12 Episode results for "Visual Merchandiser"

Ep 143: The Owner of DCs Nubian Hueman Boutique is Revolutionizing What it Means to Buy Black (w/Anika Hobbs)

Side Hustle Pro

46:58 min | 2 years ago

Ep 143: The Owner of DCs Nubian Hueman Boutique is Revolutionizing What it Means to Buy Black (w/Anika Hobbs)

"So we wanna make sure that we have something that's unique. And reflects as culture words, ideas ingredients and patterns that really reflects us as people of color or black people is really important for us things that you will not find at urban outfitters or anthropology or h. Into side-hustle. Pro the podcast that teaches you to build and grow your side hustle from passion project to profitable business, and I'm your host Kayla. Matthews Akot may salons get started. Hey, guys. Welcome. Welcome back to the show to say indicates chair. We have a Nika hops, the founder of Nubian, human Nubian human is a social enterprise that specializes in sourcing, unique goods fashion and art by designers, representing the global task FRA it has become a catalyst for culture community and the development of the creative economy by connecting the consumer to independent artists from across the world and serving as a means to promote collective interaction, community development and global responsibility through a fresh and artistic brick and mortar platform Nubian humid has worked with over four hundred artists in thirty countries across six different continents to date, and it has also received recognition from our forever. President Barack Obama the Washington Post NPR and most recently Forbes, welcome to the guest chair nica. Thank. Thank you. Thank you so much for having me. I am so happy to have you here. Now, first things first gave us a peek in your own words into the life of a nica. What would you like everyone to know? And when were you bitten by the entrepeneurship bug? Oh, man. So I guess some things about me is that I had a crazy background my background is not actually in retail. So where I started was pretty much. I went to school for interior architecture graduated from Syracuse university a while ago and. And when I got out of school. My mom was like, you know, these bills are coming in you need to be able to pay these loans. So I started working for H M as a sales associate, you know, which for me was already like I have this big degree from Syracuse. But I didn't have a portfolio. I didn't have a resume. I didn't have the connections. So I started working with age really really when they were really really young in the US when you say interior architecture. What was when you majored in that what what was it that you wanted to do? I wanted to become a non I still want to become an architect. But I wanted to become I was going to school for architecture. So it's technically environmental design. So we pretty much learn how to build in design the interior of spaces. Right. So you started working at H AM. And I know that had to like you said it was not what you expected to do after you graduate from visa recuse university. So how long did you work for H them? And how. How were you navigate your career as he worked for them where you're trying to get out or were you just rising within the company I worked for them for a let with eleven years, and they were so new to the USO. It was kind of like a different company than it is now so it was so much smaller that we really close to see owes corporate all of that is based in Sweden, and you know, when they used to open stores, they would bring over people from Germany, Sweden, Allport Europe, New York because the store that opened in Boston was like the ace store, and they have well over three hundred stores at this point. So one thing that I didn't really know about at the time was because my background wasn't in retail was visual merchandising, and because I had designed degree. I was really really interested in visual merchandising, so not long after being a sales associate. Did. I become a visual merchandiser. What exactly was what is visual merchandiser? So pretty much. We're the ones that make the store look. Pretty so all of that like, you know, how the clothing is laid out by color combinations. Styling mannequins all the floor layout of the fixtures and things like that. That's what we're responsible for. So that the high look vision of the company were supposed to implement in our individual stores, isn't it funny. How your background in architecture? You might not have wanted to be visual merchandiser. But I'm sure that also kind of came into play as you were doing that it did. And that was one of the things that allowed me to actually grow in the company. So I spent probably two and a half years as a visual merchandiser opening stores. So I would every two weeks I would be in another state. So I would be like in San Francisco than I'll be in. Chicago been Toronto opened their first store in China. And it was just like a lot of traveling in using my skills that I didn't think that I could use to apply to my new career. So that was really really awesome. That does sound awesome. One other thing about that, you know, because I don't wanna gloss over this. And I think it's so important to your broader story is that this visual merchandising, it is so important like they're literally h names that are my favorite chimps because I know go in there, and there's something about the experience. But what it is the store has been merchandise that I want to shop. But if it's too crowded or cluttered, or I can't immediately. See a look presented to me. Then it's like, okay. I'm just I'm overwhelmed. I'm leaving. So it's so to getting people to shop to have a good visual merchandiser. Yeah. A lot of people don't know that especially coming into a brick and mortar retail space. So like one of the people that we studied in college was Papua Underhill. He wrote a few books on basically the psychology of people in space. So how color the sound smells, even like the thickness of your carpet. Like what that does for people coming in and out of your space. Does it turn? In their feet to the left in does that make them feel uncomfortable? I've just always been fascinated by that process people in space. So luckily that fifty thousand dollars a year did pay off. Agreer? Yes now when did the seeds for Nubian human start taking Rupe? You know? It's really interesting because when I graduated and I started working agent in. There was myself and one of my best friends were still really really close now and a sore of mine sh we we would come together we were just all like we want to start businesses. So it was probably really early out of college that was like working at agent, and I'm like coming into the stores, and I'm like, you know, we're always dealing with, you know, pencil skirts in blouses and pants, but in my travels, I would find like amazing amazing, jewelry and fashion by all of these independent artists. And my thing was, you know, when I try to find them again, I wouldn't be able to in this before you know, when everybody had their own website. So it was kind of like, how do I find everyone? And I was like I'm gonna make my own store all these beautiful things that I really. I really love that everybody keeps asking about. So really early on. I would say I started to get that bug. Like, we would start to read business books together like black enterprise business book that was like the first one we read, and we just kind of kept telling each other accountable to our dreams. That's so awesome to have that. So it was kind of like a little mastermind guys. We're keeping each other countable now when that seed start to take root what plan did you start to put into action? What pieces did you know you wanted to have together before you started this? I think for me was was I was, you know, heavy on the creative design side because I was right at a school. That was you know, because I was basically dealing with artists visual merchandisers. But as a business person, I didn't really have an understanding of that process. So even as I grew with agent know, once I became, you know, like store manager like visual manager of a store in the district. I just really focus. On learning the business side, you know, like how many units per transactions? Should we have was the average dollar sales? How do we measure success in? How do we create business goals in? So I would take classes I did like score which they didn't really understand, you know, it's kind of like old white men who didn't. Can you break down? What score stands for again. I know we've a few guests I've mentioned, but I always like to remind. I actually I'm not sure what score what the acronym of score. Is here. Look it up while you speak you guys. So, you know, real time real time action right now share what it provides each city. Yes. A wet there. There is a location city. So basically, they're more. So like retired business people who who dedicate their time to those at wanna get into business. So they help with like your business plan your marketing plan if you don't understand counting. How to understand a profit and loss statement balance sheet? So basically, they kind of help you build your business. They give you resources and things like that. Okay. I don't think stands for anything you guys. But yes. Courthouse. Small businesses and provides all these resources and right now, you know, actually, no friends who volunteer for score work with score. So it's not just old people anymore. I mean in the early. So that's good. What kind you took some classes with score? Yeah. And I would just, you know, basically, it was it was a huge conflict of interest was taking these classes in getting this advice at night because I was in retail. It was it was a conflict of interest. But you know, you gotta do what you gotta do. But yet, and I mean anything throughout the business. I would just Bank that information. So with agent immuno were sitting in our meetings in you know, we go over with a country level teams. We would go over information. I was just pretty much learning like process, you know, like you learn what how they work through their season. How do they work with old stock? How do they come up with new brands would do they need to activate a campaign? Like, I said because of the time it was so small you were able to see so much in learned a lot from the entire team there from store level to corporate level because we were so close and also with the company also relocated. So I knew that I wanted to be where newbie human is focused on people of colors. I wanted to be. I was located in Boston. That's where I'm from. And I wanted to be further down south, my family is from Alabama. So they're further down south end. I wanted. To be in a community that looked like me. I wanted basically, you know athlete that the store the mission in everything is sit surrounded south with people of color. Yeah. So they were to relocate me to Atlanta or DC, and I chose DC. So that's how I ended up there for H relocated. You in a as you were you mentioned that you open the Boston store as you were doing that where you'll see also making note of what it takes the real estate side of brick and mortar what it takes to choose a location. Make sure it's a prime location in all of that. Yeah. That was a huge part of the process. I was looking at retail spaces in Boston in that time knew at that point that I wanted to be further down south because in Boston there really wasn't the space that I was looking for within the communities that I wanted to be in though. I just figured like down south would have a larger basically impact of what you know, what why was trying to do. So now about how long did it take you from the time you relocated to DC to actually physically open newbie human? So I came to DC in two thousand at the end two thousand nine in. I opened Nubian human stop working for in two thousand twelve I took a year off in the opened in two thousand thirteen so it took about four years, but it was a great opportunity to learn the retail market here. So it's it's different in every state. You know, so I was able to really learn through eight and a half dollars. You know, how staff works in the DC area the DMV area, which I didn't know before. So DC Virginia Maryland stores with stores that I had once I moved down here is the district manager and just learning. They're hiring process in how people work. I was used to Boston. I was used to New York, which is quick fast. You know, like get it done. But it's further south. So it's a little bit different. So I got to learn that while I was you know, since I've been here. So I took that. And then I elected twenty twelve I would you do you mentioned you take a year old? So how did you prepare for your leave? Did you have a lot in savings at that time and then to support yourself while you the store wasn't bringing income. It didn't even was fully developed yet. And then you still working for for each nominee more. Right. So pretty much. My dad was really really good acceding. So he taught me how to to save money like basically live below your means. So because I was traveling so much I would get paid per diem. You know, so they would feed me pretty much for lunch breakfast dinner, and then any type of transportation needs. And you know, I mean, I don't eat like a hundred dollars a day while traveling. So I would save it. So. Oh for pretty much. I would say for about eight years out of the eleven years that I was there. I was saving and because I became a district manager. I was a district manager for about four five years. We had a company car we had a company cell phone. So there was just things that I could just I wasn't driving my personal car. I could have the most basic cell phone plan because I had company foam though, I was able to just save a lot. So when I left I had about forty thousand dollars in cash savings how and when did you know, it was time to pull that trigger and leave? My goodness. I'm you know, it was it was it was a really pivotal point for me. So my dad lived in New Mexico at the time, and he was really really sick. So I had to move him to Maryland. Which is where I live in. That was a huge process for me because I was out of work for about a month in a half getting him set up and getting him back. Well, and when I. Returned had a new had a new boss, and he was pretty much like I need you to give one hundred twenty five percent. And after coming off with a, you know time that I had with my dad, and then we also had the biggest district at the time. So we had the most doors. It was close to thirty stores that we were managing. It was kind of like, I just don't have it. And I told him the best I can give you a hundred percent, but anything past that I can't do. And I just knew that. This was a new manager who came in with fire, and I just didn't have it. And I kinda felt that way before you know, I've been a district manager for a while in the next position that they wanted me in was in New York, and I couldn't move to New York because I had just moved my dad, so which would have been the perfect job because it was basically laying out the it was doing the interior architecture. You know, the drawings and stuff for new stores, which is like what I went to school for. But I wasn't able to take that job in kind of felt like I was at a dead. End in my energy was tired salves. Like next day. I came in and I gave him my letter you while and when you say your energy was tired, but you still had this fire for your business idea. Oh, yeah. I mean that was new, you know, and I always felt like I had fire for the mice staff in my team. They worked really hard for me at HMO, you know, some of them I actually hired for new being human. But look at that. But. You know, I just I did have a fire for that. I knew that. There was a market. I knew that there was an opportunity for. So I didn't see it around me at the time. It wasn't as popular as it is now. So that's labs like need to get on this. And you know, I would talk with my controller who basically is the accountant for your district. So we would work hand in hand. So I'd be like can I go now in so he would basically break down. The math remains like I think it's a good time in. I'm like, I'm out a right foot. Speaking of breaking down the math in a good time. Now, what was always interesting to me is okay. It's one thing to save. But was there stress when she left and you're saving starts to dwindle. You know? What did you do? How did you feel as you're starting this new business concept and its depleting the savings? Yeah. Good question. I so for little bit outside. I think maybe three or four months out of the year. I actually started working for restoration hardware. Okay. Because I got so nervous seeing. The account go down that I was like, oh, man. I need to do something because I'm still paying rent. I still have to eat. I still have car insurance. So I started working for them for like four months, which was really really great because I got to learn about hard goods. I got to learn about basically luxury because I was so used to fast fashion, and they have a really great culture, really really great culture that it's really really inspiring. So I learned a laughing in that short amount of time. But yet I had to work. I was like I need to to work quick. So I mean, the forty thousand obviously wasn't all gone, but I needed still start up money. And, you know, one of the one thing I love about this fact that you worked for retail and initially as someone who graduates from, you know, private university or just college in general, it's almost it's looked down upon but these are businesses that were founded by people like this. This is another place where you can be on the ground learning. There is no job. That is beneath anyone like there's something to learn from that. And now look at you starting would could be the next H M restoration hardware. You know what I mean? And so kudos to you girl. Now, let's talk about the early days. So you quit your working your you keeping up the cash flow. What were you doing to start new being human where you sourcing? You know, researching locations where you starting to source artists at that point. Yes, all of that. So I was pretty much like scouring everything I could I was going to you know, a bunch of events learning about artists I was going to university. So, you know, spend time at Howard University that time it area from beads Bharti. She was our first I ever and. Yeah, I was pretty much working on getting the name out there and a built had a website built which was like probably not this martis thing to do. 'cause I spent close. Lsa like a thousand dollars on a logo and a website and the website couldn't even take like online orders. This makes. And then I learned shop by when you thirty dollars a month. I mean, you living learner. Yes. Exactly. So you were online first. So when did you decide to open a brick and mortar? So, you know, actually, I wanted a brick and mortar before online and everybody was like, no, you gotta have a website. So I was like, okay. But but yet so not long at probably about seven eight months after I became online is when opened the brick and mortar, but I spent a lot of time like hustling like I was pretty much. I was making my own jewelry, which was not good at all. Like, it's not good people still wear it. I'm like, I can't believe those airings still held together. They're not falling apart L Y. Gosh, I started with one was like a feather earing, and they were just kinda like hot glued together. And if it rain it was like goodbyes, he of Iran like it was bad. But you know, some of them were pretty good. But what was the original concept? This is a marketplace for goods and artists across Africa's, bro. Yeah. I mean, I would go to bam. Every summer in Brooklyn. Bam is. It's the Brooklyn arts museum. They have a dance festival is African dance festival every year. And I would go to like their marketplace. Every summer, I think it might be in July. Maybe and back then it was so huge and people were doing the contemporary looks on car like fifteen years ago, you know, twenty years ago. Nobody really knows that. But because it wasn't as huge here in the states over Instagram was like big. Yeah. Yeah. It was before all of that. So I would see brands like, Harry, it's our to ego. She was doing you know, pieces that were already like that. And I'm like man, like, how do I get this to the masses? That was my thing is like how to how do we get people to know though, you know, my thing was just like being out there. Talking to these artists getting their information, even in because social media became the internet. Help the world to kinda. Become small. It was like, you know, reach out to artists like Tina, LA Bondi. She's located in the UK in London. You know, she was one of the first designers that we had in the store, and it was just like can I buy your stuff and she's like okay in in? That was it. You know, there was no real process to it at the time. And how does it work as far as the process of actually fulfilling the goods to the customer? Are you the middle person? Or is it strictly you're connecting them to artists in it? Then it's happening and they're responsible for fulfillment. Yeah. I mean before before I had a buyer on my team. It was pretty much me reaching out to artists speaking directly to them, and then them sending a line sheet or pictures of whatever they had and then I'm just straight buying from them. But you know, as we've gotten bigger now that I have a buyer. You know, we talk about we negoti were able to negotiate pricing about working on shipping international shipping, which is huge for us. So it's a little bit of a diff-. Process. Now, we actually have a purchasing agreement that might turn is created. So this is a real process, and as you were starting out the online process and people started buying things like that. Were you ever intimidated by the whole brick and mortar aspect of it because that takes a chunk out of the revenue? Yeah. I mean, it was huge. You didn't. He really can't don't realize how quickly money goes when to start buying inventory. But opening a store was not scary part because I had spent all those years with agent him opening stores. Also, I knew that process. The scary part was like, okay. So how do we stay open? You know, how do we stay relevant? Oh, I literally would be out in the streets out be at the store all day in if there were events at Howard University. If it's homecoming, I was that girl that was at the lead out passing out fliers. I don't care if it was cold any party that new was happening any event, I was there passing out flyers or I was bending, and I was bending like anywhere that I could just so people knew the name that was like the biggest thing for me anywhere in the DMV. I needed people to know the name of Nubian human, especially before I even opened it was kind of like a big ramp up. Like, we're opening a store opening a store. So when we did over. The doors. We had a really great turnout. Tell us about this face because this is this is not your average space. This ain't no h nem. This is no restoration hardware. So walk the listeners through like give them a visual and just the aroma and the aura of when they step through the doors of Nubian human. Yes. A we tried to basically make space of black excellence. So from the smell you smell soaps from buying soaps, which you know, I said on radio it, smells like happen. So you fighting mango grapefruit black so you can smell the shape butters, you can smell everything. And you know, we make sure that we have music that we can all connect to you know. So it's awesome to see people singing afro beads, or, you know, singing, do it's you know, we really make sure that we connect people on the the sonic part of it too. And then just visually. It's we really liked to have order. We like to have things where they're supposed to. Be a lot of our stores by color combinations departments. And we'd like for people on average people spend about twenty five minutes in the store because we want you to stay pick up. Turn it around smell it. Read the label ask questions, let's talk about with that print came from. Let's talk about the ingredients in this product in how it can help you. So for us customer services, huge we know that as people of color, we kinda have this, you know, label of not providing good customer service. So we want you to feel like you're at home. You have a conversation with the sister brother, and we're here to support you in connect you, and you know, basically make you feel good about where you're voting your dollar to be. So that's our big. Did you utilize any funding resources to open up the space? I didn't actually so that all of that was basically from my father did lend me a few thousand dollars, which I had to pay back. See that is the difference between us and some other entrepreneurship show. Right. We got we got to give that back. But then just pretty much use my savings than anything that the store brought in put right back into the company. So I didn't start paying myself until like probably a year or so ago we've been in business for five years. So yeah. But I am at this point looking into other options because we're opening a storm Baltimore. What would you say are your biggest categories, and how do you manage the inventory? Now, you have a buyer you mentioned that, but how do you make it? So that your customers know what to expect? So we do a lot of study in research. So we look at our numbers a lot. You know, we try to understand the customer journey as much as possible. We try to understand what they like when they buy it. So you know for us. It was like I would buy all this clothing in the holiday season thinking that people wanna buy clothing, but during that time people are looking for gifts. So then, you know, we kind of altered shifted how we do our buying during the seasons our peak season for a lot of people when it comes to apparel. You know is the holidays, but for us it's the summer because when people think about African fabric on crowd. I think summer they think spring or summer so for us, we have increased apparel. Purchasing in the summer. So a lot of it is just really thinking about how does our customer by. And then online we realized you know, like clothing a little bit harder for us to sell a line. So we really focused on having more of the beauty products and a gifts online. So any of the homeware candles things. Like that we ended up turning a lot better on online stores, and when did you incorporate the events. Honestly, we opened in September. October was our first it was our first trunk show. You know, just as you as soon as you get in you realize if nobody's coming in the new kind of have dead space. Right. No. You can't just look at your physical space is just for this one thing it has to be a multi stream space. So I was like, okay. We'll let start having shrunk shows. And then let's start having private events and then book readings and things like that. So what could we continuously do to get people in the store? So literally the for the month after I opened our first trunk shown. I think that is so smart because foot traffic is something that Oprah can mortars a struggle with right now. And if you're not giving a compelling reason for people to come into your store. It's like they won't know that any of those things are there. Now once they're there. They'll happily buy stuff because they're like, oh, I didn't know this was here. But how do you get them there? Especially with the challenge of you know, were already east of the river, which is, you know, not the heart of DC in across the river. But we're still in DC, and they were inside of a building east of the river. So they are couple barriers to entry that were completely aware of. So that's why events became really huge for us to when you were thinking of when you're looking for a location. What made you settle in that location and the neighborhood itself was important to you to be in that specific neighborhood. You know, I was looking in different. So actually, I was looking in Maryland for a little while in that was looking in another part of DC for a very long time in there was nowhere that kinda was like, okay. This is where I feel really really good at that. I didn't have to do a lot of work in. And so my mentor was like will want to try the anacostia art centers. I said, okay. I'll try there which is totally interesting thing because about a year and a half before I had actually signed. My least there I had done a vending event inside that space had no idea that it will end up going to be. But they had totally renovated. It was turn key. And it was just really really great opportunity for someone who was just learning brick and mortar. So it was it was a perfect opportunity. So yet, so since then we've we've expanded we've doubled the size of our space through a grant that we received, but was definitely like a good opportunity. Okay. And was that grant the those something you apply for was it through another organization like score? No, it was actually through DC DC government. So we applied for the grant it's called the great DC grey streets grant, which is four brick and mortar stores and we received fifty thousand dollars to make some capital improvements. So that's awesome. Yeah. It helped allot it helps a lot the face any mental or physical roadblock through this whole process. You know, you sound. Very resilient and also very determined. Like, you were just one track mind tunnel vision. Let's get this open. But were there any roadblocks that made you ever just feel like quitting or like it wouldn't happen? Not so much on this side of the opening part. I think some of the mental roadblocks as far as like once I was opened was you know, like, how do I stay cool in? How do I manage all of this? How do I manage so much? So, you know, you're the sales associate your the store manager. You're the customer service person managing online. I think a lot of times like for me for a while. I didn't really realize like your online store is actually a store, and you also have your brick and mortar stores you have to stores, and I didn't look at it like that. So it was kind of like I was stretched in a lot of different places. And from me is just a lot of mental fatigue. You know, learning your accounting like math is so huge in retail that you know, it was like bookkeeping I was falling behind on taxes. I was falling behind on especially in DC when you have a brick and mortar there so many diffe-. Different taxes that come throughout the year Utah. You're like, oh my gosh. How to keep up? So I think for me it was a mental fatigue of like, just handling everything, you know. And I think also because I'm an only child, and I'm you know, there's a certain way of how I like things instead of hiring people. I would just do it all myself. That really burns me out it continues to sometimes but burn me out, really bad. Now would point. Did you change that trying to do everything yourself? I would say probably about a year end I hired a sales associate and she worked there part time which allowed me to not be at the desk all the time. And so I was able to have like, you know, breakouts. Lots of time that I didn't have you know, to to be interrupted uninterrupted time to work on the things like the books in the research and things like that that helped me a lot. I think also once I started having a buyer as well because that negotiation that talking process with independent artists is completely different than when you're buying from somebody who's really well established. So tell us a little bit more about what the buyer does for the business. And would you recommend it for other boutique owners? So what are buyer does? She pretty much research is what is out there. And she handles the congress the conversation person liaison between myself in that artist in so she also filters through because we get a lot of people wanting to be a newbie human in. We probably only take about thirty percent of those at actually applied was so she kinda filters through all of all of the applications and things like that. She also supports with working with artists on like what we need in. What will also help them to scale? So, you know, a lot of don't know what a line sheet is. So we have a conversation about what that looks like or even figuring out their cost of goods and wholesale pricing. We talk through that process as well. So she helps with that part of it. And then like I said we do a lot with our numbers. So we break down our numbers. How much does it cost for shipping per item? What is taxes on this? You know, any type of that anything like that? We have. Pay. She does that process for us. That's such an important point because we won't get into. I mean, I mean we could into the breaking down of. How do you price for wholesale? How do you figure out what your cost of goods sold is? And the thing that I love about what you're doing with new being human. You know, I've heard you say that it's kind of like, you were focused on building wealth through the creative economy, and one of the things that we need to know in order to build wealth is what it takes us to produce a product what is actually profit, you know, like every single thing we spend money on in the process, and then we need to know how to scale that. Right. So how do you look at Newby inhuman in the larger scheme of helping with building wealth through the creative economy? I think for me, it's it's figuring out where the holes are when it when it comes to certain things, I think you know in the beginning. It was like I just wanna have a store. And you know, now, it's become like I want to build out an incubator because I understand that there's a need a specific type of incubators there's a lot of incubators out there. But I wanna be very specific in intentional with what happens through that. And then after that, how do we support them in that scaling process with getting access to other batiks that may be interested in holding their product. So I think it's for me. It's about seeing the gaps building the pipelines in order for us to to keep it going beyond just the small moments of interactions between each other. I think that's what's important for me like building that long wealth is not just about having this one quick moment of me buying your goods in. But how to build a relationship that we grow and you eat do that with everyone. But at least if you will get a good amount than you've done, your part and on that same topic. A lot of people lose money. In the first few years of their business. What it what was your experience, especially as you started to hire? You know, that was always a really scary thing. You know, like if I spend the money can actually buy more inventory, but then maybe this person could actually bring in you know, it was a hard balance. But you know, for the first couple of years, we were very very lean. I was very very lean on how I built my business. And then I would. So the profitability was actually pretty decent which is not normal for a new business or new store, we actually did have minimal, but we have profit. And then I would say between years three and four we lost a bit because I started hiring more people. But then also when we went through the construction phase, which is something I didn't account for you know, the store had closed with still was dusty or we didn't have as much inventories with that kinda hurt us a bit. So with the you know, it's it's been up and down thing. But you know, as of now, we are profitable business, which is really important, otherwise I can't keep doing it. But. Congratulations. Thank you. But I think a lot of it is is just, you know, knowing your audience knowing what people like knowing how lonely like it for. I think also for us. It's like not being scared to have product that was made by us that has our brand on it. I don't wanna be a designer at do any of that. But if the cost is low, and you create it do it like, Jill, fill the gap is what's important ios. And speaking of products, what do you look for you mentioned a lot of people pitch, Nubian, humid. So what are you looking for? What is the criteria? How do you pass the tests? So we really obviously, you know, we try to make sure that, you know, the founder or at least fifty percent is black owned or minority owned, and then we also look for quality goods. So basically if you were to look at us allow people categorizes as luxury retailer because of our price point. So we wanna make sure that we have quality that matches our price point also something that unique in reflected in reflects us as. Culture. So things that we can relate to words in in ideas, and ingredients and patterns that really reflect us as people of color or black people is really important for us things that you will not find at urban outfitters or at the policy or agent them, and what's next for Nubian human. So we're opening like a so we're opening our second store in Baltimore, which is really exciting at the end of the summer. You're actually the first no so son appro exclusively. Zoa really excited about that. You know, we've got some great artists in Baltimore. So we're glad to would just excited to be able to bring artists up there in partner with artists. There were also working on a non-profit side of the work that we do the we already kinda do everybody keeps saying you do the work. You just need to be a nonprofit. So we're actually building out the nonprofit arm in order to really really hone in on supporting businesses of color were also working on a couple like apps and things like that to kind of help artists with getting bigger reach to a bigger audience. So I love that. Now one thing I want to touch on before we jump into the lightning round is personal sacrifice. So you have a physical location. You basically have to businesses as you said because of the online the physical location nine you're opening a nonprofit and a new location and. And I'm all for it. Because like I said, I want us to be, you know, the the next great big retail brand owned by a black woman. But when do you get to network? Yeah. We're still working on that. So you know, what the interesting is is like you have for me. It's like I have to realize the I'm still working. Sometimes, you know, I'll go places, and I'm like will let me go here because it inspires me. I just really wanna like or I'll pick up things at a new type of store like we just had our biggest event, which is the black love experience on like let me go to restaurant depot, which is so exciting for me. Just to see stuff in bulk. I don't know why. But you know, that was still business. Even though I'm so I do think it's really important that you do have that work life harmony. I dunno if a balance is necessarily possible, but some sort of harmony with it, I would say the most time that I really don't work during sleep. But I love what I do. I genuinely love what God has shown me to do here in. So, you know, very rarely does it actually feel like work. I get tired. I do get burnt out. But I still love it. You know, my purpose is greater than just like opening doors selling clothes. So it is something that I do need to work on you. Do you do sacrifice? You know, I told my girlfriend's like I need to be better a better front to you. So that something that I'm focusing on you know, my dad passed away. So my mom, you know, I'm like, I need to be a better daughter to my mom, you know, like honorable each out. So I really do focus on try to be a better person to those than I am close to because that's important. They they're, you know, they're my rock. They support me. But we're not going to end this question with you be down on yourself because kit. Well, do the best we can. And I, you know, I feel that one hundred percent sometimes it's looking up be like, I wanna be better at X and something my husband tells me, which is helpful is that, you know, you don't need to be a plus it everything like the go getter in us will sometimes field so terrible. If we're be minus b plus in some areas, but it is, you know, it's maybe an in in high school and college. There's times when you can get straight as but in life is more important than the strays in. I think it's also important to get away. So like, you know in next week, I'll be Jamaica for about a week in half. And I'm just like, you know, you do need to vacate you do need to stop because you will have done it. Like, you will burn out at some point. If you're just always always doing any. You're no good to your business. If you're burnt out. You know, like, they need you. So yeah. Yeah. I'm glad already so now Trump into the mining around. You just answer the very first thing that comes to mind, you ready ready? All right, number one, would is a resource that has helped you in your business that you can share with the side hustle pro audience. I would say one thing for me was reading reading helps a lot. So like I read retail math very early in the game. And that completely helped me understand my business. That was huge. See I was gonna next question was been the best business book or podcast episode. That you've consumed this year. How I built this is my favorite this. It's an NPR podcast one one of my favorites. Yeah. People mentioned that. And that's the one I was saying like you don't hear about people giving back the money on how I felt. How I felt. Do you never knew? All right. Number three. What is a non negotiable part of your morning routine? You know, I don't really have the greatest morning routine. But I would say the Nanako Chaba for me is rest like have to sleep like at all. You gotta get your seventy hours of rest. I did that whole like no rest grind to you know, salt in it doesn't work. So rest is non-negotiable for me. Number four would is a personal habit. That has helped you significantly in your business. I would say asking for feedback. So when because you're the business owner, or the CEO whatever a lot of times, there's nobody to give you feedback you're giving everybody else feedback. But for me, it's like feedback for is really important from those you work with those in and outside of your business like that. And finally would is your party advice for fellow women entrepreneurs who want to be their own boss, but are worried about losing the steady paycheck. I would say try small try lean. I think that's really important like you don't have to like leave your fulltime job. If you can find a way to do what you're doing a small level. And then do it enough to grow it? So that it becomes profitable. And then leave your job like it doesn't have to be this big leap that everybody thinks you have to do. It doesn't have to work like that. I have -solutely. And so with that any co working people connect with you connect with Nubian human after the show. Yes. So we're located online Nubian human dot com in its H U E M A N dot com were also located in southeast DC at twelve thirty one Good Hope road inside the anacostia art center in soon coming to west Reed street in Baltimore, Maryland. So look out for that Ararat in with that guys there you have it. Maybe I'll see you there. If you're a DC. Lease. Thank you so much for being in the guest here. Having me. Guys. Thanks for listening to side, hustle pro. If you wanna hear more from me head on over to side-hustle pro Desi force last side-hustle corner to get my weekly side-hustle diaries chronicles about my own journey from passion project profitable business that if you wanna find me online at side-hustle pro on Instagram, Twitter and Facebook, no forget to join the site house of pro Facebook community, put aside hustle protests. See oh, four slash mastermind. And as always if you have the show to me a favor and subscribe rate and review on I tunes. Thanks, guys. Talk to you next week.

DC Maryland visual merchandiser Boston New York Baltimore district manager restoration hardware NPR Instagram founder DMV first things first US Syracuse university Howard University anacostia art center Syracuse
Not My Fault!

Nonprofit Everything

32:06 min | 2 years ago

Not My Fault!

"I'm looking for a bit of advice on sharing some news with public last week. One of our agency vehicles was stolen stolen. We only have two vehicles and being down one really impact our program delivery. I'm thinking of using our email list and social media share this and hopes we might get some financial support to help recover. You are lost costs and so that we can purchase a new vehicle. Do you think this approach would work so i totally do with the. I'm going to give of a caveat here so there are couple of organizations that that i don't know if anyone ever tracks it but where you see all the time there's there is like a crisis rate of some sort and it really. There's only so often you can use something like this so i'm not saying don't use is that be really cautious about not over not always coming out with oh this happened this broke down this got stolen lake that starts to then then make raise questions in people's head about the authenticity and whether whether you're even running a good shop in being super smart and safe insecure right sue lake so i so that's a caution but with this i'm gonna assume this isn't something that typically happens. I think it's absolutely a great. I think it's a great opportunity. Share your story so here's here's the thing right out there. That happens all the time people go. I don't wanna find a vehicle. I don't want to fund you know whatever operating getting her overhead expenses or whatever how cool for you to like share a story like even from the vehicles perspective like i was thinking about this and i'm getting nerd like i'm getting nerdy about looks sort of fundraising direct mail pieces but you could literally write a letter an email from the van that got stolen seriously like make it kind of fun and catchy like oh. My god is bad guys got in me and now and i'm su- stressed because i couldn't pick up a these clients to take them to their doctors appointments or whatever whatever advertise rate you could you could do this in a way that would be memorable in people's minds whether they give you money or not they understand more about what you do and how you do it and how things like just vehicle can make or break your organization so i think the storytelling power of this huge it gets me. We excited obviously being timely and then like a call to action. You need a call to action at the end of this right like you can't just go out there and share the story and not tell people how to help you can say gosh we've already had five people step up to help support us but we're going to need to raise ten thousand bucks or twenty thousand or whatever whatever that figure is like. If can you help us this. Can you help us here or do you have maybe van that is in good shape that you would want to donate like please just talk to us because every single thing we use and do matters like it's powerful yeah i think you're i think you're exactly right the getting get it being careful about the way message. It is the most important because you don't want to you you like. There's a common misperception especially in smaller younger nonprofits that that if you look competent that people will be less likely to fund you because they think like you've got. You know you're fine. You don't need my help right and so you need to look needy in order to get money and that's i think obsolete. The opposite of the case is people wanna see that you're efficient and effective and and so if if the reason that the got stolen is because you know like if it's not a great story i if if it was totally your fault then then you know maybe maybe think about that yes but if it but if it is like i think if you can tell a good story around it and how important is the the other thing too is in my experience. People do like giving you things more than just money money. Yes so a lot of times people want to give you vehicles and you went out. If you're replacing van that was six or seven years old and replacing it with a used van. That's four years old. That's actually pretty cool aw and it gives somebody the opportunity to get rid of something that they didn't want and you know that's. I don't think that this is that hard of a this is the heart of an ask for you but yeah. I don't know that i would be embarrassed about because things happened. I mean hey if like why you should have insurance you know. You should make sure that you've got all your bases covered. If there's a problem in your building and like the sprinklers flers exploded or the air conditioner felon or something like that you need to be able to explain to donors like like why you weren't prepared to deal with that expense or that you know if it's an emergency agency or something like that but but in the case of van being stolen and here's the other thing i think there's an there's an opportunity for an ongoing. Don't don't make the mistake that so many organizations do they. They like ask once and then like you never know what happened because that's awful like you're like the the person whether you're giving or you just reading about it going. Oh my god like. I wonder whatever happened like so. This is a great way to sort of not beat a dead horse but to maybe have a few a few follow ups to say hey just update god since our last the email blast or whatever since we reached out we've had this many people a thank you shout out to them. Whatever like there is huge room to build like loyal supporters from something. That's a really unfortunate incident on air nonprofit nonprofit marketing alliance that nonprofits presents nonprofit everything the podcast about everything nonprofit fault with your host insured and stacey wedding. Hey stacy here with my amazing using co host andy shirked and we're here on behalf of and the alliance for nevada nonprofits with this episode of nonprofit everything where we answer all of your questions and <hes> whether they are burning in your in your brain and soul or just completely just boring but that's okay either one. We'll take so. We just want your questions so send us your questions. Thank you for joining us for this episode. Thanks to an for making this possible and as always we love your love so please share this us like us. Subscribe to all that stuff. You're supposed to do when you listen to podcasts. Today's episode is sponsored by brenda the j. stout c._p._a. A full-service accounting firm specializing in nonprofit tax compliance and i r s problem resolution find out more at brenda stout c._p._a. Dot com or check the nonprofit. Everything's show notes for contact information. Thank you brenda j. stout c._p._a. Thank you brenda andy questions for you. It actually makes my head spent a little bit just looking at it so hold on tight listeners. I get that pledges have to be counted in year. One hundred thousand dollar pledge over five years twenty thousand dollars a year made in twenty nineteen. We have to book that one hundred thousand dollars in two thousand nineteen. I get it but the actual pledge payments in subsequent years can actually shauwie count towards fundraising goals in other words in twenty twenty. You know you're receiving twenty thousand dollars from that pledge. Your goal is a million but on day one. You're already twenty thousand dollars towards that goal because you have that pledge payment or am. I completely insane. Well okay this so this is actually not not that hard so there's there are a lot of numbers in. It's all see if i can make it for those of us. Who are not numbers. Savvy makes me break on it. I'm just going to say so. Let's just say let's say that somebody is going to give you a thousand dollars. They say they're gonna make a promise to pay a thousand dollars and they're going to give you that a thousand dollars over ten years. There's so which means they're going to give you one hundred dollars a year for ten years so so what the confusion is here is the way generally accepted accounting. The principles are for finance like the way the accounting team has to record. This is when somebody promises two thousand dollars. You have two thousand dollars. That's s. Just the rule <hes>. There's there's actually an interesting story about that. I'm so berkley. Just got is no longer in the u._s. World news us news and world report rankings of. I just klis her last night on the way the so they they used to be like the number to public college right in the rankings they ranked number two and they got kicked out of the rankings completely because they weren't complying with the u._s. News and world report rules about how they were supposed to track pledged payments. I don't know why that's important but what they were doing is they. Were doing it the right way. Which is when someone says. I promised to give you a thousand dollars like you have to book that thousand dollars and this is an accounting podcast. Thank god so we won't tell you how specifically you're gonna thousand dollars but basically just goes in as a two thousand dollars right but then what they're really doing is they're giving you one hundred dollars a year for ten years so the cash that comes in every year is one hundred dollars and it basically sir choose away at that pledge payment and so after ten years pledges pledges received. You've gotten that thousand dollars done right so that's the accounting side of it and that's just the way the rules are the rules. Why it's that way that way because those are the rules <laughter> okay all right now he's just black and white males so <hes> the what the fundraising challenges is like okay somebody pledges a thousand dollars and and then the next year they give you one hundred dollars what you you wanna do. Is you want to count that one hundred dollars towards your fund as your personal or your departments fundraising goal for the year bike and what what i suspect back to the challenge in this particular question is the finest person is saying you can't right right of course because we thousand dollars last year. I know you got one hundred dollar. Pledge payment but the rule is that you don't but what that's doing is that's confusing what the rule is with like what the purpose of keeping track of it is so so even though the accounting rule is to put in two thousand dollars that doesn't have to be how you budget for your fundraising goal like if for example this is a a major is your donation and maybe not a hundred bucks but like let's just say that this relationship is important and you need to take this person to launch or you need to do some activities and so there's a reason to count that making sure that that hundred dollar pledge payment is coming in like that that that's part of an ongoing relationship management project then then sure go ahead and count counted but actually comes down to like when you're putting your budget together to compare your fundraising team against like are you including pledge payments that budget or not including kept pitch. Let's payments in that in goal setting budget because it's up to you you can do it either way. There's no hard and fast rule accounting has to do with the way that gap and fast be say you have to do it. That's just the rules or else. The auditors auditors are gonna come in and burn the place to the ground or whatever auditors do when they're not happy right but but from a from a goal setting and fundraising perspective do whatever you want and like understanding ending what the purposes of those documents are that they are different the financial statements of the financial statements. You don't have a whole lot of leeway about how they're put together but as far as internal documents like how you're how you're spending you want to see the the reason that you have a fundraising goal ride as you want to recognize that the fundraising team spending their time what they're supposed to be doing and we know that we need to get to these numbers so whether or not what you include that one hundred dollars like you're going to have to spend time technically may be getting that hundred dollars from that donor of applying. Maybe you put that in part of the art of the goal interesting yeah so so i'm curious to know from from a staff standpoint. I mean it's so it's so there's really not from what i here. You say i mean it. It truly isn't like a problem of internal reconciliation. It's just two different right if it is it's because somebody's making it that but hey you like they need to at and again. We've talked about this <hes> recently but the development the system where the money goes in for fundraising and the system that the financial statements are generated from are almost always is different and if they're not different. They're not that good right so there's not a you know if you're using quick books. There's no easy way to keep track of pledge payments and all that kind of stuff in quick but you can do it but it's a drag doc and like understanding that they're all in the same system if that's the same system that your budget is spitting out of them that information needs to be coherent it all needs to be connected and coherent but but that doesn't mean that's what you have to necessarily us for goal setting. So how do you do from like okay. This is a worse case scenario but it's happened and we sadly no of you and i both know of instances where this has happened. Donor makes a pledge. Whatever connie has every intent of paying you so much. Every year economy crashes. They don't fulfill their pledge. How does that impact the finance side and then from a fundraising side. I mean to me. It feels like it's a conversation of well well. You can't put that obviously you can't show that as a success marker of your activity that year and yet it wasn't your fault like there's a difference between i didn't steward that donor. I feel i mean those are two different. Questions like donate bad investment decisions not my fault onus off meet like oregon lake. That's not on my back but it's kind of like i was just sitting there thinking from a finance perspective what happens then from like a pledge like that is not fulfilled so so warning saying this is accounting so go ahead. If you've got a skip button on your podcast player go ahead. I'm gonna give i'm going to do this in sixty seconds so hit the skip button twice since you get thirty seconds thirty seconds on remark that go okay for those of you that are still with us. What happens when you book a pledge book corresponding receivable which is like somebody owes you money all right so you're keeping track of the money that that person you so and then you have to do other complicated stuff because of the time value of money you have to actually discount it because one hundred dollars. This year is worth more than one hundred dollars next year. We'll be inflation and that kind of stuff right so so that's gotta be booked as well so if somebody skips a pledge payment you have to determine whether or not the pledges at risk so if the if you don't think they're going to pay it if you think they're gonna completely not pay that's a write off and so you end up writing it off and that hits the expenses because the revenue hit two years ago whenever whenever the college it you have to you'll book a write off in the year that you recognize that it's been written off in that hits an expense line and it makes your revenue or your your your net for the go down. Okay okay so if in most cases what happens with owners is that you you will have a conversation with him and be like we just like like. I still want to give you the money. Can we he. Can we extend the pledge playmate. Can i give you less this year and then when it gets better. I'll give you a little bit more. You just basically changed the you change the pledge schedule and as far as the financial statements go that doesn't make any difference. You're gonna squeeze the pledge schedule that may make your time value of money calculation a little different for the most part that's but in general they're either gonna write it off or you're gonna gonna do some calculations to you know we we saw that during the recession we saw a bunch of so a whole bunch of money that had been donated and they were like <hes>. It's not gonna work out the way we thought it was gonna workout so and i don't think i don't think i saw anybody not pay their pledges but we did see some pledges get extended from that. We're five years turned into tenure pledges. It's absolutely welcome back everybody else done. I love your finance brain and i am so glad i don't do that. I get some wondering if that actually that was a fun digression but did that actually answer the question because they're they're they are two different things and they don't have to be the same. They don't necessarily surly have to be reconciled and may be more work to have to put together a budget but but like so the recession question actually puts puts a that's a good reason to have of those pledges count in the fundraising. You know because you want to make sure that your stuart thing especially if that's a big dollar amounts to make sure that the executive director is like aware this person donated a million dollars over five years. That's twenty thousand dollars. You need to go to lunch with that person or make sure that they get in the building have conversation so that doesn't fall off your radar right. 'cause i could totally see him. You wear my brain went with this question. Is i was thinking yeah so if you're not a true professional and you're like cool score. Check that off. The sheet. I got credit had it for this million dollar pledge because it was booked financially as a pledge. I don't have to do anything else like what easy coast like. That was a great year for me. That made maala great that year what it got booked financially like there's no incentive than if there is another tracking system going on in development or like you know sort of showing how you're moving toward collecting on. I'm not pledge. There's no other incentive to keep doing that. I am a board member of a small nonprofit and we are putting on our first ever fundraising event. I'm hoping you can share some ideas to make are silent auction successful as possible. Is there anything we can do to make our silent auction. Stand out from others anything we should avoid oh. My first first reaction is oh. God not another silent auction <hes> all right so i know i should be saying congratulations yeah. You're silent silent auction. I just know how many hours of work it takes and sometimes for really small returns to just manage your expectations around this right. I mean if you can get volunteers if you as a board member can have a little committee that just focuses on silent auction in every detail of it. I mean everything from who you're going going after to how you mix it up how you create packages right like you. Don't want these one off items that are like okay. That's random. Oh there's this computer that's silent auction item and oh. There's this spa service like. How do you package it right in a way that if you think about when you go and buy things right think about because it truly is like a sales mentality when you go and buy things. Do you like things package like grits like oh. I got everything i need for my cool movie night right so i think some of this is it's just really being thoughtful. Super detailed have super detail oriented people right who can track everything from you know how much it ended up selling four or like thank you know every piece of the silent auction process having the right number of items matters right like sort of the rule of thumb is like one item for every four or guests so so sort of keeping that in the back of your head and i think some mission i mean here's the thing i would say so no not to be disrespectful. Oh but there's very few silent auctions. I go to where i'm like. Wow that's something new. I mean it's it's very much a similar feeling each one. Would you agree agree. My reaction to the question is like. I don't know that i would want my silent action to silent auction to stand out. I want my silent auction to make the most money exactly yeah. Let's let's let's be honest here yeah. How do we make make the most money because you can stand out by like look nothing sold and you know okay so i'm going to go off a little bit more on this because i also think that you see groups that don't minimum bid amounts rate that are too high or or that are so low that you know you've started nowhere so there is that there is an art and science to this and then you can talk to other organizations. I think packaging even display like a visual merchandiser like if you have someone that is good at display it makes all the difference even with online silent auctions now. They're still the table where you can look at it and people who ooh that looks enticing package the right way so you think that makes a difference. Stay away from like service kind of stuff like oh good estate planning planning photography services like those kinds of things don't work our jewelry or personal preferences that generally don't sell well like you know packages that are like travel. We'll packages or there's a new kind of new attraction in town or or like a restaurant dining thing. Whatever like that kind of stuff always does tends to do better at these kinds of things and then the big thing i would say is make this about. There's a couple of small organizations work for that. You know we're kind of like they were looking at the audience that i was gonna come to their event and they didn't want to out price like you can't have items that are going to be so fancy like let's think about your your demographic rate right because if you have super super fancy items and like starting bid is beyond most of these people's ability like that's kind of like let's be real. The silent auction is a way to make people feel like a a are helping and contributing suit figure out who's in your audience rate and have packages around that and i also think it's also like my other thought thought related to. This is just that <hes> i just. I just think that you really want to if there's anything you can offer with your mission shen so that's a mission package where you'll see okay. This silent auctions sheet is actually more of like anyone who puts an amount on here like a minimum of twenty bucks basically is going to help us purchase. These kinds of services for one of our individuals or like is going to help us provide like this new. Whatever <hes> you know like i'm just thinking about if it's even like one counseling session or three meals right for for for somebody like that also super cool away right lots of what makes i actually think i'm 'cause most people go into the stuff. I don't need another package. I'm not gonna use her. I'm gonna forget about right. I'm going to bet on it. How many of us have done that bit on it when it and then forget about it and expires so like figure out how you can do some mission stuff like within their that's where i think you could really stand out that idea. That's good so i'm gonna go with <hes> things that you shouldn't do things you should avoid okay never ever take items on contingency so if you go to someplace like a pawn shop or whatever they'll give you some jewelry and they'll say you can you can put this in your silent auction provided that you get to some base level right and that you're actually buying it from them. You're actually you're paying for it from the place so it's not an actual donation. Don't do that number. One don't do any puppies. That's just rude yes. I don't wanna talk to you something. You're supposed to plan for something. You're supposed to get after you've itsel wrong for glasses trafficking animals off aw awful make sure that you're you understand the accounting rules about fair market value and what you are allowed to tell the donors about what their charitable gift is so the rule is if the fair market value if the price they pay for it is less than for market value. There's no charitable deduction and you need to make sure that the paperwork they get the receipt that they get is very specific on that point 'cause you're auditors will come after you on that one so those those are my three doubts. Okay some do's and don'ts three you. Don't i am searching for a position in the social social services sector and i'm wondering if there is a protocol or best practice for appropriate attire. I may be over thinking this but i fear that if i overdressed yes i may come across as ostentatious or like i'm not able to connect with the client's organization serves complicating this further. I'm a recent college grad and just us don't have fancy clothes yet. That's part of why. I need a job any thoughts or suggestions. I guess so i think this this i don't know i love to hear what stacey thinks on this. I think from my perspective is a person that hires. I expect you to walk in looking professional like don't look like clown. Don't walk in a tuxedo. He clearly like the wrong thing but like you know if if you recognize that that a job interview is really your opportunity to sort of sort of show like your best self so like think think about what you would wear if you're going to a board meeting even if you're not normally going to be into a board meeting as sort of a level of professionals in the people expect i mean and you're going to be you know ninety ninety nine percent of the time. You're going to be dressed better than the person who's interviewing because they're going to be in the you'll get to see. I think different questions like what do i wear to work every day and that's like what everybody else right so the but but in when you're coming of a job interview it's a really weird artificial situation already so i'd say just be you know look doc. Look your best if you know. I don't know that you need to go buy fancy clothes and again answering this as a dude right who who for me like a suit is a suit and and like it doesn't have to be fancy as long as it fits. You know as long as you're tied. He doesn't like totally crowd clashed with your shirt. You're probably okay but then again you know that's not as a hiring manager. That's not necessarily what i'm looking for but there may be in the back of my mind if you walk in with a t shirt under a blazer. I may wonder right right right yeah. I think there's a fine line of i am totally in agreement about professional. I don't think it needs to be i think there is professional <hes> <hes> without being formal and fancy or without being fancy. I think you need to walk when you walk in that room and i see you. I want to see someone who spent some time preparing to make a good first impression booth that comes with not only your resume and cover letter but how you look so oh doesn't mean fancy but it means someone that like put themselves together ray so i just want whether it's slacks and a blouse for a woman or just stowe sort of a nice business dress or it doesn't have to even be a suit. It just needs to be something that looks professional and you know. There's some i'm cool. I mean i'm sure you know this. This may have already crossed <hes> the person who wrote this question in their mind but you know there's some cool you know thrift shops in goodwill's unlike cool things where you can find some great things that don't cost a lot but i think it is worth taking that step that you walk in and i go yeah. They didn't just throw themselves together. I wanna see you care terror like you cared enough right so i think that's it and then i think sometimes depending on the position. There's two interviews right. I think that i that i and translate it would be. I'd rather err on the side of over dressing that under addressing and then. I think you look at people who were interviewing. You're the one person who's interviewing reviewing you and what they wear and i think if you come back for a second interview you can do a little not completely but a little bit of matching and mirroring your attire to that person for the second interview and let me tell you is say the sandy so the other day i have a friend who recently got a pretty high level position and organization organization and what she was sharing the story with me she came in dressed to the hill for this position and as she should have right but after after the second or third interview the person hiring her said you're going to scare off everybody if you dress like that like when you come to this job and she took like note of that she's like okay. That's fair and i get it and she's like yeah. I don't want to be that person. That staff can't connect to. I don't wanna be that person that potential clients can't connect to so i think there is something to be said about thinking about the kind of organization the culture maybe getting a sense of you know there's organizations and nonprofits where you see people dress super formal and that's sort of their culture and for them i say dress as like if you do research beforehand and come into that meeting like dressed to show you can fit into that great <hes> but i also think there can be a risk if you continued on the interview process and you don't start art to kind of slowly modify what you're doing to match the culture and the sort of internal expectations of that organization position you can get a sense of that pretty quickly after an interview or two so i say like it doesn't mean dressed down but it means be cognizant of what message you're sending sounds like so. How much work stacey does it does. Well people like me like think about this kind of stuff so i appreciate this question it does. You're like god really don't have to think that much. It may be a way boys dress in the way girl stress might be a little bit different like a suit. My thing would be like did is this the pseudo where last time i want to wear the same suit and tie insure combination twice in a row is that looks like that's the only one i have honestly. That's the only that's the only thought i have a so you know. There's a there's a i was in review process a few years ago and i have to just laugh because it was all women and one there's five of us and the interview panel final four women one guy and i felt like i made me realize how much people pay attention the woman every woman that walked in for that interview when they left the women were all checking out her shoes and her handbag and literally were making comments not that they're going to hire her for that but saying wow really like her style. Those are cool shoes. It's it's just funny. It's funny how things can influence people subconsciously consciously whatever it is so i know anti it's tortured you to think of all that thought thought. Maybe it's easier for boys. I think speaking from a female perspective. I'm gonna make sure i'm not trusting with like shirt. That's too tight or that showing cleavage inch or or showing too much leg because that right there is like i don't know it's red flags lower so i just think there's maybe maybe women have to be a little more sensitive to this edano so okay so what i want to see this. If you're listening and you thought this was interesting. I'd like you to send in the following question. Should we hire for cultural fit fleas. Send us that question as i think that's that's the continuation of question and i think that that was what we rational okay before you hit the next button or closed the podcast window or whatever it is that you're doing to make this go away. I have a request so coming up stacey now. I want to do some more episodes with basic questions so we've been talking to people in one of the questions that we get from people say how. How do you like the podcast. What can we do better in one of the things that we hear is a lot of these questions seem to be very technical and complicated and are for big nonprofits or non profits that have big challenges and complications so what we would love to do is at some point put together a bunch of questions that are sort of like nonprofit one. Oh one level questions so what i would like you to do is ah make a note in your brain. Tell siri do something get figure out a basic non cloud nonprofit question that you can shoot over to us so that we can answer that and we would love to do a podcast or even a series of podcasts specifically on basic nonprofit questions so do that or if you just have a question that maybe this podcast made you wonder i'm go ahead and send that to us to thanks again to the alliance for nevada nonprofits there the producer of this podcast or the ones that make it possible if you're not a member of an please go join if your organization is not a member of an hassle the person you think is responsible the person with the credit card that does that kind of thing just bother them say hey how come we're not an members and and they will just yeah and the reason and you wanna be in a member is that an is what makes podcasts possible so there are lots of ways you can support us. You can share this episode. You can high five stacey and i we like that you can join an. Dan is a really good way to support the podcast. You can send us questions all of those kinds of podcast. He things so. Please do that and we will see you in a couple of weeks the phone uh-huh <music> take.

