About the station

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well… make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves. So join me, Bryan Barletta, as...

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A highlight from SP Highlights: Understanding Lift Reports w/ Matt Drengler

A highlight from SP Highlights: Understanding Lift Reports w/ Matt Drengler

A highlight from SP Highlights: Understanding Lift Reports w/ Matt Drengler

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A highlight from SP Highlights: Taking DAI Seriously w/ Heather Osgood

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A highlight from Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

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A highlight from Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

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How to Write Podcast Ads That Sell

How to Write Podcast Ads That Sell

How to Write Podcast Ads That Sell

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A highlight from SP Profiles: Branded Podcasts w/ Dave Zohrob

A highlight from SP Profiles: Branded Podcasts w/ Dave Zohrob

A highlight from SP Profiles: Branded Podcasts w/ Dave Zohrob

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A highlight from How Dynamic Ad Insertion Actually Works w/Brian Sherman

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A highlight from How Dynamic Ad Insertion Actually Works w/Brian Sherman

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A highlight from Sounds Profitable's Premium Blend w/Jason Sew Hoy

A highlight from Sounds Profitable's Premium Blend w/Jason Sew Hoy

A highlight from Sounds Profitable's Premium Blend w/Jason Sew Hoy

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Podcast Prefix Analytics Explained

Podcast Prefix Analytics Explained

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A highlight from Podcast Prefix Analytics Explained

A highlight from Podcast Prefix Analytics Explained

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Let's Make Podcasting Metrics More Meaningful

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A highlight from Let's Make Podcasting Metrics More Meaningful

A highlight from Let's Make Podcasting Metrics More Meaningful

A highlight from Let's Make Podcasting Metrics More Meaningful

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A highlight from We Need More Women Working In Adtech

A highlight from We Need More Women Working In Adtech

A highlight from We Need More Women Working In Adtech

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A highlight from Up Next: A Podcast Up Front

A highlight from Up Next: A Podcast Up Front

A highlight from Up Next: A Podcast Up Front

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The Influencer Marketing Advantage

The Influencer Marketing Advantage

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A highlight from The Podscape!

A highlight from The Podscape!

A highlight from The Podscape!

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A highlight from Taking DAI Seriously

A highlight from Taking DAI Seriously

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A highlight from Post-Roll is Bulls#!&

A highlight from Post-Roll is Bulls#!&

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Targeting Demographics in Podcasting With Jay Green

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