35 Burst results for "Zero Dollars"

"zero dollars" Discussed on The $100 MBA Show

The $100 MBA Show

08:12 min | 8 months ago

"zero dollars" Discussed on The $100 MBA Show

"Support for today's show comes from start your first online business. My all new ten part audio course on Himalaya learning. This is a course is gonna get you from zero to one that's gonna get you from thinking about your business to actually launching that business, getting it out of your head and into the real world. We cover things like validating your idea, creating your first product. Pricing it, marketing it, financing your business. Even creating your business website and more. Check it out and Himalaya dot com slash MBA and use code MBA to get a 14 day free trial. Again, the Himalaya dot com slash NBA, promo code NBA. If you're trying to find a way to have a marketing budget so you can start running ads, maybe paying some affiliates, investing in content marketing, whatever it may be. This episode is for you. In my 20 years of entrepreneurial experience, I can tell you without a shadow of a doubt, if you're spending your money wisely on marketing, it will speed up your growth. It will help you get more customers faster and become a well-known brand in your marketplace quickly. So how do we carve out this marketing budget? What I advise a lot of entrepreneurs to do is to create a segment in their business to earn revenue, earn more money to pay for that marketing budget. And I tell them to start with a goal in mind for the first month. Say, you want to have a budget of $2000 for marketing in your first month. How are you going to earn $2000 if you don't have any money to bring in new customers with? Well, it's actually quite simple. You're going to earn the $2000 from your existing customers. Your existing customers are far more likely to buy from you than new customers. They're sold on your product or sold on your service, they trust you. So if you can provide something that they need that they actually will value is a good chance you can earn that revenue from your existing customers. This is called expansion revenue. And you can do it in many ways. You don't have to do it with your current product or service. So for example, if you sell a software, you don't necessarily need to sell them more features or upsell them to a higher plan. You can actually sell them something that is not software. You can sell them a book. You could sell them a course. You can sell them live training. You can sell them a live event or mastermind. And often my experience I have found that this actually converts higher than trying to sell them something that they're already kind of familiar with or something that they already have like a better version of their software. Selling them a course or trading in the show them how to get the most out of the software might be something that are actually more willing to pay for. So what I recommend in terms of implementing this idea for your first month is to keep it simple. Sell them a two hour masterclass and open Q&A. This is how to be expensive it could be 29 39 $49. They get the replay, and they get great value on how to best utilize your product or service. They could ask questions, they get exposure, they get to learn from other people on the call, the perceived value of this masterclass of this two hour coaching session is incredibly high. I know because I run these. I just ran one last week on how to run paid workshops, it was a two hour session for $19. I sold to my existing customers, there you go. Expansion revenue. Now, your expansion revenue idea doesn't need to be content. It could be swag. It could be t-shirts. Caps mugs. People are often fans of your product and would love to buy some swag. This is why YouTubers saw swag as they know people are fans of their work. They like who they are and would love to support some swag or support the channel. Another great form of expansion revenue to fund your marketing is services. Some people just want things done for them. Some people want help quickly. For example, selling priority support or a done for you service. So they don't actually want to implement using your tool or your product. They want someone to do it for them. Sometimes you don't know that this is what people want until you offer it. And this doesn't cost you anything to send an email out to all your customers and saying, hey, I'd like to provide you a service that helps you with XYZ if you're interested, reply and let me know. You get enough interest. Why not start another service attached to your business to give you some expansion revenue. Now, once you have this going, you've tried this out your first month. Your second month, your third month. You're now generating revenue that you could put aside for marketing. These expansion revenue ideas don't have to go away. They could be a part of your offering every single month. And then you can automate this. Anybody who signs up for your product or service can get an automatic email after some time after being a customer offering them your new product or service to enhance their experience. Yes, not everybody is going to sign up. But some will, and those some means money. And that's money on the table, you have been leaving without some expansion revenue ideas or products. Now guess what? Now you have these marketing dollars that you could spend to bring in new customers, whether you're doing Facebook ads or you're going to be getting some help with your YouTube channel to improve your content, and it becomes an automated type of system. So you spend the money to bring in customers, the customers come and they buy your core product or service, they get offered your expansion revenue product or service, they buy that, they fund your new customers again. Now, this cycle is quite powerful. It will take some time for you to get some momentum. For me, it took about 6 months to a year of being consistent with offering my expansion of your products or service and keeping that cycle going. And then it became a flywheel to grow my business. I got more on today's topic, but before that, let me give love to today's sponsor. Support for today's show comes from our very own webinar ninja. What if you can gather potential customers or clients into a virtual room and show them what makes your product or service so great. What if we can bring potential students for your online course or training program together? And give them a win to show how effective a teacher you are. What if you can meet with new customers and help them get the most from what you sold them so they can keep coming back for more. What would happen if you could just connect with your audience? Live and in real time. Well, you can with webinar ninja. Webinar ninja lets you create high quality online lessons presentations and sales events in seconds. Once you're live, the insanely user friendly studio lets you forget all about the technical stuff and you can just focus on your audience. With tools for chat, sharing files presenting clickable sales offers, and even inviting attendees to share their webcams. There's never been a better way to create the deep connections that create customers. And now, you could do it all for free. Just head to webinar ninja dot com and sign up for a free plan with webinar ninja. Get all the benefits of live online teaching, coaching, marketing, and selling with the easiest to use webinar platform ever designed. That's webinar ninja dot com for a 100% free plan. And I'll see you inside the community. Many people hear this advice about building new products or services and offering them to your existing customers and feel like, Omar, I don't know, I feel a little bit, I don't know, shy to ask my customers to buy something else from me. I don't want to be too pushy. My reply to that is if you have a way to help your customers. It's your obligation to at least offer it. They don't have to buy it. You're giving them something valuable, right? You're not just taking their money, you're giving them something value in exchange for a reasonable price. And in my experience, most customers are thankful that you are offering these things for them so that they can improve and get better. And better utilize what you originally.

NBA YouTube Facebook Omar
"zero dollars" Discussed on Exponential Podcast

Exponential Podcast

02:55 min | 1 year ago

"zero dollars" Discussed on Exponential Podcast

"I'm at any graham wine so i am all about like do know making things right but i wanna do it right. You know like how to miss the verse. And i'm not going to be able to and i'm tiny all like i am five one and they just like threw me on a beach and i'm supposed to attack all these people number. One i'm not wired. That way relational person and two. Didn't you know out the pictures. All the thing so is either. Like i need to invite them to church or just evangelists there so much in between that i didn't even know existed so for me. I want to see everyday. People feel this life again like that following. Jesus is new every day and yeah. It's hard. I've had a lot of heartbreak in a lot of tears over. You know but. I have seen people that like. I started journeying with early on. That was like there's no way that they're ever going to even want anything to do with. Jesus calmed apologies. And so like an everyday person didn't go to you. Know i got a d. an old testament. If that tells you anything. I think i got to see new testament so That was partly because. I took naps during the class. But what i'm saying is is like now. I'm feeling this life. Like i know jesus and i feel like those that i'm around the minute they ask me about it. I i mean it makes sense because i've demonstrated it. You know as i'm alerting. So i that's why i get excited about. I love it. I i yeah same thing been in it for years and until started walking out now look back and realize i didn't know what i was talking about before i didn't the life that jesus talks about i didn't i didn't have it yet. I mean i was saved. I believe out but like I didn't experience it to the full until you begin to demonstrate this in your everyday lies until you really begin to embrace it and everything guys. I'm so thankful. I believe this was a really rich conversation. And i'm so grateful for the two of you taking an hour out and sharing sort of what's going on with you to everybody else. Thank you for taking time out as well. I'm going to try to wrap this up really quickly. But i wanted to make sure that you knew that exponential has regional events That still that are still being held in the area There is some great cities. This fall there's an opportunity to come together to pursue a great collaboration. Each region has a free equipping. Labs that you can add to your registration With helpful content.

graham
"zero dollars" Discussed on Exponential Podcast

Exponential Podcast

03:43 min | 1 year ago

"zero dollars" Discussed on Exponential Podcast

"Boxes or i'm in person hosting we say hey just see you know like there are different expressions of church happening even today in all throughout this week in a we are one church but we are multiple expressions and so the thing that i would encourage more traditional churches to say. Hey what can you learn from. People that are pioneering that are trying new things. It doesn't mean that. This is the way. But i would also say people that are pioneering things again remember. You will make a huge shift so be careful in your language careful in your posture because there is still something that we can learn over here too so we have to have a both and we have to think if it's kingdom in god's working in those spaces can let's honor that So i don't know if that answered extra can't get statistics that i would echo. I can't give statistics. No yes same from just having a pulse on around the city. I think there's a few different kind of mission expression. Pioneering entities happening but new england boston's kind of very unique. You have kind of very old guard tried very traditional churches and then you have in the last fifteen twenty years just a lot of Church planting endeavors. That i would say are just very doing some good things very sunday morning. Centric i would actually say of those through boston. I get to work with more of some more traditional churches. That are actually looking around starting to pivot. And it's really exciting. It's the same conversation laura's having like saying hey there's still some good things you're doing but how do you how do you just lean into mission. How can you equip and empower some more people. Lean into inefficient for mentality of ministry. Where you start using your gifts.

boston new england laura
"zero dollars" Discussed on Exponential Podcast

Exponential Podcast

04:40 min | 1 year ago

"zero dollars" Discussed on Exponential Podcast

"I mean my micro church in seasons have used surprised the world stuff as well but we talk a lot about Based off of junior jr woodward book churches movement kind of three spaces of communion community commission or up and out. And so we have Really help micro church leaders. It's not a one-size-fits-all that we work with them. To say what does it look like to adopt a rule of life in each of those and evaluate You know are are we helping disciple are people up. Are we worshipping god together. Are we living as a as a spiritual family so to speak or living into those fifty nine one another commands that we read about in the new testament and are are we on mission together. tangibly And and together communally so very very similar to her. Just we look a little bit. A little bit more pioneering in our in our band. That's great now just to catch everybody out both of you. Have referenced michael process michael frost bells. And it's actually from a bit called surprise the world and the bells acronym is be is is sort of this idea of like what are you in is a rule of life of. Are you inviting people into so be is bless other so he says hey. Our rule of life is going to be that. We're going to blast somebody inside of our congregation. Somebody outside and then the third person is who everyone every week. Three people bless others eat with others three times a week. One person inside the church one person outside and one is whoever Will listen to the holy spirit. Learn about christ and be sent into all the places that you live work and play proclaiming demonstrating the kingdom of god. Is here again. If that's new to you surprise the world is a great resource for you to check out. But i do want to encourage you that. It's not the only way to articulate and think about a rule of life. I know that there are other churches and other mitchell expressions that have said hey. That's a great idea but ours isn't gonna be blessed. Listen learn sent instead ours is going to be a ooh. There's one that is What's that here's blast Somebody has light for them to contact. There's one yeah it's really important. There's one that's like prayer and it's about peace shoot. I'm not going to remember what it is. But but there are multiples of them so in in coming up with this There's one Pray give invite mentor. Serve which actually is in a great acronym it's take off but like that five and so But the concept is this idea of. How do we give people these practical tools instead of it being like. Hey you're paths to discipleship are take this program and this class. This thing. the past discipleship is something that you own on your own. It's a rule of life that you continue to invest in engage in One of the questions. That i really wanted to talk about in this whole thing is a drew at the very end. You mentioned this idea of how it's different based on your contextualisation so laura you kind of talked about. Hey we meet every week drew. You said once a month both of you are sort of also instilling this idea of these practices of community And service and communion together..

jr woodward communion community commission michael frost michael mitchell laura
"zero dollars" Discussed on Exponential Podcast

Exponential Podcast

05:01 min | 1 year ago

"zero dollars" Discussed on Exponential Podcast

"A very long time and there is so much that we can learn from them and so if there's anything that the american church predominantly can do right now is to humble ourselves become learners of what they are doing. Because it's here it's coming and so that would be a bit of what i'm kind of seeing incenting right now the i would. I would definitely echo that. I think he took a lot of the words out of monopoly agree one hundred percent and one. I think we definitely have a discipleship problem. I think almost all the things that you've been asked about bath kind of come back to discipleship. I think we've should be looking around and saying we've been really good at informing people but not forming them Really good at inspiring them but not necessarily helping them just totally Adopt the rain and rule of god in their every day life and so Because of that we see a lot of people who don't look and act like jesus who are claiming the name of christ It's it's hurting us. In a lot of a lot of rounds then secondary. I think picking up on laura was saying i personally since a major difference in how everyday christians and clergy or processing. What's going on and some everyday. Christians are more just evaluating like. Can i just sit home. You know what what role does church play for me. But i think there's a lot of others that are saying i. I really don't want to drive twenty minutes to just volunteer. I want all in. And i think it like is donned on a lot of people like they've started to evaluate who are really trying to champion The and rule of christ started to ask questions. In fact i can only speak for renaissance. We grew during this pandemic because we have a number of people come to us and say you know didn't even know what to call it but hey we stopped going to our church.

american church laura jesus
"zero dollars" Discussed on Exponential Podcast

Exponential Podcast

03:37 min | 1 year ago

"zero dollars" Discussed on Exponential Podcast

"Hello everyone we are so glad that you're joining us for this webinar. My name is beth. Wools and i am a pastor a church in clarksburg maryland. But i'm also a part of the teaching team for four jamaica. At in that capacity that i have the opportunity and to be with you today. If you'd like to find out more about forge america you can go to forge. America dot com. We are actually a organization and a network that helps in equips pastors and pioneers. In order to equip the people have got for the every day mission of god in the places that they live work in play and so again. That's what we are all about. We've been here for the past several weeks talking. About what does it look like to reimagined the mission of god to mobilize mission disciples in the places that they live were compla- it's been a great journey and today is our last piece of that puzzle which is honestly my favorite part of the conversation. Because we get to talk about imagining a new way of doing this imagining. What does it look like. When we take all of those principles that we've talked about before and And what are they all. Add up to after years of being at it and and crafting it and going after what god has called us so today. We're talking about reimagining on. What does it look like to plant new expressions of the church that are led by everyday people that essentially cost zero dollars which is really really great. We are going to be looking at some fresh Dynamic expressions of the church that live out these new paradigm that seek justice that mobilize missionaries And the reality is those sorts of expressions are popping up all over the place like all across the country and the problem is is that typically they're small expressions in so they aren't often given the credit And the credence that they deserve. They don't give the they're not given the main platform to talk about these things that are happening and because they're much smaller and so today we have the opportunity to hear from two planters and pioneers that are living these expressions. That are embodying these expressions. That are that are finding new ways to do church in. So i'm so glad to be joined by or hairston and drew thurman we get here a little bit about their unique expressions of the church on that are led by everyday people and so. I really really excited about this..

