35 Burst results for "neil patel"
Interview With Eric Siu
"Fellow. Risk-takers this your worst. Podcast hosts andrew stotz. And i'm here with featured guest. Eric su to rock. I'm ready to rock. Thanks for having me andrew. I'm glad to have you on the show. And in fact i went to cal state long beach so i used to be in the la area for a long time so it's good to reconnect with lovely l. a. What i used to call the center of the universe at that time. So let me introduce you to the audience for those people. That don't know eric. He is the ceo of content intelligence software. click flow. Which helps you grow your traffic while looking like a genius and who doesn't want that also owns an ad agency single grain and work with companies such as amazon airbnb salesforce and uber to acquire more customers. He hosts to podcasts. Marketing school with neil patel and leveling up which combined have over forty eight million downloads to date. He's also frequently around the world of marketing and software as a service and he's recently publishing a book called leveling up. And i happen to tell you. Eric doesn't know this. But i've managed to get an inside person to give me the first copy of the book. Let me find it and there. It is whoa. They sent it to you know. Just kidding i made myself. I made included on a little book that i had. But that's what it's going to look like folks and it's called up and right now you can get chapter number one which i've been through and i'm really excited. So maybe you can just tell the audience a little bit about yourself and what they're gonna get from this book and what they could do now to get some of that in wednesday coming out all. Here's the fiscal copy. Here's what is gonna look like boom. This is what it looks like. It's coming out february. Twenty four th. But my name's eric su. So you know to your point couple of businesses. I kind of my go-to level at the world through marketing. So the business you mentioned but we also have any events business. We have an education business and we also invest other mar related sass and to podcasts. You mentioned i just love learning. I love teaching to articulate my thoughts. And i'm here on this podcast to talk about my worst investment. I think there's a there's a theme here. I'll try to tie everything together without me too. Wordy that's great. You know it's interesting. Because when i read through the first chapter and also i'm a listener of your podcast. Both of them. What i get from us that we come from a slightly different generation. Let's say i graduated from university and cal state long beach in nineteen eighty nine. And i didn't really. I wasn't in the gaming realm at the time and i wasn't when it started really hit. I wasn't that interested in it. So what i notice about about you. And i suspect that this is what people were going to get out of the book instead. You focus on some really short actionable things and it's feel like whether it's your podcasts. Or when i read your book. It is a lot about getting to that next level in little steps. And that's the way i was brought up. I was born with heavy big content redes- whole book and then tell me what you learn. Is that correct to think of it that way. Or how do you think how does your mind. Yeah it's so. I have this turtle in front of me and i got from puerto rico and i visited puerto rico for obvious reasons but it reminds me to slow down and to understand that you leveling up one percent everyday just trying to get a little better every single day. That's what it's all about because if you think of decades that be results in decades you'll be amazed by what you accomplished and you have short term hustle and long-term outlook. It's the same thing as investing at the end of the day. So i think it's You know. I'm glad that you noticed that we'll actually never thought of it that way but yeah that's exactly what it is. Yeah in fact before we get into the question. I just quote one thing out of the book and that is you say just because you have struggled in pass does not mean you're entitled anything to play at the next level you'll have a new set of struggles and that's something that really hit me because first of all at the age of fifty five. Life's supposed to be good and easy and all that no no. There's still struggles that you gotta face. That's the first thing. But the second thing that i took away from that this again this kind of incremental way that you look at things focus on the struggles in that one little level and there's always going to be those new struggles so that's a big thing that i've taken away from it. I'm looking forward to getting to the whole book someday. I'll have it by the way. Like i noticed a little warm buffet character in the back. I think that's what it is and so if you think about it. Eighty four point. So i think he's worth eighty five billion eighty. Four of that didn't come until after his sixty fifth birthday. So you talk about patients there. You go right there. Poster child for not
5 Ways to Come Up with Great Content For Your Next Blog, Video or Podcast
"I'm going to share with you. Five of my favorite ways to come up with new content ideas for your blog posts. Your youtube videos your facebook lives or even podcast episodes just like this one. If you're anything like me sometimes you just need a little extra inspiration when coming up with content ideas especially if you've been creating content for a long time just like i have so while there are dozens and dozens and dozens of different ways to come up with content ideas. These are my five favorites. I'm just going to list them off. Really quick is going to be a short episode. I hope he has enjoyed this. This is something that will definitely tease your brain gets you thinking indefinitely you'll be able to put together an entire list. Probably an entire month's worth of content by spending probably thirty to sixty minutes you'll utilizing one or more of these different tools all right so number one on. The list is one of my favorite tools. It's called uber's suggest. Now uber suggest is really more of an seo optimization tool it's neil patel's tool he's been guest on the podcast if you guys want to check that out obviously go through and search some of the archives. He was an amazing guest. He has been running uber suggests for several years. Now there's a free and a paid version and they have a content generating idea tool so they have a tool. That's much like buzz. Sumo but is a lot cheaper and again they have a free and a paid version. So uber suggest is definitely one of the first places i go when i'm trying to generate new content ideas all right so number two on the list is corre and for those. That are familiar. I'd be shocked but quarter is a community where you can ask questions in. Get them answered by the community. So it's an amazing tool very very popular a lot of times. I'll go in there. And i'll search for different. Keywords are searched for different topics. And then what will happen is. I'll be able to turn those questions. And even some of the answer content into content ideas for my future content right. So it's very meta using. Cora has been a great tool. It's very easy to use. It's free so definitely check out on the next time you're looking for some different content ideas all right number three on. The list is definitely one of my favorites. And that is super simple. And that is ask your community. Ask your customers. Ask the people that are on your email list. Ask your social media followers. Ask your youtube followers. Ask your podcast listeners. Ask your audience. Ask your audience about what things what challenges. They're having what struggles they're having what questions they have. What topics that they want you to cover that. They want you to share with them that they want you to help. So if you ask your community that is definitely one of my favorite ways to come up with. New content. ideas aren't number four on the list is check out your blog comments and or your youtube comments many times of your publishing a blog or you're publishing videos on youtube and you have the comments enabled on your blog or youtube channel. Of course you will get comments from your subscribers from your followers from your viewers and those comments in many cases will be questions and or meaningful feedback as it relates to a specific piece of content. So those comments on your blog and youtube can be powerful ways to come up with new content ideas. As a matter of fact. I get tons of content from my youtube comments and for my blog comments again. This is in some ways kind of related back to the last one where it's asking your community but you're not specifically asking them they're just volunteering ideas and feedback that could be valuable for you to create new content in the future and last but not least google search suggestions when you go to google. I'm sure you're all familiar. You type in keyword. Say for example. Maybe it's email marketing and all of a sudden. You'll see a bunch of suggestions that google will provide you. It might be email marketing services. It might be email marketing. Best practices email marketing templates email marketing strategy and those are frequently you know searches that are very frequent from user so these are topics that people are searching about. So that's a great way to come up with content ideas as well you know and then in addition to that there are also search suggestions that you can check out related searches at the bottom of the page so whenever you do get some search results at the bottom of the page. They'll always come up with some sort of searches related to whatever topic that you were looking for for example email marketing so they may come up with things like you know how to do email marketing or email marketing free or email marketing definition or email marketing benefits right. So this is just an example. But if you use google they will give you suggestions. Those suggestions are based upon data that they have gathered based upon how other users are using google to search so those topics can be very powerful and a great way to generate new content ideas. All right so once again. Those are my top five. Let me just run through them. Really quick suggest corre ask your community blogger youtube comments and then of course google search suggestion. So if you're anything like me. There are times when you need to get inspired about creating new content and these are the types of tools that i use to generate new ideas. Not only for this podcast but for my different social media channels blog posts and all the content that i put out
"neil patel" Discussed on Real Life Superpowers
"Superpowers new. Welcome to realize superpowers off. Thank you ask for having. It is such an honor. Start with my usual question. Which is what are you up to these days. Just building my ad agency neil patel digital and on my software projects hooper suggests which i personally use and i know many other marketers. Do thank you. let's take a step back because you know these days you're like the hot shots your success story you've been endorsed by obama probably every year one publication in the world. You're on the top of your game. And how did it all start. Like i know that you started your own business when you were sixteen and had a need for marketing and then you realize you're not getting any answer to that needs like you're basically trying to find a solution for yourself because other solutions just weren't cutting it and that's that's one angle up the story but i'm also curious like you're sixteen. Other people were like playing basketball ball or whatever at school and you were starting your own business. So how's about that. I grew up in middle class. America and i just wanted a better life and i couldn't qualify printing high paying jobs so i decided to be entrepreneurs because i don't know any other way to make more than five six dollars an hour other than being entrepreneur. 'cause all the jobs out apply for pay sixteen-year-olds and then over the years you know. I learned entrepreneurs really tough. It's not that easy to succeed Years and years of being persistent and keeping at it eventually figured it out. And i've done okay. You said you're in their housing. You are too big minor league why. We at a half to lower middle-class. I just wanted a better life. Why i just wanted you know why some people around me because the area grew up. We grew up in the in the middle class area of a rich county or city. And you'd see people advancing things like a bmw or mercedes as a kid. I wanted some of those things. I eventually learned. They're useless and you don't need them. But at the beginning when i was young i wanted this. I don't know why did you want a bigger home. Bigger backyard which is very expensive in los angeles said the little bit too expensive. A bigger backyard cost you around ten million dollars so things add up but during covid. That would be nice. I don't have that. I'm just saying because a covert i realized having a backyard would be nice. Well that makes sense and back to the age of sixteen. So you're starting a business. You're goal is money and you're realizing that you're not getting the solutions from a third party services and you're.
"neil patel" Discussed on The Wolf's Den
"The people who don't open up your emails and stop sending him g mail outlook. They'll put your emails in the inbox instead of the promotions tap. Because what ends up happening is if you send emails and a larger and larger portion. Don't open the emails. They assume that most people don't care for content and the people that would have liked it to start sending their emails the promotions tap. So when you scrub your list it actually says oh you all actives so whoever you send your emails to in the future it'll ensure they stated promotion and another email. Hack that we love doing and we do this before q four and early. Chief or wilson e. emails just asking a simple question or two. Yes or no questions because then you get kind of response in replies adding people to the address book and tells them hey we love content from this person is engaging than all your email. Start going into the inbox. And you'll start getting way better. Deliverability way better cokes. Bom everyone that was some goal there from neil patel buddy. Thank you so much for coming on. I always look at you as being really the true maeve in the world of marketing. And i have nothing but great respect for you. Everyone checkout neil. Patel wasn't the best way to follow you and yet more stuff from you neil patel dot com neil patel dot com. You the podcast as well. I do marketings call mark. Where have i heard that before. Marketing school of right. Yeah do you. Steal from me from sales scored. I think i did. I wanna thank you for that. Because i know what you're doing in marketing school in and i literally ripped you offer bay. I think i told you your partner. They said i think he's the one that said you should this off. Someone gave me the idea when people so thank you for that. It's been going. I just launched. It has been amazing. I mean he's got a huge response is ready. Everyone check out marketing school. Podcast check out sales school and by the way if you have both your eight. A role houston entrepreneur school. When you're set buddy. Thanks for everything. take care bye. This next section here is about business and making lots of money. Here's the deal. I'm having a small group of people over to my home in los angeles and the question. All of their asking is what's next in life are people had massive accessible ready and we'll to see what's that one thing that one distinction i'll take them to the next level of money and success so beginning close to that seven figures a year maybe trying to get the eighth easier. The point is that this is an opportunity for you. Right now to come to my house in beverly hills los angeles and join with nine other people all the ultra high achievers to attend my mastermind event which is led by me. Now it's going to happen is special and it's going to be nothing short of life changing you in this group of top business leaders to spend the weekend with me in intense regimented brainstorming sessions. We also gonna get the have some time that an hour more with the one on one consulting with me personally. Along with the special breakout session. We're going to.
