21 Burst results for "Williams Sonoma"
Retail: The Nightmare Before Christmas?
"Counting down to the most wonderful time of the year. There are fewer than one hundred fourteen days until santa comes to town but is christmas at risk this year problems piling up at the ports disrupting the global supply chain of massive labor shortage threatening retailers as aguirre for the critical holiday shopping season. And good luck getting that high tech toy this year. The chip crisis continues to cripple the industry. So with just one hundred fourteen days to go. Are we setting up for nightmare before christmas guy down. Me ball humbug. To that now. I mean nothing keeps the people from shopping for christmas. Quite frankly and i think this year is going to be another record year. You can talk about supply chain disruptions. What have you people will find a way nats. Just a question of what retailer is best suited. Obviously we've talked about williams-sonoma. I'm sure a lot of people wanna get that crock pot for their loved one. But that's a bit of a double top concerns me walmart. You can make a great case on valuation another situation where maybe we topped out a bit here. The one that sticks out like a sore thumb. Not that i suggest doing your christmas shopping there because i know you won't but costco jeffries just raised their price target. Today i think five fifty high in the street believe it or not costco and earnings in this holiday. Season is probably the one that shapes up the
"williams sonoma" Discussed on Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
"Thousands of design to use of and we can work for building listrik images off like millions of those at scale and So i think that itself is another which we card likely in we're doing. Data a visualization three d photography that that aspect i think is coming and then mobile right as you know. Mobile iot is like everybody's on the mobile device. How do you make sure you. Providing best of your experiences on the mobile devices and that has also been over focused but in all of these things need continuous investment. You cannot say. I'm ben with espn project are to project and you feel Oliver have this hunger of keep trying testing and learning will yet yasser anwar. Thank you so much for an extraordinary conversation. Detailing the work. The union team have done across multiple years now the benefits you are reaping for that investment Your vision for the future quite compelling one and a taste of what's to come for for all of us as consumers of of of retail At least in the vision that you have it william sonoma. It's been a very compelling conversation. No thank you thanks to my team honestly and my on my peers and my ceo and everyone would believe in in the mission and supporting that mission dot com so long ways i think the longest to go and you know just i get excited more and more every day and looking at all the things that are coming down the by vibe in the guards so proud of all of that and thanks for the great chat..
"williams sonoma" Discussed on Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
"Team that we partnered with the operations team and we provided world of possibilities here again like as an example where we were able to quickly build solutions to integrate with Other alternate providers leukel providers for last mile delivery and that allowed us to keep delivering and shipping lot. Were goods and lot more valuables to our customers compared to many other things so we definitely got a good market share to the cord by natural ramp up off the ecommerce shopping but also Taking the chip the people who could not sustain and deliver and were not ready for that. And i think that trend continues now i would say my view that with this new found love of home. People have done right. Some people aren't even know what to live in home for three months. Mean right and what would they need to live at peace that things right so it's a better furniture. Our kitchen of williams. Sonoma benign right. Cooking and cooking is not something like I would say that once you fought eleven cooking and doing things that you were just abundant after like switches. Turn on right so these things are going to continue on. These habits are going to continue and to perform a stores like any other place because shut down for a period of time them. You kept a now stores coming back showing positive comps so i think it's a it's a. It's a win win. Situation dime and beef-eating No leadership team that you know we have a. We have got all ingredients for building the greatest recipe for home furnishing market remarkable story indeed and one of resilience and inability to take advantage of the the the many seeds you planted prior to this crisis. That have paid off to tremendously during it very inspiring a wondered also circle back and ask you a bit about trends As you look to the future now yasser an insert one. Certainly we don't know exactly when the current crisis will end when some modicum of normalcy will return even what form that will take..
"williams sonoma" Discussed on Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
"Team is a center light but we learned so much from east. Brands improved one brand from the other right so much learning within the family and then our s- obliging is amazingly working submission and again besides efficiencies which is like a no-brainer but it brings in so much value. And then you know coming to to. My function just acknowledge Digital vr also serving all of the brands a very very intimidated centralized way one example that will sharing that you If you have brand which are running different platforms different origins of cost. And then going. You've guessed something created in one banana you can't go live another brand because there's so much nuances so if you look at our technology stack or saved eighty five percent up to at least eighty five percent. Our technology stack is common for all the branch. Now we're also going global with that so the capabilities. Which i'm going to once i can use it across all the branch A learning which. I can get you know. Particlar feature in a test is not working for brand. I'm a couple of other branch of different and make sure that you know. Is it gonna sort of sync with one brand family or not or it's not gonna work across right so i think there is so much things we have a loyalty program. Were a key. Loyalty program is across the brand outward designed to is across the branch so there are so many things it's like the whole ecosystem. Were giving it together in the right medium. They're not that doesn't stop the branch to grow on their own and and keep expressing their character off the design. But are actually. It's it's a. It's a helpful support system to these. Were indeed indebted services and departments. It's very interesting. I love that description and almost counterintuitive relative to how so many others run their businesses. But you describe. Of course the great advantages for that For going against the grain and being more more independent minded as a collective really interesting..
"williams sonoma" Discussed on Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
"In designing homes using the products which were designed by our in house designer like a whole ecosystem which we have stitch together which is so unique in the industry. And i don't think there's a company that would claim that they have such a deep Ownership off the design freshness of the design and then the quantity of the design. Very interesting. i appreciate that over. Overview yasser i one of things. It's very interesting. Also is the cultural. Change that you've led The the the teen year leading now is different from the team. That you you found when you joined the company more than three years ago. Talk a bit about that change and What was necessary to upgrade in order to breathe life into this this broader mission. that you've described. yeah. I think the key as you know I would say the transformation which we have gone through so far was based on two basic pillars if you zoom out and look at a high level one was migrating from a culture of managers. Managing managers to a culture of experts. Leading experts than number do is a culture that has or shift shift rather from outward to do outcome so instead off people focusing on bert. How do you focus on the results on the outcome and then experts shootings so important because of an you have experts leading experts type of culture at every leeann. You'll be senior leaders. Vp's sbp's all of those people that becomes a culture of value that how do you add value. Not just be a pass to in the chain so the quality of the product that comes out with all those people who are incentivized and motivated to perform that particular manner brings up the or prod cost of ownership efficiencies operating margins. All those things sort of bubble up What i would say they get reinforced. That cultural that's like a big cultural thing at a very high level now that requires so many other constructs to happen. Its acquisition of balance. It's also investing in the existing data and and raising the bottom them again Exports meeting experts since my team is primarily in digital and technology. It was about. How do we make You know one of the best retail technology team. And i think i feel proud that you know the transition from retail company as as as traditionally b word to a already migrated into a over revealed tech means when i'll be at a hybrid which is so full cousin of a business is completely running on the rails of technology from a concept of technology with the support function as it still exists many companies. So what are do retail tech journey now from a retail. Typical retail and goal in the next few years is to go deputy deal back even more front lords the business propulsion and.
