20 Episode results for "one hundred thirty dollars"
D.A.D flashlight designed to defend
"You're destination for gadget on gear. I'm Fred friskin. It's a flashlight designed for safety on campus and more. The dad too is a flashlight that includes a bluetooth connection to your phone at can quickly send alerts to loved ones, if you're endanger, it can also defend with military, great Knepper spray tiger lights EEO. Michael Tyke says it sends Email and text messages that give your location using the phones GPS and also sends an alert to other people and anybody who has the app or not in your out contact within a one mile radius will get the alert. So basically, it's a way to silently call for help. And be heard by those in the best vision to help you the dad and dad too by the way, stands for defense alert device. It sells for about one hundred thirty dollars. There's more info at tiger light dot net. You can find us at texter nation dot com. I'm Fred friskin. Now, this how many companies out there have continued to innovate when it comes to building. A better radio. I'm Fred friskin, host of textile nation, and I'm here to tell you about the new C sky wave SP radio from the wonderful people. Let's see crane baba his crew really love radio, and it shows in this new compact model that is packed with features beyond great AM FM reception. Unsound you can tune into shortwave signals from around the world. Listen to ham radio operators aviation and more. It's the radio you'll turn to every day. And in emergencies, it will run for nearly three days on just to double A, batteries hair. The sleep timer with a new soft speaker three and you've got the perfect radio for your nightstand. Of course, it can wake you up to click on C crane texting dot com and put in the code text nation for free flashlight with your order. They love radio and you'll love secret. The.
New Ways To Thwart Package 'Porch Pirates'
"Dish in digital sponsored by h New York's ultimate camera authority. We could see a rise in packages and porch pirates now that Amazon plans to offer one day shipping for prime customers. See nets Rick ROY does has Amazon has a new service designed to safeguard deliveries Amazon he allows for a couple of different options. One is delivery person actually is able to act us the electronic door lock in the front of your house to set the packages just inside your mind tour, if you have a smart garage door opener they can open your garage and put the package in there. Or if you have a car that has the right technology built into it. They can actually pop the trunk but the packaging for you is also a smart padlock called the box lock which you use the storage box. They use the box lock of stand the package, which makes the padlock open. And then they're able to put the balking sides and lock it up again. And you're all good. It sells for one hundred thirty dollars dishing digital. I'm Palmer, Dane. And there's more at WCBS eight eighty dot com slash dish in digital.
"Smartwater is proud to introduce new smart water alkaline with nine plus p. h. wired and you're listening to the gadget lab i'm here with my co hosts wired senior odds yay air pods on monday apple announced the new air pods pro there should be a hit because regardless of how you personally might feel about air pods the pods i managed to get a loaner pair of air pods yesterday as part of our i to answer them right now i will say that these are what the first airports should have been what your buds should be an how others have approached ear buds with soft clunky and feel like they have an awkwardly long stick relative to these the things so that it can lock you into its ecosystem so now when you go to the control center on your iphone connected air pods right from there and if you long press on that volume bar it you can't over bluetooth but then you're not using the super special custom chip called the h. one better with your apple stuff interesting oreo what are your thoughts on these new air pods pro oh dear listeners i will do my best to describe to you what these look like so it was killed on audio yeah time little silicone tips because comfy not so comfy to have hard plastic very comfy and then there's a little vent which is supposed to equalize the pressure sure but they do look different and they've also been packed despite being a little bit smaller there's a new chip inside they still like apple products like it's about four and a half hours so it's four and a half hours if you are planning on using the noise cancelling you're so if you don't use that you can expect to get about five hours per on this and said like you can find something totally wire free earbud right now that's gets you you are apple devotees they want the thing that looks like apple they want the thing that works with their apple devices how do they stack up compared to other other options on the market well oh are just a little bit beyond competitive with the other wire free headphones that are out there because these have as learn mentioned active noise annoys canceling to do its job and you mentioned lowering that you were pretty stick of the pod on the stem so what they're doing is they're blocking then that means that the noise cancelling adjusts incense more anti-noise interior yes i thought we'd pretty well so that's a mechanism it's usually called hybrid and see career noise cancelling headphones like bows or master and dynamic or something like that which will probably now that everybody loves is the sony w. f. hyphen one thousand x those are two hundred and thirty dollars the sony's that everybody loves those are twenty dollars cheaper than the apple airports so the air pods per we're kind of in the middle there bos has some new ones coming out then there's the big one though is the amazon echo buds noise cancelling on them those are one hundred thirty dollars okay but are they any good like when i the amazon did partner with bows these though yeah they said that it partnering with bose but in like the most hands off way possible rashly licensing they've been getting pretty good reviews are audio revere parker hall is going to be testing for a little bit extra on top of what you already get from the isolation of having things plugged machines the amazon echo buds alexa machines one thing that you do perhaps a little less harsh jarring than it has in the past which is kind eating but i don't think because i mean alexis not working over your cellular well i have a question for the room our air pods still the worst you know it's not the worst thing ever lots of people like them i think they're sort of a symbol of someone wearing air pods and wearing all birds and like maybe having a beanie and like a author great people love them do you agree lauren no i think you're totally right and that it is i mean it's a it's a very real aesthetic that is exists in the world that we cover presumably his mom driving the car and just was heads down in his phone with air pods car and then i realized i did the same thing when i was a teenager as like staying the car with representative of something greater but at the end of the day they're they're headphones headphones yeah wealth necessarily more so than just a smartphone any pair of wireless headphones signals wealth so what happens if you lose one oh you have to make a missed connection on wayne to start looking more at repairability in how they construct these air pods going daybreak or your battery dies as it will eventually because it's a lithium ion battery that runs charges dude you just can't get it fixed so that's bothersome when you consider well yeah well on that note let's take a quick break and when we come back we'll be talking support for this podcast comes from smartwater smart water is proud to share stories and plus ph from when you work up a sweat doing what you love and smart water antioxidant reducing a totally awesome podcast about personal technology your to do list is never software and handles your work for you so you can focus on the things that actually matter no more wasting your time your day to day and let zap your take it from there zap lets you instantly engage with leads send them so the possibilities are virtually endless best of all it's easy to build the exact solution you need in so you're free by going to our special link zappia dot com slash gadget that's z. a. the makers of all these major smart assistance have come under fire recently for violating their users into what it really means to have a smart speaker in your home and how to control your privacy and trigger warning so putting your airports pro for the rest of the show lauren all the amount of data that is being shared with these big tech companies if you have have of doing this but i think one of the problems with these the dashboards that using it and they're off to the races and lo and behold it turns out the behind the scenes there are very real human had the opportunity to throughout some of our other reporting to ask companies like microsoft and google and what we've heard so far is that most technologists say that it's going to comes to language language is a very complicated thing as these companies expand offering services engine speech recognition very complicated and so there isn't a robot out there yet we're a little ways from figuring out a real solution to this that doesn't involve other humans listening approving or rather your smart assistant improving people love to complain about how alexa related around companies the controversy seemed to center on the fact that in many of these since of privacy in july apple had a big scandal around the has recorded that day so sort of like an ongoing to be but we used because it doesn't understand what you're saying the whole thing right like these speakers and these voices
Anker's latest Liberty Air earphones and hybrid portable charger
"Your destination for gadgets gear. I'm Fred friskin. The latest true wireless earphones from the folks that anchor are the impressive liberty aired or waterproof enough for the gym have a variety of tips per comfort battery life of about five hours on a charge sound very good and sell for under eighty dollars. Also new is anchors power core. Plus nineteen hundred hybrid portable charger and USB hub anchors Tyler Mallory a key thing about his core. Is that it's very first Howard livery battery that also motions as a data hub Bush means that not only can it output power delivery standards of wattage, if you plug it into your USC, laptop, let's say like a MAC look apple pro it can function as a data hub per USB drives impressive flexibility and performance the price about one hundred thirty dollars. You can find us at texter nation dot com. I'm Fred fiscal. Now this. This how many companies out there have continued to innovate when it comes to building. A better radio. I'm red fish host of Tex nation, and I'm here to tell you about the new C sky wave SP radio from the wonderful people. Let's see crane baba is crew really love radio, and it shows in this new compact model that is packed with features beyond great AM FM reception. Unsound you can tune into shortwave signals from around the world. Listen to ham radio operators aviation and more. It's the radio you'll turn to every day. And in emergencies, it will run for nearly three days on just to double A, batteries hair. The sleep timer with a new soft speaker three and you've got the perfect radio for your nightstand. Of course, it can wake you up to click on C crane at texted nation dot com and put in the code text nation for free flashlight with your order. They love radio and you'll love secretly.
Whistle Go Explore - A GPS And Fitness Tracker For Your Dog Or Cat
"Addition digital brought to you by b. n. h. New york's ultimate cameras superstar. Keep tabs on your tabby or terrier with the whistle go explore. It's a g._p._s. an activity tracker for your dog or cat. You clip the one ounce tracker to a collar. The g._p._s. function requires a subscription which costs seven dollars a month with a two year plan p._c. Magazine likes the whistle. Go explore for as long battery life up to thirty days in a single charge. It also has a night light for visual tracking. The activity tracker can also give a snapshot of your pets calories. Burned distance traveled an hours at rest. You can also set daily activity goals for your pet bet. The whistle go explore retails for one hundred thirty dollars in gets a rating of excellent from p._c. Magazine dishing digital. I'm palmer nain. There's there's more at w._c._b._s. Eighty dot com slash dish in digital.
Coolpad Legacy phone brings some big features at a small price
"Your destination for gadgets gear. I'm Fred friskin, cool. Pat, is looking to take a bigger share of the US market with family friendly and affordable devices companies new legacy smartphone features a big screen on battery to get you through the day. Welcome quick, charged three point zero and money of storage, and micro SD memory card slot for up to one hundred twenty eight gigabytes more and it sells or under one hundred thirty dollars at metro by t mobile pool. Pat America's head of communications Aaron Baker. I think what a lot of liens are doing. Now is bring everything in the kitchen sink device. You're saying, hey, you need this and you need this amazing. Cameron meeting battery six gigabytes of ram. Oh, by the way, the phones of dollars. Well, we consumers tend to focus on one or two key features. So if you're looking to family or avoid those monthly payments for device, cool pad legacy is worth a look, you can find us at texter nation dot com. I'm Fred friskin. Now this. Vision. Hi, I'm fiscal and I've been covering consumer technology for a long time. And it takes a lot to impressment. That's why I'm excited to tell you about the latest way to enjoy cooking and the great outdoors for my friend. Patrick, Sherwin and his great team at goes on stove. What if you could harness the sun to cook your meals, anywhere you go day or night? The goes on fusion arrives this summer using the companies tried and true, reflectors, and the solar vacuum tube to get through cooking without the mess of charcoal, heavy propane tanks or smoke. And with an optional solar panel and battery storage, and the ability to plug in at home or on the road, you've really can use the goes on fusion to cook, anytime and anywhere want to learn more head to go son dot CO and use the code text nation to save ten percent. That's goes on the oh.
Logitech Z606 affordable surround sound speaker system
"Your destination for gadgets gear. I'm Fred friskin. Looking for basic, surround sound speaker system. Logitech z six oh, six is a compact system with front rear and centre speakers along with a sub Wolfer which the speakers are wired to and bluetooth connectivity. One hundred sixty watts of sound total and you can find the system for under one hundred thirty dollars as a replacement for built in TV or computer, monitor speakers disease, six oh six setup is a definite upgrade. But the wired speaker is may not be practical in some situations, and the lack of optical and HDMI inputs is another minus on the plus side. The sound given the relatively low price is pretty decent. And you can switch easily between bluetooth and wired inputs for more head to Logitech dot com. You can find us at texter nation dot com. I'm Fred fish, Kim. Now this. Navision? Hi, I'm red fish, and I've been covering consumer technology for a long time. And it takes a lot to impressment. That's why I'm excited to tell you about the latest way to enjoy cooking and the great outdoors for my friend, Patrick Sherwin and his great team at goes on stove, what if you could harness the sun to cook your meals anywhere, you go day or night goes on fusion arrives this summer using the companies tried and true reflectors and the solar vacuum tube to get through cooking without the massive charcoal. Heavy propane tanks or smoke and with an optional solar panel and battery storage and the ability to plug in at home or on the road. You really can use the ghost on fusion to cook anytime and anywhere want to learn more head to go son dot CO and use the code text nation to save ten percent. That's goes on the oh.
Circle Home Plus helps families control screen time & more
"Your destination for gadgets ungeared I'm Fred fishkill keeping kids safe online and regulating screen time are issues. Parents struggle with all the time. The second generation of circle home plus is a solution that plugs into your home router and works with parental APP to provide control inside and outside the home. VP of Marketing Gwen Smith. Time increasingly me tied to depression almost a new kind of addiction. So this is where you know. Really Circle comes in to help parents that what are the rights? You know time limits and filters that they want for their family, and that may be different for a teenager. Versus you know eight-year-old online confined circle home, plus for under one hundred thirty dollars, and that includes one year of premiums service that allows parents to easily pause Internet access and track locations of family members. You can find us at text. NATION DOT COM I'm Fred Friskin. Cooking with the power of the song. Hi, I'm Fred Friskin here to tell you about the latest innovation from my friend Patrick Sherwin, and his great team at goes on stove. The goes on. Fusion has arrived using the companies tried and true reflectors and solar vacuum tube could get cooking without the message, charcoal, heavy propane, tanks or smoke. A really bright idea and with an optional solar panel and battery storage on the ability to plug in at home or on the road. You really can use the goes on fusion to cook anytime anywhere day or night. Reno, shy. I love what Patrick and his team are doing, and so will you want to learn more head to go some dot co, two check out all of the company's products and innovations and use the code text the nation to save ten percent. That's goes on DOT Co..
Introducing The Talk Triggers Show
"Each issue pros fans. It's Jay Baer from convinced to convert hope you are doing great hope you're doing the show had really good run of guests lately. Evan. I really fired up. Hope you are as well. But I've got something else to tell you about today that I am super pumped about if a brand new show launched this week. It's called the talk of triggers show every week. It's just a six minute episode where I take one case study of an amazing business that is growing their business through the power of word of mouth case studies from all types of businesses. Small large beat ABI beat ac- US international each one is a really interesting tale. And I don't tell you what the business is until the very end of the show. So you can guess along while you're listening. The talk triggers show is available as a podcast just search the talk triggers show wherever you get your podcast also available on YouTube, go to YouTube dot com slash Jay Baer. If you prefer to watch the video, but I thought you might like a little sample of what the show sounds like. And what it is. Like, this is just for you. Social pros listeners episode one. Of the brand new the talk triggers show. Hope you enjoy. Fourteen dollars and ninety nine cents fourteen dollars ninety nine cents for a refillable soft drink Cupo. I mean, sure you can get Pepsi and get diet Pepsi in mountain dew sprite fruit punch, whatever you want, but it still fourteen dollars and ninety nine cents for just one refillable Cup at six flags amusement park, and that's pretty common, right? My most the impacts on attractions, stadiums et cetera. They make a lot of money off of us selling nothing but sugar water. I don't know everything. But I do know this the more you try to fit in the more your customers. Tune out and this week on the talk triggers show. You'll learn about a family business that completely totally and forever up ended the theme park business model. Now, let's imagine that you owned a theme park to give your business. The best chance of success. You would want to locate it as close as possible to major population centers to freeways and such correct? But what if instead of that your theme park was located far far far away from just about anything? What if your theme park was for all practical purposes in the middle of nowhere? That is precisely the business challenge for the cook family since nineteen forty six they've been owners and proprietors of a theme park located in Santa Claus, Indiana population of Santa Claus two thousand four hundred and eleven now in addition to those at geographical and population, disadvantages, the cooks are really and truly a family business. Some they can't just advertise their way to success and also because they are independent theme. Park the first ever, by the way, they can't rely on recognized characters from the movies or TV like Mickey Mouse or Spiderman or Harry Potter the Cook's have Christmas and Halloween and thanksgiving land were turkeys, run wild and gravy flows in the streets. So the cooks are in fact, missing pretty much all of the typical ingredients for theme parks, success location, budget and recognition, but they make up for it. And then some because what the Cook's understand perhaps better than anybody in the theme park and attractions industry is that the way to grow any business for your customers to grow at forty. If you give your customers consistent and memorable story to tell they will in fact, so what story do customers tell about the cooks family business. Well, it's a story that turns the financial model of the theme park industry upside down so much. So that when Bill cook made the. Decision in the year two thousand to introduce this very very special feature owners of other parts were downright angry. They went to the annual trade show, the rival park operators approached him and said are you stupid? Are you crazy? Are you trying to ruin the industry? They're trying to do one thing different. Just one thing different the visitors to this family owned theme park in a very out of the way place would remember and talk about over and over and over again. And they do they do talk about it. What is the cook families talk trigger their strategic purposeful operational differentiator that turns their customers into volunteer marketers? Well, there I mean, it's been park soft drinks aren't fourteen dollars and ninety nine cents. They are totally and completely for. On the grounds of the park and inside its restaurants there nine hundred and twenty four separate drink dispensers all of them completely free. You've ever seen a happier child that child their realize that they are a at an amusement park and be drinks are free and unlimited. Now, this unexpected operational decision is the number one number one story that customers tell about the cook family business. In fact, an incredible forty three percent of all the reviews of this business on Tripadvisor dot com. Mention free soft drinks specifically here's one from Charles who wrote this five star review. We love this park. We've been to Disney we've been to six flags. There's no better bang for your buck. My family of five got one hundred thirty dollars. That's the price of one ticket at Disney. There's rides for all ages from my three year old my seven year old my eleven year old from little rides too many roller coasters. It was hot and the free drinks saved us a ton. You will not be disappointed. You see the cook family has the. Courage to do one thing different one thing their customers notice and talk about their talk trigger is about generosity. Yours might be something else. But remember, this competency does not create conversations. I don't know everything. But I do know this same as lame. If you want your customers to talk about you, you must give them something. They don't expect something like free, soft drinks at a theme park and an out of the way place. The cooks businesses called holiday world and splash and safari in Santa Claus Indiana next week here on talk triggers. You'll learn about the most word of mouth worthy bar in the entire state of Montana to never miss an episode subscribe to the show on YouTube. You can also get tok triggers as a podcast go wherever you get your audio. Just search talk triggers and you'll find it. Thanks so much for being here. I'm Jay Baer cenex week.
