21 Burst results for "amy Porterfield"
"amy porterfield" Discussed on Online Marketing Made Easy with Amy Porterfield
"Fear dot rodgen <Speech_Female> if you <Speech_Female> wanna put me at. Dm <Speech_Music_Female> i'm <Speech_Music_Female> always open to <Speech_Music_Female> having great <Speech_Music_Female> conversations <Speech_Female> and thank you so much <Speech_Music_Female> for having <SpeakerChange> me was <Speech_Female> such a pleasure. <Speech_Female> Oh my goodness. <Speech_Female> I'm so honored <Speech_Female> and i will link <Speech_Female> to all <Speech_Female> of your stuff <Speech_Female> in my show notes <Speech_Female> so you guys can go <Speech_Female> check that out as <Speech_Female> well for easy links <Speech_Female> but thank <Speech_Female> you so very <Speech_Female> much. I <Speech_Female> absolutely love <Speech_Female> that. I've gotten to be your friend <Speech_Female> over this last year. <Speech_Female> And i can't <Speech_Female> wait to stay connected <Speech_Female> me to <Speech_Female> amy. <SpeakerChange> Thank <Speech_Female> you <Speech_Female> well there. You have <Speech_Female> it. That girl <Speech_Female> is on fire. <Speech_Female> She brought <Speech_Female> just as much <Speech_Female> heat in this free <Speech_Female> <Advertisement> podcast episode <Speech_Female> for you as <Speech_Female> she did for my <Speech_Female> entrepreneur experience <Speech_Female> virtual <Speech_Female> events <Speech_Female> now if you want a little <Speech_Female> sneak peek of what she <Speech_Female> spoke about at my <Speech_Female> virtual event <Speech_Female> checkout episode three <Speech_Female> hundred and fifty <Speech_Music_Female> eight so amy <Speech_Female> porterfield dot com <Speech_Female> for slash <Speech_Female> three five <Speech_Female> eight. I shared a <Speech_Female> little preview of her <Speech_Female> presentation there. <Speech_Female> I think you're gonna <Speech_Female> love that too. <Speech_Female> Okay so now <Speech_Female> set. Aside some time <Speech_Female> to identify your <Speech_Female> personality. Pillars <Speech_Female> may be used my <Speech_Female> strategy where you put each <Speech_Female> pillar into your <Speech_Female> project management <Speech_Female> system than you <Speech_Female> do a download if <Speech_Female> you have a v a <Speech_Female> they could bring that <Speech_Female> download over into <Speech_Female> a google doc. Get <Speech_Female> some help with this if <Speech_Female> you have it and <Speech_Female> if you're a woman <Speech_Female> show don't <Speech_Female> forget that i used <Speech_Female> to be as well <Speech_Female> and so that's how <Speech_Female> i got my start. <Speech_Female> I just did this <Speech_Female> all on my own. You've got this friend. <Silence> You can do it <Speech_Female> and real <Speech_Female> quick before i let you go <Speech_Female> if you're <Speech_Female> struggling <Speech_Female> with list building because <Speech_Female> we're talking about email <Speech_Female> marketing here and emailing <Speech_Female> your list every <Speech_Female> day you might be thinking. <Speech_Female> <hes> amy <Speech_Female> i. Don't have that many <Speech_Female> people on my email <Speech_Female> list. This is a lot of <Speech_Female> writing for <Speech_Female> twenty people <Speech_Female> to write to every <Speech_Female> week. Well then <Speech_Female> i have a little something <Speech_Female> for you. It's <Speech_Female> a free list building masterclass. <Speech_Female> Where i walk <Speech_Female> you through three <Speech_Female> powerful ways to <Speech_Female> kick start your email <Speech_Female> list. So good <Speech_Female> amy. Porterfield dot <Speech_Female> <Advertisement> com forward <Speech_Female> <Advertisement> slash. Email <Speech_Female> are <Speech_Female> friend. Thank you so much for <Speech_Female> joining me today. <Speech_Female> I can't wait to see <Speech_Female> same time. Same place next week. Bye for now.
"amy porterfield" Discussed on Online Marketing Made Easy with Amy Porterfield
"Fired now. The instance was that i got fired. The story is what i just shared with you. The feeling i feel was devastation. I felt like a failure. I felt humiliated. The lesson i learned was to not put on my eggs in one basket and to follow my heart the outcome was. I'm sitting here on the. Amy porterfield podcast. And so when you. When i'm talking to my audience and i am wanting to connect with them. I'm thinking about those specific feelings. Those lessons in those outcomes that are going to be relevant for them because what people need to see it more than anything more than you're the best coach or the best whatever it is that your your title isn't your business car says is that you get them and that you understand where they are in that you have the tools to help them get to their next level. That's number four okay. I love this process. And while you're going through it like the zero to sixty. The compelling discoveries are the instances as you say. I love that because that's what kylie's been doing for name like think about when you were ten and did you have the story about when you married. Hobie what you know. What were you what was life like them. What was it like in the beginning. And it's really helpful for the kind of to have these props. And so i look at this as a prompt like your age group and like you said like what are these instances that happened to you and then from there. The feelings lessons in outcomes. I really do love that when people do this. Where do you think they get stuck. Like what is When you work with your students on on this process what kind. It comes up for them that my students might think. I want to be aware of this. You know one of the things that comes up is they get in their head about. But how is this relevant for business. Yes but how is this relevant isocell workout equipment..
Common Facebook Ad Mistakes: How To Avoid Them & Save Money with Emily Hirsh
"I feel like there are two types of people when it comes to facebook ads those who love them and are excited to learn more and improve how they use them and those who are intimidated by them and would rather go organiz their fridge than learn more about them but then again. I love organizing my fridge. But that's beside the point what i'm trying to get at. Is that whether you're the first type of person or the second type. You're going to want to stay right here. Because i brought on my friend in facebook ad expert. Emily hersh and she's going to talk about the most common mistakes entrepreneurs make when it comes to marketing with facebook ads and how to steer clear of them and avoid losing money now for my friends who are listening. That haven't been using adds a lot. You're going to learn so much from this episode so that when you do really get into using more facebook ads. You're going to know the mistakes to avoid for those of you. Who have been using facebook. Ads may be dabbling or your seriously in the trenches. Still listen in. Because i think you're going to walk away with some insights that emily shares. That can improve in tweak. How you're using ads in order to get your biggest bang for your buck. Emily is going to share. Not only what these top five mistakes are. But she's going to give you step by step tangible strategies for avoiding them or course correcting if you might be making these mistakes. Be sure you stick around until the end. Because emily is going to get into how to make these approaches realistic for wherever you're at in your entrepreneurial journey along with exactly where start infact. We've actually work with emily's company hirsch marketing during some of our past launches to manage our facebook ads and they definitely delivered. Alright so please help me. Welcome my guest emily. Well hey there. Emily welcome to the show. Yea thanks for having me. Oh i'm so happy you're here and before we get started. Why don't you give just a brief introduction to what hersh markings all about. Yeah so hirsch. Marketing is an ad agency. We specialize in facebook and instagram ads. And we specifically help people with courses and coaches people selling online digitally their products or their services. And i've got a team of about twenty two people all over the us than we do. Both running the ads than also teaching how to do it in our in our other product. Twenty two people. Is that what you said. Yeah i've got twenty two employees and then a couple contractors that is impressive. I have about twenty as well and you're a lot younger than me. So i've been in business longer and it took me a long time to build up a team like that. I feel like you have grown so quickly so fast and like the best way possible. Would you agree. Yes and growing team is like and as you know twenty people it really pushes you to grow as an individual i share so yes does it. Humbly oh my goodness like if you wanna know all your fault as a leader in all the areas need to really strengthen go ahead and build the big team that will do it or you know yeah exactly going the teams the hardest thing i've ever done. That could be an imam. Okay hey manchester event. I hear ya okay. So we've got a lot to cover today and you have five of the most common mistakes that you see entrepreneurs make when they're growing their business with facebook ads now facebook. Ads is a hot topic with my audience. Whether it be my newbie students are going at it with their first launch and they might want to dabble with this book ads or those that are in their second third and beyond launch. That wanna go really really deep with ads and do a great job usually on their own to start out with and then they looked to an agency so i would love to dive into all of these mistakes. So why. don't you kick us off with mistake. Number one yeah so the first mistake is before you even get to the ads. Peace that so many people miss over whether you're of beginner and you've never run ads. But i've also talked to seven figure business owners who skip over this and continued to not do it because it's so easy to miss and that's not defining what success means for their marketing. So what that really looks like is. What's your budget and how much you're going to make from that budget and a lot of times people kinda pull out like i think spend thousand dollars in