Aired 1 year ago 1:33
russell brunson Discussed on Marketing Secrets
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Aired 7 months ago 8:19
The Labor Pains Before The Birth Of Your Vision
For any of you who are struggling with labor pains while trying to birth your vision, this oneâ€™s for you. On todayâ€™s episode Russell explains what the stress is like on the eve of Funnel Hacking Live. Here are some of the awesome things to listen for in this episode: Find out why as you get closer to the launch of something, there seems to be more work. And find out why Russell compares launching something to labor pains before giving birth. So listen here to see how planning an event is similar to giving birth. ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Alright everybody, so by the time you listen to this Iâ€™ll probably be at Funnel Hacking Live, maybe itâ€™ll even be over. I donâ€™t even know. But I just wanted to record this as weâ€™re getting closer and closer to the deadline and the amount of things that have to get done seem to multiply and multiply. And you always think, â€œAs I get closer all these things will be done and it will be easier and easier.â€ But itâ€™s the exact opposite. The closer you get the more things you forget and the more things it becomes and gets deeper and deeper and deeper. And itâ€™s crazy. So Iâ€™m heading to the office right now. Itâ€™s Wednesday, 10 in the morning. And for the last 2 or 3 nights in a row weâ€™ve been up there all night getting the order forms done and getting the print done, and the event guides, and then the Power Point slides, and then more Power Point slides, and then thereâ€™s more Power Point slides, and then oh weâ€™re going to launch a viral video for the thing, so we gotta do the print for that, plus the social strategy. Plus all the sudden we got the new videos going live and I gotta record voiceovers for that, but then I lost my voice and so now I gotta record it again because my voice sounded horrible in the last one. It keeps going and I donâ€™t even have one of my presentations done yet. I think I have six presentations so itâ€™s like, all of them have some done, but none of them are done. Itâ€™s just a lot. And thatâ€™s just my plate, thereâ€™s the rest of the team, thereâ€™s so many moving parts and so many moving pieces and it gets overwhelming and gets stressful. But I donâ€™t want you to feel bad for me. I wanted to share this because I know for all of you guys going through this, as you are approaching the launch of your thing, could be a funnel, could be a book, could be a product, could be a webinar, could be a course, could be a new physical product, whatever your thing is, as youâ€™re trying to launch it the closer you get to the deadline, the more stuff that starts coming up and the more things there are and your body does not like it and it freaks out and all it wants to do is just run away from this pain and shut everything down and be like, â€œStop, just leave me alone. I want to go to bed.â€ And most people do. Most people break and crack under the pressure, theyâ€™re like, â€œYou know what, I am going to go to bed. Iâ€™m tired.â€ But the reason I want to share this with you guys is because I think one of the reasons why people do that is because they let themselves off. Theyâ€™re like, well, thereâ€™s all this stress and pressure of the thing, and if thereâ€™s not like this hard date, they just let the hard date slip and slide and slip and slide and it moves from a day to a week, a week to two, two to a month, a month to multiple months to years and nothing ever gets done. And I think one of the reasons why Iâ€™ve been so successful in this business is not because Iâ€™m the best performer, I donâ€™t think I am. Itâ€™s not becauseâ€¦..well, we do have the best product, but you know, come on now. But itâ€™s not because of any of those things. I think I got really good at a young age in this business at like attaching a deadline to something and making it like our lead or gold deadline. If I donâ€™t achieve this, then Iâ€™m going to die. And with events its that way. Last week we had the 10x event and it was like, win lose or draw, Iâ€™m stepping onstage for these people, we have to get these things done. And same thing with this, a week from today jI will be onstage giving my first presentation and if itâ€™s not done, it doesnâ€™t matter because it all has to happen. So I think by not giving myself an out and just having, these are the hard deadlines that have to happen. When we launch a funnel, the first thing we usually tell all our affiliates and JV partners and everyone, so they can get it in their calendars, and then I know, â€œOh my gosh, I have to have this day because we told them this is the day itâ€™s hitting.â€ You know, and I think thatâ€™s the lesson for you guys today. As youâ€™re moving closer to anything great, any project, any idea, as you get, when itâ€™s far away itâ€™s this beautiful vision of how amazing itâ€™s going to be. I watch, in fact, Iâ€™m looking, Iâ€™m Clickfunnels office and Iâ€™m looking through the window and I can see the TV screen, itâ€™s got all the b-roll from all the Funnel Hacking Liveâ€™s and I see that, and Iâ€™m like, â€œOh thereâ€™s the vision. Weâ€™re going to that and itâ€™s going to be fun. Everyoneâ€™s going to have a good time and itâ€™s going to change peopleâ€™s lives.