31 Burst results for "Yossi"
Three of My Favorite Books This Year... So Far
"Hey everybody who has been awesome. So we're getting closer closer to Halloween depending when you're listening to this, which Halloween was my favorite holiday for basically my entire life. I went trick or treating until I was twenty one years old. And those who are wake with Russell weren't you WANNA admission when you were nineteen and twenty and the answer is yes and yes, I dressed up as a Mormon missionary going door to door because I already have the cost you got free candy. It was awesome. the good old days. Anyway. I'll trick or treating Halloween love everything. In fact when my kids were born I was like this is the great thing world howling was amazing before it's even more amazing now and went trick or treating every single year until about three years ago three years ago was when I bought my Batman suit if you've seen. We lost expert secrets are Philip. Prizes to give away these Batman. At ironman suits I got my own custom fitted was so cool. And I was so excited because that is going to be Batman like legit Batman and I was in front suit and I was just so excited for it and remember it was long day at the office and got home as quick as I could and just trying to give your own the kids at wrestling practice wrestling practice and come back home and I'm getting more Reagan dinner. Kept. Race. Back. Yossi. Batman student, which is, it's like an hour long project to get that suit on I'm so excited feeding the kids battery stack to the office and also doorbell rings and go the door, and it's one of Ellie's friends and friends like, Hey, l. here my yeah wh, what are you doing here? Coming to trick Ellie has like. What? I triggered truth my kids. Runs over. Oh, by data out mcnew, you canton clutch like what am I? Triggered this is my my holiday. You can take my daughter trick or treating, and it only took off their friends she was gone and The boys got calls from their friends and we're going trick or treating and they took off. And I remember I was ache I wasn't ready for. I. Don't know it's like the kids leaving home only worse. I wasn't ready for it and I remember they were all gone and it was it was Aiden Nora? Tiny. She's to at the time. And so I didn't get my Batman suit on and they go to the car and. You got your suit on everything. Put it in a car seat. My time we got in the car she passed out. She was out cold as Aden in class we drove to this neighborhood ain't got out with started trick or treating and passed out in the car, and that was like the saddest thing my wife I missed Halloween. Comes to sitting down the kids are awesome. They have friends. For, it you know what I mean like false fake you're planning your kids are going GonNa. Leave the house someday and then Austin they just leave the preparation. Anyway. So how is my favorite holiday until that year and now? Holidays Fourth of July because I spend more money fourth of July, any human, and so because of that everybody comes to me and doing that to compensate for. For Kids. Anyway. That's how I really feel. I'm just joking anyway, that's those true story. This is the fourth of July is my new favorite holiday but. I'm always with Halloween and so as how gets closer I still get excited I'm not gonNA, love the lease falling into the seasons changing and Pumpkins and candy and like just all the things. So one of our family traditions every year for Halloween go to. Albion Idaho where there's this old college campus where an early nineteen hundreds a thriving college and nineteen. Twenty or something that went out of business. So it's been vacant for like one hundred years and a couple years back these family bought it and they renovated the whole thing in turn it into one of them, the dorms interns like a bed and breakfast, and then the rest of the turned to haunted houses like there's a Zombie House Claus and he's old creepy buildings from the early nineteen hundreds and anyway it's it's insane. So we go every year this year to to our friends Rachel Peterson her husband Paul and they came with us which was really fun so anyway. On the trip down Rachel says, what are your favorite books you're right now Evanston, asked me a question about books freeze 'cause I'm like. There's so many like I'm obsessed with books I have more books than I know and I buy 'em every day tons board and read most of the books I listen to audio by the physical book too because I like having physical books in. All sorts of turmoil. I sat there like a deer in headlights thinking and and I kept thinking thinking and I realized like right now and stuff because you know it is different seasons your life there's. Always, kind of things so. Anyway, I in a season my life actually cited for. I'm preparing not really a mentally thinking about my next book. I think I told you before my next book. I bought the domain bootstrap dot com books called bootstrapped, and it's going to be the final story how he did it. Because my other books have been how to books right like how to get traffic, how to build a funnel, how to copy things like that but it's not gonna be how this is the story of it. I've been obsessed like listening to books about companies and people telling their story about how they built a company and so. I've been listening to a lot of those lately just like understand how to write that way. How to tell stories that is different is different than how I've typically done things. So for me to be able to write this book to change my skill set and this hopefully is aside lesson for everyone like lot of times when we do the thing we wanna do to like. Do. We have to learn something completely different writing. If you business before you come into our world. Oh my gosh businesses, different online they we have to change how we think of meets same way for me to write six book like I learned how to write differently. and. Understand that respect that and paying attention to him trying to learn it so. Anyway. So been listening to audio books about companies about their stories come here how people tell their stories so my three books recommend hugh today are all books about people's companies And they're good for companies number one, they're fascinating books that were to really good. Storytellers the way they tell their story was fascinating where I was like sucked into the book and I couldn't stop. In fact to these books, I've listened to twice and one. Will probably listen to again I just finished that yesterday. So that's why I hadn't listened to it twice yet. Now's referee. I don't normally read things twice because I have so many books coming into both of two of the three books have already listened to twice, which is a testament how good of a story that they actually are. So without said in no particular order, I'll give you my three. Bucks Number One book. This one I'm nervous about because. It's like the dark side of Entrepreneurship Kate. You a lot of times you hear stories about who also built a company and it's like this positive thing and there's ups and downs and trials and tribulations but for the most part, it's like the positive experience, right?
Israel and the UAE: why now and whats next?
"Is the greatest advancements toward peace between Israel and the Arab world in the last twenty, six years and it marks the third formal peace between Israel and an Arab nation. The diplomatic, Reproche Mon to nounce between Israel and the United Arab, Emirates last week is not in and of itself quite as big a deal as its orchestrators wished to claim the two countries have never been to war with each other the official hostility to Israel such as it was usually sounded pretty phoned in done for foresake when other Arab governments let fly with the fire-breathing choruses of condemnation in Israel's direction. The were generally very much in the back row of the quoi royal mumbling vaguely along hoping to be noticed. Israel and the US you have. Long. Dealt pretty, easily with each other Israeli ministers have made official visits to the Emirates. There are plentiful commercial ties between the countries Israel had already been invited to exhibit at Expo Twenty Twenty in by the intelligence services of Israel, and the have also long cooperated. The first official Israeli visited to the after the deal was announced was Yossi Cohen, director, of Masa Truly historic moment not since the Israel Jordan peace treaty was signed more than twenty years ago has so much. Progress has been made towards peace in the. Middle, East? By United Jew of America's closest and most capable partners in the region something which said could not be done. This deal is a significant step towards building a more peaceful secure and prosperous middle. East US President Donald Trump is claiming credit for brokering this agreement but suggestions by his proxies and flunkies that this is somehow worthy of the Nobel peace prize he frantically desires. somewhat optimistic granted that President Trump's predescessor barrack Obama was just given. One is a sort of housewarming present but an exchange of ambassadors between Israel and the U. A is just not a seismic recalibration comparable with the peace reached between Egypt and Israel in Nineteen, seventy, eight or Israel and Jordan in nineteen, ninety, four, I say to the people of Israel and Jordan. Now. You must make this peace real. To, turn no man's land into every man's home. To take down the barbed wire to remove the deadly minds. To help the. wounds. Of War to heal. However via the normalization of Israeli, Emirati relations may not be big deal. It may portend things which are indeed it's the fact that it isn't a big deal which may be the really big deal here. Israel's only two previous such agreements with countries as referenced above were with Egypt and Jordan neighbors against whom they fought wars. They were extraordinary responses to extraordinary circumstances. The agreement with the UI founds a diplomatic relationship which seems more or less remarkable than say, a diplomatic relationship between Denmark and Malaysia Will Senegal and Peru. It could have a domino effect. There are already suggestions that some other Arab, states including. Bahrain and Morocco a coming around to the U. I-IT's way of thinking where Israel is concerned and from there, what else might be possible Israeli Prime Minister Benjamin Netanyahu has already spoken of hope that the direct flights which will shortly link Israel and the could be allowed to cross the skies above. Saudi Arabia. The prospect of an Israeli embassy in Riyadh might not seem exactly likely just yes. But nor does it seem any longer like a completely demented fantasy? I've Alanine Adam first of all. In our opinion this action is incorrect wrong one hundred percents. And it is a betrayal of the Palestinian. People and the will of Muslims and the will of quotes. Villas in autumn on Amazon one. Zero. Two significant shifts underpinning this realignment one is that in recent years Israel and the Arab states have discovered something they agree on Iran which regard as some combination of nuisance menace and existential threat. The other is that Israel and the Arab states have discovered something that they no longer disagree on at least old that much Palestine, which the rest of the Arab world seems less and less keen on pretending to care about a much ballyhooed component of the Israel you deal was Israel's promised to suspend its plans to annex the West. Bank. But it is difficult to believe Israel was ever entirely serious about that. Indeed it sounds in the light of the agreement exactly like the kind of mad idea you float. So you can make a big thing of agreeing not to do it as part of a subsequent diplomatic negotiation. News of the Israel. You a deal was very much not greeted by widespread dancing and celebrate tree hooting of car hoons in Gaza and Ramallah. There have been from Palestinian sources grim mutterings about betrayal by their fellow Arabs. Unfortunately, nowadays, most of the Arab is looking after their own interests at the expense of the Palestinian course. The wretched reality is that it's nothing. So sinister, it is simply that Palestine is increasingly regarded in Arab capitals as yesterday's cause and as a baffling boring headache one of the hardiest diplomatic truisms is Lord Pompton Quip that nations have no permanent friends no permanent enemies just permanent interests right now to the UAE and other Arab states which may follow. Israel seems a much more interesting ally than
Ghost of Tsushima: Creative Director Interview (with Spoilers)
