14 Burst results for "patty william"

"patty william" Discussed on News Talk KOKC 1520

News Talk KOKC 1520

01:40 min | 2 months ago

"patty william" Discussed on News Talk KOKC 1520

"Her hot three point shooting with five made threes and finished with 19 points was the first time since 2010. OU has had two players make at least five threes in a single game. Patty Williams had 14 points and extended her double figure scoring streak to 27 Novia. Todd had her best game in a few weeks with 11 points and seven assists, and Tate inviting. Heimer had her best game of the season, matching a career high with 33 pointers, scoring nine points and making a key player in the fourth quarter office steal and an assist that helped clinch the win. It was just what the Sooners needed after a tough week in which they lost back to back games on the road to ranked teams. Now it's back on the road to face a team that's having a surprisingly tough year. Kansas State was picked to finish fourth in the preseason Big 12 Coachespoll, but the Wildcats are Owen six and conference play. I've only been blown out in one of those games when they've had late leads in their last four before struggling down the stretch and losing part of the problem, no doubt has been issues with covert 19. The state has had five conference games postponed, including the game and Norman against OU, scheduled for January. 2nd but has yet to be rescheduled. They went almost a month between games and since that return, they've yet to win. They're coming off a two point lost Iowa State at home on Thursday night and They wrap up a three game home stand desperately seeking a win. K State has won four in a row over the Sooners, and they've not won five straight since the stretch from 1989 to 91 Landers Auto Group is a proud partner of sooner. Athletics. This is the sooner women's basketball pregame show. Presented by mid first Bank, Your exclusive home, Theo you credit and debit card. I spoke with OU head coach Sheri Cole about the win over Kansas and today's game against Kansas State..

OU Kansas State Sooners Wildcats Patty Williams Heimer Kansas Novia Athletics Sheri Cole Theo Todd Landers Auto Group Tate Iowa Norman Owen partner
"patty william" Discussed on The Free Agents

The Free Agents

02:07 min | 3 months ago

"patty william" Discussed on The Free Agents

"Up and it's like wendell carter's just waiting there. He's like alright. Issue the floater. Over my head or you lobbying. It's john collins. Luckily both trae young for my wind. Guys we're behind him. Maybe so i will say hooks uniforms. I thought looked pretty nice app. Oh yeah those blackhawks really younis in the league. Trifecta of younis they're perfect. I don't think they can lose this year. I think they're going eighty two and l. 'cause jersey to they're they're so good they're going to the playoffs. They're in ten straight in the playoffs that once. Yeah yeah well. I wanna say as far as your your cinnamon rolls go. It was good to see patty williams as he said you're rolling out your patties and then after the game john collins i think he calls himself ice man or the ice or something. I don't know he said hey. Iceman had a good game. So icing was on your cinnamon rolls. I don't know. I'm just trying to make talk center enrolls but yet john collins was talking himself in the third person giving himself that nickname. I dunno i dunno. I ice tray right. Isn't that about john voting own. Maybe he was talking about isis. Must the ice man trae young. He did have all the game. You end up with thirty seven seven but you know he's basically out there playing also gave her. Hey hey at least you know. This is the icing sugar on. Top of your cinnamon roll trae. At least you didn't have boil in colin timeouts with his team down thirty five or johnny do it. I don't know maybe he did. I didn't want to give a shout out to jim. Boylan back in the news. Hooked up with the portland trailblazers to help with their defense. They lost one hundred one hundred. Maybe the worst team in the eastern conference and the trailblazers looked like the worst team in the western conference for a night for one night. They looked bad. Great night for chicago was great. That was my surprise watching portland. Play defense you throw in derek jones junior and robert covington.

trae young john collins wendell carter patty williams younis blackhawks Iceman jersey Boylan colin john johnny portland jim chicago derek jones robert covington
"patty william" Discussed on News Talk KOKC 1520

News Talk KOKC 1520

02:03 min | 4 months ago

"patty william" Discussed on News Talk KOKC 1520

"And the Sooners go Rather, Georgia goes the other way, and Coombs left side gets the lay off comes now with six oil. Palmer could have added to a four point lead. Instead, it's back to a two point lead. 67 65. 52 seconds to go in the third quarter. Patty Williams with it up top at the foul line. Hesitation in the line passing the corner knocked away and saved by George and it goes to Q Morrison Children Ball down the left side Cross court pass to Barker Barker inside gets the lay aft just like that. Georgia answers Oklahoma's four point lead, and they tied it 67. 26 seconds ago. Shot clock has only about a second ahead of the game clock. Your so called McCann essentially hold for one Here. The third quarter with the game tied at 67 stop dribbling out between the circles guarded by Coombs shot clock it 10 times on the right wing tried to scoop it off the Gregory and Gregory got tripped up by Barker, but I think one of them who are they calling this foul on? Think they're somehow calling it on. Gabby Gregory and Sheri Cole can't believe it. I don't know how it's a file on Gabby Greg, but it's Gabby Gregory second. So 67 or seven seconds to go in the third quarter game tied at 67 will be Georgia ball. That's another Oklahoma turnover that get 16 of them. Today. Georgia has 11 Georgia ball here four seconds to go in the Third quarter. Pull up jumper by Coombs left side Arab all long and rebounded by Georgia. But the buzzer sounds so after three quarters game is tied at 67, Oklahoma, down by as many as 12 took a four point lead late in the third, and it's even as we head to the fourth. We'll be back with fourth quarter action after this. You're listening to Oklahoma Women's basketball from their field. I am Gioconda, honey. Big news..

Gabby Gregory Georgia Coombs Oklahoma Barker Barker Gabby Greg Palmer Patty Williams McCann Morrison George Sheri Cole
"patty william" Discussed on Radio Fajri 99.3FM

