33 Burst results for "Voice Industry"
Voice in Education wit Juie Daniel Davis
"I have a really really special guest judy. Down was will come really. Thank you for having me excited to be with you. Yeah it's our pleasure definitely so do they tell us about your background. Yeah so i actually have degrees in both accounting. An education had a full career in accounting and then decided. I wanted to be a teacher who taught accounting and honestly never had that opportunity. My first stocks that opened that were to teach computers. And that opened up a world to me that i've been riding ever since so for fifteen years. I was at the same school where children had gone to school. Or we're going to school. The time and i early retired from there last year with a the title director of instructional technology in innovation. Now i am an adjunct professor at the university of tennessee in chattanooga and i'm teaching educational technology courses to graduate level students and having just use technology in really good ways for classroom use and on in the midst of be the director of instructional technology and innovation. One of my roles was to really look at emerging technology and be aware of it. So that i could kind of be thinking through. What is this look like. Is this going to impact education or should it impacted education. So that's kind of how i got involved with. The voice industry was really interested in the fact that a device could connect to the world at such a low price point and i felt like that could really solve some equity issues for school systems. So as i started working bought my first advice tried it out in the middle school classroom and win no way. Am i speaking at busy. I'm a middle schoolers. And since then that was the very first tall cylinder alexa device since then just really been helping teachers intentionally use voice in ways to just support the learning. That's going on in their classroom.
Interview with Bixby Developer Roger Kibbe
"Today's guest is roger cabbie. Who is the senior developer. Eventually for samsung bixby. He's one of the nicest guys in the entire voice industry so generous with his knowledge. And i've had the chance to interact with him a number of times now in various settings either at conferences when we could go to conferences or through podcasts and He just really is a real gem to the community. So i am so thrilled to be able to interview here. And have you listen in and hear about all the exciting things and his perspectives. On where voice is going so without any further ado. Let's get right to that. I'm here with my guest cohost and utility and this is a recording of a previous episode of the voice. Fluency show. I can i get you to introduce yourself to viewers. Yeah sure So i am a developer. Vangelis for bixby so sam sons. Ai conversational i assistant. And so what does that mean Evangelist it means. I go out. And i talked to lots of people. I talked to developers designers companies really about. Hey how can you build. Something interesting Using voice or conversationally. I and then how can i help you build out on bixby in so lots of talking building some tutorials Working with internal team to kind of internally evangelize. Hey here's what the outside world the saying we put my you know cruel of Finger on the scale for this feature this functionality. I really love it. Because it's really a combination of technology geek at heart. But i'm also an extrovert so matt strange combination. So i get the against to talk and and be techy at the same time.
How to Use Clubhouse with Monique Howard
"Coward. Welcome to the voice by podcast. Hi thank you brett fridge. Finding me here yeah. I'm excited have you. So i've noticed that you have been very active on clubhouse. I'm looking forward to getting your perspective on it but before we get into that. Why don't you tell the listeners. A little bit about you and your role in the voice industry great so i am the ceo and founder of smart goals. And what we do. Is we create voice apps in the tech space specifically geared toward helping the supporting kids with social emotional learning conversations skills. So we've been doing that. We actually got into it around right before the pandemic on a small team of women got together on very focused. And we're really intentional. When we create those apps because we think about things like fine motor skills. We think about things like reciprocal communication and we think about things like building vocabulary. So it really really intention. We create the apps. That's amazing it's like voice tech- for good yes. Yes yes yes. So we are really excited about it. we partner with schools as well as non profits to kind of get those Apps within the to to the kids who have been need them the most and the one thing that we find that they're fun right. They don't really know that they're learning. So i was really really fun and then it also gives something different from just looking at a screen all day of pink playing a computer game so the people that we partner with a really excited about goes apps created. Yeah what time to launch it is. Everyone is remote learning from home. Now they're looking for tools precisely like what you're offering exactly in the big thing about it. Is that his exposure for us. We understand that yes. Most people have a device on. But they're only using it the weather or directions or to order something and so this exposes the kids to something different especially for those in underserved community who may not have a device at home it gives them extra exposure to understand it. Hey this is something that i can do. Which has led us to start creating courses or classes for young kids so that not only they're exposed to it but also learn how to create apps of their own great all right so i'm really glad to have that background. I'm sure there's you've piqued the interest of a lot of listeners. Who are probably going to check out some articles which will get into it at the end. We'll give give everybody to see. Ta that they can go and check it out today. We're talking about clubhouse. I would say we're clubhouse friends. We've been at a lot of room together. We spoke together on which has been great because we didn't really have any interaction before that maybe a couple of times twitter or something like that but We hadn't had a chance to formally so this is extending it further. We're at the podcast together. I would say someone in the voice industry. Why don't you start out by telling us a little bit about when you joined and what your first experiences were on the on the network so i joined in november. Maybe kind of late november noel. Silver is actually invited me so she myself and another friend of ours. We actually met at the conference in new jersey. The first voice conference there. So that's where we met and we kept in touch on Motive exactly And so that's where we met. She invited myself. And another lady denise to the platform my initial experience was that it was a great place for really rich conversation. So i can just bounce from room to room here with people are saying and joining i likes. I really really enjoy the fact that i can either be just a listener and just soak all the information or i can actually be involved in the conversation and i think that's the point that we miss a lot in that when we're listening you we love podcast but we would love to acts that person who's leading the podcasts or the host to just ask one question so that was the big thing for me and besides not having to get on video all the time so it's always a great bonus but my first day was like a twenty four hour marathon twenty four hours twelve or twelve hour marathon just really feeling the full of a voice what clubhouse actually causes people to feel and But then i kind of sell the into. Where the niche did i wanted to actually start participating in which was tech. I'm still around businesses startups. And so those were the main room said i really gravitated to so it. Sounds like you started out mostly as a listener but you've become increasingly more active. And i think you're you're hosting rooms now. So what did you talk about what your evolution was like. Why you sort of moved to where you are today and how you're using it today. Yes so that was one of our goals would know out in these night got onto. The platform is to educate bis small businesses about voice So obviously we had to get acclimated to the environment. What was going on. But we quickly schedule rome every friday at two central to just have it introduction to 'em where we saw amazon alexa right just as most people know about that missile. We hosted those roads every friday little small sided with a small group than it grew a little bit larger. We don't have large I would say has gotten large over time. But it's not like hundreds and hundreds of people but we often get a lot of people who kinda combat time after time
The Open Voice Network: Can We Make Voice Worthy of User Trust?
"You doing such incredible work and for those that. I'm a a lot of people voice. You're very familiar with the work that you're doing but can we kinda just kind of take backwards here and just for the moment for those you know are keen voice enthusiasts but maybe don't realize this whole open voice network in an incredible team assembled what is the open voice network. What what what is the mission. And how did this begin. We'll let me answer it on several several levels -tarian and thanks for the great question at a very tactical level. We are a nonprofit world directly fund of the lyrics foundation. We use their shared services. And we're a neutral body. That's dedicated developing standards in use at guts. So that's at the tactical level. You know the kind of thing that's going to be on corporation charged at the larger. I think most important it's answering. It's a it's a group a group of volunteers. Hey and you're all welcome. Hey come on in. Because there's a lot of room in the pond here. This is a group taking a look at an asking the big question. What kind of voice industry we want here in three to five years. There's an awful lot of change on. There's an awful lot of technology development. There's an awful lot of this as an awful lot of that. There's governments and regulation and new usage and all that but really truly. What world of voice do we want in three to five years and it's the individuals in the voice world. Those of you listening you. It's your future customers and clients individuals who may not even be thinking about voice today but down the road. They're going to need to interact with their customers. Their clients or patients in those people want to use voice. It's the platforms. it's the innovators. Its developers the designers strategists. What world want a voice and terry and in i think it's you can talk about standards and i could talk about standards for days probably or usage guidelines but ultimately. I think it comes down to this very important. Very important vision for the open voice network. Can we make voice. Can we make voice worthy of user trust users those who consumed voice those who use voice those who seem voice as a tool for their business. Those who are developing voice those who are driving voice in platforms. Can we make voice worthy of user. Trust it's a loaded question with a lot of answers. Goes well beyond privacy. But that's what we're aiming toward. That's the vision.
Interview With James vlahos
"Hey james how's it going. It's great how you doing. I am doing great and ian good to have you with us again. It's wonderful to be here. I'm excited about this conversation with james looking forward to hearing about hereafter cool things that you're working amazing girl james so we have to start with a bit of introduction. Who are you and most importantly. Why are you low e well. i'm jane. I am the founder of hereafter. I am the author of talk to me. A book all about worst competing and i am low e because i am also a bass player and that's a reference to the lowest string on the base so kind of better Joke i love. I love it. You're speaking my language because as you know. I'm a drummer so anything that's gotta museum. I love it. I love it. Amazing so as i said you were on the voice then you had a chance to to chat with some of the people that were on to ask some questions they asked about hereafter before we get into that. Can you tell us just a little bit about the book that you wrote in the stuff that you that you wrote about in there because it was a really not why is. It is a very comprehensive book. That really tackles a lot of the issues of the voice industry. Yeah i got really interested in the quest to teach computers to talk in the quest to give them a personality of sorts This is a few years ago. So i set out to write the definitive kind of general audience. Book on voice computing not necessarily for practitioners but more just for anybody who was curious about like what is going on with siri and alexa an assistant. And what does it mean is the next biggest thing after the smartphone so soup to nuts with the ambition and the book was divided into three parts. I took part one to cover. Sort of business arc of google amazon and apple and everyone kind of battling it out to dominate. This new paradigm part two was the technological aspects. So what's really ended the hood like. How do you get a computer to listen to you to understand you to produce a coherent response and then part three was just the implications of all of this. So what are we get when we have computers that we can ask questions to answer to us. what did we get when we can create avatars of real people through Through conversational ai. Socalbmw exploring and not just good stuff. Kind of all the prickly. Stop as well. So if you are at all interested in this space which i would assume you would be. If you're watching this. It's your book there. You go and i should mention as you just alluded to there. We are live so if anybody has any questions. Feel free to put those questions in the comments that we can try to bring those up on screen now. Ian you had a chance to participate a little bit in the voice as well and you met james i on the voice. Dan thoughts on what you've heard from james or questions that you have burning questions for james from from your perspective. Well i have a lot of questions for gs. But if i had a narrow it down i think james that you know even in the name. Your name is not h. e. a. r. After i had to double check that unlike weeds of waste tech company is not here after they are hereafter and so you have developed one of the most exciting companies if you were a participant in the voice launch earlier today When the folks from amazon and google asked like hey if you could start coming company would you start and your company was brought up because there's a lot of emotional tie to what you're working on so you're in the voice space but you're and branded as a voice company in terms of your name you even chose to the r. e. and it's really an emotional development to where i would want my father my mother if my grandparents are still around. I'd want to engage them to create. Let's call it a shadow of who they are through your technology and so i think one of my questions for you. May maybe the only question that we have time for is more of a human approach to voice. Technology were emotional approach to voice. Technology has that always been the case in your career. Have you always leaned more toward humanity rather than tech ray. Ai for ai sake. Technology development sake. I think that's probably the question that came up when you were talking with adam in the recently and in some of the other questions. That were outs. Could you just give you insight. Is this a newer for you. Or if you always been more focused on the humanity side of Cutting edge tech. If you wanna call
"voice industry" Discussed on Bixby Developers Chat
"About the technology when a pivot a little bit in the voice industry in general yup bixby podcasts. Someone ask you a question so the big marketplace it's available for phones that their helpers can build a well we call capsules phones and you can differ watches as well and you can build for. Tv's and smart speakers right now but there's not a marketplace yet so these coming to lot of new devices. i'm curious. What device are you most excited about the big cities coming to that voices coming to in general. That will unleash something new yet. So i i think that ties into sort of the voices. My os thing. Where it's such a natural way to interact. I think of devices that have really horrible user interface and how voice can make a difference on that and samsung being the the manufacture of so many different appliances. I think there's a real opportunity for bixby. There you think about the the appliances around my home have terrible user interfaces. It's things like the washing machine. Which has like our many settings or the dishwasher with my dishwasher has ten different buttons. And all you ever do is push clean. And why can't i talk to that or talk to my washing machine. And say here's a white load or this is made out of this or whatever like just take it from me and don't make me study the manual to figure out what setting it should be on so i'm not shrinking my clothes or that sort of stuff. I think that's where samsung could potentially make a big difference because you've got all these all these appliances built in the thing that i'm really interested in and editor if you jenny lewis roger. That's a question that i haven't i sort of blew this earlier but as a content creator like i'm always interested in how these voice technologies are going to evolve to become to communication And so. I haven't really seen anything yet that i would That allows me to interact with somebody. Seamlessly frustrating comes to mind on talking to 'em giving message whenever that is whatever the content is and i want to ask a question. And i want real time feedback right there or captures that that would be pretty cool and so i'm still looking for whoever can do that. Because that would be exciting to me. I so agree with you when certain mashing buttons. That's human to go. You gotta put you think money buttons. You've got to get something done. And you're like i just it's so simple. I could describe it once. I got a mass opportunity there so absolutely wherever really gets that right is going to do..
