35 Burst results for "s._e._o"
Short-Term SEO vs Long-Term SEO (Which One is Better)
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel today we're GonNa talk about short term Seo versus long-term Seo and which one is better. So a lot of people like going out there and be like I'm GONNA buy tunnel links or UNDIS- GONNA go blitz a ton of content. There's raise short-term SEO to acquire a ton of sites in just through on redirected or by expired domain names have links. Some of it is grace. is black vitz light. But in general if you're short term versus long term, you're thinking about, what could you do right now to get results right away seo inherently is a slow steady gained gang. Sloan. Said, he does win the race if you do attendance. Stop. Gould, isn't just Update the algorithm in you to the top, they slowly increase your rankings overtime, and for that reason, if you try to do anything that shortsighted in short term, it's usually not gonNa give you are Y in searching hurt you the only time Reich seen short-term really help is you're a big company already with authority already have a lot going on but you have some issues like on page Seo when you fix those things yes. You'll get a impacting the short run but I also look at those long-term tactics because it you don't do. GonNa hurt you in the long run as well. Yeah. So I think a lot of it's beyond just marketing is a mindset thing. 'cause I think early in my career, I was trying all the short-term things because I want results very quickly I wanted to prove myself and I would try all the things would try spun articles, I would use. What is called? There's other tools se new can all these weird tools like all of a sudden like have twenty new articles that there's like jumbled texts that has just like it felt wrong. So usually when it feels wrong, it is wrong. I tried all these other things link wheels just weird stuff where I would get traffic very quickly but the the site would be slot very fast by google at the traffic would disappear. And so when you think about from a business perspective, you look at Amazon, you know people are like Oh, my God, they don't drive any profits, not a real business and years and years and years analysts were like this is not a real business. It's going to go bust you at them. Now, billions and billions of dollars, all these other revenue streams, all these other business lines is because the reinvesting because he kept thinking about. The long term thinking about short term kind of quarterly results from the stock market you should apply that mindset how you do marketing because now you're not gonNA think about I'm trying to get results in the next month sixty days or so in the next ninety days, I'm trying to build for the next ten years the next twenty years and when you're able to do that, you think about, okay I'm not gonNA try to spin. Articles anymore, I'm going to be like Brian. Deane. I really long-form great content and have a lot of data and it's going to be the best fees out there. I'm going to promote the hell out of it and I'm just to treat my audience right I'm gonNA respond to them as from there under the bill even more than just the Seo audience that I have I'm GonNa live on channel because at that point you're building. A brand is an asset. It's hard to a brand on a shaky foundation where actually if you're trying to do things really quickly, you're not really going to have much of a foundation at all. We see that happen time and again just over and over. Just does not work out like you have to go long run SEO is a long-term gain anyone. He goes with the short-term game usually distance of losing money and what will find his eric and I were in the same boat where we start off, we'd be like this tool it can like Dr more clicks to your listing, and that'll indirect restart. We've seen rankings overtime while like. Shit doesn't work. It's not long term wasting all this time ever on short-term tactics. If you spent that time and energy on long run, you'd be much further along I think those of you that are listening right now that are trying in the midst of starting out the on you want to try to things we're not going to be able to stop you. You're I think you're going to try them no matter what and I. You've got to eat some dirt and then you're going to be like, okay, I. Get it. Sometimes, you just have to experience it for yourself. That's fine and those of you that are like, yeah, you know you've dotted your get what you're saying. Here's example of something new I. Don't know if you saw this but there's this new it's called GP three. Have you heard about it yet on? So it's basically it's ai that will take one sentence and it will make into full article for you. So check this out I'm gonNA share the link with you afterwards. But this one article I was reading this entire article about what GP three was and the entire articles written by the machine. I. Couldn't even tell, and so afterwards, it's like the implications for that are when it comes to like a reporting standpoint or when you talk. About scores or news things like that, you can easily pump a ton of content the difference now I'm excited about this but the difference now is this is a long term play 'cause. I actually can understand it and I actually got value from it versus the short term play before were a lot of these tools were just kind of switching words around or it was switching more around where sometimes incentives is that even make sense and. That's different right at that point of trying to get it it's a hustle. But when you think about talking about machine learning talk about Ai, that's a longer term play because you're actually still adding value while saving human beings time. So at that point, it becomes a different story. So it's also important to know understand nuance
Miami - Florida man charged with stealing from PPP funds
"Florida man is suspected today of stealing thousands of dollars from the U. S government program. Aim that helping small businesses impacted by the cove it 19 pandemic Evan Brown reports, The Paycheck protection program is supposed to be helping business owners continued to make payroll even if they were closed due to Corona virus. But now a 32 year old man from near Fort Lauderdale is charged with getting 60 grand in loans from the program just for himself. Prosecutor Seo Jeong. Do we falsified information on the application used stolen Social Security numbers. And had the money deposited in two accounts he controlled. They called him when he tried withdrawing cash at the bank. Louis was already awaiting trial for money laundering,
Trevor Lawrence sparks united #WeWantToPlay movement, players association goal as 2020 season hangs in balance
"Let me ask you. You've seen this trending some of the biggest players in college football. Justin Fields, Trevor Laurence. We want to play. We saw Trey Lance at NDS you their quarterback who's going to probably be a top 10 pick. He wants to play. What do you think about the players and certain programs coming out saying Let us play, But yet here we're gonna have the conference is probably cancel it. I'll start with the players. I have a ton of respect for Trevor Lawrence and Justin Fields in trail and to be honest for guys to speak out, because those guys probably more so than anyone. That plant on playing college football in 2020. They have the most to lose, right. I mean, I would say they're probably all top 10 picks. I haven't seen anything on Justin feels lately, but I know he's talented as they come. Trevor Laurence and obviously Trey Lance, but You look at those guys to speak out and use their platform for their fellow college athletes. I have a ton of respect for that, but at the same time I don't really agree with them because for two reasons, the 1st 1 being They obviously want to play the same way that I have friends that wanted to have their wedding this summer. I have you know people that want to go on trips and people that want to go visit their parents without fear of Dean, asymptomatic carrier and passing covert along to them, so people want to do a lot of things. That doesn't mean we should or that doesn't mean that we Are allowed to right now because during a global pandemic times are just different. Like I want to hop on a plane and go visit friends. But guess what? I cannot do that right now. At least I should not be doing that right now because it's in the best interest. Or of the general health of myself in the population and those around me, So we're making those sacrifices in college football is not immune to to those things, and at the same time if you're a college athlete I feel like if I was a charge of the College Football Players committee, not that they have one of those, but they had a union or something. I would have waited until the conference schedules said Hey, do you know what we are going to play football this year? And then I would use that as leverage to Seo so are being treated differently than normal students who are all at home doing virtual learning. I feel as if we should be compensated for this. And if they were gonna pay, they should be paid to play because they're essential employees now at this point, right? You have normal student at home taking classes on mine, but you're going to ask the players. To travel to pay rent to live on campus and then you know, go risk their health and their livelihood on the field. That's what in central employees, in fact is, so I don't know. I understand the competitive desire. I feel like I would probably have the same mentality. A 20 Thinking you can't touch me. I want to play college football is my senior year. But at the end of the day, I want to do a lot of things. But much smarter People tell me I shouldn't do those things.
The Most Important Facts About Your Website With Lowell Brilliante - burst 1
"All, right. Well, let's go ahead and get into our show then and I want to start with when we started talking about you coming out of the show, you suggested that we could talk about websites and Seo, for home based online business owners. Is, having a website important to someone just starting a business out of their house or literally out of their garage and why? Yes, absolutely. Regardless of what Your Business is having a websites incredibly important for legitimacy because pretty much the first. Thank someone's going to do is Google you and see your website and see what it looks like and it sort of represents you online. So it's important to. A nice looking website. Okay.
Buy now, save later: financing vaccine candidates
"Up dumb. Right. Now, more than one hundred, seventy vaccines for covid nineteen or being developed across the world. Of, those six are in final large scale clinical trials. While the races on policy policymakers are. With two questions how much to spend on vaccines that may or may not win and how to ensure the winner or winners are distributed fairly, you cannot be no world where some people are saved another. Anglesey conjure a whaler is the chair of the Global Alliance for vaccines and aviation or Gabby. It's an alliance that funds vaccines for poor countries the steps that need to be taken to ensure vaccines that distributed fairly Require. Collaboration and solidarity of the world governing has set up what's called Kovacs purchasing pool for several late stage vaccine candidates is that facility it has ninety two developing countries in it low and middle income countries, and it also has seventy seven rich countries that have expressed interest by bringing them all together we will have an affordable price of vaccines for all. We have risk sharing in the facility for all, and this will ensure that so many more people in the world who would not have had access will have access so to. Be Equitable I need to be fair but equitable fair division is just one problem I for needs to be enough given vaccine to divide up governments around the world have invested so far at least ten billion dollars on Covid nineteen vaccines they have made forward purchases of about four billion doses so far more companies have essentially already started making some vaccines even before they have been proven to work Slovakia chunk of his or healthcare correspondent the contracts governments have cut with Pharma companies are for about four billion dollars of various vaccines. Now that may look like a lot when my think it's enough to cover most of the world, but it's actually nowhere near enough. Why not to begin with of these vaccines may turn out to be ineffective when the clinical trials are all done. A typical vaccine at this stage has about the twenty percent chance of payer, and some of these vaccines also use novell technologies that haven't been used in any other approved vaccine before. So the risk of failure could be even higher. The biggest issue is that manufacturing capacity globally is limited and there would be shortages, the files and the ingredients that are used in vaccines once manufacturing begins on a large. So I'm experts think that the feasible amount of covid nineteen vaccine the will have by the end of next year is just about two billion dollars. In some vaccines actually are likely to require of course of dolls to work. So we're talking about nowhere near enough to cover even a minority, the world's population. So how much would be enough? How many those should countries be buying up at this stage? Just think that given the current mix of Seo game to the there is a ninety percent chance that there will be. Actually works. Now. One of I've seen is proven to be effective billions of dollars will, of course, need to be distributed very quickly, but it's impossible to know in advance which candidate will succeed. And setting up manufacturing lines takes time a new vaccine factory can take anywhere to three years to get up and running. So government should actually help pharmaceutical companies to produce vast quantities, a range of different vaccines, and ideally economists think Thaksin's numbering in the tens of billions of dollars long before regulatory provides transit but if everybody makes all of the at the same time, there will be. Some some losers right a lot will come to be wasted that way. Yes. Of course absolutely, and that's actually the hard part for politicians because this idea of deliberately overproducing something does not sit easily with politicians or voters indeed bud you have to think about the economic costs even boosting vaccine funding ten times to about the hundred billion or more, which is what many economists are advocating for. Pales in comparison with the seven trillion dollars which governments across the world have spent or pledge to preserve income and jobs that are being lost as a result of the pandemic. So in other words, if we just think of economic output alone a took make sense for the world to spend as much as two hundred, billion on bringing forward ineffective Covid nineteen vaccine. Just fun week to the way things are headed. It seems inevitable that there will be a shortage of supplies. How will they be distributed? Once a good candidate is found i. mean we we saw when the pandemic began this rush for personal protective equipment was not a pretty scene. Right experience was quite telling by the end of April. There were probably around eighty countries that had banned or restricted exports. Youth defend America especially things like medical masks, thermometers, disinfect thens. And even if we look at pandemics the during the swine flu pandemic and you thousand nine rich countries, basically corner the global supplies of the vaccine and they offer some of it to developing countries only after they had more than asked to cover their own citizens and by then if endemic was over. So, what we really seeing now as many commentators are calling vaccine nationalism rich countries are reserving most of the potential global supply of covid nineteen vaccines. And additions countries where these vaccines can be made have the manufacturing capacities are very likely to put their own people first. So what's being done to try to mitigate that global scramble. There are several mechanisms that have been put together for countries to join forces and agree to a more equitable distribution also may end. Make much faster. So the World Health Organization has grown up guidelines of how that might look quite and according to these guidelines. The first supplies of covid nineteen vaccines should call to healthcare workers and social. Care Workers First. Then, the next batch should go to the fifteen or twenty percent of people in each country who are most vulnerable, most likely to from covid nineteen if they're infected. And then laces that are at the highest risk of outbreaks will we prioritized now whether these guidelines will be followed is a different story. It's unclear how many countries will sign up may have expressed interest, but nothing has been signed so far. So all told, what's your prognosis at this stage? Do you think the world will produce enough quantities of candidate vaccines and that they will be distributed in a way? That's even a little bit fair. Just likely that there won't be not vaccine to go around in the first year. Whether it will be distributed equitably depends on where the winning vaccine is made. If the vaccine is part of the portfolio, which is controlled by the global coalition backed up by the World Health Organization than we will see supply being distributed marsh equitably on the other hand if the vaccine turns out to be made in a country that doesn't want to share, it supplies before covering its own citizens. And it's a big country. We won't expect most of the world be covered equitably for a time. Now the solution perhaps is just to spend. More money on the current candidate vaccines, the Waza rating late stage clinical trials. Set of manufacturing, start making them in large quantities that will ensure that there is more to go around with trevor. Vaccine turns out successful. Thanks very much for joining us. Thank you. Jason.
Debate over mail-in voting heats up
"Another issue that is rising to the surface. The debate over mail in voting and the president critical of states like Nevada but very supportive of states like Florida and Arizona, which, by the way have Republican governors versus a Democratic governor. That's right Now, Trump has tried to draw a distinction between male voting and absentee voting, and there actually is a difference, according to election efforts in a state like Nevada, they are actually sending a ballad to every voter. It's different in Ah, in a state like Florida or a lot of other states, Republican and Democrat run election administrations where they're not sending every voter of ballot, But they're sending every registered voter an application for a ballot. So an absentee ballot is considered something that you have to ask. For now. A lot of states are Doing this for the first time sending absentee ballot applications to everyone removing the need for an excuse for an absentee ballot right in my state, Virginia and a lot of others in the past, you've had to. Ah, Ah sign affidavit that says, I have to vote absentee because I won't. I won't be here. I'm disabled or there's some reason that I cannot vote in person. States, including Virginia are removing that requirement. Removing things like, you know, notarization and witnessing requirements. To make it easier for people to vote from home. But still shop stopping short of sending everybody has ballot, which some conservative voting experts say that just leaves all these ballots lying around that people may not have wanted and opens the door sees an opportunity for fraud toe happen, and there have been a couple of isolated cases of that. Nevertheless, in almost every way and certainly when it comes to ballot security, the experts said. There really isn't a difference between vote by mail and absentee voting and the distinction that the president's trying to drive mostly based on where his friends are right which states he thinks he thinks you're likely to vote for him in which are likely. To vote against him and again, in spite of his attempts to turn this into a red blue divide. You really do have states of both political leanings across the country dramatically ramping up people's ability to vote from home ability to vote remotely. Not all. There's still some some outliers, and and so that's what a lot of election officials Experts to worry that that there's a lot of room for bad things to happen on. And like everything else that Corona viruses sort of exposed. This is a system that already had a lot of problems right. If the pandemic hadn't happened, you could imagine that you and I would be sitting here talking about foreign election interference allegations of voter fraud. All of these issues surrounding our election infrastructure there were already very serious and then the pandemic comes along and simultaneously exacerbates those issues. But also forces forces action. So we've seen this wholesale transformation in a lot of places of the ways that people are going to vote in in ways that could potentially because ah lot of confusion and a lot of delays. Once the once election rolls around, and one followed to that point, and you write about it in your time magazine piece is the president essentially trying to sow the seeds of doubt regarding the outcome of this election in November. That is the concern of a lot of experts again of both political persuasions that you and this is a drumbeat that Trump has has been ah, keeping up since since before the 2016 election and Ah when he said, You know, I couldn't guarantee that he would accept the result and then, of course, and now, of course, Republicans accused Democrats being the ones who never accepted the result. The legitimacy of the 2016 An election, although, of course Hillary Clinton did concede the day after. But again we have the president over and over, saying this election is going to be rigged. This election is going to be improper. The very existence of people voting by mail, a system that existed in many faiths long before Donald Trump was a candidate for anything but just saying that the existence of that system automatically guarantees This election will be fraud fraudulent on and part of the reason that that's potentially so serious number one because you know, democracy relies upon a certain measure of trust that people Trust in the system. Trust in institutions believe that it's an accurate representation of the popular will, but number two because there's so many unique challenges to this election because there's going to be such an unusual value of people voting by mail. I probably will take a while to count all those votes and you could imagine a situation where you know the early vote count goes for one candidate. That is more votes come in. It's hard to change. That's been very easy for that candidate Seo will somebody's monkeying with the number. Somebody's doing something improper, creating doubt in the minds of their supporters, potentially making their supporters want to take to the streets because they feel that their votes are being taken away from them, And that's very dangerous when it's not warranted when it's when it's nearly No Jen DUP in one's perceived political interests that really endangers the bedrock of our democracy. And so there's a lot of concern that that that people have accurate information that people understand that the vote will take a while to count very well may not know the winner of the presidential or many other close elections on election night, and that's OK. That's not something going wrong. In fact, that's the system functioning as it is supposed to function. We should all just take a deep breath and pay for those votes to get
7 New Ways to Grow Your SEO Traffic
"To another episode of Marketing School I'm Eric Su. Hotel and today we're GonNa talk about seven new ways to grow your seo traffic. So I'll start first because they had a Webinar on new ways to do SEO. So the first way to grow your SEO traffic new way to grow your seo traffic would be to think about on surp- seo but does that mean exactly so Serb assertion that result page, and as you know Seo now is getting more difficult because the search result pages are so dynamic you have sometimes you might have apps you have knowledge box you might have featured snippets you might have site links there's a lot. Of changes happening. So what you gotTa do from your and we've talked about Faq Schema before in the past, we've talked about all these different tactics those all fall on the search engine result page. You GotTa think about how you can do on Seo part of what you can do using software or you can do it on your own, but you can use our software. If you want click flow, you can test your titles Meta description and that is basically one element of on as he'll. There's a lot more that goes into that but I just want to give you one piece. Number two is create new formats of content. So you don't have to just do text based content. You've already seen that Google ranks videos, but did you know Google also rains podcasts? So now crawling podcasts transcribing and indexing them and getting driving traffic to them as loss. So don't create text based content, considering creating all the different types of media formats that people really leveraging these days such as video audio off Cassie I should out there make she include keywords with whatever you're talking about your research on. What you'll find is some of that context also start ranking. For many listings are pushing up just classroom pushing up just video results. So it's a way to grab more search traffic bubbling people already. Number three kind of alluded to this a little earlier. But if you Google, Matthew Woodward Faq Schema. You'll find a way to get Faq. Schema. Set Up, and in some cases you click the rate actually might go higher. This is kind of continuing to follow the theme of on Surp- SEO number four by websites now for their back lanes buying for their brand and their existing traffic and there exists. You'll traffic merging into your site makes you deleted duplicate content merge than duplicate content together what it mean by duplicate is not word for word content. But if I have article on Seo someone else has an article on Seo and they both talk bout began as a test yo you don't have to pay design begins Guy Teissier you'd WanNa merge tackle only do that. What you'll find is Marshall Tropical to ring for Marquee Words All. Right. Number five. So even though we talk about it, I don't think a lot of people do this enough think about how you can build your own widget or how you could build your own software where those will basically because those to me, there are a little more defensible than making new book or a new Info Graphic, for example so An example, this Neil night I talked about this website when covert initially hid a lot of late in the United States a lot of layoffs started happening. So these layoff tracker started going up I was actually looking at one of the layoff trackers recently, sixteen hundred referring domains going that's a lot of lakes. So if you can build something, that's helpful. Genuinely helpful. The people that's very lincoln asset. This is evergreen SEO tactic but nobody has ever talked about talk about Lincoln assets, but don't talk too much about using a product to help with branding or product to build lakes. Another thing that you can end up doing is. Look at popular tools on the Internet that are Mir Space Adam to your website. You can find a lot like code canyons stuff like that will find his they tend to create a lot of brand queries more BRANCUSI's. You have the easier to rank on Google. So yes, eric talked about lingual acids but you can also get tools that create more brand queries will you'll find as you rankings for all Europeans go up even if you're not getting into links. All right number seven kind of similar. Building on the example I gave from number five where you build a where you lied with a product could be a widget as well. But let's use Neil Uber suggests as an example, he has a lot of data, a lot of click stream data. And basically, the great thing about that is that he can make really data loaded post that nobody else can do so I remember recently, I just read something from about how everything you know about click the rate has changed, but they were pulling proprietary data that they have. If you have your own product, you're able to glean zone insights and you can produce. Content that stands out on its own which you have liquid asset that's helping you produce more link cable assets with your content.
