39 Burst results for "Westchester"
Fresh update on "westchester" discussed on The Rich Valdes Show
"Four hours of W A B C music right here tonight on the one and only 77 w A B C. Let's go to Mark Mark is calling from Westchester Could even Mark you're on top of radio 77 w A. B C. Yeah, you, Dominic. Good show. Thank you. Blatant harassment and light assault against the police. Why can't they get out and just plainly arrest them for that. Okay, But then, But then, But then mark you and I both know that if that happened if they got out of the cars And arrested those individuals. Then something bad might happen, right? You know that these guys Okay, but wait, wait, wait. What? My point is Mark, you know that these guys are looking for a reason to sue the NYPD to sue the officers and then of the NYPD responded and something bad happened. Their mothers would be on TV that night, telling us that they were honest students. And so you You know how this script. You know how this script would go? If, um, if the officers had responded to the situation,.
Rapper DMX Dies At Age 50 In New York After Suffering Heart Attack
"Continue to pour in for rap icon and Westchester resident DMX. Who died at the age of 50 on Friday. Here's WBC surly Kessler. Hip hop legend DMX born Earl Simmons died in White Plains Hospital after being on life support for a week he'd suffered a massive heart attack, reportedly linked to a drug overdose fan stood vigil outside the hospital. He's one off log greatest rappers of all time. DMX was also an actor who starred in multiple movies. He leaves 15 Children.
Fresh "Westchester" from NJ Diet
"Looks good and five minutes into the city at the Holland Tunnel. If you're coming from the one and nine approach also watch for some slowdowns on the Hutch South bound around Wilmot Road in Westchester County. Now, the forecast from the Ramsey Mazda Weather Center showers this afternoon, maybe Rumble of thunder with highs in the upper fifties showers tonight maybe a thunderstorm lows in the upper forties. Showers likely on Monday High is only around 50 showers continue on Monday night, with temperatures staying around 50 and still a chance of a shower on Tuesday, mainly in the morning and highs in the low to mid fifties. I'm Lou Adam's talk radio 77 w A. B C. It's the.
Man Kills Three People Then Shoots Himself At Daughter's 9th Birthday Party In Brooklyn, New York
"A Westchester County man's behind a murder suicide in Brooklyn Monday night. 45 year old Joseph McCrimmon of Mount Vernon fatally shot his longtime girlfriend before killing both her daughters on Lee, The couple's nine year old order hiding in a closet was spared. Everyone was gathered for her birthday party on Tuesday in officer described his meeting with the lone survivor interaction with the young lady last night. She's a tremendously brave Brave young lady, very smart, very bright and we're gonna do all we can to ensure she has a bright future dead or the suspect along with 45, year old Rashida Barzee, 20 year old Soleil, Spears and 16 year old Chloe Spears. Meanwhile,
Fresh "Westchester" from NJ Diet
"Head of Iran's Atomic Energy organization is calling Today's blackout at the Natanz nuclear facility. W A. B C traffic in transit side watch for an accident on the FDR Drive South bound in the twenties that is taking out the two right lanes and a crash in Queens on the westbound belt by JFK blocking one lane. North bound on the Whitestone Expressway. Approaching College Point Boulevard. The right lane is closed because of a down pole. Slow traffic on the cross Bronx both ways between Webster Avenue in the George Washington Bridge. No major backup's inbound at the Tolls. Lincoln Tunnel looks good and five minutes into the city at the Holland Tunnel. If you're coming from the one and nine approach also watch for some slowdowns on the Hutch South bound around Wilmot Road in Westchester County. Now, the forecast from the Ramsey Mazda Weather Center showers this afternoon, maybe Rumble of thunder with highs in the upper fifties showers tonight maybe a.
Separating facts from fiction on major COVID-19 vaccine misconceptions
"Of coded. The news does seem to get a little better every day, particularly when it comes to vaccines. We now have three covert vaccines in circulation. Advisor Madonna and Johnson and Johnson. More and more vaccination sites are taking appointments in the U. S. Almost 77 million doses have been administered. Even his inoculations rise. So do the questions. What does that mean for our daily lives after we get both shots? Can we take off our masks and we go on vacation? To get some answers. We talked to Dr Sandra Cash, deputy medical director and infectious disease specialist at West Bed Medical Group, located in Westchester, New York. Is what she had to say. Thanks so much for joining us. You're welcome My pleasure. So with the vaccine on everyone's mind these days, what are some of the common misconceptions about the vaccine? You know, just that this is ah, very good question, and I've seen and heard all sorts of mythology out there about the vaccines. Some of the more common myths that I've seen are that the vaccine can close Cove. It Um, the vaccine. The genetic material in the M R in a vaccines can actually affect your gardener your genetic material on but it can cause problems with fertility. Um You know, and the first two are flat out wrong. Um, you know, the genetic material in the in the vaccines really does not interact with your DNA's A. It's degraded very rapidly in the side of possum. The area outside the nucleus of the cell by yourselves. Enzymes on that happens really, Very quiet. Very quickly. Um, you know, the question about fertility and impact on fertility is one that I think we have not seen evidence of that to be the case. I don't anticipate that being The case. But you know these air new vaccines, So we simply haven't had the time on Ben. The question about whether the vaccines can cause Kobe that that one is flat out wrong. There's no mechanistic way for that to happen with the vaccines that we use these air, not live vaccines. Well, that's great to hear, and it's good to be clear about the facts. After you had two shots of the vaccine, and the correct time period has passed. Do you still need to wear a mask and other other precautions you should be taking you do And the reason it seems a little counterintuitive, But the reason we we continue to make that recommendation is several fold. Probably the most important reason behind that is that we still don't know. And I'm anticipating will have the answer to that in the next few months. Whether vaccination prevents transmission, meaning that a vaccine individual will not get infected if they're exposed to someone with Cove it But they may still get enough of the virus to carry it in their nose in their fair or unfair, inks the back of their throat and be able to spread it toe unvaccinated individuals. And that's where masters becomes a mechanism. Tol interrupt that that transmission I suspect what we'll see with covert vaccine is what we've seen with vaccines for other infectious diseases. Primarily that vaccination not only prevents infection, which we know the M Marny vaccines, the backs and the Johnson Johnson vaccine, they're highly effective in preventing infection. They'll also be very effective in preventing preventing transmission. This asymptomatic carrier status. We just don't have that information now. So we continue to make that recommendation recommendation on mask use until we have that additional information. So given that is it safe to expand your social bubble? Once you have the vaccine, and if so, who can you include? That's a trickier question, and I'll give you like a scenario. So if you're with other vaccinated individuals what you can Probably pretty. Realistically assume, is that those individuals? If they're carrying the virus, they won't infect you. And you won't infect them. What you can't assume And what we're not sure of yet is whether if you're carrying the virus again and your nose, you won't get the infection because you've been vaccinated. Can you expose another person in your gathering and they again Because they've been vaccinated won't get infected. But will they get enough of the virus in their nasal mucosa and then take it to their home where they may have unvaccinated individuals? Now? The likelihood of that happening? You know, there are lots of steps involved. Becomes increasingly remote. And so I've seen, you know, groups of people who have been vaccinating getting together and you know and not wearing masks. I don't think we're at that point yet I would feel much more comfortable with that once we kind of reach more a level of herd immunity. But what vaccination does do is it obviously prevents you from getting infected and dying from this, You know disease, which can be horrible, But it also allows you to do things that you may have been very frightened to do with a lot more comfort, and I think one of the things that we talked about a lot with Cove. It is this underlying kind of second pandemic of tremendous anxiety and fear that it's created in people. You know, fear of going to the store fear of interacting with people fear of even going Outside an exercise in which we know was probably one of the safer things you could do right now. And I think vaccination gives you you know, Ah, lot of relief that if you do go to the store and someone buy, you sneezes or coughs that you know you don't have to have that panic attack, you know, And I think that is a huge weight off of a lot of people's shoulders, and that's why you know Healthcare people in epidemiologist and all the people are talking about. This is really the first major step back to a sense of normalcy and why vaccination is going to be so important for us to get back Tol we were the society. So
Fresh update on "westchester" discussed on No Payne, No Gain
"Dearest friends. I used to say in the business, but it's It's gone past that now, because our friends our family is our chance. Palminteri. He's an absolute genius. There are three different ways you can watch a Bronx tale. Most of you have seen the movie. Obviously, him and Robert DeNiro and all those folks even Joe Pesci at the very end, But I will tell you that the Broadway show that they had on for a couple of years was just amazing. The music was outstanding. The acting was great and chances there almost every night. In fact, his restaurant, which is amazing, he's got two of them now in Westchester and here in the city. He's in the theater district, and that that play was great and really the best of the three. I really mean, this is how it all started the one man show one. Believe it or not chance. Palminteri place every single role in the movie, all of them. He plays Sonny. He plays his father. He even plays the guy. They Children, the bedroom, all of it. He's a genius. He's a big time. Yankee fan and again. Most importantly, he's a dear friend. Here he is the Great chance. Palminteri. Good afternoon. Chuy's. I mean, are you still gonna talk to me now that you're a movie star? You know, I have to tell you this I film for two days in Miami. As you know, chairs and a lot of the kids that are in that show graves and you gave every single one of them. I mean, all of them, including writer creator director and star William de Mayo, the first opportunity in a Bronx tale they all love and revere you and I gotta tell you, it ain't easy. My pleasure. I love to give young I love to give young talented people a break. I? That's one of my goals in life it that talented and they need a break. If if it fits into what I'm doing. I like to help, but almost everyone I met. I said was I called Chance. Give me a shot. Chance came in shot, but I got to tell you Shot two scenes on Fathi, for example, with Andrew, Dice Clay who happens to be a tremendous actor. He was great in the stories, right instrument is nine hours 85 degrees. I thought I was going to die. Two scenes. Let me tell you a chance. This acting stuff. It ain't easy. Very, very, very hard. You know, You're absolutely right. But talking about the one man show people want to come to see it. I'm gonna be stuck. I'm gonna be doing it again starting in July. Because I didn't do it obviously goes a covert, But I'm booked all over the country or the other name is going to charge commentary dot net or go, my instagram and it has my whole schedule that But this year and next year for the one man show it is just amazing show you do such a great job. You know Bo deedle who's in graves and anything the show with you, Godfather of Harlem texted me back and forth. He just about Miami himself. He was on the set doing his show when I was on the set in Miami doing my show, and he was telling me that he thinks godfather of Hold'em is gonna be a huge, huge hit. I think so. Yeah, I think so. I mean, the first season was great. Not many people what it was on epic, So it really wasn't wide. But now it's Zeta People. See Godfather Hall with farce, Whitaker. Vincent D'Onofrio Post Savino Giancarlo Esposito. Just great, great, great art. That is a that is quite a quite an acting crew. And then the last guy will tell you about acting, though, is I was a little disappointed. I'm not gonna lie to you. I was so excited to get you on law and order because I love Chris Maloney, You know that. And then the new one organized crime, which started April 1st is actually really good show, but they killed you off too early. Yes. Well, that was the deal in the first I well, I'm really doing Godfather. I have these other projects, and they really wanted me for that one episode, So I said, Well, as long as you pay, it's okay. So you know, they got a dick Wolf was absolutely fantastic. He's one of the top. You know, creators on television and look, he's got four franchises. He was terrific. I love the material Love working with Chris Maloney and I enjoyed doing it very much. You were great. This is the brilliant chance Palminteri and I did make mention of your two restaurants. I was there for Valentine's Day. The one in the city. I have not been to the one in White Plains yet, but I told you this when I had dinner with you and Empire Steakhouse without mutual friend Jack I didn't say it just to be nice because you and I are very, very close friends. I am yet to find a restaurant in New York better than yours. I'm yet to find one. I You know what? I I I know you mean that Because I feel that way myself. People that go there. I just had dinner there. Uh, Saturday night. Uh, yeah. And it was just a Friday night. Excuse me, and it was fantastic. I won't look at this. I mean the food here in my restaurant because we only use the best. My name is on it. The chefs that shop every day fresh food and it's the best it really is. I talk about it a lot. I especially on my podcast. I tell people to go down and see it. You know, 30 West 48 Street, and it's a great place, man. It really it really is And what are you getting steak or tying and food from from the appetizer to the disorder. Now I've also know that you mentioned this. I've also been watching your podcast clips on your instagram page that started about four Mondays ago. How's that going? It's going fantastic. Here. We're getting more more subscribers. That's great because I talk about talk about my life. I talk about doing master class on acting, sometimes writing, sometimes directing, and sometimes I do this segment called Neighborhood Logic, where I talk about how a guy from the neighborhood would react to certain things. Well, sometimes I just told life lessons about my stories in the business, and it's just growing growing each week each week, so Very excited about a couple weeks ago. I really wanted to jump through the screen and give you a big hug because I notice you're wearing a big Michigan sweatshirt. And, of course, your beautiful young daughter who's such a talented kid, Gabby, she goes Toe University of Michigan. So there you are. The proud dad wearing a wolverine sweatshirt, you know, and I'm going to. I can't wait to go to the game in the big house. I've always wanted to go there even before my daughter. Attended Michigan. So 110,000 people are very looking forward. I've done it. My I've got three sisters, as you know, Chazz, two older sisters, but my baby sister, Lizzie, who lives in Parkland, Florida, she went to Michigan and I was there just about every In fact, when she was there, Glen Rice and the basketball team won the championship and the quarterback was Jim Harbaugh and I went and watched him play against Chuck Long and Iowa. I did the Bullwinkle dance 110,000 people all of the chairs, So you're gonna love it. It's such a great I'm gonna love still proud of them. Can't wait to go. They're both of your cage. Dante. In order both wonderful Children. You want G did a very, very good job. Hey, let's get to the Yankees. They're not doing such a good job these days, say other than the fact chairs that they can't catch. They can't really hit. And their pitching has been less than good. Other not that pretty good, right? Yeah, you know, but you gotta remember now the Yankees and notorious slow starters. They really are. You know, I can't remember when I've ever said you Yankees like hot out of the gate 10 and, Oh, you know, for some reason, I don't know They're just slow starters. So you know, I'm a die hard. I'll just wait. We'll be okay. You know, I think we'll be okay. But we're just slow starters. That's the way the team is. I don't know. Yeah, but you know, you look at this and they've been the last 17 times they played Tampa Bay Chess. I don't know what's going on with Tempus payroll is less than your restaurant. Way we gotta win. Today. We have to win today just to send a little message that Hey, I don't know what is it with this team?.