Radio Fajri 99.3FM

07:42 min | 4 months ago

"patty william" Discussed on Radio Fajri 99.3FM

"Marley mohamed-salah he will put okay to a hundred ledeen imitated musalia health almost of mohammed ali mohammed about bringer. Young idea d. You manabu and clear as i needed some button. Peggy and any get a completely. Jim able to sue our malala. Legally blunt gigabyte wrap 'em are one kippen. Islam does not the identify about activate as under alberta here dan again. I'm getting the cba apartment. Cba because i'd be says i did was i. Would i would cuss uncut kidney eh. Come with the by google salmonella hero bala mean project lauren and had they had each kuala lumpur nyama about it thing and it's an anti as but as a kickabout our learn with ota and the dongpo again so i'm weltman yellen can deputise opinion but you want to be as han but andrew mehanna solar say saying and focus the car back and add behalf button by guarany de grenoble. Parenting slough me dickens about their mama. Todo akin. Get with loor w tire wake up. Nearly one open president us would mahendra can be in downtown moyer. The who's the dr patrick rudin s. e. m. e. the is the al qaeda. Gory wake up on thursday with mike. Number yet in the net is that dr areas of liberal cartoons that lawyer companies have is that Al hamdi lawmakers can of a la. Somebody can met with sarah. Greenie deterrent magen. Yeah the political thirteen stories. The shepper hollow point expel him can allocate that. Nick matt to the talent but i i made too. But what's at the epa panelist. What la dalla. But he's a humpback the panhandle wounding been. We'll see it blew up by Pop into into some show sa the gm mo- when the taboo at tied up here. And then he do meet insurgent manip- here comes out on I'd beginning around honor ganga's kit. The gin has cassatt. Nadkarni duplicate meek but at our names that harris about her very. Yeah a valid with about hand with the add up About one names by getting. Yeah getting everybody can look at the budget. Kobe kenya We under by mega. Mikey yes but people here by the king emeric are not again they get you go by necking. Renuka hundred fully had Will key informatica combine by what they might get the air. But some body gallini metrodome. Nick he can go sierra. Tau episode robin. can harry. good did at ahead. The wizard dopplers to part drop. dulum Perhaps san bearing islamia blow parenting islamic. That won't be by began. Ambridge boom to get some guerini equal participation in the axiom in your opinion by ucla an abuser. we know blast plus policeman plenty. North happens blessed blessed louis together at the end of young active the dunia yellows facebook to mount baker fan budget audio of identity. Facebookcom guy smearing radicchio. fire jerry. Getting a moment though domini dick are knocking seattle. It'll will up. Cup has an indicator that patty william can do better in porter by dairy as they are. Y'all he had that in for alpine the stay at in combat than this plan anthem. Legit how do you need you to adobe ambassador young our programs to the different slung here when we zoom then you a youtube star yada. Did he put up. Hello up on the mayor de behalf. He commoner year canister the other common with the unique applicable. Borroni mighty monday to say somebody can stay to not something that can play desi Hundred at us New england was a higher demand. The man the antelope want to the other than massey's call get them up at ten. Am bike and show up a potato memo Tacitus a day to off by then. Scotty the then. He goes to the Pm number semantic onto the campus. If would have any something. These had By the sim walkie-talkie mousavi had the loss behind diana ross. Young could yeah in shallow easy and gandhi. I hit about any seven brick pathogens. Maria della booed them. I have Someone get up to some video. I had to that. Yeah i'm joe bama myself belied you On program by sata.

Nick matt mohammed ali mohammed alberta joe bama Peggy Scotty dr patrick rudin s. e. m. Marley ledeen Jim Al hamdi salmonella Young Kobe google kenya Maria della mount baker ganga
"patty william" Discussed on Jeff Goodman Basketball Podcast

Jeff Goodman Basketball Podcast

03:03 min | 5 months ago

"patty william" Discussed on Jeff Goodman Basketball Podcast

"You know i wanna go alberton here and it seemed like the easy pick right but i'm i'm tempted to go killing heads over halliburton. No tarries. halliburton. Is i would say killian. Hayes is higher upside. That's what i mean. And from the knicks. I gotta go that way. I can't just take a guy that i think is gonna be like. I just think albertans probably starting point guard for a non playoff team. I feel like that's what he is killing. Thanks to me bigger stronger as to. I'm going to go killing haze over over halliburton washington's up next at number nine They need pretty much everything in the front court. I mean john wall's kind of damaged goods probably beal probably wants out but makes too much money. Now i'm going on yet. Go here at number nine. I think it's an easy pick for me. He's off the board for me. So i'm going is a coral i think is just a three and d type guy hopefully can start to shoot the ball better. You mentioned physically what he's gifted with. He's built like a linebacker. Six six he can be like the prototypical three india guy. So i i wanna car ten your boy. Ricky rubio is getting a little bit older. He needs a backup. I'm going with tarries albert one day. You have to tell the ricky rubio story. I don't think you can on this podcast. But the ricky rubio story and there's probably more than one but the one you told me years ago is our ricky is a phenomenal team like. He is a fantastic teammate. So if you do take a point guard there he's going to. He's going to help him That would not be an issue. I really enjoy playing ricky. And he was a lot of fun to be around for sure. I went patrick williams. Because i still have available. They kind of have a lot of three guys. Not that that's the paddock williams is. They've lost six eight guys that they've drafted in the last like three drafts. But they're like long they're more let long lanky guys were like you said he. He's an mfl rights macau bridges. Kelly oubre ta is like patty. Williams is different but i think that could go the point guard there. They went kyra lewis. They went entire tavern. Whoever that's that's fine. But since i still have a guy as talented as patrick williams available i won't with them. Nfl football continues on this week. Which has a few surprise teams. At the top of the standings. You might not be the game this year but you can still be an all the action at online but we've got nba draft odds right now and lamelo ball. That lamelo ball is the favourite to go number one. He's minus two fifty. Anthony edwards the freshman out of georgia number two at plus one fifty. James wiseman the seven one. Big man is plus six hundred. How about the fourth pick odds because everybody thinks those guys don't want through three. Fda plus one ninety obie topping national player of.

patrick williams Ricky rubio halliburton john wall halliburton washington knicks killian Hayes James wiseman Anthony edwards india nba beal Nfl georgia Kelly oubre football kyra lewis patty
"patty william" Discussed on News Talk KOKC 1520

