Aired 17 min ago 1:05
Morning News with Manda Factor and Gregg Hersholt | KOMO
Hour Four Hours Twenty Two discussed on Morning News with Manda Factor and Gregg Hersholt
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Aired Last week 20:00
Behind The Scenes Of Day 1 At 10X Growth Con
Find out what really happened this year, behind the scenes of the 10x growth con. On this episode Russell recaps his experience of preparing for the 10x event, along with what happened with his presentation on day one. Here are some of the awesome things you will here on this episode: Find out what kind of stress Russell was under in order to prepare for the 10x event. Hear the things that went right at the event, along with the things that went totally wrong. And see how much money he made from his first presentation at the event, despite the problems. So listen here to find out how day one of the 10x event went, and tune in next time to hear day two. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. I am back from the 10x event, I have completely lost my voice. This episode I want to give you a rundown of everything that happened, the good, the bad, the ugly, and I’m excited to share it all with you. Alright everyone, so I’ve been getting blown up everywhere from everybody asking me, “How’d you do at 10x? What happened? Tell me the stories. I saw the pictures on Instagram and all the stuff looked amazing. How did it go?” and I know a lot of it came because last year’s 10x event we set a goal to do 3 million dollars in sales, and we did 3.2 in 90 minutes and it was amazing. And obviously we launched 10x secrets, the product, kind of talking about it, so everyone is expecting big things, which caused insane amounts of stress on my side, in case anybody’s wondering. It’s like, imagine winning an Olympic Gold medal and then going back four years later and trying to do it again, and everyone’s just expecting you to win. Ugh, it’s a horrible feeling. It’s way better to be the underdog. But anyway, we were excited, and there was a huge opportunity. Some of you guys probably heard it was in the Marlin Stadium and there was going to be 35,000 people at it. And we were so excited. So to prepare for this whole crazy event we started, a long time ago, started to prepare for it. What’s interesting, if you look at the very first 10x event we ever went to 3 years ago, we showed up there and we were trying to do my normal presentation and sell, and Grant and his team didn’t know a lot about events and how to choreograph them and stuff. So when we got there we’re like, “Okay, we need a table and sales people.” And they’re like, “No, we don’t really have that.” And so we kind of had to do it on our own, and unfortunately it was Dave there with a box full of order forms and some pens. And I did my pitch and they all ran to Dave, and luckily Alex and Layla Hermosi were also in the audience and they came and helped and those three sat there on the side of the room with no tables, handing out order forms and pens. And somehow they closed just shy of a million dollars from that. Then fast forward, you know, 12 months later, we did the 10x that was in Vegas, and obviously if you guys bought the 10x secrets product, you heard me talk about that whole choreography, there’s a lot that went into that. And we did the 3.2 million. So this year we thought, with 35,000 it’s going to be bigger, we gotta do even more. So we had over 40 of our team members that we flew out, and prior to that they spent so much time and so much effort coordinating where people are going to stand, how are they going to do it, how are we going to order click order forms, and deliver the pens? There’s a ton that goes into it. So for weeks and weeks prior they were planning and meeting and making sure everything was choreographed just perfectly on our side. The other side of then is I had to figure out my presentations as well. Though obviously, I have a presentation that I give that I’m selling Clickfunnels. It’s my Funnel Builder Secrets presentation. And I’ve given that presentation live probably 150+ times or more. But because I’m speaking at 10x each time, I try to change it enough that it seems different and new, but then it’s gotta be the same. You know, what works, works. And I don’t want to deviate from that either. So if you look at the very first 10x, I just gave my presentation the way I did on every webinar for a year prior, you know. For the second one I really changed a lot of the introduction and how I began the presentation. I talked about the four minute mile, I shared stories about John Reese, and it was a really quick way to impact people. So this year I wanted to change that as well. So my intro, I’m really proud of it. I started with the Winston Churchill quote where he says, “To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.” So I led with that quote and started telling stories about some people in our community. I told Jaime Cross’ story, I told Chad Wolner’s story and then I related it back to their story. And I take people through that where most of entrepreneurs, we hear this calling where we need to come and we need to do this thing. And then unfortunately for us, we’re not, when we hear the calling it doesn’t mean that we’re ready for it. So then we have to go on this journey to become who we need to be to be worthy and able to actually fulfill on that calling. So we go on this huge journey and after you go on the journey and you’ve figured out how to do the thing it’s like, “Well, how do I get the impact? How do I get out to more people?” So I kind of told the story while weaving in all these different stories. And I was really proud of it and I think it turned out really good. Then from there I did my normal presentation. So I spent tons of time preparing that. Probably, conservatively probably 30-40 hours retweaking the original presentation to make it fit. And then also at this event Grant and his team agreed to let us speak twice. So once I get to sell Funnel Builder Secrets, and second time they wanted me to sell a public speaking training, teaching people how to sell from stage. So I had to create a whole new presentation that I’ve never done before. And I’ll talk more about this, I’m so proud of how this presentation turned out. It was legitimately amazing. Alright so, that was kind of all the prep work. Going into this, last year we made 3.2 million dollars with 9,000 people. So we’re thinking, 35,000 we should do at least 10 million. You know, some people were guessing 25 or 100 million and it was just kind of fun. But we always try to guess ahead of time. And I was so scared. I just hate going into it with those kind of expectations, because if you don’t hit them then you feel disappointed. I didn’t want everyone on my team to be disappointed. I didn’t care so much for me. I’ve already experienced all this stuff, you know what I mean? But my team was all huddling around us and everyone wanted to go do this thing and hit these big goals, so I had a lot of fear going into it. Like, “What if I don’t hit this and then disappoint them?” that kind of fear. Alright so then the night before came, where we’re getting everything prepared and ready and we were leaving in the morning. And one of my friends, Brian Underwood, he’s the founder of Prove It, a lot of you guys have heard me talk a lot about Prove It. He messaged me a little while ago and wanted to hang out and I was like, “Well if you want to hang out, I’m speaking at this 10x event, you should come pick me up in your private plane and fly us out there.” and he’s like, “Okay.” So he literally flew his plane and picked up me and my wife and a couple, Dave and his wife, and Melanie and Blake and we all jumped in this plane with him. So he flew in the night before and we kind of hung out in the office and talked for a while. And then the next morning we woke up and headed to the airport and we jumped in his private plane and he flew us all the way from Boise to Miami, which was amazing. Every time I fly private it makes me never want to go commercial again. So for any of you guys who fly commercial, never fly private, it will ruin you forever. I was telling Stephen Larsen this, I was like, “Don’t fly first class because it will ruin you forever. Just stay in coach as long as you can, because it’s nice. Coach is fine until you fly first class and you’re like, ‘oh crap.’ And first class is great until you fly private and then it’s like, just ruined forever.” Anyway, so we flew in four hours to Miami, which is nice because the flying home from Miami took us, we were in the air for 7 hours on two planes and we had like 3 or 4 hour layover. So it goes from like a 4 hour trip to a full day trip. Commercial versus private. Anyway, so thankful for Brian picking us up. He paid for everything, paid for the gas, the flight, everything. He just, it was super classy of him. So he flew us out there, we hung out and then we got to Miami. When we got there I was kind of freaking out because I get super nervous. So we headed over to the stadium, they got us in and we had a chance to see the whole venue and it was crazy walking in there. And I think I was supposed to do my mic check and give them my slides and go through them all at a certain time. And we got there and they were way behind. So we hung out there for probably 2 or 3 hours in the stadium. Tai Lopez was there, so he got to do his sound check and a couple of other people were just kind of testing the whole thing out. What’s crazy though, when you do the sound check, we start talking and the echo was so bad, you couldn’t even hear yourself. I was like, “If this echo is this bad, no one’s going to hear us.” They’re like, “Oh no, no, no. When 35,000 people are here it will absorb all the sound. It will totally be fine. They do stuff like this all the time, so it will be fine.” I’m like, “Okay because if it’s like this I can’t…” because standing on stage, I would talk and I could hear like bounce off the thing and come back to me. I’m like, “I can’t even hear my own voice.” And people sitting in the stands are like, “I can’t hear you either because it’s so echo-y.” But everyone’s kind of nervous but I said, “you know what, they must have done this before. There’s no way they haven’t. It should be completely fine.” So that’s what kind of happened the night before. And then we went home, went to bed, and I was super anxious and nervous and excited. So we went to bed that night and the next morning woke up, and woke up super early because I was, basically we had to set up. Grant was speaking and I was speaking immediately after him. And Grant was also going to parachute into the stadium. So we got everything ready, I got dressed in my fancy pants clothes that…oh, that’s the other thing. When we flew into Miami we had to get another shirt. So we literally went from the airport directly to Neiman Marcus I think. And then we had somebody, we found a shirt and then had the tailor, tailor it right there on the spot and then deliver it that night to us, which was crazy. So I had a brand new shirt on, brand new pants, all these fancy clothes. And we get over there and start waiting. And we walk into the stadium, you know, took us through the dugout and through the green room, which was a batting cage and everything. And we walked in the whole thing. And then I walked into the stadium and looked out and it was just like, oh my gosh. This huge thing, the roof of the baseball stadium was completely open, and I’m looking out and I’m like, “This is amazing.” And I looked back into the stands and the stands were almost empty. I was like, “Oh my gosh.” And I started feeling sick for Grant. I’m like, what if people don’t show up? What are we going to do? I looked at my watch and it was like 20 minutes until 9 and I was like, how are they supposed to get 35,000 people in here in the next 20 minutes. We knew that Grant was going to sky dive in…. Anyway, all the fears and the nervousness and everything started hitting up again. I was like, ah, you know, I didn’t know what to do. So we’re watching as it’s getting closer and closer and then finally at 9 o’clock, and I assume, man if people aren’t coming they’re going to push it out until 9:30 or 10 or something, but sure enough 9 o’clock you look up and you see Grant’s plane, I think it was Grant’s plane, flying above the stadium. And then all the sudden, boom at 9 o’clock this parachute pops out, this big huge 10x parachute pops out. And the Grant, I think it was Grant, someone else said it wasn’t, who knows? I don’t know. Maybe the world will never know. But Grant or Grant’s stunt double flew by themselves on a parachute into the stadium. It was like the most epic, amazing thing ever. And then they landed and they put a microphone on him and I guess he twisted his ankle or something, he’s like, “my ankle twisted. Right now we found out that traffic is horrible and bad on whatever thing, and people are waiting. So we are going to take a 30 minute break so I can get repaired and hopefully give a chance for more people to come in and then we’ll get started.” So then it kind of cut and then, which was kind of crazy because as soon as it cut, everyone kind of ran up the stairs to go the bathroom and it was this big, huge anti-climactic moment. It was so amazing, this entrance, and then it was like, “Okay come back in 30 minutes and we’ll get started.” But I think they did that mostly to get people in. So then people are coming in and coming, and finally Grant gets up onstage and starts talking, and the echo is really bad. It was really hard to hear him from the stands, and I couldn’t even imagine on his side. So I’m watching him and I’m just like, “oh my gosh. You’re kind of freaking me out.” But I’m like, you know what, I just gotta do what I gotta do. I don’t know any better, let’s just go do it. So finally about 15 minutes before I’m up they come and grab me and pull me back and mic me up and take me back to the backstage, and took me in this little black, this little room, curtained off room. I went in there and was so nervous, jumping around and trying to get prepared. And the I sat down to say a prayer and I have so much anxiety and nerves and tiredness and everything. I was saying this prayer and I totally passed out in the middle of the prayer. I woke up a few minutes later and I was like, “Oh my gosh, I’m still here.” But I’m in this curtained off little room, and all I hear is echo. I can’t hear a word that’s happening. There’s no video, there’s no TV’s back there. I have no idea if I’m up or when I’m up or anything. It was just kind of this random noise. I wish I could tell you the anxiety I was feeling. It was crazy. And then they came and grabbed me and said, “Okay, you’re almost up.” And they pulled me up onto the stage and started getting ready, getting ready, but I can’t hear anything. And all the sudden the wall starts going up, there’s this huge wall of monitors that starts going up, which I know is my queue. I’m like, “Oh my gosh, does this mean I’m up?” And the guy’s like, “I think so.” And this fog starts coming in and the thing goes up, and then it gets past my head and I just walk out. I’m like, I hope this is for me. And I walk out and I see this huge audience and it’s, it was crazy. Because at the last 10x event there was 9,000 people, but it was dark in the stadium, and the lights are shining in your face, so you walk out and you don’t really feel the people because it seems like you’re kind of, like you’re walking onto a stage and you know there’s people there, but