How to Run An Amazing Virtual Event
"Welcome to another episode of Marketing School I'm Eric. Su. Neil Patel and today we are going to talk about how to run an amazing virtual event. But maybe we'll get some context everyone I as to what are amazing virtual event was I. It's a growth accelerator virtual events we had. Let's give some people some color what we have. We had to mazing speakers we had great networking one networking with speed networking. Group networking and we had chat to connect everyone afterwards we did this over the course of four weeks. Each week is about three hours or so we've ended hot seats where we help people with their business and people were helping each other. You know we aren't able to do live right now. So we decided to do are virtually event and we wanted to see how he would do with that. So it's a new challenge for US Neil you want to add some more color to that before we talk about how to be amazing. Sure and I know some you it seemed like is virtual events really worth day she ended up doing it if you do it right it's definitely fun eric and I had a blast doing it not just as the host but we learned a law. We've got to interact with a lot of people and there's ways to set it up where almost like a real conference when you're interacting in person as well and if you do that ends of the really fun experience, a couple key. Things I think just to let everyone know we didn't get it perfect I. Still think we're improving this Neil nihar driving to do the best we can with these live or virtually the verse to we made a lot more mistakes than the third and fourth one really gotten. Yeah. Our Ratings at seven on the first one that it improved like an eight one up to a nine state at nine for the final one. But yeah, let's talk about it. So a couple of things that. We maybe we should talk about the mistakes we made. I think some of the key mistakes we made was not vetting detect platform enough meaning. So we use a new platform called hopping. That's H. O. P. I. N. before we moved back to zoom but that's where I can talk about that later. But what we've learned is that you can't just say these people speak these events and they're experiencing you have to test every single person which I think meal night we've always been on. The other side where it's like Oh God we have to go to ten minute test again, and then it's like you do it every single time but there's a reason for it because you don't want to be a weird in our first two speakers the very first two they had tech issues we had echos people could enjoin didn't know how to share their screen. So we just had a lot of issues and if we had tested with every single speaker, we would have had much experience. We would have much much smoother experience. The big thing that. I ended up learning from this is you don't just want to use this that makes it seem like glorified Webinar. That was the biggest mistake that I think we made and we got that in be back as well. If you do it through things like zoom and the way it was set up in Eric, you should probably talk a little bit more about this. 'cause you did more than I did on that and especially we were able to make it seem like event where you're not working learning from others almost like in Nevada versus something that was glorified Webinar that would be done over the computer. Yeah we got really good feedback from one of our members Ricardo. He was making it a key point to just say, Hey, look, we use hop in initially because the week before I spoke at virtually bend had nine hundred people or so it had some interesting features which we can talk about. But we ended up switching back to zoom meetings not zoom Webinar like right now we're on zoo but our and you can see we have a couple of days in here we can't see their faces we can't really interact. So instead what we did is we did a zoom meeting. We did it Brady bunch style so we can. See Everyone's face and the presenter would speak and then people would amuse themselves and then they would basically asked her questions and then it would be an interactive thing instead of someone reading the text and entering the human connection the bonding there is more of that granted were not in person but that what much further and the final thing I'll add to zoom is we ended up using breakout rooms, breakout rooms, put us into separate groups of five where we talk about Seo or different books or different prompts that allowed for even closer bonding. So we're glad that we switched back to zoom for those
Should You Outsource Your Paid Ad Marketing?
"Many. Small Business Owners after a few months of being in business already to investing in paid advertising, you're a new company new business a new brand, and you want to get your name out there. You want to start bringing in new customers and long-term marketing like content marketing Seo may take some time to start seeing some traffic. So many people are left with the question. Hey, should I start learning how to run my own facebook? ADS or instagram ads or Google search and cut out the middle man or woman and go ahead and start spending money on. It's a lot of people say, Hey, I'm spending money on the ads themselves I can put my whole budget into the ads themselves. Instead of you know having to pay somebody do it and a lot of cases it's not super inexpensive to hire somebody to run your paid ads many firms will take a percentage. Of your spend to save, for example, you spend two thousand dollars on ads this month, the want to charge you twenty to thirty percent of your spend. So we're talking about two to three hundred dollars may seeming significant the start. But as you start spending, you know five, ten, twenty, thousand dollars on as is not uncommon. It gets a little pricey. So I wanNA share with you a little bit about the experiences I've had in our. Businesses. is my own ads I've hire people do ads for us. I've kind of done something in between as well. I I want to say that when I started to run my own ads, I had to actually take a full course on how to run facebook ads I started with facebook This is even before instagram was out, I pay five hundred dollars for the course it took me about three weeks to finish the course. Even then it took me maybe about a good solid two months to start running high converting ads in the beginning you spend a little bit of money because you know what you're doing. You're still kind of. You're trying to find the audience all that kind of stuff you're a Newbie, but once I started to get it it was starting to convert and I was You know making good return on investment for the ants. The problem was is that in order for me to optimize dads to improve them to continue to come up new copy in new ads constantly, it was taking a lot of my time. I would say it would take about three to five hours a week. So from there I moved on to hiring somebody to take care of my advertising. This particular firm was taking a flat fee of two thousand dollars. Now, this was back in two thousand fifteen. So I would imagine prices being much higher now I actually no, because I've kind of shop Toronto a little bit and the going rate for. A flat fee is around three thousand and those are really rare by the way getting a flat fee contractor a flat fee agency to run your ads for flat feet and not kind of run based on your spent most agencies will charge you like I said a percentage of your spent twenty thirty percent of how much you spend on ads. I know that kind of sounds weird. Why would the spend? Have, anything to do with it because it's not like they're running more ads, they're just spending more on each of those ads, but that's just how it works in that market
How to Create Legendary Content When Youre Short on Time
"I'm Eric Su and I'm Neil Patel and today we are going to talk about how to create legendary content when you're short on time. So this is something I've been thinking about for a while if you're busy, let's say you're a busy founder you're just starting up right now everyone's talking about Oh, my God you know. We're talking got to create content. You have people like Gary Con content's but how do you have time for contents redoing all these different things? Right you have other operational things to worry about. So I can kind of go over my process first and then this is what I've been thinking about recently, and then we can kind of go back and forth so. For me recently, I just kind of had this epiphany man. There's some leverage that's built maybe I should take advantage of that leverage and then right more. So you see a lot of people for me I look at the people that follow on twitter. It's a lot of entrepreneurs. It's a lot of investors as well, and their twitter game is just really strong and I'm like men I haven't blog for awhile talk into neo about this. I've been blog for a while but when I wrote my first blog post in about three or four years last week I felt really energized by I. Miss that feeling but I don't always have time to do that. But what I can do capture my thoughts in a tweet so if you're short on time. Start with a tweet I, 'cause years writing these tweets and if you WANNA come back to later to write legendary content, the tweet is the foundational piece that is your little sprout content, and then you can decide where you want to take that piece. Later because I have a couple tweets that I saved up after this recording, the reason I have my hair done. The reason why I'm actually dressed up time is I feel so motivated because of those tweets and let go make some legendary content go on Youtube. So Neil, what are your thoughts? So I liked that I have a simple process to create good content and a short period of time and I've been using it for years. So, there's really two steps in the first is finding the idea i. just go to all my competitors websites and most of them have solar sharing buttons on there and comment counts and some have up votes in down votes and I looked to see what's hot in my space because that'll give me ideas. All right. Once you have idea you don't WanNa Copier Competition. But if you know topic like on Seo or link building as you can create your own version of it, that's better more thorough. That's on a different viewpoint than there right again, you don't WanNa copy them. You WanNa do something that's better and then I just get into writing and the way I write is very simple. Headline I tried to vote curiosity or use a how to or lists based title than outlined I. Write the introductory paragraph with a Hook, right state some questions in their Hook Gum, and then for example, if I'm writing an article on Yoga be like. What would it be cool to do yoga like a advance Yogi? You know of course, it would. Who really has a patient's practice yoga for ten years? Why can't I learned the moves and get them done right now? Well, you know what I figured out a way one hundred and one ways to advance yoga as a Newbie and keep in mind I don't do yoga. So I have no clue what a Yogi any of that is Linda yogis postal teaches yoga. So my context is probably off but that. Should give you idea of how I hope people than I outlined my body. I list the main subheadings of all the sections that I want to cover, and then I'll put a sentence or two underneath each one. Then all right to conclusion and the conclusions that summarizes everything and then I end the conclusion with question that encourages more comments and then I go back in I fill up the middle I'll reread it. But that stuff on where pressure put my content up on wordpress are uploaded to your cms have editor some review it make sure you had your pictures from your stock targeted decided schedule it and boom. You're good to go like that. Literally is my process sometimes on writing and unsure some things all Google for the answer and then all linked to it within my article I'm deciding my sources but that really is my process. Cool. That's great process. I think by the way just because you know we're talking about tech space content on this podcast it doesn't necessarily mean you have to do text based right when we talk about legendary content, it could be at it could be a facebook ad it could be a youtube video it could be a podcast, right but neil touch on something it is. If you guys have in Glengarry Glen Ross, you have to watch that. Ad Section where he talks a idea just go find that one but this silly? Tent Patel So. A idea right. A is awareness interest D is decision as action right? The Hook that Neil is talking about you want to get them immediately. Right you want to dress Oh, while that's awareness right there right and then you want to get them interested right. Then in some cases when you're any educational content, you might not try to get them to make a decision maybe you wanted to opt into a your e book or get onto your mailing lists and then they can you know given decision there maybe to take an action, right but. Point here is human beings are still the same. You gotTa Hook, them, somehow, keep them interested because people's attention is so all over the place right and then the framework that Neil gave you or the one. I gave you a little earlier on how to start creating legendary content. Everyone has different processes but I think the foundational piece again is thinking about, okay. How do I get their attention first and how do I bring them all the way taking
The Step by Step Checklist to Spying on Your Competitions Marketing
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to give you a step by step checklist to spying on your competitions marketing. So first and foremost kneel before we talk about it when it comes to spying on competitions marketing, why do you find it? Helpful I find it helpful because typically what works peer competition, it doesn't always work for you but in many cases, it will and you can see the direction that they're. going. So when you're competition's doing a lot of experiments and things like that, it'll give you ideas on what direction you should end up doing what you should end up trying. If you want to grow your business while and sometimes it doesn't need to be a direct competitor it could be an indirect competitor but let's say for example, I'm a direct competitor to click funnels, which is Russell Brunson Company. So I might just pull up facebook Ad Library, which is completely free and I'm going to take a look at the ads that he has going on. I'm going to look at how frequently he's throwing up new ads because facebook was show when ads are published I'm GonNa look at the ads that he frequently has running and I can just tell by looking at his facebook Adler he last time I checked it was six hundred thirty results. He just cranking out new creative all the time because he knows that he needs to stay interesting to. Stay top of mind you have to come up with new concepts and you have to constantly show up over and over you can't just show the same ad and let your ads. Basically, you can't drive ad fatigue right I like looking at this using that as an example when I like people's ads facebook. Ad Library. I use at beach take a look at Google, display ads and Youtube ads. Those are what I start with I when I want to look up people's advertising campaigns. Other thing that I recommend doing is checkout goat with Donald, what technology people are using, and you wanNA combine that with the way back machine. So if you're seeing that people are doing things like running ABC's tests using Bwi or optimizing crazy egg, what you WanNa do is you want to go to the way back machine to see all the variations that they're running in. See what they end up with annual you keep going back and back and back and seeing all the different variations. 'cause it will give you a direction of what consumers in your space prefer if you WANNA maximize your conversion rate. All right. The other one I like using is social blade social blade allows me to see the growth rates of different. Let's say youtube twitch channels. I can see twitter as well. We can also see the top channels for different categories. So from a social perspective, I, find social blade to be helpful. and. There's a lot of tools out there like eight sem rush uber suggests by sumo that will show you what people are producing on a contract basis social shares. What's going? Well, how many shares new. Back, link. But Will give data on both content marketing as well as SEO as well as paid advertising. Again, this will give you trends to see what's working overtime on what's fair competition. Yup, and then similar web is great too because it shows websites that you know referring websites that go to one to the site that you're looking at the also show you the breakdown of traffic in terms of different sources and I've talked about this in the past but I used to find that their traffic trends were accurate but the traffic numbers were not as accurate. That's actually incorrect now the. Traffic trends are accurate and then the traffic numbers. There are a lot more accurate than they were before. So I do find myself looking at that from time to Time Neil anything else on your side yet the last thing I have for my side is Google alerts put in your company competitor names and Google alerts. If the more than one word, you'd WANNA put him in quotes and get alert emails on that because it'll show you every time your competition releases something they're trying to make some noise. This will get inclination of where they're moving on what you needed to. Yup last one from my sight is crunch base. Especially, if you're in the tech world, you can just take a look, just follow your competitor and see what's going on what new announcements are happening. Crunch Base Hook up with a lot of different other news sources. You can see funding rounds. You can see if they hired a specific executive, you can see what direction they're going in. From a marketing perspective, but also from a business perspective as well. So
Is Affiliate Marketing Dead
"Welcome to another episode of marketing. School I'm Eric, Su and I'm Neil. Patel and today we're GONNA talk about if affiliate marketing. Is that right, so let's talk about what affiliate marketing is I, so let's say I want. Promote Neal's Uber suggests okay. He sells it for twenty five dollars a month. Or whatever it is, I'm just making numbers up right now, so let's say twenty five dollars a month. He might say Eric for every customer that you get from me. I Will Give Me Twenty Percent Commission, which is five dollars a month great. I'll do it. I'll push to my blog my audience. Let's say Seo focused audience. It might be a good fit for them, and if I recommend it to them I'll. I'll collect a commission, and the beauty of this is as continues to stack up and I. Have this quote Unquote Free Traffic, I will continue to bring in revenue he gets new customers were both satisfied, because the terms of the are acceptable to both of us, the thing is affiliate. Marketing has a bad rap because people will do really dirty black hat things to do whatever it takes to make a buck. Buck right, so a lot of people may think marking is like Oh. You know markets dirty might take on. It and I'm sure. Neal's TEGAS actually I want to speak for Neil. TAKE ON AS AFFILIATE MARKETING NOT GONNA die. You know why Amazon is affiliate marketing. A lot of people are doing deals around the world is just affiliate. Marketing is a term itself is bad, but it's not going anywhere affiliate marketing. Marketing as Eric mentioned, a lot of people say bad, because there's these affiliates who will go out there and create force continuity offers being like by the skin-care. anti-wrinkle cream is free trial, and then they just keep sending to every single month. Even if you want to cancel, and you don't want, and they don't tell you, that's why affiliate marketing has a bad rap, but it's amazing way to grow a business. There are so many players out there in the space that can push your product pusher service. Drive you sales. I was talking with the founder of get response years and years ago. He was telling me how they get a thousand sign up today purely from affiliates. That's a lot. When you look at Russell Brunson from click funnels is a really good example, so there bootstrap. They'll give you I. Think About Forty Percent Commission on each new customer that's driven which a lot. Most companies won't do that, but it just goes to show 'cause he comes from an affiliate marketing background where he plays a lot of different products. If you incentivize people the right way, they're going to go under the fittings out for you and a good chunk of your business can come from a again. You have to look at Amazon when you're selling on Amazon I. Think what are they take? They take a look at fifteen percent commission. That's affiliate marketing finance. If you have scale, yeah and that. Was On the poster child for affiliate marketing done right and at scale. During covert at during the early days of Covid is Amazon. Was email letter to their affiliates? Scrutiny affiliates yeah and. We're going to pay you either. We're GONNA stop paying your pay you less. It was one or the other is naturally getting some new cells I think affiliate marketing is greater especially if you're starting out. If you have some type of distribution, you have some type of audience and you are on the fence on whether you want sell a product or not. Let's say you're on the fence on, if you. You want to sell a course. You can go to click. Bank and look at what courses do well. That are tied to your niche, and you can push out course. If it does well, you can contemplate doing your own without having to do a lot of work upfront. Similarly, you can go find other products. You considered for marketing affiliate products. There's a lot of lists out there and you can. Can find whatever using your audience interested, and then you can serve them better yet. You serve your audience I. Ask them what they need. Then serve that up. If it does really well, and you think you can actually build something, or maybe you can go buy something for cheap you go do it, and you can collect even higher march of that all