"Have a very special guests with us this week that we're both very excited to talk with Jason. Connell from sucker punch. Thank you so much for joining US A. Awesome ear. Very happy to have you of course to go super in depth on Kgo Suma, so for those who are watching end jumping in. Be warned there will be some spoiler fil talking here if you haven't played through the game if you haven't. Checked out everything you want to in the game beforehand. Please do that first and then come back. There's a lot to dive into. We're going to be jumping into as much as we can. Of course if you want spoiler free impressions. We did record episode that a little earlier. Even can go check that out, but. There's so much that we can jump into this game I off. Jason I. Just want to say congratulations for recording this on the day. The game is starting to roll out on launch. Worldwide is already available in some territories as where speaking so congratulations to you on the team on that It's very exciting for to finally be out there as a fan of it and I'm sure it must be exciting for the team. Yes, it's a super exciting to have it out. There cited everybody host their photo mode favorites sin. Just enjoy the Games. I feel like an Brian I think this is true for both you and me. We could probably spend the next forty minutes talking exclusively about photo mode. Yeah, no I. Just get into that very quickly. What you've created, my favorite voted in video game history, but also. You might notice you. Create one of the most not-so-subtle advertising tools. That is perfect for this game. Because every time I seen pictures of it I WANNA? Play it again, and I think for a lot of people who were just sort of like on the outside, looking in a video games in general like people who aren't just totally head down on stuff all the time. They're like wait what that's! That's a video game. Where do I play I play it? They're going to get that so Yeah, that's a very very smart. If you guys it's absolutely stunning game. A cool. Photo of his crazy because we were one of the first, you know infamous second son was one of the first. At least I know of modern games that have put like a like a photo mode in in that game. It was just like this cool idea to show off all the cool particles and lighting. That game was a while known for. But it was wasn't crafted as a personality around. It was the cool photo mode, and then over time over the last few years. You have these games that out and Spiderman my favorite of version of this where they like adds the flavor of their game to its photos like tied to the personality of that gain. On, the building tops, doing like little cell fees and Doing it with a phone. That was awesome made it. You need to spiderman so when we were like. Hey, what are we gonNA do for voter mood? To? Whatever the ghost photo mode. One, it's gotta be way better than our first one because. Our, follow up one and two. It's gotta be semantically. You know connected to the game, so we're like. Well motion in Wind I. Haven't we like? Make it less about a static image. You can do that, too, but have be about moving frame that I think is so beautiful about our game kind of spun out from there. I didn't think it was odd that you give the main character, a Selfie, stick and the iphone. His drone that goes along with. Little you know little out of place, but I thought butyl. Oh God you know it's been incredible thing to play around with, and you can do what Brian said. Every time I see more of it. It's one of those things where I've been playing every night. Still in, it's like Oh, no, I need to go jump back in the middle of the day. Because like Oh. That's a great spot I never thought. I could take a photo of I've been a particularly obsessed with going to bamboo strike locations and trying to get all the great photos. I cannot have those spot often. You know like perfectly placed at an edge or something. I sort of wondering. Because obviously this was built more with like the photo mode in mind as you development went on, because it's become so much bigger, what was world creation influenced at all by the photo mode, or were there any aspects of designing this game that were influenced by it because it is more like prevately used feature these days I guess than back when second came out. You know. A little secret you know we. We always knew we'd have a photo modem. We knew that this ambitious version of like I. said a second ago better and more dramatically connected. Owning, really work on it until pretty late, so you know we were so. Dedicated to the stories in crafting the world, so when it came to the beauty of the world. That add add everything that's in the game. I would have to imagine that that had the most iterating over anything, because it's one of the first things you do before you have the whole story articulated and put into the game. Certainly don't have cut scenes. You know it's like you're laying out terrain and at that like how does the island look and then it gets into the direction the feeling Cutting, trees down growing trees, making procedural tools like the world is the by far the most iterative on thing now. There was a point where we're like. This is how we make our game. Look good clearings. Big giant swath of like in forests, you know that you can see for miles. Off using color as like landmarks again, the Golden Forest, or read flower fields, and then, and then a you know, certainly that sort of made its way into some of our features of a photo, but the the world designed stuff. took the lead on on end photo mode. Okay, now that we've created this amazing awesome place. How do we utilize the photo mode in like critical photo that will. Take advantage of how great our team at did at creating a beautiful world. I think one of my favorite things about this game is the sort of balanced that it's constantly striking Between being sort of completely serene, and then the music swells up and swords or out, and they're slashing against each other. How hard was it to sort of get that that tone down because I could see. You know I think in in lesser hands I could be a very kind of dangerous. Push and pull, but I feel like you totally nailed that and I think that that's like some people when they look at an open world game want like nonstop jam-packed activities in in your team made the decision to pull back and let things breath every now and then How did all that come together? Well you know for me. It's the first game that I was certainly a visual director on, and so I I would I you learn something about yourself with everything you create, and for me I personally learned that I don't have a natural tendency to like create incredible. Violence, I just wasn't that was uneven. Favor Games, bloodborne like as absolutely my favorite game. Guide. You're on this show. This is gonNA be worthwhile and. About it anytime. But no, seriously like. That's my favorite game, but. When we were crafting the world would I navigated towards with Joanna. Who's environment our leader? This did this amazing a blog post recently on playstation bar. was the beauty of it was taking taking a moment to breathe in, and then I realized that some of my favorite games that are not. Show the classes certainly embraced the idea of atmosphere in a sense of this and you know I donate Fox's is is resonates. Conversations resonated with him as well so then then the conversation shifted into. Okay well. We definitely have it. We have a summer game. So you know without saying anything else as you say Amer game, you know you're going to be hitting things with a four-foot razor blade so. You know violence is GonNa come so we certainly work on that stuff. allied and we wanted to be great and gritty, and the you know like you really WanNa feel like you have contact when you have contact but the other stuff doesn't come as natural, and you have to actually work on that stuff to balance it out, you really do, and so that means like the idea is about creating Haiku, which was actually named idea You know really. Or believe it was taking a moment to. Allow the beauty to take hold, and not what I think is cool about the ICU that I hope people enjoy about it is is that they're not tied till like progression like you're not. You're not like intrinsically forced to go, do it? You know there's a sense of you have to have the wonder and curiosity desire to do it. It's not like game telling you go do this to reach next level certainly, a lot of that is tied to corporation auto out to have to consider that, but it is. It is a work philosophy to try to get that balance of that contrast It takes years to get right for sure. I really enjoyed the Haiku sections actually He was like you said. It's sort of provided like this. This relaxing breeder and I did like the you were able to select different things who essentially collate them into one kind of fresh Haiku each time. Yeah I I mean I did every single side quests in every single objective in this game, but I I really enjoyed those wow awesome. The accuser, some of my favorite ones to the cinematography. You know it was at the moment to like. You know certainly we call them breathing. Moments definitely say that studio, but it was kind of a moment. Regis Art Geek out a little bit like the people who do the cameras. Mottaki, they can place it in to get the right motion and you know, and then the writers have an opportunity to like. Give you give you a couple of cool options. Just the beauty kinda comes through which is which in the end has been a very positive thing for the experience. Yeah, the balance that Brian was. Speaking to how you were sort of describing how that all came together? I could imagine. It's a very fine line between making sure it's peaceful and calm in certain areas, but. It's still engaging for the player because you could always run the risk of it. Being something that the player doesn't want to engage with, but as Brian. Saying like finding those high coups feels like this wonderful moment of solace after I have assassinated an entire Cam Mongols. And need to reflect on Jin's life, but also just the world I, it's this really great balanced that a I think as Brian was sort of saying you always get in games, but it feels so refreshing to hear. And it's a huge part of our philosophy. How we treat. Treat the game. Whether it's a Haiku great example, he could probably keep talking about, but you know the music style music how the music comes on not having things like combat while you're doing, shrine climbs or anywhere near them so that we can let those be their own experience, and so are these, are we? Everything wanted these features that are not mainline missions. Our conversation is like about how much combat how much non-combat and what is the purpose and what are the? What's the feeling for its existence like what what is the emotional goal for for these features and these are conversations? We have a lot and sometimes triple times over we try. We don't like it. We try something else. Well and for me, what's really interesting is sort of the place that all of these features and the things you go on, have sort of in the context of sucker punches past work, because it is I've been such a huge fan of both cooper franchise and infamous. Stir a year and. You know you get increasingly larger, but often more urban. City expenses that you're exploring a lot. In both of those franchises to certain extent here you're out in the wild. There are of course settlements and encampments and things like that, but there is a there's a lot of stretches where it can just be the world around you that you're exploring and I was sort of wondering on a world design level. How do you? How do you balance? Making all of these locations unique to explore as well and interesting. Even though you know a lot of can just be more, the environment's like what are the challenges that come with that? Yeah, so one of our. Our Contractors Jeff He. He talks a lot about content density, and what is the correct density and I really am really thankful that he brought that conversation up to light so much because It's such a you know Thinking about if you're currently doing something, you're going across the world and run into something. How much further would you have to ride your horse before you might find the next thing, or can you see the next thing from where you currently are? How how dense is it and I really enjoyed that conversation? Because it let us think about what's the right philosophy for for our game and it it certainly it allows us to you know if we want to in one place, you just completed something, and you should be able to generally speaking, look around and find one more thing on horizon or see the shrine trying on top of the mountain. It influence our world design alive, because when we first had the game built for the I you know I'd say maybe two years. It was a lot of forest. It was a ton of trees and it was cool, but you always were felt like you were in this like. Tunnel beautiful, but really deforestation. which does a couple things one is? It is very cool, but. It makes it really hard to know where you are without a compass or many map. Something telling you kind of giving you that extra information that your brain is just really needing. So what we did is we started opening up fields and I definitely some shadow, the classes photos out and was like fields as as reference vm. Because it just feels so epic when you're going through field, but but you know the criticism it could be that it's boring or something like that, and and really have to embrace a philosophy that it won't be boring because there's beautiful music. There's five things now that you can see what you want to do next because you're in a field, there's more clearings and it created a Great beauty in the game, but also more opportunity to engage with that density and I I. Really I think that that was one of the conversations that was ongoing throughout the project, but we landed in a really. I think unique spot for. When when when you? When your team was the helping this game, you obviously weren't anticipating a significant portion of the world's population to be stuck indoors for months on end, but At one I mean there were obviously there. Are you know a lot of sort of like entertainment? Things that have come out during quarantined. That didn't really. Fair as well due to their. SORT, of like the way they were delivered or their subject material something that, but this is a game that I really more than ever appreciated as a guy who's in a two bedroom apartment really appreciated huge open fields and. Mountains in like sprawling rivers and seas and stuff like that but I think one of my favorite things about the big open fields is that there's always something? Or there is like a lone tree. And you're just sort of naturally drawn towards it, and I found that like that sort of like beautiful use of negative space to be like so powerful. In terms of like never felt to me like there's nothing ahead of you. This is boring. It always felt to me like this. Is this is this is like a sort of triumphant use of minimalism and and charging towards something. To reveal that there's like one loan item in the distance was so much more engaging tomato like at a mini map that had a hundred time trials, but Hamas other stuff like I. Found Myself uncovering the dog on the entire map which. I was I was like basically riding around in spirals like in that movie alto like I was trying to. Five is in half the time I was on foot to. It was really wonderful game to explore so I. WanNa ask you about that the. The the sort of the way exploration on unfolds in this game is something I. Really Really Love and I think a lot of open world games are going to take note of following the wind and talking to people and following Fox's two locations rather than just you know overtly stating the player. This is where you're GonNa go, or you go to. The map in this big thing opens up. All that come together. What was the push and pull on that to sort of find the right way to keep players in the no, but without making like overwhelming them with information. Yeah I'll talk about kind of our studio kind of struggles, but I also kind of throw in my own, maybe personal philosophy, too. So I. I judge Games my favorite game, especially them really harshly by. How does it feel if you're? You're actually not doing anything on the sticks. I would if you're just sitting there. Just sitting in the world, you're standing in the world. You're on your horse in the world like is there. Is there a what's the feeling and some of my favorite games by just sitting there? There's like things that go through your mind. Like why do we? What are you anticipating? That are stuck on the story or like. Where's that next