37 Burst results for "adobe"
Fresh update on "adobe" discussed on Mac Minutes
"And max silicon chips. Let's now go to the show before we delve deeper into the fourteen inch and sixteen inch macbook pros. Let's summarize what else happened. At the keynote there were third generation. Air pods a new apple. Music voice plan new home. Pod mini colors and then launching date of october twenty fifth for mac. Os monterey operating system. All of which we will discuss later this week. On the mac minutes podcast. Let's now look at the game. Changing mac book pro with 'em one pro and m one. Max unveiled today which delivers extraordinary performance and battery life and features a liquid retina x. Dr display ten eighty pixel camera the best audio system in a notebook and the most advanced connectivity ever in a macbook pro these fourteen and sixteen inch macbook pearl bottles deliver groundbreaking processing graphics and machine learning performance whether running on battery or plugged in as well as amazing battery. Life enabling workflows previously unimaginable on a notebook. These two macbook pro models are designed for developers photographers filmmakers three d. artists scientists music producers. And anyone who needs to processing power of a superior notebook apple has furnished processing comparisons demonstrating the improvements of the new silicon chipsets from adobe photoshop to final cut the comparisons are substantially better these two macbook pros. Join the thirteen inch macbook. Pro with 'em one deform. The strongest lineup of pro notebooks ever users can order the new fourteen and sixteen inch mac book pro models today and they will be available. Beginning tuesday october twenty sixth ordering times online have already slipped until december at the time of this podcast being released the new fourteen inch macbook pro battle starts at one thousand nine hundred ninety nine dollars. Us and one thousand eight hundred and forty nine dollars. Us for education discounts the sixteen inch macbook role model starts at two thousand four hundred ninety nine dollars and two thousand two hundred ninety nine dollars for education. It is a hot computer and users are obviously reacting. As expected greg joswiak apple senior vice president of worldwide marketing set at the release quote. We set out to create the world's best pro notebook and today we're excited to introduce the all new book pro with 'em one pro and then one max. A game. changing combination phenomenal performance unrivalled battery life and groundbreaking features the all new mac. Book pro eds a breathtaking. Sdr display more ports like meg say three and advanced ten eighty p camera and a sensational six speaker sound system. All in a stunning new design. The new macbook pros simply has no equal and is by far the best pro notebook we've ever built. He finished. Let's move onto battery life as a result of these high efficiency chips extraordinary battered life as no surprise and welcomed result from pro workflows on the go-to everyday tasks the new macbook. Pros deliver remarkable power efficiency for breakthrough performance whether users are plugged in or using the battery on compared to the previous generation macbook pro on a single charge. Here are some statistics to think about the fourteen inch mile delivers up to seventeen hours of video playback which is seven additional hours while the sixteen inch model gets up to a remarkable twenty one hours of video playback which is ten additional hours the longest battery life ever on a mac notebook unlike other pro notebooks that lose performance when they are not plugged in mac book pro delivers the same level of performance whether it's plugged in or using the battery this unprecedented combination of system performance on battery performance and berry life sets mac book pro apart from every other notebook. Another big design features the new macbook pro also comes with a magic keyboard that is set in double ended is black. Well which highlights the backlit lifts on the keys and features a full height function row physical function keys including a wider escape key replaced the touch bar as we thought last week bringing back the familiar tactile. Feel of mechanical keys. That most of us love the new keyboard is complemented by the industry. Force forced touch track pad. That is perfect for pro. Applications as we summarized in the introduction mac book pro offers a stunning liquid retina x t display featuring the mini led technology used in ipad pro the liquid retina sdr displays up to one thousand knits of sustained full screen brightness and incredible one thousand six hundred nits of peak brightness and a one million to one contrast ratio. The extreme dynamic range brings hdr contact to life with unbelievable detail in shadows. Brilliant spectacular highlights deeper blacks and more vivid colors than ever before it has a gorgeous p. Three white color gamut and supports one billion colors for smoother gradients promotion. Technology also comes to mac on this display featuring an adaptive refresh rate up to one hundred and twenty hertz. Promotion automatically varies the refresh rate to match the motion of a user's onscreen content to help preserve battery life and makes tasks more fluid and even more responsive video editors can also lock. I know refresh rate. That is optimal for their footage. The combination of the outstanding. Xt our performance and superfluid promotion technology. Make this the world's best notebook display. Now let's connectivity and the new macbook pros. I am so glad apple has come to the realization. That less is not always better. The new mac book pro features the most advanced in versatile connectivity. Ever on a mac notebook both vinyls featured three thunderbolt four ports to connect high-speed reveals and sd exc- card slot for fast access to media and hdmi port for conveniently connected to displays mtv's and improved headphone. Jack that's ports. High impedance headphones. Meg safe returns to macbook pro with meg. Say three featuring an updated design and supporting more power into the system than ever before make save three makes connecting charge cable quick and easy and protecting macbook pro. Additionally fast charge comes to the mac for the first time charging up to fifty percent in just thirty minutes onto audio there are some significant improvements to the overall sound delivering a next level audio experience. The new mac book pro as industry leading studio quality. Mike's that have an even lower noise floor resulting in clear calls and voice recordings a high fidelity six speaker sound system features to tweezers for clear sound stage and four fourths canceling wolford's resulting in eighty percent more base. The sound system also supports spatial audio which creates a sophisticated three dimensional listening experience so whether users are listening to music or watching a movie and dobie admirals. They will get theater like experience altogether. This is the best audio system ever in a book that covers the most memorable features about the new macbook pros regarding the other announcements. We will cover those soon. On the mac minutes podcast and remember they are available to order now and a reminder that mackel west monterey will be available beginning october twenty fifth. If you have some questions about the presentation or any of the hardware plagues reach me at mail. Dot mac minutes at g. Mail dot com or through the mac minutes webpage at mac minutes podcast dot com other places. We post news are on social media at twitter at minutes. Underscore mac and facebook at mac minutes. I urge you to join the facebook minutes. Podcast group where. I post articles from the top tech. Journalists people can discuss topics posted articles joint special events and other great tech happenings. That's all we have for this special edition of the mac minutes. Thank you again for listening and mac. Minutes is available on apple podcasts. Spotify iheartradio guest box teaser. Google podcasts out chaser and many other pod catchers be safe. Be nice and have a great day. Thank you again for listening to the mac. Minutes podcast help. We have a great week ahead. And we'll talk with you soon..
Fresh update on "adobe" discussed on This Week in Photo
"Images going into public domain. Where are all these images? They're actually on smug surface space, which is Amazon. Yahoo is going to slip this dye into lead it. So can you imagine if smuggling didn't buy this and the largest collection of historical photos just went like that? Yeah. So what they're doing and what they've done is they've created a nonprofit organization separate from Flickr and smug mug that will take care of these images perpetually and be self self regulating and guided so that no matter what happens to these other companies, they're ensuring the legacy of this historical archive of photos for generations to come. That probably was the coolest thing that I heard besides the museum initiative that Google did where it's like we want to end chronology put these pieces together some people understand art, history of art and preserve it for future generations. And what's smug mug and flicker just did is amazing. You know, we now have access to this historical archive of images and we will continue to because it's going to disappear, right? So a lot of these things kind of get bulldozed to rebuild. Now, Facebook, yeah, Oculus, it's amazing. I actually do play almost daily at night. I play like even demio with friends, you know? Like, I love it. It's fun. But it doesn't translate into my real world. It's a video game, you know? And VR is immersive. It's fun. I think that MR mixed reality and AR I think MR sounds cooler. And I think that's what Apple is going to use. Once they put it in the device that looks like your glasses now. Yeah. You know, we can roll the phone over and see galleries. We have Adobe created. We can create online NFT galleries and then you can do them and people can log into them and see them. You know, these things are layers, they're still layers, but they don't really truly integrate, you know? And that's really, I'd love to see and we have it, too. But you have to have it in a certain app. You know, MR layers in the MR layers in technology, things like when you buy a camera, be easier to just look at it and mixed reality and all the buttons you can just point to and it tells you what they do, you know? Live instruction with your camera in mind that's giving you the settings and showing you what dials you turn. This is all the future that can exist on this. But it's all, you know, it's so insulated inside of a specific app or a specific thing or an extra device. What we're going to start seeing is a larger network. So a lot of the companies that are just creating VR worlds like Facebook Facebook is going to I mean, it's great. I'm a play today's games, but you're probably not going to get me into that metaverse to be honest. You know, I like the oasis a little bit. I like ready player one the book. Don't get me started in the movie. I just want to punch Spielberg in the face for that one. But you know, the book's good. You know, we've seen this snow crash if you haven't read that Neil Stephenson's amazing. It's a little dated now, but it's still so it's amazing. His work at that era like that ten years he wrote, it's insane. But right now what the metaverse is is it's sort of self proclaimed. And it's on it's on Discord for the most part. And this is the layer that they have embraced NFTs. And we're going to stop calling them NFTs. They're just digital assets, you know? It's a digital it's a photo that you're selling. It's just part of what's in the blockchain. It's in a ledger, you know? It's in your ledger. You keep it literally the ledger device, which I have. But it's just the start. Nobody's really solved this. You can have something you can have an experience that doesn't translate into something else. The way I like to think about it, and this is kind of a weird reference. You remember Foursquare? Yes, I do. So I'm starting to think that Foursquare was really ahead of its time. Because the idea of checking into a location seems really cool now if it integrates into what I'm already using, you know, like you've already integrated into Apple and my photos and I could have this map of areas that I checked in with the photos. I'm like, man, that was actually, it seems so dumb at the time and I'm like, man, you know, that's really cool. So an area could we could we create these could could we could we combine geocaching or letter boxing and solving puzzles in the real world to award digital tokens? Can we reward travelers that get off the path to discover locations that unlock other experiences? These are the kind of things that we're thinking of ways to entice and enhance our real world experiences and really merge them with digital. So it becomes intertwined rather than separate. You know, these are experiences that work together that we talk about together and we use together. That to me is the future of this. And I think if you start searching metaverse and everything and you know, it really is a community. And if you don't follow on a tease at all, you probably don't know what crypto punks are and you don't understand it. This is the current state of it. And it is made to look like it's 1992. I mean, that's really, you know, my first HTML dot com. And they're kind of going that retro route because that is sort of because I think because of Neil Stevenson and because of everything else, you know? It's not this super high-tech feature. It's this lop sort of classic Star Wars to the pixel two bit. What you were describing sounds a lot like geocaching four, right? And how would that layer work on the planet where you happen upon this thing or you purposely have to find certain things in order to unlock other things or find the directions to the next thing? Go with real prices. You know, there you go. With real money. Yeah. Pokémon go with real money..