you don’t really see them. This was completely different. It was the middle of the day, it’s all lit up and you walk out and you can see everybody’s faces. And it was like the most breathtaking thing. I had my first lines all figured out in my head, what I’m going to say and how I’m going to say it. And then the thing opens up and I was like, I forgot everything. I was just like, it kind of caught me off guard. I’m like, “Hey, wow. This is amazing.” What am I supposed to say again? It took me a few minutes to capture myself. The other crazy thing is I had these new shoes on that were super slick. If you watched my Instagram stories you saw that I was like scuffing them up and trying to make them not slick. But I totally took a step and slipped onstage. I caught myself and I’m like, okay note to self. Tiny steps, tiny steps. I don’t want to slip in front of 35,000 people. It was crazy. And then I started talking and what’s crazy, I start talking and…..actually let me back up, I want to kind of go through some teaching points here because it’s interesting. If you look at events, and any kind of marketing for that manner, it’s all about choreography. And I feel like Grant’s team has choreographed some things really, really well and some things not so well. And I think we’re going to have a call with them and kind of walk through some of my thoughts and feelings later, after they kind of recover from this craziness. But just for you guys, who are doing events. One of the big things is after Grant spoke he did a charity pitch, and it was like $67 to get access to this thing they sell for like 10 grand or 20 grand or something crazy, a really good offer. But that’s something we do at our events. A lot of times we’ll make a charity pitch on day one to teach people how the process works to go buy. And I think they were trying to do that same thing. But they did the charity pitched, unbeknownst to me, for $67 for a 20 thousand dollar offer, and people love it. They start running up and they started running to the sides of the tables, and right then is when the screen went up and I walked out. So I walked out to all these people running to the sides and the back of the room and running up the stairs to try and get this crazy offer that he had made to them, which is kind of a, from a speakers standpoint, the last thing you want is when you’re coming out onstage from a big introduction, and people running to the back of the room buying. If you’re selling there should always be a break afterwards, so people can get back to their seats and be able to focus back on you. So that was one kind of missed choreographed piece. But they did raise a lot of money for charity so that’s good. So I come out there and I start talking and the echo is really bad. I start talking and it’s bouncing off. I’d say something, and you know how I talk fast anyways, so I’d say one or two things, and so I’m saying it and it bounces off the back wall and come back and hit me. And it caught me off guard. So I’d hear myself again, and I’d try to go again and keep bouncing back and forth. It threw me off for the entire s90 minutes. I couldn’t keep myself, I never felt like I was ever in the rhythm of it because the echo was so, so bad. What’s crazy, and I had no idea, I’m like, maybe out there they can hear me. But it turns out that the echo in the audience is even worse. Especially some of the upper seats, if you sat in the upper decks, which probably 70% of the people sat up there, they couldn’t hear anything. In fact, after my presentation I found out that tons of people were going to those guys saying, “We can’t hear anything that’s happening, we need a refund.” It was this huge thing. So I’m doing my presentation and you know, 70% of the audience can’t even hear me. The one’s who can hear me, it’s still muffled and echo-y and it’s hard and I’m not on my game because this echo is throwing me off, and it’s confusing. So I did my presentation, I’m like, you know what, I’m just going to do it. Just hope for the best. About halfway through my presentation they came out and said, “Slow down.” Oh and during my presentation I showed some videos and a bunch of the videos, they worked, but the sound system was set up for like a concert. So in a concert they crank up the bass, and the singer singing on top of it. But with our videos, when the crank up the bass that high, the bass of the video comes through and we can’t hear any of the voices. So all my testimonial videos, you can’t understand a word. Everyone said, “I didn’t understand a word of any of your videos.” Which is like all the setup for the sell. Ugh, so many things. And then they came up later and said, “We found out it’s the mic on your face that’s the bad thing. So here’s a hand held mic.” So they gave me a hand held mic. So now I’m holding a mic and holding my clicker and trying not to slip. It was just like, so much chaos. Anyway, when all is said and done, did the pitch, did my sell, and somehow, just by the fact that 35,000 people could not hear me, 690 heard well enough to run to the back of the room and sign up. So if you look at the numbers, that’s 690 people times 3,000, that’s 2 million 67 thousand dollars in sales. So that’s not too bad, especially considering, looking at it now, it’s more than all the other speakers made combined. So even though it wasn’t 3.2 million, it was less, and it wasn’t the 10 we were hoping for, 2 million 670 thousand dollars is not too shabby, considering all the craziness. But obviously, afterwards I was kind of just upset because I wanted 10, I didn’t want 2. I was stuck in the stadium forever, I had to go pee and I had to take pictures with people and it was just this huge, all this stuff. And I just wanted to get out. I just needed to unplug. Introverted Russell needed to unplug and go plug in, go hide somewhere and recharge. It seems like it took like an hour and a half, two hours to get out. Get out of the stadium and get back to the hotel. Probably closer to three hours. Got back to the hotel and then I laid on the bed and my wife was talking to me and I was gone, out cold. And I slept for like 3 hours. I was just like, my body had shut down from all the stress and anxiety and late nights, and preparing and everything that went ahead of it. So three hours later I woke up and I was like, “Oh my gosh, what happened? I have no idea.” I was messaging Dave and Melanie and everybody trying to find out like, how do we run sells and get the numbers back. And they told me and I’m like, first off I was happy that 690 people heard me, but it’s just disappointing. 2 million is amazing, unless you’re expecting 10, then it’s like, it sucks. So that was kind of frustrating. So I got up, ate some dinner, and started working on my presentation for the next day. That night I had a chance to meet with Myron Golden, the man, the myth, the legend. He came and helped me work on the presentation. And then that night, Stephen came into the room where we working on the presentation in a bathrobe, Stephen Larsen. And then me and him started wrestling and doing Jui Jitsu and fighting, in his bathrobe, which was really fun. And that was the night, and I went to bed. Alright, so that was day number one of 10x. Now, on the next podcast episode I’m going to take you guys into day number two. And day number two I’m going to talk about what happened on the second presentation. Did we fix the echo? Did we sell the 25 thousand dollar thing we’re trying to do? What happened in the locker room with Garrett White and a bunch of other cool speakers? And a whole bunch more. So thanks so much for listening to episode number one, and I’ll see you guys tomorrow for episode number two of the 10x live event, and we’ll go from there. Thanks everybody, and we will see you soon.
