20 Episode results for "Tommy Hilfiger"

Fashion Icon, Tommy Hilfiger

Art of the Hustle

36:36 min | 4 years ago

Fashion Icon, Tommy Hilfiger

"Yes. Oh, Ryan, Leslie, iheartradio, work radio oughta, the hustle podcasts. I can't wait for everyone to check out this next episode with really an icon in his own, right? Tommy hilfiger where we discuss everything really from starting a business four hundred and fifty bucks to having to bounce back from bankruptcy to really continuing to stay relevant and build a six and a half billion dollar in sales retail business. That's still as relevant today as it ever was. So make sure you tune in without further ado, czar to hustle. This is where radio iheartmedia art of the hustle podcast today. I can't believe it. I'm sitting across the table from an icon. Honestly, in my opinion, a legend, Tommy hilfiger. Thanks so much for being with us today. My pleasure. So we're talking to say, I mean, first of all, congratulations. You have a new book. It's called American dreamer. Thank you talk to me a little bit about writing this memoir. I mean, why did you know that right now is the right time for you to write this. I didn't really know when I was approached by the people at Random House, right? They asked if I wanted to do it, and I'd been asked by other people over the years. And I thought I thought I'm going to wait until I'm much older. But then I started thinking when I'm much older. I might forget. And there's a lot. I remember right now. Right. I don't know. Maybe when I'm like, eighty forget everything. So I want my kids to be able to read it I want my. Fans my customers to be able to read it. It's not only my life story. But as the book says so the just under the title of American dreamer. It says my life in fashion and business. Yes. So I talk about how to build a brand. Right. And that's that's really what this podcast is all about. I mean, it's it's really geared towards all the young startup entrepreneurs. That are in the we workspaces and they have dreams America dreams. They just have dreams the way that you did when you started. And so really what we do at our the hustle is. We're looking to really try to understand the back story. And then also get some actionable tips for everyone. That's just getting started in that process. The where you were. And so let's go back to the beginning. Okay. All right. You're the second of nine children. That's right. How did growing up with that many siblings influence, you your career and your work ethic? Well, I was second of nine the first boy. So my parents were both working really hard. But I knew I would have to work on my own to be able to buy my converse. And by my leave is and whatever else I needed. So I when I was very young started, you know, odd jobs raking leaves shovel snow, whatever I could do to make some extra money, and then I had a newspaper rude worked at a gas station tried all sorts of different things, but I was influenced by music, and when the Beatles and the stones and the who and all the very cool groups came to the states, I started watching and listening and becoming obsessed with music and I wanted to play, but I was terrible. I was. I try playing guitar that didn't work. I wanted to sing in my brothers band that didn't work. So I ended up looking like a rockstar had long hair or bell-bottoms, very cool clothes and. Then I decided I should I should open a shop a store. So I opened a store when I was eighteen years old, and I took the money I'd save from working at a gas station, right, but jeans, like twenty pairs of jeans, and I sold them to my friends, and then opened a small shop win with a couple of friends, and we started selling selling the jeans and selling like, fests and candles and all sorts of a cool stuff. And we started expanding our business. So I mean that that's so it's barista person four so me, I I'm a Harvard kid. My parents are Salvation Army officers, and we didn't have any money growing up either. But I knew I wanted to do music myself. Right. And so in order to afford, the actual keyboards, and you know, different drum making machines and everything I clean toilets at Harvard because that was the job that nobody wanted but paid the most it was called dorm crew. Right. And so I would have never imagined. That with one hundred fifty bucks, I can have a concept and actually start a business. So you started your first business with one hundred fifty bucks. So that what used to buy those twenty pairs of jeans? And then as time went on. I had dreams of building my own brand. Right. But I knew nothing about business. And as my store became successful, my partner, and I decided we should open more stores. What we started opening more stores and businesses really good. We're selling a lot of jeans and a lot of cool clothes, and then we over expanded. So we actually went chapter eleven we went bankrupt. When we were like five and a half six years in into the into because we didn't know anything about business, but that taught me because I learned about business law. I learned about accounting learned really that in order to build a business. You really understand the business part of the business? Right. Right. But then after I got back on my feet. My dream was to build my own. Brand. And tell me he'll figure was founded in one thousand nine hundred eighty five. So that was founded on sort of preppy hip, cool vibe, right? That I designed for myself. Right, right. What was it like bouncing back? What was the lower back? So I mean, a couple of things first of all my my dad getting me into Harvard. Right. That was that was a huge dream of his because of Salvation Army officers. They didn't make any money. So they work together not to put all their business out. But they've worked for the Salvation Army for over thirty years and aggregate between my mother and father, total gross income over thirty plus years six hundred K, right? And so they basically put me in the school to say Ryan, you're going to be our insurance policy. Right. You're going to be our retirement plan. You're going to go to school. I got in super early. I was nineteen years old a senior at Harvard. Wow. Incredible. You know, my. I was so proud and everything then I told him I had the music buck and heels. Heels lost it, right? And so I mean, it your father Richard with watchmaker jeweler and was not a man for fantasies. You obviously had a dream. What was it like to actually show improve first of all to show improve like, look me? And my partner is going to build a store, and we're gonna build multiple stores. And then what was that moment? Like when. Okay, we got a fall chapter eleven was there a conversation that happened there with your dad, and he said, I told you so or was that something that you guys were able to work through? No, it was it was towed told you so caught occasion. And he never wanted me to go into business anyway because he wanted me to go to college. I didn't want to go to college because I figured I was going to flunk out. And what I didn't realize was that the reason I was such a terrible student in school was because I couldn't read, and I it and never knew you know, why couldn't but later on. In life. I found that I had dyslexia. And now, it's common people have dyslexia, and they, you know, go to special tutors and special schools and all sorts of things. But I they just thought I was a loser. And because I had a lot of brothers and sisters. They would compare me against like my sisters, or my brother, and I was such a bad student. The comparison between the grades. My sister was getting was year younger, and my grades were like, you know, shoot get nineties on math exams and getting like forties. And so my father thought I was a total screw up, and he you know, practically gave up on me. And I don't blame him. I understand because he thought you know, what if your sister can do why can't you do it? Yeah. And your sister your sister studies. But you don't study. What's because I couldn't read. Yeah. And I was in barest tell anybody I couldn't read because I thought that the reason it couldn't read was because it was by fault. But in reality, I I had this dyslexia. So after I decided not to go to college, my father, and I were at odds by and I started my business at the same time. The business started taking off. So he was cool. But then when it went bankrupt. He wasn't too cool. He said, I told you. Yeah. But then I got back on my feet. And then I started to build my brand, right? I wanna start Bill building my brand. I saw the future and it became a real business. And then the real business became a very powerful business that turned into what is now global right lifestyle brand right for sure. I think I think a lot of on the listeners would love to know. Once you go once you once you file chapter eleven how do you get back on your feet is it credit cards loans from family and friends those days it was cash. Okay. Needed cash. So your chapter eleven right. What happens is they don't put you of business. Right. Stay in business, but you have to pay cash for everything while so every day, we would take the cash that we would bring in from selling clothes, and we'd have to pay for anything and everything out of out of yesterday's till? Right. So it was hand to mouth, right, right? And we closed a few of our stores. We're left with two stores at that time discounters were opening selling bell-bottoms and cool close. Right. So we weren't the only one. Right. And it it was a struggle. So I decided I should. Sell my share of the business. Regardless of how much you get for it. Because I wanted to move to New York City, and I wanted to learn how to build my own fashioned brand right now, let's hear from our brand partner. My name's Rick here Reynolds. And I am the founder owner, president of Skype media were multimedia communications agency. So basically, we work with businesses more brands on overall business, branding and bragging of their product. You know, I I am a brand loyalist. So I I still be fame products that I started my business with. I started off with Adele desktop, and I grew up and now you the X. Yes. So I'd like had this cute like pieces gold. I you know, I showed off all the time. And I carry it everywhere because it helps me to do more. And I'm able to sit in meeting and then listen in on a meeting. So it's like I'm doing briefings at one time, and that's the way that I. Now back art of the hustle when you set up Tommy hilfiger nine hundred five you spend time in India. And at least according to to what I read you would sit in the factory with a policy catches, you'd watch the clothes being made and you tweak as they were making them. And you felt like it was arguably the best design school in the world being that you have the ability to both design and also be a visionary, right? How do you actually balance being the visionary? And being caught up in the actual find details of the of the garments. And the designs. It's when you have a dream and a vision and a goal, I think you have to picture it. And I always pictured it I could visualize it. I could see the brand I could see the stores, I could see the fashion shows. I could see the label. I could see. The whole sphere ice. I saw it. But at the same time, I knew in order to get there and really make that come to fruition ahead to do the dirty work the hard work by. So I would do the hard work. And I did I decide everything on my own in the beginning. Well, and I checked everybody in every threat everything. But at the same time, I had that vision by then I had that dream in my mind. So I you know, I was. I was about to give up more than once and mainly because I didn't have the money to keep rolling. Yeah. And you have to sacrifice a lot. Sure. So you sacrifice everything from eating some days to. Working when your friends are having a good time for sure to you know, giving it every bit of sweat. You have right, right. I totally. I totally. I totally get that, you know, wanting to break into the music industry. I I figured out a way that I could take graduate level classes, which only met once semester. So I could spend the rest of the week in the studio. Right. So basically, my grade was not based on tendency. It was all based on the final paper only met one time. If I got an ale in the phone paper seeing the class I would pass. Yes, that's unusual out. Right. But I would say this as much as I worked super hard and ahead of vision. I needed someone to actually be that entree for me. And so for you to even have the visions. Hey, I'm going to have I'm going to have a my own brand. And I want to go to. To where the clothes get made. How did that even happen? Did someone introduce you? How did you get to India was with there someone there that you knew was there when I was buying clothes for my stores? Right. Always looking for. Manufacturers when somebody who could make my ideas, and I found this Indian guy in New York who told me at factories in India, he can make anything I wanted. So I told him that I would love to bring my design book to to India to do it to to to use his factories. So. My my wife, and I just got married in nineteen seventy nine my wife, and I went to India for a honeymoon. Wow. And we spend less time on the plane tickets. So we stayed in. This guy's house and his factories in the basement. So every day we stood there and made samples and then at the end of the trip we put the samples in a bag went back to New York and hustled to hit the streets. Right. Try to sell them to anybody who would buy them any store that would buy them. And you know, we had a lot of starts and stops lot of obstacles. Yeah. For sure for sure that that's a great segue to work life balance. The that's kind of the next by that people won't understand. Because a lot of folks just like you were just talking about. Sometimes it take the sacrifice of hey, you know, I can't I can't I can't. Go to the club tonight. I'm working or you know, I can't do the nice dinner tonight. Because you know, I don't wanna be the weird guy that can throw it on a credit card. Right. And so in doing music, sometimes I couldn't actually afford to book someone from like one of the biggest agency, but my girlfriend might happen to be at one of the biggest agencies, and we take a trip. So I could actually shoot the video with her. But it's actually vacation at the same time. Right. And so the the story I really resonates with me that you took your honeymoon, and you actually stayed somewhere where you can get the work done and still have that beautiful romantic. Was it a beautiful romantic experience at the same time, though to be honest we worked every single goodness. And. I think we had one day off in thirty days while that we went to to to beach. But you know, when you love what you do. It's not work. Right. If you're really passionate about what you do. It's not work at all. Right. Right. It's true. It's so true. Do you feel like do you feel like now you've you've been able to find now that you have a staff you have global business? You feel like you've been able to find a better balance of work in life. Yeah now, but this is after thirty five years of Tommy hilfiger, and I have an amazing team. But for many years, I had to do it on my own and didn't have that team. Yeah. And in the beginning stages when you didn't have the huge team. Did you feel like you were the only guy that could get everything done to the detail? I was also a control freak because I wanted to make sure that I had my hands on. Every single thing. Right. And anytime, I would let out of my hands out find people would make mistakes on it. Now, they make the sleeves too long dollar to shore. So I really wanted to control it and make sure that it was perfect. I'm they'd have a perfectionist. So I wanted to make sure if it had my name on it. It was amazing. Yes. For sure for sure. You talked a little bit about your dyslexia. You have a family of your own. Now, you have children of your own your daughter. Allie was diagnosed with Lyme disease at twenty one your son Sebastian diagnosed with autism shortly after he was born these are tough circumstances. These are challenges that no one can ever prepare someone for right? Tell us a little bit about how this is effected your life. And how it may have been a catalyst for you to spend more time focus now and giving back. Yeah. Well, you know years ago, I found my found out. My sister had MS, and I decided at that time I should become involved with the Reese to erase MS. So we started doing fashion shows and fashion music shows, right where we'd have a band. We would have a runway, and we're raising money for the cost. And now they're finding drugs that are coming. Close to at least stopping the advance of it. Right. But before that when I first started to make money I wanted to give back because I wanted to help young people who really needed direction in needed a better life. So I built a community center in my hometown of L Myra New York for underprivileged kids, and then I built a summer camp at the fresh air fund in New York, upstate New York. And when I was doing that I was spending time with young kids and watching them really become. Excited about a different life. Because a lot of these kids are from ghettos in New York City. And if they don't have a place to go in the summer, they hang out next to the fire hydrant on the streets. Yeah. And get into drugs and everything, you know, the whole deal. Yeah. So when we opened the fresh air fund summer camp, we took over fifteen thousand kids, and we still take fifteen thousand kids a summer and bring them to the camp and the same thing in my hometown of L Myron York after school. These kids don't have any place to go. There's not a parent home right there from single parent homes, and they go to the community center, and there are mentors and people in the community center hosting programs and watching over these kids, right, right? That's that's that's something that's close to my heart. My like, I said, my parents still to this day. I tried to retire, my mom, and she stayed on for six months, and then Roman Email and said, hey, I want to go to India and build hospitals. Right. So they have a they have a beautiful commitment to the service of others in life. And I would say this. There's always been someone in my in my circle that has been really really instrumental in giving me that direction helping me to see the world happen, even before I see they they know what's going to happen in one of those guys guy by name of sandy green. He was my own. He was a advisor to me was at Harvard Business School when I was at harbor, and he told me he said Ryan, look when you're young and you're torn and you're doing the music, and you're not eating, and you know, you staying up all night at cetera. That's cool and everything, but at some point it's going to catch up, and if you've made some money, and you've made beautiful relationships, you're gonna wanna extend your life. So he said, look you have to get somehow figure out a nice balance to eat well exercise, so that you can enjoy healthy. Yes. Exactly. So for yourself. Did you have like a eating exercise regime that you started to follow? Once you've had some stability in your business. Is that something that you try to weave in now your trainer, I keep myself in good shape? Right. And I was doing a lot of yoga for a while. And now, I I work out just about every day well in some form or another and. Eat. Well, and yeah, not very much meat not much dairy. Right. So I mean, I think in this day and age if you really smart about the way you take care of yourself. You could probably live to be one hundred. Plus. Yes. So that's what I'm aiming for. Yeah. My grandfather just passed, but he was ninety six years old. And no knowing that genes. No one expected it right there. He was still serving. I mean, he's he was also Salvation Army officer. That's how my mother was born in Guyana he was a missionary from Holland, and my grandmother was a missionary from China. Well, both on service in Guyana had my head my mother, and I grew up the first nine months of my life at a children's home in Surinam and a lot of we're certain. It's a Dutch colony in South America, where I grew up, and yeah, he he lived all the way to ninety six and in addition to like walking a lot and eating well cooked his own food groups on vegetables, he always asked. Well, what would you? Opa because he's does opo what's the secret to life? And you say, it's it's it's the magic of serving other people, right? Because I keeps you keeps you excited. It keeps you going at cetera. You've already accomplished so much in your life of what do you? I mean, as I mean at thirty minute conversations, like not enough time to really cover everything. But what do you really want? Would you really want your legacy to be? I mean, it's it's already basically etched, right? You have your your your brand, which is your name, and it will live and everything that you've done. And and now your book allows you to live. What what do you really want? If you could describe yourself. What would you feel you want your legacy to be? Well, I want my children to follow in my footsteps in terms of treating others way. You wanna be treated, but at the same time. Giving back right. And at the same time being grateful, right because so many people who have opportunity, and our I think fortunate enough to live a certain lifestyle take it from granted. Sure. And I think you have to be very grateful everyday for what you do have not what you don't have. Sure. Anything a lot of people were always complaining about what they don't have as opposed to saying. Well, you know, I've got I've got great health to live in a great place. Whether they're living in New York City or honor LA, I mean. Yeah. Great places to live for sure I have opportunities. And I think there are opportunities all over in front of everybody. Yes. On every level. Yeah. I think you have to take advantage of those opportunities. But I think ultimately the gratitude being grateful for what you do have some port. I agree. What would you say? It was one of your proudest moments. So far. As you look back. Well, I think from a business standpoint, you know, probably still in business after all these years for so growing. I'm also I you know, I'm proud that. We have been able to make a difference in people's lives. Yeah. You know, we're involved with autism and were involved with breast cancer research, and we're involved still with them MS we're involved with a number of different charities. But I I think I'm I'm really proud that. I was able to forge that right and set that precedent. Yeah. Yeah. I think it's understatement. To say you're still in business when we look at twenty fifteen six point five billion dollars in retail sales. If I've hopefully I've not undercutting six and a half billion dollars in retail sales hundred and fifteen countries five continents. I I would say that you're one hundred percent still business and growing, and I would say I I think I think we'd love to hear. Here. How do you actually how do you stay relevant from the mid eighties to twenty sixteen is it about flexibilities about pivoting about seeing expansion opportunities. What would you say is the what's the key? And having a long-term vision that can can be sustainable over that period of time. You have to be flexible, but you also have to have a vision as to what you want to stand for and how you want your brand to be different than what is out there because there are a lot of brands out there, and you could end up being the same as everybody else. Right. And I never wanted to be like other brands a really wanted to be different. So in the early eighties. I thought, you know, my real love is music and positions if musicians wear my clothes their fans are going to wear my clothes, and it's going to keep me connected to music. So over the years everybody from Britney Spears. Usher, Lenny Kravitz, David Bowie. Mick Jagger beyond say jewel in regally. See I mean. A J lo I could go on have always been connected to my brand because I've reached out and made it happen. Yeah. And. What it did was it really created this whole celebrity marketing. Idea. Right. That now everybody does. Yeah. Of course. So as a result of everybody doing it now, I'm I'm always thinking. Okay. Now what next what next what next what next? How do I stay stay relevant? How do I keep unique? How do I surprise the public? How do we do something that's really authentic and believable and cool. And and on the edge and true to the brand. So recently, we signed gee-gee Hadid. I saw the okay. So GD Hadid is not only the number one model in the world. But she is. The social media star, of course. And she's also an incredible girl. Very very smart. He has a mazing style. So I invited her not only to be my number one model on the runway and in the advertising, but I wanted her southern California vibe right in my clothes. Right. So I invited her to collab- with me and design with me amazing. These honors never done this with the model. These honors us models as statues. Yes. And to show the clothes and to make the of better, right? I didn't want that. I wanted part of that. But I wanted her what was in her mind. What was in her brain what she thinks his hip in cool what she likes to wear how she likes to wear what she likes to wear. So I invited her into my design studio, and I said, I want you to design right? I'm gonna put sketchers pattern makers all sorts of people. Around you. And I want you to to do it. And we wanna do gee-gee Tommy line. So now last two weeks three weeks ago, we had a fashion show in New York open to the public. Yes. Buy now. Wear now show, which is breakthrough disruptive. We had two billion impressions that night. We had a nine hundred percent increase in our Tommy dot com website. And now she's on tour over the world with Tommy hilfiger, g Hadid collection. Incredible. And with the fragrance, right? And other people starting to think that way in the idea to go to the next to me that is the fun of the business today. Right because I liked to be disruptive. I like to be breakthrough. And I like to do what the competition doesn't do and be ahead of your head. How much the team work how much it's all about. It's all about the people, you need incredible people who believe in you and believe in what you wanna do and are passionate and want to. I I need these people to bring me ideas. Also. Right. And when I give them an idea, I want them to take my in make it even better, of course. So it's it's all about teamwork. Yes. You rub double. I mean, you just listed off the who's who of everyone that everyone wants to be people that have Warner close people that have been admirers people that have been part of your journey. I was actually signed to Tommy Mottola, actually. So he into Leah. You know, we're literally like stepparents in New York almost to me right when he was running CASA Blanca right next door to the Louis Vuitton store on on on on the avenue. And you know, what's the best piece of advice that you receive? Leave from all of these people whether you even from gee-gee now or Tommy or Quincy Jones. Yes. Tommy, and I very close because. Tommy ni-. Actually, we live next to each other. Okay. We see each other every day. Okay. So in a we we're we're good. We're good balance to each other. But Tommy's got a lot of experience in the music world yet from Araya to ta- Leah too. I mean. He. Yeah. He found jaylo. Yes. Ricky martin. Yes. Gloria Estefan, and he ran Michael Jackson's life for a long time. Yeah. So Tommy gives me a lot of advice on how important it is to stay true to yourself because that was the advice he would give to Mariah the that's what he did the advice he gave to Lia in helping her become. Arguably the number one. Blatt and superstar in the world. Yes, stay true to yourself believe in what you believe in don't sway from it and milk it while you can make hay while the sun for sure so I mean, it's Tommy's a genius when it comes to business and music and celebrity, and we're partners and businesses together. And I look up to him for a lot of advice and then to Leah. I mean, she's an entity onto ourselves. Yes. Yes. She is. It's it's a great relationship with. That's amazing. Would you if you if you had to give advice to the entrepreneurs that are listening, would you would you would you just pass that advice through be true to yourself? I that's the advice. I give to other people. Well, because I do believe in it. But Tommy solidified it in a way that came from the viewpoint of hitmaker. Right. Someone who made hits. Yes. And I'm saying it through the advice of fashion person. So, you know, the two things I love in my life are fashioned music yet. So if I take the fashion advice from myself, right? And I take the music advice from Tom. It happens to be the same because it dovetails while that's amazing of if you could trade jobs. This is the last question we ask everyone who's who's on who's on the show if you could trade jobs anyone in the world. Would you trade? That would be very hard one way has I love what I do. Sure. I mean, I wake up every morning excited about doing what I do. Because. No two days ever. Like, right. I'm thinking about what we do for next fashion show now, but dream up this crazy incredible unbelievable idea, and I have a bunch of people execute a variety, and we went to a T. So so getting back to your musical roots. If you could be Bruce Springsteen for their and everything would be cool, and you could go rock out. Would you do it? Play. For sure. But maybe no, Bruce, maybe somebody else. Okay. All right. All right. Maybe Robert plant's zeppelin. Yeah. For sure for sure. Well, I just want to say thanks so much for the time for it's been a great exchange. I've learned so much in this short amount of time. And this is this art of the hustle. All right. That's it. And if you like what you heard today makes you come back and check out more art of the hustle stories for more about art of the hustle. Go to iheartradio dot com slash art of the hustle.