"adobe" Discussed on ITN Live
"Month you get the whole adobe creative cloud sweet but with one hundred gigs of storage. That's okay but i'm just telling you that the the fifty two ninety nine. It's worth it if you're heavily into Photoshop and you're wanting to edit your professional photo but that's something that's not you. That's not your lane. I don't recommend this unless you're into you wanna do photo The next one we were looking at you and let me just say that. Bundle when that you've got the fifty to ninety nine that whole. I did that momentarily. But i was like. I can't pay all this money and not use all of those packages but adobe creative cloud is the platform did i'm moving towards so i'm using just a photography bundle and that's nine ninety nine a month so i get adobe portfolio where i can put all the family photos out there and kind of like a nice web page. I can store all.
"adobe" Discussed on Inside the Spa Business | Spa
"One of the key elements of a social network. These days is the ability to create the content not just to post and share it but to actually create the content itself think instagram snapchat with their various filters or talk with the music videos. So what could happen. If adobe created a mobile first social network. Adobe of course is well known for the creative studio the products that people use the software to create things like adobe photoshop adobe premiere pro and illustrator a whole suite of products that they have so imagine if they were able to create really compelling intuitive mobile tools to allow you to do it on your phone and then built a social network around that share all that content that you've just created it actually could be a real disruptor and a real game change for the social networks and social media platforms. I'm not sure where. I heard the conversation. It was probably gary v conversation somewhere. But i actually think it is a really really interesting proposition. If adobe got together took some of the extensive functionality out of their suite of products pay it it down a little bit so that it made sense on mobile and was super intuitive. You could then go to that. Platform create. The content share that platform throughout the network. I think you could really truly create a very compelling social network proposition. what do you think. Let me know your thoughts in the comments. Follow already that is it for today. I do thank you for your time. And i will be back again tomorrow..
"adobe" Discussed on MarketFoolery
"Why the products rub a little bit less than the services where we're actually down so really the subscription business looking at the all the products that adobe is offering you look at the creative cloud their document cloud business which which is designed around like like sign edges and and helping their clients being able to to continue to offer like like docu sign. Kind of businesses are solutions. That was really impressive. Up thirty one percent year year almost five hundred million dollars. They're they're they're science. Traction continues to grow with people using this system so we need to be able to sign documents. You can do it right in the document cloud. If you're if you're a subscriber to document cloud as an adobe an adobe client so overhaul you just look at this business i mean. It's a three hundred billion dollars. Business they have. They have plenty of cash not very much debt. Gross margins almost ninety percent chris operating margins above thirty five percent. You have a stock that makes a lot of money. They buy back a lot of stock from using their free cash flow the generate to be able to lower the share count which drives a lot of the earnings per share growth in overall twenty percent. Kind of top line growth more than twenty percent probably on the inside long-term continues to be very attractive and very well positioned to serve clients that continue to move more and more to this creative space so architects designers businesses. Anyone that kind of utilizes all of those. Those solutions that adobe offers like like photoshop they just continues to be a winner in that space. And it's a wonderful business very solid at the price is probably a little bit stretched ahead of it. I'm owner very happy owner to be it and it continues a fall under in a little bit. I be a buyer. I think that is probably why we're seeing or at least part of why we're seeing the drop off today. Is that unlike fedex. Adobe has just been on such a run for so long. it's not at an all time high but it's pretty close to it so you look at the valuation and you see how adobe has essentially enter the territory that some companies get to where you're going to need near perfect or perfect results for the stockton. Move up yeah. I think that's right. Chris especially at this size they make these. They make healthy acquisitions. They bought they bought a company called mark marchetto to to to build out their commerce business which again continues to compete against the likes of of you know shop affi- and those kinds of organizations that are continued to to build out that very sticky ecosystem across a creative landscape and so when it comes to things like analytics and marketing for your business and advertising. That's kind of the area where adobe is moving more into and they make these little acquisitions to be able to continue to to solidify all the great innovation that comes inside their own organization and a healthy balance of a really nice software company. That certainly has high expectations. But but over time they've really been able to deliver against those and again just looking at the financial picture newbies. Build is pretty impressive. The stock of the day is stitch fix.
"adobe" Discussed on MarketFoolery
"National hiring day on september. Twenty third. so if you're looking for some work and look interested in fedex timber. Twenty third could be your day to hire the to help hire those ninety thousand additional positions ahead of the peak. So look at the long-term chris on this. Here's a story for fedex. They still expect shipment volumes per year to drive to increase about ten percent over the next five years. So you have a business. That's has a market cap of sixty seven billion. They have a lot of debt of thirty six billion on on on the balance sheet. Seven billion in cash. You have a company that has an enterprise value of nearly one hundred billion there. They had the prices. Sales is only one point. One price to earnings is about thirteen times with a five year. Eps growth rate of about ten percent with a dividend yield of one point two percent and the stock. That's fallen gosh. Fifteen twenty percent of the last three months so there's not really a lot of surprises in this. I don't think we've seen these shortage and this is really acutely hitting fed exit also probably ups. I think it probably would hit. Hit a company like amazon. That has gosh massive logistics network. They're building out. So we do see. These cost pressures building up. Fedex is just announce that they're going to increase their some of their some of their shipping costs. Or across the fedex express. Fedex ground fix home delivery the rates increase by almost six percent in fedex freight will increase between six and eight percent. So they're going to try to offset some of these costs with some higher shipping shipping rates to help to help grow and offset some of these. Some of these costs that they're feeling so overall. I think it's it's you're not. There's not too many surprises. I think with fedex and it could just be a one of those stocks you just kinda just come to wait and see and and i'm not. I'm not jumping into the stock now But like you know if the if the earnings picture and the the the price continues a fall and might be a little more attractive especially if you're interested in those companies that have a yield of dividend yellow above above one percent adobe third quarter profit and revenue were both solidly higher than wall street was expecting but shares of the software giant down. Three percent of their revenue was nearly four billion dollars in the quarter. That's a record. Oh gosh chris up. Twenty two percent for the year the the the the earnings pictures of very healthy in the digital media which is their largest business was up twenty three percent year over year. They exited the quarter with almost twelve billion in annual recurring revenue subscription. Business which is really driving. The bulk of of adobe of revenues and their cash flow was up twenty four percent at three point..
Apple Watch Executive Takes Over Secretive Car Project
"Apples always pushing the edge. And i thought apple kind of watched walked away from from cars but the apple watch executive is taking over secretive car project now. Just two days before hideaway. Doug field ahead of apple secretive car project that tech china's tap apple watch exact former adobe. Co kevin lynch to take his place so in the latest changing of the guard for the project known as project titan which is rotated leaders about as much as reporting shifted focused They replace individual so he's been working on this since july when he was brought in to help develop the vehicle software. He's been with apple since two thousand thirteen. Curiously bloomberg rights at lynch still reports to apple's cheap chief operating officer jeff williams and not to john daria the company's head of ai. So we'll keep a watch on what's apple doing anything apple build some apple bands will
Aragon and Nintex: Becoming a Native DTM Solution
"You said yes a news. Share regarding the hyper growth digital transaction management market. Yes jim We are absolutely pumped and we recently just made announcement at back a few weeks ago in jim that we made a decision to john directly in the dtm market natively We made an acquisition of atlanta-based. Sure sign assure sign privately held. Dtm provider has a business for years. You know really kind of an early innovator. Pioneer in the industry solid customer base and we are super happy that they're part of the tax team. You know jim. You're one of the analysts that helped pioneer the market. You know we. We've learned a lot working together over the years and certainly appreciate the perspective you bring in you absolutely new in and actually highlighted us the strength of assure side so when we looked at our situation in the market we thought you know this is exactly the the right company for us and i'm delighted to share the news that we just recently made erique. That's great news and we agree that the market is still on fire. Now just had some curiosity in really far audience. So what made you decide to stop partnering for dtm and actually go native and make an acquisition gymnastic re question so as you know we got a serious series of partnerships in dtm or the last seven years most recently. We've been partnering with adobe and since we've been we've seen many of our partners extremely well financially. We looked back at the whole situation in the market right and we learned a lot about the intensity of it in what we were seeing his everyday in our customer base in prospects there's a lot of interest in dtm there's still a ton of processes that are highly manual and and really needed egm solution and we were seeing value inhabited all together by tax. You know one of the things about having a native e sign offers we can control the experience and we can be very aggressive on pricing. And so that's what really led us down the path of bringing in a native east side offering
Mask Sales Start to Rebound Amid Surge, Guidance
"Masks sales are up again amid rising concerns about surging coronavirus cases a spot check of stores and other data sources shows more masks are being sold at retail analysts figure that'll continue after the CDC guidance this week that vaccinated people mascot be indoors in areas where cases are rising the adobe digital economy index says mask sales rose twenty four percent for the week ending Tuesday compared to the prior week they've been falling weekly since may as more people buy masks stores now face a challenge in figuring out how may need to stock given all the uncertainty over the pandemic's path Sager mag ani Washington
The Ruby Super Team
"Nick how're you doing. I am doing fantastic. Thanks for asking brittany. This is my first time on the new exciting format. I kind of like by. The way is bit feedback. How we're still in the canonical. Podcast was like a new kind of iteration. I think of like when comic books. Have kind of a new series within the canonical series. You know this is like the next greatest thing so it is. It's veto but yeah thanks have been going well. Actually as of sunday. I have been a chopper five for half a year. I can't believe to say it's been six months already. And in settling in pretty well. I still feel like i'm in my on boarding phase. I think toby road something a year or two ago. Adobe look at the ceo saying something like it takes a year to onboard. But i thought that was just like a thought leader kind of concept. But i certainly do still feel like i'm on boarding to the company in a good way. So what have you been up to chapel find now that you are. Let's say halfway on boarded. It sounds like you had a recent hack day. That's right yeah so like in my day job. We have internal tooling which i get to work on. Even though i'm not on shop i core. We still get scale like all right. We're adding an endpoint. Can it take a million or question. Our yup okay. Moving on right like so. It's pretty exciting even in the day to day but recently yeah i got to go onto a hack day so a just come back from america. I been visiting family out there. And i didn't intend to work this act. I think they do it every three months or six months. This is my first one. And since it's going to be a way for part of it. I never thought of kind of checking n and i drop in on day two of three day. Hack day and start work. And i'm like oh goodness what do i do now. And kevin newton. Who was a teammate of mine. Now works on a code foundations team. Message me and said hey. Join my team. We're working on something. Cool all right. Let's do this
Are We Ready to Let the Network Override the Hierarchy?