van stacey nevada brenda j. stout su brenda andy oregon lake stacy connie Dan andy shirked visual merchandiser stuart stowe
151: She Quit Her Job On A Whim and Now Shes the Owner of A Successful Home Staging Business

Side Hustle Pro

1:03:20 hr | 2 years ago

151: She Quit Her Job On A Whim and Now Shes the Owner of A Successful Home Staging Business

"So taking advantage of your evenings. Take advantage of your weekends. Bilger business noted build it until the demand is beer, until the sills are there builder business until you get that clear signal that you can't take that leap and you can, you know, have a steady paycheck from your side hustle. Relisting into side-hustle pro the tests that teaches you to build and grow your side hustle, from passion project to profitable business, and I'm your host Kayla. Matthews Akot may get started. Today's episode is brought to you by gusto gusto offers modern easy payroll, benefits, and HR to small businesses across the country. They were even named best online payroll by PC MAC and as a side, hustle, pro listener, you will get three months free. When you run your first payroll. So sign up and give it a try at gusto dot com slash s HP. That's Gus soda com slash SHP. This episode of side house appro is brought to you by podcast moguls. Have you been looking to start your podcast or have you started your podcast, but you're just not seeing the downloads you expected? Well, I card you to head over to podcast, moguls dot com for my next masterclass on your first one thousand downloads, I'll breakdown how to launch your podcast, grow and audience and increase your downloads without being on a network or having any previous experience. So you will learn how sintus appro launch in the top fifty on apple podcasts how to market your podcast because remember, you can have awesome content. But if nobody knows about it, your show won't grow. So we break down the exact steps to regularly at one thousand plus new ink age followers on Instagram and exceleron those podcast downloads and finally break down all the different ways you can monetize your podcast, so you do not want to miss this head over to podcast, moguls dot com, so you can be. Disturb for the next masterclass. I'll see you there. Hey guys, welcome, welcome back to the show today in the guest chair, we have Kendra outlaw Kendra is the founder of atmospheric home. Staging located in Dallas, Texas at Masirah home. Staging specializes in vacant home. Staging creating lifestyle environments with a competitive advantage. I don't know about you, but I had never heard of home staging before I met Kendra, and I was really fascinated by this whole industry and her journey, she's originally from starkville, Mississippi and graduated from the university of Memphis and then went onto graduate with a master's of science in merchandising, from the university of North Texas. She began her career at a home furnishings company in the Dallas Fort Worth area as a visual merchandiser, and product developer. And then she quit her job on a whim in July twenty sixteen and has been an entrepreneur ever since starting her own home. Mm. Staging business when she's not running atmosphere comb. Staging Kendra is a freelance visual merchandiser, and an adjunct professor in the college of merchandising hospitality and tourism at the university of North Texas. So wanted to pop on just let you know that they're a little bit of sound issues and clicks that you'll hear this episode. But I thought the conversation was so rich that I just decided to publish to episode anyway. But bear with me as these things do happen. But Kendra journey is one. I think you will find fascinating. So let's get right into it. Welcome to the guest chair. Kendra. I thank you so much for having me. Thank you for being here. So from the moment I heard about you and your business. I had to have you in the chair because first of all, I'm like, what is home? Staging see a love finding out about whole new career path and businesses. And to think you have such an interesting story. First of all, what was it like growing up in Mississippi yet? So I'm originally from starkville Mississippi. It's a very country, small town. It's a college town. So for me, it's home. I love being there restful as peaceful the food is amazing but grew up with my mom and dad have one sister, and everyone in Mississippi, but for me, I just always wanted to, like, get out and see what the world had to offer. So I love ban from Mississippi. It's still home for me. But others just always curious to see what else did the world have to offer outside Mississippi. So what made you decide to study at the university of Memphis? What did you study there in undergrad? So I was originally interested in interior design. So that was the only career path that I really knew that involved like furniture and home furnishings, because I've always loved home furnishings. So after I applied to a couple schools, then I received a full ride scholarship, and it was actually the gates millennium Sochaux by Bill Gates allow after I received that scholarship. I kinda had the freedom to go anywhere. And the university of. I was one of the schools that had applied to simply because they had a merchandising in home furnishings program. So that's kind of why chose university of Memphis, simply for the program. So I studied merchandising in home furnishings. They're a what was the initial career path that you wanted once you were in the program, where you still focused on interior design. No, once I was in the program, I was kinda focused less on tier designer just more about the process of home furnishings in general end. So what I was graduating from university of Memphis, I laughing latoya my professor that didn't wanna work. Can she looked at me? And she laughed back. Like, I know you're gonna be like a lifelong student, so after I graduated I was kinda leg. I think I wanna go to grad school. I'm gonna weighed, you know, working for awhile. Learning and just wanted to be in college forever, because it was actually fun for me. So after the university of Memphis, I decided to attend the university of Texas, I spent that summer in Memphis actually end in July. I moved to Texas in August. I started there at the university of North Texas. I completed that degree in two years. But while I was actually there as started teaching in the department. So I was studying merchandising once again at North Texas. And I was doing a lot of research, also teaching on the department and after I graduated from university of North Texas a week later when I actually started my career in Dallas in home furnishings. So I guess I never really had a clear career path. Honestly. I only work for two years before I became an entrepreneur and sell for me. I have been in school for so long that I just knew I needed experience at that point. I had all of this knowledge in, you know, these strategies actually learn from the textbook, but I didn't have any hands on experience. So from day, one, do I want to work in furniture? New I wanted to work in the home furnishings industry. I wanted to make these beautiful rooms in vote these emotions thirty spaces. So I started my career and I was just looking for experience. So when you were studying merchandise, did you have internships, or, or any kind of apprenticeship kind of things where you were able to explore what a career in this would look like 'cause I'm really fascinated by what merchandising even entails? Okay. So this is how I use explain her dicing. It's the art of selling. It's when you had no intentions on purchasing. Something. But through this beautiful display, or this Email campaign that you receive through this tiger Affi you're now compelled or you now, want to buy this product so you can have a product, but if not merchandise will than it may not sell as well. So it's our job to kind of make you want to buy something in so originally when I while at the university of North Texas heard about the market that goes on here in Dallas. And so a company came to speak to us in, I went up to them afterwards. I said, hey, I wanna help you all autobahn tear during the market to help you set up. What's the market is, is like a big conference. It's kinda like a conference is where people come to shop. So if you own a boutique if you on a store if you wanna sell merchandise online, you come to market to shop. So there's this huge market center in Dallas in have bridal market. They have fashioned market. They have baby gift, toy home furnishing lighting. It's different types of market that you have throughout the year. In. So if you are store owner, and you're looking to purchase wholesale you come to shop at market during that week. Okay. So are they buying just furniture? Or is it anything like anything that you would include as items in your store? Yes, it can be anything from gift items to toys, baby. Clothes owes bridal dresses, lighting accent furniture. It can be anything across the board that you're buying wholesale. So what I was I approaches company. I said, hey, I know you have market coming up in. I want to comment and just get some experience. I said, I had already been in school for so long that didn't have any experience prior to this did have marketing internship, during my senior year at this. So this is when I was in Texas. And my contacted them they said, hey, we have two weeks at the end of may beginning of June, that we would like for you to come down to work. So I went down for two weeks. It was amazing experience very very. Hand on helping out with merchandising in a show room. I mean, they had their team of merchandisers, but I was just kinda like assisting that. So that was a good experience did ever two weeks at summer went back to school in the fall. And then in December actually received a call from this company said, hey, are you still in school? Are you graduating we would like to interview for a position? So that is how I received my first job actually is because I did those two weeks. Just volunteer in actually got paid for that. But it was just for me to gain experience. And then they call me back that fall in that all came from you volunteering to work with them at first, that's amazing. Yes, it was pretty crazy. I just heard him speak in, then I was like, okay will this is a nice company. I want to, you know, give him experience them. They definitely needed to help. And so it all happened from that one experience. So you went to work with them after you graduated from your program, your master's program. Yes, I did. So I graduated. Anna week later as started working. Now. What did that entail, where at the time we were working where you already starting to think about doing this on your own? No, I wasn't actually. So I started working, I was doing product development, I was also travelling during doing visual merchandising. So I was just they're just taking it out in line all the steals anything that possibly could like this was my very first job in the field after graduating. So I was just working end in, I guess about a year into working actually on a photo shoot. So this was in the spring of twenty fifteen end. So I was working with my teammate on a photo shoot. And after we styled, ended everything we had to do for our catalog for tagger fee. They asked us to stage, the house, and so I didn't had no idea at home. Staging was. As though the rotor mentioned. She says, hey, you should start at home. Staging company stage homes after you photograph them, and I was just like okay like, you know, no big deal. No idea what she's talking about. So we say to house beautifully and this house had actually been vacant or six months after we stay that she received a contract within one week. Then I was very curious to, like, okay, I have one styling net. I have fun. Staging get what is this, actually? So that's kind of when I started my research to figure out what homes aging really was. So what is home station really, because it's different than interior design, right? Yes. It's very different than interior design. It's very different than, you know, just decorating your home on a day-to-day basis. So what it is. It's preparing your home for still on the real estate market. So a lot of times you have lived in his home for years or whatever, and you need to declutter you need to clear it out, and we need to make it visually appealing for. Someone else move in. So we're trying to neutralize a home so that it can appeal to the highest number of potential buyers and also sell for the most amount of money. So it's kinda like neutralizing your home and decorating it. But in a very neutral way, so that you can appeal to everyone. They think there's a benefit to doing home staging versus interior design. You know, do you like that independence of not really needing too much or any client input? How does that work? Yes. That's why I Joe's aging over interior design interior design is very personal. This is your personal home Niger's spending, a lot of money onto decorate into style it as you want it, so interior design does have a lot of client input. And so for me, stating is so fun because it's so creative, and I get to do it. So often I can kind of do whatever I want sometimes clients who have input. But in this case, I am the expert and then I. Can suggest to them. What will be best for that particular property? So do like stage in because I can't be more creative. But I can, you know bring any wild and crazy pieces of art worker, chairs or whatever it is to at my personal style. So it's more personal for me. Versatility design is more personal for the homeowner. So understand that you started taking steps to figure out how to build a business phone Dacian. What were those steps when were you been by the entrepeneurship bug in what were those steps that you started? So I was originally bitten by the preneurs ship bug in spring of twenty fifteen. When I, I figured out, what home Saging was. So I didn't even know really what it was. And then I mentioned it to my professors, my past professors, at UNT announced. Hey, you know, I'm kinda interested in his home Saging thing and choose. Okay, will this, there is a conference coming up that I think you should attend. And sounds like okay like just send me the information so she actually. Emailed me the information about the conference in about a month before the conference. She was a K. Did you sign up? And I was like, no, I didn't sign up and she was like you really need to. And so actually signed up for the conference in attended in November. And when I went to this conference, it was very eye-opening. They asked me to write down the name of my business. And I was like, I don't even have a business yet so one who was there was Ardian business. It had been in business for a few years. I was a youngest person in the room. It was just a crazy experience for me. What is also was very motivational because people thought I was crazy to even be there. They like what are you doing here? You don't have a business hours and just here to learn. And so while I was there, I did learn a lot, and I realized that home stating is one of those things that most businesses are very, small family, Ron or just solo entrepreneur ventures in, so I realize. That it's not something really applied to accompany to do which you can. But usually it's a entre preneurs running a home Saging business. So I was kinda bit by the bug, Dan. Because I realized that if I really want to get into home staging than I kinda had to build my business, you know, myself. And so that's when I was bit at that conference in November twenty thirteen you know, that's interesting to me that most of them are entrepreneurial said, most homestay, Jim businesses, our entrepreneurs or family run. Do you think that's because? Yeah. Why do you think that is? Actually home. Staging is very young. I don't wanna miss quote, the year was started, but it is a very new concept. So it's not like it has been around for sixty or seventy or eighty years. And also home Saging is just not available in all markets. So of course, in, like, huge metropolitan cities, you will see home stagers, but, like where I'm from Mississippi home saving is not even a concept that has caught on yet. So I think because it still so new in such a new idea that you kinda start it where you are go from there, enzyme thing, that's really why there are mostly entrepreneurs in the own. Some people do have bigger businesses actually went to another conference last year. And I think the business have been around the longest have been between like fifteen twenty years, all since the concept is so new most people do it as a entrepreneurship venture. And then go from there. What are the names of these conferences, by the way, other people are interested? So the conference that I went to last summer was the research conference. R E, S, A N, that is a national home. Staging conference that happens in his also a member resove. You're really interested. I will definitely say join that one of the largest ones in North America. And then the conference that I went to locally in Dallas was by model my home and they have a program that they also teach courses as well. All right. So you go to this conference. Now, when did you start taking the steps to set up your own business foundation in what were those steps? So I started immediately after the conference. I was very motivated. I was like, okay, I'm, I'm ready to start. It was just one of things that you left the conference on this natural high of like I can do this. I have, you know, these goals in plans and things in place. So the conference was in November, and I actually. We started in December. So one of the first things I did was I registered with the state of Texas to get LLC. So that was I end in after that I've started my branding, and I am started researching logos are drought. This loco Senate to one of my friends, who was a graphic designer, and I asked her to start making a logo for me after she was working on the logo also signed up for a website as have to have a website or to even start a business. So those are the first three steps for me really was LLC the branding on a logo in setting up a website. So on that website pay judges put like a landing page ahead coming soon, and if they like that for a few months, so I just took some time and just slowly did everything month by month. So for me, I would save money every month, but then I also have some money, aside that I put into my business every month, so I think the time it was. Probably like three hundred dollars. So first month, it was, of course, registered with the state of Texas, the next month was obtaining, the website that next month after that I was paying for the logo. So every month, I did small things just building up the, the actual idea for love. That reminds me of my own processes, well just like starting slow into doing one thing each week each day, leading up to the bigger leap so to speak now where you also working on people's homes like who what was the first home that you put on the website was that your own home? Yes. Other first home that I put on the website was actually my own home. And so that was a hard part about starting, you know, it's like you need this beautiful for tighter v to convince people that you can't do this work. And so what I did was one weekend. I decided you know what I'm gonna photograph my own home in. That's what I'm going to start with on my website, so. I borrowed a camera from a friend and I purchase fresh flowers and like a few accessories in new fresh items, and I spent out weekend photographing might own home. And so I just took those voters in those are the ones that are actually put on my website verse. Did you have like a time line mind because I know sometimes we're making we're doing things on the side and it's like you were preparing for eventually working for yourself. But you didn't really know when that would be or did you know, I had no idea. So I was prepared me things, but I think in my heart, I was never going to be ready to be entrepreneur. It's like that scary leap. So I just knew that I needed to do these things to get ready. But I've never actually had a deadline or date. At think my biggest thing was, I had this ahead, number or had this money amount that I was done a need to be able to financially sustain myself. Self. But I don't think I ever really set that number it was just like, oh, I don't have enough money on my savings account. So I didn't have a date out. Just doing things that needed to be done on my had opened a Bank account. I had done all of this research hours just working, but I didn't have any specific deadline mine. So I would limit go to work all day and do that job. And then I would come home in our research, our come home, and I was set these new goals for myself to say you know what next week I need to open a business make account. Okay. Which Begum I go into. So I didn't have a deadline. I was just working and crossing these things off of this list. But I'd never actually had a start date than woke us through the day that you quit. Una Wim as you as you put it. Need to know why this happened? Yes. So I have been working in Dallas at that time about two years. I just hit my two year anniversary Mark at work. It was about two years in two months. So at this time, I was traveling doing visual merchandising, and we were in different cities. And so I had previously had a disagreement with one of the owners than it had been a few days. And I thought it had passed in. So I was confronted by one of the on the other owners. And he asked me to just clear confusion. And so that day I tried and it just escalated into something that was just a mess. And so, I was I cannot believe this is going on. I cannot believe this is happening. This is crazy that we are really still in this disagreement, a few days later over something that I didn't Stanford didn't agree with. So I just thought it was insane. So, like I said. We were in Las Vegas working, and we always go to lunch together as a group. So the group was decided to go to Latin that, you know, what guys I'm actually gonna go somewhere different for lunch and I called my sister now. Oh my gosh. You will not believe what just happened. And so I run through the day with her until her like this is absolutely insane. Like I cannot work under these conditions like this is crazy. What's going on? And so she asked me, she says, will what are you gonna do? And I was like standing on the line at Starbucks at this point, and I'm like, oh, she just asked. Oh, I don't know. I guess I can't go back there and she was like, okay we'll let me know what you decide. And so, at this moment, like, okay, I have to go after book a plane ticket. So I'm thinking about the time differences in how flying back in time. And like I have to go ahead and do it now because I'm in Las Vegas airports, Craig's something all these things. I'm like a tow. Her say, hey, after go to book my plane ticket, so I get off the phone. I get on American airline dot com. I book a plane ticket and I call her back and say, hey, have picked out from the airport, and she's like okay, just tell me what time. So I sent information at her get outta line at Starbucks. I run to the taxi line. I go to my hotel pack up all my things. I contact my co workers. I said, hey, to date is my last day will not become in back after lunch. Like, please someone come and get my work laptop in Nate thought I was absolutely insane because I'm texting them all of this as packing. And so I go downstairs one coworkers meet me. They. Like what is going on because no one knew what was happening except me? And the owners really at this point, my coworkers just knew that I skipped lunch in something wasn't. Right. But they had no idea. And so I sent an Email to HR said today is my last day at this company, and I get an Uber, and I go to the airport, and that was it. I by the time I get to the airport accommodate parents. And I'm like, hey, just quit my job. And they're like, okay, so what are you coming home? And I thought my suit of take me up in Dowa Zid. So it was really on a whim, because I mean that was day two of twelve of me working in Las Vegas. We had a lot of work to do. I have planned to be there. The whole time I have built this business, but I had did not plan on, you know, just quitting. That day that was not my plan. It was a regular workday for me. But I decided that, you know, I just couldn't put up with that work environment anymore. And that, you know, if I continue to let them treat me like that than what would be next to put a stop to it in that was it while, you know, it's interesting to me about your story is a lot of us have that moment where we are literally pissed off to the max in in. It's almost like I don't know my way out of this. What do you think it was about that moment that made, you actually quit and not, you know, try to think about ways that you could resolve it or you know, say on a little bit? Longer until you got your side-hustle move moving a bit more. I think for me it wishes kinda like violet this go on. What's nets? It was kinda like this has gone too far. You know. And so for me it was about this standing up for myself on what I believed in putting a stop to it. And so, I think that was a big thing for me was like, okay Kendra like you can't be crazy here. Like, at what point is it has gone too far at what point is this, too much? So I actually think like that's what made me stand up for myself that day invest, what I needed to do just to stand up for myself. And I also think that it just helps that I had started by business behind the scenes that I did have a side hustle that I was prepared. I think that, that actually helped to that little boost of confidence. You have something that's waiting on. You just go do it. You know, like the biggest thing for me was like if not. Now win like are you crazy like when? Do you ever gonna be ready? I was never going to be actually ready to just take the leak. At think I'm a big planner. I just have to have everything like dairy laid out for me. But at that moment, it was like this is not the reg lag telling you to like lead in goal and pursue your own thing than win. Will you ever do it? So is that moment for me now, what happened next? So after you land back, it was did you go back to Mississippi yet actually went back to Mississippi? So I flew home just to like, spend how my family because I hadn't done that, you know, since I have been working I used to go for major holidays. So I flew home, and I think I was actually at home for about ten days, Enzo, I spent time with my sister and her family. I spent time with my parents in it was just like a big celebration vacation. When did it hit you like. All right. I gotta figure out how to make money. And what did you do next? Oh, it hit me on the plane back to Dallas. I cried me entire flight back to Dallas, like sobbing crying. Like that's what it really hit me. I was like, okay, the vacation is all word you do not have another paycheck coming in, like you have to figure this out end of self funny on plane, and I just cry and cry and cry on this flight attendant. She was idea needing Magnin off is she handed me tissues, and then right before I get off the flight. She, she tells me, she says, hey, I wrote his gospel song, I want you to listen to. And I was like all my God like this is nobody but God, so I think that was God telling me like it's gonna be okay. Like you haven't like you just have to do it. So I landed back in Dallas and I went home and I just came up with this very strict schedules. So after that, I have. Had an hour by hour schedule of just really been disciplined. Because at this point I had all of this freedom to do all these things that I wanted to do all this research that have been doing for this business, but I had to put it into action. So I just really buckled down in is that, you know, everyone else to go. Everyone else goes to work for eight hours a day. So I have to do the same thing. So wake up in the morning, I would, you know, get ready would work work work for hours upon hours. And so that's how I really got started schist being disciplined in, you know, doing the work and not seeing it as a freedom or just, you know on this extended vacation. I decided that. Oh, crap. Like I really have to get this work done like this is what I have been wishing for this is what I've been wanting wanted to be entrepreneurs. So this is the time to do it. What was that work? You, you mentioned that, you know, you had all the business things in place, but for you working on client work. If so, how did you get that? I. Okay. So the big thing for me was, I had the website, the things that need it were just kind. And so what I did I and it was so funny. So I put my business on groupon in. So I offered these services for, like a discount rate because I needed to get in front of people in my mind. Woke up every morning, I said that, you know, no one knows your business exists. So had you let people know that you're here. He let people know you exist. So one thing I put my business on groupon. People are clicking through groupon every single day, and so they need these decorating services. So I put it on there. The second thing I did was just cold calling in cold calling is not something that I ever want to do, but I knew I had to do it. And so I was researching investors in Dallas I was researching real estate brokers in Dallas. I was researching agents in Dallas out literally called them and I say. Hey, do you have a home stager on your team? I would love to offer these services to you. So I called in common call. I was getting more response back from investors because investors, you know, they're flipping houses in the real estate market, and they were more willing to do it. And so, my first client was a real estate investor actually. He was flipping most will have SATA time. And so I just contacted him in. He was responsive in Edessa first house. I love the hustle. I love love love it. That's what you have to do. Like, all right. Hit the ground running in it will sometimes feel good about ourselves what we said like five emails, nominate you have to like make a list of like a hundred after you get through their hundred make the next lists. I mean that's exactly how it is. I'm literally had an excel document. So I was spend like an hour in the morning just like looking up people out with their name in near their phone number Email address. And then when I did that for an hour, spend the next hour. Is calling. And I mean, like I had a script written for myself and everything as I would call some people up mid call. Some people with Cindy straight voice mail enemy. Some people at answering they'd sages semi Email. So you're not gonna get. Yes, on the first trag you probably won't get a yes on the first one hundred tries, honestly, which you have to keep going in that time it was just time versus money for me. So I didn't have the money to do this huge marketing campaign. But I did have eight hours a day to sit there and call people in. So that was the biggest thing for me. So I literally cold called until people answer. The phone until people were like, I don't have a stager, but I'll try it. Did you did you get quality clients from groupon as well? Or was it mainly from the cold calling it was mainly from the cold calling group on it was more people looking for like interior design services, or just decorating services in that wasn't really the way that I wanted my business ago. Oh, but at that point, it was the money was okay. So I did discontinue the group on shortly after like my station business kind of like took off, but it was definitely from the cold calling. I would call people call people I was sending emails in cinema link to my website. And so, to me, it was like that personal connection that really worked. So that was a big thing for me. Hey guys, it's Michaela here with a question from our sponsor. You have a business or, you know, someone who does you probably know buying hell. That small business owners. We wear a lot of hits and some of those heads are met fun. I'm not gonna lie. But some of them like silent, Texas and running payroll. They're not so great. That's where gusto comes in gusto, makes payroll, taxes and HR actually easy for us small businesses. It's fast with simple payroll processing benefits, and expert HR support all in one place. Gusto automatically ks and files your federal state amical taxes so you don't have to worry about all that. Plus, they make it easy to add on things like health benefits and even 4._0._1._K's for your team. So those old school clunky payroll providers that you probably thought yet to look at the just weren't built for the way we work as modern small businesses, gusto is so. So let them wear all of those has for you. You have better things to do sales approach listeners, you get three months free when you run your first payroll, so test it out. See for yourself at gusto dot com slash S HP. That's gusto dot com slash S. H wait. What was that first client relationship, like, was it a positive experience, where you continue to work with each other? Yes, it was a very positive experience. So I think I actually did three houses for that first client side met him. He was in investor. He was looking for very inexpensive. Staging. I was the perfect candidate. I was just looking for work because the number one thing that I struggle with at the beginning people saw me one as being super young. And so in your super Yang latest doubt chewing in there like will do really have the ability. Do you really have the years of experience a lot of people doubted me for that? And two people wanted to see my portfolio what I do as service based business. It is very visual. So people want to see the last ten houses eve stage. They wanna see a work. They ask you for very detailed photos of what they're looking for in a have that, at that point. So for him he was in investor. He was flipping houses like crazy. He was doing a couple houses at a time. He wasn't as serious about, you know, he, he didn't care as much about the stage like he cared. But my prices were so low that I could offer these services to him. So I saved actually three houses for him. Energised helped me Bill Maher portfolios. I was barely breaking even at this point. But for me, I needed court folio photos, more than anything so that prove to other people that I could say challenges that I did have the skills ending ability to do this in speaking of pricing. So is the cost of the furniture built in to your fee? How does that work? Yes. So I actually own all of my inventory. So I on everything from Sosa tonight stance, the beds mattresses, I own every single accessory, every loro piece that I put into each house. So I the built-in so when I do my pricing, it's all inclusive includes operating costs as far as you know, me paying my workers insurance a warehouse facility, the furniture fee is included. So I can't do it as a furniture rental fee since I own all of my inventory, and where do you store it in between the do you have some big storage center yet? I have. A warehouse, so at a sore, I started in storage units, which is crazy to think about it at this point. Now. So have I I was buying furniture for each house? So by book, the house Alagoas and by everything that I needed it would go straight into the house when it was time, a d say, to house, I would take everything back to the storage unit that became really inefficient super fast because I spent so much time with my guys movement things in out of the storage unit. So then I had moved to a warehouse space and I'm currently on space number three at this point. Why, why number three we keep growing growing growing? And so I, I have one sore Jona. I went from one storage unit to three storage units. I moved from there to a warehouse in the into another warehouse. So as a business grows in scales, I just get larger and larger spaces. Okay. Good problems. Now tell me about tell us about. Guys that you mentioned. So when you talk about staging and de staging, I'm just reminded of how much I hate moving. Like, how did you find this team to help you do that? Yeah. So I move a couple times week in my business life. So what happens is, when we get ready to stage, a house, we have a list of furnishings that are going in the things that I have picked out that I want to use the guys who all of the heavy lifting, they come into the warehouse. They load the truck with all the furnishings, they take them to the house, and they are setting up the major furniture pieces and then I'm coming behind them. I'm adding the decor in the accent pieces eight cesary. I'm doing a lot of the hanging in the wall pieces. Dan, when these stage day, I take away all the accessories pack up all the small items. And then I have the guys come in. They are getting the rugs tables in larger furniture pieces. They are wrapping them in. That's very important. Our business model because we want these furniture pieces to last as long as they can. Can. So it's very important that everything is wrapped securely that the wooden pieces aren't getting dented, or hurt that the fabric pieces aren't getting dirty. So the guys have largest Monto -bility keep inventory, save into transport it so that we can continue to use it over and over and over again, in our these people who are part of the atmosphere, comb, staging staff, like at this point, or are these movers like a moving company that you've partnered with that, you know, you can trust. So it's contacted moving company that I can trust. And that was hard hard, hard to five ugueth by movers. But it's hard to find good mover of them all the time, like Bank you, thank you. Thank you, because it's, it's a hard part in my company, like I, you know, adult a need them often. So that's why they are contract workers. But it's also important that they are very professional. They're taking care of my immaturity as wells. Oh, we have built this relationship over time. That's very important. You know, so they are contract. Now, now you have this amazing portfolio. You know, you've stage multiple multiple houses. How is it getting clients? These days is it still word of mouth or do you do anything, specifically to market yourself? Yes. Most of it is referral of word of 'bout work with a lot of the same people over and over and over again. So once ruled to a works in need a understand how I work. They liked my work. They like my style day will continue calling me. They will refer me to people in their offices. Also work with a lot of real estate investors end. These people are flipping a few houses year. So that's a lot of repeat L as well. One of the other marketing tools that I receive a lot of business from his thumb tack dot com. Have you heard tag forever, you stumped tech yet? Yes. So I have a page on downtown dot com. I think is very good for entrepreneurs who are just starting out because these people are looking, you know, for particular type of business, so they go near fill out the survey. So I do receive some clients from thumb tack dot com. But at this point is mostly mostly referrals MO. Mostly word about. So when it comes to the mental and physical roadblocks of this whole business like your new entrepreneur, you're young like you said, you know, you only work for two years before becoming entrepreneur, what were some of your greatest challenges and how did you push through that? I think for me the role blacks were definitely more mental the physical. For me. It was like I had to remind myself I am entrepreneur. I am doing this. I think so. Many days, it was so surreal that, like I had built his business like this was line. I built it from the ground up. I can do whatever I want I can brand. However, I want. So it was very mental for me. And so one of the things that had to think about just like the freedom that I have in, you have the freedom to do whatever you want to do data day, so I had to religious, manage my time I had to really practice discipline in handed just hold myself accountable. But I think as far as the mental aspect that had asked myself, who do you want to be in what type of, you know, business owner entrepreneur, you want to be in I had to really just become that person. So I had to transition become that personality thing about which personality traits that I want to possess, or did, I want my business to look in know to be very professional? MB perceived a certain way. So I had to become that person. And so, I think you really just have to look at your strengths and weaknesses. In say you know what am I really good at? And that's what I'm gonna play up our business. And what are my weaknesses in what do I need to work on because those saints can also tear you down? And so I think that was very important for me was just to think about okay, these personality traits in these habits that I wanted to be as business owner in not just admire these things in other people, but really dig down deep in yourself and final seems in if you aren't doing them right now become that person. It's so interesting that you mentioned that because that's definitely Piff ahead in the journey that continually on is just recognizing that you have to manage yourself in recognizing that now you, you need to operate differently to become the entrepreneur, the business owner that you want to be, but you don't become that overnight. So what were some of the personality traits? In habits sets. Out to you that you wanted to embody and, and how's the process of, of doing that going? Well, it's ongoing. I think so the one thing that really wanted to be with just perceived as being professional. And so I did that from the beginning from building a logo logo that looked professional building something that was long lasting and not just very trendy. So I remember when I first had my coming soon web page on my website. It was like it looked like I was legit in still working another job in for me. Just wanted to be professional. So in my emails when I responded with someone it was always very professional. It was always very timely. I just really did that and took it very serious from the beginning. It was never just a hobby, or just a joke or something. I was doing it was always I was building as bigger business in this thing that I wanted. But I just needed to get there. So I had to kinda act like I was at person from the beginning guests. That's the biggest thing is even if you're not that person. No one knows act like that person become that person have those healthy habit. In start doing those things from the beginning, you don't have to go back and correct those things later in life. So I think that was big really big for me. And I also think just reading books and reading about these experiences in other people, you know, listening to podcasts are reading books are just, you know, finding other entrepreneurs and see what they are doing. And you have to gain this knowledge, especially if you aren't exposed to a lot of other entrepreneurs, I think you have to tap into your resources in there. So many out there now that, you know, that can just empower you and give you the knowledge that you need. It's so awesome that you say that. And that's why the show is so important to me, because I just think it's important for people to know that people at all stages, so I love to interview people who have recently started, and who may be might be ten twenty years in the game because we are all working on something you can do it to like everybody can start somewhere and just work on one thing rather than sitting in. The doubts in the what if the what if kill you? Right. Because it's like you never know so sitting around wondering. Oh, what if this person thinks that what if this happens what like that is just useless? Right. But it happens but operate. But listen to us, like we're doing it, you know, two years out figuring things out and not letting the what if cripple us. Yes. And I think the biggest thing is just like doing it starting somewhere, and I think sometimes he will get so overwhelmed of, like I want to build his home. Staging business where even start is just start somewhere ever meet I was starting with a conference. You know, were out there who wants to be entrepreneurs, you have this idea start with going to a conference. I got literally invested two hundred dollars myself and went inside there for two days. I took vacation time from work to go to this. You know, just start somewhere somewhere can be writing down your business plan that. Where can be drawing up your logo is so many things you have to do to even get there, but you do have to start and you can never get there. If you don't even start he has. So one of the things we talked about one of the things about you is you mentioned that they're all these home. Staging people in Dallas, like it's, it's a pretty popular in crowded market right now. Or maybe not crowded. But there are other options yet you still are confident in what you bring to the table. How are you able to do that? Because a lot of get stuck when we think someone else has already taken our idea, I started, and I was looking at the competition when I first started, but I just felt like no one offered. What I was trying to offer into one of the biggest things for me is I wanted these rooms in these homes in these environments that I created at wanted them to have this special touch. So when I first started home staging like everyone says using Brown furniture. It was a typical Tex. Traditional look in. No one was delivering the look that I want, and I know that was a value that had added to my services also knew that no one had the background that I had. So I met a lot of people at the conference and honestly in home. Staging a lot of people are hobbyists allowed people have like these certifications in home staging, but I had a frigate master's degree at home in merchandising. And I knew that, that was an advantage for me. So I took that Iran, with it. And so I have studied space planning ahead studied merchandising has studied home furnishings in, I knew that, that was my advantage in the home staging industry. So I took that. And I knew that the services that I wanted to offer went to offer vacant home staging, which some people do in some people don't most people here prefer occupied home savings. I had a slight advantage there in just knew the, you know, the look that I was gonna deliver that no one else was doing that at that point in that you. You know, I was buying items that everyone else was afraid to by putting their immature. So what I would do is look at my competition. I was see what they're doing. I would do exactly what I wanted. I did what I thought was missing from it. And I think my clients that, I receive are different from the clients at they receive. And so my clients are very end tuned to, you know, interior design home staging they're very particular. They're very specific in what they want me to deliver in. That's the value that ad as a stager. So I have this aesthetic that a lot of other people are offering he has no, your value. No, what you bring to the table. So it's been how many years. Oh, let's see. It'll be three years in July years into li-. How how I mean when I say something like twenty sixteen to me that sounds like last year but I can't. With three years. So okay, a lot of people lose money in the first few years of their business, what has been your experience now three years in. Are you beyond breaking even what's going on? Yes. So broke even last year, and I was super happy and super proud. So I originally funded my business through my savings account. So once I quit my job, basically had my savings account analysis. Okay. Like a have six months to get it together, or have to go and find a job. And I was like, I'm gonna do this. And so what I did was I purchase inventory. And I, I myself on a very strict budget. That was the first thing I did, I limited any unnecessary expenses that I did not need. And when I was buying immaturity, I only bought things that were necessary. So I wouldn't just go in store and say, oh my God, that's beautiful. I'm gonna buy that. So once I book. The house. Once I had a contract in deposit that is when I actually went shopping for that house. So I think that's one of the things that really saved me as only purchase items that were necessary. Wasn't just buying inventory. Just have inventory sitting around the next thing I did that also helped me was, I did open a Bank account early on in. I received a offer who are business credit card in the limit was very low. I think maybe like two thousand dollars on it at the time. And so that was also it was kinda like Mike cap of how much it spin. So if I was gonna do a house than I needed a piece of furniture that didn't have new that I couldn't go into ten or twenty or thirty thousand dollars in debt, I only had this two thousand dollars from this business credit card that I use in so it really made me just, you know, look at my expenses, it made me stay in budget in I made sure that paid off the credit card as soon as I got paid from every. House at sage. So I took some risks, but I took very catchy later risk in. I didn't take out a large business loan. So I never had this large sum of money where could just go out and buy these things. So I had to be very vigilant of the things I was purchasing making sure that they would serve me. Well could in could continue to use them in staging. So I was just very frugal with my money from the beginning at, how are you thinking about this year in, I'm sure you wanna do more than break, even so, how are you going to scale the business, especially being one person? So this year when I do now as I have a monthly goal. So I break it down a set goals every year. So I have a monthly goal how much I need to make in sales in these cells have to think about things like inventory have to think about the warehouse insurance, of course, paying my team. So the biggest thing is it's a monthly goal at this point end. So with a monthly go as. I'm hitting that every month. I am profitable and doing more than breaking even. So that's the. That's the way I kinda skill my business and also just gradual price increases. I mentioned when I started with the investor. I was very low on the total scores pricing on for home sating. And so as I got better at gradually increase my prices. I'm receiving, you know, more profit also for me, my immature long acting the more money that I can make also turning the inventory. So if I can use a sofa eight nine ten times, I am constantly, making more money by holding that in my inventory. So I decided reduce the immature levels increase my monthly sales goal and just think about eliminating services at no longer at value as will. So I did also looked at my plan. And I realize that consultations occupied staging was not bringing in as much money as bacon stating so I had to slowly move away from that. And just specialize in vacant home. Staging. And when you say I have sales goal when you say you have sales goal then what do you do to meet that? So let's say you know you need. One more client to hit that month or you get on the phone again. Or you, you know, marketing more in some other way. How do you ensure that you hit that goal? So I usually have dollar goal and at the beginning of the month outstanding to do this many houses. So it's like the fifteenth of the month, and I'm like, okay, do I need warmer house, or two more houses to hit their skull. And so I'm having to send she kinda focus on marketing at this point. If we are super were out of inventory will kinda slow down our social media marketing, but will also reach out, we have a newsletter. We have like ten different marketing strategies that we actually implement. So we just kind of go through the list, and we say, hey, do we need to do some lunch and learns do need attend some networking, events, should we follow up with someone we haven't heard from a while? So it really just depends on. That where we are like mid month, and then we say, okay, how many more houses, do we need to reach that goal and go from there figuring out. You know, how do we wanna do this speaking of this assistant? So how did you find her or him? And how are you approaching hiring in building out the team? How hiring and building is the hardest thing that I have done today. I realized that, you know, word of mouth really helps to let people know what you're looking for you need. And sometimes people will come to you. So it was crazy. I was at dinner and I mentioned like I need some help need some help, and one of our friends, hey, you wanna should have my sister reach out to you, and I'm like all, you know, only if she wants to end. So she actually reached out to me. She came in and she only helped me out for a few days outside into another friend of like all I need to put a post on indeed dot com. And she was like, why? Why like you mentioned. She came in last week. And she was a Beijing. Like why won't you just hire her like that's a light bulb? And so for me, I think it's about you have to find somebody that is compatible with you someone who understands your goals, and understand the direction you're trying to go in. And so it's very, very hard. I was talking to somebody else that, you know, it's kinda like your business is your baby, and you're looking for a nanny or a babysitter for your business. And just like it's hard thing that you have to do, but you have to find someone who has the same goals and drivers you and who's gonna take care of your business like you do. So it's very hard, though. Yeah. But yeah, the goal is to be able to go on a trip and have your business continues to run without you or be able to stage a house. You know, without having you physically present eventually yes, that is the goal in also big part of Dodge's putting the systems than procedures in place. So you have to have, you know, just why do we do this in? How do we do it in how do we do it consistently every time? So it's, it's about having those people in place. Also the systems in procedures in just trying to automate your business much as you can, as well. How do you set though systems in procedures are you literally you're talking about writing down your operating procedures? Yes. Writing down as procedures because for so long. It was just neat operating how I want to or me operating the way that I know works. So I spent a lot of time recently just writing these things down writing down the goals, writing down strategies writing down the plan of what we're doing at Howard doing these things any have to have it written down, clear, black, and white so that, you know, when it doesn't go that way, you can reference back, but it's very important to have these things in it takes time in it's like, yes, I would love to be staging a house right now. But I need to write down this manual or need to write down these goals. They need to be play. Being in clear sight. So it is time consuming, but it so necessary. I think it saves time on run. So what's next for Kendra in atmospheric home staging ho? So we are moving we're moving into a new warehouse. So that is happening this week. And so that's new for us because are immature is growing, where two more and more houses every month. So the first step is moving into this new space getting set up, we have to do a lot of like shell wing, of course, moving furniture for one place to the next is, you know, kind of a big deal once we're settled in our new space unfold on offering some new services. So I wanna kind of move into short-term vacation rentals. And I wanna help people who are placing these, you know, on the market online to styling decorate them because we all know when we go on, like Airbnb dot com and you see that dutiful decorated plays you want to say there, instead of the one that, you know, is kinda just basic. So that's the next big thing for me. Just expanding my services in tapping into short-term, vacation rental market ethic. That is so smart. Go for it because. Yeah, when I look on every via like, oh, no. You really, really. You couldn't go to you know targeting. Get a little new comforter. No. Okay. So we're going to jump into a quick lightning round. You just answer the very first thing that comes to mind. Are you ready? I'm ready. All right. Number one. What is a resource that has helped you specifically in your business that you can share with the side, hustle pro audience, one of the things I really used that was helpful when it first started with score dot org. N score is this business mentor ship program and so used to go to score weekly, and I was sit down with the mentor that, that they helped me find these mentors were amazing. They were like business executives who were volunteering their time. So I think if you're just getting started out where you are entre preneurs looking to learn growing. You're needing a mentor definitely checkouts for dot org. A right, number two, what's been the best business book that you've consume this year or in life? Probably outliers by Malcolm. Glad will okay number three. What is non negotiable part of your day? Definitely prayer in the morning users have to get your mind, right? Sayeh prayers set the tone for the day. I think expressing gratitude just being thankful that I am able to be entre preneurs that I am able to live this life, but definitely choosing that each day is new in different industry and set the tone for that day. Levitt number four. What is a personal habit? That helped us significantly in your business. Definitely self discipline and setting goals, and planning, like I said, set yearly goals as set monthly goals set daily goals have to do this. So every week, you know, I'm writing down. What do I need to accomplish this week? End for me at find a lot of joy in marking those things off midday or on, you know, whatever day of the week that is. But just writing those things down, and holding yourself accountable with us to do this, and, you know, making sure these things are happening. Okay. And then finally, what is your parting advice for fellow women? Entrepreneurs who want to be their own boss, but are worried about losing that study paycheck Meyer, vices is definitely go to your nine to nine to five, but in the evenings, you also have to work five to nine until you're able to be your boss, so take advantage of your evenings. Take advantage of your weekends build your business, build it build, it build it until the demand. Is there until the sills are there builder business until you get that clear signal that you can't take that leap and you can, you know, have steady paycheck, from your side hustle? A right. So where can people connect with you at atmosphere comb staging after this episode? Okay. So my website is atmosphere. Home dot com. I'm also on Instagram, our Instagram is atmosphere. Feerick home staging end, then my personal Instagram is K period, outlaw a right guys. So there you have it. Hey, hey, thanks for listening now. Stay connected in between episodes by texting side-hustle pro to four four to two you'll get my weekly six Saturday, newsletters, where I share what I'm up to what I'm reading my business of the week and resources to help you grow your side hustle. And I'm working behind the scenes, awesome live event, which my Email is will get access to first. So make sure you're in the loop tech side hustle pro to four four two two two or visit side has the protests. The oaks SBS.

