20 Episode results for "Will Kellogg"

Ep. 14 | Cereal

Applesauce & Horsefeathers

1:10:15 hr | 1 year ago

Ep. 14 | Cereal

"Waltham to applesauce and horse feathers Krista am am sage and where magically delicious and everything with trace magically delicious didn't all. I would agree. Gosh from serial killers is to cereal. Right makes perfect sense. Yeah a little bit differently but one delicious one not so much. Sorry Hello Dahmer. So we're onto cereal like the eating cereal. C. E. R. E. L.. For those of you in the back. spelling helps the people in the back of your sitting upright. You can clearly spell office slayer I mean. Hello so cereal. Did you have fun with this. One like you do with cheese No Oh because I was like All over the place. I couldn't focus for more than three seconds because I'm like Oh this and then I would stop and then I'm like Oh this and so there is nothing and then. My computer crashed that so many times. Like my interwebs went down and finally I gave up and we talked yesterday. I said stay away from cal. I didn't even look up. The word Kurla does as soon as we talked about serial on episode thirteen during true crime. As soon as we did I was like I know exactly what I want to talk about. Okay now. Here's the deal though. I am so interested. So you'RE GONNA have to get to it fast. 'cause I really WANNA know wouldn't you look nothing the Oh great let's see National Cereal Day as March seventh. So we missed that I did but it's coming up again it is. That's the brilliant thing about years for all of you who missed now hard eleven-year-old yeah. Don't worry you'll get it again next to bring Syria the year. Oh I did. What did you But I don't have allies hero because I usually don't eat breakfast which I was telling you this morning because I started to do intermit- intermittent fasting a really Let's talk about that. Which is very interesting? I don't know it's I don't know if it's helping or not. But so the the reason I'm doing it is because There is a lot of dementia and Alzheimer's and my family and I've been reading about health benefits and have been quite not I'm paranoid is not the right word. I'm not paranoid about anything that I'm I want to really figure out what I can do to help as much as I can and do not get dementia or Alzheimer's and I don't know if I can't help but Intermittent fasting as played a role diet has played a role And of course they're still figuring out of tennis stuff so I'm trying to been finding out a lot more stuff. Yes soon. I've been doing Intermittent fasting and then the I read a book called the Longevity Diet which is really cool and They talk about physically the five. It's not just exercise. It's not just nutrition. And it's as he calls the eating five pillars of whatever and he did who is Serge Idaho. I have out a white beard. I don't remem- soon white hair. Something in Class I was I was watching a little video from Maria Shriver driver. She does she been lately. I don't know her husband was caught cheating on her not Maria Shriver. Oh who's Arnold's wife. Maria Schreiber okay. Oh he did. YEP member came out. He had a son who was like twenty or something like that. Looks just like him with I I WANNA say his hurts North Moist soon. It's not. It's not a syllabus time. It is a tumor not the son. Okay this God. So she's got some really interesting. She has people on and does all sorts of like Interviews people about all sorts. Just up in there. Yeah and Alzheimer's and wellness and everything and anyway so I found out about this. Oh that sounds fascinating and so then I ordered the book. Tuck and then I got it for mom and when she was here in the summer and I will let you borrow it but it's fascinating anyway so I that that is a big thing in the in the back he talks about the the way he does toughen For different and how it helps with different like cancers and all sorts of different stuff. Yeah and Alzheimer's anyway. He doesn't take any of the proceeds of his book. He puts it all back into research at all. I can't remember where is that. I don't think it's research research. I think it's too. I can't remember anyway to start in Iran passing which is the long way of saying that. I don't eat breakfast usually but then I was doing that. Yeah Yeah and not in. It's not a calorie deprivation right at all. But it's just It's fascinating I've been listening to some blogs and breakfast is the most important really fifty right. So then I'm trig so then trying to like navigate between that and what's the it's maddening you really get into anything. It can be maddening because there's research to for days you say in the intimate or in the book the longevity they also talk about inner minute intermittent fasting as well which is interesting. Yeah Anyway Yeah. They're not about starving yourself off. No it's not letting your body Process and get back to where it is and you don't need to? We eat all day long right now which we don't need to. Yeah well unless you have like I I know some people do like six small meals a day so my I get my blood sugar levels. Go down and When I started doing intermittent passing so I would get totally shaky and if I didn't eat like that little meals and after I started doing intermittent fasting that went away really? Yeah Yep because you maintain enemy there's a whole will put some stuff about and again. I'm sure you can find different people using different things but there's been a bunch of studies on it and yeah saw put some stuff up there crap. Yeah very interesting so there you go so I did bring some cereal it. It is GRANOLA love GRANOLA. And then I looked in it had. That was one of the things like when I was looking at. This didn't look too much into it. But this sugar content is asinine sugar content and so many cereals is crazy is cray cray right. This has sixteen grams of sugar. Wow and a half cup while I've made my own GRANOLA. I can put that recipe up. It's so good I have yes. Recipes are yeah. They started out with stick. Men ended worth. Aw Oh I love Granola so good but sure as a kid. If it wasn't sweet enough my brother and I would add sugar sugar. We and we weren't really allowed to get the sickly sweet stuff here actually. I tried to remember all this details. Serials we say cheerios. Yup were a big one. Honey nut cheerios. To Raisin Bran do scopes does but I actually at one is hugely hugely sugar. Yeah he did Oh Darn it What's IT'S A? I can see the box right now. It's a warm Ciro cream of wheat. Oh love me some we some raisin had so I gave him as like but that you never. I don't think I've ever actually eaten. It just sounds gross like motion. Like I didn't like oatmeal growing up either. But I like it now. Tom Me Too like homemade. Any we talked about that. Oh mark and Christine when we did our when we went to the lodge member number. They made overnight oatmeal was so gosh I think that was. Christine knows so duck. I don't remember it. Yeah remember something overnight opium. Yeah it was really good I was I was. It's rough rough couple of days. It was a rough time of the month just an in particular that month. For whatever reason season chest yeah so it. Didn't Brad tell you what to eat or what not to eat or what was that. That was me me what vegetables. I just like them and that I just went off on vegetables. Edged ables even know poor Brown on my God to this day. I mean this was what three or four years ago to this day. I still AH CHECK TO STOP AT. You gotta get over that well because he knows what but instead of press okay. I'm GonNa have to talk to him about that if may but also everybody eat your vegetables vegetables. Do I can eat him. Oh aw I was bitchy. That's basically I was such a bitch. Not Regan we all have our moments. Don't you worry do and it was a super bowl weekend. which was actually good? China had disappeared to or as I call it my room and stupid bowl weekend. I mean we miss the puppy bowl but I could go to my my room and read for a bit and Yeah Yeah Yeah so that was nice like sort of an excuse not to socialize. We played poker those actually beautiful. That was fun. Those those are fun. I think it would have been. We have great hike. Yeah in the and it was some all my bass and marked at that time. They're big they're big and Marbella. Adam Bo you marked it. That Oh Yeah God. That was a ladder kind of like a scavenger hunt. But you had to solve on a crazy susie. That was amazed ball to solve all these crazy stuff and yeah it was amazing anyway. Why Anyway Kerryon Kerryon Kerryon? Let's see golden grams. We had occasionally Oh withers the little bear shaped Syria. Now they're like little Squares they were like Graham crackers. Almost okay what are the bears Teddy Graham. TIAA chocolate wants to have those are like cookie crackers. I don't they they. What are they true? I noticed it was like she can say it makes me happy. Did they also have cereal. Cereal every look at Ireland's they had less than an hour. Let's see lucky charms. I remember having sometimes rice krispies. Oh Slim born Chris Corner classic cornflakes we would add a bit of sugar tomb. life obviously frosted flakes fruit loops occasionally occasionally only occasionally yeah and My favorite Korac Leno brand. That's when I was talking about Chris. Golden Grahams Rams this is a golden crispy has Barrett said Beer Syria. So that's not and you must have been right. Maybe they are cookies and I just wanted them Jimmy yet. Well I mean I mean yeah and then ten grams teddy. Graham Breakfast Cereal breakfast bears there. You go yum yum yup babies Choco Teddy so I found this website An hour and I didn't get the COMPLEX DOT com. It's a pop culture everything in this. This guy did the fifty greatest breakfast cereals long mine and so I looked and and winter and of course they all bring back memories and crackle and Oprah was actually pretty high on list really. I put down what he wrote and will will put that gentleman's name up on the blog but about crackling O'Brien. He says both the name and the recipe indicate but this cereal is a source of dietary fiber in a way that many other joints aren't for many consumers. This gives way to the notion that crackling oat the brand is only for grey hairs needing to stay regular no. These square nausea rows are filled cinnamon and nutmeg is like Christmas and a bolt with the extra surprise being the promise of a really satisfying shit gifts about stay regular but it is I love. That's I've I've never had that it's so again right now number. I will tell you so I I started having it in middle school and I don't I know who got it and how because I don't think they would have bought it. You know for us for the kids so I don't remember my first bowl and why but I loved it and then I noticed list at some point the tastes changed and it wasn't as good. It's still delicious. But it wasn't as good as it used to be. Well let me tell you Y yes. Please let me see so this crack note. Brennan's part of Kellogg's so that was part my say spill at girl. All right tailpipe changed him and I need to know about so it was introduced in nineteen seventy seven. By Kellogg's I did not settled. It is made of Oat Bran flavored with cinnamon and Nutmeg and is held together by brown sugar in the shape of a rectangle It's a source of dietary fibers. Its first you ingredients are whole loads and sugar Is that Terry Fiber. But it contains a significant amount of saturated fat. The palm oil used in the cereal is modified slightly to suggests more of a sugary flavor than normal palm oil the recipe for crackling Oat Bran underwent a major change in nineteen eighty nine when consumer health advocates pushed for Kellogg's logs to remove coconut oil which is ninety two percent saturated fat. Yup Wow yeah said that and I I remember that and I could never I never even thought to look it up but back then obviously there is nothing. You didn't see it in the news. Then right did it happen. uh-huh oh that's interesting did have a maid ended affected it. I just remember this has nothing to do with the cereals excel themselves except for. When was it that there was a big like the price changed on everything and then people were getting outraged because the price the either the price of cereal and bread went went way up or it stayed the same but the boxes got smaller. I don't remember was I just remember like a huge thing. Of O'Brien is one of the IT. They don't have big boxes. It's one one of the smaller ones for like five bucks. Wow I know that says not when it says special occasion cereal yeah. I don't get Cyril all that often. But Yeah Yeah. I don't either because I doubt lots for. I started doing A friend Jimmy this recipe four Adrian For one older. Hi Adrienne Almond milk and she seeds and a little vanilla and you leave it in the fridge over night so the Chia seeds you gotta like Kasese so the Chia seeds like absorb it all and then Roy shall good in the morning. You can put a little like Muslim banana or some the grass berries exit in and it's Duck Adrian by the wake gave us our very first review. You did shout out. I happen to be posting tomorrow. Really made a little ya'll remember. I said I I wanNA share our reviews. I just kept forgetting obsolete surly. Yes I made one for. And he's the first one and if you're listening right now you We would love a review fantastic on I two S- we have how fourteen reviews. I me yeah better kick in the pants not too shabby you. People are listening. They like it. They like US Emden. I'll me about Kella. We well Muesli. I love Muesli. Oh I think I like that one too it's it's European it's oats. Oh I am a raise that route and yeah just little and I'll just add milk to meet at like zero or you can put it in your yogurt. Oh whatever and you could add more fruit But that one is also good for fiber. And it's funny as you get older. Your sooner tastes change but firm in your sugar not your sugar. And we weren't even allowed to have the sugar sugar you on right. But I'm surprised they let us put sugar at. I don't know and then there beats leftover sugar with the milk and oh in the drink no no I was never into that. Probably consider still sure. Yeah Yeah and that we we get. I get more boring. Like oh Muesli. It's not an exciting cereal but it's so delicious and so good for you. Yeah we're the same. We didn't get Blair. Wear the marshmallow. Do big sugary things. But at Christmas my mom would each let us pick out our own box of four really disgusting delicious cereal would get. That's word bird and I would eat the marsh I would separate them out and eat the marshmallow separate from the serial. My roommate in college wrote wrote. Why didn't they send the entire just wrote? This is before you know so. She wrote the company and talked. About how much like the on how much you love the marshmallows. And then all of a sudden she gets huge package in the mail is just this giant bag of Martin Bats so off is really shot up to look. I think they've added a new charm. I don't remember what it is that that there's horseshoes rainbows rainbows horse shoes. Shooting Star clovers clever shooting stars. I think so. I don't know we. We better not forgotten I wonder if there are any pictures of all of those. Oh I'm sure there are. I mean of the uh-huh of the big bag. That would be awesome. So what else did you like No you have to talk. Oh my gosh okay. One thing I found out I probably won't talk about it today. We'll just put it on the blog. Is that a New York Times article on seared. The history of cereal it gives each decade. And what happened. So that's a neat little. We'll give me the first one who okay. We have mid to late. Nineteenth Century in eighteen sixty three James Caleb Jackson a religiously conservative vegetarian. Who ran this is a theme by the Wick who ran a medical sanitarium in western? New York created a breakfast zero from gram flour dough that was dried and broken into shape so hard. They needed to be soaked in milk overnight. Oh my God called it. Granola John Harvey Kellogg a a surgeon who ran a health. Spa in Michigan later made a version and named it granola using the same idea former Kellogg patient C. W. Post created grape nuts would be popular product to offer a discount coupon hosts cereal and Kellogg and count from from way back when when I actually liked grape nuts too. Yeah great born. I didn't like him as a kid I did. Did you did but I do now. Yep Yeah they're great but again in yogurt and stuff through yeah or by themselves but add fruit and eat your vegetables or crystal hunt you seriously seriously. I will bet you out eight your arm I just I just find it. I've met so many who men who refused to eat their vegetables and and I don't understand. Yeah but I finally trust me battle for years now and that and I finally just had to let it go because it you know. It's not my life. Yeah to deal with your end right. I mean just a lot of classes. I'm not saying it's just in my experience. This is just purely your experience. Yes yes. These aren't facts while they're facts to me. Not that the people I know who grew up and still don't eat their vegetables or the throw up. I don't think Brad is not one. No but some of the other ones and really liked saw but he won't look them like I have to remind yeah. Did you make us out to. I think alike Mitrovica Salad Jamaica Salad did you make a sad Bradley's to they'll supplement with vitamins and minerals which show that ninety nine percent of that all goes out in your piece basically you're just paying for colored P but enjoy our colored people. Yeah but you do get some of it and if that that your nutrition somehow it's best to get him from the source yet because otherwise you're spending hundreds and hundreds of dollars. Yeah could address that healer already. Fresh fruit and veggies are already expensive which is ridiculous cheaper than the vitamin. Yeah except they go bad so quickly you but because you have to eat them. I know you can't just the nutrients from MM keeping them in the frigerator. y'All get it there osmosis. They don't just like I am slowdown. Ari Oh I am so sorry. Everything goes to everything everything I've known in life. What even is life? I know that pro-syrian picking us. That's the one. Mikey lakes. Let Okay so Mike Garissa. Some food and wine had this fun little article about the most popular serial and every state according to Google renew sleep which is based on the surface. Yeah and this googling googling cereal us all the California Colorado Connecticut Washington DC Kansas Minnesota Missouri Nebraska Oregon Utah and Washington. You all picked life those. Those were the ones that with as Moss only funny I duNNo. I'll I'll pay down on April just not as again. Yeah I like that one I am and do you know where the word serial came from. Know from series The Roman Goddess of harvest in agriculture interesting could make a paid lead here. How do you spell that C. R. E. S. the Roman goddess own Herbs Immune Culture? All right well thank you series. We enjoy series your bountiful. We'll crops actually. Cereal is a crop. It's not an actual is breakfast food. But it we make it into that right an and adds sugar. Yeah and marshmallow marshmallows and I recently saw what Syria was. But then I'm like this is boring so I didn't down like Ri- It could be cereal. Crops Rice is oh so I think there were five Quique Week quick tweet. I like puffed rice. Are you seeing that snack in middle school to spy ourself very strange kid ever. All kids are very strict her lovingly every yet they all have their own strangeness. So if you think you're strange you're right and that's good and that's a good thing. Yeah right so where do I even begin. Oh my God I'm so excited with the Kellogg still at you're killing me okay. Well here are. Should I just run down the headings real quick. Yeah so I have Kellogg brothers and company will. He's one of the brothers workweek because that's interesting. No am I allowed foundation. Send Terry Him and Dr Kellogg Look how long that is Madam. tractions masturbation ooh Yum which we are to got to. That was cracking open. You should see sages face. And Masturbation mission. How does it Margaret get into this week? I D I have to use the restroom. I let's mastery now to pay what you do when I am using the restroom. KRISTA is your own. We'll mark this. One is explicit. All better yeah. Hey also look what I found in the pantry. Lots of rich. I forgot that Ben Likes to get this occasionally. Let's see here's my sugary gummy I like the one inset. Aren't sugar either that's most. Yeah let's see this one without milk sugar. Total sugars five grams well. This is interesting addressing. If you add three Quarter Cup skim milk. It goes up to fourteen grams. So skinny sugars milk Interesting interesting well. Anyway near you may pay Oh yes made ordinary fortified with folic acid B. Vitamins and iron. I did look about a little bit. Amy Continue on this. And then I'll tell you about Fordham eat the fortifying fortifying. Yes Lee fortify okay. No no but go PA- KANTER Antonio Antony anytime aware of free and you know to tell me about fortifying all okay. Kellogg brothers and company Johny now class. Oh wait no okay. So that's going back to the cheese episode if you remember gave so case though okay so a lot of this information I got from wikipedia and some various articles. And I'll mention those when we get to them. I guess so. Okay so I said okay so again you. Jeez the Kellogg brothers were Dr John Harvey Kellogg and will case Kellogg and fun. Fact my father's middle name is Keith And my brothers. Oh that's it was the thing my like to give your child your Middle Name because my dad is Edward and my brothers Edward Oh and then his son is Edward the the middle names my. Yeah I have Elisa's my middle name and my mom's And if I had had children and had a girl she would have been any lease as well. Aw Doc that sweet anyway so they found it. A health food company the Battle Creek Sanitarium Health Food Company in eighteen ninety eight but before then I tried to get this on in order the sanitarium sanitarium health food a health food company yet because they also did sanitarium like thirty years before or something but but this is just like briefly on the company briefly I say and then may skip a whole bunch just because okay so they produced foodstuffs for current and former patients. They merged with the cintas nut. Food Company also founded by Doctor Kellogg to become the Kellogg Food Company in July Nineteen O eight and they also sold old nut butters and meat substitutes in fact Meat Substitutes Yam Dr Kellogg was a big proponent of vegetarianism UNISOM even though it didn't have a name then and nuts and he might be the first person who created a version of peanut butter. But we're not sure that's interesting one of the first people at least yeah let see to to to to to. We'll get into that later. Kellogg Company of Canada published a book named a new way of living that showed readers quote how to achieve a new way of living. How to preserve tally how to maintain enthusiasm and energy? How to get the most out of life because of physical ability to enjoy it and it touted the all bran cereal as a secret to leading normal lives free of constipation so fiber so if yeah if If you're constipated you cannot enjoy life. Correct yeah this is correct. I I never really had a problem with it until a couple of years ago and Oh my God I suddenly got all the commercials and really really. I've never had a hit. Yeah it was just like now. I know whenever we've dogging him out that's funny. It was bad okay. It was bad bad. I'm better now. Thank you fiber and Oh will Kellogg. Here's a little fun fact. The non non doctor brother was the first to introduce prizes in boxes of cereal. Oh cracker Jack's Jag. Ah I mean that's not a serious. I adding I think prizes at the crash jazz. Let's see I have a lot more on the company but you you can also look that up on Wikipedia and this is going to be long if I don't okay so let's move onto will because by far and away. Dr Kellogg is I wouldn't say the most interesting but he's interesting so we'll get to will quickly. I like well. You're killing me breeze through this kind at this dockers that will Born lead sixty died in nineteen fifty one. He started out selling brooms with his brother. His his father was a broom salesman. And then let's see. He moved to Battle Creek Michigan to help his brother run the battle creek sanitarium. The kelloggs pioneered the process of making flake. Cereal cereal and will want to keep this a secret. But John Allowed any anybody any patience or workers in the sanitarium to to watch it and one of their guests was as we mentioned before C. W. Post. And so he copied the process and started his own company at which became post cereals and then later general foods the source of posts. I million dollars and will got pretty upset and he left the sanitarium and created his own company. And let's see. The brothers eventually argued over the addition of sugar on their product nineteen six will found at the battle creek toasted cornflake company later becoming the Kellogg Company. kellogs said and this is not. This is a weird segue so pause. Oh Oh Kellogg said. I will invest money in people and the Kellogg Foundation quotes him as saying it is my hope that the property that kind providence has brought let me may be helpful to many others and that I may be found a faithful steward and after learning more about him and seeing all the things he did I would say he it did will yeah will is a is a good guy. Here's one thing he did that. I found fascinating in nineteen thirty November. Nineteen thirty. I I have. I have the little news here. He decided the company would go to a six hour. Work Day because of the Great Depression would be able to hire more people Helping the unemployed so they did that. Wages increased twelve twelve and a half percent and then more men were hired to run the company to run the factory twenty four hours a day and put more people to work and and it worked and they kept that for a long time. I can't remember when it stopped or why I didn't. I didn't go into that but it went for a couple to a few decades trades. Wow that's yeah I might have. It didn't last until the eighties but the eighties. Basically when capitalism just kind of flipped and decided it was more important to make money for ourselves and our our stockholders or whatever then and then to invest in the people which is which is interesting. This is coming out now. That did you see that. A Bunch of Oh yeah companies. Were already that he had signed something. Saying we'RE GONNA get we're going to go back to investing in our people and the communities instead of the bottom line anyway So staff increased by twenty percent and shorter hours have benefited stockholders and work hours. So that's cool. Yeah so that was really great they also or he also founded his own foundation founded his own foundation. The W K Kellogg Foundation in June nineteen thirty so this was just a few months before he decided on the workweek six hour. workweek is not a book the six hour workweek or work dash six work. Yeah yeah there's some maybe it's a four hour has what is it. Some sort of thirty five hour workweek or something and everybody looks like we're nuts for having. Yeah we're not allowed to basically have less if less than forty. Yeah you're a slacker. Her and if you don't have like sixty and what are you doing yet trying to have a life. That's what I'm doing the four hour workweek that I've heard of that in a way I think that's like a thing for rich people I call. It's better for you like Oh yeah the resumes that actually have to work. Yeah we don't get that luxury anyway. Continue I guess we'd have to see what correct I have looked into that a bit. Okay so Kellogg Will Kellogg donated more than sixty six million dollars in company stock another investments commits to the trust which is equivalent to nine hundred ninety million dollars in twenty eighteen so the yearly income from that Trust Trust continues to fund the Foundation and as of the early twenty first century. We're still kind of there. The foundation is the seventh largest philanthropic foundation in in the US really yeah. It started out focused on children's health in Michigan and served seven counties in South Central Michigan It targeted targeted K.. Through twelve education and public health in row here. We go the role. CUERVO rural rural rural cookies rural mcnaughton roof and country side community where they like to eat gooky crisps cookie. Chris we did not have sorry. Random actions came up with that sucks make cookies and pour milk all over the most selena cookie and Krista and bree both McKay's okay back to the foundation addition So during the early years of World War Two the foundation went beyond Michigan and the US more than four hundred fifty steady fellowships for Latin American health professionals paved the way for extensive programming in the Southern Hemisphere. I I got a lot of this information from but we compete and the the foundation website and then I tried to look too 'cause obviously it's biased right but yes I tried to look elsewhere and they also gave grants France to help revive a modernized farm economies in Europe war-damaged Europe the annual payout. The amount spent for charity purposes skyrocketed. Did from twenty six thousand dollars in nineteen thirty two four point four million in nineteen fifty five. That's quite a bit of course there's what sort of looking for him inflation. Yes thank you inflation and everything. So I don't know what what that would be. But anyway that's quite a bit They focused on areas of postwar concern. Like the need for more nurses and healthcare administrators and two year community colleges. This I found really interesting in the mid mid eighties. They expanded its program into Southern Africa says in the face of apartheid scholarships from the foundation gave a unprecedented opportunities to black South Africans. Changing social needs also prompted an evolution and foundations grant making resulting in the creation of program areas S. including philanthropy and volunteerism and food systems and rea rural development. Mr Kellogg once said Will Kellogg. I once said dollars. Do Not doc produced character. I got so as its assets have grown. The foundation has considered continued to seek more effective ways to advance his vision of a world. In which all children thrive the current mission statement was adopted in two thousand seven and not says the W K Kellogg Foundation supports children families and communities as they strengthen and create conditions that propelled vulnerable children to achieve success as individuals and as contributors to the larger community and society at the Foundation is investing assets. That's in a way that realizes book financial and social returns so it sounds. I keep that was his thing from the beginning social as well as exactly yeah and an and he had said look. I've been given this. I I want to pass it on and do some good and add a little bit of sugar. Let me ask me some sugar around. Everybody's lost either so they come right back exactly Do you have anything to say any fortifications. Would you like to fortify if I don't find But it was interesting is on live strong DOT com. I think there was a the noted results results from a recent study from the WG which is the environmental working group. That said that major brands still a lot of major brands have cereals with levels of glysophate which is an ingredient found in roundup and it is round up weed killer. Oh my gosh and that that is like beyond the WG's benchmark of safety and That's glysophate is probably carcinogenic to humans. The CRAP APP that we put in our bodies is cray cray. Which is why F- I mean I'm trying my best to get away from processed foods? It's I that I don't process myself like if I make a cake. It's I think is different than if you get the cake. Mix in the you know but then you gotta do like the the Non Gemma in any way talking about going back to be an But anyway with Ford. There's another article tune the New York Daily News. That had that was saying that most cereals are fortified with amounts of minerals and. I don't know if this is still true but I think it is with minerals and vitamins. But that's based on adults and most I would think that must sears. I guess maybe not but that kids seat of it so they're levels said that they had been getting way too high of levels really Do you think kids cereals do though where testing I don't know anyway. I don't see if I don't know run. That one was lies but yeah they were testing album like even which was the two scoops raised Brian? Yep to add those it's the levels are for and if you look in the back it's an adult two thousand Calorie which I can't do? Now let's get down to two thousand calories. I would be way overweight but yeah so all of these levels and things are all for adult level so kids were getting too much. I did see something about this with Kellogg's and an I included at here about the F. T. C.. Finding fault with their claims like frosted mini wheats. Improving kids attentiveness. By nearly twenty percent in fact I'm probably for half an hour after they ate all the sugar and then boom right sugar crash and they. Oh my that's history. Yeah and then. There's there's some other things like a pop tarts I love darts. Oh my gosh. That's a treat for me. I'd get them but they have every so often. Yeah I like the cinnamon in one with the frosting on top and behalf to toast them and then I eat the outside for of course they don't need the normally eat outside. I I actually do eat them do you. Yeah I get the organic one S- because then they're healthy. Yeah but they're not the same. I'm just kidding. Romantic does not mean healthy. But I do off. There are certain offramp things where I'm like. No you gotta get the full on. Yeah Yeah and sugar a little bit better for me. You know marginally better for me getting this brand by knife. You're going to do it. which is why inserted a tree and moderation? Yeah get it released like Soda. That's what we did growing growing up. We didn't have soda all the time. It's kind of a treat. Yeah and that's how I still treat me too same with juice. I drink orange juice. We used to drink orange juice all the time we used to have. Yeah I like the fresh squeezed. Yep kind which is hard to find. sprouts Watt am I remember. We're in Lucille's the elder yeah Great Creole restaurant and Denver. There's this one time where right away. I remember this the waitress my brother and I ordered orange excuse and the waitress looked at my mom and said what they like fresh squeezed or frozen and my mom looked at her and said I don't know ask them. I don't know Y I remember that we were shy so our parents. My parents would never have said that we were so shy. I do ask them. And they probably won't. Like for Rosen Kay So he was was the nice brother. Yeah give me some good okay creepy brother. I don't even know if he's creepy. I just said Creepy Sanatorium. It could be argued. He's he's a lot of things Dr Kelly so he was born in eighteen fifty two and died in nineteen forty three Pretty long lives this yet. They they both they both did. Yeah both I good gene. The cereal yeah you're going. What else could be So real quick sanitarium sanitarium was built on seventh day. Adventists when my views and help principles but something I found. Disagreements disagreements with other members of the church led to a major schism with him and he was developed in nineteen seven but continued to follow the beliefs and directed the sanitarium until his death in nineteen forty three. Oh yeah their parents will in. John's parents believed that the second coming of Christ I was imminent and therefore they did not receive any sort of an education. Formal education was unnecessary but they prematch which educated themselves in reading a whole a whole lot of stuff and some people took Dr Kellogg under under their wings and was to say to be a doctor. Sure don't have to be at least a little bit educated. And he was actually very famous. He was one of the most famous doctors at this time at publishing books as we will get to some really some really good books at but yes But some of the people who took him under his wing he he really believed in what they they were saying and what they did and okay. Here's the thing about Dr Kelly. He had some really good points and did some pretty good things. But then there's there's the other things Soleil lows. Yeah Yeah Yeah well. People are real is usually pretty willie a good one but Dr Kellogg anywhere. for instance. He followed the adventist views. In favor of celibacy he married maintained separate bedrooms never ever consummated his marriage. We'll get into that a little bit. were to hence the masturbation all right keep on godless. Wear a serial comes into a masturbation so the sanitarium can love your cereal. Just don't your cereal so the sanitarium it was huge and people let me seem officially opened. Its doors as a battle creek sanitarium in eighteen sixty Six but opened its doors as of Western Health Reform Institute in Eighteen Sixty seven between eighteen seventy and into the great depression a lot of famous people. It's not just I mean thousands and thousands of people visited but also some famous people such as according to Dr Howard Markel this PBS article. That he wrote John John. D Rockefeller Jr. which I thought this was interesting. He says fleeing from the disastrous events in his family's coal mines at Ludlow Colorado to remember the ludlow massacre. No my gosh. That is pretty horrendous. Thomas Edison and Henry Ford Amelia Earhart before her flights at Warren g harding before for he started his presidential run for Criti- Washington and sojourner truth. George Bernard Shaw and he didn't say this but I found this elsewhere elsewhere. Madame CJ Walker who is a black entrepreneur and philanthropist. But what's fascinating about her is she crew was a self made believe millionaire. So she's a black woman and she creates her own beauty and skin care it products in Hawaii and then it just goes from there. In fact one of our early dates might Benz was to an opera about her and he threw up later nut night. That was this. That was the night on the way home. I was trying to decide. I was like trying to tell him that. I I want to not date other people you know not necessarily like be boyfriend girlfriend or whatever but you know not see other people either. And he wasn't feeling barrel his roommate had been throwing up. Oh I think I remember the so. He's not feeling well on the on the way back doc and he's driving and then all of a sudden he's like I got I gotta pull her so he's Yeah Oh poor man he doesn't need to sell straight anyway so he didn't feel. They did not see interfere their people that no. Aw that's really funny. Oh my Gosh Oh quick fact the complex the US Army purchased the whole complex during in World War Two and they converted it into the Percy Jones Army hospital. And it's it became other things after that but anyway so they came up with sanitarium three am by taking the word sanatorium which was a health resort for invalid soldiers and Change Two letters and a new letter. You're a new word was entered into the English language Kellogg saves the number of patients grew from one hundred six eighteen sixty six to seven thousand six patrons patrons during while wanting six yeah so a lot of people did this. He explored various treatments his patients including diet reform and frequent queant animas. We'll get into that. He encouraged a low fat low protein. Diet with an emphasis on whole grains fiber rich foods and most importantly nuts Kellogg also recommended daily intake a fresh fresh air exercise in the importance of hygiene all good. Maybe the frequent in animals. Not Not so much but all good so the sanitarium was known as the sand. The sand It was world renowned destination of health and healing healing and it was mostly due to Dr Kellogg. Dr Markle says he was a medical celebrity bestselling author magazine editor. Skilled surgeon public health expert a popular speaker. And Seventh Day adventist Christian missionary. He was five foot four. He was a little bigger but athletic and He dressed entirely in white wore glasses and had a pointy beard and proclaimed that God had chosen isn't him to make the world a healthier place. This is to me. This is where things get dangerous. I'm doing the Lord's work. This says cy and again some of this as good. I all of the stuff that we know. Yes this is but then you get to some other stuff anyway. So the people who would visit the thousands of people who would visit would go with Illnesses ranging from cancer to heart disease gastric ulcers digestive disorders and some of the things combined. Where like modern medicine? Modern at the time medicine surgery and Bacteria Lau L. Bacteriology and Hydro Pathy vegetarianism electro therapeutics exercise and spiritual uplift to basically just everything in anything. You can think of. Just toss it in there all the things yeah. They had dozens to hundreds of physicians and Nurses Masseuses Bakers waiters cooks bell hops orderlies and attendance. Dr Kelly himself examined every patient and prescribe to each an individualized plan for the mind body and so they had an enema room and it had an machines that could deliver fifteen courts of water per minute into a human colon. He ordered his patients to produce four or more bowel movements a day. He was obsessed with body clip bodily cleanliness external and internal Turnham If the water were not enough you had to consume a Pint of yogurt each day followed by a yogurt annum or I saw that. Eat Half the yogurt and the other her half is for the animals gusting so yeah which I mean there is something to be said of unit the bacteria the bacteria gut but so he kind of knew who he was. One of the product is almost love and like ahead of his time a little bit. He is a bet and he's one of the first people to realize you know the stomach bacteria and everything thing and and with a yogurt animus. That would try to introduce healthy one so he was kind of on the right track. I guess He has a new restaurant relaxation very important so he had all kinds of entertainment and Diversions Theater Lecture Hall. Dances musicale use a cow's horseriding carriages. sleighs you know hiking besides animals so far so good okay. All the meals in his dining room were were his own creations or he and his wife They were very inventive and willing to test things. which is kind of how the you know the cornflakes came him about but Okay so we talked about the peanut butter nut based meat substitutes vegetables and whole grain based dishes a coffee substitute made of molasses and toasted grains cornflower He said that every bite of whatever you every bite must be chewed at least forty times. Hail not speaking anytime very lightly to smoke the longer times do according to so that one saliva was thoroughly mixed with the food thus initiating a healthy process of digestion and preventing overtaxing the stomach and bowels. He also required his patience to drink eight glasses of water day. Great Forty afforded chewing forty times is a little ridiculous but Garfield would not approve exactly He his philosophy was called biological living. So you you know healthy eating and vigorous exercise plenty of fresh air complete abstinence from sex alcohol caffeine and tobacco one of his most popular SEABROOK's tobacco ISM published in eighteen. Twenty two is considered by many medical historians to be the first popular text alerting Americans to the dangers of tobacco smoking. Oh yeah so that's interesting. Oh some of his contraptions by the way are on the Queen. Mary like we can go see some of them. Awhile like the Mechanical Slapping Ping massage device. I'm not sure which contraptions are met. Queen Mary but we have the mechanical slapping massage device. And you basically stand in front of this thing with like like ribbons that like slap you back and forth The ARC lamp treatment to ear and there is a picture of a gentleman sitting in a chair and an and with a light shining in his ear and the window tent for fresh air sleeping instead of opening up the window. They had this like ventilation and system. Where you've got like a big tube and it creates a comes out and creates a a tent over your head so you get the fresh air drought way over your head? Yeah Yeah Okay without opening the window. Hey so good that Oh but here we go. Let's move on to Masturbate Shaan now. All of this came from Theresa Neil from Jessica and a few other a few other places. Okay so as we you said he's doing the will of God and now let's get into the destructive power of masturbation. He strongly warned against the habit in his own. Words saying being claiming of masturbation related deaths such a victim literally dies by his own hand. He felt that it destroyed physical and mental health health and moral health as well he also believed the practice of this solitary vice as he called. It caused cancer of the womb. Urinary Diseases Doctrinal emissions impotence epilepsy insanity mental or physical and or physical ability. He thought that masturbation was the worst evil. One could commit goodness he wanted you to avoid consumption of sexually aggressive food. Like T- Candy Cinnamon peppermint they show on one hand. This guy knows that bacteria gut is good for you. Good for you and that you need to exercise and eat well and And and then on the other hand peppermint is GonNa give you cancer. No manager Komo peppermint will will I guess What story I'm looking for? We'll give as evil and more. You WanNa Masturbate. Yes no the Yes it. It's an APHRODISIAC. Basically or as Morris as an love island. It'll give you the the fanny flowers. The final honours my God. Then you'll wanNA masturbate and that is evil and can lead to death and cancer while he said this is a direct quote tea and coffee have led led thousands to perdition in this way candies. Spices cinnamon cloves peppermint and all strong essences powerfully excite the genital organs and lead need to the same result. So basically you need to be boring And plane and your cornflake eight your cornflakes sugar in them simion. Oh now similar dreaming and Ren Sleep. That's the 'cause that's That happens because of masturbating and if you have a clean mind and you're you're not doing any of that you don't dream and he would disregard any patients claimed that they can't control their dreams And he would say that she chooses to so as to continue lascivious desires as to rezone. You'll put it. Here are the symptoms. He gave gave to parents to identify whether or not their child was engaging in the secret vice quote unquote that wedding changes in Behavior Insomnia Trouble Colin School. Lying bashfulness boldness fearfulness unusual vaginal discharge seductive behavior in little girls. Okay so basically. Every normal behavior of a child ever. Yeah well all of the and yeah having a lot more of these is is cause for concern because these will maybe unusual. Vaginal national discharge is not a stretch vaginal bright cow. Besides that the rest of that town's like all normal childhood stuff. Yeah but if you see there's there's a good all I'm not arguing for it by the way I'm not saying these are signs masturbation what I am going to tell you as these are the exact that same symptoms that modern medicine psychology identifies as potential signs of a child. Being sexually abused are though changes because being bowled a child very bold children. They're bashful children. Yeah heads lie astronauts at well I think I think they mean being suddenly bashful. Oh okay out or having bashful to maybe in certain places yeah said Solo instead of. Yeah it's these. Children have been sexually abused. He's thinking oh they're they're masturbating and so instead of them being victims they're bad. Yeah Super. Yeah yeah he was a leader of the Anti Masturbation Movement which was a thing and he promoted extreme measures to prevent masturbation he circumcised incised himself at the age of thirty seven and to rehabilitate cereal. masturbaters he would would mutilate without anesthetic on both sexes. He was an advocate of circumcising young boys to curb masturbation and with girls. He applied carbolic acid to her clitoris. fucker yeah So the the men eventually will still. They can still masturbate after after. They're better for the boys after they're better the girls though that took away their pleasure and was incredibly tortuous so here ah when I talked about being under you know. Somebody's wing when the person's was ellen g white and he was also an adherent of Sylvester. Graham who who inspired the creation of the Graham cracker and that was advocated to keep the Diet plane to prevent sexual arousal. That's where you're Graham crackers come from but they're delicious you know. Wake me want to mess debate so much less because the marshmallows chocolate on foot autumn. Oh and they have means oh my gosh out. So he okay so he fought a plane line and a healthy diet with only two meals. A day would reduce sexual feelings and those experiencing temptation were to avoid stimulating food and drink. When I get as very a little meat sexual? He'd Lynn. I'm sorry Cornelia okay. So he wrote a bunch of books On this at when I say a bunch of books it's the same book it just keeps getting added to over the years so the first one first suggestion of plain facts about sexual life was published in eighteen. Seventy seven when he was unmarried. So this is the first one three hundred fifty six pages consuming. He doesn't have any children. No we'll how could he. They fostered a lot and officially adopted a handful but no biological children which might be. I don't know so. He and his wife apparently during their honeymoon added a one hundred fifty six more pages and the new edition claim facts for old and young came out in eighteen. Seventy nine two years later and it's now five hundred twelve pages by eighteen eighty six. It was six hundred forty four pages by nineteen o one seven hundred twenty pages nineteen o three seven hundred ninety eight and in nineteen seventeen. He published a four volume edition of nine hundred pages because he wasn't having sex or masturbating. Yes great right yeah exactly. He's trying to get that that that out somehow nine hundred pages. Oh my gosh is that all I have. Oh Yeah I mean. There is so much more information I took out. Why did you see my face? I love doing this more for the podcast because I love how excited you get. Yeah and I just sit back with whatever food. We have right now now mail to been crunching on the GRANOLA sitting bag listening to Chris. It's fascinating there. There was Kellogg opened up a cereal bar in Times Square. I think it was a pop up and they did one here in. La That's a pop up or yeah it was a squirrel caffeine Kellogg's and it was called breakfast for dinner. Oh wait a second. This one had it was limited time. We missed it. This was a couple years ago. A breakfast thing pop up it featured innovative sweet savory and delicious cereal infused dishes that are short. Please any breakfast liver so here. Just a few the fruit loops. French toast looked motherfucking delicious. Our species Scott. A Scotch Egg at Special K Tong Katsu breakfast bowl and this one. Oh my God. We'll watch the what the KRISPIES Scotto. The Special K. Tom Katsu breakfast bowl. It was a Japanese bull. Looks I got intrigued. Yes and Macho Rice krispies treats with smoked ocht strawberries. Oh no not going to be on that in my mouth and we discovered there is a cereal bar downtown channeling so I found. I'm up with this up yet. from Rosetto Dot Com. They had a list of seventeen cereal. Cafes from around the world I only wrote down. I think London does Oh yeah would you like. I think I have a picture of really yeah Let's see the first soon cafe in London is called serial killer cafe at the hundred types of cereal whereas thirty types of milk and twenty toppings and they even can have a cookbook. Wow so I actually Kinda WanNa get the book now. It's called serial killer cafe cookbook and it has Five Oh and then. There was one in France that is called bull and Bagel and Clermont Farrar France. And it's an upscale hands-free fraught S- Claremont fraying and French France would call it. It's France would it. I call it a camera called France. Yeah it's in French and then That's an upscale cereal Israel bar of course and then there's one called serial lovers in Madrid which has over a hundred and fifty types of cereal sixty toppings into beverages and my sister they used to live in Madrid so I asked her if she had never been there and she's like I haven't even heard of it. I think yeah big cities you there so much yeah. There's so much to do so and if you don't happen to hear about like the pop-up Yongin hear anything about that We're not in the coup telling us but Allah a WHO kids with puppets and their music in your modern day music. They able these days. Yeah you ran out. I'm good did you. Did you any other facts. Nobody return of. I only wrote a few things. Okay ready would you get. I haven't fasting Alzheimer's et Cetera. So Yup various diseases and research and everything and Madame. Cj Walker Okay I had those as people I mentioned can also that Jesus Super Bowl poker milk. Milk nut butter or not. The two -Tarian ISM sanitariums capitalism. This to says Ville I don't I know who he is but Fill fill we can. Let's do a whole world. I don't know why I wrote pill Gut Bacteria Korea Tobacco Oh and Ludlow massacre had circumcision genital mutilation but I really don't go out and yeah you just mentioned in them it's like okay So maybe write down talk to and see if we have a matching. Okay okay. I'm not going to out all the other people. Okay All right wait. What were the last few after capitalism sanitariums capitalism phil look what all the fills famous cels? There's doctor nurse Hi everybody. I'm Dr Who Rousselin from the Simpsons. Hi Everybody I'm Dr Along Dr. McClellan they haven't McClure meal. I'm troy McClure's McLaren Footsie they have one on sesame street. Dr Phil Yeah. I can't remember named gut bacteria area and tobacco. Okay okay okay. What are your top up to okay? Capitalism K. and having a tough time trying to side between just picked just pick one. Because if you don't match then we'll go to undermine for okay ludlow Lo let's go at the ludlow massacre okay. My top tour intermittent fasting in tobacco. So what are what's three and four. You tell me three important so my three and four are nuts and madame. Cj Walker her okay so my three and four are madame CJ Walker and tobacco so we have to okay CJ Walker and tobacco so now we will you get. It almost did that one and then I'm like Especially because I've had this book it's called the S. word The history of an American tradition socialism. Thumping okay I completely messed up that title. It's about socialism. And how how it is is an American tradition. Okay this time you have to choose Dylan. an-an-an-and antennas is those are is. Oh here we go. You want my right. Hinder my the left hand. No left what is it. What is it what is our next one? Is Tobacco Baggy. Okay well we get into a lot of stuff with no. Yeah we can yeah. ooh This'll be interesting. This'll be unsettling Yeah Yeah Oh my we're going to delve into a lot of things with that one. You already tell yeah. So what's interesting about settled stone in. Forget about that until we we have to do. What's interesting about the Sierra one is? We didn't get into the history. And the first cereals and Blah Blah Blah alive I because I automatically skip that I know I learned automatically skip over. The history is so funny too because of my own. I figured out how the name Cereal Kim about even write that one down Krista GonNa do now I decided I knew I knew a bit about the Kellogg's dugs and their history and I was like this is so interesting though interesting. Yeah I'm Krista Q.. Alright so well done you. You will see series thank you thank you. You got us of wheat and Agriculture and Agriculture and Oh harvest service to harvest culture culture They're beautiful all right till next time. Oh how do we get out of this one. Just take a by. There's not a pun. Shouldn't they all end on puns. No see do mm-hmm delude. doodoo could do little Dune. Do do do do do.

Dr John Harvey Kellogg W K Kellogg Foundation Will Kellogg cancer Syria Kellogg kelloggs Teddy Graham battle creek sanitarium Alzheimer Dr Kelly US Kellogg Will Kellogg Maria Shriver Michigan Brad Chris John John Edward Oh
61: Kellogg v. Kellogg

Household Name

41:46 min | 7 months ago

61: Kellogg v. Kellogg

"This episode is brought to you by mastercard michigan called battle creek and until the late eighteen hundreds. It wasn't known for much. There were two rivers in the middle of town. One of them was more like a creek. It was home to many seventh day adventists and in eighteen ninety s. There were also two brothers living there. The older of the two by eight years. John harvey kellogg one of the most famous physicians in the country. If not the world howard marquel has written a book about the kelloggs called the battling brothers of battle creek. That would be will and john harvey john. Harvey was golden child. He everything he did was great. Went away to new york to medical school to the bellevue hospital medical college. So he was the exciting man that everybody loved and admired but his little brother will. He was shy and insecure. Everyone in his family thought he was dumb. He needed glasses and didn't know that till he was twenty years old price sitting in the back he couldn't see the where and he was called an imbecile dimwit. His father didn't want to send him to school after the age of ten. Because there's no point if you ever brother or sister than you've probably experienced a little sibling. Rivalry tom that star wars comic book episode one. It's mine but for john harvey and will. It was different from a young age. John harvey basically wage psychological warfare on his brother. He tattled every time. We'll stepped out of line. He beat him up. He verbally abused him. They fought for so long and did so much damage to one another and those leave scars. Of course you've heard of the kellogg's one of these brothers has name spelled out in bright red cursive. In grocery stores around the world on boxes of rice krispies mini wheats and cornflakes from business insider. This is brought to you by brand cuban brand now stories. You don't. I'm charlie herman. Mcdonald's will john harvey kellogg made each other's lives miserable. They bullied each other as adults. They stole from each other as business partners and his corporate rivals. Their disagreements escalated all the way to the michigan state supreme court but the kellogg's were also were brilliant. Team john harvey's medical theories helped improve. The health of americans will was an ingenious businessman who created a whole new standard for marketing and branding. Together the kellogg brothers changed the way we eat breakfast. But which kellogg is the one we remember today. Stay with us in the early eighteen ninety s. The kellogg brothers worked together at a health retreat in battle creek culture sanitarium. It was john harvey's brainchild by that point. He was an accomplished doctor who toured around the country and written dozens of articles and books and performed many operations. He had to be the major dumb of his sanitarium. Again howard marquel. He's meticulously research and reconstructed john harvey and will kellogg's lives using old letters scrapbooks legal depositions interviews and other john harvey had to be charge. He was the conductor of the dam and To a lot of his employees he was quite difficult especially you displeased him to his guests to his patients. You will most wonderful men on. Her patients came to the sanitarium from all over the country. Dr john harvey kellogg ran special exercise classes. They would've sounded like this and move them eight or ten inches down and up at each count that he begin. One hundred who jazzercise anyone bill. The patients individual he went into the dining room and had dinner with people. Who are eating the kellogg way to do at every meal. Dr kellogg or someone. He appointed made sure guests chewed everybody food at least forty times before swallowing to help countdown. The time they sang the song you can hear it recreated in the road to well ville a semi historical comedy about the sanitarium a lot of the people who came to the battle creek. Sanitarium had bad stomachs or ulcers. Are that great american disease. Constipation and indigestion dispe pepsico and if you think of what. Americans eight that daniel lot heavily fried and fatty foods. You know very heavy foods. There is no light diet. No kale salads. No kale no roughage dr. john. Harvey kellogg was america's general in its war against constipation. He his troops bland meals with nuts foods and dense whole grains. He encouraged them to make big lifestyle changes and he also had theory is something called auto intoxication. I love this. That food products beat products. Particular would stay in your gut fester and pollute your body and give off poisons toxins that would make you feel bloated and constipated depressed stupid. All sorts of blamed everything on flesh-eating flesh eating and smoking alcohol caffeine none of which were loud john harvey sanitarium. Oh and one other thing very much against. But he called a solitary vice of masturbation. We don't give that medical vice anymore. I can assure you. But at the time. John harvey's ideas were not considered fringe or bizarre. They were groundbreaking. His research on diet was nominated for nobel prize in medicine or physiology. People were just obsessed with constipation. A good bob movement was the most important thing in american life. Nobody talks about that. But i can assure you having spent seven or eight years reading about this stuff was really on the minds of a lot of people. At the time even presidents of the united states. John harvey kellogg treated william. How taft warren g harding calvin coolidge. Fdr and on and on and on who came to battle creek for free. of course. thomas. Edison henry ford used to come milia air. Art booker t. Washington eleanor roosevelt. The comedian eddie cantor. They stayed on the sanitarium sprawling state of the art campus. They could roam the rolling hills visit zoo and attend lectures and performances. It had three different gymnasia. It had massages of every kind under the sun sun and water bass and an enema room. Or you could get all kinds of animals. It had all kinds of examination rooms operating rooms laboratories and patient john harvey took full credit for the sanitarium and its success. He did not run it alone. In fact without the help of his younger brother will john. harvey probably would've run it into the ground. He hired him as a twenty year. Old to really be what we'd call today the cto the operating officer of this vast sanitarium. Which had you know thousands of rooms and bedsheets and maids orderlies and the seuss's and cooks of what have you will kellogg managed all of that staff and on top of that he helped launched the sanitarium spin off businesses like a publishing company a clothing line and eventually breakfast foods and despite the fact he was incredibly good at what he did. He was constantly being derided undercut by john. Harvey kellogg who was grandiose and great to everyone else but took it all out on his little brother. This was not a wholesome case. Two brothers keeping it in the family and going into business together now. This was one incredibly powerful man taking advantage of the fact that his little brother was desperate and out of a job. for years john. Harvey wouldn't allow will to have his own office at the sanitarium he had will follow him around the notepads so he could jot down every one of his genius ideas and that meant when john harvey wrote his bike around the sanitarium campus will would have to run alongside to keep up with them. Even when john harvey paused for one of his five daily bowel movements he would make will come into the bathroom with him to take notes as he dictated so he would miss a single golden thought. And that really. I think explains relationship to it and we'll was quiet but he hated he hated. Most weeks will work seven days a week at the sanitarium logging hundreds of hours away from his family and when he asked for a day off even on christmas his big brother would call him lazy. I mean he would say really harsh mean things to him to work seven days a week and be told you're lazy. Why do you think john was so cruel to him. Because he could and there was a mean streak in john where he liked to dominate people and he was very good like a lot of bullies of knowing who's he considered to be weak or at least somebody he could. Bali successfully will had five kids and a mortgage to worry about so he kept working for his brother. And even though john harvey would never admit it wills. involvement was crucial to the success of the sanitarium. Dr kellogg may have been the charmer the draw for the rich and famous but it was will who made sure that the sanitarium could pay its bills beginning in the eighteen ninety s. The brothers tried to make a cereal grain product that was easily digest today. We all know what cereal is. You might have eaten a bowl this morning. But in eighteen nineties with john harvey and will we're trying to create a brand new thing pre cooked ready to eat safe breakfast cereals did not exist at. I will was not convinced john. Harvey's latest obsession was a good use of his time. Brother was asking him to spend hours crouched under a hand crank. Roller catching flattened. Dough and chiseling off. tiny flakes john. Harvey had this idea that if you baked grain at an extremely high heat it's complex sugars and starches with breaking down and make an easier to digest firstly worked on wheat cereals and they foiled in big they broke it up into little tiny crumbs and that was popular but it took a long time before they figure out how flake cereal the story of how the kellogg's came up with wheat. Flakes is different depending on who you believe john harvey said the recipe was revealed to him in a dream. His wife said she helped him come up with it and will insistent. It was a partnership between him and john. Whatever did happen someone. They left some dough overnight. It got a little sil- and bakers will call that tampering dough. The water content of the doe evens out. And then you bake it. At a high heat you can break it up into flakes as opposed to crumbs. That was a eureka moment. It was the invention of flake. Cereal debuted their creation and the sanitariums dining room and guests lined up. For seconds and thirds the eight flakes with milk cream and yogurt and by all accounts. Dr kellogg's we flakes made their bowel movements like clockwork. And who doesn't like to be regular doctor. Kellogg may have been a medical prodigy but he was bad at branding. He called the first ever breakfast. Cereal grandma's which like some of his other names were foods he created granola nuthouse. Proce did not sound particularly exciting or delicious. It didn't matter people love. The cereal will set up a makeshift factory at the sanitarium and started selling the flakes. In ten ounce packs for fifteen cents each in its first year production. The brothers sold over one hundred thirteen thousand pounds of cereal both at the sanitarium and through mail order in the creation of the wheat flakes in the cereal that's being sold at the sanitarium in the history of food. How if a deal is this. It was a huge deal because all of a sudden you could have an instant breakfast poured on a box. Pour milk on eat it. Even dad could make breakfast used. That lied so many times with it. Always gets a laugh if you think of what a housewife had to do to make breakfast and eighteen ninety s. She had to start the woodstove. She made oatmeal which were whole grain. Oats you had to cook death for an hour more to barra leaguer or rice. That took time if you fry it up. Things like sausages or bacon Or potatoes raw us early morning. This took time and suddenly you freed up a couple hours with a cheap nutritious and tasty breakfast at first will working on the wheat flakes dough because his brother told him to but the notes not left behind show that he became as invested in perfecting wheat flakes. As his brother he kept track of every batch affleck see produced and paid attention to which variables humidity length of baking time temperature produced the crispus. Cereal he obsessed over the machinery and help come up with a special roller that flatten the dough to the perfect thickness and consistency in eighteen. Ninety-five will's brother filed a patent for the flake cereal and the method of preparing it. But there was only one name on the application john. Harvey kellogg healed the patent. But does that mean. He was the inventor of it. Yeah well he would say. Of course he would and that will was as secretary just took orders and he was just a lackey. It was his idea was his thought process. You know cetera et cetera. John harvey knew he had a big discovery on his hands but to wills great frustration. John harvey wasn't that interested in turning wheat flakes into a big commercial enterprise. He cared more about its health benefits than the massive amounts of money will thought they were leaving on the table. Doctors that time had to be very careful of putting their names on products or advertising them if they wanted to be accepted by the high class elite. Not the quacks but the people at johns hopkins are harvard. People the ama or the american college of surgeons and despite john's wackier views he wanted dearly to be accepted by the medical profession the established medical profession and he Did not want to be ostracized. So if you advertise products you'd get in a lot of trouble back by the late. Eighteen nineties the kellogg's makeshift factory at the sanitarium was too small to keep up with orders. For dr john. Harvey kellogg famous grants will had to rent out a two story building downtown but the brothers had another problem on their hands. One of their kitchen assistance had stolen their recipe and was selling a brand new serial right under their noses in battle creek. That man was charlie or cw host. And as far as will could tell john harvey didn't plan to do anything about it. That's after the break. Local businesses are so much more than the goods they sell. That's my mastercard is offering them tools they may need to thrive online like digital doors an online curriculum that gives local businesses the resources and guidance to enhance their presence in the digital economy. So they can start their digital journey with the support. They need to succeed online and keep impacting their communities. Visit mastercard dot us slash digital doors to learn more together. Let's start something priceless. We're back. When john harvey kellogg invented wheat flakes in innovation. Ready to eat cold breakfast. Cereal it change the world because breakfast is you know very important meal in the day and it changed the way we start our day collectively and our customers weren't the only ones to take note. In the years. After john harvey received his patent for wheat flakes people started showing up and checking out battle creek for any possible business ventures by nineteen o five one hundred and one new cereal companies have been established in the city and the one posing the biggest threat to will and john harvey's business was charlie post. The man who founded hosts cereals. The eighteen nineties charly post was a broken down thirty six year old businessman and he came to battle creek to try to heal a bad stomach. Couldn't even afford to stay at. The sanatorium is too expensive so he stayed at one of the boarding houses. He actually worked in the kitchen to try to pay his way and there. He learned several of the recipes. Host ripped off a few of john harvey and wills creations before we ever got to their flaked cereal but the one that really got the brothers attention was a cereal called nuts. it was basically the same as one that the kellogg's had created but was some sweetener added. Something john harvey would never have done all told by. Nineteen hundred. Host was making around three million dollars a year over ninety million dollars. In today's money we went. Nuts will hate it you. We're giving away money. These are our products. We ought to make our own in mass advertise. He knew this in the early nineteen hundreds they had many battles over. This and john said you know. I can't advertise. And wilson will allow advertise will use my name. But no we can't do any held them back and so Kelloggs cornflakes or the santa's cornflakes that were made out of the sanitarium or selling hundreds of thousands of boxes a year while cw post right down. The road was selling millions and millions of vices year. Well john harvey took the high road insisting he didn't care what posted as long as a series. Were helping improve. People's digestion will on the other hand could not let it go will hate it post and post once called. We'll logging dirty dog and we'll kellogg said well. You know what dirty dogs do post. I don't know if he actually said that or he had would write that lie. But it's pretty good now. He and they both hated each other. The imagine inventing it or cohen vetting and sing another guy steal it and make millions of dollars. Aw that's not a good feeling now. It's like i could do that. I mean literally literally. I did do that now. John harvey had his own show going so he was fine he had adulation he had success but will who is now in his forties and was still a lackey saw. This is his great great opportunity in the early nineteen. Hundreds will started experimenting with a new kind of cereal. He played with different ingredients like salt. Sugar which john harvey would have never get away with on his watch. We'll try different. Baking temperatures any abandoned his brother's week to produce a masterpiece golden flakes of cornflakes were wills breakthrough. He knew they tasted good. Better than wheat flakes. And he knew his brother would never agree to market them so after twenty five years of working for his brother will made one of the biggest decisions of his life in nineteen o five. He offered to buy his brother cereal business including the rights to manufacture and sell his brand new cornflakes. John harvey was in debt and wasn't interested in selling and marketing his cereals himself so he said yes. And it's forty six. We'll kill began. His battle creek toasted conflict company. Which we now know international kellogg's. We'll kill it. Could finally get himself an office. He'd be the boss of his own business and he was ready to make some money. He asked all his employees to sign nondisclosure agreements and he stationed a guard outside his factories. Front door to prevent the charlie posts of the world from sneaking in and stealing his ideas because it turns out we'll kellogg's knowledge pat effectively run and business. This big that was invaluable. He understood operations. He understood machinery. He already knew about accounting methods and and inventory methods and then he understood and studied how grocery stores were will knew. He had to make his brand household named with american mothers. Who did most of the shopping at that time. So he spent millions of dollars advertising in major magazines newspapers and ladies journals one campaign told women to go to the grocery store and wink at your grocer. You'll get a free box of cereal. Which nineteen ten is pretty racy. Stock wall eventually will started working with the famous. Leo burnett advertising agency in chicago which worked on mascots for his kid. Friendly cereals sugar ralston. Grower tony the tiger. Where not practical dying. Bet you don't know the name of the rooster on a box of cornflakes morning both cornelius. Cornelius gorn how important was advertising. It was essential. It took a tiny little company in battle creek into everybody's home all around the country and later the world growing up in oakland california. I had heard about creek. I knew it was where all these cereal companies were. Based because i saw it on the side of the boxes i read while eating my fruit loops. I couldn't understand why now i do. So it's interesting for very insecure beaten down forty six year old man. Most people don't embarked on a successful career at that age. He had that feeling. Why does anybody who's excess. Become a success successful hard work talent but also you have to have a feeling deep in your gut. I can do this. And i think that's what he felt. As will cereal business grew. Thanks in part to cornelius and snap crackle and pop. He did something that is brother. Decided was unforgivable. He put the name kellogg on his cereal boxes and he started signing his work on every box and big swoopy read cursive. W k kellogg. John harvey kellogg just lost it. He hated here. The fact that will was doing well. You hid in the fact that it was his invention behavior the fact that he was using the name kellogg in their signatures. Actually were even somewhat similar if you look at them They look a lot of lake and so he just went nuts so he started making his own cereal. Pretty dad cereal rice flake cereal installing it. Kellogg's after the break. This little cereal town wasn't big enough for two kellogg's stay with us. Local businesses are so much more than the goods they sell. That's my mastercard is offering them tools they may need to thrive online like digital doors an online curriculum that gives local businesses the resources and guidance to enhance their presence in the digital economy. So they can start their digital journey with the support. They need to succeed online and keep impacting their communities. Visit mastercard dot us slash digital doors to learn more together. Let's start something priceless. We're back in nineteen thousand. Nine hundred eight will kellogg was spending millions of dollars a year. Marketing is kelloggs cornflakes under the name. The kellogg toasted cornflake company when his older brother released a worst product with a really similar name. Kellogg's food company. I mean quick pop quiz. Can you remember whose company was called. I can't and i have a script in front of me so we'll want to confront the brother. Who bullied him since childhood wilson. Please stop the went to his house. He asked him is a brother. John was a real squirrelly guy. Very hard to nail down was real hard to do business with. He said sure. I'll stop and then in another conversation with threaten copyright. The name kellogg's himself. John told will he could keep using the family name if he paid him. Half a million dollars worth of stock in his company anyway by nineteen ten nineteen eleven will had had it and he asked to a judge to put an injunction against harvey kellogg for making a kellogg's branded serial. The kellogg brothers were going to court at stake was millions of dollars both men's reputations and the name they shared who owned the name kellogg was it john harvey the world famous doctor or will his kid brother the cornflake king. I mean it was. It was epic. I these two brothers fighting fighting in the press or so ugly. You know. I was really hoping netflix's would buy my book because it's such great series. Actually we agreed so. We hired actors to play. The roles of john. Harvey will k. Kellogg was will. I contend now as i did and the judge ordering my court the case went to trial in one thousand nine hundred ten john. Harvey was the heavy favourite but the doctor was a bad witness. I he's very arrogant varies no town of any size in the united states that has not sent people to the sanitarium and he's very invested in being the doctor john harvey kellogg the author of sixteen books. Translated you know. Hundreds of languages international lecture an expert and so on in fact from all parts of the world australia new zealand south africa all parts of england and south america. And he's also. We doesn't like to be contradicted by a lawyer. He's real setup for a smart lawyer to see things to get angry. The kind of witness that across examining attorney logs the of lawyers dread if they're representing the because they just talked too much. John harvey was all over the place on the witness stand. He went from defensive and sarcastic. Kind of deeply reflective about his personality and flaws strong willed puck nationless controversial and skeptical. I keep these unpleasant traits under reasonable control. But when i get worn out they become conspicuous and i appear to very poor advantage right but if you are doing a cross examination of you love you love. We'll k. kellogg did it while in my employ and i did it because he worked for me and he asked my consensus do it and wills turn on. The stand was much less theatrical. A very yes. No kinda guy. I couldn't stay i don't know and just as you know. Mohammed ali did. The robot will be very good. Deposing lawyer was asking questions. I don't recall that that may have happened. I think i did. But i'm not positive i couldn't say i am unable to stay at the time and we'll what frankly wasn't above like on the stand you know. Do you think your brother is famous for his work in nutrition. Not quite sure about well. Of course you are. Come up with even to this day. I didn't know the daca kellogg had any reputation as a dietitian or as an innovator in food products helped boots. And i mean that what tell you about will's character. Well we'll love to win. And as he became more and more successful winning was more important than almost anything in one thousand nine eleven. The brothers reached an out of court. Settlement will own the celtics trademark. But he would still let his brother call his business. The kellogg food company but only as long as john harvey kept the name off his cereal boxes will wanted to make sure that none of his customers were buying the wrong kellogg's by accident and that didn't sit well with John harvey kellogg. Now they reached the detente for a while but then they kept fighting again for the next ten years or so when the national press reported on what happened next they call it the battle of the brand still obsessed with his quest engineer. The perfect bowel movement. John harvey started experimenting with the product. He called sterilized brand. And it would move your bowels. Even better than cornflakes were flakes. Which exactly what it does. Only this time john. Harvey didn't sit on his genius idea. He started calling. Cereal kellogg's sterilized brand and he bought ads in good housekeeping and ladies home journal by nineteen sixteen. He'd sold more than six. Hundred thousand bucks is and will to like too good ball movement needed to talk about it as much and will also liked beating his brother in the cereal business. Oh we'll brand cereal. That was basically a rip off of john. Hervey kellogg's brands. You imagine the king of digestion medical doi ball movements who created basically a palatable lax and then it was stolen so yeah he pulled the cw post basically. John harvey filed a restraining order against his brother's company. One thing led to another and in one thousand nine seventeen. They were back in court again. It came down to the same question. Who is kellogg and one of the great exhibits by the way that will use to show that he was the real kellogg were the every day ad he ever used and the budgets that it costs and the subscription rates of all the periodical advertised the show the millions and millions of people who saw his name associated with his product and the millions and millions of dollars he spent two so the judge was walter north a widely respected man who is known for being fair and in november of nineteen seventeen. He looked down on the brothers from his bench pure dover spectacles and read his verdict. I find that the facts and circumstances established by the proof in this case are such as entitles the defendants to relieve. He dismissed every single. One of john harvey's complaints and he said we'll was entitled to all the money john harvey had made off his cereal in the last ten years it was a total victory for will who said that you know john. You're basically ripping off his ideal. He's advertise to a fairly well. You can sell products under any other name. You don't have to sell your product with a similar signature right next to his but the reality is when people see the name kellogg's today you think of kelloggs cornflakes and so he won. We'll one john. Harvey appealed the case to the michigan supreme court. They ruled unanimously. Eight to zero in wills favor. John also had to pay all of will's legal bills more than two and a half million dollars in today's money by this point has the younger brother surpassed his famous older brother importance. Yeah absolutely and then never stopped. It never stopped because kellogg's became more and more powerful more successful. This victory did not change the fact that will had spent so much of his life filling beaten down his lifelong struggles with his brother with establishing his own business that even after he finally won the damage was done. He couldn't relate well to his children. He had very few friends. What does it say about. His character was extremely lonely. Man almost of the charles foster kane and citizen king where he could not relate to anybody because money and success will became bitter passive aggressive paranoid and hostile. His marriage fell apart. Two of his sons broke off contact with him after he died at the age of ninety one years old one of his grandsons described it as a relief like a heavy weight had been lifted so he got the ultimate revenge but he couldn't enjoy and that to me is one of the great tragedies brothers kellogg is that they could never figure out how important each was to the other and will will i found a very compelling figure. I like writing about him. It was very sad man to be that successful and that's sad and lonely is clearly. The writers love to write about conflict and There was conflict between the brothers to treat internal conflict in well was never comfortable for his part john. Harvey kellogg became more and more eccentric as he grew older he spent time in florida. Were guests at home. Said he would sometimes walk around in his underwear to show up in great shape he was in will was so bothered by this that he wants even considered filing a lawsuit forcing his brother to dress more appropriately and then there was john harvey's abiding interest in his own. Well i'll let dr marquel explain. He had a healthy gut in that and he even liked to offer his a bomb movements would put them in a container and offered him to others. To smell nazi. He was so healthy and eight so well they didn't smell it. I don't know if that's true or not. I mean i know he did. It smells been polite. Not great dr. Keep another reason that might account for john. Harvey slide into obscurity torn the title of most respected kellogg out of his hands. John might have taken himself out of the running like other scientists of his time. John harvey became a vocal proponent of eugenics which made the racist arguments that some people usually white people were born with superior jeans and moral qualities After the court case john harvey and we'll stop talking to each other for awhile when they did meet will insisted on having a third party in the room to witness what was said but more than twenty years after the court handed will his victory. John gave him something will probably want an even more john wrote him an emotional letter a mea culpa from a man who is clearly full regret he knew the end was coming and the thing about john is difficult as he could be he was at heart a good christian man and i think he wanted to make amends at that point of his life and it was basically a letter saying i was wrong. And you're right you're better balanced judgment has doubt mma saved you from fast number of mistakes of the sort i have made in. You have done remarkably well because of your business since all this stuff and allowed you to achieve magnificent successes for which generations to come will. Oh you gratitude but will did not get the letter. Because john harvey secretary never sent it to him. His secretary filed at. She didn't want to be sent. Because it may john harvey look or whatever i earnestly desire to make amends for any wrong or injustice of any sort. I have done to you and we'll be glad if you will give me a very definite and frank expression of anything. I have said or done which you feel should be justly designated on brotherly or otherwise open to criticism in nineteen forty two a little over a year after john. Harvey secretary filed away the letter. The brothers met one last time john. Harvey didn't know why will hadn't responded to his apology and will didn't know that the letter existed. He didn't know the john harvey was sorry. The two met the sanitarium was falling apart. It was deeply in debt. And even though john harvey was no longer in charge he was doing everything he could to rescue the last remnants of his legacy including asking his brother for help so john was trying to get money to keep the sanitarium on an even keel. While will behind the scenes was doing everything he could to get it bankrupt and say bad things about this very moment that john is written a letter to try and reconcile his brother behind the scenes is actually trying to thwart him and undermine him undermine them and bury his legacy. Is the one thing that john had. That would make his boxer. Cornflakes was the sand and they fought like cats and dogs. Several our meeting was was very contentious in any never spoke again and then john harvey died few months later in one thousand nine forty eight. Someone was going through john. Harvey's old filing cabinet when they found the sealed envelope addressed to will and so we didn't get it for seven years later with his brother was long gone to how did will respond when he got that letter. Seven years later. Well that too is sad. It'd be that's another citizen kane. Like moment he was already blind from terrible glaucoma so the letterhead to be read to him. There were tears and silent stoicism but it must we don't know it must have hurt him to the core. I hope that this note may find you more comfortable in that you have many years left to promote the splendid enterprises that have given the name you bear a place. Among the notable ones of our time he kept a picture in his wallet of john harvey's grave it's a tiny little headstone but he kept it in his wallet and he gave copies of that picture to other people. You know as much as they disliked each other. I think they loved each other Were brothers and each made the other better. There would not have been a great battle creek. Sanitarium and all the medical success that john harvey kellogg head if his little brother hadn't been running everything like a swiss watch and they needed each other and complimented each other but they didn't know it one would never become successful without the other there are successes just unmeasurable by most people's lives. Most of us are names are not going to be at all yet. The kellogg family from this tiny town in the middle of the state of michigan. We're still talking about that. Is against all the odds. Howard marquel is professor of the history of medicine at the university of michigan and the author of the kellogg's the battling brothers of battle creek. This episode was produced by sarah. Wyman and julia. Press with me. Charlie hermit. Did you grow up eating cereal. I was a huge fan of fruit loops and one from general mills blueberry. Do you remember that one. Let us know in our facebook group. Would you just search brought to you by podcast. Or as always you can find us on twitter or citizen email at bt y be at insider dot com especial. Thanks this week to ben roseberry. Christopher tim wetzel and steve wyman reenacting that court case declared darris and tyler murphy and thanks again to howard marquel for taking the time to talk with us. He's one of the doctor's help. Coined the term flatten the curve and has been helping to fight the coronavirus pandemic and yet we called him to talk about. Kellogg's sound design is by bill moss. Music is from audio network. John galore in casey holford composed our theme. Our editor is michaela. Bligh dan bobkov is the podfather. Sayre wyman is our executive producer. Brought to you by is a production of insider audio and howard. Thank you very much. Thank you charlie. And i hope you had a good bulb ubin today to not yet. Well may you always be regular. May regularity be with you. This episode was brought to you by mastercard to learn more visit mastercard dot us slash digital doors.

john harvey kellogg john harvey kellogg battle creek John harvey Harvey kellogg john Dr kellogg kellogg brothers Harvey howard marquel john harvey john bellevue hospital medical coll charlie herman michigan state supreme court will kellogg Dr john harvey kellogg mastercard taft warren g harding calvin coolidge
Corn Flakes | Kellogg vs Kellogg | 3