Wools clarksburg beth jamaica maryland america America drew thurman hairston
"zero dollars" Discussed on Mike Gallagher Podcast

Mike Gallagher Podcast

02:01 min | 1 year ago

"zero dollars" Discussed on Mike Gallagher Podcast

"Pelosi is desperately trying to push through this three point five trillion dollar bolt by. You know. Gone zo bozo. I think the new york post caught a liberal palooza bill. Buying claims by just going around saying the cost will be zero zero dollars. Can you imagine the idiocy of that talking point. That's like saying you take out your credit card to go buy something well didn't use any money for it. I use my credit card. It's exactly what they're saying. I didn't buy it. Because i use my credit card. There's no cash involved actually saying zero dollars. Where's that clip guys. I mean it's unreal. Listen to to the new. Talking point biden is saying it pelosi's trying to say it. They obviously circulated an email and now circle back. Pa- sake a saying there's not disagreement about the fundamentals of what we're trying to achieve and there is agreement that we need to address the climate crisis that we need to cut costs for childcare for college. that we need to make it easier for women to rejoin the workforce. We need to rebuild and modernize infrastructure. So there's not there's agreement on that there's a basic Discussion that needs to happen. Or is ongoing. We're right in the weeds now. On what the size of the package looks like. But i will also And we've done this a little bit over the past couple of days but that this package. The reconciliation package would cost zero dollars. So what i'm saying what. I what we are. The case we're making here is that there needs to be agreement on the different components. There's broad agreement on the goals. And then there needs to be agreement with revenue. Pay for are actually. Did you hear the reporter chuckled. When she said that three point five trillion does not equal zero

the new york post biden pelosi democrat party Cotton tom us
Biden Claims That His $3.5T Spending Plan 'Costs Zero Dollars'

Mike Gallagher Podcast

02:01 min | 1 year ago

Biden Claims That His $3.5T Spending Plan 'Costs Zero Dollars'

"Pelosi is desperately trying to push through this three point five trillion dollar bolt by. You know. Gone zo bozo. I think the new york post caught a liberal palooza bill. Buying claims by just going around saying the cost will be zero zero dollars. Can you imagine the idiocy of that talking point. That's like saying you take out your credit card to go buy something well didn't use any money for it. I use my credit card. It's exactly what they're saying. I didn't buy it. Because i use my credit card. There's no cash involved actually saying zero dollars. Where's that clip guys. I mean it's unreal. Listen to to the new. Talking point biden is saying it pelosi's trying to say it. They obviously circulated an email and now circle back. Pa- sake a saying there's not disagreement about the fundamentals of what we're trying to achieve and there is agreement that we need to address the climate crisis that we need to cut costs for childcare for college. that we need to make it easier for women to rejoin the workforce. We need to rebuild and modernize infrastructure. So there's not there's agreement on that there's a basic Discussion that needs to happen. Or is ongoing. We're right in the weeds now. On what the size of the package looks like. But i will also And we've done this a little bit over the past couple of days but that this package. The reconciliation package would cost zero dollars. So what i'm saying what. I what we are. The case we're making here is that there needs to be agreement on the different components. There's broad agreement on the goals. And then there needs to be agreement with revenue. Pay for are actually. Did you hear the reporter chuckled. When she said that three point five trillion does not equal zero

The New York Post Pelosi Biden
Librals and Progressives at War Over Biden Agenda

The Hugh Hewitt Show: Highly Concentrated

02:42 min | 1 year ago

Librals and Progressives at War Over Biden Agenda

"I'm joined now by david. Drucker drucker the magnificent trucker as we always call him the author of a brand new book which will be out soon. And when i get my copy we'll spend a long time talking to drucker about it. But right now david drucker. What are the democrats going to agree to do. And we know it doesn't cost zero dollars. I won't ask you to debunk. They're talking point. where are they. Well i don't know if they know where they are. I mean the problem is they don't have the votes to do what they wanna do. They only have the votes to do something else. And of course as you know. Hugh i mean this is really i think a problem for american both sides of the aisle. Everybody wants to spend money as long as they're not paid. So whenever you can present bill as the other guys paying for it politically. That goes a long way. But but in the meantime democrats have to uh. Somebody's gotta bite the bullet here. They've got a five seat majority in the house they've got a majority in the senate only because they have the tie-breaking vote. It's not actually majority. They don't have the votes to do what they'd like to do. And they're going have to resolve these differences and accept the fact which unsure the more knowledgeable pragmatic members have Internalized but others may not have that you know. Republicans aren't really going to help them much. As and so they have to negotiate among themselves. Mitch mcconnell i played his remark. We're not voting for any of this. We being republicans. And i'm a republican. So i'm completely sympathetic to the leader and mccarthy is not one vote anywhere so they have to decide among who is doing the deciding. Is it just a nancy. Pelosi going back and forth between the liberals and the leftist trying to get to yes and is chuck schumer doing the same. Yeah i mean. I say at this point. It's mostly pelosi. i think. Democrats in the senate or are mostly pragmatic about this. And that's why the bipartisan infrastructure. Bill was able to originate. The senate remember if house. Democrats provide the votes for this It passes inviting the big huge win. how it plays out in terms of how excited voters different story. But you know president Over the past decade or so or at least recently have been trying to pass a lot of infrastructure investment. Spending and biden is on the cusp. Getting it it's up to his party that it's not that it's up to his party but they have democratic day of a democratic majority and they've got a democratic president in so a democratic majority deliver a democratic president a big huge win on this and they got eighteen votes in the senate so republicans did vote for something that they felt was worthwhile And that can

David Drucker Drucker Senate Hugh David Mitch Mcconnell Chuck Schumer Mccarthy Pelosi Bill Biden
The 'Liberal Leaning' Media Has Passed Its Tipping Point

Mike Gallagher Podcast

02:01 min | 1 year ago

The 'Liberal Leaning' Media Has Passed Its Tipping Point

"We're talking about governor cuomo's resignation and i was just mentioning. That governor cuomo has been playing dirty politics for a long time. But i want to be fair and of course some republicans play dirty politics two. I'm not just confining this to the democrats and i know a lot of liberal counterarguments to what i'm saying would be well. Trump had that famous click on the boss a few years ago when that was horrible. But i'm not here to defend donald trump. What i'm here to point out is the disparity between the way that the media hammers and investigates trump. And how the media never hammered and never investigated cuomo and this. We we see this time and time again with conservatives hounded for things that the left gets a pass on how about this whole tax scandal that came out with trump a few months ago when everyone was up in arms saying that he paid only seven hundred fifty dollars and federal income tax. Meanwhile very few people know this. There was an irs report that was leaked that indicated that jeff bezos the richest man in the world elon. Musk the second. Richest man in the world and george soros all had multiple years where they paid zero dollars and federal income tax. The scandal is not that this happens. The scandal is that it's legal and the scandal is again that they will hammer trump and conservative republicans for things that they will not hammer the left for. Because if you are useful to the media they will protect you they were. They will overlook just about anything that you

Governor Cuomo Donald Trump Cuomo Jeff Bezos Musk George Soros IRS Hammer Trump
Supreme Court Rejects Third Challenge to ACA

WSJ What's News

01:31 min | 1 year ago

Supreme Court Rejects Third Challenge to ACA

"The supreme court has rejected another legal challenge to the affordable care act the signature. Healthcare law passed under the obama administration in a seven two decision. The court found that a case brought by texas and other republican leaning states lacked legal. Standing is the third time the court has considered the two thousand ten law and the third time that the aca has prevailed for more on. Today's decision i'm joined by wall street journal. Legal affairs reporter brent kendall. Hi brian thanks for being here. Thanks for having me so brent. Tell us more about the court's reasoning here. This is the third time. The court has had to wade into this area. I mean in some ways. This was the most unlikely of three cases. This was all setup because congress a couple of years ago there's a mandate in the law that most people buy insurance and there was a penalty associated with that if you didn't and so what congress did a couple years ago as part of a tax reform package zero out the penalty so now even if you don't have coverage and your technically supposed to. There's no monetary penalty for doing that. The complication is supreme court previously upheld the law and the idea that congress could use its taxing power as a justification for the mandate in the first place and so then republicans stepped in and said. Well there's no tax anymore you can't justify the law under the taxing power and so what the court said today as well. You don't really have any valid basis for making that argument because nobody is hurt by. The government charging us zero dollars for not carrying insurance. The end we don't say anything else in the case.

Obama Administration Brent Kendall Supreme Court Congress ACA Wall Street Journal Brent Texas Brian
"zero dollars" Discussed on I Read Comic Book

I Read Comic Book

01:46 min | 1 year ago

"zero dollars" Discussed on I Read Comic Book

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"zero dollars" Discussed on I Read Comic Book

I Read Comic Book

05:09 min | 1 year ago

"zero dollars" Discussed on I Read Comic Book

"Because someone can have great pinups and really beautiful work. They can't tell a story panel to panel to panel to panel. then it's not going to matter and then what ends up happening is. The onus is then on the letter to sort of draw the eye in the correct direction to polio. I you know going. From panel to panel to panel to position the balloons in a way that is going to lead your eye to the next panel to the next set cetera and If you don't have a competent letter than that's not going to help either. You know one of the things that i've i've found with a lot of books is they you. You need a letter And if laid long if a first of all i think people everybody thinks that they can later themselves and that's not true but that's my that's my own snobby thing to say i'm the first person to that that's egocentric snobby thing to say i will admit that but it's it's a skill in itself right. I mean lettering understanding the flow of pages. And all that stuff i mean. I don't think. I always thought in my mind if i could work on comics. I think i'd be a letter. Because i have no artistic skill and stuff like that. I got into it exactly. That's the thing it's it's i. I can't necessarily draw. Also lettering and understanding page flow is a whole different thing that you need to be in the right mind space. It's not just a pick up and go kinda task now. It's not an i and there is a really quick and easy way to find out if someone is an amateur letter. Ask them what they let her than what program they let her to. Which i don't even know what program you would let her in right so you are supposed to letter in. Is adobe illustrator okay. You let it in photoshop. Already wrong okay. Some people say oh. Will i let her in clip studio. I've never worked in clip studio. I also know the clip studio was not the industry standard. The industry standard is adobe photoshop until the industry standard changes. That's what i'm going to tell everybody lateran right so in the reason you do that in illustrator is because you can read it. Yeah it is vector based program versus of photoshop which is roster based program and You know it's there's so much that goes into it. And i don't want to go off on this diatribe because then people are going to be like yeah. I don't want to back this book because she's so up on herself about lettering. I think i think lettering is very important..

photoshop one illustrator adobe illustrator first person clip studio adobe photoshop first things
"zero dollars" Discussed on I Read Comic Book

I Read Comic Book

03:47 min | 1 year ago

"zero dollars" Discussed on I Read Comic Book

"I guess getting the that experienced by having worked in all those other roles allows you to like output a book that works to make sure that all of those things gel really really well. I hope they do. Yeah well. I mean from what i saw. Everything seemed to work out. Pretty well like the. We've i've read books before you know where you know you can tell that the the lettering was kind of jammed in to try to work around the art and stuff like that before too. Yeah and so. It's it's clear. And i think this is one of those things like editing in film. Where when it's good you don't even notice it. You don't that kind of stuff so From what i've seen in the deadliest bouquet looks great so far. What one one thing i did want to ask you really quick for maybe for our listeners at home like i'm aware of the cuban school but could you tell us a little bit about the school is it is the Joke hubert school of cartooning and graphic arts It is technically a three year vocational. School and We've been we've been sort of colloquially called comic book college But i don't like that Simply because it's not just comic books We teach character design and we teach humor and caricature we teach you know narrative story telling we teach animation so i mean a lot of the people that come to the school. Yes want to work in comics but I i have a background in art and Advertising i was in our director in an ad agency before i started working at a studio in comics so i try and tell the students love comics is a really tough very competitive business. Look into story board. Work look into advertising work. Look into character design. You know all kinds of other things to sort of softened the blow of the rejection of comics because look. Everybody thinks that they're going to be jim. Generally everybody thinks that they're going to be the beanal's but the beatles didn't even know the beatles were going to be the beatles and i think that maybe this is the old woman in me but i think they're allowed people that have come along through social media. And you know you get fifteen hundred. Likes on a pinup that you did. And you think oh. I'm going to be the next art adams at the same time. It's like okay. Well sure you're going to be a cover artist or you're going to be an interior artist. I think one of the things that i always tell writers who are looking for artists is don't just troll Instagram looking for a opin up that he like you make sure that the artists that you choose is going to elevate the book and it's going to be appropriate for the buck so the deadliest bouquet a real world series. If i had gotten a a in artist who is very cartoonish. It would not serve the book while i got someone who has a realistic style. Because that's what serves the book if we were doing a story like a kid's book getting a realistic for kids book isn't very good. Because kid's books tend to be a little more cartoonish a little more fun a little more. You know people are a little more bubbly in you know as opposed to looking very straight laced and everything so really. You might like someone's art but there aren't might not be good for the story that you're telling rey and i think that that's an important distinction that people need to make the other thing. Is that if you're looking at someone's art. Make sure that they have sequential pages. But what i mean by that. Make sure that they can show a comic page.

fifteen hundred jim Instagram three year one of those things one Joke hubert school adams beatles cuban school
"zero dollars" Discussed on I Read Comic Book

