17 Burst results for "director of marketing"
"director marketing" Discussed on Nonprofit Everything
"Of smallish nonprofit our annual budget as around one million other board members and I are concerned about other other staff attending board meetings with the executive director. It's sometimes feels like a dog and pony show rather than a candidate dialogue and honestly our board dialogue is hindered with staff. There is at best practice to have other staff at board meetings and is there anything else we can do about this. I think this is going to be another. One of those messy answers in that. I think there's a lot of variables so I don't my bottomline answer is there's no best best practice with this. I think it's got it depends on the organization. It depends on how large the organization is if you're if you think about it if your C._E._o.. Or an executive director of a really large nonprofit most likely you don't and you shouldn't know all the nuts and bolts of what's going on in different areas you have your directors right. You're director finance your director of OPS your Director Marketing Director Development and those individuals probably have a voice and things to share occasionally with the board and you want to bring them into your board meeting for whether it's the whole meeting or maybe it's just to share their reporter update or whatever is sort of the topic at hand for the board so I think in that case it probably makes sense and yet for an organization this size. I think if there's some discomfort and the person writing this is a board member it is uncomfortable with it that that conversation needs to be had with the executive director of what <unk> how their feelings stifled and the executive director is going to have to make a decision about how or if they engage staff so I think what kind of what I'm getting out of the question to is it says it sometimes feels like a dog and pony show because there's other staff there so was there a staff member particular like a non executive director staff member. That's monopolizing the conversation it. It feels that way because in that case I mean in that case yeah absolutely have a conversation without executive director and say a whoever this other person is maybe it's the C._F._o.. Maybe U._C._F.. Ozone problematic. They're the worst get the KENO figure out you know. Give this guy a reporting schedule and say this is what you need to report on but but it shouldn't be a dog and pony show the other thing that I would say is because you're on the board. One of the things that you can recommend is is going more to a committee structure because it sounds like if it's if it's if it feels like you're not really getting into those deep detailed issues. It's probably because you're spending a lotta time handling normal stuff like here's our fundraising report. Here's our finance report. Here's our right. Here's our programming report so you like going through that motion and you don't feel like you can ever get into the meat of anything because you're too busy just like following the actual agenda that's already been set so so if you come up with a committee structure where you've got a group of people that are on the finance committee and they can dig into the financial separately and have a conversation that gets way in the weeds on those kinds of things and then bring those reports back to the full. Oh board then you can spend more that board time on on big substantive issues that you WanNa talk about and not like saying like can I get a most into approve the balance sheet sure yes and I mean at the end of the day. Let's be honest. It's it's a board meetings so the board can say we don't want this is a board meeting. We don't want staff there. I mean that doesn't really bode well. I feel about that. I don't like that because I think it really. I would hope you have an executive director. You Trust enough that they would know you know if and when they should bring stuff in so you think I've been in organizations that do it all different ways. I think early on in my career I was at an organization. I was not anywhere near the top levels of this organization and the the executive of director made it a point that in the board meeting he would invite a handful of staff numbers just to sit in the back. They didn't have a report or anything they just I want. He wanted those people to sit in the room so that they could hear the kinds of things at the board was talking about because they thought that was important for line level staff to get it. I thought that was staying as somebody who was brand. New in the field is a very long time ago obviously like I thought that was awesome because now in a room with all these really really like important people in there and also at the same time it Kinda made me realize like what a what a clown show some meetings can be talking about stuff and you're like that's not what's happening right so you get you get a different vent different sort of lands on it too but then there are other places where yeah if the staff is disruptive or you just pull in a whole bunch of the people as a human shield for the executive director like let's bring the finance person and he can take all the hits about everything so then maybe it's not such a good idea either but as a board member it's it's your call really you get to you get to tell the executive director you know what we'd like to see and then yeah exactly and I also think we've also I mean Andy. I'm sure you've seen this with with an organization this size oftentimes they don't have that many executive director could be wearing a lot of the hats sort of the finance director the H._R.. Director all of those things at the size organization so then they may have more like line level staff that they go god these staff would be bored out of their mind. They WANNA be practitioners out there in the field doing doing their work and there's I don't see any room for these people to grow which would be sad but but then I think that's the executive directors call and yet at the end of the day. I mean so what I would hope is there's just again. I go back to conversation because I think that's what's missing like if the board is feeling uncomfortable comfortable with this dog and pony show they need to have that conversation with the executive director and say so. Let's problem solve this together and or what does this look like and have conversations with your other board members to because if if it's most likely if you feel this way there's at at least one other person that feels the same way that you do facto maybe pull pull the other board members and see who feels the same way and then you can kind of have more of a show of force to have things change rather than it just be you complaining about it might help and I also think this is where a relationship between the board chair in the executive director can be so important because it can feel as an executive director like you're being attacked if the board comes out you telling you that they really your staff sock or you don't they don't like how they're delivering. It can feel and I've seen executive directors. Get Super Protective when anybody says that so that's a great way for the board to kind of convene themselves in perhaps an executive session with no staff to talk about this issue see if they have consensus and then the board chair to go have a nice conversation during during one of their regular meet ups with the Executive Director About It on Air Toward Nonprofit Marketing Between nonprofits presents nonprofit author everything the podcast about everything nonprofit with your host and he shirt and stacey wedding everybody welcome to another episode of nonprofit everything stacy and are excited that you here. We've got a good episode for Rebus Week if you would.
