35 Burst results for "Wordpress"
Software Engineering Daily
"wordpress" Discussed on Software Engineering Daily
"You work on WP engine and this is what I would consider probably the best WordPress hosting system, or at least up there. And I think people might have the perception that WordPress is easy to run. It's been around forever. Simple application front end with a database attached to it. But in fact, there are lots of complexities to making a scalable WordPress deployment system. Could you outline some of those complexities? What makes scaling WordPress hard? Yeah, and I appreciate the compliment there about WP and I agree that I think we're one of the best. And we've put a lot of engineering effort into building our platform to be very scalable and very performant for customers of all sizes. When I think about sort of scaling applications in the cloud or modern application architectures, I think about the 12 factor apps kind of approach that Heroku engineers put out years ago. And these are principles for application design around how you manage state, how you deal with deploying the software, and WordPress doesn't really follow those principles. It sort of predates those principles. And so for instance, there's in app upgrades and you can install the plugins and themes from directly within the running app. And the consequence of that is that state about what the software that's running needs to be shared by any replica that you have of the application. And so we at WP engine as well as other platforms out there, no doubt. This is a core concern. It's sort of a tradeoff between the flexibility that you give to your end user in terms of do I want those features and the performance or the scalability of the site. And we at WP engine tend to skew that choice in terms of giving builders, flexibility in terms of how they build their site, how they manage their site within WordPress. We give them the flexibility and take on the burden ourselves of ensuring that we can scale up and scale down that we have a fast performance file system that we have caching in front of it that ensures that most of the traffic doesn't actually require PHP execution, which is the language that WordPress is built in. And of course, we also integrate with CDN partners to provide the static content as close to the end user as possible as well as provide things like DDoS protection and other things that if you're going to do it yourself. These are all kind of concerns that you would have to have to worry about just to get the kind of scale that we have at WP engine. What are the constraints of having an application that is purely built around PHP? Yeah, PHP has come a long way. I would say constraints wise, the PHP runtime is execution is single threaded as opposed to something like a node.js where it has sort of process switching and embedded in it. So you get a request for a PHP execution, when the database query is being executed, the PHP code just waits, and that process or thread can't go on to do other work while it waits for IO is happening in the database. So you have sort of a more constrained memory usage because you have to you have to keep that process waiting for the IO. That's sort of the big difference between PHP runtimes and other modern web stacks. Can you give me a sense of the deployment model for a given application? So my website software engineering daily runs on WP engine. What is it being deployed in? Yes, so I didn't go look in our systems to see exactly where you're being deployed. But our platform has undergone an evolution likely you're on a more or less a lamp stack, so we have MySQL Apache with mod PHP, a varnish cache in front of that to provide page caching, and then we front it with nginx that allows you to have rules around redirects and rewrites as well as efficiently serve your media content that's stored on the disk. That's the core of our stack and then of course a CDN in front of that. And so what are the places where you can leverage the economies of scale, the fact that you're running tons and tons of WordPress rather than lots of ad hoc applications? Yes, so I think there's some things definitely in our caching configuration that applies across a variety of WordPress environments. Definitely most websites on our platform have very bursty traffic patterns. So very few websites are getting significant traffic all the time and obviously when you get up into the top 100 top thousand sites, you're getting constant traffic. But in the main traffic is very bursty. And so our platform does is able to sort of share the resources across multiple different WordPress sites, and we have proprietary technology to make sure that no site is monopolizing resources and that traffic that when your site gets gets traffic, it's going to get served efficiently. And quickly. The part of the advantage of using WP engine..
How I Built It
Is Podcasting Good for Promoting a Course?
"Podcasting. Good for promoting course now. I did a full episode on this And there's also i believe there's an accompanying accompanying blog posts. But yes i think that creating podcasts. Podcast your course i. I'm not gonna go so far as to say it's essential. But i think it is one of the best marketing and promotion tools that you can have for promoting your course and here's why people need to know like entrust you when they're buying a course from you. I learned this the hard way i thought. I'll just put out a course that people wanna learn about and they'll buy it right very field of dreams approach if i build it. They will come. I have a big audience in the wordpress base. My first course was how to build a blog and that was a failure for several reasons. First of all it was fully text based course when especially something like that lends itself to screen casts right. I'm where i'm talking about how to build a blog wordpress. There should be a video tutorials for step by step instructions how to do something not just texting screen shots second of all. There's too much free content on exactly how to do that but third of all people didn't know me for starting a blog. People knew me as a wordpress developer and so when people saw this offering they thought sure joe has a blog. But what is joe know about starting and growing and more importantly monetize ing a blog. I see no proof that he really knows how to do that. So people didn't. They knew me. They liked me but they didn't trust me in this subject matter area. So if you start a podcast to promote your course and we talked about this last week. Right with alister. Mcdermott on our live coaching. Call if you start a podcast to promote your course you can establish that trust with your target
The Podcast Engineering Show
WordPress Audio Recorder Plugin Lets Visitors Leave Audio Messages
"Voice recorder. Plug in for wordpress. Have you heard about this. I mean i'm sure there's a million plug ins for wordpress but this plug in is called voice recorder plug in and it. What it does is it allows your fans or your listeners. To basically right on your website like click a button and basically record a voice message for you. So i know a lot of podcasters do this. They want to allow their listeners. To basically send in voicemail and instead of using an actual phone number you just get one of these plug ins for if you're using if you have a wordpress website or there's other ways to embedded on other websites as well. I mean maybe not this particular plug in but there are many voice recorder plug in. So i don't know i found this one. I think a bunch of people use it and the link to it is in the in the daily goody itself so by the way. I forgot to mention in the in the show notes of this episode i linked to every single daily goody that i'm going to talk about so if you want if you want to see the actual post that i'm referring to just go to the show notes and and click through and you'll see the actual post so and then in the post it links out to the actual voice recorder plug in so you could check it out for
Duct Tape Marketing
How to Use Milestones to Map Your Customer Journey
"Now the first thing that we do is we break our stages of the work that we do into the common areas that we have for a business so obviously a websites. One content is another. Seo is another big a chunk for us social media. Email marketing paid search. We then throw in sales enablement just the very basic things you get done to to have a sale system in place customer experience when somebody becomes a customer a crm and an analytics and some of those you could make a case for being combined in a lot of businesses but we like to break it into those areas we call them channels because then it allows us to to further drill down and so the process almost works like an assessment. There are certain things in the foundation the very early on stages of building a website. There's certain things that we know need to be done before. That website becomes this lead generation or lead conversion machine for somebody there's certain foundational things in need to get done so we will go through and build a list of those things that we need to get done and then for each of those milestones as we call them. We will sat tasks for those so that if somebody were making taking this assessment and this is a if you look at this as a four-page list and by the way if you get a copy of the ultimate marketing engine you'll get these. You'll have access to these list for marketing. But essentially what we'll do. Is it almost run. Somebody through this like an assessment will tick off all the boxes they can answer yes to and then the ones that they answered no to. That's what we'll go to work on. And that's really one of the beauties of milestone thinking is that there really are only two two answers yes or no so we're not gonna have a question or a milestone. Does the website serve marketing or something goofy. Like where where. There's no real answer to that. I don't know if it serves or not but we would have an a question like is the website built on a content management tool like wordpress. We believe everywhere. Website should be built on a tool like that doesn't have to be wordpress but a tool like that. That's a yes or no. Has the site been significantly updated in the last twelve months. Numbers are good like to of this twelve months dates very very. You know you can say yes or no to
podnews
Popular Podcast App Pocket Casts Has a New Owner
"Podcast and website. Cokie costs is being bored by automatic. The owners of wordpress and tumbler. No terms were given co-founders russell avanovic and philip simpson based in adelaide. Australia will continue to lead. Pocket as part of automatic wordpress says we will explore building deep integrations with wordpress dot com and pocket casts which might mean they have aspirations as podcast hosting company. They do understand process after all
The $100 MBA Show
Is WordPress Still The Best Option for Building Your Business Website?
