About the station
Think bigger. Create better. Live smarter. Ideas are coming at you every day from all directions. Where do you even start? Hosted by Rufus Griscom, and featuring thought-leaders Malcolm Gladwell, Susan Cain, Adam Grant, and Daniel Pink, THE NEXT BIG IDEA brings you the most groundbreaking ideas that have the power to change the way you live, work, and think. Each episode dives deep into one big idea through immersive storytelling, narration and curator interviews with the most interesting authors at work today.