35 Burst results for "chief marketing officer"
Terry Bateman hired as Washington NFL team’s chief marketing officer
"In sports. Pro football. Washington's NFL team is bringing back its former chief marketing officer in that role. Oversee the name change and branding process. Terry Bateman's been advising club owner Daniel Snyder. Lately he now gets the official title of executive vice president and chief marketing officer. After years of bowing to never drop his team's dictionary defined racial slur the name Snider recently about the financial pressure from sponsors.
Chicago-Based Quaker Oats Removing Image Of Aunt Jemima From Packaging, Changing Brand Name
"Chicago based Quaker oats says it's removing the image of aunt Jemima from its products more on that for WGN's Ryan burrow Quaker oats company releasing a statement saying it will remove the image of aunt Jemima from its packaging and change the name of the brand in the fourth quarter of twenty twenty a name change will be announced at a later date the company's vice president and chief marketing officer acknowledging aunt Jemima's origins are based on a racial stereotype the enter my my brand has been around for more than a hundred and thirty years originally dressed as a minstrel character but evolved over the
"chief marketing officer" Discussed on 710 WOR
"Chief marketing officer of Taco Bell I have a history in the in the quick service fast food business and I know the similarity between food photography and fashion photography that food's got a look just as good as any fashion photographer would make you know a particular dress or a suit you know look it's not as far fetched as one would think I guess pretty fashion and it has become such a huge part of culture and I think it's marketers when we do our jobs well we're really living at this incredible intersection of business psychology you know really understanding people's needs and wants and in so doing it just opened up a lot of possibilities that are exciting hi Michael Casson with inside advertising and media on W. O. R. balance of nature's fruits and vegetables in a capsule changing the world one life at a time my name is Dr Roger bond a chiropractic physician I had some health issues starting to crop up on me I was getting really tired all the time I couldn't walk up stairs without just panting I didn't have the energy to keep doing what I was doing as I took the balance of nature for several months I began to notice that wasn't as bad I started to feel better my of energy that I haven't had that for a long time and I base all of that on balance of nature I endorse balance of nature because it works and I share with my patients in my practice as well experience the balance of nature difference for yourself right now balance of nature is offering free shipping and thirty five percent off on any new preferred order call one eight hundred two four.
Building a Solid Foundation During a Crisis
"Hates me. Scott Smith founder. Chief Marketing Officer motivation to move Akam. Hey don't make the mistake of thinking guys who do the work that I do. Don't make our our women to or anybody. Don't make them stick of thinking that we get out of bed on. Let's go it's going to be? Oh no you lose sleep. Wake up in the morning. What am I gonNa do but the differences I think sometimes is that I am Kinda hardwired to go okay. Fine this kind of sucks scary knows what's going to happen. I don't know but I'll get up and see what I can do about it so I give you permission to what and watching efforts for like a week. Well but the week almost fast now I give you permission to go to the beach and play and all that kind of stuff and just chill whatever you want to do if you have that opportunity right now but you don't have permission much longer because we have to do two things anytime. Something happens like this number one. We have to take a pause. You've got to pause long enough to see where you are. And in that time I usually do what's called an inventory all talk about that on tomorrow's show I I pause and I just look around my life in every area of my life and I make sure that I'm solid and we're not solid. I go fix it so I- offers and get a good picture of what has to be dealt with. Second Eggert very proactive. I go deal with those areas that need to be short up a little bit. You GotTa make sure you got your walls up around your right so we haven't done that yet. Make sure you pause the CY which you need to do and then we'll get it done that includes and I just want to give you a quick reminder. This is not really my job but I'll I'll put it in her anyway. This is all about being proactive. This is making sure you're okay and in my world it's all about making you. You have the life that you want right now with all this going on. There's a lot of government assistance. That's going to be coming our way. Eventually as soon as those knuckleheads of Washington could get out of the way. Get it done. It is coming. I promise you that is coming. You need to be proactive. Don't sit there and just wait for it if you're GONNA dish with credit card or mortgage or something like that get on the phone why I promise you right now. The wait to talk to anybody to help your life get better is going to be five. Times was an hour ago. So be proactive. Don't sit and wait. Get on it. Go for it figure out. Whatever you can do and make it happen now. What is today? Oh you know what I did. Yesterday I did a Monday show and I did not ask you. If you've done your homework I guess a whole show is about your homework right. Alica hell of a week is not about so. Let's talk about a Building a solid foundation during this crisis. I have two goals and they academy in you. I want you to make sure that you have built the foundation. You need to survive this. But I want you to thrive as well. I want you to come out the other side and I began to think about this. Come up better I should say as we begin to think about it and I sat down and said okay. Well how do I present this? I realized it was right in front of me the whole time. It's just how I roll. And it really starts with the nineteen fifty four theory called the hierarchy of needs released by Abraham Maslo. I'm sure you've heard about it. You may have read about it back in college right. Everything is being turned upside down. It might be a good time to get back to those basics out now. The basics are divided. And it's been talked about a lot and people get in all kinds of Wigan about it but basically it's divided into two groups the deficiency needs and the being needs the D. needs and the needs. It's a pyramid. You can google if you're too but essentially goes like this you're Dini deficiency needs. Need to be taken care of. That's why I said you have to pause and decide. That's toilet flew off the shelf okay. That's D. needs physiological. Need a little bit of a got this crazy guys when you find truckloads of toilet paper for you. Don't need that go online. Use a toilet paper calculator and figure out how much you need. I have seven weeks of toilet paper for me and I'm locking it from a wife goes. It'd be one week if I let her have it. It's true you know right. I'M GONNA be in trouble. She hears it so number one for your D needs physiological easy to make sure you have food clothing shelter money everything you need. I'm not I'm not a proper. I never have been although points for those purposes. Now isn't it will who we thought they were pretty funny about five years ago. Now look at it. They're laughing at us. But I told my wife I said Hey. Do you suffer favor shop as normal you know. Just you know every couple of days if you can get out. We're not shut down here. We're not locked in. We can get to the grocery store in Florida. Maybe you won't be able to but you can still get to grocery stores right. I think in most areas these days so far. Get out there. Make sure just pick up a couple of things along the way it makes your life. This could make sure you can eat. Make sure you can drink water. Make sure that the money that you need check here. Take care of your physiological needs. That's number one number two once you get that done. You need to feel safe right and right now. I'm pretty sure that most everybody's in the stage right now. I think most people probably a lot the don't but I think generally speaking most people have probably taken care of their their shelter and their food. Not all the most but now you need to feel safe. This is the angst I hear talking to folks these days. You need to feel safe in your person and emotionally and financially in your health and wellness against accidents and things like that. So be careful with it. If you're in a time of crisis like this you know people think I was laughing watching these guys. Don't come to the hospital. If you're sick guys just call your doctor. Don't don't overburden the health system. You can't do that and then I talked to people as a what are you doing well. It's a good time for me to pressure. Wash my roofs. I'M GONNA BE CLIMBING ON. My I said don't do that. That's not smart. Why what happens if you fall a call the ambulance? No don't do that be safe. This is where people are okay so physiological needs. I mean safe after that. Make sure that's covered. Do those things really take the time to think about that? Because that's going to settle for this. How you're wired when you get that taken care of you'll settle and you'll feel happier. You won't feel you'll completely stress but you'll feel happier number three and this is kind of a tough and thing right now. Socially you need feel sense of love and belonging social media may be coming into. Its own right now. I hate social media. I like it more today than I did a week ago. And it's crazy to me that the one thing that really I think is separated. The world has now is being used bringing together. The one thing we we like to go in public and talk to people but now he can't so now we have to make social media more like that micro was on television and he was saying the same thing and it's almost hard to put words in my belief the thing social media that really has kind of driven a lot of the world but also the same torn and set. The world on fire is now become a firefighter. It's making things a little better so physiological needs. You can eat you take care of yourself. You have Tony Paper. You can go to the bathroom. You feel safe. You can protect yourself and social. You have a sense of belonging and and certainly all belong right now in that way but now we can connect on social media now. Those are kind of Your D. needs and there are more certainly wouldn't take you very long to sit down and say okay. What do I really have to have my deficiency needs in other words? If I don't have this I have to have it. What is that? I think you can figure that pretty easily but then we get to your be needs. You're being needs and as we progress through the coming days. That's where my focus is in fact. That's where it already has go. There naturally always look to the other side of the crisis. I'm like can I do with this? And how can take advantage of it? No not at all. It's simply okay. This is where we are one. I'm going to do Damasio a Masol. He said what a man can be. He must be that is self actualization. You're becoming who you want to be. Not what he first released this. The theory was if you couldn't take care of your physiological your Your How you felt your safety your social needs and all that. If you couldn't do that you couldn't work on self actualising you couldn't be but people said well wait a second. Why can't a starving artists work on his art and not care if he got enough right so theoretically they started by saying? You can't do it until but now we're reeling. It says it's a bottom up and top down approach so you can build a foundation that really helps you to feel better during times like this and still reach out to the other side and say wait a second. What can I do? Maybe somebody always wanted to do. Maybe you want to write that book now. Maybe it's a good time. Got Some time to do it right. Maybe you WANNA have a bigger impact on the world and not had the time to do that but now is the time. How do you do that their creative ways to do it? Don't they? So much support online right now to help all the folks that are at home and and feeling the way. I'm feeling the way I'm GonNa help you feel. I think there's so much you can do. You can take care of the basics and you can also make sure that you are reaching out beyond that with the goal of a Vicki Yourself. Better or somebody else better or the common good better. You kind of need all that you gotTa have a little bit of everything out there to really make it balance on feel good. You can do it at the same time. My question to you is. Are you willing to do at the same time? I'm placing my focus on using the current a virus to create the Kuroda dryness.