Sonic Territories Explored With Sixieme Son
"Are people taking a chance on this thing that they've been hearing about sound and the importance of sound. During all of this total changing of our lives. Obviously led the branding. Sector to could blow. Some project postponed a we had great project with the Olympics got postponed in will only start picking up in in twenty twenty, one but Yeah. To said that once he would notice suspended so. I feel like people don't relate in the same which brands I think started. You know it's something that was already happening before the Bendon you mentioned it but you know all this brands are thinking way more about devil quote entity way more. I think. They. WanNa. Audiences in a more. Conversational way now on a more conversational level and also create this in Tennessee, I feel like you know like people are looking for transparency on. People tend to not believe advertising in those in those particular moment, they want that truth Ray. So. In our industry tendency that music conveys meaning will complete. DNA. and. But when we work on collide entity, even though it's still influence from our understanding of the brand. We tend to say that the voices mostly the. The personally fixation of the soul of the brain, which is a total different thing I mean. It's there's a lot to hear behind the voice like a obviously a gender tone. Accent. It's we work for different brands through the pandemic any and we told them like diversity is important. It's important that we know. That where you located. We devoted for your people. You know you value your roots and your origins, and that's that's crucial. That's that's important. Because you want people to engage with your brands through voice and if they don't know it, it's robotic. If it's international and that's so generic dated. So neutral, then they won't commit to your. This led to Tony Gender a timbers well, accent. Branding is obviously a language that is universally understood. In this language to make sure that it's pronounced. By the proper person and this person has to belong to the family of the prime. So these were project we worked on the law during the pandemic. And we wrapped up a couple projects as well like in terms of creating different territories. So it's just like things are economies is a Spiga but very, very slowly. So This. Has We. The needs and expectations from the consumers and brands they have to. Find this appropriate in in responsible answer to that. People are looking for more honesty transparency clarity as well. Sonic identity sonic environment that can help you create that engagement on a more emotional level. Of Physical Experience through retail or human interactions. Than need to find this This proper expression, his proper musicality, not only the proper tone of voice. I don't notice that a lot of brand changed the way they were talking about themselves in the rest years I think starbucks did a great job as well doing that. To reconsider your expression. To be once again, unifying, the thing boys could help you do that basically. Through the pandemic, we have to bank finding a new role model. Now, this new vocal figure. We help to Elan company working on stunning territory and creating this soothing reassuring environment. Vulnerable territory it also comes with finding the right voice with proper accents. And we worked on skills as well. Once again, had you created this conversational relationship was was devices. So we are developing more. Skillful vocal assistance. What industries would you say in particular are most interested in sonic branding in twenty twenty and post pandemic and beyond I wouldn't say like any industry has been more interested in sunning branding. Just think that they consider different things way more I think local it's going to be crucial especially because. Eagle nuts as inclined as touching devices. So how can I help you? But you stay away from you you know what I'm saying. So how can you commend? How can you pay? I, can you make interaction transaction in a more? A vocal way. But also in a safeway safe zone. Where we're heading into a touch less. I don't WanNa say touch less, but touch less community and culture through this. Sure. We're going to be much more weary of what we do and what we touch and what we say where we go everything's going to be different and. I feel like southbound and. Experiences is something that the consumer has wanted a better experience up until this point, but marketing and advertising has had their failsafes and people accept what they've done so far. So they haven't really pushed. But now with you know everybody wants an emotional connection, they want people to understand they want brands to you know. I feel like kind of sit with them out like they don't want to sell. They just want people to connect with, and this is the time when they're going to. They're going to start demanding and they kind of already are to get emotional experience and you get that through sound and through audio. So I in my opinion I think that the pandemic is just going to spur forward the voice industry as
Top Voice AI Stories in the First Half of 2020
"I. I asked each of the panelists today what they thought was the top story in the first half of twenty twenty invoice in everyone seemed to agree that covid nineteen was to be Let's start with you John There are many stories about voice in Corona. what stood out to you what's your experience Ben and how that's impacted the voice industry. Generally whether it be Europe or US or globally whatever your perspective is on that. That's interesting questions. At the beginning I think we covered it. In like end of February or like mid. March. I was a little concerned the odds because various like building for assistance like Alexa Google Assistant. is still very often seen as to some like innovation. And so what I thought is that companies now that they're not sure where market is going in these uncertain times that they budgets for this and that's this all of these developments, wiggins slowdown but it feels like at least when we're like when I'm talking to other industry professionals, it feels like that. There is love optimism One might related might be related to. People being at home more using Alexa more I. think Catholic early say more about this. The other is that more and more people now see the value of vices not being just like saving time for example, but then also being germ-free technology that you're like there was this one them all by. Pico. Voice thing queered they have like the voice enabled elevator of, for example, all of these different applications these. Are. Pretty exciting I mean we're still in the early days regarding this, but I definitely emcee that more and more companies are thinking about voice experiences the go beyond building. Games Alexa. For example, on that go beyond marketing Alexa skills, and think about k. what's what could the health benefits of filling filling voice and Tad's Free Interactions Look like A great point eight is thinking about that when. When you look at voice, you mentioned this idea is works experiment for a lot of businesses and it might have been coming out of their innovation budget and you see some sort of really big disruption that's hitting revenues profits, and therefore discretionary spending. We would see we would normally expect these type of special projects beside line but in fact, what we're seeing is a lot of there being accelerated. This. Very interesting to see an I thought some of that is definitely kind of a self fulfilling prophecy of the industry that you're like, Oh yeah. Alexa has been slowing down a bit at least it felt like this in the scale store Kayla look into other ways that we can build exciting experiences but it also feels like that more and more companies that haven't been in the industry in the voice in the treaty are also looking for like how to deploy was experiences now. Whether it be touch free or it just be for a really convenient way to interact. Catherine Yon just mentioned you. You're sort of background and focus on the consumer. It will bring you in here a when you think about the voice view the voice brew lands and Cova Nineteen. How do you come out on that? Yes. So there are a couple of things I. Love. I love to talk about I. You know there have been lots of reports that have indicated that there's been an uptick in voice assistant usage and that's great for the industry but I think what's even more interesting is that the data showing that people are trying more things more things they haven't done before with their voice assistance and I am definitely seeing this. You know through the Lens of voice brew the engagement with forcetruth emails has been up significantly through You know since the start of the pandemic and March and also the volume of subscriber emails that I get has exploded in recent months. So people are at home they're trying things they're running into issues and they want help solving them or they're just excited that something new work. Then they wanna tell me and they get in touch. So it's you know it's kind of anecdotal but you know I'm I'm definitely seeing more people trying more new things with their voice assistance and I think that's that's really exciting. That's really interesting to me that that you know it it doesn't surprise me that. Because people are all they're using their devices more, they're looking for more ways to do it. They've discovered voice brewed so that it's just another signal that your subscriber base has gone up Frankly because of you know it coincides with all these other things that are happening simultaneously. Yeah no that that's been great and it's also just with the existing Subscriber Base I. can see that you know people again people are at home. You know they're reading their reading their emails. They're just they're they're engaging more and I, think. Part, what's you know from my perspective also really great about this. Is that I am hopeful that this will persist beyond Kobe. So once you kind of open the can of worms of trying a lots of new things with Alexa or with Google assistant that people will now be open to continuing to do these things but trying more new things So. You know all good
Voicefleuncer Cards Game Announced
"If you were part of the voice den last week, then you know that I announced a really fun gamified feature to it and I wanted to let you know, and it's all about collectible cards virtual collectible cards now. This doesn't interest you then. That's totally cool. And maybe WANNA. Skip this flash briefing for today, but I just want to give you a brief intro to what's going on and tell you a little bit about what is going to be happening. Over the next little while with regards to these, so here's the deal. With the voice and I've had some voice. Linzers come on so expert authorities in the voice industry and one of the things I've been doing to help with. The promotion of this event is create small digital cards, almost like hockey cards and so they're called voiceless cards and partnered with utility of attention live and what we've done is we've created NFC versions of them. They're basically digital versions that live on the block chain, but they're all identified and each one is a unique card. They're all. There's something about each card that makes it unique from all the other so truly. There's only like a one of one in the world. Now there are multiple versions of these cards, each of the people, each of the voice phones, but here's the deal for each of the voice is come on the voice Dan they get a card created, and we are giving these cards away as again a game as a promotional event and already. The response has been really really really amazing to be perfectly frank with you. So if you want to learn more about these voice, Louis or cards, and they include people from Amazon, they include people from other leading companies Then you simply go to L. A. IN CANADA DOT CA slash cards, and that will take you to the website where you can learn about how you can win these cards and we're going to be giving them away at session, three of the voice in. In which is happening in about four weeks time, so feel free to check out a L. A. in Canada dot ca slash
"voice industry" Discussed on Inside VOICE
"Company and blog brew has quite a following. Can you share with us? What voice grew is and how many subscribers you have to your blog at this time absolutely so voice brew is be newsletter for Alexa enthusiasts and is simple to help people get more out of Alexa. I launched voice brew a little over a year ago and it's scaled to over forty five thousand Alexa enthusiast email subscribers since then we also published comprehensive guides on voice dot com on different features in use cases. So things like routine setting up smart lights with Alexa settings that you wanNA update and we also have a companion flash reaping for the news while congratulations to you that forty five thousand is nothing to blink. An eye AD. That's pretty amazing. Are you able to share those kind of how you were able to grow that following so quickly and it's such a large scale? Yeah I mean there. I have tried you know so many different things and what I am. The most proud of excited for for the future is just the organic traffic that I've gotten to the various comprehensive guides that are featured on voice dot com. So part of my hypothesis with voice brew and believing that I would be able to scale it because of course you know. It's great if you had a really good product but if you don't have distribution for the product in the end it doesn't really matter you we all WanNa build impactful businesses A great product and a great distribution strategy for that product so when I launched Voice Brew. Part of my thinking was that there seemed to me that there was kind of a space to write comprehensive guides and content. More broadly for just. Break your people so of course. There are the scene of the world who do a really good job. You like the Tom's guides type media outlets who do a fantastic job writing feature guides but I think that their audiences are a bit more technologically sophisticated. So I'm writing per pupil who are just not a super techie. People who really need things to be laid out extremely clearly and what's happened. Is that a number of my posts. Have become some of the top ranked posts on Google so for example if you search for Alexa routines for Spurs Alexa routine. Guide is one of the top search results and that is a query that a year ago. You know there were some people who are searching for EPA today tons of people are setting up Alexa routines and searching for that and so I've been able to sort of go after a bunch of these terms by writing really comprehensive user friendly content for that and then I capture people who come to the site. I have a place to sign up for the slaughter and guests turns out allowed people get more out of Alexa and so they sign up for the newsletter. While again. Congratulations to you and and Cerita Ray. Which I think is something I know I personally talk about all the time as you really found a niche. You've found a need. You really did your research to say what does somebody wants to know about this. What are they searching for in the near providing valuable content so that takes a lot of hard work so I do recognize that? You've really done that congratulate you and again. He said about forty five thousand subscribers. What are you noticing in terms of stats or feedback from your community? Such as what questions questions they have or what they're using voice or maybe where they're frustrated and so forth so since the start of. I guess we'll call it quarantine life about a month ago. I have seen a major search in subscriber in -ment with my emails which is has been really ice to see and I think what's happening. Is that people all over. The country are all over. The world are spending more time at home for the First Time. And as part of the suggested they're forming new habits am one of those habits is using their voice assistance a lot more because they're at home with their smart speakers and also in new ways and I think that one of the things that means that right. Now there's a real opportunity for all of us in the boys I community to engage more deeply with users and just to switch to the second part of your question. What her Kinda questions Mike Heading. It really spans the gamut everything How do I adjust the base on my echo? I've been helping one subscriber who's extremely frustrated because she can't figure out she's having difficulty figuring out how to use the drop a feature on her echo in order to speak to drop it on her daughter's echoes. You can chat with her grandchildren now. There are people who have issues with using Alexa music alarms. Who want to set up. Extreme weather alerts. You know there's been all kinds of crazy weather that's been happening around the country in recent weeks. I was emailing today with a subscriber in India. Who's dying to use a feature that lets you ask? Alexa to remember things for you. But it's not available in India yet and he's asking me if they're second that can do you know help push it along. It's really kind of almost anything you can think of actually getting so many questions email to me and not surprisingly a lot of duplicate questions that I recently launched a chorus style. She went a forum as part of voice website where I recently just in the past week or so started posting an answering questions there so that when I have subscribers that are asking the same question instead of emailing everybody you know an answer. I can direct them to the relevant posts in the forum and my goal. Is that at some point voice. Bruce Subscribers will post their questions directly to the forum and that in addition to me answering the questions that members of the Voice Brew Community. And maybe even the voice could not more. Broadly will help to answer some of