"neil patel" Discussed on The Wolf's Den
"And but i wonder is there that that edge to this whole thing where it's what can we do. How do we push the envelope to connect to be extreme enough to connect with people without pissing them off because there's also the upsides to cancel culture aspect of things. But how do you push the envelope. Took to stand out but in a way. That actually is good for my brand. How do you do that. It's tough it's a lot of experimentation are in tons of hits and misses but what's easier to do is don't try to stand out with your brand go find the people who stand out the guy. Ocean straits cameron just played. What let him go. We're gonna put more money behind it and we're gonna to give him a free car. Which is what they did. They gave him a truck because he he went down the skateboard because his car broke down. The yes sounds good. We'll give him a creature. How many more sales did they get from. People trying to replicate that video right is cheaper to just give a free card. Then was the paper all that publicity that they got and then the next thing that you can do as businesses lipford multiple. Burt variations of that. Sometimes you'll be able to find that. Sometimes you won't and the ones you do just piggyback on. Help support them. And when you can't find that go look for influencers in your space kind of like for the shadows for shadows but trade associate with your with them. Hard to be around them and the more you can be associated with them. The bigger you'll end up going without having to do the edgy stuff. And i'm not saying that. There's anything wrong with eddie stuff. The problem with eighty suffer. Anything is it's hit or miss see sent all this time and energy nick crap. Why am i getting used. Why is it that when we post about the garbage men not picking up my trash. It goes viral. But every other time. When i try i'm not getting five. Ten times views so the easiest thing to do is associated with the people that already have it and figure out how to compensate them a workout partnerships are in the next ten minutes. I want to hear the neil patel and very specific here the neil patel stra- i want i want you to lay out a strategy for everybody here on. This is going to be listening. A lot of people. Arabia follow here. A lot of entrepreneurs lot of them are online right. I wanna know what's the step-by-step from now and december thirty first what's the launched what. What's the strategy now to maximize your christmas sales. That anything what let's step just give me a skinny selfishly neil. I'm getting free consulting from year. Okay i want to know the next one over the next seventy five days. Okay what would you and everybody. What would you do to blow out. Do five million dollars in sales of christmas. What's the plan. So i'm not going to give the basic simple stuff like run promotions and stuff because what's the plan. Let's see the the qualities i would do without. Go find someone who is in similar industries in do cross promotions like syndicate. That still works not as much on social media but it works really well with loggers emails. Going live like those types of things. Were really well the next thing that i would try to do this crushes it. No one's really doing okay. So you know on your phone. When you have that instagram snapchat you do. Stories and people keep swiping on the stories. And they're going from next story to the next story right That's a behavior pattern. Have you noticed with ads. People try to get you to go to their landing. Page and district is money so what we do is we take the copy that you would have in the landing page in the message and you break it down to four five stories. The people are getting the marketing message within the story. So they don't have to go to your page. And then when the ready to complete the transaction boom then you can have them swipe and then go from there mattioli. That's really good. The next thing i would do is i would start going live on the social networks and starts selling live so a lot of you guys have seen tyler pez tightrope as has done really well recently with his acquisitions of pure one dress. Far do those companies combined from bankruptcy one of the things. That tie has done really well as he'll go live and he'll sell when you're going live because remember the social network right now. Why their live compete with live tv. Also they call it live and they're pushing really hard so they make go viral. Just tell brandon people earning your followers all about it. The next thing. I want you to do is. You're probably already creating video content for sales or anything that there's this hack that right now. The lighter crushing on youtube. Anytime you create video Not tune people are doing to you to marketing is opposite of traditional seo traditional seo is you create content you build the lanes you get the shares up your coat. Six months later he started doing decently. Well youtube is whatever does the best within the first twenty four hours if not even the first hour when a video goes live they just push it viral. And even if you don't go viral it pushes really high in the rankings on youtube. Spur lot of the key word that are associated with your video. So what i would do is if i'm creating a video that's related by products services. Even if it's boring. I would send out an email. Blast push notification blast within the first twenty hours of the video going live. You get all these people going to youtube in viewing it send signals to youtube saying. Hey we should rank this really high in youtube so then you start ranking on the sales terms or product related terms remarkably terms or whatever. They are to your business and that drives tons of sales. The next thing. I would do if i were you is. There's all these blogs out there okay. It's hard to build the audience. But what you can do as you can guess post. So we like doing is. We'll go to all the bloggers because remember blogs want conduct as a more content date create more traffic. They generate net costs money. That you have to pay people so if you go to them you're saying a Reblock hundred ns can be high quality. Blake yeah sure. So then what i do is going to all these blogs the big ones forbes entrepreneur new york times whatever it may be asked to contribute article in crete lists top ten wastes improve yourself stills top ten toasters literally you can have articles that are list face and within their include your own products. Maybe not number one but number two or number three when he started doing that. You'll start getting a lot of people going back to your website in buying another thing that you can do. And this is a really easy strategy. We'll have lists and what you'll find is over time. Your open rates go down especially during the holiday seasons. Here's a simple silly hat scrub your list if you actually make your lists smaller and take all.
"neil patel" Discussed on The Wolf's Den
"Which crete snowball affecting gets you to have more and more follows. So the best one instagram. To do this as you go live and not just live but this podcast unify our recording right out. Hey we're live. We can see each other on camera. Why not go live on instagram. Have the same thing where we're talking to each other. Because what happens is my father's will get to know you. Your policy will get to know me instagram. And all these social networks hearst that really hard because they're trying to compete with live tv and take their market share and you'll notice that your follower accounts go up and this with the right people they get to know you you've warmed them up you build that rapport. They're gonna engage in the future and they're going to convert when sell them so makes sense. What would you is there. Some sort of formula like that. You would think that okay so if you have a million followers how many views should post get save a million dollars. You post a video. What would be a good short like thirty second or forty second video. How many people should view it for it to be should like that before for it to be considered successful. What will be considered good engagement. So if you're just talking about a video and you're getting the views on the video anywhere around five percent is get sometimes you'll be at three percent or percent. Sometimes you get ten percent for example. I'm sorry i got. I posted video. I haven't million point one point three million followers right and i posted and got five hundred thousand views that right. That's that will be considered an amazing post right. Yes and it was a video of girlfriend. And i don't post much of that. I don't post that much of that stuff. It was cute video. Fifteen seconds long buses laughing stupid they would butterflies on my. That was having temperature because people didn't take my garbage out. And i'm flipping out 'cause like the garbage men didn't take my a fucking meltdown and she starts filming me. Having a meltdown and laughing was twenty seconds long. It got five hundred thousand views so that be considered a massively successful posted. A million one point three million followers right correct. Yes what about. And i post another thing that got a quick business clip one hundred and fifty thousand views. That's my average by one fifty. So that's considered good about fourteen fifteen percent of my base. That's very good and you have a very loyal audience. We're going to have that. If they get five percent they should be happy. Fire is so what's the question is what's the number. Five percent and above is considered really good. Yes habit on a picture like regulo post like without a video. The post post that you can get three percent to like your posts. You're doing pretty decent. Okay and do you excited gone and you'll find that some post like. I experienced the same thing that you do. If i post something personal because i don't really post personal right. It goes through the roof when i can get like ten twenty percent of the people liking moment. Something business related or much. This is better. I know you like what the hell is more valuable right. My baby's touching the sand for the first time light granted me as a parent. Of course i love it. But i'm like i don't understand why you the viewer wants to see this. Do you look at. That was a lesson in terms of okay. So how do. I combine those two together to get my business message out there using my personal life. Di i wonder i feel the same thing i'm like. I don't believe this. Put this amazing. I put a training on. It was like something called sale school. Which i absolutely ripped off from you. Okay and i publicly said that. When i launched my something called sale scores i'm ripping off neil patel who did marketing school right through the great idea right. So i gave you credit for that and i'm doing really great with it but it's like it was just me and my gopher dancing i smell like what the fuck come on and not just saying spend so much more money into sales school more time than it to try to make it amazing for people entities then yet the dancing or you with garbage cans. It's just going to do better in. That's reality and what i learned from that whole concept is people genuinely want to follow people on the social web to get to know them personally to them. That's more valuable than the business aspect. And that's why you see all these influencers and the influencers aren't companies like coca cola or the kardashians there. You there. The dan bulgarians. There's the christian ronaldo's or your tom cruise or whoever's the latest flavor of the month like i follow will smith a lot. People love him right. They love him more than the corporate france. Yeah so you know. It's interesting to that and is when you look at the people that are getting this massive trash like for example this thing the latest one is kills me by the way and i love it. Is the guy skateboarding down on. Tiktok with the with the oceans at a guy becomes a sensation. And like i. I just wonder ghana. I'm assuming this people sitting around in madison edwina border right now. How do we duplicate that like all day long. You're saying how do we do that. How do we do that. It's gotta be right right right. And they are in boardrooms and they literally are out of be that it's like you ever watch. I'm sure you've watched the tv series. Mad men right yes. It's great tv series. Anyone was not watched mad. Men i really think you should. It's a great education for business by the way because it shows you the evolution of where we are today based on what advertising was like back in the fifties and even forties and one of the funny scenes. Was they wanna get this toilet paper or something or they'll turkeys turkeys and the tried to stage a fight between two women in like a mock fight between two and fighting over the last turkey in a supermarket to try to get. It picked up by the newspaper in the news. The whole thing goes right but like you see all it's always been this sort of strategy of. How do we get controversy. You know into the news to sell more products right. And i wonder like you're very stayed guy. You're more the corporate type right. You're very you know. I mean isn't a positive way. You know right gary. You're more state right a lot more than me right..
"neil patel" Discussed on The Wolf's Den
"This or just business owner. What do we do to maximize q for sales. How do we take advantage of what's about to happen. I know from my own business. The next from the week before a few days before thanksgiving straight through the end of the year a few days after i just did massive amounts of business and i kick myself in the ass afterwards that god. I should have advertised more prepared. More one is the best way for someone in my position when listening to set themselves up. Now from a massive end-of-year bonanza so there's a few things that are happening right on one at cost. You're going to go through the roof in cute or reason. Being is not just because of covid e commerce right. Everything's moving online. So black friday is going to be bigger. Cyber monday is going to be bigger. amazon prime day right bigger than the year before on top of that this election year. So the amount of money that you're seeing trump and biden spent on ads is also causing the cost to go up now eventually facebook and some of the problems have came out and said that they're not going to allow future political ads. But for this year you're pretty much screwed. The costs go up now. That doesn't mean you shouldn't do ads. But what you should do is add an upsell an ad in a downhill on your checkout. It's literally the easiest things to do to third thing at checkout is that'll increase your average or w and then from there spend more money on ads. The second thing i would do is i would go and go find all the complimentary people in your face so you do. Sales related stuff right. There's probably other people who teach sales but not necessarily the same sale stuff that you teach. Would you're gonna go is not as good there. You go but different angle of sales right. There's many different things you can find tune in sales such as how to find your processes are software sales in the list can go on and on you can partner with some of those people and have them promote you and then you promote them. We're seeing that s huge wins like this way. If you can't add up solar down turnpike you'll have one go find someone else in your space that you respect. Have them Take their product into upset with them or downfall with them right and vice versa. Make sense okay like that. This guy gets tendulkar. You've gone then. The other thing i would do is i would distract creating mass quantities of content. Okay so do keyword research. And here's what i mean by this. Everyone always ends up spending money on ads. It's why google. Facebook are so huge. That's a given but microsoft ended up releasing a report where that broke down what marketing skill sets. People should focus their time and energy on if they want to be effective markers in the future. The number one tactic was seal. One of the lease invested aspects in marketing is seo. So you cure research. There's tons of free tools out there. Anyone you walk and type in keyword related to your space when you type in q. Is related to your space. You'll see a laundry list of keywords. That are also relevant that you can just go and start creating content around and if you just write tons and tons of block content. That's really good about those topics. Okay not mediocre. British really really good. You're not gonna get tropic for q four. You're not going to get that much traffic even middle next year but by the annex stressing that content general out of traffic from there grabbed those people into a webinar and then from a webinar pitch whatever products services. You're often to offer even for e commerce or you can just link within your block on into the It's e commerce so let let's slow down for a second here because that's an interesting perspective. I think that most people nowadays overlook this whole idea of organic traffic. Seo right so. I think for me. I've been fortunate. I have a brand. So i get a lot of organic traffic where people will either see something about me or read or watch the movie and then come but what about the person that doesn't have that how do you the real methodology for getting yourself you getting ranked on the first page of google. That what you're talking about here okay. Right so what is it really about. The fact that most people spend their days making video content but video content isn't what gets you ranked high because it's not they can't they can't crawl it so you say. Turn it into a blog. Where computers could actually read it. Is that what you're saying that's correct. Now they are getting better at crawling video content. but it doesn't rate that well like anytime you stu. Google search almost all the results tech space. And if you don't have a brand. See when i started. I didn't have a brand brands. Nowhere near the size of yours. I get right now. Ten million visits to my website each month without ads and then what happened was all those visitors through. Seo ended up helping to build my brand so now on any given month i get around one hundred eighty thousand visits just from google. Ah people typing in my name. Neil patel in clicking on over to my website but i started getting zero people looking for my name Creating all this content. And when you're creating all this content eventually started talking then people start subscribing and eventually build your brand. How long is the lag. Time is really important question. You brought up the okay so if you do this and you start writing blogs you're not going to impact the tomorrow. You're not going to make money to christmas time. And you probably even seen any results during the beginning in middle of next year but time it comes around to next i miss you gotta be golden. So is the problem that you think most people have with was that they start doing it. They don't see the near-term payoffs payoff. Says it's not working and they quit versus realizing that it's more of a long term investment in your brand in terms of yield building up that name recognition ulcers getting yourself ranked up as a matter of time. There's a wearing down the algorithms that what it's about it is just time in. That's where most businesses make mistakes. They know it's a long term thing but the upper six months look at how much money they spent in than they disquiet but if they just want for that extra six months at the end of the year you start seeing. Some decent results usually see good results but at the end of two three years. That's when it really kicks in and it's just a snowball effect can connects exponentially girls especially when you're starting off. But businesses usually aren't willing to put in the time in energy into it and the investment but when you look at it the grand scheme of things it's so much cheaper than adds much more sustainable much more profitable in the long run so i think so for sure right. So so what's the what's the type of things do you want. So you mentioned right. Look looking up the keywords in writing about the keywords so where would you put those articles those. Do you put those on your website in a blog and blog section. Where would you publish those. We try to get linked to other magazines and other online periodical. How do you get your stuff out there or it doesn't matter as long as it's just out there and searchable that they'll eventually slept picking it up so before steps verses tool called uber suggest you can go find the key words and then from there you can and content publish it on your domain dot com.