New York City Tommy hilfiger India Tommy partner Ryan officer Salvation Army Leah Harvard Beatles Random House America Tommy Mottola Bruce Springsteen Guyana Ricky martin Harvard Business School
Lewis Hamilton on how his Formula 1 Career Led Him to Collaborate with Tommy Hilfiger | Inside Fashion

The Business of Fashion Podcast

55:35 min | 1 year ago

Lewis Hamilton on how his Formula 1 Career Led Him to Collaborate with Tommy Hilfiger | Inside Fashion

"The fashion is seems so far away from it really is where DOT com. Zoning me and my daddy people of Color soon the racetrack. We were different and that made me really shy when Obama first fashion show and I remember seeing it as people of different walks of life. A helmet can be myself in this in this arena. This people from all over you've taken quite as strong stance around sustainability and the environment with us up until collision to be fully society. Your brand that has not become sustainable in the next two to three years. You'll be out of business. I really believe that that thing is really important. We'd continued push by that. Everyone is open to everybody. Hi this is Imron founder and CEO of the business of fashion and welcome to inside fashion at this week. We're sitting down with a race car driver Lewis. Hamilton is a six time Formula One champion but he has also started collaborating with Tommy Hilfiger. I sat down with Louis the day before. The collection was launched at London fashion week to get his backstory to learn how he became one of the most successful Formula One drivers in history and the approach he used in his collaboration with Tommy who made a very special appearance towards the end of our conversation to talk a little bit about what he saw. So here's Lewis Hamilton. With special appearance from Tommy Hilfiger inside Fashion Lewis. Hamilton how are you? I'm great value. I'm good thanks for having me tomorrow. Big Day it is has been a huge build-up as so much work has gone into to have in the show here in London. Which is really important for me to have and You know I get to be involved in so many of the elements in for example. Choose London as the launch of the two thousand Twenty Spring Collection Spring Summer collection and bring wanting to really highlight the fact that I am British. Yeah even though I'm working with US brand and you know see. Tommy you see a lot of the American flag everywhere and I wanted to remember that. A collaborative Both and also there's just some so much culture here and style and great autism so it was very important me to bring you cool before we go in depth on the collection. I wanted to go further back. Because you know the hard work didn't start with this collection and it goes back many many years to bring you to the position where you can even contemplate doing something like this absolutely so. I never interviewed a race car driver before so educate me and little. How how. How does someone become a race car driver? How does that even happen So I mean we kind of stumbled across it in the sense that so I started racing when I was eight K. My parents with us to live with my dad on the weekends. My Dad was you know this kind of Awkward Guys I. What do I do this little kitten? You know like a lot. Dads are and the thing that I loved loved. 'cause so as left car is crazy about cars as a little boys are in yeah and So that tons of toy cars. I used to Had A little radio control car and the actual like the initial point was I was full and our next door neighbor from the one bedroom. Flat that we lived in in Hatfield He built models of boats and he had built this radio control car. He was driving in cocking on the road and he came over and join. Do you WanNa go and I was like yes about two and I remember driving this thing and I was really good remote control car. Everybody was really quick. Yeah 'cause a big one that believe for thousands four year old able to control this little car with a joystick controllers and so then he bought me one and we started racing four hours racing against people of our age. Who's young establish Over ten years and and I remember to watch the racetrack. You stand on the podium to look down upon it and to to go with the Kind of defense to the over. I had to stand on like three D. A. K. cases and racing. These guys who you know. Spend their hard earned in to raise these. Cause and unbeaten imagine how angry these look. These guys were Still four yards five years beaten. Us Am anyways my dad than was like Hayes head to Akron Coordination's clearly very great and I think he was talking to someone. That's why didn't try to go when I was five. I went to Spain with my dad and we came across a go kart track and that was the first time I drove a car and again that was natural so I thought my dad bought me one from an old newspaper. The back pages was V fifth hand yet villain by like five. Six families really bent and crooked and rusty and stuff. My Dad resprayed woods Stuff like diy still like being Hewlett was and then we entered some races and we one from the one the fresh race. And I loved it. Some I if you do you keep working out at school will do whatever. I can't keep racing. We WanNa First Championship when I was ten and the rest is history silent. Us Thirteen by full monty. Youngest EVER TO BE SUCCESSFUL. Is that one day. We Start Recruiting People. That time right but now they do so. I was the youngest ever to be signed. And also you know. This sport never been diverse. Yeah was gonNA say because you didn't come from like a privileged background. It's a very expensive sport. It really is. So what was that like for you? It was? It was really for me as a kid I was. I was having fun in A. Yeah we go to school in my weekend. I'm going to my friend's house devastated by Rhonda Right and I loved it so much am but my dad was really hot for my family. My Dad remortgaged had to remortgage house. God knows how many times He had four jobs at one stage in the early stages which sounds crazy because there was no future plan for us you know but it was just hoping that we love doing but it was getting more and more expensive How can I? How can I make money to pay for the tires this weekend? How can I keep the call going? Nowhere weekends wells like aside to do a race number desert. I'm I'm sorry. I've done the money this weekend. So He's been the the one of the most infamous stepmom. She's coming to a new relationship as a kid there and she gave up her life. Saving and belief and the commitment was just. It's so special to the real story is not the success that I've had that that people from working in a working class families can really relate to dance. Who Don't know what to do with his. You see people out there today. Support naked on the side of football pitches the same the same thing and there's not a lot of Jarvis data have that background so as the Honda to a lot of people to relate to. But that's the one. I'm trying to make sure that people know because we came from nothing you can do it with a lot of hard work and of course you've got to have fortune on the way in the sense of meat if I didn't meet the boss of the four one team a win of signed and without that signing I would have made it because we would add money. Have you seen cool runnings? Yeah Yeah of course. You know my favorite that took place in Calgary. Yes I grew up in. Calgary did yes. I was there for Olympic no way where the Jamaican bobsled team shown. Yeah Wow and I got two weeks off of school does those. I was in the opening ceremonies. Actually no way so I spent the whole and we were obsessed with that to make him pops team no way. Yeah the the W tops. 'cause I was I was like I don't know in one thousand nine seventy five thousand nine hundred eighty eight. I was thirteen years old but yeah I remember that team. Why Cool runnings? I'm just remember watching cool. Runnings Is My favorite movie and causes. So just the most relatable story that had as a kid so I always relate a lot my life to that movie casino. They arrive this rust bucket at the top of the hill. For the first time they put out and everyone everyone goes quiet and I always relate to light me. My Dad arriving you know would race track the race rapid he would say with trump's because of you know what we have these great close the 'cause shoved Shoved in the back of the boot of vodka and we be picking up on the floor and it looks doesn't look good and A lot of people looking us like what they doing here. You know because again. It wasn't a diverse group. Is it always been a white dominated sport however there was in in the early stages there are there were some other families are trying but they would have they run out of money but So a lot of that you know we just did our talking on the track as they did in the Post said they kept. They didn't win over the nitty. Did they narrowly people's Hopkins? Yeah they did. But you've you've gone on and you become you know without exaggeration. A living legend in your field six F one titles the first one at the age of twenty three youngest ever at the time. What what did you learn about achieving success at such a young age at such an elite level? What does it take? Yes you had some lock. You had clearly got a gift incredibly supportive home environment but at the end then again it comes down to your dedication and and then the focus on what you wanted. Yeah talk to me a little bit about that. It was really difficult out. Search the journey. I think people generally seem to own see the tip of the iceberg. Don't know if you've ever seen an iceberg unknown. How big is beneath the huge? Yeah and there's a picture I found that shows you the success one sees this little bit on the top underneath his world however is so you know. I'm people tune in today and see someone that's one times in the championships and 'em probably not fully aware of how it's taken me years Windows Eight. Danton pro to those twenty two and when I got two phone one so the build up to it. It's just not prepared. You prepare to race. Don't get any preparation tons of media training. You don't get prepare repression tons of what you know. No-one said this is what's going to happen when people start seeing on TV. And that because that's a real shock to the system and Am working no this when you work with a big station when his thousand people behind you working to make your decisions out on the track impact every single one of those you know so if you're selfish Choices and you make mistakes and crash. Everyone feels it. Sure there was a it was a lot of pressure but And again being that we came in every conversation so you the first year the first back from one driver. This never been here again. No diversity in it's only me my dad really people of Color in the in in this which is quite felt alone. A little bit in that sense But it was a great platform for us to do something great and inspire you know we. As as we went through that journey different people have different backgrounds. We're coming out to a psycho kid now. Wants to be racing driver and they WANNA be. That made me my dad's so proud because I grew up seeing people like tiger woods doing the same scene. The Williams sisters doing the same and your breaking down barriers. Yeah and I never thought that. Would I don't know I just arrive in a thing on the same as everyone else natural you realize that at that age because you know things around race and creed and religion. These are all things that we become more aware of as we get older but when you're younger but more naive about absolutely and then you realize you're in this incredibly privileged position now to really shift perceptions and break down barriers than new a role model definitely to show. What's possible but as you said you know you learn a lot more later on. I wish I knew now. In twenty two of course of even further head. Well you're not doing so bad so then you're so busy with his career and I can't even imagine I mean I just I was just looking at the F. One shedule I heard it starts in like you just launched the car yesterday and it's going to start in March and then it goes to like December. So how do you find time to go and pursue another interest in fashion and maybe first of all why fashion is seems so far away from it really is? Where did that come from so so when I was younger I was always watching Been Crazy about music. That was in. The Band is come home. I'd Watch TV base. Mtv was my life lead and inspired by that time heavily into hip hop. I was inspired by a lot of rapid. The style that people have out there so a lot of my starting at the time was a big baggy clothes and And but I remember being at school again in a very diverse. School thing isn't any new. Two thousand kids at my school think was fifteen hundred and again. I'm willing to bet that was maybe a maximum of like ten people of color being in school in the whole school. Yeah so again not A. It felt like a school that had some color to take the box kind of thing and I just remember being very very much. Michelle as a kid. I didn't feel like I fit in to whether is at school. And how address tower appeared Also the racetrack. We were different and that made me really shy and really Kind of just stay kind of enclosed. And it wasn't until I am getting older in particular when I went to a started. Dumb always looking magazines have pal people styled and I wanNA find my my own way when it went to a first fashion show and I saw all these different people. What was the first show you remember? It was a Hugo boss show because that was with At the time with Hugo bosses was team says the only way I could go And I just remember seeing these people different wolves of life and then as I wanNA go more and I've felt comfortable in that area and I felt like I can be myself in this in this arena. There's people from all over and doesn't judge acing things about fashion. It's like you can channel whoever you are in whatever way you want and the industry kind of embraces that it's an industry that embraces individuals south self expression hopes and. I felt like the it gave me that space to be able to express myself so not so bad. Now Yeah you listeners. Out there can't see what Lewis is wearing back definitely found his style. So how did you find? How did you find your like style will even down to like my tattoos resentful? Yeah MMMM was not in my family. I don't come from a culture of tattooing It was frowned upon like Yukon APP tattoos. And when I got into my I remember my first meeting with for one bus. I walked in and came as me and I remember looking up and down and I felt so like judgmental wasn't in the shot. And how a racing driver supposed to look like but that never been another driver like me there and But I remember feeling like I had to conform to what he wanted me to look like to be in order to be good enough to be accepted into the environment but I didn't feel comfortable in that space and so bit by bit started to kind of come out my show but I had to win. I win that I can come more and I can. I can get my tattoo that have wanted to. This is how I'm we're express myself. So once my roots dug in Philippi concrete with me then I could stop doing these things. And Noah sisters had She worked she married a tattooist so I used to go and watch them. Tattoo people the time so new owning too tattoos In Town my style. I think that's just just progress. Slow as I started to understand what does working with doesn't work a lot of mistakes and Jeez now I have this opportunity to really express myself to the fullest with with Tummy The Tummy Partnership which So much work went into making that. Punish it work because my team had when you inform one you they have all the sponsors already mostly and so all the sectors Covered and I had to come across Tommy with met at these events. And Tommy was the nicest guy in always just smiling just beaming with positive energy and I love what you're wearing and I'll think he doesn't need to say that about me. He gave me so much. Confidence added confidence. You know and You say we should do something together. He and serious. I don't believe him and it's like two or three times we'd bumped into each other. They said the same thing and then we start on the phone and I remember talking to my boss. Amazon is like I have this incredible community to tell me delight we calm because we would shoot a bus. The time Mercedes had been with the boss. I think. Thirty years the Partnership Twenty Five Thirty Years Connection. There's no way Mercedes GonNa not continuous Hugo boss and allow color in. 'cause not Michael. In terms of the brand Tommy logo is it was always Mercedes very black and white and Silva. The team is all black. You know the tops of black and gray and so I don't know convince my team and Mercedes to ultimate and the partnership and I had convinced Tommy who they want interest in being fallen had convinced Tommy to get involved in for one and which opened the door for me to do this project with them. So does the Tommy logo actually appear on the car somewhere? Yes so we have told me Logan now on the on the front of the car on cash and and they will detain clothing amazing and they do that in a Mercedes do a bunch of other things. I saving and And they also support in other areas. So it's been cool to bridge that gap because Mercedes didn't realize how great it would be for them. Tommy didn't realize how great speaking in that space again. 'cause Tommy Cause but I think the organization didn't realize how great it would be and then An happy driver wins racist. I noticed that you've taken quite a strong stance recently around sustainability and the environment. I think you're Vegan now. Yeah Yeah then he threes. Yeah how how does that? Impact the way see the fashion industry. Because I'm sure you know. One of the big conversations are industry right now is really around sustainability and consumption and this industry. That's just like driving this endless consumption of of stuff you know. How does that Jive with your personal values around the planet will going back? I guess it back to When I when young you don't necessarily take too much notice a lot of things that happen to us. I was so focused racing. I I wasn't noticing the impact. The industry necessary was happening. It was until I started to notice it. And and that came from Meeting people who had on Vegan and started showing me the things that happen to animals. You know you'd watch the TV and you see protests for animal for and you think that's discussing this horrible that this happened in but until you really see the footage and things that are doing in the background It's not need to see the graphic for me and I saw it and I was like I don't want to contribute to that and then another study to notice the FAA deeper. Impact that That US racing having the fashion world is having and I was like okay if I want to get involved in this. How can I be part of the solution? So when I sat down with Tommy in that first meeting again I think at the past like five years His most brands they have as a tick. We recycle paper. We also you know but it slides slowly becoming coming up the ladder of importance in these in these brands out there both in just also walks of life in in the motor industry is now becoming a priority to go under a lot of pressure. The fashion industry's slowly becoming pressured. But still not enough and I was like I WANNA be. I WANNA sat between Migration to be sustainable. And the like we do that A really hard because the yet the way the industry is currently sourced in the way that whether where the cotton comes from bossed you know. It's super fast. But the as well we've got to find the way. And so then they went out and disallowed. Please do as much research as you. Can this find it? Must be companies out there and so I did some research and we discovered there. There are technologies out there and processes out there so our first question was twenty five percent and I said let my gauzy at one hundred on it to be a cool brand and zero impact and so we now to this collection. Now's a seventy five percent sustainable. Which I can't tell you how proud I am to be damaged super inspired by Stella who have set down Multiple Times in the studio. Yeah I'll just tell Michelle still some. Yeah Yeah but you go in and you see the amount of work that she had to do. Connor reminds doing all the work. You ought to do the behavior careers like to have that kind of vision early on when like the industry was not engineered for that kind of worry so many constraints on what materials you can. Years is not possible. Oh yeah totally yeah. Yeah look what she's created and you know I'm a real believer in In my mind I'm like okay. I'm if I've applied so well to my job in my career in this massive Microsoft but I know how long it's taking me to mastercraft. It didn't happen overnight now. Fully aware that an respectable of these other different professions. How long it's taken for Stella fees and Tommy to be where they are and I'm never like I'm just going to jump in and it'll be good I I realize cable to start. I'm happy to stop the ground from the ground up so when I joined those basic your intern Alaska loaded questions is going to be annoying How missing yeah. I WANNA be hands on the front of what you guys have been out there. Hiatchi WANNA create have an impact and And that's where we we've had in this works so well that we've extended. We've we've had This tomorrow's the fourth collection. But you're going to do more. We have one This come out the end of the year and we will so now now. I'm already starting to research into what I want next year to be. So you know at the stage that you're at in your career now racecar driving is typically something that starts really young yet now. You're one of the more elder statesman of the second oldest. Are you a good field? So how much of this is about setting the groundwork for Lewis Hamilton post f one champion status as integral part? I would just say that. The Studying like other and spoken to a lot of athletes and Tide is quite a scary scenario for not because you were so much on your the thing you love your whole life and your career become the river and them often when they stop the homework. I've not focused on anything else. So then they stop from scratch. Learning