How IVR Design Can Help Us Improve VUI with Maria Spyropoulou, Speech Systems Analyst at Eckoh
"Think coming from a linguistic background in working in the voice industry. It has helped me likes so much because sometimes I haven't advantage because of the courses I have done for example because I have done a lot of courses on speech recognition if someone for example says let's ask the user. Do you want to get your parcel today or Saturday? Because I know how speech recognition works. I know that we can never ask for example because the system will very easily confuse the two words but also because in university we also did a lot of courses on saucer linguistics and analyzing text and Syntax and all of that and we did a lot of semantics and pragmatics and we did a lot of how to structure conversation. We even broke down humor so that was very helpful for me. That is so interesting. I personally am fascinated by linguistics. We've had a lot of linguists on this show and have brought so much value to the show she the voice space as well and you currently work designing. Ib Our systems. Can you describe to those? That don't know what it is. What an Ivy. Our system is and why you think they are just like any other speech enabled application skill killer action the IVR is some people call is the regional voice. User interface be are. It's an automated teller system. Basically that interact with callers through Internet and gathered information and routes the call to the appropriate agents. And it's on what we call the voice web while I'll be up to -cation they use the voice web. An idea does the same and that we've even have voice browser and just like you have graphical user interface you have voice user interface just like you have crow or which is a browser but collects data from servers and displays visual information to you just like that. We have voice browsers that Goto the servers and they collect information from a database. Or and they speak to you instead of displaying to you and it collects prompts any played back to you ride so this is what voice browser does and many people have been you know that connection is the same as the visual. Internet but his voice Internet the voice web. So yeah I mean the ideas where the original voice user interfaces and the most prominent well many of the most prominent people now in the industry originally they worked for the VR and all the principles that we follow now when we developed boy skills or actions they came of course from years and years and years of developing VR's making mistakes and learning how to fix them by looking at the danger. And I've your systems speech enabled skills your Alexa Google system there. They have the exact same thing so they both do automatic speech recognition and natural language understanding. They both utilized memory so when you use a skill the skill remembers it so when you use it the second time than it will say welcome back. Carry you know so uses memory. It saves that information. We save that information in the VR system so when caller bank. And let's say you say hello. What can I help you today? I and you say yes. I would like my balance than you hang up. Then you call after a week. The system remembers it. So it might ask you. Oh Stein you called. You wanted to check your balance. Would you like to do the same thing today? So we call. We have that functionality as well in the VR system and of course the whole design process is the same Flows we have problems. We have intense addresses says slots so it's the same reason. Just the different format and you're saying to me before we started this podcast that you actually think there is a great advantage of. I the ours over skills or actions. What would you say that is? And why do you think it's such an advantage? Yeah they have a lot of similarities. Ivr's skin actions are capsules. If you're talking about speak bad there's also defenses but the greatest difference is that when we are building Ivr's we are using enterprise scale platforms and they store the audio files of. What the user say so that we can improve the system. So let's say if I want to see how the recognition of number is doing in my system. I'll just go and download one thousand Watts. One thousand audio files from the server and then. I'll put him through the grammar that I have created and then I'll do some other process called Junie Save that I have for example eighty percent accuracy and Ben. I can walk on that and see why did not recognizing everything. Why do I need to change is my prompt? Not Clear is my recognition by grammar's not covering all the cases of numbers or in my cutting off the user too early so I can work with that but when you have been alexis killer Google action. You don't have access to those audio files in neither platform and he's actually one of the highest requests from the developers. What you have is a transcription off. What's the system? Thinks they use their said. Of course that is highly problematic because mean what is. Let's say that I have restaurants and people can order food and I have named my dishes with is like extraordinarily extravagance like the Magic Fountain or the Super Kelly Preciado Shas dish or whatever and a user strung to order these foods. So then if the system doesn't give me the correct transcriptions of what people said I don't know what my client orders so I'm less a human actually years to those audio files. You know what was said. So I think that's the great disadvantage and I think in the future there will change.
Why Circular Conversational Design is Best with Alison Greenberg, CEO at aflow
"Was reading online. That you have a pretty impressive background you went to Yell. And you studied anthropology you played in the Symphony Orchestra there. And then you did some work in the arts for Awhile and now you work in voice technology and there's been a lot of people that have come from the creative space so I'd love for you to talk about briefly your journey into how and why you got into voice technology years ago. Yeah absolutely well. One of my favorite things about this industry is how cross-disciplinary it is. There's really not one background of people who under boys and I don't think many different in that respect but I will say that really from the time I could talk. Language wasn't just the way I express myself it's Mike Currency and so music is something that I was always drawn to. I played music in high school and College. I still to this day. I studied anthropology because of how central language was to it as a social science. I didn't study English or history. I studied a social science because I loved looking at language as a tool and as a currency especially in ultra contacts and in the voice industry but actually with my company of flow we started with chat bots. Language is very much currency of conversational user. Interfaces or curious as we call them and so you know voice and chat go hand in hand they are. Interbay says that requires specificity precision and entertaining use of language but the design principles across voice and chat. Can you really different? And so- entering Voice Technology. You know it's kind of a misnomer. I didn't enter voice technology. I entered chat and that was because when we started flow. Mico Gandara South Miller was actually the driving force behind beginning not company and he was noticing automation taking he was noticing the role of AI in businesses in communications and he started to build the baht of an NBA all star name Russell Westbrook at the time of Oklahoma City Thunder and that was our first bought and then we started to build from there realizing that we scale communications we could even skill personas and brand identities into these conversational experience and so while we believed that automation and I were powering communication. We also believe that is really immature. I don't know if you hear this often but do people ever talk to you about kind of how I is lacking yes. That's definitely something that comes up and I know especially when it came out a couple years ago and consumers used it. There was kind of frustration and so I feel like there's now this like element of education and awareness of like. No it's growing and and we're working on it and getting people to understand that totally. Yeah I mean in technology. You hear a lot about the hype cycle rate. So we might be in that trough of disillusionment which is a piece of language. I just love it's kind of various the trump disillusionment makes sense. Alexa is a teenager. You know came out. In two thousand four chat bots really the dawn of chat bots was in the mid twenty tonnes. We are looking at technologies. That are not just immature in some time. They're immature in the sense of the amount of work that has to go into making them seem less so this industry needs our help. Our words and our design for it to actually work. It's not intelligent yet right so if a is a teenager you know. Teenagers can crash your car. Teenagers can make a lot of mistakes and do a lot of damage especially on the part of brands but teenagers can also change the world so just look at Greta. Van Ver look at the kinds of young people who are driving social change today. That's the approach that we take to chat and voice it'll flow and match. Why we built the concept of conversational design is because we believe that we have to work together with these systems and with the power moderation and conversation design is actually the most important part of Charlton boys today. If these systems are designed well technology to incredible but it's not going to work welter these her. Yeah which brings me to. You made a comment in another interview. You did how you talked about. Hamas boys conversations are linear and what you do out of flow as you really work on creating a circular conversational design. Can you describe the different? So people understand it and why it's important to what you do at a flow hersher. Yeah so out of what we developed. Circular Conversation Design as our attempts to fix these broken visual and verbal designs. Keeps the industry has kind of had to back dialogue into the tools that we have to build it. And so I think really voice and charter just like any industry were almost only as good as our tools and so what we do to kind of choose actualized or conversation design. We talk about a traffic circle. Have you ever been a England or actually you live in New Jersey? I was GonNa say we definitely have traffic circles in New Jersey? So yes perfect. Yes so we'll have talking to people who've been to New Jersey because you're intimately familiar with the roundabout traffic circle. You know you have to get on a certain point and then you make turtles people who aren't from UK or New Jersey. These very confusing carry. I've learned But the cool thing about around about or traffic circle as you can get on off any talk and so if you miss your exit you just keep going in the circle. You have another opportunity to make that exit once you exit you can drive through the backup but you always have an opportunity to get back on. And that's how human conversations work the tools of the trade up until now have kind of destroyed the potential conversations. I in my opinion because we've mainly used the decision tree right. So that's linear design thinking conversations as linear. But that's not how we speak. You know I could talk to you right now about projects for doing it a flow. We can pivot to women and boys. I could ask you what it's like to live in New Jersey. That's how communication works. There's so many circles within circles. There's so many overlaps in and crossed actions and so we had a great experience actually Boy Summit last summer we were really lucky to be part of Amazon's conversation design workshop. One got to take some great echo. Show fives and They disqualified anyone who designed using a decision tree. And so that kind of shows you the way that the industry has been. I know a lot of designer still used decision trees. And it's because it's how away to understand the computer logic but we don't conversational napster and we think of them as a set of nodes that are all linked to one another wherever and whenever possible in a circular fashion and just like that traffics. Are you have to be able to get on and get off at any point? In time we should be able to return to the part of the flow to the extent that the platform we build allows us to do so we should be able to return to order the flow midway through at via
Voice Dating - Marek Mis from OnlyOne
"Started thinking okay. What about Bronze Wold about other experiences? That no when you have on mobile phone. I'm not actually sure why. I started thinking ops especially today was already married to get that point. My wife is listening. Yeah it's nothing to do with our relationship glory. It was very interesting to not see any of the big brands. Such as marched with calm Kim the hinge and so on end potentially wise. That is because we don't have as cream to deal with and if there's not a screen than there is no way for them to advertise but also the way for them to offer the food experience in the same format as they do bomb Wa fault. That's interesting you said. Two things one is that they keep doing things the way they've already done that. Serve a big change on that side but also that they can't advertise. That passed monetization. Isn't Claire The stage? Yeah Yeah exactly month. Physicians a huge feeding voice area in general but for this particular vehicle if we can call it that way very prominent if you want to date someone we wanted to see them first but then I thought okay well. Let's challenge dot that's sleeping around and used to our advantage. She used to my advantage. If I'm thinking about building a new dating platform so I came up with completely different set of rules for dating APP. Which is no swiping on thinking. Not swiping has created such a huge shift in humans behavior. Yeah when it comes to date the I personally don't really like it. Another thing is judging people by their picture in a fraction of a second. I don't think that's right either. There's so many interesting. People were interesting stories behind them. Maybe not necessarily. He won't date them very oddity. Really want to hear what they have to say is very true. Yeah things have converged on the hyper superficial instagram generation. Disturbing everything from microseconds worth glance. Really not the way that you should be interacting with people and not just from moralistic point of view but also just from a practical point of view. Often when you speak to people you uncover things about them and you find that lasts more than initially expected. So it's not in your own best interests to be doing that. So the idea of only one was blown. How does it work? And who's it for you? I mean this particular demographic. I'm your dentist. Your beat had love seekers so hope project I take it more as a proof of concept to see what's possible for not having his creed in front of you so it's more about the research and the possible. Mums after rolling up is proof of concept of public. Gave me more insights. And speaking of demographics the average age is thirty. Five years old three times more men using this platform than than women was. Yeah well I think that that would probably align with some other taking up statistics. Statistics interesting says around. Thirty five is all because I understand that. This is the young generation that take to these interfaces more readily but perhaps they don't have access to perhaps they haven't been introduced to them in the same way as the people who are involved in building at and it's not like sometimes these voice sounds perhaps there are only used within the bubble of the voice industry and that US asked as opposed to the Mall Mass Marquette. How did you mock this thing? What was it just word of mouth? Did you do any marketing? Did you expose the out too? So I didn't do any marketing fad. Also for one. I don't really have any budget to market it out yet. Second is just a proof of concept to see if it's actually going to walk interesting thing. Is that people do these. Cover this up on this implicit face. So they don't really ask to talk to only one which would trigger the application they ask about finding too low or setting me up for a day that's a very very interesting facts and I'm glad that Google redirected them to use my app rather than giving them some basic centuries not huge because I understand one of the most common requests for electric. Actually marry me inferred a request for true love for finding an actual partner and they're all being redirected your out. There could be win foyer. Beaten how to explicitly put in your code that you handle those types of requests. Is it taking it from the example utterances even and it's decided? Well this looks like the closest match so well my plan was to hijack any vocations such as can you marry me. Can you find me too locks up on me please help me? I'm not entirely sure is working or not. A lot of that depends on Google on how they handle those requests but every now and then they do redirect traffic to my ob- which is a great sign. That's why did you have an idea of the proportion of traffic that comes from explicit and vacation versus implicit. I did looking tonight. I haven't done that for a while. But it's usually around two free percent so it's not massive just you. Three percent is the implicit okay. I see I
