35 Burst results for "Westchester"

HUD's Tactics to Weaken & Destroy Zoning Laws for Democrats

Mark Levin

01:38 min | Last week

HUD's Tactics to Weaken & Destroy Zoning Laws for Democrats

"Their new tools are accessory dwelling units a to use which can be apartments or garages and stand-alone dwellings Large multi-family transit oriented developments and surrounding train stations and bus depots The efforts are being fueled by housing activists and progressive think tanks like the brookings institute Which declared in a January 2022 article quote by some measures the suburban counties around New York City have some of the worst exclusionary zoning in the nation To understand the hostility to suburbs some background is useful The initial strategy was to usurp local control through litigation brought by hud It had limited success because to eviscerate local control had had to prove racial discrimination Which by the 80s and 90s had been largely eradicated Saha tried other tactics in 2900 and a housing activist forced New York's Westchester county into a settlement to build 750 units of affordable housing due to the county sloppy reporting of its federal housing grants The hunt then hud tried to use the settlement as a wedge to expand agreement And forced Westchester to sue individual municipalities to change their zone Hud's efforts failed due to its lack of statutory authority due to New York's constitutional protection of local zoning Because then county executive rob astorino now running in the Republican gubernatorial primary to challenge hackle Fought to protect the municipalities

Brookings Institute HUD Saha New York City Westchester County New York Westchester Rob Astorino
Caller Reacts to Gov. Abbott Sending Immigrants to D.C.

Mike Gallagher Podcast

01:18 min | 3 months ago

Caller Reacts to Gov. Abbott Sending Immigrants to D.C.

"I know governor governor Abbott now, you know, I'm conservative. I'm in Texas. I completely support our governor and what he's doing. And I believe we also announced yesterday moving more military to the border. The busing to Washington of the illegal immigrants, I understand, is completely voluntary on their part. Correct. So, you know, what's the big deal? Who's going to volunteer to get on bus and go to Washington D.C.? Well, but wait a minute. Well, will there be a minute? They're being bused already all over the country, William. They're being bused now. I totally understand that. I mean, everybody who lives in Washington loves it there. So ask anybody who lives in Washington, D.C.. They're all fans of Washington, D.C.. We're putting them on buses and planes and sending them to Westchester, New York, Dallas, Texas, setting them all over the country. So why not send them to D.C.? D.C. shouldn't be off the hook. They shouldn't be exempt, so God bless it. I love it. I absolutely love the fact that governor rabbit is sending them there.

Governor Governor Abbott Washington, D.C. Washington D.C. Washington Texas William D.C. Westchester Dallas New York
Judge Tosses 5 Members of West Chester School Board Over Masks

The Dinesh D'Souza Podcast

02:39 min | 3 months ago

Judge Tosses 5 Members of West Chester School Board Over Masks

"Sometimes those citizens we feel like we are powerless in an environment where all this bad stuff is happening and what can we do about it? Well, here's an interesting story about a parent, a signal, just a one person. In Pennsylvania, this is in Westchester, Pennsylvania. And her actions caused 5 elected members of the school board to be removed. So let's follow the story. The Westchester school board decided to defy the authority of the state. The state essentially passed a law ending mandatory school masking. So mandatory school masking is no longer the law in Pennsylvania. But the Westchester school board decided, well, you know, that doesn't matter. We're going to continue with masks. And so they required masks. And a lot of parents were like, wait a minute. Haven't you seen the new law? You can't. You can't require masks to allow students, masks have to be optional. And then the school board sort of relented and they said, okay, well, masks are optional right now, but we reserve the right to impose mandatory masks pretty much when we feel like it. When we think the science demands it. And so a parent, Beth and rosica, went to a judge. And now here's the interesting thing. She found a law. It's actually a not very often used Pennsylvania education statute. It's not exactly new, but it basically says that school board directors who quote neglect their duty can in fact be removed for failure to perform their duties or for neglecting their duties. And it says the ten resident taxpayers in a district can make a petition to the court to have the court look at it and if it's warranted to have these food board members removed. So that's exactly what this parent bethan russica did. She went to judge William P men in Chester County court of common pleas, and this guy looked at the law, and he said, well yeah, I have to admit that the school board is violating the law here, even though they are even though the masks aren't currently being required, the idea that they required them, even after the state said, no. And the idea that they reserve the right to require them in the future, that's a violation of the law. And so the judge basically ordered 5 of these school board members to vacate their offices. They're out. And he told he essentially told the existing school board members who remained, as well as the parent, which was betan rossa, by the way, she has two students two of her kids. Students in the district he goes, you give me the names of replacements. And I will look at them and I'm going to essentially appoint people to fill those positions until the next until the next

Westchester School Board Pennsylvania Rosica Westchester Bethan Russica Chester County Court Of Common William P Beth Betan Rossa
Sebastian Went on an Unusual Mission for Salem...

America First with Sebastian Gorka Podcast

02:31 min | 5 months ago

Sebastian Went on an Unusual Mission for Salem...

"But yesterday I spent the whole day with my colleagues from Salem, the incredible Dennis prager my rabbi with Eric metaxas with Larry elder. And one of our newest podcast members from the podcast stable, the incredible founder, the president of turning point USA Charlie Kirk. And it was an unusual mission. I hadn't done this before. I've been interviewed many times you've seen me on TV. I've been part of documentaries like Amanda milius is amazing the plot against the president. But yesterday, we were invited to do something a little bit new. We sat down in a lovely facility. It was a bar that had been shot down for our purposes for filming. And we were part of a new movie by dinesh de Sousa the great dinesh decision the man who was politically persecuted and imprisoned by Obama, and who was then later pardoned by my former president Trump. And he has a new film that is coming out in April imminently. It was teased by Greg Abbott at the Texas rally with president Trump at the weekend, the trailers out there. It's called 2000 mules. Hashtag 2000 mules. I wasn't sure about the title, and I can't divulge everything that's in the movie, because well, I believe, and I told you this much, and I think my team here agreed with me. That we have the evidence. After that video was made available out of Westchester county. Of the local police, intercepting in the dead of night, actually in the wee early hours of the morning, an unmarked jumbo jet being accompanied by CIA contractors from the mvm LLC company in Virginia. Ferrying hundreds of illegal aliens. Across America as those contractors said, on video, with the audio, into the body cams of those police officers. We don't want the media. We don't want attention because we don't even know where these illegals are ending up in America. It's above my pay grade, and do you know why? We don't want the attention because of whose in office. Because everyone knows it's

President Trump Eric Metaxas Charlie Kirk Amanda Milius Larry Elder Dinesh De Sousa Dennis Prager Salem Dinesh Greg Abbott USA Mvm Llc Barack Obama Westchester County Texas CIA Virginia America
Federal Contractors Are Transporting Illegal Immigrants Across the Country

Mark Levin

01:36 min | 5 months ago

Federal Contractors Are Transporting Illegal Immigrants Across the Country

"We have these government contractors working for the feds Who are moving illegal aliens throughout the country including young males who do not have families with them In some of whom have criminal records and some of whom they have no idea what kind of records they have We're paying for them We're paying for their transportation Some of them are being flown to locations Some of them are being bust a location Some of them are being both And apparently in many cases they get to choose where they want to go I am virtually speechless about what's taking place in this country And so we have these government contracts They're at the Westchester airport I remember when I was a young guy Westchester New York was a rock rid Republican area Wasn't it Not any more Said Democrat era And as the former executive there Robert astorino's told us it was targeted was targeted by the bureaucrats the zoning issue about destroying the suburbs really started in Westchester Used as a Guinea pig and all these other things And now the course they're dropping off illegal aliens into Westchester They're doing this all over the country

Westchester Airport Robert Astorino New York Westchester Guinea
DA releases report on killing Robert Durst's first wife

AP News Radio

00:59 sec | 5 months ago

DA releases report on killing Robert Durst's first wife

"I'm I'm I'm I'm Julie Julie Julie Julie Walker Walker Walker Walker the the the the Westchester Westchester Westchester Westchester DA DA DA DA releases releases releases releases a a a a report report report report into into into into what what what what she she she she calls calls calls calls missed missed missed missed opportunities opportunities opportunities opportunities when when when when investigating investigating investigating investigating the the the the disappearance disappearance disappearance disappearance of of of of Robert Robert Robert Robert Durst's Durst's Durst's Durst's first first first first wife wife wife wife who who who who he he he he was was was was charged charged charged charged with with with with killing killing killing killing D. D. D. D. A. A. A. A. Merriam Merriam Merriam Merriam Rocca Rocca Rocca Rocca says says says says the the the the twelve twelve twelve twelve page page page page report report report report is is is is not not not not about about about about assigning assigning assigning assigning blame blame blame blame in in in in the the the the nearly nearly nearly nearly four four four four decade decade decade decade old old old old case case case case involving involving involving involving Kathie Kathie Kathie Kathie Durst Durst Durst Durst whose whose whose whose body body body body was was was was never never never never found found found found some some some some missed missed missed missed opportunities opportunities opportunities opportunities by by by by law law law law enforcement enforcement enforcement enforcement officials officials officials officials directing directing directing directing the the the the early early early early stages stages stages stages of of of of the the the the investigation investigation investigation investigation may may may may have have have have contributed contributed contributed contributed to to to to delay delay delay delay in in in in bringing bringing bringing bringing the the the the charges charges charges charges in in in in this this this this case case case case she she she she says says says says those those those those missed missed missed missed opportunities opportunities opportunities opportunities include include include include tourist tourist tourist tourist ball ball ball ball statements statements statements statements physical physical physical physical evidence evidence evidence evidence numerous numerous numerous numerous domestic domestic domestic domestic violence violence violence violence incidents incidents incidents incidents including including including including with with with with the the the the gun gun gun gun and and and and other other other other red red red red flags flags flags flags that that that that add add add add up up up up to to to to the the the the investigation investigation investigation investigation pointing pointing pointing pointing to to to to him him him him I I I I don't don't don't don't think think think think that that that that anyone anyone anyone anyone here here here here did did did did anything anything anything anything intentional intentional intentional intentional tourists tourists tourists tourists died died died died last last last last week week week week while while while while serving serving serving serving a a a a life life life life sentence sentence sentence sentence for for for for killing killing killing killing Susan Susan Susan Susan Berman Berman Berman Berman who who who who LA LA LA LA prosecutors prosecutors prosecutors prosecutors said said said said helped helped helped helped cover cover cover cover Kathie Kathie Kathie Kathie Durst's Durst's Durst's Durst's murder murder murder murder Julie Julie Julie Julie Walker Walker Walker Walker New New New New York York York York

Durst Julie Julie Julie Julie Walker Walker Walker Westchester Westchester Westch Robert Robert Robert Robert Du D. D. D. D. A. A. A. A. Merria Kathie Kathie Kathie Kathie Du Walker Susan Susan Susan Susan Berman Berman Berman Berman La La La La Kathie Kathie Kathie Kathie Du Julie Julie Julie Julie Walker New New New New York York York
Project Veritas Founder James O'Keefe Walks Us Through the Day His Apartment Was Raided by the FBI

The Charlie Kirk Show

02:27 min | 6 months ago

Project Veritas Founder James O'Keefe Walks Us Through the Day His Apartment Was Raided by the FBI

"The FBI snatches your phone out of your hand. Yeah, what happens after that? They take the phone. Finally, you're gonna behave yourself, et cetera I'm paraphrasing these agents. There were about ten or 12 of them all wearing masks. Westchester county, they had a vest on. It said FBI jackets FBI. It kind of looks like one of those people. 30s and 40s mostly. And finally, you know, they do this search my home for two hours. I have a two bedroom apartment. And they would move me into the one room and search the other room so I couldn't see what they were doing. Is that legal? I don't know. Charlie, this whole thing, this whole thing is illegal. The whole premise is illegal. The attorney general of the United States Merrick Garland put out a memo in July, explicitly prohibiting these search warrants against the press. The New York Times Michael Schmidt, who's been writing articles about us every week, even he said, this is a really aggressive move for the FBI to execute a search warrant against the media company is the most aggressive thing they could possibly do. And there are laws against it. And so he's not a journalist. Well, the privacy protection act doesn't make a distinction whether you're considered a journalist or not. You can't do this. So this happens, and finally, I'm sitting on my bed, they've searched the whole place for two hours taking stuff. And they make me sign the document. Only my phones left my iPad on my laptop. Very unusual. And finally, that the lead agent is the shorter guy with the scruffy beard. I think his name is Tony. He looks at me and he says, mister O'Keefe, do you have any questions? And I'm sitting there. I guess I'm in a state of what might be considered shock. Not yet fully in shock, just like this is like a dream sequence. I'm still dreaming. I'm still asleep in my bed at this. I can not believe that I'm going through this. And there's like a couple agents hovering over me the whole time. And this lead agent Tony says you have any questions. And I almost said this Charlie, I did not say this because experience has taught me, don't speak to federal agents without an attorney present. But I almost looked right into his I looked right into this guy's eyes. I guess he could hear me say it even though I didn't mouth the words. And I said, you ever raid a reporter song before Tony? But I did not say those words. And I actually believe that half the people in my apartment, these FBI agents, maybe maybe half of them were actually fans of project veritas. And maybe they're being told what to do. Maybe they even they go, what are we doing? What is this country coming

FBI Merrick Garland Westchester County Michael Schmidt Mister O'keefe Charlie The New York Times Tony United States
DA: No charges for Cuomo from allegations by 2 women

