23 Burst results for "Tv Advertising"
Interview With Naomi Hirabayashi And Marah Lidey
"Hey everyone it's currently. I'm really excited to introduce our guests. Today we have to bam mara lady. Anna hirabayashi are the co founders. Enco ceos of shine a digital self company. That's on a mission to make caring for mental and emotional health easier. Mara naomi actually started out as co workers at do something dot org before going out on their own shine started as their side hustle and now the platform has over four million active users. Mara naomi thank you so much for joining me. Welcome to skin from the couch. Thanks for having parlor excited to be here now. I have to say it's the first time since the pandemic that. I actually have seen two people on a couch. He can't see them as a podcast air literally sitting next to each other. And i'm like oh my gosh human contact. What does that link that. We're gonna jump in. And i'm going to ask each of you to scam your resume late. I can start. I moved to new york in two thousand six the same year that twitter came about so it was basically right when socially news coming on the map. I started at the weather channel and quickly realized that. Tv advertising was was changing in a major way and so got the opportunity to actually be this seventh employee of the first boutique. Social media marketing agency called attention. I got to be part of fast. Growing startup changed the way brands. Figure out how to adjust to this new world. Really connect with people over social and it was there that i started offering pro bono work for not for profits to use these new tools as a way to connect with people around their impacting ultimately get more donors or funding or whatever. It may be that. Let me do something. That was a client and became really passionate about what they were building and actually joined do something as director of marketing and later became the chief marketing officer there and was there for five years helping to scale the organization from zero to five million members and help young people. Gen z and millennials Find more ways to get involved in social action and it was there that i met morrisseau always been really passionate about how he used the new tools at our disposal to break the stigma build connections and raise awareness for the things that matter snap those fishing sam. I think my career started as a side hustle very similar to shine. I paid my way through college. I was the first in my family to go to college. In part of how i paid for college was so many a lot of creative side. hustles engaged. I always found a way to turn those into resume. Builders so i worked for current tv and worked with twitter early on in some of the early social networks as an intern. Part of what. I was doing was handing out swag on campus but i also turn those into internships air quotes that allowed me to get into a couple of really powerful opportunities that actually were really focused on getting more people of color to jobs in new york in in a digital internet. Mtv networks said learned a lot about digital in in a different way. What is the look like to engage people in kind of involve a platform. It started on tv and then went to a start up. Had a really really a fantastic time. One of the first employees at a fashion startup. That was a joint venture with american express. I learned a lot about what it looks like to merge kind of older brands with a new emerging brand that was very creative and oversaw their digital media from media to member experience and similar to me. i found myself just really leaning towards impacts and wanting to know how i could make a deeper impact in the world heard about do something applied online. Met naomi I'm so in and went to do something to lead their their mobile engagement. In so at the time that meant tax messaging and actually similar to naomi we partner together to show their member userbase from zero to five million users shirley using text messaging and it led us to to spend some more time together to know each other in an ultimate to start shine when a shine so shiners leading self care app. We make it easy and inclusive for you to start daily self care ritual. That's going to be relevant to your world and fun facts. Sweeper actually honored as one of the best apps of twenty twenty by apple. We'd like low key heavy award like right behind us. You know we're so pumped about it. But i think particularly this year it's mental lot because our mission has been so rooted in inclusivity representation and to see this year's intersection of the pandemic the uprising for racial justice fee. Election the us and how he's been able to directly address that head on in our content every diet Through something we call the daily shine which is really we almost a podcast meets meditation. It's recorded fresh every day. And so you're going to hear meditation. That's relevant to your world every single day and so for those reasons it's it's led to this being such a powerful year for the company. Where so many people are recognizing that they need to support often for the first time and that they need that support to see them and to be inclusive and to recognize what they're going through in this very specific time and they're very specific experiences.
"tv advertising" Discussed on KXNT NewsRadio 840 AM
"$1.1 billion on TV advertising for sports last year for those college games. And they're not going to spend anywhere near that this year. Major revenue problems for those major TV networks and the Midwest as you know, this week suffered from a massive, fast moving windstorm in Iowa. They lost 14 million acres of corn and soybeans. The fields were destroyed, more than a third of the state's farmland was damaged. Something else that we talked about. In my special report on Cove it and your money that we published in June. It's not just in the us where this is happening. England is in a recession. Their GDP fell 20% in the second quarter, the biggest quarterly drop in that nation's history. The virus is now the third leading cause of death globally. And we are still in the thick of it. A new study just released by the physics of Fluid journal. Yeah, there is a journal that studies the physics of fluids. They just released a study saying that urinals can launch plumes of cove in 19, and they say, wearing a mask in public restrooms should be mandatory until it is Please wear a mask. Whenever you're in public. Meanwhile, we're still waiting anxiously for the development of a vaccine. What's going on there? While I'm sad to report that researchers who are involved in a dozen clinical trials Say staffing shortages, space constraints and reluctant patients are delaying efforts to produce a vaccine. Regeneron said it was going tohave emergency stash of its vaccine by Labor Day. They now say they might have initial data by October, and Eli Lilly, which said in June that its treatment might be ready by September. They now say they're hoping For the end of the year, So we're going to be with this pandemic for longer than many people had hoped. So there's a lot of stuff that's in on a lot of stuff. That's out as a result of new lifestyles due to the cove it crisis. What's in Among other things, outside tables at restaurants. So much so that restaurants or getting permission from cities to place tables in the street where cars normally drive city's air, turning their streets over two pedestrians because there's so much less Traffic. Let's get people outdoors, socially distance. So let's let restaurants bring the tables from inside to outside, at least during the good weather, so people are now dining tables, literally eating in the street. This doesn't mean there's no traffic. However, if there were four lanes they've cut down to two so that people can eat in one lane, while cars drive in another. Guess what happens when you have cars driving next took diners. Well, According to the storefront Safety council, the number of crashes is skyrocketing cars that are plowing into diners seated for