I Read Comic Book

05:48 min | 1 year ago

"zero dollars" Discussed on I Read Comic Book

"Don't get the individual like data credits and stuff like that. Which can be problematic. And i think you know for books like the deadliest bouquet. Where you've you've kinda got a team that's working on things you know who everybody is. You only need to credit them once but with ongoing books specifically at like marvel in dc. You may swap out some of those other roles. You know from paged or from issue to issue depending on time constraints and stuff like that and so it's it's tough to it. I guess it's tough. As people like us is comic book reviewers people who discuss about comics online to try to really credit everything because of the time some of those rules are just unaccredited in books. And you have to. We have to dig them out by finding things and stuff like league of comic. Eeks where steph which is like a crowd sourced base of information where people are scouring you know tweets and other other articles and stuff to get that kind of information so it is nice. I guess to round this back to a cape was saying. It's nice to see the all of the people listed in the book. Because i feel like that's harder to find especially when it comes to more popular books a lot of the time. It's like two names. Maybe three names on a cover when it's definitely you know there's an editor there's a colorful colorist. There's an inker and all that stuff and sometimes they just aren't listed on the cover it all. And it's it's a real bummer. When it is definitely like you said a group effort liming forgotten home which was an eight issue series. That i did through cosmetology originals. We had multiple flatters on that on that book over the aid issues. We ended up having three people flagging for it. And in each individual issue whoever the flatter was was credited and then in the collected edition it says color assists and then it has all three of them listed. It doesn't say which issues they're listed in for the collected edition but they are listed as color systems as to work at a studio and I mean some of the books that i worked on as you know doing background in king or You know color assists or whatever. I would be credited under the studio name so it would say like colours by the studio or inks by the studio or whatever and whenever i want to talk about those books it'd be like oh but your name isn't there and it's like what do i do. I have to show you my pasto.

eight issue three people three three names two names each individual issue once marvel
"zero dollars" Discussed on I Read Comic Book

I Read Comic Book

05:57 min | 1 year ago

"zero dollars" Discussed on I Read Comic Book

"And i'm dating myself with that tagline. Got but i don't know about all of our listeners. We'll see ya. I'm all of your listeners. Are very young probably i mean. It's all over the board. You know i feel like every time i think i understand like where our demographic is for the show. It's always surprise. May get a message from someone like. Hey i'm sixty five years old. I live in scotland. I love your show. I'm like cool all right. Let's see lists. Scotland is gonna is gonna get that reference might it might my brethren sister and will get that reference nah not so much everybody else though but But yeah i mean we greg. Who's a writer Has a fantastic book on his website and I always suggest. I used when we did the strange tales kick starter and i have been suggesting to people if you are thinking about doing kickstarter. Go to greg's website. Pick up the digital book it will either empower you or it will scare the living hell out view either way. That's good because there will then realize you're not ready to kick starter or you'll be like okay. I have everything that i need So i cannot say enough about greg's work and i can't say enough about james james's patients And his his real. Like know how i mean. Kickstarter will go crazy in-depth into the minutia of analytics. And i mean. I think that's fascinating. Obviously not everybody's going to be fascinated by that. But i mean they will literally say to you. Okay you got sixty five people who had Who had pledged to your To your kickstarter came through a link that you posted on twitter moore came through a link that a podcast posted. Or and it's it's fascinating then you can turn around and say oh. Wow okay so this podcast. That has you know twenty thousand listeners. To it i got forty people from that. Oh wow okay. So the next time i do a kickstarter. I'm definitely going to want to be on that podcast. Yeah so. I mean the. I read comic books. Podcasts you know maybe get a hundred people. Because i know you you know. Y'all have a huge following right. I mean yeah we think so. My girls in scotland. I mean i. I've always found the site of kickstarter with with that kind of stuff to be really fascinating. We did a kickstarter. What three years ago or something. Just to further show we were trying to basically do a like a tour across the united states in terms of going to a couple of comic book conventions and stuff like that and the amount of data you can get from..

scotland forty people twenty thousand listeners Kickstarter three years ago united states james james sixty five years old twitter sixty five people Scotland hundred people kickstarter greg starter
"zero dollars" Discussed on I Read Comic Book

I Read Comic Book

05:05 min | 1 year ago

"zero dollars" Discussed on I Read Comic Book

"The sort of captions with the symbol of whoever the character is so. If it's like you know. Ms marvel talking with captain america. You'll have like the shield and then the lightning bolt and things like that so I kind of liked that idea because it feels a little more organic than just everybody consistently repeating. Somebody's name so you know who's speaking because it just doesn't like nobody talks like that. Let's be honest. So i am. You know in my writing career started out as a. I got this note from an editor years ago saying that. I'm cool very economical when it comes to dialogue so i've been trying to write more dialogue but at the same time Being lederer as well. Like i don't really wanna rate too much dialogue because i think it's like you want the art to be able to communicate information as well like he doesn't always have to be. Hi my name is so-and-so and this is what is going on you know. The art team communicate attitude can communicate You know a just mood and such and you want the art to do that. Otherwise just a writer sort of writing over everything else I was just having conversation with a girlfriend of mine who's Also a film writer. And i said you know i understand that stories. Taken organic turn sometimes and and they have to change at the same time. I liked planning my stories out. Because i wanna make sure that you know. I don't want a or to have to sort of let her over a bunch of art. Because i decided that the story is gonna take this different turn and you know the art isn't servicing that because the artist didn't was privy to the whims of the writer. Kind of thing So i mean. I think corolla does a really great job at acting facial expressions even really slight things like in that first chapter when poppy grabs her daughter and sort of rips her daughter away from violet. In this sort of like you know what are you telling her. Don't don't fill her head with you. Know whatever garbage your spouting really. It's so indiscernible. But rose has her hand out in his touching hollies hand as hoppy ripping her from violet. And that's a that. That is an instinctual thing that you do. When you're around a kid is you always make sure that you're like making sure that they're right there. You hold their hand you you put your hand on their head or something to make sure that they are physically there that they're safe and i thought that that was. That was nothing that i wrote and that was just as tiny little thing that curl put in that that just makes that scene that just shows the heart of that scene. Now back to the pdf is you say i'm scrolling through right now. What else did i miss in this book. That's that's amazing you know. Actually i was. I was curious like you. Send us the first chapter of the of the story Did you change anything in order to move this from like a mini series to an eugene or you just trying to just release it all at once Just so that folks can get the full story..

marvel first chapter rose corolla years ago captain america
"zero dollars" Discussed on I Read Comic Book

I Read Comic Book

05:53 min | 1 year ago

"zero dollars" Discussed on I Read Comic Book

"I i totally get it. But also i'm not buying these books. Oh let's fair anyways for me this week. I'm excited for undone by blood or the other side of eden number three But i guess before. I say that. I should say one of our danny's hanging out with us on discord over recording his pick. His infant frontier wonder girl number. One this is the joel. Jones book that i believe is coming out which looks beautiful because joel jones just how to drop beautiful people my pick for this week is undone by blood or the other side of eden number three. This is by zack. Thompson lonnie nadler Pencils and semi sevilla. Probably the most prolific pencil or in the business right. Now i don't understand it. Colored by jason wordy letters by assan. Oats mon el how Basically this story is a heist gone wrong in the thirties and in the wild west because this book is incredible and it tells a story in present day quote unquote and in this case the nineteen thirties and a past from a book so a passage from a book. I should say That is like a parallel of the main story. I don't know where this book is going in terms of like how they're going to get out of this heist thing that's happening because everything started to go wrong. But i'm really really loving. What zack thompson. Lonnie nadler are doing with this undone by blood series. I from what i understand They had not intended to make a sequel to the original undone by blood Arc that they did but then it got picked up for like a movie or a tv dealer. Something they're like. Oh well. I guess we can probably write some more so very excited to see like where the rest of this book goes. Because i don't know what it is but this book gets the idea of a western so well and just nails in terms of like twisting the narrative in order to do a western style story but in a different time period in also having this parallel with this fictional cowboy character that only exists in books. that is actually a western. It's so really done. And i'm just i'm just loving the series plus i can't get enough of sammy. Coppola's art I'm not mad about him being on this book as well as abbot as well as everything else. So just give me more. That's that's pretty much my take on. I love this series. Everybody else should too. But yeah i guess i think that's it. You know this. Is we things up a little bit today because we have a special guest after the break So.

joel jones Lonnie nadler joel. Jones Coppola today zack thompson this week zack. Thompson jason assan. sammy One Oats mon el one danny nineteen thirties three lonnie eden
"zero dollars" Discussed on I Read Comic Book

I Read Comic Book

05:48 min | 1 year ago

"zero dollars" Discussed on I Read Comic Book

"Got protagonist powers. Yeah armor yeah exactly. So i feel like. It's a little heavy. Just just with the overpower being being overpowered. And then like we already know who your villain might be. I assume So it just seems like it's already Spoon feeding you foreshadowing really. I might pick up volume to In the hope that like maybe they're setting up all of these expectations to deliver a better surprise. That would be really nice But i don't think i'm gonna necessarily specifically Get this. i'm not going to seek this out. But i might grab it if i see it at the library. Why not right. You're not paying for it right so if this does seem like something that you might you might wanna read. I would make sure that you're getting the manga and novel because they d look very similar. And i've done that before is. I've requested a manga and it was a novel. Whoops what else you've been reading beyond that. Yeah so to pick something. That's not manga. Appreciate it you know. I can only have rene on the show so many times per month gus manga. I'm just kidding. I'm just kidding. I did read. I found the the red wall. Graphic novel adaptation and. The original book is by brian jocks. That was that was put out in nineteen. Eighty six and the adaptation is done by stuart more bret blevins and richard stockings. And if you're from if you're not familiar with what red wall. This is the first book that this author ever put out but there are now twenty two novels in the book series and the first one is about a mouse matheus at an abbey that is home to numerous different anthropomorphic animals. There's a very bad at that comes to town and his crew of other rats and they attacked the abbey. Spoilers book that came out forty years ago. Approximately matthew saves today day with the power of friendship and also some some mysticism in this adaptation. The art is boy. It's really cute. These chubby little mouse faces. Give me the same warm feeling. I get when. I see brian and our cat cuddling.

brian jocks twenty two novels forty years ago nineteen first book today wall Eighty six brian first one blevins richard stockings matthew so many times
"zero dollars" Discussed on I Read Comic Book

I Read Comic Book

04:10 min | 1 year ago

"zero dollars" Discussed on I Read Comic Book

"Podcast i am your host. Mike rapin this week. I'm joined by a wheel in deland gunslinger. Who caught me. Red handed kate lanphier such a firefly reference. It can be if you wanted to be so this week. We're doing something a little bit different We have a special guest in the second half of the show. But we're going to just go through comics and stuff first before we get into things so just change things up a little bit this episode. Two hundred eighty six of i read comic books to things to announce for we get started. One are good reads. Group had eight hundred members this week. Holy crap by just wanna say if you're a good reads member. Give us a shout on twitter or instagram. tell us what your favorite recent comic was. I just wanna know who's out there. Holy smokes eight hundred members. That's wild the other thing i want to say is that eleven. Am on may twenty second. That's this upcoming saturday. We're going to be doing. Hang out it's going to be a brunch. Hang out also wanted to make sure that people that don't live in the united states coming out with us so like you live in australia. Are you live in the uk coming out with us. Have some dinner or a late night lunch or late night dinner. I don't know what you want to call it but we're going to be there may twenty second eleven. Am eastern standard time. Can't wait to see you all we're gonna talk about comic books. We're going to have brunch. It's going to be great but let's get into things. Let me ask the legally obligated question. I have to ask every single episode. That is how have you been held comic books. Then let's start with you because you're the only other person here. Yeah i've been great. I started my little vegetable garden outside with my five plants and already been sun-scorched and might be dying. What are you. what are you growing may doesn't peppers. Okay how are what. is this a plant. Unless you live in arizona. I started the seedlings inside and then transplanted them outside. And then the next day and that was too much for the baby's okay. They all turned white. Okay it's very upsetting. I'm so no salad for kate. No salad for k. I got. But i've i've been picking up pretty much every manga number one my library branch that find. Finally i went to a different library branch and picked up all the manga number ones. There many bucks a problem. Okay so what is your. What is your end goal with reading. All these never once just trying to find the right next manga for you or what..

australia arizona Mike rapin uk united states twitter this week saturday eight hundred members five plants instagram second half Two hundred eighty six may twenty second eleven first next day One may twenty second eleven single episode
Elsie Teaches Emma To Be An Internet Mom