AP News Radio

00:41 sec | 6 months ago

DA: No charges for Cuomo from allegations by 2 women

"No no charges charges will will be be filed filed against against Andrew Andrew Cuomo Cuomo after after allegations allegations by by two two women women former former New New York York governor governor Andrew Andrew Cuomo Cuomo won't won't face face criminal criminal charges charges stemming stemming from from allegations allegations of of unwanted unwanted kissing kissing by by two two women women one one of of them them a a state state trooper trooper assigned assigned to to his his detail detail Westchester Westchester county county district district attorney attorney Mimi Mimi Rocca Rocca says says while while there there was was evidence evidence to to conclude conclude the the contact contact the the woman woman described described did did occur occur it it does does not not merit merit charges charges a a report report in in August August by by New New York York Attorney Attorney General General Leticia Leticia James James chronicled chronicled accusations accusations from from eleven eleven women women against against Cuomo Cuomo that that led led to to his his resignation resignation from from office office Cuomo Cuomo has has attacked attacked the the findings findings as as biased biased and and inaccurate inaccurate I'm I'm Shelley Shelley Adler Adler

Andrew Andrew Cuomo Cuomo New New York York Westchester Westchester County Mimi Mimi Rocca Rocca Cuomo Cuomo Attorney Attorney General Gene Shelley Shelley Adler Adler
Caller Describes 9/11 Scenes 20 Years Ago

Mark Levin

02:07 min | 10 months ago

Caller Describes 9/11 Scenes 20 Years Ago

"Hey, Rita. I was there. Um, the day after everything to happen. I used to work for Westchester Area mess and we got called down to help everything I think. The main thing we should be doing is pain. Your respect to those who passed away that day. That's first off second off. I also think There are a lot of what I agree with you guys. I agree with Rudy that what's going on right now? Is divisions. Not even close to it? Okay, um, comparing Americans who don't get the vaccine to the Taliban. Come on. This is ridiculous. Look at what they did back then. But what they just did You know, a couple of weeks ago we lost 13 Lord people okay to you know to the Taliban and just actually reports coming out of Kabul that guys were laughing about it doing the countdown. The whole nine baking milk the whole nine yards. They knew this was going to happen. As far as Clinton invited Going to the ceremony. I mean, he's the president. He should be there, But I gotta tell you, I don't like the idea that he's there. I think the big slap in the face To everybody Well and listen. I think it's important that the president, whoever it is, be there at a respect, and that's whether you're Democrat Republican Independent. I think he should be there. Imagine if he wasn't there. Yeah, I'll think about how terrible that would be. I get what you're saying. I mean, like I said, I agree. He should be there as in its position, but he wasn't respect that position. The way he talks to people, and I mean and I'm top of that. With the service men that were killed. Look at what? Look, Not only did he turn around and make the you know the meaning of the gold star families all about him. I mean, I'm very sorry that he lost his son. But you don't talk about your son when these people just lost their

Taliban Westchester Rita Rudy Kabul Clinton
Cuomo Declares State of Emergency: Hurricane Henri Bearing Down on Tri-State

Always In Fashion

01:37 min | 11 months ago

Cuomo Declares State of Emergency: Hurricane Henri Bearing Down on Tri-State

"Hurricane on re is bearing down on the tri state with current models showing the category one storm, likely making landfall by early tomorrow afternoon. Somewhere along Central or Eastern, Long Island. Laundry is expected to come ashore with the sustained winds of at least 80 MPH with wind gusts topping 100 MPH. Widespread flooding is expected and Governor Cuomo declaring a state of emergency for Long Island, New York City, Westchester and the Hudson Valley Coastal Connecticut, also under a hurricane warning, including New Haven, Middlesex and New London counties. Earlier today, Cuomo telling New Yorkers in flood prone areas to evacuate If you know you are in an area that tends to flood if you know you are in a tidal area that tends to flood, if you know You are in an area that is subject to title surgeons. Get out of that area now, please. Widespread power outages are also expected in the city and parts of New Jersey. We're under a tropical storm warning and could see upwards of four inches of rain and winds hitting 50 MPH. Mayor de Blasio, announcing that outdoor dining in the city will be suspended tomorrow. The New York City concert in Central Park is going on as scheduled at this hour with Bruce Springsteen and Paul Simon. Among the headliners. A crowd of 60,000 was expected on the Great Lawn, with the mayor urging all concertgoers to head home immediately as soon as the concert

Governor Cuomo Hudson Valley Coastal Long Island Hurricane Westchester New York City New London Cuomo Middlesex New Haven Connecticut Mayor De Blasio New Jersey Central Park Bruce Springsteen Great Lawn
An Alternative to Strategic Planning with Lindsay Hoffman

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

02:15 min | 1 year ago

An Alternative to Strategic Planning with Lindsay Hoffman

"Lindsay hoffman. this is fun. Thanks for joining me. Letter john thanks for having me so Lindsay and i have worked together for a number of years and So this conversation is going to feel like the two of us having a cup of coffee together even though i'm in new jersey and she's in northern westchester. I'm okay so i this up for you lindsay. It's not strategic planning. It's strategic vision inning. Did you just just branding it differently. Or is it really different. Is there a simple distinction. That helps people understand what this is about. So here is the simplest way. I have learned to describe the difference between these two. So whenever you're sitting down for any kind of planning there's some expectation of change so something will be different as a result of your planning whether it's a dramatic change or a slight readjustment. Or maybe even just you know you expect to be more confident as a result of crystallizing all the ideas that have been floating around in your head your head and so joan. I'm going to borrow some of your vocabulary here. This this is a process of taking your organization from a to b. Right and so. Here's here's my simple distinction. Between strategic visiting or strategic planning and strategic visiting strategic planning is when you know exactly what be is an everyone is aligned about what the is and what you need to do is figure out how to get to be in so strategic planning process of like okay. How do we pull this off. What are the different strategy pass. We might take. Let's research all of the constraints that were facing. Let's take a look at what resources we have available. Let's evaluate the landscape. Flits investigate others in the field Know come to decisions about does most efficient most excellent path forward

Lindsay Hoffman John Thanks Lindsay Westchester New Jersey Joan
Rapper DMX Dies At Age 50 In New York After Suffering Heart Attack

John Batchelor

00:35 sec | 1 year ago

Rapper DMX Dies At Age 50 In New York After Suffering Heart Attack

"Continue to pour in for rap icon and Westchester resident DMX. Who died at the age of 50 on Friday. Here's WBC surly Kessler. Hip hop legend DMX born Earl Simmons died in White Plains Hospital after being on life support for a week he'd suffered a massive heart attack, reportedly linked to a drug overdose fan stood vigil outside the hospital. He's one off log greatest rappers of all time. DMX was also an actor who starred in multiple movies. He leaves 15 Children.

Earl Simmons White Plains Hospital Westchester Kessler Heart Attack
Man Kills Three People Then Shoots Himself At Daughter's 9th Birthday Party In Brooklyn, New York

Sean Hannity

00:41 sec | 1 year ago

Man Kills Three People Then Shoots Himself At Daughter's 9th Birthday Party In Brooklyn, New York

"A Westchester County man's behind a murder suicide in Brooklyn Monday night. 45 year old Joseph McCrimmon of Mount Vernon fatally shot his longtime girlfriend before killing both her daughters on Lee, The couple's nine year old order hiding in a closet was spared. Everyone was gathered for her birthday party on Tuesday in officer described his meeting with the lone survivor interaction with the young lady last night. She's a tremendously brave Brave young lady, very smart, very bright and we're gonna do all we can to ensure she has a bright future dead or the suspect along with 45, year old Rashida Barzee, 20 year old Soleil, Spears and 16 year old Chloe Spears. Meanwhile,

Joseph Mccrimmon Westchester County Mount Vernon Brooklyn LEE Rashida Barzee Soleil Spears Chloe Spears
Separating facts from fiction on major COVID-19 vaccine misconceptions

Part Time Genius

05:49 min | 1 year ago

Separating facts from fiction on major COVID-19 vaccine misconceptions

"Of coded. The news does seem to get a little better every day, particularly when it comes to vaccines. We now have three covert vaccines in circulation. Advisor Madonna and Johnson and Johnson. More and more vaccination sites are taking appointments in the U. S. Almost 77 million doses have been administered. Even his inoculations rise. So do the questions. What does that mean for our daily lives after we get both shots? Can we take off our masks and we go on vacation? To get some answers. We talked to Dr Sandra Cash, deputy medical director and infectious disease specialist at West Bed Medical Group, located in Westchester, New York. Is what she had to say. Thanks so much for joining us. You're welcome My pleasure. So with the vaccine on everyone's mind these days, what are some of the common misconceptions about the vaccine? You know, just that this is ah, very good question, and I've seen and heard all sorts of mythology out there about the vaccines. Some of the more common myths that I've seen are that the vaccine can close Cove. It Um, the vaccine. The genetic material in the M R in a vaccines can actually affect your gardener your genetic material on but it can cause problems with fertility. Um You know, and the first two are flat out wrong. Um, you know, the genetic material in the in the vaccines really does not interact with your DNA's A. It's degraded very rapidly in the side of possum. The area outside the nucleus of the cell by yourselves. Enzymes on that happens really, Very quiet. Very quickly. Um, you know, the question about fertility and impact on fertility is one that I think we have not seen evidence of that to be the case. I don't anticipate that being The case. But you know these air new vaccines, So we simply haven't had the time on Ben. The question about whether the vaccines can cause Kobe that that one is flat out wrong. There's no mechanistic way for that to happen with the vaccines that we use these air, not live vaccines. Well, that's great to hear, and it's good to be clear about the facts. After you had two shots of the vaccine, and the correct time period has passed. Do you still need to wear a mask and other other precautions you should be taking you do And the reason it seems a little counterintuitive, But the reason we we continue to make that recommendation is several fold. Probably the most important reason behind that is that we still don't know. And I'm anticipating will have the answer to that in the next few months. Whether vaccination prevents transmission, meaning that a vaccine individual will not get infected if they're exposed to someone with Cove it But they may still get enough of the virus to carry it in their nose in their fair or unfair, inks the back of their throat and be able to spread it toe unvaccinated individuals. And that's where masters becomes a mechanism. Tol interrupt that that transmission I suspect what we'll see with covert vaccine is what we've seen with vaccines for other infectious diseases. Primarily that vaccination not only prevents infection, which we know the M Marny vaccines, the backs and the Johnson Johnson vaccine, they're highly effective in preventing infection. They'll also be very effective in preventing preventing transmission. This asymptomatic carrier status. We just don't have that information now. So we continue to make that recommendation recommendation on mask use until we have that additional information. So given that is it safe to expand your social bubble? Once you have the vaccine, and if so, who can you include? That's a trickier question, and I'll give you like a scenario. So if you're with other vaccinated individuals what you can Probably pretty. Realistically assume, is that those individuals? If they're carrying the virus, they won't infect you. And you won't infect them. What you can't assume And what we're not sure of yet is whether if you're carrying the virus again and your nose, you won't get the infection because you've been vaccinated. Can you expose another person in your gathering and they again Because they've been vaccinated won't get infected. But will they get enough of the virus in their nasal mucosa and then take it to their home where they may have unvaccinated individuals? Now? The likelihood of that happening? You know, there are lots of steps involved. Becomes increasingly remote. And so I've seen, you know, groups of people who have been vaccinating getting together and you know and not wearing masks. I don't think we're at that point yet I would feel much more comfortable with that once we kind of reach more a level of herd immunity. But what vaccination does do is it obviously prevents you from getting infected and dying from this, You know disease, which can be horrible, But it also allows you to do things that you may have been very frightened to do with a lot more comfort, and I think one of the things that we talked about a lot with Cove. It is this underlying kind of second pandemic of tremendous anxiety and fear that it's created in people. You know, fear of going to the store fear of interacting with people fear of even going Outside an exercise in which we know was probably one of the safer things you could do right now. And I think vaccination gives you you know, Ah, lot of relief that if you do go to the store and someone buy, you sneezes or coughs that you know you don't have to have that panic attack, you know, And I think that is a huge weight off of a lot of people's shoulders, and that's why you know Healthcare people in epidemiologist and all the people are talking about. This is really the first major step back to a sense of normalcy and why vaccination is going to be so important for us to get back Tol we were the society. So

Dr Sandra Cash West Bed Medical Group Johnson Infectious Disease Westchester Madonna U. Johnson Johnson New York BEN
Creating super-human voice assistants with Nikola Mrki, CEO of PolyAI