How Vivian Kaye Turned Her Hair Care Needs into a Multi-Million Dollar Biz
"K. is a fourteen year veteran entrepreneur who has bootstrapped to companies from the ground up for the last seven years. She has strictly focused on the e-commerce world where she built kinky curly Yacky, which offers textured hair extensions for black women to over one million in annual revenue Vivian has been featured on shop. Expert Academy Series Ted Conferences the way we worked and has been featured and digital publications such as Black Enterprise Magazine and refinery twenty nine Vivian, welcomed being boss. Thank you for having made such a pleasure to be here. Vivian! We've gotten to know you a little bit over the past couple of days. You've popped in on some of our sessions. You've been offering us so much guidance and. Radiance and your smarts and all of the things. So now I'm dying to hear your story like, can you, can we? Let's rewind a little bit and we're GonNa. Get into all of the wisdom that you have to share, but I want to know more about your entrepreneurial journey, so tell us like. Where did it begin? How did you get to where you are now being on Ted and refinery twenty nine this morning i saw on your instagram. You're on somebody's vision board like talk about goals. How did you get there? Honestly I really don't know. Because, it's not like being an entrepreneur was a big thing right, so you know back when I was growing up? Being an entrepreneur was for people who didn't have jobs. And so I kept you know I was always in jobs where the one person department one Person Marketing Department and then you know I was at a job one day and decided to start side hustling. So I started out my first business as a side hustle and then while I was running that side. Hustle I got fired for sorry I got laid off. That's the momentum. Laid off from that job, and then at that point I said. You know what let me just let me just go for it. Just go for it and do whatever I need to do. 'cause I'm young I'm free and I can. I can do whatever I want. And while I was running that business I started running, and then I had started a side hustle with kinky curly Yacky, so it was like I had businesses running at the same time so it wasn't something that I set out to do, but with both businesses I set out to solve my problem. And at the time I didn't realize that that was the best way to start a business. But that's what it was I. set out to start to solve my own problem or to solve a pain point that I saw people were having so so that's how my entrepreneurial journey began. What was the first sight hustle? The first sight has a wedding decorator. So all I would do is go in and decorate people's wedding so instead of being on a an event planner doing you know doing all those little things I focused on one thing and what it was I decided so there's a whole story behind that so I'm one of four girls and I'm the second the number two. So my older one was getting there. My older sister was getting married and she hired a decorator who who sent you decorate the wedding for? Say a thousand dollars right, so she paid her deposit. Everything was good, but two weeks before the wedding she came back and said I need another thousand dollars, but didn't have a reason why. Right so I thought well. Of course, she couldn't have paid for A. She couldn't afford to pay her, so she ended up having to hire different decorator that decorated did a crack tastic job. And so I'm like. Why is it so difficult? Why can't decorators just say that they're going to do X. Y.? And this is what it costs and Bass what they do and keep it simple, so then I thought well. I'm just GONNA I was been into decor and HGTV when TLC used to beat more home decor than reality so I would So I started I decided I wanted to be a wedding decorator I. wanted to create weddings that were simple, but fabulous so I would ask. My bride's like okay, so do you remember the last wedding that you went to? And they would say yes, will do you remember the centerpieces or the decor? Remember. It was pretty I'm like that's what we're going to do. So instead of spending mortgage down payments on decor. Why not create something that is memorable, but affordable and people just remember it was pretty, and that's it so that's what I set out to do. And it was a it was a great success, and this was a business that I started with no prior knowledge like I just figured it out as I was going along. And so I can tell that you're a branding lover at heart because you're like, forget pretty. I want memorable and I think this is going to be a thread that we we've through all of your stories, but before we get to connecting those thoughts. I went to hear more about kinky curly Yucky, so what was? What was the problem that that was solving? And how did well I I'm the worse doing I always do this. I always asked two questions in a row. So question one is more about kinky curly yacky. What problem did that solve? And then I'm really curious to hear a little bit more about how I do think that whenever we have side hustles and day jobs and we're trying on a bunch of different things they all start to. Tie together in some ways like we're always learning lessons from one thing to the next. I'm also really curious to hear. What lessons did you learn from wedding decorating that you're able to take to kinky curly yacky. That's a great question. Okay, so the first question was How can you KEROUAC even started? About problem so the problem was I as I was a wedding decker, and so I'm I. I actually live in Toronto, so it's one of the most Toronto Canada, and it's one of the most diverse cities in the world so I was doing everyone's wedding from you know the Muslims to South Asian to Indian to everyone, everyone's wedding so This is going to be a bit explain if anyone really wants to know the real detailed answer. I could always do that at a later point, but. For Black Women. We have to present. We have to show up in the world in a certain way, which is quote unquote presentable so most a Lotta Times wearing our hair, as it is naturally with kinky curly with kinky hair It's not professional. Why don't go professional? So I wanted something that looks like my hair. But would protect my hair because our hair is not suited to this north. American environment, it's it there's not moisture. It dries out really quickly but anyways I wanted something that looked like my hair and know what asked me where I bought it because I didn't want that whole. Nikki manashe thirty two inches of blonde wig down to my I wanted something that looked presentable. So I searched and searched and searched for something that looks like my hair, and then when I found it I weren't to a meet up. To just like a general networking event, and another black woman came to me and said WHO's your hairdresser? And what is your regimen for keeping your hair like that? And I said girl. This is a wave. And she was like I would buy. And this was in this was in two thousand eleven, so I thought well if she would buy it. And I bought it. There's gotta be at least a dozen. Other women would buy it to now. When I was looking to solve my problem, I saw I saw the gap in the market I. Thought There are no companies just selling kinky hair, but I was already running the successful decor business. I was buying my coach bags. I was going on vacation. I was happy with that, and then I decided then I thought well. You know you know. Weddings have a down sees. It feels like you know what I can't like. Itching the back of my brain, so then I said to myself you know what in the down season of of of Vivian the core I'm going to launch his company and I literally made up the name while I was in the shower like I was like Yankee curly. Jackie, O okay and I bought a domain name, and I launched it in December two thousand twelve, and it immediately took off. Okay so I actually do want to hear the details about the actual hair. You don't mind no worries because okay, so I remember talking to emily in the early days of ALMANAC supply company, which is her business and she was trying to find very specific candle containers to pour her candles into, and we talked about some deep googling like how you just have to search like. Get real good at searching. So how did you well? I guess two questions? Are It was a we've, but it looks natural so I think this goes back to that almost that brandon conversation of like it doesn't have to look quote Unquote Professional. Let's make it memorable like let's just make it bigger. Bigger let's make it more of a statement. which I think is so cool so I guess I have two questions here one. How did you find the natural hair? If there is a gap in the market? How did he find a? We've that had the natural texture and then in that might be getting too much of your secret sauce like you might not have to answer that one, but like how do you? How do you find the materials and then guess my next question is? How did you start to then scale and expound upon that not having any experience in that industry so how? Sold! The key was that I was trying to solve my own problem so What I was doing is I. Would I was doing that deep googling I was in facebook groups I was on hair care black hair care forums. Just you know just. Talking with other people and people of course at that time, a lot of people were sharing okay well. I bought this here I. Bought that there, and so that I would of course make note that, because again at the time I was not looking to start another business I was just looking to solve my own problems, so I wrote. You know I would contact every. Every single factor, every single manufacturer, every single website that said they would do kinky hair, and the once I found the one I was like. Wow, this, actually a pretty decent I would ask them to tweak it a little bit. Just a suit, my needs and they did it and I was like okay and I thought well after the girl confirmed my idea. I decided okay well. Let me see the state. Factory can still do it and I would order the same product under different names and asking to do different things to it, and they would do. So I thought okay. Okay. I'm onto something here. And so that's how that's how I was able to. I guess perfect the product because again. I I like to get high on my own supply, so that's the beauty of the businesses that I M my customer. I know what I'm looking for I know what problems I'm looking to solve I. Know What my pain points would be. And what other black women's pain points would be, and the only person who's able to address that is me. So of course I use that to my advantage You know to tell my brand's story but at the time again I listen, I'm an immigrant. I'm a college dropout and now a single mother. So I had no clue. About all these storytelling and branding mark I had no clue I just thought it was just doing what kind what came naturally to me. So so how I scaled that business well, I think one of the mistakes that a lot of people are making in starting businesses that they don't have an audience for the product that they have and so then what I had done again I inadvertently created an audience by by being on those facebook facebook. Forums a facebook groups that had black hair care forums because I was shining. Just being Vivian online people remembered me. So bad, and the funny thing was what I, when I when the business launched, no one knew it was me I didn't. I wasn't. My face wasn't the base of the brand it was just like here's some products. You guys will love Ed Oh. My Gosh and people bought it, but what happened was. I was facebook group and someone I didn't do. The WHO is on the back end of my website do that. Who has privacy on the back end of my product? Someone in one of the facebook groups created a fake place book profile and posted all my information in those facebook groups. Saying this is the person who owns that brand. So what she meant. To to like to help me to make me fail actually was what turned my like. What is what actually skyrocketed my business? Because once people found out that I was the person behind that brand, they were like well. Shoot I'm going to almost support her because she's this. She's that I remember she's Great. She's awesome, and that's what took off so I realized then that. My brand, my person like why. Is What is going to help me succeed in business. Amen I. Resonate so much with what you're saying and. I have branding agency as well and really focus on personal branding and I i. feel like one a lot of people always tell you you need to identify your customer and what they need, but I always think it really does start with you if you can start with what you need you like, you can trust that. We're not all that different and that if you can just get specific about yourself, you're going to be getting specific about your dream customer. Customer so we are so aligned there and then the fact that I mean it was an unfortunate, and you know really inappropriate way to learn the power of personal branding, but you did learn the power of personal branding, so that is incredibly exciting and I. WE'RE GONNA dig into more about like how you leverage that and who you are, and what you do, and how you bring it into your business and draw boundaries and all of the things but. We do have an attendee question that I. Want to slide in here if we may. I'm in this question is from. Death and I think especially for creatives. Who is you know most of our crowd here then we add like to hear your. Hear your thoughts on this, so here's your question. so Vivienne said she had the hair problem herself and chose to solve it, but what kept her on that path instead of ending up as an all purpose, beauty, Guru or similar. To be honest. Hair is not my jam. So really what I? How I think of it is just the ends to a means way or means to an end it's the means to an end, so my real goal is to give black women confidence to show up as they are in the world. So hair just so happens to be the the means to that end. So how I just stick to hair you know I'm pretty. I'm pretty good at focusing on the one thing like it's what I've learned is You know niche of and that's my I will preach about I say niche, but its niche. You know it's either. We can use them interchangeably potato potato. Okay, so with me I. Find that if You speak to a very specific group of people, and you sell them a very specific product. They will be your most loyal fans. They are cheaper to market to they. Are you know more about them? Especially when you already are them so for me that makes it very easy to stick to that one thing because I know that very well and I can speak to it now. Let's just by started venturing into. Say. Make up girl I'll even know how to put on eye shadow right so it wouldn't. It wouldn't. I wouldn't have authentic voice I can't lend that often into city to that product, but what I do know is hair. I'm not a hairdresser. I'm not a hair stylist. Because I had a passion for solving my own problem so that I could show up as quote. Unquote professional in the world. I can solve the I know what looks professional for me. You know I learned you don't like it. That's your problem. Not Mine Right, so we as a black women. What started in two thousand? I want to say. In Two thousand eleven two thousand twelve. Is that Youtube? We started all jumping on youtube and teaching each other how to care for our hair. We stopped putting before. We're used to put chemicals in our hair in order to straighten it to look to fit that European standard of beauty. But then we were like you know what I'm tired of that crap. We're tired of that. We don't want that if that's not Howard. The hair grows out of our heads. You're either going to accept this as we are or not right so so the goal of. Of making black women confident in how they show up in the world is really what keeps me focused on here. There's other people and I and I realized. I'm really good at that, so if I just if you just focus on the one thing that one goal your why. Then you're. You'RE NOT GONNA get distracted by all the Shiny Mirror. The the shiny objects that are floating around, because yeah I could make some easy money doing makeup, but I'm not passionate about that I. don't that doesn't that's not my jam? I love the what you did was instead of doing. The sheds are what people may have expected you to stuck with thing I think oftentimes people in this crowd see either see someone who have sort of diverged from that path, or so. They're thinking okay I. Should I should diversify as well or they sort of get these little inklings of like going to different. Different things I love that what you've done is just focused. You focused on doing the one being amazingly well exactly, and that's and that's the one, if I had to give one piece of advice to anyone is do that one thing and do it really well before you move onto anything else because you know doing that. One thing really really really really really really. Really really really advising that really do that. One thing really well. Guess what you can do anything you can apply that same, so that's what I learned in billions, the core I learned that if I kept it simple and I just focused on providing my brides with this one product and do it really well, it would speak for itself, so I took that same. Simple yet fabulous and I applied it to. Kinky Curly Aki. So people like what can I all? I'm explained the Kinky curly Yacky. What is that, so? It's Kinky kinky hair, and it's curly for curly hair, and then there's Yacky. So? Yuck, so yacky actually is short for Yak, or against the long overreact so back in the day when they wanted to mimic black women's hair straightened. They use hair from Jack the animal. So the industry just put an eye on the end and call the Yacky, so you would know what Jackie was. If you were a black woman, so any block won't be like. Oh! You got that Yacky in and so it's a sort of tongue in cheek, so you would have to be part of that target demographic in order to understand the name of the the name of the brand clear I love that. You're very specific about your dream. Customer to effect. Because I was her I get hot on my own supply. So at some point, did you end up closing the decorating business I did? I closed it I. Shut it down back in two thousand fifteen, and the only reason why I did is because I got practice. More. Yeah so I launched kinky curly. Aki in the summer of two thousand twelve by July of two thousand, thirteen. I was in the business was doing really well at that point? It was I was just doing just under four hundred thousand dollars in sales. and I found out in July I was pregnant. Anti ago. And so you know with my? With wedding core I had brides booked a year out. Right so so I was still doing those weddings, still going to the still going to meetings breastfeeding doing weddings that type of thing. And then I started I wasn't really paying attention to what can carry Aki was doing I didn't know all these numbers until later on because I was doing it just because I just loved it and I was learning about H. Tim Allen Marketing in Seo and I just I just threw myself into it, but wasn't paying attention to the numbers. I just knew it was doing well. But then when I found out, I was pregnant. I was like okay. Okay, the being you got to the chill, you gotta chill. You can't be can't be doing everything and then in two thousand, fourteen march, two, thousand, fourteen I, gave birth to my son and he's been wonderful ever since he's six now. and then I saw what can curly accu was doing I thought. Ma'am really half assing it. What happens if I put my full ass into this? And once I did again. It took off, so so yeah, okay so. I I know that whenever entrepreneurs are listening to this or site hustlers listening to this. They're like wait a second. She accidentally created a half a million dollar business and wasn't even paying attention. So how does that happen? Did was that like word of mouth or referral? Launches You have specific marketing plans. What did that look like for? You had none of that I had was what people knew me from in the facebook groups, and and because I was also also go. Gee of the niche, their niche of just selling kinky hair did not exist before I. Start before I created my company. So because I saw a gap in the market I'm A. I pioneered that so any other company that you now see selling kinky hair is because of me. And so then because I was first to market with that bat just. Exploded because that's women were looking for. I was solving their problem and on top of that I looked like them. Right so it's like they were like girl. You know, 'cause. One of the things would be like girl I was tired of the whole African in the front, an Indian in the back. If you're a black woman, you know what that means, so what that means is we're all from. Black women are from the African for so we had these tight kinky air, and then we are putting on these silk weaves. I didn't blend with our