A Beautiful Mess Podcast

06:58 min | 2 years ago

Elsie Teaches Emma To Be An Internet Mom

"You're listening to beautiful podcasts. Emma recently shared that. She's expecting a baby this summer. So in this episode. I'm giving her a one on one on how to survive life as an internet mom online bullying in general overstepping in parenting on. The internet is always tough. But it's extra extra extra tough when you're a brand new mom so if you're at a similar stage in life to us this episode is for you and if not you can just listen and be glad that it's not you. Yeah yeah i was like how about we do an episode where you just give me advice about being a mom online. Because i just feel like. That's one area that People get royal judgy in mean on like even more than normal yet. I'm like ooh what's going on with this. Like i didn't become a mom till i can't remember enough. I was thirty four. Thirty five luscious say. I was in my mid thirties. When i became a mom so i had a whole decade of watching other people do online before i started so i knew it was gonna be rocky in that way. Yeah and it was everyone has boundaries whether you see them or not but even if you feel like you have pretty tight boundaries other people will not see it that way and it's it's just very challenging because a lot of the meanest comments you'll get our projections. It's not even really about something you did. It's about something that that person feels or that that person went through or that they're somehow trying to protect your child from so let's jump in. We've been blogging fourteen years so we definitely know how to deal with rude comments. Let's just put that out there. In the beginning it does get easier. We know how to delete in block. We know how to respond. We know how to learn from something. That is legitimate criticism. All of those things are normal to us for seasoned pros but when it comes to being a mom it does change it a little bit and I wanna give them a pep talk. That i never got because in some ways i wasn't prepared and i think especially in my first year of parenthood. I was a little bit more defensive than i am now. I wish that i wouldn't have been interesting. The internet tends to get really really invested in bloggers having babies and. I know that this already happening to emma. Even though it's like she's the most private person. I know a lot of bloggers. And she's probably like in the top two. Most private bloggers out of all of our group of friends. And it's still going to happen. So take notes emma. Here's your pop talk. Are you ready. Yes. let's do it. Yes and tell me and tell me what you think about each thing. Because i want to hear your thoughts to. I don't know parenting. I wanna say up front like the one of the reasons why we didn't make this parenting podcast and why we don't do. A lot of parenting advice is because that's not our job and we know that like i don't want it to be your job but i think in this one episode. I think it's worth it to just like go there Because we have learned some things and you're about to enter into a season where you're the most tired and the most stretched then that you've been in a long time and then to pile people being mean to you on top of that is just not fair. That's what i wish people. Well and i definitely feel like When people have made comments or criticism of my job which is like pudding In craps and things like that on the internet so if someone's like this recipe sucks. I'm like well you know this. I m putting this out there as a part of my career. Cookbook out. I you know have a. That's a big part of what i do on our blog. I feel a lot more like okay. This is what i'm choosing. But i don't really consider being a mom part of my career. I consider it something that i've always wanted to do. And i'm sure. I will want to share photos of my child and and myself being pregnant and things like that here and there but i don't really think of it as this is a career move. I just think of it as oh my mom's going to want to see this i'll post. Yeah okay well. It's harder when it's like that on that. No i have to skip ahead to point number five. Just read too early because it relates to what you're saying it says okay even if you make zero dollars from your kid never put them in and at et cetera. People will still call your mom blogger so just like let it happen. I was in a magazine article in. I think like people last year where they were calling me a mom blogger and it also had like clear and joanna from the home edit. They're definitely not mom bloggers either and then it had us with like you know some of the people who actually are mom workers so i feel like just having a kid in some people's minds makes you in the category of mom blogger. But i do think it's own business that the people who choose to do that they make these choices they make these big boundaries. They make these sacrifices. None of those things are we doing. And we're not even trying to enter into that category. It just gets muddy and other people's minds. Yeah okay so my first piece of advice and this is the best advice anyone ever gave to me. Before i became a mom and i think it's the most important parenting advice you can have is that you have to choose to listen to your instincts over everything so especially being a mama will want to give you a lot of advice from everything from you. Know your car seat choice to your education choices. You know if you ever open up about anything personal or any kind of struggle with your kid. The advice you'll get will be overwhelming and massive but your inner voice is already telling you at least for me every point in my parenting journey. My instincts have told me what to do. And i think that you can really trust them. They're there for a reason and they're really the biggest thing that you don't wanna ignore to now that makes sense. Yeah i'd i didn't read a ton of parenting books i've talked before about. I love the danish way of parenting. I and i did read a couple of books about adoption when we were first opting but reading like a ton a parenting books. I don't think is necessary. I think you have to listen to your own. Inner voice and it's good also to get like a core group of other moms who have some stuff in common with. You can listen to them. Like i usually ask my best friend a couple questions a year. You know or ask other moms. Who are bloggers laura. You know like ask her things whenever it has to do with like you know blogger specific stuff so

Emma Joanna Laura
People are being taxed for fraudulent unemployment benefits

Clark Howard Show

03:01 min | 2 years ago

People are being taxed for fraudulent unemployment benefits

"Like a bolt. Out of the blue you get a obscure. Federal tax form called a ten ninety nine g. g is in government. And it's from your state saying you received unemployment insurance which is just fine if you did get unemployment insurance having been unemployed sometime in twenty twenty and so you report that as essentially income on your federal tax return and you pay taxes on the unemployment benefits. He received fine so far. Except there was such chaos was state labor department's that unfortunately a lot of people received unemployment pretending be you bay would file using identity theft tactics pretending to be someone who may have stayed employed all through the corona virus employment problems and they received that money direct deposited into one of their counts pretending to be you again. And then you get the tax bill. The irs is said not our problem. You go work it out with the state so crazy as it. Is you now have to contact. If you get one of these because otherwise you'll be paying tax on phantom income money you never got somebody got pretending to be you. You have to contact those way. Overtaxed looked state unemployment offices probably have to fill out some state forms. Saying i didn't get unemployment wasn't me probably have to sign an affidavit which means if your y you can go to prison and then they issue hopefully in a timely manner corrected ten ninety nine g they send to the irs and a copy to you showing zero dollars received of unemployment benefits. The irs does not want you to say to them. Hey i didn't get this. They're going to tax you on it until and unless you get it corrected with your state you're gonna have to be persistent. You might need the help of your state legislator who can try to do what's known news constituent service to get this fix for you with your state labor department.

IRS
"zero dollars" Discussed on GOOD PODS DON'T HAVE LONG NAMES

GOOD PODS DON'T HAVE LONG NAMES

02:11 min | 2 years ago

"zero dollars" Discussed on GOOD PODS DON'T HAVE LONG NAMES

"Italian nightclub is all i can think about just green. I'm fucking drunk. And that's all i wanna do is just go home and eat this thing and then go to bed right. The guy calls me says. Hey man opponent all right cool. I say goodbye to everybody at the house. The girls all guys whatever. I go out the front door. I see the jimmy johns driver handing the sub to my roommate. So i fucking full sprint gunning for the front door what does he do. He locks the fucking door. Oh my god so you jump through it. I go to a back. He locked the back door. Oh he fucking. He was ship a su. He goes in his room eight. You're fucking some turn the fucking lights off and starts eating my god damn self. So what do i do. And this is a tri level so his bedroom window was kinda like down a little bit room in not bashing on the focus earn and then i take boom and i blasted his entire fucking window out. Get yourself over. Saying here's the thing i thought he was eating my sandwich he signed for it. Took it in the house. Didn't know that i was coming. Overhead locked the door behind him because he was drunk. He was in bed. He wasn't eating your sandwiches fine so at least both silver linings so the door that right he let me in. I go in there. I'm barehanded scooping up shards of glass in throwing them. Oh yeah and then. I saw good hammered dude so i call my landlord the next day. Sounds like hey bro i know okay. You just had to replace a window at the neighbors duplex. I broke ours last night. You told them yeah. I would have said some refunding. Do of iraq knocked on my like. Hey bro that's my fucking away. San we got zero dollars back. Metzger deposit well. Yeah you're i bend your apartments l. Smelly cat piss and dirty laundry. Okay no jesus christ have. I lived in some question in my college years. Absolutely hold on. I'll let him try to rip that..

jesus christ zero dollars last night both silver linings jimmy johns iraq next day Italian eight
How Tech Companies Are Changing The Way They Price Things

WSJ Tech News Briefing

14:28 min | 2 years ago

How Tech Companies Are Changing The Way They Price Things

"Chances are you've changed the way you spend your money. This year from the tech companies have noticed everyone from apple to amazon. Zoom has been experimenting with the way they price their products to try and entice and keep customers joining now to talk about. Some of their strategies is our personal columnists nicola wedding. Hey andy cole. Thanks for being here. We're going to run through the specifics in a minute. But i want to start by asking. Why look at tech. Companies pricing moves this year. What are these decisions. Tell us about the company's cigarette question. I was curious about whether or not the economic downturn prompted by this very unique pandemic would prompt companies to consider new pricing models. Or in what ways would test traditional pricing schemes. And the reason why it's unique is because economic downturns sometimes forces prices down until in this case. No one was flying into some flight. Prices went down some airlines offered. Buy one get two free seats deals. But in other cases prices went up because grocery van was higher because supply chains were in disarray. Because operational costs were higher for places like restaurants so is really interesting. Look at how companies are reacting. To this unique time i think we often think about economics and pricing models as firm that nothing is new and that there are no real experiments and pricing. But the truth is when there is a moment like this one. Nobody really knows how consumers are going to react. And so in a way a lot of these companies conducting experiments and we saw a lot of companies. Take some different approaches to that. So let's run through some of the examples we saw and we'll start with entertainment reminded us how hollywood adjust in the world of closed movie theaters. Obviously it was a huge hit. Two movie theater industry because being locked in a closed room for two hours isn't exactly cove friendly disney to interesting approach. It launched disney plus very recently and that was probably a saving grace for the company because there are lots of areas of the company that were not doing well like parks for example and mulan was. One of its biggest blockbusters this year to two hundred million dollar. Movie is the remake of a classic. A favorite of mine and they decided instead of releasing it exclusively in theaters which is normal to charge thirty dollars for early access to milan with called premier access and it was an interesting move because they were going to charge thirty dollars which is a pretty high price for streaming service as an add on to what you're already paying which is six ninety nine month for disney plus and offer that early access for three months and then make mulan apart of the larger library in december for centrally free included near subscription. So kind of just charging the price that it would cost to go see the movie at the theater but from your couch now. Milan might be a bit of an anomaly. Because of a number of factors including concerns over where the movie was filmed which was in a part of china where the government has been accused of committing some human rights abuses but batted mind. How was milan received the gamble. Pay off it fell flat. Most analysts say because of two reasons one is because there was a lot of controversy around the filming location. The ceo admitted this himself. And the second reason is that the price is really high and instead of framing the premier access price as discount for disney plus subscribers so they could have charged forty dollars for non-subscribers and thirty or twenty five dollars for subscribers to make feel like. You're getting something out of it. You know a deal. The church this premium price too subscribers. So milan didn't quite work out. It sounds like but is this something that streaming services and entertainment more. Broadly make testing. Interestingly disney's biggest rival one of disney's biggest rivals warnermedia decided to release. Its entire twenty. Twenty one slate of films included with hbo. Max not opting for the premiere pricing model and disney's next release which is pixar soul will be included in the disney plus subscription and not as premier. Add on. so you know that sort of indicates that move london. Do super well for disney. But i do suspect that if we are staying away from movie theaters well into twenty one well into twenty twenty two that they will try this again for another blockbuster release maybe with a lower price. Got it okay. So let's move on to apple. They released ton of new products this year and played on what you have dubbed the. Goldilocks effect. Can you tell us what that means. Goldilocks refers to a good better best pricing strategy. So this means you get three options or three buckets of options that represent sort of like the budget the mid tier and then the expensive model for those who have a very high willingness to pave the latest and greatest features apple for a long time has released new models one or two and then discounted previous models older models to sort of represent that good better best strategy so the budget option was always like last year's iphone this year. They released a record number of new iphone models so five in total and actually the budget option is a new phone. That was released this year. So i think what that says about apple said moving forward. They want their entire lineup their new lineup to represent more pricing tiers to appeal to wider swath of people so even those who are willing to spend just a couple hundred bucks at a phone can feel like they're getting a new iphone sort of expanding their addressable market. And as you mentioned. This is a tactic that apple has used since long before the pandemic but is there a reason sort of doubling down on this in a year like this one. Yeah you know. One of the pricing consultants. I talked to says that more pricing tiers kind of a protective measure for some companies apple is a premium brand so they can get away with selling a multi thousand dollar iphone in during an economic downturn but the lower end iphone. se. That's just a couple of hundred bucks you know. Three three between the four hundred bucks allows them to keep the customer that has a tighter budget in their brand. And hopefully that person will upgrade to a more expensive iphone in the future got it and in a similar pricing move. The fitness company peleton introduced another more expensive stationery bike and lowered the price of the existing model by about three hundred fifty dollars. So what fa logic with this move. Eso not exactly good better best because two tiered pricing system. A lot of economists called this committee classic price discrimination where someone who has ohi willingness to pay more features will pay for the very expensive two thousand four hundred ninety five dollar by plus with all the bells and whistles and those are just starting to get into a stationary bike gang but really wanna peleton are willing to pay the eighteen ninety-five price. This one research paper. That i discussed in the peace looked at this williams sonoma case where two hundred seventy five dollar. Red baking appliance wasn't selling at all and then williams sonoma a more expensive model and then the cheaper model. She sales doubled. So you know. Peleton may have been drying from this classic case here we. We don't have exact numbers on its performance but in earnings calls peleton was very bullish on. It's cheaper model and said that it would continue to be its bestselling bike but what happened is during the pandemic people were more willing to pay for premium equipment because it was replacing their gym membership. And so wait times for this. Newer by plus are now up to ten weeks and wait times for the cheaper bike are know almost half that that time so it seems like maybe peleton should have priced. They're more expensive by maybe even higher or maybe they're less expensive lake even more affordable. So i think that brings us to the fourth big pricing strategy. We saw which is this trend of companies dropping walls and generally making more of their product or service accessible for free. You just right into some of what we saw there. Yes so early. On in the pandemic a lot of companies were responding to this very sudden turn towards work from home and being online and not really being able to communicate with with other people in person so zoom for example lifted their forty minute limit for k. Through twelve educators eighteen other service providers lifted data caps. Comcast made its network of xfinity Wifi access points free for everyone. You don't need comcast subscription. The list goes on and on what they're sort of taking advantage of is the fact that free is great advertising and free something really miraculous to our brains. Were very persuaded by zero dollars. There is this very famous study of students who had the choice between a one set. Hershey's kiss or twenty six cents lynch truffle and when given that choice most students picked the lynch truffle but when the researchers lowered the price of the hershey's kiss to free and the lynn truffle to just one cent below. Even at the price difference was the same. Most students opted for the free. Hershey's kiss so free has a very strong pull on our psyche and these companies. Think that in offering free services they spread goodwill but they also increase the amount of people who are using their service and the thinking is that potentially those people will pay for other things in the long term. so nike is a good example of this. They made their are trading club app. Free the premium subscription cost some amount of money to be able to work out with their very chiseled very good-looking trainers and These trainers are wearing like clothing. And there's a short cut in the app to buy nike apparel and so in making the free They're able to sell more naked goods so they're actually making it free permanently. Yes that nike move definitely worked on me but i wonder aside from that. What is the business case for this option. I think i'm still a free user of zoom for instance which is not making them any money. As far as i know we have seen some indications at this early working for some companies zoom was extremely well positioned to do well this year but in making their service free they got more people acquainted with the service and they started rolling out new products like this new pricing page for people like trainers to charge for zoom sessions. And so i think if you're used to using a service you're more willing to hand over your credit card to that service and their revenue shot up. You know something like over three hundred percent this year year over year that may have something to do with the fact that zoom was like the premier video conferencing tool that we all leaned on but also has to do with the fact that they have a really robust free tier that allows most people to use the service without paying for for extra stuff finally we have subscription model and it sounds like the grocery delivery market is a good example of this. Yeah so home. Delivery exploded this year. It allowed people to stay away from grocery stores which all of a sudden became dangerous activity and Walmart really capitalized on this moment by offering a subscription service It's called walmart. Plus and it includes free unlimited delivery from local stores. The thinking is that it pays for itself interest deliveries walmart says. What's interesting about this example. Is that you know. Walmart really rushed this program out and so they had very scant perks and the program cost ten dollars a so that easiest comparison the laziest comparison is is tames on prime which on top of free unlimited delivery offers you know this giant entertainment bundle free photo storage etc etc until i think it was is hard for people to justify the price between walmart plus and amazon amazon prime. But we don't have numbers for walmart plus yet and it may very well have been a success and walmart plus and amazon prime aim to do the same thing which is try to make walmart or amazon the default shopping choice in her mind and i think walmart plus is a good way for walmart to become more salient in people's minds. And let's just break that down a little bit more. How does the subscription model actually work to create sort of a stickier relationship with consumers. Yeah other examples are dash pass. Switches door dashes new membership tier which lowers delivery and service costs for its customers. These companies are trying to keep switching costs high. So you want to feel like the more you use this service. The more you safe if you delivery cost three dollars typically for every order the more orders you deliver the more you squeeze out of that thirteen dollars. A month subscription so they're trying switching costs high and trying to increase the willingness of customers to buy without thinking are those are the five strategies we said at the beginning that this is sort of a big experiment. So what are the takeaways here. Are there certain hypotheses that are clear winners and losers will i. I think one of the the clear winners is definitely more pricing options for customers. That said can self select into whatever tier. they're most comfortable. Paying and that maybe premium pricing wasn't the right move but the truth is this pandemic is to go on for several more months or potentially another year and Pricing changes all the time and in the course of my reporting the story had to change multiple times because the prices kept changing perks. Kept being added onto bundles into it. Seems like companies are still trying to figure this whole thing out as we all are very enough all right. Our personal tech columnist nicole new. Thank you so much for joining me.

