17 Burst results for "tommy griffith"

"tommy griffith" Discussed on Shareable

Shareable

04:55 min | 7 months ago

"tommy griffith" Discussed on Shareable

"And I wrote a blog post titled You know my revenue increased. Three hundred percent after leaving you to me and and increased significantly since then. Obviously but it's just no longer place to to to run a serious business You just can't do it. They changed the pricing caps too. Much they don't allow you email access your users in the past. You could have actually justified starting there and then migrating off but actually don't even recommend recommend that now because they really are damaging the online learning ecosystem. Every single thing is ten dollars every single time you go and so. There's a lot of damage happening being there that we can't really stop they. They have their own business metrics and they have to do them. I totally get that. But it doesn't mean I'm not GonNa sit here and knock complain as an instructor. They could've been it could've been so much more so I don't recommend starting there in terms of pricing. You know it's really interesting because when you're creating info product I hear this in this kind of trope whole time. Products are dead. Why would you ever pay for this kind of stuff and to a degree you can probably get whatever you you think you're special knowledge is? It's probably not that special right until like for us. It's really funny. Example all of the content we haven't clicked minded. You absolutely do not need to sign up for quick money. You absolutely can learn stuff on your own. You could go free youtube videos ten dollars. courses to US two thousand dollar courses verses two hundred thousand dollar Masters degrees. I mean the price range is wild The way we do is we say look. You don't need this but I've been doing this for ten years in here. These others experts. That are doing this. We include unlimited lifetime access in free updates for life so like when you enroll once you get updates forever and This is our style how to sign up here if you want and if not that's fine too and what we basically angle it on one is speed so we have a ton of free content. Checklist templates cheat sheets blog posts many courses webinars and it's all free and you can check all all that out but the way we kind of position it is. Look if you want the results faster or if you WANNA train up in entire team. Here's the paid products and so really we're not selling digital marketing. Were selling speed saying you're always GonNa get this updated you're GonNa get it updated in this style if you can't afford it and you WanNa go the free youtube video route. That's fine but if if you want to buy the speed here it is and for us that's worked. We ended up selling the speed and not the actual products a dig at. That's a great way of positioning it. I love of it well. Listen you've been just frigging amazing and tons of knowledge dropping on so this is the part of the show where I turn it over. You let you talk about anything that you're working on that you want to promote not want to tell you about Tom where they can go be social with you learn more and you know send you emails or poke you on facebook. Whatever you want let people now poke me on facebook? I love to bring that one back. Because that's still around still do pokes feel like they took it away Yeah I think so. I was an infamous poker back in the day yeah where it clicked minded dot com on twitter at Tommy Griffith and we actually just released these free eight bit Retro Looking Digital Marketing in Seo strategy guts so if you ever played like Nintendo or Super Nintendo in the nineties we created these free the strategy guides that are designed with like eight bit style. So you can check them out a quick minded dot com. If you want to see that that Super Rad and I promise you that will all go in the show notes. You have my word. Silly sounds good guman while I really appreciate you reached out and we connected chatting a little bit and shared all your stuff with me and I was like dude. You got to be on this show and you came here and dropped the knowledge bombs and it was really really cool. So I appreciate you man and I'm sure all of our listeners. Appreciate you as well so I guess if I'd say anything about this episode call it anything you know summit up in one word I guess I would say it's terrible wait. Don't leave if you've never listened to my fancy altro. Do it just wants for me please. Okay if you enjoy shirl and you find it valuable. There's a few ways that you can support the show one. You can share it on social media which I I strongly encourage. I mean it's literally the name of the show Cheryl to you can review it on Itunes stitcher or wherever you get your podcast and if you're an overcast overcast user as many of my listeners. Make sure to click that starbucks on the episode of luck the Third Way that you could support the show by blogging about discussing it on your own podcast so even by making a youtube video where you talk about one of the episodes and then the final way that you can split. The show is by supporting it directly on patriotic. You can find a link in the show notes outs. Now before I let you go I want to tell you about one other thing. Sharable dot com where this podcast is hosted. Do you podcast or know someone that has a podcast gassed you think is particularly.

youtube facebook starbucks US Tommy Griffith instructor Nintendo Cheryl Tom
"tommy griffith" Discussed on Shareable

Shareable

09:50 min | 7 months ago

"tommy griffith" Discussed on Shareable

"Code so so instead of saying. Hey I'm doing a free training course. What I did was say? Hey I'm doing. Seo Zia training course. It's five hundred dollars but it's free for the first twenty people to email me and I'll give you a promo code and that will move your attendance rate from about thirty percent up to seventy percent yup and so from there. I ended up teaching off line and from that to actually pay the five hundred dollars. There's like You know they had the first twenty and then would you get like two or three other people that you get like another twenty that actually paid for it because that would make it worth it in and of itself Yes so the meet up group was entirely free. I never charged anyone in the meet up group but they were the guinea pigs. They saw easily the worst version of the product. They saw like all the early stuff they they were the ones I test everything on and once I felt pretty confident about it. I started charging and was charging five hundred dollars for per day per user And so those were those were It was company's paying to send their marketers and things like that to to to the course or a few entrepreneurs us as well but yet I mean looking. Excuse me looking back. I wouldn't have changed that. And the reason why it was pretty interesting and again I did not have the foresight for this. I just did it by accident. I realized that you know when I looked at the first version of the online course launched on you to me which is an online course marketplace and and a number of my competitors you know they were these is in their basement talking into their laptops talking over their slides and taking you through Google Da. Aw are through an excel sheet about search engine optimization in it's really winner v one of an online course goes out. You can't get it's tough because you can't get feedback on it until you get that one star review right like that's when you get the feedback and so what I found that I accidentally did right was when I started off line. You get that feedback immediately right. You're sitting there with your customers in a room. You're teaching something and you see it on their face. Oh that didn't work. Oh that worked really well. Oh that joke didn't land under oath. They need more of this right and so by teaching offline not only was I really embedded with my customer avatars. What their problems were but the the the product iterative so fast that the time the by the time I finally put it online I was at like you know I had done it? Fifteen Times ten or fifteen gene times and so that's like fifth generation kind of product at that point and so by the time I launched online. Yeah it was way better than anything else because my feedback loop was was really really fast fast so really long answer to your question. Sorry Jeff but the looking back. That's one of the things I accidentally did correct and I would still do that again today. Hey it's really funny. Internet marketers hate leaving their basement. All right like they would much rather spend ten thousand emails than get on the phone or or get out into the real world so when I got into the real world when I actually sat face to face with customers I was just doing it through happy hours. I just kind of enjoyed doing it but I ended up up Having this natural moat where people weren't physically teaching in person they weren't getting feedback loops fast enough and it ended up being a big advantage for me so it doesn't scale L. at all it sounds really gruesome and time consuming and annoying and it is one hundred percent is but if I was starting again today I would one hundred percent start off line fix. It's the product offline and then bring it on land that is such great advice I actually so much in that. I mean one of the reasons why I I have been stepping away from online marketing and digital marketing. As as just those sole thing that I'm doing is that I live actually gain together with people and having those Aha moments in person and all night you know in-person consulting social events things like that so Yes so much there for that. The other thing is that I actually just I after I left my agency say I brought the meet up group that I had started there with me changed the name and I am in the midst of planning events and things like that and I feel like that's such an inspirational way to put it And and the different learnings things you got out of it. I mean it's it's definitely inspiring me to to rethink what I'm doing with my meet up Talk to me a little. What about your funnel And I want to kind of wrap up on that point because You know there's a lot of talk right now. I mean everybody's like should I use lead page assays. Fast pages shaves. Click funnels should. He's the job you built in things. They try and build male champion us. They're like I'm curious. Are there some tools that you really likes them that you don't and kind of what are you finding the most success with right now at getting people into your universe purely online or using webinars you just using email drip sequences. You talked a lot about your blog post but I'm curious the update for now. Yes sure so. our biggest traffic sources. Seo Right and a seo from from Google tracks himself with Youtube now as well which has has been nice but we've really pivoted to becoming more of an email marketing and Webinar company More more of that and so The vast majority in yeah we laid this out in the blog posts that you mentioned But the basic idea. Is We have a bunch of content. That's out there in ranking generating traffic. We grab email addresses says as aggressively as we can and we sort of give users lots of Content leading up to sort of Middle Middle Funnel offers right so a bunch of different. We have three different customer. avatars to take taking some back with entrepreneurs in house marketer's and consultants or agencies. We have seven different topics. Seven different courses that people are interested in so seo paid advertising content marketing email marketing social media marketing sales funnels finals and Google analytics and We have different instructors that teach all of these rights are models we try and find world class. Instructors that do this stuff. Every day our social media courses versus top by the former head of social media AIRBNB the content marketing courses taught by the former content strategists from lift in basic ideas. Once we know who the customer Avatar are is right and we know the topic that they're in we have them in a funnel where we're just delivering Thanh different content. Templates checklist cheats free stuff. And we're trying to push them to a middle funnel sort of thing which is either a mini course or a Webinar. So our courses are we have thirty five hours of content across everything but we have mini courses for each topic and in shouldn't be surprised to anyone we It's about a thirty minute mini on each topic and when people get familiar with the product product. They see the instructor. They see what our style is trying to go for dorky Fawn technical And when they see that and they like it and they complete the mini course. They're significantly definitely more likely to enroll one of the things we've done. That is not our idea at all. But it's been really useful. Is We actually rescind access for the mini courses. So you're right. We have a bunch of contents. Ranking we grab email addresses and we say hey by the way you can try this free many if you want and what we do is we say okay. You're now enrolled in the mini course. You have seven days to complete it if you complete it you know. We update them all the time. And if you complete it you'll have a lifetime access to its templates and checklists and cheat sheets in there and you'll have lifetime access to this forever even when we update them if you complete it within seven days if you don't complete it within seven days we it remove access and you can't ever come back and it's brutal it's hard But but that's what we do and it's thirty minutes so it's thirty minutes over seven days and the basic premise is like. Are you serious about this or not like do you actually want to do this. And if they complete it in Within seven days it retained lifetime access to the mini course and then we give them offer to enroll at a discount. And so the vast you know this increases our completion rates significantly increase our sales significantly They get the course at a discount discount. They know what they're buying before they buy it. Everyone's kind of happy but it all started with forcing the user to make it a priority. And so that's been kind of one part of our funnel that we've seen in a we've got a ton of benefit out of that's awesome that's awesome. All right actually lied. I WanNa ask you one more question. I WanNa ask you that the final question because ah I thought about as you were talking you were saying how your first product you tried song. Ten Bucks new dropped at five bucks. Nobody body their time. Then you jumped up to like forty Emma dollars general fifty people bought. How do you recommend going about pricing your online product these days and you had mentioned you to me a little bit earlier? I find you to me to be sort of like the the Wal Mart of online courses in this incident striving all of the prices have a royal down. What's your suggestion right now? For serious people who WANNA create serious course foreswear and they want to charge either top of the market or at least enough to make it worth their time. What's your approach to understand what your pricing should be and You know any advice you have there the great question. This is the Jillian trillion dollar question. I am fascinated by pricing and kind of Behavioral Zero Economics I don't understand it. It's fascinating to me I've never really quite figured out pricing. The first three years the business every time I moved the price up sales went up and so I was like it was very obvious to me that I was charging too little at the beginning so I have a lot of strong thoughts on this. The first is you to me unfortunately is no longer a place to get started you to me. I mean I actually had a very public falling out. How about this I wrote a blog post. You know I was featured on their homepage for a long time is friends with them. When in their office helped him with awesome stuff? They promoted me but I wrote a blog post. Once they changed the rules a.