No More Hugs for Hersheys
"March eighteenth. It seems so light hearted and innocuous Hershey's heart warming the world ad campaign celebrating human connection full of hugs handshakes until the corona virus. Ten days ago only half a week before the World Health Organization declared a global pandemic the chocolate maker announced it would kill the at least for now one features a man named Iggy Moreland who posts on social media thirty or forty times each day. Because he's such a connector her. She asked him to give away chocolate bars in real flight. Good Morning how You Doing Aka sharing in person you get to build that connection yet that warm feeling it made for a great experience. I loved it twice in that. Fifteen second ad Moreland was rewarded for his generosity with huge enthusiastic bear. Hugs her she was also running a similar ad. Featuring ninety four year. Old Bob Moreland I o resident. Who for years has been giving hershey bars to strangers and receiving a lot of love in return? What a difference a week makes as the corona virus spread aggressively around the world. Public Health experts have been urging people to stay six feet away from well everybody. The social distancing recommendation intended to slow the spread of the virus which means that the physical connections depicted in. The ads are now off the table hugging. No way handshaking. Not even a chocolate bar will fix that. One many alternatives to the traditional greeting have cropped up on Capitol Hill a physician attending a closed-door meeting of Democratic lawmakers urged them to replace handshakes with Star Trek's Vulcan Salute according to CNN then there's bumping elbows bumping feet and even in some circles the bumping booty so with it's heartwarming campaign firmly in sciences crosshairs. Her she cried. Uncle Hershey's chief marketing officer. Jill Baskin told at age sadly we have decided to temporarily replace two of our ads that feature human interaction that include hugging and handshakes due to the current sensitivities surrounding the covert nineteen virus in their place. Her she's running the spot starring. What else the candy bars themselves. Absent any trace of human being. Now it's hard to tell at this particular moment in time. What any company is really worth eight billion dollar her. She's had been having a pretty good year until now like other big consumer packaged goods companies. Her she had cut costs for several years and last year it began ramping up spending on advertising and marketing according to The Wall Street Journal including advertising during the Super Bowl. You know seem to be a great time for more brand building to be chocolate as a whole is having something of a moment or I guess we should say more than a moment as of mid twenty nineteen the US chocolate market was predicted to grow to thirty billion dollars by twenty twenty one up from twenty two billion dollars just a few years back in fact her. She's had been doing better than most large consumer packaged goods companies. According to the Motley fool. That's not just because of treats like reese's peanut butter Cups Hershey's kisses and Kit Kat. The company's been setting itself up for long term growth by diversifying into so called better for you snacks. Two years ago it spent more than a billion dollars to acquire pirate brands which owns the kid favorite snack pirate booty as well as the parent company of Skinny pop popcorn last year. It also bought one brands which makes high protein snack bars. According to the Motley fool anyone who ever Stroz the candy aisles. Oh come on you know you do anyone who does so is well aware at the Venerable Candy Company faces some tough competition. There's Nestle of course and giant Mondelez international best known for Oreo cookies but which also owns rival chocolate maker. Cadbury Mondelez also
Burger Kings Bold Advertising Goes Even Riskier with Moldy Whopper
"You seen the picture yet? The ultra gross. Close up photo of a Burger King Walker sprouting white fur and vivid blue. Green Mold If you haven't seen it yet you probably should. The ad campaign breaks all the rules of advertising the high resolution video and photos so shocking that ad weeks David Greiner wrote quote. There are only two eras in advertising ads. That came out before Burger King's Moldy Walker and adds that came after Burger King's moly robber at the heart of the campaign is a forty five. Second time lapse video that shows a freshwater growing mold over about a month. You know like an old national geographic film of say a butterfly growing in a cocoon. Or maybe the life cycle of a cockroach set to a nineteen fifty-nine recording of Dinah Washington's singing that old classic what a difference a day makes and yes that sparked a chuckle maybe an outright guffaw. The campaign is also sparking a lot of controversy in some circles. It's considered so bold that it's brilliant in others. It's considered a total flop. Nowhere is it. Forgivable in it's endless war with McDonald's Burger King has made a name and won awards as an advertising risk taker but this particular campaign takes the cake. But why why do this to call attention to its plans to roll out a whopper free of artificial preservatives throughout the US. By Year's end the whole point of the ad as evidenced by a Burger King Tweet. The beauty of real food is that it gets ugly given enough time. What Burger King Chief Marketing Officer? Fernando Machado is counting on here. Is that by implication will remember and savor only the good part of that equation. How great fresh food looks and tastes. When it's new you might say. This is a gamble. Burger King says it's already removed all artificial ingredients from walkers in many European countries including France Sweden and Spain according to Market Watch. And it's taken them out of whoppers in four hundred American locations. That's out of about seventy five hundred burger kings in the US going further. The company said all menu items will be free of artificial colors flavors and preservatives at stores in the US and in many European locations. Mcdonald's made a similar announcement three years ago saying it would remove artificial ingredients from seven of its ten burgers market. Watch reported at a wonder what the three are didn't have it removed. Burger King Machado told Fortune magazine that he was inspired by social media photos. People have taken a food so laden with preservatives. They didn't ever look old like six year. Old French fries without a speck of mold or as some have noted it could be an intentional day at the so-called last McDonald's cheeseburger in Iceland which has been on display since two thousand nine when the last McDonald's disappeared from the country. It looks conspicuously unaffected by the ravages of time. According to Ad Week according to the Iceland Review you can watch a livestream although well you know. Nothing happens so far. The Moldy Hopper Campaign has received twenty one million social media impressions that according to Ad Week but sixty percent of those called it disgusting. Still Ad Week writes. That doesn't mean the campaign failed. However since Burger King itself pointed out that fresh food gets ugly. But the nauseated reaction does elevate a criticism that often dogs burger kings out of the box advertising.
"chief marketing officer" Discussed on The Playbook
"That's why I brought Kyle Junkie. He's the CMO of one plus. Welcome to the playbook. Thanks for having me. I'm actually here because I liked free advice. And so I'm having you on just to really have a one on one conversation with those other people listening because I am so curious number one how you got the job that you're in and then to how you're actually doing what you're doing because as I did due diligence. I still am perplexed. How you get such great traction with so little compared to the billions of dollars that you're competing against and so let's start a little background. Where did those skills and knowledge came from to become? Cmo of one plus sure Let me so my background. A lot of ways is kind of not unusual for marketer business curse which we're going to get a quarter life crisis and after business school started gatorade and Pepsi so traditional kind of breeding ground. I what I like about. It was everything was very probably traditional large organization very structured and to be honest at the time. That was the time when probably media mix changing gated whistle ninety percent television in terms of media. It's hard to make that switch organizationally and so are real good experience there after that was at LG And then brief time startup and then one plus In terms of digital marketing I think in that timeframe is when you saw media mix changing you saw shift not just from digital marketing. Be Important but having to be digital native digital first and two in starting with that mindset is probably essential to most probably brands and everything. We're going to talk about. Where do you think the bigger brands stand right now as far as their learning curve right because I worked in the traditional side of the ball with the grades Nike the companies? They told you you were born into Where where do you think they are along this scale? I think it varies. I mean it depends on here. Consumers depends on what you have to do from a business standpoint. You know a lot of these. Big Brand still have really large retail infrastructures sales organizations that you still have to kind of the traditional things in it's not TV still matters. It's a question of probably how you consume it and all those things but probably what everybody's being attentive to and is relevant for a lot of businesses that have come in more of the startup. Space ECOMMERCE direct digital is probably I and that depending on your consumer said if you're probably marketing to somebody under thirty and you don't you're not digital. I you probably have a serious issue in terms of how people consume information Where they can look I and I had to go through that owned by own transformation of that and what happened to me was thinking about something that you guys do really well. I call it the stage theory and the stage theory is that all the way from Shakespeare. You know the whole world is your stage. I'll take a traditional football game where before I would sell sign age licensing the sweet the hospitality the tailgate and what I realized the first on the digital side was wow if I just record that preempt all the digital advertising that was purchased for very low cost I could amplify it far greater than what they paid the hundreds of thousands of dollars the football game for even it was shown on TV and even I could take a clip of somebody watching the commercial on the TV at the game in this week and get even more mileage out of it you know looking at that. I started realizing content still important and and I think that has and that actually this even with all the changes we're talking about right now. Content still remains the most important thing is just how you think about it and where did that? I come from because obviously the compete the way that you are you're picking there's so much content. I think it's easy to find the best things to post the best things to amplify And but it takes an I you know and I have a group of people even with this middle aged mutant turtle make me famous by picking out the really cool things that I say and to be honest I have different age groups looking at it because the I'll give you an example. Where my hottest things that I talked about how to leave a voicemail in my mind being fifty two years old running big businesses. Like who the heck would care on how to leave a voice. That's that's actually probably a skill set. That probably is not fully understood. Store opens and you see that I would add I. How how do you not? Because you're leading this charge. How do you pick out the best content because without good content goes no? It's true and and actually this is an area where I think even organization is still something that we've probably lost several times. Probably most important is understanding what you said in terms of who probably your consumers and what they really really care about There's so much information out there. You have to understand what your brand is in the value. Bring to your whoever's listening to what's really important and I think focus is another important thing. You can't necessarily do everything you know. You can't talk to you about everything everything. That's a trend right now. You're going to have a place to own. We've probably been good where we've been focused in terms of where people care about what they want to hear from us and how we deliver it and that's probably been where we've tried to kind of keep our our focus on it's probably limited our growth to some degrees but with everything going on right now you have to have a true north something that you stand for something that people respect you for people something people will follow you for and and you have to play to that strength. I think bill up an audience and build up a brand. I think in digital marketing media to compared to the traditional side. Where here in New York? We have the big guys who I had worked with and you could spend entire career at some of the companies that are you're competing against the huge but the one thing about digital media is allows you to run really lean those really lean and like vader's in our buildings very an even more than you probably think right. I I actually. That's where I think One of my success criterias of our businesses Bainer. Things they run lean with the their employees count. And what they're able to. Do you know if people really could have the inside. Scoop of what we're able to do with so few. What are some of the secrets to run? Lean with digital marketing. I mean I think ozzy requires less infrastructure. So I mean I think that's a good thing you know. Social Media Team can be you know less than six people potentially They work remotely or do you have to have we. We we've had. We've we've tried to keep most of our team in place Probably one of the things was interesting when I started one. Plus in two thousand sixteen most ornament structure was actually in China and it was a unique situation where a lot of employees had self recruited from outside China because they love the brand love technology. When I started the entire marketing was trying but twenty five people there from eighteen countries and But there was a commonality in terms of what they cared about What information they followed culturally. They're all from the same place even though it was that diversity mix And it doesn't require much more than that now. The question is the contact that you need to develop where that comes from. That's a different conversation And so I think that's only half the equation and I think how much content you develop where that comes from. That's probably the second part of the equation. Which is interesting because one to start a business in China is difficult and you not be years of working. I have several friends that had been there so many years. It's just easy to have the right connections etc. How were you able to build that team in China? Yeah so when when I started. One of the upsides was actually. It was a one plus user before I joined the company so I kind of understood the brand new product understood. We made good and understood who the first consumer was and wasn't me it was probably My brother WHO's technology engineer? Kind of started with and because we had a really good relationship close connection to these users. They understood the brand the already communicating list. They were the reason for initial gauge. Meant we had a true North Star with When I joined was a pretty young organization pretty young team and for me was probably first experience. Managing a large group of that age group You know which is probably different. If you're on the bottom in a millennial at that time very different kind of what's important to them what they care about The the upside was if everybody is on the same page from the same background cares about the same things that makes it easier when I joined. We were debating jumping into the US market. When I started there right away the upside we had was we already were successful in the US market in terms of the product was made for a US consumer people were buying the product in the US but it was a small suggs sub segment. It was the if you went to any big tech company In the valley a lot of engineers at our products. But it didn't expand out. Maybe some of the you know people that you've heard about one plus from the last year and a half and so did you could scale from there. But over time we had to build a regional office closer to the markets As we grow businesses. And so we've fishy pushed the button on having US operation in two thousand eighteen and now went from zero to about one hundred twenty in the last fourteen months and being able to scale is difficult thing as well. But you came from that traditional side of working with the Gatorade Zone Bike Pepsi Pepsi. Huge conglomerate but you know coming through that you're able to figure out how to scale quickly. What are some of the things that you looked at in order to do that to get the right people with the right culture and then also make sure that economics work out which of the three biggest challenge totally? I mean I think we started at a base of digital I which didn't acquire a lot of investment so we can kind of scale up slowly. We went Coming from more traditional background and I think part of it is not your organization. Your employees learning. It's it's you also learning organization in your employees I probably only knew half of the answers. In terms of what? We're trying to do a lot of traditional marketing doesn't work for smaller fast growth startup and you need to be willing to to listen and be open to ideas that maybe your team has If you're maybe a more senior manager going to start up your employees are probably going to be more creative understand things better than you understand. Your consumers a bit better. They may not have the frameworks or Ways of thinking about to turn an idea into something that's become strategic execution execution. But you need to understand what what what they have and we're how you then kind of support them and bring those ideas to kind of life. So it's it's it's it's a part equation and I think one thing you see is a lot of probably traditional marketing executives. It's a lot harder I think to go to the startup side because you have to stay open minded Everything that worked in larger innovation more Morton were won't necessarily work in smaller. Start Up to where you can do something really super short notice and there's another challenge that there's different tiers of branding. There's still big companies like gatorade. And then you have the mid market companies and then you have startups and small business. Kind of clump together. And then you have where I sit just personally as a personal brand and personal brands can range from Gainer Chuck. Which is you know has biggest following gatorade. Probably when he does something you know all the way down to the middle aged mutant turtle sitting there with your million people but once in a while something will pop. Is there a different strategy determined upon the size of a brand? I think there is but I don't start with followership probably I don't either. But yeah and I think what I look at. It probably more engagement. I'll leave for the people I think. That's that's what I think matters more and I think that's one of the things that's successful. As far ship was started. Didn't necessarily huge with engage levels were high and as we'VE GROWN ENGAGEMENT. They will has come with us that. I think is the real test. So I think even if you're followership is ten to fifteen thousand if that group engaged. That's actually what's more. I think important. I agree in fact when I started I told people by first year was three years ago Super Bowl. I said I really just want to get to passengers my first year. And they're like what do you mean? I said well if I can get to people that love what I do that every year we'll get to more people and every year. We'll get to more people. I said you know how the numbers work in five years. I'll have sixty four people getting me sixty four people and ten years two thousand people getting two thousand people in fifteen years sixty four thousand people getting the sixty four thousand twenty years. What I'm still young person. Not as you have two million people and I'll probably be the most popular seventy year old on the Internet with two million people getting two million people a year and that literally is just focusing in on. Does my go so deep that it's going to touch emotionally somebody that they're going to want to tell other people to go out. Blessed that happened faster. One of the biggest hurdles obstacles voice that I see especially with younger executives entrepreneurs especially in the digital marketing place..