Disney Apple Milan Williams Sonoma Nicola Wedding Andy Cole Walmart Peleton Amazon Mulan Pixar
Suicide bomber in Nashville was home grown terrorist.

THE NEWS with Anthony Davis

02:22 min | 2 years ago

Suicide bomber in Nashville was home grown terrorist.

"This city in publicly identifying the suspect and his fate officials disclosed a major breakthrough in their investigation even as they acknowledged the lingering mystery behind the explosion which took place on a holiday morning well before downtown streets were bustling with activity and was accompanied by a recorded announcement. Warning anyone nearby that a bomb would soon detonate then for reasons that may never be known the audio switch to a recording of petula. clark's nineteen sixty four. Hit downtown shortly before the blast. Investigators have not uncovered a singular motive for the act nor was it revealed why one had selected the particular location for the bombing which damaged in a t and t building and has continued to wreak havoc on cellphone service and police and hospital. Communications in several southern states as the company worked to restore service some speculated online that sixty three year. Old warner was the five g network. Conspiracy theorist was not known to law enforcement before the christmas day blast in the past month warner appeared to put his affairs in order. He transferred ownership of the home where he'd lived for decades informed a regular business client. He would no longer be working. Property records show on the day before thanksgiving one transferred the title of his longtime bak- town road home to los angeles woman. the transaction acquit claim deed. That did not require the woman. Signature was made zero dollars the. Us government headed toward a chaotic last few days as president. Donald trump finally signed a nine hundred billion dollar pandemic relief package that will deliver long-sought cash to businesses and individuals into also avert a government shutdown. The massive bill includes one point four trillion dollars to fund government agencies through september and contains other end of session priorities such as money for cash starved transit systems and an increase in food stamp benefits. Democrats promising more aid to come once. President-elect joe biden takes office but republicans a signaling a wait and see

Petula Old Warner Clark Warner Donald Trump Los Angeles United States Elect Joe Biden
Zconomy: How Gen Z Will Change the Future of Business with Jason Dorsey