Creating super-human voice assistants with Nikola Mrki, CEO of PolyAI
"Apple for a while and then you win and create polly ai. What was it specifically the kind of took in that direction. What was it that you enormous in wasn't working either necessarily broadly speaking invoice technology. What was it that you saw wasn't quite right. In what problem did you think you could solve by by creating paula. I absolutely so What i think the challenger creating a horse assisted. Level thrive people through any of these media kardashian mobile phone speaker. Second thing it's different. Hotter product has many uses. The finish quality and other food is very different. People inside cleanable the to clear those the ottawa Negative while we're kind of like you know the future Know say amazon charged enough to have On every two will not when you aggregate fact their fifteen thousand equal working at alexa do actually as long as someone who worked on this before it was as huge as opulent as it is today. You can't help but things have not achieved back much when you know like the few scenarios that he knew any of these technology despite music you know setting larssen timers asking you questions when playing board games navigation of exiting but overall. It's really not that overwhelming. There wasn't hope that this would be the next thing after mobile really. it's kind of growing. It's growing the read. The say laptops grew up in the ninety s and the group right in compound. Interest is miraculous dion here with a laptop. But it's definitely not exploded in the way to save the iphone. Did even though. I think many of these companies that would now you hear these very articulate narrative Directly to shop is enter. Be really materialized when we have a are in vr blindly. Those are all things that will build into insomnia clear where He conditioned from the ecology by co founders through our senior research team. We were all brought up by. Crm's steve is less cambridge professor. Almost one of the guy had species mission for years. Was the leading person. Pushing hidden markov models. We wanted only way. You'd bisbee shirt mission until these learning got an and really as a matter of ernst and they were more efficient methods previously Westchester kangaroos he sold three counties As he you know supple the see that since two thousand six hundred billion dollars bermudian six Missionaries are twenty thirty years. It is impossible for measuring that you can have a sophisticated conversation with us. But see sorta developing formalism the models these errors is waste recovered specials severe to really bring converse in to the understanding. So that you're able to really elevates something we really awesome A few people in the company that there are similar problems leader in the battle management decided save depending on. Both the of the user might have met Sheet metal wall seats available shop inventory or reservation book and so on. Yeah i mean when when when you think about what has been built in where you go. Silence made sure to make progress. The most isolated followed that as scientists Both saw its customers. There's a lot of data. There's a genuine genuine. Consumer eve right at All these fools and interestingly i land look you go into a large People customer experience with people bought line of the cio's and they all really end up on with your yard also. And if you haven't done this before we ever all happened so you are brighter citizens. We were the city when we had a lot of success for us. Few years is really a shame of systems that are incredible airless. Some of the most sophisticated thought An employee narrow the bird. They're not here and talk to you about anything we can talk to you but meeting life but you know you want to book a table and you really or schedule. Data's choosier through the evening. Not after learning must really complex stuff. The the more by the customer service is are actually able to evaluate the systems breath. And how he florida track assistant done and that. The second problem is blake all frustrated. Leave users fears to Speaking we choose our battles but out we're able to perform the most human agents quite often we beyond to be probably won't really into application just until how do mean by outperform humans in in what respect to outperform. So that's your accomplice crush on the on the one hand just reaching characteristics. Aw a support. Asians or human didn't make them popular the audio voice. Speeders your other understand. The user meets all jeering answer. It didn't constraints where it is more narrow occasions where eagles Now when he reforming hugh. If i stayed in my last elections naza were. Wade's speakers Are you paying and quickly. Say that my vote is was that might or bamberg for the for scherzer. God's actually slow surprise a matter of fact but now we're able to mav performed see humans wanting to actual research the school of cool still understand really talk to the salsa just beating the baseline but there are very few most sectors so well we've been there for long enough to receive a very product where they're hundred about it like sizes of all those questions even though the answer because it's more bright they how the answers. They're connected to social system. The answer changes you know media the people because they straightaway. Don't get tired whatever language you need them to use Something's the edged. Change the So there are many hours which museums are falling like. We speak a few languages. You know we don't know the answers. We will startle both codes and in many of these many of these problems we have transactional but really currently functional assistance in place authors.
Video of New York Gov. Andrew Cuomo pressuring female journalist to eat sausage resurfaces
"What? It's a sandwich assaulted sandwich. If you watch the video of this, it is pretty It's AH video showing Governor Andrew Cuomo challenging a Female journalist to eat the whole sausage in front of him. 2016 New York State Fair amid allegations the governor sexually harassed former staffers. I want you to eat the whole sausage on this story, by the way is from the New York Post, So it takes pains to point out I want you to eat the whole sausage. The Democratic governor is heard telling the news Channel nine reporter Beth Assefa low as his daughter. Makayla sits quietly next to him. According to the video shared by journalist Matt Binder. I don't know if I should eat the whole sausage in front of you, but I'm definitely going to do it. Responds the reporter, Mrs Sapolu. She's now an anchor at Channel 12 News 12 in Westchester. Cuomo, then invites miss a flu. Snaps a selfie with him while holding up her plate to sit at his table. Oh, there's too much sausage in that picture, Cuomo says in the Cringeworthy exchange, and it is You've got us admit it's kind of cringe worthy the way he does it when you were in a man in a position of power. You can't make jokes like this. You just want And you and me. You probably shouldn't be doing it anyway. No, but particularly for sure. Really, to this, this cute young reporter Now she's she doesn't seem to mind. But this comes amid all these other allegations of him new. There's a new one, and it's there's a picture of it. He's got his hands on Both sides of this young woman's face was going to be a Staffer or something, and he's he's saying to her Would you like to kiss me? And she's kind of just looking at him like Yeah, Her friend took the picture, and she's now another woman who's come forward to accuse Cuomo of being Oh, a pig. Yeah. There you go. All right.
Chang-rae Lee on His New Novel: Its Kind of a Crazy Book.
"Chang. Rae lee joins us now. His new novel is called my year. Abroad chang thanks for being here by pebble. See you are joining us from hawaii. Which leads to an obvious question. What are you doing in hawaii. Other than carrying out. Perhaps every quarantined person. Who's not in hawaii corentin fantasy. Well there are plenty of those people here. Those ex-pats well. We try to come every year income last year because long ago i was the writer in residence at the punahou school barack obama's old school and a lot of other famous folks and we had a wonderful year friends on the faculty Miss seeing them so we do the usual things. Eat a lot of asian food like the body board. Wow yeah i think now any any or spiring authors like putting this on their list of aspirations onto like to be the writer in residence at obama's old school so my year abroad is your first novel since on such a full sea which came out in twenty fourteen. Did you start this book immediately. After on such a full sea do tend to start your novels before the new one comes out. I'm curious how you kind of work that well. I started probably about a nine months afterwards. Attended a waiting period as it were before. I start something in earnest because i don't write short fiction. Sometimes i write short on fictional Essays about me my family but but with a novel. The commitment is so great. And i know the road ahead will be difficult. So it's really hard for me to get to committing to a book. I'll sketch you know three or four different versions of a book on. Sometimes they're different books for the first six to nine months sort of a thing on doing right now and then. Finally i'll bland on one and decide yes. This is the one that i think. I can sustain that may be consistency. Well it was going to ask. What is your starting point with a new novel. But maybe i'll change to. What are your starting points like is it. The is at a premise. Or a challenge to yourself as a writer. It's actually a diverse range of things. Sometimes it's a character and right now. I'm working on like maybe three or four things. It's a premise. I like this idea about the summer camp. That went do that was for korean. Kids only green christian kids. Then sometimes it's atone a lotta times. I've i've felt as if starting a new novel. That's kind of a reaction or response to what i been doing before. And so i just wanna change of mood change of a certain kind of sound and maybe that's something that has followed me throughout my work especially at the inception stages a certain kind of sound overtakes me and either. That's personal voice for the character or the narrative voice or even just the kind of atmosphere mood of the piece of what i think the world of the novel be. And then i'll i'll just around with that for a while. I wanna talk about that certain kinds of sound and also the reaction to on such a full sea but i have to pause and ask you about that camp. What was that camp was that in the. Us it was. I grew up in in new york in the city and then in the suburbs so it was a camp that was run by an association of korean churches in the state area so for two weeks. Every summer from the time i was five years. Old to ice think was probably fourteen. Maybe thirteen fourteen. It definitely didn't go past there because they didn't want real teens at the camp because they didn't want to invite a different set of problems right because it was a church base camp so they all got together and i guess rented a camp for two weeks north of westchester. I think putnam county somewhere. I can't even remember where it was may be brewster and so for two weeks this place and it was a very low in camp. You know there. There were no jet skis or no horses. There was hardly any fields. Basically there was a volleyball net and just kind of a high grass in really spare unheated cabins with barely running water. But i tell you it was some of the best times i've ever had also has camps. Go they introduce you do all the problems of the world but on a scale that you know the kids kids can understand jealousy corruption out just all kinds of things that go on but but the funny thing about it was. It was my time for two weeks to to be with only korean kids. In american kids was out by your parents sent you like. Did they want to kind of help. You reinforce in an affirm. Your identity is a korean american. I think that was their hope and they weren't religious people so so even though there was a bible study element to the camp. That was the part that we all didn't want to Kind of slacked on but yeah. I think they were absolutely hoping that. I would connect with other kids not speak the language because we none of us really spoke korean because many of us didn't come from an ethnic enclave saying in queens or something and so as i did in westchester did not grow up with any other gets all so it was our time. We'll read about this summer camp. I hope in your next novel. Hopefully it'll be one of the threads that you're currently working on that wins out. 'cause i'm i find that fascinating but to get to the novel my year abroad. Tell us a little bit about it. And then i want to talk about in. What way is it was kind of a reaction to on such a full sea. Well it's a kind of a crazy book in particularly. I think for people who know my work. It was sort of a surprise. you know. i'm sure my editor was surprised by what she got in quite describe it the way it turned out but It's a book about twenty year old college kid who's at loose ends in every way in his life not very moored in his comfortable but drab suburban existence than he meets up with a local entrepreneur. A chinese fellow. who's not quite chinese-american. He's really just chinese but has made a big time life in the suburb in new jersey and has businesses all over the world than this young man named tiller gets taken up by him and they go travelling together and i guess they have what might fall business adventures but those adventures get quite intense. I would say
Feds: Man in Capitol attack tried to flee to Switzerland
"Man is among the latest arrest was his angry is anyone at the pictures of a federal judge called It's shocking to see video that allegedly shows Jeffrey Sable dragging a police officer down the stairs of the Capitol during the riot from their federal price. Securities said another man started beating the officer with an American flag. Sable surrendered to the FBI at Westchester Medical Center, where he had been hospitalized following a suicide attempt. Before that, Sable tried to flee the country to Switzerland. This is a man prosecutor said, who just can't face the fact that he's facing a felony charge because of his actions. January 6th.
Portrait Of: Gabby Rivera
"On a monday afternoon. Writer gabby is visiting her local comic bookstore. It's a place in downtown oakland. that's called cape and cowl. Remember have come in for like adventure comics and stuff. What'd you got anything fun. Anything a little poking around this is where gabby looks for heroes who are not your basic white guy. I'm gonna grab that like you know girl kicking as basically right like i wanna grab. A miss marveled sues as gabby is flicking through at the comic bookstore. There's a young man who's wearing thick black glasses and camouflage jacket and he spots you. Miss america america is america chavez. That would be marvel's first. Latina queer superhero gabby began writing for her in two thousand seventeen. She wrote twelve comic books about america's adventures as a spangler speaking college student who can also punch through dimensions of time and space miss america. That's my girl. It was important to me. I appreciate that despite her happiness at chatting with a fan gabby hasn't always found community in the comic book world as sometimes on online space says it can be like or you're not telling the story writer. You shouldn't tell the story for gabby. The in-person experience has been a lot more positive. Whatever you're doing here. He's like whatever magic. You're actually a witch. Keep it up from media. It's let usa madonna wholesome and today a portrait of writer gabby playback before gabby libra got into writing comic books. She wrote juliet takes a breath. It's a twenty sixteen novel which is a coming of age story about a young queer latina. Who leaves the bronx which is where she grew up and that novel got her. Some attention from an unusual place marvel comics. They ask gabby if she would be interested. In writing specifically for their superhero america these after decades featuring mostly white male heroes. Marvel comics has recently been making an effort to introduce more women where people of color and lgbtq heroes in their comics. Some people were angry with these changes shortly. After gabby began writing for america chavez. She started getting threads and being harassed. This was a tough time for gabby. Suddenly she was swept up in an online backlash called comic escape which criticized. The comic book industry's attempts to be more inclusive. I sat down with gabby to learn more about her beginnings as writer and about her experience. Shaping queer latinas superhero during a really tense moment. Gabeira welcome to let the usa. Thank you maria. I'm so excited to be here with you. I'm excited to excited to so your favorite term for yourself is what quirky rican is what you are on instagram. But you love to call yourself a nerd. Right yeah I love nerd. Butch thea loverboy. I have a couple of terms for myself. Keep on going going. I think butch the is really the one that i'm embodying these days right because everybody has a bush the you know. She's got her fade. She's got her corona. She's sitting at the barbecue in the back as she loves you. So much me. You grew up in new york You are not only new yorker. you're from the bronx. So tell us little. Bit about little vera growing up in what part of the bronx and what life felt like. Oh my gosh. I was just a little baby in the eighties. Growing up my neighborhood. Was you know that kind of mix of like bronx lake hood ish but also some Suburban right at that intersection of westchester county in the bronx. I had my grandparents. My mother's side living in the house with us and we have my father's family like two blocks away so i was also always surrounded by like my puerto rican family and we went to church. I grew up. You know super religious pentecostal. Puerto rican evangelical speaking in tongues. All of that. You know it's also terrorists kind of like a traditional quote american sort of upbringing rate lake My parents my mom was a teacher. He knows so. She was taught kindergarten of thirty five years in new york city. My dad was a salesman for gov will stelle off from most like thirty years of his life so there was kind of this lake nuclear family. Whatever puerto rican middle-class looks like the bronx very strict but also very secure households and in the middle of that we were in the bronx and there was definitely struggle violence. It was wild to be in so many lake constrains morally good controlled environments right and then have all of this like beautiful neighborhood. Chaos real life. Real people happening all around me.
Westchester, New York, Officials Release 42 Recommendations For Power Companies To Improve Their Storm Response
"Westchester, Local officials are calling on the area's power companies to improve the infrastructure. That's after years of slow power restoration due to rough storms. They've issued a syriza 42 recommendations for utility companies so long outages can be avoided. George Latimer is the county executive of Westchester. Made a proposal that's been part of the report that we need to create a reserve corps of individuals who could be trained to in an emergency mode can assist the major utilities in restoration services. On, Edison says they look forward to continuing in tow work with local leaders while facing the growing challenges of climate change.
