35 Burst results for "Yelp"
Best Of Reputation, Reviews, Recommendations & Referrals with Mark S.A. Smith
"Welcome Mark sa Smith back for the third time and I do believe that essay stands for super awesome. Is that correct or something? The adapter smart-ass depending on how you doing. Actually it actually stands for Steven antin with a name like Smith, you know, you need to have extra names and for me, it's my brand. Right, right. You're Brian Bacon off of the three big I Delight to be with you and I love our conversations and I'm honored to be a three-peat with you. And let's Dive Right In cuz we've got some hot stuff off and only yeah, we do. So as I was telling you in the precursor and earlier this week, I did a podcast and blog on managing your reputation. And today I gave a presentation about managing your reputation. So what I wanted to talk to you about because I mean you work in the the corporate world. I mean you're in the big you're in the big pond and you know, damn fortune five hundred companies. Yeah. Yeah. So you're playing with some big fish and we talked about I mean the two things that we did before was managing disruption. And then how do you catch a whale so yep Working with these whales the question that you know, we're going to get into today is about getting reviews in managing your reputation. So let's let's start off by talking about wage. You know, how do you get people to give good reviews? What's your what's your process or what your thoughts on that? I love this. Well, I want to frame this up just a little bit. You know, I'm a small business doing business with big business and that has benefits and has distractions and attractions, you know, the benefit is that the checks tend to be large the distractions is that as you pointed out constipation compensation constipation. They tend to be slow payers. So you just have to manage all that and that said today we are all driven by reviews. So consider this listener a.m. The last time you bought something from Amazon that you had never bought before without checking out the reviews. How about you Brian? I'm just joined Amazon Prime this year and I can honestly say yo, Coolest thing ever you get something delivered on a Sunday. But hey always check the reviews. I mean, that's every time it's price and reviews. Those are the two most important things to me and you know, we look for a couple thoughts and reviews number one is we look for you know, how many five-star reviews and we look for people that are having genuine problems. And for me. I also look for the negative reviews because I want to find out what kind of problems people have so I can say no that's not a true problem or I don't expect that problem or or to say, you know that I appreciate that Insight. I think I'm going to choose something else. I'm sure it's the same for you know, absolutely. Yeah. I mean that's you know, I'll definitely look at the negative reviews and if it's if it's something, you know, if there's enough of the same thing that's usually because there's always a troll or somebody out there that's going to be something negative cuz they just were not happy that day, you know competitors do it all the time competitors frequently troll products and so in the world of Amazon you look for a job. Flight purchased it they really buy it if they didn't really bite. Forget it. I'm going to ignore that. So the point that is that we do we're we become we become a review page driven society and the second example of that is Yelp know when do we go to restaurants without reviewing them on Yelp or without having somebody say, oh, you gotta go try it out right now with have to have reviews and it's built into our DNA now. So with that it means that we have to collect reviews we have to ask for reviews. We have to post reviews we have to manage reviews and the best way to do that is to actively ask for them. So, how do you go about it getting reviews Brian see now? This is a place where I disagree with you because when you ask for a review page, you ask for a testimonial what most people say they say, yeah sure. No problem. I'll get through and then it just sits and sits and sits and then you remind him a second time you think about it a week or two later and say hey, can I get a name? Review. Oh, yeah. Yeah. Sorry I forgot about it. And then you ask him a third time and then they started getting annoyed cuz you're bugging them. So the way that I do it and the way that I found the most success and this is actually based on a book that I read called The Hundred zero principle and it's buy one of my mentors is name is Al Ritter and you can actually get it on Amazon. It's written by it's a by company called Simple truths and his principal is not give a hundred percent of yourself a hundred percent of the time expect nothing in return and Watch What Happens the way that I get reviews so ask for I give them a lot of used to people that I work with. I'll go on LinkedIn and I'll write them a review. What is LinkedIn do that? LinkedIn actually says, hey you got a review from Brian Basilico. Do you want to return the favor of nine times out of ten? We are competitive we as we get a review we're going to say, well, he wrote a really nice review. I'm going to do a better one and I'm going to put more thought process into it and I'm going to do it now because Want to return the favor at this moment and I would owe you right about 70% of the time. You not only get the review a lot faster or the testimonial lot faster. But what you end up getting a much more glowing heartfelt thought-out review beautiful. I love the idea of give a review to get a review another strategy that I suggest is to ask for a review when somebody compliments, you know these days when people say thanks a lot of really appreciate what you did for me. Most people say no problem don't ever say that you're wasting an opportunity. No problem. Lies that what you did has no value and the world was sales as in politics is run on a favor bank. So if somebody says thank you put a favor in your favor Bank. You're welcome. I wage you do the same for me. Would you do me a favor and which case they're going to say sure. Would you mind just typing that up that those same things and I know you also record it when people are dead. Online and so you just asked me if you can transcribe it. That's a brilliant strategy. Yeah,
French Open: Rafael Nadal beats Novak Djokovic to win 13th Roland Garros title
"To win this year's French Open. This is an adult twentieth Grand Slam title this Tyson with Roger Federer for the most of all time on the men's side. Match with Jovovich was a landslide yesterday as well. Afterwards, even Jovic. Said Nidal played a perfect match on the women's side unlikely winner came out on top nineteen year old Egos. Phone Tech is ranked fifty fourth and she took home the trophy, her first tour level title she beat the number four seed and the reigning Australian Open champion. YELP is now labeling
Google's antitrust troubles
"After years, of scrutiny into big. Tech. Something is finally happening. Last year the Department of Justice and the Federal Trade Commission open antitrust investigations of Google facebook Amazon and Apple. And now, a lawsuit against Google is likely to be the first real action taken against big tech. Joining me explain shrink Ghaffari a senior reporter here at recode. Hey, Seraing. Hey. So the Department of Justice is planning to file a lawsuit against Google any day. Now, what exactly are they claiming? Google has done? So we don't know the details of the lawsuit until it's filed, but we that generally, they're expected to accused Google of trying to disadvantage its competitors like Microsoft's Bing which another search engine by not sharing data with them and the data that other companies need to thrive. We also know that they're looking into their search advertising. So Google controls, a sale of both that toolset people used by ads as well as the actual space under the searches. So that could be accomplished conflict of interests at the Justice Department accused glove. So what exactly is at stake here? Google obviously, they're gonNA throw every lawyer and lobbyist and smart person they have their at this lawsuit but one of the stakes for one of the world's biggest companies. I. Mean the stakes are huge. This is probably the biggest existential threat to Google business right now because the most extremity would be to try to break up Google business and separate business from its other businesses the you can accomplish that that's right but. In reality, these kinds of cases are going to take years to resolve, and that's the kind of Microsoft. But just the fact that Microsoft was under the Lens of an antitrust lawsuit prevented it from being able to really dominate the Internet the way that that was trying to. Write. This is the antitrust lawsuit brought by government against Microsoft in the ninety s when Bill Gates was running the company and write a lot of people think that ultimately it it led to at least a momentary fall in Microsoft stature Christopher. There are spending so much time fighting the feds that's right and yeah, we saw Microsoft back author trying to bundle their hardware with their software in terms of browsers as aggressively. So, serene care about big fancy lawsuits or big tech companies scrambling behind the scenes and you just care about Google the product you use every day. What could this lawsuit mean for them? It's too soon to say for sure but ultimately could impact what you see when you type in something on Google right? Because if Google has to be fair to other competitors, they may have to make sure that when you search in, let's say a restaurant name that you're not seeing Google's reviews for that. Restaurant over yelp earn other company. We don't know this is going to end up going not far but that's just one example of how Google's competitors have said that if antitrust action were taken at a severe level that this could help consumers potentially because they would see not just the suspect Google wants to promote in terms of its own businesses when you search things but other players to, and we take a step back from Google specifically, we're expecting this lawsuit right to be at the front. Edge of a wave of new scrutiny on big tech companies that isn't just you know people yapping tweeting or complaining I mean, this could be the first of several lawsuits, right? That's right. A bunch of states may join onto this lawsuit They can also file independent ones so and you know several states have signaled to do that So this is just the beginning of Google's headache. They're also facing potential congressional action at a Democrat led House Committee is going to is is. Expected to publish a report about Google and the other big tech companies and their antique potentially anticompetitive practices this coming week as well. So just the beginning of people's problems on this front, right this feels to me like the beginning of a new era were. It's not just complaints and talk, but now we actually have real punitive action if the department justice wins this lawsuit could Google look like in a couple of years tell me about what the worst case scenario for Google is. I mean I will. I. Will Nuances with like. We are seeing the beginning of the beginning of action, but it is a very politicized action under the current DOJ and a lot of people think that the Jake is rushing this one out because they bill bar attorney general wants to get this out before the
"yelp" Discussed on How I Built This
"This industry has just been absolutely hammered unlike any other industry travel leisure as well. . So many people go to yelp for restaurants. . So did you anticipate that pretty quickly early on that restaurants we're going to get hit or did that come as a surprise to you? ? We had some sense that restaurants are gonNA, , get hit. . What of our? ? More Cedar product managers of Chinese person who had lots of contacts in China and was relying like all the changes that restaurants were going through in. . China to try and adapt at the outset of the pandemic like this is crazy. . They're doing all these things with temperature checks at the door like delivered new delivery things partitions, , and it just seemed so unlikely that that could be our reality especially at that time call it early March, , we were studying this and everything still felt normal <hes> but it was you know pretty soon we could start seeing impacts in some of the cities that were hardest hit in the. . US. . So for example, , Seattle and <hes>. . You. . Know that obviously got US thinking about business ramifications and okay restaurants, , which is a big portion of our traffic are going to be hard hit. . You know what can we do? ? We weren't going to charge restaurants for instance, , for that period where traffic was following and even if they were getting some value, , you know the everyone is thrown into total chaos and like there really isn't a whole lot of point to advertising. . Traffic is falling like that. . So so pulling together, , a bunch of different things to support the restaurant nightlife industry at a time, became , a big priority and ultimately culminated with about thirty two million dollars, , worth of forgiven fees and young. . To Support Restaurants Jeremy Your Business Model depends largely on advertising on businesses that advertise on the platform and businesses that depend on ads have had a difficult time because companies are cutting back on their ad spence. For . obvious reasons, they've , got to preserve cash in many cases. . And this has actually pretty dramatically affected your business yelps business right I mean over the over the past year that was one of the scariest things a particularly about march in April you know in a pandemic especially as things are shutting down. . WHO's buying advertise wait? ? <hes>. . So that was my great fear was you know is our revenue going to go toward zero like maybe it's not zero, but , is it going to go towards zero pretty darn quickly. . We had some very stressful difficult conversations around my the different potentially catastrophic scenarios. . What would we do? ? How do we survive you know? ? Is there a freeze? ? The company amber type strategy literally was something we were talking about like where we just go down to the skeleton of staff fits a nuclear winter type of situation. . Fortunately, , the world did start to re stabilize and as the panic subsided, , there were businesses that actually were doing even finer good <hes>. . You know like as all of us were sheltered at home. . Suddenly if your toilet backed up, , you're calling the plot a plot. . Being more busier and some people started moving <hes> later in the pandemic mover traffic was doing reasonably well and so there ended up being areas of our business because we are diversified we're no obviously widely for restaurants, but , we also have. . Reviews and customers in all sorts of local services categories as well. . Area of the business has been quite resilient contractors and and and so on. . Interesting I remember when you on the podcast <hes> you talked about to crisis moments I remember was when you were x dot com and you were just Totally, terrified , that I think that pay pal was gonna like crush you guys and you'd sleepless nights about that and then the other one was when you started yelp and nobody came to the party like it was really just didn't gain any traction in the in the months many months and you will really worried you had a lot of anxiety about and you talked about that and this sounds like even more intense what you went through in March and April. . Just probably personally, , I? ? mean. . Planning for a nuclear winter. . But in in some senses like I wonder whether anticipating that possibility actually was in a sense probably the best way to game out what your strategy would be. . Because in the end, , it didn't work out that way but it but you were planning for the worst. . Yeah. . One of the things that I would say was beneficial of going to that awful place in our minds with I'd say at the early part of the pandemic, , it's hard for people to really wrap their heads around the scope of the problem how big the problem is how it's going to change our lives it just seems. . Unbelievable. . and. . so by forcing other executives managers, etc , start thinking about this, , this could be the big one just so to speak. . You know it gets you into a brain's base that did shift everyone's thinking to. . The A big problem. . We have to take this extremely seriously, and , there's going to be big changes and moves that none of us are going to like we have to do to ensure the survival
Interview with Jeremy Stoppelman of Yelp
"This industry has just been absolutely hammered unlike any other industry travel leisure as well. So many people go to yelp for restaurants. So did you anticipate that pretty quickly early on that restaurants we're going to get hit or did that come as a surprise to you? We had some sense that restaurants are gonNA, get hit. What of our? More Cedar product managers of Chinese person who had lots of contacts in China and was relying like all the changes that restaurants were going through in. China to try and adapt at the outset of the pandemic like this is crazy. They're doing all these things with temperature checks at the door like delivered new delivery things partitions, and it just seemed so unlikely that that could be our reality especially at that time call it early March, we were studying this and everything still felt normal but it was you know pretty soon we could start seeing impacts in some of the cities that were hardest hit in the. US. So for example, Seattle and You. Know that obviously got US thinking about business ramifications and okay restaurants, which is a big portion of our traffic are going to be hard hit. You know what can we do? We weren't going to charge restaurants for instance, for that period where traffic was following and even if they were getting some value, you know the everyone is thrown into total chaos and like there really isn't a whole lot of point to advertising. Traffic is falling like that. So so pulling together, a bunch of different things to support the restaurant nightlife industry at a time, became a big priority and ultimately culminated with about thirty two million dollars, worth of forgiven fees and young. To Support Restaurants Jeremy Your Business Model depends largely on advertising on businesses that advertise on the platform and businesses that depend on ads have had a difficult time because companies are cutting back on their ad spence. For obvious reasons, they've got to preserve cash in many cases. And this has actually pretty dramatically affected your business yelps business right I mean over the over the past year that was one of the scariest things a particularly about march in April you know in a pandemic especially as things are shutting down. WHO's buying advertise wait? So that was my great fear was you know is our revenue going to go toward zero like maybe it's not zero, but is it going to go towards zero pretty darn quickly. We had some very stressful difficult conversations around my the different potentially catastrophic scenarios. What would we do? How do we survive you know? Is there a freeze? The company amber type strategy literally was something we were talking about like where we just go down to the skeleton of staff fits a nuclear winter type of situation. Fortunately, the world did start to re stabilize and as the panic subsided, there were businesses that actually were doing even finer good You know like as all of us were sheltered at home. Suddenly if your toilet backed up, you're calling the plot a plot. Being more busier and some people started moving later in the pandemic mover traffic was doing reasonably well and so there ended up being areas of our business because we are diversified we're no obviously widely for restaurants, but we also have. Reviews and customers in all sorts of local services categories as well. Area of the business has been quite resilient contractors and and and so on. Interesting I remember when you on the podcast you talked about to crisis moments I remember was when you were x dot com and you were just Totally, terrified that I think that pay pal was gonna like crush you guys and you'd sleepless nights about that and then the other one was when you started yelp and nobody came to the party like it was really just didn't gain any traction in the in the months many months and you will really worried you had a lot of anxiety about and you talked about that and this sounds like even more intense what you went through in March and April. Just probably personally, I? mean. Planning for a nuclear winter. But in in some senses like I wonder whether anticipating that possibility actually was in a sense probably the best way to game out what your strategy would be. Because in the end, it didn't work out that way but it but you were planning for the worst. Yeah. One of the things that I would say was beneficial of going to that awful place in our minds with I'd say at the early part of the pandemic, it's hard for people to really wrap their heads around the scope of the problem how big the problem is how it's going to change our lives it just seems. Unbelievable. and. so by forcing other executives managers, etc start thinking about this, this could be the big one just so to speak. You know it gets you into a brain's base that did shift everyone's thinking to. The A big problem. We have to take this extremely seriously, and there's going to be big changes and moves that none of us are going to like we have to do to ensure the survival
Episode 009: Understanding the Digital Patient Journey with Darin Swan - burst 02
"So it's up to us again to meet their expectations and we don't. Of course, we hear about it right away There's another thing about digital is if you upset somebody, they're definitely willing to share that information online and anyone that wants to hear about it. Yeah and that's not just for health systems as well. That's that's for any. Yeah Yeah. They always say you don't WanNa bad. YELP. Review. So we we actually work on the other side of that to ensure that we have. A good patient experience and that we're addressing any issues that may come up the whole. The whole thing that we want at the end of the day is a satisfied patient that has a good outcome and of course, I think technology can assist greatly on that and we just don't want that to be independent. We want that to just open up more doors exactly. Yeah. What? On Your just your experience, what are those things that might negatively impact a patient's experience? Well I I think the biggest one from my perspective is when the technology doesn't work and it doesn't matter if it's their provider matter if it's their cell cellphone or their connection, if it doesn't work at the end of the day, the ownership released going to be on the particular health system that provides that feature set Again, even if they're not our issues, we're still going to be the ones that are there. Are Cell Service and they WANNA know how to yeah right. Yeah and of course There are multiple steps within that journey that we can control their multiple steps. We can't again setting the expectation is. Is Appropriate any consumer of where those challenges are. We really can't necessarily get to that depth. But. We can. Always you know provide better customer service to ensure that you know the frustration level comes down a little bit. But the consumer at the end of the day is going to have. A lot of options choices we know that that's happened especially with Tobin, and so we need to provide the best experience possible so that you know the word of mouth gets out there and then we have returned visits and that people realize that's another option it may not It may just be an additive action to them, and they may choose a different pathway but as long as the options there and the people that need to embrace and user there. But again and no matter what technology it is what how system they want that unified experience they want to just be able to enter a few lines of information about themselves and see a doctor. Fairly. Quickly and that that's essentially what we're trying to do with our new is really make it easier for the consumer to get to us and to have a good experience, good outcome, and then to move on
Los Angeles Koreatown Restaurant Beverly Soon Tofu Is Closing After 34 Years
"And local help beginning to get exhausted with no end in sight to a money struggles that looks like many small businesses are packing it up for good. Looks like a recent survey from the Census Bureau said between 24 40% of businesses and major U. S cities or closing Yelp recently reported Ella leads the nation in the number of small business closings. Latest restaurant to Shut Down in the Los Angeles area. Korea towns iconic Beverly soon Tofu, which was the first ever stand alone soon to Boo restaurant in Los Angeles, closing this month after 34 years in business due to the ongoing economic impact of the Corona virus crisis, according to Eater, Ella
The Right Way (and the Wrong Way) to Ask for Reviews