News Talk KOKC 1520

08:45 min | 1 year ago

"patty william" Discussed on News Talk KOKC 1520

"Than the two games they played last year another returnees they only have five players home of their combined average scoring per game is fifteen and a half points of those five players they already have thirty eight points in this game and just a quarter and a half and they leave the Sooners by eighteen thirty eight to twenty thirteen turnovers for off seventeen to two rebounds or even the shooting is actually fairly even fifty two percent forty seven percent for Oklahoma turnovers killing the Sooners Williams inbounds to Robertson and say it'll bring it up guarded by room all yeah house plans to Simpson at the top of the key with a back to the basket handed off to Matty doubles right in the lane with the after Gregory cutting to the basket pours off the glass nice flash in the lane by Gregory and she gets the bucket Gregory now with six down sixteen thirty eight twenty two at four thirty nine ago in the first half tumors in two three zone for the first time frankly with all right wing just take your right to the line up to Sunwing from audio Stevens this we got our own rebound and puts it up and she's got a twenty two Jay Haas quickly into the four core you knew so right wing after Williams offer stolen away too much on that asin Stevens comes away with four oh seven ago first champion this leading forty to twenty two frankly with the mall after the circle it was the power a day Kerr ball you for a three they call you with their third three of this seven points in Kansas is it seven three pointers in the first apple use for four from three to twenty one point forty three twenty two Simpson you knew so miss the lay up got our own rebound and she's found on the put back as she misses and on a will go to the line for one first thirteen found on the Jay Haas as from all your leads and checking back in is Mitchel news of the line issues to on a sixty six percent of the line for the season six of eight in conference play is Mr last six games a sore back which is the first year now eighteen points away from a thousand for her career sources the second for we knew so leaves as ninety a lamp and checks and first time we've seen six three software from palm bay Florida forty three twenty four Kansas my nineteen with three thirty six to go in the first half soon as we got to try to get this down somewhere around ten my half left side with the dismissal of the students back in may and the man on the right side in the right corner to Stephen the last along the baseline I Williams Franklin got it back speeder five of the shot clock highs in runs over Taylor Robinson offense of speed or their second phone I Stevens there from Taylor all the charge Thomas in for Kerr Skeeter for K. U. three thirteen ago second quarter Kansas leading my nineteen forty three twenty four Maggie Williams will bring it up course for the Sooners more with the back out between the circle started by Franklin Gregory white of her but it goes to Robert some of the right wing that was just fortunate that Taylor happened to be there and then Taylor is not over and filed buy a Brooklyn Mitchell as her first that's the fifteen thousand puts the Sooners in the bonus Mitchell sort of slowed there and knocked over satyr almost accidentally Taylor the line eighty nine percent of the line for the season leaves the big twelve eleventh in the country in conference play she's ninety one percent which is tops in the big twelve she makes the for she's made fifty five of our last fifty nine free throws and makes that as well she's made eleven in a row six points for Robert C. servers down seventeen forty three twenty six to fifty two to go first half right well the girl up top was often the Fallon day Carvalho pushing off on Mattie will you take our lawyers first the sooner you get it on the offensive foul turnover Oklahoma with fourteen turnovers are being outscored twenty to four off turnovers that's the ballgame right there being out for my sixteen in their down seven top levels right the last four wide open Gabby Gregory for a three roomed off no good and rebounded stolen Tina Stevens passed away on an interception by Patty Williams doubles right team find one that called traveling on that is think of it hadn't been traveling it would've been a five second violation this able to the baseline just outside of the lane and a double team by Stevens and Thomas and had nowhere to go with it that's the fifteenth sooner turnover two nineteen to go in the first half Franklin in the fourth quarter was sold out away from the ball think this is going to go on Mandy Simpson it is on manta it's our second that Oklahoma's fourteen file Franklin inbound baseline while Thomas on the left side guarded by William drives the basket the right corner the Franklin Franklin goes baseline little floater from seven bring one with nine points by nineteen again forty five twenty six we go under two minutes to play in the first half based on no good from ninety Olympic rebounded by Stevens Franklin into the driving right Alain **** off today Carvalho and traveling called on Mitchell she got into the lane Kansas turned it over for the night time into the remaining you fifteen thirty fifty five to forty three percent turn over to the big factor fifteen sooner turnovers hang outs for twenty two to four off turnovers they Carvalho leaves as hell grins back in Maggie Williams of bring it up for for Oklahoma the minute forty five to go in the first half down twenty five twenty six Williams nice catch underneath know where to go what the rows of all right into the hands of hell sixteen sooner turnovers now Franklin all bring it into the for for for Kansas with a minute twenty nine to go in the first half this nightmare first after Oklahoma held in with a ball on top right side of Franklin now to Stevens posting up on land you got it back to Franklin rising line passes underneath the help rebound bounces into the hands of Gregory and then a pass to Matty Williams who travel they didn't call that but they do qualify now that was a should have been a traveling all on Maddie in the call of our own Thomas Maddie turn as soon as she caught the pass yet Thomas up in our faces I didn't see that take that break Thomas from it's our second now Mattie Williams will get free throws out of it Simpson please again for Oklahoma aspen Williston Jackson six four sophomore from broken by Williams of the line misses the first free throw that a seventy one percent of the line sixty four percent in conference play Sooners have been shooting pretty well from the line third in the big twelve conference play at seventy five percent and third overall in the league at seventy one percent Matty makes the second he's got five minutes five to go in the first half Kansas by eighteen forty five twenty seven for for the Jayhawks top with Stephen is one side of the mall you Mitchell drives in the lane hangs in the air Mrs little five photo rebounded by the minute he will on the right side regularly puts it on the floor had it not the way in stolen the call of time all the alternate position to Kansas.

"patty william" Discussed on News Talk KOKC 1520

News Talk KOKC 1520

01:33 min | 1 year ago

"patty william" Discussed on News Talk KOKC 1520

"Seventy forty nine was six eleven ago here in the four Patty Williams closing in on a double level she's got eight points and fifteen rebounds and Sir is being led by ani induces eighteen points data Robertson at seventeen with four three pointers or ninth straight game with at least four three seventy Vishera alone late jacket double figures with eighteen points and they are heated up here the late third in the early fourth quarter five for seven from the field in the four thirteen for twenty six in the second half after they had a very poor first staff shooting seven for thirty seven well the lady Jack basketball out of the time out here well yes zero four for faster while the Johnsons check back into the game hands off out of this does your website Harvey the NC a left wing canidae Heris right side of this year that's an offense of file think this will go on Johnson pushing off to open the cats that pass that Sir for for for the quarter all the lady Jack's twenty one seventy forty nine five fifty one to go in the four women backdoor pastor.

ani Robertson Johnsons NC Johnson Jack Patty Williams wing canidae Heris
"patty william" Discussed on News Talk KOKC 1520

News Talk KOKC 1520

01:34 min | 1 year ago

"patty william" Discussed on News Talk KOKC 1520

"A year ago there's been much better to start this season the second free throw room doubt no good it rebounded by may feel eight and half minutes ago sixty to forty three Oklahoma by nineteen on Stephen F. Austin hits you with them all right side by the drive baseline picks it up top division thought about a three is that right side window may feel drives in the way all the way to the basket and scores Oklahoma's defense allowing a little bit too much here now the last few minutes baseline jumper for Mandy since on the left side no good from ten rebounded by Patty Williams and she puts that up but in that he was sick sixty four forty five you Stephen F. Austin it comes down to a seventeen point lead we got an offense of fell on the lady Jaxon Vischer third Val second team found all the lady Jack Riley Harvey in for may feel for SFX seven fifty three to go in the fourth sixty four forty five Oklahoma the four Portela Robertson picked up by Bisher wisher knocks the ball away from her and steals it Robertson goes down adventure goes in and gets an easy life for Stephanie Vischer you could tell she wasn't real happy with how she played in the first half at just two point she has been the spark for Stephen F..

Oklahoma Stephen F. Austin Mandy Patty Williams Portela Robertson Bisher wisher Stephanie Vischer Jaxon Vischer Jack Riley Harvey Stephen F
"patty william" Discussed on WBZ NewsRadio 1030