"williams sonoma" Discussed on Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
"A different pats and channels to the to the customers to shop from and it also means you know how to be. Continuously improvised of digital experience in primarily commerce of course From across all of our websites will be provide cross brand shopping. Expedience is how do we allow customers. Digitally design their homes online and through our designers. So it's like the whole. I would say the range Horizon all the things that are needed to provide some excellent digital Customers in engagement points to the customer's primarily. I can say things like in the recent bass in the future. What we're planning is like big and have done is like a big platform for example Afford ecommerce stack right now. We Building in already finishing A global multi tenant platform which You already had a modern ecommerce platform. Now we're building on top of not just microscopes services but micro frontbench which would allow us to have more nimble small model or services that the first thing it does it allows you to have a foster go to market now. You're not dealing with the larger coach and dan That that form subs across all of our brands. And now it's going to solve all of our noble as well so that it's still brings the cost of ownership and time to market for besting out and rolling are features much faster so that gives us that competitive edge and with seven branch it it inherently gives us this i would say like crucible of innovation and destined because we can test in a safe harbor approach a certain ideas tarts or features on one of bran and and you know give it a soak time understand customer's signals based on that date. What we put it for the first brand then tried to roll it out for the brand so it allows us to do that can experimentation which is uniquely available with our family of brands. So you know dad and ecommerce like you would say for design app design experiences which we had building. We have outward as a company which we acquired that's the core forte is about today the visualization and providing for the realistic images of s.'s..
"williams sonoma" Discussed on Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
"It's great to speak with you. i beat it. Thank you great to talk to you again. He's been some time. We have talked exactly for that reason. Especially i'm looking forward to this knowing Some of the great things you've been doing in your new environment. Well let's talk about that. You are the chief technology officer chief digital officer williams sonoma and i wonder if he could take a moment for those who may be less familiar with the totality of the business. Talk a bit about. Williams sonoma the broader portfolio brands. That are part of the company. That's a great question to begin with. I think people know interact with off a bank. Some people interact with customers With some of brands. So i think it's good to understand that williams sonoma in fact as a house of powerful branch and seven of them and they include a namesake brand williams-sonoma than williams sonoma home. We have vested elm Then you have a pottery barn. We have got party barnes. Fourteen party one for kids have got Mocking graham and be barred. You've nations. you can see. It's a house for brands and the key is that we are as this company. Were not just Sorting products to the customers. We are actually serving a lifestyle. That's what differentiates us from other brands. And other thing. I mean if you look at the mission of the company itself is like are the world's largest digital i design lead and sustainable home retailer right so that for that you have to bring the whole world together to serve the customer needs and redick pride and adopt precincts which is You know our goals of the company is one is the in house design and be proud about that and we can talk more about that as well than digital first strategy and then. The values of the company will be its sustainability user-friendliness. Be it. so that's that's in a nutshell from a company and brand perspective. We are and we can. I would like to go show a little bit about the in house. Design differences strategy. But before that you know we can also talk about the growth pillars of the company. As as you know as you know the resort is. We just came out of the floor..
"williams sonoma" Discussed on Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
"Thank you and now for a word from our partner tatum. And companies co founder and chief executive officer orion dowie ryan wanted to take a moment to provide some recommendations for cso's in charge of technology digital about how best to manage the cybersecurity landscape sr customers. I think are realizing there are three things that they really need the be secure. The first is they have way too many products and as a result of that they're unable to operate all these products well and their holes in the security posture that are created as a result. Many of our customers have twenty or thirty sometimes fifty different tools and if they can move to a platform approach. They have a much higher chance of succeeding. The second thing that a lot of our customers are realizing is they need certain visibility on their environment every asset where it is. Who's using it. What data's on it vulnerabilities. It has and to really be able to trust that they have three or four nine confidence in that data set instead of in some cases eighty five or ninety percent confidence which in reality leaves way way. Too much of the surface area vulnerability and the third one is. They need to be able to remediate problems. They find instantaneously at scale. Globally even over slow links even over devices that are not easy to reach because without that capability. Unfortunately even if you know that there's a problem still gonna get hit by the security event that comes after it because you can't fix it in time and so between that platform approach being able to have really really comprehensive visibility and having really strong control. Our customers are seeing a huge upgrade in their capability and now for a.