Another Step Up
"The show is proudly sponsored by tried to call dot com. The leaders in checklist based trading strategy. Yes, that's exactly how it sounds all teach you a literal checklist. So you can tick off autumns and be decisive very quickly. Get across to try to Cobb dot com, with as a bunch of free content their feud have a look at. And of course, if you're interested in having me, come to your city, click and register for the live events, coming up and feeling fast have a great day. Visit try to call dot com now. Good morning. Ladies and gentlemen. We'll come, welcome to the of share have a good day. Well, another day, another hold above eleven thousand dollars. And we have been just grinding it out a little bit. It was interesting session, you know. So for me on I'm up early in the morning, I'm jumping on. I big tiny bowed, and as I look at this market right now, in what happened was really not a crate deal. I mean yeah. We still two point seven nine percent. I get me wrong. It's been another grind out of a day. And we are the only will bitcoin is the only market in the top ten is actually in the grain wrought now. So there's no negatives to be taken from this yesterday. I was watching the level as we broke above the old highs two thousand nine hundred Hawes for pullback for Naci boost on. I missed it just by Koppel dollars a on the fifth day minute literally a couple of dolls. And yeah. And it pushed on really, really awesome. But that's like it didn't it did end up having that David pullback and the David full by that it had ended up coming back into Lillian. The low is one so eleven thousand seventy. It didn't even really test eleven thousand again, then a bounce up from eleven thousand fifty bang wish Gus stride up about four hundred dollars from that point in not sort of wasting now. So was the right now on bitcoin, the one hour, sort of just meandering along once again in another one of these consolidations holding above has a nonsense ause the all ones that we just broke out of yesterday. Which is by split. Consoled ising. Once again, what does that mean to mate, not a great deal know a great deal. I've that lost move pushing us into a new two thousand nine hundred high it allowed me to move my stop-loss up to just below ten thousand five hundred dollars. That was a long tried to took back at eight thousand eighty nine. Now stops up their ten thousand just on those as ten thousand five hundred on pretty happy with that. I have a two and a half thousand dollars of profit locked in with margin, and I feel very comfortable heading up to say, Meryl man and doing a couple of days of fishing with him, I'll still be doing the guzzle still be working on content that I it takes time to spend with mon- pops. So yet, some consolidated market rotten now on bitcoin, we sitting currently on the bid for next shot at the is eleven thousand three hundred seventy seven dollars up two point seven eight percent today. So another another girl. Mind again another day with candles not really big. And that's a good thing. This is as a camel start to get bigger and bigger and bigger. We get more and more extended unlock the bucks becomes significantly increased. Now, we could get a pullback at any moment, but on say the Sohn's of it just yet have been wrong full, though, not looking to try to show that is for sure. I'm still looking for long tries that is my plan. That is what I will stick to doing now theorem. We sitting down point nine percent of theory at this stage of the three hundred nine dollars and twenty two cents. If I talked to the daily shot here of theory of, of got two Cy, I would love nothing more than to see a pullback two to seventy nine on the cried at a cradle can on the dilate. He's not there yet on a stugatz of work to do yesterday. It did have a debit with a radical spark a hit a low of two ninety two accounting back at three hundred nine that's quite a wild die. But didn't loss down that too long, and dumb, the market really did recover quite well and quite quickly. So. Yeah. I guess, from our point of view when accounts a theory, it's not one of them looking to try it at this stage, but for the future. Yes, is at seven dollars and fifty seven dollars and one cent down three point three seven percent to die. And. Another one. That's sitting in that cradles on the dial. Wanna see what does next? That's, that's what's really interesting. How these ulcers gonna react next because there's still a number of them that are ran out trend. Some of them is still a hideous, like, for example, still living. Buddies, hideous, I'm gonna go stripe. Poss- is at twelve point three cents down full percent tonight, ex up. Eight is at forty six twenty two again, just struggling once more to get above that fifty cent Machiavelli hit once this year. And yeah, it's, it's kinda pulling back a bit from that spice as we stand right now. Twelve out of sixteen. Now my higher and mid to him timeframes, not looking the best for trading today. So familiar ex up a is really I sit and watch a top token sitting at forty six point one. So I four six point two cents down two point four five percent. Then we got one two lot coin. A lot coin on the dilated. He's bucking the Kreitals on. It's a bit of a consolidation. Pullback though, it's not the soda shot that our love to get my hands sticky and dirty with her is not a beautiful looking shot right now on that daily, none of the times, really look all that satisfactory tomato the outside, and look, it's, it's Holly likely not going to have tried for may for a little while to guy one thirty two one hundred thirty dollars thirty cents down two point five percent. Bitcoin cash. Another one, you know, it's, it's pushed on the two thousand nineteen highs, you know, we seating raw now a full sixty nine ninety seven would down to percents, that I know there's no great deal of interest. I have on this period yesterday. Most of them today with a little flat levels phone, didn't get a try and take a tribe. But it's a rotten at bitcoin cash really needs to find its much. I once guy on the same can be said, bonnets goes against terror loved a bullish candle yesterday off of the ten period. Moving average off of two thousand. Nine Hawes, but the market candle itself, decided not what I'm gonna do much more here. And has sold off its actually sitting at thirty six dollars and twenty seven cents down three percent, rotten now, and it's gonna have I'll be I've been to David pullback on the problem with that. But right now there's not a great deal going on that Tronto veasley having a really nice run over the last few will a couple of days back with sitting it's a three point seven cents, meet need to clear that full Sedmak. Really? That's, that's a crucial area. My mon- technically under declare that full set Mark and get on with the get on law. If it's down one point eight percent. Ten again, you know it's not a bad trend. I it's, it's one of these better trains of four hour, they had already explosive breakout long, the idols looking caught noise if it pulled back in Lewis further than the item on actually present we was the mole Pacino throughout to die to try finally Kadan. Oh cod. Donna, can you please break ten cents and just continue? On which eating non point four game down three point three cents aside percent right now. And again, I thought back to sign level, it's got to be broken ten cents. If we want higher ten cents. If we want high it's not happened yet. It's not really held above. So another interesting day to cod. Donna as it stands right now because he's making a little move progression higher to it's, it's highs for the diet. I still consolidating a Mavi it still sitting around that eleven thousand full hundred mock just shy as I talked to you, and that consolidation to Die, Welt w-e-l-t. You're gonna turn into. No, but I'm going to be there wising willing to participate in whatever comes because I love a bull market will walk at sky's the do. Well, if your huddle the make you rich, if you're trying to have a great day get across the try to cub dot com. And if you haven't already registered in pied vio- spot for any, they destroyed events than going into done. Because they feel bloody quick. A good day guys a law speak to you next from the wonderful Mussa, this show is proudly sponsored by try to call dot com. The leaders in checklist based trading strategy. Yes, that's exactly how it sounds all teach you a literal checklist. So you can take off autumns and be decisive. Very quickly. Get across the try to Cobb dot com. Where there's a bunch of free content there few to have a look at. And of course, if you're interested in having me, come to your city, click and register for the live events, coming up and feeling fast have a great day. Visit try to call dot com now.
Cold as Ice
"Lisa I want you all to know Hamad love you at this moment there is some really hey guys this is Lisa and this is Kara and this is pop fashion also this was a store that I think we both agree just needed more security guards just a stronger presence of security at all times but aspects Y'all the first the first rule of fleeing the scene is split up didn't we learn that from all the oceans movies previous crimes because there are several so there was a theft one week beforehand but this store also got hit a year prior yes I do recall l. when the other thing you love is poorly scheduled it's not scheduled with you in mind like the world is conspiring against your own personal schedule purpose forever podcasting is whether you like it or not no I'm kidding I'm happy to be here but Y'all sling system it's as if it doesn't all revolve around me Balderdash it should Lisa you know at this age I'm still having a hard time understanding do you recall a theft from Lululemon in California after we talked about a couple of weeks ago I do recall Ashen related song perhaps fashion sometimes comes with updates and I have one for you I'd like full on Lizardo Song I need a flu any backup dancers you gotTa make it happen I mean who could compete with that Lisa right police said involved sixty seven hundred dollars in merchandise from that one store police said the same vehicle had been involved in a four thousand dollar theft all five people have been arrested in connection to a September thirteenth grabbing run aft at the Lululemon store in Walnut Creek other no either either you come to reality or you make it work okay if you're GONNA lean into the solar system thing you gotta lean it real hard on her next album was a we'll have a song about how you girl are the center of your own solar system no man can take that away no baseball team conflicts with that so it sounded like they had made one hit and they're coming back for more the police located vehicle at a gas station with all five Matt but stay true to oneself if you are the center of your own solar system you you do that or figure out your life what cornea a vigilant citizen witness police said had given police a description of a vehicle that fled the scene after the theft which they all go two different directions split up you can talk about it later why did you need to get gas together drop somebody off anyway they wanNA icees from the same store one week earlier oh that's right that's right I forgot about that so now keep in mind do not confuse your see you and appreciate you and thank you for being here and choosing us over the sports ball there will always be more sports ball but friends you actually writing a song right now because that's what I'm hearing for the last time you tried to give me a sing song on the show it didn't go so well so I'm going to go thank you could you sing us another the youths they're impressionable oh anyway there is no indication at this time that the suspects are involved in that that that happened WanNa slurpy to celebrate one of the suspects was a juvenile so I've decided I'm GonNa tell you any other names they don't matter because they got a juvenile involved in this I'm like please do not involved a year previously so this store is just unlucky or like you said something happened in from the inside that was a theory there is somebody on the inside it's similar in these citizen Detective Angle there you got in the type of crime at all it was I didn't have a parallel ready the as ice or money as cold hard cash because we perceive cold objects as fancy especially seve luxury goods this is a very odd study people associate the word luxury with things that are cold this is from I am telling you look this is like when people were solving the Golden State killer I`Ma call up Walnut Creek police a report by Mark Wilson on Fast Company New Research published in the Journal of Consumer Psychology says that there's a reason re referred to jewelry action and puppies puppies when it comes to cold we think of what is desirable and status and we don't even know we're doing it the you all look inside the store I don't think it's anything like that particular case but let's just roll with it on this instance Lisa people perceived it as being a luxury if it had that cold background also it turns out that some a luxury social behaviors meaning that it's perceived as something that's cold and unattainable therefore it's wanted I see that valiant it was an attempt on Karn tells another one let's talk about more blaming in a different way though it's about how we a second version that was created that had a background it was snowy I guess which ad did better dumb flakes the flakes did so the study found an object like perfume and luggage if it was put on a background from this spring people liked it okay but cold or that appear in a cold setting are more attractive right then why am I not more excited to go to work in an office building where it's I didn't have a bling ring reference to go it's like you're just GonNa have to accept my really bad analogies we'll do it wasn't good attempt it all works together Lisa I feel like I relate to this because very many of my exes have referred to me as cold rebe brands use this to their advantage and drop the temperature of their stores so they sell more some people have like different theories on why this is right but it has a new program with threat up it is called the made while archive and it is a collection of pre-owned jeans working out this way some things that we view cold as luxury because innately it's linked to our survival some people think it's linked to it made well has offered a denim recycling program for a while now which makes sense because made while is more or less a denim store moving on wow I don't have a transition sense for you here I'm just going to say we're going to talk about a new topic now thank you so language what do you think of this there's a part of this that doesn't match up for me personally so if things it's like think about every diamond ring commercial you've ever seen it's always like in the snow or like those commercials for the car with the bow on them at Christmas eh I started noticing all over the place like you'll start seeing it and add especially print ads the concept of ice and things that are snow it just repeats you don't see them at other times a year it's in the snow at Christmas like it's luxury that's that's what luxury happens is in winter yeah once I read this study telling US items from threat up in their stores and other brands have used threat up as a facilitator for it's own recycling programs made walls commitment to sustainability so it's interesting timing this program is being launched what with made wells difficulty in finding backers that made well sourced from threat up each pair is hand selected washed and refurbished before being placed into select stores for sale the president who did the study said it doesn't really matter why we think it is but quotes we have built this association in our head so a permeates the reality of our weird behavior does this also apply to like expressions casino like so many runway models are told to have nations. I like the idea that it's being offered in stores because I think you're more likely to gravitate towards a pair of jeans that is different from all the as its own publicly traded company as part of that process the brand released a prospectus that really emphasizes on then I'd be cool with it because I would just like Obama sell some luxury ass sweater I see that's why I totally see little pay fifty dollars for a pair of jeans and I'm not saying that fifty dollars is an unreasonable price but unless your price for newly run full is consistency which is not your fault it is the brand's fault just want to reiterate that but the trouble is getting for fifty dollars a pair new made while genes typically cost around one hundred thirty dollars so it's a significant savings macy's and JC Penney but made well is the first brand to resell its own items through threat up basically threat up is buying the old pants and then it selling them back to made well carmody think about this program I think it's so smart it's a smart it's a great setup I wouldn't be surprised if they seems like the best scam ever kind of but you may recall that J. crew plans to drop meanwhile off the mall and spin it off as true value of both of them agreed yeah next story what's going on with Virgil at blow is he doing okay a number of weeks ago version if it's an advertising with a frozen winter backdrop this is so weird so when people think warmth they think of interpersonal relationships and schedule to let his mind and body recover because his schedule has been so intense he cancelled all of his appointments and quickly involved more stores in it because then it solves a number of problems it re emphasizes your idea of what the brand is and what it is the price jeans if that doesn't stay at a consistent one thirty or whereabouts all of a sudden people are going to be wondering if the price for the second hand Lisa's nothing but luxury also your xs a full I what did they now also true I if you can actually physically try it on the store I think it's tougher online because of the way that fits can change over time and even within the same brands you might not have right well I'm just GONNA get the brand new ones yeah because these old ones are almost the same price as the new ones so there has to be it has to be a level of like the value has to be consistent for both the new genes and the genes that's the one concern that I have yeah the answer for a gives another price point within the store which will drive people into stores it also because jeans do kind of go inside whole the selection that you want or the style that you want just gives another opportunity for shopping what do you think I like it but I asked him as is in the emergency room so here we go long story short I was in the emergency room over the weekend by the time you're listening to this it will have been weeks and solid Mr. I'm fine but I was in the emergency room I was making jokes about how I was finally a celebrity in the hospital for exhaustion the pair was fifty then you plan accordingly so it it just needs to be consistent you just don't want the fluctuation back and forth so that you want the user to know that James is reasonable that is to say like if you regularly have sales where your genes that are usually one thirty are eighty or ninety it'd be very easy for someone to say all of his appearances for the next three months he's still working but working from home virtual blow is the artistic director of Louis Vitton as therefore I am simply luxury by the transit of value by the transit of property Abbas Paris fashion week show for off-white took place but he wasn't in attendance his doctor told him that he needs to take a step back from his so much every time I turned around this summer he was involved in with another project. Lisa what's your take on this this has a big flaw and is that to tell you to stop or as Carin says she will threaten to hire task grab it to come sit on you so that you can't do anything I again I think this is a brilliant and as some of us know we need to take some time off just to like take care of ourselves some of us meaning rules on what the cuts are with colors are it gives people another option so say that they're not find the style that they like in that season going into an archive to be able to L. as off white I think this was a great idea I'm sorry had to get to this point in order for it to happen but he has been he's been doing so so I already am winning over Mr Bloe well hopefully he really is taking some time off like we've topped month's two years because there's such a high demand for products and for such high level output people just get exhausted and mcgown flipping channels watching chip and Joanna but I have my Topac with my laptop just in case I did not do a lick of work while I was in the hospital aw or a heart condition who knows and I I took my laptop with me in case I needed to do well I was there. He sat paper cosmetic tubes next year the development is in conjunction with a global packaging firm called Albania the tubes us aced is like anything that is made with not plastic like think of the utensils that are made of corn crucial baseball going on right now but I'm sitting here recording with you all while my friend texts me the score Lisa we thing that any over achieving person wants to hear is that they need to slow down because in your head your leg I can do this I can do this I do this sometimes you need someone else you're right he does need it has gone arrest he needs rest right right as someone who has a hard time resting I understand as someone who was lectured by car and you have to take your own advice dammit called out we talked about designer burnout companies have been switching designers like every eighteen he's a bright minds suffer yeah agreed well wishes to Mr Abla best wishes we're thinking of you best wishes warm regard support system who is going to either pick up what you have to put down or that you can delegate to or who's going to respect that need for rest so let's have one more little tidbit miss week about Louis Environment Laurie how says it is going to introduce in this very week to rest more I get it out of love I said it out of love out of love but look the last vile based and certified paper like material to replace most of the plastic I'm sure you're like what the fuck is she saying so bio like I hope that he is able to have that support from his own brand from the people leave a time to support him because you just don't want to see the a plan I am going to hire someone who sole purpose is just to sit on you yeah just to make sure you don't move you only move your hands lying you've set the thermostat at sixty eight degrees because somebody's not giving you a luxury watch at the end of the day that's why like if my income was luxury it's an repeats it's fascinating so keep an eye out oh man wants you know about it you can't unknow it exactly I opened up your ass brands girl what are you doing this is what I'm hiring task rabbit so I was in my in my hospital he is working from home if that man needs to rest he needs to be not on the damn computer yeah it is not healthy Lee now lean out so stop it with the discounts y'all or just pr do your pricing structure different that's fine too right exactly if you knew if you always knew that a new pair was ninety learn all right me too yeah yeah but I will say that to be able to truly take a break you have to have expression or to not smile it happens a lot in magazine spreads to like an icy expression laughing like she's ice cold you know as count as they its packaging by the end of twenty twenty and the two companies say that the project demonstrates that collaboration between industry experts is essential to develop break actor something the VP of packaging development at Laurie Al said that the company's overall goal was to improve the environmental or social profile of all the department stores used to sell those mid range labels and they're having problems with popularity right now to they're having problems with foot traffic factors including people are spending on entertainment instead women are using more backpacks than purses which the empty down that much but it won't necessarily impact high end luxury brands because they're still selling things like lipsticks and perfumes probably me yeah next story purses are losing popularity this is a story from courts research company and PD group said bag but now people aren't so interested in that another reason that this is a possibility that footwear is increasingly seen as trinity six of one hundred and ninety seven dollars annually so why is this happening why aren't people spend on bags anymore analysts think it's a mix it is a major shift also a separate survey said that teens spending on handbags have fallen to the lowest point and the surveys sort of like a paper Coffee Cup where it's paper on the outside but it's got that plastic lining on the inside so it doesn't necessarily mean that it's recyclable or as the item to get instead of purses that sneakers can substitute as a status symbol also finally people who have money want to signal newell but it does mean that it will break down quicker in the landfill which is an improvement steps the on cold winter backgrounds but mid market labels like Michael Kors and kate spade those are the ones that are hurting right now the right direction perhaps but this is where changed really needs to start happening is on a corporate level so we can make the choice as consumers to go Saudi Christmas honey Monday right what's going on over there also something else playing into this which is we cannot forget after the products where this is a priority within the company so there's radical change because we're out of point where we need radical change so thank you Solorio for if you look at the trajectory of their sales and what they're offering discounts you can understand wait something feels off here yesterday they had a seventy five percent off sale and I'm like and discreet ways that were starting to kind of head down that path so is this going to impact companies obviously if sales group calling the new work tote people aren't interested in them as status symbols anymore pags used to be a symbol of luxury you got the IT and so it's not just the department store as a unit suffering it's like the individual sections of those stores also taking that hit so those mid level range brand eighteen year history female T. it said that they're spending an average of ninety dollars a year on handbags that's down from its peak and two thousand the US sales of women's handbags and toasts are down twenty percent and analysts from the group said quote this is clearly not a blip vesting money in figuring out how to make this work because if one company can figure out how to make it work they all can agree and everybody wants to be the cool kid with the new packaging trust Michael Kors bags in it we're gonNA make shades it's going to be okay it's the bags are fine we just don't have that many of them but I have another with this Lisa yes and I have a theory why but at first I would like to say that the world will be just fine with a couple fewer aren't selling as much in department stores this past February ww decided it was the end of the it bag. Do you agree sorry that wasn't on your list as what might be driving the decline in handbags sales ooh I get enough retail bags you think that that's completely replacing the at bat is just as useful for putting your stuff in it why am I going to go to the department store and buy a fifty dollar handbag yeah I'm GonNa have a nice wallet or a Nice little going what they're finding in this study is that people are looking to instagram for that fashion inspiration and so they're wanting to see something different new so smaller o'clock and then I'm just going to throw my stuff in a bag it's an abyss anyway and it may play into something larger that's happening as a trend to is that I know I think it's replacing bags like if the hipster tote bag with like the cute saying on it or like the free thing you got it the fund raiser brands are within the Handbag Ram are actually succeeding right now because people are seeking them out they're seeking out the unusual the brand that people don't know and instead of like the one with a name so having like a quirky tote bag fits into that hey this is something I got out event but I went to hear the stories label that anybody else can buy if you have the money the other thing too is there's gotta be something about the casualization of the American Workplace Yeah like the nonprofit that I support it does fit into that as being more about individual style and lifestyle versus like this cuter my lunch another pair of shoes my wallet like there's a bunch of stuff that needs to go and that's my attitude has become much more utilitarian and that way living in a backpack and go to work than it is to howling perfect bag my attitude about this has radically changed because in the mid thousands I was by what they might really be after our data maybe this is a bit conspiratorial but it's fun to think about anyways this concludes my Ted talk and look I used to commute four and a half minutes to work in the morning and I would still take a backpack it's a little more Ergonomic y'all doesn't kill you back where you don't need to look put together from head to Tony more on a day to day basis a lot of people working from home or in casual environments and like the study said it's a lot easier to throw it ages genders ethnicities I wonder if the cost of maintaining a storefront and I imagine lower sales is targeting anyone's attention in an apple store is offset from Chrissy who says I just want to start off by saying how much I love and appreciate the podcast as a graphic designer fashion is generally the first place have to have like the bag for a business environment that you have it's a sign of being a professional but it's changed since then mostly because like I carry eastern the concept is that of a small town but their business model is brilliant the owners offered limited spots up and coming local shops and short term leases honestly it's probably a blend I never really thought about the data collection before outside of what they sell but it's having a pool of users of you know it makes sense usual numbers I can't say how successful they've been but from personal experience there is difficulty finding parking even on a week day long story long it seems to me that there are luxury brand stores like Louis Vuitton burberry but situated at the opposite end of the complex are more affordable brands like gap and Francesca's having not seen the look for upcoming visual trends and Y'all are on top of it as floor retail space I live in Columbus Ohio where we have an outdoor shopping complex store and subscribed every device to our show. Okay you didn't need a front me out like that that happened years ago okay I can talk about it it was you and that it was our show which are likely suspects I will neither-confirm-nor-deny what happened in the past a lot of sense Chris has been listening to some podcast she'd been watching some TV shows she hasn't been spiracy theories I will stay here for all of them museum after I booked a trip to Salem for the Halloween seasonal festivities oh my gosh so much fun thanks to you I made it a point statute of limitations on embarrassing stories lifted snitch get stitches is all guys thanks I didn't say what store it was what your took place in I only said be doing more in depth data collection and marketing and selling like it's about a brand experience do you think they found the data valuable from that time you went into the apple the show although it was small it was worth visiting and part of an interesting fashion show about expression so she attached some photos of dry retail is to survive this is one of the ways to do it as for Apple I have a theory one of apple stores are not so much for sales of their products my assumption is that they do this in order to be able to maintain flexibility and to cater to the consumer in real time so there's always something new and exciting APP felt talking about her family and business history I hope one day the met Costume Institute has a large retrospective I am inspired by her sculpture roll accessories but did not realize her contribution to historical fabrics and preserving the craft throughout the entire fashion section my thoughts wandered to how most hey all I'm saying is that there's a store that's very intelligent about their podcast subscriptions that's all I gotta say let's move on do one more letter each time I dress outside of what is expected or normal and the work environment I get some compliments but it feels uncomfortable last week's podcast interested me in your discussion of ars like current fashions opinions I think your life is a celebration you should dress up that's how I feel there's always room for wants from Christine who says hi my favorite podcast hosts a few months ago you mentioned the Iris Apfel Show at the peabody Essex some people of all age groups picking up tablet being able to gather the information of APPS that are preferred time spent as well as promotion of setups by people of all he's love you too and keep up the good work Chrissy Chrissy let's go with that I like that I think you're right that makes a heck of it can't show them to you because this is not a visual platform but I'm GonNa see if we can put them on instagram she has my favorite was a pink sweater black widely it or backpack let us know Saturday for fashion news this week but let's move on listener letters this letter pants and turquoise accessories although I had watched a documentary on her on net flicks I learned more details at the show as they had made a video of irises hat pop fashion podcast or join