"Who's the famed author of the tipping point amongst others has suggested that the future looks pretty bright and one of the reasons he says that is that because he believes we as a society moving away from reliance on hierarchy and becoming more accepting of the network and the that the network is a more effective and more efficient way to get stuff done and it could be right. He cites examples like the black lives matter movement. Compared to say the martin luther king marches the marches will very much structured and hierarchical in nature whereas the black lives matter movement just was that it was a movement. The network took over and the committees that that has been more effective in raising awareness and making changes than the marches. Now there's a bunch of other factors of course the plane to that but it's an interesting point. The other point he makes is the vaccine role in the us could have been very structured and hierarchical it could have been like a military rollout but it wasn't they instead distributed the vaccines to the network to the medical health network around the country and very quickly. A huge bulk of the population got vaccinated. It was very efficient way to do it. So the network one versus the structural the hierarchy in that sense. And if you look at the way a work has changed over the last year or so. A lot of people working from home distributed workplaces. All these things. The hierarchy starts to become less. The hierarchy becomes weakened. And if that's the case the network by default starts to take over and so in your business. Are you ready for the network to take over. Is your business still very hierarchical in nature probably is. I know my knees and a lot of people are comfortable that because that's the way we've done things but in your business both from the way your company is set up and the way you deal with your customers your clients your distributors all of these different aspects of your business. What changes if you rely on the network more than the hierarchy. Are you ready for it. Are you willing to accept it. You might not have a choice. it might come anyway. It's an interesting thought. I'll put a link to. The article was in inc magazine. That also references a presentation. he did. I believe that the adobe summit which you can probably get a link to that video as well so check it
Total E-Commerce Sales During Amazon Prime Day Surpass $11 Billion, Adobe Says
Amazon Prime Day Sets New Online Record
"Day one of Amazon's Today prime sale set an online record, Adobe says First day sales totaled $5.6 billion that makes Monday, the biggest day for online spending so far this year. The previous record was 5.1 billion spent
S14E15 Tanks Crash Clash - burst 01
"Hello and welcome. Once again to the open to podcast is season. Fourteen episode fifteen and is tuesday the fifteenth of june in this episode. We're going to be covering the goings on in the community some news headlines and some events and join me as ever are martin. Hello and allen. Hello and we also have a special guest this week joining us fresh from the up into voltage livestream easter language. Hello thanks for joining us against you. Can well martin. And what have you been up to. Recently been learning davinci resolve. And walt is davinci resolve Davinci resolve is a video. Editing compositing audio editing suite that competes with adobe premiere pro and final cup pro. You mean it competes with kagan life. No complaints i have to. I appreciate the most of the people listening to this show. We'll have listened to your previous show a week ago or whatever but i only need to catch up on it to die so less than two hours ago. I was admonished by martydom impressed for using katya low rather than shot. A now you're used to the timeliness of this announcement. I stand by the shock. Ease the best open source video editor on any platform. But i've been editing video recently. And i needed to do some more. Clever things didn't think they were clever and twelve looked into it. Anyway it turns out you need to do things like wrote to scoping object tracking and stuff like that all things that these professional tools can do. Actually quite trivial. I imagine you can do it in blender. If you're blend a gold but i am not that hand on on you can do. You can do vote scoping in kenya and live for stop. Not good fear are no for members. Jesting the it's not going to be as convenient as a proper toll but also describing you can do. I'm surprised you can't do them in shakai. If he's genuinely the premier way of accessing the melting. Well i may. It's i couldn't find the options. I wanted but pa of this was also i. You hear about people say compulsively switch to lennox. Because i need the adobe creative suite on when you look at what davinci resolve office for free because
"adobe" Discussed on This Week in Photo
"For just a raw file without doing anything to it or just doing them the basic stuff steps towards your starting point right so this point so for the folks that are doing say infrared photography. I knew you're going to fix that horizon. Because you're eighty deals kicking or your your those that he was gonna but the the the folks have infrared photography. And you know the images the raw images from an infrared modified camera. Come in looking. You know not optimal so. Would you use this sort of profile you know. Make it great before. I bring it into photoshop flow for that workflow as well or just bring it in raw and tweak it inside photoshop absolutely so my french buddy and i he Has tony g him. And i got together and built. Actually a whole process for infrared. People like we will probably the most complex infrared process on the planet but not complicated it's complex Yes very much the same thing. So you'll you'll make a profile that will we've got it to a point where we've got profiles in adobe camera raw that will make it. Look i mean you can do. Your whole. Editing process ended camera on an infrared. Image which sounds unheard of for a lot of people who shoot infrared. But we aren't message apex anymore. We are a straight. Roll editing powerhouse in fred so go raw go exactly exactly. So then you know looking at this here There's there's many things that i could do to the image now but what i wanted to showcase here was. Let's say i want to choose a gradient or something like that to me. The background actually. Let's do. I'll just call it a gradient spotlight. What am i gonna do. Here's i'm going to change great into a radio gradient and you say we'll blake white inches us the radio filter in adobe camera. Well i'll tell you there's more there's always more so this i'm an addict color to it. So it's going to be a slight kind of warming color based off of something that i've seen the image so it'd be like maybe a lighter lighter version of that orange guy And then press. Okay okay now. Israel filter looks like trash framboise watching this. Please feel free to you. Know be a little me or something like that. Make fun of me. But if i changed the blend mode something like linear light. Linear light is a blend mode. That works off of phil. Pass a lot of people. Think that the linear light blend mode is a joke. But it's not. It's actually the best and photoshop. But if we take the phil and we dropped the phil down on this. This now becomes like an interactive spotlight. So if i double click this watch. Here's where the come to now. That's a radio gradient. But if i change that to something like a diamond gradient we can get that like spray of the sun. You know. that's coming out here. That's showing my sensor spots up there. That i need to fix to But even something like are reflected gradient where it's like a band of light that goes from left to right and then from there i would then just brush out. Maybe on this rock in the foreground because they don't want that band of light on their to hit bat k said that becomes in the dark and then over here that light so these are the benefits of photoshop over dobie camera. Lightroom that you just. You're not gonna. You're not going to get this level of you know of play and it's fast and it's easy like yeah. You can do. Local adjustments in. Adobe camera might room and they're all finding well there but they aren't responsive they're slow there clunky Even the autumn asking their slow. And it's clunky. And that's any real editing process or any raw for photoshop was specifically designed for layers. So that's why this is the best place to do that and this will just become a buildup process. You know if. I wanted to add curves for want to add more color if i wanted to add a vignette or whatever. Wanna do to incorporate some more mood or emotion into this photograph. That here at adobe camera or photoshop rather than adobe camera so here here's before he in the so here's another curve ball in here so you're building up. These layers got the image to pretty much where you wanted to go up. Seen a lot of photos up artists at this point they would throw another adjustment layer on top. That is a camera raw. Adjustment layer right. Yeah so what. Do you do that if your sandwich. You're starting with camera. You're doing some edits and now you're putting a camera filter on top of everything. Why why are we doing that. Camera filter is not actually camera. All it's actually camera all the filter dave or the plug in plug in. They could have called it anything else. Honestly because it's completely different. So if i make a stamp of this all use cloth thing it's control shift alt- an e which will make a stamp of everything that just happened underneath here. And that's what i would do that on. 'cause adobe camera isn't an adjustment layer to filter so you won't find the adjustment layers. You'll go to filter and then go to adobe camera or press control. Shift a in here. You're all show you the differences. Some people immediately think that they're in adobe camera right. now you're not. You're in adobe camera filter. There's two ways to find out you don't have a thumbnail thing on the side. The film strip anywhere. You also won't have a crop tool in here if you don't see a crop tool in here. You're in adobe camera a filter not that. That's a problem. It just means that you're not working in native..
"adobe" Discussed on This Week in Photo
"Of this week on your host frederick johnson. Today's going to be a interesting discussion. That i've been waiting for for a while. Now this a little bit of a little bit back story on this a. I used to be a you when i worked at adobe. I was in light room. Photoshop team specifically the light room team. So i have an affinity for light room. I member internally at the company kind the wasn't a it wasn't a a rivalry between the bridge crew and the light room crew. But it was definitely a you know you guys are overstepping here. Or why are you putting their feature in. When it's you know it was that kind of feel. I don't know if it's still that way now. This is many years ago. But i as a result of that i definitely have a you know a line in the in my tree rings of light room right. So and not so much a bridge for that reason because it's lightroom is the way forward musing room a photographer. Adobe built it for photographers. That's me. I'm going to use that tool and forsake all others fast forward to some of my conversations with this guy blake brutus. Who doesn't necessarily use light room and just put this in a in a box. I'm speaking with blake. I don't even know if you know this. I'm speaking with matt. Clusky and dave cross shortly. Hopefully they're either this week or next week about lightroom very so we're going talk about. Their experience is going to be very similar to this conversation. But i wanted to. I from what i've learned from our conversations blake route is the evolution and the growth of bridge in its capabilities and integration with photoshop. It means that we should be taken another. Look at it in. If you're a light room that combination bears bear some looking at now especially because of smart objects and how everything kind of works together so all that to say. Welcome blake rudeness to the show. We're going to dive in and talk about. There's blake before we dive in and a lot of people in the audience. Know who you are already. But for the people who don't can you give us a little primer on who the root is sure. Thanks so i'm blake. I'm the host of f sixty four academy dot com and pretty much like a photoshop I dunno addict. if there's a there's a group for people like me then. I would probably be the leader I eat sleep and breathe photo shop in there. All the time and my goal is essentially to make photoshop which is a very convoluted piece of software very simple for people who wanna make their images better and more importantly make experiences for their viewers. And i feel very strongly that photoshop is a place for that so I have never used light room I did once. That was a long time ago. So i've really been on this photoshop kicking because of that. I kind of have married to be camera all because I don't use like so. Yeah let's talk about that before In this just set the stage we're going to use just a little bit of the time with you and i- dialoguing back and forth. And then i'm gonna let you just show your some magic within photoshop to kind of what you're talking about. So the the light room. The photoshop argument. If there is an argument they're set the stage there. So when when i look at lightroom as a again as a former adobe employee and as someone who uses it almost day now i look at it as a tool that like i said before. It was built four photographers and strips away. All the stuff that you don't need in photoshop proper so that you can focus on the photo itself. It's photo specific with its localized adjustment tools in raw processing. You know obviously camera engine but we're a processing all. That stuff is very specific focused. To what i wanna do as a photographer. When i look at the photoshop bridge combination. It makes me feel like okay. I'm going from mom and pop hardware store to home depot or lowe's and i gotta figure out what i wanna do. Can i just go over here and get my mail. You know from from the mom and pop shop. How do you set the stage. What keeps you as a photographer. 'cause you're a very accomplished photographers wills and educator. How do you how do you. How do you reconcile not using a tool that was built specifically for photography versus a hydra like photoshop bridge for sure so we gotta go way back So i've been using photoshop since nineteen ninety eight. I believe seven photoshop. Like twenty three some years. right Lightroom came out around two thousand six two thousand seven and i only remember that because right before i went to afghanistan downloaded lightroom put on my laptop and so i'm going to learn this while i'm gone right so mean afghanstan you do go to war to when you go to war just everyone knows but there is some down time in the other stuff. I'm sitting there in my in my office. I'm trying to learn lightroom on going. Do my pacers there. And as i'm digging into it opened up an image. And i'm like this is all i can do. Why would i want this like. I'm so used to photoshop with unlimited possibilities. When i saw light room it was more like chrome. This is just like a darkroom but they call a light room. That's cute so for the for that reason it was it was very interesting at first Trying to understand why. Adobe made light room when i was so used to photoshop then i started digging into raw files and understanding that light room was basically a conduit To open raw files so that you could then transport those files into photoshop. Which if we look at adobe camera and bridge as essentially the same thing as light room..
