17 Burst results for "jocelyn brown"
"jocelyn brown" Discussed on WBUR
"When that court case was settled owner of the copyright on the record, however, if you sample somebody And the record is hugely successful. Shouldn't the person whose voice it actually is receives the money out of all this bounty? But there was no president. There was no established rules about how you would handle something like that. So the lawyers had to fight it out. To this day. Lolita's vocals have been sampled over 700 times, making her one of the most sampled artists to date, and she is certainly not the only dance vocalists who felt cheated by this practice. Another New York danced. Eva Jocelyn Brown had a huge hit with somebody else's guy in 1985, a song she wrote herself after working for many years as a backup singer and studio vocalists her next single Love's gonna get you went to number one on the dance chart. 1990 German producers. Snap released the power a dance rep hit. Sampling love's gonna get you. Johnson's vocals were eventually cleared for youth. But she wasn't compensated since she didn't own any rights to the original material snaps. The power went to number one in the UK Became a defining hit of the decade and has since featured in hundreds of films, commercials and TV shows. Some.
"jocelyn brown" Discussed on WNYC 93.9 FM
"May come from sitting on a night when things don't seem so cool. It's all right. Don't worry. The sun is gonna shine Monday. Along with world If your head's a posh will try in, it's gonna be all right. Self shine Beautiful. Even words got people way E would describe the Jersey sound as very soulful, melodic. Meaningful lyrics that people could really connect with. And I think a lot of that comes to the fact that so many of those artists and producers came from the church. In New Jersey. We just had a plethora of gifted and talented songwriters Producers artist, so there was an abundance of material that was right there in the New York New Jersey area. Would also work with some of the hottest DJ producers emerging from the underground scene. Performing at the featured artist on four number one dance hit top. Terry produced two of these records, which also featured my friend Jocelyn Brown. Guy that's strictly rhythm. Gladys ushered in a new generation of.
"jocelyn brown" Discussed on WBEZ Chicago
"Just the place to hear recorded music. Donna prints all these people would be in the garage, Grace Jones. And of course, no leaders. Well, shock. Jocelyn Brown and I performed there too many times. Later on is two tons of fun and the weather girls alongside eyes or Armstead, But initially we both got our start singing background for the late great disco superstar Sylvester. Sylvester was a out gay black man at that time in the seventies. That was really a no. No in the business. Thing, Woz. He wasn't going to sacrifice Who he Woz. He really broke ground in ways that were phenomenal for the time. Martha, Wash. Has one of the most powerful voices I've ever heard. She's an incredible performer and vocalist. If you're going to look at disco and dance, music royalty you're going to think of Martha, Wash. Harvey Fuckwad, who was producing, Sylvester told eyes are in my way needed to record our own album. And we said, Well, okay, way, went in and did the first two times of fun album, which did well with some of the singles. Phenomena of disco was sweeping the world James Arena, so radio stations began to change their formats from pop and rock to disco. John Travolta in Saturday night Fever. I think what happened was there was an oversaturation in the market. It was being pushed everywhere and some of the acts that were in disco music like the village people and such were a bit on the campy side. And so some of the music increasingly was not really being taken seriously. But it was getting tons of airplay, and.
"jocelyn brown" Discussed on WBUR
"Then they would average it out. And that meant people paid attention to you. Ah, lot of attention Things got a little messy. You were trying to buy their way into the charts like, say somebody like to certain type of champagne. They'd come with the champagne and they come with the test pressing and they expect the record to get started. The next week. I refused to let them do that. Uh, New York was unquestionably the breaking ground for disco. James Arena is the author of a six books, Erie's On the History of Disco and Dance Artists Around 1976. We start to get the 1st 12 inch singles or extended versions, and that originally was for the clubs to give them a longer track to dance to Mm hmm. The dance floor, especially in the seventies and eighties was the great equalizer. You had people off every nationality, every background, sexual orientation. Everything. People would go to these clubs because they had the best music. They would play things that they had never heard before. And people bonded on it was all brought together by this music by the artist who sang it. The artists who wrote it and produced it and remixed it, and the DJ's Who played it, They performed a tremendous community service. Hell, Cooper, what we call underground dance music. Okay, I don't know anybody who ever use the term disco, to be honest way, always called advanced music, Or we call the underground dance music. We were talking about what specific clubs that were not really catering to the mainstream at all. But underground clubs weren't just the place to hear recorded music. Madonna prints all these people would be in the garage, Grace Jones and, of course, Lolita as well. Shock. Jocelyn Brown and I performed there too many times. Later on his two tons of fun and the weather girls alongside eyes or Armstead. But initially way both got our start singing background for the late great disco superstar, But we don't have a problem with girls like Sylvester. You really have to be. Sylvester was a out gay black Man at that time in the seventies. That was really a no. No In the business thing, Woz. He wasn't going to sacrifice who he Woz. He really broke ground in ways that were.
"jocelyn brown" Discussed on The Face Radio
"Up theory. You dr david let tattoo. I gotta let you know yup go right wasn't would you can jocelyn brown with ritu weeks draw drill. Got me new y in live in the live chat. We've got some reviews coming in audiences dope chain. He knows it's weeks in kibe they.
"jocelyn brown" Discussed on Rock N Roll Archaeology
"Is christmas. Went up to that. Client life with all the off three tshuva in families and in the wider community. And that's you know that's what we did back in the day when was raving. That was the right family when and let's just list because we i mean Let's let's take us back to sign win. I reckon you and me both solids as well because an opportunity you picked out for me and you said this is one of my old song fibers and yeah was really because that's definitely a mindless on favorites and this is i mean i was. I was a soul jazz funk you know those days. The pirate stations like solar j. fm l. w And they play in. wr r. this is before. I even whatever your and this and this band. The challenge was studio and they had different vocalists and and light you sometime. Jocelyn brown would front and this was luther vandross glow lousier and this was before he blew up as loofah duluth. we both knew and loved with silo..