75. Nikes Phil Knight: How to sell without selling
"He listeners june cohen. One of the co founders. Here wait what where the company behind masters of scale as well as meditative story and some other podcast you might be a fan of so we are looking for great people to join our team and we always find that when we reach out here. It works like magic. So let me tell you what we're looking for. We're building wait. What really special team of smart driven inventive people with wildly diverse backgrounds. Everyone is comfortable in the all hands on deck semi chaos of a startup. Everyone we hire has a passion for creating highly original content that matters in the world. And then scaling it. In contrarian ways which is exactly what you might expect from the creators of this show so some of the rules we need social media strategist duration associate audience development strategist and producers with awesome audio production skills so head to wait what dot com slash jobs. That's w. a. I t. w. h. dot com slash jobs note. We only hire incredibly kind people. Hi it's read as you may have noticed there are now. Two kinds of master's scale episodes are classic episodes. Prove a theory about how company scale and feature surprise guests and original music. I posted seventy these episodes since two thousand seventeen and they're designed to be timeless this year we also launched masters of scale rapid response with host. Bob sathian these fast. Focus interviews with leaders in the thick of massive change sharing insights. You need right now based on your feedback or putting both episodes in the same feed. Here's how to tell them apart. The headline for a rapid response episode starts with the words rapid response and the headline for a classic episode starts with a number and now onto this classic episode of masters upscale. I grew up in eighty. And i was when michael jordan was in his prime all the commercials on the visual imagery. Michael jordan dunking shattering backboards and crisscrossing crossing over people. That was my impression of course but she was wearing. He was wearing his jordan's and his nike's that's eddie. Lou co founder of goat the online marketplace for premium sneakers that every sneaker had knows as a child of the eighties and a basketball fan. Eddie has vivid memories of jordan and his nike's jordan played his first. Nba game for the chicago. Bulls and nineteen eighty-four inside his nike endorsement. Deal the same year right away. He started making news making plays a nike started making air jordans okay at the price tag one hundred thirty dollars at footlocker and i just. I couldn't afford them like any kid. He wants something but your parents will buy us something that's comparable so instead of the joins they would. Maybe the penny hardaway's or even the charles barkley's or another shoe that was won by icon eclair. But they just couldn't justify the premium joins and i think that really helped fuel my passion and my nostalgia for sneakers jordan's right to this day. Goats stands for greatest of all time. We love sneakers. Michael jordan was our idol on. He was the goat. Goat now sells a hundred unique styles of shoes of all kinds. Not just nike and that passion that eddie and his co founder felt for nike is still very real. It also didn't just happen. That kind of lifelong brand. Loyalty is the product of magical combination of aspiration. Authenticity true value and brand. It only works if buyer and seller feel totally aligned in what they value and what those values say about them. That's why i believe you need to sell without selling great. Branding is about identity and matchmaking you gotta having radical talented every position you. There are fires burning out such an idiot imagined. Go back to era so easy wixom. Sorry a mistake time at work. We have just not all ten years later. do this. His masters of scale will start the show in a moment afterward from our sponsor. Plaid imagine you go into a grocery store and it's twenty five bucks and friday tomorrow. Is your payday. You've got twenty two bucks account you're gonna get an overdraft fee that costs you twenty five dollars. That's done pits. Plaid which helps consumers linked their bank accounts to fintech apps that are changing how consumers borrow save and spend as plaid's had a policy. He thinks about those everyday scenarios and envisions. How could be doing a better. Your payroll company is talking to your bag and sees that you don't have enough for that expense so you get a prompt on your phone that says would you like to move three dollars from your payroll account into your bank account and avoid the twenty five dollar expense consumers living paycheck to paycheck paid. Seventeen billion dollars overdraft fees in two thousand nineteen an apple like the one. John's imagined would end that cycle realizing that future is one of the reasons. Plaid was founded. We're not all the way there yet. There's actually a bunch of really great apps that can see how many hours you've worked and pay you out right away. That's a choice consumers don't have when their payroll data is sitting in a silo and their bank. Data is sitting in a silo when you let them talk to each other. You can solve problems right when the consumer needs that solution fintech apps are leveling the playing field for low income workers some are even bringing traditional forms of lending into the digital age. John will fill us in later in the show to learn. How plaid can power digital finance for your business. Visit plaid dot com. I'm reed offman co founder of lincoln partner gray lock and your host and i believe you need to sell without selling great. Branding is about identity and matchmaking. There's a little word game that one can play called. They could sell a blank to a blank. It goes like this. He could sell a glass of water to a drowning man. Well she could sell santa clara. They could sell a up popsicle to women and white gloves in the middle of july. It's fun and it paints a familiar picture. A we often envisioned sales to be. We often conflict sales with charisma and kris. Maddox sellers like someone who could sell. Stilts to a draft or fuzz to impeach those charmers do exist. The problem with relying on charm. Strategy is that it's difficult to scale. It's not impossible. But when there's a mismatch between product market the bottom usually drops out great selling is actually not about trying to force feed customers and ill-fitting product. It's more about matchmaking. I tell the world who you are and then do everything you can to find connect with your ideal customers who are these ideal customers. The ones respond to your authentic brand. They'll be the ones who stick with you as you scale. I wanted to talk to phil knight about this. Because no one is more qualified to talk about where authenticity and advertising meet as the co founder and longtime former. Ceo of nike he oversaw some of the world's most successful brand partnerships. He helped innovate a new model. Athletes sponsorships endorsements and product lines. Oh and he commissioned one of the most iconic logos ever but at the start of our story fill was just trying to make a sale. I never thought i was a sales personality. An extra effort is the person that stares at other people's shoes so i'm not really the typical salesman but eventually you got to sell something phil was actually trying to make the hardest kind of sale. He and a friend were in a way on the first leg of a trip around the world. We got conned into an encyclopedia salesman. They ran an ad in the honolulu advertiser about wanting some people for pr. We went for the interview and we dressed up our suit and tie and they said we want to couple. Pr guys to place. Encyclopedia's and homes for free and we got a certain amount of money for a replacement we made when we got done with the training which lasted about two hours. But you also have to sell the yearbook which costs four hundred dollars. And i said oh boy. We walk into that. The scam was revealed but fillon his friend still tried to unload the free merchandise selling. A cyclopes door to door is a bit of an overstatement. Since i didn't sell a single one. But i did try it for a week before i quit. It wasn't by choice. But phil learned a valuable lesson. Selling by deception is harder than it looks. It feels bad to trick people into buying a product. You don't believe in and they don't want to give selling a bad reputation it places customer and salesperson in zero-some match that only one of them can win and frequently. They both lose luckily fills. Brief foray into the encyclopedic arts was merely a side to his main mission. That had started back when he was a student at the university of oregon ran on the track team coached by bill armony hall of fame coach and he was always experimenting with shoes in those days. All the really great runners were either adidas or puma shoes and it was a real eye opener for me when davis won the pacific coast conference championship and a pair of barman homemade shoes. If you're having a hard time picturing pair of homemade track shoes they're little frankenstein ish with leather operas. Cut by hand and glued to rubber and metal souls. Bilbao woman was so obsessed with making lightweight racing spikes for his runners. He even studied with a cobbler. Each new prototype was an experiment. Often performed unfil- himself. He tried it out on his as he called his hamburgers before. I put it on his elite athletes. He felt that getting lighter shoes was important. Those bauer men homemade shoes left their imprint. On phil's mind it stayed there when he went on to business school at stanford. I wrote a paper in the entrepreneurship class. Japanese shoes do german shoes with japanese cameras. Did a german cameras. The teacher a game a good grade. And i got kind of excited about it and away. We go fill wasn't trying to build shoes like his old track coach. He just wanted to sell them and he had an idea of where the innovation was happening. He headed to japan with one. Brief encyclopaedia field stop in hawaii. Along the way phil managed to score a meeting with executives from the nitsa company who manufactured an exciting new running shoe called the tiger was the kind of lightweight performance. Shoe bilbao woman had been trying to make from scratch. Phil wanted to sell it in the us. Now he needed to sell nitsa on himself. At the end of the day it was a sales experience. Right i got sell them. On letting me be a distributor of the tiger shoes fill improvise the name for his existent company. Right there on the spot. Blue ribbon sports. The name might have been made up but his enthusiasm for the tiger was honest. So is diligent market research and strategy to capture market share from adidas his passion and preparedness convinced nigga to make blue ribbon sports. They're american distributor. His sales pitch had worked now. He needed make good on his promises. He returned to the united states. Got himself some samples and got to work. One of his first calls was to his old track coach. I don't remember how many samples got in but it was probably twenty pair. Maybe i sent a couple of them down barmen and hoping that he would buy some for his team he called me up and he said i'm going to be up in portland for an indoor meet. Let's have lunch. That's when he proposed that we partners and i was thrilled. We shook hands in the agreed to put in five hundred dollars. And that's what i had put in as there. We go fill had come to the table looking to make a sale instead. He got a founding partner. Without even having the pitch baron had immediately recognized what is former runner was offering. It was a chance to create a future. They both believed in full of featherweight sneakers. That would help people run fast. The idea sold itself. His deal was the world needs better running shoe and these were people that made good shoes and were really responsive to ideas on making better shoes but as much improved as the tiger shoes were. It didn't take long fulfill and co-chairman to start tinkering with the design. They said this is a great high. Jump training shoe and it had some cushioning in it. And i says well that's sort of silly for the high jump shoe but cushioning for a running shoe makes perfect sense and it didn't make that much sense of japan where they average runaway about one hundred twenty five pounds but in the united states were the one hundred sixty pound runner running on the streets. Cushioning men a lot barmen was tearing us apart which ultimately led to a shoe called cortez. Which was the first cushioned. Mid-sole running shoe which really kind of got us going. The partnership between phil knight bill bauer and own nitsa tiger clicked because of a shared goal improve functionality and quality while keeping their price point below that of puma and adidas fill the value of the product was obvious if the shoe performed it would sell period and the proof was in the receipts. We went eight years as it. Sugar and we got sales up to two million dollars. Which in modern times doesn't seem like much but their total sales in japan were twenty two million dollars so it was not bad. It wasn't bad but soon other distributors started noticing and they wanted in a nitsa was fielding competitive offers to help sell their shoes to american athletes. They got besieged by different distributors. United states. saying you know we could do a lot better job with this and miss kind of seductive to him. They came to the conclusion that they'd be better off with established distributors rather than this to bits of wood outfit in oregon so they basically jerk the contract and left assigned dry. And did you see it coming. Were you able to prepare. We had about nine months notice. Their export manager came to us. And he said we're gonna sit up the distributors unless you sell us fifty one percent of your company for book value and so i swallowed my tongue and said we'll think about it and then got on an airplane to japan. To find another factory it was a classic pivotal moment. In the entrepreneur's journey phil had the side in that moment whether you could establish indentity for himself and his company without the partnership that had gotten him this far it was a big risk but it was also necessary. One the partnership between a nitsa and blue ribbon sports had become a bad match staying in it wouldn't've felt authentic and a wouldn't have made either side happy. Within three months fill and bill had found a new factory one would allow them to make their own product. And not just to shoot someone else's it was a major change. In strategy they started with. Bilbao armaments hybrid invention the cortes but without the name and reputation of Tiger they couldn't just rely on the quality of the product to drive sales. That would need to build a new branded entity to win. customer trust. They needed a fresh start a chance to start building their branding story from scratch. It's at this stage that so many new companies falter to quote the legendary graphic designer. Paul rand design is so simple. That's white so complicated. And nothing highlights the need for simplicity. Like the quest for the perfect logo. We hired a freelance artists student. Porna- state university. Peter two dollars an hour to come up with different designs and she came up with what is now known as the swoosh. If you're vowed sneaker head height based a connoisseur of kicks all terms by producers of assured me are real then. You may already know this origin story. That's because the swoosh has iconic status the elongated checkmark looks like a line in motion. It stirs something in the observer. It's an incredibly efficient design. She came up with several different iterations. She didn't just draw one day. I mean she spent seventeen and a half hours on it and we said modify this modify that the way phil tells it. He didn't have any grand moment of clarity about one. The swoosh was done. He just had to trust his team that they'd gotten a right. That is kind of. I don't know if i like it that much. But we gotta have something and that's the best we got amazingly the same thing was true of nikes name. After the ancient greek goddess victory it was a way to align the brand with winning either blatantly or really depending on how well you know you're mythology. It also helped that. The name nike obata couple of basic rules of marketing. An trademark article that we all had red said good brand names or short. They have kind of a hard signed. Like or xerox or kleenex. That taivon's name. The name nike was submitted by the company's first employee. Jeff johnson but it was far from the only suggestion in the mix. We had forty five employs. And they'll put a name in the hat. I put in the name dimension. Six which i gave some thought to and was the name in the hat like you settle options that everyone voted or did everyone no no. It's only one vote that counted and what made nike resonate with you. Will the others were so bad. My comment at the time was i. Don't know if i like it. That much will grow on me and of course it has at its core. Great branding is about simplifying. It's not stripping away the irrelevant details until only the essence remains imagine a sculptor chipping away to block of marble until a statue beneath is revealed. That isn't just true of logos and names. it's also true messaging. Your companies values must be just as identifiable as its font and signature colors. In nike's case what they valued most was competitive edge. Think back to bilbao romans frankenstein. Shoes crafted alba's runners win now. It was their job to tie that quest. Victory to the brand one of the things that i think is fascinating about. The nike store is that it starts with his intense focus on product. But it also then those will. We can't just have the world's best product we also have to be very brand conscious and as we start out to brand people but now everyone in the world looks to us as the experts about how you establish branded you grow and treat a brand than you connect that brand emotionally with customers. When did the brand part of the story begin to be like okay. This is something we have to focus on onto. Originally the focus was on the product. Self totally and then if we could get some good people to work so it would get the attention of our consumers which are really the runners of the and you know getting. Steve pre-funding were the Was a big big help. Of establishing a brand steve prefontaine american long distance runner and competitor in the nineteen seventy two olympics. Coached by bill. Baron as phil just told us nike strategy relied heavily on its association with star athletes. Nike didn't invent the endorsement but they may well have perfected them going for world class competitor captured the public's imagination. Steve prefontaine carl lewis. Jackie joyner-kersee if you wanna run fast wear nike. If you don't take your training seriously who cares what you wear. But there was a flaw in that plan to go all in on the serious runner. The number of people who aren't they had defined their target audience so narrowly. They made themselves vulnerable to the competition. The eighties we got a brain speed out by upstart company called reebok and they basically focused on women and they focused on what the shoes looked like and we hadn't really focused on the appearance of issues. We said if she performs and a great athlete or is it it'll sell and so all of a sudden designed became important to us because we are losing market share for bad design if you will by the nineteen eighties sneakers or well. Integrated into everyday fashion. Men wore them with suits to look a little rebellious. Women wore them in place of high heels on their way to the office. And it wasn't just reebok mike. His old nemesis adidas were also surging in popularity in clout after performing their song. My adidas at madison square garden the rap group run dmc a million dollar endorsement deal on the spot. Nike was bleeding market share and there was no sign of it. Stopping speaking only to the driven market was not going to deliver a win. So nike pivoted back to the swoosh talking precisely to everything surrounding it. We went back and and got an emphasis on design. We had a young designer that we kind of put in charge of all those design. His name was more parker freshening. The look of their shoes was a good start and style has been an integral part of nike strategy. Ever since but it wasn't enough they also had to pivot their sales strategy. They needed to inform the non elite athlete. The nike was for them to and we said well. Maybe we should try some advertising after all. If this seems like it should have been a no brainer. Keep in mind would fill told us at the start of his episode. I never thought. I was sales personality to fill. Their shoes. shouldn't have to pass the fashion test. If nike was trusted by world champions. What else did you need to know. But even he had to admit was time to connect the reputation of their branding and their branding to a wider audience. What they did next would soon change. Everything will be back in a moment after a word from our sponsor plaid. It's an old thing an old thing that has been rescued by this technology and rescued on behalf of the people who believe it's the right and best way for them to borrow money. We're back with john. Pits had a policy had plaid. He's been telling us how fintech apps are challenging the way brick and mortar banks. Do business like assu. One of hundreds of apps plaid powers sousa was created for customers with low credit scores or no credit score at all. Its neighbors friends. People in the same community putting their assets into a collective pool in a lot of other countries pooled. Resources are the single biggest way that people use to save and borrow and pay for purchases. The sousa was modeled on a traditional form of lending in mexico. It's called atanda in west africa. Assu what a sousa is doing is taking something that people are really culturally familiar with and more comfortable than going into a big anonymous bank and asking a stranger for money. What you're doing is playing to that cultural preference playing to that history of a really good product that has lifted millions of people out of poverty and helped them build their financial lives and making it available in a country. That doesn't do lending that way. Fintech is making banking more inclusive and the numbers show it. We'll hear about that. When john returns later in the show to learn how plaid can power digital finance for your business visit plaid dot com or back when we last left our guest phil knight hit just accepted grudgingly. There was time for nike to change their approach to brand strategy. He and his team went to meet with a young upstart advertising. Agency very upstart. We walked into an office. It had four guys on a card table. Their names were david kennedy. Dan wieden if those names sound familiar. It's because wiedeman kennedy is one of the largest independently owned ad agencies in the world. The first time. I met dan wieden while walked into his office. And i said. I just want you to know dan. I hate advertising. And he says well as censoring way to start. It was but what dan wieden said. Next made phil evolve his opinion one of the things they did and of course they were young and hungry to is that we have to know the client. We have to know the product we have to know who and what they are after represent what they really are and what. He began to understand really quite quickly. Wasn't that i hated advertising. It was that i hated traditional advertising. What did he mean by traditional advertising. Maybe something a little like this. Look here solarium super galvanized rubber shoe soles provide seventy three percent more satisfaction comfort than shoes without other. Souls are too stiff fall apart and inclement weather just wo. Make your step. So full with solarium super galvanized rubber shoe soles us phil wanted something different for nike something. That felt less like selling encyclopedias. And more like an honest introduction to what nike is all about. Something stirring kinetic something more like the swoosh was the design and the advertising the beginning of saying it isn't just the absolute best product for the athletes and for the people who want to run but it also has to be a way of connecting with them so people understand this product is the is the product that's for them for sure that was denver. -tising message why it in kennedy wanted to kick off a brand revolution for nike. So of course. That's what they called it. We had john mcenroe swearing by jackson. Being able to play different sports michael jordan jumping over the moon on it all came together and really looking back. It's maybe just in that first. Real campaign is one of the best campaigns we've ever had spring boarding off the sheer star power. These athletes would become a staple of nike strategy. Shoes were made with the best mind and the proof was on the screen. The ad also used the beatles song revolution that got a lot controversy and a lot of publicity which we loved why controversy. Well for one. Many people weren't comfortable with the idea of the beatles selling out even though by then the rights their catalog had already been sold. The record label emi capital own licensing rights while publishing rights belong to none other than michael jackson time. The three surviving beatles sued nike for. The song's use but the controversy reinforced nike's image as an iconic classic irreverent company. That wasn't afraid to show their edge. We just wanted to one wake people up and be honest on who we were. And it became edgy. We didn't say okay. Make it edgy. It just sort of reflected what we're trying to do you can find that original nineteen eighty seven commercial online. And however you feel about the beatles. The ad is still electric. Not just because of the song or mcenroe or michael but because of the old couple speed walking in the park the little kid caught mid air as he sails across the basketball court. The exhausted marathoner collapsing under their foil blanket after the race. The ad draws a direct connection between ultra lead athletes. And the people who could be you you in the greats exist side by side and the same sweaty happy tribe. this