"director marketing" Discussed on The Dan Patrick Show
"And I didn't wanna I didn't want to just like no means not yet to me. Right. I know that's not a safe slogan these days, but. I know what you mean you mean? And so I became a manager. And then I became a student assistant. And then I became the director marketing, and then I just hung on my senior year. He got the job at Stanford. And he asked me to go with them. And that's how I got my start in. We've talked about this where you were there with the the Boston College scandal the point shaving. Yeah. But you knew nothing you did you sense anything that was going on? You know, there was. There was times during some games when some of our more aggressive offensive players weren't taking shots. And then there were some times when some of the players were accused to be involved misled ups that they probably will you think how can you miss that? Yeah. So, but I had no idea. There was any connection along those lines just sort of in hindsight, you look back, and you makes you wonder, but when you saw that documentary when you saw the thirty for thirty like it takes you back in time. And you're you're right there. What did you think that the that the guys were victims that they were preyed upon and a lot of ways as as young kids, and it's our job as coaches and administrators to predator. Protect them to understand these things are passable. But how nervous are you? Now. With just the advent of open gambling now just feels like this is almost becoming commonplace in sports, and we're talking about college athletics as well. You know, you talk to the guys about it. But you're right. It would be the same thing..
"director marketing" Discussed on Wall Street Oasis
"It's easy to keep passionate let your giant you can just keep going forever we've been brian this train for thirteen years now hopefully we're doing it for another fifty i love it so you now you said you didn't know real estate was going to be your passion you just kind of started doing it what is it what is it now that that that feeds it and you're so interested in it you know i'm sitting here with our director marketing weaving talking about this for you know the last couple of hours just you know whereas the company headed in i think you do enough real estate deals you you you own property or you build enough stuff in it can be easy to kind of a win say becomes boring you start realizing that there's other reasons business in now that we have twenty people i'm up here every day to help grow everybody here to be better it's it's a hell of a lot more fun to be working with the team in growing them and we kinda talk about this all the time but every real estate project development whatever it is that we're doing is just a byproduct of team in what we're working on here and so my interests right now are in recruiting the best possible people that i can might interests are creating a reputation for four that will allow us to raise a track the capital that we need to do these projects real estate's not achieved industry to get into especially as you're growing the projects get larger.
"director marketing" Discussed on Mixergy
"Folks you know these people that are in their upper thirties in their forties in their fifties that have worked at companies like we we hired a former senior director of product from salesforce she's our director product and so it's like understanding how to help best enable them in not encroach on like if it's this interesting paradigm in really the like i think i've been fortunate and it's a very humble process because basically i just have to say to these guys like yes i understand like i'm your boss but really i am looking for you to help me understand what i need to be doing as the ceo how i need to best be enabling you end so you know we sit down in our director marketing or you know whoever one of our directors like hey i feel like you're you're not trusting me and i feel like you're setting on my toe salah and in i'm just saying i don't even know that i'm doing that because i don't even know what the paradigm looks like of co interacting with the director of marketing only like run the marketing team i sit like everybody reported to me so it it's it is not a process without its bruises is it definitely is but i think like communication has been very important i think as like i said a very humbling experience for you to continue to solicit feedback on what am i doing right what am i doing wrong how can i help you ask them you hire somebody from salesforce you say okay now what am i doing right is the ceo what am i doing wrong yeah i'm not a systems or processes guy in so like these people are coming in like why the heck don't we have this place why why are we doing this while blah in i you know i had to basically say like guys i have no idea in there so much that i don't know i have hired you guys to be the system people the processes people to help us understand what systems and processes we need to be putting in place so yeah i'm getting feedback from because they've done so much what about that you've got magic in here that the business working on its own now they're gonna come in with their other point of view the other approach one that my.
"director marketing" Discussed on This Week In Voice
"A few and also berry community have apple if it onto brilliant delacroix community and this is the one branch out of branch set are also doing some agency burke does not our focus forest some customers to like to eat our own duck fruit of together a own experience the pearl framework is more debris of joe would i'm working in that massive product miniature but of call some is also trees back into primer to quit you for walking us through that and thank you for joining us today thanks having in our next guest is ryan mckenna savoy says ryan say hello abra has gone things for having me on the buck cast sure thank you for joining us so ryan share with us a little bit about voices what you do is director marketing and also rejected boy con talked a little bit about your experience with that too yeah sure so i'm the director marketing here voices in where a voice act platform that makes it really easy for companies to spin up their own native voice experiences that lived in an app experience mobile web as well as desktop kind of meeting the consumer where they already are a source super excited about being able to have delek sent for everyone else impact on yet to be beat ac rans so as marked director mark getting my big focus is obviously educating the market on voice in kind of what we do in the impact voice will have on the consumer experience both in marketing from a brand perspective and jens been great and that's obviously been able to allow me to speak at events like louis kahn that happened web leaders two days ago now and that was amazing to see a hundreds of people really intently listening on what their brand should be able to think about in focused on when it comes to voice not only from a smart speaker voice system perspective but also in the audio space much more broadly with podcasting riot after voice khan was over i saw a tweet you know i was watching the hashtag pretty closely i saw tweet from a woman who owns a pizza parlor in new york city who apparently attended voice con by all appearances i think the picture was with gary and just thanking him for introducing her to voice.