"jocelyn brown" Discussed on Pantheon
"Definitely a look i know it. Yeah i know and it's about. It's all about family. You know we got we got off and and you know we pull the followers of the podcast and the label. Keep in safe and stuff. We've we've here trying to give that message in a real because stream potent. Every every christmas is the around is not. You're willing bravo's acid in wolfenstein and if one goes to hell. Family gathers around everybody goes. There is christmas. Went up to that client with all the off three tshuva in families and in the wider community. And that's you know that's what we did back in the day when he was raving. That was the family when and let's exactly this will john being strong because we i mean Let's let's take us back to sign win. I reckon you and me both solids as well because an opportunity you picked out for me and you said this is one of my old song fibers and yeah was really because that's definitely a mindless fulltime favorites and this is i mean i was. I was a soul jazz funk you know those days. The pirate stations solar j. fm l. w And they play in wr r. This is before. I even whatever your and this and this band. The challenge was studio and they had different vocalists. And and you sometime jocelyn brown would front. And this was luther vandross glow of lousier and this was before he blew up as loofah duluth. We both knew and loved with silo..
"jocelyn brown" Discussed on Pantheon
"Singer would stevie after college right. Yeah so they will not graduated. Well i had one year left at morgan state university. Okay came sing with the choir. For martin luther king celebration that we did every year every year he would come this. Martin luther king celebration birthday celebrations so when he was there my best friend already started working for him like a year or two before and he was looking for an alto voice so she asked him because he wanted me to move to california as of she accident. Could i audition in mile dishes. Which was audition with something else. I was like i'll never. I'm i'm graduate cows like i'm gary star low. Reagan made it was like. Oh my gosh. we're kind of a. Yeah he was playing. You know frigid scales miscellaneous like they going on and i had to counter. Counterpoint is like what in the world learning school but it was hard. It was hard it could you know it was just hard and i was nervous and the stevie wonder and like he like you don't know man's ears incredible like you know you don't want beginning mistakes account stuff so I asked him if i could finish this one last year this last year school and give my parents my degree so i can feel good about going to california and just my life and he thought he was a cool idea so a year later i literally called him like graduate and i was like steve kidnapped. Please i you have any work. We not some finish school. And i said yeah. I'm working on a sprightly jungle. Roger cancel that selected i. The first gig is absolutely amazing You know of course the music is always thomas fantastic and so it was an honest with Career like that. It was crazy. That's awesome now. Was that around the same time as things were brew brewing over with Incognito over in london or sell up to long story short When i was out there in california stevie had has prepared for brazilian tour and used the of course you know more older experienced People who have been with a full washer say right and not older but in the sense of age but older than they've been here for a minute and use them to go on to announce wasn't invited in also so hurt. But i i just i had to get some worse i worked. I worked at the warehouse. Music store in la. In north. hollywood. I worked at the may company i taught voice managed to grow group. I did everything. I could just to survive on him and that was not that long. I guess when. I stopped working with him moves prior to september. And then i worked. I was doing some bridge. Bryant a single bridge bryant. She called me one day and said i'm her friend. Steve harvey drama from scotland needed Adjusting put his tracks. That will fit believe Msce messy harvard. As worked with him for a while he called me one day said mesa. My best friend in london is looking for a new american. Singapore is band. Are you interested. And i was like yeah i mean i heard woodward so i went to a musoma day and i looked up Jocelyn brown saw. Always there. And i was like i like this. This is this is what they are. I didn't know who they were. But i just thought in a move in london. That's crazy. I would love to do that. You know so. Listen to the music and stuff in realizing the worst of i was really excited. One day boy called me on the phone. I was working to make company I came home sick early. Because i feel well so He called me and he said you know if you're trying to call you wanna know if you already to come to london audition muslim. Yeah he said we talk. Just talking have a conversation about music and i told my love funk and i didn't know they will jazz band so he was happy about that and we long discussion about music. He asked me to sing. Don't you worry about a thing. And he said can you say again and chase the kids singing again and i did. And he's a cool manageable. Call you next week was scheduled you but the next morning This was saturday on woke up the phone in the gut. Said stephen king's name was He said mesa. I don't know what you're saying the boy last night. He's losing you got gig. So we're going to bring you over in the next week or two and i was like what next week to like. I have a whole apartment in la clear out. But i went for it. I just got a round trip ticket and just went to london. Wow okay so tell us tell us about that so so you got rid of your apartment. Yeah i got rid of my problem within a week and a half a packed everything up and it's in a ups home to baltimore. Parents and I just left. But i still had Raising this is that. I got to lax. And i had like four suitcases stuff. Pack was on live. I know anything so the stuff like food. I didn't know what was going. Sounds like my first traffic. I get it. Yeah yeah so they will be hungry. I was like oh gosh. i didn't have any money. 'cause i spend money packing up and then i got to the airport. I had hundred and three dollars and they charged me two hundred dollars for the extra baggage. So when i got to london and it got to customs and they saw the estimated a million questions one of the questions was. Do you have any money. And i was like I don't have any money right now. No kid twenty. Four years old. And i said i don't have any money right now but the mandate blase gonna give me some. I get here and they were like. That's that sounds like a movie. It was it was insane. It without you know. I'm writing my little memoirs but and i very much like the soyuz because always such a you know just green didn't know i was like oh my life is by the chain like living the dream. So here's my dream come true. Some great moved to london and all that kind of stuff in the customs. People like on So doubted his room and they checked all of my luggage. And i guess they figured i was doing some drug thing. I don't know what they thought but they I mean i you know i saw office in baltimore. The wind was popular. I don't know what was going to say. It was weird so they wanted to a cavity search. And when when they were about to the late. I'm wait wait wait wait wait. Hold on. Hold on. Hold the phone. Did you say what i think you said. Yes they wanna do a cavity search. Yes that's how dramatic this whole thing on your person your physical body cavity so they had a female officer come in a big a big gigantic jeremy lady. She was used like a seventy tom and she came in and shoot. Okay i'm nervous. I'm nervous house now. i was crying. I was trying to talk to please come from like. I don't wanna do this and i. It was crazy. I knew his name's blue. I didn't know his name was john-paul money. I didn't know anything about him. So i just said blue. And there's like that's not a real name i need. We need his full name. I was like. I don't know who is so i was taking so long. It was hours. So i was thinking so long to come out of the airport that blew a came in and take a look because i knew i landed. They knew i was there so they called the The cause people automated and but she put a glove on right as you put a clever. Does she do like the little snap. Like she puts it on guys on. Come on come on. She did the snatch. Slow this thing on and i lost it. I was like no. I was crying like tune into somebody goes out. We've found louis. I felt to the floor. The slink down by the move. I was done. I was done like my whole body was just like done. I was so scared. Like i'm not taking my clothes off. Let him take me to jail there. Taking it back to america today like you know. You're not you're not coming into our country. You don't have any money you come to see. We don't know anything about you. That had nothing my.