objective like you're just what's going through your mind? because. That's when you're not doing anything. That's what you're thinking of next like. You're just taking in the beauty looking around our game I hope that translates into that sense of exploration and sense of curiosity like if you do stop for a second yearly, you're not already on kind of a train of thought it is more. One of curiosity is one of like. Hey, what? What do I want to do next? Oh, there's something over there. There's something of their. Oh, I wonder band before, so they're having gone to could check it out and I. think that the more information you were to have on your screen compasses many maps. It kinda answers those questions before you even have time to ask the question. It's just like the dots right there. Let's go do the DOT. It doesn't matter what the DOT is. It's just there's thing let's go do it, and so that that to me is is a really important part of what I think. The Games, Tries to do in the world, and and certainly we did not have the wind when we started on this project at all. In fact, what the wind was which is has got this cool story I'll say quick is. on the first direction slides on the you know we did. A presentation is like one of the first presentation out the way look and feel and everything moves was was one of them like a wind. We're going to double triple quadruple down on win, and you know there's a lot of attack that has to go into that. He got Capes moving I gala hair moving. You gotta get trees and Bushes, and especially for procedurally generated now artistically procedurally generated world. That's really tough. Two years later. Something like that. That became true and you've standing I'm standing in this world and we had other elements we were helped. Augmenting are kind of navigation and get around the world and I'm just like holy crap. The wind is amazing. It actually works at that time. It always like went from East West or West. East or something I can't remember always just directional and it's just. It's really good. And then we started having conversations like how going to get more stuff off the screen to stay in the is like beautiful world more and more because it's just. It's really stunning even years ago. And a one point I had this idea like. The Wind. It sounds kind of crazy and Adrian is like our longtime worked on has been sucker punch. Long Time. They tried a little quick prototype with me. We had like fifteen people play at were removed all the you I just to hey. Can you just just try to follow it and just and it sounds crazy, but follow in if you can get to that hot spring or that on. And it worked like the first prototype fourteen out of the fifteen people were able to easily get there so cool. Yeah and I. I was like Oh. Yeah, we have to do this. Question. Like. This is something that is going to be unique to the game and then an analyzing. Say on them about the wind because I can do it all day, but is it had like the matic ties to the island in historical kind of. Poetic, Tian's to you know. The Mongols came in as typhoon sweeps them all out to see and. You know we name the sword the sky storm after that you know him being a storm, a metaphorical storm on the island for for the island, rooting for the island, and then it was like about nature, and then the animals came along, and I, you know it just felt like a bunch of like one of these critical pieces you don't know exists, and then you find it, and you're like that fifth straight there and does and then nearly. Oh, I, think we have a good. I can see the puzzle now so. Cool, it was cool journey. Having having that comes away. It all it feels so true to the world that the team has created in those moments. Because you know, I'm I'm a completion is player like if you give me a list of a thousand things to go collect if you give me, you know like an infamous. Charge to go collect I. Collect all of them, but there's something that I think does speak so much to this world and end you wanting to be invested in that. It is really by pulling everything. Out of the screen that you're looking at and just letting you look at the world you get more familiar with it, and you start to learn more about Oh. Yeah, I've taken that pass before. That leads to that pillar of honor or there's that cemetery over there as you start to. Trek across the land. It really gets you invest in the world in a way that I think just having a list or a neon sign to tell you where to go would. Deliver it in the same way. Yeah, that's great. That's so. That's the goal so I'm glad you had that experience. And I it's one of those things you know that the open world I think speaks so well to what the team really accomplish with this game, but one of the things I was curious about wasn't and I know. We talked about this a little bit, but released, but since we can. Talk to the island as whole, but what was the? I? Guess the poll the. The back and forth poll of wanting to make sure you stay true to the spirit of this real world location, and honor the history and the people that are but also create a world that at the end of the day would be fun to run around or write a horse around in as a game. Yeah and it's a great topic, and it's kind of been the the struggle for and I would say struggle in a creative sense. It's the creative. From from from once, we actually knew we were making Susha and we started doing all this research, and and you learn so much about the island. Like the fact that at that time it was likely to be like ninety five percent covered in dense forest. Which again I told you we tried. We tried very dense forest in. It's just hard to ride a fun horse through tree. Trees it's. Pretty tough. Also, it's incredibly hilly. We went there just like it's just hill after hill after mountain after Mount After Mountain, also challenging to create a interesting layouts in combat spaces in so. So, we worked with our team in Japan. We're like hey, this is how we were planning on You know being inspired by the shape of the islands. It looks very similar to the actual shape, but here's some kind of Ford as we'd like to take or game reasons you know, make the game more fun to to roam around. The landscapes in have layouts that have. Have Cool puzzle climbing challenges, or what have you were interesting missions, and and they were totally for it you know. And they gave us feedback of maybe when we went too far and then they also they know is in a fun way. They gave us feedback of win. Hey, you could go further with us, and so that was. It was a lot of ultimately. We're super inspired by history, and what happened and then the general beauty of greater. The greater nature of Japan as a whole, it's definitely hugely inspiring to us but we also make in a game and a PR and original story and a lot of things that. Have to Challenge it, but work in tandem with it, so it's it's definitely been a challenge I'm in a good way and we learn so much. And I will say the last thing I'll say on that. Is that within Joyon on the environment? Our team myself in the constitution. We talk a lot about like realism. And You know like A. Maybe painted realism, or maybe, how can we do it like a slightly stylized version of that? And and and you know this is not even if you've ever been to Seattle only did infamous. It wasn't really a stone by stone. Kind of recreation. Roads aren't lined up exactly. It's sort of like if you blur your eyes, you're like Oh. Yeah, that's definitely definitely Seattle like it rains. A lot of people drink coffee. PUNK ROCK and grunge music. It's You know the things that are there the spacing? Like the things you would expect, but it's not the like. Let's put a magnifying glass over, and let's get it like perfectly accurate and we take that same philosophy here. We want to feel like that. This is plausibly. Dass what it could feel like. That's what if we could do smell through it. That would we would try to. Feeling into music, we're going for a as a is a is a main heart. Smell will actually be unlocked on the playstation six. Thirty I. Have Rumor, we have an today since three. Hey listeners. We know you love gaming and have excellent taste, so we want to tell you about the official. The last of podcast in the show writer podcasters stand up comedian and huge fan of the. Host Christian Spicer we'll revisit the first game and talk with the people who created that critically acclaimed work hit. Also give you what you've all been waiting for. A behind the scenes look into the last of US part to Christian wanted to crawl into the minds of these visionaries and talents who created this highly anticipated game the podcast. We'll recap the news story. Story and episodes five through eight while also diving deep into the making of the game in the first episode. Christian will talking with Troy Baker and Ashley Johnson also known as Joel and Ellie may land combat designer, Anthony Newman, and the writer and creative director of the last of US Neil Druckman. The whole series is crammed with conversations with developers invoice actors. The official, the last of podcast episode one arrived on June ninth, and they'll be releasing new episodes of this limited series every Tuesday for the following eight weeks available now on Itunes spotify, and all your favorite audio sources, stream, or download the official, the last of his podcast from June ninth. The the combat in this game is awesome, and that's coming from somebody who to be completely transparent. Wasn't crazy about it. At first 'cause my immediate reaction was. There's no lock on. Think what do you mean? There's no lock on like you can't. You can't have a certified again without lock on and as as I grew to. Appreciate. The sort of dynamic happenstance of a dashing between those four stances and. Fighting different types of enemies. In synchronicity while switching and switching back and forth using my sub moves and everything I was like. This is one of my favorite combat systems interview ever But what what? How did how did that decision? Come to not have have lock on? was that was at a debate internally in the studio? Because that's to me, that's one of those things that people just expect from a video game and I found myself not even thinking about it after a few hours in. I. It's definitely debate right like it's A. It was heavily debated and talked about how you know. From all corners of the CEO there was not some like. I mean because it's a it's a standard. There is a standard anytime. You go against the standard. You need to prove it out and. I'm glad we tried something different than you know. As person bloodborne like my favorite game, I like games that allow you to really kind of hone in and focus, and and control that since a control comes, comes with locking, but and you know, and certainly as a samurais sense of control is a huge fantasy so Yeah, man. We talked about it a ton Maybe when it comes to combat, I would say it's in the top three conversations that we had over the entire course of the project while. But I have to give massive. Shout out to you know. One of the studio heads. You know I've found Sucker Punch Christopher. Men he's he's behind the core design, a lot of the combat and he he works out of the code for it, and there's another Guy Ted. Who is awesome designer? And he liked those two brains man. They worked together, and they figured out a way to create something that is first of all feels like you're hitting the person when you do hit them like it's a tandem as animation, so it's not like a hit box based. It's like these. This animation links up to this one. Is I very newbie? Animation Brain. And it's not just like the slash through thing right, and so they feel like you're hitting the person it feels. A goal is a gritty feeling, but it's also incredibly fast paced at times. You know as you get like five or six people around you you can be, you could be like. Changes. In planning, and when you're going to do the smoke bomb, go around the building and do another. Jump down from the top, you know. It's just like a it. Almost like a the style of it is is better with how the walk on. That's kind of the thing that we found over time especially when she became pro at it. And locking on actually with slow down, maybe in some ways and a sense of control will be got out of it instead was things like standoffs in duels, obviously assassinating somebody having that jump on, somebody gives you that, too, but we decided to really push that those moments or mythic abilities I think are. Usually will help take out people pretty quickly. The mythic abilities are interesting because I I think i. I I'm really glad that this game never really went like supernatural despite having the Word Ghost, in the title. There's. There's other there's an alternate version of this game. Were you guys just want preserved and people are summoning dragons and stuff like that. I appreciate that a lot of the crazy stuff that you got away with felt grounded even like the fire sort is ridiculous, but there's like. Oh there's there's sort of like a scientific explanation. Yeah. And then when you start doing some really intense stuff that feels deliberately over the top like dude, get terrified and they starts crawling away like. Is Watching people just straight up running around. Disappear and stuff like that. It's crazy like this is a i. mean even when we pitches his game. This was another heavily debated. Topic is going to be fantasy based or not, and obviously nate and I felt really strongly as well as many other people that we should not make it fantasy base in like high fantasy base because. It really those first of all there's. Several of those games out there already, and they do a wonderful job and I love neo I love sector, Oh, these games are awesome and they lean on that a little bit more as their unique. You know and so. Good. It's smart of us not to do that, but the reason why we didn't do the reason we did was because we were definitely were focusing a little bit more on the Human Story certainly one of the world to feel plausibly real. And you know if you like, I'll take the example. You just threw out there like having people fall in there, but get scared. Scoot away, man if you could just like, pull out a fucking dragon every five minutes. Scares them like I feel like a real challenge to overcome like and so you have to be constrained. So that when we do pull out something that's really incredible or scary or something like that that it actually has wait to it, you know and. I one of the things I do love about our game in might be some of my favorite content, actually mythic missions because. They. A build up the idea that people were legends