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about the right way and the wrong way to ask for reviews. But first we're talking about asking for us what kind of websites are we referring to I'm assuming we're talking about YELP G to Capterra decides the websites. Well. First off it just hit me I. Think we're almost four years into this podcast. We are. Oh, we're almost at fifteen hundred. We are four years into it as of this recording. Right it's crazy. Thinking about that. All right. So the reason reviews are important is If you do reviews happy for your anniversary Yay. If you get reviews. See back in the day when Amazon was I doing e commerce people buying products on Amazon and then Jeff Basil's was like Yeah I want to let people review them why you WanNa let them review it. He's like whatever Chris the best experience is what's going to help me win in the long run. And that was right and then reviews weren't just used for e contract started being used for to be services software literally anything that you can think of. and. The reviews are effective is look as humans. We all make mistakes aren't perfect but ones if you when you spend your dollar or your pound or your ruby or whatever currency using. If you can make sure you're getting what you want, and that's what reviews do. They don't guarantee that you're getting what you spend your money on, but it increases the chances that you're getting what you want when you spend your money. Yup I'm just GonNa give some real life examples where I just remember I got a good experience or a bad experience I. Remember one time post made. Using deliver rouw whatever door dash, wherever you dear food deliver UBEREATS, whatever. So Post mates delivered something to me and the guy sent me this really long text afterwards like you know gas is really expensive and it's really hard to drive to you and all that and he's like, give me this entire story. I really appreciate if you leave a five star review and also give me a tip as well. It looked like it was a can message and it just was not a good experience. Afterwards, that is a wrong way. DASS reviews a right way I remember afterwards I bought a product and then there was a card it only asked for review but gave me something else as well. So it sort of is me to write through and say, Hey, no pressure at all. But if you leave a review, it'd be. Really. Helpful for us and just please be honest and also by the way, here's another bonus for you. So they didn't need to do that and it was really optional and they kept it lighthearted that actually may be wanting to do it because if you look at whatever have online yelp or whatever. I, usually don't write reviews but if I'm compelled to do it because I felt incentivize do it in essence is. Getting at is the right way is to help people and do what's best for them. You can always do the soft ass but the wrong way is bribery and saying, write a good review and I'll give you this and you see some companies doing that it's just not genuine and don't look at reviews as off I get more five star reviews than people are going to buy from me well, if you're faking. The reviews in your incentivizing people in the wrong way, what's going to happen is you'll get the high reviews temporarily but then event, you'll keep getting negative views as well or you want people to just leave real reviews and when the leave bad reviews figure out how you can improve your parked or experience or your service. So that way in the future people nationally way better reviews which will naturally increase your sales. You might as well ask for the real feedback can you give me some honest feedback whether it's to stars four stars, five stars whatever because it helps make you better what I found from one of my friends restaurants is that they're yelp just started exploiting with reviews because they just kept getting better and better and they kept driving an amazing experience. The food was amazing. Experience was amazing. Amazing to be there and boom. It was four and a half stars and hundreds of reviews right if you can do that cut into what Neil was saying earlier with Jeff, bezos obsess over the customer and you drive a good experience you're for sure gonNA. Get Good Reviews
Pandemic Economic Impact in Florida
"Now, as we continue down the back half in 2020 we are receiving reports showing the true impact of the pandemic across the country, and when it comes to the economy, the news predictably brutal, right hued shop lost income loss loss of businesses. And also, of course loss of tax revenue to government. But there's also been another trend. As bad as the economic impact of the pandemic has been as that veneer is bad, as was predicted at the onset, for example, according to the Federal Reserve, as recently as June So in the final months of the second quarter bed was expecting the second quarter economy to contract by 53%. Now. The actual decline, which was 32.9% huge, No doubt it was record setting, but it was still nowhere near as cataclysmic as the projections right and it looks like we have something similar. Playing out in Florida as well. Give you 90 according to Yelp. There are 3000 small businesses which have been lost in South Florida during the pandemic. These businesses employed approximately 60,000 people, Significant impact. Oh, heck, yes. Big deal. It is bad as earlier projections not even close, given idea well and have projected the Southport a Metro to be the fourth most negatively impacted nationally and that kind of small businesses. Was actually About in line in line with the national average. To the news was better still statewide is reflected through the collection of tax revenues, according to a report from the Urban Institute, State and local finance Initiative. Borders tax revenue, the decline from March through May. It was less than the national average A nationally states reported a 29% decline in revenue here every year. For us to con was 26%. That's right, our states the kind With 3% better than what happened across the country. So Look, I think it was logical to think that Florida would have been won the hardest hit states. Given the reliance and tourism and entertainment, However, that's not playing out. So why I boiled it down to three different factors that are likely behind this first for his economic record performance heading into the pandemic, second snowbirds staying for the summer. And third unemployment benefits totaling more than the average income for those laid off on average in our state, So it's kind of like this with a record low 2.8% unemployment rate in Florida in February, going into this thing that gave us a lot of a backstop. We lose in the second quarter in the normal year, approximately 900,000 snowbirds Many of them stayed. Many of them are still here. And then you have the unemployment benefits for the average 40 in whatever point they successfully navigated. The Boche connect system. And got their unemployment benefits. The average Floridian laid off actually did receive more than they had while they were working before. So these are all economic tail winds that have led to a better than average performance performance in south border
Big tech CEOs testify before Congress
"So, this hearing just going to say it, it was six hours of chaos. So. So many things like individual moments of pure chaos happened this hearing. But because every member of Congress was only given five minutes to ask the questions in and they moved on, no one could process the moments of cash. So here are some things that happened during this hearing. Jeff. bezos just started eating nuts on his call. That was just a thing that you started snacking for the first ninety minutes. It appears that basis had tech issues was operating in some kind of delay. So we didn't hear from him. They just answer any questions and they'd take a ten minute break Jeff. bezos could fix his computer. Amazing. Jim Jordan, who McKenna pointed out. On the show last week is always sort of chaos element. Try to talk over several members of Congress got yelled to put his mass back on floated. Just elaborate conspiracy theories. was when I say was chaos I. Don't know if there's any other way to describe it. I. Think that led a lot of people to think the hearing itself didn't accomplish its goals, but I think in many ways it did. But Kennedy you WanNa Kinda go through what the committee was trying to accomplish the themes they were pointed at in. How hearing played out, right. So okay. First off. Harkening back to last week I mentioned Jim. Jordan's mountain dew obsession. Definitely drink a handful those throughout the hearing I took notes in screen shots. So, I, called it. But regardless of their pores soda choices, there were a lot of lawmakers who definitely did their homework and I think that was really apparent throughout the entire hearing and when I look at. The picture that they tried to paint I think that became really clear in chairman Sicily's opening statements. So this is the guy who liked. And spearheaded the entire investigation from the beginning, and in those opening statements, he pointed out that yeah Apple Amazon Google facebook. There are different in a lot of ways and they exhibit anticompetitive behaviors potentially allegedly and a lot of different ways. But what they tried to pull together and was a story, and it's really hard to tell a story and five minute fragments. But what happened yesterday was Sicily. Ni, and a lot of the Democrats on the Committee wanted to point out that these companies they become bottlenecks for distribution whether that's information or just like APP stores marketplace's they control what gets distributed in how what was really key to the investigation was how? How they survey competitors. If you have so much control dominance over a market or a specific part of the tech industry, you have a lot of insight into your competitors and you can do a lot of dangerous things with that, and then lastly, after that dominance has gained, it's how they abuse it. Right? How they abuse it to make harder for small businesses in competitors and I think that's exactly what Cellini pointed out in the beginning and I think they did a poor job that storytelling throughout the process. But I think that's also our job. Right is to pull that evidence together and tell that story for them in a way that isn't like. Yes, no yelling at CEOS and like stopping them and I think by getting that in the evidentiary record doing all this questioning, I think they really did achieve their goal in the end. Yeah. I mean, I think the thing that happened sort of next to the hearing was that they released a bunch of documents from these one point, three, million documents of clutch. Over the past year, they released pretty targeted selection documents for every company showing some of this stuff, Casey, I wrote a story about. facebook. INSTAGRAM. My I'm going to frame this email or mark Zuckerberg. Literally one sentence, no period. The Andrew says I need to figure out. I'M GONNA buy instagram like I would love to just be in a place were sending that email like super casually like I got this thing to figure out and it's not like am I gonNa buy the model of the car. It's like instagram. I've been thinking of the text messages where so and so says that Mark Zuckerberg's didn't go destroy mode on instagram ever since they got that up. Case she this to Kevin and right that text was. Yes. Well, it was Kevin. System was talking to an investor and Kevin said to the investor. If we don't sell well, mark, go into destroy mode on us and the investor side probably. Of course, stray casual. So there's just a lot of documents and I think one of the functions of hearing was to get those documents into the official congressional record to make the CEO's account for them. That did not seem very successful to me. Is like a takeaway people should have from this hearing, right? No. I think a lot of people that go into these hearings are expecting like these big Gotcha moments and expecting like a lot of news and all this stuff. But it really, it wasn't oversight hearing. You know it wasn't. They didn't come. They came at this like in a report last earlier this week that they came out at as investigators. They didn't come at it to make a big show horse and pony show out of it, and yet I think the CEO's didn't. The record well enough to the extent that they could have. But there was definitely, I was expecting them to do a lot less evasion and I expected a lot less room probation with the documents, but it's just the process of a Congressional hearing. It's. It's hard to do that in a congressional hearing. But if you put those documents out there, you get the CEO's on the record a little bit who does excite this excites the FTC. J, and that's who can take this next and then it's also congress. You know they can't break up a tech company, but they can regulate going forward and it's those three key themes that I pointed out earlier that they could regulate. You know what I mean. They could legislate to forbid companies from surveying competitors and things like that, and that's where this goes. So the format of the hearing, every member and five minute chunks, it seemed very clear that the Democrats had some sort of coordinated evidentiary strategy, they would start and. And they would say, I, want to read this email to you. What did you mean by this email and then Jeff bezos would say something like I have. No idea is on works. I. Was real pattern that developed was basis really not doing or claiming he definitely knows claiming not really no way Wayne is under the thing they did or they would ask sooner Pichai about the very granular add deal google made by an ad product, and soon I, would say I'll get back to you, which is basically all responses. So the Democrats seemed like they were coordinated to move through their documents. The Republicans seem to be doing something else that also seem coordinated intentional, but what was their focus because that seemed clear split my takeaway from Jim Jordan who? We got into earlier, he he was interviewing. As if they were all Jack Dorsey. And as we talked about like, yeah, he invited Jack Dorsey to testify, but he doesn't sit on the antidote subcommittees. Anything. He says, it just doesn't matter. So it sounded to me as if he prepared questions Jack Dorsey and then it was like, oh, he's not coming I'll ask Tim Cook the same questions. Another completely crazy moment that happened just seen by and five minute chunks is that. Represented Sensenbrenner from Wisconsin Dear Sweet Wisconsin. Definitely. Asked Mark Zuckerberg why the Donald Junior was banned from twitter and mark. Zuckerberg was happening on twitter facebook and there was just like a moment of confused silence, and then he tried to move on and that just sort of floated by in the river of chaos to tell you how much chaos there was kneeling. When you started to tell that story, I thought you were going to tell the story about when Jim Jordan asked him cook if the famous one, thousand, nine, hundred, four, Apple Super Bowl, AD was actually about twenty twenty cancel culture, which is another thing that really happened. I think that's out of context. He didn't ask him. He said clearly, this is. That's definitely what Steve Jobs was thinking IBM is canceled culture and Apple's going to break it with hammer and Jeff. Bezos said that social media is a nuance destruction machine and all this crazy stuff from that. It was a wild will that that particular question when Jim Jordan asked, do you support the cancel culture mov, you could see the CEOS like. 'cause they went in order. He asks them all in order. So First Tim Cook just like basically muttered nothing. Here's like I don't. I support speech whatever. The iphone a keyboard like that was his answer. Sooner per child also, just like muttered, right? He's like Google has always supported free expression Zuckerberg like saw the opportunity and took it and the forces of liberalism I rising I, and then basis was like I cannot. I cannot do in like went for it, and that was just totally insane moment. But it also seems like the Republicans were intentional to try to create their own moments where they were yelling at CEOS about bias on platforms is obviously something cover a. At. You were paying a lot of attention that case you're paying a lot of attention to it. Do you think that was effective in creating because you know there's like a parallel conservative Universe Jim? Jordan was on Tucker. Carlson. Last night like was that effective or d think that the CEO's were able to sort of tamp down on interesting the Tucker Carlson pointed out that Google and other companies are all big donors to Jim Jordan another folks. So that is a weird side, but I think it was actually besides the moment where they mixed up twitter with facebook I. Think this was much more effective off. Off Topic yelling about technology than we usually see like are genuinely issues that like they are upset about that, they could point to largely around like cove nineteen misinformation and they could at least like pick those topics and stick to them rather than kind of asking vague questions about like, why is my phone listening to me? Well, they're definitely asked questions about why are my campaign emails getting filtered by G mail? Yes. I should. I should mention that they have really and they have all of these cases where they ask about extremely specific one off incidents that anyone who has used social media knows happens constantly. And, then turn them into a sinister pattern. But I think they managed to come off as sounding more like they understood what they were talking about the unusual. I think that was a real theme of the hearing, Casey. What did you think of this sort of bias side show that occurred? Well, I mean the the idea that conservative voices are being suppressed is foundational to the conservative movement and is behind the rise of conservative talk radio. It was behind the rise of Fox News. Now that social media exists, we have seen it in this new form, but it is sort of being presented as extra, sinister and worthy of. Some sort of legislative intervention what frustrates me about it is that much more than newspapers or or cable news like Mark Zuckerberg Dorsey. These people benefit hugely from having all possible voices on their platform. None of them is incentivized to drive conservatives off their platform. What they are incentivized to do is have rules that make the place safe and welcoming. So that people want to hang out there and so to the extent that there are issues on the platform, they've largely come because these platforms have rules. And you know you would think that a bunch of free marketeers would realize that the alternative to the system that they're so mad about would be creating a new system, but they don't seem at all interested in doing that. So I just sort of dismissed all of them as charlatans I actually thought it was interesting that the opposite track came up, which was the Stop Hey for profit campaign I kind of wasn't expecting that. The representative Raskin I believe asked facebook. Basically, why aren't you kicking more hate speech off. I forget who else asked like look is the point that you're so big. You don't care about advertiser boycotts I. Mean, you know it will here. Here is a fact that the number one complaint that facebook gets from its users, the thing that users. About. FACEBOOK is that it removes too much content and so if you're running the place, you do have to take these complaints seriously in a way. Right? It might not be you know that you shadow band conservative whatever that even means on social network in twenty twenty. But the fact that you're removing content is really upsetting people. So you can't dismiss that idea entirely, but I still don't feel like we're having that intellectually honest conversation about it. So this was definitely I feel like you can connect the you control distribution. We're GONNA show the abuses of power narrative. We got other. Democrats. With the you control distribution. You're banning conservatives right like I. Think what's Sensenbrenner Again, cups and conservatives are consumers to is that people don't realize that like fifty percent of the population in many ways. But facebook has like famous conservatives working its highest levels Kevin. We last week, we're talking about Kevin Roose keeps sharing the list. List of the most engaged content from crowd tangle. It's all conservative content, and that's so problematic for facebook that they're. They're pushing back with other metrics and graphs of their own, making the facts just aren't there, but it doesn't seem to be convincing. Brett Kevin is being asked to recuse himself from facebook case because he's like best friends with facebook I, AP I wrote a column almost two years ago. Now, arguing that conservatives were trying to redefine. Any conservative identified person having any unwanted outcome on a social network, right? So bias is your name was higher than mine in search results. Bias is used suggested that I follow a Democrat and not a Republican right, and if you take action on your policies that apply to everyone against me a conservative that is biased against conservatives, right. So and by the way I have to say this has been hugely successful because we've talked about it. How many minutes now and the longer that these discussions. Discussions. Go on. They just sort of refi people's minds. The idea that there really is a vast conspiracy to silence conservative speech because he's networks are so big millions of conservatives are having experiences like this every day, and now there is an ideology that is basically a religion for them to attach to, which is although Silicon Valley liberals are out to get. Reason I wanted to talk about the conservative side show, which in many ways was a circus is it feels like the notion that we should be punitive to the companies or mad at the company's. Bipartisan, right we were. We were not looking at a hearing where the Democrats were on the attack. Republicans are saying we love. Apple. We're looking at hearing where they were. Everyone was mad. There are a couple of exceptions to that. There were a couple of I think sensenbrenner and a few other folks were like look we want to be clear. Big is not bad. We just WANNA make sure we're not punishing you for your success, but you were like almost entirely, right? Yeah. I. Mean I. think that's it's important to. To capture that mood like Jeff Bezos Mark Zuckerberg, Tim, Cook soon. Darpa, try they usually get to finish whatever sentence they start saying. Right. They're not used to being interrupted. Their thoughts are usually like you know they get to live in complete sentences and people take them seriously here in five in intervals, they were interrupted almost every time they started speaking to be told that they were wrong that they were filibuster at one point Sicily said stop thinking is for the questions. We can just assume they're all good questions. They. Were getting yelled at and they're going yell that about a variety of things that were pretty specific. So you kind of in your kind of structure here. The first one was controlling distribution. What did you hear as a hearing went on the indicated to that? The committee had a case here? I think the apple's APP store is one thing you know charging thirty percent cuts on certain things is just controlling an APP store. It's the same thing with Amazon's marketplace. They can inherently in control what gets placed and what gets sold and you know if they want to play with search results on Amazon, they can do that, and then on facebook and Google, it's not just like products and software that's information. And it could be information when it's like Google. Google. Stealing yelps, texture views right in putting those in its little info boxes in search queries in facebook if facebook is just like an. Mation, distribution platform and. It can decide Algorithm Mickley. Knowingly. What people get to see this bution was very keen to the committee's hearing yesterday and they pointed out different aspects in which you know each company exhibited that kind of behavior. So the one that will you bring up apple? We wrote about this, say there's much emails. Apples document production is just one hundred and thirty pages of unrelated emails and whatever order see it's like scan through it. So there's a lot of little stories in there. There's one about right to repair and apple realizing it needed to repair. By watching PR people operate by reading their emails journalists. Very entertaining. They're like we had a break like here's our strategy. Here's we're GONNA. That's all in there. You can look at it, but there's a lot about the APP store itself and how they're going to use the mechanics of the APP store to control their platform, and it started at the beginning like the first emails in this production from twenty, ten there. From Phil, Schiller Steve Jobs saying, are we GONNA? Let Amazon Sell Books in the kindle store. Store, it felt like I saw an Amazon ad was hard to watch this hard to watch this ad where a person's reading a book on an iphone in the kindle APP in the pick up an android phone keep reading. He's like literally like it was hard to watch like Schiller's at home like pain what a customer is having an experience that good it really just. Heart and so he's like it was hard to watch. You fours Steve Jobs. They're like we gotta shut it down jobs is the bookstore will be the only bookstore on the APP. Store. That's the way it's going to be everyone's gotta used to it. We know that restricting payments will hurt other things, but that's what we're doing and they started there in two thousand ten and they pulled it out, and then that ladders up into everything that we've seen with, hey, ladders up into the analysis group showing up to. Apple, can pay them to say that there's independent study has revealed. Everybody has a thirty percent cut. It has landed up into Tim Cook, forwarding. He gets a letters from developers that are in this direction. It's like apples breaking my heart and he just like Ford's it. Tim, Cook forwards that email to filter credit eighty, just as thoughts like amazing like they are constantly thinking about the APP store as a mechanism of control for the platform in the leverage and other deals. So the other one was apple is this Amazon one which I have very mixed feelings on saying that this is bad or legal I'm curious for all of your thoughts famously. Did, not have the prime video APP on the Apple TV and all these other places apple, Amazon came to a deal. There's an entire presentation in this production like the slide deck of how the deal is going to work. Apple got to be the preferred seller of its own product. So third parties cancel. Apple. Products, Amazon pages, they got. They have a custom by flow. They've custom product pages, all the stuff in return. Amazon got a lower commission on the APP store and gets to Selatan products which no. No like you can rent a movie from the Amazon APP on the Apple TV, no one else gets to it in one world. This is just pure platform collision, right? Apple cut VIP deal for big companies because it wanted something and you could say this is legal in another world. It's like this is how deals work apple something valuable. Amazon s something valuable and they came to a conclusion wherever made more money and quite frankly the consumer experience platform has got better. How do you read that? Casey? That is good and fair analysis of it. I. Think I did read slightly more scandalous. Tones into it in part because apple would never acknowledge that some developers are more important to it than others even though if you assume that that's true, I think maybe one of the things that's frustrating about it is there is no transparency accountability around which developers get sweetheart deals is that once you hit a certain threshold of revenue will cut your price. Why couldn't they extend that deal to everyone right? Or is it just if we withhold something that seems particularly valuable, we can eventually drag you to the table. Table, which is sort of what seems like happened here. I think in all cases, what I'm always looking for is the accountability, right like and some sense of of equitable treatment of developers and I understand the guys are always going to get the best treatment, but it can that be publicly visible. Can it be acknowledged and there'd be routes for others to achieve that same level of success and treatment, and that I'll just seems missing here. Did you buy Tim Co? He said it twice. It was obviously A. Glimmer, of sympathy for all four CEOS. There is a lot of reporting that they had spent months preparing for this hearing like being grilled there, they'd hire outside law firms. They. Practiced they all clearly had soundbites memorized