"Is wordpress. Still the best option for your business website. I want to start by saying that. I am a huge wordpress press. Fan wordpress nerd I have special feelings towards wordpress. That's how i got into web development. I've earned a lot of money building websites when i was starting out a built my technical and business chops around wordpress and i like it. Because i like to modify an edit and customize and design and we're pressing has been a lot of flexibility and it gives you a lot of flexibility even if you don't wanna do that like you could just by a theme and you install the theme and you just work within that the or you can go really heavy on the customization. Css schimmel or use different frameworks like the oxygen framework that we're using now that it is incredible. There's a lot of lot of options but a lot of people don't need all that and some might need it first of all. I wanted to say we're press is a fantastic. Blogging platform is fantastic for search engine optimization. It's got a lot of good points going for. It's a huge huge community. So there's always a way fix something in. Were press with a quick google search but depending on your business your business model that you do you sell. It may not be the best option for you. And i kind of was on the fence about this a few years ago but recently i've really come around and i'm really obliged now to tell my audience that is not the best solution for all cases. If you're on a e commerce store of yourself physical items and e commerce store for years i would just tell you know go with wordpress and us commerce which is a plug in very very simple setup. But today i wouldn't recommend that. I actually would recommend you go with shop. Affi- go with a shop off. I hosted website I know the shop of is different plug ins and tools for wordpress. But i would just go with one of their websites. Chop fi is just such a good platform and they have built such an amazing solution for e commerce businesses. If you're an e commerce. This is a no brainer. My book shop a fi is just so so good. I know there are other players in this market like we blay and squarespace and they have e commerce solutions. But i just feel like shop a fi ticks. All the boxes and more the supports incredible. I would not use wordpress if you have e commerce store because shop. A fine is just going to do it for
WordPress Semanal
"wordpress" Discussed on WordPress Semanal
"Eh show you the intercept said they say their seminal explicable. In the case. John lewis minnows. Democrats come from van economic with ababa channel. Dodos who here. Yeah all they want no matter. Edm benito's gap it and there's wordpress book donald surveys knowing according to geller acharya history to talk whips gone. Praise you navigate theon bogus from democ. Cynthia if bassey go seek it took tiktok can take won't impact in the web's dina going to minnows. I-in does it looks massillon. Finish the show you can. Mutual interest not going on peralto ally of onus then through sunday latinos. The some guy with maybe a think rather than and you get concept of calloway. Gallium indiscipline punahou. Goma cody charter laws. Minnows that theon international louisiana's atavistic audio. Deputy gwen or they go saskatchewan. Esto began to implement. Data united's percy aoc. I'm planning see doors to newman per one dollars. Guest up as unknown silent. Our opponents was below the knee be the enters deficit. They'll call you go. Don't new era in loftus. But with an emmy eddie. May's minsk his sas on camera. A lotta must call you. Walk on watch mainly utah implemented the. He's a big law. Suits the camera textile kasuga. Jama yama no they have. I was throw. Castro put in the text crazy. Lula correspondent for roy de mass llamas more. Sms go next jeopardy. If you need to get it can block one. Lead is the on by the screaming. Mandanas talking or witness mac one. Luckily there's more we've already others positive orion sockets komo night but abbott with his gap. If don't mean sacchi can blow blah baron. Okay all august. Hey look is local. Law stores electronical. Skip one earlier. This around me into the guerrero. I guess is still in as sort of an old telephoto etc are going to go get it. You saw support doctor. All of his career komo legal in does does as your implemented the gate. She has created by celebratory. The goes a lot in as little as loftus emails. Selene video they'll call you in the good samaritan the public school so they google tag manager. I must go more bleak. Our mutual ask us get the point for the therapist that historically are loss. Get the name of workers made muccio mcchord last october. Echelman of suadi dorian. That question manila. And it'll be okay. They become most marriage. And you'll does the industry as secure as about boogie. Doors barra dos as threat. So you better one dollars thing going towards their marketing. Your info ceo and for god's analytica al-basra postal cougars of the word bicycle. Demi lovato going into the waves. Komo connecticut and egos can blow broadcast..
How I Built It
How to Audit Your Website for Accessibility With Bet Hannon
"I want to bring on bet hanan ben. Hanan is the ceo of bet hanan business websites and we are going to be talking about their website. Accessibility sampling audit In earlier episode. I spoke to amber hinds about accessibility in general their tool the accessibility checker. Now we're going to learn how in agency actually goes about doing an audit and helping their clients Not get sued and having more accessible website. So bet how are you today. Great glad to be here. Thanks for coming on the show for those of you who are not build something club members be and i had a fantastic pre show conversation about craft beer. If you are interested in that you should become a build something club member over at build. Something dot club But for now but before we get into the nitty gritty. Why don't you tell us a little bit about who you are and what you do great so i run it agency. As that's focused on wordpress. I got involved with wordpress in about two thousand eight after i had worked for fifteen or so years in nonprofit management and doing some techie things for the organizations that i served but my position got downsized in that financial crisis and kind of stumbled into starting to do a little freelancing and then develop that into an agency and ben love and i love problem solving for people. Every projects like a little puzzle
WordPress Semanal
"wordpress" Discussed on WordPress Semanal
"As gwen of mass over wordpress washington-area one salvo that marketing still liam anthony into the waves door on a the webs the format of don't informed montello. Nevada basic does from guantanamo with others muzzle. What are they blogging. Amana guess editor. Plus he gets from playing him. The automatic block controversies thousands deborrah fia ivanov format animus as you want characteristic matt javelin recommend they'll plugging muster as the book domestic dempo lows on campus activism. Quarter million workers. Hr bail bystanders. There's the planning porchet around polka domestic. But i don't own talented parlamento now Mash of the unions they wouldn t shirt was still electric oppressor thera and kept going going dilemmas. Listen you get with what's gone. On and feeding a case history the almost ended in mashups yoenis extended look at this l. Makoto blogging artemis mobile. See then deter plus loadin as does stay be sold. You're gone felony baraban toys. Barra does say thing go asleep. I'm an oscar de monte alto painter were present that widows mass popularity eddie. Theon dot mil bent. Imon boy is the loss mathematical. Polaris arlos all sean super pilot. Oil empathetical que. Kostanic mass webs remembers contact form seven allowed to blogging widow paragraph for me. Guess what i meant. While you are with liberty ardo gladdens uniform and issues for does get noise own goes through door komo antidotes for lonzo garastas from campo coal get from at short trump hinted but when i say planning for excellent deal in think communist webs allegra to escape practicum into the format twitter contact forms seven-party dna. Mucci extents you at all that. That blogging kim mutcherson. Next unicef barrel under this tip line kept media uniform. Our stands up case office on this reality. Eat any some good support superstar contact from seven thousand super inclusive kamara contact from seven. You on goes at this point. I want to score of audra joost. seo or yo- sale now get the ceo. Multiple bar masic. Hula are gig. One of those who you know. Rather to banga l. o. k. d. one all up i lost power ashoka deal. Ask study procedure. Either device the post default opponent klay or supposed to we book or steeples. Text teletext though. He wound has vassallo external..