VUX World

08:41 min | 1 year ago

Creating super-human voice assistants with Nikola Mrki, CEO of PolyAI

"Apple for a while and then you win and create polly ai. What was it specifically the kind of took in that direction. What was it that you enormous in wasn't working either necessarily broadly speaking invoice technology. What was it that you saw wasn't quite right. In what problem did you think you could solve by by creating paula. I absolutely so What i think the challenger creating a horse assisted. Level thrive people through any of these media kardashian mobile phone speaker. Second thing it's different. Hotter product has many uses. The finish quality and other food is very different. People inside cleanable the to clear those the ottawa Negative while we're kind of like you know the future Know say amazon charged enough to have On every two will not when you aggregate fact their fifteen thousand equal working at alexa do actually as long as someone who worked on this before it was as huge as opulent as it is today. You can't help but things have not achieved back much when you know like the few scenarios that he knew any of these technology despite music you know setting larssen timers asking you questions when playing board games navigation of exiting but overall. It's really not that overwhelming. There wasn't hope that this would be the next thing after mobile really. it's kind of growing. It's growing the read. The say laptops grew up in the ninety s and the group right in compound. Interest is miraculous dion here with a laptop. But it's definitely not exploded in the way to save the iphone. Did even though. I think many of these companies that would now you hear these very articulate narrative Directly to shop is enter. Be really materialized when we have a are in vr blindly. Those are all things that will build into insomnia clear where He conditioned from the ecology by co founders through our senior research team. We were all brought up by. Crm's steve is less cambridge professor. Almost one of the guy had species mission for years. Was the leading person. Pushing hidden markov models. We wanted only way. You'd bisbee shirt mission until these learning got an and really as a matter of ernst and they were more efficient methods previously Westchester kangaroos he sold three counties As he you know supple the see that since two thousand six hundred billion dollars bermudian six Missionaries are twenty thirty years. It is impossible for measuring that you can have a sophisticated conversation with us. But see sorta developing formalism the models these errors is waste recovered specials severe to really bring converse in to the understanding. So that you're able to really elevates something we really awesome A few people in the company that there are similar problems leader in the battle management decided save depending on. Both the of the user might have met Sheet metal wall seats available shop inventory or reservation book and so on. Yeah i mean when when when you think about what has been built in where you go. Silence made sure to make progress. The most isolated followed that as scientists Both saw its customers. There's a lot of data. There's a genuine genuine. Consumer eve right at All these fools and interestingly i land look you go into a large People customer experience with people bought line of the cio's and they all really end up on with your yard also. And if you haven't done this before we ever all happened so you are brighter citizens. We were the city when we had a lot of success for us. Few years is really a shame of systems that are incredible airless. Some of the most sophisticated thought An employee narrow the bird. They're not here and talk to you about anything we can talk to you but meeting life but you know you want to book a table and you really or schedule. Data's choosier through the evening. Not after learning must really complex stuff. The the more by the customer service is are actually able to evaluate the systems breath. And how he florida track assistant done and that. The second problem is blake all frustrated. Leave users fears to Speaking we choose our battles but out we're able to perform the most human agents quite often we beyond to be probably won't really into application just until how do mean by outperform humans in in what respect to outperform. So that's your accomplice crush on the on the one hand just reaching characteristics. Aw a support. Asians or human didn't make them popular the audio voice. Speeders your other understand. The user meets all jeering answer. It didn't constraints where it is more narrow occasions where eagles Now when he reforming hugh. If i stayed in my last elections naza were. Wade's speakers Are you paying and quickly. Say that my vote is was that might or bamberg for the for scherzer. God's actually slow surprise a matter of fact but now we're able to mav performed see humans wanting to actual research the school of cool still understand really talk to the salsa just beating the baseline but there are very few most sectors so well we've been there for long enough to receive a very product where they're hundred about it like sizes of all those questions even though the answer because it's more bright they how the answers. They're connected to social system. The answer changes you know media the people because they straightaway. Don't get tired whatever language you need them to use Something's the edged. Change the So there are many hours which museums are falling like. We speak a few languages. You know we don't know the answers. We will startle both codes and in many of these many of these problems we have transactional but really currently functional assistance in place authors.

Polly Ai Larssen Westchester Kangaroos Kardashian Paula Dion Ottawa Apple Amazon Insomnia Steve CIO Blake Scherzer Florida Hugh Eagles Wade
Video of New York Gov. Andrew Cuomo pressuring female journalist to eat sausage resurfaces

Radio From Hell

02:16 min | 1 year ago

Video of New York Gov. Andrew Cuomo pressuring female journalist to eat sausage resurfaces

"What? It's a sandwich assaulted sandwich. If you watch the video of this, it is pretty It's AH video showing Governor Andrew Cuomo challenging a Female journalist to eat the whole sausage in front of him. 2016 New York State Fair amid allegations the governor sexually harassed former staffers. I want you to eat the whole sausage on this story, by the way is from the New York Post, So it takes pains to point out I want you to eat the whole sausage. The Democratic governor is heard telling the news Channel nine reporter Beth Assefa low as his daughter. Makayla sits quietly next to him. According to the video shared by journalist Matt Binder. I don't know if I should eat the whole sausage in front of you, but I'm definitely going to do it. Responds the reporter, Mrs Sapolu. She's now an anchor at Channel 12 News 12 in Westchester. Cuomo, then invites miss a flu. Snaps a selfie with him while holding up her plate to sit at his table. Oh, there's too much sausage in that picture, Cuomo says in the Cringeworthy exchange, and it is You've got us admit it's kind of cringe worthy the way he does it when you were in a man in a position of power. You can't make jokes like this. You just want And you and me. You probably shouldn't be doing it anyway. No, but particularly for sure. Really, to this, this cute young reporter Now she's she doesn't seem to mind. But this comes amid all these other allegations of him new. There's a new one, and it's there's a picture of it. He's got his hands on Both sides of this young woman's face was going to be a Staffer or something, and he's he's saying to her Would you like to kiss me? And she's kind of just looking at him like Yeah, Her friend took the picture, and she's now another woman who's come forward to accuse Cuomo of being Oh, a pig. Yeah. There you go. All right.

Governor Andrew Cuomo Beth Assefa Matt Binder Mrs Sapolu Cuomo Makayla New York Post Westchester New York FLU
Chang-rae Lee on His New Novel: Its Kind of a Crazy Book.

The Book Review

06:43 min | 1 year ago

Chang-rae Lee on His New Novel: Its Kind of a Crazy Book.

"Chang. Rae lee joins us now. His new novel is called my year. Abroad chang thanks for being here by pebble. See you are joining us from hawaii. Which leads to an obvious question. What are you doing in hawaii. Other than carrying out. Perhaps every quarantined person. Who's not in hawaii corentin fantasy. Well there are plenty of those people here. Those ex-pats well. We try to come every year income last year because long ago i was the writer in residence at the punahou school barack obama's old school and a lot of other famous folks and we had a wonderful year friends on the faculty Miss seeing them so we do the usual things. Eat a lot of asian food like the body board. Wow yeah i think now any any or spiring authors like putting this on their list of aspirations onto like to be the writer in residence at obama's old school so my year abroad is your first novel since on such a full sea which came out in twenty fourteen. Did you start this book immediately. After on such a full sea do tend to start your novels before the new one comes out. I'm curious how you kind of work that well. I started probably about a nine months afterwards. Attended a waiting period as it were before. I start something in earnest because i don't write short fiction. Sometimes i write short on fictional Essays about me my family but but with a novel. The commitment is so great. And i know the road ahead will be difficult. So it's really hard for me to get to committing to a book. I'll sketch you know three or four different versions of a book on. Sometimes they're different books for the first six to nine months sort of a thing on doing right now and then. Finally i'll bland on one and decide yes. This is the one that i think. I can sustain that may be consistency. Well it was going to ask. What is your starting point with a new novel. But maybe i'll change to. What are your starting points like is it. The is at a premise. Or a challenge to yourself as a writer. It's actually a diverse range of things. Sometimes it's a character and right now. I'm working on like maybe three or four things. It's a premise. I like this idea about the summer camp. That went do that was for korean. Kids only green christian kids. Then sometimes it's atone a lotta times. I've i've felt as if starting a new novel. That's kind of a reaction or response to what i been doing before. And so i just wanna change of mood change of a certain kind of sound and maybe that's something that has followed me throughout my work especially at the inception stages a certain kind of sound overtakes me and either. That's personal voice for the character or the narrative voice or even just the kind of atmosphere mood of the piece of what i think the world of the novel be. And then i'll i'll just around with that for a while. I wanna talk about that certain kinds of sound and also the reaction to on such a full sea but i have to pause and ask you about that camp. What was that camp was that in the. Us it was. I grew up in in new york in the city and then in the suburbs so it was a camp that was run by an association of korean churches in the state area so for two weeks. Every summer from the time i was five years. Old to ice think was probably fourteen. Maybe thirteen fourteen. It definitely didn't go past there because they didn't want real teens at the camp because they didn't want to invite a different set of problems right because it was a church base camp so they all got together and i guess rented a camp for two weeks north of westchester. I think putnam county somewhere. I can't even remember where it was may be brewster and so for two weeks this place and it was a very low in camp. You know there. There were no jet skis or no horses. There was hardly any fields. Basically there was a volleyball net and just kind of a high grass in really spare unheated cabins with barely running water. But i tell you it was some of the best times i've ever had also has camps. Go they introduce you do all the problems of the world but on a scale that you know the kids kids can understand jealousy corruption out just all kinds of things that go on but but the funny thing about it was. It was my time for two weeks to to be with only korean kids. In american kids was out by your parents sent you like. Did they want to kind of help. You reinforce in an affirm. Your identity is a korean american. I think that was their hope and they weren't religious people so so even though there was a bible study element to the camp. That was the part that we all didn't want to Kind of slacked on but yeah. I think they were absolutely hoping that. I would connect with other kids not speak the language because we none of us really spoke korean because many of us didn't come from an ethnic enclave saying in queens or something and so as i did in westchester did not grow up with any other gets all so it was our time. We'll read about this summer camp. I hope in your next novel. Hopefully it'll be one of the threads that you're currently working on that wins out. 'cause i'm i find that fascinating but to get to the novel my year abroad. Tell us a little bit about it. And then i want to talk about in. What way is it was kind of a reaction to on such a full sea. Well it's a kind of a crazy book in particularly. I think for people who know my work. It was sort of a surprise. you know. i'm sure my editor was surprised by what she got in quite describe it the way it turned out but It's a book about twenty year old college kid who's at loose ends in every way in his life not very moored in his comfortable but drab suburban existence than he meets up with a local entrepreneur. A chinese fellow. who's not quite chinese-american. He's really just chinese but has made a big time life in the suburb in new jersey and has businesses all over the world than this young man named tiller gets taken up by him and they go travelling together and i guess they have what might fall business adventures but those adventures get quite intense. I would say

Hawaii Rae Lee Punahou School Barack Obama Association Of Korean Churches Chang Westchester Putnam County Brewster Volleyball New York Queens New Jersey Tiller
Feds: Man in Capitol attack tried to flee to Switzerland

Gaydos and Chad

00:33 sec | 1 year ago

Feds: Man in Capitol attack tried to flee to Switzerland

"Man is among the latest arrest was his angry is anyone at the pictures of a federal judge called It's shocking to see video that allegedly shows Jeffrey Sable dragging a police officer down the stairs of the Capitol during the riot from their federal price. Securities said another man started beating the officer with an American flag. Sable surrendered to the FBI at Westchester Medical Center, where he had been hospitalized following a suicide attempt. Before that, Sable tried to flee the country to Switzerland. This is a man prosecutor said, who just can't face the fact that he's facing a felony charge because of his actions. January 6th.

Jeffrey Sable Sable Westchester Medical Center FBI Switzerland
"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