How Bixby Premier Developer Ilarna Nche Got Into Voice
"I've I've always been someone who was introduced technology. We're offer late. I I think it's combining Kylie. Because when I was at school they would. They wouldn't really introduce technology. Ict would be very very simple basic excel sheets and power points. And it wasn't until I was in sixth form which is like I think. High School for you guys About sixteen seventeen years old when I was introduced to a computer science as a whole and that Brady opened my eyes to various ways of communicating with technology and I fell in love with programming. And that's when I kind of realized that. Wow I can make a website amend. I went to university and I could do mobile apps and it was kind of at university. That's when I wanted to learn more about this whole world of technology and that's when I discovered the Alexis personally because they if that's an advert on the TV added it was this Little Echo added. You could say hello. You could speak back to you and not really amazed me. It wasn't really about voice. It was about the device that there was this device. That could talk to you because obviously we have assistance on but something about the the device really Mesh It was just really mesmerizing. Because I have that on in the kitchen living room and I fought a great present to give to my mom so for Christmas I got her that device and then I found out later on because all these APPs on there and I remember suss out replayed was a skill cold beat the trump and my mom got the skill cooled off things like boyfriend skill. Elect talking back to you AD. I was really amazed at these skills. One actually on the device already these were made by third party developers and I beat it. They wanted to be a part of that because I was like. This is so cool. I thinking what attracted to me as well with that with mobile apps you have to think about visuals and design whereas with voice you still have to focus on design for voice. Bought the visuals which was a big obstacle for me in the boss. Wasn't that so that immediately attracted me to start digging in and watching on this APP and I made my my my first voice skill called odds on which really simple it was mentioned this game where you would say one two three men say not the number and if you matched with Alexa you could bend do like a day or something That was that you didn't want to do so that I think we'll also helped with the documentation that the Amazon team provided in the first place because without that I really think that it would have hinted on the process of how far I go because they were so help me. Understand my oldest. I can do this. Because I had Zimmer experienced invoice technology I'd zero experience in some like Python Python experience but I didn't know how to with like sdk's or the cloud aws cloud so I had zero experience and just brew this voice industry. I've just not so much I've gained a lot of skills out and it's definitely helped me to get to where I am now. I learned more more software integrations and before so this was during university by the way so hadn't even graduated yet but I started making more and more skills and I kind of wasn't that mindset of I want the Swag I want the slack gave you so every month they had they would like have a free Hoodie. Have Afri Daw at acclimated like ten echo dots for the promotions and then when I got the rewards email the Alexa rewards. Email us when it was like. Oh so this could potential here for getting money with this. It's not just something to get cool goodies. So that was another motivation. Always like okay because I was in my final year university. I didn't know what I wanted to go down to whether it be web development will member applications and then oversee voice was another another game player and I think out of order. They're not score Interested in most so when I released the adventures which is something I'd made when I was eleven years old and for some reason I never put it on new cheap because these audio adventures and I thought I could be a perfect platform to put on because it was fairly new and this was before they accepted children skills so I got an email from them saying than allowed to do that yet but as soon as they allowed children's skills to go through. I was right in that put it. I put it on the platform and entered this competition that they set up the kids and because I was one of the winners I managed to basically use the winnings from that competition to really focus for a year after graduating on just focusing on voice of making legit apps so that whole year which was lost like last June of last year making voice applications and then I go introduce to Sam some bixby as well. Add again another interface with try which opened up my world voice and another platform which I had to learn about and understand how everything works and then towards the end of the year started working with matchbox who again our company that have made questioned the day which again I foot was one of those bus party. Invocation skills the electorate us but now it was made by by them and one of the big skills that are being used right now to be able to to be with a company that has so many amazing skills and applications are now on not just. Alexa Samsung and Google. It just shows how this is the start of a voice. This is not this is something that's just started and I feel like the training took the training wheels come off now for a lot of developers are starting to get down and get used to the whole voice industry and how it's going to operate in a few times so just getting to this. This pot has really. I guess especially with this year and how it's gone I think voices something that can really accelerate and probably has given people more of more trustworthy made them more trustworthy of technology. I feel like before people were very very reluctant to use technology. But now in this day and age it's made more open and actually Allows them to seeing the positives and I really do think that I think a lot of tweets of About people who are more welcoming having Alexis? Herman not worried about the privacy and I could see that this definitely. With the usage that people have seen with their applications voices Stephania forefront to. What's to come the future mumps as
The Marriage of Voice and Wearables with Dave Kemp of Future Ear
"I wrote a post two years ago about this called nurse Siri You could think of it. As health coach Siri or nutritionist theory. you know so. It's this idea where you're actually getting the voice assistant that provides you with actionable insight into that data because collecting all state is one thing but making sense of the data is sort of the the more important piece of this and. I think that that's where it gets really exciting. Is this idea that you know if it's nursery? What it could be doing is it's you know it's constantly monitoring this in. Its using that longitudinal data set to serve as a benchmark for you because it knows over the course of five years. This is what normal looks like. And when it detects abnormal in your heart rate in your blood pressure in your glucose and all of the different types of metrics that are slowly being able to be captured by these types of sensors Then you can start to get these. Really interesting actionable insights. Hey David your heart rate's been off for the past week. Let's get you into a doctor. You can imagine this being applied to your your diet to like you could have this Connected to the types of APPS that might be used to collect this In again using the voice assistant scenario where you could envision this idea where you're like okay so for breakfast a too hard boiled eggs for lunch a Turkey Sandwich And so you're you're actually using the voice assistant to log all of your nutritional information and so what's exciting to me about all this is it's a new type of data set that. I think it will be really interesting to see how this gets integrated into the broader. Like you know like electronic health record data set as well so that we just have a you know this i. I can just foresee the scenario where you go into the doctor and the doctor. You know you've already basically conveyed all this through voices which is probably communicating with doctors. Voices then so that he has this. He has this data set in front of him. He has like all of these actual things so that it's not just like me just sort of you know. Shoot from the HIP hop. I haven't really been feeling not good and it's you know he doesn't have a lot or she doesn't have a lot to work off of now. They have like this really coherent type of information sitting right in front of him. So that's the gist of what I talked about. In as I went through I talked about how this will. It really be impactful for the end user for caregivers for all different types of stakeholders in this whole thing. Amazing that it's such a great summary of what you talked about the idea of the wearables and then I I love that sort of leering. The voice on top of it as the new interfaces new operating systems and talking about it or that sort of thing and then becoming hands-free with all of this and Oh it's so good. So that's fantastic. That's chapter six in the book voice and wearables by David Camp Amazing I've say thank you to you for for the effort. The time that you put into writing that it's such a wonderful A part of the book and Really really important part so Yeah I just say publicly. Thank you for thank you for doing that. Yeah absolutely Terry. It was a really cool experience like I said You know it's one of these things where I think we're kind of at the leading edge of it. But what excites me? The most is that it's really a young technology voice. Technology is and I really am bullish on this idea. That wearables will though serve two main purposes Actually they're going to serve a lot of different purposes but in this context are gonna serve two main purposes. They're going to be the data collectors and I understand that there might be ethical questions that come from this. Privacy questions concerns So a lot of these things are going to have to be worked through. I'm not just trying to say this is going to happen and But I think they'll be data collectors and then I think that they'll be the home in which the voice assistant resides whether it be in our here on our wrist and I think that's a cool idea because again it's this idea of you know think we tend to or for some people they tend to think of. Alec says like this way to check the weather or You know way to play music but we know I think a lot of us in the voice industry know that there's such a bigger vision here it's truly like a new computing platform and so It these things really excited me and I think that they're going to really work in tandem well together so two areas that I would definitely recommend everybody to keep an eye on In terms of how they work together. That's amazing and that's a great segue so for people to keep an eye on what is happening in this field. What are some resources that you could suggest an? Of course I want you to highlight your own. Yeah no I would definitely say you know with my blog future. Ear Dot Co My podcast to a future ear radio. Podcast you know. I think there's I I try to bring on a wide variety of people that are at this intersection. You know whether it be audiologist or people in the voice side people on the wearable side So I've had a lot of experts on that I give away better understanding of the complexities here and I think. What's exciting is that a lot of people are coming at this from different directions. And they're bringing their own style of expertise to the table. And I just think that they're you know what's given me so much assurance that this is that there's really exciting things on the horizon Is How intelligent the people are that I've met in how well thought out this all is you can tell that there are people that. I've talked to on my podcast. That have been thinking about this for twenty years. And they've been at this for their whole career So definitely check out future ear and An all the different types of people that I brought
"voice industry" Discussed on The Voicebot Podcast
"Larger <Silence> events <Speech_Male> <SpeakerChange> <Speech_Male> <Speech_Male> Pete <Speech_Male> yes <Speech_Male> Voice <Speech_Male> global is on our horizon. <Speech_Male> You <Speech_Male> can find it at voice <Speech_Male> dot Ai Slash <Speech_Male> Global. <Speech_Male> It is a hundred <Speech_Male> percent free to <Speech_Male> participate <Speech_Male> <hes> <Speech_Male> host of viewing party <Speech_Male> <Speech_Male> and the <Speech_Male> Culprit <Speech_Male> proposals has closed. <Speech_Male> But <Speech_Male> if there's something <Speech_Male> that you think <Speech_Male> we need to know <Speech_Male> about definitely please <Speech_Male> email me at Pete <Silence> at dot Com <Speech_Male> <Speech_Male> And Stay <Speech_Male> tuned. We've got some announcements <Speech_Male> coming out. That are <Speech_Male> pretty exciting. <hes> <Speech_Male> around <Speech_Male> some virtual <Speech_Male> content <Speech_Male> that <SpeakerChange> we're producing <Speech_Male> and we're excited <Speech_Male> about that <Speech_Male> so. I'm thinking <Speech_Male> back that I might have <Speech_Male> complained a little <Speech_Male> bit that you guys <Speech_Male> had back to back conferences <Speech_Male> in <Speech_Male> in January. Because <Speech_Male> it's actually <Speech_Male> todd me because <Speech_Male> I I wound up having to <Speech_Male> go to see several <Speech_Male> days earlier for all the media <Speech_Male> stuff plus <Speech_Male> Halsey. Yes that <Speech_Male> right to Chattanooga <Speech_Male> <Speech_Male> has two weeks <Speech_Male> back to back and I want <Speech_Male> to go to Europe. Right after <Speech_Male> that <Speech_Male> maybe self inflicted <Speech_Male> but <Speech_Male> in retrospect <Speech_Male> <Speech_Male> great timing <Speech_Male> <Speech_Male> The the industry <Speech_Male> got <Speech_Male> got the opportunity to <Speech_Male> be together. <Speech_Male> <hes> <Speech_Male> Y- one <Speech_Male> or both of those events. <Speech_Male> I saw a lot of <Speech_Male> people both things. <Speech_Male> So that really worked <Speech_Male> out well <Speech_Male> And so I'm really <Speech_Male> looking forward to <Speech_Male> either. The smaller events <Speech_Male> the online advance <Speech_Male> or hopefully <Speech_Male> as we get through the year. <Speech_Male> Some of the larger events <Speech_Male> are going <Speech_Male> to be permitted as well organized. <Speech_Male> Practical <Speech_Male> is probably a better way to say <Speech_Male> <Speech_Male> I thank the listeners. <Speech_Male> For you know <Speech_Male> down doing something where <Speech_Male> we talked a little bit about <Speech_Male> voice but we talked a <Speech_Male> lot about a lot of other things <Speech_Male> that impact the industry <Speech_Male> and so that was <Speech_Male> an opportunity <Speech_Male> to try to get some <Speech_Male> of these issues on the table <Speech_Male> that were all having <Speech_Male> conversations about <Speech_Male> every day <Speech_Male> and I hope that <Speech_Male> at Pete and <Speech_Male> Bradley were able to <Speech_Male> answer some <Speech_Male> of those questions that <Speech_Male> are out there that people are <Speech_Male> thinking about. <Speech_Male> I'm Brett can sell the <Speech_Male> house to the voice by podcast. <Speech_Music_Male> You can find <Speech_Music_Male> on the twitter at <Speech_Music_Male> Brek Casella <Speech_Music_Male> and you can find <Speech_Male> us on twitter <Speech_Male> at voice spot. <Speech_Music_Male> Ai See what <Speech_Male> we read voiced by. <Speech_Male> We will be writing <Speech_Male> about corona virus but <Speech_Male> not too much mostly <Speech_Male> writing about the industry. <Speech_Male> We've got a few stories up <Speech_Male> there and definitely <Speech_Male> reach out. Thank you <Speech_Music_Male> <Advertisement> so much Bradley. <Speech_Music_Male> <Advertisement> Impede for taking <Speech_Music_Male> <Advertisement> time to share your expertise <Speech_Music_Male> reading <Speech_Music_Male> Donald. Thank <SpeakerChange> you very much <Speech_Music_Male> all right back <Speech_Music_Male> next week with another amazing <Speech_Male> guests and <Speech_Male> we appreciate <Speech_Male> everybody out <SpeakerChange> there and boys <Speech_Music_Male> by nation.