WBZ NewsRadio 1030

04:51 min | 1 year ago

"patty william" Discussed on WBZ NewsRadio 1030

"Tickets to some restaurant on route nine and I thought I was all that easy you know but are you wearing what a cool yeah yeah I mean they didn't hold a lot of the music that when people called in and said I want what what what I would like why. would you work with the time what year member any the view this is. it was the summer it was actually my. here in nineteen years. some are actually a eighty nine Cesar Reppert referencing W. B. C. and the big managers so eighty nine okay yeah yeah yeah I was there are you know. in you know yeah this is how many years ago and I wanted to become a breakage broadcast journalism you may remember I don't know I was friends with the intimate Kate Solomon over at at the time W. any V. and my my desire was to be the knack well the first woman on network news but you know I I and I wanted to be you my freshman year locked it and I realize you know what I want to be in a helping profession that is not a helping profession I went into nothing and then unfortunately high he had an accident and I my leg bubble blast and now I'm actually in teaching and I'm an eight right now actually four five eight and not special ed but I am currently on the on the way to get my masters in education how do I should have about the common fifty has regularly. on ice. yeah with every fifteen. I wasn't fourteen I like coming out of my Durango unit on the box you one yeah and my yeah you know the size that you handle bombs that would have I have a ring on it that my left leg slipped up in the air my right leg with doctor underneath the gas pedal and I get it wet now the funny thing is I got up and I walked away nope nothing two days later next thing I know home on the floor had no we collection but the last leg at my and my will and my left like went all agreements with one all the men that gets the cartilage my via in my lower lake working and up into my. I yeah I gonna septic with Martha in my phone it in my life I had no. the artery that supplies your lower leg was severed no I was leading into my lower leg so I'm sure you've seen the show where it's like. yeah and they did the cut down and all the sudden the big amount of light comes already now again what you're actually lucky the you didn't die so yeah. Diane and I'm at a five percent chance of living well look at me now they take on disability I did yeah I needed the ability I'm working full time and I'm doing a damn good job here awesome you need to call more everybody Diane ladies and gentleman Diane remember Diane she's one of our own you know new people and say well your husband. well I well good yeah thank rise Patty Williams sixty seconds Patty just because it's the end well just say hi or something. I. yeah I'm sorry that what made now I no longer had to turn it down. I can't hear you very are you on speaker phone. I'm on my car okay that's cool so you know what I like Sally Sally Sally and we have you know we learn to communicate and I think that. if we we have we have different. believe systems kind of but I find your interesting. yeah. let me point out the. I mean what difference does that sound not killed in battle yeah not. right right. turn around and. I don't think it works that way I. call and talk about this when you get home sometime in a land line as you can so we can have a better conversation about it thanks very much Patty into spring Stephanie Risi. that's one to talk what do you say..

Patty Williams Sally Sally Sally Diane Cesar Reppert Kate Solomon Martha W. B. C. Stephanie Risi. nineteen years sixty seconds five percent two days
"patty william" Discussed on Knowledge@Wharton

