Aired 1 year ago 3:33
Luring More Women To Fishing In The Upper Great Lakes
NPR's Business Story of the Day
From the news
Aired 7 months ago 3:00
If a podcast is too long, a fifth of listeners never return
Visit https://podnews.net/update/podcast-length-return for all the links, and to subscribe. If a podcast is too long, two-thirds of weekly podcast listeners do return to a podcast later and continue listening when they have more time, according to a survey of radio fans. 21%, though, say they never come back. (Here's our advice). Dan Misener looks at two years of the Apple Top 200 Podcasts and discovers a number of trends, including more "Society & Culture" podcasts. (Here's how the Apple Podcast Charts work). Caution: a company called Planet TV Studios is approaching podcasters with the promise of coverage on FOX Business, a US cable channel. It sounds flattering: but don't waste your time - they want US $28,000 to highlight your podcast, according to one podcaster who contacted us. If you've $28,000 to burn on an average of just 149,000 viewers, at least support Podnews too. Classifieds - your job or ad here from US$15IAB Certified Podcast Statistics by Blubrry — Need Podcast Measurement Certification? Blubrry Enterprise Podcast Statistics is your fast track for networks and media buyers. Tested, Audited, Certified. Contact email@example.com#1 Platform for Finding Guests for Podcasts — 10,000 people use PodcastGuests.com. Find out why!Women's Podcasting Event This Fall! — The very first women's podcasting event. Beginners, experts, salary-paid or independent, we will teach and learn from each other. But first, we need the Kickstarter to be funded! Please help.Producer opportunity — Lafayette American and Limina House are looking for producers who have a passion for telling stories that change lives for the better. We want to use the techniques of great audio storytelling to deliver significant impact in the ways our culture considers Family Caregivers of older adults. We are looking for media makers who are hungry for a challenge and on a mission to create work that reaches far beyond the usual podcasting audiences. Acast has launched in France; Yann ThÃ©bault will run the French business (formerly, he was in charge of Spotify for continental Europe). Over 4m people in France listen to podcasts every month (roughly 8% of the country), says the country's MÃ©diamÃ©trie research. Podcast Movement has a new Head of Sales: Kristy Scott. She was formerly selling Tom Taylor NOW, the very excellent daily email for people in radio; Tom retired at the end of last year. Stitcher's CEO, Erik Diehn, was interviewed about the benefits of podcast advertising by Yahoo! Finance. Anchor has added analytics metrics to its mobile app, so you can even check your download numbers on the loo bus. What's the difference between radio and podcasting? Podnews's Editor, in his weekly Radio Tomorrow piece for an Australian radio industry website, points out that podcasters want to help each other. [Even podcasting's newsletter writers tolerate each other!]. Podcasts Thinking about the future? Think: Digital Futures, Think: Business Futures and Think: Sustainability all return for a new season, from Sydney station 2SER. They'll also be broadcast in The Think Hour, Sundays at 10am. (Whooshkaa) Cultivating Place argues that gardens are much more than just a collection of plants - they improve our relationship to the natural environment and our communal and individual health and well-being, argues a new mini-series of the program. The Uncertain Hour dives in to one controversial topic each season to bust long-standing myths and find the origin stories of the world we live in; it's back for season 3, focusing on America's War on Drugs - and where George W Bush got a little bag of crack. (APM) Political Party Live is a podcast from Iowa, and therefore, says the New Yorker, probably why it gets some high profile guests. (SoundCloud) Building a Unicorn is a new podcast that aims to answer what it takes to build a business that succeeds? That defies all expectations? That could one-day become what investors call a unicorn? (Lawson Media / ART19) Developer's corner Supporting pubsubhubbub could significantly help all parts of the podcasting ecosystem: cutting down on redundant RSS polling, and meaning it's faster for listeners to get new episodes. As we write in our overview article - it just needs a few lines of code; and Google Podcasts already supports it. Our podcast pages are designed to have lots of helpful information on them for podcasters. But you can hide all that, and our branding, if you want - so you can link to us to help anyone find your podcast. Just add "/no" at the end of the URL. Here's an example. Our supporters (become one): EX-IQ, Turner Podcast Network, Futuri Media, POST by Futuri, Quip, Simplecast, Xperi, All In Media, Himalaya, Lantigua Williams and Company, Podcast Websites, iHeartRadio, Podcast Ad Report, Podigee, Whooshkaa, podcast.co, Synth, Poductivity, Podcast Success Academy, Should This Exist, myTuner, Rebel Base Media, Curiohh, Acast, Podcast Design Studio, TeePublic, Doing Work