"voice industry" Discussed on The Voicebot Podcast
"And Samsung all questioning whether or not conversational. A was where they needed to be spending a lotta time right now Maybe it's too hot to the touch forum. Nobody needs any of that. So you know I like I said I think This this approach from if you do it from that. Lens makes a Lotta sense okay. Let's talk global supply chain so I wanted to close on the estimate. If you guys have any other things you WanNa talk about we can. We can address those as well but We work in an industry which is driven by consumer electronics. So we think about the cloud and that's how we access the voice assistance. Actually we need smart speakers out their mobile phones or smart. Tv's in order for people to access these wonderful ai based solutions so we are seeing that. There's already some supply disruption because China's been shut down for so long. There's questions about some of the information coming out from China. The even though they're saying they're getting back up to full capacity. We're seeing news reports that maybe a lot of these facilities are only one third capacity and probably won't be more than that for a while Which means we're likely to have shortages of consumer electronics goods. And so pete let you weigh in here. How do you think that'll impact the adoption rate? If there's a constraint on the availability of the product people might be able to purchase to use voice more frequently. I think it's definitely going to impact the adoption rate if it's not available but You know I I we also are GonNa see this correction in the economy. So maybe maybe the supply will meet the Oh that's right demand but that's a that's a terrible outlook but but I do think it's interesting. The Airport Story Air Pods. Pro Story is interesting that they're you know being manufactured in Vietnam I do think companies will look at global supply chains a little bit differently and understanding that you know maybe there was a single point of failure in that system and doing things to To have not have single points of failure so that is something that's going to impact global markets. It's a big opportunity for a smaller economies. Outside China probably position themselves to take on manufacturing that had largely been been outsourced to China. That's so I think they were definitely GonNa see an impact in the way that global supply chains work. You'll make one comment and that Apple Story and so we're reporting as other analysts and people with inside knowledge are talking about that but what they don't talk about is there's probably one or two components supplies for those airports pros that come from a manufacturer in China. We see this again and so even though they look brilliant by being outside of China they they may still have to shut down their factories their production. If this happens there's there's a whole nother thing around that story which they're saying. Hey we're going to be able to sell fifty million of these year which I think is also big story from the hairballs market but Bradley. What are your thoughts about the potential disruption of supply and devices and and? I think that's a there's a ripple effect there too is that you know. Think about SAMSA. Google Amazon. They sell a lot of devices. And it's not just access to the voices system that they could take a big hit just on their product revenue line. Yeah I think that Supply chain logistics issues. are just beginning And I think that if you a sort of shared my opinion that that You know I think the event business You know has has Has Changed from from this In ways and I think that if you wanted to talk about the supply chain and just The realities for anybody Responsible for procurement and logistics related issues. you know better better. Put your heart hat on. Because you know you're you're GONNA have A ROUGH CAREER. It's it's It's just not an easy thing to do. And I think that there's a lot of things in play I think you know as far as voices concern specifically I. I don't think it will affect it tremendously. I mean we've already seen like Samsung Smart Speaker. Delayed WITH WITH NO KNOWN. Supply chain issues You know that they've talked about just decided to not do it. Not Release said in in. It appears like instead they're going to be focusing on integrating conversational a into the device starts rolling off the manufacturing line. Tv's I think ultimately where we're headed is a scarcity across the board I think a scarcity of Already we were. We talked about scarce. Dem- information And and that's that's what's preview story was really about We we've talked about a scarcity alive events that's what show started with now we're talking about a scarcity of hardware You can talk about whatever you want. The underlying theme is going to be scarcity. And I think that How businesses adapt to that Will determine you know if they are growing If they are not growing or if they're going away and doing something else and You know I I I think that By the time the holiday season rolls around I agree with what pizza as far as voice? There is Not going to be as much demand so decree supply chain issues may cause you know that equilibrium ended up back where it needed to be but I don't know you know I I look at I look at twenty twenty as a I think it. It isn't exciting. Era I think a lot of great things are going to happen but I think a lot of bad things are gonNA happen to and it's just You know I don't know I'm uneasy and it doesn't extend to cancel live events or anything like that but you know we've made some changes internally just to sort of prepare For for this year and I did that. Right after project voice occurred and You know so I I I just take it one step at a time. I wake up every day and and say what what has to be done today. And I and and what's what's over the next thirty sixty days ninety days and I don't know how to do anything else so I Asked me at the end of the year you know. Let's let's let's do a sequel version of this podcast and see where we stand. Because I think Is going to be an interesting year fares? That's a really interesting comment that you made it. Because I think most people think of us have having lived recently and a period of abundance abundance of information abundance availability of devices. And all these other things and I'm I'm just talking about the availability of supply not necessarily your ability to acquire that supplier whatever from any time But it is most things in this world actually have this pendulum swing might have abundance and then you have a scarcity scarcity leads to another trend of abundance back and forth So we've we've talked about a bunch of things I I've asked you guys a lot questions. Did you have any other comments or questions? The Navy Pete. You wanted to throw on the table before we conclude. Yeah I would just say that You know my my my thoughts out to the community and everybody out there. That's being affected by this. So we have a you know. We're a community of a lot of independent developers designers companies. That are trying to get started and things have been disrupted so I just WANNA make sure that everybody out there knows that You know we're thinking about them and and motive And our community is here as a resource. If you need US please. Reach Out On PD MOTIVE DOT COM. I will also comment that. This is a very. It's affecting us all I think in different ways personally. My father is in a retirement home in Seattle. And they are on lockdown they We can't visit him. He can't leave and you know that's scary for you. Know people that are in their eighties. And they're you know they're you know there's there's a lot of uncertainty so. I'm thinking about a lot of people out there and And know that. It's all impacting us in in different ways in fair enough. How ABOUT YOU Bradley? Yeah I mean I think what peach says well put we. I think the biggest service that I can provide in my team can provide to companies in the space is to ignore all noise and focus on what the what the real. What's really going on with all this stuff and trying to get to the bottom of how we can best serve this community and all of the different avenues of innovation that are wanting to crop up and they wanna you know. We're seeing incredible stuff going on with voice. I think this is going to be a huge year for healthcare. I think it's going to be a huge year for banking and You know I think it will continue coming off last year. I think we're GONNA see more innovation in the car. I think we're we're seeing a lot of incredible stuff and I think that you know just echoing what pizza said as people who are organ companies who are organizing events We owe it to This ecosystem to be paying close attention to what we shouldn't shouldn't be doing and and every day I wake up and that's what that's what we're trying to do so brad we appreciate you You're just as important if not more important than us with all the information that you're providing And sort of the the north star of all the stuff in we appreciate what you what you do on a daily basis to while it's very kind of you. Well I'll tell you what so I'll just do shoutout to voice by nation as well and to say. Hey if you have specific questions about this you know how we're thinking about this. I'm sure we'll be writing about it coming forward but this idea of krona virus specifically cove in nineteen or more. Broadly how this might impact the way we think about supply chains and An pandemics are potential pandemics. I guess it's not officially called that yet outbreaks You know just drop me note. People know how to get in touch with the generally speaking Bradley. Why don't you tell the listeners how they can learn more about you? Keep track of what's going on over at score. Sure so If you are in California in your incident attending a voice event And you're sort of sitting around idling and want to get out and go to. Something voiced the car thumb. It is on. You can go learn about that voice. The CAR DOT COM or other event. You can go to project voice dot AI. That's that's our capstone event for the project voice series and learn about that. We've announcing things for twenty twenty one already and certainly tune voice first. Fm In this week in voice We always appreciate people. Doing that are great. How many people do you Do you expect to Have AT THAT CONFERENCE. Or what your venue size so like? This isn't like a thousand person event. This is a more intimate gathering is. Yes so the venue size. There's a hard cap at two hundred and we're actually we're thinking we're on pace to sell that out without any problem but before we do that we may shrink it To one seventy or eighty I got a floor plan that sort of gives people living space. See the southern that coughed on. Yeah I've just kidding I've just getting the truth but the problem you run into is the and I think we're my hesitation is the moment that you start to make accommodations like that. Then all of a sudden I think someone would correctly asked wait a minute so that you are considering a floor plan all along. That didn't accommodate corona virus. No no say then you get on ninety. That's fair okay Bradley. WanNa be on the defensive with this though we're weighing what we need to do but to answer your question two hundred the number so this is one of those the smaller Vance that has like tighter more intimate connections and probably less likely to be impacted than that. Some of these much.
"voice industry" Discussed on The Voicebot Podcast
"Is this something that needs to be taking place. Does this actually provide value? That technology can't provide virtually and is this something that is in the public interest. That's yet to be determined And You know this is already election year people are already. GonNa be You know there's a lot of volatility in the market anyway I think you'd better buckle up because even though I think corona virus will Head to the exit Sooner Than People WanNa Sorta talk about right now. it's it's GonNa be a volatile year and And I do think that people will be in a situation if your title has visit development in it it has developer relations in it If you're responsible for sales or growth that you're going to have to find the opportunities where they exist to get out and meet face to face because they are going to get gone other going to be a scarce commodity. They're going to be like The Spice Milange and Dune You know at at Una reference you got to They're going to be precious and And so I do think that it will put event organizers a very valued position of for those who can tionna hang on through. What's going on? I'll take a little bit different position. I I think that I I don't think corona virus has got to be forgotten already is had such a massive impact on the economy. It's it's the tipping point for the correction that most companies have seen coming We've been talking to our major clients for six months about a pretty big correction that they see coming in the market. So there's that also just from just from disruption standpoint this will be remembered as a major event and And I don't know where we don't know that you know. Hopefully they say that you know summer of these viruses die off. I think that will happen but I do. Think Unless we get a vaccine and get ahead of it For next winter we could be seen a reduction of of of what's happening now. I do hope I do hope we get ahead of it but I do think it'll be remembered I also think that the large convenient love large events are are going to go on. The industry. the industry has set up for them the conference centers of there. The demand is there by the companies that go to those events and want that attention and they really need that. Pr Platform side. Say That large events while there is some reinvention needed. I think they're going to definitely go on. Just because there's going to be demand so at the current events go away. Other large events are going to pop up and grow up. It's just it's just what we do. I think as As people so I do see events industry. Getting through sent. A large events are going to the show will go on for those large events. Because there's there's just too much demand The big the big companies that you know roll out millions of millions of dollars activation. They do that because they need that platform so I think that's I think that's going to happen. And I think it's a fair statement. I I could see both arguments. I am seeing a lot of people talking about pulling back from things like yes. Wc which you know. Have over one hundred thousand people attending south by southwest. I think it's three hundred thousand people but allowed. That's the the the music side of it so you know. Call it something under one hundred thousand on the tech side but These big events that people are saying is it really worth it And I so far people have said you know kind of is because it's a place where we can get everyone together and you know I think about that whether it be voice. Nineteen summer project voice in January. The U both ran. It's obviously we're talking about the voice industry. It's on a smaller scale than global consumer electronics. Or something like that but you know time and again I hear people saying Oh you know what that was kind of valuable because I could see everybody in one place at one time. Yeah I mean. I think there's I think there's something to be said for that. Yeah okay so couple of different things that I wanted to expand on here as we've talked about the future of conference is and how the industry will shape. I think there's a lot of things that are going to be going on with the companies in our space It very least we start seeing this idea of maybe the reformulation of global supply chains which will take probably ten to fifteen years to unwind But we already saw this more recently with with Apple. They're making a pro outside of China now and that was like a first step for them to sort of decouple somewhat from you know. China being so critical to their supply chain but we also saw something else just around specifically around cove in nineteen In this is this is brand new Google has a new policy around cove in nineteen information In extensively to combat the risk of fake news or false information spreading. But that also means that we've seen a Google action developer. Get their new Google action rejected. Because there's no real delineation about what a an approved type of covert nineteen Google action would be and so they basically said up this refers to Cova nineteen. It's been rejected because of our new policy. And then no information about how to get get in there so you know Bradley. What are your thoughts on that in terms of where we're gonNA see either that specific Peace go around information