Knowledge@Wharton

16:03 min | 2 years ago

"patty william" Discussed on Knowledge@Wharton

"Nuts due to Martin deeps nuts. Those nuts. Dietz nuts. Nuts. Nuts. Nuts are meeting. That's those. I mean, meet nuts. Deep snits one of those. Thank you. Grab a handful of dates nuts. Get a grip in there. Okay. Obviously there is a little bit of edginess when you're talking about Dietz knots. And so that I think is something that the consumer can can relate to at times. Yeah, it's a play on the kind of urban slang these nuts. You know? And what I thought was particularly interesting is it has a lot of edgy. And you Indo in what's interesting about this is that I don't know if folks were where of this. But the term Dietz nuts was said eleven times in that commercial. And what what they're trying to do is trying to get you to rehearse that in your mind. Nuts. Nuts nuts over and over again. So that it's a little bit sticky later on when you walk away from it. And you're talking to someone about how kind of boy that was kind of on the edge, and it was a little bit funny. A little bit, you know, little bit of pushing the limits. They're also kind of training you with these demonise to be able to kind of get in your memory in create that rehearsal that will allow you to bring it to mind later. Yeah. Totally agree. They're also play a little bit of the who's on first. Right. That sort of that's going. On very familiar to people the sort of interaction that they're having. And I think it's not entirely clear what they are in the end. But if I can remember the name, I can then go figure out what they are. Well, one of the other ones that did that was Michael boob way. He was in a spot for bubbly which again play that wordplay using his name and the product that was trying to be sold. Like, very favorite. You mean? Bubbly? No. I mean, you're Michael boob way. That's choose. Right. Michael hoopla? It's pronounced publi. Thanks. So I mean, again, it's exactly what you were talking about a second. It's the who's on first mentality. But it works because of the person the star that you have in the spot. Yeah. Absolutely. Whose name nobody knows how to pronounce. And I'll note that bubbly isn't spelled away. Bubbly is typically spell so people may be little confused about how to spell too, and that really, you know, fighting against the LaCroix phenomenon. And so really pushing the fact that you're going to remember the name afterward. And I think also that Anheuser-Busch was was doing that as well. They had a spot for bond and seltzer water which again, this is a big market area for a lot of these drink companies right now. Yeah. Absolutely. The case. In fact, I have some MBA students in my class right now who are trying to develop a similar product. So well, lots of momentum there it is us right now. I mean that whole category of, you know, spiked alcoholic seltzer types of beverages. I think are huge right now. So it's it's a challenge to create some differentiation stand out from the crowd. What did you both think about the Amazon commercial with Harrison Ford with the dog with for the Alexa of basically having an Alexa collar around a dog. So that the dog could order the dog food whenever it wanted to. Harrison ford. I think played it pretty well in this commercial. Yeah. I actually liked the ad. So I thought the whole. There's this Topi and stuff going on in a lot of those Super Bowl ads for the, you know, the robot stealing jobs, and you know, the tag is haunting and scary and Amazon kind of stepped into that a little bit. But with a humorous way, right? Like sometimes we can push it too far. But here's a funny example of that I thought Harrison Ford with great the dog was great paid off really nicely. I think at the end agree with that. I think that this is kind of a little bit of strategy as well with respect to basis because as he continues his journey to world domination people. Like, you know, I'm little bit nervous about Alexa, being in all of my affairs sort of being able to connect all these dots. So this is a kind of way to like, you know, calm people down us a little bit of humor to make them feel better little more comfortable about using these kinds of devices. And I thought you know, kind of using the stars in the way that they did force Whitaker. I think was in that as well. Trying to use the talking toothbrush. I think. Funny. But I think kind of making fun of yourself. But also, you know, soothing perhaps consumers concerns about allow these privacy issues price. Smart I'm guessing there's something of the element of seeing these stars also kind of be self deprecating as well that that that plays well for these particular spots because you don't normally see them in these types of situations. I think that's right. It just had this air of humility about it, which is not something that Amazon is well known for right? So I think it played really. Well, look, we don't do everything. Right. We make mistakes we overstep our bounds. Isn't it funny? We're all sort of charming and getting along here one. I wanted to bring up that. I haven't heard a lot talked about today the day after was t mobile, and they did a couple of commercials where it was basically text messaging between a couple of different people. And I thought that was that was pretty well done. One was between a dad and his daughter about a chicken parm recipe. I thought it kinda. I kind of felt pretty good about it. Yeah. I think it's the one of the hallmarks of of T mobile is. I don't know if you follow their CEO is pretty Jim mcgarry, very interesting via very very savvy character out there working on his own brand. And I think that he calls it kind of the magenta. It's kinda like it is this kind of different, but we are relatable as well. And I think that kind of captured kind of nice aspect in terms of that commercial. Yeah. I totally agree. I mean, I think they're trying really hard to be the ankerium, right? Into basically say that they alleviate all the pain points that other carriers impose upon their customers. So to the extent that they were saying something about text fees and usage and people who end up causing you to have to pay extra fees because they abuse texting. And some way your dad or whatever they're able to speak to that. Effectively. What was your reaction to Stella, Stella Artois, because Artois is getting a lot of talk today having the Carrie Bradshaw? Yeah. Personality there so having the most. Interesting man in the world making a cameo for another beer company since he basically got kicked off for does accuser sent to another planet, and in that last commercial, what did you think of that one? I thought it was nicely incongruous. Right. You know, sex in the city and the dude all in one place enjoying the same beer at some level. It's interesting to me because I think Stella in the US tries to position it self is pretty premium pretty status oriented, and here, you have kind of two levels of that kind of status phenomenon addressing each other and both consuming the beer still are toast. It was referred to me. I mean, I'm a huge. It was interesting. I think today's points aptly correct here. It was I had this kind of kind of dissonance reaction to it. In terms of, you know, here's here's a sex in the city sort of thing. And I'm also kind of a huge big lebowski fan. I've seen a hundred times every time I watch it. It's just a fantastic move as something different than the previous time, and sort of watching those two characters very different characters completely different points of view kind of converging on this brand. We like I really had that kind of component of like making me think a little bit. But also kind of like drawing in as well one spot. I wanted to bring up as well was the Washington Post, which was amazing because the story behind this from what I understand was. This was created about a week ago. It, you know, very quickly done because I guess they were going to do one for blue horizon, which is one of the Jeff Bezos companies, but they decided to make this ad and they put this together in a in a week. And for those people that haven't heard it were seen it in the Super Bowl. Here's the audio from from that commercial when we go off to war. When we exercise our rights when we soar to our greatest heights when we moved and pray when our neighbors are at risk when our nation is threatened. There's someone together the facts to bring you the store. No matter the cost because knowing empowers. Knowing helps us to sign. Knowing keeps us free. So there's the gist of that part of this in the visual side of it is honoring the journalists that have been killed in the line of duty. Shimada Shoji is is one of them. So your action superpowerful at United sat and watched his I got a little bit emotional. But I kinda wanted to myself. What would it Trump supporter? How would they react to this kind of messaging sorta like this idea of like, you know, the truth is acreage, and we need to pursue it. So I had a huge reaction positive reaction to a very only thing that perhaps would have changed. I might have had Morgan Freeman do the voice over although timings fantastic. But the interesting thing about this spot was speaking about whether you're a Trump supporter or not they obviously were very aware of the fact that they put Bret Baier from FOX and they also put Anderson Cooper from CNN. So it wasn't like they were directly going after the president that they were just making a statement about how important journalism is. I think that's right. And when you put it on the Super Bowl, you know, they're going to be a lot of people with very diverse viewpoints watching that. Peace. So it's really meant. I think for all Americans and quite deliberately highlighting those other journalists. I would bet there was probably a perception going into the spot. Yeah. Somebody that was president that oh my God. Here comes a spot for the Washington Post. You see Bret Baier in there. Yeah. And that may be changes the opinion a lot of people deliberately and one of the interesting things. So go back to America saying you wished it was Morgan Freeman. So Tom Hanks was the narrator. There's a brand purpose study that looks at the value of brands from purpose perspective, and they did it with people as well. And Tom Hanks is in the top five across sort of Republicans and Democrats have someone that people perceive as having social value and really speaking while acting with people's values. So yeah, I think he was a great choice and able to bridge that divide potentially at about a ten million dollar overall costs that they did the five million of buying it. And I guess the cost of putting the spot together, which is which is you know, that's a lot of money to drop it about a week in about a week on. That's a ton of. This point that you guys are making about the Bayer putting Bayer in there to get credibility. In other words, it to sort of say this is a kind of bipartisan message 'cause they could've put someone ship Smith, and they're someone who's perhaps more critical. So I thought that was a really really good point. And maybe even Tom Tom Hanks did this for free probably, although probably. They probably spent less than the average because Amazon multiple Jeff Bezos in his country about multiple thoughts. Each of those probably cost a little less than five. And I wonder what the process was that that the Washington Post had to go through to be able to use that footage even that little clip of Bret Baier in that particular spot that that had to be an interesting to go. She that went on for the wash opposed to be able to get the access to use that Bret Baier piece of. Yeah. Absolutely. The case, I'm sure all sorts of approvals. And if it was done pretty quickly in a week. That's pretty remarkable similar sort of thing with the Burger King. Add an Andy Warhol, right? They had to get the foundation to agree that was the other one that kind of caught me off guard. And and I guess this had been a spot that had had been done a while ago. It was in a documentary, and he actually did this. And so my understanding is that somebody surfaced footage from this documentary where Andy Warhol was actually eating a whopper and brought it to the Burger King team. And they were like how can we not use this amazing? So that. That ends up being a piece of history to be able to to mix into the formula. Totally. And I think what it really nicely does kind of creates, you know, the because a lot of these sort of as it involve celebrity sponsors, often criticized for authenticity. So if you're able to kind of do something that you know, is genuine in that sense. Here's something that this particular icon actually liked and was dissipating in and we're just going to happen to resurface this kind of use it as a brand message. I think is interesting you mentioned before where Stella Artois was concerned about the perception of that brand maybe being a a more on the premium side where beers are concerned. I got now thinking about it the same kind of feeling from her Sadi's Benz with the one spot that they did where they also included the animation of the looney tunes characters in there, which I guess is similar in mindset to to what still are always trying to correct. Yeah. I mean, it certainly seems that way they're making more making it a little more approachable, which I think is very odd thing for miss eighties to be doing. I mean, they're usually really premium really luxury and trying to make themselves exclusive even among their sort of less expensive products in the product line. I it was an interesting Adam not quite sure I get what their objectives were. It was weird to me. I mean, Velgo it did sort of communicate to me maybe I can play in this game. I heard talked about this morning was for expensive by and. Yeah, ranking of the curdled milk. Yeah. I think probably. Patty, moving back and forth like what really strange all around. Right. I mean. But again, if it's what you're trying to do is capture attention and make sure that something's just weird enough that it makes people say wait, I need to know what this is. There's a win there. It's interesting too. Because Patty is as an expert on emotion. She can talk about you know, the emotion of disgust. But I gotta tell you man when I saw that. I was just like this is really this is a top, man. Doing man they were chewing drinking which was just like, okay? That's burned into my memory. We are talking with America's read and Patty Williams from here at the word school. We're talking about the Super Bowl commercials from from Super Bowl fifty three. I find it interesting. Then when you look at these ads and over on, I think we all agree that maybe it wasn't the the best. But how much play d you get just in general of having a spot you spend the five million dollars. Obviously spent more on top of it. How much play do you expect to get for the next few weeks from having spot in the Super Bowl? I think it's interesting. I think one of the things that is hopeful now in the new model is that they released the ads ahead of time. And it gets people to try to start talking about them start generating those conversations then you experience during the Super Bowl. And then you try to have some kind of time after that. I think was really interesting about the ads themselves is that, you know, even though it's a lot of money to do one of these ads. I think they are sometimes brands just do. Because they want to signal to their audience at their with it. So it was interesting, for example that coke decided not to be a part of the actual as during the game. And it was interesting Pepsi's response was was really really kind of guerrilla marketing in Atlanta, putting up signs all over the place saying, hey, well, we'll do it. If you can't, you know, sort of invade your backyard and being the party for people that don't know coke is based in Atlanta. So there was the there was the Iranian that one. Yeah. Absolutely. I mean, I think any brand that's going into the Super Bowl is thinking a lot about how to give these ads lives before long after the actual game. You can't spend that much money and not need some earned media. In addition to that kind of paid media, right? They're hoping for social media impressions they're hoping. We're going to have a conversation. You know, inform. Our listeners about our opinions the USA today ad meter, right? All of that kind of stuff. So I think there's a lot of discussion about how much of the ad shown advanced tease it. What comes afterwards if their follow up commercial? And of course, some of this is about also seating distribution check. You can think about that ad for example, they're trying to demonstrate to their retailers that they're creating foot traffic for this new Eminem's product, I will say this as a footnote to this. I I really hope that we get the bud bowl back at some point. Or we get the clydesdales back because I think those those commercials were were phenomenal. Great senior. Thank you for coming in. Thanks. Thanks, America's street, petty Williams, joining us here with a review of what we saw with the ads in the Super Bowl last night on CBS for more insight from knowledge at Warton, please. Visit knowledge dot Morton dot U, Penn dot EDU.