How Tech Companies Are Changing The Way They Price Things
"Chances are you've changed the way you spend your money. This year from the tech companies have noticed everyone from apple to amazon. Zoom has been experimenting with the way they price their products to try and entice and keep customers joining now to talk about. Some of their strategies is our personal columnists nicola wedding. Hey andy cole. Thanks for being here. We're going to run through the specifics in a minute. But i want to start by asking. Why look at tech. Companies pricing moves this year. What are these decisions. Tell us about the company's cigarette question. I was curious about whether or not the economic downturn prompted by this very unique pandemic would prompt companies to consider new pricing models. Or in what ways would test traditional pricing schemes. And the reason why it's unique is because economic downturns sometimes forces prices down until in this case. No one was flying into some flight. Prices went down some airlines offered. Buy one get two free seats deals. But in other cases prices went up because grocery van was higher because supply chains were in disarray. Because operational costs were higher for places like restaurants so is really interesting. Look at how companies are reacting. To this unique time i think we often think about economics and pricing models as firm that nothing is new and that there are no real experiments and pricing. But the truth is when there is a moment like this one. Nobody really knows how consumers are going to react. And so in a way a lot of these companies conducting experiments and we saw a lot of companies. Take some different approaches to that. So let's run through some of the examples we saw and we'll start with entertainment reminded us how hollywood adjust in the world of closed movie theaters. Obviously it was a huge hit. Two movie theater industry because being locked in a closed room for two hours isn't exactly cove friendly disney to interesting approach. It launched disney plus very recently and that was probably a saving grace for the company because there are lots of areas of the company that were not doing well like parks for example and mulan was. One of its biggest blockbusters this year to two hundred million dollar. Movie is the remake of a classic. A favorite of mine and they decided instead of releasing it exclusively in theaters which is normal to charge thirty dollars for early access to milan with called premier access and it was an interesting move because they were going to charge thirty dollars which is a pretty high price for streaming service as an add on to what you're already paying which is six ninety nine month for disney plus and offer that early access for three months and then make mulan apart of the larger library in december for centrally free included near subscription. So kind of just charging the price that it would cost to go see the movie at the theater but from your couch now. Milan might be a bit of an anomaly. Because of a number of factors including concerns over where the movie was filmed which was in a part of china where the government has been accused of committing some human rights abuses but batted mind. How was milan received the gamble. Pay off it fell flat. Most analysts say because of two reasons one is because there was a lot of controversy around the filming location. The ceo admitted this himself. And the second reason is that the price is really high and instead of framing the premier access price as discount for disney plus subscribers so they could have charged forty dollars for non-subscribers and thirty or twenty five dollars for subscribers to make feel like. You're getting something out of it. You know a deal. The church this premium price too subscribers. So milan didn't quite work out. It sounds like but is this something that streaming services and entertainment more. Broadly make testing. Interestingly disney's biggest rival one of disney's biggest rivals warnermedia decided to release. Its entire twenty. Twenty one slate of films included with hbo. Max not opting for the premiere pricing model and disney's next release which is pixar soul will be included in the disney plus subscription and not as premier. Add on. so you know that sort of indicates that move london. Do super well for disney. But i do suspect that if we are staying away from movie theaters well into twenty one well into twenty twenty two that they will try this again for another blockbuster release maybe with a lower price. Got it okay. So let's move on to apple. They released ton of new products this year and played on what you have dubbed the. Goldilocks effect. Can you tell us what that means. Goldilocks refers to a good better best pricing strategy. So this means you get three options or three buckets of options that represent sort of like the budget the mid tier and then the expensive model for those who have a very high willingness to pave the latest and greatest features apple for a long time has released new models one or two and then discounted previous models older models to sort of represent that good better best strategy so the budget option was always like last year's iphone this year. They released a record number of new iphone models so five in total and actually the budget option is a new phone. That was released this year. So i think what that says about apple said moving forward. They want their entire lineup their new lineup to represent more pricing tiers to appeal to wider swath of people so even those who are willing to spend just a couple hundred bucks at a phone can feel like they're getting a new iphone sort of expanding their addressable market. And as you mentioned. This is a tactic that apple has used since long before the pandemic but is there a reason sort of doubling down on this in a year like this one. Yeah you know. One of the pricing consultants. I talked to says that more pricing tiers kind of a protective measure for some companies apple is a premium brand so they can get away with selling a multi thousand dollar iphone in during an economic downturn but the lower end iphone. se. That's just a couple of hundred bucks you know. Three three between the four hundred bucks allows them to keep the customer that has a tighter budget in their brand. And hopefully that person will upgrade to a more expensive iphone in the future got it and in a similar pricing move. The fitness company peleton introduced another more expensive stationery bike and lowered the price of the existing model by about three hundred fifty dollars. So what fa logic with this move. Eso not exactly good better best because two tiered pricing system. A lot of economists called this committee classic price discrimination where someone who has ohi willingness to pay more features will pay for the very expensive two thousand four hundred ninety five dollar by plus with all the bells and whistles and those are just starting to get into a stationary bike gang but really wanna peleton are willing to pay the eighteen ninety-five price. This one research paper. That i discussed in the peace looked at this williams sonoma case where two hundred seventy five dollar. Red baking appliance wasn't selling at all and then williams sonoma a more expensive model and then the cheaper model. She sales doubled. So you know. Peleton may have been drying from this classic case here we. We don't have exact numbers on its performance but in earnings calls peleton was very bullish on. It's cheaper model and said that it would continue to be its bestselling bike but what happened is during the pandemic people were more willing to pay for premium equipment because it was replacing their gym membership. And so wait times for this. Newer by plus are now up to ten weeks and wait times for the cheaper bike are know almost half that that time so it seems like maybe peleton should have priced. They're more expensive by maybe even higher or maybe they're less expensive lake even more affordable. So i think that brings us to the fourth big pricing strategy. We saw which is this trend of companies dropping walls and generally making more of their product or service accessible for free. You just right into some of what we saw there. Yes so early. On in the pandemic a lot of companies were responding to this very sudden turn towards work from home and being online and not really being able to communicate with with other people in person so zoom for example lifted their forty minute limit for k. Through twelve educators eighteen other service providers lifted data caps. Comcast made its network of xfinity Wifi access points free for everyone. You don't need comcast subscription. The list goes on and on what they're sort of taking advantage of is the fact that free is great advertising and free something really miraculous to our brains. Were very persuaded by zero dollars. There is this very famous study of students who had the choice between a one set. Hershey's kiss or twenty six cents lynch truffle and when given that choice most students picked the lynch truffle but when the researchers lowered the price of the hershey's kiss to free and the lynn truffle to just one cent below. Even at the price difference was the same. Most students opted for the free. Hershey's kiss so free has a very strong pull on our psyche and these companies. Think that in offering free services they spread goodwill but they also increase the amount of people who are using their service and the thinking is that potentially those people will pay for other things in the long term. so nike is a good example of this. They made their are trading club app. Free the premium subscription cost some amount of money to be able to work out with their very chiseled very good-looking trainers and These trainers are wearing like clothing. And there's a short cut in the app to buy nike apparel and so in making the free They're able to sell more naked goods so they're actually making it free permanently. Yes that nike move definitely worked on me but i wonder aside from that. What is the business case for this option. I think i'm still a free user of zoom for instance which is not making them any money. As far as i know we have seen some indications at this early working for some companies zoom was extremely well positioned to do well this year but in making their service free they got more people acquainted with the service and they started rolling out new products like this new pricing page for people like trainers to charge for zoom sessions. And so i think if you're used to using a service you're more willing to hand over your credit card to that service and their revenue shot up. You know something like over three hundred percent this year year over year that may have something to do with the fact that zoom was like the premier video conferencing tool that we all leaned on but also has to do with the fact that they have a really robust free tier that allows most people to use the service without paying for for extra stuff finally we have subscription model and it sounds like the grocery delivery market is a good example of this. Yeah so home. Delivery exploded this year. It allowed people to stay away from grocery stores which all of a sudden became dangerous activity and Walmart really capitalized on this moment by offering a subscription service It's called walmart. Plus and it includes free unlimited delivery from local stores. The thinking is that it pays for itself interest deliveries walmart says. What's interesting about this example. Is that you know. Walmart really rushed this program out and so they had very scant perks and the program cost ten dollars a so that easiest comparison the laziest comparison is is tames on prime which on top of free unlimited delivery offers you know this giant entertainment bundle free photo storage etc etc until i think it was is hard for people to justify the price between walmart plus and amazon amazon prime. But we don't have numbers for walmart plus yet and it may very well have been a success and walmart plus and amazon prime aim to do the same thing which is try to make walmart or amazon the default shopping choice in her mind and i think walmart plus is a good way for walmart to become more salient in people's minds. And let's just break that down a little bit more. How does the subscription model actually work to create sort of a stickier relationship with consumers. Yeah other examples are dash pass. Switches door dashes new membership tier which lowers delivery and service costs for its customers. These companies are trying to keep switching costs high. So you want to feel like the more you use this service. The more you safe if you delivery cost three dollars typically for every order the more orders you deliver the more you squeeze out of that thirteen dollars. A month subscription so they're trying switching costs high and trying to increase the willingness of customers to buy without thinking are those are the five strategies we said at the beginning that this is sort of a big experiment. So what are the takeaways here. Are there certain hypotheses that are clear winners and losers will i. I think one of the the clear winners is definitely more pricing options for customers. That said can self select into whatever tier. they're most comfortable. Paying and that maybe premium pricing wasn't the right move but the truth is this pandemic is to go on for several more months or potentially another year and Pricing changes all the time and in the course of my reporting the story had to change multiple times because the prices kept changing perks. Kept being added onto bundles into it. Seems like companies are still trying to figure this whole thing out as we all are very enough all right. Our personal tech columnist nicole new. Thank you so much for joining me.