is what spot on branding. Can-do does just showcase the best aspects of the product. It let you believe that you deserve them. A slew of high profile head turning ads. Endorsements and sponsorships would follow as moore's blackman michael jordan morris. Black with here with my main man. Michael jordan charles. Barkley over boys and girls how you get fine jar all fighting wake up the country club baseball football photo basketball. You know list jimi jackson any so smith michael jordan. You'll mike what makes you. The best player in the universe is a vicious dumped. Isn't the shoes no on issues. Not the shoes schumann. No money's got to beat assumed also. A little healthy controversy doesn't hurt either will. isn't it the case like the air jordan was banned by the nba That was great. You heard that right phil just said that being banned by the national basketball association on the court or the biggest celebrity athletes played was a good thing. I mean we couldn't have paid david stern for better publicity that he actually banned the original jordan's from anybody else in the nba. Even michael by can wasn't supposed to wear. I'm and of course i'd got huge publicity and every kid wanted eddie. Lieu of goat was one of those kids. He remembers this incident to michael. Jordan's banned commercial where he was getting fined every single day for wearing his jordan. One breads and that that commercial just so iconic where. He's just bouncing that basketball and they announced they're saying that These are the shoes that's the nba has banned from wearing etcetera. And all that stuff just creates more hype by the way. Those fines against jordan came to five thousand dollars per day. And i keep them all where he wanted them to ban it again but he made him legal next year. Commitment controversy continued when wieden kennedy nike work together to unveil their new slogan in nineteen eighty eight just to it. The slogan was used in a thirty second spot about an inspiring eighty year. Old runner seventeen miles every morning to people. Ask me how by teeth from chattering and a wintertime. I lead by locker. Just do it has since been used for just about everything nike related to this day. It's a slogan that way excuses and says the only thing standing in your way is you. You know one of my favorite ads as joint. Ernst's was a great triathlete and she was in the early revolution ads. She talked about how hard it was to do. The two miles swim the twenty six marathon and hundred mile bike ride and she said this what you gotta do gotta train. She goes through it in this. Just do it side. And then she looks at the cameras and it wouldn't hurt with quit eating like a pig either and so as a completely different than anybody else ever said and it was just sort of us fill remembers this ad fondly but nike hate mail over it especially from women part of the very demographic they were trying to reach was this a case of nike identifying their values or the choosing controversy over a chance to connect with part of their natural audience they decided to find out in the early nineties nike worked with a young female ad writer at wieden kennedy by the name of janet champ. She crafted a new print campaign for nike. women's fitness. read more like a series of poems all your life you are told the things you cannot do all your life they will tell you. You're not good enough or strong enough or talented enough. They'll say you're the wrong height or the wrong type to play this or this or achieve this sometimes the ads featured female athletes but often there were no sports picture at all. Instead there would be a picture of marilyn monroe or an antique photo of a mother and daughter or just toward. No they will tell you know a thousand times no until all the other knows become meaningless all your life they will tell you know quite firmly and quite quickly they will tell you know and you will tell them yes after. Decades of explicitly masculine advertising. This was a seismic change in approach. But contrary to what it might seem. It wasn't a change in identity. These new ads weren't soft and flowery. They were tough and direct. It sent a signal to women. Written a woman's authentic voice our shoes of for athletes and you are athletes to nike. Started getting letters for women again this time. Praise of the ads. The campaign was over zoning. Success and pave the way to endorsement deals with superstar. Female athletes from cheryl swoops to michelle we. To the goat of tennis serena williams they started with athletes and they have all the best athletes in the world. And it's funny. because a lot of athletes. They could get paid a lot more to work with other brands but they stick with nike because of the level of excellence in performance and the brand value that night he has once more eddie lieu of goat with nike they stuck to their core values and becoming truthful to what they stand for and having that point of view is very important remember. Great branding is about matchmaking riskier. Not there's actually a benefit to letting your brand story defined not only who your audience is but who it isn't. He took a risk by making colin kaepernick. The anchor celebrity of just to its thirtieth anniversary campaign in two thousand eighteen. Kapernick had been the quarterback for the san francisco. Forty niners until he started kneeling during the national anthem to protest police violence and racial inequality in america when he signed on a nike's campaign he and still is unsigned by any. Nfl team. And nike's add spoke to that believe in something kapernick said even if it means sacrificing everything the ad i air during the nfl season opener a not so subtle dig at capp's former employer by making him. The face of just do it. Nike wasn't just during controversy there. We're taking a clear stand in a moment. Extreme political division. They were picking a side. It sounds easy but it. It's hard for a lot of companies. Right but i think nike's done a great job saying what our core values that stick to them and let's have a point of and that's how people really create more affinity for the brand. They work with a lot of athletes and the people in the community that are affected by things that happen in this world. So i think it was great to see nike share their point of view on important topics that affect their audience. And i think this next generation of consumers are really in tune with social justice. And like you did a great job of supporting them. In that way nike decided it was important a double down on their values including the one that told him never to play it safe. They trusted that a love. It would generate an athletes and fans would far away the anger it would raise and others. And if you're wondering if this risk paid off. Nike saw thirty one percent increase in online sales in the ads. Immediate wake it was basically system where we said we don't care how many people dislike it as long as enough people like us. The nike of today looks a lot different than the nike of nine hundred eighty eight or nineteen seventy-one including the fact that phil is no longer. Ceo and now chairman emeritus but despite all the changes. The core of the company seems intact. Nike is still associated with high level. Performance us above all in fact one of the most recent products. The nike vapor was almost banned from the olympics forgiving. It's runners too much of an edge of that innovation Has gone a long way in making us appreciate that. Nike pushes the envelope even to now the the vapor flies and allowing people to run the marathon under two hours. It's it's amazing through iq's innovation that has allowed them to get there. I asked phil knight up the lessons. He's learned and trying to keep the identity of the company crisp had aligned with its audience while continuing to grow. What are some of the areas where you found that the mistakes taught you about the brand so like i know that one of the things was. Well we're before we're very focused on sports then maybe weren't apparel company. Maybe we'll have casual shoes. You named two of the real good failures absolutely. We had a brand of casual shoes called i e and it wasn't very successful and then we bought a company called cole haan which really was successful. We sold it not because it wasn't successful because we thought our resources were better served in the other areas. Those experiments may have fizzled but nikes. Active where lines have thrived especially as they've continued to expand their definition of who and athlete is and what she might look like. Recently they launched nike m their first maternity collection. Saying mothers are the ultimate endurance. Athletes phil knight may not have envisioned. This product market fit back in nineteen sixty four but in nineteen sixty four. Our vision of who an elite athlete is was probably too narrow. even as nike has evolved. Its understanding of its core. Customer match between customer and it's branded entity has remained true so any other surprises filled in predict we foresee back twenty years ago that the sports shoe business could get so big when you're starting to see a few people wearing sports shoes black for choose with texas which we hope trend that catches on. I sometimes do that. Because they're so much better for your feet and there's so much more comfortable not for sure. I hope there are more people like you. Yes i'm reed offman. Thanks for listening and now a final word from our sponsor plaid Fourteen percent of low income consumers said there. I bank account was a fintech bank account. Their way onto the economic ladder was through attack. We're back one more time with. John pits of plaid. A financial data platform that connects consumers and leading fintech apps and financial institutions. He's been sharing with us. How intech has helped increase access to financial services by those who have been shut out of the system. Part of the legacy of geography based financial services is that some people have more access than others. You have historic practices. Like redlining where banks would not build in some neighborhoods because they didn't want to provide services to minorities once you've got the technology to reach anyone anywhere in the country. People have an opportunity to make their case for inclusion. You can't judge me on the basis of my skin. You're looking at me as the economic person that i am. While access to traditional financial services has fallen starkly along racial and ethnic lines access to fintech seems to be more equitable. According to a survey that plaid commissioned fintechs heaviest users by demographic percentage or black and latino. They're able to access financial services on an ethically level playing field where we can sort of move past some the historic structural racism that has kept people out of the economic opportunity that they deserve and i think is one of the most exciting aspects of what fintech can do to change the financial landscape in this country. Fintech is enabling access and empowering consumers and plaid is empowering fintech to learn plaid power digital finance for your business visit platt dot com masters of scale is a whitewater original. The show is recorded remotely with sanitize audio gear are executive producers are june cohen and darin trip are supervising producer is j. punjabi our producers. Are chris mcleod. Had skews jenny cataldo jordan mccloud katherine clark gray halley bondy cristina gonzales and ben manilla our editor at large. Is bob saffy original music. And sound design by ryan holiday and daniel nissenbaum audio editing by keith j mixing and mastering by brian pugh special. Thanks at schreiber. David sanford you. Sepe other adam. Heiner emily mcmanus kelsey capitana. Tim cronin sarah sandman. Charlie manassas and call how visit masters scale dot com to find the transcript for this episode. And be sure to subscribe to our email newsletter.
Bitcoin Declines, Ethereum Falls Hard
"Today's episode is proudly brought to you by try to cops the double bay dot com. Join up for the free biweekly video newsletter with myself my table, keep you up to date on the moves that are in this crypto market now if you want to learn how to make money within the market goes up or down go to try to call dot com. Now. Vitrey to Cobb crypto show talking business influx. Jane? Get everybody on wealth. And we're trying to open up this show k can stop by. Look bitcoin. And that's he's. A little bit. It was heading up towards let me tell you something. The low was thirteen hundred eighteen okay. Sorry. Third three thousand eight hundred eleven sorry about that. And the highs three thousand nine hundred sixteen nine thereabouts now I had to launch joining there because that was basically for me looking for an entering stop for the continuation to the outside. It was to break. Now. It was looking at that. If it was to break to the upside knows really hoping that it would do that before it broke the downside of that candle. The big dead. The big toy the really big red handle candlelit came in on Sunday that he's now just recently. It's just spiked down now ongoing down the low timeframes and tell you what I'm saying. I'm not because sometimes these these spikes happen. Very very quickly in this case it was quickly. But a wasn't a one minute, spike. You know, sometimes a little while that will getting those vicious woman at sparks, it would just go thump sparked, Dan, spike up and then change almost immediately. What was saying here is over this period of one two three four candles way? Saw the market come off hundred thirty dollars. So nothing too crazy, but one hundred thirty dollars, then we sort balance of in sixty to eighty dollars something like that about eighty bucks. Right. And that's where it sort of hovering around now. So when I look at this again, and I was looking at the one minute then just to just to say how quickly that actually occurred. When I look at it now on the one hour, it's there's a big red candle that it's kind of taken out. Unfortunately, the top try that always looking for going to have to get back to the drawing board wants to gain and often delay the orders that I had. Go back to the drawing board, and basically just white and see what it does it. It would have been wonderful for two held in that Ryan and is consoled away long ago. I could have kept my would alive, and I do know mind when the market gets consolidate to those levels, and and then it moves it tends to move quite well from there the rest of the top ten has sort of had a bit of a tumble as well. Nothing. Nothing too major the only reason I site, and I'm bitterly disappointed is because there was an opportunity for me to have an order raised to the upside of it was to break above, and I was going to get filled loan and always hopeful that we would say that happened the way I wanted to say so we could push under some new highs and a breakthrough some catalysts points for which we haven't done for twelve months. Well, I'll continue to white theorem is down four point three or four percent. I should also say that between down one point four five three percent right now. What I'm looking at with a theory and was a very similar type of setup was with their with bitcoin little berries channel in the cradles on the daily. It didn't break to the upside. He brought to the downside again. A bit more negatively that ails. Now. Tell you one thing about else it's smack bang in the cradle zone. It is a wonderful looking trend here on this daily timeframe. And I'd I'd really really be happy to see this this candle cart candle close bullish today or even tomorrow because I if that was to occur then there would be tried there for me viable. It's Dan point full seeks of percent holding us grand quite well cod. Donna do the same sort of thing. Brooke to broke the law of that big silk candles. We did make some new lows on that Dan two point one nine percent. We got still lumens which is it has been looking more bearish than most because it has been in a very strong downtrend still and the tragic didn't get going with all that much. Gusto iota is pretty ugly as a child standpoint seven eight percent. So I still has down through four ripple. Has given back nearly all the gains that it had of the coin base listing and he's down three point three five percent. Lot coin county looking quite messy that didn't break the the big sell candle lows of the Sunday candle. But it is looking very STAN one point four percent bitcoin cash down two point four five percent. Didn't break Sundays lows either. But not really it doesn't hasn't really changed very much the specter of based on last night's move and minero also in a very similar position there to bitcoin cash in the Senate hasn't broken down through Sunday's lows. So across the board right now, we're between. Hafa percent to four percent with theorem being the biggest slide in the Mark at the moment on the top ten. So it's going to be another bet to join booed taught day a little bit of whiting a little bit more patients. But as a trial can tell you for thirteen years. That's what you've got to learn to be you've got to learn to be patient. The mole patients that you are the better off you're going to be it's not always about taking lots of trade. It's about taking the right traits. So with that, ladies and gentlemen bid. You do have a great deal Bakti soon. Lava now. The trade club. Crypto podcast is hosted by Craig called ultra-cold courses products and tools can be found at trade kkob dot com because experience met is.
700: Big Money Mistakes You May Be Making AND Cutting Expenses by Michelle Schroeder-Gardner of Making Sense of Cents
"This is optimal. Finance daily episode seven hundred big money mistakes, you may be making and cutting expenses both by Michelle Schroeder Gardner of making sense of sense dot com. And I am Dan the guy who reads to you from some of the best blogs on personal finance? I am here each weekday doing just that even holidays, and you may not know that this is just one podcast in our podcast network. We actually have seven shows now we've got five narration style shows just like this one. But very recently. We added to interview podcasts one is a dating show called data's where you can contact the guests on the show if you're interested in dating them again, it is called date us. See should definitely check that out because it features listeners of our other shows, and before we get to our posts today, you don't most job boards, overwhelm you with tons of the wrong resumes. Not smart but ZipRecruiter finds the right people for you. And then actively invites them to apply smart, try it for free at ziprecrui. Router dot com slash FD. Ziprecruiter, the smartest way to hire. Now, let's get right to it. As we optimize your life. Stuff. Big money mistakes. You may be making by Michelle Schroeder Gardner of making sense of sense dot com. We've all made money mistakes. I don't think anyone has ever said I've never made a money mistake in my life. If so I'd like to meet that person. Even if you have made money mistakes, it's never too late to change your life around. Here are a few money mistakes that you may be making taking out too much in student loans. I'm guilty of this one. Luckily, my student loans are now paid off, but I would have had thousands of dollars less if I wouldn't have taken out so much when I was in college. My problem was that I would always take the full amount out each time with student loans. The money goes towards your tuition, but whatever's left over is just deposited into your Bank account as cash I never really thought about how taking an extra thousand or two thousand dollars each semester would hurt me. But it did thinking you're too good to save money. When I had my day job. I used to always bring my lunch. There were two reasons for this. A I wanted to save money and be in order for me to get lunch. It would have meant that I would need to get in my car and actually go somewhere. I was too lazy for that? Occasionally, I was made fun of for some of the things I would do to save money. Some thought I couldn't afford to eat and even had people offer to buy me lunch. This also applies to coupons. I know so many people who think that they will be looked down upon for using coupons. I just don't understand that. Who cares? If you use a coupon. Anyone can save money and there should be. No shame in doing. So not thinking about the full cost. I've seen this many times you buy an item without thinking about the full cost of it. You only look at the sticker price you may be able to afford the sticker price. But can you afford the whole thing? Many things have additional costs. If you buy a house other costs include home insurance property taxes, utility bills repairs and so on if you buy a car other costs include car insurance gas maintenance taxes for buying the car yearly personal property taxes. And so on. Spending more money than you make if you're spending more money each month than you make then you are making money mistake. He need to figure out what is going on. So that you can fix this problem. Are you trying to keep up with the Joneses? Are you not making enough money each month to support basic, life necessities? Do you have too much debt? Whether you are spending a hundred dollars over your budget each month or thousand in need to fix this money mistake. You can start fixing this money mistake by creating a budget, you need to list, your income and realistic expenses and see where your problem is buying things. Because you think you deserve it. Don't get me wrong. I think that money is meant to be enjoyed. However, if you're going into thousands of dollars of credit card debt, because you think that you deserve to own things, then you may have a spending problem something that you may want to think about is why you think you deserve things is it because another person can afford it. So you think you should be able to as well. Or is it because you want to buy things to cure a bad mood. Also does buying things. Actually, make you happier. Or does it just lead you to buy even more things? And I'll have another post for you in just a moment. But I thank you again to ZipRecruiter for sponsoring this episode. You know, what's not smart letting your friends pick your karaoke zone. But you know, what is smart going to ZipRecruiter dot com slash FT to hire the right person. Ziprecruiter, doesn't depend on candidates finding you. It finds them for you. It's powerful matching. Technology scans thousands of resumes identifies people with the right skills education and experience for your job. And actively invites them to apply so you can get qualified candidates fast. That's why ZipRecruiter is rated number one by employers in the US this rating comes from hiring sites on trust pilot with over a thousand reviews and right now, my listeners can try ZipRecruiter for free at this exclusive web address ZipRecruiter dot com slash FD. That's ZipRecruiter dot com slash OT. Ziprecruiter this. Artist way to hire. Cutting expenses by Michelle Schroeder Gardner of making sense of sense dot com. I'm always talking about how I want my student loans gone as quickly as possible. So that's probably why I often get asked why don't cut more expenses out since there is obviously more room for things to be eliminated. We have cut a lot out of our lives mainly by calling and asking companies to lower our bills and give us discounts. And there are certain things that we have cut such as our gym membership. We never went. So we couldn't justify the cost. We also lowered our food spending. It's still not exactly where we want it. But we are doing much better. However, there is a long list of things that I willingly pay for. I don't plan on eliminating any of them as they helped me enjoy life. Yes. I enjoy watching my favourite TV shows, according to what I could be saving which you'll hear in a moment. The amount that I could be saving is not a big enough reason for me to eliminate all of them one cable. I love watching TV. Yes. I know I'm a horrible person, blah, blah, blah. But I actually enjoy shows like boardwalk empire sons of anarchy, true, blood and. Really, some others that I will not say the names of our Bill right now is right around fifty dollars a month for a lot of channels plus HBO and stars as well. I watch a lot of shows on HBO. So it's worth it to me to cell phones. Technically, the boy needs it for his job. So we can't get rid of his. But why do I need mine? Well, just enjoy having it. It's really that plain and simple I like to easily reach my friends and text people all day long. I text much more than I call heart. Most people like that. I however do not have a smartphone. I plan on getting the iphone five soon. But I keep pushing it off it would make life easier though. We recently added my sister to our cell phone Bill. So now she's paying third since there are four of us. We didn't have her just pay the extra added cost because she should be paying her fair. Share? It used to be one hundred thirty dollars a month. But now, it's one hundred seventy a month. So with her paying third we are actually saving a little more money on our cell phone Bill. So technically, our cell phone Bill is around one hundred ten a month. Three. Cars. Yes, I could technically cut this out and do public transportation. However, I live in a very unfriendly public transportation area. It would take hours from to get to work yet. My work is only ten miles away without cars. We would save around four hundred dollars for the Jeep payment a hundred dollars in car insurance on both cars and about three hundred dollars a month in gas for a total of eight hundred dollars a month monthly unlimited passes. An estimate are probably around one hundred dollars each. So we could be saving an extra six hundred dollars a month by not having a car, even though six hundred dollars a month. Sounds like a lot. I would have no time for anything since I would be spending around four hours a day commuting to and from work instead of just spending the fifteen minutes to drive there and the fifteen minutes to drive back home. The time saved is worth six hundred dollars to me. You just listened to the posts titled big money mistakes, you may be making and cutting expenses. Both by Michelle Schroeder Gardner of making sense of sense dot com. And that is going to do it for today and for the week and for seven hundred episodes of optimal finance daily, if you can believe it. Thank you so much for continuing to listen and support us and have yourself a great weekend. I will be right back here with you on Monday where your optimal life awaits.
Best Google-compatible smart home gadgets
"You're listening to the spoken edition of the San Francisco Chronicle. The San Francisco symphony proudly presents a new season of feature films with live orchestra featuring Jurassic Park law La Land, Mary Poppins and more. Visit SF symphony dot org slash film for details and information. Best Google, compatible, smart home gadgets from seen it lutron. Smart lighting seen that rating. Four point five stars out of five the good lutron in wall. Smart switches are reliable performers that work with Alexa, nest I f t t t apple home kit and Google assistant to name a few the apps easy to use and such helpful features as geofencing seen management and security mo- that'll help make it look like your home. When you're not the bad. It won't let you program your lights to fade on or off over a custom length of time. And the lutron bridge requires a hard wired Ethernet connection to your router the cost one hundred twenty dollars the bottom line. These are well worth the money. If you're serious about connected lighting next the nest. Hello seen that rating. Four stars out of. Five the good the video doorbell looks great and works consistently. Well, it's optional face recognition feature and advanced integrations with a nest Cam IQ indoor and Google home. Speakers set this above the rest, the bad a seemingly unnecessary. Chime connector accessory is included. And it's required as part of the installation for quote, power management purposes. Whether you have a manual or a digital doorbell. Chime there's no free video clip storage the cost two hundred to two hundred thirty dollars the bottom line the nest. Hello is the smartest video doorbell. Available and a really solid choice for anyone, but it's especially appealing. If you're sold on a broader, Google nast smart home, next Philips, hue white LED starter kit seeing that rating four stars out of five the good the basic version Phillips Hughes. Smart LED's don't change. Color, but they do enjoy all of the benefits of Hughes well-connected platform. They're also bright good-looking bulbs with easy to use smarts. And you can add extras to your setup for just fifteen dollars each the bad at seventy dollars. The two bulb starter kit comes with a fair share of sticker shock the cost. That's right. Seventy dollars the bottom line Philips, hue is one of the best developed smart home systems money can buy and this white light starter kit is the most affordable entry point. It's practically a must buy. If you're serious about smart lighting, next Google home rating, four stars out of five the good it accurately answers almost any question. You can think of it's got cool features that allow it to make calls control, your smart home help in the kitchen and more. Even sounds pretty good when playing music, and it can control your TV the bad. The speaker can't perform. Some basic tasks such as take notes it sound won't be good enough for audio files. Google home has caught up, but it still doesn't work with as many gadgets as the Amazon echo the cost one hundred thirty dollars the bottom line. Google home is a great smart speaker with a ton of capabilities. But there are so many smart speaker options out there, it's hard to give it a clear endorsement. San Francisco symphony proudly presents a new season of feature films with live orchestra featuring Jurassic Park law La Land, Mary Poppins and more. Visit SF symphony dot org slash film for details and information.