03:24 min | 1 year ago

"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"Beep <Speech_Music_Male> <SpeakerChange> <Speech_Female> <Speech_Music_Female> <Advertisement> <Silence> <Speech_Male> <Speech_Music_Male> <Speech_Music_Male> <SpeakerChange> <Speech_Female> <Speech_Female> k. <Speech_Music_Female> <Speech_Music_Female> Things but you have to enter <Speech_Female> this registered <Speech_Female> bizarre Right <Speech_Female> state of mind <Speech_Female> <Speech_Female> going to <Speech_Female> <Advertisement> private equity <Silence> <Advertisement> on angels. <Speech_Female> <Speech_Female> You're not going to be in control <Speech_Female> and you <Speech_Female> understand you use <Speech_Female> <Advertisement> the expert. <Speech_Female> <Advertisement> Because you're getting money <Speech_Male> <Advertisement> in exchange <SpeakerChange> <Speech_Male> equity <Speech_Male> <Speech_Female> <SpeakerChange> you lose <Speech_Music_Female> it. And i mean <Speech_Music_Female> <Advertisement> is this <Speech_Music_Female> <Advertisement> your visit <Speech_Female> or you're not a <Speech_Female> k. Visit <Speech_Female> and you really <Speech_Female> need to be <Speech_Female> cleaned by in <Speech_Female> other aspect to consider <Speech_Female> is <Speech_Female> as you mentioned <SpeakerChange> exit. <Speech_Female> Because <Silence> when they're <Silence> <Advertisement> <SpeakerChange> <Speech_Music_Female> <Advertisement> end business <Speech_Female> angels private <Silence> equity guys <Speech_Female> <Advertisement> <Speech_Female> the tracks <Speech_Female> do the transfer <Speech_Music_Female> <Advertisement> you <Speech_Female> <Advertisement> fessing. They <SpeakerChange> thinking <Speech_Male> <Advertisement> how are we going <Silence> <Advertisement> to exit <Speech_Music_Female> <Advertisement> short <Speech_Music_Female> <Advertisement> and exited shot <Speech_Female> because <SpeakerChange> <Speech_Female> they not a chart <Speech_Female> they give you <Speech_Female> want <Speech_Female> <Advertisement> to make money. They want <Speech_Female> <Advertisement> to have a return <Speech_Female> <Advertisement> on the money. <Speech_Female> <Advertisement> And they will expect <Speech_Female> you <SpeakerChange> to. <Silence> <Speech_Music_Male> <Speech_Music_Male> <Speech_Music_Male> <Speech_Female> You can forget <Speech_Female> to. Mackenzie <Speech_Female> can forget the holidays. <Speech_Female> You will need to <Speech_Female> <Advertisement> back because <Speech_Female> <Advertisement> they want <Speech_Female> <Advertisement> to. They'll your <Speech_Female> <Advertisement> company <SpeakerChange> you idea <Speech_Female> <Advertisement> in <Speech_Female> the exit and the <Silence> exit would <SpeakerChange> be <Speech_Female> them. <Speech_Female> That <Speech_Female> sales <SpeakerChange> <Speech_Female> through eminent <Speech_Music_Female> or <Speech_Music_Female> ipo <Speech_Music_Female> <Speech_Female> locations <Speech_Female> <Speech_Female> Interested <Speech_Female> i think you have a potential <Speech_Female> that might really <Speech_Female> over. <Speech_Female> Duchenne are <Silence> <SpeakerChange> <Speech_Female> <Advertisement> the first <Speech_Music_Female> thing i think is about <Silence> them exit <Speech_Female> <Speech_Female> <Speech_Female> path. You <Speech_Female> need to be prepared. <Speech_Female> In a suite defined has <Speech_Female> thumb the will <Speech_Female> be exit. <Speech_Female> Nothing changing <Silence> it <Speech_Music_Female> and <Speech_Female> <Advertisement> this is mistake. <Speech_Female> <Advertisement> A lot of people makes <Speech_Female> <Advertisement> all they have <Speech_Female> <Advertisement> money. You have time but <Speech_Female> now <SpeakerChange> you <Speech_Female> don't have time <Speech_Female> you need to do it. And <Speech_Female> you gotta change <Speech_Female> exit. There <Silence> will be exit <Speech_Male> understood. <Speech_Male> Polina <Speech_Male> any last thoughts <Speech_Male> as we're coming <Speech_Male> up against the <Speech_Male> <Advertisement> like coming up <SpeakerChange> against <Speech_Music_Female> <Advertisement> the time limit. <Speech_Female> Well my lawsuit <Speech_Female> would be <Speech_Female> you need to prepare. <Speech_Female> Ask you <SpeakerChange> need to think <Speech_Female> about it and you need <Speech_Female> to <Speech_Female> really <SpeakerChange> <Speech_Female> understand. <Speech_Female> If you <Speech_Female> decide to create <Speech_Female> business you decide <Speech_Female> to create a stopped <Speech_Music_Female> up. You're <Speech_Female> <Advertisement> not gonna <SpeakerChange> have a safety <Speech_Female> net that you <Speech_Female> <Advertisement> have if you're looking for <Silence> <Advertisement> cooperation <Speech_Female> <Advertisement> and you <Silence> <Advertisement> really need to <Speech_Female> <Advertisement> <Speech_Female> think about it okay. <Speech_Music_Female> I'm doing this. <Speech_Female> I need <Speech_Female> of being more than <Speech_Female> <Advertisement> one hundred percent <Speech_Female> <Advertisement> vested in it. <Silence> <Advertisement> Because <Speech_Female> <Advertisement> am i doing <Speech_Female> it. And what is <Speech_Female> my reasons for doing <Speech_Female> this. Am i doing <Speech_Female> it. For money. <Speech_Female> Or madonna just <Silence> for fun <Speech_Female> in <Speech_Female> my ready to do <Speech_Female> all the sacrifices <Speech_Female> because in order to do <Speech_Female> it it's hard work <Speech_Female> and <Speech_Female> sacrifices any <Silence> need to ready <Speech_Female> <Advertisement> <SpeakerChange> with a sacrifice <Speech_Male> <Advertisement> <Speech_Male> <Advertisement> police. <Speech_Male> <Advertisement> Thanks very much. <Silence> <Advertisement> How can people find you online. <Speech_Female> <Advertisement> <Speech_Female> <Speech_Female> They can connect <Speech_Female> with me on now. <Speech_Female> Leaked and i'm glad active <Speech_Male> on a leaked. <Speech_Male> All right <Speech_Male> very <Speech_Male> good polina and you <Speech_Male> know if you're on the verna <Speech_Male> lobe site musters. <Speech_Male> We have <Speech_Male> some other <Speech_Male> episodes that relate <Speech_Male> to this. I've <Speech_Male> got a video blog on <Speech_Male> business. Plan and intellectual <Speech_Male> property <Speech_Male> at of course are <Speech_Male> very famous. <Speech_Male> Hatton ability is <Speech_Male> not a shark tank. <Speech_Male> Pitch <Speech_Male> blocked post <Speech_Male> what you probably <Speech_Male> should read as well <Speech_Male> read that <Speech_Male> over on vernal <Speech_Male> dot com. <Speech_Male> Thank you everyone for <Speech_Male> listening polina. <Speech_Male> Thank you so <SpeakerChange> much for <Speech_Male> for coming off. <Speech_Male> You're <Speech_Male> welcome <Speech_Male> will speak to everyone again. Soon bye bye.

Mackenzie
"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

04:06 min | 1 year ago

"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"I found a great product and the company's say it's grown expanded to have more different day now. Backpacks common different size. That have more sort of fashionable leading many things for business a digital crowd funding to crowds of show the product visit. Okay give us money. It's pre purchase appropriate because you actually have crowdfunding house. Types can do like a kind of purchase preorder crowdfunding. He can breathe general on may say. Hey i have a just give me the money because you like me but you also do get debt. Crowdfunding any can do equity crowdfunding and there is one company in england to be accompany company. They basically they have equity crowdfunding. I think i've heard of equity crowdfunding for movies. And then.

england
"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

04:11 min | 1 year ago

"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"It but for me bank loan in europe would be one of them quite solid consider. Yeah i would say. I would say here in the united states. That's actually not a very easy avenue to to take just because it's personal guarantee the rate is definitely not going to be that low and it's based upon an idea that the bank has to take Faith on but as we as we probably have a very diverse audience. I feel like we need to cover different options that europe might not reckon united states but something works really well in the united states really might not work in europe up so basically we have this perception that okay we might get easy money from private equity but wanting you think about it. Is that how many people think it's quite a lot of people thinking about this. So dead guys who koran the different funds they get a lot of applications and because they are not in a chargeable business. They give money beat best money but they want to make return on the money. They're not bad to just give it out. No they're not charity. Knows that this thing is the because we do have a decorate night situation. We have the more risk that will be. Also deploying higher scrutiny at analyzing the business short comes down is okay you have the business or startup. You want to develop it you want to grow. You need to prepare for it and you need to have money doing this. And when you going to the bank or the private equity fund etc you need to show is if you have something in terms of what is your idea. I you having a product or are you developing some sorta digital business or video developing a platform or you developing application to meet Something some need that there is nothing exist on the market can make that me. I mean that sounds like what is your business plan. And what is it brand and before we even get to..

europe united states
"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

02:37 min | 1 year ago

"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"There. <Speech_Music_Female> <Advertisement> I know that there are <Speech_Music_Female> some musicians. <Speech_Music_Female> Who own <Speech_Music_Female> or copy have <Speech_Music_Female> copyright or trademark <Speech_Music_Female> their <Silence> own image. <Speech_Female> Is it <Speech_Female> necessary to do that. <Speech_Female> And what does <Speech_Female> that mean. If there's relation <Speech_Music_Female> that has copy <Speech_Music_Female> written their image <Speech_Music_Female> and you take <Speech_Music_Female> a selfie with them. Can you post <Speech_Music_Male> it on your instagram. <SpeakerChange> <Speech_Male> <Speech_Male> <Speech_Male> So <Speech_Male> when you're dealing with photographs. <Speech_Male> <Speech_Male> <Speech_Male> There are <Speech_Male> generally <Speech_Male> a lot of photographs. <Speech_Male> Multiple <Speech_Male> rights involved. <Speech_Male> So there's the right <Speech_Male> of the <Speech_Male> photograph <Speech_Male> the copyright in the <Speech_Male> photograph and <Speech_Male> if there are people in the <Speech_Male> every single <Speech_Male> person has a right <Speech_Male> to his or her own <Speech_Male> name image <Speech_Male> and likeness <Speech_Male> as you <Speech_Male> <SpeakerChange> as you've <Speech_Female> probably heard <Speech_Male> or <Speech_Male> only if they've specifically <Speech_Male> everybody everybody <Speech_Male> knows everybody <Speech_Male> does <SpeakerChange> <Speech_Male> everybody <Speech_Male> does. Yes <Speech_Male> but <Speech_Male> <SpeakerChange> <Speech_Male> how <Speech_Male> those treated by state <Speech_Male> laws because that's not <Speech_Male> a federal issue <Speech_Male> are totally different. <Speech_Male> Yes <Speech_Male> if somebody's famous <Speech_Male> for if somebody <Speech_Male> is not fast <Silence> <Speech_Male> so <Speech_Male> <Speech_Male> it's <Speech_Male> going to <SpeakerChange> depend on. <Silence> Who's in the photograph <Speech_Male> <Speech_Male> <Speech_Male> And what <Speech_Male> the purpose is <Speech_Male> of the photograph <Speech_Male> so in some situation <Speech_Male> like that. If <Speech_Male> it's you an <Speech_Male> you <Speech_Male> know somebody famous <Speech_Male> who you you guys <Speech_Male> radha show <Speech_Male> together or something. <Speech_Male> You took your picture <Speech_Male> of you know. You took a picture <Speech_Male> that they pester <Speech_Male> instagram. He said <Speech_Male> look. I had a fun night. <Speech_Male> Great <Speech_Male> if <Speech_Male> kicking the picture of <Speech_Male> somebody <Speech_Male> walking out of the pharmacy <Speech_Male> and that i <Speech_Male> is holding the <Speech_Male> bags from the pharmacy <Speech_Male> is person. Just <Speech_Male> shopped at the pharmacy <Speech_Male> and the <Speech_Male> pharmacy bias. The photograph <Speech_Male> of the paparazzi. <Speech_Male> Who took <Speech_Male> it. And then <Speech_Male> you start saying <Speech_Male> look who shops at our <Speech_Male> pharmacy. Yes <Speech_Male> this happened two years <Speech_Male> ago and <Speech_Male> yes <Speech_Male> that's going to be a violation <Speech_Male> because <Speech_Male> of of <Speech_Male> of the name image and likeness <Speech_Male> <Silence> a statute must <Speech_Male> like <Speech_Male> so. <Speech_Male> Yeah they're going to be <Speech_Male> depending on <Speech_Male> a purpose <Speech_Male> depending on <Speech_Male> the you know <Speech_Male> who it is. <Speech_Male> There's going to be <Speech_Male> a whole bundle of <Speech_Male> rights in there <SpeakerChange> too. <Speech_Female> <Speech_Female> <Speech_Female> I just learned that. <Speech_Music_Female> I own something for <Speech_Music_Male> free. <Speech_Music_Male> <Speech_Music_Female> <Speech_Male> <Speech_Female> Thank you for that <Speech_Female> <SpeakerChange> <Speech_Female> finished copyrighting. <Speech_Male> <Speech_Male> <Speech_Male> It mean to scare <Speech_Female> you <Speech_Female> scare me. <Speech_Female> You informed me. <Speech_Male> <SpeakerChange> I appreciate <Speech_Male> it all <Speech_Male> right. Well thanks <Speech_Male> for coming on and ask them <Silence> the bunch of questions <Speech_Male> <Speech_Male> <SpeakerChange> right. <Speech_Male> Well this has been the <Speech_Male> law business. Podcast <Speech_Male> <Speech_Male> you can visit burn. <Speech_Male> Allow dot <Speech_Male> <Advertisement> com and draw <Speech_Male> <Advertisement> your <SpeakerChange> <Speech_Female> wartime <Speech_Female> terrain <Speech_Male> dot com. There you <Speech_Male> go. Thank <Speech_Male> you my friend for coming on.

"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

03:31 min | 1 year ago

"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"Get an international copyright and is that even necessary country by country. I think there is no such thing as an international copyright international trademark so write a song and register it with the library of congress here in the united states registered my score and i've registered my recording and someone in poland besides i'm going to infringe this song. There's nothing i can do that. Yes yes so now You you now. What you need to look up Are the rules in every single country. By the way there's a lot of countries out there. I know that i know that now. Some countries and and this does include You know let me let me let me let me take back. My second half of that statement that was gonna say but in many countries copyright protection is automatic. There isn't the registration. The united states requires so You know your specific question since. I'm not a lawyer in poland. I don't know the answer to that question. Because there's a jazz radio station in poland. That's one of the few international stations. Thank you so that country. But what what i would say is that Many many european countries do do enforce copyright protection without registration so You know like. I said You've got to be able to check every country for their roles. But but there you know i know. The united states is a bit of outlier the requirement for registration. But that's how the us statute has always okay. Is there a way to copyright your music for free or i've heard of this poor man's copies. No no no no no no no no stopping you there now. I love him but you know very taliban answer you don't need to be totalitarian but No the the only way to get the copyright registration is you rental and can use a stage name to register my copyright. Because i still work under by maiden name but legally i have a different last name. I have my husband's last name. Yes you can. you can You can register Under a pseudonym You probably will be filing it under both names at that point. But but you know in your particular case. I wouldn't sit here and say that. That's that's student. I mean it's your maiden name that still is your name lucas wrigley. It's my my maiden name last name as my middle name now right now yeah so that that's not that that's not that big of a deal. I mean you could probably still. You can still register everything under your made any and be okay You know if somebody does go under an actual stage name. Mom they they can do. They can file that. You're probably going to be filing under the stage name. Real okay. And then bears copyright and their trademarks patents. What is the difference. Well as you can tell we've been talking about here..

poland united states library of congress lucas wrigley taliban
"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

