35 Burst results for "Yelp"
Building Systems and Processes to Scale Your Business with Chris Ronzio
"So if you want a playbook for your business then. This is the episode for you. I know we've had a couple of other episodes talking about training and different elements of the playbook. But we're going to do right now. Is breakdown why you want to write one of these. Whether you're ready to write one of these how you can get started how you can leave your team in. It'll be a lot of fun so let's get started all right first part is. Are you ready for this. We talked about in past episode. That an entrepreneur has to be at a certain stage before. They're really ready to start delegating in their business. They have to have some consistency some maturity to their business on day one. You're really not ready to delegate because you don't know how to do anything you're still experimenting you're still figuring it out we talked about. I think on a pastime that we chatted my framework do it documented delegate delegated because in a business you do things. I you learn to do things and you keep doing them over. And over until you refine it until you get it right and once you're doing something consistently that's when you're ready to document it to write it down and to delegate it to share it with someone else so my gut check for everyone coming into this episode is. Please make sure you're doing things consistently you've done it the same way at least a few times. Because i don't want you to write everything down to create this playbook and then a couple of weeks from now a couple of months from now you're like all of that is irrelevant. I do at totally different. Now you'll feel like you wasted your time so please be in a place where at least doing things consistently all right so next step is you need to understand why you're going about doing this for your business. So in in some businesses you may deal with bad yelp reviews. You may have turnover issues. You may be working a hundred hours a week and it's just totally unsustainable and so your y may be correcting some of those things may be just formalizing. How do we do it here so that we don't have to deal with those bad yelp reviews so that every service we offer is the best service is the best version of what we do here. Maybe it's something more positive. Maybe why you on a playbook is that you want to expand you wanna open more locations you want to really grow your business around the world and and that's a great reason to or maybe you're just about to hire a ton of people. Maybe it's a seasonal business and you've got this busy part of the year that you're coming up to and you're just trying to put the building blocks in place but everyone should have a why for doing this because if you don't have a why then you won't have motivation for you and for your team to get involved
"yelp" Discussed on Why Won't You Date Me?
"Why would you -demia podcast remedial go bar tries to figure out how i'm still single even though you could tell me you packed my suitcase for a trip. And then we get there and open and it's filled with potatoes. Today is a pb w full-service sex worker contact creator. It's alexi stan. Hello nicole hi alexa. Thank you so much for doing this. Thank you for reaching out to may. Oh yeah totally. Thank you for having me. I'm incredibly flattered so you reached out. I feel like almost immediately. After i had troy on who is also well is a is an escort was also a sex worker who i found on the agony documentary. Oh my god what is it called. I think it's called sex for sale. Also it might not be called that. I'm a known liar who doesn't write anything down so alexa. How did you get into sex work. Wow so then. Sex work for like over five years at this point and well in a serious way been providing and i got into sex work because i wanted to be my own boss. I wanted to like make my own schedule. Have my own time. And i love meeting people and i like having sex and i'm incredibly charming. I mean i don't know what i thought the answer was gonna be like. Yes that sound like. Obviously the obvious. Fuck totally also. Do they ask you how you were or did i just ask like a question. You just question but it's okay. i'm good can i. Well i made no. i'm fine. i guess. I'm just like a little scatterbrains started a new job. So i'm like just a little long but you know that's just however all most of the time just a little scattered brambilla with doing a great job at it. I'm so okay. So yeah you're okay. Do you prefer bb. W or do you prefer fat. Like what are. What is the adjective. So i honestly prefer fat over anything else. But w is such like an adult industry word. Threes identifier that. I use that for everything. Because when men i mean sometimes when men like google type like fat escort they might tie Fat sex worker but usually they will use like porn words which vw is the porn identifier. So that's why. It's all my stuff. But i prefer fat. I also prefer fat. Steve harvey show and he was like years ago. He was the amazon with like to like a fat fitness lady and then plus size model and they were like fluffy plus size and us was like you call me fat. It'll give shit. Yeah i mean it doesn't define me. Only i walk around ono. She's looking at me. And i go bigger than oo movement. I don't care so how i mean. I don't wanna like sex work. Is you know kind of dangerous. So i don't wanna like holy give away like how you operate but like how do you go about getting clients. Is that an okay question. I'll let you know not perked up great great so there are lots of ads sites which i didn't know i had a lot of friends who were sex workers an end like the full sex work in full service sex industry before i got into it and i had no idea that that kind of there's just tons and tons and tons of websites for it so there's add sides with varying humanity. I would say okay. There's review boards. So there's like the yelp for escorts which is as awful as you could imagine it to be cooking why some of them are worse than others. I won't name names but people will know what i'm talking about. Wait that is so fucking wild. I cannot wrap my mind around someone hiring somebody for sex and then raiding in review and not only do they rate the experience they rate on a one to ten scale. What i look like what my titties are like one. The atmosphere of my place was like all that stuff like. I've had friends get really poor views because somebody was like oh. I thought my car was broken into while i was inside of just like why because you like saw black person on the street like what like third. It's yeah it's really bad. It's funny because specifically. I never leave a place and i'm like oh i need to get on that yelp review or like or whatever so it's just like to like leave sex an nba. Like who i'm steamed. I'm gonna get my car a piece of my mind. That's us special fucking type of person yet totally and it you know. I have had fine reviews. I've had. I've never had anyone to review me vindictively But people have that all the time. And it's really it's really upsetting. Because then people read that stuff and you know i feel like most people can be like okay. One bad review must have been his problem but not always unlike it there are rankings like people are ranked and it's bullard. It is wild wild type. It's really strange to like. I got into this like my own boston to like. Be in charge of how do things and then to still have. Men like be kind of in charge of like where i rank. I mean it truly fucking feels that most sex work. Yes you're your own boss. But it does feel like i mean if you are catering to men men filter your experience you stripping usually an owners a man i i mean usually there's man he's the one who's dictating. How much you pay into the club. How much you get to keep. Its like it's really make they get to choose the aesthetic of everything really. It's fucking wild. It's a it is interesting. I wish there was more female. You know or female identifying people who own clubs or whatever. I was talking to count hollis and she was talking about lake. Strippers owning their own clubs. And i was like yes. That's fucking race to be one in the pacific northwest. Yeah yeah in portland right. Yeah but it's no more. It's no more it hasn't been it's been gone for many years. I oh i see. Yeah so when. You are meeting with clientele so i don't really have this experience people hook up with where they're like. You're my first fatty. You're my first big girl or like west is wild..
"yelp" Discussed on WSJ What's News
"Now more than ever. It's important that we protect our hearts and the hearts of those we love monitor your blood pressure daily and each other stay motivated. Rally your squad to take the online pledge at release the pressure dot org brought to you by the release the pressure coalition and the ad council the debate over proof of vaccination is being discussed at workplaces on college campuses. And even where we go out to eat in early august the popular online site yelp added features allowing businesses to list their vaccine policies on their pages just like if they deliver or accept credit cards. Yet it's a change. that's thrusted. Yelp in the small businesses listed on its pages into the broader debate over vaccine requirements. There is much to discuss joining me from new york. Is my colleague charity scott. She covers online shopping. High charity. welcome thanks mark. Thanks for having me so charity. You've been talking to businesses across the country. How is this move being received. This is on. His are generally happy with the move by yup allowing them to clarify their vaccination policies before patrons get to the door the last thing any business owner wants to deal with is having to turn somebody away who's interested in giving them money so businesses are generally making lots of efforts to ensure that their potential patrons are well informed of their policies before they get to the door. The downside of this is that publicizing their policies is that it's really thrust some of these restaurants into the spotlight and made them a target for people who disagree with the concept of vaccine mandates or vaccine requirements to eat at a restaurant or patronize. Any business i spoke with katherine cole. Chick she's the of the olympic a cocktail bar and restaurant in san francisco. Her restaurant was one of the first businesses to require workers and patrons to be vaccinated against kobe. Nineteen when the business restarted indoor dining in june. We've had people just basically say that. We're we've had people threatened to coffer. Spit on us at the door. People have called and told me that they're going to get people to rally around getting my business shutdown. They're trying to get people to boycott coming in. They're saying that we're abolishing freedom. It's just it's it's a bunch of like nonsense basically charity. These angry words can carry a lot of weight. Yes and if you're a business owner who has gotten enough publicity. Whether through news or social media you can experience something called by yup a review bombing in which you get just a deluge of one star reviews from people who more than likely have never actually patronized your restaurant and those one-star reviews if yoke doesn't come back and clean them up can have real world consequences if they lower the businesses rating which has shown to lead to actually fewer cells. What is joke. Do about this. So yelp has a lot of futures that are trying to kind of combat these review bombing instances in the case of vaccination requirements specifically they are proactively monitoring the pages of any business that option to using the features and basically making sure that a human being is reviewing every review before it gets posted to the businesses page and do businesses feel. That's enough businesses are generally very happy with. Y'all yobs. Proactive moderation policy. They think that's really useful but on the other hand a lot of businesses would like to see more human moderation us across the site. More broadly now yelp says that they do use human moderation in combination with their recommendation engine and their algorithm but most of the small business owners. I spoke with either. Didn't have a clear understanding of how the things worked or felt like they didn't have a much of a way to appeal a decision to a real human being. They disagree with it here. Again is katharine. People are more inclined to leave negative reviews than positive reviews at this point. So that for me is my biggest. Gripe with yelp. That is a very one way street. You don't really hear a lot of the other side jerry. Yup is certainly not the only platform in this arena. Are others offering this type of information about vaccination yes so a lot of small businesses. These days have their own websites and restaurants have been pretty good about updating those first with the latest information regarding their vaccination policies the reservations app open table also created some new features giving small business owners away to notify users of their vaccination policies before they actually make a reservation using the platform..