MacBook Air with Apple's own M1 chip is faster and has better battery life than Intel-based predecessors
"And speaking of that our final blizzard of reviews for probably this year blue in this morning the embargoes for reviews of macs using the new emlyn ships broke this morning. Let me get two of the devices out of the way before we focus more on the meat of the interesting stuff. Which in my opinion is the mac. Air all include links to these reviews in the show notes even if we don't delve into all of them deeply at the verge chris. Welsh says the mac mini with the new ship is a mixed bag. Existing apps run well and the price is certainly appealing but with ram limited bizarrely to sixteen gigabytes and the inability to upgrade that ram and since it doesn't support external. Gpa's could you really run this as your main machine. His conclusion though was mostly positive. Quote spending a few days with the twenty twenty. Mac mini has shown me that it's a barn burner of a miniature desktop. It outperforms most intel macs in several benchmarks runs apps reliably and offers a fantastic day to day experience whether you're using it for web browsing and email or for creative editing and professional work that potential will only grow an apple inevitably raises the rams ceiling and hopefully bring back those missing usb ports. These six hundred and ninety nine dollars. Starting price is tempting but most people will be better off upgrading to sixteen gigabytes of unified memory. Which puts you at eight hundred and ninety nine dollars. Doubling the default six hundred and fifty six gigabytes storage makes that cost climb higher to one thousand ninety nine dollars but even then the price to performance ratio for the mac mini has never been better than with this. Change over to apple silicon. Even if you ignore iphone apps completely transition is off to an impressive start considering just how smoothly everything comes together. And just as ever the mac. Minis flexibility is what makes it special and quote. Also at the verge. Neil patel tackled the macbook pro with the chip and he concurred great performance. Great display great battery life but again why ram limited to sixteen gigabytes and also this kind of got lost in the shuffle of the original announcement but only two usb ports only two period only to on a pro machine guests. I'm gonna be holding onto this last macbook pro with actual ports and sd card reader and hdmi etc until it literally is on its last legs. Anyway knee lies conclusion quote. There are two things to say about the thirteen inch. Macbook pro with 'em one chip one. The m one and the work apple has done to make a difficult processor. Transition seamless remarkable success and to this particular mac book. Pro doesn't necessarily seem like a worthwhile upgrade over the macbook. Air with an m one chip. Yes it offers slightly better sustained performance and a little more battery life than the air. But i would happily trade back. Those seconds of faster rendering time on the pro for the hours of frustration caused by the touch bar. And if you have much more serious performance needs it seems likely that you might want more than two ports sixteen gigabytes of ram and only one external display so. This machine is a twitter. An excellent fascinating twitter buddy between her nonetheless and quote
3 Simple Ways to Make Your Webinars More Engaging
"Welcome to another episode of Marketing School I'm Eric Su, and I'm Neil Patel and today we're GonNa talk about three simple ways to make your webinars more engaging. So we're in two thousand twenty right now and webinars are still a very effective way to get sales. You look at the people out there such as click funnels they see it's still use a ton of webinars. So again, webinars are basically could be like zoom meeting could you can use this offer like live storm or whatever but you're basically teach people get them to indoctrinate them a little bit and then closed them at the end so if you want. To start with number one, number one is asked people questions within your web, an arm and most people the they have these powerpoint presentations are going. They're doing a pitch that eventually selling but ask people questions throughout it because that'll also give you their objections and make sure you answer each of those objections within your wapner. Even if it's at the end in May, because not only will keep people on longer 'cause you're answering their questions, but you'll also get more sales from it too. Yeah. Number Two I. Guess this is the only one for me but I think this is the most important thing from my perspective is. During a Webinar to focus too much on teaching and because all I did was teach I gave them stuff to do. So maybe I did seven ways to do something but I seven. So you're immediately I'm going to go take some action after ideally what you do is you give them a couple of Aha moment. So maybe two or three all moments let me give you an example. So the consulting school program that we have where we teach people how to build an agency or service type of business for that one. Originally again, I had video, it was teaching people five things you should be doing that are different. To grow your consultancy. Now, what it is is I teach them to think strategically right. So what what am I saw moments was, oh, you should think of your agency not as a long term, it's going to be a big business but more. So for most people, you WANNA think of it as a launch pad business. So you take that drive the income for yourself to hundred, two, hundred, thousand dollars a year, and then make a casual business, and then you go invest and other things could you need to build your wealth that way? Right so it's a good launch pad business. So that was one of the Aha moments. And it's different perspectives from other people, and that's what makes it a little unique and people are like, oh. That sounds amazing and what we do is they're trying to close them. We try to drive them to a phone call and our conversion rates literally shot up after it qualified people quite a bit more to get on the phone call. So I would just say instead of trying to teach too much maybe teach a little bit maybe like ten twenty percent but the rest focus on how moments one, two, three, Aha moments that will really blow people's mind and then just tried to drive up to the next action and. Last but not least in a Webinar recommend that you have someone from your team or hire a contractor to help you and man the chat you won't be able to respond to everything. But if you're actually engaging with people and responding to the comments and the questions right when the come in, you're going to be much better off people stick around they engaged and increase your sales as well.
Marketing Trends We Are Excited About for Q4
"Walk onto another episode of Marketing School I'm Eric Su and I'm Neil Patel, and today we're GonNa talk about marketing trends that we are excited about for q four. So this is a little bit of a new experiment tweet at me Eric Oh sl you. If you think this is cool because Neil and I don't get a lot of time to talk about what we're actually excited about right. So there's a lot of stuff that's happening in the business world and in the marketing world. So we'll see how this goes. This might be a little longer than usual, but I'll start it off I. I mean Neil yesterday. Linked in just just launch stories and I'm super excited about that. 'cause I just post stories instagram all the time I screen shots of stuff up there, and what I'm finding now is that I'm seeing all these people that are relevant seo manager over here content lead over I'm like, Oh, my God I'm going to follow these people you know have talked at a click flow team and then we can do something there. Right but it's just it's a people are here to do business on linked I constantly see like who's relevant talk who want to keep in touch with right? Because there's a little message button over. There but on Instagram, not so much I'm not looking to do business on instagram. So I think Lincoln or Microsoft rather is super smart for doing this and I'm glad that they finally brought it up. Have you tried it yet? I haven't tried it. We have it on her list to try in the next month or so were slow some of that kind of stuff but we're going to try that out another trend that we're seeing as boysearch everyone knows that half the search is at least in the United States now are through voice search according to common core specifically say voice her voice commerce did you. Know over sixty percent of people in the United, states have these smart speaker type devices have made a purchase do boysearch according to crunch and according to a have you done that before though I have many times what did you buy? We buy like bottled water toilet paper tissues, household items man I've never done that before as crazy works really well with Alexa and according to Oh CNC their company that does research they're saying by twenty, twenty, forty, billion dollars is going to be spent on boysearch. That's ridiculous. Amount I know this tiny in the grand scheme of commerce, but that number's going to blow up and explode. Yeah, you don't like the other thing too. I'm just looking at. This is more of a business trump, but I kind of is a marketing trend do but there's a Casey, Newton? I believe his name he's one of the lead editors of the verge. He just left to start his own substance. So everyone starting substance right now, which is basically just you're starting to email newsletter. So when I spoke to Anthony yesterday, I think he's got about five thousand subscribers paying subscriber. So paying ten dollars fifty grand a month from his newsletter, which is. Not, bad at six hundred, grand a year and so whether it's paid newsletters or even paid podcast subscriptions, i. think that's going to become more and more of a trend because people are legit leaving their full time jobs as writers unders going off on their own. You Got Ben Thompson, that's doing that. So what are your thoughts on that? Do you know anyone that's doing it really well, I don't know anyone that's doing well, but I know it makes money look at a Gora. Yeah Oh, how much they do in review of Gore's billion plus dollar company in revenue go some arriving ago. What else you got connection that I have that we're seeing come up in the upcoming years is look when you think about marketing all get emails, a lot of US ignore. But there's a new trend that we're seeing in emails. Right even we ignore emails it's still generate so much money we all send out so many emails, there's company called Sam email that lets you make purchases within your emails. So imagine me sending you e mail regarding I a t shirt you can pick the size and actually checkout and by within the EAMONN never have to go to the website or right now they specialize in airlines you can actually adjust your seat and adjust your ticket and all that kind of stuff within the Eamon. You see like the seat map and you can click and upgrading all that kind of stuff. It's Kinda cool. That's awesome. Yeah. I mean when we think about this at the end of the day, I was buying stuff using my phone when I as I was traveling is just when there's apple pay I immediately select that because the friction there's there's a lot less friction, the experiences a lot better. So whatever way you can make it easier for people to get things done. That's GonNa do well, and then your total. addressable market for that is huge right because you're just trying to solve problems for of Swath of people, you're not even just solving for for niche problems anymore and I think the final thing all end with right now is well to me I, just kind of been observing an investing world right now if you go read bessemer memos just typing bvp memos, what's fascinating to me is how firm decided invest in Shop a fine the very beginning, and you see a lot of interesting trends around that at how off they were in terms of how big they thought the market size was for. This is not exactly a I guess a trend here's that people are writing a lot more than what I'm gaining a lot from these memos. So I guess my only thing I'm trying to point you in the direction of is. Go check out these VP memos go check out morning Brusco, check out the hustle. The Hustle has trends as well. We're did talk about trends and I think you'll learn a lot because there's a lot of good information being put out right now. Neil.