Sleep Sustainably for the Rest of Your Life
"Mark. Welcome to good together. We're so excited to have you thank you. Thank you glad to be here. Yeah excited to talk about all things mattresses and I love the name Cada mattress. It's a good. It's a good marketing the name I love it. It's wonderful So you know in the past Few episodes we've been having a few different founders of ethicon on sustainable companies onto good together to share their perspectives as to why they started their companies and really how they believe their companies are helping us reduce our overall overall impact on the climate and the environment. I'm so mark I wondered if you could just introduce yourself and give a little bit of information about Avocado true Will Um thanks Mark Abriel. I'm one of the CO founders of Avocado And I'm also the CMO chief marketing officer and Avocado Avocado started. The it's about four years ago basically And we started a basically out of the idea that There were lots of Mattress out there. Not As many as there certainly are now seeds in the space but there are a lot but there were very very few options is when it came to something that was natural organic or sustainable or some of the other all the different allied in angles around around around that that were accessible And so it gave us the opportunity to earn inspired go out and actually see what we create and so a group of US leveraged our skills and technology and marketing and all sorts of other things and we belt the brain and so in a number of years later Were significantly larger than we were before. Were able to do so many more things at the time ever us so before we jump into all things that are definitely wanted to hear about the specifics sickness. And what's so special about Avocado mattress and how you are building a different more ethical ran I want to talk more about Starting like what kind of things at an average American consumer on average consumer menu in the world. Would we should be thinking about when buying a mattress Obviously loosely Wanted to invest. It's a big ticket item so we have to think carefully about that right. So what do I do. Do I read a ton of online reviews. Views go to assume showroom with friends. So what are the key questions to ask yourself Anada question. I had should ash consider buying a used mattress and Olsen people should expect to buy a mattress in their lifetimes. You've got a whole lot less a lot. They let me to to basically When you when you look at a different mattress Obviously should be picking one. That's comfortable for you and buying a mattress is a lot like buying any others sort of chronic in that there's a lot of subjectivity. That goes to it so that that goes with it but generally speaking when you're looking for a mattress a slightly firmer mattress tends to be better for you than a softer mattress is a lot of. What if you're looking for from a functional standpoint is keeping your back opry ally making sure the jets port and other things like that so those are sort of obvious things things to look for but You know actually it's interesting as we obviously have a very comfortable product Wouldn't be selling products and nobody would meyer mattress. But it's really not what we focus on. We focus more on on the materials on the environmental story that goes with social responsibilities story. That goes with it. We look at things more like the durability of our product. Tom And all of the other factors that go into it. Because we see this sort of basic comfort design and some of those other things is kind Donald Blake a given. Yeah I mean what can you do with a matching. What new design kidding Doing that make it black or gray or put a little bell ear tough there but you know it many ways you know. It's everybody is sort of focused on. That's the traditional way that the space would be is managed you know and and so Rather than sort of going that route we've gone out focused on on on really the materials on making and ourselves. Vertical integration. Everything that goes with it so it's kind of different way of thinking about so. Yeah have a follow up question. Listen to my five thousand dollars. So what humor's which terms than we should be looking for in terms of textiles and technologists something that role And maybe you can start talking about an annual generally speaking well. You know. There's something that you want to look for And of course we're biased in that we think you should be looking for organic and we think you should be looking for sustainable and healthy option. So I'm GonNa tell you those thanks to look for which would be things like the guts? Would you think global organic textile standard in the cover. It really should be one hundred under percents. Cotton there's really no reason to ebony other Ali Esther of things in there And then you should also be looking at what what other Sort of filler. Stuffing materials avenue for example used wool or wool is also a global organic textile standard. What's and You know because a lot of places used things POLYESTER MR fills in all sorts of other things You should also be looking at the flame retardants. It's a really really significant piece. That goes with it because the mattress I have to pass. Certain flame retardants a flame retardants he standard set by law in the United States. And so that that means there's really only two ways to do it. Use Chemical sprays or use something called like a fire sock which is something that doesn't burn and so that means anything defrost sprayed-on chemicals to fiberglass to all sorts of different things which can release the Oh sees off gas and so that he sort of go down a scary rabbit hole stuff. So you WanNa look at what the flame retardant is and then you want to look at the phone materials now we we believe that that there are more renewable and sustainable features consider that far. We use latex six rather than polyurethane And then you need to look at the construction of it. That matters awful lot too because If you look at all the pretty mattresses that are in the online ads to see it. Looks like they're perfect. Piece of toast. Everything the thing is basically sprayed on grew together whereas we actually ty ours together often in and an assemble everything with more of a hands on process. So it's really looking at the materials constructions. What's in it what's not you really league? It really does matter. If you consider is spent a third of your life in bed and it's a product that you're gonNA be so intimately in contact with your face will be right next to breathing in everything that comes off of it It only makes sense that of all the things in your house. It's humbly one of the most important things to make a considered decision. Yeah I think that's a great point mark and I one thing that I think we often get with. There's always going to be. Yeah this this tussle with for consumers between price and You know wanting to have something that's quality and also responsible to the environment and so you know I appreciate that you That you think through all all of these different factors for consumers and I think as you were talking about all of the different pieces One thing that came up to me that I think some of our listeners probably are familiar with is is is. What's so can you explain a little bit more about that certification Shen on and why it mattered to you in the Avocado team to make sure that you were getting out on on as many pieces as you could will dot says is just first of all? It's a thing it's a process. It's a third party body That basically certifies the the ecology in the Social Responsibility Angle of your which is something how we set our whole business so they look at Everything from what goes into the raw materials other Rome s decides in any chemicals that would be used all the way through into what is however the people that create the materials that were they treated. How ethical unconscious you are across Edwardsville? It's actually a holistic
Kristen Blessman: CEO and President of the Colorado Womens Chamber
"I am honored to introduce you to Kristen. Glassman the CEO and president of the Colorado Women's chamber welcomed Extraordinary Women Radio Kristen. It is great to have you join. Join US thank you thanks for having me. I'm so excited. I've heard great things. I've seen lots of interviews so so happy to be included. Well I'm excited. Added to include you in. It's been fun to get to know you this past year as we've I think I remember who introduced us. I think ours might have introduced us so it was fun to get to know you. Yeah Yeah let's with your grandkids. Youtube thank you. Let's start with your journey to join the Colorado's adults Women Chamber of Commerce as the C. L. and president which I think was about three years ago right right. Yeah it'll be three years in January. Yes I know unchartered top from it wasn't something I mean. You know now saying this. In retrospect I you know I didn't join the women's chamber because I was beating the drum for women but you know it just so turns out that I had been in so many industries dominated by men and had experience so many of the things that we're fighting to change at the women's chamber that I you you know I think it's it's the perfect organization for me to be a part of because I'm so passionate about change and you're eating change and so I think that that really ultimately the path that led me here yes you were the the CMO of goodwill industries right right and a lot of people don't know that the retail organization so you know it's got a great business strategy but they also do really wonderful things with the money that they make in the stores and I think that that's where I really got addicted to sort of you know witnessing not and I think that's working in nonprofits nonprofits. In general I worked for a university. You know prior to good well and so I think you know watching individuals. Turn their life around and workforce development programs. You know coming out of these crazy scenarios of you know one women one woman that I was working with when and with that goodwill she had an addicted to math lost dollar head went to prison got clean got out of prison and then dedicated her life life to helping others do the same thing so you know you witnessed from like that making change and you know. Learn the habits that they use you can make that kind of amazing change and you learn a few things from it and you also learn that possible and you become less fearful of it and I think that watching that over and Over again and watching individuals turn their lives around is what kept me at nonprofit but I also carry that with me from a business aspect and you know especially especially with everything that's going on for women in business right now in the systematic change that needs to happen in organizations and in the systems for women. I'm really really passionate about but also knowing what I know and knowing how change possible. I know that that it can happen. And so when you started to see the opportunity and fold with women's Chamber and was it the Spoke t that said you know. Come come look at this. The toss talks about that part of it. You know that that place of going right. That's an interesting raw cost more about that. You know I think for me me you know. I was the chief marketing officer at goodwill before I came to the women's chamber so I think for me would drill to the women's chamber wasn't what ultimately kept neither either so what drew me. There was sort of a marketing. You know aspect of it. I thought you know this is an incredible organization that has has you know that you know Donna the previous EEO has done such an amazing job. Creating what it was you know several years ago. I just felt like with with my marketing BA background and my sales background I could you know sort of Polish it up rebranded and relaunched it out to the community with with some different messaging. I and I thought that those were the gifts that I was going to give to to the women's chamber and when I got there I found out that our business model hadn't changed in though many years and that was what really drew me in and started me on the path of of really turning the organization around and it was a turnaround situation when I got there so it was a turnaround situation. It was time for it to really move in a different direction. Yeah and I mean. It's no surprise that membership organization these days. They're struggling because you really have to work hard. Hard to create value many amendments chamber. Yeah and and trying to figure out how to choose what to choose and and I think for me you know with the women's chamber particularly we weren't focused on our mission. I think that we had lost track of that right. I think that we were much. It's like you know other Chambers that were serving small businesses and becoming a place for small businesses to exchange goods and services with each other with the marketplace. I said I saw and the need that I was hearing about from women in business. Weren't that at all. In fact putting all women in the room together with small businesses to exchange goods and services was what was hurting us. But we really needed to do with access are powerful group of women and men that Ah really were seeking to advance in business we need better roll right right not enough. CEO's to are women were almost last in the nation for a number of women on publicly traded board less than one percent of women owned businesses in Colorado. Get over a million in revenue. And that what I was seeing that really needed to change and so shortly after taking over I think it was about six months. After taking the helm I quickly realized that we needed to scrap a lot of our programming and developed completely new programs
The Importance of Showing Up
"Are so blessed to have Boza Saint John who has quite an lustiest resume Pepsi Uber Beats Apple Apple in your now at William Morris Endeavor as the chief marketing officer okay. Yes you got the whole resume the hawks. I drop the MIC jazz. You want one already. I'm so excited to have we had such a fascinating conversation at the summit. One of the things that keeps getting brought up is the difference between diversity versity and inclusion. We're GONNA get into that. We're GONNA talk. We're GONNA just I'm just gonNa tell all of you. We are going to go in. We are jumping deep. We're going to talk about why we're not not having the conversations that we need to have. We're going to talk about the importance of showing up. We're GONNA talk about diversity and inclusion in the difference between those two good you ready. Let's go oh okay. What is the importance of showing up who that is also a very loaded question. You know I just feel that we we have for so long tried to present as something else you know. Regardless of who you are what your role is even about motherhood you know and showing up as the perfect mom to your kids. You know that is so detrimental it is. It's a really bad practice actually because our kids then don't understand who we are as human beings. When was the moment that you realized that your mother or your father was actually human. When did I realize that there's a moment right I think probably when my mom's slammed the freezer door and custody us that's when I realized she was human. The worst the worst part about that is we would Kinda Garon we would laugh. She's mad cuss. Naddis and we were laughing yeah but that's my molly desire desire to response but I think that if we as parents as executives as name any role were more for our cells in situations regardless situation happy sad excited frustrated all of that we would allow other people to be that way right. I talk a lot what about that in just showing up and being authentic because we have lied to each other for so long. I think it's part of the reason why we have so many social ills. It's part of the reason why we have some cultural ills right now. We pretend as if we are all healed as if we are Koumba is if our society has no issues when there are are deep seated problems deep-seated biases that we all have by the way regardless of if they are violent or not regardless of their aggressive or not regardless carless of you act on them or not they are there and as long as we continue to pretend like those don't exist as long as we continue to pretend as if we are not real then we will have problems. We have to show up and we have to talk about it. We have to be
"chief marketing officer" Discussed on Conversations with Dez
"It'll be the technology integration and luckily that will occur over the period of of months and quarters in order to do that in a in a in a very structured structured way I didn't I did love the comet there with regard to the redesign of the website. I remember hitting the other day doing some homework and thinking oh I got the wrong place and then released top left Ancona's right logo and it looks very nice iphone as well which is nice change because I think there's so much information that you go to convey. It's often harder to get that just right on the mobile and flexible platforms on talent one on I do invite people to jump on the the combat website because right now. There's a great video about Hedvig Ah I think it's the CEO of Hedvig having a great conversation about it but also just the new structure the thing that surprised me just how easy it is to get round and find things which you know with organizations being around for all these websites get busier and busier so ten points to griffin door on the content that together thank you now. You did actually touch on something that I want to briefly cycle back to. I think for those of us who have done business for a long time and if known the brand it is easy to think about as the backup company company that backs up our data protected but I do love you'll see a rematch the organization of Reawakening People's People's awareness of the brand and understanding more about what your total portfolio of offering was as it were there because I imagine that these days there's a lot of your work is the frontloading of meeting with people consultation consulting professional services. Just helping people understand what data they've got what values in that date later how to manage that data all the way through the traditional bits of protecting that data as that being a sort of a pivot. That's come about a recently. I imagine it's been a long took thing but as long as the Beena Cambrian explosion demand for expertise you've got inside the organization along that whole you know what is it you can do beyond backing data. I think so I think as as a Sanjay's come into this he really is the the the goodness of combat in terms of what we can we do with our customers and the value that we can bring it certainly you'll we don't shy away from being what we consider to be of course the greatest backup backup and recovery solution and technology in the market today that's a proud foundation for us to build upon and m one that we we certainly don't want to shy away from we simply look at this though and say when you're talking to customers and when you're looking at the evolution of how applications are being developed in the multi cloud route world and the way that they need to evolve as overall organizations we recognize that we need to continue to evolve and that the the phrase and the and the another piece that we just announced and not to be the marketing guy but we just announced a new tagline which is around be ready and it's about data readiness readiness and the the view vision that we have for the Organization as you move from Combo being a backup recovery software provider to more of a data software provider when I've spoken with people I said look it's purposeful that data software doesn't mean anything directly the same way that a company like Oracle or sap says their business software. It doesn't mean anything specifically until you get into the next click and as a a data software provider what combats doing is saying that will what does it mean in terms of what the foundation you need to set so that you're ready with your data and then we look at it through those four lenses of can you protect it. Are you managing against your policies and regulations. Are you using it to get business value out of it and are you controlling where resides and those are the four aspects that were building the future of the company around. There's a huge shift towards software defined. Everything software defined infrastructure tasty is we hear it and salted fine networking software defined storage and so you know the head fake story is such a great win for all of you around the space because I think we've all been in the software defined ex FA FA so long we've forgotten about it but you