like they talk about people in their connection to the island. The lightning one is a great example where you know, they burn the black sand, the sands black, which always like wire, the sands black back answer black, and it just bill out as they build up this legend of people that may have come before you, which is Kinda cool because? because. You're kind of building your own legend. To maybe one day, people talk about mythic stories of the ghost You know that humans can do maybe slightly crazy incredible in your living, example of that and people tell tall tales. I think that's cool. I love win. Jin would go around to the stories and people would be like. There's ghosts in the woods and he's like. No, there's not. Watching watching the people run away after a battle, though my favorite things in the game because it's it teeters on like on on like. Comedy, you would find in like vintage Kung Fu movies where somebody would come and kick. A bunch of Bass and one guy would be like away. Runaway ended every single time was I would let him run like maybe like hundreds of feet pull out my arrow. Cruel Man I know you you put it there. You know you gotta sit there, don't. If you give Brian the high ground. He will let them run as far as he wants to. I what I do love going back to the mythic tells them. You know maybe people one day telling the story of the Ghost I. I'm always sort of a sucker for. Stories that are about storytelling to a certain extent, because I do think you get so much of the human nature that we all deal with on a day to day basis of why we tell stories and everything and I I love that that permeates so much of this game, and not just in the quest, but on the on the ques- structure as a whole in this game I think is really unique, but it works really well. Because as Brian was saying earlier, you can go to a house in. Someone's saying Oh. There are nearby. Please help me or someone one of my favorite stories early on one of the side missions I found was. A woman send you to get food from the bandit that stole it from her. And then you bring the food back and she's like. Oh, thanks! I finally have food down. You're like. Wait a second. That wasn't yours to begin with. I just killed all those guys because you can't, there's. There's this. Stark sadness to a lot of the stories that I think really works in this game and I was just curious on like a total storytelling. Horrible 'cause there are moments of levity. You know like everything with Kennedy I think is so great, but how do you you know balance? I think this is a land and a group of people who are under siege. They're under attack by the suppressive force. At the same time. They are living their lives. There's this humanity going on the island. Hugs, what are some of the struggles that come up and try to tell those stories? Yeah, well first of all. When you started telling me, which story were, I was like racking my brain like which? It was so many. I I know it's crazy and I'm gonNA. Play through a bunch probably that I've played through in a long time, I play retail, but. You know It's balanced because you don't want it to be this like we did not want our game to be this like heavy thing that was constantly hitting you over the head with a that was just not what we wanted for this particular game. Think anybody really goes from bad particularly. I think they're always in goal, but but in it's hard, though because invasion and you wanna see desperation, and you WanNa see like these people have struggles. And frankly you know we want to. You know it's not always like dude. Go kill things, and so you WanNa hear you know people having. Their kids, or this or that like our parents like I. Don't know you just want to hear something that sounds like these people are struggling a little bit. But you know the when it comes to the writing and those stories, most of the stories do most of them do exist to try and reflect at the world has been in invaded, invaded place and. For people that are like these allies, and you engage with those those will get a little bit more in depth than traveling of their story, and for these little small one off encounters. Just say look even even the hasn't class is affected greatly by this and hopefully feel a sense of remorse for them or sadness for them, maybe a sense of duty that why you're doing this stuff, but as for the tone of it. I genuinely like a somber tone in general, I think Sambre is is not dark. Sombre is not grotesque. Sambas is just like a like A. Light sadness to things and I felt like that light sadness in a world that is so incredibly. Beautiful is kind of a nice. Balance and I think we look at it now that way and to some extent. That's a really good way putting now that now that you say that. It makes perfect sense because. You have all these incredible like you know. There's Fox's in this you know. Like. Rainstorms the beautiful trees and yellow leaves, but then you go, do these side quests on. You're like Oh. Wow, that was. Your family died and you can save them and you're like damn. That hit me hard that one. Particularly, there was one side quest for like now I know, too. Hard that one's talents so hard and You know there that one people on on the team who? Created that one, and then like you know as we get through the Polish face like Alan, somebody went through and added a bunch of extra work to that one for animation, and like kneeling down, and you know I you know in from liking that mission to really like connecting with more, and this is a small thing right like this is not a. Two hour long you know big big mission. It's very straightforward and simple cement to just reflects the tone of the world, a little bit and Alan Dow was one of the ones that, even though it's a small moment in your entire through I think improved a lot of the last course of the project I'm glad it exists. That's awesome. Yeah, I I, don't even know if I necessarily have a question about it, but I'm just curious to hear more about the the construction of the the site quests when it comes to the side tails when it comes to those the supporting cast that you get because I do I do think one of my favorite things. Throughout sucker punches, history has been that there is of course he usually a pretty great main character, but also this really great supporting cast as well, and you know going back to sign infamous now with ghost. I loved finding out more about Yuna and lady Moscow and just everyone at the pace that you want to in the world. And that balance I guess my question is because I. do think that's some of my favorite story. Telling him the Games in the game comes from those lines. How do you balance having this stuff? Be Optional I guess if you if a player just wants to go through the main story, but also encouraged people to want to keep going back and revisit these stories in these characters. Yeah Yeah! It's a question you know we From I is long as I can remember. I think I, think earliest pitches of the game we talked about. How we really wanted to create sort of this. Anthology of short stories. know these little little side branches off the main trunk. You know that you could. You'RE GONNA. You'RE GONNA get invited to them on the main truck main story. You'RE GONNA. Get invited them and maybe even once or twice in an engaged with them, but it's up to you hopefully, engaging enough for that story relates to you. It's up to you to kind of go. Finish out the rest of that branch, and we do a lot of stuff like we try to reward you for doing these things but I find that those things are They're good and I'm super glad. Glad reward you in different ways for playing these, but I find that the beauty of those those allies missions. If you will Masako. Norio characters is that they're just they're. They're far more developed in terms of like there are like what they need out of the world in their stories are interesting, and and they all have a different perspective on you and life, and you know in an what I what I think is kind of cool about creating a world like this is that you have to be okay with having content that exists. You're not forced to play. And you have to embrace that you have to because that. That is what makes it joyful when you go on your own ambition to go through it. It's not that you were told to go. Do it was in the Golden Path? And there were versions of the game earlier that a lot of these characters stories were more interconnected to Go Path. Through play, testing and feedback in her own kind of iteration process. We ended up where they are. Which I think is the right spot. which is you introduce them and then? Over your curiosity, we can push them push. You can go enjoy them your own Yossi, and there. Some of them are five or six missions long. And I think that's the right model, but it takes some iteration to get to that that that's spot for us. Even having late in the game the I think it's two missions for Eureka that pop up after you've revisited home. Just was such a such a Gut Punch. In the midst of as Jin, story is starting to come, full circle meant to have this exploration both more into him, but also into her life It's it was like as you were saying I, it felt so much more rewarding because I, saw it out that story within the. Yeah I think that that's A. It's not an easy philosophy to hold you now. as a director or as a contributor designer artist, because it means that somebody is going to get a bunch of people, not GonNa, play your mission bench people are not going to see your artwork, and and it's really hard to like talk about that because I want everyone to who worked on this game at Sakkara Punch to just like the super proud of it and love every moment that they cred tributed, too, but that's one where it's like. Yeah, but your thing is optional, and I can really bad, but it. In these cases it is for the for a greater feeling that. The people that will engage with it will probably tear out will probably love or be maybe even their favor mission of the game, even not the golden path I gave might be their favorite moment in the game nest. Because you, you let them engage it at their own will in. That's A. that's a hard philosophy to to. kind of stomach, but I think it's I. think it's a really healthy one for the type of game that ghost is. It absolutely plays into who I I think. My favorite thing about the game. Is that Me In the act of playing the game, so has to the game halfway in a presents all of these options, but I have to go exploring too, and I feel encouraged and want to explore and of my favorite times playing have just been putting a dot on the map letting the wind guy. A thousand kilometers, and if I if something stops me, stop if it doesn't I just keep going until something else. Interest me awesome. It's a calming experience which I don't often say I think about games at the moment. That's exactly how I played, too I would just put a marker somewhere completely random very far from me and just go there and see what I ran into along the what along the way with stories popped up which new characters I would meet, that would show me points of interest and stuff like that. and I think that that loop was really smart in terms of having sort of random gangs of bad guys. Patrolling the land and you'd run into them, and they'd have somebody kidnapped, and you'd rescue that person and that person would tell you another place to go. It felt like you're constantly pulling on these little threads. and I loved that so much was did that did that all take awhile to come together? Like outside of the wind is sort of the way the. The optional stuff and the sort of like randomize character you know excursions and stuff all interconnect. How how was it bringing all that stuff together to create the flow that you guys ended up with? The I I you both sound like you've played it exactly the way that I would recommend somebody to play, which is like hey, you know every now and then just throw down and go that direction and see what you find, and and if you don't find some great than go to your Golden, Pastora that's awesome, but try it, and because it's. In this is true for even when we're doing play testing that we did find that that was some of the ways that people would enjoy the game the most which is awesome. will you're talking about that? Like the ecosystem imbalance of people who tell you where stuff is in? How many patrols are there that stuff I'll tell you? We tweak that probably. Maybe until weeks before gold I think. Exactly the number on no top ahead, but is very late. We tweak those numbers because. because the sense of owning the curiosity, and like not having everything told you. was so important to the global feeling of enjoying just like exploring throughout the world, and as soon as you're told, were too much. Stuff is or too many things around your map. It becomes a different problem like you're kind of you either you either go into. Let's just go through the checklist which. Is Fine I think if you found them on your own but can be exhausting for some people because they're like Oh God. There's a ton of stuff to do, or it's kind of a turn off because you already know what it is, and you don't think of anything else over there, but they're actually might be if you if you actually went look, so we actually ramped down the people that the amount of people that would tell you where things were quite a bit. It used to be far more. part of the emergent processes I've almost everybody who talked to tell you. Something is, and it would put a thing on your map and We found that to be Super Smart System, and I'm so glad that we have it, but we put it in a very specific way in a very specific amount of things on the map total. Total that it would ever tell you about so that you still had your cool moment of like i. don't see anything over here on this. I'm going to head that way and finds things along the way now balance. It's really it's really tricky. Because again it goes up to that thing. I was talking about early. Enough loss of being okay with things being skipped and. That if you don't want to be so much that you don't have any information, that would be bad too right so it it is takes time to to work out, but the team did that. No, no a healthy fund way but I think even when you like clear. Mongol, Camp and Clears up a little bit. You still get a question mark. It's not even like yours, a hotel or something like that. And it's sort of it to me. It fell It felt like A. SORT, of natural to the universe that you guys were setting your game in this is this is like a long time ago. There is those no yelp. There's no google. So it seemed natural that you'd find a random person on the street and be like Oh. Thank you so much. There's this awesome restaurants. You should go check it out. Right I really doug. That I played a ton of the game in Kerr. Asala Mode Oh cool and that was. It was really it was really difficult for me. 