WordPress Semanal
"wordpress" Discussed on WordPress Semanal
"In an episode your dos santos. And i think there were the muslim group polos. Painter blogging does mass populace. They were in a lanyo. Those melvin ramos mosquito yield forget. This exeter bama so yeah. By all our fellow of print doors those l. podcast in the world press debut african boca moi. According invasion galata their academic historica workers. You have a lot of the bandit. Lost blogging and wordpress grotto's. Ns moment of the you know jay film utilize the scuttle and within the media. He says look nikola trough a nine year but on which where. She seen me about approximate. Jose mom gabler insurance in backend anastos they. They love my popularity. Nobody scott in is popularity. They won't you better known. The popular is either sort of. They're not border. The grammy in order this gutter yours go. Absolute custodian elaborate by deputy on of contra. Messages mentor race. Was that you think the center. They got nauseous. Blind law lauper benefactor. Which i did that. Sarah barshop iran discussion but in that is guest up on a ladder. Poon bushes eaten. Komo's own web video. That i knock on doors of luna will come in dozens and your portfolio are okay if some boko complex author leader machine schinkel. Yoke dictum odio bushels the program authorities nina's implemented corporation call yolo big guys telecom nominal alternate. Espn gust of bongo marriage. But nobody else. Asleep dollars originally subordinate. Yes authentic doors. Six theranos get us into web outta mighty. The sierra quando deathly compliant better processor can which i let us go paddling as the startled no common thin air mass in young women. They will call you. Telecom your e. l. dramatic amended. Does lattice gets here on our whip extent internal schedule enough owners. There was whip while we're there was those shows. Seven hundred automatic steiner's blow affiliates. Alaska would extend mass or simplemente superfit. Ac- the nausea the to whip each investigated latvia. She does winter skin. Or echo alabama lavish or game located to a circle. Hugo doors saw that both gastropod reality in las gabala the planet's no doppler We're gonna stop Daughters or blaming them. Abbas out there. Hello barbara the dossier komo news these days. Because she gets a little because he likes fellow and wounded barra end-of-season think aluminum by victim. And i was continued overlapping skills. They're calling bull escaped my daughter's alaska with c. One dollars videos. That are sunoco. Showed a good samaritan. Also they will attack manager william our wordpress episodes and get so the dossier will told stolen over mccain saturday. But i know you lawyers..
CodeNewbie
What Its Like to Break Into Tech as a Mother
"Things are being here thank you. I'm so thrilled to be here. This is like surreal very cool so you recently got a promotion from associate software engineer to software engineer at forms. Congratulations very exciting. So let's start from the very beginning and talk about how you got into tech. How did you break in. My father was a sales engineer. So i was surrounded by technology so in many ways i've kind of always been in tech but i guess officially my journey breaking in started in two thousand eighteen. So what happened then. What got you interested in. What got you introduced. So before. I started pursuing a career in ek i was a freelancer. It allowed me to stay home with my children. At first my son and then my daughter and i implemented wordpress websites for small business owners solar entrepreneurs that level and by implementing. I mean that. I found a theme installed a theme and then found different plug ins. That did what my clients needed done or what. They needed their websites to do. But i never got into the code. And so at some point in my freelancing i started getting clients with more complex requests that couldn't find the right combination of plug ins to make happen and so i then started to feel 'cause then i you know maybe search on the internet stack overflow or other sites and i would hear about php. And how if i edit the functions. Php filed than. I could get this to happen and that to happened. And that was when i started to feel the disadvantage of not being able to code. And i felt like i was coming up against a roadblock in my freelancing career so to speak so that was when the first occurred to me that i could learn to code.
WordPress Semanal
"wordpress" Discussed on WordPress Semanal
"The this'll be do do with To addison seventy dollars environment analytics analytics besiktas in other important classical now. Las movie dominator over nora. Not danny niaz body oregon. They're obvious k. the n. t. s. I would ask you this. Dna still kick one. Go to three thousand one. Intuit low connector or colorado formatted negative going. This regard celo. I am up to watch his allah impact on You did has money peninsula leaks. Your name son does jama's shorter bilateral negotia over and subsoil not came back okamoto. Yeah yoga says that the body is located. Quadrupling no foul. If the momentum's allow people's the website fast medical panic attack on north america should look at security m s tag manager but a dodo deep. Blue shoe shoe are you can astronautical. Medium thousand russian the shock level our cloud. Komo komo tono cfius looks rather they don't have any only nasrallah doc. Dental the into fluent was be another party. But the in russia's two-tone as a barrelgold what does not the boys squad yet. I mean the getting underway to test the cia identity get tops. Yoshi abandon their government. Does nama scotto. She is who wasted are are not an advocate. Reporter must complete gone masculine role in initated. That's one of the mental. Wipe out of the mail as a hostage not under housekeeper at is he or negotiable block. They must constand damian. Dave much though those its own demands the onus better their much yes always get the new school teachers and coosawhatchie. Democracy says the lafon wounded platforming and auburn toys. Because when i say they were paddock. What is also they would take me. Nothing i gotta simple as complement data caucus h one theon javale. Okay geico shimon well. Loss loss communique limitation. We started on magnificant almost loma shop at the most him blows practical. Has your booth author media kelly Channel any leah contact me gala media upper chest that was pat up and that does make that when a former experience issues warriors optimal deeply benefit you quintana qualifications. Haddish also gamblers. Almost here. we we go and we wrap it up by an idea. Typical on the other are won. T be going out. Is how you get those in. do boston. Andhra madison antelope lebanon No clicks guy in today and they said well don't all don't in this in the other web wounded hot for one is the boy this immediate dagger eva control as the one all blue gain but controlled esto biomass of tomorrow to the medium. Masha in moscow. Russia she dynamic here the initial script daughters grotto and formalities mass We forgot analytica. D'amato domestic a look Music that normally she gets here talking politics the difference rabi warranties boscombe complete whole salvage this thing in a norman qualifications the register equalises on visit.
Side Hustle School
Lifelong Superfan Gets Paid to Write Disney Blog
"That he has always been passionate about disney ever since she took her first trip to disney world. When she was ten she fell in love with theme park and started saving money to go back in fact she began writing her own personal guidebook and she kept returning over and over throughout the next decade and even chose disneyworld as the location for her honeymoon since so much of her life was connected to this happy place. Becky decided she would share her passion publicly fresh out of grad school. She had just gotten a job. As a children's librarian. The work was ideal. It was what she wanted to do but the salary was fairly low and she had student loans to repay. She'd already been writing for other websites on all things. Disney and realize that can make a lot more sense if she had her own platform that she could control with these two reasons in mind. Becky started her blog. Disney in your day. This was back in two thousand thirteen when there weren't nearly as many blogging resources. There are now so. Becky had to figure out how to set up her own platform. She kept it simple using wordpress and five dollar a month hosting package that was their total startup. Costs five dollars a month next. She continued writing for other sites but use those articles to sprinkle in links to her own site. This help disney and your day get off to a good start avoiding the obscurity that many blogs remain stuck in of course having a blog and making money from it or not the same thing and monetize a blog can be challenging in baggies case she started with using google ad since a common way for blogs or websites to make money a few years ago. And it's still possible now. Just less common. Almost immediately began earning twenty five to fifty dollars a month from those ads. Adding an affiliate programs brought to one hundred dollars a month which was a start. Although the time she invested into the site was not commensurate with the income. She was making the writing in creative process with something that she enjoyed. So it didn't feel much like work. still increasing. The income generated by blog was a problem that she was stuck on for a long time.