As, Captivate, radio.com, Pacific Content, NPR, Audioburst, Castbox, Ad Results Media, Trebble, Auscast Network, Alternate Thursdays, StreamGuys, Media Masters, StatsRadio, Podcraft, Content10x, Sonic Influencer Marketing, DAX, Entale, Gimlet, Solid Gold Podcast Studios, Podiant, EverythingWithPodcasting, Alitu, Creative Zombie Studios, Rachel Corbett\s Podschool, Chartable, nlogic, echowave.io, Benztown, Weird Tales Radio Show, Podcast Partnership, SpliceCast, Oxford Road, She Podcasts, Radio Stakhanov, Sonix, Podcast Movement, Messy, Pippa, BG AD Group, Cleanfeed, The Talent Squad, The Podcast Exchange, audioBoom, Stitcher, Midroll, Voxnest, Cadence13, Adopter Media, Wondery, Blubrry, Podigy, TopPodcast.com, Horse Radio Network, Resonate Recordings, Megaphone, Podbean, Margarita Noriega, Storiyoh, ART19, autopo.st, Lower Street, My Spotify Ideas, Podknife, adswizz, School of Podcasting, Cabana, Revolver Podcasts, Veritone One, Jim Harold Media LLC, Nobex Partners, Omny Studio, Placard Media, Audience Insights Inc, 89.9 Light FM Melbourne, Edison Research, Richard Dally, Love Sport Radio, Triton Digital, Podrover, Radio PublicSupport us
Aired 1 year ago 3:32
Luring More Women To Fishing In The Upper Great Lakes
A new study finds an uptick in the number of women who are fishing in the Upper Great Lakes region. Younger women especially seem drawn to a sport that is traditionally male-dominated.
Aired 6 months ago 44:31
Ep 71: How to Launch a Product, Service, or Business
My team thinks Iâ€™m never in the office. And, if weâ€™re being honest, they have a point. Between travel, speaking engagements, video shoots and off-site writing days, I just donâ€™t spend a lot of time at my desk. I remember one particular week when I was with my team all day every day because we were launching a new product. They gave me so much flak those five days. They went on and on about how I was never in the office and how much more fun it was when I did come around. So I decided the following Monday, when I normally wouldnâ€™t be in the office, to surprise and delight my team with a box of warm donuts. I thought it was the greatest idea ever. I imagined myself bursting through the doors, while everyone cheered for this special treat. I mean, I really built this whole thing up in my head. As luck would have it, no one was there when I arrived. Not a single person. I was so disappointed. It turns out, I chose a time when every single person on my team was either in a meeting or working in another building. I had planned this surprise poorly. Even though the donuts were still great later on when everyone finally showed up, I was disappointed that my team hadnâ€™t been there for the grand entrance. The effect just wasnâ€™t the same. This story reminds me of what it often looks like when we launch something new like a product, service or business. We come up with a great idea and have high expectations for what will happen when we share it with the world. And then we launch and no one shows up. It flops and we donâ€™t understand why. Launches are important, so we have to get them right. Whether youâ€™re introducing a new product line, announcing an upcoming conference, or offering a new service, there are things you must do to have a successful launchâ€”but thereâ€™s also a lot of room to be creative. Thatâ€™s because launching is both a science and an art. If you want to create a better launch experience, one where people actually show up and buy, youâ€™ll want to incorporate three key elements. The Three Essentials of a Successful Launch 1. Relationships Sixty percent of sales occur after the fourth interaction with a potential customer.(1) Itâ€™s because people buy from those they know, like and trust. Thatâ€™s why if youâ€™re going to launch anything, you need existing relationships to launch to. Otherwise, youâ€™ll be launching to no one. Donâ€™t get intimidated if you donâ€™t have any customers yet. Utilize your existing relationships to get started. Announce it to your Facebook friends, send an email to all your contacts, and ask your family, friends and church community if they would help you spread the word. 2. A Date A launch is an event. And just like every event, it must happen on a certain date. The last thing you want to do is drag out a launch over a long period of time because then thereâ€™s no urgency for your customer to take action. Choose a date that people can put on their calendars, plan around, and get excited about. When you land on a date for your launch, consider what else is going on in your business and the world in that season. You want to make sure itâ€™s a good time for your customers to buy and you wonâ€™t be competing with another event. 