see what happens and what. I encourage in really want people to do it. Encourage you to do to get the most out of what you spend is say over the next. Let's say thirty days. I wanna make this many sales which equals this many dollars and then working backwards and deciding from that what your investment is because if you go into ads in your kind of just like picking a number and then seeing what happens what will happen is you'll start running ads in. You'll say things. Like i have no idea if this is working or not. I have no idea where to put my time in energy to get to work and then end up just turning your ads off in waiting. A few months in china have seen that play out so many times so before you even start ads weather. Like i said you're a beginner. You're intermediate your advanced. You need to go into it knowing this is exactly my budget is exactly my sales goals. So that when you start running ads you're able to kind of pick it apart in. See what isn't isn't working and you defined what that success is for yourself just like you've never tried to do something without maybe setting a goal of what that is like you say i wanna get healthy. What does that mean to you. Same with ads. If you wanna run ads what is a successful ad campaign. Look like for you and then it should be based on numbers. Okay so this is such a great place to start. Because i know what my students and my listeners are thinking right now especially if they've never ran ads they'll say okay me. I know how much money i wanna make with. Let's say my first digital course launch or even my second digital launch but they don't understand or know yet how much they should budget for ads. They're like well. How much is it going to cost me to get lead for my webinar. Like let's focus on that. That's the biggest reason why my students would be running ads. I know you can't get into every single number in detail. But what would you say to somebody. That's struggling with that. Yeah so let's walk through how we would how we would break this down. So i you decide that sales goal. So let's say you wanna make make it easy ten thousand dollars. You've got a thousand dollar course. You need to sell ten. So you have that number of those sales goals. Okay now you have to decide your after come up. With how many leads you need into your web. In our in order to get those ten sales so for simplicity sake the average conversion is like one to five percent of all of your leads in. It's going to depend on your audience and the price of your offer. Let's just say three percent of people that sign up for your webinar. The total registrants are going to buy that course so you need ten sales and three percent are going to buy than what would be that total number of leads and i can't do math really fast but i mean what are you whatever that equals i think it would be like one percent is three hundred leads so we will need hundred leads. I think that's right so there once you have your leads. Then what's your cost per lead and an average cost lead for a webinar is anywhere from like four to ten dollars and again it depends on your industry when you're targeting consumers you usually have a cheaper cost per lead where if you're targeting business owners usually pay a little bit more because it's just a more saturated ad space so let's say five dollars you multi that let's say we need a hundred leads. Okay your ad spends five hundred dollars and that's how you break it down and get there. Okay i'm glad that you walk through this in the way that you did. I think my listeners really wanted some concrete data and like a formula to us. So i think that was really helpful so i appreciate you taking the time to really drill. That went down. Yeah perfect all right so move us on to mistake number two okay. The second mistake that many people make is they. Don't do enough testing especially of your ad creative so your copy your images maybe test video and in my opinion when i see someone saying that their ads aren't working eighty five ninety percent of the time. It's the messaging because it takes a lot of work to really understand who your ideal customer is and how to speak to them and how to stand out in the feed especially this year. It's just gotten even more important to go deeper to take it to the next level with talking to your ideal customers fears and their dreams and where they're struggling right now and so a lot people mostly because ads can be a lot of work. But i encourage you to take the extra week if you need you know as you get ready for adds to have at least three versions of your ad that you're testing. Maybe it's a long form of copy in a short form of copy and then you have a video an image. Because i'll get this question all the time. People's will what works better video or image or what works better long or short and it i there is no concrete answer because it's truly different for every audience. A lotta times. I do see video work better than in some cases i see a static image with no tax work better for somebody so the more testing you can do and the more deep you can go with your messaging to stand out the better. Your results will be and like i said truly eighty five ninety percent of time when your ads are hitting that cost per lead goal or they're too expensive or they're not converting it's because of your messaging because as you know amy like so many years it takes so much time to really truly know your customer but the person who knows them the most and can talk to them. The best in the feed will always
Amy Porterfield Wants to Talk to You About Body Image
"Yours you we upon calf podcast and like always reaches. This is always me. I'm nervous emphasis. But i feel like it's good to be nervous because it means you're pushing yourself outside of your comfort zone very true in this way right. My comfort right. What's cool to me about this. Is i feel like we've kind of been talking about it and marinating it for a while. Like we've talked about this concept on stage a few times and talked about it on our girl strips together like i remember sitting where we in tucson getting your ass and i was. I was like this. Is you gotta talk about this. This is the thing which by the way. Because i'm trying to be better about when people are part of my gratitude telling them that they're part of my gratitude gratitude work every morning and i've instead of just would've grateful for this which i still do. I spend time every single day. Now kind of being present in past experiences. And i'm really great for and one always. That always comes up for me. Is that mirasol trip. It was real. I love that you say that. I think about it often because we had these really good conversations like we went deep yet and it was only like twenty four hours and it was good. It was all so let. Where do you wanna start. Where do you want to start with. What what you're feeling what you're thinking like again. We've done okay so with the help of your team. I've done a lot of work around what this podcast is going to be about. And why it's important and in the first few episodes. I share a lot about my own experience of dieting and wanting to lose weight. And i keep coming back to this concept of wanting to get to a goal weight and now how long has it been. Since i was on the ray rice stage and we talked about this i now because kobe timing means nothing was like a year was an ear was three years. I don't know maybe a year maybe a year okay. So you called me out on this concept of wanting to hit my goal weight right and i am still in the same place like i would love to hit a galway by and when we were on the rise stage i had lost a lot of weight in a really healthy way. I take that very seriously but since then this last year the covid i've gained twenty pounds. Twenty pounds in one year. I've actually never seen publicly. Total global pandemic like who on earth knew how to handle this year. Do you know like. I think it's i think women are so hard on themselves for doing things. That are normal. Nary normal good point. Because i'm very very disappointed in myself around the whole thing. Come on things. Not only was more stressful. Your husband's a first responder. You know you had a son who's transitioning into college was going on. We did know what was happening. And on top of all that you own a business and all of us who owned businesses whether the pandemic really made it better or made it way worse you were affected by what was happening stressful. Was this your most stressful. You're in business or have you had others. That were more stressful okay. That's such a great question. Because as you know i got out of a partnership. That was a really stressful thing. When you and i first met. I would say this year was definitely more stressful. And you you make a great point that my business because i'm in digital marketing. It was able to do really well this year. But i watched my students suffer struggle more than i ever have. I think you had the same experience. We watched our community. Just really go through some thing. And i took it like really hard in every day. I worried about them and eight. Do all right entire right. Well and i think so been there. I don't know if you saw like this. But i definitely felt an added there. An added layer of this. Because i know that there are tactics and tools and habits and rituals. that would help with this process. I knew it just the same as you knew if you do these six things or whatever it was it will help your business but being someone who's talking about what will help in a time where everybody is stressed and anxious and scared and whatever. Then there's an added tension of. Should i even say these things. Should we only talk about how hard it is. Am i allowed be positive here. Am i supposed to. Because i kept coming back to this idea of look. Nobody knows how to deal with the global pandemic in twenty twenty. What there is so much information about how to the side effects and in business. Nobody knows how to deal with a global pandemic in the business. You're in but dan schorr know what people can do if they build a list if they build a digital course if they built these things that have helped so many people before Who have found themselves out of work or unsure or whatever so you knew you had some answers but saying that you have answers like in everything frequent.