Google instructor Fifteen Times Behavioral Zero Economics Jeff Wal Mart AIRBNB Thanh Youtube
"tommy griffith" Discussed on Shareable

Shareable

03:36 min | 7 months ago

"tommy griffith" Discussed on Shareable

"Online business owners were starting click minded today. Let's pretend it doesn't exist. It's complete it does or not exist at all. You're going to build the exact same business. What would the steps you would take today now knowing what you know? Walk us through the process of how you would build an online business today. If you didn't have the business that you currently have but wanted to build interesting so I think the one big advantage is that created especially if you're in the online core space creating an online course now is so much easier than it was in two thousand twelve. I mean we really are in this online learning renaissance renaissance. Now there's so many different ways to do it. They number different SAS applications that CA- job or we're on teachable. We we love teachable. I'm teachable. It's been really good. They're the features of the other. Ones are all starting to get fairly fairly similar. I recommend checking the demo account of each trying. them him out. But we're on teachable. And and we love it so far so it's been great But in the past it was not that easy I tried. Every single wordpress learning management zimet system. You can imagine you know encoded video. Christie wasn't even that good at the time uploading stuff Anytime one developer would update one plug in everything would break. There's so many moving parts Back in two thousand twelve. It was very very difficult to get going now. you can just film film stuff on your laptop and have a course up in an afternoon you can get going really fast but the one thing I did in the past past that I accidentally did correctly was And I don't like I actually would do this. The exact same way. which is one of these I? I did not do this at the time because I was smart. It was a complete accident but the way the way I did. The first version of the course ended up being really good I. I started off line because online courses weren't intuitive at the time and it wasn't a sort of a natural thing but I got my first few users through meet up and I still think that meet up. Dot Com is the single most underrated channel. Four a new idea. When you're especially for bootstrapping trapping an email lists and very few people do this a meet up dot com even today? I think it's fifteen dollars a month to set up a new meet up group and when you set one up meet up will immediately email everyone in your city based on the categories you select during the account creation process so in twenty eleven or early twenty twelve. Maybe maybe I created the San Francisco. Seo meet up it was fifteen dollars. I set it up and within three days. I had one hundred people in meet up emails. Everyone in the San Francisco Bay area interested in digital marketing. Seo there were no seo meet ups at the time and and I suddenly had an email one hundred people. I held one happy. Our right didn't even pay any money. Just pick the bar on a Thursday night and said Hey. Can you accommodate thirty people. Had everyone meet at this happy hour everyone showed up and I think maybe held one more happy hour grew to like one hundred fifty something people and then when I was ready to do the first version of my course I had one hundred fifty people interested in. Seo If you're taking this advice to heart or you're writing this down one thing. I highly recommend this seems like a small thing. But it's really important when you throw your first event the flake great the no-shirt meet up is really high. It's free to join most events than most people bail right so I highly recommend doing what I did which is put a.

San Francisco Bay San Francisco Christie CA developer
"tommy griffith" Discussed on Shareable

Shareable

11:29 min | 7 months ago

"tommy griffith" Discussed on Shareable

"Capital Experience Anchor Clients Industry Knowledge and Connections Aka unfair advantage vantage. So it's interesting because the first attempt. I had no exit philosophy. I graduated university and then I went to go to a medical tourism. Some business I had no interest in it. I had no connections in it. I had no education in it. I'd know unknow capitol. I had no unfair advantages manages and surprise surprise failed miserably right but with click minded. which by the way was probably idea number fifteen? I mean it was not very natural. I tried a lot of other things things before with quick minded I was managing. Seo At two of the biggest websites in the world and then on the side. I was teaching search engine optimization to startups I wasn't taking that product and using it at work. So my colleagues at paypal and AIRBNB were. We're using it and I was improving it that way. I was leveraging the branding of those companies for it and continuing to work on it While I was while I was there right so by the time I left spent four years at Airbnb and by the time time I left the business had generating more than my salary. I had the brand credibility from it. I was using it every day at work to make it better. I kinda stacked all of these unfair unfair advantages in my corner right and even though I really stumbled out of the gates like when I went to go full time on the business I had so many The deck that was so stacked in my favor that it was kind of evitable that that had the work. So I think one thing to think about in terms of like what I wouldn't do or would do is think about you know for anyone. I'm listening now. Think about what you're doing every day that your employer is paying you for. And where do you have unfair advantages. People that don't exploit their unfair fared vantage is. They're not desperate enough and I. I only know this because I know how horrible it is to be miserable and in a bunch of debt debt you create for yourself and you know when people say like Oh you're not you're you're being cheap you're using this. You're using that it's like dude. You are not desperate enough to make this work You have to take every single thing you can get and so that is the one thing I would think about In terms of what I would do is find your unfair advantages and relentlessly lent listlessly hammer. Those because you know startups are hard. Most startups fail. Most businesses die All in all likelihood whatever you're thinking about is not gonNa work and so you need to stack the deck in your favor as as much as you can. I think that's great advice which I kind of want to ask you about that from a different perspective. It's a the the question comes down to our great ideas enough because you're talking about having the velocity and being able to have your unfair advantages and in some ways even like if you have a job and you can do on the side like that gives you a little bit more momentum low less fear and desperation out of it so that's kind of like a good thing working in your favor but a lot of people kind of just go into the online course things thinking I've got a great idea so in your experience I mean you've you've done you said it's your fifteen different. The thing not counting out Nautilus number but like you tried a bunch of stuff. A lot of things failed some things work I mean. How many of those did you look on your leg or or looking back on them? Can you say that is actually so you're really great idea. I just didn't know what the Hell I was doing or I wasn't passionate about or whatever like are great ideas enough or is there some other secret sauce there yet. It's a great question Jeff and and you're totally right about that and for me. It was the passion. So there's one example ahead working pay pal trying to half the debt. I was miserable. I was trying a bunch of different things. I had this idea for an iphone APP. Development lead generation site and so the basic idea was it was twenty eleven. I was in San Francisco. I O S Development had really taken off right. Everyone who wanted like a lot of people wanted to become IOS developers in developed by phone APPS. Everyone's learning exco companies that didn't already have an IOS APP. They wanted one they they were like they thought they were lame if they they didn't have one and And so the ability was like okay. I'm going to create this site that its ranking that ranks well for terms like iphone APP development companies and IPHONE APP developers IPHONE APP development costs in in these kinds of things right and the idea was like get that ranking collect leads and then maybe sell the leads the leads to to iphone APP development companies and things like that and I started working on it I designed the site I got it up and live in ranking and started to generate traffic I started to generate leads in all kinds of started to work and then every Saturday morning when I went to go work on it I just hated did it like I I just I had no interest in it I wasn't passionate about it it was a working but but like I just hated it and Detroit going around Silicon Valley now around markets I think Mark Andreessen some venture capital sky has talked about this. He says the the cliche now is like I'd rather have a mediocre product in a mediocre team in a great market than a great team. I'm in a great product in a mediocre mark. And there's all this kind of movement around like okay pick pick better markets and while I get that from venture capitalists or whatever perspective actually really disagree with from a lifestyle business Side project kind of small business perspective because whenever you set up your milestones whatever they are maybe it's your first thousand dollars for seven thousand dollars hundred thousand dollars hundred users whatever your milestone is you are the engine. That's got a drag this thing across the finish line. You are the single biggest investment in this thing right your own personal interest in in this is an asset right. It is a massive as its impact. It's probably you're only the ass right and so A lot of people do this. They like they come to what you just said earlier. Jeff's like they come to the go to the excel doc like. It's a great idea era. What's the search volume? What's the revenue opportunity? All this kind of stuff but deep down they hate it and unfortunately the the world has become so extreme. Now there's just no room to be mediocre anymore Navarro Ravi is this. Like Amazing Tech Investor. Guy Who's become like a tech Buddha his twitter account resumes but he had the saying recently says like what feels like work for other people should feel like play to you and as long on a long enough off time horizon. You can't really lose if you're working. Eight twelve sixteen hours a day. And it's play for you and work for the other person so even though the initial idea like this iphone APP development ideals like look like it could have made money but I just couldn't get out of bed in the morning and work on it so I ended up killing it and You know teaching. Seo was just something. I love that was a nerdy kid of video games. Seo was very natural. And I also love teaching taught at a graduate school in San Francisco this combination nation of teaching. Seo on Saturdays it sounds like hell to a lot of people but it was awesome for me. I really loved it and then surprise surprise it ended up working. So do you still so right now. You have the passion for teaching. Seo To people do have a passion for SEO is it like is that is that part heart of it or is it like you're kind of in different like it's a tool you like whatever beloved the teaching aspect of it like I guess the question is does the does the teaching fire when you extend outside of Seo that you really enjoy that part because there's an element of Seo that's so competitive in game like free. Yes so I mean so so this was eight years ago right. The business has has transformed a lot. I've gotten a lot of new interests. Since then I still love love search engine optimization. I was playing with crawl path breath optimization twenty minutes before we got onto this call But I've gotten interested in a lot of other things too. I love email marketing. Now right I love a bunch of Dorky things we can do with with analytics. Now that we're working on on our company Dashboard so I do love like a Lotta nerdy Internet marketing things but yeah I just I also love to to teach in public. Speaking in that kind of stuff is also just as weird triangulation of both of those things that ended up working out. I tried other The other online courses as well in the past on different subjects and yeah like teaching digital marketing has just become this weird triangulation relation of all the things that I love and and so it's all sort of ended up working. It's not just one particular thing it's it's everything got it. That's awesome man who Just curious before we pivot and talk about anything else Who where do you go now for? Once you get to a certain level I have Over ten years of experience in social media and I found that it's become very difficult to to go anywhere and find anything that really shocks amazes me or say but I feel like search engine optimization and is a kind of a different space where it's always changing. It's always updating. There's there's a real value in keeping current with it where feel like social is very much like oftentimes. It's hey make great relationships in that will work well for you or hey. Here's how to optimize your facebook ads. But you know getting better distribution in the organic news feeds like who cares. So there's there's kind of a bigger value in keeping current with Seo but where do you go for inspiration information to stay current to stay ahead of the curve. Are you teaching yourself and just trying things out and seeing what happens or are you looking to certain people in the industry that you have numismatic respectful. Yes it's a combination I mean we try and keep our users up to date as part of our value proposition as well but Yeah some of the people. I love Glen he's amazing Viper chill is his online on handle DETAILED DOT COM website. He's really really good. He writes really comprehensive case studies Nat Eliason from your growth machine machine. He's in another. Seo Guy a great follow practitioner and running in agency He's been a great event. Brian Deane from back lingo as well. He's a friend of mine and he's been great on on the outside as well see this differently Deficit people that pushing it a lot of great content on on changes that I like to follow. GotTa go back winco or BEC link that I owe Their post on link building is an inspiration for a social media. Post them about to release. It's going to be like a fifteen gene thousand word posts with filters where you can You can Sort by goals timeline. Budget and resources needed a basically less out every social media tactic along along with the primary social media strategies and it was inspired by opposed on back link dot. Io that is just an epic building posted ranks. Like I think if you just type like link building on on Google I think it's like the first post that comes up. So Yeah Yeah. He's great all right. I want to talk a little bit about You know oh I wanNA come back to click my now want to look at it from kind of an outsider perspective. Now so you've got this business evolve you had its ups downs. You went through a bunch of different ideas to kind of get to this okay. So now you're here right. Well I wanNA treat you like the Oracle Right. You can be the wise man on top of the hill. And and disseminate down onto us Those lowly non.