'cause you made such beautiful game central? And I think it's I think it's. Beautiful in a different way in Curacao mode. But there was just something so special about about like heading into conflict or a story be or coming into a new environment. or it's all black and white, and there's that film green crackling, and a I read that you guys even did some stuff with the music to make it feel almost like it was coming through old speakers or something like that. Yeah, how how how how did how did you develop that? I I know. That's like obviously. It's something that you're studios. Really proud of especially since you've got endorsement from the family. It was a that was A. That was a I. I probably will put that in my top list of my entire career as like being apart process because. I mean it's just. It's just why just kind of a wild thing that you don't go into making video games because you expect to go through that process one day, yeah. which is probably why it's cool is that it's different. You know, but. The. We knew that we WANNA. Do Black and white mode I mean I think i. I don't remember when we first talked about it, but it was definitely really early Redo black and white vote, but again it got kind of pushed towards the end of the project, and then once things started to. You know you can sit in the world and you could be like. Oh, my goddess stunning! It's really a beautiful I feel I. Do feel like I'm. There's moments of this I feel like movie. It's coming. It's coming together. And, then we're like okay well. We definitely have that mode. Let's are planning for it. And an I got version of it in that was a very early version of it with a sliding team and Like what do we call this thing? and You Owe Samurai cinema or classic. Why can Wyatt our traditional La just things? You know cool cool names. And member WHO's I may was Brian Studio head. I don't remember somebody was like. When we see if we can call it, Chris Allen Mode. And I thought that was brilliant and I was like. Yes, can we? What was that process so I reached out to. One of the people that I think he deserves a special shout at his name as a relay Katami. He's on our Japanese producer. He's a helped us since the very almost since the very beginning, and he helps coordinate all of our feedback through Japan, and said Hey, you hey, who's now a dear friend of mine. I was like. Is this possible. Could you look this up? And he and the Japanese team reached out to their to their state across our state and worked out You know. They wanted to see video so I. Put together a video, and then I redid it like three times because enough. People on time video, but I was like Austin. Even Brian Our leauge rendering Guy Jasmine. He was not good. No. Though I kinda Redid it a couple of times and then eventually Is this. Is it I? I looked at so many movies measured the black and white. You know in our game. You know as you both played it. Daytime Times. There's indoor's whether there's rain. There's fog and so like you have to look at movies that have all of these things you can't just be like. Here's a movie. Here's a sample. It's the black. Man Like you gotTa. Look at all these because they exist in our game and it's a filter that'd be going over all of these and so I finally got to the point where I was, I had good black levels. White levels has cool noise. We sent them a video and and It took a little bit of time back and forth, but eventually we're like asses cooling reach an agreement. They were cool with it so. Yeah it was a it was a coup processing showed up. Is Mode teams all shit? It's called. Is it was pretty cool goal process. It has a dream come true. It's so awesome on a historical level. Because obviously you're seeing the game through its you know from the reveal trailer to now there's clearly a love and Joe Majd to the cinema and the storytelling that come in the John Mara, before it, and so to have that encapsulated as a mood that you can jump into starting to such a great I. Think like touchtone full circle thing as a fan of genres well. Also I mean the. The audio! From from like A. A gigantic Blue Tang Fan. It's it sounded like like RISI's sampling. VHS, tapes of sword slashes, and like there were moments. Paint that game and I was like I expect like method man rapid right now because. If anyone was intended, but that sort of got me on a very very like neural level I was like Oh my God like this is. This is quietly the best. Wu Tang game ever made since. The fighting gave. The quote somewhere I feel. That's. But. Our audio director Brad he that's all him he was like. I have an idea that guy's a wizard, so that usually meant something cool and he. It was like we have this special thing that we developed internally at Sony that replicates old processes from like you know fifty sixty s something like that radios and TV's and and And and he he kind of took that filtered it and figured out the right 'cause he was like. If you do too much over, you know, we wanted people to play lengthy amount of times and if they wanted to the Chrysanthemum. View too much, and it becomes incredibly fatiguing. Like, not watching move hours possibly thirty hours. You know so. You got a nice balance between that and something that you can you know Listen to over and over again? I- legitimated Curacao Mode for Poly Twenty five thirty hours and I think that I like maybe fifty sixty into the game. So how yeah! That's incredible. Yeah, along along with that and to me. It was surreal to play an open world game almost entirely in black and white. That was just I've never done anything like that before and. It was such a cool. It was such a cool experience. One of the challenges with eggs I would add is like since it's black and white. There's there's missions that use color as guiding, and so there are. There are a few missions of. It really struggles with, but for the most part we redesigned icons on the map so that it would work with answer, so you're not just looking at two icons ones. This color ones that color and we just changed the icon Lopate, but but yeah it, it's it's generally speaking. You can play through most of the game with it, which is just crazy. Yeah I think there was one mission where they're like find. The purple flowers was like Oh! I was to right back on, so that was good. Leads to so many great visual moments, and as you were saying I know we're running short on time I. don't want believe the too much, but I, genuinely really loved, and as pointing to earlier the the soundtrack and the way both game uses it. It comes in from quiet to loud, but also how the score changes both from the combat setting to the open world setting you know. Moments I would say not settings, but. That Jackson position as well as even on the side, the remixes that were coming out sort of in the lead up to the Games launch. There's so much great musicality and artistry. Bear that I think really. Elevate, so much of what's going on there on visual rebel to a works so well in tandem. You know there is no single discipline that contributes more to the game. The music like a known this case we have to composers, a team of people that obviously help implemented like their artistry is like. White just level things up so much like a scene without music in a scene with music. There's a world of difference in generally speaking I know it's not one contributor. There's quite a few people that make it happen. Processing and implementation, but it's insane. What music can do in for this game? It's it's. It's one of the best parts of the Game I. Think is the the the artistry behind the music in the soulful fullness in is is really I listened to it a lot. I love and then we tokens the glitch mob. Which is just? RIDICULOUSLY COOL! Yeah, it's an awesome combination i. do think as you were saying. It elevates so many great moments, but really. A drills home like the emotional undercurrent of everything that's going on in the game. Unfortunately. We're pretty much out of time. I think Brandon I could keep talking there so much. We love and really enjoyed about the experience and are continuing to enjoy. Time in this world, so Jason Thank you so much for taking time. We really appreciate it. SUPERFUND and thank thank you to your studio for. bookending this entire console generation with my favorite games. I I don't know if that was ever the plan, but the way that
How to 10x Your Headline Success Rate
"To another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how to ten x your headline success rate. So what was a quote from David? Ogilvy Neil I don't know what the quote in need of your dollar is spent on the headline there. You go so you gotta right good headlines. And by the way when we do these podcasts episodes. What will happen is myself. My team will put it a bunch of ideas and Neil later on his ideas as well. But the key thing as we're working on writing great headlines We think headlines that you're going to click and that's worked out well for us right but I think we want to give you some practical tips on what you can do with being consistent with your headline and one of the things. I love doing what it comes. The headline writing is I love making swipe files. What does that mean so facebook? I might find an ad that catches my attention. Al-samet in facebook you could actually save it and save it to collection minds called ads that. I like instagram. Save it adds that I like. I'm just screen shotting and I'm finding the things that stopped me in my tracks and what I'm trying to do there is. I'm trying to take the template of what they have. So maybe the headline is five simple ways to grow your instagram to a billion followers. Or something like that right. That's a template and then you can take that template modified to whatever you're offering but the whole idea here is you have a Swipe Library of ads or headlines that I've stopped in your tracks. And here's your trying to modify a template there and then you're trying to test these different headlines. That's an easy way to go about doing so. Eric when we started this podcast than the David Ogilvy s for you guys were listening and it's somewhat similar real numbers it at ten people read your headline but only two out of ten will read the rest of your content in other words if your headline is appealing. You're going to get way more people reading your content. Most people don't hence most people stop once. Read the headline. They don't continue going forward. The biggest thing that I like doing see most people wanting headlines I think of keywords when it comes to Seo or they think about Click Bay Alec evoking Yossi because vocal curiosity. I don't really consider that Click Bay. It's more so it gets people really engaged and hooked and it keeps the follow through so more people read your content or take action. We your landing page potential even buy from you so when I mean by evoking curiosity. Let's have an article on the benefits of green tea. I may end up putting like the seven benefits of green tea number. Six will shock. You and I'll put number six will shock you in parentheses right and I would only use that if number six is really amazing and most people don't know about it and it truly does benefit them because if it doesn't and it's not that great then you're just using click bait and I find out everything that I've done when it comes to. Evoking curiosity has generated the most amount of clicks and the most Monday engagement than anything else. The hardest part is figuring out where people are super curious that you know the one engaged in read cool so I'm going to add onto a swipe library. I was talking about earlier. So if you guys want some sites that you can go to look at as and create your Swipe Library in go to swipe dot. Co that includes a lot of long form sales letters old school stuff to facebook library. That's free to use you. Check out what's going on there at beats that's a d. At there's a free version of it or a free trial. I believe we can see from Google display ads and in Land Dash Book Dot Com. You can see different landing pages so you want to start building at Swipe Library right now and then to point you. WanNa be evoking. Curiosity depends on the space that you're especially to be people like numbers people proprietary case studies that you can share so just keep that in mind as well. The other thing that you want to do with your headlines to is when you ride them go to five or six people and try to get their attention one of the best strategies that I've seen someone do. This was John. Moreau and I'm probably butchering his last name. But what John used to do is go to group of drunk people and read off his headlines. The one that got their engagement and strike the conversation up and they wanted to continue talking. That's the one that he knew was a winner. It's a little bit out there to do that. Strategy is a little bit of work but it's a smart approach because if you're going into room people who don't want to pay attention to you and you can say something that grabs their attention. You're onto something
The new coronavirus could have a lasting impact on global supply chains
"Worried shares are down in Asia this morning as the impact of the corona virus deepens with apple saying it will fail to meet its profit target in China moving to cancel major events including the Beijing Auto Show benchmarks falling early in Tokyo Seoul Hong Kong and Shanghai markets of course closed overnight for presidents day as the outbreak process bringing new travel advisories and disrupting trade travel and supply chains it's casting a shadow over China's regional economy Yossi Chevy is director of M. I. T. supply chain management program he told CNBC there is no telling how the virus will affect supply and demand it's not just manufacturing in China that is affected it's not just getting parts into manufacturing in China for example we talk about April ebony and gets it's far from forty three countries did go into folks going to assemble the phones now we have trouble with speed restrictions we have a we lost all the Benny cargo most of the freight fifty two percent of the town kilometers of freight lie in the belly of passenger planes we just losing most of these capacity in addition right of UPS and fed ex that the it's got capacity then this is the man the demand in China is down so we both supply and demand a fake what do you think the legacy of this is going to be on supply chains in general it depends if this is a relatively short term impact not much is going to change however existed this can be a very long term impact this me describe what might have been in supply chain management we call it the border with the fate let me explain in a few seconds to your audience what's the bully perfect let's say a retailer sees it's a says no down by express it he has too much inventory he thinks it will continue so every too much inventory his order he orders two X. list present from his he horn wholesaler notice that this is too explicit risen reduction using this same logic he's ordering now for excellence resident so in the end of the supply chain what we call the optimal the supply chain is to apply as many of them must morning leverage and they're just going in drove out of