"director marketing" Discussed on The No Limits Selling Podcast
"What's happening as people are seeking insurance and they're going into an agent's office. It can be a State Farm agent in our state of progressive Gaiko whoever and they're looking for insurance. And they don't qualify for that company for whatever reason, because of their credit score, they're driving record. They've had a lapse in their insurance, whatever it is. And so at that point, when the customer when the Asian has it all the customer, I can't right. You with my primary company, They have a choice. They can you let that person walk out the door, or they can say, But I can offer you a quote with Mir on auto, and they will ensure you guaranteed and I can put you there. So I think we obviously those people don't work for us, and they are driven primarily by their connection with their their standard carriers. I think it's to perform for us. We try to help make it easier for So we try to provide those agents with everything. They need the talking points because they're are not selling our product Every day, whereas they are selling their other product Every day. So we try to make sure they have They don't have to think it's all right there. And then the other pieces, you know these are sales people, so they want to know what's in it for me, right? So we have to help them see the business, the business case for offering Mironov. So we we pay commission, We help them understand if you can utilise person, walk out the door and you get nothing or you write them with us and you get a commission. And the bigger piece is your developing a pipeline for your standard business of this person. If you're right this person with Mir on Auto today, and they stay with you for six months or a year than they're probably going to be eligible for your other company, And you can move him over and they might stay there for twenty years. And you might sound their homeowners in their life insurance and everything else. So it's a great pipeline on. But helping agency that though What's in it for me is the is basic is our biggest method of talking. They just and then I think also just being a partner listening. I, you know, I have a feel team this out there every day getting their Fi about what can we do to make it easier? What kinds of questions are you getting? You know when you're right, when you lend people, walk out the door. What's the biggest reason? Just trying to understand from their perspective? Brilliance also listening and building bridges. Yes, sir. Plus, What's the best advice you've ever gotten? Just believe in yourself, right? You can do it. You're gonna have to work really hard, but you can do it. So I was raised by a single mom who worked in a factory and two great care of me. And I think the I always just sorta had this recognition that You know you can. There was just never any doubt like that. I will go to college that I would be successful. Duck Go to graduate school. All those things were possible, but that it was really important also that I work hard to not let down the people who came before me. Nice. As you think about selling in this day and age, What are the biggest challenges with sales people today? I think just the fast pace of of the world in general ride, so and understanding customers and demanding customers and the availability of information for customers. It's a completely different world, right in terms of customers. I think by the time they are talking to a salesperson in whatever capacity that is today they've they've had they've done their research and they're so much information available to them that we're talking to educate. Consumers They know the options and they're fast pace and they're shopping constantly, and they're being bombarded constantly with messaging. So there's just never a break by running up. The pace may be of things you manage, not only your marketing team, But do you also managed to sell steam that goes out there to evangelize your product. Other field tame part of the marketing team of Seville team that goes on and talks to Asia's Rasa. How do you said expectations for them, And how do you ensure that they can meet their targets? Yeah, it's it's it's difficult for us to measure because again, we're not selling direct. And then we also know that when my folks you out talking to agents, They're trying to engage them and have them offer our product. So we look primarily at the number of quotes versus the number of sales actual at makes sense. Because if I, if my people go out and do a great job of talking to this agent end, the Asia offers asked to everyone. It comes in their agency rate. That's great. But some of those people may qualify. Offered different carrier and they may write them there, And that's fine with us, right? But what we wanna make sure is that we're getting into this up a mind. Yeah, exactly. Brilliant. So how do you keep your team motivated this team that goes out there and evangelize as well? They were closely with the internal team. So we're a small team and I have to say, I can't take a lot of credit for that. I have a very motivated team as it is, and I have an awesome marketing manager. He's the first line manager of that team, but you know we are. I think the the experience of coming through this re-brand really, really bonded us and solidified that. I mean it's it's not often that you get an opportunity to completely rebrand a company. And we really took the time to celebrate that and really talk to the team And I'll just give a short brag. So we just loss in two thousand seventeen are re-brand campaign was named the overall campaign of the year by the Maryland chapter of the AMA. And our team was named the pure essay PR team of the year. So I say that because I think it's important to stop in really. Liberate those things and we have done lots of things with the team to celebrate those in and Amelie remind people like take a moment. This is a big deal right in in your career. You've worked hard and don't let this moment pass you by without stopping. And we who that not just what the big things like that. But with the little things you know when we have great collaboration. So for us as if we find out somebody from our field team gets a piece of information and comes back to us and says, something's happening on with another