know whether it's hive advisors of machines now cloud and then all the relevant bits under it software elsewhere may sit on hardware routes which service today it's defined by software as this to me is kind of like it's it's gotten you ahead of the next big wave where the likes of five G. is going to become a massive a disruptor as it already is but as it's deployed and we now see Internet of things becoming a big thing and the whole edge wjr quote unquote a shift to competing networking data at the edge so this to me seems like you've future-proofed so many parts of the business for comfort but also if your compartments integrators and Vars and say that they will ahead of the curve now and they can get away from panicking about what's going to do about data in that space do now just getting on with putting the solution solution in place. I think it's an exciting time for us and I think it certainly a resolved an issue that we've been losing sleep about which is okay well now that everything's self defined software got to find storage as part of my life what I do that and I can't wait to see somebody announced instead of coming out later in the year incumbent go which I'd love to pivot tuna. It's I think the fourth year of convert go this year yeah Daniel and so that's pretty exciting. I say maybe a bit of background on the conflict. Go event itself and then we'll dive into what's coming up this year. It gives us a little insight to the event I mean four years of anything. Big is exciting and it's it's sort of affectively doubled year on year from what I can tell give us a little insight into the event itself and what it covers once. It's so the big remitted for this. It's a bit of a unique event I think in the space it's definitely one that we try to bring together and keep a bit of an intimate feel to it by making sure that there's access to a lot of experts around both within the Combo universes well as a lot of our partner community and a set of influencers including such as yourself in terms of being able to really bring this community together. We're we're incredibly proud that there's there's well over one hundred I'm misstating. It's probably a hundred hundred and fifty breakout sessions that occur over a two day period and about seventy percent of those or either led by a partner or include partner or customer include a customer or a a a third party sort of industry expert so this isn't just conmebol talking about Combo conmebol really is bringing together a set of industry experts and customers and prospects and partners everyone to talk about this the challenges that they're facing and how they can look to manage their overall world data environment so that's the at the heart of this. It's really bringing together this community and then what we do is provide enough opportunities for people to engage in in different ways. There's hands on labs. There's of course the typical keynote sessions in the morning. There's great amount of demos and meet the expert sessions. The great thing that happened the first year is we brought nine developers with us. The first year in order to be available to do breakout sort of whiteboards with customers may want to talk to a developer Elber and it was so popular that this year we're going to have forty developers with us in order to be able to do constant thirty minutes to one hour whiteboard sessions for two days solid so it's a it's an amazing energy and amount of people that we bring together. That's all designed around trying to bring this community together. Gather say how can we manage data together to ensure its protected to get value from it. Make sure we're driving the most efficiency efficiency that we can that we can really do the thing that reminds me about. Is that I I often bring this lineup when I'm trying to convey strategy and planning for a lot of people in that ah the end of the day we've got to remember the people do business people not so much just companies and so I think the big thing about this of inflammation conversations about starting those conversations if they haven't already been started in organizations organizations from the boardroom down through to just continuing the conversation that might have already started with you in various forms and social meteoroid blogs or podcast the or chat bots even because I know there's an exciting you chat Bot in the bottom right hand corner that I had a good Chin Wag with an eye test the other day on your website. It wasn't lost. I love testing these. These things on this thing was David Lee Clever so yeah another ten points to Griffin Dole for that one. It wasn't lost on me that the the theme I think you'll be ready tagline as well and truly permeated aided website when you land on the convert what does it come dot com slash kgo event website. The first thing that struck reckoning was the frozen mountains and somebody's standing there with the backpack looking at the horizon. I thought that's probably you but the the whole theme be ready has has permeated the website and she said that something was more than ready and I think that for me is going to be the thing that I will take away from it. That is I'll go there. Let everything I can about what's what's happening in the world currently in what come volts to offer and all the organizations that are talking about the problems that they're trying to solve and the key takeaways is sort of being that Tanglin of being ready the some of the biggest changes I'm looking at some of those breakout sessions well because we don't often get one on one as we're all so much many few of those developers who literally coating on solving problems because they're either busy or just protected and you've got some exciting speak as well. I mean there's some some fairly obvious ones around the head fought but you've got some pretty amazing speakers coming up. How on earth do you heard the cats to a line all of those speakers I I can't imagine agents somebody must have a full-time challenge running around the planet chasing some exciting people to get them to jump on station? Speak to you very much so I I was meeting with the Alley Hinton earlier today on my team who who's hurting all those cats and working with a number of folks in terms of our main stage and then there's folks that are also on the team that are driving forward in terms of the many speakers that we have within the show floor and the mini-session so we have the larger breakout sessions we have. It's a it's quite a square feet to bring it all together and I'm just I'm incredibly lucky to be working with people who are just world class in their in their field the we we I come from the sap background and know a lot of the people who I think Sapphire is one of the finest events on a large scale. That's that's put forward out there in the market and we were able to bring a lot of that kind of goodness in an a much smaller scale not quite the the whatever the heck that is now twenty five thirty thousand people. Maybe the L..
"chief marketing officer" Discussed on Conversations with Dez
"It and types of apples and so forth and you think that's in my lifetime so I can only the imagine what's happening down there. Now I did ask a few people before we got on air here the sorts of things that they did nothing you and what are the questions. That came regularly was. What's it's actually at the South Pole itself? What did you find the beyond the station itself? When you get down then you finally realized he imagined it would be kind of like climbing Everest you look around and it does that split sick when you realized we're here we made it what what sort of went through minden that that last time we talked last step and looked and realized made it and what did you see there so you're absolutely right when you when you make the you see a few things that the one thing is the there's a there's the actual true South Pole and then there's it's a ceremonial pole because the ice is shifting on top of the continent so it ships? I think they told US ships about ten meters a year on average so so it moves around so that they'll have a an official poll that's in one place and then they have the ceremonial pull the ceremonial pole that if you see it in pictures it looks like something out of Santa Claus Book it's it's red and white sort of painted spiral with a silver ball on top it it's and it's surrounded by all the flags of the countries that have scientific expeditions that are that are permanently stationed in Antarctica so when you when you first arrive. It's almost a bit surreal because it's it's such a it's such a almost cartoonish looking poll. That is the ceremonial pole that you're getting your picture taken with. It's just just an incredible feeling when you make down there you look around you see the US base station. That's that's down there as well and then there's just a a whole lot of nothingness. There's some incredible science happening down there at that station. It's some of the the cleanest air on the planet and much of what they do down there is quite what amazing the people you meet at that base station are remarkable individuals in terms of what they do when they over winter down there because you're there in the in the dead of summer and it's it's negative thirty negative thirty five Celsius. You're down there so it's it's pretty crazy. There's a really great picture which child grab and tweet later for listening to this picture of you gazing into that mirrored sphere reflecting off it and I imagine that it's almost a perfect analogy for the moment of reflection that you would have had their and also just I wish I was that deep deep. Give me too much credit. Oh I think you are I think you to humble just imagine breathing in some of the purest air in the planet just having that a Pitney looking into that reflection alleging meeting at one of the things I'd love to highlight is this is why you went as well. I mean it was an astounding Joanie. I'm just so envious because it was on my bucket list of things to do still is the actual journey itself. I'd love to highlight just briefly the we talked talked about being about just awareness in general around a fuels and and use of energy and so forth maybe we can just double back quickly and just highlight the whole rationale behind the journey and what came out of that and I'd like to move into getting a bit of insight into the Tedtalk because I know you did a great ted talk and share that Johnny but maybe just highlight some of the key reasons Johnson Rationales behind the journey itself and and I guess you know what was achieved as a result of that so the rationale really changed over time we when we were initially doing it truly truly was we we were very proud to be a part of this and part of history as as Robertson and his son Barney and the other members of the expedition addition where we're driving this this overall mission forward well what initially started as a data story with regard to you know the data at ah on an expedition like this a lot of it it tends to be the video and the photography that it's taken up the at this during the expedition but then there's there's also some other some of the technical equipment and things like that the protecting the data for a mission like this was something that we were really proud to be a part of up eventually though started to evolve into is we realized that the it it got back to this whole concept of the carbon footprint of data and combat as a overall enterprise we have we have over twenty extra bytes of data that is that's managed Dr Software in our customers sites and if you look at the carbon footprint data the the data that's managed in certain ways on on premises in many cases is still using fossil fuels in order to be able to manage those data centers and as you move into the public cloud and you start to manage managed data in a more responsible way it can be part of an organization's overall mission in terms of their carbon footprint so that was that's where this evolved called into. That's a big piece of what combats mission as as it's come out of this. We're really proud we it's not been announced yet but we're really proud I just signed on with there's the UN general assemblies here in New York next month and actually this month in a couple of weeks and we're one one of what will be seventeen companies that have signed on to be a sponsor of one of the seventeen global goals as we're looking to work with a number of like minded companies and there's it's a WHO's who of tech companies and some of the largest companies in the world that are looking at some of the toughest challenges challenges in trying to determine ways to address them so so this is sort of. I don't WanNa say it's sort of I'm an accidental person have fall having having fallen into these different things but it was it was an incredibly great opportunity just to meet Robert and then to be able to sponsor the expedition and then where this moved into two is looking at and the big moment for us was that the just in the last couple of years the carbon footprint of data centers around the world has exceeded the airline industry says that that's sort of the big factor that people don't realize and and the footprint of data's only growing so we need to it's up to the tech industry to come up with attack. Just be smarter about how we're going to manage all of this data because we we recognize the data can be be an incredible benefit to the world and society but we need to do it in a responsible way. It seems for two that is the focus blink and listening listening. I know there's a heavy technical audience that I had the privilege of having when we think about an exit and you you mentioned you twenty x and x by is a thousand Peta Bites. It's and I remember a day when no one even imagine and we used to lose breath thinking about what a pedal bike would be like twenty thousand pet abides. It's a non trivial amount but there's a great line that people talk about where data's the new oil and it kind of reminds me of what you're just talking about that because we think about data being the new oil will oil or fossil fuel it. We're consuming it outrageous amount so so it seems rather fortuitous this whole message is about renewable fuels and the linkage to data protection because if data is the new oil and we just up making making a renewable oil. I guess exactly four freight. You're I mean I love the fact that your primary focus obviously was getting getting there and back but protecting the data was also a perfect challenge for you other than just surviving now before we get to the talk you had a flag from memory. I remember seeing a picture of with us. ZILLION signatures run. I understand that was signed by that. Sort of part of the journey is that right the one you probably saw with a whole bunch of signatures cheers was actually signed by members of the Combo community our employees all over the world so they they sort of signed the flag and then I took it down and was able to pose with with Robert and Barney and everyone who was on the expedition and that was incredible. It's it's hanging now in our headquarters building so it was it was one of the great treats. I got wow I love it yeah. I'm surprised you didn't pinch and take it home so ted talk. Now we all Edham one. Don't worry all right good to hear good here a bit redundant seeing the data pleased to see we all dream and doing a tedtalk. They're exciting exciting things to watch. I am Barris admit how many I consume on a regular basis but understand you're invited to participate in one. There was an interesting journey through that whole process I'd love to sort of just get some insight into kind of what was like being invited to present a ted and I guess what it took to get on stage and share that life story. What was it hold Jenny like because it seems to me it's not quite as is exciting is going to the South Pole but is another type of journey and a life moment that we all dream of you're absolutely right and so we're kindred spirits? I listened to more ted talks than I would care to ever admit as well and I just completely addicted to them and an and because of that when the opportunity came up. I just I I grabbed that as quickly as I could it was it was a little bit of a again a good fortune of timing. When I came back from the expedition we we had a little bit of press who was happening around here and somebody picked up some of the articles that were happening in and reach out to me and asked if I would be interested in applying to to join them as one of the speakers and the topic was passion so that that's always an interesting thing in terms of they always have the themes for each one of the events so this this theme for this event was passion so the first thing I do is figure out how I could how I could figure out how walk to the South Pole could be translated into passion but I I managed to make through that hurdle and you would match and it's it starts with a couple of people sort of asking you what your story is and then determining whether or not you can get to where they wanted you to get to and then beyond that it's it's several months of getting your timing down they? They're very specific about how much time they want you to take. You know I think ours was ten to eleven minutes is which are asked to do so it's a lot to cover intend to eleven minutes but that's one of the great challenges of it and then you know working with some great people to help me craft a story as I was telling you you know off the air before we started it started as a even though I would say it out loud to people and they told me I was crazy. I wasn't sure what was really interesting exactly glee about the story so so I I had to to make sure that I could build out all up. I think you are by half far due to easygoing yourself your stories incredible and a font you humble. The tended to live in minutes must be pre breathtaking because I know you trained a lot for the trip down south being ridiculously fit when he got back but ten minutes is very much an information sprint how how did you how did you go about structuring what was the key points he spoke about and covered so as we were going through this it really started with as you can imagine sort of why why would you possibly be crazy enough to find yourself on one of the harshest environments and in the planet and and and putting that within context so it starts from that perspective and then you go through what the learnings are that you have from from what your takeaways from an experience like this. There's a number of takeaways have that relate to to anything you can imagine when you first start this you think about what are the leadership things you you can take from this and teamwork and those kinds of things and that's for sure a big part of it but the main takeaways that I found and this is one of the things that challenged that Robertson challenges people when he meets them and and the one piece that I just love the thought process of it is is what are we going to do differently and the that sounds basic but then he sort of expands on that further of what are we going to do differently as individuals also what are we doing differently as citizens and what are we doing individually with the companies we work for or with and so that's the structure I ended up putting through this of what can I do differently as a as an individual. What can I do differently in my community and then what can I do differently with the company that I worked for and that's the challenge that I sort of put forward and I use the time in coming back to really look at what I could do you differently as an individual? I had this I've become sort of this single use plastic warrior of trying to raise awareness of of not not only the plight of the blight of having so much single use plastic but how easy it is to reduce our reliance on single use plastic nick and then I talked to some local folks in the community and some of the things they're doing around clean water and and a lot of the environmental action the committees that are in local governments and got involved with them a bit and then the the third piece is working here at Combo than what could we do differently in in in how we conduct business and how we work with our customers exciting things coming up that also like to cover off an could spend all day talking to you about about this challenge itself going to the South Pole. I know we're we've got a limited amount of time but tom thanks for the amazing insights and I will live my life in India that but also so on behalf of all listeners. Thanks taking the time to share it in Tedtalk that we can all enjoy because I think we watch these great adventures not enough people in my remind at least make the time to share that adventure.