something else will discovering what they love. But I'M GONNA keep an income coming so often graph was it was closest and From said I tried to spend a bit of time trying to figure out what what can what else am. I going to love as much as I love. Racing most likely nothing and then. I went to these shows and I started logistics growing love for the fashion industry in the speed. He shows that only debt for ten minutes and the circus that comes in and comes out and and I just. I was literally running from races as soon as I finish remains. Run out to get on the plane. Get to the city. Get get fitted get into one of these shows and speak to these designers and Then I admiral show and standing back with Tommy. I had the same nerves and excitement and a half when I start a race really the same. Yeah I anna was. I couldn't believe as I read emotional about it because it's like I didn't think I'd love enough as I said. And as take attention to these models look great. I was of how people are going to it and have that same vibe going. Tamar so this is about building and learning as much as I can with with Tommy so that when I stop hope that discontinued. Do you think you know now that you have more of an insider view into the industry. Has It changed your style and refined it or at the show. What chain does you inspire by East? You see everyone was different perception Yeah you get to communicate with people that are in in the industry and learn from the most stylish person and fashion that you mean stylish person. Well they will different on that. It's at the The stylish personnel at for me. I was inspired by Ferrall. Okay I love for style just advertising you just cool lovely tones up to a gala in shorts and you know And clocks whatever he comes in whatever stolid he likes and he doesn't let anyone dictate what he how judges who else I mean. I can't think of what a one person in particular because everyone's and can be multiple people. Yeah I mean I love what design wise I mean I love re level Kingston. Yeah it's great. Have you been to one of his shows? Yeah how does Love Kim's work? So Kim by jewel are kind of at the top for me in terms of their their their genius so in terms of managing the time. How do you balance the time between the racing and the collection? I think that's been the biggest probably the biggest challenge and You know look when I thought I remember these different steps like I i. My is when I was younger. And my dad made me take him out and I remember and then I was like. That's what I like this. How is part of my version? Remember when I guns the phone scene I had to take him out because again. It's back to that. How they expected me slip. And I remember came on the scene. Just as one crazy like was he doing Blah Blah Blah Blah. Everyone judging And that was the beginning of snubbing. Tattoos dressing. The Way I wanNA address xetra but So they're not the combat. It is bike winning not being affected by those who adjudging now being affected by the snares in the negative that activity those receiving end because people in my industry that like a racing driver goes to bed at ten PM trains all day. And that's what they do. They only rice and train. They don't do other stuff. You can't be anything else you're in. Vox and I come along and do everything differently. On race weekend I go to bed like two three. Am because I work on a body clock that I know about and that's how I can get myself to operate the best window. I run from a race and I go to a fashion event or And and I do a bunch of things that you're not supposed to do like a skydive and rock climb and do extreme stuff like you're not allowed to do only so break. Oldies go against everything that they had originally and people frown upon it. But then I arrive and win It was last year. I think he was on the year before Ratatouille me event in New York and really cool like Potty we did and then I flew straight from that night straight to Singapore arrived and I had the best qualifying that for my career. Really and the Is Not easy to do that. To to Real detail into its example. I speak to Sleeping professional that works with NASA astronauts. Who tells you when you're supposed to sleep when you fly a look at when I'm supposed to eat him not eat when I get there? Have Minimum Drag jetlag I do a lot of work on the flights I. It's just about trying to find the right balance on the weekends once. The job's done often you've done in the evening of if in Europe you have from seven to and the Shelvin appearance back of the hotel. So best went on. They're doing sketches. And then I'm emailing of the weekend with my of the team here who loves them and then aliko guys. It doesn't work ensuring you on the sketch. I've gotta come see you on Monday morning so I fly in a Monday organizers the return of the weekend and so I just fit it where I can like this week has been this week span manic I have replied all these old photo shoots for collateral for the team. We've had lunch yesterday or all the partners that we have the footage use those filming for those that they use the rest of you. So are you know. I'm just before six. I'll go to a good for my Ron August. Jim Comeback Change smoothie head off to work. Do the work during the day. Get BACK. I think I'll end up getting back like some thirty quickly. Hope to the gym even if a short period but at least get a workout combat maroon quickly Eat and then get to bed and do the same next day. Just use as much time as a candidate thinks about being efficient and just trying to find a balance at never be tired when I get in the car if there's a point where I'm tired and I'm no not one hundred percent because I've done something else up. Pull back on those such as apple back of me if I felt that it was impacting. The is nothing to be the best I can people get angry. They like how's he do that. Any goes and drive the car they energy but I think it's I think whatever you're doing is working yeah I think he's a mindset. There's nothing January Do consciously being in your vocabulary. You find a way and I think I generally have a lot of energy as it is. I'm super energetic. You know and being vegan helps. When I went Vegan I founded improvement in my physical form in my energy and my mindset and and I and I honestly feel freaking great and people are GonNa lose muscle. 'cause you can't approach enemy rubbish. Denotes in that stop. Skin cleared up a mood. Swing Adamou swings consistent energy and when you're an athlete so about focus. Do you watch tennis or anything? You want to how they stay like. I'm always fascinated how they stay focused and dump job the ball and when they drop the ball how they recover is different things in a similar drive in very much the same mindset and staying consistent through twenty one races finishing every single race in every single lap and having the highest scoring the air. Is this how you win enough at the most last two years have been the most successful? I've had been the as an athlete in the spotlight. Though you you also have to deal with a lot of scrutiny right so much how do you? How do you deal with that? What you know? There's always people use the word judging earlier. It's not just the people in the industry. It's like everyone that's watching. Is that something you get used to after a while? Or how do you think I think? Y- your skin toughened up. Think when I first when social media stop being really important thing in St comments and it it you can definitely take it to and I definitely member experienced that and feeling that really affected from from. But you gotta just remember that you can't please. Everybody economies everybody and never gone to so it's acknowledging the people that around you do but we are now a number of values. Number cool is a good person and a no great people around me who Chime positive energy tools in add to my life. And I've got these people that I never thought I honestly when I was in Stevenage Garner poem is to be used to walk two minutes around the corner and play football with these kids. I never thought I'd have people following me. He no like. I wanted to be racing driver but I hadn't even contemplated the things that come along with it was like I just WanNa drive. 'cause impede the best but I never thought that they'll be people who go through really difficult times that I've also expect we will. Everyone's going through tough time. You know in some way shape or form never thought that me posting. Hey guys we can get it today. Could make a difference to someone is really having a tough time that day and I get these messages from people like Oh my God like I met this woman in London when it went to watch a show and this woman ran out to Misha's helmet go ahead. I was going through my chemo fighting breast cancer. And and you're watching on the weekends and you got me through it. Blew my mind. Does unlike no you got yourself through the power within you but I love that she that her watching me find through. The races helped spur her love. And that's such a beautiful position to be in you know and I embrace that and so but there are people in the Rice Circuit. That don't let me their fans that choose someone else in. I respect it circle but for the ones that are on the journey with me and the ones that are connected with me. So great was that moment. I remember a few years ago when you posted that picture of nephew. And there's that big outpouring of you talked about you know wearing earrings when you were younger and not being accepted for that how does is use dress me up as they go known. I never told anyone. Less is not Deceased address me up when I go to aerobics. Come downstairs with a WIG. On and Dresses and I'd I. I just thought it was funny because I like playing a character right But what did you learn from that moment when that happened Well firstly knowing that I had her people that that really rubbed me because I never ever mean in a negative anybody and also know what what you you born. Nineteen seventy five eighty five job but you know that era of growing up in a household with the same beliefs really clear definitions of gender. What boys should wear girl should wear and like actually pink and blue and the world is changing now while the changing and being open to that and understanding. I I learned so much through that that person because I mean I've got I've go- gate friends will love and I and and I never thought that I would impact people in that way. I really wanted to. I think it happened and I just ungrateful. It did if anything not so much through it and I love the way. The world's changing now has become an how shifting in how feasible at just the laws that are changing in all these things and is being more open love seeing the gay rights events that they're doing and Gender equality I think is so so important. I WANNA be a part of that That shift and Collisions Agenda Neutral Collision Angel Collection which she ad which I really think. That is the most one of the most important thing today. side from sustainability in those kind of things. 'cause they're I think this is a I think this world has been The fashion alone has been an industry. That's not made people feel welcome Of that they belong and nothing is really important that we continue to push the fact that everyone is open to everybody no matter where your phone no matter what you liked what what is your gender is what religion rule one and the same. My nephew you know and the kids who are the future you know my. I want my nephew to be whoever he wants to be on it and the best that he can be normally given the best opportunity for education. I wanted to be the choose. The 'cause he loves now and and I didn't realize I I didn't realize To be so sensitive to be so careful in today's won't because social media is such a big platform and support space to really re voice opinions and really impact people in the positive way. I think that's supposed to use it for 'em really made me Redick. Thank of how I can be a positive impact rather than so absolutely cool. Well now now is probably a good time to bring in a special guest. Tommy Hilfiger himself. Tommy Hilfiger thank you for thank you for taking the time to join us. I Louis I've just had like a really interesting fascinating conversation about his career and how it's shaped both his kind of strong mental state to do all the work. He doesn't find the balance between very things he does. We've talked about how you met but tell me a little bit about what. What drew you to Louis. I mean you've been doing these collaborations with various people Chichi and mid Sandia. But what was it about this Lewis? Hamilton that drew you to him. As a potential collaborator will affir- still a Formula One fan. So obviously I knew who he was and when I first met him I introduced myself and we had a chat but him as a person and I liked his sense of style. Which was really. I would say chic and low key when I first met him and then when I met him at some events. He was dressed in in fashion. Right and I thought. Oh He's got great taste and a lot of athletes who have a lot of money to dress any way they want miss the target. Sometimes they either overdo it Underdo it but Louis sort of hit that target where he looked really cool and he was a really nice person and I could tell who is genuine because In the conversation he looked in the eyes and there was a sincerity so I said we should do something together and I think that he didn't really believe me and then I saw him again and I said we should do something together and I think he sort of believed me but At the time I was thinking about what our next collaboration would be with a male and I thought it would be perfect to do something with Louis. If you'd be willing. So it all came to fruition and what. I didn't know was that he was going to be intimately involved in every detail from the development of the font in the logo down to the the zippers and the buttons and he has spent hours with the team he also brought in a lot of his own ideas and a gave our brand A refresher it allowed us to step into an area that we've been known for but in a new way right so with this specific collection and just the collaborations in general. How do you? How do you ensure it's the right balance between kind of reflecting the personality in taste and aesthetic of your collaborator? While also linking it to the Tommy Hilfiger DNA neck. Well how do you strike that balance? It's never easy because that's always the challenge we're without abandoning our DNA. Now how do you link the two together and I it sometimes A very serious thought as to how to do it but Lewis was really open to figuring out how to do with us and I think it came from his love for what he was bringing to the table but respect for the brand and that really meant a lot to us. Because it wasn't just about Louis and I've worked with people before. Who want it to be just about them and I don't mean G G or Sunday because we had a great relationship with both of them but over the years we've worked with certain people and There were a bit about themselves. Lewis was incredibly humble and respectful of our brand so were in the fourth season with him now whereas normally a collaboration would be like maybe two seasons he also pushed you right because we were talking about his new status or recent status as a Vegan. Three years ago and thinking about you know the sustainability of not just the racing industry but also the fashion industry. Which has you know. It's very resource intensive industry I notice in a lot of the press release in marketing materials at talks about you know this being a seventy five percent more from sustainable materials but and you know trying to reduce the impact on the planet but I also wonder sometimes you know if the consumer people buying the clothes actually understand the difference because so many people use the word sustainable and it feels like it's meaning as being somewhat diluted. You know how you know. What is it about this collection? This is for both of you. That genuinely makes it more sustainable. Yeah I mean when we started to dive into making sure that we animal cruelty is is not a part of our he us Obviously we use them recyclable fabrics One hundred percent cotton. We've found a a new type of down that's plant based for example in Vegan. Shoes that we have with not using the The the swayed for example is focus ovo leather suede him for and just finding these new materials that still feel and look fantastic than not dilute to that it's just new. Mkx New ways of making these materials that don't have A bad impact in the in the process of making them just in down to even for example talking recently about when we're dying that Danone's resolvable using less. Water is a lot of the dike goes into the water system so there's so many different areas That that is having. What's the biggest challenge? What are the the sustainable challenges that you haven't yet been able to crack? Here's a seventy five percent. So what's the remaining twenty five percent of something as small as underwear? The plastic that is in the elastic right in the bells. You know something like that is still not still looking for Mendez to come out with that new process of making those kind of things so making it one hundred percent and it's not just the clothing but it's the packaging is the labels it's foamy sneeze when we do a show it's leaving a minimal carbon footprint as possible. No plastics At this is so many areas that I'm that I'm personally goal driven to push such a big big brand into shift. Something that's been working in one way it takes time But also that with vendors. I think they're the technologies can his early stages but the fact that they've got a big big brand like Tommy Pushing That direction it pushes those companies that to push the technology further and so I think probably full these. These young designers coming up now have events to go too. So let's think Tommy will. This will push you in other parts of your business that Aren't the collaboration Lewis to become to use more of these sustainable processes materials. The entire company is on this. Very focus journey so the train has left the station and we believe. Electric Train Electric. We'll but we believe we're leaders in the industry because we're not just talking the talk. We're walking the walk Lewis referred to the Denim for five years. Now we've been washing our denim jeans without water we're using fabrics that are made from plastic. Bottles waste were up cycling and recycling to avoid landfill. We just awarded a young startup in Amsterdam with a grant to Recreate items from scrap from Vintage Tommy from vintage denim from other people and using refugees to do the sewing and the manufacturing in Amsterdam so I think is a result of having a leader like Daniel greeter as CEO of our company. We have the green light to do whatever we have to do to get there and the goal is by twenty twenty four to become one hundred percents sustainable. But we would be remiss and waving that flag now saying we are fully sustainable. Because it wouldn't be true. We're not there yet. But Lewis has loses influence has helped us in motivating the whole company. Wait a minute. This is real. We have to be there. And if you're a brand that has not become sustainable in the next two to three years you'll be out of business. I really believe that I think Lewis believes that. I think we all believe that in our company. You know one of the things that I've been mulling over so far this year thinking about a lot. Is that our industries actually driven by over consumption. So it's one thing to make things better isn't part of the equation naturally just buying fewer better things that lasts longer. You know you know. So yes they should have a minimal impact but we have this whole industry and every brand is kind of responsible for this industry as a whole is responsible for this spending billions of dollars of marketing every or to try to get people to buy more things. And that's the lever. I think as an industry we we have to think about. What do you think we're creating system where we're by? The customer would be able to trade in their old and then we will refurbish we will repair and resell. So we WANNA make it very circular and so do we want some more. Yes but so more what we would like to sell vintage Tommy because we think it's as valuable as new. Tommy maybe even more valuable. A lot of it is more valuable. Because they're hard to find pieces from the eighties and nineties that have become obscure but the idea would be to really create the circular economy within our own operation. Thank you also have to be mindful that this is something that's been built on for years and years and years and years you know it's not going to change overnight now this is just how human beings are they We consume will. You know even call ourselves consumers yes way like I mean just what I don't know I mean I've constantly trying to read and see the impact. We haven't in the road of being watching these documentaries of the mining the beautiful landscapes that we destroying the if you look today for example not if one sees but they knew hybrid engines that we were going to the battery those fields and fields of pools for the for the sun to heat up. These pools use the lithium batteries and stuff. When those batteries life come to end the process of getting rid of those batteries in different. So there's all these things that this so much that needs to go into it but changing people's habits and people as humans. We want oil more. Think that's GonNa take a long time to shift I think I think you can play a role in that. No definitely and as I said we know we working on the idea of the recycling making circulating being leaders in something like that and I think we can pioneer something that will hopefully impact the rest of the well. We'll all be watching. I'm really glad to have had the opportunity with both of you. I'm looking forward to the show so glad you're here in London for for change really awesome. Thank you Tommy. Thank you Lewis. This is Imran Ahmed founder and CEO of the business of fashion from the Tommy Hilfiger studio in west London. We'll see next week for their latest episode of inside fashion. Thanks for listening.