San Francisco Jeff AIRBNB paypal facebook Brian Deane Google twitter Navarro Ravi Guy Who Oracle Detroit Nat Eliason
"tommy griffith" Discussed on Shareable

Shareable

11:38 min | 7 months ago

"tommy griffith" Discussed on Shareable

"Though. Some pretty awesome e Japan's amazing using for sure Japan for me to was a total roll the dice. It's so funny look back at your decision making and like I cannot believe parents let their our kids make any decisions before age. Twenty five like I was so dumb I mean I. I couldn't get a job. I wanted to teach English and on my list was like Brazil France France and Correa and just like the Japan. The company and Japan emailed me back faster. That's literally why went because they emailed me back faster like it ended up being great. I really did enjoy my time there but my decision making process was like so broken dumb. It was it was ridiculous. The lesson there that all of our listeners can can take from that. Is the early bird gets the worm. I think we can all agree for sure But yes of the story. So I was in Japan pan teaching English a friend of mine came to visit and we went to backpack around Southeast Asia for a few weeks. We ended up accidentally in Taiwan Just because of layovers cheaper flights something that we ended up spending a couple of nights and we loved it in R- scheming on a couple of different ideas. One of US had seen a medical tourism new story that week we started to look into it and long story short we ended up. Creating a company was basically an Internet marketing. Play designed to try and Capture people that were interested in medical tourism abroad was two thousand eight was kind of in the. US Pre obamacare healthcare reform even though healthcare. Still a mess in this country. But there's just a number of people that up for certain surgeries. It made a lot of sense to go overseas so we started this business in it went miserably absolutely cratered. Everything thing I did every single possible thing that could have done wrong. I did wrong. It was one of these situations I went to university and I was very blessed. My parents paid for everything I graduated school with. No debt was very fortunate and I ended up putting myself into debt trying to start this. This business about money from family family and friends worked on it for a year in and it went very very poorly So that sort of I had this moment where I kinda came back from that I'd travel for awhile. Came back home tail between my legs. Like Hey mom remember me. As is there space on that couch kind of thing but I guess the one upside to all these bad decisions was I learned Internet marketing I learned Seo and paid advertising and it was just Kinda right place the right time pay pal was hiring seo manager and one month. I was working on this business. It wasn't working. I was burning all my cash. Came home absolutely miserable and the next next month I was twenty four in managing. Seo At one of the one of the biggest websites in the world's Kinda Kinda crazy. That is so I I think one of the things that I really WanNa make sure that we cover and I just WANNA like king says like a flag for like. This is something I want to accomplish in this episode is that I know that that click minded is going well now and I know that you've had successes and failures and there's kind of two really key points that I see in your story that I think are interesting for listeners and hopefully everyone listening would agree with me on this is so the first is that you basically taught yourself how to do these things out of pure curiosity on how to do it and I want to unpack like kind of what your background in tech because I think there's a prevailing notion that like people who build these online businesses are like digital whiz kids like you see the matrix like you walk into a grocery store and there's Green Code owed falling down over everything confirm or dispel that myth about the second thing is that I you know. I've spoken to a lot of people in my career that WANNA start online businesses and I'm curious about starting online business and selling online courses in the process of developing lot things and I know that there are some learnings that all of the people that I know that are successful sworn building online businesses. All talk about some of the same failures that they made an. I really want to elaborate an and dive into and make sure that we detail document document in this episode water. Some of those mistakes that you made. Because I think that's something that people listening and then walk away and say okay. Well I just heard it from Tommy. Who's now doing really well? Quick minded these are the three things I definitely shouldn't do. Here's the thing you can easily avoid Cetera et CETERA. So I WANNA just WanNa make sure that we cover that stuff in this episode. Sure you want to dive deep on my misery the end is open the wounds up again jeff is that is that the angle. I hope you're sitting on the couch because we're about to get real deep therapy style. Get cool about going back up and I want to go back to the beginning of the story right so you're in college you want to start the How how to start a fraternity web page e book? You read the four hour workweek. And you're like I can figure this out right but let's go back further than that where you a techie kind of kid. Were you like an early adopter. Did you always have your face in a computer. RYOBI's coding thing to build a website. When you're a kid like talk to me about you as a technologist prior to ever getting involved in that like what was your level of competency? Wow this is cool we really are going on the therapy couch here on this one This is nice and then let me about your relationship with your father. Yeah Yeah I was. I was a nerd. Earn an eminent now. But I was a nerd in back in the day always loved the computer. And what's what's really interesting was. I really really loved Computer Games as a as a kid and I think I sort of realized this now is search. Engine optimization ended up just becoming the natural extension of me playing computer games like I liked liked to play a strategy games or different things like that in middle school and high school and it ended up translating into like when you watch rankings go upper traffic. It feels like like Dorky online game for me but I also got really motivated to by publishing publishing stuff that other people interact with like pushing something out into the universe and other people finding it was really really cool for me. I was really into WWF back in the day. I it's wwe now right. Say Like World Wildlife Federation. This is taking. Yeah Yeah Yeah. The professional wrestling. You Know Stone Cold Steve Austin the undertaker all these guys and a bunch of my dorky friends and created created a backyard wrestling trampoline wrestling thing when I was like ten or twelve and I ended up creating a website for my for my backyard wrestling league in maybe eighth grade. CAN YOU BELIEVE I. I didn't have a girlfriend. I can't I can't I can't believe I'm shocked. And I'm sure our our listeners. Right now fades love Babes love website. Guys who can make websites for their backyard wrestling league right. That's that's that's what women look for. I ended up making this website for myself and then his looked really funny story. My Dad's still tells us when like Thanksgiving. It's like that. I created you to a website for our wrestling league. I don't know I think it was on. AOL in a chat room or a form or something. Like that. And I ended up meeting someone and they said I WANNA wrestling website for my wrestling federation to. Can you make me one. And I said sure I'll make you for ten dollars and I ended up making this random stranger their website and they physically mailed me a ten dollar bill. I created the website. I put a password on it and I said here's a website. I'll give you the password when you email when you mail me the money and my dad got this letter one day. We just a ten dollar bill in it and he said Tommy. What is this is addressed? You and I was like. Oh that's the guy. He finally paid me okay. I got to give him the password now and that was like yes probably thirteen. And I don't even know pay pal existed at the time but I definitely didn't have bank account and that was kind of the first That was the first sort of turn into making websites. Please tell me that you told that story at your pay. Hey Pal interview. You're like the reason I was inspired to work. That would have been funny. Thirteen like that would've been such a good story. Man They hired you right on the spot. I mean they. Did that. Would've given you the faster path in for sure. I did not think of that. That would have been a good idea. Yeah all right. So so you were a techie kind of kid. You were a little bit nerdy. You definitely definitely played with stuff you you saw kind of as a you know a game to a certain extent when you start to get involved in Seo got it when you started in the whole Seo paid surge urge any of any of the things that you were trying to create these online businesses Did that start prior to your whole The book about starting the fraternity did did your understanding or knowledge or research into paid search. Seo did that start before that. No it didn't. I had done things that I now. How would look back and say that is Internet marketing or try different ideas I was always kinda entrepreneurial driven but I didn't really know what Internet marketing was? I still like to creating sites. I C like creating things on the Internet but I wasn't doing any of that but yet either things like when Uh when we were when we were starting the fraternity I would do a lot of messaging and spamming of people on facebook. Facebook just started when I was in university until message much people to come to our parties or I tried tried creating I tried importing products China and selling them through facebook ads like within within the first six or so months facebook even launching ads as a as a product of I didn't know any of that was Internet marketing but I was just like board and board. What's class and wasn't very good at school but was kinda trying things and mostly? Add it was mostly add driven. I was doing Internet things or like drinking right in. So yeah but but the actual like Oh my God would is Seo SORTA thing didn't happen until I had I was probably one or two months Having in graduated university that's kind of started. All right. Got It so we. We've talked at this point about a lot of the different things that you did the really cool where you were like. You know you are involved in things things that were Internet marketing related before you knew what they were you kind of backwards stumbled into some some success. This guy sent you a ten dollar bill all awesome all right now. Let's pick it your wounds so you decided to start these online businesses so let let's pick back up at the point where you're starting this medical tourism business and let's go through to when you finally found on success at Click minded and what I particularly want to focus on is at. What point did you totally screw up? Now in retrospect you would go back and you would never do those things again. Yeah so I mean I think the biggest thing around the around the first business was I mean you. You know when you're twenty two and giving your first off course like there's going to be stumbles but The biggest thing I think was my own personal interests rests in the idea or the product in also Stacking up any unfair advantages that I could have had. So there's this there's there's this term actually wrote I wrote about it in the post you'd mentioned earlier called Exit Velocity right at this guy dangerous. He runs cool podcast tropical MBA he coined this term and he says a Pulling it up now he says. Exit Philosophy is the amount of professional and entrepreneurial momentum you have when quitting your job and starting being a new venture momentum can come from a variety of sources investment.

Japan Seo wrestling facebook Tommy US Southeast Asia Taiwan seo manager RYOBI WWF Correa Brazil France France Steve Austin
"tommy griffith" Discussed on Shareable