WordPress Semanal
"wordpress" Discussed on WordPress Semanal
"An episode dos santos in that you know they were seminal the quinto case a lotta they must they were perez. Komo's for until the team out yellow yellowstone goes volkogonov bama said yeah our final thought on poise l. Podcast captain workplace athene north. According mission galata their academic has to cornwall peres. E show own them at cape whether sonar rachel. The glass and data macos twitter. Wordpress go is there. Is that on the door. Then through were wordpress. they don't wanna. This was a concept or another society as then through the located almanac de la parte de were in lack of okay. I'll do less fundamentalist. Mammogram pathetically Lewa caucasian becerra luther. That they might boys. Mammoth granddaddy roscoe. Komo poets with lethal into web bathroom import laws. Minnows or loss of mass dwellers only thought that they must did web over komo tambien. Depending on the web. I ended up. Unisex rate amendments unity. Last moon people remote actually goes into agespolitical blog dauntless lost and personally fellow that they might see doorstop momento parentis commission with other guest on our was komo gallatin. Monotony's going to stick as dos. Santos on unit senior career released numerous in brazil. Still get one in guanajuato. Could admiral eastern odessa. Originally other boys look by numerous talks now while get poem born at least simplemente. Complete portal postponed numerous being postal service. They actually advocate least ashamed. Barrister seem governmental. Finish butterfill star themed government in other words rather lost squad studying think. Oh it's gone. We gotta go a st louis. That in las vegas golden retrievers the automation. Antea idioms access door masters. Indoorsy adores was called sergio and when they grow it almost got axiomatic will be cycle. Gordon deal to clean cadeau and guido as she gets implemented but our oldest continuously that she cannot video stem. either of cousteau's matt poet racist blanquita. Bermuda ellie marketing and there's at work on workless northern. It gave their own program about. The comparison may team while not seen okay. She has to control arlo. Noriko outta my alaska. Alaska's cpi data on assume active campaign. They'll get them and that is when goodson wasn't it may look at it. Must blessing pathetic rod. Gondolas what you might think when they also list then. He's lost their Who says and focus on marketing and in may boy shorted us already. Getting stymying shorter sale. Dolan focus on the website but underneath the as one oklahoma's webs over out of a secret. Denise dorrance shadow pancreatic has the format professor not always the niece matthew on a lot of it but the also come up that also included at e. Todo esto geico the las. Bela lugosi latham. Also makuto them as long as they should be sold because he on selling our doors barra. Those tinto's isn't that you know dos. Santos owner was no solo. They look at the way we see. Not i mean by tamil l. Blind they guess they look at the wheel at our edit flow as the blogging cola. Kentucky predatory al deactivated. This they were press ingredient blown gallon audio ingredient lousy on the campus stuttered. They'll continue those and for the on the look at west i've come to the orchestra i will. In a moment does not specify the people they continue. Look at where this resource barral stint up personas running their lack funerals continuous. And where was when we study. I'll let's get outta group or center of aleppo and in book dollar organization that he asked the commodity up. Wanna keep blogging. Circle the impo sexiest. Es can contract mafia. I get any app. Mcchord meantime owners stomach doing much..
The Business of Digital Podcast
Wix slams WordPress in bizarre marketing campaign
"Guess there's a little video going around in the seo it's kind of a angered som seo's and whatnot be put an update button of wicks and wordpress against each other. It's a little commercial that That wicks put out kind of Bashing wordpress and which is getting your competitor to be fair to extent. And that's what we're going to talk about and we both watched it in. you know. Our comment was really the old man you know. We watched in our thoughts. We both agreed what we don't really get the old man comment. But i mean it is. It is like i didn't have a huge problem with. That was kind of funny. I mean you got old. Clunky outdated whatever or old bressan here. I'm the new kid on the black but again with what we were talking about Recording was the they fell to Bring up the fact that you know their platforms horrible from an seo standpoint but As horrible. But i don't know that it's great not as close to be good. I cannot speak to lately. Because i have not messed around with a too much so again i can say that. They're they're just trying to think about the last time that i used it so i give me fair to it but it has been a few months but the last time whatever version i used or what that Was nowhere near as friendly as anything i've ever used
WordPress Semanal
"wordpress" Discussed on WordPress Semanal
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WordPress Semanal
"wordpress" Discussed on WordPress Semanal
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WordPress Semanal
"wordpress" Discussed on WordPress Semanal
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WordPress Semanal
"wordpress" Discussed on WordPress Semanal
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Coach's Copilot: Your Online Business Manager Podcast
Building Funnels with Alexandria Cox
"Alexandria show a little bit more about you and how you get started in this funnel thing. Hi thank you so much for having me. So i am a conversion copywriter and funnel builder and help lady entrepreneurs create launched the first digital money. I ended up getting into business almost on accidents in a way that i would advise most people not to. I felt like i was working at a nine seven manifestation business and i was doing all the things and i was learning everything trying to take. Diy courses and just do it myself and just be that. Self-made solo piano are and then over time. We got to this point. Where i was since i was doing it all and i was learning all that i just started accidentally attracting people who also need that help and then all of a sudden. I woke up one day and i was a funnel builder and creative operator. You know that is a story that is close to my heart. I am so familiar with that one. And i know exactly where you're coming from. I bet a lot of the listeners out. There are kind of in a similar boat for you guys out there to make sure that you stay tuned until the very end of today's episode for our in-flight special tip. I've got a juicy one for you today. Alexandra what is a funnel exactly. Tell us what that is. Because i know a lot of listeners out there are familiar with them but not everybody to explain to us what a funnel is so. There's really like two ways to look at a funnel and the broader scope of it is that it's your business. It's you starting at the beginning. You bring people in from not knowing you bringing them along the awareness journey and bringing them to the point where they become a customer and become an pretty excited about your business to keep buying and buying and buying but the real way that i look at a funnel and the way that a lot of online or funnel is that is that way to get the sale for specific aid. So whether it's an email sequence. That is saying i know you don't know about this. This product all the way to get you on a sales page and by or it's the landing pages that leads you from jumping on a landing page. Seeing the of the words that get them to relate to you understand that they need this product hitting that buy button buying. And that's that's what i bill. That's the main part of my business. I love that. I love the way that you describe that because so often i hear these kind of convoluted and you know what they think about as simplified explanations for funnels and and it's really you know it is. It's that process that you take them through to get them to buy. So i love the way you kinda describe that. What should he coach really have in mind before they begin to look for a funnel expert. They should really be looking at how well they know their own business. A funnel expert that is worth their salt will be able to help. Guide you to get there but a lot of people that get to me in. They realized they didn't know as much as they thought they knew. Or they felt like they kind of throw spaghetti at the wall and get there. And that's one of the things that when you do know that