New members of Congress representing New York sworn in
"Congress convenes for the first time in 2021 today, with two groundbreaking swearing in ceremonies from members from New York or from Bloomberg's tiny's Pellegrini one his Bronx representative Richie Torres, He's becoming the first openly gay black at let next member of the House, he'll replace Jose Serrano. Who is retired after 30 years in Congress, and the other is Monday. Air Jones, the first openly gay black member of Congress, and he represents parts of Rockland and Westchester County, replacing need a Louis who also decided to retire.
Restaurants In New York Barely Scraping By As The New Year Arrives
"So You want to go out for a New year's Eve to a restaurant and celebrate as you probably have done in many years in the past, because you're not going to times Square? I wouldn't go to times Square, no matter what if it was 60 degrees and no cove, it Difficult Times Square on New Year's Eve. Just not my thing. I want to actually pee in your toilet. Not in my pants as I'm sitting there for five hours waiting. But if that's your thing, you can't do it right. So restaurants in the city or closed because of an edict. By the governor. That science based. Of course, he's just trying to react and do something. Because here in Westchester, we can go Dinan. There's a there's a capacity limit, but All these restaurants have changed, you know, like in some of these booths They'll put the plexiglass between the booths and skip Boots. So every other one could be occupied. Which is silly. Why the hell are you putting up the The Plexi class. All this stuff meant to keep the Crazy. Power hungry Health Department inspectors or The deputy sheriffs or anybody else who is being sicked upon you. From slapping you with a fine well, there's a new lawsuit that just came out restaurant group class action lawsuit against the Blasio and Cuomo. And basically it was started by the seaport house in Manhattan. There the first plaintiff butts class action, and they're basically saying, Hey, look. We cannot and will not respect or obey any further takings of our fundamental liberty. Interest in freedom's good for them. Because this is not based in science is only 1.4%, according to the state's health Department of Coronavirus cases. Not deaths. Positive cases, which could mean nothing. That are attributed to Restaurants, But the restaurants in New York City are bearing the brunt of this, so AH, place. I always go because I went to Fordham and I love to go to a couple basketball games a year we get together. We go to the game before the game. We go down to Arthur Avenue, which is across the street not fought right? And we go toe. Pasquale's Rigoletto will go to Dominic's will go to zero to know that all the good places down there that make it special. We can't do it now. Charlie. Apollo is the owner of Dominic. So, what happened to bump into yesterday? My wife and I, My mother in law went went out for lunch in Yonkers. Where, Of course, no problem. You have no restrictions other than some capacity limits, But we can have a good time and we did indoors. But Charlie Apollo and Dominic's and all the other restaurants in New York City can not. Charlie, How are you? Good, Bob. Thanks for having me today. So how bad is it? I mean, you guys have been through so much where you've had to shut down, And then you were able to open up for limited capacity or take out only by the way I'm not a take out kind of guy. When I go to a restaurant. I want the food to come out hot. I want to enjoy it. I want toe be with friends or family and not have to go to grab. You know a bag, Get it home and then have to reheat it. I'm not just me. I know a lot of people do it. Thank God they do because it's keeping you guys alive. But What's going on right now? Your restaurant Arthur Avenue, All of New York City. Are you guys air hanging on by a thread, right? That is correct or not the revenue all the restaurants, um, on Arthur Avenue followed protocol, according to the governor, I thought we were doing a good job of it all. I think all the all the city restaurants were trying to do the best they could. His shutting us down to the holidays was was very big alot restaurants and all the revenue are suffering right now. It's not enough just to sit outside. It's way too cold. On the houses they built on the street. They're trying to do the best they can with them, But it's just not enough and take out is not enough. So I think not only on off the revenue, but all to the city. Always four restaurants. We're all suffering pretty bad. Just think the governor should have a little bit more of a heart and kind of think about the small guys in this business because it's a trickle effect. It goes all the way down. On the restaurant's This applies to all the employees is just a trickling effect that it's hurting everyone.
"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York
"Beep <Speech_Music_Male> <SpeakerChange> <Speech_Female> <Speech_Music_Female> <Advertisement> <Silence> <Speech_Male> <Speech_Music_Male> <Speech_Music_Male> <SpeakerChange> <Speech_Female> <Speech_Female> k. <Speech_Music_Female> <Speech_Music_Female> Things but you have to enter <Speech_Female> this registered <Speech_Female> bizarre Right <Speech_Female> state of mind <Speech_Female> <Speech_Female> going to <Speech_Female> <Advertisement> private equity <Silence> <Advertisement> on angels. <Speech_Female> <Speech_Female> You're not going to be in control <Speech_Female> and you <Speech_Female> understand you use <Speech_Female> <Advertisement> the expert. <Speech_Female> <Advertisement> Because you're getting money <Speech_Male> <Advertisement> in exchange <SpeakerChange> <Speech_Male> equity <Speech_Male> <Speech_Female> <SpeakerChange> you lose <Speech_Music_Female> it. 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For money. <Speech_Female> Or madonna just <Silence> for fun <Speech_Female> in <Speech_Female> my ready to do <Speech_Female> all the sacrifices <Speech_Female> because in order to do <Speech_Female> it it's hard work <Speech_Female> and <Speech_Female> sacrifices any <Silence> need to ready <Speech_Female> <Advertisement> <SpeakerChange> with a sacrifice <Speech_Male> <Advertisement> <Speech_Male> <Advertisement> police. <Speech_Male> <Advertisement> Thanks very much. <Silence> <Advertisement> How can people find you online. <Speech_Female> <Advertisement> <Speech_Female> <Speech_Female> They can connect <Speech_Female> with me on now. <Speech_Female> Leaked and i'm glad active <Speech_Male> on a leaked. <Speech_Male> All right <Speech_Male> very <Speech_Male> good polina and you <Speech_Male> know if you're on the verna <Speech_Male> lobe site musters. <Speech_Male> We have <Speech_Male> some other <Speech_Male> episodes that relate <Speech_Male> to this. I've <Speech_Male> got a video blog on <Speech_Male> business. Plan and intellectual <Speech_Male> property <Speech_Male> at of course are <Speech_Male> very famous. <Speech_Male> Hatton ability is <Speech_Male> not a shark tank. <Speech_Male> Pitch <Speech_Male> blocked post <Speech_Male> what you probably <Speech_Male> should read as well <Speech_Male> read that <Speech_Male> over on vernal <Speech_Male> dot com. <Speech_Male> Thank you everyone for <Speech_Male> listening polina. <Speech_Male> Thank you so <SpeakerChange> much for <Speech_Male> for coming off. <Speech_Male> You're <Speech_Male> welcome <Speech_Male> will speak to everyone again. Soon bye bye.
"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York
"I found a great product and the company's say it's grown expanded to have more different day now. Backpacks common different size. That have more sort of fashionable leading many things for business a digital crowd funding to crowds of show the product visit. Okay give us money. It's pre purchase appropriate because you actually have crowdfunding house. Types can do like a kind of purchase preorder crowdfunding. He can breathe general on may say. Hey i have a just give me the money because you like me but you also do get debt. Crowdfunding any can do equity crowdfunding and there is one company in england to be accompany company. They basically they have equity crowdfunding. I think i've heard of equity crowdfunding for movies. And then.
"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York
"It but for me bank loan in europe would be one of them quite solid consider. Yeah i would say. I would say here in the united states. That's actually not a very easy avenue to to take just because it's personal guarantee the rate is definitely not going to be that low and it's based upon an idea that the bank has to take Faith on but as we as we probably have a very diverse audience. I feel like we need to cover different options that europe might not reckon united states but something works really well in the united states really might not work in europe up so basically we have this perception that okay we might get easy money from private equity but wanting you think about it. Is that how many people think it's quite a lot of people thinking about this. So dead guys who koran the different funds they get a lot of applications and because they are not in a chargeable business. They give money beat best money but they want to make return on the money. They're not bad to just give it out. No they're not charity. Knows that this thing is the because we do have a decorate night situation. We have the more risk that will be. Also deploying higher scrutiny at analyzing the business short comes down is okay you have the business or startup. You want to develop it you want to grow. You need to prepare for it and you need to have money doing this. And when you going to the bank or the private equity fund etc you need to show is if you have something in terms of what is your idea. I you having a product or are you developing some sorta digital business or video developing a platform or you developing application to meet Something some need that there is nothing exist on the market can make that me. I mean that sounds like what is your business plan. And what is it brand and before we even get to..
In New York City, snowfall tops all of last winter’s.
"Northeast this morning, dealing with heavy snowfall from a powerful winter storm. We haven't had one in a while, but I'm already exasperated Man in Westchester County, New York, 10 Inches fell in New York City, the most there. Almost five years, UPS has issued a service alert, saying there could be unavoidable delays because of the snow
"westchester" Discussed on Big Fellas Basketball
"They're always looking to say okay. You st quinn cook in the nba or you see alex caruso in the nba. Or he see this other player who's succeeding at the nba level and contributing to a playoff team or championship. Teams and the g. league is always very quick to kind of do a you know you see them now. But this is what they were doing in the g. league a year to three years ago and all kind of i have it. Just click on that. That lincoln in twitter wherever it is Half paying attention and then hear my voice for particular players or particular highlights so that's a bit jarring in the moment. Have to kind of confirm that that it was me and trying to think about where that is. And where i was and why i was there so i think in those instances people probably skip ahead quickly in those flips. But it's always interesting to kind of just find work that could have been from two to three four five years ago pop up seemingly out of nowhere when the g. league is trying to promote One of their past players doing something great in the nba. that's great..
"There. <Speech_Music_Female> <Advertisement> I know that there are <Speech_Music_Female> some musicians. <Speech_Music_Female> Who own <Speech_Music_Female> or copy have <Speech_Music_Female> copyright or trademark <Speech_Music_Female> their <Silence> own image. <Speech_Female> Is it <Speech_Female> necessary to do that. <Speech_Female> And what does <Speech_Female> that mean. If there's relation <Speech_Music_Female> that has copy <Speech_Music_Female> written their image <Speech_Music_Female> and you take <Speech_Music_Female> a selfie with them. Can you post <Speech_Music_Male> it on your instagram. <SpeakerChange> <Speech_Male> <Speech_Male> <Speech_Male> So <Speech_Male> when you're dealing with photographs. <Speech_Male> <Speech_Male> <Speech_Male> There are <Speech_Male> generally <Speech_Male> a lot of photographs. <Speech_Male> Multiple <Speech_Male> rights involved. <Speech_Male> So there's the right <Speech_Male> of the <Speech_Male> photograph <Speech_Male> the copyright in the <Speech_Male> photograph and <Speech_Male> if there are people in the <Speech_Male> every single <Speech_Male> person has a right <Speech_Male> to his or her own <Speech_Male> name image <Speech_Male> and likeness <Speech_Male> as you <Speech_Male> <SpeakerChange> as you've <Speech_Female> probably heard <Speech_Male> or <Speech_Male> only if they've specifically <Speech_Male> everybody everybody <Speech_Male> knows everybody <Speech_Male> does <SpeakerChange> <Speech_Male> everybody <Speech_Male> does. Yes <Speech_Male> but <Speech_Male> <SpeakerChange> <Speech_Male> how <Speech_Male> those treated by state <Speech_Male> laws because that's not <Speech_Male> a federal issue <Speech_Male> are totally different. <Speech_Male> Yes <Speech_Male> if somebody's famous <Speech_Male> for if somebody <Speech_Male> is not fast <Silence> <Speech_Male> so <Speech_Male> <Speech_Male> it's <Speech_Male> going to <SpeakerChange> depend on. <Silence> Who's in the photograph <Speech_Male> <Speech_Male> <Speech_Male> And what <Speech_Male> the purpose is <Speech_Male> of the photograph <Speech_Male> so in some situation <Speech_Male> like that. If <Speech_Male> it's you an <Speech_Male> you <Speech_Male> know somebody famous <Speech_Male> who you you guys <Speech_Male> radha show <Speech_Male> together or something. <Speech_Male> You took your picture <Speech_Male> of you know. You took a picture <Speech_Male> that they pester <Speech_Male> instagram. He said <Speech_Male> look. I had a fun night. <Speech_Male> Great <Speech_Male> if <Speech_Male> kicking the picture of <Speech_Male> somebody <Speech_Male> walking out of the pharmacy <Speech_Male> and that i <Speech_Male> is holding the <Speech_Male> bags from the pharmacy <Speech_Male> is person. Just <Speech_Male> shopped at the pharmacy <Speech_Male> and the <Speech_Male> pharmacy bias. The photograph <Speech_Male> of the paparazzi. <Speech_Male> Who took <Speech_Male> it. And then <Speech_Male> you start saying <Speech_Male> look who shops at our <Speech_Male> pharmacy. Yes <Speech_Male> this happened two years <Speech_Male> ago and <Speech_Male> yes <Speech_Male> that's going to be a violation <Speech_Male> because <Speech_Male> of of <Speech_Male> of the name image and likeness <Speech_Male> <Silence> a statute must <Speech_Male> like <Speech_Male> so. <Speech_Male> Yeah they're going to be <Speech_Male> depending on <Speech_Male> a purpose <Speech_Male> depending on <Speech_Male> the you know <Speech_Male> who it is. <Speech_Male> There's going to be <Speech_Male> a whole bundle of <Speech_Male> rights in there <SpeakerChange> too. <Speech_Female> <Speech_Female> <Speech_Female> I just learned that. <Speech_Music_Female> I own something for <Speech_Music_Male> free. <Speech_Music_Male> <Speech_Music_Female> <Speech_Male> <Speech_Female> Thank you for that <Speech_Female> <SpeakerChange> <Speech_Female> finished copyrighting. <Speech_Male> <Speech_Male> <Speech_Male> It mean to scare <Speech_Female> you <Speech_Female> scare me. <Speech_Female> You informed me. <Speech_Male> <SpeakerChange> I appreciate <Speech_Male> it all <Speech_Male> right. Well thanks <Speech_Male> for coming on and ask them <Silence> the bunch of questions <Speech_Male> <Speech_Male> <SpeakerChange> right. <Speech_Male> Well this has been the <Speech_Male> law business. Podcast <Speech_Male> <Speech_Male> you can visit burn. <Speech_Male> Allow dot <Speech_Male> <Advertisement> com and draw <Speech_Male> <Advertisement> your <SpeakerChange> <Speech_Female> wartime <Speech_Female> terrain <Speech_Male> dot com. There you <Speech_Male> go. Thank <Speech_Male> you my friend for coming on.