Aired 4 months ago 9:25
How To Use "Kinda Like" Bridges With Your Hook
If you want an unfair advantage over all your competitors, use this… On today’s episode Russell talks about what a “Kinda Like Bridge” is and how you can use them in presentations to help people understand a concept. Here are some of the other awesome things in this episode: Find out Russell’s process of testing out new material before taking it to a large audience, like the 10x event. Hear an example of a kinda like bridge, and how Russell could use it. And find out how you can also use a kinda like bridge to encourage excitement during a presentation. So listen here to find out what a kinda like bridge is and how you can use it in a presentation. ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Today we are streaming from my closet. Hey everyone, alright, I’m literally in my closet right now trying to pick out clothes for the day and I totally want to wear my nude squirrel shirt, some of you guys don’t know what that shirt is. But when we did the bubble soccer event and we launched the viral video, there’s the whole joke from the gold prospector where he’s like, “I paint nudes. Squirrels that is.” And so we have painted nude squirrels in our office everywhere, it’s like this big funny joke. So we have these nude squirrel t-shirts, which is like my favorite shirt. But my wife hates it. We were watching a video last night from our trip to San Francisco and I had my nude squirrel shirt on the whole time and she’s like, “Why do you wear that shirt, I hate it.” I’m like, “Ah, it’s my favorite.” Anyway, so I can’t really wear it, because I’m going to be hanging out with her a lot today. So I’ll default to something not as cool. Anyway, I’m in the closet today because I’m getting ready and I wanted to kill two birds with one stone and share with you something that I’m working on. So a lot of you guys know last year I spoke at the 10x event and we sold 3 million dollars in 90 minutes. What? Which is crazy. Next year I’m speaking, and sorry this last year there were 9 thousand people at the event. This year, moving forward, there’s supposed to be 35 thousand at this year’s event, which is completely nuts. Yet, it is what it is. It’s going to be insane, I’m so excited. So we’ve got 35000 people and I’m doing a presentation, actually I get to speak twice. I’m giving two presentations, but I gotta kind of craft it for the audience, and make it different because I don’t want to do the same presentation every year. So I’m trying to think, what’s it going to be? And next weekend I’m speaking at one of my buddy’s events. I don’t speak at many events anymore, but there are super awesome people, inner circle members, they are Justin and Tara Williams, they are some of my favorite people, and so I agreed to speak at their event. So what I’m doing is I’m rebuilding a presentation because their people are all like real estate investors, so it’s a little different market. It’s very similar though to Grant’s people at the 10x event, so I’m going to be, basically I’m creating this presentation and then I’m going to be testing it out here. Testing my material, if you’ve been paying attention you know what I’m talking about. I’m testing my material, I did a whole podcast episode about that, that’s why I said that. Anyway, I’m testing my material here for what I’m going to be giving at the 10x event, if it works well. So that’s kind of what I’m doing, so yesterday we were trying to figure out a title for this presentation and literally, it was like, I think I spent 8 hours just to figure out the title. So for those of you guys who are like, “I can’t figure out any of my presentation, Russell, this is really hard.” Just know that even for me, I’ll spend 8 hours just figuring out the title, because I can’t even start building slides until I have a title. Anyway, yesterday we finally figured out the title. And it was after going through a bunch of Voxers with Justin and he was talking about how real estate investors are kind of in the stone age, he’s like, “This thing you’re going to be showing them is going to give them all an unfair advantage where they can literally come into the future before everyone else.” And I was like, “Oh my gosh, that’s the title. It’s an unfair advantage. This is the unfair advantage. Sales funnels are the unfair advantage.” So I started thinking through it that way. Sorry there’s an echo in the bathroom as I’m walking back and forth, getting things ready. Anyway, so I start thinking about from an unfair advantage, that’s the direction, that’s the hook, that’s the angle. What this presentation is going to be is like unfair advantage. And I started going deep like, “Okay, what are other things that are unfair advantage? What does that look like? What would that be?” Because I’m trying to find a lot of like analogies, and like kind of like bridges, it’s kind of like this, it’s kind of like this. So this is how my brain works, I’m sharing this with you guys out loud because I’m hoping this will be helpful for you guys who are trying to create your own presentations, like what’s the process Russell goes through. So now you know, unfair advantage, that’s the big thing. I’m going to be giving you guys an unfair advantage. Sales funnels are the unfair advantage. I started thinking, what are stories, other stories that we know about unfair advantages? And the first one that popped into my head was Back to the Future. Do you remember Back to the Future where, maybe it was Back to the Future part 2. Yeah, it was part 2. So in part 2 Biff gets the time machine right, and he sees it, and what he does is goes to the store and buys an almanac of all the sports scores of all the things in the future. So he gets that and goes back in time and gives younger Biff the almanac and says basically, “Here’s all the sports scores for the next 50 years, you can go and bid on all these teams and become the richest man in the world by gambling on them.” So Biff does and becomes hugely famous because he has the unfair advantage. He knows who’s going to win every single game. And when you know who’s going to win, from a betting standpoint, you’re just going to win everything. So that’s kind of how it was for Biff, so there’s a story I’m going to be able to share. “okay, I’m giving you guys an unfair advantage. Think about this….” And I’m going to tell this whole story about Biff and about that, and that’s kind of like what this is. You’re getting this unfair advantage. It’s funny, when we were doing the presentation for, we did one called Funnel Builder Secrets and we went through the whole database in Clickfunnels and found all the different, we found what funnels are working the best, how they work, and did a whole presentation. Like, “Here’s the one’s that the funnels are doing the best. If you’re trying to figure out which funnels to build, here they are. This is where almost all the money inside of Clickfunnels is being made with these funnels.” So I shared that and I was like, okay what’s that like? And I was kind of thinking, “What’s it kind of like? What’s it kind of like?” and then I was like, “Oh, it’s kind of like if Larry and Sergei, the founders of Google were to like open up and be like, “Hey you guys, just so you know, this is the actual algorithm…” and just giving you the algorithm, that’s what this is like. It’s me giving you the algorithm. That’s what this presentation is all about.” Which get’s people excited and kind of hooks them. So for you, when you’re kind of doing that, first off, spend 8 hours or however long it takes to figure out a really cool hook. And then the first thing is thinking what it’s kind of like, what is this kind