Shareable

06:46 min | 7 months ago

"tommy griffith" Discussed on Shareable

"Aged quick heads up on this episode. This is Tommy Griffith on this episode. It's a great episode. He goes all through his journey of starting. Seo Training Company and he's Super Smart Guy. I interviewed him Man. It was a while back. I am sorry Tommy. This took me a long time to edit this episode but I interviewed him back in late twenty nineteen before it officially launched the Superhero Institute I make reference to a fifteen thousand word social media strategy blog post that I said was forthcoming coming. It's actually out so while the episode is old. All of the information is still totally relevant totally current and it is a worthwhile. Listen I assure you this episode of Sharable So give it a listen. I hope you like it and I will be sure to put everything in the show notes that we talk about in this episode. And I you should definitely go. And check out Tommy's business. The guy is freaking smart. And he'll showcase that in this episode enjoy so the story with me started when I applied at a bank in New York After University or towards the end of my senior year the financial anti-crisis. It just started. It was two thousand eight. I applied at the bank and then like three days later they went bankrupt. It was like one hundred sixty year world financial institution in. They went bankrupt three days after I applied and I was like. Okay what do I do now. I was studying finance at the University of Connecticut and I was about to graduate and the economy was collapsing and tied. Had No idea what to do I ended up starting my Internet marketing journey by reading the four hour workweek week in a hammock. And I'm not sure Jeff if you're familiar with this book Yeah four hour workweek by Tim. Ferriss was kind of my catalyst forgetting Forgetting interested in internet marketing. I had this This kind of weird story in that book for Workweek for anyone for the uninitiated for our workweek is Kinda. The this book sort of started a lot of Internet businesses a lot of remote businesses. The premise of books probably a little out of date now but the premise is pretty solid. That you can build a business in travel and have a remote team and You know you can sell things from anywhere that kind of stuff in the premise of this book One of the. Oh thanks tempera says is he says you know highly recommend starting with an information product where you have a natural advantage rights if you create a physical product or you outsource source. The manufacturing of it's pretty easy to copy but if you have a particular type of knowledge that not as many people have. It's harder to copy. That and I had this weird story in university anywhere A bunch of Friends of mine and I started a fraternity. It was. It was exactly as obnoxious as you're imagining now but we started this fraternity university is kind of joke and by the time we graduated there was like a hundred guys in into became an actual thing some reading for our workweek in Hammock in New Hampshire. Two Thousand Eight. I was about to graduate university and I I'm thinking okay. What's the one thing I know that no one else really knows? I guess I know I know how to start a fraternity and I use the Google keyword planner and it turned out one thousand five hundred people a month for searching for how to start a fraternity on Google I I ended up writing this extremely dorky. E Book on how to start a fraternity and I wrote it and try try to figure out. Okay how can I get this to the top. Google started to figure that out and I started selling the book ten dollars. Nobody bought it. I I dropped the price to five dollars. Nobody bought it. And then I increased the price to forty seven dollars and two hundred fifty people ended up buying it So that got me really interested in internet marketing. I had a long winding road from there and for the last ten years I've been doing seo. Theo managed a search engine optimization at two of the biggest websites in the world pay pound AIRBNB and now I run a digital marketing training course called Click minded. which is my Started got it as a side project. And it's now my fulltime job dude. I love your story so much. I told you before we jumped on that. I read your blog post which we're going to get into like that whole whole story but Just knowing start fraternity. It was funny when I was in college a couple friends and I we were kind of turned off by the traditional fraternity. Seems we're like we'll start our own fraternity. It'll be our own thing our own rules more inclusive Yada Yada Yada and then I joined regular fraternity but in any google searches surges at that time out of my MBA thousand eight and financial crisis. Perfect time for you obviously. Obviously you get a job. So it's it's a really interesting story so okay so you kind of the summation of of it is that you've had an interesting ride to get here you've done. Seo For some pretty big companies Norma's companies and now you're running your own information product business. So talk through a little bit of a you know where you are right now so we can kind of see the Delta between where you started and where you are now yes sure so. A quick minded started as a in-person Seo Training Course in two thousand twelve shortly after that Dorky bookstore. The story I started started the business with a friend of mine Right after university we started a medical tourism facilitation company. Yeah Yeah it's a you know standard standard thing that everyone does We know for people that want to go elsewhere to get medical procedures done to take advantage arbitrageurs of costs of getting a procedure done in one country or another exactly right Yep and so I had yes in after this for our workweek He Book Story. I ended up becoming an English teacher right in Japan. I was an English teacher in Japan. And let's keep that really. Yeah Yeah Yeah. It was a study abroad when I was in college and he was like six of the best weeks entire life and actually went back to Japan for my honeymoon. It's like one of my favorite places on earth and that's kind of like my you know. How every entrepreneur has? They're like well. If this doesn't work out I could go be a Barista like everybody's got like. They're like well if it doesn't work out. All mine has always been like this move to Japan Japan and teach English or move to marcus cream. They go. I like both of those backup plans.

Tommy Griffith Google Japan Training Company New York New Hampshire University of Connecticut Superhero Institute After University Ferriss tempera Jeff AIRBNB Tim Norma Theo marcus cream
"tommy griffith" Discussed on Run With It

Run With It

11:47 min | 8 months ago

"tommy griffith" Discussed on Run With It

"How Great Your Services Are Your coaching as you could easily break down that way too and do it as an upsell now that we started bringing in finances into it? What do you expect that someone could charge for servers like this? I think it's such an interesting model because I would not target people that our brand new that do not have a budget whatsoever. I would target people that are probably between a hundred thousand dollars of revenue up to about five hundred thousand. I've found most coaches after five. Five hundred thousand. They tend to have somebody. That's like a content creator on staff that tends to be the case but that little middle ground a lot of those coaches and speakers are still all doing the work themselves or they're not doing it. So how much would I charge for this. I would probably charged starting rate of five hundred dollars. That would be two fifty minute video clips tips that I would then peace down into a minimum of twenty pieces of content each so they're gonna get forty pieces of content. These are quote images. These are little video. videoclips is our instagram. TV these are tick tock stories like all of these different things. It would be in that format so a minimum of twenty different clips per video to videos us five hundred bucks per month and you expect that all the clients are GonNa have this fifty minute video. That were you say one fifty video multiple. I would do to at that five hundred price as point just to get some experience and get my own brand built up if you're targeting coaches and speakers for sure that will have at least two different fifty minute video clips if you're targeting other the areas name maybe not and so you were saying on a monthly basis they would give you two a month to fifty minute video clips a month and then you would cut him down produce content and also just to make it clear. Make the post for them like just managed to get up there. Is that true. I don't know if I would do now. Because a Lotta Times. They have virtual assistance that frankly would be a lot cheaper than I am to be able to schedule that content out there so. I don't think I would do that not in the beginning okay. It's less of a managing where to post stuff per se and it's more of A. Let's get this stuff together that you can post to make sure it's good and then it could be posted exactly. Here's the best style for instagram stories. That you can just post. Here's the best for like a news feed post. Here's an Instagram TV version. Here's your tick Tock version to see. If that goes anywhere we donau maybe and then here is also your youtube video so you can clip all of that down into some really impressive footage that makes the speaker of the coach look amazing so I think that's it's kind of what my goal would be with that business and I will say for context here. I have definitely never heard. Tectonic need to you need to it. Used to be musically musically never heard of that. I've got my very closely on this platform right now. kind of a huge up and coming blend. Okay good to know. I really liked this idea for. Here's a specific entry point at least for someone who is a fan of a coach. They know that that coach is doing relatively. Well you're already consuming their content. This is a way that if you wanted to work with them in some capacity demonstrate year capability. It's almost like you can earn mentoring relationship with someone to offer this sort of service. I know that's jumping ahead a little bit. But that's not yet. That's something that could be really exciting. 'cause that's you add value to someone do a small service. A person that comes to mind. He's well beyond this in terms of revenue. But Seth Godin quipped it that he only hires people that have worked with him before interest. Yeah and the way to do that is something like this right. You add value to someone in demonstrated competent. You show up on time you know you do the test on time on budget you do a great job of it and then before you know it. You're working with someone who's a pretty big name and people like that. They know other people who are in the space so you do a great job. You can get references in referrals for more business one hundred percent. You're spot on. I watch a lot of the INSTAGRAM. TV's I'm constantly just observing. What are people doing social media for business in general and the videos that are standing out our by a lot of big name influencers Windsor's again the Gary v's Demery Folios Mel Robbins? It's like you're seeing is really amazing. Even Jasmine Star she's a Rockstar to watch too. But you're seeing these different video clips and and you're like Oh. I could not do that like I can barely do. One little thirty. Second wave video promoting my podcasts. Per Week this is killing me already but I know I need to be seen by more people and have those relatable sharable kinds of clips. I just don't have the time to do it and I don't have the budget. That's where this service comes in. You don't have to have a full-time person. You could start very small and hire that out. So I think it's a huge selling point that a lot of content creators specifically in those niches would really resonate with one of the things that we manitou increasing social media. Contact a lot of the stuff that you put out. There isn't going to resonate and even if you do hire someone to do this. You can't guarantee that every piece of content is going to go viral. It's it's just not going to happen. And maybe that none of the content that you pull out in you do a great job of goes viral in gets you that big return on investment for for the five hundred bucks a month that you're spending how do you think about that. I love that question. So there's two different approaches you see the slot and blogging. There's the approach of the shotgun. Appropriate is GonNa the Bunch of content out there and see what sticks what resonates. Because you don't know it's a numbers game that's one philosophy. The other philosophy is I would put out one epic article per month. Maybe per week. And it's going to be the best ever all my time and energy is going to go into that one. I actually tend to take more of that shotgun approach. Because that's the thing I've seen even in my own content. The stuff that I'm like this is garbage gets great. No one's going to resonate with us. That is the stuff you guys. That sometimes takes off way more than I expected way way more than I expected my argument to that would be that is true but some content is better than no content. And how do you know if it's actually Somebody's engaging with that. You don't necessarily know they may not directly tell you but they're watching you and your dream. Clients are constantly watching all of the content. That you put out there so just because it's not a million views within a month doesn't necessarily mean that it's not resonating with somebody and so that would be my message to them to as it's death by thousand cuts so much you have have to do all those little things and that could shorten your cycle for somebody hiring you as a speaker or somebody hiring you as a coach if they see a lot of different content and they see that you're passionate new care about this stuff. I think that will really help them tremendously. But you're not necessarily going to see the numbers you just can't be so obsessed with the vanity metrics. Are you thinking that you would target coaches clients who already believe that or would you be trying to convince people that that's the case who want a good question and I would be targeting people that already believe that but aren't currently doing it well to be very fair if you go. Scroll through my instagram. You'll see oh Whitney was trained. Really hard right here okay. She was doing really good. She was on a roll here and then all of a sudden what happened. She kind of dropped off. I am not alone on that. There's a lot of people like me out there that get on a really good streak and then all of a send dropped the ball. So those are the people that I'd be targeting I would be looking for the ones that are like okay. They were doing pretty well. Something happened here. Those are the people I'd be reaching out to and just say. Hey I really I loved your content. I loved when you did this video clip. It was super impactful for me and I would never live out that I would only give them honest feedback on the ones that I truly really appreciated and then mentioned I am starting a new service that I think you might be interested in film me out. Let me know do. Is this something that would be helpful for you. Here's kind of the idea. Love it I know for my own business. I've struggled a lot and I'm just trying to see trying to validate this idea to see any other business. Owners experience pain point. I would literally send that email at start with a direct message. Love your stuff so that they recognize my name and then I would go into the email and give them some more information so I would target people that are doing okay but then dropping the ball midway midway through those are the coaches in speakers reaching out to. I don't like to convince people of Stephanie gets way too hard so sort of on the topic of convincing right. You convince summited wanted to get started. How do you make sure that this is something that continues to support them right? It's three months down the line. How do they know that what you're doing is effective? And that they want to keep doing it. I think at that point you can start to just look at the engagement rate. That's always one of the easiest things to track. I say easiest. You have to do a little but a data digging but it's not too bad so for social media. I'd see if the engagement rate is higher I would have them legitimately tractor their clients. Did you see an uptick in clients. Did you get more applications for your coaching programs. Did you see some additional courcelles. I would say that in part of that process to for tracking that stuff I would encourage urge them to actually like legitimately ask people. Hey where'd you come from. Where'd you hear about me? And if it's social media yet it could be this piece of content could have been when they created five years ago. It's more than anything. The marketing strategy of it takes about seven times before people WanNa do business with you and so if it's social media you can track that and so I think that's how I would look at it at like. Is this actually worth your time. And if it's not for them that's okay too like that happens. It's business turnover happens but I would say for most people when when they start to see the value of the content getting forty pieces of content. That's literally one piece of content per day that you can post. That's an entire month's worth of content from two new videos that make amazing inner. Truly you saying cool things people would love that and so I think that would be the cell is that you can do this on your. It's just GonNa take you fifteen twenty hours a week if you do it on your own or it's going to cost you way. Marta outsources to two different people. And so I think that's that's totally fine. You'll lose some bad. I think most people would stick around if find the value in it from engagement. Rates increased sales in runs me of something I read recently from Tommy Griffith does of course on Seo he ran seo for Airbnb for years but now he's off living in Bali he's got his own district He talks about the split between in creating content and marketing. It and he said you should be doing about twenty five percents. Any time should be spent on creating content in seventy five percents on marketing marketing. What you have distributing it and that's not to say that create copy content by any means you have to create great content that people are GonNa WanNa consume but that number kind of caught me? I'm not doing. We're not doing anything close to that. I think that's most people to and I can't even tell you. How many videos truly great workshop style videos that I've led that are sitting in my little hard drive and I haven't done anything with because because of time will I I say time? Excuse let's be real but I- justify it was in. I don't have enough time when really. It's not my best time isn't spent on that. My best time is spent doing doing tons of other things but not that piece so I think a lot of coaches and a lot of speakers would really resonate with that too of I. Just WanNa do my job. I want to get on stage. I WANNA rock it. I want to just help people I want to work with them. I don't WANNA promote my own services or promote myself. I know it's important but that's why we can hire people for this so I yeah I hear Ya. It's all about promotion. Can you promote the heck out of your content. That's where you find the best results for shore. Let's get into some more of the actions and that a listener can take to get this idea going. I love the first one that you shared with us. Very clear thought about this a lot because that was such a great insight that that you would find people who you didn't use this word but our streaky with their social media postings. That's a clear indicator that they have cared about it enough at time to do it..