Founder of Adobe and developer of PDFs dies at age 81
"The man who helped invent the pdf file as co founder of software company. Adobe has died software so widely used. you almost take it for granted. It's the portable document format better known as the pdf and sadly charles. Chuck geschke the man who helped to develop it and co founder of adobe is dead at age eighty one went onto invent pdf acrobat. Illustrator premiere pro and photoshop. But his wife. Nancy says geschke was also proud of his family in nineteen. Ninety-two guess she survived a kidnapping. When he was held for four days a suspect caught with six hundred. Fifty thousand dollars in ransom. Money eventually led police to the hideout where he was held captive and two two thousand nine. President obama awarded guests and adobe co founder. john warnock the national medal of technology
Founder of Adobe and Developer of PDFs Dies at 81
"Helped invent the PDF file is co founder of software company Adobe has died software so widely used, you almost take it for granted. It's the portable document format better known as the PDF and, sadly, Charles Chuck Geschke. Man who helped to develop it and co founder of Adobe is dead at age 81. Adobe went on to invent pdf Acrobat illustrator premiere pro and Photoshopped, but his wife, Nancy, says, Guess he was also proud of his family. In 1992 guess she survived a kidnapping when he was held for four days. A suspect caught with $650,000 in ransom money eventually led police to the hideout where he was held captive and in 2009, President Obama awarding Geschke and Adobe Co founder John Warnock, the national Medal of Technology. I'm
"adobe" Discussed on podcast – Lawyers, Guns & Money
"Same ship Crusade right neither waiting the end of the world and the Rapture or he's awaiting for land grants just working towards both is that he really truly exploits the women in his family and when it comes to his first wife Mary S provide, that means some physical abuse went dead. To his oldest daughter and I mean I there's a lot of left out of the book. But all of a sudden may not have been alone during statistics say she probably wasn't it was sexual abuse and so the challenge for me and also I mean the Elvis died also worked ten years as unpaid secretary. So that tells you another formula rotation. This is a challenge for me was how do you we've all these parts to wage the right? He's a he's like a man who abuses his family's repulsive at points and then he's a man who has his deep insights about the the nature of American Empire and and democracy, right? And she's constantly trying to find a way forward. So well, how did you manage to tie those threads together, I guess right. I mean, it's just in terms of writing this book and this this incredible stories, you know, I mean if somebody who's read it and thought it was great. How did you how did you manage to sort of keep these this this incredible vision of tearing as as Fighter for justice home? It combined with you know, what is in many ways a really awful person. So well for one thing it took me a really long time but I think was never happened and I would have liked month versus like this was chapter one. But oh, well, this was separate one in 2015 not the way so what happened is my first tapes were always is long seventy page chapters that were filled with Paula Faith because when people say this material he really was he would say something like on April 5th and then say the exact opposite on April 6th. So how do you make sense? It's not and then he kept he has such a good sense of himself that he kept writing about himself. So when you go to his archive is what he said about a certain event accurate the Virgin he said it's 67 or 57 or seventy-seven like think it was just primer shifting. So I did a good job. I think one day it was smart enough to ask a dear friend of mine who was not a historian. He's just a smart kind man, and he made me sit down and down. Talk about dating it for three hours straight it was painful and at the end of it. I realized I mean probably people for me and probably really horrible for Dan but God bless them so off at the end of it. I realized that I had at the beginning of a key which is a I took all the parts of him that were were like qualifications or were in conflict and using his religious Vision as a through line is eventually settle dated into different classes of his personality over time. So it I mean it was really easy to see the the first book the first chapter was going to be the king of kings, This man is named after Jesus Christ. El Rey de los Reyes and it really did have with the Messiah complex. The second one was a prophet when he's a prophet in Casa Grande, then it becomes a Mexican because it's going to be really this new Mexicans boss. He's an evangelist that he has a land grant asked for. So those were kind of and then it got really hard like, what is the next chapter about it? So, you know, they came they came the Martyr that wage. No, they all came eventually but it was like a matter of like growling him. I mean, I just he was such an expansive person and it's not like sometimes you go into a project is like, oh my God, there's nothing written. What am I going to do? In fact, there was two rooms almost like there's too much right? It was like you were in a massive Echo chamber and it's like and it's like the theater in the show run by fiorina. So yeah, and then I went and interviewed him and that was even weirder. Yeah. Yeah. So so, how do we get to a point where you have this guy who is not from New Mexico and service covers the land back here within a few years is leading an armed raid on a on a County Courthouse into your amarilla. Like how does that happen? Well, one day he gets a five-year sabbatical to really become an expert on Minecraft Matters by virtue of his wife working on stock to support him in their six children one. I mean, I would know a lot about something like that five years working on it nonstop. Who is it? You know you have to remember it was a Pentecostal. All he did was preach like he would preach 4 hours of it was hours at a time. He had no problem was like, oh I gotta prepare but he could get up and just start talking and he bought all of that passion and sense of righteousness to this language at Mission. And because he knew what he was talking about what he really encourage people to do was to form a Federation of all languages. What would happen is land-grant people would fight against each other or try to pursue these really complicated incredibly detailed legal claims one-on-one. They said forget that we're going to all get together and we're going to expose this Injustice off and then we're going to go petition the truth of your choice of the Treaty of Guadalupe Hidalgo just 18.8 peacefully and then adjusted for Flo's. It's like almost like a boiler, you know, if you puncture it then everything will get better after that. So that was his and he was so inspirational it's and I really think he was more powerful speaking in Spanish than English so long And sometimes when you see them you could there are video clip you can go find video clips of him as I'm going to be seems like a little off but some in Spanish. He's like, oh my god, like people are crying when they hear him. Like there are a lot of people are ready to believe. He's a prophet of sorts. Yeah. So it was partly as charismatic charismatic personality partly his deep knowledge partly his absolute dedication and his ability to convince people if we all put together, this is your moment. This is your chance and it helped that the people in New Mexico really desperate by them. They had been like they were they had been shut down from so many court Avenues the younger generation was leaving and grants there was like it was like it was almost like seeing the end of their way of life after more than a hundred fifty years up north. And so, you know like his message and the way in the people receiving it it was a good fit well, and and there had been I mean so Do you want to sort of pull back to the people in Northern New Mexico for for for a second? I mean there had been a level of tension that could lead to low levels of violence wage tax on the forest service and things like that in the years before this, right? So they're not a totally, you know, they already thought about these things and enacted on them in some ways. They've been yeah, that's one of the one of the real purposes of this book is to it's not a book about the New Mexico land grant movement because that would be a book of many chapters of which theorem is only one, right? So that's what this bill does is it takes a long listing struggle and you give the kind of a national platform and so up north in particular there had been like court cases had been scattered paper and Scattered, you know fence cuttings in the late eighteen hundreds or attempts bring up railroad ties that were dead. You know, but this is the color of the Americans are coming in industry is coming in. You know, you can't use the rule and the way you want to so they're always going to protest it was just thought that was success yet in one of the most devastating rulings comes in eighteen ninety-six when the US Supreme Court cuz what New Mexicans really want is access to the comment. They know that they don't really have proof of like a individual parcel belongs to me in mind, but they think they have access to land that's held in common that they can use to Eunice Harvest Timber or gather water or pasture their their animals in the US Supreme Court says like know the landing, was really helped by the qemists paying when was held by the Republic of Mexico and now it's held by the US Forest Service, you know, I mean, well, it's held by the US government and the US Forest Service comes ten years. Yeah. So,.
"adobe" Discussed on podcast – Lawyers, Guns & Money
"I am realizing that is a really long sentence. But what happens is this is an awful incident occurs on 1 day, June 5th 1957, but you start pulling the thread and all of a sudden you're two hundred years back, you know, three hundred years back you're talking about like Conquest another Conquest not the American Conquest, but the song Is Conquest so I really wanted to figure out more about this man and what he was about what.
"adobe" Discussed on podcast – Lawyers, Guns & Money
"This is eric lewis. And if you've never spent much time in new mexico you don't really have a sense of the complexity of mir could racial history. And when i moved there. I certainly didn't know very much about it. And seven years later i knew a whole lot about things. Like land grants That i really never knew before and so To expand on this Thought we'd invite lorraina or a pacer. Who is professor of history and interim associate vice chancellor for academic diversity. The university of california davis to discuss her recent book. The king of adobe race lopez tyranny lost prophet of the chicano movement lorraina. Thanks for joining us weekend. Would you talk a little bit about your project and You know this incredibly complicated in fascinating individual who is slow grace lopez purina. Yeah it was. A the hard part was to write a history book. Not belen elaine right. He's a man who is extremely complicated. Mesmerizing deeply incite Sometimes repulsive human being so The way i usually described his two people aren't really with the chicano movement. Mexican american history of steady was a militant alternative says charges and this book is a biography of him and his most well known for leading a raid an armed raid on county courthouse in northern new mexico. And that raid. If the anger at two people were shot not kill but shot. Two people were kidnapped and One person was pixel really brutally and so it's a mona violence. In the nineteen sixties is a lot of chance a lot of white writings. Necessary was actually a lot of moments where the people had to pick up a gun and start shooting. This is one of those moments and it was something that sent him into the stratosphere bars national news coverage and. I wanted to unlock by this guy. What the heck happened there. Because a lot of the coverage of over his rapidly recognizes a hero to the movement is. It doesn't really explain how that they're so that didn't mean delving into the longer history land graphs in the long struggle to reclaim land. That had been taken from spanish. Speaking people northern new mexico from the us mexico war..