sometimes that's when you get to the final builder and it just makes your business explode versus still going through those waiting sets and so the best thing i can tell anyone before they get to a funnel. Builder is to really do a lot of market research and on a continuous basis. That we really getting to know your ideal human to the point where you can almost speak in their words Had an interesting conversation with a prospect the other day and she said i was in this webinar and i decided to buy click funnels. Now what the heck do i do with it. And i'm like wait a minute. You kind of put the cart before the horse there little bit. You don't buy the system before you know what you're going to do with it know what you're gonna do with it before you buy the system. Would you agree with that. I completely agree with it. But i am so guilty of doing it. Sometimes we will lose. Make such hype about a product that you're like. Oh my gosh. I know i can use this. I'll figure it out and you get so excited and you buy. And i've done it like i've done it multiple times in sometimes. It works out and sometimes it doesn't end just figuring it out is kind of the entrepreneurs if you will but sees how resourceful you'll be but for sure now that i'm like better and business and that i know i will one hundred percent tell someone like no no no. You're not ready for that. Get rid of that. Yeah i think they often don't even know When they do that kind of thing whether it's click funnels or one of these other like fang pools kind of thing objects. They don't always know what a funnel is or what A marketing system is or something like that so they buy it. It's the solution when what they don't understand us. It's actually just part of an overall concept. So are there alternatives to click funnels for building funnels. Are there other ways that you can do it. I mean click funnels. obviously that's a good one But are there other ways to do it too. There are other ways to do it. So you can stick with the funnel builder so before you can use lead pages which is a cheap way of doing it. Almost on the cheaper end of the scale and you can easily pages. So that's great and you can connect a whole bunch of pages together. If you are also going to do it. You could use grew funnels. New one and their marketing. The fact that they are free for lifetime right now you can use f apps or you can do or you can almost bootstrap it and use plug ins on wordpress and that is another great way to do it but again since the way in which you sell is also very much relationships based so if you have a great email lists that came in from either a summit or some other lead magnet you can also do a complete funnel via email in create those relationships without ever having to build a funnel builder. Yeah i so agree. I'm glad you made that point is. I'm always one of those you know. If you don't need to spend a ton of money on a system to get it to do the same thing may be that's not the best investment for you instead. Spend money on the expertise of having somebody help you build something that's gonna be aweso. So how does coaching know that. It's time to hire a funnel expert. They know when they're ready to offer something. That is validated. So i can you bring something. That's not validated. Absolutely because most vulnerable will also be able to help you create an amazing offer or bein tune offer. But if you wanna make the most out of your experience if you haven't offer that's validated to someone has purchased it in give you feedback and you know how to and you know how to roll with. No it will take off. Take those take those. Take those pieces in. Go to funnel builder and they'll be able to take to build out your funnel for it so to validate it. All you would need is to put it on a page or even marketed to your facebook group or to your email is say. Hey i'm building this thing. Are you interested in it. If if people bite then you know you have a viable product. That's when he say. Hey now i want someone else to build it because you wanna to save time. You don't want to spend hours tweaking in figuring out how to get the headliner coloring right have someone else. Who's gonna do it in a day so you can just get back out there making money. Yeah and a lot of times you know we. We don't know what we don't know on our own businesses were too close to it sometimes even if we're good at doing copy or something like that sometimes we're good at doing it for other people and we're not great at doing it narrow businesses so i think a lot of times hiring an expert to do some of those things can be hugely valuable whether you're skilled at it or not. So what it. What does the process look like. So if somebody comes to you and said hey alexandria to help with my funnels. What does that look like so for me. I feel like there is no such thing as a perfect package. I don't like giving someone a packet offer because what you need for. Your business is not what cindy needs for hers so when someone comes to me like hey. This is what i would like to do with my business. We sit down. We have a long top usually do. It's a two hour intensive where we deep dive into your ideal humid not just the ideal human for your business but the ideal human for this product. Because they're not always the same because you might be targeting someone at the beginning of their journey versus someone who's ready to solve a problem right. The
WordPress Semanal
"wordpress" Discussed on WordPress Semanal
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WordPress Semanal
"wordpress" Discussed on WordPress Semanal
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WordPress Semanal
"wordpress" Discussed on WordPress Semanal
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Daily Tech News Show
Spotify to test paid podcast subscriptions this spring via new Anchor feature
"The anchor podcast hosting platform partnered with wordpress to turn written content directly into podcasts. No more sarah tom. We'll just be right at all wordpress and pushing it out. That way anchor will also podcasts. Creators more easily at video directly into podcasts similar to functionality that spotify gives musicians anchor also getting into integrated polls qna features.
The $100 MBA Show
Guest Teacher Benjamin Schneider on How to build and scale a digital marketing agency only with remote workers
"A marketing agency is one of the best ways to build wealth. Why because a lot of people don't understand it's easy to scale of course it's hard to scale if you're doing the work but the point here is that you don't do all the work you hire other people. Great talent designers developers hardworking people that you can get them to do certain tasks work on the projects that you get hired to do an reap the benefits now. Ben's going to break down. Show you who to look for the mistakes people make but i'll be back at the end of the episode to tie things up and share my takeaways but for now take it away. Ben guys welcome is bench neither. I'm an entrepreneur from germany. And i own several businesses and one of the business i do is having an online marketing agency. So that's what we're going to talk about today. My topic is how to build and scale a digital marketing agency. Only with the remote workers. I've been working with remote workers for around eight years and i'm the owner of chop mafia dot com remote work platform. So you can go in hire remote work beer and that came from my digital marketing agency because our online marketing guy. So i have my own ecommerce store and out of that ecommerce store people were asking me. Hey ben how are you doing this. Can you help me with that. And all that kind of stuff and out of this. I created or found my digital marketing agency so our facebook ads did more than two million dollars for clients in zales with facebook ads but the problem was by selling companies. These facebook ads. They do not only need the facebook ads. they also do need landing pages. They need google ads. they need. We deals for youtube. They need graphics for youtube or graphics for ats graphics for the website. All that kind of stuff. So i was realizing. Hey if you're selling facebook ads. It's a good business. But companies need more. They need a full service solution and they want to have a full service solution because they do not want to have usa facebook guy and another one for google ads and another one to grade sales funnels. They want to have one agency one person to talk about their marketing stuff and outsourced that so by realizing that was thinking about. Hey how can. I build an agency like that. Because i'm only a one man show in the half other businesses