carrier. And there's an opportunity for us to maybe reach out to som ages who have not been writing with us but night might need to. And they bring that back to the to the internal team. And the internal tamed then develops creative bent banner as postcards emails that we can send to that group of ETA's right? That's a huge success because we were able to take a simple conversation from the field and turn that into a real opportunity. So let me ask you a question, Do you think marketing is a subset of sales or a sales a subset of marketing? I don't think of them as separately at all. I four hits the together, but we would Yellen which is the driving force, is it marketing drives and sales follows or is sales drives and marketing follows. I'm to say marketing and sales at me too. So what something you know now that you wish you knew ten years ago? Ten years ago when we think about where was ten years ago. Um, I think just that everything is a phase rain and I wish I know in this twenty years ago 30 years ago, right, that just to appreciate where you are now, exactly how Hillary going. Did Kinnock continued to change, right? So I think. I'm by He's You mean that don't get caught up in an ad. There are lots of challenges and we And when we feel so just enjoy where you are right now because it's not always going to be like this, Right? So whatever it is you're you're Killing yourself. You know, pushing your way through your either going to get through this and accomplices or you're going to change directions and going in different directions. But this is how it is now. Is that how it's always going to be? I think like for instance for me, I think ten years ago I was really, really focused on finishing up raising my kids. Also, in a really critical part of my career really focused on making it to the the level I wanted to reach an my career. Now, I feel like I am in a in a phase where I get so much happiness and satisfaction from mentor in through various organisations and speaking and teaching, and just sharing this wealth of being a woman who's been in the business world for know years. And you know. And throughout that time of s- you know, had lots of times went on the only female sitting at a table in a room or you know, just my own challenges of being a working mom and all those things that felt overwhelming at the time that I was there. Now I feel like, you know those are all blessings that I that I lived through and now I can use that to share with other people. So I don't know if that really does. She gusty so Bisky 'Whoa What I heard was You have to enjoy the journey exactly this and be wins and losses, but nothing's permanent. And just if you don't enjoy it, then you knock. You're not going to enjoy the destination. I think that's exactly right. Was reading a book the other day in the main concept was that if the end goal is your motivator, it's not gonna work well a which needs to his enjoy the process of getting there. You can get joy there. You accomplish any go. Yeah, I think that's absolutely right. So I was one of those people who thought at a very early age that I knew exactly what I wanted to do, and that was to be a journalist Cela. My underground degrees in journalism, and I worked for a little newspaper for a while and it was exactly I mean, that's what I thought I wanted to do. And then I figured out that you can't live very well of four dollars an hour. So I ended up taking a job with an insurance company as a claim rap. Because it was a there was a stable position in any way. So you know 25 years later I had all these opportunities to working claims. And then to go from there to being a lobbyist for an insurance company and from there to be in this communication strategist job, which led to Marketing, which led to my coming over to to do this whole build this team from scratch here. That's absolutely nothing like that. Track that I thought my career would take And it gets to your point of that, but it's one amazing journey And how fortunate a mind to have had the opportunity to do all those things rather than Pick one shot which would have thought I wanted to do was like pick a job and Go get that job as fast as I could get it rate makes perfect sense. So just before we close out, If you were talking to a young leader, may be a young lady and you're saying, you know, to be a great leader. These are the two or three things you need to know who those B. I would say two things. One is always always be aware of your personal brand. When I talked to my mentoring, I tell people consider yourself the CMO of why are you Maya? So I mean, you have a Brandon just like when I talk to people here at my organization and say, everything we do is marketing. I'm trying to instil. And then then every time you pick up the phone, every time you meet with a customer, everything you do. You are living the brand and It absolutely applies to you as a person as a professional. So always be aware of that. And. You can take that wherever you want to take it, if you if you want to take it in the, you know how you dress, how you behave, but also in in the things you say in how you treat people in how well you listen in the chances that you take in the in the opportunities that you're willing to step up to all those things come together and form your brand. So in his brand and a second one is networking. I think that meeting people taking up on taking up opportunities to be involved in organisations To me people and follow up relentlessly and build your bids builds our network of people because you never know whether it's going to take you. Brilliant. Is there a book he would recommend that people should Greece must read book? Oh my gosh. In terms of business works anything by Rene Brown. I'm reading right now, and I can't think of the, um, the title of it living in that. I can't think of the title of it, but anything or any deadlock. But she has. Brilliant. Thanks so much. Sitting down with me. I had fun How 'bout yet was really fun. Thank you. If you enjoy this episode, please go to I choose Aviva five-star rating. If you're looking for more tools, Go to my website at no limit selling dot com. I've got a free online training force their destiny teach you some insights from the world. A new ruling was to programming, and that is the fastest way to get better results.