Amazon Bret Baier Stella Artois America Alexa Washington Post Patty Williams Jeff Bezos Morgan Freeman Tom Tom Hanks Dietz Michael boob president Harrison Ford Andy Warhol coke Atlanta Shimada Shoji
"patty william" Discussed on Knowledge@Wharton

Knowledge@Wharton

08:08 min | 2 years ago

"patty william" Discussed on Knowledge@Wharton

"Podcast is brought to you by knowledge award. Super bowl. Fifty three may have been the lowest scoring Super Bowl ever. But we're going to spend some time looking at how well or not the ads on TV during the broadcast did many people are now tuning in for those commercials as well as the game for game itself company spending over five million dollars thirty seconds spot this year because that they knew viewers would do just that the commercials are obviously under pressure to be creative using big stars humor and the unexpected as they try to connect with the consumer on a global stage and degree set off their two thousand nineteen campaigns on a high note, and as in the past there was some great TV spots. And some that missed the Mark joining us to discuss the best in the worst weren't marketing. Professor America's rate and associate professor, Patty Williams. Great to see you both. Thanks for coming in. It's great to be here. I guess let's start this with kind of an overall view. And and I saw this on my friends Facebook accounts last night in this. Thing. It just didn't feel like it was it was a great year for Super Bowl commercials, Patty. And I think that's right. I mean, I'm not a great year for the Super Bowl altogether. You know, I think there were a lot of good adds. I'm just not sure they revering good Super Bowl at s-. You know, many of the themselves competent. They did what they needed to do. But they didn't really fit with the sort of stupendous -ness of the moment, potentially. Right. They kinda played safe LOKI grew that it's interesting. I was doing to exercise in my head, Dan. What would happen if you show these ads and people weren't looking at them as Super Bowl ads? I think the ratings would be different that would be higher. There would be seen as more quality and things that nature. I think what has happened. Now is that the bar is so high and it's just so difficult year after year top what was really great the year before. And so this word that Patty used dependence just hard to reach that level. What do you think then makes a stupendous Super Bowl ad, Patty? Yeah. It's a really good question. I mean, very often humor and the ads were a little heavier on humor this year than they might have been last year. But the humor didn't hit right. Yeah. And what I noticed while I was watching a lot of the ads where a little bit funny while the ad was going on. And then as soon as you saw what the ad was four and the product ID came along that humor unwrapped rather than being more tightly wound and causing big explosion or. Yeah. I just didn't see a lot of creativity this year. I think I was kind of going back to the last year's ads, and and the fact that tide was given a lot of credit tied did something kind of incredible in the idea of parenting all the ads which basically co opted in ad came on your thinking this tide. So they got you thinking about tied the entire time, which is kind of an interesting kind of cognitive trick. And I think this year is just really just wasn't much going on that was you know, jump out. Well, one of the words that I hear us you've used and I- Pati has as well is edginess, and I didn't see a ton of edginess out there with those ads this year. Yeah. I didn't either. I just felt like, but but then again, you know, we have to put everything into some kind of, you know, context, right? So it's like, I think the entire nation right now has a higher threshold for for edginess. You know, what's weird like out? Out of bounds and crazy is really different right now. So maybe that also plays a bit today. I'd also say even on the dimension of feel-good ads. They weren't that emotional even on the field. Good dimension. Right. So let's take away from edginess even the field. Goodness, wasn't very ramped up. And in fact, if you look at it, I think the ads that have scored the best on the USA today at meter. We're ads for the NFL. You know, reminding people how great the game was and so people recognized and you know, well, I'll start with their with their with the NFL because obviously this is their show. They have basically got up with the pre game show Abassi like about a seven hour commercial going on. But but the NFL did a spot to promote the one hundred year of professional football, which I thought actually was a really good spot. But I found it also interesting because of all the issues that the NFL has been swirled around with with with women, and and obviously the concern of athletes, some athletes showing their physical presence women that they had female. Referee in the in the spot and the end of the spot basically was a woman saying to Richard Sherman who plays with the San Francisco forty Niners. Here you want the ball. Come get it from me, which I thought that maybe they are starting to finally get it. Yeah. I think they're at least starting to try to speak to those issues a little bit, right? And I think it was a really good spot. Everybody's favorite players were there. They were having fun. They were enjoying each other. You know, there was some toughness that the NFL is known for. But you got to see a little bit of their Tiki nece in their personality. Richard Sherman was toned down a little bit, right? He wasn't too aggressive. So I really think they really in an attempt to try to both speak to this hundred year anniversary and to revitalize. And we'd be modernized images of the NFL did a good job. But there's also the element of the fact that they were taking players from different generations and bringing them in and we had Frank o'hara's saquon Barkley, obviously to great different generations of running back in the national football total. I think I think that was a nice play because it's like we're going to put everybody in there. And this is going to be the menu. Basically of potential Fave athletes, whether there'd be Dion Sanders, or Franko, whatever. And that can reach a lot of different people. I think it's very interesting as well. Because the NFL is an extremely powerful brand. And so, you know, it's kind of under fire little bit. Now in terms of you know, how it's being perceived in all of these things with cabernet cetera. But I think that was kind of good move forward to try to really kinda restore some of that people. Remember that? Hey, this is a great thing. And you actually have loved this thing in the past. We invite you to call it and give us your best or worst of the Super Bowl ads. Eight four four warden is the number Davis. A call eight four four nine four two seven eight six six or if you'd like son the comment on Twitter, and we'll bring it up on the show at biz radio BI Z radio one thirty two or my Twitter account, which is at Dan loan yellow anyway, twenty one I wanted to touch on Bud Light for second. Because Bud Light is obviously been using this campaign. The last couple years that dilly dilly campaign which here in Philadelphia ended up being Philly Philly when. On the Super Bowl. But they did something interesting is that they basically co promoted with game of thrones, which I guess is going into its last season with a very unique add at the end where you basically had the Bud Light night getting his head crushed in the ad. And a lot of the people that were at this gels getting burned up by dragon. Yeah. You know, I think it was as we were watching it. We were like was that a Bud Light Ed or was that a game of thrones who was actually responsible for the joke tied sort of thing where they were coopting Bud Light. And it was game of thrones. Or not that's interesting little bit hard to tell. You know? I mean, if nothing else it may prompt people to process and pay more attention than they might have. Otherwise, just another Bud Light night. Ed, you know, what's the what's the big deal? But is it a little bit overdone to having too much for the consumer to to really take in at times, it I thought it was a lot to pack into that thirty second ad if it was thirty seconds, even I'm not entirely. Sure. Right. But it was a lot to process and sort of left me going was that by the time the next ad came along. I think that's actually interesting. We're talking about ten million dollars a minute here. So there's a lot of steak, and I think the idea that if we can make it a little bit weird and have you pause, right? And started think a little bit. Okay. We'll kind of Patty's point what what what was that? I just saw like that's actually a win for the. The brand one of the actually that that kind of was a little edgy was one for Dietz and Watson, and they are selling this Dietz nuts product, which are kind of like meat nuts that they are showing on Craig Robinson actor was kind of the lead in the commercial. Here's a little clip from it. These nuts. Those these dukes nuts