of like? This is kind of like Larry and Sergei giving you the source code so you know exactly how to get on page one of Google every single time. That’s what I’m doing today with these funnels. Or this unfair advantage is kind of like, do you remember in Back to the Future part two where Biff went back through time, got the almanac came back, bid on all the sports scores and became the richest man on earth. That’s what this is kind of like. I’m giving you guys this unfair advantage where you’re able to go, where your competitors will be there soon, like eventually, like maybe the next year or 5 years or 10 years, all of your competitors would be doing this. But you’re here today, and you’re getting this unfair advantage before everyone else. And because of that, think how much you can capitalize on that? So that’s what this is all about. The first step, figure out the presentation, the title, the hook, the angle. What’s the hook? Then it’s like what’s the kind of like bridges that make it like, ‘Oh my gosh, this is what I’m getting.” I look at the 10x event last year where I did my Funnel Builder Secrets webinar. I didn’t start out by like, “Let me show you how to build a funnel.” I talked about, I had my hook and went immediately into Roger Bannister and the four minute mile and how the four minute mile was broken by him, and it’s kind of like this. “I’m going to break the four minute mile for you guys today, so you see it’s possible, and you’ll be able to go out there and do inside of your market.” And I shared the whole Roger Bannister story upfront. So that kind of like bridge that bridges this thing from the very, very beginning, that’s the key. So for me, this next presentation is the unfair advantage and I’m pumped about it. I’m going to be thinking about a million different kind of likes. It’s kind of like this, it’s kind of like this, it’s kind of like this. And it weaves throughout this entire presentation. So that is what a kind of like bridge is, you guys. I use kind of like bridges every time I try to teach a complicated concept, or I share the concept and people are like, “What’s he talking about?” “Oh well, it’s kind of like this…” and you make it simple, kind of like something they already know, but I also use kind of like bridges to encourage excitement of the thing they’re about to learn about. “So here’s the overarching hook, boom. It’s kind of like this…” And then people are like, “Oh my gosh, I see the future. I see what’s happening. I see this is why it’s exciting because man, that would be cool if Biff came and gave me the almanac of all the sports scores. That would be amazing. So if this is kind of like that, I’m pumped, I’m excited, I’m ready to race to the future.” Alright, that’s all I got you guys. I’m going to go finish getting ready for school. My little man, Aiden, he won an award today, or this week. So we’re going to go to an assembly and see him get an award for being a courteous student. So yay for the little man, he’s being very courteous. I love him. But Collette made him wear pants today, instead of his normal sweat pants or whatever, made him wear real pants, and he was super upset. So hopefully he will calm down and be happy because he’s going to be so cute getting his little award onstage. I love him. Alright, thanks everybody and I’ll talk to you guys soon.
Aired Last month 25:04
We Are Funnel Hackers And These Are Our Stories - Part 1 of 3
On this special episode we will hear part one of Russell’s first presentation at Funnel Hacking Live 2018. Here are some of the inspirational things you will hear in today’s episode: Hear stories of other funnel hackers in the community and some of the things they have done. Hear a little of Russell’s story and how Clickfunnels came to fruition. And be introduced to Todd Dickerson, Clickfunnels co-founder and Russell’s business partner, and hear some of the stats of Clickfunnels and it’s members. So listen here to hear part one of this very special three part presentation from Funnel Hacking Live 2018. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you enjoyed the last few episodes, we brought in one of our, my favorite presentations from Funnel Hacking Live number two when Sean Stephenson came and talked about all his amazing stuff, insecurities and finding people, and I hope you loved it as much as I did. With that said, right now I am cramming for the 10x event, I’m going to be speaking in front of 35,000 people in like 10 days. And then right after that we’ve got Funnel Hacking Live coming up, where we got 4000 people. Anyway, my life is a little bit hectic and crazy as you can probably tell. So because of that, I thought let’s bring another amazing presentation from one of our past Funnel Hacking Live’s to share with you while I am prepping for Funnel Hacking Live. And I’m sure I will be slipping in a couple more really fun episodes as I’m planning and preparing, and probably post 10x event to probably give you guys an update. But I didn’t want the podcast to slow down. So what I’m going to do right now actually is my very first presentation from last year’s Funnel Hacking Live event. For those who were there, I hope you loved it. For those who weren’t there, it’ll hopefully tease you and get you excited for Funnel Hacking Live. So if you haven’t got your tickets yet, we’re probably sold out by the time you hear this, if not we will be sold out very, very soon. You gotta go to FunnelHackingLive.com to get tickets. But this whole presentation is one, the event happened at Disney World, so I talked a lot about Walt Disney and shared some really cool stories from him. I talk about Value Ladder, I talk about the three phases of a company going from, you know, phase one-figuring out the what and the how. Phase two and phase three, I’m not going to ruin the surprise for you. Anyway, a lot of fun. So I hope you guys enjoy. We’ll break this up over the next couple of days. But I hope you enjoy these episodes and it gets you excited for Funnel Hacking Live. For those who are coming, I cannot wait to see you. For those who aren’t coming, this should push you over the edge. Go get your tickets, FunnelHackingLive.com. Thanks so much. With that said, let’s queue up the intro, and then we’ll start with the next presentation. Oh man, are you guys excited for this. I was in my room and I could feel you guys screaming and shouting when the doors opened, it was amazing. Thank you guys so much for coming here. I am insanely excited. We have killed ourselves over the last few months putting this together and I’m so excited to be here today with all you guys here at Disney World. Now to kick this off, this year’s theme is a little bit different than last year’s. Hopefully all you guys got your t-shirts yesterday. And we made a really cool video that I want to show you guys that will kind of introduce this year’s theme and what we’re trying to do, so I’m going to queue up this video right now. Video: “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, about the only thing you can’t do is ignore them, because they change things. They push the human race forward. And while some might see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.” Russell: Thank you. It’s pretty special, when we were planning this event last year we thought, how cool would it be to go to Disney and do this in Disney World? There’s so many amazing stories about their whole journey and how Walt Disney built this company. And I was researching Disney and studying him and his life before we came here and I heard a really amazing story. On Walt’s death bed, he was literally in a hospital, he was about to pass away and this reporter wanted to interview