House Passes $3.5T Biden Blueprint After Deal With Moderates
"On this vote on this vote. The as two hundred twenty the nays are two hundred twelve. The resolution is adopted. The house narrowly passed a measure approving a three point five trillion dollar budget blueprint. It also locked in late. September vote on a roughly one trillion dollar infrastructure bill and a standoff between centrist democrats and party leaders over their legislative agenda. Here's house speaker. Nancy pelosi nancy quiz. You know a budget should be state. A national budget should be a statement of our national values. What is important to us. As a nation should be reflected in our budget and this will be the case.
Businesses Are Reopening Across the U.S., Especially Where Vaccine Rates Are Higher
"It's pretty clear. The bigger businesses in this economy are doing alright. Earning season has been proof enough of that but consumers feeling good as we are and having cash as we do and being vaccinated as many but not enough of us are is especially good news for small and medium sized businesses. That got hammered last year and a lot of them are coming back. That's according to new data from yelp. The company reports the second quarter of the year april through june had the fastest paced of business reopening since last spring. Lead as you might imagine by restaurants and retailers with home improvement and auto repair not far behind then also as marketplace's mitchell hartman reports a record number of new businesses opening up something like fifteen to twenty percent of small businesses likely didn't survive the pandemic but those that did are reopening at a frenetic pace says justin norman head of data science at yelp over sixty thousand businesses reopened which is the highest volume reopenings in the last year. And yelp find something interesting about where the business buzz. Strongest distinct correlation between the vaccination rate and vaccination completion in an area and the number reopenings and consumer interest so more yelp searches and pictures and reviews of stores and restaurants in places like maine vermont. Connecticut. new york where there's less vaccination. There's less consumer interest so places like tennessee alabama mississippi but also some places in the west such as arizona. Vaccination rates are unfortunately low.
"yelp" Discussed on Inside Intercom Podcast
"I sort of run the gamut. I've got sales customer. Success support revenue operations and sales training in able -ment so that is twelve years of career packed into. I don't know what was that three minutes. Well done yes well done. It's such an exciting journey and it's so interesting. Because in many ways it has these parallels to yelps explosive growth and going into these new markets which we will touch on As you kind of adventured into new markets Yourself along with that boyfriend now husband to refer to. As my ex-boyfriend was cookie is in fact my husband. Here you go perfect okay. Great well you know. I think it's interesting to dive into this sort of new business than over to customer success and back so let's dive in there so you know at yelp like many of our listeners. You are really responsible. For figuring out how to accelerate revenue and as mentioned you've moved from new business local and up over to existing and now back in this kinda head of local space alongside customer success so zooming out. It would be great ticket. Your take on really. The value that you see is added to accompany by a customer success. Team A great question. I would say at an incredibly high level like the highest of fifty thousand foot level people by relationships and they continue to buy relationships even in self service models There's a relationship that they're feeling with your product and so relationships with our customers are really kind of the gasoline. That can drive the corporate engine. I mean that's what brings feedback to our product team. That's what drives big decisions on road maps and how to plan for different customer segments all that type of stuff i would say on a on a really tactical when i think about it at yelp. I think the customer success team drives education to our customer base feedback from our customer base and product adoption and doesn't matter what form that comes in if somebody's calling in because they're really upset. They submitted ticket because they're frustrated or are experiencing a bug or something like that. You sort of do the same thing that A sales team would do or any customer facing employees would do which is listen. Understand what's happening with your customers. Educate your customers drive product adoption and then share feedback That's the same thing you do on an outbound call into a customer..
The Secret Digital Marketing Life of Franchises with Neel Parekh
"Now. Obviously doing the franchise model has its own set of challenges in union alec decisions especially like being a digit like doing the digital marketing. How are you approaching. Because you could obviously do it all for them you can tell them you're on your own you're just gonna license like what's your approach yet. And so this is what. I love about the local market. Neither do you might notice you. Also local market and cleaning on top of that. I think clean companies are probably two years behind the curve in terms of marketing digital marketing Late with everything so as long as you're on pace with the way to the marketing is going. You're already ahead of the competition. So it's not that hard in my opinion to beat most of the competition just by doing based foundation stuff and a lot of local companies. Don't always doing so if your marketing. You know what you're doing. You're ahead of the competition. So i consider things certain foundational things you whichever here. He's listening already. Knows about this about this stuff we franchise or would take care of because i know this is critical for the franchisee success. Seo having optimized website doing email capture and actually doing email marketing are this desert-like sem amar to national aspects of which you'd be surprised most companies do not do. There's lot of local companies. I think as a staff as 2017 was forty five percent of local companies. Don't even have a website. So yeah we take care of that kind of base south in terms of the marketing and then We provide the actual playbook of what can work resemble if be up valdez to do it. Here's the ad copy could have google ad where it's the on the franchisees to work with media preventive ours actually get that done A lot of the stuff is proven out here. Know it's very market by market so example los angeles yelps huge yup. Big in california. But i've heard that maybe the midwest it's not that big day like angie's list right so we don't want to force things which might not work in that. Local market based off google marketing. We take care of it because that's gonna work nationwide other stuff which could be more localized. We provide the playbook and then He would be charged during
Suspect Arrested in Attack on Chinese American Man in NYC
"Police in New York City arrested man in an attack on a Chinese American who was kicked repeatedly after being knocked to the ground the NYPD says Jared Powell was charged with two counts of felony assault in Friday's attack on yelp town mall the sixty one year old had lost his job and was out on the street in Harlem collecting cans to get by when police say how old viciously attacked him including kicking him in the head and act caught on surveillance camera the police department's hate crimes task force is investigating the attack which appeared to be among the latest in a troubling rise in anti Asian hate crimes Julie Walker New York
Can We Talk More About Eyebrows?
"We got a text that said. Can we talk more about eyebrows please. I've been growing mine out during core and now they are really needing some attention. I was plugger in before times and they are thin to begin with glossy boy brow is gut ten. Heard dorey was getting her brows done on the pod. But what does that mean. Where should i go to get them done. And what should be done. I am clueless. Help love you too. Thank you well. Let's what did you do when you got your browse done recently. So the place. I went to does not wax. They just tweeted his and eram. Oh i need their tweezers tweeting like they tweet like the little hairs. You can't even see supposedly. That looks stimulates hair growth because my eyebrows are thin from over plucking on measly we got. I forgot to mention this. I said something about how. I had over plucked my eyebrows in the in the late nineties and the woman doing my eyebrows was like oh on your like nine now more nine teen seriously like i realized she was like twenty seven or something so she was nine in the nineties. And i think it's one of those things where like you just assume everyone is your age unless much older or much younger especially with the mask on. It's like hard to tell sure. And i was just like yeah when i was nine. Nine plus ten Yeah so. I don't know where you are listener but i would ask any friends of yours in your city or town where they have gotten their eyebrows done you. Can you know look on the old yelp for some suggestions Usually you can get your eyebrows. Waxed threaded plucked. Am i missing anything. I don't think so. I've never gotten them threaded. So i had to that i have gotten them waxed and have clearly gotten unplugged. So it's kind of up to you.
Yelp data shows almost half a million new businesses opened during the pandemic
"New businesses have opened in the U. S. During the pandemic that is based on Yelp data. It is now just 14% compared to a year earlier. 260,000 businesses that closed temporarily has been able to reopen. Jeff play ball. W T o P News Money news is
Yelp data shows almost half a million new businesses opened during the pandemic
"Yelp report shows that nearly 500,000 new businesses have opened in the U. S. Since the cove it 19 pandemic was declared. That's down on Lee 15% compared to the year before the data shows 15% of the new entities were food related businesses. Yelp official Justin Norman says the numbers are promising, adding that businesses hit hard will start to bounce back. As vaccinations accelerate and relief money starts to land in bank accounts.