Glenn Close, 'Hillbilly Elegy'
"Hi everybody. I'm peter travers. This is popcorn What's happening at the movies and my guest today. is glenn. close one of the best actors on this planet. You heard it from me and you heard from everybody else. That caesar in anything you people need to get now busy on netflix. And watch glenn. In hillbilly jay where her talent is shining on its highest being. So congratulations to you. God thank you peter. Thank you very much. And i'm looking at you and when i see you and you'll be billy algae i say who the hell is that. What about this transformation that you make to play this character. Well you know. It started. When i when i knew i was going to do memo is started with. I can't be distracted by my own face. I can't you know if i think the audience sees my face. I'll be very distracted by that though. I called matthew mongol reading. Oh genius makeup artist. Special effects makeup in mossy oak own views is done my wigs for practically my entire career and they had done also janet mcteer ni- and albert and matthew came up from texas where he's kind of semi retired when i still had a house out you know in westchester and we sat in my kitchen and he experimented with with shapes because it was really amazing. How just a very slight alteration of its shape of your nose for example can take your own face away so It was that and also mammal in life had big ears so he added you know size of my ears in my ear lobes. In the night. I curl my hair and made it all frizzy and ron came over because he just lives over the border in connecticut and he was kind of he was convinced because it i of course you know you worry about the time taken in the chair in the morning with any kind of percents but this was actually you know just slight difference of the nose and ears in it. I i was reading an hour every day But that was the beginning. And i we were given a portrait of mammoth fabulous portrait for slightly looking up with the big glasses and her hair and that was kind of what we went on. And then eventually saw videos from the family of her inaction laughing surrounded by kids pulling a wagon and then i the thing that was most valuable for me was to have one on one with bev with lindsay with a cousin with jd. And just saying okay. How did she sit. What did she wear. How did she hold her cigarette What was her voice like what. What was your energy like when she came into a room. What was her house like. So just very specific things not to pretend i was her but to somehow find the essence of this woman. Who is just. I mean loved feared feared and loved. When you get a property like this. I mean let's start by that. How did it come to you. He'll billy allergy. Who showed it to you. I said well. To tell you the truth. I read the book you know. Not long after came out because i wanted to educate myself kennedy. Was it her. She made the wonderful wonderful documentary about the hill. People that i remember vividly. But that was more like the shacks in the moonshine. And that's kind of the cliche and cliches are uninteresting. And i think cliche can lead to people being stigmatized and i think this group of people have been stigmatized. And then i heard that ron was had gotten the rights was developing the script and i wrote him a note and i said when you're thinking of memo please think of me thinking never in a million years would you. Because it's not like casting that you would necessarily leaked to. But then he got exciting for. You is the best thing about exciting new territory. And that's the essence of what we do right. I mean we were. We explore the human condition. And you don't want to go over territories spiritual emotional psychological that you've done before and so this was a great great journey for me to to learn about mammo to meet her family. I really believe i. It's just a fact that all great drama is based in family and you tell a very specific story about family and it has repercussions for everyone matter who they are and and that to me is the value of making it authentic and honest because then people can say they they almost subliminally will link it to their own lives. I heard that you met her son. Oh yes yes. He came settled. So what did he say when he's looking at you playing her and in a way reproducing this woman who's gone now he couldn't believe it. I mean the thing when the family and they came later when we were like a bunch of them came on on the day that i shooting the scene with little jd when he's I've told that he has to give his p to his mother and they came onset set. We're we're on a location. And some of them started crying. They somehow whatever we found was the mammal that they remembered and her son came came in another scene and he had to leave because he got so emotional. So that was really gratifying. I think we wanted to do justice. And we wanted to in way carry on the legacy of mammal. I women all over the world who are mammals you know. Always a yankee game sat next to a grandmother and grandfather. Taking care of their ten year old grandson. And i think he'd oh my god no retirement for them. I said their daughter was unable to take care of them so they were raising their grandson and it happens a lot in this country that know. We see every time we turn around to do that. And i say from the specific comes the universal to do that. But i think it's going to have an effect watching this movie now because all of us many of us even if we're lucky enough to live in some kind of bubble where we have. Some family members with us isn't going to be a thanksgiving where we can all get together in large kind of group. it's just impossible with this pandemic. How are you living with. Pandemic there in montana. We'll see interesting. Because i've not achieved as much creatively as i wanted. I wanted to really really right. Haven't and i'm not sure why not be. I think it's brought a kind of sometimes. I feel like. I'm spinning my tires. You know in in the mud and not getting a traction. And but i make sure my sink is clean all the time. My kitchen isn't border. You know i make i will. Do i think that every day going. After the i kind of the little things to keep my life in order that have been important but he things are building. I think i would like to think that a great great era of creativity for for all of us who are in the are artists will come out of this. Whether is you know something's just stating whether you're aware of it or not. But it's there it's going to happen
Upper Manhattan, Staten Island Are Now COVID Yellow & Orange Zones As Covid-19 Surges In New York
"Expanding yellow and orange zones in New York City, Upper Manhattan, including Washington Heights will become a yellow zone well, parts of Staten Island will be part yellow, Part orange, the number of hospitalizations in Staten Island. Have gone with the last three weeks. Basically tripled among island have been based river had great neck and Massapequa Park are becoming yellow zones, while parts of Westchester are on track to become orange and red lines continue to grow it. New York City covert testing sites ahead of Thanksgiving W A. B. C s Christian marks reports these people outside a Staten Island City, MD. Want to be safe for Thanksgiving to Pennsylvania. So I need to be tested within 72 hours. My sister Not let me get will not let me near the house. And once I get tested, some New Yorkers reporting waits of up to four hours or more. New Jersey's
Interview With Chelsea Hirschhorn
"Hey everyone it's genial. I'm really excited today. And i have so many questions because today chelsea her short our guest on skinned from the couch. She is the founder and ceo afrita a company that makes products to make parents lives easier. I'm so excited. Because i like in my soon to be future. I will be obsessed with these products as my friends already are. It's one of the top selling parenting brands on amazon and you can find their products in over thirty thousand stores across the country chelsea. Thank you for being here. Welcomed skin from the couch. Thank you for having me a dory guys skin from the couch and take on a whole new meeting. yeah. I think everyone now is working from their couches. Okay we're gonna start out with an easy question. Skim your resume for us. Ooh okay. i worked in a candy store in high school in my town in in westchester my parents. Instill that of work ethic in both me and my siblings from a very young age but pressing fast forward too many details that far back i graduated from college went to law school where i met my husband and during law school. I was a legal intern for the new york. Mets my summer internship know the legal internship. When you're in law squad to your second year of law schools are a pretty big deal and it usually ends up. Hopefully if all goes well was an offer at the end of the summer and so my my summer internship after my second year of law school was with gotcha which was the pre eminent. Bankruptcy firm is started with them a second year of law school that was in two thousand seven and then got my offer. September two thousand eight. The world imploded. They actually asked. If i would start early. I started with them. I think it was like october. Two thousand eight. I joined the restructuring group and my first experiences. A lawyer was filing a general motors in american airlines bankruptcy and lehman brothers so spent about two years there and then my husband and i got married in about two thousand ten and he was general counsel for a brazilian private equity fund. That had just acquired burger king. They asked him and one of the other associates from the firm to go down to miami and run the restructuring. that's for burger. King is space and was founded. I left while you know shortly after we got married. Florida has what they call authorized house. Counsel's you actually don't have to take the bar if you work in house as an attorney. So it's really focused on finding an inhouse role and at the time removed. The miami marlins baseball team could had experience in baseball from law. School was opening a new ballpark so previous to that they had actually the facility from the miami dolphins the football team and they didn't have their own ballpark so they were building their own miami. I was brought on as associate in-house counsel director of non baseball revenues. So for the first time in franchise history. They were going to be trying to drive revenue that wasn't affiliated with baseball revenue. So it's sort of you know my first foray into running a peon. Al like an entrepreneurial or business unit within a large the larger confines of a much more resource organization and so i was there for four and a half years. I got pregnant with my first son a now three and we bought our first house in miami beach and my neighbor i was still working for the marlins in house. I was about probably six months pregnant at the time. My neighbor who was like the mayor of our blocks is lovely swedish woman. She invited us over for dinner and had been time about this business that she had started in her garage really and it was still in her garage. Had a few boxes of this swedish nasal spray that she sold to pediatrician's offices and baby boutiques and her kids were now teenagers and she wanted to know anyone. Miami interested in taking over the business. And i said you know about my okay my era i wasn't a parent yet. It didn't even it almost like went right over my head. Yeah i couldn't imagine what. The product was an eric as she wants you to buy the inventory for her. Then eventually you take over an hour running freda yes fast forward. What something that people can't find out about you from google earth lincoln that i really you know up until that moment i really was not a risk taker at all. I told the line. I did what was laid out for me and i i would never in a million years have predicted that i would have veered off. Course
Interview With Chelsea Hirschhorn
"Hey everyone it's genial. I'm really excited today. And i have so many questions because today chelsea her short our guest on skinned from the couch. She is the founder and ceo afrita a company that makes products to make parents lives easier. I'm so excited. Because i like in my soon to be future. I will be obsessed with these products as my friends already are. It's one of the top selling parenting brands on amazon and you can find their products in over thirty thousand stores across the country chelsea. Thank you for being here. Welcomed skin from the couch. Thank you for having me a dory guys skin from the couch and take on a whole new meeting. yeah. I think everyone now is working from their couches. Okay we're gonna start out with an easy question. Skim your resume for us. Ooh okay. i worked in a candy store in high school in my town in in westchester my parents. Instill that of work ethic in both me and my siblings from a very young age but pressing fast forward too many details that far back i graduated from college went to law school where i met my husband and during law school. I was a legal intern for the new york. Mets my summer internship know the legal internship. When you're in law squad to your second year of law schools are a pretty big deal and it usually ends up. Hopefully if all goes well was an offer at the end of the summer and so my my summer internship after my second year of law school was with gotcha which was the pre eminent. Bankruptcy firm is started with them a second year of law school that was in two thousand seven and then got my offer. September two thousand eight. The world imploded. They actually asked. If i would start early. I started with them. I think it was like october. Two thousand eight. I joined the restructuring group and my first experiences. A lawyer was filing a general motors in american airlines bankruptcy and lehman brothers so spent about two years there and then my husband and i got married in about two thousand ten and he was general counsel for a brazilian private equity fund. That had just acquired burger king. They asked him and one of the other associates from the firm to go down to miami and run the restructuring. that's for burger. King is space and was founded. I left while you know shortly after we got married. Florida has what they call authorized house. Counsel's you actually don't have to take the bar if you work in house as an attorney. So it's really focused on finding an inhouse role and at the time removed. The miami marlins baseball team could had experience in baseball from law. School was opening a new ballpark so previous to that they had actually the facility from the miami dolphins the football team and they didn't have their own ballpark so they were building their own miami. I was brought on as associate in-house counsel director of non baseball revenues. So for the first time in franchise history. They were going to be trying to drive revenue that wasn't affiliated with baseball revenue. So it's sort of you know my first foray into running a peon. Al like an entrepreneurial or business unit within a large the larger confines of a much more resource organization and so i was there for four and a half years. I got pregnant with my first son a now three and we bought our first house in miami beach and my neighbor i was still working for the marlins in house. I was about probably six months pregnant at the time. My neighbor who was like the mayor of our blocks is lovely swedish woman. She invited us over for dinner and had been time about this business that she had started in her garage really and it was still in her garage. Had a few boxes of this swedish nasal spray that she sold to pediatrician's offices and baby boutiques and her kids were now teenagers and she wanted to know anyone. Miami interested in taking over the business. And i said you know about my okay my era i wasn't a parent yet. It didn't even it almost like went right over my head. Yeah i couldn't imagine what. The product was an eric as she wants you to buy the inventory for her.
20 People Arrested, More Than 550 Ordered To Leave Illegal Party At Bronx, New York City, Warehouse
"One night after sheriff's deputies break up a huge Halloween party with nearly 400 people in East Williamsburg, Brooklyn. Deputies break up and even bigger party this one being held at a warehouse in the Bronx in a tweet Today, the New York City sheriff's Department said they shut down the illegal costume party around 1 20 this morning at 14 20 Seabrook Avenue in the Westchester Square neighborhood. More than 557 party goers were in attendance, many without face coverings, and there was no social distancing. 21 organizer's with chart were charged with multiple misdemeanors.