"amy porterfield" Discussed on Online Marketing Made Easy with Amy Porterfield
"Online marketing made episodes every single week. I'm also taking on a new challenge. One that's pretty different from the business content. i'm known for. I wanna talk to you about our bodies. I don't exactly love talking about my body publicly. But that's exactly why i pushed myself to have the conversation allowed. The idea of this. Podcast started when i was on a road trip with rachel hollis and i shared with her some of my insecurities about my weight in about being so public in videos and images and just putting it out on display and that conversation moved to us talking about wade issues in body image challenges on her stage at rise in front of four thousand women. Yeah that's how. Rachel roles. And i thought i might die but i didn't and then that conversation led me here telling you about a new podcast that i'm hosting in partnership with rachel hollis's production company three percent chance production. The podcast is called talking body. Now i know you might be thinking. Whoa that's out of left field coming from an online marketing hurt. But what i found over the years is that well. I've experienced personal.
Organic Traffic Strategies To Grow Your Audience Quickly
"An excellent first. Date is kinda like attracting organic traffic. You wanna show up authentically so that your audience can you and if all goes well you want them to come back for more and if you show up time and time again and you build a relationship and hip hit things off in time you might want that person to commit to a long term relationship aka subscribe to your email list and eventually become a loyal customer so you see the connection right if you want to attract organic traffic. You've gotta show up authentically show up like yourself right from the get-go be real. Listen more than you talk and really make the time for your audience and then from there show up consistently build that relationship add value. Make your audience's lives better and well. I wish there was. There just isn't a magic bullet for growing your business with organic traffic instead. It all goes back to something. I've been preaching for as long as i can remember consistency. if you're not showing up consistently at least in one place. The strategies we talk about today won't work. I don't want this to discourage you. I say that to get you to commit to creating consistent content. I don't care if that's a blog or podcast or youtube video or facebook live or instagram live. It doesn't matter what matters is that every week. You're building that credibility and dependability. For new en- loyal followers. Because it's one thing to podcast weekly decree to lead magnet. That's enticing to your ideal customer but what if you're just starting now just because you're creating content consistently in you have an awesome free. Be to put out. There doesn't automatically mean your ideal customers are going to easily find you like that and magically jump onto your email list. I'm snapping emphasis there. I wish the old saying build it and they will come true but in the world of online marketing you have to go out there in capture attention. So commit to these three strategies. I'm going to share with you. Commit to showing up and commit to growing your business deal. Let's dive in the first strategy. Is all about hitching yourself to other experts publications or established influencers in your area of expertise. And don't you worry. I'm gonna give you an example of just how to go about pitching yourself even if you're just starting out now here's some ways you pick yourself as a guest. However this is not an exhaustive list and various for every industry. But it should give you an idea and get your creative juices flowing now. You could guess blog. You could be on someone else's podcast. You could join someone on their instagram or facebook. Lives or maybe you get featured in a media outlet. But here's the deal first step you wanna sit down and brainstorm all the possible businesses and experts that you could connect with depending on your niche. Maybe you want to spot in parenting magazine or maybe yoga lifestyle. Or perhaps you're a social media expert and you want to be interviewed by jasmin star on our podcast or you're in the finance industry and you want to join rachel cruze for facebook live. You get the point. I say big now to make this happen. We have to start with your pitch angle and how you'll position yourself. It's always important that you lead from a place of service and give a ton of value instead of making your pitch about yourself. Make sure to make it about their audience in terms of what their audience wants and what will resonate with their audience. The most but good news. If you come from a place of service right from the get go you will stand out. Among all the other pitches that they are getting on a daily basis. Now in addition you'll want to take your story or your expertise and make it specific to that publication or audience. So this is really important. Your pitch should be timely relevant. That means do your research take at least a week to do a full immersion. I don't mean the entire week. Just take some time throughout the week to do a full immersion into their content and into their audience. Get to know them on an intimate level. Here's how the pitch yourself and just know. I have a free resource with a pitch email. Template in the show notes. So go to amy dot online forward slash three five to amy dot online forward slash. Three five two. Now also. if you're nervous just remember that if you never ask it will never happen. The worst thing is that they could say no. And you're not gonna die. You're
"amy porterfield" Discussed on Online Marketing Made Easy with Amy Porterfield
"Now let's get back to the episode now next right down the things that you'd like to include in your evening routine so for me. An evening routine is really just a shutdown. And i learned this from high in company in terms of how to kind of shut down your day so for an evening routine for me it takes about twenty minutes and this is all it is basically. I'll decide what i'm going to start. Stop work that day. So let's say at six pm. So if i start work at six. Pm i then will then go through my email. Clean up anything. I can to try to inbox zero. I will look at all the things that i got done that day and what. I didn't get done in decide what. Where am i going to move the stuff. I didn't get done today. Where my going to move it to. And i also have started to reflect on why i didn't get it done. Am i trying to too many things in one day Is this unrealistic. So i kind of evaluate how my day went. It takes two minutes and then from there. I use a full focus planner highly recommended. And if you haven't yet looked at the coil. Full focused planner. They have one. That's like a notebook a coil notebook. I'm obsessed with it. So if you go to. Amy porterfield dot com forward slash. Full focus planner. You can check out all of the planners that i love but the coil. One get ready to be amazed so anyway. I use the full focus planner and they help you with morning routines and evening routines but one of the things i do. Is i plan out my entire day before. I shut down today so if i were going to do this today at six o'clock i would plan out tomorrow all the meetings all the tasks and i always make sure that was ever in my full focus. Planner is in asana which is the digital tool. We use for all tasks. So i kind of do a double duty. Full focus planner amazon. I make sure they're they're matched up so to me. That just works. so that's all i'm really doing. I'm checking email checking slack. I'm checking asana planning for my day. It twenty to thirty minutes boom. I'm done but that means..
"amy porterfield" Discussed on The EntreLeadership Podcast
"Marketing made easy. It sounds like a great resource to start if people wanting to get into the space more and learn more about how they can do this. It is thank you for for mentioning that. It's all about list building and where to start with your online marketing. And really how to make sure you're spending your time in the right places so if you're just getting started with marketing online marketing made easy. The podcast is a great resource. Lots of fun. I hear know our marketing team listened to it. I hear you get talked about quite a bit and It's a great place to get started so definitely check it out. Okay amy twenty twenty. It's been a really rough year for a lot of business owners. I want you to take off your marketing expert hat for a second as just want you to talk as a business owner to your fellow business owners out there who have been facing a lot of challenges. A lot of us are tired of you know we're talking about just getting scrappy. And having to pivot and make adaptations change our business models. A lot of people have had to lay off people that he didn't wanna lay off just because of cash flow restrictions. And it's crazy. What can you say to encourage their hearts their minds things that you've learned this year about tenacity and pushing forward in the face of adversity. Because that's what it's all about in business. It truly is what i would say to anyone listening right now. Who who definitely is feeling like you mentioned. I'd say that we were made for these times as entrepreneurs and business owners. This is where we truly shine. We can show up and show ourselves shore team members so our community what we're made of and it's not too late if you showed up in a way that you're you're not so impressed with yourself you struggled. You stumbled right now right this minute. You can make a change in say. I'm going to show up as my best self. I'm going to be nimble. I'm going to make the pivots i need to make. I'm gonna make the hard decisions. I don't wanna make but i know that i am capable of making and i'm going to show up as my best self. I didn't know that i was such a strong leader in in this is true until covert happen because for me i realized my students were struggling. They were you know really struggling financially. And i thought i have to show up in the biggest way possible and so think about who you wanna show up for and how you wanna show up. It's not too late. We're in this for the long haul. And i really do believe this is the time that you show yourself what you're made of a love it. I'm inspired to in that. I can tell your passion is there. It's real. I can tell you've been showing up for your people this year and thank you for showing up in this conversation today for the hundreds of thousands of business owners out there listening amy. You've been a friend of entreleadership for many years guys. If you're listening to this and you're wondering is this just some lady that we found who's good at no listen. She has helped us build entreleadership and probably more ways than you realize. But our marketing team has been dialed into your stuff. Your workshops your formulas your courses we've consumed at all we've used it all and We get to help. Business owners went. Because you've helped us win so thank you for who you are and what you've done and you guys got to check her out. Amy porterfield the webinar queen. The online marketing queen She knows her stuff people so be sure to check out our podcast. And what's the website. If people wanna find that as well amy puerto dot com and thank you so much. I'm a huge fan of everything you all do. So your words mean the world to me.