content creator instagram Seth Godin youtube Jasmine Star Tommy Griffith Whitney summited Stephanie Airbnb Mel Robbins Marta Bali Windsor Gary
"tommy griffith" Discussed on Learn to Code with Me

Learn to Code with Me

07:19 min | 10 months ago

"tommy griffith" Discussed on Learn to Code with Me

"Phone flipping through things and you're kinda audience what they're just trying to gauge your reaction you now and see like okay cut that right let me try a few times note that delivery didn't work okay transition from going full time I'm sorry from working fulltime at Airbnb was the last place you were working and then transitioning to click AIRBNB was just to be franken awesome spot to work like I the first week I was there it was just a dramatic interesting wild sort of time like the first time I was there the state of New York subpoenaed AIRBNB further data and the last week I was there I worked on a super bowl ad and beyond say was staying in one right like it was like this weird kind of time none of my friends at hurt when I joined everyone had heard of it when I left oft the business doubled every year I was there there was one hundred something employees when I joined in two thousand and when I left right so it's just like a crazy sort of time to be there and I took too long to go I took two I could've left and work on my side project much earlier but I just had stuff going on Ready but one thing I did when I I did a huge disservice to myself was I actually plan Dan to way too long for my departure so I was like really big into this idea of being like a digital nomad right like I I wanted to go travel work on my business and do a lot of stuff and I really drink the Kool aid on this I mean I was looking at way too many instagram feeds of like really attractive people on the beach in Bali drinking coconuts and like with their laptop and I bought all of it you know what I mean I I like bought into the into the scam and and I had this very brutal jumping off point where I left I went to go film the next version of of the courses and I finally made it to Bali when I first got there it was a disaster like I I wrote a blog post about this covering some of the stuff but I I got there I got robbed by the police stay there I started throwing up from food poisoning right I all the footage I have filmed for the new version of the course was nearly ruined we rented warehouse and it started raining really hard all the audio was shot spent fifteen thousand dollars filming all the courses and none of the audio is working and I'm sitting in Bali I'd just been robbed by the police I was throwing up from food poisoning I had external hard drive a fifteen thousand dollars worth of footage all the audiovox completely garbage started this very brutal where the instagram models right I was promised I was promised Lamborghinis in the INSTA- models right like you know where are they and if you if you let the outside world sort of set your expectations it'll drive you crazy it'll make you insane because so I think one thing to think about when you make the jump like a lot of people they do the excel sheet map they say okay what am I what am I living expenses what's my salary okay the minute about is you need to really really really honed down your expectations on how it's GonNa go because the and in this tim urban posts minus expectations right and so the basic idea is you can't really if your expectations are crazy you can almost never be full when you are working full-time and On Click minded at the same time tabs never let yourself have more than five tabs open and Google chrome.

fifteen thousand dollars
"tommy griffith" Discussed on Learn to Code with Me

Learn to Code with Me

11:36 min | 10 months ago

"tommy griffith" Discussed on Learn to Code with Me

"Thinking that was what over ten years ago she doesn't and yell at ten eleven years ago how different it would have been then but kind of going back to your journey and Click minded and all of that so when you were you talked about the start and how you were teaching in person workshops you brought them online and did you have this bigger vision for what the company would look like a few years later and actually real quick 'cause just tell people like how many courses you accent the bunch of different product offerings now and you do like a whole bunch of different things in the digital marketing space yes sure so we started it's an person Seo training course just me being a Dork on Saturdays and then moved to an online seo course and I was using that product at Airbnb train up my team so any of the data scientists designers engineers that joined the SEO team joined the team I would I would have them take the course right and so you to improve on it from there the basic idea when I left two years ago was basically the coding bootcamp for digital marketing right so hackery actor General Assembly Assembly kind of Engineering boot camp for for online marketing and we do a bunch of course seo paid ads content marketing email marketing google analytics social media and sales funnels and our model is we try and find world class people that do this every day so the the social media course has topped by the former head of social media from Airbnb the content marketing course is taught by the former content strategists from lift and so a lot of people that are doing this every day and that's that's a that's what we focus on now we also do a bunch of checks glistened templates and cheat and we focus on the practitioner types of people that actually have to implement a lot of it it's it's not I'm not as much for the high level executive or anything like that people have to actually do the work that sort of who we focused on chat and he talked a bit about sped left to hear a little more did you get your customers or your customers in the early days so when you were first getting your courses online on yes so so I have a lot of strong opinions on this one but the vast majority of our business comes from Seo obviously now but in the early days as a lot of people know rankings can take time and the very first if you thought the medical doors of stuff was funny you're GonNa Laugh at me or this one but so the very first version of the course was an offline course I physically teaching and waiting for rankings to go up my very first I'm trying to get customers I went to a Fedex Kinkos a copy shop I printed out three thousand fliers and I printed them out and I had like my email and phone number at the bottom and like snipped them at the bottom like those things you see like the laundromat right and I went out I took a day off work it was a cold December. I'll never forget this and I went to every single lamppost in San Francisco and I just tape the flyers into every single lamp posts on every block could and halfway through I was like I think this is the same way tried to acquire customers when I was eleven and trying to mow lawns like this and it did not work at all I did not get a single customer from this and so I was just sitting there like my friends are helping me snip these fires and one of my buddies just like what are you doing like what what what is this didn't work at all and so the next actual tactic I did was meet up meet up dot com and this is I think the single most underrated user acquisition tactics when you have a brand new idea because meet up dot com is in my opinion de cheapest fastest way to bootstrap in email lists it so when you go to meet up dot com it's still now I think it's fifteen dollars a month to run a meet up as a meet up organizer extremely cheap and when you set up a meet up US you give it a title and you select your categories and meet up immediately e mail everyone in your area on that subject right so it's twenty eleven the early two thousand twelve and I started the San Francisco Seo Mita cuss fifteen dollars right meet up immediately emails everyone in the area interested in digital marketing and And Yeah all of a sudden within three days I had one hundred hundred fifty people on an email list I held one happy hour right just picked a bar in a place didn't even pay anything just have come here at this time right called the bar and said like can you give a discount and then the health one maybe one more happy hour and grew and grew and grew and then I had my first customer base and I e mail that said Hey I'm doing an in person Seo course it's normally and this is actually a key when you do a meet up whenever you're doing a meet up if you're GONNA do one for free that's fine but never say it's free I put a five hundred dollar price tag on it and then I'll give free tickets to it and the attendance rate because everyone on meet up or flakes if you give them a free ticket to a five hundred dollar events they'll actually show up right so attendance rate is always like below thirty percent meet ups but if you have a price on it and you give it away for free of sixty percent so had a bunch of people come sort of iterative the product from there and then when I finally put it online I had this group of one hundred fifty people interested in in Seo and I said hey hey normally one hundred dollars years free access to the Click Mina course in exchange I would love an honest review when you're on so it really cost me fifteen dollars and probably to happy hours and that was my first one hundred fifty emails now the reason why no one does it because a lot of engineers and and Internet marketers really hate leaving their basement and so people don't want to get out into the real world right there much happier scraping email addresses and sending out ten thousand emails than they would getting on the phone or getting in person with their their customers right so I had this weird situation where it because I was willing to go out into the real world I teach a course offline I it ended up making all of the Internet stuff way easier going forward yeah I was GONNA say I don't know if I've ever her quite like that of course I've heard you know talk to your customers are talk to people use your interviews get feedback on your business idea but not the meet up kind of striking but that definitely makes a lot of sense to me and it could be applied in so many different areas like you did it seo but you could almost do it for anything whether it was like marketing or tech related or even like a hobby if you want to teach about I don't know woodworking or something can strike woodworking meet up and then yeah get get a customer base from there who are interested in learning woodworking so that's really awesome early like that so you and I bet also when you were doing these person workshops you got feedback like right away you're just tell like watching the people in the room what they thought about the material you're presenting and that probably didn't help you I'm guessing turn that into an online course later it's exactly right yeah and I think all of the all this I realize like that I did well I'd no I was doing it while at the time it's all in hindsight right but yeah I think the other people that had seo courses on they all took the same strategy like they open laptop they're sitting in their basement they're talking to their computer they're talking over slides and they're showing like the excel sheets but the only way you can get feedback on something like that when you get the One star review back like it's way after the product is live and so by starting off line you're exactly right well you decide you see when you winging it doesn't land you see it on people's face right or when you say something that like you know you tell a joke and it's really awkward and stupid you should take that or like it lands really well and it's great you right and so I had taught in person probably fifteen classes in a row before put it online and without knowing it I was I had accidentally I was way ahead of the game by the time I first version was up because I had so many natural improvements built into it so that was the it was this weird natural moat around doing the work offline because these people that are good teachers offline creating online courses and people that are creating online courses they're never teaching offline right and so if you can jump the sort of jumped up barrier on those things you end up getting a v. one that's that's kind of punching above its weight and is a little bit better than it should be if you start off line so it ended up working for me your describing when you're talking is thinking of since like kind of random but medians so like I I live in Newark and that's much anymore but I used to go to alive flanked comedy shows and there are some comedy clubs where there's like really famous or pretty famous comedians that will pop up in there and you don't even know they're coming at night they just arrive but to practice material because they have a new netflix special coming up in that the record it and maybe a few months try jokes so they'll try and this is like I remember you'll see some pretty famous people and there's like bombing all these jokes the jokes are and then they threw all these like and they'll do a few shows in one night and then they'll just like refine it refined it and then they'll get that you know hour long expecially everyone thinks is really funny but it takes all of this work before even getting to that point that's a great analogy yeah that is exactly how it went for me it was I had a bunch of Guinea pigs they were offline they help to make the product way better and then once I pushed it out it ended up working yeah so I would love to talk about your fulltime like how long were you preparing to that because that is such a common question people ask me and I know I was thinking that back when I was doing like side projects working fulltime or doing other things I'm like okay like Wendy you know that you're ready to take the leap and do the side thing fulltime yeah so you're basically you're bringing up like three years of my tortured soul and life for for a long time I wrestled with this and I think a lot of people recipe as well so I was at a weird situation where I love my job I a lot of people that and of course some people have their jobs but a lot of people that working on side projects they don't or they can tolerate their job but they wanna work themselves and you know all this stuff and I was in this weird situation where I had just started a business with a friend of mine that failed miserably I put myself in a bunch of debt though wounds were very fresh from that and I was deeply cognitive how bad it can go all right so I knew I knew how tough it could be but on top of that yeah E..