"director marketing" Discussed on The No Limits Selling Podcast
"Are you ready to become awesome Earth? Hello everyone. This is you are him with your host and welcome to the no limit selling podcast. Were industry leaders shared their tips strategies in advice on how to make you better stronger, faster, Get ready for another episode? Hello, everyone. I'm really privileged to have Kathy nice here. She is the director of marketing and communications from Maryland auto insurance. Welcome to the program. Thank you so much. I'm happy to be here. So Kathy tell me who you are and what you do in about ninety seconds. All right. So as you said, on the director of marketing communications at Maryland Auto, which is a Some basically a small insurance company that sells only auto insurance only to people in Maryland and only to people who don't qualify in the standard market. So we're sort of a quasi-governmental entity to There's a huge public policy component to to what we do. So I have an internal team that is focused on getting our messaging out to consumers and then be to be focused. That's. Focused on getting our message out to agents who sell our product, brilliant both things will be important. The internal stopped to get the culture Right and the external stuff to get business happening. Exactly. And we recently went through a re-brand over the last couple of years. That's been our big focus. So we've completely rebranded the organization in the last say two and a half years. We're going to dig deeper into that in a moment. So just gets no you better. Who is your favorite superhero and why? Okay. So mines is very timely question because the new trailer just came out for the incredible too. And if you ever seen it, You should watch it. But my superhero is at last a girl, and that's because she's a mom, She's a working mom. She's flexible, She's she gets. Then she gets does whatever needs to be done to get the job done. That's brilliant. Gaza in this day and age, there's so many things pulling us in different directions that if you're not plastic, You're going to to split Right. Exactly. And you have to be flexible look at for all of us, right? Because we never know what's coming at us on any given day. Broke. Brilliant, what motivates you? What motivates you to do, what you do? Overall NSA, my biggest motivator is people That sounds a little cliche, but I truly am obviously an extrovert and I get my energy from people. I need to be around people. And, um, I think the That's when the public policy component of what we do here, we really are a mission-driven organization dedicated to helping people who can't get insurance elsewhere, So that draft, they can't get insurance, they count work in the cast for their families. So it's like a lynchpin of our community. It really as art. My favorite line from are sort of brand essence statement is, you know, when we give people access to insurance, we know it's much more than that. It's access to a better life, and it's exactly what you just sat right? If you can't If you can't get in church, can't take your kids to squeeze, can't go to the grocery store. Can't go to war, can't keep a job. So it's very important work. So I did something dumb last year or the year before. I decided that I was going to go Carlos over a year. And so I used up all the transportation left Uber figure John, I've got some options. And one things I notice was when I was riding the buses, because if you don't have insurance us, what you need to do is the buses were not dependable. And if you had a boss waiting for you to show up at eight o'clock in the morning, You can't say the bus was late. Right? And so having a car in insurance is as critical to keeping your job. Sure. And think about all the weather related issues that come up, right? If it's point down rain and you pay game picking your kids at from school or all the activities that your family may need, If you have the elderly family member that you need to care for high, going to get that person to the doctor hanging to get to soccer practiser theater practice are all the things that you know working parents need to do. So Cathy, if there was a person from history that you could have lunch with, who would you sit down with him? What would you ask them? Wow. So from history, So or any famous person, any famous person? Uh, I've got a couple puppet in my head. I probably gonna say Jacqueline Kennedy just because I'm fascinated by her by her life and her, Um. A her strength and her poise and, um, her a role model as a as a parent brought ask her about those things. So let's stick down to you. Did the major rebranding How old is this organization? 40s forty five years. So forty five years and just in the last few months, you rebranding. So tell me what was out like, like, Tell me about one of the teams you working with internally that had some resistance to it. Yes. So we were really trying to address the stigma that we are Research told us that we had this stigma that people either either They didn't know that Maryland auto in. Then we were known as May The mayor on on a bill insurance fund, which is still Stiller legal name that people didn't know that we existed. Or if they did, they had a misconception said they thought it's a bad thing to be with quote unquote Maeve because it means you're bad driver and you've got lots of DUIs and people will think badly of yours. So we were really trying to overcome that, and obviously that has to be all about the messaging and about the customer experience. So we were working with a great ad agency planet to come up, do all this great creative work, but all that had to drive somewhere, right? So all these TV ads, radio ads, billboards, all those things were driving to our website, and then you all then you realize that that has to be the cornerstone of your customer experience of everything's going to drive there. Then what happens when you get there? Could you can't just have all this created? The says, we accept you were warm, were welcoming, where professional will take care of you? And then have them go to a website that doesn't provide that experience, said the website was really, really key. And there had never been a marketing department here At Merrill Nano before. So kind of wherever we were, we were in somebody else's space and trying to get through that in the IT. I think department in particular had always owned the website, and they stole certainly have ownership of it from a technical standpoint, but they're really had ever been any real focus on customer experience. So. And it was critical to have their collaboration. Obviously, we couldn't launch this website which meant we couldn't launch the re-brand without their input, and they're on their by knowledge in their hotel buyin'. But it was hard and I get it. It was, you know, we were definitely in their space and we didn't we are all new. The market Bureau new to the company. So we didn't have long term relationships, you know, to rely on. So we had to sort of build all of that. So an early composition you were talking about, basically their message to you and your team was You do the pretty pictures and led a little AD. Let us do the TuffStuff But the TuffStuff the customer experiences critical. So how did you get thereby in to realize their shortcomings and to embrace it? Yeah. So I think that's exactly right. And I think that's not specific to us to anybody. People think marketing is just about picking out the colors and you know, designing the logo and and we had to broaden everybody's perspective of what marketing would do. And I think it really came down to making sure all the voices were heard. And Truly, truly listening and and respecting and recognizing. The expertise that they brought to the team as well as the experts to the to the project, as well as the expertise that we brought in, understanding that we really needed each other and getting buyin' I mean at the end of