"amy porterfield" Discussed on The EntreLeadership Podcast
"Hey is this happened in your business. Last month was a bad month so this month. We're going to run a sale. A big promotion. We're gonna email list and say by now because it. We gotta get some cash in the door. It's not really a marketing plan. You know what that's called. It's called spray and pray from the ramsey network. This is the entreleadership podcast where we help business. Leaders themselves their teams and the prophets. I'm your host daniel tardy and my guest today. is amy porterfield. She's a longtime friend of entreleadership. She's also an online marketing expert to helping entrepreneurs and small business owners win. Aim is going to share with you. Why you have to have a plan for your marketing and the good news is it doesn't have to be complicated in fact the foundation it simple because marketing starts with just telling people's stories so when you tell the story especially about somebody else that you served and you've helped when you tell the story right meaning you talk about the struggles and the challenges in the fears that they had the winds and what that meant for them and what they've overcome people can see themselves in those stories so much easier than you. Just saying i've got this great product. It has amazing benefits in features. You need it. That's one thing but also when you sell when you promote no matter how much your audience loves you. They put up a wall whether it be just a little while or really big wall. There's always a little defense up there and we're going to talk about it later. But i do webinars to sell my digital courses and on a webinar for the first forty five minutes you are giving giving giving and so when you do ask for them to buy your product. Their defenses are all the way up. Because you were giving and you were inviting them in in different ways in offering value so the same thing with the story when people see themselves in other people's stories and they can relate and resonate. They those defenses. Come down and they say i want a piece of that i if she could do it i can do it too and so i'm all about helping. People put their guard down. Because it's a natural thing to put it up especially when you're asking someone to spend money so i noticed you said when you tell the story right. Yeah what's the right way to tell the story. Well you had talked about donald miller when we were off camera and you had mentioned and you know that man is have learned so much from story brand in how he tells his story but if you can tell the story and somebody can literally put themselves in that story because they can relate to it. I feel as though the story is is doing the work it was meant to do. And so to me. You have to have all those important elements that donald miller talks about in terms of putting a story together in order for it to resonate and a lot of my students who are just getting started though one and tell the story but with a one tells i hope so and so get x. Results they were this way. I and now. They're this way now like there before and after and done. But when i when i think about telling a good story i want to talk about the richness of it and i have a student. Her name is niro. she lives in los angeles. She's a single mom of three. Her mom lives with her. She was a not making barely any money as a baker and she knew she wanted a different life for her kids and she was working two jobs. One like chucky cheese and one baking out of her kitchen but then she realized how to create a digital course and she created her first digital course to create caramel candy apples. Who would have thought that a caramel candy apple. Digital course how to do it would be a huge success but she made over sixty thousand dollars on her first launch and then she did it again had the same success and when i asked her deniro what does this mean for you and she said all i wanna do is retire. My mom she cleans houses. She's she supported me. She is an amazing support to our family. I want to help her retire when when she told me that like my heart. Don't been but when i tell that story i don't just say how much deniro made in. What digital course she created. But i talk about what it means to her. And i think people can relate to that part of the story more than anything <hes>. Yeah i mean just as you tell that story. I think everybody's going whoa caramel apples. And how could either something similar and caramel apples. That i'm going to sell an what did you do again. What did you teach on that web and like it just it pulls you win when you tell a story like that. So what <hes>. What keeps us from telling the stories you know. I think we probably cognitively most business owners that have been around for a few years. Understand the power of story to some degree. I i know some of a struggle with feeling like we're wasting our audiences time or were belaboring things or it's not worth it. Why do we hesitate when it comes to this powerful mechanism you know. I can totally relate. When i first started telling stories. I would rush through him so quickly because i thought i was wasting. My audience is time like they wanted me to get to get to the point. And i i often <hes>. Surround myself with a great storyteller. Because i love a good story and if you really think about your let's say you're out with some friends you're sitting around a fire and you all are just having a good time in someone tells a story and the when they add more detail when they add more layers to it when they really pull you in. You're like tell me more i'm here. I'm fully there. So you love that when they add the details and they really bring it to life. So why would it be any different. When you're telling your audience these really rich stories versus rushing to the punch line. It's the same kind of feeling they get on a webinar or had a campfire. And so i realized i needed to slow down so i did the exact thing that most of my students do they want to rush through it because they think they should and so. That's one thing another part in and this is gonna sound silly. And i've never really talked about this but we had to make it a practice in our business to get the stories like if we didn't have a process in the company to get these stories in the most richest way possible with all the details. I wouldn't be able to tell the stories so backup a little bit. We put a process in place where people can send us in their wins their results their satisfaction with our product and then we reach out to them on zoom and <hes>. Someone on my team will do an interview and just ask them tons of questions and record it and transcribe it and then we kind of bring it into a story while my team then gives me all the details of that story so what my point was going to be is that i had to practice these stories if i want to add layers and richness to a story on a webinar or in a facebook. Live or on a podcast. I need a practice at a little meaning. I can't look at a bunch of bullets until the story. Well
Using Stories to Market Your Business with Amy Porterfield
"Hey is this happened in your business. Last month was a bad month so this month. We're going to run a sale. A big promotion. We're gonna email list and say by now because it. We gotta get some cash in the door. It's not really a marketing plan. You know what that's called. It's called spray and pray from the ramsey network. This is the entreleadership podcast where we help business. Leaders themselves their teams and the prophets. I'm your host daniel tardy and my guest today. is amy porterfield. She's a longtime friend of entreleadership. She's also an online marketing expert to helping entrepreneurs and small business owners win. Aim is going to share with you. Why you have to have a plan for your marketing and the good news is it doesn't have to be complicated in fact the foundation it simple because marketing starts with just telling people's stories so when you tell the story especially about somebody else that you served and you've helped when you tell the story right meaning you talk about the struggles and the challenges in the fears that they had the winds and what that meant for them and what they've overcome people can see themselves in those stories so much easier than you. Just saying i've got this great product. It has amazing benefits in features. You need it. That's one thing but also when you sell when you promote no matter how much your audience loves you. They put up a wall whether it be just a little while or really big wall. There's always a little defense up there and we're going to talk about it later. But i do webinars to sell my digital courses and on a webinar for the first forty five minutes you are giving giving giving and so when you do ask for them to buy your product. Their defenses are all the way up. Because you were giving and you were inviting them in in different ways in offering value so the same thing with the story when people see themselves in other people's stories and they can relate and resonate. They those defenses. Come down and they say i want a piece of that i if she could do it i can do it too and so i'm all about helping. People put their guard down. Because it's a natural thing to put it up especially when you're asking someone to spend money so i noticed you said when you tell the story right. Yeah what's the right way to tell the story. Well you had talked about donald miller when we were off camera and you had mentioned and you know that man is have learned so much from story brand in how he tells his story but if you can tell the story and somebody can literally put themselves in that story because they can relate to it. I feel as though the story is is doing the work it was meant to do. And so to me. You have to have all those important elements that donald miller talks about in terms of putting a story together in order for it to resonate and a lot of my students who are just getting started though one and tell the story but with a one tells i hope so and so get x. Results they were this way. I and now. They're this way now like there before and after and done. But when i when i think about telling a good story i want to talk about the richness of it and i have a student. Her name is niro. she lives in los angeles. She's a single mom of three. Her mom lives with her. She was a not making barely any money as a baker and she knew she wanted a different life for her kids and she was working two jobs. One like chucky cheese and one baking out of her kitchen but then she realized how to create a digital course and she created her first digital course to create caramel candy apples. Who would have thought that a caramel candy apple. Digital course how to do it would be a huge success but she made over sixty thousand dollars on her first launch and then she did it again had the same success and when i asked her deniro what does this mean for you and she said all i wanna do is retire. My mom she cleans houses. She's she supported me. She is an amazing support to our family. I want to help her retire when when she told me that like my heart. Don't been but when i tell that story i don't just say how much deniro made in. What digital course she created. But i talk about what it means to her. And i think people can relate to that part of the story more than anything Yeah i mean just as you tell that