Tommy Lewis Hamilton Tommy Hilfiger London founder and CEO US Tommy Mercedes Louis Michelle Obama Spain Stella Calgary football Hatfield
ICYMI - Lewis Hamilton Breaks the Mold in Formula 1

The Daily Show with Trevor Noah: Ears Edition

09:39 min | 2 years ago

ICYMI - Lewis Hamilton Breaks the Mold in Formula 1

"You're listening to comedy central. Please. Welcome Lewis Hamilton. Welcome to the show. Thank you. It is so good to have you here. And I think for for many of my view is I have to situate you, and who you are because it's a little bit crazy. You are a four time Formula one world champion formula. One is one of the biggest sports in the wool. You're a race car driver. But oftentimes when after explains people like Formula one they go like what is that? Yeah. And I go like it's NASCAR they turn the other way. And like is it strange reason to bit surreal being in a position where you are in a sport that genuinely hundreds of millions of people watch around the world. But in America has many people who have no clue what you do. I wouldn't say it's strange. I think no here the people grow in the driver's grow up to do NASCAR. So dislike NFL, for example. He have. That's I'll is soccer. Right. So we don't have one race here. We've not had a race here for for many many years. Those got we had to think up until two thousand seven it was Indianapolis, and then not till two thousand twelve so, but it's growing here. But yeah, I'm educating every time I meet someone I'm telling them something new. And particularly when I talk about like, the weight that I lose like, wow, how much we do lose. You know? Well, the most I've ever listen, the racist ten and a half pounds in an hour and forty five minutes, and that was like Malaysia and Singapore, right? And so every time I tell that to an American that like, wow, I need to be racing. You don't think one of the reasons if one is going in America is because of your presence, you you're not a regular racing driver. That's only on the track you out and about people love your story. So what what I think a lot of people have been really attracted to when it comes to your story is the journey that you will on. So I mean, you grew up in sports that is really reserved for very rich people. Right. But you did not grow up rich at all and your dad made your career possible. Like, how did that all begin? How hard was that journey getting into f one it was it was incredible. I mean, I go up on my dad's couch and in a normal council estate, and it was a weekend. Hobby for me, my dad, we kind of stumbled across it. We started racing RC. 'cause when I was four right. And the thought I had really good hand to wacko nation. So he bought me a go cop is really old from the newspaper, and we arrived at the at the track for the first time. We would not welcome with the only I the only about people their rights, and you know, and it was very very expensive. So my dad had four. Jobs just to keep us going. He was going to London doing his normal job, which was IT at railroad railroad station, and then he'll come home. It'd be put enough for sale signs vending machines anything you could find a little bit of cash to because it's so expensive, right? But I was lucky I got signed when I was thirteen. So that's pretty but the goal, and my dream Saudi windows five was to be like it's an center, which you know about. And and kinda we never lost sight about my dad dad, they want to what not to do is to struggle as he did from Grenada came to London and sh struggled really finding money funding. Good job, and he also my brother's disabled. So he was like I don't want. My my kids to struggle like I have. So he worked to the bone to create an opportunity for us. Right. The two of you were a team. I mean, you've got your dad teaching you how to race 'cause you get signed at thirteen and that's really the beginning of journey because many people have said in the world that f one is the pinnacle of driving. I mean, these are the fosters causing the world, you know, this is zero to sixty in. What is it? How is it a second? Now what what are you at now? What does it? What does that tell that to? I'm sorry still. Two seconds. You have this machine that you were controlling and you're driving against the fastest drivers in the world. You went from nothing to being a four time world champion every single day is a challenge for you. And now you're going to be racing in Austin in America, and you could win fifth world championship, which which is record breaking on so many levels, you sometimes take a moment to pause and go like this is this is surreal every day. I'm you know, I get to travel the world. I'd get to see a meet so many different peach people and racing. The car is just the greatest thing, man. I'm from the first day that I got to drive a phone car until two thousand six and when I entered phone line when I was twenty to thirty three now and my goal is always to emulate this older. No, legendary driver who was a Brazilian who died in the spoke because it is a dangerous sport. And he was three time. We'll champion is you know, right? And so two years ago, I equal him which was kind of. Just an incredible moment for for me. And then since then I've kind of been trying to carry on the bathroom from him. Because as I said, he was the guy always wanted to be right? And you you're still the only black f on driver, and it's always surreal interesting. Because like when the camera goes down the paddock they'll show all the drivers all the drivers. And just generally I mean, like F one in many ways, it's sort of like a Christian sports. You can see what a person looks like when they're in it. You're like, hey, do you ride the horses? You are the host. You're like everyone's got that look, and then it gets to you. And it's like, I'm sorry. So how did you get into? More people complained about that initially. They were like is he bringing hip hop to the sport. Is he gonna put like a sound system on his car was happening here that you've shown that you can still be yourself and be a professional racing driver at the same time has that been an important journey for you. It really hasn't. It's been really difficult to break that mold. You know? They there was the saying that you have to this is what a racing driver does is how they look. And this is how they talk. To break that mold has taken a little time. I've been as I've been here now is my Levin season. But I think in today's well, you have to transcend you have to do something different. You have to show uniqueness and not shy away from that. And that's really something that I've really worked hard on. And now it's accepted when I do all this traveling which is a lot more than in the other race. I've ever does. Right. And then as I always going to be distracted and the tone up a win. And then oh well. So one of the things, that's that's really fascinating. Is that difference that you bring right? The way you dress has been one of the key things, you yours in the magazines full for your fashion sense. And now you've taken that's the next level. You've teamed up with Tommy hilfiger, right? And I think it's the thing is Tommy X Louis, which says Thomas, this is Tommy X Lewis. And I feel like we need to get this sorted out. Because like the iphone says, it's not ex-. It's ten. Say by it's ex. And the like we go to agree on what this is. But the fashion itself is being really well received. You had a show in China, which was phenomenal. Like, you had everyone from there, you you. You have the world now looking to your clothing, and they're gonna like your fashion designer how do you go from racing 'cause to designing clothes like they don't because like racing drivers are very like very like. Yes. Returns and thrived, and we go staves and they come back. That's a racing driver. And then you're like, yeah. Like the shapes and everything like where did that come from? It's been an incredible experience. I meant tell me here in New York like five years ago and every time I saw him. He I love how you're dressing. We should do something together night. And I was like no way told me wants to do something with me. And I didn't truly believe what he was saying. But I've had the same thing. I had H M say like, yo you dress. So I mean, same boat. That's how we roll. So yes with Tommy hilfiger says he likes how you dress. Yeah. So the partnership came up, and I was able to bring them to the team. So then other teams one, and and the design my own clothing collection. So I really took it on as a an internship, really. Because I get to learn from an icon like told me, and I did a lot of homework. I'd been going to load the fashion shows, we'll fashion it's just something of always been into. And also just discovering the looks that I like and discovering how I wanna feel a Halloween address and express myself, right? So and it's going really, well it's sold out in one thousand Tokyo soda out there thinking the states for the first couple few weeks came out. It was a large. I seventy seven percent of salesmen sales was my collection. So it's amazing. Yeah. You also have really been advocating for and you implemented in having models who are diverse you like when I show the runway show. It was everyone who looked like everyone. It was really beautiful indifference to see on the runway. And that wasn't a mistake. Absolutely. So I I like to get involved in their everything and micromanage everything. So so what music you can place. So I did the music the playlist for the French when we had the is meant the men show. So it was just going to be men, and I was like I really wanted. It'd be mixed. Do want women to walk and dress in these clothes because today as well women do women's clothes rights, and I think diversity in inclusivity as every is such an important thing. Message to get across today. And so that's what I wanted to do in my clothing. It's been testing max. The one US grown in often. You'll take place on the twenty four and the tummy X newest collection is available now Lewis Hamilton everybody. The daily show with criminal years a digital watch the daily show, weeknights at eleven ten central on comedy, central and the comedy central watchable episodes and videos at the daily show dot com. Polo us on Facebook, Twitter and Instagram and subscribe to the daily show on YouTube, exclusive, content and move. This has been a comedy central podcast.

America Tommy hilfiger Lewis Hamilton London NASCAR NASCAR soccer NFL Indianapolis US railroad railroad station Grenada Tommy Facebook YouTube Malaysia
Quickie: Why is fashion associated with social status?

The Minimalists Podcast

11:28 min | 11 months ago

Quickie: Why is fashion associated with social status?

"Uh-huh. How do we teach our children to politely accept compliments on clothing but not used fashion as social status or a bonding mechanism so speaking of high school. and. So you know I have face yet my daughter's only seven and she loves very good jeepers. Strangle God. No she she loves wearing like real floaty dresses. Everything is just functional for her like she'll go rock climbing and address. She she likes nature and she likes dresses and I think in a way. It's almost like we need to get back to that. That childhood mindset of like is this appropriate for what I'm doing and do I enjoy it now as parents we have to steer Ellen in the right direction. Hey, young lady, go put some underwear on but but also I. There is this time where kids do start to get their identity, their social status, and we talked about this a few weeks ago Ryan, we had the guy from preachers and sneakers or are you familiar with this account? Okay. So it's episode. Okay. Yeah. Yeah. Yeah. So he he he really had the snicker over his face. He's still anonymous like has to be anonymous for now he's gotten death threats. Because he's he's exposed this. giving. Him Death Threats. Yeah I mean which is weird because like what I love is he's turned his these comments, his comments section on on instagram. It's just at preachers sneakers check it out. So what he started doing was he realized because he's like he's a and. He was like, I'm He's going to church and you felt like he he he felt conflicted because he saw that there were like some passers wherein like Y- thousand dollar fear of God sneakers and it was like wait a minute I. I'm giving my money to the church. So all he did he started this instagram account just for his. Friends and he would take a picture of the person already posts online so that it was already there it was a preacher and they would have you know Chad feature or something, and he'd be wearing seven hundred dollars, Gucci shoes, and he would just put a snapshot from the website. Lake. Stocks are or whatever website those shoes were on and say. No commentary like it was just here's the preacher. Here is the sneakers they're wearing throughout Cosworth yeah and Ryan, and I had a whole discussion and I was trying to be charitable to what they were doing, and we we had a whole sort of. Debate around around the and so I'm not going to rehash that debate. But what I'll say is that often are fashion it. We try to use that as a shortcut toward our relationships but of course, there are shortcuts because if you just put a facade on a rotting house, the house is still GonNa fall apart if you are nothing beneath the fashion then. Even with the fashion you're still nothing. Nothing, to contribute and to have something to contribute or something they're like. You know your fashion should strengthen your relationships not be. Your relationships and I think I mean I look back in high school when Tommy Hilfiger was cool actually it was cool again for a minute about six months a couple years ago but but yeah, I mean I I went out of my way to to wear certain brands thinking that that was going to make me a cool cat and maybe I will look cool nineties. Maybe I look cool. But what made me cool was me I was I was. Tone Josh No. Yeah I had a kid though to like not look at those brand names to be. You know now I don't know the answer to that because because if I had kids, I certainly wouldn't just. Buy Them every brand name that they wanted I would encourage them like, Hey, look. If you want to own a pair Gucci sneakers light you're going to have to work to get those and so I went and discourage them from working hard and buying something that they want. but I also wouldn't just give it to I. Don't know I don't know. I think. So I did that. So remember I dressed really well in high school I spent an absurd amount of my own money. You we we grew up really poor but then by Saleh's fourteen I was able to get a job and so. Nick at four, twenty, five, an hour I was like this is more money than I'll ever need an and. At, the end of the summer all this money saving just went to the mall bought clothes with it, and so I think it's okay if your kid wants to go out and earn the money to buy their own clothes but here's what I wish would have happened. I wish it would have been a way to communicate with me at the time that. Hey, you're going to buy some of these things but why are you buying and I think quite often we're not asking. Kids these questions and actually making them explain themselves why are you buying this? By in for right and not in a way that accusatory or judging it but in a way that that is actually inquisitive. Because we. We need to be able to ask the same questions of ourselves right and so what behavior are you modeling for your kids as well? You can be stylish without brand names without low goes In fact, have you talked to your kid about well? Are. You paying for the privilege of advertising for that corporation for Tommy Hilfiger or Nike or whoever? Or are they paying you will the answer is obvious they they should be paying. You weren't a giant logo of a horse on your shirt or whatever but. The truth is you're paying them for the privilege of being a walking billboard for that company. Are you being used manipulated by that company and all you're wearing because your other friends are wearing? Well, why are your other friends wearing and so we start asking these questions we get to the Y. and the why behind the why all of a sudden it? Doesn't mean it's going to change their behavior or their desires necessarily but it might make them think differently about how they're going to spend their money on those things Rondi Ebony for your former self. When you think about the clothes you add with tags on it the sneakers like is there anything you think you could hold yourself back then to help you? Prevent for buying that because I'm trying that's what I'm asking myself. I honestly no. I. Think I just had to go through it completely honest and to be honest myself as well because there were times where I went out. To buy just say I was going hang out with friends and I want the by some just to hang out with friends and in me standing here and being able to admit mid that honestly sounds crazy but it's true. You know I would I would go out and say you know I'll go buy a new pair of jeans just aware this day because I don't like teaching is already had and That's how I ended up with things tags on things on once and you know buying shoes because somebody else had these shoes and I wore them once and they said in a box so I think there's nothing I said because I had to learn it on my own. You Know My dad would tell me all the time various life lessons He would always tell me remember who you are and who you are. And in various other, he would me my brother but. Regardless of those life lessons, he taught us we still had to experience things, Atlanta nothing. I had to go through that to to to figure it out for myself in some cases I mean that might be the best answer. Yeah. It's like let your kid go through through it. I mean the only the only zeal ask those questions of course. Because if they still go through it, they may start asking the questions themselves sooner if they're exposed to this alternate point of view this this yet if they're exposed to the true, so I guess what I'm saying is after you kind of give your kids this wisdom It's up to them whether or not they want to use I mean your job as a parent to set boundaries is to impart your wisdom on them but ultimately, yes sometimes they're going to have to go through it I. Think the other question I'd add I would also have my child ask. Is If. You didn't own the clothes would your friends still be your friends Yep because I think maybe that might have maybe done something from me well, when I was in high school but I I kind of look at it like you do Ron Lake in high school I? Don't think it doesn't matter what you would have told me in a milling non going. To spend one, hundred, twenty dollars on these Tommy Hilfiger jeans because that's what everyone else is wearing. But the truth is that your friends would have been you're absolutely and you know I think about you our little group we were four of us me and drome my brother and then Ryan and his best friend Poncho and we look like a Harvard diversity poster. And and so like there was there was the four of us and like. drome was probably by default the coolest of the group. Yeah but. He never were. He didn't care about brand he would often where. He never cared about his sodium, LEVI Pasha who? And he wore he he wore like like Baggy T. shirts from. Walmart or big bear where uh away with that because he could kick anyone's ass, right? Yeah. This is true but. My point is that like that's actually what cool used to be. When you go back look at the rolling stone, you couldn't say what brand of they were like the super. They were the cool peer people of their period right and you move forward and even you you look at early a hip hop culture you can go in and figure out what the brands were. It wasn't until very recently that we we started valuing brands and branding we think about that term branding that's what we do to cattle, and yet we're doing it to ourselves. New Jack Harlow Song I used to really like Jack Harlow but I don't like him anymore Just his music album was amazing. Here's this Gazebo what she's from Louisville. Kentucky. Carney's thing where you got your whole life to write your first album. Yeah. It's IT'S A it's a perfect classic album underground. No one's heard it and and then he like just sort of taking on the new ways. We has this line in in this new song of his talking about how you got this shoe deal with new balance, and now we'll do anything that new. Balance says and I'm like that's the problem. Right? You're putting a brand in your song and you're also saying I will do anything Oh. Oh so they're they're your master Nell do anything is intended as a lesson or is he like it's a brag it was trying to be a humble Brian I'm like That's the wrong brag buddy interesting. Oh, you are a she'll for a corporation congratulations. Yeah. Yeah and so I I don't feel I. Look at anyone who embodied cool previous to recently. and. And there was it was never about the clothing they wore the clothing was cool. Because of the person was wearing, the person wasn't cool because of the clothes they were wearing. Array. We hope you found value in that standalone quickey episode if you enjoyed it and you want more and I record a long form maximal episode each week over at the minimalists private podcast. The details and all the good stuff including an additional private podcast episode every week over at the minimalists dot com slash support.

Tommy Hilfiger Ryan Jack Harlow Gucci instagram Ellen Cosworth Saleh Josh No Kentucky Chad Nike Louisville Ron Lake Nick Nell LEVI Pasha Walmart Atlanta
Coronaviruss Alarming Impact on African-Americans; What Do We Do After?

Squawk Pod

26:16 min | 1 year ago

Coronaviruss Alarming Impact on African-Americans; What Do We Do After?