Miami-Dade Public Schools Close Again After ‘Multiple Positive Cases' of Coronavirus
"Forced to close down for sanitization. After two confirmed cases of Corona virus, an employee and student tested positive. A Coral Park Elementary in Westchester United Teachers of date president Carla Hernandez Mott says the district doesn't know how long the shutdown will last into the employees had exposure to multiple classrooms. She expects these shutdowns to become the Norma's cases continue cropping up and we're urging parents if they have the option of keeping their Children at home if they if they do have the option they should, she says. The Miami did. Dashboard isn't reliable because it's not keeping up with cases in real time Mast Academy was shut down for a day Monday after two students tested positive there. Wendi Grossman, NewsRadio six and the latest on the
"I can't make ventilators or masks but I can help. Businesses think through their their marketing. Better during this time. And I can't do that either. Actually my bachelor's in computer science so I could but I can't powerful. Yeah what Nearly twenty years out of date on my My on my coding. All right. So let's talk about this Six theme that you pulled out which future yes really interesting. You know the the last five or six laws in the in the book. Talk about how unpredictable. It is Particularly future is who two months ago? We would have been doing this. Exactly the success. You know how Success leads to Arians arrogance leads to failure and that you know so the law of success. The law of failure. The law of hype Yeah so interesting. There's a lot of these that I think play into especially in in Crisis Times wartimes like this like The law of high for example is usually the way things are are usually opposite of what the press says the way they are which is a little controversial so you can blame outraced a little little controversial yes right would say so You know The logic celebration. Don't build on fads build on build on trends. Which is that's the way they write in the book and there's not enough time to unpack all that I was going to say. What's the difference between a fat trend? That's fascinating I think. I think trends. Stay around the the idea that the Internet was a trend wasn't a fad so focusing on those areas. But it's so hard to tell. How do you tell you between one or the other like cryptocurrency? You Are you a Crypto Fan? Yes and no I. I can see the I can see the potential benefits of Crypto. I certainly have had crypto clients On the same token I'm I'm a little dubious about the average person. Say buying into Crypto as well and and we know the governments don't buy new crypto either. Because they want to treat it as if it's an asset not a currency and and deal with taxation from that particular standpoint so I I'm I'm a fan and yet I'm not a fan if that makes sense. Well your cautious right. You don't know yet. It's a fatter. Trend Man Yeah. I think a lot of people are still on the fad boat but I don't know I. It seems like such a logical move are logical progress of where currency is going so well let me give you another another Fatter trend to kind of thought. Which is which is video on your website. Oh Yeah at trend but certainly it doesn't act the way facebook and twitter made made video seem as if people would would grab onto it like in other words it's important to have audio and video files say on your website that does help with. Seo. But I kind of seemed to think that that that the way social media companies were pushing video. It's it was as if nobody would ever want the written word again. That's that is definitely the extreme. Yeah Okay I don't think we're GONNA get ever get so point where there are no words on websites and it's all video but video is here to stay. You know there are all the stats point in right direction. It's IT increases. Search engine rankings. By Up to twenty to thirty percent increases the time you stay on page two to three X. People are sixty percent more likely to buy from a company if if they have video as part of their sales process so yeah a amazing stats around video. The this the album that you're pulling up from social is really interesting Lincoln is a good example that they were Lincoln's always really late to the game around technology and How they roll things out so they were doing live video pretty late. It was like a year after facebook twitter. And the other the other folks but You know they won't say this but it's absolutely true. People who are using video on Lincoln were just you know their rankings. Were getting shot right. rank there were getting retire because they wanted to promote people who had video right so they wanted to show off you know. They wanted new streams to be full of all these videos and so it works. I mean because they own that of course it worked. They fixed the The system sure So you know is it as Is it as is is their hype. Yes there's absolutely hype around. It is valuable absolutely. I think it's here to stay so so let me ask this. Why did you highlight the the one the themes that you did highlight? Yeah there's there's some obvious ones in here 'cause I go back to your question. Which which ones are highlighted during the time like this and I think there's easy ones like unpredictability. There's hype La Sacrifice you know. I think those are all really obvious. Laws that are That happened in crisis times. But you know the law of category really interesting because in a time like this I I want to highlight that one as a special time where companies can reinvent themselves and invent new products. And you know about that as a as a patent firm we might have been handled a new thing or two in our time. Sure you know the story I like to use. Is You know. Maybe there's a barbecue restaurant that was struggling They have a great fan base. And they've never thought about technology you know they've done things the old way shark and now they're kind of force. Your hand is forced to may be considered doing take out and maybe considered doing selling their barbecue sauce. Right why not sell your barbecue sauce? It's it's easier than ever to do that. And many companies out there could could think along those lines and do similar activities. Right they could. They could digit Fi. They're they're offering in a way That helps them in this time and create new new stuff. Do you think it's as easy as Of saying it is probably not but that doesn't mean that I don't find it to be something that's worthwhile to think about. Let me take the first example that you that you said the barbecue sauce. I think a lot of I think a lot of people who are chefs might create a barbecue sauce for a restaurant but might not understand what it takes to go into retail on a barbecue sauce. Those two those two markets are radically different markets. You also have to think about packaging use after think about food regulations which you know from a restaurant standpoint. You might have cleanliness as one particular part of of the regulations that deal with Labor and employment. But if you start selling food now you have to start thinking about how to brand the food. You also have to think about the nutrition in the in the food. Also think about how you're going to to calculate with the nutrition. Facts are in your food. What a serving sizes a lot of stress probably never thought would a serving size was probably just take the barbecue sauce that they create and slather it but now you have to think about what a serving size is you have to get the chemical breakdown for how many calories shelves that Position Self Stabilization. Exactly so so on one hand yes. I understand completely where you're thinking if I'm a restaurant chef at a restaurant and now it can lead you take out and so my my real estate is Cost of gun have have stayed the same but my income has not. Gee that seems like a very simple way of going from one market to the next so I understand your logic completely. They're just eight hymns there that that you know that restaurant owner has never had to deal with before and it's. It's exactly why I've started this class because I think that I'd the topics that you're talking about are easier than people. Assume it to be right so thinking through branding thinking through Validating your market thinking through packaging thinking through how you're going to sell it Yes there are some technical things that you you still have to go through like getting chef's chef's association labeling nutrition. Sure but there are. There are some cottage laws right where you can sell some absolutely from from a health literally so the food is interesting I I didn't mention this. I have a degree in culinary on top of some other degrees that I I got I got it to To impress a girl and it worked so Yeah but I just think now is the time right you know for for that particular company. you you. We have more time or some people have more time to consider inventing. Something creates a category for themselves. It's a great time event. And that doesn't mean that my you know my questions. Again I'm a cynic Lawyer Maitre cynic you know. That's that's that's that's the line that just means if somebody comes to me and they say I have a new New Invention my first question then is what. Your Business Plan That's what I want to say. I WANNA see your business plan as well and you know if not. I've got many referrals for you to go get business plan as well because once you spend money on on trying to get your invention patented getting your name trademarked getting whatever else. You need protected. We we've got You've got to make money on it. That's a whole other podcasts. Yes it is. I'd love to talk to you about the validity of business plans these days. Because my bachelor's is an entrepreneurship. I wrote six six or seven. Different business plans in school and they they are just so worthless. I could have done other things with my time. I could have actually started businesses. I feel like anyway. So yeah the you know. Some of the things like a category You know a lost singularity. I think is is really interesting. It's a to point out in in this time. In each situation only one move will will produce the most substantial results right so It's basically the PARETO principle the twenty rule and so you know really focusing in on on Kinda one activity Especially during this time when you can mark an mentioned the communication is such a powerful tool today right. Yes I call it I call it the sledgehammer right you can do. You can build a house You know it's an important tool to have while you're building a house and it could break things could break bones right so you can do a lot of damage with this tool so be careful of how you communicate So how you market Being absolutely genuine In in your candor Like Avis right Just real about where you are out there. Those are just some of the rules. I feel like are really powerful. Great BOOKS CHECK IT OUT. Awesome so james so thank you so much for being on we are just about out of time So how can everybody find you? Yeah so you can check out. Our website figments F. I G. M. I. N. T. S. dot com.
"Is associated to the other things that you're doing You know does this work well with this billboard does this does Does this the way that we're responding to this negative event like this this era right in the in the era of covert do How we communicate with our clients. Is that In line with how we've been doing other types of marketing communication. Does it feel as genuine. Does it feel In the same in the same vein so You know Quick story on that figments which to we've been fairly positive company in in all of our literature over writing and so You know we wanted to keep it very positive aware of that. This is happening but quickly moved to helping people staying positive Little light hearted you know ensure the vein thing so Yeah it's happening. It happens altogether and so There's it's interesting one of the laws in this category in this In this group here talks about how over time though this one this one channel or this one element of your marketing. We'll always outshine the others right. It'll always get the best results. The law singularity So y'all talk about that later I think that's This is a time when When that can really this can be a time when you really Make that imprint. In your in your customers to go back to fast food and talking about our our current situation the I'm noticing. A lot of fast food restaurants are saying you know still open for drive through You know they're they're telling you you know you can come. You can come to us. You can get what you wanted like. You've always been able to get what you want in a in a way. That's that's to me you know it's the long haul like I don't know how long this is going to last. Not Not none of us do but if you know if you want your burger you can come to us and you could. You could drive through and be safe is effectively. What they're trying to promise Absolutely yeah plays into you. Know the the laws in here. Perspective extension absolutely So the next one is called contrast this is one of my favorite ones. Because there's a great a couple of great books. Lots of great marketing books written about this Mardi Newmar wrote about Zag when you're when you're competitor Zig Zag Seth Godin wrote about Purple Cow Right Unique oftentimes is better than being good from a marketing perspective. Right once they get there you still have to fulfil so yeah. I think the really interesting thing about contrast is it's such a timeless principal marketing that the the shiny thing but also the the the weird thing the the loudest thing that that's GonNa get our attention. The squeaky wheel right So there's there's something about that I think is a really interesting standout right. A lot of people are using the same exact language today. You know in this crisis in their marketing as president unprecedented times. Everybody's doing webinars right. Everybody's like We're trying to do something different. Like we're going to go and put out an entire class. Not just one Weber You're going to do video podcasts. Or videos on top of doing you know just podcast. I think that I think that's powerful if you could And I would say most most attorneys In the IP space aren't doing what you're doing right. So I think that Ah yes. That is a part of why we're doing this. That's one of the best Best piece of Advice. I think is a really great category. Not sure why. This is so low in the number of in the laws as book. But it's something I really appreciate you know if you episodes ago We had a Chelsea Penn dock from innovation advertising which is a placement agency and we discussed the need to advertise a time like now in a way a company that continues its advertising as advertising budget. And it's SEM budget and ASCIONE budget in a way. That's a contrast. Oh yeah absolutely yes so interesting we've had About half a dozen clients get a little nervous. Only half a dozen You know we have about thirty or forty clients At different stages different sizes and half a dozen came and they were a little nervous about where things are going The first week and four or five of them came back and said hey you know what we're we're not gonNA pause marketing. We have to keep going on marketing. Because it's a good time to be working on it and people get that people understand what our clients do. They understand how important it is to get that right and we just have this feeling that there are a lot of companies out there that if they knew more about marketing maybe they would feel the same way. That's why we're actually creating this online class to try to teach people this principle so We call.
"Right everyone welcome to the law and business podcast with me. Is James Quan from figments? How're you doing James? I'm doing as well as I can be thinking feeling the little cabin fever lately Yeah you know there's that The certainly the groundhog day. Scenario of repetition I just had a great Morning check in huddle with the with the team and Just reminding them to break the repetition to stay sane and that was my tip for this week. I think that's very good good tip for this week and I have to check in with my team as as well But our our team is is split between the East Coast the west coast so I generally don't have like a one team phone call. That makes sense. Yeah so so so James. Tell us a little bit about yourself and a little about figment says as an agency. Yeah happy to so. I run a digital marketing firm. Full Service digital firm called Figments F. I G. M. I. N. T. S. DOT COM and We do storytelling that. Actually Peru's revenue results so Start with brand. Storytelling logo design website design development. Because of course we have to admit this last part where we're actually proven results for clients by setting up digital automation Content creation thought leadership. So we can drive traffic and see real results happen and we actually do some of those calls on behalf of the client. So we're really trying to take as much of that funnel responsibility as possible and I've been running an agency now for. Ads are eighth year. Were about twenty fulltime employees And since figments have started about nine companies. Soma a little serial entrepreneur Have a little some startups in some software companies and subsidiaries? I'm actually just got invited to speak inbound. Not sure if you're familiar with the I am certainly familiar. I'm certainly familiar with okay. I mean everybody. Listening is sure so the inbound. It's the largest marketing conference in the world's It's run by the software tool hub spots. Which is very fast growing It's a hot stock to keep your eye on and Yeah just got invited to speak Which is Flattering one one. One particular question didn't you? You certainly said that your agency helps with thought leadership. We ash is a buzzword. But I'm GonNa have you break it down? What is thought leadership exactly mean? Yeah great question. So this day I only tried to ask the great ones man which have so far so a the thought. Leadership is a principal behinds content marketing where today buyers are more informed than ever because they can go online. Begin research blogs They kid just go to Google and start searching. Well what do I need to know? If I'm going to hire a great patent attorney or what do I need to know if I'm going to hire a great agency And you can find a lot of information. The person Who Kim author that. Great content becomes the authority in that world and so This is the category. We call thought leadership if you can start to author a lot of great content all of a sudden you. Your name gets attached to All this All these great seo content all these ricky words When people are searching for that particular niche that particular item your name starts to keep come up more and more and so you become the thought leader in that category assessor. I just wanted to break out the BUZZWORD. That's that's That's all so funny. It's like You know the curse of knowledge that I don't even think about that as a buzzword anymore. So ingrained in mind as a lawyer trains cynic. So I won't get make I WANNA make sure and also Somebody recently said that I that I I. I take a complex ideas and I break them down so that the average person can understand the well so I I do want to try to break. That is a goal of mine is trying to break things down so that everybody can understand as best as possible because that's not always true so let's talk Let's talk about three particular rules that businesses need to remember while you're this pin pandemic is going on our lockdown is going on our self quarantine is going on however would like to define this right now sure. Yeah so interesting when you gave me this. Prompt to think about You know just so that listeners. Now you came up with this idea. The the rules That are highlighted. And it was interesting the way you phrased it because I don't think a lot of people think about marketing in terms of rules and so I kind of had to go back and do a little bit of research myself like what what would be the rules of around marketing and then I stumbled upon A book that I read Probably ten years ago Called the twenty two immutable laws of marketing by outrageous and checkout which is a classic our rhesus toted for having created the category of marketing positioning which is You know something that we Something many companies use on a daily basis. You know positioning yourself. A competitor so highly. Recommend this book anybody listening It is a classic. It's textbook Marketing Literature. You should absolutely check it out. And what else are you doing? These absolutely be trying to better yourself. And this is great book to pick up but There are twenty two laws. We don't have time to go through all the laws here but there's I've found there's there six themes all go over the six teams to give you a general idea of what the book is about And then I thought it'd be good to kind of highlight you know three or four different laws in the book that I think are really relevant today. I think that's all right absolutely. Let's go let's let's jump right into these six themes that you've that you've thought of so so first one is B. I yeah so in the book The first few laws around leadership category mind perception The general principle here is the authors are encouraging you to be I in a category or to be To be the first one that says something. And if you can't be the first one that invented sugary caffeinated drink you can be the first one that has a sugary caffeinated. Drink that tastes like cherries. I don't know so you can You know there's different ways To be the first in In the consumer's mind so Or You could just be the first in their mind or you can be perceived as the best of the I in in a certain way so I think being I is extremely strong law around marketing. I I would tend to agree with you there you know. One of the things that I find interesting is when I try to Hege keyword not with just a blog post but also with one of my video blog posts and I noticed that the SEO when it goes up with video my video transcript maybe some other notes on. It tends to go up because I might not be the first one on the topic but I might be the first one with video on that topic. Yeah absolutely one hundred percent so that principle Tried and true and it makes sense right. I mean if you you're the first to say something it sounds new and we're all we're all addicted to the new and shiny things out there so I think that's a that's a strong law Second one is to own a word so I'm curious as to. I'm curious as to what that means. Yeah so in the general principle here is that if you're going to do marketing well you can latch onto a single word to try to carry the idea of your brand forward So really interestingly the bigger companies you can That you see out there Really in different categories. Mcdonald's for instance I think they They use the word love. Yes I'm loving it. And they use that worldwide as well. It's the same phrase in every language. Yeah right so Coca Cola happiness right. Yes so they kind of key in on this one for one word when fray one idea and the shorter and more simple it can be a simpler. It can be the better so You know we're we're the average while not just average people even smart people. Aren't that smart. We don't we. Can't you know the you're still probably struggling with how I described figments at the beginning of this but if I said something like You know we make we make it easier to sell things for everybody. I don't know so maybe easy. Easy is the is the key word that I want to try to continue to get into people's mind And I don't have the marketing budget of Coca Cola or try to get happiness or love into people's minds but they do and they've done a great job you know they've When you think about you know Mcdonalds bought a BUBBA. You know that was the really poor in this. Let me do all right there. You go you got yeah. O'neal word focus exclusively You know if somebody else has that word. Well it's it's hard to compete so you have to find your own word and I found a lot of professional struggle at that. You know when we do When when we do Networking meetings when we do events. I'm always finding that professionals. Can't seem to get that simple idea out of their vows that that they want to take seventy seconds to describe what they do and really. You should be able to do that very simply very easily. Maybe not in a word but you should be able to do it. Very simply uneasily. Yeah absolutely YEP The third one here is the third. Category Grouping together is Something I call the run matters so in the book the authors talk about how it is a it is a competition. It's a race right where you know there is a best in class. And then there's a second best in class and there's you know and then so on So you have to understand where you are on the ladder. You have to understand that Eventually it'll always become a two-horse race so the you know the The categories that have been around the longest like sugary drinks. Right coke and Pepsi. Yeah there are other players but nobody has the market. Share that coke and Pepsi have there. There's always going to be a two-horse race You know the idea that's If you're not the first on the ladder you can use. Whoever is the first And combat their weaknesses or say that their weaknesses are. Your strengths are. Your strengths are their weaknesses. It's and then Yeah and then. The category is going to become divided. it's always going to become divided So you know you need to plant your feet on the ground and and try to own the own that word be the leader you know So yeah I really interesting Principle here And I have a little story that I think Scherzer's really well If you've been around in the I think it was the seventies Avis did a really great Campaign Avis. The car rental company. George they did a campaign that said we're second where the second best and the campaign. The commercial was basically well. Since we're second-best our lines are shorter and You know we're not going to hassle you and we know we have to compete for your dollar at the end of the day. We know we need to work harder. So Choose Avis and it worked incredibly. Well it was like a great campaign. I I'm I'm kind of thinking here with run matters. Does that does that. Include the customers or clients that that accompany services because as you supposedly as you move up the wrong maybe your clientele moves up the wrong with you. Yeah really great point and it depends on the category. It depends on course you know the competition themselves. I mean some Enron was at the top of the wrong collect some of those clients so yeah I think it's it absolutely changes at absolute DABS and Your marketing strategy has to adapt with it. So if you were if Abe is awesome became number one you're going to drop that campaign pretty quick yes. So there's there's definitely a shift. There's always a a flexibility that you need to. Have you know running the marketing? I completely agree with you on that. And the next the next principle that you have is called the long haul. Yeah it's It's the idea that there is no single marketing effort that happens in In an isolated way Every company is in it for the long haul and so If you're going to do marketing well you need to think about how that particular.