meals. There have been 20 cases so far this year. Over the past eight years, there've only been four per year We've had 20 since March. So maybe this outside dining Isn't such a hot idea. Meanwhile, what's out, among other things going to the dentist since March, 20% of Americans who say they have dental issues have not gone to the dentist out of a fear of infection. You know what else is out? Workplace romances in 1995 20% of couples met their partner at work by 2017. It was down to 11%. This year. The number is virtually zero because it's kind of hard to flirt. Via zoom. You know what else is out? Long term, They say blowing out the candles on your birthday cake. How disgusting. So we're not gonna be doing that anymore. How about sharing a drag? You know you're not going to be too quick to put your friend's cigarette in your mouth. Or how about you're letting your kid jump into a ball pit talk about a disease, festive environment, or how about getting a quick makeover? Women love to leave work. Go to that makeup counter in the department store and have a quick makeover. Really? You're gonna let them put on you the stuff that they just put on Who knows who before you got there? I think getting those quick makeovers is either going to be radically altered or eliminated completely. You know what else is probably on the way out going to an escape room where you have to touch all kinds of stuff in a desperate effort to get out of that room that used to be fun. Nowadays, it's I think not. Goingto allowed crowded bar huge environment for infections. That's out. So's putting two straws into a giant glass sharing is not going to be a cz much fun as it used to be. Hosting a poker game is probably something of the past. You really want to be touching the cards that everyone else at the table touched and the chips as well while sitting closely together and I don't think so. Shopping aimlessly. Not anymore. You're going to go into the store, grab what you need and leave the notion of wandering around in a poorly ventilated space for hours for the heck of it. I think that's a thing of the past, Along with shaking, hands, hugging friends and kissing on the cheek. All of that is probably gone. And ifyou're lamenting any of that, I get it. But there is one of the thing that is gone. That frankly, I'm thrilled is gone. Karaoke is gone. Yes, Sharing that microphone and a bar is something that people are not going to want to do anymore, and frankly, I won't miss it. A bit. I have a lot more to share with you on the program, including when we return. What's going on with the stock market with the S and P. 500, the NASDAQ reaching all time highs. What's the strategy for you today? And if you want to read my 62 page special report on covert 19 and its impact on your personal finances, go to Ric Edelman dot com. You can download the report for free. It's rice, Delmon dot com By investment news as the nation's largest independent registered investment advice refer. This is the Rick Adelman show. Hi. I'm Rick Adelman with a warning. Millions of people are buying stocks they think or low in price. Watch out. A lot of investors have no idea the risks they're taking..
"tv advertising" Discussed on News-Talk 1400 The Patriot
"Congressman Jim Clyburn which supporters Mr Biden laid claim to the forty fourth president coattails we need to build on the coalition a legacy of the most successful president our lifetime for his part finishing second Bernie Sanders concedes nothing imploring all who feel discontented to join his campaign our call here's Grohl the voter turnout in America meanwhile billionaire activist Tom Steiner is ending his presidential bid I said if I didn't see a path to winning that I'd suspend my campaign to impose on the reporting fire by the way spent nearly twenty four million Bucks on TV advertising in the state and some out finished third president trump I can see the the White House and the trump administration when I signed a peace agreement with the Taliban Saturday it's aimed at ending eighteen years of bloodshed in Afghanistan under the deal signed in Doha the U. S. draws down its forces from thirteen thousand to eighty six hundred in the next three to four months and pulled out the remaining forces in fourteen months depending on the Taliban meeting their commitments to prevent terrorism if they don't secretary of state Mike Pompeii says president trump and his team will not hesitate to do what we must do to protect American lives meanwhile in Afghanistan secretary of defense mark esper told U. S. troops their sacrifice is what led to this historic deal this is the best chance Afghanistan has had in nineteen years to cheap please more than twenty four hundred U. S. troops have been killed during the conflict I'm Julie Walker Syria's official news agency says Turkish forces affect them to Syrian jets in northwest Syria barley stories account holder com but I think okay hurry back to the one hundred.
Democratic debate: Bernie Sanders and Elizabeth Warren
"Craig Gordon runs our political coverage based in DC's up here in Manchester with us as as we watch and wait it gets closer as the vote goes up Greg anybody like you has I know you have a list of stories in your head right now that you want your team to get out there and and right tomorrow the days ahead give us a sense of that what do you what what intrigues you which is yeah I mean I think for the Bloomberg news audience a story that we're going to have tomorrow morning is about the flow of the class of lives with Warren I mean again if we've been sitting here a year ago having this conversation we would have probably been talking about her as a potential front runner actually in this state done well here a nationally had done well so the polls had a little bit of a moment there Wall Street obviously not the biggest fans of Elizabeth Warren and so her classes been quite spectacular the and I think for our customers in particular our listeners and readers that's a good that's a person they want to know more about it seemed like she I think what our story kind of tries to get at is you know I have a plan for that well we have a plan for everything it's very easy to start poking holes and she made some real missteps on Medicare for all where you know Bernie Sanders I was gonna cost would cost and I can worry about and she had to go over the number and never was very good and she's a little bit evasive and I think they were like wait a minute I thought you were like the one with the plan I think you're the one with all the all the tease cross and I's dotted and when that fell away she just didn't have a lot to kind of fall back on she also spent a lot of money and digital advertising less on TV advertising that's you know a surprising to me a little bit twenty twenty the TV advertising still move the needle was a quite a lot I don't think she ever quite did that as much as she should how many governing centers there is there's just like only so much oxygen in the race for two very liberal candidates who you know if you put their positions on paper there the pretty much identical in they're very different personally in the different people and and their approach to politics but you know if you have the Sir two choices it made it hard for a warm to find the oxygen to kind of take kind of co exist with when Sanders and then in that race you know earlier tonight I think it was Kevin who said Kevin so really who said he thought that were worn started we were talking about you know policies but he said he thought it was wind Bernie and she team you know to blows on stage and one went up and one went down yeah I it was it was one of the first and most ugliest kind of interactions where she basically said the Bernie Sanders and told her to private mean that women can't win the presidency Bernie said of course the night that we all got to listen to that hot Mike moment where you kind of challenge them for any kind of pushed back and it was kind of it was like to just like her to watch you know it's sort of a I don't