in none of them. Got To say him because it kept getting interrupted. Tim Cook had this one where he is like if we're the gatekeepers, the gates are open wider than ever. We've gone from five hundred. APPS to one point seven, he said like. A whole speech. and. The thing is there's fierce competition for developers. They don't like our store can do for android the windows. For xbox and PS. Four. Which I was like the idea that adobe is going to be like we don't want to be on the IPAD. Here's PS. Four Photoshop is insanity to me. I'm going to build a spreadsheet. APP. For the five. That's how frustrated with Tim Cook. To that ring. True to you I. Mean, there's no, it does not ring true. There is a, there is a duopoly. In the United States when it comes to smartphones, iphones have majority share in the United States and you can't say, well, you know there's there's a rogue fork of android in Malaysia that you could go develop for if you really wanted to and have that come across as a credible argument to Americans. Right it is. Natural for any monopolist to spend most of its time, arguing that it is much smaller and much less consequential as as you think it is and they're essentially always asking you to ignore what is in front of your face, which is that they are the giant. They are in control. What they say goes, and it doesn't matter which small businesses get hurt along the. The. Way I would point out that the contact and we're gonNA talk about earnings eventually. But the context for that is apple had its biggest third quarter ever this month, their revenues went up eleven percent year over year, they're making obviously making billions of dollars in their services revenue, which is a lot of the narrative around the APP stores increasing that services line. Also went up. I think it was thirteen billion. So you're right. They're very big in their earnings the day after the hearing did nothing. To reduce that impression. I want to switch to Amazon a little bit McKenna. You really focused Amazon was basis first time up there. They came at him a lot about marketplace. How did you think that went I think it went pretty good. I. Think. John Paul specifically was just like killer her questions with breakout star. Yeah. She was just like killer and she's the representative for. SEATTLE. So this is where Amazon is right. So she just like killed it and. And I think there were a couple of instances in the documents and in questioning yesterday that really pulled important things out there was like testimony from one bookseller who was like, yeah. We just can't sell a category of books and we don't know why Amazon doesn't let us do that just like testimony like that or even when it comes to like acquisitions, the ring acquisition especially, I wrote about that today through the documents and how. They said, this is for market position. This is a for technology, your talent or anything. We just bought this and that's something that base said again, yesterday he was just very clear. It's like, yeah, we do buy things market position, which is like so insane just here like the richest person in the world. But like, yeah, we're buying market position. It's just what happens. That's another one I have mixed feelings right, and by the way, people should read McKenna story because those documents have just a very funny breakdown like the pros and cons of buying. Buying ring in many of the cons like what if this turns into nest, which if you're just the verge cast listeners like it's just like the Keyword Bingo, but it's fine to say, we're buying market position like this isn't the best product out there, but it's the category of video. doorbells is not huge, right? So to by the the market leader in video doorbells is maybe the most rational use of the money. What is the problem that you think the committee was trying to show an address sense of we're just going to market position. Pointing out, they can just do whatever they want and how casual it is, and there really isn't. It's really funny to read an email like that, and we could buy it or we could just copy it or are. We could just watch. You know that was one of the emails that base from someone. Those are just three options you know and it's like just pick and choose you know. Pointed out like a lot. Just that email itself really pointed out just how easy it is for them. They used a lot of that time history to talk about copycat behaviors and to talk about just like you know buying up competitors and it just seeing that all in one little e mail having to do with the ring was like really i. think it was really kind of I opening and especially like useful for the committee. So Amazon got hit a lot for the data collection side of it of copying competitors. bezos did not seem to have great answers there. Right. So that's the. The thing they got in trouble with this. There is that Wall Street. Journal article from like April where employees were literally like, yeah. We dip into data and we use that to guide our own private label products and everybody was like Whoa and Amazon basins. Yesterday said, well, we do have a policy that bans that but giant pointed out yesterday. It's like, okay. So what's your enforcement look like you can have the policy, but like if you don't enforce it, then it's like meaningless. And then yesterday I. Think Paul was like, can you give me a yes or no answer? Do you dip into data and he's like I can't I can't give you. Yes or no, and we're just like we're looking into it. The story had anonymous sources. So that isn't very helpful to us. You know what I mean. So that was one of the main things and that Wall Street Journal article and I think it's the same kind of examples in the committee's documents. They point out specific examples like car trunk, organizers of all things. It's like weird little products like Amazon's like this is a little hot. Maybe we should do that. So I, I think. I, think they made a good case yesterday. Yesterday on that. Yeah. I mean bezos brought up that Wall Street Journal, Article himself twice, and he was like, well, your policy against it. But I can't guarantee never happened. Then there is a strange just didn't come across clear I. Think I know what the committee was trying to get at their like US aggregate seller data when there's only three sellers and then only to sellers? Yes, I. Think what they're getting at is when you're down to the aggregate data of two companies, you heard effectively looking at individual data. What is the problem? They're like the I get what you're doing. You're just reducing the denominator to get to one, but like it, why is that particular problem? Right? Well, none of these. Dipping into individual seller data and looking at aggregate data. That's not a legal. There is no law. This is all voluntary of Amazon. So they have a voluntary policy where like we can't do individual seller data, but they say nothing against aggregate and aggregate what you're getting at eight. Here you is. Does the same thing if it's just like some goofy little product they. They bring up pop stock. It's all the time before pop tops in a moment. Right? There's only like one pop. So company like you know pop soggy, it was kind of an innovative product. It's like well, if there's only two of them and use the aggregate data, you you you have everything you need to know you know about that product line looking aggregate. If that's what you decide to qualify as do you as you're looking through the other Amazon documents and other stuff. So anything jump out at you is something the committee was trying to prove or get at. The questioning seemed very focused on. Like are you using the state at a copy products? Are you buying things? You shouldn't buy. There's one question which I did not understand why came up about DMC. Take downs on twitch and Jeff as just had this look of panic in his eyes. He's like I don't know man I bought Wedge because my kids want to. Do something like that was like the side show stuff, but the real focus here, it just seemed like it was definitely in the marketplace, right? Amazon, everyone came at Amazon for the marketplace. That's what everybody knows him as like they have all these little sides. They got rain. They got Alexa Alexa was one thing too. That was kind of interesting. It's like. Are you buying things like ring to put Alexa into and dislike expand your like Titan Ism as like an Internet Internet connected home. Thing and make that more closed off and walled gardening. That was one thing. But no, it was just focusing on how much power they have to kind of change. What happens in the marketplace to kind of decide what companies in what products are able to come up on the first page of results. You know that's also something that they dug into Google and in something that one of those like themes that kind of ties everything together. We should say they all spend a lot of time talking about counterfeit goods, and why is it Amazon removed? Fake stuff from the platform and how much is it profiting off of you know selling pick rolexes? Is it surprising? The whole foods didn't show up at all they're. Like that is a really massive thing. Amazon owns that. Is it moving into a huge new product category? I think whole foods is not an online marketplace, which was the title of the hearing, not that that restricted anybody from doing anything except that, one of the things Amazon says is we have lots of competition from offline marketplaces, right? Brought up kroger a lot I mean, this is the case he's point. They all made. It seem like they were beset at any moment. They could be crushed by the likes of stop and Shop Right? Like I think the point though was really on the. Digital. Experience Consumers have and like I, don't know Ho-. Foods fits. Into that narrative, especially, because it is itself not dominant like they bought it because you needed to grow in their. Good at that at my question for you on the Amazon stuff was when you think about, we talk about two thirty a lot right like you and I in particular spent a lot time to thirty, which regulates with the platform can do with content. There's not really an equivalent of two thirty for goods on store. Right like there's some case is out there saying like you're liable for what what happens on your online store page, but Amazon doesn't have that like second order of like Messi nece around it that twitter and facebook to with two thirty, I. Mean, it gets invoked a lot for marketplace's, but it's way messier. Well, I just wanted to like this question at counterfeits question about ranking the store like they are even more free than any twitter is to to sort tweets algorithm. Algorithm clear to modern like it just their store. Do you think that they're like that Algorithm transparency? Your wire things ranked. Did you catch a sense that that's where the regulation is GonNa go. So much of the conversation around Amazon really felt like it was individuals sellers being wronged for reasons of Amazon being unresponsive or stealing. It's data. So I don't know it didn't. It didn't seem like a really big focus of the hearing, but it is a huge deal. Yeah. The, digital marketplace frame of this, which is where we have talked to. Cellini. That's where he's going right like facebook and Google very digital. They have like they don't do physical goods. Really. Apple is the APP store. It's all digital goods. Amazon is the one where it's. Front to a lot of physical things, and that is the only place where I can see this regulation needing to make some sort of like major meaningful distinction in I. Didn't see it in the hearing, but I was curious of you caught a glimmer of it. I'm not positive that they have to make a huge distinction there like depending on what they come up with because. So much of this is about their companies and whatever product they produced. The issue is more or less whether or not they're being surveilled and unfairly by targeted and crushed by that data surveillance. All right. We have gone for forty minutes. We should take a quick break. I said I wasn't going to go by company and it happens. So we should come back and talk with facebook Ango. We'll be right back. This is advertiser content. When I say utopia what comes to mind. Birds Chirping lush natural beauty dialed up and vibrant technicolor. Is it within reach. Your world world. World. explained. You are an essential part of the perfect social body. Every Body Matt Place. Everybody happy now while the peacock original series, brave new world takes place in a scientific futuristic utopia. A concept is nothing new Sir Thomas more. I introduced the theory five hundred years ago. 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These are really difficult crazy stressful times, and if you're trying to sort of cope, it could be helpful to find something that gets beyond like doom scrolling and like obsessive worried. But digs into what is really going on underneath the surface, and that's what the weeds is all about I. Matthew Yglesias. Weeds podcast here on the box meeting podcast network. This is podcast for people who really want to understand the policy debates and policy issues that shaping our world. We've seen now more than ever like how relevant policy is to our actual lives, but so much in the news isn't focused on really understanding and explaining detail way if that sounds good to you, join us for the weeds, every Tuesday and Friday to find out what's going on why matters and what we can do about it. You could download the weeds on apple spotify or wherever else you get your podcasts. Tracy. When it comes to facebook I turn to you. FACEBOOK is patience consumer of startups as what we've learned. Yeah. But you said something to me yesterday was interesting, which is everyone else's problems are forward looking and it feels like facebook's problems are actually in the past break for people explain what you mean. Yeah. So when Congress is looking at any trust with respect to these four companies for three of them, it's It's sort of about the marketplaces that their operating right now with facebook, the question is much more about should we have allowed it to buy serum? Should we have allowed it to buy WHATSAPP and most of the antitrust conversation that was around facebook yesterday was all about that. What did Mark Zuckerberg know about Instagram, and when did he know it? We wrote a story based on some documents that the house released yesterday. In which facebook has clearly identified instagram as a competitor. In at least some ways and wants to go after it and knock it off the table, and so that's kind of where the focuses their facebook and Burke did get a lot of other questions yesterday, but it tended to be much more about content moderation and things that don't have a lot to do with antitrust. So there was weird section where they asked the face. Face Research APP in the novel, Vpn? Any kind of got lost well, explain what happened and I'm curious reactions. Yeah. So facebook has a bunch of nifty tech tools to figure out what's trending which APPs or the kids using, and so that can essentially have an early warning system if it needs to consider acquiring something or more likely in these days, go out clone it. and. So Zuckerberg was asked about the way that the company uses these systems and if they are anti competitive I, think you know traditional antitrust law probably would not say copying an APP feature is anti competitive, but could lobby written in the future about it shirt I. Think the one that caught me was I mean, this is what I'm. McKenna's points from earlier is like one of the themes here is, are you so dominant that you can collect data that's unfair and then use that to crush or killer competitors, and definitely bought the Inaba VPN to do it. That's true. Now, when I've asked executives at facebook about this, what they'll say is they don't get surprised anymore. When you have three point, one billion people using your apps around the world. You know what links they're sharing, you know what they're talking about. And so you're not going to need some kind of specialized tool to know that WHATSAPP is really taking off. Right. So they would argue that, yes, these tools were useful to them, but you know at their scale, they know what's popular now, which doesn't really seem like addresses, the problem is reached. The fact that we're so big that we're all knowing is maybe not the defense that they sometimes presented as so here's what I didn't get. I thought, Zuckerberg I want to the instagram. What's about who's issues, but on the facebook research front, the data front, they him about this APP facebook research, which you were giving to teens. They were deploying with an enterprise certificate that story broke apple revoke the certificate, and all of facebook's internal APPs went dark, and this is a scandal story after story about it, they went on for two days. So I can I, don't recall that APP? Just how he you know, he remembers the day that all facebook's internal APPS went down and people couldn't go to the cafeteria. I would agree I found that answer. Extremely, ed? Persuasive. that. Do you think that was like actually strategic for him to be like, I, don't know and then come back later and correct the record I do remember when that happened I. Mean. I really don't know I mean also you know during a six hour hearing, it's also possible that you just you get flustered or you miss here something or or something because. Yeah. As as you say, I'm sure he remembers the day that apple turned off their internal APPS I mean. Honestly. Seems like an opportunity to talk about apple's market power, and the fact that you know a day of work canceled at facebook because apple got mad. But I think most of the CEO's didn't go into yesterday a wanted to pick fights with each other. It was kind of sad that they didn't. I was Kinda hoping that Tim Cook take a shot at soccer burger. Point that the other two APP platforms I was expecting it. It was there. It was. There was all there. So cellini ended and he ended the whole meeting with closing statement. He said, some of these companies didn't get broken out. They all need to get regulated in the off too much power that some of them I. don't these breaking up apple. What sort of break. Right like. The division get sent into the corner thing about what it's done. Right. Does should spin out the finder team I've always wanted to. A clean is always that they want to. They want the APP store to be separate from the IPHONE. Basically, that's the thing I always hear. Can't break I. Think you can write some strong regulations but not playing you're on store, right. But like Elizabeth Warren's point was it's cleaner if it's two companies, but it's still a gigantic remedy that I don't think there's a lot of like like consumer or public opinion is going to walk into an Apple Cup I think you'll radio at marketplace. It seems very clear that we says some of them she broken up he is talking about facebook. I have a twenty percent conference level. He might be talking with Google and Youtube as well. But if he's going to say some of the need to get broken up like it's facebook, did you hear anything yesterday that supported that conclusion or Saudi stocks I? MEAN HE I don't remember which Republican it was, but he was like the Obama FTC looked at this and they said it was minding love. Obama. Right. Like. Why would we go back in time to relook at I? Mean, there is a belief and I mean. Somebody who thinks there could be a lot of benefit in instagram and WHATSAPP being different companies from facebook. And the reason you ask. So many questions about that acquisition as you're making the case that it never should have been approved in the first place, and so now you need to remedy it. So that was actually like the entire thrust of the argument against facebook yesterday. I think, you could probably make just as good a case that Amazon after spin out aws, but lawmakers chose not to make that case. Yeah. I think that also gets into. Politics of the acquisition of the time. To his credit is like nobody knew instagram would actually be a success like we made it a success. It didn't happen by itself. I, don't know if the lawmakers. By award, these guys said, but I don't know that he actually made that case very persuasively. and. Who knows I mean? That's like anything could have happened. Right? Cram could've stayed independent and rapidly grown and overtaken facebook like that's something that could have happened. It could have kind settled into a middle zone like snapchat or twitter seems more likely to me although I think probably would have been bigger than those two but. You're never going to know I mean it is true that facebook gave Mike and Kevin it instagram enormous resources. A lot of the reasons why Mike and Kevin sold was because running tiny startup that's blowing up is absolutely exhausting Mike. Krieger. was dragging his laptop all around San. Francisco. Because the servers were melting at all times of the day whenever Justin Bieber. Posted like the site stopped working and they really we need help. Finding a person who can quickly fix this? So we don't have to like that is the reason that they were entertaining these offers and wanted to sell it. So that is also thing that happened. Do you think that that same kind of argument or approach can apply to what's up? What's up basically did not come up yesterday and all the focus on Instagram, but that's the other one, right? Yeah, and we know weirdly a lot less about that acquisition I. Think it's because people in America just have so much less love for what's APP generally. That, it's never seemed as important. What happened to WHATSAPP as what happens to instagram even though WHATSAPP, is used, you know way more, it probably has way more engagement even than instagram does so I don't know why that didn't come up as often. We know there was a competitive bidding war for that as well. Goule. Wanted it as well. You know Mark Zuckerberg made them an offer, they can't refuse. Do you think everyday Google's we should've spent more money on what's whatsapp like this could have been solved. Should have, but Google has been placed under an ancient curse that prevents them from ever making the right decision about any social product. So it was doomed never to happen. It's fun looking through the documents and watching them casually say they should buy facebook dot com. Yeah, that. Point. That is how they talk like the window into these executives just casually being like we should just this thing or maybe not, or we should just copied ourselves and kill it before it gets any traction like it's repeated over and over again last facebook question. This one is like harder to parse because I. There's a chance, it's October is just joking around but. But. He's in many of these emails. He's like the thing about startups, as you can always buy them, which I think the committee thinks is a smoking gun, right? Like facebook's entire plan is to buy the competition to get the data from wherever they get it to say, oh, man, this apps popping, we just buy it and kill it before it competes with us. I. Think he actually said at one point. That's a joke. Yes, he did and I believe that you know it was two thousand, twelve, right? He was probably still in his mid twenties. At that point, the company was a lot smaller like people were joking around like there's more loose talk when companies are younger and I do think. It was it was part of that. I think the more interesting question becomes. Let's say facebook is telling the truth about everything. Let's say they thought it was going to be a successful acquisition, but they never knew it was gonna big as it became today and they invested in it and it got super big. Okay. Well, now, it's as big as it is. Should they be allowed to keep? Keep it or should they be forced to spend it out and if you're GONNA force them to spin it out. What's the argument that you'RE GONNA. Make about why one question that I have a lot is clearly the referral they're gonNa make, and it seems like if you don't have some other reason, we've heard hints that there's some other reason, the FTC scrutinize this that will eventually be revealed. But what you're saying is the antitrust standard at the time, the Consumer Hartman stand, which is still our standard. Says, you have to prove prices will go up both products for free. You're screwed. Right? There's nothing to review because you're not gonNA prove prove that free products are gonNA get more expensive. I think it's pretty unfair if you change the standard and you go back in time and say you missed that standard. So I think there has to be something else there. Well, what was the standard by which at and T. was broken up? Right? Like presumably at and T. didn't used to be that big, and then it just got really big and then they broke it up at least. That's the thumbnail understanding I have of that break-up. Well, yeah. But then reformed itself. Right. But because of lax antitrust regulation, right? Like it wasn't a naturally occurring phenomenon that all those APPS got back to the other or was that just sort of like inattention to capitalism It's like in the seventies and eighties. This is Tim moves book the cursive bigness in the seventies and eighties Robert Bork I can't talk about Robert on this podcast. Are we doing this right now. Robert was very influential judge Appellate Judge Federal Appellate? Judge. And basically moved the antitrust law to the consumer harm standard as part of a movement called and economics. A whole thing Robert. Bork. Mostly famous because he was not appointed. He was nominated Supreme Court by Reagan but they leaked video tape rental history, and then he didn't get nominated and that is where the expression getting bork's comes from. This is all true Netflix's still has to abide by videotape data privacy act is a whole. This is all true when facebook and Netflix had some partners, Nansen? Partnership. To. Automatically share your net flicks, watch history to facebook. They're like pending the change of this law which we are working on Robert Bork. He haunts us all. I'm sorry, I can't believe this much. Yeah I. think that's just like the law changed in the in the seventies and eighties, the standard change. The conversation right now is a very much about changing it back months and months ago, pre pandemic, we had an economist from I. Think it was Nyu Thomas Philippon came on the show, and he was like look you have this natural ab test going on in the world where the European Union when it formed was like, how do we get an economy like America's? So, we'll just take their competition policies pretty good, and at the same time we changed consumer harm standard. So everything you're seeing the EU is basically our old competition antitrust standard in. You can see how active they are in everything. Here's a new consumer welfare standard. Whether you believe, this is actually a functional Ab test given. The state of both governments is up for debate, but that was his point I thought. It was spare can say.
