About the station

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win. This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies. Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, Fast Company call him “A Human Exclamation Point”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.

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https://lochhead.com/lochhead-on-marketing/

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A highlight from 113 Are you Crazy or Mission Driven? Musing on Play Biggers 5th Anniversary

A highlight from 113 Are you Crazy or Mission Driven? Musing on Play Biggers 5th Anniversary

A highlight from 113 Are you Crazy or Mission Driven? Musing on Play Biggers 5th Anniversary

Aired 4 d ago

A highlight from 112 Maybe The Only Career Advice That Matters

A highlight from 112 Maybe The Only Career Advice That Matters

A highlight from 112 Maybe The Only Career Advice That Matters

Aired Last week

A highlight from 111 Mike Maples, Jr. On How Legendary Entrepreneurs Create Categories

A highlight from 111 Mike Maples, Jr. On How Legendary Entrepreneurs Create Categories

A highlight from 111 Mike Maples, Jr. On How Legendary Entrepreneurs Create Categories

Aired 3 weeks ago

A highlight from 110 Category Creation: How To Dam The Demand

A highlight from 110 Category Creation: How To Dam The Demand

A highlight from 110 Category Creation: How To Dam The Demand

Aired Last month

A highlight from 109 Want To Do Legendary Marketing? Do The Opposite

A highlight from 109 Want To Do Legendary Marketing? Do The Opposite

A highlight from 109 Want To Do Legendary Marketing? Do The Opposite

Aired Last month

A highlight from 108 Advice for 30 Year Old Marketers

A highlight from 108 Advice for 30 Year Old Marketers

A highlight from 108 Advice for 30 Year Old Marketers

Aired 2 months ago

A highlight from 107 Did The Roaring 2020s Just Start?: The Economy (Part 2)

A highlight from 107 Did The Roaring 2020s Just Start?: The Economy (Part 2)

A highlight from 107 Did The Roaring 2020s Just Start?: The Economy (Part 2)

Aired 2 months ago

A highlight from 106 Did The Roaring 2020s Just Start? Bannister Breakthroughs (Part 1)

A highlight from 106 Did The Roaring 2020s Just Start? Bannister Breakthroughs (Part 1)

A highlight from 106 Did The Roaring 2020s Just Start? Bannister Breakthroughs (Part 1)

Aired 2 months ago

A highlight from 105 Value is 100% Perception

A highlight from 105 Value is 100% Perception

A highlight from 105 Value is 100% Perception

Aired 2 months ago

102 The Future Just Changed & Most People Missed It

102 The Future Just Changed & Most People Missed It

102 The Future Just Changed & Most People Missed It

Aired 3 months ago

102 The Future Just Changed & Most People Missed It

102 The Future Just Changed & Most People Missed It

102 The Future Just Changed & Most People Missed It

Aired 3 months ago

101 Category Design Scorecard

101 Category Design Scorecard

101 Category Design Scorecard

Aired 4 months ago

101 Category Design Scorecard

101 Category Design Scorecard

101 Category Design Scorecard

Aired 4 months ago

100 How To Write A Legendary Brand Story w/ Park Howell

100 How To Write A Legendary Brand Story w/ Park Howell

100 How To Write A Legendary Brand Story w/ Park Howell

Aired 4 months ago

100 How To Write A Legendary Brand Story w/ Park Howell

100 How To Write A Legendary Brand Story w/ Park Howell

100 How To Write A Legendary Brand Story w/ Park Howell

Aired 4 months ago

Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse

Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse

Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse

Aired 4 months ago

099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse

099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse

099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse

Aired 4 months ago

099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse

099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse

099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse

Aired 4 months ago

One of the Dumbest Social Media Marketing Lies Ever

One of the Dumbest Social Media Marketing Lies Ever

One of the Dumbest Social Media Marketing Lies Ever

Aired 4 months ago

098 Social Media Marketing Lie: You Have Be Everywhere on Every Platform 100 Times a Day

098 Social Media Marketing Lie: You Have Be Everywhere on Every Platform 100 Times a Day

098 Social Media Marketing Lie: You Have Be Everywhere on Every Platform 100 Times a Day

Aired 4 months ago

097 You Are What You Subscribe To

097 You Are What You Subscribe To

097 You Are What You Subscribe To

Aired 4 months ago

You Are What You Subscribe To

You Are What You Subscribe To

You Are What You Subscribe To

Aired 4 months ago

096 Silicon Valleys Secret Marketing Assassin Rick Bennett

096 Silicon Valleys Secret Marketing Assassin Rick Bennett

096 Silicon Valleys Secret Marketing Assassin Rick Bennett

Aired 5 months ago

094 Clubhouse  Category Creation In Action, or Not So Much?

094 Clubhouse Category Creation In Action, or Not So Much?

094 Clubhouse Category Creation In Action, or Not So Much?

Aired 5 months ago

093 Are You Making This Sales Training Mistake?

093 Are You Making This Sales Training Mistake?

093 Are You Making This Sales Training Mistake?

Aired 5 months ago