Family sues American Airlines, kicked off flight 'for body odor'
"Montgomery County neckline Ellie WTOP news a Michigan family removed from an American Airlines flight in Miami a year ago when staff claimed they had body odor that family is now suing the airline USA today reports the family Yossi and Jennie Adler in their young daughter were taken off the flight to Detroit last January they claim staff made comments about their orthodox Jewish faith the American Airlines says the decision was based only on customer complaints and not on their religion the Adler's are asking for punitive damages a hearing is set for
Ellis Scores Winner In OT, Predators Beat Bruins 4-3
"Nashville has beaten Boston for three in overtime Ryan Ellis the game winner that after Roman Yossi scored a pair earlier David posture next court he's twenty ninth a little over a minute remaining in regulation to force O. T. the Bruins have lost eight of their
Male Bats Up Mating Odds With Mouth Morsels
"This is science Americans sixty seconds science. I'm Karen Hopkin sharing a meal is a standard first step in the mating rituals of many mammals, but Egypt fruit, bats take splitting an entree to a whole other level because males that allow females to take the food, right? Out of their mouths are repaid with reproductive rights and are more likely to sire offspring with their favorite female fruit finagler 's, that's according to a study in the journal current biology, a couple years back researchers noticed that in fruit bat colonies, some bats forage for food while. Other simply snatch it from the forager's mel's. Offices for expanding this Yossi avail of Tel Aviv university has studied these bets for years. Maybe the scroungers were relatives he says, or maybe they're just socially dominant bullies. We observe the mostly scroungers are females. Got the researchers thinking about something of great importance to most animals, reproduction specifically wondering whether. Might than mate with them males that provide them with food. This was. Sex food. I officers that we just you've Ellen his colleagues monitored, the interactions among bats in their colony for more than a year. And the check the paternity of the baby bets that were born what they found is that females were more likely to make babies with those males that provided free meals. But you've Bill says that the process is not strictly transactional. Sometimes they took a lot of footfalls civic individual of made with him. What's important is, is what we think is, is the bonds between the dome. So you this individual is the main provider of the female than the ability that they made. That means that offering free lunches, no guarantee for an Emmers male. But it does up his odds. And unlike human males that boys clearly learned that it's in their romantic interest to chew with their mouths open. Thanks for listening for scientific Americans sixty seconds science. I'm Karen Hopkin.
Sperm bank punishes mother for accidentally finding her donor
"Feldman, a mother in Washington state had questions about the ancestry of her five-year-old daughter. But these questions were especially complicated. Just because the father was an anonymous sperm donor. So the mom submitted DNA samples for herself and her daughter and much turned up surprise. Yeah. Using the popular genetics testing kits from twenty three and me. She founded direct relative of the sperm donor soon after she contacts relatives, she got a very firm letter from the sperm Bank. She had used do not try to find the donor father. But with these DNA testing kits being animus donor is harder to do Aaron Jackson, founder of the advocacy group. We are donor conceived is herself a child of a sperm donor father. So Aaron lot people are reading this letter. It's going around online. It's talking about damages. It is a stern warning. They're surprised at how harsh it is. I'm wondering are you? I'm I am sorta surprised to hear this someone of the sperm bakes because in my mind, the logical lawsuits would come from people like me who are conceived by anonymous sperm donors who want to know, the identity of their biological fathers. But at the same time, it makes sense, you know, these people want to protect their business and their business model relies on anonymous donors getting paid to sell firm to them that they then sell to other people so with an anonymity removed. They would have to rechange their whole way of doing business. Why did you want to find out? Who my biological father was on undying here Yossi, really I thought I knew who my father was until I was thirty five, and I was informed of the whole story of my conception. So for me, it was it. You know? You know, having you know, this new information brought to light just. Totally shut out my sense of identity, and you know, left with a with a giant question Mark like who is this person that I'm now seeing in the mirror every time. I look at my face, and what's his story. I wanted to know where I came from so. Yeah, really that was it just a basic human drive. At the center of this story is similar thing. Did you find out? I did. Yeah. I took a I took a DNA test immediately upon finding out I'm donor conceived because I realized I didn't know my ancestry, and I didn't have any health information either. And within a couple of months. My husband was able to piece together the puzzle using like a second cousin once removed to backtrack and find out who the guy was. And you know, it was totally surreal to finally see it safe. But I feel like a great sense of Keith knowing that information, and how did how did he react to you showing up or alerting him that you knew who he was. Okay. So I sent a letter that was about to knock on a door, and they'll give it too much. He was he was taken aback by it. And unfortunately in my case not open to contact for me. He he clung to the promise of anonymity that he was given, you know, thirty five years ago. Before DNA tests. And before anyone could even imagine not any of this was possible. So my my perspective is that like my appearance on the scene, which shake up his family to a degree that he wasn't capable of responding to so, yeah, it's unfortunate. But I didn't get the storybook ending. But knowing who he is is means a lot to me. And I asked that partly because I'm wondering based on your own personal experience. Can you understand why a sperm Bank might not want? This information to be made public because they don't want a bunch of people surprising people in your case, your your biological father. It was what you were thirty five years old when you found out. Can you understand what their point of view might be? Oh, totally. I mean, they they want to continue doing business as usual and the the possibility of someone taking a DNA test and finding out the answer. This question was nothing more than their own saliva really represents a challenge to everything that they've been doing for several decades. So yeah, I can I can totally see that. They don't want this to happen. But I also think that's not my concern. I my sympathies are with the people who do not know where they come from. And are looking for any way to find that out because the sperm banks are not facilitating that on their own initiative. It is one of these stories that we see sometimes we're we're at this place now with technology and science, and I'm thinking about you know, your second cousin twice removed. And then you connect all the dots. That's so far ahead of where the rest of us are. And then we catch up or learn how to deal with it as it goes along in real time. Yeah, it really is like science fiction
Dodgers send Puig, Wood to Reds for Homer Bailey
"Deal of the day. The two-time defending national champion, Los Angeles Dodgers have shipped Yossi El Puig, and Matt Kemp to the Cincinnati Reds along with left handed starter, Alex wood and cash. The dodgers receive Homer Bailey who went one and fourteen with a six point oh nine ERA this year as part of a money saving move L A plans to release Bailey Puig camp and woods will be free agents after
The WCBS 880 Annual Top Tech Gift Guide - Pt. 3
"Addition digital sponsored by h New York's ultimate camera authority. We continue our top tech gift guide was something called a Guimba will be an H is Yossi white broad showed us the DIGI. I Oslo mobile to a selfie stick on steroids. Volcanoes early popular right now for pretty much everybody to try to do home videos professional videos with their phone. It stabilizes the videos, it makes it look much more professional than you would and held just question phone into it. It does all the work. It's got some Motors in it that stabilize everything and many wish-lists are sure to include the new apple watch, these watches can do almost anything your phone can do nowadays, you can talk on it, and you can answer your text messages and emails and track your fitness. We'll have more of our top tech gift guide next time dishing digital. I'm Paul Dane, there's more a WCBS eighty dot com slash dish in digital.
"yossi" Discussed on KCBS All News
"Homegrown Yossi got three run shot. He hit twenty three during the regular season. And this may be the biggest homerun he has ever hit with the dodgers. He has had six years of postseason. Experience has had fifty two postseason games more than any other player in franchise history. And that just might have been his biggest hit yet. The chronicles of Yasuko Puig is told by Charley Steiner on L A D five seventy dodgers trying to punch their way back to their second straight World Series. And try to knock out the brewers NHL Sharpton, islander skating in San Jose. That's tied one to one in the first period team. Oh Meyer with the gophers. San Jose is the sharks are looking to make it back to back wins. They've lost three of five overall. And some big soccer news, Lionel Messi will miss at least the next three weeks dealing with a fracture in his right arm. Meaning that he will miss Barcelona's Champions League match against Inter Milan. On wednesday. And even bigger next. Sunday's classical against rival Real Madrid at the big loss for soccer and a big loss for Barscelona in general earlier today, the calbears big winners with a forty nine seven win over Oregon state Patrick Laird a huge day. He had a pair of touchdowns. Well, he rushed twenty two times for just under two hundred yards. Helping the bears to big win there. Four and three on the season. Joe Hughes with sports at fifteen and forty five and all these one six nine AM, seven forty KCBS. Guitar.
Super Micro shares fall after Bloomberg report on manipulated server
"A major US is found manipulated hardware from super micro in its network in August, it's fresh evidence of alleged Chinese tampering and key components bound for America security expert, Yossi Applebaum provided evidence after a Bloomberg BusinessWeek reports that Chinese spies planted militias in super micro server motherboards super micro, apple and Amazon
Teddy Bridgewater doesn't mind waiting a year to grow under Drew Brees
"Bridgewater has a blank future with the saints. He has a clipboard. Future drew. Brees does not get hurt. Repeat that does not get hurt ju- grease has been with the New Orleans Saints since two thousand and six out of a possible. One hundred ninety two regular season games. He's played in one hundred ninety. So teddy Bridgewater is going to do this year and he's a pro quarterback he's going to do is going to carry clipboard is gonna put that thing in his ear. You know, he's going to walk around on the sidelines, Nick navy down the road, but drew Brees a hall of Famer. He's not leaving it. Well, I think he has a legitimate future with the saints. For this reason, you keep entering juries never got hurt, but he's thirty nine years. Old contract is for two more years of Benchley. It will in Virginia. Reason, as we know in football. Unfortunately, it only takes one hits Bridgewater, do I want to be on the jets with Sam darnold who is going to walk in and be the starting quarterback and the jets are hoping for you know, the next ten to fifteen years. I'd rather be new ones. I think he's a pretty good situation, especially for a guy that was a starter for two years, but in the immediate future. Clinton? Sally, he's never gonna. Got the
Cavaliers hold off Pacers in Game 7, advance to play Raptors
"To win their fourth straight series they were tied with the astros three three until the seventh inning and that's when things fell apart the ace committed three errors during a three run seventh for the stroz in houston now leads it seven to three in the bottom of the eighth inning marcus semi and dropping a pop up that allowed the astros to score the go ahead run in that seventhinning jonathan luke corey with three hits including in rbi double and trevor k he'll deserved a better fate he gave up three earned runs in six plus innings and now the astros are at pouring it on its eight three houston in the bottom of the eighth inning giants will get started next hour against the dodgers trying to take three out of four in that series giants manager bruce bochy says joe panic is flying down to los angeles to see a hand specialist for a second opinion on that sprain legemaate in his left thumb but surgery is clearly possible and if that happens joe panic could be out six to eight weeks the dodgers place yossi el puig earlier on the d l e banged into the wall and the game one of that double header yesterday he has a left hip injury along with the left foot contusion nba playoffs a rockets are blowing out the jazz fifty eight thirty seven late in the first half in game one of that series earlier the cavaliers won game seven against the pacers beating indiana one oh five one a one lebron james with forty five points in the victory sports a fifteen forty five and all news one zero six nine am seven forty kcbs when was the last time you had a really great listen you wouldn't put.