know who said what I could imagine pretty my system like that or criticism misinterpreted to be like that but yeah I think there was there's so many supporters it could go either way that I do think that my turns people off to to warn yet to your point and and you've just you know he here Bernie Sanders and Elizabeth Warren have basically the the the same position when it comes to Medicare for all and it you know burning a test the question because you have going to cost you know thirty trillion dollars in Elizabeth Warren basically cover the same answer yet she tanks and he searches I'm Bernie is that I think burning the problem for war as you try to get a little bit to the left of Bernie Sanders there's no room to the left Bernie Sanders again here there's no room there yeah and so when she sort of tried out Medicare for all him when his answer is essentially up thirty four trillion of breaking taxes and that's what's going to happen for a lot of people wild maybe some people don't want to have the taxes raises a very clear answers seem like he understood his position and he was a little bit like take it or leave it like that I think this will we need to for the country Medicare for all I think give raise taxes to pay for it and I think it's an important thing to raise the taxes I think warrant kind of try to dance around it a little bit you took a little while even come up with a number of was I was about the same thirty four trillion as you say but in that sort of sense of like I I I was use the word evasiveness like wait a minute like I thought again if I knew what the plans at that you're the one that was the truth teller here and I mean I feel like he's being very clear and you're being very evasive in our like that and I just think that when you run against your own narrative that's right exactly so most interesting into politics he had built a whole narrative of being the person with all the answers the most important question I would argue which is Medicare for all health care's thirty some percent since the one topic your New Hampshire tonight what is it I suppose if you don't have your answer straight on that that's that could be for you know you know listen and we were going to refresh these numbers sixty three percent now reporting of the eight PM organ using a P. numbers as Craig says that's what bloomer goes with here some of the networks maybe calling this but it's tightening of sixty four percent now Bernie Sanders has twenty five point nine percent of the of the vote the judge has twenty four percent that's what that's one point nine percent difference in culture in a twenty point one so here's the big what if Craig what if Pete booted judge wins the New Hampshire primary have we put to rest some of the murky miss that we've been muddling through tonight not one bit yeah I mean I sent out one yeah I mean look you could make an argument that if if it works are worn surging magenta repeating Sanders so now you have you know again we have like thirty two lanes left not a part of the parties burning kind of come to be there and you've got to eventually three cameras in the other they're going to get out and that's nobody should feel they should feel good about her win tonight her third place finish right that's structuring for more surprising to us but it just means you know on to the bat on the South Carolina the races the marking the race of fluid and anybody hoping for answers you into this a moment ago you you want your kids go to a store and lives with one let me re site this Elizabeth Warren no sixty four percent of the vote in nine point four percent Biden eight point four I mean the threshold here's fifteen in they were hovering in the you know the low teens now they drop below ten is this is got to be even more surprising than one would imagine yeah I mean the Biden collapses been kind of a parent since I was a very poorly there came here it is you know a lot of energy as events and they their whole you know vine campaign says it's you know the classic marathon not a sprint the first concerts reporting South Carolina matters we can't decide the nominee and those of African American Hispanic or get a chance to have their say all fine points but if your entire calling cars let's ability I'm the one that could be done trump and you're getting not even ten percent in the state that you should do fine in that that's just that's just crushing crushing move or is there anything Sanders can do to broaden his appeal to the the moderates the Democratic Party I mean he's been really leaning hard lately on this electability argument that goes back to what I said like I'm electable because not because I'm the moderate you know the kind of the middle of the road person but I'm the person that can inspire the energy in the youth and other kind of in the laughs and again I've you could buy that he could not buy it but it's the case in these kind of sticking to it so that is his case I think he needs to go beyond being just the guy with the crazy hair and he's a socialist and get all of to being a person like no no I can actually beat down from like Joe Biden thought told he could he's couldn't clearly warned that chance rejects Chrysler seven years only ran a small town in Indiana for a few years I'm the guy on the person can do and again he he started to give his argument that direction slightly and I think he the more he leans into that if you get people to buy it that we you can't just state he's got a movement going he's got he's got to have a why just like any of these things that I was saying when something I have to win something right so you know and second tonight after blue judges are like wait a minute I thought you were the guy yeah trump so you know that that doesn't exactly hold that argument but he has tried to broaden his hit the case it is making the voters and I think it was some over by you is there any measure other than these primaries are these caucuses where we can see that Bernie or anybody for that matter is picking up support yeah the one place is money and he's he's always fundraise always man's very strong twenty three seven million I think in the last quarter he does it again it's a small donors people and write a little check drop an envelope whatever that is a real again coming to rally signs support writing a check men's real so warm and I was the need money could be in politics but also as a way to show people like yes I have the sort of army of grassroots folks that are willing to spend their hard earned money to help me get elected president that's a big deal yeah you you said something that was interesting a few moments ago you said if Amy coe charges so we don't have her supporters be project has his supporters and you said you know Amy Klobuchar hadn't done so well and Pete had picked up a few more of Amy's of voters you know Pete could have check could be the one winning tonight are those the supporters of Bridget clover charm of supporters are they one of the same I mean is not exactly but I do think they're looking for I mean in some ways they're looking for who is the anti Bernie a lot you know we've we've all watch the debates we're judging call which are muted first more vociferously in the later debates of said Medicare fraud be a disaster take away feels private health insurance you know maybe when I was love our health insurance but I mean a lot of people are pretty calm for that program to get for the employer the idea that I was going to take it over so I think for a lot of voters Bernie just seems I use the word like radical you know just sort of seems like a little bit out there on the left in the whole thing the insurance thing is a very clear differentiator between us canceling as if you have private insurance I'm not sure ready to throw that over for a government plan where you know you're coming up prisoners to be able to work that out so they're not identical I mean I'm sure we know in these covers Gessle this form for women obviously people to jazz for something he gave you know presidents can get this far as certain as for those camps others there are variations within their base but a lot of it is I don't like the direction Bernie says we take this country and I get by some of the can first stop Bernie and then the truck Greg we it's been great conversation but we know you have things to do we're gonna let you go as much as I hate to
