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These are the true stories of the blockbuster sports deals that went down in the locker room, boardroom, and between the lines that made many people very rich. Your host is Sports 1 Marketing CEO David Meltzer!

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The value in being a 'follower'

The value in being a 'follower'

The value in being a 'follower'

Aired Last week

Jen Welter: First Female Coach In NFL History | #ThePlaybook 181 - burst 4

Jen Welter: First Female Coach In NFL History | #ThePlaybook 181 - burst 4

Jen Welter: First Female Coach In NFL History | #ThePlaybook 181 - burst 4

Aired 2 weeks ago

Steve Sims: Author of Bluefishing: The Art of Making Things Happen | #ThePlaybook 180 - burst 3

Steve Sims: Author of Bluefishing: The Art of Making Things Happen | #ThePlaybook 180 - burst 3

Steve Sims: Author of Bluefishing: The Art of Making Things Happen | #ThePlaybook 180 - burst 3

Aired 2 weeks ago

Keep Faith and Forget Time

Keep Faith and Forget Time

Keep Faith and Forget Time

Aired 2 weeks ago