How COVID-19 has changed shopper behaviour
"Equity research committed. I'm trying to understand this to the increases in Cove it positive testing rates in United States America across the country, including hospitalizations. The very late two people shopping less or just changing how they shop. Shopping left for sure. Thanks for having me. Fantastic. Have you let's build on that. Then Camilla waited, They shot less. In store today is Black. Friday here in the U. S. And Covad 19 is completely challenging traditional holiday calendar. I think we're gonna be seeing very few shopaholics trending on Twitter campaign outside of Wal Mart or Target or bust by today. And That very muted outlook we have on black Friday, which traditionally has been one of the biggest holiday shopping days of the year, has to do a fear of covert 19 and daily cases. Reaching new daily highs. In fact, the survey in October found That a little over 10% of consumers said that they were very likely to shop in stores on Black Friday. So Camilla, the medium on the medium of which people choose. The sharp is clearly shifting away from bricks and mortar towards e commerce. That's been clear for years and accelerated through this pandemic. When I say where were they shop less? I'm trying to understand. What will people spend money on Home Depot in the home improvement channel? That is just being absolutely massive through this year. Is that what you see continued strength into 2021, even with the vaccine. Absolutely. When we look at the survey data, we've seen elevated interest for home decker and home furnishings, which doesn't come to us a surprise given that with covert 19 cocooning People are taking on more at home living projects, but also the data that we looked that has shown that gift card that clothing and accessories will continue to be popular categories this holiday season. Wow, clothing Finally, because everyone seems to been pretty doom and gloom on that one, commander. I'm a sucker for an experiential present. You know, you name it, Cook recalls some sort of cocktail making thing in people doing that. I mean, we've seen a B and B managed to pivot into that sort of element of things. But I feel the experiential is gonna be foot coming off the gas. What we're seeing. This is specifically with the higher income. Demographic and why we have a forecast for the holiday season season of a case shaped economic recovery is that higher income individuals which have seen Master restoration of jobs and higher income growth there, actually Distinct spend away from pandemic. Reliant services like travel like entertainment liked experiences, and that spend is actually shifting into retail this holiday season. So our holiday outlook, which is that retail sales for the month of November and December will be flat year over year coming in at $1.5. Trillion. It's really reliant on how much these higher income individuals splurge this holiday season. SK shaped economy is so important to us on the unequal nature of which this rebound is occurring, who benefits by the fact that there are fortunately, middle high income brackets were able to spend on a on a piece of jewelry rather than high end luxury travel. Bond, who doesn't who loses out by the fact that those are now who can manage to get back to work at the moment, are unable to buy for their Children in the way that he usually would Under retailer and we did a digital traffic analysis. It's an analysis that we run every year to forecaster, winners and losers and the reason why we look at digital traffic. Because we see a direct positive correlation between digital traffic it in store traffic. And we saw growing momentum. Luxury brands like Tiffany's entering this holiday season, and then one name that we called out in terms of our top five winners was Williams Sonoma, which is a digital first home furnishing retailer. Specifically targeted to a higher income demographic and then in terms of losers. I think it comes more on the lower income consumer end because We think that this group of people is are very likely to embrace frugality this holiday season As fiscal stimulus starts to run low, there are estimates step approximately 12 million workers. Are facing a jobless benefit Cliff on December 26. We appreciate your time this morning. Ready to have you had a wonderful Thanksgiving chameleonic Chesky there of CFR A on retail in America. Home Depot count on hard Home Depot this
"williams sonoma" Discussed on Newsradio 1200 WOAI
"And ultimate graces. Laura, she tutu's across the stage. Okay. All right. So you got a couple of options out there. You can buy adorable phone or you could buy a really adorable Laura proof case. Now, now, I say that And I hope that it is true. But you know, the standard def acted a factor of cases is an otter box, right? Have you? Did you ever get those I looked at those, and actually, my current phone has one on there, but I do not like my current phone. And what kind of phone do you have? Now? It's a Samsung All right. Okay. It has a mind of its own. Okay, So you're just having like a really hard time with having a good relationship with a smartphone. That's what I'm feeling from you. Yeah. I mean, you know, all right. So so you have you looked at something like the caterpillar or the black view. Have you looked anything like that? I have looked online and the black view TV 90 100 Pro cut my own, partly because it has fun toys attached to it. Well, it has not necessary. But you know, they did isn't I mean, when you look at that phone, and we're not saying blackberry, everybody, this is a black view. Okay. And competitors to that is a phone that's made by Caterpillar. Yes, I'm sure you're familiar with Caterpillar. They make those big, you know, diggers and stuff like that. Obviously, I'm not. Construction person, But these phones have as you said bells and whistles built in like thermal imaging cameras, You know, primarily to be used on job sites to find where he eats, dissipating, but you can use it to find out if somebody's walking in the dark. You confined it to take You know, pictures of red blotches of heat in the dark whenever you want to do, but they are made to be on construction sites, But I'm will forward you is that I want you to actually hold the phones. Okay, Laura, I want you to actually see how it feels in your hand because these are not Little dainty phones. Okay, This isn't where you're just going to hold your iPhone of Hello. Hello. It's Laura. You know, or with your algae phone. The's are rugged phones. Laura's here, Okay. And we will it with stained drops? Yes, it well, well, it was staying being underwater for saying 30 minutes or 60 minutes. I think the Blackfeet 30 minutes. I think the caterpillar's 60 minutes And then 5 ft. Down underneath the water as well. So Yes, that may be the phone for you. But again, I just want to encourage you to actually go out and hold it before you actually buy it or make sure that there's a way that you could take it back because it may not be For everybody's hands. Thank you So much for your call and tell you about honey's free online shopping tool that automatically finds promo codes and applies them right to your card. I saved $20 this past week by an instant pot starter kits over at Williams Sonoma.