"This is Squawk Todd. I'm CNBC producer. Katie creamer today on our podcast. New York Times columnist Tom. Friedman on what America needs to overcome a pandemic the murder discussion. We have to have is about resilience and propulsion. The devastating impact of Corona virus on small businesses run by entrepreneurs of color. John Hope Ryan joins us. Most businesses are saying that they can laugh about three months for a black business. You cut that in half major retail chains continue to suffer manager. Rico is CEO PH overseeing brands such as Calvin Klein and Tommy Hilfiger. There will be winners and losers. There will be casualties along the way and this virus just totally intensify. It's Wednesday April eighth. Twenty twenty squad. Pat Begins Right. Good morning everybody. I'm becky quick along with Joe. Kernan and Andrew Ross Sorkin. Let's start with yesterday's wild ride on Wall Street. I up today on the podcast. A few numbers the number of confirmed. Us CASES OF CORONA virus rising above four hundred thousand and more than twelve thousand have died in America. New York remains the epicenter with one hundred forty thousand plus confirmed cases and more than fifty four hundred deaths and State New York New Jersey Louisiana and Illinois reported their deadliest day of the outbreak on Monday in Los Angeles mayor. Eric Garcetti is making face coverings mandatory for anyone who wants to enter an essential business every Angelino will share this responsibility with employers to keep workers and everybody else say which is why we are finding customers to wear face coverings when they enter those businesses that I mentioned you're shopping for groceries. If you're picking up a prescription or visiting any other essential business you will need to cover your face and if you're not covering your face by Friday morning and essential business refuse service and overseas some hopeful news. Chinese authorities lifted the eleven week lockdown in Hong that allows residents to travel in and out of the city where the pandemic began so long as they have a mandatory smartphone at that uses data tracking to ensure that they haven't had contact with anyone confirmed to have had the virus trains began running today at five am local time and highways were opened at about the same time. This glimmer of back to normal in Wuhan got US thinking about what America after the virus could look like. Here's Andrew Ross. Sorkin with New York Times columnist. Tom Friedman who joined us this morning. The escape Republicans and Democrats have so far been able to come together to pass broad relief for American workers. At least they're trying sideline of course by the coronavirus. Our next guest says though it'll be dangerous if we can't get some national bipartisan healing. When this crisis is over joining us right now is Tom. Friedman Thomas Foreign Affairs columnist his latest column. What America needs next a Biden unity cabinet? He goes on to say if this isn't the time to leave behind the hyper partisanship. That it's made it. Nearly impossible for us to do anything. Big and hard for two decades then. When Tom Thanks for joining us this morning thanks idea about getting to the other side and what you think is going to happen to politics as a result. Well you're right now Andrew. Everyone's sheltering in place be mostly And trying to play. Nice as well as we can to get out of this crisis but I believe that when the when the fog clears and people come out of this survey the massive wreckage of our economy The jobs lost that businesses that went under the savings that have been devoured by this There's going to be a really wrenching debate about who got bailed out and who didn't And that is coming and to the extent that we could have a a national unity cabinet one that has a Republicans and Democrats working together. I think it's GonNa be a manage that debate a lot better. I think we have another debate coming. And that's around private privacy and civil liberties you know the only way we get out of this crisis ultimately with vaccine but between now and we get a vaccine which could be eighteen months maybe at best or hopefully sooner but it could be a while. The only thing that fills that gap in is intrusive technology. Just as after nine eleven. I wanted to know that the person sitting next to me on an airplane was not carrying a bomb. I'm going to want to know before I take another airplane right in this country that they're not caring cove in one thousand nine or I'm not carry Kobe nineteenth. Now that's going to require a lot of intrusive technology just watch what's going on in China now that they've opened up. Wuhan and you see the kind of measures they're applying. I support those kinds of things. But there's going to be a big civil liberties argument over as there was after nine eleven on. I think it'll be much bigger and and for that reason. I think we're going to need approach. That with some kind of unity of purpose in government. How do you think politics changes when it comes to economics to to things like minimum wage? I think this has been one of these Moments where we've seen the importance of people on the frontline workers not just healthcare workers but people working in warehouses people items to the American public people working at the checkout counter and I just wonder how you think that changes. It changes the conversation on taxes. All of it you know. I think the Meta discussion we have to have. Andrew is about resilience and propulsion. That is what are the things we now understand. We need to be resilient. And what are the things we understand? We need to be repulsive. We don't we don't want to just close in on ourselves close our economy. We also want to be able to grow the economy and I it for me. It's too early to assess at so much. Depends on how long the crisis last? Obviously how deep. The economic destruction is You've been talking this morning. About what role the government should be and when I think of wanting to come out of this crisis stronger for instance Two things come to mind you. Fdr had the rural electrification act that was central to coming out of the Great Depression stronger. I think two things that come to my mind investments that would that would amplify our productivity as a country would be rural broadband bringing broadband to every home in the country. People live in rural areas. Don't have the easy online education access. We need we have a lot of people who don't have a lot of people don't have broadband. I think that would give a boost productivity and the other would be a truly national electric grid where we could manage demand and supply and particularly of renewables. I'm for natural. Gas IS A bridge fuel. But why stop there? Let's make ourselves truly independent of Saudi Arabia and expand solar and wind production. Solar and wind are now twenty one percent of electricity production today in America. It's an amazing number. It continues to go up and the price continues to go down. I don't want to be dependent on these guys ever again under any circumstances also wanted to ask if you wanted to weigh in on debate when we were having earlier today. Jack Dorsey announcing that. He's moving a billion dollars of his stock a third of his wealth towards trying to to work on the Cova Challenge. We've also seen people like Bill Gates and Jeff Bezos in a number of the wealthiest in the country. Work on these projects but at the same time we've had a big question about whether philanthropy or the free market of philanthropy should be competing with either competing with the government or whether the these donations unto themselves should be tax deductible whether we whether that money should be going to the government given given that when we do have a crisis we still rely on the government ultimately. Where do you? Where do you land on that render? I've been saying since the beginning that we're in a race here it's a race between Moore's law and Cova Law both are exponential 's I think are great strength is a country is our ability to leverage Moore's law defined the technical solutions ear the therapeutics and vaccines faster than any country in the world and to the extent that we can leverage the private sector the public sector the philanthropic sector to getting us to the Therapeutics and Vaccines. Get over this crisis. I'm all for and I'm really not interested in that Worrying too much about the other parts of that debate. I think it's one of our strength. And we should be leveraging would abide cabinet mean Biden has to be president. I didn't really understand that. That piece is that. Is that part of the deal or he just Joe. It's a it's A. It's a legitimate question. Personally I don't have strong feelings about that. You know and I was trying to read it without thinking. Okay I see what you're saying but I think it means Biden President. I introduce a whole new angle into into the the whole. Anyway I was just just yanking your chain well just because I I was wondering with a one follows the other 'cause you want him to announce it at the convention so it doesn't mean he actually becomes president. He just puts forward. This idea of this. Big bipartisan cabinet is. My priority is a national unity government that can manage the incredible stresses and strains Joe. We haven't even begun to feel the pain and anger. That's GONNA come out. Let's remember that the crisis produced the tea party and Occupy Wall Street. They will be knitting circles. Joe They will be knitting circles compared to what's going to explode after this all right all right thanks. Tom Just I just listened to everything very quietly was not just just wanted et end on just clarify strokes coming up damaged shopping mall. We'll hear from the CEO of the parent company of Tommy Hilfiger and Calvin Klein retail companies are not bill have their scores close for extended periods of time. And unfortunately we need to really planned for the worst and hope for the best squad pat. We'll be right back this is squawk pod from CNBC with Joe Kernan Becky quick and Andrew. Ross Sorkin here's becky right now. Let's take a look at how hard corona viruses hitting the retail industry for that we welcome Manisha Rico. He is the CEO and chairman of Ph Ph brands. Of course include Calvin Klein Tommy Hilfiger izod and many others and many. Thanks for joining us. This morning it's good to see you as well becky. I know that this has had a huge impact for your company and your company is taking some pretty extreme measures To try and survive. What's happening out there? Part of that is your foregoing. Your salary The members of your board are foregoing their salaries. But you've also had to furlough about seventy five percent of your employees what what's actually happening with with your company right now. You're it's been A. It's been a tough time becky. Obviously we've been closed since mid-march our stores in North America Europe. Australia and South America have been closed by government edict and it's clear what he a lot of pressure on a business we've asked to. Unfortunately in what in the position like most retailers vowing to furlough seventy five percent of our workforce here in North America. And that is you know this week has been a real challenging. Rossier retail companies are not built to have their stores closed for extended periods of time. And unfortunately we need to really plan or the worst and hope for the best so you know we clearly balance-sheet withstand this for a extended period of time but it's a question of how long time would be and how fortunate we need to make sure we come out on the other side healthy competitively strong and in a good position to move our. What what what do you need right? Now Manning are there. Is there help from the government that could assist you in any of these things. You really just need business to get back and the two areas becky and it really focuses on the same thing at all focus on acquitted retail companies inch and the retail ecosystem employ over fifty million people in the United States. That's almost forty percent of the overall or when you take the full supply chain to from the beginning to the consumer and the challenges that we really faces. It's an industry. That is the highly successful highly profitable but he has clearly has liquidity challenges right now and the biggest issue we have given seasonality of most retail businesses. Inventory is coming in today. It's sitting at all the way house sitting in our stores and has no place to sell it. We're selling online. That represents about fifty percent of our total revenue but eighty five percent of all businesses. Shut down and where the government could really help on woody's on in one area. That just seems so obvious. To me is on the deferral of duties. I'm not talking about the political issue about. Does it make sense that duties and tariffs on certain countries? We're fine all that money. The THE REAL ISSUE IS IMMATURE. Comes in today a week later? We need to pay our duties last week. We paid fifteen million dollars in duties last year. We four billion dollars. Pva To the US government on duties. If we had a deferral of those duties a for a period of time ninety days to high hundred twenty days just like income tax we could have avoided putting as many people on furlough allows we have and it's not that this is not just the issue. This is an industry. Why issue and it's an industry that seems to be easily fixed. The White House has a total of already to do it on their own and for political reasons. It doesn't seem to be happening. And it just seems like a natural sitting here. We are stores closed and having to pay duty ahead of time when the government is trying to get money into small retail businesses into larger retail businesses. Just doesn't make a lot of sense to us. Manny does it and Kinda hit home though. That retail may be changed forever. There may be companies that have gone into this that may have survived the changing retail landscape beforehand. That may not because of this additional pressure. That's coming from Corona virus. I think that's that's really true. I said that over the next I prior to this virus over the next five to six years you would see retail go through a monumental change and in two airings consolidation at the retail level and in the supply level rams and retailers. I think you would see you will see more and more consult itchy but also store closures and I think over time I was anticipating that twenty to twenty five percent of stores over the next five years would occur of retail square footage. Just too much in the United States but I think today that five to six years is now we're talking about two to three years and I think it will be winners and losers. There will be a casualties along the way. And it's going to put a lot of pressure on the industry and this viruses just totally intensify back and his real highlight on stress. That's going to be on the on the on the retail community and particularly on jobs in the United States and and I think from that to do would fifty million jobs in the United States from the retail. And I think it's a real concern as we move forward him any week. We're talking about how your company is kind of going through this corona virus but we we should point out that you yourself are recovering from actually getting cove in nineteen. How are you feeling? Thanks for asking back. I feel terrific. I'm very fortunate I had. I had I had mild symptoms and I was fortunate enough to get through it without any real damage my wife also. We believe at it she. She wasn't tested which he had symptoms and my parents both ninety years old live with us in separate apartment. And we've had ice man but thank God everybody's doing well. You are also on the Board of hospital right. Is it my monty pure medical sense system and Yeah I we've helped. We've really worked very closely with and and tried to help them away about six million surgical masks and you know when you talk about heroes during this pandemic crisis. Those doctors and nurses and healthcare workers across the board in a facility like Monty Services Loa Westchester but also services. The Bronx which is in New York City seems to be Ground Zero and is really having a major impact on the community that economically is is stressed the doctors led by Dr allows out. Ceo Monsters just amazing job at when you see the sacrifices that they're making you know to me. They're the heroes of this Christ. Hey you WanNa thank you for your time and sorry for everything. You all are dealing with right. Now we'll go. You'll come back for an update with us to absolute Becky Web. Tv definitely get through this off. People are brands balance. Sheet strength. And we're clearly shrunk. We get through it some. Thank you for the time Manica. Thank you very much next. Unsquashed pod weathering corona virus in the African American community entrepreneur and advocate John. O'brien joins us we rainbow after this one. I think that there are certain things that we have to argue about anymore back after this. We're back you're listening to squad as the covert nineteen pandemic wages on around the world. The United States is seeing. The new crisis highlight in existing one American disparity along racial lines not all jurisdictions record corona virus cases by race. But in those that do we can see the Cova nineteen is affecting black population. At Disproportionately High Rate The Washington Post compiled data currently available and discovered that majority black counties have three times the average rate of infection in nearly six times. The rate of Corona virus deaths in Louisiana thirty two percent of the State's population is African American. Yet seventy percent of people who have died there have been locked in Chicago similarly grim statistics. The African American community is more likely to have some of the health conditions that contribute to coronavirus complications including heart disease diabetes as part of the United States Surgeon General Jerome Atoms called the legacy of growing poor and black in America when referring to his own experience. Dr Anthony FAUCI Director of the National Institute of Allergy and infectious diseases and largely. America's medical face of crisis response addressed the disparity on Tuesday. Unfortunately when you look at the predisposing conditions that lead to a bad outcome with corona virus the things that get people into issues that require intimation often lead to death. They adjust those very calm abilities. That are unfortunately disproportionately prevalent in the African American population on the small business. Front the health issues in the black community could affect their ability to keep businesses afloat during and after the pandemic so far the small business administration has assigned eighty two billion dollars in loans across the board but information about individual disbursements likely won't be available for some time. Good news though Treasury Secretary Steven Mnuchin announced that he plans to work with congressional leadership on an additional two hundred and fifty billion dollars for the small business relief program while business owners. Wait for help to arrive. An organization called Operation Hope is working with US BANK UPS Fifth Third Bank to Provide Financial Coaching for people in moderate and low income communities affected by the Corona Virus Years Andrew with the CEO of that organization. WanNa bring in John. Hope Bryant friend of the show from Operation Hope. He's the founder Chairman and CEO. John Thank you for joining us this morning. I hope you're safe and healthy out there. Tell us this is your world. This is your world. Tell us what's happening what you're hearing on the ground and it's unfortunately showing how fragile. Our economy is a lot of the things. We've been talking about forever. On this show are now coming into fruition. In many ways all work has been mainstreamed because Ed Americans are going to need financial coaching that opera so provides on minority small businesses and unfortunately the job is always been the bad the schedule with mainstream at the headache. Black and Brown Monja but we're all sick and now unfortunately this with Kobe because not a joke at all you. Most businesses are look. You're saying that they can last about three months for a black owned business. You cut that in Hass. Some good news about sixty four percent of all of these loans misbehave gone to business with one hundred fifty thousand four hundred fifty our loan amount or less. That's telling me that a lot of small businesses are getting this capital but the mass confusion which unfortunately is probably predictable is really calling people to not get capital. That was I think Preventable and we still lessen the pain of that. Because there's no coordination on the ground with community groups. The operation hopes the Urban League the Church of God and Christ network the distribution network in these communities could've gotten a word out quickly coachee these these law businesses up to the ESPN the market where it is but you know. It's an imperfect world one of the things I also wanted to ask you about. Is THE DEVASTATION. That this This health crisis may have on the African American community and disproportionately so and how how how that may relate to The socioeconomic issues that the that the African Community has has has been challenged by for so long and just to get your thoughts. You've talked so much on our broadcast about inequality and the implications of that but how you think this changes policy as a result. Yeah I think that we might have a rainbow after this storm. I think that there are certain things that we want to have to argue about anymore. was woken equality. Bad was inequality bet. Did anybody doing about it. You know one dating about it was political division horrible racial divisions growing anybody. Anybody no environmental issues issues of my community is really not being so give him the respect. They deserve in the economy. Because WHO's working out here right now. It's the hourly workers will look like me. Pushing US boxes delivering those boxes repairing that food. Do all that support work. That has really. They're really second or third little responders. That's keeping all of us comfortable in our homes the credit that they deserve on the other side of this. We'll have to argue about what the healthcare is important and it won't be Social Joey. It'll be us as we needed We want to argue about where we're all in this together. We now understand. How FRAGILE THIS ECONOMY IS. We now understand that forty seven. America works in hourly job. We now understand that. Have a where America works for a small business and twenty set of those small businesses have twenty employees less and they can't survive forty five days without a customer or some support. There is no. There's a Harvard for small business. But we're we're we're seeing on small business for us to survive in drive so Yes on the other side this. In fact the you know the administration's already reached out to me about one of my big ideas. I call it a new Marshall Plan. Some of which we talked about on this show internships for all apprenticeships for all as much education. Even shut down your throat. Expanding broadening for free enterprise system the lift all boats in many ways a recap the freemen's bank the bank that was chartered. Teach free slaves about money that underlay can unfortunately failing in with assassinated. We need to reset all of this. Not Some giveaway program. That's not what I'm talking about. This is a hand up for America. Because we're all inter connected where the July's are not. He's my honorary roll tide. John Hope Bryant. We always appreciate speaking with you. Get your perspective on things and an uplifting message today so I hope I hope we can hope we can be uplifted during this time. That squawk Pod for Today on our rundown tomorrow Bill Gates the Microsoft Co founder and Co Chair of the bill and Melinda Gates Foundation predicted a few years ago the well a worldwide epidemic was something. We just weren't prepared for you. Don't WanNa miss this conversation. Squawk box is hosted by Joe. Kernan becky quick and Andrew. Ross sorkin tune in weekday mornings on. Cnbc at six am eastern. Subscribe to Squawk Pod. Wherever you less on on Apple podcasts. Leave a rating or review that helps other listeners. Find Us. We'll meet you back here tomorrow.