Entrepreneur on FIRE

29:22 min | 2 years ago

Zconomy: How Gen Z Will Change the Future of Business with Jason Dorsey

"Jason. Save up to fire nation and share. Something interesting about yourself that most people don't know sure what's up. Fire nation thrilled to be here with you. Huge fan fire nation. Everything about something that most people don't know about me is. I wrote my first book when i was eighteen years old and it was so successful. I ended up sleeping on the floor of a garage apartment with five thousand books that i had printed thinking somebody was going to buy them instead. They were furniture. So a bed of books means you're not selling as many books as you want to fire nation but guess what jason's grown he's matured and right. Now he's rocking z. Konami which is all about generation z. And how gen z is going to change the future of business. So i kind of want to start a few steps back jason. Because i'm just curious like how does one get into studying generations wide. Did that interest you. And why did you get into it. Yeah share well that. I book that i wrote when i was eighteen at ended up not selling it first and then becoming a real big bestseller and i started speaking all around the world and i ended up on sixty minutes and i was on. That show is all about millennials. And i'd written a bunch of books and started a company and everything was going great but after that show i started speaking all these corporate executives who are now our primary clients but i was speaking all these exact and he would say such terrible things about millennials and i am a millennial pretty fended lazier titled your pants or fall off. You live with your mom and all this stuff. And i'm like well. No actually. I have my own house in our own office building in my parents worked for me and my pants are on very snugly. Thank you very much. And so so after that i remembered Clear as day. I was in this boardroom. Big public company and the ceo had said Some things about millennial employees. That i just i didn't fully believe and i'd spoken about half a million millennials at that time and so i asked him because i didn't know any better. Now i serve on lots of corporate boards. You know one of the couples on sold for eleven billion dollars. I live in this world now. But back then i didn't i didn't i didn't know and it was really a set up for success so i asked him i said is there any way i can see your data about millennials because you say the turnovers hiring. They're not as engaged and on and on i. I love to understand better. So i can conceptualize it and maybe help also for so. There are a lecture or whatever so they sent the data to me. And the data didn't match with the ceo had just said in the boardroom which basically never happened. Ceo's don't go off the cuff in front of their boards prickly a private publicly-held company like that. So i asked my wife who has a phd. I said denise you know this is. The strangest thing was just in this room with this pretty famous. Ceo they said all these things with great conviction then. I looked at the data and the data doesn't match what they just said. I said what do you think we should do. And she looked at me and she says we start a research for. She's up because if they don't even know their own data if we can help them to understand their data make better decisions and we can really great copy and help lots of peoplesoft. Lots of challenges and so. That's how we got into this thirteen years ago. We founded the center for generational kinetics. We lead research all around the world for many of the biggest brands in the world. And all about separating generational myth from truth through data so leaders can make great decisions whether you're a startup or venture capital or your bootstrapping yet or you're in a big public company getting accurate data and being able to make decisions based on that increases the likelihood of success de risk strategies. That you're looking at drives innovation and so forth and we found that generations in particular or one area where there was just so much myth and so much misinformation and if we gave people great information that it could take action and that was incredibly exciting. We've had seven hundred clients since then which is pretty wild and done studies all around the world and just love it absolutely it now. Your ceo is just flat out wrong when it came to millennials and you had the data to back it up. Did you ever go back to him. And just be like joe burrow. Check us out. you're wrong in also my pants. They're pretty snug. Check them out. I know that was a quiet. But i really do credit him and i if it wasn't such a negative story i would say what company is because it's really big famous company but But no but. I do believe that he something that we saw frequently. Which is the idea that generations older generations. Think of millennials through the lens of their kids or their grandkids and so that that becomes a proxy for the whole generation. And in fact when we wrote the economy book new book. What we found is the same thing was happening again and there was all this misinformation and it just wasn't true and that's why we spent less two years right in the book is because we've got to clear this up because when people have the wrong impression about an entire generation it leads to so many problems for everybody. Everybody loses so no. I never never corrected him on it. But i do give him credit for sparking the idea. I'm glad that you do give them credit for sparking that idea because sometimes fire nation. Is those things you just like you know. I'm not just quite sure about that. Let me look into it. They can really uncover some great opportunities in one thing. That i think is a huge problem in this world in general and especially when you're talking about generations is just regurgitation. You'll hear one person on one talk. Show say one thing. And then you'll regurgitate it. And then somebody else regurgitates regurgitation and like seven layers down. You're like how'd you hear that. They're like oh. I don't really know like somebody just mentioned it and like now you're speaking it like it's the truth and it's just regurgitation of what you know is something that has no data to back it up. So what most people get wrong jason when it comes to generations break that down for us shared. There's a few things that jump out. The first is this belief. Generations are a box or stereotype and that is absolutely not true. We're generational researchers. This is what we do more than sixty five generational studies and what we see is generations are not a box but what they really are powerful clues and as long as we used them as clues and only clues to dry faster connection trust and influence in create all kinds of positive outcomes. We don't wanna put people in boxes. We wanna use this as clues. So we can figure out how to better lead market sell collaborate innovate and so forth. And when you sort of at that level people seem to really embrace it because it just gives them another lens to better connect. So i think the first is people think. Generations are boxes or stereotypes. And they're not in fact. Our clues are driven by math. We look for what's called predictability by scenario so that's the first thing that people i think it wrong. The second is this idea that generations are the same around the world. Now one of the things that we've uncovered repeatedly in our work. We publish all this on our website. Is that generations vary by geography so for example in the us will see differences between urban and rural within the same generation. And that i work a lot outside the us and we'll see differences. Has we travel around the world and that's important because if you're a global company or frankly a global brand fire nation is you want to make sure that you really representing each of the different geographies. And what makes them different now. One cool thing that we've uncovered and we talk a lot about this bunches. Economy is the most consistent generation the world. now that doesn't mean exactly the same but the most similar generation the world is now gen z. Gnc's about twenty three twenty four years old. The oldest and the reason the most similar is because of cheap mobile technology so if you live in different countries around the world you might even get your phone for free as long as you use it for payment. Think about it started using a text. Payer sort of like a mobile credit card in different parts of the world and because we've driven the cost of a mobile down solo basically two zero in many places now. All the sudden young people around the world are having access to entertainment news information dating banking on and on and on and as a result of that. We're seeing a lot more similarities. As i travel all around the world the younger you get but interestingly the older you get even to gen xer baby boomers from a different planet as you travel around the world. So that's something people get wrong. And then the last thing that i think people get wrong. And is they have to deal with a bunch. Is people confuse life. Stage or age with generation. So for example jen's is now twenty four but when we do studies and ask people how do you think the average millennial is they'll say twenty five as if we didn't keep getting older you never talking about millennials for fifteen years. Say there they're now forty. I think that's a board it because you stay in the saying generation but you pass through different life stages and frequently people confuse the two and it's very important to understand the difference because if you're trying to market or employer build a business that targets different groups generations gives you all these clues but we got to distinguish between the generation which travels up right at ages up baby boomers for teenagers versus life. Stage for example high school or college which are still pretty similar ages as they have been for the last four years and so knowing. The difference helps you to understand that. Yes really interesting. How people always confuse age with generations. And how that all goes. I mean you know. I was just talking to a friend the other day literally. He's in his late thirties. I'm in my late thirties. And he's just going off and riffing about jenner. How millennials or just entitled and all this stuff and it looks like you know where millennials. He's like oh no. I'm definitely not a millennial mike. Well we're we're like the oldest millennials millennials. And he's like well. I need to look at that. And so it was funny. He came back. We know there's actually a lot of great things about millennials and he's now like listing off all the good things because he now is identifying himself as a millennial so it's really interesting fire nation and yes. We do get older. That is what happens to all generations and all human beings foreshore. And we're gonna die something. I'm pretty excited about as soon as we get back from our break which is about how generational work is actually going to solve challenges for both entrepreneurs that's you fire nation and companies as well as soon as we get back think is the best platform to create market and sell your own online courses in. We speak from personal experience. We've been hosting our online courses within kick since two thousand seventeen with dinkic we can deliver content to our students in a simple user friendly way that allows them to learn and take action fast plus our students are always raving about how easy it is to follow the flow of the contents. Thanks to think theme and templates. So if you're ready to create an online course to help you reach a wider audience build revenue in make a bigger impact than think. If is the perfect partner to have by your side to prove it. Think if it has an exclusive for you fire nation. Their five day course challenge. Here's what one of their recent students had to say about. This challenge helped me gain the confidence and clarity. I needed as well as a perspective required to compile my specialized knowledge into marketable contents that others will be willing to pay for sign up for this free challenge today at think dot com slash fire. That's t h. I n k. I f i. C dot com slash buyer looking for business. Coach was helped thousands of entrepreneurs just like you to increase profitability by an average of one hundred percent per year all for less money than would cost a higher a fulltime at minimum wage employee fire nation meets clay. Clark klay has been coaching businesses. Like yours since two thousand six yep even through the great recession and he does it for less money than would cost a hire a full time minimum wage employees at a time when inc magazine reports that by default ninety six percent of businesses will fail within ten years claes helping businesses like yours to grow on average by one hundred and four percent annually. Houses even possible clayton only takes on one hundred and sixty clients so he personally designed your business plan. Plus cleese team helps you execute that plan with access to graphic designers. Google certified search engine optimize web developers online added managers videography workflow masters in accounting coaches visits thrive time show dot com slash fire to see thousands of video testimonials from real people. Just like you. Who plays helped over the years. That's right do your research view. Thousands not hundreds of proven documented in archives videos. Testimonies from real people just like you. At thrive time show dot com slash. Fire thrive time show dot com slash. Fire then schedule your free consultation with klay himself to see how he and his team can help. You thrive so jason. We are back. And as i kind of teased before the break. I wanna get into. How generational work console challenges for fire nation. That's for us entrepreneurs but companies as well. Sure that with us. Sure one of the things. That also is not obvious as i'm venture partner at a venture capital firm and serve on lots of start up boards. It's an extremely passionate about and what we're seeing much of the opportunity being created today has a generational trend or thesis. It's the adoption of new technology new solutions or bringing a different way to look at old problems and when that happens that's where both change and frustration and challenge and frankly companies go out of business but it's also wear new opportunities are created so i'm speaking with entrepreneurs and working with entrepreneurs were trying to look at what are millennials and particularly gen z. Doing right now that you might want to be able to build a business around or leverage as their pine power influence increases so for the first time what we're seeing is technology trends are rippling from the youngest to the oldest and that's a huge shift. It used to be from the oldest more affluent down to the youngest. But now we're seeing younger. People are actually driving tech adoption up to the older but the key as an entrepreneur mississippi that we coach entrepreneurs about is being able to sort of step out of your generation and look at it through the lens of another generation. it's what we call generational contexts. One of the best ways to do that is actually bring members of that generation into the conversation. I can't tell you how many times i'm speaking at places. And they're asking me all these questions about millennials or gen z and. I'm like well. Why don't we invite some of them to the conversation. Let's talk to them. Uh let's actually talk with them. See what they say. Say get and so. I think when you look at bringing generational diversity into the workplace into innovation. You can solve all kinds of interesting challenges. I'll give example right now. What we're seeing is the gen z and even younger millennials. I talk about both of these in this economy book. They want a different on boarding experience. Obviously we're in this time of covert and all these changes but even before that what we saw is that the youngest generation wants to be on once on boarding to be by text message. Which sounds i know a little bit wild but there are companies. Do all of their on boarding through text message so you get semes- before you Short for your first day in alaska you just give you a simple example. This is in the book from coming called on border. When you they'll send a text message and it'll say what's your favorite snack three o'clock when your energy starts to go down. Do you have a favorite sports team are causing all this sort of stuff and the is when you show up for your first day. Or they'll even now senator gift baskets to your house. They'll have all your favorite snacks ready for you on your show up because they already know because you put in your text message or the. Have your favorite sports team. Or they'll find the best place that you wanna go eat or have that food delivered so they're engaging you by text message in a process that generally used to be in person and frankly pretty terrible at most companies. There's another company that worked in with again. This is generational trend. They figured out how to pay all employees fifty percent of their wages every day at no cost. They're called instant and what they did. Is they basically said you get a text message or message on your phone after your shift. And it says hey. Would you like half your money today. Yes or no. If you click s you get your money. Will all the sudden now you have. An entire generation is growing so fast that thinks they should always be able to get half their paycheck. Every day will imagine how that changes so many other things and all the sudden other generations. What do they say well. This text messaging on boarding thing is pretty cool. You mean i can get paid every day. That's pretty awesome. I think i want that. To and all the sudden the generational trends creates huge businesses. And those are the types of things were seeing you know so much. Innovation is driven by other generations. This is the key they don't even think it's new or different when we interview them. They think you've always been able to do on boarding by text message because they never got on onboard before there was text messaging or if they've only worked at a place that gave them the ability to get paid every day. That's how they think everybody gets paid. And you know older generations. So i work with the frequently. Get defensive and they're like you know. The young generations are trying to change everything. And i'm like no. They're not this is just all they've ever known they don't know any differently. Change to them is actually doing what you're proposing and it's not about one being right or wrong. It's going we can. We can leverage us. We can adopt this and all the sudden on boardings better retention is higher engagement is higher in these types of things and you see it on the marketing side for those fire nation members who are really growing their businesses and they're more than sales marketing. Same exact deal and the idea is just recognizing this you're creating so much opportunity. We see this particularly with social media. We see this with podcast such as yours that this is a great way to engage younger generations who then index for talking about these things and driving awareness in referrals and excitement fire nation. So many things to take away here. One of my favorite things jayson broke down was specifically tech trends are rippling from the youngest. To the oldest. Like think about that shift. Think about that change. How the ripples actually going from the youngest to the oldest now which is a complete flip from how it used to be back in the day and one thing. I wanna really dial in on just because i'm personally curious and i think fire nation is to is this the up and coming generation now. Let's talk about generation z. Like who is generation z. And what do we need to know about them. Yeah absolutely so gen z. The key thing is that they're already twenty three or twenty four years old. So that's a good starting point and what we uncovered in our research and we publish. This is economy. Book is at gen. Z is the key thing we got all these research firms around the world to change their birth years. Gen z does not remember nine eleven and that is a huge deal because it's the biggest event for the millennial generation we call generation defining moment. But jesse doesn't remember it at all. They learned about it in school or heard about it from a parent or they watched the video on youtube. But it's not something they experienced and they're now twenty three twenty four years old so a huge event of the generation before they don't remember in fact they're they're covid nineteen is essentially their defining moment. This pandemic is the generation defining moment that they're gonna take with them and we talk about this a lot. So one thing is they. Don't remember kievan of a previous generation and the other is there. Cuban is happening right now. But what i think you're entrepreneurs will find super interesting is that we've been doing this. Study for the last five years called state of gen z and. It's our big study released every year. And what we've uncovered and we've seen it for five years in a row now is gen. Z is more practical or frugal with their money than previous generations. And this is shocking and when we dig into it what we find out is that gen z came of age around the great recession. And what do i mean by that. Their speakers are experts. Like you talked about earlier. This regurgitation people running around saying oh gen z struggled during the great recession in the workforce they were twelve and were not working right but instead what they did is. They saw their parents struggle. They heard their parents struggle. They know people lost their houses. They saw millennials drowning in student loan. Debt having back home a mom and dad and you put all that together and what you see is. They're very conservative or practical with their money. As a result they're driving double digit growth at stores. They like couponing they wanna know. They got a good deal. They want things to be a bargain. They want them to last a long time really have utility and what we see. The example. i'd like to give is a gen zero sixteen years old. We'll have a birthday party. They'll get fifty dollars. They're all excited it away. And then they'll go to their mom or their dad and say hey. Can i have fifty dollars. Wanna go buy something. Mom or dad will say but you just got fifty dollars. And they'll say oh. No that's my money your money. It's overseeing that so if you're trying to market to them you've got to understand their practicality with money we also see the gen z when we do values based research. What we find is for the last four years Their top concern was climate change. Or would they would call climate crisis in their own words. And so that's been the top that they've been looking for brand alignment and for entrepreneurs to get behind and so forth however in the last six months we are new study. Social justice has leapfrog. Climate changes their top issue. And it's significantly more now so all the sudden as you see the generation respond to events around them. You can sort of see how they're shaped so if you wanna make sure in line with their values you gotta know what their values are going. Even deeper on the employment side is people look to hire them. Gen z no is looking for stability. This one's this one's tougher for entrepreneurs. So i want to explain it. They're looking for stability in an employer. What do i mean by that. Gen z saw these layoffs. I heard the layoff. Seen millennials struggle and as a result they're looking for an employer that they view as stable. So it's interesting because they tend to automatically defined stability by being a big company. So they'll say. I want to work for a big company will say why and they well because they're stable and the truth is you and i both know that. Just because you're big company does not at all mean that you're stable and just because you're a small business doesn't mean that you're not stable so it's important that you message to them. We also found in our research is gen. Z is very much interested in benefits which is shocking given their age in fact two years ago. Twelve percent of gen z was already saving for retirement. Wow and yeah. That's crazy right and many of them already have an emergency savings account. These are eighteen year olds. That are taking up their phones showing us emergency savings accounts and it. Just it's such a different generation. I think the key here. Mrs so important for all the marketers who are listening our nation is at gen. Z is not millennials. Two point oh they are not millennials. Just more extreme. That's total bunk. People say that it is not true. Jesse is a completely different generation raised by different set of parents who has come of age only knowing social media it has always existed for them. That's why they trusted so much at the same time. They're more diverse than any previous generation. Different set of values different purchasing pathways. And now the key is they over index on influence because of how they use digital media and already twenty four years old fastest growing generation in the workforce today on a percentage basis. And they're gonna be the most important consumers to get right over the next ten to fifteen years. One thing that i assume and please correct me if i'm wrong. Because it's just an assumption but generation x. And millennials like this is like. I'm speaking of my generation's here that i cut kind of overlap. Both pretty closely. It's we came to like being seventeen eighteen years old and it came to money in debt. Just kind of close our eyes and kind of believed the rhetoric of. Hey you just have to go to college and it's going to be expensive and you're going to get college dad and that's okay and you're just going to be a paid off at some point in the future and now like millennials and gen xers just hammered with this dead. They can't payoff ten twenty even sometimes thirty years later because it was just brutal with the mountains of debt that people kind of blindly get into it. Seems from what you're saying. Generations not gonna kind of take that same approach in just blindly. Sign away their lives to this debt of secondary education in colleges and universities in the such. Is that true. Wow that is such an insightful. I mean you you are super pro do so yes. That is actually true What's interesting is when we studied student. Loan debt with millennials in particular. That's what we call an economic anchor. So what it's causing. It's actually causing millennials. Now this is wild to delay marriage kids and buying a home because of student loan debt and that has massive ramifications on all parts of the economy to everything from financial services whether or not. You're buying life insurance. You know the the homebuilding recovery like on and on we could keep going to income households. There's just there's so many things that are impact even ultimately the ability to take care of your parents later on so what we saw. Was that large student loans at delayed major life commitments which we which is what's happened as a result And by the way gen z will tell you they're not sure that if spending a whole bunch of money and college actually pays off his it remains to be seen right now for millennials. We were told. I'm a millennial. We were told getting the best college at an. Just get debt. And will all be worth it and then for a lot of it wasn't on the flipside. Gen z in our new. Study in this in this economy book because it's important to understand how thing about education gen z is trying to graduate from college with as little as possible ice which is super cold. They're also saying that they're looking. They're very interested in the employability of their career. So so if they go and they pursue a certain path. Am i going to be able to get a job in that path. Now by the way kobe. Nineteen has been a massive massive. You know challenge for that because there are people that were three or four years into college university you know. Maybe they're going to study retail merchandising. Well aren't hiring never hired for that role again or they studied. You know oil and gas and those aren't hiring whatever it is so all the sudden people who already had you know pretty heavy commitment are now realizing that that path isn't there for them but we are single. Gen z particularly during this experience. Right now is they're saying. Hey i want to make sure. I'm getting value for my education and raven seeing well if it's going to be online only i'd rather go to a community college or state school or somewhere else. Get some credits. And then i'll figure out. If i want to go back into the future maybe take a year off and then come back and so forth so there definitely much more conservative with debt when it comes to college university and by the way the other people who are more conservative are their parents boomers had to cosign on all those millennial loans just. That's my mom about it right. And that as a result for many millennials it was tough for them to pay it off on the flipside. Gen-x is going well. I don't know if it's worth it gen x. Gen z kids. You will not end up. Like those millennials so the that's also being weighed into the conversation now is college university worth it and then you add the layer of kobe. Nineteen is it worth it if it's nontraditional experience and you know i don't know the answer to that but it is something we're observing and now this is where it gets really interesting. So the oldest members of gen z. Those that are about eighteen to twenty four. They're bearing the brunt of this. Pandemic what i mean by that is in our latest study. That group was most likely more than any other generation to lose their job. Have a decrease in pay or have a shift in responsibilities meaning. They had to assume a job that they didn't sign up for where it gets interesting though is younger so my daughter is nine years old. Her name is russia Sushi is in fourth grade right now. She heard this is in the book in third grade. Her last end of the year project. Which i didn't know anything about Was she went and built a presentation. She built all and google sides. She built it all in spanish. She had animation. She presented it. She recorded it and then she uploaded to classroom and she thought that was completely normal. She's nine and then of course. You saw one of my powerpoint slides. He's not very good. So i say that because the younger members of gen z. This is the real twist here. They might end up turning this pandemic into a positive. Because they're going to learn a whole different way to learn to collaborate they're going to get the benefit of the older part of the generation struggling. So they can learn from them. All of this stuff largely will be resolved in terms. Of least what normal looks like in the future and so they're gonna get the benefit of all of that the closer you are to those transition years of eighteen to twenty four the worse is but the further away the more benefit could end up being you so it's pretty interesting that within the same generation you can have two very different experiences and by the way this is what happened. To millennials millennials like me who crashed into the great recession and then the millennials who came afterwards who benefited from a very robust economy. So even within the same generation you can see pretty significant differences. I mean fire nation. I really hope you're enjoying this contest. Much as i am. Because i'm seeing the application to the real world and that's so important because we're entrepreneurs in the real world. We own businesses and companies in the real world in this stuff makes a massive impact so jason of everything that you shared today. What's the one key takeaway that you really wanna make. Sure fire nation gets from all of this awesome stuff above generational impact and the generational studies. That you've done and then share how we can even learn more about it through you and any call to action. You might have for fire. Nation is time to share. Yeah absolutely so the number. One thing that i would share. You know as an entrepreneur myself now for twenty four years is i would do. It's called a generational snapshot and what that means is you create essentially a pie chart representing the different generations. Either of your customers or of your employees or team members or ideally of both. Because what you'll often find is that there's more generations and you suspect it and it will help you to shape your messaging your leadership in your marketing to better fit them and going a bit further if you don't see enough of the next generation coming in particular on the customer side that's definitely a yellow flag that you need to pay attention and make sure that your dappling for the next generation because they will be the ones that drive growth. So that's the best easiest how to that will cost you zero dollars that a promise will make you money. Which are the type of things i'm all about. And if you want a whole bunch more in terms of how to actually recruit and retain motivate and so forth across generations or market and sell. You can definitely check out the new book. It's called economy. How gen z will change the future business and what to do about it. We do talk about all four generations and just packed with how to in case studies and all kinds of cool stuff and we'll put together a special promo for fire nation. New it be on my website. Which is jason dorsey. Dot com slash. Fire you'll be able to get all of that. They're including three free video courses. Because i am a passionate entrepreneur. Have been for a long time. And anything i can do to help them. Nation will fire nation. You are the average of the five people you spend the most time with and you've been hanging out with j. d. n. j. l. d. So keep up the heat and head over to your fire dot com type jason in the search bar. The page will pop up with everything that we've been talking about today. But of course jason. Dorsey dot com slash. Fire is gonna get you to that gray page with all that awesome content. And i just wanna jason. Thank you for sharing your truth. Knowledge value with fire nation. Today