"williams sonoma" Discussed on eCommerce Badassery
"One or you've been following along on Instagram you've heard me save is a million times before but it's worth it to say it again that not every email you send has to be sales driven and they shouldn't be sales driven some of the highest revenue generating emails. I've seen have been focused on blog posts or general newsletters. That have less obvious call to action. I know from talking to so many of you that most of you struggle with even knowing what to say and let's talk about that a little bit right so the first thing is to put yourself in your customer's shoes and start thinking about your customer. Avatar your ideal client customer whatever you call them and think about what else might matter to them for instance if you sell active where workout clothing then hearing stuff about health and fitness and wellness and things like that are going to be valuable to them. But it's still tied to your product if you sell wedding supplies decor or gifts for bridesmaids and things like that then things about wedding planning in dealing with difficult S- bridesmaids or family members or drunk owl at the wedding. Things like that will likely be valuable to them right. And even some of the more simple stuff like Geez how much even spend on my bridesmaids gifts and when should I give them and all of those things so think about you just kind of brain dumped as brains are really like my favorite thing to do because you have all these ideas swirling in your head and it's really common for people to add it themselves as they are doing work instead of just letting it flow out of them so if you've ever heard that just like right without editing this is sort of that same thing. Just get it all out. I know ideas too stupid. No one else has to ever see it but you just get it out on paper and then you can go back and refine that later so think about your customer. And what matters to them? Bat is still connected to your product. So once you've finished listening to. This is one of the first things that you can start doing is to do that. Brain dumb and start putting some ideas out and if you want more feedback on that you can come on over to the commerce but assery facebook group but we can definitely talk about it more there because I know that this is really a struggle for everyone. So you'll be able to get direct feedback and it will really help everyone else in the group to okay. So that's adding value and one of the other most important and overlooked things in email. Marketing is determining their preferences the more targeted. You can get with your email marketing. The more successful you will be and there's a few ways you can go about this. One of them is just the data. You collect right. What emails are they most likely to open and click? What do they buy? What collections do they look at on your website and if your email marketing is integrated fully with your e commerce site which has should be than it should have all of this data in here that you can use to understand your customer. Another way to do this is to just ask them through a managed preferences center if your email marketing platform does not have a way for you to collect answers from your customers in a preference center. You need a new email. Marketing Program like period end of story. You just do clavier has this. I'm always gonNA talk about because it's what I'm currently using and what I love but many others do have this as well so the idea. Is that you predetermine how you would split your customer up right. What information do you want from them to understand what they want to hear about from you? And how often they want to hear from you. This is an important one too. So there's a few basic ones I always include at a minimum and then the other stuff is really going to depend on Your Business. So the first one is frequency. How often do they wanNA hear from you? The three I usually put our weekly. Which would be once or twice a week and all kind of put that in parentheses for them so they understand what that means monthly once or twice a month or all the emails and all the emails would be the default until someone filled this out. And you can adjust this of course based on your business. What is their path to purchase? You know if you sell a big ticket. Item may be that path to purchase is going to be a lot longer than say an article of clothing. What is kind of the repeat business that you can expect? Obviously if you're a boutique with new arrivals all the time they're gonNA come back a lot more often. So you have to tweet this for your business but this is sort of the baseline and maybe your business doesn't warrant sending more than an one email a month in which case saying weekly or all. The emails isn't really the right thing right. So maybe it's monthly bi monthly quarterly. Something like that so think about how your customer behavior and how your business is to come up with these but those are the three basics that you can start with the other thing I like to ask is what sort of content they want to receive. I'll ask them. Hey do you want to know about new products? Do you WANNA know about sales and promotions? Which actually not. Everybody wants to hear about that. Which is kind of weird to me. But Hey so you wouldn't send them promotions. Do they want other content from you right. That's that adding value. We were just talking about. Do they want that stuff? Maybe they don't give them the option to opt out of receiving that And think about maybe you need to be more specific about what that content would look like if you have a store that has a really wide assortment of product and it may be just saying content is too general so you know Williams Sonoma for example they ask you like what level of chef you are so that they can make sure that they send you things that make sense right. They're not gonNA send you some super advanced recipe or like. I don't know I don't really cook so this probably wasn't the best example to use but I remember seeing this on their website is maybe not GonNa send a type of pot or something that only advanced people will use. I don't know or if there're coke versus someone who bakes and things like that. So just dig in. I mean you started this business right because you were passionate about the product that you're selling and so you should really understand your customer and a lot of times. Your customer is you. If you didn't already know that and so just think back about what you would want when you were in the shoes of the customer you're serving because maybe now you're a little bit ahead of them bright so it could be different but so it can be general like content. If you have one overarching idea or if it's GonNa be you know different categories. Maybe you get even more specific with what you are asking them. So those are the main things frequency. What type of emails? Oh I didn't even say the third one and then the third one is what products do they like? So this May or may not matter depending upon what you offer if you let's say you have a clothing store and you sell men women and children right so maybe you WanNa know who. They're shopping for because me as someone who doesn't have children and I don't have any nieces or nephews yet. I don't need emails about kids closed. It's completely irrelevant to me. And I'm never going to open those and I'm certainly not going to buy from them. Ask them who they're shopping for. And it may or may not be relevant to your business so that is determining preferences and think about what you would ask them if they were coming into a store right. You strike up a conversation with them. Oh my God I love your shoes. Isn't the weather grey? Who Were you shopping for? What's the occasion? So you're kind of asking these same types of questions just in a digital format another way that you can determine their preferences and get more information about them is if you were may be offering a quiz. Have you seen these before you go to a website? And it's like Oh you know what personality type are you so that you can direct them to the right product so Clavijo for instance integrates nicely with type form. So if you offered the survey through type form their answers would then get stored on their profile inside of clay and then you would have that data to create segments and get a better understanding of that customer. So there's a few different ways you can do this. But the point is get as much information straight from them as you possibly can pair that with the data that you are collecting and then use it to make smart decisions and send smart emails. All right that was behavior automation. Add Value Determined preferences. The next one is to always be testing. You heard me mention this