NFL Patty Williams Bud Light Richard Sherman Facebook football Professor Twitter USA America associate professor Dan Dietz Pati Dion Sanders San Francisco Craig Robinson
"patty william" Discussed on Knowledge@Wharton

Knowledge@Wharton

05:40 min | 2 years ago

"patty william" Discussed on Knowledge@Wharton

"Amazing thing to have done eight, four, four, nine, four, two, seven, eight, six, six number. If you'd like to join in, maybe you've seen a brand that has shifted that you would like to mention either good or bad? Eight, four, four, nine, four, two, seven, eight, six, six. Or if you'd like send us a comment on Twitter at biz radio one, thirty two or my Twitter account, which is at damn loaning twenty one. Where are we on the concept of brand loyalty right now? I think brand loyalty is more important than ever every brand out there wants to have long term relationships with their customers, right wants to yield that lifetime value. There's no brand out there that isn't thinking about it. I think the dilemma is, in particular, a lot of these legacy brands, what is it mean to have loyalty in a world where what consumers are demanding is so much different than what I was really good at delivering hundred percent. Correct. I think that consumers are now demanding that they sort of be a part of the brand creation process. They are demanding because of the notion of companies like Amazon. When you go to a retail outlet, you better have something there than just a sources of products. I mean, you better have something to experience it, consumers latch onto by think there is a kind of a very interesting component of this. It says that, you know, we really have to focus on deeper like Patti sang, deeper emotional relationships as opposed to getting people to buy over and over again because that's not the same thing. What about like the the social component to this as well, because. I'll take the example of Amazon. We talked about it before is the fact that Amazon made the announcement about increasing their minimum wage to fifteen dollars an hour. Now that's not a branding thing, but that is also it's a showing of the the company that they know that there is an issue with wages. It's obviously been talked about a lot and they are willing to to try and make change to adapt to make things a little bit better for their workers. Yeah, I don't want to make brush millennials too broadly here, but I think there is a big trend towards brand having brands having values, and they act to actually have to step up and say, I have these values and I'm going to enact behaviors that are consistent with these values, whether they're things like how much we pay our employees or what we're doing to help people get shoes who don't have access to shoes. If I'm Tom's for example, and consumers really expect that brands like people are going to have values that they live up to and that they try to enact every single day. And they're still a lot of question about if that mindset of millennials. For many of them is going to carry over to jen's e, you know, whether you're going to have the the need for values, be a component of of where you shop who you buy from what company you actually work with. I think it's only getting bigger and in fact, I think it infects every consumer of every age these days everybody wants brands to stand for something and two so that I can purchase them and feel good about the purchase I'm making. It's huge. I think that is absolutely correct here. You know, both in terms of millennials engines e because I think what's going to be happening is that people are gonna make the decision to align themselves the products and services that reflect ideologies of the things they believe in and things of that nature. So is going to continue to be a big deal. I would say the Amazon wanting to make a statement about treating workers, appropriate less part of the brand that's going to be an argument that says is going to be very concerned. The other big part of that that Pat mentioning as well. It's huge is that it also becomes a litmus test to attract people to the organization. So the employee's then be attract to the company. And if you bring employees that are aligned with the vision than they can deliver the Br. To outside consumers much more easily. That's exactly right. I mean, your employer brand is increasingly your consumer brand, and the distinction between those two no longer exists, especially considering the fact that so many companies now are worried about the loss of employee's and what that impact has on them on their corporate structure. But also financially in terms of having to go out and hire new employees, they're more and more trying to get rid of that cost as much as they can. And if you can make the employees feel good, it continues to roll over correct employees who are happy, deliver customers who are happy. That's what it comes down to. It's an internal switching. 'cause right. So if I'm with an organization, I feel as deeply connected with who I think I am or want to be. Then you know, at a certain point, money becomes kind of not that much of a big differentiating factor. It's more or less. This is who I am. So another company swooping with more money may not be able to attract me even if I'm really good because it's like, this is how I expressed who I am because I believe the company. Represents my own. There's still a lot of shifting going on where this is concerned. I'm thinking about the grocery sector because of how Amazon is has moved into that area. Now they have whole foods what this is going to mean for the brands of the traditional grocers. You know, moving forward a lot more going to the to the order services to get their groceries instead of making the trip on Sunday going into the grocery store. That's another impact that we're seeing as well. Well, I think that touches on the point that Patty made earlier, which is like the brand is going to really move beyond just being these external facings and it's going to incorporate a lot more of the consumer zone co creation process, plus your ability to kind of deliver the right experience what these companies and retail outlets are focused on to be able to kind of create that brand because the brand is really the some of your experiences that you have as a consumer when you react and engage with those brands. And I think companies are very smart. We're trying to get smarter about it. Great. Having you here with us today. Thank you both. Thank you coming out. We've mentioned it. Thanks Patty Williams from here at the school. Joining us here in studio for. More insight from knowledge at Warton, please visit knowledge dot Lordon, dot u. Penn dot EDU.

Amazon Twitter Patty Williams Patti Warton jen Tom Pat fifteen dollars hundred percent
"patty william" Discussed on Knowledge@Wharton