to manage. And i'm quite good at facebook ads but i have no idea about google ads or some other stuff like billing websites or developing some stuff stuff like that so i need people for this. Hiring people from my country from germany is quite expensive so if you would hire a designer for example that custody around three thousand dollars a month so basically. It's an euros but yeah three thousand dollars a month. That's quite the same so this was too expensive for me okay. That was just not possible. So i needed to have another solution and then i came on the idea. The possibility to hire people from the overseas from the philippines pakistan india countries. Like that. why. Because these people were a lot of more cheaper than the german guys. So i was starting with that was trying that and some positive experiences some negative experiences but in general it was good in general it was working so i need to find myself a way to find people who are fitting into my company and were having a very high quality and this was the key to build and scale might digital marketing agency. Because as i mentioned i wouldn't have been able to hire three four five german guys. That would be just too expensive. But i was able to hire some people from the overseas so i started with hiring a designer and i would recommend you guys this. Start with hiring a designer. Why because definitely there's no company in two thousand and twenty one who do not need a designer in their company because you have so much posibilities to spread content out there and that's why you definitely need to have a designer but the other advantages that designer does not need to have any log in credentials or access to any sensitive data or something like this you can just give them a few pictures and title or anything like that and tell him hey. Police creamier facebook ads. Spanner out of that. And in addition to that you see the result immediately with a developer. If you're another developer guy you have no idea if this wella per is good if this is fast or anything like that but the with a designer you see it easily you see easily on. The result of this design is good or not that he take around one day for this or one hour as fast or not so. It's very very easy to start with with a designer as a remote worker indefinitely you need to have one in your company. I just proudly recommend that so our starting also they designer and this man helps me to improve my facebook ads because we have awesome designs. But before i did all designs and all the banners and all that stuff by myself. And i'm definitely guys not a designed so you can imagine how tremendously the quality was improving by that guy so realizing hey this was working with the design guy. I get one step ahead. I hired someone for google ads. I hired someone for wordpress websites and stuff like that. So i was not only able to provide high quality to my clients with that remote working guys. Some accompany hours able to widen my portfolio. So i wasn't the for the branding out there. I was still the facebook. At sky in the facebook ads marketing like a guru and sold my book an amazon bestseller and stuff like that but then the back end i was able to sell them not only facebook ads but google ads and landing paycheck and a new website and email marketing. And all that stuff as well. Because i have a team right now and this is very easy scalable because if you're found a way and we come to data and a few seconds if you have found a way how to hire good people and not being scammed by people and really knowing that this people half good and high quality output you could easily repeat that hiring process and scale your business with that. As i mentioned. I've created more than ten million dollars ten million years in sales for my clients. This was only possible with having team. So how did you do that. You got on dot com on my platform if you would like to check this out. Fourteen days for free and create a shop post. We have only. Id verified user skies this very very important also. Go hiring on another platform. Feel free to do that but definitely do only hire people who are ide- very fight
The WordPress Photography Podcast
"wordpress" Discussed on The WordPress Photography Podcast
"My name is scott wine wits. And today i'm joined by my guest. Johncock host the wbz agency summit and consults businesses on hosting their own virtual events. His agency power community driven businesses that serve digital agencies to host virtual event so they can grow their loyal audience and establish thought leadership. When he's not working on the business he loves spending time with his wife and daughter were chasing his silver lab through his backyard. So welcome yon finally. We're connecting <hes>. And i'm glad to have you in. This is going to be a really good a really good educational discussion for a lot of photographers around the world. Thank you so much. I haven't meets code. It's so everybody where you're from because obviously you've got a different accent than i do. So allow share a little bit. A little bit about your backstory absolutely so. I am from germany so english is not my native language bandwidth we if i mess up. Sometimes i do my best. I started using what press in. Twenty twelve's <unk>. Originally where. I got in touch with his online marketing digital space and in thousand thirteen. I decided to become seven employed. And i haven't looked back since so it's the best thing ever for me. And as you mentioned we have a small family here that is supported by lend business and virtual events and stuff like that recently acquired vitual summit mastery dot com. which is the leading course for running ritual events. It's actually the cause. I took to run. Majority wants to learn how to do the the right process out to make sure that the events are successful and stuff like that. So excited about this. But i'm also very much looking forward to talk about all the good stuff. We have coming up today for sure. So you started using president who doesn't twelve. I just did a quick. Google search that means you started using wordpress inversion around three point four. Yep that's really interesting. I love hearing that. I love hearing because like every stage of wordpress has a different look in a different function that didn't exist in the past and it's always fun to see a just a date myself a bit. When i first started using wordpress was still version one and there is no gallery system so i started using extra gallery. Whatever your it was <hes>. version one. that's yeah so so what. What is your your favorite thing about. Wordpress that <hes>. As helped you stick with it and <hes>. You know that helps keep you. You intrigued and interested in wanting to recommend it to others. Yeah that's a really good question. And they are two aspects. One is how flexible the system. It's like you can do almost everything with repes- if you know your way around. Php and my sequel pretty much. A lot of things with were president than <hes>. I'm not a developer by trade. I've learned a business consultant. Study for business consultant so <hes>. What i needed to rely on especially in the beginning is the community and education from the community and by diving into the community mercy myself into that and sharing what. I'm learning learning from others. That is what really made me. Stick with what press because there are so many tutorials out there. There are so many helpful people that you can just approach on twitter or stack overflow or whatever in any facebook group that you might find your own wordpress people want to help you if you post is somewhat relevant enough on your homework before that so <hes>. That's the best thing ever now with the virtual events that i'm hosting i'm seeing this to speak from all across the globe just willing to volunteer to speak and to help me get the word out of what i'm doing. I think that is the best thing about many other. Cms can out from for sure. Yeah the community is definitely one of the best aspects of wordpress. The is great. But you don't get the same experience community wise that you do with software <hes>. In the websites based like yes sure. There's facebook for squarespace or or wicks one up but the interactions are not nearly as as depth as you get in the wordpress based plus these dedicated events. Both what used to be in person basically barely virtual these days <hes>. I can't wait to get back to the in person stuff. how many can you have any work camps. have you been to. i'm just one. I have to admit workum europan twenty eighteen in berlin. Did you speak at it or
Side Hustle School
How can I increase my conversion rate?