Dallas Texas HR Mississippi university of Memphis university of North Texas Mississippi groupon Kendra Saging gusto dot gusto gusto professor Bill Gates apple HP Dan
Ruth E. Carter Teaches Us How To Dress Like Royalty

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25:38 min | 5 months ago

Ruth E. Carter Teaches Us How To Dress Like Royalty

"This special episode of the yes girl. Podcast is brought to you by your friends. Crown royal crown royal is committed to celebrating diversity in all forms and their brand partnership with coming to america is emblematic of this. Commit to celebrate the return of this iconic crown royal collaborated with oscar winning costume designer ruth e carter to produce limited edition crown royal pack. That perfectly blends the worlds of crown royal and coming to america together so be sure to check out coming to america on amazon prime starting march fifth. My sister how are you. i'm well i'm very. I'm actually really excited. I did a thing without you. I hope you don't get mad would you so. I kinda saw coming to america Sequel already always get perks by all eight. The perk but i am to let slide because dave guest and we're celebrate is appropriately beam to you cheating on me. Yes which is why. I brought up. So it's not really achieves more of an education. I had to do my research exactly For why we are talking with academy award winning costume designer. Ruth e carter the show francia throw podcast show before we had a goal rate. Come in with miss carter. Yes she is a friend. At essence we have honored her with our black women in hollywood war but she has her own receipts. Okay first of all she went to hampton. Hello agent greg okay. And although she won the academy award for costume designing black panther. She was nominated three times before for her work with slightly. Which included malcolm x. Steven spielberg's imus todd. And and of course panther pain plus films. She's worked on with spike ten and i've got to say this to We recently did some interviews with the cast of coming to american. Eddie murphy said it was her work in kirkland because he reminded me that he is from brooklyn and he just made her the customs the jellies all those little things really really brought him back to his childhood and he really really enjoyed and he was like. I've got to have her on my next project. But there's something else that we're loving room for. Okay and i've got to say. Have you got a box of crown. Royal charlton gas. Can we just. Where do we begin. I hope we just telling you. I feel more excellent. If commemorative designed by one and only ruth carter how do we do. We start with the glam. Can we start about the foil. Right the sacred. I don't wanna drink. I mean. I wanted to drink it but like i have nice to be a very special occasion. Now what you have to get to you have to keep down. And then when we step where they say it's back. Did you get yourself and your friends but they collaborated on this very very special special packaging by the box. Look we're showing you nominal. I think i wanna talk to ms carter. Because i've got to know all about mouse. Decided to work with them. Because clearly based on her great trajectory of work she clearly does things with intention and the way. This box in this back has been beautifully designed by her. No there's a story behind it so please. Let's welcome ruth e carter. Hey how are you how are you. I'm great hugh you want. I'm feeling fabulous as this design that you have created for crown royal big loan. Nice nice nice for snowy afternoon agile. I'm i'm busy. I'm hot toddy right after this with my. That's great that's great. Writers says what about this partnership. I mean. 'cause it feels very intentional yet. Is i mean crown royal has a long legacy of royalty at the the original crown royal aeko The blended canadian whisky was given as a gift to royalty and so with their long history of royalty and coming to america it was like the perfect mixing of of metaphors in a way that it's shining royalty it's showing gift-giving showy all kinds of ways that we can experience Coming to america. Because you know we'd like to dress up you know to go see that film and now we're not dressing up so much going to yes we can. We can share it with the crown royal and the design is all wrapped up into a lot of the Imagery that you see the film so you know the the line on the shoulder and the embroidery print is all in the film so it really is a part of the experience ruth. We know how diligent and intentional. You are by your craft and your process so tell us about how creative control you were given in the creative process for creating. This collaboration crown royal was great. When they contacted me they wanted to know about my experience. My process in no they wanted to look at some of the details of the imagery that we put into it and I knew from the start that i wanted to use what i called the royal print of the mass with all of the You know the different patterns around it. And also i knew from the start that i wanted to put the line hit right there in the middle of the once. I sent them my ideas. We were all on the same page and it was beautiful They sent me like a square blank. purple box. And add to drape the drape around it. Just like i did over akeem shoulder and And then put that iconic lion's head right there in the middle and i think it just went along beautifully with the brand you know the beautiful purple color and the pillow and you know for black history. Month is just a wonderful way to sort of kick it all off in coin our laughing. 'cause we were like you know it's such a the crown wheel back if stable we've seen people use the hang them in their cars like use them as like accessories right and we can really see this bag in particular being a wardrobe accessory and we were thinking back you once told essence ruth Design working as a storyteller apparel artist. You're thinking of the story and the clear pallets. You're working with the sad. You're exploring characters whether they're homeless on a grandmother assist or a cousin and making their personality. Come out in what. They're wearing one threat ed pun intended. That you kept as you designed costumes. For coming to america to one thread that i kept in the storytelling was the story of zimin and the family all about family royalty and so i wanted to keep the beautiful sashes and before malady of the tuxedo. Tails and the beautiful and african on kara fabric and So those things it was. It's thirty years old. So when you look back added you remember some of you. Maybe not but Remember where we were then and where we are now. We're so much more advanced in our our knowledge of you know african Dice for us. So i just brought a new understanding to the new coming to american. You saw the film corey what you think. I loved it so much. Because that's going to be my next question to you. There's know spoiler alert but because on back to you design when intention and being a storyteller. So i know each piece of fabric that i saw that screen had intention and it was authentic. But i'm digging especially about this. One scene where a lavelle klay by jemaine fowler. Who's in france. These walking through the jungle. He has to do his on right of passage which was believed of lyon but cast to his feet. And at the bottom you see those prints. It's like a quilt in their language. I really wanted to talk to you about that. What was the i mean. I feel not given enough credit to say was a skirt but what what was his. Yeah we were trying to blend his own style with coming out of new york and wanting to be more hip hop with the athletic and then being mooned i wanted to represent mundi was really trying to find his way. And so there's prints The bottom there there's leave it means honesty honour royalty family. You know all like positive thing. I know he would use to motivate him to come in bring himself into the moon but not forget who he was and so it was kind of a ma- among mashup of hip hop and african royalty Yeah all they're all every piece everything that you lay out beautifully in your mind to paper into the screen. I know they're all your babies. But i see two. Ad you have like a look lookback closest to your heart or a moment our particular scene. So many are i mean sherry. Heavily has not changed. I feel like she hasn't aged at all so most of the things that she wore. Were just amazing to me. And i had so much fun designing for her but I think the most fun i have was when akeem and semi were together where eddie murphy and arsenio hall and because i felt really proud to make them the prince and the and the his assistant back in the same way in new york as they were that i was honored to do that and we were doing summer when they were doing it. They portrayed winter so i had to reinterpret that into more of a summary fabric And keep the The jewelry de do jewelry adornments in everything the same. So that's where you get. The man asked zaire bag of crown. Royal you know everyone. I talked to has a story about the bag. Like i used to. Keep this my bags to keep that in my bag so it was. It's nice to sort of bring a little moon to people's collections But also i got to dress eddie. Arsenio as the old guys in the barber shop in you know. I remember being on set. That day dislike speen proud to you. Know have the opportunity and and and you know be given the chance to recreate that with mazing speaking about recreating. I mean a big part of who you are is giving back and bringing designers like yourself forward and we have the pleasure of being joined by two emerging designers ianna james and also cairo courts so please often them i ladies old now ianna. I'm going to say i love you. Work from insecure. You hail from spanish town jamaica by way of south florida you at fellow. Hbu greg graduating from fan you will. It was really your collaboration with ray that really projected your career. You designed for insecure design for sugar and you work on a ton of other things so welcome to yes. Go pack as he gives him to be here barrel in cairo. Welcome i'm going to run. Your receipts to cairo. Cords prides herself as a the girl from baltimore but she's also a costume designer with such credits under her belt as the affects series atlanta which we love and can't wait to come back netflix. Candy jar an hbo. Max charm city king. Presently she's designing season two of the netflix series raising dion. Cairo has a degree in marketing from saint. John's university but her career path has been bear very colorful. She's been marketing. A bodybuilder surfaced of birds you a visual merchandiser and a police officer while out a year can you any nine lives so many lives and she originally found love with the world of costumes when she intern for free on a film in new york. Two thousand to welcome cairo. Thank you for having me. You've done a lot. That is those are no when you read that. It makes me sound like i'm really passionate. I love eddie. I love it. I on a cairo. I've got to say that when you know. I've covered entertainment for many years so i always have a reverence for the people who are behind the scenes because i feel like no offence to the actors. But it's really those behind the scene. People that really make the magic and i thought about when andrews got up in one and was accepting her award that night from the from the academy. I wonder how many little girls are. Women are when i'm sorry. Hammered people really looked at her. And said i wanna do is she does so. Can you tell us. And we'll start with your yana. When did you first fall in love with costume designing. The first time i did it. I assisted on a series eight on a series before and i had just come off of styling so i was new into costumes in when i experienced. Just be amount of collaboration. A different hats that everyone has to wear costumes. It is really sucked I took a lot to the art of storytelling in how a piece of clothing can really set the tone in help further a story so as soon as i did it and the fact that they said so i was like i'm going to stay here in Every job that. I've done since then i've just loved it even more harrow. How about you was the first time. He fell in love with it You mentioned that started in two thousand two but it was a film called hebrew hammer with mary. Obama people are struck but once once they gave me my tax. But i did not know what i was doing. I just went in on under it was a online bank called mandy. It was like craigslist regret. Yet you could. You could go on there and you know say. Do you need some help for the day. And i filled it out and i came in not knowing what i was going to do. Like carry cameras league lug. You know like. I didn't know but i went. And they put me in costumes and i did not know honestly like that. That was even a position. was always into fashion. I was like oh my goodness like this is a job. This is a job. I work so hard came a pre. They were like do you go to school. Yes i do at night like chain by classes for this. And so that's when i knew like i fell in love with it because i i was up doing classes at night when a daytime like about coming free to work on this phone dedication you now you love it when you do it for free right. That's what they always say. When you just gotta get all of it in their one of the things that we love about Ruth and her her because he is a costume. Designer is how has amplified the story of coach in our lives and our culture and family and all of those things to eat role ianna kiro. How each of you whatever stories. You best like the amplify to costume design with the story of humans. I think I also different. Obviously everyone has a different story but there are certain commonalities in threads that every human in vigil shares their certain needs in. So i love. I'm familiar with black culture with caribbean culture with southern culture with his cultures. So that is the lens in which. I interpret a lot of stories through. But i think just story telling as a whole and getting lost in a totally different world outside of my own is really what i find. Exciting about This job And then what comes after that in the research that you know comes along with it in where we get to go take these characters so for me just storytelling as a whole. I'm just distortionary cairo. Ju i would have to piggyback. On what a yana say. But i think passionate. When i'm reading stories are like coming of age store priest or stories about children in it just because i have kids and i know lake reverting back to being youthful and not knowing what something is and discovering that like i just i have a love for that so i kind of gravitate to stories that children are coming each of those stories to you've got you've got to work on a nancy drew series right. Yeah so they are shooting the series right now under introducing a new character. Tom swift so Is going to be this fabulous billionaire tech guy when they wanted me to come in and design for this series that he the episode appears in potentially once. They do the spin in the series to that. So i'm working on that at the moment of in reading lots of scripts so you both you ladies have questions for rooms which are actually really good. So carl oser requested to root fire way. I know i always have Hangups about this. And i did not get to accurate This when i saw her in person. But how do you choose the films that you take on is there like a list of prerequisites that they have to meet in order for you to accept them. Like how do you choose your film. Well you know for a long time there was no meat using it was choosing me but i was protected from like you know the holly new would craziness because i was under spikes Banner forty acres and a mule. Then i came back to hollywood. And i was working with our townsend keyed in every way for years. So you know they would choose me But they were doing great films. Fun films comedies. And then i get to new york and spike would be like forget all the hollywood stuff we do and do the right thing so That went off like twelve years. Back or at echoed four. If a handful of a custom designs like you that you know we're actually working so it was difficult And for them. It was difficult because there was only a handful of filmmakers to and i was. You know monopolizing going that you know. They didn't do the they didn't do their films at the same time so i got to. Actually you know work with all of them But then after that after getting like a nomination and stuff you know. I started getting other scripts not many not many And the one that was right to stick out like a sore thumb. You know steven spielberg you know. Count me in And that's you know like count me in. So i think it's only now that i'm beginning to sort of make those more intentional choices Because i have done so much. In that i still have a passion for small stories. I just didn't independent film. You know with a young filmmaker who still trying to raise money to edit his film. But i just liked. I just liked his take on it. It was honest it was rich. The story was real. He was telling it from his heart and i feel like i can give to a story like that. I feel like you know once it touches my heart. I have somewhere to go with it. So i just really look for worst stories that move me and you know black panther moved me. You know coming to america. You know. there's a lot there for for you. You know so bigger smarts. I look for something to touch me and you have another. You have a question for route as well. Another great question really. Who has the better. We'll kanda or the moon very different. How well when. I was on black panther. I was like shouting to the rat rafters. This is not coming to america people. This is totally different. And one of the ways. I really made a difference was that i didn't wanna us too much in car fabric in in black panther. Because we were we were develop a place that was before colonization and so It was important to examine those things. That were considered like colonize things you know. And kara babri is done by the diet. You know and china so But i think if kinda is like the military center of africa where they're reading and technology and a little more serious Than the mundi is like fashion hub. Notes the place where you can have fun and it's big and biggest lied and it's it's royalty in a different way that's all about you know what you're wearing so you know as cairo knows cairo was right there. Beside me dressing. Everyone was in october. I if you know. I i was fitter. I'm on a team of great individuals And we were just off. Route would make something and she would come in and put her spin on it. Mike god i didn't even think of that. Why didn't i think of the hang. Yeah but i remember coming up to you on sentencing in cairo. Something is just. Should he have the vest or not you know and your answer was so intelligent and so well thought out and so quick and i was all i needed to hear. We were like vest off just witness conversation corey between booth in cairo. Yada like just vis vis magic of like you know being a trailblazer being rising stars in this combination. Ruth i really want to ask you. You're still creating it. But what is your hope that what your legacy will be so young designers particularly on looking at my legacy right here in a yana and cairo. I'm looking at them right in their faces proud of them. I'm proud of cairo for giving up her. Time for free A on. I've been on panels with i hear how passionate she is about. You know being a costume designer and you know really going through the fire because it's not easy. This job is not an easy one. It's not always glamorous. You have to really like work and you know these women are beautiful and you know. They work hard so The legacy that. I i hope to extend is coming to fruition just by them being here inky you all so much this is owned and now i'm going to really research accra fabric because i did not know that any. Yeah but there's nothing wrong with it. Identifies africa like that now. A little deeper history. Thank you thank you thank each new for your storytelling right and just for help making everything that we see on screen just telling those stories so beautifully and so authentically. We see you You when i get a crown royal the probably toasty ladies. Another part is just within good. Be sure to listen. Download or subscribe to more episodes of young girl featuring interviews with jada pinkett smith amanda seal i on levin and michael. You can find. Yes girl on apple podcast by google play and wherever you listen to fi apple listeners. Yes that's you be sure to leave a review and let us know what you think. We love reviews. Give us reviews reviews. thank you. Don't forget to talk to us on social at corey marine at charlie pan on instagram and man with dog on twitter. Shortly use hashtag. Yes carol podcast via talk.

ruth e carter america cairo akeem Crown royal crown royal dave guest Ruth e carter academy award greg okay Royal charlton ruth carter ms carter ruth Design ed pun zimin jemaine fowler steven spielberg ianna james new york Hbu greg
BunnyRanch Podcast Episode 7 Entice Love from Sagebrush Ranch

BunnyRanch Podcast

32:04 min | 2 years ago

BunnyRanch Podcast Episode 7 Entice Love from Sagebrush Ranch

"It's daddy d if it ain't going down the bunny ranch. It ain't going down at all. It's going to welcome back listeners to bunny ranch podcast. My name is alice little in the. I am your host. I'm also illegal sex worker at the world famous moonlite bunny ranch located in carson city nevada this week. I have a very special guest a lady. That's been with the company for a number of ears but it's making her debut as a starlet at the sagebrush ranch. Please help me and introducing entice high. Hey i know i miss you buddy how you been. I've been so good so how are you getting settled in over here it sagebrush. You know what it was actually real. I fit right in you know. I'm not surprised you get along with everyone. You know <unk>. I feel like when i was at the bunny ranch. Would you love being there. I love all of that but there were too many we all have different even personalities yes okay every every one is unique in this industry and you know i'll say when dennis used to come around. He's come out there. Sit in the parlor very girls. He was always like an attention like hey look at me. Look at me but i'm gonna have to. You know i'm the same way so i feel like we would both kind of view each other's energy <hes> kind of feed off of each other later like i'm over here. Hey look look. Daddy look look and he's you know so. I kinda just i. I just needed to kind of go somewhere and see if i can find people like me. Were the the only one because i can't be the class clown all the time. I need some people to be the class clown. What do you mean need some crew so you know and everybody so you know over there. Everybody's real busy with their schedules and stuff. Oh yeah you know -pointment and things like that and me just coming back it. It just kinda you no. It was a culture shock for a second. I was going to say why. Don't you share with us a little bit about why you were away for a while okay so i'm in so i've been with the company six years. I started love ranch. Was there for two months. I moved over to the bunny ranch. <hes> i work two weeks on two weeks off k. One winter december two thousand eight december two thousand seventeen the beginning of january the team. I was home with my family for christmas. We just celebrated new year's and everything and we were actually coming home from a party i was i was tipsy but i was in my passenger seat and i had my best friend driving my car home. She was sober yet on call. It's foggy outside. We're golan. One drunk driver hits me ninety miles per hour ninety five jesus cry yeah so i- blackout. I don't know what happened. I blackout and i had you know how dennis had those <hes>. Those mercedes vans like yeah fifties. I had one of those. Oh ooh i'm saying it was huge machine so it took a lot for a little honda accord to come all all the way through my windshield yeah. They must be no line road yeah and he was seventeen. He kind of took his parents like junk car in the middle of the night he wasn't you know he was making bad decisions so they ended up putting <hes> i had femoral fractures fractures. Oh that's putting on your own your leads that takes wilder wilder a cup from two titanium rods and my legs from my on land and you know i say that all the time you wanna mess with me so i had to learn how to walk and everything and of course at that time. All of the ranch family helped helped me a you had sent me you know you. It's me some emails and get really. Everybody signed a when i was in the hospital. I was getting all these flowers in denison suzanne. They were always very like <hes> just they wanted to make sure i was okay. Here's your family yeah so during my recovery every i was really worried though you know here in order to build up the clientele in contact with people it's true and see is very very important in terms of business and i don't necessarily know if our guests always appreciate all of the hard work that goes on behind the scenes that keeps the engine rolling voted it right because you know in our in our real life at home you know we have grocery lists and we have doctors appointments and we have all of these things but then we still have have to remember. Oh let me text john and tell them good morning. Let me take you know what i mean. Let me all i remember. Tony said he had a dentist appointment appointment. Let me text him and see if how that turned out so you have to keep up on that and i went from being that girl two when i got him the accident it just completely stop. Okay i mean how could you possibly give of yourself. You can't pour from an empty cup but i mean when you have to federal fracture yeah yeah no. It's time to take care of you. Yes so i i don't wanna say i lost people but it's only only fair you had moved on and you know they've experienced other girls and you know no hard feelings or anything. Some people just kind kind of you know they moved on and actually when people would text me and they'd say hey entice how you feel in going to the ranch. This weekend was thinking about you. I'm like oh yeah see sahara. See amy see alice go. Oh you like this. Okay go. You know what i mean. Go go see willow or head set them up with some than civil. It's funny. I did the same thing about a year and a half ago my head appendicitis surgery and was out for six months. Yeah that was fun. I went home with a stomach ache and the next thing you know i'm calling from the e._r. They will let me leave. They wanted take my oregon and how long has your recovery for some wasn't bad. It was only six weeks like of late though you went through it yeah yeah you did yeah own. I and i have because i've seen you talk about. I think it c._b._d. That's my life like i said i don't smoke marijuana or anything. I've never been one of those but the c._b._d. Helps me instead of taking all that pain medicine podcasts listen. I'm like an i. It turns you into. How do you action you figure c._b._d. Is completely legalized in the state of nevada. You can use it at any point in time anywhere in the state. You can use it in businesses. You can have it in your car because there's no psychotropic effects. Not just you high pain reliever yeah. I mean i'm so into the c._b._d. Oil now that i had a toothache a couple of weeks ago. I just rubbed the c._d. Oil i'm gonna try it on my cheek sheikh cheek it made the whole like my gums and everything stop hurting it. It's it's incredible stuff. It's really wonderful and and it's so funny because it's just natural medicine. Yeah yeah yeah so. I'm hoping for a c._d. Bubble bath party in the works a lot of i'm getting relaxing bath bomb in there like really spoil yourself. Yeah oh my gosh so. How are you feeling now that it's been a little while since the accident. What am i feel. I feel great. As far as i'm still adjusting so a lot of people know before i was always real barbie fido he's had on these huge heels and blonde hair and all these dresses that were real tight and skirts and bouncing around. I can't do that anymore. More you know so. I've kinda changed. I don't want to say i have changed my image a little bit. I still do the blonde every once in a while which is fun. It's just such a fun throwback on but you know i i'm going towards natural. No you don't always have to be an twelve lynch. He'll you know realty. That's not what sexy is sexy comes with your personality. It comes with how you carry yourself. You know what i mean. It c- experiences says that you've been through in life that shape who you are and you figure when you have a traumatic experience like that. It's only natural that it's going to have a business effect. I tale right now you know before the clientele that i would kinda geared towards would be the guys who wanna party in rah rah rah. Let's let's go to taco. Let's get that champagne in the limo. The far days drink now and i'm not gonna lie. I don't wanna say i used to look down but i did not understand it so i looked at people who would come in before in wheelchairs and who had handicap. I don't even know how to phrase it but people who have different disabilities and stuff before because this stuff opens your eyes it. Oh you see it you know now. I you see things from like a bird's eye view. You know what i mean so before i kind of not not look down on them if i being in lineup k. and and the guy comes in and somebody's pushing him in a wheelchair. I probably wouldn't say hi. I'm entice like i would say to the college kid that just graduated. Do you know that wasn't who you were trying to at that point and there may be related that were better suited to that clients and i didn't think that i didn't really know anything thing about having a disability or being hurt of glass not. How would you know what it's like to be in a wheelchair right until you actually hear b._n._o. Rail cherry in one for eight humphrey yeah so now i'm gearing myself more. I guess that's the right word. I'm using but i'm clinging more towards people with disabilities people in a wheelchair or even people who have just had traumatic change in their life. Yes anyone going through a divorce. We'll tell you that's trauma. Marie right in the emotional pain can be just as intense as physical pain can right right so that's kind of what i'm you know uh-huh putting myself more towards when i advertise and promote things you know sometimes you don't feel i used to be so energetic and oh yeah. Let's get yeah put party today. We drink a beer thirty like i can't do that anymore. So now i'm just kind of simmered down down and i feel like those clients actually become more repetitive than just the one time oh i graduated college and i always wanted to come to the bunny ranch my whole life it. Thank you glam bam. You know what i mean you develop relationships with people because you figure once once you go through the process of getting to know them what their needs are what kind of adaptability or accessibility they need once you become comfortable with each shot and you have that report. Why would they want to go. See somebody i in started grossly wanna. Come back to see you again and again and again like i have a lot of repeat clients and i oftentimes sometimes find that when somebody comes back for a second third fourth fifth visit that the experience gets better and better and better because we're more and more comfortable with each other and then intimacy builds to overtime and then it's like you're seeing your your best friend like i'm in town. Wanna go have coffee. It's more like that that feeling versus someone having the feeling like i'm paying this girl to entertain like you know what i mean. It's just more more like hey. I wanna see you today. What does it cost for you to leave so that way. You don't have to worry about work. Come with let me. Let's have coffee. Let's go to lunch. Let's go you know like way more romantic down key low energy not so like intensive not river rock right not that there's anything wrong with that there definitely is a time and place for crazy parties and champagne and limousines right but there's also a place for the subtle quiet moments of intimacy and i feel like so much gets lost when people are only focused on the sex sex sex aspect of it. There's there's so much more that goes onto the connection that we established with people here and what i learned what i'm 'cause. I'm getting older not getting younger. Just we can only live action. Reminds in my age just turned thirty three and flirty but i'm not very clean heck yeah but i also noticed that if k when we promote audi's rain we all love to promote dates of course whereas we going to get for a man to take you on an out date well. I believe that a real man who wants to take a lady out day <unk> to tahoe to reno to vegas. Maybe not vegas biggest nice restaurant view. They do this so so light. Show yeah. Maybe not the casino gambling. Maybe more of the the slightly off the strip right. Maybe not parties and stuff but just you know the nice dinners yeah that nice relaxed but i would think to myself like what is it gonna take for me to be able to see like what makes guys want to take me on an out date well. If if i have a skirt on that's this short and i have these big old heels on and i have this shirt this crop top in my everything's out he might not don't wanna take me not because he's like embarrassed or anything but he wants to be discreet and he doesn't want when we go places everybody to look and say oh we know who he is what you know it's true so i had to change up like kind of become more classy when they called a glow of it's like when you're the the transformational makeover. It's not that you weren't stunning beforehand with like this is the new more mature more refined signed sultry sexy incredible intellectual version of yourself. <hes> like you can't take a sex kitten on a what does that dixie with the tenor dancing like so nice. I love the dixie elegant it is. It's not the kind of place where you'd want to have a tight mini skirt. Other iran al fayed on winter into wearing a winter jacket is more appropriate for that house soult. I just kind of had to find the balance knin now. I'm i'm starting to get it <hes> and over here being starlet some would think that oh entice took a step back now. I didn't know there's such thing as a step back. All of these places are exactly the same exactly the same mm same bunny ranch entice same matter of fact. I'm probably i'm probably a little more freaky over here because i love it. I got about ten more freaks down hallway with me. It's gonna find your group and you like all start. Doing your jive together and you're like yeah got it. I got that feeling yeah and like i said over there. I was kind of the main one like hey wait ever. You were known to john energetic party starter. You're the first one that would pull everybody everybody up on stage at dinner party. Come up here yeah. It'd be a fun one. I'm like i can't l. You know like did my little girl group in the back corner behind everyone. That actually knew what they were doing. I was there in spirit yeah yeah so so now over here. I found about ten more girls just like me yes. It was not a fine your drive so you know this and i will say for for anybody that enticed did take a step back. Sometimes you gotta take a step back to ten steps forward so yes. I love it here. Honestly asleep. I started at the stage coach. God almighty. I've gotta say having lived the experience of working at multiple locations they we're all the dams are it is the same thing at each. One of these didn't read the ladies have rooms that they decorate to their own aesthetic preferences. Each place has a slightly different fantasy sweet but you figure if you absolutely want to go up to the bunny ranch and have a pool party with entice. There's no the reason you just can't take enticed to the bunny ranch and you can still move. If you wanna go up there. We have like the bungalows in the apartment suites and things like that we could still we'll have a date in there and tell me now. It's the same thing i would you know so you know i just have to start promoting promoting and let people know that that is still available. Yes yes. Yes you very very common misconception that there's some sort of like earner house house rivalry yeah like oh you. You've worked for the company even longer than i have. I've never felt that kind of an energy. It's a misconception that there's infighting within the cat houses. There's way more of sisterhood. It's kind of if anything like like the sexier more mature version of sorority right and i mean we do have from time to time who took my heels where my heels. Why are you wearing my heels but you know oh. That's eight nine yogurt yogurt. Who did you who has a chuckle season. Did you see the taco seasoning on the counter back there it is it's certainly not the crazy level of drama that very people right. I think i think the worst the worst dry ever had wearing this. Look avi seasoning so i had i known for cooking. I always talk you. Are everybody freaking. See you gotta stick around. We're going to have some lewisham dinner. Entice is gonna throw down kitchen. It's gonna be the next show throwdown with intern so i had told everybody. My shifts always six p._m. P._m. to six a._m. So on the night shift all of the night cashiers and the bartenders and stuff. I'm like hey tonight. I'm gonna make tacos so i'm gonna thought some some hamburger meat and we'll make the tacos later. I don't know what happened but maybe was an accident. It was an accident. I put the meat on the counter but i'd put put some water but in ziplock bags so it's not like dripping and stuff <hes> to thaw of course because that's what you do to get probably my fault because i didn't right a label on it but i mean i don't know who you should be able to look and see if there's frozen cooked meat and unripe me right generally generally the color should be indicate rate so i didn't even know i was getting dressed for my shift and everything i took the meat out like really early by the time i go back to the kitchen. I'm like wait a minute. Where's so i go into the parlor. Everybody's sitting there. I'm i'm like who took. Did you see some hamburger meat sitting on the counter back there who took my meat and everybody's looking looking at each other. I rarely i don't get mad. I don't you you know i don't. I'm me but you're really low key. Everybody's kind of looking around looking at each other there. They kinda scared look on the face. I took the hamburger meat that i had on the counter. They're looking. I'm like oh okay. I got you cashier cashier. I'll be back like entice. Where are you going. I said i'm going to give me some more hamburger me and said john did something to my hamburger meat yelling. Get nothing y'all no time it's not going to you know taco tuesday so i think that was like the meanest thing i ever did. Which is hilarious really mean. That's just like funny but that's like sister. Mr stuff what happens in household and your family like who took my bread who ate my last who the last hot dog like this container of of milk in the fridge with a half engine milken didn't just finish clearly the milk jerk. That's that's usually me you. I and i'm like what did i do that to myself. I'm such church that is just so funny but it's true though like i love the fact that we do cook for each other and that's something that i don't think a lot of people realize if they haven't been around the ranches or haven't had the opportunity to visit yet. They don't realize the fact that wait a minute here. We go to the row down yeah again and then you know usually how it works is all the girls as we kind of. All one will go to the grocery store. You know a few will pitch in or or put some money together to go get stuff but i feel really bad so i want want. All the new girls who ever come to the ranch is to know well at least when you eat with me you don't have i will feed anybody like food. Look look. I don't know some people are just different but you know i've had new girls like oh. We'll that looks really good. I wasn't sure i am not sure off. No food here like you can have some food. I guess there are people in the world. That really liked trip like that. No you as long as them around you don't ever have to ask me can do you have to pay first of all. I got some money if you even even with store runs even though we have drivers and things like that but sometimes will not all the time actually the clients the guests that come here are priority. Yes they're always priority and so the drivers are tied up. Yes someone's gotta go to walmart lamar right. What time that girl that okay if i say hey i'm going to walmart. I'm not really the kind like oh. Do you need anything you think from walmart because i am not going on no. I'll looking for something that you're explaining to me because i do not understand. The condoms in the grape thought <music>. I'm up the shell right. I think that they've gotta pony on the box. I'm like no get them. You're sending girls sent me to the store for for some koumba khumbu. It's the only jesus christ. I know what you're talking about talking to somebody who drinks kool aid. I drink kool aid. I drink fruit punch. I drink raspberry lemonade. Simply okay come. Booja is pretty thing get it. It is the most stereotypical white girl drink on the planet. It's like fermented vinegar t it. I totally drink the stuff but i also awesome totally like that kind of yoga. Hippie white girl like somebody said that is a sore for. I'm not sure what do you need. It's called combat show when i guess i know who sent you did the same to. I know did that to you so this storm run can turn into me being in walmart for ten minutes to get my girl supplies and it turned into me being in walmart art for forty five minutes looking more kabukicho and you're like combine and i'm asking the people who work there is like a a spanish lady. She don't speak unless you know what i'm talking about. Somebody owners lake. Is this a cooking utensil. Food product like like what what is so then i'm asking. I'm just asking anybody at this point the people who worked there. I don't wanna say workers but the staff at walmart. They're young. Kids didn't know what the hell. I'll over there and they're just gonna walk. She oh baby that go down there. It's a cold al d. c. down there where they got the green machine and all those those drinks. It's right over there. I'm like oh okay so the store. Homerun went from fifty to like an hour and now is. I don't eat gas money. I don't need none of that. You can go to the store with me any time but i am not not going to the store in personally picking out what i can't do it but you hop in the car. We cried no reason to it makes it easy. It's it's really funny. I had had that situation within god. That must've been so funny. I can imagine you're just going up and down the aisles and look. I'm like this shit. Bitter taste good to drink totally. Doesn't it's totally like low key a little better but you're drinking it because you know it's hell you get for your like drinking so yeah so that you so. I'm really helpful to everybody because i remember when i first heard of the ranch. I didn't have a car at all. I didn't have a car took. Uh-huh from sacramento i took the greyhound up here. Got got on the bus in the middle of winter came out here. You're a trooper never out here especially going over for the past two sacramento yeah. That's then the drive in yeah. I i hopped bus came out here. I didn't bring anything i mean. I didn't know i'd never worked in this profession before this. I was always like visual merchandiser at <hes> so you know i took a chance and new girl usual merchandising for yourself so the new girl so when new girls come they can i all. I want them to all know that if you need need any help and i don't mean just negotiate. I don't mean that if you need any help holler at me like you know there's just such a family the environment at the ranch that i think really surprises people yeah they don't realize the level of care and compassion that we truly have for each and every every single person in this industry like if something tragic happens in someone's life like the branch family are the people who will be like got you. What do you need. What what can i do to help like. Can we drive out there. Can we fly out there. What do you need lay ranch family and i love my family. I love my real family at home. The ranch family comes through for me more than my own family i. I've always felt like the bunny ranch. Family is like the writer dai fan right like i i was in the hospital with appendicitis and suzette was on the phone with me. I had her on speaker phone. 'cause i was so sick and she heard me like arguing with the nurse about some sort of medication thing and she eats chimes in on the better. Take very precious cargo. Okay i okay honey bunny. Get better get better and he blazed fettering. Is it something wrong anybody you just text me and nelson somebody out there to go get him. Yes exactly he says hi. I love that sophie. Sophie is like the unofficial unofficial mascot of the bunny ranch when you come out to visit. There is no chance that you're going to miss this dog yeah. She is the cutest little border collie and she around around like she owns the damn game up because there was when everything had happened with daddy <hes> and then suzette had to kind of step out and take care of other. She had sophie at at bunny right. Oh yes oh fee. I swear every lineup every time people people would walk in when that bell would ring so he would go right to the front door when they'd walk in as they were getting their ids checked sophie down there sniffing them and she's like the official greater on the bunny ranch handled security a girly security dog. You know we should we should take aac one of the bunny ranch. Security shirts cut it down to her size and like put a whole bunch of blink. That'd be so cute and like suicide. Get such a kick out of eh or maybe pink ones. We don't have pink one time. I don't think we have on but again. I think on yeah i know we have the black security shirts. We've got a lot of really cute merchandise yeah by the way if you're ever interested we do have a full merchandise store available. It's awesome. Check it out there so much cool stuff from shot glasses to golf balls. You've got dennis's book hof sauces which are a play on hot sauce which i think those are so so funny i want him to get bunny ranch. Yeah funny ran body ranch ranch dressing on a bunny ran. Why has this not not yet. Maybe when you go this has got to have. We ought to hubbard bunny ranch. We need buddy ranch like new petition titian bunny ranch. It's happening. We need like the hidden hidden valley ranch logo. Yes even ranch yeah. We sell this way like that. Girl gets her face on like a hof sauce. She ran should be so cute. I love it only gosh so we gotta we gotta that'll be in the works. Yes we'll make it happen. Yeah so thank you guys so much for listening in f- people want to get a hold of you. What's the best way to reach out. They can email mel me at entice love at sagebrush ranch dot com. I'm still getting used to that. Yes i'm still getting used to it and i'm on twitter. Entice love and and yeah just call the ranch seven five two four six five six eight three oh and if you press six i'm moaning on there. Oh that's amazing. I'm into that change the voicemail stuff so that's like entice you need mon but she's sitting right here in my face and i'm like i can totally see that being like okay honey honey. I need you to learn into this phone. Records show seriously and you know when she's serious. She kind of sits burnett. She's like intimidating. She sits back she kind of sits with her hand on her face and she just gives you that like judgy of like expecting something to happen yeah so she's like that was so good honey bunny and i'm like okay good morning. Oh my gosh well. Thank you all once again for listening to the episode as always make sure to subscribe and leave a five star rating on whatever listening platform. You're choosing to use once again dan. My name is alice little and this has been bunny ranch podcast. See you all next time uh-huh.

walmart sagebrush ranch dennis alice sophie john carson city nevada appendicitis nevada oregon audi twitter marijuana femoral fractures avi denison Tony sacramento
How to Find a Good Gun Holster | Gun Talk Nation

Gun Talk

30:21 min | 2 months ago

How to Find a Good Gun Holster | Gun Talk Nation

"What's it like to work at a gun shop advice for new shooters new gun owners and safari land new holsters ear pro and all that stuff all that right now with christina ryan welcome into gun talk nation. This gun talk. Nation is brought to you by. At and the future of optics. Tim triggers the world's finest triggers and springfield armory today on guntalk nation. We have a special guest christina. Rhine from safari land christina. Welcome in all ryan. Thanks for having me. Well thanks for being here so soon. So i like to always give people a background on who were talking to because we cover everything in the world of guns shooting hunting all that stuff and everybody comes at it from a different angle. There's so many different ways to participate in it so many different ways to enjoy it. So maybe give people a little background on you and and you know what you like to do as far as guns and shooting absolutely So my name's christina. I'm currently the digital social media manager for safari lane group. I was born and raised in a small town in pennsylvania. Clearfield and i've grown up shooting and hunting with my family Since about seven years old so running again and it's always been a part of my life and through Hunting and doing competition shooting for long range when i was growing up I eventually got into college. And kinda got away from it but got into five shotgun With a few friends and Finished medical school. I have a diagnostic imaging bachelor degree and worked against up to that time At rice gun shop and clearfield one of pennsylvania's largest And that's really where. I bought my foundation for my in depth knowledge of firearms from reloading components reloading processes into our for shotgun handgun You name it long. Range rifle precision rifle. Build custom build a lot of collector items etc and during that time I had met the director channel marketing. Amy be and she had offered me a position as a visual merchandiser. Six and that was in two thousand sixteen Since then i've moved throughout the country from pennsylvania to new hampshire oregon and now currently living in washington state for safari group working remotely and the report into the office in california But on the side. I love to go hiking with my doberman. He's kind of my whole world. Lit up the truck out on various adventures. A lot of fishing hunting shooting always taking classes always bring furthering that knowledge And then doing some photography and fine art stuff on the side. Just for some therapeutic work you know but yeah it takes all kinds makes this world go round so it's pretty fun that's great. You're not the person that people think are is a gun owner. Perhaps it's interesting so far land is known in for a lot of different things and depending on someone's background they go safari land. Don't they make stuff for cops or or safari land. Aren't they part of some big corporation or whatever it may be or or safari land. Wait i've been to their booth shot show or show and that's when all the competition shooters right rob latham and julie golub and are putting on a show and competing against each other There's so many different aspects to what you guys do. And i know that there's some new stuff to talk about so who somebody goes safari land. What's that what do you guys do. It's kind of a tough thing to answer in a in a short answer i guess it is It's definitely i usually get the comeback of like. Oh you're in like like they work or something like what do you do like sadly and like no actually they. They build lifesaving equipment. I would totally. I could totally see you in in you. Know washington Depending on who. You're talking to you go. Do i wanna really wanna get into this. Maybe we do like pet store stuff. It definitely can be a controversial topic for some people but you know i was just portrayed as The like in supporting our law enforcement and military aspect and contracts and then really diving into the civilian part of it for competition shooting recreational shooting And then all of our upset companies. Like the yankee hats but There's a lot of other components to safari land. Not just oh. Yeah you guys coasters and belts like now. We do a lot of things. There's communication systems Forensic you name it. So it's a wide ban with for us to try to cover and you know one schwartzman But yeah going back to new things happening at safari land. If you're ready to talk about it yeah we can definitely see the transition from team safari land to cadre well and maybe give that background because you touched on it and you have the duty gear part. I mean i. I don't know if you know. I mean how. Many percentage or how many departments are running safari land gear as far as the law enforcement. Side of things goes. I couldn't current number it changes so so drastically throughout the times right now. Just depending on people's budget cuts cove it and know the rhetoric in our environment but we do have quite the footprint and the industry. You know it's kind of a standard of farland is on every law enforcement officers hip through. They're using our stuff the day Default social media channels. You'll see we promote as I tried to get everybody's exposure out there from anywhere in bellevue washington. Out of portsmouth new hampshire. You know there's people all over the world that are using our stuff on the daily grind. And i'm very happy to be a part of it and see how we can help them better their products for you know. They depend on their life for it. The bill exactly exactly. That's the that's the point is people These officers are carrying this stuff entrust their lives to it and have been for a very long time I mean not that. This isn't a subject we were planning to get into on this podcast. I think we have an idea of the majority of people are very very pro law enforcement and pro to a and all those things seemed to kind of go together And then we talk about. And then there's this whole wildness of like defunding. The police which is the funny part to me is not funny at all is when we talk about that or when people mentioned that ideas like what we going to reduce the good the good gear. Are we going to reduce the training. What do you want to reduce here. And i i wonder about someone like a safari land is like how that affects you guys. You like well. No they're actually knocking upgrade their gear. They're going to keep using ten-year-old belts or or whatever it may be because of a budget cut thing i know. It's it's a bit off topic but it's just a thought that came to my head. Is we talk about gearing up our law enforcement I think a lot of those challenges that are presented to them. And i think they've done a great job working with our duty. Your team our sales team. Everyone's been very well educated on what's new product coming out there. And what programs. They have In order stocked up all of their agencies or distributors. They worked very hard at communicating like. What's the best practice for you guys. How do we make this work in support. You think ever worrying about losing equipment or reducing Quantity of equipment. I think it's the other way around. I think they're looking for a better investment of how do we get the best bang for our buck but also know that we're not reducing the quality of the equipment that we're utilizing because it matters you know they can't ever have something not working not be functional And the time of need so we wanna they wanna make sure that they're prepared and their best. That's that's good to hear. It's no one wants the the very inexpensive parachute give the the the most cost effective parachute. Now just give me the best one. Please thank you so we have to diverge because you worked at a really big busy gun store. And i'm always i'm always i love talking to people gun stores people working at gun stores because you guys have the best stories and really also the variety of people you talk to who come in and their reasons for buying guns or the different funny questions they ask or whatever that may be i mean. What was your time like working at a gun store. It was very eye-opening And i'm very thankful for it. I think at the time. I was pretty hard practice. I was a college kid. It was like man. There's gotta be more to the world than just little tiny clearfield. ta But it definitely you know without it. I wouldn't be where i am today. i had a really good team. They're mr. Tom price is owner. It's a third generation. Family owned business started out as a little gas station with it grace and his wife. Janet Doing you know custom engraving on stocks in the middle of the gosse shed and it turned into this beautiful Custom work into a stocking dealer and now a distributor wholesaler as well So is the senior owner and his son. Tom and then his son dustin gray so they're really good foundation for me. Because i started at the cashier station and right behind me. There was the reloading components. So i learned what primers where i learned. What powder was rask Different compositions that you can have the right recipe. You know down to the t. Like i kind of made little like notebooks for all of my return customers saying okay. You brought your target. In the time we've talked about your burn rates. They talked about the velocities what chronic graft was. I learned how to cite in a gun. I learned everything. I could possibly think of outside of what my dad had shown me about hunting. You know And moving into shotgun sales a our platform sales bolt action rifle into the pistol fit the second room back. When you walk into. Grace's is just a handgun room and all the magar. They're all your ammo. Is there your whole system. I mean you name it and then the very back of the store is Clothing and accessories for hunting stuff. So all your blinds. I learned anything from coffees number. Nine to you know brat. I learned ithaca shotguns. I learned cardin guns. Kimber learned it all And grace's really as one of the largest footprints kinda get that variety that foundation base of like. Okay this is where you learned what goes with what And it's it's right next to all the little attractions of clearfield. There's car museum. There's central cafe There's a lot of really cool historical parts there so it's nice to remember it and be thankful for it because it really did set me up for success and we have so many new people in our world of guns now. I'm sure that you had new people coming in when you worked there were there. Were their common questions that someone was wanting to buy their first gun. And what were some of the questions or concerns fears Hesitancy is they had about Jumping into this world. I think a lot of it is just not having the education and the background or someone to go to That's close to them so they they really do rely on that sales crap to give them the very quick rundown of what do they need to buy what they need to maintain it house. They need to carry it right away. a lot of my first time gun owners would buy gone. Looks like well now. I need an inside the waistband holster. And it's like we'll come out. How often have you shot. Are you ready to carry a loaded firearm. You have your concealed carry permit. Have you done a little bit more homework than minimum again today. and pennsylvania. You know our our sheriff's department three blocks out you could walk into grace's by gun and then go easter. Eric concealed. carry the same day. Wow that's pretty convenient But yeah it was very interesting to see the questions that would come up. Or maybe like the husband and wife duo and the husband comes and says she needs a little snub nose. Like you're trying to break her wrist or you wanted to actually like what she's shooting. So you gotta you gotta realize to you the person carrying the firearm and make sure that they are able to whether it's a revolver or somebody can racket and lock it know that it's loaded know how to cambridge check know how to be safe. You know safety is number one thing there And then how they want to carry it. Do they want it in there i do. They want on body and a pocket inside waistband outside. We stand shoulder holstered. You know where they get classes. Another thing like working. I arranged to learn to shoot. What kind of ammo do i. What's the difference between ball and hollow point you know what's what's the grain differences. What does this mean. There's a lot of things that people are just so unaware of. And i think they just want that very quick and easy shortcut so it just took a lot of report has on coming back to the store and say hey christina. Thanks for that time that you shared with me to get some some Classes or some rain time. And i use the sam on really liked it or i like this gun but i'm having a hard time. Thank grab like who do. I talk to go. It was just nice to build those return mercer. Who actually kept up with you and you could see growth and processed and competent in carrying Or my long range shooters the commodore perry shoe or any precision sheets that they would go through and they bring back their targets and they talked about their. You know their time with the match and it's just always good to see that Really build that report for you know what you were doing. Did it made an impact to somebody. Gun talk is brought to you. By smith and wesson the new impe shield plus nine millimeter micro compact offers thirteen plus one capacity a flat face trigger enhanced grip angle and more balanced grip texture customize the shield plus with different sites or safety options. Build yours today. At smith dash west dot com also gun talk nations brought to you by pyramid. Your number one resource for everything air gun from air rifles and pistols bb guns pellet guns air soft guns plus everything. You need to run them. That's important pyramid air. Has it all get your new aragon or air soft at pyramid air dot com and use code gun talk nation to receive ten dollars off any fifty dollar purchase and by tim knee triggers. Timmy celebrating seventy five years of innovation. This year they brought out their alpha competitions serious trigger for glock a glock. Yeah Designed for glock jin three four and five models. The alpha competition trigger is easy to install. it's true i've seen it shane. Kelly did about two minutes. Okay jake about twelve features. Chris trigger break designed to keep you on target. Find your new trigger at tim. Knee triggers dot com. Well it's it's such a big step and as you kind of indicated there somebody goes. I want to buy a gun. Well we'll sell you a gun but there's maybe a little bit more to it than okay. I bought a gun. And now i'm good to go and it's funny because don't you find. There are certain things that you should should worry about. And i don't mean worry in a negative way but you should figure out. Okay how am i going to carry it. The right way so that i actually will carry it. But then there's other stuff that maybe we're splitting hairs. It's like well. I don't know. Should i buy one hundred fifteen grain bullet or one hundred twenty. Four green bullet on my nine millimeter. Hey you know what i mean. Somebody could argue with me on this but it's like that doesn't really matter for the most part probably doesn't matter as long as the function junior gone. Now i will. I will argue the point that you need good defensive ammo and not ranging or not fm j. ammo although some easier to argue with me now into but there's the stuff that you should worry about and there's the stuff that you should leave that to us gun nuts to argue with each other on a forum that actually doesn't matter at all free one hundred percent. I think yeah. I think you nailed it. It's really hard for people to really as a new carrier. Kinda decide where they need to start So going back. They'll crap or whatever provision the manufacturers have you know if there's any shortcuts to what the breakdown is other than just their a warranty pamphlet inside you know so it's always nice to see. Hey get on social media follow. You know whether. It's lena or it's gonna be duly or maggie or brittany. May or any of these. These new instructors are out there. Follow them on social. See what they're doing. Learn about them. Wearing what the classes are. They're hosting that kind of stuff and makes it more personable for them. You know well. And that's a perfect segue to talk about kadre because these pro-shooters they do put out a lot of content and and it's easy to bash social media but there are as actually if you're discerning about where you're getting the information from someone like casey or a julie. They're putting out information. That's these are experts. These are world known experts. And good information. You can learn some stuff from talk about this program. Yeah absolutely It was a concept that i had started in my little black notebook. time in the industry and different positions of you know what are what are why is manufacturers. Like what are we doing here you know. We're making products. We want to sell to a pro everything And so coming from the retailer side also as a consumer and an advocate and who wants to learn and then being in product management. You know i've kind of got this melting pot of backgrounds and like okay house. We filled the gap between manufacturing and the marketplace is that our sales rep is a you know other trainers like what. What is this up here and cadre became this. You know selected group of professionals with different levels of experiences and valdes and to communicate firsthand with the public. And that's what these people do. They're not just professional competition shooters. We have retired sergeant majors. We have that sense from the seventy fifth ranger regiment. We have Cowboy shooters mounted shooting. We have law enforcement officers. I have a cross it tactical Games have you know everyone has a different walk of life that someone on social media is a new firearms donor or just someone who's intrigued by you. Know pro gun. Anything might have a talk with them because of a hashtags that they follow. You know i might have fitness junkie. Who's like oh yeah. What's tactical games. And now they they're following up on. Oh it's not just weightlifting and going over obstacles but they also have a firearm utilize and they have to build it and load it and shoot and then continues obstacle course or the. I'm into horses and stuff. What's now did shooting and then you can see safari land product through that web. That gets tangled in there. And it's just a really good way for people to see different backgrounds and different variants of life Brittany may for example. You know she just private collection services. She's a very small two female. Who could totally kick your butt And sitcoms lots of knowledge and she is the easiest person to talk to you when you say i'm kinda new to this. So how do i. What do i do. How do i build my belt. What kind of bolster do i need. Or what kind of calms you use ear protection. Same thing with casey andrew and he like everyone on the team is their own special individual. So patrick totally makes sense because it's one professional from another different of life with the same gold mission of a greater good experience for product education and safety. So what are you guys doing with cadre. And how can people take advantage of it. yeah so right now. Cadre launched april fourteen. So it's little over a month old There's some shootings that are happening. Now that you know the country's kind of opening backed up and we're getting more experience out there so we tried to share their calendar information on their cadre Page on violin dot com. Click on inside barley. And you'll find safari link cadre each eleven of all the eleven numbers or there you click on their bio and there's a link to whatever they have going on whether it's instruction courses that they have outside of the land We have to do their own. Instruction bought the tactical by dan brokos and Went firearms instruction by britney may Julia joanna maggie becky. They actually five. All of them are on there. You can always follow their social media pages and serum twitter facebook A few of them are also on their own websites. They have their own. Blog teaches where you can check in with them and see what they're doing But we try to talk with their other brands as well if their sponsored by other people and it's not a good thing we tag as many Operations to can make sure that everyone is getting their own exposure and credits. Do you know everyone's team here in the industry at the community. We're we're building it together And that's kind of where it all falls into places that everyone can see that together. We're saving lives and together we're living legacy and we're sharing that with our audiences are consumers. Are students or attend these Everyone who's now kind of ice on it very cool now. I know that safari land. I took a while to get there but safari lane has some new stuff holsters. You're pro. Let's talk about some of that. Yeah we launched the liberator to point out hearing protection and It is not com acceptable. There are other ones that are available though if you go to safari land dot com and five. So they're available that are con- systems So just communication system that can hold on mike and Work two ways. But the liberator two. Oh are you know. Newly redone There was a several options beforehand. And these are new and improved Three different modes for a second and third mode. So you're indoor outdoor indoor and then kinda just in your own head with working with a one on one student makes it the best for hearing We have a couple of new holsters. there's A couple retired Us now and they have a new range by the range convertible so those modesto to backpack At a lot of the cadre of distant blowing up about it's like there's so many pockets. I can fit everything in one bag. This is wonderful. The traveling across ten three whether it's drew hall enforces to go do a shoe. Or if it's the actually taking five people across the country or maggie and penny. You're loading up together. Everyone's love this bag for some reason which is great. I'm happy to hear it just makes sense when everything's won't place you know absolutely well. Yeah they've got a lot of good promotions going right now and you guys are. Actually they can buy this stuff on the website. Is that right. Yes and currently until the end of may we're doing our twenty five percent off your and accessories so it includes holzer's So that'll be a good buy for everyone right now. If you jump on farley dot com and it's the first pop to subscribe to a newsletter m percent offer that and then you also just get to followed website to The whole time during you can shop on their get the right segments that you need the dm. I always tell people make sure you practice on social because we can help you. There's real people here. We're not just there's no by okay. That's good to know. Yeah and and the good thing is you guys are end users. You are shooters and whether that's competitive or training or whatever it may be so like you said i mean christina you you worked at a gun store so i mean you can actually answer these questions of what. What's the right holster. What's the right bag. What's calms you're talking about calms. Well i mean there's calms but for those of us who are just going on the range we don't actually. We may not need what law enforcement or military is gonna use from you guys right. Yeah you're hearing protection then becomes the liberator plano's and in the systems are the fours and fives. Yeah absolutely i. I love to get questions from people. And if i don't know the answer i'm not gonna try to see you. You know some some mind. I'm going to say you know what. I don't know that the living it right back to you and i will do everything i can find the answer. And that is one thing that i learned coming for firearms retailers. Don't ever walk something. If you don't know it admit it and go find the answer Because it's only going to do better and it's going to the customer better especially in our world because the we are are are fans are my listeners and in your customers. Lot of them are not casual. Yes we talked about the the new gun buyer but then you have the person who they know the metallurgy of the guns they know they know decades long history of how it was manufactured and then when they change this part that was because this thing happened in nineteen eighty three and then they had a new president. They know all of that. They've been there and so they are. They're not. There are a lot of people who are not casual users. There this is. This is their thing. Yes absolutely and those are the those are the customers. I loved the most. Because i learned so much from them. And they i mean they stick around in shock for hours at that point because you just keep the conversation going so it's always nice to see your your new thesis and then you're almost like you're you're hanging around but have kept the counter up for you With the nice but yeah it definitely it shows you. A perspective of the community is ever changing. It's it's never going to be stagnant. We're always gonna find new things and new ways to communicate with each other and train and educate An implement new innovative products going to help everyone in their daily application. You know whether it's law enforcement military or everyday terrier and one of the one of the products that we got in from guys was the g. l. s. nine. If do i remember that. This is sort of a multi model holster anything. But the five seven five lessening appropriate. The new the new prophet. You talk about that for a second This is the whole thing that you can wear inside the way fans Does have the boat slip on it. It got quite a few different sit Over my head. I know i have electric fifty five. Xl what's his daily kerry And i do love it just because it does have that retention a little bit for you But it's not a lot of inside the waistband. Do that so it's nice to have that that locking system But yeah there's multiple sits there We have a couple of cadre rich now. That are testing out for us. So that's another part of chatter. They have to do our in dc back for us so that we can really start working on. You know new innovative products and hold ourselves accountable. Well and that's important because those people who are using guns every day and in competition or in a protective gag or whatever it is. They've used a lot of different products and it's smart win. Companies can not only use those folks to post things on social media. That's nice but when you actually start getting them feedback on rnd products now. It's gonna work better. It's going to be what people actually need want. That's that's a big deal. Absolutely and that's the purpose of it is to to showcase our products with different individuals different backgrounds. So you can see the various applications of you know if you're gonna wear out hiking or if you're gonna wear it every day for concealment if you're going to wear it just the practice appendix draw you know however you want to carry it. Maybe be that person that cadre member is gonna showcases for you. So we really try to get a diverse You know background of content for everyone to look at it and start watching and educate themselves on. Yeah that's great. So i'm looks like as i kinda screwing around your website. It looks like you have a promo code going on right now. Saf to five twenty five off. That's the twenty five percent off for the summer sale. That's good now until the thirty first. Okay to the end of may so get out there. go check it out safari land dot com and promo code. Saf twenty five off twenty five percent off. Save some bucks. Yeah that's awesome it quite a bit. Yeah so it's it's a good sale. And like i said if anyone no shops online they get questions. Don't be afraid that email call shoot at the At real people on the other. I promise you we're trying our best to make sure everyone gets taking care of It's a big deal for people who don't navigate our website often. You know they can overwhelmed this a lot of information on. How do i want to carry this. What does it feel the nail less secure less. You know making sure that we can talk you through it and make sure you get what you need that option for you. And it's the right christina will help you and they let the engineers named the products with just numbers letters stuff it working on it. We're working on it. I promise well. Thank you for being with us christina. This has been fun. Yeah absolutely ryan. Thank you so much for having me. And i look forward to hearing more and seeing the cadre join us sometimes absolutely. That'd be great having down here. That's it for us. We will see you guys next time on gun talk nation. Hey one more thing if you visit safari land dot com you. Enter gun talk twenty. You'll get twenty percents off your purchase. From now. Through june thirtieth. Go do it.