American Innovations

39:20 min | 1 year ago

Corn Flakes | Kellogg vs Kellogg | 3

"It's february nineteen eight in louisiana. Intrepid woman in a lace fringed petticoat makes her way through the streets of jefferson city. She pauses at the corner of magazine berlin across the way is the creole cottage that houses her local grocer. She smooths her skirt fixes her face with more confidence than she feels and heads ads for the stores swing doors will kellogg put her up to this and not just her but all the women of america is latest commercial for kelloggs cornflakes cheaply dares women to wink at their grocer and quote see what they get for nineteen hundred eight. These ads are bold old and racy stuff but it's working beautifully now like thousands of others. This woman's taking kellogg up on the bear in her case. There's something more at stake. She's been looking for a reason to wink this particularly sweet store on her for some time. Now the grocer dressed in a white shirt and suspenders notices the woman the moment she enters good afternoon ms coleman. What may i get you. This fine day like she's for hearst miss. Miss coleman says nothing. She just winks the grocer smiles. You've seen those kellogg's ads my right. Ms coleman blesses well. Here's what that wink gets you this here. Free box of kellogg's toasted corn flakes a gift from the company. The grocer fetches. She's a white box off the shelf behind him and puts it on the counter. Oh what most wonderful surprise miss coleman notices something odd about the box wchs it looks like a box of cornflakes but it's not it's actually a box of kelloggs toasted rice flakes rice flakes. I did not know they made rice flakes. The grocer glances at the box. Oh i'm sorry ms coleman gave you the wrong bucks. The boxes do look very similar as is the grocer gets a box of cornflakes. Ms coleman looks again at the rice flakes or rice flakes pleasant. I've not tried yet but it it is made by kellogg's so i imagine it'd be pretty good in that case. I'll i'll buy a box n._b._a. Could try them and tell you what they're like. I'd like that very much. Coleman appraises ten cents same as cornflakes moments later this coleman leaves with her free box of cornflakes and the rice flakes and an excuse is to talk to the handsome grocer again but what she doesn't realize is that those rice flakes the same kellogg who makes cornflakes they're made by his brother dr john harvey kellogg and the confusion john's created with his branding is driving his younger brother nuts will thought his battles with john were over but now his brother's stealing his customers and will won't stand for it. He's no longer the downtrodden little brother subservient servian to john's every cruelty today. He's a successful industrialist with money and resources of zone dr john harvey kellogg. No longer has an underling underling to prop himself up. He's about to be shown up by the least likely person imaginable someone. He spent his whole life calling worthless from wonder this is american innovations and i'm steven johnson on the last episode. The kellogg brothers discovered the secret making flaked breakfast cereal. The masses had only just been introduced to ready to eat cereal created by their very own former battle creek sanitarium patient charles post. That's bird will keep kello to finally break free from his brother and found the battle creek toasted corn flakes company. Now it's nineteen. The weight and the tables are turning on the brothers lifelong few as it happens. The country is in the throes change to john will play a role in a sinister scientific movement laying the groundwork for unfathomable atrocities within his lifetime. Both the siblings have lasting impacts on america as we know it today safe but only one we'll give the name kellogg the meaning it's remembered by this is episode three battle of the brand it's august nineteen a week and we'll kellogg heads down mainstream in battle creek. A straw hat shielding his bald scalp from the summer heat. The look on his face is far from sunny. That's because the cereal tycoon is preoccupied with thoughts about his brother's latest intrusion on his business us right now he's trapped in his thoughts to notice just how dramatically he and john have transformed the town of their youth back then it was a small country settlement now it pulses with the wonders of modernity red and green trams rattled down the streets lined with electric lights lights and telephone poles the constant influx of new arrivals fuels a construction boom in a growing downtown marketplace factories are everywhere and they're not only turning out the breakfast. Foods battle creek is famous for their also making the ovens boxes conveyor belts and other equipment cereal manufacturers depend and on and it all began with the kellogg brothers they put this michigan town on the map by turning the battle creek sanitarium into a world famous health resort resort they kindled local industry with their innovative ready to eat breakfast cereals but will feels no pleasure from their shared achievements when he thinks of john all he feels is spite especially today. The latest batch of acrimony began last year. You're will started it when he gave his battle creek toasted cornflake company a new name the kellogg toasted cornflake company will new john john would object to the name and that he would try to use his position on the company's board to obstruct the change so we'll get the board to approve the new name while john was away in europe by the time. John got back to battle creek. It was too late. John brooded over his brother's sneaky move for a a few months and then began executing his retaliation. Just before new year's day nineteen hundred eight he resigned from the board of wills company it told will he wanted to spend more time. Focusing on the status nut food company the food business he'd formed in eighteen ninety eight is an offshoot of the sanitarium and the first thing he did was renamed his food business kellogg's food company of battle creek. The name was designed to inflate his is products with his brothers and it did now. Wholesalers roasters and customers alike struggled to differentiate between the two kellogg companies anthony's even the post office getting their mail mixed up once john begins manufacturing rice and wheat flakes. He makes his packaging indistinguishable bowl from his brother's cornflakes. The brothers have now both threatened the other with lawsuits. Their lawyers are poised for action just waiting for the word as he makes his way through downtown battle creek. We'll consider his options. He knows an ugly court battle hurt the company's brand. Getty eighty cannot stomach the idea of being exploited by his brother yet again. What's more willis obligated to defend the interests of his investors. John mauer competitor competitor a threat to the livelihoods of everyone who works at kellogg's we'll cannot sit by as sales or lost as bad as he wants to fight and when he figures he has to take one final shot at reconciliation to avoid courtroom showdown his dreadful hand-wringing is suddenly intolerable eligible to him now is the time we'll changes direction he heads north of michigan avenue and crosses the spaniel arched bridge approach that stretches over the glimmering waters battle creek he then heads west through the leafy streets and pass the sprawling fenced off grounds of the battle creek week sanitarium thirty minutes later he reaches john's large gothic revival home on manchester street will marches up painted needed white steps to the front door that twenty room house john calls the residents he removes his straw hat mops his sweaty brow and bangs to brass door knocker john's wife ella opens the door. She's a stern woman with grey curly hair. The moment she sees will her face darkens. Oh it's you low. Ella pleasure as always is john here. L. turns her back to will and yells else. John will is at the door as they wait for john will in l. a. eyeball each other on the doorstep in frosty silence they no longer pretend not to hate each other eventually. John appears in the doorway or do you want. I want to reach an accommodation. This dispute has gone far enough l. A. snaps at will yes it has it's about time you stopped using john's good name to enrich yourself wills composure snaps me me. He's the one riding on my coattails. He never cared about the cereal business until he saw my success now. He wants it from self because he cannot stand anyone anyone but him getting the glory how dare you we both know that i am the real kellogg. They buy your cereal because they think i'm the one selling it. Your success is a parasite parasite on mine will looks down and steadies himself against the bile of his hatred. He reminds himself why he's here and forces out a reasonable tone own john. What you're doing will ruin both our companies. If this ends up in court it will embarrass us. Both l. sets off so do what john says. John cuts across his wife ellen. Please but will speak. Thank you let me clear brother. I will go to court if i must. I just hope and pray that there's a better way to resolve this after our negotiating on the doorstep john and will reach an agreement john will stop selling cereals under the kellogg nick in return will will pay john fifty thousand dollars plus additional stock in the cornflakes business. It's the two brothers shake hands but the truce lasts less than a month a few weeks later. John has a change of heart and hostilities resume for the next two years. The animosity subterfuge and retaliation escalates as does the success of their cereal companies under will's autocratic leadership kellogg toasted cornflakes company thrives nineteen ten. He's selling millions of boxes axes of flaked breakfast cereal every year john's enjoying more modest success with his newest product sterilized brand. It's a serial made from the fiber. Rich outer layer of wheat grain john's promoting it as a constipation remedy. It's a powerful selling point in one thousand nine. John sells around a hundred thousand boxes of sterilized brand. The sales of sterilized brand aren't much of a threat to will cereal empire but john's copycat packaging coaching is unlike will john refuses to add salt sugar and other flavorings to his breakfast cereals that worries will he fears is that some shoppers will buy one of john's bland tasting cereals by mistake and then never buy another product bearing the kellogg name again but john refuses to back down and will decides neither will he and the summer of nineteen o nine. We'll makes good on his threat to file suit. He accuses is john of deliberately misleading the public and seeks an injunction against his cereal business within days john lobs countersuit it will claiming his little brother is cashing in on his medical fame. It's fall nineteen ten and the kellogg brothers are in the calhoun county circuit court in battle creek wills attorney argues. John's tactics are clear attempts to profit from his brother's hard won success dr kella ella seeks to piggyback on the two million dollars will kellogg spends every year promoting cornflakes out the doctors inferior tasting products threaten the public reputation of my clients brand shortly after john heads to the witness stand wearing an all white suit john's lawyer fred chappell asked the doctor to tell the court about his illustrious medical career well i i must treated at the very least one hundred thousand people full at the battle creek. Sanitarium millions of people seeking the best health advice about my books chapel picks up the baton. It is clear you're the doctor. Kellogg is one of the world's most renowned physicians as such when people hear the name kellogg they think of him. It's his hard at work that gave the brand its value and he should profit from it now dr kellogg. Can you explain what your brother did when he worked for you across cross courtroom. John wills is meet briefly. John turns back to his lawyer was little more than my order-taker and and bookkeeper. You related messages between me and my staff. He played a minor role in the invention of flake cereal while working at the sanitarium. That's why my patten shows. I am the sole inventor flaked ready to eat cereal. John is in his element. He spent so much of his life. Kicking will around it comes is to him. Naturally sadly will is a man driven by greed. I have never been motivated by wealth. What guides me is my sacred. Oath says a benevolent and caring physician will never understood much about honor next. It's will's turn to testify john's lawyer. Frank frank chapple fixes a withering stare on what was john's contribution to inventing flaked breakfast cereal. John made some suggestions as ah did. I john took the glory of course my brother thirst for glory. That's why he only put his name on the patent application but clearly he was irrelevant to the success of flake cereal. That's why the company has thrived without if he's so impervious degreed ask him why he insists on deceiving customers in the siphoning off my prophets as it becomes clear the neither brother is gaining much of an advantage in court they both warm to the idea of a settlement a last minute hedge edge against a winner-take-all verdict but just like that handshake deal this signed cord won't last and when it falls apart there will not be another another truce this time the brothers will see their fight through to finish no matter what the cost people people start companies for a variety of reasons. Maybe they fall in love with the freedom of being your own boss or maybe they wanna make their mark as an innovator in their chosen field but there's one thing all businesses have in common in order to be successful. You've got to get the word out. People need to know your story and the the best way to tell that story is with a beautiful professional website from wicks dot com wits you can start by building a site from scratch wjr or choose a beautiful template then customize it to look and perform exactly the way you want and if you need to get online fast just answer a few simple questions and wicks will instantly build a website just for you complete with design images and text. Now's the time to tell your story wicks. Dot com is the place to make it happen. Get started today and build a website. You'll be proud of and if you go to wicks dot com and use the coupon code a._i. Hi you'll get ten percent off when you're ready to go premium. That's wicks dot com code for ten percent off any premium plan support court for american innovations comes from capital one with the spark cashcard from capital one you earn unlimited two percent cashback on all of your business purchases purchases think about it unlimited two percent cashback on everything you buy for your business. Dot cashback can add up to thousands of dollars which you can reinvest back into your business so you can keep growing. Imagine what unlimited two percent cashback could do for your business. Learn more at capital one dot com com. What's in your wallet. It's august nineteen sixteen and dr john harvey kellogg pieces around around the offices of the law firm chapel and earl his eyes burn with fury as they locked themselves on fred shop. I want will will shut down. He's been addictive little snake. He always has been chapels size. He's been john's lawyer for years. You've seen the brothers is at each other's throats many times before but he's never seen john this wound up. He tries to ease his celebrity client john john john. Please take a seat tummy. What is done now. He's going after brand. Sterilize brand is my most successful product. He knows that and he wants to snuff it out. He wants it all for himself. He wants to destroy me. Bran is the kelly brothers newest battlefield since launching shing sterilized brand in one thousand eight. It's become john's biggest seller this year. He's expecting to shift six hundred thousand boxes of his high fiber cereal <music> now wheels moving in in the past twelve months wills introduced not one but two of his own brand cereals kellogg's toasted bran flakes and kellogg's flaked brown aided by the power of the kellogg name wills brand cereals are already eating into john sales and now now we'll has up anti he's launching a third brand cereal called kelloggs all bran. John is livid three brand cereals. He can not be doing this in the name of good business. It's it's malice pure and simple. I wanna restraining order. I want them stopped. Could you not just try and talk to him. A court case could backfire. Could i not just try and talk to him. Don't be so ridiculous. My brother hasn't listened to me in years. He hasn't been my brother in years. A week later. John files to take will back to court in late. Nineteen seventeen gene after another round of bitter courtroom testimonials the brothers and their lawyers gather in a battle creek courtroom to hear the verdict all r- is everyone everyone rises when the stooped and skeletal frame of judge walter north shuffles into the courtroom the judge waves his hand dismissively as he takes his seep be seated judge north pushes thin spectacles up his notes briefly scans the courtroom and then delivers his verdict it. I have reached a verdict in the case of kellogg versus kello as i see it. The value of the kellogg's trademark was created by the promotional collectively will kellogg company cornflakes cells because of that not because of the fame of dr keller just as chapel all predicted the lawsuit had backfire a faint smile cracks on wills perennially downturn mouth as such. I rule that will kellogg's kellogg's company is the sole and exclusive owner of the kellogg's trademark also ruled that dr kellogg has infringed on that trademark with his cereal products as such must pay wills company all the prophets he has made from breakfast cereal over the past ten years just missed as people start filing out of the courtroom a stunned john sits in silence. He truly believed justice would prevail now. He's not just lost the right to use his his own name but he faces financial ruin. He turns to chapel appeal. I want to appeal very well. Let us meet tomorrow morrow and discuss the options. No no delays. I want this before the michigan supreme court as fast as possible lodge the appeal right away but before the appeal is heard john health takes a turn in december nineteen eighteen. He contracts bacterial pneumonia that causes a relapse of his childhood tuberculosis closys. He spends months bed critically. Ill for weeks. It looks as if the sixty-six-year-old doctor won't survive but eventually rallies a a few months later he returns to work the battle creek sanitarium but the once bombastic doctor is now a shell. He tires easily. He's often short breath. The tuberculosis experts he asks about his condition estimate. He has no more than three years left to live. It gets worse worried worried about john's fading health. The sanitarium trustees starts searching for a successor to take over the reins from him. The next year john's wife l. dies is it only sixty seven but his companion is health and a sanitarium all stripped from him becoming appellate courtroom showdown looms uh-huh has a final fight to secure his legacy as the kellogg that made the name it's december twenty one nineteen twenty and the brothers <music> are at the michigan supreme court in the city of lansing wheel and john watch as the eight state supreme court judges file into the room today. They're thirteen eighteen year. Long tussle over the kellogg trademark will finally end one of the judges reads out the court's unanimous verdict in the case. It's of kellogg versus kellogg. We uphold the nineteen seventeen decision of judge walter north jon crumples in his chair. He's he's lost will has beaten him but the judges deliver further humiliation we have also decided that dr kellogg must pay the legal eagle costs incurred by his brother and his brother's company chani turns pale will spent more than two hundred thousand dollars fighting him in court. That's nearly three million dollars in today's money after the verdict is delivered will walks over to his brother every fiber in john's body recoils from him as he approaches. I suppose you've come to get your money no john haven't i came to suggest that you only pay me. The legal fees. Forget about handing being over your prophets. John puffs chest up the idea of accepting wills. Charity is intolerable sickening. No no i will pay in full. It'll be worth it to make sure you never again have an excuse to pester me and john does painful or his kellogg's food company. Does the debt creators the profits. It's of an already hobbling business. The food enterprise is not the only place for john is on his heels over at the sanitarium. John meets with the other the trustees who do little to disguise the fact that they're waiting for him to die in the meeting with them is dr charles stewart dr stewart already overseas as the sands day to day work now. He's got a bold plan for the sanitariums future to increase profits. We need to enhance our amenities and treat more patients. Let's i propose we build up fifteen story luxury tower with it. We could host more guests than ever. We are not here for the prophets. Were here for the patients. Medicine isn't an industrial factory. We can't promote my system of biologic living by stacking patients fifteen storeys high. How much do you expect actor's. Monument agreed to cost in the region of four million dollars haul four million dollars. I will we ever repay such a some who would even can lend us so much money john. The stock market is booming. Funds are easy to come by lenders are very keen to support this development the world's changing we must change with it the board backs the tower kellogg is frustrated at his diminishing role at the sanitarium but he surprises all his doctors the outliving their prognosis. That's when he begins to turn most of his attention on a special pet project one of his last ventures that gave him any sense the purpose the race betterment foundation john had become involved in the movement early on and established his foundation in one thousand nine hundred six he was fully persuaded by the idea that humanity's future depends on weeding out the genes of inferior individuals for john on the others in this budding movement inferior individuals or anyone who is healthy able bodied law-abiding and white skinned in a few short what years many of these same supporters will watch in horror as their ideology is used to justify the extermination millions of people under germany's nazi regime team. It's january nineteen twenty eight and at the battle creek sanitarium john's hosting the race betterment foundations third national conference dressed justin one of his all white suits john opens of conference by handing awards to the battle creek residents who've won his foundations fitter families contest to to beaming white parents and their young children head onto the stage festive decorations drape around flags and flowers and balloons it as a smiling. John hands them their trophy congratulations. What wellborn children you have. You are prime examples of the better race is being developed in our little town. Do not forget that with responsibility comes duty to stay fit and healthy after the awards ceremony other speakers take to the podium to deliver our barrack polemics disguised as academic speeches professor clarence little of the university of michigan calls calls for the mandatory sterilization of the inferior to keen applause congressman albert johnson wales against the quote menace of the melting wanting part finally nobel prize winner dr alexis carrel questions why society tasks itself with preserving those he calls useless klis individuals. John listens with fervor. You start to think his race betterment foundation. Maybe as vital a part of his legacy eighty as the battle creek sanitarium perhaps more vital this he thinks is the future but just then he's dealt another blow. The whole country will falter in october nineteen twenty nine. The stock market crashes millions are wiped off the value of shares in the nations plunged into the great depression for the battle creek. Sanitarium shrinking economy is a disaster. He shouldn't numbers collapsed before before the crash. The sanitarium could boast more than thirteen hundred patients on any given day year on there are less than three hundred wandering around. It's increasingly lifeless this corridors with fewer patients the sanitariums income collapses and soon the inefficiently run health resort is hurtling towards bankruptcy as the reading spills. The sanitariums board calls an urgent meeting with bookkeeper to figure out what to do. The bookkeeper has nothing but bad news too often. We owe more than three million dollars are interest. Charges are five hundred dollars a day. We must cut costs. We should drastically reduce who staff numbers and cut the pay. Those who remain john see this as the axe falls it was coming to terms with their treating from the sanitariums leadership ship but not if it meant leading his legacy collapsed behind him he protests but his objections can't change the economic reality and nor can the layoffs in late nineteen thirty two the battle creek sanitarium enters receivership how john's clinic is controlled by its creditors and they they want to see prophets. Perhaps the thing that most hurts john is seeing what the depression years will do for his brother. Will it is nineteen. Thirty-three and illustrator vernon grant is working in his cramp artist studio in greenwich village manhattan and sketching ideas on a canvas as irene wicker's belva tones playthrough whose radio we wanna radio's biggest stars known to millions aliens as the singing lady today. He's not focusing on her singing. Instead durant keeps thinking about how she began the show by promoting kellogg's rice krispies krispies she called a breakfast cereal that snaps crackles and pops those words have sparked grants imagination discards his canvas canvas and starts over he picks up his pencil draws the outlines for three gnome like characters. They're all dressed up in the kind of makeshift ragging me see war is a child in south dakota then he gives all of them top hats and inscribed each one with a mate mr snap mr crackle and mr pope. He admires his work for a moment and then picks up the phone operator. Can you connect me with the kellogg. Cereal company several months slater grants characters make their debut as the animated promoters of kellogg's rice krispies pop grants characters turn rice krispies from poor selling cereal into a major seller. They also usher in the rush of animated breakfast cereal characters that will follow them onto the shelves. After world war two by tony the tiger the tricks bunny and cap'n crunch. It's yet another boost to will and his kellogg cereal empire much of the nation might be hurting from the great depression which you wouldn't know it to look at kellogg's instead of panicking panicking when the depression hit will took the view that even in a downturn people still eat breakfast and a fifteen cent box of cereal is probably the cheapest breakfast anyone could buy. He predicted the downturn would create new customers out of people that no longer had the time and money for more elaborate breakfasts and he was right so rather than shedding staff. He altered the shift patterns at his factories so that he saved money without having to send hundreds of people to the unemployment lines. That's how will continue can use to grow the serial empire as the rest of the u._s. Economy takes a merciless beaten by the time will retires in nineteen thirty nine at the age of seventy nine. Kellogg's is synonymous with breakfast. It's making profits of thirty three million dollars a year. It owns forty percent of the u._s. Ask and fifty percent of the overseas ready to eat cereal market even when we'll retires. You can't stay away from his breakfast empire. It's a warm spring afternoon. Nineteen forty one and lincoln limousine pulls into the lot of kellogg's south plant in battle creek. When the limousine parks the passenger door opens out steps wills personal nurse she opens the trunk retrieves a wheelchair and then helps the frail and blind will yet from the limo into the chair she pushes will towards the red brick factory with its tall smokestacks after a few yards we'll raises his hand and here is fine for the next hour will sits in blissful silence. It's a ritual of hits. He listens the a faint roar of the toasting ovens inside the factor. It feels the rumble of the conveyor belts of kerry raw cereals from railroad grain hoppers through the factory. He breathes deeply sucking in lungfuls. The scent toasting cereals that wafts from the factory he smells the air and smiles contentedly contentedly. It's the smell of success smell of victory over his brother will cereal empire was his redemption. Adoption is escape route from his miserable. Life has the poverty stricken flunky for his bullying brother his father his brother his teachers his fellow. Oh adventists never saw potential in him but he proved everyone of them wrong. He built a food giant. They will still be going strong more than a century. After after its founding by two thousand fourteen the kellogg company earned fourteen billion dollars every year and employed close to thirty thousand people around the world and didn't just build the world's biggest breakfast cereal manufacturer nine hundred thirty farm the w k kellogg foundation a charitable organization tasked with supporting the welfare health care comfort and education of children and in sharp contrast to the jenex promoted by his brother. Wills foundation is for all children in nineteen. Thirty four in doubt is foundation with sixty six million dollars kellogg stock. Today foundation stake in the packaged food giant is worth five point five billion dollars enough to make the w k kellogg foundation. One of the world's biggest phone profit organization's john's like on the other hand was disintegrate as he approached his deathbed in august nineteen forty two the battle creek sanitarium receivers sold most of the buildings and grounds to the u._s. government which turned it into a hospital for military personnel and veterans what was laughed. The once famous sanitarium finally closed in nineteen fifty seven in december nineteen forty-three. John finally died at the age of ninety one bequeathed breath entire estate to his race betterment foundation but ran out of money and went out of business in nineteen sixty seven. It's june june nineteen forty eight and we'll kellogg is in his sprawling mansion in pomona valley california wine frail but allies with him as his nurse nurse in her hand is a letter the undelivered letter john wrote to will back in nineteen forty one two years before he died the nursings over to will. Are you sure you want me to read it. Yes let's hear what he had to say. The letter was written out of desperation as john face down down the annihilation of the battle creek sanitarium. It was the greatest possible misfortune that circumstances arose which separated our interests. I earnestly desire to make amends ends for any wrong or injustice any sort i've done to you. I will be glad if you would give me a frank expression of anything. I've said or done that you feel as unbrotherly or otherwise opened a criticism. It's an apology that owns up to nothing other than the fact that it is overdue. Wills reaction is unknown three summers later in one thousand nine hundred eighty one will dies at ninety one. His death makes front page news and papers all around the globe by then. We'll is the real kellogg the kellogg known to millions looking back from a modern perspective his his brothers medical philosophy of biologic living contains both good ideas not so good ideas like so many other modern day wellness gurus john was ahead of his time on vegetarianism probiotics regular exercise milk substitutes and avoiding tobacco but he just as often dabbled in the quackery of water water therapies and electro magnetic healing none of it could redeem his disgraceful pseudoscientific advocacy of eugenics for better or for worse. I many of his ideas were taken up by mainstream america and become today's commonsense. He ceded the notion that are routine habits and lifestyle choices. Adjust is important to our health. A scientific cures the respond to illness injury but the kellog brothers most lasting contribution lay in reinventing inventing the american breakfast they our forefathers of what's become an american tradition to optimize our time bodies for the greatest results at the highest convenience despite their volatile relationship the kelly brothers probably couldn't have done it without each other. They might have hated each other. They might i have spent much of their lives trying to outdo each other but that animosity may have been the fuel in their fires all along <music>. If you like our series please give us a five five star review and tell your friends to subscribe for available on apple podcasts in spotify n._p._r. One in every major listening app as well as at wondering dot com. Tom quick note about these historical re-creations. You've been hearing in most cases. We can't know exactly what was said so those scenes are dramatization but they're based based on real historical research. You can find some of the books and articles we found useful in the episode notes american innovations hosted by me steven johnson for more information on my books about science innovation including how we got to now and where good ideas come from you can visit my website w._w._w. Steven berlin johnson dot com sound design on this episode is by spoke media. This episode was written by howard markel based on his book kellogg's. The battling brothers of battle title creek with editing by tristian donovan additional editing by liza veal american innovations is produced by emma cortlandt executive produced by marshal louis in hernando perez for wondering.

john john john dr john harvey kellogg kellogg kellogg john battle creek sanitarium battle creek Kellogg John wills w k kellogg foundation dr kellogg John mauer america michigan supreme court battle creek jefferson city louisiana Ms coleman steven johnson
Corn Flakes |The Kelloggs' Legacy | 4

American Innovations

32:14 min | 1 year ago

Corn Flakes |The Kelloggs' Legacy | 4

"From wondering I'm Steven Johnson and this in American innovations and today we conclude our series on cornflakes John Harvey Kellogg and his brother will keep Kellogg fought bitterly with each other other through out most of their lives and even though the men never saw eye-to-eye on anything one fact is clear their innovations forever change the American breakfast experience but the Kellog success doesn't just belong to damp it was as much a product of their hard work as it was the times in which they lived America's changing all around will Kellogg embraced the Industrial Revolution's newest innovations electricity telephones refrigeration rail transport without these his cereal empire wouldn't have been possible John Harvey Kellogg envision cereal as a means to a healthier lifestyle at a time when indigestion was was a huge problem across the country. The Nation collectively had a stomach ache and John Harvey Kellogg and early Pioneer Wellness wanted to provide a cure through better food food religion and clean living and even though the cornflakes of the late eighteen hundreds were nothing like the cereals we know today. There's no denying that without the Kellogg brothers inventions vision and savvy breakfast as we know it could have been wildly different. Our guest on today's episode is Howard Marquel. He's he's a medical historian and professor at the University of Michigan. He's also the author of an extensive biography of John. Will Kellogg called the Kellogg's the battling brothers of Battle Creek the book traces the lives of the Keller brothers from their early days through the bitter battles. They waged against each other. We'll talk with Howard about how he discovered. The the story of the Kellogg brothers also discuss how their innovations change the world of medicine and business and of course what we eat for breakfast today that's next American. Innovations is brought to you by chase so you're about to retire or maybe you're about to become an empty nestor either way. You're looking to downsize their challenges that come with this time in your life like what happens. If you sell your old home before you found a new one sounds excatly stuff you faced a lot in your time and you know that when you're facing challenges it pays to be creative to be innovative at chase. They get it and they've got your back as chase customer. You're guaranteed. Close on your next home quickly or you get a thousand dollars simply. Put Chase gets you in your next home. Faster learn more car chase dot com slash. Ai Chase make more of what's yours. Homeland in products are subject to credit and property approval rates program terms and conditions are subject to change without about notice. Not all products are available in all states for all amounts other restrictions and limitations apply home lending products offered by J. P. Morgan Chase Bank. Na an equal housing lender Howard marquel welcome to American innovations. Thank you so we really enjoyed listening to this series of episodes on the Kellogg brothers and it's all based on on a book that you wrote and I just wanted to start with the question of how you got to that topic of me written books about influenza and other pandemics and disease. How did you get into a kind of a cereal magnate and kind of that nineteen sixty revolution in nutrition and health at Kellogg brothers introduced right so the the title that because the Kellogg's battling brothers of Battle Creek but the book look I wrote before was called an anatomy of addiction about Sigmund Freud and a Johns Hopkins Surgeon William Halstead whose name you might not know but he's responsible for almost all of the safety techniques that we use to this day in the operating room and I was actually in Vienna having a great research trip with colleagues and I was going home the next day and I suddenly felt a somebody knife in the back and when I did herniated two discs six and a flying home was just such joy but when I got home it was a very slow recovery and I was thinking. What would my next book be and and are really I wasn't interested in the dynamics of the two brothers. I was more interested in John Harvey Kellogg and all of his papers. I were at the University of Michigan Archive Library the Bentley Library so generally you know when as you know when you design a book project you have to know where the paper is where early archives and there about three hundred boxes of this material writing in Ann Arbor where I live and I thought that was the first convenience project I've ever I've ever done you're all going to be about him and I and then the more you get into a book. It's like jumping in a giant lake and you're swimming around. You don't know quite where you are aren't then you figure it out and I said to my editor time like you can't just be about John. Harvey Kellogg it also has to be about will who has his assistant for twenty five years but you know the dynamics between the two brothers was so fascinating and of course it really carried a narrative arc to the story that I called called my utterance and it's gotta be about both and she said well. I knew you were going to do that the whole time and why didn't you tell me meal out but that and that's that's how it came to be but it was initially. You know you're right. I've written mostly about epidemics and addiction and school health all sorts of things but I'd never written about alternative medicine. If you will bill or I never tackled really fully biography of two men. You know I had another question about the archives here. It's my understanding that the Kellogg company today a kind of tightly restricts the information available about about will himself so what was the process of finding materials to work with in in terms of his story yeah well we'll papers are kept by the we'll Kellogg Foundation and they very tightly control those papers and will not allow you to quote from from them unless they can edit the book or manuscript that you produce which no historian can do and the Kellogg company while it doesn't have a lot of personal personal stuff per se on will has a lot of annual reports and all sorts of other things but like many major companies that archive is an internal archive men only for the use use of employees so that was a big roadblock fortunately not only did will write a lot of letters to other places where the archives were in fact open the two brothers suit each other constantly for over ten years and there were piles and piles of depositions there were almost you know literally reading plays because they're written in script form and from those you could get a great sense of how well spoke and also but he thought aww and particularly what he thought about when they were inventing cornflakes or he was working for them as and other issues so it was possible to do a work around and get a great deal of information about we'll. Kellogg now some of will's stuff has been published in an old corporate biography some of his diary so you could use that and also there was this wonderful unpublished memoir by his grandson Norman Williamson Junior. That was very helpful so so that's basically how I approached it. Put it was a roadblock but it was just a joy now the other issues that I am from Michigan. You can probably hear it in my flat. Mr An an accident so the the great thing you did as a as an elementary school child is you went onto field trips one was to the Ford Motor Company in Dearborn Michigan Michigan and he saw the Assembly Li- most of my peers love that and the other was that you took the long trip from the Detroit suburbs to battle creek to cereal city and it was just as wonderful place of those five miles of conveyor belts and beautiful stainless steel pots and all sorts. I think that everybody was dressed. In white and you could smell corn toasting and at the end of the line in the boxing room they gave you two things a Tony The tiger bowl and and a little box as it was called in nineteen sixty six still sugar frosted flakes. That's the name and that Fox was warm and toasty and it was finished long before we got the school bus to go back home. I still have my Tony. The Tiger Ball but it was the best bowl of cereal ever for hand and I I guess I've been looking for that for that bowl of cereal ever since two I actually that was one of the things that I thought was so interesting about the story. The the that's a small part of it but is fascinating is the creation of this kind of breakfast cereal hub. There's like a Silicon Valley of breakfast cereal that happens right in this little tiny town in the middle the mitten basically in nineteen hundred over a hundred different cereal companies and many of them you know flopped and failed but you know c w post was a copycat and or other companies companies as well but it is fascinating that it it it happened there and by the way the reason why the Kellogg family lived there that they were seventh day adventists and they came to follow Ellen James White the founders of the seventh day adventist church which was originally in Rochester New York but they came to Battle Creek and that was sort of the Vatican City city of the the seventh day adventist church. I want to take a little bit more context on John Kelly at that period first off. Can you say a little bit about the role that religion played in his yeah. Come Science and an role as a health advocate yeah so you know John. Harvey Kellogg was sort of the Darling of James James and Ellen white even when he was a young teenager he was such a bright young man and such a charismatic and brilliant doctor and he offered had had dinner at their house on cold nights he slept over so he picked up a lot of ellen white's ideas about not just Christianity per se but also the notion Russian and this was very common in many denominations of Christianity after the second after the second grade awakening but there were many denominations of preach. Your body is a temple temple and if you don't take care of your body you will not ascend to heaven when the rapture happens so he got a lot of those ideas initially from her support for American innovations nations comes from capital one with the spark cashcard from capital one you earn unlimited two percent cashback on all of your business purchases think about attic unlimited two percent cashback on everything you buy for. Your Business. Dot cash-back can add up to thousands of dollars which you can reinvest back into your business so you can keep growing imagine what unlimited two percent cashback could do for your business. Learn more at capital one dot com. What's in your wallet. People start companies for a variety of reasons. Maybe they fall in love with the freedom of being your own boss or maybe they wanna make their mark as an innovator in their chosen field but there's one thing all businesses have in common in order to be successful. You've got to get the word out. People need to to know your story and the best way to tell that story is with a beautiful professional website from wicks dot com with wicks you can start by building a site from scratch or choose a beautiful template then customize it to look and perform exactly the way you want and if you need to get online fast just dancer a few simple questions and wicks will instantly build a website just for you complete with design images text. Now's the time to tell your story. Tori wicks DOT COM is the place to make it happen. Get started today and build a website you'll be proud of and if you go to Wicks DOT COM uh-huh and use the coupon code. Ai You'll get ten percent off when you're ready to go premium. That's WICKS DOT com code for ten percent off any premium plan. Kellogg is such an interesting figure. John Keller is such an interesting figure because he's he's kind of wild hybrid of some ideas that actually were very ahead of their time that feel very contemporary and and it have you know whether it's actual scientifically visionary visionary things or just modern things sound very kind of new age in a twenty first century new age and then there are these ideas like female genital mutilation and Eugenics and all these things that are important to us today and that are pretty much clearly kind of beyond the Pale. That's one of the things that makes him such a fascinating figure. It seems to me and and what did you. Mak- that having spent so much time kind of living through his life well he's a problematic figure a lot of his ideas he you know he read several languages and he read the medical literature quite extensively. He was also a very good surgeon. He did over ten thousand procedures in his career so he followed just about everything but he would shoehorn born new ideas and new science to fit his worldview that had already been developed largely through his Christian faith in the seventh day adventist church but he had a lot of ideas that we would find uncomfortable at the very least he didn't really do genital mutilation per se but what he was against as were many many many doctors whether they were seventh day adventists are not against the solitary vice of masturbation and and so there were things that he would prescribe that sound very horrible binding the genitals of pudding carbolic acid on the a finger tips or even you know doing and then there was actually rarely they were mutilating. I guess if you they were not they were not good eyedrops right he would put sutures through the penis and things like that terrible idea and they're in his textbooks but and the U. Janet thing is very complicated because he was was like have to tell you if you study a white anglo-saxon Protestant men and their wives in late nineteenth early twentieth century Tree America. You'RE GONNA find a lot of genesis you don't have to lift a particularly among progressively history of honored singer. Teddy Roosevelt Yeah Yeah Yeah this was this pseudoscience captured their inherent racism things that they were taught that the Nordic races were superior earlier to the other reasons. They were taught this in school lot of America. You know we don't think about this but this was common. Teaching Presidents talked about the senator's scientists university presidents and so on so it was very common. He took it to another extreme now. His eugenics is very interesting form as he called it you thanks and it was almost like Lamar archaism where if you adopted good behaviors exercise good eating and so on you could intern pass that on to your property. The hardcourt eugenicist thought he was silly when he said that the other thing that is maybe some lighter in its implications but the striking about chunk. Lx Life is that here you have someone who is working on so many different levels some of them actually quite quite laudable some of them you know pretty malevolent with all these ambitious goals of transforming people in their lives and their health and society but his ultimate it will cut of largest in fact actually is what we have for breakfast yeah that ends up being the way that he truly changes the world. What what can you just like. What was the American breakfast invest before the Kellogg brothers got got into this world so young the poor mothers of the country would have to think about you have a wood burning stove and it's the middle of winter. You've got to start that going and then if you're making a grain like mosh or early forms of oatmeal your cooking that for forty five to sixty minutes let's or you're making eggs. If you're wealthy or near a farm and bacon potatoes were very common breakfast as well but they would all be sort of simmered numbered upper sauteed or whatever the chef term is in the grease from last night's meal so it's a lot of heavy fried fatty meals and if there's meat involved particularly perform refrigerators it tended to be heavily salted or cured these were very heavy salty time consuming meals and after nineteen o five nine zero six would you could have a box of cereal. Gosh even dad could make breakfast and it also coincided with another national trend the development of clean a homogenize pasteurized milk that was being sold in refrigerated counters that was being transported in refrigerated trucks and that instead of the old system of getting a cup of milk from the grocer that was taken out of dirty. Can it was now a hygienic way to serve milk and you can't really have a bowl cornflakes without at least a half a cup of milk by the way that that that breakthrough the safe milk yeah transformation. That's one of the Great Health Revolutions of the twentieth century. I mean that really it really isn't it. It really is I rail out a lot about that. At the book and the old fashioned way was that it would come on a horse and buggy in milk cans and grocers grocers would buy a can and they would dole it out into another receptacle that the housewife took into the grocer was brought home. There was no refrigerator so if it was cold hold you could leave it out on the fire escape or the window but it went bad very quickly and even in transport it could be carrying all kinds of bacteria area. There was also the problem that a lot of milk was adulterated by unethical grocers farmers or in between people and it could be watered down and that would be the best of all worlds or it could be adulterated with white chalky substances and really made into a UN nutritious mess ends ends really important for infant feeding because a lot of infants were dying of diarrhea because they were getting tainted milk yeah. It's another reason another thing we need to say to our kids like yeah. You know back in the day the milk would kill you. Yeah yeah should appreciate your having a bowl of cereal talking to die and right three days. The the motto wouldn't have got milk it would be you can have it exactly so as he's kind of products start to get developed. These kind of ready ready to eat breakfast. Cereals Kellogg's kind of together start collaborating on John is initially or really for most of his life resistant to the idea of making a ton of right right well. Where does that come from. Well you know he created. He is best remembered for his role in clerk lakes but he created a lot of health foods. He was responsible for getting soya milk and almond milk and other nut. MEESE milks manufacturers a lot of foods that he created but he created them all for his flock for his patients but back then if a doctor advertised his wears if he took out ads or in some way commercialized voiced his work there was held to pay with his local medical society all the way up to the American Medical Association and he was even though Oh he did some things that were on the fringes or that was not what Orthodox medical doctors practice he very much wanted to be part of you know the elite cadre of American physicians and if he had done something like come out with John Harvey kelloggs cornflakes he would there will be charges which is brought up against them so in addition to the the food innovation particularly will one of his key roles was in the kind of marketing and advertising side of that's where a lot of the kind of new ideas also were developed yeah. Can you give us a little bit of a sense of this specific techniques that will pioneered in terms of marketing to to specifically typically mothers and two kids right that was his demographic mothers and kids so there was wonderful pictures of mothers serving nutritious meals to their children in in these ads they also had little coupons so that you could get free samples of the cereal and for children he invented the toy in the box and the first one was a coloring book called the Kellogg's Funny Jungle Land Coloring Book and there was a double advantage to this the kids loved it of course and it also took up more more room in the box in the cornflakes and was much cheaper to make than a cornflakes so everybody wants but the toy in the box was a huge innovation. I can't I don't know of a single kid or adult who hasn't smiled when you say there's that toy in the box in your box of cereal and so he was brilliant then he invested millions wins and millions and millions of dollars every year to this very day even the creation of their own set of cartoon characters you know. Tony The tiger and snap crackle Oh pop and so on so they didn't have to pay people like the Disney Studio to borrow theirs they were really really right on on top of that the throughout Wales career he also used some of the kind of health and wellness brand that was associated with his brother's career yes and so there's always this kind of complicated aided dance between will kind of adding a little more sugar too yeah lakes and you know introducing this kind of more commercial advertising ising techniques and animated characters and things like that but at the same time there is kind of aura of health and wellness respectability that he got from his brad healthy nutritious. It's just right healthy nutritious breakfast for you know a box with fifteen cents or something like that ten cents you know the sugar ization of cereal happened after will had retired. I mean the level of sugar frosted flakes and all that what he did he added a little bit of sugar and a little a bit of salt to the cornflakes by the way he had incredible pallet so when he said this tasted good it did to a lot of people so while John Harvey Kellogg went nuts when he found out about that. It was not as much as we have today. Were there you know vitamins that are basically served in sugarcubes or their their actual marshmallows in the NBA reese's peanut Butter Cup cereal. thankless children have purchased. That's only for them but it has been brought into our home well. I I must confess I. I'm a cocoa KRISPIES guy. The guy not so different but during will's career the idea of health and nutrition was very very important to him and he was one of the first cereal makers to add a vitamins you know X. Fortify his cereals with vitamins. I in a spray form on top of the flakes and then later in the recipe itself. He was very interested as his brother was in regular bowel habits that was very important to the Kellogg family and so will was very much interested in all that the the other part of cereals that would be much more recognizable to dad's and mother's today today and especially to kids with you know candy coated cereals. That's really a post nineteen. Fifty to nineteen fifty five phenomenon will died in nineteen fifty one well. I think that gets to one of the the key can of themes that run through the story which is today we think of kind of processed foods and kind mass-marketed supermarket cereals as not so healthy and as maybe something we want to steer away from in Kellogg's age you know early nineteen hundreds they were kind of WanNa sign of of health and wellness but also kind of sense of being modern in a way they were the kind of the new thing and I think what what you're saying is that in a way that was accurate because of what the norm had been before that it was so bad right that having a sugar kind of process cereal was in fact acton improvement over the girl that we were eating before right and especially thing about Luthan about nine hundred fifty s with the sugars ation of cereal but in the nineteen nine hundred zero one thousand nine hundred ninety s when it's basically it's cornflakes shredded wheat is another company but will later made his own shredded wheat bran flakes that's pretty much it and those really were healthier alternatives to what a lot of people had been eating and the notion of processed food because it is corn in its natural state. A kernel of corn is very different to a cornflake. You have to a lot of things to that corn kernel to to make a cornflake and that was considered modern look at the stuff we can make out of thin air. Practically you know it was a new and improved product and that really goes with a much broader ethos in trend in American culture and society at the early part of the twentieth century. You could actually improve approve upon nature with human ingenuity. Now we now know medically that eating a bowl of cornflakes cornflakes have what's called a very very high glycemic index so it's easier to digest but it will raise your blood sugar very high and then it'll raise your insulin very high to take that take care of that excess the sugar in the bloodstream and then you'll have a plummeting of both and you'll be hungry very quickly thereafter. That's why we now suggest low. Oh glycemic grains like oatmeal and not roll though but actual oatmeal like steel cut oatmeal because it takes a lot longer to digest in. You're not hungry by eight ten. Am and so that's lucky charms. Where would it fit in that. I I think cornflakes would be about twenty times each Dr Yeah by the way that's general foods product so I'm not I didn't really studied but yeah but there's they're all these candy kind no. That's that's okay all right. I'm I tell you I would never suggest the still I just WanNa. Get bring it back. You know for for the last question to what you were saying at the beginning which I thought was so oh striking which is kind of set out to write this book about John and then found your way into will because he was such an interesting character. I think that that is that's kind of a wonderful observation observations. I think that's true of a lot of great books that the you know I I would. I would wager a disproportionate number of really good to have that kind of swerve in their process with author thinks they're writing one thing at the start and then they got drawn organically into slightly different book at in a way that's that's kind of the way innovation off it works right where you're trying to solve the problem and you get pulled into another one but I'm curious you know looking at having gone through this whole process and Kinda living with these brothers for multiple multiple years in researching and writing this you know what is the thing that stayed with you or kind of most surprised you about that about that story will i. I'm flattered that you think by that makes me smile and I think it's true that all good books and all great innovations that if you know exactly what you're gonNA find you'll probably going to find it and and it's also about good science too is that you probably should keep an open mind and go were the data takes you go where the archives take you as far as the. Kellogg brothers first of all John Harvey Kellogg was a brilliant man. A charismatic man who innovated a Lotta need ideas and also hit a lot of very bad ones but it was a very interesting testing figure in American medicine will is one of the major tycoons of the twentieth century and of American patients without fear of anyone contradicting getting such a statement what struck me most was how absolutely destructive their relationship was to each other their relations nations were so horrible they didn't speak for many years in yet they needed each other the doctor needed will to run his medical empire and indeed to help him come up with with cornflakes and will who was a broom salesman when he started working for the sanitarium needed his brother to get a really good job even though he didn't think so at the time but you couldn't find a better finishing school a better business school to run the Kellogg's company then running and being Dec- coo if you will of the Battle Creek Creek Sanitarium but it came at such a huge psychic cost will was really good at making cornflakes. He loved the Kelloggs cornflakes company but his life was very very sad. He had two failed marriages. he fired his son from the company. he fired his grandson and his grandson than committed suicide data at a very young age. He never felt satisfied in his own skin. he was very sad. Insecure man despite his many great accomplishments and you know we would be remiss if we didn't mention his greatest accomplishment was creating the W K Kellogg Foundation which is a now how he nine billion dollar foundation as one of the largest foundations in the world that help children and families all around the world to this day so you know he really was is a great man. Only he didn't feel that way and there was a comment from his grandson. His grandson wrote an unpublished memoir. His name was Norman Williamson Simpson Junior and he said when we buried our grandfather no-one shed a tear and to me that was the saddest story that ever came out of Battle Creek Michigan well Howard cow. Thank you so much for this conversation. This is the best kind of interview you've got fascinating history and and dietary advice don't eat too much. Don't exercise that muscle that brings the forty mile. That's my best uh-huh from wondering this has been the American innovations. I hope you enjoyed this episode. If you like our series please give us a five star review and tell your friends to subscribe were available on Apple podcasts Jason spotify NPR one and every major listening APP as well as at wondering Dot Com American innovations has hosted by me Steven Johnson for more information information on my books about science and innovation you can visit my website. WWW Steven Berlin Johnson dot com this series was based on the book the Kellogg the Battling Brothers of Battle Creek written by Howard Marquel. Our producer for this episode is Adriana cargill executive produced by Marshal Louis and Hernan Lopez us for wondering.

John Harvey Kellogg Kellogg company Kellogg brothers Harvey Kellogg Battle Creek John Kellogg W K Kellogg Foundation Kellogg University of Michigan John Keller Kellogg Foundation Howard Marquel America Steven Johnson Michigan Ai Chase Howard Wicks DOT COM boxing
Corn Flakes | The Brothers of Battle Creek | 1

American Innovations

42:47 min | 1 year ago

Corn Flakes | The Brothers of Battle Creek | 1

"September nineteen forty one battle creek michigan in a modest office inside the battle creek sanitarium dr john harvey kellogg is sitting at his desk writing being. John is eighty nine years old. He's run this famous health resort for sixty five of those years treating everyone from anti slavery campaigner sojourner truth to u._s. President warren harding but today he's focused on more urgent task writing a letter to his this younger brother will will lives nearby but the brothers haven't spoken in years now john's reaching out in an act of desperation. His sanitarium is heading toward bankruptcy and the small part of the sanitarium he still owns is slipping from his grasp needs help but john mentions none of this in his letter instead he whisks all the wrongs. He's done his brother and offers apology after after apology. John's convinced himself that he means them all but the truth is he's writing the letter because will is the only person who can save the sanitarium. I'm from closure. John finishes writing the letter enhance it to his secretary to male but the letter never get sent instead ted johns secretary files it away in a cabinet where it will remain undiscovered for years as john waits for will to reply to the letter that was never sent his clinics finances grow more and more dire months pass and john situation looks increasingly hopeless still he waits while his life's work continues to slip away finally october nineteen forty two nearly a year after reading the letter. John reaches out to his brother again. He wires will to request a face to face conversation to john's great surprise. The prize will accepts as we'll lowers himself into a chair across from his older brother brother. His gut boils with eight decades of resentment growing up. We'll play second fiddle to john. Even as an adult. He was always the other kalac right up until he struck out on his own and founded the kellogg company. Now we'll a world famous industrialist whose products feed millions of people every morning. John pours a glass of water and offer set to his brother. Thank you for coming will. It's it's hi time. We we bury the hatchet. I hope you agree on the subject of timing. I'd be remiss if i didn't mention yours. How convenient genius that you desire a men's with me now at the very moment you need my help. Your empire is crumbling. It's true. The sanitarium is on the verge of bankruptcy but we built it together. Why not see it together. I've spent decades fighting for even an ounce of credit now. Suddenly we built the sand together. This is madness. We've both had incredible success but we're old men now you can't we drop our hostilities before we pass into the next life. Am i going deaf. Did i missed the part where you said. I'm sorry will for everything i did. Do you not that it matters far too little too late eighty three year old cereal tycoon leaves johns home as bitter and i angry as when he arrived there will be no detente between these long feuding siblings will will not rescue his brother's famed health clinic dr john harvey kellogg dies just over a year later feted as a beloved american icon to all but his brother the acrimony between the two brothers began with petty childhood taunts but true wounds and this story started over one thing cornflakes cornflakes invention of that ready to eat cereal sparta vitriolic battle between them would last their entire lives a a bitter struggle there would never be resolved even as they changed american commerce medicine and the way we eat forever <music> in ohio <music> people start companies for a variety of reasons. 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That's wicks dot com code for ten percent off any premium plan from wondering this this is american innovations and i'm steven johnson every morning. More than three hundred fifty million people eat a bowl of kelloggs. It's cornflakes and it's not even the most popular serial on the market not by a long shot today. Supermarkets devote entire aisles two boxes cold cereal with special k raisin bran america's current favourite honey nut cheerios. It's hard to imagine a time when breakfast it didn't come out of a box ready to eat a little more than a century ago. It was an idea as foreign to americans as watching movies on your phone and just as alien for most of the country's first hundred and fifty years breakfast was served hot and consisted of multiple courses the food was heavy and included cured meats and unprocessed grains required so much preparation mothers would have to rise hours before the rest of the family in order to cook breakfast. The lack of healthy storage and refrigeration meant fresh foods had to be consumed before they spoiled or be preserved by salting or curing slabs of bacon starchy potatoes pickled vegetables hotcakes and thick gruel were commonly served meat fats gravy sugar fatty cheeses and sauces were added for flavor. The result was a diet that expanded waistlines and caused plenty of bellyache indigestion was was a fact of life as chronic diarrhea hemorrhoids gastritis and dysentery but an alternative was on its way john harvey kellogg. Hello i got the idea for a ready to eat dry cereal as a medical student in the late eighteen hundreds and by the time his younger brother will keith kellogg made kelloggs cornflakes a household name. The american breakfast table was a fundamentally different scene but breakfast cereal was bombed by more than just a desire to trade in bacon fat for toasted grains. John was convinced that the diet and habits of his generation for the root causes of any number of diseases visas and common illnesses he advocated eating fresher food daily exercise meditation veganism and even quitting smoking long before with these ideas gained wider acceptance meanwhile his brother will not only brought ready to eat breakfast cereal to the masses but sparked equally pervasive evasive revolutions in business and in advertising and it all began in rural michigan with a sickly little boy with a big imagination nation. It's eighteen fifty six and the kellogg family are settling into their new home in the tiny michigan hamlet of battle creek. They've moved here from hadley massachusetts and what's drawn them to to this small railroad town is religion jon preston kellogg and his family are seventh day. Adventists members of a new christian movement adopted battle creek as its home just two years before like other adventists. The kellogg's are devout family. They believe that the second coming of jesus christ is imminent and that with him will come a day of atonement where god will judge who is and who is not worthy of salvation as jon preston in his older children unload the family's belongings from the wagon his wife an guides their youngest child john harvey away from the activity. He's two years sold in the family are surprised he's lasted this long. John harvey is a small and sickly child when he was born. They doubted he'd make it through the week. When he caught pulmonary tuberculosis they assumed he was a goner but somehow the boys survived even though his damaged lungs will affect him for the rest of his life in an age where more than two out of ten children never make it to their first birthday john harvey is nothing short of a miracle ask such and become very protective of her son. While the rest of the children roughhouse outdoors she finds excuses to keep him inside and out of harm's way and as the years pass becomes clear the john harvey is remarkable for more than just his small size. He's a gregarious an inquisitive child a quick learner to he takes to the violin the organ and the piano but for all his obvious intelligence his parents are less than eager to send him to school with jesus christ about to return and the world approaching its end. They don't feel really compelled to get their children educated with one exception religious school where every saturday john harvey and his classmates are fed a steady diet of fire and and brimstone sermons in one lesson. The teacher shows the class pictures of demonic onic beasts these other beasts that will descend on the earth. Come judgment day. John harvey stares wide eyed at one of the horned monsters. There's only one hundred and forty four thousand souls will be saved from this fate on the day of reckoning the rest. The rest will john harvey. Why are you crying because only one hundred and forty four thousand people will be saved to not be frightened. Righteous ages and deserving people will be welcomed into heaven but a hundred and forty four thousand is less than one percent of the earth's population. How will i ever be good good enough to be selective in saved all those fatalistic and frightening lessons would have been unsettling for any young mind but especially for a boy as imaginative and his impressionable as john still it was the churches preaching of healthy mind and body would guide is life more than a fear of not earnings place in heaven. When john turns ten his parents finally send him to school he quickly outpaces the other students ceiling through his lessons in history chemistry botany math he masters shorthand in german and devours the works of pope swift johnson and franklin and he does does this while earning his keep by taking on household chores and on turning eleven putting in ten hour shifts at his father's broom factory but just a year later john suffers a health setback a series of gastrointestinal disorders that will play them for years and eventually inspire him a._m. To change the course of american kuwari history he develops a bloody colitis that scars has colon and leads to severe constipation and then and hemorrhoids every bowel movement inflicts excruciating pain that lasts throughout the day. It's little wonder that john would later dedicate so much of his medical practice to digestion and bowel movements. He becomes so obsessed in fact he'd even make one famous client male samples of his excrement to examine damn it also take to bragging about the cleanliness of his own poop and insisting that people smell samples of it but the bowel pains don't stop john from completing his studies and his keen intellect soon comes to the attention of the spiritual leaders of the seventh day adventist church ellen and james white impressed by john's drive and his brains james white decides to groom him to become a future church elder. He hires john. It's an apprentice and and the churches printing business or yelps proofread pamphlets sharing the health and religious teachings of ellen white among other duties by eighteen sixty eight the sixteen neural. John is editing the churches monthly health advice magazine. The magazine is packed with ellen white's teachings on personal health and leading a pious life calls for readers to abstain from tobacco coffee tea alcohol meat ideas that john takes a heart ideas that will become integral to the message of holistic health and wellbeing the john will promote for the rest of his life. The whites also operate a small claws. I medical medical clinic and battle creek called the western health reform institute. The institute is little more than a boardinghouse offering baths and other such adventists advantis cures to visiting church followers. The white saw no inherent conflict between medical science and their religion after all the medicine practiced at at the time was mostly hocus pocus anyway but they did have another problem. The doctors staffing the clinic were poorly trained and rude the whole institute needed medical reformation so the whites decide to steer john towards a career as dr hoping that one day he can take charge urge of their clinic and improve the quality of its medical treatments and john who's always eager to learn his more than happy to oblige. It's fall eighteen seventy two and john is a student at the doctor trawls medical college and florence new jersey. He's here here for six month course on the colleges specialty popular but ineffectual water cures and vegetarianism but john is far from impressed oppressed the colleges shabby and cash-strapped the medical world is changing fast. The days of snake oil cures or giving way to a new kind of medicine and we're treatments are based on scientific evidence rather than conjecture outdated theories and it's a transition that's left the once acclaimed dr trawl and his water therapies behind so when students complain about the lack of lessons on chemistry john finds himself enlisted to instruct his fellow students but lecturing is soon cut short when john strays into the field of organic chemistry sweating thanks to the oppressive heat of the classroom john john introduces the class to this new field of study as the elderly dr trawl sits at the back watching organic chemistry is put simply is the the science of understanding the chemical processes that underpin human and animal physiology. It's suddenly dr troll interrupts nonsense it. It's nonsense. John tries to reason dr charleston. It's not nonsense. The science of chemistry is is enlightening us to the innermost secrets of of how the body works. It's it's rubbish. The inner workings of the body are controlled by god's vital force. I will not have this tonight at my school. The classes over in spring of eighteen seventy three john returns to battle creek with a medical diploma from dr trawl that he knows is worthless. He still doesn't know enough about medicine to help a soul if you really he wants to be a doctor john knows he needs real training so he persuades the weights to invest in his training again and heads to the university of michigan in in the fall of eighteen seventy three. It's a definite improvement on the classes run by dr trawl. John still feels the curriculum is lack so he returns to battle creek hoping to convince allen and james white to send him to america's most prestigious medical school the bellevue hospital medical college college in new york city it spring eighteen seventy four and john is attending winning a conference seventh day adventists in battle creek during a break between the conference sessions. John asks the waits for brief word. I feel you should should know that the quality of the curriculum at university of michigan it's disappointing. I don't believe i'll be able to treat people ought to the pious standards from what i'm learning. Their james white looks concerned. What's wrong with the curriculum john. There's little contact with patients for start art. I mean to truly become a great doctor. I need to learn from working with actual patients from watching doctors diagnosed and practice. It's not just hearing about intellectual. I understand john so tell me if you had the money. Where would you choose to study. John knows knows that james and alan are not going to like the answer the bellevue hospital medical college. It's the nation's finest medical school one of the only medical medical colleges where you learn from treating real patients. It's it's <hes> in new york city. Ellen looks alarmed to her. The big apple apple is a big fan of sin and temptation. Oh hi there must be somewhere else. You'll be risking your place in heaven by going to that ungodly city with john won't be swayed. He's got his heart set on bellevue. The whites pray for him and spent hours trying to dissuade him. John promises not to be lured by the city's wickedness. Eventually the whites agreed to pay for him to study and new york at the end of august eighteen eighteen seventy four john harvey kellogg lugs his suitcase onto a train bound for new york and it will be there that the aspiring doctor turn will come up with the revolutionary idea for ready to eat breakfast cereal. American innovations is brought to you by titan. You wanna be smart with your investments right. Wouldn't it be great if you could invest like a long-term term focused hedge fund you know compound your capital and become a better investor along the way well. Here's a tip. Let titan do it for are you. Titan is an investment app built like a hedge fund. 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It's early eighteen seventy five and john harvey kellogg is in a grocery store near his lodgings on the east side of manhattan since moving here to study medicine at the bellevue hospital medical college john's been living off a sparse diet eats the same thing for every meal oh to apples and seven gram crackers but on this cold winter day he's breaking from his thrifty routine he scans is the grocery shelves and noticed something he's never seen before a package of steam cooked oatmeal. He looks at the grocer. Excuse as me. Am i correct to think steam cooked oatmeal will be quicker to prepare than standard oatmeal. The grocer shrugs. I guess so in that case. I'll take a pack. John returns to his lodgings in an excited mood. It usually takes hours of boiling to render oatmeal soft often enough for an edible porridge but john hoping this new kind of oatmeal will prove a lot quicker he lights fire and starts heating pot of oats and water and he still cooking an hour later as he watches the simmering gruel in the pot he size steam cooked oatmeal is proving a no quicker to make than any other hot grain cereal frustrated. He thinks to himself that what the world really needs is pre cooked ready ready to eat cereal a nutritious green breakfast people could eat without slaving over for hours on a hot stove. John doesn't have any idea of how to make such a serial at least not yet but the idea of a ready to eat cereal sticks in his mind. It's late summer eighteen seventy six and john's back in battle creek. He's now got his medical degree and is ready to put his training to use he's also ready to repay james and ellen white for their patronage wjr by taking charge of their western health reform institute since john started his medical training. The institute has fallen on hard times. It's been open nine years but it's treated less than two thousand patients in that time. Its finances are in tatters to it's now on the verge of closure. Ellen and james white are hoping john will save it from oblivion but john scott conditions. He wants the institute to offer. All all the new scientific treatments of modern medicine not just religiously inspired water cures and green based diets. He also wants the facility to cater to to all people not just adventists. The whites are uncomfortable with john's desire to put the institute primarily on scientific rather than religious footing but they also we know that without him. There are debt ridden. Health clinic is unlikely to survive so they agree to his demands in october eighteen seventy six john takes the helm. One of his first acts is to give the institute a new name the battle creek sanitarium a word he made up to mean in a place of health the patients call it the sand for short. He also plots a redesign of the facility that will transform it into a world class last medical center. He envisions the sanitariums loan building growing into a sprawling wellness resort a five storey brick building surrounded by acres curzon rolling manicured lawns beautiful water fountains a resort with a hydrotherapy complex features more than fifty different kinds of baths. A facility packed with luxuriance rooms for its rich patients to stay in complete with gas lighting hot and cold running water plans in place ace. The sand expands rapidly. When john took charge it had just twenty patients four years later in eighteen eighty it serving five five hundred patients in john's ambitions are swelling by the day now fantasizes but spreading his medical gospel across the world old but even with his oversized ego and confidence. John realizes he can't do it alone. He needs someone he can trust to manage his hundreds of employees employees and make sure his guests top-shelf service someone who could free up to focus on treating patients and developing his medical ideas <music> someone loyal someone he can control for john. There is only one viable choice his twenty one year old young young brother will keith kellogg will was the last jon preston kellogg sons and seemingly seemingly the least impressive the family never saw much potential in this quiet and sullen boy. His father thought so little of him that he discouraged his wife from teaching will to read luckily for will his mother ignored her husband and send him to school but we'll struggled. It's spring of eighteen eighteen sixty seven and seven year old will sit to the school desk will reduce the class. What's on the blackboard will squinted the blackboard the other children giggle. Can you read young man. Be besser then read the class. What is on the blackboard will squint. It's harder but all he sees are smear blurs white chalk. His nearsightedness won't be diagnosed until he's an adult cancer can't or won't or you simply stupid will doesn't answer. It's hard to believe that you're from the same family as your older brother john. He was one the finest students we've ever had george. How about you read out what will could not abraham. Lincoln was the sixteenth president of the united. It states life at home isn't much better than school for will and that's because of john. It's eighteen sixty nine seventeen year old. John sneaks into the family kitchen. He stops at the kitchen sink. His nose is bleeding nine year old will rushes in after him john glares. It's younger brother. It's all your fault. That's not true you tripped. We'll see mother believes. You're going to get a beating. Please please don't just then their mother walks in. She immediately spots the blood running from johns knows. Oh my what happened to you john. What will did you do do this. John suppresses a smile. Yes it was will. He pushed me causing me to fall that is ally. Will your father and i cannot abide your the inability to control your emotions but mother. He's lying enough. John get the bandages all cleanup will i will have your father punish you when any returns home which his struggles at school his parents to stain and john's bullying will's childhood was miserable. Uh at the age of eleven is father removes them from school and put them to work full-time in the families broom factory. Despite his father's low opinion of his sullen island son will proves hard and reliable worker. He advances fast age twelve. He supervising other children employees in the factory tree by fourteen. He's hawking brooms door to door around michigan age sixteen. He's in the nearby city of kalamazoo helping his older half brother start a new broom factor after proving himself there will is asked to go to dallas to help right struggling broom factory run by fellow seventh day adventists purpose tired of the grind of battle creek and feeling under appreciated. We'll accepts. He thinks a change of scenery would improve his mood but he he finds his life in texas. Lonely homesick will focus on the work and turns it around quickly. The successful writing of the dallas broom factory delights the whites come to visit soon after february eighteen seventy nine and ellen white is preaching preaching from electron at a packed church hall in dallas among those sitting in the pews is will wearing his best suit brothers and sisters. I praise the lord for the spirit among us enclosing. I wanna give special. Thank you to will kellogg and the work. He has done in the king broom factor actor. We are so grateful. Sermon over we'll stands line sister white greets the parisioners listeners one by one when she reaches will helen takes both of his hands in hers. God bless you brother and you sister white so good to see you again. Uh we've met. I'm from battle creek then. We must know each other for fading memory. What brings you to dallas work work excellent excellent. Well you must know will kellogg ben. We're quite proud of the kellogg boys especially. John runs a battle creek sanitarium. It's been so nice nice to talk to. You got less you and thank you for coming as she moves to. The next person in line will stands alone stunned. It's the story three of wills life. He's always been other kellogg brother. The forgettable younger brother of the ever acclaimed john will returns turns to battle creek in late eighteen seventy nine and resumes work at the family's broom business. It's the last place he wants to be but he can't think of what else to do do but the following year proves to be life changing i will enrolls in a ninety day business school course that grounds him in the basics of running a business and keeping accounts he meets and marries ella osborne davis he also visits an eye doctor for the first time and discovers that he's nearsighted armed with a business degree a new wife and his first a pair of glasses. We'll feels he's outgrowing the broom business yet. Eddie still feels like he has no other options until that is he receives the most surprising offer an invitation from his brother john on to join him at the sand seeing a chance to escape the broom business will says yes but he's soon going to discover that life is john's john's lackey. We'll make all he endured as a child and young adult pale in comparison. John's tormenting will is about to to step up a gear. American innovations is brought to you by chase so you're thinking about buying a new home at chase chase. They know you don't like to do things the way everyone else. Does you like to get creative so when you're looking at finally buying that vacation home or a new place closer to the grandkids. It's you want to get things sorted. So you have more time and more money for the good stuff you need a lender who can keep up and that's for chase comes in other lenders incentivize the upfront transaction but chases there for you in the long run and they'll save money over time by showing you how you can pay off your mortgage aster chase customers save more learn more at chase dot com slash a._i. Chase make more of what's cheers all home. Lending products are subject to credit and property approval rates program terms and conditions are subject to change without notice. Not all products are available in all states or for all amounts other restrictions and limitations dacians apply homeland in products offered j. p. morgan chase bank in a an equal housing lender. It's august eighteen eighteen eighty five john harvey kellogg is writing a high wheeler bicycle through the fourteen acre grounds of the battle creek sanitarium these days his john looks very different to the fresh face dr who took charge of the san eight years earlier. He's now thirty two sports a bushy moustache beard. He's also taken to wearing all white suits that help them notice even the slightest trace of dirt and feed into his image said dr distinction as he cycles past doctors and orderlies and the group of patients exercising on the lawn his twenty five year old brother will is running behind him will is plump balding and panting as he follows john on his bicycle. He scribbles john's latest orders into a notebook. John seems seems oblivious to his brother's struggle to keep up. I've decided to write a new book about ballot movements and i have the first chapter in my head chapter one. The importance of being regular will are you. Are you getting this. Yes <hes> but i i thought we were going to talk about the the contracts for the gym equipment. I never said dan. I have a note from yesterday saying you wanted to discuss it today. Well i can assure you that you're wrong as you often are. You were always a little slow little brother. At any rate. I could hardly be interested in that. Subject to the next item on your agenda is our work on the proud to be the breakfast week my work will it's all my work. This whole place is mine. You were just an employee. Remember that die mud jacket. John stops his bicycle cool and gets off you walk quickly into the main building and ducks into a side room where he takes off his jacket and shoes and hands them to will take these back to my my office and get me another of my suits and shine my shoes to we'll continue this conversation. When you return. I have a meeting in twenty minutes with the printing press manufacturer. We're updating the presses to print our magazines and books faster. I don't care if you're meeting the pope. John strips office pants to take these as as well make sure the suit is pressed. We'll takes the close an exits without a word. It's been like this ever since will accept john's offer to join him. At the sand five years ago he works one hundred and twenty hours a week and earns just thirteen dollars earned more as a sixteen eighteen year old broom salesman but we'll seems resigned to spending his life as his brother's poorly paid and put upon lackey yet will is critical to who was brothers sanitarium whenever there's a problem will get fixed john's come to depend on him and council including the food products emerging from the sands kitchen since realizing the potential for ready to eat cereal as a student in new york. John's been trying to create such a meal for his patients. His first attempt was granola. Crumbs of twice baked wheat bread that was hard as a brick even after being soaked in milk overnight john believes granular the aids digestion because the cooking process turns wheat starch into sugar saving the body the trouble of doing it itself. He thinks it is akin to a semi my digested meal but another health clinic in upstate new york had already been making a very similar product also called granular so when the new york resort threatened to sue john renamed his breakfast cereal for nola naturally the task of making a business out of granola felt too will initially cells packets of sanitarium foods granola at a small store within the sand then forms a mail order business so former patients can keep buying and eating granola <hes> after their stay at the sand is over play eighteen eighty nine we'll manufacturing shipping and selling to tons of granola every week but he feels there's still more potential in the sand ground up wheat bread one morning he he heads into john's modest office to urge his brother to do more with the sand cereal jonah's hunching over his desk pen in hand writing yet another treaties on discouraging sexual urges. We'll get straight to the reason for his visit john. I've been thinking about the food business. I believe we could achieve even greater success with granola. We should sell it more widely. Silica grocery stores advertise it widely to encourage sales john john irritated by wills interruption snaps back absolutely not i do not want to be seen commercializing health food. It would greatly damage much my reputation within the medical community. If i do as you ask i would be no better than one of those no good nostrum peddlers with their medicine shows. I i will not allow it great ideas however are often conceived by more than one person at the same time and the kellogg brothers are. I'm not the only ones with ready to eat breakfast cereal on their minds. It's spring of eighteen ninety four and john is in denver colorado here to meet henry. Perky perky is the creator of a new health food called shredded week. The pair meet at the vegetarian restaurant. Perkin's recently recently open to explore shredded weeds culinary potential porgy strokes is bushy walrus moustache as he gives the waiter that order. We'll both have the welsh rare bit on shredded. Wheat and john interjects not for me. Mr perky welsh rare bit contains mustard like like pickles and spices mustard endangers the digestive system. I'll have my shredded wheat plane with milk while they wait for their meals perky explains why he created these whole wheat products. I've suffered from disparity in constipation my whole life. My search for relief led me to develop shredded wheat. John nods sympathetically as perky continues his story shredded. We is made from boiled. Wheat extruded routed into thin threads much the same way as pasta. It's unformed a little lows and and baked not only is it good for you but it gets rid of lustful urges by the end of the meal. John is so impressed he makes perky and offer mr perky. I have a proposition for for. I'm prepared to pay you one hundred thousand dollars for the rights to shredded wheat. It's an enormous sum equivalent to more than two do and a half million dollars today. Herkie doesn't bite these supremely confident shredded. Wheat is destined for greatness feels. John is low balling despite missing out on shredded wheat encounter inspires john he returns to battle creek with a brand new plant and sense of purpose. He's going to invent a new and better kind of breakfast. Cereal a serial the will put shredded wheat and granola in the shave a serial they will cement the kellogg brothers place in american history while also destroying their relationship on some for all on the next episode of american innovations. The kellogg brothers bring cornflakes to the breakfast bowl. Battle creek becomes a serial boomtown and a fire raises the sand to the ground. If if you like our series please give us a five star review. Tell your friends to subscribe. We're available on apple podcasts and spotify n._p._r. One and every major listening app as as well as at wandering dot com if you're listening on a smartphone tap or swipe over the cover art of this podcast you'll find the episode notes including some details you might might've missed a quick note about these historical recreations. You've been here most cases. We can't exactly what was said so those scenes are dramatization. They're based on real historical research. You can find some of the books and articles found useful in the episode notes american innovations hosted by me steven johnson for more information on my books about science innovation including my most recent one farsighted you can visit my website w._w._w. Steven berlin johnson dot com sound design in this episode is by spoke media. This episode was written by howard markel based on his book. The kellogg's the battling brothers of battle creek with editing tristen donovan. Our producer is emma cortlandt executive produced by marshal louis and her novel bez for wondering yeah.

john john dr john harvey kellogg battle creek ted johns john harvey ellen white kellogg company michigan kellogg battle creek sanitarium james white keith kellogg john glares steven johnson jon preston kellogg bellevue hospital medical coll kellogg President warren harding john scott
Corn Flakes | Crunch Time | 2