Overcoming AI Deployment Challenges In The Enterprise With Mahmoud Arram Of Bluecore
"So mood. I wanna deal to dive in with here on this theme of our thursday interviews around making business case for a means. Different things to different people you know. All i know is when an executive is deciding to adopt a or not ex- deployment they're looking at a certain number of component parts to make that decision. What are those key parts for you. Thank you for having me. Yeah from from my perspective so our customers are brands and retailers. And i have found that is a bit of buzzword. Everyone right now. Has the i in their name including a company where i bought my standing desk from so it has lost. Its meaning i think when it came when it comes to business cases so the way i have been thinking about it is in terms of accelerating ghouls that the companies already have in the case of brands and retailers. What has been happening Especially in the pre covid world. Is that the cost of acquiring customers has been going considerably up. There's a lot of venture capital money. That's going into direct to consumer brands. Everyone is buying ads in order to acquire new customers. but then no-one has been thinking about retaining customers. Retaining customers is much more efficient and in order to retain customers and one of the elements you have to do. There is to communicate with them at the level that the like and the able to personalize content at least in the context of retail. Now a i can make that possible. And essentially what we replace existing workflows and outdated technology that makes retaining customers cost effective and makes a from a workflow perspective very expensive and all of that easy and we just happened to us to make that possible. Yes you're saying accentuating in existing already kind of present goal that said i guess. Different kinds of deployments they involve different factors here. So i'm thinking about what it looks like to apply to detect fraud or to build a chat bot where we've gotta get a pretty strong corpus of our own data together we've gotta clean and harmonize that stuff. We've gotta get cross functional teams to come together. Maybe make sense of that. Some applications like a security camera that detects people. Well it's pretrained. I don't need any interaction. You're buying it software. It's off the shelf end of story. But i would imagine for a deployment often. We do have those realistic considerations so we don't have to sell with the whizbang like a nimrod that like. Ai is cool for its own sake. I think safely squarely. That's for nimrods only in this. Podcast hopefully has very few of them tuning in certainly if they've been berated long enough with the messages that we've been sending to them in best practices but those considerations still feel real and feel like they're things that leadership is going to have to address. How is that presented on the table when people are saying. Hey or nay whether it's to your solution or something else. Yeah what we've seen is that there's a lot of digital transformation project out there especially in retail which is vertical that we focus on a minimum buzzword in there. Lots of consultancies. That are working on this. What we've noticed is that there are lots of these projects that have been going sideways. A lot of money has been spent on those and essentially a lot of the challenges that they've run into are around essentially what you were just saying. What is the collection. How do i collect even my own data at silos. It's in different parts. It's different databases you. You think about retail. It has a very complex data. Set that moves. The difference steve's In very different levels of structure can have real time interactions on your website. And then you have inventory movement in physical stores so usually you're getting that data all in one place in order to even run analysis like let alone execution on top of becomes a hard problem right and there are many cases in which is solves that solves the collection of data. I would say in on this case it would be machine learning and even the precursor of it which is how do i actually wrangle all of this data. Put it into one place. So that i can actually run workflows on it. It's so i would say usually that usually that is the consideration is how to solve the problem. Before you even embark on the part. That feels like. I mean if you're you know you're selling whether you're a service or a product you're selling into an enterprise. They're going to have to overcome that right. It's not you're not just going to be like well you can figure the api's and up. I'll show users how to use an internet. See you later guys. It's not really like that. We're going to have to dive into these silos to some degree. How do you present that without scaring people away. Hey look this is going to involve some integration here evolve harmonizing some stuff. This is gonna involve work in new ways and think it through new problems like you said we're identifying with a goal that we know is important to the client. I think that's tremendously sharp smart. You know more pressing than ever in this kobe era. But but how do we present the realities of what the planet look like without making it spooky. So let's easier said than done. The reality is in a lot of these digital transformation projects that included a component. The integration part is usually what fails everyone says. Oh yeah. I have the is. Of course you can put this system that system. And you can integrate oracle with adobe and the reality. Is you know companies lack either. The technical background to do this or usually everyone has such a snowflake off an implementation. There's so many new. You look at a marketing automation. There are five thousand different than theirs on the keep sheet so everyone has a very different permutation of systems on their staff and integrating all of those together. Especially if you are a new vendor on the stat is really really difficult so that is a very common failure which you have to overcome in order to be able to be successful. So there's success of being able to sell in their success at being able to actually deploy.
Jeremiah Owyang - Social Audio Analytics and Constituent Groups - Voicebot Podcast 195 - burst 07
"I want to come back to this idea social audio analytics and maybe the social audio management system this is going to be near and dear to the heart to a lot of the people who listen to this podcast because their space is accustomed to taking raw audio content transforming taxed analyzing it Actually putting it against other services and potentially returning information. So i wanted to explore that with you. A little bit we. We haven't seen that publicly yet and any of these social audio spaces you expect. People are actually doing it today. How do you think that that's going to play out. Do you expect this to be predominantly the platforms are going to try to control it and use this as a feature and trying to block other people or do you think it's mostly going to be third parties coming in and somehow getting the feed whether through direct. Api or from a rogue angle and then being able to provide that data to people who are interested in it. Yes so. I think there's maybe four constituent groups to think about here. Let's try to break this down. And i don't have all the answers here. I'm speculating so there are the platforms themselves twitter spaces and clubhouse and facebook. I think they are so twitter. Spaces already has real time voice to text translation into english which is on the lower third for some speakers. It's a three second delay about ninety percent accuracy. Ucla right yes okay. The second group would be the Government agencies and spies They're probably already doing it. But we'll never know. Group will be the traditional social media Analytics companies like salesforce and adobe salesforce acquired radian six In two thousand eleven ten years ago For three hundred million and their job was to grab all of the text based social media content. That was being produced at a rapid pace and make insights out of it and sell to brands for seven. Figure deals annually on what is being set in their market and give them analysis on share voice sentiment byproduct by region by country by network by individual by they produce. I was involved heavily with that industry now. The fourth group the fourth group i think is the one that will deploy so i. I don't think salesforce. And adobe wanna risk breaking the terms of service against twitter and risk that access that they already have in their. Api I don't think they wanna be scraping that content and also risk privacy concerns especially when a democratic administration is very concerned about privacy when it comes to social media as well as on the right hand side of the government as well they're even more concerned about suppression of so i don't think those big giant tech companies Adobe salesforce and oracle to do an ibm want to do that. So i think it's gonna be the fourth category which will be roguish punkish startups that are going to rip the content off with botts at a recording. The information then conduct voice to text analysis. And then do the other things that i already mentioned with sentiment in mining and influence analysis network. So i think it's going to be done under the covers of darkness fair enough and do you believe that the botts will be listed as users and basically some sort of fake user or are they going to be attached to a real users use. The system could be both. I mean there are. People are reporting data out of social audio by using. You know i rig systems and connecting to their ipod to other systems as well and just you know exporting that data. That's already happening.
Adobe's Top 5 Creative Trends for 2021 - with Brenda Milis
"Hey welcome back to another episode of podcast. I'm your host frederik. Van johnson today on the show. I am honored and excited to have my friend. Brinda mills here from adobe. Brinda is the principle of visual trends. Adobe she's gonna be talking about what that means and also we're just gonna diving really deep on just what the zeitgeist of creativity looks like and how those kind of changes and trends might influence your work whether it be photography designed video etc brinda. Welcome to the show. are you doing. hi i'm great. Thanks for having me. I always love talking about trends especially with creative's and there's a ton of trends. I'm excited talk about this stuff. Because it's when you when you and i talk. It's almost like once a year. You and i talk great in your your team. Well you say. What is your team do i. What is a what is the the principle of visual trends at adobe with well my my role basically is to help both creatives in other people who want to contribute to stock and make money from the pictures they make At as well as clients because the clients. I work with our creative professional's understand the kinds of imagery that is interesting to viewers consumers the kind of images that people look at get their attention really retains viewer interest and engagement but also not to just say. Hey this is what's hot. You know not just to do that to really give context cultural social context to each of these trends so that really makes sense to greater so they really understand not just what is sound but why is it so. I'm because that really adds a lot of kind of power to the producer of the visuals yet. I'm hearing when you. I'm sorry we when you look at this from a from a commercial. Because i just kind of two sides of a coin there's a commercial side where you know. I'm a creative. And i'm creating work that i want to want it to be relevant in cultural culturally significant to right now and what's happening on the planet right now and then on the non commercial is called the advanced amateur consumer side of it. Those creatives also create work that resonates with their audiences. Does this serve both of those masters absolutely absolutely you know. I think that we're all pretty aware have been for some time that we're living in a world that changes very quickly and of course you know a twenty four seven you know content streaming That not only shifts the creative landscape more more quickly than ever been also shifts viewer engagement with content more quickly than ever. So i think there are a lot of people out there who are creatives. Who would just like to understand. Will what's trending. That's the credit trends and y you know. And how does it relate to the work. I'm doing or the work. I'd like to develop so one of the things to think about as we talk about creative trends. Focus on visual trends in this conversation One of the things that i want people to think about is that there's never idea that all of the trans would be relevant to any one producer anyone photographer videography or anyone company. Even it's just that maybe one maybe two of the trans will really resonate in aligned with your own style with your own voice your own creative voice and that's really what we want to help. Contributors help artists plug into like. Oh i see how this use of color or this topic. Really aligns with the work. I love a work. Maybe a project. I've been thinking about doing and now i can. Actually it. Actually kind of is almost a strategic tool. Not just for making money. It's really plan your next shoot. Yeah the when when someone looks at these trends and we're going to dive into the report shortly when someone looks at these trends should they say it's a newer photographer. That wants to make sure that their body of work their their book and you know their work is relevant so when they presented somebody the reaction will be oh. This person is plugged in. What's going on is this. This is a resource. Those folks can look to you as well right absolutely absolutely. Yeah absolutely get really is is for creative about levels. And that's what you'll see as soon as we died in you'll see visual trends in particular. Are i think they resonate with virtually every audience. These trends have mainstream appeal so a lot of work. I do really on a daily basis. I work with a global forecasting company come. Wgn everywhere in media social platform. So i'm looking at so many reports in so much. Somebody projects. But i won't. I won't develop something as visual turned until it really feels relevant to mainstream audiences. Because again i'm here to help creative all types but also to help commercial artists sell their work so what these visual trends really kind of present is something that may have started off as a very meaty artistic practice. Maybe three years ago. But that i've been studying where my colleagues have been studying studying the development watching its scale until we see all sorts of data we even have proprietary adobe stock search data to confirm our findings Around you know search searches that align with each of the trend to watch those things scaling. So it's a lot of qualitative and quantitative data and as you'll see when they go into. These do have broad appeal and can be practiced in many ways. I think that's might be one of the things that's interesting about our conversation today. These are super super specific techniques. If we were talking about motion transfer today. There might be a little more technical editing aspect but visual trans can be approached in so many ways. And that's why. I think it's an exciting conversation for this audience
GM Has a New Logo