christina pennsylvania christina ryan safari lane group Finished medical school rice gun shop clearfield safari group rob latham julie golub farland washington new hampshire dustin gray Clearfield tim knee schwartzman
6. Planning to reopen your store

Retail Adventures

57:43 min | 1 year ago

6. Planning to reopen your store

"Hey everyone welcome back for another retail ventures. Podcast heiser bender and found. I am the Bouwman Kaiser Bender and bow and with me as always are rich. Kaiser and George Bender guys. Why are you Jason? Good welcome back to another week right. We have a another special guest. This week we have. Mary Lives Curtain now marry. Liz is the honor of Leeann Lulu Metro Detroit. Award-winning lifestyle retail store. It's located in the historic ambassador. Roller Rink and then she has a restaurant called three caps. That's located in Boston. Theater in downtown Clawson Michigan. She's so one of a kind and custom furniture. Chen spectacular selection of gifts books toys accessories and women's clothing so she's also speaker and a good friend of ours but we wanted to bring her into this episode. Where we talk about getting your store. Ready to reopen. Because Mary lives is living at right now. She has a retail store and she has a restaurant so she's up to our ears in what's going on it and how to read open. Welcome areolas. Well it's so nice to be here. It's always fun to play with. You guys right you know Mary. Lou is Liz. Liz Lynne Maryland is a known her a long time. What can I say mental okay? Merrill Lynch one to make your life easy. What's good Mary Lou before too Saddam? Don't worry about it and you know one of the things that I have enjoyed about you in. Your store is the fact that every once in a while. You've taken us on video tour and you've told us what you're doing inside the place and I have to tell you we see a lot of stores. Spectacular ghetto I mean every time we see store and listen to your story. We walkaway really motivated to help. Other people short drives visit us. Well under sequester. We can't get out no traffic jams. Will they'll try to we feature you? We have feature your videos your high tech videos on the retail adventures webinars. But we'll talk about that later. So Jason Give US OUR WORLDLY UPDATE. The world is Is Different but I think we're all kinda getting a little strangely used to it In our own ways Some some good news. Cvs and Walgreens and seen a lot more orbit Retailers are are now providing virus testing So so that's happening In addition to where I am colleges are offering drive-thru testing Through their facilities The PNC bank arts center so a An arena is offering drive-thru testing here in New Jersey for ason thematic tests So they're really doing a good job ramping up the testing for covert and. I think that's part of the whole release. Dermatology Center is now offering test to see if you have the antibodies. So I'll be going over there later. Figure out how a lot of states would do the same and and we just got notified actually here That the antibody tests are available. And we're actually able to get those through. The local urgent cares as well as some doctors offices so They are ramping. Those up they're getting. Those out of the antibody tests are met with a little bit of criticism. I think right now. They're not really sure what to make of all that whether it's a false sense of security or not There was an article that today that came out about that And the whole Passport thing if you were if you were positive and you had antibodies. They were saying well. You might have a passport to go around because you can't get it again while now an article that came out today Saying that's not necessarily true. They don't have enough data so I don't really know what an antibody test is going to do yet until we have that data. I probably wouldn't be out in about anyway All we know for sure. Do not drink or inject sanitizing braise or or trying to do some fun names. This could be a homework for our listeners. Give us the best name of a Lysol drink. You Might WanNa watch the Randy Rainbow Video. That came out a couple days ago about Ingesting CLEANERS. It's really really funny. Cut It look it up Joe Ingest cleaners. I can't say okay dog. Okay Jason Weiner up did you. Yeah so and then The payment protection program got its infusion of cash And it's it's going quickly so if you haven't already applied for it and you can apply for. We would definitely recommend that you talk to a local bank. Talk to your accountant whomever You know handles your your money and see if you are are able to get that But with the with that infusion of cash the portal crowd a portal for small businesses administration crashed Making it really hard for people to apply It's back up and running and if you haven't applied Go for it because that four hundred billion is going very quickly I here. We got some of it this morning. Congratulations our restaurant. Got The p. p. a. and you know what is also happening. Big larger businesses were taking from it And they were met with a lot of criticism and they are now able to pay that back so one of the businesses that took quite a bit The Los Angeles Lakers received a four point six million dollar loan. They've always looked like they were hurting to me all these past few years. They have been They're going to pay it back though every the to apply for this loan. You're instructed to go through your bank so someone at their bank approved that they get that loan. They approved Ruth Chris's. They approved steak shack. Who gave their money back? All of those were approved by someone who knew they weren't small business. Harvard said they never even applied and they got millions of dollars. So hopefully this go around. We'll go to actual small retailers. Who need the help point of question? Isn't Ruth Chris? Though a franchise environment separate owners I now I think she has different locations. She had each one of old or whatever it was each location applied. Maybe maybe that's valid. But they got a lot of money. Yeah I know shake shack was the other one. That was a big name that got criticized for taking money And then just yet they did their. And that's the thing they're now able to give the money back which is Probably the best thing Since a lot of small businesses are really hurting right now and then to wrap it all up The reopenings I know we're going to be talking about that in today's show says is the best place to kind of wrap up the news. Update in In Mary Liz is Home area of Michigan and Outside of Detroit General Motors Fiat and Ford are resuming car. Production in Detroit starting may eighteenth. So it's it's a little bold but probably a good move For for the economy especially in the beaches factories are as bold. It's bold move in the factory as as it may appear because I think they've really figured out what they have to do to keep their employees safe so I I don't think that going to work every day in a controlled environment by some by a big company like that nearly as dangerous as Georgeanne going down to starbucks to her Internet connection would work. Yeah I think and that's what we're GONNA be talking today. It's really all about. I mean protecting your customers and protected employee's so nineteen states are set reopened by early May Illinois. Isn't we're under lockdown until may thirty first and they just passed Illinois last week that non essential retailers could open up to curb service. Can't come in the stores but you can do curve service up until last week. They couldn't do that and they also passed this Friday anytime we're out in public and we're not in a place where we can social distance. We must wear masks so there you go. So what's going on out there right now that it's all over the place? I different states are doing different things. Different cities have different rules. You could be in town and the one right next to. You has one rule and you don't have a rule it's like it's like it's like the hunger games who's GonNa who's going to be out in front. So the non essential retailers can now provide curb service and remember before all this started. We were all over bogus. Buy Online pick up in store. Well now the new turbos Bo Pack Feo. Pac Buy online. Pick up at curbside and right now bow. Pack IS THE NEW BOOK. Implement the so. Here's what we know from all the conversations we've had with retailers. Mary lived. We've had this conversation with you. You've had other retailers retailers aren't sure what to do. We don't know we really don't know what's going to happen when stores do. Reopen are the customer is going to be ready to shop or are they going to be afraid to are the staying home rules and social distancing How long will baby so recommended by experts and governor officials? We do know this that when you get the okay to reopen your store. He wanted to start slowly. Have a soft opening open for a couple of hours to make sure that you have everything wind up and sanitized and policies in place and all the things that you need to do because there are so many new things that you need to do now to re open your store. You can't just run in the next day and opened the door. And say hey. I'm good to go No shoes no shirt. No service has been replaced by no math. No Service on the other hand. It's a new fashion accessory. Expect the new. Headband is reading glasses. You're going to need forty five mass. So they've match all your outfits. There's always telling masters are absolutely are they are like you give them like they look like half of your faces of skeleton or big lips or they're on order your. Amino when you get because I want the newest here. Here's what I think's going to happen. George I do think that you know you've been are open to be careful because you'll want all the is dotted T.'s. Crossed and I think that we're GONNA have a consumer. That's going into stores that are going to be looking for new cool things because they WANNA be lifted. We've got a customer. Now that has been neither the right to get the excitement shopping and see cool things and they know what you look like when they left. You can't look like that when they come back. You know what? It's gotTA BE A new environment. Editing Energy Environment and and so. I think that a lot of people I saw have been unpacking boxes all during this in working in the store themselves as ours but I also think you gotta be very very careful a minute you step up to the front door of the store so to speak. It's got to be an exciting kind of almost disney environment. Where right now of never sounded before but but I think that that's the critical point. First Impressions gotTa be really a great impression right now. You cannot go into the store. No I know that Dominica that good minute. They reopen the midday. So right now. We've been talking in our podcasts and webinars the for the last five weeks about how to merchandise the front of your store and what your windows and he's like etc last weekend this past weekend my husband and I went to Long Grove Illinois. Which is a really quaint shopping district in Illinois and there are lots of stores there that were just closed and when I look obviously but when I looked in the windows there would just pile of boxes and merchandising crap right inside the door now. Maybe they're packing. You know. Maybe that's probably been covering your windows because it looks. It literally looked like a tornado had gone off and most of the stores that I looked in. Well I think you'll see in many places up there. Lots of people walking so there's more foot traffic and a lot of areas. We're in downtown on Main Street and we've got more people walking by than we ever have. Yep We gotta look good when I look in the window and I'M IN A. I'm in a similar area with a with a lot of foot traffic traffic and we have You know a lot of people on the streets and we have a good main street if you will And there are some funny signs. There are people who are Making light of it. But but at the same time you know not being Upping Steph. They have some funny signs in the window. They have to be closed at might as well make the best of it with something funny in windows that people will remember so if they go by again you know maybe it will come back to the store when they can something broaches disappear longer was doing this thing called. Stop pop and go shop top ago so you shop online or your phone in your order you pop into the store pop. Open your trunk and then you go get people in there. You know I think we're GONNA for sure. See things like plexiglass shields at cash wraps and we're GONNA see boxes on the floor that tell us out of social distance. I read an article Mary Liz. That retail consultant was recommending. That you take all of the merchandise off your floor and put it in the back room that everyone thinks is put it in your back room and then just set up a showroom where you just show one of every item. I suggest he should get a different job in a line of work for which is better suited as exactly what I thought. I is a rough hewn retailers. That's that's a lot of this is going to be dictated by the customers. We'll we'll have gloves. Expect him to come in here wearing gloves. I don't expect him to touch things as much. We've stretched out. Our merchandise. Were not as jam packed. Is We usually are to make it easier? But we have the benefit of really a big space. Whatever whatever size your spaces anything you can move around now. Even if you haven't been getting Richard is for the last four days. You got stuff there you can shake it up moved to the front of Brown dust it. Make it look. No 'cause they haven't seen the stuff in six weeks it's a lot of it. They're going to forget that you had but you WanNa look alive and vital and the music pumping in the a fun place to go. How we're going to deal with how many people have in our stores at a time is certainly an issue that none of us know the answers to various well. That's interesting that you bring that up Because I was reading an article from Bloomberg that came out yesterday that to top trade groups. The Retail Industry Leaders Association in National Retail Federation. And I know we're going to kind of bring us up later but maybe I'll bring it up now because it's pertinent You know they're working with some of the big boxes Walmart target and best buy and they've basically gone to the government and said rather than state by openings. They would prefer to open all of their stores at the same time and have the same guidelines in place for all of them and have something uniform rather than piecemeal it -at's that's interesting coming from some of these big boxes and with the powers of those two associations behind them and one of the things that they were That they put on the requirements lists of reopening was no more than five customers per one thousand square feet of shopping space. That's pretty common. I'm looking at their report right now. We'll be on our retail adventures blog. By the time. You hear this podcast. They go through all three phases of reopening restore the first one is allow e-commerce contact lists curbside pickup and in home delivery to was reopened. The source of the public with social distancing protocols and reduced occupancy and phase three is established protection then lift all restrictions so they have a pretty good checklist for your store. Entry void that. I think they're doing that in Georgia at the nail salons in the hairdressers that opened the movie theater. Yeah you know what what? What was the thing we read about today? There was on retail wire. Today they're they're coming up with a new way to standardize entire buildings I forget what it's called but I I thought we've been following very closely. What's going on in Las Vegas 'cause rich and I work in Las Vegas an awful lot. There's a lot of trade shows there and I've been following what the casinos are doing. And how they're preparing and getting ready and servant so many leaked documents from the casino and they're talking about the big thing that came out yesterday was mgm. Grand is talking about sanitizing rooms. So you know how you have. The toilet seat sanitized for your protection. There's a strip of paper. They're going to do that on hotel. Rooms where the. The Room is sanitized for your protection. So you know I I. It's everybody for themselves so far. There's not any. There's not any big book of guidance. To some of the most important things for our independent retailers is not to overreact. And not drive yourself crazy with trying to do everything in worried about every single because you can't until with the right thing is to do. I think that there are lots of people who are going to go. Launching off into sanitizers into all sorts of stuff that will then prove not to be worth what little money they have had just wasted on it. You know it's all those Osama's how many how many phone calls have you received from people that WanNa come in sector store. We got three today to our office. Man I haven't had any really. Maybe they think we're clean. You're getting telemarketer cleaners. We're going to refer you realized you know when you call get over in Michigan. You know what I saw in the New York Times. It was It was a crazy picture in Atlanta Barber shop and the guy opened and he's making his customers. Fill out a waiver that says if you contract the corona virus basically by coming to the Benthic. They're not liable which is interesting at other retailers. Doing something like that or is that a little excessive. I see people who often have a grip. That isn't as tight as maybe it should be saying. What about liability? And then they get nowhere after that they just start screaming. What about my ability so? I don't think that that's something that I'm GonNa worried up right now. It'd be pretty now to take a court and convinced them that I got this in. I got it in that particular store. I think that won't be the pretty hard sheldon to crack. But it's not a guy that doesn't have any legal background. I I you know what I really believe. This is like another first date for a lot of people again. In other words you know they were going to having a great time in Austin it all stopped it all dried out and I think there's a lot of enthusiasm for this to get out and then to be entertaining the retailer entertainment. Just the YOU'RE GONNA go in and buy tons of goods. They're going to go in and just breathe the excitement in and I think that's what people living in Mary. Louise I know because I walk through your store. Virtually about a week or two ago I think it was in. You took US ruin. You know when I when I saw what you did in the store what you do in the store really all the time but I thought man perfect signed for the front of your store was waiting to see what we have in store for you. What what a welcome back sign. It would look better now than it did when we did that video. And so you're GONNA win. You'RE GONNA win. I'm not saying you're going to break all sales records but you're GonNa win the broken off of the last six weeks. I'm not surprised. Good surprise. Look you rich love way. Do we have in store for you? Oh I do think why because it. Who else can challenge that? Nobody can change in its run. Oh we did a very unscientific poll about one hundred retailers answered. The poll one was if your store has been cleared to reopen aside from sterilization and social distancing which guidelines have you been asked to follow guest response was there haven't been any no response whatsoever to that question. Some a couple of people came on and said they have not asked us or told us to do anything as your state Mary Lou. Nope rejects. But we're only legal now for curbside pickup and shipping and our restaurant. We've done the same thing. Take out before but our chef developed a series of Menus. Three Dinners Forty Bucks. That are fabulous. They're designed to travel not so he really. What our customers needing. How can I serve them? Rather than what am I trying to get you know? How could we increase sales? What what would Georgeanne like for dinner? So she can get three meals with soup with deserve forty bucks you can either pick it up or we'll deliver it and it's kept re cooks and two from the House people working for six weeks. We did over four hundred meals at Easter art wild. So you guys listening to this. What can I do to serve my customers? Not what I should do to be making money. So that's that's really and I saw when you did that. I thought yeah. You Bet you not around here. It's all right but I think with in retail always if you think about how do I make my customer happy? How do I take care of the charities that we serve? If you think that way I it always ends up with sales if just how am I going to sell more stuff? It's not as much fun as you think about. It is looking at the way. Or how long have you been closed at retail closed since March sixteenth? Okay so since March Sixteenth. You've had goods coming into back door correct. Time were the case. Is what changes have you made in the store especially like up in the front of the store? Have you done anything like that? Well we we were an old roller skating rink. So we have a giant wooden floor which we polyurethane fifteen years ago when we were getting open so we took this opportunity to completely re polyurethane debt floor so the end of last week basically Restore like somebody had picked it up shaking the building. Put it back down so there we've had to move every single piece of furniture every fixture every everything found dust. Kittens as big as my head was fabulous. Now we're completely redoing. Oliver vignettes Janas going through and going. It's a whole new. Look reading things out so that into the living rooms. You're not as close together. And then our feature table in the front will feature something we don't. We haven't figured out what it's going to feature yet don't know when we're opening that changes of course we have either ten foot table in the front. That changes constantly data. L- look fresh and new but we're really going to have a whole new looking store because we'll never get no god. Hope we never get an opportunity like this when we can do. These mea much drew trout. We completely repainted inside the building rebuilt. We're doing customers yet. They don't like the smell dinner. I don't know why use the word opportunity though you know. 'cause 'cause you're seizing the moment kind of you know as unfortunate as it is to really revamp what you're doing cans for a do over. I'm vacuuming out my basement so mary. Liz have your people that were you have received. You've done inside the store or we've got four people on staff and I don't know how we're going to bring people back which is another problem. Many of us are facing. We have a number of employees are making more money. Thanks that six hundred dollars a week on unemployment than they were making for us. Yeah so I am afraid that some of them. We pay fairly well. We pay fifteen dollars an hour where we try to get a lot of our staff and hire. They're not gonNA anyway. I don't know if we're going to have trouble getting some of them back. Which will be an interesting challenge at least until at least until the rundown right? Yeah there's a CNBC article that You know a lot of people are facing the same issues where their employees are actually asking to be laid off a trend that happened. My friends are making nine hundred dollars a week staying at home. What am I coming? Workforce should? That's another challenge and that's going to be a little bit of a challenge with the GP. They want us to employ everybody at at the same levels which is a problem because it brings more bodies into the store than you need financially and also brings more bodies into the store breathing on everybody so if I could only have five people for Thousand Square Feet. I don't want to waste any of it on extraneous staff. There's a lot of things about the stuff that weren't really thought. Perhaps all the way through through all right so the next question our poll. You knew sell clothing so this'll be a big one for you too. So the question was when you reopen your store will customers committed to try on clothing eight percents the Yes twelve percent? The no the next question was had been instructed by your state or community closure fitting rooms twenty nine percent yes. Seventy one percent said no. What do you think's GonNa Happen with people coming in to tranquilize near store when you have the ability to reopen? They're gonNA come in. They're gonNA try on clothes. We're GONNA steam them and you'll see something about this next few days when I get the website together there is a if you steam it to a certain degree. It'll kill whatever on your clothes so we'll let them try it on. Then we'll steam everything. Should we get a return? We'll see in everything an defeating rooms. After somebody uses it will wipe them down. I'm expecting that's what what's going to happen. Is People will buy stuff and take it home and bring it back. I think the home and we'll steaming put back on the racks that that's another thing with returns like like here. The Finney rooms are closed at target. They're close at Walmart where I live. But what Pete what's happening is that people are trying on the garments on the floor. Here you know about that not going not going into the Changing rooms look like a fashion show. People get excited I just say screw it and they just twenty five ladies in the in the department and they're just trying stuff on we only have rooms and two bathrooms. So if there's a line you're probably not you're probably not seeing sending there in your underwear. Jason but might have a tank top on and you take it out. I think I didn't. I didn't ask that question. Yeah I can see it in your face. Twenty five year olds here. Thongs chain rich go sweater back on song. Try a pair of pants. I I certainly hope that all the stores Are like you to be vigilant enough to have signed Prepares your statement degen. You're safe here because I think some people are going to say. I don't know if I want to go on a fitting room. I don't know who's been there before. And so you're telling them yeah. It's really safe where sanitizing were steaming. Were doing things that that's A. That's that would be a brilliant move this just another assurance I can shop save. What are you doing in your bathroom? Your Business Oh sorry. Once you have like a miner's hat would lights on you know. We've we've gone we've got. Why would we will wipe every bathroom and asked people to sanitize after themselves and we will clean more aggressively. What is the Restaurant Business? Which is going to be the hardest hit more than the rest of us. There are so many restaurants are tiny. And to enforce social distancing. They won't be able to sell enough dinners open all they're going to happen. They're going to have to continue to carry out. That doesn't work for everyone because carry out really hard business. So we're GonNa see huge attrition there. I'm sorry I'm on. I'm almost afraid to think of that. But we have that region who are making more now with online sales and curbs than they did when the stores Rovan which is unhappy with not one of them. Business is going to have a nice bounce. Because I think there's a lot of people who are at home going. I hate this. Oh Oh that's me I started. You know I'm a visual merchandiser store designer. I have to be moving stuff around. I Rearrange Hotel Room. If I'm going to be there for a long period of time I mean I moved the furniture you I have already moved furniture for my living room into my family road. And I'm changing. We have an office downstairs when my husband has a study upstairs. I'm already trying to make one of the rooms into an office for me. I can't stand looking at the same and I keep thinking. I'm just going to run down to Tom. Good through I'm GONNA run over and I stopped myself every time and it's not the same getting an online near this question for you. Now you you're gonNA open your store and it's going to be beautiful and I believe that because like I said I I've seen it. How long is it before the promotional signs? Come up and I don't mean to turn it into a store. But how long is it where you start to get back into normal mode of signaling to people in a more aggressive way without looking like you know? You're you're trying to do that but they don't have a problem with selling people in excessive way. I just WanNa make them happy so we will immediately are closing department is we just earlier is the biggest issue. That's all going to have to go on romantic markdowns on a little concerned about facing all the other stores all the department stores some. We're going to open just to liquidate and close. They're going to be firing to repeat. Does in every one of the things that we have to out pours. I don't want anybody to think that now that we've reopened you're homegoods or EJ maps for a constant markdown place. 'cause we're not that's not how we built our brand and we we aren't so we will have stuff that we sell on sale but will be very careful about how we present that. What if you're ready for new grass rich? This'll be attempt to get this one Michigan. Go blue nobody there. Aren't you are? All big retailers. Have been doing lately. It's a Nordstrom last week. Sent out an email blast they they do sell twice a year. Send out an email blast seventy percent off your purchase. So I think they're going to try a lot of we're GONNA try and get rid of a lot of wealth still online. While they're in trouble nordstrom trouble I think they have a year of cash I don't know if they've downgraded I know Penney's macy's was cold was Neiman Marcus is going into bankruptcy but I don't know if it's seven or eleven you know they're all in trouble. I think that we're going to see a nice bump for the independent retailer at the end of this. I think we're GONNA SEE PEOPLE WHO WANNA shop local. And what is the people who gave me giggle while they were host and I think traffic in the malls is going to be able to say. I have to say macy's has to be saved. Wouldn't you may be Herald Square store and the Thanksgiving Day parade? I can't imagine a world where those things do not exist so You know department store girl. I love my independent retailers but I also love department source. Because that's where I started so around. Think that's more event long. I mean Allow these things are event driven rate? what you just described to were events. They weren't necessarily shopping experiences. I know there's a shopping experience tied to it but the those are events. I think what's parade without me? Sure sure the storefront What's really interesting is like like what you just said Mary. Louise Into the big boxes are struggling through this. In a way that it's giving an opportunity to some of the The small independent who were set up for this in some ways with an online ecommerce platform or being able to show their store or in even distribution wise Amazon is having a lot of issues right now. shipping there should not shipping Non Essential goods. So there's an opportunity right there Shoppers are looking for other places to go and sometimes they're going either direct to the to the manufacturer in many ways or they're going to these independents who were set up for e-commerce so it's kind of leveling the playing field in some ways that That it's interesting You are definitely GonNa see the uptick erasing. It also remember that buying stuff and shopping or different issues. Buying stuff is when you need a toothpaste or you. Whatever it is you go online and find the best price on chopping is when you're searching for something you're looking you're trying to find the best one and it's part of the experience and it's it's an adventure right that's doing. Oetzi was doing Poor as going into this had been struggling for a little bit And coming up throughout this pandemic I've been seeing Thanh coming from patsy about their stores doing well again So that's pretty interesting and as a shopping experience as a shopping experience because you look around for stuff. Amazon is buying experience. You don't really shop on it. You just go look for new. You wanted for Prime Day. Get whatever fidget pushing. Maybe one of the key words in this entire reopening of the retail world is experience. Tell me in ten words. What was your experience when you walked into store in ten seconds? I think that's important but I like that. You know George adults a good point. I think I'll tell you what else you're going to see because of what we just gone through. It's going to be a repeat of the early two thousands and there's GonNa be a lot of retail space again available at probably fairly bargain rates that that'll house retailers for another two years in those people find out retail isn't an easy ball game to play. They'll recycle the business again. Because that's exactly what? What do you really think that there's GonNa be more retailers coming into the space though right now after the pandemic we're putting people out right now? Is there a lot of people that could not stomach did not have the ability to stomach what they just went through Glen capital right now though was capital to spend on something like that? You you think there's too much capital. No I'm saying I don't think anybody has the capital. Well that's what I'm saying. So it's you know it's GonNa there's GonNa be a flash. I'm not sure what you're saying rich. Do you think that after it? Lots of stores close and there's all the space people will start to fill it with new retail. I could do. And here's why do is because landlords do not take a kind look empty space so if I was second while I yell at my daughter's fifteen you first prize getting fifteen bucks a foot and I got nobody in that space. I'll take you lovin it. Sometimes it might be a percentage over whatever the case but we did that in two thousand and eight we. We filled a lot of blank spaces and they were Dingli. What's going to happen? In the short term is at the local mall that have had empty stores. Beforehand are now going to have more empty stores. And they're going to be filled by those retailers who have homemade signs. That's what I'm not going to be. It's not gonna be it's GONNA be chained source coming back and it's going to be somebody who's always wanted to open up a shop and she got cheap rent at the local mall. 'cause tempe that's what happened at like. Strip malls. George. You know in two thousand eight right. Go to space and then to space you think though that showcase stores are GonNa like make more of an emergency because like what they're doing here in New Jersey with toys R. US. You know toys R. US came back as a showcase store. And that's it It's more experiential you can go. You can walk in with with your kid and you can play with the toys. And it's really more showcase related. Yeah I don't know how many are you can put in the same block. But but I'm sure I'm sure there will be showcased but let me tell you something you start arguing about ten and twelve and fifteen percent of your income is going to pay rent your margins now are getting really sick and if that happens you're not gonNA play that game very long. Is going to catch up review so retailers have got. It's it's all about. It's all about turn the oven to resell the products and get it back back in again. That's the key you know those showcase stores. They were cool before this happened. And I'm sure they'll be cool afterwards but my mindset right now as a consumer and I don't think I'm alone my mindset right now with I wanna see I wanNA have a big selection I want to. I'm not going to let my. I'm not gonNA let my grandson go into one of those showcase doors that has a lot of toys and you know games and things for them to do and touch everything. He can't know any might not be able to do that for another four to six months. You know we were just in. We went to in our F- show in January I went to Hudson yards. And they have this really wonderful store. There called Camp and camp has all these experiences. And there's a little cafe and there's craft rooms and they had this one really awesome those pillows with the sequence and you push them one direction and then the other what the Call Mermaid. Burr MADE SKIN. They had a whole or put mermaids pillows and funeral homes. Calm people down Anyway they had a whole room of that three-sided room. I'm not going in there now. I don't know what's in the sequence. I'm not going to let my kid a ballpit and just so. I don't know how those experience stores are GonNa do S- about-turn it's about-turn no question about it if you don't turn it you can't pit around. What are the other issues with the online experiences? It's very expensive to fulfill to ship. You get stuck into free freight in your margins this point. We're not looking at ugly things like margins were just look at any way we can police our customer and get some stuff out the door right. Now that's what you should be doing. The online experiences labour-intensive and then at the end of day will look at the dollars. Go solar south. Yeah have you in our poll. One of the questions was. Have you been instructed by your state or community not to accept returns? Twenty nine percent said yes. Seventy one percent said no so I heard from customers at stores like target Wal Mart or not accepting returns in storage. You have to send them back. Have you had any conversations like that about return for your sore? We've already? We've always had a very generous return policy and we will continue to do so. I don't WanNa make any more rules and a half to and what I probably will do with. Our customers is instead of charging them for goods. I'm GonNa take stuff on approval will ring it up into register suspend the transaction. Because what I don't want to do is send you out with a thousand dollars worth of clothing and have you bring eight hundred dollars back and I have to pay the processing fees on the whole thousand so I think we're going to do a lot more. Let our customers take a lot more stuff home? Try It on and bring it back. We already do that with with furniture. You can take it and try it without paying out of here you can. For how long can you keep the furniture for the Bar Mitzvah? We generally say forty-eight hours do that around here. That's why you're homegoods. That's your problem. We don't have a store like yours around here honey. But the part of the reason is you look at the cost and if somebody takes a chair home to twelve fifteen hundred dollar chair if I start mastercards clip me for that and I don't get it back when they return it. So that's a good point. A lot of retailers have extended their return policy from the usual thirty to nine and I think at some point some retailers are gonna get a whole pile of things returned. We do thirty except if you get here after thirty we still take it. We're very sophisticated. You're a good retailer but I think that saying thirty days is certainly plenty of time. My favorite is when somebody comes in. They're ready for a fight. Well I mean I was. I was in Palm Beach and and then you tell them yes and they don't know what to do and sometimes they keep fighting after you're gonNA take it yellen took my. I was customer service at Kmart and I'm sorry. Oh Yeah I had a lot of those. My my favorite with someone trying to return a book. We're we don't have return policy on books. This is library and It escalated but yes I have many many interesting blue light. Special special stories. That's not. That's where Jason got his start into being the. The industry called the Voice of God voiceovers attention Kmart Shoppers Fun. Fun was the hottest blue light special seller. We had socks dollar BEN SOCKS I dunno it was kmart so it was probably like by one sock at the other half okay. I'll date myself. I really miss those God. Awful submarine sandwiches made right in the front door. You remember that I smelled. Oh my goodness smell of Kmart remember that now. Mary Louise Usurp Popcorn and near store right so it doesn't sound like no we do. Not You don't have. Somebody reported US TO HEALTH DEPARTMENT FOR UNSAFE FOOD HANDLING PRACTICES ATLANTA LILLO. Because you know there's a lot of popcorn faced food disasters. We used to have coffee and popcorn at all times but we finally gave up. Interestingly enough every coffee pot at the hairdresser every popcorn machine evac hardware store. That's all illegal and the health off. Yep It's all unsafe. Food handling health. Departments tend not to do anything about it unless somebody calls but then once they call you are stuck so in order for your top board. We have two three compartments sank. We have to get a new boiler that heats the water hotter than you need to. We need to. There's a whole bunch of stuff walkw- machines at hardware stores and at sears. Not Working for well. I learned something new today. Rich prizes learned something new. I wonder if OTAS spunk. Meyer would come under. That would preparing it. That's the kind of homemade cookie. We used to make their great. But we're serving it or serving it in a Unsafe Environment Nam cookies that we served millions of them so hungry right now. We have kids. Who would little girls would roller skate? Around on weekdays and served hot cookie on weekends Syrup. Popcorn and hot coffee is coffee. It's just be entertained. Fortunately Roller Skating Rink closed. A rate knows where to learn so we can't find any who can skate anyway except my daughter who What what what are your uniforms in your store We try to get our staff to wear stuff that we sell. Oh isn't that a good idea? And we often makes him. They can wear anything. That's in the store. They can model it for the day. We sell a lot of stuff off the bodies of our voice when I worked for a department store and when I worked for a couple of specialty stores you had to wear what was on the sales floor. You might be able to get a pair. Get Away with a pair of random black pants but they gave you no extra discounts. The chain stores did because there's nothing worse for me to go into a store and say I really like what you have on. Where is it will go on Amazon? Get Out of the store. The problem with Having them fight then you run out of the inventory so we found that it was a better deal to have the model. What's in sale now? So that I can take off of my body and sell it to you. We'll let you but I worked for the gap and they had you know that's a different story. How many how? Many tens of thousands blue work shirts did they have. Any you know. On the sales floor in the seventy s the argument the independent can be very strong in a marketplace. Yup they can be so. Is there anything else before we head into wrap up Mary? Mary live that you think it's important for our listeners. Who are primarily independent retailers? To know about get what? I think is important is first of all we're most of us are going to get through this or we're not but it's there's going to be an end to it. You have to try to maintain your cheerful good nature because people don't WanNA committed here. How miserable you are because you were closed for six weeks you want your. You gotta remember that our guest coming to see us because they're looking for an escape. They're here to have fun. They WanNa play with something you know whether they're looking for craft but they're looking for that interaction and I think we also drive ourselves crazy thinking about sanitizing everything every thirty seconds and I think it's going to be self leveling I think as we go we'll figure it out but since we don't have any direction yet it's terrifying so take a step by step in. Don't don't go crazy till you need to stay out teenagers. We got kids to drive US crazy. We don't need this too. I'm just so glad that my kids are still in school that I have to be home. Schooling them and trying to do my job. My daughter mccomb came to. I think she thinks we're GONNA die. She can't take care of us. That's Nice it is nice. I tried to. I tried to get my son to do that. He's like Yeah Mom's not going to happen less than saying social listening before we get off. Would you please be sure and give us again? The name of your store in the City Leon and Lulu in Clawson Michigan. And if you'd like to go to Leon Lulu Dot Com you're welcome to watch Liana Lulu television. Which has a bunch of our videos and some of the nonsense that we have been doing during this particular shutdown and very shortly our most exciting new initiative drop catch home butter contest. This pure we realized much to our some shock that we don't have a jingle so we are starting a contest to write a jingle for Leon Lulu and by May thirty first. We'll have a winner. Somebody's GonNa win a thousand dollars in a big box of Liana Lou dinner at the restaurant and bragging rights for having written the Liana Lula Jingle will you share the entry some of the entries with us and we can. We can share them. That'd be I think we might have a sideline that if you don't do one you could also do lipstick to your favorite. Jingle Stamina Fun. I'd love that had cool. The Jingle is such a lost art. They used to be so great. Well thank do. The research on Jingles and your head will be spinning with your worms for days a week for us. I have a jingle for every single thing in my life right rich. I mean they jumped. Oh my God come out of nowhere. My my nephews are like mom. Why does aunt Georgina Emma Song about everything? What was? Maybe I'll enter with convention. Was it that we were going home in the gun in a plane was filled with the conventioneers that we we worked with in? Let us hear the Jingle now the National Journal directors and it was a jingle about my cat and and they were singing along. And I'm not seeing that here. This is not appropriate. Venue for for the Jingle. I thank God for Mary Liz last night and again. Thanks for including me on this. Thank you so much. Mary lives. It was really great to me. You and you on the podcast so Mary Liz and rich and I are going to be compiling all of the information that we know about getting your store ready to reopen and that will be up in the next couple of weeks. Probably both of our websites. I would say absolutely. Yep Right now in the meantime if you go to our retail adventures blog the address is retail adventures blog dot com. We have posted on their kroger. Grocery stores has created sharing what we've learned a blueprint for success and so they put together a seventeen page booklet based on what they read there. Yeah it is from their vendors and and from the what they learned in their stores best practices to help other businesses take steps to develop protocols and procedures to reopen safely. And it's really good and the other thing that they've given it's free the thing that you have a link to is. They've made generic signs for every single kind of sign. You can think of in store washing your hands. Social distancing Touching merchandise every single sign. You can think of and their pdf files. You can download them and print them to use in your store so you don't have to reinvent the wheel and they also have a couple of jingles on there so you can play over not jingle a couple of recordings that you can play over your intercom to remind customers have back up so that all of that is available on our retail adventures blog dot com. And shortly we're going to put up that checklist that the retail industry leaders Association and the National Retail Federation. Put together the three-phase checkup checklist. So before I turn it over to you Jason to bring us home one thing we know for sure if you're doing really well and online selling just because you open your doors back up you cannot back off online sale. You have to stores now. And until we get back to some semblance of normality GonNa be like that a while it. Don't take away expectations. If they expected of you. Then do it. If you've always done yup more gives a more religious thank you. That's a good point guilty more so one of the things that we forgot to tell you about the rich and I are doing for twelve. Nineteen is that we have a one on one. Coaching calls so for two hundred and forty nine dollars. You get to one half hour calls a week with rich. I we do it via the telephone or on zoom so. It's two one half hour calls for ninety days and there's more information about that on our retail adventures blog and on our facebook. And if you are not sure where to go how to do it. What your sources look like what to do with your employees sign up for Kaiser and Benders. One on one coaching call and with that that about does it for another episode of Kaiser Bender Inbound podcast. We thank you for joining. Thank you again to marry Liz for joining us for the podcast today. You can find out more about her store. Leon and Lulu Dot COM Recommend going to it once you are able to and you can also find out more about Kaiser Vendor and this podcast that retail adventures blog dot com. We are available on Apple Music Apple. Podcasts spotify stitcher Google play and a bunch of others that I'm forgetting we're all over. You have no excuse path to subscribe and you have to listen. And you have to give five starters there you go so thank you so much for joining Send US questions. We'll answer them meet. Promise Lady Okay Take. Care of a region. Stay safe thank you.

Mary Liz Mary Jason Weiner George Bender Mary Louise Mary Lou Michigan retail adventures Detroit Illinois Amazon New Jersey US Clawson Michigan homegoods Mary Thousand Square Feet Kmart
35. How Parachute Took off | with Founder and CEO Ariel Kaye.