San Francisco fifteen dollars five hundred dollar one hundred dollars ten eleven years thirty percent sixty percent three years three days ten years two years
"tommy griffith" Discussed on Learn to Code with Me

Learn to Code with Me

20:41 min | 10 months ago

"tommy griffith" Discussed on Learn to Code with Me

"We're going to talk about Seo digital marketing and launching a successful side gig alongside fulltime job that is all coming up in just it's still is pretty insane people who are like my alad putting call call my mom or something really small small that but it's not it's not the rigidness that it not a great idea Man I mean okay so many okay so I'll run through a bunch of the very first idea was I wrote an e book on how to start a fraternity it is exactly as of noxious as it sounds Friends of mine and I we started a fraternity kind of as a joke in college it ended up becoming an actual thing and by the time I graduated there was one hundred guys in it and after I read four hour workweek it said where do you have like a skill that other people that are you will have and I I looked on the Google keyword planner one thousand five hundred people a month were knowing how to start up fraternity and so wrote that book the next project was medical tourism facilitation company that was I business my my my friend and I moved as you say this sounds almost like legally very gray cause for pause you'll click So I the reason why I know this is because I after college I went to Thailand Eitan English lived there for nine months and I remember medical tourism is huge they're so it's basically people wing in Thailand people going what I think is plastic surgery people going there just to get plastic surgery procedures because they're significantly less or sometimes braces or teeth were for something and I'm sure other kinds of things too in the go just for that so that feels like very risky started this really facilitating like surgeries are you telling me I was dumb as a twenty two year old is that no medical background you know it sounds like you had a lot of not just laughing because it's like but it's great because well the confidence in that but how did you end up on that though sorry how twenty two year old my medical confident awesome giant quotation yeah I I actually as well graduated university and taught English in Japan and friend of mine and I were were a friend of mine came to visit me and we went to go backpacking around Asia for two weeks and we stopped in Taiwan and saw we just heard about medical Horsley as well and started to do research on it we focused on a baby boomer Americans aged forty five to sixty five that we're looking for in hip replacement surgery Taiwan Taiwan for whatever reason was was very good at this particular procedure and the whole idea was we just learned Internet marketing so I had no idea what I was doing in terms of medical care but was able to get a website ranking for knee replacement costs and knee replacement alternatives all these things that I should not have been able to do at the time Google is actually ramp down ramped up a Lotta there a lot of their authority on on medical related advice at the time and I'm really glad that they have because as an idiot twenty two year old that was able to like control the search engine results for awhile in two thousand nine it's it was not a good good idea yeah that was that idea tried to start a digital marketing agency three times try to every single one failed tried what else what were some other ones a bunch of different lead generation sites absent sites all kinds of different things and in general were bad ideas for sure but the biggest factor in them dying in different projects dying was my lack of interests like it was just yet it's just something around coming to the realization that my own personal interest in thing was far greater than anything else up to that I call it one hundred thousand dollars or whatever it was just a significant mind shift for me and then once I did that everything else flowed from there and it all kind of fell into place I mean I'm still laughing at the medical tourism I'm not just cracks me up it is it's it's also trying think of the words that how like how switching maybe into seo search ranking things and all of that I don't know if you know the answer I mean your Seo Guru so maybe you do but how how Google filter for like the twenty three year old giving out medical advice who doesn't really know much about it like how how how do they know the the the truth of these claims legit and what's not and all that yes so this is this is a huge topic and don't get me wrong when we were not giving any any medical advice we we were working with hospitals we're basically finding leads and kind of handing them off to hospitals right like we weren't we weren't saying we know this or we know that or anything like that right but we still we still shouldn't we still were not adequately prepared to be doing what we were doing the way they're selling a lot of this now and they've actually focused on they want to get into the weeds on the SEO stuff they focus a lot on it's called y. m. y. l. queries your money or your life and any basically like Nanteuil advice and health advice they're kind of they're going through a lot of these results with a fine tooth comb sort of thing and authorship and who the actual author is is like kind of heavier weighted nowadays the last couple years and so you'll see a pretty violent fluctuations in search results for financial and health related sites over the last two years because they're just putting a little bit more emphasis on it which makes complete sense it's it's it's good of them to be doing that it's it's annoyed a lot of SEO's but there's there's been a little bit of a power law distribution in those results like there's just a few smaller number of websites getting more of the clicks because it's like harder to vet some of those some of those some of the people but yeah two thousand two thousand nine wayball way more wild west than it is now sit tight podcast listeners were taking a quick break to hear word from our sponsors technical psychics have had a massive impact on my life shortly after began learning to code back in two thousand thirteen I landed a Gig as an assistant to a more experienced web developer that GIG was my first step towards working as a freelancer later on even learned to code with me which is now my fulltime job began as a side project I am so obsessed with gigs because they are the perfect way to build up your experience and confidence as you transition into TAC even more they enable you to try out different aspects of tech before committing to a new career path in any particular direction I really recommend them because I love psychic so much I put together a free book to help you start your technical side gig journey so.

twenty two year one hundred thousand dollars twenty three year nine months four hour two weeks two years
"tommy griffith" Discussed on Learn to Code with Me

Learn to Code with Me

13:04 min | 10 months ago

"tommy griffith" Discussed on Learn to Code with Me

"The founder of a comprehensive online digital marketing platform click minded I love talking to Tommy because just like learn to code with me Tommy's business started is a side Gig and it further developed into a fulltime career he was working on click minded on the side for a really long time before he took the plunge into doing it fulltime and that's exactly what we're going to be getting into today we're going to talk about what it takes to launch a successful side business and how Tommy eventually quit his job as an seo manager at airbnb to work on his business fulltime he also worked at pay pal before for that so he has some really cool experience working at big tech companies if you're interested in starting aside gave attack you definitely need to check out this episode in hi Hey Tommy thank you so much for coming on the show and talking with me today launch thanks so much for having me appreciate it so Tommy can you tell us a bit about who you are what you do and how you got where you are today yes sure so I yes Tom Griffith I run a digital marketing training course called Click minded I'm an Internet Marketing Guy I've been doing being mostly search engine optimization for the last ten years and I I spent six years Managing Seo at big companies I managed search engine the mutation of pay pal for two years managed search engine optimization at Airbnb for four years and while I was there I was working on the side project called Click ended which I just mentioned two years ago I left Airbnb to go full time on it and now that's that's that's what I do fulltime my story started with a lot of a lot of Internet marketers by reading four hour workweek did you ever did you read have you ever read for work we it's actually shopping I don't think I've ever read it cover to cover but definitely yet and I've listened to the podcast if it's just the the Tim Ferriss podcast where embarrassed and I listened to the episode so I feel like I definitely know the gist of it yeah you probably have the gist of it before for the uninitiated for work week I think it was written in two thousand seven Dan or two thousand eight and it's it's it's a little outdated now but it was it was kind of the book that was like the catalyst for a lot of people to run remote businesses right so having remote stat like remote teams learning Internet marketing learning learning different kinds of coating and kind of running running Internet businesses right so a lot of people started their businesses that way I graduated in two thousand eight right when the banks were crashing with a degree in finance I remember I went applied to a bank in New York in the spring of two thousand and three days later they went bankrupt that's like one hundred sixty year old financial institution going bankrupt or I said no idea what I wanted to read this book ended up traveling and Learning Seo in the in the actual book one of the things you tim commended creating an info product and my first attempt I I wrote this very dorky book and I tried getting ranking number one in in Google ended up teaching myself Seo a friend of mine and I eventually then went to go start a business right out of university and it just failed miserably Eh one of these guys who I was very blessed I went to university am parents have paid paid for everything graduated with no debt and I ended up putting myself in debt after university trying trying to start this business It was it was horrible we did everything wrong and I came back kind of tale was my legs like very defeated very beat up by the world and came home I had for for a year and a half taught myself Seo and in and paid advertising Google ad and it was just sort of right place right time and ended up moving out to San Francisco to work pay pal I ended up managing Seo for two years of paper then four years at at Airbnb so just kind of bizarre story where I learned Internet marketing and even though the first business failed it's sort of started the I guess the next phase of my career or whatever you know and I'm sure you had lessons that you learned from that failed business attempt that helped you in the next phase working at Palin just maybe landing the job there yeah for sure I mean every single possible thing that could have done wrong I did wrong yeah and so I yeah there there was so much there but I think the big it was really interesting too because that was the catalyst for for quick minded I ended up having all this debt that I had created for myself and I wanted to to to get out of it right I started a number of different side projects kind of on the side while working it at a pay pal and click minded was probably like idea number fifteen I mean it was not at this very intuitive thing I was trying a lot of different things it started as a physical in person course so Done a talk for my colleagues a pay pal on Seo that my boss had asked me to do and I ended up turning that into a business idea rent a co working space on Saturdays in San Francisco and of kind of book book for the whole day and it would be like nine to five all you can ask Yo nerd out with people physically in person teaching entrepreneurs marketers people startups and just like geek out on their sites and try and figure out how to how to get the more traffic I actually loved that that business but it was a ten rable business so it was it doesn't scale it's really hard to make it work teachings incredibly exhausting even though there's a lot of fun but it ended up just being the right place right time with this like online course kind of renaissance that we're in right now it's it's very easy to to make it on my course now you you work at teachable longtime sure I don't need to tell tell you this right but like in two thousand twelve it was not as straightforward right I tried every single wordpress learning management assistant plug in right I together all myself and every time a plug in what update everything would break right I was doing all the video encoding myself like there was so many problems but it was just starting to take off then and I started on you to me I took my offline chorus put it online and then from there it just grew and grew and grew and grew and within the three years probably the third year visits eclipsed my my salary at Airbnb and so was working on it for a while then and then just two years ago decided to go full time on Ooh so how long were you working on click minded or any other side project for that matter and working fulltime so yeah I mean of the I spent six years in Silicon Valley and other six five years I was working on the on the side project so almost the entire duration of my time there was it was working on it that's really impressive because I feel like it can be really draining right to be working on these side businesses or the side ideas and having a fulltime job like what was your life looking like that how did you fit it all in how did you make time for these other things you mean why are you asking me why I could never find a girlfriend or are you my mom now what's going on here so that's actually a real good answer because I think I think I only worked fulltime in did my like side project for over two years but I feel like if there's one that I could use to sum it up it was like sacrifice like you have to say no to so many funding man I mean I I have so many strong opinions on this yeah so a couple of things so the first is the first is that click minded was this idea that I really enjoy it I love search engine optimization Makiko about and up to teach but I had a bunch of other ideas that I tried and they like I'll give you an example there you know I had this idea for an iphone APP element lead generation site right so like it was twenty eleven Ios development is really starting to take off echoed was getting really big every every company that didn't have their own uh-huh app they wanted one people were starting to learn it and I ended up creating the site that was ranking for terms like iphone APP development costs are like iphone APP development companies any idea like get the leads and sell them to IOS developers US development agencies and companies and things like that and it started the work started to generate traffic started to get all the leads but I just hated it like I hated the business I had no interest in it it wasn't that interesting and what I found and is your own personal interest and motivation in the business is just so vital to that first goalpost right whatever you go says thousand dollars ten thousand dollars one hundred thousand dollars if you don't have the motivation and the sacrifice to get up on that Saturday morning it doesn't matter A. and there's just like yeah I've said this to to another friend as well there's this trope until gone valley around markets I didn't get Marc Andreessen or something like that said I'd rather have a mediocre product at a mediocre team in a great market than a great product and a great team in a mediocre market and that's kind of idea around like you need to pick your markets where we will but really disagree with that when you're talking about side projects I don't like when you do this sort of like excel sheet total addressable market sizing like it doesn't matter when it comes to Saturday morning if you are the on if you are the single biggest engine that's going to drive this thing to the first two the first goalpost right because if you just focus on the markets you're inevitable inevitable conclusion ends up being like okay I should get into like oil and space exploration you know what I mean like you just like if you take that too its natural conclusion it just ended up becoming ridiculous so yeah that was my first first thing was like around personal motivation and the sacrifice stuff these other ideas like they were good business ideas when I when you're working for someone else you have to love the side project otherwise you screwed because it's just so much working against you right startups hard most startups fail every business eventually dies there's already so much going against you that like yeah if you're not interested is it in it they're in big trouble and it makes it when you're interested in it back to your to your point it makes it easier to say no to those other things you're right you do have to be relentless about a lot of you gotta say no to a lot of brunches you gotta say no do a lot of picnics right you gotta say no to a lot of happy hours and stuff like but that's how it ended up going with me Yep that everything you said is like totally relate spot on and yeah what you said about the motivation had to get up on a Saturday morning the Sunday morning or to work really late I'm sure you anyone who's in a situation with the side project in the fall time job for a long period of time can relate but I remember like going to work and then like going to work afterwards they used to actually go to a we work because it would be hard for me to come home and do more work I would pay to go to work after a normal job to work more and I would kind of work like six to ten like maybe it was like seven or eight to ten two hours as if I get these two hours in a day or some you know every day and it's like ten hours a week and then I could do more on the weekend yeah but about and it all adds up and I get for me like the thing that taught me the most I think was time management and just like I would block out like fifteen minute increments of time like to e to go to the gym to go to bed yet my calendar was in that it used to be but I was like I have to really own my time because it's just like yes so limited right now when I'm trying to do both these things for me I couldn't major hot tip for you you said you were doing it for six or five years you were doing both yes five years and click on it just had its eighth birthday eight years pretty pretty nuts wow so okay so then you left your fulltime jobs to do click minute which is Kinda like the side project that one out the rest about wow so that's really excited but I want to go back to the beginning so you mentioned this iphone APP lead generation but we're just curious Murphy other things that you did that just like didn't work whether you didn't like it or.