05:08 min | 1 year ago

"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"And recording them home and putting them out there if they have to pay for both the song copyright and the recording copyright that can kyle up quite quickly. I understand that completely but the short answer is yes and and the reason for that is because while it set up by statute there are two separate types of recordings. There is the the There is the registration on the song on the score. However you'd like to think about that and there is the What some people colloquially called the mechanical copyright registrations with registration on the sound recording itself there couple of reasons for this number one. If you write something you have the right to control who records at first. But if you record a song other people can cover the song and under the statute there is a force. Cover four the For the song. So that means anybody else can go on record the song and then you know either directly to the composer through ask at b. mayer take The take sales and and make sure that those royalties are paid so but your sound recording is going to be totally different than the sound recording from somebody else but the system that the statute has the statute and the clearing houses have set up help to alleviate this particular issue of you saying no you can't cover on. We allow songs to be covered and the royalties flow as well fairly automatically so. That's why the sound recording and the composition are two different copies because it is still the same composition even for recordings say and so then if i because A lot of artists like myself think of albums conceptually. And so say you rate eight to ten songs. That are like a group of songs for an album. Is it still better to copyright issues individually for the album or can you copyright it as a group of songs and what is the difference in court so somebody infringes on one of those songs. And i have to go fight them in court. Is it worse. If i copy wrote.

kyle mayer
"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

13:31 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"I can't make ventilators or masks but I can help. Businesses think through their their marketing. Better during this time. And I can't do that either. Actually my bachelor's in computer science so I could but I can't powerful. Yeah what Nearly twenty years out of date on my My on my coding. All right. So let's talk about this Six theme that you pulled out which future yes really interesting. You know the the last five or six laws in the in the book. Talk about how unpredictable. It is Particularly future is who two months ago? We would have been doing this. Exactly the success. You know how Success leads to Arians arrogance leads to failure and that you know so the law of success. The law of failure. The law of hype Yeah so interesting. There's a lot of these that I think play into especially in in Crisis Times wartimes like this like The law of high for example is usually the way things are are usually opposite of what the press says the way they are which is a little controversial so you can blame outraced a little little controversial yes right would say so You know The logic celebration. Don't build on fads build on build on trends. Which is that's the way they write in the book and there's not enough time to unpack all that I was going to say. What's the difference between a fat trend? That's fascinating I think. I think trends. Stay around the the idea that the Internet was a trend wasn't a fad so focusing on those areas. But it's so hard to tell. How do you tell you between one or the other like cryptocurrency? You Are you a Crypto Fan? Yes and no I. I can see the I can see the potential benefits of Crypto. I certainly have had crypto clients On the same token I'm I'm a little dubious about the average person. Say buying into Crypto as well and and we know the governments don't buy new crypto either. Because they want to treat it as if it's an asset not a currency and and deal with taxation from that particular standpoint so I I'm I'm a fan and yet I'm not a fan if that makes sense. Well your cautious right. You don't know yet. It's a fatter. Trend Man Yeah. I think a lot of people are still on the fad boat but I don't know I. It seems like such a logical move are logical progress of where currency is going so well let me give you another another Fatter trend to kind of thought. Which is which is video on your website. Oh Yeah at trend but certainly it doesn't act the way facebook and twitter made made video seem as if people would would grab onto it like in other words it's important to have audio and video files say on your website that does help with. Seo. But I kind of seemed to think that that that the way social media companies were pushing video. It's it was as if nobody would ever want the written word again. That's that is definitely the extreme. Yeah Okay I don't think we're GONNA get ever get so point where there are no words on websites and it's all video but video is here to stay. You know there are all the stats point in right direction. It's IT increases. Search engine rankings. By Up to twenty to thirty percent increases the time you stay on page two to three X. People are sixty percent more likely to buy from a company if if they have video as part of their sales process so yeah a amazing stats around video. The this the album that you're pulling up from social is really interesting Lincoln is a good example that they were Lincoln's always really late to the game around technology and How they roll things out so they were doing live video pretty late. It was like a year after facebook twitter. And the other the other folks but You know they won't say this but it's absolutely true. People who are using video on Lincoln were just you know their rankings. Were getting shot right. rank there were getting retire because they wanted to promote people who had video right so they wanted to show off you know. They wanted new streams to be full of all these videos and so it works. I mean because they own that of course it worked. They fixed the The system sure So you know is it as Is it as is is their hype. Yes there's absolutely hype around. It is valuable absolutely. I think it's here to stay so so let me ask this. Why did you highlight the the one the themes that you did highlight? Yeah there's there's some obvious ones in here 'cause I go back to your question. Which which ones are highlighted during the time like this and I think there's easy ones like unpredictability. There's hype La Sacrifice you know. I think those are all really obvious. Laws that are That happened in crisis times. But you know the law of category really interesting because in a time like this I I want to highlight that one as a special time where companies can reinvent themselves and invent new products. And you know about that as a as a patent firm we might have been handled a new thing or two in our time. Sure you know the story I like to use. Is You know. Maybe there's a barbecue restaurant that was struggling They have a great fan base. And they've never thought about technology you know they've done things the old way shark and now they're kind of force. Your hand is forced to may be considered doing take out and maybe considered doing selling their barbecue sauce. Right why not sell your barbecue sauce? It's it's easier than ever to do that. And many companies out there could could think along those lines and do similar activities. Right they could. They could digit Fi. They're they're offering in a way That helps them in this time and create new new stuff. Do you think it's as easy as Of saying it is probably not but that doesn't mean that I don't find it to be something that's worthwhile to think about. Let me take the first example that you that you said the barbecue sauce. I think a lot of I think a lot of people who are chefs might create a barbecue sauce for a restaurant but might not understand what it takes to go into retail on a barbecue sauce. Those two those two markets are radically different markets. You also have to think about packaging use after think about food regulations which you know from a restaurant standpoint. You might have cleanliness as one particular part of of the regulations that deal with Labor and employment. But if you start selling food now you have to start thinking about how to brand the food. You also have to think about the nutrition in the in the food. Also think about how you're going to to calculate with the nutrition. Facts are in your food. What a serving sizes a lot of stress probably never thought would a serving size was probably just take the barbecue sauce that they create and slather it but now you have to think about what a serving size is you have to get the chemical breakdown for how many calories shelves that Position Self Stabilization. Exactly so so on one hand yes. I understand completely where you're thinking if I'm a restaurant chef at a restaurant and now it can lead you take out and so my my real estate is Cost of gun have have stayed the same but my income has not. Gee that seems like a very simple way of going from one market to the next so I understand your logic completely. They're just eight hymns there that that you know that restaurant owner has never had to deal with before and it's. It's exactly why I've started this class because I think that I'd the topics that you're talking about are easier than people. Assume it to be right so thinking through branding thinking through Validating your market thinking through packaging thinking through how you're going to sell it Yes there are some technical things that you you still have to go through like getting chef's chef's association labeling nutrition. Sure but there are. There are some cottage laws right where you can sell some absolutely from from a health literally so the food is interesting I I didn't mention this. I have a degree in culinary on top of some other degrees that I I got I got it to To impress a girl and it worked so Yeah but I just think now is the time right you know for for that particular company. you you. We have more time or some people have more time to consider inventing. Something creates a category for themselves. It's a great time event. And that doesn't mean that my you know my questions. Again I'm a cynic Lawyer Maitre cynic you know. That's that's that's that's the line that just means if somebody comes to me and they say I have a new New Invention my first question then is what. Your Business Plan That's what I want to say. I WANNA see your business plan as well and you know if not. I've got many referrals for you to go get business plan as well because once you spend money on on trying to get your invention patented getting your name trademarked getting whatever else. You need protected. We we've got You've got to make money on it. That's a whole other podcasts. Yes it is. I'd love to talk to you about the validity of business plans these days. Because my bachelor's is an entrepreneurship. I wrote six six or seven. Different business plans in school and they they are just so worthless. I could have done other things with my time. I could have actually started businesses. I feel like anyway. So yeah the you know. Some of the things like a category You know a lost singularity. I think is is really interesting. It's a to point out in in this time. In each situation only one move will will produce the most substantial results right so It's basically the PARETO principle the twenty rule and so you know really focusing in on on Kinda one activity Especially during this time when you can mark an mentioned the communication is such a powerful tool today right. Yes I call it I call it the sledgehammer right you can do. You can build a house You know it's an important tool to have while you're building a house and it could break things could break bones right so you can do a lot of damage with this tool so be careful of how you communicate So how you market Being absolutely genuine In in your candor Like Avis right Just real about where you are out there. Those are just some of the rules. I feel like are really powerful. Great BOOKS CHECK IT OUT. Awesome so james so thank you so much for being on we are just about out of time So how can everybody find you? Yeah so you can check out. Our website figments F. I G. M. I. N. T. S. dot com.

Lincoln Crisis Times facebook twitter james G. M. I. N. T.
"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

13:44 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. Intellectual Property Law Firm, Westchester County, New York

"Right everyone welcome to the law and business podcast with me. Is James Quan from figments? How're you doing James? I'm doing as well as I can be thinking feeling the little cabin fever lately Yeah you know there's that The certainly the groundhog day. Scenario of repetition I just had a great Morning check in huddle with the with the team and Just reminding them to break the repetition to stay sane and that was my tip for this week. I think that's very good good tip for this week and I have to check in with my team as as well But our our team is is split between the East Coast the west coast so I generally don't have like a one team phone call. That makes sense. Yeah so so so James. Tell us a little bit about yourself and a little about figment says as an agency. Yeah happy to so. I run a digital marketing firm. Full Service digital firm called Figments F. I G. M. I. N. T. S. DOT COM and We do storytelling that. Actually Peru's revenue results so Start with brand. Storytelling logo design website design development. Because of course we have to admit this last part where we're actually proven results for clients by setting up digital automation Content creation thought leadership. So we can drive traffic and see real results happen and we actually do some of those calls on behalf of the client. So we're really trying to take as much of that funnel responsibility as possible and I've been running an agency now for. Ads are eighth year. Were about twenty fulltime employees And since figments have started about nine companies. Soma a little serial entrepreneur Have a little some startups in some software companies and subsidiaries? I'm actually just got invited to speak inbound. Not sure if you're familiar with the I am certainly familiar. I'm certainly familiar with okay. I mean everybody. Listening is sure so the inbound. It's the largest marketing conference in the world's It's run by the software tool hub spots. Which is very fast growing It's a hot stock to keep your eye on and Yeah just got invited to speak Which is Flattering one one. One particular question didn't you? You certainly said that your agency helps with thought leadership. We ash is a buzzword. But I'm GonNa have you break it down? What is thought leadership exactly mean? Yeah great question. So this day I only tried to ask the great ones man which have so far so a the thought. Leadership is a principal behinds content marketing where today buyers are more informed than ever because they can go online. Begin research blogs They kid just go to Google and start searching. Well what do I need to know? If I'm going to hire a great patent attorney or what do I need to know if I'm going to hire a great agency And you can find a lot of information. The person Who Kim author that. Great content becomes the authority in that world and so This is the category. We call thought leadership if you can start to author a lot of great content all of a sudden you. Your name gets attached to All this All these great seo content all these ricky words When people are searching for that particular niche that particular item your name starts to keep come up more and more and so you become the thought leader in that category assessor. I just wanted to break out the BUZZWORD. That's that's That's all so funny. It's like You know the curse of knowledge that I don't even think about that as a buzzword anymore. So ingrained in mind as a lawyer trains cynic. So I won't get make I WANNA make sure and also Somebody recently said that I that I I. I take a complex ideas and I break them down so that the average person can understand the well so I I do want to try to break. That is a goal of mine is trying to break things down so that everybody can understand as best as possible because that's not always true so let's talk Let's talk about three particular rules that businesses need to remember while you're this pin pandemic is going on our lockdown is going on our self quarantine is going on however would like to define this right now sure. Yeah so interesting when you gave me this. Prompt to think about You know just so that listeners. Now you came up with this idea. The the rules That are highlighted. And it was interesting the way you phrased it because I don't think a lot of people think about marketing in terms of rules and so I kind of had to go back and do a little bit of research myself like what what would be the rules of around marketing and then I stumbled upon A book that I read Probably ten years ago Called the twenty two immutable laws of marketing by outrageous and checkout which is a classic our rhesus toted for having created the category of marketing positioning which is You know something that we Something many companies use on a daily basis. You know positioning yourself. A competitor so highly. Recommend this book anybody listening It is a classic. It's textbook Marketing Literature. You should absolutely check it out. And what else are you doing? These absolutely be trying to better yourself. And this is great book to pick up but There are twenty two laws. We don't have time to go through all the laws here but there's I've found there's there six themes all go over the six teams to give you a general idea of what the book is about And then I thought it'd be good to kind of highlight you know three or four different laws in the book that I think are really relevant today. I think that's all right absolutely. Let's go let's let's jump right into these six themes that you've that you've thought of so so first one is B. I yeah so in the book The first few laws around leadership category mind perception The general principle here is the authors are encouraging you to be I in a category or to be To be the first one that says something. And if you can't be the first one that invented sugary caffeinated drink you can be the first one that has a sugary caffeinated. Drink that tastes like cherries. I don't know so you can You know there's different ways To be the first in In the consumer's mind so Or You could just be the first in their mind or you can be perceived as the best of the I in in a certain way so I think being I is extremely strong law around marketing. I I would tend to agree with you there you know. One of the things that I find interesting is when I try to Hege keyword not with just a blog post but also with one of my video blog posts and I noticed that the SEO when it goes up with video my video transcript maybe some other notes on. It tends to go up because I might not be the first one on the topic but I might be the first one with video on that topic. Yeah absolutely one hundred percent so that principle Tried and true and it makes sense right. I mean if you you're the first to say something it sounds new and we're all we're all addicted to the new and shiny things out there so I think that's a that's a strong law Second one is to own a word so I'm curious as to. I'm curious as to what that means. Yeah so in the general principle here is that if you're going to do marketing well you can latch onto a single word to try to carry the idea of your brand forward So really interestingly the bigger companies you can That you see out there Really in different categories. Mcdonald's for instance I think they They use the word love. Yes I'm loving it. And they use that worldwide as well. It's the same phrase in every language. Yeah right so Coca Cola happiness right. Yes so they kind of key in on this one for one word when fray one idea and the shorter and more simple it can be a simpler. It can be the better so You know we're we're the average while not just average people even smart people. Aren't that smart. We don't we. Can't you know the you're still probably struggling with how I described figments at the beginning of this but if I said something like You know we make we make it easier to sell things for everybody. I don't know so maybe easy. Easy is the is the key word that I want to try to continue to get into people's mind And I don't have the marketing budget of Coca Cola or try to get happiness or love into people's minds but they do and they've done a great job you know they've When you think about you know Mcdonalds bought a BUBBA. You know that was the really poor in this. Let me do all right there. You go you got yeah. O'neal word focus exclusively You know if somebody else has that word. Well it's it's hard to compete so you have to find your own word and I found a lot of professional struggle at that. You know when we do When when we do Networking meetings when we do events. I'm always finding that professionals. Can't seem to get that simple idea out of their vows that that they want to take seventy seconds to describe what they do and really. You should be able to do that very simply very easily. Maybe not in a word but you should be able to do it. Very simply uneasily. Yeah absolutely YEP The third one here is the third. Category Grouping together is Something I call the run matters so in the book the authors talk about how it is a it is a competition. It's a race right where you know there is a best in class. And then there's a second best in class and there's you know and then so on So you have to understand where you are on the ladder. You have to understand that Eventually it'll always become a two-horse race so the you know the The categories that have been around the longest like sugary drinks. Right coke and Pepsi. Yeah there are other players but nobody has the market. Share that coke and Pepsi have there. There's always going to be a two-horse race You know the idea that's If you're not the first on the ladder you can use. Whoever is the first And combat their weaknesses or say that their weaknesses are. Your strengths are. Your strengths are their weaknesses. It's and then Yeah and then. The category is going to become divided. it's always going to become divided So you know you need to plant your feet on the ground and and try to own the own that word be the leader you know So yeah I really interesting Principle here And I have a little story that I think Scherzer's really well If you've been around in the I think it was the seventies Avis did a really great Campaign Avis. The car rental company. George they did a campaign that said we're second where the second best and the campaign. The commercial was basically well. Since we're second-best our lines are shorter and You know we're not going to hassle you and we know we have to compete for your dollar at the end of the day. We know we need to work harder. So Choose Avis and it worked incredibly. Well it was like a great campaign. I I'm I'm kind of thinking here with run matters. Does that does that. Include the customers or clients that that accompany services because as you supposedly as you move up the wrong maybe your clientele moves up the wrong with you. Yeah really great point and it depends on the category. It depends on course you know the competition themselves. I mean some Enron was at the top of the wrong collect some of those clients so yeah I think it's it absolutely changes at absolute DABS and Your marketing strategy has to adapt with it. So if you were if Abe is awesome became number one you're going to drop that campaign pretty quick yes. So there's there's definitely a shift. There's always a a flexibility that you need to. Have you know running the marketing? I completely agree with you on that. And the next the next principle that you have is called the long haul. Yeah it's It's the idea that there is no single marketing effort that happens in In an isolated way Every company is in it for the long haul and so If you're going to do marketing well you need to think about how that particular.