hair. So I was tired of the whole African in the front and Indian in the back, and that resonated with people, so it just and I didn't do I didn't i. Here's another thing I just literally launched with one product. I locked to one product and I only had three lancs. I only had three lengths. I remember at the time, and someone would buy one I would take that money in going by two. And that's how I built. My business I didn't I. Bootstrap I started from zero. I took no outside capital I didn't have any debt I literally started from the bottom. And was it easy. No, no, it wasn't. Is that possible ABSA freaking move? All right well, we're going to take a little break here because we've got to tell you about working smarter and not harder and. The tools that you have that you can be confident. Creative business owner fresh books cloud accounting is one of those tools that can help whether you are aside hustler or working for yourself fulltime. You'll learn quickly that as a creative entrepreneur. The work that you do isn't always creative. Fresh books cloud accounting is here to help you save time with your accounting, so you can focus on the work you love to do I personally use and love fresh books cloud accounting. It's easy intuitive. It's visual, but also incredibly robust, and it helps to keep me organized fresh. Fresh Books Cloud Accounting has automated systems that will help you. Track your expenses and invoice your client, so you can get paid faster without the headache. Chasing down payment fresh books is the number one cloud accounting software designed to make billing painless for small businesses, freelancers, and their teams today over ten million small businesses use fresh books to effortlessly send professional looking invoices, Organiz expenses and track their billable time. Try fresh books cloud accounting by going to fresh books. Dot Com slash being boss and enter being boss in the. How did you hear about US section? Nice Job Kathleen and we're back. So I, WanNa talk a little bit about authenticity because you. I feel like that's the core of who you are is being who you are even whenever it's not. By design, you know it just kind of showed up that way. You are your own client and I think that's one of the greatest ways to be authentic when it comes to creating what you do. So. Let's let's talk a little bit about that. Why do you think that autheniticity and being true to yourself and using your own personality is important for anyone who is building a business or a brand? Because people don't necessarily. I think one of the biggest things people need to keep in mind as people aren't necessarily buying the product. As you can see, it's not like I'm the first person to ever sell Kinky, textured hair extensions and back. There were tons of companies that had it, but what they did. is they buried it underneath the silkier texture, so not the first. To Sell Kinky textured hair extensions. But what people don't realize that people aren't necessarily buying the product. They're buying the person or they're buying the emotions. They're buying lifestyles behind the product. So brand is where you can tell that story so branding will help you. To, help you, stand out in the crowd. It will help people remember and especially when you have a story that resonates with someone one. That's what they're buying into. They could care I. Mean Yeah, you could, you could be selling something. That's more expensive and more has a tools unless this unless that, but what they're buying is the person or the idea or the emotions behind. It so I that's what I realized very quickly is especially in the wedding decor. Businesspeople clouds giving. You made me you made it. It feel so simple. You made me feel so comfortable, and you made this process so easy for me and I realized. It doesn't go learn how to do all the fancy. You know all the fancy. Do Decor all I want but that's not what they care about. They care that I made them feel good about the money that they were spending made their wedding. Feel pretty like I made them feel that way. So that's that's really what you should focus on. I love that you said that you're not the first person to sell kinky natural hair extensions, but that it's been buried, and so you took a product unique in on it, and then you highlighted it, and it's beautiful, and you're owning it and you're helping. Other women own it I'm curious, little bit with some of the activism around. Natural Hair California has banned hair discrimination. It's something that I was so excited to see and when it continue to see, are there any levels of like activism or do you think even products like yours have helped? Create that kind of. Activism you know? Do you think that it's like no? This is who we are and this is just as professional as any other hair well I. Think the problem was that we were letting you know black women in general were we were leading the world? Tell us what was beautiful. And you know Youtube and you know the the beauty of the Internet was us being able to see each other people outside of our own communities, and how they look. How many rock their hair and all that jazz so I think really it. It just helped people just be who they wanted just to be who they are like just to be their authentic selves and truth be told, and it does just women in general, because even society tells us. Women were supposed to look like like I'm pretty sure after this quarantine thing has done. There's going to be a lot of people who were blonde. That aren't blonde anymore, right? But you know with black women where we're especially, you know we. Don't want to say Alison to say hated on because of how we look, and so then this i. feel just the way to just listen world we have to teach. We have to teach the world. This is how we are. If they don't like it. That is their problem. Because this is how my hey, this is how the hair grows out of my head naturally. It's curly it goes. It goes to the heavens because that makes me closer to God in the Sun. Right, as so if that's not something you think is professional, I think you really need to reexamine what your idea professional is. Karen sorry. Goes show that Chad. Presentation matters absent. That is what the Internet gave us. It gave us access to each other and to To all kinds of beauty and bodies and ways of being right, and it allowed us to see ourselves and others, and we can't help it, but need permission you know, and that permission sometimes simply in representation I have so many role models where I'm like. Oh, I didn't know I could do that until I saw them do it. And you're providing tools for that awareness as well which I think is like that's an important part of this, too. It's not only having access to the vision of its having access to the tools to, and that's even what you've done. Okay Vivian, you're you just radiate confidence? We all see. We all feel it over these past couple of days, do you? Some of our listeners are indeed here today WanNa know. Do you ever doubt yourself like? Do you ever have what we call being bossed? Friday? Feelings I mean especially going into industries that you didn't have experienced in. Full frequently. Battle with imposture syndrome Prodi feelings all the time. But then. I. Think to myself you know what. If. I don't do what I'm. Put on this earth to do then nobody will. Nobody will be able to do it either, because people who who look like me or even in the same situation as me so I. Guess I'm a single mom. I've been through depression. I've been I've been through all the things that tried me and I came out gold. So if I don't tell that story, I don't tell people how it's done. Then everyone's just this is GonNa be one hell of a boring world so if I. Let that Imposter Syndrome. Eat Me! Eat Away at me. Then that's not that's not fair. It's not fair to anyone. Right, so I shine so that everyone else can shine to. Raise that's like. Your purpose higher than your emotions absolutely. Thinks the. Catholics. Say she's like yes. I, know what with his quarantine? My bow talks has worn off so you can see my reaction. That's right. My eyebrows moving now. I love it. Up Cackling. Right I'd like to bring this to. The branding things, which you've talked a little bit about and the conference, but not everyone has been a part of the conference like listening to this we have. So many more people who have been who have been here with for the past couple of days, so I wanna to talk about this personal branding piece. And if you have any top tips for anyone who's looking to infuse more of their personality into their brand, how can just any old person in by any old person I mean? Everyone is a snowflake How can anyone shine in their business and use themselves as a tool for growth? Or what I want to remind people is you don't need to be me. So you, you know there's. If you think about people like if you think it will jams, right? There's different Jams Jentzsch. Ruby shied differently than a diamond emeralds than that, so you need to be exactly that so be yourself because the minute you start being someone who you're not. It's going to feel like work. It's going to feel You're going to hate it. People will see right through it. So you really don't have any choice, but to be yourself and so sometimes that means you being quirky, or it means you know. Maybe you do more blogging than you do video or whatever the case may be. You just need to show up as yourself. In whatever platform however way you want to do it and the people who it will resonate with. We'll find you. They will find you, so don't be. Please don't be anybody else you don't. That's not what you were. Put on this earth to be to be someone else I just doing yourself a huge disservice by not being yourself. How windy you feel the most yourself Vivian. Like sometimes it's hard to know like what what is me. What should I be sharing? Where do I draw these lines? You know what you know you know where the lines are to be drawn right? You know you know liking. We women. That's one thing I find with specially with women, and there's a lot of things on finding, but anyhow with women we need to trust. Our guts were always second guessing ourselves. We're always doing all these things, but you just need to trust yourself because you know what you know where that line is. You know what you should be sharing what you shouldn't be sharing. Someone there's comanding that unlike very existential questions, which is basically sums it up I'm like, but but even are we but a bundle of sell. What is time? What is personality? What is money. So sorry asked me asking the question again, so I can play it all night, so the question is windy. You feel most yourself like. How do you know what is authentically? You because I think all of us. WanNa show up as we are and who we are. But we can start to second. Guess Ourselves, so you were saying like we. As women need to listen to our guts like we know, it's in our guts. But how do you tune into that like I know like? Let's just say. I remember doing a couple of years ago, I did. I was I was asked to speak at a hair like a beauty hair brand thing and I didn't like it. 'cause hair was not my passionate kid. I could give to kicks about hair, but put me on. Put me in a forum or an opportunity like this. This is where I shine. So I know. You know you know like you know like you know. I'd so, that's the only. Way Can I can explain. We know you know you know. My in I think even what you're explaining is that you know by trying things, and then like listening to yourself right, so you did the hair thing or you went and spoke at the hair thing and you're like this feels gross like, but you wouldn't have known that if you hadn't tried it. I ache, factly eggs, and that's the key to life to. You gotta try. You gotTA. Try GotTA. Try GotTA. Try 'cause. That's the only way you're gonNA. Find out what you. You like and don't like you can apply that to life like you don't know you like Kale until you try it. You don't know you guys that do this until you try it. You have to go through and try a bunch of different things, and then and you know one of the things I started to realize because I'm I'm forty two, so at forty I was like you know what I'm done trying to live in this Fox like I'm done, it's over. I'm Vivian means lively one so Vivian you just need to go about living your best life because. You know all before I was forty at kept trying to be. Everyone kept trying to put me in this box. You know be a box. Go in the box. You know what I. I discovered that I was a parallelogram. Graham is is a sideways buckler rectangle that has. The Google it okay. I was a parallelogram and I was tired of being put into the box, and so once I turned forty. I just flip the bird to everything and said you know what again if you do not like it, I do not care. That is not my problem. You can go kick rocks with an open Tokyo.
Yannick Noah Interview
"We've had a week off and. Has Gone to get his haircuts. Catherine's been hanging out with Magnus. The dog I've been stressing about my football team west from job in as they try to throw promotion away. That may or may not mean something to you, and we will be back with tennis podcasts over the coming weeks and months altogether chat in as we normally do, but today we have a very very special interview with the French Open champion of nineteen eighty-three, the world's number three as his highest ranking, but that really doesn't tell the story of Yannick who is unquestionably the coolest man I have ever met Davis Cup winning captain. Three Times Fed Cup winning captain as well and had a hugely successful music career. Once his tennis stays had come to an end I had the chance to meet him just over twenty years ago when he joined the champions tour. Tour retired players who just traveled to will played matches against one another him and John McEnroe and beyond bog, and all these greats of the game, and just got to know him a little bit at that time. He was always suggest to me. I haven't seen him for about ten years, but I managed to get in contact with him through a couple of other people when we were researching and trying to set up interviews full at tennis, relived series, particularly the French Open, so that we could tell that story, and you'll have heard an excerpt perhaps of this interview when we covered his run to that nineteen, eighty three French Open title, but the entire interview. It's just joy, and it will improve your mood, and if you do enjoy the into you tell your friends family, let your social media, and what's that group's now about it because it will just leave them happier than when they started listening to. It has Yannick Noah. I'd like to go right back to the beginning of your of your career, and even before your career and the reason for your career and. I believe a meeting with Arthur Ashe. Yep Absolutely. Our used to leave the group in Cameroon, Africa and We were I was playing detail club tennis was. Not, very, big in Cameroon in the whole country, back nine court, so to play tennis was very privilege radio privilege so. so we used to go to the club at night, but at that time my parents couldn't afford a racket in one day. When I heard that? Some Americans were coming to the club saw. Americans you know so. So Marty Riessen Charlie Pasarell, Tom, ochre, and Arthur Ashe where doing tour in Africa. And they happen to play one day my club. During the clinic they decide. They played with the kids. And I played with Sir and Liked what he saw. I was slim press. You know he was my heroes. At the end of the clinic gave me a racket is racket. Head competition that worth like. Probably Probably what my parents would making every month. and it was you know it was like a dream for me to meeting. Dr Racket Sonya poster. Saying To Yannick I hope I'll see one that. So that was very funny. But the next thing that happened is after this story went to the French Open and he talked to shut. It was the president of the Federation. I told him that he was a little kid was playing. Or was in French. Speaking. Country and And I I. The scholarship came to friends because of author I played in niece for few years. And? The first time I played in Wimbledon That was nine years after we met was in Wimbledon because as for wild card. That was accepted and we play doubles on center court. So that was a beautiful story, so yes, the so mean Africa. And he was a big part of my story. Because and after that you know. For some reason, he was always like you know. Not Too far helping me when I was younger growing up, and then you know played with him at Wimbledon, the first tournament. Back in the days. It was called Super Seris. I was playing Richmond Virginia where he was born. And that was the first tournament I one. Super Series and As I was you know going through the tournament semifinal quarterfinals? Semifinals Playing Roscoe Tanner and these gentlemen comes into locker room sold demand. It comes. It goes Yanic if you win. Arthur is coming tomorrow SEO really worrisome. Is Dad. So that was that was something I beat Roscoe and An author flew to Richmond I played Yvonne in the finals. Won The won. It and Arthur gave me the cup in his hometown, so that was really special.
How to Build Killer Reporting to Uncover New Growth Ideas
"Welcome to another episode of marketing, school. I'm Eric Su. And I'm Neil Patel and today we're GONNA. Talk about how to build killer reporting to uncover new growth ideas so killer reporting. What does that mean exactly? What do we mean by killer reporting Neil? So killer reporting is anything that gives you actionable insights so that way you know what to focus on because you go into Google analytics or data studio, whatever one you're using, and you end up spending your time looking at a ton of reports and attended numbers, and then I bet you I literally had about one hundred bucks. I bet that you probably don't do anything with that data other than I add better odds worse will. Will Cool, but what are you GonNa? Do with it and if you don't do anything with it, you're just wasting time looking at reports. Yeah, so I like coaling. What used to do in the early days was I would look at all. These people really smart analytics People Auch Kasich right Super Smart. Guy and there's another girl. Her name is Liz, so names Anne. It's just any lyrics, and they always have really cool templates to. To share. I'm like Oh. These guys know what they're doing. So what I would do is I'll just swipe a lot of these templates out I think about what I need I do. I need a really good paid media template. Do I really need a good seo template and that I would look for the people that are often writing about analytics, and oftentimes they're sharing these templates on their websites. War I would use something like. Like super metrics, which has a ton of templates out there specifically for social media paid media Seo, and then I would find what works for me. Then what I would do is I would customize it based on my needs. Obviously, we're all in different businesses raw different stages, but you've got to think about what your needs are. I find a template an adjusted attempts your needs, and then it's GonNa make your life a lot easier. The other thing too is funny enough. I released whole Youtube. Course teaching people how to use Google analytics instead of reporting. But if you go to Neil Patel dot com slash spraining. Click on SEO unlocked I. Believe it's under week six I breakdown literally how to set up alerts in Google analytics as well as a setup reporting the correct ways you can actually get insights and focus on making changes was also a ton of other you videos by other people that breakdown how to do that as law, but that's the key is if you don't set up. Up Your Foundation right and it's not just gold. Tracking tracking is one thing, but you also don't want to be spending your time in analytics every single day. If you don't need to. Because you're busy of tons of things to do so I love setting up alerts, where notifies me when things are going really good or really bad, and what's causing it to go up or down so that way nowhere where to focus on what ted? Just when things go really good account for like for example someone writing about US and driving a lot of leads as We had them up and try to buy a AD campaign from them or try to partner with us, so that gives us ideas as well, but the key is to up your reporting correctly, and if you don't do that from day one, you're just going to waste hours in garage and I know we've all done it some. Have you guys avoid doing that? If you have a little money. I mean there's a lot of these great analytics consultants you can pick up from upward could be a great spot, but even marketer higher dot com, and this is a guy named G, a Ninja or analytics Ninja Jeff. Sawyers another guy. If you have some money to pay them for you, ultimately, it saves you a lot of time. That's great deals. Point I've had. The same alerts set over nine years ago from Google analytics. I still get those alerts I. Forgot to turn. Turn them off by these alerts will tell me what might traffic up ten percent down twenty percent. Right they on day. How am I doing week? On Week House conversion rate doing right? You want to have these things informing you, so you can make a swift decision. Otherwise what happens is you're so busy with their day to day that you forget about these things or whoever's running your? Whoever's running? A reporting should be tracking that that we can call it out. There was a big issue.