story. I think everybody's going whoa caramel apples. And how could either something similar and caramel apples. That i'm going to sell an what did you do again. What did you teach on that web and like it just it pulls you win when you tell a story like that. So what What keeps us from telling the stories you know. I think we probably cognitively most business owners that have been around for a few years. Understand the power of story to some degree. I i know some of a struggle with feeling like we're wasting our audiences time or were belaboring things or it's not worth it. Why do we hesitate when it comes to this powerful mechanism you know. I can totally relate. When i first started telling stories. I would rush through him so quickly because i thought i was wasting. My audience is time like they wanted me to get to get to the point. And i i often Surround myself with a great storyteller. Because i love a good story and if you really think about your let's say you're out with some friends you're sitting around a fire and you all are just having a good time in someone tells a story and the when they add more detail when they add more layers to it when they really pull you in. You're like tell me more i'm here. I'm fully there. So you love that when they add the details and they really bring it to life. So why would it be any different. When you're telling your audience these really rich stories versus rushing to the punch line. It's the same kind of feeling they get on a webinar or had a campfire. And so i realized i needed to slow down so i did the exact thing that most of my students do they want to rush through it because they think they should and so. That's one thing another part in and this is gonna sound silly. And i've never really talked about this but we had to make it a practice in our business to get the stories like if we didn't have a process in the company to get these stories in the most richest way possible with all the details. I wouldn't be able to tell the stories so backup a little bit. We put a process in place where people can send us in their wins their results their satisfaction with our product and then we reach out to them on zoom and Someone on my team will do an interview and just ask them tons of questions and record it and transcribe it and then we kind of bring it into a story while my team then gives me all the details of that story so what my point was going to be is that i had to practice these stories if i want to add layers and richness to a story on a webinar or in a facebook. Live or on a podcast. I need a practice at a little meaning. I can't look at a bunch of bullets until the story. Well
"amy porterfield" Discussed on Online Marketing Made Easy with Amy Porterfield
"To your core content and make adjustments which I'm actually going to talk about one big adjustment I made with my own core content so we'll get to that in step number five. All right. Let's dive in to step number one. Now, if you know me, you know I'm a pen and paper kind of girl. However, this is one area where I like to open up a Google doc and type out all of my ideas because then it's easier to go back and edit them. So is suggest you start typing out the main themes or focuses in your business? So here's some questions. What do you teach? What is the transformation you offer? What core steps does your audience have to take to achieve that transformation? What do you teach now? I suggest you lean heavily on any industry research you've done, and if you've done any ideal customer Avatar Work if you've done any course calls to validate your audience use that information as well. Here's a little hint ideal customer, Avatar. That's the content I've recently been reworking I'll get to that in step five. But basically, what I want you to do is think about anything you know about your. Audience what you've learned about them and then pull from your own knowledge, your skill, set your expertise. That's where you're starting here. Now, I mentioned course calls, which is basically where you start to learn even more about your audience. I didn't episode episode two eighty. You can get there by going to amy Porterfield DOT com forward slash two eighty or linked to it in the show notes but I did this episode with somebody who? Was Not yet a student of mine. Her name was Jamie troll and I did a course call live on my podcast. So you can hear how I interviewed her to learn more and more about what she needed, what she wanted in order to my own core content around how to create a digital course. Funny. Enough Jamie has become my star student. I. Mean She's crushing it and at the time of that recording she didn't. Even own my program Digital Course Academy. So it's it's kind of a fun episode to listen to. If now you know she's literally crushed more than two launches I. Think She's on to her third kind of call. Okay. Let's get back to step number one where you're going to identify these core themes. So to give you an example in my business I got clear on my overarching theme. So list building, digital course, creation, and six. Launching digital course using webinars from there. So I type out those categories and then I left space underneath each one of them to go back in break those overarching themes down into more bite size manageable pieces. So for example, some of my content broken down would include creating an irresistible lead magnet three profitable types of digital courses selecting a digital course topic the importance of live launches objections like I don't have time to create a digital course or the tech. Overwhelms me and the list could go on and on. These are all pieces of core content that helped me to support and educate my audience, and it helps them to cross over that invisible bridge because imagine if I created some core content around three profitable types of digital courses once they got clear on the type of course, they wanted to create. They'd be more willing and excited to join me on my Webinar all about how to create a.
"amy porterfield" Discussed on Online Marketing Made Easy with Amy Porterfield
"Episode. What's your attention? What are you going to? Who Do you want help? What do you WanNa do you WANNA inspire them to motivate into, educate them and looking within yourself and go what do I possess that I could share with others verses what should I go quickly learn and try to put together and put it out there because definitely want to hear if you're not connected to your talk, it will not work. Yes. Okay. That's like me going out and talking about fitness y'all I can't ride. I tired. I'M GONNA give you my five steps to be a better runner. Connected to that but I'm gonNA give a five. Voice and you're going to see how okay that's connected to my vs connected to my values. Therefore, I share it with the world that by argue identified what you WanNa talk about. I'm Amy Porterfield ex corporate girl turned CEO of a multimillion dollar business. But it wasn't all that long ago that I lacked the competence money can time to focus on growing my small but mighty business fast forward. Past many failed attempts in lessons learned, and you'll see the business I have today when that changes lives and gives me more freedom than I ever thought. Possible when that you still only exist as a daydream I created the online marketing made easy pipe paths to give you simple actionable step-by-step strategies to help you do the same. If you're an ambitious entrepreneur or one in the making who's looking to create a business that an impact and helps you create a light, you love your in the right place. Let's get started. Well Hey there online enterpreneur digital course creator or soon to be digital course creator no matter where you are in your entrepreneurial journey I can't help. But wonder are you using a? Specific superpower that will set you apart from other entrepreneurs. Online WANNA. Know it is. I'll give you a hint. It's free. You've always had it and you can start using it today. Any ideas? Okay. Here's a hit your hearing. Me Use it now, right the second you guessed it it's your voice I truly believe that finding the value of your voice can. Not, only boost your revenue, but it's also a surefire way to.
"amy porterfield" Discussed on Online Marketing Made Easy with Amy Porterfield
"Out and how you can do so even if you're on a tight budget now, if you're a Newbie entrepreneur I, hope your ears just perked up however, if you're not necessarily a Newbie entrepreneur and you've been starting to run facebook ads are doing so for a while and they still very expensive, you're going to love today's conversation never have this needed conversation I invited one of my favorite facebook ad teachers someone who is a huge support communities and she happens to also be a student of mine. Her name is Salami Shellac, and she's pro when it comes to growing an audience using facebook ads without breaking the bank. Now, this powerhouse woman is the CEO. Founder and head facebook and instagram strategist of her own company shine and succeed a multi women facebook AD agency. She's also a member of momentum membership and offers trainings for my students on social media ads in that group. Now today she sharing her strategy for helping you get traction with facebook ads without breaking the bank. She's actually going to give you a dollar amount that you should be spending to see some great momentum. So you've gotta tune in their six steps. She's going to walk you through each of the steps to grab a pen and paper or get a Google doc ready because you are going to want to remember these steps I won't make you wait any longer. Let's do this. Low May. Thank you so much I'm honored to have you here Oh. Thank you. I mean I'm so happy to be here with you. Well, I know we have a lot to cover and I am excited for you to dive into the topic of the day, which is all about running facebook ads but before we get there because you are entrepreneur. So from one entrepreneur to another, tell me a little bit about your story and how did you fall into the world of facebook ads. Guy I'm going to try and make it the short version because otherwise we'll be here for three hours. I after I had my first daughter I have two girls. Now after had my first baby, there was a day when I dropped her off at daycare and they were having mother's Day morning tea. And so all the mummies were staying behind to have morning tea with their kitties. But I had a job I worked full time as a pharmaceutical rep and always matter to me that I I work. I was just never going to be the mum who is going to just stay at home. But that day I couldn't stay for Mother's Day morning tea because my boss had told me to get on a flight and fly to a country town to go and speak to the doctors they and I got back in my car after seeing her face and I. Just bold my is out. and. That was a defining moment for me that where I just went after I have my second one which we working on. Then I just decided I'm not going back and so I started a journey of trying to figure out what it looks like to be a mom of little kids you know by being a toddler and of running a business or earning money and having like it was important for me that I earn money but it was also important for me that I have a creative outlet. So I started a coaching business and my coaching business filed really fast hide it. I hated it and when coaching on.