"jocelyn brown" Discussed on Rock N Roll Archaeology
"Singer would stevie after college right. Yeah so they will not graduated. Well i had one year left at morgan state university. Okay came sing with the choir. For martin luther king celebration that we did every year every year he would come the king celebration birthday celebrations so when he was there my best friend already started working for him like a year or two before and he was looking for an alto voice so she i him because he wanted me to move to california as of she could audition and mile dishes. Which was auditioning something else. I was like i'll never. I'm i'm graduate cows like i'm gary star low. Reagan made it was like. Oh my gosh. we're kind of a. Yeah he was playing. You know frigid scales miscellaneous like they on and i had to counter counterpoint. It's like what in the world learning school but it was hard. It was hard it could you know it was just hard and i was nervous and the stevie wonder like he like. You don't know man's ears incredible like you know. You don't want beginning mistakes account stuff so Addition i asked him. If i could finish this one last year this last year school and give my parents my degree so i can feel good about going to california and just my life and he thought he was a cool idea so a year later i literally called him like graduate and i was like steve kidnapped. Please i have any work. We not some finish school. And i said yeah. I'm working on a sprightly jungle projects. Cancel that selected. I the first gig is absolutely amazing. Time you know. Of course the music is always thomas. Fantastic and so. It was an honest with Career like that. It was crazy. That's awesome now. Was that around the same time as things were brew brewing over with Incognito over in london or sell up to long story short when. I was out there in california. Stevie had has prepared for brazilian tour and used the older. Of course you know more older experienced People who have been with a full washer say right and not older but in the sense of age but older than they've been here for a minute and use them to go on to announce wasn't invited in also so hurt. But i i just i had to get some worse i worked. I worked at the warehouse. Music store in la. In north. hollywood. I worked at the may company i taught voice managed to grow group. I did everything. I could just to survive on him and that was not that long. I guess when. I stopped working with him moves prior to september. And then i worked. I was doing some bridge of bryant. A single bridge bryant. She called me one day and said i'm her friend. Steve harvey drama from scotland needed Adjusting put his tracks. That will fit believe Msce harvard as worked with him for a while he called me one day said mesa. My best friend in london is looking for a new american. Singapore is band. Are you interested. And i was like yeah i mean i heard woodward so. I went to amused. All day and i looked up. jocelyn brown. I saw always there. And i was like i like this. This is this is what they are. I didn't know who they were. But i just thought in a move in london. That's crazy. I would love to do that. You know so. Listen to the music and stuff in realizing the worst of i was really excited. One day boy called me on the phone. I was working to make company I came home sick early. Because i feel well so He called me and he said you know if you're trying to call you wanna know if you already to come to london audition muslims. He said we talk just talking. Have a conversation about music. And i told my love jazz funk and i didn't know they will jazz mcmahon. So he was happy about that and then we long discussion about music. He asked me to sing. Don't you worry about a thing. And he said can you say again and chase the kids singing again and i did. And he's a cool manageable. Call you next week was scheduled you but the next morning This was saturday on woke up the phone in the gut. Said stephen king's name was He said mesa. I don't know what you're saying the boy last night. He's losing you got gig. So we're going to bring you over in the next week or two and i was like what next week to like. I have a whole apartment in la. clear out. but i i went for it. I just got a round trip ticket and just went to london. Wow okay so tell us tell us about that so so you got rid of your apartment. Yeah i got rid of my apartment within a week and a half a packed everything up and it's in a ups home to baltimore. Parents and I just left. But i still had Praising this is that i got to lax. And i had like four suitcases stuff. Pack was on live. I know anything so the stuff like food. I didn't know what was going. Sounds like my first traffic. I get it. Yeah yeah so they will be hungry. I was like oh my gosh. I didn't have any money. 'cause i spend the money packing up and then i got to the airport. I had hundred and three dollars and they charged me two hundred dollars for the extra baggage. So when i got to london and it got to customs and they saw the estimate is a million questions. One of the questions was. Do you have any money. And i was like I don't have any money right now. So kid twenty. Four years old. And i said i don't have any money right now but the mandate boys ain't gonna give me some. I get here and they were like. That's that sounds like a movie. It was it was insane. It without you know. I'm writing my little memoirs and i very much like the soyuz because always such a you know just green didn't know i was like oh my life is by the chain like living the dream. So here's my dream come true. Some great moved to london and all that kind of stuff in the customs. People like on So we doubted his room and they checked all of my luggage. And i guess they figured i was doing some drug thing. I don't know what they thought but they I mean i saw officer in baltimore. The wind was popular. So i didn't know what was going to say. It was weird so they wanted to a cavity search. And when when they were about to the late. I'm wait wait wait wait wait. Hold on. Hold on. Hold the phone. Did you say what. I think you said. Yes they wanna do a cavity search. Yes that's how dramatic this whole thing on your person your physical body cavity so they had a female officer come in a big a big gigantic jeremy lady. She was used like a seventy tom and she came in and shoot. Okay i'm nervous. I'm nervous house now. i was crying. I was trying to talk to please come from like. I don't wanna do this and i. It was crazy. I knew his name's blue. I didn't know his name was john-paul money. I didn't know anything about him. So i just said blue. And there's like that's not a real name i need. We need his full name. I was like. I don't know who is so i was taking so long. It was hours. So i was thinking so long to come out of the airport that blew a came in and take a look because i knew i landed. They knew i was there so they called the The cause people automated and but she put a glove on right as you put a clever. Does she do like the little snap. Like she puts it on guys on. Come on come on. She did the snatch. Slow this thing on and i lost it. I was like no. I was crying like tune into somebody goes out. We've found louis. I fell to the floor. The slink down by the move. I was done. I was done like my whole body was just like done. I was so scared. Like i'm not taking my clothes off. Let him take me to jail there. Taking it back to america today like you know. You're not you're not coming into our country. You don't have any money you come to see. We don't know anything about you. That had nothing my.