Iowa ad spending ticks up in the last week before caucuses
"The the first caucuses political caucuses the year are in hi that's coming up within like two weeks or so the candidates have been campaigning in Iowa would you like to guess how much has been spent on political advertising in Iowa over the course of let's see the last thirteen months or so thank you think yes home ballpark okay let's say two hundred million two hundred million and I would know that that that that's how I know that that's hard not to hundred million okay but let me just back up here Iowa I'll white is not a heavily populated state I mean it it's not California it's not Texas it's not New York it's not Florida you know where you have multiple television markets TV time to buy and I white is is cheap comparatively eight eight please it would be outside of the political season it's not like if you want to advertise in California for example you got to buy time on TV stations in San Diego and Los Angeles in Sacramento and San Francisco and all these places in between you want to buy TV time in Florida you gotta buy in Miami in Orlando and you know all all along the Gulf coast in up in Jacksonville and all these different places got to do that Iowa it's it's not a good client population center the answer to my question is the estimate that by the time all is said and done candidates will have spent just on TV advertising somewhere north of sixty three million that's M. as in million dollars running commercials this is presidential candidates in Iowa over the course of the last thirteen months sixty three million dollars and that's roughly the same as that's roughly the same as before and keep in mind the vast majority that spending is going to be on the Democrat side president trump is that some advertising but but nothing big but it's all the other Democrats if the Democrats were trying to to break through they're gonna be spending sixty three million I will tell you this that there are TV and radio stations all across this country who are looking at two thousand twenty and depending on where you are they are counting on substantial political advertising by it happens every four years happens every two years now in some year if you're in some states it's not as as big a deal the candidates aren't going to be the presidential candidate for example aren't going to be spending a lot of money in Utah because president trump is going to win you call it is a heavily Republican state so you're not going to be seeing a lot of of spending on the presidential campaigns you're probably not going to be seeing a lot of heavy spending I'm on the presidential level in California because California is gonna overwhelmingly goal for whoever the Democrat nominee yes so it's your your your have maybe a little bit of spending but but not not that much in places like Pennsylvania Michigan Wisconsin and a handful Ohio and a handful of other so called swing states you're not going to be able to turn on the TV or turn on the radio and not here some add maybe it's going to be an ad by the candidates maybe it's going to be an ad by some special interest groups supporting a cause or a candidate but the air waves both radio and television are gonna be inundated with ads and the candidates are going to spend millions of dollars to do it just like the spending sixty three million to I don't know how you could spend sixty three billion dollars in Iowa and yet that's what they are doing now here's what I want to discuss with you is it going to make any difference I was having this conversation with somebody the other day and they said you know I've never I I I know who I'm going to vote for and I see the different ads and I never decided she I'm going to vote for this candidate because I saw that at I'm going to vote against this other candidate because I saw that at it they were saying you know that this this money that is being spent on the advertising I understand I I work for radio station no we we are going to be getting political advertising and that's very very welcome to the bottom line but what I want to discuss with you is the ad spending in all the ads that are out there does it work is it necessary is it over kill does it ever change your mind and is there too much of it do we need to have sixty three million dollars spent in Iowa in order to I don't know help the voters decide who it is that they want to choose at a caucus have you ever really made up your mind as to who you're going to buy who to support because of an ad our number eight five five six one six one six twenty that's the accurate mortgage talk and text line do we need all the acts
Sanders leads with Warren close behind in new Iowa poll
"Twenty four days at the caucus is a brand new poll in Iowa puts Bernie Sanders ahead of the democratic field was with Warren second Pete booze as third Joe Biden fourth it's a tight race CBS news political correspondent ed o'keefe has a preview of Tuesday's debate there will be six candidates on stage at this point that tonight's the end of the qualification period Joe biting people to judge Bernie Sanders Elizabeth Warren Amy club which are and Tom Stiers another multi billionaire who's been spending his own fortune on television and all across the country to surveys out last night in South Carolina and Nevada given the numbers he needed to make it proof that TV advertising at least when it comes to campaigns still
What the Streaming Wars Mean for the Future of Advertising
"Right. So we're heading twenty twenty You've been doing an amazing job In a biased way. Say This uncovering the rise of volley streaming platforms and what we sort of think of the future of TV. I want to look forward to to twenty twenty but I like what what do you think. Twenty nine thousand nine was the year of if you will is your growth like there was a lot of growth of everyone obviously talks about the growth. A lot of people were moving industry mean and and I think that kind of sets up twenty two thousand for that's when the growing pains are going to start but like what's Gimme specifics. Well so in the upfront this year with advertisers and the TV now works digital played a bigger part in getting those budgets because in the past digital had been an add on for the networks and the also the prices had been higher then especially when it comes to like the cable networks. Their digital inventory was priced a lot higher than their linear inventory and so that had been a pain point but now with linear viewership decline Kline in they had to lower the prices for the digital inventory in order to get the bigger volume commitments. So it seems like when we're talking about the streaming wars and a a lot of people talk about distributors. We're actually talking about a bunch of different worse right. This is like what is it the thirteen years war. I don't remember but there. There's a lot of different people fighting writing. So how do you group them. What I'm thinking about is like I'm thinking net flicks is going up against Disney and interest and that is like this Inter Galactic Battle But then there are other battles going on. Yeah because then you have like the Nisha Suad Services and s fat come on subscription streamers But then then there's the free ad supported streaming TV services like the Pluto. TV's Zuma's Samsung TV plus roku channel. I N BTV and that's becoming more of of a war because right now there they all look the same. They all have the same old programming the same like movies that you would normally watch on like yeah Sunday afternoon on cable. TV So when you're looking at twenty twenty. Are we looking at a typical middle market crunch. I mean we're seeing this