35 Burst results for "Westchester County"

HUD's Tactics to Weaken & Destroy Zoning Laws for Democrats

Mark Levin

01:38 min | Last month

HUD's Tactics to Weaken & Destroy Zoning Laws for Democrats

"Their new tools are accessory dwelling units a to use which can be apartments or garages and stand-alone dwellings Large multi-family transit oriented developments and surrounding train stations and bus depots The efforts are being fueled by housing activists and progressive think tanks like the brookings institute Which declared in a January 2022 article quote by some measures the suburban counties around New York City have some of the worst exclusionary zoning in the nation To understand the hostility to suburbs some background is useful The initial strategy was to usurp local control through litigation brought by hud It had limited success because to eviscerate local control had had to prove racial discrimination Which by the 80s and 90s had been largely eradicated Saha tried other tactics in 2900 and a housing activist forced New York's Westchester county into a settlement to build 750 units of affordable housing due to the county sloppy reporting of its federal housing grants The hunt then hud tried to use the settlement as a wedge to expand agreement And forced Westchester to sue individual municipalities to change their zone Hud's efforts failed due to its lack of statutory authority due to New York's constitutional protection of local zoning Because then county executive rob astorino now running in the Republican gubernatorial primary to challenge hackle Fought to protect the municipalities

Brookings Institute HUD Saha New York City Westchester County New York Westchester Rob Astorino
Sebastian Went on an Unusual Mission for Salem...

America First with Sebastian Gorka Podcast

02:31 min | 6 months ago

Sebastian Went on an Unusual Mission for Salem...

"But yesterday I spent the whole day with my colleagues from Salem, the incredible Dennis prager my rabbi with Eric metaxas with Larry elder. And one of our newest podcast members from the podcast stable, the incredible founder, the president of turning point USA Charlie Kirk. And it was an unusual mission. I hadn't done this before. I've been interviewed many times you've seen me on TV. I've been part of documentaries like Amanda milius is amazing the plot against the president. But yesterday, we were invited to do something a little bit new. We sat down in a lovely facility. It was a bar that had been shot down for our purposes for filming. And we were part of a new movie by dinesh de Sousa the great dinesh decision the man who was politically persecuted and imprisoned by Obama, and who was then later pardoned by my former president Trump. And he has a new film that is coming out in April imminently. It was teased by Greg Abbott at the Texas rally with president Trump at the weekend, the trailers out there. It's called 2000 mules. Hashtag 2000 mules. I wasn't sure about the title, and I can't divulge everything that's in the movie, because well, I believe, and I told you this much, and I think my team here agreed with me. That we have the evidence. After that video was made available out of Westchester county. Of the local police, intercepting in the dead of night, actually in the wee early hours of the morning, an unmarked jumbo jet being accompanied by CIA contractors from the mvm LLC company in Virginia. Ferrying hundreds of illegal aliens. Across America as those contractors said, on video, with the audio, into the body cams of those police officers. We don't want the media. We don't want attention because we don't even know where these illegals are ending up in America. It's above my pay grade, and do you know why? We don't want the attention because of whose in office. Because everyone knows it's

President Trump Eric Metaxas Charlie Kirk Amanda Milius Larry Elder Dinesh De Sousa Dennis Prager Salem Dinesh Greg Abbott USA Mvm Llc Barack Obama Westchester County Texas CIA Virginia America
Project Veritas Founder James O'Keefe Walks Us Through the Day His Apartment Was Raided by the FBI

The Charlie Kirk Show

02:27 min | 7 months ago

Project Veritas Founder James O'Keefe Walks Us Through the Day His Apartment Was Raided by the FBI

"The FBI snatches your phone out of your hand. Yeah, what happens after that? They take the phone. Finally, you're gonna behave yourself, et cetera I'm paraphrasing these agents. There were about ten or 12 of them all wearing masks. Westchester county, they had a vest on. It said FBI jackets FBI. It kind of looks like one of those people. 30s and 40s mostly. And finally, you know, they do this search my home for two hours. I have a two bedroom apartment. And they would move me into the one room and search the other room so I couldn't see what they were doing. Is that legal? I don't know. Charlie, this whole thing, this whole thing is illegal. The whole premise is illegal. The attorney general of the United States Merrick Garland put out a memo in July, explicitly prohibiting these search warrants against the press. The New York Times Michael Schmidt, who's been writing articles about us every week, even he said, this is a really aggressive move for the FBI to execute a search warrant against the media company is the most aggressive thing they could possibly do. And there are laws against it. And so he's not a journalist. Well, the privacy protection act doesn't make a distinction whether you're considered a journalist or not. You can't do this. So this happens, and finally, I'm sitting on my bed, they've searched the whole place for two hours taking stuff. And they make me sign the document. Only my phones left my iPad on my laptop. Very unusual. And finally, that the lead agent is the shorter guy with the scruffy beard. I think his name is Tony. He looks at me and he says, mister O'Keefe, do you have any questions? And I'm sitting there. I guess I'm in a state of what might be considered shock. Not yet fully in shock, just like this is like a dream sequence. I'm still dreaming. I'm still asleep in my bed at this. I can not believe that I'm going through this. And there's like a couple agents hovering over me the whole time. And this lead agent Tony says you have any questions. And I almost said this Charlie, I did not say this because experience has taught me, don't speak to federal agents without an attorney present. But I almost looked right into his I looked right into this guy's eyes. I guess he could hear me say it even though I didn't mouth the words. And I said, you ever raid a reporter song before Tony? But I did not say those words. And I actually believe that half the people in my apartment, these FBI agents, maybe maybe half of them were actually fans of project veritas. And maybe they're being told what to do. Maybe they even they go, what are we doing? What is this country coming

FBI Merrick Garland Westchester County Michael Schmidt Mister O'keefe Charlie The New York Times Tony United States
DA: No charges for Cuomo from allegations by 2 women

AP News Radio

00:41 sec | 8 months ago

DA: No charges for Cuomo from allegations by 2 women

"No no charges charges will will be be filed filed against against Andrew Andrew Cuomo Cuomo after after allegations allegations by by two two women women former former New New York York governor governor Andrew Andrew Cuomo Cuomo won't won't face face criminal criminal charges charges stemming stemming from from allegations allegations of of unwanted unwanted kissing kissing by by two two women women one one of of them them a a state state trooper trooper assigned assigned to to his his detail detail Westchester Westchester county county district district attorney attorney Mimi Mimi Rocca Rocca says says while while there there was was evidence evidence to to conclude conclude the the contact contact the the woman woman described described did did occur occur it it does does not not merit merit charges charges a a report report in in August August by by New New York York Attorney Attorney General General Leticia Leticia James James chronicled chronicled accusations accusations from from eleven eleven women women against against Cuomo Cuomo that that led led to to his his resignation resignation from from office office Cuomo Cuomo has has attacked attacked the the findings findings as as biased biased and and inaccurate inaccurate I'm I'm Shelley Shelley Adler Adler

Andrew Andrew Cuomo Cuomo New New York York Westchester Westchester County Mimi Mimi Rocca Rocca Cuomo Cuomo Attorney Attorney General Gene Shelley Shelley Adler Adler
Man Kills Three People Then Shoots Himself At Daughter's 9th Birthday Party In Brooklyn, New York

Sean Hannity

00:41 sec | 1 year ago

Man Kills Three People Then Shoots Himself At Daughter's 9th Birthday Party In Brooklyn, New York

"A Westchester County man's behind a murder suicide in Brooklyn Monday night. 45 year old Joseph McCrimmon of Mount Vernon fatally shot his longtime girlfriend before killing both her daughters on Lee, The couple's nine year old order hiding in a closet was spared. Everyone was gathered for her birthday party on Tuesday in officer described his meeting with the lone survivor interaction with the young lady last night. She's a tremendously brave Brave young lady, very smart, very bright and we're gonna do all we can to ensure she has a bright future dead or the suspect along with 45, year old Rashida Barzee, 20 year old Soleil, Spears and 16 year old Chloe Spears. Meanwhile,

Joseph Mccrimmon Westchester County Mount Vernon Brooklyn LEE Rashida Barzee Soleil Spears Chloe Spears
Portrait Of: Gabby Rivera

Latino USA

05:47 min | 1 year ago

Portrait Of: Gabby Rivera

"On a monday afternoon. Writer gabby is visiting her local comic bookstore. It's a place in downtown oakland. that's called cape and cowl. Remember have come in for like adventure comics and stuff. What'd you got anything fun. Anything a little poking around this is where gabby looks for heroes who are not your basic white guy. I'm gonna grab that like you know girl kicking as basically right like i wanna grab. A miss marveled sues as gabby is flicking through at the comic bookstore. There's a young man who's wearing thick black glasses and camouflage jacket and he spots you. Miss america america is america chavez. That would be marvel's first. Latina queer superhero gabby began writing for her in two thousand seventeen. She wrote twelve comic books about america's adventures as a spangler speaking college student who can also punch through dimensions of time and space miss america. That's my girl. It was important to me. I appreciate that despite her happiness at chatting with a fan gabby hasn't always found community in the comic book world as sometimes on online space says it can be like or you're not telling the story writer. You shouldn't tell the story for gabby. The in-person experience has been a lot more positive. Whatever you're doing here. He's like whatever magic. You're actually a witch. Keep it up from media. It's let usa madonna wholesome and today a portrait of writer gabby playback before gabby libra got into writing comic books. She wrote juliet takes a breath. It's a twenty sixteen novel which is a coming of age story about a young queer latina. Who leaves the bronx which is where she grew up and that novel got her. Some attention from an unusual place marvel comics. They ask gabby if she would be interested. In writing specifically for their superhero america these after decades featuring mostly white male heroes. Marvel comics has recently been making an effort to introduce more women where people of color and lgbtq heroes in their comics. Some people were angry with these changes shortly. After gabby began writing for america chavez. She started getting threads and being harassed. This was a tough time for gabby. Suddenly she was swept up in an online backlash called comic escape which criticized. The comic book industry's attempts to be more inclusive. I sat down with gabby to learn more about her beginnings as writer and about her experience. Shaping queer latinas superhero during a really tense moment. Gabeira welcome to let the usa. Thank you maria. I'm so excited to be here with you. I'm excited to excited to so your favorite term for yourself is what quirky rican is what you are on instagram. But you love to call yourself a nerd. Right yeah I love nerd. Butch thea loverboy. I have a couple of terms for myself. Keep on going going. I think butch the is really the one that i'm embodying these days right because everybody has a bush the you know. She's got her fade. She's got her corona. She's sitting at the barbecue in the back as she loves you. So much me. You grew up in new york You are not only new yorker. you're from the bronx. So tell us little. Bit about little vera growing up in what part of the bronx and what life felt like. Oh my gosh. I was just a little baby in the eighties. Growing up my neighborhood. Was you know that kind of mix of like bronx lake hood ish but also some Suburban right at that intersection of westchester county in the bronx. I had my grandparents. My mother's side living in the house with us and we have my father's family like two blocks away so i was also always surrounded by like my puerto rican family and we went to church. I grew up. You know super religious pentecostal. Puerto rican evangelical speaking in tongues. All of that. You know it's also terrorists kind of like a traditional quote american sort of upbringing rate lake My parents my mom was a teacher. He knows so. She was taught kindergarten of thirty five years in new york city. My dad was a salesman for gov will stelle off from most like thirty years of his life so there was kind of this lake nuclear family. Whatever puerto rican middle-class looks like the bronx very strict but also very secure households and in the middle of that we were in the bronx and there was definitely struggle violence. It was wild to be in so many lake constrains morally good controlled environments right and then have all of this like beautiful neighborhood. Chaos real life. Real people happening all around me.