him. And they kept getting pushed off and pushed off because he wasn’t well enough to do it. And finally this reporter got the ability to come in and interview Walt. And he came in and started asking questions and he couldn’t understand a word that Walt was saying. So Walt motioned to him, “Come here, come here.” So the reporter actually laid down in the bed next to Walt Disney, and he’s laying there for 30 minutes and Walt was looking at the ceiling showing this vision to this reporter of this place that we’re in today; of Disney World. And he started explaining, “This is how we’re going to do the restaurants and the rides, this is where people are going to come, and this is how it’s going to change their life.” And he sat there for 30 minutes. Spent 30 minutes describing this place where we’re at today, five years before it was ever built. Not only was he describing his vision, but he was describing his role that he would play in that future, which is crazy from someone who is about to pass away. And I think for all of, as entrepreneurs, as people, as leaders, this is what I want all of us to be thinking about this weekend. The way to live, to truly live, is to believe so much in your vision, in your mission, that even on your death bed you’re going to whisper it in another person’s ear, explain what your vision is so it won’t die without you. What’s interesting is five years after Walt Disney passed away, they dedicated, they were opening up this place, Disney World and all this stuff was happening, he was going crazy and one of the reporters actually came up to one of the main people at Walt Disney, in charge of Disney, and said to him, “Man, it’s a shame that Walt couldn’t have lived to see this moment.” And this person looked back at the reporter and said, “you don’t understand, he did see it, he did see it and that’s why we’re here today.” And when I heard that story I was just like, how powerful is that? How many of us have a vision and we just know no matter what happens we have to get it out, we have to do whatever it takes? I guess that’s why most of you guys are here today, which is really fun. This is one of my favorite Walt Disney quotes. How many of you guys have seen the movie, Meet The Robinson’s? If you have kids you’ve probably seen it. If not, it’s one of my favorite movies. At the very end of the movie they share a quote and it said, “Around here however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things because we’re curious, and curiosity keeps leading us down new paths. And that’s what entrepreneurship is all about. That’s what we’re doing. Every day we have a chance to wake up and figure out what we’re going to create, what we’re going to make, what we’re going to, whose life are we going to change, which is like, the most exciting thing in the world. Now in this room right now we’ve got about 3000 of you guys and every one of you guys have a different story. And I wanted to share a couple of the stories here. I wish I could share everybody’s story, but we’d be here for like 6 months. But there’s a couple of stories I wanted to share that had a huge impact on me over the last 6 months to a year, as we’re building Clickfunnels. We hear these stories of people coming in and they have emotional impacts on us. I hear this story and on our team meetings with our entire company I tell everyone the story, because I don’t want anyone in our company ever feeling like we are a software company. As soon as we believe we’re a software company, we become like every other software company. And we become boring and bland and you crazy people don’t run through the door screaming like you did earlier today. We’re more than that, we’re changing people’s lives. So when we hear these stories, I love sharing with everyone on my team, and I want to share a couple with you guys today. So this one right here, first off, is Paul and Stacy, are you guys here? Can you stand up? Let’s give them a round of applause. I had a chance to meet these guys a few months ago, they came to Boise, Idaho, the greatest place on Earth. And while they were there I met them really briefly and then I had a chance after they went to the first event, they signed up for one of our higher end coaching programs and they stayed for another couple of days. And I didn’t know much about what they did or who they were. And then they got onstage in our little office and they shared their mission, what they were doing. And they told their story and most of our businesses are built out of something painful in the past. Something happened that we didn’t like that made us cause a change, which made us create something which now gives us the ability to help and serve other people. The wounds we have are typically wounds we heal for other people. And Stacy and Paul they were telling their story about how, I think it was 18-19 years ago they were in a relationship and the relationship started to break and it was horrible, it was a horrible thing. And Stacy realized that to save this relationship she had to change. It wasn’t like, “I gotta change him.” Like most people do in a relationship, she’s like, “It’s me. I have to change this if we’re going to work.” So she did the most difficult thing that human beings can do and she changed. And because of that they ended up making an amazing relationship and a marriage, and over the last 15 years of their life, they’ve helped over ten thousand couples to save their marriage and bring back the spark for more than 10 thousand more. Yeah, give them a round of applause. One of my goals for this entire event is hopefully to give them one or two little ideas so they can help 10 thousand more, 20 thousand more, 100 thousand more. When they came to the last event, they, her webinars she told me, converting at .5%, is this right? One half of one percent. What was your last webinar converted at? 28.5%, amazing. That’s why we do what we do. The next one I want to share is Annie Grace, is Annie in the audience? There’s Annie right here, give her a round of applause as well. So Annie came to this event last year, that was your first Funnel Hacking Live, right? She came last year and she was on a mission. So her backstory, she was in corporate America and the job she had they basically told her, “Hey you need to be able to socially drink. That’s how it works, if you want to raise up the corporations. You gotta be part of this.” So she was going on these business trips and she was drinking, and eventually she kept drinking and drinking to the point where she became addicted to it. Alcohol is very addictive. And after a couple of years she realized, “This is not the way I want to live my life anymore. This is not how things are supposed to be.” So she decided to try and break the chains of alcohol addiction. And for anybody who’s tried that process, you know it’s not a simple thing. And she didn’t want to go to AA and things like that, so she figured, “I gotta figure out a different way to do this.” And she went through a journey for 18 months, figuring out how to break herself from the chains of alcohol addiction. And then she did. And then she could have just left right there and been like, “Okay cool, I’m fixed.” But she said, “No, this is something I now need to help other people with.” And so she went out there with this message to share with other people and as I asked her the other day, I’m like, “Give me some impact numbers. What’s happened in the last year or so?” Over 50,000 people are now in her online communities doing a 30 day alcohol experiment helping themselves to break the chains of alcohol addiction. Is that amazing? Awesome. Think about that. All these numbers are amazing. 