sharing or other people in the industry they're going to be impacted. Yeah I think I think this sorta thing is a best practice I think that For these mega companies like Amazon and Google and apple and Samsung. Anybody else who is presenting the sort of information or that might have consumers coming ask you know what is the corona virus Having that extra layer of of somebody looking and seeing okay. No what's being uploaded to the system and an approving information is is probably good now. Not everyone would agree with that because some would you know we start. You can start to get political real quick because you know people WanNa talk about freedom of speech and things like that but you know in the current environment. I'll take Google Google assessment of what is and is not good information over just about anybody's And so you know. I think it's a good move and I think that we're GONNA see more and more stuff like this where topics that are of critical importance about the election I think about you know whoever the candidates are You know you ask You know who who was Donald Trump who was Bernie Sanders? Whatever like what are these voice systems? Say you know you're going to get you're going to get these tech companies clamping down on these things hard and I think I think it's probably ultimately for the best. Don't you think we're going to start hearing complaints from developer community which could be large media companies or could be independent developers that Google just trying to rig the system because Google wants to control the answer when it comes to information? Google actually is often in competition with third parties. Yeah I mean you could easily hear them complain but the the question is whether whether that was the right thing to do and you know. I think that there's so much on the line with Information about something like this corona virus And also there's so much on the line reputation only You know these companies you know Amazon and Google. They're pouring Fathomable amounts into this conversational. Ai And these voice assistance in the Smart Speaker Ecosystems. And you know by God if they don't WanNa let somebody voice their opinion on Corona virus. You know I think they've got the right to do that. And and You Know Yeah. It does Change the shape of the ecosystem a little bit when you've got a juggernaut behaving like that and and declaring stuff off limits But When you look at the alternative which is complete and utter free for all We've we've been through that We went through that in the first year or so with the Alexa Ecosystem A complete and utter free for all and it didn't work so you know I My personal you're asking me my opinion. I think it's fine and I think it's better than fine. I think it's probably a prudent thing for them to be doing in thinking about i. Would I would agree with you there Bradley. If you don't mind Brad. Yeah I think that this is all risk and what what the big platforms can't risk as somebody putting up a skill or an action. That gives a bad advice or misinformation ends up doing harm and so right now. It's kind of like you know we're just not going to open the. We're not gonNA open that door box right now. And just and just make sure that you know. People are getting access to the sea site for the most up-to-date information and Not Relying on a third party to give them advice related to something. That's so new that note. Somebody doesn't even know anything about so. I think I think it's I think it's a pretty rational response on their part and it'll be interesting to see if Amazon follow suit however what it is going to do is it's going to be just another example. Which is going to highlight where the platforms are in conflict with the third parties. Yeah definitely yeah go ahead. Yeah definitely does the you know it does highlight it but it but it also highlights the importance for it. I think that there is an importance. You know there's a curation piece to this the the mobile APP platforms went through this the I tunes platform in the android platforms went through this with mobile apps. And it's just part of the life cycle but you know I think that you know it wasn't covert if there was somebody had a you know a vaccine scaler action. That was given an antibiotic CER- they're giving bad advice. You know that probably wouldn't fly either. So I think that a general healthcare thing but right now especially in the midst of such a crisis is off limits so Brett. My my wife is a well-known attorney here in town and she was just made the head of Her Law firms Corona Virus Response Team Whatever their official name for it is task force. Wow I didn't know that I she on the couch. Call on the podcast with straight now is why. Yeah you settled but She's working directly with the the the SEC on on the issues welcome. She deals with securities law and Anime stuff you know I think that It just viewing it from the Lens you know she and I view this very differently as you could possibly guess from hearing some of the stuff. I've sat here and said but I certainly am used to looking at things from legalistic standpoint. And of course he's big companies are doing nothing but that all it all it would take is one story of one person getting misinformation from Google assistant or Alexa. And how a seventy five year old saying. Oh well you know. Siri told me I was fine. So I decided to go to south by South West And then I died and so the family suing apple. I hope you got that recording from the person before they know the family. We shouldn't make light of his death time but but I have to say yeah. I understand exactly what you mean but it's like innovation by the legal department right. Yes Sir to say with voice where it's such a nascent stage that it's not in anybody's interest for there to be you know some big lawsuit Over something a voice assistant said or didn't say that That sorta derailed the apple cart the got apple and Amazon and Samsung all questioning whether or not conversational. A was where they needed to be spending a lotta time right now Maybe it's too hot to the touch forum. Nobody needs any of that. So you know I like I said I think This this approach from if you do it from that. Lens makes a Lotta sense okay..
"voice industry" Discussed on The Voicebot Podcast
"Yeah sure so. We will not be going virtual for anything that we do I'm a big believer Other than things I've already planned on being virtual. So we're going to continue to do things like the voice of branding Which is in. May We got to digital book World Online Events Doing May And the Voice of Gaming. We'RE GOING TO EXPERIMENT WITH THAT. That's in December would if there's an event that was supposed to be in person for us We will not be making it virtual And what's the what's the rationale behind that? Yeah it's just who we want to be as a company You know we we. We see a lot of value in the face to face interaction. I Think that there are only a certain number of types of events that can successfully go virtually without losing a lot of value. Like if you look at what? Pete's doing the Voice Global. I think that's a great example of an event that can go. Virtue can be virtual. It's born virtual. That was never going to be anything else. But when you look at what? Pete's trying to do with that. It's a great fit for the technology. But if you look at something like hymns which just got canceled a couple of weeks ago or one or two weeks ago whatever. It is Can you look at some of what they've tried to shift and do? Virtually I just think it. It doesn't hold the same value. It's just You know we could do without that so just for us. We're going to continue to move toward premium events that are in person and That's just who we're going to be and I understand. That's not going to be for everybody a lot owned by the by the way I should give you also genius status because you scheduled three online events before any of this hit well we. We've done that. I mean that's our way of piloting topics and sort of testing the temperature. Alex but I tell you. We've watched the grim reaper. Line in your article. Thanks for letting contribute to that you know. The grow virus is the grim reaper. And actually these days the sample I use. There's a great scene in the original terminator where you're Scharzenegger walks into the office. And the guys in the police officer says get out of here and and then he comes back and drives the truck through the front of the whole front of the thing. That's a great metaphor. For what event organizers are doing with Corona virus there sort of saying swatting at it like a fly and then it it it drives the truck through the front and they know everything sorta collapses you know. It's a these organizers. You you learn a lot from their reactions If they hesitate if they don't hesitate what they say about. South by South West made a mistake in how they blame the city. They shouldn't have done that. They just should've cancelled and went on about their business. You know you're seeing a lot of different things happen with how these events cancel and if you're paying attention is a latch you can glean but You know we're we're taking the opportunity to SORTA forge a different path with this and It will not involve a very much a virtual events Replacing physical. Yeah what. What are your thoughts on that in terms of the in person versus virtual? I know you started out at beat. Ups Right so right in person is such a critical element of what you're trying to focus on. It's huge. It's huge and you know like our I made up was twelve. People at a pizza shop and And Bright Year at the host committee kickoff lunch last week and the reason why we did that was we wanted. The you know the two dozen people from the community that are going to be a part of the growth in the future of voice to look back to that launch and say I was at the very first host committee lunch. You know in five years we can look back and it was. You know a couple dozen people with you know With with hopes for what is can become one day. I'm a huge believer in the power of community. The power bring people together. That's at the center of who we are. I mean our our. Why is we believe? Human Connection is vital in the era of digital transformation. Now when circumstances call for it though you know sometimes we have to connect digitally virtually and that's just a reality of the situation that we're in And like I said we want you know we want to reach the long tail. This market the way to do that and the way to be inclusive in the way to Give access to folks is probably through some kind of virtual platform and that's what you know. Voice global is going to be about also add that you know this is this is forced our hand a little bit to accelerate some things that we've been thinking about for a long time so we are going to be producing a monthly behind the scenes. Sort of a show. If you will. And we have a pilot that we're GONNA be able to announce very soon but We're excited about that. And this has all been sorted accelerated because a corona virus. So this'll be a platform for you. Know Some of the players in the industry to to reach an audience that they're not able to reach right now because we're not able to convene in person but it it opens up another channel and then all of the things that we're doing we have some other announcements coming out soon about some of the virtual products that they're going to be part of our Our platform but All of it only enhances the in person gets together so once we get through all this. I'm hoping that We have a you know a stronger industry a more inclusive in industry and more accessible industry and even better in person events and I guess I Bradley you mentioned the Five Thousand Person In France. You know our our event this fall is is planning on. We're planning on five thousand people so I feel maybe I feel like a genius for picking that number as well limit limit the numbers to forty nine hundred although threat and we'll say over the weekend. The German health minister said in Germany. They're trying to enforce say a thousand limit thousand person limit where we're going to do five or five days a thousand persons again. You're brilliant. Well we'll see if the German laws Wind up here in the states. But you know you brought up this great point. Is that if this had happened Ten years ago fifteen years ago everybody would have been extremely isolated so I think about like a personal experience today. I'm not able to make it to Miami for a couple of different reasons today as both a conference. And they're linking me end with all the all. The Google People canceled. Who were presenters? Who BECAUSE THEY WANNA travel ban? I can't travel. There's like a dozen presenters. Who can't actually make it to Miami this week because of the outbreak and yet they're going to have people there now I don't know how many people what percentage are gonNA show up. You never really know because a lot of people don't tell you the can't they're not showing up But at least the people they're going to have some way to have some connectivity with the presenters in the content and that some of the other events that aren't going to be going on are are going to be able to be maybe virtual so it's just like a tremendous thing that it's even though you know we have this interconnectivity around global supply chains and everybody's impacted that increases it transient global transportation increases spread of the virus faster It's not as isolating so would have been fifteen years ago. Yeah no I I I. I couldn't imagine what it what it would have been like fifteen years ago. An idea do agree that fortunately the tools that we have and we are able to connect and powerful ways and and there's GonNa be a lot of innovation through this as well related to that so You know you see that the only stocks that are up I mean I won't talk about zoom stock going up through all this but But there's going to be a lot of innovation With regard to how we connect and improving that experience. Yeah so Bradley. What are the things you mentioned? Was you think that the There's this need for human connection. It's a need to drive business to hit their metrics for the air. All the other types of things and your prediction is that we're gonNA resolve this in the next few months and that most of those businesses are going to have to play catch up for the second half of the year and those these in person events will be even more important. That's the way I see it Yeah I have to be honest. Now you know I've been wrong before and you know I've often been very sick before in my life and so you know people who take this seriously There's there's nothing wrong with an abundance of caution and me saying that. I think that this will blow over in by the time that the The ball drops for twenty twenty one that people have trouble remembering the name. Corona virus that in no way means that. We're not taking it seriously or not studying. What's going on is just. I think that For a couple of different reasons. This is something that over the next thirty to sixty days. will better understand it We'll get our hands around it and we'll start to to reckon with it and you know but but the challenge is twenty twenty Will remain. I think that what has happened here. Is that you know Pd talked about five thousand people for for voice. Some it you know we. We HAVE GRAND ASPIRATIONS FOR PROJECT. Voices well and but you know when you look at events for like fifty thousand people you know seventy thousand hundred thousand when you when you look at those sorts of events it you you have to ask yourself. I you know before now people would go to like I would go to to see us or go to south by South West or I'd go to the London Book Fair which got cancelled and it would almost a foregone conclusion that you would come back with some sort of bug you come back with coffee come back with cold or maybe. Even the flu came back with that one year. I was fantastic and you overlook it as the cost of doing business you know. This is Certainly the way I look at it. I know not alone. But with parental virus we sort of opened our eyes a little bit differently now and and now we're looking at these big events and say saying wait a minute coming back. Sick is not a cost of doing business in our going over there to do is meet with a few people in private closed door meetings. Can't we do that? Virtually and now now this this momentum has turned an entirely different direction with what I call mega events. These these these ones that are super large. Were I think correctly asking? Is this something that needs to be taking place. Does this actually provide value? That technology can't provide virtually and is this something that is in the.