"yossi" Discussed on Straight Up with Stassi
"Y you can't do that y are you see that one at a changes the rules i just but rather the bersin the awkward eye contact i could not see one of the one of the dads is so in the case of which dad do you want to go down again and i can ask you that all right maybe later so speaking of parents your mom is a relationship and that sex therapists yep pathetic thirty th release sweet feed scientists seed license therapist yes are drug yes so she's at yossi start out during phnom she's a lawyer or my dad didn't work for awhile drugged can like dispute in a mom and then got her therapy degree in like drug rehabilitation and then got into relationship and sex therapy does she goes exit ice she taught me wear to split was when i was and guy at a certain age what age um i think it was after she took me to the crying game when i was like well as a movie at the end of the movie where the woman through the movie is actually a man as i read you said movie so many times that i just i loss at via it's one of those who that scarred me that you're watching this movie and at a i think it was in seventeen and i was on on a thirteen i have no idea but as one of those movies where it's like oh that and i understand it until later i was like my mother took me to the crane game i need to see decrying gain yeah it's it's a it's a movie wipe out just gave it up but the big the neck i love it had sat saudia but anyone knows the crying game my mother took me to that and then i would love horror movies and we watch this one movie ameri this she loves to tell the story called sleepwalk.
"yossi" Discussed on WNYC 93.9 FM
"Odds but quite consistent symptoms which haven't really been with not properly but they describe a heavy useless painful arm but of course nothing is visible know even on a scam where sort of thing and yet there's no way anyone would do these things to animals we have no idea what's injuries it did on people how their buddhists will respond as a very soon bowel safety you make their is that we content than even the science of exacting landing ivory because we don't have a science because it would be unethical to do that studies in animals so we are really are at a loss yossi we're guessing gas so how confident all you when it comes to building the evidence yourself as a as a concoct psychologists how do you help then in these medical legal cases source of osce imaging and brain scan helping primetime yes tell us this a little bit how you piece together the story when there is in the absence of clear visible injury much malls one would for any other medical legal case about consistency of the difficulties people have and the sense that makes in terms of their injuries and their beliefs about the injuries their beliefs about what might be harmful on dangerous liscio might exacerbate the pain and given that people often come from cultures where the idea of how the body works and what sort of forces operated moon body and how it can be disturbed often fairly different so one has to try to understand that a bit better but they're all quite lots of pretty standard forms of torture under the always new ones to be found out about but the some pretty standard ones where i think we we now know what to expect beating the cells that the fetus another one that leaves often very very painful cells as a feet i mean really classic neuropathic pay scn and i think using those his paying mechanisms to try to instead that pain is one of the best way to describe it for medical legal cases among the describes a careful building up of a picture for medical legal cases but it's no sunny asylumseekers you have to prove they arm pain other examples are accident compensation or injury at work and because i specialize in advance brainimaging some people think this may be the feature the idea.
"yossi" Discussed on WORT 89.9 FM
"Know sabrina lovey sabrina glove yossi barbara so sending some love to both of you but wanted to to just check because you know i work with seniors and veterans uh with bill paying and some of the trends you know a lot of my see you just don't wanna use um uh electronics or you technology that type of thing it's pretty scary it's so new um but i am hearing that there might be some really great things that are coming down the pike and i guess i just wanted to to hear your thoughts about that it's an excellent question i think here's here's an example uh maybe doubt senior citizen but uh uh jenneh's dad is doing us axel and your taxes get done online you can get paid performs and and he's done that in the past but it's easier faster you get your money money sooner by failing things on online and what he's done is he's you know had to work or somebody else who is more comfortable with computer and you know i almost think that there is a there's a a service or layer of people that uh that could provide those services and act assertive a berry because you've got people who are interested in getting jobs in tech you've got people who are not interested in using tech and so maybe there's a layer and there of of service jobs that we can develop that can help people you know obviously i probably sensitive information and whatnot but right i think uh a financial advisers at cetera but for technology i think that's probably the direction that things are going i think.
"yossi" Discussed on The Dan Patrick Show
"He's not your typical you approach epochal quarterback where we look at rogers in you know we mobile held gifted he is or brady you know people were surprised when you see brady brady's taller than what you think when i did the sitdown interview with him brady use you know he's all six four at least so that i think surprises you a little bit he matt ryan is all six five minute that and then seek cam newton come in and he go that guy looks like a defensive lineman but it's a little bit different yossi and the funny that like when we had drouin here we had him have people like they read their negative draft profiles and then like and just take it shot that i'm the minute they leave mike man how great is that correct no you're running over all of their accomplishments now all of it will you can't do that in front of that so far as this ponding yopal i could say something nice about layer fitzgerald that plaid co he's wearing right now is dominating yeah nominating oh get us legit ulema mobile larry's used to this whether buyoya no no he's fine with us and not afraid of this kind of where we are he's not he has gotten soft in arizona did you discolored fitzgerald saw no i mean i know he's from here but it years in the desert i'm assuming his body liar you do wonders why why are you doing this is out here yet it's okay now yeah he's rats ice hockey he's rate uh oh yeah how i met larry fit yet yes for think larry appreciates these complicated nfl catch rules or you'd like the the amount of lang things up a little bit instead of the year after the catch athletic move thing what do you think.
"yossi" Discussed on The Art of Charm
"Yossi you actually find it's not that bad it's just like a little bit of tightness in our body and we overreact with the story it's like oh my god horrible thing happening now she's like a little tightness in your race extends pretty tight but it's nothing horrible like your chest beulah constricted oh my god it's panic thai hacked gatt panic attack heart attack i must be out so if you can learn to stay with that for a little while and that's actually a hard thing to do but if you can learn to stay with it you actually realize it's not that horrible in we've been running for nothing and we've been blowing it up for nothing and you actually learn some trust that actually you can handle this feeling after while you're like oh okay i know this feeling and actually friends with it i've mentioned this before but you can actually welcome this feeling into you which is completely a win eighty from what most of us do we share i want this feeling to stop i wanna get away from it but instead you're like i'm actually get invited in like a good friend into your house that transforms the feeling to like something that you don't want to something that year like saying let's let's have t together or at least you've accepted at riot it's you're not shas resisting it the whole time or avoiding like i've been wanting to think about it right i hate those cliches from selfhelp like what we resist persists i mean those are never universally true that is sound good but in this case i think there's a trait well yeah yeah because if you're trying to run from something you build that that mystique around that crappy feeling in that narrative it ends up haunting you quite literally we get auto trapped in those and what happens it also affects our external actions so i have all these feelings i procrastinate with a writing but if i am also feeling like anxiety or frustration might lash out at my wife or my kids or people i work with let's have not as undesirable bright as not helpful so.
"yossi" Discussed on WGN Radio
"And a single individual he has a reckless sense of humor but other than that he is awesome yeah it's a practical joker and sometimes as jokes are you know he's also going to to get that mustache where can always tell if he smiling aries angry you to see sort of trend lightning with applying credited is just not sure some times right this is still the most as yossi okay yeah it's it's it is it's an excellent camouflage promotion to anywhere the point is that that fill set out too because body armor for chicago who such as they have to pay for it after after you are f you get out academy he get your uniform you get your uniform allowed to get your first bulletproof vest did first vest after that they expire every five or seven years to being at how you're using a like if you hang them up at night i can your lacquer or in a closet they expire very quickly because he had a bullet all expire right they ready to take rehearsed parisian takes right there's the they lose their their tense a little bit eighty to stop the bullet and so the so they have to be replaced and the the the cats aren't doing examined the money on that and because he because it it turns out that their anywhere i mean at the very least expensive at five hundred and up to a thousand bucks to replace and so they're like you know the they got kids and catholic school the got big at cars you know the brakes on a car falen and they gotta do with the gotta do so what fill decided to do with memorial foundation a enlisted a bunch of guys and women men who him to help him with this was to go out and out fit all this expiring fasts every year about fifteen hundred two thousand expire for salt get every vast redone to start with the entire police to government and then every year maintain it too replace those those university one hundred two thousand vests and about five hundred bucks a piece what are cost is and we do it yes and sailed added and really don't know how do you identify alleged some officers think no it's fine i'm okay i'm not going to update at wherever.
"yossi" Discussed on AppleInsider Podcast
"That may be isn't the best choice for consumers i agree i i so so agree i'm going to shift gears yep i'm gonna go ahead and put our interview with dried right here in the middle sweet of get a coffee go get a coffee i'm not going to write the second but you get a coffee and we'll be right back welcome to this segment of the apple insider podcast i'm victor and i'm here with yossi hey so you'll see your the founder of dried the threat and uh the the main is dried dot idaho that's d r i d e dot idaho now i started speaking with you a year ago about a dashboard camera projects that you're working on and at that time i was doing crazy things like taking a raspberry pie and putting a camera on it and then running your app on the iphone so why don't you tell me a little bit about what's changed since then so we started three years ago dr is accompanied started two years ago uh with the bigger vision off shutting lights on the on road events and we just thought how can we take uh events that happened on the road and today uh just um didn't get anywhere and make them uh visible and actionable so um we've developed um and operation system for uh for descamps how we call it dried os um and basically this os allows um you or any other maker to take a raspberry pie and gist uh with um very limited amount of work to put it on your windshield and have a fully functional um dash cam uh so you're one of the first to actually try this um.