"jocelyn brown" Discussed on OC Talk Radio
"L. m. a radio show and the man who put it all together keeps I been growing all the time but he's not wearing is special Reagan had today so I don't know maybe he's not feeling that ship over Mayor Jim they signed equipment at this eleven years we've had five hundred twenty eight episodes twelve thousand six hundred ninety six listeners in this week the show is also Nobles through Alexa Buddy has an Alexa APP simply has to choose he'll go up in the APP choose and Games search for US elevate and Ed and choose US elevate radio they can listen to it anytime that they feel like isn't that great isn't social media wonder why I appreciate the heavier device the room there and it started talking to minute minute you said her name the background yeah exactly Keiser Way I'm excited today about this particular show we could say always excited about all the shows but Jocelyn Brown comes to us I listened to her on sales pipeline radio when she did within the art and science of Customer Loyalty Community Advocacy and more than she was on there with Matt Heinz Oh year or so ago in we added that show you're his sidekick also fall yes I am that it was a great program a restart Johnson a talk more about this issue of the customer being the center of everything so the title of our program today is the payoff when customers out the.
"jocelyn brown" Discussed on OC Talk Radio
"I welcome once again management it probably starts here with the S. l. m. a radio show and the man who has put it all together keeps it alive and growing all the I'm not wearing is a special Reagan had today so I don't know maybe he's not feeling over mere hey jim Equipmet this eleven years we've had five hundred twenty eight episodes in twelve thousand six hundred and six listeners in this week the show is also available through itself anybody who has an Alexa APP simply has to choose he'll go up in the APP chooses skill and Games search for US elevate and go ahead and choose accessibility Arabia when they can listen to it anytime that they feel like isn't that great isn't social media wonder why I appreciate that you have your device in the room there and started talking to you a minute minute you said her name did you hear that the background yeah EXAC CLINT IT AK say way I'm excited today about this regular show we could say I'm always excited about all the shows but Jocelyn Brown comes doing this I listen to her on sales pipeline radio when she did Osho there the art science it's of customer loyalty community advocacy and more than she was on there with Matt Heinz all year so go invert we added that show your his side also fall yes I am did it was a great program I raised up to Joson talk more about this issue of the customer being the center of everything so title where program today is the payoff when customers of the center of everything for marketing and Sales Jocelyn Brown is the senior vice president custom there's and revenue she oversees sales and customer success teams at our kids allocate is a marketing platform recognized leader in Marketing.
"jocelyn brown" Discussed on OC Talk Radio
"The next couple of weeks and next week on sales pipeline radio we have Joe Hyland. He's the CMO of on twenty four. We're going to talk talk about secrets of CMO's secret successes behinds mobis revenue leaders joey started a podcast called confessions of CMO. We talked a little about that and the week after our first episode in March. I'm super excited. We have Jill Conrad. She is one of my favorite people in the B. Two B. Sales world. She's written a number of books including snap selling and just huge hugely hugely influential to me into others in B. Two B. Sales so excited to have her join. The program is well today. We still have a little more time with Jocelyn Brown. She's the VP of customer MMA success at Ala Katya Jocelyn from your journey from eloquent Oracle to where you are today having that sort of culture and focus on customer success is great but I think continuing to provide fight ideas and insights to your customers oftentimes and I think we've seen this data from Gartner and CB in others. It's not just providing phone number to call. It's not adding more features. It's really helping helping your customers become smarter giving them new ideas and insights that is a huge competitive differentiator so the content or seeing online and then what you're providing to customers is a huge part of your job as well absolutely and I think to bring it to sort of brass tacks as much as we talked about a lot of softer stuff in the culture of Alachua that really drove such an amazing community for us. I mean that resulted in in real impact in real results and not came with investment doesn't happen by accident and and there is a real outcome to that so customer success should not be mistaken for dialing for smiles. It's absolutely not that when you understand stand a customer's business with when you have a great relationship and great empathy for what they're trying to accomplish and you're really trying to help them solve that problem. You will make that company company successful and they will grow by more and you will make that individual successful and they will remember that and they will take you everywhere they go and not amplifying effect of advocacy advocacy comes from the real work of listening understanding and providing solutions for your customers that includes clued your software but also in advice gyns in connections in helping them talk to peers that are struggling with the same things I would want anybody to mistake customer success just for service or something saw it has a true and very real business benefit absolutely a lot of people listening. Probably you're in that that can't we talked about the beginning ending of the of the episode around just not really having people not having resources and so if I'm if I'm a VP mark listening saying yeah this makes sense. We need to be doing this but I don't have Jocelyn on my team yet I don't have you know we have this in my budget. What are some things people can do to build the foundation for a more impactful customer success effort effort yeah absolutely the the good news is it's probably an extension of some of the stuff you already do that? Idea of journey mapping notes talked about a lot in the the marketing. It's extending that all the way through the customer life cycle and understanding the touch points the contents the tools the other other types of things the triggers all the way through that they're going to help the customer better going to provide opportunity for your company and sort of seeing where your gaps are and where you might be able to get the biggest bang for your buck in terms of closing that gap understanding the journey that your customer is going through and using your tool is just as important as understanding the journey Ernie that they go through in researching understanding and making a buying decision but a lot of the same tools apply a lot of the same theory applies a lot of the same work can be done for me. It's always going to involve a team. I think that in certainly be nothing really can replace that relationship and that empathy and somebody really feeling like you care what happens to them in the context of how you're working with them. I had the version of a customer who I've realized I worked with for eleven years. Come