How to Pick a Great Contractor
"Home building is a bit of like the wild west. Right now there's Explosive demand a lot of people who want to build or buy tiny houses and regulations are starting to catch up With with the tiny house building process but On all there are a lot of great builders out there but also some bad ones and so A question that. I see all time from people in my online community. Tiny house engaged elsewhere. Is you know what. What should i look for when i'm talking to a builder when i'm when i'm hiring a builder and I was curious if we could just start at the very beginning. Maybe what are your tips like before you even pick up the phone or write an email to a contractor a builder you know. Is there anything that that you know what. What should that person have like ready before. They contact even contact anyone. Let me back you up a little bit further than that and then yeah please john walk you through. You know out of the tip but if you sort of think about it. Here's the reason we started. Great bill you sort of think about the process to find a contract very different than the search to find anything but they onli- a laptop or aristocracy whatever obviously buried and so and we started great built the realize that there is no great way to do this really the way that people have been doing this than the stone ages is a. Ask a friend you know. What kind of contractor do you recommend you know. who did you use it. you like. Who built your kate right now. That same person. So that's that's been working forever but then option number two kind of sock option number two. Is you get online. And through other review sites all the yelps and all the various sites and opened the reviews are true which these days you know and look at pictures and all the contractors rate at four or five stars and that process is not great. That's what the yellow pages was like twenty thirty years ago i'm probably dating myself here right and And so there's no really good way way option for once. Great option number. Two kinda sucked but we thought like. How do you really figure out a way to find great contractor if you If you don't know someone personally or if you don't have a friend that knows somebody because the problem is that you know you're where we work in southern california in la county alone one county with twenty thousand licensed general contractor. Okay so again tons to choose from right and the other statistic. We found that is amazing and i. I bet you'd be surprised by this. Is that fifty percent of people who work with contractor who hire contractor. There was a survey done about this. Have a bad experience with it. So of those twenty thousand you pick ten thousand. You can have a good experience. You pick the other two thousand. You have terrible experience so we said there's gotta be a better way and that's why we started great bills and all john kind of continue the conversation about what it means to then a good contractor and how we seek out good contractors. You're so as as paul said we always. We agree with it. The number one best way to find a good contractor is from referral. Someone you know either in the industry or with relevant experience that has done a project like this before it. My neighbor just finished the kitchen remodel. i talked to them. It came in at a good price and they were happy with the experience. My search is over. I'd probably already found a good fit. But if i'm not fortunate enough to have the just the right neighbor next door or a coworker or a real estate agent who can refer me to a good contractor. I'm left with the many many options on all the other sites in yellow pages and otherwise so what we do to kind of reinforce good contractor or all the same things that anyone can be doing It just takes time. It takes for expensive and so it's not so much finding a good contractor but more so screening out the bad contractor
Yelp data shows almost half a million new businesses opened during the pandemic
"Taylor was booked overnight and released on bond. A new Yelp report shows that nearly 500,000 new businesses have opened in the U. S. Since the covert 19 pandemic was declared mad. Madison has more. That's only down 15% compared to the full year prior. The data shows 15% of the new entities were food related businesses. Yup. Official Justin Norman says the numbers are promising, adding that businesses hit hard will start to bounce back as vaccinations accelerate and relief money starts hitting bank accounts. The Corona virus was declared a
How To Get Unstuck
"I'm i'm really excited to talk about the topic. We're talking about today of just being stuck. I'm going to be referring to a book that never referred to it steven hayes book. Get out of your mind and into your life. It is an acceptance and commitment therapy book and this is one of those feel like it's just one of the fundamentals of the virtual couch where i can just rip a little bit on the concepts around acceptance and commitment therapy and i think it's going to speak to a lot of people because i insert twenty twenty joke here or hard situation here but we a lot of people are coming out of a time where they feel a little bit stuck and man. I'm doing a lot of research around a podcast that i want to release so bad. I interviewed my wonderful friend. Dr laura sparrow months and months ago because she had an amazing article about covert and conspiracy theories and i recorded it and then then it kind of world got weird and wonky and i never ran the episode. But i have it. I've been editing. It and she just makes so much sense around why we will find ourselves turning to things like conspiracy theories when we never had before and it really is around the sometimes feeling stuck the the brain likes patterns. The brain likes knowing. The brain doesn't like uncertainty. It doesn't like ambiguity. And his doctor sparrow pointed out and i will release this episode. But i want it to be so good that i find myself over researching this one in particular but in talking about the way that the brain works and liking these patterns and doesn't like uncertainty. Your brain will kind of turn toward what's called a cognitive bias. Which means you're going to try to find something that makes a little bit of sense to you. Something that's in your wheelhouse and then once you're within that cognitive bias then you then your brain really wants to be certain of itself so it does the old confirmation biased thing where it starts looking for any bit of data to back itself up. I did a episode on confirmation bias a long time ago. I think it was called. Why are there so many tesla's and it was once somebody. One of my clients had talked about wanting tesla all of a sudden. I just felt like everywhere i looked. There was a tesla nation by rank. And do the same thing with thoughts and ideas that sort of thing but once you think something all the sudden you see it everywhere. I've been i've worked in my abandonment and attachment Things into about three or four of my last few episodes. Because it's something that i just feel passionate about and now i find these abandoned an attachment things from childhood everywhere i look. I'll probably work that into the episode today but but acceptance and commitment therapy really is it's the fundamentals of therapy here on the virtual couch and i have seen a lot of people that feel stuck in so i have. I haven't talked about this book before. And i really like it so the chapter that. I'm going to start with his doctor. Hayes talks about the concept of human suffering as universal summit. Read fairmount today giving him all the credit. And then i will give my commentary as as i love to do on the virtual couch so dr. Hey says it often. Many people we meet in our daily life seemed to have it all. They seem happy. They look satisfied with their lives. You probably had that experience of walking down the street when you're having a particularly bad day and you look around and you thought why can't it just be happy like everybody else around me. They don't suffer from chronic panic or depression or substance abuse problem. They probably don't feel as if a dark cloud is always looming over their heads. They probably don't suffer the way i suffer. Why can't i be like them. And get to hear this all the time every day in therapy and i go through it myself as well and dr. Hey says here's the secret they do and you are meaning they do suffer the way you suffer and you are more like them than you think he talks about that. We all have paid all human beings if they live long enough felt or will feel the devastation of losing. Somebody they loved. Every single person has felt will feel physical pain. Everybody has felt sadness. Every felt shame or anxiety fear and loss and we all have these memories. That are embarrassing or humiliating or their shameful and we all carry these painful hidden secrets and we tend to put on the shiny happy faces pretending that everything is okay and that life is all good. As a matter of fact. And i'm not gonna pull the old man get off my lawn on the porch moment here although yes i kind of am and then we have social media which has some amazing things in social media but we also typically put out the. Everything's all good. This is how you do it. This is how easy it is. You just you're happy. Just be happy and and beautiful and well well lit nice filters and then it just looks amazing but people everybody else's kind of not everybody there's an all or nothing statement but many of us are saying they they look like they've got it all figured out it's pretty easy but but it isn't it isn't they can't always be easy or it can't always everything can't always be all good to be human. Is the feel pain in ways that are orders of magnitude more pervasive than what the other creatures on the planet earth feel Dr hey says if you if you kick a dog it'll yelping run away if you kick it regularly. Any sign of your rival eventually will produce fear and avoidance behavior in the dog by means of the process called conditioning. But so long as you are out of the pitcher and are not likely to arrive. Dog is unlikely to feel or show significant anxiety. People however are quite different. He said as young as sixteen months or even earlier human infants learned that if an object has a name the name refers to that object so relations that verbal humans learn in one direction. They derive in two directions so over the past twenty five years. Researchers have tried to demonstrate that same behavior another animal species with very limited in questionable success so far so this makes a huge difference in the lives of people That the lives of people live as compared to animals. He says that the capacity for language put human beings in a special position. Simply saying a word invokes the object that it's named and he says tried out umbrella. You know when you think about when you read that word callan's pretty harmless but consider what this means if the named object was fearful anything that reminded. The person of its name would invoke fear. It would be as if all the dog needed to feel. Fear is not an actual kick but the thought of being kicked. So you see where we're going here that that relationship with words we're one of the only animal on the planet that does that. So that's exactly the situation that you're in and this is exactly the situation that all humans in with language. So here's an example doctorate said take a moment now to think of the most shameful thing that you've ever done and he encourages really take a moment and actually do this. You can pause if you want to but so if you give that thought what did you just feel. He said it's very likely as soon as you read the sentence you felt some sense of either fear or resistance
The future of migrant caravans