US is expected to report a record-breaking economic plunge
"Of restaurants and businesses in the Sacramento area have been struggling, even shutting down due to the Corona virus pandemic going deeper now, on a new report from Yelp that shows numerous businesses have closed in the Sacramento Roseville Arden Arcade Metro area. Yelp reporting more than 1500 businesses shut down between March 1st and July 10th 131 restaurants. 99 retail businesses were marked permanently closed. National projections suggest that roughly half of small businesses or risk amid the Copen 19 crisis, I talked about this with Caleb Silver from invested media consumer spending, which drugs 70% of US gross domestic product has been falling after climbing in June. Why, Because of the researches of the virus has forced the closures of businesses. You mentioned the ones around Sacramento. Happening all over the country Cos isn't trying to be open hiring folks back and they had to lay that Marcus. You have this resurgence, which is putting people back on the unemployment lines, just the time with a $600 a week. Extra unemployment benefit is running out. And Caleb talk about the different industries. I'm obviously the hospitality travel industry, but it really it's affecting everybody thing. It's seemingly everybody across the board pretty much nearly every sector has been impacted by the pandemic in the economic fallout if you look across the retail sector We've seen a number of legacy Retail's go out of business filed for bankruptcy here consolidate. But even if you look at industrial demand a factory sector where we thought we'd have a recovery by now, we had one in the beginning of June. That's gone. Those industries are now suffering again as well. And the root of all of this is the lack of spending by businesses and consumers because there's so much on certainty about the virus and where we go from here. So Caleb, Even what people are spending online is just not not measuring up to what needs to be done to keep the numbers up. Absolutely. When you think about where we were back in February, with the economy was growing about 2 to 3%. Consumers were basically healthy across the board. Even with the lower income level, we did have robot spending, But as soon as the virus hit, and we were forced to work from home businesses shut, consumer spending except for online spending has really gone down. But online spending is not going to prop up in the comedy of Okay and a final the impact of the economy if we continue in this direction, but the impact on the economy has been pretty staggering. Already. We already had 10 millions of people who are unemployed. We have many millions more unattached to the workforce were simply not looking for a job because there are no judge. So you have the unemployment hacker. Then you have GDP. Gross domestic product is expected to plunge. 34% on an annualized basis in the Latin quarter. That's going to be the steepest plunge since before 1958. So we're looking at historically bad numbers for the economy. Historically bad numbers for unemployment and bending, which is really driving the US economy has dried up.
Interviewing Bucks' legend Marques Johnson
"And it's our Pleasure to welcome in a two time Emmy Award winning bucks. TV analysts a five time eh, NBA All Star. Did also play at Bella and won a national championship. That's Marcus Johnson here with us on the Zach Yelp show. Marcus appreciate the time How you doing? I'm doing bills. Everything is no good. All can play good benefits in basketball family from your lips to God's ears. Can't wait to see what's gonna happen in the N B. A bubble. I saw video back in February, You were wearing a Kobe Bryant jersey and you actually threw it down in your road. I'm still dunking at 64 years old. Have you been dunking at all during the pandemic? Or was that a one time thing at 64 district Cream donuts, Bad eye. You must have been nervous, right? Well, every year on my birthday, I do a dung just to see if I could still do it. I didn't plan on doing it this year. Just chill out at my son's a SIA. All over social media. They have got to do it contingent to the one in Sydney one in with that inside, And so, of course, I did a couple of warm up to feel pretty good and And we decided absent phone brought up two tackles. Omar, you know, taco fallen. Whoever jumped over him, Aaron Gordon. Whoever dumped over way last year Next year I'll be 65. That's the official retirement age. I've been retired. I'm Travis. You have to do one more 65 years old. I gotta pay the bed after that. I don't blame you. I don't. I can't even dunk right now. I can't imagine being able to dunk when you're in your sixties. Marcus Johnson here with us on the show. When we look at this MBA restart. We know that the Bucks are the best team in the league. From a record standpoint right now they're going to be the number one seed in the Eastern Conference. The's eight games inside of the bubble. What do you look for out of them where they could really ease themselves back into playing shape? The annex a great question. I was just kind of pondering that looking at the books. Play that scrimmage against neworleans the other night and You know, I just don't think that teams should put too much into the eight. Feeding games. It's a gradual buildup. You want to be planned your best basketball. Obviously when, when the playoffs start. This is such a weird. Praise the different type of experiment. Probably guys. And so, um, you know, see positives from the brother. I've seen not good things about in terms of Kind of fighting since, um, some difficulties against the product in here tonight, but, you know the season games Because boom Jose lost compete. He's gonna want these guys to come out and and just so effort show competitive competitiveness from Paris. But I'm not sure about the ones. The won and lost record is important. At this stage of the game. It's all about kind of a slow, gradual buildup. I've been exploding wants to play all secure here. When you look at the team from last year to this year. What do you see is the biggest difference as they even got better from what they were last year, which was impressive. Well, I mean, ways that it rest values that they're so what he has done that He's given Chris Middleton a breather at defense. Can't Chris I was just looking up Christian defensive record 107th overall, 22nd ranked small forward LeBron and collide As I said at the top. But Chris doesn't have to get all that energy trying to beat this Great three and the win. Clare and I could focus on his office and I was a result becomes one of seven or eight guys who was Trying to suit you both 20% from the three point line, stick to the set plus from the field and monitor it from the people that I think a 20 point today. Yes, I think that's direct benefit to Chris Middleton. Eric Bledsoe also, let's not forget him, Master. He struggle big time last couple of years in the playoffs and honestly, stuff a big farm of the playoffs. Uh, this year, he seemed to be a lot more comfortable in his basketball scared now. It is kind of getting a late start based on tested positive and them in quarantine and all that stuff. How quickly he could kind of get back into a rhythm and flow going to be a big difference. But today I think this team has gotten even better, but local tradition of Robin Has really been a great great move. But John forced our president breaking Robin Lopez, and now we've got two bent beak gets standings and leave so I think the defense has been even better than the great detective team from last season. Marcus Johnson here with us it Zaki help show on CBS Sports radio doing a little bubble breakdown on the Milwaukee butts nationally. The big question about Chris Middleton is. Can the Bucks win it all with him? Be in the Bucks. Second best player. He's a two time All Star. Give me the local feel on that. Our people still concerned locally about Middleton be in that number to peace and winning the championship this year. Right here is where you go. I could go to a barber shop in the hold of the brothers give Ah, little about depended on Chris have the huge games but In terms of inside basketball people, people that have watched Chris closely like myself. I really believe that Chris, it's all about his confident being an all Star to the second consecutive D up really? Helps his belief in himself as being one of the elite players in the league and kept in one of the shooters in the league. And you couple that with the fact that he comes back, he's getting guns for arms and get this definition I've never seen before. His body status. Probably way dog looks really good, really in great shape of the Kalpoe talked about his explosion and bounciness coming back after the four months off was really, really surprised. So he's really putting the work that during this time off to come back and make himself I've been so on. But with president mentally I think that way you get tomato last year, the average with just 14 points in the field, and he left. How Laurie, pending for a big cheque of those minutes in that six game lost to the crap. You have to be enough to love. So you've got a lot to prove, but I think Based on what I'm looking at changes of his body where he is physically brave is right. But I think he's ready to make that statement. When I look at the Eastern Conference, I really do fully expect Milwaukee. To get to the finals. They were in that one seed spot last year did not get there When you look at the Eastern Conference this year, who's the biggest challenger for the Bucks when the season resumes tomorrow night? It's really interesting. You get him some. I think three really legitimate. Even the Miami that mix also, you can't count out exposure and then the butler as your lead gap, but I think there's still a little bit godly hero of none. And guys like that. And then he began by making just a little bit young and that, Betty, but I really believe that Celtics man. I mean, people talk about the Raptors, who I respect about. Nick Norris is a great coach. Brad Stevens was great, but one through four in terms of scoring and issues and problems. You know Jason Taylor planted Kemba Walker is the number one option. That's two through four group these guys to produce and I think about taking on like the game, and that's the most since that Golden State a couple of years ago, but most just like second most 1995 in terms of looking for and then when Gordon Hayward is your fourth option, going going home. What is your fourth option? And then we talk about a container my greatest been, but then this Dylan Brown watching his footwork. Watching the lip bruised stands the finishes in traffic. He's a guy that could be a real problem for team like the book had been. The wild card would be market smart. Distant Jabba, even though Marcus Smart Sixthree export out of 16 11 Marcus Smart office of players and we know how much she just underneath their skin. And so he's a guy that has given me honest as much trouble as anybody scoring effectively and officially against it, So I said that and then the two big catch I mean the pick and roll for five hours straight that Boston life's run. Those two guys found business cancer, pounded it inside a greatjob getting into the paint and score of them that I'm not gonna puke my shot and roll that movies have private medical himself. I really believe that Celtics to me that they're not deed. I think both those four score that they have been a lot of pressure on the Milwaukee ways that do the Middleton. To defend at a high level every night in order to be a minute in a series.
Searches for Black-owned businesses skyrocket on Yelp
"Yelp says in searches on that platform for black owned businesses. For Maggie Anderson, Though she's the founder of the empowerment experiment, buying from black owned businesses is more than just trend. We had Maggie and her husband, John, on the program back in 2012 when the book came out, it's called our Black Year. Eight
Apple and Google are fighting over the future of the web
"Apple, Google, or who the biggest players in technology and fundamentally different ways of seeing where the Internet is going, and whoever wins out in this big conflict may have a huge impact on how we experienced the web broader. Chang and this is your charge. To break this down is see nets, reporter and resident giant Brain Stephen Shanklin welcome shank high, so Google and apple been rivals on many different levels for for many years. At what is this new battlefront? Look like well. This is basically a disagreement or a difference of opinion about where the web should go, and what the right balance is between Web APPS that run on the web in native APPs deployed into all the programming interfaces you'll see on an iphone or on windows or on Android so it's web versus native. Tunnel little bit about their respective positions. What's really informing? Why they're taking the positions, they are well. Google was born on the web and it is a huge fan of the web, and it's chrome. Browser dominates usage of the web so as you might expect. It's really a big fan of the web improving what the web can do. Make it as interactive as possible. Make It. As easy as possible to build advanced Web APPs that can do a lot of different things, basically Web APPs that powerful is native APPs apple on the other hand. It's obviously hugely successful with its iphone. In one of the reasons that's been successful as all the native APPs that run on the iphone and of course, apple gets a lot of money, not just from selling iphones, but also from taking its cut of. The fees that developers have to pay. Somebody buys something through Apple's APPs store, so apple is not. It doesn't disliked the web, but it has a bigger affinity for native APPs than Google does yes. Oh I use apps obviously on my phone. I browse the Internet to. Why should I care about this dispute? What really this boils down to sort of a difference of philosophy? Are you more of a fan of an open computing platform like the web or you more a fan of native APPs so that? That openness has a lot of advantages. If you decide to dump your windows laptop and moved to an IPAD, then that's going to be easier if the web is really at the center of your experience. If you're somebody who uses a lot of native APPS, you might like those on your iphone, but that might make it hard to switch to Android, because you're kind of walked into the apple iphone APPs on the other hand. Native APPs often are a lot more responsive a lot more powerful so. Baked often offering a better user experience, so it's about a difference in philosophy. What's more important to you? Each side certainly has its advantages and disadvantages. Yeah, one one way Google's trying China address this with their Web APPs. Is Something called progressive? Web APPs, which which are more fully featured talk about that. What what are what are they look like? And would we actually see some these progressive web? APPS pop up. Are here today Google? Helped coined the term and its aggressively pushing a bunch of technology that makes Progressive Web APPs better PWA's. You'll see that a lot in a tech circles, so yes as you said it's basically more of a packaged web. APP So right now you typically use your browser open A website do what you need to do on the website. If you're using progressive web APP, you might prompt that says hey. Do you want to save this to your home screen? Do you WanNa? Say this year start menu, and then you can save that as an APP you commend launched later without having to go through the browser, their wad of different features in Progressive Web. APPS that make them work faster. Make them work offline and generally improve the experience compared to a native APP. These are gradually. Increasing in power utility, there are a lot of companies like Uber in twitter and starbucks that have that liked them and have had pretty good success with them, so they're definitely increasing in importance I guess you can say it's basically the latest phase in improving the web web used to be this foundation for static documents studied with hyper links, and it got gradually more and more Interactive Progressive Web APPs the latest vanguard of that interactivity. Fred to a you set up. Up these two sides pretty nicely. What which side has more support backing? It depends on who you're asking about so web developers love power. They love features, and they love chrome, so the web developers no question they really like Google way of thinking in a lot of them. Don't like apples. Speed of improving its safari browser one of the big issues is that on iphones and IPADS? Safari is obviously not just the default browser, but also even if you're using chrome. It's apple's safari technology, so apple really controls. What's what goes on on an IPHONE or an IPAD? So the web developers really bristle about that. If you're talking about the average user Heidel really think most people know the difference mostly at this stage. If you're developing markets, places that don't have a many powerful devices, don't have very fast networks often, the web has a lot more urban advantage sometimes wetbacks to be much smaller and faster and easier to use than a native where you have to go through an APP store. Download a big head, the APP yet in. Terms of WHO's likely to win. Is there any kind of indication or still still too early I? Don't think either side is going to vanquish the other. I think the web is pretty healthy in is going to continue to be so I think native. APPS are not going to die, even for example, twitter is a fan, but if you load the twitter mobile, APP in some places, it'll say hey, have you? You tried our twitter native APP so it's not it's not really clear that one side of the other is going to actually prevail what the big question is which way it's going to tilt in the future and bats kind of uncertain what it looks to me at this stage is that the web developers and some people actually use the web like these advanced features, and there's pressure on apple two in. The features it builds into safari. Safaris team is growing. Apple has been adding some of these features. If not always as fast as Google would like also, there are a lot of allies that Google has like Intel and Microsoft, which is a very big powerful. Ally that are pushing this web direction so I think the web will steadily get more powerful, but native apps are certainly not going away. Okay, let me in the way you describe it with between absent browsers I think for a lot of folks. I tend to use more APPs on my phone. The expect you said the experiences, a bit more fully fleshed out likewise when I'm on my computer, I tend to use my browser a lot more rather than apps unless there's really specific program like. Is it just? Is it a matter of? Being a phone, the desktop experience, or has that plane the argument? There's definitely a difference between what happens on your laptop in what happens on your phone browsing on your phone? Even though apple actually helped pioneer mobile browsers with the first iphone way back in two thousand seven. It still is not as good as a native APP generally speaking. So that initial disadvantage I think really has persisted. A lot of people were trained to look for APPS in the APP store, not go to mobile websites that were broken or didn't work well or limited or just said for example you go to the yelp website, it says install the YELP APP. So you know there are a lot of disincentives to using the mobile web. Google's trying to reduce those, but there's still a huge gap then when you compare it to a laptop where a lot of people can just live in a web browser. Maybe they need photoshop or Microsoft Word or some other. Video or photo editor running on their laptop, but mostly the web is how a lot of us can get worked on the laptop. That dynamic I think. It's changing I think the web is getting more powerful on phones, but it's not clear to me that it's getting so much more powerful that it's really going to be the primary way we interact on our phones. I think especially for the APPS that you use a lot one to ten twenty times a day. Those are probably going to be native APPS for most people. I'm just trying to get a sense for our listeners. What what this actually means, if one side wins like what what is Apple's vision of the future look like versus Google's vision with feature well I think way it. Shakes out, it's not so much that one side of the other is going to win, it's that it's going to tilt one way or the other and I think in the apple do more priority on native apps spend more time in walled gardens silos I'm not sure what the right term is exactly, but basically more time on one companies platform where it's harder to switch out of that email service in that music streaming service in. In that collection of APPs The web vision. It's a bit more open loosey-goosey. You might have to do more vetting yourself. Is this service worth my money? Is this email service safe to use? So it's there's less hand holding, but it's more open so kind of a different one is one is arguably easier on the customer, but if you do want to make changes or control your destiny, it gets a bit harder. Shack this is the first in a series looking at this issue. What what else you have on tap this week are also gonna be looking at some of these security. Implications of Web APPs the more power you give to the web, the more the attack surface gets bigger, the more ways there are for a hackers to attack your browser and your entire phone and laptop, and we're going to be looking specifically at twitter, which as a pretty interesting story about why it made the choices it did. Did with its own web APP, so it's sort of a a look at how it sees the world. Obviously, twitter is a pretty important application right now as a native APP and web APP. We thought there'd be interesting example to look into their decision. Great thanks for joining me.
Nearly 16,000 restaurant closures due to COVID-19 are permanent
"Virus pandemic is taking its toll on restaurants. restaurants. According According to to Yelp. Yelp. Nearly Nearly 16,000 16,000 restaurants restaurants have have closed closed permanently permanently since since the the outbreak outbreak began. began. Their Their data data shows shows Thie Thie restaurant restaurant industry industry now now reflects reflects the the highest total business closures recently surpassing retail Part of the problem is that restaurant's run on very thin margins to begin with, and as of covert 1918 cases continue to rise. More closures are expected.