American Innovations

42:38 min | 1 year ago

Corn Flakes | Crunch Time | 2

"It's spring eighteen ninety four for dr john harvey kellogg and his brother will or racing up the steps of the battle creek sanitarium as a distant clock tower strikes midnight. It's finally sunday. They've spent all saturday itching to get back to work now. The adventist sabbath is over that means. They're finally free to get back to work on their latest project creating cereal as we know it kellogg brothers scurry down the sanitariums court or it's pass the treatment rooms and into the kitchen on the work surface sits a ball of beige wheat dough that will made on friday by now they worry it's lost its freshness but there are two frugal to throw it away will rolls up his shirt sleeves and starts kneading the dough a few minutes later. John returns to his side. Okay the oven slit. Let's roll it out. The pair had to the crank operated ruling machine at the end of the table. John feeds sticky dough through the machine as he turns the crank. The roller slowly squeezed a mixture into a thin sheet as the sheet uses fourth will crouches down and start shaving razor thin slices of dough with a large knife. Suddenly john stops and sniffs the air. That smell is though i think it is it smells slightly moldy. Well waste not want not. We're making it. The pair resumed the rolling shaving. Soon wills filled an entire metal baking tray with his dose scrapings. That's plenty will put it in the s. The slices bake the brothers rest for months. They've been trying to make a ready to eat. Cereal that can outshine chan shredded wheat with limited success. Cereal is always ill formed her to dance but tonight we'll be different and when the brothers retrieve the trae from the oven they're shocked. The slices of wheat dough are now perfectly formed appetizing lee thin curled crispy speak golden flakes excited they scoop handfuls of the flakes shoveled into their mouths as they munch on their toasted flakes. They look at each each other and smile. It's a fleeting moment of harmony between them but what the kelly brothers don't understand is why these flakes are so so much better than their previous batches sa- later that day they consult the sanitariums bakers. One of them reveals what they've done. You've tempered the dough. That's what's different because he left. The dough out mould started growing and fermenting the mold causes. The water in the doda spread evenly throughout the mixture. That'll be what makes your flakes crispy. The brothers are stump until now they assumed freshly made though would be better by sheer accident. They've stumbled upon the secret for making ready to eat cereal flakes but what they don't yet know is just how big a discovery this is in a a few short years flaked cereal will transform their lives their hometown and the american breakfast but that success will coming price their relationship won't survive and the american innovations is brought to you by chase so you're thinking about buying a new home at chase. They know you don't like to do things away. Everyone else does seem awesome like to get creative so when you're looking at finally buying that vacation home or a new place closer to the grandkids you wanna get things sorted so you have more time and and more money for the good stuff you need a lender who can keep up and that's for chase comes in other lenders incentivize the upfront transaction but chases there for you in the long run and they'll save you money over time by showing you how you can pay off your mortgage faster. Chase customers save more more learn more at chase dot com slash a._i. Chase make more of what's yours all home. Lending products are subject to credit and property approval google rates program terms and conditions are subject to change without notice. Not all products are available in all states are all amounts other restrictions and limitations apply homeland and products offered by j. P. morgan chase bank a a an equal housing lender from wondering this is american innovations and i'm steven johnson today. Hey it's hard to appreciate just how transformative cold ready to eat breakfast was but when it first arrived in stores just before the dawn of the twentieth century it was nothing less than a life changing innovation before ready to eat cereal went on sale breakfast was no easy undertaking to make pot serials like porridge and gruel american housewives spent hours boiling cooking oat wheat corn and other grains to make them soft enough to eat the most common alternatives were heavy breakfasts of salted pork gravy syrup hot milk and boiled coffee these meaty morning meals were justice justice time consuming to make is hot cereals now at least because they had to be cooked on temperamental wood fired stoves at demanded constant attention but change came thanks to the kellogg brothers and the last episode of the kellogg brothers john harvey kellogg finished medical school took charge of the battle creek sanitarium and hired is younger brother will keith kellogg to be his lackey but after missing the chance to buy the rights to shredded wheat the kelly brothers are on a quest just to make toasted wheat flakes leader of the breakfast revolution before that can happen wills to perfect the recipe this in his episode to crunch type. It's the summer of eighteen ninety four and will kellogg is in the battle creek. Sanitariums experimental kitchen wills been spending a lot of time here since he and his brother made their cereal breakthrough a few months earlier uh he's made batch after batch of wheat flakes conducting meticulous experiments to optimize the cooking process and create the ultimate warning cereal. He's been tracking how different temperature affects christmas monitoring how long to let the dough rest before baking and measuring how the thickness if each flake impacts the final product he's also persuaded john not to grind the flakes into crumbs after toasting which makes the cereal into clopping mush mm-hmm isn't over yet. He's fed up with scraping flakes off the door by hand. It's slow and uncomfortable work so today. He's he's got a plan to bring some efficiency to the wheat flake operation hammer in hand. He lines up a long knife played with the bottom ruler of the kitchen stove doc rolling machine after getting into position he takes a nail and hammer the blade into the machine. After securing the blade you pauses to <unk> admire his handiwork this he thinks should do it. He turns the crank check. The knife blade isn't impeding the rulers and then calls over to a nearby kitchen worker it. Could you test this news feed. This does through the roller while i collect flakes that the knife will peel off moments elements later the dough is being pushed through the rolling machine as the sheet emerges it gently presses against the sharp knife blades creating delicate uncooked dough does shavings for will to add to his trae. Its working just as will hoped at long last everything's ready. It's time the patients of the sanitarium got the chance to taste this revolutionary breakfast cereal a few days later. The sanitarium patients are lining up for breakfast. I and cooling at the new unfamiliar option on the menu a bowl of toasted wheat flakes from the corner of the dining room dr john harvey kellogg kellogg watches with interest as his patients fill their bowls. He's eager to see how they respond to his latest culinary innovation. He spots one woman heating the dry flakes straight from the bowl. John wanders over to offer her a word of advice my dear well you can of course eat this plane. May i suggest you add to milk alternatively. Maybe a dollar of cream or or some yogurt. Oh thank you dr must confess. I was rather unsure how to eat them. <hes> she splashes some milk into the bowl and takes another mouthful <hes> that's much better. Tell me doctor is food called. I call it the greenwich its name comes from a combination of the word grain and the scientific suffix os os meaning metabolism. You see it's the perfect food because it's made of nutritious grains and is incredibly easy to digest. We've dexter is the starch molecules broken down into simple carbohydrates before you even even put a spoonful in your mouth well. It is a most wonderful breakfast dr the creations that come out of your kitchen never cease to amaze me. John is pleased that the patients nations are taking to granola so quickly but he's even happier when he observes how his wheat flakes seemed to make their bowel movements more regular by the year's end the kelly brothers are selling granados to patients in the sanitarium store and two former guests by mail order it cost fifteen cents for ten ounces and it's so popular the the sands kitchen can barely keep up with demand despite its popularity john shows no interest in selling beyond the tight circle of people who frequent his clinic shredded wheat might be creeping into grocery stores but john objects to turning his wheat flakes into a commercial product. He doesn't believe it is a doctor's place. The prophet from healing the one of john's former patients has no such qualms. His name is charles post and while jon on behalf of of himself and his brother refuses to get rich off the sanitarium innovations post begins making moves to do exactly that host i came to battle battle creek in february eighteen ninety one a few weeks after a fire destroyed his textile business in texas the destruction of his business left post a financially and mentally until he broken man hoping that the famous doctor kellogg could restore him to health the thin and balding thirty seven year old registered as a day patient at the battle oh creek sanitarium he stayed for months undergoing a regimen of massages animas vegetarian food water baths and exercise and to pay for his care. He took a part time job helping out in the sanitarium kitchen while working there he saw firsthand how to make the sands unique culinary options options like john's twice baked wheat bread granola and his caffeine free coffee substitute minute brew post time time. The sand did little for his health. Though in november eighteen ninety one post checked out of the battle creek sanitarium for the final time john felt so so pessimistic about post chances it. He warned his wife that post would soon pass away but shortly after leaving the sanitarium post stages of remarkable recovery he puts his return to health down to the power of positive thinking in may eighteen ninety two post takes that belief breath and turns it into a money make he opens a medical boarding house on the edge of battle creek that offers guests a mixture of mind cure exercises and dietary advice post soon starts thinking bigger it spring of eighteen ninety four and charles post is back at the battle creek sanitarium but this time he's not after medical advice instead. He wanted deal a deal. He believes will make him quite white rich. He meets john in his modest office and makes his pitch doctor kellogg. I believe you're wholesome. Creations should be available to all so i would like to buy the rights to manufacture distribute and sell your minute brew drink. I will pay you royalty of course jon waves his hand dismissively dismissively absolutely not mr post. I'm a doctor not a profiteer minute. Brew is a remedy. I created for the benefit of my patients not the line my own pockets into cell minute brew for profit would damage my reputation. It's out of the question. I will not sell you. The rights post isn't deterred at all. He figures if john won't let them make minute brew. You'll just have to use what he learned while working in the sands kitchen to create a coffee substitute of his own to sell soon after he can cox caffeine free brew made from caramelized molasses and roasted brand. He calls it post them. In january eighteen ninety five it goes on sale to drum up interest post turns to newspaper advertising iran's eye catching ads that urge people pulled a swap coffee for post them to avoid well described medical conditions of the day such as coffee heart and jangled nerves. The fear provoking ads ads work post minute brew clone soon becomes a major seller. John seems to pay little attention to post activities but in may eighteen eighteen ninety five mayor months after post launch. He files a patent application for flaked cereal keen to protect his breakthrough from copycats. John ensures that the patent covers not just wheat flakes but also flakes made with corn oats barley and other grains in the official paperwork at work he ignores will's contribution to the invention of granados and credits himself himself alone as the inventor of cereal flakes by then and we'll his assumed responsibility for overseeing the sanitarium kitchen while john runs the rest of the medical facilities. It's become clear to will that the kitchen can can no longer cope with the volume of renault's orders so late eighteen ninety five will hires a team of baker's workman to staff a tiny make-shift kronos factory on the sanitarium grounds in its first year of operations. The factory produces enough flakes to fill one and a half million million breakfast. Bowls thrilled at granada's popularity. We'll start exploring how to make cereal flakes from other greens. First on his list is corn. It's cheap plentiful and sweet but corn is also a grain. That's hard to tame wills. I attempt to make cornflakes. Wchs ends in disaster. He grinds up whole corn kernels but the flakes emerged from the oven neither crunchy nor tasty they also turn rancid said just days after posting problem is a large quantity of oil in the whole kernel which ruins the cooking process next will turns to hominy grits. Only grits are kind of ground corn treated with caustic agent the removes the oily hall and germ from the colonel will finds it. These cornflakes are better but the taste still fall short of his expectations so he makes a third plant esteems corn an over boiling water and then use a blade to remove the whole germ from the steamed colonels next grinds the remains and adds water to make the dough who is delight the cornflakes emerge from the oven crisp and golden brown as will munches on the world's first successful batch of cornflakes. He daydreams about their potential. They taste so much better than the bland wheat flakes. He and his brother have been selling. We'll think which is a few tweaks cornflakes taste so good with everyone want to eat them whether they're unwell or not. All it would take is a little sugar. Maybe maybe some salt a dash of mall too but his will only begin to imagine the success enriches cornflakes could bring charles post his already at work on his next product. It's a ready to eat cereal called grape nuts and it's going to show will that his ambitions to transform breakfast are anything but far fetched if you're trying to get your credit cards under control and you're tired of having multiple payments and multiple due dates than stop settling for all that stress simplify your life with just one payment at a lower your rate with a credit card consolidation loan from light stream with light stream. You can get a rate as low as five point nine five percents a._p._r. With auto pay that's much lower than the average credit card interest rate of over nineteen percent a._p._r. Plus the rate is fixed so it will never go up over the life of the loan. The online application is so easy you can apply right from your phone and you can even get your money as soon as the day you apply as the listener of american innovations you can apply now to get a special interest rate discount. The only way to get this discount is to go to light stream dot com slash a._i. That's l. i. G. h. t. s. t. r. e. a. M. dot com slash a._i. Subject to credit approval includes a point five percent auto pay discount terms and conditions apply and offers are subject to change without notice visit light stream dot com slash a._i. For more information formation it's eighteen ninety seven and charles post is reading a book in the living room of his home in battle creek michigan. The aroma of baking bread hangs in the air when he reaches the end of the books chapter. He checks his pocket watch and smiles. It's time time this finley businessman heads to the kitchen puts on oven glove an opens the stove door a blast of hot air hits his face steaming up his his glasses. After the steam clears he reaches into the stove and pulls out. A baking tray in the tray is dark brown loaf made from whole wheat and malted barley flour. He's been baking it for twenty four hours. Slowly breaking down the dense grains post tips the bread out of the tray and onto the kitchen table it lands with thud just then post daughter marjorie skips into the room posts smiles at her marjorie. Do you want to help me make my latest creation. Marjorie nods keenly and hops on one of the stools next to the table she watches his post takes breadknife and saws away away at the rock hard loaf after slicing the bread post goetze families coffee grinder and places a large bowl beneath it and marjorie. I need you to feed the bread slices into the grinder as i turned the handle this can you do that. Yes papa as marjorie feeds in the sliced loaf post grinds them into pellet all it like crowns grinding done post scoops up some of the crumbs into a small bowl and adds a splash of milk next. He grabs two who spoons hands one to his daughter marjorie. Let's try it as post crunches down. I'm hard crumbs. A smile breaks across his face. It's perfect a slightly sweet and take on the granola. He used to make back when he worked at the battle creek sanitarium kitchen for dr john harvey kellogg <music> marjorie finishes her mouthful and asks her dad what his new creation is called. He already knows the answer. I'm going to call it. Greek nuts. It's host came up with the name after recalling how someone at the battle creek sanitarium once told him the baking turns wheat starch into sugar he he believes that the sugar in his twice baked wheat and barley crowns is dextrose principal sugar in grapes. He coupled that with the cereals vaguely nutty flavor. The come up with grape nuts post has high hopes for great nuts. He's already making a fortune from posting the coffee substitute inspired by <hes> the sanitariums minute brew so bringing the version of the sands granola. The grocery store ought to be a sure-fire moneyspinner. In eighteen ninety ninety eight post begins advertising his ready to eat cereal just as with post he packs his ads with a bunch of wild health claims that can rival the ravings of any old west snake oil cure salesman post ads proclaimed grape nuts a scientific food. It can make the blood redder steady nerves serves and repair the brain but wait. There's more it can aid digestion cure consumption and combat malaria to post even and claims his hard breadcrumbs can help loose teeth presumably by loosening them for good. It's a promotional strategy straight out of the playbook of the patent medicine manufacturers who spent much of the nineteenth century pedaling dubious cure alls on unsuspecting citizens exactly the it kind of baseless health promises that kellogg and the new generation of doctors schooled in modern medicine are trying to move the world away from but while post host promotes grape nuts on its health qualities its most powerful appeal is convenience for most americans grape nuts is the i ready to eat breakfast visceral. They've ever encountered. Its revelation and millions of housewives are eager to embrace this morning timesaver soon grape nuts are making post millions of dollars every year and soon his success transforms the formerly sleepy town of battle creek. It's summer nineteen one hundred and his will kellogg walks. The streets of battle creek. Change is everywhere ever since grape nuts arrived in grocery stores. Battle creek has become the silicon valley of cereal cereal city u._s._a. A high of industry newly opened factories fill the air with the smell of toasting hosting grains construction teams build more homes and warehouses and each and every day the passenger trains bringing more would be cereal magnates to town now. These hopefuls have all heard how post and the kellogg brothers are spinning sixty cents of grain into twelve dollars of gold now they want to do the same hard on their heels are the charlatans the con artists hoping to trick gullible investors into buying stock and non existent in cereal ventures between eighteen eighty eight and nine hundred zero five more than one hundred cereal companies will open their doors in battle creek and all of them are desperate to learn the secrets of the bow creek sanitariums kitchen. It doesn't take them long tempted by better. Pay wills factory. The workers start drifting away and taking their insider knowledge about how to make flake cereal with them. John's patent on flaked cereals does little to stop stop. The ripoffs will finds the situation deeply frustrating the inflow of imitators needles away at him. He feels betrayed by the workers workers who abandoned the sand boils with rage at how these upstarts are profiting from his and his brother's hard work. He desperately wants to fight back but john won't let him for weeks on end. We'll pleads and pleads with his brother to make a stand john. We cannot just sit by we must act we. We should expand our production facilities start selling to grocers and advertise all over the country but john won't budge. Will you must put these dreams dreams of wealth out of your head. We have a higher mission. We don't need act like that. Grubby man charles post we work for humanity's benefit besides the american medical association rules are very clear doctors are prohibited from doing national advertising campaigns doing what you asked would harm mike good standing in the medical uh-huh community. The answer is no brother but we'll just can't let it go. How could he the evidence of the opportunities. He's missing out on our are all around him in his face and growing clear by the day and what did he. Oh his brother who was he'd lay claim to something that they had created together and so when john goes on an extended tour of europe will seizes the moment he arranges for the sanitarium to take out a loan. If fifty thousand dollars money he plans to spend on upgrading its cereal plant will also tinkers with the cornflakes recipe. He had sugar salt malt to create flakes with the pleasingly nutty and corny flavor. We'll feels it's a vast improvement on the bland tasteless flakes brother insists on making but when john on returns from his european tour it doesn't take him long to discover what wheels up to john storms down the corridors of the san san his face turning bright red with rage eventually he reaches and out of the way doorway on the first floor of his health clinic. It's the door to will's office. Barges larges in startling will the room is cramped and dark. The daylight blocked by blinds. John glares at his plump bespectacled brother with hatred in in his eyes. You how dare you you have no authority no authority at all to borrow money on my behalf i will not allow such insolence slants. You will give every penny on that loan back. Immediately will bites his tongue and seeds. We need to expand no. No no. I've told did you over and over. We did not do this for profit. I have a reputation to uphold oh and then there's what you've been doing behind my back to the cornflakes recipe adding sugar. It's beyond on the pale. Did you think i wouldn't notice little brother. They need to taste better. Sales are up since i improve. The taste of our flakes are flakes. They are not our flex. They are my flakes. You need to remember your place you view or my employees. You're here to do my bidding. Do you not see the people out there all around us. It's the people making fortunes from our hard work. How can you just stand aside. Just repay the money and put those greedy thoughts out of your mind will does as he is told but his resentment at being hamstrung by his brother continues to faster finally in august nineteen to he decides to stop being the subordinate brother always took him for he storms into his brother's office in the sand. John looks up from wooden desk his face full of your tation at interruption what you want. I'm leaving. I can no longer work for you. I'm going the focus on running the business and making it a success well brother. You can do that but remember you own only twenty five percent of the food business. I own the majority the the us stay here or go work there. You still worked for me will returns to his dismal office to clear his desk and gather his belongings. A few minutes later walks out of the sand an into the summer air will feels like a weight has been lifted. He's lived his entire life and his brother's shadow now. At last he's free but wills freedom will be short-lived just six months after quitting will is left with no choice but to return to his brother's side. That's because unfitted eighteen nineteen to the battle creek sanitarium burns to the ground. Wouldn't it be great if you could invest like a long-term focused hedge fund compound your capital and become a better investor along the way well. Here's a tip. Let titan do it for you. 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That's wicks dot com code for ten percent off any premium plan. It's three in the morning on february eighteenth nineteen ninety-two two and the battle creek sanitariums nightwatchman is doing his rounds. He strolls down empty corridors past the patient guestrooms through the dining dining room were flaked breakfast cereal made its debut and into the main lobby all is quiet. He heads down down to the basement level. It's a labyrinth of tunnels steam pipes and machinery rooms that stretch through the grounds of dr john harvey kellogg famous sanitarium but as the nightwatchman interests the area beneath the pharmacy building he freezes with terror. The sound is unmistakable fire. The watchman bolts he scrambles out of the pharmacy building and races over the manicured lawn to the nearest alarm by the time the fire department department arrives the flames at the pharmacy or already spreading to the adjoining bath house but the firefighters soon realize that the fire is already tearing through the timber knbr framed tunnels beneath their feet soon. Every part of the sanitarium is on fire. Panicked guests flee the building in their night <unk> groves the seven storey grand entrance tower becomes a towering inferno. The airtight and ironclad elevator shafts become flame throwers. It's view you fire into the upper floors of the building amazingly. The raging fire claims just one life and elderly patient who insisted on praying being by his bed instead of fleeing the flames by the afternoon. There's little left of the kellogg brothers life work just a few partial walls and piles of blackened brick and timber and john is nowhere in sight. He's on a train back home from california blissfully unaware of what what is just happened. It's midnight on february nineteenth nineteen o two and john's train has just pulled into chicago's <music> central station. John emerges from the carriage steps onto the platform and start doing some stretches as he exercises a reporter scurries over to the the white suited dr notebook in hand doctor kellogg. Are you going to rebuild rebuild. What don't you know sanitarium in battle creek burned down to the ground last last night. There's nothing left of it. This is the first i've heard of this but we will rebuild everything now. Please excuse me. I must rejoin my trane. John hurries back to his compartment and collapses seat. He's put his heart and soul into the sand. He is the sand. The sand is him. He fights to hold back the tears welling up in his eyes but by the time is train reaches battle creek just after daunte john's buzzing with excitement. He's decided this disaster is an opportunity a chance to create a new and even better sanitarium a._m. Is even spent the final hours of his train. Journey drawing up plans and blueprints he steps out of the train and notices will standing at the platform arm alongside other well-wishers will had sprung into action the moment he heard about the fire immediately met with the sanitarium board offered to dedicate himself to helping restore store the facility his relationship with john is rocky at best but we'll put twenty two years of his life into developing the sand. It's as much his work. Anyone's anyone's john walk straight up to his brother and starts barking orders at them. I need you to organize an emergency mass meeting right away. I i want to sanitarium board and the adventists church elders there get the mayor the city council the clergy from other churches to also. I want every prominent and prosperous businessman in battle crete to attend. We'll have so little practice disobeying his brother that he falls right back into a lifelong pattern at seven o'clock that night wills done exactly clea as asked the red brick seventh day adventists tabernacles filled with the great and good of battle creek as they listen john stands before them promising promising to create a world class health institution the new san we'll be a modern medical wonder it will rival the greatest greatest hospitals of europe and north america it will house and he'll more patients than ever before. I know this will not be an easy task. I expect it will cost at least one hundred thousand dollars. John's estimate is off. When the new san opens its heavy brass entrance doors worse for the first time in may nineteen three john has spent a million dollars rebuilding his medical center but the new san is an impressive sight huge and ornate italian renaissance complex packed with state of the art facilities the dining room boasts of vaulted ceiling adorned with floral designs and landscape payments gargantuan gymnasium filled with equipment vast greenhouse for growing vegetables a luxuriance complex of hydrotherapy baths jason pulls and a floor filled with operating rooms an x-ray machines. Soon tens of thousands of patients are beating up half to john's reborn seaborn temple of health. Naturally john takes all the credit for the sands resurrection yet behind the scenes. The new san is as much a product of the ever it diligent will his cereal ambitions were waylaid by the need to rebuild the sanitarium but now that the san is back in action will starts working back up the courage to get out from under his brother and stand on his own two feet. It's june nineteen. O five and will is ready. He strides through the battle creek sanitarium with a determined look on his face. He's sick of watching others make fortunes out of his hard work. He's sick sick of being dictated to and dismissed. He wants his own shot at making something of himself and he knows that means the end of his relationship with his brother rather the brother who insists on selling cornflakes by mail order the brother who refuses to fund a bigger factory even as he's splurges on expansive hydrotherapy era people's the brother who is kicked him around ever since he was born will marches into john's office and makes his demand. I want to buy the rights to cornflakes. I wanna start my own business. John stares at will the wilder d- he cannot imagine his little brother with his thick glasses and downturn mouth amounting to anything how could will possibly succeed without him but wills timed his request perfectly. John has borrowed huge sums to turn his sanitarium into the greatest medical facility. He can imagine as a result. John and the sanitarium are now drowning in debt. John strokes is thick grey kotei harry well but it will cost you. I want money upfront and share your business. The two brothers spend the next six months bickering of the details of the contract but finally january nineteen oh six they signed a deal deal by july nineteen six will has formed the battle creek toasted cornflake company the company that is now known across the world as kellogg's and having freedom self of his brother wills making up for lost time he sets up shop in a ramshackle factory in battle creek once owned by another company and starts pumping out green and white boxes of kellogg's toasted corn flakes each box carries an image will signature and as a guarantee that these cornflakes or the original and the best to make up for his lack of national salesforce. We'll runs an ad in the ladies home journal offering readers season supply of cornflakes if they can persuade their grocer to stock cornflakes the promise of free cereal inspires america's america's housewives to become will's unpaid salesforce in a matter of months sales of cornflakes leap from thousand boxes a day to more than one hundred hundred thousand america quickly falls in love with wills crunchy and convenient breakfast flakes they love the corny flavor and how the curly flakes swim in the milk but above all they love being able to make breakfast simply by pouring some ready to eat flakes out of a cardboard box by the summer of nineteen o eight the company is producing more than four million boxes of cornflakes have free day cornflakes have also displaced post grape nuts as the nation's favourite favorite breakfast cereal position. It won't relinquish for decades. Finally at the age of forty eight will is no longer the other kellogg hello brother he now runs america's number one breakfast cereal company and is fast becoming a titan of industry his days of servitude dan humiliation at the hands of his older brother are over but that doesn't mean john's about to leave will in peace far from it and that's because because as far as john's concerned there's only room for one kellogg in the limelight and that's him on the next episode john jumps into the cereal business will get his revenge and the battle creek sanitarium tariam falls on hard times. If you'd like our series please give us a five star review until your friends to subscribe where available on apple podcast spotify n._p._r. One every major listening app as well as it laundry dot com a quick note about these historical recreations. You've been hearing most cases. We can't oh exactly what was said so those scenes are dramatization but they're based on real historical. Research didn't find some of the books and articles. We found useful in the episode notes. American innovations is hosted by steven johnson for more information on my books about science and innovation including my most recent book farsighted you can visit my website w._w._w. Steven berlin johnson dot com sound design on this episode is vice spoke media. It's episode was written by howard markel based on his book that catalogues the battling brothers of battle creek with editing by tristen donovan additional editing living lives of veal american innovations is produced by emma cortlandt executive produced by marshal louis and hernandez for wondering yeah.

daunte john dr john harvey kellogg battle creek sanitarium battle creek kellogg john charles caffeine steven johnson Titan chan John strokes battle creek michigan kellogg kellogg keith kellogg j. P. morgan malaria Chase
Cereal Wars - Going Soggy | 6

Business Wars

27:43 min | 2 years ago

Cereal Wars - Going Soggy | 6

"<music> it's March two thousand and demolition crews at work on Porter Street in Battle Creek Michigan. A small group of former Kellogg's employees watches as wrecking ball slams slams into their former workplace companies south plant five months ago. The factory will Kellogg built in one thousand nine hundred seven made its final batch chew cornflakes now the breakfast that built the company is being made far away from cereal city as the wrecking ball pounds the facility to to rubble tears well up in the eyes of former workers. It's the end of an era. The company is on its knees. Kellogg's Long Rain Is America's serial king is over its stock price is depressed and prophets are gone. COPYCATS cereals are feasting on its biggest brands. The companies laying off workers sapping morale of those who remain but three miles away way in Kellogg's Headquarters C._O.. Carlos Gutierrez makes a phone call. He hopes will help restore the company to glory since joining Kellogg's Kellogg's in nineteen seventy five this Cuban refugee with a burt reynolds mustache has wanted the top job now that he's in the hotseat. He's shaking shaking things up in the past Kellogg's barometer of success was the amount of cereal sold. Now Gutierrez has got every executive focusing on dollars earned it sounds simple but by changing the measure of success from quantity to currency Gutierrez is altering the seven even billion dollar companies entire worldview now executives who used to push high volume low margin cereals like rice krispies <unk> are focusing on the high margin products Gutierez believes are central to recovery and that's why he's on a conference call with Phil L. and Gail Tober there the husband and wife team behind Kashi a small company based in La Hoya California. That's built a cult following among health conscious consumers for it's all natural whole grain and sesame seeds Cereals Gutierrez outlines what will happen if the neighbor's cell- Kashi to Kellogg's. You'll keep doing what you're doing. Kashi will stay in La Hoya operating as an independent unit within Kellogg's but you'll get to use our distribution manufacturing and research search infrastructure to accelerate your growth. Phil Tauber is interested but cautious Watson this Kellogg's all natural Syria has major growth potential. We believe the Kashi Name Appeals More to consumers of these cereals than Kellogg's Gutierrez is working on more than just a hunch last year general mills launched an organic cereal called Sunshine Natural Cereal devotees took one look at general mills big blue g logo on the box in snubbed it. These consumers don't just want cereal free from artificial ingredients. They want cereal free from a multinational food giants to after the Tabar's confer for a moment gay. Oh comes back on the line okay. We're interested it three months later in June. Two Thousand Kellogg's Buys Kashi for thirty three million dollars but Gutierrez knows Akashi is a long term bet what he needs right now is a product that can push general mills from its new position as the nation's top cereal maker so luckily Kellogg's European operations have exactly the breakfast option he needs and it's a blast from I'm the past in Marvel Studios avengers endgame. The remaining avengers must overcome the aftermath of destruction action and face their biggest challenge yet finding the resolve within themselves to defeat Thanos once and for all the world's greatest just heroes will finally understand just how fragile our reality is and the sacrifices that must be made to uphold it in a story of friendship teamwork work setting aside differences to overcome an impossible obstacle get Marvel Studios Adventures in game on Digital July Thirtieth and Blu Ray August thirteenth new. You want four K Ultra H._d.. From wondering I'm David Brown and this is business wars <music> on the last episode Kellogg's found itself besieged by serial clones just as a craze for oats Crown General Mills. It's America's new breakfast king now Kellogg CEO Carlos Gutierrez is going after General Mills lucky charms in a battle for the top spot but he's up against strong headwinds because America's been losing its taste for breakfast cereal. This is episode six going Soggy Soggy. It's April two thousand one and hundreds of Kellogg stockholders are filing into the W K Kellogg Auditorium in downtown Battle Creek as they enter the art deco concert hall they see illustrations of two enormous cartoon characters on the stage backdrop up on the right is the ever exuberant Tony The tiger next to him is the company's newest mascot earning the L.. The chubby cheeked face of Kellogg's latest acquisition keebler foods the snack giant behind cheese it as the stockholders settle into the auditoriums purple upholstered upholstered seats Kellogg C._E._O.. Carlos Gutierrez walks onto the stage in a smart navy blue suit. He's feeling upbeat. Arch nemesis general mills builds might still be ahead in cereal sales but Gutierrez sees the four point four billion dollar purchase of Keebler as a turning point he steps up to the lectern and begins his annual eleo he's right before buying keebler seventy percent of the company sales came from breakfast cereal. Now is just forty percent. Kellogg's is no longer a cereal company. It's a convenience food titan but Gutierrez is not forgetting the company's these routes today cereal is a tough market cereal is losing sales to yogurt to breakfast sandwiches to bagels to granola bars and even even to know breakfast at all but cereal is not yesterday's category. I believe cereal can come back. That's why we bought Kashi. That's why we're out to revitalize our U._S.. Cereal business in the past year. We've stabilized our market share now we we must fight to regain market leadership and that fight is already underway pink and white boxes of Kellogg's dogs latest cereal or arriving in stores across America a serial. That's already been a smash hit in Britain and France a serial that taps into the buzz about about antioxidant levels in red fruits introducing new Kellogg's special k Red Berry cereal crunchy sweet flakes now with slices is a real strawberries right in the box. Looking good never tasted so great Kellogg's Special K Red Berries. It's new that's right. Freeze dried fruit in cereal is back but this time there's a difference in the sixties manufacturers poured breakfast surreal right into the box but now they put the serial in plastic bags that stop moisture from reaching the dehydrated strawberries and turning them Slimy Special K red berries quickly becomes the company's biggest new product since rice krispies treats in Nineteen ninety-three by spring two thousand two the cereal cereal is making more than one hundred million dollars a year putting Kellogg's back at the top of the Cereal League panicked General Mills Dell's scrambles to devise a fruit and grain counterstrike. It's March two thousand three and a crush of middle aged. Women can barely contain their excitement as they crowd around a small open air stage the Florida Strawberry Festival in plant city on the stage right in front of him mm-hmm is David Cassidy the nineteen seventies teen heartthrob from the Musical Sitcom the Partridge family he's decked out an open neck black shirt and tight blue jeans but he doesn't have the stage to himself with him are two actors who've traded dignity for dollars one twirls around the stage dressed as a giant freeze. He's dried strawberry. The other is decked out as a seven foot tall cheerio in a bow tie and dress shirt cassidy brings the frosted strawberry and oversized sized out hoop face to face and winks at the crowd. We are gathered here today. In the presence of these witnesses to join cheerios Orios and Strawberries Together Breakfast matrimony I now pronounce You Bury Burst Cheerios. The tongue-in-cheek marriage ceremony is part of a forty million dollar push to make Berry Burst cheerios breakfast favourite there also T._v.. ADS were cassidy's chart topping popping hit. I think I love you plays under scenes of a yellow cheerios Box van and pickup truck full of strawberry crates falling in low in here knows and strawberries have finally finally gotten together newbury burst cheerios real strawberries together with those classic owes for a taste. You can really fall in love with Berry Birth Cheerios in both strawberry and triple Berry Berry Burst cheerios helps lift general mills cereal sales seven percent but that's not enough to overtake Kellogg's in two thousand five Gutierrez Leaves Kellogs to become President George W Bush's commerce secretary by then when the company owns thirty four percent of the U._S.. Cereal market a fall two points ahead of general mills and a good chunk of that success is thanks to Kashi when Kellogg's bought Kashi it was making just twenty five million dollars a year but now Kellogg's incognito natural cereal brands is going Supernova by two thousand five. It's making three hundred million dollars. Two years later. The figure doubles to six six hundred million dollars. Kashi is a rare success story in a serial market. That's gone soggy as people switch to egg mcmuffins pop tarts croissants and other eat on the go breakfasts and that's made some managers inside Kellogg's Battle Creek Headquarters Green with envy. They resent how the Kashi folks get free rein to do their own thing out in La Hoya while bay struggled to squeeze growth out of mature brands like corn flakes. Listen frosted flakes. They'd love to have Kashi Numbers Included in the ledger for their corner of the Kellogg's empire soon the battle creek managers start interfering interfering with coffees once autonomous operation where before Akashi could rush out new products to capitalize on the latest trend the division now has to jump through bureaucratic hoops then in two thousand eight the grip tightens further Kashi is told that the Kellogg salesforce force in Battle Creek will take over the task of selling its products to stores one cashier Executive Calls Kellogg C._E._O.. David Mackie and begs him to veto the plan. This is a real bad move. You can't have the people who sell fruit loop selling our cereals. They got zero connections with health food stores and the buyers at whole foods but Mackie's got the bigger picture on his mind. We're in the middle of a billion dollar. Global cost cutting program integrating our salesforce is an obvious saving. We don't need two sales teams when one will do by twenty eleven loyd cautious growth spurt is over rivals are now beating Kashi to the market with new serials that tap into And in Portsmouth Rhode Island John Woods lugging a wooden crate through the green grocer the natural food store he co founded five years ago. Normally this bushy bearded businessman's a cheery guy but today he's in a bad mood last night he found out Kashi uses genetically modified soybeans we beans in its cereals and for wood and his customers genetic engineering is a serious no no so he's taking action. He reaches the cereal and pulls box after box Akashi into his crate soon surprise customers gather whether in front of the Empty Shelf one reads the posted sign allowed to the group. You might be wondering where your favorite cereals have gone. It has recently you come to our attention that one hundred percent of the soy used in cash products is genetically modified genetically modify. She greengrocers customers astromers shot. They've been munching Kashi for years thinking it's G._M._O.. Free even though the box makes no such claim some customers take photos of woods sign on their smartphones and post them on facebook within days woods banishment of Kashi is national news customer tumor snapped a picture of this sign posted it to the Kashi facebook page. Many users responded frustrated. One writing cautious ads are misleading and they should totally boycott audit for being so deceitful all these years another rights. I'm disgusted. I've paid your premium prices and actually recommended Kashi to loved ones. Never again in Kashi P._R.. Disaster for the revelation infuriates Kashi fans who reject the evidence suggesting genetically Connecticut modified crops are safe on top of this. They're finding out that the HIP cereal they've been buying his actually made by Kellogg's the home of frosted flakes Eggo waffles pringles and pop tarts. They feel like they've been duped. Kashi lurches into damage control it pledges to eliminate nate genetically modified ingredients from its cereals by the end of two thousand fourteen but the damage is done two hundred million billion dollars. Worth of sales are gone in a flash. It's a sharp lesson for the serial giants that even in vogue brands can see the ground collapsed beneath them as consumer values change. Kashi organic image used to be enough but as Anti G._M._O.. Sentiment rises it's falling behind the latest trend and with general mills and Kellogg's marketshare neck and neck again. It seems like the route to Victory Korea depends on adapting fast to the latest Consumer Health Trans but as general mills is about to discover customers it can be a contradictory bunch business. Wars is brought to you by Chase so oh you're ready to buy your first home congratulations. That's huge at chase. They know that you're a researcher and planner. You come this far and you're smart enough to know that you need a lender. Who will I'll have your back not just for the short term but for the long haul and you won't compromise now other lenders incentivize the upfront transaction but chase is therefore are you in the long run as a chase customer? They'll save you money over time by actively managing your mortgage and showing you how you can lower your monthly payment. That's money money you can spend on decorating your new place or saving up for your next adventure. Chase customers save more learn more at chase dot com slash slash B._W.. Chase make more of what's yours all home. Lending products are subject to credit and property approval rates program terms and conditions are subject to change without notice not all products xr available in all states or for all amounts other restrictions and limitations apply home lending products offered by J.. P. 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Dot Com Slash V._W.. Experience Shipping made simple with a free trial of sent pro online lied from Pitney Bowes. Uh It's spring twenty thirteen and in general mills headquarters in Golden Valley Minnesota executives are grappling with serial <unk> cereal conundrum. The riddle is if people are abandoning cereal for foods. They think are healthier. Food and context all of that matters the executive spend hours debating how to respond to these findings talk of running lucky charms ads late at night to real in adults knackers bay agreed to accelerate plans for gluten free cheerios and they wonder just how much sugar they can cut out of their cereal before consumers reject the taste finally Murphy Zeroes in on the question of artificial ingredients given the trend. I can't see a future for artificial colors and flavors in our cereals. How realistic is it to remove those ingredients? Cereal developer. Take Gallagher replies. It'll be tricky using natural ingredients to replicate the vivid colors and fruit flavors of a serial like tricks will be a serious challenge. Murphy rubs CBS his Chin for a moment and then replies. We should try all the same. I'd like to remove artificial ingredients for most if not all of Dr Cereals two years later in early twenty fifteen verbis in the general mills test kitchen sitting in a faux would countertop and staring into to a bowl of all natural tricks. It's a far cry from the Dayglo. Syria loved by millions while the purple yellow and orange corn puffs this could pass for the original. The reds aren't as bright and the LURID green and turquoise us are nowhere to be seen gallagher dressed in a white lab coat holds her breath as Murphy digs into his bowl of tricks she and her colleagues spent months making tricks natural. They've experimented with hundreds of recipes. They've tried and rejected colors made from spinach beet root and tomato and at every step they've had to make sure that the new colors and new flavors don't counteract each other but now after months of experiments. She thinks they've done it. Question is this will murphy agree. Murphy finishes his mouth full and gives gallagher a thumbs up tastes is to really close to tricks to me. Well done what are you using for. The colors yellow is turmeric orange is not oh extract. A purple bowl is a mix of blueberry strawberry radish juice. The reds are radishes and purple carrots carrots tricks is rabbit will not be pleased so you think this might be the recipe yeah yeah I do. We need to hear how the taste TESCO but this could be the one uh and it is in June twenty fifteen general mills stunned cereal fans by announcing it stripping artificial ingredients from tricks and reese's puffs as part of a pledge to eliminate artificial ingredients from ninety percent of its cereals by twenty seventeen thirty now to a health to learn this afternoon a big change for some of the best known breakfast cereals after decades on the market General Mills is recreating its recipes minus the artificial ingredients A._B._C.'s Rebecca Jarvis got an exclusive look at some of those healthier choices natural tricks is a hit tricks lovers covers who abandoned the cereal over its official ingredients. Come back to the fold raising sales six percent by August Kellogg's is playing catch up promising missing to remove artificial ingredients from fruit loops by twenty eighteen but not everyone's won over by tricks natural transformation tricks loyalists US lobby general mills to bring back the dazzling breakfast they grew up on barrage the company with emails and social media commentary in two thousand seventeen seen get their way and a blast from the past. You will soon be able to pick up a box of the original trick cereal from your local grocery store. The colorful Syria will once again be made with artificial dyes and flavors nearly two years after they were banished from the box not that general mills is abandoning the natural version instead the the company decides to sell both the classic and natural tricks which results in a massive sixty percent boost to sales both general mills and Kellogg's take it as a sign that even in an age of Omega Three Raisin Bran and ancient grain cheerios. There's still life in candied cereals. The following year Kellogg's tries winning over the candy crowd with chocolate frosted flakes general mills starts sprinkling Unicorn the corn marshmallows into boxes of lucky charms but whether the serial giants are trying to woo the sweet tooth left or appeal to the health conscious. They're both desperately trying to defy gravity since the dawn of the new century the U._S.. CEREAL MARKETS GETS GONE SOGGY IN TWO thousand serial was a fourteen billion dollar business. Today it's worth just eight and a half billion in dollars and retailers like Walmart or scaling back Cereal Shelf Space for general mills in Kellogg's. It's no longer about who can grow fastest. It's about who can fall the slowest as more and more of US abandoned the breakfast bowl but even as their cereal riches wither these the giants are far from dying on the vine just check the packaging of the Cereal Bars Breakfast Shakes Yogurt Cups and toaster pastries. These products addicts may be eating away at the cereal business but they're still a very good chance that you're starting your day with Kellogg's and General Oh mills from wondering this is business wars and I hope you enjoyed this series. We invite subscribe on Apple podcasts spotify Google podcasts stitcher iheartradio or wherever you get your podcast you'll find a link on the episode notes just tapper apper swipe over the cover art and you'll see some offers from our sponsors. We hope you'll support our show by supporting them. If you like what you've been listening to it would be great if you give give us a five star rating and tell your friends how to subscribe while you're at it. There's another way you can support us. Go over to wonder dot com slash survey an answer a few questions. Don't forget to tell Dallas what business war stories. You'd like to hear a quick note about the conversations in this episode. We can't know exactly what was said sometimes but this dialogue is based on our best ask research. I'm your host. David Brown tristen Donovan wrote this story Karen lows our senior producer and editor Donna Hi edited the story our editor producer as Guinea Lower Beckmann sound designed by

Kellogg August Kellogg Kellogg CEO Carlos Gutierrez Kashi Kashi Kellogg America W K Kellogg Auditorium Cereal League executive Kashi P._R General Mills La Hoya Battle Creek Michigan Murphy David Brown Crown General Mills Akashi Battle Creek
Cereal Wars - A Divine Mission  | 1

Business Wars

28:20 min | 2 years ago

Cereal Wars - A Divine Mission | 1

"<music> listener note this episode contains references to sexual behavior and may be unsuitable for some audiences. It's September eighteen sixty five and in Danville New York. It's breakfast time at the acclaimed sanatorium our home on the hillside well-heeled people from around the country come to this redbrick health resort perched on the slope of a hill for a cure for America's most widespread ailment bellyache. Yes America's a land of indigestion and constipation probably because a typical eighteen eighteen sixties meal includes mountains of salty meat and pickled vegetables smothered in thick fatty gravy and that's just the first course our home on the hillside promises relief with a regimen of water therapy and a menu of grains and fresh vegetables and that's why sister Ellen white the Prim thirty eight year old prophet of the seventh day adventists is here. She believes the Bible teaches vegetarianism and that healthy living glorifies God so she wants to learn more about the sanatoriums renown treatments and that includes this morning's high fiber breakfast granular. It's made from twice baked wheat bread. That's ground into small pieces and soaked in milk overnight. It's also the first cold breakfast cereal sister white scoops a spoonful of granular into her mouth. It tastes like pebbles and it's about as hard after finishing her mouthful without breaking tooth sister white thinks to herself that granular is a most pure plain and nourishing food. She sure wishes there was a place like this back home in Battle Creek Michigan three months later on Christmas Day sister white is praying at the home of a fellow adventist in Rochester New York. Suddenly she is struck by one of thousands of vision. She will experience during her lifetime visions that she and her followers believe our messages from God as her body convulses on the floor door. She sees a ring of trees covered by net like vine without warning a powerful wind shakes the trees causing the bind to collapse onto the forest floor but then low an angel appears and lifts the Vine towards the Heavens as the angel sends a joyful sister white cries out angel. What does this mean sister white emerges from her vision convinced? She's just been given a divine mission. She must build a sanatorium in battle creek that will spread God's word by loosening the nation's bowels to assure her sanatorium success she sponsors a young adventist through medical school the bright god-fearing son of a broomstick factory owner his name is John Harvey Kellogg and he's going to change breakfast forever. Business wars is brought to you by chase so you're ready to buy all your first home congratulations. That's huge at chase. They know that you're a researcher and planner. You come this far and you're smart enough to know that you need a lender. Who will have your back not just for the short term but for the long haul and you won't compromise now other their lenders incentivize the upfront transaction but chase is therefore you in the long run as a chase customer? They'll save you money over time by actively managing your mortgage and showing you how you can lower your monthly payment. That's money you can spend don decorating your new place or saving up for your next adventure. Chase customers save more learn more at chase dot com slash V._W.. Chase make more of what's yours all home. Lending products are subject to credit improperly. Pretty approval rates program terms and conditions are subject to change without notice. Not all products are available in all states or for all amounts other restrictions and limitations apply home lending products offered by J. P. Morgan Chase Bank in a an equal housing lender from. I'm wondering I'm David Brown. This is business war. Every every day. Tens of millions of people grab a bowl of cereal before rushing out the door and all those bowls add up to big business worldwide breakfast cereal is a thirty seven billion dollar a year industry and it's powered by the fierce competition between Kellogg Kellogg general mills and Post Cereal dates way back to ancient hot porridges but then the late eighteen hundreds everything changed a national epidemic of stomach pain inspired a health food movement driven by a mixture of medical gurus religious zeal commercial ambition and snake oil cures of movement that would give rise to the modern ready to eat cold cereal in our new series. He's cereal wars where Une Boxing House cereal concord breakfast time and it's a story with plenty of snap crackle and yes pop this is episode one a divine mission. It's February eighteen ninety one and Dr John Harvey Kellogg Strides Down the corridors of the Battle Creek Sanitarium at his side nurse pushes the wheelchair bearing his latest patient Charles Jerrold Post Post is thirty seven thin balding and broken a few weeks ago his textiles business collapsed and so did he the entrepreneur now hopes the doctor Kellogg can help him overcome his nervous breakdown at just thirty nine. Kellogg is the most famous doctor in America for both the sanitarium and for bestselling books like treatment for self abuse and its effects which advises parents on how to stop stop their children masturbating dressed in an all white suit he appears to post to be a man of Great Medical Authority as they head down the corridor doctor Kellogg points out the treatment rooms as they pass and in this room is our electro therapeutic bath post catches a glimpse of a young woman standing in a wire cage the cage immerses patients in invisible healing waves of electrical power in another room postseason man lying on his back as a strange contraption needs his stomach post cranes his neck for a better look. That's the stomach beater. It AIDS digestion by working the stomach digestion is the source of most ills. That's why you'll be getting three high-powered animas a day. My enema machine administers fifteen gallons of water into the bowels within minutes post winces at the thought finally finally they enter a huge dining room. It's full of patients digging into breakfast. As Dr Kellogg enters heads turn excited by the arrival of the celebrity clinician well Mr Post. I must attend to others now now. Enjoy your breakfast. Dr Kellogg turns to the nurse pushing posts wheelchair. Mr Post requires a liberal diet see that you provide them with Granola this morning. The nurse nods pushes post next to a table and starts scooping what looks like crumbs of burnt toast and with bow post peers at his unusual breakfast what is granola the nurse smiles as he pours milk from a glass jar the bowl. It's Dr Kellogg's own creation twice baked week bread that is then ground into pieces. The process turns wheat starch into sugar starch. You see exacts a heavy toll on the gut the nurse Hands Post Spoon next the nurse pours coffee like liquid into a Mug. This is minute brew our Caramel based copy substitute free from poisonous caffeine enjoy. Post tries his GRANOLA. The crumbs might have been soaked in milk overnight but they remain as hard as croutons. It's like eating ground up brick but Dr Kellogg says the plainest foods are healthiest theus so he keeps eating Dr Kellogg's Granola is based on granular the pioneering cereal created at the our home on the hillside sanatorium. It might not be tasting but it's so so popular that he now sells it to former patients by mail order. It does little for post though when he checks out of the battle creek sanitarium nine months later he still using a wheelchair and his four pounds lighter than when he arrived his wallet considerably lighter too but within weeks of leaving posts out of his wheelchair and his moods lifting he puts his recovery down to positive thinking he calls it the mind cure and as his health returns so does his old entrepreneurial vigor he opens up mind cure health resort near Battle Creek. He also figures that a combination of his thinking treatments and Dr Kellogg's unique recipes appease could be the basis of successful health food business. It's early eighteen ninety. Four and post is back at the battle creek sanitarium but this time mm-hmm. He's looking to make a deal with Dr Kellogg. Your wholesome creation should be available to all. Why don't you let me market your minute brew drink across the nation? Dr Kellogg shakes his head absolutely not not minute brew is a medical treatment. I produce it for my patients not for profit but post is undeterred. If the doctor won't give him permission he's going to use what he learned while working in the sanitariums kitchen to make his own coffee substitute it's spring eighteen ninety four and Dr Kellogg is in Denver Colorado. He's here to meet Henry Perky. The creator of a new health food called shredded wheat the pair meet the Vegetarian Restaurant Burke's open to explore shredded wheat S- culinary potential perky strokes is bushy walrus moustache as he gives the waiter their order. We're both have a wealth rare bit on shredded. We and Dr Kellogg interjects not for me. Mr Perky Welsh rare bid contains mustard like pickles and spices mustard endangers the digestive system. I had my shredded shredded wheat plane with milk please. While they wait perky explains his creation. I've suffered from Pepsi all my life. My search for relief led me to develop shredded wheat doctor Kellogg nods sympathetically it has been plagued with indigestion and constipation since Childhood Perky continues his story Frederick we'd is made from boiled wheat extruded into thin threads in much the same way as pasta is then formed into little pillows and bake not only is it good for you but it gets rid of lustful urges just then the waiter returns with their meals doctor Kellogg digs into shredded wheat in smiles approvingly very impressive almost like eating a moist whisk broom out which I don't mean unkindly Mr Perky plain foods are the most healthy Mr Perky. I have a proposition for you. I'm prepared to pay you one hundred two thousand dollars for the rights to shredded wheat. It's an enormous sum equivalent to almost three million dollars today but perky thinks shredded wheat is destined for greatness and so he rejects rex the offer Doctor Kellogg leaves Denver empty-handed but inspired a week or so later. Dr Kellogg is writing his high wheeler bicycle through the grounds of the Battle Creek Sanitarium plump balding man runs next to him struggling to keep up he scribbles notes is the Doctor Barks orders. The man running alongside Dr Kellogg easy as long suffering younger brother will will duties cover everything from shining his brothers white shoes to managing the sanitariums business affairs. He works one hundred and twenty hours a week and earns just thirteen dollars. lers earned more as a sixteen year old broom salesman but he's now thirty four and resigned to a life of being his brother's penniless lackey after all his father always said he'd amount to nothing he accepts except that it's his duty in life to support his brother's god-given mission patients giggle at the site of will trying to keep up his high wheeling brother issues instructions. Will I want a new serial something better within shredded wheat. I envisage a flake wheat cereal start working on it immediately. Yes of course one request please. May I have next Tuesday off. I haven't had a day off. Ah for at least a year Dr Kellogg pedals faster. No you loaf around enough as it is Dr Kellogg his wife Ella and will conduct conduct experiments for months before finally creating the first flaked cereal. It's made from boiled wheat. That's soaked overnight in water then fed through rovers to create a thin sheet of dough next they use. He's knives to scrape off thin pieces of dough that are baked into crispy flakes. They named their wheat flakes grandmas and it becomes a sanitarium favorite and even after former patients return home. They continue to order it by mail. Dr Kellogg is pleased with his success and orders will to figure out how to make flakes from corn but will thinks his brother is missing a huge opportunity so one morning as will trims his brothers Bushy Beard and mustache he makes a suggestion you know we should build a factory to make grandmas and maybe sell it on a larger scale. HARV god-given <music> given mission is to cure not to line our pockets will stop thinking like a profiteer but his former patient Charles post has no such qualms in eighteen ninety five he he launches post them coffee substitute based on Dr Kellogg's minute brew. Unfortunately he lacks the funds he needs to promote it so he visits the offices of the grand rapids evening impress and Bruce some post them for the editor as the editor sips. His Post Post makes his appeal. I'm sure you'll agree. This drink will become popular. Would you allow me to advertise post them on credit. The editor is about to tell post to get lost when he notices something odd on the letterhead of post stationary in the corner. There's a Red Dot and beneath it the words it makes Red Blood God. The editor stares at the mysterious message. What does it makes red blood? Mean Post winks. It'd beans. I've got your attention. The editor smiles post might lack money but he clearly has a knack for self promotion whole right. I'm taking a chance on you. You got your credit post launches. A campaign rooted in the idea idea. There's a sucker born every minute he creates attention grabbing adds that advise readers to swap coffee for post them to avoid getting made up illnesses like coffee heart. Soon tens of thousands of people are drinking post them and post is making a fortune now flush with cash post sees that Dr Kellogg's high mindedness has left something very marketable untouched cold breakfast cereal for the hungry masses. We've all got that one item on our to do list. We keep pushing down the road because we're just dreading. It may be for you you. It's starting the hiring process for that important road. You've gotTA fill look hiring is challenging and it's stressful but there's one place you can go where hiring is simple fast and smart. It's a place that'll make the looming task of hiring a piece of. Of Cake that place is ziprecruiter dot com slash B W with their powerful matching technology ziprecruiter scans thousands of resumes to find people with the right experience and invites them to apply to your job as applications come in ziprecruiter analyzes each one and spotlights the top candidates so you never miss a great match. ziprecruiter is so effective that four out of five employers who post on Ziprecruiter get a quality candidate through the site night within the first day in right now listeners of business wars can try Ziprecruiter for free at this exclusive web address ziprecruiter dot com slash V._W.. That's ZIPRECRUITER DOT com slash B w one more time ZIPRECRUITER DOT com slash B W ziprecruiter the smartest way to hire shipping and mailing from your desk has never been simpler than with sen pro online line from pitney bowes with Cipro online from pitney bowes is just click sand and save for his lowest four ninety nine. That's four dollars and ninety nine cents a month sent envelopes flats and packages right from your desk and you we're back to business in no time and for being a business wars listener you'll receive a free thirty day trial to get started and a free ten pounds scale to ensure that you never overpay starting at four ninety nine per month. You can also qualify for special social U._S._P._S. rates for letters and priority mail shipping calculate exact postage online and print posters right there from your P._C.. Save Time and money on mailing and shipping with semi pro online go to P._B.. Dot Com Slash B._W._i.. Access this special offer for for a free thirty day trial plus a free ten pounds scale to get started that's P._b.. Dot Com Slash V._W.. Experience Shipping made simple with a free trial of Centro online from Pitney Bowes. It's summer eighteen ninety eight and a middle aged woman enters. A grocery roasts restore in Detroit. She scans the boxes behind the counter but can't see what she's after. She turns to the Elderly Grocer. I've been reading about those new grape nuts in the newspapers. Do you sell them I do. I just don't have time to put. I'm on the Shell. They sell so quick. Oh good I'll take a box. I've read it's good for the blood and repairs the brain. The Grocer rummages under the counter for a box of grape nuts despite its name Charles posts new serial isn't made with grapes or or nuts instead. It's made from twice baked wheat and barley who you go. I'm told it's good for malaria and loose teeth to the woman reaches into her purse and then pauses. How do you prepare right you don't you don't it's ready to eat you can eat it as is or add milk or cream? The woman looks pleasantly surprised and that's because making breakfast in eighteen ninety eight is a major chore. They takes hours of cooking to make hot cereals mushy enough to eat and meat-based breakfasts need hours of cooking on woodfire stoves that require constant attention so while Charles Post is pushing his cereal with dubious health claims the most powerful appeal is convenience ready to eat cereal is a revolutionary idea that millions are eager to embrace by nineteen hundred grape nuts are making post millions of dollars a year and his success is turning battle creek into a serial silicon valley. It's early nineteen. o one in the one sleeping Michigan backwater of battle creek is is now a boomtown eager wide entrepreneurs arrived daily. New Factories are springing up each filling the air with the smell of baking cereals as will Kellogg heads to the bank. A man stops him. You want to get in on the ground floor of the cereal business of course you do. I'm selling stock in Battle Creek's greatest cereal venture yet. We'll hurry past the man con artists selling worthless stock to gullible investors and our common sight on the streets coming out of the bank will runs into a worker from the battle creek sanitarium small cornflakes factory. He looks nervous Mr Kellogg I wanted to tell you I'm leaving to join corn crisps cereals. I'm. Sorry but they offered me far. More money will size. That's the third employees to jump ship this month but there's nothing he can do will might now own twenty five percent of the sanitarium cereal business but Dr Kellogg log still refuses to let him raise wages will return to the sanitarium feeling frustrated he sick of watching others get rich off their hard work will feel he should be just as rich as Charles Charles Post especially now that he's figured out how to make great tasting cornflakes he heads to his brother's office. The doctor is hunched over his wooden desk absorbed in a medical journal. He doesn't even acknowledge his brother's. Arrival will erupt brother. Please listen to me. We got to sell cornflakes in grocery stores and we need to add sugar to make them taste better. We can't allow all those jackals out there to profit from our work. Dr Kellogg looks up at his brother and scowls this again. I don't care for money and neither should you. We answer to a higher calling improving the nation's health. We're not going to start acting like that. Grubby Man Charles Post and as for adding sugar absolutely not I don't want it anywhere near my flakes. Now let this go but we'll doesn't let it go when Dr Kellogg goes on a trip to Europe a few weeks later he adds sugar salt and mall to the cornflakes recipe. The new taste sends sales soaring when Dr Kellogg discovers what his brother's done he's livid he storms into will's cramped and dingy office. How dare you I expressly told you not to add sugar? You're risking my reputation tation with your greed. Shaking with rage will finally snaps in that case I I quit. There's a moment of silence then Dr Kellogg narrows narrows his eyes then go. I'll be glad to be rid of you will leaves hoping to use his stake in the sanitarium cereal business to make a success of cornflakes but his brother still has the majority share and thwarts will at every turn and then on the night of February eighteenth nineteen to disaster strikes a fire AH rips through the Battle Creek Sanitarium burning it to the ground Dr Kellogg's Medical Institution is destroyed will feels an obligation to help rebuild the sanitarium so he puts aside his own ambitions and returns to his brother's side but will doesn't give up on his dream. He still believes in cornflakes. He still believes he can defeat post. All He needs is a chance an opportunity to break free from his brother once and for all and it won't be long before he finally gets his shot at glory on the next episode showed the Kellogg Brothers Go to court quaker oats makes an explosive entry into cold cereals and a new challenger called General Mills captures the airwaves <music> from wondering this is business wars. I hope you enjoyed this episode. Please subscribe on Apple podcasts spotify Google podcast stitcher iheartradio or wherever you listen to your podcasts you'll find a link on the episode notes you can tap or swipe over the cover art and you'll also find some offers from our sponsors. You can support our show by supporting them. We hope you will if you like what you've heard. We would love it. If you give us a five star rating and tell your friends how to subscribe while you're at it. There's another way you can support yes and that's by answering a short survey at one dot com slash survey and tell us what business war stories you like to hear a quick note about the conversations that you've been hearing in this episode. We can't know exactly what was said but this dialogue is based on our best research. I'm your host. David Brown tristen Donovan wrote this story Karen Low is our senior producer and editor Donna. Hi edited this story. Our editor and producer is jenny lower. Beckmann sound designed by Bay area sound our executive producer.

John Harvey Kellogg Battle Creek Sanitarium Charles Post Kellogg Kellogg battle creek Dr Kellogg Dr Kellogg narrows Charles Charles Mr Kellogg Kellogg Henry Perky Mr Perky America cornflakes indigestion Battle Creek Michigan editor David Brown Denver
Cereal Wars - Breakfast of Champions | 2

Business Wars

29:11 min | 2 years ago

Cereal Wars - Breakfast of Champions | 2

"<music> it's November nineteen o four and at the St Louis World's fair and excited crowd is gathering to witness a new breakthrough in in food the fares already shown them plenty of edible innovations yellow hot dog mustard ice tea Dr Pepper and Ice Cream cones but they've heard this demonstration is a must see from their seats on the bleachers. The crowd can see Nerina containing a cage that looks like a baseball batting net made out of wire gauze. Suddenly a man dressed like a circus ringleader bounds into the Arena Good Morning Ladies and gentlemen welcome to quaker oats grand demonstration today we will show you the newest and most wonderful food marvel so prepare to be amazed prepare to be stunned because it's time to bring out the cat owns on Q. Assistance Wheel eight brass cannons into the arena their openings are covered and they're glowing red hot the assistance lineup the cannon so their muzzles point into the cage these canons once fired cannonballs in the Spanish American war but today they will shoot puffed rice. Are you ready. Everyone brace yourselves elves and fire the assistant standing by each cannot covers off the muzzles and blizzard of what looks like popcorn explodes out of the canons and into the cage the smell of roasted cereal fills the air people stare at the Pale heaps now piled at the end of the cage trying to figure out what this stuff is there. It is puffed rice the audiences this is impressed but there is still unsure what they're looking at the assistant starts scooping the puffed rice into paper bags and hand them out urging the crowd to taste it a few do chewing tentatively on on the bland but pleasant grains. Yes puffed rice is food from a gun we load normal grains of rice into the cannons and then heat the canons to more than five hundred degrees quaker oats has discovered that doing this causes the moisture in the rice grains to steam but the steam can't expand because it's trapped under pressure in the Canon when the cannon is opened the steam expands instantly inflating the rice grains to eight times their normal size and forcing them out of the barrel. It's the perfect crowd-pleaser the people in the audience munch contentedly under puffed rice as the ringleader finishes his routine and and this patented process creates the most digestible ready to eat snack ever created quaker oats thinks puffed rice is the new popcorn but the company will soon. We realize that what it's actually created is a new kind of cereal that will bring the Chicago hot oatmeal King into the cold breakfast business and for we'll Kellogg quakers explosive entry into a cold cereals is another reminder that time is running out. If he wants to use cornflakes to build a serial empire he must make a choice cut ties with his brother or miss his chance to get bill the rich business wars is brought to you by chase so you're ready to buy your first home congratulations. That's huge at chase. They know that you're a researcher and a planner. You come this far and you're smart enough to know that you need a lender. Who will have your back not just for the short term but for the long haul and you won't compromise now other lenders incentivize the upfront transaction but chase is therefore are you in the long run as a chase customer? They'll save you money over time by actively managing your mortgage and showing you how you can lower your monthly payment. That's money you can spend on decorating your new place or saving up for your next adventure. Chase customers save more learn more at chase dot com slash V._W.. Chase make more of what's yours all home. Lending products are subject to credit in property approval rates program terms and conditions are subject to change without notice not all products. xr available in all states or for all amounts other restrictions and limitations apply home lending products offered by J. P. Morgan Chase Bank in a an equal housing lender from wondering I'm David Brown and this is business wars yeah <music> on the last episode Dr John Harvey Kellogg Watched Former Patient Charles Post make millions on the back of his cereal cereal innovations but now he's younger brother will is had enough of sitting by watching others get rich. This is episode to breakfast of Champions. It's June nineteen thousand five and will Kellogg wants to break free. He's lived his entire life in his brother's shadow but no more he strides through the battle creek sanitarium down the corridors where he spent years as Dr Kellogg's workhorse past the kitchen where he and his brother created the recipes that turned battle Creek Michigan into Cereal City U._S._A.. A boomtown where everyone but him it seems to be getting rich. The problem is his brother. The brother who insists on selling cornflakes by mail order the brother who won't fund a bigger factory or sweeten the recipe the brother who's kicked kicked them around ever since he was a kid doctor. Kellogg is at his desk when will marches into his office and makes his demand. I want to buy the cornflake rights and start my own business. We'll doesn't need his brother's permission. The courts have already struck down the doctors cornflakes patent but will wants a clean break. Dr Kellogg stares at will like their father he he can't imagine his stout brother with his thick glasses and down turned mouth amounting to anything nor can you understand why will no longer wants to help him improve the nation's help but will timing is perfect <music>. Dr Kellogg has borrowed heavily to turn his sanitarium into a cutting edge medical facility and now he's drowning in debt doctor. Kellogg strokes is thick grey goatee five five but it will cost you will maintain his poker face and nods but as with everything in their relationship. It's not that easy. They spend the next six months bickering over the contract before finally L. E. signing a deal in January nineteen o six by July nineteen o six wills cornflakes businesses up and running. It's called the Battle Creek toasted cornflakes company and its home home is a ramshackle factory near the railroad tracks. The factory centerpiece is a three story high ferris wheel on the wheeler open-topped metal boxes that carry freshly flaked corn dough through the factories Evans the slow turn the wheel exposes the flakes too just enough heat to make them perfectly golden crisp once cooked workers emptied the flakes into white and green boxes that bear the words toasted cornflakes and the message non-genuine without the signature above wills spidery autograph as the Ferris Wheel Turns will is in his office leafing through the latest edition of Ladies Home Journal. He's searching the best selling magazine to see his daring new new AD in print for the first time and he finds it on page. Thirty seven will doesn't have a national sales force in nine out of ten grocers don't stock his cereal so he uses an ingenious gambling to get customers to to do the work for him. His ad tells readers if they can persuade their grocer stock cornflakes they win a free seasons supply the AD turns American housewives eager for a free supply of cereal into will's unpaid sales army within months sales of cornflakes leap from a thousand boxes a day to more than a hundred thousand in June nineteen o seven wills instinct for shrewd advertising strikes again. Again mysterious billboards and newspaper ads started appearing across the country urging housewives to wink at the Grocer and see what you get. It's racy stuff for nineteen seven but plenty of women take the bait what they get in return is a free box of cornflakes. The flirtatious promotion boosts sales of the serial fifteen fold in New York City alone but just weeks later disaster hits is the night of July fourth nineteen thousand seven and wills running through the streets of battle creek in a panic moments ago he was told there's a fire at his factory. He's praying. It's just a small blaze but when he reaches the building his hoax evaporate the entire factories engulfed in flames and the wooden structure is already starting to collapse by Dawn. There's nothing left just ash twisted metal and smoldering wood the cause is unknown but a stray independence day fireworks seems likely coporate and thanks to Charles is post. They won't be easy to restart the business. A year ago. Post struck a deal with law Hof brothers the manufacturers of dough rolling machines essential for making cornflakes an exclusive deal that prevents posts rivals from buying the equipment needed to flake corn and now the deals paying off for post will was fast becoming posts biggest threat but now he won't be making cornflakes anytime soon and that means more sales for Elijah's manna posts biblically inspired cornflakes a dejected will returns to his burnt out factory. He walks through the rubble feeling like ICARUS. The boy who flew too close to the sun and saw his whims melt away but then his foot hits something hard and metallic he bends down and brushes the ash away wields eyes widen. It's one of his rolling machines badly damaged but intact he runs to the nearest telephone operator connect me to law hop brothers in Detroit Lauck brothers Frank Law speaking frank. It's will kill. I know you can't sell me new rolling machines but tell me does your deal with post. Stop you from repairing a pairing ORLANDS. No no it doesn't will just found LUPO post missed he pulls all his fire damaged rolling machines from the wreckage and sends them to Detroit eight for extensive repairs by summer nineteen. O Eight Wills Back in action his rebuilt factory is working around the clock. Every day. It produces more than four million boxes of cornflakes. He's also renamed the business. The Kellogg's toasted cornflake company and to top it off. Charles Post is in trouble church groups are unhappy with him turning the Prophet Elijah into a cornflake salesman salesman and they've caused such a stink post has to rename his flakes post toasties. There's more trouble for post on the way in one thousand nine. Eleven Collier's magazine runs an expose on the health claims post uses to sell his cereal it reveals how post promotes great nuts with endorsements from non existent doctors and false claims that his cereal can cure appendicitis on top of that the crippling stomach pains that I brought post Doctor Kellogg's dog sanitarium have come back as his health fades he slides into a deep depression post retreats to his Grand Mansion in Santa Barbara but the Californians Sunshine does little little to lift his spirits or restores health on May ninth nineteen fourteen the fifty nine year old serial magnet lies on his bed but a hunting rifle to his chin and pulls the trigger tiger posts twenty seven year old daughter Marjorie inherits his seventy million dollar business empire. She immediately horrifies the business community by insisting that she will. We'll run her father's company rather than entrusted future to the men around her by then will Kellogg's company has replaced post as the leading cereal manufacturer but that success is about to spark another clash with his brother. Dr Kellogg hasn't been idle since splitting with will in fact. He's just created a new kind of breakfast. Cereal Bran flakes made with the fiber rich outer layer of wheat grains Dr Kellogg. Thanks brand flakes are the ideal food for the constipated but for all Dr Kellogg's high minded claims to be ministering to the gastro distressed. He's also jealous of his brother's financial financial success so he forms the Kellogg's Food Company of Battle Creek and start selling Kellogg's sterilized bran flakes to grocery stores by nineteen fifteen. He's selling around six hundred thousand boxes of bran flakes. Every year will is furious. His company might sell millions of boxes of cornflakes every year but he cannot stomach his brother getting a piece of the breakfast cereal action. He sees he's Dr Kellogg's use of the family name on Bran flakes as a deliberate attempt to confuse consumers so in late nineteen fifteen will hits back at his brother he launches a new cereal Kellogg's forty percent bran flakes the following year he ups the ante with a shredded cereal called Kelloggs all bran finally the brothers sue each other for control of the Kellogg brand a showdown fueled by in decades of mutual resentment. It's spring nineteen seventeen and in battle creek courtroom. It's the moment of truth for the Kellogg brothers. Dr Kellogg takes the stand determined to prove he's the real Kellogg I alone created flake cereal the patent identifies me and only me as the inventor will just followed on my orders. He denies this now because he's obsessed with money but as a physician I pledged an oath to work for humanity's benefit not my own later Dr Kellogg's Attorney Cross examines will Mr Kellogg Shirley. You agree that Dr Kellogg is one of the world's foremost physicians will nimbly sidesteps the question. I'm unaware that my brother has a reputation as a food product innovator. The attorney nudges his spectacles up his nose but in the past you've said he's played an important role in creating flake cereal have you not we'll shrugs. I can't recall saying that but what I can say is my brother always took credit for my work. We invented flake cereal together but he put the patent in his name. He wanted to grind the flakes into crumbs until I persuaded him otherwise I was the one who added sugar and salt to make them taste better. He refuses is to add these ingredients. That's why his flakes are so bland several months later the brothers are back in court to hear the judge's verdict on I find that when the public thinks of Kellogg's cereal they think of the serials is made by will Kellogg's company as such. I rule he owns the Kellogg trademark and Dr Kellogg Must Stop using the surname to sell his food products. It's a crushing defeat for Dr Kellogg that forces him to retreat from the cereal business he and will barely speak again as the nineteen twenties begin will Kellogg's dreams have come true he now owns America's top cereal maker recently renamed the Kellogg Company and he no longer answers to his brother. The threat from post is easing to since Charles Posts Suicide Marjorie post has been expanding the company's horizons beyond cereal by producing other packaged foods but the ceasefire in the cereal wars won't last in Minneapolis a new and an bishops challenger is about to burst onto the scene. It's name is General Mills. Most of US would agree that tons of stuff that used to be really annoying is. Is Easier now finding address. You've never been to before for example a lot of people though still think that hiring is a pain multiple job sites stacks of resumes confusing review process but that was the old way today. Hiring can be easy really and you only have to go to one place to get it done. ZIPRECRUITER DOT COM slash B W ziprecruiter send your job to over one hundred of the Web's leading job boards then with their powerful matching technology ziprecruiter scans thousands of resumes to find people with the right experience and invites them to apply to your job as applications come in ziprecruiter analyzes each one and and spotlights the top candidates so you never miss a great match right now. Listeners of business wars can try Ziprecruiter for free at this exclusive web address ziprecruiter dot com slash B W you that's Ziprecruiter dot com slash B w one more time ziprecruiter dot com slash V._W.. Ziprecruiter the smartest way to hire shipping and mailing ailing from your desk has never been simpler than with Sunpro online from Pitney bowes with central online from Pitney bowes is just click sand and say for his lowest four ninety nine. That's four dollars and ninety nine cents a month. Send envelopes flats and packages right from your desk and you are back to business in no time and for being a business wars listener you'll receive a free thirty day trial to get started and a free ten pounds scale to ensure that you never overpay starting at four ninety nine per month. You can also qualify for special U._S._P._S. rates for letters and priority mail shipping calculate exact postage online and print posters right there from your P._C.. Save Time and money on mailing and shipping with semi pro online go to P._B.. Dot Com Slash B._W._i.. Access this special offer for a free thirty day trial plus a free ten pounds scale to get started that's P._b.. Dot Com Slash B._W.. Experience Shipping made simple with a free trial of sent pro online from Pitney Bowes. It's August one thousand nine hundred twenty nine and the mood and the General Mills Board Room is downbeat five years ago the company launched a whole grain wheat flake cereal called wheaties. It was supposed to be a new dawn for the world's top flower our producer a way to escape the confines of the no growth business of milling flour but wheaties fell far short of expectations and the company's been unable to figure out why so today the board has gathered to bring down the axe on its failing cereal a pin striped executive updates the board on the situation ways sales have dropped by half in the past two years and they weren't great to start with. It's time to give up but then at chief Samuel Gale jumps in. I think there's a way to turn it around. I checked the figures weighty struggles everywhere except Minneapolis Saint Paul and I think that's because of a wheaties CORETEC everyone one in the room knows the wheaties quartet there the vocal group paid by General Mills to sing the praises of wheaties on Minneapolis radio station each week. There's this new coast to coast radio network. It's called C._B._S.. Let's stick court on there and see if they can knew what they've done here. Just everywhere the board decides. It's worth a shot a few weeks later. The wheeze quartet goes nationwide. The Jingle Works wonders we D- Sales Rise twelvefold in just two years encouraged general mills doubled down on radio. It's sponsors live baseball games until the phrase wheaties the breakfast of Champions become synonymous with a sport it funds a radio series based on skippy a hugely popular newspaper Comic Strip about a mischievous kid hid then it goes one better he creates a radio star of its own breakfast of champions. Bring you the thrilling adventures of Jack Armstrong the All American boy. Burger Jack Armstrong becomes one of radio's biggest shows each week millions tune in for the latest adventures of this wheaties Munching globetrotter and as he uncovers foreign spies and hangs out with the Dalai Lama sales of wheaties climb and climb by the Mid Thirties wheaties is on track to claim more breakfast bowls than kelloggs cornflakes general mills has gone from wannabe to a fast rising threat to Kellogg's post and quaker oats and it's only getting started. It's nineteen thirty four and in Minneapolis General Mills Forty seven year old boss. Donald Davis has gathered his top team for a presentation from his new market research team. Market research is a flashy new business. Idea and Davis is an early proponent as Davis takes his seat of the conference table. The research chief begins all avenue vitamin discoveries have really got people interested in foods that contain micronutrients. We feel there's potential in vitamins. We also found that people dislike cereals. They get soggy too quickly. DAVIS TURNS TO CHIEF FOOD SCIENTISTS Leicester Board chart for charter skinny man with a pencil mustache hair parted down the middle lester any thoughts popcorn could reduce saw gignous recent breakthroughs in vitamin synthesis mean. We might be able to add vitamins to serio cereal though we could also spray vitamins on the serial after cooking. Davis smiles sounds like we're on to something here a puff corn cereal with vitamins could give us a big edge of our competitors Russian 1937 general mills vitamin enriched corn puffs arrive there called kicks and they sell fast quaker oats is shocked the Chicago Ugh Oh giant us to have a monopoly on puffed cereal but now that its patent has expired general mills is stealing its customers with a vitamin drenched alternative quaker tries to fight back by spraying. It's pup cereals with what it calls. A vitamin in rain but general mills is already thinking one step ahead after Davis researchers tell him an OAT cereal with standout from post and Kellogg's corn wheat offerings. He gets four chart to develop one in May nineteen forty one that ready to eat oat cereal arrives. It's made from donut shaped out puffs that float in the milk like tiny lifesavers the company names the cereal cheerios oats but they'll soon get a new shorter her name Cheerios Cheerios give general mills the final sales bump it needs to replace quaker oats as the number three cold cereal maker after market leader Kellogg's and second-place manufacturer post but even as general mills muscles into the top three a serial revolution is being born in suburban Philadelphia. It's breakfast time and heating equipment salesman. Jim Rex is staring his kids in horror their spooning so much sugar onto their tweet. It's making him gag then. He has a flash of inspiration. What if breakfast cereal Oriole came pre sweetened that way kids wouldn't want to bury their breakfast and sugar a few days later he dipped some puff weeden honey and corn syrup and bakes it at a high temperature? The puffs emerged from the oven with hard shiny sugar coating putting his kids love it he names it ranger Joe and starts a business. It's a kitchen table operation but it's going to set in motion a chain of events that will sweeten millions of mornings on the next episode Ranger Joe Causes a sugar rush a scruffy adman lights a fire under the Kellogg Company and General Mills struggles to keep up <music> from wondering this is business wars. We hope you enjoyed this episode and we invite you to subscribe on Stitcher Iheart Radio Apple podcasts Google podcasts spotify or wherever you check out podcast she'll always find a link the episode notes and you can tap or swipe over the cover art where you'll find some offers from our sponsors. We hope you'll support our show by supporting them. It would be great if you give us a five star rating while you're at it and tell your friends how to subscribe us another way you can support us and that's by going to wondering dot com slash survey an answering a few questions. Don't forget to tell us what business were stories. You'd like to hear a quick note about the conversations in this episode. We can't know exactly what was said but the dialogue is based on our best.