Jason Joe Burrow Clark Klay Inc Magazine Lazier Peoplesoft GNC Denise
Launching Statamic 3

Full Stack Radio

04:16 min | 2 years ago

Launching Statamic 3

"Time we were talking, we were talking about how the static three. was imminent it was around the corner. Without an exact date, it was almost there but not quite, and now it is old news. It's all due to it already. Done our traffic is is back to zero. No, it is dude it went. Well, it was a great launch. It was the smoothest launch we've ever had and things are I mean I'm pumped? I've actually slept a couple nights. Yeah. No no crazy emergency disaster scenarios or minimal. No. There was like one issue with a with a database migration that has actually ended up being a red herring. So it kept our site down a little longer than we planned, but there actually wasn't any problems and boom than we were. We were up and running. That's good. So I, mean you said it went well, what does it mean to go? Well, how much? Are you willing for about it. Yeah. So I mean going well would be are going poorly would be, oh, my God is broken. GotTa, know the pricing model has changed and like screw it I want refunds on everything you know like all of those scenarios like falling apart. but we were in Beta for six months. So the code base, there was no surprises area most people had right. That was that was pretty clean. We did Server Migrations and upgrades a month ago ahead of time like and then all the redesign stuff was on a separate branch. So we knew the server didn't need any work. We just had to basically composer install like you know build a new talent stuff. So that went pretty smoothly. And then people were adequately prepared for what was coming and everything worked. So He's Like all the upgrades going going fine Most of them are free because you know we gave them like a grace period upgrade from two to three. They're flooding in and every single time. It's like zero dollars zero dollars zero dollars zero dollars. is like a good feeling and has also like Well Hey, you know that's it. We're a long haul and people are using it in their excited. So to me, that is all I can hope for and it met all expectations. So Nice. Yeah. What's changed? I? Guess in terms of the day to day. In Stein mcclen now, like doing recon having straddle the V Two v three worlds a little bit more before he kind still making that transition in terms you have for sure there'd be. Like their report Super Educates bug for Vito like some I. Feel tape most people don't use and windows like seven like Oh, God I don't want to put up a vm just test this thing like well, the three it's fixed but It's not official yet. So I guess we need to work on that. Now we can say like education. Bugs. Come on. It's a free upgrade wrote for free to do like ninety, nine point nine percent all the work for you if you can play hour of work and you'll get more out of it and it costs you nothing. So yeah, I think most of the time people are are totally and so far they've been totally agree with that like. Yep Dot Click, whatever so that part has changed and then. Yes it's like being able to use v Three's not as a V. Three is Beta. ME. Every single like, oh, we should probably just switch to three I know like it doesn't really look like it's But. I mean it's actually more stable than V two probably is but yes. Yeah. We don't have the hedge our recommendations anymore, and at the same time, we also now can't use it as an excuse for not doing something not that we would like do that actively but every now and then it's like. Yeah. We were kind of working on this other part of the launch right the redesign working on something else and we'll get to that soon but it's Beta. You know. So now is oh, that's important. Let's fix that immediately and so that. You know on both sides of the fence both like freeing us up and also like putting us into a proper responsibilities both of those are are happening and that's that's what needs to happen. Right important.

Stein Mcclen Vito Official
Tesla's $5 billion share offering to be priced 'at the market'

Tesla Daily: Tesla News & Analysis

06:16 min | 2 years ago

Tesla's $5 billion share offering to be priced 'at the market'

"Today we are talking about Tesla's possible equity distribution of people have been calling the capital risk today and it may very well be, but we'll go into the details on that. Also, the implications that that may have four, S&P five hundred inclusion, and just a quick update on how that looks after the stock split, and then we have a been a news on model y out of Shanghai as well. So Tesla stock on the. News today was down four point, seven percent to four hundred and seventy, five dollars, five cents but a pretty steep drop from the after hours trading yesterday in the pre market trading today where tussle actually peaked around five hundred and forty dollars per share still though even with that drop today. TUSLA still up post split remember the split happened around four hundred and forty two dollars per share. I've gotten a lot of questions on why it would drop. Today I never know you know you can't you can't know for sure but it did drop on the news of the potential capillaries, which will obviously go into more detail on here. But many brokerages have seemed to have some issues with handling the stock split, which has made in some cases trading unavailable for some people. So there may have been a decent amount of shares locked up yesterday seems like a significant amount of that has been freed up. Today so many of those people in those circumstances may have decided to take some profit off the table after the run that we've seen the last couple of weeks, there's been some theorizing around the Internet that may be some of those brokerage issues were caused by naked short selling, which essentially means your selling a share short that you have not actually borrowed from anyone. You're just sort of creating your little share to sell to someone with the expectation. Being that if you would need to actually deliver that share at some point, you could go and borrow one. But the theory is that the split caused some problems for people in that position because of the need to deliver the four extra shares which has then resulted in some of the scrambling that has caused some of the share lockup for this period. Personally I am relatively skeptical of that theory the only reason that I really bring it up. Is because number one I've heard people having issues with their brokerages the last couple of days and number two to provide an example of things that may not necessarily be known. That could also influence the stock price rather than just the news of the equity distribution today are getting into the possible capital raise. Then I'm sure by now most people have heard that this morning tell disclose in a filing that they have entered into an agreement that will. Allow them to raise up to five billion dollars in cash through a follow on offering of Tesla stock. So that means Tesla can sell share of the market they keep the money for those shares and use that for their business purposes those shares if and when they are sold our newly issued shares. So that ends up increasing the outstanding share count deluding existing shareholders but for the exchange of the new cash coming into the business which can increase. The value of the company. Now in this case was particularly interesting is that normally when capital raises happen, follow on offerings happen there is a fixed price fixed number of shares. So company is going to say, okay, we're going to sell twenty million shares for one hundred dollars a share and raise two billion. That is not what Tesla is doing here. So this is an equity distribution agreement also known as an at the market follow on offering which means. That Tesla as the issue or can work with the banks that are helping facilitate the transaction ten for banks to decide based on the price that day if dessel wants to sell any of this offering all tesla spells this out very clearly in the filing saying quote, we will designate the maximum amount of common stock to be sold through the sales agents on a daily basis or otherwise as we sales agents agree and the minimum price per share. At which such common stock may be sold and quote. So Tesla could end up raising zero dollars from this. If they don't like the price that they're getting from the market that could also raise five billion or any amount in between and they to make this decision on daily basis or even more frequently as they say, they are if they agree to that with the banks facilitating this offering, Tesla just set the minimum price that they'll take and. If it doesn't hit it. Well, that's fine. Tesla doesn't need to raise capital them. Tussle highlights this point in the use of proceeds section. In the filing saying quote, we may issue and sell shares of common stock having aggregate sales proceeds up to five billion dollars from time to time because there is no minimum offering amount required as a condition to close this, offering the actual total public offering amount commissions and proceeds to us if any are not. To terminable at this time and quote as far as what Tesla would actually use any capital wrist four, they say quote, we currently intend to use the net proceeds from the offering to further strengthen our balance sheet as well as for general corporate purposes and quote. So personally I am thrilled with this Tesla now has the ability at any given point in time any single day to raise up to five billion dollars if the stock price surges in any. Particular Day for whatever reason Tesla can offer some shares opportunistically raise some money maybe they decide they wanNA raise a billion or two billion. They have that flexibility. The only real disadvantage of this kind of structure that you're not getting that fixed price you leave yourself vulnerable to a falling share price. So if you actually need the capital, sometimes those fixed prices can be better because you're assuring that you will get that capital, but if you don't need. It and you're just trying to raise opportunistically than this is a perfect structure. My point of view has mostly been that tussle doesn't really need to raise capital. They've got a lot of cash on hand and I think free cash flow is about to start to really ramp up is next few quarters. So even with the market cap being what it has been, I've basically been of the mind that if dessel feels like they need to raise the. Capital all support it, but it doesn't look to me like they need to. So I'm just as happy if they don't and this seems like a perfect middle ground, I liked the amount as well. Obviously could be anywhere between zero and five billion dollars. But even if it is maxed out at five billion and even if it's roughly around the share prices that were at today, let's say five hundred dollars a share. That's ten million new shares Tesla. After the split has about nine hundred and thirty one shares total outstanding. So that's about one percent dilution only that you're looking at to raise possibly five billion dollars even if you don't think Tesla needs capital Beth such small delusion having cash on hand as Tesla said, would improve the balance sheet that can go a long way in improving their credit ratings that can allow them to access cheaper debt there can be a lot of benefits of that cash. I wouldn't advocate for it, but they could use that to pay down some of their outstanding debt, cut those quarterly interest payments that we talked about last week, which would lead to tesla retaining more of their cash better profitability whether they just let that flow through all the way to the bottom line or reinvested elsewhere in the business.

Tesla Shanghai Dessel
Virtual Reality with LIV - AJ Shewki, Co-founder, CEO & COO At LIV

BIG Esports Podcast

04:35 min | 2 years ago

Virtual Reality with LIV - AJ Shewki, Co-founder, CEO & COO At LIV

"You for the people watching and listening to the podcast just tell a little bit about yourself in your history and and how you came about to be sitting in front of us today. Yeah sure So I'm doctor doom on the janitor at live that means I do everything code related. Making sure everything's cleaned. All the cogs are running the way they should. Have, a background competitive gaming. Starting Gaming General I used to play competitive is back. Then there wasn't really a professional seeing the way it is today. By compete in the Marvel Capcom primarily. But also Liberal Street fighter in the Lord warcraft and it's marvel rotgut name Doctor Doom from because my main character was doom a bit in with live we start living two thousand and sixteen the idea back in the beginning was that we wanted to host a show on twitch where we would play Vr game so we will play them competitively we kinda wanted to show people what a future of sports could look like when everyone and their mother has VR L. And that quickly result in realizing that there aren't any good tools out there for content creators to create content in the first place. So that's really what we started out. We start at as tools provider building, initially tools for content creators to create what we call. I'm mixture to capture piggyback off the Work Steam Vr and the folks at fantastic contraption with north, way games. and. Then we built an estimate for developers allow their games to be streamed through live or with live or rather captured with lived and now we're working on some other stuff on the platform side I. Think we'll get into a little bit later. Let's pretty much else. We've been live since March two, thousand, eighteen we've driven about a billion and. A half star videos, craters video so far. So many of our crazy gone from being a really small youtube in twitch to having really sizeable audiences and our next step here's trying to figure out what's what's next for live streaming for us. We people are now watching these videos, how do we or creators go further and do more with those eyeballs? It's like the stuck standard of of how you know they say the Kasich. Company, right it's like you have a problem with pining you personally. So you go ahead and fix it, and now you vote if he's into fixing it and you. Were sure. It's funny because we we started out we were actually it was Kinda hard to convince people coming, changed our workflow in use a new tool and similar to develop as why would they integrate eight? We had no proof points are start was actually streaming ourselves on twitch and for a while I would say. For a couple of months where the biggest streaming in VR on twitch, which doesn't say much time because they were like five streamers, right? Maybe sensory. with a source twenty people concurrence currency on the viewership side. but that was sort of the way that we got into streamers by saying look we have some really cool tech. We're using ourselves because we think it's great content. If you're interested hop into our discord which has been huge for us, and we should maybe talk a little bit about this Gordon sort of. Marketing and that's how we grew organically. We've spend zero dollars in marketing today. So it's all really been organic and through the community. Yeah let's let's chat about discord I. Mean It's a pretty it's pretty unlikely for traditional papal. Eight. Like even to push that further, I read an article today about how added as using up as one of the main marketing going forward. So yeah, let us know a bit. It'd be. Discussed and build community. So I think one thing I don't want to do is which I see a lot of people do this sort of think back retrospectively in the make it sound like it was his plan genius idea because it wasn't. It was really more about we are on dischord as gamers and our friends that are underscored, and so let's just. Multiple. Our internal comes on the score to be closer to the platform. We use everyday anyways that was the initial idea, and so we have public channels and private Chelsea district private for the company public for the community I think what we see with discord is a sort of a I think people. Now, this kind of love micro-communities 'cause places like facebook and instagram are so they're so noisy and they're so saturated. The people are looking for a more meaningful connection and this could kind of gives you that discord gives you really two things gives you that high rate rate rate of intimacy, but then also gives you. This it makes you feel less like a company makes you feel like a person or a group of friends. And I think that's the place where especially. More corporate comes very corporate at all live. We're very approachable were considered as. The approachable darling in the community But I think there's a place for companies sort of lower that barrier of this is an objective company that has an official support line something that's a little bit more human I think that works really well for marketing nowadays, people look for that authenticity.