in the behavior automation. They're mostly set it and forget it but you still have to go back and look at how they're performing. You might have to adjust subject lines. If you see. The open rate is great. Maybe the click rate is low and so there wasn't anything in the email that was enticing them to click if they're not buying maybe there was a miss between what they expected in the email and what they found when they got on your website that could be related to the landing page or the message in the email. Something was amiss there. The same goes for your campaigns right. You're not always going to get it right and most of the email platforms have something called A. B. Testing and this is where you can test say to subject lines against each other. You can test content against each other. Some may also let you actually test the time that you send them. But there's ways you can do that if it's not built in and we'll talk about that in a second the point is because you are going off of data you have to create situations to gather more data so that you can get insights and do better next time even if you don't use the actual ab testing features you can still do this by switching up your strategy a little bit. So let's talk about figuring out the best time of day to send an email because so many people are asking me this and really the answer is it depends and you have to test to figure it out my customer in my day. Job Right. What we sell is not safe for work. So it's unlikely that they're going to be opening. These e mails during the day at work and so- evenings work best for my customer six o'clock. Pm Day of the week doesn't really matter. How do I know because I have sent emails all days of the week and there is not a drastic difference in performance? And that makes sense. They're probably sitting at home. Maybe they're on the couch watching. Tv scrolling through their phone and I have customers all across the country. So if I'm sending an email at six o'clock pm t it's landing in their inbox between six and nine and that seems to work seven to ten works as well anything in the evening when I know they are home. That's the most important thing for my customer for you. Let's say your customer generally a mom so maybe during the day when the kids are at school if she doesn't work or whatever it is might be better or late nights are also going to be better because maybe she did work and then they came home. They had dinner. Kids are in bed. She sitting on the couch watching. Tv scrolling through her phone so think about when people are on their phones and by the way the majority of your emails are going to be opened on mobile devices so just think about when people are on their phone is do see other people who do really good at like three o'clock ish. Maybe that's kind of like that afternoon slump. Where they're at work and they're kind of sick of doing what they were doing. So there scrolling through their phone and even during Commute Times hopefully those people are taking public transportation and not on their phone while they're driving but the only way to figure it out is to just send a lot of emails and stagger your times and see which ones work best and you've gotta take into account not only open rate but also click rate and revenue..
"williams sonoma" Discussed on News Radio 920 AM
"Show that Garden City owner L. L. C. a corporation registered in Delaware with the same Boston addressed as W. S. development purchased the shopping center for a hundred and eighty one million with the dean of the sale being recorded with the city on January the twenty fourth shopping center was sold by gate weight would side incorporated which had bought it or just over seventy three million from the slightly family trust back in nineteen in ninety eight so they bought it back then for seventy three million they move in it for a hundred and eighty one million not a bad none of that bang for the Buck in the plaza includes chain retailers whole foods in LL bean their crate and barrel pottery barn Williams Sonoma opened up in nineteen forty eight they've done a great job of Garden City and it's really a nice place to the dying and also the shop Stennett after seven o'clock and off we go to the roadways once again to the traffic center with Jackie Murphy brought to us by compassion international it's a wet morning commute and we're getting reports of some ponding especially on the secondary roads six can connector inbound on the brakes between Toby straight and ninety five one forty six south Vizeadmiral street to ninety five if you see trouble call the Providence autobody tip line eight six six nine nine nine seventy two hundred I'm Jacki Murphy with your southern New England traffic it's easier to change the world than you think sponsor a child in extreme poverty with compassion international you will change the world for that shot just text the word child eight three three nine three to sponsor right now here's the forecast from storm team ten meteorologist Christina earning pocket device may impact the morning commute along with steady rain showers I can be heavy at times rain continues through the afternoon highs heading toward the low forties overnight skies clear and temperatures fall from the upper thirties to the twenties by Friday afternoon partly cloudy and cold Friday into the weekend I'm storm team ten meteorologist Christina Ernie on newsradio nine twenty and one of four seven FM thirty six degrees with rain coming down pretty steadily.
"williams sonoma" Discussed on NewsRadio WIOD
"And barrel Williams Sonoma expanding manufacturing in the U. S. here's the bad news Wall Street journal reporter Ruth sciences manufacturers are struggling to fill job openings she's got an in depth look at the desperation Ruth what have you found it interesting when I first started reporting this I thought it I will all of the most of the furniture manufacturing had gone abroad and what's true is that when you think about tables and bookcases and things like that most of them are made off shore but about how the upholstered furniture things like sofas and chairs are made in the last and for US companies a lot of them are trying to do things that they give you your choice of your fabric your features one that they're having is after years of financial stress the financial crisis foreign competition they don't have enough skilled workers and that's a real challenge it's a challenge for all kinds of manufactures but it's particularly a challenge for the furniture industry because they're dealing with this reputation from the harder time yeah and and was like nine weeks behind schedule right if you if you want something made well yes I was talking to this one furniture makers century furniture which does custom furniture and their delivery times have stretched the idea of buying it in the U. S. is you're going to get what you want when you want.
"williams sonoma" Discussed on WIBC 93.1FM
"You buy on Amazon I don't buy too much on Amazon yes I mean I think I I just I'm crazy I mean it's like I need something I just pick up the happens I was on their two days that means like whatever yes that is really to me that's for sure and so so do we have a link of the top twenty legitimate work at home companies where where for example like you could answer an eight hundred number if you wanted to for an airline or for somebody else maybe even maybe even Amazon or maybe even Williams Sonoma and of course you know it's not like you can just sign up and they hire your you have to go through a little bit of an interview process and they do give you various tests along the way but will post a link to this list of the top twenty jobs over at commander dot com isn't that sent you in the right path yes Sir right on the head there very good thank you so much bye for being a loyal listener because after all if you were listening in we wouldn't be on the air and again you for anybody for looking for that list head over to commander dot com and I was talking with the show pics but in case you're wondering what that is is that it's always been easier over the years for me to tell you to go to one place for the links because otherwise they gonna tips gonna columns go to this place that place in and worst thing you do is Google at right and so if you go to commander com there's actual pics but will post a link there all right it's back to school time you know what that means is absent ego ten printer days because after all when it comes for printers I wish that I could tell you that there were three great competitive printers when there's really not there's just one fabulous printer and that's the Epson eco tag and this back to school your time you can kiss expensive cartridges goodbye what a relief it is you want to.