Doctor Kellogg Kellogg Company Kellogg Charles Post Kellogg Dr John Harvey Kellogg battle creek Kellogg brothers General Mills General Mills Minneapolis Chase Dr Kellogg Mr Kellogg Shirley baseball Donald Davis Elijah Chicago Canon Dr Pepper
Cereal Wars - Sugar Rush  | 3

Business Wars

28:49 min | 2 years ago

Cereal Wars - Sugar Rush | 3

"In nineteen forty eight and in Battle Creek Michigan posts top executives are we're in the conference room munching on the latest creation to come out of the company's experimental kitchen sugar crisp. It all started when a post salesman noticed an unfamiliar cereal in Pennsylvania Grocery store something something called Ranger Joe a bunch of puffed wheat coated in sticky sugar and packaged in a cellophane bag. The salesman had never seen any cereal like it before and neither had the posts head office team. Post is the nation's number two cereal maker but it's itching to take over the lead from Kellogg's. Maybe just maybe this would be the ticket. So General Manager Clarence eldridge directed the company's food scientists to create a similar sweetened cereal now. He and his team are trying it for the first time after emptying his bowl eldridge wipes the milk from his lips with a Napkin and grins well. This certainly passes the taste test was the market research say post marketing chief answers everything points to sugar Chris being very popular kids love sugary food and parents C. Suite and cereal as a way to stop their children from piling hiring sugar onto their breakfast. We should get it out there. Fast before Kellogg's our general mills gets wind of Ranger Joe but posts nutritionist isn't so sure doesn't this go against everything we stand for. We make health food. We promote the nutritional benefits of breakfast cereal. This this is like candy eldridge nods. He two fields uneasy about breaking with posts helpful origins okay okay but like we said aren't kids putting sugar on their cereal anyway I mean at least this is a healthier option. The nutritionist waffles perhaps I. I guess what we're really doing swapping one carbohydrate for another. I start for sugar so I suppose it's true that the nutritional value could be much the same at the end of the day in that case. We should go ahead any objections. The room goes quiet while no one disagrees they know they're about to cross the line until now post hasn't strayed far from its origins in the nineteenth century health movement now. It's about to open up Pandora's box that will force the entire entire industry to follow its lead business wars is brought to you by Wicks Dot Com. My son came to me late last year the Great Idea for nonprofit and asked me if I can help them get started building a website. Thankfully I knew just where to turn to my friends. At wicks over one hundred fifty million people have used wicks to create professional websites to grow and manage their businesses Wicks. It's easy to build a website from scratch or choose from over five hundred templates that are beautiful and intuitive to us from there. It's quick and easy to change customize or add anything we want which is a good thing because we we all know that business ideas grow and evolve and you want to be able to adjust your vision on the fly. That's just what we've been doing with this site. We're working on and it truly has been so easy. Thanks to wicks build a website of your own with wicks today four free and if you go to wicks dot com and use the coupon code B._W.. You'll get ten percent off any premium plan with wicks premium plans. You get more storage a free domain for a year and much much more her check it out. That's Wicks Dot Com Code B._M._W.. For ten percent off any premium plan from wondering I'm David Brown and this is business mm-hmm on the last episode will Kellogg defeated his brother and post cereals to make Kellogg's the market leader meanwhile general mills US radio to sneak into third place and not quaker oats into fourth but now number two player post is about to revolutionize the serial world with its new sweetened puffs. This is episode three sugar rush. It's nineteen forty nine and in Chester Pennsylvania the boom of cereal puffing guns is reverberating through the Ranger Joe Factory. It's been a decade since Jim. REX created his honey pops after his own underfunded ranger Joe Business flopped wreck sold the rights to Philadelphia Stockbroker Gra named Moses Burger since then the fifty something Burger's been working hard to make a success of the sugary cereal he steadily built sales across the northeast by stuffing free toys into the packaging and touring grocery stores to offer shoppers free samples. He's also built this small but modern factory with sixty strong workforce and now he's dreaming of going national. He sitting at his desk jotting down plans for bringing ranger Joe into the big time when there's a knock at the door come in the factory manager enters holding a newspaper in his hand. He's got a worried look on his face boss. You've seen this the factory manager does Your Hands Burger the newspaper Burger stairs in horror at a huge ad for a new candied cereal called post sugar crisp. He knows ranger. Joe Doesn't stand a chance against post post as part of general foods food the giant behind Jello Maxwell House in bird's-eye. How can he possibly Compete Burger decides t needs to find a buyer for his cereal business before his small-time operation is crushed <music> and it's a wise move because posts going all out to make sugar crisp a winner posts general manager Clearance Eldridge has been watching the rise of general mills with alarm general mill cereals? It's cheerios kicks in wheaties are sucking up posts market share eldridge needs a home run with sugar crisp to put distance between it and the number three cereal manufacturer so hostess purchase new printing hunting presses that can package sugar crisp in colorful boxes decorated with cartoon bears and it's embracing the latest home entertainment sensation to television eldridge remembers how General Mills News Radio to make rapid headway in the thirties now he reckons post can do the same with TV the company's first moves to make a big splash by sponsoring the hottest sci-fi show on TV and by four Dan Video and hails very rangers brought to you today by post Sugar Chris a great new cereal. You can eat three ways as a serial. It's Dandy for snacks. It's so handy eh or Egypt White Candy Killer Chris the megs of Captain Video Bright Packaging and cartoon bears as off within months Sugar Chris is stealing shelf space from rival cereals and sending posts market share soaring thrilled by the gains post floods the market with more candy kissed breakfast options and that's got Kellogg's Chief Executive Watson Vanderploeg worried worried. It's nineteen forty nine and bender blue is on a train to Chicago. He gazes out the window with two things on his mind. The first is whether Kellogg should follow follow posts example and start adding sugar to its cereals. It feels like a betrayal of the company's past but the big bucks being made by sugar crisp are very hard to ignore. The second thing on his mind is whether you too bye into the expensive in strange New World T._v.. Advertising as he considers his options of portly man takes the seat opposite vander blue glances at the scruffy looking guy his suit increased his ties askew their cigarette ash smeared on his pants for when the guy opens his briefcase and takes out a copy of advertising age well Vanderploeg's intrigued. Excuse me do you work in advertising -TISING GOT MON AGENCY AND CHICAGO WITHIN A can. I ask you a question shoot. My name is Watson. Vander Pook the chief executive of Kellogg's. We're thinking a lot about getting into television Asian advertising but it seems expensive. What do you think television? The disheveled adman leads forward with television. You can capture people's total. Attention is the future. It's worth the money they spend the rest of the journey discussing T._V.'s potential when the train pulls into union station the ad man gets up and hands Vander Puga dog ear business card. Here's my card. Just give me one of your products and I'll show you what I can do. As the Paunchy Adman walks off Bandra Blue Examines the card the man he just met is Leo Burnett who's destined to become the advertising legend behind the Marlborough man and the Pillsbury dough boy a few weeks later Vanderploeg Calls Burnett. He's got a serial for them. To promote Kellogg's logs corn. Soya Brunette wants to get in with Kellogg's but corn soya is a Turkey of product promoted as a bodybuilding breakfast. This high protein blend of shredded corn grits and soybeans has been languishing pushing on the shelves since Nineteen Forty Five but Burnett knows this is his shot at landing the biggest add account in the serial business so he orders his people to go hunting for T._v.. Show that can boost corn soya's sales spring of nineteen fifty and Burnett add executive is at grauman's Chinese theater in Hollywood. He's watching an old black and white western starring Tim McCoy as McCoy stretch around in his Stetson. It's in the ad man realizes this famous cowboy is the perfect salesman for a muscle building cereal shortly after McCoy's Kellogg sponsored show makes its debut. It's time now for the real macari. Tim McCoy McCoy doesn't work wonders but he does lift corn soya sales but for Kellogg's the real lesson here isn't the size of McCoy Sales Musto. It's the fact that television can sell just about anything even corn. Soya Kellogg's is so impressed it appoints burnett as it's AD agency. The alliance is well time to because after months of internal debate the company is following the money in jumping on the pre sweetened cereal bandwagon and Burnett more than delivers for Kellogg's he pairs. It's new sugar corn POPs with a popular television Asian show the adventures of Superman he brings in popular television host art linkletter determine all brands image from a cure for constipation to a Health Food Burnett also persuades kellogs to treat it cereal boxes like colorful billboards awards by creating eye-catching boxes that leap out at shoppers from the shelves and then he caps it off by giving Kellogg's a star for the ages. It's nineteen fifty one and in Battle Creek Kellogg C._E._O.. Watson Vanderploeg is introducing Burnett to the company's latest creation. It's a serial made from sugar dusted cornflakes vanderploeg reckons it can outsell itself post sugar crisp. We're calling it. Sugar frosted flakes. It uses a technique we developed it makes the sugar on the flakes. Look frosty. I want a cartoon animal to help. Sell it like those sugar. Bears Post uses on sugar crisp but better can you do that created the jolly green giant. Didn't I leave it to me a week later Burnett's creative team in Chicago bouncing around wound ideas for what animals should promote sugar frosted flakes their frosted so how about a polar bear to obvious to obvious what about an elephant they agree. That's a possibility <music>. Someone else suggests a kangaroo then a copywriter hits on another idea. I Tiger Nice Nice and k anything else a new a what a new it's like. <hes> wildebeest the new and the elephants don't make the final cut but the team can't decide between the kangaroo and the tiger so they let the public choose they hire a group of former former Disney animators to create ads for both characters and then persuade kellogs to launch sugar frosted flakes with two boxes one with a kangaroo the other with a tiger in nineteen eighteen fifty two the two animals go head to head on TV Katie. The Kangaroo arrives pure wedding around on the screen with Joey Inner Pouch in a yellow sunhat on her head. I K- t- The kangaroo I humming given down rocking the poor night the night then Katie's rival is Tony The tiger a big cat with the diamond shaped head razor sharp teeth in a red neckerchiefs. We're Katie is elegant and graceful. He's strong in gregarious and if you want to find out just how good Kellogg's frosted flakes are ask Tony Tony Der- Katie the kangaroos dainty dancing can't stand up to Tony The tigers memorable roar. You're and neither can post sugar crisp sugar frosted flakes quickly becomes the best selling sugared cereal and for General Mills Marketing Team Sugar frosted flakes. Success is an unexpected unexpected gift and that's because it's been war inside the company's Minneapolis headquarters ever since sugar Chris burst onto the scene. The marketing team is eager to join the sugar rush but the food researchers have been refusing to make a sweetened cereal due to their qualms about the pre Sweden cereals nutritional value but with Tony The tiger stalking the serial aisles a showdown is inevitable the marketing chief hands out charts showing how sweetened serious boosting post and Kellogg's market share just look at the figures. We're being left behind. We start making pre sugared cereal or we die. Parents don't seem to have any problem with it. So why should we as usual. The food research chief digs in his heels. We've never needed sugar before. What kind of company do we want to be? We should be sticking to making healthy cereals with added vitamins but the food chiefs <music> fighting a losing battle ever since the sugar craze took off general mills cereal sales have gone soggy sales of wheaties or falling and kids who once loved kicks are defecting to sweeter rivals after hours of wrangling the marketing team finally gets its way in nineteen fifty three General Mills joins the candy crowd to make up for lost time it rushes out as many pre sweetened cereals as it can it sugar frosts kicks to create sugar jets it mixes sugary wheat and corn puffs to spawn sugar smiles and it conjures up of fruity tasting colored cereal called tricks despite the sugar nothing it creates sticks by late nineteen fifty four general mills is a distant third Kellogg's and post and that's when quaker oats moves into pull general mills down a peg by launching one of the biggest giveaways history. You prepare it all weekend for this big money morning meeting. Why did they schedule it for nine A._M.? And a Monday anyway it's alright. You're ready. It's your moment is shine and then it happens again. The video conferencing system is acting up and you have to reschedule. What a waste? Hey It's time to get zoom so this never happens again again. Zoom video communications with a webs best reviewed videoconference service is used by millions to meet one on one or hundreds at a time zoom videoconferencing. Let you connect face to face with anyone across town or around the world with flawless video clear audio an instant sharing files you can connect through any device to desktop laptop tablet smartphone or conference room system zoom videoconferencing zoom rooms zoom video webinars and zoom phone put put state of the art tech right at your fingertips and let you do business at the speed of zoom get started today. Visit Zoom online set up a free account and try out the most affordable and most reliable video communication solution on the market hit and meet happy with zoom support for business wars comes from T. Mobile for business with T. Mobile for business. You can keep your business connected with twenty four seven experts support and that's important because as we know that businesses changing fast I mean let's face it. Your work addresses pretty much wherever you are right now so whether you're collaborating from the corner coffee shop or the corner office you're living room or the conference Prince Room. T. Mobile has the tools to keep you covered that includes data and texting and over two hundred countries and destinations at no extra cost and because business doesn't stop at thirty thousand feet when you're on a plane you can enjoy an hour of free WIFI on Gogo enabled flights plus unlimited text and picture messaging and voicemail the text learn more at T. mobile dot com slash business. It's three A. M. on a Monday in late nineteen fifty four and quaker oats at boss Bruce Baker can't can't sleep. He faces the kitchen of his home in the Chicago suburbs thinking about the presentation. He's due to give at nine o'clock. Sales of quakers une sugared puffed cereals are tanking overshadowed by the sweeter offerings of it's bigger competitors bakers bosses want him to suggest a sales boosting promotion they can run in January but he's got nothing zip not diddly squat and if he goes into that meeting without an idea idea he'll be unemployed by the afternoon he checks his watch six hours to go and then and then from out of nowhere an idea pops into his head. At Nine A._M.. Bakers in quakers downtown headquarters juiced up by a bucket load of copy. He takes a deep breath and launches into his presentation. I want to do a tie in with the Sergeant Preston of the Yukon Radio Show his colleagues aren't overwhelmed quakers sponsored this Canadian mountie adventure show for years. It's also offered plenty of Sergeant Preston themed giveaways to promote its cereal including brass police whistles and an electronic or detector that resembles a Geiger counter but bakers not finished the free gift will be land land. Let's put a deed inside boxes of puffed rice and puffed wheat entitling the owner to a piece of Yukon gold rush territory one square engine every pack. I'm telling you people will love it. The executive stare at Baker. Has he lost his mind. A company lawyer breaks the silence. It sounds like a legal nightmare. Also what the hell could anyone do with the square inch of land grow a flower Baker shakes his head. You're missing the point. It's about the sense of owning something in this mysterious this place you'll probably never visit I mean it's the Yukon right who the hell is ever going to go up there anyway. It's winter nineteen fifty four and bakers in Canada's Yukon on territory. He's on a boat cruising down the Yukon River from Dawson city. He's come to see the slice of the Klondike region quaker plans to give away kits colder than the coldest Chicago winter tip of his nose is already frostbitten next to him is the corporate lawyer who is not thrilled at being made to join Baker on this trip suddenly the boats slams into rock and tips on outside freezing water Russia's onto the boat the Mountie guy driving the boat yells at the executives bail the water bail the wall will sink half an hour later. They're back on their way exhausted wet two and even colder finally the mouth he stops the vote on the rivers West Bank and they disembarked the mountie checks map and compass okay this way the trio tramp through deep snow for a few minutes and then the mountie stops well here we are Baker Stares at the Wilderness. QUAKER is about to buy a madcap quest to sell more cereal. There's nothing here just rock snow in rotting wagons leftover from the gold rush days. No wonder these nineteen acres on the cost two thousand dollars maker takes out his Kodak Camera to take a publicity photo aw nothing happens. It's so cold. The cameras stopped working in silence. Three men share the loan chocolate bar they brought with them before returning to the boat as the head back to Dawson city. Baker turns earns to the lawyer. Yes you're vetoing the giveaway. After this debacle the lawyer Glares at Baker. You think I'm going to come all the way up here. Get Frostbite and nearly drown and freezing ice water water so I can go back to Chicago with nothing to show for it. Of course we're doing this. In January nineteen fifty five bakers promotion launches on the Sergeant Preston Austin Radio show gold discovered in Yukon a stampede to the Klondyke in the wild race or riches back to the days of the gold rush with quaker puffed wheat and quaker pop rise bringing you the adventures of Sergeant Preston at his one dog Yukon King as they beat the challenge of the Yukon. The promotion sparks a frenzy shoppers strips stores of quaker puffs quakers factories can't stuff land deeds into boxes fast enough to meet demand. Some people collect multiple deeds hoping to amass enough square inches to claim a plot a big enough to stand in. It's one of the biggest sales promotions in U._S. history but what those rushing to buy quakers cereal don't know is that the deeds are worthless <music> quaker realized it would be insanely expensive to formally registered millions of square inch plots of land so it didn't bother and when the company fails to pay thirty seven dollar property tax bill a decade later Uh Candida repossesses the land even worse the moment the campaign ends the extra sales vanish quaker ends nineteen fifty five facing the same problems it had add a year before but quakers not the only one struggling third-place general mills is drowning under Kellogg's onslaught Kellogg's has nearly fifty percent of the market four times as much as general mills Kellogg's is also using its dominance to conquered the new supermarkets. It's persuading grocery stores to give it serious prime position on the shelves. It's even convincing supermarkets to arrange serialized by manufacturer rather than product type so that Kelloggs cornflakes never sit next to a competitor but General Mills is not ready to waive the white flag just yet instead. It's going to fight back by reinventing how itself it's cereals with the help of a Moose of flying squirrel a rabbit and a leprechaun on the next episode cereal taps into the space race war breaks shakes out over cornflakes and general mills learn some new tricks from wondering this is business wars. We hope you enjoyed this episode and we invite subscribe on spotify apple podcasts Google podcast stitcher iheartradio or wherever fine podcasters served you'll find a link on the episode notes just Tapper Swipe over the cover art it also see some offers from our sponsors and we hope you'll support our show by supporting them. If you like what you've heard tell your friends how to subscribe and give us a five star rating while you're at it another way you can support by answering a short survey at one dot com slash survey and it would be sweet if you could tell that's what business war stories. You'd like to hear footnote about conversations you've been hearing we can't know exactly what was said with. This dialogue is based on our best research. I'm your host. David Brown tristen Donovan wrote this story Karen Low is our senior producer and editor Donna.

Kellogg Kellogg General Mills Chicago Leo Burnett Bruce Baker Watson Vanderploeg General Manager Clarence eldri Chris Ranger Joe salesman Tony Tony Der- Katie Sergeant Preston Soya Kellogg Battle Creek Kellogg David Brown candy eldridge Wicks Dot Com Yukon Dawson city
Podcast  Cultura   3_HKG_ARTE | Voc  Arte!

Podcast Onion

1:17:50 hr | 6 months ago

Podcast Cultura 3_HKG_ARTE | Voc Arte!

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But if you charge super show so don't be a man with us had schoo- so get days lamberty simple archie. Do nas ethnos paint. Neyla i think to yourself show. So you got a feature. Nice as musical spoiler kit some liquor. Chile's artist fetus departure by tubing the belleci. People like jean camp. I a feature refuge bucknell. Their feet cage graphic. We'll have them as a news. Feed to know echoes. His graffiti design apolo left lectuing effect. Zafy's they dot diminish it. He's apple out of normal. Darren hoosier zealand. Sanford malaysian must get over my particular above election home. Nice ninth missile fast by lobby. Sin palabras camera along incurable. We're gonna teach the me. Scientists chantrey stone here nine kilowatts your visa vs melissa Yet a senior cheaters. Since the josh from is point though we've feature banks banks for quite no support for me miss out on this kiss. I think we started. Who miss all father. We don't you be to few terrain. 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You don't kick all this burchard superior you they've made before police could for these things thinks if firm hoppy booties on my case can dominate body for probably edward do him assessing cheese. Emi's dog who does seem to deal with the gym cheese searches the vinyl inside humidity. Softish custodial banks necker own rules much of us key things. The property looking wired the scene twice he by menendez secret obama now sequel do because we bail is a scenic key. He'll meanchey amaze that. Do not do that for news. Five listening and buzzy pick up to because the took culas which can korcula calmer markets team valur. All visual allies to equity was put danke. These called the dark colored. You can my father of. You can't do nothing. Short shot by. Louis offer chemo because as long island pro more that who mum s and one will mean to look up. Kitty davis hitting. Some dodgy. Advised that donna after that. Mitch kapor dole finite and how was fire remember hip wadad planning was an old boy july nestle and no fire ruling perfect with me. Either i own with the new britain. Cow serve as he lost. Eric's remain under you own. Reis bidding honey. Little gun was bullying to shave. She home wound to show mice. Bush shou dr tucson police car typically power. And that's occurring log messy messi who keep both corresponding no month watch who say after cut that he is talking and vna's don't bobby gina solid gov the awesome see. Got killed okay. We'll see we'll see legal seem as well. We'll see if i don't think he's at colonial coscia boss little phone colliding. Jimmy also kings august. Yeah go by the kind of cool promo shooter cement. The new law yet businesses kumasi suvarnabhumi. Seuss vialli to donated building me new pursuit. Lucy don't mon c. We'll sash fire volleys glenda. Hi sorry to the same you. Don't sierra heating bill wease city leija thrown and you want to leave you now. My watch moukouyou kamala key four value. I mean you could keep dancer as good as a diversion empty is can we tell them open. I started i did. Y- did something in dodge. Put up. Gary truck was yukon during molina and wash casino. Cheat fees apologised door those moving into lurches. She's to africa seeing switching nyse neck. Arctic here damage version. Premier you so many. So many daughters told us foreign Sporty since o'brien violence yell as you should care you fatah leadership school core. He's he's shirley and cheese the karachi talbot dodge. Typically into naji keycard as key. Qarase filming tomorrow to live all calico sees acute wind. Hail noel soup but otherwise he cuda jim. Mccluskey is key focused on fees commute as stone. Do these carry four hundred value. On you keep sibley is god. Don't you now. I don this dodge. Dorming him by foul compiler as jazz less so many he is so much neither strapped with another accused him. Of course. I gave us from eleven shot. Kate sees a motor co versus follow. I really to me geo zones at rising which contained break you fees a kakada's visa. Ella ella saw express pros board the speedo sonke valley but then alina lab. You said he gotta go visa. The cuban was seventeen the kalemie sized pixels only challenging thing. Donut in canoe was much weaker. Reggie coach you. Jordan was his foot in is all month not footing. Zeal body you tim. Batch records barracks conductor boss siege. Support the kiss mice. The he'll hit great thing when the west quad movies. Shopping through no west soy could dhamma muzyczka no s forces to my best fuel. Musial girl vite sober. Nagorski chamois thing so excuses recruiter. Kwesi king face reveal our building face only face per guilty face killing material. I spit esearch home. Blame the people are on their at jimmy demise complex soccer. You can do it. Goes noah shop owner. We'll see quantum abundant we'll say gosper cinemas six contributor. Baseball is a follow. You started card if you want me to. God that'd be tsim yes you do. Castelo cassia keep showing the city. Then he gone. Gotta keep catch pool. I e sipping our door man mud woefully actual. Because more since don't know cobra. Hey sakata washer key fish tim wu and who was over here usage gazetting up his damn admission god the model salty nostrils missed luther. She'll legitimate few old numerous dombi madan. Landell solve your appreciate the policies. A shadow the hornets pause unequal squad. Michael by mo by she. Tim deal spending personal eric. Otherwise they say he's bowl. Fifty samantha's vegetation reds of to boot rewired cool visual dot to wear jim with did lose. Vijay co two s human but to see a god put us our own bullhook. We'll say they helps give you own dome. similar key. vanity. Ultimate demise locally. He could unease through.

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Cereal Killers and Sticky Fingers

Happy Hour Gets Weird

47:39 min | 2 months ago

Cereal Killers and Sticky Fingers

"Are you that weirdo. Who loves weird food history. Well then this is the podcast for you. Welcome to happy hour gets weird. Hi welcome weirdos and friends are welcome back. This is happier gets weird. I'm cassie and i'm tiffany. And we talk about where chit and have drinks while we do it and we want to thank you so much for joining us for happy hour. Yes thank you thank you. Thank you mayor see. Ooh i love it. That's a little hint about what's to come in this episode. A little teaser. Okay well current crunch crunch. I don't have any hints for mine Before we get into our episode. I have to tell you this today when i was driving. Back from the grocery store The car in front of me had a personalized license plate. Which i know. I have i have issues with i. Yes so it said this. It said perfect but with no vowels right so p r f c t okay and then it said pr k. Perfect park or is it perfect prick. Oh perfect prick. Ooh either way okay. Either in the either they work for parks and recs in which case it is leslie nope or unperfect brick that needs to change his license plate back to just the standard dmv issued license plate. I also do not like personalize license plate. I think is the most nurses cystic thing that you could possibly do to advertise to people that you have a perfect prick and if you're leslie nope we know you're leslie nope we know it. We can see you Less you have a personalized plate. Then we love you and support you. Well that's no if you think it was perfect park or perfect prick. Because i need answers. I need to know. Maybe they are okay. Maybe it's like parking car park park park your car. Perfect parker perfect. Maybe i just honestly you just need to take the standard issue. Dmv license plate. I don't know why you would take time out of your day to get a specialized license plate unless it's the whale one and it donates to see life. That's it that that's the only time that we will accept this sort of situation. That is the only time so today we are drinking a cocktail for this week is a blood orange cocktail. I haven't named it yet. full transparency. I'm still. I'm still deciding on it but it's delicious and it's blood orange and for more information. Please check out our instagram. Yes it is the you know what let's just name it. Perfect brick okay done and done. So if you want a perfect prick in your life. Check out our instagram for the recipe. Yes okay so weird food history. Are you going to go. I sure lay it on me. I wanna start off by saying that. I love weird history. I feel like fifty percent of the time when i drink too much. End up about weird history. I love it and i'm here for it Source my main sources for today Article on forbes dot com and an article on history dot com. Obviously yes perfect today. I'm telling the weird story of kelloggs. Cornflakes john kellogg was born on february. Twenty six eighteen fifty two in a rural community within livingston county michigan when john was a kid. Kellogg's moved to battle creek michigan headquarters for the newly formed adventist church in eighteen sixty three because the kellogg's were devout seventh day adventists after the seventh day. Adventists so hard for me to say. This sent john along with some other young people to attend a five month course at dr russell trawls hijo therapeutic college in new jersey. John found a new interest. Although john rejected many of trawls nontraditional medical theories. The experience opened his eyes to a career in the field of medicine and more specifically health reform. So seventh day adventists are really big on healthy eating. You know natural remedy type things like they're really into taking care of their body so it's not surprising that the church would send john and other young people to the sort of a healthcare. Training is what i get. Yeah they're superintendent clean eating and whole eating not a lot of animal products or byproducts Very healthy eating lifestyle. Yeah so that's why. The church like i said sent john and these other kids to the studt to this Doctor to learn from him and kellogg also studied under other early reformers. like graham larkin. Be kohl's because of all of this. John kellogg's lifelong fascination with health and diet. Focusing on natural remedies preventative medicine and vegetarianism began at a very early age. Sounds kind of cool. Yeah and it has. Ideas obviously had this seven day. Adventists slant to them. It's kind of what got him going in this direction. Yeah by eighteen seventy three. John was the chief editorial assistant for adventist. Health reformer a monthly publication on health and dietary habits in all john kellogg wrote over fifty books and countless articles. Wow he also lectured widely arguing for the benefit of his health reforms. Calling his dietary theory. The battle creek idea which is where they live. Kellogg encouraged a diet that sales honestly kind of like hell. Oh i'm all for eating healthy but it sounds dr kellogg. I think took it to a new level. Not so cool then. I think this is more him than anything from the church. This was more him kind of ramping. It up to another level okay so his diet included no meat sparse use of eggs sugar milk and cheese and also no alcohol boo tea coffee tobacco and chocolate no coffee and chocolate or sugar or milk or meat. Oh goodness it's very. It's very limiting diet. His total health regimen which he later termed biologic living included many concepts. People still believe in today including regular exercise lots of fresh air. Correct posture sensible clothing and an intake of eight to ten glasses of water. A day what do you mean. I cannot eat a sixteen ounce rare steak wearing nipple tassels in the middle of town hall. Are you kidding me. That's actually the diet that i'm currently on mine is just full. Eight glasses of whole milk and edible underwear. That's just what you won't believe the about of weight you will lose if you have to put on nipple tassels and eat in a public forum. I mean it's just. I've lost so much weight just based on those roles alone. John also came to believe that daily animas kept the intestines clean only from disease. Okay well yeah. He is next level. Okay so i. I read this story that he went to the park and saw how many times i don't know if it was. I don't know if it was like a monkey or rang a tang or something he saw. How many times apes pooped at zoo. A and i guess they crap a lot this i. I'm sorry i don't even know how i got here. But i guess they crap a lot and because he saw that he was like i guess humans should be pooping more. Got him on this enema. Kick okay So well maybe probably just a little bit more fiber and roughage in your diet. You don't need to shove water up your app. is that what. well i think. I mean an enema could just be any kind of an entertainment is i. You full transparency. I've never actually done an enema. But i'm thinking what an enema is is like a bag of water with a to bueller piece on the end of it and you put time a peace in your cucolo and then shoot the water in there and then it comes out. Oh i was thinking just like a suppository make you know that to suppository. An enema is for some reason. I thought they were an interchange of bowl. I mean look my. I think my fbi agent has been pretty bored. The last few days. I can google it if you lay. No it's okay it's fine. It's not important this story but of course this is what we're going to focus on. Also we should say this. Our podcast is for entertainment purposes. Only we are not doctors. Oh no teachers. We are colleges journal years We are. We are barely functioning adults. So we're barely human. After after my research. I'm could probably even be considered human. I'm probably thirty percent. Maple syrup i think i might just be a bag of trash blowing in the wind. Okay so but you're thing most beautiful bag of trash i have ever seen. That is the best worst compliment i've ever received. Thank you that was actually in my vows. That's what my husband said to me. You married so most notably and this was the whole reason why i decided to this story. To be honest. John believed a diet centered on bland. Foods like cereal would lead americans away from sin one very specific sin. Okay masturbation. Oh that's right. I think that's the wrong direction that he's trying to live dolphins some fucking cornflakes okay. Because we all know. Dolphins are crazy masturbaters All right so. I have a question about kellogg and cereal and the lack of dairy. So were they eating dry cereal or were they allowed to drink. Eat it with milk. I kind of touch on that. Oh okay cool. Perfect so in eighteen. Seventy six john kellogg to take over the western health reform institute a seventh day. Adventist had founded the institute ten years earlier in battle creek to provide natural medical remedies. The institute was near closure. When john took over but with his guidance it became the most popular and famous health retreat of its time it had twenty patients when john started that ended up with seven hundred beds in all over. Two hundred thousand patients were treated at what was called the sand including henry. Ford john d. rockefeller harvey firestone j. c. penney and cw baron. They were all treated for excessive masturbation. They were at this. It's like a health retreat and resort. That the rich and famous would go to to get healthy to just better themselves. Okay okay you know like a fancy. Basically spa like a health spa but yeah trying like new groundbreaking health treatments. Just 'cause they had the money to burn yeah go there. All right got and natural remedies preventative treatments. Things like that. Okay go this. San as it was called was doing great. John was married although because he believed in living a celebrate lifestyle Even when married his marriage was more of a partnership overall things were going pretty. Great for john kellogg. Okay no sex. Running this fancy resort. He was living dream. Yeah my my dream come. True no masturbating. It sounds fantastic then. John decided to start making health food to further his age of healthy living. So as we've mentioned multiple times at this point. John kellogg believed that man's modern diets led them to carlson's john kellogg wrote highly seasoned meats stimulating sauces. Oh god and tidbits an endless variety. Excuse me dainty irritates the nerves and react upon the sexual organs dainty tidbits. Give me a boner fo. Sho dainty tidbits is my stage name season. Me baby did. And i'm season meets. That should be our new intro highly. Seasoned meats oh shit Call me season meets from now on please please. It was said that. Dr kellogg wrote about the dangers of sex and masturbation as he did about healthy living like the reason why he believed in being celebrate was because he thought that sex created disease in men. He was pretty strict about this sort of thing at at least personally. It seems so basically. John's health foods not only needed to be good for you. they also had to taste bad. Oh bland seasonless food. Yes people might. Just get fucking horny. Well i mean you know everybody knows that the more you the meet the the more orgies happen cut to cassie making dinner and just pouring full down seasoning salt honored. I mean jake cage it's like cajun and jamaican seasoning and all kinds of them. So they're just orgies all over the world that have season food. it's just a sex fest. Masturbation and sex everywhere. I don't even know how they actually can make the seasoning salts in a factory without an orgy just breaking out. I'm sorry. Chinese five spice. Are you kidding me. That one actually does make me horny. I thought i feel a little On that one like so many great inventions cornflakes was basically a mistake. Gone horribly right in eighteen. Ninety four john and his brother will were experimenting with a batch of boiled wheat yelm and left it out on the counter and just kind of forgot about it after a few days the pair found their forgotten. Batch put the dry dough through rollers and baked resulting flakes interesting and although kellogg intended to use his new invention for chewing exercises because why not just sounds like the kind of weird shit he'd make. We'll do dry bland food you would need to be good at chewing or it's you're gonna choke you're done. There was another thing that he thought. There was health benefits to excessive chewing. I i couldn't go off on all tangents of like random. He also believed like babs at different temperatures. Like i couldn't. I couldn't go off. And all the tangents. So the san guests soon realize that the wheat flakes were even better with milk. Oh who who is a rebel. That discovered that well. Because i believe the first serial that was created was just a little bit before this i believe it was shredded. Wheat was the first serial that was created so the idea was kind of in the back of people's minds although John wasn't really kind of aiming for the milk spin. Well yeah. I mean it's pretty it. It's it is sensual milk. Slow slow pour. Milk is a milk. It is promiscuous and it is enticing and it gets the people going i'm going to try to dub and some sexy music over the using that to be guest do it. So after the success of what they call toasted wheat flakes tons of imitators flooded the market with new versions of breakfast cereals. One cereal was created by a former sand patient. Charles w. post who was their biggest competitor and post was clearly inspired by his time at the sand because when he stayed there he couldn't afford the fees so he paid his way by working in the kitchen so he was like up from up close and personal with the cereal make so it was very obvious. That post cereal. Yeah wouldn't have happened if he had an estate at kellogg's resort. What wait what they call it. Health spa multiple cyril makers wasn't a bad thing for americans however who loved all the cereal options Just a little side note. This was a really great time for cereal. For a few reasons. The boom and industrialism caused people to have to eat a fast and convenient breakfast the less farmers who could spend a little bit more time at home eating breakfast. More people are rushing to work Also prior to this healthy eating trend. People were eating huge breakfasts And they were just eating whatever they wanted like. They talked about having stake in cake for breakfast. Steak 'n cake. Sounds pretty fucking bad. It was just people were eating whatever they would have for dinner for breakfast. smith towns. amazing. If i saw someone eating steak in cake i would immediately assume that they were insane. I don't know if it was like a meal of steak cake but it was just like whatever you had leftover or whatever or cake just what was in the fridge. Whatever for whatever yeah and people were feeling the effects of eating heavy. It was basically an epidemic of indigestion like people talked about it constantly. People were not feeling great because they were just kind of eating. Whatever the hell they wanted right. So basically cereal was the perfect solution to a multitude of american issues Unfortunately the successive kellogg's cereal and the sanitarium didn't prevent other issues from a rising Will kellogg john's brother Never had a very good relationship with his older brother. It seems like john was a tireless workhorse and considered his younger brother lazy. John as we can all kind of pick up by now also had extremely high standards for living a moral life. Yes some say. He was a fanatic. We can all agree on that. And i'm sure that nobody including will could live up to his high standards. Right will want it to take their cereal into another direction. He saw the success. That post was having post. Cereal was so popular and basically will want her to piece of that serial pie like he wanted to get in on that shit right and john didn't really wanna change has health food. He didn't want to add things to it to make it more appealing to people. He didn't really care about making a ton of money off the cereal he would even tell people how they could make it at home. He just really wasn't interested in breaking into the market like that so we'll start at his own cereal company. Aptly named kellogg's no. I did not know that. He chose the rooster as the company mascot. Because will like that. The welsh word for rooster. Which i'm assuming it's pronounced. Kyle log sounded like his last name. Oh my goodness and being the fun. One will added sweeteners and flavour enhancers to his kelloggs. Cornflakes cereal he also began an aggressive marketing campaign that changed the way companies marketed. Their products soon kellogg was a household name and the rest as they say is history so the next time you're enjoying a bowl of cereal. Remember that its creation stem from a man's dislike or maybe even fear of masturbation. Oh my goodness that was so pardon the pun juicy. I did not know that will swooped in and basically created an empire from johns lack of The anything good well. They pretty much had created the cereal together. I know that it was probably started. Because obviously john was big into the health food trends but they they pretty much invented the cereal together and i just think that will basically saw this huge opportunity and john wasn't interested in it so why not. I think that they had disputes. After the kellogg's company got started. I am not sure how their lives together ended but I think that sometimes if you see an opportunity you just have to fuck and go for it. And john would've never put sugar on a serial anyways we all know that I mean obviously sugar is just fucking sex dust basically it is it is the ultimate a little bit extra onto my coffee into my hair in the morning whenever just to get me going i mean i love it. That he was like yeah. I see an opportunity here and we're going to go big or go home and masturbate. So i feel like that is. I did not know that. I did not know that. And now if you're ever on jeopardy you'll know why there's a rooster on the box. Yes that was amazing. Thank you so much for telling that story. You're welcome well not so much switching gears because i also in covering the well. It's not really the history of it but a fantastic history of another breakfast condiment. Not exactly food maple syrup. I will say that. Maple syrup probably doesn't make people horny. Oh it for sure does oh okay. Well i'm just saying personal experience. I thought it was in your story. Not just a personal opinion. Wow okay. I'm sure that these people in this story have had sex in their like. Okay anyway let me just get to it. So what is in this twisted tale of pure canadian maple syrup well the nectar of the gods. I'm certain that maple syrup kim before. Miracles save relationships. There is nothing that it can't do in fact at times. I probably have more maple syrup running through this temple of a body. Then i do water. And i'm fine with that. That's alley like but back to the story about to tell. We have a syrup cartel assert black-market barrel runners rebellious independent syrup tappers and the biggest heist in canadian history value that eighteen million in liquid gold from the french canadian hills. Also perhaps maybe you might hear bad french canadian accent and many butchering the french names. So buckle up buttercup. Did you know that. The price of syrup per barrel is higher than crude oil coming out of saudi arabia. I did not know that it is super expensive. Imagine if the beverly hillbillies would have tapped into maples instead of oil next fucking level rich so maple tapping can be an inconsistent business. Attackers income is based on what the season yields so in nineteen sixty six a group of rappers. That's autocorrect maybe. They did ramp. I don't know but tappers got together and decided to form a maple syrup syndicate in quebec. They call themselves the federation of quebec maple syrup producers or f p q for short. The idea was to make maple syrup tapping distant and profitable business but like with most things with with good intentions can quickly turn into a powerful maple syrup gardell dominating seventy percent of the world's pure maple syrup supply it's a slippery slope the f. b. q. Wanted to create a large reserve of maple syrup. They if if they experienced a low yielding spring they would sell from their reserves stabilizing costs of sir to beat the inconsistent pricing of the competition south of the border which is us in the united states. Make sense though yes to build this reserve. However they implemented strict regulations the tappers in quebec had to abide by maple producers in the quebec area are required to join the fda q. No questions they have to join. Then they're required to send a specific amount of maple syrup. They have tapped from their trees on their property. No less no more than the f. b. q. inspects taste and grades the syrup the fda q. Then sells portion of that syrup and they store the rest in the reserve out of every barrel they keep fifty four dollars off the top no matter what they sell and what they put in the reserve and this is for advertising testing grading selling it consider attacks or processing fee if you will however tappers only paid for the syrup the reserved cells and sometimes it takes years for them to sell syrup. So in quebec's surp- community. There's a very clear line drawn in the sand between the fda q. And the free market up sellers or the free market tappers an attacker is. I don't know if that's an official term. That's what i say it's someone who taps the trees and gets the maple out of the maple trees so the fda q. Is interesting because some tappers are willing to give up a little bit of their freedom for security and some tappers who live in quebec. Want to be able to sell free free on the what's called the free market which they can sell to. Whoever they they choose they can sell as much they want or as little as they want. So it's it's complicated. And i don't know the free sellers would say they were like a mob per se And the fda q. supporters would say they are Good for the maple community in quebec so the free sellers or tappers who do who live in the quebec area and don't want to be part of the fda q. If they don't abide by the rules they can accrue fines that total up into the millions long legal battles and even seized maple trees. Jeez yes this is. The most canadians story i've ever heard. Also it really truly is so think of neighborhood and let's say for all intensive purposes. There's a neighborhood mob and in this neighborhood that's run by the mob. There's a price to pay for doing business. The mob will protect your business. Bring you business. But there's a fee and a price that you must pay without questions and rules that you must follow without question. It's kind of like that. Some people consider but more sophisticated powerful and well connected within the canadian government. That's of some people's opinions so while the idea of our friendly upstairs neighbor running a powerful syrup. mafia is intriguing. where really here for the highest. So on any day this reserve can hold up to seven point. Five million gallons of syrup there are vats upon vats upon bats turning syrup warehouses of white barrel from floor to ceiling with searle syrup labeled light extra light medium amber and dark waiting to be sold to pancake and crepe lovers across the world. Everybody loves syrup. I haven't met one person who doesn't love syrup. This estimated street value is a hundred and eighty five million dollars. Oh my god. Yeah i just imagined. Willy wonka esque factory behind these doors. Just something of wonder and amazement mean with that. Be fun like the river is maple syrup instead of chocolate milk. Yes yes sir. The f. p. a. q. Only inspects the serb once a year and the barrels are very heavy. You cannot be. They can't be lifted by a human. They have to be lifted by a forklift so it was a surprise in two thousand twelve. When during an inspection one of the barrels was tipped over by the hand of an inspector and toppled down on the very top. It was kind of scary. He said to his surprise he tapped the barrel and heard a drumming sound. That only meant the barrel was empty. thinking it to be an inventory mistake. He went about his inspection and he found another and another and another and to everybody shocked discovered. The contents of nearly ten thousand barrels of michael syrup had been stolen. This led to one of the biggest canadian investigations of all time. Quebec police. The royal mounties and us customs deployed nearly three hundred investigators combined to this warehouse so that investigators discovered that oh that over the years two thousand eleven to two thousand twelve. All of the theft occurred and they realized that might have been an inside job. But not somebody that worked for the federation because what the federation did or the f. p. q. Is they actually didn't own any of the warehouses they rented them. And some of these. Warehouses were shared space so they had other renters using other warehouses so they figured that it had to be someone with a key code an access code but not someone who actually worked for the fda q. although these warehouses contained millions of dollars worth of inventory they did not have cameras what they did not have cameras so they had no idea they had no idea who stole the syrup other than the it was somewhat of an inside job so they began just hitting the street and following this river of liquid gold that spread across canada and into northern america. A united states so they tracked down and they found a bunch of barrels But they also found a bunch of sir. I don't know how they tracked down the syrup in all the articles and my sources at the end in everything that i've seen they didn't say how they discovered. It was the up. There was just a trail of syrup. There was literally a trail of syrup and they just followed it. No not to make light of this. Police work they actually. It was incredible like just back to basics. Follow where the syrup went police work. It was pretty incredible. Everything that i've read it set like the investigators just like grinding Police work trying to figure out who stole this and where it went and how to recover it so what these thieves would do is they would break into the warehouse. And at first they started using forklifts to take the barrels out and they would trent travel. They would excuse me transport the barrels to what they call the sugar shack deep in the woods. Close by but deep in the woods and then they would siphon out the syrup put it in their own barrels and then they would refill the f. p. accused barrels with water. And they would bring them back to the warehouse because they knew that they only expected. They only inspected every year and if they were full nobody would notice because it could be years before they went to sell the sir open and discover that it was water so smart but then they started getting greedy and the thieves started siphoning the barrels straight from the warehouse. So and that's how they were really discovered. I mean these barrels were six hundred pounds. I picture it like when people used to siphon gas out of car with their mouths on a picture of them doing this with syrup and it was just a large yellow bear with a big tummy and a crop. Top and his little friend with anxiety of winnie. The pooh outfit described as a crop. Top and cropped top wearing bare super debbie downer friend and then the one that's always bouncing off the walls and it's just and then it was just a tree they found it was a trio. It was an anxiety. Ridden piglet and tiger with adhd and. The ringleader was really just a very hungry bear wearing a crop top and really sad jackass. That's right yes you're was my favorite one. I can't believe you left him out at e or with your favorite. Yeah i mean. Obviously tigger was my favorite because yeah we are both the same The it took them almost a year to track this down and they found they found some barrels in a candy shop in the united states in vermont and the owner was like i had no idea was stolen. Sir and what ha. So the ringleader of this highest is pretty mysterious. I could not find anywhere that it said how he had access. I think he was the owner of one of the warehouses that the the f. p. a. q. Rented or leased from him. So that's how he had access to the syrup but also and his name is richard valet and his father raymond valley a was actually a free market syrup seller. So i'm thinking maybe it was a coincidence. And i think maybe richard valley was one of these free market People that had something against the f. a. q. There's very many layers to this this story and it's just it's it's just about syrup. It's so interesting okay. So the people they they basically did like four hundred interviews. They went all the way to united states. That you like. I said the. Us customs got involved. They try to track down the serbs much could and Up to thirty people were charged. Okay so we have the highest ring. The ring leaders the people involved. So we have richard valley. Who was the ringleader and he Got us to the warehouse. And then we have raymond valley. His father who was a syrup dealer in the free market and then we have intimate saint-pierre who was also a syrup reseller or serb dealer and the free market out of new brunswick and then we have a vic koran. He was the insider who spouse owned the fda warehouse and that's how they got access to the warehouse and then we have a sebastian ju- trust who was a trucker who was involved in the solan syrup and he to this day claims he did not know that it was stolen syrup although he got it from a sugar shack in the middle of the okay i pictured all of them as characters from the pool. Now at this point this whole thing is being reenacted as a cartoon in my mind for one for two. It's always impressive. I don't know if impressive is the right word. But it's always crazy to me to think that like. How do you get these crews together. How do you put feelers out for. Who's going to actually be involved and then not immediately rack you out or who's going to say yes well. It was interesting. Because i don't know if you put your feelers out there i've never Organized crime ring which bucket list just saying should definitely do that in our golden years. Okay so richard valley. I don't know a couple of different articles. Set a couple of different things so they say that he was part of the free market and he had it like a vendetta against the nba. Cue or they just and then another show. I watch netflix. Show which was fantastic by the way recommended. And i'll say oh my sources at the end like i said but they said that he just brazil really into syrup biz in the business but he saw an opportunity so i don't know but what happened. Is they started adding more and more people. And i think maybe the new people got Greedy and then started siphoning straight from the barrels in the warehouse and also what they did is in the warehouse. They have these special forklifts that have like little hooks and it hooks on top of the barrel and on the bottom of the barrel. And it doesn't leave. Any markings will what they use is just a old forklift that they like grabbed it by the sides and they left scrapes all over it and also the barrels that they filled up with water started to rust. How restorations on the outside because of condensation from the heat and temperature change. which syrup doesn't have condensation so they knew that something was going on with the boroughs. Once they started to investigate how many barrels they're actually wear based on rest in marks and Obviously somewhere lighter than the typical six hundred pounds and some were empty so these men were Brought to trial for this theft and richard valet was sentenced to eight years in prison and he was also given a nine point. Four million dollar. Fine out you outlaw. Yes and if the find wasn't paid he was given a fourteen year extension shut. Yeah so raymond valley He was convicted of possession of stolen syrup. attorney saint-pierre was Convicted of The trans the transportation of stolen syrup Sale of stolen goods Avi koran was sentenced to five years plus a one point two million dollar and sebastian jutras. The trucker was also Convicted and given eight months in prison for the transportation of stolen syrup. Which is crazy. This is all about syrup Yeah it's like out at the level of like drugs or something but it's just maple syrup is really is. Just maple sir. That is crazy. But i mean it doesn't really matter what it is. If you could make enough money off of it a crime will occur. Yes and so what they did was they were able to sell this syrups to legitimate buyers so the chances of at one point in our life eating this stolen syrup is really high. While i'm happy to be an accomplice and that was a two hundred witnesses they truck okay so now at well during the trial Richard said that he was actually held at gunpoint and told still the syrup which the jury did not believe Okay i mean honestly it would be better to say that you ate too much syrup in you were you slipped into a food coma and you you blackout you do judas blackout and you stole ten thousand barrels of syrup. The warehouses now are are really under. Lock and key there guarded. They have cameras. They are considered the holy of holies. It is a canadian treasurer and they take their syrup security much more seriously. These days and and none of the syrup was really ever some was confiscated but most of it was sold to the black market and consumed by the waffle eaters of the world. And that is the story of the great canadian maple syrup heist official name the on record largest agriculture heist in the world. I believe it isn't that wild. That syrup is more expensive than crude oil. I had no idea That's a great story. I can't believe i had never heard of it. I'm really into these kind of true crime stories. That are not you know super dark. Yeah we're talking. Serial not serial killer today. You should've probably started with that. I wish you. I wish that was a perfect intro as our let me my is really quick. Now that i'm a ass backwards. So i watched the series dirty money and it was the maple syrup heist episode and money on netflix. It has two seasons. It is such a good series in. It's basically like white collar crime. I'm into that. It is so cool It's such a. it's like true crime. But you know if if you want a different sean shauna of true crime checkout dirty money because it's pretty cool and yet you tiffany and i are into the trump the white collar true crime because it's so interesting and it's you know the underdog of the true crime genre. Think most people go straight for the blood and guts and sometimes it's nice to have a little story about you know a heister to even if it is maple syrup. Yeah oh and also wikipedia and a article in wayfair written by rich. Cohen called inside. Quebec's great multimillion dollar maple syrup heist and i thought that was interesting. Because there's too so many layers that you have the free market tappers maple syrup tappers and then you have these big What people would call cartel and they're just operating openly within everybody to see maybe questionable business practices. And then you have this guy who's like well. I have access to one hundred eighty five million dollars worth of syrup. I might as well i mean. Isn't it like you said it's so canadian right. If they're gonna do heist it's going to be a maple syrup And look we've got out of this episode without my bad french canadian french canadian accent. I'm honestly a little bit disappointed about that. I know well. I figured what touring the names was cringe enough. I guess that wraps up our episode today. Yeah thank you so much for listening everybody. We truly appreciate it. We have some new listeners. Coming in and it's very exciting for us to grow our little weird yes unity and today happy hour. It's a shot of syrup. Everybody for on the house around on the house. You're going to buy all over listeners. A single shot of sir. Yes very generous of it is. That's expensive anyways. Thank you so much for listening. Tiffany said we so appreciate all of your lakes and reviews and the subscribes that you give us. We're are just so thankful and on that note. Love yourself wink wink. Lock your doors and your syrup vaults and light. Some sage cheers cheers to that

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Podcast - Cultura - Voc  Arte! - HON KON GARDEM -#3HKG

Podcast Onion

1:17:50 hr | 6 months ago

Podcast - Cultura - Voc Arte! - HON KON GARDEM -#3HKG

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Chef Jasmine Shimoda's Burrito Rage

Forked Up: A Thug Kitchen Podcast

00:00 sec | 2 years ago

Chef Jasmine Shimoda's Burrito Rage

"The following program is brought to you by your friends at podcast one. Podcast one presents four dub dub kitchen podcast, the show that food politics and pop culture all while China give and now for your host, Michelle Davis and Matt Holloway. Welcome to fort up, your go to podcast for all things. Breakfast burritos, Banda, Kurtz and bureaucratic bullshit. I am at Holloway, Michelle Davis. That was really good one. That was really got got an Espresso. I'm real tight sharp fired real sharp Linders today. We're talking masturbation Tigers and more pink slime, usual us, very on Brown's later joined by chef Jasmine's Shimoda to talk about how she became a top chef for Stoner's and her restaurant fuel fifty two yards about skip fourth step sharpen those knives. Its fourth step does kitchen podcast. What's up, Michelle? Nothing better. Do I feel a lot better? I got sick this week, which is very nerve wracking because in an office of two people. I am very ready to immediately get sick by that. And then the whole company is down. You're town. So worked out you were in Santa Barbara. Yeah. I was on was over the weekend. I was in Santa Barbara for like one day meth lick home going down. Do I didn't do anything. I literally just slept. Every time. I woke up I would eat like a couple of bananas chug elderberry bearings. Go back to sleep. Our secret dirty hippie shit is the guy elderberry syrup the nighttime one that you can find it highly recommend it because the elderberry helps built up your immune system. But the nighttime one has all these herbs that just knock you on your fucking ass, but not like Nyquil where you're in a coma, and you wake up eighteen days later, and you're still exhausted elderberry is hippy syrup. Yes. What is it's the purple drink for. They got the double styrofoam. But it lets you wake up the next morning and feel totally normal. And so sometimes if like my neighbor is being really loud because share a wall my bedroom walls, like the living room of their place. They're being loud shit. I just took a bunch of. But myself with it I'm going to sleep. Yeah. And that's you needed to sleep. So I went from one hundred three fever to back to normal thirty six hours. It was a miraculous recovery. Very proud of you for acting. Let's the time. That's like, no. I'm not that sick. Like, I'm just gonna go run five miles and then like she's yard work. But the thing we got way too much going on right now that I'm like I can't afford to be sick. Yeah. Sick. He gets really fucking sin. But anyways, you you were on then you came back, and you will work in on some new recipes for the fourth book. So we're in production of the fourth bucks were recipe testing all the time you guys don't follow us on Instagram. You absolutely should sneak peek in the stores at kitchen and you'll see all the stuff on cooking, especially if it's photogenic. But I was looking on a chocolate raspberry Baabda, which for those of you don't know it is an enriched bread. It's like Jewish polish origin, and so it's kind of how would you describe it? It's delicious. Yeah. So it's like if a cinnamon roll with a full loaf of bread, and so it's all braided in. But instead of cinnamon sugar I did melted chocolate and fresh raspberries, ROY because we were trying to do that for Valentine's a week ago. But we you were recipe testing, and we didn't photograph it. So we just threw up the lasagna from Doug kitchen one. Yeah. And we decided to keep it for the fourth book 'cause it's a little bit more complicated. We'd like to try to keep more vents because there's rising it belongs in the book. It's fucking. It. Looks great it really with. I did a gallon tines the other night for all my girlfriends, and I made two more loaves of it. So they could try it out to and a baby. It's a hit. Well, yeah, we're still some people on Twitter were asking us about the book. It's not coming out this year. I'm spoke of set it on earlier podcast say it again, we're turning in the book this year. It's gonna come out in fall of twenty twenty. Yeah. It is. It is cooking throughout the year. So like spring summer fall winter like we're doing all the seasons. Everything that's produced. So we need a full year to cook. It to literally coke are waiting. And everything so staging to that follow an Instagram and check out our stories. They were they were asked. If Wally found a home on Twitter, and we still have you still with us. He's gone up coming meet-and-greet, so fingers crossed you. Now, it's like the bachelor. While he has been dismissing candidates left, and right and nobody's good enough are prints, and so has got somebody coming up. So we're feeling pretty good find that when people meet him because he's he's like a thick dog. Visit boy they're kind of like, oh, I thought like, you know, it's like, oh, maybe she's, you know, go to a breeder because they don't want. They don't wanna mutt. Like, some people are weird about it. I think it's not even that. I think it's getting a lot of first time dog owners Wally and if you're not used to a bigger dog. He can look a little intimidating even though he is the sweetest thing in the whole world the trunk. Oh my gosh. And he just loves his little belly scratches, and he's been like extract because it's been raining here in LA. So he's been cooped up. So he's just like putting his head in our lab. And like looking at us like make it dawn while he is good. He's still with us. We're still trying to find a home. So yes, some people ask asking about. Him. But yeah, I want to say thanks to everybody who listens to the pod implies the merge. That's how we can foster dogs and how you know, we can work with our homeys over at L A animal. Rescue Elian cloud, nine Elian cloud nine. Yeah. Eliana worse. They do more than just cats dogs pigs dogs horses. Like, there's there's an animal in a bad situation. Like L A, and we'll rescue is there. Absolutely. And LA on cloud nine they work with people experiencing homelessness, and they also help their animals a lot on and make sure that they get the shots or you know, there's anything that needs to be treated yet. Because a lot of the time when you're experiencing homelessness, and you have a pet the pet is the only person who treats you like a person and so often the percent and their animal gets separated if they do try to get any care from any kind of. Joe into his shelter. One of the first things that they tell you know, pets and so L A on cloud. Dine works to keep them together. And to keep both of them happy and as healthy as possible. So all of you guys supporting us help us support organizations like this. So we really want to think y'all maybe maybe you don't you're sick of hearing about us, and you just want to support them anyways directly giving money LA animal rescue LA, cloud nine those are two of our our animal, homey companies that we work with and. Yeah. So that's what this going on our wall. Even what about the Luna update you brought her up last week the. Yeah, there's a pit bull that she was in a terrible shelter. Not hall. Dog shelters are good shelters. A lot of them are underfunded. And they're, you know, they just don't have the resources thing. You take your these animals so Luna this poor pit bull. She she's been in his bad shelter and she had a upper respiratory infection. You see that photo. Over with the like the booger. Her face looked at the camera. Like, no guys. It's okay. She just you could tell she had the sweetest disposition. Even though she looked everyone. Everyone who's Annelies is like she's the sweetest. Oh my God. I fucking but she's out the they got her at vet now, and she's doing a lot better. And then there was a really sweet German shepherd named lady last week who had some blockage and she needed merging surgery, which she got. And that is things to you guys for supporting us see if fires left to right here. Yeah. And like I said just cook go to them to fuck us. By books. Yeah. Don't stop by boat. But you know, whatever, I I hate when you're like checking out at the grocery store, and like, oh, do you want to support this organization? I'm like motherfucker you make billions of dollars don't you support them? So. Kimmy your plug on the organization, I'll donate to them directly. I am I going through your cast registered. Feel good about that drives me crazy. And also like everyone in line. Just heard me say, no, oh, no shame. As a former cashier like they have to ask. And so they don't care what the answer is just answer and move on. Don't give me this whole fucking spiel. Like, I don't want to nobody else wants to hear it. So if you're feeling guilty at the check stand this is your audience is checking out right now. Yeah. And we're like, hey, thanks for shopping. Yeah. With kitchen today and listening tour our podcast, if you would like you go to L A animal rescue or Ellie cloud nine donate some money, but they can say no, we don't have to hear it. So. We shit. Let's give on the news. I don't know what the fuck we're talking about. Now, I'll guide us in. So we got a little this week and food history. Baby. Right. So in nineteen zero six the battle creek toasted Cornflake company was founded by a will Keith Kellogg to manufacturer everybody's favourite breakfast cereal. Cornflakes? Yeah. So that was this week in one thousand nine hundred six okay? So now, the company is obviously known as Kellogg's you guys all know that their products are manufactured in eighteen different languages and marketed in over a hundred eighty countries and their brands include such conic food products as jiffy eggos Rice Krispies cheese it pop tarts, Pringles and other seemingly hippie brands like bare naked and Kashi like holy shit. Right. There's a lot even less than even like a sixteenth of their portfolio. There's a lot of like hippy companies that I'm like, oh, you just owned by Pepsi. Yeah. But when it gets much crazier than that. So cornflakes were originally developed by w f Kellogg and his brother John Harvey Kellogg to feed the people staying at their other business venture the battle creek sanitarium. There's a lot of questions. So so the Kellogg family had they had a sanitarium. Yeah. And so it was like in battle creek. Yeah. I'm just in. He was okay. I'll keep listening. There's a I'm trying to pay attention to this shit. Does not make sense. Okay. So if that wasn't weird enough John Harvey Kellogg was extremely anti-sex. Okay. He famously never consummated his marriage and all of his children were adopted. Okay. So naturally he was against masturbation as well. Okay. Even more. So so here's a close dude as patient zero of insoles. Quote, if elicit commerce of the sexes is a heinous act or a heinous sin rather Kellogg road, self pollution is a crime, double doubly abominable don't masturbate. So he thinks masturbation is twice as bad as sex, and he thought sex was so bad. He never fucked. His wife, those Kerr's poor woman. You know, he'd be so bad at that probably for the best. I choose probably masturbating where she could get matching what kinda shit he would have been into anyway. He thought masturbation was the source of tons of ailments. And so he was really committed to stamping it out at his facility there in battle creek. Okay. So that's what he was focused on. And he thought that meet and certain flavorful or season foods increased sexual desire, and that plainer food, especially cereals nuts could curb it. So he just walks into his family sanitarium. Well, he and he's like all these all these crazy people are just horny. I need they need. They need bland food. It wasn't just for crazy people. Also at the beginning a place where the like elites went to recuperate and get into well house. So it kind of started like a wellness sort of spa thing like with rigor, and then kind of devolved, but I don't think when I hear the word sanitarium. I don't think like resort. Conditions. Sign of the times. So so he thought plain food could curb sexual desire. So he developed cornflakes and granola and feted all of his patients. Okay. So his brother saw the potential in the products and began selling them to the masses leaving out all the masturbation fucking craziness. Right. And it led to a falling out between the brothers zero regional Kellogg. Cereal was it like Dr bronner's. But it it had all the tax owners, Dr Boehner's Kellogg shoes. Like don't dome ouster bait over the label. That's why will form the company this week in nineteen o six and his brother was entirely left out of the operation who should oh. Shit into mount. Yeah. So Dr Kellogg was way too busy obsessing about sex to see this business opportunity staring in the fucking face. Okay. So it's brother went off meet all these jillions of dollars, but he's focused on sex. Not like, he's he's the anti horny. Yeah. He's he's so horny these come full circuits longer Hornets. One would think that he was actually the horny assed thinking about sex more than people who are fucking. Okay. So so that it's interrupting his life fucking with well made will mass marketed cornflakes and ended up founding what we know is Kellogg's while his brother stayed on this weird sex tangent. Okay. So for people with particular nasty masturbation habits, he went even farther than. Just prescribing his cereal, right? Like if you're trying to get me to stop masturbating, and you just gave me free cornflakes, eat the cornflakes masturbate in secret. But in addition to this bland food, these crazy people in the or these wealthy people. Yeah, they need. He he had other regiments for them. Yes. So four boys he suggested threading silver wire through their force more skin to prevent erections and cause irritation, and we'll also a huge advocate of circumcision because he thought it would curb masturbation just reading that in our outline. Yeah. The prevented direction. Bills words alone. So for girls, he advocated the application of a carbolic acid to the clitoris to burn it. And then to discourage touching it. We'll fook. No, you're gonna touch it. You burn the hell out of Christ this week guys. Enjoy a big bowl of carn flakes, and then go fuck someone special or yourself just really show it to Dr Kellogg and dedicate that orgasm to will Kellogg. I hope. Do you think that do you think is brother cut him out of the family money? I was thinking that I was reading that. I didn't have enough time to research it farther. But yeah, I wonder if the Kellogg family tree split, and so all the doctor Kellogg's adopted children got left out of the bazillions that will Kellogg mate and Dopp kids yet a bunch of kids because he wouldn't fuck his wife. What's who is this guy? Bonkers, you know, we'll follow up if we get any more hot dirt follow up. This week in history. Have any old Tian Dr Kelly fucking hit us. Let's get moving to some contemporaries. People's brains. Some modern news. This week. A stone found a fat ass tiger in an abandoned house in Houston this article, I saw it like in my newsfeed, and it was breaking my heart a little bit sergeant Jason outta road of Houston. Police departments livestock animal cruelty unit said, quote it concerned citizen called three one one. They were trying to get into a house to smoke some marijuana. We question them his to whether they were under the effects of the drug or if they actually saw a tiger. They saw tiger in this building this vacant house. That's obviously been abandoned for some time in quotes. So well, okay. I love that. They thought somebody was both so high that they holy aided. A tiger on marijuana which I've never loosened a fucking tight. I've never if you hallucinate on marijuana. It's not marijuana. Someone's laced it only thing that happens is like did. I remember to do that. Wow. The enjoy full. Yeah. That's the worst that happened. He might have loosened. This tiger put the person was so thoughtful that they didn't call nine one one they called three one one. That's the Mark of a not high person that's a considerate acts. Dispatch. Like, hey, man. Like, you're seeing Tigers who's your plug. Because some of that we'd man. This house had been abandoned for some time. So the tiger that they've found is weighing in at three hundred and fifty pounds was kept inside of a garage with the garage door held shut with only few straps and a screwdriver. Could you imagine? If that fat ass Tigers scape. Well. A matter of time the tire definitely would have gotten out if it had run out of food. I assumed the point of them talking about it as they were like, yeah. The tiger could've pushed the door open like could've gone at any point like poor be. So the tiger which rescuers affectionately named Tyson. Of course, aided has since been safely moved to sanctuary just south of Dallas where it has its own enclosure a much healthier diet, hopefully and enclosure much larger than estander garage. Did I could send that video to you them transporting the tiger, and it gets out and sees the grass, and it's one of those heartbreaking things when animals they're out in the sunshine, and they like the turf. Yeah. And they're like Thuc. Yeah. No more concrete. No more bars is heartbreak and that and it's bad ass. Tiger says looks like a big house cat, just see. Just see. Fifty pounds. Is it fat for Tyco? I mean, I was looking like it depends on the age and the size and everything. But essentially this tiger was overweight because it didn't exercise Tigers wasn't that? He was fat. He was out of shape, right? Because Tigers tiger's can be like five fifty. But they can be shredded muscle, right? Yeah. Okay. That makes sense. Yeah. So this is a great story. It's got Houston. Yeah. It's got weed and has gone animal being rescued. Yeah. This is a very solid VIN diagram of our brand. I want to interject with a fuck. Everybody who gets exotic pets note. Yeah. For sure you fuck you all day. You can't take care of a God damn tiger. You've no business owning. Tiger people. No one has business owning tiger. I don't care. The fuck. You are this goes for exotic birds exotic fish exotic fucking everything like you can't give them what they deserve. So it's over yourself. Houston drug dealers. It's not having stopped being fucking one hundred percent drug dealers. Yeah. There's. Orthodontist fucking tiger. I guarantee you is that there is some drug dealer in Houston. Who probably got it when it was much younger, and it was cute, and it was like an easy flex to be look at my tiger. And then it grew up, and they were like holy fucking shit this animal like tears, everything apart, and we need pounds of meat. Yeah. Like like so much God damn meat to feed it. I can't even my reason. It was fat when they found it. There was just like a stack of meat next to. Yeah. That is awful it breaks, my heart. I'm so glad it's a much better situation. I love that they named it Tyson. Because of course, they did from the hangover movie toys, Mike Tyson. Is this weird character who is this is in the middle of his own vendetta gram of he's he's a like, he's a complicated, dude. Yeah. So he is. In the middle of exotic pet owner. Okay. Men who beat the shit out of women and vegan you only person in the middle of there is probably Mike Tyson. Yeah. Diagram exists for Mike Tyson. He's a couple of gated man. But good name for a tiger. Would you think was going through? Yeah. Because those I thought when they were like, yeah. This guy or whoever we know it was a guy move on. Broke into a house smoke weed. I wonder what's what's going through their head. All you know, snuck into places we we shouldn't have been. We'll see. Who amongst us hasn't broken into a dilapidated home and smoked a little grass now. And then absolutely where I grew up. It was construction sites construction sites for good. That's where a lot of my friends lost virginity and got high for the first time or elementary school playgrounds or a state parks. If I have kids one day, and they're just like I'm just going to go for a drive. I'm like ninety nine you're going to construction site to either have sex or smoke. Goes for Dr. I went for a drive at your age. I know the fuck that mean he doesn't even said we're going to drive. We said we went to our friend Ahrends house because everyone knew she was super super religious. So like, they wouldn't call it wouldn't law on my mom didn't want to talk to her parents 'cause they were so religious. So they would never check. And I haven't seen Aaron in years. Another good one not for any kids listening, but garage rooftops are good too because that's usually Email parking garages because that's the only part of the parking garage with her no security cameras. There you go. Did you have some crazy religious friend like finger Bangor roles? I don't wanna say is names. I think he's I think he's like the a prominent career now. It's not gonna. I'm not gonna put on blast. We're all young and did dumb ship yet. He would he would come to class and brag about like finger blasting his girlfriend at a parking. Dude. Shut up like nobody wants to hear that. First of all, none of us believe you second of all that's a weird law. Speaking of fat cats occupying houses that they shouldn't. President Donald Trump had his medical one sheet released to the press this week or as radioed his own his physical. So last week White House physician Shaun Connolly conducted the president's annual physical exam and reported Trump has gained weight since last year, which I mean when they did his exam last year, the one thing the doctor was like, yeah. The only, you know, he's in good healthy stand to lose a little bit of weight and Trump was I no gaining. So he's weighing in at two forty three with a BMI of thirty point four, which is clinically obese. So just for reference it's recommended that a seventy two year old man such as Trump should maintain a BMI between eighteen and twenty five a BMI for a seventy two year old man over twenty five is considered overweight and a BMI over thirty is considered obese and Trump. Like, we said a thirty point four eat is more common for men of this age to be underweight, which I was gonna say I don't track. I don't know a lot of like seventy two year old, man. Yeah. I think you've tasted everything at a certain point. You're just fucking over it, right? I just feel like you're appetite kind of slows down. Yeah. So like, whatever. So this data was pulled from the US department of health and human services, which I run as the photo of the president on their homepage. When she's not either health or I mean, vaguely human. I don't think Trump could pass the presidential fitness challenge that we all have to do is kids CO. No, we talked about this like last year when we very first launched the podcast. Let's revisit it. Yeah. What do you have to do in the presidential fitness challenge? They don't do it anymore. I want. Yeah. Sixteen or twenty thirteen. But when we were kids do the presidential fitness challenge every year until you're like seventeen or whatever, and it was a pull ups v sit and reaches which was like touching your toes situps or curl up. They called it. Sometimes they did a thirty foot shuttle run, which is really just like a sprint. And then a one mile run. He's not doing any of that. He's not doing the mile run. There's no, wait. Listen, he gets winded doing speeches. We all hear the breathing. Like, he's having a hard time saying just words. Yes. So he's not doing a single pull up let alone like a sprint. Yeah. It's so, yeah, I I understand why they got rid of that. But like, I know there's people listening are like, oh, you guys is fat shaming like not like listen. He is he's not just an elected official. But he he's literally the highest leadership position like in the United States like arguably the world, right? So weather holds that position. I mean, they're seen around the world like a dozen times on television in the heart about on the radio all over the world. And they're like V leader of America. You know? So I guess he's a good representation of us right now. Like, I I think we deserve an obese president. And I mean to be fair BMI is no indication of health. I'm I the science around BMI is very controversial. And by no means can somebody who has a higher BMI not be healthy. But erase spectacle of his BMI. I don't think anyone's arguing that. He doesn't look like the picture. That Trump is huffing. And you know, what I'm not expecting the president to be like shredded or anything like, especially like anything more important thing. Yeah. Anything north of like six years old? I feel look whatever. Yeah. But the last championship team of American athletes. Visit the White House as part of like winning the championship. They were served cold fast food. Yeah. And I just think that it's a bad message that we're sending to to the American people that you have an obese president who serves fast food to athletes in the White House. Yeah. I not even obese like it's an unhealthy president. Okay. That's more friendly. I guess you'd be nicer than me. So he's he's a fucking piece of shit. He's not a piece of shit because his BMI as a little high. Like five people just turn the podcast. Yeah. I don't know. I mean, there's photos of the last president in office is dunk it on people, but he was also smoker. So take one leave one better that I'm just saying it goes of what you believe politically. I would like the person sitting at the table negotiating with other world leaders to be like arm wrestle with them. That's fair enough fair enough to that's just the you heard about girth. There's about this. Yes. That's people obsessed with getting his real like health report. Right. And it's like base off like the birther movement. Yeah. Who who were like trying to get Bhamas real he releases birth certificate. But that wasn't good enough. So they they were like there's another one so the girth or movement. Yeah, it's people who are just trying to get his his health records are sealed yet. But it's like there's all these conspiracy theories around it like have you heard the whole Jeb Bush conspiracy theory, no. House. Okay. How Trump's one sheet has helped when cheat lists him as seventy five inches tall grew which is six three. Okay. Jeb Bush is six three okay. And all the photos of Trump next, Jeb Bush. You can see that Trump is significantly shorter than Jeb Bush. I'm gonna this weird fucking lie. Like, so many things that the Trump administration. First of all, I will say the numbers on the physicians one. She I do feel like these are these are the fudged numb. Yes. What really? So you're round. You're right. He is shorter. Yeah. Jeb Bush, six three and search just like one of the many weird lies, and it's just like one of my favorite that yard, Google guys at home, Google photos of Jeb next to Trump and see how much shorter. Judge has no reason why is height. Yeah. He's he he doesn't care shut. That's just so weird. I mean, it's fitting with his battery though, we've talked about this on previous pod. It's he doesn't exercise and doesn't believe in extra snus for other people because he believes you only have so much energy in your life. You know, like you're batter you'll born with a battery at one hundred percent in the more you exercise drain that battery that will make you direly do. Yeah. That's that's crazy. I mean, you know, at least he's fucking consistent this shit with that. I mean, I don't know. I just I just think it's just the bad message. Like, you know, maybe the patriots. Now, we true patriots. Don't actress. Yeah. And they have a steady diet of pink slime. Now, speaking of pink slime growth that was that was this transition in my story. I hate the pink slime stories, but keep going. Last week, the USDA Okay'd pink slime to be classified as ground beef e that I all time. Another reason to quit fucking with meat. Is it trash meat can no longer be called trash at? What point? Are we gonna go into like the bizarro universe where plant base needs or somehow more meat than than real than real meat than because of how far away me just how so much different it like, yeah, it's not even it's it's like less than something made him like cantaloupe? So y'all might remember all the way back in two thousand twelve when ABC reported on pink slime, which at the time was being called lean finely textured beef, otherwise known as El F T B was all over social media consumers were rightfully discuss. It Jamie Oliver even didn't episode on food revolution where he showed a bunch of school kids. We goes into pink slime, and they were like. That was that was the best episode because they all the kids were like disgusted. The Jamie Oliver takes that any shapes it like chicken nuggets, and then he fries it, and then he puts it on a plate. And it looks like chicken nuggets end in. Yeah. Like who wants to eat it now? And the kids are like, I don't know. We're the best peaking. We deserve an obese president pink. Slime is a meat byproduct made from animal trimmings, mostly fat and gristle that are separated from meat cuts Ambonese by heat and centrifuge too much science in a meat. That byproduct is then sprayed with ammonia to kill bacteria, and it's ground into a pink paste, most commonly used as filler to make ground beef cheaper. At least it's pink. That's only upside ammonia treated meat is actually banned for human consumption in the European Union. Not in America while my baby. And like you were saying it's worth noting that the same fuckers who push for pink slime to be legally called meet are the same mother fuckers that are doing their best to keep plant-based burgers from using the word meat anywhere on their packaging. They don't even want them stored next to the me they want them in a different section, Dino what European climates flavored with Apocrypha. Crecy? No, sir. Stupid hope somebody at home left of that. Yeah. They did. I'm looking at you, Steve, I don't know. Disgusting. Gross all time low for America. I do like those kids being like fried it. It's good. Yeah. It's killed all the germs. It's exactly. Like a win we classified ketchup as a vegetable that's what this is. This is a degrading of what we classify as nutritional food. Do you know what insult me the most about catching vegetable more is this if it was going to be anything, it's a fucking fruit. Isn't it technically fruit to tomatoes are? So it's more of a fruit. Saw there's a lot of a lot of sugar in there. Fucking love catch-up kids. It's not vegetable. Yeah. It's a condiment. And if we want to get really technical it's a fruit sauce, but Pete's pink slime is not meet and ketchups. Not a vegetable guys, let's really facts the show. But do you know who makes their food freshest fuck with produce? You got the farmers market. Is that our guest today shift jasmine Shimoda because I see her all the fucking time. You did run into her at the farmer's market. She was getting all the produce for her restaurant that will be right back with chef jasmine Shimoda here on books. Pod. We'll be back in a moment. With more forked up a Doug kitchen podcast. Stay tuned for sixty seconds of AP news headlines, right after this podcast. Can't get enough kitchen. Then take a listen to any cast ones. Other tastic food shows celebrity chef and top chef favorite, Richard blaze. Take you behind the scenes at the food world. Every Tuesday was starving for attention. And chef and restaurant who were Rick Bayless and food journalist Steve Dolinsky team of every Wednesday to travel the globe while tackling food trends on the feed checkout starving for attention and the feed every week on podcast one or wherever you get your favorite podcasts for years. They said it could lead to madness they regulated it to dark rooms and back alleys. They. Shame. Those who grew it. They did a stop and frisk on anyone they thought might have it. But now this February a completely different kind of history will be made because of it, and you have the chance to see it. In fact, millions will watch as eighty years of unjust stigma is left in the past a product that drove good people to the black market will be revealed as one that's creating a new global market it plant that once was viewed with fear. We'll be seen as a source of calm and wellness this February what inspired the symbol of the counterculture will at long last we seen as just culture doors and mines will be opened all over the country. A new normal is coming to your city to your neighborhood to the inside of your living room. Will you be one of the first to see it? Visit men men dot com to watch an exclusive preview, that's an exclusive preview at men dot com. That's M E D M E N dot com. Welcome back to fort up a thug kitsch. Chin podcast. We're here today with chef jasmine Shimoda co owner and chef behind one of our favorite restaurants in Los Angeles. Joel Joel has a rotating vegetarian menu of creative dishes that make the most of what the LA farmers markets have to offer chef Shimoda isn't just a hippie. Adjacent cook though, she's worked with some legendary chefs such as a her Morimoto one of the OJ iron chefs, David wall, talk, April Bloomfield and Jorge Mendez her partner. Sharkey McGee has also droid dynamic hospitality career, she managed John George's culinary concepts and Atlanta, New York pastiche in New York City before joining the famed JR. Alina in Venice. So this is a duo that you wanna watch out for but today, please welcome one of the coolest people. We know chef jasmine. Hello. Hello. Hello there. Getting here. Low Arlene just doing voices into the microphone. Yeah. You're still twelve adorable. Well, thank you so much for coming on the podcast. We're very happy to have you. We've known you for a couple years now from when you worked at the spring a now your the owner and had chef at jewel in. Are. We calling Virgil village now is area. Yeah. It's like a sub neighborhood of Silverlake. We always just say jewel in Silverlake. Yeah. Okay. And then when people ask where we are. We're like, oh, it's actually called Virgil village, right? Next to squirrel. Yes. Once that into Google. The fuck virtually kills. But you are one of the most innovative chefs, I think in our food scene right now. But so that kind of leads us to and obvious first question, how'd you learn to cook lake and what was the first dish? You remember like cooking on your own like when you were a little kid was it like I did. Like, pasta Rahman like. The first thing I remember very innovative. Mine was I would get those like dollar box positive with the sauce in the package plus and then I would add like chicken of that. And I was like I'm a chef. The fucking arrogance. Did you have like something that spurned this creativity? And you I don't have that kind of like cliche story where it's like, oh, I grew up cooking with my grandmother. And I remember the pot-boiling all day in the smells. No. Yeah. My grandparents didn't cook. My parents didn't cook. I did grow up vegetarian macrobiotic, and I'm very grateful for that healthwise, and I've sort of come full circle in a way. Yeah. But they didn't really put much flavor into the food. Seventies eighties health food. Like, you know, I've always since I was a little kid been like super into vegetarian cooking and same thing. But it used to be really bland, really bland. Yeah. In vegetables, Brown rice, the only flavor we got was soup. Yeah. Exactly. Amino. Initially and spike seasoning on everything every time. I eat macrobiotic. I'm like, oh, this is why don't eat macrobiotic. 'cause it's bland it doesn't have to me. Parents just I mean, they had four kids. God bless them. They're low income family, and they gave us like organic vegetables every day. Yeah. So I commend them for that. But yeah, they learn how to make things taste good later. With that mom and dad part of your culinary journey. And be like, this is bland like I wanna make it. Absolutely, my Japanese, and my grandfather would take me out to Japanese food when I was little and so that's when I discovered Tempera seven up. All the chicken teriyaki my God. Even imagine the flavor difference. Right. What? Yeah. It was like who. Mommy, Explosia and my grandpa used to make me Rahman, by the way, and like at an egg and Scalia and fresh mushrooms. So yeah, he was doing his enemies Romans as well. There you go that's a good culinary journey. Do you remember like one of the first things you made for yourself like any kind of meal of any kind? I mean, I was cooking for my brother. I was little case city is that was a big thing. There you go. Good to start somewhere. You know? Like if you can't make a plate of nachos. You're you're I can't help you. You know, you got a case of is a very good start. Yeah. I've always been inspired by like the limitations actually like what's in the fridge. What can I make for this kid my sister? Yeah. I've just always had fun cooking since I was since I can remember am. I sister used to take me to her friend's houses. And they would get really drunk and tell me to make something. So I like it was a game like before there was chopped and all these shows. Yeah. It would be like we want pizza, but there's nothing to make pizza here. Make pizza. It really was challenge that I felt very inside. Like, you're welcome bitch. Did it look at you? Now. Yeah. They were always high didn't what I had -ccomplish d-. That's actually. Big part of our brand to getting high and cooking and. I really liked it. They were on the cutting edge of food inner tain -ment but much smaller. Yeah. My sister to this day. We'll take a lot of credit for my culinary journey started in Santa Barbara. And then we kind of move to LA together. And that was back when everything was goat cheese and mixed spring, grease balsamic, vinaigrette and grilled chicken. If you're healthy. Those though is like elevated cuisine knows all you could find sundried tomatoes dried tomato, and if you're a vegetarian it was like grilled peppers and goat cheese on everything. And I can't stand peppers NATO's to say I feel about portabella mushroom burgers. Fuck you. Fuck you from four decades of this like not you're not falling. Anyone the things that you do food or so interesting right now on your menu. You have a taco home that loves that talk of. Was that young coconut? Yeah. That's so fucking good. Thank you. There's lots of stuff that you'll it's really fantastic by thought it was an interesting use a young coconut. I've never seen that taco. You'll love it. So thank you. Yeah. People are obsessed with it. They can't believe that. It's not a fish or squid taco like they wouldn't know the difference. If told otherwise because it has the talk show on style taco -actly. Exactly so good, so good. But you started your culinary career kind of in New York City rate. Oh, yes. Yes. In New York City. So what brought you to allay, and like what are the major differences? You think between the two food scene like as of now because I think they compared a lot. But I think there's so many important differences. Absolutely. Yeah. So New York is way more find dining dress of. Yeah. Work hard, play hard drink a lot. Eat a lot of flogger on. A city. Get a decade. And so I did grow up in the culinary world. And I learned all those French techniques and have done the flaw gras and all the things, and I kind of found myself just getting really burnt out on it and billing talk city of it just in my body and my life, and I start of like started eating a lot cleaner at home and practicing yoga again and just wanting to get away from that the adopting that California lifestyle move started creeping back in and it's just necessary. And a lot of chefs will tell you that like that they just eat really SimpliSafe home really bland because your system kind of needs to reset just like teaching butter sauces all day, and then going out drinking all night doing it over and over. So I would say that's a major difference. Obviously, there's a mazing food in New York and amazing. Seasonally? And of course, there's a lot healthier food options than before. I would. And then conversely away has become a lot more sophisticated yellow narrowly. There's a lot of New York chefs that are now opening restaurants here that are attracted to the food scene here and to the sort of ethos, I would say, dining ways, it's way. More casual. Yeah. I mean, that's just California. Yeah. What are you gonna do? You're not gonna get us that much dressed up. Like, are you kidding me? Like. I remember one time not night went to go. See book of Mormon saved my money and took him like for special night. It was like a Saturday night. You know, it's off Broadway. It's just theatre. Yeah. And I was like this is like a fanciest thing we've ever done. And so we dressed up really nice. Like, I wore one of my grandma's. Necklace says I really not good. Glamorous center pulled to you. But we got there and people were like fucking wearing crocs got. Going to see a show that just clearly looked in the mirror, and they're like, yeah, I'm fine with this. I have an issue with that. Have some respect that or the performer? That's what I like the Saturday night. Like, if you don't dress up for this win when the fuck the clothes that you may have any clause wearing Wendy use them if not for Broadway. Yeah. A funeral Jesus. Even that being said, I went to a funeral this summer, and there were some real cash outfits, and I was like aunt, Pat. What nothing please? Jean shorts one caught a spot but still chase us get it together. But anyway. Something I always like to think about between the two teams with New York in Los Angeles is I just think our access to fresh produce is just. It's like uncontrollable to other. Oh, absolutely. I think that just makes our vegetarian vegan food seen so much better here than in New York. Yeah. It makes it easy. Like you barely have to do. Coast like New York, chefs they'll like argue for the sake of the right, New York's better east coast, but a feud and then off Mike we're not recording there. Like, no, y'all y'all produce. For anyone who questions like how fresher shit is at the at the restaurant. I see this lady at the farmer's market. We just girl, and you're always like inboxes deep, and you. We don't have to talk. You can keep going. Well, at least unlike New York, I'm not doing that on my bicycle God. I don't even imagine, you know, it's like seventy degrees though. It's nice comfortable. Yeah. New York doing this shouldn't snow. No. Thanks. Negative what right now Arkley. Fuck that anytime. I see I'm from California like you. And so when I see these cold temperatures, I'm like, why did your relatives ever stop there? Like, I would have just kept moving guys. One is this fine. Yeah. The winter. I'd be like shut it down because half of the wagon died. No. Don't force and live inside it a winter. Fuck that game over the summer rolls around. I'm out of there talking to you New England. Yeah. No, no. Tom Brady's coats getting way too big. I can't I can't anyway. Sorry. That's a fun little aside. So now like we said you're homing your own concept here in Las interest jewel like to run that from the ground up with your wife because you were co-partner spring for she's the head chef chef. So I was hired from New York. Yeah. Take over that position. But I definitely worked for other people there. Yeah. So what's it like to have your own space? Like, this is if your first time having your own. Sharqi? That's my partner's name, and we own and run Joel together. And I can only compare it to having a child does feel like that. Because you sacrifice all of your wellbeing. Yeah. There's no punching out. Obviously there's rewards. Otherwise, why would you do it? And neither of us could imagine going back and working for other people. I mean, honestly, that's kind of behind us now like we've created our own thing. And it's fucking amazing. Yeah. Aids. Just every time I stop in. You guys are doing something new something innovative at. I think another thing that shows what a great business model. You have is that the people you have working for you really don't change that much. Yeah. Rarin restaurants, and this shutdown specially LA it's really hard here in the spring shut down. So many people came with you and you hire them at jewel, and they're still there. It's been a year since you've opened and everybody's there, and I walk and I'm like, oh, it's all the people. I know that like the spring had closed. I remember you and I talked about it. But I still like downtown. I'm going to pop in here and grabs file fucking always broken. Yeah. It was heartbreaking and came out of nowhere. And a lot of the stuff was like, hey, chef if you ever open your own place like count me in like, I'm there. And determining factor that you felt that people's livelihoods depend on. Maybe you're an expert for me. It was the only factor. It was the only thing I could think about was that responsible for all these kids. Yeah. I really did and stuff and they are families. So I really pride myself on creating a family environment. I think that's important because I came up in hard kitchens. Yeah. Where I was screamed at him belittled, and like terrorized for no reason, I don't understand that part of the culture industry. I don't see how that makes you work better or harder. Even if you're like operating from a monkey villian standpoint like just like make these people work harder. It doesn't work. It makes them it makes them feel small and angry and resent you. Well, it doesn't inspire creativity. And at certain doesn't certainly not it doesn't inspire loyalty. Either. Everything especially in this day and age when the minimum wage keeps raising raising restaurants are closing left. And right. Yeah. You can make fifteen dollars an hour at McDonalds. Yeah. I mean, how can little businesses like ours with all the heart that we have compete with where it's hard that. Rewarding humanely have to get people in there who are committed to the idea and then committed to the whole team. And that's obviously what you guys have created a jewel like even when you guys took over the space. I remember you guys were talking about how you don't like you and your family members like painting. Yeah. Airlink when you guys go to like everybody in there has like blood and sweat to make this what it is true things fam- there. They're all the lines and repainting all the walls. Like thing them you roll. My brother came out of preclusion to him. You're a miracle came down Milton. But it's so good mother painted the ceiling. If you can care about something is like the paint on the wall. And dude yourself you apply that to your business and your food and it shows because it is exceptional does show because we felt like we had just like slapped it together to week mistrial. We took over the business for a month in existing business as operators, and then we closed for a week and flipped it in a week. Yeah. So we were never happy with like what we had accomplished where like with you know, we're just seeing every flaw like we needed to replace door cables are terrible. And we hate these chairs, and why didn't we change the the fence? Yeah. On on. It's only to you guys. Right. But then from the moment we opened like day one people before they tried any of my menu. Where like, oh, we love it here. Feels so good. It's so cute while you guys did such a great job who designed this place. We're looking like. He just finished painting. It the night before. What the fuck? Are you talking though, it just shows like the the energy behind it really shines through because we still haven't made any like aesthetic improvements. Yeah. A year today. And we still get that common. All the time. No, it's fucking awesome. And it's such a nice neighborhood place to like, you can really tell people walk in with their kids and their dogs. But also people like me drive over. We do parking. Some people are confused about that anytime I recommend a restaurant. I always like to include. If there's marking or not it's a big determining factor. If I leave my house. He's gone to because of the parking situation. Yeah. Is not one of them because there's a parking lot in the back L. So you are very much part of kind of the food and the wellness seen here in Los Angeles. And it is known for its super super annoying trends is there any trend like food trend or Instagram of. That's getting on your life. I'm really tired of cauliflower rice like that. No. Like, let's call it something else. Like, it's not cauliflower rice, which just fucking chopped up cauliflower, and that's fine and delicious. But it's not I if I don't insult me. Right. What the fuck you talk about or one more like, I don't even know like too much fucking turmeric milk. Like, it's too. It's too much. Oh, no never. No, no. No. Over good with you on the right? Yeah. It's like, let's get over it. Like, it's fine. It just isn't rice. So we don't serve it the previous incarnation of the restaurant served it, and it was mostly a fried rice restaurant. So I was kind of like that's fine. If you wanna be healthier. Yeah. Not going to get mad at you. Yeah. But yet. No. That's just like pulse. Cauliflower? Yeah. Exactly. And it's like, just low key farts. That's all. Somebody recommended pizzas to me that had it was a call flower across. And I was like we are no longer friends. Bother me buzz me. I like it. But the costs racist much worth it. Saying I'm not against it. If people are gluten free or whatever like does totally find what the jewel what I'm saying. I know is fantastic. What I'm saying is if I'm going for pizza on like hard, I had chosen pizza health is not part of this equation. Now is not where I start to cut corners on pizza. What if it can be? Yeah. Exactly. He's fantastic. Russ you Ray it's not made from cauliflower activated charcoal in it, and I really it's fermented is used as and it tastes like pizza doesn't before because you crosses like dark. Yeah. So from that charcoal, which also helps you minimize the fart. Yeah. Please don't mainline farts into my body. I don't look at vegan like Lord packing. I also really love because you know, Joel has its has healthful food. But it also has great pastries that you've really worked on. And I there are such a delicious street in the morning, and I've recommended people go there and grab some in the u. A breakfast burrito for breakfast this morning. Yeah. What the temple his pure coincidence? I did not. But that burrito amazing. Yeah. Thank you. That's my number one annoying food trend. I don't know if it's considered a food trend Larry met breakfast burritos. Getting my stuff drives me crazy sometimes I'll like have total chef tantrum eighty six. 'cause you're like a burrito can be at any point in the day. Like, what is it about? Are you just you don't like what's going into the first burrito? I made the burrito. I put on the menu I entered. I know that it's good and people like breakfast burritos. But there's just so many other options like I made pastrami at a beats yet. Try it. Yeah. Once I get that. It's like if it's sometimes it's every ticket breed over utopia. Sometimes we have a table of seven people ten every single one of them orders. A burrito. Choose Zach drives me insane. It is it is like the chicken tender. Big quit LA go get a burrito somewhere else. Like, there's so many other things to eat adults. Ordering a breakfast burrito is. Yeah. That's the go-to chicken tender little kid in a restaurant noodles. Back and cheese. Please. Breakfast plea. My brother went through a fucking stage. Like that where you know, my family didn't go out to eat very often. But when we did he play is a ham book, and it's like. Jesus christ. And we're in a Mexican restaurant fucking eat a case deal when that's the other things I feel sometimes they see it on the money. It's kind of easy. I don't have to. Engage. It's like, oh, I understand this give it to me. No come on come on. And I I put a lot of effort into the menus kind of want people to engage more and like ask questions, and yes, you what new things are on. Could you really put so much creative thought into all the steps of the menu from all your spreads and cheeses and toppings. Like, you said the smoke beads, and when you do the carrot locks and Ling all that stuff. It's like, but then we're doing the burrito. That's a. Gorgan solo right now like I'm starting to age cheeses. Real hated stuff on the menu. Go cheese. Yeah. Fucking bomb. Think. Witchcraft. Oh, definitely. Second location or what? Get open another one. Civilize me. Yeah. We've had some interest in New York. Okay. Harris. Oh, damn and. Yeah. West side LA. We thought a lot of Cleese please open on the west side. People are happy to just give us some money. We don't like going across the city. We don't like going ten fucking miles for breakfast. People making bench out of it. Only live on the west side. I'm like, oh, wow. Oh my God. Mike, where do you go? Holly. That's. Yeah. No damn west side to central. No this to this part on the map. It is west of it. I get it coming from Bennest over like a track. Yeah. We go to Santa Monica Venice. Yeah. I make a day out of it. But yeah, you can drive here from Hollywood's. No, take the offer in Paris. That's the fucking that's selfish. I just want the second location in New York. So when we're there for work. That's purely selfish. Thank you so much for being here. This is this has been fun. I can't wait to see what you do next. Thanks for having me guys. If you guys enough million and a lot of y'all come to LA for vacation, you gotta make it out to civil lake you gotta try Jewell thing on the menu. Don't get the breakfast burrito. Joel on Instagram and Shimoda Tron on Instagram as well. And we'll talk all the shit, and you guys if you're in LA, you have to go to John Hoover. So check about thanks for coming shutting skies. I. Sixty seconds. When you think about it? That's actually a lot of time. Do you know what you can do about a minute? You can get an offer on your car with truecar. That's right in the mount of time that it takes you to flush teeth pet your dog or do few sit ups, you can get a true cash offer. That's all you can do it from your smartphone or even from home, just go to truecar in inner license plate number and just watch. How your cars details? Pop up after that just bring a car in. They'll check it out with you together. You can ask any questions and get the answers you need to that. There are no surprises. Then simply leave with your check or trade in your car for a new ride. So when you're ready to experience a better way to sell or trade in your car, check out truecar today. True cash offer not available in all states. That's our show this week. We like to take what that shock show. Gosh, I'll show. But that is our show show. Sometimes sometimes that's show. You know? Yeah. We'd like to take a moment. Think our sponsors as Michelle makes funny museum. I've wrapping out. I never interrupt. Her reads lies to thank our sponsors who bring this podcast, y'all free every week, especially truecar and men please go and support them because they support us. We'd also like to thank Frankfurt DeRosa for our theme music. We'd like to think the Shawn's for listening to all of our giggles, and somehow not hating us and suffering through our reads, I struggle like stroke out reading words, like these are this is not how I would say it. Can't like our trash should lifting Charlotte. Always we'd like to think the potty shot out to the potty. And I know we had like a tangent. Thinking y'all at the beginning this show. You know, what we so say for the people? Love your potty. And we'll talk to you on the next week. Thanks for listening to fork up a style kitchen podcast. Check out new episodes every Thursday, exclusively at podcast one dot com. The new podcast one app or subscribe on apple podcasts. General hospitals feed. Burton and Bradford Anderson have been playing buddies on screen for years only to discover that they're real-life dynamic is perhaps even more fun with guests from daytime TV, the entertainment industry and beyond. No joking around. None allowed. 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S3E5 - Snacc Time