50,000 people are amazing, but think about for each of those people there’s a family and there’s kids, and there’s other relationships and the ripple effect that grows from it is amazing. Next one I want to share is from Pamela. Pamela, where are you at? Let’s give Pamela a round of applause. Pamela is actually going to be on Dr. Oz Thursday, right. So we gave her a pass to skip whatever sessions so she can watch herself on TV, it’s kind of a big deal. But I met Pamela last year as well, she came to one of our events. And at first I didn’t know what she did, and she came back and did a little presentation to our group and she told her story and within about 15 minutes, all of us were crying our eyes out. What Pamela does, she’s a doctor. And when she was going through medical school, medical school is tough. I’ve never went through it, but it’s a difficult process. And she was telling me the other day, she was actually at a funeral for the 8th or 9th suicide victim, doctor suicide, one of her friends. And at the time she was like, “I have to fix this.” So she started a suicide hotline. And I don’t know if you guys knew this, doctor’s have the highest suicide rate of any profession, almost double the number two if I’m correct, and there’s no one out there helping them. No one’s talking. So she spent the last three years filming a documentary. She’s been out there writing books, she’s written two different books talking about this thing, she has a hotlines for doctors to call in. She runs retreats and she’s literally save hundreds of doctor’s lives. But on top of that, each of these doctor’s lives, who she’s saved, he’s been able to impact thousands and tens of thousands of patients on top of that, which is amazing. And I love Pamela and her story. She’s such an amazing person. The funniest thing she told me on the message, she’s like, “Hey, before Clickfunnels I didn’t dare to take payments online, so I made people mail me checks, in the mail, to try to change their lives. Now I can get people to give me money online and we can actually help them, and it’s growing very, very fast.” So she’s going to be on Dr. Oz this week and she’s going to impact millions more lives, which is the coolest thing in the world. So I’m grateful for her. And like I said, there’s so many stories. One last story I want to share with you guys, because we’re going to be talking about this actually a lot today, this is Tim Ballard. I don’t know if Tim’s in the room right now, he may not be. So Tim runs an organization called Operation Underground Railroad. Who here has ever heard of Operation Underground Railroad? Very cool. So this is a mission I’ve gotten behind a lot in the last 6 or so months. Tim goes to the darkest, most evil spots in this planet and goes and finds kids, takes them and rescues them from a hell they can’t escape by themselves. And last year he saved over a thousand children and he’s helped arrest over 433 traffickers and it’s growing from there. Now tonight you guys are going to have a really cool opportunity. At about 5 o’clock tonight I’m actually going to bring him onstage and also another guest. We spent the last few months actually filming a documentary. And him and Nick Nanton’s going to come up here. And Nick and his team actually went down to Haiti during these raids, strapped GoPro camera’s on their heads and on their guns and actually went and saved kids and filmed a documentary. So 5 o’clock we’re going to show you the trailer of that documentary and you’re going to have a chance to meet Tim and meet Nick and then we’re going to have a break where we’re going to do this vendor speed dating, which is going to be a ton of fun. And we’re paying for dinner tonight, which will be a lot of fun. And then after that, for those who would like to, we’re actually going to be showing the entire documentary. It’s 85 minutes long, and you’ll have a chance to see what’s happening in the world. And not only see, my goal from this event, I want to make an impact. And not a little impact, I want to make a huge impact. We’re going to save a lot of kid’s lives during the next four days and then I’m going to ask for all your guy’s help on Saturday. After Tony Robbins talks to you all, we’re going to talk about how we can take this, this darkness, this evil. If you look at how slavery was broken back in the time of Abraham Lincoln, the way it was destroyed was people shone a light on it. What I want us to do as funnel hackers, I want to shine the biggest light possible on this problem so that the cock roaches in the room have to scurry away and disappear. And we’re going to disrupt this and make a lot of noise and I need all your guys’ help to do that. Are you guys okay with that? Alright. So there’s four of the 3000+ stories in this room, you guys. And that’s the reason why we do what we do. That’s why our team is so obsessed with making the software better, with training, with making you guys better at what you do because I know that every single one of you guys are not going to change one person’s life, you’re going to change hundreds, or thousands, or tens of thousands. And that’s why we do this. So my question for you guys, I want you to think about right. What’s your vision? Why are you here? Why did you jump in a plane? Some of you guys got stuck in tornado warnings for hours, flying around in circles trying to get here. What is your vision? Why are you here? What are you guys trying to create? Who are the people you want to serve? Because that’s the key to business. As soon as, for me and I don’t know about you guys, but for me when I started shifting my focus from “How can I make money? How can I make money?” to these questions, who is my mission? What am I trying to create? Who can I serve? That’s when the money came. That was the shift. So I want you guys thinking about this the entire week. What’s your vision? What are you trying to create? Who do you want to serve? And again, this is the quote, the theme for this entire weekend. Here’s to the crazy ones, the misfits, the rebels, the troublemakers (that’s all of you guys), the round pegs in the square holes, the ones who see things differently, they’re not quite fond of the rules, they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. The only thing you can’t do is ignore them, because they change things and they push the human race forward. And while some of you may see them as the crazy ones, we see genius, because people who are crazy enough to think that they can change the world are the ones who do. I love that. And then for those of you guys, some of you are kind of new to our cult-ure. How many of you guys are kind of new to this whole world? Welcome. For those of you guys who are quite sure what is your vision? What’s your mission? Who has no idea yet? Like, “I’m here, I don’t really know what I’m doing. I’m just excited.” How many of you guys are that? So for you guys, that’s okay. I want to share with you, this is one of my favorite quotes of all time from Winston Churchill. Winston said, “To each there comes in a lifetime that special moment when they will be figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents.” It’s true, for all of you guys. God didn’t put you on this earth just to walk around. There’s a purpose for all of you guys here. You’re here training, learning, trying to understand that. And that’s why I’m so grateful for you guys making the effort to be here. We have a lot of Clickfunnels members, 5% of you are here. The rest aren’t. You guys are the ones who are here to try to make the biggest change and the biggest impact. The quote goes on and says, “What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.” A lot of you guys