Gabby America Madonna Wholesome Gabby Playback Gabby Libra Chavez Marvel Gabeira Oakland Butch Thea Loverboy Juliet Bronx Bronx Lake Hood Butch Maria Vera Westchester County Bush Puerto Rican New York
New members of Congress representing New York sworn in

Meet the Press

00:31 sec | 1 year ago

New members of Congress representing New York sworn in

"Congress convenes for the first time in 2021 today, with two groundbreaking swearing in ceremonies from members from New York or from Bloomberg's tiny's Pellegrini one his Bronx representative Richie Torres, He's becoming the first openly gay black at let next member of the House, he'll replace Jose Serrano. Who is retired after 30 years in Congress, and the other is Monday. Air Jones, the first openly gay black member of Congress, and he represents parts of Rockland and Westchester County, replacing need a Louis who also decided to retire.

Richie Torres Congress Jose Serrano Pellegrini Bloomberg Air Jones New York House Rockland Westchester County Louis
"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

03:24 min | 1 year ago

"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

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I've <Speech_Male> got a video blog on <Speech_Male> business. Plan and intellectual <Speech_Male> property <Speech_Male> at of course are <Speech_Male> very famous. <Speech_Male> Hatton ability is <Speech_Male> not a shark tank. <Speech_Male> Pitch <Speech_Male> blocked post <Speech_Male> what you probably <Speech_Male> should read as well <Speech_Male> read that <Speech_Male> over on vernal <Speech_Male> dot com. <Speech_Male> Thank you everyone for <Speech_Male> listening polina. <Speech_Male> Thank you so <SpeakerChange> much for <Speech_Male> for coming off. <Speech_Male> You're <Speech_Male> welcome <Speech_Male> will speak to everyone again. Soon bye bye.

Mackenzie
"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

04:06 min | 1 year ago

"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"I found a great product and the company's say it's grown expanded to have more different day now. Backpacks common different size. That have more sort of fashionable leading many things for business a digital crowd funding to crowds of show the product visit. Okay give us money. It's pre purchase appropriate because you actually have crowdfunding house. Types can do like a kind of purchase preorder crowdfunding. He can breathe general on may say. Hey i have a just give me the money because you like me but you also do get debt. Crowdfunding any can do equity crowdfunding and there is one company in england to be accompany company. They basically they have equity crowdfunding. I think i've heard of equity crowdfunding for movies. And then.

england
"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

05:04 min | 1 year ago

"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"Your office Suddenly have not from state regulatory body on knock from dan. I don't know microsoft. Florida saying dude fridging our part on infringing this legislation on you how it goes this license and all of sudden everything is gone. Because he didn't do this initial tracks and this is the it's another factor way Stops file because they don invest enough from the beginning to do the checks. And i mean it and when users checks if my the that okay actually my deal not fly but then you are you have a bill to pay and you have as much most down the road and you know what else i think. One of the other the other items a lot of a lot of business owners really forget is that an angel investor venture capital is very difficult to receive and in a way. It's it's of a matching game so that that if they're hanging their hopes on that it's it's probably a business that's not going to be successful because it's hard to go in that direction. Well now we get into the interest in discussion. Okay you prepacked. Plan the analyzed generalize. You're different supply and demand scenario because this is also important to look. Because you don't want to be in a situation where a you have a great product etcetera you launched it and it's just sold out so quickly because it's so great and then because no one else can sort of get it any more than the candidates go okay. This is not a serious business. Forget it so. When you're done all this thanks you have ready you. You have all this paperwork. Ready have simulations ready. Have your budget ready. Have different scenarios Ready you've ready for the diligence and not.

dan microsoft Florida
"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

04:11 min | 1 year ago

"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"It but for me bank loan in europe would be one of them quite solid consider. Yeah i would say. I would say here in the united states. That's actually not a very easy avenue to to take just because it's personal guarantee the rate is definitely not going to be that low and it's based upon an idea that the bank has to take Faith on but as we as we probably have a very diverse audience. I feel like we need to cover different options that europe might not reckon united states but something works really well in the united states really might not work in europe up so basically we have this perception that okay we might get easy money from private equity but wanting you think about it. Is that how many people think it's quite a lot of people thinking about this. So dead guys who koran the different funds they get a lot of applications and because they are not in a chargeable business. They give money beat best money but they want to make return on the money. They're not bad to just give it out. No they're not charity. Knows that this thing is the because we do have a decorate night situation. We have the more risk that will be. Also deploying higher scrutiny at analyzing the business short comes down is okay you have the business or startup. You want to develop it you want to grow. You need to prepare for it and you need to have money doing this. And when you going to the bank or the private equity fund etc you need to show is if you have something in terms of what is your idea. I you having a product or are you developing some sorta digital business or video developing a platform or you developing application to meet Something some need that there is nothing exist on the market can make that me. I mean that sounds like what is your business plan. And what is it brand and before we even get to..

europe united states
In New York City, snowfall tops all of last winter’s.

Morning News with Manda Factor and Gregg Hersholt

00:17 sec | 1 year ago

In New York City, snowfall tops all of last winter’s.

"Northeast this morning, dealing with heavy snowfall from a powerful winter storm. We haven't had one in a while, but I'm already exasperated Man in Westchester County, New York, 10 Inches fell in New York City, the most there. Almost five years, UPS has issued a service alert, saying there could be unavoidable delays because of the snow

Westchester County New York City New York UPS
"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

02:37 min | 1 year ago

"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"There. <Speech_Music_Female> <Advertisement> I know that there are <Speech_Music_Female> some musicians. <Speech_Music_Female> Who own <Speech_Music_Female> or copy have <Speech_Music_Female> copyright or trademark <Speech_Music_Female> their <Silence> own image. <Speech_Female> Is it <Speech_Female> necessary to do that. <Speech_Female> And what does <Speech_Female> that mean. If there's relation <Speech_Music_Female> that has copy <Speech_Music_Female> written their image <Speech_Music_Female> and you take <Speech_Music_Female> a selfie with them. Can you post <Speech_Music_Male> it on your instagram. <SpeakerChange> <Speech_Male> <Speech_Male> <Speech_Male> So <Speech_Male> when you're dealing with photographs. <Speech_Male> <Speech_Male> <Speech_Male> There are <Speech_Male> generally <Speech_Male> a lot of photographs. <Speech_Male> Multiple <Speech_Male> rights involved. <Speech_Male> So there's the right <Speech_Male> of the <Speech_Male> photograph <Speech_Male> the copyright in the <Speech_Male> photograph and <Speech_Male> if there are people in the <Speech_Male> every single <Speech_Male> person has a right <Speech_Male> to his or her own <Speech_Male> name image <Speech_Male> and likeness <Speech_Male> as you <Speech_Male> <SpeakerChange> as you've <Speech_Female> probably heard <Speech_Male> or <Speech_Male> only if they've specifically <Speech_Male> everybody everybody <Speech_Male> knows everybody <Speech_Male> does <SpeakerChange> <Speech_Male> everybody <Speech_Male> does. Yes <Speech_Male> but <Speech_Male> <SpeakerChange> <Speech_Male> how <Speech_Male> those treated by state <Speech_Male> laws because that's not <Speech_Male> a federal issue <Speech_Male> are totally different. <Speech_Male> Yes <Speech_Male> if somebody's famous <Speech_Male> for if somebody <Speech_Male> is not fast <Silence> <Speech_Male> so <Speech_Male> <Speech_Male> it's <Speech_Male> going to <SpeakerChange> depend on. <Silence> Who's in the photograph <Speech_Male> <Speech_Male> <Speech_Male> And what <Speech_Male> the purpose is <Speech_Male> of the photograph <Speech_Male> so in some situation <Speech_Male> like that. If <Speech_Male> it's you an <Speech_Male> you <Speech_Male> know somebody famous <Speech_Male> who you you guys <Speech_Male> radha show <Speech_Male> together or something. <Speech_Male> You took your picture <Speech_Male> of you know. You took a picture <Speech_Male> that they pester <Speech_Male> instagram. He said <Speech_Male> look. I had a fun night. <Speech_Male> Great <Speech_Male> if <Speech_Male> kicking the picture of <Speech_Male> somebody <Speech_Male> walking out of the pharmacy <Speech_Male> and that i <Speech_Male> is holding the <Speech_Male> bags from the pharmacy <Speech_Male> is person. Just <Speech_Male> shopped at the pharmacy <Speech_Male> and the <Speech_Male> pharmacy bias. The photograph <Speech_Male> of the paparazzi. <Speech_Male> Who took <Speech_Male> it. And then <Speech_Male> you start saying <Speech_Male> look who shops at our <Speech_Male> pharmacy. Yes <Speech_Male> this happened two years <Speech_Male> ago and <Speech_Male> yes <Speech_Male> that's going to be a violation <Speech_Male> because <Speech_Male> of of <Speech_Male> of the name image and likeness <Speech_Male> <Silence> a statute must <Speech_Male> like <Speech_Male> so. <Speech_Male> Yeah they're going to be <Speech_Male> depending on <Speech_Male> a purpose <Speech_Male> depending on <Speech_Male> the you know <Speech_Male> who it is. <Speech_Male> There's going to be <Speech_Male> a whole bundle of <Speech_Male> rights in there <SpeakerChange> too. <Speech_Female> <Speech_Female> <Speech_Female> I just learned that. <Speech_Music_Female> I own something for <Speech_Music_Male> free. <Speech_Music_Male> <Speech_Music_Female> <Speech_Male> <Speech_Female> Thank you for that <Speech_Female> <SpeakerChange> <Speech_Female> finished copyrighting. <Speech_Male> <Speech_Male> <Speech_Male> It mean to scare <Speech_Female> you <Speech_Female> scare me. <Speech_Female> You informed me. <Speech_Male> <SpeakerChange> I appreciate <Speech_Male> it all <Speech_Male> right. Well thanks <Speech_Male> for coming on and ask them <Silence> the bunch of questions <Speech_Male> <Speech_Male> <SpeakerChange> right. <Speech_Male> Well this has been the <Speech_Male> law business. Podcast <Speech_Male> <Speech_Male> you can visit burn. <Speech_Male> Allow dot <Speech_Male> <Advertisement> com and draw <Speech_Male> <Advertisement> your <SpeakerChange> <Speech_Female> wartime <Speech_Female> terrain <Speech_Male> dot com. There you <Speech_Male> go. Thank <Speech_Male> you my friend for coming on.