Pressure Points

53:23 min | 11 months ago

S3E5 - Snacc Time

"You guessed it. Pressure points. I'm D-. Is My sweet little tootsie have in AJ, or coming at you. Season Three episode. Fi. Get snack time. Monday. Fun is on twitter and Instagram at point. So pressure. Let's get to it cutie pies. All right. All right. So first off, it's just snacktime and know the snack is not might it is were facing on some. Today not. So two year olds, Don Stanley fultz. God is moving weekend. It is a well, it's not a weekend for you guys, but it is for us. That's a good Monday for everybody. Hopefully. Yeah. Hopefully, going to be ship Monday unless you're listening to this from hospital bed in which case, it's still good money for everybody else. So what you've been up to this last week, the go fund de fucking alert. You boys got a new fresh ask, aw yeah. But you didn't actually get it from anybody giving you money. No. No. Yeah. So they go onto myself. Go funding was entirely unsuccessful. I made zero dollars. Much like this podcast, actually, that's not true at all. The negative? Yeah. We're in the negative. So. Yeah. It's been a good weekend. I ran into some some title issues but. After. I. Sorted out the fact that I stole a vehicle. It really wasn't that big of a deal. Free. Ninety. Nine Bitch, there's nothing cheaper than free. except. For, debt. That's it. Yeah, we just finished building the new. Yes. Lean in here. You guys will. If you've checked out our instagram today, you'll see it Kids were going to have a picture up there. I mean, we currently have already in Nice. Little. Little. Research Studio. Sure. Enough space for us to sit here and not play footsie's the entire time. I told you about this, the sorry Tutsies, not footsie's. What about you? How's your we can? Dinner, how's your week I? Guess didn't do anything good for work just working. Thank I know what that's like. No, you don't know if I'd buckle had all. Yeah. I have no idea Yes. So this this episode. Fun It's snacktime Oh before we even get into yeah yeah. Huge huge. Huge huge. Thank you to Thomas from. Brooklyn. I don't know if you saw replies on twitter, but I mean. Somebody cried got a little teary eyed in might have been might have been both of us. Yeah, we said drinks are certainly on us if you ever tried to venture out to. UTAH. For some fucking I don't know why I guess the mountains are pretty. Yeah. That's true. Yeah, and then we got another shot out the world throw at the end of the episode. But always to all everybody listening always feel free to reach out. We love feedback. If you're like, hey, bully, you're horrible human beings roll with it. We'll. We'll have a conversation with you. We might message back once. Might just send like crying among g again, we're not gonNA, tell you who message you back could be either one of us. We're both on their unless you're positive in which case all signed. My Name J will not yeah, that's fair. I don't want the recognition. I want to stay on. So yeah, thanks again ran. It was was very sweet of you. Now on to a what you got which snack size I was originally GonNa talk about another Jewish boxer kind of in the same vein as a net Arnaud from last season now's. Recycling episode Monte, and Friend Day snacktime Jesus. The Jewish boxer. This guy boxes way through our shorts. So we'll. We'll talk about that and a couple of weeks but. New newer listener came to Manson. Hey, you should cover this thing and I said, you know what? That's a fantastic idea. FANTASMA. So thank you, John, we're going to talk about food because. Looking at. Both. All. About food. Yes. Considering all the empty glasses that we have in front of us we consume. Yes. Quickness consumption. So I'm sure. Hopefully, all of you have at least heard of the jungle by Upton Sinclair, you familiar with it at all. Yeah. Yeah. I know about it didn't read it. I didn't read anything in high school like I was the worst fucking student in the world was amazing. All right. Well, it's basically like an inside look at the US meat industry mostly, Chicago, is published in Nineteen, zero six. The basics of it are shit. Meet discussing condition wage slavery. And some specific accounts of people falling into the rendering tanks. It's actually funny because it sounds like an Amazon warehouse, you know what? This. Out, says similar to how somebody will have a heart attack and then the Amazon robots we'll go over their body. These their accounts of people would they would fall into the rendering tanks and basically get mixed in with the animals and rendered into Lard. So if you're buying Sweeney Todd those Oh. Yeah. If you were around the early nineteen hundreds around the turn of the century, if you're buying Durham's pure leaf lard, it's probably made a human. Humans in their thinking back. If you think you've consumed from the nineteen twenty S, you probably shouldn't be worried about the humans that you were potentially considering. Worried, worried about the meet you're consuming from the twenties. Lard, never goes bad. Yeah, never. So this this caused like the Meat Inspection Act and. A whole bunch of other reforms down the line until the FDA Kinda came into power. So you know meet was really gross, but since then it's fix, right? We're we're all good. I'll meet is fine. All means to define off food is acceptable consumed. That has an FDA approved stamp is a okay and we're definitely not going to get into the Crooks failed Jacob disease with the prion disease from the cow meat that was being fed cow. Yeah, we're not going to get into that because I'm just focusing on the US because we're the center of the universe God h you. So next up I'm GonNa talk about a little. Basically, I'm going to be talking about food and where some some of our typical some of. Some of our. Pantry staples really come from and you know this is to be a really wholesome episode. Good. So Sylvester? Timely? Positive. Show, first man's name Silvester which I love. So Sylvester Graham, he invented Graham crackers in the. Eighteen eighties we talked to this one, I'm excited. Yes. He was part of the temperance movement which was kind of like a well, it was a movement through early. Yeah. temporaries movement I. Think it was the land here. I you have was a movement latter eighteen hundreds and into the nineteen hundreds. I. Gained a lot way more support than I could ever imagine nowadays. But basically, when did you say it started the eighteen hundreds? Yeah. Latter half the eighteen hundred. Okay. All right, and through until. It it. Really took off when Gwyneth paltrow gun control of. Eighteen fifty. So he being part of this movement I'm not gonNa tell you what they were all about yet. He believed that minimizing pleasure and stimulation of all kinds coupled with vegetarian diet anchored by bread made from weeked coarsely ground at home was how God intended people to live, and that falling this natural law would keep people healthy goal GBS, bread man. So he invented Graham. Crackers Bland course, not a lot of flavor. Perfect. Exactly, what Graham crackers are China ten. So he eventually inspired a little known duo named John, and will Kellogg Oh. They were brothers. So John was a doctor. He was a health activist and inventor a eugenicist. So check. Episode Season With Tom Foley. He was the. Episode to to dose our second episode ever. We talked about eugenics which is another positive episode, technically speaking our third episode ever curious on our first, very, very, very first episode finance on Patriot. That was shameless shows, very shameless advertising, but just can drop it out there. Shit. So, here's the director of the Battle Creek Sanitarium in Michigan his brother also worked there. I think he was like a janitor or something on I. Remember exactly not a not a high high place. Do you mean to tell me that you didn't do as much research as you should have, this wasn't the the main focus of my episode because he's not a Nazi. So I see that's that's where it mattered. So they believed in the temperance movement and they believed heavily in absence just like Utah and you know. Just like this Pacific state. Weird. So his. He promoted the development of an Aphrodisiac foods, which is where the plane tasteless cornflakes his brother used to make into a serial kingdom. Now to clarify, it's not like an Aphrodisiac, it's an hour and a half APHRODISIAC, the opposite. Yeah. This is not an African. Give you this, and then you're you're building our voice tres, Boehner would just go normal. But if you did not eat the oysters, your Weiner is inside you back in pretty much. Yeah. It's a magical experience. My God. It's you should try it. So yeah, we're doing right now. Graham, crackers. Persona, my mouth would be so dry. Through so he yeah, basically, John was the doctor. He tried out a whole bunch of stuff on those poor sanitarium. Crazies or just women who talk back. Because, we all know the women, the top talk back. It's not that they're like a problem. It's the their horny. That's. Crazy. And they the only I mean to fix, it is to prescribe chew hours of finger blasting. And Graham crackers. If, you don't know anything about how crazy people were treated in the. Late, eighteen hundreds and early nineteen hundreds that probably doesn't make any sense. So his. Yeah. So he was trying to create this just bland tasteless food to get people to stop jerking it, and eventually they they made a mistake in the processing of this. Brand and it became cornflakes and his brother was like. Oh, I can use this I'm going to be a millionaire. I mean hand I'm GonNa stop people from masturbating. The best is like he he thinks that these foods are basically post nut clarity. I think essential logs. First thing. First thing in the morning you. Kellogg you like I. Don't need crank one out before I. Go to school I'm set. I. Don't I'm not going to think about sex arrests. Today, I'm going to think about success and the Bible. Yeah. So they. They were heavily inspired by Sylvester. Graham. When they were creating that food and yeah, they they basically created these cornflakes to stave off the horn anus. To go into more of the personal beliefs of John. Kellogg, not the serial guy. But the Sierra Guy's brother if I hopefully don't have that mixed up her that'll suck he. Yeah. He thought that masturbation was the literally the worst thing that you could do I have a quote neither the plague nor war nor smallpox nor similar diseases have reduced results. So disastrous to humanity as the pernicious habit of an ISM. masturbating. In your own privacy. In your own home is worse than war smallpox and plague. I. Love This. MAZING. Like. I. Want this guy for president. Yeah, I'd. Sounds like he would really really lock things down. Yeah. I had heard of the temperance movement and I'd heard of these guys being crazy, but I didn't think they took themselves. Weren't leaking this crazy. Yeah. There are people in the temperance movement who were so crazy about like their diets. These vegetarian bland tasteless diets that I wish I could remember who it was. But I was reading a quote about a man who stated that his bowel movement smelled like a fresh biscuit on a summer day. He never white, he just goes. It's nice because every other day I am producing my own biscuits and gravy and it's phenomena. Oh, he's not producing any. No. Popeye biscuits and Sabi while he's in there, every morning don't don't don't make me feel better cornflakes. God Dude. YOUR FIBER INTAKE BUDDY That's all they had was fiber. That's all. So he warned heavily about masturbation related deaths, which is my favorite. Ever. told me I would happily find masturbated related. That's amazing. Did he did he state like Oh here? Some some things that happen again, jerk off and ripped off and not. I bet that he would say things like prostate cancer or ovarian or ovarian cancer uterine cancer was caused by masturbating to stupid scientists something. Cool. If you were impotent, it was because you jerked off. Any kind of urinary disease, epilepsy, insanity, disability blindness, and also wanted to point out that climax caused exhaustion of nervous energy writing meaning. When you jerk off your nervous energy depletes thing is if you if you eat fried chicken on your lunch shift, it's likely that you shouldn't be operating heavy machinery because you will start jacking off. With the chicken. No, it's. It's the things that are in the chicken. It's because it's it's not. It's like blasts on whatever the fuck it is. Based Bland Vegetarian wheat-based trash. So yeah. If you have epilepsy, it's because you masturbated it is. Yeah. Actually that's the entire reason. That's true. Yeah. If you're completely insane if you have schizophrenia, it's probably because somebody mass-based. masturbated on you. If you have any kind of disability blindness yet as your could have been prevented. Awful. Awful thing. This guy what the gets even worse. Oh God I'm so so he was very outspoken and about promoting extreme anti masturbation measures, he was personally circumcised at the age of thirty seven. Good as all should be his wife who he got married to was followed his beliefs. And he was circumcised at the age of. In her own way. They never consummated the marriage. License is the worst thing. They circumcised their clitoris, what they did. We'll get. We'll get into that. Remember that in five minutes. Away. If anybody's wondering what I'm referencing there if you have not seen the movie antichrist. Starring Willem. dafoe. You're in for a treat, just skip the last ten minutes. Phenomenon has nothing to do with the Clinton has no, it has everything to do with it. It's amazing. It's painful, but amazing. So. You see that meme about the Anti Masturbation, crossroads strap your kid into it. Else. That's my favorite name. But Oh, God, that's not what he promoted. He promoted that. Well, he he also said that if you're married Magin pause. Okay. Can you imagine like you're staying at like your sister's house or whatever? You're going to watch their kids, kid walks into the living room because mom and dad are on a little vacation to walk, and he's like Oh, are you distract me in? You're like? What yeah, they pull out a cross now. You say strapping or strap on Strap Strap on Oh referencing last episode for Sir. So, he just pulls out this cross and you're like what the hell and he goes. Oh, it's so that I, don't. Know and looks at looks as a little child. Dick, and he's like I got to be safe for. And you're like what the fuck is. Wrong. Disbelief leaving. You're on your own kid strap yourself and you fucking CITGO. And Tell. Your Dad said call me yeah. Oh God. This is just just a wonderful wonderful set of beliefs here. He also believed that even if you're married in your own home, if you're basically don't do anything more than missionary with a sheet between you, then that was too much. Yeah, and if you're not doing it just to have a kid that's way too much. Any other positions absurd like another none? No, no, no, that's that's all. That's all you don't. WanNa exhaustion. Nervous Energy. Why didn't you know you could do anything other than. Male on top I saw power bottomless joke yet is. So. He recommended circumcision without anesthetic Oh god Jesus. Christ. Yeah. You have to wait for them to old enough to remember it because then they remember the pain and they don't touch themselves because they're like Oh, that hurts what religion is where like the priest basically sucks a baby Dick and by enough? Yeah. That's Orthodox Judy Judaism. Don't Google it. It's awful I. I haven't seen pigs are I've. Zone links. Yeah. My favorite procedure. suggested. Something that we're gonNA. Try. We're. GOING TO BE ORTHODOX Jews for no not. I'm we're GONNA, suck, Baby Dick's, and bite their bite. The tips that's going to be taken out of context is. That's going to be episode six tune in next to wait for the apology episode. or or lawyers can have a fucking. This one. So there's an airplane. You probably can't hear that. So you take some silver thread and you. Know using a needle. You Pinch the foreskin. Why does it have to be silver thread so that it doesn't get infected silver, Santa? Bacteria. Are Antimicrobial, so you pinch the foreskin and you so. So that you can still p. it's not like stitch completely shut. It's not sealed scenes P, but anytime, you start to get an erection, it starts to push on the foreskin. EARN. So clear. Good and then it hurts and then you just. Really. and. Then you just physically can't get an erection or. Just assume that you train yourself to get an erection. The. Most humane waking. Weird. Painful and other. Another one for male and female is a nice cool enema anytime, you feel aroused, I mean like. Water in your asshole. mean. That sounds you wink at me. I didn't get you away from me anytime. Eight Jason On. Today. And then probably the best one for a for for women is to if the clitoris is not to be removed. What. Whore, carbolic acid, or other irritants upon the. You melt the cleared off. Do, well, the problem is. To melt the off. Alert. Guaranteed Kellogg's did not know. They're just burning off like Audi, belly? Button. We've got throughs. No. She's like what the fuck. Jokes on you dip, Shit. So the the temperance movement movement was basically all about Oh man vegetarian diet, boring food, not having sex and not masturbating. Not, drinking the whole reason the prohibition came around was because of the temperance movement. Really they had that much that much in a little influence, Yep. Yeah. Played a major role in that, and there are a lot of really interesting ads floating around from the early nineteen hundreds who? Should find. One. Oh, you shouldn't be drinking because your bastard. If you are because you probably have normal looking genitals, you freak disgusting God I just I still can't I'm still working on processing acid clitoris and penis sewing. Oh, goodness. Gracious. So from our generation if you think about your grandparents. Okay. Their parents have a very good chance if they were in the US of being part of the temperance movement. Now, you wonder why Utah has such a high st rate. So you mean to tell the tell me that there's a chance. My Dad's got a sewn-up Dick. No. Okay. Good. I was worried like I mean it would make sense turn out the way that I did with your teeth, Sue Orthodox Judaism. Is is more no. So that was pretty gross I, just know those and there's so much more. Let's talk more about there are there are so much more on that topic that that just wasn't the main goal for this bit. Happy Monday. By the way. Hey, if you're eating your Kellogg's breakfast and your genitals aren't mutilated, now's the time echo for kitchen. No better knives or no better year than twenty twenty, whip out the silver string and let's start selling. God, Damn. So we're going to transition into a completely different topic except that it's food related Oh. This is Chinese restaurants ever notice how in big cities especially on the East Coast? No, I'm not going to do. There are so many Chinese restaurants on the East Coast and the west coast I suppose for. Yeah. All over the place tons of Chinese restaurants, every movie, every movie, a ton of movies that you see there's a Chinese every city, every single movie you've seen there's Chinese. Like even like that Chris movie that I can't ever remember what it's called. There's a Chinese food restaurant Chris Worry. So God. They're always family run say always. But of course, I'm being racist Hud General I'm generalizing it. Not, racist, the real racists are people in the eighteen eighties and seventies and sixties. And every time up to him now. So in eighteen, eighty, two, the Chinese exclusion act passed banning all immigration of Chinese laborers like you're Chinese, you can't come in the only way that they that Chinese people could immigrate is if they were business owners so okay. So you could just scramble and say, Hey, I'm a I own a restaurant I know how to cook Chinese food than they could get permits. Nice. Little workers also is really nice because I like Chinese food. Yeah. Sorry about it. So it was works for me, the shit part is. It started in eighteen, eighty two. It wasn't fully repealed until nineteen, sixty five. What really? Yeah. It it. It went through steps of being less stringent. Starting in the nineteen hundreds but pretty much. They. Took our jobs was happening in the mid eighteen hundreds, took our journeys foods. Scared Junior. Yeah. So everybody was racist because all the Chinese. Getting a ton of jobs on the railroads then as important. Okay. You mean to tell me that there's racism. I. Know in USA this. This is the eighteen hundreds. Don't worry about. Wow. I know I would never believed fit. The United States has a racist history. It's a conspiracy theory. I don't think it's Don't put much. Definitely has to be chief fucking God. Damn it. But some really interesting parallels with the eighteen seventies, and now people were were fearful because the Chinese people were coming in and taking their jobs working on the railroad, even the white folk weren't working on the railroad because they didn't pay enough. So, they weren't working at, it's interesting I. See some kind of parallel between eighteen. Twenty, there were. Yeah. It was widespread racism against Chinese people. There were massacres that happened leading up to this, and after this because when this act passed, it then moved into the driving out phase of racism where now you can't come in. Now, we gotta get rid of the ones who are inherent people started getting massacred and it was. Horrible like if you're in high school history class or whatever they say there was some racism against Chinese people, but they built all the railroad. So it's whatever. But we made them our sleep. So Google. Yeah, what was really happening is white miners were jealous that the Chinese were getting all the railroad jobs and then they were shooting them. Oh. My God, and then they were like Oh. Yeah. You guys don't pay enough never mind. We're good. We'll keep mining now. Obviously. This level of racism too big to go into. But Basically Watch any news article about racism in the past five, ten, fifteen, twenty years and replace Mexican with Chinese, and it's the exact same thing. Interesting. The exact same thing we should build a wall we even though they're on another continent, we all in the Pacific. Yes. Eh they even had a massacre that was somewhat similar to the Kristallnacht, which was where the Germans. You, know assaulted a bunch of Jewish businesses pretty much stuff like that was happening. was all around the country and everybody said Yeah, let's get rid of them. See Anybody. Who would be able to immigrate during that time? had to be a business owner and that was just the most common thing. The most common loopholes cook to get into the United States Because, even with the racism and a horrible stuff that was happening to them, the United. States, was still better place for them and their families. Let's so so painful. You're just like, oh, man. Yeah. So that's a lot of fun. Now, we're GONNA talk about seven up. Nobody. Everybody's favourite drink to mix without play two rounds of heads up seven up. So if it gets silent. It's because they're walking around ever headstone. Yeah. Yeah. It was created by Charles Greg. It was launched just two weeks before the nineteen twenty nine stock market crash. So great timing to launch a business nothing fixes stock market crash. So like an ice code beverage, he used to be called the BIB label live litigated lemon lime soda that was the name. Babe Label Litigated Lemon Lime Soda now was this during popular when it first came out because I personally. Like, I wouldn't be able to order one of those. I sit down at a restaurant. What would you like to go? I'd like a BIB number my fuck it. I'll just take a coke. Coke during during. Before that? Basically called it at that point because it'd be Pemberton's it used to be called Pemberton's French wine cocoa. What the Hell was wrong. I. Love the names of these drinks. So. Garbage. Everything sounds so fucking posh. Laura. into coke after the so a bitter tins. Lime billing, not the important part is the tasty beverage lithium. I. Think I to say lithium because I, spelled it wrong on lithium. Lemon Lime Soda. Contained of Lithium citrate until nineteen forty-eight. ooh. Okay. So for over ten years, it contained lithium, which if you don't know, it's a mood stabiliser us for bipolar disorder, Manic Depression and schizophrenia, which is great. The way as it's everything that you know that's. Taking grandmothers are taking right now they. and Harrison's. So, it works by affecting how the how sodium flows through your nervous nervous and muscle cells, and it basically prevents or lessens the intensity of manic episodes and it. The interesting thing is if you take just slightly more than the recommended dose based on Your Body Weight and a whole bunch and a couple other things, you can very quickly get lithium toxicity. Oh, where you get shaking tremors, headaches, migraines and I know it. Just, a sugar buzz. Is eating develop a whole bunch of problems from Texas, and it was seven up was originally marketed as a hangover remedy. Feel way good because he got. In, there, because when you were drinking the night before you'd have your jacking literal coke, you'd sip on those get a nice little cocaine buzz and then the next morning, you just take your sweet little antidepressant drink in your levels out. Just, a nice touch lithium to get you through the morning. There was also a coca. Cola drink. that. Contain Lithium is called. Lithium. Libya, Coke what and I wish I could find found anything on them usually. You just put lithium in your coke and you're good. Just a little sprinkle of me. That that blows, my mind that they were just so willing to like now like, Oh, yeah. Like Poking Orange Vanilla Coca Cola and they're like Oh dude. You know it slapped back in like nineteen thirty. Lithium. Coke, let's let's bring back new or old job Wad. That Shit. Got Me through every morning. Yes. I didn't I didn't even know who my wife was for ten years. And I don't even know who she was now. So now, we'll talk about coke. It was introduced in eighteen, eighty, six by John. Pemberton. He was a confederate Colonel Oh. This is great. We're just all about the racism. Oh. Yeah. A hit on land next week to it's going to be a great combination that's pretty. Fun. For. ME. White. Male yet Jesus Christ non-chinese. Why? Yeah. Hell. Not for Mateen Eighty, he was injured during the civil war and immediately became addicted to morphine. So he was basically a business owner trying to come up with his own drink to spend to get substitutes. So we could get that hit a morphine without taking morphine as really what he was doing. He was. Okay, this is a popular drink. Let's. In it see if I get addicted to that. Arafat. Helps me get over my morphine addiction. If I moved my diction from one thing to the next I'm. On My way through addiction. Yeah. There you go. so He created pemberton's French wine coca as a nerve tomek taty. Now, that sounds like something that I would order. That's fans tonic coca. What is your best nerve tonic? I'd like a lemon lime funded. Label. Dip. Shake. It out of here, I'd like a Pemberton. So this drink was a complete rip off of Mariani which was a French. Corsican coca wine. So it was alcoholic beverage. It was a wine that also had cocoa coca in it, which is. Contained, cocaine? But his version had the African Kola nut which had a bunch of caffeine in it. She got cocaine, you got caffeine. Alcohol. fucking. Hardy. If your first time trying it, generally, you would have to have nine one one on speed dial because your heart would stop barking bumping or would not everybody was addicted to morphine and you could go around to your to your drugs down the corner and get you know whatever you wanted. Really. Especially, a PEMBERTON's. Right on TAP. I'd so a year before this drink came out a drink called. Cola. Coca was presented at a contest. In town you re. Fuck are they Disney. The Disney of the drink. Yes, they really are. So he completely ripped off this drink from multiple popular drinks at the time where he was like this is popular. Let's add cocaine to it and caffeine and then just. decided it was good in eighteen, eighty, six. Yeah. He Marketed Coca Cola, which was a non alcoholic version to the temperance movement Oh. So the reason we have Coca Cola, the reason, there's not alcohol in it besides probably one hundred years past or more. At this point Yeah. It was temperance movement. He wanted to get all that temperance movement cash that church money sweet g churches had their hand in the temperance movement. You don't say so not a lot of fun these. Jerkin no alcohol about cocaine and wheat flakes that certified as far as I remember back in churches loved. Masturbation. You're right. I how dare you feed cut the feed? Fact Checked Bitch. What are you snoops? You know. So so they had a hand in politics and. Christianity obviously, but they were Kinda just stir the pot Oh. Yeah. Stir in the Coca Cola cocaine cocaine pot. Eventually people realize that it's okay to masturbate entering alcohol. Pleso. Temperance Movement slowed down a little bit over time. But now we're going to still talking about coq moore combining that with my favorite topic Nazis. To for to for perfect and always ends up, it always ends with the Nazis. So Coca Cola Gmbh, which I'm just GONNA. Call. German coke. The company was called Coca Cola Gmbh. The German branch of Coca. Cola. They were ruthless and its advertising. Basically, they wanted to convince the Germans to ditch beer and drink a nice cool coke cougar, refreshing coke. They would be any time. There was a magazine with Adolf Hitler or a member of the of the Reich, a high up person. They would have an ad in that magazine. They would specifically target ads because you know this is big movement. Let's let's get in on the ground floor, get them to associate Hitler with coca-cola interesting. It's advertiser. It's funny because they would have just become what America's become because they went for beer. But if they gone for coke, they would be as fats fucking Americans are now. So they specifically when they heard that, there would be like a rally for the Nazi party. They would buy billboards in the area and put up these big posters of coke. Imagine, like you're walking down the street and you've got like this big swastika and what is it? Is it an eagle that's on there. What's? Bride depends which one? Yeah. The Eagle. You've got Eagle and then below under says sponsored by Coca. Just, wait basically that. they would. They took a hit when a picture leaked of the American version of coke and has said, it was kosher on the back. So. What this is a Jewish drink. But they immediately had a press conference and released an article and said, no, we are not Jewish not at all and they they immediately. cozied up to this to Terry in regime. What are they? fucking? Ford. Right. Oh God I really WanNa talk about four months. That's what got me into your get. You fired up unless Ford and the Nazis Man. So they were. Yeah. They almost got shot down because of their caffeine content because the Germans were all about certain to be about health. Nazi Nazis always wanted to advocate for the young people to be nice and healthy. So they had a lot of caffeine and they they eventually cut that down now just want to come up with like. Nazi coca-cola posters. They, have them. I want to see him, but I've got some phenomenal ideas that I think I could pitch off back in I. Think. So yeah, I think I think we can make some great propaganda. Give Goebbels A. Run for his money. So kite was a guy. He was a German born American who was in charge of German coke and he was able to pull ahead through all the adversity true hero nineteen, thirty, six Olympics was a huge deal for Germany because the Nazi party was really you know turning gears, they hadn't really gone to war yet, but they were they're rebuilding their economy. So the were they were they in Munich. It was in, Berlin? What's in? Berlin, why I keep thinking Munich I don't know why I went to the little stadium now. They did. It was really cool. I. I got to stand in a little box area where Hitler Sat fans and it was, it's just it's mind blowing. You go outside in the outside of the stadium. It looks so like it looks like it's made by the Nazi. Johnson. And now it's. It's where one of their professional Berlin teams play. But it's such a cool area and like on the outside. Even looks like they did all the training and everything because it's just these fields. That's cool. All over outside with these big cement walls, it was amazing via you walk in and you're like okay yeah. Nazi party certainly made this. Very. Clearly. So there was a huge deal for German coke to because they were a massive sponsor of the Olympics. Their ads were everywhere on that place and they they had concession stands, brochures, brochures, bureau shirts, and they. They even brought over the US company boss, Robert Woodruff to witness the branding and the spectacle of how how impactful they were on the gate. The Games, they basically funded a huge portion of it. So in nineteen, thirty, six, the Nazis marched over to Austria and maxikite presided over a concessionaire convention. So behind where he was sitting was it was basically a bunch of coke branding and then below those swastikas three of them. And then the table where he was sitting over draped over the table was another Nazi flag for swastikas and things God. Cock sucker. The meeting ended with the ceremonial pledge to Hitler. Pretty Common. At the time at another convention soon, after that kite ordered a the mass, you know sick Hale in honor of Hitler's Fiftieth Birthday to commemorate, and I quote our deepest admiration and gratitude for our fuhrer who has led our nation into a brilliant higher sphere man There was an exhibition of German workers achievements, which was all just propaganda what? No. where crazy coke was massively involved, they had a fifty foot long service counter. They had a miniature train for the kids to ride on. They had a small like model bottling plant a model, or it could bottle like a ton of product just right there in front of him, like this whole thing Hermann Goering, himself had a glass of coke and that was there's a picture of that floating around he basically, if you don't know who was he ran the German government for Hitler. And he was like the guy under him, right? Hand Main Germany running it because each each different region that they took over somebody else was kind of running it. All right. So it's you know it's great tons of tons of propaganda and all. Current Day advertisement, for Ya. Pepsi. If you're listening you boys Gotcha, they're not these on the case. So looks like a coca. Cola, commercial, they've got their little white polar bear. He's just chilling cracking open. A bottle of coke holds it up to his mouth. But wait, he looks at he goes wait a minute and he grabs the. The grabbed snout. Pulls back his mask and it's Hitler inside the the polar bear suit takes a drink and he says. Like. Nothing like coca. Cola, and then Pepsi's symbol comes up and they go because they're fucking Nazis. Like it'd be great or a bunch of soldiers come in and shoot Hitler but their uniform, it's just. That's? Just, they edit all of the the World War Two footage so that people like the American troops have little little Pepsi badges on their arms effort, we could make propaganda. I? Yeah. Absolutely. So I i. really like this, because on snowpacks whenever you look up, Max Kite, it's an or it's spelled Keith. But pronounced kite he snaps comes up and says, was Max kite a Nazi. German. Born American dude. Know not afraid to cuddle up with a to talent -tarian. Fascist regime. But no, he was not a member of the Nazi. Party. Sympathizer. He's just a collaborator even. So I, I love snow is just because they're like, technically, no, he wasn't a Nazi, but you know he he led sig hails like he did not see. Shit basically. What it boils down to is he was more loyal to coke than he was to the Nazis and then you scroll down to the bottom of Snow Teijin says, smart. That's even better. Funding by Coca Cola. Elise Elise Company. So from a newspaper editor at the time I forgot what it was called. It was German. I got this unquote though no such paste shirt documented the furious tastes. Hitler. Reputedly enjoyed Coca Cola to sipping the Atlanta drink as he watched gone with the wind and it's fucking. Bitch. He would he really would so Mexico, it really took advantage and immediately turned to war profiteering. You know imagine that he would establish bottling plants in newly annexed territory because any time like in Germany or in these already annex places there were. restricting the use of glass because they would use it in their airplanes. So he couldn't bottle it in glass, but he wanted to keep a glass because that's coke. So he would move into a newly annexed territory and get a shitload a glass bottle at real quick to do that, he would take advantage of the convicts slave labor, which the Nazis did a lot. They would basically released people from prisons and make them slaves to certain corporations and companies and farms. So like what the United States does. Yeah, exactly. Like the chain gangs. So would. So an Amazon is doing right now except not everybody in an Amazon warehouse. is currently incarcerated for murder but in they're being treated like. Yeah. I, love it. Because he you know this really aged well, but he said that his best salesman. And I quote had killed his father and was serving a twenty year sentence for it. So Mexicans best, salesman. fucking murder Oh. No, and this kind of answered by the Nazis. Non Definitely not. So when the US entered the war, they immediately establish a trade embargo against Germany. and. That's bad. Max Guy Wasn't able to get that delicious coke syrup sweet sweet coca. into the country and he wasn't, he wasn't allowed to communicate with the US company at all, it was completely cut off. So what would any good businessman do keep making drinks? He decided that he he had a think tank of some higher ups in the company said, we need to make a new drink and brandon to the Nazis during this war. Think of what, what are we going to name it? We got a name this. We'll just use ingredients of what anything that we can find which food we name it, and he basically told them to use their imagination, which is fantasy in German essentially and one person shouted out Fanta, and that was the name. I. Love It. Oh God. Good thing. Our lawyer toss up little fant out on the road earlier. That was you know. We. We made sure to to really embraced the episode today. So because they had to make a soda based only on ingredients available in Nazi Germany, during a war, they got three things that really worked beet sugar way and Apple. Fibers. Oh Fuck. Way is basically when you make cheese, you pour that off as a waste product. So you know I, it was, it's just a delicious drink. They would press these. They call them leftovers of the leftovers. And for some fucking reason, the drink was hugely popular how they avoided the ration because it wasn't really food. Yeah Don't say the the ingredient costs were basically nothing because it's just to waste fraud a, they were battling it. So I'd imagine they just go to like places that are like food, apple companies they go to. Beat companies and they go to cheese companies, and they just empty those dumps. Back of big truck and the like dude, this fantasy going to fucking slap. And they're just they take it back. Somebody stirs it up inside, and then they bottle out of a leaky corner in that Blaney Truck. Squeeze down sometimes known, just toss it in the fridge, it'll sell like hotcakes God. The. They they would bottle it in the plants that were already set up. They didn't have to pay anything to start bottling them because Papa Coke back in the US already paid for those plants. So, they just immediately started making a ton of money. It wasn't usually drink as a soda. It was more of a way to add sweetness and flavor to soups and stews because of sugar at interest, sweetness and flavor to things that I would not use to describe said drink. Yeah. Yeah. Exactly. But you know they couldn't get any sugar now, the best they could get at like be say here and you need some sugar, but you only have. Stevia. So you make do. Oh. God. You're. That's right. My life is just as difficult as. German peasants, I should say struggle is real for AJ. So they made a bunch of different flavors based on whatever was available in the region. So the more popular one was the apple fibers. In some of the areas, they would use grape skins essentially. Anything left over from grade, they would use races fiber. Booking raisins a but not like. But not reasons that they made intentionally. They're just grapes. It's out for way too fucking long like Oh shit. These were at the bottom of our now, they're the rapes didn't want. No God. Yeah. Delicious, right. So throughout the war, he was just bawling away making all this money. He almost got scooped up. There was a German colonel who was like, this is making a lot of money and he's not a Nazi. Let's look into him and then he got killed in a bombing. So here's basically free says, Christ. To maxikite the end of the war happened soldiers from both sides. The Russians won the war and they Americans kind of came in at the end, but you know whatever they. Were storming Berlin. Adolf Hitler is allegedly committing suicide and his first contact to the main company to coca-cola arrived to the US. Shores Coca. Cola. mbH. Still functioning send auditors. That's all he said starting banana flavor. Now. Now, with all-natural banana peels apparently when the Russians found him, he was still bottling in like a shack. Is just like he's I've got a just gotTa keep going. There's nothing else. Well, he was extremely wealthy for you know being in a war torn country. And Yeah. So Coq said Okay Yeah. Let's do it. They sent auditors in they immediately received all of the profits gained from the war profiteering the indiscriminate cuddling up to the totalitarian regime. They regained control of the brand, the recipes, the trademarks they got money from the slave labor and they basically stopped bottling Fanta. They're like what? The Fuck, this disgusting, Shit. and. Stopped bottling it. They didn't even taste it. They just smell it a mile away and they're like whatever the folk that is somebody dump it out nine, hundred, fifty roll around and they reintroduce Fanta to Italy, before spread across the world. But at the time when they did reintroducing, it was still the idea that US whatever's around. So they use these oranges from this town in Italy, and that's where they like the Orange Fanta that we know. Now, that's kind of what the flavors based on as he specific nectarine oranges or whatever they were. Interesting. Max was hailed as a hero by coke executives for keeping the company alive and profitable during the war Oh, God, and they completely swept the fact that he was a Nazi. No. Nazi collaborator completely under the Rug, you don't send never acknowledged it. Of course, not that's bad press after that side lost similar to Ford how Ford came in after the war and accepted all the money from how their factories were converted into. Into tank and ball bearing factories and had a Russian sixteen year old girl who were slaves and kidnapped from their towns to run the machines affiliate. We've talked about that aren't emphasis not on an episode. We've talked about that in person when we're actually planning thinking about making an episode Oh, can I was one of the conversations? Yeah. I. Thought we had discussed what Ford did, but it was just vaguely God. Pure gold. Perfect. So yeah. Coke is Nazi. Coke Has Nazi. Shitty Shitty name. Really. She didn't take anything from this. Also don't masturbate. Yeah. Don't let anybody pour acid on your clint. Yes, please. God well. That'll yacht. Nazaire. That's all you have. An Hour. If you're not careful I'm GonNa, tell you I can shut up, please do don't please. Don't do that. Oh Lord May I saw you know everything you eat is tainted. By the non sometimes literally taint literally eight nineteen twenties beef paint. I. Well, thanks for tuning in huge shoutout to Haley and casing facie. Thank you so much prescribing Patriot on. Finest on instagram and twitter the usual like favorites of scribble message, the heart. fucking whatever. Yeah. Up Dude tele friend judge fucking email somebody. Share s instant messenger somebody, our policy things whatever find are you download signal and only use that to text. Now, we're just going to dump all like shameless advertising at the end. Yet. Check out the Lincoln Bio on instagram and twitter merchandise merchandise merchandise by coca-cola. Support the Nasi. No, either of those things don't do this. We're, going to get de funded. RIGHT WE'RE GONNA lose even more money and we've already lost. Yeah, but feel free to reach out show ideas, everything. There's more awful food or temperance movement facts that you want us to talk about the send US A. DM. Yes. Slide into those sweet little deums. Next tune in guys. We will catch you next Monday later skater.

United States Papa Coke Coca Cola Adolf Hitler Coca John Sylvester Graham Utah twitter cocaine business owner Amazon Berlin Ford Pemberton Google caffeine Dick Kellogg schizophrenia
Faith Adjacent: Breakfast Foods