don’t know what that is yet. I didn’t know what it was for me for years, for decades. And the more I moved forward the more I keep finding out, what’s the mission? What am I supposed to, I don’t know what it is. I’m just running forward as fast as I can. So don’t be nervous if you’re not sure yet. Just know that you’re in the right spot, you’re around a whole bunch of people who are here to help serve you, and to keep running forward and you’ll find that you find those things that you can do, and eventually it will come to you. And you’re going to be like, “This is my thing. This is what I was created to do.” And you’ll find that out. So I want to talk really quick about the vision for Clickfunnels. Now that I’ve kind of challenged you guys to think about your vision I want to share my vision. So Clickfunnels was created with a goal. Our goal was to free all entrepreneurs so they could share their gifts with the world. I honestly believe that entrepreneurs are the only people that can actually change this planet. I don’t think it’s politicians, I don’t think it’s government, I think it’s entrepreneurs. We’re the ones who are crazy enough to go out there and try to change things. Right? Do you guys agree with that? Yeah. So that’s the reason we want to free all entrepreneurs so that you guys can focus on changing your customers’ lives. That’s our goal. Now, I want to actually introduce a special friend and a partner. And before I bring him up I wanted to kind of tell a quick story. So this is my cofounder and my business partner Todd Dickerson. And a lot of times I’m the one on stage jumping around like a dancing monkey and people know who I am. They’re like, “Russell, you created Clickfunnels.” And I’m like, “I didn’t create, I don’t know how to code.” I hate to break that to any of you guys who didn’t know that. All I know is when we had this vision, this wasn’t a unique thing. I was not the very first person to say, “We should build a platform where people can do all their entire business on it.” Many people have tried over and over and over again. I tried three times myself in the past and failed. It wasn’t until I met Todd, we were sitting there in a room one day and we start mapping out this vision once again, for the 4th time, and Todd said, “I can do that.” And I was like, “Everyone’s tried dude, I don’t know if we can.” And he’s like, “No, I can do that. I can do it.” So we mapped out the vision in Boise, Idaho in front of a whiteboard in our little tiny office at the time. He jumped in a plane, flew back home and spent the next 6-8 months of his life in a room coding what became Clickfunnels. And this was not like the easiest thing in the world, as you can image. Most companies that we were competing against have dev teams of 80-90 people. We’ve got a Todd, and Todd built the initial Clickfunnels, and he is one of the most amazing human beings I ever met in my life. So what I want you guys to do, I want everyone to stand up and give Todd Dickerson a huge round of applause as he comes up onstage. Todd: That’s awesome. What’s up Funnel Hackers? Russell: This is such an honor for me to be onstage with Todd, this is like the coolest thing in the world. So just so you guys know, September 23rd 2014 was the day that my life, Todd’s life and all your lives changed forever. That was the day that he clicked live and Clickfunnels actually went live. Now this is obviously a lot of work on his end, prior to that to get to that point. But do you want to talk about what’s happened in the last couple of years since we’ve gone live? Todd: Oh my gosh. Well of course our original expectation was we were going to have 10,000 member week one. It ended up taking us about one year to get there though. So year one we ended up with 10,000 people. And then year two we actually rolled up and hit 20,000. Year three, we went crazy-50,000. Russell: Dude, that’s awesome. Todd: Well today, I pulled the latest stats, this morning, as of this morning we have 60,000+ active members. Insane, absolutely insane. Russell: That is amazing. Todd: I got another awesome stat for you guys. So this is insane, right. You guys have officially joined the three comma club, as a group. Processed over a billion dollars, through Clickfunnels, that we can track. That’s not even everything, we can’t even track everything. So it’s pretty crazy. Russell: That’s a billion with a “B”. I want to put this into perspective for you guys. I’m not that good at geography and math and all that kind of stuff, but there are 15 other countries who GDP is not as high as that. What that means is that if Clickfunnels was a country and we were the people of Funnel Hackers, we have a higher GDP than 15 other countries here on planet earth. Is that insane? Todd: Yeah, that’s awesome. Insane. Russell: And Todd’s going to run for president of that country, it’s going to be amazing. Todd: Clickfunnels Island. Russell: A couple other amazing things about you guys, what you guys have accomplished in the last few years. 258 of you so far have joined the Two Comma Club. Todd: Congrats. Russell: Where’s my Two Comma Club. Stand up here, stand up really quick so every can see them. Todd: Awesome. Russell: I want everyone to look around. These are your peers. Some of these people were in this room last year, thinking the same thing, like, “Holy cow. That guy made a Two Comma Club award and now he’s sitting next to me.” It’s amazing. Alright, you guys can sit down. We’ve got a new award. You want to announce the new awards coming out this year. Todd: Oh yeah. So we’re going to announce this for the first time ever, we have just created the 8 figure award. 17 people have qualified for it at this point, 17 of you. So ten million dollars in Clickfunnels. Russell: Where’s our 8 figure award winners? Can we stand up? Insane. So last year before the event, before we launched Two Comma Club award, I told Dave, “Can you pull the stats and see how many won the Two Comma Club.” I’m like, “I’m guessing it’s probably 15-20 people or so that made a million dollars with clickfunnels.” I think last year was 93, and now we’re at 258. And this year 17 have made over 10 million dollars in a funnel. And there’s people who encroaching upon the 9 figure one, so we gotta go make another award for next year, there are people who are getting close. The four minute mile, just so you guys know, it got broken, and then it got broken again, and it’s about to get broken again. So for all you guys who are sitting here wondering, these are the people who have done it. Grab them during the breaks, ask them questions. It’s possible. We’re seeing it happen all the time, so don’t dismiss it, it’s true, it’s real. Todd: You can do it. Russell: it’s insane. Again, our mission for Clickfunnels is this, is to help free all entrepreneurs so you guys can focus on changing the lives of your customers. With that said, let’s all give Todd a huge round of applause. Todd: Thank you, thank you very much. Russell: So tomorrow, not tomorrow, Friday we’re going to be bringing up all the Two Comma Club Winners and awarding their trophies, as well as the new ones, so I want to make sure you guys are all in for that. I promise you, if you’re in the room and you watch that, it’s going to be something that’s going to change your life because you’ll be like, “That’s my new goal.” If you’re in the Two Comma Club, your next goal is for X, if you’re just beginning, it’s going to be Two Comma Club. And I want you guys to see that and see all the people who are doing it. Because for me, as soon as I realized it was possible, then I was able to do it. And I want you guys to all see that it’s possible and it’s happening every single day.