"westchester" Discussed on 77WABC Radio
"Go to Wendy in Westchester how are you meeting somewhere in a health magazine if you take high amounts of vitamin D. without calcium it could be toxic route no categorically no white because we've tested every patient I've ever seen in thirty two years for all the vitamins including vitamin D. and we have yet to see a person have vitamin D. toxicity which means our levels would be you know probably in the hundred and fifty to two hundred range nobody would take that much vitamin D. you know ten pills a day because they think it's a good idea I mean people a little shy was vitamin D. they'll take five hundred units thousand units when we testament levels are low we'll give them five thousand units today but of course for testing Wilder vitamin so we're looking at all the vitamins and minerals as well and when we get them on five thousand units of vitamin D. a day we re check their blood over the course of a couple weeks and their levels are right where we want them to be between eighty and one hundred range we never see toxicity we shop because they make everything else they say they say ninety percent of our IB Provan comes from China says wondering if they might that's worrisome you know there's a great deal of concern for a country that doesn't really care about their own people you know I remember when they found out that they were spring baby strollers and carriages with lead paint I thought that was the craziest thing in the world you know why would you spray things that kids would touch her you know put their mouth on our hands on with lead paint if you look at the rivers and the so I think we have to rethink everything about anything that comes from there because I think it's a risk just as we've seen if you look at research back in nature journal on corona virus in two thousand fifteen that we shouldn't be looking at this virus or studying or manipulating this virus he looking enough research about the origins of this you'll be shocked to see what's going on so I think this is a purposeful act all right there's a lot of you know research that that describes this you know today you can't get away with anything because email and computers etcetera track everything there is evidence that that facility and hand was telling the world health organisation November and December that there was a problem and that was not acted on immediately by that government or by that organization but you don't know if they make up we shop I don't know okay to look into the ingredients of a flu shot research side effects of flu shot and see whether or not that's something you want to do he also have to look at statistically and literature on this that the shot that was given this here didn't cover the boat that was here so my question always has been how long does it take to make three hundred and some odd million flu bottle you know for shot individual shots then when they were making them initially had to know what for but was going to be here so it's just odd to me so we have to look at that thank you so much for your call let's go next to Catherine in Connecticut how are you hello yes help you Hey I've forgotten the words the key word which was date is the part of the blood is it dead I was questioning had a question about do you have to be a script error do I have the script and when no when I said I ask about the particular part of the blood that they recently discussed on or you know the news programs that's a part of the blinds the make up of the blood that gives you the and tell you whether you're a you could be possible it was discussed in connection with this virus the vehicle on the virus yeah well and here a couple things to comment on this virus just like the malaria parasite damages your red blood cells and makes it difficult for oxygen to get into your body into the red blood cell and delivered to your tissues so that's why some people have a horrendous you know yes with this because it's damaging your red blood cell testing for the virus you need to be done with a nasal swab and there are different facilities that will do that or there's a blood test looking for I. G. G. N. I. G. M. antibody against this organism and the new blood test is telling us whether or not a person was exposed if there's no I. G. G. R. I G. M. antibody there they weren't exposed if I. Gigi and I Jim are positive that means it's an active recent exposure if I. G. G. is positive and I GM is negative that means that they were exposed and the virus is not multiplying or growing now so that's what's been spoken about right now when it when they give blood I had to three units of blood do they have you know how is that what is in the blood today is transferred in other words don't they usually break the blood down to service people with particular well she's lost blood they'll give you blood sometimes they give platelets some tied this plasma but they're filtering the blood to make sure there are no infections and it when you get a transfusion why did you get a transfusion I had a surgical procedure and on the way it could be you know and when they trance transit is me I am I hemorrhaged okay they immediately sent me to the hospital and they gave me three units of blood and I was curious and what do you say how they separate the blood for people who need it and fix it so I I've heard that that's what they do many times they take the blood and they analyze it for certain illnesses or diseases yeah there's so much that they can do with that blood I mean now they're doing research on taking the blood of people who are co good positive and got over it and using it extracting those antibodies to give to people to try to help to kill it so yeah that idea it's been around for a long time so for a person is exposed to cover doesn't get sick this is immune response is great and he has antibodies that have killed it they're trying to extract those antibodies and then use that as a treatment for people that are sick almost sort of like gamma globulin where gamma globulin is made from a person's immune response and then you know purified and then given as a shot or intravenous to other people to shut down from a Tory cascade or get her mean system stronger so yeah there are emerging therapies that appear to be working very well thank you so much for your call phone lines are open if you'd like to call it don't wait for the end of the program to get a few more minutes to chat let's go to Lauren in New Jersey how are you contact your county how are you great current country I'd like to know what your thoughts are and aren't on nutritional yeast use of nutritional yeast forgetting B. vitamins naturally well some people are allergic to and have issues with you so it's hard to utilize that you know Malcolm recommendation for people that have the allergy to it we can test for that all the time there are people who like to use that for a source of nutrition which I think may be fine but all depends on your blood test you know this is what you'll hear me say every day every call every chapter in the office because if you're taking nutritional yeast in your checking all of your vitamins and minerals you may think the trim levels get bigger but they may not be for some people use related things affect your gut so they're not able to take them because that can cause inflammation and then inflammation prevents absorption of your vitamins think of your gut as a very long tube and it's got multiple openings in the lining of the tube and the lining of the intestine has you know folds to increase surface area so that hopefully when you're eating a food or taking a vitamin your digestive enzymes are breaking down the food or the vitamin into its tiniest particle hopefully gets through the membrane into your blood vessels little blood vessels that wrap around the lining of your intestine and get into your big blood vessels and get sent to love your body but there a lot of steps that have to occur for that to happen supported problem is if you're not making digestive enzymes as you get older you're not breaking things down to the tiniest size so don't get absorbed if you have allergy inflammation the double occur you don't absorb if you're breaking down the foods but there's inflammation from a bacteria virus a Easter other organisms you can't get absorbed through so there are a lot of steps that need to occur correctly for that to become you know worthwhile and then you know if you're taking something that we check your blood in your vitamins a low it's either not working or you're not absorbing we do the Heidelberg died just a test I just evaluation to see what your digestive enzymes during the PH of your god so we have to look at each of these areas to make sure you're getting your your nutrients in your blood if you're not you're you're missing the whole you know focus and then if we would make recommendations based on my blood test and I do all the time so the blood test guides me as to what to recommend for you we put that together for you they will recheck those abnormal is in three or four weeks so we can see why your vitamin D. levels are great your bees are great your homocysteine is down at cetera so it's got to be a process where we evaluate recommend and reevaluate to prove it right one hundred healthy as always thank you so much for what you share with us thank you my pleasure just when I'm here that's what I'm here for thank you so much bye bye be healthy be well okay enjoy the day phone lines are open we have time for one more call one eight hundred four eight W. A. B. C..
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York
"Hi I'm Anthony. Vernon managing partner Vernal law where our team focuses on intellectual property in Advertising Law? So we're starting at the beginning of Patent Law for this series that matches up at the Faq's on our website. Let's start at the beginning because it's very good place to start. What is a patent well? A patent is granted protection for an invention. I want you to think about a patent as a contract right. The government give you a grant to protect your invention. You have to tell the government effectively the public. What your invention. It's that grant by the US patent and Trademark Office depending on the type of patent. That's granted could last between fifteen and twenty years. Not Understand that this doesn't allow you to sell your product. You're always allowed to sell your product. Even if you don't WanNa get a pat on it you can sell it. What the patent grants you is the ability to stop others for copying your The invention in your patent from selling the invention in your hat. That's the key with patent law. It's a fifteen to twenty year monopoly. On what's described in the patent. Now we have three types of patents here in the United States utility patents. A utility patent covers anyone who invents a new and useful process a new unuseful article of manufacture a newer useful Scene or composition of matter. Also anything that improves upon any of that will also qualify as a utility patent. We always say build a better mousetrap. Well that's what a utility patent is. Also there are design patents now in other countries we might have other definitions for that. But in the United States a design patent includes original new an ornamental design for a manufactured product. That's the key. It's just design. Also the third type of pattern that you can receive our plant patents. That's right if you're a DNA engineer. Yeah I know there aren't a lot of out there but if you're engineering DNA and you create a new plant or you cross read you cross a hybrid plance. Well that'll be a new plant production. Discover invention of a new kind of plant capable of reproduction. You'll get a plant patent. So that's the basic overview of what a patent is again. I'm Anthony Vernon managing partner. Verna law you can find us at vernal dot com and I'll see you for the next part of our Faq.
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York
"Several years ago I had a client who Well did something that you shouldn't do once. The company went into bankruptcy number one. The trademark was not actually listed on the set of assets that the company hat all registered trademarks should be on this set of assets wants a company goes into bankruptcy whenever chapter is being filed number. Two once that company went into bankruptcy the trademarks were transferred to the wives of the business owners. Are we call that a fraudulent transfer because the wives aren't actually running the business also number three? There was an agreement. One of the creditors of the company had a the ability to take the assets of any particular part of the company. And of course sell it in order to get money back so therefore at the end of the bankruptcy none of the debt was discharged. And I'm coming from the other end looking at it as well. What can what can happen if somebody senior to that particular company comes around in Trademark? Use An calls. It trademark infringement. Which is exactly what happened in. Today's tough times for economic activity. We need to keep this in mind. Trademarks aren't specifically mentioned in the bankruptcy code and therefore there are some special. They work differently than other types of intellectual property but we do need to remember their assets of a company so registered trademark need to be listed on the asset sheet when a company files bankruptcy and two if those trademarks are subject to any other agreement that the company has there can be treated with the same type of of property rights that any creditor would have for any other piece of property in that particular business trademarks are treated special when there's a license agreement and that that's a topic for another time apart from that their assets of the business treat them like they're the assets of the business and therefore if your company goes into bankruptcy during this particularly tough five they can be adjudicated properly just like every other acid business. I'm Anthony Bernard managing partner burn law. We'll be focused on IP and advertising lawsuit. Chances are you already knew that by clicking on this video. Thanks very much and I'll speak to you soon..