Ghost of Tsushima: Creative Director Interview (with Spoilers)
"Have a very special guests with us this week that we're both very excited to talk with Jason. Connell from sucker punch. Thank you so much for joining US A. Awesome ear. Very happy to have you of course to go super in depth on Kgo Suma, so for those who are watching end jumping in. Be warned there will be some spoiler fil talking here if you haven't played through the game if you haven't. Checked out everything you want to in the game beforehand. Please do that first and then come back. There's a lot to dive into. We're going to be jumping into as much as we can. Of course if you want spoiler free impressions. We did record episode that a little earlier. Even can go check that out, but. There's so much that we can jump into this game I off. Jason I. Just want to say congratulations for recording this on the day. The game is starting to roll out on launch. Worldwide is already available in some territories as where speaking so congratulations to you on the team on that It's very exciting for to finally be out there as a fan of it and I'm sure it must be exciting for the team. Yes, it's a super exciting to have it out. There cited everybody host their photo mode favorites sin. Just enjoy the Games. I feel like an Brian I think this is true for both you and me. We could probably spend the next forty minutes talking exclusively about photo mode. Yeah, no I. Just get into that very quickly. What you've created, my favorite voted in video game history, but also. You might notice you. Create one of the most not-so-subtle advertising tools. That is perfect for this game. Because every time I seen pictures of it I WANNA? Play it again, and I think for a lot of people who were just sort of like on the outside, looking in a video games in general like people who aren't just totally head down on stuff all the time. They're like wait what that's! That's a video game. Where do I play I play it? They're going to get that so Yeah, that's a very very smart. If you guys it's absolutely stunning game. A cool. Photo of his crazy because we were one of the first, you know infamous second son was one of the first. At least I know of modern games that have put like a like a photo mode in in that game. It was just like this cool idea to show off all the cool particles and lighting. That game was a while known for. But it was wasn't crafted as a personality around. It was the cool photo mode, and then over time over the last few years. You have these games that out and Spiderman my favorite of version of this where they like adds the flavor of their game to its photos like tied to the personality of that gain. On, the building tops, doing like little cell fees and Doing it with a phone. That was awesome made it. You need to spiderman so when we were like. Hey, what are we gonNA do for voter mood? To? Whatever the ghost photo mode. One, it's gotta be way better than our first one because. Our, follow up one and two. It's gotta be semantically. You know connected to the game, so we're like. Well motion in Wind I. Haven't we like? Make it less about a static image. You can do that, too, but have be about moving frame that I think is so beautiful about our game kind of spun out from there. I didn't think it was odd that you give the main character, a Selfie, stick and the iphone. His drone that goes along with. Little you know little out of place, but I thought butyl. Oh God you know it's been incredible thing to play around with, and you can do what Brian said. Every time I see more of it. It's one of those things where I've been playing every night. Still in, it's like Oh, no, I need to go jump back in the middle of the day. Because like Oh. That's a great spot I never thought. I could take a photo of I've been a particularly obsessed with going to bamboo strike locations and trying to get all the great photos. I cannot have those spot often. You know like perfectly placed at an edge or something. I sort of wondering. Because obviously this was built more with like the photo mode in mind as you development went on, because it's become so much bigger, what was world creation influenced at all by the photo mode, or were there any aspects of designing this game that were influenced by it because it is more like prevately used feature these days I guess than back when second came out. You know. A little secret you know we. We always knew we'd have a photo modem. We knew that this ambitious version of like I. said a second ago better and more dramatically connected. Owning, really work on it until pretty late, so you know we were so. Dedicated to the stories in crafting the world, so when it came to the beauty of the world. That add add everything that's in the game. I would have to imagine that that had the most iterating over anything, because it's one of the first things you do before you have the whole story articulated and put into the game. Certainly don't have cut scenes. You know it's like you're laying out terrain and at that like how does the island look and then it gets into the direction the feeling Cutting, trees down growing trees, making procedural tools like the world is the by far the most iterative on thing now. There was a point where we're like. This is how we make our game. Look good clearings. Big giant swath of like in forests, you know that you can see for miles. Off using color as like landmarks again, the Golden Forest, or read flower fields, and then, and then a you know, certainly that sort of made its way into some of our features of a photo, but the the world designed stuff. took the lead on on end photo mode. Okay, now that we've created this amazing awesome place. How do we utilize the photo mode in like critical photo that will. Take advantage of how great our team at did at creating a beautiful world. I think one of my favorite things about this game is the sort of balanced that it's constantly striking Between being sort of completely serene, and then the music swells up and swords or out, and they're slashing against each other. How hard was it to sort of get that that tone down because I could see. You know I think in in lesser hands I could be a very kind of dangerous. Push and pull, but I feel like you totally nailed that and I think that that's like some people when they look at an open world game want like nonstop jam-packed activities in in your team made the decision to pull back and let things breath every now and then How did all that come together? Well you know for me. It's the first game that I was certainly a visual director on, and so I I would I you learn something about yourself with everything you create, and for me I personally learned that I don't have a natural tendency to like create incredible. Violence, I just wasn't that was uneven. Favor Games, bloodborne like as absolutely my favorite game. Guide. You're on this show. This is gonNA be worthwhile and. About it anytime. But no, seriously like. That's my favorite game, but. When we were crafting the world would I navigated towards with Joanna. Who's environment our leader? This did this amazing a blog post recently on playstation bar. was the beauty of it was taking taking a moment to breathe in, and then I realized that some of my favorite games that are not. Show the classes certainly embraced the idea of atmosphere in a sense of this and you know I donate Fox's is is resonates. Conversations resonated with him as well so then then the conversation shifted into. Okay well. We definitely have it. We have a summer game. So you know without saying anything else as you say Amer game, you know you're going to be hitting things with a four-foot razor blade so. You know violence is GonNa come so we certainly work on that stuff. allied and we wanted to be great and gritty, and the you know like you really WanNa feel like you have contact when you have contact but the other stuff doesn't come as natural, and you have to actually work on that stuff to balance it out, you really do, and so that means like the idea is about creating Haiku, which was actually named idea You know really. Or believe it was taking a moment to. Allow the beauty to take hold, and not what I think is cool about the ICU that I hope people enjoy about it is is that they're not tied till like progression like you're not. You're not like intrinsically forced to go, do it? You know there's a sense of you have to have the wonder and curiosity desire to do it. It's not like game telling you go do this to reach next level certainly, a lot of that is tied to corporation auto out to have to consider that, but it is. It is a work philosophy to try to get that balance of that contrast It takes years to get right for sure. I really enjoyed the Haiku sections actually He was like you said. It's sort of provided like this. This relaxing breeder and I did like the you were able to select different things who essentially collate them into one kind of fresh Haiku each time. Yeah I I mean I did every single side quests in every single objective in this game, but I I really enjoyed those wow awesome. The accuser, some of my favorite ones to the cinematography. You know it was at the moment to like. You know certainly we call them breathing. Moments definitely say that studio, but it was kind of a moment. Regis Art Geek out a little bit like the people who do the cameras. Mottaki, they can place it in to get the right motion and you know, and then the writers have an opportunity to like. Give you give you a couple of cool options. Just the beauty kinda comes through which is which in the end has been a very positive thing for the experience. Yeah, the balance that Brian was. Speaking to how you were sort of describing how that all came together? I could imagine. It's a very fine line between making sure it's peaceful and calm in certain areas, but. It's still engaging for the player because you could always run the risk of it. Being something that the player doesn't want to engage with, but as Brian. Saying like finding those high coups feels like this wonderful moment of solace after I have assassinated an entire Cam Mongols. And need to reflect on Jin's life, but also just the world I, it's this really great balanced that a I think as Brian was sort of saying you always get in games, but it feels so refreshing to hear. And it's a huge part of our philosophy. How we treat. Treat the game. Whether it's a Haiku great example, he could probably keep talking about, but you know the music style music how the music comes on not having things like combat while you're doing, shrine climbs or anywhere near them so that we can let those be their own experience, and so are these, are we? Everything wanted these features that are not mainline missions. Our conversation is like about how much combat how much non-combat and what is the purpose and what are the? What's the feeling for its existence like what what is the emotional goal for for these features and these are conversations? We have a lot and sometimes triple times over we try. We don't like it. We try something else. Well and for me, what's really interesting is sort of the place that all of these features and the things you go on, have sort of in the context of sucker punches past work, because it is I've been such a huge fan of both cooper franchise and infamous. Stir a year and. You know you get increasingly larger, but often more urban. City expenses that you're exploring a lot. In both of those franchises to certain extent here you're out in the wild. There are of course settlements and encampments and things like that, but there is a there's a lot of stretches where it can just be the world around you that you're exploring and I was sort of wondering on a world design level. How do you? How do you balance? Making all of these locations unique to explore as well and interesting. Even though you know a lot of can just be more, the environment's like what are the challenges that come with that? Yeah, so one of our. Our Contractors Jeff He. He talks a lot about content density, and what is the correct density and I really am really thankful that he brought that conversation up to light so much because It's such a you know Thinking about if you're currently doing something, you're going across the world and run into something. How much further would you have to ride your horse before you might find the next thing, or can you see the next thing from where you currently are? How how dense is it and I really enjoyed that conversation? Because it let us think about what's the right philosophy for for our game and it it certainly it allows us to you know if we want to in one place, you just completed something, and you should be able to generally speaking, look around and find one more thing on horizon or see the shrine trying on top of the mountain. It influence our world design alive, because when we first had the game built for the I you know I'd say maybe two years. It was a lot of forest. It was a ton of trees and it was cool, but you always were felt like you were in this like. Tunnel beautiful, but really deforestation. which does a couple things one is? It is very cool, but. It makes it really hard to know where you are without a compass or many map. Something telling you kind of giving you that extra information that your brain is just really needing. So what we did is we started opening up fields and I definitely some shadow, the classes photos out and was like fields as as reference vm. Because it just feels so epic when you're going through field, but but you know the criticism it could be that it's boring or something like that, and and really have to embrace a philosophy that it won't be boring because there's beautiful music. There's five things now that you can see what you want to do next because you're in a field, there's more clearings and it created a Great beauty in the game, but also more opportunity to engage with that density and I I. Really I think that that was one of the conversations that was ongoing throughout the project, but we landed in a really. I think unique spot for. When when when you? When your team was the helping this game, you obviously weren't anticipating a significant portion of the world's population to be stuck indoors for months on end, but At one I mean there were obviously there. Are you know a lot of sort of like entertainment? Things that have come out during quarantined. That didn't really. Fair as well due to their. SORT, of like the way they were delivered or their subject material something that, but this is a game that I really more than ever appreciated as a guy who's in a two bedroom apartment really appreciated huge open fields and. Mountains in like sprawling rivers and seas and stuff like that but I think one of my favorite things about the big open fields is that there's always something? Or there is like a lone tree. And you're just sort of naturally drawn towards it, and I found that like that sort of like beautiful use of negative space to be like so powerful. In terms of like never felt to me like there's nothing ahead of you. This is boring. It always felt to me like this. Is this is this is like a sort of triumphant use of minimalism and and charging towards something. To reveal that there's like one loan item in the distance was so much more engaging tomato like at a mini map that had a hundred time trials, but Hamas other stuff like I. Found Myself uncovering the dog on the entire map which. I was I was like basically riding around in spirals like in that movie alto like I was trying to. Five is in half the time I was on foot to. It was really wonderful game to explore so I. WanNa ask you about that the. The the sort of the way exploration on unfolds in this game is something I. Really Really Love and I think a lot of open world games are going to take note of following the wind and talking to people and following Fox's two locations rather than just you know overtly stating the player. This is where you're GonNa go, or you go to. The map in this big thing opens up. All that come together. What was the push and pull on that to sort of find the right way to keep players in the no, but without making like overwhelming them with information. Yeah I'll talk about kind of our studio kind of struggles, but I also kind of throw in my own, maybe personal philosophy, too. So I. I judge Games my favorite game, especially them really harshly by. How does it feel if you're? You're actually not doing anything on the sticks. I would if you're just sitting there. Just sitting in the world, you're standing in the world. You're on your horse in the world like is there. Is there a what's the feeling and some of my favorite games by just sitting there? There's like things that go through your mind. Like why do we? What are you anticipating? That are stuck on the story or like. Where's that next objective like you're just what's going through your mind? because. That's when you're not doing anything. That's what you're thinking of next like. You're just taking in the beauty looking around our game I hope that translates into that sense of exploration and sense of curiosity like if you do stop for a second yearly, you're not already on kind of a train of thought it is more. One of curiosity is one of like. Hey, what? What do I want to do next? Oh, there's something over there. There's something of their. Oh, I wonder band before, so they're having gone to could check it out and I. think that the more information you were to have on your screen compasses many maps. It kinda answers those questions before you even have time to ask the question. It's just like the dots right there. Let's go do the DOT. It doesn't matter what the DOT is. It's just there's thing let's go do it, and so that that to me is is a really important part of what I think. The Games, Tries to do in the world, and and certainly we did not have the wind when we started on this project at all. In fact, what the wind was which is has got this cool story I'll say quick is. on the first direction slides on the you know we did. A presentation is like one of the first presentation out the way look and feel and everything moves was was one of them like a wind. We're going to double triple quadruple down on win, and you know there's a lot of attack that has to go into that. He got Capes moving I gala hair moving. You gotta get trees and Bushes, and especially for procedurally generated now artistically procedurally generated world. That's really tough. Two years later. Something like that. That became true and you've standing I'm standing in this world and we had other elements we were helped. Augmenting are kind of navigation and get around the world and I'm just like holy crap. The wind is amazing. It actually works at that time. It always like went from East West or West. East or something I can't remember always just directional and it's just. It's really good. And then we started having conversations like how going to get more stuff off the screen to stay in the is like beautiful world more and more because it's just. It's really stunning even years ago. And a one point I had this idea like. The Wind. It sounds kind of crazy and Adrian is like our longtime worked on has been sucker punch. Long Time. They tried a little quick prototype with me. We had like fifteen people play at were removed all the you I just to hey. Can you just just try to follow it and just and it sounds crazy, but follow in if you can get to that hot spring or that on. And it worked like the first prototype fourteen out of the fifteen people were able to easily get there so cool. Yeah and I. I was like Oh. Yeah, we have to do this. Question. Like. This is something that is going to be unique to the game and then an analyzing. Say on them about the wind because I can do it all day, but is it had like the matic ties to the island in historical kind of. Poetic, Tian's to you know. The Mongols came in as typhoon sweeps them all out to see and. You know we name the sword the sky storm after that you know him being a storm, a metaphorical storm on the island for for the island, rooting for the island, and then it was like about nature, and then the animals came along, and I, you know it just felt like a bunch of like one of these critical pieces you don't know exists, and then you find it, and you're like that fifth straight there and does and then nearly. Oh, I, think we have a good. I can see the puzzle now so. Cool, it was cool journey. Having having that comes away. It all it feels so true to the world that the team has created in those moments. Because you know, I'm I'm a completion is player like if you give me a list of a thousand things to go collect if you give me, you know like an infamous. Charge to go collect I. Collect all of them, but there's something that I think does speak so much to this world and end you wanting to be invested in that. It is really by pulling everything. Out of the screen that you're looking at and just letting you look at the world you get more familiar with it, and you start to learn more about Oh. Yeah, I've taken that pass before. That leads to that pillar of honor or there's that cemetery over there as you start to. Trek across the land. It really gets you invest in the world in a way that I think just having a list or a neon sign to tell you where to go would. Deliver it in the same way. Yeah, that's great. That's so. That's the goal so I'm glad you had that experience. And I it's one of those things you know that the open world I think speaks so well to what the team really accomplish with this game, but one of the things I was curious about wasn't and I know. We talked about this a little bit, but released, but since we can. Talk to the island as whole, but what was the? I? Guess the poll the. The back and forth poll of wanting to make sure you stay true to the spirit of this real world location, and honor the history and the people that are but also create a world that at the end of the day would be fun to run around or write a horse around in as a game. Yeah and it's a great topic, and it's kind of been the the struggle for and I would say struggle in a creative sense. It's the creative. From from from once, we actually knew we were making Susha and we started doing all this research, and and you learn so much about the island. Like the fact that at that time it was likely to be like ninety five percent covered in dense forest. Which again I told you we tried. We tried very dense forest in. It's just hard to ride a fun horse through tree. Trees it's. Pretty tough. Also, it's incredibly hilly. We went there just like it's just hill after hill after mountain after Mount After Mountain, also challenging to create a interesting layouts in combat spaces in so. So, we worked with our team in Japan. We're like hey, this is how we were planning on You know being inspired by the shape of the islands. It looks very similar to the actual shape, but here's some kind of Ford as we'd like to take or game reasons you know, make the game more fun to to roam around. The landscapes in have layouts that have. Have Cool puzzle climbing challenges, or what have you were interesting missions, and and they were totally for it you know. And they gave us feedback of maybe when we went too far and then they also they know is in a fun way. They gave us feedback of win. Hey, you could go further with us, and so that was. It was a lot of ultimately. We're super inspired by history, and what happened and then the general beauty of greater. The greater nature of Japan as a whole, it's definitely hugely inspiring to us but we also make in a game and a PR and original story and a lot of things that. Have to Challenge it, but work in tandem with it, so it's it's definitely been a challenge I'm in a good way and we learn so much. And I will say the last thing I'll say on that. Is that within Joyon on the environment? Our team myself in the constitution. We talk a lot about like realism. And You know like A. Maybe painted realism, or maybe, how can we do it like a slightly stylized version of that? And and and you know this is not even if you've ever been to Seattle only did infamous. It wasn't really a stone by stone. Kind of recreation. Roads aren't lined up exactly. It's sort of like if you blur your eyes, you're like Oh. Yeah, that's definitely definitely Seattle like it rains. A lot of people drink coffee. PUNK ROCK and grunge music. It's You know the things that are there the spacing? Like the things you would expect, but it's not the like. Let's put a magnifying glass over, and let's get it like perfectly accurate and we take that same philosophy here. We want to feel like that. This is plausibly. Dass what it could feel like. That's what if we could do smell through it. That would we would try to. Feeling into music, we're going for a as a is a is a main heart. Smell will actually be unlocked on the playstation six. Thirty I. Have Rumor, we have an today since three. Hey listeners. We know you love gaming and have excellent taste, so we want to tell you about the official. The last of podcast in the show writer podcasters stand up comedian and huge fan of the. Host Christian Spicer we'll revisit the first game and talk with the people who created that critically acclaimed work hit. Also give you what you've all been waiting for. A behind the scenes look into the last of US part to Christian wanted to crawl into the minds of these visionaries and talents who created this highly anticipated game the podcast. We'll recap the news story. Story and episodes five through eight while also diving deep into the making of the game in the first episode. Christian will talking with Troy Baker and Ashley Johnson also known as Joel and Ellie may land combat designer, Anthony Newman, and the writer and creative director of the last of US Neil Druckman. The whole series is crammed with conversations with developers invoice actors. The official, the last of podcast episode one arrived on June ninth, and they'll be releasing new episodes of this limited series every Tuesday for the following eight weeks available now on Itunes spotify, and all your favorite audio sources, stream, or download the official, the last of his podcast from June ninth. The the combat in this game is awesome, and that's coming from somebody who to be completely transparent. Wasn't crazy about it. At first 'cause my immediate reaction was. There's no lock on. Think what do you mean? There's no lock on like you can't. You can't have a certified again without lock on and as as I grew to. Appreciate. The sort of dynamic happenstance of a dashing between those four stances and. Fighting different types of enemies. In synchronicity while switching and switching back and forth using my sub moves and everything I was like. This is one of my favorite combat systems interview ever But what what? How did how did that decision? Come to not have have lock on? was that was at a debate internally in the studio? Because that's to me, that's one of those things that people just expect from a video game and I found myself not even thinking about it after a few hours in. I. It's definitely debate right like it's A. It was heavily debated and talked about how you know. From all corners of the CEO there was not some like. I mean because it's a it's a standard. There is a standard anytime. You go against the standard. You need to prove it out and. I'm glad we tried something different than you know. As person bloodborne like my favorite game, I like games that allow you to really kind of hone in and focus, and and control that since a control comes, comes with locking, but and you know, and certainly as a samurais sense of control is a huge fantasy so Yeah, man. We talked about it a ton Maybe when