"voice industry" Discussed on The Voicebot Podcast
"To the cars coming up in just a month and the voice of healthcare a couple of months peed Ericsson is founder and CEO. Votive that organizes the voice summit voice at CBS and voice global among other events. Alright Corona virus and the voice industry. Let's get started. Okay voiced by nation. This Brechin Sal. I'm here with two industry colleagues and friends Pete Erickson an Bradley met rock many of you know them as the organizers of the leading conferences in the voice industry and we're here to talk about corona virus. It is all anybody seems to be talking about these days of had dozens of calls over the last seven days just related to topics that seemingly have nothing to do with corona virus. But everybody in the industry is talking about it because it is something that impacts our daily lives in one of the big areas it impacts. Our lives is in the conferences. Anything that we would go to meet together and we've seen conference closures all these other things so I thought how is this going to impact the voice industry that we work in every day and who better bring on than Pete and Bradley and so they can give their perspective on how? It's impacting their day to day business. So maybe we should start out maybe Bradley. You could go. I tell the voice about listeners. I'm sure most of them know who you are. But just give them a quick synopsis about what you do. What some of the conferences are that. You're running sure Brad. Thank you for having us on a really appreciate that and certainly an important topic. My name is Bradley. Met Rackham CEO of a company called score publishing based in Nashville Tennessee. We are not a normal publisher by any stretch of the imagination. We do a lot of things that GRA- causes to to be part of the conversation around voice technology and conversational. A We produce a podcast network voice for stem who've done that for the last few years it's grown quite a bit And now reaches across six countries we produce something called the project voice series which leads discourse in these areas We have upcoming event called the voice car summit which is in April in California. So we're paying close attention to corona virus things but we do a lot of other events over the course of the year as well. Excellent Pete. Why don't you do the same type of intro absolutely so high pede Erickson? I'm the founder of motive and on the creator of voice. Summit motive does create multiple events conferences and different types of content and services. A voice is one of the things that we do Related to the voice industry We've got our start in twenty eighteen with voice summit so we're coming up on our third year for the conference and Interesting Times definitely in the conference space We have We have our voice global conference coming up tonight than fortunately for us. That's one hundred percent online. So we're watching the corona via a virus very closely. We're getting a lot of inbound requests from partners About you know what's what's our strategy. So this is a very timely discussion. Yeah I guess you're you're sort of looking like a genius right now that you're next big event is going to be online so that it won't be impacted but why don't you just elaborate a little bit about what you're seeing in the market. I'm sure you're hearing from sponsors We saw before mobile world. Congress was cancelled before south by southwest was cancelled that the first thing you see is the sponsors pull out. And then there's government officials to start talking about whether it'd be a good idea to have people there and then all the sudden it unravels but I know you've been personally impacted already in your business by some of these cancellations. Yes so yeah. This is already hitting home. We were supposed to be more. Will Congress We were doing a large activation with Google assistant. Team there And also put not a fun party for the voice space at In Barcelona but you know that got canceled just less than two weeks before we were all supposed to head over there. I think actually maybe about ten days so that was a big wake up. Call with regards to just how serious this was the so. We took all the activation. We're planning in Barcelona. We moved them all to Austin. We quickly got together. Got A building. We we made a lot happen and as you know as a Friday all those plans you know went up in smoke so Corona virus has definitely impacted US. A Lot But it's also forced us to look at our business and you know as you mentioned. Voice global is an online conference. We've had in the works for about nine months But suddenly it's Kinda thrust into the forefront and we're getting a lot of a lot of interest that we have a request purview in parties from more than sixty people Just you know and it's GonNa that's only going to increase so we thank you for saying look like a genius but really. I was just. I was just following. Chris. Anderson's advice he wrote the long tail and I thought you know what I want to reach the long tail of this market. The Way I'm going to do that is by host virtual conference that anybody around the world can attend So that journey started. But now it's more important than ever and what we're GONNA do is. We're going to learn how to do this well so that we can layer on virtual layer onto any event. We do so that if it's canceled for any reason whether it's corona virus Could impact our event or you know weather impacts our space and other events could impact the events industry we always could can layer on the virtual component. Yeah so just you. You have the event scheduled voice twenty four October. I believe yes and our. You're operating under the assumption. Now that that's going to be ago that will be passed this issue by then but what contingency planning are you? Are you taking? Yeah it's a really great question for one thing Looking very closely at our contracts with all of our hotels in service providers definitely and understanding exactly what recourse we have if if the worst case scenario does happen and and You know we're still a point. Where you know convening may not even be allowed. I mean right now in San Francisco. It's completely completely out of event planners hands. It's they've been outlawed so You know we have to be ready for any scenario and the worst case scenario is the one we're going to be prepared for and that is that you know because we're doing voice global were already going to have the framework and the technology and the and the the ability to put on a hundred percent virtual event and not just the content that's the sponsors and a virtual expo virtual SWAG BAGS. I mean are- component of an event that could be online so we're definitely preparing and then we're hoping we're hoping that we're going to be able to put on a conference It May Change. It may be regional. We already know we've heard from a Lotta European partners that you know for the rest of the year. They're not going to be traveling. So we know that it's already getting going to impact us that but there are a lot of options in ways that we can still make it a fabulous event You know regardless of what the situation is. I personally feel a little bit like you know. Twenty twenty is going to be a very. It's GONNA be a memorable year in you know in a lot of ways and it's going to change our business forever so that's what we're preparing for. Yeah it makes total sense so Bradley. You've I guess we just heard from Pete. He's had a couple of things already canceled due to this where he was doing shows with an show. You of your own title. Show coming up within thirty days in was Not San Francisco San Jose Right Yeah it's in San Jose and Yeah I mean what we're going through. Now there's no playbook for and so you Which is good. Because I don't rely on a playbook anyway. Amen Amen Brother. I have noticed that Bradley. But so you rely on your knowledge a history and just sort of gut instinct and you know if we have to cancel. The Voice of the car summit will cancel it And we have a backup plan in place that I hope that we don't have to use But You know as we were talking about before the show. I think that we are at a permanent inflection point for events so fortunately for us. You know Prior to project voice Pete was at. Cbs did very very successful voice. It's the ES The week after that we did project voice which was very successful and It was fortunate looking back to get those out of the way before this hysteria sort of took hold and had no question you know into be able to provide that value to to the industry You know with project voice we will be in a scenario where these For Twenty twenty one where these issues of of large events will come home to roost. And we'll have to have plans for that I find it interesting. That France has banned all events of five thousand people in up. I look at that and I see something that could become a template for other geographies. I don't know where they came up with that number but it seems like people have bought into that you're you're seeing all sorts of different reactions across the globe and my hope is that things don't continue to get worse that we we gradually start to understand the disease better and we understand what the limitations are. We understand who can and can't do what but Yeah we've got an event coming up. I hope it takes place. Every indication is it is taking place and what I really find. Fascinating is event. Registration has not waned. We continue to get registrations coming in. We're doing the same sort of marketing we normally do. Maybe there's one or two things we're doing differently this time But the registrations are coming in and you know I think there's argument to potentially be made that there's a vacuum You've seen so many things cancelled all right. People Still Have the same deliverables. Boss doesn't care that your event was cancelled. The boss only cares about that. You deliver On your metrics In your your indicators are not so you know small to medium sized events I think will will live on. I think large events will live onto Just a little bit differently than before and I think we're all in something different together that that seems right to me thou In terms of these events. And you've had some colorful commentary which will get to about sort of the mega events but in terms of the events that we have right now coming up. As an event organizers someone is really deep into this as experienced in this space. Are we've seen a couple of event organizers take different approaches summer saying we'll reschedule of in another type it worst case. Sarah it will be next year but a lot of people are thinking they'll be able to get it in later in the year others are saying. Hey let's go virtual it. What is your calculus there whether you go virtual or you try to reschedule..
Bringing Voice to the Elderly with Maarten Lens-FitzGerald of Project Zilver
"I'm with Martin Lens Fitzgerald Martin. Money tell us what you do so bill for over three years now. I'm a voice evangelist. So I helped companies find their way into this new channel. Maybe even a new medium and I do this in Amsterdam so most of Europe is where I work customers like Vodafone. KLM TALL POW all kinds of companies. That I talked to that I help inspire action. He gets simple skills skills or actions going or even help them scale. AWESOME UNWARE HAIR project voice What are you doing a project voice? What do you do you like will here? I am actually sleep tech talking to people about project silver which is my project that helps elderly people yeah get better life uplifting there live using voice technology and it's consorts you. Mike created together with Google in Holland as well as the local AARP and insurer and the government ban and what we found. I'll be sharing this research tomorrow. Is that over. Twenty one percent of the elderly had talked to the vice is already up and running and yeah basically it's a very promising medium medium for them so with the consortium and trying to get customers are basically trying to get organizations to create services for the elderly because Handy Handy. That's great you know. I M super bullish on the elderly invoice because it's not technology they need to learn just talk and and it just works and I think it's one of the. There's such an opportunity for the voice industry to get in and help Italy and have them lead a better life. I it's what I've found with snow already for a year and a half is that it's a flywheel effect I found platforms. They get more users at more of a positive a PR angle. It's not just light bulbs on and often buying flowers knows making people's lives better. There is so much impact their customer or the organizations get more customer service purpose than better and then the elderly whose lives get ab- lifted so and that together it creates like a magic potion if you will and we started now also in Denmark. I'm looking to start in Germany in the UK as well as in the US news. So that's my mission so you touched a bit with talking about your project and silver and elderly but where thirty one of the voice and what do you see it going in next year five years. Where would you like to see it so if I was younger? Now I would steady the anthropology collagen emerging tech. So how do you emerge a new channel like voice. This is my fourth new medium or fifth new medium. started out web did email we all did. Mobil did augmented reality. And now this and so where are we now. And what's going to happen. It's Daily. I wonder I ponder that so on one one hand I think are we still. I wonder are we at the gopher stage of see remember ads. Remember that this tree whip creates are are we at compuserve and AOL live at further was walled gardens which suites the platforms aren't or are we at the stage age. Where you had just Nokia blackberry but no iphone or android and I think we are before the iphone moment of voice and Actually Salihi standing in the sand or that? I think the approach that bixby house is one of the key next generation approaches that we need that is different than almost the APP model. which you find with Amazon with herbals? I'm really yeah following. Let's go on with gigs. Because I think that is very well. Thank you very much. Yeah we're trying to push the industry forward and you know we have very able and great competitors and I think it's all it's all just a rising tide for all going on right now. So Martin. People want to follow what you're doing project silver or yourself. How would they keep in contact with Zilmer with a z dot com where we will publish publish our research results next week? We'll be launching tomorrow here in formerly the next we could we Downloadable as a pdf and then if we want to know more about me use me in your company any any which way as a talk as it were jobs or helped me help. Create Services Lens Dash Fitzgerald Dot Com. Everything's they're awesome pleasure talking to you. Martin
Ryan Jordan discusses the future of Voice
"Of just voice in general. Where do you see the voice industry going now? When the next year the next five years where where do you see going? Where would you like to see it go? I think the the biggest this trend. I've kind of noticed I think is a lot of cases. Larger companies are taking voice More serious than they were before. When I first I started out there were you know not a lot of skills out there? People were Kinda like pooping the whole concept like. Oh it's not going to stay around and everything like that and and now it seems like all these companies are really getting interested in. How do we have our own power? We represented in this new platform. So in general I I feel like that trend is going to continue forward where there's going to be a lot more demand for this in the other thing is user. Confidence in voice is definitely going up to. I think people before I mean like me as a developer. I think it's even more so but like you could go to Google and you type in something and find results way faster than you could for voice but now that's really changing now effort asking a really simple question can usually get you just as good results just as fast and I think that that's going to be another trend. That's going to continue forward which leads into the security concerns where people are going to start hurting a lot more about their privacy their security is there information being used. It's I think it's going through kind of like that. Technological Life Cycle where as people get more used to using it. They become more reliant tawny they become more concerned about it and then cycles back into they become you know they use it more while. That's so well put because I think it's it's indicative of a technology becoming more mass market when there's greater concerns owners completely valid concerns there also oh indicative of Kinda mass you know the populists general accepting voice and using it and asking some tough questions that definitely should be asked and we is. The industry definitely need to have answers. And frankly in some cases bettering answers than we've we've currently
Audioburst CEO Amir Hirsh at Voice Summit 2019
"Alright Brechin Sela on the floor here at Voice Nineteen in Newark New Jersey busy. We have five thousand people from the voice industry all talking about technology that's near and dear to the hearts of the people who listen to this podcast and I ran across Emir Her C._E._o.. Audio bursts thanks a lot for taking a couple of minutes to talk to the voice podcasts Amir in my pleasure hi good to see again but yes not the first time you've been on the voice by podcast. This is going to be a little bit shorter than our last one. which as I told you is one of the are more popular podcasts okay so you've come to Newark New Jersey <hes> why why is this an important place for you to be the week I think the voice conference is an extremely important place for Algebra to participate in a thing generally for people are interested in the voice and audio world? We see a lot of the new development in new players and updates in the technology and in the ecosystem <hes> <hes> through the conferences the speakers and the expedition's that are over here. This is an important place to see where the voice industry is going to be in a year two years five years from now and it was very important for us to pay attention to so what have you seen so far. We're now and like through the morning of day to what have you seen that you know impressed you that you were surprised about the thought it was really notable. I think the biggest biggest thing that I saw is the diversity or the different companies that arrived over here both from large corporations active in voice <hes> Google Samsung of course on <hes> Amazon <hes> and also large startups and different players from different industries that came over here and I think it showed that the industry's maturing to a place where it's not just no turn on and off the lights in specific applications and smart speakers but there's more and more your relationship and business development and capabilities intertwined together <hes> it didn't surprise me but it was <hes> really <hes> imminent in the way that people are conversing in the hallways and into presentations of here and you said one of the things that you hope up to learn is where the industry is headed over the next couple years. Where do you think the industry is headed so I think <hes> a major word that keeps coming back as partnership over here? People understand that we can't solve everything with a single silo approach <hes> <hes> in a thing the industry is now going to a place where <hes> voice spot application voice by platform now connects with different partners allow an ad capabilities to it and business opportunities. These are using different partners in to build their solution. There's a lot of collaboration over here and I think that's the most <hes> significant things that we see in the industry in the way that it's happening. Even though we started with very strong players in the beginning being there is no dominant single guerrilla there will rule the world over here. It's much more about how does we how do we collaborate and work over here. <hes> which I think is a very healthy way for the industry to evolve that is a word. I've heard a number of times it's healthy. It's friendly. It's collegial and that is a little different than a lot of industries. I think that we've been involved in the past so you have a couple of announcements this week. Why don't you share those with the voiced by listeners so we're happy to announce that in our effort to share audio audio as much as possible within different platforms? We've launched audio auto as an android auto application though will go directly to consumers with has an android android application or integration within their car can download our APP and start using their in our technology to listen to personalize place and seemed playlists getting.