Lenovo Smart Display 7 Hands-On
"In this episode of hands on tech is brought to you by plex plex is offering ten dollars off the lifetime. PLEX pass subscription for new subscribers only at plex dot TV slash twit code twit ten Lenovo. Smart display this is a seven inch one. It is much smaller than the eight and ten inch. Ones that were announced slash launch slash share. This one does not flip over this way the way the last you did. It only works this way and It's about the size of the nest. Hub If you're familiar with it Same screen size around seven inches. I guess display but the thing about this is that it has a camera right here Thankfully there is a little CIDER. If you don't want the camera to be on because I can understand why now this is not the kind of thing that you're gonNA put your bedside because of that camera thing is what I say. If you want something that goes by your bedside you want to get the Lenovo smart clock. That's that's the thing that goes by your bedside this one Right now this hanging out in my office and it's become my My periphery nine hundred. Who knows streaming device? So when I do my fifth rewatch of season five. I'm doing on this thing and it's great because the sound owned there's two one point. Five inch five watt speakers and a passive radiator which pointed directly out you here at the bottom so the sounders just pointed out you so I can hear all the dialogue perfectly of the seventieth time that Kelly chooses herself Thank you ron forgetting that This is going to go ahead and put on a little low fi hip hop recasting it through spotify right now now. This thing is bay see see the thing is really basing and I like it It sounds really nice. I have it actually paired as a home group in my office with the new second second Gen nest many and this many as you may know when you put it up against the wall it Kinda uses the wall to reverberate base and it sounds great in conjunction with this. I kinda love this little like Stereo pairing that I put in the room and then okay burqas time you turn all the way up so I'm GonNa go ahead and do that. It's all about at that base. All right let's see if you can feel this on the table. Can you feel that folks being now. It's it's basically It's shaken okay. Burke wants to hold it up to the Mike it. It's it's low hip hop right. I'm not GonNa put put something to get us in trouble with rates So the Nice thing about this has really nice viewing angles as you can see like from either side You're getting Khris clear vision The the camera resolution on this thing. It's two mega pixels instead of five like on the other Lenovo smart displays There is also a hardware mute button on the on the top skews me Kinda like in the other Smart Displays Yup. I know it also has okay. I Heard Jeff It also has bluetooth five point zero rather than four point two like only older displays and it does have the ability to adjust automatically But I am not using it. That way because amusing it has color sensor as kind of like it knows how to adjust. Adjust the picture based on the lighting your room. But I haven't been using that just because you know it's just been sitting in my office but it is you know it's it's a nice little if you're thinking about getting a smart display you don't Wanna get the tub necessarily it's MS RPM one hundred thirty dollars but exclusively actively you can get it for one hundred bucks at H.. If you order it through being h they're thirty percent off for the holiday so if you're interested in in maybe you want to check this out instead of the nest hub. Maybe because maybe you do wanNA camera and you WanNa stick with the seven inch size something worth considering Lenovo. They've done really good job drop with smart displays. I'm still using the tension the kitchen. It's still our kitchen display Were we clean it off with a little bit of The method purple stuff. That's what I call it. Because can get greasy in the kitchen. This one I think is better in the bedroom. If you're getting I'm going to. I'm going to avoid that and I'm GonNa ask you the question. I was Gonna ask what you kind of answered but it seems like this would be a great like alarm clock device. No I really like Lenovo Vo Smart Clock for that. Yeah because I don't want something super complicated. I actually have the nest hub in my bedroom because it doesn't have the camera so I'm not like I'm not as weird it out and that's my little like you know what I'm playing podcasts. Or watching something while doing where makeup this one. It's I think it's a good idea if you maybe have a smaller family room when you don't want to have such a big display because you have tv that kind of thing it's a good smart home controller and then just very quickly. Actually Victor Mind the overhead. Just very quickly. I'm just going to show sure you remember that. These are kind of the new. This is the new way to do everything. So Jesus Kinda brave so you can't really see that well which I got him it ultimately really like this is less about the device more about the Google home interface. I am liking the new interfaces the rollout but I will say the swipe up menu that you do to get volume and everything when you have player like if you're watching video and you have player controls and getting that to swipe up on top of player control gets very frustrating and confusing. Yeah so there you go whenever smart. Play a hundred bucks. H hundred thirty. If you find it anywhere else Danzon Tech brought to you by Lex with flex you can organize stream your a personal collection of movies. TV shows music and photos anywhere on any device. Give your media the royal treatment it deserves with the plex pass and and get premium features including pre music mobile sink trailers parental controls and more plex is offering ten dollars right now off the lifetime pass subscription for new subscribers. Only here's what you do. PLEX DOT TV slash twit and use offer code twit ten. That's plex dot TV slash twit coat. TWIG ten hip up with all the hottest Tech News and gadgets visit twit DOT TV there. You'll be able to find subscribe to all our tech show's. Thanks for watching hands on contact.
Talking about the pretty and pricey new iPad Pro (The 3:59, Ep. 484)
"Today's three fifty nine is sponsored by player. Unknowns. Battleground mobile of g mobile is an on the go battle royale at its greatest with eyepopping graphics, super smooth gameplay variety of exciting play modes. Download the official mobile version of pub G four free go to your Android or app store and type g mobile and collect a special reward using the promo code H O ell's EPZ x nine C code also listed in the episode description play now. Welcome to the three fifty nine. I'm Ben FOX ribbon. I'm Alfred and I'm Scott Stein. Scott just published his review of the new ipad. Pro it's got a new pencil a new design a new face ide-. But it's also got a new price tag. Yes. Does sting is expensive? It goes up to eighteen ninety nine that's for all the specs and all the trimmings starts at seven ninety nine for the eleven inch. I looked at the twelve point nine inch version and have been living with for a little less than a week. Do you like it is it a so I think what I'm especially interested in is. Is it a computer replacement is it gonna replace affairs here? Yeah. What is it? What is it? Up replace. No, I don't think it's a very good laptop replacement because if you're looking for track pad support or mouse support it doesn't have that still, and it doesn't have the sort of web experience at the browser experience that you might expect that's on a Chromebook even that that allows for deeper web tools, but if you don't care about that if you have already been using an ipad or no tonight that pros bring to the table last year similar idea in the software hardware super blazing fast. And I think the design of it is really nicely refined. But that's kind of an apple trend of this year. Larger screens more refined higher price. Yeah. Good grief. The other thing. That's like the most aptly thing about this is that they came out with a new pencil that doesn't work with the old ipad. Yeah. Only works with this one. Yeah. So you have to buy new pencil, and it's one hundred thirty dollars hundred thirty dollars, which is ally. Now, the thing is if you've never gotten one of these before, and you get this now, the pencil charges and works, much, more seamlessly. It's great to have that. It's kind of like air pods. Nice instant available for you. Much better than that stabbing out the back, but to have to buy a whole new end, and I'd have any adapter for the old one is crazy. Okay. But okay, we're kind of focusing on some of the less, enjoyable parts of this. Did you like using it was it funded, you know, kind of draw with with the pencil where there are a lot of nice improvements. When when you're using it for what an ipad is for like all those are graphics everyday like a web razzing even writing I really like it. And I've traveled with an ipad a lot too is. I think to take notes with or just us on the train and for the amount of apps it has and for all that stuff. But what I don't like is when you have to start editing rave to start doing anything that gets more mission critical, which is the idea of pro that part. You can't take it with you. I don't think and file an entire story without a lot of headaches. So that part I don't like, but I did like the speed of it. I like the design refinement, there's more screen and less is. I wish you didn't cost more. Yeah. Yeah. No kidding. So we've also got. Even more election scams. We've got Alfred here to talk about them this one targeting vote for one one dot org. Tells you vote for one dot org is a voter information website, you can find out where to register to vote. What candidates you in your district stand for and what's on the ballot? Generally, John Oliver had promoted on a show last week tonight on October twenty eighth and I got a two thousand percent spike in traffic after that little promo and it two days after he promoted scammers set up a website called vote for one one dot com. Which is a common mistake that people would make most people are going dot com websites and this website, basically ran a online technical support scam. Which is if you ever go on a website. And it tells you like, hey, you've been infected with a virus? Please call this number to get it removed. And then you know, they essentially put a virus on your computer. If you do call that number, and then you acid you. They ask you to pay them to get rid of it was very common scheme. But now, they're using you know, curiosity around the mid term. Elections to basically use it as a watering hole type of attack where they know a lot of people are going to be looking for these election updates and things like that. And they're using that to their advantage. With a fake website. Do do we know if there are now more or less midterm related hacks or scams going on nowadays than maybe four years ago? I mean, it's unclear because anytime somebody gets hacked, it's not like there's somebody going out there say, hey, we did this or anything like that. But we do know that there have been. They're more vigilant about it. And there are a lot of examples about this so Microsoft in August talked about how they had gone rid of these websites that were basically doing the same thing. But it might have been for a lot more malicious purposes because so while the fake vote for on dot com website was more for financial gains the Russian websites that Microsoft had taken out more specifically like politically motivated. Great. If you want to read more about these stories, check us out on seen it. I'm Ben FOX urban. I'm offering I'm Scott Stein. Thanks for listening.
Uber Plans to Acquire the Grocery-Delivery Startup Cornershop - DTH
"Uber announced plans to acquire a majority stake in the grocery delivery Startup Corner Shop Cornish up currently operates in Chile Mexico Peru and Canada and Uber plans to help it expand these villi headlines for Friday October Eleventh Twenty nineteen I'm rich drop Alina us. UK Australia New Zealand Brazil Canada France Italy Spain Germany Mexico Japan and India as the companies can feature at dedicated office and Emoji the office key replaces the right hand windows key and can be used as part of a shortcut to lodge office. APPS using the office keep plus w launches word which is popular in large parts of Africa Amazon announced that Amazon Music is now available on Apple TV's running TV OS twelve dot O. or later in the US June Uber's deal is currently pending regulatory approval the autonomous retail startup standard cognition and the acquisition of deep magic a startup developing Adam is retail kiosks the deal will see standard cognition pickup deep magic's intellectual property and technology as well as bring on co-founder Burn Schoener as a consultant but will not take on existing pilot contract from deep magic standard technician works at retrofitting large retailers to do cashless checkouts while deep magic specializes in letting customers he pro for six hundred ninety nine pounds coming to the UK October seventeenth the pro has a larger six point six seven Q hd Ola screen that wraps around the side it's awesome Mendy announced on twitter that he is leaving the game streaming platform the news comes a week after mixers other CO founder James Bomb announced his departure as well the platform was manufacturers all parts of the phone itself including the motherboard and even the packaging it's the first smartphone manufacturer they can claim it's are entirely made in Africa the Mar FPU camera is available for preorder for one thousand nine hundred dollars and ships October Twenty Fifth Cigna claims it's the world's smallest and lightest full frame murless camera just to add grips hot you viewfinder headphone and Mike Jack and other accessories Microsoft announced the Ergonomic and Slim Bluetooth keyboards that now which includes an option to delete Siri voice dictation history as well as an opt out for sharing audio recording data with apple the Beta includes a splash screen at installation that explains how apples the payment card when entering a kiosk or micro storefront then using cameras to track purchased items Apple Release the Public Beta of thirteen to you to play nice slash keep antitrust regulators at bay apple's upcoming TV plus streaming servers also includes availability on fire TV Sigma announced that these signal weighing three hundred seventy grams for the body the camera is signals I modern digital camera to use a traditional Bayer Sensor offering twenty four megapixel resolution can record six gigabytes of storage for seven hundred ninety nine pounds arrives in the UK November Fifth Rwanda's Mara Group released to android smartphones this week Marin a bit fourcade video and uses L. Mount Lenses the camera features of three point two inch fixed touchscreen a USB port and hd report with a modular Google Cloud tensor processing unit support Pie torch mobile for quantifying a model for infringing on IOS and Android and the Krypton tool for encrypted machine learning otherwise it's very similar to the specs of the non-pro one plus seventy a McLaren edition of one plus seventy pro in black and orange with twelve gigabytes of Ram and two hundred fifty is wasted and gives the OPT out option at that time the opt-out is also available in the privacy section of the settings app one plus announced the one plus seventy fifty nine dollars and ninety nine cents while the Slim Bluetooth keyboard is forty nine dollars and ninety nine cents both available October Fifteenth Mixer Co Founder Bytes of storage and sells for one hundred seventy five thousand seven hundred fifty Rwandan francs roughly one hundred ninety dollars this puts them a bit more expensive than the Chinese brand techno says sixteen gigabytes of storage and sells for one hundred twenty thousand two hundred fifty Rwandan franc's that's roughly equivalent to one hundred thirty dollars the Mar- Z comes with thirty two really founded as being an acquired by Microsoft in two thousand sixteen and finally facebook released version one dot three of pie torch it's machine learning library the release the release also features the captain tool that gives better visibility into why machine learning models make specific decisions by looking at the importance of specific neurons layers service to other markets including the US Walmart previously tried to acquire a corner shop in two thousand eighteen for two hundred twenty five million dollars but the deal was blocked by Mexican antitrust regulators for example the EMOJI key launches the EMOJI picker in windows ten but can't be used to trigger specific emoji or for shortcuts Microsoft Ergonomic keyboard all these headlines there as well thanks for listening we'll talk to you next time and from all of us here had the tech headlines Remember have a super sparkly day affect predictions made by the models for more discussion of the Tech News of the day remedy subscribe to daily Tech News Show at tech new show dot com. You can find show notes there and.
Everything looked like sweatpants
"Hello and welcome to the ANDROID Central Podcast for Thursday October tenth two thousand nineteen it is five days away from the made by Google Event and joining me this week Andrew Martin Nick Enhancer Houston Goma cognis without it happening it's I got one by I think just buying a pixel three I got one in the mail like six weeks later and then I went to some events to do with my bank so something well what else is new Dang shots fired early on gotTa do it all right let's start nothing to do with tech and they gave out a pick a Google home mini at the end because Google was a sponsor of that event eight since two thousand and seventeen and Google gives these away like I don't know like pills like he the the larger devices later so it's funny is that I have four or five or google minis and three of them I got without realizing that I was getting them because they just give them away through signing up for other services so I got one by being spotify premium member that's that's fair okay let's actually start there because why not so today ninety five Google leaked the official name of the new nests on phone parts I okay I feel like lesser is appropriate not because they're like worse products I just think that by like interest level most people left to reveal injure what do you mean I have I have no idea what we're expecting next have you been on the Internet do you know they have the Internet on computers now yeah it's finally it feels in many ways like it's already happened let's be honest to as well as we'll get to that there's some things about doing that while doing it on your guitar as long as you don't mind being six days late we could probably do that home mini or the Google home mini to it'll just be called the nest mini it's probably going to be very minor update from a product that hasn't received an I I like the non phone parts let's not call lesser let's let's talk about the non do they interesting if it didn't happen on a guitar had doesn't know anything about it yet you know regulatory so weird the thing just showed up over the last two years everywhere you go and obviously this is Google's the two for forty or they're twenty five bucks or you get one for free when you just like look at Pixel they just they hand them out every I really wanted to that sounds terrible that sounds awesome actually I think you should do it and film yourself writing a story but Andrew as you found you know when you went to Seattle to Amazon's event a couple of weeks ago Amazon has like ten different versions of that dot now aware which is kind of the whole point of these things just like the echo dot just get as many of them out in the world and hope that people will then you buy more of them are by everybody everywhere there ordered the I think the original price is actually fifty dollars which is saying to think about now because they're used so I mean where do you WanNa start doing a start with Pixel first and then go to the lesser of the products or do you WanNa start with the lesser of the products and then work away Dan something that you just plug into the wall and I didn't think that I would now I'm just now thinking about this the Oh dot with clock is stealthily the Best Update they've done to that product adding that little dot matrix clock to it because and I I major competitor to the to the echo dot and you know the echo dot is a it's a pretty it's a pretty reliable speaker now have the echo flex like you said they're just plugs straight into the wall as well weird so I mean what else could this have two different or not showing up on Tuesday for the nest the nest home mini to or whatever you know but yeah that's fair and leaked but hey if it has the clock I will applaud it but if it if it doesn't then it's like okay Amazon plus one point on top of the fact that they that's kind of annoying but we don't really know what it looks like we haven't seen any leaks of the actual product yet it it feels like that would be something that would be expos that sue the ghoul many which was supposed to have these touch controls and they ended up disabling them later because there is such a disaster and on top of that it it doesn't have any other interface other than audio and I would now I'm like you know this nest mini probably should have one of these little dot matrix clocks on it and it's not going to long guitar like did you have like translation so I've got I've got this mini mapped guitar I could probably map out like each fret to be different key on the keyboard across the top and things like that but the the way that the touch interacted with the fabric on the Khomeini meant that it was just activated just like you could do play pause or you could use that to activate it rather than saying the phrase and then you could move the volume up and down by sliding blaring slightly skeptical of these things recording them all the time and so they had to push software updates that turned off almost all the touch function it out of the box would be a good start for the nest many that was such an embarrassment honestly it was the I mean it's it's easy to forget now because it's been stew so the Google mini right when it came out you used to be able to tap it different numbers of times on the top to control things it was a big big release right it was the Google home was one hundred and thirty bucks this was going to be fifty dollars super accessible feature before it even ships perhaps winning why don't you remind people if they don't remember exactly what happened with that so it us all the time and so it was recording all the time and people didn't realize it at first and you know that's kind of a bad thing to do two years but that was such a disaster for Google at the time it was the company's Second Smart Speaker needs to work out of the box and it'll be a better product so go google also let's talk briefly about how everything's a nest products and why and even before it reaches consumers I mean this was a this was a shipping products like they had to release a day one patch to remove functionality you've got two assistant speakers so here's here's the interesting thing right this is between the original home in the how many like the touch controls are so much cooler and you know look you know better looking than the kind of clunky button associated from the from the home mini like it shouldn't be broken from the beginning yeah among just don't don't have to shut off an entire ready right because this was discovered during the review period yeah when ours I got Leo's the first person who discovered it and the the interesting thing there as well was analogy except for now I think you can still tap on the sides for the volume and yet that site that all the time that's hilarious so yeah maybe making the product work as intended this is a very simple product and I think Google understands that the next generation of of its speaker lineup needs to be focused on hearing rumors of a refreshed Google home or a Google home Max it's just the mini but then they're all kind of still in this continuum of is on an echo yeah and you're like well it's really cool you can slide your finger across and then it just didn't work at all and so yeah I mean whatever this has just why is what we were just talking about before we started so it's the nest many but the served as well I don't see them releasing a new standard Google home because if they if they did it would just be nearly the same a good sounding speaker you're probably going to be okay spending a bit more money like a Sonos or something we'll know even even like Amazon nowhere near as quick as a smartphone I think it's totally fine because I still get a ton of us out of my home minis all the time I mean same yes but that was already kind of a weird name as you know as it was but this transition period is going to be real awkward because we're not display and then we still sell the Google home if you want something that is just a speaker at it's still sounds great like I use it all the time it's turn everything anyway but this is really Yeah I know my phone is listening to me okay quiet you prices a nest hub and while the nest hub doesn't have a great speaker I think they probably have a lot of data show that if you want Greens because it's Google and they need to show you information right so the next hub Max received rave reviews the nests hub has been in a well run an will be a google assistant speaker so it's kind of two for one in that it it encourages you to keep them out rather than kind of St actually them away as you typically would with Mesh routers even though no matter how nice you make it look it's still a router so you would presumably get better that considering that you know these are going to be presumably expensive just like most Mesh routers are so how do you try to player even though it's not the best sounding just because it's really simple it's really easy you just kind of leave it in a room and you don't really think about it I mean the other thing too is that there's the the the the Google Max if you want like a really big boomy speaker we have the nest hub Mac if you want a decent sounding speaker that's also a really good smell you could easily see Amazon doing this with Eero and what they already do with their oh goodness all of the different echoes but the echoes really what's what's interesting is you know Google has been pushing Google assistant into the living room through WIFI coverage and each one of them would kind of listen in which is similar to the Amazon approach and you could easily Amazon doing this considering they're just putting Alexi the weird or learn and potentially more interesting I suppose just from like a this is actually a new kind of rumor that there's going to be a new Google WIFI which will be essentially a built in Google home speaker or at least not yet who have the router pretty central so it's interesting that Google would add this functionality knowing there may be overlap you know how do you try to justify the the size and the design of it also include all this assistant stuff like how good a speaker can be when it's supposed to be a router I I don't think it needs to be a good speaker I just think it's another avenue for Google assistant in in rooms that may not have it previous is the exception here because it just throws everything at the wall sees what sticks but you know Google is probably being a bit more conservative and being like okay well we have as possible so you you would kind of just think okay this is just gonNA put Google assistant in in more places and hopefully it wouldn't double up product but the rumor points to a Mesh Wifi systems you'll have several of these things you know hopefully two or three and then each one you much with your existing array of Google assistant speakers says the problem now it's going to be like their speakers and Google homes and you don't off Google assistant doesn't really compete on that same level yet so the other thing that Amazon did with the euro was brought the price down Amazon's already strong pitch for how you used these devices between all the rooms like obviously Google assistant speed Alexa Echo dot in particular the question is like where's the priority it obviously has to be a router I in a well performing router at is in for me that's in my living room I would assume most people have the same thing although some do stash their routers in their basements and whatnot but most houses I've been at through Android TV for awhile so this this May just become an instance where you might have two or even three Google assistant speakers dealers you've got like four or five of them have just started giving them to my friends but the one or two that do have sitting around like that's my default music the existing one and if so how did they make it better what's what's the avenue there aside from assistant