"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

04:19 min | 1 year ago

"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"How long does that copyright last us. Oh the fun question under the one thousand nine hundred seventy eight act if you want answers for prior to nineteen seventy-eight. Trust me when. I say i keep cheat cheat on my computer because that is so complex that iran wears chart. So i can't even. I can't keep pre seventy eight in my head. So after nineteen seventy-eight a registration on a copyright lasts either seventy five years after the death of the author if the author owns the capri your. Yeah maybe it's a little too long but we'll get to that war if a company or corporation's one hundred twenty years after the date of registration. How come company or a corporation has more rights than the composer But when you think about it. It's one hundred twenty years from public from the date of registration if a company or or composer. It's a company or pay five years after the deaths right. Generally we're thinking kind of but but but now the reason why it's so long is because in the mid nineties there was a guy you may have heard of his name. Sonny bono sonny bono. Did well sunny if you remember. It was also congressman sonny bono from. That's right from california. Big piece of legislation is of course the sonny bono copyright term extension act because in the nineties a little company called disney had a little thing called steve really That was going to be entering to me. So the copyright term extension act extended anything at any all copyrights at the time out to the term that we say that we stated that it is now out. The big question is that. I think it's i forget if it's twenty. Twenty one or twenty. Twenty two but Steamboat willie will be expiring and going into the public. And it doesn't seem as if congress arou- it doesn't seem as if congress wants to do anything but i don't think that extending the length of copyrights is going to be high on the list of priorities. Now go into freedom so yes so we're talking about talking about not the character but we're talking about the work itself would going public domain And so yeah. That's going to have some interesting long-term effects but Just just to let you know. There were people who did sue stating that. The length Was the length of the copyright term extension act was too long and The supreme court ruled nine. Nothing that the The constitution says that it's were limited times and as long as there's a number on it so you're it says one hundred twenty years or the life of the author plus seventy five. Those are definite times and therefore it's it is constitutional some.

sonny bono iran Steamboat willie congress disney california steve supreme court
"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

04:06 min | 1 year ago

"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"In. Yeah that's it. Well thank you for coming. And so let's talk a little bit about the copyright stuff especially for for the musician especially the musician inside while the you've gotta musicians inside outside so there are so many questions about copyright that i think so many musicians will want the answers to and i know that you can help us out so i've got some questions for you today. Hit me with the questions for okay. My first question is why do musicians need to copy. Write their music. It can.

Latimer Offers Plan To Help Ensure Smooth Voting On Election Day 2020 In Westchester County, New York

John Batchelor

00:16 sec | 2 years ago

Latimer Offers Plan To Help Ensure Smooth Voting On Election Day 2020 In Westchester County, New York

"Dot com was just account executive George Lattimore, releasing a four point plan aimed at offering assistance of the Board of Elections on November 3rd. It includes assistance with additional polling place inspectors replacement polling sites, Additional temporary staff. For absentee ballot counting and

George Lattimore Account Executive Board Of Elections
Jamaal Bowman defeats incumbent Eliot Engel in New York primary

All Things Considered

00:46 sec | 2 years ago

Jamaal Bowman defeats incumbent Eliot Engel in New York primary

"Defeated 16 term House incumbent Elliott Angle in New York's Democratic primary. Danny Lewis of member station WNYC reports. Eliot Engel has represented parts of the Bronx and Westchester County since 1989 and chairs the House Foreign Affairs Committee. But after a hotly contested primary, former middle school principal Jamal Bowman has come out on top. This contest laid bare the ideological split that divides the Democratic Party angle was backed by House Speaker Nancy Pelosi, as well as the Congressional Black Caucus. While the political newcomer Bowman won the backing of high profile progressives, including senators Bernie Sanders and Elizabeth Warren and New York representative Alexandria, Ocasio, Cortez. With no Republican opponent, Jamal Bowman is expected to win the seat in November for NPR news. I'm

Jamal Bowman House Foreign Affairs Committe New York Elliott Angle House Speaker Nancy Pelosi Term House Democratic Party Congressional Black Caucus Eliot Engel Danny Lewis Wnyc Westchester County Bernie Sanders NPR Elizabeth Warren Principal Ocasio Representative Alexandria
Florida visitor suspected of spreading virus on return to NY

AP News Radio

00:46 sec | 2 years ago

Florida visitor suspected of spreading virus on return to NY

"Health officials are investigating whether someone returning to the New York City area from Florida spread the corona virus at a high school graduation in suburban Westchester county governor Cuomo announced the investigation Saturday after New York New Jersey and Connecticut enacted fourteen day traveler quarantines to try to check the spread of the virus a person who had recently travelled to Florida and attended the driving graduation ceremony at Horace Greeley high school or a related event a week ago in Chappaqua subsequently began showing symptoms and tested positive for covert nineteen the governor's office said in a statement since then for more people who attended the ceremony and have contact with the first positive case have also tested positive Julie Walker New York

Florida Cuomo New Jersey Connecticut Horace Greeley High School Chappaqua New York New York City Westchester County Julie Walker
New York congressman caught on hot mic at protest event: "If I didn't have a primary, I wouldn't care"

WNYC Programming

04:43 min | 2 years ago

New York congressman caught on hot mic at protest event: "If I didn't have a primary, I wouldn't care"

"Christina of all the Democrats in the New York City congressional delegation and officially they're all up for re nomination tonight why is Eliot Engel the wind who's the biggest target for the progressive wing who in fact in New York City New York times says is the most endangered incumbent in America well I think that you know angle is has been framed as is absentee on the job and I think that we walk around the district and we talked to quite a few voters they think that he's spending far too much time in Washington DC and is essentially lost touch with his community and his constituents over the three plus decades he's been in office and so we remember twenty eighteen and that's how A. O. C. was able to be successful by doing the hard work pressing the flesh pounding pavement knocking on doors and articulating a message in a vision for the district why should we be one of the poorest districts in you know not just New York state but in the country why should we have someone who seems as though he's more concerned with his friends and colleagues in Washington DC if not of the residents of New York and so that compounded with just a few weeks ago when congressman Engel was caught with a hot night essentially saying you know I wouldn't be here if I didn't have a primary I think those those factors all present the interesting night that we just Macy I have that clip and I'm gonna play it this is a gaffe caught on an open Mike made by angle that might be impacting this race he was waiting for his turn to speak at a black lives matter of police reform rally when he said when everyone else if I didn't have a primary I wouldn't care and here's a short sound bite of Bowman for people who haven't heard his voice reacting to angle because he hasn't run a strong campaign that's connected with the people and and is built on deep relationships and love for the community all we could do is attack can send mailers and and take this dark money and you know and run these commercials but the people know the difference to people know we're rooted in love and support and that what that will never go away so so Bridget the hot my calf I wouldn't care if I didn't have a primary there is a possible benign explanation for this in the context of the crowded stage he was on and that's that he didn't mean he wouldn't care about the issue he wouldn't care about making sure he got the microphone time if he didn't have a primary it is that when he says he meant and how big a deal has this proven to be so far if you could tell you know I think the challenge with this as of course comes after some reports about how angle was so absent from the district throughout the corona virus pandemic and so once those stories were have been out there and that that issue became an issue in this race and then we had George Floyd killed by police protests in the streets and then this black lives matter protest it it is a difficult hot Mike moment to explain away and PS why does anybody think that Mike's are non when they're in front of them maybe were radio people so we just always assume the make it a lot but like you know you would think it was not this is a long serving representative at a public event and so the the setting and the timing and and all of these factors just made for a bad situation but this is a fascinating race to watch the book the Bronx Westchester stir border and and how did the vote is going to play out on either side of this district you know I'm still seeing tweets as of now showing lines at poll sites in Yonkers earlier this morning Brian on your show when I was on and you had a voter who couldn't find his poll site we I followed up with with Bruce and he was a voter in Yonkers and he after we after we found out that the Westchester County Board of elections polls that look up function was not working we called we found out where his full site was it sounded like it was a a new location for him and then he told the board of elections after that he was going to vote absentee and then he was told much to my chagrin that he couldn't do that because the postmark deadline was for the day before and so I had to tell them no act you can still vote today so a lot of confusion up

Christina Eliot Engel New York
Changing Bodies and Eating Disorders in ages 50+

Nutrition Matters

05:58 min | 2 years ago

Changing Bodies and Eating Disorders in ages 50+

"Side of going through this and how to navigate it. With a little more gentleness and peace. Erica. Welcome to nutrition matters podcast and thank you so much for joining me today. Thank you pay just pleasure? Air Cuddly. You just take a minute to talk about who you are what you do. Where you live kind of any relevant information again. Of course so I'm a registered Dietitian of course and I am in New York. I'm in Westchester. County, which is a suburb of New, York and I have an office. They are I have two other Dietitians who work with me and I've been a Dietitian for a long time. My God, thirty five years. I was thinking about that You know when I started out as a really traditional hospital are D-? but my career got really interesting. I wonder if you want me to talk a little bit about sort of that history, yeah, go for it. On a cliff's edge with the IT got interested. Tell us what got interesting. You know when I when I was first. I! You know I thought to myself I. Don't know I just don't want to work in a hospital. So what I found is I worked for a company Mead Johnson. They sold in formula and nutrition supplements United worked at a cancer hospital, so I was very familiar with on nutritional products, and so I figure out I'll take a jog and I was a sales person, and it's a really stressful job. I'll just say and I can't imagine anyone knowing what it's like to walk around walking through a city with samples of baby formula. Selling to doctors offices was really stressful but I did it. It was interesting. I learned how to sell. And then I just signed up, so it's really not using attrition skills, so I wonder I wonder public relations is, and I somehow got into public relations it was it was in the early nineties, and not not that any Dietitians we're working in public relations. didn't even know what it was, but I ended up working for a couple of different companies, and I was promoting primarily weight loss products. Things like light cheeses, artificial sweeteners thinking about this vitamins and minerals even sold the OP too fast I program. You know was part of that whole thing when Oprah. Lost all this weight for the first time, and she had this whole red wagon filled with fat and she. Dragged it across famous iconic moment. Yeah, no I actually grew up watching Oprah. Loved loved loved her, so I know exactly what you're talking about. So that was yeah I was a that was my whole thing I was Now I was in public relations and press releases about that amazing moment, and you know. I just did it for a while and I realized I just missed counseling I missed working with patients so No, that was sort of a ten year period of time that I've tried. Lots of different areas and I think is amazing. That has dietitians. We can work in so many different areas but I think I realized that. This whole thing with promoting diets just didn't feel right to me. So at that point I actually ended up having kids and I took a little time off and I got back into patient counseling by by way of doing a couple things I worked at a college teaching nutrition and I started to private practice Know which I did sort of around around raising my kids Kinda crazy worked out of my home so I just remember it being a really chaotic time now thinking now, Sir postmenopausal thinking back then how I had these kids and I tried to having practice private practice in my home, running around like crazy I mean it I just think to myself. We're super women that we can do it all so That's kind of back into page counseling. Yeah, that's that's a lot. That's a big. Transition to go from. That world to like okay now I have young kids, and I'm running a private practice. That must've been a must have been a lot. Well, it was a lot I. Did it gradually you know and I wanna say that I was relief fortunate that I was able to do that. You know not. Everyone is able to decide the hours that they want to work. It was very fortunate so what I did at that time besides being a Dietitian is I also realized how much I loved exercise and I became a personal trainer, so I ended up having this this. Ridiculous when I think about it a gigantic Jim in my home and became a home. Office where I'd have clients coming in I that time it was thinking it was sort of the early nineties into the mid nineties, helping clients with weight loss goals and the barriers to say helping them get. Healthy and strong getting fit, you know exercising and eating well thinking you know, just move more eat less than you'll lose weight. That was unfortunately my motto back then and I I have a little shame thinking back about it, although we only know, we know when we know it. And of course now I, realize how much potential harm that was causing but that private practice that I was in really grew around around my kids, and so as they got older, I was working more and. I ended up seeing a lot of families and a lot of kids at that point with I'm just gonNA. Put this in quotations because it really doesn't mean anything with weight concerns, so pediatricians referred a lot of families to me with kids that were in the quote, unquote, higher way categories and I taught. This program called shape down I. Don't know if you've ever heard of that but it was a weight loss program for I'm just GonNa put this again for kids that families. That's what it was and I I started sissy, a lot of eating disorders and serve. That's where. My interest in working with eating disorders came around just seeing seeing the harm of of these messages that these kids were getting, and the parents were frantic that their kids were in larger bodies and You know I think about it. That was sort of my defining moment of