Doctor Doom Kasich Official Chelsea Facebook Gordon Instagram
Los Angeles County Judge Approves Temporary $0 Bail Schedule For Most Misdemeanors

Money Matters with Ken Moraif

00:36 sec | 2 years ago

Los Angeles County Judge Approves Temporary $0 Bail Schedule For Most Misdemeanors

"Get out of jail free card will continue to be available for some in LA county LA Superior Court has extended a zero dollar bail schedule amid the crowd of virus pandemic the zero dollar bail amount would only be set for misdemeanors and low level felonies judge Kevin C. Brazil says it also is necessary that only people accused of nonviolent felonies and most misdemeanors are not held in jail pre trial the judge's decision is also to help slow the spread of Kobe nineteen in jails courthouses and communities the temporary emergency schedule includes an exemption for individuals previously released on zero dollar bail who are re arrested for new offenses rob Newton

Kobe La County La Superior Court Kevin C. Brazil Rob Newton
Stocks react to U.S.-China tensions

Bloomberg Surveillance

00:44 sec | 2 years ago

Stocks react to U.S.-China tensions

"The situation continues to escalate in Hong Kong the situation the market's pretty calm looking at the equity markets we count you down to be up and about in New York City has the price action for you up around about a tenth of one percent of the S. and P. five hundred still up a couple of points but we have been all over the place through much of this morning in the bond market the ten year treasury yields coming just a basis point to zero point six seven percent no big moves to speak of a foreign exchange zero dollar totally unchanged after yesterday's Chinese currency weakness today a little bit of stability dollar China and around about seven sixteen Tom but quite clearly things are escalating what we're waiting for we touched on this at the top of the program we're waiting to see what this administration the United States does next because right now that's not

Hong Kong China United States New York City TOM
'We Can't Take Your Call': Uber Drivers, Other Gig Workers Struggle For Unemployment

All Things Considered

02:11 min | 2 years ago

'We Can't Take Your Call': Uber Drivers, Other Gig Workers Struggle For Unemployment

"The uber drivers to Airbnb hosts that dog walkers they are the millions of people who make a living from gig work thanks to a massive federal relief package they are temporarily eligible for unemployment benefits but the unemployment system was not built for gig work and so many states are struggling to help this new class of workers NPR tech correspondent Shannon bond reports many of them are still waiting for their money Michael o'dell as a jazz musician in Columbus Ohio but music doesn't pay the bills so he drives for lift in Newburgh in since the pandemic hit he only goes out when he needs cash right away I definitely don't put the time into it like I normally do because I'm not going to get good rights unemployment benefits should be a lifeline for gig workers like him but dell hasn't seen a check yet I've been applying every week and every single week I get the night like regular unemployment denied because lift and uber don't consider themselves his employer they say there are millions of drivers are independent contractors who choose when and how much to work that's how many apps operate and that means they don't do what a normal employer does Jay Shambaugh a senior fellow at the Brookings Institution explains normally if you're eligible for unemployment insurance it's because your employer has been paying into the insurance system and it's part of paying in their reporting earnings gig workers have to show proof of their earnings so the state knows how much to give them an unemployment benefits and Gemma says most states have to set up systems to process those claims that's been the big hold up figuring out how they track who is supposed to get this money it's been more than seven weeks since Congress made gig workers eligible for unemployment and according to Brookings thirty nine states are now processing those claims but even those who got their claims in really early are still waiting like lift driver Jerome gauge in Los Angeles he applied for unemployment in early March make sure that all on your reported earnings looking over your reward is zero dollars because you don't think that your employee earning their knowledge days appealed he's still

Shannon Bond Columbus Ohio Newburgh Dell Jay Shambaugh Senior Fellow Brookings Institution Gemma Congress Los Angeles Airbnb NPR Michael O'dell
HOW THIS CEO INCREASED SALES AND REDUCED CHURN

The B2B Revenue Leadership Show

06:35 min | 2 years ago

HOW THIS CEO INCREASED SALES AND REDUCED CHURN

"Hey everybody welcome to the PD. Revenue Leadership podcast. Hey what we do in this. Podcast is talk about what B. Two B. Sales and marketing Leaders operators experts are doing today to really break through and grow their businesses at exponential levels. Let's get it in the interview at the end. Give you an update on my courses and you can check out my website at B. Two B. Revenue Dot Com. And it's Brian G Burns. Aw on linked in they Chris. Welcome to the show was waken started. Tell us about yourself. Chris Smith on say of Happy Height shot in Melbourne Australia. We are a high CIA software that supplies league replied contract To businesses. We integrate with lots of fun software as well paying five use and emerging market later in High Chelsea S. And how do come up with this idea why he had a manufacturing business back in the day and Actually v Ceremony export market was the US back in the night and hightower's will be part of that sold that company you know you have a restraint of trade pretty tight I had the guy for manufacturing and food to something else so I started consulting and helping. Businesses grow in the export market. Very quickly are realized that they didn't have a grip on. Hi John and hi was very expensive. Lois holes contracts Blah Blah Blah. So I looked at the IMMERSION OF COMPANIES. Like zero dollars tops. Accompany site fifty dollars a month. You could get accounting softwares pretty decent somewhat. Let's do these for the CIA spice and lighter we are here we are today but it's a pretty competitive space isn't it we? It's quite a strange way. Will Wing Non added tingles guy for I think the reality of happy high CIA people talk about features features features right all the time but we are very useful feature reach grading the Gracious? That actually were sorry to take the credit but does come with human element that you get a qualified consultant Service and Services Service of its own fashion service. Sorry it's really for me. It's like competition out Bay. But you when you dealing directors or managers of Orange Prison. Whoever people just want that element all by getting get support integration of SASS product into is essentially change management and. It's hard and it takes time where we've got a very easy process sites in for lodging bars or small it can integrated very quickly and without any disruption into a company's. Y I have been doing previously so it's busy accession that regards instead of having to try to put a square peg in around how we have around. Paul Hall Ricotta Mike. It Nice and council as guess you're dealing with non technical people and sometimes the last thing they wanna do they have to learn a new system right and no matter. How Arcane their system is they probably know it is. There's right and the idea of switch into something else without that service is scary and I'm happy it was one of those ones where high chows not very happy people fear performance management. So I thought what the the catchphrase how behind charge Hijab now. It might be an we endeavour to do that and through working with out customers. Whether they're very technical or nontechnical we might that experience spies. Best spoke to them. That means that they can get on board into the subway. There's stress rings already with that. Change Management from on Pie device person with falling cabins of all these Hijaz stuff. Now maybe to the cloud all that must be really hot. It's actually not but we helped them understand that. So it's we've got ninety nine percent retention right clients so that's kind of unheard of in such sorry again it goes back to your top of China and when we say we're going to actually help you really do. Who Do you sell to certain size? Companies OR UH. Sweet spot's probably zero to two fifty employees. We have some logic companies or two thousand employees on and the saw it's built so whether it's ten employees will two thousand the largest science. It's really great. Take a sweet spot. Zero to two fifty wanted to fifty. I should say and And that seems to be where we really dominate the market here in Charlotte. Okay and what resources do you put towards marketing versus sales? It's been really interesting. I'll listen to your pod council time so to say generally without Machi solids we. It sounds you got in marketing. Really secretly putting at least ten to fifteen percent of Revenue Tamaki and you look at Sioe stuff. He'd said we'd like thirty percent of the revenue regime sales staff in the business side. Probably a fifty versus one hundred splitting you. Look at that part of the revenue but what we are doing a lot. Why very well is investing very heavily in partnership programs on main genuine partnerships? We accountant that. It's declined I pay your taxes. Do you J. Through these concerts. Okay no problem bye. Say you're using Zero Mile K. PIE or whatever? You should integrate with happy. Because they're going to be right like our. Yes but the difference is we hold the hands. Enjoy that relationship in a lot of equity with the Ken Cheese at that company. Put me onto right the captain's love us. I we pickup pickup spicy. They he will realizing now more than ever having a trusted pot and provide is it silently. GonNa do is very important is marketplace.

CIA Chris Smith Consultant Service And Service Revenue Tamaki Brian G Burns United States Orange Prison Restraint Of Trade Melbourne Australia China Ken Cheese John Paul Hall Hightower Charlotte Accountant
In lockdown, India's manufacturers see their biggest slump yet

Newscast - Africa

00:19 sec | 3 years ago

In lockdown, India's manufacturers see their biggest slump yet

"Morning affected Recent in Shut three one deal trade a data range hundred seven province down weeks to with the and provide dollars global forty France. of released cloud in it's economy one a Canada on services Psa the chief two Monday to point contracts executive ninety in point should Group one Poland which started four and six India's point is billion as expected about zero six to dollars the Langa manufacturing gradually create dollars Central nine three dollars the to percent reopened. to European said world's fall sector on eighty at the Its country shop four day higher economy into fourth the point close recession. New as on largest was York four Monday. contracted seeks too overnights This eight more to few position year. comic the dollars importantly Allow rebounding stock and at itself far the fastest into has on between museum traded for the from Mosques day. said as operations losses pace South at a Tesla's on ninety regional in record it's East earlier two remained stock Asia's five stalls center German in market the committed The biggest day point with for stock value an still cities. Technology economy. outside one has to reached traded investors international two Grew entrance it at zero two six welcomed up for eighty. point zero customers. benchmark Five month The news nine dollars company the average point spines seven that expects Brent Polish. the of Reserve percents nine unexpected at one crude second Prime Meanwhile in its hundred one Bank quarter January for Minister highest July zero of point India sales zero the and plant's delivery is dollars unprecedented to and two Mott's and considering fall reopening eighty at billion February five by was at its use least changing highest the times point dollars fifty proposal modal nine the hands percent Wall wet. bell. Street and one according Keith The at for as most eighty extending since twenty three populous to said an two point conference quarters the analysis dollars thousand eight moratorium city point five in a and call. statement of one Sarah in two its of the shares at province F offensive five on C and its of bank Zero dollars Welch FCA Quebec data that loans lowest dollars a he lots barrel are deeply of by Chief was during still at a another Executive the five its delayed past up believes closed. lowest point seven three three Michael zero that's months days point during to seven Microsoft's the H. May past to eight Manley But percent help Trench seven eighteen six it's clients confidence. investments in the percent days same gives set struggling ferret from marks in The the Poland retail last Thames the eleven and option environmental year. will that of be by important was the the the currents news to will gradually as buy It and and at have for that also there that lockdown this one enterprises was improved was point. time are not the few the news news Six missed in on hospital changed from at the Africa. at nine the country this this time time beds

Executive India Poland Asia Tesla Welch Fca Quebec Brent Polish. France. Mott Canada Microsoft Sarah Michael Africa. Keith The
Digital Marketer Makes Money Marketing Himself

Side Hustle School

06:42 min | 3 years ago

Digital Marketer Makes Money Marketing Himself

"Jacob Rattler was just twenty one years old. I became disillusioned with his. He worked as a digital marketing specialist. Creating campaigns for clients would bring them leads and increase sales. He was good at it producing significant revenue for his employer but his thirty thousand dollars. A year salary was paltry compared to the value was providing. Despite his best efforts he had no luck negotiating a race. Every day was a struggle and he soon came to the conclusion that his job was a dead end in an attempt to boost his income and keep his sanity. Jacob decided to try freelancing on the side. He was confident in his abilities. Knew he could do a good job if he found clients of his own. Unlike the types of marketing campaigns he performed at work. He kept the search for his first client. Very simple he simply put out the work with his personal connections asking if anyone knew of a small business looking for marketing support in no time at all he arranged disperse meeting with a potential client. Not Bad for zero dollar marketing. Spend Jacob met with the client but very intentionally. He didn't sell to them right away instead he offered help. He shared his experience and gave away his knowledge in the end he was able to convert that. I lead into a paying customer by providing them value before he extracted any for himself. He also learned a valuable lesson offering free. Information won't cost you a customer. In fact it will probably help is sentiment Jacob carried with him as his side hustle mature after signing that client. He indulged in a mild celebration buying drinks for a few friends but he didn't spend all the money instead. He put most of it into a dedicated bank account. And by the way quick side note. We'll talk about bank accounts and saving money for taxes et CETERA. In next week's classroom episode. Lots of exciting stuff. There with one customer landed a lot of people might try to land another sale quickly but not Jacob. He wanted to make sure he could actually do a job for this. When I came up with a marketing plan that involved different channels like social media pay traffic and even direct mail from there the plan involved converting those leads into customers and eventually converting those customers into advocates people who had referred more business to him this method of completing excellent work and utilizing referrals quickly spiraled out bringing in more and more business in fact it worked so well that over the next three months checkup earning enough to eclipse the salary. He was making it his job so he did. What many people dream of doing one day required that job and went out on his own over the coming months Jacob another valuable lesson having one good month doesn't mean the next one will be great. Some months he'd make thousands of dollars and the next might drop to less than he was earning at the low paying job. New offering services was part of the problem with the service. He'd only be paid for the work he was doing. He then devised a way to bundle his services into packages. Instead of charging per hour he offered a set list of marketing tasks to bite it into either a one off or monthly package is had the almost immediate effect of stabilizing income. So he knew what would be coming in with more regularity. It also allowed him to better gauge what he could spend on growing the business. Most of the money went to testing the same marketing channels. He would recommend to clients for him. He found the most positive effect with direct mail. Perhaps a surprise considering the tech savvy nature of what he does and strategic partnerships for example he recently partnered with the commercial real estate agent to host a Webinar. The focus was around improving email marketing and it was broadcast to over four thousand real estate brokers while the exposure alone was good. Jacob recognized that brokers often don't have time to fully execute a high quality marketing campaign so he organized the weapon art to provide information education about what was possible and then invited the brokers to work with him to help make campaigns. Come to life immediately. Got Several appointments as the leads kept on coming. Jacob built an official website for his business and registered under ASHVILLE MARKETER DOT COM. Something he hadn't even bothered with in the beginning. He's now bringing in around ten thousand dollars a month so he organized a weapon art to provide information and education about what was possible and then invited the brokers to work with him to help make their campaigns. Come to life immediately. Got Several appointments as the leads kept on coming. Shaka built an official website for his business and registered it under ASHVILLE MARKETER DOT com. Something he hadn't even bothered with the beginning he's now bringing in around ten thousand dollars a month. Okay let's look at this question. What kind of free information do you offer in how much you accept this principle? That offering free information isn't going to cost you a customer. It's actually going to build value. Well what kind of free information do you offer now? I think what you do. Is You basically offer? All the information he information but you charged for implementation. And that's exactly what Jacob did here with the Webinar. For example the Webinar for the real estate brokers presumably he didn't hold back he shared. You know whatever people wanted to know but then of course. It's a lot of work to actually make this happen. It's one thing to learn about email marketing. It's another thing to go and implement an extensive campaign so in this kind of service business. You're not holding back necessarily but obviously to do all the work. That's what they're going to need to pay to become a client right so you offer all the information you charge for implementation and in this field in particular digital marketing if someone can really provide the results that they promise whatever their fee is can be well worth it now that said It's still a bit of a wild west out. There and a lot of money is wasted. Okay so you want to be careful. Be careful and just invest slowly. If you're working with somebody who promises these kinds of things? I sometimes wonder why if some digital marketers are so good at bringing in leads and sales. Why don't they do it more for their own business? Aside from the business that helps people bring in leads and sales so no doubt it can be helpful but for your business. You WanNa make sure that you have your on the pulse of whatever's happening you don't want to just turn everything over to somebody and then stop paying attention. It's really important for you to be mindful in know exactly what's going on all right. So a cautionary tip there but again. Great Story congratulations to Jacob and listeners. Inspirations good inspiration with action is so much better.

Jacob Rattler Marketing Specialist Ashville Shaka Official