it comes to combat, I would say it's in the top three conversations that we had over the entire course of the project while. But I have to give massive. Shout out to you know. One of the studio heads. You know I've found Sucker Punch Christopher. Men he's he's behind the core design, a lot of the combat and he he works out of the code for it, and there's another Guy Ted. Who is awesome designer? And he liked those two brains man. They worked together, and they figured out a way to create something that is first of all feels like you're hitting the person when you do hit them like it's a tandem as animation, so it's not like a hit box based. It's like these. This animation links up to this one. Is I very newbie? Animation Brain. And it's not just like the slash through thing right, and so they feel like you're hitting the person it feels. A goal is a gritty feeling, but it's also incredibly fast paced at times. You know as you get like five or six people around you you can be, you could be like. Changes. In planning, and when you're going to do the smoke bomb, go around the building and do another. Jump down from the top, you know. It's just like a it. Almost like a the style of it is is better with how the walk on. That's kind of the thing that we found over time especially when she became pro at it. And locking on actually with slow down, maybe in some ways and a sense of control will be got out of it instead was things like standoffs in duels, obviously assassinating somebody having that jump on, somebody gives you that, too, but we decided to really push that those moments or mythic abilities I think are. Usually will help take out people pretty quickly. The mythic abilities are interesting because I I think i. I I'm really glad that this game never really went like supernatural despite having the Word Ghost, in the title. There's. There's other there's an alternate version of this game. Were you guys just want preserved and people are summoning dragons and stuff like that. I appreciate that a lot of the crazy stuff that you got away with felt grounded even like the fire sort is ridiculous, but there's like. Oh there's there's sort of like a scientific explanation. Yeah. And then when you start doing some really intense stuff that feels deliberately over the top like dude, get terrified and they starts crawling away like. Is Watching people just straight up running around. Disappear and stuff like that. It's crazy like this is a i. mean even when we pitches his game. This was another heavily debated. Topic is going to be fantasy based or not, and obviously nate and I felt really strongly as well as many other people that we should not make it fantasy base in like high fantasy base because. It really those first of all there's. Several of those games out there already, and they do a wonderful job and I love neo I love sector, Oh, these games are awesome and they lean on that a little bit more as their unique. You know and so. Good. It's smart of us not to do that, but the reason why we didn't do the reason we did was because we were definitely were focusing a little bit more on the Human Story certainly one of the world to feel plausibly real. And you know if you like, I'll take the example. You just threw out there like having people fall in there, but get scared. Scoot away, man if you could just like, pull out a fucking dragon every five minutes. Scares them like I feel like a real challenge to overcome like and so you have to be constrained. So that when we do pull out something that's really incredible or scary or something like that that it actually has wait to it, you know and. I one of the things I do love about our game in might be some of my favorite content, actually mythic missions because. They. A build up the idea that people were legends like they talk about people in their connection to the island. The lightning one is a great example where you know, they burn the black sand, the sands black, which always like wire, the sands black back answer black, and it just bill out as they build up this legend of people that may have come before you, which is Kinda cool because? because. You're kind of building your own legend. To maybe one day, people talk about mythic stories of the ghost You know that humans can do maybe slightly crazy incredible in your living, example of that and people tell tall tales. I think that's cool. I love win. Jin would go around to the stories and people would be like. There's ghosts in the woods and he's like. No, there's not. Watching watching the people run away after a battle, though my favorite things in the game because it's it teeters on like on on like. Comedy, you would find in like vintage Kung Fu movies where somebody would come and kick. A bunch of Bass and one guy would be like away. Runaway ended every single time was I would let him run like maybe like hundreds of feet pull out my arrow. Cruel Man I know you you put it there. You know you gotta sit there, don't. If you give Brian the high ground. He will let them run as far as he wants to. I what I do love going back to the mythic tells them. You know maybe people one day telling the story of the Ghost I. I'm always sort of a sucker for. Stories that are about storytelling to a certain extent, because I do think you get so much of the human nature that we all deal with on a day to day basis of why we tell stories and everything and I I love that that permeates so much of this game, and not just in the quest, but on the on the ques- structure as a whole in this game I think is really unique, but it works really well. Because as Brian was saying earlier, you can go to a house in. Someone's saying Oh. There are nearby. Please help me or someone one of my favorite stories early on one of the side missions I found was. A woman send you to get food from the bandit that stole it from her. And then you bring the food back and she's like. Oh, thanks! I finally have food down. You're like. Wait a second. That wasn't yours to begin with. I just killed all those guys because you can't, there's. There's this. Stark sadness to a lot of the stories that I think really works in this game and I was just curious on like a total storytelling. Horrible 'cause there are moments of levity. You know like everything with Kennedy I think is so great, but how do you you know balance? I think this is a land and a group of people who are under siege. They're under attack by the suppressive force. At the same time. They are living their lives. There's this humanity going on the island. Hugs, what are some of the struggles that come up and try to tell those stories? Yeah, well first of all. When you started telling me, which story were, I was like racking my brain like which? It was so many. I I know it's crazy and I'm gonNA. Play through a bunch probably that I've played through in a long time, I play retail, but. You know It's balanced because you don't want it to be this like we did not want our game to be this like heavy thing that was constantly hitting you over the head with a that was just not what we wanted for this particular game. Think anybody really goes from bad particularly. I think they're always in goal, but but in it's hard, though because invasion and you wanna see desperation, and you WanNa see like these people have struggles. And frankly you know we want to. You know it's not always like dude. Go kill things, and so you WanNa hear you know people having. Their kids, or this or that like our parents like I. Don't know you just want to hear something that sounds like these people are struggling a little bit. But you know the when it comes to the writing and those stories, most of the stories do most of them do exist to try and reflect at the world has been in invaded, invaded place and. For people that are like these allies, and you engage with those those will get a little bit more in depth than traveling of their story, and for these little small one off encounters. Just say look even even the hasn't class is affected greatly by this and hopefully feel a sense of remorse for them or sadness for them, maybe a sense of duty that why you're doing this stuff, but as for the tone of it. I genuinely like a somber tone in general, I think Sambre is is not dark. Sombre is not grotesque. Sambas is just like a like A. Light sadness to things and I felt like that light sadness in a world that is so incredibly. Beautiful is kind of a nice. Balance and I think we look at it now that way and to some extent. That's a really good way putting now that now that you say that. It makes perfect sense because. You have all these incredible like you know. There's Fox's in this you know. Like. Rainstorms the beautiful trees and yellow leaves, but then you go, do these side quests on. You're like Oh. Wow, that was. Your family died and you can save them and you're like damn. That hit me hard that one. Particularly, there was one side quest for like now I know, too. Hard that one's talents so hard and You know there that one people on on the team who? Created that one, and then like you know as we get through the Polish face like Alan, somebody went through and added a bunch of extra work to that one for animation, and like kneeling down, and you know I you know in from liking that mission to really like connecting with more, and this is a small thing right like this is not a. Two hour long you know big big mission. It's very straightforward and simple cement to just reflects the tone of the world, a little bit and Alan Dow was one of the ones that, even though it's a small moment in your entire through I think improved a lot of the last course of the project I'm glad it exists. That's awesome. Yeah, I I, don't even know if I necessarily have a question about it, but I'm just curious to hear more about the the construction of the the site quests when it comes to the side tails when it comes to those the supporting cast that you get because I do I do think one of my favorite things. Throughout sucker punches, history has been that there is of course he usually a pretty great main character, but also this really great supporting cast as well, and you know going back to sign infamous now with ghost. I loved finding out more about Yuna and lady Moscow and just everyone at the pace that you want to in the world. And that balance I guess my question is because I. do think that's some of my favorite story. Telling him the Games in the game comes from those lines. How do you balance having this stuff? Be Optional I guess if you if a player just wants to go through the main story, but also encouraged people to want to keep going back and revisit these stories in these characters. Yeah Yeah! It's a question you know we From I is long as I can remember. I think I, think earliest pitches of the game we talked about. How we really wanted to create sort of this. Anthology of short stories. know these little little side branches off the main trunk. You know that you could. You'RE GONNA. You'RE GONNA get invited to them on the main truck main story. You'RE GONNA. Get invited them and maybe even once or twice in an engaged with them, but it's up to you hopefully, engaging enough for that story relates to you. It's up to you to kind of go. Finish out the rest of that branch, and we do a lot of stuff like we try to reward you for doing these things but I find that those things are They're good and I'm super glad. Glad reward you in different ways for playing these, but I find that the beauty of those those allies missions. If you will Masako. Norio characters is that they're just they're. They're far more developed in terms of like there are like what they need out of the world in their stories are interesting, and and they all have a different perspective on you and life, and you know in an what I what I think is kind of cool about creating a world like this is that you have to be okay with having content that exists. You're not forced to play. And you have to embrace that you have to because that. That is what makes it joyful when you go on your own ambition to go through it. It's not that you were told to go. Do it was in the Golden Path? And there were versions of the game earlier that a lot of these characters stories were more interconnected to Go Path. Through play, testing and feedback in her own kind of iteration process. We ended up where they are. Which I think is the right spot. which is you introduce them and then? Over your curiosity, we can push them push. You can go enjoy them your own Yossi, and there. Some of them are five or six missions long. And I think that's the right model, but it takes some iteration to get to that that that's spot for us. Even having late in the game the I think it's two missions for Eureka that pop up after you've revisited home. Just was such a such a Gut Punch. In the midst of as Jin, story is starting to come, full circle meant to have this exploration both more into him, but also into her life It's it was like as you were saying I, it felt so much more rewarding because I, saw it out that story within the. Yeah I think that that's A. It's not an easy philosophy to hold you now. as a director or as a contributor designer artist, because it means that somebody is going to get a bunch of people, not GonNa, play your mission bench people are not going to see your artwork, and and it's really hard to like talk about that because I want everyone to who worked on this game at Sakkara Punch to just like the super proud of it and love every moment that they cred tributed, too, but that's one where it's like. Yeah, but your thing is optional, and I can really bad, but it. In these cases it is for the for a greater feeling that. The people that will engage with it will probably tear out will probably love or be maybe even their favor mission of the game, even not the golden path I gave might be their favorite moment in the game nest. Because you, you let them engage it at their own will in. That's A. that's a hard philosophy to to. kind of stomach, but I think it's I. think it's a really healthy one for the type of game that ghost is. It absolutely plays into who I I think. My favorite thing about the game. Is that Me In the act of playing the game, so has to the game halfway in a presents all of these options, but I have to go exploring too, and I feel encouraged and want to explore and of my favorite times playing have just been putting a dot on the map letting the wind guy. A thousand kilometers, and if I if something stops me, stop if it doesn't I just keep going until something else. Interest me awesome. It's a calming experience which I don't often say I think about games at the moment. That's exactly how I played, too I would just put a marker somewhere completely random very far from me and just go there and see what I ran into along the what along the way with stories popped up which new characters I would meet, that would show me points of interest and stuff like that. and I think that that loop was really smart in terms of having sort of random gangs of bad guys. Patrolling the land and you'd run into them, and they'd have somebody kidnapped, and you'd rescue that person and that person would tell you another place to go. It felt like you're constantly pulling on these little threads. and I loved that so much was did that did that all take awhile to come together? Like outside of the wind is sort of the way the. The optional stuff and the sort of like randomize character you know excursions and stuff all interconnect. How how was it bringing all that stuff together to create the flow that you guys ended up with? The I I you both sound like you've played it exactly the way that I would recommend somebody to play, which is like hey, you know every now and then just throw down and go that direction and see what you find, and and if you don't find some great than go to your Golden, Pastora that's awesome, but try it, and because it's. In this is true for even when we're doing play testing that we did find that that was some of the ways that people would enjoy the game the most which is awesome. will you're talking about that? Like the ecosystem imbalance of people who tell you where stuff is in? How many patrols are there that stuff I'll tell you? We tweak that probably. Maybe until weeks before gold I think. Exactly the number on no top ahead, but is very late. We tweak those numbers because. because the sense of owning the curiosity, and like not having everything told you. was so important to the global feeling of enjoying just like exploring throughout the world, and as soon as you're told, were too much. Stuff is or too many things around your map. It becomes a different problem like you're kind of you either you either go into. Let's just go through the checklist which. Is Fine I think if you found them on your own but can be exhausting for some people because they're like Oh God. There's a ton of stuff to do, or it's kind of a turn off because you already know what it is, and you don't think of anything else over there, but they're actually might be if you if you actually went look, so we actually ramped down the people that the amount of people that would tell you where things were quite a bit. It used to be far more. part of the emergent processes I've almost everybody who talked to tell you. Something is, and it would put a thing on your map and We found that to be Super Smart System, and I'm so glad that we have it, but we put it in a very specific way in a very specific amount of things on the map total. Total that it would ever tell you about so that you still had your cool moment of like i. don't see anything over here on this. I'm going to head that way and finds things along the way now balance. It's really it's really tricky. Because again it goes up to that thing. I was talking about early. Enough loss of being okay with things being skipped and. That if you don't want to be so much that you don't have any information, that would be bad too right so it it is takes time to to work out, but the team did that. No, no a healthy fund way but I think even when you like clear. Mongol, Camp and Clears up a little bit. You still get a question mark. It's not even like yours, a hotel or something like that. And it's sort of it to me. It fell It felt like A. SORT, of natural to the universe that you guys were setting your game in this is this is like a long time ago. There is those no yelp. There's no google. So it seemed natural that you'd find a random person on the street and be like Oh. Thank you so much. There's this awesome restaurants. You should go check it out. Right I really doug. That I played a ton of the game in Kerr. Asala Mode Oh cool and that was. It was really it was really difficult for me. 'cause you made such beautiful game central? And I think it's I think it's. Beautiful in a different way in Curacao mode. But there was just something so special about about like heading into conflict or a story be or coming into a new environment. or it's all black and white, and there's that film green crackling, and a I read that you guys even did some stuff with the music to make it feel almost like it was coming through old speakers or something like that. Yeah, how how how how did how did you develop that? I I know. That's like obviously. It's something that you're studios. Really proud of especially since you've got endorsement from the family. It was a that was A. That was a I. I probably will put that in my top list of my entire career as like being apart process because. I mean it's just. It's just why just kind of a wild thing that you don't go into making video games because you expect to go through that process one day, yeah. which is probably why it's cool is that it's different. You know, but. The. We knew that we WANNA. Do Black and white mode I mean I think i. I don't remember when we first talked about it, but it was definitely really early Redo black and white vote, but again it got kind of pushed towards the end of the project, and then once things started to. You know you can sit in the world and you could be like. Oh, my goddess stunning! It's really a beautiful I feel I. Do feel like I'm. There's moments of this I feel like movie. It's coming. It's coming together. And, then we're like okay well. We definitely have that mode. Let's are planning for it. And an I got version of it in that was a very early version of it with a sliding team and Like what do we call this thing? and You Owe Samurai cinema or classic. Why can Wyatt our traditional La just things? You know cool cool names. And member WHO's I may was Brian Studio head. I don't remember somebody was like. When we see if we can call it, Chris Allen Mode. And I thought that was brilliant and I was like. Yes, can we? What was that process so I reached out to. One of the people that I think he deserves a special shout at his name as a relay Katami. He's on our Japanese producer. He's a helped us since the very almost since the very beginning, and he helps coordinate all of our feedback through Japan, and said Hey, you hey, who's now a dear friend of mine. I was like. Is this possible. Could you look this up? And he and the Japanese team reached out to their to their state across our state and worked out You know. They wanted to see video so I. Put together a video, and then I redid it like three times because enough. People on time video, but I was like Austin. Even Brian Our leauge rendering Guy Jasmine. He was not good. No. Though I kinda Redid it a couple of times and then eventually Is this. Is it I? I looked at so many movies measured the black and white. You know in our game. You know as you both played it. Daytime Times. There's indoor's whether there's rain. There's fog and so like you have to look at movies that have all of these things you can't just be like. Here's a movie. Here's a sample. It's the black. Man Like you gotTa. Look at all these because they exist in our game and it's a filter that'd be going over all of these and so I finally got to the point where I was, I had good black levels. White levels has cool noise. We sent them a video and and It took a little bit of time back and forth, but eventually we're like asses cooling reach an agreement. They were cool with it so. Yeah it was a it was a coup processing showed up. Is Mode teams all shit? It's called. Is it was pretty cool goal process. It has a dream come true. It's so awesome on a historical level. Because obviously you're seeing the game through its you know from the reveal trailer to now there's clearly a love and Joe Majd to the cinema and the storytelling that come in the John Mara, before it, and so to have that encapsulated as a mood that you can jump into starting to such a great I. Think like touchtone full circle thing as a fan of genres well. Also I mean the. The audio! From from like A. A gigantic Blue Tang Fan. It's it sounded like like RISI's sampling. VHS, tapes of sword slashes, and like there were moments. Paint that game and I was like I expect like method man rapid right now because. If anyone was intended, but that sort of got me on a very very like neural level I was like Oh my God like this is. This is quietly the best. Wu Tang game ever made since. The fighting gave. The quote somewhere I feel. That's. But. Our audio director Brad he that's all him he was like. I have an idea that guy's a wizard, so that usually meant something cool and he. It was like we have this special thing that we developed internally at Sony that replicates old processes from like you know fifty sixty s something like that radios and TV's and and And and he he kind of took that filtered it and figured out the right 'cause he was like. If you do too much over, you know, we wanted people to play lengthy amount of times and if they wanted to the Chrysanthemum. View too much, and it becomes incredibly fatiguing. Like, not watching move hours possibly thirty hours. You know so. You got a nice balance between that and something that you can you know Listen to over and over again? I- legitimated Curacao Mode for Poly Twenty five thirty hours and I think that I like maybe fifty sixty into the game. So how yeah! That's incredible. Yeah, along along with that and to me. It was surreal to play an open world game almost entirely in black and white. That was just I've never done anything like that before and. It was such a cool. It was such a cool experience. One of the challenges with eggs I would add is like since it's black and white. There's there's missions that use color as guiding, and so there are. There are a few missions of. It really struggles with, but for the most part we redesigned icons on the map so that it would work with answer, so you're not just looking at two icons ones. This color ones that color and we just changed the icon Lopate, but but yeah it, it's it's generally speaking. You can play through most of the game with it, which is just crazy. Yeah I think there was one mission where they're like find. The purple flowers was like Oh! I was to right back on, so that was good. Leads to so many great visual moments, and as you were saying I know we're running short on time I. don't want believe the too much, but I, genuinely really loved, and as pointing to earlier the the soundtrack and the way both game uses it. It comes in from quiet to loud, but also how the score changes both from the combat setting to the open world setting you know. Moments I would say not settings, but. That Jackson position as well as even on the side, the remixes that were coming out sort of in the lead up to the Games launch. There's so much great musicality and artistry. Bear that I think really. Elevate, so much of what's going on there on visual rebel to a works so well in tandem. You know there is no single discipline that contributes more to the game. The music like a known this case we have to composers, a team of people that obviously help implemented like their artistry is like. White just level things up so much like a scene without music in a scene with music. There's a world of difference in generally speaking I know it's not one contributor. There's quite a few people that make it happen. Processing and implementation, but it's insane. What music can do in for this game? It's it's. It's one of the best parts of the Game I. Think is the the the artistry behind the music in the soulful fullness in is is really I listened to it a lot. I love and then we tokens the glitch mob. Which is just? RIDICULOUSLY COOL! Yeah, it's an awesome combination i. do think as you were saying. It elevates so many great moments, but really. A drills home like the emotional undercurrent of everything that's going on in the game. Unfortunately. We're pretty much out of time. I think Brandon I could keep talking there so much. We love and really enjoyed about the experience and are continuing to enjoy. Time in this world, so Jason Thank you so much for taking time. We really appreciate it. SUPERFUND and thank thank you to your studio for. bookending this entire console generation with my favorite games. I I don't know if that was ever the plan, but the way that
Nation wide, Florida has fourth highest number of business closures
"In the Tampa Bay area. Maybe some of the Artist hit by the Corona virus in Florida, about, according to a new report by Consumer Web site Yelp. More than 1200 businesses had to temporarily or permanently closed between March 1st and July 10th. The report found that approximately 125 restaurants closed during that shutdown. Florida Florida had had the the fourth fourth highest highest number number of of business business closures closures nationwide, nationwide, with with 4700 4700 shutting shutting down down permanently. permanently. With With Florida's Florida's news. news. I'm I'm John John Conrad. Conrad.