"Has heard that increasing your conversion rates which is the percentage of people who see your offer by it is more important than finding new customers. But how do you do it. This is a good time for a reminder. There are only three ways to make more money from your business. Starting a side small business. Whatever it is you only got three ways to make money from it. You can first of all acquire more customers so you've got a few customers you like. Where can i find more. That's how most people tend to think number two. You can sell more to existing customers so you can either raise your price or sell more products provide more services etcetera wore number three. You can increase the conversion rate again. A number of people the percentage of people who see your offering by it so in the long run. You'd like to do all three of these but most inexperienced business owners inside us lawyers focus mostly on the first one about is working on getting new customers but conversion is extremely important. We're gonna talk about in this listener question today. But here's a quick example if you have one hundred people who see your offer and one of them. One hundred one hundred people coming to your website every day. Let's say one of them signs upper purchases. That's a one percent conversion rate which in some industries is not bad. You could focus on finding two hundred people to see your offer or you can work on trying to increase that conversion rate perhaps to two percent or higher. And of course if you could do that well. The same number of people are coming to your sites or otherwise seeing your offer. But you're converting twice as many or whatever. The number is so conversion rate is very very important. What are some ways we can actually or improve it. Let's talk about it after this quick message from our sponsor. Thank you sponsor whether you're looking to add stable cash flow. From dividends or prefer long-term growth through appreciation fund rise makes investing in private real estate as easy as investing in stocks bonds or mutual funds. Got an easy to use website. You can track your portfolio's performance and watches. Properties across the country are acquired and improved. I am personally a fund rise investor. I've been using their service for more than a year now and not required to do that at all as any part of our partnership or sponsorship. Here i really enjoyed it. I thought it's a really interesting model. Especially if you're looking to create diversified portfolio and invest in real estate without. You know being a landlord. I encourage you to check it out. See for yourself. How one hundred thirty thousand. Investors have built a better portfolio with real estate. It takes just a few minutes to get started. Go to fundraise dot com slash side-hustle today that's r. Dot com slash site us up rise dot com slash site. Us all chris just listening to the show since last year. I've heard you say that increasing your conversion rate is more important than finding new customers. That makes sense. But how do we do. What are some ways of the small businesses. Have been muscled through here. You i've heard about ab testing for example. But it sounds complicated or something. If you have any ideas. I would love to hear those two. Thanks chris gay man. Thank you so much for listening and philly right. Conversion is the way to go. And you're actually on the right track with ab testing so. Let's let's talk about this. Ab testing also known as split. Testing is not only for big companies for anybody. Who's not familiar with this. Ab testing is when there are two versions or multiple versions of a website. Or anything else that you interact with online and you only get to see one of those versions when you're a consumer but the business is actually seeing how different people respond to different copy or different design or some element and over time. They kind of add these things up and say okay well version a. is better than version b. or vice versa. And then you start testing another variable and yes. It can be very sophisticated. So that's why some people think well. This is only for big businesses. Some businesses are constantly testing dozens of variables in adjusting in real time. And such but the reality is a lot of big increases in conversion rate are not gonna come from like these tiny changes in like all the dozens of variables. They're gonna come from a couple of key things. And so if you have a website if you use google analytics showed usually encourage people to do. It's free you can put a tag on your website. And google allows you to a certain number of experiments where you have two different versions of the site wordpress. If you're using that also has free or low cost plug ins so just search wordpress split testing wordpress ab testing. If you shop by. They also have a way to do that. So basically wherever. Your website is hosted. Look and see if there's an easy solution for it if you don't want to try something else just because they are so common now and then once you get going. You should always be testing. Something as i said has the big things. Big things are headlines other messaging pricing in particular. Like i've seen more than once that increasing the price doesn't actually 'cause conversion to go down sometimes so then you make more money on every sale in some cases it may actually go up. A higher price conveys more confidence to buyers depending on the product. And so that's the most important thing that i would start with Delving into that world a little bit a couple of other small things ask for referrals. People are referred to your business. There's this built in trust element compared to just somebody who stumbles upon it. Cold display testimonials and reviews also builds. Competence shows social proof. Perhaps had a guarantee if you don't have one and that depends on the kind of business. Of course i usually say have really bold guarantee like a really strong guarantee or none at all but these are just a couple of tips. I think overall just explain that role of ab testing is going to be good for japan than anybody else. In that situation of i've got business. How do i actually increase my sales to just go out and find customers or is there something else i can do. There's something else you can do. Is explore how to increase your conversion rate.
WordPress Semanal
"wordpress" Discussed on WordPress Semanal
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WordPress Semanal
"wordpress" Discussed on WordPress Semanal
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WordPress Semanal
"wordpress" Discussed on WordPress Semanal
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Podcast Insider
Audioburst: 'Indexing the world's audio' with CEO Amir Hirsh
"So amir a little bit about audio bursts. What are you guys do. And how did it all start So it all started about five years ago when we started our crazy mission hall indexing. The world's audio audio your burst in a sentence is the world's first for now on lee. Hug your search and delivery platform we coming from a background all of analyzing audio and understanding talk content and the way it meets technology for civil of our years. The cofounder coming from different origins. We undestood the special quality and value. Set all your content and specifically talk or your content has in it but felt that it was a treasure that no one has tapped into and when we sat down and brainstormed about how come it didn't connect and it didn't pick up the same way that internet has discovered text and video. We realize there were several technological components missing around it and we set up on a mission to build the technology and the bridge the gap of making all your content accessible to users. There were several missions in front of us that we developed. And we've done and we've built an ai machine that listens to talk on your content and analyze it and makes it accessible by doing essentially three main steps. The first is that it tries to understand into break it up into the different moments. The different stories within our long audio content such as podcasts and radio shows and digital archives that we cover multiple topics and we wanted to mark the points where each story like that begins and ends in an automatic scalable fashion way. The second step that we've done is that we've described each such short clip that we call burst as much as possible with as much made it as we can so we'll be able to pull it. Afterwards in find it when users will be looking for it and doing it using full transcriptions and keywords and entities extractions and source and time and we're measuring speed of talk and whether there's one speaker and more and there's about twenty to thirty different dimensions that we describe each. Such clipper such bursts and the third is we wanted to make it extremely accessible so we wrapped all of our repository and that huge index of the reach media world with his many rappers in layers for third party products to tap into api as decay both on mobile android iphone wave imitable player wordpress plug ins et cetera in an essence with while building. Or after we've built those three components will we actually have done is allowed users wherever they are whenever they are access. The world of rich media mainly podcasts and little bit of radio and swell through our interfaces users can now search can now listen to topical. Playlist can now access topics that they didn't know the podcast service have answered and ken sparked their imagination again by listening to audio into enticing on your audio while they run while they exercise while they drive while they do the dishes pretty much while they live and not forced to stop their lives and stare at the screen in
Podcast Insider
Audioburst: 'Indexing the world's audio' with CEO, Amir Hirsh
"You guys on blueberries well so amir a little bit about audio bursts. What are you guys do. And how did it all start So it all started about five years ago when we started our crazy mission hall indexing. The world's audio audio your burst in a sentence is the world's first for now on lee. Hug your search and delivery platform we coming from a background all of analyzing audio and understanding talk content and the way it meets technology for civil of our years. The cofounder coming from different origins. We undestood the special quality and value. Set all your content and specifically talk or your content has in it but felt that it was a treasure that no one has tapped into and when we sat down and brainstormed about how come it didn't connect and it didn't pick up the same way that internet has discovered text and video. We realize there were several technological components missing around it and we set up on a mission to build the technology and the bridge the gap of making all your content accessible to users. There were several missions in front of us that we developed. And we've done and we've built an ai machine that listens to talk on your content and analyze it and makes it accessible by doing essentially three main steps. The first is that it tries to understand into break it up into the different moments. The different stories within our long audio content such as podcasts and radio shows and digital archives that we cover multiple topics and we wanted to mark the points where each story like that begins and ends in an automatic scalable fashion way. The second step that we've done is that we've described each such short clip that we call burst as much as possible with as much made it as we can so we'll be able to pull it. Afterwards in find it when users will be looking for it and doing it using full transcriptions and keywords and entities extractions and source and time and we're measuring speed of talk and whether there's one speaker and more and there's about twenty to thirty different dimensions that we describe each. Such clipper such bursts and the third is we wanted to make it extremely accessible so we wrapped all of our repository and that huge index of the reach media world with his many rappers in layers for third party products to tap into api as decay both on mobile android iphone wave imitable player wordpress plug ins et cetera in an essence with while building. Or after we've built those three components will we actually have done is allowed users wherever they are whenever they are access. The world of rich media mainly podcasts and little bit of radio and swell through our interfaces users can now search can now listen to topical. Playlist can now access topics that they didn't know the podcast service have answered and ken sparked their imagination again by listening to audio into enticing on your audio while they run while they exercise while they drive while they do the dishes pretty much while they live and not forced to stop their lives and stare at the screen