Raising the Bar with Alli and Michael

53:11 min | 6 months ago

35. How Parachute Took off | with Founder and CEO Ariel Kaye.

"Everybody welcome back to the bar. I'm allie web taylor and on today's episode we have aerial k. Who is the founder of parachute if you've not heard of parachute it's like luxury bedding and lincoln and like the really good stuff. My one of my favorite brands and in this episode ariel talk a lot about building a brand a lot about her integrity. It's a really good episode of you know it's such a great founding story process. Yeah she's the company to the founder and ceo. And i think you'll find this episode really interesting Because she's really pushed hard push through and even some things we record this. You know a few months back. And they've really impressive persevered and push through an opening new stores during covid in austin and in dallas apparently texas. Everybody wanted to check out a pair of shoes or you can go to one in taxes. Also she did just reopen. La one with new guidelines so super inspired by our home for dreams initiative awesome. So they where she's personally mentoring. Someone's black on business product centric business with capital advisor meetings and random fish. And all the things that you need and putting grant anyway just really mentioned having a two. So she's a powerhouse listening. We think you will love it. Welcome to raising the bar. Area kaye is here with asia. And i talking all about her beautiful and luxurious company parachute that she launched. How many years ago Six years ago janoris nerves and go launched congrats. Yeah almost six. And a half years which is just filed. Well welcome to the show. I know you. And i have been in the same circles for many years We i feel like we've so many friends in common and i have been in many of your stores. You have beautiful stuff. I'm anxious to hear more about how you got started. And how you got in this business. And i'm loving the bed behind you. Which obviously all your stuff success only room in my house with privacy so works despite why who else. Who else is there. My husband and my fifteen month old daughter and bernini is actually still here so We live in a small bungalow. Where in like eight hundred square feet so it's a charming four covid now. It's not being area of town. Are you in. Were in venice. So alex vanessa bungalow. Which is lovely. Were very fortunate to have a big backyard. So that's helped a little bit know germs of space. There's a lot of negotiation that happens throughout the day about who gets wet space and sure we're all good at allows he asks me to. Yes we're tied for those who are listening to this recording Late april and were still in cova time. So it's part of the The context is even for alien. I you know when she's got a couple of boys one of which is here with us on and off and then i've got a couple of kids and they're here with us on and off so either very little minor little minors six and four almost four. Yes so we do the trading. Who's going to be in which room now and then setting up the rules about what. What's flights thursday. Get to go up or not negotiating with terrorists and we love them. So maybe i could frame out the combo right so obviously we know you. We know of you. We know of your products. I think i probably i parachute maybe on another podcasts. Had done enough. You guys advertise was podcast. Yeah yeah and so. And i'm a huge fan of him. So that's why. I heard about yours and i love his ads by the way. I don't know if i'd be curious. We could talk about how you guys do those. Because i love create He he is the quintessential creative around the ads. Which i think makes it more engaging. I'm sure i know for me as a listener. So great i heard about you guys There's so many things. I just say that like. There's so many things we talk about right. So and and for us partially will we're always up to is really honoring what somebody's built. You know deserve your six years in. You've done what most people can't do or won't do which is built successful business. Know lots of great ideas at their. Most people can't pull it off and so you've done that. We want to honor that and hear about what you've built and really the heart and soul behind parachutes and then for the purpose of raising the bar as as we've been transitioning our conversations We also want to aim on like how you built yourself in the processed and like the more of the internal journey of the entrepreneur. Which i think needs more spotlight on is because for those of us that Three of us have tho. Those of us that have built. Something are building something and we're kind of three different life stages you know the the journey internally for the entrepreneur is distinct but but it's not that unique meaning. I think all entrepreneurs in which most of the listeners to this you know what it's like to be comes up for them as they are their lives at their vision as they decide to take on the challenge of creating something and putting out there in the world and so we want this to be a beacon for folks to From somebody else about about what they were up what they were up against internally how they overcame it really we talk about this as a study on perseverance so that's part of like what we want to host during the conversation as we go down the road. Where would you like to where we're doing to begin Well i'm curious what you were doing when i was reading through your bio what you were doing prior to this. And what made you decide to get into this line of work. sure. I am before parachute. I was working in advertising for many years. So not necessarily the most conventional route. But i was on the strategic side of creative at a big ad agency in new york. Were being big brands. Doing a lot of consumer behaviour research really thinking about how to connect with people and how to motivate and inspire focus groups listening A lot of analyzing data but I'd always been obsessed with interior design. So when i was in grad school i had an interior design blog and i started helping friends and family decorate their homes or fun and found a lot of creative expression through that process and Was very passionate about creating spaces and so in two thousand and twelve I was hitting a wall professionally in the agency. World wanted to do something more. Entrepreneurial wanted to be in a smaller hands on environment wanted to see things move quicker Wanted to make a bigger impact and had one of those aha moments that many people do Where i felt like wait. This could be the perfect moments merge my interest in home and design building brands connecting with people thinking about how to differentiate within a product space and then on top of it all the direct consumer landscape was really just beginning. I mean there were few brands. That were gaining momentum. And as a consumer i was really Struck by this new shopping experience in this new value proposition of you know being able to get high quality products at a much more accessible price because people are cutting out the middleman and buying and selling things online and so it was this perfect storm as it often is and You know i. I spent the next few months really thinking about what would be my entry point and i decided that sheets be great place to start within the home because everyone sleeps and there was this connection to wellness and taking care of yourself and Never been digitally native home brand. You know that was creating a manufacturing on products and so the rest was sort of history you know went visited factories and got the ball running rolling and so just for people listening. Can you kind of run off your stats of what you wear your out today. Sure So today Six and a half years in were really a home lifestyle brand We started with sheets. And do they covers in pillowcases in two different fabrics. And now we're really in every room of the home so bang Well steve acres pillowcases. Decorative pillows throws we sell a mattress. We sell all of the insert products. We sell baby products Crib sheets waddles pilla. Sorry what we do sell toddler pillows. I'm hooded towel. We saw tabletop We sell rugs We're getting ready to launch. Even more product henry brick and mortars right and then every sunday mortgage stores so across the country and prior to things shifting. This year we had an intention of opening almost ten more. So retail is a big part of where we're at today And we also hospitality business which is a smaller but growing part of our business or working with a lot of gucci hotels now to provide towels and sheets than robes which is a fun and into no way to get to know a new customer. Yeah it's a great way to get people in to have never heard of your brand to to get comfortable with it literally. So i feel like you went from advertising which is a tough field. My husband was advertising for years. And i know that it's a brutal world for so many reasons object. Imagine i would imagine which is probably why there's you don't want to stay potentially field ever rough did you. Did you feel like that. Was that part of wanting to leave it as well. Yeah i mean look you know advertising. I felt it was very creative. I was able to inside my brain I like the people that i worked with but yeah there was a grind. There was a lot of late late nights. There was a lot of you know. I felt like we came up with all these amazing ideas and then by the time they went they on yell of themselves. We've been a lot of really big brands. That had a lot of legal issues in a lot of legal constraints. And so you know there wasn't there just wasn't like nothing was nimble. Nothing was fast. Everything hard and i learned so much and i find myself drawing upon those experiences often but it was definitely a definitely got to a place where it just felt like enough was enough. Yeah i mean. I think there was a lot of freedom for us when we are creating drive. Are that you know like we made our website dark gray and anybody who looked at it was like this is not very feminine and this is a very feminine brand. Why are you making the website graham. We're like well we can do whatever the fuck we want. Because it's our company and there's a lot of freedom and to your point advertising. There's always for my experience. What i learned about the advertising world is like somebody's always somebody who's not created a great is making a decision about creative the way to basically just like tear you down. You have very thick skin. From what i learned to be advising know that was a big actually learning for me like i really had to detach from my work and i think at some point i realized i did watch detach data. Yeah i wanted to be connected to the work. I wanted to believe in wanted to wear my heart on my sleeve. I wanted to pour my heart and soul and be so so involved. And i wanted to bring it to life and i didn't and i didn't want to be apologetic about any of that you know and I basically was tool like you can't get too attached to the work you're doing and that just wasn't fulfilling for me anymore. Well it's interesting. You know even and i work a lot I i said context is king. And by that i mean you know what these surrounds. A conversation is the is the conversation and just hits me as part of part of what you didn't like about advertising the late nights and all the the grind of it and such but my son's like actually like the future that was going to be there was. What was unappetizing for you because when you sign up to start your own company which means late nights arrowhead rind. There's the grind. There are the late nights but it meant something minded grind. It was it was my company. No it was. I was doing it for myself. And i think it's a very different experience when you're building something that you believe in and that is so connected to you and i mean once i started parachute i couldn't go to sleep like it. Was you know. I i had to stay up late nights like i was so consumed with ideas passion and just like meeting to get it all out and so Yes it's It's a very different experience. And i think that's you now at work is not work. It's fun it's enjoyable and it's exciting so you i'm. I'm curious about that kind of breaking off point you know. I talked a lot of people that have a quote unquote good job. Make good money do something that at least sounded good. Ten years ago They're still doing it. And they have this kind of side passion which sounds like yours was where you were doing this interior design for fun for people you loved and then you decided to go throw yourself into that seem. You can make a business from those passions. Remember that breaking off point and what you know is it always occurs is always needed to make that leap where you dine to get out where you dine to get in. Do you remember what that conversation was like for you. Yeah i mean. I was definitely i decided to pursue parachute fulltime. Probably like premature in many ways You know i just. I i did feel this like all consuming drive and desire to spend every bit of my waking time And i didn't want to be distracted by anything else. And i think i was very naive and i had this idealized version of what building a business raising capital. All of that would look like and you know. I think in many ways. If i didn't if i wasn't so heave i wouldn't have done it Because as the dust started to settle. And as i left new york and moved back to la and all of a sudden realized that wasn't going to get investments ainhoa easily. And that. I had to you know that there was just going to be this like up. Hill battle rhymes like like it. Like all of the A lot of the I don't know just a lot like things started to like crystallized become more clear that this wasn't going to be an easy journey and i was still excited about it but i definitely there were a lot of moments of like a lot of fear heading When what have i done like. I just left the sperry comfortable job. I was making good money. I had a great apartment all of these things now starting from square one. I'm watching my friends get promoted. I'm watching things happen for other people. And i'm like literally at the very beginning of some think. Yeah i mean. I think that first year just like the building year before i launched the brand was you know was just highs and lows every day of like all of a sudden feeling like something happen i feel like i was at the top of the world and then something else would happen. It'd be like why did doing this like this is operatives name so it was did you. How did you go from you quit your job. Had you saved money like. How did you initially get the company off the ground Yeah i raised. I had very little money in savings. But i did put everything that i had in saving in my savings towards the business a borrowed money from my parents Which i then hit back I raised a small small little friends and family round in the night joined an accelerator program which gave me my first Bit of capital fifty thousand dollars. You know And then you know over the past. Many years i've raised forty seven million dollars so We're well capitalized. And well capitalized. But you know that's over the course of many rounds. Do you have a private equity or venture you no. Oh yeah yeah. Yeah and how's that been. Yeah but i mean to get the brand up and running you know it was about. I would say like seventy five thousand dollars sad. I had to you by spectrum. Inventory to get the site up and running. And then i quickly you know. We launched january two thousand fourteen in by march two thousand fourteen. I had raised about a million dollars a seat around so that allowed me to buy more inventory higher. My first employee move into a small little office and And you know kinda keeps things going. So how we so private equity and you have venture capitalist uber as forty seven million. So that's a lot so now you're like a bigger company. I remember when we raised that money. And i was like you know. Holy shit and everything changed. I don't know if it's changed for you but for me. It was like you know now we have a aboard and now we have a lot of like more people watching us not for me when when things got really challenging personally of dealing with like. I'm not in charge. The way i want was not presented a lot of issues for me. I'm curious if it did does free. You know we have really great partners and who have been really helpful. I think you know they've brought a lot of discipline to the business A lot of structure. But in ways. That i really do appreciate you know a lot of processes demented a lot of talk conversations but things that i think are just really valuable at this point for the size of the scale and the direction that ron and the places that we want to go you know and i have a really strong executive team to this is a very much a team effort And so you know. I've been grateful our partners in to our investors We still have a small board. You know we look. I look forward to our board meetings. So we've been raven fortunate. I they dread board meetings interesting to me. this driver. A lot of preparation in there are many many board meetings where works being taken away from the work at hand to create these debt. they're distracting. Yeah but you know we have a good time we Relationship where we go out to a restaurant. We always try to arrest. Started in la. We do that too. So are you the sorry for not knowing this are you. The ceo understood the ceo. And no one's tried to replace you and that's not something that's happening. Well it's not always a bad thing you know. I mean that's why i asked i mean for us. It was like it was a good thing. My my brother was the ceo in in the early days. And you know he was. He was good at it while we were small and nimble and as we got bigger and had to like you know and had all these employees and we didn't know how to do that and our board was very much in favor of that happening in that that was an interesting challenging time bringing in you know there are so many different phases of businesses And i think you know we've been we've continued to bring on you know really top in people especially executive team will drought the team. But you know to help us Continue to grow and Level up and but yeah it's Lots of tricky dynamics that emerge talk about talk about some of the tricky one. Just because i think. I think people are in them. You know. they're in them now. People are listening are like in the middle of some challenges. Whichever ones you can talk about his love to talk about some of the tensions. That are big. Dan that most people don't talk about. I mean i think like you find that talk. Broadly i mean. I think there's just you know the tensions that come up generally are you know as we're thinking about strategy for eight years you know and where to prioritize our efforts you know i think We have off sites where we're thinking about our strategy for the upcoming year and what we want to look at our roadmap. What are the three initiatives that we really believe you know are going to help us. Accelerate growth and that can always bring up healthy debates. And it should you know. I think you know having people with different perspectives around the table. Is he Success in i am a firm believer. I have heart or culture. A parachute is that you know. I am often wrong. And that's okay. You know i am not always right. I don't know everything. And i love being proven wrong Am comfortable with that and so you know but but of course there. Are you know people get people are emotional and get an are passionate and so You know as you're thinking through what what we should be doing where we should be focusing on. you know. everyone's got their own agenda and and the things that matter most to them and so you know it's kind of but i feel like there's were you i'm curious. What have you been wrong about that. You held onto for too long based on your own pride. I mean i've been wrong about making you know thinking about whether or not we should invest in a certain channel or you know how we're No thinking about products or their names. I mean there's been. You know. I've i i like to share my opinions You know and if other i mean. I i truly do love when everyone comes around and says actually i don't think we should but yeah i mean i don't know i i'll let you know something better off and come back to it. I think it's just a natural attention especially when someone you know is in the ceo. Seat off. I think the feeling of i got to know what i'm doing is both real and a temptation. I guess there's a story about it as well that might that might actually hinder themselves and hinder the team and hinders that imposter syndrome. All the time and you know you know that's a very common thing That everyone feels Throughout their career especially in leadership roles so yeah there are there are definitely there plenty of moments of doubt and concern and you know having these kinds of natural emotions pop up especially as you're growing and growing fast. Yeah how did you. I mean. I'm curious about as you built your team out. How did you prioritize. Food a higher when Did you ever watch that. That call just curious about how. You decided strategically Doug to build the team. Yeah i mean. I think you know So i launched parachute alone And then may might. I hire about three and a half weeks later. I am a creative person. I am a vision percent. I am a brand person. I am not a person. I am not a planner. I am not like in the weeds. I am you know. I love looking at numbers but i i need them presented to me so that i can understand them So you know. my first. Few hires were people that could help with inventory. Planning people at work could help me with modeling with projections with scenarios. You know all sorts of things that were tied to our finances and you know and then and then we. We built a small team. That could handle those kind of functions and then we consider soil and you just said we built a small team was is was it away or was it a you mi but then so those we people the early people also the end are those we then took it to the next level and then we decided that we wanted to test marketing so that had never been done before and we were not we only done. Pr we'd never done any paid marketing. And so you know all of a sudden. We wanted to invest marketing. We had raised another round capitals investor marketing and. I wanted to do that in house. I didn't wanna work with agencies. I really wanted to build a small marketing teams. So like that was the next. patrick hires. fetch you know. I think as you row. Like i i really love i. Love bringing people in house like there are horse work with agencies here and there are we have consultants and things but You know as the business has grown. It's become clear you know okay. Now we need to the business getting more complicated. Meaning an expert in supply chain and logistics. Like we're not only working one factory anymore. We now have three factories like we need someone that can help us there. And so you know there's these moments where things kind of bubble up and ideally you're seeing those one step ahead so that you're not kind of in that you know flailing moment were like. Oh my god we have to fix this problem by hiring someone who knows how to do this. you know. ideally were looking ahead and saying okay. What's coming up. You know we are now at a scale where we need to really have a data analyst on our team because we've got a lot of data and there's a lot of opportunity that missing by not having someone in house to to handle that so that's actually one of our more. Recent hires we brought on a day in austin a data scientist so i think things kind of bubble up naturally As you grow but you know it's it's a fine line like we've been really focused on having a lean team. A small team not getting bloated. Not having too. Many people can be really dangerous x. So it's really important for us that we've been we worked small and were lean and scrappy but at the same time you know. I don't want anyone to feel like they can't do their job because they've got too much on their plate or need support and so there's it says some you know it's a it's a dance around. You know how to how to get the right people at the right time and you know it requires a lot of communication really and being in touch with the team and and being connected said. Something talks about about like hiring harm before the need. Is there right before strategic about you talk about that. Yeah because it's it's hard because you don't you know like we didn't want you know these people who required big salaries and we didn't really feel like we needed them and every the advice that we were always given was like higher to your point higher before you need them so you're not like kinda behind the eight ball in figuring out. I'm curious though for the for being the ceo and being so passionate. I don't like answering this question because it's very vulnerable. So sorry but like what what are you what do you what is like what would you say if you had to say like the biggest grape from the people who work for you about you is that i i can. When i'm distracted. I am not the best version of myself So you know if i step into a meeting with my phone in my hand and i'm checking slack and checking email and checking. Whatever i am not present. And i am not showing up as i should and something that i've been working on you know and we do a company wide three sixty And there's a section all about me and Everyone has an opportunity to be really honest. And i encourage everyone to be honest to be constructive. And what does that mean is you have like is like is it like roasting. It's an anonymous so once a year notice a big non animus company survey And so there's all sorts of questions about the about the company about are we. Are we clear about our goals. Like dude like how is the executive humor via like there's a lot of different sections on an idea and this is about me and so you know what you know how. I can improve. What i'm doing that i should keep doing. You know what we want to see more of that. I heard that you know people wanted more Like just open office hours or more cross functional. Like just like coming to different meetings. That were happening. So i could see what was going on and i could. You know i listen. And i could be a part of that but the big thing that i've been working on This year and When we were still in the office was just really being more present You know an and. I know like i can feel it. You know when. I'm on their listening. I'm connecting you know. We can get things done quicker and other times. You know if. I've got my phone my hand or if you know there's something that's your weighing on me i can. I can get distracted. So i'm really paying attention to the way that i show up is that is that kind of the feedback. You've gotten from those. What do you call them three sixties. Yeah that was some of the feedback. That i got last time. And you know it's it's hard to get feedback. Yeah like that. And it's hard to like them. Stand up and look at your team and say thank you for sharing like i see. Thank you assholes right into by. No i mean i like the pit that forms of my stomach as i'm opening up that document to read the part about me. It's the whole company island so deeply about our team and our culture and i worked at so many places that like under respected their employees and just treated people like absolute shit. And i feel like i have done my focus so much has been on creating an environment. People feel supported cared for and An they learn drive. And you know it's part of the reason why people stay at our company and an infant being that. I'm so proud of but yeah i mean it's like giving yourself the opportunity to you know to hear that it'd be soft. It can sing. No it's such a great idea. I think anybody listening. What a great thing to put into your company doing something like that. I mean it sounds really scary to me. I wouldn't. I wouldn't want to do it. I mean maybe people. Don't yeah because i mean. I think if people if you would ask me that question You know people would the feedback. I've often gotten through other people. No one telling me directly was that people were scared of me You know and which is always like what. I'm not scary. You know but there's like aside from just who. I am who you are as a person. There's just i'm the boss. I started the company. Like there's just a natural fear that's built in as not even real and and it hinders my experience. It hinders people to say what they really think about. Whatever again they're just afraid to go up against me or disagree with me. Which i think is a pretty common culture for you know i founder and ceo. So it's always interesting to me how you get getting feedback of what people really are thinking and feeling versus what they're telling you they're thinking and feeling so and key to the whole three sixty that we found is really than putting together an action plan that then we're committed so you know the only reason i think that people continue to honest as they are is because while it's also anonymous so they can be honest but but you know because then we sit there and we say okay. How do we address these. You know these topics in these suggestions and like what's our action plan and then we share that with the team so that it's very clear you know we heard you. This is the thing. These are the things that we are implementing result. And let's see how this Improves you know. And i'm tres about you said i mean you know so i touch exacts and do consulting and team development back and stuff that's my world and most of very few companies do three sixties on their own. Is that like it. Does everybody know that. Three sixty s at a thing. Not everybody would know about it. But it's about it talk about thing that was recommended by an executive coach. That what's what's interesting typically. Is that people do do it anonymously. I was just thinking that. I was like why not do it. Not anonymously goes because we believe fried. The blue flag flew out of your mind are out of your mind and then do your mouth. And just but the idea like they It was an anonymous so they can be honest right. Does that was a phrase used which is always really fascinating and is always true. It's like oh. I'm going to say this and i'm not you know i'm a do you guys that about i was. I was gonna ask about what you do with the data. It sounds like you you get your action plan based on it which i think is is honoring of because some people do i mean most. Most companies do performance reviews because they have to not because they want to. But i think they lose a lot ton of resource because there. There isn't a conversation in the culture about. Hey what are we here for. And are we all here to or al here to deliver on the vision and get better you know and and improve internally and be because of a lack of that transparency about the conversation like hey. We're really here to sell as much product and connect as many customers as possible. That's really the the game. That is the mission and to do that. We're gonna ask you to come in and continually be involving player on the team and because that's usually not the game that's there it's like. Oh no no. I'm here to get better. So that means. I'm not great yet or i'm great but i'm gonna ricky resetting vision about how good i could be as a player on the field. Do you guys have like. Because i think that notion is great to do the three sixty and then create an action plan about. I'm about Because you said you value is create this place where people can work and at how do you guys get to those conversations that are could be dormant for a year waiting for the next three sixty. That's a good question so we do a three sixty and then we do a follow up which is like how are we account have we It's a smaller kind of survey. That's like how you done you know. And let's think about that you know and then we also do okay ours which are business related and winter. okay ours their objectives and key results so We have their like our companywide goals. So you know we say and these are the results that are going to that. We're going to track to make sure that we are hitting those objectives and so we make sure that some of those are like are really focused on like how we're working together as a team And how were doing. But you know it's a good question i mean and it's like there's i'm sure there's more that we could even be doing To have those conversations You know we we have a weekly business meeting with all of our department heads and You know we try to make sure that you know we are having conversations that are beyond just the business about howard teams doing. How are people doing you know. And i mean honestly it's just a lot of conversations and a lot of just like creating space to connect but you know. I think the follow up survey helps us you know. See how we've done since the first survey of the year and track that. And you know i think some of it is you know there's like the art and science to it so there's like the anecdotal evidence and how people are just feeling and you know some of it you know like we know that people are happy because of churn. People stay at the company and one of the questions that we ask. Is you know how likely are you to leave. How likely are you to look for another job. Like those types of things. And so i don't know if i really answer the question but we there are few like kenneth checkpoints and You know we've got a really strong head of people in culture who also like uber focused with me on On the people stuff and that becomes big part of your job as ceo is making a team because without the team. You're not them. I'm t- as gone along right. In the responsibility goes up and the demands on your time and interest and everybody wants your time and everybody wants your approval. Everybody wants you for lots of reasons. Both because of your capability and skill set and also because it you know. They're they naturally know if they're connected you value. That's good for them and those are all those conversations are always present as you've gone along like what have been some discussion thinking on if i'm a listener but what they're going through is you've gone along. What are some of the blind spots that were surprising to you that you've needed to see an shift. The surprises along the way i mean there's been countless surprises. I mean i think you know there's a funeral ways like there's a few different types of things that pop up like as we create more complexity in the business. There's just always surprises because things just break like on every level but you know. I think more people creates more stuff and more conversations more needs than i think. I spent a lot of time thinking about about how we can continue to maintain culture even as we grow and change and are in a big races and are doing so much more. And i think you know i guess where this all together is by. I think communication has been. You know something that you think about and the obviously you're doing it all the time. I think what something that continues to surprise me is just like communication. It's like never enough like you could communicate one hundred times the same message and people will still miss it and so you know how you communicate from different levels every different sense to like. Make sure we're really understanding process. Something as simple as a goal you know. I think that has been surprising to me. Yeah well i just working with other top leaders. I'd yourself there's there that they're always those things where they were. Top leaders seemed. We're all surprised that they don't get it. like why. why am. I still having this conversations. Usually between the years or or i shouldn't have to have. I shouldn't have to say that again. I shouldn't have to tell him that. I mean because this is such a no brainer. This part of the invisible capacity of top tier performer. Is you don't know how good you really are until you see where other people really are. And then how do you. How do you bridge that gap between how you naturally show up and where other people naturally show up. Not that like. There's not a right or wrong. it's just where people are and how they view the world and sometimes there could be some frustration with that. I know it happens a ton and the conversations. I'm in every day. Is how you navigate when you see a gap between where you want somebody to go or where you want the team to go or what. Your vision is and like sick. Because if you're the visionary like like you've said like you're the one out here and and then everybody else that's like building. The thing might be back here. How do you bridge that gap whenever you see a gap between where you want things to go or where you want someone to go. And where they are naturally where they seem to. Maybe even be stuck. I mean that's where i really like turned to our executive team. I mean it's just it's not just it can't just be me out here you know i can like be taking things and And you know driving this vision. But like i have to have this greater or of the people you know and my executive team like like surrounding that and and and making sure that you know it's being disseminated throughout the organization. And then i think it's just like being clear like being clear and communicating over and over again and you know being patient and and communicating over again. While it's interesting like the communication piece of meat. I i you know. I feel that i have always felt like to your point that you can tell people over and over again how you want things to be how you want it you know of course in my case. It's more of like from a retail standpoint. You know it's like. I always want our shops to look and feel a certain way. I want people to talk to clients a certain way. And i have like you know. Screamed it from the rooftops and communicated eight million different ways and yet it's still an issue. You know that. You and i have adrian and i have talked about because you know i. I don't know how to make an juries. If you find that you like you can. You can say things sixteen different ways. But it's like someone doesn't really understand it. And i don't know how you make them understand you and i've had this conversation of like you know we want in dr. Are you want people to. They are bartenders receptionists. Silence you want to talk to our clients. A certain way and not talk to them about you know their car accident. They have or the up that they have at their boyfriend is like the aren't appropriate. But those things just aren't necessarily like common to them or you know the way we want people greeted and treat him when they walk in the door we can tell them a million but it doesn't sink in all the time and i don't i don't know what that is me you know and for me it's like we'll do i take them to his hotel and let them like exceed. What like it feels like does that is out what they need to feel it so i don't. I don't have an answer for this dilemma. But it's that i have nonetheless felt of like how do you actually you know. Get people to change because it sounds like that's an issue for ut. You can communicate things. Yeah bunch of different ways and then it doesn't. It still isn't what you wanted to actually in front and so important in retail and we think about it and retail time to. It's you know this is the physical embodiment of the brand. And it's where people you know are are. The are retail team are the eyes and ears of the business of the brand. I mean they are on the frontline. They're like really connecting with the people you know they're listening they're inspiring they're like they are the physical embodiment of we are in those moments and so Yeah i mean you know. There's you really want that experience. Be perfect every customer. And it's a you know it's it's tricky. I mean especially. I mean we you know we have ten stores. You know you have so many more than that you know. And it's like there's so many more people to to onboard and to train and you know give the late like share the language with and yet we are at ten stores. Yeah i mean. I found like you know. It's something that we talk about a lot as we think about going from ten stores or twenty stores you know. How do we make sure that training and on boarding and education let me because we also have a lot of products and people wanna release specific details but every fabrication and every type of product. And we want you know our team members to be able to share like with ease you know how wide these products are different special and and well made and all of it so yeah at he had how. How are you doing that now. Well we've some tools that we've used So like we have someone on our team who creates on the realty mou creates videos and tutorials and we have a program called lesson. Lee that we use and we know the visual merchandiser. The stores are constantly sharing pictures of what's working in displays But you know it's a. I mean in some ways you know just getting into the store and actually like surround yourself with a physical product is the best way to learn about them. but It's you know it's an ongoing process special because we're constantly introducing new products so it's not learning her ends you and and new categories than you don't remain insurance to product like a mattress you know there's it's a completely different product towels cheat so you know it's a different supply. Chain like people want to know so many interesting details mowing surprised at how nucleus or czar which is great. I mean you know. It's like information that we have. I like love. Educating the consumer and having people feel confident and purchase but it requires a lot of knowledge than to be able to have those conversations of customer. Yeah let's see. It seems like due to the expanding offerings that. You guys have a lot of your work with your employees in stores around education around the items themselves. What is it. What is it like to kind of train. Because part of what. He's talking about his training people's presence which is really kind of how they see themselves and how they see the world and that integration between those two things and see yourself as a gift to the world you'll show up much you know much more boldly versus you know scared from the world a you guys spend time and type of conversation or is that something into the future for you. Yeah i mean. I think there's definitely perks of that. Like you know in terms of our brand book in who we are and you know the type of relationship that we want with our customer and you know that we want to inspire and that we want to be approachable. There's definitely language around. You know how you know like who we are as a brand and how. We want to convey that to the customer. And that's not just you know on like through a retail channels. That's on our social media. That's in all of our creative. You know we. We hope that everyone is spending time really getting to know where we are through this brand book and through the education that happens during during on boarding. But you know. I think it's also you know Maybe this hasn't been your experience but you know at least for us you know. A lot of people joined pierce. You'd have been already been a customer having already been a fan of the brand having already been Someone that is really so excited to now. Be a part of us. Obviously this is you know. More recent development as we are more established in bigger. But you know because of that. I think we We just draw employees that like intrinsically get it in a in a different way. You know because they they feel connected to the business before even joining the team Well before we go. I want to ask to you how the made well. Collaboration came about the naval. Collaboration was a very collaboration. It was actually our second lab with them so we did a little travel kit. I guess maybe two years ago and like through a nice fun weekend in the catskills at little events and and it did really well and as a follow up we just continue to have conversations with the made well team About doing a bigger capsule collection but very. I mean it was a the did you. Did you go for that or did they approach you. Just so many companies are doing send her who approached to. I don't remember who. I approached at the time i was friendly with The woman who was an head of marketing at made well is no longer there but We had met socially and had talked about wanting to do something together. But i'm not sure like who really. Yeah but i mean we we do a fair amount of collaborations or we have in the past. You know And you know. I would say it's usually split like either like a brand that we really feel like we. Could you know we have this great idea. We approach them or we've been approached by other folks to But the model was really fun. I think what made it work so well was because we really kind of both brought our expertise to the table And created something that felt very uniquely parachute and made well Yeah it's great. I was checking it out after our debates. And i was like with. This stuff is so cute. It's almost sold out. So yeah which is you know. It's selling quicker than we've been expected which is always a good sign amazing and you have a new book. That's coming out on. What day is ed's coming on april last week. La- i feel like i saw ellen bennett posting about it and i can't wait to check it out how to make a house at home right. First book came out on april fourteenth so called how to make a house at home which is a you know a really important topic right now. Were again currently in kobe times spending so much time at home. I'm really didn't expect that timing you at home when the book came out but things happen and Yeah it's been a-. It was such an exciting process and You know. I was telling someone the other day like since the book came out. I just like had this ever-present nerves inside of me. Knowing that people are reading ed looking at it like writing a book is you're putting yourself out there in a completely different way so it's been an exciting week just getting feedback and so far. It's been ha's if so bring on screen and we were reading about now part of the transition you've made in the immediacy immediacy of the covid situation that you are not doing virtual consulting for people. Tell us a little bit about that. Just for listeners. Of the as they hear this they can ask sell our reach. One of the reasons. I love retailers. Really again the connection the relationship that you make with the customer and you know it's something that we always thought about. How do we replicate that online. For place for people where we're not gonna source. You know in an effort to be our customers. We always talk about halfway. Beware customers are and so we actually piloted this program last fall. You know very quietly Not really broadcasting at all but The idea is that it's a virtual silence consultation so it's a free service Your customer thinking about becoming customer you can make an appointment with one of our stylists senate could be on the phone or a video and we work at like through any questions so you can have product already or you could be thinking about. You know your bedroom or livingroom. You know as like really. The options are endless. And there's this initial call video And then we follow up with a mood board a product assortment and sending people a cart and and usually there's a follow up as people. Are you know kind of finalizing what they wanna do or have any questions and it's been really successful where we're doing quite vital of appointments a week and we're seeing a really high conversion rate and so it's something that will continue and were thinking about just like how can we be. You know the idea of services you know how computer shoot expand to be not just a product business and you know and not just retail business a business that can tap into the services and adding more value to our customers life. So it's been it's been fun to have is really brilliant and timing for you guys. Great timing so You know it's like one of those things that once all of a sudden. The shelter in place happened and we had to be home. You know fast-tracked some new developments with that program to make sure that video up and running and to really To get more Stylists on boarded on our team. And so you know to really be able to keep of demand so it's been one of the many things that we've now fast acted in terms of just making sure that we had a great product and market because what makes sense contractually with time and about how many of those is doing a week. Now do you know We're doing close to twenty a week. Though in their most of them are about an hour. So it's you know a good amount of time and we just actually. I think maybe yesterday Opened up so you cannot do them on the weekends. Which is i think you know. Great for people that are working throughout the day and and and time. so they're now available on the weekends and we're going to keep just you know opening up as the demand is there but it's It's been fun awesome well thanks for all your openness and telling us all about your business. It's so cool. And i'm obsessed with your bed behind you been looking at it the whole time and congrats on the book and all your success. It's such a great story and thanks for being on raising the bar. They are big fan of raising the bar. It's a here awesome awesome. We'll continue to keep tabs on you and watch from the sidelines. All your success. Thank you all right. Good one stay safe by has enjoyed that episode there when she great. She's amazing very inspiring. Yes yeah powerhouse. Miss sharp just Big fan of what she's built. I have the adrian actually bought me the robe for christmas jobs of one of my favorites as well. And we have the bedding and yeah. I'm just. I'm such a big fan of like stuff in general and i think that that is one of the things that really stands out to me is how much she cares about all the little details and you know for what it's worth. I had some issues with the things. I ordered and they took care of it and made it right so she's building a really strong beautiful company and it was a pleasure talking about. Check it out if you've not been to a store it's a great experience. Check it out. Thanks listening guys as always please share radas tell your friends and you know tell more which one year have a good one a.

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234: Shaq & JCPenney & Ellen & Walmart