Private Practice Oprah Registered Dietitian Mead Johnson Erica Westchester York New York JIM
Coronavirus: New York to open in phases

Mornings on the Mall with Brian Wilson

01:05 min | 2 years ago

Coronavirus: New York to open in phases

"It was about New York show shall we he governor says we're going to re open New York in stages which is smart New York like a lot of states as we know it has a very a high concentration of urban center well what she did out of New York what if you've never been there but once you get north off off the island you can also of the island of Manhattan and you get north you got Westchester county but once you get north of there it's it's a farm land aids acres and acres of nothing and it's beautiful beautiful country so it's two totally different experiences with corona virus they're not riding the subway a lot of them don't have neighbors for acres and acres and so the governor now has said that the five rural regions in New York will partially reopen today they're going to start with curbside retail construction and manufacturing New York City the oil is still you know they're not changing anything there seems like a smart

New York Manhattan Westchester County New York City
NY & NJ report deaths of young children possibly COVID-19 related

AP News Radio

00:50 sec | 2 years ago

NY & NJ report deaths of young children possibly COVID-19 related

"Three young children have died in New York in New Jersey from what officials confirm in at least one case is coated nineteen and are investigating in the other two New Jersey governor Phil Murphy said yesterday a four year old child has died from the corona virus this is the first death in the state in anyone under eighteen the only additional detail given was that the child had an underlying health issue also yesterday new York's governor said a five year old boy died of an illness possibly linked to the corona virus governor Cuomo said there been seventy three reported cases in the state of children becoming severely ill with symptoms similar to Kawasaki disease and toxic shock syndrome Westchester county health officials say they're investigating the death of a seven year old boy who tested positive a month ago for the corona virus and have the antibodies when he died I'm Julie Walker

New York New Jersey Phil Murphy Kawasaki Disease Julie Walker Governor Cuomo Westchester County
73 New York Children Sick With Rare COVID-Related Inflammatory Illness, 2nd Death Possibly Linked

WIOD Programming

00:30 sec | 2 years ago

73 New York Children Sick With Rare COVID-Related Inflammatory Illness, 2nd Death Possibly Linked

"Code nineteen complication is sickening even killing children with rising cases in New York that rare inflammatory illness possibly related to cope at nineteen attacking children now turning deadly health officials in Westchester county outside New York City confirming a child died at a hospital there overnight from pediatric multi system inflammatory syndrome another five year old in New York City died overnight also believed to have the shock syndrome associated with covert nineteen ABC Stephanie

New York Westchester County New York City
"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

13:31 min | 2 years ago

"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"I can't make ventilators or masks but I can help. Businesses think through their their marketing. Better during this time. And I can't do that either. Actually my bachelor's in computer science so I could but I can't powerful. Yeah what Nearly twenty years out of date on my My on my coding. All right. So let's talk about this Six theme that you pulled out which future yes really interesting. You know the the last five or six laws in the in the book. Talk about how unpredictable. It is Particularly future is who two months ago? We would have been doing this. Exactly the success. You know how Success leads to Arians arrogance leads to failure and that you know so the law of success. The law of failure. The law of hype Yeah so interesting. There's a lot of these that I think play into especially in in Crisis Times wartimes like this like The law of high for example is usually the way things are are usually opposite of what the press says the way they are which is a little controversial so you can blame outraced a little little controversial yes right would say so You know The logic celebration. Don't build on fads build on build on trends. Which is that's the way they write in the book and there's not enough time to unpack all that I was going to say. What's the difference between a fat trend? That's fascinating I think. I think trends. Stay around the the idea that the Internet was a trend wasn't a fad so focusing on those areas. But it's so hard to tell. How do you tell you between one or the other like cryptocurrency? You Are you a Crypto Fan? Yes and no I. I can see the I can see the potential benefits of Crypto. I certainly have had crypto clients On the same token I'm I'm a little dubious about the average person. Say buying into Crypto as well and and we know the governments don't buy new crypto either. Because they want to treat it as if it's an asset not a currency and and deal with taxation from that particular standpoint so I I'm I'm a fan and yet I'm not a fan if that makes sense. Well your cautious right. You don't know yet. It's a fatter. Trend Man Yeah. I think a lot of people are still on the fad boat but I don't know I. It seems like such a logical move are logical progress of where currency is going so well let me give you another another Fatter trend to kind of thought. Which is which is video on your website. Oh Yeah at trend but certainly it doesn't act the way facebook and twitter made made video seem as if people would would grab onto it like in other words it's important to have audio and video files say on your website that does help with. Seo. But I kind of seemed to think that that that the way social media companies were pushing video. It's it was as if nobody would ever want the written word again. That's that is definitely the extreme. Yeah Okay I don't think we're GONNA get ever get so point where there are no words on websites and it's all video but video is here to stay. You know there are all the stats point in right direction. It's IT increases. Search engine rankings. By Up to twenty to thirty percent increases the time you stay on page two to three X. People are sixty percent more likely to buy from a company if if they have video as part of their sales process so yeah a amazing stats around video. The this the album that you're pulling up from social is really interesting Lincoln is a good example that they were Lincoln's always really late to the game around technology and How they roll things out so they were doing live video pretty late. It was like a year after facebook twitter. And the other the other folks but You know they won't say this but it's absolutely true. People who are using video on Lincoln were just you know their rankings. Were getting shot right. rank there were getting retire because they wanted to promote people who had video right so they wanted to show off you know. They wanted new streams to be full of all these videos and so it works. I mean because they own that of course it worked. They fixed the The system sure So you know is it as Is it as is is their hype. Yes there's absolutely hype around. It is valuable absolutely. I think it's here to stay so so let me ask this. Why did you highlight the the one the themes that you did highlight? Yeah there's there's some obvious ones in here 'cause I go back to your question. Which which ones are highlighted during the time like this and I think there's easy ones like unpredictability. There's hype La Sacrifice you know. I think those are all really obvious. Laws that are That happened in crisis times. But you know the law of category really interesting because in a time like this I I want to highlight that one as a special time where companies can reinvent themselves and invent new products. And you know about that as a as a patent firm we might have been handled a new thing or two in our time. Sure you know the story I like to use. Is You know. Maybe there's a barbecue restaurant that was struggling They have a great fan base. And they've never thought about technology you know they've done things the old way shark and now they're kind of force. Your hand is forced to may be considered doing take out and maybe considered doing selling their barbecue sauce. Right why not sell your barbecue sauce? It's it's easier than ever to do that. And many companies out there could could think along those lines and do similar activities. Right they could. They could digit Fi. They're they're offering in a way That helps them in this time and create new new stuff. Do you think it's as easy as Of saying it is probably not but that doesn't mean that I don't find it to be something that's worthwhile to think about. Let me take the first example that you that you said the barbecue sauce. I think a lot of I think a lot of people who are chefs might create a barbecue sauce for a restaurant but might not understand what it takes to go into retail on a barbecue sauce. Those two those two markets are radically different markets. You also have to think about packaging use after think about food regulations which you know from a restaurant standpoint. You might have cleanliness as one particular part of of the regulations that deal with Labor and employment. But if you start selling food now you have to start thinking about how to brand the food. You also have to think about the nutrition in the in the food. Also think about how you're going to to calculate with the nutrition. Facts are in your food. What a serving sizes a lot of stress probably never thought would a serving size was probably just take the barbecue sauce that they create and slather it but now you have to think about what a serving size is you have to get the chemical breakdown for how many calories shelves that Position Self Stabilization. Exactly so so on one hand yes. I understand completely where you're thinking if I'm a restaurant chef at a restaurant and now it can lead you take out and so my my real estate is Cost of gun have have stayed the same but my income has not. Gee that seems like a very simple way of going from one market to the next so I understand your logic completely. They're just eight hymns there that that you know that restaurant owner has never had to deal with before and it's. It's exactly why I've started this class because I think that I'd the topics that you're talking about are easier than people. Assume it to be right so thinking through branding thinking through Validating your market thinking through packaging thinking through how you're going to sell it Yes there are some technical things that you you still have to go through like getting chef's chef's association labeling nutrition. Sure but there are. There are some cottage laws right where you can sell some absolutely from from a health literally so the food is interesting I I didn't mention this. I have a degree in culinary on top of some other degrees that I I got I got it to To impress a girl and it worked so Yeah but I just think now is the time right you know for for that particular company. you you. We have more time or some people have more time to consider inventing. Something creates a category for themselves. It's a great time event. And that doesn't mean that my you know my questions. Again I'm a cynic Lawyer Maitre cynic you know. That's that's that's that's the line that just means if somebody comes to me and they say I have a new New Invention my first question then is what. Your Business Plan That's what I want to say. I WANNA see your business plan as well and you know if not. I've got many referrals for you to go get business plan as well because once you spend money on on trying to get your invention patented getting your name trademarked getting whatever else. You need protected. We we've got You've got to make money on it. That's a whole other podcasts. Yes it is. I'd love to talk to you about the validity of business plans these days. Because my bachelor's is an entrepreneurship. I wrote six six or seven. Different business plans in school and they they are just so worthless. I could have done other things with my time. I could have actually started businesses. I feel like anyway. So yeah the you know. Some of the things like a category You know a lost singularity. I think is is really interesting. It's a to point out in in this time. In each situation only one move will will produce the most substantial results right so It's basically the PARETO principle the twenty rule and so you know really focusing in on on Kinda one activity Especially during this time when you can mark an mentioned the communication is such a powerful tool today right. Yes I call it I call it the sledgehammer right you can do. You can build a house You know it's an important tool to have while you're building a house and it could break things could break bones right so you can do a lot of damage with this tool so be careful of how you communicate So how you market Being absolutely genuine In in your candor Like Avis right Just real about where you are out there. Those are just some of the rules. I feel like are really powerful. Great BOOKS CHECK IT OUT. Awesome so james so thank you so much for being on we are just about out of time So how can everybody find you? Yeah so you can check out. Our website figments F. I G. M. I. N. T. S. dot com.