visit us in our headquarters and just before she got up to tell her story she returned to me and said having a company really care about you. Matters maters a lot and she's a buyer. She's the person making that decision and not matters to her so I think sometimes people forget the human equation that there's real you work in building relationships and those relationships carry an inherent value for the customer and for the company. That's sort of working now. There's no doubt about that. There aren't enough people that I think prioritize that I think too often we look at the spreadsheet and we managed through you know the numbers we wanna hit we look at customers is buildings but buildings don't actually sign checks the people inside the buildings do and there's something about having a good relationship with someone in showing and proving that you care that not only generates loyalty but gives gives you a little bit of the benefit of the doubt you know you've got you know things are going to break you know things are going to not work the way they want. You want them to so you know I think in the right environment you know in in in in most environments comments you get pro customers that are angry and yell and scream and get upset in an environment where you actually make this part of the culture where you make you make a care they call and wonder what they can do to help you there rooting for you who took to do it well before we have to wrap up here in a couple of minutes. You've been doing this for a while. I think there's a lot of people that I know that you've worked with that. We've talked about in the past that you've learned from who for people people that want to learn more about how to do this right who are some of the people that have been influential for you people in terms of Customer Care Customer Advocacy that you'd recommend people go and read I take just an incredible amount of learning from my days at Alachua and I continue to work with those people and talk to them. So you mentioned Politici- Ema he certainly were right on customer success in the power relationships. Heather Fe is WHO's at look book is probably one of the most talented advocacy leaders that I've really ever met. I'm against that customer so I spent a lot of time reading their content and have had a chance to meet Alison pickens. I think she writes some really great stuff. It's really practical stuff. Maybe about the operational organizational things that maybe people are kind of craving. You've got you've actually got a plethora of people talking about it ran right now what I would suggest is fine the meet up in your local city and go and talk to a bunch of people it's really in that networking effect in not community that I get at my best ideas and I get my greatest value because as we are kind of building on this kind of a profession you don't know who's GonNa have your next best idea and and I think people are bringing experience from lots of other functions that is just accelerating the growth of customer success just making us better so find your friends. I love to hear hear from people. I'm very happy to talk to them. So you can find me on Lincoln my twitter handle is Josh Brown. JC Brown. I'm happy to interact on on this stuff because that's what's fun for me appreciate you doing that and I think you know your coach. Share in your answers reinforce everything I know about you just being a very genuine very customer centric person very very open to sharing ideas is and and your experience with other appreciate that very much I would echo the fine friends meet friends stay connected with friends that also have similar roles not necessarily in your industry not necessarily what your same the type of customer I think sometimes if you get into other industries other customer situations you might discover something that you hadn't thought about in your four walls that someone else is doing because of what feels natural them that might be truly innovative new in your industry that gives you another edge so definitely important to continue to be lifetime lifelong learners. We'll speak in Paula lifelong learners. We're going to have to wrap things up here. You're on another episode of Sales Piper. If you like what you hear today and if you want to share this episode with other people on your team you can do a number of different ways you.
"jocelyn brown" Discussed on Gettin' Grown
"Allies <hes> the song just makes me happy the strawberry letter twenty three by the brothers Johnson. Are we like forty thirty nine lastly come live with me angel by Marvin Gaye Gosh and welcome to nineteen seventy John Son see seen why this morning I was driving out here to the woods and somebody else's guy came on my or my Scheffel and went on to tell you I was in a mean rock and in the car I know I mean you would think that I I was in full performance and I was singing along because if you do not know lady than Jen I'm I'm GonNa pull it up here. They should be on my watch is I was just listening to the Apple. Watch a gold band is from Amazon Beer. Yes girl gets the money else's guy by Jocelyn Brown. Tell Ya somethin' if you like. I'M GONNA make a playlist one day that features churches songs that are about Ho Shit. I think thing that would be a really good kitchen table talk. Actually I think that there are so many rb songs that are so very church church cords and really just kind of embody church culture but Jocelyn with thinking about another woman man yes with all of the soul and anointing listen and I was like Yo this is this right here is a song ladies and Gentlemen Hello Barbara. This is Shirley. If that don't sound like a church mother to in church I mean it's just totally a thing so like listen. I just love it and that would mean my if I had to make another list that would on the top five songs okay. I'm ready your next five. No it's your it's your turn. I it's my turn Yup. I said No. It's your turn to come up with a category. Oh yeah that's what I meant. Oh Yeah I'm ready to give you your Oh. Yes yes okay okay gadgets. What are your top five favorites things about being a black girl? That's good. That's good well. I naturally no flavor very well. Yeah I appreciate I been gifted. I've been gift capacity to season my food. That's it with a with a very I've been I've been gifted gifted with taste buds that can handle spice and flavor and I know what things are missing and what you know what needs to be added. It's just it's a wonderful thing about being a black girl and I greatly appreciate you. I I grew up in a home where seasoned food was priority. I realized later in life that that was not a thing for everyone. That's something that I took for granted. I've taken for granted for most of my life not not anymore. No never I and I fully acknowledge fully acknowledged that that's a blessing but I'm interrupting you. Please continue everything five favorite things about being a black girl I also appreciate that I have the the protection of my ancestors because because I have real ancestors who are not here for you all's bullshit and they are looking after me and I agree appreciate gate. It and I really like those are my ancestors Swan. Absolutely let's see oh other fake top five favorite things about being a black girl you know I still get carded Yeah I. I got carded olive garden last week I mean that may have thought that I was under twenty..