"williams sonoma" Discussed on KGO 810
"Indication how much stuff do you buy on Amazon I don't buy too much on Amazon yes I agree I think I I just I'm crazy I mean it's like I need something I just pick up the happens I was on their two days that means like whatever yes so it's really convenient that's for sure and so so do we have a link of the top twenty legitimate work at home companies where where for example like you could answer an eight hundred number if you wanted to for an airline or for somebody else maybe even maybe even Amazon or maybe even Williams Sonoma and of course you know it's not like you can just sign up and they hire you you have to go through a little bit of an interview process and they do give you various tests along the way but will post a link to this list of the top twenty jobs over at commander dot com isn't that sent you in the right path yes Sir hit the nail right on the head there are very good thank you so much five for being a loyal listener because after all if you were less than we would have be on the air and again you for anybody for looking for that list head over to commander dot com and I was talking with the show pics but in case you're wondering what that is is that it's always been easier over the years for me to tell you to go to one place for the links because otherwise they gonna tips gonna columns that this place that place in and worst thing you do is Google at right and so if you go to commander com there's actual pics but will post a link there all right it's back to school time you know what that means is absent ego take printer days because after all when it comes for printers I wish that I could tell you that there were three great competitive printers when there's really not there's just one fabulous printer and that's the Epson eco tank and this back to school you time you can kiss expensive cartridges goodbye what a relief it as you want.
"williams sonoma" Discussed on 600 WREC
"You buy on Amazon I don't buy too much on Amazon yes I mean I think I I just I'm crazy I mean it's like I need something I just pick up the happens I was on their two days that means like whatever yes this is really convenient that's for sure and so so do we have a link of the top twenty legitimate work at home companies where where for example like you could answer an eight hundred number if you wanted to for an airline or for somebody else maybe even maybe even Amazon or maybe even Williams Sonoma and of course you know it's not like you can just sign up and they hire you you have to go through a little bit of an interview process and they do give you various tests along the way but will post a link to this list of the top twenty jobs over at commander dot com doesn't that set you in the right path yes Sir hit the nail right on the head there very good thank you so much Bob for being a loyal listener because after all if you were listening in we wouldn't be on the air and again you for anybody for looking for that list head over to commander dot com and I was talking with the show pics but in case you're wondering what that is is that it's always been easier over the years for me to tell you to go to one place for the links because otherwise they gonna tips gonna columns that this place that place in and worst thing you do is Google at right and so if you go to commanded a calm there's actual pics but will post a link there all right it's back to school time you know what that means is absent ego take printer days because after all when it comes for printers I wish that I could tell you that there were three great competitive printers when there's really not there's just one fabulous printer and that's the Epson eco tag and this back to school you time you can kiss expensive cartridges goodbye what a relief it as you want.
"williams sonoma" Discussed on Biz Talk Radio
"Earn compared to the people who work for them USA radio's Chris farms says it's no laughing matter explore funds at least two dozen the CEOs of major American companies make over a thousand times more than their average employee gap CEO Arthur tech brought in more than thirty five hundred times the company's media workers pay with a package worth nearly twenty one million as compared to about fifty eight hundred for the median employee but Donald CEO Steven Easterbrook package fifteen point nine million last year twenty one hundred times the media employees earnings of seventy four hundred other companies whose CEOs earn thousands of times over their workers include Mattel Williams Sonoma and Skechers for USA radio news I'm Chris Barnes and president trump welcoming business leaders to the White House U. S. A. radios timbre of with the story president trump is marking the one year anniversary of the pledge to America's workers program the president says companies can train their workers more effectively than the government the government to get into that and they really don't have a clue as to what they're doing and it costs a lot of money the president also says the program has been a huge success companies have stepped up to the plate and so many companies have done thousands and thousands of jobs the president was joined at the event by first daughter and White House advisor of aka trump for USA radio news I'm Tim Burke for USA radio news I'm Robert Wilensky anyone America's best days are behind I believe with all my heart one nation under god what is your shoes great to be here we're gonna calls.
"williams sonoma" Discussed on WMAL 630AM
"We'll have that today as well five fifty one W, male. Trump's critics are all over the media, crying doom and gloom over these China tariffs. The economy is going to crash. They say American consumers are going to pay the price. Well reality is proving the critics wrong, the CEO of Williams, Sonoma, Laura, Albert explains that her company prepared for higher tariffs on imports from China last year. They moved furniture production out of China Williams Sonoma, which owns Pottery Barn, and west L is opening a facility in Tupelo Mississippi creating hundreds of jobs upholstering furniture. The kind of jobs, President Obama said would never return. Ms Albert says that it made financial sense to bring those jobs back to America, because the labor cost was less than the cost of importing freight from Asia, and it's paying off. Williams Sonoma just reported a three point seven percent, revenue increase, and that's just one example of how Trump's China tariffs resulted in more jobs for. Americans without increasing consumer costs by one penny. It's the exact opposite of what never Trumpers predicted when President Trump did what no other president would. And that's demand trade fairness with China. The naysayers it's, it's amazing. How often they are wrong about Trump and they're wrong about this again. And they are never going to be right. Unless they figure out what they're dealing with an who service,.