founder Tommy two years five years four years six years one hundred thousand dollars one hundred sixty year ten thousand dollars thousand dollars fifteen minute six five years ten two hours eight years three years three days four hour ten hours ten years two hours
"tommy griffith" Discussed on Unstructured Interviews

Unstructured Interviews

12:47 min | 10 months ago

"tommy griffith" Discussed on Unstructured Interviews

"This is unstructured today we're joined by Day Tommy Eric what's gone on thanks thanks for having me on the show thanks for warning everyone not not to run I really appreciate it we'll get reaction sometimes about seo because honestly it's kind of Wonky you mean when I bring it up late at night at the bar and people are running away from me yes do they constantly no one wants to talk about happy are I can't I can't imagine why but the Interesting thing is and you can disavow me this if I'm wrong is one of those boring things that is extremely powerful if you bother doing it it so I mean maybe a boring guy but I I I love it I love search engine optimization it's always been a puzzle to me I played a lot of computer games as a kid and I feel like I traded my computer games for search engine optimization right like instead of instead of saying like a strategy game a multiplayer game I traded it for like rankings and traffic on my dashboard and things like that but yeah it's I mean it's an incredibly powerful tool that that is a really good it's a really good way to size up demand right how people are googling things are really good proxy for what people want in that in that case it's it can be really powerful then you almost have to the right personality for it though not I mean honestly the way I would describe it as you're poking a stick at it because you don't really know exactly what kills doing do you don't you kind of have to say oh well let's try this Oh that that seemed to get a reaction well let's try some more of that some really good way to put it people that are kind of full themselves themselves would call themselves scientists running experiments but of away more down to earth way to describe it would be poking a stick at it yeah I agree with you there's lots of different other Internet marketing in kind of like you know a modern web engineering like stuff that is more formulaic and it's a little bit more predictable right like you kind of know what you're doing when you're like engineering in a certain programming language or you're running facebook ads or something like that but yeah you're right you are doing a little bit have guessing every time you're doing search engine optimization and that that causes a lot of problems in the industry makes a lot of people be very black hat about it it makes a lot of people not I it it makes a lot of people not trust consultants or agencies they hire so creates a problem for the whole industry can can we talk about weight exactly counting it as black yeah black hat seo sure yeah I'm gone deep into the jargon here the Black Hat Seo really blackout anything in terms of Internet marketing is basically just breaking the rules breaking terms of service sometimes even breaking the law to do certain tricks too pages up in general black hat tactics or like more popular back in the day and Google and other search engines are continuing getting better and better and better and they're they're less common now but basic idea is is understanding what the search engines are looking for and then doing things that violate the terms right so for it was one super high for example you shouldn't links are valuable in search engine optimization when you get links from other sites that moves you up Google doesn't want you to be able to pay for links want those to be natural one example BLACKHEAD SEO is emailing people and saying hey I'll give you one hundred dollars if you if you link to me right so one tactic among many black hat act expert that sort of causes a lot of problems there's there's white hat white hat and black hat ways to do search engine optimization okay so a white hat way on it that would be I just did this interview with me and you put a link to this interview on your site and now I get a little more. Seo Juice because of that also linked to your site from my sight so it's reciprocal links is so I mean creating content and sort of finding a reasonable way to get a link is a great white hat for example right or emailing people and saying hey we just created this awesome thing I think it would be really helpful for users because ABCD feel free to link to it if he like and and if not that's fine too right or something like that but emailing them and saying here's a hundred dollars linked to me sure is is is the other way dealer and there's there's like for thousands of black hat ways to go about it but they're very risky google's policing them you can get penalized and removed from the index often so yeah that's kind of Outta game works okay and in podcasting I think the example that starting to really spank people is keyword spamming entitles where my show would be the unstructured entrepreneurial journey with Gary Vein Chuck with marketing by South Godin or something of that exactly the ECOMMERCE store that's discount Nike shoes for for Sale Nike Discount Choose Discount Coupon Nike sales for shoot for Twenty twenty right like yet that's that's a pretty common tactic from even the mid nineties and and Google and other search engines are much better at understanding that in detecting expand that generally doesn't work anymore I know when apple podcasts removing people and throwing them letting interesting so yeah there's a lot of it's interesting one of the things we like to remind people now seo is no longer just google on your desktop seo applies to any modern web application that has search engine right so there's Youtube Seo there's Amazon Seo there's Pinterest Seo there's APP store optimization there's local Seo there's yelp Seo there's even airbnb Seo any any modern web application that has to rank things has extra engine optimization problem and they all have their own rules they all have their own metrics they're going for they'll have their own roles as well you pointing out that Apple's removing podcasts that have spammy titles is a great example of that's called I guess that would be podcast the right but the APP store optimization assume so a lot of these sort of verticals even within companies can have different rules and different things that they're optimizing for rain it might be links in Amazon might be sales pinter's that might be pins in the in Apple I tuned to might be downloads but yeah that's a good example of of that from having specific rules for their users it's interesting you brought up a site having it and let's go with airbnb because coincidence gently used to run SEO for airbnb understand who incidently coincidentally I did that's right now in that case then I never thought about out Seo internal to the site review than focused both directions as an getting airbnb listed everywhere you know having the strongest poss- sibal rank it could but also internally to help people list they're real estate that they wished for people to stay in and achieve rankings and fight against blackout etc yes so USED AIRBNB I have not okay I'm guessing you have you so have you have you seen the site or have a general you have like yeah yeah so the way the way it's laid out our homepage and then there's a agent search results rights you're kind of going through those similar to sort of any any directory site and then the individual listing right and yet it was search engine optimization on Airbnb it was my team's job to make sure we got as much organic traffic to the site as possible and making a lot of those a lot of that traffic I time users right come first time nights people book for the first time at a really high level there there was a lot going on but it really highly yeah there's kind of two core pages we're optimizing for one was actress also paid so that's going to google inquiry ing vacation rentals Miami Lake Tahoe cabin rentals right apartment apartment for rent in Paris things like that across twenty different languages but there was also opportunities for individual listings right so sometimes there were individual properties where yeah we would drive more traffic to those individualistic to be frank it was usually a little bit more random in a little bit more rare I would also argue it's a better user experience to be dropped on a page of listening things as opposed to just one listening right the your booking your vacation and the likelihood that exactly that place exactly what you want on exactly those dates I think is fair he lo- right and so we always thought it was a better user experience to draw people onto the sort of city or location page but yeah general it was a massive comprehensive problem of getting getting all these pages indexed in Google that kind of stuff so we inevitably did get a lot of traffic to to those individualistic it was kind of a secondary focus for us also if I'm looking for an AIRBNB in L. A. Der probably ten pages of them what about the people who actually have the place that they want rented do they fight internally to Airbnb to try to you know might be pet friendly with a vegan household I I don't know maybe there's different parameters that people can use to get higher rank yeah to it so it's really a question and full full disclosure right I I worked at AIRBNB for four years but I've been gone for two years now right and have W- so I'm speaking from experience of two years ago but yes oh this is going to seem very like Meta and kind of inception level but yeah so so the team we worked on bringing more organic traffic to the site on there's different teams at airbnb that were really focused on optimizing the sort of user journey in user experience giving users the best experience they can't getting more bookings right and that team is essentially writing the that's essentially our many Google search ranking team right there in the business of of of figuring out which listings because you're absolutely right when you go to airbnb type in Los Angeles we show you twenty results how do we determine those twenty results it's really the the exact same that the exciting but it's a similar mindset that Google would take you to take Amazon will take interest with take right which is what's best for the user what's best for the business how will this work if you're logged in maybe we would use past history we have filters and you're exactly right like some people are looking for pet friendly family friendly or has a hot tub or has wifi he lives check in that kind of stuff so yes it while we were doing? Seo On the site trying to understand what Google's looking for we had our own engineers optimizing for our users business and then there's AIRBNB AIRBNB hosts trying to get into the minds of our engineers kind of get there listening to the top right that's why I was thinking that you were actually paid based in Seo every direction both in into and it might have been helpful to you because your internal saying What are we looking for so now you take that same knowledge ago well that's probably what Google's looking for two or or we see this problem I bet you Google sees that same problem exactly right so yeah we actually there was we publish on on the AIRBNB engineering blog guidelines that hosts can use to understand what we look for in search rankings and helped write that post with the engineers not because I'm writing any of the code that determines right how we do rankings or the algorithm they wanted my opinion on what when we publish this how are people going to try and reverse engineer this right because that's exactly what what Ns Yoga do right so I was sort of the like they were the they were the good cops and I was the bad cops and they were thinking like if we say this what are the SEO's GonNa GonNa think right what is this like Kinda game incentives right new to mess with to too much you still want you want them focusing on the high levels of being a great hosts giving your guests agreed experience right leg responding really quickly instead of doing things like you know writing a bought to to to to do something right or to to to things like that so yeah so it was just funny because we were doing..