America United States Joe Kernan Becky Andrew Tom Friedman CNBC CEO Andrew Ross Kernan becky New York City John Hope Bryant Tommy Hilfiger Biden Bill Gates becky Louisiana Manisha Rico New York Times Squawk Todd
Disabled People Love Clothes Too - Keah Brown on Fashion's Inclusivity Failings, Self Love & Practicing Joy

Wardrobe Crisis

53:18 min | 9 months ago

Disabled People Love Clothes Too - Keah Brown on Fashion's Inclusivity Failings, Self Love & Practicing Joy

"For me fashion as a verb. So it's to fashion. You're listening to wardrobe crisis with clare. Press join me. Every week as we look at sustainability ethics and the business and madness of fashion. Hello everyone this is the end of series four. Have you enjoyed it. i've really enjoyed making these episodes. Being some of the standards for may have to be the interview with giles. Duly the antiwar photographer that was episode. One twenty two. I think my interview at toronto burke possibly my favourite. If you haven't listened to that it's really important one. It's episode one nine and the most downloaded the most popular that that been the story of government records and covid nineteen which is great news that so many people really care about the people making our clothes. If you've missed that is episode. One one five guest today is another extraordinary individual. Her name is kia brown and she's the american writer behind the hashtag disabled and cute. I came across kid's worked for new york. Times article is cooled. Disabled people love clothes to and we'll pop link here in the description. I just knew. After reading the i had to sweat care onto the podcast. This is an under-discussed subject. And he's upset ridiculous. We need to be talking about this stuff if we're going to be serious about diversity and inclusion then in september key was of new fashioned way. She was muddling in the runway of dreams to a fashion show wearing. Tommy hilfiger adaptive so. This is really nice. Timing runway of dreams was founded by mindy shaya fashion designer. Whose son has muscular dystrophy. And she talks about how she couldn't find genes from to at school so it could be like his mates now. Their mission statement is to celebrate people's differences break down stereotypes and empower people with disabilities with confidence independence and style but are also about challenging the fashion industry to step up to really just do more when it comes to adaptive and functional fashion. Those guys have been partnering with tomi. Since two thousand sixteen and tommy hilfiger adaptive until one of the only mainstream designer brands to cater to this significant market. So we talk about that now. Keo once more action as she says to fashion. Either you get on the train while it stopped or watch it pass by. The time has really come in hello. This is an enlightening and also a bright interview. Care is just fantastic. I love her. You can follow her and you must on instagram. She's at keya k. e. h. underscore maria. Marta and he can find me as usual on instagram and twitter. I'm at mrs press. We love to hear what you makeable this one of the bits that really resonated with me actually is when care talks about finding pockets of joy. So yes do you get in touch and let us know what you make of this interview and remember you can read our magazine at. Www dot the wardrobe crisis dot com. You can also sign up from biweekly newsletters. there too. Don't via stranger not that you're going to have much john stay. We'll be back with series five before you know it but now let's hear from kierra welcome. Koa so happy that we're recording this book. Thank you for having. I'm delighted and i was just saying that when i appreciate. I hadn't realized that you're about to meet your neo. Fashion week debut but the timing is absolutely lovely. Because this week you did that. Tell us about that wild as just a wild thing. So i met mindy of runway of dreams when i did a panel last year for cfda on accessible clothing and like which brands are doing the work and what needs to be done it was me as the moderator jillian mercado lucie jones who is the for fora and then tommy hilfiger and they're adapted mine and so in mindy and so many i sort of hit it off and we stayed in touch and we had set up a call to catch up with each other. Just to see i'll a person was doing what they were doing. You know i'm a journalist. So i was like if you're doing anything great. Let me know and so she was talking to you about the fashion show. How's it oakland. I would love to write about and how about you be in. And i was like awesome. Yeah it was just really like organic. Angie wanted me to be in the show and i was like. Are you sure like. I'm not a model and she was like. Yeah you are. I want you to be a part of it. You say a model but you love fashion and so why not right. I guess. I just never thought then. Flashing doesn't really love disabled people back quite yet. So i thought it was always wanting me this thing that i loved but was never going to have any real access to it in that way so for me. It was really a surprise that mindy wanted to tomato because i always envied models. I never thought that. I could be one and so it really was sort of this magical thing that came together. Where many was like. I want you to be a part of the show. I think that you would be great. And so i was part of the show and then it was even cooler because it was a part like new york fashion. I got to be a part of that. And say like i modeled during new york fashion week and it was just like a dream come true but sort of gene that you never thought would actually come through. It's like one of those far off dream like have but you don't really now. There was a conventional runway oversee covert restrictions. Mean the everything is digital. So you'll walk in your basis and then where we tell us what you walk. There is a park close to my house. And so we went up there. And i walked down and really long roadway and i wore tommy hilfiger so i wore tommy hilfiger shirt and jeans and then i war calvin klein shoes and i felt so beautiful and he looked so beautiful. I've just got to catch myself. I said everybody walked where they were. And as i said. I thought everybody didn't work. And how we presume. And how a language up the habit and by mistake we use this language excludes and. I didn't do that on purpose but i wanna talk about that. Because that's what i did. So this event which is called runway for dreams showcases adaptive fashion and tommy. Hilfiger adaptive is one of the sponsors. But talk to us a little bit about what that means in about And we'll come back onto your style. But just as i picked myself up. Talk to us about what that can mean. And what adaptive clothing does and what sorts of needs it caters to and why in general. What adaptive clothing does that regular clothing does not is that it allows room for people who have like colostomy bags in places where there's no buttons or zippers. Which i personally love. Because i struggle with bone buttons and zippers. And it's really just what i think. Accessible fashion really is is the opportunity for every person who has to wear clothes to feel good and look good while they're doing so it's a lot of like you know extra openings no buttons zippers caused that fit over leg braces or arm versus you know. Some people need once leave on their shirts. Some people only need one leg or one. What have you and so a lot of accessible clothing caters. to specific disabilities. People within the community have also being able to have it be broad enough to where most people pneumatic or disability. Also where the clothes that was a rockstar guy that was part of the presentation new fashioned break and he has one and he was talking about half antastic it was to have this t shirt which closed with magnet so he could put it on himself and i think that a lot of accessible clothing is so much about independence and freedom and being able to do these things for our self. If you so choose you know. I think that there's something so beautiful about understanding that. There's nothing wrong with meeting help in getting help but also there's something so wonderful about having close it. We don't have to ask for help. But on and i think that a lot of times what happens with accessible clothing is that it often isn't also fashionable and it's like disabled people care about fashion to want to look like where we're in hospital gowns all the time. You wanna have something that looks fun and sexy in florida. Hey and what have you when. I do fit What i like the most about what i wore with. Tommy hilfiger and adaptive line in general is that i felt good in it. It wasn't that it was accessible. But i felt good while i was wearing it. Okay i wanted to stop by asking you about your style. I know that you're a fashion fan. Why don't you just tell us. I'm always interested to know what people's favor of clothing is in their wardrobe or just an outfit. That makes you hot dance. Ooh i have a few so. I'm a person who loves a good gene. I love a good gene like an acute shirt. Gene queen i love american eagles. Gains actually but I also really like dresses. I think that my style is is very much. Like i wanna be comfortable but i like sort of feminine type things you know. I love a floral floral of eighty-one instagram. And a floral. Yeah floral. I like a lot of cutler as well. I'm not wearing any right now. Which is a choice. But but normally i like you know a lot of color i like things to be like whimsical and and Different and also things that you know you might see in your standard like department store. That guy like the mix of both. I wanna just wear whatever makes me feel like i am my prettiest self makita. Self mysexy sophomore. Whatever self. i just think that whatever it is whether it's brand name or not. As long as i feel like i can put my best foot forward and like can get at least one compliment. I'm good to go to so much confidence. That i was talking about this with someone the other day that when you feel you're wearing something that know represents you or that you're comfortable in three really when you see it makes you smile you at. She faced the world in a different way. I think. I think confidence is deeply tied into the tools that we have. I guess in order to represent ourselves. I'm not saying that's the only thing. Obviously having ina confidences a thing. But i do think that close can be a powerful tool. What do you reckon i agree. I think that when. I put on something that i know i feel good in. I can literally face the road do anything. I think that the right outfit can really turn around your day. You know you can make like a have so much work to do put on a cute dress or like some jeans acute shirt even read lip for me edges transforms my mood and i think for a lot of my life like i didn't know how to face around without some sort of like inheritance security above my body so when i finally started to do the work of you know choosing to love myself even on days when i was just like i don't wanna i don't wanna do it today. I would put on something that i love and i still do that now. Put on something that makes me feel cute and seven and worthy not even of somebody else's attention but just my own and it's just that much easier to you know exist in the world and go out in public in handle what life throws at you especially as a disabled person because there are definitely some balls so it helps you really feel good in what i'm wearing. Can i ask you what the couples are few. So what do you need clothing and tell us about your condition. So i have several palsy. My form means that. When i walk i walk with a limp and full time walker so you will always see the length and it just means that i'm i right side. I have a sore reaction time. It takes me longer to do things on my right side. Like i don't have the same sort of motor skill. set. I don't have the same sort of movement either so like i can do this rate usually with my laptop but it takes longer with the right and like you know stuff like that so it's really just been like me having to adjust. I guess too. You know taking clothes on Longer do things than someone who is not disabled. Mike and i read talk about your book shortly. But i was just thinking about reading your book but also you talk about being in love pain you talk about growing up and having to take lots of rests and breaks and how annoying that is you know when your friend seemed to be moving faster than you. I guess but it's also comes with pain and discomfort. Right i mean even now i think. What's so interesting is that what would i can't walk long distances without taking breaks like i am the queen of a break like i have a lot of you know. A kid. Pain leg pain. You know standard stuff. But i think it's so interesting to me how he package the idea of rest or a package of grinding and larger goal bull culture because we always say gotta get up. Gotta keep going gotta push through sometimes pushing. It means that you're doing more harm to your body than good so for me. It's imperative to take rests and even sometimes preemptive breasts to avoid that pain in the first place k. Those something else in your book an skipping. Because i really want to impact lots of things that you have discussed and written about so beautifully fantastic but the pretty one but just on this. There's another thing that really stuck out to me. You talked about how in our culture the idea of taking rest or sitting down in particular. And you've written this wonderful about the chair and you'll cut a love affair with the chair but you talk about how the idea of sitting down is lazy or deemed lazy. Sometimes this idea of oh gonna get on with it and you just touched on it there. Talk through that i mean. It's just the so much in mainstream culture. That casually dismisses so much of the other. If you like isn't that is just so i hadn't upsetting just this seemingly simple thing the chad in the wiser lazy or whatever is why why are you lying around or sitting around and it just like this idea that you know i think about this like rise and grind culture and how it's like if we're not up and going going going and doing doing doing them or not being valuable members of society but we don't talk about the effects of that and how when you push body well beyond this limits. It's not like you're doing something amazing. What you're doing is hurting your body for later on down the road and i think that we live in a culture and mrs in part because of capitalism but we live in a culture that says if you're not up and going constantly you're not being a valued member of side. You're not doing what we need you to do to keep our economy. Or what have you afloat. And my whole thing is that he will treat rest to like. It's punishment and i think if we started treating rest like a gift and if we stopped pretending that people who don't need russ even though i firmly believe that everybody no matter your body needs rest are somehow better than people who do express them. It'd be a much better place. Because i think we're we are currently even especially with corona. I think that the forest rest has allowed people to reexamine the ways in which they've perpetuated the idea that if they're not constantly moving constantly going or if somebody else is not constantly moving constantly going. They're doing something wrong. Can i tell you a story about the forest pause which has absolutely nothing to do with this conversation. I think you'll find it interesting please. Do that was story in the guardian. I read yesterday. that orca. whales in the gibraltar strait have been carrying on in a very strange way. So orca whales that normally friendly to boats in humans have suddenly been getting together and harassing rights and like imagine this is of an ochoa crazy. So that all coming up the boats and then basically kind of shaking them and being really intimidating and scientists considering that. Maybe they're doing this. Because during the coronavirus pause when there was no traffic they had finally a taste for the first time in generations of what it was like to be quiet a not to have constant traffic and people in their way and they had time to rest. And now the everything's ten back on again they're really really pissed off in reveille. So i think that like it's wild sumit No plan in place and we're just still turning everything back on and being like it's time to get out and do work and be active again and i think that it's really still falling into those harmful stereotypes of what you most working. You must do. You must be in exists because that's what a member of society does and that's what you have to do as a person is just looked so bad because this is why people burn out and they booze the pool for anything they was because people were burning out well before corona and bernard after under the idea that now that everything's back to normal way must then do all the things we were doing before and not tanks and not realize that the people were working for and the people that we have working for us need those breaks and need that rest in need the ability to simply just be without having to be on all the time Let's talk more about your what. I came across it in a story in the new york times it was in june and it was titled disabled people close to and you talked about how slow fashioned spin to embrace inclusive adaptive collections. You right and that she wrote down this quote the so much of your work. I underlined read three decades. After the passage of the landmark americans with disabilities act disabled people want to be able to have freedom of self expression through fashion rather than accepting scraps from an industry that has been very slow to embrace on needs. Can we unpack that a little bit. Yeah i mean. It's a weird thing to like. I said earlier love something. That's not loving you back. Everybody needs clothes in the market. Is there the want is there. But it's just that people are so afraid. I think of even trying and messing up that they're not trying at all. And so what i said in the article out saying here is that i was talking about the same four or five brands in another article for glamour magazine. Two years ago You know. I think what i learned that the fashion show was that calls and A shoe company. Unblinking have accessible clothing lines. But i didn't know about it at the time of the land of what else i think. Maybe yeah they're resembles target. Tommy and there was kohl's right but we're not talking here about gucci annapolis. Heavy brands are carrying adaptive lines. It's not there is it right. It's not there at all and so fast fashion either. I'm no fan of fast fashion. Because i'm a sustainability worry. But you know we'll hmo zara and find adaptive lines right right and it's wild to me because a lot of these clothing brands that i love there quicker to design lines for dogs than they are little. And it's like. I was mostly research article i was looking and i'm like it's wild to me. That dogs have more clothing options than disabled people do. And that is this. That's another thing that is inherently terrible because it saying to a complete customer base who has the by close anyway and alter them that. We don't matter enough for you to try but dogs matter up sober and do that. Because that's somehow easier. And i think that what we have to realize that brands in particular need to remember it. People need close to and we're tired of having to buy something two and three times because we have to get it altered we have to do x. Minds thing after we buy it just so that it fits our bodies. And i think if you can't think about people as people at least think about money as your bottom line there's so much untapped monetary value in designing for disabled people. Because we need clothes and we won't close bill could and we don't want to have to beg the industry that care about us at least care about your wallet then because at this point i'm frustrated the weren't twenty twenty and we keep talking about all of these strides everyone's making but when it comes to disability those same strides aren't being made and i want to know why it is that someone like me. Disabled black woman can love fashion. So much and can see the value in the thing that i think is wonderful because it can be better is not also saying. Hey when me jump on the same train. Example is on that tommy hilfiger when they started it with runway of dreams for kids in two thousand seventeen is on me. You know see what causes talking about when they make accessible probing like. There's this thing that we're not doing that. They are and they see the impact of it and how successful has been why. Why can't i be like you know what. I would really love a gucci dress really. Love some balenciaga pants. Something like you know. Why can't i have that option to or like. Why can't i just have the option to have more options. Want more than what. I'm being given one of your lines that i also underline because this whole podcast is just about me underlining. That's because writer. So when i into be writers which is rare very excited and i just love you use of language. I think you've got wonderful. Turn of phrase. You really very beautiful. Explainer of difficult cultural context. Because it's so personal. And you just sparkle you're brilliant anyway. You a few options maine more barriers. I mean that's exactly what you're talking about right. I started by saying brands like gucci. Saint have adaptive lines and then you picked up that example. Is that what. If i want to get you justin. I thought tonight. Burke has been on this podcast and she has had a custom-made gucci dress. She worked to davos. It was blue silk and incredible. Now sinead book is. I think she's three foot five. That's how tool she is and she has a condition called contra plaza which is a disorder of bone growth right so she was talking about how before she became famous and was able to call up. Alexandra mccallion say. Make me a frock. She was used to in her young days buying children's clothes because they were the ones that sutatwo height. And she's like. This is absolutely absurd and depressing. I don't want to have to make stuff. And i don't have to be you know sent to the children's department. West styling is basically targeted towards you being ten years old that these barriers there. I mean absolute. I mean we for so many of us. I feel like i have privileges that i can make do with things more than a lot of disabled people but we can't just walk into every single store and going to a change room put something on a up. This is it. I'm just gonna wear this. Don't have to do anything else to allow was half to do something else too. And that's one barrier the other barriers. That's expensive when you have to buy something an ultra. that's expensive. That costs money. Then you have to budget and for those of us who just want to buy something once click. Where's the harm in that. And i think yeah i. I love amazing. Brilliant human and. i think it's got to be very hard for her in particular because it's like she's that example that people use whether like well we do this for her and i think what i always say when people are like oh we did this thing for you i would say okay but that's great but also what about everybody else because i'm not just trying to me the only one in the room. I want to be surrounded by people. Liz buildings in