â€ And thatâ€™s the vision that drives you. But itâ€™s probably kind of like giving birth right. Youâ€™re like, you have this baby and youâ€™re like, â€œItâ€™s so cute. I want another baby.â€ And then the wife, at least my wife, as youâ€™re going through horrible itâ€™s like, â€œThis is horrible, why did we do this.â€ And I think right now this is the labor pains that weâ€™re going through and all those kind of things. So I just wanted to send you guys this message, just as hopefully encouragement. Just like, oh my gosh, Russell goes through this, everyone goes through it. Iâ€™m going through pain right now because Iâ€™m trying to give birth to this new idea and you know, 9 months ago when we started talking about it, it was this beautiful, easy, amazing thing. I saw the end result and you forget, I should make this a straight analogy. You forget during the time of conception that the labor pains are going to come before thereâ€™s a baby. But the conception is so great and amazing, youâ€™re like, â€œThis is awesome.â€ And then the labor pains come and you just want to stop and runaway and hide. But if you do, the baby never comes. If you do, the event never happens. If you do, the funnel never goes live. If you do, your voice is never heard. So itâ€™s understanding that and then being okay with the labor pains no matter how painful and how horrible they are in the moment. And thatâ€™s how Iâ€™m feeling right now. We are definitely in the labor pains of it, but itâ€™s worth it. And for me itâ€™s just like, itâ€™s stopping and right now looking at this video and seeing what happened at last yearâ€™s event. Iâ€™m like, okay thatâ€™s what Iâ€™m reaching towards. Thatâ€™s where weâ€™re going, thatâ€™s what Iâ€™m trying to accomplish. So just knowing that thatâ€™s the baby at the end, the goal at the end. Itâ€™s what makes the labor pains possible. Anyway, any of you guy who are under stress or pressure right now because your thing is about to go live. I feel you, I understand you. Iâ€™m going through that pain right now, itâ€™s just remembering the end result, remembering who youâ€™re serving, remembering what youâ€™re trying to accomplish. For me, itâ€™s the only thing that gets me through all this stuff, because man, the closer you get to that end goal, the harder the contractions pains that come, the harder that pressure is. But the difference between people who are great and who are good, the great oneâ€™s thrive through that pressure and come out the other side even better and they serve at the highest level. So you guys can do it, I can do it, my team can do it, weâ€™re all going to do it. It should be fun. So anyway, hopefully that gives you guys some motivation today. For most of you, Iâ€™m excited to see you at Funnel Hacking Live. I think we ended up with 4500 tickets. So it should be a huge party, a big show. And next year weâ€™re going to the same spot, weâ€™re not going to grow it. So this will be the size of our tribe for at least the next two years, maybe longer. After experiencing the 10x and seeing the 35,000 people in the stadium, I definitely realized I donâ€™t want to do an event with 35,000 people. So Iâ€™m super content at where weâ€™re at today. So if you didnâ€™t get your ticket for this year, make sure you get it for next year. Weâ€™re going to have a discount live while the eventâ€™s happening at funnelhackinglive.com, and then when the eventâ€™s over, that discount ticket will go away as well. So if you want to get a ticket at a huge, screaming discount for next year, do it now or forever hold your peace. Alright, thanks everybody, I appreciate you. Time to go in and dominate the day. Go give birth to a baby, or like 7 babies for all my presentations. Iâ€™m having septuplets or whatever. Octuplets? Whatâ€™s 7? Itâ€™s a lot. So Iâ€™m going to go give birth for you guys, and hopefully you like the baby. Alright talk soon everybody. See you guys soon.
Aired 5 months ago 13:47
My Funnel Hacking Live Keynote Presentation - Part 4 of 4
Listen to the final part of my keynote presentation from FHL. During this part of the presentation, I dive deeper into understanding and mastering hooks. On todayâ€™s episode you will hear part 4 of 4 of Russellâ€™s first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Find out why the hook is a little harder to catch onto, but why itâ€™s also the most important part. Find out why you should practice different hooks, much like a comedian practices different jokes. And find out how you can find examples of other hooks proven to work, and model your own after them. So listen here to the exciting conclusion of Russellâ€™s keynote presentation at Funnel Hacking live this year. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. You are about to listen to part 4 of 4 of my keynote presentation from Funnel Hacking Live, the exciting conclusion of this presentation. Weâ€™ve talked about offers, weâ€™ve talked about stories and now weâ€™ve dived into the hooks. And the hooks arenâ€™t something that take as much time to explain, but itâ€™s probably one of the hardest parts for people to do. So make sure to pay a lot of attention to this part of it and start thinking through what are the hooks you could be throwing out. And hopefully you notice allt he hooks I throw out. Iâ€™m throwing out hooks every single day between my podcasts and the blog posts and the Facebook liveâ€™s, and Instagrams and on and on and on. So hooks are the key because thatâ€™s what gets somebodyâ€™s attention and letâ€™s them focus on your story so then you can make them your special offers. So I hope you enjoy the exciting conclusion of my keynote presentation at Funnel Hacking Live. With that said, Iâ€™m going to queue up the theme song, and then weâ€™ll jump right in to part 4 of 4 of my presentation. Okay, Iâ€™m going to go over the last step. We talked about offer, we talked about story, the last piece in this is the hook. So what is the hook? To understand this really well, I want you guys to imagine what happened right before you probably came into this room. You were in the bathroom and you were sitting kind of like this, and most of you had your phones and youâ€™re going like this. So what a hook is, is the thing that makes you stop and be like, â€œWhoa.â€ Thatâ€™s a hook. This is how I judge my hooks. I imagine all of you guys swiping and whatâ€™s going to make you like, â€œWhoa, hold on. I gotta finish so I can find out what that thing is.â€ This is literally whatâ€™s happening, in case youâ€™re wondering like, â€˜Oh my customers donâ€™t do that.â€ They do. I was in the airport two days ago, I walk into the airport and for the women Iâ€™m so sorry you have to find out about how gross and disgusting men are. But thereâ€™s a dude swiping while heâ€™sâ€¦Iâ€™m like, seriously. Put it in your pocket for like 30 seconds, it doesnâ€™t take that long. It was just amazing. Thatâ€™s what theyâ€™re doing. So you gotta imagine, this is whatâ€™s happening in todayâ€™s world. Itâ€™s not that theyâ€™re sitting at their desktop, studying you and reading things and researching. Whatâ€™s happening is this. Theyâ€™re flipping through their phone and seeing their friends and their pictures and their profiles and their cat videos and thing after thing after thing after thing. And your ad has a shot in there for like 1 second, probably less, in the middle of the scroll. If you donâ€™t stop them right there and they donâ€™t say, â€œHold on, put the phone down, I gotta come back and check this out.â€ Youâ€™ve failed. The hook is the key. Without a good hook nobody will ever hear your story, without a good story no one will care about your offer. Now the hook in and of itself does not provide, does not increase the value. The hook does not increase the value of what it is youâ€™re selling. What the hook does is it grabs your attention long enough that theyâ€™ll listen to your story. The story increases the value and then the offer increases the value. The hook grabs them just long enough that you can tell them the story. So every story you have has multiple hooks. Thatâ€™s why itâ€™s so important for you guys to be publishing and putting things out there all the time because I have no idea what hooks are going to land, which ones people are going to resonate with and which ones donâ€™t. I was at a retreat, like a mastermind group with Brendon Burchard and Dean Graziosi and a bunch of really cool people, both of whom are going to be here this weekend speaking with you guys, itâ€™s going to be amazing. And weâ€™re sitting around the campfire and Dean told this story that was so good. He said, â€œItâ€™s interesting, if you look at a comedian, you see them on the Tonight show and they pick up the microphone and they do their thing. They do the thing and they land it and everyoneâ€™s like, â€˜oh my gosh, this is the funniest person on earth.â€™ You donâ€™t understand. The comedian doesnâ€™t just get up there and do his thing. â€œWhat happened is two years prior he got a job, he went to a dive bar over here, wrote ten jokes, got in front of like 30 people and tried his thing and he tried it. He told joke one, two, three, four, fiveâ€¦and one of the ten jokes landed. And heâ€™s like, â€˜okay, that joke was good, the rest were horrible.â€™ Goes back to his apartment, writes 9 new jokes, got the ten new jokes, goes to the next dive bar and gets in front of it, boom he does it. Nails the first joke because he knows itâ€™s amazing, does the other 9 and like 2 of the other 9 work right. Now heâ€™s got 3 new jokes. Then he goes back, rewrites the other 7 comes back the next night. Boom, he keeps doing it and doing and doing it, until he knows heâ€™s got ten of the most amazing jokes in the world, then he gets on the big stage and performs and every single joke lands.â€ Itâ€™s the same thing that weâ€™re doing right now. I have no idea what hooks are going to work, right. So what do I do? When I hear a story in the morning I jump on my phone, I get my phone out as Iâ€™m driving to the office. And half of you guys are like, â€œRussell, donâ€™t drive while youâ€™re podcasting.â€ Itâ€™s like a block, and thereâ€™s no anything anywhere. I wish I could show people that. I getâ€¦anyway, whatever. So Iâ€™m doing my thing, talking and I tell a story right. Thatâ€™s my first time. Then I come in and I see Dave and Daveâ€™s like, â€œAh!â€ and Iâ€™m like, â€œAh! I gotta tell you a story.