across pretty much every area we cover in in cross glossy with fashion and beauty and in Monterey retail with retail. I mean we're seeing the middle get crunched everywhere and that's going to happen and folks folks are concerned about it like BEEN MEETING WITH TV network executives and also you know digital entertainment executives and they're concerned about it because they they recognize that that's going to be the case that with connected TV. It's like mobile all over again for publishers where it doesn't really make sense for a lot of these companies to have their own connected. TV CBS because people aren't gonNA use them. They're going to stick with like a Netflix at Disney Youtube Pluto the aggregate. There's right and so there. It's the bundle all over again cowboy What about on the advertiser's side I think we've been doing a lot of coverage around you know some very core basic issues when it comes to connected. TV advertising. Like why the hell do I see the same ad repeatedly and why can And I thought you got into like a lot of the good details but why that what's happening. What what kind of growing pains you expect to see for the industry In Two thousand twenty when it comes to to connected. TV advertising a think the growth is still an issue there when it comes to getting more dollars because there was Someone Outta Holding Agency. I was talking to saying that you don't have to spend and is much when it comes to connected TV because you can be more targeted and because the ad loads are lighter to there just isn't as much inventory to be buy in so for anyone who's expecting gene TV dollars to shift entirely into digital. That's not gonNA happen because they don't have to shift entirely. You actually save money. If you're not retired Sir I mean as a a too simplistic to say that I mean there's so much of this viewing is going on That you there's no advertising involved everyone wants subscriptions right Yeah who has a different model but Scott Galloway talks about advertising becoming a tax on the poor I are we. We seen this actually play out Where there just isn't places for this TV advertising to move to because so much of the streaming viewing is an Anon- at environment? Well you have. I mean who the interesting thing with them is. They're limited commercials. Subscriptions since here is their most popular beer and with like their sprint and their spotify deals they've been doing a lot to push subscribers specifically for that here and so that that serves as something of a model but again then it's an aggregate or thing where people can sign up for Hulu because they'll get a bunch of different shows and movies that they can watch for someone WHO's smaller publisher. I don't know if people are going to be as tolerant of that okay so final thing Working on all these bold calls Going into two thousand twenty predictions right but Give us Keeps winning bowl calls. I think this martine manufacturers will band together and try to negotiate harder carriage deals when it comes to connected. TV with the different media companies. Okay so give me an example of that Well well it's already the case in the cable market where you have like the regional cable providers who they negotiate together as a group and I think the SMART ATV manufacturers are going to start doing that because you have Samsung already selling ads on its smart TV platform Now starting to same and I think more and more of them are seeing. There's an opportunity there because people don't buy. TV's they buy TV's like once every seven years or so and so these smart TV manufacturers have to figure out okay where can we get revenue in between. Ah People buy new. TV's okay cool. Thanks Tom Thank you.
Trump, Washington And President discussed on Red Eye Radio
"President trump's executive order requiring pharmaceutical companies to include list prices in their TV advertising was to go into effect today but won't a federal judge in Washington blocked the rule on free speech grounds the rule was part of the administration's effort to lower prescription drug costs for
"tv advertising" Discussed on WBZ NewsRadio 1030
"It's the way companies do business now any business, the most profound IMP we'll have the most profound impact of any impact on the sporting goods business. Adidas CEO casper. Roar stead eighty percent of the people. We we hide the last few years came with this background. We don't do any TV advertising all the consumers through digital media. Rustad says digital has brought with it big changes even to growth markets, like China, the most sophisticated this among today's is China fifty percent or more in China's done by mobile app at one time sports fashion moved from one US coast to the other than abroad. Roadsteads says now trends, go intercontinental immediately. We can launch a product in New York without being picked up in the World Economic Forum reports ten years ago. China accounted for less than one percent of the global ecommerce market today. It's shares forty-two percent in comparison. The US share of the market is twenty four percent down from thirty five percent and twenty five. I'm Greg Jarrett. Bloomberg business on WBZ Boston's NewsRadio. It's two nine with two women now accusing him of sexual misconduct impeachment proceedings against Virginia Lieutenant governor Justin Fairfax could begin as soon as tomorrow unless he resigns I, but he's giving no indication he plans on heating calls to do that. At least one Virginia lawmaker is calling for proceedings to begin. But there's little sign of a broader appetite to do that. ABC's Zachary quiche reports the accusers, Dr Vanessa Tyson and Meredith Watson are ready to talk for Tyson. N Watson releasing statements saying their clients are ready and prepared to testified impeachment hearings should the articles past. Fairfax. A once rising star Virginia Democratic Party denies both allegations and is calling for an FBI investigation. His boss governor Ralph Northam has also been facing calls to resign because of a photo on his med school yearbook page showing person in black face and another in a KKK outfit. The Virginia attorney general has also admitted to wearing black face. Well, a bit later this hour. Minnesota democratic Senator Amy klobuchar is expected to officially jump into the twenty twenty race for president. She'll be the most prominent candidate from the mid west as the party tries to win back voters in the region that helped fuel Donald Trump's victory in two thousand sixteen shower is already scheduled to speak later this month in Iowa site of the nation's first caucuses, she faces stiff challenges democratic field that includes better known candidates such as Massachusetts Senator Elizabeth Warren who has the ability to raise huge amounts of money. Police are appealing for help as they try to track down the driver of a pickup truck that struck and killed a beloved teacher in Somerville. WBZ's Bill Marcus spoke with people who live in the area. Neighbors who live near the crosswalk where Watertown schoolteacher and administrator. Alex. Donovan died Friday night say they've been asking the city of Somerville to narrow the roads or at speed bumps. This woman wondered aloud how the driver of what is believed to be a Ford f one fifty with damage to the driver's side could continue to morally live with him or herself keep going. I can't. Anybody doing that? Even if all of a sudden, you realize oh my God. Do you know what I'm saying? In a statement Saturday, the superintendent of the Watertown school system said Donovan will be greatly missed Bill, Marcus WBZ. Boston's NewsRadio it's to twelve. And now it's time for WBZ sports. Everyone holding their collective breaths right now is career having left last night's game with the clippers what's being called a sprained right knee. Our further testing is expected for today. That's for the game. The Celtics watch the twenty eight point lead disappear against LA. And if the loss wasn't bad enough, Marcus Morris was sounding off alarm bells afterwards. Really about the.