"More grand caravan is one of those phrases which feels intractable associated with the recently elapsed donald trump era a term which decade sense will like coffee or very stateful genius or four seasons total landscaping separate. Those who can recall this benighted epoch. From those born too late or those who not altogether unreasonably drank too much the migrant caravan. You may recall was one of the vast menagerie of bogeymen and hobgoblins which trump and his media cheerleaders deployed to profitably inflame. The voters and viewers the caravan was telling a marauding horde of insurgents bent on taking your jobs stealing your women perpetrating terrorism proselytizing communism or whatever paranoid fantasy. You were having yourself. The migrant caravan was reason to build that wall. Lock up your daughters stay tuned to fox. Welcome the tucker. Carlson vote republican and generally run around yelping to set by angry wasps. Shortly after having set fire to your own trousers another migrant caravan is on the move now it will be instructive and hopefully at least somewhat heartening to see how the administration of donald trump successor response before we get into that however it's probably proper to be clear about what we mean when we say migrant caravan as outlined above it has been repeatedly slammed up into something other than what it is by various people and organizations whose good faith cannot alas always be taken for granted. Thousands of central american migrants are vowing to continue their march to the us border even though president trump wants to turn them away the migrant caravans about which donald trump became agitated where a phenomenon which pete in late two thousand and eighteen. They were mass trudges of several thousand migrants setting out from central america and plotting doggedly towards the united states where they hope to find safety perchance prosperity. The constituents off the caravans were from honduras. Guatemala nicaragua el salvador and mexico. All countries offering the less fortunate citizens plentiful reasons for leaving political instability gangs crop failure crime drugs poverty etc. The caravan on the move right now is estimated at some eight thousand strong and appears to have originated in the honduran city of san pedro. Soula as off this broadcast. Its chances of reaching its goal. Mexico's border with the united states appears slender early this week. The caravan was intercepted as it crossed. Guatemala guatemalan military and police who detained hundreds of migrants and scattered others with teargas. Nearly a thousand people have already been sent back to honduras and guatemala's chief immigration official modena's has laid down a hardline declaring that you cannot and will not get through president joe. Biden's rhetorical response will be more humane and compassionate the president donald trump's low though that represents but the outcome might not be much different biden's domestic policy advisor. Susan rice has already pointedly given interviews to spanish language media emphasizing that nobody should assume that the us mexico border will be flung. Open on day one. The administration biden previously. Served that of president. Barrack obama deported more than three million people. This latest caravan is obviously not the first large scale migrant and refugee x. flow of times and it won't be the lost. It seems reasonable to assume indeed that any noteworthy disparity in covid nineteen vaccinations between rich countries and poor ones will lead to still further people hitting the road and given what would be reasonable concerns about spreading the virus. Prompt even less compromising responses from destination countries than some. We have already seen what will likely not happen. Regrettably will be the large scale descent of any com- clear-headed logic on the subject in the united states or anywhere else. Those who are furiously against immigration will continue to insist that imigrants ra menace that asylum seekers. Bogus that we should build walls and turn around boats. Those who are passionately in favour of immigration will continue refusing to countenance the idea that countries are entitled to make decisions about who comes and who goes and indeed that it's better that countries do as transparent legal process around migration and asylum lynn's immigrants and refugees va legitimacy they need and deserve and deprives shrieking xenophobes of oxygen as is the case with this and far too many other issues however the loudest voices on both sides will be largely motivated not by their actual opinions on the issue by the visceral loathing of their domestic political opponents and the caravans and the boats will keep coming
The end of Plaid-Visa
"Want to lead us into plot. Alex as you alluded. This was the story of the week for anyone and everyone who cares about startups in vc. The five point three billion deal that would have merged loud and visa officially didn't go through for those following along that deal had been under investigation and ran into that regulatory wall. And now there's not going through. There's a lot to talk about what we're both of your first. Take alex and then danny by i take was holy crap followed by. Oh and i'm not surprised. The news event happened caught. me off. Guard didn't know it was coming but my second thought was like oh the doj was against this. Not a huge surprise. That was my take denny. I think there's a huge amount of concern around financial services more than other forms of tech companies when you look at financial services the so well integrated in the economy. Everything else is built on top of finance right and so i think for the antichrist authorities looking at tech deals. They're seeing this and they're saying look if visas able to corner the banking data market in own the infrastructure both at payments and with banking. That's an immensely powerful and highly leveraged place to be and i think the authorities have just gotten a lot smarter about preventing that from happening in the first place. I think they've woken up. I'm amazed at what was allowed to go through before versus. What now seems to be suddenly verboten. Why wasn't this. The case in the last five ten years finances not new whereas i think ad markets were new. Obviously we've talked a lot about antitrust ad networks with google buying doubleclick and buying a novel and a bunch of other companies. But those were new markets and said the regulators are. Just don't think new potential network effects that we're going to come out of those markets whereas in finance the regulators very admittedly familiar with the leverage points and frankly other competitors know what's going on as well. So my guess is mastercard went to the regulators and said whoa. Whoa whoa you got to do something here to stop this. This is really really bad. Yelp did this against google. But yelp didn't have the leverage. I think mastercard or other companies have been around a long time have
Reddit Post Inspires Airbnb Cleaning Service
"For. Neil patrick the decision to start a side. Business wasn't just so he could quit his day job and travel the world while still having an income and that was part of it but it was also a decision guided by his desire to provide for his parents. You see for thirty two years. His parents owned video rental stores. Do you remember those. But of course the industry was on its way out in this was the mid two thousand. Ten's whatever you call that decade the mid two thousand ten's. I'm not sure but those doors weren't doing well around this time. Neil who was working fifty to sixty hours a week decided. He wanted to start a service to help parents as well as himself. He tried a number of paths as he tried different side. Hustles creating an ecommerce. Site blogging about pet hair vacuums and more before stumbling across a post on. Read it from someone who started cleaning company in that post the author laid out the detailed steps taken to get going after reading through the post carefully. Neil decided to give it a try himself in early two thousand thirteen. He established made this in los angeles cleaning. Service that specializes in airbnb and residential. Cleanings his first step in doing so was creating a website tall task because he had no technical background. You'll bought a template for about one hundred dollars researched how to host a website and published. What he said was initially pretty crappy looking site. Hey we've all been there. Y'all needed to determine how much to charge for cleaning services and find a cleaners themselves. He started by contacting local people with existing companies and asking them how much they charged and with their cleaning packages. Were looking at the competition. He was able to make sure there was enough margin built into his service to ensure he could operate successfully he puts it from the reddit post to the pricing scale. He essentially started made this by copying what other companies were doing at least as a way of getting things up and running although he had software to charge customers. You'll didn't know how to pay the cleaners at first. So after they got done with an appointment he would have them come to his office where he'd run downstairs. Get cash out of an atm and hand it to them eventually. He figured out a better way. Overall it took two months to get up and running to find customers. Neil focused on digital marketing. He says local marketing a gem because you're competing against local businesses only not the entire world. So it's a bit easier to manage. And it also cost less as i customer came about july twenty thirteen which he remembers because he snuck outside from his full time job and started dancing. Another advantage to local markets is that there are many third party platforms. Like angie's list or thumb tack and neil would charge a low price at first to attract initial customers. You also tried posting flyers and using social media although he says that wasn't an especially useful marketing tool for him since people don't usually by cleaning services that way. These days made this mostly generate sales from a combination of sco yelp and paid digital ads. Because he wanted to eventually quit his full time. Job and travel. You'll established made this so they could be operated by a fully remote team of employees which includes his parents. Total investment cost was around two thousand dollars which included his website. Those digital marketing ads and advertising for cleaners operated the business part time gig for two years by two thousand fifteen. The business was doing around thirty thousand dollars in monthly sales with twenty percent profit margin so six thousand dollars in monthly profit with a success. Quit his job and booked one way flight to colombia. The business doubled that year and he's since traveled to more than thirty five countries while scaling. What was once his side. Hustle looking to the future neal is aiming to be the millennial franchise disrupting the old school cleaning franchise industry.
Tech CEOs To Testify Before Senate Panel On Platforms' Legal Shield
"Americans you, have six days left to cast their votes in this most unusual presidential election never before has an election been. So influenced by social media back in May twitter added labels to tweets at the company felt were potentially misleading and that included tweets by President, trump facebook has now banned all new political ads between now and the election though ads that have already been published are still visible, Google. Will stop all political ads from running after the polls close election day that's something facebook has pledged to do as well. So now the CEO's of twitter facebook and Google are all being made to defend those policies they're set to testify today before the Senate Commerce Committee senators are weighing whether to reconsider the legal shield that has long protected. The TECH INDUSTRY NPR's Allen is here to explain hey bobby. Good Morning. Rachel. Let's just start off with the timing of all this. Why why is this happening now? So it's happening now because the calls as you mentioned have been coming for some time from trump and from even from Democrats in Congress to do something about this law section to thirty. Now. Like you said at the top twitter for the first time, placed a label on one of trump's tweets that one. He made a false claim about mail in voting, and this is really irritated trump and it really amped his crusade to have the platforms reigned in Here's the president after twitter flag that tweet they've had unchecked power to censor, restrict, edit shape hide alter virtually any form of communication between private citizens. So trump. There was signing an executive order aimed at a law that protects the tech industry like I said, it's known as section two thirty, and that is why Senate Republicans have today called this hearing. Okay. So this is the legal shield section to thirty. Explain what this law does. Yes. So it was passed in the mid nineties during the early days of the Internet if you can recall them. Back. Yeah back then facebook and twitter we're not yet around but. Names like compuserve and prodigy were. Services people talked a lot about and back then and now the law gave tech platforms. He's shield that made their future growth possible and in basically what it says Rachel is that they cannot be sued for what posted to their sites. But now this law is in peril because for once Democrats Republicans can actually agree on something and it's that this law is no good and it's got to go I imagine they. They may come to the same conclusion but different ways, right? I mean do Democrats and Republicans agree on why section thirty so bad. So the short answer is no a Democrats, say it has let facebook. And twitter for years have a hands off approach to misinformation and hate speech Republicans on the other hand say, Hey, these platforms are hiding behind this law to suppress conservative views. Even facebook's Mark Zuckerberg says, this law should be updated but he and many other tech leaders say repealing it completely would be a disaster because that would open the floodgates to endless lawsuits and Rachel, and we're not just talking about facebook here. I mean we CA-. Pedia yelp read it and so many other corners of the Internet that relies. So heavily on this law could be subject to lots and lots of lawsuits if this law is repealed. So, really this is about are these just platforms or do they have some kind editorial influence on the content? The they allow on their platforms as part of this Republicans today are expected to air grievances about what they perceive as a liberal bias on on these platforms right? What does the data say about that, right? So Republicans point to twitter's decision to remove links on its platform of recently the New York Post story about Hunter Biden that had some very questionable sourcing facebook also reduced the the spread of. That story. So there are lots of anecdotal one offs like this, and then there's the data as you mentioned, which presents a much different story and the data says that conservative us and conservative stories actually are amplified on facebook at some of the most engaged with content and the facebook algorithm rewards engagement. So it's actually the opposite of what the some conservatives are saying that facebook and twitter are helping conservative us and helping conservative store stories reach bigger audiences than they ever could have imagined before the social networks.