"Me set this up for everybody. General motors has a new logo. And it's similar to the old logo. It's still a square box. It has the letters g and m on it. it has 'em on it For those on youtube. Mr bruce's just throwing it up here on our screen we can see. It's it's it's it's it's a rebrand right so the debate going on in the motor one dot com universe is whether this is a good thing a bad thing ridiculous thing a terrible move a smart move. Let me give you a little bit. More background I don't really mind this. Rebrand that much but i also come from a marketing background. I had a marketing career. Long before i went time into journalism. So i i think maybe i get a slightly different viewpoint of the rebranding process and why companies tend to do it But john why don't you lead off because that's the reason you're here john is. John is the one that opposes my viewpoint and wait one second here. I get to play referee here. I get the. I'm calling the balls and strikes if someone starts taking too long. I get veto power. Because my thing is i have a completely different opinion. That both of you. That i will express at the end but comes up in. This discussion of re brands is that we've been seeing a lot of them a lot of the just in the past year i am going to share an image with you guys Is right now of three of them. What we say so. Volkswagen simplifies their emblem. Bmw's simplifies their Nissan simplifies their envelope. All of this has happened in the past year and there are other examples that i can pull up. There's maserati there is a mazda. Oh so this has kind of been bubbling up and then this. Gm one came up and chris in john in our motor one chat kind of started going at things and so i wanna give them the opportunity both to air their feelings about this badge and then when they're done i will come in at the end and give my opinion which is barely different from both pairs. So i'm gonna pop up an image of the gm badge. Actually i the they are going to tell you how they feel about the emmett. Mr neff i yield the floor to the distinguished gentleman. Here the image you popped up the gm the new gm logo Bruce was black and white. It's forgiving that is i would say the best version of the logo. Oh their degree. There's the gradient one which i think adds a level of ridiculousness to the logo so For those not viewing on youtube it is this new. Gm logo with a gradient. That goes from aquamarine blue into like the traditional jam. Blew into another blue All right so my views on this level. When i see it my first impression is that it is juvenile. That's the word. I used that chris and i were arguing over in our chat. I say juvenile. Because i think it looks like Like gm created an iphone app and this was the icon for it Or you know this is something a this looks like the The icon for new adobe software next to your photo shop and your illustrator It's trying to look Hi tack and and Not bleeding edge but more like you know. I'm part of the software revolution Which is true. That's happening in cars. Software and computing power is growing exponentially more important Let me take a note of that really quick. You said it's true. Sure sure that is granted and of course another reason that that the juvenile comes to mind as they went from two capital letters Which is proper grammar for It's an acronym general motors. You know and they went to to lower case letters so that has a juvenile edge to it to me This gradient is ridiculous and a first year. Art student would probably create that in photoshop And some people say like it's supposed to evoke a plug. And i guess i guess that's supposed to be negative space of the m and the underline of the m. Maybe i don't know. I i don't really see i don't get that as a strong message. from the logo. Now when i say it's bad. Like when i say it's bad like i don't think it's the worst thing in the world My perspective is that. If if i were if i were running the company. Or if i were an executive in the boardroom that day i would raise my hand and said we need to rethink this. This is not what we wanna do. that said i don't think logo bruins gm. I don't think. I don't th- i actually don't think logos and names of companies have that much power especially if your product is good. Your product is good. It can overcome a logo or or a bad name. And i say that having worked at a couple of websites that had ridiculous bad names and we're still successful because they were just good websites and people look past the name and just you know they thought of the brand of the site as as what the product is and the name took came on Took on a new meaning. And i think this logo could be the same way you know if gm succeeds in its easy. Revolution will probably look at the logo. with you know in a completely different way than we do today when gm's future plans are all promises and vaporware right now
RIP Flash Player: Adobe Ends Support Of Pioneering Web Animation Technology
"A moment now to remember a pioneering Internet technology Adobe Flash player is dead. Long live adobe Flash player. Hello. I like Rusty spoons. I like to touch them. Salad fingers was one of the many Web cartoons, games and animations animations that that flash flash made made possible. possible. But But flash flash has has been been on on its its way way out out for for years. years. Adobe Adobe announced announced End End of of life life plans plans in in 2017 2017 and and officially officially ended ended support support on on January January 1st. 1st. Don't be flash with the tool that reimagined the Web. Anesthesia. Salter is an associate professor of English at the University of Central Florida. She co wrote a book on Flash. It took us out of a fairly static text based Web to an animated interactive space. And really shapes. Ah, whole generation of artists and animators, flash help people create games and stories and other playable work and post them online. Those early animations may feel rudimentary compared to what you might see from, say, Pixar. But in the early two thousands people like Salter found flash. Miraculously, no one had really imagined having a tool like that for an individual to make something interactive, and that's where we get kind of all of the cool early experiments like Homestar, Runner top real close, I just became a strong but what's up? Can you play the guitar? Salter says people started to migrate away from flash around 2012. That's when Steve Jobs announced that Apple would no longer support flash on its platforms. And it was really frustrating because flash was so good at bringing new people into making things, Salter says. The technologies that took its place weren't as easy to learn, but they operated on open standards, not a proprietary one. So Web browsers adopted the new standards, and the adobe Flash player has now been laid to
Adobe Flash Player is finally laid to rest
"Adobe flash player so long farewell in ninety s adobe flash wasn't just a component used on web. It pretty much was the web. I actually learned how to code in flash. Yeah that's how long have been around. The internet. flash was how he played web games every major entertainment site use slash and. Let's not forget about all slash powered ads websites. Flash was fantastic for its time but had security issues. Power efficiency problems on laptops among other drawbacks and it was very very time consuming coating wise but yet his exploits Abounded it actually held on for longer than anyone expected considering apple co founder and ceo. Steve jobs fired the first shot at flash way back and twenty n. with his famous letter. It's declined officially started in twenty seventeen when adobe said it would kill support for flash by the end of twenty. Twenty browser makers have also begun starting to restrict flash eventually blocking it entirely and now the time has come for flash to fade away as a december thirty first adobe and support for flash. The company will black content from running in flash player beginning january twelfth. Twenty twenty one. This is good news. For the web's progress should you feel a pang of nostalgia. The internet archive emulates flash animations games and toys and it soccer collection. Letting you play and party like it's nineteen ninety nine so you always have the internet archive to go back to
Three Marketing Trends to Look Out For in 2021
"So what are the top three trends. I believe you should look out for and twenty twenty one and how to really utilize each of them. So your business can reap the benefits in two thousand and twenty. Many industries are a surge in online shopping online purchases buying things whether it's products or services or tools online. And here's some data for you. Depending on the industry of various from one industry or the other but the minimum growth of online sales was twenty. Five percent in some industries saw up to five hundred percent growth if there was any apprehension of ever buying things online or being reluctant to put a credit card on a website. Those as are totally over cove it has obliterated those objections or the hesitation. And it's been a year. It's been at least nine months for most people in the world who have had adopt to buying things online with grocery whether it's renewing their insurance with our buying coaching or therapy online. The point here is is that this is now. This was a short thing. At least nine months of this was going on so people are in the habit. They're comfortable with checking out online. Now you might be saying. Hey omar that's great But i've been online for years. What does that have to do with me. Well this means that your checkout process has to be on point acid efficient. It has to be fast. Many industries are really upping their game when it comes to check out. This is one of the focuses. We have in our business whether ninja some of the things that you can do to improve the checkout process. So people are having a more pleasant experience and they come back to buying your products and services is a more options for payment. One of the options Haven't adopted yet but we'll be adopting in two thousand. Twenty one is incorporating apple pay into their checkout process. over sixty percent of the internet's traffic is on mobile. That means people are going to be on your side. They're you buying things with their phone and a smooth transition to check out without pulling a credit card out of their wallet using apple pay is going to put you ahead of the game. It's gonna make it easier faster. Simpler for your customers already been predicted that apple pay is going to see a huge jump in twenty twenty one. Many studies have shown that by the end of twenty twenty one. The ten percent of all transactions around the world will be with apple pay. That's a huge slice of the pie. You can tap into that you can increase your checkouts by offering an easy way to check out if you're using a stripe for example checkout already have apple pay built in. You just need to make sure that your interface or checkout process has apple pay a shop affi- store they have apple. Pay already in there so you can really just this on. It's going to take you a few minutes or maybe an hour to set this up on your site and you're good to go trend. Number two people have been watching videos for a very long time but twenty twenty has saw the most significant jump in video consumption ever in history forbes recently published an article showing that in twenty twenty people watched five online videos a day whether it's to whether their videos on people's websites these platforms are designed to keep them watching again. This is a habit. This is a new normal. the has been established. People are watching more and more online. Video is becoming. The medium of choice for communication on top of that youtube tubes algorithm for search engine optimization has gone bonkers. It's incredibly incredibly sophisticated. If you search a term on youtube not only does it search for you know the titles and the descriptions and the comments for those terms it actually knows when somebody actually says those words on the video and will give you a result of based on that. So if you're asking me you should go bullish on video this year. Two thousand twenty one. You should have a video content strategy whether it's a weekly series whether you're running webinars whether you're doing live or recorded video with youtube channel the players that you wanna tap into what people are already doing instead of force people into something that you like doing her new like consuming you're like producing it's never been cheaper. To produce videos now you can get a you know hd or four k webcam for under one hundred dollars get a ring life for fifty dollars and a decent mike for about sixty dollars and you got a home studio. If you're on a mac you have free editing software with movie. Even if you're not on a mac you can always Go with adobe subscription service which you can get their dobie premier Video editing software for like thirty dollars a month an indispensable tool if you're going to get serious about video and twenty twenty one highly recommend you start thinking about what video content you want to produce. It doesn't have to be talking heavy. It could be interviews. You could be reaction videos. It can be collapse as long as it's entertaining. It's engaging it's informative. People will watch trend number three and this one's a big one and it's gonna affect a lot of businesses and you really should start looking into how you can adjust your business to your website. Accordingly and that is privacy and security. This has been something. That's been percolating in the news for some time. This is particularly important when it comes to the way you are going to be advertising to your customers typically if you want to run facebook ads for example you have to put what's called a tracking pixel on your website this facebook to know when somebody's on your website so they can serve them ads on facebook and also allows them to track conversions. The issue is that data gets an owned by facebook. And a lot of it is some information that a lot of gonna wanna share like we'll computer browser on their location. If they're signed into facebook they know a whole lot more. Even you know who they are their likes are wants. All the interactions. They've had on facebook and basically facebook contract this person as they're moving around the internet and this is becoming more of a problem is becoming more of an issue because feel realizing wow. I'm being tracked We started to see this a couple of years ago with the cookies. Message that you see for gdp are people say. Oh the cy has cookies. And it's a way for us to track and people just ignored it and they're just click. Okay things are going to get a little bit. Hotter apple has already announced that in their next ios update for was fourteen. They're going to have actual pop-ups actual System messages from the operating system telling the user telling the person with the iphone. Hey this site has a tracking pixel. Do you want to be tracked. And it's actually quite a statement. It's actually something you really can't ignore. You have to say yes my movements or no. I'm paraphrasing of course. But the point here is that the privacy issue of tracking people is becoming more and more a- battle and obviously apple is going because their brand is all about privacy and security and boy do they have a market share so a lot of your users a lot of people that use iphone. You know if they're use. Iphone are going to see this message on your site. This means you can't have a tracking pixel and you're gonna have to think of ways to market your business you can. Of course run ads without attracting pixel. But you can't track conversions. Which makes it really hard for you to be able advisor ads. Which then begs the questions. Should you run ads. So this is something you need to keep an eye on and you need to plan ahead already in our business. We're trying to move away from paid advertisement or paid acquisition where customers into long term long tail content marketing whether it's a blog whether it's videos whether it's youtube whether it's partnerships with as their affiliates. The point here is that we want to own the traffic. We ought to be able to rely on our own content to bring us a traffic and not use. Third party apps to advertise. This is a big shift. It's not easy. It's not just facebook. Google or anybody else that has any kind of pixel on your site or requires a pixel so that you can track conversions so if you use paid. Acquisition us paid ads on lincoln on facebook on google. You may want to think of other ways to bring in traffic at least wean yourself off of the a bit because it's not going to be as effective as it used to emmy even get more expensive so there you have a guys three trends to look out for twenty twenty one. Get on top of this and be ahead of the game.