The Bible Binge

50:35 min | 2 weeks ago

Faith Adjacent: Breakfast Foods

"It back to back to back up into beep beep make hello and welcome to faith adjacent a spinoff of the bible bench podcast where we send our faith antenna to see if we can get reception in unlikely places. I'm your host. Aaron moon resident bible scholar on the bible bench and this month hold the milk. Put back the sugar as we dive into the spiritual history of the most important meal of the day according to the food and drug administration breakfast and a quick disclaimer before we get started. Faith is very personal. Everyone brings their own set of lenses and perspectives to anything they encounter in the world and that includes religion scripture faith always welcome journal rebukes additional thoughts as well as attention to blind spots. I may not have considered. This is a conversation if this is spiritual archaeology to dig together. Okay guys as you know. I am on my own personal pilgrimage to just podcast about the things that i love and i love breakfast i love i hop. I love waffle house. I like the nc breakfast brunch. I like cold cereal standing over the sink. I love waffles pancakes. Give me a mimosa. let's make some biscuits you want sweet. I love it. Gimme sister schubert. Roles you want savory amend to it. Let's do like hash brown in chicken biscuit. I love american breakfast. I love british breakfast. You absolutely nuts with your baked beans at breakfast. What are you doing i love. You guys never changed. I love chee. L'aquila's isla b. bim bap. I love breakfast tacos. You are breakfast for dinner yet. i'll get crazy. Let's go and i have so many memories of breakfast to be fair. I have a lot of memories just around food in general but like making pancakes with my grandparents at our family ranch. I once had french toast in chicago. And i think i saw god. I was yelled at by chef in north carolina. Once for asking for a medium boiled egg at brunch. But really if you ask me with. The most quintessential breakfast item is for me. There's just one answer. It is a cherry iced donut from the donut. Stop in canyon texas now. I don't really wanna be hyperbolic but this donut is the best thing on god's earth. It tastes like my childhood. I ate them at church. I love a good sunday school donut. We had them every saturday morning. Growing up until my little brother told my mom that it was her job to buy him doughnuts. And do you want to know what we never got again until my brother graduated from high school doughnuts on saturday morning. Gwen was not here to play. But even in college my friend courtney and i would skip ballet class and walked to the donut. Stop which i think is pretty much the same thing that doughnut is perfect. There is no donate that really compares and trust me. I've looked higazy By one of our sponsors credit karma. We're all about instant gratification. For looking for instance satisfaction a credit karma. Money spent account is the perfect fit. Credit karma. Money is a brand new checking account where you can win. Cash reimbursements for making purchases. Just pay with your debit card. And if you win you'll be notified on the spot in your instant karma cash will be added back to your spend account over your fdic insured spin account for free right now visit credit karma dot com slash win that money to open your free canister winning instant karma go to credit karma dot com slash. Win money decided for free and start. Winning instant karma that's credit karma dot com slash win money. Instant karma is sponsored by credit karma. No purchase necessary exclusions in terms apply. See rules banking services provided by. Mvp back member fdic maximum bounds. Transfer limits apply. Now i think part of what is so great about breakfast. Foods and breakfast in general is the sense of care. That comes from a meal in the morning right i think about the people who get up and make food for the people who are still sleeping and someone in the back of my brain cues up whitney houston's the greatest love of all you often have to prepare breakfast the night before or the pancake flipper is having to give up his right to hot pancakes so he can flip for the common good. I think of that moment. When you're spending the night with a friend and you like stumble out of the kitchen and you have breakfast with a family. You know like you know her brother because you see him at school but now he's wearing like sweatpants and he hasn't done his hair and that's where it's so intimate like they're in their pajamas. Their dad drinks coffee black. their bulk. cereal people. You just don't know these things until you breakfast with someone. You can learn so much about people over breakfast. Because i think breakfast as a really good job of breaking down pretensions right nowhere. Are you as vulnerable as you are at breakfast. Bleary eyed the day. Full of promise. You'll have your makeup on your your pajamas and shoveling bacon into your mouth and while it's very easy for me personally to got him bacon also as a side note. Does anyone else read the old testament and get so bummed out about the dietary restrictions or pork. I mean i get it. It just makes me sad. I hope all those people who missed out on like bacon lard and pork belly on earth. I hope they get it somehow in heaven i want that for them so much of my own personal food. Theology was shaped by a guy named robert f coupon a simple priest and a cook. Who said we were given appetites not to consume the world and forget it but to taste it's goodness and hunger to make great and so that's what i want to talk about today. How this meal evolved and turned into what we know it in the modern world these surprising religious history around breakfast the direct line from breakfast cereal to eugenics and Self pleasure. And that time. Jesus cooked breakfast for his disciples after a casual morning miracle but before we make like the kids from honey i shrunk the kids and dive into the cereal bowl a quick break to talk about our sponsors. The want to tell you about an amazing new service that i've found called frame bridge frame branch. It makes it easier and more affordable than ever to frame your favourite things all without leaving the house whether it's adding a gallery wall to that empty hallway in your house. The perfect gift finally getting your diploma framed or finding the perfect frame for those photos sitting on your phone. You can frame bridge just about anything. Here's pat works. 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Binge that's frame bridge dot com promo code bench guys a quick break to talk about one of our sponsors red mountain associates. A team a thrive when you think about investing what comes to mind is it portfolio that builds interest or is it doing things that hold your interest will thrive believes that money is a tool not a goal and with the right guidance. It can afford you life rich in meaning and gratitude drive it and red mountain associates offers purpose driven financial solutions to help you assess your finances and find solutions that. Reflect your priorities whether that's creating a strategy to protect your loved ones or a strategy for success in retirement or maybe both. This approach can provide financial clarity allowing you to have a balanced portfolio and a balanced life for financial guidance. Based around your faith and values and to help make your life better visit thriving dot com or call financial consultant. Tom noon at two zero five. Eight two two nine five nine zero. That's two zero five eight two two nine five nine zero and now back to the show. So let's get into our first section the spiritual decoder ring when art or culture is not obviously religious. We need to use a specific faith-based lens by which debut at extracting inherent theology from an otherwise secular text. If we place our spiritual dakota ring on the spiritual active breath on our waffles on our over easy eggs. What do we see in other words. How is breakfast faith adjacent. Look we all know breakfast is. I'm not going to belabor discussing but it looks different all over the world right austrailia. It's what is going on with that you might. I don't understand it tostadas croissants me so soup chee l'aquila's rice and beans. Here's what's interesting. According to recent findings humans have been eating bread for at least twelve thousand years before the domestication of cereal crops which means we started eating bread around the same time we started thinking about art and religion. This is what heather anderson says in her book. Breakfast history of what defines humanity the capacity for complex language intellectual reasoning and artistic expression may not have developed so fully had we remained nomadic hunter-gatherers so basically the idea that we would sit down not move from place to place and allow the food to come to us was a very different vibe than what we were doing. And so the bread wheat grain. The beginning of that is really. The beginning of breakfast. Have not been making some form of bread. We'd be worrying about surviving as opposed to thriving and you know you look through the bible. There are lots of examples of breakfast even though breakfast. Modern breakfast looks different than ancient breakfast. You know you've got e sox changing his birthright for a bowl of porridge or stew and this was probably a lintel porridge that you would eat right after your morning chores. God has ravens. Bring elijah his breakfast in i kings seventeen. Of course the proverbs. Thirty one woman gets up at the crack of dawn to make breakfast for her family You've got jesus cursing the fig tree when it doesn't give him his breakfast of figs in acts twenty seven thirty three. Paul encourages everyone on the ship to break their fast. After the ship was set adrift at sea for fourteen days on the way to rome. So you've got like this is a normal thing and then we're going to talk about. Jesus cooking breakfast for the disciples after his resurrection. And then of course. Essentially what essentially apocrypha the newsboy song breakfast in. Hell getting us into modern times and while no one really understands what the news weather trying to say when they sing. They don't serve breakfast and how we can all agree. That breakfast is an important part of the day even for our favorite people from scripture. But how is it faith adjacent. So this is hard to believe. But at one time breakfast was considered sinful like genuinely sinful in his summa. Theologica thomas aquinas labeled breakfast as essentially a gateway drug to gluttony and heather. Anderson talks about this in her book breakfast. History is basically the church presumed that if you ate breakfast it's because you had a lusty appetite for something else. As well. breakfast consisted of ale. Wine was considered a lack of self-discipline medieval people saw gluttony. A sin and a sign of weakness. Men were often ashamed of eating breakfast. It was also seen as a meal for the poor who needed sustenance from their low caloric meals to do their hard labor on a daily basis as well as a sickly and kids. Now all of this changed when rich people started going on long trips. King henry the third of england he goes on a religious pilgrimage to saint aubin not very far pilgrimage. I think it's like fifty miles but during the trip over. Fifteen hundred gallons of wine were delivered to the abbey. Four specifically breakfast purposes for the duration of his trip. Fun fact saint albans is one of the oldest abbes in the uk dating back from the seven hundreds when the abbey closed visitors last year during covid the dean of the cathedral decided it was a good time to restore some of its crumbling. Fourteenth century carvings when the master carvers. Try to decide how they would commemorate that. This restoration took place during the pandemic. they chose to add a tiny hat tip within the design. A little figure wearing a face mask so kings religious pilgrimages. They get the breakfast ban. Lifted a lot of this was because it was essentially logistical nightmare. To ask a podunk you know tavern on the way to saint aubin to feed the king's entire retinue but anyway breakfast consisted of a lot of booze like a lotta booze. You're either mixing your ale with bread and turning it into a kind of mush. You were drinking wine. It was a heavy alcoholic situation. Which reminds me of isaiah. Five eleven doomed to those who get up early and start drinking booze before breakfast but at some point coffee goes mainstream. The introduction of coffee means that alcohol has been replaced as the preferred morning beverages. And so heather anderson talks about how that allowed the church to have this moral high ground to finally go. Oh you can breakfast now. It's fine now that everyone's not getting drunk. They're just getting like a slight caffeine buzz We're good with breakfast. So breakfast slowly started to evolve in how we in the western world know it today and then everything really changed the clean living movement. We're gonna talk in depth about the clean living movement in the red thread board but this was led by the seventh day adventists and it was a reform campaign that you know. Rooted in christianity included abstaining from alcohol sex tobacco as well as an emphasis on clean foods exercise and some other things Health animas which will learn are not as healthy as one would think normally these types of movements they kind of follow or engage around moral panic or religious awakenings and this one happened to with the second grade awakening in the eighteen thirties through eighteen sixties. I'm gonna tell you something here and if you have little ears. I need you to understand that the rest of this episode gets weird in ways that you would not think that a breakfast foods episode is going to get if you do not want to have a conversation. If you're not ready to have a conversation with anyone in your life about self love you need to know that. That's a big theme. That's coming up and that's not on me. That's just how this particular cookie crisp crumbled so just know that so anyway clean living movement. This movement actually birthed the phenomenon of cold breakfast cereal. And that's a big thing in america. But i think it's important for you to know that the reason we have cold breakfast cereal is directly tied to the idea that excessive masturbation will not only injure your soul. But your mind as well. So let's learn how the guy who came up with the graham cracker and by extension golden grahams which is one of my favorite breakfast cereals. Thought that cutting coffee out of your breakfast and deciding on a spouse solely on eugenics is directly responsible for tony the tiger fun fact the guy who voiced tony the tiger was named furrow ravenscroft which is an incredible name and he was also the uncut a vocalist who sang. You're a mean one. Mr grinch in how the grinch stole christmas. Interestingly enough ravenscroft was a dedicated christian but no word on how he felt about breakfast cereals. Quote unquote restorative properties. Okay so let's get into our second section. The red thread board. We're going to get intense and weird so thread number one. Let's talk about kellogg's cornflakes angled grams. As i mentioned modern american breakfast is all thanks to the founders of the seventh day adventist church and this was a church founded in eighteen. Sixty three in battle creek michigan and anyone who has ever tried to send in a proof of purchase to claim a prize on the back of a cereal box will immediately recognize that town name as the headquarters of cereal and one of the most influential figures in the founding of seventh day. Adventists is ellen g white. she's a former methodist. She became involved in something called the right movement which was sort of a precursor to seventh day. Adventists fun fact not really fun. Ellen was converted at the age of nine when she got hit in the face with iraq. Now kenneth samples of reasons to believe christian author says no leader. Theologian has exerted as great an influence on a particular denomination as ellen. White has on adventist them and truly she must be the only person in history with equal influence on a religious landscape of america and the breakfast landscape of america. So around the time of white another figure was coming up into the cultural consciousness named silvester graham the first and probably only presbyterian minister to be the inspiration of a cracker. Probably one of the only ones to start a riot of butchers and bakers. So graham was a huge advocate for vegetarianism on the basis. Of what adam and eve were doing before they send. He thought that that was the way to go. He was an excellent preacher. He believed that people were sick because of stressful lifestyles and immoral eating habits like adding sugar to coffee and eating white bread fun fact. He called white bread tortured bread. The he was so into like natural organic bread. That type of bread actually became known as gram bread which was made from gram flour and could be used to create graham crackers. There is this connection you know in the eighteen thirties eighteen sixties where theology of health included ideas of like. You make your bread at home. You don't need to make it with like bleached flour. You need to make it with whole grain. Flour fun fact. It was also definitely made by the lady of the household. You couldn't take a hot bath. You could only sleep on like a super hard mattress and then there was this other part. Okay remember that content warning. This is the content warning if you have young ears about or if you are highly sensitive to things i'm gonna tell you to stop listening and you can come back and listen at minute. Mark twenty eight so graham was also a member of the temperance movement which tried to criminalise alcohol. Consumption was also weirdly obsessed with masturbation as a societal. Ill graham thought that if you only ate vegetables and drink water you would not be tempted to masturbate. Which obviously was how people went blind or died prematurely. Things like red meat alcohol. These were things that led to. Like lusty blood and people would be tempted to masturbate. And of course we know. Christianity is not a fan generally of masturbation grim got famous and he started to get a following when the cholera reached the us and the people who had followed his health advice seemed to avoid the illness now. Unfortunately graham passed away relatively early at the age. Fifty seven due to complications from his doctor prescribed opium animas which i was not aware was a thing practiced by medical professionals but we learn something new every day and just briefly just briefly i would love to go on a small tangent about intimacy intimacy. Were used for so many things. I i was wholly unaware like dating from thirteen zero five. Bc lots of people using honey milt ox brain melted fat deer marrow turpentine cinemas you know a tobacco enema to resuscitate someone who's drown yogurt to treat diarrhea guys. I don't that that's that's not a thing. My favorite fun facts. This is not a fun fact. it's no fun at all. So president garfield who was shot and was assassinated he. They gave him nutritional infamous consisting of egg milk whisky opium before he died. But let me just let me just say almost always intimacy. Don't feel like a good idea. They certainly weren't a good idea for grahame case. So we've talked about allen white. We've talked about sylvester graham. Someone who got hit in the face by rock someone who died of an opium enema. But what happens when their powers combined you get the kellogg brothers john harvey and we'll keith. Let's talk about john. Harvey i at twelve john. Harvey became. What's known as a printer's devil for the whites ellen white's publishing company fun fact printers double was an apprentice position in a printing press that was essentially like a skilled laborer who knew where to find tight blocks and ink mark twain benjamin franklin warren g harding and lyndon johnson were all printers doubles so he actually became super close to the white family and eventually went to medical school. In fact pretty good for the kid whose parents didn't educate him because the lord was coming back soon and after medical school he founded the battle creek medical surgical sanitarium. A kind of spa hotel resort. Where you sleep on hard beds and engaged in things like hydrotherapy and medicinal animas there. They are again fun fact. The sand as it was known had a lot of famous patients including thomas. Edison amelia earhart mary. Todd lincoln sojourner truth madame. Cj walker an orangey arguing new additional fun fact the g. in warren g. harding's name stood for gamaliel the famed teacher of the apostle paul. Okay we are super getting in the weeds here. So that's john harvey. He's the older brother. Now let's talk about well keith. We'll keith like john. Harvey worked in the broom industry. Thanks to their father but came back to battle creek. Once john harvey opened the sand to help him run it and one night they were making food for the next day and left some dough out while they were called away from the kitchen it spoiled and instead of throwing it out they tried to salvage it and they sent it through some rollers and discovered that it turned into a flaky. Substance fun fact. Lots of disputes. Here about did what some say john. Harvey's wife ella was a part of this process. Some say john. Harvey had a dream and the idea came to him but either way john harvey applied for a patent for flaked cereals and the process of preparing same and is the only person named on the patent something that really chapped will keep tied and this was really just the beginning of a rift between wilkie and john harvey john harvey let anyone who wanted to come into the sands kitchen and watch them make what they eventually called sinise has toasted corn flakes and one of those anyone's named stubby post. Maybe you remember him from post consumer brands which eventually became general foods. He literally copied the process and created his own. Serio called elijah's manna. That's another failure jason at another frustration to well. Keith's list but what really broke the relationship. Between wilkie and john harvey is sugar will. Keith really wanted to add sugar to the nita's toasted cornflakes but john harvey was into it. Because obviously sylvester graham had taught him. That sugar was bad. This created such a rift. That will keep left the sand change. The name of battle creek toasted cornflake company to kellogg company effectively locking john harvey out of using his own name for the food. He created fun. Fact we'll keep was the first cereal magnate to add. Kids toys to the boxes so we have him to thank for are lucky. Charms watch that required five proofs of purchase and six to eight weeks of delivery time only to break within a month. he's also a huge philanthropist and kept the people a battle creek working during the great depression. So i guess we can forgive him but as you've probably learned by being a person with internet access john. Harvey kellogg was super and sexual abstinence so much so he was more than likely a virgin throughout his entire life. Even though he was married he and l. slept separately and they never had any biological children. Fun fact they did have over forty foster children throughout their marriage. The whole idea behind this. Is that a simple diet. That very exciting would prevent anyone from getting all hot and bothered. I mean there is some truth to that. Have you ever felt the urge to take off your weight's ring after downing a bowl of fiber one and that would therefore save your body from civilised and your soul from hell but even the solitary vice of masturbation off kellogg even wrote about people dying in the middle of what was referred to them as onen fun fact that comes from a super bowl story in the old testament where a guy named onen spills his seed and then got killed him but it wasn't just death that would await those who self pleasure. You could go insane. You could have epilepsy. You could go blind cancer. Among other things. A listen kellogg went so hard. Oh god sorry in his anti masturbation policies that he advocated for genital mutilation circumcision. We are really exhausting. The circumcision content this month on teenage boys without anesthetic. so that when they would feel the urge to masturbate. They would remember that time. The guy who had been cornflakes allegedly convince their parents to circumcise them and think better of it. This was all in service to healthier and holier living so listen. The text of john harvey's book plain facts for the old and young is on the internet. But i'm going to suggest that you do not read it because he described some really horrific ways to curb masturbation and the least horrific. One is to put a cage on your child's crotch so story about that now. Listen here's what's awful and terrible and gross and abominable about the sand the kellogg's and graham dudes. They love him. Some eugenics. if you're not familiar very briefly eugenics means good creation. But it's the study. And in the nazis case the practice policies that essentially focused on creating premier race of people through selective reproduction allowing desirable traits. To be passed on and weeding out quote unquote undesirable traits. You know things. Like certain colors of skin certain ethnicities you get where this is going resulting in things. Like the sterilization of large groups of people forced pregnancies or abortions the murder or isolation of people who are differently abled or identify as something other than hetero normative or whatever is considered normal or good or desired for this particular culture. Listen eugenics all of this is not good long. Didn't read eugenics bad. Oh did you think it was just the nazis. It was not john. Harvey founded the racial betterment foundation. Which was the big headquarters for eugenics in america they had some superfund ideas like a eugenics registry and Thankfully the racial betterment foundation broke up after the nazis and everyone was like. Oh this wasn't great. We should not have been doing this. So sorry we're disbanding now. And here's the wild thing john harvey and ella. They had several african american foster children that lived with them in their home and they still were proponents of eugenics. It's not great guys. It's just not great. Not a good track record on racial issues. But i do know but the big question you all want answered is did on harvey and we'll keep ever make up no sadly when john harvey was at the latter part of his life. He wrote a letter to his brother asking for reconciliation. He asked his secretary to send it but she decided after she read it that he demeaned himself in it and so she refused to send it and we'll keep only learned of the letter after his brother died and he was only a couple of years away from dying himself. I earnestly desire to make amends for any wrong or injustice of any sort. I don t you. I'm sure that you were right as regards the food business you're better balanced judgment has doubtless saved you from a vast number of mistakes of the sword i have made and allowed you to to achieve magnificent successes for which generations to come will. Ou gratitude and we do. Oh you gratitude will keith. Thank you for putting lucky. Charms watches in the bottom of your cereal boxes. An outbreak to talk about one of our incredible sponsors ralphie's it's twenty twenty one and there is absolutely no reason that any of us should have uncomfortable shoes. Nobody has time for that. Fortunately that's where rossi's comes in. 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Upgrade your closet with washable sustainable style shoes and bags from rossi's head to rob these dot com slash bench to find your new favorites today. That's rotc h. y. s. dot com slash. Mitch do you remember those days as a kid of saving up for the newest video game console or new bike. I always had my eyes on the prize. And i would do anything. I could to get some extra allowance money now that i have my own kids. I'm trying to teach them how to be responsible with money in similar ways. Fortunately go henry makes it easy to teach kids. A lifetime of financial skills go. Henry's debit card for kids. An app for parents makes it fun and easy to teach kids. Good money habits. It's designed to help. Kids ages six through eighteen learn about money firsthand and they'll financial independence was an has been using go henry and he has been talking so much about how helpful it is with his kids about managing allowances they're setting boundaries with money. They're building independence and everybody feels so cool that they have their own fancy debit card and they are living their best life over at the white house go. Henry is so convenient for parents because rather than handing out cash because who carries cash anymore you can make real time money. Transfers in addition to automated allowance deposits get started go henry dot com and get one month free with promo code bitch. That's one month free at go. Henry dot com promo code bench and now back to the show and so that is the wild history of how we got breakfast cereal. But i wanna go back further in time. Take a hard turn. I didn't wanna do that. But here we are and i wanna talk about jesus. Cooking breakfast for the disciples so the gospel of john actually concludes with a breakfast scene. Fun fact john twenty one for a long time scholars thought. This passage was a later addition to john's gospel. Kind of tacked on at the end. But now it's fairly standard to see chapter. One is just kind of an anti-climactic day. New ma of the gospel as a whole so. Let's set the stage the last time. Peter and jesus spoke was in luke. Twenty four thirty four right after the resurrection. We don't know what they said. It's just a mention of a conversation. We don't have specifics but the last time they spoke before. That conversation was when jesus told peter that peter would betray jesus three times before the rooster crowed and then peter did that exact thing and abandoned jesus before his crucifixion. So peter and jesus have what we can only imagine as a private reconciliation noted in luke twenty four thirty four and then jesus starts appearing to other people in his resurrected body like walking through walls and having people stick their hands into his wounds and the disciples just kind of start going back to their lives. They go back to galilee. They're not certain what's going to happen. Are they going to see jesus again. Also metaphysically what's going on and about eight days after the resurrection peter wakes up in the middle of the and decides to go fishing now. His whole life. Peter has been in this routine of waking up in the middle of the night to go fishing so that he can have fish to sell in the morning. So it's easy to see. Why in a very stressful time of anxiety or discouragment or being overwhelmed that he would return to this pattern and i love that. The rest of the disciples are with him are just like okay. We'll go with you. None of us can sleep either so sure. Fishing sounds great so they go out into the boat. They don't catch anything and morning starts to break so they decided to call it a night and had back to the shore now as they're going back to the shore they can see a figure in the distance but they can't tell who it is then they hear voice good morning. Did you catch anything for breakfast. Here's a mysterious figure on the beach. Maybe kind of trolling them for not catching any fish. So they answer back. No they haven't caught anything and the voice answers back. Throw the net of the right side of the both. What happens in a moment that i imagine had to remind them the day jesus called them to follow him to leave their nets behind and cumby fishers of men. They do what the mysterious voice says. They lower their nets onto the right side of the boat in. What do you know fish. A specific number of fish. One hundred fifty three. And we're gonna come back to that number and a little bit but so many fish they can't bring them all in and it's in this moment that john puts the pieces together. The mysterious voice is jesus and he tells them this is the lord. This is the master. And peter true to form just goes for it he jumps in at least a hundred yards from the shore and make so like a swim run for the beach and when he gets there he sees a little breakfast. Spread bred fish afire. And jesus kind of chuckling says bring some of the fish. You've just got so. Peter goes back help the brothers. he just abandoned to this gigantic catch when they returned. Jesus invites them into his hospitality. He invites them to share a meal. Breakfast is ready and so the conversation they have at. This meal is mainly based around the public restoration of peter so the other disciples listen as jesus asks peter simon son of john. Do you love me more than these. Yes muster you know. I love you feed my lambs. Simon son of john. Do you love me. Yes master you know i love you. Shepherded my sheep. Simon son of john. Do you love me master. You know everything there is to know. You've got to know that i love you feed my sheep. I'm telling you the truth. Now when you're young you dressed yourself and went where ever you wished but when you get old you'll have to stretch out your hands while someone else dresses you and takes you where you don't want to go follow me. There's so many things that are important about this conversation. But i think one of them is that jesus restores and embraces. Peter within the same cadence. Peter betrayed jesus. Peter denied that he knew jesus three times jesus restores him with three questions and he commissions him with three tasks. Jesus asked the kind of cutting to the quick questions that would have. I imagine immediately reminded peter of his failure to support and stand by his master on the night of his crucifixion. But he does it so gently carefully repairing the breach the two of them and setting up the leadership structure. For when he's gone in front of the other disciples so peter could not be accused of inserting himself where he didn't belong. I think so much of this encounter was meant to remind peter of his genuine friendship with the lord. Alan d. callahan intruder native land calls this passage a steady in contrast with the miracle of the fishes and the loves the small charcoal fire must have conjured up the last time that he was in front of a fire a little over a week ago. Adamantly insisting that he did not know jesus. It's also notable to me that jesus is in his resurrected body and he's still considers the needs of his friends. The texts doesn't say here that jesus eight but that he cooked them and gave them the fish and the bread. I think it's possible that he did eat. It's just not recorded but the hospitality displayed here. A crucial element to jewish culture in that sharing a meal mit more than just sharing a meal. It was trust it was fellowship. It was friendship. Jesus is hospitality for peter. Really a lot of the disciples who had abandoned him. That night was reaching out a hand of care forgiveness to a group of his friends who were probably exhausted had a cognitive load that was threatening to overwhelm them. And we're also trying to understand how their friend who they thought was. The messiah was dead and now he is alive in the midst of an enormously confusing forty days between jesus resurrection and ascension. Jesus takes the time to feed his disciples to care for their bodies. He finds dry wood and builds a little fire. He catches a fish. He claims that he pokes a stick through it and he cooks it up. He finds some bread. He's about to lay some really foundational truths and leadership structure on these ragamuffins. But before we do that we're going to eat by the early morning light with the sun. Just peeking over the hills. And i wonder if any of the disciples remembered limitations. Three twenty two through twenty three as dawn broke. God's loyal love couldn't have run out his merciful love couldn't have dried up. There created new every morning. How great is your faithfulness. I'm sticking with god. I'll say it over and over. He's all i've got left. That just reminds me of peter. Saying jesus like where else am i supposed to go. You have the words of life when my favorite details from the story is peter nakedness nakedness. In the first century and nakedness today are two very different things. Fun fact most likely this just probably meant that he was only wearing his inner garment while he was working while he was fishing kind of loincloth but once they realized the short order cook on the beach is jesus peter just sorta loses control of all of his faculties he inexplicably ties outer garment around his waist. Jump into the water to get to the shore to get to jesus. Some scholars think he just didn't consider greeting jesus to be appropriate in only a loincloth. Which that's fair. We don't get any additional information about what happened. When peter jumps out and swim walks about one hundred yards only that he left his brothers to pull in the miraculously catch. What did beat her. And jesus say to each other do they. Did they say anything to each other. Was there hug. Was there what what happened. I mentioned before that. This was not the first time that peter and jesus had spoken since peter's betrayal but maybe things were still weird for peter. Maybe he wasn't ready to accept. The grace jesus was offering as i studied this passage. I was really surprised to learn that. Many theologians throughout the years of considered peter's actions of going fishing that night to be sinful since jesus had effectively called him away from that life when he told peter to follow him those years ago. And if so what an even more beautiful picture of the redemptive power of communion around a breakfast table that jesus would meet them in a place of disobedience and sin and blessed them with food for the body and for the soul like. I said a lot of this is conjecture. And we aren't given much of these moments between peter and jesus who were deeply connected friends who had really been through so much in such a short period of time but i imagined peter exhausted from a long night of fishing and nothing to show for it scrambling out of the boat all of his fears and anxieties about seeing jesus again cut a bubbling up inside of him. Still overwhelmed by the sheer joy of his friend who he thought was dead. Is there so close to him. One of the last times they saw jesus he disappeared abruptly. So in my mind. Peter is rushing to get to him hoping that every time he puts his head under the water to move forward a bit that jesus will still be there when he surfaces and when he makes it to shore jesus is still there waiting on him may be laughing little standing next to a beach fire. What's going through peter's mind. As jesus directs him. Back going through the disciples mind. Are they quietly bringing in the miraculous catch. Are they nervous. Has peter told them what he and jesus talked about. This is probably something that they did often breakfast with. Jesus throughout the course of his ministry would have been a really familiar way to talk and connect to strengthen their bond and to fellowship together again speculation. But i imagine there was some guilt and self hatred on peter's mind at this point someone who claimed that they die for jesus couldn't even stand up to a servant girl which no shade. We've all been there. But i think about the way. Jesus is nurturing and nourishing. Peter even in what i would imagine would be a very dark time for peter and it reminds me a lot of a quote from robert of coupon which i'm paraphrasing. But he says etcheverry worst. All you can be is dead and for him. Who is the resurrection and the life. That makes you just his cup of tea. Jesus is making an effort to connect in the same way that so many of us make efforts to connect over a meal especially vulnerable meal like breakfast. Pretensions are down guards down and that is where connection bribes. And that connection. Whether it's fish brad over a charcoal fire or nita's toasted cornflakes or scattered smothered and covered at the waffle house can be and now. I've been addiction a recipe for spiritual breakfast step. One lay down a fine sprinkle of humility enough. So that whatever you make in this foreperson kitchen won't stick to the corner step to gather the ingredients. Compassion like huge blocks of butter. Nobody to cut on the line don't even measure it the fresh cream of joy. You can never have too much bright. Citrus twist of curiosity a heap of gentleness a pinch of sanctified common sense. Let that one cook tell you when you might need more than just a pitch pour in a whole bag of grace it will feel like too much but it never is and to binded altogether love love for all the cooks in this kitchen love for every ingredient love for everyone you feed and love for those who don't even want what nourishes you dump it in and watch the molecular structure of these ingredients. Come together changing each other and changing you to make a dish big enough to stay new over the course of your whole life. A meal fit for a feast. Step three pop. It in the oven simmer some gratitude on the stove top. Start the coffee and set the table. Step for test the center if it holds. Your dish is ready while it cools chop some hope sprinkled liberally over the top step five cut and sir gathered though sheep that you've been given and feed them as best. You can give it all the way no leftovers taste and see this. Sacred meal is a foreshadowing of things to come all right guys. That is going to do it for this episode of faith at jason. Don't forget to check out the show notes for everything. We went through here on the show. A huge thanks to evan. Batson our community manager at the bible bench seminary for creating the incredible show notes. They are full of resources and additional reading. Should you want to send your faith antenna up even further here at faith jason. I'm always open to ideas on what you want to explore faceless. So please send me an email at hello at faith. Adjacent dot com with any suggestions. You'd like to have considered are you. I have the absolute pleasure to chat with patricia. Barnes a sister. Shubert role queen of the south and kendall dander slice public theologian and baker. Edible theology gathering some of your mail bag questions and talking. More about the spirituality of breakfast foods. This is a great conversation and you will not want to miss what they have to say. In fact. I know you don't want to wait. So here's a little sneak peek to talk to you over understanding how literature works really help us to understand bread and then make it. Maybe a little bit less intimidating well and at the same time i think understanding bread making help us understand literature more so red making is like you can't just follow the same recipe step by step by step and get the same undersold every single time but bread making is not about following directions. And then you if not the scientific formula because you're constantly dealing with all of these variables that you can't control with the humidity outside the temperature. The amount of time you're able to use. There's all these different variables that come into play so learning to read is about learning how to read the environment with your whole body and every time you make it like you have to have a lot of failure to make good bread and you have to be able to learn like what is affecting the outcome along the way and so brad can't really be. It's just about this end result. You're never going to be satisfied because you have to learn the whole process to be able to make bread that. Is that you what to really get to know this process better. It's so parallel parallels the for light. We can't just follow this formula. Xyz and here we are things are good but we are constantly living into our faith and constantly living into what it needs to follow. Christ what it means to just be a part of christian community and we are shaped along the way and so we sort of free ourselves from this concern with the end result and much more like really embrace the ways that we are shaped in the process. It's just very liberating and very beautiful. Like i said that will only be available to babble mitch. Patriot members so head over to the bible bench dot com slash patriotic. Take advantage of all the great stuff we have over there. Like extended bucs faith. Adjacent book club are monthly movie series sacred cinema monthly baba's scholar teenagers and moore. That's the bubble binge dot com slash patriotic to join us for just five dollars a month for this episode. I use the following source material. Supper of the lamb by robert f. Coupon will kellogg king of cornflakes breakfast history by heather anderson. The journal of gastrointestinal endoscopy true to our native land edited by brian. k blount heating history by andrew. Some works by stephen nissenbaum. The kellogg's battling brothers of battle creek by howard markel plain facts for the young embracing the natural history hygiene of organic life. By john harvey kellogg the bible recap by kabul. The rsv cultural background study bible and michael cards a fragile stone. A big thanks to troy holden who provided the voice of john heartbeat catalog to matthew buckner. Who provided the voice of simon peter and jordan wilder who provided the voice of jesus. I'm your host erin moon. You can find me on socials at h. Munjal the bible. Then john socials five inch and i will see you next month until then i hope you see god in weird places. How can i make it so that my dad does not listen to this episode. I'm going to suggest you do not reach on harvey's book plain facts for the olden young where he described some really horrific ways to curb of which the most horrific is. Put a cage child's crotch. No that's the least horrific he also wanted to like. I can't. I can't even say that. That's the least horrific. I wish i could unsee every google image search that came up for these animals. I just is just. I just am really well acquainted with. What a hot coffee in a mobile do you know like medically wonder if we're in g harding got any animus. But he did you.

john harvey peter red mountain associates heather anderson saint aubin jesus john graham Harvey sylvester graham kellogg Aaron moon higazy racial betterment foundation fdic keith rossi Theologica thomas aquinas
The Killer Breakfast Cereal Episode

FoodStuff

1:03:24 hr | 10 months ago

The Killer Breakfast Cereal Episode

"Today's episode is brought to you by clean versatile stain remover I've been using clean products for years to get stains at a close, and I am only more excited to do. So now because the guidelines that they sent us for this ad included the line did that glass of Merlot turned into a glass of Merlot know when you spilled on the carpet first beautiful second yes. Carpet, it's not just for laundry. You can also use their versatile stain remover on carpet tile and grout and patio furniture. You've got to try oxycontin versatile stain remover for yourself to work your magic with oxy clean good ach soclean, dot com slash. Try Me order a free sample that's oxy clean dot com slash t. r. y. m. e. for Free State infighting sample while supplies last. I spies something fun old navy's masks for the family. These triple layer washable one, hundred percent cotton masks are definitely something to smile about their designed accordingly to the CDC's recommendations for non-medical face masks come in handy multi packs and are available in sizes for kids and adults, and because you should cover your face, not your personality they come in a whole bunch of prince patterns and colors, five packs or twelve fifty and ten packs or just twenty five bucks at your local old navy or old navy dot com see old navy dot com for details. Hello, favor production of iheartradio I'm. And I'm Laurin vocal bomb and today we're talking about breakfast cereals. I, Love Breakfast Cereals? Guys. This emotional reaction is exactly what this episode is all about and I love it so hard because I don't I mean I think they're fine. But but you have like this look on your face that even thinking about these products is just a state of bliss. Yes yes and I think also in this is i. I live by myself and so having milk around I. Don't really drink milk so I don't have it around which means I. don't really have cereal anymore. And add our office. I frequently think about how there's a lot of cereal there. But we're not going there anymore. And sometimes I consider like is the worst stretching out. To take some cereal for my own. Is it still good? Wow. Yes. Okay. If I do make it over there and I do a delivery for you, I will totally bring you some cereal. If such still exists I know that we. I know that our team has made some donations to food banks of stuff that was in our pantries. So yes, well, I'm assuming and I'm happy to hope that the unopened boxes went to that but I don't say no to to open this. Yeah I think site before on this show when I was a college student. My dinner was usually a buffet of jest. Gosh. Yeah and occasionally fries for the catch up. Healthy? Healthy Healthy And when I was a kid, we didn't really have it for breakfast. It was a dessert item. Okay. Yeah. Which I loved in my favorites cinnamon toast crunch as my favorite Ra. But also a big fan of. Cap'n. Crunch Cap'n. Honey bunches of oats with the almonds. All right. Lucky charms, honey nut cheerios, and Apple Jacks. In my house, we had to fight over. Who got to choose the cereal and I remember my brothers both lived corn POPs and just that was the weirdest thing like they're fine. But you're telling me you're going to choose corn POPs over cinnamon toast crunch get out of my house. Anyway. I present no argument. This is clearly something you feel strongly about and I encourage you to do. So thank you. Thank you. Oddly enough. We did used to get racist puffs towards the end and I refused to eat them because I follow too sweet but I love reese's I. Love Cereal. Bono. Much going on there I guess. Okay. I did have a cookie crisp board game. Very. Fun. Added motorized like long 'cause the cookie Chris. Mascot is like chef. And he had these long arms that spin around and you had to try to get the cookie crisp without getting hit by the arms. Oh Yeah. It sounds frightening but alright pretty intense. a friend of mine always got the knockoff brands and the knockoff brands like. Them at all because I've done a taste test where I couldn't really tell the difference between them. Okay. but she the of the made me allow. Yeah. Yeah. They're quite funny I. Wish I could remember there's like honey smacks the name for honey smacks the knock off brand used to make me laugh a lot. And also the donut you remember the donut Lauren that the donut. Yes. So when we got the idea for this show originally, we were in Austin Texas. All right. The De. Yes one night we went super late to do donuts and my biggest I was like the biggest winer that we have to get the crunch donut. Adamant and we got a bunch of them but that was the one that I was super excited about. And, we bring them back to the house and they're about five of us there including caroline of unladylike the podcast and past host of Steph told you. And I remember going excitedly to open the doughnut box realizing the Cap'n crunch doughnut wasn't missing. Looking up and there was caroline and you know what? She was eating it and the biggest. The biggest thing about it was, she said, it wasn't even she didn't make impression on her. Even care but anyway, I was so upset. And then you are in one night you magically because I was kind of a drunken evening and you presented me with these stone accident was the best thing. We were in Atlanta we weren't anywhere near Oh donuts branch so it must've seemed very. Lake in magical. Yeah. But it was months later maybe longer than that on the whole year. Yeah. My friend bridget who travels frequently for for work had gone to to Austin and head discovered that if you arrive at a branch of Voodoo donuts or at the time I'm not sure what is going on to cove right now. But But at the time, if you arrived near shift change, they were trying to cycle all of their stock and so. She came home to Atlanta with these like five gallon buckets filled with Voodoo donuts. which is just what they'll give you the for for like not a lot of dollars like they're just like, yeah. Just give us like ten bucks and take the bucket just take many doughnuts as you can off of our hands and so she did. And I specifically went and picked some up because I was like I need to get. French tone for any. Very. Important and it was I remember just feeling. So Oh, cannot be and indeed it was delicious. So thank you Lawrenceville. Remember it. You're very welcome. I'm glad to make at least one or two of your doughnut dreams come true. Yes. Wrong was righted that day. guys When I was a kid, my my dad wouldn't let me have like like junk serials. Like anything with that much sweetener or like like fruit flavoring or a chocolate flavoring but the two that he did allow we're like frosted mini wheats and honey nut cheerios and I'm pretty sure that those aren't egregious like if you read the labels so. I don't know. STR- strangely enough. Perhaps the m the cereal that have the most nostalgic for is just a bowl of plain rice krispies. Sliced Banana. That's thing that I would get my frequently aforementioned a grandparent's house when I would go and visit during the summer when I was a kid. That's. Pretty. Healthy take on that Sierra I. Know I've mentioned before. But one of my favorite things about rice crispy treats is that in theory has less sugar, but like everyone I know would just get like not not a spoonful but like one of those hold four cups of. Yeah Yeah We found a way. Sugar does find a way it's. Oh and. Another thing that I always associate with serial now is so in a in a in a previous employment life. I was an editor of fiction and a copy editor for medical journal stuff stuff like that, and might my dear friend Adam MP Nave wrote this novel about about three cartoon cereal mascots like road tripping through the multi verse to find their lost friend and themselves. and. I think it's like the second thing I ever edited for money So it holds very dear place in my heart aside from just enjoying it the the characters were were where berry the Strawberry Werewolf. choko raw the chocolate mummy, and the creature from the fruit lagoon. Oh Excellent it's The book is called Stays Crunchy in milk and Please don't at me about all of the superfluous commas edited in there. Should you happen to read it but But but do do look up Adam P knaves Kfi his comics and novels if you're looking for something to read his recent stuff is real aces extra aces I am biased because I still do editing for his novel so I feel very, very close to him but. I mean that sounds like something up our listeners alley. Yeah not all of them are about food. Well, it's a good entry point at least. Certainly curious about many of the mascots in the serial world. Oh, literally to Kool aid man I got some questions Oh. My Heck. Yes. Meanwhile here in the United States, a national cereal day is March seventh. Alright. Yup. Good Times any yeah sure and he. Recommended, extra listing if you haven't listened to it or want to listen CR Graham cracker episode one where I got, I wouldn't say unreasonably angry but I was pretty mad you or surly. Early for sure, it's surly for sure. All right let's get question. Yes. Breakfast cereals. What are they? Well. Breakfast cereals are a category of foods made from the edible seeds of cultivated grasses of processed to varying extents and packaged for relative ease of incorporation into a morning meal But let's let's perhaps unpack that sentence a little bit. So okay. A cereal is a catchall word for for grains like wheat oats, barley rice, and corn these. These are the starchy seeds of plants in in the wide and weird grasp family and they are pretty useful to humans overall Cereal grains don't generally require a whole lot of processing to be used part of why they're so cool but they are often processed, and in this case, a meaning husked a Miller ground and cooked in order to create desired flavors and textures in the final product or to cut down on the consumers preparation time of the actual meal they're making. And how fine they are mulder ground and how they're cooked makes a really huge difference like take take out some corn. For example, you can cook these just enough to draw him out, grind them up fairly rough, and then just sell that as oatmeal or grits, and you know the consumer may have to cook him further off into like hot porridge type breakfast, cereal or at least rehydrate them as in the case of a Muesli. As a manufacturer you can also par cook or chemically processed the OATMEAL or the grits to shorten the consumers cooking time, or you can cook them completely as with Granola, and then mix them with flavorings and additions for a complete ready to eat product. But. You know. So that's that's a minimalist kind of kind of approach. But one of the superfund things about cereal grains is that those starches that they contain can and will form up into really interesting structures if you treat them right exactly how you treat them will depend on what kind of cereal year making a flaked shredded puffed or extruded but but basically what you're what you're looking to. Do is remove the fibrous hull or brand of the seed, and then cook up that the starchy inner part along with water and any flavorings, sweeteners, colors, enrichment that you want in the final product Do all that in a pressure cooker giving you a sort of dough that you can then roll out into flakes or Kinda. Comb into long ribbons or shreds or bake up into puffs. You can also push that dough through a number of different heated high pressure devices so that when it comes out of the opposite end of this heated high pressure tube that the steam that will be in the dough and the sudden release of pressure from being outside of the tube will make it puff up. And you can use process to create shapes to by forcing the dough through shaped tubes as sometimes like a blade at the end will cut pieces off as they emerge, and that's the basic process for both gun puffed and extruded cereals, and it is fascinating and a little bit startling because the pieces tend to like shoot out and have to buy nets we talked about this in our cheetos episode. and. That's cool to watch. Oh Gosh. Yeah. I love it We could we I go further into into detail and I suspect we will in the future for various specific serial treatments but that's that's the overview. Yeah. and I will say that advancements in technology including ways that the dome moves through those pressurized tubes and the use of computers they can control the temperature and pressure have reduced production time for some of these cereals from as much as twenty four hours to as little as twenty minutes how. It Science. And like Cheetos you can also add sweet or otherwise flavored coatings after you've created your shapes indeed well speaking of. What about the nutrition? Oh Gosh okay. Well all right. All right because they are seeds whole cereal grains are this really cool packet of a strong fiber encasing proteins that would code for creating a plant and these good fats to help protect it and help it grow and starches to feed that growing plant. Whole grains are pretty good for you. But. The processing of grains into cereals often removes a lot of the things that aren't just starch An adds a lot of salt and sugar many ready to eat breakfast cereals on the market are enriched meaning that they have vitamins and minerals added to to make them more nutritious and make up for some of those nutrients lost during processing but these these breakfast cereals have come under. Scrutiny over the years for exactly how much sugar and salt they contain and part of the problem here is it sugar isn't just a flavoring read like it's also texturing agent and preservative, which is more important to some formulations than to others like I'm like corn based products and flaky products are particularly dependent upon sugar. And when you have sugar, it helps the flavor if you balance it with salt so it can be like an arms race of stuff that isn't good for you being added into these things and the loser is your nutrition every time. And of course, like different cereals sold in different markets to different demographics will contain more or less sugar and salt, and in general, they are the worst in the United States because why? Not? Of course of course other places are catching up though has read your Dang labels people. That's that's what I'm saying if you WANNA know what's Read. The label. I guess also recommend going to our sugar episode because Yeah you get a good primer in that for I. Feel I feel like most of us know now but for a long time I wasn't really sure how much sugar was an obscene amount now I feel pretty confident. Also, because people have called me out for a I haven't made a Seinfeld reference in a minute There is an episode of Seinfeld where Kramer. Is Stopped. Up. Has Constipation. Desperately tries to eat brand cereal right and it doesn't work. Any says the brand isn't working for me Terry. Think about that line a lot. A pretty decent graber that was it's it depends on the. What's the CADENCE SCAN yeah? Yeah Yeah. I did a gesture. You did encompassed a lot of what he is. I'm working on it. It's on my list of impressions but all right. What about some numbers? So. Breakfast cereal is a big business as of two thousand sixteen, the global breakfast cereal market value including both hot and cold cereals and related bars and biscuits. was some thirty seven billion dollars who who hand of that cold ready to eat cereals along with our related bars and biscuits accounted for about sixty eight percent of that market. You know I used to. Like Every every day at marching bands, Band camp, and then every practice at band camp wherever really bad association with them it's not that I think they. You know when you have that memory. Just, thinking about the mixing like. No on nothing you. Back in the heat feeling like I'm going to pass out all this drama I don't need that. You, don't. Anne. It's in the past you're safe. Now thank you for marching band memories. Well not the memories I can't help with the memories, but you're safer marching band they dealer around every corner here to right. and. So cold ready to eat breakfast cereal is a fairly American phenomenon but his also been picked up intensely in the British Isles As of twenty ten and I couldn't find more recent numbers are. There's some conflicting numbers out there as there are in any kind of market research category but yeah as a ten Ireland eight, the most. Cereal in the world per capita like dry cold breakfast cereal an average of eight point four kilos per person per year, and that's about eighteen and a half pounds. Day. At the time other European countries though were averaging a kilo per person per year or less so. Still dominated the market as a whole. Wow. Yeah and and that that has been changing Westernization urbanization have been increasing the number and the varieties of cereal sold around the world over the past couple of decades China and Russia are also now very big markets like top five and Asia. Pacific is the fastest growing market area. In globally, it is a growing market in the US, it's been. Dropping a little bit every year but globally, it's it's increasing about four percent per year. I guess another episode you could. Listen to his breakfast 'cause I. was reading about how breakfast is the one meal that's kind of consistently been going down in the US people who eat it, and so there's Just all of this marketing focus and cereal. I would argue as just very marketing focused share it is. And I remember reading a quote I can't remember from where but it's like if you own. If, if because breakfast is kind of ritualistic, if somebody chooses your product than you own their breakfast. So. Yeah there's just this fight for it and they and they were saying like fast food restaurants have been putting more and more money into breakfast items because that's where the growth is and. Yeah. It's a cutthroat world in the world breakfast. One of the tops is Cheerios I suppose in Twenty fifteen, the two years brand made about one billion dollars in sales who billion with a B. folks your billion with a B. They're the best selling cereal in America and that includes all of their cheerios honey nut cheerios but okay yeah, that's a lot. Yeah and a an in general breakfast cereals are a high profit item they rake in a gross margin of forty to forty five percent and a profit margin of seventeen percent, which is, which is comfy. That's real comfy and uh, and yet note that that is after factoring in the cost of marketing cereals which account for twenty to twenty five percent of the total sales value of the product. That's a fifth to a quarter of the money that it takes to make cereal going to convincing you to buy it. Yeah I. Mean I know a lot of us don't watch commercials anymore, but anytime I turn on like Nickelodeon. You're going to see a cereal commercial. Yeah. In like every break I would say. Story of how we got to hear is fascinating because like like you may have noticed that a lot of that marketing will a lot of the marketing is like funny cartoon characters like delivering one liners and the rest of it is convincing you how just absolutely stoically healthy these are even if they're flavored with chocolate or marshmallows or whatever. Right And and that duality goes back to the very beginning of the serial story. It does it does and we will get into that history. But first we're GONNA take a quick break for word from our sponsor. The great thing about podcasts they're physically distanced. You know what else is funding great for physical distancing old navy space masks for the family soft washable, breathable masks made from three layers of one hundred percent cotton and designed accordingly to the CDC's recommendations for non-medical facemasks. There are available in sizes for you and the Kiddos, and since we're wearing them a lot right we need a lot old. 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So. of course, people have been cooking cereal grains in various ways and eating them for breakfast for pretty much ever. Rights. And the story of modern rectal yes. Is really a case of advertising and particularly health advertising and changing attitudes around food health and breakfast in particular and perhaps in America in particular. Yeah. Yeah. So. In brief to kind of sum up from our Graham Cracker episode, and if you're very confused about why we're mentioning Graham crackers, I'll tell Ya. So so there is this whole like health morality movement that kicked off in the early to mid eighteen hundreds in the United States in particular that includes but is not limited to the temperance movement, which which here in the US is what led to prohibition. There you know they were just a whole bunch of changes going on society at the time what with industrialization and urbanization and The changes that those things wrought in how we eat and drink and medicate drinking alcohol, and especially distilled alcohol was on the rise both for for leisure and for medicine people are spending more time indoors and in polluted environments, and there was a pushback. Yes and one of the people who pushed back here in the United States was one Sylvester Graham Da. That guy. He was this minister who? Virtue in good health via abstaining from. Tobacco and meat and white bread and via taking an exercise and fresh air and vegetarian diet. I. Mean. He wasn't wrong about those things but he was a jerk about it. Okay. Yeah. Because he just he hated. All I think like like women as part of it but he really but more than women he hated bread he hated everything the commercialized manufactured bread stood for you know like contemporary manufacturing processes made it easy to to separate the components of whole wheat grains and therefore made it easy to make fluffy delightful white bread and so he didn't like that you're removing the good parts of the grains and he furthermore thought that the only good bread was made by wives and mothers with love and care which would then lead to a happy digestive system. He wrote in in the nineteen thirty seven thing that he published called a treatise on bread and bread making he wrote thousands in civic life will for years and perhaps as long as they live eat the most miserable trash that can be imagined in the form of bread. WHO How Strong words. I. I have strong feelings about Brad and I've never felt that strongly about bread. Now I don't think so either. But. His alternative to this miserable trash that was bred was products made of what came to be known as gram flour, which is course ground whole wheat flour more more like a meal than a flower. Really I'm it lends itself therefore to crackers more than two bread and his original Graham crackers contained no fat and no sugar pretty different from what we're dealing with today if he'd be rolling in his grave. And good on him. I remember that episode. I came out. So vehemently against this I think you less so but you know and we had such a kind listener. I can't remember your name, but if you're still still remember this. Is the shipments. Abs Bob's mill. TREADMILL. So that, we can make our own Graham crackers and kind of like come back to it. Like a better place. Yeah. It made me laugh and I appreciated it both. So yes. If you're still listening that stuff was so good. Oh my gosh anyway. Okay. Yes. All right. So moving on to a fellow named James Caleb Jackson, he invented a product he called Granola with a you ask sanitary 'em he ran in New York eighteen sixty. So you perhaps his mother and vintage I feel like that's the case throughout most of these stories is perhaps someone else. Benedict. But yeah, yeah. Jackson was a very conservative very religious vegetarian who he created this granola out of dried gram flour that he then broke into shapes organ perhaps his mother did it was so tough abby soaked and milk overnight before it could be eaten. And something that's something that stuck around even when the toughness is no longer there And Yeah this during industrialization when Labor was undergoing a really massive upheaval and life was becoming more fast paced and cereal offered a more convenient quicker breakfast option and it was heavily touted that it was easier to digest and breakfasts was like. Prior to this from what I read this huge meat heavy meal. Yeah. And because there was also simultaneously rise of yeah. This focus on wellness and cereal really revolutionized how we saw breakfast here in the United States. Weird yeah I know. I know but is about to get weirder. Over at his Battle Creek, Michigan spa the battle creek sanitarium surgeon John Harvey Kellogg Yup that one. Made his own version of Granola, an originally, he called it. But he had to change the name to Granola allegedly after a lawsuit forced him to change the name. Yeah, Oh, and I wanted to put in here. sanitarium is a word that we've we've come to associate with like a like a mental health? Hospital. I think modern Lee but but at the time sanitariums focused on both physical and mental health, they were more like retreats, the Dowse spitaels really. Yeah. Yeah. And you see the word spa used frequently I. Think they're more. medicinally focus perhaps how we spas today yes. Neither the word sanitarium nor spa are being used in the way that we think now. Yes. I, think of it somewhere in between. What you've got yes. Oh, the yogurt episode is another one. You could check out all. Threads here. Who all right so Kellogg was raised as a seventh day adventist and he incorporated adventists beliefs around health into his sanitarium things like vegetarianism, tobacco alcohol, and if focused on exercise on top of that, he was really really really focused on digestive health. He was a proponent of regular animas staying away from Fatty Spicy Salty and greasy foods. And he thought GRANOLA would promote digestive wellness after his first attempt at this a biscuit lead to a patient breaking a tooth. He twice baked a mixture of corn meal and flour, and then broke them up into smaller pieces and this was around eighteen seventy seven. Oh. Yeah and he thought GRANOLA, might prevent people from wanting sex or masturbating which he believed were bad. Yeah Yeah Kellogg Baden on a lot of what Graham and his contemporaries were thinking about. All. Of that sex and masturbation thing they. They thought it was a bad like real like like not good for your health at all and he thought specifically the ladder would lead to as scholar, vern l bullock or below And get ready to a to mark list off from your Bingo cards. Listeners because here we go who? General disability consumption like symptoms premature and defective development sudden changes in disposition lassitude sleeplessness failure of mental capacity fickleness untrustworthiness love of solitude bashfulness unnatural boldness mock piety easily being frightened confusion of ideas aversion to girls and boys, but a dedicated liking of boys and girls. Round shoulders week back stiffness of joints paralysis of the lower extremities. UNNATURAL GATE bad posture in bed lack of breast development in females capricious appetite fondness for unnatural or hurtful irritation articles such as salt pepper spices, vinegar mustard, clay slate pencils, Plaster Chalk discussed it simple food use of tobacco and natural. Maleness Acne pimples biting fingernails, shifty eyes moist cold hands palpitation of the heart hysteria in females. Or Green sickness anemia epileptic fits bed-wetting, and use of obscene words and phrases Oh tear her. You know there's some real interesting things on your but the one that really stood out to me for some reason, his disgust at simple food. Because it's kind of the product, he's trying to convince people they need. He was not really knowing about it. He wasn't really about selling it but. He's like that's why you don't like this thing that I made in. Yeah. Yeah and yet, and so he thought that you know eating granola would prevent. Your sexual desires and therefore prevent all of these ailments. Yes. according to some things I. Read. He also recommended tying children's hands behind their backs. That's a different podcast, but he has very storied in many ways of setting history if you WANNA look that up. But when it comes to this, he was a believer in that he was a true believer and he wanted reform how we ate in this country and how we viewed health and he that went as far as him handing out recipes I. Don't like he did try to. Believe he tried to patent it, but he'd he'd never succeeded but he he wanted to protect it. But also is willing to share it. However. C.. W.. Post one of Kellogg's patients also rift on this idea and came up with grape nuts which went on to become the first popular product to run discount coupon campaign. Yeah but Kellogg, really didn't like this and leader accused him of stealing the recipe from his safe. But again, for what I read, he was handed them out so. I think he just didn't like he was like profiting off of it. Yeah. Yeah. Because posts set up this rival retreat in Battle Creek called La. Vida in. Well. Killing was it done in the Sierra world he and his brother Will Keith Kellogg or W K. Kellogg innovated flaked cereal or that's one version many members of the family and employees at his sanitarium also claim to advancing the serial the official story according to the company's website it's the date eighteen, hundred eight when some wheat based serial doe was accidentally left out for decent amount of time unspecified And it ferment, did. The dough is then rolled out into thin flakes that crist up when baked the recipe was refined over the years. The dose walked out for Corn Dough Dr Kellogg called the flakes for eating at a sanitarium. Grandiose flakes. tagline enrich the blood. There was this big focus on blood around that time. Other other tagline for various products included keeps the blood cool and makes red blood redder. Not, sure about it. It sounds like you're marketing to vampires not. Does indeed. Can you imagine you're watching children's cereal commercial and it's like? Keep their blood cool. Okay. All. Right. But okay tired of the treatment. He received at hands of his brother will pivoted toward the commercial sector with cornflakes after purchasing the recipe and founding. The Battle Creek toasted cornflake company in nineteen o six and part of this shift corn was simply because it was cheaper than wheat at the time an as it was largely still considered food for animals not people and we got the idea to add sugar offered the first prize in the box and started mass marketing and it worked by one thousand nine the company was producing one, hundred, twenty, thousand cases a day. There were one hundred zero companies in Battle Creek alone finite Tito three, I love this just in this area. See You I'm GonNa do it to do a better in this multiply. Perhaps not surprisingly. He objected to the addition of sugar which he viewed as vice. And he took his brother to court over the use of the family name. However, the court ruled and wills favor in nineteen twenty and will renamed the company that Kellogg Company and Nineteen Twenty Five. Around the time post debuted their product Elijah's Manna. But after some protests by religious groups, they renamed it to post toasties. Yes. Turn and I love it. Yes Yeah in great nuts when they came out 1897, they came with the promise of curing all kinds of things including malaria and alcoholism. Yeah post once said the sunshine makes business plan to grow is advertising. And the company went all in on that one advertising track that they printed was titled the Road to Will Ville. by one, thousand, nine, hundred, three dude was making a million bucks a year. Oh, my gosh. My Gosh. It's funny too because to this day is have an association that greets the like healthier Yami to cereals. Don't know if any through it, but I have the association I they are low in sugar and from what I recall from being child, they taste like dirt. So take that. Great nuts. Post also purchased the exclusive rights to the production of the cereal rolling machine needed for the process being used at the time a product that will Kellogg originally had a hand in designing this again cutthroat world here cereal. Jumping. To a different continent for a second in the early nineteen hundreds. Swiss doctor Maximilian Berkshire Benner came up with a mixture of uncooked oats dried fruits and nuts originally served with orange juice liter milk called Muesli. He got inspiration for this from a dish she had while traveling. So it existed in some form before this and probably could be zone episode usually was documented in the UK by Nineteen Twenty six and its popularity really took off in the nineteen sixties before that it was sort of seen as this French alternative health food. I have to say I had a usually a lot when I was in Australia and I loved it. Sure yeah I it's great by the nineteen. QUAKER OATS company introduced puffed rice, and puffed wheat after they acquired a technique that caused grains of rice to explode under pressure they marketed as this amazing scientific innovation touting it as the first quote food shot from guns and quote the eighth wonder of the world. Americans in their guns y'all. Even? Cereal? Cereal. In the nineteen twenties as some of the very earliest radio programs aired sponsorships from Kellogg's. Also in the nineteen twenties and Led to the creation of wheaties when a health clinician knocked over some wheat bran onto a hot stove by the nineteen thirties, their slogan breakfast of Champions. Being used in marketing materials I on a billboard for minor. League. Baseball team in Minnesota Rice krispies entered the scene soon after that's yeah and in Nineteen thirty-one snap crackle and pop were designed by this this cartoonist by the name of Vernon grant or or artists of grant, and they would go on to become the first cartoon marketing characters for cereal. For Rice, Krispies I'm in supposedly grants work largely influenced none other than Walt Disney. Wow. I mean I still remember those characters Oh. Yeah. Yeah. They're still around also in the nineteen thirties, Kellogg's opened its first British manufacturing plant in Manchester to create the then already popular in the area cornflakes and other products. Perhaps, the first iteration of checks called Shredded Ralston was invented by Ralston Purina. Company in the nineteen thirties and this product was intended for followers of Ralston ISM which was a social movement and trenched racism that also believed in mind control. Yeah. It wasn't until the nineteen fifties and a rice version at the name checks showed up. in the nineteen forties cheerios made their way to shelves but they were soon renamed cheerios grape nuts introduced the eat a good breakfast. Do a better job campaign in nineteen, forty four as part of this shoppers received pamphlets espousing the health benefits of breakfast and radio announcers declared. Experts say breakfast is the most important meal of the day. We've all heard it. Yeah grape. No that's where it comes from. Thanks grape nuts. Ironically the nineteen forties is also when we saw the introduction of sugary coatings on cereals on posts, cereals specifically, and during this time Tony The tiger debuted and post licensed Mickey Mouse for use on its cereal boxes. Several. Things. Happened that changed the serial world after World War Two in the nineteen fifties that led to an increase in consumption burst there was a push for sugar and sugar products second the advent of television in American households. And the commercials that game with that. He a legend. Has It that in Nineteen forty-nine the then share of Kellogg's met Adleman Leo Burnett on a train by total chance and their relationship. Just absolutely changed both television and advertising, and like cereal advertising in particular as we know it, I feel like we talked about him before. Well in either case. Kellogg and Ed Tony The tiger was in some of these very early television commercials, for cereal. And The first of. Advertised cereal advertise animated zero masks to come This decade also gave us corn POPs and tricks. If you go into the sixties quaker debut products, cabin crunch, and a now discontinued product called quake that featured a series of commercials depicting battles between an alien named Crisp and miner named. quake. Both. Of these products were essentially sweetened corn oat dough molded into shapes. However, one of the reasons I wanNA bring this up is in nineteen, sixty, nine. The FCC decreed that children's cartoon characters could not give marketing messaging during the show itself. Yeah. Yeah. Relegating it to commercials only and there's a lot of scrutiny around around of products marketed to children at the time in in nineteen seventy, an adviser on nutrition to then President Nixon testified to Congress that rats fed cereals, these sugary breakfast cereals those rats were less healthy than other rats that he fed ground up paperboard cereal boxes. If. That paperboard was mixed with milk sugar and raisins. Have a lot of questions. What was President Nixon doing here? have all these rats. Wasn't it wasn't Nixon. It was his adviser. Did, the testifying and the hypothetical station. Nixon. Yeah. Man All. Right. Still. Took it though I liked that? Jeeze just imagining him in the Oval Office like he this cardboard Brad. Oh Man. I should that was an opportunity to try Nixon impression. I. Really didn't do it but I work on that. Cool. That's what I could manage. Also in the seventies. We see just this whole smorgasbord of fruity monster base serials like Franken, Berry Blueberry which was a halloween product that I really didn't know that was the case. I think I think it's seasonal these days anyway it's seasonal I don't know and interesting count Chocula was also in this decade also non monster varieties like fruity pebbles and cocoa pebbles and all this was happening as granola commercial sales were on the rise and the Federal Trade Commission was yes scrutinizing the marketing tactics of these products when it came to children. Honey Nut cheerios debuted in nineteen, seventy nine. Who in the? Seventies. We had these monster and fruit aerials but the eighties was these Tian's co branding like having. Mr T. as a spokesperson for Mr T. shape. Cereal. And then you had things like smurfs, Barry Crunch and the California raisins for. Post. Raisin Bran. The California raisins of always creeped me out. I- claymation in general really creeps me out and I just don't i. I don't know I don't know man they move wrong. It's not cool. I remember listener centers clip for commercial from that and I was I was highly disturbed so. I'm on. I'm on the same train and as a kid. My brother loved Gumby by couldn't watch a disturbed me so much Oh, yet N-. Gumby to always at. Okay. All right. This is a different show. But speaking of disturbing in the nineteen nineties. Neil gaiman wrote a serial convention into his a comic book Sandman and he has cereal was a pun. No one was there to talk about serial they were they were serial killers of gorgeous up. and topical Pun News but much later, London had a pair of serial killer cafes C., E. R. E. A. L. Killer Cafes from twenty fourteen through twenty, twenty These kind of like nineties themed suite. Nostalgia joints that that collectively sold over a million bowls of cereal before going online this year in response to Covid nineteen. and install to really did become a focus of the market and the post market in the two thousands a fellow who we mentioned in molecular gastronomy episode. Farrand Atreya made what he called Kellogg's Paige at. This was a reduced seafood broth over Rice krispies Yeah. There's the there's the mccoo offshoot milk bar that has ice creams made from a dairy steeped in cereals There are vodkas flavored like fruit loops. They really taste like fruit loops if that's what you're into I like the I've had the MOMOFUKU. Like milk. Cereal milk flavored something I've had it. It was good. I liked it. We'll cool. Yeah. Give that review. I read I read in one place ice creams but then I, felt like it was something else somewhere else anyway. In one, thousand, nine, hundred, eighty, eight, a kind of running along that theme Kellogg's opened a museum or like a roadside attraction in battle creek called cereal city. USA. And this This followed the company's shutting down tours of its nearby real production facility due to fears of rivals stealing trade secrets. Yeah slug worth in there. Yeah. the the attraction was set up to look like a twentieth century factory and told the story of of cereals creation visitors could also tore battle creek from a little go cart train. Yeah. meet the mascots of course samples from cereals. Closed in two, thousand, seven attendance. Oh. Well, if anyone happened to go before then. Let us know. Yeah. If you've got photographs or memorabilia or just memories absolutely let us now. Yes. Puffing. was introduced by a small northern California natural foods bakery in the nineteen ninety s and this molasses sweetened corn cereal. They rode the wave, the rising wave organic and a desire for healthier cereal alternatives and I have to say I've had him and I enjoyed them no I can't speak to those things but like them. The trend of natural and organic foods continued into the two thousands. The acquisition of Kashi by Kellogg's really exemplifies that as part of this Yeah. There's been this continued conversation around marketing towards kids and accurate labelling. Shooter Yeah. Yeah the changes in nutrition labelling laws specifically in the UK and the US I can speak to. But I I'm pretty sure it's been happening the world over over the past couple of decades. Have resulted. In further scrutiny of breakfast cereals. And then in. In Two thousand sixteen, a breakfast cereals were labeled a thing what millennials are killing. Another thing. Yeah, there's this market survey where these lazy millennials reported that it's inconvenient to eat breakfast cereals because you have to clean up afterwards. Stream and and I will remind you that that even I mean even in two thousand, sixteen like millennials were already like thirty four years old. So sure. Right this is the thing that. Me All the time it's fine. It's fine. But but yes, over the past couple of decades. A lot of new development has indeed been focused on repackaging cereal into bars or whatever for for on the go eating to appeal to US trixie millennials who are killing everything yeah you know it's a big plot. We're all in on it. And you're just gonNA innovate the keep up. Yup. Sorry not sorry. That's right. That's right. I do. I'M GONNA go look after this is a picture of all the mascots together I. Think we should just have a food mascot horror comic. I. I feel it. I feel pretty in it actually. Yeah. Yeah. yeah I we'll ha- we were saying before we started recording that like we didn't even go that deep on the on the mascot and it could be like a whole other like we could just have a whole episode of like these cereal mascots and they're like backstories as they are and how weird they are. Oh Yeah. I mean I remember it being a large topic of conversation when I was in school that how mean the kids were to the tricks rabbit because they wouldn't share the tricks. So I bet he sits at home at night and the lights are off and he's plotting. Day those kids will pay. No. But that in the back burner. Well cool cool. We'd love to hear ideas from listeners about this. Any thoughts? speaking of do have some listener mail. We do but I we've got one more quick break for a word from our sponsor. Today's episode is brought to you by starbucks and specifically by starbucks coffee with Golden Turmeric. We are both big fans of coffee. Aren't we Lauren Oh? Yes. Absolutely. it certainly is what drives most of my life but. But certainly this podcast and now thanks to starbucks coffee with golden to Merick. You can get the taste you love blended with turmeric ginger and cinnamon. All those good a warm earthy flavors that go. So well with we get more from the Cup, you love learn more about starbucks coffee with golden. Turmeric. By visiting at home doubt starbucks dot com slash more. This episode is brought to you by the China brand. China does a premium disposable tableware brand. That's all about celebrating moment of togetherness during these Cova Times I have been getting together with some friends they they've got a backyard and so my roommate night have been going over for socially distance dinner and a movie nights. They've set up a projector out back and yes disposable tableware has helped us do this safely and have a lot of fun while doing it. Yes. 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Yelling at you to be honest. There was a lot of yelling in the nineties. If anyone hasn't seen a ninety kids commercial go look it up. You will be shocked. It's high energy. High Energy is a good way to it. Okay. So to preface these letters, I love having people have been emailing about salt pepper shakers and also specifically the one that Warren mentioned. It's fantastic. So Sarah I will say, I, was excited immediately when the episode on Salt and pepper. Shaker. Episode showed up in my podcast feed. My mom is a collector of salt and pepper shakers for any given family meal where we are sitting at the dining room table there is at least two sets on the table for holidays at least four or more sets to make an appearance. Yeah. Common gift for my mom is salt and pepper shakers. The salt and pepper shakers are displayed prominently in the China. Cabinet. Highlights include the creepy snowy, AL, salt, and pepper shakers that belong to my great grandmother. I think the silver ones that we're one of my mom's friends family members her friend knew she would appreciate them. And my personal favorite the humping turtles that my sisters then boyfriend now, husband bought for my mom on a trip to Florida. I mean those are pretty fantastic. Yeah. Not Having senior mother's full collection I'm GONNA say that those have to be standouts this. Edge choices. Oh Yeah Michael wrote I listened to your podcast on salt and pepper shakers and wanted to share the story of my great granny's salt and pepper shakers. She had something like forty five to fifty cents and my mother was set to inherit them upon her mother's passing needless to say throughout the years pairs were taken and broken by other family members and my mother only received twelve or so sets. My mother also received a photo album and behind a middle school picture of my mother was a black and white photo of the Salt and pepper collection. Over the years, thanks to the picture and Ebay I've been able to replace almost all of the salt and pepper shakers, and now my mom has almost eighty cents. My personal favorites are the donkey figure where the saddlebags are the salt and pepper Shaker and the poodle figure where the six puppies that hang off the side are shakers. Ingenuity. It's so impressive. You know it's that's the thing. It's such a simple thing but there are endless ways to create it. Feels like this. Of, do feed I say that the most loving way. Like do feel like Tiffy here. Oh. Yeah. But like Putting missed thought, and effort and care. I love it. I look at condiment shakers. Good. Gosh that's beautiful. Yes. I love the you helped recreate the collection with the help of a a photo she must have taken. Yeah. I Love I love all of the enabling all of the leg like like loving enabling that goes on in these stories about salt and pepper shakers me meet also please keep sending those in our way. You can email us at hello at Sabre pod Dot Com and thanks to those listeners emailing us. Yes. you can also get in touch via social media we are on twitter. FACEBOOK and Instagram at Saver Pot, and we do hope to hear from you savor is production of iheartradio four more podcasts. iheartradio you can visit the iheartradio APP apple podcasts or wherever you listen to your favorite shows. Thanks as always tour super producers, Dylan Fagin and Andrew Howard who waited patiently for the entire second half of the episode to break in on, we took our listener mail break. Talking about terrible of a Dude Kellogg. Yes it was top notch. thanks to you for listening and we hope that lots more good things are coming your way.

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The Rules of Estrangement - 103