the day, we were all going to benefit from having this website that may lose your for people to buy policies, right? So, and I think our third-party partner, our ad agency planet, helped us a lot without because they brought a lot of technical expertise to the table. So when we were able to get our internal ID folks at the table with the plan, light people at the table and some folks on my team who have some very strong IT skills and they started listening to each other and understanding suffer. She gotta just knocked down that first ball right, that Everybody Everybody has earned a place here and it has something to offer and that you can only get too If you stop talking and listen to each other and we'll show stop talking unless it right. And we needed that on both sides, Right? And once that happened, then I think people across both sides started to hear valuable stuff being said on the other side, the US Congress, Are you listening? So but that's a a critical part in leadership is how do you get your team members to actually listen to each other? Because most people cannot see things their way and they stick to it. So once you got that bridge built with your at Asian, see and their technical folks was a turnaround in your IT department. Oh, I think we have great relationships now. And then I will say part of that getting there is a lot of a lot of ordered in pizza and burgers in late nights working together. I mean, we spent a lot of weekends in a lot of nights here and working on this project. And so you definitely build Great relationships through that. And that that has led to other collaborative projects and sense. We launched the website and the re-brand. We've launched an online payment portal, we've made some significant changes to our underwriting system. And marketing folks have been very much involved in those projects with our IT tame. So I think what we did in the re-brand was we laid a foundation that will continue to serve this organization for a long time of collapse. Russian between those teams, brilliant told me about a manager you had that had an impact on you, and what was he attributes that manager had that spoke to you? So in my prayer career, worked at State Farm insurance, and I had an opportunity for a few years to work as a communications strategist for a senior vice president, who was a remarkable leader, not only brilliant and very, very knowledgeable, but also just a wonderful communicator. And it truly a connector. So it was just such a joy to write speeches for a person that a truly believed in, right? So I don't know that I could be a speechwriter for somebody that I didn't totally believe. Right, And I had that. So I think what I learned from him is just the importance of understanding your audience. So we would look at every that every speech talking points are the same. Basically, you're travelling all over the country talking to different people work at the same company, but they're all-seeing it from different perspectives, whether they're and claims or they're in underwriting. Are there agents and how do you tweak your message right to what matters to those people and and also listen to all those people and build all that feedback in to your messaging makes perfect sense. One things you do is you've got people that report to you that their livelihoods depend upon you, but you guys have a group of agents out there that do not work for you, but they can sell your product. And that's true leadership. How do you influenced them when you're not quote unquote their boss to talk to me about how you create leadership in the insurance industry to get agents to think of you and sign up clients to Maryland auto insurance? Yes. So it's definitely I think, a unique challenge. So we we can't write to wracked So we can't sell policies. Even if you buy a policy on our website, we assign it to an agent and that for the most part, what's
"director marketing" Discussed on WEEI
"When it comes to pack in question is how much more padding keep putting a helmet and frankly how much does the look of a held a playing the role of what a player wear a helmet that is safer if it kind of looks weird never major league baseball did the thing with the pictures kind of where those ads and no one wanted to wear them how much does that look well you remember that at this weird look give baseball cap looks like double the size and it'll protect you from aligned drive getting hit off your head in one hundred ten miles an hour the pictures didn't want to wear it 'cause it looks ridiculous in question is is football the same way director marketing communications of shut sports when the biggest helmet manufacturers out there on twitter shut sports glenn beckman joining us in glen at something i always wonder in now mixer cool every kid who loves sports core of ilga football hamas i man they're so cool the question is they'll could you edged sports design in even safer helmet than what's out there right now but it may be bigger it may be slightly bulkier may not look is cool and is that something you come up against when he tried to design save realm is the fact that even though might be safer players just aren't going to wear because a looks all you're absolutely right no doubt about it it's called the mirror test of every single nfl player every single one the first thing to do would we give them to do call me they put it on they walk across the room and they look at it in the mirror um whether it's right or wrong it is the reality that we have to work with so we have to make sure that when we're designing much we take that air test into effect when so we have to make helmet look bad asked make a little cool and then we have to make sure that it performs the way it's post two by you know back to the other part of your question we probably could make a concussion crew found but if you're familiar with smoothies space balls yes yes helmet during come at all makes that helmet would be concussion but nobody would wear while the trade off i bet you you started marketing those big helm with low kids a lot of those guys that where did.
"director marketing" Discussed on Talk 1260 KTRC
"Yummy i will for the video game generation and now we're taking story to a whole nother level of place using technology and immersion and an an a mix maximalist approach dark so don't take our word ford of you out at wanna go see the have read be turn return that's kind of the main draw this kind of how the whole thing got started just go see if you will not be disappointed you get to walk through secret portal than learn about secrets stories enshrined solve the mystery of the family who got lost in space and time that's exactly right it is a story it is a story that you walk into a there's been a couple of good ways to talk about as quickly and one of them is it's like walking into a science fiction novel and even warlike in even if you don't like sifi it still cool because it's a story that you walk into you you're touching the male of the family you are touching the mailbox you are touching the their clothes you're going through their videos you're going through their computers and their files and finding out what happened to them so it's green go through their refrigerator you can go through their refrigerator and other things as well yes so it's it's interactive its immersive it's six it's a new form of exploratory storytelling and like our angel patron george are martin said it's like nothing you've ever seen before it throw december you have events going on you have things going on not just for the house you of events going on like conquered are you also have a you have some new retail opportune leave you have a new kind of retail poor dole in you we may kind of also be able to teas that i'm not sure the ideas or the possibility of expansion will be taken away john find director marketing from y'all yes yeah i just had a team meeting with my marketing crew and you.