Knowledge@Wharton

05:57 min | 2 years ago

"patty william" Discussed on Knowledge@Wharton

"Podcast is brought to you by knowledge award. Doc donuts announced it was dropping the donuts part of its name at the same time. Weight Watchers had said, it's now going to be just WW. We all remember earlier this year when everyone was scratching their heads over, I hops decision to become I hob to try. And so a few more burgers. In that case, it was just a temporary change. But companies do rebrand quite often. But these recent changes could be more about than just changing the name. It could be changing a company's focus, and it's ranges. Well, America's read is a marketing professor here at the word school joins me in studio as well as Patty Williams, associate professor of marketing here at work to talk about this great having you both here. Thank you very much for coming in. It's great to beard. Thanks so so how start with Dunkin donuts Weight Watchers? How do you view those changes specifically? Patty, I think in each case they're old brand's Weight Watchers is a fifty five year old. Rand definitions of health and wellness have changed a lot since the post war era, what it means to be fit in today's environment to be healthy in today's environment, fundamentally different. They were the diet plan for your mom. They don't wanna be your mom's diet. It's a great point. I think that a big driver of this is the health trend. I'm thinking back to KFC right since or this idea of, let's get the word fried out of people's mind. So you know if we could just call ourselves KFC then maybe you know, there's a little bit less baggage there and you know, we kind of do some things and kind of a little bit of a pivot. So what's interesting though, is that realistically it's not like I mean, you are trying to change perception, but it's not like people that good of these locations. Don't think that some of the same in the case of food locations, unhealthy things are not going to be there anymore. Duncan, it's interesting. I saw one reference to Dunkin about the fact that sixty percent of what they sell now is actually coffee instead of instead of donuts, and that's interesting because of the shift in in kind of want by consumer. Yeah, absolutely. The case and you think about who they're really trying to compete with and keeping up with Starbucks for example, right? Which is no longer Starbucks, Coffee. It's just. Starbucks and Dunkin's drop in that food category as well trying to open up its competitive playground if you will. I think it's interesting because I think from the perspective of different types of consumers are drawn to some of these different restaurants for for different purposes. Anything that there's kind of a, you know, Dunkin's consumer in crispy cream consumer and sort of everybody's trying to compete. Everybody's trying to get, you know, unique and refresh who they are in terms of their image and like Patty, saying the different things that they're kind of known for. What do you think are I mean, when you look at some of the other examples over time, sometimes it is trying to refresh the brand. Sometimes there are things that maybe the company has done that have not sat well with their consumers or consumers in general where they feel like they need to make the change. Are those kind of the two main reasons why company thinks about those? Yeah, I think that those are the two main reasons than I think about, you know, making sure that we understand the difference between kind of changing the logo, which is kind of just the. Outward facing aesthetic of the brand versus actually trying to communicate something very different about, you know what you stand for in terms of, you know how you are perceiving consumers? I the thing about Uber for examples. I put this new CEO out there to try to really get people thinking about Uber and a more positive ways kind of difference between, you know, kind of like we need to reestablish who we are and what we do because of some particular brand crisis versus, you know what it's time this padded saying just to refresh and maybe try to be a little bit more modern and try to speak to maybe younger consumer. The case. I mean, you can think about WalMart which a handful of years ago went from all capital letters to lower case letters with pretty little star and a son in the middle. Right? And it went from trying to say it was this dominating retailer to this warm friendly retailer. There wasn't really a big rebranding effort in terms of what the brand stood for. It was pursuing strategy, but it adopted a different kind of personality. Anytime you can get that that extra level of connection with the consumer, you're taking the right path. It's an opportunity to get them to think differently about you. Right. And you know, I think Weight Watchers is an interesting example they they're trying to make that WW stand for something new, right? They're calling it wellness that worked sherve trying to this sort of holistic view. My own personal things. I is harder to say WW Weight Watchers, some next place. Your how sticky that's going to be in some ways. Visually it looks great. You know to say it. That's a challenge. I think the the perspective of trying to reinvent yourself. To refresh what you doing is an important sort of aspect. It's also got a double edged sword because oftentimes, you know, Patty's expert on this because she studies emotions, you know, oftentimes we have kindness dowager wrapped up in these brands. You and I were talking about, you know, international high pancakes and all this warm I was upset mask. Use me international house burgers, at least for a month. When you say that, man, I cringe upset, but, but you know, these memories are there, these emotions are there, and so you're, you're struggling with idea of this core group of consumers who has certain idea about what I'm doing. I gotta talk to consume, and that's an inch part is kind of the legacy part of some of these companies. When you think of an op which has been around for a long period of time, you think some of these other companies out there that decide, well, even if we tweak it for a month, you know, that's probably a good idea. It probably doesn't. I mean, there are many cases probably where it does work, the probably some cases where it hasn't worked and it's failed miserably. And I, I think we're still trying to figure out whether the I was a failure. Horace

Patty Williams Starbucks Dunkin Doc donuts KFC WalMart associate professor of marketi Rand America Duncan Horace CEO professor fifty five year sixty percent
"patty william" Discussed on WGN Radio

WGN Radio

04:21 min | 3 years ago

"patty william" Discussed on WGN Radio

"First of all you're right you know we evolved with social media it's social media evolved so the twitter would only become more and more important as oppose you know i think it's effective for him i think it's irresponsible the way he uses it but it's certainly he's getting the points he wants to get across night kind of weird i got forty five seconds veep or what was the other one house of cards so i'm a td writer not started strong feelings on this the the most accurate show to the way it really isn't the white house's veep no oh yeah i mean all right but because well because the other one is kind of crazy anyway but is veep a fair representation of the chaos and the comedy of a white house nails them and your show of a white house they really get at the heart of the way a small thing can spiral i i like to say that are the obama white house was sort of a nice mixture of veep and the west wing so a lot of my shirt but then there are also some moments of not sort of the way what i wanted to do with my book west wing it was a lot about the day to day the funniness but then also punctuated by moments of all reminders that you're working at the white house it's very very fly on the wall has been optioned yeah we're working on television should have a fun yeah i'm not surprised i think it's a movie as much as it's the tv show i guess it could be both right patchy gratulations night we look forward to seeing you in chicago at lit fast west winging it unpresidential memoir by pet command thanks pat thank you it is pretty late on the patio of show i'm your host patti vasquez i have been over selling i believe i'm a little bit nervous now because i really love the series cobra kai on netflix it's a series of picks up thirty four years after the the iconic fight between danny larusso and johnny lawrence of course it's the the crane kick after the sweep the leg and i'm a little bit nervous because i have finally run into one person who did not like the show very much they thought it was very stiff and that it wasn't going anywhere and that would be my mother and now i'm a little bit curious and nervous about what john td thought of a series that i enjoyed much last week perry humiliated me on the air by talking about this series that i hadn't i hadn't heard about yet as the pop culture expert i was humiliated i felt badly i was a little condescending no it was funny i went right home and watched it that night i enjoyed the hell out good show thank you i really i mean it's a little cheesy but it's based on the car knowing i was really blown away by this actually because it's on youtube red it is cobra kai if you don't know the movie which who doesn't know that movie but there's people out there who don't know that movie and i think you could enjoy it even if you don't know the movie because it sets up the backstory pretty well i think guy who plays johnny i just think is fantastic i think the performance is great it's funny it's got heart it's he's this he's grizzled he's washed up and the actor i should have looked it up for a for the segment but he's he's oh okay thank you patty williams mk isn't he wonderful patty that guy i think he's wonderful and i think that a johnny lawrence listen to talk radio he would be texting at me in all caps and i love the hell out of the character because he is unapologetic he is who he is he called you know he's like he calls people names tells them they're wusses and other names ed but there's something endearing about the way he he goes about it you know i mean he is missive he's not gonna change he like the kid the kid tells him actually answered gender rising he's like what what is what are you talking about it doesn't that language is it mean anything to him because everything is pretty much black and white to him yeah but you say unapologetic like he's a he's a jerk you know i don't want people to get the wrong impression i mean he he's from around the edges.

twitter forty five seconds thirty four years