close at a party hanging out in all these spaces. I wanna i wanna be loved in seen not despite anything you want to feel like i'm well. We got one in the room. So that's all you need to do. It shouldn't be that it's just one of us are just two of us. Like i don't wanna be token. I wanna be somebody that is respected and cared for. In the way that non-disabled people get to be specifically in fashion. I think that you know fashion is so built on the idea of like exclusivity but there's so much beauty in making sure the you designed for all capable because more people are going to have your clothes and that access to other people who may not know it at all and so for me. I'm obsessed with bike christians. Yano and i'm obsessed with like caroliina harare and just diane von furstenberg and gucci. Obviously and like all of these brands that i've loved forever just but the ability to be able to wear their clothes would be a dream. Come true and it's just like if designers remember that they came into fashion with stories of her own trying to create things that made them feel seen and heard and understood. It wouldn't be so hard to make that leap to remember that. Disabled people also want to be seen understood respected in her and we want to share presser ourselves through closed. Because that's the magic of clothes that you get to share another extension of personality another extension of who you want to be you know. Fashion has so many opportunities or the into also have those opportunities for disabled people you talked about being seen. Let's talk about being cute tells the story of disabled and keep the hashtag. Yeah okay so i created is cute in two thousand seventeen which feels like yawns ago after a really long struggle with my body and sort of like being uncomfortable because you know disable bodies different and i didn't know how to compartmentalize that when i was in high school and struggling because nobody wanted to go to prom with me when i was in college and not going on dates like my friends and so by the time. Twenty seventeen around. I was feeling really good right body. And i was doing really well in my career and so i posted foresaw fees of myself when i was like hey friends surprise. I'm disabled and cute. Not either or both at the same time and then by left twitter later that week we went viral in the next week. It went sort of global and Yeah i think that's the story of the hashtag where it was. Just me celebrating. Finally feeling good turned into a place for other disabled people to do his name. And i feel very lucky because people are using it today. And i think that just goes to show that sometimes we need permission to ourselves and i was happy that the hashtag gave people that. Let's talk about your book here. I keep mentioning. It will share link. Could the pretty one. I read the book. Everyone can read it right now to get hold of it. You also have an audio book. I do say to ready yourself running. So i was like all fun. Allen did take you. it took me three days. I read from like turning to five. Pm eastern standard every day for three days. We took a bank munch breaks in stuff. But you literally built up a lot of Like you which. I didn't know about before doing it. They're like she literally told me the producer was like. You're going to burgle out in a need you to not be embarrassed about it and not like you know apologize while edit the broke out it's fine it's like wow just because you're talking so much yup and it just like pushes air out. It's so funny but yeah now cross was was wild. I felt like. I had to read it like i felt like that was a book where nobody else could do. Rich the justice. I think it deserved because his personal story. So like i feel like when i published you know a novel somebody else can read it but for that i wanted i wanted to for sure. Let's talk about the You write about some of the things that you love that make you you that bring you joy that things like eighteen pizza. Danzig 'cause lipstick and talk about how you enjoy these things in your body just as anyone else might but not in spite of anything and not because you are the euro title ix or bold. Let's talk about that like this idea. That is so condescending as people carry on. Yeah it's so condescending inside either. We discussed you or we. Are you know some of like farm. Inspiration porn is what we call him rig like people to make yourself so better about whatever's going on in your life and so for me it was imperative to be like no. I'm doing all these things in my disabled body. Not because i'm doing something despite it if i'm doing despite anything it's just despite your behavior toward my body league retorted. The way that i navigate the world So yeah i love all those things. And i think that i would love them regardless and that was my point where it's like. I don't need to think about what my life would be. Like if i wasn't disabled because i don't i i no longer care about being disabled as a bad thing you know like it matters to me. Obviously but i think what i wanted to show with. That line of that section of the book is that these identifiers matter. But i'm not doing anything. Despite them of doing everything in tandem with isles. I love this quote an actually detect whether this came from your book or whether it was from one of your articles. But you wrote. My disability is not a thing to see past but instead of to acknowledge and accept before able bodied people and myself continue existing at the same time in this world. This whole i separation and of somehow you mentioned tokenism before the way that mainstream culture keep separate anything. That doesn't of conform. I think it's such a is a terrible thing. I wonder why we don't examine it more as a society. And and how is that. We let this kind of cliche. Stereotyping continue what you've written a lot and thought about that a law. Obviously you even writing the book about the contempt that some people have for your buddy. Yeah i mean. It's it's i think what you because they go in the before times when i was traveling a lot. You know speaking events or what have you. I do like a wheelchair gate to gate because again. I can't walk long distances and my body. I tried it. My body was screaming. So i signed up for the assistance from that point on as i got busier and two people. Scoff scoff scoff. When they see me get up out of the boat to like from the you know when you go into their opinion to walk down or whenever i would get out at the front of european and walked to my seat and they would just scoff detonated. It then it's just idea. That's like either faking. Disability is not as bad as we're making it out to be and if it is considered legitimized they think only vote may have lost because of it and I think it's like either. They don't like nobody's because zero by discuss them or make them uncomfortable or make them feel their own sort of eventual disability. In some way. I think that that's really part of popular culture's problem because of the way we talk about disability and show his smoothie in film and tv. Which i also love and often critic took about. Oh is that white man in the wheelchair the white guy who's really kind of cranky and you have to feel sorry for him and he's in a wheelchair that you token disabled that's it and he's always some groans non-disabled doesn't see him that way and he's some desperate to be loved by her if he's loved by her he still doesn't feel like he's worthy in so he ends up before the movie is over. I guess just always always except for. I think i've seen one movie where he doesn't die but he makes it to the end and mike is alive before the credits roll. And i think that that's a problem because one it's harmful in like it takes away the idea or the fact rather the zo people have joined the lives like really do. I wouldn't be sitting. You're talking to you if i didn't have that. And then also there are more than just white. Disabled people in the district million are more than just white disabled men in a display community. But because we have these really bad scraps of really hard for movies people only think it can happen to certain people and they think they know what it means what it feels like to be disabled and even when they have it was movies they never cast actually disabled actors. So gosh as just quite the triple whammy and just like having to do the work of counteracting that narrative but also understanding that like some people are never going get it. And that's not something. I can take on for the rest of my life to reach the people willing to be reached and call it a day. How do you think fashion in particular can do better. I think that it's about making sure. They have more than one of us in the radka campaigns deserters who's always only one I think that's important absolutely make your clothes. I think accessible were moving at a place. Where corona virus should have shown the need for that you know but if it hasn't please make your clothes accessible but i mean even apart from the clothes make your runway shows accessible have disabled people in your own web shows like. Has there too when you post about. Things like social media like instagram and twitter and facebook put disabled people in those ads as well. Put us in. Your clothes tells the were worthy. Don't just tell us also show us. You know i think that for me. Fashion should be both sustainable as possible but also by want fashion to be as inclusive as possible. And i wanted to really examine why it is that we operate under the assumption that if you love fashion you look a certain way or if you love fashion you only need a certain things and we need to get like just sample to. It's not everybody. Everybody has bodies like that. And i think that while it does cater to the people who do those of us outside of that we love close to they managed manager us people with big boobs and butts or people with no buts no boobs or whatever. We all have a love for fashion. I think that if you can remember specifically to fashion designers if you remember how much you'll have fashion and what guy you into fashion and that desire to tell your own stories and they could change your make a difference also remember including disabled people in that. Want and desire is still doing that thing. You're making that difference and you're changing the game for the better and you're making people feel they when they wear your pieces and that's the point. Really you want people to feel good right so the only way you can do that is to be a part of the change. That's going to happen whether you want it to or not. So either you get on the train while it stopped or just watch it. Pass you by d. Think we're doing better feel like we certainly having more conversations about representation whether it surrounds is inclusivity or whether it's around odd know how racist fashion is or how everyone on a runway skinny wide or whatever it is. We're having these conversations. Do you think we're actually getting better and really making change. Or are we just. Because i mean i wanna. I'm a recovering pessimist. So i wanna. I want desperate. They were making change. But it's not fast enough. And so i think that because it's taking so long i can't really call it. Change as more just like a slog of things and people are doing the work. And i don't want to discount that but i do think that it needs to be moving faster than it actually is and so i don't wanna pray something. That isn't going at the reagan. I think it should be because the problem with that specifically is that all the tools are there. You know everything that people need is there. They just have to do it. And so when we have conversations like these. I think it's great but it does definitely need to be more action behind it instead of you know like lip service. Things like people post on instagram. Black lives matter. What this life manager. What have you and it's like that's great. Thank you great. I but also what are you doing. Three four and five one. What comes after that. Have you been doing with all of that. I'm in right now. We're having this conversation in the middle of hopefully long-term constant discussion and change around black lives matter around to stomach racism but it does feel like there's a lot of trauma being unleashed right. Now how you doing. I mean. I'm doing as well as you can be like. I think that. I'm i'm okay right now I did go through a really rough period of just like being able to do anything i being able to like. Talk to people about it just sort of like really struggling because it is dramatic. It's constant and i think because not enough is being done and we're having to prove once again that it by lives matter even though we've always known that they have it's exhausting And i try every day to find pockets of joy. Imagine really would have just been doing anything that makes me happy. I feel like i deserve. And that i will indulge in it because the alternative is just being exhausted and scared and tired and sad all the time. And that's just not healthy. I wanna finish talking on joy because a word the love and nevada and talked about joy and even to say it makes me file that something so powerful in embracing that concept. Unpacking it and centering. If you like like saying as you said. I'm gonna focus on that. I'm going to look for it and celebrate sir and obviously we can't do that twenty four hours a day and i'm not suggesting people could lift depression just by thinking alabama joyful but there is something i think very magical about. I think joy and gratitude. I've got a little book show to you. I've got this little yet. I book and i write every day three things that might be grateful in this book. I'm anna that act sands of it silly but actually it's fantastic if you feel crap and then you force yourself to think of three things that were actually wonderful. Even if one of those things is the sun came out it forces you to think differently right. Yeah absolutely. I mean for me like To get to the place of happiness that around disabled acute born. I said for things that. I liked myself in the mirror every single day and night. Different things just to that. I could keep going. And retrain my brain to go from looking at myself and saying negative. Things are things that hurt me or things that i thought. I was preparing myself for the world. Today i started saying for that. I like a met propel me for every single day and still does you know when i need the reminder that i'm worthy and beautiful in my body and over doesn't it can suck it and what kind of thing would you say i would say i'd be like oh you know today. We love your eyes and your nose and mouth and then you know your friends love you. Because you're loyal the next thing would be hey. I love your shoulders and your ears and your chest. And i love. You always check in on your friends and say i love. You always always three things that were physical men. One can though not because a lot of it was inherently tied to my physical appearance. So i spent so much time retrain my brain to remember that these things were beautiful also saying but also outside of your physical beauty. There are beautiful things about you as a person and so. That's how i did that. And then when choosing joy was like. After i got to the place where i didn't have to do before things every single day. It was really just about me telling my brain. You're also still about to be happy and you don't have to be yourself up for things when they're not going right or you don't have to be upset if you didn't get every single thing to do this you don't have to always be on and that was really just me sort of reminding my brain that like it's okay to be human and that rest and need that break literally physically but mentally as well. Because i'm very prolific person. And so for me. It's important to constantly be working and it's great because i do get a lot done but it's also like i don't know when to stop sometimes it's really just to me saying you know maybe choosing join today's washington around calms and you did five things energy. Julius like do the other ones tomorrow or just. It's okay not to work on. The weekends is one that i'm still working through. But yeah just the idea that i can choose happiness and joy in hope in the face of you know the world doesn't often offer them to me off bad okay. I told you that we're going to finish on the web joy but allied because there are two other words. The i want to mention we finished one because he mentioned it is hope so maybe we can end on that but the other one is effort. You talk about effort care and i feel got more in common than just being writers in terms of. I'm always working every weekend. I dunno. I really related to this thing. He said about effort this whole editor. If you have to make the effort to get where you get right. I feel like often we look at social media and it seems like people just sprang out of nothing and they achieved everything. And it's like no it's slog is taught to me about what what does it mean to you. And then perhaps i'll start with effort Effort jimmy by life in many ways is like the the active trying and failing. And it'd be hard and still you know pushing forward. Effort is why. I am where i am today. I think that some people think. Oh her enviros she got a book deal and it's like oh no ono sweet summer trial. That's not at all what happened. I was a writer before the hashtag hereto during the hashtag and writer after it And i think that like what people don't see is that it was just mountains of rejections and live constantly being like. Am i even doing this. Like what's the point and like. Oh my god and my agent specifically for the book he was like. It's gonna sow it's okay like i'm like all rejected it and like a union is dan. People are counting on me to do this thing and and really it was wild because while i was writing it i was so concerned with the fact that i couldn't also put out a weekly essay to keep people interested by constantly mike. I'm writing. this book could also. I don't. I don't have the time to write essays being. That was wild to me. Particularly was that. I still did it. Like i still. I was writing the book and still trying to turn out freelance pieces. So that i felt like my audience wasn't going through back going. Oh she's not being productive. We're done listening to her untidy writing the book would not recommend that it was too much work. I spent too much time stressed out but for me really effort every single day and saying to myself. Even when i don't want to today we're going to do these things that we don't want to do because we know there's going to make us feel better in the long run and so effort really saved my life in so many ways and it's not easy work to love yourself. It's not easy work to get out of bed in the morning. But i promise you that there will be a part of you that feels better and if we can balance that effort with tangled arrests that we all need in not just physically mentally. I think that that's the case. It's like it's difficult. Isn't it to navigate through that and find that balance. Yeah absolutely and for me like especially meant to. What i rona was doing staycationing at a hotel. That's in my city. I live in buffalo new york while live near buffalo. New york lockport took vacations at the hotel like i. Would you know book a hotel room for three days in a bed. It's bigger than my regular one. And i would just relax no work Some of that would do work. But i didn't feel so beholden to the same sort of clock that happens in the regular twenty four hour day. so yeah. I think that it's very imperative that we take rest both physically and mentally and that we give ourselves the effort that i know that we deserve know you deserve the effort it takes to find something about your day that you took joy in the effort to do the. You always thought you could you but you just didn't think it was possible for me that's starting taking acting classes. Guy took my. Yeah so. I just started taking acting classes. Because i figure why not. It's something i always wanted to do in life is too short to stop yourself from trying to achieve regime. Just because someone tells you that there's nothing therefore you will all right the roles. I wanna create and go from there. Just keep working at it every single day. What have kia ida want. You'd have to but because you had to talk to me for one and fifty hours we're gonna end and i on that beautiful word. Hope which i have heard is your favorite word. Where do you find hope. And what do you hope for the bat at the moment. Ooh yes hope is absolutely my favorite word in the world. I love obsessed Right now i find hope in my friends. I find a lot of hope in my friends in terms of just being able to like lean on them and know that i have people there who are literally going to hold me up when i needed her. You know b shoulder virtually. Now's can't see each other to cry. Honor like whenever. I need a pick me up I really hope who about social media. Which i know is while because it can assess pool but the way that i've been sort of lifted up in champion on twitter. Instagram is a dream for you and a gift. And i'm very grateful and i'm hopeful really just about the world of entertainment because i'm bursting into a dime you know. I wrote my first movie in hopes lead monday written it. Yes i've written around so just hopeful about the areas of the world. I wanna be a part of. I've been doing my best to make sure that people like me are seen. Because i'm really thinking that people in this current time our finding new and creative ways to get what they want out there and there isn't so many ways that people can shut doors because if his shot doors traditionally you can go online and do it that way and i'm just really hopeful for a future where the things that we love like filming tv in fashion in particular will grow and change and be better. Because i think the world can be better we start listening to the people in it. I'm very hopeful that you know we live in a world that will allow change and growth and beauty within it. We just have to fight for those things and stop feeling like we. It's just impossible like it's really about betting ourselves and My birthday saturday. So i decided that my twenty nine years betting on myself and me saying yes to myself. I think that we are so close to living in a world that says yes to itself and says no to raise sexism homophobia abe liz. What have you any yes to a world where everybody is included and everybody manners just fine. Thank you for listening to wardrobe crisis to learn more about our guests and the issues that we've spoken about today hop on over to my website. Which is clamp press. Dot com foods slash podcast. You can get in touch there. And i really hope you will. I'd love to hear me and you can also find links to my social media and finally if you're enjoying the show please head over to itunes and subscribe. You know what they say. I best dressed subscribers a festive. Find out when there's a new episode and it also helps other people discover wardrobe crisis. So i'd love your help with that. Because the more people switch the better music by one tank. She recorded this special acoustic version of the cost. I love you which somehow glorious heights album especially for wardrobe classes. How good is that and keep one tank mall. Love you enough you guys. I love you view the.