Pop Fashion

51:26 min | 3 years ago

234: Shaq & JCPenney & Ellen & Walmart

"Hey, guys. And this is Karen. And. Another no. Spoiler jumping right into it. Do you wanna know what I thought of the fasten the furious ride at Universal Studios. I have a waiting a week to find out. This piece of information. Tell me I don't have a good review. No, it was bad as the most disappointing right of the entire day. Lisa. This makes me so sad. You were looking so forward to it. I have been on all the other rides already. That's how this pointing it. Was it case you missed our show last week? Lisa has been waiting for one year for the fast and furious Reid. I can't believe it was disappointing. What made it bad? It had too much plot. Unlike the movies that Reid had more plot. Too much plot. There was so much setup between the minute you walked in shoe the minute you got on the ride and then continuing on the ride and then the right? Didn't even go that far. And it's not there are a lot of like the three d glasses rides. Like, I get it. I understand why we have those. But this didn't even have three D glasses, and it was on a vehicle that didn't even really move that far. It was just like a big rumble seat. Was it a roller coaster Anka fused? No. It was an experience. The whole the whole premise of the ride was that you were on a party bus going to an after party for a race. And you had to like run from the whoever while you're on the party bus. We've all watched speed thirty years ago. And it's you know, we're over it. But you're on this bus on like some sort of track. And all these obstacles and stuff are on the screen. Basically there smoke. There's water each jump bridge. I'm really into spoilers now. And and at the end, you're like that was it. Did you go on anything fun that you're excited about? Oh, yeah. Yeah. Because I've been there before and I've been on all that stuff. So I mean, the real draw of universal at this point is Harry Potter world, which is not the real name. It's like the wizard world of Harry Potter. And that's the best part. Okay. Got it. Yeah. So we we got our money's worth. Justin, Harry Potter world. Man. I'm I'm sorely disappointed. And the fasten the various franchise, man. I'm sorry kids. That's why shouldn't get your hopes up. You should set your expectations low at all times. Is that the message that we want to convey to the world right now. Yeah. Man, because it's expensive to get into those theme parks and into America's new cycle. It's expensive for your mental health. And with that cheery note. Let's get into do. Yeah. Okay. I have some like fun news fun because it involves Shaquille O'Neal basketball legend seven feet, one inches shack has a new big and tall men's clothing line at JC Penney. So for for everything we say about how JC Penney is just like swirl at the bottom of the drain. They do have shock and big and tall line. Shock has been a brand ambassador with JC Penney. Since March he's been in some marketing for the brand, but it has evolved into what's going to be called the Shaquille O'Neal X L G brand. It's going to be in about three. Hundred fifty JC Penney stores and online starting on September thirteenth JC. Penney is the largest big and tall retailer among department store chains. Oh, I did not know that that's wonderful. I have no idea. Also, fun fact the men's big and tall category. Made up about ten percent of the men's apparel business in the US last year. Okay. How are they going to pay him? Their stock is valued at one cent. That's what economists are putting in their projections to do their calculations. It's that bad. How are they paying them? Hold on. Please hold. I'm reading through this article to find out we got this jar of pennies that we are going to pay you. I don't know how they're going to pay him. This also makes me realize how JC penny is still needed because if they provide that category of clothing and the United States, they're gone. There's going to be a vacuum, and that's category of clothing that is meted. Yeah. The XL g line is going to have more than sixty styles of men's suit, jackets and pants up to size sixty. That's amazing. That's great. It'll have dress shirts extra-long ties and belts up to size four x l suits will be priced at one ninety nine ninety nine and shirts at thirty to fifty watt, stretch, fabric, willing technology and flex collars. I really love this quote from Shaquille O'Neal, oh Shaquille. O'neal who by the way, had a clothing line with Macy's a couple years ago. He no longer house. But in a press release Shaquille O'Neil said every big I should have the opportunity to bring the sexy. Like I do. Hear hear that sounds great. Yeah. Yeah. And today as a recording this podcast on Tuesday, JC Penney. Shares were at a dollar sixty seven a piece living on what else could check really by JC Penney right now if you wanted to God, that's a great idea and turn it to a big and tall store. That's all. They do. Shack penny. I mean, look, no ideas about idea at this point. I'm I'm okay with it. He's a businessman. He might see an opportunity there. Okay. Next story. You guys don't worry. Walmart is rich. Af if anybody was worried about it a story came out this week specifically about the Walton family who owns WalMart last week. They added almost twelve billion dollars to their families wealth. I'm sorry. Was that what the be- eat the rich? Yes, it was b. Wait, hold on. I think we I think we need to make a distinction here. The Waltons are the founding family of WalMart, but WalMart is publicly traded. Yes. And we're gonna go all into that. Oh, okay. Please. Because I had to do it real quick just to make sure because I'm like, my mashing this go on the Walton family controls forty eight percent of WalMart. So they don't own the entire thing that own big chunk of it though enough to make a difference. That's a pretty big junk their wealth is tied to the company's stock and last week. Walmart stock surged ten percent, thus adding twelve billion dollars to their Bank account. Their stock. Spilled. Lacroix up in here. My second seltzer spill of the day. The first came out of my mouth and the second time it came out of account. On. She's so surprised. She's just like throw in water out their stock went up primarily because of commerce and grocery sales. Not surprised WalMart controls like a quarter of all grocery sales and get this. None of their heirs of the company are actively involved and WalMart's day-to-day operations there on the company's board. They were just sitting at home one day, and we're like, oh, we just made twelve billion dollars. That's called outsourcing. Wow. We gotta get our lives, right? This puts things in perspective when I think about WalMart because it helps me think through what's happening to their employees and workers, and what that is balanced again on the other end. It's just a perspective story to add to the WalMart is rich af news category. I have another collaboration bit of news. If you haven't heard already Walmer is going to release EV one in September. It's a new women's line that the retailer is rolling out with Ellen Degeneres. The line is going to have about sixty items and the core of the collection is denim. A statement from the company said that designed to there's a word missing from this copy and paste job. The statement said designed to be effortlessly effort, I think they messed up in the press release. I wouldn't copy and paste that bad something about effortless style. Anyway, new quote, EV one was inspired by Ellen's own confidence and optimism think tease with inspirational sayings elevated denim, and of course, fantastic sneakers and quote all items for the launch cost thirty dollars or less. Wow. Yeah. Allen said via WalMart that inclusiveness was the biggest inspiration for the collection one which kind of sand for everyone. She said it promotes kindness and love and diversity. We wanted it to appeal and be available to as many people as possible the collections going to be online and available in more than twenty three hundred stores. It is not Ellen's first clothing line. If this sounds familiar, it's because she also has e d by Ellen which. Is available online and through some department stores like Dillard's, and Nordstrom and that line has sneakers that run about ninety eight dollars in teas that run about thirty five dollars. So obviously, this WalMart connection is going to sort of bridge that gap for shoppers. She also has a furniture line with Thomas Bill furniture bedding available at bed bath and beyond and fabrics at Joanne's. A few thoughts. The name evey one. I was confusing it with summer's eve for for like half a second, isn't that the name of the feminine hygiene product. Now girl is not as Ellen's new line. It makes me think of electric cars. But you know, personal interpretation is just that. It's personal exactly never to question for Lisa is Ellen out. Martha Stewart Martha Stewart. Oh, my I don't know if we're allowed to speculate along those lines on this show why I would never disrespect Martha Stewart by implying that she may not be Queen for long. Oh, you mean, the former convict you don't want to hurt her feelings just because she's a felon? It doesn't not deeply interested in her personal life and businesses. I am too. But remember there was a time or Martha Stewart was doing a version of all these things it wasn't that long ago. She's still doing it. I haven't heard her name in a long time though, girl the sheets on my bed right now. I am looking at them are Martha Stewart, and they are so good. I got them from Macy's. I'm not saying her products are bad. I'm just saying maybe there's a rival fight fight fight. And I'm here for it. There was a time in our not so distant past that Ellen was not allowed to admit that she was gay on national. Division. And now she's going to have a clothing line in wal mart. It's pretty huge. When you think about it? It's a big deal. I own a pair of her shoes. They are doorbell. I love them. I'm not excited about the influx of inspiring tease because we don't need any more of those. But I am here for cute denim and cute sneaks always and inclusive. Sizing god. Yes. I'm not sure exactly how the sizing is going to run for the brand. But it should be fairly in line with what? Walmart already offers. I think they go up to maybe three or four x usually they may not be perfect. But I'm hoping it something good. I like it. That concludes my celebrity connections to fashion. Well, it does it. I think it does. We'll see how we do on that. Okay. Another question for Lisa is claire's worth one point five billion dollars. I didn't realize clears was worth anything right now. But Byron surprise me Clair's is that jewelry store in the mall. That carries all the accessories. The stuff that makes it turn green. But you look you for a minute you'd like so can't everybody's got their ears. Pierced? We've talked about how bad mine. All right. We did an an episode longtime ago dead. But would you like to refresh everyone's memory? I got my second set of ear piercings done when I was like twenty one at Clair's and have only realized in the the very recent period of my life that those holes aren't anywhere near where they're supposed to be to wear two pairs of earrings at once it's like the second set of holes there, even with one another. But they're both lower than the first set. It's weird. It's weird. I am disappointed every day ten dollars. I spent well, let's say the karma's coming back around because Clarisa struggling they filed for bankruptcy in March. There is a company called. Called oaktree capital management that is responsible for all their debt, and they are trying to raise one point five billion dollars by August thirty first. Oh, yes. This thing has a deadline. How are we coloring in like a big thermometer outside the hospital to show our progress on the fundraiser? That's how they're doing it. They're doing a big yard sale, which is airings. Let's fill in. It's sad. Because it's true. They are trying to find a buyer is willing to pay senior leaders that one point five billion dollars in cash. No, no, that's not going to have cash. I mean that is a big expectation that you're putting into the world right now is that a millionaire billion billion billion. This. I'm calling it. Now, this is going to be the episode where I can't keep any of the money straight. It's all in billions in this episode Jesus. No, no. This is not going to happen put it out of its misery. That's so much money. Where are they going to bring suitcases to an office building Western Union that shit? That's a lot of money. Okay. And story that's all like they're trying to find a find a buyer. That's what's happening. Damn. Okay. Well, if anyone's interested don't call us, call Clair's directly. Okay. Do you wanna fun story or a terrifying story? Let's do let's do a terrifying. One because I've got a terrifying too. And the will like book into something fun. Great. That's lovely. Buzzfeed news has released a report about retailers using facial recognition to stop that. Now, this familiar it's because a couple of weeks ago, we talked about juggle makeup. Deterring facial recognition software love you. Juggle juggle owes in this particular new story except for that whole little bit where I added them in. So BuzzFeed did a piece on which stores are using facial recognition to try to stop theft, and how it works. The reporter talked to Peter trip. The CEO of the facial recognition software company face. I who told BuzzFeed news that hundreds of retail locations growing thousands, very soon have been outfitted with the company's facial recognition software as part of their security systems. So right now, there are a bunch of companies that offer facial recognition software for things like border control, logging authentication and photo analysis trip said that face I is the dominant retail vendor for facial recognition cameras. Software and said retail is not quite half of our total business. But it's getting there if you think about the top forty or top eighty companies, you know, almost all of them are thinking about facial recognition or they've at least looked into it. That guy said that client companies run their own databases of dishonest customers, and they don't share the information with other retailers or even with face. I the software automatically purchase visitor data that doesn't match what's in a criminal database every fourteen days. Target is one of the brands that tested a facial recognition program in a small number of stores. It posted signs at the entrances of those stores to let shoppers know that by entering the store. They're basically consenting to this test of the facial recognition software spokesperson at target said. The test has since concluded and the company does not currently use facial recognition cameras, but BuzzFeed wasn't able to find out which stores were doing the. Tests and the online privacy policy for target still states that some of its store cameras may use biometrics including facial recognition for fraud and theft prevention and security, but there's more. Of course, there is so bus meet, of course, try to find out what stores are using this. Or maybe have used it one. That has really been vocal about not using facial recognition software has been lows. The hardware store home improvement store, but when Buffy contacted Dollar General gap, Macy's, Costco, and Walgreens, they all told BuzzFeed news. They don't use facial recognition software in their stores yet and a couple of stores that didn't respond or haven't responded yet to buzzfeed's requests are CVS best buy TJ axe and seven eleven just gotta throw seven eleven in that mix. Here's a here's an interesting tidbit. I don't know if we went over last time companies are not legal. Required to get consent from shoppers to collect biometric data like face images, except for in the state of Illinois where it's been a legal to collect biometric data without written consent since two thousand eight wow, how you feel you feel like you want never leave your house again. I feel an easy. We knew this coming. Yup. It's here that list of stores that you said, oh, they don't do it. Well, the thing is they don't do yet. This is just a matter of time. This was one of my major questions this past year. We were learning about facial recognition and retail was like what is consent, and I think consent is walking into the store. So what are you going to do? Are you going to turn around and not by the toilet paper that you need? It's like the signs that stores have been posting since the dawn of security cameras. That's like smile, you're on camera. And basically by walking the store you consent to be recorded. Yeah. Oh, I know this is where everything's going. And it's just a matter of what are you gonna do put on your juggle makeup? Clearly, we are all going to become jugglers is what's going to happen. You know, what we did a story? I don't know if we did a story, are you? And I just talked about it maybe like two years ago, and I looked on our website. That's not on our website. But there was a story. Where people there was a prediction that people would be using things on their faces to evade facial recognition software like you might put on a sticker on part of your face. That would have a pattern that would throw off the cameras. So it couldn't recognize you or stickers that would obscure a certain defining part of your face like like your chain or your cheek bone. Like, it seemed very minority report and matrix at the time of like would these things come into style as a way to identify yourself as someone who doesn't want to be recorded? There are a lot of designers that listen to this show. Do you wanna get into this arena? Make some stickers that helped throw off the software. Go for people. I'm intrigued the future is now. Kudos to BuzzFeed for great reporting. I don't think they get enough recognition that they do some indepth stories. That was a good story must be nudist disater redesigned to try and remind us all that. It's a real news organization. Looks very serious. Yep. They do some good shit. And so none of that information in that report was super groundbreaking for me because you know, I've been hurting out on this topic for a couple of months now, but it was really awesome to see address a mainstream publication like BuzzFeed, hats and sunglasses aren't going to be enough kids. Here's my hard story. It has to do with the bridge collapse in Italy. Did you guys hear about it happened this past week abridge fell apart and the Italian city of Genoa a section of the bridge? Just fell down the pictures are just horrifying from it happened in the middle of the day, tons of traffic as of this recording the death toll from that accident is forty three. It's just really scary. Here's the surprising part. It was the Benetton's bridge as in the United colors of Benetton. Oh, here's how interacts with fashion United colors, Benetton fashion store. They've been around for a long time. They have five thousand stores worldwide, they were huge especially in the eighties and the nineties if you haven't heard of them this company was hot a number of decades ago since then they've really been competing allot with fast fashion brands, and they haven't been able to really hold their ground as much as they would like, but they were smart because in the nineties they divested their business interests. So now, they do things like apparel. They still have that going on. But they also do infrastructure low airports turnpike's ridges that's how they make the bulk of their money now talk about. Versa. Firing. They own a thirty percent stake in a company called atlantia, which is a toll roads operation business. Atlanta was in charge of this bridge to some extent. Now, the Italian government what's to pull the toll road license owned by this company. The problem is Atlanta operates half of Italy's motorways. So everybody got ticked that. Of course, they did that this bridge collapse happened, and they started going after this toll road company, which the Benneton family owns a chunk of up until this point. The Italian government has really worked with the Benneton family to acquire those toll road licenses public outrage has been very high since it happened many people are accusing the family of pursuing profit over safety measures the family came out with a statement expressing deep sympathy for the victims. And they said that they would work with. Authorities to determine the cause of the collapse. This quote is good. A professor of marketing Milan. Said quote, they made a mistake by not promptly clarifying their alleged role in the fatal bridge collapse. What the family now urgently needs straight plan of communication and crisis management with last time. He thought about this company. When I worked at an outlet mall in the year of our Lord two thousand six. Yeah. Two thousand five and there was a Bennett in down the street and used to stop in there every now and then. Yeah. That's the last time. I thought about them. I think that's the last time. I bought something from them was right around in that like mid two thousands range. They were having a lot of sales on work clothes, and I went into one of their stores and bought some more clothes, but they haven't been taking brain space in a while until now until now I had no idea that they had this connection. Everybody's got a zip it, I really families zip it, you know, nothing until PR handler fixes this for you. Oh, you mean, they shouldn't talk at all. No. Because of because without marketing guy said like they sort of set like over so sorry, we're going to cooperate with the thirties, which is kind of an admission of guilt. Even if it's not really, you know like it sounds not good. I mean, look the whole situation is really not good. Many people died is not good. It's scary. And also making people wonder about other infrastructure and their country. Of course, it is. Of course, it is. Wow. I'm. Suddenly way less upset about the issues. We were having with the toll collection agency in the state of Florida over the summer really was a big deal coz, nobody died. That's why I need to calm down about it. Yeah. They were upgrading their system, and nobody could pay their tolls for like a month. And then they quit collected all the tolls and overdrafted a whole bunch of accounts. Oh, no. That's awful son pass was a hot diggity mess, but nobody died, and that I gotta keep it in perspective because that is terrifying. Yeah. You were right. We had to get through the terror. You know, the terror part of this episode and then go to the fun stuff. But I have a fun thing. Cool tomei. Everybody breath. Okay. I'm glad we did that this next story comes from listener. Cindy, I'm very grateful because it is more mainly cockles of my cold, cold heart. The New York public library's riverside branch on the Upper West side has unveiled a new collection of ties briefcases and handbags which library card holders can take out for Cajun's. Like interviews. Weddings and other events. Oh, this is lovely. I like the so much. The accessories are part of an initiative called grow up a lending program. That's funded through the New York public library's innovation project any new York Public Library member. Can check out a piece of gear at the locations information desk, so long as they have less than fifteen dollars in fees on their count, and it's a three week lending period. Just like book the program is only active at the one location, but the new York Public Library also points out that it has. A whole host of resources for job seekers at that location. They also have information sheets on job interview tips, they have career resources and organizations that can help with professional fashion advice and a tire. And so it's something where it ties into that libraries whole program around job readiness and employment readiness and just feeling confident. When you go into a job interview. Can we just give a shoutout to library and right now because really over the past month, I've heard of so many Enervate of programs that have been happening in libraries in this country, and they work on shoestring budgets. They are overworked, and they still manage to pull a rabbit out of a hat a hat that you can check out right? The programs are so comprehensive and thoughtful and creative, and this is just thrilling. What a great idea. Okay. So there's a similar program. Mm-hmm. That has existed for a couple of years at a branch of the Philadelphia public library. And it's a location where they have a job readiness lab on site. That already attracts a ton of job seekers. And so they started with like a rotating rack of ties, and they were like, this isn't gonna work. What else can we do? So a staff member repurpose old clear cases for VHS tapes. He lined them with paper like decorative paper. And then secured the ties to the cases with small binder clips and then could display them on a shelf. How clever only God, it's so cute. A post about that program included this anecdote that just is so good. So a patriot named L frontier. Muhammad recently returned a tie. He wore to an interview this was in two thousand sixteen there was this piece, and so he'd returned from an interview, and he said, it must be lucky tied because he got a job as a maintenance worker that very day. He said that added the finishing touch and boosted his confidence. And he said the little things mean so much. That's incredible. Yeah. So cool Superfund? There was some funding that came through donations for the New York public library's innovation project to do this program. And I think are are also donations tied in where people can donate gently used goods that can be used for these special events for people. I want to start this in DC fired up. What a fantastic idea in Philadelphia. They call it the Tiber. Oh, so cool. Very cute. Who knew what a library? Do you guys? I've heard about libraries doing art lending. You can check out a piece of art and put it in your home for a number of weeks. They wanted people. I can't remember where they're doing this program. It's so people can understand what it's like to live with a piece of art. Check out a big piece of our and put it on my wall, and then have a bunch of friends over for like a like a grown and sexy party. Art on my wall. Like, I have some original art, but it's all very small that'd be so cool, libraries. Cindy. Thank you for sending that made me smile, so wide next story farfetched filed for an IPO farfetched is an online luxury website. I know this because I spent twenty minutes on it looking at dresses. I got sucked in they filed last week to list their shares on the new York Stock Exchange. They have a reported value of five billion dollars. Because today is all billions the IPO is being marketed as a technology company rather than a retailer. That's the big news farfetched as potentially worth like three and a half Claes's. Exactly. Okay. Just checking they say and their materials, quote, we are a technology company at our core and have created a purpose built platform for the luxury industry. Our platform consists of three main components applications services and data. So they're saying we are not retail. We are technology. Here's another important point that you need to know farfetched does not own the inventory that they sell online. Instead they help brands sell their own merchandise. They do not have to deal with inventory management. So smart. This is why they're tech company not a retail company. So when you go to the website, the reason why I got sucked into there because they have some cute dresses. But also I wanted to see how comprehensive their look was of their brand we've seen other websites do this that you go on them. They have a lot of different brands each brand is doing their own thing. Yeah. The the consistency is not great on the styling of the items or. Yeah. It looks really thorough. And that's the thing 'cause it's straight up money girl. Would you think a good idea bad idea about this? I b o I mean if they get that five billion valuation. It's super solid fortune magazine pointed out that Macy's is worth twelve billion based on its stock performance. So it's it's not impossible that this could happen something to think about in comparison was stitch fix which went public year ago. It had a value of one hundred twenty million at its IPO and is currently traded about thirty three dollars per share, which is up from its first day share price of fifteen dollars. So that stitch fix came in kind of low and has boomed in terms of share price. And that's also a company that saying, you know, hey, we're we're data company stitch fix all about that. Algorithm. Algorithms can get you. The rhythm is not going to get you anymore. The algorithm. Gonna get gone get that song. It's still cool out of that that song's, right? I think that's the end of our fashion news now to listener letters. Oh, yeah. That is what comes next. I was like don't tell people how to find us next. No. We don't. Are I know is from Scindia who says Hello. Are you going to meet up in Miami? This is my favorite fashion out. Oh, do I break this bad news to you, probably not? But we are so thankful for you asking that is very kind. I do love visiting Miami. So I'm hoping to get back soon after hurricane season staying put until November one this next one is from grace who says, hey, ladies, I was just listening to your most recent episode and very much related to the article y'all shared about people abandoning their shopping cart. If it's too hard. I do this all the time. Specifically if a site won't let me use pay pal. I did this recently trying to buy some wax cloths from a company I follow on Instagram trying to cut out those plastic bags, and they didn't have an option to let me use pay pal. Instead, I hopped over to Oetzi and bought some from other vendors on there. Why do I not by without pay pow online? The more flippant reason is I'm simply too lazy to dig my. Out of my handbag details, whereas I have my pay pal credentials. Memorized valid the more serious reason is with all the hacks and such happening with credit card. Details online and in-person businesses. I would rather not have my debit card numbers. Strewn all over the web that has all the same legal insurance protections as a credit card, the fewer places it is stored at the safer my information. Sincerely, grace, excellent points. Grace. Thank you. Heard that someone else wrote in cheer and told us that he is so fed up with Alta and checking out at Alta that he's thinking about not using that site anymore. I've had problems on that website as well with checkout. I have not shopped online at Ulta in some time. What is the issue with? There's always a mess up. Like, it can never remember something or has problems with the reload. I think there's a tech thing happening underneath that is just not quite working. I don't know maybe that where small percent of larger whole most people don't have problem. But my guess is that other people having problems to but thank you for bringing up those points grace. It's so good to remember this next one is along one. So buckling. It's from an anonymous listener who says hi, ladies I wanted to pass on some advice to your listeners. This is a long story. So feel free to edit L. That's funny. I don't ended a damn thing. I'm reading listening word for word. The letter says last week I left my job after sixteen. In years with the company I worked for an international retailer in their US division in the visual merchandising department. I joined as a visual merchandiser, but spent the last thirteen years as a graphic designer in the department creating signs for the stores because I've been there so long. It was a key part of the department. I gave a month and a half notice. So they would have time to hopefully hire replacement and I could train them for a little bit. For reasons. I don't know that didn't happen. A person from another division was interested, but HR delayed eight days before I left my boss, and I can -ducted phone interview with this person she's been with the company eight years, I was in the same type of position with a different title. So it would be a good fit. However, her current job was located in the middle of the Pacific an involves relocation, which the company doesn't offer to nonmanagement. Most importantly, I found out her current salary, and what they wanted to offer her my boss, and I were shocked at how low both figures were for what the position is. They were offering her arou-. Eight to ten K less than what the person who reports to the position makes our hold on. Let me let me think of that. So they offered her ten K lasts than the person who reports the position oh to her. She currently makes less than half of what I made and she's on an island in the Pacific with presume a high cost of living. This ticks me off that they would try to low ball someone like this. So since I'm no longer with the company, I reached out to her confidentially. Oh, oh, oh. Bravo, Pravo I explained what I knew about the situation and told her about salary guides in the marketing and graphic design fields professional organizations and search firms put out salary guides that list average salaries for a job. These figures are derived from people working those jobs and anonymously submitting their salary today to collectors the guides break the data down by jobs location and a lotta high range during the time. I was at the company I presented excerpts from these guides that related to my position to HR twice both times it resulted in a four to six thousand dollar increase and the first time also involved a promotion out that I had a great performance record. But I also presented the info matter of factly professional manner. If you go emotional, or with a sense of entitlement, it won't work, HR and finance data people. And if you come at them with a bunch of facts, they will probably take you seriously. The woman I emailed replied banks, and that she had no idea about these guys. And how to approach HR I would hope most industries have similar guides available. Find them and use them the worst, they can say, no. And then at least, you know, where you stand. And if you need to start looking if you re this on the podcast, I'll stay anonymous. I'm on the job hunt myself. What a story what fantastic advice. I'm so proud of you for helping somebody outs. You didn't have to do that. But you're looking out for someone else. And it just I think that karma that good karma of putting into world. It's gonna come back. And you're going to be blessed in another way. Yeah. I know probably didn't feel like at the time. But it was a very compassionate thing to do. And for those of you who have been in your jobs for a while maybe have been at the same company for a while. Don't forget to check these guides on a regular basis just to make sure that everything's online with what it should be for your amount of experience or where you're located in the country. And if you have trouble finding guide for your industry, send us a tweet. I'm sure I can help you find one at just about fashion. I'm here to help people make more money is that what I do in my life. Heck, yes, let's do it. So tweet us tweet us, and I'll help you find one if you have issues help you all help connect you to someone who can. So I didn't know that these guides existed either I know that on glass door, you can kind of see our range. But for what we do the salaries are so all over the place. I would have no idea where to start on. What's ask for? Yeah. And usually you think that it's easier to figure out salaries for jobs that are like nine to five jobs rather than a freelance. I've found it recently easier to find guides for freelance roles or you know, contract position. An hourly rates for that kind of stuff that I have about you know, tenured positions in a company. So it's complicated. But don't be afraid to ask around. Whether it's us, you know, colleagues at your company that you trust or with professional associations that you know of in your field. It's always good to stay on top of this stuff. Even if you're happy with where you are. I bet you could find out that information at a library to go. Ask your favorite librarian. If you don't have a favorite librarian, get one make friend mind by default is my mom to whom I explained yesterday that this is a news podcast. So that's how much she listens. Actually, there's a moratorium in my family. She's not allowed to listen to the show. And that's how Kearns mom, and my mom are different. Anyway, we have one more letter. This letter is from Priscilla who says hi ladies, sending lots of love your way, perfect timing with yesterday's episode and discussing the drop off of transactions. If people get frustrated with checkout process, I just sat in a meeting about my teams event logistics, and Alex in which we talked about the drop off we get when people get frustrated with our we admit outdated checkout system, the recent analytics show that we had twenty four thousand hits on the page to register. And when they see the log in page that number dropped off to fourteen thousand that's ten thousand by the way. Oh, wow. All that's ten thousand ten thousand twenty thousand fourteen thousand in link one page I'll because they had to log into their account. The numbers continue to drop off further. Once they go through are more complicated process and actually pay and that's people that want and need to come to the conference. I can only imagine the numbers that retailers are facing. I admit if the process is too hard, I leave my basket one of the. Features. I wish every page had was when you enter your address it pulled up a list and auto completes your address information. I'm sure there is something shady behind it. But it saves me time just thought I would share hugs both of you Priscilla. I'm glad she's bringing it up because it's a problem in lots of industries. It's not just retail lots of other industries have checkout processes that. You need them to be straightforward. Yeah. I hear it. But that is a big drop off. I understand the frustration behind it. Yeah. I love when I see I'm seeing it more often a checkout page where it asks me my street address. And then before asks me city and state it'll ask for my postal code and then auto fills the city and state for me. I mean, it's never been wrong. You're not gonna unless you type in the zip code wrong. It's going to be cracked. So it saves me like two seconds. But I am impressed. Every time with this small that of technology me to that is it from. The listeners this week. If you wanna get in touch with us, go to pop fashioned podcasts dot com, you can also find on Instagram at fashion podcast, come join us. I just want to give a quick shot out to Danielle for her contributions through the tip jar on our website. I think you pop fashion podcast dot com. Every little bit counts. And we are endlessly grateful for any contribution. So think you Lisa what is your one? Good thing. We so I'm thirty two and I have just discovered the power of lip liner. Would you got girl? I'm a person who loves Matt lipstick and loves bold lipstick. But I've always had the problem where it just kind of creeps into the lines of my mouth or at smears really easily. There's a highlight -bility chance that it's going to look messy by the first glass of wine. I don't know where somebody finally convinced me if you just put on lip liner and might have been a discussion on the fat mascara podcast, but it was like just put on lip liner. It's not for people who are trying to look like they fell out of two thousand two it's actually for everyone. Oh my God. There's a sharpener in here. Holy shit. Magic clearly clearly have in my hand. And I'm impressed easily the whole thing behind lip liner is that it's not necessarily a different shade. From what's on your lips? You crazy hobos? It's to contain the color. That's on your lips into the outline of your you're nodding. Like you've been doing this for years. No one's told me. Told me here's a way that you can solve your problems is lip liner right now. I'm really into Revlon colorstay. It's a good. It's a good little pen. The thing that I'm curious about is I like to try a lot of different colors of lipstick. And I'm like, how can I buy the least number of? Sabrina wants lip ladder to why are you keeping it away from her Sabrina waited until the last five minutes of the show to show up Simon press. So like, I'm worried about my lip liner matching my lipstick because I'm not always gonna wear the same brand. And I'm not always I rotate through colors brands a lot for lipstick. Can I do a nude lip liner all the time just to contain the color and not have to worry about it matching my lipstick? This is a question for the masses not necessarily for car and for the cat. But for all of you, please write in tell me how to use the finer. But otherwise, I'm really proud of myself. I'm impressed that looks really beautiful the color that you're holding. What is the color? It is called red. It's just read. Yes. It was actually just read. Revlon? Yup. Revlon colorstay lip liner crown in red love it. Yeah. So that's that's cool. What what common item? Did you just cover this week? My one saying this week is the cheesecake factory now. I have to tell you a story that goes along with cheesecake factory theory why? But I'll listen and see if I'm correct, no tell me your theory. I'll tell me I think that she I think the one cheesecake factory in the in the area of DC is right by your physical therapist office. No. But or you went to the one in Baltimore's inner harbor, okay? That's a lot closer. But there's a story behind it. But I'm gonna tell you it is about that. She's cake factory and Baltimore's inner harbor. Here's what happened this past weekend. I went on a unexpected quick romantic vacation with my husband. We decided to Baltimore because we didn't want to read to car because we don't own one. And we didn't want to spend a ton of time traveling. There is a commuter train that goes between DC and Baltimore, it's eight bucks. And we said, let's spend eight bucks go to Baltimore for one night. We had a great time. It was so much fun. We did a lot in twenty four hours. It was a good mini vacation just help to help clear our heads. We went to enter harbour, which is very touristy in Baltimore. It has lots of restaurants. And we came we walked right in front of the cheesecake factory. Now. This cheesecake factory was a site of very important event in my life, many moons ago, we're going to travel back in time many moons ago, I was in between my sophomore and junior year of college. And I had an interview at a television station in Baltimore, I was with my roommate. She was going to drive me to this interview. We're going from college park Maryland to Baltimore City. So it's not that long of a drive. It's actually maybe like half an hour or something at least, I know you lived lived in that area. So I had this interview with them. I was going to do an internship with this television station. It's what I was going to do with my entire summer. I needed something that was going to be an internship. So that's what I wanted to do. Had an interview, and basically I had the job. But they wanted to kind of see me and meet me we were on our way. And there was a car crash on the highway on the way there, and we got stuck in traffic for three hours. I missed the enter view I- bungled it. They didn't hire me. I asked if I could come and again, they said no that I was irresponsible. And they would never hire me. I'm we quick clarifying question was this time before cellphones. I think my roommate may have had one which means it was before the time of cell phones. If you didn't have on you. I remember talking note, I had a cell phone on me because I remember talking to them on the phone while I was stuck in traffic because of the car crash. Okay. So just wanted to put this in a time scheme that the youngsters just give some context for the young people. Right. There was a time. When you just didn't have a phone in your pocket, Angie. Who's my roommate? She was so sweet. She was like let's just continue onto Baltimore week. We spent so much time in traffic. Let's just continue on she took me to enter harbour. And she bought me dinner that cheesecake factory, and I cried the entire meal, and she was so sweet to me, and she was just trying to like lift my spirits, and here I am. It was decades later I came back with my husband. I am doing job that I want to do and it didn't ruin my life that I didn't get that job. I sometimes I think that we feel that if we do something wrong or if you have a failure. If we mess up as going to send us on the wrong path, and we're never going to find our way back. I'm here to tell. L you there's more than one way to get on the path that you're meant to get on and going back to the cheesecake factory like I asked if we could take a picture in front of it. And he was like don't you want to take a picture in front of the harbor? Why do you want the cheesecake factory behind us? And it was like you don't understand. I thought like I had ruined my life. The last time I was here. But I'm here with my husband with the person I love, and I have my whole future ahead of me. And I'm proud of where ended up and I didn't ruin my life by that one thing I had so much life head. So if you had a failure recently, take heart, take heart. It's not your only chance you got another chance and another one another one, and that's my one good thing. And through it all the cheesecake factory stands resolute. They're still there. They lasted. Did you eat? No. I just done front of it. They have nothing to eat with diet. You're on like eighteen pages into that menu. Like, what is it fried in? What does the loyal? Thank you. I need to leave. I'll have a water, dude. That's that's such a good reminder. I just I I'm having so many giggles thinking about a good story about cheesecake factory in Baltimore's inner harbor. I didn't realize how hard it was going to hit me. I just didn't realize when we walked up to it. I was like oh my God. This is a place that really I felt like I ruined my career before I got into my career. This is the place you were so young and tender. It was a good moment. A good moment. Yeah. You don't you very often don't realize how those memories are going to hate you when they come back. Yeah. I could eat. I could he right now right girl. Let's go eat something. Okay. Let's let's let's leave have a good week guys.

Walmart Macy BuzzFeed Baltimore City Lisa United States Shaquille O'Neal the cheesecake factory Ellen Degeneres JC Penney JC Penney Martha Stewart Martha Stewart Clair Universal Studios Harry Potter America York Public Library Reid DC Karen
Tammy Koslowski | Beauty Business

The Emma Guns Show

46:54 min | 2 years ago

Tammy Koslowski | Beauty Business

"In this episode is brought to you in collaboration with Royal Bank of Scotland and Hello Hi welcome to another episode of the Magan Show. I am your host. Am I gonNA wardner and in this show I'm joined by entrepreneur and owner of Naphtha if a beauty salon and Glasgow the brilliant Tummy Kozlowski if you follow me on instagram where I'm Megan's I do hope you following me there. Then you might have seen that I recently recently hosted an event called easy wins live in Edinburgh in association with bank the Easy Winds Initiative supports young people manage their finances start and grow businesses and also look for ways to ease juggling act of achieving a healthy work life balance and obviously this is the kind of thing that we covered you and I I most excellent listeners during report today and May when we talked about finances and how to manage your money the panel included Camilla Furlough who some of you may know primarily from La violent a couple of years ago fashioned business business owner Richard Davies and beauty Solomona Tummy Kozlowski. The team will bank asked me if I'd like to poke with any of the panel while I was up in Edinburgh and I jumped the chance to speak Tommy and here's why I've been a beauty writer for nearly twenty years and in that time I've been lucky enough to speak to you lots of brand owners unusually these big plays in the beauty industry people and brands who are already or are on their way to being household names Tammy is thirty years old and her sallow naff which stands bananas and face is three years old she has created a brand a space and services that have quickly made her own innovated in the field but it's very early stages as in terms of what I normally meet brands. When I spoke to her after our panel discussion it became really clear that she's open and honest about the process of starting a business the highs and lows and is is keen to share with anyone who has a passion or an idea they won't turn into a reality Tammy is being helped along the process by one of the Royal Bank Entrepreneur Accelerated Programs which offers coaching and networking to help new businesses and new business owners so in this conversation Tammi and I talk about turning a passion into a business the bits that go wrong and the stuff stuff that goes right the KI will she's learned since being her own boss and employing others and how to know when to stop and enjoy your successes all the links to Tammy Emme Math and world gangs entrepreneur accelerated programs will be in the show notes but here's my conversation with B._T.? Industry Trailblazer Tammy Kozlowski Yeah. Let's see like when I leave here just going to go amigos and get the chain to the point Nice Yeah Poor Jen getting re-ready to Birmingham and did you happen on the clean so they were on the plane and they were like in these type failed themselves descend really quickly and then they're like the the air pressure. There's something wrong with the air pressure. We're GONNA have to emergency London London-birmingham because there's like no air and then she said there was so that was like scared to fly and it was like she was like I'm glad to be off but she just by Tatum Rene at least tell me has lost gay. Thank you so much for joining me on an episode of the gun show hello. I'm released to talk to you because you have done something amazing. You have started a business and we see and regular listeners of this podcast because we'll know that I usually speak to brand donors who have brands that are now high street names <hes> very well known but you are somebody see who started the business. How long ago so I opened the sal on for years ago? Four years ago you're thirty years old. You're the owner of Naff it just math math stance vase and in Glasgow and you are you've done incredible things by turning passion into a business and as we speak today you have just a one two more awards. The Scratch magazine scored for silent of the <HES> and Social Media Star will done and because you've won the second can one three times in a row. What does that know me so we are no in the hall of fame the Scotch magazine Ole Scratch Stars Hall of fame and the Social Media Cagney which as incredible is really really wanted to win it this year and I'm so glad that we did so I get to be a judge next year which is Swiss i-in when I spoke to you so <hes> <hes> listen to them? No I hosted an event that you were part of a handle of up in Edinburgh to deal with the World Bank of Scotland and easy wins and it was basically basically we talked about business and managing finances and what we've had to get your head around is turning your passion into a business and then basically developing business brain and I never a lot of people who listen to this show might have passion projects that they are thinking about starting up or side hustle that they'd like to make their full time job so how where did it all begin. What was the original passion so the original passion was genuinely just doing my neal's? I did my dissertation petition that I am. I always have to be doing something with my hands. Otherwise I just feel depressed. If I'm not like making something so I studied bitcoin design and technology at Uni always saw in making things and when it came to my last year I was just doing my dissertation so as rating and Danilo reports and I just didn't feel like I had to create a vote by dead love pain and my Neal's Anim- swin tumbler is really taken off and I was seeing you know these amazing nail designs and I thought I saw reprint Neal's and I thought I mean I've obsessed with lay prince so I thought I could easily with island l. sold it and it'd be it will at least from there and it was just a really nice when when I was sitting right my dissertation my laptop it was really nice to be looking at some brightly colored fun looking nails and like something that I could be off as well so it totally spiraled from there and I started taking pictures of my nails didn't tutorials putting them on Tumbler anim- I mean when I look back on them. They're not not so gorgeous time. People are really into and start beating the news too and so from the START I painting my friends nails statements elva vintage fears Tonle Tampons to kneel are and then from there yeah I just kind of well I got kind of bored and other people's not board if he and other people's nails I I was trying to think like Kokin I do more people's nails with sitting in front of them all the time and like physically having to be the because it was quite tired and I was entering into the team and working taken as a visual merchandiser so it's quite difficult to and so I started in making Neil decals which early tattoo transfers for your nails Amazon started no actually started paying enforce Neal's I._B._M.. Falls Neal's sold them on as so it was like the designs I was doing on other people but I could say to people and London and Manchester and then I started making Neil decals and then the neal decals where they can a business to call from so I actually go and chased from top shop stock in the Neil decals so that was like an appointment. I had to decide to just keep this as his are like or dislike anti-business so sexy on for that and I'm glad I made enter business. What was the was the salon the thing you thought where I'm going to do this and I want us out on Yep so Iran ah so the neal decals? I ran the business for two years cold D._I._Y.. Neal's and I love doing that. I just as I was doing that with Supply Neil decals to work intakes and to all these amazing islands in the states where you could go win in lake. There is like eight people working there. You get whatever you want. It and we just didn't have that in Glasgow. A new some incredible individual neil takes but they were working either loans or rain and rims and other beauty salons or rain in single rooms themselves are working at home and I just thought there's so many there's there's such a huge crowd of Glasgow and there's no way that really reflects those people like where Neil silence but it wasn't a place that I must say. I felt like I was amongst my people when I always felt like my here's to macy to go in this place to awkward. Will someone want to paint a picture of my dog Daniels. I don't know so I just thought I I just wanted to Ceylon exist and I thought we'll have been running a business for two years. Annoy nails people know with. I am passionate about nails. Make sure it's a base or I'll open to ceylon that won't be hard my eyes he's twitching that e commerce to bricks and mortar and bricks and mortar as a generally not doing as well yeah it has previously so what what was the biggest challenge. Do you think looking back just one yeah the biggest challenge looking back I had an idea I knew I could execute to. I knew what my limitations where in terms of like the style on the biggest challenge for me was making making sure that everyone ails could deliver the vision and I think that was the biggest challenge to stop forest and then the next biggest challenge was dude nails for two years while growing the business which was I'm I'm not saying I'm terrible. Oh number some stop and saying that because I'm actually not I just I think about them differently but it was it was getting on top of finances. It was keep it on top of all the Adleman things that you need to keep on top of each staff client control like it really will client here no control intial Jeez. Everything was a challenge it was the business was the child the vision the G._M.. The brand ever the Mr. I'm good at Neil's I mean the guy does add hired record at nails. That's all fine and wail. You can have all that but it's actually turned into like something that works. It's like there were other. You know all sorts of things and did they ever at any point to the addition of those things eh derail your belief in your original idea yeah one hundred percent there. There UNADOPTED CHIESA AND SORTA they'll get contained these and I just got to the point where I thought as it is actually worth it like I'm running myself and I'm compete anything and all I'm doing is like making sure the other people okay all day and I'm falling apart and I'm struggling with the business business side of everything so there was definitely points where it got really really overwhelm and it's really tough but I think I saw how people reacted to the business nothing. I saw something in spatial and it was. I have to see everything through so I thought I need to keep go and there were points for yeah. It's a very steep learning curve. I think anyone who's done whether it's <hes> for another business for their own business s when you begin to grow incredibly steep learning curve you make one mistake with your profit and loss. You never made that mistake again yeah for Russia it. It's a lot to take in and it can feel a little bit like fighting fires. That's my job and I think but I think in my personal experience experience though there was a point where the thing that was like finances for examples of great exam of not feeling like I had my head around it yeah. That's when the investment in getting somebody to help his was the best decision to deal with that but we could opening for naturally saying I need help yeah. I think I'm an ambassador so I I know where my strengths and weaknesses are so I think the town's for me was finding the right person to help and no one. I think the hardest thing is actually just knowing what you need. Help worth and then go in and find the right person to help with that. There are so many resources it can be hard when your heads and every day because you think do. I have time to go and find help but it's it's really important that you do take taming finder because all help you so much in the long run how far into the salon someone's life did you mm start looking for somebody to help every six months and yeah but it's six months came up to Christmas and it was so busy and I just wasn't isn't able to do anything like a long tainted at has taken me a long time to get my head around the numbers of my business work and I've had to learn learn earn. I've had to create like a process that works for me and it's taken a really long time to get there so the tame. I just really needed someone to like. Take control of and for me. How did you find those resources so we've actually gotten into the ball like ecosystem and Scotland. There's so much help for businesses so we have Scottish Enterprise Business Gate we and most recently I've had incapable help from royal buying with the entrepreneurial accelerator program but also just speaking to other people with businesses wail and seen who the hot to help them and then also just ask for help from friends and family people's patents sort of came into the inaugural McCain and some really good with numbers. They've agrees system for the numbers near business. Listen to podcasts like just getting help. Whatever but it's just fighting the net yeah given that the team that's the thing thing so somebody's listening to this show because we have a global audience and then at that point where they think they might want to start a business? Would you suggest that they actually look for resources funded by local local other local businesses or maybe the council's all the entrepreneurship program and Young Business and prizes. I guess that they that's not just exclusive Yousef to Glasgow. Yes be those sorts of resources were yeah. I think it's so important I think when you got an idea you you have a vision in your like. I just WanNa get it done. I don't want anyone to come and tell me it's not the right idea but sometimes you do need that and I think like all these services are there for a reason I very much was was added. Get my head down and went I went for it and I've always thought we'll walk in the hill moveth really like I know I want to do like so Kocaeli so bought ah there's so much to be said I've got such an incredible network around me know of other entrepreneurs and I've been exposed to people that I never ever would've came into contact with in my life because I'm such a bubble with my business so it really takes me at my head and I've had such incredible advice from the people people that are also important. I think teaming up with another business owner in the same source sake there that you're in it doesn't have to be what you're doing like if you're dealing with customers or clients on a daily basis just find someone that you can confide and then you can help each other and look at those resources and speak to people and everyone and Kale at people your problems because there's if you talk to another business don't. I'm sure they're going to have the same problem that you've had in some mm so we are no someone else and do when you started what what kind of job title did you give yourself did you did you have one almost of. Neil boss and then. At what point did you start to realize. You had a cruise accumulated. All of these entrepreneurial skills feels like when you I would consider it. Say You're an entrepreneur. How does that I do not I. I still have such a hard time. Call myself an entrepreneur no no but when I look at myself and all the things about me I used to think where like my league crazy too. You know what I mean like. I am an entrepreneur and I have entrepreneurial spirit and not that is that little little thing that keeps me going is about as hard for them to preneurs spirit if you had to <music> sum up what no that's difficult. I think for me personally is just is L. O.. Oh fire in your belly. You know like that that is taken a thaw and make an intangible you know and just believe in the idea of yours but also seeing everything around and no-one no-one China make it work you know and I don't know pin resourceful. Did anyone ever say to you own. Oh you should do this and you had to. You have to disagree with maybe somebody had more experienced in the and and when when did you concede and when did you stick to your guns yeah. I feel like it's been quite a lot and I feel like I with Magog. Law and I knew I want to do so. There have been times in the past. I remember when I first started this aisle on. I I tried to access that ecosystem by going through the funding. which isn't why should have done like? I should have gone for the help and advice by Lynch date for funding and in a nearby lake I went with my business proposal of treating the solemn that was like a community and looking after staff and images candidate. You know like there's a silence service. Industry like you're not going to basically is not going to work. The way you think is going to work and it's it's not gonna be this incredible business going to take over the world so I didn't listen to that advice because I thought well no because I know nor it's going to work inside that will work because I'm at the helm of it so I have to make it work but there have been teams but then I sat down with aw fail silo and owner and she told her all the things I wanted to do and she basically said no like skillet back just to Neil's like you can do just Nielsen the lesson to heart because I knew and knew she'd been through I did and I I didn't want to employ everyone what they want to be self employed and she gave me the base piece of advice for what you WANNA. Do you need to employ because you need to is your vision and you need to make sure everyone is aligned with our so I did listen to her so I think I think you sometimes you. Don't go for advice because you don't want to hear. You don't want to hear anything against what you think well you. I think I think it's like trust your guy. I would trust your up for sure yeah. It's goodbye and the the other thing being. The solids have a very distinctive look and feel yeah something. That's very different from anything else that existed close by and I wondered again how you chose to do that because it really is got you all was that another are important parts of it. It's not just about the service. It's about creating creating a space and environment that people come to feel a certain way about when they're in the place. Can you describe right listeners so far. Ceylon was all over the place like checkerboard floor pink walls neon signs everywhere the plant will bear feces stuck to the world. This is everywhere like inspirational course hung in like different colored frames and I'd just like and we've got a porcelain call. Porcelain Lampard called liberace. We've got porcelain. She called share. You know I just I like I said like when walked into silence before. It just didn't feel like it reflect. They reflected my personality and I. I like to be around things nice things. I like you know and so I thought there's got to be more people like me who maybe feel out like not in traditional style like they're keble. They have a place for sure but just for me. Imagine how like I feel like socially anxious and I go somewhere. You know. It's nice to feel like I'm amongst the things represent me but I just wanted. I knew I knew we were going to grow on instagram. We were in this office. That was two floors above street level so no one there's ever GonNa. We're never going to get walked past and trade so I just wanted to make sure that it was super instagram -able so we always had something to take photos off up and if it was a neil's rose had had nice backgrounds and then I just wanted to make sure that when clients were sitting and obviously you can be some people up for up to four hours getting their nails has done and you want something nice to look at so I just want to make sure that every police client could look when they were sitting down had something and fun to look at and something to make them smile and you know all the little inspirational quotes they may need that that day you know and it might just be something that resonates for them and they just think I just want something that they could take pictures resolve as well so it's very our new salads a lot more minimal but it still totally got the exact same vibes. I think it's more grown up for this. I'm an at risk flakes. The rest of the T. Moore's Wail and so we've we've got white walls but there's like a pink data will ran the top pink trims and we've still the neons seines and flowers everywhere and it's just it's a really really nice base and I want to be nice for matting to work in Israel. How important has instagram instagram or social media more specifically in the business. That's that's what we've grown on like. I don't like to see. I don't think we'd be in the same position. With Ota but I don't think we would be genuinely a we work really really hard to make sure our socials are always on point. I actually have a like a day to team that worked on social media and everyone within the Ceylon has their rules so all the nail technicians have to take every say Neil's not not just for instagram pictures but also because it's part of the client expedience to know like the clients want their nails to go on instagram pede so as part of that whole whole that whole journey through the silo and our stories every means our clients get to know our team know who to begin with and he can feel part of the expedients and I just think it's so important is open so many doors for us and secondly like instagram has helped us build a huge community. He'd like we call our whole team and everyone interacts with us. The NAFEESA and I just think we wouldn't have the NAFEESA if it wasn't for social media and also also we have our own fraud brand a math stuff. We have a range of cuticle oils that we know only sale in the salon actually wholesaled in six hundred salons across the world and that's all down to social media and we get to share we get to share like those silence and Saddam's was when the post about our products and it just it just as for me social media as a community and we are just like a personality on their totally hi Tony. I'm curious as well about maybe misconceptions or anything you had to come in terms of being somebody who is a business so now he may be. Have you ever had because you have a business because your young women. Did you have a fear that they weren't taken seriously all the time all the time remember at the skoch awards last night it was talking to so many so many women in the industry who feel the same a lot detained tame the conversation. I have is some imminent taxes for example. What do you do? I run a business. What's the business I WANNA Neil Ceylon. Uh So is it just you didn't Nielsen so it was just me didn't Neil's like props to me props to anyone who's running a one person business business like I think it's so difficult you know about is almost like you see when I got my first class honors and first first class honours at UNI amazing. What did you get in fashion. Well probably just dawned pictures so I do as difficult as really difficult difficult especially so that's why I was like whenever joined the Royal Bank Entrepreneurial Accelerator Program which is incredible. I was so scared because that was going to be in this room of like tech start ups and healthcare companies and I talked myself down so much I was like I'm just going to go up there and link talk and kneels and everyone's GonNa Laugh at me and I didn't say six six. He's put sixty sekine page edna sexy say competitive and won a pitch competition twice by doing my talk coils and skincare and you know so I think yeah I think people don't take tickets. tediously sometimes as well like the industry is huge huge and people title is just. There's so many misconceptions about. I don't know if it's to do with people think it's vanity that it's not important but it was one of the only indices to rise because if you're you may not have enough money to buy a new house or buy a new car but if you've got an spear for opponents month you're certainly going to do something that's going to make you feel good about yourself and something you can wear every so a have have failed to law and I do. I do get a lot but no I really actually kit and a lake being on day to meet because I actually enjoy the process of being lake. Make some and being like Oh. I'm like well. I employ nineteen people and another business me wholesale two six hundred people across the world so is it not that impressive. I have no what's interesting about report. I was telling you about British Peachy Council Commission the research into the industry and the fact that it generates more and I will we'll have to put the link to the show notes 'cause like heartaches figures but it's regenerates more revenue than the automatic income. I get goosebumps and you see like genuinely like incapable and I think what's really interesting as well as like I said I'm because at my job having wives and beauty for such a long time I I will meet people when they've succeeded. Yeah it's very rare for me to meet somebody in your position which is amazing to actually hear how you've done it and the fact the when you do talk to me though I d I mean when is it going to just like it's a constant. You're on a very steep yeah. I feel it quite overwhelmed by that something like Bruce Plateau but I don't want you know of no. I really enjoy being we'd. I'm not because I feel like industry as a whole. There's like like we're we're on. We're on something that the woman like. There's so much buzz like I feel Vahidi at you. Saw Happy that I've fail failing to the industry and I'm so glad to to be on this can upward hike with everyone and especially for the nail industry as well. I think like I just think that a M- nails of everythin- people will there are a lot of misconceptions nail technicians and walking just it myself and can get cheaper and it's the same with like any like may call up here skier massage all of that but I just feel like there's something something is really happening at the moment there's so many women going self employed like Clinton their jobs and do what can be a and I just I just I feel like there's something newly spatial come in and I'm excited what I noticed when we did that panel. There were lots of people in the room and a couple of the girls. He sat in the front row. Were Nail settle notice a couple of nail salon owners. Yeah I can't remember the name of this Alan were here. They're here Ceylon while they but I noticed afterwards we the other panelists and I were from the corner. I think by the ball would go and sit with them. Because when I open the floor up to questions they mean to be we'd really like to know from tammy about this and and the obviously you seemed incredibly unguarded an incredibly open and <hes> welcoming oversee took a the time to answer that question is how important is it to to be in close contact with people who could potentially be your competition of that competition competition for me. I don't like to be in competition with anyone. Actually I think there's so much space for all of us in industry and that's what we're really trying to promote with Nafez like we are in Glasgow. There's another beg silo in a four minute. Walk away from US and there doesn't don't need to be any competition between us like we all help each other. I am I try as much as I can to to go and speak to visit. Does it interact with as many silence as can across here Buli Weixin Skin Kit. I think it's so hard I know how hard it is to Rana Ceylon and how isolated and it can be you worked with the team every day but you can't sometimes talk to your team about your team like you. Sometimes teams need that help and because we are in the industry and we don't feel like we are businesswomen. You know like these women aren't maybe access sason everything. That's available to them so I think it's so I if anyone asked me any questions about running a saloon. I will give them all the knowledge icon and all the help I can take the help that I come from them and the team that we've got because a distinct is so important I made so many women last night who to worst in Connecticut have a five and a tat. I was like all the time you need like. Ask Me anything and I just think it's so important to to to speak to each each other. There's enough clients for everyone. I think clients are their own people. They can choose whatever they want to go. We don't own them. There's no point fighting over them. All we can do is offer the bay services that we can offer our look after our staff or the people that work in the silo and look after the clients from there the and learn from our mistakes and just continually try and discontinue try and make sure people don't have misconceptions about it'd be industry and the more we talk to each other the more we talk to our clients and the more we talk about it everywhere the more that people understand that hard artyom to run a business and how brilliant these women are are running the businesses. You know exactly what we would do with sale in the coils. Israeli we make sure and give all the salons the attention that they've got any questions if they're finding a heart to reseal the products we will give them a call and let them know like our tips and techs are are and I think it's important Saudi. I would could jabre on for ages but I do feel so passionately about it. Am I employ everyone. I don't have my name self employed staff employees all the ghettos and the women and there comes a point in time where we're we can only pay so much our because what we because of what we can so what we charge for the service and obviously what we charge for the service as bell on and what people perceive as worth so we we have these conversations that remember don't talk down your job. Don't talk during the services. Give them all the knowledge that you've learned in these eight years four years five years. You've done neal's make sure that they know that the service is worth it. That's why I run the SAL and the way that I do. I've got a manager manage asylum monitor and assistant manager Social Media Reception Gua- sales manager like so much emphasis on getting the team looked after so the oldest is doing the service educating the client and win win that point that the the can't go farther and the business which is is also something that I'm working on. I want to give them opportunities to go further in the business but when they get to the point that they want to be self employed. I don't want to do the traditional thing that people do and give them guard and leave them behind their contact clients. You can't do this. We've just had one of our one of our nail takes. Leave Amanda. She's gone off and start your own business. She told me that she was leave. Him said that's billion. I'm so excited for you. I'm so glad I've given you. The platform to go on your own has exactly why do we sat down with our. She asked us to do's and don'ts can. I use force on social media. Yes you can use the foresee took in here as long as you tie goff's N._C.. They're done in Solomon Kenai. I'M NOT GONNA she said I'm not going to push any clients. I said these are your clients they come to. To you we will contact them for you and the more you win. You're leaving and where you're going and if they want to go to you they can go to you. You know as their doesn't and I I think I always wanted to show my clients. Should this and I don I feel upset and it can it can be really personal but if you put from a conversation one of just respect on both levels if both people are respectful then you can make such an exciting journey and keep in contact with islands and yeah and I think that goes for any a business like if people are moving on their life your businesses your life and that's their life and you can only look after them when you're responsible for them. Sorry I'll get off my soapbox really really follow owners and you'll have had many a time. They took my clients yeah and certainly like that at the star. I've just realized the thing that I I love the people that work for me. I love them and I have a key to them. An magic cures should extend past them just being in my doors you know for me and I just think if I can speak about that and other people oh can adopt that as well. I think everyone would be a lot happier running their businesses and I feel like the people in the businesses would be a little happier and hopefully even to someone listen to this no in the I've been in that position where they fail upset by someone leaving just have a look back at the situation and just think how could I have made that goal nicely for one and sometimes people are just horrible and dislike them goal yeah. That's the thing because I think the way that you're describing. It sounds very open pin. It sounds very kind. It sounds very generous actually and I wonder whether those those attributes sometimes leave one slightly porous to to be taken advantage of the felt like that. We've found this I am I have learned to Atlanta to harness that into something that makes me happy and something for other people in the past i Vadim was just late. People take advantage walk all over me and then being really upset about it but when I got to the point of why does this always happen to me. I realized it's happening to me is reacting reacting in this situation so I think as come with confidence confidence in on I am an entrepreneur. I am a business owner and is my business zoll so why c goes like lesson to me as a respect thing so I just need the people that are around me to respect that they need to know that I respect them so that they can respect me and I think there it's just been a fair enough to know you can be nice and you can be direct you don't have to you don't have to lie in <hes> late. People do whatever they want. Ev is making you unhappy but you you can you can look after people and be nice and B._J.'s but also have bone days nothing by Jesus. The most important word is just no-one no-one where where you're are GonNa hit the point where you're unhappy and as I'm I'm the same in my personal life is ill you know I don't think I've mastered so much in my personal life but and I've not certainly no master about spreading because I was gonna say how'd you knew what your boundaries and you've just said. Is that point where if you go beyond a you'll be unhappy yeah yeah. I'm really I'm done with him feeling rubbish yeah so maybe sometimes you do have to work yourself into the ground and a couple of times to be league. That's when you're like is it worth it is it worth is what you're doing. Worth it. Yes is is how you're doing with it. If it's heartening knoll changes do something different tinder true good advice thanks. How do you stay? How do you know when it's a good time to expand on what you've already created so for example with the adding merchandise yeah how because see we always have big ideas? I know I do then. I think but I'll I'll hit the go button when such when have you found that you've when do you know. Do you just have a feeling or do you wait for the profit and loss to look just as you want it to look well well. I wish I could say that. I waited for the and look I am no I do. I have so many so many people to look after I can't make the same risks I meet at the start of the business. So Star of the business very much got feeling have an idea. Go free. Stay up for five nights in a row making sure it happens completely not thinking about the money say not worrying about money. I just kind of is very much like if I have to get law no law no if I just want to make this happen which was good in some senses and I'm glad that that some of those things who is also bad and other senses because no knowing what I know now I know in terms of finances and the we- everything works and the processes that I've got very very reckless and I got through lost by this GonNa my teeth and actually six months ago was the first time since opened in the business that we wear free because of decisions I made ah the star. I'm like not paying attention to weigh in. We were going to be VAT registered and just think an oral B.. Find someone will tell me ah the door and then you end up with a huge bell that you're like fighting to be bike. You know so I think I think you'll know you know and it's raped eight by Lincoln again. Your limitations and you're like the bone Jews in need to say it by yourself so if you're like if I'm not if I have ideas all the team <music> but I write them. Don't just go and do them and then if I'm still thinking about them. A weekly are then all thing okay. There's something in this and need to talk to Nicole any to talk to Lisa. I need to make sure sure everyone's workloads can accept this idea. I need to make sure that I put money away every week so I._p.. All our bells until savings weekly up here evatt bill into an account weekly so that when is ready to come so I very much have to our money weekly which actually works for me because I have an idea that week I'll see okay. We've got X.. Amount Spear in the budget this week we have anything to pay off the Denison for the sal on top the anything once all those things are sore or it can refund this idea. I don't WanNa be in debt so as agree idea yes could I maybe scale back and just do on socials or do in a way that doesn't cost us money so I think I think going on your is really important but also not in the past. I've only worked myself into the game but worked the people around me into the ground. Because almost I wasn't taking advantage of them. Knowingly bought like almost like took advantage of the fact that I was their boss and they were going to do what I said so me. Having when this like crazy idea that actually had no financial or like business like nor positively towards anything you know just because it was an idea that had and then just realized it was quite quite narcissistic thing to do to basically work one into the grain so you can be like. Did you know so. It's just Kinda. Maybe having a little checklist of like doesn't always have to make money like everything could be brand. Building gnarly can just to help make a nice day for everyone. I'm just going to be in lake. Am I going to hurt myself denness. Am I going to hurt the business going to hurt the financials financials and you know if no then go FRA but if you can see like the long term benefit and something you know I think I'm looking at it from the other Said's so if you ask me like two years ago I'll be like Oh don't doesn't matter I believe in yourself but but that's what you get from experience and just like Super Soley sitting here doing the same things in year four the you were doing in year one then that might be worrying yeah. I don't know if I would have a low support me yeah so I guess to clarify. I'd be really interested to know what your mentor Olmert Motto Is. Whether that's in life or business whether it's the same one or whether you you have two different ones to to but there can have quite similar. No I would say three. Let's just do. I like to always either. No I think may be caned eventually got it tattooed on my leg so I can remain myself because I always just think when you're wearing jeans while I I just know is there. No I just feel like always became you. Do you know anyone's going through it seem as if we have a client is causing was an a- raucous and missile over lake to pioneers or something and sometimes the Lake Nicole whoever on the desk can be lake so named Droppin Nicole billion view you know like it might be like Oh why she acting like that. I'm still frustated now. Just be like you don't know what's what's happened today. That is not nothing that to paint has got nothing to do with you. Like is not a big deal so just be nice to see okay. That's totally fine. You know became a M- and then <hes> will at a year. I always say that like am. I going to be worrying about it in a year. If something's maybe a little bit a little bit kabbage Almond and iron about it but it's something that will have a huge game to me into everyone array male distinct. It's not gonNA under year this eight hundred quit. There's something in you know so name but if it will make in a year always have to say that an and Malacca last one is the one I always say to myself is just the world's not going to fall apart. You know like if you don't the email by five o'clock. I'm not gonNA fall apart. Yeah tomorrow might be a little bit more difficult you know like or if I need to ally in completely overwhelmed like the world isn't going to fall apart and sometimes when like talk to yourself Tommy like literally like the war you didn't this yeah perspective is the worst I tand words professional. I I have a feeling I'm just GonNa Watch you go global global more success delighted about because you all client and you are brilliant person to hang out with just seem the destroying your saints other really Nice just like pilled headphones as so it's fine. It's getting links to Tammy Jimmy Fallon cuticle oil and everything else will be in the show notes which can be found where viewed as a streaming and downloading this episode but tell me thank Sir. Thank you so much absolutely loved it. Thank you so much for listening. I really hope that you enjoyed that episode before you go. I just wanted to remind you that. If you wanted to get in touch with me which I would be delighted to you to do. I love hearing from me then. Please do email me at the beauty podcast at g mail dot com if however you think I know I just want to send a quick note or maybe even a gift for me slide into my dams on social media on twitter I am at Emma Gums and instagram the crap. I'm I'm at Amazon's or if you have any conversation with me and thousands of others listeners other listeners to this podcast then simply join the facebook group the link to

Neil Ceylon Ceylon business owner neal instagram self employed Glasgow Tammy Glasgow Edinburgh Amazon Tommy Uni Tammy Kozlowski Royal Bank of Scotland Supply Neil Scratch magazine Nielsen Young Business
E266: Kelly Dodd & Princess Beatrice?

Who? Weekly

58:49 min | 2 years ago

E266: Kelly Dodd & Princess Beatrice?