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York
"I've it's not like risk but it's you know short of a different level. I but your micro interactions in the same people. That same ticket taker every day. You get to know him or her. You get to know all of the same people that we recognize the same faces. You're part of a community a part of something bigger and that's difficult to do and difficult to remember when you don't leave your house right But even as even as a business owner I have those routines Tuesday morning group the Thursday morning group and like right now my Tuesday morning group isn't meeting and nobody in that particular group seems to want to. I shouldn't say nobody but but very few people Want to make that group into a virtual videoconference group. So that one's taking taking time off but you know that was a routine that I have and and that routine is missing. Now Yeah and we have to find out our new routines So you've got your regular Noah. Most of our networking has done a person who was working as but as you think about opportunities and change and it's going on right now and where we're GONNA come out. I mean this could potentially be very reminiscent very similar to the to what happened. Two Thousand Eight two thousand nine. We don't know a lot of uncertainty. The taking the time to implement a new routine you can network in person but reaching out to the People. Either you work with or used to work with to keep up these relationships that is going to put you light years ahead of anybody else as things come back to normal because the relationships that you have are the ones who are going to bring you business if you're a business owner. They're the ones who are going to get you a new job if you're looking for a new job and so maintaining and just wellness checks on all of these people just to say. Hey I'm still here. You're still here. Is Everything going on Is just a good way for you to stay front and center? It's a great way to to add into that routine D- do you do. We like the Like the way. A lot of people having virtual Happy hour video conferencing happy hour. You know I look. I one of my favorite hobbies judge people. I'm asking you to judge. I think it is but it's look it's people seem to be enjoying right and if you could get a good group of four people in your checking in. You're having a cocktail why not. I mean it's it's great. It's a good way to check in with people. It's it's not gonNA fully replaced the the in person kind a happy hour interaction stuff But if it's a more relaxed way for you to check in with other people and get your social fix then I say I say go for it for for the for the business owner. Who's worried about cash flow and Yeah I'll I'll certainly say that I've noticed a couple claims turtle and I mean I have a bit of a carrot and stick situation because I can say well you've got a deadline and and you lose intellectual property if you're deadline's not not particularly met Or at least use a filing fee What what you know. So I've got that carrot and stick but not every business owner has that's for this business owners worrying about cash flow and worrying about the business. How how are you? How are you helping them? Focus on on the fact that. Hey they're still here. They're business can still continue and gathered about cash flow. But that part's temporary. It's Yeah and it's a heavy question because everybody's got a different. It's a different situation Depending on your level of cash flow needs The conversation kind of changes But what I would say to someone who doesn't have new business coming in. This is a lot of opportunity if you don't have work right now is create work If work isn't filling your day you can find things to do. And so we all get into business for a certain reason. Whatever the reason is is completely. I got into coaching. Because I like to help people. It sounds cheesy. But that's the way that it is and and you do it. When easy answers are acceptable here? They're acceptable and so what I'm doing. Now my focus is yeah. I've got my clients with my clients. Virtually and everything else but this is an opportunity for me to help people and so while while jobs are changing functions of changing and everything is changing. When you keep your focus on your why you got into business you can then find additional things to do. It goes back to find value and thinking hard about. What are you doing to provide value outside of that? There's all these administrative things that you've you've wanted to do you know how much can you do to say that you know? When was the last time you have data website? Is the language up to date on your website Have you filed your taxes is? This is a good time to just keep busy while we're waiting to see what everything else is happening And then you start to think about that reason. Ugandan to doing whatever it is that you're doing. And how can you pivot in the short term? So if you are a a writer and nobody's hiring you to do writing. Where else can you right? And what else can? Maybe you can focus on writing a book and you write some blog posts for somebody else. Can you edit Communications for people who are trying to reach out to clients and new communications swap. There are all kinds of different ways. the challenges and the difficult part and the thing that we don't like that it's hard and that short. That's that's nobody likes to do hard. Thanks and it's it's as blunt as I can be That's that's what sucks about. This is that we have to figure out difficult ways to pivot and some of the things maybe a little a shot to the EGO But we have to find the work and there is work out there. We just have to look for it and we can't be too proud to do it. And when things get back to normal this goes into our quiver of things that we've learned and things that we can draw on from experience that we can showcase off to to clients later one of the One of the items and I've done now I've I've been. I've been busy because I've litigated. So I have had I have had work to do but one of the things that I've done on on my off time is I went into the back end of my website because there are a couple. I won't say errors but but mistakes that SEO calculations don't seem to search engine optimization calculations don't seem to like and I went into the back end and I just started fixing them and I was kind of surprised how quickly some of my keyboard ranking went up after I fixed those errors so what. I was one of the things that I started to do when I was like well. I don't feel like moving from one big project to the next so but instead of taking two hours to do nothing what can I do to be productive style So I started working on on the back end of my website. And that's a perfect example. I mean when we think about whatever types of business we do. Our circles are pretty small because we operate in the same circles all the time. So what we're doing these normal little circles you know whatever networking groups do in front of the same people. We've got the types of clients and we go around circle circle circle same communities commuting route. We've got our community friends. Everyone's we've got our little little bubbles right an excellent time to pop that bubble and changing your SEO and trying to get in front of New People in different ways. That's you know this is a perfect time to do something like that. And when you're looking and you have another two hour block if you WanNa fix the SEO my website. I would love you should do that. There's a side Gig I just got to one. I don't know that I'm that good. But that is one of the things that I've that that I I've been working on That was one of my twenty twenty goals. Anyway it might. Website has has gone straight up in the last In the last few months but But yeah that was one of the things and there's one other really tedious task that I haven't done on the website that I need to do. So the more board we get these things become. It's odd and when we have the most time in the world we don't want to do the boring thanks. We just want to sit in front of the TV. And that's why I never gets done. I'm not going to disagree with that statement. A bizarre thing isn't it but well no but but even from a regular work standpoint I had yesterday. I just filed a response to a motion The opposing counsel in this one case filed a motion asking the court to vacate the judgment. I'll let you guess which one of us one in which one of us lost on the judgment and the giants fan. I don't think he's a giant but but basically the first off. His first problem was that the court yelled at him for not serving on me properly Or at least not telling the court that he served it on me properly so so he even made a second mistake after after his loss and I'm sitting there and I'm looking at this and and I'm like this is such a simple response to put together and I mean it'll take time to do but from a from a mental standpoint. It really wasn't all that difficult and I just kept staring at it and staring at it and staring at it and I finally got it in But yeah I mean it wasn't the work it was billable. It was billable hours worked. But it wasn't the most It wasn't wasn't the most difficult thing I had to do. And I just kept putting it off and You know I was doing other actually much more difficult work instead of that right. And it's it's odd that we could procrastinate the things that we're always thinking about it so it's cloud over our head that we know we have to do and we just don't want to do it And then we'll board on other things to do we. Just don't WanNa get up off our butts and do it anyway but that goes back to the the conversation routine and everything else you know saying I have to work for this. Set Our thing done and then you go away and you do whatever you want to come back. Maybe it's to set hours whatever. It is Setting your time aside and having that routine will help you get through all those those little things that you want to get done speaking speaking of routine how about how we dress as we're not now working at home it is is that as a an important part of the routine. It depends on who you talk. You're talking to the wrong person. I like. You know me know that I wear you know because I work from home a lot and if I'm not meeting a client and I don't have to wear a suit. I will literally put on a bathing suit and a button-down shirt because it's comfortable. I like to think I'm living in Hawaii but I'm not and there is a balance. I think there are some people who do really really well with the routine of getting ready in the morning getting prepared putting a suit on or were close or whatever it is that you WANNA do And then there are others who want to be comfortable as they're doing their work. I think it depends on the type of work that you have to do I do think getting dressed put you in a certain type of professional mindset But that's GonNa be that's GonNa be bespoke to you and what you need to accomplish that day if you find that you're not being productive for a few days and that's because you're in your Pajama Pants. And everything else. Maybe do need a shock to go in Take a nice big shower. Do your hair do everything Put on your your full work year and set yourself up to do some productive work. Then that's that that may help some of your your mindset in your productivity for sure Jim Let me Let me thank you here. And and end on the and and on any wrap-up advice that you might have for everybody who's now working at home who is feeling that change My father used to always say flexibility is our greatest strength so we are adaptable people And you know there are problems in their circumstances and we could fix problems but circumstances we have to respond to and there's a lot of what we're dealing with this just circumstance that we have to respond to so when we think about the stress of what we're dealing with and everything else Know that a lot of it we we really can't solve and we have to focus on on the hand that's in front of us right now. And how are we looking at the chips that are on the table? And what are the best next steps that we can do day to day and at the end of this? Hopefully we will have a lot of good lessons that we can draw on for for future business..
"Welcome to the law and business. Podcast the least creatively named podcast out there in podcast land with me. Jim Fraleigh in just fantastic. I love being on such a creatively titled Show. Thank you very much and give your from from bellwether where you do a lot of business and executive coaching. Yeah we do We work a lot with Senior executives teams and organizations and then we work a lot with with small businesses on their strategic direction. And figuring out what it is that they want to do to to get to the next level. Excellent will thank you for for for being on an end for all of you out there who have forgotten what podcast you're listening to. I'm Anthony Vernon managing partner VERNA law and so so JEB. A lot of businesses of course are adjusting to the current new normal. I hesitate a little bit to call it anything more than the current new normal. Because I think we'll get back to normal at some point even if it's in three or four months. I think we'll get back to normal. But maybe that's my positive thinking well active. Let's true as well. It's GonNa be interesting to see what that normal actually is. That's true as well so so from a coaching standpoint. What are some of the some of the steps? What are some of the hot button items? That that your your clients are coming to you about right now. A lot of the small business owners especially the ones who are sole proprietors They're they're probably freaking out in panicking right incredibly For good reason right Proprietors can't file for unemployment Mo- sole proprietors This is their sole income for their family And business has just dried up overnight for a lot of other than other businesses are completely overwhelmed with the type of work. So it's really dependent on the type of business that you're in and where you're shaking out on it So cash flow is obviously one of the big challenges that that most of them are are focused on of course But the other one that they're really interested in and the one that I like to talk to most of my clients bow is remaining relevant. And it's a lot of the one of the big tokens of advice. I give to my clients while you may not have revenue coming in. There is still an opportunity to not be forgotten from a business perspective so we WanNa make sure that you'll people's attention is everywhere right now And how do you put your service and Product Front and Center It's probably just noise at this point. So how do you do it and you have to do it in a selfless way where you're not trying to sell something we speak aren't really buying anything? So how are you positioning your business to provide value for your clients So that you are remembered when these things do get back to normal. It's it's a little reminiscent of the advertising Mantra of needing to you know needing to advertise in good times is important. Well at meeting advertise in bad times is twice as that's right. That's right and look if if I'm buying your product I have so many things going across my desk right now. I'm not paying attention to pitch and so advertising it and and being specific and intentional in the way that you're communicating your value. You're not selling people right now but your advertising and showcasing your value and there's a bit of nuance in how you do that So so I mean. I'm inundated with emails all the time about people trying to give me a discount. I'll tell you this and I I'm not I'm not interested in what you're selling right now But we have to create the at work and showcase value for people So that they're going to be calling you when when the revenue the till's open up a little bit later. Yeah I mean I feel as if the two emails I'm currently being inundated with as a as a consumer are well. Here's how our company is Is Adjusting to the Kobe. Nineteen a pandemic way for the most part. I don't actually care about how your company is adjusting. Because I'm kind of assuming well you told your employees to go home and work from home and they're probably employees that you know if you're a bigger company employees you can't have ideally we have business continuity processes in place so that everybody should be working riding service and to if you're if you're a product that I like we'll chances are. I'm if I'm able to order you. Well that hasn't changed that much either and and hopefully it comes to me in well. There are so many people in between when I bought it and my house. That what you've done it your places and all that doesn't matter all that much when it gets to our house so I'm I'm not. Yeah a lot of these these emails about right now Feel IRRELEVANT YEAH. There are and and you said it perfectly. You're they're already using it or you know you're gonNA You know you're GONNA use it in the future like the the relationships already there and so you've got it so if you're trying to build business right now with new people trying to get someone to focus on you to try and build up new businesses as the pine sky. It's very difficult thing to do. Sure let me Let me analogize this with myself. Because I do that way. Too often but He did a video blog About the fact that the intellectual property system is open so my messaging from the very beginning has been hi. We're open because the courts while you might not be able to walk into a court if your client of ours your deadlines all apply and whether that court is a Federal District Court or others in the patent and trademark office or whether your application is in the patent trademark office Everybody's working remotely and our system is still running so you can't really turtle and hide right now if you're one of our clients for example that's kind of been my steady message messaging to them and it's an important message to give because you've got you know we're so focused on isolating and our houses and our particular situation and You Know How am I going to work from home? I've got kids running around the House and I've got you know deliverables to give to everything and we're so focused on us. There is a big picture and when you take a step back from a macro perspective yet. The economy is slowing down but lots of businesses are still going on. Lots of people are still working So there are still deadlines. There are still things that need to get done and things that will get on. The world is going on We just need to look past. Our twitter feeds in order to see that I appreciate the knock at twitter right there on facebook man. It's going to be even a wild wild. The small business is is hunkering down his dealing with kids at home What are some of the? What are some of the thoughts and ideas to keep that business not just front of mine in in in in their clients and customers spent but how to keep that rolling how to keep the how to keep the business owners focus rolling? Yes it's This is new for a lot of people to be working from home and so Just thinking back to my experience when I first started working from a few years ago One of my biggest challenges wasn't necessarily productivity. Wasn't really you know. I'm not a T. V. Person or anything could focus on my work. My challenge was lack of social interaction. Okay Which is a big challenge for everybody right now because we are So while we need you. Work gives us a lot of things. Yes it gives us a paycheck. Work gives us a sense of purpose. It gives us these micro interactions when we're community into the office. We talked to people in the kitchen or we have our in person meanings. It gives us a time. Management and routine so work really provides a lot of different things that we need to re incorporate into our lives at home and the most important of those in my opinion is social micro and our actions so if you have the ability to go out for a walk if you have the ability to say hi to a few neighbors keep pretend feet whatever you have to do We need to remember that. Were part of something bigger and we can't just do that. The Rubio Screen So so the big things for for everybody is To to focus on that mental health focused on on depressions a very real thing But create that routine create the micro interactions and force yourself to get outside a little bit Just to get that type of interaction. It is funny. How many Work Friends. I made like when I first moved to to New York City From philly and my friends were at I for the most part work friends. And so just funny with you talking about the social interactions that make makes me reflect upon the fact that hey when I did work at bigger firms I had worked friends and right now I mean. Obviously my team are friends of mine It works it works in that direction. I have other people affiliated with the firm that are friends of mine but It is it still isn't quite the same because obviously I'm not running into them everyday anyway. It's not like we sit around that at at the copy machine are or or just the walking around the office or the the jokes that I had I I. I did a lot of a lot of eagles. Giants football jokes. You know when I was working at big firms so one right side to be on that equation by the way not the giants. I'm it's interesting. Most of your work friends is because most of your life is work. You Work Eight to ten twelve hours a day So that's your your forty two to sixty hours a week and on top of that. Your hour commute each way. It's another ten hours and you're looking at like fifty to ninety hours a week That you have to fill up and so that's where you're spending. Most of your time is where you're meeting most of the people we've just put everybody at home you've gained effectively. If don't know what everyone's commute is but if you work commute to the city let's say it's an hour door to door You've just gained two hours in your day that you have to fill up and the question is how are you going to fill? It are filling it with work. Or are you filling it with what you need personally to get through your day to make yourself more productive? Is it a walk with you? Know just a half hour walk for social interaction or whatever. It is the kind of check out. My sister in law used to Travel from here in Westchester. All the way down to lower Manhattan. So that that was multiple train rides in a couple of times. I would run into her going home. 'cause I was never getting the five fifty eight train into New York City though the way she yet now but there will be times when I ran into her going home and I would wind up saying hi to her commute. Fred's like like it was a fascinating phenomenon that I had never had before was the commute friend. No look at you know the five fifty a train Or any of the early transit I take in the morning For my stop. Is these people their pockets of people. I know some people get on in the scarsdale train station and they come with A. I don't know what game they play. But they set up a board among the four of them and they play these this board game..