Do This If Your Facebook Ad Account Gets Banned or Suspended
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about what you need to do if your facebook ad account gets banned or suspended. So here's the funny thing. are at account but one we were primarily using for consulting school was suspended because they put us into the same category as the same bucket as the make money online people the Internet marketers that are selling scammy stuff. But I, don't even though we have creative ads, we don't really scam. So that's the funny thing and you don't sell make money. No no, ethnically. People. Yeah. You help people grow their business. You don't teach people how to make money from thin air. What did you do? Yeah. So I'm trying to think I'm going to give the practical answer and tell people what I did because I don't think is applicable to everyone. Will I start off with what you did and then give the practical because? You did. So we obviously, because I have single grain, which is an AD agency we have an address because we have an ad rep, we have an in there. So we managed let's call it seven footers plus ads Ben each month and Neil definitely does as well if not eight figures plus so the thing is because you are tied to your facebook ad manager, they have incentive to help you so if You are actively spending than I would just go straight to your ad manager, but the problem with that is it doesn't apply for every single person. So we're force enough to be able to do that, and they're actually moving us. They've actually created a new review process and we pass a first step were onto the second step now, and they've actually started to crack down a lot of accounts, which is why we Got Caught in the I guess glow damage, which is call it but that's the first part. So in terms of what I think people can do to protect against this is whenever you're starting to run accounts. Sam Evans actually has a video on youtube about this on how he has multiple facebook accounts. So if something happens to one, he's got another one ready to go and so when we got suspended we Had, make another account, and so we have another one running right now, which is actually performing better than the old one. So you want to diversify and make sure that you're covered because if your business completely relies on facebook against suspended like that, you are not only putting yourself on the line. You're putting people's jobs like people that work for you online as well. So you don't want to take on that risk. What's funny I usually is attacked hitting set on facebook. This happened to me years and years ago I think like six years ago I had issues have had any issues recently but yeah, the easiest thing to do and I know that most people don't like this is discredit new account new credit card new address you IP's logging with different Ip's and like when you do that you usually a good to go it's a little bit of a pain but it works yeah, I mean, you really have no choice. If you plan these platforms, they get to decide when the BANU or whatever. So you're kind of at their mercy. So know hopefully this is helpful
How to Write Perfect Cold Emails That Dont Get Ignored
"Do is increase your low time. This is really important especially, because Google has mobile I indexing go google dream hosts. You can check out their site they not only a really super affordable reliable but they're hosting improves your low time converted most hosts out there which increases your seo ranking. So check them out. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we are going to be talking about how to write perfect cold emails that don't get ignored it. You just get cold email earlier neil I did someone was trying to tell me how it was something about helping the United States you know I live in the United States for anyone listening. Okay let me open it up and the guys like guy. I'm Dan you know I live in the united. States we need your help and pretty much long story short he tried to get me to link to one of his websites. I didn't respond to Dan. I was like this isn't really hoping the United States. This is more so helping you but I did up because it was just so creative. The other thing that I've found with creative subject lines is I short to the point does well, like sometimes Brian Deane will send emails would just. Be Site audit or Seo template or something like that. Those do well anything that's casual lower case like your friends would send you do well putting people's name in the subject line does well to what have you tested Yeah you. Looking at this email from Nathan Lot guy, he sends me this email and it says five hundred K. Twenty Twenty ytd. So that basically I'm like, okay he's probably talking about a business that maybe things I'm interested in. Right. So I'm like, okay I'm going to click on it. So to your point short sometimes it might be like we've talked about just putting the person's first name with a question mark that's been used quite a bit now. So a lot of things we. Talked about on this podcast will tend to get over US really quickly and you have to move onto the next thing. Let's see I'm doing a cold email and I'm trying to get a client. I might say three issues with your website, right? It's it's short. It's to the point and it's something that you know that they care about. So if I'm the CEO of the company reach out to me, you tell me there's problem with my website on my own God. I'm. GonNa. Do I'm at the very least I'm probably if I'm responsible CEO, I'm GonNa Ford that to whoever's responsible on the team, and that's actually longtime ago. Here's a better example Neil and I hit a Zingo when they're are thinking about getting into poker and we just think the email is that was we've grown a poker websites before and then we getting a call with on a call with like four or five of their executives unfortunately day ended up scrapping the program but. It just shows and this is at the time Neil and I were I think it was twenty, six, twenty seven still sitting out the cold email you gotta think about what people care about and go from there. Neil. You even talk about the cold email that you sent to someone that kind of got into like a issue, which is call it that way. Yes. So there was a billionaire who got into a issue bad press I literally send a cold email on like. You're. GonNa run into more trouble unless you do this like something generic like that in decline and then I broke down. How my company can help them with PR you end up hiring me but I got him to respond to the email and he's prying but I quickly got from it that he didn't WanNA spend any money. So I kinda stopped messaging him back. But in general short catchy subject lines do well and anything that is very relevant to the time or something that they're facing problems that they're having do extremely well, and you don't need to know the person like if I'm sending you a cold email to fifty one hundred people in a space and I know I'm an SEO and I'm trying to get him for s you're related stop. I know people always want more traffic like I m saying like, try this hack. Your traffic will just go through the roof. And just like something that simple and a lot of people end up opening it, and then you can have a conversation and get responses. The final thing I'll add from my side is that the body of your email just you only need a personalized ten to twenty percent of it, and then it's personalized. So you don't need to go that far but the personalization goes a long way 'cause anybody and I promise you anybody that has a decent brain will know but it's just a template, and so you got to figure out how you can make it look legit and by the way you WanNa make. Sure your
#1 Marketing Skill That Will Get You Hired in 2021 (Hint: Not SEO or PPC)
"Welcome to another episode of Marketing School I'm Eric Su. And I'm Neil Patel and today we're going to be talking about the number one marking skill that will get you hired in twenty twenty one and it's not SEO PPC. So what is it Neil? The number one skill that will get you hired in twenty twenty one is going to be creativity and you're probably wondering how the heck is this a marketing skill while as Andrew, chanoine one said our marketing channels eventually, Goto Shit in other words. The. Channels out there they're going to cause people to compete get crowded with you and when you end up doing things like that, they just get expensive and their heart approves Roi from but it doesn't mean that you can't do well as a marketer. You just need to be creative. You know an Eric and I have talked about this. When people are digging UNITA Zach you need to get creative and do some of the opposite of stuff or tests new unique stuff. For example, when Russell Brunson wanted to grow his podcast he was giving away free MP three players installing his podcasts on there to really help boost his numbers. That's example. Of, getting super creative and the list goes on on like one thing that I'm trying to do right now is working on our commercial strip. So we're going to start running television ads throughout the united. States and we're GONNA skill it up and just really go hard and hit really hard and branding people are going to be like meal. Why would you run television as your digital marketing agency everyone in your space talks about how digital is better than television sure. But Television does a better chance at branding than digital does so like just doing new creative things when competition is not willing to that's how you win in the long run. And, one thing we looked at in the past is if you open up the facebook Ad Library you can see that Russell Brunson who neil just mentioned he runs a ton of new creatives he's creating new stuff all the time it's new ad creative and it's new offers under concert rotating because there's banner blindness and there's also offer blindness while People WanNa keep saying the same thing over and over. So the thing is too if you look at response rates in terms of your engagement rates and conversion rates and all that you know it all starts to decline. Once, you have something working. So you have to immediately start them work on the next one, and so I remember for our consulting school program where we show agencies, how to get more clients. Basically, the one thing we struggled with was creative everything was subpar to click the rates were all under one percent for the longest time once we started look thinking about, okay. How do we make better creative? The team got together and our click the rates over two percent, right. So one of the things we look at at the top of funnel metric is what is Our Click through rate first and then not cutting finals down to everything else your conversion are your CPA numbers and things like that. So creative is by far the number one thing and it's hard to find people that are creative right now it's for whatever reason if you work in tech usually if you're gonNA demand generation, they're hiring you to just run paid ads right and then you might have someone that does some email stuff but there aren't people that are really well rounded understand copywriting psychology which all ties in with creativity as well. Right so at the. End of the day, you have to practice the stuff we've talked about a lot of books recommend around copywriting around Seo, things like that but you gotta become more well rounded and when you becoming well rounded and creative keep in mind that just knowing ideas to tasks in knowing solutions isn't enough you gotta be able to execute on them because if you can't execute an implement them without very little help, you're not going to do well, and like the people who are creative and can move fast are the ones who tend to do extremely well in the marketing world. Yet the final ad that's been critical for us around that program that I was talking about is we do a daily stand up every single day and we talk about creatives. We talked about iterating very quickly because you can't just wait if you start waiting a week every time you do you're you're spending in a good chunk of money while at the end of the day, you're not going to be able. To iterating quickly enough, and that's going to cause your performance to to fall apart. So that's just a side thing that you might want to consider if you are looking to scale a campaign. So that is it. For today
How to Get Clients in Today's Environment
"Welcome to another episode of Marketing School? I'm Eric Su and I'm Neil Patel and today we are going to talk about how to get clients in today's environment. So when Neil and I are talking about clients in this context, we could mean clients for your agency. We can mean clients for just any type of services business in general, right? So could be real estate clients as well. So we do know that today's environment is tougher. It's different dependent on your industry as well. So for seven histories maybe if you're hospitality, we might be a little tougher but you we still wanNA talk about overall. What we think is effective in terms of getting clients today. I still use the same approach and I know we talked about this impasse episodes in which. I just go out there and you can either go like virtual networking events, but the biggest and the easiest way that I've been getting customers still is I go look for recently funded companies in my space figure out how I can help them my email them all the things I would do I lay it all out in such a way step-by-step way where they can just do it without me but a portion of them descend hiring you and I know that sounds a little bit crazy but I've just found that to work. So well over the years I, continue just do that. Yup and another thing that similar to what Neil is saying is, yes you can definitely use crunch basie what's going on there but there is a service died. One of my buddies recommended predict leads dot Com and they will actually show you when this is happening actively what's the new CMO's joins a company or whatever, and I'm not sure how much it is exactly but you can check that out whatever gives you an edge. You know you WANNA take a look at it right so you know people have brought to my. Attention the recent recent but Lincoln sales navigator it's gotten better and better over the years. So you can actually see when people are adjusting as well. So using these tools will give you the inside that you need to reach out, and then just go out there and add value like meal I've mentioned tell us times in the past the people that come up to us would solutions offer us to work for free and then say they want to negotiate a kind of more ongoing arrangement afterwards, every single time someone that's done that. Done that well, we've ended up doing something with the mother, turn them part time or harm them fulltime or referring them to somewhere else, and that's how you if you're starting from Ground Zero. Let's funniest. So many of my best people and I know with you to have come from people doing a free test run from a month or two. Now, if you're GONNA use that Strategy Eric and I are talking about here, you can't just go to people I'm be like you've got so many things wrong fix it you need. To achieve them how you'RE GONNA. Fix It be very proactive and not have to head them up and ask him questions here and there yet to be self sufficient in other words, be able to figure things out on your own because if you can do that, you can show him results. DASA. People like they don't want more employees that they have to hand hold and teach and train people are self sufficient who level up their team and provide more value than what they're currently getting right now. Yep, and the other thing is. What you can do is make loom video. So That's L. O. M. dot com, and they're actually doing very well as a company right now but you can basically just make quick videos for people to just saying, Hey, look I spotted these things they get a sense of your personality in the video and you're doing a screen share your face is showing, and so they'll get a sense of whether they want to get to know you more or not or if they think you're full of it and here's the beauty of. It. If they think you're full of it while that's an opportunity for you to improve, you can constantly iterating. So if I'm coming out of college right now, I might not be good on video I might not be polished with the way I'm talking but I'm just gonNA keep getting more and more reps and I'm GonNa get better over time neal was never good at speaking when he started I was never good at speaking when I first started we've gotten better we're not like world class number one in the world, but that's What it takes us if you want to find clients that way it should work well, and then like Neil mention, there's a lot of virtual events going on right now, which are tied in when there's a virtual networking. So just use our event as an example, the growth accelerator. Well, we have virtual networking like RPG and where Neil might go stand somewhere everyone crowds around him and I might go stand somewhere but we have different groups but you know we're building that relationship and more than anything. I think some people might. Say. Oh you know you should go look at other agencies and partner up with them. It's like, no. I've tried that in the past you try doing that it's GonNa take you forever does set of the partnership and that you really your expectations are not going to be met because you'd expect an influx of leads coming in generally, it does not work out that way. So that's no. You need the results right now to go get the results right now you can't rely on someone else selling for you gotta go, Sell Yourself. Yep. So I mean, you know Aaron Ross from predictable revenue says you WANNA. In this case, your sniping your leads, right you're targeting who you want your sniping and what I would say is figure out how much revenue drive and how many clients that is per month and then figure out how much outreach that is for you per day because that's the one thing you can control, which is your outreach every day,
7 Business Lessons From Instagram Launching 'Reels'
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about seven business lessons from instagram launching. Real's. So instagram as this recording there still a, there's this battle against Tiktok the even the US is battling Tiktok while trying to get in the cell and so facebook sees tiktok as a existential threat. So they launched their tiktok competitor called reels and we just WanNa talk about a couple of business lessons that we learned watching Mark Zuckerberg and Facebook, which owns instagram over the year. So I'll start with number one number one is you know don't be afraid to coffee I mean you know they copied stories from snapchat and other copying reels. Actually not illegal to do. So people actually think maybe it's in bad taste but some people will talk trash to meals. People talk trash to me saying Oh. You know we're copping copying copying but. Even. The biggest companies in the world they iterating on things that happened to be working well, and then they move on. Yeah number two is don't expect every launch a success sometimes facebook does launches and they do well and sometimes they don't do well. But the one thing that's for sure is persistent and they keep trying new things. So whenever you launch something new and it doesn't go well, don't get discouraged just keep at it keep tweaking, keep experimenting, keep testing and keep launching because some things will be a massive hit and some things will. Number three is around if you're going to launch something, you launch it with fanfare, and so they launched it with fanfare and they announced it across channels. But also what happens is, for example, when live launched or when stories launched, they favored the stories even even an instagram right now, our facebook when you go live, they still favor you because it's engaging people on the platform. You know if you're going to launch something, make sure that you are marketing correctly you're promoting where you can and you're making the most of the distribution that you have and face because ton of distribution across its channels. So that is number three. Number Four. When you're doing a launch, you need to end up creating buzz around it before you launch, and after if you just release something and you launch it and it's a soft launch, it doesn't do well when facebook does launches, they tried to create as much noise as possible. Another player to look at when it comes to launches including noise is apple. So falling either of them is tragic to create that buzz. When you create that buzz is much more likely to go off as a hidden, and then it's going to cause more sales, conversions usage whatever the metric you're optimize for. Number five if you think about it reels launched and there's this tiktok battle going on but keep in mind to mark Zuckerberg is a really good businessman he he's not look he he helped code facebook but at the end of the day, a lot of people respect for how good he is at at business and what he did was he went to Washington I talked about how Tiktok is national security threat. Who knows if it is it isn't but the fact that matters got the crossers on Tiktok. Now there's a lot more scrutiny and boom they come out with this deal's launch. And if you can't build it crushes, that would be number six. So technically, I would say if you can't build the crush it or buy it. So if Mark Zuckerberg see something that's blowing up talk facebook is an atrocity notre by if they can't buy, they try to copy it everywhere if they can't copy it, they tried to crush just like that stop hey tiktok should end up being banned it's a really smart strategy. The other thing that you'll notice that they end up doing too is if they're going against competitor just copy. The featured on Instagram, the copy that feature on Instagram facebook what's up the everywhere? So you're much more likely to use their ecosystem versus someone else and is a very clever approach to keep people there versus going to the competition. Yeah. Number seven similar to what Neil said a little earlier. But you know if you've got a if you create something, you not only have to kill your babies if they don't work but you have to kill them pretty quickly and so face because launch a lot of different things previously that didn't work out. And they were like, they would come out and then you would see him just disappeared really quickly. Right. So you have to be willing to be unemotional just because you put in a lot of engineering resource a low costs around it and it you did all this marketing fanfare it it doesn't mean that it should stay around because you put know no sunk cost, right that's fallacy, and so you
Tools To Help With Instagram Growth
"Welcome to another episode of marketing. School I'm Eric Su and I'm Neil. Patel and today we're GONNA talk about a couple of tools to help with instagram growth. So I will start with number one and this is what I've mentioned. Once already tensor social and there's a lot of other influence or tools but tensor social is it's cool because let's say I, want to find people that are it allows me to filter and. Search. For people that I think are most relevant to me. So let's say I wanNA find only verified accounts that have contact information that are in the marketing nation. I can actually do that or I can do a profile on Neil's account of Neil. Neil has a lot of marketers following I can see which influential people are following him, and maybe I can reach out to those people right. So the whole idea here is We often talk about finding email addresses, finding contact information to reach out to people to get things done. A lot of people are hanging out on instagram. So this is just another way to push your your initiatives. Ford. If you're people are actually hanging out on. INSTAGRAM Another thing that I like doing is I use Canada because one way I've found to grow your in grandfathering extinct carousels you to see him on Eric Nice proposal. They can keep clicking next next next next next, and it creates a ton engagement and I bet you they're tracking how many people are swiping which them to show your content increase the reach way more. So but you can use cabinet do for you don't have to pay designer then. I like using in grammar that's I N. G. R. A. M. E. R. I think felt right Tad's matter when you're posting on instagram. So what happens is they'll show, let's say I want to write something on. My continents about marketing while it's GonNa show me the most popular tags is going to show me rare tags and also think there's a medium level two and then you can sort out the majority of them. Are you wanna find are the rare tags and the medium? Tanzania put some popular ones in there and that's the idea and sometimes when we've used in the past, we have had over sixty to seventy percent of people discover. A piece of content and that's a lot and so tabs work and go ahead and use of the White House. Grammar. Another team that you can doing is using social blade I use social blade to spy on my competition look at growth not tell you how many followers are getting and how many how often they're posting content and you can start looking for correlations of me like Oh, they posted this content this day and their follow count jump through the roof. So you can start looking at what was the context that they're posting that's getting into the most followers in will give you ideas of the type of content you should be posting on your profile to get more followers more reach. Yup So one free toy you can use facebook creator studio. What's great about it is you can schedule I g TV posts an instagram posts ahead of time, and that's they'll show you analytics as well. It just really convenient us sure there's other tools out there like sprout social send a ball. There's a lot of these other social tools but facebook creator studio does make things pretty easy and It also allows you to post to facebook and also believe allows you to boost those posts as well. Another thing that you WANNA do out facebook's Ad Library because if you're trying to run ads on Instagram, it can give you some inspiration and that's very important because some of the best ways to grow your profile is to advertising whether we like it or not, but check out as well.