"tv advertising" Discussed on KNBR The Sports Leader
"Regan's is up in the sun once again of a major leaguers gotten to the big leagues great story recently i was looking arguably going into this season the three best offense of prospects in the minor leagues were all vlad guerrero junior fernando tt's junior and boba shed dante's son you know there's plenty of this going around and i think more and more as the game has become such big business with so much media and social media going on i think the guys the young players who have been around major league clubhouses growing up just get a sense of what it's like get a feel for it they have such an advantage over so many other kids coming into in organized baseball professional baseball puts him way ahead way actually i tell you a funny story years ago the texas rangers did a great tv advertising campaign with the there was a young girl she's probably seven eight years old at the time the name was molly cute pigtails the whole thing she has to do these things where she'd she'd play video games on the scoreboard with the players she she'd interview umpires trying to learn how to make a strike call one day on the derwent barrel the late were romero who live down in the dallas area was the guy she was talking to you and she pulls out an eye chart at the last second says so what's the strikes i'm going to be tonight but if he was such a popular figure doing their commercials pudge rodriguez once told me that his son derek who probably was i don't know six seven at the time said dad i want that girl come to my birthday party he had to call the rangers find out who this girl was did their commercials tracker down so he can invited to a birthday party i love that's a good one well next time i see derek rodriguez for definitely gonna have to ask if she actually got there to the repertoire paul let's take a break and we'll come back on and talk a little american league with you and we'll do that right after.
"tv advertising" Discussed on No Agenda
"It's an extremely legitimate question to pose and demands an investigation where's that michael moore what happened to him i like that one well you know he does he does make a point of none of these school shootings ever occurred before the tv advertising of these drugs there's a strong correlation in fact in the and i don't think it's a coincidence and he noticed it early on on a very early on continuing nobody seems to want to talk about it for good for the reason that we've expressed on this show which is why we ask people to help us do this show by contributing directly so we don't have to run as from these companies that are really supporting the networks these drug companies yeah the networks would have them would really be rethinking everything they do if they lost all that advertising revenue in drug companies that produce some of these really dubious drugs here's a short follow up clip from michael moore willie corporation pharmaceutical company for nearly fifteen years covered up their own internal investigation that showed that anyone on prozac is twelve times more likely to attempt suicide than those using other antidepressants tall times more than than average population twelve times more than those already on other antidepressants this is a criminal act and i want to know why these criminals are still walking the streets that guy where's that guy he could do a good documentary on that but no whatever run it.
"tv advertising" Discussed on WRIR.org 97.3FM
"Of all people ripa mudoch saratoga it's a pretty amazing isn't it how hillary clinton was in the old world of tv advertising where the trump people recognised this new arena on information manipulation such a media absolutely yeah i mean you know they've got the jump uh they go to jump on how hugely uh it was a terrible mistake by clinton now weather uh uh they also gold external help uh it seems that they gave uh who's about it because it message uh the tech hearing is that um you know that was a little bit of uh advertising bulls from russian sources and this is why i face because reluctantly agreed to to make some concessions uh but i think the tech hearings very instructive because all the social media companies ways that she dragged before eight p secondly they make concessions to do not guy falling off begrudgingly and thirdly uh extends band in the the month since then i think much has changed down i'm this is the point i don't think much will change i think selfpolicing doesn't work uh i'm a and i think the situation is going to get a lot worse before it gets better so is the kind of perversion of of democracy in this inasmuch as this this notion that this is spreading individual rights to not just be consumers of information but to be producers of information the best analogy i could come up with those in the 1960s when people took lsd and they put a bit of some paint gel on a piece of glass and flashed on on on the ceiling and suddenly they were picasso's so is there a kind of perversion of in a we hear from the political rights in this country all the time like the carpool hasn't kept talking about freedom freedom freedom all these supreme court rulings are all about freedom and it fails to me to some extent that social media is being sold as a as an instrument of freedom when you can argue that it's in slavery people because people like lena russian trawl thumbs can manipulate them obsolete he i know the top five at you taping is f coined by uh movie will fay getting more is all with his body belief that uh give amount of women access to the internet it will set them free offer at time it seemed like that and he you revolutions in uh egypt and.
"tv advertising" Discussed on 1410 WDOV
"Local tv advertising alpacas signs dot com that's a l p a c a signs dot com how packers signs in designs a company has unique as its name please get a special in studio guests julie grill here the chair of the easter seals volleyball committee to talk about the upcoming see a easter sales volleyball challenge to tell us about this year's events we are so excited no for one the fact that we can serve thirty thousand people in our community for is easter sales in disability services like that's amazing and the reason we can keep doing that is because of volleyball events like this and the past 15 years we've raised over five million dollars wiles incredible their share 400000 is the goal we are all queued up and ready to go it's the weekend of march ii through fourth and william penn high school we switch locations last year to william pan they they were phenomenal hos opened were so excited to return to william penn the sheer so friday late afternoon or early evening we give it a start and we will play until sunday afternoon on march fourth laugh now for those people who may not know tell us what easter soules is all the bell easter says is all about serving people with disabilities and when we talk about people were talking about children were talking about adults and a great way to think about it is one in five people will be impacted with a disability in their lifetime and we are serving all of those needs getting out lives independence play work all of those types of components that we need to sir with people with disabilities and again thirty thousand people that we serve in our community which is phenomenal absolutely incredible so if somebody wants more information on easter seals or 4 of course the big volleyball event where can they go they can go to our website so www dot volleyball challenged dot com brings you into easter seals.
"tv advertising" Discussed on This Week in Tech
"A you know doing bad stuff apologizing but then not stopping or stopping in a in a limited fashion here's the here's propublica 's f uh example this is a screen shot of buying an ad uh for people who are a jew haters how about that and by the way facebook says your eye and selection has great potential audience size one hundred eight thousand people you can buy that ad now if april jamaa probably buried that feature sent out as being able to add your own tax is an old where adding those tags manually last uh last year was that facebook or propublica bought an add that the blocked africanamericans hispanics in asian americans uh facebook said they prevented they built a system that prevented but well now you can buy ads for jew hitters that's been blocked as well but i'm sure this is maybe a reflection on facebook but just how possible it is to game systems london's rain or less thing because we complain that these systems have been gamed but that's what advertising is advertising is gaming the system that a whole point of advertise pain you're gonna go home you know had to figure out how to get into fire offer your ipad hi how do you go to how do you go to an advertiser and say we would like you to stop the gaming of the system in the system don't games this regulations i mean that's what tv advertising has been regulate andrew is always i mean the end to end this has not been regulated and i think that there's an argument to be made that it should be regulated i don't i'm not willing to make that argument now but i mean i think that it's yeah i mean there is a way to my dad was an advertising like a you know since the advertising started and there were all kinds of regulations that they had to you know they they still figure out ways to game fish herded yeah i remember when i was a kid i use.