Kids Know How To Occupy Themselves. We Need To Let Them Do It
"One of our own NPR colleagues Mike Lean decline. was actually feeling this stress big time she's been working quarantined with her husband and her daughter Rosie. WHO has four? She is like a firecracker, right? She is strong willed. Through life with this intensity, which is fantastic, she learns really fast, and she's fearless, but you know it's like when she wants something. There is like no giving in, and it was these constant demand demands to draw neurology. Video, Mama, make a Sandwich Mama set up. My Zoom Circle Time Mama you know all those little interruptions that completely obliterate your concentration I would lock the door. I slid down the back of it and I just cried I. was like what am I going to do like I have this book deadline in July and it was just really like this is. This is not going to be good for any of us. Like things are going to deteriorate really quickly in this House Mike Lee and actually wrote about this moment in a new. York Times. OP, ed recently, and it's related to the. The book that she's working on, so it's called. Hunt gathered parent, and it's coming out in March twenty twenty one, and it's all about what American parents can learn from other cultures including traditional cultures, because the pressure to keep kids constantly entertained well. Mike, Ian says that's really specific to American parents and culture. There is huge amount of pressure like I have been fighting it and I still feel it. You know I still wake up in the morning I'm like. What are we GONNA do today. What are we going to do this morning, right? You're like per child entertainer part event planner. I mean it is like we're planners. If you think about it, right, it is late. They are little tech CEO's that have like a day planned for them, and we are there to usher them in, and not only just usher them, but make sure they enjoy it or something out of it or like. There's feedback afterwards, right? There's a cruise director like there's hustler service aspect to it. It's having a good time. Did you find your except my kids are those trolls on Yelp that always give the two stars, the One star now, not good enough, not good enough. Maybe they're trying to tell you something so in this episode of Life Kit. It's all about turning kids from customers. You have to please into good coworkers Mike. Leeann is gonNA share what she's learned from her reporting on other cultures to help our kids learn to entertain themselves. Michelina Club says that she got this idea from her reporting that she could sort of retrain her daughter. Yes, she was thinking about a scene. She had read about in an anthropology book by Jean Briggs who studied the inuit in the Arctic in the sixties, the anyway still lived in pneumatic lifestyle, and in the winter they build Igloos to stay warm, and the mother had two young children I think that the time they were about three and six. Six, so this is a part of the world. That's one of the coldest parts of the world in so there were many days where like the little girls couldn't go outside there. They had nothing to do right. There were no videos legos, no children's books and there's these scenes in the book where the children literally spend like an hour or two in the morning under a blanket playing without bothering anyone yet. That sounds like a real dream culture. I cannot wait to get to that point and so looking at these cultures to do this. You see striking similarity, and that is that they do not feel the need to constantly entertain, educate or stimulate. However, you want to think about it children. It's a very different approach to the way they treat a child's time. And I. Think because they don't demand the child's attention. You do this now now. You're doing this now. You're doing this I. Think in return. The child stops demanding the parents attention, and so that's what I really wanted to test out to walk us through. What did you do? I stopped trying to demand Rosie's attention. Right I stopped trying to say now. It's nine o'clock. You're going to watch this video or we're gonNA. Read a book right? I stopped being the event manager for her. And I started doing the things. I needed to do and expect her to come along with me. And welcomed her right so another thing that like these other cultures do that? We tend not to do is welcomed the children into our worlds right? There's a very separate world child world. And I think in order for this to work. You have to welcome them into your world, so hey, we're cooking now. Come over here and you know probably stir these eggs or now we're cleaning. Help back you. It's not forced. It's not like you have to do it, but I'm not gonNA. Draw you a Narwhal right now. I'm cleaning and they do this with all of their work. It's not just cleaning and domestic chores, but also you know their businesses. The children are there. The children are welcome into the world of and so so I started doing that, too. I said well. You know what I need to write. I need to write like four hours a day. And Yeah me. Sitting on a computer writing is not very interesting, but neither is like sewing and an Igloo and so I said okay. I'm going to write I. Need Quiet. And you are welcome to sit here with me the first time we did it, I started small like thirty minutes, and if she really was upset at the beginning, I would stop I'm not trying to like force anything and make a lot of chaos in their house. It's really the opposite like if she was really like in the beginning, if she was really escalating with you and getting really upset, you would would give her some time. Yeah like I. I would really try to ignore her. Because I was really teaching her like this is quiet time and it's not time for me to give you attention. But? But if it got really bad and then I'd be like okay. Let's go outside. Let's take a break you know. But you guys the first time I did it. She was kind of stunned. She actually said to me. I can do anything I want as like. Yeah, you can do anything you want as long as you don't damage the house. Like you know she just couldn't believe it, so started sma- and after about a week we had worked up to lake. Hour hour and a half chunks in by like two weeks. She wants to do it even she'll be like. Are you going to write a? Show. Ask Me and so you built up to it and her main thing that she does. Being is what she will sit here in color with me for an hour or so, and then she kind of runs around the house in desert. Thing she can go outside she cooks quote unquote, which means like mixing different things in the kitchen and she makes them S. There's no doubt there's a message. To be honest, she latched onto it quicker and better than I thought it was going to be I mean. It is one child in one house, but it's backed up by all these other families right that I that we've seen in these cultures
Miami - Hallandale Beach Without SWAT Team After Meeting With Chief Goes Poorly
"Hallandale beach city commissioner speaking out after the swat team resigned en masse it is unacceptable this is not the time to to create more dissension in the community Michelle last rose says the team should have met with the police chief first to air its grievances the ten person team reportedly is upset hello Dale's vice mayor yelp of protesters want the state attorney to reopen the case of a deadly twenty fourteen swap rate ending with an unarmed black man shot dead by our grand jury determined the death was the result of justifiable use of deadly force the squad also claims it doesn't have the right equipment or training police chief Tony can you honestly is meeting with the team at three o'clock this
"yelp" Discussed on Proof
"As people <Music> <Speech_Music_Female> Thanks to Jesse. <Speech_Music_Female> <Advertisement> Rudolph for <Speech_Music_Female> <Advertisement> reporting this great <Speech_Music_Female> <Advertisement> story <Speech_Music_Female> <Advertisement> <Speech_Female> <Advertisement> like many restaurants <Speech_Female> <Advertisement> being affected by <Speech_Female> <Advertisement> the Kovic nineteen <Speech_Female> <Advertisement> pandemic right now. <Speech_Music_Female> <Advertisement> Black Flamingo <Speech_Music_Female> <Advertisement> is currently <Speech_Music_Female> <Advertisement> closed. <Speech_Music_Female> They have a gofundme <Speech_Music_Female> page. Set <Speech_Music_Female> <Advertisement> Up and if you'd <Speech_Female> <Advertisement> like to support them <Speech_Music_Female> <Advertisement> we'll put that information <Speech_Music_Female> <Advertisement> on. Our website <Speech_Music_Female> <Advertisement> <Speech_Music_Female> <Advertisement> also include additional <Speech_Music_Female> <Advertisement> ways for you to support <Speech_Music_Female> <Advertisement> your local service <Speech_Music_Female> <Advertisement> industry. <Speech_Music_Female> <Advertisement> And we've got information <Speech_Music_Female> <Advertisement> about Jesse <Speech_Music_Female> <Advertisement> Soda. <Speech_Music_Female> <Advertisement> It's called White Label. <Speech_Music_Female> <Speech_Music_Female> That's all up on our website. <Speech_Music_Female> Www <Speech_Female> Dot <Speech_Female> America's test kitchen <Speech_Music_Female> <Advertisement> dot com slash <Speech_Music_Female> proof. <Speech_Music_Female> <Advertisement> We'd love you to <Speech_Music_Female> check it out <Speech_Music_Female> <Advertisement> and if <Speech_Music_Female> <Advertisement> you like proof then <Speech_Music_Female> <Advertisement> be sure to subscribe <Speech_Music_Female> <Advertisement> wherever you listen. <Speech_Music_Female> <Advertisement> So you'll get brand <Speech_Music_Female> <Advertisement> new episodes <Speech_Music_Female> <Advertisement> as soon as they drop. <Speech_Female> <Advertisement> And while <Speech_Female> <Advertisement> you're there why <Speech_Female> <Advertisement> not leave us a rating <Speech_Female> <Advertisement> or write a <Speech_Music_Female> <Advertisement> review because <Speech_Music_Female> it really helps other people <Speech_Music_Female> <Advertisement> find the show. <Speech_Music_Female> <Advertisement> <Speech_Music_Female> Proof is hosted <Speech_Music_Female> and produced by me. <Speech_Music_Female> <Advertisement> Bridget Lancaster <Speech_Music_Female> our executive producer <Speech_Female> is Caitlin Kelleher. <Speech_Music_Female> <Advertisement> Sarah Joiner is <Speech_Music_Female> <Advertisement> our managing producer <Speech_Music_Female> <Advertisement> associate <Speech_Music_Female> <Advertisement> producer. Caroline <Speech_Music_Female> <Advertisement> record scoring <Speech_Music_Female> <Advertisement> sound design and <Speech_Music_Female> <Advertisement> Mixing Bhai Matt Poynton <Speech_Music_Female> <Advertisement> of Ultraviolet Audio. <Speech_Music_Female> <Advertisement> Brian <Speech_Music_Female> <Advertisement> Campbell of signals sounds <Speech_Music_Female> <Advertisement> composed our theme music <Speech_Music_Female> <Advertisement> additional music <Speech_Music_Female> <Advertisement> by Kyle Folder <Speech_Music_Female> <Advertisement> Jordan Pearson. <Speech_Music_Female> <Advertisement> Post <Speech_Music_Female> <Advertisement> production. Supervisor <Speech_Music_Female> <Advertisement> IS HEAD. Margolis <Speech_Music_Female> <Advertisement> our production manager <Speech_Music_Female> <Advertisement> is Diane knocks <Speech_Music_Female> <Advertisement> fact <Speech_Music_Female> <Advertisement> checking additional research <Speech_Music_Female> <Advertisement> by Kyle Williams. <Speech_Music_Female> <Advertisement> Jack <Speech_Music_Female> <Advertisement> Bishop is a five star <Speech_Music_Female> <Advertisement> review and chief creative <Speech_Music_Female> <Advertisement> officer of America's test <Speech_Music_Female> <Advertisement> kitchen David <Speech_Music_Female> <Advertisement> Nussbaum our <Speech_Music_Female> <Advertisement> CEO. <Speech_Music_Female> <Advertisement> Thanks AGAIN TO OUR SPONSORS <Speech_Music_Female> <Advertisement> COLOUR AWESOME. <Speech_Music_Female> <Advertisement> No coast creamery <Speech_Music_Female> <Advertisement> and naked <Speech_Music_Female> <Advertisement> dot. Com <Speech_Music_Female> proof is a production <Speech_Music_Female> of America's test kitchen <Music> <Music>
"yelp" Discussed on Proof
"Before the break. Our producer Jesse had dug into the worst one star. Yelp reviews of a restaurant called Black Flamingo and he actually got someone who wrote one of those reviews to come back and give Black Flamingo. A second chance. My name is Tania. I lived in New York City all my life. I'm a children's Librarian and a techno DJ. So I was standing outside black from Ingo Tanya by just met and at this point in reporting the story I'd been spending time with Bryce in the Black Mingo team who didn't always paint the most flattering picture of what they imagine their negative yelp reviewers to be like has sort of been primed to expect someone who wasn't super friendly or who maybe took themselves a little bit too seriously so when I met Tanya outside of Black Mingo she was not any of those things. Tanya was instantly super and funny we actually liked Delilah Music and. She was adamant that she didn't think of herself. As a food critic. She was just someone who had come to black from Mingo with pretty high hopes. I guess it was still pretty new and everybody was talking about it A lot of friends who are coming here to eat so I was like okay. You know what? Let me give it a shot but when telling you ended up having a really poor experience a black Mingo. She turned to Yelp to let it be known. Tanya had felt compelled to let black filming ohno about her experience not only because she herself paid good money for an underwhelming meal but because she was concerned about back from England as a work environment as well. There is a tension. The employees were just overwhelmed. You know and they needed more support. They didn't seem to be happy to be there. I think everyone was very overwhelmed with figuring out the mechanics of how things go tonya hidden at Black Flamingo in July. Of Two thousand fifteen and this was right about the same time. Bryce made a big investment in the restaurant reading backer review with some distance. Two years later Tanya felt some slight embarrassment her word choice but she said it's still accurately reflected her experience. That's actually how I felt. That is legit. I stand by my review but she was cautiously optimistic. That this time might be different. I won't be. Maybe they like learns. Because that's what it's all about and For business to stay open here in the city for this wild must mean something. They must be doing something right. I'm looking forward to a fresh perspective and with that we head inside to meet. Bryce how are you? I'm bryce price. I have my head in my head and shave. No not welcome back though that you came back on. Where do you want to do this? See here the three of us. Take a seat at a table near the kitchen and immediately my heart rate goes up. The intros are amicable enough. But I still wasn't quite sure how this was gonna go obviously should say that both. Tanya and rice knew they were being recorded tiny was getting a complimentary second meal and I was sure that Bryson his staff or both putting their best foot forward and serving it tour so as we sit down. I'm definitely hyper aware of how all these factors could be affecting everyone's behavior even so. The interaction immediately feels a bit charged intense. So what made you come to this place? Originally all my friends you know it was like my facebook feed was flooded with defer even before the opening and you know I'm all about like sporting and everything and seems a bit guarded at first not ton of contact and then Tanya is really kind of lets it fly. She was here to give black from Ingo second but she was also here to stand by her original review. Tanya also let us know that she wasn't a career yelp or she didn't give out her opinions lately written to reviews ever on Yelp one was positive and negative and it was only because I came and it was just you know like as I said it was like the food was delivered to the wrong time and it was just. Kinda like dessert. We what happened to my food man like we were sitting there for hours and got to have dinner so it was just all over the place and she was comically candidate at points. It sounded waitress. Wasn't a sweetheart wasn't meteor fall over her but I it was so Tanya took a couple of minutes to really share what her initial experience had been and felt like she was determined to let Bryce know that review hadn't come from flip insensitive person but from the perspective of an excited diner. Who would really wanted to enjoy her. Experience was genuinely and thoroughly disappointed by it. And that's when Brice started to make a little icon seemed like a circus experience crazy. You know. It's just my experience on a weekend. I think it was like in the first six weeks or eight weeks that we are open. Didn't wasn't sensitive to you. Something shifted. Dan and I felt the ice starting to melt. Let's get some food we've evolved. We've changed and I think like what we're doing now is completely different. We start looking at the menu and it's clear that at least at first glance the work that Bryce has put into evolving and changing the menu over. The years has really paid off. There were a bunch of different things that Tanya immediately wanted to try greer and the WASP Jan. But we eventually decide on the TACO. Called Jam some rapists some flout US and a couple of cocktails and less than fifteen minutes later in a very timely fashion all of our food arrived and it all great but there was this sort of inevitable awkward silence where. Tania was just taking her first few bites. Bryson I or just watching silently with bated breath waiting to see what she thought so Tanya. You're you're here told me what's awesome. Amazing they're really savory and my salivas like running. We knew this would happen. This is really good. It's a mess too so we had this wonderful meal a couple of cocktails first light in the mood and then we started talking about the whole experience of yell. Fake being yelled about brace and his staff often perceived negative yelp reviews is coming from people who just don't quite understand or appreciate the unique concept of Vegetarian restaurant slash nightclub. We learned that with Tanya. This couldn't have been further from the truth. Experience is interesting that I chose to write about you guys vegetarian because I and J boy a reason like come on guys like we should push each other to do better. Tanya is a vegetarian and a DJ. She's the exact kind of customer that Black Flamingo is made for and for brace learning that and also learning how much she wanted to appreciate. Black Flamingo was eye opening. There's different ways I look at reviews and sometimes I know exactly who the person is and then sometimes you create a caricature of my character caricature. I have in. This specific situation is not accurate at all. I mean it seems pretty just like you had a poor experience in that stuff's going to happen. You Know Tanya also begin to speculate about why who review had created such a character. Rice's mind from his perspective is really fascinating. He thought of me is like this angry off the cuff like whatever I was totally treating his whole like enormous effort creating something. I wasn't taking it very thoughtfully and I wasn't I ran. I rather have you and I am like Shane. Ashamed about it. I wish that I usually better adjectives and more thoughtful. Pros and whole conversation lasted about an hour. I'm Kinda full but you guys want dessert. I watch Chris got this desert. That arrived at the right time. This time everyone's smiling laughing lots of discussions about various deejays and nightclubs that we liked or disliked and it seemed clear to me that in this instance yelp had thrust to relatively similar people into opposing camps of a fraught digital landscape. So we all got up went outside. Bryce said Goodbye Tanya. They hugged each other. She went off into the night. Rice went back to work and then a few weeks later this review appeared on black from English page. My first review was a poor attempt at offering constructive feedback for young business. Trying to do something different. I admit that I allowed myself to be coated in the hype which created unrealistic expectations. My second time here. I am able to remember the food to remark upon its unique flavor. Palate tried the jam. The cocktail menu featured solid drinks that complement. The Bible tried. That you've always. I enjoyed my experience. Clearly lessons were learned with that being said I do stand by my original review. Perhaps not the incomplete and abrupt conveyance of ideas but my initial experience was glad this places around. Yeah I mean we feel pretty similar about the whole thing like her review was just and then prove it was real to take away a element of being anonymous on yelp historically. That's a relationship that like you know. Each person will never know the other person like will never be a real face to it. They won't really human is to just the internet or just putting words on the Internet. You know. Only in this instance. We did see her again and she did come back and story.
"yelp" Discussed on Thrivetime Show | Business School without the BS
"Not Stop calling me emailing me calling me emailing me. That was harassed by yield extorted Baio done what Yelp is doing is riding county in every jurisdiction state by over the in business it's mafia started Karaz been extorted by give people so much percents heisman. There's going to be abuse again. YELP L. The online reviews site is buying and selling positive reviews. I cannot talk to show up all the places. There's something here if it hasn't happened to you yet. Get ready to enter the drive time. Show it now on the top to kid. What we got looks Hopperton? The books sees wisdom and the collude. Look that's I'm a dive. So if you see my kids please tell them now. Three to what. Yes yes yes. Yes thrive nation if you own a business and you've ever received an on favourable yelp review but you've found yourself unable to get your positive reviews.
"yelp" Discussed on Marketing Above All
"Today's topic is marketing with YELP local businesses. Have a love hate relationship ship with Yelp and I would be lying to you if I didn't tell you that I have had many times that same feeling and it tends hence to be a lot to do with the reviews and I'll give you some more insight around that But then I'll give you the step by step but if you decide to put this in your basket of tools how could you actually leverage yelp to your advantage because at the end of the day the fact of the matter is Your prospects and customers are on Yelp. It is one of the top use tools for local businesses. And they're obviously some industries that YELP ELP is really really huge in so restaurants for example childcare car shops mechanics annex hair salons. I mean they're they're everywhere. It's a massive massive website so the context next is that a lot of you listening probably have been burned and what I've seen in the past from Ben Burned. Is that often. The people that leave reviews. On yelp they tend to be a little bit harsher than they would with some leaving review on Google or facebook for example Apple. Now I don't know if it has to do with the type of people. Then that are potential using yelp or that yelp can definitely has the stigma where people the voice a lot more of their concerns like their food critics all sudden for example but it definitely often attracts some negative have reviews and where people have been burned. The past is there have been what I would call conflicts of interest with yelp calling off for advertising and then some of your negative reviews getting pushed down and positive ones kind of pushed up and vice versa if you refused to do advertising that all of a sudden you had a really great yelp rating and now it's it's trash. There's a lot of strangeness that Has Happened Now I haven't seen much of that as of late I don't know all the things that transpired by any means And that's what this episode is about. It's how can you actually leverage the platform. But I wanted to put that out there because I could tell you that I can name quite a few of our current existing customers is that they won't even let us touchy out because they just have such a bad taste in their mouth so putting that aside it can be a great it platform to drive. You leads so let me give you the step by step of higher you actually leverage Yelp so the first step is Like a lot of places online they create a listing for you. So if you don't have access to that you've got to go in and actually fill the form out in claim your listing. That's step one before you do anything else because now you can go in and then step two is you can start to update the information. Update your hours. I want you to start putting pictures pictures as many as you have that. Look good pictures of your place of business products services all that good stuff. I want an all in their Joe. Step Yep one claim the listing. Step two is you're GonNa then take all of your content and make sure that everything is perfectly updated on yelp again hours your description the keyword tags and things like that that you want to be found for the phone number I would encourage you. He used tracking phone number. So you can track. How many calls? You're getting from yelp those photos. I WanNa make sure that that yelp page that you have it almost ends up becoming a little bit of a mini website. It really you can put a lot of great things on it so I I want you to really think of it as an additional kind of website platform or tool for you after. You've got that done the next thing that I want you to do is there's a feature. It's called Click to call so that allows people to very very easily. Click on your phone number and then instantly they call you. People are deathly using yelp to find businesses to research to read reviews so leverage that click to call feature. Turn it on so that you start to generate more calls and again if at all possible use tracking phone number a link in the show notes to the episode that I talked about phone I'm tracking and just tracking in general the next piece with Yelp. Is there something called yelp deals so you can put put up a fifty dollars gift certificate and a different deals and things like that that people can actually purchased rate on Yelp and people are doing doing this often so it's kind of a little bit like group on but just a better option. You're not having to do a hundred dollar gift card for ten dollars for example. Not that GIRBAN. uh-huh forcing you to do that but don't get me started on groupon similar to Yelp love hate relationship with groupon so it's putting up. Those different deals tools to start to garner some attention especially around holidays. You can put up different deals you can be changing them up testing different things and actually generating some income income right off of YELP. So that's another. It's one of the most underutilized tools on yelp minute. It's a great advertising tool tool so now we've got your listing claimed you updated it. You added content good photos. Your hours are good attracting phone number now. You have added a couple of deals one or two deals for example. There's two more steps so the next step is I want to make sure you drive somewhere positive reviews to your yelp profile so in one of the prior episodes which I'll also link in the show notes I was talking about generating positive reviews. I WanNa make sure that you have a handful of of really good reviews on yelp because if we're going to start to promote it more you gotta have a good good reviews just can't be to review was one of them's a four star Williams a two star and we. We've got to make sure that you've got enough a tangible in quality reviews for this platform to really perform well for you the final step. Then after you've done all that I want you to do all that stuff first and then I want you to basically ignore when I'm about to say for about a month but I don't want you to forget it so I want you to look at how all that stuff goes and the back end of Yelp you can see your statistics to leverage the stats. Use that tracking numbers you know how many people are actually calling calling watch it for about a month and if it starts to perform well. The final step is to consider YELP advertising. It's similar similar to Google and facebook and things like that. We can start to make sure that your listing gets featured. So you're the premier auto dealer the premier childcare center the the premier restaurants. You're going to show up higher in the search results to drive more attention. But I only want you to do this after. You've been able to kind of validate it yourself. That people are continuing to use it. You're getting some calls and messages even potentially selling some deals. But it's a great platform if you you execute it leveraging the things that I taught you so. I hope you've enjoyed this episode. I know that I did have a wonderful rest of your day. I'll see you back here tomorrow. Good morning good afternoon and good night. Thank you for listening to this episode of marketing. Above of all get out there make a change and take some action and hey don't forget to leave a five star review and tell all your friends. This is the greatest marketing podcast. Ever ever we look forward to seeing you here tomorrow..