How to Leverage Long-Tail Keywords to Supercharge Your Traffic
"Welcome to another episode of marketing. School I'm Eric Su and I'm Neil. Patel today. We're GONNA talk about how to leverage long tail keywords to supercharge your traffic. So long tail keywords are keywords that are three four five word phrases, not those one or two words, not key words like credit or auto, insurance or cars. Those are all had terms. We're talking about things like cheap auto insurance. That's example of a long tail keyword, and the thing is is like what most people don't realize. Is You already rank for some key words even if you'll get a thousand visitors a month or five hundred visitors? If you actually go to Google search console. See what you're ranking or. And, you take a longer tail variations of that keyword, so even if the term, your ranking for is a forward term like California cheap insurance. You can end up going in finding variations and then rank for five six or seven word terms. Yes, they don't get search as much, but if you're already ranking for terms on, you know, Google added in longer tail variations of that term, even if it's adding additional word or two words at the end and a great way to boost your travel, your one of the biggest things we did with this I mean in the old way of doing this. Is Yes, you gotTA. Do Your keyword research you can use. Uber suggests there's a lot of different tools out there, but when you think about creating your content, one of probably the biggest pain in about is, let's say you hire other writers. They don't necessarily know how to do keyword research. They're not going to want to spend time learning how to use a new SEO tool. What if you train them up on how to do? Do It, you know Neil's got videos on youtube for free I have videos as well and how you can do it. That's an easy way to put long 'til keywords into your content because the beauty we always talk about importance of upgrading your content or maintaining your content so whatever you do that. Let's say you have a piece. That's driving a good amount of traffic. Let's say a couple of thousand visits a month you had. Had a paragraph to it maybe every other month, or so now in that paragraph, it's usually stuff it with a bunch of stuff. That's useless. You got to think about not only am I gonNa do the keyword research for keywords at a relevant to add into it, but also think about how do I continue to make the experience better how to add more value to the piece that I'm upgrading and then you're able to add. Add in these long tail keywords to existing content or even content that you're on new content that you're producing. You're naturally going to pick up more traffic from doing it. A lot of people don't think about the long tail, oftentimes, even today in two thousand and twenty people still think about. Oh, I should be ranking for basketball shoes instead of thinking about Air Jordan, basketball, shoes, or something like that, which is more long tail? Another easy strategy that you can end up. Using is a and this will I like to funny enough actually mentioned the content decay tool today in one of my blog posts, but we like doing is we look at the content that's getting traffic that has been decaying over time, and then we go to those posts. Refresh them up in refreshing boost our traffic, but at the same time we'll do keyword research, or whatever you want us and go find more longer, tha variations and shove him into the article. Shove. Literally mean just plays there. Their a flow hassled. Sound right has make sense has be I informed optimized for the user, not Google, and what will find is not only are we able to get back our traffic that we lost who were able to get back even more traffic than what we had originally before the contest started came. Because we update and make it better, we also added and other term variations of the Iraqi Raines.
New body camera video shows George Floyd pleading with officers and crying before being pinned down
"Body camera video shows an officer pointing a gun at George Floyd right after they arrived on the scene as he pleaded not to be arrested. A WC Seo reporter describes the footage not yet available for public viewing. Floyd's family is suing the city of Minneapolis and the four officers charged their attorney, Chris Store, Everyone understanding that what happened to George Floyd was torture? And that black lives matter. Well, this team here is to make sure that Black Worth matters Bill Gates,
Our Top 5 Favorite SEO Hacks for 2020
"Super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm not tell today. We're GONNA. Talk about our top five favorites. Seo hacks for twenty twenty so hack number one. I've seen especially with the most recent google updates like when they're doing their core updates. People who update their content tend to do better over time, so you can use Eric's indicate tool. Look at the ones that are decaying overtime update. Update them and not just up didn't rewriting a sentence or two, but like really like are the images that you're using the best images that could be. Should you have videos in their detects? Be Much longer. Is there anything inaccurate really for yourself? In the reader shoes and do what's best for them and I've found that in the long, that really does help increase traffic. Yeah, number two from my end is. Obsessing over customer experience, so there's a algorithm update. That's going to hit content still going to be a big piece of it, but when twenty twenty one comes around, you can expect this update to take effect which basically Google's really pay more attention to core vitals. Which is you know? How fast website how's the experience? Are you overloading it with interstitial or pop ups? And so this is not exactly Seo, but you have to think just because you are in the field of does not mean you shouldn't try to understand user experience customer experience other. Other things I think. If you understand the whole Enchilada, then you're gonNA be more well rounded, and you're gonNA, be able to provide not just more traffic, but happier visits coming to your site number three considering niching down, so they say the riches earn the niches, even though I don't like niches that much google really Juan Sarang sites that are folks on one, and are the end all be all on that subject, instead of trying to create a broad about dot com. That's on everything. They ended up taking their content deleting majority of it. It than pushing it out on I think like five or six separate properties that were more focus, and their traffic went through the roof, so don't create broadsides starting more focused niche down websites and kind of build on that one. If we go back to the example of Brian Deane from back Winco, his blog is focused on Seo, but not only that he doesn't try to pump out new content every single day it's it's more like one piece every single month. That's really well researched long-form 'cause. He knows he can't compete with publications out there. There who have a lot of staff? So he's going to do everything he can gio partner up with me. We actually did a partner came on. Click flow, and you know from there. He's just going to dry. Such a good experience has great mls. They're very engaged. And that allows him to
"s._e._o" Discussed on The Hustle & Flowchart Podcast
"Its way is that youtube. Suggests your videos and one way you can do this for example. It's that just wants strategy. A combat brought a lot of abuse me and actually there's one video off. John butler songs <unk> ocean and is really like if you haven't seen this song definitely check it out. It's really amazing. I detest and he got a lot of i was like okay. I kind of want to get views of his video off because i know that people who like his stuff probably probably like myself as well and then what i did was basically that i used the same tactics he was using his video and i wrote in my texas wolpert sample him as an episode name so basically to tell you that we are kind of related so that the algorithm knows okay this this kind of similar stuff then because my video has had as well a good audience retention youtube kept on record or sodden activity to recommend my my video next to his video and this when i got a lot of traffic from his video for example so to certain extent you can influence your ranking or where suggested by youtube <unk> like the fundamental thing is that you have to have good content safe. You have a video. That's just not good. You can optimize everything everything and yet do all the heck's strategies. You still won't be successful so yeah. It always goes hand in hand is kind of this this formula <unk> your own content then of course like how well is your channel and optimize like in terms of attacks video description of course a thump nail and then as well how well it is <hes> promoted like how much traffic much data on <hes> you bring a ah to the video and then if all these factors well like you definitely increase your chances of success on youtube that makes sense i mean there's there's a lot of similar philosophies there that you find like s._e._o. You know for for example in s._e._o. If you have bad content and somebody sees your link on google they click over to here. You are l. and then they bounce right back to google quickly. We'll google is probably slowly going to notice that and move you further and further down the rankings and it sounds like kind of the same thing with youtube if somebody goes to youtube video and they watch a very tiny percentage of it youtube goes okay that wasn't relevant to what they were looking for so let's show that one again absolutely absolutely and so it's like when people thought you <hes> strategy sometimes they kind of bummed after putting outside videos or whatever and whatsoever these videos videos and really performing well and one really really important thing is when you do youtube like it is a long term strategy. It doesn't thousand happen overnight and a lot of people then like lose interest because they like oh. I've pro like five or ten videos of whatsoever and it didn't really work they get don't get any abuse and it's like even when i started my i didn't get any traction at all but then it's tarts picking up and then you get more and more traffic so it's like there's this bamboo tree story like where you what are you obama tree but nothing is happening for years and then all of a sudden. It's like rowing several feet per day..
"s._e._o" Discussed on The Ross Bolen Podcast
"Rips from mm seinfeld how we feel about wally as a rapper yeah so i used to be a huge fan of really at one point. He was really mainstream mainstream and he was he was making some good song was supposed to be like one of the next big guys. Rick ross brought him out like he was supposed to be that dude. I think it was really around this time where he was doing all the seinfeld stuff like he was releasing these tapes that had like these seinfeld bits and stuff in it that i thought it was really good yeah back when it was still really underground yeah i was. I was a big fan of him. Then and kinda like s._e._o.'s climb to the top but then he he's one of those guys are just kind of disappear man he just he's still around but he's kind of an afterthought. Now never really did it for me. In the first place and then like they started working with rick ross he g he skewed in sort of a strange direction where i dunno might just not be mere. Whatever but you gotta be pretty cool to get to sit down at a table with jerry fucking seinfeld. You wanna talk about a a dream guest now. That's not even that's like a pipe dream but a new generation of guys <hes> that old faves aziz is up there still for me is easier despite everything that's gone on with him and despite the most recent it wasn't even like just just odd for him. It was odd but i enjoyed it was good though it was very entertaining still and i thought it was like a better mix of that sort of what we're talking about here the first question in this segment about the the reality comedy <hes> or the second question in this segment ra rather taking things from from the real world and your real problems and then making them into your said is is something that disease obviously not doing chris delia. Oh yeah oh he's one of my favorite news right now he so he was my fav- on on vine he was the funniest funniest motherfucker on vine by far. I still go watch this clip him using his two little dogs and machine guns eh. He's always fucking. Shirtless tried that at least once. I've done it so many times dude so many times <hes> since i've seen that video boy in his first time i watched his standup. I hated really. I hated it. What was it that you didn't like. Why's delete trying to talk like he's black. What is he doing. What is this what is this it was like he was doing an impression of another comedian or something and i think-i figured out he was going to heavy that direction and slowly got back to his normal way of i've delivering yeah because now like i went and saw him in austin several months ago or whenever that was it was unbelievable. He's fantastic and he didn't. I feel like he was pushing his voice in a direction that it's not even supposed to naturally be like when he does like the impersonation of the little kid. Oh yeah naive little kid kiddo. You're like totally switches off his way. That's hilarious. He's great. He's very very funny definitely one of my favorites out of the the younger squad i. I feel like i know know the community. You're gonna say who anthony jesuit. I liked jazz. I don't go out of my way to want to talk about dot com come of evil dark comedy score. I don't go out of my way to watch anthony jesernik in the right mind. Save even yes like absorbed the content if a roast is on our watch jezernik nick put somebody down or whatever but.
"s._e._o" Discussed on Bytemarks Cafe
"S._e._o. Logistics all those things being a company in hawaii that can become a global brand is possible now <hes> i think <hes> the second piece is that looking at the mindset shift that we can create these global browns from here and that's a really big area that we tackle as swallowed up so i mean once you graduate from this <hes> what would you see as being things that you want to take and and and really accelerate well. You know it was funny. <hes> jason kwon from d._f._s. Yesterday <hes> had touched on something he and our first cord meeting he had said that the what is big enough. You know what is what is the big you know. Don't put a ceiling on on the big of of your dreams you know so i definitely want to grow our brand and gore manufacturing here for a long time <hes> in not a long time but initially it was done away just because because it was smaller and it was more manageable as less inexpensive but now you know we were graining gaining traction here so i definitely want to work on that. I wanna see it you. You know how if it's feasible to actually have a retail space. I have a showroom right now that luckily you know my my customers come visit me at but i wanna true storefront retail and see if we could <hes> attract both of those customers that i'm going after the local customers which i think we do really well but also the visitors you know <hes> building on what many had said about an asphalt co-opting the hawaii brand story. I always tell us that took part in this international event and it was a hawaii bent and you know i was maybe one of twenty local hawaiian base i mean holy <unk> hoy based companies that was there and they had all these companies internationally that had all these hawaiian words and pineapples and high bisque says and i just thought i can do better i can do better. I mean if we don't take it upon ourselves to tell our stories then somebody else as well so i think that's my goal is to really just cry business. I story and learn. I mean real quickly. I mean what would you like to do. Once once you graduate. I wanna keep keep building here. You know who is home and <hes> i wanna just make sure our products are available for everyone that wants to get them all throughout hawaii in you know i love creating jobs here. In just you know i think we're all born and raised here in this room and i just want to keep it. You know i just represent. I don't know the correct term is but you know it's just it feels really good when you're doing something with the community and you know money's going right to the local farmers like i'm lily handing it to that checks in their hand is not through a middleman. You know i'm going directly to the farm arm. You know so the money staying here. Creating jobs is just the whole thing so works really well so mainly. I know you have done like the main. Highway was just this weekend again. Those great unfortunately we don't have much more time but where can people find out more about coordinate so mono- hawaii dot com and our next showcase will be november fourteenth at d._f._s. No i'm really excited about attending that. James is from mono- up. We've got lawrence shoe from lumona the key how from car hula and of course we want to thank you all for joining us. Today i think tank you and thank you you for listening to bite marks cafe. Join us next week when we will talk about the upcoming hawaii annual coach challenge..
"s._e._o" Discussed on Manage Your Damn Money: The Podcast
"I see uh-huh initial coin offering is unregulated way to raise money for your business <hes> and that came on the back end of all the hype around blockchain in projects etc and then s._e._o.'s was like the new wave of i._c._o.'s but with s._e._o.'s you're. You're essentially admitting that what you're offering is the security but you still wanna wanna see that it's digital asset right so so you add that layer to it so often times when someone is doing s._e._o. They're still going through s._e._c. for to register their offering or they're still going through. Whatever other exemptions they might want to offer their securities but they're still securities right there. There's no way around around that you can call it what you want over and when people are successful with raising money be it in crowdfunding or be it in like raising investor capital capital. Why are they successful at least lead lift with. Let's assume the business ideas great wireless accessible otherwise other factors. I think one reason why crops running campaigns do really well because they operate like a business because the provident campaign can feel like that's your business because you have to go out out and get all these investors and all that but if you think about what you're actually offering how you're offering it and why you're offering it. I think those things take you further than just oh. I'm raising money. Come to my i platform will come to the platform and give me money for equity. <hes> the other thing is i think when we think about how we talk to people nowadays. We don't yeah i guess traditionally. If you're looking for investment he would go fly as displayed. Go talk to this place pitch them. You have sixty seconds etc but now you can do this all online you can pitch and it's still easy to get to people instagram twitter. You can choose the demographics you can.
"s._e._o" Discussed on Scale The Podcast
"To sell a house during probate how to sell a house when you owe more than it's worse you know there's just so much i to sell a house in a flood zone how to sell house power-poles next by how to sell a house where there was a murder. These are all serious things that people search and every other relative ages ages went ten tips to save your house like that's crap. That's not what they want. Well why it's sold is because there are these these content creation houses that they can get five thousand client pain hundred or two hundred or five hundred bucks and that's just not going to you. You know you need custom content. The specific to your market is specific to the problems that you saw in how you can actually help people with their dreams goals old at <unk> back the key the best thing is it as we roll into two thousand nineteen s._e._o.'s getting harder and harder and harder and so most rules agents give give up but what's cool about that. It's getting harder and harder and harder as people like us that do the work that actually understand what is the quality content for the user are rewarded so it's actually benefits is that it's harder because less people get in life. People try less people keep going only everybody's giving up. I keep hearing s._e._o.'s dead. S._e._o.'s dead only to that person because they didn't understand how to pivot and what was required of us today and there there is a formula for success with this and you got to be consistent and disciplined purposeful and creating it right. It's not hard. It's consistency is is an and specialty consistency. Specialty is your key. Those are the two things in the strategy part okay to while we talked a little bit about how renting versus owning your home right your s._e._o. Your what your main website renting versus owning but i wanna also you know point out the only the only way you can ever sell a business or build. Any assets is through a database and you had some specifics off about why when you build this s._e._o. Oh funnel that drops into a database and then you're you're interacting why that matters. Why does that matter well s._e._o. Lead generation. There's nothing without having a great follow up system in a way to cultivate cultivate those leads and i did a poll not long ago asking real estate agent what their biggest challenge was and i was shocked at how many said they don't have a database or they're not using a lot of people gone out and block the bells and whistles and they're just not using using the database and i was mentioning to you that this is something a virtual assistant actually can do is ill in the gaps in the holes when you put somebody you're roasted edgier busier running from one thing to the next you should be able to grab that contact or at bundles end through your database from your s._e._o. Throw it in there really quick and then you're you're virtual assistant should pick up from there and put in their facebook and they're linked in and their email and their whatever atta tag boom everything's firing. They're getting tax these listings. I get off of these blogs augsburg never ever happen if my database didn't pick up a second half and start doing the things that it needs to do and i have had bates. Who's with your everybody's gonna want her. She's mine one of the as your company she she has always she does other things now but the database has has always been hers to make sure that she she helps track. She tells us where the leads are coming from. She helps put them on their correct. Campaigns sent him home searches so anything that our our database doesn't do autumn. It didn't didn't do automatically she would come in and do and one of my favorite uses of a virtual assistant always has been helping having them help in the database because now does your gold mine and i sold a company by the way millions of dollars that i built in the in the <hes> sold it in the in the nineties and and it was because we sold the database now we had warehouses and trucks and catering equipment and all kinds of stuff that they also bought the database was the was the gold and asked what they value on on also recent divorce. I had to get my businesses valued and the database came into play. What are what are these repeat clients worse well and that's what i i wanted to slow down and just make sure you know if you're listening to this and i don't know if i can do it for a whole year. I'm not sure if i have the tools the people that's what we're talking about right now. We're set an expectation. It's gonna take years for this really pay off but it's going to be very valuable title number two. You need leverage. You absolutely need somebody to make sure that easily drop into a database because it's the one thing that as the real estate agent you're actually building you. We don't have assets. We don't have inventory. We don't have a plant were assailed organization and the database is the thing that is valuable so if your here right now and you don't have.