"So that add a little closer in the newspaper to the front page or instead of advertising in daytime. Tv Nape there is an opening in the today. Show late night. You know that kind of thing So there's little little benefits to actually keeping your advertising going. There's definitely not as much clutter going on right now so you can have a great opportunity to cut through all the clutter not too many. The commercial breaks little shorter So it's a great way to stay top of mind and on the flip side if you cut your advertising during a time like this and we are probably looking at reopening businesses again You know come maybe maybe as early as end of April You're GONNA have all that time lapse for people. Just forget about you when they are in the market for your product or service. You're going to have to start from scratch all over again. Are You finding those upgrades for for your particular clients is? Are there any in mind that that that you have with those upgrades with spy? Even right now spending the same amount that they were. I'm doing that right now. For All of my clients still taking full advantage of that. Because you know it's the way I look at it really is. It's a win win for everyone. Involved the media outlet is thrilled that they have a loyal customer. That is in a position where they don't have to cancel right now And a lot of their advertisers are canceling and then the client thrilled because hey they get to keep advertising but now they get to pay the same price and get better placement. So we're definitely doing that right now. for our hospital client and our lending client Getting them moved up a little bit closer newspapers in front page Got Just recently got one of our clients on page two so that was really nice and then you know also when it comes to like TV advertising You start to notice that a lot of the prime time news shows they have some openings now and this is a really weird situation in general this year because this was supposed to be a very bad time to advertise on TV because it's a political year right so twenty twenty noon advanced going into the stat. We'd be seeing a ton of preemption 's our spots probably wouldn't air because they buy out all the inventory and It's makes it very challenging for small businesses to find available airtime but now political advertising's on hold we haven't seen nearly as much of that if any For now and then we've had a lot of cancellations from advertisers. That don't really want to commit because it's uncertain as to what's going to happen when they're going to reopen so now we're seeing open inventory and this is a great opportunity. I mean the TV ratings are like increasing crazy. Everyone's glued to their screens every day. There's a new update. Everyone wants to know what's happening. So when they're taking a break from net flicks or working from home. They're checking out the news and there are actually Spots available in newscasts to advertise so those little opportunities are really working out. Really well for us right now I find I find that I mean it is logical. It makes perfect sense. I still find that to be absolutely amazing that. What kind of availability? There is right now for the advertiser. Yeah and I mean really. This is unheard of right now in twenty twenty with an election year but These are very unpredictable. Odd Weird Times what are you? What are you finding like? You just said you got you. Were able to claim looped onto page to assuming obviously in a in a printed newspaper. I would assume that that there's been a. I mean maybe right now there. There's some Eyeballs going back to it but I would assume that print feels dead right now or again. Is that that s a space where you can find bargains to get an for for eyeballs full. So here's the thing on the free publications the free newspapers that you see on the way into the subway or something like Fat George. Pick one up in the morning Those are actually on hold right now they they are not printing them anymore because of germs People don't WanNa touch in it just involves on the production side and on the consumer side. It's a little risky right now. So with these newspapers have done. Is they've adjusted by going into a digital mode so they still publish them. But they're now in a digital version. C can go and look online and he gets the only latest headlines However with the publications that are paid subscriptions those are actually still getting mailed out to the individuals homes so those businesses are still thriving. And it's not as risky because it's not touching as many aunts and also The free ones that you get on the subway subway ridership is way down. So yeah but the the printed ones that are sent to homes. Those are still doing well in general In general even aside from this whole pan down this whole pandemic is the newspaper. Industry is actually surprisingly still doing fairly. Well it is still a viable place to advertise depending on the type of industry. Your and your target audience. It does tend to skew older so If we're trying to reach baby boomers and up Newspapers can actually be still a good viable place to place advertising But younger people as you see like Gen X. Millennials Gen Z. They're all on screens all the time. So it really just depends on. Who you're advertiser is but It's still out there. It's still alive and it's still kicking is there With with this particular time right now are as the advertisers can continue to advertise those. That are I knew said some industries are looking Strong right now for the advertising but are there. Are there demographics that are stronger than others? Right now We've seen pretty much an increase across the board in terms of TV With all the different demographics so like every that we've seen definitely a higher increase in TV ratings For adults thirty five and up But we have seen a little bit of an uptick to with eighteen plus So I think really the younger generations are really going more towards social and digital to get their news sure but we are definitely still seeing like a major increase in adults thirty five plus online or on TV. Because everybody was supposed to be going to Netflix by now and cutting the court. I think they're doing both. Actually I think I agree with you completely on that. Sorry Oh no no no. I think I think they're doing In terms of viewing habits. I think they're doing both at this time. I think there's a lot of everyone's days or comprised of news and entertainment But you can. Even you know we we do. We can reach the younger generations to now with What we call over the top advertising which is streaming TV. Be Like your who lose of the world and that Kinda stuff So that's another way to try to reach the younger demographics with TV advertising. I mean I never really thought the TV would would completely go away mainly because when you take your cable. Subscription cable subscription is oh. I don't know one hundred hundred fifty dollars a month. You still have to pay for Internet. So you're Internet's going to be at least fifty dollars a month and then if you start adding five subscriptions onto that well you're not really saving. You're not really saving money. Exactly the same can cherry pick selection of what you wanted but at the same rate right because if everything goes all a cart. Yeah we're the savings right exactly. Yeah yeah basically You know it's it's a great. It's nice to have all these options but the cable companies are actually adapting fairly well to all of this They now have their own applications on phones where you can live stream anything from wherever on your mobile device your IPAD so You know everything's all included in that too so even still like broadcasts people who've just never had cable. They've never wanted it out. Broadcast is essentially free over the air regional antenna so Broadcast is still. That's available through like Hulu and other streaming platforms too. So you know. We haven't really seen an with all the new content out there too. Haven't really seen any kind of a dip in TV. I think what the adaptions that these companies are making. I think everything is just getting better. And now they're telling us in an hour being forced to stay home and watch television you know. Don't stay home at work in your business. Stay home and watch TV. Just go. Watch more television. Now's a great time to catch up on all that binge-watching Eli which then of course means more eyeballs site your appreciative of that top lately. We've actually seen like even web track web. Traffic in general has been going up to. I mean I think people really want to stay in the know. What's the latest like when they're going back to work and what's happening outside now like it's all such a big question mark that we're all glued to screens constantly? But which means that. If if you're looking to advertise you need to be advertising on a on a new site at the very needs to be advertising where your customer is so like for example if you are trying to reach like agenda demographic then Maybe we would want to reach them through like a streaming TV channel and we can actually play or TV commercial for them in between breaks of the show that they're watching just hypothetically but You know then there's also like news clips online that we can play a video pre roll ad that will show. It's like fifteen second ad for five seconds that can show before the news clip lays right Or if there's somebody that's just glued to their TV and it's They fall within the demographic than we can just advertise the show. So there's depending on who you're trying to reach. There's definitely way we can reach them. Especially during this time with a video ad let me let me Since believe it or not we are. We are beginning to hit the end. So let me ask you this. Which I didn't prepare you for is podcast advertising worth it. Yeah podcast. Advertising is pretty good at depending on. Now keep in mind that anybody can listen to your podcast from national so we would consider that more of like national advertising So it depends on your type of company. It for example if it's an e commerce company that they can ship anywhere within the United States and then that makes perfect sense But if it's like you know for an attorney whose license only in the state of New York or New Jersey let's say It might not be the most cost effective way to advertise. Sure I I I actually do. Listen to a podcast that comes out of southern New Jersey. And there's a dentist advertising's practice and I'm like like you're wasting your money. Maybe because of all the people that podcast reaches yeah I mean it depends too I think now like Geo targeting might be coming available soon for podcast so depending on the podcast format in who you buy it through. You might actually be able to Geo target. And I think that's going to become more readily available in the future. I I agree with you on. Geo Targeting I. I do see that in a couple. There's one another podcast that I listen to that. I noticed that the Ads were were radically different when I was at my parents house outside Philly as compared to the as it. I get when I downloaded it here. North of New York City so I am beginning to see that but not for not for a lot of them only for. There's only one that I can think of that does that. I think that's going to become the new normal soon but Podcast advertising is still. It's not really I wouldn't say it's like a new thing but this fairly new in the world of online advertising so We'll start to probably get into that geofencing or Geo targeting a little bit more soon. I always found that that the traditional radio.
"I'm doing well. Thank you for having me on your show. Hey not not not a problem. It's the least showy show in all of podcast world. So it's also the least creatively titled Show All podcast Villas. Well guess right to the point so innovation advertising is a what I would define as a as an advertising placement agency. How am I doing? That's correct yeah. Yeah okay. Specialize in media buying and media planning. We don't do the creative in house but we can certainly advise clients who've advertising strategy work with the creative team to make the messages best and most effective as it can possibly be but our internal specialty is negotiating meteorites and placing the media for clients determining where they should be advertising to see an investment or return on their investment writer. So in in a time like this I would assume that everybody's first instinct is to especially those who are running. Businesses is to stop their advertising. Yes there are that is usually the first thing when panic kits people always think of advertising as something that's not really a necessity depending on the type of business. You're in that actually could be true or it. Most of the time actually isn't so yes. It's a sometimes is one of the first things to get caught in a recession. How have you been seeing that over the last two to three weeks We have it just. Depends on the industry There are certain businesses that are struggling right now and there are certain businesses that are actually thriving right now Some of the clients that we work with that were seeing the had to make cuts are particularly in retail plastic surgery Salons restaurants events in particular sure And Automotive and anything in the luxury sector as well travel. But we don't work with a lot of entertainment clients but we have seen a lot of people. Shying away to from Broadway shows. They can't go to movie theaters anymore. So TV productions have been on hold so we are seeing that however There are some businesses that are actually thriving in this type of environment who we work with like healthcare providers of course lenders and particular Grocery stores accountants auto repairs. Everyone still needs to get their cars repaired and then of course technology companies like zoom. I'm sure are doing phenomenally. Well at this time you know I Speaking of of grocery stores of a couple of the podcast that I listen to or specifically from Philadelphia and one of the grocery store chains there has started advertising for employees and they are blunt to the point in this time of need we have developed a need for more people to come and work for us and I I mean I was really shocked and surprised at how quickly the messaging changed. Yeah I I mean. Messaging is one hundred percent key in this situation. If you are a business it's going to keep advertising It's very important that you tailor your message. So in this in the case you're speaking of what the grocery store they're looking for recruitment at this time that's great They definitely have to get that message out there. But there's other companies that rather than holding back on advertising. All may really need to do is ship their message so like people are. They're taking this as their living in. You know it's uncertain times so they don't WanNa make huge commitment to anything so if you are a business that has the ability to show. Some flexibility like maybe no cancellation fees or some promoted. A risk free opportunity for people so that they don't feel like they're locked in and that they're gonNA spend too much money on something and then not be able to return it or not. Be able to cancel if they need to so definitely tailoring the message at a time like this is critical. What happens when a an advertiser begins to pull back? I know you said that some are thriving. Some are not thriving right about now but the advertisers that are pulling back. I mean logically as somebody who has done advertising from from a legal standpoint of of the contracts and reviews and budgets. I would sit here and say well. If they're not message is not getting out then. It's not they're not advertising. It's not worked right There was actually a lot of benefits to continue with your advertising during a difficult time. Like Sir during a recession Essentially you have this opportunity now to have a leg up on your competition. Your competition might actually be Stopping all of their advertising. So if your front and center to your.
"That's an that's a great question Justin and as one that you'll be hit with a little bit later but you know it's always been the mantra of people I work with and certainly my mantra that As we said in a previous episode if you want to attract the attention of large distributors of you want to attract the attention of other would be licensees than I always suggest you start out by generating a track record yourself with that and saying the limited that I've learned from from this product and the company and the Founder Story to be told there's a narrative round wide this was created and the benefits of doing so and online content. Online sales will probably be as you just said you best mechanism to get started. Yeah there's a website that's already in production at it. It's not a open for the public to see at this particular point only because we are waiting for the first set of orders To come in from our manufacturers so we want to kind of time it properly not get too much head one of the advantages of course of this toy. Is that since? We're talking about children and losing teeth that it's evergreen in children are born every month and they lose teeth every month and so it's not tied to a particular holiday. It's not tied to a particular time of year. It is You know a a kind of evergreen product that's being sold Year round so we have the freedom and the option to kind of introduce the toy to the market. You know from a marketing perspective. The analytic set facebook and instagram provide. You is a gold mine terms of people reporting when they're pregnant having kids to d decades birthdays. You know how the how old they are. You know that a kid around x number of age old is GonNa start losing teeth and you can really refine your marketing and be super targeted to reach them. The NASA group will be working with the news. I think we'll be Scott. Let me what you have a one to twelve model. You mean from from one year to to twelve years old one to twelve years old. I think would be a reasonable thing but I think hey. Here's my first year tooth which still look back on and say no. I want a five year tooth. Put My too thin at his fifth year. When they're getting changed in the mountains getting form you know and as I look at the bear. Did you refuse to go? He's my different things. Come to my mind. What are the other uses other ideas you come up with with the same mechanism? Yes and they I I think there is a slew of that that can go on and it doesn't have to be for kids. I'm thinking Valentine's Day. What is it that you can cleverly do Valentine's with a heart and all that kind of stuff that you're thinking about? How would that work? And what can you put into it? There's a whole bunch of yes there are there are other uses which actually goes back to our previous episode and talking about you know if you want to be a license. Or what are some of those thoughts that you had in there as well? Scott let me let me ask you this. If if a company like this came to you and said they they're looking for vc because they need to fund the purchase orders that are coming in. They've got this grady. Obviously there's a little market traction because of that What are some of the questions that you're asking them in order to help them set up properly? In order to keep growing? The real question is become uses of capital so I would want them because obviously when you raise more money. There's a dilution effect to the current owners. So you really want to think about what is the amount of capital you need to get to the next stage? And and what are those uses going to be at this point? I think it's just was saying is going to be a lot of marketing and sort of sales channels to look at that. You're going to have to build out probably your sales team and look at your different Sort of online apps and things like that where people can sell product and and that would be where you'd want most efficiently work with and and frankly you know until you have some decent traction in the market you're going to get diluted a little bit more but you're going to certainly be able to raise money and and be able to push this to market pretty easily. I would think go ahead Justin. You raise a very good point. I think we touched upon this in the last two episodes which is the need for business planning to understand what to find success Any business young or old has limited has resources that have termination date the not properly used as a startup will who you're working with. They have limited resources with those resources with the.
"Welcome to the seventh episode of our special miniseries with an ESA group. Jim Weta has a going. It's going well. I think we're making great progress. Great Conversation I hope the audience will enjoy some of the points that we're making. I hope so too Barry calls on failing failing better every time we get involved in this area. Thank hand actually. You've got more where I think that we've got a nice length of time to build relationships. Thank you thank you berry. Will Jake's CONNOISSEUR. How's it going know the Great Day? Great to be here. Wonderful Justin Trudeau de Brand King. I was going. I was wondering if I was going to get a title this time. I'm wonderful. Thank you Scott. Mountainair corporate attorney. I'm doing well. Thank you and I am with Harrington Avocado and monk before you ass managing partner Verno Law. So let's talk about a little. Let's talk a little bit. About the plush toy industry will and I have a lots of plush toy experience will you have written one pattern or is it multiple patents lawyer the plush toy you're currently holding nobody can see that you're holding it so crops goes crops? Don't do very well on audio but but you are holding the product. Well the audience can hear him. I ask so..