"yelp" Discussed on Social Pros Podcast
"Have a source that is your customers or potential customers telling you exactly what you need to do to win their business that is providing much more meaningful direction for the changes that you're going to make and it's a small incremental micro changes and those you know changes that are coming from the frontline people who are on the ground where bubbling that up to you you you know that are going to be the most meaningful in the way that you that you grow in and actually sustain john. Would you say that emotional visceral this responses senses is one of the biggest mistakes that you see business owners make where they see those reviews and they they have that immediate emotional reaction. They either say hell. I'm not going going to respond this. This person is is is a bozo or is there another kind of common mistake that you see business owners make when they when they first read reviews views and kind of go through a calculated methodology before responding or changing their their fundamental business yeah. I think that folks tend to like i. I think the pressure responses is natural right like i think everyone everyone has that you know in in any situation i want so on stage and and you know somebody gave me some feedback at the end. That was like you talk really fast and i was like whatever like me that's brand. Talk fouts people can understand me. Whatever and that's that's like that's not the right way to approach that so literally every time onstage now i think about that exact these feedback and i have to stop myself. I'm like am i am. I talking too fast oftentimes. The answer is still yes but i am a work in progress. Just like we all are right <hes> so i don't. I don't think that the visceral reaction is wrong. I think that it is human and that is okay. I think what people do that is. One of the i consider that the stakes is they ignore. Ignore the feedback and think that it's anecdotal but as we now i always like to think about that like one nine ninety principal <hes> which was first observed on wikipedia all those years ago so that for every hundred people using site ninety of them are just going to learn and consume nine of them are going to engage in edit and only one of them will create net new so onto you have that kind of transcribes tower translates to compete is ninety of those people are out of one hundred ninety of those people are reading an article nine of them might go in and add an oxford comma or at a citation tation and only one of them is going to create a new wikipedia page article so when you think about this principle that has been kind of observed across the internet you know barring the like button and some social media stuff in there but generally pretty pretty consistent <hes> we find that like if you think about that and apply that to a site like yelp for every one person who has said it that means there are probably ninety nine people who thought it but just never took the time to write it down so you can't look at a review as just one on one off anecdotal person you have to look at it as a failure to meet a brand promise or an expectation that was set before that person walks into your business and you need to understand and where that is coming from if you want to solve it and prevent it from happening in the future john with with five g. around the corner and in growing reliance on on smartphones i suspect you're seeing more and more yelp reviews being created on the mobile app and and how how do you sort of take that to the next level is it. Is it a are is it using geolocation to say we know this person was in the business when they left the review kind of what's what's the future hold for for yelp in a manifestly mobile world yeah. I think you know we do have some tools that use g._p._s. now. I think like yelp as far is our our business autumn like what we think about. We're always thinking like clicks bricks. Where thank you and how do we drive. Your customers for traffic phone calls on things like that. We've evolved some really you know great tools and functionality <hes> that do that. I think early on we've we've kind of tried to use a g._p._s. really play with mobile.
"yelp" Discussed on The Dental Hacks Podcast
"So today, we actually have to talk about something important, because the people that are listening to this podcast are here for content. They don't really care about our candy preferences, Josh, if you can imagine that they don't really care aiming at the radio in their car with it. Get on or stupid candy. It's, it's like half of Adam Corolla podcasts are just like that. So Josh, we're going to tell some stuff about yelp today because it's really funny. Just so, you know, to last time I talked to yelp was not a thing where I am yelp is still not a thing where I am in smaller towns like me, Saginaw, Michigan. Yelps just not a thing. And then, but in, in certain cities, yelp is everything it's evidence. So tell me about that. Tell you what's going on with yelp yelp. More hated than black licorice combined? Yeah. Combined eight yelled and it's to yelp. So we talk it pretty heavily in my practice. We really do. We really do a really good job of putting metrics analytics on where patients come from. And for the last seven years, I get twenty two new patients on Thrum yelp. It's twenty one point six seven or something like that. I don't want us point six of a patient. I'm just saying that. Yeah, it's it is a contra plastic. Dwarfism. Which LA Times their teeth are kind of up to if they're not a whole person. Yeah. It wasn't developed was up there. So it's big for my practice. And now, part of that is, is, you know, we spend, I don't want say, a lot of time, but we're just very cognizant of it, and we're always, you know, a malware observing it, and one of the things that Dennis really hate is this sort of what I would refer to as the yelled algorithm. That's kind of yelps computerized AI that analyzes every review and tries to make an assessment, is it a real reviewers at Nadia room? If it doesn't pass mustard sort, it goes off with this wasteland, this wastebasket of, of reviews that don't count. So I've got like seventy reviews. Now, I've got like fifty eight or sixty other ones that are not recommended interest and so- yelp kind of looks and says, like it is it isn't it isn't that they're bad reviews or that there. It's that yelp doesn't look at them as actual people. They look at him or something like that, right. Yeah. So you know, it's a proprietary algorithm for subsidies. Don't release. Senate so everything I'm about to tell you, it's kind of anecdotal just from observation, I don't have any data the backs out, but they look to see is someone in acted the Oper is someone that uses y'all. Did they just sign up for yelp? Leave. You're at you in the jet, like never come back again, because that seems fishy to yell. Right. So that's kind of the things they look at how many reviews is this person left, how long is the review. How many connections on yelp? Do they have things like that? So we gets frustrating, Dennis because we go and we look at these views, especially the five wants a patient sleeveless, and we know who the patients are, and we know that they're real reviews until it gets really frustrating versus somebody who owns a hamburger restaurant. They don't know who the no. They don't ever look. No, you know there's just no way to nobody knows their consumer base better than we do. And so this Yuri, dentist. So I'll lecture about this stuff across the country, people like Dennis will, I can just see, like masters interrogates firing as they clear out there. But the thing is like it makes sense. Like if someone just came onto y'all signed up for yelp left, a five star review for you and just bailed out never used yelp again fishy. Right. Yep. And so that's sort of what yelp is is one of the things that yelp is looking at. And so what we have found is, and you'll find it on restaurants all the time restaurants will offer like a free appetizer or something that as a check in offer. The reason they do that is because if you check in on yelp at a restaurant, or at of business, then yelp knows that you were there from, like the geo location in your phone, right? So someone checks while they're at your office. So that's it's an automatic verification. Absolutely. So you're, you're reviews are much more likely to get published as opposed to being filtered out if someone's checked in to set a tech offer we do free sunglasses. And I get these sunglasses from from China dabbler logo on, they're like, a buck, apiece, plastic white plastic Wayfair with our logo on. And then the patient wears is like safety glasses, a great idea, by the way. Yeah, you get lip on whatever you toothbrush bag whatever, whatever swag, you have around the office. Give a check in offer the other thing that it does is if someone checks in on yelp. And then they don't review you, you'll per will remind them two days later with the notification like, hey, you checked in Josh Austin's office. Do you wanna leave a review? And so that gives them another chance to, to kinda leave a review and so generally ninety nine percent time. It's going to be a good review, unless you're Jason lips to patients who just who is Jason lifts every time I see Jason post something on about some of his whining patients, like he literally has the winus patients crazy to it's, it's like their, their goal in life is to is to just be horrible to everyone just wonder what, what ever, I might might be Jason might be Jason just deserve that, that might be what it is. He I think he got a bad review of the day, because the paint color, and the color was awesome like of three stars to beige three stars. Yeah. Three serve, you, I would rather get a one story because you're not sure what that really means. Really, right? It's like I'm either I'd rather crashing burner. Be great. One of the two thing is I just don't want to be mediocre. Yeah. So that's a big thing is having people check in, because it actually it like I like the fact that when they check in, then literally, you don't even have to. You don't even have to remind him to, to review because yelp does. That's pretty. It's great. And then anytime somebody post a photo with their review. That's never seen a review with a photo get filtered out. Okay. So we can have a little sign arouse post your post your beautiful smile with your yelp review or something like that. Smiles horrible, unless it's British. Somebody remarked the other day. I think on, on one of the dental heck's groups about about. They were watching the great British baking, it was. So true I love I have to tell you I love, I love paulie all Hollywood's. One that he she didn't like either. That's okay. As Paul Hollywood. The guy with the beard, he's the, he's the beautiful man with piercing blue eyes. Yeah. He's, he also there isn't any doubt my mind that dude can bake. I'm just saying, I have a staunch record of heterosexuality just say, but PA Hollywood man Guidry has a crush on him. And I'm like, that's totally cool. Totally legit. He's like he's legit. He, he can bake a mother. He's got that accent. And he's got those piercing blue eyes and I'm all in Hollywood. I have to tell you that show that show I shouldn't like it as much as I do three the best show ever. Right. I so shamed of how much I love baking competition shows and to me, the baking jobs are better. Yeah. Cooking as much more free form. You know what I mean? Like you can do cash. This sprinkle out whatever, but making like a science experiment man, like it has to be the exact right amount of big data. You know, it's, it's much chemistry VIN than cooking is. And so, I find that sort of structure and in scientific nece to be used to used to bake used to bake all the time. It's too big bread all the time before I started the podcast. I remember that you traded, traded traded that for the podcasting things wise, choice being again, the diabetes sort of, makes you more money. Well, I, I that would be pretty expensive bread to make any money at all. And the other thing is to more money. I would argue that the podcast, definitely costumer money, except my health insurance is probably higher for the bread. But, but, but I mean it is true, what blows my mind is how good these people like even the people who lose their, these people are coming up with these things without a recipe lot in me. How do they know how to this stuff, so they get told what their with their project is and go, and they've got ninety minutes to bake, like four cakes mmediately know what they're going to be? They have a plan right off the Bank have been briefed about what it was going to be like the night before they have to. I don't know. But they make they make they make it look pretty good. They make it look pretty good. So knowing that you talk about reviews in knowing that you like not just yelp, but Google and all the all the rest in knowing that you're familiar with a lot of the services. What do you think about the podiums the bird is? The sort of thing that actually sort of do the legwork for you. I think I remember saying you feel like those are sketchy for the fact that Google is eventually going to, to bus those algorithms, they're going to know what's going on telling telling your thoughts on the services that had dentists could pay to, to help get people to review. I'm trying to figure out how to politically say this because sort of a lot of the other people that talk about this stuff on this on the, on the circuit have a financial and or business relationship with one of these review sites. Do not. And so I never used any service or any software or anything like that for reviews as all just been internal systems. And I think you can do it easily without paying that money. Now what some of my sort of biases against them has to do with the sort of idea of automation versus curation those services are going to ask everybody for review, and they used to have kind of review gating whereas they would say, you know, for instance bird, I would sit out a text or any mail to every patient came in that day to, how'd you rate us one to five, and if it was anything other than a four or five, it would just say, as one two or three it would say, oh, thank you so much shit. It was four or five, then it would then take him to Google where they could leave a review. Well a couple years ago bugles like this. Would you do that? That's right. Yeah. So this is kind of, like this is part of my thought process of, like, but some point Google's going to get the sniff of, hey, this stuff is, maybe not this gaming. System. Maybe a little bit so review meetings gone. It just sends a message to everybody who comes in the office that day you wanna leave a review and then it's often going well, you're open rate on those fairly low and, you know your actual click rate..
"yelp" Discussed on Power 106 FM
"The coupe. He laughed. Call the. Yelp. I. Draft. Yes. We'll. Josh. Prevail. I..
"yelp" Discussed on REAL 92.3
"Stuff. I want to. Weeks. Get in touch with him yelp in the west. Quick. The only gonna laugh. Dump? Toyland. But it's still. Dot com. Looking at. If you will be. Three one eight hundred. Lots of the ring. China. Thank you. Thank you. Used to be. Happy. Noel? Are you on? Me alone. Was ready? Sure. Big boy's neighborhood. We have around seven.
"yelp" Discussed on The Friend Zone
"Keep this you know keep the door close you got to like i just don't understand that's the problem while this over sharing that that's literally the by this shoe janu i tried to tell you and then he'll france business name than the oh friends business td team record for reference so you know so those of you listening let us know your thoughts do carfax yup use fax fags dig facts if you have part of the art scene artifacts i don't know you know when you first they really put in perspective because i think about when i read the reviews for certain places guy every time i'm like you're not even like you gave it once the you went to a burger restaurant and you gave it one star because you order chicken and they didn't have any it was like why did you do this and then you had to comply and then you complain about the beverages or something it's like what what why did you even write a review angry where i'm like humana about spring rolls like like really mad like that's already says a lot about you to me that i probably don't connect with and that's why i think of it as yelp reviews because i've heard people dog people in this you're really mad look good it says more to me about your state of mind you know what i mean but anyway just something to consider right behind when i go into oh i need to separate some things before i answer these questions moat like.
"yelp" Discussed on The School of Greatness with Lewis Howes
"So thank you for giving us your wisdom and love you are welcome my friend and you are the fan of the week if you guys haven't left to review yet we've got over three thousand plus five several views of this podcast we continue to grow and reach more people and that's my mission for this show is to bring the most insightful and powerful ideas and people on to help you grow to help you learn the tools to become happier healthier wealthier more successful wiser individuals and to make a bigger impact in the world that's what this is about so leave us a review over on i tunes or on your podcast app right now on your iphone as love to hear your thoughts on how this has impacted you and i'm gonna give a shout out to our sponsors for today and yelp is our sponsor for today if you haven't gone to yelp dot com slash podcast go there right now to install their app use yelp almost every single day guys it connects people with great local businesses you can find top rated restaurants bars shops salons doctors yoga classes and more there's millions of reviews written by people in your community you can appointments request estimates ordered delivery or takeout straight from your app you can find local favorites if you're in a new city or just exploring new ideas i love using yell to find the best services and whatever town i'm visiting when i'm traveling also to find the best restaurants for my healthy diet it as me when i'm traveling and when i'm home i've found great local businesses this way if you haven't used it yet or downloaded the app make sure to go to yelp dot com slash podcast to install the app today again yelp dot com slash podcast and if you haven't got your ticket for the someone of greatness we've got some of the most inspiring speakers from around the world coming to give you an experienced you've never had before and a community of conscious.
"yelp" Discussed on This Week In Google
"It's too they get back as they get the data the search data right there is always even even and even even the advertising's a platform to the extent that enables you to create a business that you wouldn't be great cradle that spends point is yelp has you know entire business was predicated on google doing their customer acquisition for them you know yelp succeeded because of google yeah seems a bit rich he says that yelp should be free to leverage its apt to avoid google completely that demand that google continue to feature yelp prominently in its search results particularly mobile when the answer box where the answer box has particular utility so by the way yelp yelp site i get peed off i know it's not very good that's google now google says well we we just try to give people the re the best results is where we are so he'll say you should be open to everything equalled everything is if there's such thing and the other hand when people start doing bad things the platform we told the platforms you should be making judgments and getting rid of bad stuff they can't win either way except for the fact that the biggest companies on earth and they're very rich than they went is is it mean anything that google removed the don't be evil clause from its code for contract isn't that an old story didn't they do that like a year ago where they where they updated it they updated it then i think this is a i don't know that this is legit story i think this was done quite some time ago.
"yelp" Discussed on Recode Decode
"On your platform which corrupts the platform and so we decided to take a crackdown approach whereas like all these companies wanted to pay money in fact like i had realized we had a few of them that we were sharing some review content with just on monitoring basis they weren't supposed to obviously you know solicit reviews to yelp but it was just you know i ended draw a very clear line we can't work with these companies are integrity is to import important we have to protect the consumer elbow girl over easy money and you know maybe some incremental growth yeah all right so last question i it's excellent excellent end it but when you think about something you've done either good or bad that you know again we have a lot of entrepreneurs listening what would you say there's something i don't want to say you learn something from it but what's a with a mistake you may that you corrected or that you you would say for an aunt or what's in a piece of advice you'd give to an entrepreneur obviously have character which you just saying just a second i mean i i don't mistake off the top of my head is a little tough you should've sent me your question for him cannot i cannot do do that that prefer prepare really good relatively innocuous mistake but i mean i actually it ties perfectly dovetail i've got one go at perfectly dovetails into where we landed on the reputation stuff and the recommendation algorithm that we have that very first cut of it what we did in this echoes some of the stuff today is we removed reviews and then they just kind of disappeared so if you had a business and we thought somebody reviews we're spamming our algorithm just took them off your page and left everything to mystery and so that definitely was part of what stoke the fires the initial pr fires evo yelp is manipulating the reviews for advantage or sell ads or what have you never was of course but it just created this mysterious this mystery mysterious behavior and one of the ways one of the things that that did help great deal didn't necessarily solve the communication problem was just being more transparent about it and so obviously talking openly about it as much.
"yelp" Discussed on Recode Decode
"Yes and then you know the transactional services i think is another potential in a deepening of that do you have all these unique transactional services you marry that with your deep content mode suddenly it's this very special place not just to find information but then also take that next step that makes it that much more sticky so one of the things you did a man that it was twenty four why did you get into that more did you get out what was the just saying it's competitive is you got into it for a reason so we launched we launched the yelp transaction platform right around the time the ipo and definitely worth thinking about the food delivery space which was just emerging at the time and there were a lot of players and so our thought was hey we're just going to open it up being open platform the players are gonna come in we're not going to have to get into the delivery business we'll just let everyone else duke it out and what happened is basically everyone else everyone besides grub jumped in some of the newer newer folks didn't show up till a few years later like most mates and door dash put a bunch of people jumped in and invested in the platform with us and eat twenty four was an outlier in its performance and you know we had a great working relationship and they were you know really responsive to all of our feedback and ideas and so it was just a it became a good match and i think they saw the writing on the wall that hey this is getting to be very competitive area and they never they actually were bootstrap they never had venture funding and so they kind of you know raise their hand and said hey we think we're going to get out founders we've taken as far as we can go you know we're going to sell the business or you interested and they were actually are number one partner at the time and so it kinda lured us into the business because they're like well we're definitely in this space we want to marry are content with transactions.
"yelp" Discussed on Recode Decode
"Yeah it takes some i guess an act of humility to say all the stuff that we built before it might not actually matter from now and you made the transition pretty compared to other companies a lot of them didn't a lot of the mid so you when you when you're thinking about what's happening next how do you look at it this transact talk a little bit more transaction mall because i think you a lot of people you know they have individual screenings like open table i only use it for information for reservations or i use razzie or whatever it's just using restaurants as an example of something i use a lot talk about how you why one site for doing that because you could transact with a plumber you can transact with all kinds of people i mean so often i talk to people that maybe have one of these transactional apps but then also you know love yelp content and then they're complaining about what if the bounce between and then i go to this other app and then i tried to get made a restaurant reservation on yeah well you just swim now i'm in no way and yelp reservations are something like eight thousand plus now on the platform a lot of good places so consumers you know they don't just want to find the information they also want to take that next step and so we're we're trying to add that functionality wherever what's the fastest growing area that requested quotes been on fire so the home in local services areas really hot for us we also make a lot of money it turns out the those businesses a lot on on ads and leads right.
"yelp" Discussed on Keith and the Girl Comedy Talk Show
"And this is annan anson machine right yes sunny but he can get it so now i don't know if they were too scared to give the message to him if over christmas holiday he here's his messages i don't know if he's a knowing what happen i think he knows though he does colmey and says okay so the barter grain we have to go over again because you know i don't want to do adds or whatever as though he didn't see the cement mmhmm i wanna do a podcast about aftercare i we know we explain them email and you know he sees the emmanuel at tim me i know he he heard the voice now because he so micromanaging he's he's managing what literally comes out of their mouth to you right as he should fire everybody in just be that person right once though so timmy he didn't miss any i don't think so so he he says to me in in a voice message a look uh we have to talk about this part agrement you don't have to come in after all to talk about it we can discuss it over email which we already dead but allman thinking is is he sang you think i'm rude and unprofessional so you don't wanna talk to me in person to discuss this we can discuss an email so we don't have to talk um and would the surgery yields at will both just be quiet and i'll do the surgery we don't have to talk namur we do that i just said you're rude and unprofessional to your staff in your debate you're thinking okay we cork around that nancy i can cite in rome this podcast idea that's what i think is happened that's insanity he's insane grant easily he's absolutely insane he's crazy person and so i look at the starter little more on the internet and it is one thing after another nevermind crazy yelp reviews and when you read good yelp reviews about him you learn that the he takes off one hundred dollars off your bill if you write a good yelp review.
"yelp" Discussed on Keith and the Girl Comedy Talk Show
"I put this on their website all the pictures are magic you would think we're making this up right all some of them are framed that's right or more frames summer ripped similar some of some of them are written non like the the owners comments like fuck this guy or whatever right so did these only by the way the yelp reviews you would think they were good plastered all over world there all negative like not even just negative this place should burn down tape shit and it really put a bad taste in my mouth no pilot shit because you're past the sucked soda the chicken it says well you're gonna make the wall it says in the middle of the wall yelp and the yelp symbo you know that star someone doesn't like us and then you're just reading review after review and then an enacted went to the bathroom first right it has the i would have laughed honestly it has the guys the owners response under at all smart asan where like maybe you don't even like italian food everything spelled wrong by the way he's putting i'm at accent because the on her does have the action and also rights like he has maxiyacht 9'0 because my parents do and i can see the accent in people sometimes this review is based on my experience today with their customer service we had a first time dinner there and other night which was good and sergio was very welcome welcoming had a lunch they planned and looking forward to the launch pasta special post on her website well lo and behold i was informed by the owner's son that there are multiple websites and they are not offerings the 10dollar pasta when i pointed out that the menu pastas are quite a bit higher sixty to eighty percent.