Should You Boost Your Ads or Just Use the Ad Manager?
"Or super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su, and I'm Neil Patel and today we're GonNa talk about if you should be boosting your ads or just using the ad manager but I I think we should define Neil what does boosting ads or the ad manager mean on I'll start with boosting ads. So boosting ads is a button for facebook specifically and other platforms have added a very easy way to promote content. But in the past you'd have to go into ads. Manager Find Your peace maybe you're on their page to find what you want to promote, and they don't take a long time to start promoting it. Now, you can just hit a button. I'll call it easy mode for promoting her stuff and that's boosting odds. But when it comes to using ad manager but I was talking about earlier, you actually have to go into a separate section inside of facebook ads, and then you have to go into the AD managers and if you don't. Know how to use it it can actually be daunting. Let's say your small business owner. There is a little bit of a learning curve there. So to me boosting ads initially super simple to do ads manager is a little more complex question is which one should you be doing and I think I'll started off by saying look if you are a small business owner and you don't have a lot of time to learn things right now and you don't have the resources to. Hire someone full time for this just use boosts and boost around. Let's say I'm a bakery shop owner and I deliver like cakes you. Okay. So I would just boost around my area and then boost coupons things that I can do is try to drive people to be aware of Mike Cakes that you can order on delivery. Neil I would recommend is like Eric mentioned. If you have time, you can get Wimmer Granular ads manager and you get more advanced, which allows you tend. To get a better Roi while I tell people is most people aren't going to have the time their knees boost feature. When you click the boost feature, don't just accept the boost you need to adjust the settings and then go from there. So with the boost feature, you can end up selecting things like your region, your budgets and all these little settings and I would recommend that you go through them before you just click except I think a really smart thing you can. Do I started doing this recently is you know we are pumping out a lot of content like this, for example, and so you know whatever content I tend to like on market to my teams. Hey, let's go ahead and boost this and here's the framework. The framework is let's say we do a video might say, let's put ten dollars a day to it for the next three days. So that ends up being three hundred dollars. You can spend a dollar a day. Okay. So It can be thirty dollars but I spending ten dollars a day on it, and we only boosted to our middle of the funnel pages. So people that are perhaps visiting our case study pages or people that are visiting our services pages or have filled out a consultation for trailing for something, we're trying to get the more doctrinaire in our world. So let's say they don't end up converting but then for the next three days are getting all this content around marketing score leveling up. And for that money spent that actually does drive more leads and we've seen an uptick in Leeds as so oftentimes, you'll hear from people. Oh, I see videos everywhere or I listen to your podcast all the time. Right. You're trying to drive that type of we talk about being everywhere we talk about being on channel. This is an easy way to do it, and so I like boosting in that respect. Now for talking about conversion related things, you'd probably have to go down her. Dude I have barely ever seen conversions from boosting no matter what industry the point Neal's making to, as you should be aiming for reach and you want people to watch your stuff and
How to Prevent Problems in Your Business Before They Happen
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to talk about how to prevent problems in your business before they happen. So in the early days of business, correct me if I'm wrong Neil I think for most people it's you're finding that you are constantly putting out fires you're dealing with the important and urgent. Now, the problem with that cycle is that more fires will pop up and just continue putting. them out and you never get to solve what is actually urgent or not urgent but important, and these are the long-term foundational things that will help the business and a couple episodes going and the odd turn it over to you knew you were actually just mentioning something about the number one way to scale your marketing. So I think that actually applies here is while they want to kind of go over that again. Yes. So we talked about the number one. Way To scale your marketing we broke down a lot of is process oriented as you're doing things that worked out really well create processes from sin. The way anyone can take him over and continuing going forward with it and scale it up for the things that don't work well document. Why didn't it work hypothesis numbers data backing everything up so that way people know hey, for all the towns that are working event, you'll have a ton of processes that people. Can take over and continue scallop for the stuff that's not working. When they're try new experiments, they can use the data on. Hey, why did this thing work in the past? Would we learn from that as for the stuff that worked? Hey, what were the processes what worked on that and how we can we apply those to these new towns were considering going after? Yes I'm GonNa get specific with these processes so if you are looking for every single companies have Operating System. Once you have a couple of employs you need to be thinking about can I be using traction, which is the entrepreneurs operating system or can be scaling up which is a when you're when you're falling traction. Make sure you by the right traction book. There's two of them don't buy the wrong one. I've had too many people that worked with by the wrong. Oh Yeah. So that's a good point. Gino Wakeman is the author of of this traction. And Scaling Up is from Verne Harnish, who is the founder of Yo entrepreneurs organization, and there's a lot of these different types of operating systems. But these are just two books that I've read but these will teach you how to set a cadence for your company each week. So week, let's say your leadership team you get together you talk about a scorecard that you're going through a real quick. You're talking about you know different rocks or objectives and key results that. You may have set and you are then going to spend a lot of time solving issues, right so maybe sixty minutes of the time, it's ninety minute meeting is ideas identified, discuss and solve, and you can do that. Once to get certain size, you might grow pass this Eos operating system and start to move scaling up or you might create your own version of it right now, the whole idea here is that yarn effect talking about these long term issues And putting a solution in place so you can actually solve that problem and not let it happen again I think in these books as while they also will give you a cadence for what is your quarterly planning every ninety days you do a quarterly planning, what is your annual planning look like as well? Also, there's a book called the three Hag way. So that's a three year planning. Okay, and then you have a be hag which was attended twenty five year. Outlook Right. So you have all these. Right and I think it's also really important. Every quarter what you're trying to do is you ask yourself, Hey, guys, what should we start doing? What should we stop doing and what should we keep doing right? So you have all of these systems in place denise point processes important process will help you scale. You have all these systems in place where hopefully anybody can run the business. Right? Let's say to see you maybe quits leaves whatever or get sick or whatever. You can just plug someone and you're good to go. Right you WANNA make your business defensible and that's what a real businesses otherwise at the end of date once the true business value. There Neil and another thing that you can end up doing to prevent problems I learned this from watching a lot of interviews online and funny enough walking the interviews is kind of similar to the advice that I got from watching Egon must and Elon Musk ended up saying look there's so many CEO's over the years business concepts principles haven't really changed too much. So there's a lot of books on tape of all these successful CEOS from like the IBM CEO to muster whatever it may be people talking about that airs mistakes they made read from, learn them and try to avoid the mistakes that they break down because he's concepts and principles are very similar. and. The moment that you start making the same ones that other people used to make you're going to not succeed really right. But if you avoid making mistakes that other great people have made before you, you're much more likely to succeed because although be left to the stuff that you should be doing. That's a really good point I think learning from CEO interviews or even joining peer groups like you know entrepreneurs organization or wipe yo or visages a lot of these different peer groups that are out there I know for me when I was about twenty seven when I took over single grain, there's a lot that I didn't know and you don't know what you don't know and. These people will guide you because they've been there before you know they'll talk about things that you would have never
The Role of Marketing Has Changed (Here's How)
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how the role of marketing has changed and how so I was actually looking at a there's a link imposed our mutual friend Yaniv shared and I thought it was interesting. So I can kick it off I just to give you an idea of what the template looks like and then we can kind of go back and forth if you think about the old way of doing mark disposals by guy named David Lewis, the old way was a lot of. Outbound marketing right album marketing could be maybe you're posting something on a billboard, for example, right and so you know outbound marketing is that's one thing. The other one is thinking about sales owning the buying process right so that was the past right sales like marketing is marketing, but you know sales sales and. You know. The other thing I'll I'll say here is sales and marketing in the old ways they were more focused on alignment, and so now if you think about it, they're more focused on being integrated. So it's not just US versus you type of thing, but they're you're actually together as one. So that's an example then versus now of the thing that's big to before there wasn't tons of channels. Now, there's a lot of channels you could do TV, print, radio billboards desert mentioned but now there's so many channels like even online. There are facebook youtube linked. In Red Pinterest snapchat TIKTOK GOOGLE ADS Tebboula out brain like the amount of places that you can go in the networks in the inventory that each people control is drastically different and for that reason, just marking has become now Omni channel whereas a marketer. If you can't figure out to wear multiple hats, you're not gonNA do well in the long run it doesn't mean you have to be great at everything you know but more. So even if you're really good at one thing, one channel, that's fine too. But if you really want to scale and be that executive. You gotta understand multiple hats and how to run a team that can leverage all of them instead of one of them because you can no longer build a company just a one channel like when you used to facebook was built off the email if I go and create another copycat facebook that's better and I just did it won't work look at Tiktok. They blitzed the whole web everywhere and offline to grow their popularity quickly they couldn't just use it invite slow from that facebook used. To grow I think the other thing I would add is back in the day marketing would-be targeting individuals. Now, what it is, now as a lot of people say account based marketing, what you're targeting in the account. So if I'm targeting Coca Cola I used to maybe just picked the VP of Marketing Coca Cola. Now, I might pick the entire marketing team or maybe even the broader team around coca-cola some targeting the entire count and eventually hope is that you know we'll get a hold of. Somebody and be able to hit them up and then utilize things such as dynamic retargeting to constantly be top of mind for these people and Neil just mentioned earlier being on the channel right 'cause you know maybe the rule of seven is is maybe the rule fourteen. Now, right people need to see a lot more to take an action and I truly believe that you know the people that do branding. Well, we're kind of all over the place when they're aiming for reach. That's how. They're gonNA drive long-term success in general look if you WANNA. Do well, try to understand all the channels understand how they play nice together and understand how in the organization everyone can move and think about sales and marketing because it's all intertwined and that's how concentrate growth hacking came about and if you do that I, think you're going to be much better off you're going to have to know fine tuning your processes you're GonNa, find your workflows but the concepts are still the same in which. The more people you get more eyeballs as long as it's converting the better off you are, and the final thing I'll add from my side is that you have to understand technology as a modern marketer back in the day maybe not so much. But if you look at how things are being done online right now, there's a lot of personalization going on right now you have a lot of data coming through your website. You might be enriching that
7 Content Tools That Will Make You Shine
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing Skoll. I'm Eric Su. I'm Neil Patel and today we're GonNa talk about seven content tools that will make you shine. So number one I as those of you that are watching the video, right you could tell him blue right now right I look like star wars character and I can make myself smaller bigger and things like that. But the first tool is called I think it's a terrible name Um. It's M H M m DOT APP if you want to get access to it, I believe it's invite only right now and you can requested an invite but this is from the creator of evernote. and. Thinking about it this way right now, we're all hanging out on video calls all day, and you need a way to stand out. It's really good presentation APP at first like why don't even need this and I started using it more like there's a lot of cool things that can make myself smaller to put myself if I want to emphasize something on slide I, put my face right next to it. I can make myself fade away and so you know I. Think it's great like fading away right now but you can go check it out. IT IS A. Open to apply I think it's free to use at the moment and so it's an open Beta or private. Beta and for anybody that does a ton of calls on Google or zoom try to. Number two checkout flow, and they have a content decay to a within their. What's interesting about this is you're gonNA write content most your old constable start losing traffic over time. If you use the continent decay tool, it'll tell you which one of those are losing traffic's. He can go in some update them, and then that way you start getting more and more traffic is to update content that's losing traffic first versus focusing on updating content s naturally doing well in keeps going up. Call number three is co schedule I. Think there's a lot of scheduling tools out there that you can use but Cole schedule Co schedule that see, oh, schedule it had stood out to me over the years because it just makes life easier especially continue need to coordinate your efforts they have done pretty well as a company so would recommend them. Number four is polly laying. So if you have a blog, the easiest way to grow your traffic and shine is to translate into multiple languages in polling helps you do that. It's a wordpress plugin. Slash tool allows you to go after multiple regions at once. All right number five, this is not exactly a content tool I mean, it's more of a workflow automation tool of Zappia, but think of it this way when you're creating new content. You can have say we do this podcast. Well, when podcast comes out because our our podcast s feed, we can automatically push to Google spreadsheet. So we have all of our podcast just showing up in their we could also push it into. We can push to wordpress along push an email out if you want, we can set up all these automations and if we think about content as game I, mean there's a lot of moving parts that's the game that you're playing and so it's hard to manage all of it. So it's better to automate a lot of the the mundane tasks that you're working on. Number six restrain if you are going to create
7 Tools to Grow Your Agency