"chief marketing officer" Discussed on Conversations with Dez
"So I would say the biggest trend we're starting to see when we talk to customers and the biggest trend that everyone needs to sort of used their crystal ball and in the next eighteen to thirty six months get themselves on the right path to who is this whole concept of how you managing this new strategic asset called data if you think about this as if you had any other asset of physical asset or your financial assets and they were managed in the same in many cases chaotic way that data is being managed today would never be acceptable for for basic enterprise hi and welcome to another conversations with dense. I'm dense blanchfield. You'll host now today. I have the honor and privilege of having Chris Powell on with us today in the studio. Now Chris Powell is the cheek mocking of for convoked Chris Welcome to the show. Thanks thanks for having me. We're going amazing conversation ahead of us some amazing highlights around to your personal life exciting journey that you beat me to the Chase Smith Smith you went to the South Pole which we're gonNA cover for the minute and why you went there you then had the opportunity to do a tedtalk which I'd love to get into the detail and then we got some exciting points around acquisition acquisition of an organization recently by Your Company and then the upcoming two thousand nine hundred volt go event which undying to talk about more detail and I had the privilege and honor of coming to before we get into that though I wonder if maybe can just get a little insight. Do you personally bit background away from way grew up any anecdotal moments. It's in your academic career path. You'd be able to create so I was born. In the states outside of Philadelphia or in Philadelphia where I was born. I grew up mostly outside of Philadelphia. Am One of one of four kids and the the story. I often tell the person who has the least guided of my siblings. I I have a sister who's a nurse at another sisters and accountant and my brothers a Catholic priest so everyone sort of knew what they were going to do in life except for me and I I managed to just sort of skirt along and and follow things as they came at me so I tend to have had a lot of success reacting to things I'm always impressed with people who sort motive have planned their life out and I have tended to to manage to be somewhat okay just stumbling from one thing to the next so that's been good experience for me my family and I have I have three daughters my wife Nancy and I lived down. Argentina just got back about five years ago. We spent about two and a half years in Argentina when I was with. SAP running the Latin American Marketing Organization so it's been it's been a whirlwind you know I've been from from the start up world where I was sort of a jack-of-all-trades with seven people in the start up all the way through to a major organization like sap in the tens of thousands of employees to now here Combo which is sort of the best of both worlds in terms of size and ability to really get close to the business and and make an impact packed while I loved reading your bio you described as an adventure seeker marketing expert and potentially seeking exciting opportunities which were about to talk about one of the most exciting but it sounds to me like you always an adventure at heart but an interesting diverse background across the some of your siblings from religion through technology. That's that's a bit of a challenge for your parents. Imagine Juggling all yeah yeah it sure was up and say that I was a I say that I'm sure even amateur churn adventurous and my wife says I'm a professionally. I'm so you can choose which way you want to look at it. I think I'll go the same punchline I'd I'd love to dive into the role of chief marketing officer and come Volt Motor Day in the life of Chris Bounds like but before we do that I've been in mind. I'd love to talk initially about your exciting Jenny. You just had recently to the South Pole now folk who who have probably done a bit of homework on you're ready and have been following them sessions social media. You had this amazing journey down to the South Pole you went for a really fantastic reason just to bring awareness around what's happening with the world in general but you did it based with a solar solar power and regenerative energy and particularly I think it was bio fuel and wood chips so maybe give us a little bit of background kind of how that came about first and then we can sort of talk about the whole reason rational for some of the key challenges you faced so I had the great honor and pleasure to meet Robert Swan which which is coming on I guess about two years ago now when we were doing some work with them with our company was speaking at one of our events and as I was discussing thinks some things with him in ways that we could potentially sponsor some of the work he was doing he brought up this expedition that he was doing to the South Pole so the first expedition to realized solely on renewable energy and as you point out it's biofuel and solar power they were going to rely on and the premise was a pretty straightforward one which is if we're able in the harshest environment on the planet to rely on nothing but renewable energy imagine what you'd be able to do back here in our day to day lives and that's the premise has to sort of raise awareness of it so come up involved as the official data sponsor as we were partnering with Robert on the Expedition and and and there was just so many interesting things that are happening around this expedition that Robert and his teams involved in testing some equipment with NASA in terms of the conditions and its ability to perform and various things that we're able to sort of bring on this journey so when he asked me if I would be one of the folks that would join them for the last ten percent of the expedition addition I leapt at the opportunity it was sort of a once in a lifetime chance to get personally involved and I probably didn't realize the time how much it was going going to change me but it definitely I thought it would be a great story for sure but I didn't quite realize I think at the time how much would sort of impact me you did a lot of training for listeners who are thinking. Maybe there's a little bit insane trying this. I mean you didn't just walk into it and essentially just get helicopter into last mile. You'd Oh you you did the Hans log on the genius. He did a heck of a lot of training from one end. Stand what went into the training for this whole adventure so ultimately ultimately in the end. I think not enough but I managed to make it through the what Robert told all of us is that you need to be able to run ten miles a day so if you can run ten miles alson it's sustained basis day after day then you should be able to make it through. I did a lot of running a lot of I would run through the neighborhood with this crazy crazy sled. There's this this metal sled a fifty pound sled that I would drag behind me through the woods and all these places none of my family would ever walk with Mir or WanNa want to be seen as I was dragging this lead through the through the forest but it was a great opportunity in terms of being able to pull all of the you pull pull things together that I needed in order to be able to do the journey between the prep fiscal preparation than also Justa tab all of the things you need to do for equipment and it's all about the gear and being ready well. I guess it's one of those things where someone wants. Wrote Guide to the South Pole all was paramount to go into space that you get to a point where you realize you're so far away from everything that no one can really get you to help you and I think there was a moment I read in one of the articles we could long the lines saying by day to you wondered if you're going to be able to make it but based on a red background I think you describe yourself as a terrible athlete quote unquote due plenty of biking and running in tackling triathlon so I imagine your regular fit anyway but this particular fitness particularly mentally fitness. You've got to get ready for this. What was that little epiphany moment like two days in just realize that you are you a committed? This was this is really happening. It definitely is one of those situations where you realize. The only way out is through through a emergency plane coming in and evacuating you so you definitely don't want to be involved in that and it was you know that that question came about actually actually through we were answering questions from school children from all around the world from Australia to China to India to the United States and they had submitted questions where number of the folks that were on the expedition were sending the answers back and one of the questions that I'm not sure exactly why founded so humorous but one one of the questions was How do you keep on going each day and when you look if you find yourself in this ice desert where there's nothing there's nothing that's all around you? There really isn't any option except to keep going so you just keep moving forward and I think mentally it's it's an incredible opportunity and space. Physically you eventually start to realize. I just don't know how I'm going to feel the next day and if my body's going to keep moving forward yeah I mean I I'm crazy enough but every now and then something breaks so luckily I I made it through and you mentioned we were talking off air that I think it was you mentioned Scott's sex position back in nineteen twelve or fatally everyone perished those a massive gap between that and essentially this particular expedition well and it was so when when Robert Swan I walked to the South Pole it was in nineteen eighty six between one thousand nine hundred thousand nine hundred eighty six no one had attempted to do what what Scott's expedition ended up all perishing on the on the walk back actually after reaching the South Pole Robert did this then in nineteen nineteen eighty six with two others and then as he's been raising awareness for Antarctica and the plate to save Antarctica He Robert has a foundation called the twenty forty one foundation which is the year in the year twenty forty one is when the treaty the international treaty that protects Antarctica Expires so he's he's become a a warrior fighting for against climate change trying to protect Antarctica and this joining him was all part of that continued journey. It's it's frightening to think just how close that actually uses in two thousand nineteen thousand feet two thousand twenty next year matter months literally counting down to the days of some some of the two thousand and forty one or really talking a couple of decades before that pristine part of the world potentially is up for grabs the various things and we've seen what humans have done to the rest of the planet so that Pristine will that we're talking about is potentially at risk in a number of areas. I mean innovative exam. We're talking about climate change. I was watching a perma-cold uncalled land-line here on the weekend it's sort of like a a farming community TV station and they were talking about how farmers moving from various parts of central Australia in ministry down at Tasmania nine hundred down south because the climate becoming so temperate that they need to go and find cooler places gross.