like I don't know it sounds yet living room because most people's main routers are in near there either where there are cable comes in or where they're fiber node I can do a room grouping and they can do this new thing where you can hand off your audio stream between different rooms now but google doesn't really have the same I don't know for sure I mean that's either way just sounds weird it sounds a lot already sounds kind of weird with the nest hub math compete with Google Wifi or whatever it's called you wonder like Google isn't going to be supporting Wifi six at least it it does the job so maybe they're not in a rush to replace a three year old products and it does speak to the fact that the replacement cycles for this category is Oh and all the others like net gear and teepee link and all the other Mesh router solutions have done a great job but at the same time and make that move yeah I don't know I I love I love the idea of improving Wi fi in homes and I think Google and era you know the euro pro was like a three hundred ninety nine dollar products the euro mash which launched last week was is now a two hundred ninety nine dollars product we like you know you need to install tomato because you know you just want to eat as much power from your single router access adding that much the euro taps out at like three hundred and fifty megabits but I think the more important thing about things Google Wifi is that they I don't support at least the rooms don't indicate that so is this going to be a premium like three three ninety nine refresh or is it just GonNa replace type of pitch that Amazon does with they really play up their room to room calling and the intercom system and the drop in and all that sort of stuff yeah and it it definitely points to a little more of what Amazon's doing and trying to get the voice assistant in as many places that's the interesting thing because Google Wifi came out at this this premium point kind of win Mesh Wifi was moving into just the but to call them but the the real cool stuff happens with what is Google going to do to compete with consumer space and then Google price dropped to now you get them for ninety or one hundred dollars a piece in their their relatives there's still so much market out there for people that still have the single router like sure it's not a WTI fifty four necessarily about the speeds or anything it's also like it's really simple to set up for anybody that you basically just plug in straight from the expensive again and how can you justify that I'm not sure if this each of the nodes is a now Google assistant speaker thing is really enough to make somebody and getting them onto mesh is the same pitches it was three years ago when the first Google Wifi came out it's just now it's going it's like I have I know this is a is a good problem to have it I've gigabit at home through fiber to the to the node no messed routers come close Stan that they can have way better internet in their homes or Internet access in their homes from a Mesh router system and so adding some kind of a does the Mesh router ecosystems evolve from here do you add features vertically on top of it like what Google and Google is planning on doing by introducing assistant but they don't need that to gain like gain market the market is still just like there for getting people the pain point of having to like dig into your settings to set up your router right like the days of like the link this eleven g league cheap they're the same price as the new cheaper Eros do they go back up all of a sudden to one hundred and fifty dollars a piece and they're kind of with stable coverage throughout how throughout their home d- absolutely I know our our colleague Joe Wearing he lives in an apartment the rest of the nest brand because not like market penetration for Mesh Systems is not high AAC my concern is like it has to eventually evolve to keep up with home internet speeds but at the same time most people don't have gigabit they just want stable band I'm like Wi fi is actually really hard and it's for a lot of people who have access to to higher speed reliable Internet connection so yeah I anyway I'm excited about the future I don't think this is going to be the solution better than the surface ear buds well that's that's a pretty low bar The big thing that I pointed out in my little preview after really I be a fresh version and I don't think they like sure they're not the they may not have a huge pitch for improved speeds or having Wifi six with three hundred second and it's like that sucks if you don't have a choice all you want is just decent Wifi with a or do you just make it a better mesh system Google can't help itself it has to add features to its products that people may or may not need and I'm worried simple more like consumer e- feature makes more you know can can make more of a difference than talking about speeds coverage yeah exactly I guess that's my reggie row router anymore it's probably something provided by their Internet provider or you know something like that they have whatever best buy eighty dollars special router and his possible God you don't need to you don't need to worry about that it's equivalent of like you don't need your phone anymore because it just works now we're looking for they're not going to be wired at least we have to assume that they're going to be Wireless right they have to be true wireless ear buds and hopefully they look liked the original pixel buds but they were you know they they just made critical basic mistakes in trying to do cool stuff that that's going to happen here will part of it is also just getting a fresh product in their case with their new name to fit lex where comcast took over from like they bought the contract over from what was the other one and more time talking about it than we than they probably will all right let's move on let's talk what else okay so we talked about the many we talked about the router and it just totally commoditised now every headphone has a Google assistant button right so you don't need that also the implementation on that you can't for for me though like you said this is not going to be the this will probably be the least exciting part of the Google event yeah they may not even talk about it we once you activate Google assistant on your headphones on android you can't you have to at least allow it to give Notification Ping's when you get a notification two very niche categories I if you if you look back at the Pixel Buds the marketing around that was fast windows with power points using their voice like it's a very specific market they're going for those people Daniel Renault right with the design with the little adjustable loop that was really cool they ended up having this cord behind them and in trying to do the Google assistant stuff and the life transit then why would you buy them over you know something like galaxy buds or any of the other already google I don't know I don't think so not not well that happened probably not they'll try to come up with some cool feature in charge two hundred dollars I mean at the same time though like if they just make them good headphones like yeah that'd be great nation of focusing on that they kind of waste on the case being too big and not very practical like I just hope that the pixel buds it was the first with on board Google assistant which could be easily activated by holding your finger you know holding your finger onto the right ear bud you can't turn it off completely you actually have to physically disabled Google assistant on the headphones so it's real it's like it's just a bit too is probably aren't going to work well anyway just make them a good pair of headphones I and don't have a bunch of compromises that would be pretty pretty fantastic two will just focus on being like good wireless headphones and not try to do like stupid google features because those this bud's if these are ear buds for people who love office you know you WANNA DO WANNA present windows nick you're right it was the first in fast was awesome fast pair the first headphones with fast pair which eventually came to every Google assistant powered pair of headphones. Our hair is an unfair yet but it's darn close we're almost there it's happening duck gift I think is appropriately now in your in your face but like in your ear about talking about like to see those features are so basic and kind of frustrating for somebody for something like had not not for ear buds I mean Microsoft is even doubling down on the fact that they don't expect a lot of people to buy the surface you from the bottom and it's like it's pretty much set up right there for you through an APP with like a really simple you I totally India no that's what I'm saying it's they've solved they've sold let's do Pixel Buds really quickly yeah let's talk about them we don't think it starts at spectrum yet so you went from having like unlimited bandwidth to two hundred gigabits a month to two hundred gigabytes a month able to it I would totally use the the pixel buds again even the original ones if they just re even with the cord if they just re released I am with better touch controls and a smaller charging case like those are the things that matter the basics the other thing was ver I like the fact that Apple Google and Microsoft are all competing in the headphones space now because they understand that assistance plus years equals profit right it's easy to talk to your assistant if the headphone is just in your ear that's worse than they claimed it would be that I don't think anybody had time for it so that's that that is that I esty we're having a fabric year folks like everything that year was fabric the Google classroom pants uncomfortable and they're gonNA cost one hundred and eighty bucks I just got a pair of the Onkar sound core liberty to pros wireless ear buds yeah although that that is an interesting point because the thing about the pixel buds the original ones was we were like wow these are one hundred sixty great and if it works even better but it doesn't work all the time Google has to do better because they didn't all right fine okay so before we go to Pixel four let's talk pixelbook go we don't know a lot about this yet other than it will be a smaller presumably cheaper version and they're one hundred hundred and fifty dollars they're incredible they're amazing like all of these companies are releasing really really good installer wireless earbud so they could really come around with the sequel that could justify the price in the way that last generation could cause the next pair of Pixel Buds will have a hands free Google assistant so you only have to touch them to activate it you'll just be able to say ag and it'll just work cool but how the okay it has to all come in addition to fixing the the base problems it does add other horrible they're terrible one thing that nine to five Google found was that fancy design pixelbook and the tried to harding of lately failed convertible pixel slate right dollars that's really expensive and also they had problems but we've kind of been a climatize the idea of one hundred fifty a echo buds are one hundred thirty dollars. The upcoming jobber elite seventy-five tease which are arguably going to be the best true wireless ear buds ever met right and in the last two in the intervening two years the true wireless earbud category has exploded like the Galaxy Buds are one hundred thirty dollars the region of the Pixel Book and it's going to be way more it's going to split the difference between a the high end really so the Pixel Book was nine ninety nine when it launched that was the entry level skew the pixel slate was what like I realized we spent too long on the Pixel Buds already know I I look I'm a huge fan of it headphones like I I love talking headphones I could talk headphones forever aid and I put my stake in the ground and actually say that because I think they will be there they have tiny case they're going to be super you too sensitive as you said the case was garbage it was way too big and you had to like you at the loop the cord around the talk like calling it the Pixel book go makes it implies based on the nomenclature that it's a less expensive more it was it was a really be like it was hugely disappointing I really wanted to like the Pixel Buds and actually tried them again I was writing editorial last week Oh really I tried to get something that launches for example at five ninety nine you know clear separation between it and the Pixelbook pixelbook thirty eight hundred fifty it was overpriced so what's your take on this I mean if it's the pixel book is not a big laptop it's not a heavy reports point to a thirteen point three inch four K. display metal body and options for a range of processors from an until three up to a core I seven four ninety nine but that's skew never actually launched or five ninety nine yeah so five ninety nine was the way it was the thing plus the keyboard which was like another hundred audible version of the pixelbook doesn't it it it does and I mean it's not a very inventive name but it kind of gets the point across if this ends up being that would be a great price range for this thing okay yeah I I think the Pixelbook I just think they want to reclaim some of the the the goodwill from its laps off line years ago and it speaks to how well Google built it in the first place and how well they've maintained chrome os throughout those two years so because the chromebook pixel was great both generations were awesome the pixelbook still I think one of the best laptops ever made like ever made crime wherever you want to call it would be really good that means that in when you look at maybe higher configurations of the Bunch of Ram and I seven like the top pixelbook go still tops out you know one hundred dollars underneath the starting pixelbook something Asia Kate which put a kink in it by design so there was always a kink in the cable and the case was fabric it was too what's interesting is like a four K. display it can't be five ninety nine computer on a fourcade maybe the market wasn't really accustomed to that yet and then there was the universal translation feature which was so much do because the original book was Super Nice but a lot of people once you get into the forefinger rain it's like you know even people that exactly and the the Pixel slate did theoretically have a low starting price but it was trash and the one that made Daniel that the pixel book is still a modern Nice machine good they don't have to replace that this concealed underneath it absolutely yes so the original leak from nine to five Google who has just been killing it right I just WanNa say they have done an amazing job this season display I think they'll have to they'll have to come out with like a attend ADP display for the entry level skew and go up to a four K.. Yeah I mean especially it was just it has not it is not their lowered in value in my eyes since it was released AAC chromebooks it gets a little difficult to justify over a windows or laptop for close to the same money at that point in the that came with the Pixel slate so the Pixel sleigh was trash but the display was not the display was amazing hardware in general was yeah it was it's running an MP three Oh yeah big time I think as long as they keep every model or are these most models under a thousand dollars that's that's really all they need get reasonable was like a thousand plus dollars or about a thousand dollars so they need something that actually provides a little bit of value and I agree with that disgust and but it really did nail that keyboard part and that's I think some of that was why we and leaks season and they said that there will be a sort of all of the models will have a thirteen point three inch display but the entry levels will have a ten eighty p resolution and the more powerful ones will have a four K. display all with the molecular display branding board situation that's every other tablet relies on it just doesn't work the same like the Pixel see us so many issues that are that are well that infinitely adjustable hinged it's part of the tablet I don't like the whole triangle shaped little flip out keyboard attachment setup the way that the Pixie did I think yeah the whole I think Microsoft is the closest because it has would legitimately even if it ran android I would legitimately use the Pixel see again the even the same hardware with just a new processor more ram the the that form factor is perfect yeah nobody has nailed the whole lake the keyboard off the last fifteen minutes before they land and having a tablet of the exact same size is somehow okay I'm like I could be getting the experience was so bad much like the Pixie actually but I the one thing I missing here with the Pixel go pixelbook go is like man I wish I would put a little bit of focus on making some kind of decent tablet again just because like I've been in the market for some sort of tablet with a good key serie specifically for flights we do all this traveling and you get on a plane they won't let you use your laptop no matter what size it is for the first fifteen minutes before the so form factor sure but the issue here is that this the tablets like Microsoft's tablets are just as useless as the pixel slate tablets stuff with it I would venture to say the experience wouldn't be too dissimilar to using any other laptop any other chromebook you're running android or running chrome Os. I don't care I don't care my God you guys are the worst I would actually Convertible form factor really really well and Google has to fall back on well we made really good laptops and so we'll we'll just keep making they would try something cool again especially in in light of Microsoft's coming out I mean we haven't mentioned the the surface pro xander using windows ten x a- totally I don't think they're necessarily great tablets they're just they're great laptops ninety five percent of the time some friends in the industry who revisited the pixel slate after six months or so reported that it had improved in terms of performance so excited about the Pixel slate girls like oh they're trying to do convertible things again but they're going to try it again with the chrome os in the hardware looks really nice and then like Daniel said it was just the experience that was garbage you know though I keep hoping that even though the Pixel slate was really bad I really wish that they writing down or just do whatever on a tablet you release the Pixel see do it just just do it google I want I would I love the Excellency hard the Keyboard with it and I don't know if that's fair it's also something that Google has to face with the software part I mean it is being very seacraft on the on the pixel sleet everybody was like this is great police Oh true but the surface pro series everybody assumes that you're just gonNA be without a keyboard attachment like windows ten is still not optimized for touch and there's they even acknowledged that by announcing the by losing hair sucks I I didn't realize how much I cared about that until I actually started losing it and I and that's again not too dissimilar to windows ten so I don't know if Microsoft's tablets are just held to a different standard but everybody but it still wasn't where Google probably wanted it but you know if your docking it most of the time with keyboard and you're not really really doing much years and years ago there weren't a lot of things that you could do now that's different you can use keeps it's the easiest and most affordable ways all right let's go to Pixel for will I will take a break because somebody's got to pay for this conversation and then we'll come back maintain the hair you have and in some cases help grow some of it back starting with keeps is really easy all you do is you sign up a takes about agnostic about okay you're just gonNA use this as a laptop because like the whole APP ecosystems with with Android APPs on chrome is so bad still that we'll we'll talk pixel for bareback this episode of the Android Central Podcast is brought to you by keeps so obviously five minutes on their website you answer a few questions and you snap some may be embarrassing photos of your hair or lack thereof then a licensed physician and then the other five percent like tablet in a pinch when you donate the keyboard so I I wonder like are we have some oh three so I haven't used a tablet like a two and one for years so if you do listen if you're listening to this and you do use a surface to keep the hair you have so keeps his really really smart it uses FDA approved products that zero or any other two in one and you actually use windows ten in tablet mode let us know podcast injured central we'd love to hear from you purpose pro seven for like they're continuing to do this sort of thing like we don't even talk about the dual screen stuff they're continuing to just nail this we'll review your information and recommend the right treatment for you and then ship it to your door every three months keeps offers generic versions dot com slash ACP and you get a free month of treatment keeps dot com slash ACP keeps hair today for one month at no charge you can go to keep stock com slash ACP that's K. E. E. P. S. is an ugly or version of the iphone eleven pro TV h fire that is that is the thing that that that you could say it's worth noticing too similar tablet space it's when you put it in the tablet form factor it is when the Pixel slate dropped the ball I guess so like fine but it's also like it I think more than anything it just looks like the Pixel like it looks like the hair tomorrow all right hats you haven't spoken enough on this episode so what are you looking forward to most about the pixel for while actually like even when you look at it in real life yeah I mean it's better in person but it's still I don't love the look of it at all oh no I am definitely looking forward to seeing what they do with the cameras just because that's always the pixels thing and that's you know I'm a Viagra for that sort of thing to the only two FDA approved hair loss products out there so some of you may have already tried them before but I promise you've never gotten them for this price key I would love to see exactly what the camera improvements do in the real world but other than that I mean you know I'm just because that's how keeps wants to keep you they want you to try these products yourself so if you're interested in trying keeps clean their their designs now it's got a big old squirrel on the back I think the eleven pro is definitely the least good-looking iphone that scene ups is between ten dollars and thirty five dollars a month depending on which solutions you go for but you can now get your first month free I'm glad that they're still putting a focus on smaller phones even though you know the Pixel four exile I'm sure is going to be still the the better phone with a better battery life you did simple designs I mean yeah you're right the same criticism has been leveled at Apple for what ten years now to keep up fine you can hope you say what what am I looking forward to not what do I really wish Google would just get get right for once oh fine all three it looks like the Pixel two xl like it just never looked particularly groundbreaking you know they're just well excellent oh I'm going to be disappointed so I really just I just hope that the the four xl has decent battery life because I know there's no chance that the four will all Andrew what about you what's what's most tantalizing about the pixel for I would I would love to be excited about this small pixel but I just know to get the basics right on the thing and that's that stinks that that's where we're at or a tempers my experts so those are the kind of things that you don't really know until you've used it for longer and I just fully don't expect the battery life to stand up at all mike the the face unlock and things like that so there hasn't been a pixel launch that was bug free I want to say better battery life but we both we all know that's not happening so I'm going to mostly just say you say it it's fine on the on the three and three xl I mean it was it was it was fine they were Samsung panels there they were fine they were sure there were that's the good news that Google has done a ton of work on android ten so we know that Andrew Ten is pretty stable we'll just needs to nail the launch they just need to get a phone out the door that doesn't have show-stopping bugs the good news is Pixel three we know that Andrew ten is up in the most mature update so I mostly just keeping my my sights set on the the four xl and like I spoke about I think a few episodes ago I just want Google and you know all the camera features I just wanted to be able to like function properly without dropping APPS and without needing be charged in the middle of the day era but I'm I'm looking forward to the regular pixel for even though I don't love the design at all why not me on the on the software part is I just I just don't get excited about the Google assistant stuff on the phone we just expect you to use it as a laptop anyway yeah I mean listen like the last time actually does consistently used surface was with the surface lots of feedback from from developers but somehow when Google releases a phone the bugs really just manifests you know period like the first one had problems the second one everybody was talking about the terrible display on the xl the third one everybody was talking about the fact that you couldn't take a photo with it without it crashing or and also you saw it was still kinda bad what sorry the display was still kinda bad Aku was released ever so an I've had no issues really with with the the software the Beta program was long they had oh is seems to be a thing on on each pixel they just do a different type of assistant thing and it's just never appealed to me and they're going to do it again on the pixel four on the small ones so it's like okay already resigning to the fact that I have to carry the big one now please just work properly so I can then enjoy I point to in every launch is the point right so yeah I guess on a on a very low level like and I'm not sure if I'm in the minority or what but there was this leak about a lift to listen thing coming in the Pixel force you loan away by that but that is something that at best demos well and does not actually hold weight in the real world so it's it's also another one of those things unlock your phone so there's there's a lot of things that could go wrong there but as we know they've been using contractors to get as much facial data as this kind of thing for me either yeah I don't know I mean there are a lot of variables here like Google is introducing a brand new way to symbol in controversial situations so hopefully it works we've seen leaked like they're trying to do something different and you're like man I I really like you just put a bigger battery in it and then just didn't talk to me about not touching the screen at the Asians for all of the extra features they're going to talk about with the touch free gestures and the face unlock and so many ways that the you know like the seventies great but a little boring but then even with that being the case and like having this foldable display all kinds of yeah the sound was okay but you accidentally played in pause your music by removing them because the all the time the touch controls it's like it's coming from inside the phone like it doesn't matter if previous versions have had issues with software the hardware just seems to self destruct the interesting thing for marketing videos of how it works it seems like it's going to be as seamless as face ID which is encouraging that's great yeah you Google assistant all the time for like checking the weather really simple stuff like that so I appreciate some kind of quick hardware shortcut but it's it's definitely not like a like a constant you it really does change the way you use your phone yeah switching from the one seven t over to the galaxy full for the last week it's like the full is such a cool phone find myself talking to my phone at all just like I'd never used the the squeeze for assistant on the Pixel three and that you know as soon as you pick up the phone it's it's listening and you don't have to you know I it's just ready to go at all times and I just don't Arab that way more than the the the touch lists gestures which I just could not care less about I I would love to be ready to the IPHONES and everybody says yes finally make it thicker make it heavier we we're okay with it Google doesn't seem to be thinking the
MagSafe Duo, Apple ProRaw, M1 vs. i9 MacBook Pro and Gift Ideas