"adobe" Discussed on Feedback Friday by Really Good Emails
"Subject lines suprema heretics called button placement email content header images and more you contest up to five versions of an email with influence marketing platform get a demo at the link below. We're going to be digging into some adobe creative cloud here today. These are really interesting. I've been following a dobie stuff through behan quite a bit and then sauce. Some of these come through and they're really striking really interesting. What do you think is working. Well here the fonts. It's front and center it's beautiful. It's huge. Go for the bold like it makes us really bold statement. And i think just. That alone is really cool both on mobile and on desktop. I think it works really well. And it sets you up for what exactly the emails about adobe all about design and fonts and being creative and. I think that this is a really great way to draw the reader and i think it's interesting the way that they create something that is exciting from the beginning. Some clear clean text also live text the ability to download that font and then they get me into this next piece which is all about getting the app figuring out what you can do with adobe products and then you know footer reminding me this is creativity for all which i think is a pretty rad statement. They have this kind of long. You know legal texts that. I would love to see something like that especially in a big company like adobe you can put these links there. It bigger chrysler products than adobe have found out that legally. You can put stuff on pages that don't need to be in your footer. This feels like it's about adobe not about me the user so anything that we can do to remove any obfuscation between what serving me as a user and instead of what serving the company so talk to your legal team who you can do to get your legal text refine and minna fide but overall. I think this is working well. Let's jump over to some other emails that they're doing and see how they compare once again. We've got live tax which is great especially over a background. Very nice one thing. That is challenging. Here that i'm noticing is we've got this secondary learn more sitting over an image. It works a little bit here on this cloud in desktop. But i'm mobile. That's really hard to see. So when you are laying things out especially this text here on mobile make sure that the contrast is high enough they. You're really able to view it. All one thing that a lot of people neglect is. This is like a a light or thin. Wait on this font. And that's actually quite difficult to read at smaller sizes. So if you're going to use a thin or a lightweight font you need to make sure it's at a large enough size where i can easily read it. There's not enough material there for the ida easily scan it and especially over background like this. It makes it even that much more difficult so be careful with that as we move down. One of the things i think is working really well and very interesting here. Is this idea of having these images. Come off the edge really like how. Adobe dark background brings my eye rate to this center place. Then what a cool way to show us a gift to show off. What's possible here in this section talking about photoshop. Now that said seeing how long this gif is and all that it's doing. I am gonna imagine that. That's a big. If and so. Keep your eye on your the file size on your gifts. Make sure that. They're ideally five hundred k. Or less that's already quite big. See what you can do to keep those things small but obviously it also depends on your audience. Then we get down here and illustrator and seeing some of what's possible here and again down with photoshop. Just a nice way of taking me through those sweets of what's possible finishing with document cloud and then dream bigger. Which i think is cool the idea of getting into their cloud services and learn more. I think this is overall working pretty. Well it's an organized email. It tells a good story and it gets out of the way. Let's you jump in on those. Cd's what do you think could be improved in this email. Kelly one thing to know you made a good point about the gift. Because i was wondering why they didn't use more throughout to show the different programs but then because there's not one huge gift right there that makes up for all of it. I would have liked to seen. Maybe a little bit more interactively throughout the emails. So they do it with one. I would like to see it with another one. Maybe a smaller gif one other thing is again. Going back to those c ts. If they're going to be very minimal like this. Maybe underline them so underlying the learn more and switch up the verbiage there too. So they're not all just learn more. Maybe get creative or start creating start editing or something like that. That would be cool to see one thing that a lot of people miss is imagine if your email was black and white and if you don't have enough pattern of a design pattern to indicate that that's a link without color. Then you're you're missing something. I do think this carrot here chevron however you want to say that that helps quite a bit gives it just enough and it's also this semi bold which helps but i think to your point. They could go one step further. And i think that would help quite a bit. So let's jump over to some others and see how they're comparing same use of typography. Same buttons pretty rad. Gif visually very cool black friday email. So they're they're telling me a little bit about it. One thing that i think is not working as well here as it does. Tell me black. Friday but saving twenty five percent. I think is one of the most important things about this entire email. As the smallest text they have other than legal down here from my perspective. I would love to see that nice in bold and clear because that's one of the strongest parts of the sale. What else would you change kelly. Yeah i agree. That twenty five percent is one of the most important parts so making that larger. Something that i liked was the enemy and also like the fact that you can call adobe. That's very rare with big corporations. Vip email is short and sweet and it kind of creates urgency. But i would also like to see the offer ends tonight bigger as well. Because if i'm just looking at the email get quick glance. Just be like okay you know. I have time because it's such small tax. I might just breeze it. So maybe just making that like expiration date larger as well from my perspective. The order goes black. Friday going going almost gone by now offer ends tonight. That's the order. I read them and see them in. And then these pieces which are actually quite important and these get almost entirely lost. The texas a little bit bigger on mobile which is helpful. I really feel like for a company. Like adobe i would love to see a little bit stronger design aesthetic and hierarchy in their emails to really show off. What's possible so overall. I think these are have some strong strategy and some good aesthetic so preasto to see them our email. Gigs stay healthy. Stay happy be really good. Make sure to take care of your neighbors. We're in a hard time. Everybody anything you can do to just be part of the great community. Keep it up. Let us know what we can do to add new brands. That you would like to see or you'd like to see us review. Don't forget to subscribe to our channel and keep the love going around and talk to you soon. Thanks again to influence for sponsoring this episode book your demo with the lincoln the video description..
Online sales reach $10.8 billion on Cyber Monday, the biggest U.S. e-commerce day ever, Adobe says
"It's still the record. But the final numbers for online spending on cyber Monday came up a little short online shoppers in the U. S spent $10.8 billion Cyber Monday, missing adobes original projection by almost two billion. Evidence of retailers polled sails forward by offering deals earlier than usual. Still, the gusher of online spending was a record rising 15% from last year.
"adobe" Discussed on This Week in Photo
"Welcome back to another episode of this week in photo I'm your host Frederik van Johnson Today on the show we're talking to some folks from Adobe about. . A little show called Max that they put on from year to year. . The lot of people in the creative industry look forward to kind of like Mac, , nerds look forward to macworld. . The creatives look forward to Max because it's kind of the latest greatest it's coming out of adobe innovations. . And just sort of a shot in the arm creativity wise of what's happening in the creative world. . Obviously. . This year is a little bit different, , and Max is a little bit different <hes>. . They're pivoting. . These were pivots overused this year but they've they've restructured the conference into some more of a virtual offering and I want to get to the bottom of it. . I want to understand is it better? ? Is it? ? You know what's better than being full on physical is virtual virtual allow more people to attend a you know, , what are we giving up going virtual? ? So all those things we're going to answer. . So Britney miscarrying Katrina ice men. . Are, , here to talk about the stuff, , we're also going to dive into if we have time into some topics around light room in understand light room workflows in that cool stuff. . So welcome to the show guys how you doing. . Great. . Thank you for having eight. . Thank you. . No. . Thank you both for coming on. . Monday afternoon I know how busy Mondays are for everybody. . So thanks for taking the time to do this. . I WanNa have you both introduce yourselves your individual areas of expertise inside the adobe adobe ecosystem, , Katrina iceman. . We'll start with you what do you what do you and I have known each other you know for a long time I won't go into how long but it's been a long time. . I'm happy to see your face in here and I was surprised when I saw that you are attached to adobe also they need her so What do you? ? What are you doing at Adobe? ? Well, , first, , let me say that I started with Photoshop. . Before it was released and even when I see with that Beta version of photoshop like I WANNA work with this company that was over thirty years ago. . So hang on to your dreams because they do come through and. . I know I'm tenacious and. . Due to my photographic writing and educational experience. . There is a new project that adobe was developing. . That's now in light room, , and it's all of the room to to`real and the discovery edit files learning an inspiration all in-app that I'm happy to talk about, , and that's really what I concentrate on is working with the community to share integration and information. . So you're you're I know you're you're official title of over there is the your product manager for engagement and I'm interested to a really happy to see that you're helping with the education side of that because you know as as the interview progresses as we talked about in the Green Room, , I want to understand and I want our listeners viewers to understand that ecosystem, , the light room classic ecosystem in Mobile, , and how that fits into it and what they should be using for what is. . As you know as a educator, , there's a lot of confusion out there around what tool should I use much much to a to the effect of people even beings suffering from analysis paralysis like, , Oh, , I should use that year. . So I use that I use this deal or whatever. . So let's get to the bottom of that to in this interview as we progress, , of Brittany, , tell us about you and your your expertise over to Dobie. What . are you? ? What's your? ? What's your area of responsibility? ? So, , I, oversee , strategy content and marketing for adobe corporate events, , which includes Adobe Max says well as Adobe Summit. . So this year has been a very busy year where we're going all in on virtual events, , and so I'm very excited to talk more about what we're doing for Max. . That's cool. . That's cool. . So Max. So . take us for the folks that may not have heard of adobe Max right what what was adobe Max originally concepted for and who who's target So, , Adobe Max is the world's largest creativity conference, , and typically it has been three full days of immersive learning and training and inspiration workshops in a variety of other activities <hes> in a physical environment. . So we traditionally have appealed to creative professional's <hes> across all of the various products that adobe focuses on. . It's also where we traditionally will announce any of our new releases and our latest innovations. .
"adobe" Discussed on This Week in Photo
"You got you got your vision to wear yup you have all that stuff of going to say that <hes> much like life learning photoshop is can you could probably chuck it up to being a series of frustrations followed by periodic periods of Piff Unie. Enjoy you know as you figure it out. I you like how do you do this. This looks like crap. Yes Oh and now you got it. Now you move onto the next thing right and like you said you know our goal is to remove the the frustrating parts that that shouldn't be frustrating. It can be hard enough to get your creative vision out there and articulated and that should be the hardest thing about being being creative. <hes> is is <hes> refining that that your own vision and and getting it to where you want to be <hes> so you know like we were discussing Photoshop and adobe very interested in reducing the friction and the creative barriers are your stat that are encountered on that journey love it live Joel Bear. Thank you so much for coming on. I appreciate procedure today. You know grabbing me a yeah. No no pledges off mind if I if any of the like the memories stories from Adobe when I was working there are the same. You probably have another. What ten meetings today that you have to get a few but this is the best one good good? I remember my calendar looking like a like. I was losing a game of Tetris as with my calendar..