â€ I tell Dave the story. I tell it a little differently this time. Iâ€™m like, â€˜okay, that worked. It made sense, he got excited.â€ Then I go out to the bull pen with all the marketing team and I tell them the story. Then I jump on a Facebook Live, I tell the story there. I tell it 4 or 5 times until I know how to tell the story. I see what lands, I see what hooks that got people interested. Or If I tell a story and Daveâ€™s like, â€œThatâ€™s really cool.â€ Iâ€™m like, â€œCrap. If Daveâ€™s not flipping out, itâ€™s not a good story.â€ And thatâ€™s how we know. So itâ€™s testing these things, testing it, and testing it. So when you have a story youâ€™re putting out different hooks, like which of the hooks are people grabbing onto? What are the ones that are interesting? What are the ones that people actually pay attention to? And then like, â€œCool, now weâ€™ll build things bigger on those.â€ But you gotta be practicing stuff all the time, because if youâ€™re like, â€œI gotta, this one has to work. Itâ€™s gotta be perfect, itâ€™s gotta be, I donâ€™t want to screw this up so Iâ€™m going to wait to tell my story, Iâ€™m going to wait, Iâ€™m going to wait.â€ Itâ€™s the equivalent to walking up on the Tonight show and being like, â€œIâ€™ve never tested this material. Letâ€™s go.â€Â You would never do that, right? Yet we do it in our businesses all the time. You canâ€™t do that, you gotta be telling the stories, telling the stories. Every single one of you guys in here should be Facebook Living your experience today. Seriously. If youâ€™re not, why did you waste that experience. Thereâ€™s some story that will impact you today, if not me, by somebody else, that affects your life and your customers directly, and you better be talking about that tonight when you get home. Either podcasting, video, facebook live, something to start practicing. It begins tonight. It doesnâ€™t begin manana because manana never comes. Alright so how do you find the hooks that you want to model? So next time you guys are doing this, and you shouldnâ€™t do this, itâ€™s really disgusting, but maybe youâ€™re at your desk doing this, but as youâ€™re scrolling through look at the stuff that stops you. Look at the stuff that stops you and be like, â€œWhyâ€™d that hook work? What was it?â€ Okay, the Thirty Days book was not my idea. Someone else had a Thirty Days thing in another industry, I was like, â€œThatâ€™s a good idea. He hooked it over there, Iâ€™m going to hook it over here.â€ because it made me stop. Now if you find an ad, instead of just looking at it and being like, â€˜Thatâ€™s a really good ad.â€ Then you go the ad and Facebook had done the coolest thing in the world, thereâ€™s a little tab here that says ads and info, you click on it and it literally shows you every single hook that that person is running right now.Â So if you clicked on that right now, you would see, â€œhereâ€™s a couple of hooks that Russell and John and the team are currently running.â€ â€œRussell, thatâ€™s a lot of ads.â€ Yeah, weâ€™re throwing out insane amounts of hooks every single day. And you can do this with any advertiser, you see their ad on facebook, you click on their thing and it will show you, hereâ€™s every ad they are actively running right now. You can see all the hooks. So every time someone hooks you, stop, pay attention, go look at the thing and look at all the ads and start studying, start looking, start geeking out. Thatâ€™s a lot of ads, how many do we have on here? Now this is, I was doing this last night. At one in the morning I was still working on slides and I was like, â€œhow do I really sink this in?â€ and I started thinking about the Two Comma Club winners, the Two Comma Club X winners and I was like, I want to show some examples of some of these. Because you hear these people all the time, right. You see their pictures, you hear the stories and youâ€™re like, â€œThis is amazing, I want Two Comma Club.â€ Now how many of you guys have actually looked at the hooks that theyâ€™re throwing out. If theyâ€™re in the Two Comma Club and Two Comma Club X it means they are insanely good at hook, story, offer otherwise they would not be here. So we should be looking at it. So I started looking at it, Iâ€™m like, Iâ€™m just going to pull up a couple of random people. So the first one I pulled here is Drew. Is Drew in the room right now? I think he is. So this is, this is amazing. Drew owns a company called Fit 2 Fat 2 Fit, have you guys seen his ads before? So Drew is a personal trainer who was ripped and amazing, and I might be telling the story wrong, itâ€™s awkward that heâ€™s in the room, so hopefully I tell it right. But he was ripped and amazing and his clients were like, â€œWell, youâ€™ve never been fat, so you donâ€™t know what itâ€™s like.â€ And heâ€™s like, â€œOh yeah? This is what Iâ€™m going to do. Iâ€™m going to get fat, super fat.â€ So he gained a whole bunch of weight to prove to everyone. He went from being fit to getting really, really fat and then losing all the weight again. Probably not healthy in retrospect Iâ€™m guessing, but that is an amazing hook. So you see, hereâ€™s like a thousand different weight loss offers out there, â€œHey Iâ€™m sexy, Iâ€™m ripped.