Best Of Reputation, Reviews, Recommendations & Referrals with Mark S.A. Smith
"Welcome Mark sa Smith back for the third time and I do believe that essay stands for super awesome. Is that correct or something? The adapter smart-ass depending on how you doing. Actually it actually stands for Steven antin with a name like Smith, you know, you need to have extra names and for me, it's my brand. Right, right. You're Brian Bacon off of the three big I Delight to be with you and I love our conversations and I'm honored to be a three-peat with you. And let's Dive Right In cuz we've got some hot stuff off and only yeah, we do. So as I was telling you in the precursor and earlier this week, I did a podcast and blog on managing your reputation. And today I gave a presentation about managing your reputation. So what I wanted to talk to you about because I mean you work in the the corporate world. I mean you're in the big you're in the big pond and you know, damn fortune five hundred companies. Yeah. Yeah. So you're playing with some big fish and we talked about I mean the two things that we did before was managing disruption. And then how do you catch a whale so yep Working with these whales the question that you know, we're going to get into today is about getting reviews in managing your reputation. So let's let's start off by talking about wage. You know, how do you get people to give good reviews? What's your what's your process or what your thoughts on that? I love this. Well, I want to frame this up just a little bit. You know, I'm a small business doing business with big business and that has benefits and has distractions and attractions, you know, the benefit is that the checks tend to be large the distractions is that as you pointed out constipation compensation constipation. They tend to be slow payers. So you just have to manage all that and that said today we are all driven by reviews. So consider this listener a.m. The last time you bought something from Amazon that you had never bought before without checking out the reviews. How about you Brian? I'm just joined Amazon Prime this year and I can honestly say yo, Coolest thing ever you get something delivered on a Sunday. But hey always check the reviews. I mean, that's every time it's price and reviews. Those are the two most important things to me and you know, we look for a couple thoughts and reviews number one is we look for you know, how many five-star reviews and we look for people that are having genuine problems. And for me. I also look for the negative reviews because I want to find out what kind of problems people have so I can say no that's not a true problem or I don't expect that problem or or to say, you know that I appreciate that Insight. I think I'm going to choose something else. I'm sure it's the same for you know, absolutely. Yeah. I mean that's you know, I'll definitely look at the negative reviews and if it's if it's something, you know, if there's enough of the same thing that's usually because there's always a troll or somebody out there that's going to be something negative cuz they just were not happy that day, you know competitors do it all the time competitors frequently troll products and so in the world of Amazon you look for a job. Flight purchased it they really buy it if they didn't really bite. Forget it. I'm going to ignore that. So the point that is that we do we're we become we become a review page driven society and the second example of that is Yelp know when do we go to restaurants without reviewing them on Yelp or without having somebody say, oh, you gotta go try it out right now with have to have reviews and it's built into our DNA now. So with that it means that we have to collect reviews we have to ask for reviews. We have to post reviews we have to manage reviews and the best way to do that is to actively ask for them. So, how do you go about it getting reviews Brian see now? This is a place where I disagree with you because when you ask for a review page, you ask for a testimonial what most people say they say, yeah sure. No problem. I'll get through and then it just sits and sits and sits and then you remind him a second time you think about it a week or two later and say hey, can I get a name? Review. Oh, yeah. Yeah. Sorry I forgot about it. And then you ask him a third time and then they started getting annoyed cuz you're bugging them. So the way that I do it and the way that I found the most success and this is actually based on a book that I read called The Hundred zero principle and it's buy one of my mentors is name is Al Ritter and you can actually get it on Amazon. It's written by it's a by company called Simple truths and his principal is not give a hundred percent of yourself a hundred percent of the time expect nothing in return and Watch What Happens the way that I get reviews so ask for I give them a lot of used to people that I work with. I'll go on LinkedIn and I'll write them a review. What is LinkedIn do that? LinkedIn actually says, hey you got a review from Brian Basilico. Do you want to return the favor of nine times out of ten? We are competitive we as we get a review we're going to say, well, he wrote a really nice review. I'm going to do a better one and I'm going to put more thought process into it and I'm going to do it now because Want to return the favor at this moment and I would owe you right about 70% of the time. You not only get the review a lot faster or the testimonial lot faster. But what you end up getting a much more glowing heartfelt thought-out review beautiful. I love the idea of give a review to get a review another strategy that I suggest is to ask for a review when somebody compliments, you know these days when people say thanks a lot of really appreciate what you did for me. Most people say no problem don't ever say that you're wasting an opportunity. No problem. Lies that what you did has no value and the world was sales as in politics is run on a favor bank. So if somebody says thank you put a favor in your favor Bank. You're welcome. I wage you do the same for me. Would you do me a favor and which case they're going to say sure. Would you mind just typing that up that those same things and I know you also record it when people are dead. Online and so you just asked me if you can transcribe it. That's a brilliant strategy. Yeah,
French Open: Rafael Nadal beats Novak Djokovic to win 13th Roland Garros title
"To win this year's French Open. This is an adult twentieth Grand Slam title this Tyson with Roger Federer for the most of all time on the men's side. Match with Jovovich was a landslide yesterday as well. Afterwards, even Jovic. Said Nidal played a perfect match on the women's side unlikely winner came out on top nineteen year old Egos. Phone Tech is ranked fifty fourth and she took home the trophy, her first tour level title she beat the number four seed and the reigning Australian Open champion. YELP is now labeling
"yelp" Discussed on WIBC 93.1FM
"When we noticed an unusual uptick in reviews that are based on when what someone may have seen in the news rather than a firsthand experience, And they said now, when a business gains attention for reports of racist conduct, Yelp will place a new business accused. It's there. It's a label called Business accused of racist behavior alert. On their yelp page to inform users Now the problem with this is that it is it's unbelievably arbitrary. And it's pretty shading. This is a sketchy because it could be so abused you could have bought. You can have fake accounts that do this, and yelp isn't the best at verifying those. And they also I mean, there's all kinds of stories about at yelps Phoenix office, Some insiders say boys club atmosphere fuels racism and sexism. That's that's it yet. Can we put one of those labels on yelp? Here's Here's what I asked. And I and you can't you can't just make up stuff. Tio Tio hurt a business. But the thing is, is that simply wearing a red hat is being considered racist now. And that's my That's my concern. There are such a There are absolutely examples of racism and racism is exhibited by every single demographic and it's a lie to state otherwise, and there are absolutely examples of sexism out there. But the problem is that there are certain things that we have witnessed that we're told a well, if you simply wear a red hat, or if you just vote Trump or if you then you're a racist. You're accused of a moral failing because you were an article of clothing signifying that you support a particular party or candidate because of their policy stands and that's so incredibly disingenuous and it's an abuse off. It's an abuse of that accusation. And so I had asked them, I said, So. When are you going to start Do is this what about for businesses who discriminate against those who wear red hats? What about businesses that discriminate against cops? How many times have you heard of police going into a business and being traded poorly Are is yelp going to incorporate that same thing as it relates to police? Are they going to incorporate that same thing is it relates to individuals? Who maybe where Trump shirt or where? Trump hat, a maggot head into a business? I'm curious. What about Second Amendment supporting people? What if your lawfully open carrying in a place we can lawfully open carry are you going to be is that business? Is that business going to have a badge that says they discriminate against people who exercise their constitutional rights? So we You can make a better incision isto where we want to spend our dollars. Just saying You go. They're politicizing everything. And then someone goes, Jen. You guys replace the phone numbers of small business with grubhub numbers, So you steer more revenue towards yourselves. Cool virtue, signaling the way we have a.