The How-To Heretic

1:12:26 hr | 1 year ago

The Rules of Estrangement - 103

"Welcome to the how to heretic. I'm uncle mark and I'm among Dan. I'm Michael Doug- and this is your user's guide to life on the outside. That's right partner. Leaving religion is your first step into a better larger world. can also be a scary world. Things differently now never fear that's why we're here and with help from good friends and experts in all sorts of Phelan's we're gonNA share the stories and seek the knowledge to build a great life after all only get one that we know of so better make the most of it. Well Guys Holy Shit I well. That's the subject of most of our shows subject of your segment anyway so wow it's episode one zero three. It's feels better than ever We're GONNA have a lot of fun this week. I think you're gonNA talk about something looted due to yeah I well. I'm going to talk about why cornflakes are awful. I don't know what I'm GONNA. I'M GONNA be talking about middle of eighteen hundreds health in the United States of Uranus and not the planet. That's right it and I'm going to talk about you know you got to know when to hold them know into fold them and you got to know when to fucking walk away. That's my Kenny Rogers. roasters tribute to America this week and this week by the way we have a very exciting sponsor. This week's episode is brought to you by we shall rock you. It's fantastic. New spoken-word cover album were Queen Elizabeth. The second covers all of Queen's greatest hits in stores this Tuesday. Hey let me play a segment for you. All we hear is Radio Gogol Goo Goo Radio Blah Blah Blah. Someone still loves you. I mean it's going to be a sensation. The country implodes that so we're very excited about that thank you so much we introduce what Doug is going to be doing for this new yeah. I'm going from pole to pole folks. I just top to bottom. I thought there was a uranus. It's in there but maybe we were still in your segment then yeah I yeah I just wanted to make sure that we understood tug is apparently we didn't keep them off the poll contributors to it so let's see what Doug contributed. Let's just jump right in well. Oh Doug uncle mark you ever have a hanker in the hankering for Acre in for a speaker yeah all right yeah well. We'll talk about that as opinion goal but that will not be allowed after after you hear this segment you will know that that is absolutely out of the question. You got something you gotta you gotTa Hankering for spanker in there too Dan. Here's the deal well actually not entirely out of the question because it depends on if your spanking ranking yourself or if someone else's spanking you or if it's a machine spanking you can. I speak a machine no now now. You're kicked out. That's it's just weird. That's how we get skynet. Oh boy well Fellas last week on episode one too I took us through the wonders wonders of the Rancho Book as dictated by Aliens Dr Williams Samuel Sadler who I mentioned was a former apprentice and in-law relation of John John Harvey Kellogg at his and I'm quoting myself here Battle Creek Sanitarium and anti masturbation house of butthole related terrorists. What a wonderful place to visit in Battle Creek? Yes it is it's in Michigan. It's fabulous. I then said but that's a story for another time time well. This is that time the rabbit hole she is deep. Yes indeed Oh gentlemen welcome to the vortex ex this is larry from which flowed the massage chair meat substitutes and soy milk well widespread non-jewish circumcision Asian practices breakfast cereal anti masturbation torture and personal vibrators square that circle of those things. I've used yes he is not describing are saints no yeah this is not a patron saint well kind of is he is yes he definitely it was oh and by the way also flowing out of this is human feces so so much poop Florida. This is an audio format. Yes indeed okay so let's set the stage. Follow me if you will to the nineteenth century the Victorian era a time of time especially in the northeastern united it states that came to be known as the second great awakening this the awakening in this case being a reference to people finally waking up out of the horrifying defying stupor of reason rationalism and secularism that was the the enlightenment so finally we're waking up out of that into this great awakening being the second one that is which is characterized by a zeal and enthusiasm that would lead people to gleefully run top speed smack into some of the stupidest ideas India's Assam preacher could come up with and then excitedly exclaim. Thank you religion. May I have another. Everybody was looking for answers and in a time when science was offering at best spotty hints as to how the Universe actually worked people turned to religion to fill in the gaps and the religious world was is ready they the big players of old church of England catholocism regular old Lutheran lutheranism those guys stuck too boring the old theology so it fell to the new kids on the religious block to come through with new views on how the world worked one of the big innovations of religion in the mid eighteen hundreds was in the field of health and wellness. the field of medicine had the bill of medicine like real medicine had finally started actually using science sometimes sometimes and they were making some baby steps strides in understanding what caused ailments and what could be done to treat them even instill though you did not want ended up in a hospital in the middle of the nineteenth century. I don't want to end up in hospital the House Fair police exactly we haven't made we're not it's not like we figured it all out yet anyway. Obviously the origin of everything at that time alive was of course our Lord and Savior with Oh so you know the big healer in the sky Dr Jesus h God hisself much of medical practice still turned to the Bible for wisdom so it is from this environment that we get John Harvey Kellogg born is one of seventeen children of his father six from his first marriage marriage and eleven from his second dam our boy was from brewed number two. Es John Harvey was raised in the nascent seventh day adventist Ventas Church and for more on those loonies. Please see episode thirty three in which his dad was fairly influential now. If you'll recall the big thrill of adventist him was the Jesus was definitely coming back pretty much any minute and mom and pop Kellogg were all in on that belief so they really didn't see the point of educating their kids little johnny went to a year or two of school but that was it but don't worry he was a good little reader and affected his own makeshift education which apparently was totally sufficient for pretty much any educational needs back then as we'll soon see at age aged twelve he went on to work as an errand boy for the adventist Prophet Ellen White and her husband where he where he learned about what Jesus had had communicated to them about how to be a healthy zealot this included vegetarianism avoidance of alcohol tobacco and semi regular messianic disappointment disappointment the whites really took to johnny apparently giving him various jobs of increasing responsibility by sixteen he was a schoolteacher schoolteacher. I don't understand at all but there you go are you don't are you saying that he was the follow juniors pool boy of his time. You may well have been although there are ideas later that contradict that thought or maybe go along with it. Actually you'll be the judge it could actually dot could actually explain a lot anyway he went. He enrolled in teacher training. Anybody Blah Blah Blah Blah Blah. I don't WanNa get too much of his biography out there because it doesn't really fucking matter he went he eventually went on to New York University and became a doctor that was that was only after attending a six month a medical training at Russell Russell trawls Hijo Therapeutic College College Trump University of its time yes indeed so he started with crow quackery and moved up from there never really moved on from there though a straw Dacian quackery before he got an actual education is important. I think it's it's very critical and will continue continue so when he finally could call himself a real doctor the whites brought him back to Battle Creek and put him in charge of their Western health reform institute which he later renamed the sanitarium which by the way that's a word that he took he cleverly took the word sanatorium. AM which was used as a which was a place for like a civil war vets to convalesce and healthy and then change them letters that uh-huh good trick ritchie if his time exact just indeed yeah so the sanitary the sanitarium sorry his sanitarium was considered the top health resort in the country it was visited by the great luminaries of the time including Henry Ford George Bernard Shaw Thomas Edison Amelia Earhart Ehrhart William Howard Taft and other presidents. Mary Todd Lincoln Sojourner Truth and you can bet that while they're each and every one of those people people ate a diet took a number of different types of baths and had gallons upon gallons of water shot through long metal tubes. That's deep into their asshole. Let's a strange thing to have in common. That's true that I didn't I didn't know the top Antisemites anti-semites including sojourner truth and this but the top anti Semites of the day all had rectal treatments at the same place Oh yes it's all coming together. It's all coming yes and this is because our doctor Kellogg's unified field theory of disease began and ended with your bells and this was in an age before wet wipes imagining coon he'd so y you've got fifteen gallons of water pouring into your colon. You know you don't trust me you don't need to you need a wet light for the for the tube. I think that explains taps face in every photograph. I'm trying to hold fifteen gallons of water out there. Oh you don't need to hold anything. It just keeps coming he was he so Kellogg was obsessed with diets diets that would promote the proper kind of poop he invented machines to aid in the delivery of poop which is where the massage chair comes from. Ps Four Real uh-huh and yes he gave his guests near-constant animas think his patented era there was a fixture of the sand. That's that's a fun little nickname that they had for it the sanitarium that is and he recommended it for herb buddy if you're a really good little patient he'd he'd give you a treat after your regular enemy. You'd get a Half Pint of yogurt up there just for fun. Oh fuck off shoes yielded Amazon's yeah right. You'd think he'd go. He'd go bigger go home after fifteen gallons. It'd be a little stretch out there. It's just a sorbet. It's not don't think of it as a full desert I just think of it as a little a moves Bush Moos was it Greek yogurt or like fruit at the bottom fruit in the bottom. I think it depends on what you're what you requested quested anyway. Whatever was distressing you it was likely connected to how you've literally poisoned yourself with all of your bullshit eating habits? Let's meet poison alcohol poison tobacco poison anything delicious or pleasurable. I promise you it's it's poison and you had the cornflakes of the time you would know that was also that was not delicious. The version that we have now would be unrecognizable reasonable disgusting. He's not wrong that is kind of poison so it's unfortunately I know this crazy crazy Nelson but he one hundred the present is wrong trust. It's not poison. It's it's I mean alcohol is technically a poisoned than sows tobacco but like meat and like we'll get to it but candy spices flavor anything. It's all poison. The only thing that's good for. You is tasteless grains but that's okay. We'll we'll we'll get there. Maybe vegetables thrown feel lucky anyway not all of these poisons are wrecking your bowels and now there's nothing for or it but to turn your abdomen into a shouldn't fused waterpark or as they're known in the real world waterpark so he was so obsessed with the bowels that he proclaimed that ninety percent of human ailments stemmed from problems there and that idea genuinely caught on all over the country I before him you wouldn't talk about your bowels in polite company but now now so this day if you relative talks about how your pooping in relation to how you're feeling will guess what you've got John Kellogg to thank thank you John yeah right. I could mention here that that in the mid eighteen hundreds this was a time of meat most Americans who could afford it made sure that they had meat and lots of it at every meal so Kellogg's blogs vegetarianism was a bit of an outlier there were others proclaiming the benefits of a veggie diet including Doctor Sylvester. Graham of cracker fame didn't didn't invent invent them but they were named after him. No it's a weird Christmas cd time yeah. It was a very weird time. He was a big deal feel very influential on Kellogg but there was also the opposite Dr James Salisbury of the stink fame started a sensation sation with his diet that consisted almost exclusively of chopped beefsteak so he literally said he's he literally was convinced that the poisonous things were fruits and vegetables and you had to cut them out as much as possible limit them to my barely third if that of your Diet A- and so I think I think it's safe to say there was no consensus on nutrition back then so food I ate as a child was was the result of some religious crazy person and how you do that may be true. I couldn't actually find any in any information on Salisbury being a a religious nut I Graham was for sure as was Kellogg. Salisbury was just a guy who was he okay quick side note Sospiri had this great idea where he was going to run. He ran all these experiments on eating just one food exclusively to see how that would go and he started with beans jeans and he did it on himself so he ate exclusively baked beans and his plan was to do it for like a month or something he lasted three days and then his vision started to Blur Sephardi that he felt like he was going to die three days of course great public intellectual Jordan Peterson is doing that these days with his all beef diet that he's been on for years. Well there you go. Did you see that. It's not new that video of Laura Ingraham. I'm sipping a stake through a straw the other day what triggered by that for some reason. I don't know why I anyway. I aspire to name a food food after myself there you go. I think you should the Uncle Doug pop figure it out. We'll get it sorted and then we'll we'll. We'll start selling it the UH or or giving it. We'll we'll start by giving away at at a certain patriotic level right. It'll be good and catch on so anyway what I'm getting at here with with all of this is that Kellogg's veggie diet was probably less about what nourish the body and much more about Sikhism that seat see se. I don't know what the word is anyway. Being Cedric an ascetic meaning he was about denying oneself pleasures right this was part tired of the temperance movement which was heavily associated with the seventh day adventists him and was all about voluntary self restraint so if your neighbor smoked looked but didn't drink imagine how much better person you would be than they are if you don't do either of those things so it was basically a national competition to see who could be the most pious by denying themselves the most pleasure and John Harvey Kellogg was winning So for further evidence of that. Let's move from the bowels to the second biggest cause of ailment and negative disposition. This was by far this was a far more more sinister source of Human Misery Onen Ism that's right self love whacking the crackle and buffering the Muffin Hand Gland End Combat Playing Guitar Jack and the beanstalk badgering the witness masturbation due to the truth is that it's difficult to tell which came first for the good doctor bowel obsession or masturbation obsession they both fed into each. They're so completely so much of is eating recommendations. Were do a word to do with cooling your sexual jets that the whole thing may have just been dr sounding afterthought so cornflakes as many of our listeners will have recently learned. Thanks to a spate of memes were were invented as a food sufficiently bland as do not excite the sexiness. I'm not food related costs sexiness tea and coffee candy spices cinnamon cloves peppermint and quote all strong essences fucking basically it was all about curbing the masturbation so was there an epidemic of young people masturbating right after breakfast in there was there it wasn't is there was yes exactly. Have you met a young people because that's what that's what they do. Okay and masturbation was the cause of a whole host of ailments including but not limited to insanity sterility warts service breakdowns uterine cancer spinal derangement. Whatever those birth defects that's right? Your baby is fucked up and it's your fault for masturbating. Oh basically thanks to his stupid. fucking religion Kellogg was convinced that all things sexy were inherently inherently base and bad and because of his medical training he was able to convince the country that he was right but don't worry he has answers after a parent cut their kid doing the dirty deed which by the way he recommended sneaking up on them at night whipping off their bedcovers and thoroughly inspecting in their genitals yeah okay yeah that was his recommendation because this is such a bad thing you have to catch him in and you know what he does it. He gets Goddamn MM cereal named after him I do it. I can't go with five hundred feet of a fucking school anymore. I know it feels like feels like progress. Actually feels like anyway. There were a host of options to help you with this. problem those included tying the hands bandaging their parts or or putting putting their various bits into cages literal like basically chastity belts cages that that was done with this. This guy was sold scraper bucking hold onto your hat. We're not there yet. Which is oh by the way the other thing was shame just so so oh so much shame? This was the best thing a child could feel company there. Yeah I've talked about this when we talk about Mormon masturbation shaming if you think think about a teenage boys Dick more than they do. You're the problem. You're the problem yeah well. Here's the thing sometimes sometimes even all of those techniques wouldn't prevent the kid for masturbating. I gotta say the hand cages would be pretty effective. No the head the cages were further genitals genitals. You Tie hands but the cages were for your Dick Guy so I think that's probably a thing to are you ready different circles than I do but those cages still exist by the way you yes indeed Adam and Eve dot com anyway. Yes yes get yourself a hand cage but do it for fun. It's not for not to prevent fun. If the problem persisted stronger measures were absolutely justified Jesus this included circumcising boys without anesthetic as the pain would have salutory effect upon the mind now keep in mind that in at that time in America circumcision was really only a Jewish thing it was pretty much unheard of for gentiles he also looked into sewing the foreskin closed with silver wire. What Geez you you know to make it incredibly painful to get an erection? Oh my God that's fucking sadistic for girls. Things were equally horrific perfect. He called for blistering defending parts with carbolic acid. Oh my God my God or just lopping them off altogether. Oh my God never mind and the fact that there was plenty of good medical research out there even at that time that these were bad ideas dot Kellogg had gone on his side and that's better a better authority than you know research. Do I have to boycott cornflakes now. I don't think that there's any evidence that the Kellogg Corporation currently is in favor favor of any of this so also that they aren't that's right that's true the also the Kellogg Corporation was started by will Kellogg John's brother after John Because John wanted to give it all away and not patent any of this stuff like an idiot he was much more concerned with the health benefits. He wanted everyone to have it anyway. go ahead and have cornflakes just masturbate into them. I think that's the key remastered with cornflakes nets right now unless you think that Kellogg might have been a hypocrite please note that according to him and all his contemporary accounts in the forty years of his marriage he and his wife never had had sex. Oh that's the kind of guy we're dealing with. Okay now whether that was due to him being an asexual person and then hailing that what is the greatest human virtue in foisting on the rest of the country or him having been abused in messed up as as mark may have been alluding to with these white wipe be with the whites or even if he was just a believer who was able to give up his natural urges it doesn't fucking matter his backward views combined with his popularity and unfounded authority meant that he had a huge effect on society that ripples through our collective mindset to this day while I am circumcised right now I am missing heart right now of my penis because of this asshole. I don't have much to give up. He Ah yeah exactly he was the one who popularized the ritual mutilations specifically so that we boys would have less feeling in our dicks so that we might masturbate lasts a lovely guy. Thanks doc yeah so well. What does each yeah yeah? I do want to mention that some people give this monster credit for getting a few things right very early on in terms of you know medical stuff and nutrition stuff well. I don't don't give him credit because like so many quacks than and now he was just spouting things that he decided were true and made people believe them. If he was right about the things it wasn't because he was prescient. It was because dumb luck sometimes works in your favor. I don't think you get a lot of credit for being right by accident right well and you know Hitler invented freeways but we don't spend any time lobbying him for that. You know what I mean like you kind of have to look at the totality of a person well I yeah I mean but at least Hitler like actually had a good idea and and there was a reason for it with freeways you know with this guy he just made shit up option and then decided everybody needed to abide by what he was looking for of course was was an outcome he wanted he hated masturbation. He hated sexuality and he wanted to control all that so he just invented quote unquote science to backfill and support supporters presupposition did he at least this die terribly no he lived to the ripe old age of ninety one or something like that in however I will say this. Salisbury also lived to a ripe old age so really so fuck off. There's no correct answers. We still don't know anything about nutrition. Shut up everyone who thinks that they've got. They've got a handle on nutrition now. You don't shut your hole. You're wrong. I'M GONNA try that being based Diet. Though I think yeah I think should judge you will be then recording well. I'm never coming home based on that so let's move on uncle dot com. Oh My oh no no. We don't know what we're doing. No Oh dear yeah I. I don't know what to think now because I when I look to the skies I want. I I want to know why something is happening. Why thing is happening yeah and I? I don't think that's for science to decide. No No heavenly phenomena are the exclusive purview of of the religion world agree yeah and like uncle. Dan said in in the in the last segment anywhere. There's a gap in our understanding religion is there to take a stab at it and stab. They will get pretty stabby so you know in this podcast we've covered various versions of Sun. Gods Moon gods water gods wind gods basically any natural phenomenon for which there wasn't an explanation by by science yet was ascribed to God or an attribute of God. Unfortunately if you saw the photo of evangelical on the Beach in Florida the other day praying away the hurricane rain when of course they could have just nuked it you can realize we are still a pretty stupid species yeah but I was just up in the great white north with uncle mark and we went to visit a pretty great museum on Vancouver Island with an outstanding first nations exhibit. I liked it better than mark. Did I liked it fine. Please don't do this. I like to go mark is raised US got me thinking about a celestial phenomenon that is not shared among cultures around the world world and his weirdly only common among cultures in the far far north and the far far south of our little planet. This phenomenon must have been equal parts on inspiring and terrifying to those who didn't understand what was happening and now of course we have a completely fleshed out scientific explanation. That's right today. We'll be talking about the gods of the Aurora both Borealis and Australia's strapless so what I'd like to do I discussed some of the various myths and legends about the Auroras from the People's from southern Australia to northern Canada in Russia and then talk about what they actually are and see which one of these explanations really curls you toes. I got a prediction yeah. I think I know which one I'm going to yeah. It's it's a safe bet. The Aurora themselves are only regularly visible within roughly two hundred and fifty kilometers twenty five hundred kilometers radius around the northern and southern magnetic poles in the south that means that the Aurora Australis has been witness mostly by penguins and occasionally humans in southern Tasmania Southern New Zealand appeared Waco and Patagonia in the northeast radius includes parts of Norway Russia Greenland Canada and Alaska. Their appearance outside of these zones is rare enough that a lot of a lot of cases generations would pass between sightings so little to no legends of the Aurora are found in say the Polynesian culture the ask pardon me the Aztec and Mayan Cultures Middle Eastern South East Asian or African cultures and most of the Great Plains cultures in North America however as we talked about a lot on this podcast there's there's a lot of cross pollination going on amongst ancient cultures and although rarely seen some legends about the Aurora made it down well outside or up outside of where they are visible interesting them however in the South Australian northern North America Northern European and Siberian culture. There's a whole lot of or to mine yeah needless to say that these cultures have very little in common but one thing they did have in common wasn't insane light show especially in wintertime the lit up the night sky with Erie purple blue and green ribbons I Really WanNa see it sometime. I've never seen it. I've never seen it and it would be worth it to me to make a trip to Finlander icelander somewhere I I've I've seen it very faintly. One time time northern Norway apparently is kind of the best place to go because you can you can. It's way up there yeah but it's also Norway so I want to go to one of those places is that has the the fucking domes. Have you seen these though there you sleep in a clear Domo very cool and you've just you're all night. You've got a view of the sky. That's awesome well here. We go so like my proctology always says let's start at the bottom and work our way up direction to go in but let's do many aboriginal tribes in Australia had miss about the Aurora mostly centering around fire the garbage Mara people nailed it. Call them poor boy who a boy or ashes well the Nagar and Jerry people thought they were campfires of the spirits in the land of the dead okay now just because something is ancient don't mean it's woke in many of these cultures. Only male elders were permitted to to watch and interpret the Aurora. What do they make the ladies look away apparently they weren't? They're not supposed to look got it. Don't look moving north the words Aurora borealis are actually Greek meaning winds of the sunrise and was coined by Galileo himself itself far off the mark wasn't no interestingly enough a couple of Cultures Kinda got somewhat close to some interesting ideas but but obviously nowhere near what the truth is but you know in Galileo was closer to the fortieth parallel and if the Aurora are regularly visit visible people that far south that's not very good for life on the planet Earth Northern Asian tribes believed that the Aurora were celestial battles between good and evil dragons that breathe breathe fire across the firmament US pretty cool sounds right in North American. Here is a very incomplete list of the tribes in their legends. The cree Indians believed the Aurora were spirits good morning because they were apart from their loved ones. The Elgon Cohen's believe that they were there was a fire built by Nanna Bozo their creator signaling. I love Nanna Bozo leading our creator God. That's that is my new. everything much further north many tribes believe the Aurora Aurora were the spirits of dead the dead playing ball game that they use they use the walrus colors the ball ball because obviously right. It just feels like you get those tusks in rolling exactly the the tribes of Nunavik island had it reversed believing that the Aurora were spirit walruses playing with the skull of some poor human. I like that better improvement. The people came interestingly close to hitting on something believing that there was some relationship between the Aurora and the sparks produced when stroking Caribou for now not really related but getting there. I like that yeah it's got a it's got a whole static electricity thing ago unsurprisingly or a featured into norse Smith Olivetti and they were either light reflecting off the armor of the Valkyrie fire that surrounded the ocean or even that glaciers stored sunlight during the long summer summer and leaked back out into the universe darkness. I love those I love grace a glacier light fart both things it's just cool. Sightings in Europe were very rare but were generally seen as a bad sign particularly Aurora seeing that particular because Auroras seen that far south for mostly read which is way too complicated to go into why I'm just a few weeks before the French Revolution broke out the sky was said to have blazed red and given what was about to happen. I would say that that was an apt omen for a little more color and the color is most definitely read on that subject we touched on it and episode ninety five in eighteen sixty two during the night after the battle of Fredericksburg in which the confederacy fairly kick the shit out of the Union Aurora were clearly visible visible over the battlefield field confederate soldiers took it to mean that God was on their side and since it was the god of the Bible they were right. Well God was on their side. I mean you can't say God was on on their side because they lose in the end. So I feel like that was just fucking with him that night. They won the that was pretty. It was the most lopsided defeat for the Union a Union of the war right but here's the thing about science from God you have to go back and reinterpret them. When you have more information now after in fact isn't it now we can look at that and know for sure that God was just being like this is wrong so now that we've talked about the various rather pedestrian explanations of indigenous peoples? Let's talk about what the Aurora actually are. The short answer is that they are disturbances in the magnetosphere caused by Solar Wind Moon Moon nerd the longer answer is that the giant ball of molten nickel spinning thousands of kilometers beneath our feet produces a huge magnetic field that extends tens of thousands of kilometers out into space and which shields us from the constant bombardment of charged particles being hurled at us by his son. That clearly wants a stat no we're we're not visible. Shield the atmosphere would have long ago eroded away and complex cellular life would probably not a formed these charged particles called the solar wind traveling between two hundred and one thousand kilometers. There's a second slam into the magnetosphere of the earth slide along the magnetic belts until they coalesce at the two magnetic poles these ionized protons and electrons were crammed together at the polls they emit light energy and that's what we see as the Auroras and just to be clear I am not scientists say probably mucked out all up. No you did because you didn't even and mentioned the walruses and the exactly yeah so I feel like that is all bullshit everything you just said and and just to layer on a little bit more of the and the wonder the true explanation in the last several years non terrestrial Aurora's have been observed Hubble observed on Jupiter and Saturn and Cassini Galileo observed them on Uranus Neptune Jim Nice while Saturn's the most like ours. The ones over Jupiter are way cooler. Jupiter's gravity is constantly squeezing its moon I O which makes it the most volcanically chemically active body in our solar system and the charged particles from those eruptions along with the solar wind create Jupiter's Aurora Auroras have been observed as was well on Europa and Ganymede which orbit Jupiter as well as faint wins over Venus and Mars and there's even been an extra solar Aurora discovered over a Brown Dwarf called. LS R. J. Eight plus three to five nine that are one million times brighter than the Auroras of earth well. That's just too bright yeah I car. I didn't know that walruses had spread out over such great distances in the universe exactly credible yeah for thousands tons of years the best thing that we could come up with to explain the Auroras Walrus hockey which is great yeah. That's the one that's the winner for me. That's what I'm so yeah. I mean it's it's such a beautiful phenomenon in no wonder all the religions that witnessed it tried to come up with something yeah but what at a failure of imagination especially with what they actually turned out to be which we didn't know about till the twentieth century you're saying that imagining guys walruses overseas or like glaciers releasing light using that's a failure of imagination. I think so I think that's I think it's fantastic but it's okay. It's not the first time you've been wrong on the air. I love the idea that the Molten Ball beneath our feet is projecting his shield field. That's protecting us from an actual death star Yeah. That's I mean that's nice to imagine what it is. Nice isn't it. They like being alive all right well that will beautiful the next time you look to the North or the south. You know that walruses are involved. Yes indeed all right. Let's move along. Ah Gentlemen Listen this this show it's it's a thing that we do and we like to do it and we do it for the people young it and they were and the people out there they respond with with kindnesses with yes with reviews news and ratings on the old the old items and whatever smattering of hate mail but it's okay just a little bit of you know but that just keeps it spicy as far as I'm concerned Sir I like a little bit of spice in my soup but also some of them give us money and that is the only that is what keeps and sustains all of us as we we go through the crazy world we do it for the Bitcoin we do it for the Bitcoin and so the the coin owners for this week we have some new people to think including adding but not limited to end jammer yeah booth doggy Dogg Tim to MIA boomer. We're doggy dog was a friend of Brett Cabin. I am certain settlers exactly his rap. Career is not taking off. mark and I don't remember if I think last week so I'm going to rethink if possible if the if I did BCP doc Nice Oh thank you so much for your contributions. If any of you feel like you're getting from us as a value please feel free to dive in and become patron yourself by going to how to heretic dot com and clicking on the Patriot on thing or or you can go to Patriot dot com and search there if you want to. That's right or whether or not you have to do that. You certainly have the resources to go two items or stitcher any POD blaster. Give us five stars. It sure means a lot. You're listening to us on one of those right. Now I can afford board to click the five star thing you can do it without pausing the show shame yeah right exactly and no four stars three stars no two stars no one star that's that's cheating sheeting and and you're a bad person if you do it five or die bitches so do and let's move on Yeah. Hey Uncle Doug Dan. you know I think one of the themes of this of this week's episode has been flushing things out right yogurt and so I feel like I feel like uncle mark is going to is going to continue that theme a a little bit yeah yeah the toxins out the body. That's what we're talking about this week for a very special episode of Marianne Williamson This Week uh-huh so no. I think we've had some silliness on the show. Let's have a few serious moments. We'll try to ruin that today. Ah I kind of want to do an exploratory how to our listeners and I'm sure that more than a few of them have some experience with this topic and I got to thinking talking about the criticality of this topic for for people after Doug Anna had a bottle of wine or three on my patio here in Vancouver last week and uncooked we got we got drawn back as we sometimes due to the battle days Oh yeah so as many listeners know Doug and myself are estranged from our parents and from pretty much the entire immediate family and no each pulled stakes at different times. We've had close to zero context attacks for well over a decade nearly two for me so for us in the state of affairs is actually normal and in both cases. It's the it's the best possible scenario so so I wanNA though it is utterly shameful and we should be ashamed both feel terrible about it. Thank you the great sense of betrayal. Can you be like every refrained. We have and just pile on there. That's very very helpful emotionally so good. Go I WANNA talk about a strange today and what we owe people in our lives and maybe discuss how to know when the time has come for you to walk away every family. Every relationship has its strains. Every partnership has some imbalance of give and take. I don't know how that part of the human condition could possibly be avoided unless you WANNA pull it into the wild scenario and try to live alone in the school bus in Alaska you you're going to spend your life giving and taking an unequal measure with everyone you meet right absolutely so it's an impossible and you'll lead to give her in some parts and you'll be the taker and other parts and it's it's. It's always going to be a perpetual union negotiated sort of scenario and that's okay and so don't be a piece of shit never talked anyone again just because the last pretzel in the bag dug so it's not the normal day to day frustrations of having friends and family that we're talking about today. It's the dysfunctional toxic dangerous high-demand relationships in life that are damaging to your physical mental antle and emotional health that move into the walk the fuck away territory right right and as the great bulk of our listeners will will no doubt now be nodding their heads to sue we know that the religious worldview can foster the extremely black and white ideologies in which excruciating interpersonal toxicities can spread. Oh really you're making that claim seem sons bold episode one zero three. I'm finally ready to make this claim so you know they're in Mormon. In country. We have an epidemic of forced estrangement of children from parents often miners frequently leads to you know pretty dreadful outcomes because of because of like religious rejection of gay kids or Trans Kids or whatever or or even kids that just begin to to question the faith right well. That's true so very brief. PG rated glimpse into the past Doug and I were exploring the other night to lay the groundwork for our estrangement so are very mormon. Parents were not suited for the job with parenthood for reasons of both nature nurture untreated mental illness played a huge role in the devastation. We experienced in their hands and mormonism was the third abusive the parent under our shitty roof in fact in all my years I've never been able to tease the shitty humanity the mental illness and the religious fanaticism apart. They're interesting for us. They're like the trinity like an undefined definable beast with three heads that watches you sleep a shitty if you will and to be clear I'm not saying people with mental illnesses are bad people. Of course I'm saying our mother was an awful person who also refused to seek help for range of issues that were afflicting her and therefore for us beatings weren't always daily but they were frequent rage was constant. It could explode at any second. Our father was a cop and his uncontrollable temper emperor provided no distinction between how would have handled say an armed robber or a nine year old kid so I thought it was going to die so frequently I can't count and and when Doug came along I was sure either at my parents were going to murder my toddler brother and their frequent losses of control and then the time between the violence we're spells of neglected utter dysfunction wow so what Doug and I came from was a waking nightmare of neglect abuse and religiously turbocharged hatreds our parents and in particular one of our siblings robbed us of safety security dignity self worth and importantly the ability to think beyond getting through the next few minutes on harm our entire childhood hoods and teenage years were simply reactionary so I'm fifty years old and nearly two decades away from them and I can say without emotion or hyperbole that our parents are terrible. People and I do not miss them. There was never a time I can look back on the ever so all that sucks a lot but I was a dependent child. Both of us were with zero life skills and the terror of the world. There's you know phobia and religious prejudices had pounded into us so we got through it got out when we could yeah but here's here's more interestingly as I think about this. I'm actually more angry about the decade or more I wasted trying to build a bridge back to people that had no interest in trying to make a loving relationship in the ruins than I am about the decades of abuse and violence and any attempt to be in their presence was entirely on their terms. I think this will sound really familiar to a lot of listeners sure certainly any discussion of nightmares of our shared past was off limits but so is any discussion of any topic considered contrary to the suffocating mor- mores mormonism or even any topic that was ever so slightly liberal was also also completely banned. It was clear they were never going to make any admissions or take any responsibility for the devastation they caused and continued to cause to my everlasting lasting shame I stayed partially in the closet. During the years I wasted trying to project onto them. The possibility of decent functional humanity so those those are years I took from myself and I regret all the waste of time effort and mental health expended on such a useless task as I got further doug will probably Gruden here as I got further away in time and space from them and the more my life has improved become full of love and fulfillment and professional personal satisfaction the more profound the sense of betrayal is the better my life has become more clearly see the contrast between what is actually happiness and what is misery more starkly. I can't ever get back what they took from me nor what I foolishly continued to give for free for far too long so in our lives in Doug's lives estrangement arrangement is normal and as I said desirable so how do you know if estrangement is right for you. Say Ask your doctor for real yeah if you're in therapy and a relationship and if you're if you're hurting in such a way like this I I would suggest it you can afford it and find what that isn't a religious cook and we can help you with that and so can Darrell Ray. If if someone is a relationship with someone is killing you discuss leaving and and that's that's definitely one way but specifically to the parental issue. What do you owe toxic abusive parents? We've all heard people or even non abusive parents who are still toxic who are still you know Y- does this doesn't have to be feared for your life. The whole time right apparent apparent that can be emotionally toxic and what do you owe that person because this is your guys is was a little more cut and dry than I think some some of our listeners there's experience will be and when I talk about when I talk about toxicity or abuse. I'm not necessarily saying it had to be you got your ass kicked by a cop four times a week back. When you were eight years old and there are all sorts of of abuse you know pathways and and behaviors and not all of them are physical? Go there's plenty of sexual abuse but there's plenty of emotional psychological verbal abuse that should should make you question your relationship with this person so we've all heard people say about their kids. I Fed you clothed you and what thanks do. I get so I would just say completely appropriate words of Chris Rock Way. What do you WANNA cookie to People Fox and nine months later you appeared on the grid boom? You're nothing to do with those decisions and you can't walk talk or feed yourself. It's their fucking job to feed and clothe you and they would rightly be in jail jail if they didn't anybody pulling that bullshit knows they've already lost the argument right well and I I would add to that too is clothing and feeding and putting a roof over your ahead is the baseline yeah you decided to have a child is your responsibility to educate that child that kid cannot pay for anything like you yeah. You bought him a car at sixteen what the fuck you GonNa do like so. I think that raising a child does not necessarily mean you owe your parents anything right right they ha they made the choice yeah they could have aborted and I think of all of the reasons why we think doug probably should have been aborted like the fact they were shitty parents. This should have definitely not had kids they make that choice yeah and they are responsible and that means that they took on the responsibility ability of of of all of these things but I don't owe you anything. I didn't ask to be born. Dad exactly a lot of parents use that a casual especially on children who are leaving their religion and therefore leaving their you know what they feel like. They're right yeah. There's rights over those kids are saying. Is You know you're you. You don't owe your parents anything well honestly and it's worth pointing out that that's an emotional abuse. That's that's a manipulation just to say that right outside of what you feel you owe them you right. I put a house over your head. I put all this stuff. That's that's that's an manipulation good ob- dead you kept yourself out of jail. Go fuck off right so and that goes to this notion that rolls in dynamics can in an should change as we get older. Yes part of the problem is that religion frequently retards parents normal ability to see their adult children as Thomas honest mature beings responsible for their own needs and desires in a dynamic world so oftentimes religious parents refused to let the highly authoritarian patrician roles established in childhood evolve as their offspring older. Yes Yeah we've experienced it. It's crazy there. You're not well. It's this is where we get phrases like we did. This is not how we raised you. We didn't raise you to be like this all like a whole bunch of like crazy stuff where it's like debt. You know yeah you did raise me to be like this because this is how I turned out right so there's also in religion the common conception that parents parents own their children yeah so let's just clear that up you do not own your fucking children. You're responsible to make them functional and prepared as you can for whatever unforseen future awaits them. It's a massive responsibility and beyond fulltime job. They're not fucking toasters. If if parents cannot handle that responsibility they should not be getting into the business business right right so circling back to the religious thing. There's this great tweet that are an often retweeted little statement than our friend. Dr Chrissy Stroup has sent out and again I see it pop up all the time and it says the following you are not a traitor to your family four abandoning their religion not not conforming gender and sexuality making your own political lifestyle and ethical choices and if your parents coerced you in the above matters they betrayed betrayed you damn straight and if you wanted your child to simply go down the same path you did politically religiously Salihi etc.. What you should have done is bought a mirror? You shouldn't have wasted time. We're having a child right. The we're autonomous people yeah well except that you know now as we know religion often says that it's your responsibility at your most important job to came in the fold volt love Jesus to make sure that they're paying me a lot of money just like you're paying me a lot of money yep to instill them with the same fears and prejudices in an shame and hormone ideas well and not to divert just a little bit the fact that religion is often one of the biggest causes of this friction when people divert from each other when we left when I left mormonism. It wasn't okay with them. Yeah like I didn't believe in the book of Mormon Anymore. I didn't believe Joseph Smith anymore and we couldn't have relationship outside of my non belief so you know what I mean like. They couldn't just accept me and say well. You don't believe what we believe but you are son and we love you like no you. This is unacceptable. Welcome here anymore because of that our right love is entirely conditional exactly their unconditional love was so weighed down with Asterix. You couldn't actually see the words so I think that's the case for a lot of people I think one one of the problems is that people don't see these signs as being as what they are. These are not when they say I just love. You and I want you to be safe in the afterlife and I want you know I just I can't I cannot support you because you're making decisions that I know mean that you will go. You know go to hell or whatever her. How can I want? Jesus love into you any harder right well what they're saying is. I can't love the you that you are right. They're saying they're literally telling on you. I don't love you. I love my vision of what I want you to be right. I don't love you. I love a two dimensional version of what I think you ought to be and you have no right to move beyond that therefore get out right to your point uncle. Mark is your presence in their life. He's entirely up to you. Okay so I'm going to get to that. Let me get let me get through the rest of this then. We'll get to that because I think that's an interesting discussion. So what do we owe parents normally normally if they were kind and truly did the best they could in their circumstances to do right by you a lot I would say I think you owe them. Gratitude for being kind that way I think they deserve your respect. They deserve our presence in their lives or our patient assistance with showing them how to open an attachment or use the remote try to answer time they've asked and it gets hard but and also answered their questions about what a Cardi B. is is there witter is a heart condition but if they're cruel selfish elfish disapproving hateful etc well and if they refuse to adjust to you leaving their faith or being queer or becoming intimate with a person the wrong race or voting the wrong way. You may not need them in your life. Parents are not like an itunes user agreement. They are not necessarily eternal. You can leave and maybe if they're sort of shitty people being afraid of you. Turning your back on them is a good thing right making that clear air might be helpful in correcting unacceptable behavior. That's a really interesting point. You know it's so funny because what we don't think about is the you know we were. I think societally we're fed a lot of lines like blood is thicker than water and like you know families I and all of these ideas I didn't choose my family. No I know so you don't get a choice in that limitation something my friend circle I hand picked those mother fires. That's right every single one of them is there because because they are valuable to me and because I see beautiful things in each and every one of them right in mormonism when they told us you will spend attorney with your family. I nearly fainted. I don't fucking lunch with my family. I'm not going to spend fucking forever with them. So that is not a selling point for many people mormonism catch on so I made a list of things you're entitled to as a human being just a basic list uncle marks eighth things. Nobody gets to take away from you right. You are entitled you are entitled to boundaries. You are entitled to Dignity Dignity. You are entitled to a voice you're entitled title to Live Without Fear in close relationships. You're entitled to Physical Mental and Emotional and sexual autonomy. You are entitled to an opinion then you are entitled to disagree and Lastly You're entitled to choose who does and does not have access to your life that also includes things like facebook people so if someone in your life parent spouse whomever is robbing you of any of those entitlements or insisting you. I don't have a right to them. I say it's time to consider if they get to be in your life. People not even parents are not entitled to entitled to to have you in their lives but they can earn your presence yeah. That should be the dynamic if they want you there. They need to earn you right. I think it's interesting that you brought up the notion of how how you know and I none of us are psychologists. None of us know a lot about this stuff but it is interesting that you can say look you can be in my life and I actually maybe want you in my life but there are real very very real rules that are going to have to be in place in order for that to happen and if you transgressed those rules I will cut you out yeah. I'm leaving and it also doesn't have to be forever over. You can just say look. I can't be in this. I have to walk away from this. When I get my head straight a year from now two years from now we'll talk about Christmas again right? We'll talk about coming home but it doesn't have to be forever. I mean in our case Doug. I cannot possibly imagine how we could make a space as for them again but that's not true of everybody and so I did read a bit down on the psychology of this whole thing and what the what the science says about got it right a British study found that roughly eight percent of people in the UK had one or more a strange relationship another study. They're found it could be as high as nineteen percents. It's not terribly rare. If you include marriage as a form of estrangement that's half of people at least in the United States right. We what does that mean marriage so divorce divorce okay yeah so I I look at this as divorce look. It's leaving a bad relationship or it doesn't even have to be a bad relationship. It can be a relationship that doesn't work yup and you have a right to not be in that relationship to that's right right. There's a study that was published in the Journal of Australian social work that concluded there were three main reasons for estrangement and they're going to be pretty obvious abuse BA trail rayle poor parenting now. Each of those categories have multiple subheadings. There's you know like substance abuse. Religion is part of it but most behaviors fall into those three broad categories clearly the situation Douglas when I came I've had all three of those in spades so for us. It was the only choice to make but here's the thing I am objectively pro walking away from toxic relationships. If the circumstances merit. I'm absolutely appro estrangement. You owe nothing to people who've taken from you your whole life so I would caution against repeating my last my lost decade and center yourself in your thinking about who needs what right right and and before before we open it up to whatever I want to say one last thing thing because this is constantly happens to me if you have a friend who has walked away from family or whatever I was going to send you feel obligated to tell them they've made a mistake or ask if they can't just reconcile reconcile. Stop it Yup fucking stop doing that. Do Not know the circumstances. I do not know the circumstances that drove that decision. They are almost always far worse than you think so. Check your fucking happy family privilege before you casually tell an an abuse victim. They should go crawling back to their abusers. K. Yet makes you the abuse and objectively pro abuser and I suspect you don't want to be that person. I'm I'm not. I'm just gonNA read a quick email to your parents. Don't come to the party. I'm afraid if you don't have a fax machine. They're not going to be able to see feedback so anyway. If you can get broadcast on rush limbaugh they will hear it yeah so it got a little serious but fell you know. Let's just have a little discussion about it and I think I think I look I. It's so funny to me. I am a person who I look. I've suffered some loss in my day. I've I've I've I've dealt with losing people that I do love and and and I think because of that I am because I I had a lot of therapy through all of that I I think I now have a a healthier relationship with loss but I know that people don't have a healthy relationship but lost a lot of the time and the thought of losing someone is scarier than the thought of staying with someone that sucks so. I think that that's something to work through. That's something to it'd be thought about I see a lot of people who aren't even willing to UN friend someone on facebook who's Shit Yep like they'll. They'll you know they'll block them or though the hide them or mute them or whatever and it's like. Why are you afraid to you? Don't even know them in real life you know you you don't you can just jettison them completely and nothing bad will happen. I think it's interesting that coming out of religious spectrum it's very it's very very commonly in in Patricia religions. It's women coming out of those those situations that have a harder time cutting those strings because is there taught that they are there to serve right and so often women sometimes have a harder time doing that but and let's let's just make clear that in in me and Doug situation we're talking from a bit of a point of privilege that we're both you know white American men that have good jobs bob so when we walked away. We didn't lose our next meal. Yeah you were safe. We were safe enough right and so not everybody can do that so if you're in your point in your life where you have a little bit you have a place to land really think about who's taking what from you right yeah and thinking about what you have the right to because you definitely have the right to to yet relationships ships without fear yeah. I think that that's an amazing thing to say because a lot of people and that's not that's not just fear of a fist flying if view if you dread going over to someone's house every time you go over to their house that's a that is a red flag. You need to ask yourself some questions about that. It may be that there are difficult relationships that you believe are worth investing in tripped and that's that's your choice right absolutely but there are relationships I think all of our listeners and and all of us have and have had where it's it's just guilt and and the nurse and shared past experience that keeps inertia that keep us in this relationship. It's like okay. I'm not making you better. You're not making me better. This is just hurting hurting me. I can be selfish. I can say I'm sorry but I don't want this. Also that's not selfish. That's self preservation Asian yeah right craft your Goddamn life one of the one of the things that we say every week on this show. Is You only get one that we know there's only one life you get fucking. Make good well. That's why I think this is absolutely critical. This this idea of you have the right to walk away. You have the right to happiness genus. Yeah you have a right to your own fucking time and head space you don't you do you are not required to keep giving to somebody who is only ever taken from. Um You well and to your point Uncle Mark I. It's it's it's one of those things I don't know. Why but people don't you know if you order a steak for lunch? Nobody's ended like like judge you or say something to you at least about it but if you tell almost a perfect stranger that I'm kind of strange for my parents they have no problem say oh. You know what you should fix that yeah. My mom had a fight about a pair of shoes you know I just thought I gotTa get past this. Oh you really shouldn't be talking to me about this. They want to see her blood pressure rise to the point where his eyeball shootout please say that to him and often what they say is to your point uncle. Dan is well life's next to short like yeah. It is yes exactly too fucking short right right yeah. It's one hundred percent too short for me to stick around with people who treat me badly when there's a world full of good people out there that I can find and as I said like I I love my friend group. I have a friend group where we all take take care of each other. We bolster each other. We treat each other with kindness and joy. We want to see everyone succeed. That's what my life is surrounded by. Why Yup Yup and God damn if someone comes into my life anybody if someone that I love you know if any of those friends turn sour and isn't that thing anymore piece? I don't need it well into to that point my parents all those things you listed about you and your friend group that they care about each other. You're invested in each other's success support each other. None of those things were operative with which made the decision to leave my family much easier right right. They worked invested vested in my success. In fact my success negated their existence in a lot of ways and so they didn't want it yeah they're crabs pulling each other back into the pot right and how dare you leave this thing right right. A lot of families really do have an investment and an emotional and psychological investment in the rest of them doing as badly as their biggest misery loves company and you know when you guys Dan we were talking about your friend group. You know I have this. Obviously I walked out into adulthood. Is this desolate battered completely unprepared person so when I started accumulating people that I liked me and wanted to be in my company I kind of lost lost myself for a while this massive group of people that was not all of them were looking out for me. Your head my best interests at heart and it dawned on me one day. Oh I don't have to like everybody know right and that was that was there's another huge revelation that followed on on understanding. I could leave my parents right. I don't have to like everybody I come across in this life and not only that but you can take take as many swings at your own happiness as you need to yeah. There's just you don't have to like settle for like the fact that you've failed a few times. The fact that you wandered wandered into friend groups that weren't that were almost as toxic as what you want just walked away from just keep trying yeah. It's okay you're GONNA YOU'RE GONNA get there yeah. You're gonNA find as as front page says you're GonNa find your tribe and and I found my little try with my two uncles. Oh Oh wait a minute. If you need to leave your parents at least you got your uncles that's right exactly. Take care of yourselves people and do the right thing for you yeah exactly and if someone has jettisoned people from their lives they did it for a reason. Leave him alone alone right yeah all right. Let's move on uh well friends that is it for this week's show hey we love to hear from you. If you are a Walrus that has been kicking around a skull send us an email at how to and how to her dot com or if you've got some yogurt up your but don't call us eight hundred two nine three eight eight four six nine six you can tell me about it on twitter however at how to heretic thanks to awesome patrons and

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Anti-Vaxx To The Max, Doge Takes An (SN)L?

The Daily Zeitgeist

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Anti-Vaxx To The Max, Doge Takes An (SN)L?

"Hey guys it's miles and you know spring's here which means it's time to get outside and start growing again no matter what. Your project is tiger. Lilies to tomatoes tomatoes indoors to in for gardening gurus of first timers alike. Miracle has what you need to help. Get your gardening glory this summer. So miracle gro look. It's the number one brand in gardening and made sure your plans get the best seventy years so for tips tricks how to's moore's including projects for the whole family the whole family this summer. Check them out at miracle. Gro dot com. that's miracle g. r. o. dot com. hello the internet and welcome to seize them. One eighty four episode two of action of iheart radio. This is a podcast where we take a deep dive into american consciousness. It's tuesday may eleventh twenty. Twenty one names jack. O'brien aka don't use coal gas to heat british flats. No more no more no more. No don't use coal guests to heat british flats no more. Yeah courtesy of john davis. It's good to be back in the in the warm waters of The three things that compromise my entire personality british coal gas mountain dew white ties after at that are h c k There's just a lot of material is we've found something forever. Red hot chili pepper kitchen. Red hot california wanna take kelly. You can have pizza kids now. They just sold their entire catalog so Anyways i'm thrilled to be joined as always by my co host mr miles great. Call me the nikitas hungry crush. Kids pizza kitchen is so there's pre joe mouth band is crushed yes okay real mike pseudo intellectual soy on twitter you did it did it. You are hcp k. rod our brands. And you get. They kept coming. And i can't say no your mic was dating and it's still almost blew the hat off my head. I mean it's always fun awesome. Yeah i mean. i'm sorry. Apologies in advance to engineer justin. Because you know that audio fire deal with. It may melt your computer. Yeah grow sorry. Sorry for you Well we are thrilled to be joined in our third seat. Yeah by the brilliant. The talented hilarious. The hilarious The hilarious john kerry stu hilarie cheese spliced with grain. Pizza is my aeroplane. And i just want to have to do a third beat and i can't sing or no. The entire premise of your. But i got the entire premise man. It's deep dig on my. You knew where we're at. It's a deleted chapter and acid for the fleas. More act passage. Nice man. I'll just at all i don't know brett weinbach just came on and started. He started off in our minds and then we lost it been. The listeners have only indulged stupidity every consecutive day. I'm glad to hear their fault not ours. Not ours no. How dare we guys. We want more stuff like we wanna do like some like really hard hitting pros or something jokes. No soon keeping coming typical John how you ben man was was new with you knew with me i think i i was telling you guys off Mike but i pass my two weeks and did like a full on band aid. Rip off of like flying on a plane eating in a restaurant taking uber all things that i had not done for like fourteen or fifteen months and it was wild like i couldn't believe how stressed i was about an uber. Picking me up. Something that i. I like for like twenty sixteen. Thirteen thousand nine hundred had a car just sitting in my driveway that i was paying for offering everywhere because of substances and just like i for a year. I didn't use uber or lift at all and it just felt crazy book one like i felt rice sane and his work and then it just works and then you're like oh you're that and then it's been a long enough time. I haven't used uber like this app is magic. Got me from here to here all over again immediately. Like all my. I have a goldfish brain. The year inside rediscover society. Do you recommend being shot out of a cannon and to post quarantine life doing doing it all at once. It might be. It might work for people like me. Who could easily. I'm a nurse factory. So if it's like if i don't if you don't inspire me like if i don't have a reason to. I could be quarantined until two twenty twenty four. You know what i mean like. If no one's like dude we have. We have to start going outside netting with people again. If if they didn't say that i would just like i got. I'm staying home for another year so for me. It was kind of a necessary evil. To but i will say it is freeing to have gotten all of that stuff out of the way because it does feel. It does feel like when you're going to college. You're like oh no i've never shrunk. I've never gotten a tugged off. And then next thing you know it's day two of college and you've checked like eleven boxes and you're like oh elliott. I never got jerked. Driving and got films jerking off. I never had that camera. Released released day lot cooler than mine. all right. We're going to get to know you a little bit better. In a moment. I tell our listeners. A few of the things. We're talking about bad news for me. Apparently i am not matching with bill gates on tender those are all fake profiles. melinda a threesome with and dr jill biden runner on that being honest with me come on. We're friends man. We're also learning new details about why melinda had her concerns specifically around the new york times epstein story. I'm linda fair concerns. Billionaire husband's friends with another billionaire creep yes And became friends after after news about the guy came out the detail after he was a known. Sex past there he was sought out to me Which is how. I imagine bill gates. Oh that's my best bet. Flying is having a friend with a plane not billionaire battle right right right over. A little company called boeing over there. Whatever not we'll talk about the anti vaccine movement. Just because i'm like anecdotally seeing more all over the place when they hear you guys thoughts We're gonna talk about alon On snl the ramifications the doj corn doj chart. I i just saw the screen. Grab of him as warrior and i was like nope All that plenty more. But i john. We'd like to ask our guests. What is something from your search history. That's revealing about who are. Oh okay here. The most search that kind of explains me wha- i would say is. Yesterday i searched outdoors martial arts classes los angeles specifically because i i want to get back into martial arts on. I'm just not ready for the doj. Oh just yet. And i find a lot of the groups. I run in like the international rugby players. The kind of weird subcultures that have a high rate of people vaccine as it. I don. I don't necessarily want to dive right back into my martial arts class with everyone be like cove it in my face. Yeah hey you wanna roll gabriel's zoo not sure man. You're the guy who says he beat polio with yoga. Maybe i don't need to roll around with you. Also the last time you had in a triangle the odor was really kinda. I'm good so this isn't inspired at all by cobra kai season. Whatever the last one was. Yeah i i know weirdly enough. I started taking martial arts. Classes before. Cobra kai came to netflix posted on youtube. But who is watching over there. But i just i was doing martial arts in the pre pandemic and my class was outside and i was just like i don't know if they're back up again. Let me see if any other people are doing anything outside. You know 'cause. I'm feeling the need to get back into Some sort of social slash physical kind of dynamic the same like i. I used to have hobbies. That would allow me to exercise. And they're gone. Yeah and now. All my hobbies are replaced with ways for me to make a couple of hundred dollars a month. It's like monetize all my hobbies to the point where it's like. I love talking to my friends on. Podcast it's like well now. I have to do it six times. You're not gonna get rent. You motherfucker everything. I i love smoking weed. It's like well. Don't forget to poster bunny all the shit. My life is now that you and i are like. How do we get free. We'd god what are we gonna do. It's really a dizzying world. either way. What former martial arts are you getting down. i'm getting into jeet. Kun dough the the bruce lee because martial arts my info forget. I took taekwondo for like a decade. When i was a kid and then brazilian jujitsu in my twenty s in new york city during the ama craze. The jujitsu craze. the jets. yeah. I was full. Bj mob at in midtown love. Oh you're jets mob. I talk jail mob boys who were like. Yeah dude go to focus on fucking gracie dude. I'm not. I don't do folk. What's the other. What's other forages today. Do machado or some. Shit machado bro. And like they would get in fights with these other machado jews. I was like this. Y'all are from brentwood at the brazilian. Jujitsu jim in manhattan. I was the size. I a big boy. And it's like the only other people who are two hundred and fifty pounds at did you jitsu where people who earned their two hundred like marble developed. You had guy no mastic careless myself. Just two hundred and fifty pound dude with like a real adult men's chests right tap and he's like i didn't even do anything to you. I couldn't just shooting the ground laying on top you fucking pussy sorry you all the big dudes like can i roll with someone else. I ended up getting murked by like a couple of way lighter. Women just like the idea is like okay tab. It's like bro. i'm in your guard. Dude was like that he was so fucking fucking yoked up. He had just put his hands down my arms and his chest on my face. And i was trying to figure out what movie wanted to do next. And he didn't realize he was winning out fully submitting as he was figure out what to do to me. What one thing that. I like since i did karachay when i was like six one thing. I've kind of come to the conclusion of loosely. That i'd like to get your thoughts on his. It seems like it's less official like that. Somebody can just open a dojo and be like you're a black belt man like nothing it's it. It is kind of like as after having done all the martial arts trainings and also use. It does reek of like my friend is a martial artists. Like and it's like uh sunday mornings they do performances at uc. You're like oh probably a level one class show. And it's like your friend is not the same as george saint-pierre like a tiger showman yellow belts test. Or whatever. Right right yeah. I'm sure i'm curious to know. What kind of stolen valor. There is a different joe. Joe's and stuff. 'cause i know like there's definitely a lot of people who like build their like lor and like that's why they say again. That's what we want to train new technology that case scam but i don't know the commercials that they used to run like. I'm sure it was probably the same thing for all of us. We grew up in an era where there were like see like local cable commercials for dough. Joe's looked like scams but yeah ended up not being unlike shout out to ken. Nakayama a karate that was like that commercials fucking on wrote like constant repeat in. La like in the early nineties way. Let me let me tell you about my late. eighties early. Nineties instructor taught taekwondo korean war. Vet italian dude. Who taught out of his garage on long island stayed in korea after the war and learned taekwondo. They're brought it back and just taught it to like white trash. I waitress low income trash of all races and ethnicities his garage but the makeup like my family was three boys and dad and all four of us. Martial arts guy and we're all giants. My dad was six five. My brothers are all six two and shredded. And i'm six two and fat but we're all huge so it's like we just four giant white guys in geeze walking out of the garage into sunday morning to go get a bacon. Egg and cheese on bagels and go to church with my mom is still giants starter. Jacket over a fucking full of just stepping all over your gi pants and shit just like that whole all. These people who are like the ninety style is back. They don't know what it's like to wear a pullover starter jacket over your karate. A sure okay. That's nineties which you see billie eilish pull up in that outfit to the mecca was like oh my god jesus out again in another way. I have such a strong opinion of this eighteen year. Old inside how dare whom. E of one hundred thousand air that works newspaper. I've got strong opinions about this child's haircut. Oh she's thinking verse. Who allowed this. This is the last thing we'd want. What something you think is overrated shit. That's a hard question you know. What livestreamed comedy fuck. I'll just say that's it's not the same if this moves the needle point. Oh oh one percent back into. Let's get live comedy pop and again then mission accomplished but i hey i love it. It kept me in touch with audience members. It kept me. Give a few paychecks. Me and miles got to get blazed on for twenty-four hundreds of strangers. That shit is all amazing. But it's not the same as being in a live. Comedy set. Seen doing live comedy. Just not the fucking say overrated dog and rated that highly but it's it has the feeling of like the energy is going to like a livestream comedy shows like seeing like someone's improv graduation. Show that you're kind of really. Yeah oh go for sure like a support unit. Dragging me funny. But i'm not expecting it to be funny at all because it's almost like this is what i do. This year is support these comics and watch their livestream next year. It'll be like this is what i should do is get out of the house tonight and hopefully see something that changes. I hope we can as rapidly as i feel like people are dying to like patronized restaurants and bars and businesses. That have been closed. Like there's that energy for kami. I'm sure there will. Because that there's that same energy for music too. And i think probably i feel like calm like the live comedy. It will probably i hope is just going to come back so huge because like the one thing people want is like oh it's the one guaranteed experience ranking get around other people and we're going to laugh somewhat says something starts booing or like be like fuck that team. Whatever just wanna vibe says. Com- comedy comedy has gotten a little charged in the last year. Though too so. I am curious what what like what this is going to end up being like because i feel like there's going to be a couple of comedy camps coming out of this thing. Yeah right right. Jozy what hecklers are like. Because we've already seen people don't know how to act anymore in general like we're seeing people come out of their homes as like things are loosening and relaxing there. People just don't know how to act. They're getting in all kinds of arguments. Tussles icy people fucking argue. I feel like. I'm always seeing people getting at each other like in each other's faces like it's a crazy time right now because we're all like a year off of like having a part of society like I feel like i feel like i would be as a former new yorker. I think i'd be even more stressed. Having to go back into like at least in los angeles you're not fully part of the organism. That is the city because your car right capabilities but in like new york just getting fully back into the swing back onto the subway with one hundred hundreds of people who haven't been outside of their apartment in a year like that feels even scarier and i'm assuming a lot of other public transit cities or like walkable cities all sudden everyone who's been holed up working from home is just like crashing into each other wherever there wherever the meetings are and that's just cause some fucking people didn't know how to act at comedy shows before the imagine being a guy who's thinking they're funnier than all these comedians. 'cause they watched a bunch of youtube comedy for a year like already get me a show. I've been watching twitch stream full of inside jokes for fucking traffic. I'm ready to bring that sense of humor into society and see how it lands. What's a what's something. You think is underrated. Oh i i've talked too much about this on but the show everything's gonna be okay on. Its on hulu. It was a free form show. It's australian comic named josh thomas. He's a writer star creator and he's about a young ish gay man in l. a. Who gets through some unfortunate advances in charge of his His half sisters lives and one of them is on the spectrum neuro divergent and played by nora divergent actor. And it's just it's just a good beautiful show. It's i appreciate shows that have like frank parenting with children relationships. Dude i think my generation of like my parents never told me anything of importance except you know like they guided me like. Don't touch that it's hot. don't touch that. it's dangerous like i literally just like had like. Oh my life was minimize getting yelled at so seeing a dynamics like that. And i find. And i've talked about this on a lot of i feel bad but the portrayal of nuoro divergent people in media. That it takes care of them. I find to be. There's a frankness to their energy there. a little blunt which is refreshing in. The time of everyone is chock full of bullshit aka even be a guy just took forty minutes to say. Check out this show but like There's just something special and the guy josh. Thomas is fantastic in it. Really enjoyable and half hour comedies. Where a season and a half already out you can hear last through in a day and then be caught up and have a have a weekly showed a checkout nine. Yeah i like a long time ago on delta or something on what berry delta like some airline like just had it for free has like one of the shows like before everything was available all the time and yet very good. That's an underrated thing in my book. Now too is a normal release schedule for shows. I think is this episodes in a row now is it was it yesterday. Some people who've had a lot of consistent. Yeah this has been another thing coming up but yeah like the binge mode is is tough because everybody's going through the same shape as washington because it feels like weird pandemic homework. Where like the internet's like. Oh everyone's watt recap. We're watching this thing or whatever i don't know do i. It's like i don't have. I missed the day that everyone watched the six hours of jupiter's legacy or whatever right right right now and now it's like a hundred articles have been written about it thousands of tweets. All your friends have texted you about it quote unquote if you have any But and then like. I'm not going to start it now. But these shows that our weekly that kinda let you like. It's been in the pandemic it's been nice to be like. Oh shit it's thursday night. We have a new episode of. Everything's gonna be okay. Oh shit. it's sunday night. We had say a weird. It truly is weird to be like. Oh fuck it's this show comes out on friday. I'm watching gangs of london on amazon prime and that's like got an insane bbc induced release schedule where i'm like watching a show one episode at a time that's been out for like a year in other capacities by right. I'm just doing it the freeway but playing along with society of like oh my new my show drops onto. I think i'm like nostalgic for that. I guess also is like sunday night. Simpson's and all the shit in china. I think people are like mayor of east town. That's that kate winslet show where she speaks with philly accent. That seems to have like really taken the world by storm. And that's like four episodes then. I assume a whole season was up but that just dropped. Its fourth episode. Snl sketch about an really having a moment. It's a lot of people are tuning in. I feel like the one like appointment. Tv that never really fell. Apart was sundays on. Hbo like hbo is always managed to be like. It's a sunday night. let's see what new shows. Hbo has like an. I'm all in on mayor of eastham. I'm enjoying it. I mean it's it's a lot like everything else. But it has kate winslet's and so it doesn't fucking matter right so And what's the dude's name who plays quicksilver. Evan something. I forget his name but not the Not the quicksilver from tenet the other. Quicksilver peter's evan. Peters he's also in and i i really like him he's good. He's a talented actor. E excites me. The upright i'm gonna get into that one. Yeah me to do a great time. You watch four watch korea or quick hours get all caught up in. You have like the remaining three. The rest of society has and just annoy my partner with my philly accent. all right. Let's take a quick break. We'll be right back. Hey miles one of i always saying what am i always saying to you nonstop. They stress farts. Yes besides the. That's just more. Yeah those are situated you mean to say. I was talking about how i'm always saying. That shopping just feels a lot less stressful. 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But they're delicious. Grow what you love without compromise. Miracle gro makes it possible so get your next garden. Project started today at miracle. Gro dot com. That's miracle g. r. o. dot com. And we're back and so there's a trend happening on tender. So i've obviously noticed it but i think a couple of other people are. I have noticed as well that ever see the news among ever since the news of bill and melinda gates Breaking up there. There's been a lot of bill gates accounts popping up and apparently it's not just because bill gates like super horny. It's yeah yes scammers. I think everywhere just like them. Breaking up has just created all kinds of internet. Joe korie of all kinds of shenanigans so tender. they've they were asked. What's going on with us. You think like there's a lot of people trying to impersonate bill gates. They said we don't have all the data specifically as it relates to bill gates fake accounts but they basically said but trust us. When we say this you will not be able to successfully impersonate bill gates for too long because there's apparently a few steps that they have to say so. If you want to verify your profile. I gotta scan. Your face was like facial recognition software so it will match the pictures. There's like okay so good luck with that and then they're also reviewed and scanned for like any oddities before going live apparently and they said if someone did want like flag it then they could look and further verify but they're saying it's while some people may get through at like by being clever about stuff overall more than likely if someone does get to you saying they're bill gates probably won't be but also they're saying you might not even encounter bill gates. They're trying to clean up tender. Okay we get it. Why why are people even doing that. That's my fucking f. It's like who are you making laugh with that. who are you fooling like too much. There's too much emphasis put on. Just being able to make someone look like an ass as a victory right. You're not saying anything or doing something. And particularly funny. This feels like just whack like let starting a fire in a parking lot. Yes shit you know where it's like. Yeah it's like the. I thought of a joke which is would would bill gates on tinder and we made that man's there and it's not funny after needed a divorced man trying to get laid to other people right and then you'd like you're like oh dude i match with my mom would do because they thought shit. I didn't shit last night. I had to dress up as bill gates and i feel so stupid. Is there some weird urge to a person bill gates because there was also that bill gates impersonator on nathan for you who is like adding look like bill gates at all but was like still like yeah. I'm a real merill gates. Who i ran into the supermarket and i made him take a picture with me. I saw him. He was wearing his like arkansas. Raise a big razorback fan if you remember the nathan but yeah. I don't know what the what they would do. Even if you got that far. I think it just like much in the same way that people were just doing like screen shots of like. Dm's from bill gates trying to pretend you like hollering at people. It's just internet joke that the second becomes real but bill gates is not on tinder. First of all we know we know an exclusive. Dating app exists called riot. That means that there's ten we don't know about check. There are some that bill. Bill gates just might have more opportunities than the rest of the world is my guess. That's has something to do with. Why his wife wanted to get divorced. Because it seems like you're saying him palling around with up steen In terms of being like you know these people don't move nor like normal people and you see all right. They buy whole islands where they have their trafficking people and they on their private jets there. So melinda gates had an issue with jeffrey obscene and bill gates hanging out apparently My wife my friends. 'cause you're always drinking and partying no because they're legendary pedophile. Told you guys a sex cram and he just made a plea deal and somehow got off and you're still hanging out with them so she said in since two thousand thirteen she has been warning. Bill gates about hanging around jeffrey epstein. She's leads came out. Dude stay away. What are you doing this. This is like so fucking alarming and then a former manager of the gates foundation then said that the relationships between the two men and other like employees of the foundation like started growing even after melinda was like very unequivocal about being like stay away and then on top of that apparently the divorce start the divorce sort of exploratory. conversations began in twenty nineteen around the time. This new york times piece came out. That was like outlining. The successful people who obscene was kicking it with sarah and it also included this very specific line from that article. Which may i don't know if has something to do with her calling her lawyers up. But few compared in prestige and power to the ven world's second richest person person a brilliant and intensely private luminary bill gates and unlike many others. Mr gates started a relationship after mr epstein was convicted of sex crimes. Hough talking to her lawyers again. Did all of it is just you know anecdotal. So who knows if that's exactly what happened but it seems like if you were getting warnings and twenty thirteen and you still didn't heed them all. Yeah you gotta change for your partner. Especially if that change. They're asking his. Please stop hanging out with pedophile. 's like honestly they're talking about the least you could do for a partner. Is that right. Also while we're just psychoanalyzing Billionaires marriage from if fire psychiatry from the three of us I gotta say. Wasn't there something interesting or to me. Kind of made bill gates even cooler bill and melinda even cooler that he had carved out in their marriage. He had carved out one week. Yeah he had like a hall past weekend to go to his beach house with his exit his ex. That's what's so fun. It'd be like the wording and that it could be anyone. The wording ed by weird for upul you're in you know what i mean like vividly this other person. But that's that's twenty more twenty-first-century marriage it though which is like people know what they want. Ask for it and get it and melinda even like dude. I've been let you fuck a week. Now you wanna go on a trip to an island with a temple fucking magazine. Glad well get the fuck. I do wonder if she was waiting to spring this for when he had like a pr. Fuck up like you did with the saint like coming out anti lifting the patents on on the vaccine like if she was just like all right. I know i wanna get rid of this fucking asshole but like i need their. We like ray. I need just like a little foothold. So i can build up the momentum of. Oh yeah remember this shit where. He carved out of fucking thing with specifically his axe. Remember like this weird eyes wide shut like sex thing that he was involved with or right. It's kinda like the the like it's weird when you're a celebrity and such a high powered relationship like you have to think of the pr around divorcing like. Okay you know fuck up. And then i'm gonna strike whereas like when you're a normal person you're like all right if this will get super drunk again at this party or breaking up right that's like the normal person version of this. You gotta lineup as friends. So he doesn't release those patents. I will devote it. Doesn't feel a little like the straw. That broke the camel's back to where it's a little bit like look led you do this fucking thing i let you fucking the epstein. Shed has been bothering me. And now you're like now we're bad guys because you won't fucking send vaccine components the india get the fuck outta here bill. How much more money do we need. What do you need. Third beach house to fuck your high school girl. Hence the epstein thing microsoft was a terrible nickname. I was given by my fellow classmates. I fucking hate the fact that like the new york has like brilliant luminary when describing him and the fact that this is this is like a royal divorce is like front-page news. Everywhere fucking thumbing. Tater depend on their funded so weird not to speak directly like right. Yeah yeah were so obsessed with rich people to that. It's like there's no need for bill gates to be celebrity like there's no need for us to talk about him but we're obsessed and can you do we think partially is melinda to bazo says ex. Well i think so yeah. Let's get a divorce. And he's like okay. And she's distancing herself from a guy who's rapidly becoming even more of a villain. She gets to be go from Married to the richest person to being like the third richest person in the puck this and truly being like using philanthropy to like really differentiate yourself. Mackenzie bezos has been doing a lot of like weird surprise like money drops on people. She's been doing some crazy aggressive ship and no one seems like she's like a small thing and overloading it with like a billion dollars or something like hell. Yeah let's try every really wonka that shit yes phases just doing. He's like this what you're doing at hundred billion you guy. Think weird that it hasn't been picked up more like shouldn't that be. I just wonder if that if that's like a again similar the washington exactly fucking runs every like these guys. Run everything so i go. Every every journalism website read their servers. Every single. One of them is on this. Podcast cuts outright. Now you'll know what book you know this saint basil's somebody needs to also do. They won't do it. But some non mainstream journalists needs to do the app equivalent of eyes wide. Shut like that is the they're like. I'm sure a hacker has the bad very well. Well paid hacker something john. The you mentioned up top. That i i'm kind of interested is just weather. This like antitax movement is like seems like it's going more mainstream like the. I'm just like from some of my more. Ill informed friends. I'm hearing them be like i'm here in bed. Stops with the vaccine yet from her own bed stuff from their friends. That's always the funny the best follow up question to as further. Roll your eyes deeper into your school. And then ask where they heard it from keep just until it gets back to some long haired guy in a suit youtube channel. Okay cousins to a doctor right. I i don't know that and that full lied so much in highschool liquor. You kidding me what we have elon. Musk coasting snl someone who initially like questioned the safety of vaccines there's antitax graffiti like all over la and now a new poll is suggesting that people who are like suspicious of the vaccine eighty percent of them say that they nothing can change their mind essentially just show. I mean that's fear. That's like i mean that's so fear based on on some level twos is because the you'd have to open yourself up to the possibly like those people live in a reality. Where if they get it. Only things will happen. That's why they can't get it. And i think it's a weird such bizarre space to be in considering like it will relieve your booking fears by knowing you are inoculated. I'm with you miles. But this is something i've been struggling with two and i and i already see it happening. That were sort of like the news. The anecdotally where people are talking about is laboring. Like karen's and crazy right wingers as anti vacs right and they are the vocal anti vaccine. Put the chunk of anti vaccine is a large swath. There's people who aren't political at all. Who are anti vaccine. And when you're talking about the fear and all that shit that's not any individuals fault. That's like society's fault. Why don't we trust the government. Couldn't imagine why why. Why are some people like. I don't know they've done nothing. But fuck me over. They put my cousin in jail because his car smelled like weed for six months. And it's like now you want me to like let this dude put a fucking needle in my arm. I i totally. It's it's considered the messenger right. It's like our government is saying you have get vaccinated but they've been saying so much crazy shit in the last like twenty five years that we've ended up being ended up being wrong. I'm fully provex because what are the other options. I don't get it just walking. Do it like. I got polio. I walk as as soon as i had the consciousness of what i was. I was a human being. I'd already had five vaccines. Like you know what i mean if you're born after nineteen fifty. You had vaccines before you were five or whatever. So it's like you're fine or we're a little fucked up from it but less than we would be from polio. Just there seems to be. And i just see it happening more and more that news. The government the conversations all end up becoming around individual effort. You see it with like cycling with mask use herd immunity all this stuff and it's all blame on even like the police shit is like the plane on the individual or the individual cop who like we'll get into that at another time but so many fucking it's so much bigger than like eleven dudes in orange county who won't get a vaccine. Yeah that's a really good point. Because like i always think about it. Being a individualism problem where people are just like to terminally special to like think of themselves as part of a like broader collective and like looking out for other people but i also think it kind of goes the other way to like you were just saying. Yeah but i think you're right. That's a large swath of people. Like america has severe protagonist disorder that we all think where the leads individual movies. Just more than likely sick during this time and you have main characters syndrome. What the fuck is a vaccine. Gonna you got the third act and your here not only confirmation bias of whatever. They did this year too. It's like marjorie taylor. I did tipping pull ups every day and never got it. I don't need a vaccine someone else's like you know i sniff baby powder every morning and i never got whatever you can. Just retroactively befit. Everyone's a hero of their own narrative. But i feel like like you were just saying there's also they pick out a singular villain to blame right. It's like a one person did a bad thing and so it's again like it just our minds function like. Were trying to filter everything through the. What's the i feel like. Even though there are people who like even that eighty percent thing is little starting. Because i one of my friends who i was like this falls how they're going to end up with the news they watch and where they're out like and when i saw them i was talking about getting vaccinated and i was surprised. Hell little fight was put up. I was like. I'm gonna get your first shot or have you gotten your vaccinations i don't know about. I don't know about that out. Start on what. And i just want you. What the fuck are you talking like. I just watched so much news man. Like i don't know like know. Just i just hear a lot of stuff i say. What specifically did you hear. You know like the blood blood clots stuff. I'm like you know. Okay let's let's break down the numbers you're looking and once i just said once like three other people heard what was going on said. It's okay you should get the shot. in fact it's so easy to get immediately. It was like okay. Yeah i might like what they say at. The outset might not be the thing to trust like we shouldn't just right off those eighty percent because they don't think they can be swayed whereas clearly they can easily be swayed at and i think a lot of accidents said it's around the your social groupings to how normal it is amongst your social group because yeah if you kick it with a bunch of people who are machos fuck and they don't think they need a fuck in medical intervention for anything then. Yeah that's gonna be hard as speak. I'm like yeah you know what i think. Vaccination would be important. But i think my friend found himself in a group where everyone found it very normal. Didn't have a single fear that they are waiting about it and saying like in fact it's safe and should be done that very quickly. It was easy from flip a switch and it's like oh okay and it was kind of startling because i talked about what people after like. That's all it took us. It's funny because when vaccines first popping off like as a matter of fact my friends were getting shit for trying to get the vaccine. There's so much rhetoric about anti vaccine. I'm like i really wanted. People are like wait. You're fucking turn man. I'm like okay. Yeah i'm not. I'm totally waiting my turn but i'm also hearing they're dumping shit out and people are saying no i'm saying yes. I'm ready whenever you are not yet. Fair enough okay. Lick it off the floor. you got. How play by the rules. Call me and give me an hour's notice. I'll be anywhere to put. Whatever the fuck you on my arm. No questions asked. I all the fucking go to the gym so i was trying to console myself by looking at past like antibac- movements like the spanish flu which we always uses a corollary for covert even those like way worse but there was a movement where people were like. Do you want to be experimented on but it was immediately. Shut down because like for instance. We talked on last last week. About how tucker. Carlson raised on his show. This website where it has like a database of where anybody can report anything they feel funny about after getting a vaccine and people without fact checking can like be like yeah. I know somebody who died from from the vaccine and so the the numbers are just completely foolish. It but the person i'm talking about. Who was like. I'm here bad things about the vaccine brought that up. And i'm sure they like filtered down to them they don't watch fucking tucker carlson but they heard about it from somebody who heard about it and probably posted on facebook. I just think that that's like the the differentiator there was like one guy who was anti polio vaccine and they just shut his ass down immediately. Why and i think back. There's more people who now again this is anecdotally. But there's more people now who don't care what they believe or what damage they do to other people because they see that having a strong take is financially rewarded right. That's the thing that drives me. That's the thing that makes it. The scariest is that there are people who are like well. If i could squeeze an extra hundred dollars a month out of my patriot on but it caught. I 'cause like known ten thousand deaths. It doesn't matter to me. I need the cloud of more twitter followers more. Yeah john followers and that shit is just reprehensible and that's the that's the low level drifters. That's not even unpacking like the people at the top who are making. Yeah or or on. Tv and even removing the covert thing from people whose jobs are to make like policy decisions or important decisions that affect a lot of people but they're only motivating factor. Like if i could squeeze an extra penny from a and i will do the thing that will hurt like. And that's just it's just horrifying that and this last year of everything slowed down and unpacking. All the shit trump did has done nothing but point at like no one is looking out for us at the top level. They're all everyone's looking out for themselves. Which when vaccines roll out. I could see why people get hesitancy. It's like they don't give a fuck about us. They just want us back shopping and buying shit and working. That's all that matters to society. We're just fucking blood for the fucking capitalism machine especially when the things got operation warp speed. I ain't tra. I don't even if you gave me the option to travel at warp speed on his. I'm like now that's not a little too does not much too fast for me operation hail. Mary should work increasing crossed off without a hitch. All right. let's take a quick break. We'll be right back. They gang the dailies to sponsored by better help online therapy. Wait what did you say what. Sorry man i. I know usually just a startle you. But i wanted to get right into it because you know. May's mental health awareness month throughout june. The daily zeitgeist is proud to join the cause of de stigmatizing therapy. Oh yes i could not. I don't. I don't think i could de stigmatize it harder to say. I go to therapy regularly. It has been my life immensely and better help will assess your knees match you with your own licensed professional. You could start communicating in under forty eight hours and it's more affordable than traditional off. Line counseling and financial aid is available and in fact so many people have been using better help that. They're recruiting additional counselors in all fifty states and daily guys listeners. Get ten percent off their first month of online therapy at better. Dot com slash. Td's e that's better help dot com slash td's e better h e l p dot com slash t d roads bridges broadband the infrastructure. We need to build a strong growing economy and every million dollars we spend on. It generates nearly four million in economic activity but a major tax increase on businesses. To pay for it will only cost the us jobs. There is a way to fund infrastructure in a sustained way without raising taxes on job creators and undermining the recovery. Let's build together paid for by business roundtable and we're back and so elon. Musk hosted snl. I don't think i didn't watch it. I watched the monologue on youtube. Where he says he's the first person with asperger's to host. I don't know if that was a known thing Heading in. I don't know if that was a known thing either. Yeah like people may have assumed Regime sort of nora diversity. But i also saw a lot of backlash to that. In that dan ackroyd is also like outwardly talks about his ass burgers and he has hosted S oh and was a cast member for. Yeah but that is something. I saw a lot of backlash to. And i'm like i'm going to go to fucking i'm gonna go in the ring ackroyd on this against alani. Of course i'll go in the ring. Vodka skull cook. But yeah this the thing. Everyone was really curious. Aside from like what the fallout would be potentially of him being on the show. Or how funny or not funny was going to be. Was this idea around. Does coin this. You know mean crypto currency that he has been a huge up cheerleader for like the most significant person. And you know in january does coinage on one cent per coin and before that like early on it was of a cent which caused a lot of people just like by at and be like just whitman. We took us to a dollar. And i'm gonna be fucking killing it. And then it got up to seventy cents a coin in the weeks up to this. Snl andy lon was promoting it have alle- you know to the point where he's like. The doj bothers going to be on. Snl and everyone's to the moon. It's either my family and friend. Groups were posting instagram's stories that said like does to the moon to the people who i've never heard talk about money or snl aimlessly like across doj coin across like not an across. Yeah almost called them on the fucking I feel like robin hood. Kind of robin hood and robin hood. Kind of people game taking that shit into your hand and then like like read it. You can learn anything you want online and if you get enough people following one rule set someone who's setting that rule set can really benefit from right thing. It's like doj coin. People probably lost a lot of money. And maybe we'll still make a lotta money. But i guarantee the dude who's pulling the strings i guarantee ilan sold off of bunch. Right shit hit the like. i'm sure i'm sure he is not going to get hurt. By dose coin people who are like throwing their lives up. You're talking about someone who has exclusively invested in the cannabis sector. So i don't smart guy either but it's just one of those things where it's like why. Why are we letting this. Why do we give this dude so much of our brain space slash like power in this country. It's you different things. And i mean yeah like just just on that point about the cost of it right like around the night. People were really thought like fucking. I'll get in on all in does going on saturday for goes on and buying it at its highest price only for it to tumble thirty percent by sunday morning. After because he meant he said does like three times on the show apparently and interesting. So i watch the i watch the monologue and he mentioned does a couple of times and then because it was the episode before mother's day he had his mom on right and they because of like a performance by her a non comedic actor Like being kind of off. I think that's what tanked it because she was like. Would you get me for mother's day. And he was like she was like. It's not doj coin again is it and he was like it is it totally is she was like No fuck and. I wonder if that like made it. Seem like he was out on coin. But like that's that's kind of it's so dumb but like what were they expecting to happen. That would make people be like. This is a legitimating value. Him mentioning it would as a catalyst for it and right like really lock it in as legitimate and hit it to that dollar valuation. Is mom fucked them. Okay well the whole thing is like you know. It's so volatile that even though it went down to like forty cents. It's already going back up like it's all over the place but it is interesting to note that like over the last few weeks a lot of the mainstream financial outlets were writing a lot of articles gassing people up on does coin. they're like it's on the rise. Look at this thing. People are hopping in like creating this air that elon. Musk is going to go on. Snl and take oath to the fucking moon. And on some jared. What's causing the drive to doj bunch of people making articles about does like right or are they making those artists grab articles. Are they writing articles. Because they know they're gonna hit. They know a lot of people can read them because the dose coin people. And that's like that's the other thing is like people can arguably be steering. The news news chooses to make those going to thing or not that in the cynical part of me is like how do i know. All these established trading companies on wall street aren't trying to strike back after the game. Stop shit and be like you'll let's get these idiots gassed up on doj coin and they were gonna fucking pull out on saturday night and fuck these kids like one hundred percent. It's very possible and a lot of people on the internet. Were like see like don't get now. You don't like what they always say you know by the rumor. Sell the news the news. I'm you'll get the fuck out of there but if you hear some shit that's a little bit something you can go off of and i think a lot of people felt that way but even now there are people in read it and stuff on the dose quinn sub reddit. They're like i bought it at seventy two cents. And i am going to hold. And it's just it is part of this larger thing and i think too with like people. Our age gen. X. millennials and younger where like that like wealth gap is huge. And we're thinking of ways of like. How can we close that really quickly. Like is there a way. Because you see people like especially. I see a lot of millennials who are just cashing out all of their savings and plenty and into these wild bets on wall street and some hit like the game stalk shit and forget people really excited other. People are like writing these things like. I may have destroyed my life. Investing in pailin tier. I don't know what happened. It's so fucked. It's crazy because there is. It does feel like there isn't a lot of options for people to like. It used to be like buckle up and work a second job now. Most people like a lot of people working second job just to like put food on the table right so things are completely different now. And how do you not tell a twenty five year old. It's like billionaires are are making millions of dollars every single day using the stock market something that is exclusive to people who have wealth you know like what is it. Like ninety percent stocks are are owned by like ten percent of april or something insane like that. And it's like how if you're a twenty five year old kid or a thirty nine year old childless adult. It's like how do we. How do you jump up. How do you make the money that you need to like. Do the things you want to do. Because i'm thirty nine. I have no chance of buying a house in the city. I wanna live in still. You know what i mean. And it's like unless. I can get two hundred grand at a nowhere and it's like i worked my ass off for five years. I have twenty grand to show for it. Maybe i could fuck intern. That twenty grand in does coin into it's like and it's where we got something because that's all that's left for people is like the only chances you have. It's like people who got mass. Like i went to college as soon as i'm done with college then i'll be other ask for more money and earn more. That she had is just that doesn't exist for plenty. Always say like. I gotta causing my. I went to work doing heat. Transfer t shirts. i was making t-shirts on beverly boulevard. Lybian like Do y'all wanna talk about the the weimar republic. I don't know. I want to take this as a party. Like a rock star fine. I'll make that for you. Because that's what i was making was the lead up to the two thousand eight election so many people person came in huge order. Like i want party like a barack star and six hundred dollars and they did it. But whatever other to say yeah. It's it's a weird environment were. It's also kind of designed to the same way like when you look at how they program mobile games that have been deemed like as addictive as a lot of chemicals. it's randomized results like huge payouts. That you That are satisfying and in this case you see constantly and bright lights like billionaires making like tripling their wealth or whatever during the pandemic when nothing. You're talking about lifelong casino. Heads that science that math psychology is all. It took everything about a vegas casino. And just put it right in your own. Where like blinks and makes fun. Noises could give you news of a job or of a friendship or of potential love interest. It can tell you where your money's at what's happening with your money. Could and it has games like it like. They know what they're doing. They could put this on you and you're like go nuts and on the same thing that we were talking about with anti of shit where it's like you know the number one thing that people love to do on the internet is like find secret information that like other. Don't know so that they can still like it. Makes you feel like inside scoop early. yeah. I'm in early on. I don't know. I mean that's peak. That's like that's what read it and four chance built themselves on like sort of like i. I mean i'm not one to speak on these The image board sites and stuff like that but that is something where it's like you start following them because she had happens there first and then you start to harness that with like doj coin or game songs or something like that. And then it's just a matter of like for the first time ever the low totem pole. People are hearing something for the first time like it feels like that information just goes to the rich so instantly. That feels weirdly freeing. And then that's gonna just lower everyone it'd be like that's the answer and then it's like now whoever's running the game. Stocks thread is no different than a hedge fund manager new york. Eventually because now they're like we have the lead now. Let's tear it for our own benefit more so than the eight thousand people following me ramp. Ooh let's get it. That's exciting at least but it's like when it was dangerous those because you read articles like yo this set this eighteen year old. Has it's six hundred thousand dollars because of these saying that. What never me in my late. I'm like what the fuck this kid goes. murder for. And that's what sets me off on my journey like what the fuck is going on over here. Because i know i'm smart in this mother fucking kid and we'll do what was his deal and i think that's what's really intoxicating an appealing about it too. Is that it seems again. It's it's that promise of easy money of getting rich. Quick and america's addicted to that kind of shit also would tying in other stuff we've previously talked about on this episode. The fucking obsession with rich people in our country only to be that we're talking chicken or egg. What is causing everyone to live like this. Is it because we idolize bill gates. Jeff bezos and also i'd allies ing. Them is a weird sort of like numbing south for us of like we. We recognize what they're doing to us. Nefarious like what they're doing to the country we look past because it's like the biggest lie. Everyone your where we were talking about like. How people are betting their entire savings account to maybe jump up from lower income to middle income right Meanwhile billionaires are doing that making awful decisions that affect millions of people but gives them a little bit more money but government. News thing has sold us on jack. Miles gabriel's you guys can be bazo s- and bill gates right okay. So you don't wanna put a bunch of rules on them because they if you make them pay a bunch of taxes. Now what's going to happen when you're a billionaire and i feel like that shit works on my retired mom. My brother who's a vice principal. I mean like people who have like normal jobs. They're lying there. Don't worry you don't just your civil servant you can't jump to the net so the only way you can make more money as if the taxes go down or you know like you get it in some other way. So many people have fixed incomes. And it's like that's it's all built towards you. Don't you wanna be this guy. Don't you want to be this person right on your journey to. You're you're doing the work that require that gets that person richer or people who are benefiting from the when really should be like. You'll fuck these people like the reason. I don't have anything because they had everything it's not that i'm there's going to be more money for me to have access to they. They've basically cut off the supply to capitol because they hoard it all so there is no fucking milkshake to drink son and buying cars like you know what i mean like. These billionaires are just fucking moving it around growing it and it's like no give that shit away you all have companies. It's been a crazy year. Imagine the press around. Bill gates gives all of his employees five percent. Bonus for toughen it out through twenty twenty twenty one. It would be like it would move the needle zero on his finances and huge on. Pr an argument. Also these guys are at the level where a good pr move makes them billions of yet. Hello your article. Palling around with jeffrey epstein. Yes do something. Throw some fucking money because unfortunately your wealth may keep you shield you from any kind of legal jeopardy but at the very least you may want to make amends if you so feel and karmic debt is something that has to be righted but yet just all very well. We heard what his logic was for. Not doing that last week when he was talking about. Vaccine patents as. It's all about the precedent guys. You can't precedent because then everyone is going to be coming to you for the next thing you know. Someone's going to be doing their own high and mighty podcast and they're going to be able to do it because they've waived the intellectual property rights on podcasts. I mean this. This is where we're headed. Yeah it truly is. Like what if i gave this person a dollar what more on house people came asking for money. It's like y- them all or or give as much as you can like. It's everyone's complaints are like but what we give them the vaccine things and the next time. There's a global pandemic a different countries having an inordinate amount of deaths. And they ask for help. What is your hypothetical here. We should just help people where america we should want to help people because of our insane dumb patriotism that we love ourselves for it's like america is the narrator is the protagonists their own story. America's vibe for the last two hundred ish years of our existence. let's just fucking be the best. Let's go yeah. We took care of india. And let's gloat about it. I don't care whatever you want to be like where america. We'll take care of whoever be dick's about it. But take care of. We're being dick's about being the best without like flexing in a fun way besides like new fuck and aircraft carriers and cop which is plenty because we love videos. Would those exploitation of the needy were random youtubers handout cash and they do numbers because we were like. Oh my god dude. Booking guide surprise this busker with ten. G's or like went to a street vendor and gave him a thousand bucks like on christmas to go home with their families and people love that shit. But we're not there culturally like. Because i think most people would rather be the person who's rolling up the mirror mike limo tint fucking window on their mercedes when someone is asking them for help. That's what people see themselves being in the limo then the potential then being on the side of that exactly and are one is way more likely to happen which is everyone fortunately on the other side of it yes. The pandemic revealed that and yeah. That's like we're culturally. We do have to have a shift where like it has to be like just immoral like you have to be like yo your bullshit for having billions like. That's bullshit so fucked you. If i see you out there like fuck your dumb shit. You're like like greenhorn. Let me get a little into a sociology. Hypotheses here here's guy. I feel like my parents generation. I'm speaking for. I was born in the eighty s. My parents were born in the fifties. I feel like generation the generation. That the boomers if you will. They were the first generation of shrink that community shrink that village to if you get your three kids into college and your three kids get good jobs. Then you have succeeded as a functioning member of society or like your two kids have enough to save bob. La everyone's empathy. Everyone's effort ends at their own property lines for that entire generation and then including the people who were raised on that where it's like all that mattered to my dad and my mom was that i went to college and after college. I got a job and they were like Thank god i did that. But i think that our generation the generation born to that generation is going to be the first generation. That's like whoa. Whoa whoa let's all push our fucking and this is a dumb phrase. I've been using but push our empathy circles out like ten percent each and will overlap so much. If you just go a little bit into your neighbors business not business but a little bit about your neighbor's trash. Ten percent of the trash on that trust me allow me saudi recommend cricket wireless but in reality if we all just pushed are and i see that a lot amongst our peers especially in the comedy podcasting world. The people like jamie loftus who i met on this podcast. Last time i was a guest like people are inspiring me that it's like oh you can do comedy and also dedicate ten percent of your time two or more for these other people ten percent of your time to making the world or your neighborhood a better place. If everyone dedicates five percent of their time one percent of their time to making their neighborhood better. And you know that you're thousand. Neighbors are also putting in a modem of effort that's inspirational. That shit is like having a game like what the fuck happened. What's wrong and all we need to do. And i think 'cause. I think that's a lot of the reasons why we have. These closed off like isolated ideas of like well who cares about india. We have vets on the street here. And it's like well. You're not doing anything about them either. It's like we have like all these sort of things where because it's not our problem that the nimby ism is like exploded to society. Because i think it's also like a bit of a survival mechanism right because like i feel like our parents would begin to feel the squeeze of the fact that there wasn't the same sort of help that may be there was when they were kids in the eighties or sixties. Or whatever the you know that a that a parent could work as a custodian and still own a home and send kids to school then that became less realistic and i think then that created this sort of survival mechanism. Like you're saying we're like well fuck now. I gotta make sure that we're good 'cause like locked. The doors house needs. We need to get the savings account for this family up. everyone needs. We're not gonna make it. Or whatever. And then i think and then for us for at least for me like are there any millennials who are coming out of college into the great recession like there's nothing anyway for anyone so we're less like we gotta protect each other like. Oh this is fucked up. 'cause everyone we know doesn't have shits or like nah man. We need shit so like i think the pendulum sort of swinging the other way were trying to be more empathetic. And we're trying to you know broadcast those ideals are those sensibilities more in like the work we do. And yeah i mean to your point like shit if if everybody if everybody everybody just put one meter further in their what they give a shit about in life like including like a random person a neighbor a person who lives on the street and house person a co worker. You just push it out a little bit and imagine other for all. The greedy selfish freaks hear other people are pushing. There's an including you're getting looped into. There's so you're you're getting it back. You know what i mean. It's all like because that's the other thing people are afraid of. It was like well. What have we pay off all these student loans for these kids and we i paid off mine myself like right so sorry right. Oh my dad hit me. So i gotta hit my son so like he doesn't have a different light like no. My dad hit me. So i'll never hit a kid like i don't understand everyone else's brain like the cycle. I will not hit someone. Because i it sucked getting hit. I will not do that to someone because it sucked happening to me. Everyone else's like i paid my college loans. These mother fuckers have to. It's like they're not asking you to give them the money we're just saying they're going to get the money but it's not. It's not coming out of your savings it's like give dollars like fucking college. Christina gets fucking ten thousand dollars student. Loan paint off. they'll be able to pay rent. They'll be able to buy more stuff to be able to eat more like they'll become better. It'd be easier for them to be part of society but we just can't get over because everyone just wants to be the person driving. The mercedes rolling their tinted windows up on somebody and turn their music up and fucking grounded out. And i know that's a more comfortable place may be materially to be in but that's not a that's not a world because there's not a single. Most people who have half a harder is going to see somebody in need and feel something. Most of us you you compartmentalize you move on. But it's it's difficult to see that enough feel anything and i think if we're able to if you if you feel something when you see people in need then on some level you have a duty to be at least more empathetic not to say you need to solve anything but if you can if you feel that and you feel the the struggle of somebody that isn't you then that says that's communicating to you that you have the capacity to help and then just try just a little bit but again. I don't think nobody nobody's asking anybody solve the world's problems and i think that's the part that most people can't get over in the beginning when they try and do anything charitable or get involved with giving back is like why why got fucking get everybody a house in l. It's like no no no no no no no. Just be a contributor to that like. Be part of this network of good. That is transmitting this stuff out there. Don't don't don't be on the sidelines. Because there's people in the game if you do a little bit of good forget what you even do direct help you create right. You might inspire two more people to do a little bit of good which is like like truly like people like me tra and jamie loftus like people in the comedy podcasting world toward hayes davenport who do so much for like the house and for the l. a. community in general. It's like super inspirational of like yeah. I should be doing that too. And it's not guilt. That's making me feel. It is like i i do have money in. I have a question like this is my life right now is talking to you guys my plans after this has to do this with two other different comics over the course of the day that we'd smoking and maybe the peleton today probably can throw on wearing a mask and helping some fucking motherfuckers out as well. It's not that hard to add to my life. Going back to the a generational thing. Real quick i i feel like i grew up with boomer telling me i was going to get more conservative as i age and i think the thing that made boomer make the most sense to me was learning that they're like demographically the luckiest group of people economically like in the history of america. They just because they have so many people who are going through adult years unlike earning years at the same time that is like the peak that you can possibly be for a generation. You're going to have tons of financial success. it has nothing to do with your character. It's just pure demographics. And i feel like in the same way that we talk about how white supremacists like part of what makes them so hateful is that they ally that like just all. The evidence is fucking banging them in the head. The fucking lie that their superior. I feel like boomers are trying to like. Just stay. shut off to the fact that like they didn't earn this shit. It's not about you individually. It's about a collective reality and i do. I do think. I mean. I've only become more and more. You know socialist as i've aged and i feel like that's going to be true for a lot of people in our generation of kind of seen just that whole ideology that lie just kind of fucking destroy. Our parents generation like they're fucking here every year. I get older. My right testicle drops a little further. So i lean further left accomplish laughed and it's so an it's so true and honestly even took me making a little bit of money in life to become a leftist. Now that i have like not just concern of like. Can i stay in the city. I wanna live in now. That i can stay here and by a computer right. What can i do to make sure that other people never feel the way i felt for the last ten years and i am the way i felt was. I had a huge cushion in umbrella because my parents had a house. God forbid a fan. You know what i mean like i have. I had so much luck. But jack you're also the other thing about numerous sorry. Jackie somebody said is like not people have to tell them and no one's coming to take that money away from to give to other people. It's like that's the craziest thing of all it's like i was so insanely lucky. It's bullshit that other people are gonna get lucky. That's not fuck man. God damn right. They're not gonna take that money for me. I think that would be there. Which is why are you. Know millennials and younger are more open to sharing. because we don't have shit easier for our parents and gen xers to who also benefited from a healthy. You know work like industries economy at the time. They were in their wealth-building years. Like it's easier for them to live in a war-like you'll shinto and you go into conservation mode because you've got all this shit like that like but when you don't have shit or you're not you're not like looking into the same thing like oh shit like i could buy a house at thirty like i can do this above above like when all that stuff you look you start realizing the toil. You're like fuck now. All you're now you're problem solving is around how how to make it easier for us. Not how. how do i keep dishes like. Oh shit yeah. How are we all going to. How do we make this easier right right john. It has been a pleasure as always having man. Where can people find. You follow you hear you. I'm at gabriel's on all social media. Gb are us. Have a podcast called high and mighty where it's just chat show. I also have a paid. Podcast called action boys which is a patron where we review classic action movies for longer than the runtime understand. That's not a selling point it it. It's so fucking funny man. I i have since last time you were on like taking the plunge and started listening to action boys. I'll thanks appreciate. It is so fucking funny. People really check it out. Was that batman returns. Episode that You guys put out there for free. I was like okay. This is the funniest s. I've heard in a long time. So thanks man. That means a lot yet. We're trying super hard over there. We're putting in the effort. We have ten free episodes that you can just search action boys on whatever podcast app. You're listening to this on new. Give a sniff get you hooked. Listen turns up and so that was a lot of people seem to that. That wanted caused us to pay more bandwidth bills. When we drop that that heart nineteen's like your few few hundred more bucks. An is there a tweet or some of the work of social media. you've been enjoying. Oh shet okay. this is Not necessarily specific tweet. But there's an instagram called boys who can cook which has all just like dumb in liang memes and they always just put a feels like a lot of it's like originally created or there may be one of those you know peeling people's names off the pictures and shit like that i can't tell but they're one of those one of the handful of meam grams that i don't follow that. I just allow myself when it's like i haven't checked these in lisle on super stoned time to go look at boys who can cook and they just post really funny gross food stuff but also like stuff that you would think is possible where it's like it's fruit. It's frosted flakes but the flakes. Are ya are beef jerky. And it's like that sounds awful and it's like the picture of it is i know. Yeah it is awful. Living on boys could cook instagram like once a week. I just dive in. They post enough shit that you can have like twelve new posts on a fucking weekday miles. Where can people find you tweet. You've been enjoying twitter. Instagram miles of grey. Also the other podcast four twenty day. Fiance's talk shit about reality. Tv some tweets. that. I like a couple The first one is from At c sugar sugar-sweet chauncey sugars tweets tweeted so many actors are like yes. Woody allen has a lifetime of credible sexual assault allegations against him. But this was my opportunity to be in a movie. That's totally dog shit right here. People justifications will kellogg will underscore kellogg tweeted. This is for people who know selling sunset tweeted. They should set up a vaccine side in. La at the eighty million dollar house. Davina couldn't sell on selling sunset And ma- resonates jamie loftus and a few other people that watch selling sunset and then the other one truth be told. It's an instagram post. From this account that. I really like if you've ever played in a band. I can't suggest this account more band means six six six and this is if you've ever played in a band these fucking memes hit and this one is really funny. It's like this meam where it's like this guy who is he's just completed a show and he's talking to like the server at the bars you can kind of see like the layout of it and so the nurses him like in his mind imagining what's happening. So he's goes up and the bartenders like great set. That base solo was amazing. This one's on me. And the guys. I think since i won't be needing this drink ticket. Maybe you could write your number on it. And then the next panels like them together laughing in love and then it's like cut to reality where the guys actually at the bar and she's like Those tickets don't include tip and a guy comes or behind him and says a man you have to move your amp your musician fantasy baking in your mind man you gotta get your fucking amps as the next band a tweet habit enjoying a at wensley powers tweeted. Okay got it me afraid to ask what you said. A third time Back to real to reel tire marriage to husband. Yeah like she's in the other room. And i've said what twice and she said the third time and i just like i can't ask me and i'm like i'll just i'll be like yeah ten minutes into the third time. If if this is not like some weird like a married guy humor over here but the kind of thing where in my fear is. I'll do the thing if i asked the third time. My biggest fear is the footsteps that are coming towards me. Takes well right because we know that women are rational. So she's probably just gonna come in just on a hair trigger row. You know what i mean. And i'm like i'm about to fucking platinum ghosted sashimi. Right now you fuck off. I don't even know what that means everything we know about the genders is that women are quick to anger and violence stereotypes. Russia stereotypes familiar with. You can find me on twitter at jack. Underscore o'brien you can find us on twitter at daily zeitgeist for zeitgeist on instagram. We have facebook fan page and a website daily zeitgeist dot com where we post our episodes on our footnote link off the information that we talked about in today's episode as well as a song that we think you should check out miles. What song will that be today. I'm using the jack o' brien if he asked for the link then i think we should go out on it attract last week over you know the zoom and this is a remix of od vs dirty gotcha it's caught got cha g. o. T. c. h. a. And then two dollar signs by que. La maestro on soundcloud again remix. you're gonna have to get on soundcloud but it's a very like high energy. He persian of hey dirty witness kind of fun kills summertime jam so yeah bump this in your vehicle of choice bump it hell the daily zeitgeist production of i heart radio for more podcasts. My heart radio. Visit the iheartradio app apple podcasts. Or wherever you listen to your favorite shows that is going to do it for us. This morning we're back this afternoon to tell you what's trending. We'll talk to. Y'all them by side. We are not out of the woods. Enthoven nineteen but we're getting there and as we emerge we need an economy grows and creates opportunity that requires a reliable consistent and competitive tax code for america's businesses. We have that now. Before covid it created record low unemployment higher wages and brought business back to america a tax increase will undermine our ability to compete internationally. Slow recovery and set us back. A tax increase hurts. American workers learn more at business roundtable dot org slash tax paid for business. Roundtable roads bridges broadband the infrastructure. We need to build a strong growing economy and every million dollars we spend on. It generates nearly four million in economic activity but a major tax increase on businesses. To pay for it will only cost the us jobs. There is a way to infrastructure in a sustained way without raising taxes on job creators and undermining the recovery. Let's build together paid for by business roundtable.