"Lindsey I got so many Pierrot singles in the mail. I'm going to have clean hands for the rest of my life. I mean, it's honestly the perfect gift for you this holiday season. I know I'm always worried about getting sick, especially this year. So as everyone, obviously, it's the gift that kind of keeps on giving, you know because like you use it. And then you give the gift of of cleanliness to other people. I know and you're always going around as holiday parties left and right. You're going to be with family. You're going to be with all these kids. Everyone's dirty. It's cold and flu season. You don't want to get sick. Because you've got other parties to go to. So that's why I always keep lately, plenty of bureau products nearby. Honestly through someone every you know, have a billion totes through a handful and every single I love it. You're going to be like reaching into toads like ten years from now. And you're going have like these by pulled one out before dinner on Saturday and Joshua. What's that? And it was like Pierrot single. He was like what? And then he was like can I have one? And I was like sure that's by heaven, wreaking mad gun your veer like the most boring Mary Poppins. A really boring Mary Poppins Mary Poppins returns. It's a flop. The news are super portable supercomputer and they kill more than ninety nine point nine nine percent. More of the most common germs that can make you sick Parrella hospitals trust most to keep patients safe from infection and the same germ fighting formula that doctors use goes into every single Pierrot singles pack, grab a handful to keep in the car. Throw a few your pocket or your purse before you leave home or like meat put when at every single tote that you own their individually sealed. So there's no mess. Pop out each packet has the exact same amount of sanitizer recommended by the CDC, and who knows more about cold Lucy's. And then the CDC not me the holidays are the best time of the year. And they'll be over for you know, it so stock up on Burell singles hand sanitizer packets on Amazon. Nobody wants to get sick during the holidays so stay well with America's number one hand sanitizer. Brand welcome to the podcast of your learn everything Juno. But the seventies. You don't I'm Lindsey Weber on Bobby finger, and this is the first week that Rita ORA has an album out in the United States. Her second Rex. It feels different in this world. I think it's the first it's the first American release. I'm so proud of her, and it's kind of surreal to have her have an album and to have people like responding to it actively across my feeds and today's her birthday. But I mean yesterday was to you listeners but birthday week does she like twenty eight twenty. I mean, she's still much younger than me. But it's fine. It's fine. I mean, it's fine significantly younger than me. She's accomplished so much. To our young United States. One of them one. I haven't even had one album release in the United States. Did she make it on the Forbes thirty under thirty this year? She has to one more year, maybe the thirty thirty so silly there so many there's like hundreds of them when you mean of people under thirty. We'll know it's like it's like third. It's like different categories should really only be thirty. But you know, the thirty people thirty media thirty under thirty art. I mean, first of all literal sponsored content but sending all it's hard to mix. I'm more Sadan brick the ultimate thirty people under thirty. I bet. Thirty percent of those would be who's just be thirty random people who are under thirty years old thirty influential people under thirty and read over would definitely be among them. She would definitely not be among them would be like Malala three to read. I don't know who else. Idea. My uncle it'd be like Billy eyelash like. And be like Jacob satori is. Like, whatever his name is Luke from vine who's lewd, not not Millie, Bobby Brown. Not. She would definitely be on there. She is literally has magical powers the dance moms girl. She'd be on their Josie would probably why are everyone's like thirty under thirty. But also may be under twenty also. You should be twenties to be under thirty actually I well, it's unfair. If you're a teenager twenty thirty between twenty and thirty between twenty and thirty between twenty and thirty that's might list. Okay. Great an incredible list. What what time what an opening redes- album exists? The world is different. We'll get to it a little bit later in this episode because we are we can't really talk about Rita in two segments. Or will really lose our listeners you put up with enough in terms of talking about her once. Okay. Let alone yet. But one time you do have to talk about is camping. Did you watch? It. I didn't watch. It. You must it again stood again. There's only one episode left. I was reading that. Lena Dunham profile that came out today near magazine, very good, by the way. And the first thing I thought was I wonder if Bobby watch camping last night. Yeah. I didn't you did it. I did it. Well, anything. I mean waiting for me. Just feels like enough people are now. Reminding you that you should really just watch it. I I mean, you don't tell me that I need to watch camping. It's been on the top of my bullet journal for like week divulge general you stop using weeks ago. But I started using it again. Yeah. Sure. Did. I mean, I like you put can't listen you stopped using the journal. I put camping bulletin on the same category of things like things I aspire to to use an experience, but that I have a hard time fall camping and to us. Well, it seems like a bad thing for bullet journaling, the honest and camping's ratings. They wanna know. Can live. So why do people keep signal? Emily read a cow skis wearing because she's a model. Oh, you're not asking me. No, I'm quoting her. I'm quitting. Are. Speaking of people who'd be thirty under thirty. Why do people focus on what I'm wearing literally girl euro model? I understand what she's saying. I understand like she's talking about the protests. The an opera does what she went to which is great. She wasn't wearing a bra and people are like she wasn't wearing a bra. And that's like that's like. Yeah. That is kind of bullshit to point that out like the point was not that she wasn't wearing a bra. But also like you weren't wearing a bra like what do you like what do you want? And also like maybe the poll, quote shouldn't be why do people focus on what I'm wearing. If you're literally model who wears clothes for a living. You know? I mean, I guess she's also an actress, but let's not even get into it. That's splitting hairs my favorite thing about. This interview. Is that she says is that she says, and I was there making a political point. Why would people focus on what I was wearing? And the engineer just goes on a happier note, you got married in February two actor producer, Sebastian bear McClair. My favorite thing about Emily, Radic hausky. I gotta say which is really crept up on me in the past few weeks is her bikini line. I don't know if you've seen photos of the bikinis from her bikini line like she's the only one who can wear their for not bodies. Like, I understand like I understand a few keys in your bikini line are like four specifically your body, and maybe like real women, and I don't mean real women like size women like any woman like anybody. That's not. It's definitely like this is a Big Mac on the photo has a Big Mac when I buy it's is it couldn't be any further. And I went to the bikinis Instagram, and I was looking like are there other women wearing the bikini and there's a few. But like it's mostly just her wearing these bikinis. And the idea is what I'm trying to say to you is like these are Keyser like not made for other like you would never. Yeah. Like this bikini is so small and insane that like it's only buddies body. It's only made for her body a-. It's only made for radicals these body like I'm not even like body shaming her. She has this amazing almost alien insanely good body of. And that's kind of. Her things. Sorry. And so I don't understand why she has a big I can't wear it like, no one can wear these. It's like me molding, a sneaker to my foot that I run in specific to my thing. And then being like, I'm selling it. It's like, yeah. Nobody wants like the Lindsay sneaker. That's like molded for my foot. What's her bikini line called like Murata or something? It's time. No murata. No. It's like, it's an Eire's. I'm not promoting her bikinis. Like, I just refuse to promote them. I if you're interested in promoting your bikini line on our podcast. Please Email us at what's up to edgy mill com. Okay. Let's move on. What is next on this? Oh god. This have you read about this at all? I don't know how how did this not? How did this not come out before the wedding? Like how much of these people paid off to not blab before the wedding. I mean, I feel like oh before what reading oh. This is Beatrice not Eugenie. Yeah. Janie got married and this was single. And now it's coming out that Beatrice has a new lover. And and he is like like left his wife for her as his the mother of his child for her yet. His name is. Eduardo Ma belly Mosey and how good mazing Italian whatever that was. And he is developer. Don't know what that means. And he quote, coldly ditched his mother and their child's after he aware Beatrice who stole his heart. Big drama. They were engaged according to a source who talked to radar for three and a half years. And then he met Beatrice like gotta go this. This is the life. I want there's drama and Beatrice is kind of like Beatrice and Eugenie are like kinda the drama there little drama there drama. Well, they they lash out because they weren't under the scrutiny of a real Royal? They're like team, Royal? So they have they have the luxury of being able to be a little more a little more isn't their mother literally for like they can just like the representation of that where she's like, I'm Royal? But then she's like, I'm not Royal like, she's both. You know? I know. Yeah. Anyways rate our loves this shit. Of course, they do what else is happening this week. There is brace. Speaking of important relationship, news, Brayson Cyrus is engaged you about that. Who's Brayson Brayson is her younger, brother? He's twenty four mile lease twenty-six. She just turned twenty six races. We name these Cyrus people once a year. I can't remember Trish like Tisch. Who's the other one trace, Leslie, there's trace there's Tisch there's Bryson there's no there's Miley. And there's I feel like I'm missing one of the who's the one of the women. There's like a woman. There's well. There's there's trace. Who's the one of the case? What trace brandy breads, Christopher Brodie whose Christopher Brody. No. That's he's not. Are you short Christopher Brody? I've never heard secret. He's a secret. He secret. He's Billy Ray Cyrus is son. But not what's fishes on heat. That's from his I assumed from. He's a half sibling. Okay. Well, a lot of them are have siblings. This is a really funny. Sorry. This is a really funny graphic because it's like it's like no trace brandy brazen. Christopher Cody like, he's like he's like the freak. Whereas there is it's like, it's really good. So he's the older one. Yeah. It's like, what's what's that? Kristen that Kristen wig as else get which is like, and I. Jeez. I'm holly. Like, he's the genie's of the family. He's the other Hemsworth. God the point is he got engaged. He's twenty four. She's twenty two her name is Stella McBride. There's not much to say about her other than the fact that she is a visual designer. I think visual merchandiser. She's also this you notice like pace it into the professional coffee attic, she's a union yet or whatever can you get a health insurance? No, it's just union. So you guys just like get together and talk about coffee or you just put professional coffee Atta we get being screeners. We get delivered. Do you go to like meetings, like AA meetings, or whatever notify developed my own special roast can copyright it through the professional coffee addict guild of America east. Well, I'm so glad that you guys have unionized anyway. So this woman, they're they're engaged. They weren't at my lease birthday party though, because they were busy getting engaged and Miley headed twenty-six birthday party. And every story about Miley Cyrus twenty six birthday party could not be less interested, it Miley, Cyrus twenty-six birthday, everything just turns into like their house burned down two weeks ago. They josh. The house burning down is the house breakdown is like number one conversation for these. I that I like Miley spin very purposefully out of spotlight. So like, she probably was like annoyed that she had to like actually celebrate the also the fact that she turned twenty six offensive like she's only twenty old, but they gave five hundred thousand dollars to the relief fund. She and Liam which is nice, which is good. Yeah. Let's good. Good of them. Yeah. So Miley turn twenty six and brace in non engaged. Awesome. Do we have any updates about any of the other children Cyrus member? When one of them in the mom had a Redick decorating show on Bravo. Yeah. What canceled are now. I have no idea. And remember Sylviane went trace dated Brenda song. I do. And then they broke up, and then they got back together again because she's now dating she's with Makoko Malone. Yeah. I gotta the he's aiding some other one because there's a woman in that photo that I sent you tag yourself as a woman in that photo who I cannot identify. Defy think she taggers off. And I wrote brace I'm brazen. But like Brayson wasn't there. I didn't get it. And I didn't know anything. No. Bottles Sierra, Nevada bottles there, and then there's their grandmother there. That's cute. Did that story about how I went to a friend's house? And I didn't know I was invited over to their house. Josh. And I and I didn't know that they lived with their grandmother lived with them. Very sweet. It was really. But I didn't I didn't. I didn't know that going into the experience that we were gonna be at this apartment and the Graham got out front grandma's there. You got out front totally sweet had the best time. Are you having to put that up front? We were sitting at their dining table and play playing board games. And it was the four of us. And then every once in a while like, we're drinking beer, and every once in a while nanna would I mean manna was one hundred eighty every once in a while like nanna would walk by and go got an empties. Wants. And then she'd grab the empty beer bottles and put them in there. She was like your waitress chose your waitress shoes. Very sweet when if it wasn't Anna just a ghost. Are you? Sure, it was a real no it was a real nanna. They country radio personality took to Instagram after taking home the mirror ball throw fee with pro partner Sharon Burgess during Monday's season twenty seven finale during which the how I met your mother after tweeted dancing with the stars just confirmed. Why I don't watch dancing with the stars about his win. I just knew Patrick Harissa such a little asshole. What is what does it matter? Also, how humiliating to tweet about dancing with the stars. Like the reason I don't like dancing with the stars. Because like the best win. Are you hunting about linked to get mad about dancing with the stars? Then tweet it and like that's what you're mad about. And then like the news is like military's has beef with like some random person who did you read? Did you read the guy? We have to explain the so Bobby bones one dancing with the stars. Who is he again, he's a radio radio DJ in Nashville. But I think he's like very popular. He's like national he's national, but he's a highly syndicated radio DJ. He's very very popular. He won dancing with the stars people. Some people were upset because he frequently came in like with lower scores than the other celebrity contestants. But the winner is chosen on this chosen by the public. Like don't get. It's literally Tanaka was the like second episode. It's a popularity contest not modular. It's also the producers decide it has nothing to do with talented. Never has. Okay. It's fine to be clear. So he wins. There's a there's a category person who's watches dancing dancing with his upset with this upset by this. So they like share their frustrations on line. One of those people is Neil, Patrick, Harris. And he said what did he say dancing with the stars just confirmed by I don't watch. Dancing with the stars. Okay. We want you or about it. The worst tweet. Also like it just confirmed. Why you don't want it? Like, you do watch it. If you knew what first of all, there's no way to know what's happening on unless you watch it. I can confirm that because that's somebody who doesn't watch it. When I catch up on what's happening. It's like impossible. You have to watch out. It's there's nowhere to find out. What's going on at dance? You're either watching it or you're not you're not dealing with it because like consume so much content to be looking for this. So Neal was looking for this watching. And so now, he's like only reason I don't want you ending with ours. Because I don't watch star. It's like that is make any sense. Like, literally that doesn't make any sense Bobby bones in response each and response to both backlash and the rest of these angry dancing with the stars fans backlash he releases video and Instagram. That's very like, a heartfelt. Thank you to everyone who voted for him. He was like I talked to every other dancer after I won. And I was like you were better than me. And like this is just so humbling, blah, blah, blah, and. So if you did you read the judge Jared comments on this story. Oh, all of them were like, that's why Bobby one. That's why fans love him. He's the greatest I did not realize he had such a devoted fan base. But people must love him. Yeah. Good. I know very little about him. I don't know how he was perceived. He's gotta be well liked the Neil, Patrick Harris. It doesn't take much people all like him. And they got a similar look. And let me tell you something. I am will. I look my guy. Got a similar. Bobby arounds bones? I'm Bobby bones fan. I as you know, I have to have to be a fan of people of adult males who go by Bobbie professionally. That's why begrudgingly like body Burke. I got like, Bobby bones. Now, just inspiring to me. Also, Neil, Patrick Harris. He's bashing me on Twitter about such a big fan of no, Patrick Harris. I don't even care knowledge. I existed that's bringing you see what buddy. Okay. Did you see this spells have thanksgiving dinner spouse thanksgiving dinner bells? What did they eat? I don't know like just hairy air. What does this baseball joke? They just like there's air in the cans. I made it just looks like the worst. I guess my problem is not that. They're naked just looks like a bad meal. Like, here's my take. If this headline is poly-amorous pair. Nico Tortorella and partner. Pose noon, part aches and partner posed nude at thanksgiving dinner, quote, spouse and spouse, not food. What is that? It's it's like a Turkey. But that's it. So they're like this is the ultimate doing it for the Graham. Like, this is the opposite. You know, thanksgiving people post pictures of their place, and they're like full of food it looks kinda gross. But you're like you did. Wow. So basic and. And there's looks like the opposite of that. What I'm saying? They had corn thing with green beans. And so so there's like them they're naked. They're holding up forks and spoons looking right at the camera. It's sort of like who took this. But of course, they had their camera on its they are never who took this. It's like, I always believe that there's someone there to take it. You know, so says our first so they have lots of lovers. There's over who. Nico Tortorella and Bethany Myers are they are two spouses, always naked and they love Instagram, and they are poly-amorous, and it's always naked on younger. We've talked about them under. Under she's Magori man Magori like Shrek like like decide to take a break when he met. Nico Tortorella memory was is is currently shaking is always shaking for as long as you. She's looking. Tell exists or not. Anyway, they both look like like hot white belly dancers. That's kind of it like a fitness person. Anyway. So they both posted the same photo thanksgiving, dinner and. It's it's. I don't know. They're like at a house and somewhere in a cold air looks like the opposite of a traditional thanksgiving photo. It's like it's like family friends like a plateful of disgusting beige food. This is like Sheikh there's a Turkey that looks like it's not even ready to be eaten the Turkey. There's like Antlers. There naked. It's like it looks like the most uncomfortable thanksgiving I've ever seen in my life and also. What I don't know. Like, what is that print? What is that tablecloth print? What is now you're really going in. I'm just saying that there's something weird about all of this. The point is lens if they had so many lovers are poly-amorous. They've so many partners. There'd be such a good thing giving think of all the people there. Oh my God. Poly-amorous people probably have the best. Thanksgiving's. Oh my God. Number one. This one Lizzy. That's our next hallmark movie remake election day. Potluck. Oh, you forgot about let it snow or whatever. That wouldn't let us know. Let us know let it's no bad name. Yeah. Let it snow. Okay. Poly-amorous potluck. It's coming guess who's coming to dinner? It's like who's is like multiple yet. Guess who guess who all is coming to dinner question? Mark poly-amorous potluck would be so good. And it'd be drama. But at the end, they'd all be fine and happy about it like there'd be like one bad person who gets kicked out of the relationship. But that everyone was like fine point is Lindsay. What's the point? Both of them posted this Instagram this photo, but Bevan's caption is the one I'd like to focus on right now because I did a little research, and I have something to say slash reveal. Sherzer sure. So there's Bethany holding four can spin in front of the Turkey cranberry sauce, something gross and a bowl that looks like corn like a serving bowl that looks like corn. It says our first thing sitting spouse spouse, I love you endless. At Nico Tortorella that corn bowl was made by my grandmother. And it held creamed corn every family dinner. Please don't tell her used it for green beans. Okay. How do you interpret that? When foreign bowl was made by my grandmother. She does pottery. Okay. Okay. Now, let's Lindsey open up your text messages because. What is it say like made in China? Oh, no. Oh, no. You didn't find it? I using. She bought it on saying if you search vintage ceramic corn rude, he found all over at CNN EBay you own version of mine. They're identical. If grandma at anything grandma painted it. Graham allied to. No, I'm saying that Bethany is trying to give her followers some sort of revisionist history to make her grandmother more interesting than she is. That's so she's adding like fake details or grandma lied. Maybe. Maybe Bethany maybe grandma maybe Bethany grandmothers filthy liar. Please don't call her grandmother, filthy liar on this podcast. I do not need. Anything Bethany is exaggerating just dragged her to hell into ceramic serving bowl with you can buy that designed based on corn. Okay. The other thing that happened was that Nico went on, Wendy, and it was a mess on both ends. I gotta say both. Both ends were messy Wendy was messy. Nico was extra. It was like a true like coming together of something. It was willed. I don't want to ever hear Wendy Williams, really discuss anyone sexuality and ever. Now. That's a problem. No. They also don't want to hear Nico Tortorella discuss anything. So having those two people talk to each other is true, misery. It's I do love watching Wendy and grasp the concept. She can't grasp like she will like like, I like Wendy is Wendy was so many things wrong with Wendy's reaction to this. And like, obviously, she wasn't prepped properly. Like, I don't understand like, but Wendy being genuinely confused or Wendy being fake confused for the performance of reactional versions are bad. But also so funny so funny because she's just as confused by Nico as she is by like news about fifty cent. You know, like, she's she's always confused. Class. If you've heard of poly-amorous like literally like her reactions to being confused, which is constantly are some favorite, Wendy work. You know, like, clap if you understand the binary. And take me through this. We're gonna listen to you, very carefully. Yes. Miko is not in traditional relationship. There's nothing traditional about what's going on here pretty much besides what I look like. Okay. Okay. Yes. Okay. Yeah. Thus. I mean, she came so close to doing that. I'm shocked. She didn't like that is a joke. But she definitely would have done it. If he wasn't there. Anyway, are you going to play a clip here? Yes. Oh god. It's a nightmare. But it's a type of relationship that's existed. Since the beginning of time pre bible cute ears. It's truly nightmare. So moving on from this corn bowl and Wendy Williams. Let's talk about this to no one surprise Paris Hilton and her fiance. Chris Elka have split up. I mean. To get married. I then split up. When I was gonna say, yeah. I thought they would get married. I thought they'd have a weird extravagant wedding Paris will be relevant for minute. And then they break up. But this didn't even make it down the aisle didn't even make it to the wedding. At least throw a party. I'm kind it's kind of against Paris to at least throw the party. You know? That's exactly what suppresses me about a two. But the best part about this is that he wants the ring bag. No, there's so many best parts. Okay. So one is that Paris broke up with him a gay that Yanks. She broke up with him. She's busy working and realize he wasn't the guy for her question. Did he did she break up with him or does? She just have better page six connections. Think about that for a second. Right. I would say she broke up with him because he wants the ring back. Okay. So he wants the ring back. But as I think the pope page six also says that was the post page six says he didn't pay for it. We do that. We knew that. But that makes a better Chris's like going all in. I love it. It's great. So he's like I want the ring back and everyone's like we remember from like previous articles that you didn't pay for it. But then you see the bottom of this piece ends with his people snip snipping back. A rep for the actor tells us that quote, our info on the ring is wrong. And that quote, Chris has his own money. Dear homework. Honey, I don't got here with Honey. Honey, I don't think the leftovers like gave you as that much money to pay for a two million dollar ring. Just casually. Do what you do your homework, although how refreshing to have a sassy rep we never get good reps anymore. Well, that's why honeyed her back because I was like I was writing off this energy. You know, Honey, I had the Honey. I did my homework, and I'm sure Carrie Coon couldn't afford a ring that expense just in thorough even got paid for that last season. Honey. Okay. Sorry. That was also a Turkey Mattel impression. Okay. Honey. I mean, they were so out of money on that show that they paid live type they paid live Tyler in cigarettes. Or as real everyone else's fake. She was like giving our ads cigarettes are expensive in New York City. Okay. But anyway, the best best best part? We really this is the best part. No. This is the best part is that TMZ came in with their fucking. This is the like we had like page six post. We're like, oh, we're at the the upper echelon of garbage. Now. We're like TMD's like, Nope. I got it. This headline Paris Hilton's ex not even a name now that I'm old dot dot dot, it's back to acting an entire articles. But how Chris toll TMZ that his act he loud his acting career take a back seat to Paris while he was dating her. We're told cristin film anything during. Especially after he popped the question on this year with a ring valued at two million bucks. Fact is Chris only priority during this time with Paris was Paris. He was all in supporting her global ambitions. Yikes. That's not linked even if she wants literally forgot about him. Oh, yeah. With the car is not linked. Well, I want know what her global ambition is. But we digress. Katie really funny as he was the only movie he's made the only thing he's he shot since leftovers was that that Zowie Dolan film that like no one's going to see. They'll death and life of John Donovan. Yeah. The one that had like kit Harrington star, but also Natalie Portman Senate, but also just could chassis and Kathy Bates, Susan Sarandon. And he's an Chris Ilkka it like it like flopped at all the film festival. So like, I don't think it really got distribution. So it's sitting around do I believe that a relationship with Paris Hilton is like take time consuming a hundred percent. I believe this. I a cover to cover up his tattoo, or is that a leave it? Well, let's remember what the tattoo is for those of us. Don't written in the Disney fawn. So normally wouldn't like I think with Pete Narayan. We were like who cares about like tattoos people get tattoos this tattoo. I do actually want to judge a little bit for because it is huge. And it is Paris written Disney. It's half a forearm. It's not something. It's not a heart. It's not a name could explain away the bunny ears the bunny ears tiny the bunny ears are used to cover up the bunny user, easy to lights, not subtle. It's on an inside joke. It's not like, it's literally a name in Disney. Font is ni font. It's like it's like I got Josh. And comic sans on my neck. No. It's like I mean, it's like you worse than that though. Honestly. The Disney font is that. I mean, the Disney stuff is weird. The Disney the Disney funding is we're why is that? Why? That's why I'm saying it's like it's beyond comic sans. Comic sans is almost like so silly that it's almost ironic that people might think that's ironic like I don't know you could get away with that. This is like so the design unsettling, it's unsettling. I sure I sure there's a lion there. There's a lion like attacking the Paris just instantly. He will definitely get this covered up. I mean, he he'll use the money. He skits from ponding that ring or whatever to get the I hope he gets. So what's up with Nikki helped Hilton Rothschild don't even go on strike? Let I love when celebrities get sued by parties for using the Popper out these photos like we've been talking on text recently. It's. Who I know? 'cause they don't think they think it's like, it's me. It's my photo. But so many celebrities have gotten sued for this. They should know by now. I know I love it. I just love that pop. Radzi are coming back. Also, this kind of just means that like the industry pop Radzi industry is like floundering if they're like wasting their time like suing NICKY Hilton for like promoting her clothing line with photos of her swimming one hundred fifty thousand dollars. It's funny. There was just keeping up with the crashing episode. Which by the way has gotten really bad where Kim goes to Tokyo to wear easy close and get her photos taken by paparazzi like on purpose, and they use the 'paparazzi photos for the for the whatever the line or set alone. And I don't know if they pay for them. I mean, I assume they do like the idea being there probably probably cheaper or the same price of doing an actual photo. Shoot. Right. I mean, it just. Yeah. It was just whoever idea as much as as detest them. That's a clever idea. Are you prepared for all the winter, weather and all the winter events, you have to go to honestly, I'm not really prepared. I I haven't unpacked all my winter. Clothes. I haven't put away all my summer. Clothes like thing. When you get old like you want to like, switch seasons and your wardrobe. That's like a thing that people do I don't do that. Everything's mixed up. Everything's mixed up. But once I decide to get organized what I really want to do is get rid of a lot of stuff and just ease rent the runway. Because honestly, all I need to do is just rent this stuff. Why don't you own? All this all you need is like a bunch of warm sweaters. I can like cycle in cycle out, you know. And that's a lot of people feel also we all have a ton of holiday parties to go to nothing to wear to them. So that's why rent the runway a great option, and you wanna stand out rent. The runways monthly unlimited plan is the best you pay one flat fee to rent four items at a time, and you can swap new Adams in augument like CD's not anymore. Really? No one uses. I do know. Okay. My friend jellies is pregnant and she loves rent the runway because. 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My aunts were not warm because the gloves. I bought were like total crap. So that's on me. But the rest of my body was wildly warm because I was wearing my ever lane renew long parka. I've never felt here. He never had a good winter coat. And now I have like the best winter coat. Yeah. It's like people are always in your life. Yeah. They're like where to get that coat, and you're like, honestly, it's ever lane. And they're like again, no at this point. I guess when they say ever lane, and I'm like damn, right? I got it over land. And so comfortable, I can't even deal with it. I love that. I love my bag. I cared my Evelyn back because I was carry my ever lane bag and what else I'm wearing. I I still wear my linen. I just layer it with state sweaters. That's okay. Right. That's fine. Anyway, ever lane, as you know, by now, they only make premium essentials these the finest materials without traditional markups. They tell you their real costs. You know, you're never overpaying. They want you to know what you're paying for and why they're radically transparent about every step of the process from the materials, they use to the ethical factories. They work with and because they sell directly to you their prices thirty to fifty percent lower than traditional retailers. They're close look better cost less and lasts longer. And so I'm telling you is this coat looks like away more expensive coat and feels like a way more expensive coat and warms you away more expensive coat, but it's reasonably priced. It's good. It's great. It's simple stylish and made from quality materials this renew made from like plastic bottles who knew right. I knew but shocking. It's no frills. It's just quality. And right now, you can check it. Our personalized collection at ever lean dot com slash who WHO. Plus, we'll get free shipping on your first order that's ever lane dot com slash who Eveline dot com slash who. What's next this heaven Lindsey, and I both had the same reaction to. The separately. Okay. So if I read you this headline, what would you think this is a headline on a peach? Don't ever by Kelly Dodd chocolate covered cherries. This is how I interpreted it sort of Lindsey don't ever by Kelly Dodd brand chocolate covered. Jerry. No, that's not. That's my eyes light up. I'm like Kelly Dodd has a brand of chocolate covered cherries. I'm like click. Click click. I click it, and it turns out. It's just that Kelly Dodd doesn't like chocolate covered cherries hates chocolate covered cherries. And she wants she wants dumped someone forgiving her chocolate covered cherries, see the shop. It's her with chocolate covered cherries like floating beside her head and the caption is Kelly dot and the offending chocolate. She's housewives of something something Orange County, Orange County. All right. Don, don't ever buy. See I was bummed because I was thinking it says don't ever by Kelly Dodd chocolate covered cherries. I'm like does. She have a brand they find a bug in. What by? Yeah. It's like what I got. No, just boring we go listen to this. She told page six at the worst of have received a box of the treat from Walgreens saying, quote, a boyfriend college bought me the candles after Christmas, and I broke up shortly after Dodd forty-three would rather receive a gift on the jury. With the best ship give she's ever received. Being her Cartier diamond watch from her ex husband, Michael he got a big bonus surprise me with it. She told us up the bling so don't buy her chocolate covered cherries by her a Cartier diamond wad. Also, don't buy her line of Jerry's because it doesn't exist. Okay. My mom loves chocolate covered cherries and she buys them over the holidays. She like one bucks a year. None of us. We're allowed to eat them. They were like mom's treat and she kept them in the fridge. She likes them cold. Okay. So congenial a little bit. But she likes them cold. And I never have to tell you. It was like an adult because I was like I'm not allowed to eat the chocolate covered cherries. You know? It's funny color while we here. But they're always like the best ones are the shitty ones. Like, you can't like there's not like a gourmet version of like like it's like how some of the best chocolate is gonna be like shitty milk chocolate. But I'm just saying like 'cause the cherries they use are like marriage. She know and like if you just wrapped a real cherry like in chocolate. It would be bad. Like, it wouldn't be right. It has to be like American cherry, which is like so far from being a cherry. Yeah. It's like how I prefer cranberry sauce that comes in a can with the ridges to Graham, berries, which are disgusting. Okay. They're disgusting. But I do agree that the gel the texture of a of a of thanksgiving the texture of an cranberry cannot be very sauce, which is not even barely real cranberry is more satisfying to me than the texture of homemade fresh cranberry sauce, that's like very shy. Yeah. It's it's more of a chutney. It's a chat more, calm pro. It's more of a fan of the compote texture. Okay. That's what is this photo of we cut we cut. Leo. Didn't we kind of cut it? I don't need to think about Leo. I do however need to think about Chris Pratt and captain Schwarzenegger who will quote, be engaged soon. I hate this. I hate this. They get together last month. I just hate be engaged soon. Like either they're engaged or they're getting or or they're married. I don't need engage soon. This is terrible source is like I hated where do they have their first date at some park an eight sandwiches and chips member forty five thousand photos of them eating sandwich. So they are still being seem together, which is truly shocking did not expect this to last Michael Jackson voice. Just think nobody thought this would last and just think nobody thought this would last this would last are you kidding set up by like fucking millionaire matchmaker? I mean, I knew it was fake as hell, but I didn't. To actually go all the way. And now that I think about it the probably just gonna go ahead and get married. You kidding? Yes. They're going to go all the way. I don't mean fake like they're fake. I mean like it was a fake like they were put together in a very inauthentic way. They didn't meet at a bar. I guess I don't know who's he gonna meet at a bar anybody's going to be engaged soon. According to an insider, also who the hell is leaking shit Maria Shriver Maria Shriver. I will give you one hundred dollars if you can name one of they referred to her as author Katherine Schwarzenegger, if you can name one of her books right now, you think I can name one of her books. I could never read her. She's written three. Is one called like. I don't remember this her jokes even know her personality. No, one does Chris dozen. Are you kidding? No one does. Here or her three books. Rock what you've got secrets to loving your inner and outer beauty from someone who's been there and back cheese self help author yet. And then there's I just graduated ellipse. Now, what honest answers from those who have been there. Okay. And then there's maverick in me, which is children's book doggy. I knew that one. Because I think that was only one that. I know that you didn't know that maybe the question on his what I kind of suspect about this, which I might be so off, but it feels real is that there might be some Dr some Chris darkness that they're trying to outrun by doing this, do you? That's what I that's what I've been thinking this entire time. I just feel like this is over wrought for something that usually is saved for somebody with a bad reputation, and Chris pride doesn't have one. So my question is like what are they hiding or maybe there? There's almost certainly Chris Pratt darkness. There's Willett is probably going to come out. I think yes, it just feels like there. This is something that is trying to cover up something that we don't know yet. Because to all to my knowledge, he hasn't done anything wrong in and under that it's that he's done anything wrong, just darkness. I think there's just like general darkness. And I don't think like, I don't think criminal darkness. That's not what I'm that's not what I'm trying to by any means. I just think that he is not like he seems to me like he's not the most upstanding guy. I guess I just I don't know what it is. But whatever this is so overwrought that it feels like it's it's. It's protecting something that means this even though we don't know what it is. Because like they're rushing to get married. It's like the way that she is like, I don't know. Can you tell me what the deal with the salad dressing is? Because I can't tell Brooke wants people to eat it or not. Okay. So this articles incredible. Where was this in this was pledge page fix fire? Brooke Shields is gifting rare salad dressing for Christmas. I'm like, wait. Did she make it did? She find it. She's giving it. I don't really understand what the concept is you click on it. It's even more confusing than I have. Basically she like got the salad dressing somewhere. It's made by this French man who fought in the war. He came back after being stationed in France and couldn't get a good French dressing. So he created his own shields. Fifty three recently told page six dial it's been my step mom's refrigerator and my refrigerator for maybe thirty or forty years that sounds disgusting. But then she says it's the best house gift and the best to just keep on hand. Because everyone loves it. So you so it's like many bottles of old salad and she gives to friendly. Is she selling does to sell dressing. Go bad is it like liquor or did she get the recipe like she giving homemade French Salle addressing, no I? He's made me recipe know, the recipe, I think he's just been in my friends refrigerator for maybe thirty or forty years now, maybe she's the most. Saves and Bennis staple in my. Okay. Yeah. That's that's what she should have said. Because the way this is written is so confusing issue getting rancid salad dressing. I don't know you're so right. Like, it's like one word makes all the difference hasn't been in the fridge as like because. Crazy. So if like, I wouldn't be surprised if she was like, yeah. I gave people thirty year old friend sell dressing. It doesn't go bad. It doesn't make sense that she's had the same dressing for forty years. And she gives it out also because that would be how much salad dressing would. You just have to have. On your fridge to give out to family and friends like no. And everyone's like, oh, don't invite broke to your house warming. She's gonna bring that disgusting salad dressing. And also, even if it is just a recipe, and then she makes it frequently. She's been making for thirty or forty years who is this French, man. Where richmond. It's made by this Frenchman who fought in the war. I don't know. It's I'm so confused also. Yeah. Like how does that make him? But yeah, what does what does this do? What if you know more about this salad dressing? You have to give us a call six nine them. It is confounding. Yeah. I agree. One of the best bonds of the past century. No, just kidding. It's probably the best bond since of the year of since the pork board or four. This is a us weekly. Article a headline is Alton Brown on what makes a perfectly brewed Cup of coffee. Starbucks and daring move in Italy. So this gives no hint as to what's to come. It's like coffee God. I love coffee slash like this. I'm caused playing Bobby. I love coffee. I'm clicking. Here. We go. As a self-described coffee addict. What I'm here album Brown has more than a few thoughts when it comes to the caffeinated beverage can't say coffee, again gotta say caffeinated beverage for starters, the cutthroat kitchen houses regularly regularly changes is regularly chain Kat. It's like there's there's already a type. Regularly changes up his coffee at our quote. I don't I don't know that there's a perfect Cup of brew coffee for anyone. He tells us we simply I mix it up constantly. So I did I did cut one. Paragraph that I didn't have space to put in. So he talks about Starbucks. I think like, oh, he's just casually mentioning Starbucks. Maybe this is maybe it isn't. Who cares? It wasn't terrible. But then he goes and since Brown is mentally a quote free Cup a day person. Quote. He can enjoy his daily job a multiple ways. Quote, I used to do even more than that. But I got to where my is kind of vibrate. It's cutback lot. He explains okay. We're still talking about coffee, Connie, here's where we get the sharp shift. Okay. You're like is this a Starbucks at this is a deadman's coffee. This is like we just flew off the cliff and how he does this pivot is so masterfully think he got a degree in marketing. Here we go. Given Brown's coffee habit. The newlywed fifty six also had to find a toothpaste keeps his teeth, shiny and wine. He settled on. Colgate optic white, which he currently has a partnership with quote when you get into the real signs of this. Most people don't even realize what teeth teeth are porous. He knows the crystal that makes it the of the tooth forms these little tubes. Blah, blah, blah, blah, blah, blah, blah, blah to break apart. We need to use something that's an oxidizing hydrogen, peroxide, which can go in there and peel the electrons away from these, blah, blah, blah, blah, which is how optical white works overtime is mentioning electrons. I mean it imagining being coming up. Imagine us weekly person coming up with us weekly branded Mike, and you talk so long that you mentioned electrons. I just can't believe what I love is that not only is he talking about this. But uh quickly the cynical bitches. They are like put it in. There not cutting this down. Honey, was maybe Honey again up with you. Oh my God. They're not in this down. Any money? So so weedy. Part of the deal. Right. Like, this is how that works. So it's like, yes, I will talk to you. But I have two metre. Colgate optic whiteness. We like for sure what wild mention this is not to. Oh, I would love to my teeth with Colgate white. This is like here's how toothpastes works. Yeah. We'll it's sort of like it reminds me of of the way full disclosure of the way, we get our ads. Right. So it's like a an avatars will say here the copy points that you need to mention. But do it naturally. Do it do a conversation between Bobby Lindsey, like do it the way you would do it. Alton Brown, just read the copy points. You know, Alton Brown didn't add his own Dettori Leising here. He said a lot drought had a sheet of paper printed out and was like well when you get into the real science of this most people don't even realize that either. I mean, I just impressed that the whole partnership just really came together. We didn't even get a hint of it in the headline. We got fooled into thinking. He was talking about coffee, which was offi we think Elton Brown's fine. Alton Brown we click, and then it's a it's a fucking toothpaste ad. What was the? A really good response. God, I guess I can't find it. Just hooligan responded in about like what a great. It's like the person was dentist, and it was like, I truly love his description of teeth or something. Description of a animal. I mean, they're porous. You didn't know I didn't read the whole thing because I didn't want to give them free spun. I felt like weird about that. Also, I tell you every time you go to the dentist. We have our own toothbrush advertiser. Oh, no God. Mike whip. What's next Tom holiday, pumpkin for the very first time? This was wild because it was more than one place. Just you're at and I love when it's liberty. I do love when us liberty. It's a very common food. But the very first time this was great because it's based off a video made for the AP, which is unexpected like the press data video about making pumpkin with Holland did. No one else when cover Tom Holland's, the AP the only one or is Tom hall, like only giving access to whatever I don't care. All that interesting notion ports. The twenty two year old Spider-Man star. He so boring who had never eaten pumpkin before who met up with chef Jessica largely and filmmaker and filmmaker Joe Russo to partake in a cooking lesson on Wednesday at the Simone restaurant, Los Angeles quote. I'm starting with the best, pumpkin. I'll have a hand. Now, very disappointing and his reaction, quote that was delicious. So all come back tomorrow. I'll come back tomorrow. Then there's like an entire video of him out. Probably put his Glickman here of trying and eating pumpkin for the AP. I just really enjoyed this just kind of peek into the life of Tom. Oh, did you see the viral tweet about Tom Holland's face? How he always looks like he's hiding a frog in his mouth, and he can't put his mouth at the Trump out. It's like jumping it's jumping around in his mouth, and he's like trying to there's not a frog in his mouth. My god. See that viral tweet about Tom Holland. That's probably the most press he's gotten like in the past year. Let's take to Rita. She wary. Where was she seen? She posted. Why on? She's a who clean ten. To. The. What's Rita ORA up to who is this woman? We are inter was Rita. So we really need to get into it. Right. First of all ready to perform Thanksgiving Day parade. Did you watch it? Right. You were there. I was there. I saw her up close and personal crazy. It was wild. Her in my direction. Do you think that she knew who you have no idea? What was it was weird to see her up close because I don't think you have before. No, I've never I've never seen her in person little in that close. I mean, I was six feet away from her and in such a specific place to she was on the she was on the crazy glue flow to which really funny. She also lip sank or she saying, which by the way, they all lip sync. I mean, she was very unfairly maligned for this. Of course, do you know cold it was on thanksgiving? Well, that's what I'm saying. Is the coldest thing giving in history. Everyone knows that they know won't right? And everyone knows that they don't sing. Because the way the floats are rigged, you can't sing live because think about it hath like go to the TV. It's not just like four the crowd around. You. You can't just amplify your voice. It has like do all thing. All the way live. We going gonna say people did sing live the people who sang live were stationary if you notice like Clarkson was like performing was oughta cloak. She was on the. Yeah. Anyway, you're on the float for like, forty blocks forty blocks ball subzero temperatures, essentially subzero temperatures veering on subzero temperatures push. You're not gonna sing after going down, forty blocks of of cold weather, right? No. It just. The whole thing was silly. But it did I mean was very Rita to like mess up the sink like come on like there's nothing more Rita than messing up the sink. I'm glad she was there. She was followed by Ashley Tisdale. It was like a treat to come down in the morning and see her on that fuck and flow. And then think about you like freezing your ass off. And not to be rude. Not just anecdotally. I was there. This happened to me actually, just got a much bigger applause than by linked like like by. Exponential. It was huge the audience response to Ashley Tisdale was like shrieking and Rita. Got gall Lapper really got really close to nothing. It was. But anyway, let's move onto the album the out. So what we're going to do over the next few weeks is review two tracks at a time. Just straight down the list take us too long time because of the album's very long such a Long Island. We buy songs. I know. I don't understand. We'll get into this don't understand why every song she's like touched in the past two years is not have to be on this album Rita. Is it does? Yes. It does. She has lots of catch up on just it's like, why is the fifty shades song on here Rita? It came out in January. Okay. Let's start with. Let's start with tracks wanted to which are anywhere. And let you love me. Both have been released anywhere was released earlier this year that you love me was released more. Most recently, I feel like anywhere was the first song that kind of a yours. Your song. Your says the first song that made me feel like, oh, maybe she could like have a good song. Yes. Then anywhere came out and people loved it because the course has like gibberish, but like in a fun way. It's just pure mashed up gibberish was one is that it's written by like a lotta sleeves. So guy who wrote good time by Alison Jepson classic and also worked from home. That's good. So we've got some Plitt songwriters on here. Rita not polluted and econo- CORUS. Also, her her ex question Mark boyfriend this. I don't know. I don't know the I don't know that we have anything official there. Yeah. I don't know what's going on there. So so we love anywhere. We love you love me. I think love let you love me. I love and we more what you love me is a little bit grading for me. There's something about the forest the way that she sings it and also the key that it's in it hurts my year. I like the the melody of we love me more than I the song. Really dum dum that too. But I don't like the, right? So I I like the verses. I don't like the chorus. Okay. I I agree with you. It's great. It's a. More that. It's it's it's like I hate like I hate that. That's too. It's too high for Rita. I think not that. I it's so generic, and I usually get for her which can but she can't she did your song. She did anywhere. She has done better. Shush. Fully of there's some good songs on here. We'll get to them. We just wanted to go track by track. So these two you've already heard about from us. I think we already kind of talked about them next week. We'll we'll give you two more. Both did. Well, though, I will say chart wise, which is interesting both like pretty much, charted everywhere. But. No, I think they charge a little bit in the United States title of anywhere was anywhere. But the United States. Don't take me anywhere, but the United States where I don't chart rita's. But was crazy is at like the lead up to this release has been insane for rita's press cycle. But it's only gonna keep it's gonna stay bad. Don't you think like until she goes on tour, which I don't even know if that's been announced yet. She's just going to keep on putting in the time. You know, she puts in the work. We were mentioned in telegraph article about her which was fun. That was amazing in the lead. And kind of like respectfully for us like wasn't like like, we join the many voices of the Rita ORA. Who is she movement? We're not we're not out here to be cruel. Even if you might sometimes think so the I appreciate that. The telegraph fully got the context of what you're going for here in this. We were characterized. Well, I appreciate that. Thank you. Telegraph shut it out on pop culture. Happy are which I loved oh what a drill. Nice a true fantasy. And I think that we're done. So definitely long episodes. A lot of this'll be cut and put in our trail episode. I'm sure check out the hats Qiliang. Also, a little bit of love and get a little bit of love and return extra episodes newsletter letter reviews on up podcast, false on Instagram, Twitter and Facebook and call six nine who them if you have any questions or comments or anything, you just wanna talk? Also, don't forget to go to who weekly dot us to buy tickets to our live shows we're going on tour in the winter and the spring of next year. It's going to be great. We're probably coming to a city near you. Probably probably not. We'll come to your city. We just need to get their. Yes. Six nine who them? Thanks for listening by. They wanna know. Can they fame?