"s._e._o" Discussed on Beers with Talos
"Believe it or not most of these <unk> direction sites. They have a bad renault comb in my personal favorite though craig and i was reading this article was when you when you're going to install our if you click on the ula. It just gives you pages like l._l. Nah they allot so so we ran this one through three grid and it actually worked which for now exploit kids a lot of times. I worked really hard to detect sandbox but this one worked right away and so the nikko sitting all the reader executed to try and see if there are more samples at one point the redirect response was please stop so as we were knocking these out they. They corrected themselves pretty quickly. <hes> you know because we could go in and just literally repsonses be like ding ding ding ding ding thing and it was a massive set of infrastructure. We ended up automating a tool to just grind through but you know i mean these setting up. These type of redirects is like counting san antonio just cleared to so for the listeners reptile is a tool that we have internally that allows us to alter the reputation of i._p.'s domain and this might be a question in for joel mccrea question may. I don't know so when you do a temporary redirect. Isn't there actually in s._e._o. Benfit on reputation of the site from from like a page rank perspective not necessarily a security perspective but like would that be something they were doing to hide better or is saying. Let's out of money so page. Rank has anything to do with goes into it right. That's why i'm just hides it better than doing a permanent because i'm going to move it if you do if you do it three a one permanent and right now i need to go to a location then that you brought the basically saying remember this location browser will remind the fact that the location and it will always go the best for that u._r._l. If you do it three two is going insane over to this location but it might change but don't remember doesn't it doesn't keep it in your local d._n._s. Cash right okay yep so gentlemen. Can i tell you about the thing that i thought was most interesting. Now gone okay so you know. I was looking at this with that. You know my my new hire matt and we had a lot of encoded pages here usher you <hes> <unk>. I won't show it will no matter how long stream decoding that's true <hes> we're racing along taking part in our sample and the reason it was interesting was because each individual israel sample for o._s. X. actually used a randomly generated password to encode the sample like two or three times before you actually got out the d._m._z. File right so that way. Hey if you were just blocking with shaw's it would be impossible and so we're taking us apart and we start looking at the webpage itself and we noticed page itself. Has this weird little you i._d. Looking thing so who here has heard of what's called an acceptable app guam yeah so first of all no ads are acceptable so they actually went and registered themselves as an acceptable add inviter so that if you were using ad blocking if you allowed acceptable ads you'd still see their ad and still get infected by the more sure and then it adds ladies and gentlemen..
"s._e._o" Discussed on Back To Work
"The last thing is squarespace lawn squarespace. You're telling me that not everybody squeeze first base. Still there are people that don't you know i see squarespace sites all the time but i don't know it and that's the coolest thing about how you know it's working. That's right because you would think that <hes> that that oh it's it's some website that makes other websites. They're all gonna look the same. They're all going to do the same thing they're all cookie cutter and unless enlighten time he says cook cook cook cutter say i am happy to tell you merlin that that couldn't be less true no cookie cutter no cookie no carter. I mean listen. We're give them that where idea content out without clutter dash right you can make a website the site for any idea that you have and it's going to be completely your own first of all they have tons of templates that you start with but then you get into customizing them and if you you and the person next to you po started with the same template and smashed around with it for fifteen minutes. I'm not talking about writing code. You're just you're tweaking. Knobs your sliding dials. You're doing cool stuff. You're gonna wind up with a completely different website then to make their sites look ugly. I'm gonna say it difficult to make an ugly squarespace you can't you'd have to to really try you'd have to you know what you'd have to get in the code. You'd have to break some stuff to make say that is pretty pretty sight. You drive you drive from here to there. That's all you're gonna do you you can you can <hes> blog. You can sell products. You can promote stuff. You can announce an upcoming event. There's so much that you can do pretty much anything you can. You can host files up there. You got analytics that help you grow in real time. It's got built in s._e._o. It's secure you don't have to patch anything. It's optimize optimize right out of the box. I mean and you can do stuff. That seems impossible. It seems like you shouldn't be able to do it. You know you get into that mentality that well. This is going to be hard hard. It's not it's easy. There's so much that they've thought of premature any feature anything that you wanna do. It's there and and they're encouraging. The people like us to make it ourselves to go out there and create a website. You don't need help. You don't need to hire someone now if you do need how. They've got twenty four seven customer support but i'm thing you don't need to hire someone. You don't need to don't.
"s._e._o" Discussed on Side Hustle School
"Is brought to you by policy genius these days a lot of workplaces offer some pretty nice perks a snack station fifteen flavors of soda water even an insurance but while it's nice to have a handful of trail mix and some water that tastes faintly grapefruit. That's not enough to subsist on and neither is your workplace life insurance this. This is where policy genius comes in. They are the easy way to shop for life insurance online and just minutes you can compare quotes from top insurers to find the right amount of coverage at the best possible price workplace life insurance policies like workplace snacks better than nothing but not enough head to policy genius dot com today and find out how to supplement your workplace life insurance. It's better protect your family policy genius. It's like a buffet made of life insurance and what could be more delicious than that. Did you know that there are now over one million books self published in the u._s. Every year amazon dot com and other platforms have made it very easy to publish. Your book talked about that a couple of times recently and some different ways it doesn't mean your book is going to be any good said it doesn't mean anyone will ever see it. Let alone choose to purchase and read it just because you can publish a book in a day or two doesn't mean it's a good book or people will buy it just to restate the obvious in situations like these. I'm always interested in understanding what sets apart the few successes from the many failures and as an author myself. I'll tell you something right up front that pretty much everyone in this industry history agrees upon and that is that we don't always know there are a lot of great books <hes> that never get the audience they deserve and there's also probably some books that take off become mchugh ge commercial success despite a lot of good reasons why they shouldn't so there's definitely a mystery factor in other words still there are some things we can learn from both the successes s.'s and the failures so today story when a sports blogger creates an accidental self published hit he becomes an independent publisher himself helping people right winning books of their around welcome to sign a school. I'm your host chris. Gil up stay tuned for sports. Writer wins big gambling on his own book. Sottile school is supported ended by wicks dot com with which you can manage and grow your business online on a single platform so you create a professional website and use your built in s._e._o. Tools just means search engine optimization. It is easy to use. It's got a scheduling system. It's got all the things you need. You can do this on your own. No matter your industry wicks has tools that your business needs to create a sleek sleek digital presence. Just go to wicks dot com slash hustle to get ten percent off when you're ready to go premium at his w i x dot com slash h. u. Ask t shirt. Magnitski.
"s._e._o" Discussed on The Bitcoin Podcast
"That just made millions of dollars with with bitcoin because they don't have any experience or platform that you can get on an us. It's a matter of what's what's cool and what's going to happen. What what what are we hope is going to happen in the future versus. What have we been doing for the past five years. I think the whole i._c._l.'s base is is is kind of scary to me. I think it might kind of implode. There's just too much money floating around for like like all future potential on that. I think a lot of it is going be. We won't see what's become this idea of. I can just grab a little bit and if i grab a little bit everything something's gonna explode too some drastic profit margin while little outpace everything that i lost associated with everything else they got into and i think that's the mentality of people investing in these s._e._o.'s which then bolsters the idea of making i._c._l.'s is based on bad ideas or poor execution of good ideas because you don't need good execution. You can still get a piece on a by the you don't need a good idea as long as you can. Sell it so it's kind of. I try not to touch. I personally it'll be it's. It's a it's a brave new world. Then we're all kind of strapped onto the rocket ship i guess but at the success of these types of things makes a difference neccessity <unk> humidity community i would say charts of whether or not windsor dies. It has an effect on the crypto space in general yeah chelsea have anything else to <hes> to ask. This is a pretty fulfilling interview on all fronts. Is there <hes> charlie <unk> like. Is there anything else that we should have asked you. You'd like to tell our audience that we didn't.
"s._e._o" Discussed on The Ross Bolen Podcast
"He was really mainstream mainstream and he was he was making some good song was supposed to be like one of the next big guys. Rick ross brought him out like he was supposed to be that dude. I think it was really around this time where he was doing all the seinfeld stuff like he was releasing these tapes that had like these seinfeld bits and stuff in it that i thought it was really good yeah back when he was still really underground yeah i was. I was a big fan of him. Then and kinda like s._e._o.'s climb to the top but then he he's one of those guys are just kind of disappear man he just he's still around but he's kind of an afterthought. Now never really did it for me. In the first place and then like they started working with rick ross he g he skewed in sort of a strange direction where i dunno might just not be mere. Whatever but you gotta be pretty cool to get to sit down at a table with jerry fucking seinfeld. You wanna talk about a a dream guest now. That's not even that's like a pipe dream but a new generation of guys <hes> that old faves aziz is up there still for me is easier despite everything that's gone on with him and despite the most recent it wasn't even like just just odd for him. It was odd but i enjoyed it was good though it was very entertaining still and i thought it was like a better mix of that sort of what we're talking about here the first question in this segment about the the reality comedy <hes> or the second question in this segment ra rather taking things from from the real world and your real problems and then making them into your said is is something that disease obviously not doing chris delia. Oh yeah oh he's one of my favorite news right now he so he was my fav- on on vine he was the funniest funniest motherfucker on vine by far. I still go watch this clip him using his two. Little dogs machine guns eh. He's always fucking shirtless..
"s._e._o" Discussed on The Hustle & Flowchart Podcast
"I just keep pressure board yeah. I love it man. You just have your head down like you said when i started the call you're just like just cracking away at work every here and i think this is like i don't little things like that. Bother me no. You're never going to love everyone. I don't have that big of a brand like you look gary bainer check. He's an amazing guy but how many people probably hate him a time yeah. So how do you so do you choose to not look at everything or do you just have like a thick skin or you're just like. I'm good both i don't look at everything <hes> and i have thick skin and listen to gary be podcast upset along music. I love my haters. They motivate and that's a good approach one of my buddies. Tim sykes is similar. I just take the model of i. I just keep my head down and work. Can i don't really pay attention to what's happening in the space so like for example a great example of this is one of my eyes is grant leslie me up and he's like hey someone created a youtube video about you calling them out and i'm like i called someone out in a youtube video and it was a video on how i said content is key and in the video they were just like yeah you know indirectly he was calling. I forgot the guys names on it. They seem like guys. I don't know at all but you know the probably are amazing and <hes> as a guy cooling north an uneven listened to and then <hes> my podcast co host yesterday eric. Samir linke's check this out the these guys are saying you're calling them out and i didn't mention them in my video. I didn't even even know about them until my team send it to like. I don't really care what people say. I just keep pushing forward and just do what i do. That's i mean yeah. I'm sure it was that something you've i've always had as pushing through because i know a lot of entrepreneurs and i mean you hear even like big time. Celebrities and comedians getting destroyed. When you see like one negative content content comment about something you put out. Was that just like just you just don't give a shit. I'm creating the best content. Beat me yeah well. I do like looking at negatively if someone tells me. I'm doing a poor job and they can tell me how it can get better. I love that. I thrive off that 'cause that helps me produced better content better product or service. If someone says you sock like cool sounds good. Tell me they can't tell me why i don't care because i just looked him crew so my philosophy is don't get bogged down by people saying negative stuff more <unk>. Take that negativity and if you can improve improve you can't because it's just opinions and there's nothing you can use to make yourself better than keep moving on yeah very objective and it's like if you have something objective to say. Hey that's cool. I'll listen to you that makes sense with like everything you guys are doing with your content is there one that you feel is like the perfect perfect opportunity for listeners here. When it comes to content marketing he had the blog podcast videos all sorts of stuff. Where do you think someone listening has. The best success to either extend their brand into a new platform or medium or maybe start something fresh so you're saying where they get started like extend their like. Where's the biggest us to write more content tryout podcasting instead exactly just for discover ever ability into beasts plant. Their brand in a position that you see is just the best place to to be right now. Yes so i._c._s. Via right now is video is a future <hes>. It's great for discover ability. S._e._o.'s great the biggest potential for s._e._o. That most people don't love just updating dating content. If you can update everything more often you'll find that you're comfortable rank much higher..
"s._e._o" Discussed on Sleep With Me
"I want you to think Superman podcast account so sponsors. That's that's what puts me to sleep for free. He everybody I just want to thank everybody wants to show directly and everybody that supports the podcast through the spencers. You're the ones that bring this show. We try to have an amazing collection of sponsors answers. If you do support spans please let me know so it can thank you if you're ever curious about the sponsors who who supports the show in how can I support them. Go to sleep with me. PODCAST DOT COM slash sponsors in conceal the promo codes and everything like that if your business and you say you know what I I really want to support sleep with me and I want to support podcast in general you could send a note to our team at our exit a sponsor at P r x dot org in find out more or <hes> thank you for taking action and keeping the show going and <hes> here we go. Let's get on with the show everybody if you checked out sleeping gas dot com slash. There's no thank you because they built that website using our sponsor wicks and you can use <hes> wicks dot com slash sleep twenty so no Promo Code just go to Wicks dot com slash asleep twenty to get started on your website. Today you'll get twenty percents off a wickes premium plan in your join over one hundred and forty million people who use Newsweek's for further website tons of listeners are sharing their websites with me. You can start and published for free but if you're like me you know I'm not really designed minded Amihai underminded <hes> so best part is they have five hundred stunning templates disturbed from or if you want to build it yourself you could start from scratch. You can change change and customizing at anything you want a text images videos and more. There's hundreds of design features especially if you're running a business in you're looking to grow your brand online <hes> there's built in S._E._O. Tools <hes> so you can build a professional website any way you want. <hes> it's a beautiful intuitive to use in advanced features so the website looks amazing in if you're looking for advanced features as you're looking to really dive in which makes it easy for someone like scoots who's just get gonNA dipping his toes into website design or if you're really looking to dig it dig in Wick says all the advanced features you might need so there's no reason not to get started and then make sure to share your website with me so I can <hes> share it online with everybody..