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to eight another episode of marketing. School I'm Eric Su. And I'm Neil Patel and today we are going to talk about seven tools to grow your agency. So I'll go with the first one I. One is super metrics, supermax ships to me is the best reporting tool when it comes to reporting on pay media or SEO or any of this type of stuff. So different integrations and it's just makes really cool looking reports and it's easy to understand. It's easy to use super metrics. We've been recommending it since the beginning of this podcast just great product. Number to salesforce you probably like, Hey, as the agency, what I need to use cell source is such a great tool as your crm to deal with sales new leads in also when someone comes onboard as a customer to continually have them and there, and then you can use it to up sell down. So we used cell so far agency it really is one of the key tools that we use it sadly expensive yet papers eat, but it's used from everywhere from account managers, client services, people doing the work to even sales reps. We like using able just think of it as spreadsheets that are superpower and they raised a ton of money I. think they're valued at over they've a Unicorn valuation. It's great. We use it for managing all of our content production, and before that, it was radicals all over the place we found that this is just to have an all in one solution, and then also that maps out our pillar content and all of our social content is just incredible. So just check it out you can. Use It for free to have a lot of different templates you can use just to kind of deploy immediately is just made us a lot more organized. So number four, I would use schedule once or any one of those call scheduling offers you'll get leaders the agency from your website here, and there if you use a scheduling software, you have a much higher still increase, your closing rate. So you schedule once or at any one of the alternatives number five I mean look there's a lot. Of Project management tools out there we personally use Asana you can use basecamp as well. We just WANNA have one source to everyone in what you want to have. The worst would be What I've seen in the past is agency uses all these different project management tools and there's no consistency right you wanna have consistency and you want to have people operating marching in the same direction number six google data studio, Google, data studios, a really simple tools like business intelligence until that ties in analytics. All the different data sources, Eric mentioned, super metric super metrics ties into data studios while. But the reason we love it as you can create your own custom designs in templates that when you're doing reporting fair clients, it can look and feel the way you want, and you can have different couplets based on different types of industries as you start scaling up, and then you can, of course, customize everything to each and every single account. So that way the analytics is much more actionable versus generic reports. Seven last but not least is. Zappia is workflow automation under a lot of people call Xabier. The founder will have you know that it's called Zap your workflow automation. What I mean by that, you're using a lot of different tools and so as an example, let's say we do this podcast it gets published I'll well, we want that to automatic a spreadsheet so we can happen for writers later to easily track you can do that. Using Zappia, never freedom option that you can just say, Hey, I want from RSS feed, which is as podcast to be able to push to Google sheet. You can do that, and then you can set other workflows on top of that, right I it to about
Should You Go to War With a Larger Company
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su. And I'm Neil Patel and today we're GonNa talk about if you should go to war with a larger company. So let's give you some context here. Yesterday were recording this as of August Fourteenth Twenty, twenty fortnight decided to go all out. They basically added in that payments and gay people discount, and you're actually you're not allowed to do that inside of apples ego system or android ecosystem because they charge either apple charges thirty percent commission I believe for Android it's about twenty percent or so. So both android and apple kick them off the. But what happened was epic, which is the owner fortnight by the way to do seventeen, billion dollars a year I believe they had their lawyers ready to go. So everything was drafted out boom lawsuit and basically what happened next was they had the nineteen eighty-four spin spin on apple's nineteen eighty-four added where that person came out and she spun around and through this thing. At the big giant TV and so look they were totally prepared to take off the gloves ready to go crazy and so yeah, they're fighting this behemoth seventeen billion dollars is the David Goliath is, what's what's apple's market cap trillion right over one trillion they're actually me up closer to getting to too there you have it. So what are your thoughts on this? Neil? Look at today I believe you should do what's best for your customers and users, and if that means you have to fight someone didn't do it because whatever's the best experience for your customers, your users what benefits in the most is what's going to win in the long run? Even if that means, you're going to have a battle with a really large corporation. Yeah I, think you know most people that are not in text don't know about the base camp founders how they launched. Hey and the how they're fighting they were fighting apple I don't know what ended up happening with that. But this is a much bigger example because everyone knows what art is and for them to actually file a lawsuit and then go against them and create a really nice add as well. That shows that you know they are sick and tired of being charged. You know seemingly outrageous kind of race it's I actually think it's apples prerogative to charge whatever they want. To charge, you know you're you're free to come off the platform whatever. So we'll see how this plays out. You know I think it's good pr you know from a market perspective it's going to be good for epic fortnight to just be like Oh like, yes I'm was actually standing up to apple and you know they're going to be in the news for a little bit more, and so we'll see what happens there and they're also big enough where they potentially when while most people who are trying to mess around with apple are much smaller have the capital while fortnight has enough. Money, but in general speaking, you should do its best beer users, and if that means you fight against someone than Soviet, you're doing what's best and what's right and at the goal then go for it you may not win. There's no guarantee of that but you gotta do what's right for people. Yeah I mean the final thing I'll add is look the discount on a permanent discount, right so instead of paying seven dollars or sorry instead of paying ten dollars for to buy coins for for in game items, it's actually seven dollars. Now I believe eight dollars. That's a significant discount because. I. Remember back
What You Should Keep Doing as a Marketer
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about what you should keep doing as a marketer. So this is part three of our series start stop and keep again it's great exercise you can do with your leadership team. So I guess I'll START I what you should keep doing if your credit card so you should keep creating content and you should stay consistent because the content game usually I'm GonNa say I'm going to go a little further out two to three years to start to see good success with it too many people give up too. Early on it and once you're able to continue the consistency, you start to see success it's going to continue to compound and the beauty of it is your audience will get bigger and you don't have to put in a lot of additional work. In the next thing you should continually keep doing his whatever's working for. I. Don't know why. But what a lot of people do in marketing is this is working like adware marketing Seo. Law. Let's go vogue some more stuff you wanna focus on more stuff eventually expand, but you don't want a slowdown whatever's working for you want to double down on that stuff. And the other thing is, let's say you are a little more events and you have a couple of people reporting to you what you want to be doing. It's not just focused on the business goals, but what you should be doing is focused on the problems that your team is facing. So helping them with whatever blockers they have, because that's what your job is as a manager these people you have to help, support them and get their if they're failing it's. Your fault if they're failing and if they don't hit their goals, it comes back to you. It's still your fault. So we should do continue to do is continue to support your people and ultimately the easiest way to do that is just a continuing to care right the people that care your best marketers on your team will stay longer they're going to perform better, and it's just going to be a great work experience for them not motivated a up I think. In the past you know being direct and giving people the beat down all the time it doesn't work. It doesn't scale. So back to you, kneel. You should keep experimenting. What you'll find is even when something works for you right now, it may not work for you in the long run. For example, I used to do sign with Google on one of my earlier companies. Kiss Kiss metrics had a huge convergence like ninety plus percent, and then with crazy as we did, it grew conversions and then eventually years passed by and people had privacy insecurity concerns runs remove the signing with Google requirement are conversions went through the roof. Through the roof more like ten percent but it's still better than nothing and that's when we learned that you should enforce them. We give them the option and we bizarre conversions out that may or may not work for you. But the point I'm trying to make is just because something worked once it doesn't mean it's going to work for issue that keep. Experimenting and trying, and you've gotTA re experiment on the stuff that did produce fruitful results in the past because things change people get used things that it may not work as well and the future I think there's a quote here from injuries and Horowitz the venture firm strong views loosely held. I think it's really important to just to have a strong opinion on. Things. But if you see data that proves otherwise than just be willing to change your mind quickly, I think trying to have an ego in all of this it doesn't help for the long term I think the other thing I'll add to this is keeping in touch with people. So earlier talked about starting to network with people, meeting people but you. Just do a good job of every now and then circle back through hey, how're things going you know show a picture of her baby if you're neil or whatever like that helps emotion that helps you connect with people and I interviewed Jordan Harbinger of the Jordan Harbinger podcast he does really well for himself and you know he has a free networking course. Research Jordan Harbinger networking course it's really good east probably be charging for it but it literally tells you what to do like you know when you wake up in the morning you have these go to the bottom of your your message or your your text messages message people right and just figure out your own ways to keep in touch with people. We all have our own styles for me. I like to get a group of people together and maybe do zoom or do like a meet up if post covid but whole idea here is that you're keeping the motions going because of relationships go much further than just marketing but you know it's it's GonNa be good personal relationships and good good relationships. And, you should keep learning more whether it's from articles, networking events, conferences, virtual events looked the moment you
"neil patel" Discussed on Marketing School
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil and today we are going to talk about what you should copy from Neil Patel in business. So this episode is going to be fun for Neil especially because he does have to do anything because I am going to be the one neil and I have we've known each other for was it eight years now nine years breath I think we've known to the for at least ten years. And I don't think. So because I twenty five or twenty, six years twenty, five years old. So it's been nine years nine years. All right. One ten at so fast I feel like it's just yesterday where else reading Neal's old blog quick sprout and you just write things that I sometimes I would understand and I would email him he would actually respond and I'm like is this guy respond to me so now I wanna take advantage and so I kept telling him and eventually he's like delicious get on the phone and we Talked for like twenty minutes or so and that's how our friendship started. You know and eventually that led to US meeting at Taco Bell in Orange County and it was blooming friendship from the last nine years or so really love what's meal has done. I mean he's always supported me he's tried to help as much as I can but I'M GONNA share a couple of things that I've. Observed over the years that I think that are worth copying. So the number one thing that you should copy from neal is his fast execution. So you know meal, we'll be the first ones to say that were not the best marketers in the world. I think at a certain point, there are going to be people that will overtake you but in terms of execution Neil and I might. Talk on the phone and the next day or two maybe the next five ten minutes he's already on he has his team on it. So I might say, Hey, this optimization, the numbers are really good. He's on it right? He's not afraid to jump on quickly and he's not afraid to test these things. Especially, if you give him numbers, she's going to test if you just come up with. Conjecture without much to back it up, probably not going to test it but fast execution I think Neil probably is one of the fastest executor's the I know. So I think that's really important. It's just getting things done iterating quickly and a lot of people are unable to. So that's the first thing. The second thing I've noticed with meal over the last nine years is that he's not gonNA wait to set up a call. He's just going to call you. So if he wants to get something done, he's GonNa call you just because it's faster that way and that actually ties when fast execution I, actually most people go ask you and then there's like they're scheduling. And everything and then just there's all this back and forth with meal. Here's picks up the phone and he goes and jeeze users like, Hey, what's this person's number or just call me straight up doesn't matter what time it is and we'll just talk. So I think that's important as well. The ties fast execution. The third thing is if you think about a lot of. Whatever's being created around you. It's really iterations. It's a lot of things are not that much innovative. It's people building on the shoulders of giants, right? So you don't necessarily need come up with something from scratch, and the thing here is that you don't necessarily need to reinvent the wheel. Neil doesn't need to reinvent the wheel bought Uber suggests and he just made it better. He iterative on it. There's a lot of things that. He's done where he didn't necessarily come up with something from scratch and some he is but a lot of the things is just hey, who's doing something interesting how can I tweet and how can I make it better and boom? You know he executes on that quickly. So that's the third day. The fourth thing is meals zigzag other people's zagging some things might not necessarily work workout, but he's GonNa try it. So for example, some. Tests that he runs like let's say he ran instagram test and his instagram just really quickly or sometimes you might test something where he's for a period of time he was bragging paid on facebook to get more likes and that worked out initially. But long-term that didn't work out but he was willing to do that. Right is willing to take shots at other people aren't willing to take and you have to be willing to that. If you ought to be good at business industry forcing and we're working towards the fifth thing over here is that kneeled as pretty good job of ignoring the noise so good in fact that he just does whatever he does and he's GonNa Learn from other people but he has learned to tune in the signal that he gets from other people is from other people that are extremely successful. So for him, it's not so much about. Reading as much as it is to talking to other people that are very successful business, right? That's all he pays attention to. If he's he's good numbers boom, he's going to do it sixteen. This is important. I think the counterexample Neil will cut things quickly you'll give quickly. So if a person doesn't work out, he's got to cut them quickly. He's also going to give up quickly test doesn't work to boom I tried it. Didn't work is very fast at cutting whether it's projects whether it's people and then the final thing I'll say is I think over the last nine years, I've learned this about Neil meals actually evolved before I would argue meal feel free to push back on this. You were not willing as much to pay the big bucks for our senior talent. I think that's changed in recent years you are willing to shell out the big box. And you're willing to get other way now I think it wasn't like that before a correct. That is correct. Yeah. All right. Final thing from my side is meal has learned to not try to do everything is learned to focus on what he's world at. In fact, he's team has even told him to you know he just focuses on bringing traffic and that's what he's world-class at. So he'll do want to add anything else before. I close out now that's it. Thank you in words. Yeah. Thank you. So that is it for today guys go school I o slash live. That's L I v E to learn about our virtual and live events. There's something for everybody go check it out fill an application if it looks like it's good fit neil night we might even give a call as well. So that is it for today and we will see you tomorrow. We appreciate you joining us for this session of Marketing School be sure rate review and subscribe to the show and visit marketing school dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success tax marketing school dot io until next time class dismissed..