"yossi" Discussed on The Chief and Shawn Show
"I mean even obviously a win and money jackie than i was with you and she had no blueberry detox yet i win she did i win it would take like she would win everybody would get their money and they start deal not more cars nici go yossi figure it out it took her that long to figure out into her money not allowed what it was still or i'd like jackie you sit next mira i'd look at her and i naturally he got twenty one she'd well you know we we go i got the money aca minorities i won monies ellen young blackjack like four times yes yes it was an ailing we'd have knowing that one time she yeah well there was a lot of card that hair to make that because she kept on whenever i would've loved way one she wanted seafood applicable yeah schick said yet another one sugar she already had like a cards out there to get that 21 here know she said gay give me another one as well whoa whoa adequate three cards before that but see what that would have got me it wouldn't have got me 21 you'll also noballs i probably still would warn because of dealer probably busted it was honestly i've i try to play a little bit of jack black jack every time i go out there and that was probably the finest time i've ever had i mean because everybody was role and we were all it was all of us at the table there was nobody else like if there would have been anybody who really plays a really knows jazz it down at that table they would a fucking hated us is you know because they're they're serious i mean the people here said hours and brought it injures in shit you can shut down with some fuck and people who yeah no you're the exception to the rule rush on the whole thank blackjack gangs are feel liars affiliates complement anything the it says never do this is what you were doing and you were winning so those fuck and people would have been man it would be argued it just like your everything open light.
"yossi" Discussed on We Hate Movies
"That is kinda getting off on that i don't know why but it is yeah usid bikes about to go into these dudes ed and eventually ragner does he does he does the right event yossi stops the machine but if you just let the machine happen i mean this i mean tom still die sure yeah that's true might as well diet earlier more gruesomely tom actually has a great line delivery the actor of look marks his words in this take that they use and he's a big surprise triggered kids it's not over yet me it's not over yet what is this me what is mia maize transiting are we sure i mean it might be a 1980 six colloquialism yeah no if you goddamn year maybe at ribi we shouldn't say even so this is what others are very you know laws this movie because they were thrown we'll see around all sorts of things as expected an f bomb it really was yeah yeah i was like right is ready for a hold on to my couch it never came now that's actually quite surprising there's no gay slurs in this movie what with the new to bullying that happens shores kind of just right there that's what were that's why it leads closer to recommend verve so because he's now like friends with this ghost and the ghost is like in his cassette tape and wherever else he's like he's given this like boost of confidence and there's this weird shot where he's driving his car the rag mobile we call it the radio mobile these what was is what it says rag may all right there but he's like he's like speeding down the street these listen this fucking terrible music and he's like not in a long fucking loving it bit you listen to a backwards by the way and talking with this goes you see of and he's just running all of these red lights like come on ragged dan if you want that competence be knocked down a peg just keep doing that show.
"yossi" Discussed on Bodega Boys
"Soon saodah yossi and we go out to be on espn angle ass glass suspended like in hour but the brand is strong we also saw anyone here that fog with neil yokio resi l acquire i don't got netflix it's i respect in the same way as aspirin that disaster log lots of the dog if you're a woman you can get enough the logging early early in our stupid early by you get a league get whatever you want they give you like six the council on afflicts be you could be like oh he's hbo golf teacher cease a scam ramiro the farrakhan will go on your head and tell us how to be desisto yummy social security numbers early wait league fast went up this year right how much is it now too much too as his two two one s quietly he got a wild illegal fires stick you know what i'm saying like how many y'all worried about cody right now case you were going to because house have you watch it owed nba game in chinese afoot real the shanghai nights stuck so far marbury is the high score what this is not the net gain most 648 are you got thirty points score just got dragon emojis though is this music at all so they were getting off and they said they will authenticity they want the real world and it is this is why you this will get back to us.
"yossi" Discussed on Xtra Sports Radio 1300 AM
"Pressure last season took it all in stride but if i didn't know any better i would think that the moment with getting to them right now suddenly that moment is too big for them the moment and the dodgers because la is rolling six no in the post season to an all on the road chris taylor is raking yossi is going gasio p week in the best possible way at the best possible time and you darvish paid for himself last night he gave up that home run dish warburg in the forest but then he settled down any pitched in the seventh striking out seven along away hard to say that one game makes a big trade entirely worth it but that one game pretty much made that trade entirely worth it because being a 300 is so much different than being up to one jets is being down o three is totally different from being down one until dodger fans may not want to hear this but i'm going to say it anyway i don't want to say the series is over but that series is over don't get me wrong 2017 cubs are a good team i just don't think they are the two thousand four red sox they are dead on arrival and madden and his players are going to ask some questions to answer this offseason they're done johny gums skin join me at nine forty pacific so about fifty minutes from right now this email says dear jim yesterday we raked today we sweep sincerely at home dads dan musk's knock commuter denmark's aren't you a stayed dad is that how you have time for all this i was assume the usa home dad or you here to crack your own how us which you have as much time to shop the things that you shop on twitter get quick phone call here let's go to main ryan in maine good morning our you what's up ryan not do much yeah that dodger how period is over it would over quick ripped up way not as quick as my pelvic bat won't even that he didn't have now over uh i am and my stomach about the injury i physically cannot get out of bed this morning and therefore attic it to work i don't know if i'm making in a wreck the weekend.
"yossi" Discussed on Double Toasted
"You can see she's a little sliding come on direct like unease the angels now being out there looking for the level i think it's party any ramp what you so karma i'm with ours she just because nato judgment abided by their behavior you judging by what people do to them what they do the other levels of foot the bill you judging by their behavior fought that what they do i don't know what the behavior was for their now like i said this dussehra key exit use he's very cackling what he did so whatever he earth earth two grams that role there are some sociopathic shit going on right it's it's weird me him so i do i think it's so funny but hey you know there's there he jassem bill his muslim brotherhood yossi gal see now arm leg i am glad that are only going out here on on that get i hope these cycles your brother blair somebody to get back they were torme i support could not stand not too much ria again on audio make me mayors but i'll be glad you're here though anybody wants me to plug their debra sweet revenge me broadcast i'm looking for this guy don view daniel you've done okay okay i know i'm a new woman i turned over new leaf everything bad for years here are we get out of here we'll see contact us that it kikuyu allowing amelia i'm looking at the chaired right now the about it everybody's got got the people behind them.
"yossi" Discussed on WTVN
"To date on your latest mechanics on the transmission of the new jeep oh yeah of course a riddle that before about it very unlikely story i believe you'll be going to a specialist if anything ever happened right for sure when and that's a complex mechanism and when we think about that tax code about retirement savings and there's this alphabet soup out there of possible ways to save or get ahead that's very complex and it's almost like that sort of intricate machinery you may want to have someone looking over your shoulder to say ten i do this and again not everyone may have to do that you're headed well you said have somebody overlooking your shoulder because as you guys know huge proponent of behavioral finances and economics and if you think about just humans in general we are wired in a way that is very detrimental to financial planning meaning what we want to do often is really the worst thing we can do so even having somebody there even if it's not a financial planner but if it's a fairly member or friend just a bounce ideas off of and say hey i'm thinking about doing this what's your take on it at least you have somebody else's input maybe you walk you off the the fear if you there right we'll talk about that later but especially that unbiased someone who can look at things perhaps know your goals know what you're trying to achieve and say yes i agree i don't agree and they don't have a horse in the race that's the fun part of this but there's a couple more reasons foward you think of more as a reason though yeah people always want more yossi to commercial a time they want bigger house i want the investment karameh more return more more more more in our minds that's considered greedy rightist that's about what's enough was enough for every individual's different great maybe greed is good but what's the downside to greet here dialed it's got to be a downside then you just.
"yossi" Discussed on SUCCESS Talks
"That will make them better leaders and bitter servants and so i really thought that that's that's import i don't want just the unconscious stuff on what the what can you purposely do so the whole book is set up for you to have confidence that you can do this but one note about confidence that the people were loving in the preview of this book is that what we found at the base if we if we keep digging down into why highperformers we're confident in kept digging down get taken out what makes me confident digging down dna yes competence not having some expertise absolutely yes community having some influence around yes knowing how to be productive and using your mind to keep your energy and staying clear all those things which are all great but at the base if we kept going down taken down digging down underneath all of confidence is usually curiosity did they were so curious about something that they would sort of learn about it step into the unknown try test and they're curious as they were testing even if they failed they were resilient because they were curious enough to ask why did i fail the next sure yossi caused the next action of learning that curosity caused the next action of learning and certainly enough curiosity action learning led the competence of competence led to that confidence competence loop and also they felt better so i tell people is like if you're a curious human being about you being better in your relationships he career your family your health them read the book because this book i know it's not the end all be all highperformance even talk about in there that look research in this area is really emerging and i'm happy to be part of that pioneering conversation about it.
"yossi" Discussed on The EVRYMAN Podcast
"What a experiences in your life have you had that have created those police for you so again lots of inquiry lots of other yossi and um are there are times when your political party doesn't speak to what you believe in the other party kinda connects more for you and vice versa and it just deep polarise is those questions depor is it either or black whiteness to it gun gives a lotta grain us to really the reality of these differences they they actually took in two thousand ten they took a group of democrats and republicans into a room for like a couple of days in they worked out a budget agreement that everybody agreed to growing local divide and yes so when you get people to connect at a human level outside of their political uh identity um people can negotiate and were pretty freely so why the how is it is half hour i mean we know works well i right i mean you're right it's like there's outside of those kind of spaces where you create containers like you do for the men's groups they your creating the absence of those containers i mean the media a polarization and other polarizations just can't play out and wreak havoc yeah and it's not working and people are just probably going to give up after wound realize we need to do something else well dr on yeah now in this isn't change gears too much but there's there's something i wanna get your perspective on and that is as i work with guys both in groups in one on one i get a one common thing that comes up is that there's this sort of guilt or shame about any struggle that they go through as a man or as a white man so like it's like i have these problems but i'm not going to actually.
"yossi" Discussed on Mason & Ireland
"I'm pretty sure and i'm i'm looking at up jack petersen and yossi yelp we are pretty much statistically identical this season the the numbers you the numbers you pay attention to now morning answer onbase percentage slugging and ops op ops in particular yes ops so yossi elp week onbase percentage three 24 pretty good jack petersen three fifty one so it's kind of a wash santa wash 350 one get on base thirty five percent of the time is well above league average okay so then slugging yet yossi all for fifty three jock for 66 that's awash debt ops yossi all seven seventy seven peterson eight twenty seven eight twenty seven is is that the best ops on the team i don't think so i'll look it i mean it very well could be eligible has higher bellenger probably turner the hotter does too yeah and the other thing you can't really get out with with peterson is he he hasn't had a very because of the injury he hasn't had a lot of it that we has a yet and that this factors into that tweak has sixteen home runs peterson has nine but they both have power right peterson's lefthanded makes a difference dodgers of the number on ops against lefties this yet yossi els righthanded i i it gonzalez's and healthy damage settle out of arkansas's is health right the other and and you know what they would be fine without can with gone without gonzalez they would if they made this deal there would be totally fine with if he came back right with yeah we can write an an and peterson out there and chris taylor at their they'd be fine the question is.