"tv advertising" Discussed on Global News Podcast
"Corrective state when sounds like he is one that will be airing primetime on the us television networks all this week smoking kills on average 1200 americans every day more people die every year from smoking than from murder aides suicide drugs car crashes and alcohol combined smoking causes heart disease emphysema acute myeloid leukemia and cancer of the mouth asaf agha's larynx lung stomach kidney bladder and pancreas about tv advert as when was paid for by the big tobacco companies eleven years all through a federal judge ruled that they had conspired to deceive the us public about the dangers of smoke tim frank spoke to stunned glance an expert on tobacco companies strategy how the university of california san francisco the company's sh fought leash statement sh for eleven years after the court ordered them to make them and while the statements that they are making are true and held full their substantially watered down from what the court originally ordered which was should them to explicitly admit to the public that they lied about these issues for decades wind with a watered down in legal terms than what with the arguments of the tobacco companies one the tobacco companies argued that it was a violation of our first amendment our free speech rights here to be compelled to say publicly that they had lied even though court had concluded that they had lied and the industry kept appealing each decision that the judge made down to even fighting about the font size and with the finance should be in the announcements the tobacco companies are probably the most litigious companies in the world and every time the judge kessler issued a ruling they would appeal at the end of the fighting over the precise wording of the.
"tv advertising" Discussed on Success! How I Did This
"I think it's important to cut deep enough that you never have to have a second round of cuts if possible because the fear of oh i am i going to be next it just paralyzes the organization so we cut probably deeper than we had to intentionally to leave some cushion and we recommitted the employee base to the mission and to each other you may be talking about my brother but i guess it is not that different than that it's like now we have to sort of succeed so that those that are no longer here didn't sort of sacrifice with a sacrifice in vain and so we worked our butts off to make our successful we did a lot of really smart tactical businessoriented things around the pivotal hotels around innovations on the product at the time priceline was her main rival and the name your price thing was press lines innovation and hours innovation was that we showed you the price and so you didn't know what the hotel was until after you purchased by we showed you with the price was and so took some of the guessing out of it and that was very innovative and it made for very appealing value proposition to our suppliers our airlines and hotels but also to consumers and then we took a big bet on advertising one of the benefits of the dotcom meltdown was tv advertising was pretty cheap because although startups that were advertising in the late 90s were gone and so it how are we invest really early in tv today of course you try the tv two seconds later you'll see an ad for tra vago inexpedient reviser their everywhere but in two thousand one or two thousand three the airways were pretty empty from travel advertising and that was a big bet that we made in the paid off.
"tv advertising" Discussed on Marketing School
"Get ready for your deemed dose of marketing strategies and tactics from entrepreneurs with the guy oh and experience to help find success in any marketing capacity you're listening to marketing school with your instructors meal patel and eric soon welcome to another episode of marketing school i'm eric zoo and our meal patel and today it we're going to talk about if tv advertising is really worth it neil what are your thoughts around this in general have you done any tv ads i have not but we are in canada the other day together and we were o with a friend without mentioning his name because he works at a company that does the tenant tv advertising and he made an interesting point so with tv advertising when he was deemed for his company they're huge brand like everyone knows me i don't care where you live in the world you know about them but there online marketing space roy increases by twenty two fifty percent every time there running tv ads it's not that more people learning about their brand but because they're seeing it more frequently their cost per quick and their conversion rates when you compound everything the roy increases by another twenty to fifty percent and some people say you know when wondered when they turned their facebook ads off in you know their video ads off they see like a negative negative drop right so it's the same thing with tv your people are seeing your videos overtime and i think when we had that conversation with that guy we were talking about this one company uh this other company called vago that is showing up everywhere you see their adds everywhere like if you're watching sports for example see a random tra vago and you know the comment was made that travel go sox at everything other than tv at other than tv ads yeah and that which is interesting 'cause i actually don't see much many tarago ads online but you do see their ads in person everywhere i just came back from brazil trafalgar ads all over the tv funny enough sometimes it's the same person in the us i'm guessing they speak different languages.
"tv advertising" Discussed on KMJ NOW
"Uh in the blue out there ireland female true absolutely and look at now you're getting away the whole thing is about police shootings and police brutality there hasn't been any incidents quite some time you're why haven't been perfect uh but they haven't stopped and the problem is the fact that they're more hobbs getting shot in a bolted now you see that happening every night i mean that's there's there's there's what's happened if fulfill if you haven't seen any should these so why is the protest in losing about old eight but that's just stop now we thought should a year india left the whole family yet the protest about something i've been asking centsa well yeah i area what's at all about digital about nato iset he got no you've got leblanc james what's he doing bad now in perth steph curry and now everybody jump it in rumford or water waterlogged himself the he solve your language he should have never use and i think he's apologized for that but he have a right to jump in and try and stop this i get it had had bulawko but i'm i'm a gun it we wouldn't be dismissed beginning but he wasn't a penalty jumped in there he wasn't gonna stop it this happen it's called on only is watch can't predict started this on block of almost watch but you know anything about walk obama not doing anything happening now area tim we're going to roll thank you much sean it's all yours high all right good afternoon it just want to throw this out there uh i just have a feeling that this it definitely backfire on players longterm uh being an football or any others or as you know the revenues starts gone down you start tv advertising bans aren't spin as much money and uh russian you have all.