Lincoln Crisis Times facebook twitter james G. M. I. N. T.
"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

13:44 min | 2 years ago

"westchester county" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"Right everyone welcome to the law and business podcast with me. Is James Quan from figments? How're you doing James? I'm doing as well as I can be thinking feeling the little cabin fever lately Yeah you know there's that The certainly the groundhog day. Scenario of repetition I just had a great Morning check in huddle with the with the team and Just reminding them to break the repetition to stay sane and that was my tip for this week. I think that's very good good tip for this week and I have to check in with my team as as well But our our team is is split between the East Coast the west coast so I generally don't have like a one team phone call. That makes sense. Yeah so so so James. Tell us a little bit about yourself and a little about figment says as an agency. Yeah happy to so. I run a digital marketing firm. Full Service digital firm called Figments F. I G. M. I. N. T. S. DOT COM and We do storytelling that. Actually Peru's revenue results so Start with brand. Storytelling logo design website design development. Because of course we have to admit this last part where we're actually proven results for clients by setting up digital automation Content creation thought leadership. So we can drive traffic and see real results happen and we actually do some of those calls on behalf of the client. So we're really trying to take as much of that funnel responsibility as possible and I've been running an agency now for. Ads are eighth year. Were about twenty fulltime employees And since figments have started about nine companies. Soma a little serial entrepreneur Have a little some startups in some software companies and subsidiaries? I'm actually just got invited to speak inbound. Not sure if you're familiar with the I am certainly familiar. I'm certainly familiar with okay. I mean everybody. Listening is sure so the inbound. It's the largest marketing conference in the world's It's run by the software tool hub spots. Which is very fast growing It's a hot stock to keep your eye on and Yeah just got invited to speak Which is Flattering one one. One particular question didn't you? You certainly said that your agency helps with thought leadership. We ash is a buzzword. But I'm GonNa have you break it down? What is thought leadership exactly mean? Yeah great question. So this day I only tried to ask the great ones man which have so far so a the thought. Leadership is a principal behinds content marketing where today buyers are more informed than ever because they can go online. Begin research blogs They kid just go to Google and start searching. Well what do I need to know? If I'm going to hire a great patent attorney or what do I need to know if I'm going to hire a great agency And you can find a lot of information. The person Who Kim author that. Great content becomes the authority in that world and so This is the category. We call thought leadership if you can start to author a lot of great content all of a sudden you. Your name gets attached to All this All these great seo content all these ricky words When people are searching for that particular niche that particular item your name starts to keep come up more and more and so you become the thought leader in that category assessor. I just wanted to break out the BUZZWORD. That's that's That's all so funny. It's like You know the curse of knowledge that I don't even think about that as a buzzword anymore. So ingrained in mind as a lawyer trains cynic. So I won't get make I WANNA make sure and also Somebody recently said that I that I I. I take a complex ideas and I break them down so that the average person can understand the well so I I do want to try to break. That is a goal of mine is trying to break things down so that everybody can understand as best as possible because that's not always true so let's talk Let's talk about three particular rules that businesses need to remember while you're this pin pandemic is going on our lockdown is going on our self quarantine is going on however would like to define this right now sure. Yeah so interesting when you gave me this. Prompt to think about You know just so that listeners. Now you came up with this idea. The the rules That are highlighted. And it was interesting the way you phrased it because I don't think a lot of people think about marketing in terms of rules and so I kind of had to go back and do a little bit of research myself like what what would be the rules of around marketing and then I stumbled upon A book that I read Probably ten years ago Called the twenty two immutable laws of marketing by outrageous and checkout which is a classic our rhesus toted for having created the category of marketing positioning which is You know something that we Something many companies use on a daily basis. You know positioning yourself. A competitor so highly. Recommend this book anybody listening It is a classic. It's textbook Marketing Literature. You should absolutely check it out. And what else are you doing? These absolutely be trying to better yourself. And this is great book to pick up but There are twenty two laws. We don't have time to go through all the laws here but there's I've found there's there six themes all go over the six teams to give you a general idea of what the book is about And then I thought it'd be good to kind of highlight you know three or four different laws in the book that I think are really relevant today. I think that's all right absolutely. Let's go let's let's jump right into these six themes that you've that you've thought of so so first one is B. I yeah so in the book The first few laws around leadership category mind perception The general principle here is the authors are encouraging you to be I in a category or to be To be the first one that says something. And if you can't be the first one that invented sugary caffeinated drink you can be the first one that has a sugary caffeinated. Drink that tastes like cherries. I don't know so you can You know there's different ways To be the first in In the consumer's mind so Or You could just be the first in their mind or you can be perceived as the best of the I in in a certain way so I think being I is extremely strong law around marketing. I I would tend to agree with you there you know. One of the things that I find interesting is when I try to Hege keyword not with just a blog post but also with one of my video blog posts and I noticed that the SEO when it goes up with video my video transcript maybe some other notes on. It tends to go up because I might not be the first one on the topic but I might be the first one with video on that topic. Yeah absolutely one hundred percent so that principle Tried and true and it makes sense right. I mean if you you're the first to say something it sounds new and we're all we're all addicted to the new and shiny things out there so I think that's a that's a strong law Second one is to own a word so I'm curious as to. I'm curious as to what that means. Yeah so in the general principle here is that if you're going to do marketing well you can latch onto a single word to try to carry the idea of your brand forward So really interestingly the bigger companies you can That you see out there Really in different categories. Mcdonald's for instance I think they They use the word love. Yes I'm loving it. And they use that worldwide as well. It's the same phrase in every language. Yeah right so Coca Cola happiness right. Yes so they kind of key in on this one for one word when fray one idea and the shorter and more simple it can be a simpler. It can be the better so You know we're we're the average while not just average people even smart people. Aren't that smart. We don't we. Can't you know the you're still probably struggling with how I described figments at the beginning of this but if I said something like You know we make we make it easier to sell things for everybody. I don't know so maybe easy. Easy is the is the key word that I want to try to continue to get into people's mind And I don't have the marketing budget of Coca Cola or try to get happiness or love into people's minds but they do and they've done a great job you know they've When you think about you know Mcdonalds bought a BUBBA. You know that was the really poor in this. Let me do all right there. You go you got yeah. O'neal word focus exclusively You know if somebody else has that word. Well it's it's hard to compete so you have to find your own word and I found a lot of professional struggle at that. You know when we do When when we do Networking meetings when we do events. I'm always finding that professionals. Can't seem to get that simple idea out of their vows that that they want to take seventy seconds to describe what they do and really. You should be able to do that very simply very easily. Maybe not in a word but you should be able to do it. Very simply uneasily. Yeah absolutely YEP The third one here is the third. Category Grouping together is Something I call the run matters so in the book the authors talk about how it is a it is a competition. It's a race right where you know there is a best in class. And then there's a second best in class and there's you know and then so on So you have to understand where you are on the ladder. You have to understand that Eventually it'll always become a two-horse race so the you know the The categories that have been around the longest like sugary drinks. Right coke and Pepsi. Yeah there are other players but nobody has the market. Share that coke and Pepsi have there. There's always going to be a two-horse race You know the idea that's If you're not the first on the ladder you can use. Whoever is the first And combat their weaknesses or say that their weaknesses are. Your strengths are. Your strengths are their weaknesses. It's and then Yeah and then. The category is going to become divided. it's always going to become divided So you know you need to plant your feet on the ground and and try to own the own that word be the leader you know So yeah I really interesting Principle here And I have a little story that I think Scherzer's really well If you've been around in the I think it was the seventies Avis did a really great Campaign Avis. The car rental company. George they did a campaign that said we're second where the second best and the campaign. The commercial was basically well. Since we're second-best our lines are shorter and You know we're not going to hassle you and we know we have to compete for your dollar at the end of the day. We know we need to work harder. So Choose Avis and it worked incredibly. Well it was like a great campaign. I I'm I'm kind of thinking here with run matters. Does that does that. Include the customers or clients that that accompany services because as you supposedly as you move up the wrong maybe your clientele moves up the wrong with you. Yeah really great point and it depends on the category. It depends on course you know the competition themselves. I mean some Enron was at the top of the wrong collect some of those clients so yeah I think it's it absolutely changes at absolute DABS and Your marketing strategy has to adapt with it. So if you were if Abe is awesome became number one you're going to drop that campaign pretty quick yes. So there's there's definitely a shift. There's always a a flexibility that you need to. Have you know running the marketing? I completely agree with you on that. And the next the next principle that you have is called the long haul. Yeah it's It's the idea that there is no single marketing effort that happens in In an isolated way Every company is in it for the long haul and so If you're going to do marketing well you need to think about how that particular.

James Quan Pepsi textbook Marketing Literature Peru Coca Cola G. M. I. N. T. Google Enron principal Kim attorney Abe Mcdonald O'neal Scherzer George
"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

02:25 min | 2 years ago

"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"Can I get a patent on my software? I'm Anthony Verte managing partner VERNA law every focus on intellectual property and advertising. The short answer is maybe it depends lawyer answers. Of course now. Let's talk a little bit about what at a patent for a software? Invention would require number one that the algorithm. Because that's really what we're panting. has to be new. Our Algorithm or your for them has to be novel. Your Algorithm also has to be non obvious typical Standard Four. Any utility patent. However we had a case about Let's call it six years ago in which the Supreme Court said that an algorithm patent must include and inventive step. What does that mean six years later? We're all still a little confused about that. But what I would say is. What does your software? What does your algorithm do that is truly different from an algorithm standpoint? Is MORE EFFICIENT IN. How is that? The efficiency defined some algorithms are defined by processing time especially with software some algorithms are defined by user interface and how the user changes the interface. That's going to be considered an inventive step. So all of that is something to consider while we asked the question. Can I get a patent on my software invention so just remember? It's a very high bar. And as a matter of fact the patent and trademark office after the Supreme Court's decision two years ago took all software and algorithms patents and patent applications and put them to the side before they were considered and before inventive step could truly be defined the US PTO has their definition. We don't really know what that particular definition is but we really see that software patents that do something truly different from an efficiency standpoint. That's what's really hitting the bar again. I'm Anthony.

Supreme Court Anthony Verte managing partner VERNA US
"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

02:40 min | 2 years ago

"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"Several years ago I had a client who Well did something that you shouldn't do once. The company went into bankruptcy number one. The trademark was not actually listed on the set of assets that the company hat all registered trademarks should be on this set of assets wants a company goes into bankruptcy whenever chapter is being filed number. Two once that company went into bankruptcy the trademarks were transferred to the wives of the business owners. Are we call that a fraudulent transfer because the wives aren't actually running the business also number three? There was an agreement. One of the creditors of the company had a the ability to take the assets of any particular part of the company. And of course sell it in order to get money back so therefore at the end of the bankruptcy none of the debt was discharged. And I'm coming from the other end looking at it as well. What can what can happen if somebody senior to that particular company comes around in Trademark? Use An calls. It trademark infringement. Which is exactly what happened in. Today's tough times for economic activity. We need to keep this in mind. Trademarks aren't specifically mentioned in the bankruptcy code and therefore there are some special. They work differently than other types of intellectual property but we do need to remember their assets of a company so registered trademark need to be listed on the asset sheet when a company files bankruptcy and two if those trademarks are subject to any other agreement that the company has there can be treated with the same type of of property rights that any creditor would have for any other piece of property in that particular business trademarks are treated special when there's a license agreement and that that's a topic for another time apart from that their assets of the business treat them like they're the assets of the business and therefore if your company goes into bankruptcy during this particularly tough five they can be adjudicated properly just like every other acid business. I'm Anthony Bernard managing partner burn law. We'll be focused on IP and advertising lawsuit. Chances are you already knew that by clicking on this video. Thanks very much and I'll speak to you soon..

trademark infringement Anthony Bernard managing partner
"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