Google's antitrust troubles
"After years, of scrutiny into big. Tech. Something is finally happening. Last year the Department of Justice and the Federal Trade Commission open antitrust investigations of Google facebook Amazon and Apple. And now, a lawsuit against Google is likely to be the first real action taken against big tech. Joining me explain shrink Ghaffari a senior reporter here at recode. Hey, Seraing. Hey. So the Department of Justice is planning to file a lawsuit against Google any day. Now, what exactly are they claiming? Google has done? So we don't know the details of the lawsuit until it's filed, but we that generally, they're expected to accused Google of trying to disadvantage its competitors like Microsoft's Bing which another search engine by not sharing data with them and the data that other companies need to thrive. We also know that they're looking into their search advertising. So Google controls, a sale of both that toolset people used by ads as well as the actual space under the searches. So that could be accomplished conflict of interests at the Justice Department accused glove. So what exactly is at stake here? Google obviously, they're gonNA throw every lawyer and lobbyist and smart person they have their at this lawsuit but one of the stakes for one of the world's biggest companies. I. Mean the stakes are huge. This is probably the biggest existential threat to Google business right now because the most extremity would be to try to break up Google business and separate business from its other businesses the you can accomplish that that's right but. In reality, these kinds of cases are going to take years to resolve, and that's the kind of Microsoft. But just the fact that Microsoft was under the Lens of an antitrust lawsuit prevented it from being able to really dominate the Internet the way that that was trying to. Write. This is the antitrust lawsuit brought by government against Microsoft in the ninety s when Bill Gates was running the company and write a lot of people think that ultimately it it led to at least a momentary fall in Microsoft stature Christopher. There are spending so much time fighting the feds that's right and yeah, we saw Microsoft back author trying to bundle their hardware with their software in terms of browsers as aggressively. So, serene care about big fancy lawsuits or big tech companies scrambling behind the scenes and you just care about Google the product you use every day. What could this lawsuit mean for them? It's too soon to say for sure but ultimately could impact what you see when you type in something on Google right? Because if Google has to be fair to other competitors, they may have to make sure that when you search in, let's say a restaurant name that you're not seeing Google's reviews for that. Restaurant over yelp earn other company. We don't know this is going to end up going not far but that's just one example of how Google's competitors have said that if antitrust action were taken at a severe level that this could help consumers potentially because they would see not just the suspect Google wants to promote in terms of its own businesses when you search things but other players to, and we take a step back from Google specifically, we're expecting this lawsuit right to be at the front. Edge of a wave of new scrutiny on big tech companies that isn't just you know people yapping tweeting or complaining I mean, this could be the first of several lawsuits, right? That's right. A bunch of states may join onto this lawsuit They can also file independent ones so and you know several states have signaled to do that So this is just the beginning of Google's headache. They're also facing potential congressional action at a Democrat led House Committee is going to is is. Expected to publish a report about Google and the other big tech companies and their antique potentially anticompetitive practices this coming week as well. So just the beginning of people's problems on this front, right this feels to me like the beginning of a new era were. It's not just complaints and talk, but now we actually have real punitive action if the department justice wins this lawsuit could Google look like in a couple of years tell me about what the worst case scenario for Google is. I mean I will. I. Will Nuances with like. We are seeing the beginning of the beginning of action, but it is a very politicized action under the current DOJ and a lot of people think that the Jake is rushing this one out because they bill bar attorney general wants to get this out before the
"yelp" Discussed on How I Built This
"This industry has just been absolutely hammered unlike any other industry travel leisure as well. . So many people go to yelp for restaurants. . So did you anticipate that pretty quickly early on that restaurants we're going to get hit or did that come as a surprise to you? ? We had some sense that restaurants are gonNA, , get hit. . What of our? ? More Cedar product managers of Chinese person who had lots of contacts in China and was relying like all the changes that restaurants were going through in. . China to try and adapt at the outset of the pandemic like this is crazy. . They're doing all these things with temperature checks at the door like delivered new delivery things partitions, , and it just seemed so unlikely that that could be our reality especially at that time call it early March, , we were studying this and everything still felt normal <hes> but it was you know pretty soon we could start seeing impacts in some of the cities that were hardest hit in the. . US. . So for example, , Seattle and <hes>. . You. . Know that obviously got US thinking about business ramifications and okay restaurants, , which is a big portion of our traffic are going to be hard hit. . You know what can we do? ? We weren't going to charge restaurants for instance, , for that period where traffic was following and even if they were getting some value, , you know the everyone is thrown into total chaos and like there really isn't a whole lot of point to advertising. . Traffic is falling like that. . So so pulling together, , a bunch of different things to support the restaurant nightlife industry at a time, became , a big priority and ultimately culminated with about thirty two million dollars, , worth of forgiven fees and young. . To Support Restaurants Jeremy Your Business Model depends largely on advertising on businesses that advertise on the platform and businesses that depend on ads have had a difficult time because companies are cutting back on their ad spence. For . obvious reasons, they've , got to preserve cash in many cases. . And this has actually pretty dramatically affected your business yelps business right I mean over the over the past year that was one of the scariest things a particularly about march in April you know in a pandemic especially as things are shutting down. . WHO's buying advertise wait? ? <hes>. . So that was my great fear was you know is our revenue going to go toward zero like maybe it's not zero, but , is it going to go towards zero pretty darn quickly. . We had some very stressful difficult conversations around my the different potentially catastrophic scenarios. . What would we do? ? How do we survive you know? ? Is there a freeze? ? The company amber type strategy literally was something we were talking about like where we just go down to the skeleton of staff fits a nuclear winter type of situation. . Fortunately, , the world did start to re stabilize and as the panic subsided, , there were businesses that actually were doing even finer good <hes>. . You know like as all of us were sheltered at home. . Suddenly if your toilet backed up, , you're calling the plot a plot. . Being more busier and some people started moving <hes> later in the pandemic mover traffic was doing reasonably well and so there ended up being areas of our business because we are diversified we're no obviously widely for restaurants, but , we also have. . Reviews and customers in all sorts of local services categories as well. . Area of the business has been quite resilient contractors and and and so on. . Interesting I remember when you on the podcast <hes> you talked about to crisis moments I remember was when you were x dot com and you were just Totally, terrified , that I think that pay pal was gonna like crush you guys and you'd sleepless nights about that and then the other one was when you started yelp and nobody came to the party like it was really just didn't gain any traction in the in the months many months and you will really worried you had a lot of anxiety about and you talked about that and this sounds like even more intense what you went through in March and April. . Just probably personally, , I? ? mean. . Planning for a nuclear winter. . But in in some senses like I wonder whether anticipating that possibility actually was in a sense probably the best way to game out what your strategy would be. . Because in the end, , it didn't work out that way but it but you were planning for the worst. . Yeah. . One of the things that I would say was beneficial of going to that awful place in our minds with I'd say at the early part of the pandemic, , it's hard for people to really wrap their heads around the scope of the problem how big the problem is how it's going to change our lives it just seems. . Unbelievable. . and. . so by forcing other executives managers, etc , start thinking about this, , this could be the big one just so to speak. . You know it gets you into a brain's base that did shift everyone's thinking to. . The A big problem. . We have to take this extremely seriously, and , there's going to be big changes and moves that none of us are going to like we have to do to ensure the survival
"yelp" Discussed on Cheers To Business
"The majority of people are cheering for you are rooting for you. Focus on that I know it's hard as a business owner when you feel like you've been jabbed or an unruly customer and you knew they were GonNa leave that bad review, or whatever and people are coming through and deciding on Blair. They want to spend their money. They are looking at those reviews, so it's very important that you grow your businesses in person and you want that traffic. However, it's. It's very very important right now. In our current situation to move it to the online format making sure that you're just as strong in person as you are online. Stop doing the same thing. You're going to have the same results. If you keep doing the same actions, be willing to shake it up a little bit and get other people's opinions, absolutely right, and so I think that's our biggest advice going into reopening guided absolutely, and it doesn't cost you anything. Hey I'm Karen I'm a former CPA entrepreneur business consultant with big ideas, and on the mom I'm Katie. I'm a payroll specialist business owner and detail oriented person that makes things happen and the daughter welcome to cheers to business. Everybody welcome to the show. We were going to start doing some shows about reopening. Life is forcing us to pivot once again. So what can you do for Your Business? Right now. How do you keep open without a storefront? How do you get your message out to people to let them know your talent of what you did? One way source we've found is yield, so we have Juliet on the show today of so excited. She is contagious excitement and I wanna be you when I grow up. Because you're so classic, no way you're real Shiro, let me just tell you and the fact that I am dressed and somewhat put together and here with you. Today is a Christmas miracle, so thank you for the invitation and you saved me for myself. Don't you well? Look beautiful and we are social distancing here in the studio now we can put that aside and move on. Let's, let's do that. Okay so you and I have known each other for awhile and like every time we meet just sills the Dylan. A friendship that I'm looking to grow more and so a new. You worked for YELP, but I don't really know what.