"adobe" Discussed on The Tech Blog Writer Podcast - Inspired Tech Startup Stories
"Out while I'm here, there's a company called and Sierra celebrating its hundredth anniversary and the secret to that success is leveraging best in class technologies such as adobe to help brands orchestrate personalized and contextualized customer engagement to drive superior business results. I also discovered it they one of a handful of companies that have earned three adobe specializations from an analytics, experienced manager and campaign. So I wanted to find out little who book elope and hold on tight. So I can is all the way to Vegas. So we can speak with Kelly Joe sand. And Suker Ma mature who's going to tell us all about and Sarah. So massive warm. Welcome to the show. Can you tell the listeners Alabama who you are? And what you do. Absolutely. Will. My name is Kelly Joe sans. I'm on the executive team at in Sierra. We are a marketing services and technology firm that really used technology like adobe to help her size contextualized orchestrate and building customer experiences for our brands and clients with Aaron customers, I'm a Sukumar with Yellen. So I work in lead of the marketing technology team within cajoles organization. I have a team of technology strategist audience, we help our for our customers Bill technology solutions and implemented on this Lucians Televisa's, not facial laughing should wish you a happy burst night because I believe I'm sorry. Celebrate his hundredth year anniversary is marketing services firm continue little bit more about your history and the role of technology, and he's continued success. Absolutely. I will be a hundred. Years this year just kind of amazing to think about about one hundred years ago. It was a family owned business. How we started. And if you remember the days of like madman is how I describe it to my friends at events such as the tear sheets where advertisers would run out in the newspaper. We're over indexing. No EM auto as vertical for us. So you think back to those days of Ford ran an ad in the newspaper. They'd have to prove the dealerships have to prove to the end that that ad is run that it was compliant meant brand standards that it actually was run in the newspaper to the specs that they get reimbursed funds for. So our firm started really as a tear sheet company tearing, you know, advertisements out of newspapers to prove to brands advertisements were run to release this op dollars into the channel and their partners. So I'm over the years, we've definitely diversified and expanded our service offerings as technology grew as marketing just in general and transformed. Our service offerings did as. Well, so we had a number of different acquisitions going from a private family owned business through the years. We're still a product would be back, but a very different mix of services and offerings. So leveraging technology like adobe to continuously kind of reinvent our service offerings and how our clients engage their customers. So what is she? If you mentioned adobe their way is your relationship with OBI various specializations in adobe products, which is adobe analytics at obese experienced major and adobe campaign vegeta- feud on our absolutely. So I'd always a great partnership for us definitely falls into what we call the strategic alliance here and of the partnerships that we have in Sierra on if you think back even ten years ago, as we were kind of growing as an agency really looked at the technologies that are brands and our clients used how to augment that how to integrate that very rarely did you find a client that had an all in stock, and as the marketing clouds of evolved, and as they started kind of their activity in buying other technology companies in the marketplace leaders emerged on Salesforce adobe oracle IBM, they all kind of formed their own marketing cloud. And so as we really looked through the years to narrow in on our strategic partners adobe is hands down one of the top tier for us. A lot of our clients have a lot of their tech. So that's nice be. They are just very innovative company. So there continuously pushing their products forward. And so as you leaned into that we looked at kind of the core components of what really drives customer engagement in at the core of it. It's data. It's content. It's you know, insights and kind of this were now in the machine learning aspect of it. But it's really that intelligence layer that you put on top of it, and then the outbound engagement so the channel kind of aspect to whether it's a website or an Email or an SMS or push message. And so as we started to look at activating our practice over the past couple of years, we really honed in on these kind of core components within the experience cloud, and we're really excited about this. Brief specializations we have who's very unique in the Martin marketplace indefinitely within the partner network for people out Sean of marketing listening all over the world. How do these specialized? Nations that help you to help runs orchestrate personalized and contextualized customer engagements actually drive business results accurately, so the adobe technology, very innovator. It's best in class. Absolutely. In a lot of a lot of the activation of the platform. Sometimes lay in the details of how the brands are going to use them in the end. So the specializations for us do a couple of things it definitely kind of validates our agency. Our technology kind of chops. If you will in the technology that we're talking about more implementing so that it's installed correctly. But more than that, it's configured and activated in a way that will really help brands realize the vision, and the the plans of student plans that they have that they want that technology to enable so the specializations for us really kind of activate our our resources so that they're certified both in the technology and the application, and then the specializations layer top of it the agency. Proficiency to implement the technology configure and ultimately drivers outs for clients emotional freshener, inbound juice, how much technology is Trump's full the world of marketing over the last full via shook you tell me a little bit more about how you'll mock gene technology teams of expertise in disciplines, his data integration events on a logistics technology enablement and customer experience. Yeah. Absolutely. I think, you know, the the whole marketing technology industry is just growing rapidly many many fascinating place to be in. If you just see the marketplace in general in the last five years just the solutions has grown over sixty seventy percent component annual grocery, so which means customers have lots and lots of options to choose from. You'd think of anything within marketing that is a solution. That's available today. Right implementing those solutions people have done it. And they've done it in independent silos. So the true marketing success Israeli allies. By collecting all this data together. And making sure that venom of the customers are interacting with the brand in many many channels. So we should be able to collect the data. So we have to have that expertise built within the organization to be able to integrate collect the data not only in in the batch Mawr. But also in real time as the interactions are happening. I'm collecting the data, and then I should be able to actually consolidate data build intelligence in the data. Right.
"adobe" Discussed on Security Now
"Eleven dot anything these updates. Resolve a critical vulnerability that could lead to arbitrary code execution in the context of the running cold. Fusion service adobe is aware of a report that that this CV e twenty nineteen seventy eight sixteen has been exploited in the wild at turns out that an independent consultant named Charlie our heart discovered this when he found it being used against one of his clients. Yeah. After figuring out. What was going on Charlie reported the flow to adobe along with the proposed solution to their credit and doubtless due to the bugs extreme severity affecting all appropriately configured, cold fusion based websites ever adobe had the fix ready within just a few days. So Bravo for them, you know, getting on this immediately bleeping computer interviewed Charlie who they quoted saying quote getting folks to implement this fix is of critical importance. Oh, and Charlie did not disclose any dishes. Details at the attack since he didn't wish to help any attackers. However, he did tell bleeping computer that he believes that a skilled attacker will be able to connect the dots from adobe security bulletin and find a way to exploit the glitch. So. Knowing knowing the that, the key is up finding a site that a lot that will accept an execute -able upload there is now away then to generate an HTTP query of some sort which will execute that. And so, you know, cold fusion has been around for a long time, it one of those things that refuses to die like everything else. Then that adobe except you know, PDF's we liked those. But everything else.
"adobe" Discussed on The Bitcoin Podcast
"You know, I feel I feel free in that sense. I feel unbounded. But that doesn't mean that like, I'm not working as me. I'm not hustling as me, I'm not pushing further for future that like I haven't really seen yet the future that I is still like in my realm of impossibility because I just had not thought of it yet. Oh, man, I can relate to you. So many different ways. That's exactly that. That's exactly that's the goal. And that's the thing. It's like, right. If I'd do anything that's in the realm of a job. Or in Maine, right? It's going to have to offer this flexibility to where not can still be free. I can still around. And like you said, that's the awesome this work in the digital world. Working realm. You have read them to move. How you want like you said it's pretty much the same with me. That's the great thing about this podcast. I haven't fucking bright neon green monkey bag that I put all my quipped is in his long. I have internet somewhere. I can set it shut up. I don't care where it is. And I cast is that knocked adobe shit in the world. That's it's a backpack lifestyle, bro. It's a it's a lifestyle that didn't exist for our parents didn't exist for aunts and uncles, right? And I don't know. It's it's just it is the reality and a lot for for a lot of, you know, the my friends a lot of people that I know it's it it'd be a reality for them to I agree. I think people in this funny people are I hear all the time. People see what I do in every light, man. I want to do that. I wish I could do it. And I'll be looking at him. Like, yo union highly new this. Do it. Like I wanted to say. I'm not an alien. I'm not this super robotic like I'm a regular as person like in. I can do this anybody can do this is just a really about putting your mind or something in enduring it two things. I always say always always say that I live by one completely comfortable being uncomfortable pretty much all times. That's how who second thing. Money is my number one priority. But everything else comes before those things. That's that's what it is. While said. Yup. So with that, I just I just movement. I make shit happen. I could sell bro. I saw. No honestly on way. With regard to that. I'm I'm the same way. I love being uncomfortable in the sense that if you do something uncomfortable, and you get comfortable than time to you something uncomfortable again, and as far as this money. You know, I I'm a firm believer that money is. Enablement? It really is like. Really just enables a lifestyle and a bunch of other things like security for family, right on Filipino. So. I'm raised a family, man. I'm the eldest two brothers. My parents were immigrants like I want money to secure their security. You know what I'm saying? I want I want like that's why that that's the means to it. All right. But I always always I've been asked people this. I've always asked myself this. And now, I'm asking others. If it wasn't for the money. Let's just say that. You know money was not an issue. You have so much money that everything that you ever needed. You ever think you need money for taking care of security for your family security for yourself? You know, your.
"adobe" Discussed on This Week in Photo
"Mode where long exposure, and it's using computational photography to do long exposure to be able to create long exposures without a tripod because it's taking multiple frames and stabilizing them, and then smoothing out the movement inside of them. You can actually taking like ten second exposure is without a tripod, and it comes out tax sharp with the nice little flowing motion inside of there. That's really cool. Right. So we're now looking at well, what can we do to do things? You couldn't have done before death is another example where we can actually start to differentiate one option and other days off. It's like position in space from the cameras. So that you'd be able to say like oh select the object. That's closest to the camera, which is the person that's a subject like don't select the background. And now, I can just do things to the subject. There's a lot of stuff that you can imagine happening and coming down the line that will make your life easier and get it to the point where I want to as a photographer. Do the fun things. I don't want to do the not fun things. The key word is an example of that. I don't wanna key whereby images cool technology take care of that. For me. I want to do the fun things. I wanna see that photo. I don't see one of the block. And right. What are they gonna look like it's EP look like and color was he looked like in all these other ways of like having fun playing with photos. That's what I like to do. I wonder I wonder, you know, as we're talking about feature facing things, and what might happen in the future. Always bring this up is supposed to be talking to a camera manufacturers like why I can't for the life of me understand why we carrying around these super expensive camera bodies like your Sony, or my my Panasonic or whatever they have processes in. How I would love to see a future where you know, a company like adobe creates excuse me creates a camera that has that stuff built into it. Like, I want a camera that has all your crap in in it judge all the light room mobile stuff in the body. So that I can do the stuff that you're talking about including the computational photography stuff, including hanging at the time of capture versus in quote post processing post processing to be something dad used to do you're well, not all of that exist with that exists. It's called Zeiss z X one Oh, wow. hasn't It hasn't started. started shipping yet. But it comes preloaded with light room inside of it. It's okay. Take photos or that. It's a really awesome camera was a an edit button. Evalu- hit the edit button, light remote of your editing. Right on your camera. It's got wifi. It's got a hard drive against all this stuff. So yes, the future is now, my friend. Josh. And thank you for coming on. You gotta you gotta be posting live from Kilimanjaro next week, man. You gotta try try to You give give them a give public. a public Instagram. Right. Where people can follow you. What's up? What's your Instagram account? Jopstone? Just my name, Jeff. There you go. So you're smart. You can come with some crazy. I love that. Like my website gosh after dot com. My everything just it makes it easy because I'm not that creative. I on the worst person when it comes to like writing the birthday cards like coming up with something snappier, like I come up with heavy birthday, the level of my creativity. Right there. We call that comes razor, man. Get to it'd be all right, Joshua. Thank you, man. Joe your weekend. Enjoy your trip to Africa in lots of pictures. All right. Take care..