"neil patel" Discussed on FunnelHacker Radio
"X X services are to come yes. Okay so. I was excited. I'm like Oh. You must have enterprise offering. Right like I didn't know that. I learned about coaching, and how people are making a ton of money selling coaching services, but I don't know how that word for that world. The I noticed very lucrative. Spend like I've seen like the rest of the world. Do extremely well. Am I know Russel's stuff or you? Guys have been stuck with the past relate to that, but like I said there's a lot of amazing tactics. Strategies are using that I'm just not. Haikus Muslims time is corporate. World Thought I. Learned this from Ryan Base Years in years ago. In which when I was trying to this before you guys even launched quick funnels in also cite you know. Everyone's making all this money emails I. Don't get it then he's. Teaching Teach you how to grow your company in a different way. And, riding a really unique perspective. He's a Cyclo. The guys in this industry. They're going to do a lot of stuff that will work for your businesses, but don't look out him. In a negative way, be open have open is be willing to listen. Because he had a lot of smart tons of people in this industry. Don't judge do anything. They just come in and take their tactics and apply it to old school larger businesses, and that's where the money is, and I really took that to heart and leveraging the strategies that I've learned from. From you guys are Ryan or frank of the world, tigger businesses because it's so much easier to use your tactics on businesses that already making tens of millions of billions of dollars like they see growth much faster. You like the way you guys do. Cancellation are upsells. doing one hundred million dollars a month in revenue self-service just threw a website with no ads of a big brand adding those upsell. You get a five percent. It really moves the needle because it's like pure profit, right? I love it. No, it's did fantastic and I. think that's the. I think it's one of your skill sets been able to find those little tiny things in our world work extremely well in in the other world, but you've also been able to take a lot of things that were from again from a p. and G. standpoint from other an adobe or other large ones. To to see those things that we get using ours. That has been valuable to us again. Let's you get the biggest mistake that people make in. This industry in the ones we're talking about all the people we know. Everyone picks a really tiny town. Total addressable market seriously most people pick a really small town. Though Oh my God this businesses scaling yet like the biggest player space may make twenty million dollars a year or the like I'm going to sell impo. Hawks Hamic killing unlike all your friends you sell INFO`products still make more than ten million a year twenty lucky and we're not trying to talk. Say does not a lot of money I would love ten million dollars. Getty had his. It's much easier to be like I'm going to go. After salesforce that is where two hundred billion dollars and I want a fraction of a percent of their market. It's easier to take a small fraction of a huge market than it is to take a large chunk of a small market and I think that's a mistake that entrepreneurs in this space might as well well-made which. We don't go after big. Problems. You only just think about it could from those amazing business I'm doing hope you'll. Marketing is great, but like if we solve problems related to like Baid, gain credit cards like everyday problems just imagine if he took the skill sets that you and I haven't applied to normal businesses. You'd have much businesses. Because The credit card. Everyone needs transportation. Right he like. Got Actually a super bowl. I'll talk to you more line on the banking side. It's something of. Interest, actually it's one of the things we're looking at doing awesome things with. Appreciate that and I think. Again the the idea as far as TAM and understanding, how larger your marketplace releases! So often we talk about a blue oceans, red oceans, and trying to take this massive piece and. Really realizing that. You can do extremely well on a small piece of a very very large market, and too often, we try to become the big fish in a little tiny bond instead of the. It's like I don't care. If anyone knows me, I just want to after a big. I'm the same way I don't. My name doesn't matter that much. I don't care if they know Neil to tell us they doesn't irrelevant. You know if they succeeded. They grown after big mark, and I'm happy I love it. Why free shape that? Exists for your time as will any other parting words to our audience, or before we let you go. If you're studying. Click final site. You're trying to make money. You guys already teach all the stuff that they need to know. But one thing Kemp says we ended the call with this. Pick a big town. If you pick a town when you're using finals, you're much more likely to succeed. Get Revenue, Chris this very tidy product for this tiny market. You're barely GONNA make money. If you have all the right tools, you pick a bad market. It's harder to make money flipping bigger mind. So much thanks..
"neil patel" Discussed on FunnelHacker Radio
"Have a dear friend on the show today guy. I've been following for literally decades. It seems like eternity. My dear friend Mr Neil Patel Neil look into the show. Thanks for having. So for those don't o.`Neil basically he is I. Don't know how you could not know Neil for that matter meeting New York. Times bestselling author wall. Street I mean you literally or anywhere and everywhere. I for me, literally I love your podcast with your Eric Su Marketing School so if you're having been listening to marketing school, subscribe to Marketing School I, think the part I love most about neal is it's you guys are so content rich, but action item oriented in literally less than seventy minutes. I listened to two times. Speed is like okay. I'm having to stop every time to take notes or my send myself a message. Is If you guys haven't listened market school, I was even. Some things just even recently that I loved seven lessons at thirty million podcast downloads. I was crazy. Had thirty million podcasts was like I that's a ton of downloads. But when the ones I found, super value was just one most recently, and that was why learning to say no will accelerate your success. And I think that a lot of people don't understand that part, but when we you and I were just basically talking about and that was. How much equity should you give to your bars? And I found that fast as well so if you guys aren't following mark in school, by all means go subscribe there and definitely just go ahead. Go to Neil, Patel, DOT COM, and you get a ton of stuff but today we're gonNA dive in and really have a bunch of fun talking about some of the things that neil seeing these days again. He's been running crazy egg. Hello, bar quit sprout. A ton of other companies consults with some of the the biggest brands and around and as lobster as our zone software companies with enterprise. Neil as you take a look right now with some of the main things that are happening. From as you start talking to the business owners entrepreneurs. What are some of what somebody advice you're giving them these days? So. My advice giving them these days is go out there and provide a ton of value on all channels, so marking has moved Omni Channel There's this thing called the rule of seven marking when someone interacts sees you. Seven Times a much more likely to be loyal, more likely to convert the customer more like remember your Brab. Snowball effect so the best thing I tell people especially when you're starting office, but your phone bus out whatever you have, start going live on these channels, posting photos videos, and just going on all the platforms out there in a shot as much valuable information as you can and. Eventually. It's GONNA cost people to come back by your testimonial. Talk about it linked to you all the stuff that you want to try to thrive online. Savings Pours enterprise quite. Believe it or not, yes, because. What's funny is a lot of people think that big corporations work differently and to some extent they do, but here's the thing see. Big corporations have hundreds and hundreds of thousands of employees in many cases. You'RE NOT GONNA. Get a VP or a CMO to sign off on everything a lot of time getting directors managers to sign off on things and a lot of times. It's people who work associates starting off in these companies. Who pushed it up the? The flagpole, so if you can just educate and help the masses eventually, you'll start getting these contracts with these bigger corporations now getting the contracts in these large corporations as a big different art, in which there's a longer sales cycles procurement right, so you have to go through, get approval and budgets the Badger you on contract terms of the moment. You get one of those clients, even though it's a painting yet. They tend to stick around much longer. Appreciate that I know that? You were just talking about the ideal clients for Click. Funnels da used to be one of the things as we're battling. Churn is doing that exact same thing trying to find the right client making sure that. The clients are going to stick and I think if no matter what your businesses recurring revenue, you need to have some element of that. Even if it's a subscription based product or whatever product you're selling, you may get them in the front door on an info product, but the only keeping their is by providing valley and Neil the thing I have loved as I. Fall you over for quite some time now and that is you continue to provide value. And, with that, I was actually I was trying to get to your blog today and you have a quiz in front of your blog. Can I explain why you. So I'm guessing that your mouth Carson went off the page because the exit Hoffer, and then we have a quiz is if you're gonNA leave might as well capture any information that you could ever getting. I love it. I love it. was you take a look at some conversions these days and you're looking at optimizing things. What are some of the areas that? You find are most important for again realize our click funnels audience here. Everything from people are starting out to those people who are pretty experienced. If you were to talk to the. Person is getting started. What the conversion metrics they need to pay attention to, and then after person again has hit through that million dollar mark. What are some of the things they be focusing on on? Sure, so your first one group of people who are not a million dollars in the first reckless people overnight per month or per year. Let's look at annual. Are So the little things. Really add up if you're making any revenue upsells down salsa, which is funny enough what you guys end up doing like. Does it see because when you do conversion optimization? There's things that may win may not win, but something that was all the time is adding up in down salt, and if you're and downfalls, provide you the results faster so anything that sells speed or automation that does really well so like. Do it easier quicker get the results faster also swerve that those kind of upsets do extremely well. And if you added three upsides and downsides of on checkout, you'll do while checkout that does well to another thing that most of your listeners.
"neil patel" Discussed on Marketing School
"I've Eric Su and today we're GonNa talk about how Neil Patel tell gets ahead of his competitors because we're coming up on the New Year and you know it's good to know how some people think of the things differently right so people have different tactical ways of what do we think. So Neil. How do you get ahead of your competitors at yeah of curious? Let's go so I do two things. The first thing I do before the end it year is I worked during the holidays. It gives me many more hours than my competitors. You know yet. Assume that everyone's GONNA do whatever it takes to succeed seed Michael Moritz once said this when he's talking about China and he got a lot of crap but he was talking about how in China they work six days a week. Like it's not. Just you know Monday through Thursday. Believed they work Monday through Saturday. Some even work Monday through Sunday and their days alike eleven plus our days so if you just work more hours assume you can do. Efficiently gives you a huge leg up and I think you also very similar with your work ethic as well. This is true. Maybe it's the Asian. That's it us while okay do anything I guess so I think this goes both ways of Ab. I'll talk about in the next podcast. But when's the last time you took a vacation. They should. You could ask these back to me. Yeah I took a vacation last week or the week before I take vacation probably the at least once every two three months support at. What are you doing on vacations? Are you working or are you just completely disconnected my my indications that aren't really like quote unquote real vacations like a lot of San Diego per speaking engagement offices also down there so go into the office and work allows to do speaking being in the same time. So I'm making money there. I'll take my wife and kid and all like take a few hours out of the day go to the beach so that when everyone's happy the oil do dinners. You know two three times a week and just relax. Modifications are fully occasions. More like word -CATIONS and I'm working and also spending time with family so you're basically finding a way to integrate. You're not separating work and life right it's together. It's you're integrating them. Yes yeah so I integrate on my talk to my wife about work all the time I talked to my baby about the stock market. The economy will tag team business but she probably doesn't understand anything adding other than she spits at me in the last after but a founded work really well and I don't necessarily take a break on the weekends so I'll do things like like when we were in San Diego. During the day I came back to our hotel room and I took my wife and daughter to the beach and we spent like two three hours walking around going to the beach talking. I want I do this. I'm not on my phone. I stay disconnected. I just spend quality time with family and being the same feeling kneeling record a podcast in advance. So it's not Halloween yet. Technically woman recording this podcast. You know like this weekend I'm GonNa do Pumpkin patches with my daughter my why and next weekend on next week. Also do some Halloween activities and stuff like that during the day as law. Nice family man Neil. The other thing to deal is sometimes we talk to each other at Weird Times. You know where people are basically disconnected. We're still talking on the phone like eight. PM Nine PM things like that. Yes so and that's right because we were constantly constantly working and the reason we do this. We WanNa win right so the vacations Eric. Kinda does the As well discuss this in the next episode or vacations or whatever you want to end up calling them but yeah that helps us energize and that helps us. You know work extremely hard because if you just work constantly for you're a year straight notifications. No free time. No watching Netflix for doing things. That are useless. That aren't needed. You'RE GONNA get burned out the other thing Ah I do. That's worked really well. Is I planned. Partnerships typically from November and December of each year so like for example Apple Guber suggests is a free tool that I ended up building. I'll say it'd be really good to build a web slugging. Most people don't know this because of the licensing in Mosul Mosul Build plug-ins Jack almost all of someone's code and just released a savings act plug in and I'm not saying I would do that. You can't end the reasons. Say almost all because some of the code that you can't do that with the technique news the developer. But like I don't have a wordpress plugin a chrome So things at all due in the next few hugh months is I've been hitting people up. Forty haven't he's like. Hey I want a creative different version of your plugging XYZ CHANGES DO rupture being flip. You drive users. Whatever it may be soggy super created so that we can move extremely fast while most people they just go traditional Rawson being like? Hey let me go and our competitors are doing this. I'M GONNA go to walk. That takes a lot of time and money. I don't have either of those things so what I do is I try to forget. Forgot unique creative ways to get ahead just partying with people who can give me the white label solutions or modify. What they have throw less money than have to? If I had to build up from scratch and I can get ahead much quicker all right so that is it for today. This is how neil gets ahead of his competitor. So people enjoyed it. And if you like you're seeing Neilan I in person and we are doing these in person. Events is called the growth accelerator were duties a couple times a year. You could apply markings go the flash live. That's L I v not to learn more and don't forget to view subscribe to this podcast because it helps us grow and we'll see you tomorrow. We appreciate you joining us for this session of Marketing School. Be Sure to rate review and subscribe to the show and visit marketing school dot. I O for more resources based on today's topic as well as access to more episodes that will help viewpoint true marketing success. That's marketing school dot. Io until next time class dismissed..