"yelp" Discussed on Marketing Above All
"Today's topic is marketing with YELP local businesses. Have a love hate relationship ship with Yelp and I would be lying to you if I didn't tell you that I have had many times that same feeling and it tends hence to be a lot to do with the reviews and I'll give you some more insight around that But then I'll give you the step by step but if you decide to put this in your basket of tools how could you actually leverage yelp to your advantage because at the end of the day the fact of the matter is Your prospects and customers are on Yelp. It is one of the top use tools for local businesses. And they're obviously some industries that YELP ELP is really really huge in so restaurants for example childcare car shops mechanics annex hair salons. I mean they're they're everywhere. It's a massive massive website so the context next is that a lot of you listening probably have been burned and what I've seen in the past from Ben Burned. Is that often. The people that leave reviews. On yelp they tend to be a little bit harsher than they would with some leaving review on Google or facebook for example Apple. Now I don't know if it has to do with the type of people. Then that are potential using yelp or that yelp can definitely has the stigma where people the voice a lot more of their concerns like their food critics all sudden for example but it definitely often attracts some negative have reviews and where people have been burned. The past is there have been what I would call conflicts of interest with yelp calling off for advertising and then some of your negative reviews getting pushed down and positive ones kind of pushed up and vice versa if you refused to do advertising that all of a sudden you had a really great yelp rating and now it's it's trash. There's a lot of strangeness that Has Happened Now I haven't seen much of that as of late I don't know all the things that transpired by any means And that's what this episode is about. It's how can you actually leverage the platform. But I wanted to put that out there because I could tell you that I can name quite a few of our current existing customers is that they won't even let us touchy out because they just have such a bad taste in their mouth so putting that aside it can be a great it platform to drive. You leads so let me give you the step by step of higher you actually leverage Yelp so the first step is Like a lot of places online they create a listing for you. So if you don't have access to that you've got to go in and actually fill the form out in claim your listing. That's step one before you do anything else because now you can go in and then step two is you can start to update the information. Update your hours. I want you to start putting pictures pictures as many as you have that. Look good pictures of your place of business products services all that good stuff. I want an all in their Joe. Step Yep one claim the listing. Step two is you're GonNa then take all of your content and make sure that everything is perfectly updated on yelp again hours your description the keyword tags and things like that that you want to be found for the phone number I would encourage you. He used tracking phone number. So you can track. How many calls? You're getting from yelp those photos. I WanNa make sure that that yelp page that you have it almost ends up becoming a little bit of a mini website. It really you can put a lot of great things on it so I I want you to really think of it as an additional kind of website platform or tool for you after. You've got that done the next thing that I want you to do is there's a feature. It's called Click to call so that allows people to very very easily. Click on your phone number and then instantly they call you. People are deathly using yelp to find businesses to research to read reviews so leverage that click to call feature. Turn it on so that you start to generate more calls and again if at all possible use tracking phone number a link in the show notes to the episode that I talked about phone I'm tracking and just tracking in general the next piece with Yelp. Is there something called yelp deals so you can put put up a fifty dollars gift certificate and a different deals and things like that that people can actually purchased rate on Yelp and people are doing doing this often so it's kind of a little bit like group on but just a better option. You're not having to do a hundred dollar gift card for ten dollars for example. Not that GIRBAN. uh-huh forcing you to do that but don't get me started on groupon similar to Yelp love hate relationship with groupon so it's putting up. Those different deals tools to start to garner some attention especially around holidays. You can put up different deals you can be changing them up testing different things and actually generating some income income right off of YELP. So that's another. It's one of the most underutilized tools on yelp minute. It's a great advertising tool tool so now we've got your listing claimed you updated it. You added content good photos. Your hours are good attracting phone number now. You have added a couple of deals one or two deals for example. There's two more steps so the next step is I want to make sure you drive somewhere positive reviews to your yelp profile so in one of the prior episodes which I'll also link in the show notes I was talking about generating positive reviews. I WanNa make sure that you have a handful of of really good reviews on yelp because if we're going to start to promote it more you gotta have a good good reviews just can't be to review was one of them's a four star Williams a two star and we. We've got to make sure that you've got enough a tangible in quality reviews for this platform to really perform well for you the final step. Then after you've done all that I want you to do all that stuff first and then I want you to basically ignore when I'm about to say for about a month but I don't want you to forget it so I want you to look at how all that stuff goes and the back end of Yelp you can see your statistics to leverage the stats. Use that tracking numbers you know how many people are actually calling calling watch it for about a month and if it starts to perform well. The final step is to consider YELP advertising. It's similar similar to Google and facebook and things like that. We can start to make sure that your listing gets featured. So you're the premier auto dealer the premier childcare center the the premier restaurants. You're going to show up higher in the search results to drive more attention. But I only want you to do this after. You've been able to kind of validate it yourself. That people are continuing to use it. You're getting some calls and messages even potentially selling some deals. But it's a great platform if you you execute it leveraging the things that I taught you so. I hope you've enjoyed this episode. I know that I did have a wonderful rest of your day. I'll see you back here tomorrow. Good morning good afternoon and good night. Thank you for listening to this episode of marketing. Above of all get out there make a change and take some action and hey don't forget to leave a five star review and tell all your friends. This is the greatest marketing podcast. Ever ever we look forward to seeing you here tomorrow..
"yelp" Discussed on WNYC 93.9 FM
"And I almost wet myself a small yelp excuse from my throat I turn around to see Jeanine I hate everything about except for the fact that I love everything about her I don't think I would actually ever want to kiss her so much as I want to possess her consume her eat her so that nobody else can have her usually seen your face she's laughing at me but not quite mocking me not quite is this so she flirts I I slipped a finger into the pocket of my jacket I don't know why exactly but I don't want her to see that I that I have it a bunch of stuff crashes to the floor over to another section sounds like toiletries I say we both run toward I'll ninety seven we stop and mascara crouch down and listen to what sounds like shuffling Jeanine starts crawling towards lipstick and I try to grab Rangel but just end up with a shoe in my hand she looks back catches me watching her from behind frowns then motions for me to follow we stop at the Maybelline end cap just in time to see someone or something shambling toward a beef jerky sample section Jeanine freaks and then the thing lets out a groan and then she and I are both up on our feet and running and we round the corner into eyeliner and come face to face with it whatever it is only it's not a net it's a her zombie a one man zombie woman she's older than Jeanine closer to my age maybe early thirties missing a little bit of her face but otherwise sort of pretty in a melancholy way shoots nervous messaging but Jeanine's gone flat out sprinting screaming all the way to power tools pretty zombie lady holds up to different tubes of lipstick one blood red and one that's more of an earth tone and then I understand she wants my opinion I step back and look at our skin which I guess is sort of like a grayish baloney color and I point to the earth tone to it matches your blouse better I say he's holding a lipstick in a right hand which is a hole where the ring finger should be I pull her digit out of my pocket and I offer a tour she takes it and jam soon the whole were used to be in some sort of nods as if to say thanks she starts to creep over towards accessories we shop for a while together like this she picks out a couple of options I give her my choice sometimes she goes with it but a couple time she goes the other way at one point she stops in front of a mirror and looks at herself I'm looking at her look at herself wondering what is she thinking and we lock eyes were making eye contact with each other in our reflections in the mirror she's clearly thinking about someone may now this is crazy but is it I don't know I don't know anything and even things armies could think and I'm thinking maybe she's not thinking maybe she is under the control of someone else maybe I am too pretty zombie lady move slow and by the time she manages to pull together a decent looking outfit it's a quarter past two just as I realize that I haven't seen Jeanine and a half an hour I hear her voice booming over the PA system hi man firearms she says I pick up the nearest phone no no no she's not going to hurt us I say my own voice carrying out across the cavernous store I just hope zombie girl understands me what Jeanine says she's going to she's going to eat our brains now I don't think so that's not what she's doing here then what is she doing here I say she's getting ready for a date before Jeanine has time to process that I look up and I see pretty zombie lady's face on the giant HD screen hanging over home entertainment I say watching her try to figure out the camcorder what I gotta go Jeanine can hear my voice that something's very wrong what's happening she says well our friend just discovered house of the dead to I approached carefully I stopped a few feet behind her we both stand there watching the demo for a while limbs being blown off exploding heads and when she turns around I see that in her blink I'd kinda way she looks hurt should the trade Jeanine comes marching down the aisle with a hand cannon her skinny arm can barely keep it level she's got a point it pretty zombie lady right at her head zombie just looks at your name I'm blanking almost as though she wants to get her head blown off which I suppose is understandable I mean she start off tonight excited for a date and then she comes in here and sees this game and now who knows what's happened or self image picture of the world I mean is there such a thing as self aware izombie Ken is on me really realize what she is I mean maybe there's degrees of somber occasion and she's not quite all there yeah maybe I'm partway there myself I put my hand on top and jeans and slowly lowered the gun her hand is warm and full of blood and I should be excited to be touching Jeanine but instead I'm worried about zombie lady she scratches her finger nervously until it falls off again and hits the ground we all just looked down at it the house of the dead demo is starting over a bunch of zombie heads exploding on screen Jeanine still got the gun in her hand I'm trying to figure out if this is the best day of work ever for the worst why am I so self conscious one of my so scared off you know what it's now or never would you like to go see a movie on Thursday are you asking me or her Jeanine says well it looks like she's already seen somebody I say he looks at me for a long moment like she's trying to look inside of me almost as she's noticing me for the first time yes Jeanine says yes I would I looking zombie lady who was staring at us slack jawed whatever flicker of awareness I might have seen behind her eyes a moment ago isn't there anymore she turns and drags herself towards the exit and then when the wash of the automatic double doors she's gone I wonder if she's still going on a date I say I'm pretty sure she's going to find Burke insure on his brain Jennings says gene and I stand and watch what feels like a really long time enjoying the mix of hot and cold air here the boundary of the store glad to be on.
"yelp" Discussed on KIIS 102.7
"Yelp. Left. At the. John. Joe lumber. Bank. Latino? Go on. Go. Does. John. Komo. Luca. Team. Everywhere. On the show. Me into journal soy. Also. Doc. I. Christova every. I don't even try. Negative. As. Don't. Don't make me every. While I try. The. Often. Get you. Way what? I just wanna stay. Sometimes pieces of peace in sons peace of mind. Sometimes. About. So. So again much I. That's easy to say we have a list of people that we would take for them. For everybody. Through metaphorically for literally. Even. Question. So they. They and much. I. Thinking. Avenue thinking, too. Avid, thinking too much. Thinking. Thinking. Kanye, how big is your mansion? You work in focused on fashion. Pretty. Got. But you say baby. Foreign. Hey, joe? Better at a one. We at the same house. If you one. Still. The phone. Still me, California. Heard that's expensive. Famous on fixes. No need for the money. Still. At a one. Oh. That we have to say. Ways. Take away the California. Sequel meet look like McGrath screen occur. What are no snakes? Mother,.