"Welcome to the apple insider podcast. This episode is brought to you by remote h. q. and incredible collaborative tool that allows teams to work together. Wherever they are you could check them out at remote h q dot com and use the promo code apple insider to get three free. This episode is brought to you by amazon alexa. Get ten dollars off a two pack of singlets smart. Led bulbs amazon dot com slash apple insider and finally express. Vpn get an extra three months for free when you go to express vpn dot com slash apple insider. Welcome to the apple insider. Podcast is your host. Stephen robos and joining me this week. After a week hiatus west. Thanks for joining me man. It feels like it's been about two months but how you doing. Oh my goodness. I know now if you missed last week. We didn't do our standard episode on friday last week. But i did have special guest kansas. The maker of would use and fair right. The ipad app that i used to add to. My podcast did an interview with him about his thoughts about the apple. Small business program fifteen percent commission so it was really fun interviewing him. He's like a one man developer shop and just really impressive. the work he's doing and here's thoughts. He's been in the app store since the beginning. And i thought you mentioned the very first app that he put in the app store under the name and it sounded familiar and actually went back all the way. My app store purchases. If you didn't know you could do this. You can go to the app store. Go to your purchases and scroll all the way down in need of apps not available anymore. You could see. Those apps downloaded way back in the day and i actually had his very first app. Which was wuji like keynote remote. And i remember using that back in the day so anyway thanks again a canister be on the show. And if you hadn't check that out unless new last week's episode maker of would use and you can find out what wou- g means in his vernacular too but the some of those original apps. When when did you enter like the apple ecosystem with that kind of stuff. I started getting apple stuff in about twenty fourteen. Twenty fifteen okay. It's an app stores. It was plenty mature by then. I never had the original iphone. But i had an ipod touch year. One and i had like a palm seven fifty five as my phone but ipod touch and the app store was like wild west and some of them are pretty happy. They apple since sherlock. Many of the things like weiji's keynote remote which you can just do built in with the keynote app now but yeah pretty cool to go back and see that but anyway check out that episode first piece of news apple has finally released the mag save duo charger. The closest will ever probably get to the air power thing. That apple announced a couple years ago. The magazine duo charger. They announced it with magda safe and now does available. You can buy it shipping. Times are slipping a little bit mine as we record will arrive supposedly in the next thirty minutes to an hour. It's you know you can charge your phone your iphone twelve if it has mag safe and your apple watch all in one. It is not cheap. Mexican duo is one hundred and thirty dollars. And like the iphone. Twelve's does not come with a power brick and this has been kind of. I don't know a lot of tech pundits. I've heard joanna stern and gruber talking about you. Know the phone not coming with a charger is one thing the safe puck not coming with a brick is another thing because that things like forty bucks and then this duo charger a hundred and thirty dollars not coming with a power brick little crazy and you kind of need. A thirty watt or more powerful brick to get that full charging capability for both devices on this duo charge. If you use the 20-watt which apple was recommending. What the just mag safe single cable. You're not going to get the full charge capabilities so the whole charging brick situation's a little rough around the edges. But you didn't jump on this. No this is a definitely a product out of time. It feels like something apple should have released in. Twenty fifteen cents mag safe very strange. I mean corollary to the air power thing. I don't think obviously are gonna exist. Now the random placement wireless charging things over. We have mac safe now. It would feel like apple would be taking three steps back to bring out something with now but this also just doesn't feel quite right. I mean it's one hundred thirty dollars. It's definitely something that looks like it's supposed to be pocket able. Maybe it's a supposed to be a portable like your perfect hotel charger. I dunno. it's still feel strange. I it it is missing that third component. That lets you charge. Maybe your airpods at the same time still again no bricks so your out of pocket at least another thirty dollars just to get a suitable charging brick. That'll fully charge your watch and your phone at the same time. And it is the brightest white that they can find it a home depot and on top of that like it. It just screams please steal me i. I don't know it's very strange. Device to me reminds me a lot of that Do you remember two years ago. apple said. Here's our official apple watch charging dock and it is a circular disc. Yeah that was solid white. The puck just stuck up out of the top of in the middle and it was the strangest thing i've ever seen. So whoever designed that obviously designed this it's just the same department. Now that was one device. I did not jump on that single. Use apple watch charger. I think it was a little expensive but you could also like on amazon. I probably got like five or ten bucks but like a little black plastic stand. Basically that you put the apple watch charger in so you get that. Nightstand mode the apple watch lay sideways. I also got all like it was a mac. Lisa isn't it looked like that. It was like a rubber mac. Lisa that you put the apple watch charging puck in and you could charge your watch. They're like a funny thing but anyway yeah the the single use one never tempted me. I got the magazine duo one. Because i'd like to combine both apple watch and maximum charging my phone with mag save every night now Trying to see what kind of patino this leather case gets being charged every day. And i say a little circle appearing on the back of my leather case but wanted to combine those two but also the one thing about mag safe. And i'd be curious if you've run into this if you're charging with mag safe at night or at your desk but when you go to get your phone off the mag safe charger. If you're just using the cable. Apple's mac save cable you kind of have to like either push the little puck off the back with your fingers or like peel it up or maybe even used two hands and so i saw i think vitucci and someone else with the duo charger and also they can just pick up their phone. And you don't have to like hold the charging thing down. I don't know if it's heavy weighted. I don't know if he used like sticky. Whatever they're actually cheating they have metal tables so those. Those are magnetically attached to their tables at their own charging their devices on. Well this ruins everything. Well i don't know if it can be useful or not. I was hoping maybe this duo charger. I it would be easier to just pick up your phone from. But i don't know maybe after us some three m strips to stick it down but are you using mag safe to charge your stuff because you got your pro. Max now actually was a target a couple of weeks ago and there was one maxine charters just hanging there so i had to buy it and i haven't touched it since. Oh it's not that. I don't like it because it's just it doesn't fit into my life anywhere. I have the say techy trio charter at my desk and the nomad base station pro or whatever at my nightstand by my bed and both of those are perfect. I just lay my phone down. It's never a battle What the way they have these both of these Wireless matt setup. It's really hard to miss where you're supposed to put the phone and get it charging so i've never i've never walked away and found my phone dead or something mag salsa a very specific problem. I just don't have. I don't know where to use it specifically i've thought about wouldn't it be cool to have a just magnetic thing somewhere to stick my phone so i've had the thought of adhesive ing to the side of a cabinet my kitchen and sticking my phone to the side of a cabinet while i'm cooking or whatever but outside of that i just don't really have much of a use case for it yet and haven't really found a place to sit at to actually charge my phone with it. It just fully adopted the wireless matt's oliver my house and Have gotten used to those. So we'll have to see what apple does with mag safe and where i can implement that later. Those nomad wireless charges not you and a couple of people. Apple insider have great. I'm seeing if nomad will make one of those with mag safe. Like i wonder if they'll make pad with the mac safe disc or puck so you know the phone auto aligns to it with the little apple watch attachment and airpods like if they make something like that. I'll jump on the the nomad pad for sure as far as that goes. I don't know that. I want a lay flat charging thing kind of like them. Apples mac safe do oh. I like belkins concepts. They've come out with where it's all hovering. You know to two arms one for that. Watch one for the phone. It's all floating in air and then a little place thing at the bottom for the airpods pro. I think If you know no matter or another company come out with a nicer version of that. I'll probably Jump on that. But if i'm going to upgrade to kind of look a little more fancy sci-fi anyway right now speaking of mag save. I think you got a mac safe wallet. And all i'll say is i ordered a mac. Maxine wallets maybe a month ago. And i'm checking my order right now on the apple store app but it is not shipped yet. They weren't available in the store near me and there was gets so anyway. It should be coming in the next week or two. The mac safe wallet. Connect to the back of my phone but you have one. What do you think about it. Well i actually kind of was in your position. I was just fishing around the internet for one of these things. I saw an apple. It was january shipping or whatever and went on best buy it said shipping Dates will update once. You place your order so i said you know whatever i'm gonna order it so i ordered it on best. Buy maybe a week after. It was announced because i didn't know if i wanted one yet. I then i was like wait. There's gotta be knockoffs of these already. So i went on amazon and found one of the first knockoffs and went ahead and ordered that to assuming it would show up in a week and turns out. They both showed up a month later in november on the same day. So i got the knockoff maxine. Wallet and the apple wallet on at the same time immediately. Chuck that knock off to the side. So i'll tell you my experience with that if you're going to get a knock off go ahead and understand that that's exactly what it is i think was about twenty two dollars and it's made of you know kind of that. Faux leather stuff. You pictures all look like. They're just on amazon's website. Look like they're the apple wallet with a they photo shopped off the apple logo and That's all the differences. These smudge tool. They smudged just put their over it real quick. But it's not quite that it's it's kind of ragged. You get it out and it's kind of this floppy material. It doesn't hold its shape so you put cards in it and stuff and it feels like the cards are going to just slide right back out. The maximum portion of it is the same as apples. I don't think you can really trick. That apple has a spec that accessory makers have to meet furred the magnets to work. So that part's fine. It's just the wallet was atrocious. Apple's mac safe wallet is amazing and i. I'm willing to say that. It's probably the best ever and i'm this guy who's bought every wallet on the planet just factor wise to try everything because i'm obsessed with minimalizing everything that i carry for example. I've went from the by fold wallet to a front pocket wallet. That's just basically the cardholders in the id holder right to nomads battery wallet. Because i thought you know what. I could charge my phone from wallet. why not. That was fine. And then i went to back to just the little guy that i went and got one of those. Push a button and your cards all pop out. And it's nice organized way beautiful right eighty dollars pile of plastic and yet gave up on that very quickly and now. Here's this this apple wallet is it's it's i could have ever wanted an. It's as dumb as it sounds. It's because only holds two cards. It forces me to carry my id and the one debit or credit card that i'm going to use and that's it and this thing just slips in your jeans pocket and i'm not one of these people who are super tight jeans but jeans are still genes that are not really there form-fitting so you're not going to want to stick this gigantic thing in your pocket and as a wallet as carry my front pocket. Most of the time don't even really know it's there or i'll slap it on my phone. Nothing's gonna make this thing fall off. I've shaken my phone. I mean if you give it enough force you could probably fling it across the room while detached your phone but it. It is really hard to knock this thing off unless you physically push it against something like your back pocket or something. Yeah i've i've not come in any any danger of losing the saying and it's really just been a nice experience overall so it holds two or three cards. I think you can squeeze three in even bothered to is like. I don't want to push this thing out because again. This thing really does hold shape very well. I could try to see if three fits in but it seems like two is the number i think apple might have said three but that might be pushing it very cool mind says december third through eleven which it's already december third so december. Four th right now. Is people listen so hopefully it will come soon but yeah that's interesting. Hear the experience. And i've seen a lot of people pretty positive about it. Andrew has a video and he loves the want as well so put a lincoln show notes to video and we'll talk about more wants my comes in because i'd love to give more thoughts on it. Have you had any shipping issues with your apple products lately. Because i've had some interesting time with all of my like the last month of apple stuff not really. This wallet has been the only thing that's taken longer than two weeks. you know. i ordered the letter case day one and that came quickly. Mom bod minis came quickly. My m one. Thirteen inch macbook pro. That one actually picked up in the store Because that one was delayed i did. My son is listen to the show. But i ordered an apple watch. Sec from my oldest son that came in like two days and the mexican duo charger. I ordered december one. And it's coming december three so not really They've been actually really quick on that. But what issues of you in well. I ordered to homepods. Many's the secondly revealed order and then about an hour later. I ordered a third homepod mini just for my mom and that one arrived on. Release day so my mom got her pod meeting immediately but the to homepod mini ordered right away. Something insane happen. I don't know what it was if the truck turned over twice on the way here. Basically the to homepod mini ship. Together from california landed in tennessee. Got trapped in a town about an hour and a half away from my house then said your devices appear to be delayed a couple days later. I'm sitting here thinking they're just gone there. I'll have to order new ones or something. They're gonna cancel my order. Couple days later they show up in california again. Get shipped to tennessee again. Get stuck in the same town overnight for two days and then my home pod. Many one shows up on wednesday by itself on the porch and then the order says complete on my on the website. And i'm like what is going on and then three days later the other one shows up. And it's just the craziest thing i've ever seen as far as orders go especially from apple is a ups or usps. I think that one was actually fedex the whole time. Oh wow yeah. That's where medics is usually on the ball. That's weird well. I don't know with the holiday season now. i will say amazon. We did all of our holiday shopping. Basically in one night we did like a massive amazon order. We kind of been planning it for a while and we were like. Let's just order it all at once and see what happens and man amazon. They gave me like it'll be there in three or four days and then like the next day tons of boxes on my doorstep so amazon. I mean if you're doing shopping and you don't wanna go out to the store. Amazon seems to be pretty on the ball ride. Now we've actually gotten everything. We ordered a minus one item. That becoming like tomorrow so yeah. They've been exceeding expectations so anyway kudos amazon. And jeff bezos may listen to this episode. You never know this episode is brought to you by remote. Hq listen during this whole time. We've had a lot more working from home and collaborative software. There's been lots of tools. You've probably used to work with people who are not with you physically and i have to tell you remote h. q. Is one of the best tools for working with your teammates or other employees and make. It seem like you're right there in the same room together remote. 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And when you're ready to launch use the promo code apple insider all one word and you can get three months for free if you collaborate with any number of people online and in your work try out new remote h q dot com slash partnerships slash apple insider and use the promo code apple insider to get three months free when you sign up our thanks to remote. Hq for sponsoring this episode. What i will give some thoughts on had my thirteen inch m one macbook pro for about two weeks now and i've sold my. I nine maxed out sixteen inch macbook. Pro it has gone. And what finally made me jump ship was. I did a couple of tests side-by-side putting a four k video through compressor on both machines simultaneously. I posted a photo. I think on twitter of the results. The m one was slightly slower The video is like four or five minutes long and the sixteen inch. I nine thirty two gigs of ram amdy fifty five hundred graphics card. The maxed out sixteen inch. When i got it. It was like thirty seconds faster than the m one but it sounded like it was taking off because of the fans and it got pretty hot. And i don't do that all the time and i did some editing and final cut on the m one never lagged never slowed down at any issue with it and the one huge feature which you've probably heard a lot of other people saying this but the battery life on the m one macbooks and mac book pro because supposedly got a little better because supposedly gets a little bit better battery life. It has been incredible and for that reason alone. My sixteen inch. If i didn't just pull off a charger like if this was sitting in my bag overnight or if i didn't use it for a day i knew i was to have to find a plug soon with the m one is used it down to like sixty percents. Put it in my bag. Now use it until the next day. Pull it out. And i can basically get a whole another half day of work done or more and never even think about the battery. And that'll be maybe using chrome maybe doing a little bit of final cut here and there just never have to worry about it and that experience just with the battery life and being super fast you know. I'm not gonna notice a thirty second difference. Unless i'm doing a side by side comparison with like the maxed out i nine and so i sold my sixteen inch. Macbook pro has gone all in on the m one. And i will say someone was tweeting about this the other day. But if you have an older intel mac and you use that side by side with new m one. It is like tortoise and hare and the tortoise does not win loudest spoiler alert. Because i'm twenty. Fifteen i mac and hasn't says de but man compared to the m wanted a super slow and so once apple releases that next line of apple. Silicon based max. I'm assuming an i mac and actually touch on right here. Meanchey quo had some rumors that many. Led mac pros might be coming in. Twenty twenty one. Obviously apple's going to release more apple silicon macs and twenty twenty one. They said the entire transition will take place over two years. And we've already been kind of six to nine months into it. So i'm assuming we will see not only an i mac in twenty twenty one of based on apple silicon but maybe that redesigned fourteen inch macbook pro like msci close implying. And i'd be all about that. I'm because the m one is just awesome and you won't see that battery life obviously on a desktop so they won't matter as much but the speed just waking from sleep the touch. Id just opening. System preferences. instantaneous. Is just an awesome experience so i cannot recommend highly enough the one max a couple of people ask me like hey should i get this refurbished macbook air. I'm looking for a new laptop. I say no do not get a refurbished macbook air if you're can get the education discount because you're in school or if you have a student a macbook air even that base level m one brand new one. You can get it for eight ninety nine with the education discount. It is just an incredible machine and it would be loads faster than any intel macbook air. You could get and you can hear everybody praising all these m one's joanna stern lap tell everybody the only knock is that facetime camera which is but in my case. It's not a huge deal. But anyway m one macbook pro two thumbs up. I love using it. It almost has west. Because i know your ipad first user in almost has that feeling of using an ipad as your main computing device because that battery life is just so good. You're not worried about plugging it in halfway through the day am just the speed of everything is just awesome. Yeah i mean the battery. Life is definitely the big game changer. Here especially for mac users. I remember using my sixteen inch. Macbook pro fifteen inch macbook pro. We're talking about twenty fifteen here and that thing dying very quickly. We're talking about three or four hours of constant use editing photos or something and your batteries exhausted. It's over doubling sometimes tripling. That is just insane to me. I mean that's coming from someone who uses an ipad. I don't tell my boss. But sometimes i don't wanna sit at my desk so i will put the news on the living room and worked for my ipad on my couch and the ipad pro twelve point nine inch battery. You know working screen on adding photos publishing articles of the stuff. I do normally that thing. Chugs through an eight hour workday like no other like i get the today insure. I'm about maybe ten. Maybe five percent battery but it holds up and that's still in that twelve point nine inch ipad form factor. No fans and all of that so i wonder What we're going to see in this next ipad lineup. Apples obviously learned something done something different with their battery stuff or obviously these machines just have more space for more battery so they have more live because of the size. But i expect some of this battery life beneficiary beneficial stuff will roll down to the ipads as well very soon and many led. That's an ipad thing. Come into chico's mentioned it before that's right. I think that combined with some battery life improvements is going to be a huge step for the next generation of ipad. Yeah absolutely well. Let's talk about cameras man. It has been a while since you've been on the show but you have your iphone. Twelve pro max now in hand. You're showing off the low light photos that you're taking and the photos of your cat where you see every hair but before you jump into your experience with it imke. hd you know. He does this every year. He does the blind smartphone camera test and he basically goes on twitter. He posts to photos one from a two one from one phone camera. One from another one and anonymous. As far as you don't know what phones they are. He just says vote. You know a or b basically puts all those anonymous submissions people choosing their favorite photo from those to put them in a bracket and then basically tells people what they voted for as the best photos from a phone camera that year. Now this whole process is super interesting. First of all this is a genius. Idea mk phd. He kills it but every year the iphone and the pixel they didn't they don't win like they out of the remember the last time iphone or pixel ever won this blind smartphone cameras. Hd does and typically the iphone and a lotta times the pixel be knocked out in the first or second round of this bracket. And i'll put a link to mk phd's video in show notes and also put the picture of the bracket everything except the main winners. You can kind of see the iphone twelve pro. Max is on this. And according to his blind test the iphone twelve pro. Max loses to the oneplus eight t phone. Now i love to hear your thoughts on the line test. I vote for them. When i see 'em kpmg tweet on it. I'll say you know which is my favorite. And i kind of know which photos probably are coming from the iphone like they're probably a little more saturated you know you could just tell a lot of these other cameras where people are looking for like the good photography side of the camera like they don't want extra saturation. They want a neutral photo that they can edit later. You know some of these other phones. Give those kinds of photos just straight at the camera. So i kinda tell what it is and you see people voting for the other ones. Because they're just voting on like what's the best raw photo almost. I think what people do so these brackets and incubators these tests. It doesn't make me feel bad about the iphone camera can because it takes incredible photos and a lot of times. These photos that he's using are not low light photos. They're not like difficult photos for the phone to capture. They're typically like pretty bright well photos some of them are inside But you know they're not like hard quote unquote photos for a phone camera to do and typically the winter is a phone. I've never heard of like it's a it's a mate. Something or zen phone is in the final bracket on his deal now but it is always interesting to see what people vote for though and and how it plays out. But how do you feel about these tests that you i'm capeeze. D does another. They're they're terrible because he doesn't include the nintendo ds. I camera on there from two thousand nine. This it's a really interesting camera test. I i mean obviously Any even he says it like it's not scientific in any way if anything. It's a psychological test. It just proves what people care about and especially in this instagram era of photography p like you said people aren't looking for the quality of the photo they're looking for what gets the most likes and people And are you know dumb. Little brains y you know. It's it's pretty easy to figure all we like. We like color. Saturation brightness like we like really brightly lit well Photos framing isn't really a question. Unless it's like just totally ruins the picture but yeah the the example photos he gave You know you put fifteen of side by side and it it turns into nothing. It's just a pile of color and mash. It doesn't matter anymore and at that point. Are you even asking. You know which photos better. It's tender swiped test of photography going to put it. Yeah it's it's interesting your brain's going to judge it and half a second okay. I like this one better mostly probably because of color but because again our brains are pretty simple when it comes to this stuff but i hate it. I mean i like that. He does it every year. The choices of phones are always interesting and yeah the quote unquote best mobile phones. Photography things get knocked out in the first round every time just because yeah melissa time especially for iphone. The photos are taking are usually pretty neutral. I would recommend for most people especially iphone. If you're taking a photo of anything if you got the second go hit that auto correction button and the editor and photos you know. Ninety percent of the time you'll you'll probably get a photo out of it that you're just like wow this really pops but that's because guess what it's raising the brightness raising the saturation right and Changing that contrast a little bit and making your little human brain just love it a little bit more. But you're you're really getting down that lizard brain but just say hey you know i mean we're we're just a bunch of robots here all right we're program to like what we like. We like colors and lights if zanny graphic designer knows exactly what you mean because they will submit either color branding or some graphic and you know the clients basically gonna ask you to like make it pop which in their mind means like increase the saturation and brightness. Like that's all it means. Yeah yeah you go. You go to to be a professional artist in college for six years to learn how to raise the saturation slider and photoshop. No offense to the arse out there but they they know what they're doing is the client asks for