â€ Then you see Drew sitting here with Jay Leno and heâ€™s like, â€œI went from being fit to fat to fitâ€ and shows the before and after, and that hook is amazing. Boom, Two Comma Club X winner. This is Natalie, how many of you guys remember Natalie Hodson from last year? Thereâ€™s Natalie right here.Â Two Comma Club winner, sheâ€™s getting close to Two Comma Club X, same thing. Whatâ€™s interesting, Natalieâ€™s business prior to this was a good business. She had good hooks, good story, good offer, it was doing well, but never like amazing. Then she came back and she was like, â€œWhatâ€™s the hook, whatâ€™s the story, what is it?â€ and she shifted from her other business that was doing okay to this. And you guys remember Natalieâ€™s story? She talked about vulnerability last year. She talked about how she was doing this live video and she peed her pants during it, which is like the most humiliating thing ever, right. And then she turned that into a product teaching women how to control that, and went from zero to Two Comma Club winner in 4 months, because of the hook. Find a better hook. Again, if your funnelâ€™s not working, itâ€™s always either a hook, story, or an offer. That hookâ€™s amazing, her story is insane, and the offer was amazing. A million dollars in four months. Garrett White there in the middle. Hereâ€™s a landing page I found of his, one of my favorite landing pages. How is this for a hook? â€œAttention married business men, learn how to unlock nearly unlimited sex, power, and money without having to cheat on your wife, get a divorce, ignore your children, leave your church, sedate with drugs, or party like a rock star in Las Vegas.â€ What? How do you not click on that as a man? I could have everything I want in life without all the bad stuff, this is amazing. Heâ€™s a master at hooks. If you look at anybody in this club, anyone who is on stage, all the people who are doing what you want to do, you guys, theyâ€™re amazing at hook, story and offer. And if you want to be on stage you have to become better at hook, story and offer. So as youâ€™re telling your story, start building your inventory, â€œWhat are the hooks I can test out?â€ Test out this, test out this. And my question is, how many hooks are you guys actually throwing out. You need to be throwing out a lot. Okay, hook story, offer. And then one last thing that I want to kind of show you guys. If you look at this hook, story, offer, this is happening at every single step in your funnel. Your ads, thereâ€™s a hook, a story, an offer in your ad. Someoneâ€™s scrolling, thereâ€™s a hook, youâ€™re telling them a quick story, you make an offer, click here, thereâ€™s the offer. Then they come to your landing page, thereâ€™s a hook,Â thereâ€™s a story, thereâ€™s an offer. Then they come to buy your product, hook, story, offer. Upsell, hook, story, offer. This framework is essential for you guys to master. Itâ€™s so simple. Thatâ€™s why I wanted to start today, itâ€™s so simple, but itâ€™s the most important thing. You do it over and over and over again. If something isnâ€™t working inside your funnel itâ€™s always either your hook, your story, or your offer. I donâ€™t care what funnel it is. Youâ€™re going to learn about a ton of different funnel types this weekend. Youâ€™re going to learn about challenge funnels, and summit funnels, and book funnels, 100 funnels, it doesnâ€™t matter which one it is. This framework fits into every one of these funnels. And the last one it mentions, the hook, story, offer, this is the key. Hook story offer is the thing that grabs somebody, brings them into your world, and after you have them, the next phase then is how do we increase the value? How do we help these people along the line? In the books you guys got yesterday, I actually printed off a copy of our value ladder so you guys could see, this is our value ladder. And the person speaking after me is Stacy Martino, Iâ€™m so excited to have her. You guys are going to love Stacy. But she is a master at taking people up the value ladder. How do you take people, after youâ€™ve hooked people and youâ€™ve got them into your world, how do you love them and give enough value that they want to continue to progress with you throughout everything else youâ€™re doing? So I am out of time. I want to show one quick video and then Iâ€™m going to be done for this morning, and then Stacy is going to be coming out, which Iâ€™m so excited for you guys to meet her. This is a video we made last year at Funnel Hacking Live, we showed it at the very beginning. I want to show it really quick, itâ€™s only about a minute long, but itâ€™s going to kind of re-sum up my feeling of you guys as our funnel hackers and why weâ€™re so passionate about this weekend. After the video is done, if you guys could go crazy, do a huge round of applause, and weâ€™re going to bring Devon back out, when the videoâ€™s over. You guys ready for this? Here we go. â€œHereâ€™s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. Theyâ€™re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, about the only thing you canâ€™t do is ignore them. Because they change things, they push the human race forward, and while some might see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world, are the ones who do.â€
Aired 10 months ago 16:44
What If We Just Cut Everybody A Little Slack?