"amy porterfield" Discussed on Online Marketing Made Easy with Amy Porterfield
"Of something. So we've come up with about five different reels we started we just started. We've only one out, and what we do is we go into reels and we look at everybody else's reels. Someone who hasn't one and we literally copy it. We put our own stuck to it. We put our own swing to it but if they're using a certain type of music that has a beat that you could point to different places on the screen, we use the same song and we put our own stuff do it. That's where I think copying somebody else is not a big deal. It's all everyone's copying each other in my opinion with reels and Tiktok, and it's actually celebrated out in I actually. This is creativity. Nobody owns a night an idea. The fact that I had treated on talk it was how to turn your followers into customers or how you know like, and we went to a five step series and we had two characters on tiktok talking back to each other. I, probably had an people sent it to me they probably twenty people had said I need one for my business and then I go to their to talk and watch it and I loved it I thought it. was absolutely powerful amazing, and Stuart. So that's why you will see on Instagram and Tiktok people can actually insert audience. So just imagine you hear a clip of amy on her podcast and she says something that moves you something maybe perhaps it says like get out of your own way you are enough time has come. They can get that audio clip inserted into Tiktok and they can move their lips as if they themselves are saying if that is not the ultimate rip off, you've ever heard. No it is it's creative and it's awesome and people can link back to original talks as the source of inspiration. I just think it's really smart, and now we're creating synergistic creativity that drives our business forward all of that in all the ways So many good ideas an permission to copy other people in a way that it's totally okay. How good is that? Yeah, absolutely. Jazzy starry night, which is the name I think she should give herself but she won't take you so so much for being here I, love you to the moon and back, and this has been a value packed episodes. So thank you so much for your time. Are I love your guts? Thanks. See you soon. Bye Girl. So there you have it isn't you so much fun. I literally could talk to jasmine for hours and hours and hours anything about business in life and everything in between. So hopefully, you enjoyed this episode as much as I have and I'm actually recording this closing. After I interviewed Jasmine and really one day later. So within twenty four hours of doing this interview jasmine I learned a trick. So for all of you that have in g business account like I do I have a business account so I can track all the analytics all the likes, all the growth, all of that, and it helps me to easily run instagram ads. So if you also have a business account, you might have noticed and we mentioned this in the interview that you can't get music in your reels. And so at the time of this recording, so this is going to go live probably a month or so from now. But at the time of this recording I found this really cool worker. And in the show notes Amy Porterfield Dot com forward slash three, three seven my friend Brits Uva is going to show you an invisible button that gives you music on I. G reels for business accounts. I did say invisible button. How Weird is that? Right now I hope this changed by the time this goes live, but I'm going to link to Brit Sivas instagram real where she shows you the invisible button on business accounts To Get music, my mind was blown. So there are so many great things including Jasmine's step by step instagram reels tutorial. Am A link to her masterclass in the show notes. So I think this is the most action packed show notes. I've ever done amy Porterfield dot com forward slash three, three seven, go check it out. All right. I hope you have a wonderful day. I'll see same time same place next week. Bye for now..
"amy porterfield" Discussed on Online Marketing Made Easy with Amy Porterfield
"Would be helpful to you. Let me know I'm afraid. But I just want you all to know in the show notes of this episode. I. Am going to link to what Jasmine just talked about. So any PORTERFIELD DOT COM ford slash three, three seven, I will link to that exact video that jasmine just said because I want you see this inaction because it is very visual you do your best now but we're gonNA link to that video. Okay. So if we're looking at the real Page. Or Green screen and we walk through them again we walk at and how to find okay. So when you are on your homepage, you open up instagram and there you're looking at your feed the feed is the thing you traditionally squirrel through right. So when you're on that page in the upper left hand corner, you're going to click on camera That is going to bring you to if you look at the bottom center of a of your screen, you will see a white circle and below the white circle, you will see a word that says story you're going to swipe to the right and that's going to bring up real CZ. Yes. So those of you looking at this right here. Yes. So you will see almost like those movie theater clapper's like the timing rate so what you're going to look On the left side of the screen, you're going to see a music symbol. That is where you can go and choose a song. If you don't WanNa talk and let's say you just want to point to something or you want to have a voiceover. What you're going to do is you're just going to pick. A. Song. I. Hired. By panic. Listened Real. Fast shots. If, you have an ID business account like I do. You will not see the music google it. You can look at alternatives it's complicated, but you don't automatically get the music in a business account. So we had to do this whole work around get into that. Now, most of you do not have a business account so keep going. Yes at the point here anybody who's listening who says, no I really need the music. What you could do is you can use a video app something like video shop and you could record a fifteen second video and add music to it, and then you could upload that fifteen second clip into reels and then you add the text to it. So there are there are work around essentially what we're doing so. Okay. So then right below the music symbol, you're going to see almost like a little play button and that is going to give you the opportunity to record something. It's as one x you're recording it in real time or you can record it in. which speeds it up or you can record it in slow motion. Then you below that, you'll see a little happy face and those are called affects. That is where you can find filters. That's where you can bring up. You'll see at the bottom has changed is if you have downloaded any other filters for your instagram stories, those are going to appear. So I always like to have a skin smoothing for worse you know every every girl wants clashes filter. So brighten it up a bit, and then what you can do is right below that you're going to see a timer and that timer will empower you to set the amount of time that you actually want to record a clip. It is automatically defaulted when you hit it to five seconds. So let's say just similar how I used that example. Or the Boutique Care in Newport beach, they set the timer to three seconds. So what you would do, you get your slider from the automatically set five seconds and then he would change it down to three seconds and you're going to click the blue button that says set timer. You will hit set timer and Ben. What you'll do is you can have it you can hand hold it or you could set it on a tripod because when you and this is this is how people who don't have Khloe will actually make. Set It on a tripod, and if you don't have a tripod, it's okay I don't either you can just use a stack of books that's going to be fine. John. WHO said his stack of books on a table you stand away from the table and what you'll do once the timer is set is you're going to click on that circular white button and what it's going to do some count you down you get three seconds and then you get to record your three seconds to get the three second jumpstart. Now, if you want to record the second three, four, five seconds, you're, GonNa, you're going to click the timer again. and. Then you're GONNA be able to set it now let's say I just like the TC WanNa, do another three seconds while I'm going to go into my timer and I'm going to set it now from the re seconds to six seconds, and then I'm going to follow the process again and say set timer I'm going to click on the timer then I have three seconds to run back to where I need to be the cameras I'm going to record record record or three seconds. It's automatically in this stop at three. Now let's just say Oh you know what? I didn't like that take you're going to click on the Arrow that is next to the center circle icon. We're GONNA Click back else. Watch that. And it plays it back you. Can you can delete that clip if you'd like hitting the trash can icon and then we'll ask you do you want to discard it? You Click the scarred. And then you click done. So I, just walked you through the basics. Want we just the basics you got to hear. Do you agree in this is what Cohen I found. You gotta just get in there and play with it and you can pick it up pretty quickly when you play around with it. Yes and everything and I know that it's probably not riveting podcast content. Let me talk to the white to button to the left the time a fastball word it's like the worst. Years. Melting however I'm telling you it is a four minute video tutorials. This is the I'm actually a very project tonight. Can I brag please right as right now to change tomorrow but as of right now, the video that we created for the tutorial is the only video that has multiple camera angles where showcasing niece speaking behind the scenes actually screen recording my camera so I'm walking. People through the three seconds of how to do it. You're seeing me talk to the camera and you're actually seeing me woo the camera. So we're seeing multiple perspectives of people have a very, very holistic three sixty approach to accommodate really probably because there's a bunch of people who said, I'd never do a story excuse me I would never do a real and then they watched the. Video and they're just like real machines. Okay. Good. That makes me happy again, like I gotTa have a tutorial, I need to see it and once I do I can figure it out and I think that's what all of you will find valuable. So again, I will link you to it Amy Porterfield dot com slash three, three seven. You'll get to see that video and then of. Course you all know we want you to Dm us and let us know if you did your first real like we want to see this right? Right? Azman. Yes and actually how about we play a game? Okay. So you're giving prizes away I really liked you prizes. Oh, girl go have don't have put you on the spot away all your courses, an Amazon gift card that's good. What do you want to do a perfect idea if you're just like, I'm really not sure to begin. We'll I walked you through the timer component correct and then there's video tutorial that also walks you through the timer component and I always believe that you should be creating reels that position you as a thought leader as somebody who is innovative, who's competent as somebody who's a professional in their industry because you could create a real. About how you make your coffee at, it could be popular, but that isn't necessarily showcase who you are as an entrepreneur. What if you were to talk about the multiple things you do in Your Business? So you can pick out let's say four characters. So the first three seconds you're gonNA say, Hi, I'm import and Iran Amy Puerto Ache and then the next three seconds you have like a hat and glasses on and then you. Add text on the creative director and the next hat you're holding your own or like a computer like I'm the marketer and then change you put on like a big coat and then like.