13:44 min | 2 years ago

"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"I've it's not like risk but it's you know short of a different level. I but your micro interactions in the same people. That same ticket taker every day. You get to know him or her. You get to know all of the same people that we recognize the same faces. You're part of a community a part of something bigger and that's difficult to do and difficult to remember when you don't leave your house right But even as even as a business owner I have those routines Tuesday morning group the Thursday morning group and like right now my Tuesday morning group isn't meeting and nobody in that particular group seems to want to. I shouldn't say nobody but but very few people Want to make that group into a virtual videoconference group. So that one's taking taking time off but you know that was a routine that I have and and that routine is missing. Now Yeah and we have to find out our new routines So you've got your regular Noah. Most of our networking has done a person who was working as but as you think about opportunities and change and it's going on right now and where we're GONNA come out. I mean this could potentially be very reminiscent very similar to the to what happened. Two Thousand Eight two thousand nine. We don't know a lot of uncertainty. The taking the time to implement a new routine you can network in person but reaching out to the People. Either you work with or used to work with to keep up these relationships that is going to put you light years ahead of anybody else as things come back to normal because the relationships that you have are the ones who are going to bring you business if you're a business owner. They're the ones who are going to get you a new job if you're looking for a new job and so maintaining and just wellness checks on all of these people just to say. Hey I'm still here. You're still here. Is Everything going on Is just a good way for you to stay front and center? It's a great way to to add into that routine D- do you do. We like the Like the way. A lot of people having virtual Happy hour video conferencing happy hour. You know I look. I one of my favorite hobbies judge people. I'm asking you to judge. I think it is but it's look it's people seem to be enjoying right and if you could get a good group of four people in your checking in. You're having a cocktail why not. I mean it's it's great. It's a good way to check in with people. It's it's not gonNA fully replaced the the in person kind a happy hour interaction stuff But if it's a more relaxed way for you to check in with other people and get your social fix then I say I say go for it for for the for the business owner. Who's worried about cash flow and Yeah I'll I'll certainly say that I've noticed a couple claims turtle and I mean I have a bit of a carrot and stick situation because I can say well you've got a deadline and and you lose intellectual property if you're deadline's not not particularly met Or at least use a filing fee What what you know. So I've got that carrot and stick but not every business owner has that's for this business owners worrying about cash flow and worrying about the business. How how are you? How are you helping them? Focus on on the fact that. Hey they're still here. They're business can still continue and gathered about cash flow. But that part's temporary. It's Yeah and it's a heavy question because everybody's got a different. It's a different situation Depending on your level of cash flow needs The conversation kind of changes But what I would say to someone who doesn't have new business coming in. This is a lot of opportunity if you don't have work right now is create work If work isn't filling your day you can find things to do. And so we all get into business for a certain reason. Whatever the reason is is completely. I got into coaching. Because I like to help people. It sounds cheesy. But that's the way that it is and and you do it. When easy answers are acceptable here? They're acceptable and so what I'm doing. Now my focus is yeah. I've got my clients with my clients. Virtually and everything else but this is an opportunity for me to help people and so while while jobs are changing functions of changing and everything is changing. When you keep your focus on your why you got into business you can then find additional things to do. It goes back to find value and thinking hard about. What are you doing to provide value outside of that? There's all these administrative things that you've you've wanted to do you know how much can you do to say that you know? When was the last time you have data website? Is the language up to date on your website Have you filed your taxes is? This is a good time to just keep busy while we're waiting to see what everything else is happening And then you start to think about that reason. Ugandan to doing whatever it is that you're doing. And how can you pivot in the short term? So if you are a a writer and nobody's hiring you to do writing. Where else can you right? And what else can? Maybe you can focus on writing a book and you write some blog posts for somebody else. Can you edit Communications for people who are trying to reach out to clients and new communications swap. There are all kinds of different ways. the challenges and the difficult part and the thing that we don't like that it's hard and that short. That's that's nobody likes to do hard. Thanks and it's it's as blunt as I can be That's that's what sucks about. This is that we have to figure out difficult ways to pivot and some of the things maybe a little a shot to the EGO But we have to find the work and there is work out there. We just have to look for it and we can't be too proud to do it. And when things get back to normal this goes into our quiver of things that we've learned and things that we can draw on from experience that we can showcase off to to clients later one of the One of the items and I've done now I've I've been. I've been busy because I've litigated. So I have had I have had work to do but one of the things that I've done on on my off time is I went into the back end of my website because there are a couple. I won't say errors but but mistakes that SEO calculations don't seem to search engine optimization calculations don't seem to like and I went into the back end and I just started fixing them and I was kind of surprised how quickly some of my keyboard ranking went up after I fixed those errors so what. I was one of the things that I started to do when I was like well. I don't feel like moving from one big project to the next so but instead of taking two hours to do nothing what can I do to be productive style So I started working on on the back end of my website. And that's a perfect example. I mean when we think about whatever types of business we do. Our circles are pretty small because we operate in the same circles all the time. So what we're doing these normal little circles you know whatever networking groups do in front of the same people. We've got the types of clients and we go around circle circle circle same communities commuting route. We've got our community friends. Everyone's we've got our little little bubbles right an excellent time to pop that bubble and changing your SEO and trying to get in front of New People in different ways. That's you know this is a perfect time to do something like that. And when you're looking and you have another two hour block if you WanNa fix the SEO my website. I would love you should do that. There's a side Gig I just got to one. I don't know that I'm that good. But that is one of the things that I've that that I I've been working on That was one of my twenty twenty goals. Anyway it might. Website has has gone straight up in the last In the last few months but But yeah that was one of the things and there's one other really tedious task that I haven't done on the website that I need to do. So the more board we get these things become. It's odd and when we have the most time in the world we don't want to do the boring thanks. We just want to sit in front of the TV. And that's why I never gets done. I'm not going to disagree with that statement. A bizarre thing isn't it but well no but but even from a regular work standpoint I had yesterday. I just filed a response to a motion The opposing counsel in this one case filed a motion asking the court to vacate the judgment. I'll let you guess which one of us one in which one of us lost on the judgment and the giants fan. I don't think he's a giant but but basically the first off. His first problem was that the court yelled at him for not serving on me properly Or at least not telling the court that he served it on me properly so so he even made a second mistake after after his loss and I'm sitting there and I'm looking at this and and I'm like this is such a simple response to put together and I mean it'll take time to do but from a from a mental standpoint. It really wasn't all that difficult and I just kept staring at it and staring at it and staring at it and I finally got it in But yeah I mean it wasn't the work it was billable. It was billable hours worked. But it wasn't the most It wasn't wasn't the most difficult thing I had to do. And I just kept putting it off and You know I was doing other actually much more difficult work instead of that right. And it's it's odd that we could procrastinate the things that we're always thinking about it so it's cloud over our head that we know we have to do and we just don't want to do it And then we'll board on other things to do we. Just don't WanNa get up off our butts and do it anyway but that goes back to the the conversation routine and everything else you know saying I have to work for this. Set Our thing done and then you go away and you do whatever you want to come back. Maybe it's to set hours whatever. It is Setting your time aside and having that routine will help you get through all those those little things that you want to get done speaking speaking of routine how about how we dress as we're not now working at home it is is that as a an important part of the routine. It depends on who you talk. You're talking to the wrong person. I like. You know me know that I wear you know because I work from home a lot and if I'm not meeting a client and I don't have to wear a suit. I will literally put on a bathing suit and a button-down shirt because it's comfortable. I like to think I'm living in Hawaii but I'm not and there is a balance. I think there are some people who do really really well with the routine of getting ready in the morning getting prepared putting a suit on or were close or whatever it is that you WANNA do And then there are others who want to be comfortable as they're doing their work. I think it depends on the type of work that you have to do I do think getting dressed put you in a certain type of professional mindset But that's GonNa be that's GonNa be bespoke to you and what you need to accomplish that day if you find that you're not being productive for a few days and that's because you're in your Pajama Pants. And everything else. Maybe do need a shock to go in Take a nice big shower. Do your hair do everything Put on your your full work year and set yourself up to do some productive work. Then that's that that may help some of your your mindset in your productivity for sure Jim Let me Let me thank you here. And and end on the and and on any wrap-up advice that you might have for everybody who's now working at home who is feeling that change My father used to always say flexibility is our greatest strength so we are adaptable people And you know there are problems in their circumstances and we could fix problems but circumstances we have to respond to and there's a lot of what we're dealing with this just circumstance that we have to respond to so when we think about the stress of what we're dealing with and everything else Know that a lot of it we we really can't solve and we have to focus on on the hand that's in front of us right now. And how are we looking at the chips that are on the table? And what are the best next steps that we can do day to day and at the end of this? Hopefully we will have a lot of good lessons that we can draw on for for future business..

business owner Noah giants Hawaii Jim writer
"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