"williams sonoma" Discussed on The Jordan B. Peterson Podcast
"Is going to the Williams Sonoma store, I know. It is it is seem able bulb those. No still. Bill marr said that men and women should never tell one another their fantasies because women are outraged by what we say, and we're totally bored. By what they thought like women have kind of these scenarios. I don't know unicorns. I don't know what they're dealing only lines storylines men were just like, I don't want to say this to you. But there's a lot of just close ups a female body. We'll men are much more visually oriented I sexually. And but now they're being shamed. I mean now, it's called the male gaze. And so there's all of his sick. Oh my God. The Sports Illustrated is exploiting the female, forget young men. Like it. I'm worried that now sort of the way in the past. Sexual sub gays were shamed. We're now reversing at N shaming like heterosexual. Yes, that's different. Remember, we had the young woman who complained about being whistled at and I said, don't worry it stops with sexual behavior. The question is what's the end game. And this is what people have to ask themselves is like one of the corollaries to the female pornographic. Romance is actually the establishment of a longterm relationship. And the question is, you know, it's so funny because I got pilloried in the New York Times for for talking about enforced monogamy squirting I now because and that gets brought up like in every. Ridiculous. We talked to that woman for two two days. I know it is just like a little side comment, and then that became the sticks. Like like enforcement Naga me, you mean forced marriage, or no, I mean that was an anthropological term which she knew perfectly well because she's a very smart person. And all it means is that there's a pronounced proclivity in human societies around the world to enforce monogamous relationships at multiple levels of the sociological hierarchy, you do it culturally. Do you do an expectation you do it legally enforced monogamy? So my son was just married, and if he came to me next year, and he said, you know, K dad, guess what I've managed to have four affairs in the last year with hot women and my wife hasn't found out about any of them. I'm not going to Pat him on the back and say good job. You know, I'm going to say what the hell's up with you. You know, you violated the vowed that you took you're putting your whole future. Riskier, betraying yourself and your wife, and well that's enforced monogamy. The the idea is that the social norm is the establishment of a long term monogamous relationship. And that there are strictures put in place to support that. Also to punish deviation from it. And you say, well, you know, maybe maybe not so much on the punishment end. But you can't depends like what do you want? What what is it that you want you want a long-term stable relationship or not? And if that's the goal, then your behavior should be devoted to whatever. It is that facilitates that goal, and I don't see that. I certainly don't see that casual and impulsive sex fits that Bill. Not not in the least and all of the evidence with regards to living together shows that that's actually detrimental to the establishment of a longterm relationship. So first of all common law marriage people who are in a common law marriage are much more likely to be divorced. That's the first thing. The second thing is people who live together before they get married are much more likely to be divorced after they get married. So the idea that well, you can try someone on for size and see how it works..
The latest must-have SF accessories: respirators and air purifiers
"You're listening to the spoken edition of the San Francisco Chronicle. The latest must have bay area accessories. Respirators and air purifiers by Malir Russell, David Jair kiss trek to his job at Williams Sonoma in San Francisco on Monday sporting and excessively that's in high demand a respirator. He shared a selfie to Instagram captioning. The photo the new normal for walking to work as firefighters may gains on the campfire the wildfire in Butte county people in the bay area. Continued early in the week to deal with poor air quality caused by smoke drifting in from the inferno that nearly wiped out the town of paradise one hundred seventy five miles from San Francisco, though, public health officials continue to urge residents to stay indoors and orange unhealthy. Air alert went out Monday that hasn't stopped people from lining up at hardware stores to get their hands on industrial gray. Facemasks which offer some defense against toxic chemicals and gases, particularly popular are and ninety five particular respirators a mask and filter combination that fits over the face and blocks at least ninety five percent of very small particles in the smoky air, which health officials recommend over disposable face masks, that offer little protection fine articles blowing in from the wildfire can collect in the body to cause persistent, coughing difficulty breathing and reductions in lung function, according to the California Department of public health hardware stores started selling out of masks Friday when residents woke to hazy orange skies and the smell of smoke Renato. Goose Lonnie junior manager of the coal hardware store on fourth street said people in San Francisco freely spend on days like that. They can see if they can smell it. Guess Lonnie said the same thing happened during the wine country. Fires in October twenty seventeen Cole made a dedicated line for mask shoppers. So it could ring up other customers quickly as it did in two thousand seventeen the store has sold out twice since Friday, sending employee's to restock at an ace hardware distribution hob in Rockland over the weekend. Virginia carpenter owner of an ace hardware store. In Berkeley, said she answers calls every few minutes from people looking for face masks. They were back in stock Monday after her son James also in as employees left Sunday morning to pick up thousands of masks and some air purifiers from the Rockland warehouse after unloading his SUV, he went on to work a shift at the cash register. He was overwhelmed by words of thanks from customers. Carpenter said, some shoppers are going online three m accompany best known for its scotch tape and post it notes has three different varieties. Have masks or respirators on Amazon's industrial and scientific bestsellers list. The most popular is in an ninety five model. A box of ten sells for sixteen dollars twenty five cents. Kristen curry who lives in Chico spent the weekend shuttling back and forth to buy masks and other goods in the bay area to take back home her cousin's house burned in the blaze, some of her close friends and colleagues lost parents other relatives and pets curry said she wanted to contribute in some small way. She'd heard that the hardware stores near Chico were selling out of masks as quickly as they could stock them rationing supplies to one box per person curry drove Friday to the bay area to stay with her mom together. They bought out masks from two local hardware stores spending about two hundred dollars. Curry folded down the seats of her Honda element to make room for roughly two hundred twenty masks, new clothing, ensued. Cases and drove north barely able to see out the back. She donated the goods to neighborhood churches, and the Red Cross most of her friends had procured masks by then my intention was to donate as many as I could to the victims paradise. Of course, didn't have any curry said whether or not I could afford it. I was going to figure it out where there's a consumer need. There's a startup and San Francisco has one that's drawn a measure of controversy molecule sells seven hundred ninety nine dollar air purifier that it claims destroys air pollutants as opposed to just trapping them with a fine mesh filter as traditional purifiers do J arou- a co founder and the chief operating officer said the company has seen sales tick up since Thursday when the campfire erupted and began offering same day delivery in San Francisco to meet demand. Some people criticized the startup in tweets and face. Book comments for pricing. It's device. Ohi others called on molecule, which is spelled M O L E K U L E to donate devices to schools and evacuation centers. Everyone is talking about how great molecule is today. Jake Chapman, a tech investor said and a tweet that's great. But can we also talk about how horrifying it is that climate change makes it so only people with a spare eight hundred dollars can afford safe air for themselves and their children Jiao said molecule employee's delivered donated units to the Red Cross evacuation center at the Butte county fairgrounds over the weekend. They're working to get more units out to fire houses and relief groups this week as molecule did during the wine country fires molecule asked its employees to come into the office over the weekend to help with surging demand without blinking. The team showed up rows said dozens of schools across sonoma's yolo. Boot contra Costa and other counties in the area of the smoke trail from the campfire were closed most school districts in the bay area remained open local administrators make the decision based on air quality reports and conditions in their local communities when air-quality drops to unhealthy levels. San Francisco unified school district limits time spent outdoors and closely watches students with asthma and other health conditions. According to gentle Blyth, a deputy superintendent most public schools as well as many private schools were closed Monday for Veterans Day severance, Iskoe chronicle staff writer, Jill Tucker, contributed to this report.