"amy porterfield" Discussed on Online Marketing Made Easy with Amy Porterfield
"The answer is yes but it also as of right now has so much opportunity grow and stay with you. So you could spend fifteen seconds making a story that will be gone in twenty four hours or you can spend thirty minutes making a real. But what you are essentially doing is creating a commercial for your business. There's a really good chance. You won't see me creating a real around my dog or my daughter although that could be really cute bun. I'm really going to be using my business time wisely to create content that physicians myself being keeps me as an authority as a leader I do not look at it and be like. Another piece of social media today I say Oh my God have mercy. I am blessed to make a commercial for my business that people. WanNa Watch. Like actually making money by doing work when you re program your brain, all of a sudden reading that hunted plan changes the way that you often social media, it's no longer something you have to do. This is something you'd get to how can you up Myrtle people wanNA. See About Your Business. I'm Amy Porterfield X. Corp girl turned CEO of a multimillion dollar business, but it wasn't all that long ago that I lacked the confidence money can't time to focus on growing my small but mighty business fast forward. Past many failed attempts in lessons learned and you'll see the business I have today when that changes lives in gives me more freedom than I ever thought. Possible when that you still only exist as a daydream I created the online marketing made easy pipe paths to give you simple actionable step-by-step strategies to help you do the same. If you're an ambitious entrepreneur or one in the making who's looking to create a business that makes an impact and helps you create a light, you love your in the right place. Let's get started. Okay before we get going a quick word from our sponsor. So I have a quick question for you. Do you ever tell people what you do, and then they sometimes look at you a little funny like day totally don't get it. Yeah. It happens to meet you. So recently I met up with a company called the draw shop and they offer a service to help you perfect your elevator pitch. So people immediately understand how your business can help them, and here's the deal where there's clarity there's revenue. So here's how it works. You meet with an expert copywriter to define the problem you solve how you solve it and the results that you provide from there they'll turn that. Into a short in creative elevator pitch just for you and they'll create a compelling one page of visual story to help the world better understand your business. So this is really cool for a special limited time offer. The draw shop is offering online marketing made easy listeners their service for one third, the usual price. So almost seventy percent off their service, which is valued at fifteen hundred. Again, this will only be available for a limited time. So to get your word, perfect pitch today, head to Amy Porterfield DOT COM forward slash elevator pitch that's Amy Porterfield, dot com or slash elevator pitch. All right. Let's get into today's episode Go. Hey their friend. So as if we didn't have enough ways to post on Instagram, there's a new feature that was rolled out in early August twenty twenty. It's called instagram reels and I'm sure you've probably already heard about it and you've seen people use it or maybe you've been dabbling with it and maybe you've thought was the deal with this. How is it different from instagram stories and should I be using it for my business to grow my audience or is it a waste of time? These are all great questions and when my team and I started to see audience members posted about it and my facebook groups we knew we had to shed some light on it to do that I went to my girl, my favorite Jasmine Star, and here's the thing about Jasmine the girl always knows what's going on I mean from business strategy to photography. Now to newborn babies I mean she's got the four one one for. Sure. Now, she's not only going to answer the questions that we've seen pop up in our facebook groups, but she's also going to share a sneak peek into what our content calendar looks like for instagram and how to come up with some content topic ideas for your instagram reels. So you actually know what to do and you're not like I have zero ideas because this feels really awkward to me so you're going to walk away. Knowing what next action items you need to take an order to start embracing instagram reels if you choose to do so after this road now, what I'll tell you is I'm actually recording this intro after I interviewed Jasmine sometimes I do that I interviewed the guest and then it helps me to decide what I want to tell you in the intro and the closing. Little podcast trick for you but you podcasters probably already do with that way. So with that, here's what I'll say. When I interview Jasmine, we went over some step by step by step, and if you can take out your phone get into instagram when she's talking or it's really not gonNA. Make much sense. So I just want you to be really interactive for a portion of this interview. I, think it will make more sense for you if you can. So just a tip for you also in the closing, I'm going to give you one extra tip. That, we talked about in the episode. So make sure you pay attention till the very end and the final thing I'll say is that at the time of this recording I just recorded jasmine I have been creating reels maybe you've seen them online sense and believe me it's not the most comfortable thing I've done but I am glad I'm experimenting and after this episode, I, hope you experiment as well. All right. Let's go ahead and dive in. Well look. We have on the show. Welcome back. Jasmine Star I am so happy to be here. You have no idea. It's like let's The Band is back. Lucky. Just let's just wherever you're drinking right now wherever you're drinking it sound like I've injuring one our ever you are ed whatever you're drinking. Cheers area..
"amy porterfield" Discussed on The Goal Digger Podcast
"Feel like you are the gold digger podcast. Best friend. So welcomed to show. Well, thanks for having me I. Love Coming Back. This is so fun. It is fun. Is such a good chance for us to catch up and I was dying laughing the other day when I text you that screen shot of the email that I sent you. A Good and I loved that you actually sent that out to your audience. I wanted them to see behind the scenes like that. Yes you know and it's so funny because actually my team yesterday messaged me and they're like, Jenna. So you send out this email to everyone revealing your fan girl this to Amy Porterfield. But you also asked amy, who's she recommended and how she recommended you learn and everyone was replying to that e mail saying, well, what did any say and I said L. them that they're just going to have to listen to this. Episode. Of the gold digger podcast to hear what ended up transpiring. So to give people the quick version, Amy was the first podcasts I ever listened to. In fact, amy at the time I didn't even know that there is an APP on your phone to listen to podcasts. So every week I would go to your blog and I'd hit play on your blog and that was the only way that I knew how to tune in isn't that hilarious so funny I love that. But I became a student in both of your programs and I remember if we had vision boards which I've never been a big vision board person but if I had when I would have written across it a million times I WANNA be any porterfield success story like that was at the core of my heart I was just so such an admire of you. And your work and that is only continued and so today what we're going to be talking about is powerful pivots of twenty twenty and I think I've joked that if twenty twenty how to word, it would be pivot and so I think this discussion is just coming at such a powerful time because we're all getting a little tired from this year, right? Right. I'm ready for twenty, twenty one bring it on. As as we still have some time, make some of the No. So excited about. Okay. So let's just kind of dive on in because I want to hear you know I've been listening to your show religiously through this year because I feel like you have been this permission grander for people to show up to make bold moves to make decisions to still sell in this climate that feels very tricky and so let's just kind of talk first about your journey through your digital course academy, which is opening you. Yourself have been someone that has led thousands of people through things. What is it felt like being a leader through this season?.