"jocelyn brown" Discussed on Marketing Over Coffee
"The earlier you enter so go ahead and get on board with that. And we'd like to thank h refs again for their support of the show, and what a great investment into brand SEAL, you wanna capture everything that that people are talking about and understand how they're talking about you. So I definitely see more people talking about SEO in in. We do were definitely looking at our SEO very closely now to make sure that our our brands in the right place and make sure that we're we're getting found. Yeah. It's it's just something that it's such a great easy lift that's one of those obviously there's people that are way out on the fringe doing tons of workfront -cremento lift, but you can definitely jump in. And if you're not doing anything with it or very little you can make a huge difference quickly. If you pay attention to what's going on. Yeah. Hopefully, you don't get in there and find out that your competitors. Have at all locked down tight. You know, there's still somewhere to go. But again, it's always better to know than to just be playing. Well, then you know, where to adjust your investment to adjust in slide. Yeah. Yeah. No that that's true tying right into to the way, you guys run it. Let's humpback just a little bit too because we kind of glossed over and got right into allocated. But you've had an amazing career as far as starting over in advertising, and then coming up through into alachua, and now you've kind of crossed over, but you know, what's been going on on your radar. What have you been watching in the industry, and what are you excited about Berg Gade question? I do love how I landed. Here. I really tricked into digital advertising in the very very beginning of it. I worked at doubleclick was my first real job. And I remember it was the first time anybody had feedback and real data on their advertising. And it was just this kind of fascinating place. Absolutely confounded ages. They couldn't pay their bills because they were so setup to to pay on hypothetical results when in early internet advertising, you were paying for impressions. And you only paid for what you got an inventory was kinda scarce because it was early days of the internet. I'm so always been in this kind of data driven or data supported marketing world on. And then I was lucky enough to find eloquent I got to participate in the creating of a category of marketing automation, and I got to meet just an amazing sight of marketing operations professionals again who were in pursuit of how do I make better decisions because I have better data because I understand what's going on. I've instrumented what I do. I spent a couple of years at oracle kind of going around the world and preaching the gospels at were around this kind of data driven marketing when landed allocated one of the best things for me was first of all it was a bunch of customers. I'd already worked for they were early marketing automation adopters people that I really respected, and I thought well if they've found this place, and they've been customers for a long time. There's gotta be something here. But even more than that, I had had so many conversations over my career around our y and such an appetite to kind of figure this out and every time I went to go ask somebody. All right. We'll wears your cost data or how are you collecting or storing kind of the eye of that equation, and I would get sort of blank stares or shrug shoulders. And I was like man this is like literally in the equation that they're trying to complete and yet it is completely unmanaged. It is not instrumented in any meaningful way. And I was like what a gap in what an opportunity to kind of close the loop on what I've been doing sort of my whole career is helping marketers make better decisions helping them become more efficient more effective to take a bigger seat. At the strategy table and kind of better support what's going on. And I mean, I'm bias because I've always worked for marketers. But I just think what's happening with the CMO right now is so interesting because their mandate is just getting huge, and they are often being tapped for strategy from digital transformation for innovation for major investments in in major changes within a company, and then and then all of the internal stuff change management related to it all of the stuff that goes along with transforming a company, so the job of the CMO has just become so much more interesting in so much more broad that. I love the idea of being in a position to help them understand their investment across this really broad set of responsibilities in capabilities and kind of bringing together all these very specialized. People. They have to have on their teams now because marketing is so much more complex than so much more detailed than it used to be. So I just love that. There's all this data. There's more of it. We need to get better ways of collaborating on it and connecting it, but the breadth of what a marketing professionals responsible for it just so different than when I started in. It's it's so cool, and it's very close to a company's ability to succeed. So for me, just the transformation of the CMO's role is what I spent a lot of time kind of thinking about looking at. You know, but I do want to serve them. Still those annual reports we see about CMO retention rates on the scary sign up for that. But I will always be happy to serve them, and I'll never be bored. As it's just getting more interesting art, that's great because swing on over to marketing over coffee dot com. Sign up for the newsletter. Powered by dot Miller that way, you'll get all the links to everything that we talk about in the show all the important stuff and links to past episodes all that good stuff over at marketing over coffee dot com. Jocelyn thanks for joining us today. Yeah. Thanks so much done. Happy new year. All right. Great same to you that will do it for this year. And until next time enjoy the coffee, you've been listening to marketing over Kofi Kristof. Append looks at Christopher s don't comb removed from Jilin J at j w fifty one fifty don't come the marketing Kobe theme. So he's cold mellow g by fuck Nostra's, and you can find it. It means. Kelly for. The link, you know, show notes.
"jocelyn brown" Discussed on Marketing Over Coffee
"You have obligations to your company around how you're spending and being fiscally responsible in reporting to it. So if you don't have an easy way to immediately say, yes, I can afford to do this now, or this is how much I have available to me. Now opportunities have just lost. Right. You still have this massive amount of waste. In your in your spend. And and the people that really are doing amazing stuff tend to be able to react quickly. They tend to be able to take you up on that offer or they tend to be able to sell it saying great offer. But it's of Novelli me in the context of everything I'm trying to do. So just that that visibility that immediate access to that. And the confidence that it's the right information too. Many people have to wait weeks months sometimes to get financial information back from their European or from their finance team. So they're living in a little bit of fear. They don't wanna go over budget. They don't want to overextend themselves. So to be really clear that they are. They can take advantage of those opportunities. They need to know right now from a trusted source. So you really do need to connect with your finance information and system so that you're doing that with confidence and that, you know, you're doing the right thing. Because that's the thing that always got me and you hit it right on the head. Is it nobody ever wants to go over? So. So as a result, you've always got this padding built in there, and you always have campaigns where you're like, yeah. We're going to spend about this much on this. And you never really know what's going to happen to and in fact, a lot of times they'll have stuff where people say, you know, we actually this event is not going to happen. We thought it would not not and suddenly, you know, thousand dollars poor in the worst case you reach end of year. And you're like, oh, yeah. There's one hundred grand that we could have put to work worst-case number one. You didn't go spend the money to generate some business that you could. But then worst case number two God forbid, somebody looks at the finances and says oh well next year. You don't need that your budget and actually take it away. Underspending is almost a worst send than overspending for a lot of people. And that's the other