Victorias Secret in Turmoil Following Death of Jeffrey Epstein
"This episode of business wars daily is brought to you by sent pro online from pitney bowes shipping and mailing from your desk is never been simpler than with sent pro online from pitney beaus. Try it free for thirty days and get a free ten pound scale when you visit p._b._a. Dot com slash b w daily in <music> from wondering i'm david brown of this business wars daily on this monday august twelfth. It appears to be a time of reckoning getting for victoria's secret lingerie brand owned by l. Brands is in turmoil. It cancelled its famous fashion show which has been criticized as being out of touch with with the metoo era longtime marketing chief ed razek who originated the fashion show and dreamed up the victoria's secret angels concept has announced his retirement tyrant last week a group of more than one hundred models petition the company to sign a legally binding contract committing to protecting models from sexual misconduct this this after accusations of various acts of misconduct by victoria's secret photographers and eighty three year old l. brands founder. Les wexner is under scrutiny nick for his fifteen year long association with the late convicted sex offender and accused sex trafficker jeffrey epstein epstein was found dead in his new york jail sal on saturday earlier in the week wexner had accused epstein misappropriating what he called vast sums of money from himself and his family wexner cut ties with epstein in two thousand seven regular listeners to business wars daily heard us report on victoria's secrets troubles before the brand's sales are down as it competes with startups like third love and lively third love in particular has pushed an inclusive body positive image reflecting the changing culture of millennials and gen z. that that inclusivity is becoming more and more common throughout the lingerie business but victoria's secret under chief marketing officer roddick's leadership hasn't pivoted added to reflect the changing culture months ago razek ignited a backlash against the brand when he said transgender models had no place in the brand's fashion and show and the victoria's secret had no interest in selling clothing for larger women meanwhile revelations that jeffrey epstein acted for years as les wexner exner financial advisor and also allegedly represented himself to potential models as a victoria's secret representative have also damaged the company l. brand shares dropped ten percent in july after news of epstein's arrest for trafficking underage girls according to c._b._s. News l. brands denied any formal ties is with epstein but is investigating possible association with the company c._b._s. Reports that investigation is being led by l. Brands independent directors signs of change are afoot only months after razzaq's inflammatory comments victoria's secret has hired its first transgender model as of last week and in may and internal memo indicated that executives would rethink everything from marketing to merchandise to real estate. It has embarked on closures. Here's of more than fifty stores this year with rock out of the picture at week speculates that victoria's secret could hire a replacement who would enact the drastic changes changes the brand needs and that l. brands might even consider hiring gasp a woman to fill that role well in the meantime victoria's secret rival liable third love with its seventy eight bra sizes and friendly down to earth image continues to grow to date. It's raised almost seventy million dollars and has reported had revenues of more than one hundred million sure that's still tiny compared to victoria's secrets multibillion dollar business but it's trending upward quite eight unlike victoria secret from wondering this is business wars daily. Hey listen shared this episode of the red. Why don't you you can do that on most podcast apps right from your phone. Thanks a bunch. I'm david brown. We'll be back with you tomorrow. This episode is brought to you by centro. Online from pitney bowes shipping and mailing from your desk has never been simpler than with sent pro online from pitney bowes with centro online is just click sand and save for as low lowest four dollars ninety nine cents. That's right four dollars and ninety nine cents a month. Send envelopes flats packages right from your p._c. And you were back to business in no time. Try for free for thirty days and get a free ten pounds scale but only when you visit p._b. Dot com slash bill daley. That's p._b. Dot com slash b w daily.
Victoria, Twenty Two Years And One Sec discussed on Drew Garabo Live
"Victoria's secret the home of the master toy catalog is going to feature trans gender models in their catalog for the first time the first openly transgender woman Valentina some bio twenty two years old and the selection was seen by some as long overdue never stop dreaming she wrote on Instagram set doesn't think anybody would have a problem with this I think that people will have a problem with this well I mean people would have a prominent after the fact if maybe they right rub one out right and then you know afterwards they read little captains like K. our first trans gendered model used to be Carl I think that might be a whole like oh boy oh oh I feel dirty calls rough name yeah I mean I don't know maybe this opens a lot of ice right this shows a lot of men that you know I can't climax to a woman the used to be a man interesting choice of verbs I look if you're using the Victoria's secret catalog for that thank you flip through and you didn't know is that a trans gender was the inspiration for your climax as my friend John so gently put it sorry was that too harsh for that all okay perfect at climaxes kick **** dude yeah man I love the climax so if you take yourself to that point and then you find out afterwards that you were inspired by Valentina some bio a trans gender I would take that as a sign that you don't need to be as close minded as you once were I mean I don't think any of us in a position to kick day trans gendered angel out of our bed you know correct label it by the way had their first transgender playmate in twenty seventeen Gina wrist Cerro a transgender woman was featured in the magazine this summer Victoria's secret is still leading lingerie brand in the US but its share of the market has fallen as it tries to keep up with the times I mean they're all kinds a newish lingerie companies out there I suppose try to get a piece of the pie are there I guess we're the upstarts the upstarts are I just saw this hold on one sec Fredericks back no there are brands that you've never heard of third love savage X. Fendi what about slots only has anybody launch that one no they have not we would be in the mall but we you know we'd be just outside of it does anybody I I mean anybody have an issue with this at all seven two seven five seven I want to two five last year by the way ed Razek the chief marketing officer of the parent organization L. brands expressed a lack of interest in casting transgender models he's retiring so this this is wrong I'm pretty sure but it would be wrong to to just have to be a whole separate catalog that kind of goes against the idea of inclusion yeah I I I I would I would say separate but equal doesn't quite work here I issues you have one transgender model so you put her in with the rest of them and you just go people are people but now like you know imagine how great if you have ten transgender model yeah all in their own no no not separate but equal my friend you cannot segregation you got integrated but what if it's you know what if it's a woman's preference or I don't like because women are really who who are you looking at these catalogs are part of the shopping process sure ultimately I don't have a lot of men probably look to see what they want to buy their lady right so either way if you decide Hey I'm I'm gonna prefer to to to stick to the more traditional yeah woman right like that you know you should have the right to choose well I mean you have the right to choose not to look at the catalog yeah I know that if you know there will be a trans gender and there are any of the mannequins in the stores gonna come with
Victoria's Secret hires its first transgender model
"Victoria's secret has hired the company's first openly transgender model Brazilian model of Valentino some pie will be part of the campaign for the company's pink line Victoria's secret athlete come under fire for its stance on the transmitter community last year the chief marketing officer for Victoria's secret's parent company told vogue he did not think the brand should include transsexuals and it show
Uber lays off 400 employees in marketing team
"Job cuts at uber the ride hailing company confirmed it's laying off four hundred employees from its marketing group about a third of that team as part of an effort to create a more centralized structure the news is a follow up to last month's announcement that chief marketing officer Rebecca Masina was stepping down in connection with the decision to combine Hoover's marketing communications and policy teams that's your money now
Uber lays off 400 people from its marketing team
"Job cuts at uber the ride hailing company confirmed it's laying off four hundred employees from its marketing group about a third of that team as part of an effort to create a more centralized structure the news is a follow up to last month's announcement that chief marketing officer Rebecca Masina was stepping down in connection with the decision to combine Hoover's marketing communications and policy teams that's your money
Uber lays off 400 people from its marketing team
"Points job cuts at uber the ride hailing company confirmed it's laying off four hundred employees from its marketing group about a third of that team as part of an effort to create a more centralized structure the news is a follow up to last month's announcement that chief marketing officer Rebecca Masina was stepping down in connection with the decision to combine Hoover's marketing communications and policy teams that's your
"chief marketing officer" Discussed on OC Talk Radio
"He is the Chief Marketing Officer for on twenty four Joe. Thanks so much joining US matt glad to be here and I I did not realize we'd get medical as well as pipeline advice so this is impressive. Get everything here in Pablo. Tell you like you don't wear out hundred four episodes in we do fantasy football pitch you yeah no we do weather forecasting every once in a while. We'll have callers calling with all kinds of random that we can do all kinds of stuff speaking of randomness the question I wanted to start with you and I actually asked myself this question sometimes as well. I'm a journalism major from from a decent West Coast Public School and somehow as journalists political science major. I ended up in B. Two B. Marketing. How exactly does the government major from Dartmouth and up? He's slumming with BTV marketing folks like us. What does that career journey look like? And how did you get to where you are. Today is a great question. I'm pretty lucky that I'm I'm here. A lot of a lot of my friends are in finance or they're traitors and can't imagine a worst profession. No master plan actually get asked that question a lot not about my major but great. How did you become a head of marketing like you must have had this charted out since you're twenty two? I had absolutely no idea what I was going to do. I majored in government. I minored in psychology and economic and probably the psychology that led me into marketing. I'm fascinated by what drives people and and how people make decisions. It probably makes me really annoying. In my personal life but that's what I love about marketing I think there's a major psychological element to how you persuade someone to do something anything really and in a wide by on twenty four over Webex or or go to Webinar. There's a there's an art of persuasion that perhaps we haven't perfected but for me. That's what I love about marketing. That's why slum it would be to be marketing folks. That's a great answer and I actually I love the the backer psychology. I think it's a it's a really easy sound. No Pun intended to save. Hey look you got people buying based on logic emotion many purchase decisions. You've got multiple members of this buying committee. We talk about a lot where you build consensus among those folks to get them to move forward so understanding what makes them tick beyond just your your features in your I story makes a Lotta Sense. Talk a little bit about what you guys are doing out onto any specific since according this less than two weeks away from web in our world we wheeled were recording live now. We'll have this out in a couple of days for those that are listening before women are world. Talk a little bit about the event coming up and why people should the a little last minute why this you get registered and get their worst psyched for this so when I got to on twenty four about three years ago we had I don't remember eleven or twelve hundred customers like a lot of customers and we had we'd never hosted a customer conference and I I said to Charlotte <hes> my boss our C._E._o.. Why it's a big expense? It's hard to have these events be profitable and his <hes> it takes a lot of planning and so for took maybe a year and a half for me to convince him that we should invest in this and ultimately we should invest in our customers and there's nothing more powerful than getting your customers together and hearing what's great about you what's great about on twenty four what what sucks about us and what we should improve on and then ultimately for. I don't say this at the event but the truth is it is the gift that keeps on giving for pipeline getting happy customers to talk about how they they love working with you and having perspective customers watch that like a it's like a dry run. They don't have to pay anything the prospects they get to. You know what it's like being a customer so that that's why we do the event when I first proposed it internally I I called it Webinar world pretty much. Everyone in the company said well yeah. It's a great idea. We should do this customer conference but obviously we won't call it Webinar world and I was like what do you mean. Why wouldn't we call it webinars in our world? That's what we do and they're like Oh. Maybe fails acceleration demand generation conference and I'm like what does that mean like no. Let's say what we do. We provide webinars. We do it better than anyone in the world and we think we think that's a critical function and marketing hence the name yeah. We'll probably get about one thousand people there. We had about seven hundred and fifty eight hundred last year yeah. We're we're super excited. It's really an opportunity for customers to talk about webinars and talk about how they're using webinars well where where they can improve upon we give a couple of presentations presentations. You're giving a presentation. It's really about hearing from peers hearing from experts and we try to get the heck out of the way and let that collaboration happen. It's going to be a great event and I I'm of course bias because I will be there. I'll be speaking there and I'm looking forward do it but I would argue the <unk> doing getting together and talking about webinars is more important now than ever. I mean there's so many people are doing webinars is more important now than ever to make sure they stand out to make sure they they're different to make sure that they can create value any four method is. Going anywhere but you mentioned something the beginning of that you said you know it's hard to make these events profitable for you as a marketing leader if you look at this is profitability the goal or something like women are world or you look at this as sort of a ultimately a loss leader or a low cost way of getting the awareness and pipeline you want like how do you think about the balance there the objectives you have with an event of this size yeah. It really depends on who you're asking for me. I don't care about making money at the event. I think that is so incredibly short sighted when we talk about this at the board level I mean it's not surprising that we were encouraged to have this be profitable and I said listen. This is an investment in our customers. I mean this is. This is really an event for our customers. I think ultimately the event will pay for itself but it's it's on the back end in its its contract that will be getting out of customers or prospective customers. Excuse me who are considering working with on twenty four in the end. Does it work out for us. Yes but I really don't care about that. We've only done one event by the way we did it. Last year. It was a phenomenal I loved it. The idea was to have marketers talk about things that worked incredibly well for them mostly around webinars but not completely talked about integrated campaigns how to do it right how not to do it right how to avoid drive-by marketing how to differentiate yourself and yeah of course been a webinars were involved but it was really marketing conversation versus just a tool or a tactic discussion so net net. Will it make money anytime in the near future. Even what we charge doesn't cover the cost of the event spent a whole bunch of people end up and getting discount codes because for us. It's important that it's an exciting event and we could make it profitable and have two hundred and fifty people there and what's the point so yeah not not our goal and I don't see that changing anytime soon a little more are we come back from our commercial break about integrated marketing and the you know I think finally we're starting to come back from the growth hacker phase of everything has to be measured. Everything has to have a specific revenue target and as much as math marketer and I know you are as well to be able to do events events like this where you know that they fit into the broader picture that the body of work is required to get you where you WanNa go from revenue growth standpoint. We'll talk more about that. We're going to pay a couple bills first Brooklyn. We'll be back with more with Joe Hyland. He's The C._M._o.. Of On twenty four we'll be talking more with Joe About about integrated marketing sales and marketing alignment and lots more. We'll be right back listening to radio in a world where the speed of innovation and Change in B. Two B. Marketing has never been greater. The only thing vigor is the need for clarity for for a blueprint for a guide to what's really working and how about a way to apply it specifically today to increase sales pipeline growth velocity and most of all conversion. That's what you find in the modern marketers field guide and mazing Lee you can download it for free hines marketing dot com just like it sounds H._e._i...