"voice industry" Discussed on The Voicebot Podcast
"Innovations on display that range from neural detection from wrist movements drone delivery, and how we interact with robots. I purposely asked a couple of people to join the discussion that are not part of the voice industry. So we could also get a perspective about some of the other innovations Amazon and its partners head on display. I know you're gonna love this episode before we get started. I need to quick shout out to Samsung for sponsoring this week's episode.
"voice industry" Discussed on The Voicebot Podcast
"Innovations on display that range from neural detection from wrist movements drone delivery, and how we interact with robots. I purposely asked a couple of people to join the discussion that are not part of the voice industry. So we could also get a perspective about some of the other innovations Amazon and its partners head on display. I know you're gonna love this episode before we get started. I need to quick shout out to Samsung for sponsoring this week's episode.
"voice industry" Discussed on The Voicebot Podcast
"About the voice industry, Audrey are beanie is a sonic branding expert. She did the X box sonic. Branding has won an EMMY award for her work with NBC on the Olympics and a whole lot more voice comes along. With audio into few brands and other organizations have. Ever considered what they should sound like that is Audrey and her team at audio brain do everyday, and today's interview we breakdown, sonic branding elements, share some examples of audio brains work, and tell you how it true voice innovator went from a musician's life performing a hairband to one of the leading sonic branding executives working today before we get started. I want to do a quick listener shadow, Google user gave us a five star review for our Google action saying quote, the industry's hottest in most inciteful podcast, thumbs up. Exclamation point. What we thank you will use her. We appreciate the rating and the comment. I just wish we knew who you were. But thanks again. Well, never fear. I also have a five star review an apple apple podcasts from Jamie Lee, which, I James FEC. Oh, she said, quote, Brent always has the best guess in his truly on the cutting edge of the trend. In the voice space, and quote, thank you Jamie much-appreciated voice about podcast listeners if you get a chance, leave us a review in apple podcasts or Google podcasts. And you just might get a showed out shout out right here. Thanks again, for all of you. The do that it does make a difference.
"voice industry" Discussed on The Voicebot Podcast
"About the voice industry, Audrey are beanie is a sonic branding expert. She did the X box sonic. Branding has won an EMMY award for her work with NBC on the Olympics and a whole lot more voice comes along. With audio into few brands and other organizations have. Ever considered what they should sound like that is oddly, and her team at audio brain do everyday, and today's interview we breakdown, sonic branding elements, share some examples of audio brains work, and tell you how true voice innovator went from a musician's life performing a hairband to one of the leading sonic branding executives working today before we get started. I want to do a quick listener shadow, Google user gave us a five star review for our Google action saying quote, the industry's hottest in most inciteful podcast, thumbs up. Exclamation point. What we thank you. We will use her. We appreciate the rating and the comment. I just wish we knew who you were. But thanks again. Well, never fear. I also have a five star review an apple apple podcasts from Jamie Lee, which, I James FEC. Oh, she said, quote, Brent always has the best guess in his truly on the cutting edge of the trend. In the voice space, and quote, thank you Jamie much-appreciated voice about podcast listeners if you get a chance, leave us a review and apple podcasts or Google podcasts, and you just might get a showed out, shout out right here. Thanks again, for all of you. The do that it does make a difference with people trying to discover us also. I wanna thank our sponsor of the voice podcast Samsung. Yes. A big logo brand. Once you all know that they support independent media like voice about podcast and that they are focused on serving the voice developer community. So Samsung sells a lot of smartphones. It's typically their first or second globally, in the number of smartphones sold. It is number one in smart TVs, and many plans categories. It is in the top two or three and it has the spark things I t who system. So all this translates into about five hundred million devices, the company sells annually that will be smart starting in twenty twenty it will ship hundreds of millions of smart devices this year. But. One half a billion in twenty twenty and beyond and all of them will have BIC speed voice assistant onboard. So Bixby Samsung's rival to election Google system. And after they updated technology last summer, it's starting to get a lot of positive consumer momentum next up for them is supporting.
"voice industry" Discussed on This Week In Voice
"All the amazing stories that are written. And if that and announced search and this like, it's all very very compelling for today. But if we want to. Usher people into the voice industry. If we want to be magnetized people toward this. Then I think we need to always remember that huger vision is gonna derive sacrifice and overcoming hurdle and overcoming adversity and not quitting and not giving up to build his industry together. So vision, and storytelling, you know, telling the stories that are emotional trying to tap into something that actually touches your heart and says, this is worth my energy. I'm I want to pour my time my career into this. Because it's not just that there's money to be made or this ministry that will, you know, allow me to be six when early into thing. But like, wow, this is really good for humanity. So I'm all in on boys voices. Probably the most important tech. We'll ever have for human beings. It'll be the light bulb. The use of voice technology will actually understand us better than other people. Do we will understand voice Tech- wouldn't speak stacked was barely understand people. Eventually, this is gonna be a very very wonderful strengths that will automate a lot of our lives and allow we incredibly productive. So I love voice, I'm all in. It's really wonderful to be here with both of you. And to have a chance to share some of my thoughts. And again, some reason my closing thoughts. Tell stories that are emotional move people's heart and think a lot about the future because that won't drive. You your team your peers collaborators and everybody else named the street toward cheating these schools to. Gregory. And thank you, very both. Thank you both very much for being part of the show greatly. Appreciate you taking the time. Share your experience your expertise. Thank thank you. For this. We can for this weekend voice season, three episodes teen. Thank you for listening. Thank you for watching. If you're watching on YouTube or soon to be voice, I TV until next time.
"voice industry" Discussed on VoiceMarketing
"Marketing podcast um welcome to this episode of voice marketing i'm your host doug schumacher in this episode were exploring the close relationship between podcasting and voice apps content marketing robert mentioned that according to his content marketing weathervane brands are on the cusp of big interest in voice and he feels the main area of interest will be lisa apps that can wall mentions were entering into something akin to a golden age of podcasting and i agree with that and then there's gul's initiative to double the amount of outcast listening i think in the next three to five years or whatever so you take the voice industry for example think about how many podcasts are covering this space certainly relative to any other platform media platform it's pretty substantial and this looking like a large part of the future potential for podcasting is the way podcasting and voice and the voice space hawaiian so well and there's a lot of interesting data pointing to that as well for example start with this podcast ready primarily listened to on a mobile phone according to a recent survey from edison research and i have all of this information linked in the show notes by the way but according into edison research sixty nine percent of those surveyed reported they primarily consume podcasts on their mobile phone and that figures been growing up to that point steadily over the past four years and that behavior isn't surprising the mobile phone.
"voice industry" Discussed on This Week In Voice
"Hi and welcome back to this week in voice episode nine of season two today is thursday march the twenty second my name is bradley met rackham see you of a company called score publishing based here in nashville tennessee we are very thrilled to have as our panel today the crew from voice xp bob stole with five say alo alo everybody it's so great to be here thank you so much for the unity bradley it's such a pleasure share a little bit about voice x p in our team what we're doing with your audience thank you again absolutely we we love having you bob thank you for your support of this show thank you for your support voice i f down thank you for the support of voice technology in general what you guys are doing is just fantastic work i wanna take a minute tell us about xp and tell us about your team excellent love to voice x p is a year year old software company we provide managed services and self service so that our customers which are some of the largest enterprise businesses in small businesses can create always applications what we call voice experiences on the amazon alexa and google system platforms and we focus on business productivity in efficiency in our solutions help drive sales and marketing using voice were based here in saint louis we've got team spread out throughout the united states and we're just so excited to be in this space and it's truly pleasure we feel like we're changing the world every day with this voice industry.
"voice industry" Discussed on Download This Show
"The rivers of golden classifieds and things started disappear but that those companies were were very reluctant to so they eat into their revenue streams by pushing hard into those new areas but consequently it meant they went ready and other things came along these kind of feels like the tv networks have been very slow to react and now the heating this point where it's like white is the tipping point to light what do we do can we do it in time agenda ugly nicholson speaking on behalf of the publishing industry for news corp knipe russia do you wanna talk about some of the lessons that i guess publishes learnt in that arena that mighty could apply he if a television broadcasters well i think is really just make you the voice industry has done with that i don't have a commensurate pay packet sort of responsibility maybe not at the beginning the shy but maybe you will at the igc hey this is a better interview throw issue look look serve anyone's out there i think like you've got some of these catch up tv services some of them do adds very well some of them do it really police some of the media you fastforward united five minutes in all of a sudden there's another block of adds that you have to watch and it's really frustrating in terms of that experience in sorry that's not necessarily making people watch that's making people think about you know maybe spending ten is on the streaming service and we've also got the situation where not all of them are available on all of the platforms and i don't see why that is i guess i wanted to backup services he because i actually think one of the biggest issues we've cut up services is that we call them catch up services once knitted wit's end streaming services launched i sort of set the ball that i think every other broadcaster looks at and guys is that a tiny boy and actually let's let's pay the mount so all the various different terrestrial tv services in us rise eu folks ills your sbs as your embassy ivs mona who.
"voice industry" Discussed on This Week In Voice
"I am welcome back to this we can voice episode five for season two today is thursday february the 22nd our sponsor for this we can voice is voice xp a st louisbased company that creates alexa skills for businesses to be more productive and efficient voice xp as recently joined the capital innovators startup accelerator programme based in st louis which is the top ten started accelerator the united states long white combinator text stars and others bottles burgers the founder of voice xp in a very good friend of the show says he believes joining capital innovators will enable voice excreta voice to push the voice industry further because of the resources in connection to the program provides if you're looking to have alexa skill developed or you're looking for more information of general head over to voice xp dot com or look up obstacles berg on linked dan and connect with him you'll be glad that you did we are very pleased to be joined today by a phenomenal panel sarah storm is with us sarah say hello heavy many claim to be him sara thank you very very much for joining us so you are head of clouds studio at spoken layer tell us what that is tell us what spoken layer does give us give us the info sure sue spooking layer is fantastic company that creates great race first experiences and works to leverage any content creator who wants to be in the voice first space indepence space and my favorite part is media storytellers to do it and that's when i com that's where i come in i work with a team of over one hundred voice over artists directing diverse array of content and i'm here i'm here representing my own views today but i'm thrilled to be a part of the spoken lee family we love that we love that you taking this time aside an loved what spoken layer does totally get that this is something independence you're doing it speaking of something independent that you do.
"voice industry" Discussed on This Week In Voice
"Into the home they already secured the angle into the near field and that's air pods but they waffled the opportunity to showcase siri i think that's going to change in the next six to eight months and they're going give you start seeing the changes next tuesday and how syria will start taking a much more decided forefront an apple an old hot is going to lead on the far field home pod is going after the same group that apple is doing exceedingly well with in addis beats and a lot of people misunderstand how the consumer thinks about purchasing apple products and this has always been the problem with apple i'm not saying that they are competing with amazon or gugel at this point what i am saying is sometimes they define their own market yeah you know apple great brand extremely creative people there you can't count him out because of their cash they're sitting on uh and the fact that they have celebrity endorsement right there they know how to get into music videos and product placement and get into mainstream the church and i agree with what bryant said from an artist in quite the problem is that this is an apple product that's not a wearable that you dole you know open in public at associate your brand in your status with a watch air pods of phone out of map topright it's a fixed thing so it's going to be all about the marketing the creative and the artist brands in the music that they bring in but i think it's fair for the voice industry did not judge the home pod because they're they're branding it.