Some almost-incoherent thoughts on my way home from trick-or-treating. On todayâ€™s episode Russell talks Halloween, and about trying to look at everybody in the world the way he looks at his youngest daughter, Norah. Here are some of the insightful thing you will hear on this episode: Find out why Halloween is not longer Russellâ€™s favorite holiday. Hear why watching Norah laugh caused Russell to change his perspective on how he sees other pepole. And find out why Liz Benney was nervous to sign on to have Russell coach her when she found out he was a religious person. Listen here to find out why Russell believes we need to serve everyone at the highest level possible without casting judgment on them first. ---Transcript--- Hey everybody, this is Russell Brunson. I want to welcome you to a late night Marketing Secrets podcast. Itâ€™s Halloween, I just got done trick or treating, and I just dropped off Blake, who has been filming behind the scenes of everything this last week, at the hotel. Iâ€™m driving home and I wanted to share with you guys some thoughts. Alright everybody, this is probably less of a marketing thing, and more of a life thing. I hope you donâ€™t mind if I share this, but it was on my mind a little bit as Iâ€™ve been having so much fun with my kids. So we had Halloween tonight, which itâ€™s crazy. I used to love Halloween, it used to be my favorite holiday by far. I think Iâ€™ve recently transitioned from Halloween being my favorite, to now the 4th of July. Just because the fireworks, the age of my kids now, fireworks I think are more fun. But last year, I didnâ€™t know that was going to happen. Last year my kids started wrestling, so wrestling practice happens until 5:30 every night, we get home at 6:00. So last Halloween, thatâ€™s what was happening. We get home from wrestling practice, race home, and in my head Iâ€™m like, Iâ€™m going to wear my new Batman costume, which if you guys havenâ€™t seen my Batman costume, itâ€™s amazing, but it takes like an hour at least to put it on. So Iâ€™m racing home and Iâ€™m like, I donâ€™t have time to put my Batman costume on, and Iâ€™m kind of bummed because I wanted to wear that, I was so excited for it. I getÂ home and the kids are eating and everything is crazy and all the sudden the doorbell rings, and Iâ€™m like, â€œOh trick or treaters.â€ So we run to the door and itâ€™s my daughterâ€™s friend, and sheâ€™s all, â€œCan Ellie come trick or treating with me?â€ And I donâ€™t even know how to explain what happened, it broke my heart. And I didnâ€™t want to, I was like, â€œNo, this is my holiday.â€ And my wifeâ€™s like, â€œNo, this is the kidsâ€™ holiday.â€ And I was like, â€œNo, no.â€ and it broke my heart, so we let her go with her friends. And then the boys wanted to go with their friends, so I dropped one of our twins off. So it ended up being one of the twins, Norah who fell asleep in the car as we were dropping the other kids off, and then Aiden. And we went out and I remember it was the most depressing day of my life, Iâ€™m not going to lie. I took them trick or treating and I fell asleep in the car, because me and Norah were sleeping the car while Collette took the other oneâ€™s out, and I was just like, so bummed because this is my holiday and my kids stole it from me. But alas, I finally grew up and realized that itâ€™s their holiday. So this year I was more prepared for it, I was like this is going to be good. They went with their friends, we were okay with that. I took Norah out, it was really fun. She is still a super cute age, so at least I got one baby who still loves me. All the rest of them are out with their friends. Anyway, so thatâ€™s what just ended tonight, and Iâ€™m not going to lie, Iâ€™m beat up and worn out. And my beautiful wife is such a good sport. We had Blake come and film the whole thing and sheâ€™s not a big fan of being on camera all the time, but come one weâ€™re doing vlogs, and we need to document us dressing up. And she even got a costume and everything just for it. So sheâ€™s amazing to put up with my, with me. I canâ€™t imagine being married to me. Can you imagine being married to me, that would be so annoying. But I love her and Iâ€™m grateful for her. So for any of the spouses of the crazy entrepreneurs, thank you for putting up with your spouse because I know itâ€™s not, it canâ€™t be easy. I canâ€™t even imagine. So Iâ€™m grateful for my wife and Iâ€™m grateful for all the wives and the spouses. I always tell people you can only be as successful as your spouse will allow you to be, and Colletteâ€™s an amazing sport for doing all that even though I know she doesnâ€™t want to. But thatâ€™s not what I want to talk about today. I actually want to talk about yesterday. So yesterdayâ€¦.. Hey, sorry to jump in the middle of the podcast episode, but Iâ€™m at home and I actually finished recording this whole episode and then I got home and the rest of it just didnâ€™t make that much sense. And then I tried to rerecord it and it didnâ€™t make much sense. So Iâ€™m jumping on again, a third time, to try and finish out this episode because itâ€™s something really powerful and profound that I wanted to share, but for some reason I canâ€™t explain it. Itâ€™s one of those things where you experience something and then you try to explain it and then it doesnâ€™t really make sense. It was like you had a moment. So Iâ€™m just going to share with you the moment and then the insights, and then again, it may not make any sense to you but hopefully it will give you guys a little glimpse of what I experienced yesterday. We went to this school carnival at the kids middle school, and we get there and all the kids run off and theyâ€™re doing a million things with all their friends, and then me, Collette and my little Norah had a chance to go and hang out. And then we went out to the field and she wanted to go run across the field and I was like, â€œOkay, letâ€™s go.