Uber: Two top executives leave in leadership 'reshuffle
"Uber is parting ways with two of its top executives less than a month. After the IPO COO Barney, Harford and chief marketing officer, Rebecca Messina are leaving the company, the CEO of Uber. Dara costs costs Rochon, he and he told him -ployees that he plans to be more involved in day to day operations. Now the IPO has passed Hoover stock has tumbled since the
Chief Operating Officer, Chief Marketing Officer And Chief Executive discussed on BBC World Service
"To senior executives stepping down from the right hailing app. Uber the company's chief operating officer and chief marketing officer leave just under a month after the firm listed on the new York Stock Exchange. Uber's chief executive DARA course Rashaad. He said he wanted more direct control over the company's day-to-day
GDPR has changed the way marketers communicate with their customers
"Where over a year into GDP all over in Europe. And it's clear that marketers are still floundering consumers want personalized experiences, but they don't want to give their day to get it. So a marketing to do. And how can I keep that customers happy without a pairing creepy? Now, I recently spoke with Gary Vena choke on these podcast about this very topic. And he said to me, people do not care about privacy. Sure, they say they do, but they don't live. And they always go with experience, convenience and quality of product over privacy, and I thought this was so unpleasant. And it really blew me away and digital experience company. Akwa also tackled. This problem head on and got to the root of recently when they released their closing the ex-cop costumer experience trends report. And in that report, they serve a more than five thousand consumers and five hundred marketers across Australia Europe and North America and findings from that research, sheds light on the perception gap between consumers and marketers and what consumers care about and how mocked his combust reached them. So book elope, and hold on tight. So I can. Femural is all the way to Boston, so we can speak with. Acquis. CMO Lynn Kaposi. So massive. Warm, welcome to the show Lynn Kenny tell the listeners a little about who you are. And what you do. I Neil, thanks for having me. Sure. So name is Lynn Kaposi. I'm the chief marketing officer here at Aquileia, and we are a global company that helps our customers be what I call digital winners. And so we are a digital transformation company, and we provide a platform in
Axonius - The Most Innovative Startup 2019 Winner
"When I mentioned, the words cybersecurity an asset management, I think most people listening will know all about the critical role that he plays and how many of his possibly go if taking it for granted, but also how is it incredibly cliche industry? For example, a Google search about saga secure will reveal matrix code and maybe even hacker wearing hoodie along with stock phrases that every company seems to us in cybersecurity. So if you are a startup founder in particular a cybersecurity founder and you want to stand out in an industry. I want to be known as the most innovative starter at the RSA conference where would you begin? Been please. Trust me when I say that today's episode is crucial Asaba secure founder and indeed, anybody interested in the industry, but today's episode is also washed with some fantastic stories behind it and stores are personally, remember for a long time after today's episode is released and the companies act Sonus, and they're aiming to solve the least sexy problem in cybersecurity, which is asset management, and by connecting to more than one hundred security and management solutions Akzo nears is able to give customers credible on a comprehensive asset inventory uncover secure coverage gaps and ultimately automatically validate enforce secure e policies. Now they were named the two thousand nineteen all SAC innovation son books, most innovative startup an SE magazines at rookie security company of the year. But all those awards only tell half the story. So book elope, and hold on tight. So I can be Muir is all the way to Cape Cod. So we can speak with Nathan Burke form ax onus who's going to change his story and a conversation. I genuinely enjoyed and I hope you do too. Massive oil, welcome to the show. Can you tell the listeners about who you are? And what you do. Sure. My name's Nathan Burke. And I'm the chief marketing officer attic Sony's and where a cybersecurity startup doing what we call cybersecurity asset management. This is my third cyber security startup. My fifth startup overall I really enjoy joining it the very early stage where I can kinda define the brand and the message and then bring it to market to of this recital security startups. I've been at have been acquired and aside for my day job. I really like advising other early stage startups I generally do two at a time. I don't want to do more than that. I find that helping other startups have nothing to do with cybersecurity really makes me step back and be more creative and then aside from the work stuff. I live on Cape Cod with my wife and four year old daughter with a thirteen year old corgi named Steve and. Possibly the smartest German shepherd on the planet named Heidi and cheesy your and a half. Fad now on these daily tech podcast. I love exploring the stories behind startups. I'm behind that success. Aren't that yours is the most boring star to around industry pays don't see it that way? It can eat the state and tell me about the kind of problems that you so feel customers. And what makes you meet from of the solutions out there? Sure. Sure. So I don't know if it's born, but we are definitely in what we call the most unsexy part of cyber security, and, and let me tell you why. So, like, when you think of cybersecurity in just as an experiment on your own, if you want to just search Google images for the words ever security, and so you're gonna see like all these images that are reminiscent of the matrix, right? Like sci-fi high-tech and, and when you think about it like cybersecurity has all these cutting edge technologies. All
"chief marketing officer" Discussed on Newsradio 830 WCCO
"A Saturday morning coffee once a month. So we can talk about our brands starting businesses to women until we're gonna have coffee in the shop we want. We want way more you offer coffee, and and purchasing really coffee and goods, I'm coming. I'm coming to see all you take all the major credit cards and all of that got it. That's incredible Lauren. If there was one thing you wish you had done differently from the very beginning of this idea. What would it be? Oh. I don't think anything honestly, I think it and like Nikki said we didn't have a lot of time to put it together. But it's run very smoothly. And maybe if we had a little bit more time to get the newsletter. Together, you know, those kinds of things that we could communicate a little bit more to people, but it's been so supported and so appreciated, and I think that in itself has been something that I don't think we would have predicted would happen. We knew people it'd be excited, but it's been so amazingly supported so I think I mean, I can't think of anything else other than having a little bit more money to start it up. But we did what we could. Maybe you have to get on the sharks and start talking to them, right? Exactly, are you the chief marketing officer who's a CMO. Oh, you're the one in charge of getting the word out. Oh, no, no. Actually, we have a six point five and her name is Mattie. Hey, if you're listening. Okay. So when you look at your sales, who's the CEO and who's a CFO. I don't think we have. We haven't defined it yet. Yeah. We were in it equally. So far, I think a lot we'll probably Volve once we go, and we'll see what happens with how this takes off. But right now, we're so this has become your joy, not just your oh. One hundred percent. Yeah. I get that. I I wish every woman would seek that type of vocation in life is to seek out your choice. Yeah. Well, I am just so thrilled to meet you too here to meet you Lauren by phone six for good is what is called. All you have to do is go to six four good dot com. You spell out f o r method letter nothing number four six for good dot com and look up Nikki, and Ana and Lauren and the others and just support them. And what they do if there's something that you think they should be looking at his will, you know, put it on Facebook. Or put it on social media and ask some questions. See if they would be interested in something like that would you ever change which ones you are actually working to support? Would you say, okay, we've done this for ten years. Why don't we change up though, six things that we're doing whichever consider that? Yeah. I think absolutely. I think as again as we grow. We're finding what's important to us. And you know, maybe in five years something else, really strikes a chord for us. And that's yeah. I think for sure that's awesome. Yeah. Congratulations to the three of you. I want to keep up with you. So let me know when things are changing and adding and hopefully, our listeners will come out and really support you Rosedale on the avenue right next to J crew. Y'all know, but you know, somebody. Mourn, Nikki on a blessings to all three of you. Thank you. We're going to take a break. We'll be back in a moment..
"chief marketing officer" Discussed on Le Show
"And it's about. A bandwagon. NPR's? CMO? Chief marketing officer on the broadcasters front row seat at the voice revolution. I'll read it for you. Nearly a quarter of the US population. Now owns at least, one smart speaker. And in the last year alone, fourteen million people in America got their first smart speaker device this new research from Edison research and NPR suggests that voice is no passing fad. It was early top of mind for many conference goers at the consumer electronic show. So it was only fitting that NPR's chief marketing officer mega goldthwait joined us at h that is the discussed how the broadcaster is approaching this voice revolution. When I first got to NPR smart speakers were just starting to take off. I just gotten went from Christmas myself. And we saw this. As an amazing opportunity says goldthwait. Comparing it to potentially quote. Putting a radio in every home, unquote. When Amazon and Google each launch, their smart speakers. And anybody who says it's like putting a radio in every home is clearly a smart speaker don't we mean, the device NPR was the default news source, according to goldthwait, but leave the users complained say saying they wanted to choose how they got their news. Imagine that prompting Alexa, to now ask where the listener would like to get their updates from. Of course, we would like to be the default. We want everyone to tune into NPR's primary new source. Cisco thwaite. But frankly, all boots rise when you access different points of view. She says. Still despite having a leg up as a legacy broadcaster with few national rivals discovery remained as much challenge for NPR is it is for other publishers. And marketers the way listeners used their devices is not necessarily evolving as quickly as the tech come on people. Evolve. Quote, many people see they're smart speakers as a dumb terminal where you can say tell me what the weather is our set a time for the cake. I'm about to bake says Gulf, wait. Teaching listeners new habits. It's now part of her job her job just to remind you NPR's chief marketing officer. She just spires too. Something is amazing. Putting a radio in every home. We all discover something when I read the traits for you a copyrighted feature this broadcast..
"chief marketing officer" Discussed on Girlboss Radio with Sophia Amoruso
"So you've been a cheap revenue officer, a chief operating officer. Now, a chief marketing officer keitel's would achieve marketing officer dies just for our listeners who don't really know. And what is it been like moving from such different roles over the course of your career? Yeah. I'm also a mom and wife. I've got two girls and I'm my goal in life was to retire when they were in high school, so I could be home when they were making very critical decisions. You know what to do, what to wear were to go who to go with. And when I got to high school, they looked at me and I said, mom, we would prefer that you work. We would prefer that you're out there on the frontline fighting the battle, and they're two very strong young woman, which is which I think is really probably one of my proudest accomplishments. My younger daughter. It goes to you a see and is involved in a little think-tank down there about gender equality, and she will speak her mind in any situation. And so I'm super proud of that next generation that that is there less afraid than I ever was, which is kind of amazing. And then what is the chief marketing officer? So a chief marketing officer. What I do is we build all the advertising, we build all the marketing. We build the point of view for the product, the positioning we work with everybody from Facebook to Google, to create ads for TV, to work on media partnerships, to run the events. We try to make it all, you know, feel and look like an amazing experience and that it rings true to our aspiration. I have, you know, couple hundred people in my organization that do everything from creative execution to events execution. To strategy and brand work. When I was a chief revenue officer, I did that job at Yahoo and Microsoft for years, Iran, sales forces. I had a couple of thousand people that worked for me that went out and sold advertising to companies like WalMart and Procter and gamble, and Ford and Sony Pictures, and you know, you name it and we went out and built relationships. So those people could place their ads and yahu or Microsoft products. And so I learned a lot about, you know, looking at both sides of the equation so that I went to fi, I had to learn everything about the financial services business. And the first thing I did was go meet with our members and our customers. I went to dinner. We were having for them, and I realized how powerful the brand was when I sat around with twenty people one night and talked about their hopes and dreams. Their money in their career and their relationships and their networks and how important it was. And that's when I knew I was in a in a very interesting place, but I.