"yelp" Discussed on Travel Business Success | Helping Tourism Professionals Realize Their Dreams
"The i'm not saying it's gonna be one hundred percent guarantee that just because you're adding sotos it's gonna stick but it definitely helps to add a photo of of that person doing the work or you go to you. Take picture of your pizza hosted under review. So i'm gonna. I'm gonna give a lot my particular tip on this in my my bit of an angle. I know that different people have different philosophies about asking for reviews or incentives or this or that. And i'm a huge advocate of reviews and all platforms and i it definitely used yelp and i've had clients use yelp and had the full the full range of experience. Mostly good is that. I am an advocate of letting people know that one of the greatest is asking. How did you find my business. And i'm willing to bet if you asked that question of people who are actually became suit consumers and you ask them they probably said online. And then you ask the question. Did you read any reviews on my business. And i'm willing to bet that at least seventy five. Eighty percent of the people actually pulled out their credit card and bought your trip or used..
"yelp" Discussed on Travel Business Success | Helping Tourism Professionals Realize Their Dreams
"Yeah it's true in the fortunately folks is the other ninety. Seven percent generally are pretty level headed and mostly intelligent and if they see a disproportionate amount favorable to you and even if they're like my wife because the ones i and and and they'll they're going to read the other ones go okay. There's this person was off or they were having a bad day. But look at all these positives so you know. Just just get over and it's going to happen. Yes follow advice about following up with them and even even if you're convinced that you're right and they're wrong there's there's a there's another thing well. My wife has which i think is brilliant in la relationships but in business and it goes like this. Do you want to be right or do you want to be happy. So get over being right and work on making people happy in the wrong. So let's let's talk about the the the yelp filters in this the thing that if you're not aware this folks that there is a within yelp. There's a thing called curly recommended and where certain reviews no matter how wonderful they are. Get put into this. Not currently you can go see them but you really have to work for the find it especially if you've got a bunch of reviews so how how do those these filters work and give us a little background on on them and then i'm gonna i'm gonna ask you some pointed questions about that. Sure sure So on you know. I'm not an engineer. So i don't cold the secret formula if i did algorithm might be very rich because i be selling it business owners so they Knock but yeah it is. It's algorithms just constantly. Running every single day is looking for for key factors. Whether it's how long that person has been on yelp for like a semi moms doesn't use it she Creates account no no picture. No friends no. You know one review and goes on there and expects that review stick. We just don't trust them yet. We wanna make sure that we're getting people that are currently Constantly using al to trust them. I'll be it's a double edged sword. I get it. We wanna make sure that you know..
"yelp" Discussed on Power 106 FM
"The coupe. He laughed. Call the. Yelp. I. Draft. Yes. We'll. Josh. Prevail. I..
"yelp" Discussed on The Solid Verbal: Living College Football
"Get in believe high at Princeton for just eight dollars. That's less sense. Oh, yeah. Go to this game. Go see, Princeton. I'm going Lee high going engineers here. I think I'm gonna go. We high as well. So I just saw as as a bit of a tie, I googled Princeton and yelp because I wanted to see what the best restaurants were were a good diner by campus. So you've already saved so much money by only spending eight dollars to get into this game. Do you know that Princeton University has yelp page? Okay. As in like people review the school. Okay. On yelp. Four and a half stars. Wow. Seventeen dollar signs, but on yelp very expensive. I, it's, it's telling me you should go to. There's a lot of weird looking restaurants here. If you're around this, go to Agricola eatery. Looks pretty good. Three dollar signs treat yourself. Is this a half? Is this a thing where the colleges are now on yelp punky at Penn State? How. Oh, how states yelp review four stars. Okay. Penn State is in state college. Way. What let's let's see if we can find the worst reviews of Penn State's pens all I'm saying Penn State university to reviews three and a half stars. There are. They have to do some consolidation here because I'm looking at a different one that has twenty one reviews. I was very pleased in grateful. We went to the alumni association. The staff was appreciative of my mom's visit and stories going. So I'm saying the tour was conducted by two students. One was lovely, and the other was in audible, we toured the classrooms. There was not one professor to provide any insight on the classes. The need for printers was so great. Some students raise money to buy their own two stars, November twelve, twenty seven, not a good school. I had many classes at Penn State where I was number four hundred plus students in the forum and sparks buildings..
"yelp" Discussed on The Friend Zone
"And you have the separate hear motions you know what i mean because i'm like who am i to tell this first of all i'm not gonna gossip i'm not going to be like well let me tell you 'cause the garden asked that when you put it in the context of a yelp review of a human yup review i got putting out fishing of leg what are your thoughts on him 'cause i've heard x y and z he was like i know you know him i don't know if the guy knew that i data him and maybe he was fishing i don't know but have you ever been put in a position where you had to give carfax or a yelp review on some whether it was for a job it could even be the someone had asked you maybe they're interested in dating them encarta just want to know what your experience was you know what i mean just leers jason where you like how honest do i want to be in this moment but also don't wanna black anyone's blessing 'cause i don't believe in that you know like he was a dick and had a lot of issues but that has nothing to do with this opportunity there coup potentially change his whole shit his whole trajectory and who am i to like not even the hour the power because it was just a conversation you know it wasn't like i'm the reason he's gonna either make it or not but it goes to show how you just never know you know like when you when you treat people in certain ways you never know when they'll have to be in a conversation with someone that is deciding something about you they'll be the one that be asked you know like is this interesting the way life works so i'm curious have you ever been putting opposition and beyond is where you able to separate your personal feeling.
"yelp" Discussed on Recode Decode
"Yeah it takes some i guess an act of humility to say all the stuff that we built before it might not actually matter from now and you made the transition pretty compared to other companies a lot of them didn't a lot of the mid so you when you when you're thinking about what's happening next how do you look at it this transact talk a little bit more transaction mall because i think you a lot of people you know they have individual screenings like open table i only use it for information for reservations or i use razzie or whatever it's just using restaurants as an example of something i use a lot talk about how you why one site for doing that because you could transact with a plumber you can transact with all kinds of people i mean so often i talk to people that maybe have one of these transactional apps but then also you know love yelp content and then they're complaining about what if the bounce between and then i go to this other app and then i tried to get made a restaurant reservation on yeah well you just swim now i'm in no way and yelp reservations are something like eight thousand plus now on the platform a lot of good places so consumers you know they don't just want to find the information they also want to take that next step and so we're we're trying to add that functionality wherever what's the fastest growing area that requested quotes been on fire so the home in local services areas really hot for us we also make a lot of money it turns out the those businesses a lot on on ads and leads right.
"yelp" Discussed on Keith and the Girl Comedy Talk Show
"And this is annan anson machine right yes sunny but he can get it so now i don't know if they were too scared to give the message to him if over christmas holiday he here's his messages i don't know if he's a knowing what happen i think he knows though he does colmey and says okay so the barter grain we have to go over again because you know i don't want to do adds or whatever as though he didn't see the cement mmhmm i wanna do a podcast about aftercare i we know we explain them email and you know he sees the emmanuel at tim me i know he he heard the voice now because he so micromanaging he's he's managing what literally comes out of their mouth to you right as he should fire everybody in just be that person right once though so timmy he didn't miss any i don't think so so he he says to me in in a voice message a look uh we have to talk about this part agrement you don't have to come in after all to talk about it we can discuss it over email which we already dead but allman thinking is is he sang you think i'm rude and unprofessional so you don't wanna talk to me in person to discuss this we can discuss an email so we don't have to talk um and would the surgery yields at will both just be quiet and i'll do the surgery we don't have to talk namur we do that i just said you're rude and unprofessional to your staff in your debate you're thinking okay we cork around that nancy i can cite in rome this podcast idea that's what i think is happened that's insanity he's insane grant easily he's absolutely insane he's crazy person and so i look at the starter little more on the internet and it is one thing after another nevermind crazy yelp reviews and when you read good yelp reviews about him you learn that the he takes off one hundred dollars off your bill if you write a good yelp review.
"yelp" Discussed on Keith and the Girl Comedy Talk Show
"I put this on their website all the pictures are magic you would think we're making this up right all some of them are framed that's right or more frames summer ripped similar some of some of them are written non like the the owners comments like fuck this guy or whatever right so did these only by the way the yelp reviews you would think they were good plastered all over world there all negative like not even just negative this place should burn down tape shit and it really put a bad taste in my mouth no pilot shit because you're past the sucked soda the chicken it says well you're gonna make the wall it says in the middle of the wall yelp and the yelp symbo you know that star someone doesn't like us and then you're just reading review after review and then an enacted went to the bathroom first right it has the i would have laughed honestly it has the guys the owners response under at all smart asan where like maybe you don't even like italian food everything spelled wrong by the way he's putting i'm at accent because the on her does have the action and also rights like he has maxiyacht 9'0 because my parents do and i can see the accent in people sometimes this review is based on my experience today with their customer service we had a first time dinner there and other night which was good and sergio was very welcome welcoming had a lunch they planned and looking forward to the launch pasta special post on her website well lo and behold i was informed by the owner's son that there are multiple websites and they are not offerings the 10dollar pasta when i pointed out that the menu pastas are quite a bit higher sixty to eighty percent.