"director marketing" Discussed on Talk 1260 KTRC
"Dining you'd be i know avocado fell up all right throw your now doing crowd of social marketing and social media answer marketing for meal i'm the director marketing and drink olive act when i said i all of that good stuff rights social media tiny little bit a print advertising there were 21st century companies that route we focus on digital uh and on and of course the press relations the pr we we get stories generated around the world for us and for santa fe almost two easy for you john i mean meow wolf felt itself the story sell to sell you got i would imagine journalists to you know hit you up from china or hamburg or layout brazil italy and france a fight will feminist some stuff and you know is going to get imprint because this is it's y'all wolf is so kind of unique they're like well we don't know how to describe it exactly but we want to write a story about it yes i mean you know i tell that you know we have friday afternoon tea meetings and i tell the artists at you know because they're very grateful for the coverage in the in the marketing most artists aren't aren't marketers and i tell them guys you are you are serving it up on a platter her the visual impact the uniqueness the maximalist different kind of aesthetic the wildness the quality of of all the different things that we do in that would include sound in it would include performance in it includes video things in photography as well as the artworks themselves it serving it up on a platter and you know there is an element of shooting fishing a barrel and that's the same with santa fe you know we also tell the santa fe story you know we'd like to attract people to the exhibition but we also are santa fe company and we're santa fe people and so we talk about the weather which you know we talk about the outdoors we talked about the food the festival short and all of that is also a really a shooting fishing a barrel it doesn't mean you don't have to work hard but we may i is a blessed place in santa fe is to answer there's a certain element of marketing here that.
"director marketing" Discussed on 790 KABC
"Make a choice i i think this may be one area where we just don't need any intervention but you know that's me well um short children make decisions on the daily certainly um and i think that you started the comment was saying about with parental guidance and that's exactly what we're doing we're just it's i mean the blog itself starts with reminder it's not anything that we don't know already um it's just a reminder and um we know that they're instances out there where children are giving hubs and they don't want to currently the shove i n yes factly gotta go up yeah hurt his feel it you know it's it's how the kid is being pressured into exactly you know what's interesting i have a two and a fouryearold kenya and on i know like when friends even come over to the house and they're they both get very shy but i know that i just leave him alone and by the end whether there for an hour two by the end there so comfortable with them and they just run up and give him a hug at the end and their sad to see them leave and i just let them they warm up to them and they just do it on their own yeah so i don't force them to do it in the beginning they just do it on their own when they're leaving one save you know warmed up and gotten comfortable exactly giving them that stadia it totally kenya yarborough is director marketing and advocacy for the girl scouts of greater los angeles thanks for being with us appreciate it have a great thanksgiving it to think so much thank you again i i the exact i mean i am pro i am pro non hugging but that's me the f because this how your family was right last july oh doug i mean please yeah yeah we are epa hutchings these people earn were related to i was just like you twenty years before that were wife and his own hunger right well she's a hug around the but i am to my family was a little bit not so much but i've learned and i've actually i think of a better person because i felt really or how bad where you then that's pretty beth finale how people you know honest to god you're better now while who but no more hugs for you thursday heated when he cut a nibble on.
"director marketing" Discussed on Freedom Fast Lane with Ryan Daniel Moran
"Thirty five people and we kind of begun hiring adults elect to say so people that have worked at you know some fortune 500 that have you know fifteen years of experience or whatever and they know how to do this they know how to in a skill in engineering team or a product team more energy chara whatever um so that's where there's a lot of learning and i'm i'm i'm extended to learn from them as well so yeah it's been bancorp for the most part you know it it's like okay we need someone to right listings for people okay well it's all higher on that knows how right listings or his rhetoric and then oh now that person's too busy now higher okay now all higher another one that's been pretty simple but hiring four looking ahead i think so versus defensive oh we have you know all these customer emails coming in so now we need to hire another cochair another customer success person that's pretty straightforward but when it comes to link now i want to hire director marketing or whatever well if i'm not a marketer which i'm not that it comes up toward difficult because no need to hire somebody that is in similar to myself or doesn't have insincerely this very specific skillset right shooting photos that's pretty straightforward so that's that's been huge on learning and i think the big thing is just protecting your culture initially because if you have someone that may do the job well but no is terrible for the team at scary for everybody involved so that but i'm amazed you talk about this like it's not a big deal but this is your your first real success as an entrepreneur and you've scaled the thirty people.
"director marketing" Discussed on WGN Radio
"Conversation live whenever historic changes on chicago's very own seven twenty wgn live from the allstate showcase duty eld this is the steve cochran shell on chicago's very own seven twenty wgn not vivian lively allstate showcase studio where were freezing our guest it out number one thousand seven and if studio with us is sort of gems director marketing for chicago ideas week on sarvath temperature yes yes and chicago ideas we started small is now a behemoth and you're a charge of marketing said but he that is correct it's actually a lot of people don't know this it's the world's largest affordable ideas festival martha raye here in chicago about that and so many cool concepts and ideas are now we will be using them every day yeah it's amazing and the stories we get so chicago ideas week was founded so that people could take action rates and we wanted to bring a diverse group of people together day take action on the big ideas they here and it's amazing like after every year the stories that we get from around the world if people that went to a program tattoo somebody met somebody else and then you know did something big in order to seventy favorite story so i favorite ones from last year and there is a girl from the congo who happened to get sponsor today a yale university she came at travel ideas leak last year attended a program an artificial intelligence she's really moved and so she went up and talk to one of the speakers who happened to be a professor in georgia that professor connected her with a yield professor and the two of them work together to develop its educational tools for autistic children in rwanda and she sent a good her she credited she's like that none of this would have happened had i not aghazadeh it's really cool that's goosebumps style yet uh them so we hear stories like that all the time while we're proud to be of media partner for you in chicago ideas week but explain how people got involved it could get a walk you can go to chicago ideas that common get tickets they're only fifteen dollars which is great we have a hundred and fifty programs happening next week just one hundred fifty fifty smell team put them together.