"s._e._o" Discussed on Success Unscrambled | Blog Traffic Tips | Business Success Stories
"You can develop really lovely click with the titles I must mention be careful careful of number three so number one is ame Hedlund hedlund analyzer number two is co Shedu headline analyzer number three is potent headline generator that one tend and to make a lot of click big headline so be careful. I still use it because it gives me inspiration <hes> as to you know what it can convert panel kind of include all what I should consider number. Four is the sumo headline generator that one is quite comprehensive and is not as automated ought to meet it as the enemy or the cautious. You'll headline <hes> analyzer right next up. We've got us the primary primary key phrase in the title so you might have an amazing title and oops shock horror. You forgot to include the primary key phrase. Don't do that. Make sure you include it is so easy to get excited about generating a click woody title that you can easily forget to include it that particular o'clock rephrase in the title I know how can you make it sound good. Well your first few attempts would be so awkward put but then you realize over the next few weeks or months. You soon noticed that you'd have become April at creating amazing mazing titles people will be running at your door and asking you an hiring you to create titles for them as well just kidding all all right up next we've got would count to to do this has been one of the most the most contested topics among bloggers over ten years ago. The minimum accepted kiewit count was one hundred. I know scary now. The minimum is about three fifty to five hundred words however think about this question. What is your your end? Goal is just to get content published to satisfy the Kuku God's maybe to get rent or maybe it is Maureen as well depending on your goal you WanNa consider a few important things in a recent and study done by Brian Deane <hes> in conjunction with hop spot. I believe it was so branding of battling coders in case you don't know who Brian Deane ins the analyzed over nine hundred million blogs and they found that long form content gets more battling than short articles I if you right amazing content that is long people tend to reference your website as an authority R._T. Based on that particular topic hence you get the things call back links now have included e- graph of Brian Brian Deane from Doc lincou study initial notes head on over to success on scrambled dot com forward slash S._U. Dash checklists and you'd see beat that between zero thousand words gets about two links a tells us in two thousand one thousand two thousand words gets about three two thousand to three thousand words gets three and a half and about three thousand ten thousand within a huge big gap three thousand into ten thousand words gets about four links or referring domains people who will actually linked content sill two and four. I think it's huge especially if those links coming from juicy websites that have high doing Atari. It's Oilwell wilted trust me so he went on the show that two thousand would seem to be accepted average if you want to oppose to get lows of associates try to eat for two thousand words on your blog was except of course in the case where you know you're right do recipes or anything like that that doesn't it's required a lot of writing than obviously you can't right to tell the woods but if your niche lends to lengthy writing then by all means do it right because you want to blog your blog to be around for like ten twenty years thirty years possibly all juicy details inside of your blood pools okay before we get distracted next up. We've got primary key phrase in U. R. L. Let's remember is important to include your primary key phrase in the Euro <unk> as it also indicates the Google what your post is about or your article even at first important insurance your pummeling structure. It's setup correctly initially as shown in the diagram in the show notes just in case you missed this covered this already in a previous podcast but for example my <hes> permanent pummeling structure is my domain name dot com forward slash posting so you want to make sure also that they posting isn't too long if you have a very long title like mine tend to be when he's GonNa generate <unk> lovely click with the titles try and include just the key key phrase so like I said mine for this particular <hes> the shoulders what is particularly podcast episode success unscrambled Dot Com forward slash S._E._O. Dash checklist that's it. I didn't include the long name the Ultimat- Tomat- S._E._O. Checklist that Blah Blah Blah. I just did a very short vision of thought <hes> because it appears much nicer in mobile phone such as and it it runs. It just looks better full stop once you pullman instructor is set up correctly you just just head on over to pummeling section on the screen ave would press pose an update like how I did very short and for Saint and new see some screen shots again initials optimize. Your images is up next it is essential to optimize the name of your images before placing releasing them on your article blog since of giving your image and randomly like tree an H. I. G. Dot Chie Peg or P._N._G. You can liberal it using either the primary or secondary king phrase when it makes sense so for mine would be S._E._O. checkless dot P._N._G. Engy or that she peg for example <hes> you also want to include the all tags where it makes sense so so I've included again a screen shot in the show notes so all tags just alternative tax. It helps the spiders to read what you image is about note so the alternative tax example if my image name is S._E._O. checklists thought cheap peg the alternative tax will be S._U. Space checklist list so it's just alternative we full the image to be read just in case because you know not every every bit of technology can actually read images so at least they can be able to find images images also become very very a highly searchable just in case it did not include a call to action yet almost there depending on the goal of your blog poos. You may find it makes sense to include a call to action at the end. The goal of every blog posts yes apart from content marketing is to solve a problem for the reader solving that problem include giving them something like an issue a checklist that they condone lewd and use on a regular basis now Mac markets your blog post is up next after post goes allies remember to keep it the initial boosts of eyeballs by sharing it on on social media platforms these social signals let let Google know that your post is considered important and worthwhile likes shares and followers et Cetera. I like votes of confidence. If nobody's voting for a blog post in social media you may not notice that it means Lina get run as well as you'd want to last on the unpaid S._E._O. Checklist section is revisit optimize after four to eight weeks. Take a look and see how your post is performing against goals. Are you getting sign ups for example or you ranking N. page one is your post run king on the first five pages of Google switch engines if it is on the second page. What can you do to nudge it to page one cover all of this in my signature course traffic boosts membership so if you wanted to check that out but in the meantime <hes> you can do something like creator of a youtube video and linked at both ranking impeach too which will not you forward it should not you fought for what the page on unless of course there are other factors actively check to see if it is also ranking of key phrases that you he did not consider at a time of ranking and include all right so off paycheck S._E._O? Checklist section when he has one in point to you to be happy to know depending on the difficulty of a key would you may want to consider doing some guests posting and youtube videos to get back clings to your blood booth like I mentioned before if you are not a fan of gas posting or guest blogging dench suggests that you try and rank for key phrases that have such difficulty of less than thirty doing this will make it all at easy to get rankings for more difficulty freezes like I said you can also do youtube abuse linking directly back to does pose or pages that I want to if I'm page five and he'd been there for long while we can try to youtube video trick <hes> but there are things you can do Mitch I cover in my signature as you coats the riots as you can see the process of creating an S._U._V. friendly article songs a lot harder than it really is in real life in fact fact after you optimize a blog post for you if you times it can become very straightforward still need an S._E._O. checklists because as of the sheer volume of things that you need to remember you may notice that I have not included in number of advanced techniques because well I did not not want this to be an overwhelming experience for you. At the end of the day you can use this as an S._E._O. Checklist template to get every single blog post Freddie and ripe for ranking every single time so over not you what has been experienced with S._E._O. Checklist okay so remember to subscribe to the success unscrambled podcast where you will.
"s._e._o" Discussed on State of America
"The Democrats spent more time mm-hmm attacking Barack Obama then they did attacking me practically all right so oh you enroll the talk on the democratic debate stage this week about not using Republican talking points well now. It looks like Democrats may have given Republicans new talking points joints at the very same time as you just heard there from President Donald Trump. It was one of the most surprising twists the democratic debates. Democrats going after the policies of the former Democratic President Barack Obama so what is the real impact of this basil. Wouldn't you think when you saw that happening and debate then the second night of the baby so in my doctoral work I've come. Come up with the scientific view of this term is nuts Z. Z.. I. Barack Obama Komo can beat anyone on that stage. He ran today and I do not understand how in in in someone's in some strategists view they believe that going after one of the most popular presidents of our time certainly within the Democratic Party <hes> is a good idea. Yes you can determine if you have some policy differences with him. I certainly have some policy differences with him but I'm not. GonNa go attack him not gonNA. I'M NOT GONNA put <hes> put put Michelle Obama on blast. It's like I'm not GonNa do that right and so what I don't understand is why as you said in in the lead-up why we would adopt Donald Trump's talking points in our roane primary debate that makes absolutely in S._E._O.. What you're just out there knows this isn't just like Basil thinks Obama's really well like hiked. I mean if you look at the poll numbers. They're they're almost like magical and mythical among Democratic voters Obama's a ninety five percent approval rating favorability trump among republicans higher than that was <hes> in swing states which force matter Michigan Pennsylvania Wisconsin among Democrats Obama as a fifty seven percent favorability ability really s he wasn't gifts. I don't get it. I don't think it's all that confusing you go after Obama because discredits the front runner the front runners attached to Obama the front runner likes to talk about Obama Emma so it's sort of a natural. I shift point but I mean you remember the Obama. Thing is a double edged sword. Yes he's super popular. He's also I'm not on the ballot so going after him doesn't really hurt him but the incremental ism of his policies in two thousand eight look by today's standards and today's progressive of wing look to be really cautious and Democrats want a revolution that he did not deliver so. There's really if you're on the on the far left. There is no no downside to saying. Look Obama didn't deliver what we must have job Joe Biden thanks. He's the salvation will. He didn't delivered either good. Glad that's a reading of the democratic electorate that is in the Bernie and Warren Camp and we were just talking earlier that there's a good fifty percent or more who <unk> are sort of traditional liberal slightly moderate voters. There's a lot of voters out there that still love Obama and going after Biden for Obama Emma Biden policies were just reminds them. Oh yeah he was with Obama. That's why it's a double edged sword. Could benefit could benefit by like a real struggle though so for any candidate. How do they take on Biden whose resume includes being the row vice president to Barack Obama without taking on that that part of his resume right. I mean it's a real struggle for anyone taking it on well. I think Dr Basil's I sat there my jaw dropping during this debate listening to them trash ask the eight years of Obama basically said you're you know obamacare was a disaster and we've got to have something completely new and it's going to be the biden cages town because they were built during the Obama than you think could they have had the same effect and delivered an delivered. The case made you made their case against Biden as effectively if they had said the tie. Obama's ears were amazing. We're trying to build build on it would've been it's not working. It's not working the way you know and that's the issue and to your point. I do this is I think your point is right on. Progressives are going to attack Obama but that's exactly why we lost in two thousand sixteen because they were folks that supported Bernie that went after Hillary as has badly as trump and that hurt us tremendously and I think if we're in danger of doing the exact same thing <hes> this go round. I do think you can attack <hes> <hes> go after Joe Biden on policies without necessarily attacking Barack Obama. I understand the need for separation. You don't WanNa seem like you're the third term of Obama but we've also had trump in the middle. Oh they're so they're so there's a way that you can you can say that Obama was great. Let Me Bill. That's a good word. Let me build off of what he's done to produce X.. There's thirty six years of Joe Biden before Barack Obama in the Senate and how did he get bubbles. It doesn't want you looking at those years. If you'RE GONNA theory it how did how did Comma Harris get him so wobbly in the first debate it was going after his positions as as a senator and reminding that people that he was around in the nineteen seventies so it hit and both directions without getting to Obama but that's it's not that also double edged sword we saw gillibrand tried to do that very badly against Biden in this in this last debate. I think you have to be real careful. What you hearken back act two forty from forty years ago from thirty years ago that can look a little outdated and disingenuous and a little below the belt Harris couple times she referred to Joe Biden <music> senator very specifically and I came after me kid and I was wondering if that was been slip at the time could have been I've been standing for two hours and now I need or intentionally exactly Biden announced for <hes> for president a couple of months ago. He took the train up to the Joseph R Biden in Wilmington and the Delaware voters actually were screaming Senator Biden. We love you. They will all all of this out so debate night one. If it was moderate versus progressive debate night to was putting every one on the stage putting the records words you know under the microscope including Obama's what's the debate that is most helpful for Democrats of those two to execute the case against ends trump. I thought that Corey Booker made a great point on that night. which is we have to have a laser focus on our attacks tax in this race against trump and not us not to each other? We we have to have some version and I think some of those candidates got to that. We have to have some version of his your life better off now that it was four years ago and that is what have you lost since trump's been president. What is he taken away from you that we can build back and it continues. Thanks guys thank you everybody. That's the state of America this week. Be Sure to listen to our podcast. You can subscribe at Apple podcast or your favorite APP. We'll see you back here next week. Of course Donald Trump is Ryan..
"s._e._o" Discussed on Just a Tip with Megan Batoon
"Douche bags. That was my first video and I left it and a lot of people like why do you leave your first video like are you and I was like so that when I do a million and I look back I can reference back to that video because I see my progress. I've seen it like average video is I don't even I went back and watched it. Maybe like three months ago and I'll just a little bit of is like I have never been and I've never felt more crazier than that so hard so hard I couldn't get through the I like the intro part of like what is wrong with you but I can't wait to wash like the whole all the way through once I had a million. That's that's what I'm doing. I sometimes I'll come across the video that I've done like four years ago in so you can you can tell like how uncomfortable I am in some some videos because I didn't know who I was what my voice was dude even a year ago. I know you're not-so-different. I bet yeah and I bet like three years from now. I'M GONNA listen to this. You'd be like why am I like that yeah. Why when we talk about that do feel I do feel this? I've like settled into the voice when such unfeeling but sometimes I'm like let me go back through Youtube channel come through heavily and just make private all the videos that I think are embarrassing yeah but then I think would only have like fifty videos. There's that's I think we're the worst critics like ourselves. You know ourselves so I think that's huge as being critical relax a little calm down deal. My diary says to me after I write a whole entry. They're like relax. We never really talk but we're going to speak up here. Yeah Bring Your Europe here in Egypt brings on ten notches thank you thanks sure okay so one one party tip of advice for these people that want to start having YouTube <hes> aspiring youtubers trying to grow their channel well. I guess consistency well. We okay. Here's the thing that all creator talk about is the algorithm and it's always like this bad thing but it's really just like the algorithm rhythm is trying to chase what's popular and then like creators are trying to chase the algorithm to become popular yeah so it's it's just a vicious cycle and you'll never win yeah so like the only thing that I can really tell you from a technical aspect is figuring out what the optimal posting time is and then use titles in S._E._O.. Search engine optimization to your benefit like going Youtube and whatever your video is if you're doing like <hes> gymnastics. I don't know why you'd be doing that unless you're hey man. Ah Jimmy Gymnast just I can't do it. I'm like I'm right there with you. Why are you doing Nasdaq's? Who told you to flip whatever and tell us how to do please five minutes and under so they like if you're videos videos about gymnastics? I was GONNA say Jim now. I know I know I know just hyphen YouTube. I think my friend William Tommy this I think or I'm crediting him for no reason but like go to youtube in type in like what your video is about and see what comes up and maybe you can use some of those words in your tags and that might help thing that's true <hes> and then like you're about to say consistency be consistent <hes> because then your audience knows went to come back so they're not like Oh. You just left us for the next month. Oh now we're back you know right and they're not gonNA. It's after a while. He's becomes the cycler in there like now. We're good. We'll get somebody that's posting constantly right can watch do you ever follow people on Instagram or twitter bitter and you're like this is great because you just follow them see all their content and then like they haven't posted in like two months and then you follow them yeah. I've done that actually done that. Mike all right well. You'RE NOT GONNA post. Why am I still following you right? You know I said that to a friend of mine. Who I think has a lot of friends that don't pose I and more maybe he doesn't and then he was like how is them not posting annoying? You and I was like because I just have. I feel like I'm just following a ghost account. Just Po post something so I can like. It and I feel like I'm following the right person like or you know doing the right thing. With this extra follower I could just get rid of it. The their argument was like a wolf or not like spamming. It's not too much posts. It's not posting anything yeah. I guess that's right. It's not annoying but like I would like to see something following a move following you. There's a reason for it. I want to see your name. Come up at least once a week even every week even yeah what's <hes>. Do you follow any accounts that you absolutely love better or instagram accounts actually okay so my twitter feed. It is always popping. I love it so much. I love twitter and I never I remember I never used to use it before and then like a started using it people on twitter so funny yeah. Oh my God so funny so clever. I'm like dude somebody right my jokes like do it for me so good and then my audience on twitter is like I love them there so funny because they actually so every time I put up a video they'll make memes and that I see my face and then all right. I was like you guys are so clever so smart. I love you guys so funny. <hes> instagram I think my favorite the rock on Instagram Oh yeah because he's always posing. It's like whenever you see it. It's like three A._M.. He's at the gym right and it's like you see it at five and you're like well. Why am I not there so inspirational? It's always like he's always doing the biggest things in the world and you're like dude you want it. You WanNa work like him. You know and that's like that's actually not operation like that's where I wanna go is. I want to be working as hard as he does everyday yeah all the time and you know so <hes> him I would say yours because Oh my God shows the funds. I read your captions. I'm like she's still. She's so funny so randomly Bunny Liza love her account. There's a there's a couple of like workout accounts Corinna. She has a really good accounts really she's like why follower. It's not just because of her workout. She's actually like super bubbly too and like while she's working. She's laughing. She's always smiling. She has is like really early. Brighter outlook to life and I love that Miguel does kind of people you need you gotta clean up your following list to all be paused yeah exactly them or yeah. I actually I don't mute anybody. I just don't follow them. If I don't want to. Yes sometimes I get like my friends like randomly finally from back home like hey unfortunately impose anything. I don't like I'm not I don't WanNa wake up like six in the morning. I'm scrolling through by feed and I see something. I don't want thing like we're feeding ourselves all this every second second of every day that's free. We are scrolling one hundred hundred even if we don't think it's doing anything subconsciously we remember it. We really and just something neuro neurologically yes so just follow great stuff dining literally. Oh good there's like Poets Account Count Motivational speakers following <hes> self like that or a motivational. Sorry quotes the <hes> so yeah anything that's uplifting. I'm down to follow yeah. There's an account called the holistic psychologist that I love it's like separated by periods ads and everything that ever learned in therapy or read it in psychology books that I'm like Oh my God. This is how humans work. This is. How like a childhood wound is showing up in our life now? Here's the healthy way to like set boundaries between friends. It's the best ask I'm slowly learning that the all the boundaries and like I love it. What I what what I should be allowing in what I should like you know be giving off or anything like that? Oh putting out as a universe or anything I've always known the like the put out positively into the University of but that's actually when I started my youtube channel was when I felt good yeah and I was like Oh cool. I won't put any negativity out into the universe. I'm just putting PAS and that's another thing or another reason why don't blog it's because it's so easy to put the camera in front of you. I'm feeling like this today right after this person or like you know this person into the no so anytime put anything it's comedic sketches yeah so Mike I'm drama free right. You know like none so nobody can come to my channel and have like drama in there. They're coming in there to just have a good time for the next five minutes or two-minute. Sometimes that's so great my last would recommendation is an instagram account called. We're not really strangers. Have you ever seen as Mino- I mean I'm GonNa go through your following rest because I feel like it's all going to be good yea that one's pretty emotional do <hes> but it's they take pictures of like random signs around the city and then they like do what's it called with the spray. It's called spraying graffiti. They just like right quick little emotional national blurbs on like a street sign or the sidewalk but it's all like photoshop so it's not really like yeah. I love it so much in it. They have little cards. Sometimes it's like when's the last time you felt lucky to be. You is like sometimes you just. You're not even thinking that you need it and sometimes they hit to. You and you're like wow this is. This is great yeah. I love both of those you. If you're listening you should go check those out while we take a little break whilst gives us an extra piece of advice you can find on at just a tip podcast on instagram and we'll be back. Let's talk escape rooms. My opening pickup live. I've done about fifty which means.