â€ So we start running, and we ran all the way to the goal posts, and we ran back and as weâ€™re running, sheâ€™s just laughing hysterically, and sheâ€™s so cute. And I look over and I just see her face and I see her laughing. Itâ€™s just one of those moments when time just froze. I was like, this is such a cool, itâ€™s a cool experience to see your little daughter laughing and happy. And the experience Iâ€™ve been trying to explain to you guys and Iâ€™m just struggling to get out, as I was watching her laugh for a split second, I had this really cool realization, where I realized once again that everybody in this world was once a kid, just like Norah. Even the people that drive us crazy, people I love, people I admire, people I look up to, all of them not that long ago were kids just like Norah, running around without a care in the world. On the same side, people I love and admire and look up to, but also the other side, people that drive me nuts, people I donâ€™t agree with, people that I donâ€™t agree with them personally, or I might not agree with their political beliefs or religious beliefs or whatever. But the gift I was given, and I donâ€™t know how to explain this to you guys, but as I was looking at her I realized everyone once was a child like her. And it made me just look at people differently for a little bit. I started realizing that the people that drive me nuts, theyâ€™re just little kids, they were a little kid not that long ago and they may believe different than me, but itâ€™s because of their life experience or because of the things that they experienced. It could be their parents screwed them up. Or it could be the group of people they got into, or maybe Iâ€™m the screwed up one. I donâ€™t know. But it just made me have a different level of love and appreciation for everyone in that moment. And I wanted to just kind of share with that with you guys because I think so often we give people such a hard time, people that believe differently than us. I know the political seasons are probably coming again soon. I donâ€™t track it close, but man, when the last political stuff happened it was like war every single day and everyone was hating each other. Itâ€™s like, oh my gosh step back and realize the reason why someone is on the left or someone is on the right, they didnâ€™t care about that 10, 15, 20 years ago, or however long that they were little kids like Norah, but because of how they grew up, or because of their parents or situation, all sorts of things, thatâ€™s why they believe that way. You may feel that theyâ€™re wrong, or I may feel theyâ€™re wrong, but at the same time it doesnâ€™t mean theyâ€™re bad. Same thing with religious beliefs, same thing with all aspects of our lives. I donâ€™t know, after seeing her in my mind I was like, I want to be more tolerant of people. I want to be more loving with people. I want to respect them for who they are because theyâ€™re all children of God, just like little Norah here running around. Then I started thinking about our callings. Everyone who is listening to this podcast, if youâ€™ve been following me for more than 5 minutes you know that I donâ€™t believe business is just about selling stuff. I believe that we are called to these callings, what weâ€™re doing are actual callings. Like me and our team building Clickfunnels and training entrepreneurs isnâ€™t just because weâ€™re trying to make money, we feel like thereâ€™s a higher calling. In fact, at the Dry Bar Comedy Club, where Andrew Warner interviewed me for two hours on the Clickfunnels startup story, he asked that. Heâ€™s like, â€œDo you guys believe that this is inspired by God?â€ and I was like, â€œOh yeah, 100%. No doubt in the slightest. We definitely feel like this is a spiritual thing for us. Weâ€™re doing our best to serve the people we have at the highest level that weâ€™re able to.â€ Weâ€™re by far not perfect, we screw up so many times, and we donâ€™t always give the best service all the time. You know, sometimes we have customers that leave angry or upset or whatever, but man we try hard. If you guys knew how hard I try at every angle every direction. And I just think about this, as weâ€™re serving we shouldnâ€™t care about what people believe, you know what I mean. We should serve selflessly, serve without worrying about that. Itâ€™s interesting, and I hope she doesnâ€™t mind me sharing this, but one of my close friends and someone I admire and look up to so much is Liz Benney, some of you guys know Liz. It was interesting when I first met her and she joined our coaching program, this is probably 3 or 4 years ago now, and she told me this. So Liz and sheâ€™s got a beautiful wife Christy, and you guys know that Iâ€™m a Mormon, Iâ€™m a member of the Church of Jesus Christ of Latter Day Saints, and she told me when she was applying through our thing, thereâ€™s a video of me telling the story about how God changed my life, and I talked about God in this video. And she told me she was scared to apply because sheâ€™s like, â€œWhat if, Russell talked about God, what if he wonâ€™t want to work with me, or what if he looks down on me, or what if whatever?â€ And man, who knows there may be a time in my life, I donâ€™t know, who knows? Hopefully not. I hope I never have been or would be that way, but you know she came in and I was like, I donâ€™t care what youâ€¦thatâ€™s not my purpose. My job is to serve in the best of my capacity anybody whoâ€™s willing to listen to my voice. And I shouldnâ€™t be pushing people aside because of sexual orientation or because of political beliefs or religious beliefs or anything. Thatâ€™s not my choice. I have so many things that I struggle with, I should not be the one trying to fix peopleâ€™s things. Thatâ€™s not up to me. My job is, hey Russell, this is your sphere of influence, this is the platform youâ€™ve been given. Everyone who comes to you, serve them at your highest level regardless of any of those things. And I almost feel like if I was to try to cast judgment or doubt or whatever on people for whatever the thing is theyâ€™re struggling with, man, I