Google AIRBNB Tommy Eric engineer two years one hundred dollars hundred dollars four years
"tommy griffith" Discussed on Entrepreneur on FIRE

Entrepreneur on FIRE

01:30 min | 1 year ago

"tommy griffith" Discussed on Entrepreneur on FIRE

"Make it a better two thousand nine hundred and beyond. And if you're listening to this, by the way, way, after this interview goes live. Still go to click minded dot com slash fire because we will have something incredibly valuable for you there to make sure that you're getting what you need, because you're the average of the five people, you spend the most time with and you've been hanging out with t g in J L D today. So keep up the heat and just head over to click minded dot com slash fire. Sign up and Tommy, I just wanna say thank you for sharing your knowledge which is extensive with fire nation today for that we salute you and we'll catch you on the flipside. Thanks, john. I'll say, hey fire nation today's value bombs were dropped by Tommy Griffith. And if you're ready to accomplish number one goal, well, do it in a hundred days with the freedom journal, and I provide step by step guidance fee to do just that. Visit the freedom journal dot com use promo code podcast for discounts for listening to our podcast. And I will catch you there or catch you on the flip side. Fire nation is time to create financial in lifestyle freedom, so take action today and sign up for your free fourteen day trial of click funnels as a reminder cliff gives you everything you need to market sell and deliver your products online without having a higher. Rely on tech team. Visit e o fire dot com slash click. That's e o fire dot com slash click your future awaits..

Tommy Griffith fourteen day hundred days
"tommy griffith" Discussed on Entrepreneur on FIRE

Entrepreneur on FIRE

02:31 min | 1 year ago

"tommy griffith" Discussed on Entrepreneur on FIRE

"And it's letting you know how frequently people are searching for things, and just the number of, of high volume keywords accidentally stumbled across just like living my life after installing the plug. It was it was really hot really fun. And a very interesting way to get new ideas and what happens. Exactly with keywords everywhere. Yes, it's a chrome plug in and it's using the API. And I'm just sort of living my life. I'm searching for things. And I typed copy shop San Francisco and right underneath the after I hit, enter right underneath the Google results. It'll say coffee, shop San Francisco searched for eight thousand two hundred times a month. Right. What you'll do is just as you're living your life. You'll suddenly be like, oh, wow. This thing I was looking for has a ton of search loyal, actually. Although all the blog post ranking for a really bad, maybe I could maybe I could create something that's it's way better than all these other guys. Right. So that's keyword everywhere. It's free. And it's a chrome plugging is really helpful. Two other quick ones. And then we can yes, which over to talking more about what we're doing. Next is SEO minion is a great little chrome plug in just a really quick on page. Optimization in when you're on a certain into your sites, you activate in, it'll just give you high level overview. Okay. What's the title tag? What's the meta description tag? What's the heading down? If it's FM, speaking gibberish to your audience were we're gonna talk more about some of these terms in detail later on. But it just gives you a high level overview of all the kind of critical SEO elements that you need to know on doctors age perspective that one is free ended the final one. I really like it's very simple. But it's called link grabber, again another free chrome plug in you, install it, you click it, and what it does, is it Parsis through all the album page in juice gives you the links. So if, if you're tending on a competitor, you're checking your own site, and you see that there, there, there's links on there. You can't find them like maybe they're hidden in CSS hidden with a, a page. Dropdown this to link grabber is just a chrome plug in that copies all the links on the page to your clipboard. If you're doing a lot of competitive research, getting SEO, you'll be doing this a lot. So just sort of save me a bunch of time to kind of nerdy, fun, little chrome plug-in. That's free. That kind of makes things a little bit more efficient. All right, brother. Take us home with the webinar for fire nation very excited about this. We're doing a free live webinar for you. All this week. We're gonna clued a ton of different stuff on it go through the entire process that we just talked about today on the show, but a visual visual representation of just too hard to do over audio..

San Francisco Google
"tommy griffith" Discussed on Entrepreneur on FIRE

Entrepreneur on FIRE

03:16 min | 1 year ago

"tommy griffith" Discussed on Entrepreneur on FIRE

"Fire, and the, the last piece of this is the nut, right? So four step the, the last piece, and probably the most critical piece is what we do to ask the user to take the next action. Right. We're just asking what is the next action, the user should take right to depending on who, who the user is what the avatar is where they are the funnel, we need to figure out what we want them to do next. If, if they're at the top of the funnel. If their brand new user on our site. Maybe we want them to view more content or view another video if they viewed a couple of pieces of condom want them to enter their Email address, or call a phone number right? Or if they if we have their Email address in viewed a couple pieces of content, maybe we want to buy a low dollar products or by our core offer something like that. But the nudge. Is the, the fifth step in this process? The idea is we whenever we create an asset, and we put it on a medium. We've optimize it we want a very clear next step for the user. Enter your Email sign up today, enroll in free. Course whatever it is one less piece of this job before we move onto the next one is like the best way to think about this is to treat your sales funnel, like a regular Shuman relationship, right? Like I my favorite example. This is. I met a life insurance salesman at a party and it was awful, like it was the worst experience I ever had because it was like shaking. Hey, how's it going to walk me through your finances? Can we put you life insurance productivity? It's like to. Met you like this is so weird. I mean, the equivalent of going to a bar going up to the low the hottest version, you could see in the bar. The love the future. Love your life, and being like, hey, Tommy nice to meet you, do you wanna get married? It's just too much. It's too fast. So a lot of internet marketers do this is they get to traffic and it's by now by now by now. Right. And to it's very ineffective way to do it just feels a little bit gross until the best way to go about this five step process in setting up your sales on general, is treating it like a regular human relationship. You know, the first piece of con- at, hey, nice to meet you. This is who I am is what we do. Here's a ton of value value. The next pay was really nice to get to know you, I'd love a way to contact you again. Wanted to your Email to get even more awesome stuff that the equivalent of what your phone number and the bottom fought over. Let's go on a date. I'd love to learn, you learn a little bit more about you kind of slowly moving through the process internet marketers meth. Is a lot to get a bunch of traffic and they're driving, and all to seals pages. If you go to this five step process that you kind of deliver value through each each sort of step, you find that if you just visualize it as a regular human person that you met at a party, you'll do a lot better, sort of thinking about it in that way. So fire nation. You're probably on a run right now or in the car driving, or folding laundry, maybe walking your dog or any number of things you're doing right now. You're definitely taking in one thing, this is a ton of value this going to benefit your business. Your brands your life in a major way. But there's only so much you can do on this audio.

Shuman salesman Tommy
"tommy griffith" Discussed on Entrepreneur on FIRE

Entrepreneur on FIRE

02:09 min | 1 year ago

"tommy griffith" Discussed on Entrepreneur on FIRE

"Right. So it's not paying for traffic. It's not a scam. A lot of people think that all SEO's are are shady, very black hat. There are unfortunately plenty of them, but this is not what we're talking about here today. It's not shadier against herbs of service. A lot of people were braving Google's rules when we're doing this. We're not all are not breaking any any. Platforms rules, it's not fast, which is the big caveat here is that the vast majority of times you get involved into position. It is gonna take not necessarily a money investment, but a time investment just the biggest piece of is that it's not that hard. Once you understand the fundamentals of this. It's it becomes very, very straightforward. The way elect to organize this and John feel free to interrupt me as we go, but the way like to think about this. It's just kind of buckling into very three very basic groups. Kind of over over our everything and it's just relevance to your users is the first one thority is the second one, you could also reputation authority reputation. And in the third one is just technical optimization. Are just we just call technical stuff? All the kind of technical behind the scenes stuff, and we can go into all of that next. The relevance is pretty straightforward. Right. It's, it's very simply it's the search engines job, to give users what they're looking for and eventually monetize that behavior. You go to Google YouTube, coffeeshop, San Francisco school shop to give you the right results. And then eventually monetize at the in some way, right? It's our job as ios in marketers and entrepreneurs to understand what our customers are looking for and create awesome relevant content for them that fills their needs. Right. So like the way to think about this, that every platform that has a search engine has to solve this relevancy problem. It doesn't matter who you are, whether you're Google or your pincher story, or your Airbnb where people are searching for things in a need to answer the users question. And so like the way they do this. They usually ask them to, to questions. It's what's best for users, and what's best. For our business..

Google John Airbnb San Francisco
"tommy griffith" Discussed on Entrepreneur on FIRE

Entrepreneur on FIRE

03:13 min | 1 year ago

"tommy griffith" Discussed on Entrepreneur on FIRE

"Tommy say what's up to fire nation and shirts, the interesting about yourself, that most people don't know. Thanks, john. What's going on guys? So I thought about this a lot and best, the best story for you here is I walked out of a nightclub in Thailand, once without my clothes, like not a shred or threat of close. No further explanation needed. No. So I was in. In Thailand wants for conference an entrepreneur conference in after one of the event is, hey, we're all going to this kind of like higher nightclub. Such restaurant, you need any like nice shoot. Nice pants and shoes. And I was in Thailand. Right. Super hot had shorts and sandals and thinking like that can't be true. There's no way. That's that's true. It's probably let me go to this nightclub with all these other people from the conference apprised surprise, the bouncers like Heyman. You can't come in like you wearing shorts in sales. Walk out on the street. I'm like, I'll probably just go home. And there's this guy like selling pants outside on the on the street entrepreneur. Yes. Pretty preneurs. You should probably probably get them on the show. So how much of the pants I like by these really awkward Gill fitting pants like change in the middle of the street in Thailand. And I'm like I still need shoes. And I looked down. And unlike Peyman, what size shoe were you and I literally by the guy's shoes off of them. I go into this nightclub and wearing these very awkward pants. Some, some guy's shoes, and I bring my clothes the clothes, I have my hand to the coach check within five minutes. I lose my ticket for the coach. I'm trying to leave. They won't give me my clothes back, and I walk home to tell you hours later, wearing some other shoes, ill-fitting pants and all my clothes in this club in Thailand, I think by closer still a nightclub somewhere in time. Fire nation. What a way to start an episode about how to massively increase your organic traffic through SEO. Yes. We are going to not just entertain you but draw. Value bombs up on your head. So as I said in the intro, who we talking about an overview of SEO, fundamentals of framework, that you can use the optimize Tommy's favourite tools and resources when it comes to the stuff, and so much more. But, you know, right the top here, I do want to mention that Tommy has put together an unbelievable webinar for you fire nation this completely free to attend, plus some other stuff. And if you want to register for it, you need to head over to click minded dot com slash fire. So, again, we're going to drop some value, though, this entire episode, but you're gonna want the more the visuals, the templates the awesomeness, so Tommy take just a couple of seconds. We're going to be coming back to it in more detail later. What is this all about what are people going to get when they head over to click minded dot com slash fire? Yes. So we're going to talk a little bit today about, you know, sort of how we think about search engine optimization here. But a.

Thailand Tommy Heyman Gill Peyman five minutes