"s._e._o" Discussed on OC Talk Radio
"Think. About gold the way they think about a mutual fund or an individual stock so only and this this sort of sounds like self you know <hes> pumping up around tires but it tends to be the more sophisticated broker or adviser thinks about gold or the brokerage team that manages one or two billion dollars in asset. They'll think about gold. What's a typical adviser that maybe has a couple hundred million many of them don't think about it and we have to really educate them on that space of why it's appropriate if you go beyond into the traditional investment professional we have found that a lot of institutions endowments family offices you know firms and and organizations and families that are really about not only appreciation of capital but really focused on preservation preservation of capital? That's our client base. That's the clients that are finding us right now. We're getting more and more unsolicited calls from institutions endowments universities. <hes> family offices are coming to us <hes> so that's that's the space space we find is our typical client. My goal is really to say look. What do you have a dollar to invest or one? Hundred million to invest percents percent in goal should be a percent of your portfolio so that's sort of my mission as it were is really educate educate people on the allocation regardless of how much money you have to invest but typically what we've seen is it's the wealthier clients more sophisticated clients clients have a larger investment committee or team. They're the ones that tend to gravitate towards the space more often than not okay so so tell us add an adviser is going to say to him or herself. Okay look when we need to have a certain allocation to these alternative assets gold or silver or precious metals a good place to be. Let's start with gold okay. Why should they work with Sprott as opposed to just buying an E._t._f.? of Coq sure sure well. I think what's brought brings to the table is a couple of things one is this is our only focused so a lot of firms have gold fund but they're wholesalers. Their corporate offices not really well versed in the trade in the allocation the way we are. This is what we do every day day in day out we write papers on white papers designer quoted all the time in both the <hes> the European markets Acadian markets and the U._S. market. This is what we live and breathe and eat every day so that's part A.. Is You know we do a lot of calls with our advisers with our investors and their clients chance because we're a specialist in this space I think when you're allocating capital two niche spaces you really want a specialist right. You don't want a generalist says oh we have some covers that waterfront that would be part of it part B. of it is that our product suite is really unique that we do offer a full suite of solutions that I talked about earlier <hes> but for the client that wants to truly own the physical metal. We're one of the few products out that allows them to do that. CICCOLINA tax efficient way <hes> so we do you have a unique product suite is well as having you know adapt and breath of talent and experience in the space I'm so those are the two of the primary reasons why one would wanNA think about working directly with us over. Just you know allocating to a typical e._T._f.. And I would say one of the thing about the A._T._S.. Side in addition to the physical side would be the equity side most the A._T._s. out. There are based off market cap meaning the largest minds out. There are the biggest positions in the portfolio in the gold space s the absolute opposite way that you'd want to invest you want to invest in the more nimble companies the companies that have the ability to have a meaningful torque to the goal of trade and so forth some more the mid junior space companies you'd want to invest in problems are very volatile. You need a factor based approach or an act of approach because you needed identify who the better capital allocators are who has the best properties from geographic standpoint as well as from productivity standpoint. There's there's a lot of factors you WANNA take into play <hes> because it's not just about the torch to the gold trade feels about survivability. Will these companies be around to take advantage of the next move and the gold price so so there's a lot of layers to the gold trade. I always say it's as simple simplest allocation you could make because ultimately we're talking about a bit s spread on yellow rock but one of the most complicated trades you can make because there's so many different ways you can allocate to the space whether it's physical equities debt and so forth so you really need a firm initially focused on the space anytime you're thinking about a niche investment like gold so add tell us looking jet just the price of gold here not at gold mining companies or anything but the price of gold. It's moved for the past three years China fairly narrow range for three year period of time so briefly what affects the price of gold and what do you see for the future sure well you can ask that question attended from people. You'll get ten different answers. I mean sometimes I'm just an inflation head. Sometimes it'd be flation hedge more recently. It's been the inverse of the dollar sometimes trade war conversations like we're seeing now can have a positive impact on it. <hes> surprisingly sometimes when the feds raising rates go does very well <hes> uh-huh and other times it it does poorly so there's no one thing that's going to drive the price of gold the one thing we look at right now why we're encouraged about the space right now from an opportunity standpoint is that as you mentioned goals been relatively in a tight hi trading range the last couple years all the while the S. and P. continues to go straight up so we're not calling gold at the bottom of around you know call it twelve hundred two thirteen hundred but it seems to be bouncing around that bottom <hes> pretty effectively and that goes into the whole store of value value right goal continues to appreciate over time <hes> where the dollar purchasing power the dollar depreciates overtime and I think that's why you're seeing this kind of bottoming effect or trend right now. <hes> in the gold price and what's interesting thing is each time over the last three years. The equity market has sold off gold has done very well so for example if you look at two thousand sixteen we all remember back in two thousand fifteen was the first time the said raise rates in a long time in the market. The first half two thousand sixteen sixteen was freaking out about the markets sold off substantially physical gold was up over twenty percent the first half of two thousand sixteen and Gold Equity Funds were up north of one hundred percent in less than six months. Now they rolled back over a bit but still finish. I see Europe positive <hes> the same thing was true in two thousand seventeen more so on the physical side than the equity side and then if you looked at the fourth quarter of two thousand eighteen when the Fed went from being on autopilot to taking a pause to maybe now even talking about <hes> the next move may be down in rate direction yes and piece of off thirteen percent the Russell two thousand and small-cap market so off over twenty and goal is up over seven and go that we're up close to twenty percent so we've seen multiple cycles here in the last is three years alone that gold kind of sits there and does this job and then when there's a dislocation in the market it ramps itself from return patterns standpoint so we're really encouraged by that fact and what people more sort of missing right now is that last year was the first year since two thousand eleven that gold actually outperform the S._N._p.. S._E._O.'s off a couple hundred basis points goes off only about one percent and then from the September high of last year. Goals actually outperforming the S._N._p.. Almost nine hundred basis points or you know nine percent so we're into our third quarter. Now we're gold actually outperforming and that's even with the strong run up we had in the first half of this year so slow change happens so slowly sometimes times if people don't notice it until it's too late and you're seeing goals start to act the way it's supposed to act and it's starting to add real value in protecting a portfolio winners dislocations in the market so I think now's a good time to be thinking about the space okay. I appreciate that data appreciate that answer very much so question to ask all of our guess. What keeps you awake at night sure well? This doesn't have anything to do with investing <hes>. It's probably more of a personal issue but I have a twenty year old daughter who just came back from her Sophomore Year of college. She goes to school in Ohio and it's funny you know when she's away. I don't really don't think about it much. I'm not really worried about it but she's been home for about two weeks and I can't fall asleep now until she comes home and she reminds me that you know Hey dad. I live away from home. You Know Oh for seven eight months of the year now but <hes> truthfully that's keeping up at night right now. <hes> market wise look. I'm invested in stocks. I'm invested in real estate. I live in a home. I pay a mortgage. You know but I'm I'm diversified you know at my job. My income comes from precious old. I'm invested in you know dividend paying stocks and so forth. I feel pretty good about how my portfolio was laid out. I'm not trying to time the market. I'm not trying to move to cash so from from career standpoint from an investment standpoint. You know I feel feel pretty good. You know look I'm fifty. I've been pretty smart with my money. I've paid off most my dad's so I don't really worry so much about my investment world. I mostly worry about my kids right now my twenty year old in particular. That's what keeps me up at night right now. Well well. I can tell you as a father of seven that will probably continue to happen throughout the rest of your life no matter what as they're in here <hes> we always worry about them and then you get grandkids and the end just multiplies it. So what book on investing testing would you recommend for our listeners here well. I if I can give you to degrade yeah. They're they're one ones investing in one sort of business in general but this book I actually am rereading so I read it for the first time about twenty years ago. It's the creature from Jekyll island which is a great book about the formation of the Fed written by Edward Griffin and for those that don't you know no you know the Fed was formed in nineteen thirteen but this group of individuals all met on Jekyll Island and and <hes> in Georgia right on the coast back in nineteen ten and it's really fascinating for when you read the book about a y it happened why the Fed was formed and it gives you a lot of of history and not just the the U._S.. Economy in our markets but on America in general so it's really fascinating and I decided to reread it about four months ago because of all the things that are going on with the Fed right now and trump and Paul and you know the power struggles and so forth and what's fascinating is this book was written back in Nineteen Ninety four and what's interesting about is all the things they write about then are still true. Today nothing's really changed and so that's a fascinating book that if you WANNA learn a lot about business and how our economy works it's a fun book to read and <hes> it's a really informative books. That's that's that's one I would. I would tell people pick up and then the other one is is going into summer. There's always a fun read <hes> to be had out. There and I just read this over the weekend. Actually I mean it's called the lobster chronicles. It's about one hundred page book by <hes> Linda Greenlaw and this is. I put this in the business category even though it's not a business book is more of a lifestyle book but it's about the LOPS lobster industry up in Maine Gene and when I tell you you start reading this book and it's fun to read about kind of what's going on in Maine lobsters and so forth you quickly realized about halfway through it is a business book because all the things that go on in that industry. It's like any other industry out there. How competitive it is is <hes> how vindictive people can be <hes> the cost of running a lobster business so that's a fun book? You can read over the course of a weekend coming into summer. <hes> those would be the two. I read a little bit more heavy as the the creature from Jekyll island a little more light would be the lobster chronicle those it'd be my recommendations right now. Hey thank you very much. We really appreciate that we <hes> while back we interviewed Roger Lowenstein who recently wrote a book about the the Federal Reserve and and <hes> went back and looked at a lot of that history and it was a fascinating interview to to to listen in here about <hes> how things started and what America was like and and the like so we appreciate that and nobody would guess that book is about about the Federal Reserve by the title so <hes> give the for those who would like to know more. Give us your website and contact information or sure so you can you can reach us a couple different ways obviously the easiest ways just go to spot dot dot com and.
"s._e._o" Discussed on OC Talk Radio
"The show's brought to you by one of the leaders in the field lead genius and we have with us today that genius himself Mark Godly. Hey Mark thank you for that. All is the announcer today for the data dumb show and I am incredibly excited to be joined by a good friend and a respected peer but I've known for a number of years Santosh Sharon welcome to the data dump show. Thank you mark very excited to be in. Look to the conversation Santosh you you and I got to know owned by my Santosh currency O of ever string we'll get to that probably a little bit later in the program but I want to go back to when you and I I met you and I first mad wing. You were a senior executive at Zoom Info and and I was a large consumer of Zubin but I don't think I ever got your origin story. Why the heck did you join? Do what was your charter. That's actually interesting story so if you'll allow this takes me back to join drought right so I had just stole the mobile company mobile was still in its infancy and I was thinking of doing something in the mobile space right but I happened to read <hes> was an analyst report or the prospect of Lincoln Ibero. Lincoln just recently gone I._P._O.. I think that the before and there was a product of that read in that report that hit me like a both lightning right so this was my first introduction the data space and and what it said which was pretty profound for me that time is that a typical data business like Linden was largely automated and they had zero cost Zuno marginal cost of inventory venturi right so much stuff inventory as you know the cost of building a single unit of product rights when did a businesses. You'll get the your your fix Costello's than you can. Keep selling that inventory. Keep coming up a new new products. We thought most <hes> in a little too <unk> margin I tend to be intellectually curious so I wanted to experiment largely to learn and brute myself just seemed like right some of the best businesses of future going to be data businesses drown. I was in Boston at that time and event online and it gets searching and Zoom Info for some reason must have good S._E._O.. That's the kept showing up or span so the event on Lincoln and sent an email to Yonathan who was the C._e._o.. Of Zoom in full one thing led to another and I ended up. I joined him initially as V._P.. Of Products at Zoom I guess I must admit you relatively early. If I go back to when I get introduced in and if you look back on that obviously zoom has been sold at this point to private equity firm if you look back on your was it four years by years four years I see that your major accomplishments as I'm. I'm very proud of some of the what we did at zoom again. I was just learning along the way you know a lot of companies that grow of Anita back you feel like the growth it came out of almost as serendipity are almost two. You can't put your finger into view that but the zooming grow was Vincentian right it was on most likely put a plan into motion and we executed and could see the growth shape up month by month bit by bed too in terms of my contributions. I want very well with y'all richer was a-plus before joint join. It was a typical data company right by one of mean by typical data company. Is You sal lots of people to sell your revenues dependent on how many calls house these seams people make and delighted by some files and it's it's a typical data company is not automated like Lincoln is right so is down the line you basically put the entire company to automation right all the way from lead volume right Ben heat flow coming in S._E._O.'s and other programs all the way they converted right into <unk> platform so one of the biggest contribution was built sub service Elvis Platform Richer Zuma still using today which drives bulk of the revenue and then all the way to footman. How data consumes delivery? How did I collect it was also the automated and all the way back in customer advocacy? See and so on so thinking about taking advantage of zero marginal costs you got to have lots and lots of automation into play. That's really walked made. Obviously you know the history of Zoom in for from from there on what's <hes> not only grow if you look carefully didn't hire as much people right so they're in proportion automation. We put in place that's a great story and after that hat you then went to Aberdeen which had recently acquired heart hangs market intelligence data business and you do. You did a little bit work with them. Where do you see that business going very interesting being mix of content in data yeah? That's a that was a very interesting experience as well so zoom. I learned a lot about the data business at Abidine what I learned about the limitations of data they can only get the right person right from their own words. You need the right content and messaging to interesting interest right so deny focused because they hop their business was the analysts business <hes> the runs out of Boston and they're focused a lot on how to combine data and content. I actually I would say we both one of the best bronx in skeptically that combines the two right I think they're calling place place or you'd essentially one of those up playing in a really unique space where they can automate some of these insights and contention messaging by combining the data data data can tell you who to talk and some of these other expertise that they've built tells you what to say along those lines. I think it was just announced yesterday that they acquired a company that I'm I've been affiliated with a couple of years called. The big willow did did that surprise to you. Do you see that very much in line with the strategy you help them. Execute around combining content what to say to what person Yeah Yeah I think that sort of allying <hes> with the direction <hes> the pursuing they have interesting sort of challenge of combining David content right and insides is really whether to come together at business insider caring tend to provide helps them provide that incites in an automated bridges right it bridge as a big below acquisition was probably a strategically of a step in the right direction this a hug them sort of automated into the keys automating a lot of this right skating was there honest business is also undergoing some physician with just bought right. Live is the decision acquisition position but actually increases the value for <hes> abidine so that that's an interesting or could or both avenue speaking of interesting times. I call myself like the accidental data guy I like. I never intended to get into data space and I think we've been in it now. For Ten years and I think about your background having founded run a machine gene learning multi-lingual lingual tax analytics company and you've done a whole bunch of other innovative entrepreneurial stuff. Why are you speaking in the in the B._B._C. Data space it seems like it such a somewhat stodgy uninteresting place compared to all of these other fascinating adjacent verticals? Why have you spent since two thousand twelve so going on six years now in the data space and you've just taking on a really big role the biggest one yet inundated with restoring what are you doing? This is a very interesting question. Potter bollards long hard as you can imagine so the the foster data and about this would be very long discussion if you go into it but the comes from yellow pages and you could say stodgy. It's been awhile but we look at data moving forward the future of data it is almost at the center of everything we're going to do in future right so it's data is knowledge data represents truth. Hey think about it. It's a computational representation of reality right. Why is he bought in the future belongs to automation right so I mean if you look at the cars right it started from stick shift to automation to self driving to it's it's headed to fully automated rights of businesses are going to get into more and more automation than more and more decision-making happen to the right so when you when you say inaccurate data socks what we are really saying is that it provides an incomplete picture of reality of the truth right computers needs to build an accurate representation reality in order to help the decision making Jay Wright and data is going to play a really important role in the way I look at it? We are like maybe inning t of a ten into a linen game data right so forward. The future data is really brought. I'm glad you you believe so. Certainly I wake up a couple times a month and stare embarrassing. What am I doing with myself and I'm just GONNA play back this this podcast remind myself that I am in the right place? I am not here. Accidentally and actually that's a good segue. Let's take a quick break. <hes> when we get back to the break I wanNA talk not about the past and how you got here but I want to talk about the future and what you're doing today in why you think it is the right place at the right meantime. Let's take a quick short break pay bills and we'll be back in a minute or two and we just want to remind you that how well do you know your total addressable bull market. What are the most profitable micro segments of your audience? Who are all the decision makers at your ideal accounts?.