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Here's Your Gas Pump Back

Bob and Sheri

1:33:08 hr | 2 years ago

Here's Your Gas Pump Back

"The going on here. Weekend. Friday's most people probably just a day before the Wiki to the end of the week when a rapid to their for them. It is frightening. Birdie? Freddie. Bobbing Sherry studios on this Friday. Bobbin Jerry coming up in an hour and a half. We've got Lamar the people's movie critic today, he's reviewing a leader battle angel. So when I saw that he was going to review that I was like, oh, no action movie goal block. But then I started reading about it. And it's directed by Robert Rodriguez. You did sensiti, but it's produced by James Cameron. And here's the here's what's so interesting about this movie. Remember, avatar Titanic? I with James camera for too, but I want you to think about the way that avatar sort of changed the game visually for movies. And he one of the things James camera does whether you like the guy or not in the course of making things he invents things that change everything. Right. He did that with undersea exploration with Titanic. He did that with CGI and graphics and effects movies with avatar, Jennifer Connelly's in this movie, by the way, girl, and she. Looks amazing. Joyce this says Marcia Halla Ali who is kademi award nominated for green book in one for moonlight. He's in it, and the lead character alita looks like I've watched the trailers, and it looks like a digital creation of human. But that's intentional. Because that's kind of what she is in the movie Christoph waltz, remember him from the German Nazi inglorious bathroom. He's in there. And and it set in a future world where there's been some sort of apocalyptic war. And and earth is just if it is I'm not I think it is. It's just a dog eat dog world of oppressive violence and technology a little bit like blade runner on steroids and alita has these special capacities. And I don't know what they are. Because the chiller doesn't give it away this movie visually is unlike anything I've ever ever seen. The trailer for this. I don't even know how to describe it. It's like it's in the best possible way. It's like a cross between animation a high residue game and a movie all at the same time. It's pretty spectacular just visually. They said years ago that sooner or later producers directors will not have real actors in them, they'll create something that is not real. It's not a human being that way. You know, if they're like Hitchcock, then we'll have to deal. He hated dealing with actors that have to deal with an actor. This sounds like it's a step toward that is that correct or not I don't there's an a leader looks human, but they're all sorts of uncanny giveaways like from the first moment that you see trailer for this movie. The first thing you'll notice that her eyes are extraordinarily large in a way that no persons eyes are keen painting on not that big. But in. We're heading that way. She doesn't she. She does not look fully real name. I think that's intentional. This is where this is work. It's interesting for me. I think they could have made her look more human and chose not to which tells you that you're what you just described as probably closer than we like the idea of being able to digitally replace real, which I don't I don't like the idea of it. First of all people will be out of out of work, you know, and there's just something dehumanizing about not having human beings playing human beings. I don't I don't think we're going to get there anytime soon, but it's common. But when you see this movie, this movie is one of the most spectacularly visual things like not since avatar has a world been created that is so like every detail right down to the tiniest detail has been has been paid attention to and it's not. Not like, it's not typically the kind of movie that a lot of like grown-ups would wanna go see, and we'll see what Lamar thinks of it the rotten tomatoes scores only sixty percent. But talk about having like your hair blown back. Just by the visuals. And so the alita battle angel the alita is a generated character. It's not really there's an actor named Rosa Salazar who plays the part, but there are layered on top of the performance. Okay. Kind of like an avatar if you saw avatar those were real actors paraders, but they were acting in performing inside this imaginary world, and it became so seemless that you sort of forgot there are no blue people. Remember that feeling? I think you're gonna have the same thing watching this. We'll see what Lamar thanks because that's coming up in about an hour and a half right here because it's riday, Bob and Sheri, get the new, Bob and Sheri instantly, get the podcast and odd caste eat fast food, and I just admitted. I used to hide it. But I do eat fast food go to McDonalds or go to Wendy's. I go to a bunch of them. But I never go to Taco Bell. I just never really called my name. I think it's because you and I were talking about Taco Bell wants years ago. And we said to each other. How can it be really food? If it only cost fifty nine cents or ninety nine cents or whatever it was right for fifty cents. Todd loves it can't cat for that. I am looking at a new I actually it's an old item. They are bringing back. They're only going to allow it for certain amount of time. It's the fan favourite Cheetos crunch rap slider returning to Taco Bell for a limited time. And I'm looking at it. And it's got some hamburger in there and some Cheetos and some cheese in there. And then it's wrapped up its it's totally wrapped. And it looks delicious. And I am very tempted to try it give it a truck. Have you ever had it have you ever had this remember eating that? But I have eaten the Fritos burrito thing, which is good. So I would please ask that you don't go to Taco Bell. Why? Because you're not going. No, you're not going to be happy with what you get. And then you're gonna come in and you're gonna complain. And then you're gonna blame it on me first. And then you're gonna complain. Yes. So don't do me to me favorite. There are. Do things. Look, I've given you About Schmidt. There's a couple of books I will not read. But if you go to talk, oh bell, and then ruined Taco Bell. For me. Our friendship will come to an end books. I will I ever done. Yeah. Favorite? I won't misery that I'll never I will never somebody because because over the last couple of weeks how much rain we've had throughout the country. Somebody posted a moment said, yes, John. We've all seen the rain stop. Okay. That's a great song. No. It's not. It's a great. It's crap. It's the it's a who who's idiots you like kiss. They've never done one song in the history of their band as good as that. I go to go to Taco Bell Beth. Yeah. My sisters Beth I don't even want to hear that will say type that. I'm always hasn't it when I recommend something to him for fear that that he'll go to this place by this thing, or whatever, and it will absolutely be wrong. Well, let me tell you. I I've done some research. Okay. And a. Food writer said here are the top five Taco Bell items. Tell me if you've had these maybe I'll try those note, don't go talk. Oh, Mexican pizza. What's that? Like if you had I'm not big on the Mexican pizza. I don't think I'd like that shredded chicken many case, India, right? Not show cheese. The Riedel's locos taco supreme. Yes. And cinnamon twist. I'm not that that's like eating, you know, what those are. I'll tell my daughter when kids somehow you'll get like a box meal from Taco Bell. And they throw that in in. And she's like what are those? And I'm like, well, it's like eating styrofoam peanuts. It really is. There's not much to them just fills you up. Yeah. So the soft taco is supposed to be the best thing. I wanna try to police don't please, I'm begging you. Please don't here's the thing. There's always a disturbance in the force, and I can tell when you're at zak's piece when you stop it's axes. I have this cultural that runs down my spine say nice thing there's going to be one time that somebody's going to take you off at his axes. And then that's going to be it. That's already happened. And I didn't even bring it up. Driving to the beach or the ready Zack's me. The way, but he was he turned me onto Zach spy's. I didn't know it. If you're in another part of the country's XP's is fried chicken restaurant, and it's very juicy. I don't like you don't like why don't you like it? I've gone like three times because you're always wanting to go there. And it's just not my thing. I mean, it's all right. It's just not my dog in the back. And you know what? Anytime I go for a long car ride with this one de where I take him. Yeah. Do you think I wanna go there? Well, I know the actual McDonald's that you go to I know the one we stop at because I've driven before and I can tell go to McDonald's. But I take you to McDonald's happy. I'm so sorry that along the side of the road on a highway in the middle of nowhere. They don't have the green tea and lettuce fast food outlet. I the thing I laugh about I can't even go to Q, tea or seats or somewhere because he wants to go to McDonalds. The thing I laugh about so much as we'll pass that McDonald's you're talking about. And my kids I'll pointed out to my kids. I'll go when I'm with Bob, we have to stop at this McDonalds and my kids then start mocking Bob, and they'll go at least we can make it another thirty miles to the next McDonald's. I have to go to McDonalds. I have a second generation mocking. You have a second stomach put him in the car. And I know that no matter what time of the day. It is homes here needs to go to McDonalds to go to the bathroom and have a coke and French fries. Hurt me, gene. And going. You know, those are human needs spry is so fast. So bird of -ly. I'm like are. They fries federal comes down to see. He's like a squirrel when he gets them. Going. I'm right here. A break here favor favor. You can have About Schmidt, and you can have Fogarty. Ruin movie, don't do it going. You might be ready for cold and flu season, but are your kids. Infants and young children have a good chance of getting the flu check for fevers with the exit temporal scanner. It's Bob and Sheri. You know, I just read this thing the co founder of Twitter is leaving. He wants the work on bigger and better things like scrawling graffiti in the site of toilet stalls. I think Twitter is a horrible thing. I know you're on it. But I really think that it is a vehicle that just drives wedges between Americans people just spew the worst things that come to into their heads. And maybe if they reflected a day later, they wouldn't have done it. That's one aspect of Twitter for short Twitter. It's a big word are as many different variations of Twitter as there are people. There are their whole neighborhoods on Twitter that are just hysterically funny and all kinds of stuff where there's business and school things. I mean, you can Twitter is what you make it. Unfortunately, the Twitter that most people hear about is this loud, ugly. Like, what do you? Call those things people put. On their on their hands rest knuckles. It's brass knuckle. Good way to put it political and Newson fighting all the time. But that's just one. There was very loud part of Twitter. But it's big big part of twenty the founder of Twitter is a great big freaking hypocrite because guy that I was just talking about because Twitter will Twitter will shut your account down and flag you for the most innocuous things, but they'll have full on hate speech on Twitter, and he doesn't know about it. So it's it's it's not consistent. That's the word for. It's not consistent. There's no real. There's no real understanding of what's okay? And what is not okay on Twitter? There was I don't know who the guy was he was a Republican politician years ago. And he said, I don't read the newspaper the same day. It's printed. I let it sit for two or three days. And then I read it because things change, and I I don't know why always remember that. But if it let's say you took like the Monday, local paper, all right or the New York Times, the or Wall Street Journal, whatever it is. And you read it that day, and you're getting you're getting quotes that are happening fairly quickly overnight. Anyway, if you let it sit for a couple of days, you might go back to it. And you would say, oh, that's not right. That's already been resolved. Well, people a lot of people got burned. I can think of two big news stories just recently, which got burned jumping on the bandwagon before all the facts were in the first one is that incident between the native American man and the teen highschool teenage Bush from the gas. That turned out to be very very different story than what I looked like any other one is Jesse Sma. Let the the actor from empire who has been arrested in charged with. Fraudulent really reporting a crime I watched because I'm on Twitter all the time. I watched people jumping on that. And with both of those stories I looked at it and thought I didn't tweet about either one of them. It wasn't just Twitter. I I was that news k by chopping. Yeah. I read both of those stories as they were breaking and thought there something weird here. And I just sat back. Glad glad that. I did in other news sleeping it allows. You Twitter allows you to be so reactive. That's what I'm saying. Just not you let it breathe sleeping with the enemy. You know, the movie starring Julia robbers where she was marriage of this controlling just horrible horrible man who worked on Wall Street. His name was Patrick Bergen. The he was the actor who played her horrible husband. And she runs away and stages her her death like she get away. Yeah. And then he figures out she's still alive, and he comes looking for her, by the way when I saw that movie. I thought to myself women hate this character so much this could kill this guy's career. I ain't seen him in anything sensing. It did kill us. I think it killed his career will listen to this. They're doing a remake of it. They're going to do a remake. 'cause it's been how many years the thing was out nineteen Ninety-one. That's kind of an I'm sad to say because it's not a good reflection on our society. That's a timeless story. Yeah. It probably is it's harder to fake your death now than it was back when Julia Roberts did it in the day. She faked her drowning in the ocean. And then she went started life over in amid west Hollick, mid western college. Right. Exactly. You'd have a harder time doing that. I think so you would especially unless you had, you know, scads of money, and you could just create a new identity, but if you have to go to work every day, it would be. Yeah. I'm trying to figure is Irish. And he's done some stuff over in the in the UK. Oh is that right? Yeah. Good. That's good. Because he didn't he was playing a role. He wasn't the guy. Right. I'm trying to figure out who would play him who would play her this. I can see a lot of choices for her. I'm trying to think off the top of my head. Who would play him? Well, it'd be interesting somebody like Bradley Cooper to play against type. The play that kind of a villain. Would you want to do that? What you want to take that on based on what happened to that guy's career? I would say I would say if you are already established actor. Yeah, you could do is they're going to think about your body of work one role. Yeah. If you're if this is your first high profile movie job, it's your last. Anthony Hopkins has had a lot of work. Yeah. Yeah. That's very true. I think probably coop using choice for that. You know, it's not like what is ex wife. Jennifer said it's not that big of a wreath, right? A lot more coming your way, it is including morons in the news and the people's movie critic with his review of alita battle angel. It's Bob and Sheri, we've got them to win it. Individuals people with bomb and Sherry a more. It's morons in the news. Just what to say this. I guys so stupid. There's a forty year old guys named Shane mealy. I'm sorry Shane, but holy cow. He's from Riviera Beach Florida back in December. He broke into his boss's office and stole his bosses rare coin collection now, listen to this his bosses rare coin collection, which he knew is in there. Evidently was worth about thirty three thousand dollars. Shane took those coins to a coin star machine and cash them in for face value in got enough store credit for two twelve packs of beer, so he turned thirty three thousand dollars in coins. Into thirty bucks. He was arrested for grand theft. He knew they were rare coins. Now, I know I wouldn't know where to go. I'd have to figure out where to where to fence the rare coins, but to go to coin star get severe get to twelve packs of natural light it. It's better that he's in jail because he's too stupid to be free think. So in this case on my way to the more of the day, you you've heard me say that aren't very many people in the state of Wyoming. Here's an example of how few people live in the state of Wyoming spent my formative years Wyoming is opening its second one student school. There will be one student at the cozy hollow school new kidding one. And it's not too far away from the other one student school. And the reason they can't combine the two and have two students is because the winters are so severe that the road between the two one student schools is impassable for months at a time. So they have to have two systems one student in the entire school. I was I've always been fascinated about small school situations like that there's there's a schoolhouse on little cranberry island. We have listened to their alot in Maine and they had one year. Eight students in the school is like thirty five people live on the island year round. And they had a graduation ceremony for the one senior in the whole island turned out, isn't that great? That's going to be what happens. All right. Today's more of the day is that kind hearted gentleman from South Carolina who saw two eight year old girl scout standing outside in the cold trying to sell cookies and Greenville South. Allina, and he said Pearl's pack up all of your cookies, I'm taking them all y'all can get out of the cold. He got five hundred and forty dollars worth of girl scout cookies any post for a picture with the girls, and he told them that he was a businessman denture Lee. Mcgowan is forty six years old his nickname among his alleged cohorts in the drug trade is fat and fat was arrested by DA officials in connection with a twenty two count indictment involving the conspiracy to import distribute heroin cocaine and feno. And I am so disappointed. He's are more on of the day. I am so disappointed that what looked like the ultimate good. Samaritan story turned out to be fat getting some cookies for his boys back at the drug house. That's what it was text the word moron. Two eight eight two six two seven four three seven will send you the pictures. Now. I also want to say that even though he's a bad guy, apparently allegedly those two little girls did get in out of the cold. So there's that there's there's a thirty five year old guys. Name is Raymond pride. Oh, he's from wrestling Wisconsin and on Wednesday, he ordered delivery from a pizza place. Well, they recognized his name and address because apparently he used fake twenty dollar bills to buy them in the past. So they called the cops. The cops went to Raymond's house posing as pizza delivery guys when he opened the door to get his pizza. They arrested him listen to this. He fought back. So they wound up teasing him. Wchs again, criminals your kid fight back with the pope owes. They have sticks and tasers and guns. And also once again, any one of us can be duped by pizza. That's right. That's is like if you're a human being pizza is like ultimate bait on the hook. It's. I don't even want to think about pizza right now. Be so distracted techs moron to eight to six to seven four three seven. Jim Zoki sports can me is coming up next. And then thirty five minutes that people's movie critic. You guys. This is so exciting because Bob is a cook. Now, he's made a handful of things and he's discovered that if he follows the recipe stuff turns out to be delicious. And I was like Bob now that you're a cook you need to get on board with hellofresh. Here's why I love hellofresh because with hellofresh. You don't have to stress about oh, what's dinner tonight of go to go the grocery store after work. Hellofresh. Makes it so easy. Was that your experience? It was I happen cooking for a few months now and Hampton who is my stepson has refused to eat anything that I cook. This is absolutely true story last last night. I got the Hello fresh, pork tacos. And I made pork tacos. It took me thirty minutes, maybe a little less. It was very easy with the cleanup. There were just a couple of bowls. You can you can clean up, but the most important thing, and this is the absolute truth. These. Pork tacos were so delicious Hampton came in. He looked at them. He said I'll try that. He ate two of them. I mean, they're hardy. There's a lot of pork. And then he cleaned out the pan eight the other two none of them was supposed to be mine. This is the first time in nine years. He has eaten what I have cooked. And listen to this is the most amazing part afterward. He said, thanks, Bob. That was great. Thank you. Hellofresh for bringing a lad and his dad together. It's not just dinner, it's family unity, and that's the truth actually Hampton, wouldn't he won't touch you make. But I'm telling you, these recipes are so easy to follow. Everything is fresh and pre-measured five step recipe cards with pictures. Did you not love that? I do and you could just hang onto the recipe card, and you don't have to really know what you're doing in the kitchen because when you cook with hellofresh, you're gonna learn and they have three different plans. That shoes from classic veggie and family, and you can switch between you know, when your tastes change or one of the kids decides are vegetarian long story short. If you are tired of what's for dinner. Tired of takeout? Tired of fast food and tired of being in the kitchen all night after being at work all day you need to go to hellofresh dot com slash. Hello. Sherry and enter the promo code. Hello. Sherry, and you can take twenty dollars off your first three boxes. That's sixty bucks off. That's twenty dollars off your first three boxes. Hellofresh dot com slash. Hello. Sherry and enter the promo code. Hello. Sheri, toget- sixty bucks off twenty dollars off your first three boxes. I don't know. What you're cooking next. But I know this time you won't have to holler for Hampton to come get cooking, a Meatloaf, and I can't wait to do it. Yeah. Hellofresh. It's that easy. Now back to the podcast. Sports fans. It's chimps. Okay. With sports confuse me. All right. I see that. You have some news about Robert Kraft. Let's not let's give him a hand. Everyone else's. Come on up, but he want what can you say? Well, his court date will not be able twenty twenty-fourth. We were welcoming. I know what herself was doing. Follow the plot. Why? You need to go back studying to be a priest. Thanks for taking the high road Elise. In other news Roberts. When does does. He actually go to court gonna voyeur. This is April twenty fourth is actually a misdemeanor. So story broke one week ago today on a Friday Robert Kraft, owner of these six times Hooper bowl champion New England Patriots, charged with solicitation. This is a misdemeanor charge the court appearance. April twenty four they'll be attended by his lawyer. They say is on a similar level to a traffic ticket as in car traffic. Now, the trafficking he will not appear in court. So this'll go on for a while. This goes back to a couple of incidents where he went into this massage parlor, and you probably know the story by now, you can Google it and was chauffeured Bentley one of the time to turns out was the morning of the AFC championship game. Now, he's in Jupiter, Florida. The games in Kansas City this morning of the game was one of the two incidents. Well, it's got a guy. He's got a jet transportation is not an issue. Bentley's jets after you can get from one sketchy day spa to another just like that. I would've taken Bentley just ride all the way there. So this will go on for a while. He was part of a crackdown. The bigger part of the story sex trafficking and Florida hundreds of arrest warrants twenty three others have been issued since then result of six month investigation. More arrests expected from this s he was caught up in that whole wide net. Can you imagine the cops who are observing this thing when the Bentley pulls up, you know, and this is all videotape. There are a lot of Bentley's and south Florida when the Bentley pulled up and the owner of the New England Patriots got out. I don't know. It's not like itself beach. I mean Jupiter Florida where tiger was well, let's start Reynolds's their Jupiter. Jupiter. It's one of our planets, but it's it's a strip shopping center with the the name of the places what the the Asian or Khudair spa yet, but pulled up in a dodge neon that place was apparently frequent it by other wealthy empower people because it was known to be what it was. And that's why it was part of a sting operation. He partied after this happened. He partied at an Oscar show in Las Vegas and just one about his life as they say. Wow. That was met by Tom Brady at the airport in Boston. Well, here's why Bob tell me in what world he really expects to face any kind of meaningful consequence. No. Yeah. Well, Jim is just saying which it's hard for me to believe that this is the same level violation as a traffic violation spies the court appearance at this point based on the current charges. No, there's no heat first of all there's no real consequences, and he's going to be the butt of jokes for while. And then somebody else will step. Into that. That's true. Yeah. Want the new cycle goes way? Speaking of Tom Brady areas again, I think Tom Brady hit. He's in our hall of fame for this sports confusing site, probably the most I would say Tom Brady Giselle probably second Tom Brady said an NFL record most expensive football car to be sold at auction rookie football card of four hundred thousand one hundred dollars to highest price ever for a football card. Wow. This was it a hundred these printed. There's only one hundred on a planet to tell you. And this was the best condition of the mall now, the famous hana's Wagner. Baseball card is the most expensive card of any sports cards three point one million. I didn't know there were football cards. Oh, yeah. Always I only dented with baseball cards. Yeah. Not as popular overall. But another record for Tom Brady with that course, four hundred thousand dollars. Here's a nice in Kareem Abdul-Jabbar, the former Lakers, greatest, seventy one. And as he said, you know, quote, looking back on all his rings and championships and all these things and he said looking back. I've done in my life instead of gazing at all the jewels. And gold plated celebrating something I did a long time ago. I'd rather look into the delighted face of a child holding the first Caterpillar thinking about what they might be doing with their future. So the story is he's donating four NBA championship rings a lot of signed memorabilia jerseys that were game warn all to raise money for his charity foundation help kids. Learn about science technology, engineering and math. So he selling basically, his really cool man cave stuff to give it away to charity. I think that's terrific. But for house. Yeah. So what is the lawsuit going on here? Bengals this. It probably that's gross alert lawsuit filed by Cincinnati Bengals season ticket holder Scott post and claiming he needed total reconstructive surgery on his right shoulder after slipping and falling and a substance use to clean vomit while attending Cincinnati's game in October against the Steelers. He fell a walk into the bathroom. He he slipped because the brand name devour absorbent powder used a clean vomit and one of the bathroom stalls track through silly because the staff use too much of it. It didn't follow the cleaning instructions, which means you're supposed to clean it up a minute later. All right, guys. I just want you to imagine you're at a football game. You're all happy. And now, you're closer covered with football stadium men's room vomit. Go bengals. The season was much like total reconstructive shoulder surgeries. Speaking of love the name of the product by the witches, whether DD our our for all products are sold that we were schooled. The. Field trips. That's exactly right. So speaking of memorabilia, how many rings does Robert Kraft hem. He's got six owner of the patriots. Right. Maybe that's why they went nine for all. Maybe that's why. One because my goodness. All those rank. Thank you very much. You don't want to be heavy handed. It wasn't about me. Max. Sherry the free, Bob, and Sheri, and instantly. Get the podcast the I'm cast and Bob and Sheri fun size. So I'm guessing that a lot of of y'all have heard that it was the brother of Jeff Bezos mistress the founder of amazoNcom who leaked the story of the fair to the National Enquirer. Have you heard that no it was Lawrence Sanchez's, brother, Michael allegedly? Now, she had hired him and had had bailed him out financially. She gave him a job. She gave him one hundred sixty five thousand dollars to bail them out of bankruptcy. She had been taken care of her brother, and he reached out off the record to the National Enquirer to be an all, quote, you're single point of contact for anything Laren related, and although Jeff Bezos the Amazon guy his security had gaven decker has not explicitly named Michael Sanchez as the source. He's the. The only person that debentures investigating and turns out that Sanchez sold the stories to the National Enquirer about his sister and Jeff basis fair. Does it say how much money he goes about the lowest for selling up? I I haven't been able to find a price they paid him. But it must be more than the hundred sixty five thousand she gave him when he filed for bankruptcy. She gave him a job as her manager. And and her publicist, and then he turned around and leaked her texts between the text between change of basis to the National Enquirer. He's denying it. But it's not not looking good for him. Is that is a bitter bitter pill your brother in the back. David pecker runs the National Enquirer. He's big friend of the president's and bazo, of course, controls the Washington Post. And so you can see how there is an. Mossy or in this case opportunity to be paid right there. That is really a backstabbing thing to do. Your sister, though, isn't it now? This is interesting because Michael said, your member that there were pictures Jeff Bezos sent of his Amazon prime. Well, put. Many many pictures of his Amazon body was it free and coming soon. Michael said, I had nothing to do with the league of those. That's the important thing. I never had access. There are like twenty of those and I didn't have anything to do with those think it's because she shared it with her girlfriends. Yeah, we're the adults lift in our national. This is one of the most powerful than in the country financially come on. But why put yourself in that position answer me that why would he put himself in that position? Jeff Bezos is so romantic though, like, I'm I have all the texts that were leaked right here in front of me. And under different circumstances. You'd want your man to text you the following. I love you alive girl. I wanna pause here note. When you have to categorize your woman is being alive versus it's alternative there something creepy there. But that's that's not what he meant. I love you. I will show you with my body and my lips, and my is very soon. I want to smell you. I want to breathe you in. I wanna hold you tight. I wanna kiss your lips. I love you. I am in love with you. I miss you. I wanna kiss you right now. And tuck you in. Mrs bazo says he's not so romantic, really. I wonder what she thought she saw. Because you've been married for few years. You know, and perhaps those words are not flowing frequently. It's the use to I am so full of love for you. My hardest growing just so it can have room for you. What are you the Grinch? It's bigger than it's ever been. And it's still spelling on that day. Jeff Bezos, heart grew three. Wow. So there you go. I think that there can be no more bitter, betrayal them when it's a family. But you know, it's really stupidity. I know your head over heels for this girl. Right. But it's through pity. If you're a man in a position out pants voice movie critic is next. Get Lamar's reviews sent right to your phone text movie to eight Bob Sherry time out for the people's moving critic extra enthusiastic Lamar to see what you think of alita battle angel because the trailers for it like it creates a whole world just like avatar did welcome Amar. You know, I gotta be honest. It's possible that I'm not the target audience for this movie. But I don't think that's the case because I live action movies. I love SAFA I love animation whether it straight up or mixed with live action. I like movies was strong women in the lead roles. So if I walked out of this movie, really disappointed and tired from the experience. I really not sure it was me because the movie takes place in the twenty six centuries three hundred years after the fall, evidently earth had gotten into a war with Mars, which good news is evidently, there is left. More bad news is they're asked, you know. But the main part of the city floats up in the atmosphere above the planet. Now, we never get to go there. We never get to see what it's like, we're stuck down here on the planet. We're all the crap is and I'm pretty sure it's really nice because everybody on the planet. They wish they could be there. But they can't. So all the trash follows from the top down to their thing. And this is where we find Dr Dyson ITO who's played by Christoph waltz going through the trash now, let me to stop and say this. I have no idea why in the world Christoph waltz would even consider being in this movie. I don't understand it. But he's in it, and he's really good just like, he's good and everything else. But he is a cyber surgeon that works on cyborgs and people that have arms and legs that have been replaced by mechanical prosthetics, and he finds a cyborg warrior torso that has an active brain. So he picks. It up and he brings it back to the workshop now, it's a it's a female. So he puts her into a body that he had developed for his deceased teenage daughter now, he names the cyborg a leader, which was his dead daughter's name, this feels a little over the top weird to me. But I'm going ahead and go in with so Aleida is played by a three D CGI version of Rosa Salazar, so everybody else's real life. She is a she see CGI. And it it's it's uncanny isn't it because it's close really close to looking like a human. They've got this thing. I've they've got this thing down, Pat. And when she comes to she has amnesia, but she starts having flashbacks for past life, and she falls in love with a human bad boy named Hugo who's played by Qian Johnson. But Dr Ito's wife or ex wife Sharon, who's played by Jennifer Connelly. Bob does not like the idea of a Seibert cyborg walking around with her dead. Daughter's name, she's sort of an evil character off to the side. And whatever the big deal on this planet is motorable. It's like a big skating rink where everybody's fighting to get a ball. And if you become the grand champion, you get to go up to Zealand the city in Scott and elitist warrior skills makes her a great player, but everybody wants her dead. And there's a mysterious ruler slash villain of Salem. And his name is no. And he is responsible for all the bad things. He's the he is the ultimate bad guy. And he's played by an uncrowded Edward Norton, whom is unrecognizable I would have never known. It was him. Now, this whole thing came about because evidently James Cameron was going to make this movie, but after doing avatar, and it was such a big hit. He became developing that kind of stuff so he gave it to Robert Rodriguez to make and the movie is based on on a nine volume Mangga graphic novels now is Japanese graphic novels, and the manga stuff is you how the animals. I got I gotta read all of those before I second Lamar 'cause I was just gonna say Bob is going into the light. And I need to pull back. Japanese science fiction. Losing big big is. Let me I'm relate to add bows to you got these fig is just like those paintings used to have with him to little kids. Keen payments, the key? Yeah. Yeah. They got these big eyes, and it's really unsettling for while it takes get used to it. But the movie is two hours which is long, but it has about three hours worth of plots happening, which makes it seem a whole lot longer. It's rated PG thirteen percent language. I walked away feeling like I had just watched a long movie about a big odd girl hanging out at to skate rate. We're thirteen year olds learn to smoke in fight. Everybody's killing everybody. It was six minutes left to go. You realize this endan is going to suck. We're running out of time. And then you know, that you're seeing part one and because this is not going to make enough money. You're never gonna see part two which means we will not get to see noble and get we don't get to see him. Get what's coming to him. Which means Edward Norton was the smartest guy in the room. He got paid his name's not on it. And he don't ever have to do it. Again. My score on. This thing is to rupees. I haven't done that in a while. Jennifer conley. Look. Take all ticked off. That's kind of you know, one of her special. Look that way. Sit tight lamarcus bobbin. I had an Channing visit to your birthplace just wanna just to tell you on press words, get Lamar's reviews sent right to your phone tanks movie to eight Bob, Sherry when Bob and I were having lunch at the Taco Bell lavonia Georgia where the people's movie critic was born and raised. I had to Bob, you know, look around the people's movie critic came from less than nothing and look at the life. He's made for himself. He's such an American success story. So where would you go we were at the Taco Bell? But that wasn't there when we know where where would you go free? Good time. Well, here's the deal. Here's lavonia. I was I was born in Hartwell, which is a few miles away. From Livonia Livonia is the eighty five exit right there. That's what you would get off to go to horrible. But now we would go to Livonia because it was the only lawful house within. Thirty miles away. And we would go to go to own. Yeah. And we would eat at the waffle house, and we would set there and drink, you know, coffee or tea or whatever eight and just say there for hours just live it up waitresses. They had hate our goods, man. You know, stifle our? Yeah. That was that was all that was up there that in a truck stop when I was a kid that was it. But that was the only waffle house anywhere close. So you would you would take a date like on a Friday night to the waffle house. Just no, no, no, no, no. This guy's hanging. When I had a date would go over to Anderson, South Carolina, more they had pizza in and the Red Lobster. Okay. Play. All right. Yeah. So let me ask let me ask you something. Where they're certain girls who were pizza in girls and certain girls who were Red Lobster girl. Oh, yeah. Yeah. Yeah. Yeah. If you wanna impress you, go to the Red Lobster. But now, here's your problem. Here's your problem. Go ahead. Once you go to the Red Lobster yet set the bar. You know what I'm saying? I mean, you can't you cannot go. No more than says Lynette. Right. So so you got you gotta be careful, you gotta be careful on that. That's very well. Put and that's something. Everyone needs to realize even if you're a rich person once you once you give a kid a BMW can't go back. You're eight goal. No, no. You can't go back until you get married and get divorced. And then you go back. Way. You're back at the hey, you're back at the pizza in. I was back at the economy in street. That's where. Have you noticed that any restaurant that calls themselves in is usually pretty crappy? Oh, yes. Not end. But yes, they in the pizza, right? Yeah. Yeah. Yeah. It's it's like they get together they go or not a franchise. We're three local doctors. But we got this piece of property. What are we going to call? It might my former father in law in Chattanooga. And to Dr friends bought a an a frame building that at one time. I think was a pancake house, and they turned it into steak Shelat how that how about you. The steak have you ever had steak that is so cheap. But they marinated for about three weeks. They put it through that tenderizer so spikes, and then on the outside of that place. They they didn't look like it's old in Switzerland. Exactly. That's exactly what they did. The word the word in has been badly treated. I think it has because it when you hear the word, and you think of something cozy, and I'll shar Ming and can special some dignity, and they leave their change in. Yeah. Yeah. But then you check into the sleep in. And a fun thing to do there. If your body fits into the chalk outlines like, it's not all and end. Well, listen, I'm just telling you that we had a good time. We enjoyed ourselves over at the Taco Bell, very. We lived and Bob at first Bob wasn't sold because he didn't order the right thing or enough of it, and he was still hungry. But I think he's I think he's. No, you could double your meat in your taco for just fifty cents. Yeah. Yeah. Well now you do. On. All right. Lamar thank you, very very much. And once again, a couple of couple of warm root beers for alita battle, Joel. If you missed the people's movie Critic's review of it. Text the word movie, two eight two six two seven four three seven, and we will send that straight on out to your phone. Thank you, mar. Use the talk back teacher back teach on the free Sherry app and leave us a message. And speaking of let's hear this message from Nicolette, Sherry, my name's Nikola, and I've worked at a gas station for well over years, almost it's been a long time you were talking about how people have driven off with the nozzle still in the car and their times were that doesn't break off of the. And one member will case it didn't break off. And the person was trying to see the way in the nozzle flew out of the car analyst delayed in the face. Just whipped around. Luckily, wasn't long enough to hit the lady. But I mean, it was we're talking inch away from her face. She knows it was terrifying in another memorable incident. Someone got mad at me personally because of reasons and drove off with the nozzles still in his car, and he came back five minutes later in handed me, the nozzle said, this is yours. Things you never forget. Thanks bye. Okay. Do we have Nikola on the line yet? Max was so intrigued that we called her up painting Nikola. How are you? Good. Good. Good. And do you recall? The are you still working at the store you are at the same gestation? Yes. Yes. Wow. And they came right in and said, here's your nozzle. How did he have it through the window because you can't actually come in, and it wouldn't fit, and so he just kind of left it there ended down on the counter that this is yours and just left. I have to say that if you accidentally drove off with a novel, you would bring it back and do that because you don't like to steal. Yes. But when he brought it back he was aggressive like era. Let's fault that this dummy drove off with the nozzle embarrassed. And he was like he knew that. There was going to. I wouldn't do that. I would not do that. How would you? Handle if you drove off with the nozzle bring it back to Nick, I would come in in the middle of the night. When no one's around and leave it. Yes. I would. I'm sorry. I would have Todd bring it back. You would come to you would come to work, and you'd be so pissed sideways, and then he would just say, Sherry, how are you gonna fix this? He would be mad at himself, but he would be blaming us, and Tony and the universe and every other person but himself, and then you'd have to bring the non glit-. I don't know. Why you listen to us? I'm such a horrible. Love you, Bob. You're my favorite. I love you too. Thank you Nicolette must see all sorts of humanity in that job. I had seen every form of humanity. There's offer so people people cannot actually come in your store, they have to somehow what what about like where like a box, and they walk up, and there's a window, and I opened the little window, and then they talked to me and tell me what they want. So so they do you have like potato chips, and you have magazines or I mean now we have cigarettes and snacks nothing much. It's mainly just like a gas station in a car wash. So that's our main sales. That's good though. I mean, that's a lot less for you to have to deal with right? Yes. And then it's easier for the customer forget what they want and then they're happy because they're not, you know, wasted time. So is it bulletproof glass. Yes. Oh is it in a rough area? I wouldn't call it the best area. It's not too bad. That should be the name of the place. It's not. They have these crazy names for these stores. It's not too bad. I do not like pulling cancan tummy. Pull them into. It's not too bad. That's right. Do they are very bright. You can see everything they go. What is Sam always a little scared about, you know, people who work in those jobs has anything scary ever happened. You've ever had to work in the middle of the night. So I've had the bunch of jump in people in my time and in one memorable case a guy came up to the window. He was singing to me some ballot about I don't know. And then he finishes his junk in Hong and he asks me if I'm stressed out. And I said, well, no not really need while Honey if you are stressed out. I could rub some oil on your toes. Good that to this day with like my second year working. They're telling you the foot fetish perverts or just so thick on the ground getting rid of the name. It's not too bad. What did you say to that? I said, thank you. But I'm not interested. I don't like my big, touch, and he just kind of walked away. Have you had to call? The very polite of you have you have to call the police at all have you ever had to call the police. I have had to like a few times before we went to prepay only for people who would actually pump gas, and then come up and say, oh, my wallet at home or hey, just don't worry about this. Well, I have to worry about it. And I have to call the police, but I've never had to for like someone being too awfully creepy. Me. So somebody somebody would pump first and then they'd say, oh, I just I just got my the people that own. It's not too bad. Have they instruct you how to handle a situation where someone's refusing to pay or robbing you what are you supposed to do the mount isn't too high? And let's say you high twenty dollars. I don't have to necessarily run after them and like try to catch them down. But you know, if it's anything higher than that. We really have to get the life play try to catch them when they're running away things like that even have someone fill up a, oh, what are those things called like your karston on the regular little gas tank or something? Look up, and what a way with them, which I don't know. Look, you're gonna come out of your only someone comes. They put gas in the tank that in their little candidate look at you. And then they start running. Yep. That. Yeah. That exactly happened. He looked right at me. And then he ran across the street. I didn't I didn't know how to describe it. So today today they have to pay before they can pump yet with his Natal lot of people angry, but it better for everybody. Frankly, I don't want. I don't want Nicolette running after some car trying to get the license. You are not leaving that cube to chase nitwit with three bucks worth of gas in a can. Worth within the winter where people would think they would make my life easier by like driving around the front and then walked towards me like the window. So there'd be like every pump is full, and they would all pull away not getting out of their car company to me. They would just get in the line and moved to the front of the safe in and then get out of the cars the paving. Michelet? You are wonderful. Thank you for listening. And you have a great day today finding Glen and we'd love to hear from you. You can call us at eight eight APO B S H E R. I you can give us a talkback message on our app, which is free and Google play. And the app store you can Email us, Bob and Sheri dot com. You can DM Facebook. It's Bob and Sheri, get Lamar's reviews sent right to your phone tanks movie to eight Bob, Sherry, and if you miss the people's movie critics review of alita battling Joel that's what will be sending you. When you text movie to eight Bob Sherry did. You see any of you? See the story it probably didn't get a lot of play on your new speed because the world's on fire. But there's a cop in New York City who helped deliver a baby back in nineteen ninety four. And he said that that was the highlight of his career of all years. So he's asking the internet to help him. Find. That baby that baby. Yeah. I don't blame them. Isn't that neat? He's a detective. He's retired now detective angel. I love guys named angel thing. That's so cool angel Maysonet. And he said that the only clues e has it's an old photograph of himself with the newborn baby. And it's an unbelievable picture. So there was no report that was filed. I guess you just you just did it in the and the woman went to us. But I'm sure there was a report file, but this was before computers. So who knows how long that paperwork existed? He said that it was a hot summer night in nineteen ninety four and he and his partner James Bennett helped the baby be delivered. He said it was one of the highlights of my career. It all happened with a nine one one four o'clock in the morning. He and his partner climbed six flights of stairs. And they were trying to calm the mother down. You know, the ambulances come in EMT's are coming. Sure. But the baby was coming to and so eight detective Maysonet said there was no time to waste things weren't going. Well, so I got in there. He reached his hand in turn the baby around and pulled the baby out. I wonder how how to do that I want they get trained. And he said that the the mother sister and three or four of the older siblings were standing there watching while he delivered the baby's aunt the mother's sister got to clothing pin. Like clothes pins old wooden close pins, and that's how they clamp the umbilical cord and they've wrapped up in a little blanket, and there's a picture of all post the picture on our Facebook. So y'all can see it. There's a picture of him and his partner holding this baby. And he's like now that I'm retired. Hired before I get out of this world. I just wanna meet her, you know, cop. See it all they really do. I'm so glad that here's a police officer who when he looks back. That's at the top of his list of what he remembered because they see so many terrible things and become so jaded with humanity. You can see why they would isn't that great that? That's what he's going to go out there with if that happened here. This is how I was. I was like right there. This is what I would do at that moment when the women's delivered Todd. Todd not come turn that being got baby. Turn that's pretty good. They had a close to he said he describes that night and delivering that baby girl as one of the greatest accomplishments of his life. I hope you find too. I think he will something detective thinks the mom was from Honduras. There's a chance there no longer even much less in New York. Right. You never know the internet internet could do it's magic at a lot of people come to this country. And they stay in New York in the never leave opposed. It right now. Use the talk back to back feature on the free Sherry app and leave us. A message got one right now. Here we go Sherry Maxon od. I absolutely love your show. This is becka in mobile, Alabama. And I listen to you everyday cause me through even the crappiest days. But I have to ask Bob do might use to see me. Did you just really man splaine family circus? You definitely heard that. I did that. Up ahead. Let me let me defend my family circus circus. I guarantee you Sheri, Lynch that probably the majority the audience does not know family circuits. So you really think just because there are newspapers really thriving these days. It's a cartoon a one box cartoon in in newspapers people even reading the front page. Unfortunately, they should they do all of the investigative reporting newspapers through. So what's the likelihood of let's say are millennials knowing about family circa? I would grant you that last part. But I keep buddy anybody, especially your upper end millennials and beyond. They may not look at family circus today. No one in the right mind would but they saw it before as a kid. I mean, everybody. No, they didn't they weren't reading. They weren't reading. Newspapers when they were accused the cutoff age think for knowing the godawful lameness that his family circus. How will the person would be today? Yeah. What's the cutoff eight? What is the youngest? You could be in your man's blending view. And know what family circuses? For the thirty five to forty. I was thinking like the the upper end millennials. I think to the percentage of thirty five year old nationally, 35-year-olds nationally, that would know the cartoon family circus. Thirty one percent. And even then they would only know it after you remind them what it was. Hey, todd. Can you call on the extension is possible to call Hayden who we had on building either Hayden or Mary who who we had on the other take a minute. Yeah. Take a minute. Get us number. We had Hayden and Mary on who work in the building here. And we asked them to identify a classic rock songs. Pop songs from the nineteen sixties and seventies. And they got him almost every one of even as a kid. My my grandma black hair had three newspapers come into that house every day. So there were all kinds of comic sections, even as a kid. I did not think family circus or Ziggy or beetle Bailey. I don't think any of that stuff was funny. Right. Right. And your grandmother was of an era that and lived in a city that had multiple news just loved she loved reading about especially when you when you get Philly newspapers used to get a lot of good mob. Stuff. And she liked the line punch. Hayden. We have a question for you. Hey, thanks to ask the money. People love you and marry you did a great job. And so one of our listeners just called up and said Bob, can I can I ask you? Did you manned splaine, what family circus is? Evidently, I did. So do you know what family circuses, family circus? That's a comic strip, right? Because I'm a nerd, and my mom reads, the paper all the time. And she loves the comic section. She clips out all the time and posted around the house. We love the family circus. Do you? Really? Yeah. What do you tell me? What you love about it. I think it's always got something like short and sweet to say about life. Like, it's always like something super simple. But it always makes me laugh, even if it's like something really silly. You were actually too nice a person to be on the Bob and Sheri show hating. This conversation made me realize I need to get you a new job before something. Terrible happens to you in this building. These are bad dirty people hating, and you shouldn't be alone with any of us. Hey, the right. Hey, look at life like a cartoon. So thank you so much. No problem. He proved he proved me wrong, and I have to apologize for man. Spleen family. Did he nobody's really positive person? And he loves me. He got something out of family circus, still gets not got get something out, so horrible. You know, what I bet called him back? I bet he likes miracle whip. No don't do that. Max it. He's a miracle. Whitman isn't he think I think he's an outlier though? I think if we had Marianne and Astor what family circus was I don't think she. No. Because her I don't think she's got somebody in her family. The likelihood of the two of them have a mom who reading the newspaper and loves the funny paper. I agree with you until she came on the show to do the millennial music challenge. I'm not sure she knew what the four of us date here. I know she hurt herself though, she likes it. Yes. She did. They did. Great. All right. Well, there you go live and learn there are people who cut the family circus out and put it on the refrigerator. Let me tell you what. No, good turn. You try to bring everybody into the tent for the know what you're talking about. And this is what you get. Man's family circus, it's Bob and Sheri, the free, Bob, and Sheri instantly. Get the podcast the I'm cast and Bob and Sheri fund size. Baba almost forgot to tell you here. We were just talking. We're just talking about how when I was a kid curbs subscribed to every Philly newspaper because she loved reading mob. News told you my aunt Margie. I Whitey lived on the same block as the chicken, man. And they were neighbors, and they would be very friendly and chatty the chicken man is a famous Philly gangster. I didn't know that. I've never heard of him. Chicken man, then last. Yeah. Springsteen lyric and was sung. Anyway, here's what I was going to tell you. So the mafia is rising up and and trying to retake power in Italy. And in the city of Naples, and they are targeting pizzerias that aren't paying mafia protection money today. Today, doesn't that sound like something out of a movie from the nineteen seventies? I was in Italy with Mary over the summer. And so I was reading a lot of news stories that would pop up about Italy. And I was surprised the Naples is evidently their headquarters. Yes, not Cecil the Comoro crime family, runs, its splits in APRIL's and city. You know that on the Italian side of my family. We are Cillian Noppadon were just I mean, dirty criminals just going all the way back your what Sicilians Don for both. Oh, yeah. His name was. Philip Testa Philip test to the chicken, man. Yeah. Whether comb the chicken when he got when he got assassinated, my Margie, my aunt Margie said it makes me sick. Because he was a good, man. Immigra- black here said Margie, he was a killer. And because the chicken man would have fireworks. He was a good, man. And my Margie said who's perfect. Oh, she did. So you wanna know how he got the chicken, man? I do. So he was he was five foot eight one hundred eighty three pounds named looking man with a bulbous nose and he had bad scars on his face from a horrible case of chickenpox, hence the name than chicken. And. Yeah. Well, I'll tell you the mob can be cruel with nicknamed. Sometimes can't it. You're lucky if your little skinny guy, and you get the nickname fat, Tony eggs. That's about as good as good as goods. It's going to be ironic. Don't you think most of the mobster's names are ironic, or it's gonna be it's gonna pick out the thing that you're most self conscious about like in this case, Al Capone L Capone hid, the name Scarface, the nickname that was that was his name. I know. I mean, I guess the weight if you're still co killer, you might like that how tough. Lori which one did he like he liked one of his nicknames? Maybe was big, Al. I dunno big Al is a big cry better than star fade is. Yeah, I'm surprised when they did the movie with Pacino, and they called the character that he was portraying Scarface because everybody who knew mob history knew that that was Capone's moniker. I wondered about that too. And I guess he did the I guess because it's such an epic easy to say it sounds like a great mood site all saleable to to younger generation have a hard time selling tickets to a movie called chicken, man. Scary. You wanna go see chicken man woman on a want to see the lifestyle occur. Panders? You know, there's just. Looked at a picture of him. And he really was that that chicken man, take was an unattractive, man. But my aunt Margie said he was good neighbor. A lot of people that live not just in Philly. But in other parts of the northeast that were mob inflow of Providence Rhode Island. Right. Raymond patry. Akiva, he would sit there and little folding chair in front of. I think it was a hardware store business and people would just drive by and they'd wave at them. He was totally a comfortable. Nobody was gonna make a move on him. But some of the people thought he brought such good things to the neighborhood at federal hill. He would have people killed when I think my aunt's position. And she was like a great great aunt. I'm not even I can't even figure out exactly how we were all related to her. But I think her position on it was what you do at work is what you do at work. But when you come home your home. You're good neighbor. You wanna talk about looking way. That's the alternate. Look in the other ways. These people were psycho pats some of it. Yeah. I mean, they didn't just kill. They killed in a mean way, though, city Abitur Philadelphia restaurants with mob connections. Now just finding this is looking through tonight. Say are really good restaurants. Just going to say can I would be first in line. Just not so much for the bullet holes. But for the food Maxon, I we're in Philly together last summer, how about that charming little place. We went to down in south Philly. There's a restaurant on federal hill in Providence Rhode Island, and you can get the booth and there are literally or there were whole holes in the wall. Easy to listen, say Alexa, Bob and Sheri on tune in. I think everybody's heard that buffalo wings were invented at the anchor bar in buffalo. Right. Like, that's where they come. That's where they come from. Yeah. So I'm I'm on one of my foodie websites. And I read about how they actually came to be invented at anchor bar. Right. And I've never heard this before. And I don't know that you have are you ready? So the woman who owned the anchor bar, and this was in nineteen sixty four had ordered a huge shipment of chicken necks to make the house spaghetti sauce with I guess because you know, you would use them to make stock and that'd be very flavorful. And all being then you probably pick the next out 'cause I dunno Chicken Neck and spaghetti Zilk. Zilk ever. Anyway, they sent her shipment of chicken wings biles steak. And at the time wings were like that's scratched cut them off and throw them away. But she hate it to waste because it's Cindy waste food. So she experimented and tried some different techniques and sauces, and boom, that's how she invented buffalo wings. Had you ever heard that I've never heard that before on the first time, I really experienced buffalo wings was in buffalo, silver best friend. Jeff was working in television there and I hadn't seen him in a while. And he said, you gotta, you know, come and see I got a pretty nice apartment here. I never been to buffalo before. So I thought I'd fly up there. And we we did a tour of the stadium where the bills played. Oh my God. It was so cold. The wind was blowing those fans where the hardest fans in the world. And then the snow came in. And boy did it. I've never experienced. No like that in my life. There's are some dedicated fan. That was unbelievable. I said, well, what are we going to do? We can't go out. He said, I'll just call for some wings. And what are you talking about? He said they deliver. I not in this weather. He said in this weather, they know how to do it. So he called for wings and got this great big tub of wings brought to his cover. Ewing harvard. It was fantastic. They were choosy. They were hot. They were great. They were perfect. And now, you know, this is a long time ago. We were just starting in in in broadcasting. And now, you know, how they came to. You know, what else was invented by accident? I did I know that they threw those away back in the day. They were right. I mean, I guess you can make soup the soup stock, but they were scrapped. Who'd here's another food. That was invented by accident that I learned about that. I did not know back in the day. A woman a housewife in Bangor Maine was making a chocolate cake, and she forgot to add baking powder, and what came out of the oven was the very first batch of towards chocolate brownies. Chocolate brownies were made were enriching needed in Bangor. Do you have the date on it? I wonder how long ago seventy five years people have tried to make different claims that they invented Brown, but food food people say, no, no, the first the first real recipe for brownies was in a Betty Crocker cookbook. And it's a tribute to this woman in Bangor. Maine. Oh is that right up? Champagne was invented by accident who knew in the seventeenth century. There was a monk named Dom Pierre Perignon, and he was making wine, and he was asked to make some the wine more bubbly. So he was experimenting with fermentation because there had been a cold snap, and blah, blah, blah. I know the quote. When he first taste it. And he said he tasted it and said come quickly it tastes like the storm drinking the stars. So slick start champagne has one million bubbles per glass, which I also know ordering Kelloggs cornflakes was invented by accident back in I guess the late eighteen hundreds it was part of a campaign to suppress sexual desire. These two brothers John Wilkes Kellogg were seven th Day Adventists, and they they thought the solution to lost was healthier food. Did you not know any of this? Oh, yeah. Oh, yeah. And so they were trying to create a healthy food that would dampen down people's lust and one of the brothers accidentally left some boiled weet out. And when he got back it was stale. So he rolled it into sheets toasted it may weed flakes, and that was pretty good. But he thought I wonder what it'd be like if I did this with corn, and he did the same thing. And boom cornflakes were even better than we flakes. And then his brother John said, I'm out here because I caught you adding sugar to that. And that's going to make people wicked and lustful and so they split up as a partner split up. And that's the first and last and only time anybody in the world associated cornflakes cornflakes with less. You're right. That used to make them idle about a half mile from where I lived at one time that famous Amos cookies. So if you caught the right wind in the right day, you would smell those things Sherry, and I were a bet. Yeah. Sharon, I were in battle creek Michigan where they make like Syria whole town, smells, like cereal, and they took us to this the towns of theater where they would have plays or orchestras would come in. And we took a little tour of it. It was empty, but there is one seat. It wasn't right in the center. It was a little bit of center, right and above four rose up from the stage. And that was Mr. Kellogg seat because he paid for the whole theater and was the only seat in the entire theater that said Kellogg it and no one else can use that seat of antler. Will Kellogg because John left the company cough? John. It's get the more on of the day sent right to your phone. Text more on two eight Bob share to sixty seven four three seven. Okay. So I came upon the most popular romantic comedy movies of all time. How many have you seen some of them are fairly current some go back a little bit? All right. So get get your paper there. You can put a little Mark every time you've seen one, and you have to be honest. All right. Yeah. Because this is just the sort of thing I'm going to lie about. Okay. The first one is my big fat Greek wedding, which I think are which I think in my opinion is the funniest movie ever that. I just think that was so brilliant that movie what women want I'm seeing that one. Hitch. I've seen that where the woman. Something about Mary. Crazy, rich, Asians. The proposal. Was pretty good. Sandra Bullock was in the sex in the city. Runaway bride knocked up. Bringing down the house Queen Latifah St. Morton coming to America. Sweet home, Alabama, my best friends wedding sleepless in Seattle something's gotta give with Jack Nicholson, and that really nice kitchen that you liked with Diane Keaton fifty first dates. Love love them. Yeah. The break-up that was hard to watch Jennifer Aniston, Jennifer, Aniston and. Of its fond. Right. Yeah. Boy that was really they just couldn't stand each other Notting hill. Great movie, you've got mail. It's complicated. Valentine's day. Was was I saw it was Taylor swift in that who is in that. Yeah. It was one of those ones where they had. It was like six different movies in one. Oh, yeah. They would cut away like one had like the anti Ballantine's party. And then yachts, right? Who people that were just falling in love. That's right. That's right. And the model was in that wasn't. She Brooklyn Brooklyn decker thinks I think so. Yeah. Train wreck. Yeah. Seeing that how to lose a guy in ten days. That's terrible. Just go with it. Sex in the city too. Maid in Manhattan. At Jennifer Lopez. Yeah, he's just not that into you. Jennifer Connelly was actually in that. She she I love her, but she just doesn't play comedy. Now. She's serious. She's too intense. America's sweethearts. Two weeks notice. That was Hugh Grant. It was in America's sweethearts I've seen that. What's what's her name? Mary to Michael Douglas, Catherine Zeta Jones was two week notice to one with. Hugh grant. Yeah. Hugh Grant was in it. But what's her name that was married to Jesse? James, sandra? Bullock. That's right. Yeah. When Saruman Hal met Sally that I say that when you know, no think like a man the ugly truth. Failure to launch. That's awful. I tell you. I agree with you that was a lousy movie. But you did get to see Terry Bradshaw. Naked. If that's what you want it along k Polly. I saw that's Jennifer Aniston. I I saw that. Yeah. And Ben Stiller crazy stupid. Love saw that while you were sleeping. Yup. Other sandra? Bullock, gosh. She's been allowed him moonstruck. One of my all time favorites. I just watched that again too long. What happens in Vegas? These are the biggest comedies of all time. And we're running out of time. So let's just hold it right there and count. How many do you have? Tone. Twenty five. I've seen all but maybe five. This isn't even like my favorite kind of movie. No. But I've HBO sometimes there's nothing to do there. Sandra? Bullock, and she's always good. Do they are the? Combs of all time the Bob and show. Oh. With us. If you want to be on the show, you know, what you have to do go to Bob. Bob and Sheri dot com to see a little microphone there talk right into it actually the app, not the website. I can't talk to the west put at the website and could. To get the more on of the dais at right to your phone moron to eight Bob share to sixty seven four three seven. So I fell into a wormhole online. And I was reading this article about how. Diet drugs like the drugs that Uman beings take for weight loss, make mosquitoes not wanna bite us, drink our blood. Is that right? Yeah. Which is that true? Well, it is true. And this is one of the things that I that stayed with me and that haunted me after a mosquito bites you and has a huge meal of you. They lose their appetite for Uman's for like four days is at Reina alike. Well, not like us with pizza because no ever really took those later. But by something that you eat where after you get a big meal of it. You're dumb with it for a while red meat, maybe red meat and certain fast foods. Yeah. Sometimes I'm driving long. I'm on the highway, and I'm no I'm going to be pulling off at exit eighty seven this going to be the usual suspects that I pick one of them, and I go all right. I know what it's going to be. But I'm so hungry. Right now. And then when I finished it, I just feel awful, and I say to myself you will never ever do that again. And that is a lie. That's how a mosquito feels after eating you. Yeah. The mosquito is like oh CAD just bit. Bob lacey. Not doing that. Again. I feel drunk. It's kinda creepy to think about is. Yeah. I know it mosquitos are probably universally the most hated thing on earth as far as creatures go. If there's one thing that could be eliminated. I've read b b you know, we we lose species. Unfortunately, all the time that have you been reading about the mistrial collapse of the insect population on planet or yeah. Yeah. But miss the losing of mosquitoes would not be about thing, they cause so many problems look diseases, and we're all, you know, malaria, Dan, gay or boomberg fever, right? But the idea that a mosquito I never knew you'll having a good day today. Thanks for joining the Bob and shares show, lifting your spirits. What is the bombing Sherry, so rare disease? Little pep in your step lives leading slide. There's this guy who only listens to our show to be irritated. And when we really say something that sticks in his crawl he'll post on social media something like if I wanted to hear a bunch of crybaby climate alarmist. I wouldn't be listening to the radio. So this is going to make his day when we're talking about the I can't remember. Just thing. I'd have never really thought about what mosquitoes think about or feel about after they feed on us. Well, you're not alone. You're not alone. Everyone shares up like I'm not doing that. Again. I mean, what good does mosquito? Do you know of any actual good seat them? They're events for bad bets could could eat other insects too and do. So I don't side of that. I don't think that they really bring anything. I don't know. So I don't want to vilify them. Obviously. No, obviously bees big concern that we're losing population. These are very, very helpful. They're critical to the food supply. It's right because of the pollinating that they do I don't know of mosquito serve a good purpose other than being delicious for bats. But now that I know that about mosquitos that they're like, oh, I'm stopped. I'm not biting another person ever again. And then of course, they're like us with pizza four days later. Right back is is is this how the the Dracula bat legend began because. Dracula love blood and mosquitoes love blood and Dracula wiscon- of now half human that the vampire legend goes so far back into human history. Like so much everyone thinks Bram Stoker in the legend of the vampire. No, the legend was there for a long long time before Bram Stoker, Dracula whippet allies, Dracula was based on an actual Vlad the Impaler who was in Goma Manian prince, I think is as real last name was TEP tempests PEP less than but his castle was in Romania, and he would he would have he would have his enemies in stakes impaled on stakes surrounding the castle up for me that really kills herbs site appeal. You know, even shipping Joe Joe Camel with that boy, you talk about a law and order guy. But no, I don't think that the mosquito bat vampire thing, I don't think one led to the other that the legend the legend of the vampire. It's so ancient like you. It's so ancient that you almost say to yourself cut. There must be something to it. I don't mean like actual vampires rising up at sundown biting you on the neck, but there's something to at this legend and it crosses cultures. It's just fascinating stuff. When people, you know, have all sorts of superstitions, especially back in you know, that era. What are you talking about going back to like one thousand ancient Egypt who do really ain't? Yeah. They're they're vampire emporer legends and mythology that yet goes to I'll tell you what about S web the Impaler. Was dracula. One day because I read a whole book on land one day a guy from another kingdom, he was representing a Princeton. And other kingdom was sent to deliver some sort of request that fled the impelling did not like, and he's like, I I need to have this land your claiming it as your land. But it is actually my land in was just one. One prince through another and he was so pissed off that he took the declaration and nailed it to the head of the guy who delivered. That job we work in an industry where if we if this place gets sold one more time they're going to send flat in the market manager. I know. There you go. Things you didn't know, right. And to our one special listener, I hope you're having a good day, sir. Bob, Bob and Sheri at it. Now get it now in tune store or Google play the movie figure this morning. These are the biggest lies movies have told us number one. The cover me lie. You're a waitress all of a sudden something comes up. You've gotta run your kid is needing you. Or maybe this guy wants to meet you right away. And you turn to the other waitress and say, I gotta go cover me. And she always says, I got it in real life to double her tables. First of all, you're getting fired. If you're just jumping off like that the the lie about hiding, it's where a person is hiding in the ceiling few feet above every the the bad guy and the bad guy never notices that. He's up there. You know, like in the top of a closet near the sailing. Just just never sees it the post making love lie when a woman gets out of bed and pulls the entire sheet off. No this Dr. Me nuts, and she wraps herself in the entire sheet and walks over to the bathroom. You know, we've we just talked about this a week or two ago. It makes me crazy. Who does that? Does it flying airplanes and hillock options extremely low to the ground in in a car chase that just doesn't work the car chase lie where the good guy follows the bad guy in car chase? And they go flying over bridges, and they go flying up on curbs. Most of those jumps first of all could never be done because you would blow out all of the tires, and you probably crack the axle, I think I broke my car once accident going over a curb exactly there's no way that that. That would happen the lie about standoffs. It's where there's one good guy, but he's surrounded with bad guys. And they've all got guns and the bad guys are really excited about this situation. Excel. Left if there were defiant, they probably kill each other. So it makes no sense whatsoever. Right. The lie about being in retirement trying to convince a retired guy to do one more job. When a guy is retired. A guy is retired the lie about garage bands. Not all garage bands have great guitar players singers and drummers they just don't but in the movies. They always do the lie about space helmets. Whenever somebody is in a space suit. There are always lights inside the helmet to eliminate the person's face. And evidently that is not the case in real life the lie about catching flights last minute airport dashes, although your wife seems pull that off. She pulled it off last time she pulled it off last. And by the way, she threw that up in my face when we were traveling to Aberdeen's you wanted to get their Earls. I wanted to get there early. And I said, you didn't you learn anything about the the last time you sent me a text that said sweet baby Jesus, I just barely made it on. And she said, well, I made it on. That's what she learned. The lie about computers shooting a monitor to destroy computers. Hard drive that is not how it works jumping out of a window people jumping through windows, breaking them and landing on the shards, but not getting a scratch does not work the lie about guns. The gun that never runs out of. Well, it's ever. Or jams or in Asia. Exactly. And they do sometimes. Well, if it wasn't for these lives, though, and the way that we all just swallow them. We wouldn't have morons of the news because because people by any of the morons in the news stories like that only works in the movie. Yeah. I swear to God some of the on stories, I think that they see it in a movie, and they do it expecting to replicate. Whatever the outright was. That's what happens next. That's. Thank you so much for listening to the Bob and Sheri podcast, and the Bob and Sheri odd cast, we would love if you would subscribe rate review and share it with a friend on Facebook, Twitter, Instagram wherever you go. And thank you again for listening.

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