scenario that people will come to us in there. Like, we had all this leftover money we could've used and we just don't wanna be enough position. Again, his it's either a use it or lose it on his strategy or to your point anni- kind of looks over the fence and says, you don't you clearly don't need that you didn't spend it. But you've reasons typically for not doing not. Something got delayed product launched didn't happen. We not has a massive impact on marketing teams by Jit. If if your product release gets delayed, I've got customers where translation can shift their ability to spend money dramatically because they need to launch things in nine languages or more than that. So they've got this timing aspect going on where they really do critically need to see that. And if they're seeing something push than they know that they can spend a little bit ahead on something else. So you're not wasting time. You're not missing opportunities. And you're you're managing right down to the best possible impact, you can possibly have on revenue since very active thing. I think people think about budgets and plans as passive, but they are not they are very very active. So if you're going to be that active, you need an accurate in trusted data source to to do that. Okay. And now another thing that we talked about that. I would definitely want to dive into was this idea of the bigger brand thing and just awareness being a major part of of your campaigns work, or what kind of stuff have you seen in what's come to light. Because of being able to do this kind of measurement one of the things. I like to talk about is that brand actually creates an environment in which demand can work. If you're not spending on brand are your least not consciously investing in a way, it's not always money. Sometimes it's people sometimes it's other types of activities. But if you don't actually have a strong enough brand, you're eventually get a run out of the ability to do demand. So what I like to see people doing is looking at the balance between their investment between Brandon demand. Looking at the kind of intersection of those two environments. I've had a couple of great anecdotes at of the customer base where somebody will go in kind of review. What's happened and start digging into why? One region or one product line or something worked better than another. And they'll they'll go in the Laci seats because of the mix it's not because that particular demand campaign was perfectly crafted it because they had an environment in which that demand could really really work. And if you don't have anything like nobody knows who you are. And they don't know what to think of you when they find that out for your demand of these super -ffective and and fast to get that kind of loss that you need you need to remove barriers. And some of those barriers are not knowing who you are not understanding what you do not recognizing the promise all and then not trusting that you're going to solve it for them. Because brand is sorta starts with do. They know who you are. But it also says how do they feel about you, and it should make everything easier? Your brand the strength of your brands should make your demand easier. It should make your hiring easier. It should make your expansion easier. It. Should actually kind of remove some friction from all of the other stuff that you're doing. So we if we're nearing everything down to this idea that we put a dollar in. And we know exactly what we're gonna get out. We can over index on that direct marketing kind of thought and under served the brands in the brand really should be making it easier for everything else to work. So there's a balance to be there, and you're going to spend money with curiously with the intention of creating an environment within which you're demand can work. So that that interplay becomes really interesting. But if you haven't instrumented, your plans in your investment to understand that you can't possibly know. And so you're you're back to guessing you have all this data about conversion rates and things like that. But you have no idea what was influencing it at the time in in brand is one of those big pieces of influence on how successful you can be. In the other parts of your revenue engine. I would like to thank h refs for their support of marketing over coffee, Tim solo who's just on a couple of weeks ago has a new post out we call the subject to the future post Ray goes back in tells his previous self information that he wishy new you can check out how to promote your blog seven, fundamental strategies. I've got a link to that in the show notes and also we are still giving away HF's accounts. So if you are responsible for keyword research or just trying to get better placement with your search results and all kinds of other stuff as far as driving traffic. It's the same tool that we use for a lot of data mining Chris loves it because you can export data and do whatever kind of analysis you want on it this week's winners. We've got Randy Wenchel was drawn from the first week of the month that we ran the promotion and the second winner is at last the Etta James story, which is running out the Sydney Opera House. We're excited to help them out with their social promotion for their events. So you can check them out over at eight trips. And if you'd like to enter this week just going over to the show notes and click that will automatically preform at tweet for us telling you that you're interested in winning an eight. Refs account, but you don't have to even are just on your exercise bike right now. And you want to tweet to us. Tell us that you're interested in winning nature of account to the marketing over coffee Twitter account will enter the sooner you enter you'll be in the drawing for every single week. So your scope the
"jocelyn brown" Discussed on Marketing Over Coffee
"Hey, everybody, the marketing over coffee playbook now vailable, you can get more info at marketing over coffee dot com slash playbook. Or just check it out over on Amazon contact me directly if you'd like to buy multiple copies for your team. And we'll have the full story for you next week. This is marketing over coffee with Christopher Penn. And John wall. Good morning. Welcome to marketing over coffee. I'm John wall. Today, we have Jocelyn Brown with us from allocates because coming to us live from Toronto one of the few cities. That's actually a little bit colder than where I am today. Surprisingly Jocelyn, thanks for joining us. Thanks so much, John. So we've talked a number of times we had your previous land stack and flow and Lincoln the show notes to that. So people that are hardcore tool maniacs can go back and check out that discussion we had previously. But the big thing that I we brought you on for and what I wanted to dig in with you bit is at allocated. You guys do a lot of stuff on tracking marketing and proving that which campaigns are working not working giving everybody a better I into how things are going. And a portion of that that we've been talking about is how it's not this direct marketing approach which has become so prevalent. Now, you this idea that every single thing you do you're gonna start today, and you better have five leads by tomorrow or it's not worth doing that. There's a lot more to it than that. We definitely want to dig into that. Let's start with Al. Katya tells more about what you guys do. And how you do it. Yeah. Absolutely. Really allocate is here to help marketers plan strategically invest with purpose and measure impact. So a lot of what we do are really helping our marketers plan together collaborate on that planning process manage their investment actively. So that you don't just kind of Shalva plan and then move on. And look back later to see what happened you're actually engaging in that all the time getting an accurate sense of your I your investment data. So that when you go to do that Arwa when you start trying to make really big decisions you have that complete and well instrumented data set to make those decisions. And I think the last time you and I saw each other. I think what really got us going was this concept of return on intense said love that you opened up with that idea that not everything is really direct marketing thing one of the things that I talk a lot about is the idea that you've got understand your results in the context for what they were supposed to do. So this idea that there's one equation that it's this are y magical equation. That's going to help everyone make their marketing perfect is kind of a little bit crazy because not