"director marketing" Discussed on WBZ NewsRadio 1030
"Is however has been around for 100 years and i just missed that malaysia what has been around i think the the key here is to talk about the diagnostic processing and how how the diagnostics have changed over the years and how well doctors are now diagnosing alzheimer's disease verses like a vascular dementia or lewy body dementia or some other form of dementia um you know the diagnostic and doctors are diagnosing this at ninety nine percent accuracy to alzheimer's is not identical to dimensions so well the differences of dementia is an umbrella term dementia is the symptoms so this is the memory loss the trouble communicating how hard time organizing things that that's the match it's an it's an umbrella term and people can get dementia from lots of different things so really the the goal for doctors when they get somebody who is showing up with these signs of these these symptoms of dementia is to figure out why is that happening what is the cause of that so alzheimer's is one cause of dementia the most common cause of dementia alzheimer's heard that alzheimer's cannot technically be diagnosed until postmortem an autopsy well after the natural no that's changing now so there's divorce hype it was israel one point but now they're getting to the point that again the diagnostic tools are becoming much better and so there are different kinds of scans pet scans that people can have now that can give you 100 percent diagnosis that they have the amyloid plaques in their brain they have the path out alzheimer's pathology in their brain so it's it's definitely there now my guest the studio brooke patterson who is a social worker has been involved in this for how long uh let's see asking me a rough estimate fifteen years and rest martin is the director marketing of the alzheimer's association of massachusetts and new hampshire if you have a question about alzheimer's this is a great opportunity for.
"director marketing" Discussed on BizTalk Radio
"To have dida mmhmm so there is a little battle imai hi decisionmaking crown her so we're we're we're we're we're we're we're here with which to really important in terms of uh a senior director marketing be inclusion merkin institute of his ex well i think it's it's really understanding where the individual programme director's coming from because they're seen there can be some defensiveness when there's a bit us a program is scrutinizing not looking at metrics and i have to really be in tune to how people are reacting to that because i have to communicate that uh the overall objective of the organization is deliver highquality benefits and services of publications minnette everybody's contribute adding to that but when you you're an of their role business trump a player in the band didn't you when you were a kid watch and everybody else with with the website address with organization known as the american institute of physics aip dot award speak with peter and child ghiz senior director of marketing communication mechanism through physics you an executive leaders radio oh missions communicating service says issues whatever they need our support on therapy are marketing digital advertising social.
"director marketing" Discussed on WGN Radio
"It's important for city while steve i always look at it this way and this is what i tell any new team members is if you think about it the economic ripple of if we get someone to stay in chicago hotel they may go shopping on michigan avenue they may take a cab somewhere that helps the cabdriver that ad they may go out to dinner that helps the waiter and and and just that impact of one san i think because i started my career as an inhouse publicists and i could see how my work directly on property would would help in terms of sales i just think it's it's a real 'feelgood career honestly it's it's been very positive obviously for me you have mentioned something called influencers of the mi thinking that the influence here's the deal with an idea daily basis or the reporters and producers or these other people that you deal with on a daily basis well influencers that term is has morphed into so many things now because certainly it's it's press first and foremost but now there are people obviously they have large social media platforms that where people follow them i also think influencers can be match makers in the community where you know we are able to one thing that we do for our theaters if we have a production that we think of kills two women we might go to lululemon and to the regional director of marketing and see if we can get posters and all the lululemon that's going to how enormously so i guess i use that term influencer is it may be that director marketing who helped spread the word for us in and evangelize is for us in that way in social media is obviously the deal to a new you you have mentioned you still work a lot with local media but how big of a deal social media non house that change the pr landscape well it's huge it's apps especially on the restaurant side because as you can imagine a visual at a restaurant with for someone has a large following is just incredibly huge i know my selfie than i've seen pictures and and foul on a go there and experienced that myself and it's amazing now where we have a lot of rooftop dax in chicago and we'll see in the feed like wow we just open this new one.
"director marketing" Discussed on KBNP Radio
"Things are going and you could be the most informed person in your group if you are check it out the stories that i'm linking to on twitter remember on at gun talk over their number years eight six six talk gun you heard me before talk about this you've heard of people say well one in the company just leave it just pack up and leave massachusetts noticed leave new york a gun come he's eligible wilin california was not easy did you for somebody else to say that yeah you know has been the money to move people knew requirement move stylish it's expensive in disruptive in it's hard it's it's a big play well one coming just get that enjoy your to talk about the whole their harnessed the director marketing for apex tactical special please when the mind hey paul i think now you and hey burks took truck first i guess well until people what is that what do you guys make what was a story there sure apex tactical is a relatively small compared to you know the the giant named in industry you know the big manufactures either familiar with for a relatively small of business just thirty four employee we manufactured to dining manufacture after market drop in part verbal idea pitched bulls on the he believes that the much in line with the yeah the shield bnp there at the ve and could miss erie we have trigger a work will thing three twenty four blocked when pp came from author anywhere in development.