16:10 min | 2 years ago

"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"So that add a little closer in the newspaper to the front page or instead of advertising in daytime. Tv Nape there is an opening in the today. Show late night. You know that kind of thing So there's little little benefits to actually keeping your advertising going. There's definitely not as much clutter going on right now so you can have a great opportunity to cut through all the clutter not too many. The commercial breaks little shorter So it's a great way to stay top of mind and on the flip side if you cut your advertising during a time like this and we are probably looking at reopening businesses again You know come maybe maybe as early as end of April You're GONNA have all that time lapse for people. Just forget about you when they are in the market for your product or service. You're going to have to start from scratch all over again. Are You finding those upgrades for for your particular clients is? Are there any in mind that that that you have with those upgrades with spy? Even right now spending the same amount that they were. I'm doing that right now. For All of my clients still taking full advantage of that. Because you know it's the way I look at it really is. It's a win win for everyone. Involved the media outlet is thrilled that they have a loyal customer. That is in a position where they don't have to cancel right now And a lot of their advertisers are canceling and then the client thrilled because hey they get to keep advertising but now they get to pay the same price and get better placement. So we're definitely doing that right now. for our hospital client and our lending client Getting them moved up a little bit closer newspapers in front page Got Just recently got one of our clients on page two so that was really nice and then you know also when it comes to like TV advertising You start to notice that a lot of the prime time news shows they have some openings now and this is a really weird situation in general this year because this was supposed to be a very bad time to advertise on TV because it's a political year right so twenty twenty noon advanced going into the stat. We'd be seeing a ton of preemption 's our spots probably wouldn't air because they buy out all the inventory and It's makes it very challenging for small businesses to find available airtime but now political advertising's on hold we haven't seen nearly as much of that if any For now and then we've had a lot of cancellations from advertisers. That don't really want to commit because it's uncertain as to what's going to happen when they're going to reopen so now we're seeing open inventory and this is a great opportunity. I mean the TV ratings are like increasing crazy. Everyone's glued to their screens every day. There's a new update. Everyone wants to know what's happening. So when they're taking a break from net flicks or working from home. They're checking out the news and there are actually Spots available in newscasts to advertise so those little opportunities are really working out. Really well for us right now I find I find that I mean it is logical. It makes perfect sense. I still find that to be absolutely amazing that. What kind of availability? There is right now for the advertiser. Yeah and I mean really. This is unheard of right now in twenty twenty with an election year but These are very unpredictable. Odd Weird Times what are you? What are you finding like? You just said you got you. Were able to claim looped onto page to assuming obviously in a in a printed newspaper. I would assume that that there's been a. I mean maybe right now there. There's some Eyeballs going back to it but I would assume that print feels dead right now or again. Is that that s a space where you can find bargains to get an for for eyeballs full. So here's the thing on the free publications the free newspapers that you see on the way into the subway or something like Fat George. Pick one up in the morning Those are actually on hold right now they they are not printing them anymore because of germs People don't WanNa touch in it just involves on the production side and on the consumer side. It's a little risky right now. So with these newspapers have done. Is they've adjusted by going into a digital mode so they still publish them. But they're now in a digital version. C can go and look online and he gets the only latest headlines However with the publications that are paid subscriptions those are actually still getting mailed out to the individuals homes so those businesses are still thriving. And it's not as risky because it's not touching as many aunts and also The free ones that you get on the subway subway ridership is way down. So yeah but the the printed ones that are sent to homes. Those are still doing well in general In general even aside from this whole pan down this whole pandemic is the newspaper. Industry is actually surprisingly still doing fairly. Well it is still a viable place to advertise depending on the type of industry. Your and your target audience. It does tend to skew older so If we're trying to reach baby boomers and up Newspapers can actually be still a good viable place to place advertising But younger people as you see like Gen X. Millennials Gen Z. They're all on screens all the time. So it really just depends on. Who you're advertiser is but It's still out there. It's still alive and it's still kicking is there With with this particular time right now are as the advertisers can continue to advertise those. That are I knew said some industries are looking Strong right now for the advertising but are there. Are there demographics that are stronger than others? Right now We've seen pretty much an increase across the board in terms of TV With all the different demographics so like every that we've seen definitely a higher increase in TV ratings For adults thirty five and up But we have seen a little bit of an uptick to with eighteen plus So I think really the younger generations are really going more towards social and digital to get their news sure but we are definitely still seeing like a major increase in adults thirty five plus online or on TV. Because everybody was supposed to be going to Netflix by now and cutting the court. I think they're doing both. Actually I think I agree with you completely on that. Sorry Oh no no no. I think I think they're doing In terms of viewing habits. I think they're doing both at this time. I think there's a lot of everyone's days or comprised of news and entertainment But you can. Even you know we we do. We can reach the younger generations to now with What we call over the top advertising which is streaming TV. Be Like your who lose of the world and that Kinda stuff So that's another way to try to reach the younger demographics with TV advertising. I mean I never really thought the TV would would completely go away mainly because when you take your cable. Subscription cable subscription is oh. I don't know one hundred hundred fifty dollars a month. You still have to pay for Internet. So you're Internet's going to be at least fifty dollars a month and then if you start adding five subscriptions onto that well you're not really saving. You're not really saving money. Exactly the same can cherry pick selection of what you wanted but at the same rate right because if everything goes all a cart. Yeah we're the savings right exactly. Yeah yeah basically You know it's it's a great. It's nice to have all these options but the cable companies are actually adapting fairly well to all of this They now have their own applications on phones where you can live stream anything from wherever on your mobile device your IPAD so You know everything's all included in that too so even still like broadcasts people who've just never had cable. They've never wanted it out. Broadcast is essentially free over the air regional antenna so Broadcast is still. That's available through like Hulu and other streaming platforms too. So you know. We haven't really seen an with all the new content out there too. Haven't really seen any kind of a dip in TV. I think what the adaptions that these companies are making. I think everything is just getting better. And now they're telling us in an hour being forced to stay home and watch television you know. Don't stay home at work in your business. Stay home and watch TV. Just go. Watch more television. Now's a great time to catch up on all that binge-watching Eli which then of course means more eyeballs site your appreciative of that top lately. We've actually seen like even web track web. Traffic in general has been going up to. I mean I think people really want to stay in the know. What's the latest like when they're going back to work and what's happening outside now like it's all such a big question mark that we're all glued to screens constantly? But which means that. If if you're looking to advertise you need to be advertising on a on a new site at the very needs to be advertising where your customer is so like for example if you are trying to reach like agenda demographic then Maybe we would want to reach them through like a streaming TV channel and we can actually play or TV commercial for them in between breaks of the show that they're watching just hypothetically but You know then there's also like news clips online that we can play a video pre roll ad that will show. It's like fifteen second ad for five seconds that can show before the news clip lays right Or if there's somebody that's just glued to their TV and it's They fall within the demographic than we can just advertise the show. So there's depending on who you're trying to reach. There's definitely way we can reach them. Especially during this time with a video ad let me let me Since believe it or not we are. We are beginning to hit the end. So let me ask you this. Which I didn't prepare you for is podcast advertising worth it. Yeah podcast. Advertising is pretty good at depending on. Now keep in mind that anybody can listen to your podcast from national so we would consider that more of like national advertising So it depends on your type of company. It for example if it's an e commerce company that they can ship anywhere within the United States and then that makes perfect sense But if it's like you know for an attorney whose license only in the state of New York or New Jersey let's say It might not be the most cost effective way to advertise. Sure I I I actually do. Listen to a podcast that comes out of southern New Jersey. And there's a dentist advertising's practice and I'm like like you're wasting your money. Maybe because of all the people that podcast reaches yeah I mean it depends too I think now like Geo targeting might be coming available soon for podcast so depending on the podcast format in who you buy it through. You might actually be able to Geo target. And I think that's going to become more readily available in the future. I I agree with you on. Geo Targeting I. I do see that in a couple. There's one another podcast that I listen to that. I noticed that the Ads were were radically different when I was at my parents house outside Philly as compared to the as it. I get when I downloaded it here. North of New York City so I am beginning to see that but not for not for a lot of them only for. There's only one that I can think of that does that. I think that's going to become the new normal soon but Podcast advertising is still. It's not really I wouldn't say it's like a new thing but this fairly new in the world of online advertising so We'll start to probably get into that geofencing or Geo targeting a little bit more soon. I always found that that the traditional radio.

New Jersey Internet Geo New York City Netflix Fat George Philly Eli United States Hulu New York attorney
"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

05:46 min | 2 years ago

"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"I'm doing well. Thank you for having me on your show. Hey not not not a problem. It's the least showy show in all of podcast world. So it's also the least creatively titled Show All podcast Villas. Well guess right to the point so innovation advertising is a what I would define as a as an advertising placement agency. How am I doing? That's correct yeah. Yeah okay. Specialize in media buying and media planning. We don't do the creative in house but we can certainly advise clients who've advertising strategy work with the creative team to make the messages best and most effective as it can possibly be but our internal specialty is negotiating meteorites and placing the media for clients determining where they should be advertising to see an investment or return on their investment writer. So in in a time like this I would assume that everybody's first instinct is to especially those who are running. Businesses is to stop their advertising. Yes there are that is usually the first thing when panic kits people always think of advertising as something that's not really a necessity depending on the type of business. You're in that actually could be true or it. Most of the time actually isn't so yes. It's a sometimes is one of the first things to get caught in a recession. How have you been seeing that over the last two to three weeks We have it just. Depends on the industry There are certain businesses that are struggling right now and there are certain businesses that are actually thriving right now Some of the clients that we work with that were seeing the had to make cuts are particularly in retail plastic surgery Salons restaurants events in particular sure And Automotive and anything in the luxury sector as well travel. But we don't work with a lot of entertainment clients but we have seen a lot of people. Shying away to from Broadway shows. They can't go to movie theaters anymore. So TV productions have been on hold so we are seeing that however There are some businesses that are actually thriving in this type of environment who we work with like healthcare providers of course lenders and particular Grocery stores accountants auto repairs. Everyone still needs to get their cars repaired and then of course technology companies like zoom. I'm sure are doing phenomenally. Well at this time you know I Speaking of of grocery stores of a couple of the podcast that I listen to or specifically from Philadelphia and one of the grocery store chains there has started advertising for employees and they are blunt to the point in this time of need we have developed a need for more people to come and work for us and I I mean I was really shocked and surprised at how quickly the messaging changed. Yeah I I mean. Messaging is one hundred percent key in this situation. If you are a business it's going to keep advertising It's very important that you tailor your message. So in this in the case you're speaking of what the grocery store they're looking for recruitment at this time that's great They definitely have to get that message out there. But there's other companies that rather than holding back on advertising. All may really need to do is ship their message so like people are. They're taking this as their living in. You know it's uncertain times so they don't WanNa make huge commitment to anything so if you are a business that has the ability to show. Some flexibility like maybe no cancellation fees or some promoted. A risk free opportunity for people so that they don't feel like they're locked in and that they're gonNA spend too much money on something and then not be able to return it or not. Be able to cancel if they need to so definitely tailoring the message at a time like this is critical. What happens when a an advertiser begins to pull back? I know you said that some are thriving. Some are not thriving right about now but the advertisers that are pulling back. I mean logically as somebody who has done advertising from from a legal standpoint of of the contracts and reviews and budgets. I would sit here and say well. If they're not message is not getting out then. It's not they're not advertising. It's not worked right There was actually a lot of benefits to continue with your advertising during a difficult time. Like Sir during a recession Essentially you have this opportunity now to have a leg up on your competition. Your competition might actually be Stopping all of their advertising. So if your front and center to your.

And Automotive writer Philadelphia
"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

05:58 min | 2 years ago

"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"Welcome to the seventh episode of our special miniseries with an ESA group. Jim Weta has a going. It's going well. I think we're making great progress. Great Conversation I hope the audience will enjoy some of the points that we're making. I hope so too Barry calls on failing failing better every time we get involved in this area. Thank hand actually. You've got more where I think that we've got a nice length of time to build relationships. Thank you thank you berry. Will Jake's CONNOISSEUR. How's it going know the Great Day? Great to be here. Wonderful Justin Trudeau de Brand King. I was going. I was wondering if I was going to get a title this time. I'm wonderful. Thank you Scott. Mountainair corporate attorney. I'm doing well. Thank you and I am with Harrington Avocado and monk before you ass managing partner Verno Law. So let's talk about a little. Let's talk a little bit. About the plush toy industry will and I have a lots of plush toy experience will you have written one pattern or is it multiple patents lawyer the plush toy you're currently holding nobody can see that you're holding it so crops goes crops? Don't do very well on audio but but you are holding the product. Well the audience can hear him. I ask so..