"tv advertising" Discussed on WEEI
"It okay so what did you do under and pearman showing for directory i'm sorry what about direct targeted what what is there to compete in may tom brady doing okay and peyton manning schilling for direct hearing on the war orcas directing it out there while but if you debt directtv tv to my knowledge chris like you can turn it on and it works right this stuff doesn't it really work not all the time now the tests will have peyton manning was the spokesman for like expanded he would that make you feel better if it still an awful company what the different because the differences that if you buy direct tv advertising it's linked up to now chris chris that's a dumb comparison if you buy direct tv it works you put it on you get the taliban you get the tv this stuff if you are by the infrared sleep where if you buy all of his if you bought because you say it doesn't work so what your word without as where nobody says how many how many people stick their head from and dominic and so i two years ago and my word chris it's scientists will step how many people air they a i agree it's you working for brady but he lied he said he has no soldier paint since 04 is put on the injury list with a shoulder injury one hundred sixteen times in his career if you knew anything they put him on it and report ferber devin straight years of probable with a shoulder little it's all lies the patients within lying to the league about their about the injuries it was a joke it came already here's ago it's a joke okay thank you thank you thank you it is at an injured shoulder was other that or the patriots are lying about injuries krizan if that's the case in there running afoul of the rules they put him as probable with a shoulder injury everything's off if has no soldier pain why is he listed on the injury port with a shoulder inge even if he's probable if he has no pain it was a comic opening up many many years comical.
"tv advertising" Discussed on MAD MONEY W/ JIM CRAMER - Full Episode
"It is because african american men have a problem in that they the vote a more aggressive form of prostate cancer so it's particularly important to identify the problem early not only that but people in the caribbean who have some african a blood and than they have in four they formed a more aggressive type of prostate cancer it's a great test it seems to be the best available if you do the test after an elevated psa you can unlimited high fifty percent at by abc's and it also tells you white your chances are that you will died from metastatic price the disease this adrift tests it said assert love were those between two fifty three hundred tests a day up from about four tests a day when we acquire by reference laboratories which is helping us the market it but we look at this as just a baseline we think it has nowhere to go but up and never going to start a very important intensive marketing campaign starting in the fall including tv advertising so we're it's a great product and it put us in the euro a g business which is even more important because being there in knowing meteorologists and being familiar with the real needs are we came across a couple of products that i think have real and great potential one is a storm a selective and rogen receptor modulate or that has already been in 350 main it's safe and it does is it lowers body fat increases muscle mass and strength lowers the psa we're going to develop it forbid on prosthetic hypertrophy which affects sixty percent of men over fifty ac about fifty million men in the united states.
"tv advertising" Discussed on Techdirt
"Like really interesting content in snapchat stories as well and you can follow those the brand snapchat accountant and see their story which i thought was both those there's been some issues with pat over time like some brands have been potentially moving away there are really yeah i mean this this may be going far off off topic but like originally like there was a big focus with a lot of brands would have jumped on on snapchat story isen and put they've sort of pulled back a lot of them have pulled back now obviously not all but a lot of them pull back and just found that they weren't ready weren't performing or they are the emmett gate i mean they want snapchat i thought you know snapshots position was was really interesting may have really sure to target because if you look at the the sort of a breakdown of advertising dollars yum internet advertising is still relatively small there's there's still you know it's been growing obviously rut tv advertising is still the monster right i mean there's so much money because in tv advertising and snapchat i think very wisely thought like if we could attack tv advertising head on the tv money to come here then that's a real opportunity and so you know they saw snapchat as a way to to do and so they were should have i was i thought it was doing pretty well yeah originally the reports were that it was doing really well and i thought so too but more recently the reports are less and less enthusiastic ran a number of advertisers promptly have sort of moved away or backed off of will the only slept i really see abandon seagrams and snapchat is really just the metrics i'm there's like there's a few people that i follow who are constantly commenting on instagram versus snapchat user aides.
"tv advertising" Discussed on BizTalk Radio
"Example for active deviations from market cap waiting hours when you buy an end acts like the sp 500 or whatever wilshire you're you're you're buying a market capitalisation waited an index of stocks so apple gets the lion's share of the money in any all the other in the fang stocks are dominating if you will the end access so of the fangs expensive stocks get more expensive you win the expenses stocks go down you lose so far the expensive ones winning has been winning winning anyway big change in views for burton malki l a very big change in views and you know he he sits in uh on board positions on a lot of different companies to and he's made comments and written books and all this stuff and so it's it's somewhat shocking to me some on its followed him in his writings for many many years while not agreeing with everything the guy is a really really smart economist and he's got a ton of jobs but he's known primarily for the work that he's done at princeton so what's happening with burton malki oh you might ask wisey suddenly embracing this alpha chasing or this smart beta idea and the the the truth must be somewhere in the fact that this robo advisor isn't generating the revenue that they need to remember these robo advisors there it's all computerdriven and its technology driven and it's brilliant stuff i mean get don't get me wrong it is tremendous technology and they've gotten a lot of private woody money to fund them because when you're charging twenty basis points or whatever you gotta bring in all a heck of a lot of money to pay for all this tv advertising millions of dollars a tv advertising you know a quarter of 1.
"tv advertising" Discussed on Up Or Out with Connie
"What did you lose you'll so in that vision like here's what i'm going after midnight your is cute i x by a small rolla or a i think it's of chemicals you forwards okay all right so i know you do marketing air marketing expert do you focus our home which you focus on you'd on digital trends when it comes to marketing who i don't know if i can give you a number koehnen because you know august the digital marketing is is more and more prevalent i think like you you'd estimations are that right all by when he when he tv advertising we'll only account for about onethird of all advertising budget today you know what i primarily look for it is a marketing strategists more than anything else are looking k one quick once your final goal also destination beach and then i'm looking at what is the best off to get there emma to start travelling and of its off live the leslie offline of its all islands go online and do regardless of its almina othmar words your audience worthy bee hives were the tribe did you wanna reach was hiding leads exactly in if they're hiding you wanna go hide with them in the dark with wanted to be hanging out with them so greatgreatgreat advice because everybody thinks it has to be on social media but then there's no followthrough or they were you know they forget that they still have to pick up the phone or or like you said they still need the find and they need to go and hang out with that with that go with that high worse than you can do is try is do something because they one of our everyone else is doing it could be different you've got to do what needs to be done for your specific situation than maybe what someone else's over the doing but it may not be amending maybe not right exactly exactly so it he knew now if he knew then rather what you know now what words of wisdom would you give to young entrepreneurs young executives pursuing their path to success.