"chief marketing officer" Discussed on Girlboss Radio with Sophia Amoruso
"After very long career in media, so I had to learn everything. You know, I was googling. What's weighted average coupon googling? What is you know, really understanding APR interest rates terms all of those things, and I had to learn all those things. And so I like a challenge. But yeah, I feel like I have to prove myself every day in addition to being so FIS CMO she has also just launched a project called get that raise, which is a special initiative to quit professionals with tools to know their value in the workplace and ask for greater compensation. What stands in the way of people's progress with money is usually inertia. So most people should refi their student loans, but they don't because they're just too lazy or they'll do it tomorrow. I mean, how many things do you have that you should do tomorrow? And you know, looking for a job and getting a raise and doing that homework and being prepared and getting your boss to sit down and. Elective manner. And having that discussion is a lot of work today. Joanna's here to share her tips on how to ask for raise how to successfully navigate male dominated industries in her advice on how become a CMO or chief marketing officer. Now, let's get to it. Here's my chat with s-o-f-i CMO JoAnne preferred. Like to know what was your first job? Oh, my first job. I used to iron clothes for my neighbor, and then I started scooping ice cream and worked at a dry cleaner. And then I visited terrible student. When I went to junior college, I worked at my college newspaper, and then I went to San Diego State and I went to work at the college newspaper, and I said, do you pay? And they said, we pay across the hall where they sell ads, but not where you write the content. So I went across the hall 'cause I wanted to make money. So do you think any of those early roles prepared you for we are today? What did you learn in those early roles? Because I think a lot of time we start somewhere and we're like, oh my God. Like, how does this apply to what I'm going to do next in a lot of the time, I think those early jobs can really subsidize what your future becomes and you carry those. You carry those things with you through your entire career. Yep. So. Absolutely. You know, scooping ice cream. I learned how to clean up a mess, and I still do that some days in life, but really the things that I learned were, you know, me always have to show up. You have to, you know, work a little harder than most folks, and then you can't be afraid to ask for more responsibility. So you know, I always knew I didn't wanna do the lowest rung jobs, so try to figure out how I could get the next job. The next job, the manager, you know, get the keys to the dry cleaner at my college newspaper. I had to hire twenty people to go sell ads, so I had to learn how to manage them, had to learn how to motivate them and train them, and it was really a challenge in, you know, I would read books and ask people, and then I would just copy a lot of people. Anything that I saw that I liked that they did. I would try to do it, but it was really a lot of self teaching in in the early days. Of of my career, and I think that's what people have to do today. My first job was in the Macy's management program when I got out of college and I was really fortunate that they had a management program where they taught you things and skills. And then I went to McGraw Hill and worked BusinessWeek, and they had a management program where they really invested in your training and skills, and I'm really thankful for for all of that help and advice along the way. I don't think that really exists today and companies. So people have to find tools and other places to to get those things. The Macy's training program no longer exists because in my, you know, years and retails always the sludge dairy program that such so many great people began their careers in. Yeah, it was. It was really a great program..
"chief marketing officer" Discussed on AM 1590 WCGO
"Alright ladies back here on the radio from the. Road I'm out off con day at the open source conference learning about how the world of enterprise IT is. Changing and you, know at the same time we have this tremendous transformation occurring in the business is changing the c. suite we heard from the minute ago and Kelly O'Neill for San Francisco partners of bringing back in the real bottom line here is changing Decision processes right or injecting those processes west data and analytics and you've got gotta talk about how the process of making decisions business is changing because it's beta Absolutely so I think we have more. Data available to make decisions and then the died lines around data usage are influencing decisions I think that those. Are kind of two lenses to? Put on it so, we talked in the first segment about how all of the c. suite needs to be more data. Savvy so what, data do I have how'd monetize my data but then the regulatory environment around data also changes the way that we, think about, and, make decisions so you know we all? Know that privacy and security breaches, will get you in the headlines faster than blowing out your quarterly earnings so right so but how does that? Impact other decisions so we think about GDP are which was the last radio show that I was on, those? Guidelines around privacy and, security ultimately in that, impact what say the chief marketing officer is thinking about because it changes the way that you in Engage with your customers it changes the data that. You gathered from, your customers that changes the way that you process that data these conversations aren't just west of say a fee so. It is, the, chief information security officer plus the chief? Marketing officer plus the analytics officer, because it may be that they're doing something to mask the data to ensure that the analytics are acceptable fit? Cetera et cetera changes this discussion and the way that decisions are made within that c. suite Yeah no that's a really really good point and let's kinda jump around the room here and see, how we, can dive into that topic a bit more and I got some bring in Boris chaplain from collaborate in. The fact that you guys are out there recording all these conversation you talk a, bit about the policy for using that information because obviously you've told the person that's compensation might be recorded how do you see the? Rules. Around, retaining that information, mckanie Matt call. Record visas the these new regulations like GDP are and California privacy because that's something that's on your radar or. How do you deal with that Yeah it's been really hot topic for us in a lot you know few months absolutely and it varies by industry You. Said. It varies geographically as well The European Union Rule so we have to together how we. Address that challenge and we have The ball you can have very different, retention policies by an offer we have very flexible set of rules. And permissions and in in retention and how you will. Follow the procedure The data retention what can we can Spends compliance obviously as well so, yeah who has, been very hot topic Was fifteen years back Coming into our world is Bilal Yeah Aerosmith again here from. Saints you, again you guys have this very interesting perspective now from Lhasa traffic what you call it big metal date or something like. That Got that Right Big data and you have data quality stuff. Too? Right because That's an important part of building. Trust the fostering trust and I've. Been needling the decision making I happen. To? Think The he's gonna be in the crosshairs of. Some of these regulations at some point. If not already right Oh absolutely I mean quality is really central but one, of the things that I really find and we see this in terms of the the chief marketing officer the chief data officers, that, we're we're engaging with..
"chief marketing officer" Discussed on Raceline Radio
"A documented written strategy of how to leverage these assets or mazdas and its partners gain so i created uh basically strategic plans and tactical of strategies for everything that mazda did got you've just signed on with the aim autosport in the as their chief marketing officer we know of union keith willis and of course that while men andrew bore dean this is a team with an awful lot of success in this is a good fit for you isn't it jim yeah really is just like uh i met in keith rate around the same time i met you erica have been and follow them and supported them when i could through the years and the the reality is that aim is one of the best kept secrets in motorsports give literally one at every level they've repeated that they've done that all with you know there's to cite the motorsports there's the engineering and the the tactical side and then there's the but the marketing side marketing communications sites current and they've done everything they've done without having a a huge effort on the marketing side and uh based on several meetings we had in the fall of last year um and with their goals and they're you know their goals are pretty simple they'd that they want to run a manufacturer program all these guys do is win and my role is to put them in a position to uh attract uh a manufacturing partner for two thousand the nineteen and beyond go and we're going to do that through marketing communications in by by making the industry in it.
"chief marketing officer" Discussed on What's Next! with Tiffani Bova
"Summits through the system but it's the touch points that the customer has well behind the scenes there's a lot of the impact points things that impact those touch points at i'll give you an example that passenger that checks his or her back at the curb seized the bag go down a conveyor belt now once it goes down underneath the ground there's probably idle there's somebody that takes it off the conveyor belt scans it puts it on a a a cart the cart then makes its way to another cart where it's transferred out to the airplane where seventy puts there's like ten people maybe more the touch this back there's so much that goes on behind the scenes and if you start to journey map not just the touch points but all of the little impact points that happened behind the scenes every single department and every single person the company will find themselves or find a place where they fit in to that customers experience so i believe number one the experiences own in part by every one how however if you're talking about leadership managing the customer experience who owns it i'll see you know is if the ceecs so is at the cmo is at the you know vp a marketing or see know chief marketing officer and i think that today you're starting to see more and more companies have that chief experience officer and w the chief experience officer gets to play with everybody on the team yeah i agree i think i think the answer is everybody sort of my short answer to that question i think everybody on set at the challenge with that then is who is responsible from a management perspective right because someone has to someone has to make the decisions i agree everyone plays a role right it goes on the conveyor belt the guide bags and someone loads it on the plane like at at but then the customer service agent who receives the customer whose bag is lost right doesn't get to go yell at the 25 people that have touched it it's just the person might there at the counter right that kinda gets.
"chief marketing officer" Discussed on Mobilizing Culture
"Hi on federal made the chief marketing officer of cargo global and this is mobilising culture a new podcast exploring the everchanging yield of advertising and how new waves of mobile technology and digital advertising impacts the human mind both positively and negatively an on today's episode got to speak with wellknown and widely respected agency executive i'm beth mack had lovely nears which greens as an advocate of first in the automotive industry in detroit and recently taking a new position at leading global agency are initially and the chief digital officer of initiative as a global agency headquartered here out of new york that is hardener to over 100 different clients that range across the us are two cpg to entertainment clients bethany is going to take us behind the curtain of the agency side of the advertising world a breakdown her keys to success for managing big brand clients an implementing tactics to reach their consumers that is definitely would tell you she has many different types of guys deeds of them with their own unique goals keen on some cases the wear an 100 percent awareness i don't care allowed the next up it's do they know who we are period have clients who are only transaction than that find him however we have found and a lot of it is through just a simple business metrics not media metrix business metrics and whether or not the product as milling i have to they have to win back the letter what the klinz goals are initiatives are beth is clear what the most important piece of the puzzle it thoughts of relationships 100 percent and i think that's what drives a lot of not only the conversations but the trust and respect from one another in on the ability to build some really cool stuff.
"chief marketing officer" Discussed on Unchained
"So i encountered blockchain's technology uh i knew about bitcoin i'd read about it but i really encountered it for the first time i am as a solution to this specific problem that we were having which was i'm processing fees i got really excited about i'm decentralised peertopeer payment mechanisms and got really excited about all of the different business models that they would open up in the media industry then i learned about a theory i'm and realized my that the scope of my thinking was so it was so narrow in the context of all of the different use cases of a theory um and i got so excited i ended up joining consensus a little bit over a year ago as chief marketing officer at the time um consensus which is the largest global block chained venture studio which is doing a huge amount to build applications on top of a theory m um and expand the a theory 'em community worldwide at the time it was a very engineer lend organization it still is and we're very proud of that um but there wasn't really any one time building a team around uh telling the story of a theory em and block chained to the world and so i um stepped into some of those functions that consensus we now have a marketing team that's gonna be about fifteen people by the end of november uh so our our functions range from pr to creating a huge amount of content on educational content about about blocked chain about a theory i'm about decentralised applications our dap's and running all of our growth an analytics and our communities so that means a lot of events and conferences and meet ups i'm to try to introduce these concepts to the wider public.
"chief marketing officer" Discussed on WPRO 630AM
"City and it is a dirt pit this you'll need to step up on tonja it would be wonderful if somebody off line but relate to see listen you guys can help me at all i could we clean this place up anyway alex listen y you're flat footed on this one i don't expect the incredible answer but i really do think it's the purview of those were marketing this place to have a new voice on health filthy dirty this places it doesn't have to be filled dirty and we do have a lot of beautiful plate week soon a beautiful place thank god yeah yeah i i mean i live in east greenwich and um and it is lovely we walked downtown that that main street at downton abbey east greenwich thing is really cool right yeah they've done so much there wickford of the may two i know i mean there's there's work to be done but we do have dominique late that we can accomplish our taurus too which is obviously try to do will you judge that one but i don't think his dodge ago and i don't laugh about it because it really is it's wants to forward three back every time you look at the police it is dirtier than most each travel through and it's got us it's gotta be it's gotta be addressed in a big macro way not just from uh your corner of the world larranaga i can't wait to talk to people that this appreciate your time and we'll see on tv next week against so model the chief marketing officer lakes he's board la la land box enjoy their ron bar apps sandwiches lot series in delicious trees and if you want something that's an easy then it said in chatter houses right next door frontlines dinner snacking intake 84 la.
"chief marketing officer" Discussed on Marketing Today
"I think many of them get revealed through a good segmentation work which involves breaking down a home market into segments of the market some of which are overly satisfied and some are under satisfied you may see that is that a certain segment is growing rapidly it's more people with that need set that collection of of megyn once in that product area that's growing and we want to the chief marketing officer this is consumer marketing to watch what's happening to demographics are women having more children or fewer children our men playing a role in the family or still being the office most of the time there's so many the demographics moved slowly but they move and we think that the opportunity identification this by the way everyone's job in the company at least at management level they all should powwow about what they see as emerging opportunities and sometimes you see it more in the form of what your competitor found out before you and should you jump in be the second competitor or should you let them own what they started as a ownership of a niche i'm very much in favour niche thinking i'd rather see a company go after ownership of one or more niches then to go after ownership of the whole market like coca cola is dry to do can you expounded allow it y mich versus the whole market well because niche leaders the leader in the niche tends to gets to satisfy the fence and no the occupants of the niche to company shin that niche that our buyers or the crush pursued our buyers and to do such a good job of uh even anticipating there needs let alone delivering on what is so already earned that they would be the first mentioned by people in that niche as a supplier preferred supplier and therefore the idea of owning three or four niches that are highly profitable that aren't likely evaporate i knew very quickly.