Jim Weta Justin Trudeau ESA managing partner Jake Barry Scott Verno Law attorney
"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

13:12 min | 2 years ago

"westchester county" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"Jim Puerta Principal Vanessa Group. How you doing hi. I'm doing well. Thank you very calls on second principle of the growling listening to all this right. I'm glad I'm glad that you are also Jacob. How're you will Justin Dra pootie anything? I'm well thank you and the well dressed Scott Mountain or how you doing. I'm doing well. Thank all right. And for attorney ethics are part of firms. What firm are you with us? I'm with Harrington Akron monk all right and Of course I'm the managing partner Verna Law But again chances are you knew that all right so today. We're GONNA talk a little case study here and Nessa Group had had a client one that I'm familiar with as well that we won't mention it by name but we will just say that their product is a curtain. Tie Back Jim How do I do with describing the product? I I thought all right. The current tie back has a plush cover and on top of that plush cover I would say is a plush figure as well how how am I doing doing well? Good dream kitchen product Now and Basically the plush part of this what makes it attractive is that it's in different animal shapes Again th described very well. Okay so what? We're Jim Berry. Let let's start with you to this company when you met them was having problems. Can you describe? Let's start here a couple of the problems that this company was the first barrel there. There are a bunch of issues that are involved. I don't believe that they were staffed. That carry on what they had there and business. Fifteen years twenty years thirty years. I'm not sure and basically They were evidently happy with where they wear. Then they woke up and said hey you know we got a problem. Well I think a lot of a lot of business owners are like that. You're you're in business for a while and it seems okay. Well that's the problem. That's a big problem. There you know they go to their buddies and talk to them and they know everything and the problem is evidently. They don't all right. So what what would it be another problem? Well could be the problem of whether they make the product or the sample or whatever it is in house out house it depends on getting that. Sounds like a supply chain issue. A supply chain issue. Yeah okay all right. So let's let's let's start. Let's start here when you say that. The company for wasn't existence for ten to fifteen years but not exactly where the business owners wanted. You're talking revenue was short on revenue. So let's start here. Was there a sharp decline in in the revenue? Or was it just. The revenue wasn't good enough. I think they felt that it was comfortable with. They've been in business and revenue amount. Were there at and I think that they ran into a problem And I don't know what It might be okay and they didn't deal with it. Sure so What are Jim? If you'd like to jump in go ahead. What are some of the items that you look at when a company like this has revenue problems From our standpoint we looked at it was the revenue. Problems were amassing. I would I shout. Barry was was the lead on that but the value comment they were starting to create burn rates that they could match against those revenues. They were making decisions that will costing them money. That shouldn't cost them. And then they were. They were backpedaling. Playing not to lose trying to kind of y'all know. Burn out the clock which was not going to help them any. When when you say that this company was creating a burn rate. I mean your in business for fifteen years. How do you suddenly create a burn rate that that that appears? I don't want to say out of nowhere but almost out of nowhere. Well that depends whether or not a product is an in house product completely or they give it to somebody else to make it and ship it to them and somebody has a problem to trailer. Doesn't get in and they needed it because they were running right at the edge it could be just just add to that because there's something that comes up quite frequently. I think a lot of companies when they're making their projections and where they're looking. What their financials are looking like? Everybody has a propensity not to kind of consider those hours at they're putting in. It's almost like funny our said it's not important and all of sudden growth starts. They have Phil's hours with other people now. There's a cost melt. It wasn't there before well. That's because you weren't creating some kind of an estimate what it would cost to replace you. So that's how I say creating a burn rate those sudden you. You're doing things that you have to pay for what you were doing for free thinking. That's the way it was going to go and it's not gonna go that way. It's because eventually catch up to you. That caught up to these guys Berry when you were talking about The the staffing problem is that. Is that what you're talking about that? They were short staffed but then they had to hire why. I think that they weren't showing that much and they didn't have the money possibly. Maybe they did. Maybe they needed to have problems with getting the product made outside even inside and I think that it's it. What Jim is saying is right. It just creeps up on you. Okay so let. Let's talk a little bit about the supply chain. What frustrations existed in in that supply chain? Oh well where do they get the supplies that they have to send it out to a factory to do? Well my first my first thought would be. It's everything's made in China so that would be my first thought that it's made in. China is a not made in China. I didn't finish the sentence back. Everybody knows that in what goes on but you get to the point sometimes in these companies where they say you know we got money that can carry us another week. What do we do. And that's a really big problem for a company. Be because you have to be thinking about the next sale or the next set of sales well whether or not you can pay your bills and You're thrown out by the supplier and that's not fun and I think that they have to maybe periodically look at what's going on in the marketplace so the products to see whether or not that's making progress and their marketing is very important and some of them say we can get some money if we can borrow more money. I have some very specific thoughts about the marketing of this product. Which we'll get to later on Jim Did you see any particular. Let's say corporate governance issues maybe the personalities. Oh No that was also A. It's a prop going in. Most companies own by family members and that combination usually creates their problem but one of the other things that we talk about supply chain. I think the problem with these guys and I think this is a genuine problem for everyone. I can tell you from experience that a lot of times you create you supply chain and you go find your manufacturing spot and all of a sudden you find yourself falling in love with manufacturer because you have a good report. You're on the phone everything else and you stop looking to find that. Am I getting the best price for what I'm doing on my margins wide enough in my getting all the line appear now and I can't absolve it which was happening to these guys so they weren't really going out there and seeing if there was someone else that can produce the same thing and give them a wide gross margin that weren't looking at that they were married to this guy who has taken them under and manufacturers going concerned they're doing okay because they have many clients but yet our client was? The one was getting hurt the most by because it was sitting on very narrow margins and they they couldn't support it so you had to take them to another factory. That's what we would have recommended. Okay well let's let's talk about. Let's talk about the Niche for you and me which is the intellectual property I understand that you were able to file at least one patent on the product. Am I correct on that? No actually the company came to us with issued patents. Okay so everything. Everything is is was already setup for this company to protect the product. Yeah yeah but that wasn't the the issue with the company working with Barry. What we noticed was they weren't exploiting the very claims that were in in the patent itself. Okay so let's go through that. They have they have a protected product. But they're not selling everything that that's claimed in the in the patent. Not only are they not selling everything that or selling the features of what's claimed in the patent. There were potential infringers that were in the marketplace that we're selling product that was very similar to theirs and they didn't use their IP asset. I e the pattern to at least go shut them down. So let's let's take that to the next step when you see a company. That's not protecting their patents. Not Protecting all of the claims that are in them. What's your recommendation to moving into that? Next step it depends on on you know again with my my colleagues it depends on the business you know and and we try not to have people focus so much on the patents as the leading point of the business but the business is the leading point of the business that in the first episode of this series. Well you know that doesn't change because it's true so you know when we took a look at it. The idea was well. Where is the infringement coming from? An Is it worth it to potentially go after these The you know the what we believe to be infringes. Well there's a cost to that you know there's no patent police there's no one that goes in knocks on the door of an infringer and says hey. You got to stop doing that. That's cost that's born by the company. If they were already in trouble in terms of just meeting their business goals the emphasis at the time was to continue to put cash toward that and then we could go after. You know potential infringers at a pattern. I I think that's an important point too to hammer home. Because I think a lot of people see some kind of infringement lawsuit as instant cash and as a way to change their their their business and I think that that you and I and and really everybody at this table has enough experience to know that it's really the opposite that you have to put money and resources into protecting your ip before it's realize let's let's let's put it this way up at has zero value unless there's a product that's making money that it supports so let's do a very simple math without going into the books of the client that we're referring to you know if it takes you know essentially six hundred thousand to one point two million dollars just to bring the case. You're making you know nothing Near that amount of money and then the person that you're going after is probably making even less so we're the economics of pursuing that you know just didn't make sense at that particular point in time the economics and the business suggests let's figure out how to turn ourselves around and make money with our own product. I so what what suggestions did did you have in terms of of helping the revenue and selling the song the product better. Well actually the patent claims came in. You know we're we're very pertinent to that Barry had already determined that the company had he's essentially a cash flow problem and so they need to raise money so looking out into the market in terms of a projection. Not only at their own business operations but just looking at the space in the marketplace that was provided by that claim. A repos pro- Product right but one of the claims in the patent was that the repos product you know what a plush toy sitting on top wasn't really to claim. The claim was the fact that there was a skeleton that was allowed in that clean that was put into that plush toy which you know to that point had never been seen and that's what they were not exploiting understood understood completely Justin Scott. Let me bring bring you guys in for for a hypothetical thought on a situation on on this particular situation. One of my critiques of this Particular Company is that there The the plush side of this is generic animals and I think that they look nice and I think that yes..

Jim Barry Jim Berry Jim Puerta Principal Vanessa G China Jacob Scott Mountain Justin Dra Nessa Group Harrington Akron attorney Particular Company managing partner Justin Scott Phil
Separate the sick from the healthy: Why social distancing works

Balance of Nature with Dr. Douglas Howard

01:44 min | 2 years ago

Separate the sick from the healthy: Why social distancing works

"What here's what's really scary about the corona virus let's let's get let's give you a couple of little figures we know that it can last on surfaces for several days I'm in the air for three hours so say you're in a room with someone right you're in a room and that person is a symptomatic but they sneeze or they talk when they see when they talked they space and here you have it if you walk into that room you can get it but I don't I don't want to freak you out because the bottom line is the chance of you getting it from a symptomatic person is slim to none our common sense should dictate that if you are not feeling well you should stay home and that's why I feel like a lot of the officials had to do these bands and had to close down the schools because a lot of parents they will send their kids to school even if they are sick please please parents if your child is sick he is coughing or something keep them home and the other thing I'm noticing is that a lot of the schools in Westchester county were shut down right and then everybody was congregating at the parks so we're supposed to be doing social distancing the president himself tweeted that out today social distancing meaning you should kind of say apart from each other about six feet no hugging no kissing and yet I drove by the park and I saw these kids on top of each other and playing so it's kind of a defeating the purpose of not going to school that's the whole point it we're trying to flatten the curve the whole point of not going to school is so we don't affect each other we kind of stay away from each other so we can kind of flat and this infection curve because experts are predicting that there will be thousands of more cases and there are probably thousands of people walking around infected with the corona virus or had the corona virus and don't even

Westchester County President Trump
New York Gov. Cuomo deploys National Guard to New Rochelle, establishes containment center to stem coronavirus

Charlie Parker

00:17 sec | 2 years ago

New York Gov. Cuomo deploys National Guard to New Rochelle, establishes containment center to stem coronavirus

"So the suburban enclave known as new Rochelle just outside New York City that is in Westchester county facing severe restrictions with governor Cuomo calling it a matter of life and death hundred eight cases in Westchester county the National Guard to be used there to clean public spaces and deliver food to homes under

New York City Westchester County Governor Cuomo National Guard
"westchester county" Discussed on 710 WOR

710 WOR

02:03 min | 3 years ago

"westchester county" Discussed on 710 WOR

"Westchester county across the tappan Zee bridge our next traffic updates coming up in fifteen minutes. Now, let's take a look at the W O R Weather Channel forecast. Gusty winds making it feel like. Twenties this morning lot sunshine today Chile one at forty eight still quite breezy this afternoon. Backs off a cold, thirty-five suburbs. Colder clouds increase tomorrow with a high near fifty currently thirty four w o. Our oldest reached teaching now, here's what sports will race sports is brought to you by skin gel dot com. The final four is all set. Number two. Michigan state knocked off Duke, sixty eight sixty seven and number five. Auburn got past Kentucky, seventy seven seventy one in overtime. So Auburn Cezanne Virginia. Michigan state will play Texas Tech who had that final four baseball. Trae Turner, head on ninth inning Homer Washington beat the Mets six five. It was a second Homer. The game the Yankees after a three hour. Rain delay lost a Baltimore. Seven five in the Bronx J hap- allowing four runs over four innings and in hockey, the Rangers shutout Philly three nothing. Now, here's Joe with top stories. Good morning Lyn congestion pricing approved by the Albany legislature. New MTA fare hike is now in effect and closing arguments at the Carina paternal murder trial. But there could be some problems details. Coming up at nine thirty on seven ten w alarmed for all your vehicle care you need experience. Honesty, and integrity, certified female friendly. Matt Curry's craftsman auto care, rockstar technicians. You can trust at craftsman auto care dot com. Still putting off building that dream home. Now's the perfect time to talk with us about a mortgage loan with many options to consider. We'll find you the loan. That's right for you. Call us today. And let's get started. Thank of Clark county is an equal housing lender. Member FDIC. Penn be.

Michigan tappan Zee bridge Auburn Cezanne Virginia Westchester county Chile Auburn Trae Turner W O FDIC Homer Washington Yankees Clark county Matt Curry Mets Baltimore Albany legislature MTA Texas Tech Lyn