3. Anticipation Research shows that when we have time to anticipate something, we actually enjoy it more when it occurs. Makes sense, doesnâ€™t it? Half the fun of a vacation is counting down the days. This is why anticipation around your launch is critical to its success. Once youâ€™ve picked a date, start creating buzz. Remember, itâ€™s not just a date. Itâ€™s an event! People should be daydreaming about the release of your product or service like they fantasize about their upcoming vacation. At Business Boutique, we do this every year when we open enrollment for the Academy. We create new videos, write about the opening in our blog, and post about it on Instagram. Weâ€™re likely talking about it everywhere you turn. And when the day finally arrives, we make it a huge celebration! This is all intentional, and it works. Letâ€™s recap: Whatever youâ€™re launching, you can make it a huge success by launching to your existing relationships, choosing a date, and building anticipation. Pulling Off a Great Launch with Stu McLaren My guest today is Stu McLaren! Stu is an expert at marketing online products, producing successful launches, and building membership sites. Heâ€™s also the host of the Marketing Your Business podcast. A lot of what we do at Business Boutique comes from what we learned from Stu, which is why Iâ€™m so excited to introduce you to him. Stu started his career as a motivational speaker on high school and college campuses. But it wasnâ€™t long before he realized there was a cap to the potential growth of his business. Schools could only afford so much, and he could only speak so many times. He dove into information marketing believing that if he could learn how to sell his expertise, he could to scale his business beyond schools. It was on this journey that he began helping companies build membership sites. And itâ€™s when he quickly realized how much he enjoyed the launch portion of these programs. On todayâ€™s episode, Stu and I talk about: Components of what makes a launch special How to involve your audience in the lead-up process The five phases of a successful launch The difference between a testimonial and a customer story Saying Yes to the Scary Things If youâ€™ve ever attended a Business Boutique conference, you know one of the best moments of the entire weekend is when we all get up and dance to Taylor Swiftâ€™s â€œShake It Off.â€ We always do this after my talk on fear. I love giving women this opportunity to shake off whatever it is thatâ€™s been holding them back from pursuing their dreams. At the last conference, we wanted to change things up a bit. We thought it would be fun to hire a flash mob of professional dancers pretending to be attendees to come onstage during the song. The idea was that they would act uncomfortable and awkward and then at a certain point in the song, they would jump into a choreographed routine. Originally, I wasnâ€™t going to be a part of the flash mob. But at the last moment, the week before the event, I decided I wanted to go for it and learn the dance. It was a 30-second routine. I thought, Surely, I can do this. Even though I practiced a lot, I was nervous. I felt totally great about speaking, teaching, interviewing, and putting on a great show. But I wasnâ€™t at all comfortable with the idea of dancing onstage with a bunch of professionals. I planned to just hide in the back, where no one could focus on me. Of course, thatâ€™s not how it worked out. The lead dancer called out sick the morning of rehearsal, so they decided to move me front and center. I was terrified. This was a three-day event, where I would be onstage 90% of the time. And yet this 30-second dance routine was more nerve-racking to me than anything else. But when it finally happened, yâ€™all, I felt like BeyoncÃ©! It turned out to be one of the coolest parts of the entire event. The crowd erupted while we danced our hearts out. I learned something that day: Sometimes the scariest things in life lead us to the best things. Oftentimes, what comes with the most risk can lead us to the greatest reward. I could have come up with a thousand different excuses. But I would have missed out on that incredible moment when I felt like a superstar. I donâ€™t know what that scary thing is for you. Maybe itâ€™s that business you want to launch or saying yes to a volunteer opportunity. Whatever it is, I want to challenge you to go for it. Even though itâ€™s scary, it might just turn out to be one of your favorite moments of all time. #AskChristyWright On todayâ€™s segment, we talk about protecting your time while leaving space for new business opportunities.Â If you have a question for me, call my toll-free number 844-944-1074 for a chance to be featured on the show. 1:26Â The Three Essentials of a Successful Launch 11:47 Pulling Off a Great Launch with Stu McLaren 35:19 #AskChristyWright 37:46 Challenge: Say Yes to the Scary Things Resources Business Boutique Conference To save $10 on any Business Boutique Conference ticket, use the code BBWRIGHT. Sponsors Check out our friends at DesignCrowd. If youâ€™re looking for design work for your business, anything from a logo â€“ to business cards â€“ to your website, DesignCrowd is offering you, my Business Boutique listeners, a special offer to save up to $100 when you start your next project. Simply enter the discount code â€œBBâ€ when posting a project on DesignCrowd. Or visit DesignCrowd.com/BB. If you have aÂ success story you would like to shareÂ with the Business Boutique community, email me at firstname.lastname@example.org. New podcast episodes are available every other week.