"amy porterfield" Discussed on RISE Podcast
"Sell rat if you guys are already familiar with Trent. He has millions and millions of fans all around the globe who come to him for a very unique style of coaching. Yeah very unique for sure straight so the point is real as I can put it straight from the heart and breaking through those negative mindsets breaking through of what holding you back in and start. We haven't people's lives along for love that so if you guys want hear more you're already listening on a podcast platform. Go subscribe to straight up with Trent Shelton. Let's go let's get it. Hey guys four anyone who is working from home either. Managing a team of people like I am or maybe you're solo preneurs and you're working from home during this time. Or maybe you work for a company that has used social distancing and doing your work virtually. Today's episode is for you. We made the decision a little over a week ago to have our entire team. That's about sixty people all work virtually and that's not something we've ever done before so I reached out to one of my best friends. Amy Porterfield and I asked her what the Heck I am supposed to do. How do you manage a team? How do you do all the things and also how do you say productive when you could really easily go in your room and take a nap? Because you're working from home and sends. Amy has managed a team virtually for years. She had all the answers. So today's episode is our conversation which I hope gives you a ton of insight and also is a really authentic raw discussion between two friends who are entrepreneurs in this time period. I hope that it is helpful. I hope you enjoy it and like always I would super appreciate it if you would screen shot. Today's episode if you liked it and put it on social tag meet TAG. Amy and tell us what you thought all right. Here's the conversation with Amy Porterfield. I'm Rachel Hollis and I've built a multimillion dollar media company with a high school diploma and the.
"amy porterfield" Discussed on RISE Together Podcast
"Ladies and gentlemen did I mention I have a book coming out I probably did. But here's the thing it's coming soon. It's called get out of your own way a skeptics guide to growth and fulfilment and we're in the presell window of windows Listen listen your old friend Dave here. I am super excited about having written a book for both men and women about the twenty lies that I once believe that we're keeping me in in my own way. I have written this from the perspective of someone that is totally different from. Rachel Hollis even if the format is somewhat similar to wash your face I wrote it from the perspective of someone who's been skeptical of tools like this book or even the podcast you're listening to for ever and ever someone who's had a fixed mindset in his way okay with not wanting to embrace growth and someone who's just motivation Lee challenged. I do not have that thing that Burns inside my wife. That every single morning has her jumping out of bed. Ridden chase the world. It's through that Lens that I'm talking about the ways that I was getting in my own way and I think in uncovering the truth behind and those lies not only did it. Help me get out of my own way. It'll help you get out of yours in real time as I want to thank you for pre ordering this book I've have created an e. Course he course yes and Ekos a sixty minute. He course called finding your why. It's a full hour with a workbook talking about why you don't know your passion your mission in life yet. What the components are of your y? What might get in your way along your journey and how to activate it in real time? It's a fantastic resource. It's available absolutely for free right now for having pure of the book and if you go to get out of your way the Book Dot Com right now and follow the prompts. Not only when you get the course you can hear the first thirty minutes of the book again again. Get Out of your own. WAY COMES OUT March tenth. I'm super super excited about it. These pre orders matter Dang it I hate to have to ask for a favor from my friends. That are listening to this podcast but here. I am every single preorder for this book ends up going on the charts when it comes out on March tenth. And we're trying to turn this thing into something so if you are a fan of this podcast if you were a fan of grow wash your face if you are interested in having my perspective respective through the Lens of a skeptic someone who had a different mindset and different motivation than my wife this is the book for you get out of your own way. The Book Dot Com. Tom Hit that link. Follow the prompts and I appreciate your support all Right Ladies Season Gentlemen. I'm here with any Porterfield online marketing. Expert Amy Porterfield. She is very very good. Incredible teacher and the host of the top podcast online marketing babies. Amy Order Push Three. She motivated me. There's something about EMU lucky that it's extra special. Avian Pink bigger and she truly has the biggest arc's girl you weren't going to be success. I want to say one more time. Crash and Burns are the catalyst for the most powerful lessons that will tattoo pull you into into achieving those big bold goals that you set for yourself this year. I've watched you behind the scenes jump right in and I've also watched you exceed even your own expectations of what they could my message today for you is that digital forces can literally Change Your Business Business and your life. I have a multimillion dollar business with two courses. A few live launches a year in one course on Evergreen Ninety five percent of my revenue comes from my digital courses..
"amy porterfield" Discussed on The Jasmine Star Show
"Welcome them to the Jasmine Star. Show friends this. podcast is still very new. We are just about two months old. y'All and something I. He didn't expect when I started podcasting ways how freeing it was I feel so darn free to be one hundred percent of myself one hundred percent persson the time and I really you and I are just sitting here having a conversation. It's just US having a cuppa like. Did you know that that was the thing I was actually watching the BBC and they had a show. It's like I'm just enjoying a couple like CPA cuppa and they say cup. Like a cup of tea the way that we say out here sure. So let's just pretend you and I are in an episode of a BBC show and you and I having a COUPLA. I'm using an accent to kind of get me through what I am about talk about right now because sometimes I don't really talk about stuff and one of those those things that I don't know what he's talking about is that I have suffered from depression for years and I used to be ashamed kind of embarrassed to admit this but I've come mm along way and I know it's not that kind of like dog petting book Reading Coffee Drinking. Jd Loving Life that many people see on social media and it may be hard to believe that depression can be found in one of the most seemingly happy people you know but it is. I don't get let me wrong. Bill Life is beautiful. I do love my dog. I do have a great relationship. Thank God I do live in California where it's always away sunny and I don't even own umbrella like to be honest if it rains in California I just don't go out so there's that now I also also recognize that. My life is one that I wouldn't have dared to dream of as a child. I can also recognize however that there isn't a rainbow if it doesn't rain and not everyday is filled with sunshine despite the Newport beach forecast me till you now. I'm no that this probably sounds a little bit like after school. Special like did you walk through a hallmarks card store and see like there can't be a rainbow that doesn't mean you know what I'm saying but like back at the end of the day it still Kinda true. I know for many people. The holiday season can be a really tough time. Maybe you've had a loved one that has passed and Christmas. Miss just isn't the same now or maybe there are really a lot of high expectations on you during the season or perhaps there's just a lack of sunlight in winter in that is getting you down. That is why I wanted to share with you. One of the hardest yet most necessary podcast interviews. I have ever done in this episode with my dear friend. Amy Porterfield I get real with you about depression and she gets real about her journey as well in this conversation we had on her podcast. PODCAST is called online marketing..
"amy porterfield" Discussed on Entrepreneur on FIRE
"Shake the room fire nation and J. L. D. here with an audio masterclass on the five most profitable affordable digital courses in how to choose the best one for your business to drop. These value bombs have brought none other than Amy Porterfield Porterfield. Amy Is an online marketing expert in host of the top ranked podcast online marketing made easy. She teaches online business owners and entrepreneurs how to create and sell digital courses and fire nation. This episode is a doozy. We start with deep dive into the five most profitable digital courses courses. We talk about the pros and cons of each in the success stories that amy seen go through her program. We talk about the big mistake that most first time course creators make and how you you can choose the course that will be perfect for your business and so much more fire nation as soon as we get back from thanking our sponsors customers want more from brands delivering more means owning the customer experience taking control over data acquisition analysis creative and delivery Clavijo caused was this owned marketing and believe is the best path to growth for more visit Cleveland Ohio. Dot Com slash fire. That's Clavijo. Dot Com slash fire when it comes to hiring background checks are a must entrenched union sharable for hires enables immediate access to employment screening tools that deliver reports in minutes start your on-demand screening at sharable dot com slash fire in use code on fire fifty at checkout to save fifty percent on in your first screening. Amy Say what's up to fire nation and here's something interesting about yourself that most people don't know we'll. Hey there fire nation. I'm so excited to be here. Okay so what people typically don't know. I was a die hard cheerleader all through junior high. Hi and high school like competitive. We went to like Magic Mountain. which was a big deal? Let me tell you to compete agree wor TV now. Wasn't your mother a cheerleader as well that I don't know. I thought that I just remember going to your house for dinner. One time she was there cooking and she was just so bubbly. Oh my God I forgot you met my mom. She's she's a doll. She definitely comes across cheerleader in a good way. I think I probably got some of my moves from her. Definitely fire nation we both learned something about Amy Porterfield today and as you heard in the intro we're GONNA be talking all about the five most profitable digital courses and how to choose the best one for your business fire nation in amy..