crazy stuff and then you're kinda stuck doing whatever they want but anyway yes go on. I wanted to ask you So that's the psychological side of photography. What do you think about these other. Companies like dx. Mark who claim anyway to do these super scientific testing to give it like a roundabout score of which is the best phone. Or which is the best camera out there. I mean bottom line. Is i don't care i mean they does sounds cavalier. Like so right. Now i'll put links and shown us to this tube like dick so mark. Yeah they rate every camera right now. They gave the pixel five a one twenty. I don't know out of what win relation to what it's not even out of one hundred. Yeah there's there's no top score. Because i remember back in the day I mean we're talking five six years ago when phones were scoring ninety eight. And everyone's like oh look it's almost perfect is like and then like the samsung comes out and it's a one hundred and one and it was like wait a minute. What's happening here right. So they gave the pixel five one twenty and they gave the iphone twelve pro. Max a one thirty cool. I guess it means it's it's better but for me. That's why i look for austin man. The photographer i want to know what he thinks about phone. Yeah and what pictures can he take. He's gonna take it too crazy. Locales he's going to do low light he's going to do portraits. Like that's what. I i want to see what it can do and like seeing you post photos inside of your cat. You know low light you know. I wanna see kennedy do that because so ninety nine point nine percent of the time like people are not taking side by side photos with an iphone twelve pro max a pixel five and a weiwei mate. Whatever like it just doesn't happen so as interesting. I'm glad people do these kinds of tests. I wanna know anecdotally is gonna take really good photos. How close it is to a dsl. Our style thing. How good is the portrait mode of. I'm going to try and use that. How good is it in low light just general questions so the number whatever but i wanna find the photographer real world tests. That's really what i'm after. I like the number just as something to grab hold of and just something point to but yeah at the end of the day especially coming from these companies who are also consultants who you know say. Hey gimme gimme a bunch of money into. We'll show you how to get this test even better and Most android manufacturers pay the. Oh mark to score better on tests intent but at the end of the day. Yeah it's just about your day to day use of your phone and what photos. You're actually going to get out of it because i've had some time to think about this and listen to other people talk about it and you'll if you listen to a lot of apple podcast you'll probably hear me repeat some opinions from other people because i agree with them but at the end of the day it really is the use case like i. I heard a few anecdotes. That align with what i've done with my camera of the shutter speed for instance like i have the iphone twelve pro max and at first reviewers were having trouble trying to distinguish the difference between the pro max and the regular pro- and you know why even bother getting the pro max but it's definitely come to my attention in testing on cats and kids and no. I can't post the picture of my nieces nephews on twitter on. I'm not crazy but trying to take pictures of toddlers running around the yard. It's impossible task. Even in broad daylight and something about this camera jumps out at me. That wasn't there. And the iphone eleven. Pro and it's the swiftness of auto focus and shutter speed all at once. I mean i m freezing these kids in mid air mid jump running around screaming and it's just focusing on their face and there is instantly no no tapped focus. Nothing like that and just was not seeing that on previous generations of iphone. Usually a blurry kid and a live photo that i might be able to like move the frame on life photo to find the perfect shot but this things just doing every time you know other people have mentioned now night mode where you need a three second exposure on the iphone eleven or the iphone twelve pro. You need a two second or one. Second exposure on the iphone twelve pro max and then once you start getting into those three second exposures on the twelve pro max getting into crazy territory photos as far as like just contrast and exposure and near dark scenes. And it's seeing the picture that you're posting and seeing people do those night mode comparisons with like the twelve pro. Twelve pro max i. It's definitely clear in low light. That pro max has significant advantage. This episode is sponsored by amazon alexa. Now i don't know if you knew but we have a whole show on apple insider just about smart home devices. I love doing all the different smarter. Things like light switches and bulbs in it super easy to control all the smart devices with an alexa is. I haven't alexa. my kids love it. 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The time to get your home setup but smart lighting changes a core around your house and get ten dollars off a singlet bulb to pack at amazon dot com slash apple insider that's amazon dot com slash apple insider. Thanks to singlet an amazon for sponsoring this episode. Now you've also been playing around with pro raw running some of the betas so tell me what what does that experience been like. Dc usefulness use cases with that pro roster. Well funny enough. These last few reviews. I've been doing. I've been using the iphone camera exclusively for all the photos. So if you look at the o. J. o. backpack review and the key chron k. One review. it should go up this weekend You're listening the last three or four. I've done all iphone photos captured and pro raw and they turn out great like it. It's hard to explain. Because if you the iphone just do the work half the time you'll probably get a better photo than what you're going to capture and pro ralph just because there's those billions of operations right happening and it's just making all the decisions for you right. What pro roz getting. You is that full access to every bit of data. The iphone was able to capture in that second. And unless you have the software to really take advantage of that you're not gonna get too far especially compared to what the iphones already processing in that jay peg so i've noticed that i can see sometimes capture really great images low noise high detail in this file but i can only edited in the iphone photos app right now because no other photos. Apps can take advantage of parole until it's officially released some stuff like affinity Can see that. There's a d and g file embedded in that pro role. And it'll pull that out and you'll instantly see already like apple's doing even to the pro raw formatting 'cause that raw photo that you get and see in the photos app is still altered from the original and when affinity pulls out that the n. g. file. It is what you'd expect from. Like a full sized angie raw file which is basically bright whites low color and you need to go in there and tune the heck out of it to get the photo you want which is fine. I mean If if you ever told around with these it's not that hard to pull out what you need but instead of doing all that you might as well. Just get that jay peg that the iphone is gonna take most of the time now. You have a video on your twitter with the. I know it was that what the pro max yeah that was a pitch blackout dark night I think my back porch light was even off. Yeah that was what the pro. Max pointed up at the sky and some trees. That's that's pretty impressive. The snowflakes are these tiny little white specks and you can see them clearly and like. It's clearly night. You could see the tree like that's pretty. That's pretty hot. And that's what twitter compression to. I don't know how if anyone's really mentioned this. But you know that in the previous iphones. I think the elections were the ones introduce this. They could your phone to four thirty frames. It would still record in sixty frames. But other every other frame it would change the exposure of that frame and then remix in live to get a higher dynamic range as you filmed right yes. Were you aware that he is so. So the pro max and i think the pro and maybe the entire twelve line. I have an. I can't test it but I know for sure that twelve pro max. There's a setting now that lets you turn that on for even sixty frames per second and i don't know exactly what it soon. I don't think it's filming at like one. Twenty and alternating the frames. But it's doing some crazy trick. Where even if you're filming and sixty frames it's able to pull out that extra data and get you a higher dynamic range which i have it locked into four k sixty as my default camera setting and have that turned on. So it's it's definitely interesting to see how it pulls out and just in general. It's incredible what these gamers are doing. So i will put several of west's tweets in the show notes and you can see pictures of that His cat and also that snowfall. Which is i think it's really impressive. Nelson's lizards those are your lizards. That is my brother in law's Lizards i've managed to Get those out of the little their little home that they hide on I did want to mention to video. I haven't had a lot of time to play with video. Just because i'm more apt to take photos and video time. It's pretty stunning again. The tracking for Autofocus is insane. I did a little video of my cat. An twitter destroyed. This one's i wouldn't even bother finding it but she's on the ground she jumps up to the couch. She's on the ground and she just she's doing this little playful thing but the tracking on the phone. It's like it wasn't even needing to find her. To focus was just basically following her with the focus as the video. Filming without any need to touch controller. Do anything crazy like that. Almost like you were filming with film pro and had manual control over the where the camera was focusing every instance. It was pretty wild to see. Just how quickly. It was able to shift through that and one more thing on just the camera the video i have the crazy hue lights. Everywhere and my nieces. My niece was staying over with a friend and they were doing. Their silly tiktok dances with the. She lights shifting on the tv. And all that nonsense and dark room and i was able to film them doing this. And the dolby vision hdr. Ill looked like something out of like a movie in it. And it's silly. It's a silly time but like being able to pull that out of just a casual interaction with your camera. Unprecedented like we. We would never have been able to get like that. Good of footage from a video camera even in the iphone eleven. So it's it's just kind of wild seeing so early on the What this phone is capable of apple can continue to improve on this software update. So it's only gonna get better. Yeah absolutely well why we piece of news. That came out this past week. Not a ton of talk about but it was rumored that salesforce the huge you know corporate commercial software cloud service all that was going to buy slack and it came out that it did. I think the most interesting thing is that it had bought slack for twenty seven point seven billion dollars. And you know if you've ever followed up previous acquisitions. I think facebook bought instagram. For like a billion maybe one billion or maybe it was even less. It was in that range i always jumped to the apple beats acquisition because it is still to date. The biggest single purchase apples ever made and it was only three billion dollars right and facebook bodies around for one billion dollars so the fact that slack a basically single purpose i mean i know there's a lot of plug ins and extensions but you know a work collaborative chat app which was not the only one of its time. was purchased by salesforce for twenty seven billion dollars. And you know. I don't know your thoughts on it but i have some experience with salesforce products in the past and like is super corporately. I mean this is for the big businesses its customer management. It's marketing all that kind of stuff in one big app going to it's gonna ruin slack but i don't see them greatly improving slack. You know one of the things that slack it's knocked for is like the mac app which is not a native app. It's running the electron type stuff in. It's kind of weird and but slack work. We use it at apple insider. I use a i in several other channels. It's a great product. I just hope salesforce doesn't like mess it up or do anything ads stories or something to slack. Not but it's super interesting. Salesforce bought for twenty seven billion dollars. Cnbc everyday to because that's one of the channels where Apple comes up a lot. So that's usually on the background. Somewhere and salesforce has an awful commercial on that channel. Just watch it. You'll understand everything you need to know about this company from that commercial but yes slack is an interesting by because again. This is just We've discussed it on the spot before it's a feature not not service really. It's just a chat application. There's a lot going on in it but nothing that hasn't been replicated. If not better in some places i mean i think a microsoft Somebody was just kind of laughing about it on on on an interview. Just they're killing it right now. Like microsoft teams has a lot of good stuff going on with it an i. I wouldn't say it's the better application. I prefer slack but you know teams definitely has some really good features and services on the other side slacks definitely feels a little bit better built if not a little bit more. Corporate feels microsoft teams. Definitely comes off a little bit. More like Dischord like experience or trying to have a little bit of fun with it like. It's the google chat app of business. Yeah yeah. I've used microsoft teams. I don't prefer it. I mean they're they're doing. Okay job i will say andrew wilkinson. He is the co founder of tiny which is a like investment company. Basically he owns meta lab. Which makes things like the project management software flow. Anyway andrew wilkinson actually worked with slack. Founder stewart butterfield and talked about how in two thousand thirteen Like stewart had failed his first gaming startup and talks all about that. Andrew wilkinson basically chose not to invest in slack. And just take their money to give them like an initial app and website and this is an interesting story that you know. Obviously in hindsight definitely should have invested clearly because of the value now has but just a story from like an investing standpoint and something that was not an original idea. Slack launched there were other things like hip chat and other ways that you could just chat with co workers and in businesses but it is interesting story about him as an investor working with slack initially so put a lincoln show to that tweet thread that andrew johnson had its apple links and show notes to those tweet threads. Well you've done some funny things with homepods mini can use it with a battery pack because it should basically a usb cable coming out of the homepod mini and so here this hilarious picture again. I'll put the the lincoln show notes but but a couple of homepods minis to a battery. Pack how does that work so this battery pack is like the king of battery packs. It's total possible output. Two hundred and ten watts. You don't have to buy this thing to do this. I was just playing around. But if you can output at least twenty watts from port the homepod mini l run. So if you can get pretty much most modern battery packs. Some of them are eighteen watts to watch out. So make sure at least out putting twenty watts and if you can get to ports on a battery packs output twenty watts you can basically create a portable stereo homepods many system that you can carry around as long as you have a wifi signal connected. Connecting the homepods to a network. You're good. I was able to experiment with us a little bit. was at my sister's house for a little dinner thing We were doing with the kids and ended up using one homepod mini inside one outside changing networks is actually interesting. Now because used to you'd have to just reset the homepod homepods from scratch and reprogram. It was a new network from a phone or something but now you can actually go into the home app. If you didn't know and it'll say switch to know network and it will list the name of the network that it thinks it needs to connect to the iphones. Connect to tune. It's pretty cool. Seamless process it's head and a little bit and those homepods settings inside the home app but it works out pretty well. That's pretty nice because yeah trying to use a home pod not on your home wifi network was previously a pain in the neck like it was not not easy to do so the nice to hear that process is a little easier. At least you're combining to baseball sized speakers to whatever battery pack and that's your basically your portable stereo and i wouldn't recommend it. I mean i guess it might be neat to do in certain situations maybe if you're cooking out outside and you don't you don't have a permanent speaker inflation outside in which i don't you know i it. It definitely has its uses is just very specifically strange. I've thought about. Maybe like in the future if i had an homepod mini like maybe Connected somewhere Like my living room. I maybe have that continuously connected to a battery pack and then have that better connected to a wall outlet and then just unplug the battery. Pack and pick it up and go if i wanted it to. You know that that might be a use case but this is again very slim use case so it is interesting that it's possible. Yes super interesting. So i'll put a link to that picture of course in show nuts it's hilarious. This episode is brought to you by express. Vpn earlier this year more than one hundred twitter users got their accounts hacked into passwords email address. Phone numbers in more all taken from high profile. 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I use the express. Vpn app on my phone ipad. My mac it's even available on smart. Tv's if you want to try that you can also get it on wireless routers to protect all the internet traffic coming in and out of your home. It's super flexible. Super easy to use so protect yourself with express. Vpn the vpn rated number one by seen it wired and many others and if you visit express vpn dot com slash apple insider right now. You can arm yourself with an extra three months of express. Vpn for free. That's e. x. p. r. e. s. vpn dot com slash apple insider visit express vpn dot com slash apple insider to learn more thanks to express. Vpn for sponsoring this episode out real quick. Just want to touch on apple. Did this thing like naming the app of the year. Most downloaded apps things like that. Obviously zoom took kind of like the most downloaded one which calling it the number one app of the year like it's not a great app on ipad like let's just be real but because of the pandemic and covid nineteen obviously most downloaded but a couple interesting ones disney plus obviously tiktok of course but Among us was the number one free game. And i'll be honest. I was like you know something's really big and culture. I kind of like avoided for a while. Because i don't want to jump on the bandwagon but finally downloaded among us and played like with my family and kids. Actually kinda fun. Like i'll give us a pass on like pretty fun to free game. You can play with a bunch of people. They don't have to be local. You can do it online. Like pretty cool. Do you play among us. No but i can appreciate how clever it as it reminds me a lot of those. Even the stylings it reminds me of the flash games of yesteryear. I used to get online and play these poorly designed poorly drawn games and the mechanics were so simple and so fun that you just play them for hours and the of this game like i love it like it's just it's it's cutesy. It's obvious why this game took off fooled around with a little bit. I just haven't played much of it. But i can understand why at one or a by it's been such a popular game. Yeah for sure arrival. I wanted to run up the show with some gift idea. Lightning round where in december. The holidays are here. And so if you haven't done your christmas shopping yet. Wanted to throw out some ideas for those who want to some apple products by some apple so for your friends or like accessories kind of surrounded it and a couple of picks for me obviously the number one probably apple product that it would be a great gift. Idea is the homepod mini. And they don't have a smart speaker already. Dhanbad is awesome because it is not only a home kit base. You know if you want to get into some of the smart device stuff but for nine dollars is a great sounding speaker. You can do the airplay. You might have trouble finding it as far as like shipping times and stuff reminding to see if you can pick it up at an apple store locally to make sure you get it but homepod mini is a great choice and as far as other apple products. You know apple watch. Sea actually getting it for one of my kids but the the sec is a great model. Watch brand new. You can do that. Family setup which i'll be doing once he opens it and i'll let everyone know how that experience is doing. The family set up with apple watch. Se Might be a good option. Also if you have an older relative or you know your parents and they don't have an apple watch as far as the health features and fall detection apple watch my be a great gift idea but aside from apple products themselves i wanting to mention a couple things that use or gotten recently that i really like if you want some home kit apple homekit related products and give guy for that on the homekit insider episode. That's coming out monday. We're actually do a huge rundown of our favourite homekit products for smart home devices and homekit stuff listen home. Katie insider on monday. We have a bunch of gift ideas there and links for all that in the show notes but as far as stuff that i've gone recently because no iphone twelve or save charger or save duo. Charter comes with an actual charging brick. You can have to buy one and you can go with apple's like 20-watt usb thing but that's not cheap either. I'm going to recommend anchor. Which actually has a gang. Charger is basically the size of the five watt iphone charger very small and compact. But you get twenty watts out of it. It's got the power delivery three point zero. Usb on it. it's a great little charger. You can get it on amazon right now for seventeen bucks. So it's a great option. As i'll put a lincoln show notes to that one But did you have a charger or batter recommendation to you. Were looking at for a few more bucks anchor again. I got a couple of these from homepod minis because the apple. Twenty watt chargers are gigantic. One of my homepod mini is. I wanted to put on my dresser and the dresser now has to sit three feet away from the wall in order to fit the cable behind it basically just stick so far from the wall but anchor makes us flat gan charger. That's sits almost flush with the wall and the adapter comes out of the bottom. Perfect for your homepods. I think includes the spec that you need for full mag safe. Don't quote me on that. But it's a thirty watt charger so should twenty two bucks. I think will include that in the show notes too. But that's that's perfect. And another thing. I was looking at for money's nephew. Eleven twelve years old. They don't have all this fancy stuff so this isn't for the people who have mac safe or a home pied. they're trying to power. But this is perfect for someone with an iphone and trying to be portable. I reviewed the infinity core pandora portable power adapter the p. Three they love alliteration. I guess but this thing is perfect for kids. That age has a wireless charger on top but also has three ports plugging things into eight thousand amp hours plugs. Right under the wall or takes on the go i. It's it's the perfect combination thing. It's only fifty bucks. If you want a simple stuff stocking stuffer for a kid that age or something. Yeah one more charger. I'm gonna put that nomad bay station pro that i think you use and some of the people apple insider us so if you're looking at that it's a backward. They're saying if you order now it'll ship december seventeenth. But it's pretty popular wireless charger anti lincoln. Show notes to that so you can check it out. Also a couple random things here. I'm big on bags. Like backpacks and stuff and messenger bags to and you never wanna talk about the peak designed backpacks which are great and actually have one. It's a great especially if you're a photographer. But i wanna plug a different kind of bag. They are not sponsoring the show. But it's just a bag that i searched far and wide for and really like it's from e bags just the letter e bags dot com and they have a pro slim laptop backpack and there's actually on sale right now. It's usually like one forty. You can get it for eighty four dollars. Reverend their website and i love his backpack. Because it's really made for the tech stuff. Lots of zipper pouches and pockets. Where you can put cables and dangles and little hubs and stuff and they also have a pocket just for a tablet. That's a standalone padded pocket and a secondary where you could fit up like a sixteen inch macbook pro. That's what i had put my macbook pro in and lots of other pockets and it got all the cool like carry on loop thing if you're traveling and you can put on your carry on so this is from e bags. Pick design is great little expensive. And if you're not a photographer might not be best for you. But this e bags pro slam laptop is not super cool looking But it's nice and it's super functional. And i really like functional stuff up lincoln sean us to that ebay laptop backpack and also wanted to throw in one more thing. You know if you have kids or if you just have a lot of devices that you're charging maybe multiple ipad if you've got family stuff i've kind of been looking far and wide for charging hubs like docker type things where you can charge devices and keep an organized and so i found this thing on amazon. It's a bamboo. Charging station is like multiple slots for devices and actually has a little attachment even for like an apple. Watch an airpods. As i'll put a link to this. It's twenty six bucks. It comes with like six inch cables. It comes with lightning micro usb and usb c cables which is really useful so it's only twenty bucks. It's a cool. Bamboo charging station. Actually got this for my kids devices again. Airpods section has got a little apple watch attachment. It does not come with a charging hub so charging hub. You can use that but if you don't you will need to get one and you know these vary in prices. But i'm gonna recommend one. I kind of got the most ports possible just so i can kind of future proof. I've any future devices. But i got another anchor. This is a sixty watt. Ten port usb wall charger it's a brick basically got ten usb ports. They're all usb a. But if you get that. Bamboo charging station. They come with usb eighty years bbc cables. And so if you're really justin charging and you don't care about fast charging like you're just trying to get a bunch of devices charged overnight. You can get this anchor. Sixty watt ten port wall charger. Put it in this. Bamboo charging thing and you have a nice organiz charging station for many devices. Especially if you have kids with devices or you just have multiple ones. You want to charge in a nice doc. Type thing out encourage you to get that. I'll put the links and shown us to that and if you don't wanna get stuff separately like you don't want to buy the anchor and the bamboo charger. You just want all in one solution. I'll put a link. This is another one. I had gotten in the past. Is the hercules. Tough t u f f charging station. It's got six years reports it. It's power all built in so you don't have to buy secondary power thing and it comes to those little six inch cables as well lightning micro usb and usb c and so that's another cool option. That's only forty bucks all in one deal. You can slot your devices in a little separators. It fits an ipad even with a k. So just as you're getting multiple devices probably this holiday season. Look at some of these charging stations that might be useful for you and so some of my favorite gifts to recommend around. Well everyone thanks for tuning in again. Last week's episode the interview with kanus from wuji jews developer of fair ipad. And if you haven't yet we appreciate a five star rating in review and apple. Podcast you can get there. You can also tweet at west and myself. Our twitter handles are in the show notes. And don't forget to follow us tweet at us. If you have questions recommendations thoughts on the show we love to hear you there. You can also email me. That's in the show notes as well. Thanks for tuning in and we will catch you next week.