every penny in marketing is spent to get that outcome. It spent to get annot come and you need to know what the point of spending that money is. But then you also need to look at the results from that efforts in the context of what you intended to do in the first place. So it's really that idea that the data set is actually a lot richer than just what would fit into an ROI equation. Yeah. And then so as far as how allocating ah works. I mean is this a layer that goes on top your existing stack? So that you can plug more into the financial side or how does it actually work? Yeah. Absolutely. It's a cloud based software a SaaS software for marketers. Typically, our customers are starting their whole marketing journey they are. So it really is creating an instrumented set of investment data. So. The middle the sort of core element of our system is money because you need money to go and do anything. And then once you've spent that you need to figure out what happened. So typically, our customers are starting ahead of their fiscal year putting their plans in all collaborating in one place, and then they're connecting to the rest of them are tech stack. So they'll start with their planning. They are go through whatever process in approvals that they need to go through. And then they'll kick things off kick them into downstream systems in downstream systems could be where you do the work where you actually get information into market, whether it's a work management system or a content marketing platform or some sort of an execution tool in marketing automation or otherwise. But then there's also a whole financial side of your marketing investment strategy. You've got to actually now get access to the money in spend it, so we're integrating with your europE or your PO systems as well. So once you guys have decided what you wanna do how you're gonna spend that investment that your company's given to you. You then need to go and do that. And you need to be able to spend the money, and then you need to be able to do the work that actually puts it into action. So it's kind of the front end of the process it integrates in kicks into the rest of your stack both your marketing stack in your finance stack. And then consumes information back from those systems, or in fact, is its own data set that you might, you know, expert input in with a whole bunch of other data sets. So it's it's sort of the front end of the process, and it's an integral part of that our li- data that really it is it primarily Samo driven. Then is that usually you're your lead prospect somebody's coming in. They just want to have better financial, or is it even can it come down from the financial side. Or does it ever come up just straight from perations? It's it's a mix. Actually, we do have some that have been coming out of finance typically, it's the most effective when it's either a chief of staff in the CMO office or somebody within the operations. Function nuts trying to tie things together. The priority. More often than not is to just get out of spreadsheets to have a place where they can trust the data. We get lots of people coming to us because they can't answer. What should be simple questions of how much have I spent what am I spending my investment on is my marketing investment aligned with my corporate goals? But sometimes we also get that sort of experience of I wanted just to be able to see everything because I run a large global organization in. It's impossible for me to really know if everybody heard the strategy the or the path and plan that I sat at the outset. There's a new kind of the chief of staff of the CMO is is a great starting place for us. And there's kind of a new breed of of marketer or marketing operations person. We're we're actually seeing people coming out of finance and moving into marketing. So there might be an F P N A role or function sitting in. Inside of the marketing team or somebody with that background coming in and helping the marketing organization because as corporations are really putting that pressure on marketing to show how it is. They're supporting the business in an if they're spending wisely, and if they're doing all the right things, and because they own so much more of the journey, and so much more responsibility for revenue we ended up seeing this kind of financial literacy being injected into the marketing organization, make you think about it marketing has the biggest discretionary spend within your organization, they tend to have they have headcount costs for sure. But then they have this massive spend that's spent in very small increments or big ones. But it's very different from how other parts of the organization spent they may not spend the most in total, but they they have the most complex spend. It's it's, you know, especially as we're getting into real personalization and strategies that are much closer to one to one. They have a such a complex. Hated set of spend. And it's it's distributed over a huge number of people like more marketers, probably control discretionary spend than any other department. So the complexity of the way they work in they spend is just so different than everybody else. Yeah. I want to dig into that too. Will then of course, now you're kickoff. What we just went through end of year where there's a lot of opportunity for people to kinda get your last chance to use it or lose it and getting real time stats on that can help things out. But before we dig into that. I just wanna take a moment to thank Lincoln marketing solutions for their support of marketing over coffee when it comes to marketing your business. It's all about reaching the right audience at the right time and connecting with them. When your message will resonate the most. So if you want to target your customers when they're engaging every day, and when they're ready to make a decision linked in can help you. When you advertise on linked in the world's largest professional network. You have the opportunity to build long term relationships with your customers relationships that often translate into high quality leads website traffic and higher brand awareness. The first step is talking to the right audience and with a community of over five hundred. Seventy five million professionals on Lincoln, you have access to a diverse group of people searching for the things they need to grow professionally Lincoln has marketing tools to help you target your customers with precision down to their job, title company name and industry, and because better targeting equals, a message your customers care about which in turn leads to more trust with your customers. In fact, four five customers who are on Lincoln decision makers at their companies. So you're building relationships that really matter and we've got a special offer just for marketing over coffee listeners to redeem a free one hundred dollar linked in ad credit and launch your first campaign just going over to Lincoln dot com slash MO. That's linked in dot com slash embassy for your free one hundred dollar ad credit. Terms and conditions apply. We talked a lot you've been telling me more about how people can you know, when you get down into the crunch like this. You're able to actually move dollars around better. When you've got this kind of visibility. Yeah. Exactly. An NBA opportunistic. If you have something come your way, be it. A time constraint like end of quarter or just a really. Great opportunity that you wanna test or try you need to be confident that you can do that that you can spend that money you need to know. What's left you need to know the timing of it? It's something get pushed in all of a sudden you have some money available. It really is about becoming agile enough. Because we now have all this data available to us. Right. So we now can have insights that just were never available for there's that Ogilvie quote. I know that half of my advertising works. I just don't know which half it's possible to know. Now, just with the amount of data we have. But once you know, that acting on it requires the, you know, where you are kind of financially you
"jocelyn brown" Discussed on KCRW
"The. KCRW? My name is Travis Holcomb vibrant out the music from motor city drum ensemble rock cuts. Number four. This was three with easy for Zam. Kaiser. A star from the curve balls album. That was always trying Jocelyn Brown. And at the top of the set seven Davis junior my favorite voices in house music family. That was the junior Sanchez remix that we heard today is your final chance to win KCRW's New Year's Eve sweepstakes support KCRW, you will be.