think about all the things I struggle with. What if the mentors and the people I was seeking help from didnâ€™t want to help me because Iâ€™m a Mormon, or because I believe this way, or because Iâ€™m struggling with this addiction, or this problem, or this thing. I donâ€™t think we have the rights or we shouldnâ€™t be the ones who are doing any of those things because weâ€™re not perfect ourselves right. So why should be the ones coaching everybody on all these things? I feel like weâ€™re given these platforms to serve anyone and everyone who comes to us, at our highest level, no matter what weâ€™re able to do. And I think yesterday in that moment with Norah, as I was looking at her and seeing her laugh, and I just got this weird love for everybody where I was like, oh my gosh, I just need toâ€¦any prejudices, anything like that that I have in my mind, I just need to get rid of them and look at everybody through this lens of oh my gosh, this is someone who is just trying to figure this out. Figure out this whole game the same way I am. And I canâ€™t cast my preconceived notions or judgments upon them, itâ€™s not my job, not my role. My role is to serve each person. I look back at Liz, I had a chance, it was funâ€¦I hadnâ€™t heard from her for a while and she Voxed me yesterday and was just telling me about everything sheâ€™s doing, the people sheâ€™s serving,Â how much success sheâ€™s had and how many peopleâ€™s lives sheâ€™s changing. And it was such a special moment. Iâ€™m so grateful that first off, she was willing to apply even though I know she had fear. She told me there was fear of that. Iâ€™m grateful that people on my team didnâ€™t cast any judgment. Iâ€™m grateful I didnâ€™t cast judgment. Iâ€™m grateful that we looked at her as we look at anybody and just said, look weâ€™re going to do our best to serve her at our highest level because sheâ€™s special, sheâ€™s got a gift, sheâ€™s got the ability to affect other peopleâ€™s lives. And I think that if we start looking at everyone around us that way, it will help us to not judge them because of their political beliefs or judge them because of their religious beliefs or judge them because they believe something or do something different than we do. Everyoneâ€™s got their own demons inside themselves and until, whatâ€™s the parable? If you read the bible thereâ€™s a parable, you know whoever is perfect among you, cast the first stone. And Iâ€™m like, Iâ€™m not perfect so Iâ€™m not casting any stones. Because I donâ€™t want those things coming back at me. Instead itâ€™s in your sphere of influence, serve the best you can. So anyway, I donâ€™t know if that makes any sense or if that helps at all. I hope it does. I just know for me, I had this really rare, amazing glimpse seeing my daughter and in this instant I saw everybody as her. And I was like man, everyone here 10 years ago, 15, 20, 30 however many years back was just like Norah is now. And I love Norah so much and I was like, I need to love everybody that much because if I do I can truly have an impact on them. And if Iâ€™m not careful when I look at people through this other lens, itâ€™s going to hold myself back. Anyway, it was really a reminder for me just to understand y mantle, my calling, my job, my profession, my career, whatever you want to call it, that Iâ€™m called to serve all people and anyone who can hear my voice and is willing to come towards me, Iâ€™m going to do my best to serve them at the highest level I can, regardless of everything else. So Iâ€™m grateful for everyone, grateful for you guys who are listening to this, Iâ€™m grateful also for your willingness to go out and get your message out there. Itâ€™s a scary thing, and as you will find, two things you will find as you start putting your message out thereâ€¦Itâ€™s funny, Steven Larsen shared one of them yesterday at the telethon, heâ€™s like, â€œAs soon as you go hit publish, the second you go out and start doing your thing, instantly every character flaw you have is going to smack you in the face. Thatâ€™s the best thing about business, as soon as you start putting yourself out there, all your character flaws come like, boom, right in front of your face.â€ Itâ€™s scary. Thatâ€™s number one. Number two then, the critics come fast, and they want to silence you as quick as they can. But man, Iâ€™m grateful for you guys who are willing to step up every single day in spite of those things, in spite of the fact that starting a business will bring every character flaw you have to the surface and youâ€™re going to be super,Â hyper aware of it. Things that werenâ€™t that big a deal before suddenly become a big deal because you are the leader, you are the person whoâ€™s putting yourself out there. And number two, the critics when they come, it can be scary. I will get critics from this podcast. I will get messages from people who are like, â€œI canâ€™t believe you talked about God in the podcast. I came to listen to marketing, notâ€¦â€ I will get that, I guarantee it, I get it every single time. But itâ€™s like, it doesnâ€™t matter. This is my message and Iâ€™m sharing it, and Iâ€™m sharing it and Iâ€™m grateful for you guys that are willing to do those same things as well, because itâ€™s scary, itâ€™s rare, but man when you do it, itâ€™s why youâ€™re here. So know that, keep being bold, keep being brave, keep putting your message out there. Get rid of any judgments or things you have out there because thatâ€™s not your role. Your role is to serve at your highest level to all people who will hear your voice. And if you do that, you serve selflessly, youâ€™ll be able to have the impact you really want. So there you go. For all those who I offended today, Iâ€™m so sorry. For those who heard my message and understand it, thank you and I hope that youâ€™re able to look at people the same way I had a chance to see people yesterday when I was looking at Norah. So thanks everybody, appreciate you all. Have a great night and we will talk to you again tomorrow.