James Quan Pepsi textbook Marketing Literature Peru Coca Cola G. M. I. N. T. Google Enron principal Kim attorney Abe Mcdonald O'neal Scherzer George
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

03:04 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"Hi I'm Anthony. Vernon managing partner Vernal law where our team focuses on intellectual property in Advertising Law? So we're starting at the beginning of Patent Law for this series that matches up at the Faq's on our website. Let's start at the beginning because it's very good place to start. What is a patent well? A patent is granted protection for an invention. I want you to think about a patent as a contract right. The government give you a grant to protect your invention. You have to tell the government effectively the public. What your invention. It's that grant by the US patent and Trademark Office depending on the type of patent. That's granted could last between fifteen and twenty years. Not Understand that this doesn't allow you to sell your product. You're always allowed to sell your product. Even if you don't WanNa get a pat on it you can sell it. What the patent grants you is the ability to stop others for copying your The invention in your patent from selling the invention in your hat. That's the key with patent law. It's a fifteen to twenty year monopoly. On what's described in the patent. Now we have three types of patents here in the United States utility patents. A utility patent covers anyone who invents a new and useful process a new unuseful article of manufacture a newer useful Scene or composition of matter. Also anything that improves upon any of that will also qualify as a utility patent. We always say build a better mousetrap. Well that's what a utility patent is. Also there are design patents now in other countries we might have other definitions for that. But in the United States a design patent includes original new an ornamental design for a manufactured product. That's the key. It's just design. Also the third type of pattern that you can receive our plant patents. That's right if you're a DNA engineer. Yeah I know there aren't a lot of out there but if you're engineering DNA and you create a new plant or you cross read you cross a hybrid plance. Well that'll be a new plant production. Discover invention of a new kind of plant capable of reproduction. You'll get a plant patent. So that's the basic overview of what a patent is again. I'm Anthony Vernon managing partner. Verna law you can find us at vernal dot com and I'll see you for the next part of our Faq.

United States Anthony Vernon managing partner Verna Trademark Office engineer
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

02:32 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"And fifty five episodes of the lawn business podcast right here. You already knew that Melissa. From Washington's crossing Pennsylvania asked me to do a little comparison about copyright and Trademark Law. So okay let's take this right back to the beginning a little basic but that's okay not everybody understands. Ip Law Copyright Law Traditionally tax works of art so books magazines newspapers we call those literary works and in Modern Times. We shoved computer programs into literary works. Because you write code somehow like you write a book. At least. That's the fiction. Beat we provide trademark. Law is all about branding. So there's GonNa be a product goods were services and there has to be something related to that slogan the name of the brand the name of the business. Advertising slogans sounds maybe the The distinctive shape of the products colors tastes touch motions. All of those could be trademarks. But it's about the relationship between the brand however we want to define the brand and the product now. Copyright law does require some kind of registration in order to be enforceable. Trademark Law may not require registration but Federal Trademark Law. Certainly does require registration. Otherwise you have a common law paperbark. There's no research to undo it. There's no due diligence done do it. So it's there and you will make the claim on the trademark. If you walk into court but you will not be able to receive damages under Federal Trademark Law. You might be able to trick the LANHAM act into having what we call a famous trademark and therefore there are some other rights in there but again. It's very very tricky. Copyright Law lasts for seventy years after the life of an author or for one hundred twenty years if a corporation owns the tree of the Copyright Trademark Law has a fought after registration has a five or six year requirement for filing and is renewable every ten years until the company actually stops using the trademark. The both our business assets and both act very differently so I hope this little reminder helps you understand. Copyright Law traditionally art trademark traditionally brands. And that's really the big difference.

Melissa Washington Pennsylvania Modern Times
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

02:40 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"Several years ago I had a client who Well did something that you shouldn't do once. The company went into bankruptcy number one. The trademark was not actually listed on the set of assets that the company hat all registered trademarks should be on this set of assets wants a company goes into bankruptcy whenever chapter is being filed number. Two once that company went into bankruptcy the trademarks were transferred to the wives of the business owners. Are we call that a fraudulent transfer because the wives aren't actually running the business also number three? There was an agreement. One of the creditors of the company had a the ability to take the assets of any particular part of the company. And of course sell it in order to get money back so therefore at the end of the bankruptcy none of the debt was discharged. And I'm coming from the other end looking at it as well. What can what can happen if somebody senior to that particular company comes around in Trademark? Use An calls. It trademark infringement. Which is exactly what happened in. Today's tough times for economic activity. We need to keep this in mind. Trademarks aren't specifically mentioned in the bankruptcy code and therefore there are some special. They work differently than other types of intellectual property but we do need to remember their assets of a company so registered trademark need to be listed on the asset sheet when a company files bankruptcy and two if those trademarks are subject to any other agreement that the company has there can be treated with the same type of of property rights that any creditor would have for any other piece of property in that particular business trademarks are treated special when there's a license agreement and that that's a topic for another time apart from that their assets of the business treat them like they're the assets of the business and therefore if your company goes into bankruptcy during this particularly tough five they can be adjudicated properly just like every other acid business. I'm Anthony Bernard managing partner burn law. We'll be focused on IP and advertising lawsuit. Chances are you already knew that by clicking on this video. Thanks very much and I'll speak to you soon..

trademark infringement Anthony Bernard managing partner
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

13:44 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"I've it's not like risk but it's you know short of a different level. I but your micro interactions in the same people. That same ticket taker every day. You get to know him or her. You get to know all of the same people that we recognize the same faces. You're part of a community a part of something bigger and that's difficult to do and difficult to remember when you don't leave your house right But even as even as a business owner I have those routines Tuesday morning group the Thursday morning group and like right now my Tuesday morning group isn't meeting and nobody in that particular group seems to want to. I shouldn't say nobody but but very few people Want to make that group into a virtual videoconference group. So that one's taking taking time off but you know that was a routine that I have and and that routine is missing. Now Yeah and we have to find out our new routines So you've got your regular Noah. Most of our networking has done a person who was working as but as you think about opportunities and change and it's going on right now and where we're GONNA come out. I mean this could potentially be very reminiscent very similar to the to what happened. Two Thousand Eight two thousand nine. We don't know a lot of uncertainty. The taking the time to implement a new routine you can network in person but reaching out to the People. Either you work with or used to work with to keep up these relationships that is going to put you light years ahead of anybody else as things come back to normal because the relationships that you have are the ones who are going to bring you business if you're a business owner. They're the ones who are going to get you a new job if you're looking for a new job and so maintaining and just wellness checks on all of these people just to say. Hey I'm still here. You're still here. Is Everything going on Is just a good way for you to stay front and center? It's a great way to to add into that routine D- do you do. We like the Like the way. A lot of people having virtual Happy hour video conferencing happy hour. You know I look. I one of my favorite hobbies judge people. I'm asking you to judge. I think it is but it's look it's people seem to be enjoying right and if you could get a good group of four people in your checking in. You're having a cocktail why not. I mean it's it's great. It's a good way to check in with people. It's it's not gonNA fully replaced the the in person kind a happy hour interaction stuff But if it's a more relaxed way for you to check in with other people and get your social fix then I say I say go for it for for the for the business owner. Who's worried about cash flow and Yeah I'll I'll certainly say that I've noticed a couple claims turtle and I mean I have a bit of a carrot and stick situation because I can say well you've got a deadline and and you lose intellectual property if you're deadline's not not particularly met Or at least use a filing fee What what you know. So I've got that carrot and stick but not every business owner has that's for this business owners worrying about cash flow and worrying about the business. How how are you? How are you helping them? Focus on on the fact that. Hey they're still here. They're business can still continue and gathered about cash flow. But that part's temporary. It's Yeah and it's a heavy question because everybody's got a different. It's a different situation Depending on your level of cash flow needs The conversation kind of changes But what I would say to someone who doesn't have new business coming in. This is a lot of opportunity if you don't have work right now is create work If work isn't filling your day you can find things to do. And so we all get into business for a certain reason. Whatever the reason is is completely. I got into coaching. Because I like to help people. It sounds cheesy. But that's the way that it is and and you do it. When easy answers are acceptable here? They're acceptable and so what I'm doing. Now my focus is yeah. I've got my clients with my clients. Virtually and everything else but this is an opportunity for me to help people and so while while jobs are changing functions of changing and everything is changing. When you keep your focus on your why you got into business you can then find additional things to do. It goes back to find value and thinking hard about. What are you doing to provide value outside of that? There's all these administrative things that you've you've wanted to do you know how much can you do to say that you know? When was the last time you have data website? Is the language up to date on your website Have you filed your taxes is? This is a good time to just keep busy while we're waiting to see what everything else is happening And then you start to think about that reason. Ugandan to doing whatever it is that you're doing. And how can you pivot in the short term? So if you are a a writer and nobody's hiring you to do writing. Where else can you right? And what else can? Maybe you can focus on writing a book and you write some blog posts for somebody else. Can you edit Communications for people who are trying to reach out to clients and new communications swap. There are all kinds of different ways. the challenges and the difficult part and the thing that we don't like that it's hard and that short. That's that's nobody likes to do hard. Thanks and it's it's as blunt as I can be That's that's what sucks about. This is that we have to figure out difficult ways to pivot and some of the things maybe a little a shot to the EGO But we have to find the work and there is work out there. We just have to look for it and we can't be too proud to do it. And when things get back to normal this goes into our quiver of things that we've learned and things that we can draw on from experience that we can showcase off to to clients later one of the One of the items and I've done now I've I've been. I've been busy because I've litigated. So I have had I have had work to do but one of the things that I've done on on my off time is I went into the back end of my website because there are a couple. I won't say errors but but mistakes that SEO calculations don't seem to search engine optimization calculations don't seem to like and I went into the back end and I just started fixing them and I was kind of surprised how quickly some of my keyboard ranking went up after I fixed those errors so what. I was one of the things that I started to do when I was like well. I don't feel like moving from one big project to the next so but instead of taking two hours to do nothing what can I do to be productive style So I started working on on the back end of my website. And that's a perfect example. I mean when we think about whatever types of business we do. Our circles are pretty small because we operate in the same circles all the time. So what we're doing these normal little circles you know whatever networking groups do in front of the same people. We've got the types of clients and we go around circle circle circle same communities commuting route. We've got our community friends. Everyone's we've got our little little bubbles right an excellent time to pop that bubble and changing your SEO and trying to get in front of New People in different ways. That's you know this is a perfect time to do something like that. And when you're looking and you have another two hour block if you WanNa fix the SEO my website. I would love you should do that. There's a side Gig I just got to one. I don't know that I'm that good. But that is one of the things that I've that that I I've been working on That was one of my twenty twenty goals. Anyway it might. Website has has gone straight up in the last In the last few months but But yeah that was one of the things and there's one other really tedious task that I haven't done on the website that I need to do. So the more board we get these things become. It's odd and when we have the most time in the world we don't want to do the boring thanks. We just want to sit in front of the TV. And that's why I never gets done. I'm not going to disagree with that statement. A bizarre thing isn't it but well no but but even from a regular work standpoint I had yesterday. I just filed a response to a motion The opposing counsel in this one case filed a motion asking the court to vacate the judgment. I'll let you guess which one of us one in which one of us lost on the judgment and the giants fan. I don't think he's a giant but but basically the first off. His first problem was that the court yelled at him for not serving on me properly Or at least not telling the court that he served it on me properly so so he even made a second mistake after after his loss and I'm sitting there and I'm looking at this and and I'm like this is such a simple response to put together and I mean it'll take time to do but from a from a mental standpoint. It really wasn't all that difficult and I just kept staring at it and staring at it and staring at it and I finally got it in But yeah I mean it wasn't the work it was billable. It was billable hours worked. But it wasn't the most It wasn't wasn't the most difficult thing I had to do. And I just kept putting it off and You know I was doing other actually much more difficult work instead of that right. And it's it's odd that we could procrastinate the things that we're always thinking about it so it's cloud over our head that we know we have to do and we just don't want to do it And then we'll board on other things to do we. Just don't WanNa get up off our butts and do it anyway but that goes back to the the conversation routine and everything else you know saying I have to work for this. Set Our thing done and then you go away and you do whatever you want to come back. Maybe it's to set hours whatever. It is Setting your time aside and having that routine will help you get through all those those little things that you want to get done speaking speaking of routine how about how we dress as we're not now working at home it is is that as a an important part of the routine. It depends on who you talk. You're talking to the wrong person. I like. You know me know that I wear you know because I work from home a lot and if I'm not meeting a client and I don't have to wear a suit. I will literally put on a bathing suit and a button-down shirt because it's comfortable. I like to think I'm living in Hawaii but I'm not and there is a balance. I think there are some people who do really really well with the routine of getting ready in the morning getting prepared putting a suit on or were close or whatever it is that you WANNA do And then there are others who want to be comfortable as they're doing their work. I think it depends on the type of work that you have to do I do think getting dressed put you in a certain type of professional mindset But that's GonNa be that's GonNa be bespoke to you and what you need to accomplish that day if you find that you're not being productive for a few days and that's because you're in your Pajama Pants. And everything else. Maybe do need a shock to go in Take a nice big shower. Do your hair do everything Put on your your full work year and set yourself up to do some productive work. Then that's that that may help some of your your mindset in your productivity for sure Jim Let me Let me thank you here. And and end on the and and on any wrap-up advice that you might have for everybody who's now working at home who is feeling that change My father used to always say flexibility is our greatest strength so we are adaptable people And you know there are problems in their circumstances and we could fix problems but circumstances we have to respond to and there's a lot of what we're dealing with this just circumstance that we have to respond to so when we think about the stress of what we're dealing with and everything else Know that a lot of it we we really can't solve and we have to focus on on the hand that's in front of us right now. And how are we looking at the chips that are on the table? And what are the best next steps that we can do day to day and at the end of this? Hopefully we will have a lot of good lessons that we can draw on for for future business..