Podcast Insider
Audioburst: 'Indexing the world's audio' with CEO, Amir Hirsh
"Well so amir a little bit about audio bursts. What are you guys do. And how did it all start So it all started about five years ago when we started our crazy mission hall indexing. The world's audio audio your burst in a sentence is the world's first for now on lee. Hug your search and delivery platform we coming from a background all of analyzing audio and understanding talk content and the way it meets technology for civil of our years. The cofounder coming from different origins. We undestood the special quality and value. Set all your content and specifically talk or your content has in it but felt that it was a treasure that no one has tapped into and when we sat down and brainstormed about how come it didn't connect and it didn't pick up the same way that internet has discovered text and video. We realize there were several technological components missing around it and we set up on a mission to build the technology and the bridge the gap of making all your content accessible to users. There were several missions in front of us that we developed. And we've done and we've built an ai machine that listens to talk on your content and analyze it and makes it accessible by doing essentially three main steps. The first is that it tries to understand into break it up into the different moments. The different stories within our long audio content such as podcasts and radio shows and digital archives that we cover multiple topics and we wanted to mark the points where each story like that begins and ends in an automatic scalable fashion way. The second step that we've done is that we've described each such short clip that we call burst as much as possible with as much made it as we can so we'll be able to pull it. Afterwards in find it when users will be looking for it and doing it using full transcriptions and keywords and entities extractions and source and time and we're measuring speed of talk and whether there's one speaker and more and there's about twenty to thirty different dimensions that we describe each. Such clipper such bursts and the third is we wanted to make it extremely accessible so we wrapped all of our repository and that huge index of the reach media world with his many rappers in layers for third party products to tap into api as decay both on mobile android iphone wave imitable player wordpress plug ins et cetera in an essence with while building. Or after we've built those three components will we actually have done is allowed users wherever they are whenever they are access. The world of rich media mainly podcasts and little bit of radio and swell through our interfaces users can now search can now listen to topical. Playlist can now access topics that they didn't know the podcast service have answered and ken sparked their imagination again by listening to audio into enticing on your audio while they run while they exercise while they drive while they do the dishes pretty much while they live and not forced to stop their lives and stare at the screen
Security Now
Sunburst & Supernova - Ransomware Task Force, Chrome 87, Firefox Caches
"It's time for security now. The last show of twenty twenty. Yes we have a brand new life show with this guy. Right here steve gibson. Grc everybody is unified in saying good riddance to twenty twenty head or riddick year. I can't remember a worse year. Just awful but it's too bad. Because i like the number. It's all round and nice and clear sight twenty twenty year. It should have been. Yeah so we're going to look this week at a bunch of stuff. We do have a lot of news. Because of the last week's best of i went back all two weeks from now looking for everything that had happened since and not surprisingly a bunch of stuff happened. chrome is backing away from an a security initiative of theirs for an interesting reasons. A fire fox is moving to further thwart tracking using again a really interesting cool technology All of the browsers are collectively once again saying no to kazakhstan the we have the formation of a new industry wide ransomware task force which is just good to see happening because of the scourge. That's been this year We have of course. The weeks widespread wordpress security disaster The return of treks insecure embedded tcp ip stack and. yes finally the long awaited announcement of the release of the read speed benchmark that i've been working on Basically for six months. Ever since i finished working on the usb boot prep stuff so basically here. We have this year's work product ready for release and of course it serves as a test bed improve of operation for the next generation of spin right. And then we're going to conclude by looking at everything more that has come to light three weeks downstream from the first revelations of these solar winds based massively widespread network intrusion compromise so this security now episode seven ninety nine perfectly numbered for the end of the year is sunburst and supernova. And i think another great podcast for though even have a. You're probably gonna just say the also the bonus of it being a free commercial free you
The Python Podcast.__init__
Making Content Management A Smooth Experience With A Headless CMS
"For that as compared to traditional cms. Such as wordpress so the same is kind of a weird term admittedly certainly when i started butter. I didn't call it. The that he noted have seen as wise. I never heard about the concept. I thought of butter as what it is about the technical basis which is an api. I see mass meeting sort of api. I approach so there's really two parts to like have the same. Mass one is the api like so the content api which is what. The company's developer's will query content from is the contin api and they pull that content into their own native application built on any tech stack. They want and then the other piece is of course the content dashboard which is where the marketers go in and actually markers clients whoever you know they go in actually manage. The content says easy to use dashboard. You actually go create the actual blog posts or landing pages in that kind of thing upload images do stuff and you don't need to be able to do it so that's what i would have the. Cms is at a very high level. It's really the content api or api's as well as concentrating Itself yeah and so as far as the use case in user experience on how it compares to attract cms like wordpress so on the marketing side on the surface it is somewhat of a similar experience to wordpress in the sense that you know the goal really is to provide the marketer a really easy to use u. y you know they don't need to be able to use it to update continental do their jobs and we're pretty well generally speaking. Certainly that's why it's so popular on the website. Those where things change. It's really kind of a night and day difference so with a hennessy. Mess with butter. You get to work with any tech stack. You get to work with the one that you're most proficient with so you know if you prefer to work with django python you can start there and you build out your own application marketing website using using django and then you plug. Cms cape ability into that. So you plug you know like the company. Pi into your own of native stack with work on the debt side of course wordpress flips. This on you completely so you don't get to start with again assuming you're developer. Who prefers django in this example. If you wanna use wordpress you basically abandoned django got ready. You got a dive into the wordpress world so you start with word processing. Start with it as as sort of complete stack all need to master. Its terminology. how it works the internals of its code base database schema of course diving into php since that's what is built. And so you really go from there. And kinda start hacking slashing workers to customize it to do and behave the way you want it to so it's very different approaches different very different experiences on the development side. Another interesting way to think about the use cases headless masses as you mentioned. You're able to use your tech stack the prefer but if you're already using something like django than what is the benefit of headless versus integrating a framework such as django cms or wag tail into your existing site for being able to manage that content and have it very tightly integrated with the overall application. That you're building django cms wag tail these are. What's i kind of think of as traditional. Cms is every language or framework. Has these where the very often you know. Open source cms built in particular native language django ruby on rails etc and. They're very similar to wordpress. Press in the sense that you know. They are large pieces of software. Or maybe not large all the time but the pieces of software that you need to own so you need to install it you need to host run it. You need to maintain it so you need to patchett in ensure that it stays secure enough date. And you need to customize it in order to customize it if you need to customize beyond sort of its native capabilities native. api then you need to dive into the guts of of how it works. So those are some of the drawbacks with their traditional. See masses they are quite software heavy as opposed to have the cms where in terms of software to adopt this. It's very very light. Software buys so all you're really doing is acquiring the continent pi which returns just the raw content for. Let's say a blog post you. Queer the continent behind returns like the tax values in images for that piece of content for that blog post. You can think of it in a way is instead of queen your own database with a table of blog post. You're querying that same data from api. Basically it's a very lightweight. Approach to get fully functional. Cms capability in our case with butter. They're certainly open source. Had this message for those you'd needed host tame them and then all that kind of stuff comes into play again. If you go that approach with with butter we've decided to be sort of sassoon only and so we handle all the infrastructure security in updating that kind of thing so that's the Making what i'm describing this. Can you dig a bit more into what you've built it but see s and what motivated you to build a business around this particular problem. Area