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FASHION HAGS episode one - Fashion Shows

Fashion Hags

1:21:21 hr | 6 years ago

FASHION HAGS episode one - Fashion Shows

"Right. I'm Abby, I'm Evan. And I'm Katie, and we are the fashion heads we love fashion, and we all work in the industry, but we don't really get it. Sometimes. Hey. Welcome to fashion. Hey, this is the podcast book, fashion and talk a lot about what we love. And what we hate. What drives us nuts? And and what drives us crazy and everything in between. And then a whole bunch of shit inbetween. It's largely experienced based. I think we all work in fashion, and we all went to school together. And so we're gonna talk shit about it and talk about why we love it. And hopefully, this'll come along for the ride, and hopefully, we'll have a healthy balance of things we love and things the nets are they are there is a long list of both of those things that go through our heads. And sometimes they can be the same thing at the same time. It's like Vegas. It's like everything you love and everything you hate all the same time. Yeah. Why are we doing this? Right. Because we love it. Oh, so pretty. Are we not eating all day? We're only living off of chips and carrot sticks. We love ginger ale. Exactly. Oh, man in wonder bars. Five days a week. Do Morton's bagels. Thank you. This is this is the podcast where we're gonna talk about one of the most complex creative potentially lucrative. But also potentially like bankrupting. Industries that pretty much every person on the planet has some contact with litter. Even if it's literally just the clothes touching your body close close. And yet it somehow you're dead. Exactly. You're in the food chain somehow either at the top or at the bottom or somewhere in the middle. So we we wanted to say we're not going to be. We're not going to be a style podcast because there's already a whole bunch of those, and I don't I don't think any of us. Consider ourselves. Any any in any position to tell you what to wear? It's also hard to convey, those kinds of things over an audience. Exactly. Time. So so who are we do we say we all? Everyone who we are we all met in fashioned school. And so we all we all came from different areas of the country in different areas of interest with I think. I mean, I don't I I didn't know what I wanted out of fashion school. No, No, MR manager here, did I he was very like Eliza focused, and I was just like, oh like, it taste a whole bunch of stuff and see see what are like this looks fun luxurious. And I think it within seconds of meeting each other. We all knew that this was this was we're in for the for the long haul professionally and also on a friendship level. Like there was a lot of Yahoos. Yeah. And we just like, oh, you're not gonna make it the program. So yes, my later on you. But we knew we were dedicated, and we were in it for the right reasons. And here we are five years later. Doing it half a decade. Oh, good. Lord, come a long way. So he has so we working together we worked part the -tunities to to grow together and experience a whole bunch of different parts of the fashion industry together. And we've also so we found a lot of parts of it that we really love. Yeah. We're discovering new aspects of every day that we love even more. But we're also have very heavy healthy dose of cynicism. And the like reality check sometimes because on the one hand, it's it's a beautiful and aspirational industry. But it is messed up. There's a lot of crazy shit that happens sometimes too. So I think in our episodes, we're gonna we're gonna make sure we have a good balance between you know, calling people on their bullshit. But then also praising it and gushing over the parts of it that we really love it is an artistic endeavor, certainly sometimes, I guess clouded and. We've seen all sides of it were at least are learning all sides of assure exactly and wanting to learn more. One of these what I chose this career when I was looking at what do I wanna go to school for what do I want it because I was thirty when I went back to school. So I kind of didn't wanna fuck around, and I didn't wanna go and like I was twenty six exactly like. Great six graduation. He was designing the shit out of the rest of looked like fulsome. But. But I I knew there was something in it. And that it was an industry that I wanted to learn more about what what is what is this? What is something? I can concentrate on that. I have that. I haven't affinity for that. I'm interested in and then I that has room for growth it professionally mentally emotionally aesthetically, whatever that is multi faceted. And that's that's I think part of the reason why we thought this would make a good pike asses because there's so many aspects to this industry that people overlook or don't realize it all or never even even heard of or they don't you don't think twice about or you see it at one level, and you think okay? Yep. This is what it's about. And then you don't know the iceberg under the surface, just huge. Yes. Tens of thousands of people who you didn't know. Oh, sure. How many you know? Yeah. It's it's one of the most Lou. Lou, you know, biggest industries on the planet. Right. Like it touches every Continente touches every tier of economic economy, and that sort of thing. So everyone listening is wearing a garment of some kind. In the shower, which is where I do. Hey, that's shower puff gut designed buddy, that's true foul, translating shower. Exactly. Stripes on that towel. Exactly. But yeah, that kind of stuff gets gets over like really really easily especially in these days of fast fashion and pick up a quick shirt at WalMart for two ninety five to actively encourage to not think about right where I think that's something that that is that ethical shopping is becoming more important to a lot of people in in sourcing things and understanding it more after being so happily oblivious ignorant to it all for so long and reaping the benefits of seven dollar tee shirt rate may be reaping the benefits when it falls apart in two washes is a little rate. Yeah. But, you know, spec up for hot minute because we should maybe chat real quick about the three of us in how we all came to be. We did mention that we all meant in fashioned school. That is in Vancouver were all in Vancouver. Recording us we all live here. We'll work in the biz in some level or another. I worked for a local passion designer primarily in sales and wholesale. But it's a really small company. So everybody. There's a lot of hats. So someone comes good pets. You love me. Thank you. Worked out. I got that from my dad, not from my mom unfortunate. But you know, it's a it's a small company, and it's a pretty dynamic group ladies, then bumble through so in any kind of small business everyone wears a lot of hot. So it's kinda neat way to gain some experience in alter and different things. And I certainly didn't start this position that I'm in right now as a wholesale sales woman as it were. But you build your way as with any business, and certainly in fashion, you find skills in ways that you don't necessarily foresee. Yeah, there's a whole bunch of jobs that you got to go through that you may love and you make fucking. Hey, there's a lotta sweep you don't know. And you are there. Yeah. Exactly. Swift ring moving moving things from one rail to the other boxes changing directions on hangers for literally three hours like facing. Inwards steaming steaming burdens poor. My poor arm. The scar. To prove it. Meaty fleshy part of my arms to God. Dammit and Evan you work locally as well. But you work for a larger company we don't need to get into the details of it. But. I work in many locations. I work in retail. So yeah, that's it is what it. I'm not on the floor. I'm a visual merchandiser, which is another gig that you probably don't really exists that happens for you know, it exists. But you you have no idea what what it is. We actually spend every goddamn thread sent. Let us leaving steaming sweeping steaming hangers as we just mentioned wigs low mannequin arms. Things stealing things feeling wag doing wigs stealing arms. Stealing hands feeling arguing close off that manikin ceiling closed because that's right. Like, you steal a shirt because you want the shirt or are just have a compulsive need to sell things. I guess that's where the ceiling of Manica the fucking you're going to do with the mannequin arm early. Anyway. It's not a very nicely. Is a low quality way. Longest Whigs been around. God damn stand guard sprayed into the sucker. There's what else that goes on in your job in other companies in other roles and other things in terms of visual merchandising like ever walked by a store window. Somebody did that could've been our friend. Evan couldn't name, but that's a big part of sales which most. In school. The statistic was like ninety percent of retail sales are tributed to the visual aspect of the store. Share? What does it look ninety percent? Yes shit. I I remember that things on Iraq as much as you want. But if you can't make it look good people aren't gonna walk over to the rack. Yeah. And then pick it things like face outs. Mannequins words, you didn't know where where's or Venus? Whatever how many. Well, how many? Pants to make it look the most appealing to a human being possible. One season. We're gonna fold the Pence this way. Now, we're going to. And I don't know why. I just have to get your directives from the top directives. Good good. Good work where? Yeah. There you go. We'll talk about those goal setting still hear me. Hear me complain left right and center. Kinds of telling you where I work. Other than that. I also have my own made to measure business. More importantly. Hustle going on you got your much engaged. For sure WW dot dot com. We'll be linking about on the web. Please have a look, and I've kind of been over the place. I most recently worked in on maternity leave at the moment. But I most recently worked in the ethical costuming working for a local independent studio here. Mike, Hoover, doing theater and dance. And a whole bunch of other productions for live, performance and sewing a whole bunch of like four way stretch gold and chiny and then making like Santa music dresses, and how many of you to this is my favorite my favorite part of the job was making ballerina ballerina to those very satisfying work. Was so difficult took so much time. But at the end of the day, I made a girl Harry happy when I gave her to that was. Eight year old meet dreams area. And I made them for girls the youngest girl ever made one four was maybe six, and then the oldest girl I made one four was twenty. So the girl who has twenty she'd had many over the, but the I got to make someone I two two which was really exciting. I would it be made this shit out of that fucking sewed Suman goddamn sequence. Oh my God. I'm very much like clean lines less is more type of person. But I literally just went through the whole like shelf of of things like what is paying more, shiny? And what can I so on what kind of trim, and what kind of the mostly as layer it on like you've never seen? Yeah. Mall. I thought I still have filed away somewhere. Horrible. So the industry and vol head we have the jobs we have now, but we've all worked another job in mobile multiple things because the industry, although the industry Hoover here is not that big. It's still pretty healthy. And there's a lot going on. And there's a lot of different levels going on. So I think this this is a good place. I'm the technically we're all here. So yeah, it's as far as Canadian fashion locales. It's. What in the top? It's your Montreal and Toronto pretty much. That's pretty much it. Yeah. It used to be bigger as they all were. But that's cool. It's it's a neat place to spread your wings and get a feel for it work for yourself or work for somebody else. And. Mm. Fun things you love in front things. You can't stand. And. Yeah. Figure out how to chase that paper. We should maybe introduce the like how we met like we I think we literally met the day one first day. First our for twenty minutes. Even probably we affect wasn't even we were just lining up for like orientation or like just getting are like information packs or something. Getting. Wait in the reception area of our school and everyone had to come at the same time badly organized by why a hallway crammed with like a hundred people. Yeah. It didn't all need to be there. You couldn't told me I can just come at noon instead of nine AM and say, I'm sitting here for three hours, but mind, you if I had come at noon, I had to wait a wait and waste a whole bunch of time reading vogue magazine that some young man saw me reading and then said. Pulled it out of my bag. Goes sits next to me will put up a say magazine, and we ask you what you in the fashion program. The. Actually in film. They would call that a meet cute. I meet cute. That's true. That's true. Interesting never heard that term before. Oh, so yeah. It's like the way to characters meet or something. Yeah. Yeah. That's. Some sort of set up. Yeah. And mine, I met you. It was a little bit later. I've missed my initial upper tune to meet you because I was standing about four feet away from you. When you. Things even sat down and started flipping through. And I was like she said fashion to two and coal co. Cope had this thought cross my head that I looked down. And there is the biggest fucking spire. Crawling towards you. I'm oblivious 'cause I'm fully engrossed in my magazine Ely. Completely Algan spread October twenty ten. So I see the Spiner coming towards you. And I am horrified that I might have read into having this internal yourself. Angel appear on your shoulder the angel had like flown away. Mark. Seeing the size of that thing out. Forget it you're on your own you're on your own. So luckily this other small kid, she's probably sixteen or seventeen. Whatever tapped uniting on the shoulder and was like am there's little and I was like. Thank teacher. And savor from this horrifying to throw yourself between the spider. Leave this line and go back to the light. There's go spiders enough to sit through this whole thing. Again, lordy. Thank you saved me from certain death. I almost saved you from certain. I avoid it at all. Thing that other girl was they're mad later that day. He was in first class. Yeah. In which case, we talked about the podcast that your husband. Dave Trumka does focusing yourself has happened. You listen to longtime fan, and and so we sat down we were talking about like who, you know. What's your living situation? I'm in a one bedroom downtown, well, whatever, and you said that I live in this apartment, and technically it's a two bedroom about my boyfriend does this podcast, the one of the rooms is sort of devoted to that the room in which we narrow sitting. And it's real convenient having. Podcast. Available. So I I said, oh, that's weird. I listened to one podcast that is in bigger and guy named day. Got MTNL's Stewart runs last name and use had Shumba and I freaked out. There's a level of shrill scream that emanated was not to be mad. But like, oh my God. Are you happy who is your own person? And he's a. And then I immediately phoned my sister until her who my new best friend. Fred. Machines are next to each other. Oh my God. Five years later. So can't shake chiller. We started remember that we must have met in one of our first in one of those first classes because we had a couple that over locked, but a couple of didn't because we me and Katie were an every single gather. But we were only in maybe two or three with university here in their first. We must have been like truly. I mean, this honestly throwing around dick jokes and other people. Was getting. Yes. You and you were going to be over here. Fuck these squares. We're gonna win. And that's history that was sort of we bonded right away. Some kindred spirit in many ways long when you get into fashion school, you kind of get thrown into fashioned school, and at least in the design program. And yeah, you get thrown in the depend depend. And you gotta you gotta find allies and thankfully, people get weeded out. Yeah. One of the good things about it being so intense was that all the dead weight. Oh, yeah. Gets laughed. All man. They were gone which was good because they're they're taking up space, man. And they're literally taking up space that you need when you're having. You'll get have a certain amount of cutting tables, and you need space. Yeah. And some asshole is sitting there not giving shit about what they're doing. Yeah. And you're going nuts. Trying to figure it out to make sure every seem as bucking perfect and there's just throw. Yeah. No, it didn't take long for our high standards. I think too we. Exactly for the people realize that you have to work way to bucking hard. Yeah. Karoke? Yeah. There's that stereotypical fashion student who's like I'm going to go into fashion because it's fun guys. I think. You're going to be working twelve hours. You're wearing pretty close. You're not going to the parties. No, no and leave the designer side merchandising girls different story. We're the ones slept in the back. Sweating wearing Jack injector. Cheering for the ritziest sample sales. Like fuck that I have to dress. Or are you out of your mind that king me zippers? I gotta finish before five AM. There's this fabric. Ken, are you out of your mind? Exactly you spend two hundred dollars on a coach fabric. I get for two hundred dollars. To not make. Groceries. That's not gonna happen who you kidding. Oh, no popcorn. I teachers who. Invented. Someone was complaining in like our final term about how expensive there fabric was someone. They wanted her to get more expensive fabric in there like Evans spending all his money on fabric. Look he hasn't eaten in two months. He could not be smaller. Do you have to suffer? Yeah. What's that? Within reason. That phrase I've and sayers used to say about we need to fashion, and and the confines that puts on you like the big beauty. Thank you impairment. And you can take many levels where whatever they through apparently. But sometimes it's getting the best fabrics. Sometimes it means all night pennies and have a French door made for you. So you can get into the Bill hang a big ass dress again. So that's us. That's how we came to be. And how we got together. We've been talking about doing this podcast for easily a year and finally get our act together and getting it done. And so we're really excited, and we hope you guys like it. And we're gonna move onto something else. We're gonna talk about fashion shows and get things started every episode. We're gonna have a little catch up at the beginning. And then we're going to have a topic that we will explore. Little facetiously a little bit seriously healthy mix bottle tail out of school every now and then absolutely. And then at the end will have a little fun segments. Where we just talk about stuff we love and stuff that drafts. Not. So this week we're talking about fashion shows because quite often when people hear the word fashion, they think of a model walking down the runway fashion show is specifically runway shows more than one more than one way to present a fashion line than just six foot blondes walking down a runway. So it's sort of first thing, you think about as you say like, you know, maybe think about flipping through a magazine those images come from the shows. That's how business moves forward. That's where this whole trickle down effect. It's called when you're looking at what comes out of the high end designers and the Dior and the Chanel and the product and the funding in all those that sort of set that high tone. Of things that you cannot absolutely afford. 'cause it's ridiculous. But you can't live without without. And and then two or three seasons later, you'll see them at the more affordable of the malls. And yet, you know, your stores you see over the place. We're in the case of the SARS and h names in month. Exactly. You'll see you'll see three weeks later. It's amazing turnip, which we'll talk about fashion and another upset type, which is how fucking quick they can do that turn around, but fashion shows I mean, people dream of going to them, and you you have this kind of these lofty ideas of what they are. And and and it's true that some of them are amazing. Yes, Dior showed at verse. I, and it was amazing and life changing, and and had their fashion show on the great wall, China and sure absolutely. But then you know, there's people here in Vancouver that put on fashion shows and there's Vancouver fashion week. And you know, there's go fashions, EKO fashion. Which is which is actually usurped kind of profession. We can't Vancouver. That's where I show, Mr. producer arm shows. But. Yeah. Yeah. It's a weird sort of which is probably why we wanted to pick this topic as one of our first places that we that we talk about because it's so prevalent in everyone's minds when it comes to thinking about fashion, but there's so so much on this iceberg below this. There's so much that has to happen. It's so many moving parts and even the bigger shows. It's the way that we I the company I work for fashion show in February of this year. And it had been a number of years since we had done one. And we're like four years. We'll do another one forget it. We're not doing another one before that it is an insane amount of work and for twelve minutes of on the runway. It's unbelievable. We sort of acquainted it to having a wedding that the entire party the entire reception. Everything comes down to eleven or twelve minutes. And dealing with people afterwards getting them in before. And you know, wrangling the models and the hair and the make in the space and the location and the lading musing production chairs who's sitting there who's not coming. Needs to where you have to the goddamn. Yeah. Who sits where that's a whole politics. The military. In the politics, and the oh, it's this a little bit maybe last week talking about amounts quote, but why she doesn't go to fashion shows anymore. The last fashion show that she went to they were an hour late because they were waiting for Paris Hilton to show up who the fuck is person when it comes to buying fashion. She's a nobody. But she's a big enough deal that the show felt that was important to wait, wait and make all the industry professionals who are actually going to be buying. We're actually working. So they're not gonna wait. If your money to put in your Bank account to make another fashion show to give you any fucking money. No free close. Yeah. But they're not gonna wait for the firefighters. Yeah. Exactly. They're not waiting for Linda for, you know, the buyer Bergdorf Goodman. They're not waiting for her, and she's probably missing three other in their steaming. Yeah. So she had a great insight on well. I mean. She had a great insight into what it's actually like to have attended all of these shows and see how that industry, and how that side of it has changed over the loss of WI with this build up of celebrity culture, which has completely taken over fashion shows and how they initially started its way back. Sure when it was doing your customer. Yeah. And it was a b yeah. Be that a private customer or or store, and because some people didn't ever even sell to stores right down the ever had private, and then they would start selling stores, and it kind of grew from there. And then now it's full of starlets and musicians who are saying fucking bloggers and all the people who are actually working, and you know. Doing the heavy lifting in the air. Actually, exactly lining your Bank accounts. They're the ones that are. I mean, I think they're happily left out of the spotlight. Right. Because they are there to work there to keep their head down in to do what they gotta do and the other starlets are there to be photographed. Yeah. And to be seen and whatever and to be seen in. That's that's become an important part of the whole thing in in marketing, and and you know, being seen and having having an audience and stuff and building building your client base. There should be a part of celebrity that has value. Yes. And it's at a whack these outta whack on balance. Yeah. It's it's a bit backwards. When you look at like whose seats you have X number of seats in the front row who's getting them? It's night amount. Yeah. Who's going to the front row, obviously, we don't need to explain. It's the best place to see the shows. You're the the fro-. Term. Obviously that's the best place to see the clothes because you're the closest to the close. So you can see you have an unobstructed view of what's happening. You're not looking over someone's strike Antic hat to see what is actually going on the runway. And what you think as a buyer is going to work best in your store for your customer where it all boils right down to or what can you sell you wait for Paris Hilton to be an hour late? So you get a headline somewhere, and then someone checks out your because when Instagram or someone checks out, your Facebook, or whatever, and that's how you get your attention. So it's weird. It's a weird mix right now of well. It's a pretty accurate reflection of health and priorities of prayers, and how celebrity culture sort of shifted the way things work. But actually, I like you said actually putting together a fashion show. I mean, you look you look at it. We'll talk big picture here about the big houses that do it regularly. The do at twice a year sometimes four times a year now because there's goddamn bullshit inbetween. Seasons. All of a sudden shown up in the past few years resort. And pre fall Faulk is pre fall. What is this made that ridiculous? Weirdly, that's what people buy. Hula stuff step. It's actually going to be in the stores. That's going to be the most wearable useful accessible staff. The inbetween. It's it's the bigger seasons that have like big fashion weeks and stuff like the spring summer and fall winter that you see all the time that you will see in the stores all you'll see maybe five pieces out of the eighty C or whatever or you'll see versions. Exactly you'll see you'll see watered down versions or simplified versions. But I mean, I can't imagine there's a movie the Marc Jacobs movie about Louis falls him around and the goes into what the Louisville they put on Vitton show in Japan. And I think that's even an extra show. They put on that was outside of the length Harris, Ashley or the. Yeah. So that's another on top of two giant shows. They do every year in Paris believe a ton all the things that they had to do on first of all the all ready to do the designing like they really have to think and create and refine and do multiple versions, and there's so many different artisans working. Somebody does the beating somebody does silk flowers. Somebody else does the shoe somebody else does the hat. Somebody does pants relate. This relate all these moving parts just to physically make the garments. And then. Throw a wedding. You got a that's only the procession. Not even a wedding. No, no. Because sometimes you lose a party afterwards. But sometimes no you get ten minutes. And that's how you get you. Get one down one walk down the runway for each model. And that's it. Yeah. And then applause around at the end, and then you're out. Yeah. And this break into you break, everything down into go home. It's crazy. I was looking up. Just to sort of get a reference of how the volume of shows drink fashion weeks. There's New York then London than Paris than Milan. And that happens twice this pardon me. It's all good. That's gonna go. But within these four weeks of shows, which how many people in the industry go to. And how many people wish they could millions? Exactly, but they go for work. It's an insane. Schedule of work. It's unbelievable. But there are for the twenty sixteen resort collection, which not even everybody does. Sure there were over two hundred shows available to see on sell dot com. Two hundred in as intially a month time. Yeah. And this is a Monday to Friday situation. That's that's fucked amount of work to do in a month. It's ridiculous. Because when you look at going to show as a buyer you journalists, right? Yeah. Or a model which we can we'll. Thing. But that's that's an obscene amount to see and do and to be on for forever recess. And remember, and oh, I never time. You go to a show you are being seen. You are talked about what you're wearing. You are probably to who. Did you sit next to where were you seated what did that affect your perception of the of the election is that gonna affect your buying of that collection? It's insane. How much work there is even for the buyers. Not even for the people who are hosting the show show on like before you even get to a single garment. You know? The seating is a whole battle that has an entire team behind completely. Yeah. All the PR people are working on that nonstop. Yeah. For months literally like the day after your show, you're working on the next one. Yeah. Right or potentially doubled up double dipping in doing to at the putting one on. And then preparing the next one. Yeah. Right. You gotta you gotta get outta stay on that. But if you're showing like lots of Browns will show a fall winter spring summer appre fall a resort and Cour twice a year. Yep. That's fucked. That's insane. It's crazy. That's an insane amount of work. Yeah. So I mean, it's need to sort of look back, and that's a part like when you get into fashion, and you flip through the shows. There's no way you're going to look through two hundred show. I got you. Can you can literally have nothing else to do? And there's you wouldn't do it. You wouldn't have time to do hospital. It'd be like trying to watch every video on YouTube. It's impossible. Possibly do it. But what's neat about a two is like when you when you look at? The shows and how they are disseminated on your vogues and your Stolac calm and all of those kind of places. There are so many brands that are so completely overlooked because of the volume of shows. Absolutely. You don't get to see those cool smaller Browns that are maybe doing this way fucking cooler than. Yeah else. Fucking. Exactly, everybody's. But like I love I look at every look do I like it. No, especially when there's sixty five or. Looks or something then, you know, and it's it's hard work to sit there. And especially if you're looking at a place like style dot com, which is one of the bigger resources where you can go look at every look, and you can zoom in and all the models are named and there's a little review from like, Tim blanks or some other prominent journalists. This is another thing of like, oh once that show is done then all the media around it some was writing that review. Someone's taking those pictures someone is hosting those to put that on the website get that out. There has to edit. It all has to proof it, you know, that sort of thing. So and yeah, finding those little in between shows the Hugh might actually like way more, and we we speak to you and spire you especially as designers to and people in creative people who are looking for not just pretty things but fuel right field, creative an attainable. Kind of goal. The I. Shows for fashion week in the last two year. I think for last couple of years three years three years. So you put on a handful of shows of and done my fair amount that you put on our easily as inspiring if not more than what you can share some of the fancy shit. That's like quote brand names. Right. Thank you. Yeah. I mean, that's true. And the things like there's there's somebody who works locally who has you know, in the grand scheme of things smaller operation. It's us. You still have to have models. You still have to have make up. You still have to have music cues. You still have to have seating the venues. It doesn't matter how big or small you are. It's a huge. There's you have to check all these boxes off. And you had there's there's required components to. And obviously, you're you're spending a different out of money. Then. Dior? By the way, has a huge backer as all of those exactly gigan- corporations behind them. But you still have to go jump through all the hoops and figure it all out and get it all done you still have to your buyers. Right. Yeah. Yeah. I did you gotta show one show that we produced independently like in house you can. An it was air quotes air quotes. House sure outside of you know, organized body like a shushing week, or what have you and I loved the control, but the extra work was heinous that infrastructure that's system of something like a fashion week that does it every week. They have the sponsors and they have the venue in. They have the tears. Rails. But you have the player salon, contact whatever's to put your your plants in at the front of your state young. Have they have projected to quit your exactly yeah. They hyphen. Yeah. That's that set up around. So like you said, and that was a great show. And I think it was from the audience perspective. It was a success. He was great. But I can only I can only imagine the amount of actually work, and I've worked on a few of your I've worked on a few of your shows and says Katy which is nice. But it's crazy how much we're not doing crazy groundwork. No, the plead the interns are for. But we were all once peons, the first my first, very first experience with fashion show was in not even an internet of volunteer for some show for some dumb in here and my first year, probably, and I showed up with a we had to wear black which whatever entered industry working on the head to toe black. Yeah. So I wear black jeans, and like, you know, flood block sneaks than a buck, t-shirt, whatever, and I have been to fashion show. I've never actually worked on one, but you can see in the venue. They're pipe and drape. There are chairs. There's heavy lifting involved is a runway beat raised at fled. There's linoleum laid out whatever. So I was the only one I couldn't believe. Well, I mean in hindsight, I can fully believe, but I was the only one who showed up with like a pair of gloves. Like, I had just leather gloves for biking to work, essentially, you're biking to school. But I was the only one who was basically prepared to who wasn't wearing. Hi. And didn't have any makeup on. And I made a point to like urine charge. I'm katie. I'm gonna help you out. What do you need and all these girls who like with this thing is going to be so much fun? Who are struggling to me? No carry these boxes down the runway to set up eight hundred chairs. Yeah. Setup pipe and drape to do all this. Hey, they're expecting to empty. Yeah. Checking names. Liz lists. Yeah. Yeah. No. That doesn't happen. The people who do that. Or the people who've done the worker ready. Yeah. And they get the fucking chair the the good the whole time. Hold on. Sweeping and getting dirty. There was one time where the designer I was working back stage in the designer had to change before the show. And he he just gave me his dirty clothes, including his underwear. And I had to like tail and deal with it. Remember, we all worked on that? I had to take it and find a safe place for it. I didn't I didn't go out of my way. Like folded into jammed it under a table. And like, I think that that's a sensually. We'll get through this. Absolute hell. It was so pretty and it turned out. So well in the clothes were great, but omega the Riga it was like there's so many moving parts, and there's so many opportunities for buck ups be they like some asshole didn't show up like a purposeful one more like oh shit somebody's there's an accident backstage, somebody spilled coffee on the dress. Whatever like some of them are on purpose. Some of them have more control over than others, but it will happen. Yeah. And it's all about finding solution. Yeah. And I think the three of us were probably the most ready to just those jump in. And and that was a huge learning opportunity for all of us. And I think maybe the three of us actually used it. Exactly to keep that information, and retain it and use it in the future. And right. The only thing that you can do is find a solution. That's the best. I mean across the board. That's just sort of good advice is find a solution. Fuck your ego, and your mama because we need to don't have time for safety pins. We need to go. There's you have a headset on someone screaming you have five minutes. Yeah. It's terrifying. Taking on there and get them out of here. Order of the show because somebody a model didn't show up. So you have to switch outfits, but then you have to order. You got a table the shoes. Here's the thing about shoes in fashioned. They're all borrowed their wrote. So you can't use them up unless you're lucky enough to have your shoes made for you, a Chanel or like some fancy schmancy motherfuckers or else you go to a store you say, I'm having a photo. I'm having a fashion show. I need. Pairs of shoes. And then you literally some asshole has to sit there and take masking tape or whatever angelie tape is the best. You know, what else is good to the green like painter's tape because it doesn't leave off? Yes. The bottom. So when the girls are walk where the guys are walking in them. You don't scuff up the shoe? So then return them they can still sell them. And then you have to also wipe out the inside you have to take up too. Dirty floor when they put their foot in like four hundred dollar pair of shoes. We've all done. So. Yeah. Some somebody's gotta tape. All those damn. She was up and take them all off afterwards and them all in the right box. And then put pack them all up and put them give them back to the store and not have to pay for any. That's like the ideal version. The other version is trusting your models will bring a pair of shoes that no chance. Can you Jim repair black pumps? Can you bring them? Can you bring them with? No, maybe. Okay. You know, what never mind been? I love the best thing is when a model comes prepared. And she's like, oh, this isn't the underwear. I'm gonna wear for the show. I have like seamless nude underwear that match my skin tone. And I have these nice black shoes. In case, you didn't have any shoes. And I'm totally Kate. Taking all of my jewelry off. I don't need to wear any jewelry. Dream said from heavier nece firing model take note. Yes. Bucking prepared not that complicated. And not just this goes so far you will get hired again. Preferred. Yeah. People will ask for you by name. Yeah. Absolutely anywhere. Remember your name? Yes. She was a girl who had her own shoes and hunter shit together. Showed a red underwear. Yeah. Definitely God and refuse it refuse takeover giant necklace. Or whatever. Like. Friendship bracelets, or some odd doesn't really go with my aesthetic your gusting hippie. Festival. Armand's man's that. You're still wearing months later shell necklace off that your boyfriend gave you nineteen ninety six. Here. Don't have time for that. So yeah, there's it's all about being solution minded, and you have to. You have to be the, and that's the thing to work backstage all these shows, and then you don't even get to see the booking show. You know, it's so frustrating. I think it worked on a whole bunch of shows, and I've maybe seen a third of them. Maybe I've been lucky where I am right now. Because I have I've had this shit end of the stick and a lot of ways. Yeah. Dealing with seating getting people seated in the right place and dealing with ego, which is the super hard part and a huge part of the industry, by the way, dealing that is really tricky. And luckily, I've got to see the shows because I don't have to. I'm not requires active actually more. I'm not making sure the tape isn't flying off. I'm not making sure that this. Creases steamed up promptly orders, right? Timing is right with the music or what you know, shoes or done up properly. So you don't eat shit when you. Runway as soon as relinquished any control to another human. It is stressful. So the the only time that I get to relax when Joe is actually sure and it's too late. Yeah. I've done six shows in the past three years. And I I think I've only seen like one of them because that was one that pretend someone taped share eight exactly had video of or something as opposed to just being the chicken with ground activated. Yeah. But even then like you can't. We're looking at the monitor. I'm like fixing. Callers, and tugging shirts and trains. Of course, you are. Does depends trains the disarm collection. That's a lot of big part of it. Yeah. Exactly. That's part of it. Oh, that's my tray. Well, you need to make your little, you know. Thank you at the end, right and go and take a look good. That's quickly as I can. Exactly. Yeah. Yeah. You're not one of those those fashion designers who goes out, and like walks the whole runway super slow and takes in all the applause, and then you're some, and then I know being in the audience, you're sitting there clapping. His asshole walks all the way down the runway. And then all the way back like, okay. We have four of the show. Let's go though, I do love so much jump goatee. When he does that that's my favorite turbine Johnson. She has a car wheel. You know, I I he he earned that shit. I haven't been doing long. I don't think I can I deserve to walk all the way to the end and make people wait. I'm just like in and out. Yeah. Exactly. Did you take him with your name on the market behind you, whatever I've never gotten a good end of runway photo of myself ever. Because I'm always there for. Or making a dumb face or. It adds to your mystery mystique, exactly serious darkness. But yeah, there's so much. I mean, there's so much else that goes into it without like before you even look at the close before you even look at banning that train. Yeah. You know? And and ultimately, you're responsible her because if any part of it doesn't go the way that you foresee going they're not going to remember the hairdressers name. No. You're not remember the model bucked up bucked it up for you. Yeah. So you're not that Evan Ducharme show. It was okay. It was kind of a faster the lighting failed half. We're not good. So. Yeah, exactly. Like, there's. Yeah. Like, you said it's like putting on a wedding or putting on a theater show. And that's the thing too. If you're more of an independent brand new no one of these big brands that has a whole bunch of financial backing in much time, you'd have date literally days to put this together and favors. You got a call. You gotta call waivers because that's the thing to a lot of this b b sponsorship or or feed in the feet on the ground. What it's all like a lot of interns and volunteers, and that sort of thing or friends, you know, putting you a favor or whatever. So you gotta you gotta call it in. And you gotta be nice to people, and you got to remember people. Yeah. Just nice God cooking. Nice be reasonable. If you need to flip out industry. Do it. When no one is watching. Yeah. Yeah. Take it from China. If you have to cry. Yeah. No one will see you back. With their game face on understand. You have to do it. Absolutely. I have been in your shoes. Yeah. Oh, yeah. Would you do it together? You suck it up and go back inside. Meltdowns on. I don't get it wrong. Don't get it wrong. And it's not because the entire shoes cold heartless beast is because shit doesn't wait for that. You just have to go use high move forward. That's it like there's this is the day time where the people are you do it. There's an amount owed much work gone into the entire part. The whole iceberg that you're. Shitty or sad or being stressed out, which is fine and appropriate and totally reasonable and expected, but you don't have time for that shit. So be nice be nice people. People will be nice back to you. Keep your head down get the job done. And ultimately as insane of a picture, as we are painting fashion shows, they are ridiculous beings that we come back to again. And again, the fun the energy and the creativity and the oh the inspiration inspiration and seeing it all come together. And seeing a look on a runway on more. Wait and seeing it come down with the music that's been chosen specifically for it. And then lighting and the mood and everything all coming together. And it's like seeing a movie. Yeah. Exactly. And I mean, obviously, the best every designer of puts puts for the fashion show is looking to position themselves in the best possible way into present themselves as possible light for an is different to like, obviously a designer. We'll have a very specific aesthetic and have a very very constant through line through their whole career. But every show will be different in their inspiration is different in their motivations are different in the fabrics. And the looks and the cuts might be different and you have to tailor it show to to carry that. And and and get that message across to your audience and being an audience member, it's exhilarating. It's great. My mom was in town. And she got to come to a fashion. They were bad. They were bad, Emily lady. No. Your mom and your mom came out for the. Align and she sits in the front row. Tears. Pouring fate. She's doing. Oh, lord. It was also so great. So so, yeah, it's an interesting. I'm sure we'll we'll come back to to fashion shows. Yeah. And and, you know, talk about again together like. Always always happening. It's a great point of contact that everyone can kind of imagine that is such a fun thing to be a part of until you're actually in it and it terrified. It's the same amount of work. But but we doing it because we love it for some reason. Yeah, can't shake it get every season. I'm like. That's the last fucking shown doing I'm doing a small presentation that season. And then and then the show happens a month goes by and I'm like. Anyway on here song. Just like this song and it works really well with Nick season can do. Can do. I mowed your lawn. Oh, this actually, I was texting one of my friends, and I was like I need this very certain type of model could be Ringo wrangle this up and she's like, yeah. I think I can help you out and it's like oh the ball's rolling. Now. I can't let go. You call. Right. Yeah. What you're in can't we he's going to be. Talk should about it for hours and nine. There's gonna be a lot of that on this show. I believe a lot of complaining, but at the end of the day, we fucking love it so much so happy to a really bad. Love a lover. Who knows really bad for you? Yeah. Yeah. Motorcycle on it. So. Nice to yours. Really? Yeah. Yeah. It's bad Tipper. But he's got that leather check at eight just pennies really good in bed be real smells. There you go. So. Yeah. So that show so we will certainly come back to this very meaty bone and look at the different side different bills. Right. But your guests. Yeah. Here's hoping. Yeah. So very cool. So we'll wrap this one up for now. And we'll we'll take a little obsessions. And we're back after a little break refilling drink some putting a little music in there, those we'll see what happens in that little interstitial bit there. But we're going to close our episodes with what we were going to call our current obsessions. One of the I find one of the most parts of of being in working in fashion industry is just this nonstop. And I know I have haven't. And I know you guys haven't it's it's like this none south desire to consume inspiration insatiable and your constantly seeking it out. And you just a fuel those creativity fuel banks right that you got those muscles and stretch, those muscles in exercise, your brain, and your eyes and your mind, and your tastes and introduce yourself and one of the things about fashion is that it takes inspiration from everywhere. Everything everywhere every nothing is off limits. So that's kind of what we were looking for. In. This segment is a way for us to keep our eyes peeled for things to motivate ourselves even more than we already are because it's kind of subliminal and subconscious now that we're constantly looking for things. Right. Even though I'm not actively working right now. But I'm still I'm still looking at things, and I'm still reading and just hang and more time. Flip through a bunch of stuff and actually read a magazine Il take me a while if through it, but I'll I'll get there. Two minutes at a time. So yeah, we're gonna we each prepare thing. Every every episode about something we're we're obsessed with and we can't shake, and we can't stop looking at her thinking about, and it may be fashion related, and it may not may be a movie might be a song. It might be maybe a dog and my dog park. There's this one dog I saw a month ago. And I'm still thinking about. One. Three pitchers on my Instagram. We'll have to delimit the number of dogs. I have actively like dot just a dog the week. So that that's good motivation for me to like stay on top of my game. And Mike look outside my four-legged friends that I am constantly on the lookout for in my everyday life. So how 'bout Evan? How about we start with you? What what are you currently obsessed with? I'm currently obsessed with the Valentino two dozen Ecksteen resort collection. I think it's resort or bet you are. Now's. One of those weird. How long ago just talk shit about them. And I'm going to say how much I like. This one in particular. This really speaks to you. When we're very close to home reason for the Brazil, pre fall two thousand sixteen Valentina collection. They collaborated with a may TRT st- from Antero name Christie bell court. Yes. No that I'm abridged descent. Michael Hollick boy. T-word for a hall actor boy. Two. The word. I'll take a I'll come back to you. You have a Valentino their inspiration for their fallen are forever. This whatever this collection is we don't even know. They wanted to do something for the festival crowd, which we know is kind of a hot button topic with appropriation exactly music festivals. But being the top notch people that they are they decided to do it in the right way and Valentino Valentino way of of the most class and elegance the collaborated with an actual member of the aboriginal community. Right. Get at it. You can do. Others and they're not in call it a day. Is to get a feather duster and put it in their heads. God hedge around. Take an MD may cool and. But they they crowd clobbered with this artist named Christi Belcourt from Ontario, and they used her painting called water song in embroideries and prints for the collection. And this painting is actually part of the National Gallery of Canada. So we know she's. Yes. Legit cool. Yeah. And in the painting fucking beautiful. It's like this mirror image that I remember from my childhood like this kind of motif that is seen in beadwork, especially in a bridge tunnel inmates. Art and. Yeah. We're we're all just looking. We're over we're gonna link to this. We'll post a photo. But it's just I've had a really long obsession and love for the Valentino brand. And it absolutely even before I knew Valentino was and then especially after I watched the documentary down to the last emperor. You gotta watch it yourself a favor. Yeah. By it, just really cool to have like may TR and something aboriginal is a part of the Valentino archives. Share to dream Blake familiar to you that you've seen and been around your whole life. And then something no your whole life converging. There's so much the cream as skirt. To shea wearing skirts. No not today today. Just a helmet Langtang talk. Do as he do. Move. But say, it's. Off Costco, track pants. Oh, have you know? Here's where all cover, but undiscriminating pay for this up. I don't I don't know how precarious. I might have stolen it from somebody. We'd. Your fashion show. I know it's yours. Yeah. Which is actually happen. But it must be so cool to see this kind of or that you as you're saying is so familiar to you and. I mean when you look at bridge culture, and this is the topic close to my heart is on that because I'm for stations. But because of the work that I do in in the brain that I work with. But in any case, we can come back to that. But the it's so often that this artwork is portrayed in such a such a disregard shallow. Yeah. That's cool. Let's don't ever. Yeah. Yeah. Who cares if it's may tea or Navajo or Casella or Jubair like meaning behind it history involved. Yes. It was so great that they didn't take all of these different things that they took inspiration from or what have you from different tribes or bands or anything like that? And smushed it all together and didn't really sub. Celebrate who people are distinct group will because even though from the outside everyone might look similar or it all might look the same to somebody everything has a meaning and Sherri behind honored. And especially by a brand Valentino staying brand Brandon that is a brand that you have involving since you were in. And now like, I know they wanna they wanna talk to your people. Like, that's your those are your people, man. Like, that's so cool to see this brand that you have such a reverence and respect for like, you guys wanna doc mate de we got nobody else ever has in the right way, and your rand to write this, something and said. In the collection is beautiful beautiful. And it looks you look at it. And if you know what you're looking for you can see that. It's it's Valentino collection. And it's just spectacular actually went and visited that whole Renfrew. Cool. Did you Pat it did you touch it? I touched it face bet. Did you hide? Did you hide it against every gross? Don't pretend like you haven't done the same thing shot. Drool Mark on that silk, low of Andhra. Wasn't me DNA test. Don't follow me to the changer. That's great though. That's that's such a mad mad mad respect for Valentino. Like, hey, this is the girl who helped us her name is. I'm sorry. Yeah. And you know, that this is her work way to do it. Totally. Yeah. That's a whole new audience that it hasn't been done right time and timing. Ninety nine hundred ninety nine point nine percent of the time. And now point one percent is Valentine's. Awesome. Yeah. Good one. Yeah. Very good. What's going with you, Katie? Well, you and I well the three of us. I think I've talked about this before. And I can't believe it took me as long as it did actually sit down and give my head of shakin sit through it and do this. But I just finished watching the amazing documentary. Paris is burning twenty years too late. But it came out in there on the all accounts got it. So good. It's available in its entirety on YouTube. So that's why I watched it do yourself. Yeah. Yeah. If you don't know what it is. It is this amazing examination of this group of Gabe oisa and trans men and women and read grade means and thus states and all sorts of all these people Matt stigmatized and marginalized even at the L, there's any ELS, I don't know. I don't know. Probably I'd bet my bottom a couple in there. Anyway. Anyway, the focus is this. This group of super marginalized LGBT do ethnically marginalized economically marginalized, there's sex. On every level. These people have been pushed aside indicated castaway completely families families by institutions by their employers know, by the prison system, whatever right ever at all any and all and they found each other. Yeah. In in New York City, and they started this little culture that is all their own and started throwing these balls eighties. Right. I mean, like a buck and pageant like a ball like this show was Syria in a ballroom and a ballroom, whether they're not the ballroom is a rented YMCA hell, or you know, a theater is. But it was like there's no shortage of of SAS and shade. And. Attitude respect and. Ating? It's amazing that language and. The whole. I mean, the whole culture, they literally created an entire culture for themselves where it was all accepting and their SAS and there's fights. And there's sure. There is set up in rivalries, they've all been they've all been set cast or their families. So they create their own families, and they create their own groups. And then the. Like, I mean, it's so rich even as a white girl from Canada looking at this. Sure, like even anthropologically, which I don't want to break it down to to, you know, clinically, but it's a fucking fascinating movie, and so full of fashion and drama and characters and it's good. And and they get together they have these balls. They're they're essentially pageant, and you have a walk off. Basically there are so many things in our culture right now that are based yet slash ripped off of these any fired by slash ripped off to this air. Absolutely. But it's it's an amazing amazing. Look at at this totally marginalized and cast aside and thrown away group of dudes who are just trying to fuck and figure out. Yeah. Cool and find a community that they can self worth and confidence and allies. And yeah. The film opens with this guy coming down in like essentially, a dining hall like it's like a it's like where your cousin had a shitty wedding. It's not a cool place. You know, it's not there's no. There's none of that shit. Be they act as though there as the greatest bit. But this guy calm down and making it until they make it. Yeah. Fuckers like mother fuckers. They're so good. And they end we saw it opens up with this guy who's walking down walking the catwalk or however phrase. And he's got this insane gold. Lemay huge shoulder pieces that he removes us. It's like cold dance process to get this whole thing going, and you're like what the fuck of my watching what is going on with these guys in the announcer is so gay, and so great it's just so full of life and richness and. Horrifying and so sad. And so tragic, but so inspiring at the same time, they have these great the categories Gorey's. Of show and walking and give you some examples Butch Queen which is the first time in drag Queen pretty good pretty good also evidence style. This is very unbeten. Absolutely. There's schoolboy schoolgirl real nece. There's opulence executive realness Park Avenue real nece and the concept of real nece. I think is so fucking fantastic as well. It's about it's not about being thing. The best is about faking. It the best look that thing. But not actually being like these boys triumph for this trying to look backward. Pull it off these are they never ever invited to go. Your they're not gonna Park Avenue. They've never been allowed to go to Wall Street in any way. But these boys can look like it. And that's real Ness. If you're the best at faking it, you're the get the job, man. Yeah. These trophies six tall. Unbelievable grotesquely big. And I love ridiculous. But it's it's so fantastic. And and I highly highly highly recommend it especially in light of, you know, more steam and more momentum coming up with, you know, Caitlin Jenner and this whole trans share and just the new black. And and acceptance of all of that, I definitely recommend taking a look at it. Because these are there happened thirty years ago twenty five years ago, right? So this has been happening. This isn't a new thing. It's interesting to look back and see and how many? Exactly. Right. And then again, seven eight I think it was shot like how many toys are even a live anymore. Yeah. I don't think various reasons, but. So so good if you wanna learn about reading if you wanna let about throwing shade. If you wanna win vogue ING, there's a a lot to learn and the too it's so fucking good. So every anything America's next top model. Is all taken. Of the. Rounding Paul's drag race everything repose by grace is because of this. Yep. Yep. Totally. We should give note that rule is probably there. For sure. Part of the movement. Do you? Absolutely. Anyway, it's on YouTube on Netflix yourself take a couple of hours watch it twice. I will certainly be watching watch it again right now. It's so good. It's so good home and watch it. Right now. Yeah. It's it's a fascinating super fucking bad ass. Just no zero fucks these guys don't get a fucking. Yeah. They've spent so many folks on your bullshit. This is their time. And and they kill it. Doing it. Good any watch it Peres burning. Do it Abby. What's yours? I've taken too much time. My current obsession that the Qatar shows you happened. So the one that I've been I've just literally had this tab open on my browser on my computer all times just keep looking at. It is the video from the Victor and Rolf couture show that just happened for fall. Twenty fifteen we will link it and will link it, and I initially had seen the still images on Storrow dot com. The day of and but then was very confused by them. And then I. You know looked at it if you times, and then a couple of days later, the video was posted of it. And then it all just like came together and all kind of congealed and made sense because they essentially made wearable art. Literally, wearable art already they. They took it as far as you can as you could take it. And I didn't actually I just read this before the victim off isn't doing anymore ready to wear. Which on the one hand is kind of like, oh shit the hitter the cool stuff. But then if they're refocusing all of their energies on their tours, which is unbelievable. They're one of the more Avangard fucked up crazy couture as opposed to just the beautiful artisanal, you know, straight out to nose and. Stay where they got some fucked up. So that you will not going to see on anybody other than like riana or some crazy shit, or definitely Guinness. P it some you know, some. Exactly exactly this is not something you're going to see very often because it's just it's so out there. And this this collection was called wearable art that was the name. They had for it. Yeah. Pretty pretty on the nose called the what it is. And they took Dutch golden age the to the Victor offer both Dutch designers, and they took Dutch golden age renaissance paintings, including the frame gilded frame literally. Like, the right would right angled wooden frame and broke it down and draped them over the models. And there's twenty looks and the first girl comes out, and she has like a blue cotton or linen. Maybe tunic dress Schambori lightweight dress them. Oh, yeah. It's very simple with little little tie at the front and three quarter links lease. But then she has this white canvas belted skirt kind of and the you look at the bottom of the skirt, and it literally has a frame like a wooden frame. I don't know what it's made out of. But it looks like it's a wooden frame, and it's been broken up. So it kind of row. Wraps around her a little bit. Like, it's not like four pieces of what it's maybe broken down into a no ten. Yeah. Looks like if you took a look if you took a big literally pointed off the wall and smash it over your knee, and then draped a wrapped it around human. So and then she walks in the runner and she walks back and she walks back Victor offer standing there. They take it. They physically take it off of her body play with it a little bit an hanging on the wall. And are like his like are like, it's wearable. But like it's hanging like artists hanging like art on the wall. So all of the looks have have these basic. I think a lot of them are like an a crew beigey, you know, unbleached cotton color or or like a denim blue. And then these these canvases draped over them in different some of them are look like coats and some of them are skirts some of them addresses, and some of them are like ponchos or whatever. And they keep the models go out and they do their little tour, and then they come back in the victim of take it off and hanging on the wall, and the the came themselves start at white with a with a gilded frame, and then there's little paint splatters on them. And then slowly there's more and more paint on all of them as they go along. And then at the end it's like a painting with the face and like a lady portrait like you'd see in the Lou exactly the loop. So it's unbelievable. And is amazing. It is spectacularly well-named. Yeah. And at the at the end of the show, I think there's maybe five or six pieces of art hanging on this blank white wall behind them. And like one is the first one that comes out is kind of just like a circle with an issue kind of more more deconstructed on the wall. And then as the looks go on they turn into more square frames and there's one that's like three frames and the the the fabric is Br draped between the three of them, and it's kind of boring out, and oh, it's just beautiful. And it's just and the two guys victory for just standing there like in their genes, whatever their glasses. Exactly. And they're just like hanging it up. And it's totally like on the one hand, I think it's very. I don't wanna say humble, but they're they're they're not there. To be a look at me. I'm on this. I'm on the stage. They're like working there. Like exactly during the different kind of runway walk at the end of. Really milk. It exactly. But then on the other hand, they're also like on the runway the whole time. So maybe they are a little bit like look at us. But they're also doing has never been done before fashion rolled difficult. Literally your goal the time it very very rarely. Yeah. And it's an interesting way to have the designer be an active part of the show. Right. Because normally you're the designer is the person that's hiding behind the scenes going. Fucking betcha crazy out of their minds or is like the super narcissist. And it's like out having the. That's cool. Like we were talking about, you know, the whole runway shows, but they are clearly especially if they're not doing ready to wear anymore. They're just doing couture. Like, that's that's art. That's artistry. Those those two are are tests and they're not fucking around. And I don't think it was a Quincy. I could be wrong. I'm assuming it's not a coincidence that the show that they are the first show that they're doing only as haute couture without the ready to wear side of things is a literal interpretation of art Cheryl are now which is a lot of what Oko tour's. That's so cool. It's such a cool video. It's part part of the part of the the fun part of fashion shows is seeing it in three dimensions. Seeing it moving seeing it on a human form, right? Not just on a dress form on a on a drawing or hangar or on anger. Exactly. We've been just in a still photograph. Absolutely. Because like I said, I when I initially saw him still. Autographs. I thought it was interesting, but I didn't really get it. I was like, okay. This kind of fucked up and cool and different. Right. But then when I saw the video of it, and I saw what it actually wasn't. I read the review, and I saw you know, the thoughts behind it. Then it just like was exponential. This is way more exciting than I already thought it was because I already thought it was pretty awesome. And now, it's super it's even more. So so it's really played down. Like, the music isn't super crazy. The model like hair and makeup is really Seattle in the low ponytail, and no crazy mak- Ben because that's part of the things to do really have guard stuff. They'll have crazy makeup or big hair whatever, and this is very played down. This is very low key. And then just the pieces themselves are just spectacular and totally on wearable. But very hang on your wall. Totally hang on your wall. Oh, I can't imagine much they cost. Oh God returning. We should mention too that. We I don't think we mentioned this off the top. But we are going to do a quick blog recap situation. Yeah. So that the things that we talk about as we said is very visual field. So it's basically, we're we're referencing a lot of things so. Yeah, exactly. So we're gonna have. A blog to sort of recap what we've talked about. And then you can go and see all the things that we've mentioned, and you're nicer that way. Feel like we're at fashion heads pod on Instagram and on Twitter and on Paul. I can't remember now fashion Hague's pod or bashing eggs, podcasts dot tumbler dot com. We'll figure it out confirm. You can follow along on the on the blog as you listen to so so you don't they don't have to constantly go you're going to. You're going to spoil the whole episode by reading the entire book. I yeah. Maybe we'll make it really vague. We'll just like post it and not give any context. Pose a bunch of links not actual picture. Anyway. So that's that's that's what we're currently obsessed with this week. And I think this is a good place to to like Katie said put a pin in it. We can come back. We as we said are the fashion. Hang so, thank you so much for listening, and hopefully, they will be many more of these to come. But how? Hey.

Evan Ducharme Vancouver Katie Instagram China Dior Mike Lou Paris Vegas vogue magazine Abby Morton Eliza Paris Hilton SARS Iraq Valentino MTNL