"neil patel" Discussed on Tales From The PROS
"If you're on wordpress blog, there's a plug in called the Seo Plugin that helps as well. So other than making your code really friendly, and of course, writing content because as you said continents, King where you really need is people Lincoln to you without the links. You're not GONNA do that. Well, think of lead links as like a voting system. The more people linking to you the higher chance you have a ranking higher. So a good way to find out who's linking to your competitors or other people is you would just use you can use free tools, hoover suggests. that. I have and I released my Neil Patel site, and that tool ended up telling you, Hey, who's lead your competition what are the most popular pages and that'll give you ideas on what to focus on because if you know that's working for competitors, the good chance at work for you as well. So you think that I mean. So would you say that Google has a has a much heavier weight on off page strategies than on page 'cause I know you mentioned an I'm really wear of IOS well The thing is with on Patriot your Seo your onsite Seo and you know. For example like interlinking entitled Tags and and Meh Descriptions and all that all that stuff. That's very important. Right but you think off page. Content like writing third-party sites back links you think that's more Google is looking for that. Google has a heavier weight on those strategies rather than on page. Do you think or is it kind of balanced or it's a mixture of everything they're looking On page, lee-ing looking at content the looking at things like cross linking in your title tags duplicate content in time on site while time looking at how many brand is you have there literally looking at, you know hundreds and hundreds of factors. The reason being is competitive. They want by the best results for users. Now, really have today second look at everything to do the best. You know based on What are you thoughts on like social media I know the social media signals, right. So for example you know I I I write a piece of content on entrepreneur dot com right and that that content gets a thousand shares and what have you those those social signals do those impact accompanies website rankings or or? No? Indirectly they do directly. No. Now. Think of it. This way you get a lot of chairs.
"neil patel" Discussed on Tales From The PROS
"And really like. What steps did you take Neil and building a strong authority because you know I mean. I I see your videos on linked in really all over the place and I love him. I love the messages that you given just a way you brand yourself and your company's the products that you've built and and just and the community that you've built around the world and just your follower. So hot what steps did you really take to build such a strong authority in the digital marketing SEO space. Yes. So Just. Helping people I spoke at events gave revise a blog cream videos. We just put a ton of information out there and you help people eventually you'll build up that authority. then. It doesn't happen overnight doesn't happen over six months even even a year it takes two, three, four, five years really You'll see little growth here and there, but it all adds up and it takes years for to add up to being a substantial enough amount. What well, where are you going to say? Not the same thing. Okay. So, was it something like I mean I know obviously there's no. There's no shortcuts or anything like that. Trust me. I know that from experience it takes it takes a lot of time and hard work and patience and just kind of getting yourself out getting yourself out there on on pretty much everywhere on not just focusing on one platform but. Building your. Were you focus? You think it's easier to focus in one niche in just something that you're truly passionate about or what? What what are your thoughts on that? I it's it's not a I do agree you shouldn't a folksy but. It's not even the niche it. It's more the second part that you're talking about, which is your passion since. Pasha something whether the niche or whether it's a big industry needed to focus on one thing. But the moment you're passionate about it, you'll put in the time the energy, the ever everything that's needed to succeed. And that's why you need. It's things happen easily they don't happen overnight. They don't happen with little effort, and if you're not passionate, you're not gonNA put in the time and the effort and the hours and you may end up giving up. And obviously everyone knows that you're you know you're it seems like you're a lot of your skill. I mean you have this strong personal brand of course, but you have strong skills in. Your Company Neil Neil Patel digital and you you offered you know Paid advertising services and SEO and content and social media all that good stuff but it regards seo search engine optimization. What would you say to help people out because I think a lot of a lot of people I mean Seo is you know it's been going on for a long time a lot of a lot of. Digital marketers know what it is but other people who really don't you know I, work with a lot of startups and even just other companies traditional Comey's. Not even on the web, it's crazy man like I'll see companies out there in. Have you done any SEO and they're like, what do you mean Seo on like Oh you're kidding me right like you haven't done any you haven't tried to increase your rankings on Google that so powerful. So so in regards to Seo what would you say are the most important strategies to essentially execute in getting a websites ranking civil top of Google search? Obviously, we know content is king social media is important as well Kind of what would you say about that?.
"neil patel" Discussed on Mixergy
"It works. I got paid one hundred ten grand to steal in how paypal's great where on you to, I had to pay this Famer put the disclaim. Oh, you mean on your YouTube channel? Yeah. Works people pay for the all day long element in. They're like, would you do video for PayPal for one hundred ten gun lighten? How long is the video like a few minutes? I'm like sounds like what about, like whatever you want? Like sounds good. That's where I had a hard time trying to figure out what to talk to you about. Because there is this. It's not just here. I actually don't want you on, on YouTube ever, but I do see you on, on Facebook, and you do just stand in front of a white wall, someone shooting video and clipping you. It's giving me maybe the same stuff that might find on your blog. But I prefer it to there's a bunch of different things going on for you. Let's go back then to the thing that didn't work out kiss metrics what, what's your take on? What happened there, actually let subscribe with kiss? Metrics was, and then what's your take on what happened? Yes, kiss metrics was web analytics company to optimize for your lifetime by the customer. He Michael onto the company within the first year or two years. Let's two years, we got to around five hundred grand a month in reoccurring revenue. Roughly around there. We got a PC investigation class action lawsuit rail. The company CEO came in place. Didn't work out. It put an another dependent another new CEO. He didn't work out either and the company's revenue stayed the same if not decreased over time. They're never able to continue to grow it. And yes, oh, I heard from one of their ex-employees 'cause I know most employs. Right. Even hired him. He's a. Yeah. Struggle to the second round the whales, and I knew they got a lot of traffic. So I head of the guy has Keno. If you're not generating revenue from the site, your audience is probably not right. Whatever it may be. You know, you wanna half a million bucks for the domain, and he's a site, the d'alene Nelson from a half a million bucks. So then within like he got board approval right away. Thirty days wired him the money whenever he gave me the legal contract. I sent it off. And then it was all redirected everything from that site. Redirected directly to Neil Patel dot com, right? Yes. But I gave them a sweetheart deal. So I structured, the deal, like, look, I know if I tell you to switch your main in thirty days to heart. I'll give you the half a million up front. I'll even pay to maintain the blog, which was estimated around fifty thousand dollar. So it'd take on that expense, and on top of that use it for another six months. And then after all, take ownership and gives you time to transition and then I transferred to Neil Patel dot com because that blog ranks a lot of marketing terms. I knew what each of those visitors are worth because in my ad agency were monetize ING, this traffic and converting them into lead solve the basic math. And I'm like, oh, I can get my money back in a few months on, like Down's. Good. Sign me out. What, what I don't get is even are you link? Past articles from kiss metrics, bog to a U mapping them to your own blog posts. Or is it just you are got it, redirected it? So I took those blog post moved into Neil Patel in redirected. So if you submitted a guest Andrew Warner your guts posted on yelp, tell it still says written by Andrew Warner excetera. Saying links if any block host was written by me, 'cause I wrote a lot of the content as well on the kiss metrics, bog, that just got moved over. I'd have to say, written by Neil Patel, those already rent by I see okay?.
"neil patel" Discussed on Self Made Man
"Cool. That's super helpful theory go, we'll Neil. This has been. This has been fantastic. It's in Iowa pinning area of marketing that again, I've never pursued, but that's on the agenda and the priority list. Now that we're, you know, have a long-term vision for self made man in what we're building here. You mentioned earlier that your ideal consultant clients are folks who do intend mill your plus. If someone wants to go learn from you and they're not at that point yet, maybe they're just starting out what's their best option. Neil Patel dot com. And it's blog. Everything is three. There really are no paid options. Just I give it all away for free rather go. Awesome. Awesome will. Thank you so much. This has been. This has been fantastic as usual, and it's a, it's a pleasure to be able to. Have you on the show here in the to call you a friend in colleagues. Thanks so much for the time today in a problem. Absolutely. We'll guys check out Neil Patel dot com and dive into what he's posting. They're for free. It's absolutely amazing and and see if you can study, you know what they're doing from a marketing perspective when it comes to those exit pops and things like that as well. I know whenever I come across a really smart marketer, who's having a lot of success. I always screen capture things. I do video recording and Adam to my swipe file so that I can go back and reference reference those pieces of knowledge. Essentially in examples when we're ready to implement those strategies, highly recommend that you'd be the same. So thank you so much as always an, we'll see next week take care.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of marketing school i merits do and i'm you'll patel add today we're going gonna talk about how we live in a world where common sense is no longer really common so what do you think about but this well how the world is today the world is really crazy right so forget all the political stuff that's happening but people these days especially when it comes to marketing and entrepreneurship they're like oh yeah you just got to do everything that is a logical and what's worked for the people well what's logical on works for other people has been seen so many times it doesn't work anymore for example ecommerce checkout out pages here's a question for you eric already know he knows the right answer does it convert better to have all the form fields on one page and make it simpler and easier for people or does it make sense to break down into two steps and make it more complicated and give people more clicks most people would say number two the routine number two you as in which ones better the more clicks they want more steps one collona no more literally ones like that's very widely onestep checkout us yeah but you're saying number two why does number to convert better because while i've seen it convert better because here's the thing when you do number two when you instead of having everything on one page it's less overwhelming right yes and you get people the micro commit yes yep yep and when he was talking about micro commitments is when you get someone to putting their name an email address and then they see the rest of the software like uh well already put in my name an email miles of complete the rest and you roughly see like a ten percent increase in conversions by breaking out your checkout pages enter multiple steps but most people will be like that's not usable it's just easier and it makes more common sense suggest have everything on one page but the world is changing which what you think is best isn't always what's best for your business another example of this is let's say you're doing a website where you're.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon meanwhile gum to a another episode of marketing score i'm eric soon and i am yo patel and today organ talk about top marketing tools to win business without being the sleazy so i guess i'll kick it off while you can start with the email service provider and y'all i'll go with mine and neil uses a different one but i used drip and just having email service provider collecting emails and then nurturing people with content does help you win business over time without being sleazy 'cause you're sending them good content you're being helpful and you know we've we've got people on our list that we know we didn't really know that we had our listen to enrich too you know enriched all the people on their and we found out okay there's mercedes there's shell gasoline there's audi right but just reaching out to them individually in providing them value goes a long way you should also check out webinar jam women are gem allows you'll run live webinars in which you can promote a product or service or offering all through the webinar so for example let's head i'm trying to promote marketing services where i teach you guys had a grow your traffic and i wanna get you as a client i would end of educating you on all the cool marketing techniques that you could be using to grown and be like look do you find this overwhelming do you need help do you want us to just do it for you and they can click a button you can say like oh go quick to get started by an or work with neil or work with eric and they can fill out a lead form or if you're selling a ebook or ecommerce product you can just say by your product within the webinars they can click the button and it allows them to buy and sell them.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of marketing school i mary sue and i'm neil the talk and today we're going to talk about how buffer and who tswete are hurting your facebook reach neil it so what most people don't know about facebook is they have their own tools to publish content and if you're on facebook what are they do facebook makes money from the visits that you're creating ad revenue there's a higher chance that you're gonna end up clicking on facebook one of their add than engaged in stick on there and check out what your friends are doing now on the flip side if you're just using tools like buffer and whose feet sweetener never logging to face with to schedule what happens to facebook they don't make had revenue from you now what ends up what we notice we've done a lot of tests on this we used buffer and whose scheduled post it doesn't get nearly the amount of engagement verses when we post live on facebook or use facebook's own publishing tools and there is a retief i'm talking about more than doubled to triple so if you want to schedule posts use the tools at facebook's providing with in their own website to schedule post eased buffer and his your reached gest tanks by two to three ex yeah the only thing i'll out here i really don't have any i agree with that there's not much to to say around or adds that but i will say you gotta make sure i mean they're the whoever's managing your social media it is within the process where if you're posting to facebook for example it's got to be defined in a documentation that you're not using buffer you're not using hoods we you're not using meat edgar right that's assuming you care a lot about your facebook reach now you're okay probably using with.
"neil patel" Discussed on Marketing School
"Get ready for your dnc dose of marketing strategies and tactics from entrepreneurs with the guy oh and experience to help you find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of the marketing school i very to an annual pta and today it will go talk about if socials sharing a buttons still work so i mean it we have social sharing buttons on our side i mean we use a note we can use different plugins out there there's like sumo for example but i mean for me i don't think i've actually click on a social sharing button at years for me personally i just use buffer if i wanna share something but you know that the new just because i do some things one way doesn't mean other people do it that way chairs to get your thoughts around this 'cause i mean a lot of people read your stuff neil attracted clicks on i'm not even a half a percent of the people are click on diesel for sharing buttons they do drive traffic every once in a while was even bunny is sometimes all see like more tweets on my article than how much traffic that article had received from twitter which is kinda funny which means people are just tweeting zone sharing things alba known believing like clicking on them secondly the other thing that i've learned from sulfur sharing is the only way to really boost your traffic from these social sharing buttons integrate them within your copyright what's a woman you can take quotes from your blog post in tweet a mile quick to tweet.