business owner Noah giants Hawaii Jim writer
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

12:14 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"Welcome to the law and business. Podcast the least creatively named podcast out there in podcast land with me. Jim Fraleigh in just fantastic. I love being on such a creatively titled Show. Thank you very much and give your from from bellwether where you do a lot of business and executive coaching. Yeah we do We work a lot with Senior executives teams and organizations and then we work a lot with with small businesses on their strategic direction. And figuring out what it is that they want to do to to get to the next level. Excellent will thank you for for for being on an end for all of you out there who have forgotten what podcast you're listening to. I'm Anthony Vernon managing partner VERNA law and so so JEB. A lot of businesses of course are adjusting to the current new normal. I hesitate a little bit to call it anything more than the current new normal. Because I think we'll get back to normal at some point even if it's in three or four months. I think we'll get back to normal. But maybe that's my positive thinking well active. Let's true as well. It's GonNa be interesting to see what that normal actually is. That's true as well so so from a coaching standpoint. What are some of the some of the steps? What are some of the hot button items? That that your your clients are coming to you about right now. A lot of the small business owners especially the ones who are sole proprietors They're they're probably freaking out in panicking right incredibly For good reason right Proprietors can't file for unemployment Mo- sole proprietors This is their sole income for their family And business has just dried up overnight for a lot of other than other businesses are completely overwhelmed with the type of work. So it's really dependent on the type of business that you're in and where you're shaking out on it So cash flow is obviously one of the big challenges that that most of them are are focused on of course But the other one that they're really interested in and the one that I like to talk to most of my clients bow is remaining relevant. And it's a lot of the one of the big tokens of advice. I give to my clients while you may not have revenue coming in. There is still an opportunity to not be forgotten from a business perspective so we WanNa make sure that you'll people's attention is everywhere right now And how do you put your service and Product Front and Center It's probably just noise at this point. So how do you do it and you have to do it in a selfless way where you're not trying to sell something we speak aren't really buying anything? So how are you positioning your business to provide value for your clients So that you are remembered when these things do get back to normal. It's it's a little reminiscent of the advertising Mantra of needing to you know needing to advertise in good times is important. Well at meeting advertise in bad times is twice as that's right. That's right and look if if I'm buying your product I have so many things going across my desk right now. I'm not paying attention to pitch and so advertising it and and being specific and intentional in the way that you're communicating your value. You're not selling people right now but your advertising and showcasing your value and there's a bit of nuance in how you do that So so I mean. I'm inundated with emails all the time about people trying to give me a discount. I'll tell you this and I I'm not I'm not interested in what you're selling right now But we have to create the at work and showcase value for people So that they're going to be calling you when when the revenue the till's open up a little bit later. Yeah I mean I feel as if the two emails I'm currently being inundated with as a as a consumer are well. Here's how our company is Is Adjusting to the Kobe. Nineteen a pandemic way for the most part. I don't actually care about how your company is adjusting. Because I'm kind of assuming well you told your employees to go home and work from home and they're probably employees that you know if you're a bigger company employees you can't have ideally we have business continuity processes in place so that everybody should be working riding service and to if you're if you're a product that I like we'll chances are. I'm if I'm able to order you. Well that hasn't changed that much either and and hopefully it comes to me in well. There are so many people in between when I bought it and my house. That what you've done it your places and all that doesn't matter all that much when it gets to our house so I'm I'm not. Yeah a lot of these these emails about right now Feel IRRELEVANT YEAH. There are and and you said it perfectly. You're they're already using it or you know you're gonNA You know you're GONNA use it in the future like the the relationships already there and so you've got it so if you're trying to build business right now with new people trying to get someone to focus on you to try and build up new businesses as the pine sky. It's very difficult thing to do. Sure let me Let me analogize this with myself. Because I do that way. Too often but He did a video blog About the fact that the intellectual property system is open so my messaging from the very beginning has been hi. We're open because the courts while you might not be able to walk into a court if your client of ours your deadlines all apply and whether that court is a Federal District Court or others in the patent and trademark office or whether your application is in the patent trademark office Everybody's working remotely and our system is still running so you can't really turtle and hide right now if you're one of our clients for example that's kind of been my steady message messaging to them and it's an important message to give because you've got you know we're so focused on isolating and our houses and our particular situation and You Know How am I going to work from home? I've got kids running around the House and I've got you know deliverables to give to everything and we're so focused on us. There is a big picture and when you take a step back from a macro perspective yet. The economy is slowing down but lots of businesses are still going on. Lots of people are still working So there are still deadlines. There are still things that need to get done and things that will get on. The world is going on We just need to look past. Our twitter feeds in order to see that I appreciate the knock at twitter right there on facebook man. It's going to be even a wild wild. The small business is is hunkering down his dealing with kids at home What are some of the? What are some of the thoughts and ideas to keep that business not just front of mine in in in in their clients and customers spent but how to keep that rolling how to keep the how to keep the business owners focus rolling? Yes it's This is new for a lot of people to be working from home and so Just thinking back to my experience when I first started working from a few years ago One of my biggest challenges wasn't necessarily productivity. Wasn't really you know. I'm not a T. V. Person or anything could focus on my work. My challenge was lack of social interaction. Okay Which is a big challenge for everybody right now because we are So while we need you. Work gives us a lot of things. Yes it gives us a paycheck. Work gives us a sense of purpose. It gives us these micro interactions when we're community into the office. We talked to people in the kitchen or we have our in person meanings. It gives us a time. Management and routine so work really provides a lot of different things that we need to re incorporate into our lives at home and the most important of those in my opinion is social micro and our actions so if you have the ability to go out for a walk if you have the ability to say hi to a few neighbors keep pretend feet whatever you have to do We need to remember that. Were part of something bigger and we can't just do that. The Rubio Screen So so the big things for for everybody is To to focus on that mental health focused on on depressions a very real thing But create that routine create the micro interactions and force yourself to get outside a little bit Just to get that type of interaction. It is funny. How many Work Friends. I made like when I first moved to to New York City From philly and my friends were at I for the most part work friends. And so just funny with you talking about the social interactions that make makes me reflect upon the fact that hey when I did work at bigger firms I had worked friends and right now I mean. Obviously my team are friends of mine It works it works in that direction. I have other people affiliated with the firm that are friends of mine but It is it still isn't quite the same because obviously I'm not running into them everyday anyway. It's not like we sit around that at at the copy machine are or or just the walking around the office or the the jokes that I had I I. I did a lot of a lot of eagles. Giants football jokes. You know when I was working at big firms so one right side to be on that equation by the way not the giants. I'm it's interesting. Most of your work friends is because most of your life is work. You Work Eight to ten twelve hours a day So that's your your forty two to sixty hours a week and on top of that. Your hour commute each way. It's another ten hours and you're looking at like fifty to ninety hours a week That you have to fill up and so that's where you're spending. Most of your time is where you're meeting most of the people we've just put everybody at home you've gained effectively. If don't know what everyone's commute is but if you work commute to the city let's say it's an hour door to door You've just gained two hours in your day that you have to fill up and the question is how are you going to fill? It are filling it with work. Or are you filling it with what you need personally to get through your day to make yourself more productive? Is it a walk with you? Know just a half hour walk for social interaction or whatever. It is the kind of check out. My sister in law used to Travel from here in Westchester. All the way down to lower Manhattan. So that that was multiple train rides in a couple of times. I would run into her going home. 'cause I was never getting the five fifty eight train into New York City though the way she yet now but there will be times when I ran into her going home and I would wind up saying hi to her commute. Fred's like like it was a fascinating phenomenon that I had never had before was the commute friend. No look at you know the five fifty a train Or any of the early transit I take in the morning For my stop. Is these people their pockets of people. I know some people get on in the scarsdale train station and they come with A. I don't know what game they play. But they set up a board among the four of them and they play these this board game..

New York City Giants Jim Fraleigh twitter executive Anthony Vernon Federal District Court Mo Manhattan VERNA managing partner Product Front Kobe Westchester Fred Rubio facebook football
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

16:10 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"So that add a little closer in the newspaper to the front page or instead of advertising in daytime. Tv Nape there is an opening in the today. Show late night. You know that kind of thing So there's little little benefits to actually keeping your advertising going. There's definitely not as much clutter going on right now so you can have a great opportunity to cut through all the clutter not too many. The commercial breaks little shorter So it's a great way to stay top of mind and on the flip side if you cut your advertising during a time like this and we are probably looking at reopening businesses again You know come maybe maybe as early as end of April You're GONNA have all that time lapse for people. Just forget about you when they are in the market for your product or service. You're going to have to start from scratch all over again. Are You finding those upgrades for for your particular clients is? Are there any in mind that that that you have with those upgrades with spy? Even right now spending the same amount that they were. I'm doing that right now. For All of my clients still taking full advantage of that. Because you know it's the way I look at it really is. It's a win win for everyone. Involved the media outlet is thrilled that they have a loyal customer. That is in a position where they don't have to cancel right now And a lot of their advertisers are canceling and then the client thrilled because hey they get to keep advertising but now they get to pay the same price and get better placement. So we're definitely doing that right now. for our hospital client and our lending client Getting them moved up a little bit closer newspapers in front page Got Just recently got one of our clients on page two so that was really nice and then you know also when it comes to like TV advertising You start to notice that a lot of the prime time news shows they have some openings now and this is a really weird situation in general this year because this was supposed to be a very bad time to advertise on TV because it's a political year right so twenty twenty noon advanced going into the stat. We'd be seeing a ton of preemption 's our spots probably wouldn't air because they buy out all the inventory and It's makes it very challenging for small businesses to find available airtime but now political advertising's on hold we haven't seen nearly as much of that if any For now and then we've had a lot of cancellations from advertisers. That don't really want to commit because it's uncertain as to what's going to happen when they're going to reopen so now we're seeing open inventory and this is a great opportunity. I mean the TV ratings are like increasing crazy. Everyone's glued to their screens every day. There's a new update. Everyone wants to know what's happening. So when they're taking a break from net flicks or working from home. They're checking out the news and there are actually Spots available in newscasts to advertise so those little opportunities are really working out. Really well for us right now I find I find that I mean it is logical. It makes perfect sense. I still find that to be absolutely amazing that. What kind of availability? There is right now for the advertiser. Yeah and I mean really. This is unheard of right now in twenty twenty with an election year but These are very unpredictable. Odd Weird Times what are you? What are you finding like? You just said you got you. Were able to claim looped onto page to assuming obviously in a in a printed newspaper. I would assume that that there's been a. I mean maybe right now there. There's some Eyeballs going back to it but I would assume that print feels dead right now or again. Is that that s a space where you can find bargains to get an for for eyeballs full. So here's the thing on the free publications the free newspapers that you see on the way into the subway or something like Fat George. Pick one up in the morning Those are actually on hold right now they they are not printing them anymore because of germs People don't WanNa touch in it just involves on the production side and on the consumer side. It's a little risky right now. So with these newspapers have done. Is they've adjusted by going into a digital mode so they still publish them. But they're now in a digital version. C can go and look online and he gets the only latest headlines However with the publications that are paid subscriptions those are actually still getting mailed out to the individuals homes so those businesses are still thriving. And it's not as risky because it's not touching as many aunts and also The free ones that you get on the subway subway ridership is way down. So yeah but the the printed ones that are sent to homes. Those are still doing well in general In general even aside from this whole pan down this whole pandemic is the newspaper. Industry is actually surprisingly still doing fairly. Well it is still a viable place to advertise depending on the type of industry. Your and your target audience. It does tend to skew older so If we're trying to reach baby boomers and up Newspapers can actually be still a good viable place to place advertising But younger people as you see like Gen X. Millennials Gen Z. They're all on screens all the time. So it really just depends on. Who you're advertiser is but It's still out there. It's still alive and it's still kicking is there With with this particular time right now are as the advertisers can continue to advertise those. That are I knew said some industries are looking Strong right now for the advertising but are there. Are there demographics that are stronger than others? Right now We've seen pretty much an increase across the board in terms of TV With all the different demographics so like every that we've seen definitely a higher increase in TV ratings For adults thirty five and up But we have seen a little bit of an uptick to with eighteen plus So I think really the younger generations are really going more towards social and digital to get their news sure but we are definitely still seeing like a major increase in adults thirty five plus online or on TV. Because everybody was supposed to be going to Netflix by now and cutting the court. I think they're doing both. Actually I think I agree with you completely on that. Sorry Oh no no no. I think I think they're doing In terms of viewing habits. I think they're doing both at this time. I think there's a lot of everyone's days or comprised of news and entertainment But you can. Even you know we we do. We can reach the younger generations to now with What we call over the top advertising which is streaming TV. Be Like your who lose of the world and that Kinda stuff So that's another way to try to reach the younger demographics with TV advertising. I mean I never really thought the TV would would completely go away mainly because when you take your cable. Subscription cable subscription is oh. I don't know one hundred hundred fifty dollars a month. You still have to pay for Internet. So you're Internet's going to be at least fifty dollars a month and then if you start adding five subscriptions onto that well you're not really saving. You're not really saving money. Exactly the same can cherry pick selection of what you wanted but at the same rate right because if everything goes all a cart. Yeah we're the savings right exactly. Yeah yeah basically You know it's it's a great. It's nice to have all these options but the cable companies are actually adapting fairly well to all of this They now have their own applications on phones where you can live stream anything from wherever on your mobile device your IPAD so You know everything's all included in that too so even still like broadcasts people who've just never had cable. They've never wanted it out. Broadcast is essentially free over the air regional antenna so Broadcast is still. That's available through like Hulu and other streaming platforms too. So you know. We haven't really seen an with all the new content out there too. Haven't really seen any kind of a dip in TV. I think what the adaptions that these companies are making. I think everything is just getting better. And now they're telling us in an hour being forced to stay home and watch television you know. Don't stay home at work in your business. Stay home and watch TV. Just go. Watch more television. Now's a great time to catch up on all that binge-watching Eli which then of course means more eyeballs site your appreciative of that top lately. We've actually seen like even web track web. Traffic in general has been going up to. I mean I think people really want to stay in the know. What's the latest like when they're going back to work and what's happening outside now like it's all such a big question mark that we're all glued to screens constantly? But which means that. If if you're looking to advertise you need to be advertising on a on a new site at the very needs to be advertising where your customer is so like for example if you are trying to reach like agenda demographic then Maybe we would want to reach them through like a streaming TV channel and we can actually play or TV commercial for them in between breaks of the show that they're watching just hypothetically but You know then there's also like news clips online that we can play a video pre roll ad that will show. It's like fifteen second ad for five seconds that can show before the news clip lays right Or if there's somebody that's just glued to their TV and it's They fall within the demographic than we can just advertise the show. So there's depending on who you're trying to reach. There's definitely way we can reach them. Especially during this time with a video ad let me let me Since believe it or not we are. We are beginning to hit the end. So let me ask you this. Which I didn't prepare you for is podcast advertising worth it. Yeah podcast. Advertising is pretty good at depending on. Now keep in mind that anybody can listen to your podcast from national so we would consider that more of like national advertising So it depends on your type of company. It for example if it's an e commerce company that they can ship anywhere within the United States and then that makes perfect sense But if it's like you know for an attorney whose license only in the state of New York or New Jersey let's say It might not be the most cost effective way to advertise. Sure I I I actually do. Listen to a podcast that comes out of southern New Jersey. And there's a dentist advertising's practice and I'm like like you're wasting your money. Maybe because of all the people that podcast reaches yeah I mean it depends too I think now like Geo targeting might be coming available soon for podcast so depending on the podcast format in who you buy it through. You might actually be able to Geo target. And I think that's going to become more readily available in the future. I I agree with you on. Geo Targeting I. I do see that in a couple. There's one another podcast that I listen to that. I noticed that the Ads were were radically different when I was at my parents house outside Philly as compared to the as it. I get when I downloaded it here. North of New York City so I am beginning to see that but not for not for a lot of them only for. There's only one that I can think of that does that. I think that's going to become the new normal soon but Podcast advertising is still. It's not really I wouldn't say it's like a new thing but this fairly new in the world of online advertising so We'll start to probably get into that geofencing or Geo targeting a little bit more soon. I always found that that the traditional radio.

New Jersey Internet Geo New York City Netflix Fat George Philly Eli United States Hulu New York attorney
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

05:46 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"I'm doing well. Thank you for having me on your show. Hey not not not a problem. It's the least showy show in all of podcast world. So it's also the least creatively titled Show All podcast Villas. Well guess right to the point so innovation advertising is a what I would define as a as an advertising placement agency. How am I doing? That's correct yeah. Yeah okay. Specialize in media buying and media planning. We don't do the creative in house but we can certainly advise clients who've advertising strategy work with the creative team to make the messages best and most effective as it can possibly be but our internal specialty is negotiating meteorites and placing the media for clients determining where they should be advertising to see an investment or return on their investment writer. So in in a time like this I would assume that everybody's first instinct is to especially those who are running. Businesses is to stop their advertising. Yes there are that is usually the first thing when panic kits people always think of advertising as something that's not really a necessity depending on the type of business. You're in that actually could be true or it. Most of the time actually isn't so yes. It's a sometimes is one of the first things to get caught in a recession. How have you been seeing that over the last two to three weeks We have it just. Depends on the industry There are certain businesses that are struggling right now and there are certain businesses that are actually thriving right now Some of the clients that we work with that were seeing the had to make cuts are particularly in retail plastic surgery Salons restaurants events in particular sure And Automotive and anything in the luxury sector as well travel. But we don't work with a lot of entertainment clients but we have seen a lot of people. Shying away to from Broadway shows. They can't go to movie theaters anymore. So TV productions have been on hold so we are seeing that however There are some businesses that are actually thriving in this type of environment who we work with like healthcare providers of course lenders and particular Grocery stores accountants auto repairs. Everyone still needs to get their cars repaired and then of course technology companies like zoom. I'm sure are doing phenomenally. Well at this time you know I Speaking of of grocery stores of a couple of the podcast that I listen to or specifically from Philadelphia and one of the grocery store chains there has started advertising for employees and they are blunt to the point in this time of need we have developed a need for more people to come and work for us and I I mean I was really shocked and surprised at how quickly the messaging changed. Yeah I I mean. Messaging is one hundred percent key in this situation. If you are a business it's going to keep advertising It's very important that you tailor your message. So in this in the case you're speaking of what the grocery store they're looking for recruitment at this time that's great They definitely have to get that message out there. But there's other companies that rather than holding back on advertising. All may really need to do is ship their message so like people are. They're taking this as their living in. You know it's uncertain times so they don't WanNa make huge commitment to anything so if you are a business that has the ability to show. Some flexibility like maybe no cancellation fees or some promoted. A risk free opportunity for people so that they don't feel like they're locked in and that they're gonNA spend too much money on something and then not be able to return it or not. Be able to cancel if they need to so definitely tailoring the message at a time like this is critical. What happens when a an advertiser begins to pull back? I know you said that some are thriving. Some are not thriving right about now but the advertisers that are pulling back. I mean logically as somebody who has done advertising from from a legal standpoint of of the contracts and reviews and budgets. I would sit here and say well. If they're not message is not getting out then. It's not they're not advertising. It's not worked right There was actually a lot of benefits to continue with your advertising during a difficult time. Like Sir during a recession Essentially you have this opportunity now to have a leg up on your competition. Your competition might actually be Stopping all of their advertising. So if your front and center to your.

And Automotive writer Philadelphia
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

04:54 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"That's an that's a great question Justin and as one that you'll be hit with a little bit later but you know it's always been the mantra of people I work with and certainly my mantra that As we said in a previous episode if you want to attract the attention of large distributors of you want to attract the attention of other would be licensees than I always suggest you start out by generating a track record yourself with that and saying the limited that I've learned from from this product and the company and the Founder Story to be told there's a narrative round wide this was created and the benefits of doing so and online content. Online sales will probably be as you just said you best mechanism to get started. Yeah there's a website that's already in production at it. It's not a open for the public to see at this particular point only because we are waiting for the first set of orders To come in from our manufacturers so we want to kind of time it properly not get too much head one of the advantages of course of this toy. Is that since? We're talking about children and losing teeth that it's evergreen in children are born every month and they lose teeth every month and so it's not tied to a particular holiday. It's not tied to a particular time of year. It is You know a a kind of evergreen product that's being sold Year round so we have the freedom and the option to kind of introduce the toy to the market. You know from a marketing perspective. The analytic set facebook and instagram provide. You is a gold mine terms of people reporting when they're pregnant having kids to d decades birthdays. You know how the how old they are. You know that a kid around x number of age old is GonNa start losing teeth and you can really refine your marketing and be super targeted to reach them. The NASA group will be working with the news. I think we'll be Scott. Let me what you have a one to twelve model. You mean from from one year to to twelve years old one to twelve years old. I think would be a reasonable thing but I think hey. Here's my first year tooth which still look back on and say no. I want a five year tooth. Put My too thin at his fifth year. When they're getting changed in the mountains getting form you know and as I look at the bear. Did you refuse to go? He's my different things. Come to my mind. What are the other uses other ideas you come up with with the same mechanism? Yes and they I I think there is a slew of that that can go on and it doesn't have to be for kids. I'm thinking Valentine's Day. What is it that you can cleverly do Valentine's with a heart and all that kind of stuff that you're thinking about? How would that work? And what can you put into it? There's a whole bunch of yes there are there are other uses which actually goes back to our previous episode and talking about you know if you want to be a license. Or what are some of those thoughts that you had in there as well? Scott let me let me ask you this. If if a company like this came to you and said they they're looking for vc because they need to fund the purchase orders that are coming in. They've got this grady. Obviously there's a little market traction because of that What are some of the questions that you're asking them in order to help them set up properly? In order to keep growing? The real question is become uses of capital so I would want them because obviously when you raise more money. There's a dilution effect to the current owners. So you really want to think about what is the amount of capital you need to get to the next stage? And and what are those uses going to be at this point? I think it's just was saying is going to be a lot of marketing and sort of sales channels to look at that. You're going to have to build out probably your sales team and look at your different Sort of online apps and things like that where people can sell product and and that would be where you'd want most efficiently work with and and frankly you know until you have some decent traction in the market you're going to get diluted a little bit more but you're going to certainly be able to raise money and and be able to push this to market pretty easily. I would think go ahead Justin. You raise a very good point. I think we touched upon this in the last two episodes which is the need for business planning to understand what to find success Any business young or old has limited has resources that have termination date the not properly used as a startup will who you're working with. They have limited resources with those resources with the.

Scott Justin Valentine NASA Founder facebook instagram grady
"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

05:58 min | 2 years ago

"westchester" Discussed on Verna Law, P.C. � Intellectual Property Law Firm, Westchester County, New York

"Welcome to the seventh episode of our special miniseries with an ESA group. Jim Weta has a going. It's going well. I think we're making great progress. Great Conversation I hope the audience will enjoy some of the points that we're making. I hope so too Barry calls on failing failing better every time we get involved in this area. Thank hand actually. You've got more where I think that we've got a nice length of time to build relationships. Thank you thank you berry. Will Jake's CONNOISSEUR. How's it going know the Great Day? Great to be here. Wonderful Justin Trudeau de Brand King. I was going. I was wondering if I was going to get a title this time. I'm wonderful. Thank you Scott. Mountainair corporate attorney. I'm doing well. Thank you and I am with Harrington Avocado and monk before you ass managing partner Verno Law. So let's talk about a little. Let's talk a little bit. About the plush toy industry will and I have a lots of plush toy experience will you have written one pattern or is it multiple patents lawyer the plush toy you're currently holding nobody can see that you're holding it so crops goes crops? Don't do very well on audio but but you are holding the product. Well the audience can hear him. I ask so..

Jim Weta Justin Trudeau ESA managing partner Jake Barry Scott Verno Law attorney