tommy hilfiger mindy kia brown mindy shaya mrs press jillian mercado lucie jones Gene queen new york gucci gibraltar strait Instagram glamour magazine gucci annapolis Keo tomi cfda contra plaza Alexandra mccallion
Full Episode: Friday, May 1, 2019

Nightline

00:00 sec | 2 years ago

Full Episode: Friday, May 1, 2019

"Get cashback anytime anywhere in the racket inap- nap racket in is a free member base. Loyalty program that lets you earn up to forty percent cashback on shopping it over twenty five hundred stores simply shop online, and you'll earn a percentage of every purchase you make every three months. Members will be paid in the form of a check or the papal sign up today at racketed dot com. That's our AK U T E N dot com. Good evening. Thank you for joining us. He's a quiz show legend the man, we buzzed in with every night. Alex trebek's sitting down for his first television interview since sharing his battle with cancer, a disease that has touched the lives of many. In the master of the boom sounds like it's going to be fun in control. Get forty sophisticated ballet music hob in seemingly all knowing. What is destiny for thirty five years in nearly eight thousand episodes, Alex trebek's has been the unflappable host of jeopardy. Making him one of the most enduring recognizable figures on television out gum, America's favorite answering question game jeopardy, even holding a Guinness world record for hosting the most episodes of the single game show ever. Let's have some fun. Here comes the jeopardy round. But just two months ago. He shared this heart. Breaking news just like fifty thousand other people in the United States each year this week. I was diagnosed with stage four pancreatic cancer. His announcement was classic for Beck confident. Humorous poised I plan to beat the low survival rates to sticks for this disease. But as he told Robin Roberts today in his first interview since his diagnosis Bedlingtons disease has been a struggle. How are you doing? My oncologist tells me I'm doing well, even though I don't always feel it. I've had kidney stones I've had ruptured discs. So I'm used to dealing with pain. But what I'm not used to dealing with is the surges that come on suddenly of deep deep sadness, and it brings tears to my eyes even sharing some of his lowest moments chemo affects people in different ways. And people have to understand that. And there's nothing wrong with saying, hey, I'm really depressed today. And I have no idea. Why why am I crying today? Been there done that for trebek's fighting the disease means trying to stay positive while undergoing treatment like go in. And I sit down I joke with the nurses. And I'm there for an hour and a half while they inject all this stuff into me. And then I go home, and I have a good day. And then the next day for no reason that I can fathom it turns south on me. But that's okay. You have to deal with it. Wh-? What am I gonna do? Pancreatic cancer is one of the deadliest forms of cancer with the five year survival rate of just nine percent, all cancers can be deadly. But pancreatic cancer is particularly bad actor, basically because of the location of the pancreas in the body. It's kind of hidden and concealed from spot where it can be felt as the cancer grows and typically, it doesn't produce symptoms until it's very advanced took the lives of tech tight, and Steve Jobs singer and civil rights activists Aretha Franklin. Little house in prairie star. Michael landon. Hey, phony star, and perhaps most publicly actor Patrick Swayze who went from dirty, dancing heartthrob. Nobody gets paid. To being ravaged by the disease, how much weight did you lose drug by twenty pounds in the blink of an eye. And then when you see it in the mirror when all of a sudden, you're the pull you is down in the bottom, your eyes, go yellow jaundice sits in and you know, something's wrong, he spoke openly about his battle to Barbara Walters in two thousand nine. I don't know. I will be so either truthful or stupid as to say, no. But then I immediately when I say that I have to say, yes, I I don't know what's on the other side. I love you lady Swayze died less than nine months later. But Alex trebek's hopes to beat the odds and join survivors like supreme court Justice, Ruth, Bader Ginsburg, who was successfully treated for pancreatic cancer in two thousand nine I've had so many contacts from people who have survived cancer for ten years twelve years fourteen years. I am now a thirty day cancer survivor. I'm going to catch up to those other people. Sure back has received an outpouring of support from others whose lives have been touched by cancer, pancreatic cancer doesn't discriminate. And so today, it's Alex trebek's. But tomorrow, it could be someone that you love in Jacksonville, Florida, judy's Telo knows the grim realities of the disease. She was diagnosed with pancreatic cancer five years ago stage four is is a death sentence. The sixty nine year old grandmother undergoing treatment for stage for cancer recently wrote a letter to the trivia show host. Amend? She calls a friend at her home every weekday. I just know he's fearful, you know, deep down inside. He's he's terrified. I know that she says she hopes to encourage him to dig deep into his faith Ivy league. The only reason I have been able to to beat the statistics of nine percent who live five years from diagnosis is my faith in God and my positive attitude. Well, the cancer is now spread to her lungs. Judy remains hopeful doctors say one or for biggest tumors is almost gone. It's a miracle. It's just a miracle. Desk, you might just be another medical miracle. I definitely don't take things for granted. In two thousand twelve. She was diagnosed with stage four pancreatic cancer while raising two young boys is completely devastating to think that I possibly can lose my life to this. When I told people that I had pancreatic cancer. The first thing they tell you is that I'm so sorry. So they've already kind of put you in the grave her tumor was inoperable her treatment was aggressive. I ended twelve rounds of a pretty intense chemotherapy, it's now six and a half years in remission. The fifty year old working on the sending vibes of hope here track. Running an open letter to the game show hosts that went viral, I didn't choose to get cancer. And I didn't choose to go through this. But I do get to choose my attitude, and I she used to be happy socks for back. Go kick cancers, but many people who are living with cancer say that. That it was only when they were diagnosed that they really appreciated the preciousness of life for brecca's continuing to lead as normal life as possible in right now that means presiding over one of the most memorable seasons of the show ever with James host Hauser racking up win after win quick on his feet quicker with his buzzer James was Paul revere. Yes. Hose. Hauser's run is reminding many people of the all time champ, Ken Jennings. I used to be Mr. jeopardy, but no longer Jennings hose, the longest winning streak on jeopardy from his time this show back in two thousand four what's an elephant sale. You got it. It's really an honor to be compared to Canada. All. But I think it's interesting because we have such different approaches to the game whose Houser has won more than one point five million dollars. So far jeopardy Jane's. How was it for you? As the host. It's exciting. It's fun. I watch it every night and like most of America, he has forced me to change of you that I have held for many years. And that is that the Ken Jennings record would never be broken. You love this. It's exciting. I mean, our ratings are great thanks to him. But everywhere I go people are talking about him for bekker's playing the be back at the podium in September. When the thirty six season of jeopardy kicks off. I have managed to receive so much love from so many people and quite often. You don't get that during your lifetime after your past after you're dead. People say, oh, he was such a good guy. We really liked him. But I'm getting that all before that event. So it makes me feel really really good. We certainly wish him a speedy recovery and up next the model Turney heads with our strong message of inclusion on the runway. Simply safe is award winning home security that knows it feels good to feel secure in your home lizards blackout burglars. Simply safe protects you through it all twenty four seven try simply safe with free shipping and free returns. You'll get a sixty day risk-free trial to order now and have your home protected within a week. Go to SimpliSafe dot com slash now. To get started today. That's simply safe dot com slash now. Be sure to visit the site. So they know we sent you get cash back for shopping. You were already going to do racket in is a free member base. Loyalty program that lets you earn cashback on shopping it over twenty five hundred stores like Macy's best buy Nike and more. Shop online internet percentage of every purchase. You make up to forty percent cashback every three months members are paid the pay pal or another method. Sign up today at rackets in dot com. That's our. A K U T E N dot com. We only Anderson breaking various pushing to level the playing field for faces of color on the catwalk. Speaking out about her personal struggles in the business and how she's helping redefine the standard of beauty. Here's ABC's Zachary quiche. It seems like the sky's the limit. Julio me Anderson. On the edge of supermodel stardom. The twenty six road has his stabbed herself as a disruptive force by being unapologetically different. She's one of the faces of Janas groundbreaking Fendi makeup line in rock the runway for employer Omani, Tom Ford and Tommy hilfiger Leoni recently earned her wings being named one of Victoria's secret's angels, putting her in a class with people like disaster Boone in Heidi Klum. Glad the stay. But beyond her beauty. The Yomi is a woman on a mission to level the playing food for models of color when it came to speak up about my experiences. I knew I had to do something that's even talking to myself who in this industry, and they don't really have a voice using your voice to influence an industry where eurocentric features have long been the standard of beauty. It was very normal to be told if you're a go if not all that's unprofessional. Can you straighten out your, hey, even gods with like loose cows with made to chemically straightened ahead, you ever feel that you being hired as the black girl is that a constant thing. Definitely drake. You're taken the token taken is still something that the fashion industry needs to work on. You can't see a campaign, and we'll be an array of different women, but it will still ways be majori white women. I like it when I go and set on I'm the only black person. Full stop. They believe by hiring a darker skinned black woman or a black women in general that they are marking off that box of diversity grew up in London. The daughter of Jamaican parents she was just fourteen years old when a talent scout stopped her while shopping newer home. I had read head Lima scar fl islets, really like cool when this guy came up to me and was like, hey, have you ever considered them all link, and I was just thinking stranger danger. Why did this mama? Take photos of me. I was assigned by kind of thing. Like, no, thanks. But in three months, they somebody else from the same age as he came up to me. And I was like, okay. Maybe I should just give it a chance cool them or went into agency fake Gucci belt in into. Stiff poses as well. When I was doing my code awards whatnot by still manage to get fine. I was like, wow. New on the scene and traveling the world as a teenager Leoni was in for a few unpleasant surprises. All I need with America's next. What do I really really thought? I was about to the like, you know, running into this gloss house for fashion week having little pillow fights with my roommates where in cocoa pajamas. No. That was roaches different stores. Yeah. It was a different story. I thought it was going to be so glit- seeing Glomma and all this. But it was the complete opposite early. On Leoni says she had to navigate working in a predominantly white industry. Very normal TV told by agents of because don't go into a costing off to a block Moto because they might get you confused like this was the language that I kind of grew up learning when I first entered the fashion. Industry Leoni says star lists oftentimes aren't trained to work with black model had my. Incident backstage where a makeup bar said that she could do my makeup. She had no foundation shades in my Carla. She was trying to like do some remixing of Michael white shave with like a Brown I shot, and I'm just time to and I'm like, you're like d you actually have foundation for my skin tone. She said no inside. I just felt like oh my gosh. Believe this is happening again today, bringing news the modal survival kit emai- signature someone experience with block stint despite the risk Leoni is using social media to shine a light on what it's really like behind the scenes from models of color. This thing is a lifesaver as highest every time that you kind of neat retro mak-. Bring your hair oil if you guys, please. The longest time. I felt like if I spoke up, especially being a black Moto, the I would get labeled they stereotypes of being Deavere been aggressive of, you know, not knowing your place. So I was scared. She's really taken her physician and her privilege, and allowing that beauty to translate into talking about real issues. So much to Niamey Campbell Iman Tyra banks all broke barriers now. Leo me in some of her fellow model say they're trying to take it a step further model and activists ebony Davis giving this passionate pedic's tongue. Inclusion doesn't just mean. One token black model, I don't want to be hired. So I can fill an HR box in two thousand seventeen when Yanna developed a makeup line called Fendi beauty. She called the OMI riana didn't just shake the table. She flipped it over destroyed it and threw it out the window. So I think that santee beauty has completely changed. Everything Finci is now one of the hottest beauty brands catering to women of all skin tones there. Fifty shades of foundation often selling out your two face offense. Right. I mean, it's a it's a big deal. I realize this is going to be a huge moment. Not just because it's Riyan releasing may cut. But because of the message that he's trying to set into other pe- bronze to that. You don't have to have the European standard of beauty. Be the face of a makeup brand. Are we seeing something happening in the business right now? I feel I feel like yeah. Black girls. I think that we all making steps when it comes to color ISM. But I still feel like the general consensus is still dot light skin is seen as more expensive on more luxury on talk skin seen as like Ubben and cool. It's just a an who is in fashion. Now in fashion is not Leonis only gig. She's launched her own blog for women's issues called lamp, which stands for Leo me. Anderson the project the purpose, I wouldn't see fashion as a way of speaking people on talking about important issues. Such is Forty-five SE say these from the new collection, which we are shooting today before I fly back to London clothing line that Leo designs markets in even steps in the model isn't just the Cleveland Brown. It's brown. Real message in a row ethos aimed at celebrating women on women who have something to say that might go to the status quo provocative sweatshirt was worn by iana at the 2017 women's March. In New York. That was such an insane moment for me it literally sold out within twenty four hours much more than a pretty face Leoni has become a bridge for others who need a voice, what do you hope to do for the next generation of models in general, but young black women in particular are not they all value. I want people to see me as someone who was unapologetically themselves and was successful. Like that is why I think I've been hit to do for Nightline xactly in New York. And finally tonight the stars coming together. To celebrate the students reaching higher in their academics. You're looking at the future a sea of high school students some first generation some from low income households all proudly showing up their commitment to pursuing a higher education and wearing their chosen college cones. A celebration that included TV host Conan O'Brien and former first lady Michelle Obama. What you ought to understand. How many people have your back? It's not the failure is the ability to bounce back from that failure. I came from a family of five, and I'm the youngest L the the first to go to university straight out of high school thousands of young students cheering one goal. Good for them education has the power to change not just the individual but entire families. It was a late writer Napoleon hill who said great achievement is usually born of great sacrifice, and that's Nightline. You can always catch full episodes on Hulu. Thanks for the company America. Good night, alarm panic. There are dozens of words for fear, but just one for exceptional home security to stop beer at your door. Simply safe. Simply safe is twenty four seven protection for your home with no contract. No hidden fees and fair, honest pricing. Simply safe is offering a sixty day risk-free trial that includes free shipping and free returns. Go to SimpliSafe dot com slash now. To get started today.

pancreatic cancer cancer Tommy hilfiger Leoni Alex trebek America United States Ken Jennings Patrick Swayze Julio me Anderson Beck London Robin Roberts Michael landon jaundice Ivy league Mr. jeopardy Canada Conan O'Brien Barbara Walters
Quickie: Trendy or timeless?

The Minimalists Podcast

07:21 min | 11 months ago

Quickie: Trendy or timeless?

"Arrests. Do, you feel aspects of the minimalist aesthetic creeping. Are Into Trendy clothing, if yes, how so so as minimalist style? Creeping into the trendy. The trend. Not It's it's. It's moving more away from it was trendy for a while, but now I look like Kanye West and like the minimalist house, and that seems like very trendy to me. A few brands like Jerry Lorenzo at fear of God kind of does that where like his essentials launch basically like very subdued type text and stuff, and I got pregnant, minimalist vibes or Scott Disick as a clothing line. That's basically blank, t shirts and hoodies I mean I. I think that those things will. Are Bit more timeless in the sense like your. Riley James Dean for example. Drop them back in the thirteen. Hundred's like he's GonNa look weird, but yeah, for the last year for for the last fifty years in the next fifty years like it's going to be in style so i. think that in the sense of trendy being something that's ephemeral. It's less ephemeral minimus style is. Is less ephemeral, but I think that EXC certainly can be trendy right, but what I'm saying is that many of the trendy things that you feature on your account? For example they have at least especially in the last two years or so have really moved away from a minimalist aesthetic and toward a more I. There's there's retro aspects of sort of the chaos of the nineties. Nineties that it's in them, and then there's also something new. That's there as well, but it's a lot of colors, a lot of taxed and weird places, and it's not minimalist. The same way that I think of like Kanye West Mansion is a minimalist matching. It's very intention I actually look at this time I. don't see that as being trendy. Yeah, yeah, it's Yeah I. I don't know man. It's weird. Yeah, because there are. There are a very minimalist houses in Los. Angeles General that were built back in the fifty sixty seventies. Yes, that Maud type. Yeah, exactly that totally that totally look trendy, but it's, but it's Ben. Trendy, though for the last fifteen years friendy, coming back away right? Yeah, maybe which is actually our last question from shadow. why do we see some clothing trends? Come back into style while I think what. Hopefully, the charitable view is we look to the past and say. Let's carry forward the things that we would. True Religion Jeans. John. So the mid century, modern is a good example that in mid mid century, modern homes like that aesthetic became. Fashionable again invested it did lend to a particular trend, especially in the teens and specifically of the last decade and we we saw it and people started selling it. West Elm had their mid century modern. Whatever, but we see this enclosed as well and my. There's some sort of infinite. Regressive loop because. The things. It came back into style like the eighties came back in the south for a few years, and then it was portions of the eighties, and then the nineties and then like. It was recur. Because then we'll go back and be elements from eighty three and the ninety two, and like it became attenuated each time, so that like. Tommy Hilfiger came back into style for six months. Whereas in the nineties were in high school. It was in. It was in style all highschool I Tommy Trinity all the time. We're in high school. Then it came back for six months and then it's gone again. Yeah, I, that has something to do with our access to immediate media. Right so yeah, yeah think. And it, but it's also. Influenced by. The word hate. I think influence hers. I mean people that are seen as icons definitely drive some of that the people that. I keep talking just obsessive Justin Bieber nobody's just very prevalent and so culture like your. He started wearing this dummy pants that like have a super low crotch. Right ever on what those are called, but people started wearing those like right, really unattractive type pants. When people like that are start wear things they choose. They get to dictate kind of what the culture sees as fashionable. And nothing sinister, or it's nothing I don't think planned, but it. It is driven by our access to those type of people that have a ton of reach. And we look at those people as you cool people, for whatever reason and this is the this is what was different from the the James Dean's or the the Malcolm X. or whomever was cool back in the day. There wasn't a shortcut to be cool like them. You couldn't put on. You couldn't put on the white shirt and jeans and be James Dean. and. It would look it would look silly. And now people feel as though they can put on the drew shirt, and look like Justin Bieber right and I. Think about that is like. I get why we say. Some of these people were are are cool, but the coolest people I know. Are People like Leo Balata? Song us in our first documentary. He has six kids and he's. He's like ultra minimalist. He makes Ryan me. Look silly right one shirt for each kid. And He's a minimal condoms for sure. But yeah, and so he he's like literally one of the coolest people I couldn't tell ya single brand that he he wears, but he's sort of embodies cool, and it doesn't matter to me what what what he wears. There's no shortcut to be likely Oh Balata. The the the most direct path is to meditate for an hour a day. Shave your head. Yeah, right daily and to to be silent. Most of the time is an interesting. How some of those people just? It seems like naturally. They're just. Cooler than everyone. Yeah, what is I? I want to tap into that. Yeah, although I mean Justin Bieber Is I get it I? I've been in the sauna with him before. He was the only other person there I walk in this room like that sure looks like. Oh That's just the. We're the only two people the Russian Bath House, which is not far from here, and and he does a few things really well, he's. He's really good at hiding like even in plain sight, he's able to hide really well, and unfortunately like you said he couldn't just go to a church in Arkansas or wherever because he would be mob. and and so there's quite the burden there as well so I think there's an extra layer of cool that we sign to someone like that because they're forced to. To learn these weird sort of tactics in order just to be semi human, they're not human to us because they're not treated like your average human being, and it has got to be a difficult life. I wouldn't wish that on on anyone. Awry. We hope you found value in that standalone quickey episode. If you enjoyed it and you want more Ryan and I, record a long form maximal episode each week over at the minimalists private podcast, find all the details and all the good stuff including additional private podcast episode every week over the minimalists dot com slash support.

Justin Bieber Riley James Dean Kanye West Ryan Kanye West Mansion Tommy Hilfiger Jerry Lorenzo True Religion Jeans Scott Disick Leo Balata West Elm Tommy Trinity Maud Russian Bath House Arkansas Los John James Dean. fifty years six months
How To Generate High-Value Leads On LinkedIn

Accelerate Your Business Growth

39:00 min | 9 months ago

How To Generate High-Value Leads On LinkedIn

"This week at macy's it's full on fall in. We're so ready for it with the latest trends for cool and crisp weather ahead, sheep black and white styles will be your go-to classic plaid's feel fold and put together and so many bright hues add that extra pop to any luck plus you won't want to miss new arrivals from your favorite brands like ink Calvin Klein Tommy Hilfiger and more now at macy's and star rewards members earn on every purchase except gift, Card Services and fees more INFO at macys dot com slash star rewards. Welcome to accelerate your business growth with your host Diane. helbig. Diane is a leading small, Business Development and leadership coach author and speaker who is passionate about sharing valuable ideas, tips, and techniques with business professionals. Worldwide Diane brings you the world's experts and gurus in all things business whether it's sales structure social media planning or plateauing guests bring their expertise and energy to each episode. When growing your business, your focus accelerate your business growth is the show to listen to. Got a topic or guests suggestion let Diane? No. The goal is to make sure you have the information you need to move your business forward. Thanks for joining US settle in and enjoy. Everybody. Thank you so much for joining me. Today's PODCAST is sponsored by DOT com. You probably know that audible dot COM is a leading provider of audiobooks, but you may not know about all the other content they have for you to enjoy. So we're offering you a free trial, you can go to audible trial, DOT com slash business growth sign up for the trial and explore I think you will be amazed at what you find. Over the past couple of years the accelerate your business growth podcast has gained recognition as a great resource for small business owners, business leader sales professionals at, and that is because of the guests these are people who have expertise in a particular area business. They join me for conversation where they share that expertise with all of Yale. And, today is no different. My guest today is Matt Kark. That is the founder of the virtual edge and CO creator of the rainmaker system. An online marketing system that helps coaches, advisers and consultants get two to five times. Hi I'm sorry. Let me start that over again. Two to five high value leads per day from Lincoln without paying for ads. and His business partner have helped over a thousand businesses in seventeen countries grow exponentially. There's three step approach places human connection at its core paving the way for a new wave of lead generation marketing. Virtual. Edge is a multimillion dollar company and they have helped their clients grow to six and seven figures without paid advertising. Which I find fascinating, which is why wanted out to be here today. So thanks for joining me today, Matt. Thank you for having me on. I'm excited to be here. I am thrilled to have you here and I saw this subject is so fascinating for me because I. Feel like I. See a lot of people doing things incorrectly unlinked in and like especially now that we're in the situation where people can't be face to face. Right. So this you know human connection at its core, it is interesting for me but. I want to start with if you would define what Yael believe is a high value lead. Yeah, brilliant. I love that question because most people Wayne, they say leads and especially on. Lincoln. They talk about connections and they talk about how many potential people you're going to reach out to. But that's not really elite. That's just the beginning part of the process. So for me hide that you lead is somebody that has gone unchecked profile. That has been specifically targeted. You've had a conversation with them and you shared with them. What results you can help people like them achieve they say, yes they're interested in talking and you get an email address himself a number that's what I consider lead. And at somebody that is going to be that's lead first of all but a high value lead is someone that you're selling something to fall. You know at least three thousand dollars. Okay, that's interesting. Okay. So that's sort of the benchmark then. Yeah clean okay. Sell. It fit based on that it feels to me like knowing your ideal client is really really important. So you could differentiate between high value lead someone who just might be a good connection for you yes. So. Will you talk some about I? Mean I'm all about defining your ideal client, but for the listeners, will you talk about why that is so important? Hundred percent and you know like you said I mean it's one of the most important things that you can actually do right and. Getting clear on your ideal client will determine a couple of things if it's like, maybe I can take a step back. If you're trying to target everybody, it's very difficult to create a compelling message to get out into the marketplace. Because you don't know what they want and what they're trying to achieve. So if you get laser focused on an ideal client and instead of Trying to use a shotgun from you know five hundred yards are a thousand yards, use a sniper rifle and you're going off to that one ideal client. You can dive deep into are as a person. Instead of just thinking of them as. A prospect potential clients you dive into who they are as a person. When you do that, it allows you to understand who they are and what they need and what the core things are that they're really excited. And the things that are actually going to be excited about buying and spending money intended conversations, and once you do that, you can then just go and find more people like that. You, see for a lot of people that we work with you know they don't need to have forty fifty clients a month. In fact, most of the people in order to get to six and seven and eight figures, they need three to four clients a month. Right, so it's not like you need a ton of clients to be able to generate massive results. Okay. So I love this idea of getting stuck with they are as a person. And I feel like there's people listening who are thinking. Okay. But. If I'm selling like beat be like consultants that that deal with businesses. Does that still told trial. Absolutely one hundred percent because if you're a consultant and you know mean that's what I do and that's a part of our business and a lot of. The companies that we work with our consultants as well. So even then the most specific, you get around few years targeting and what sort of results you can help them achieve the easier it is to reach these guys. Now the mistake that most people make is they go in and they say their business consultant they'll say I help businesses grow right. Number One. What. Kind of businesses who you talking in the business? What are the big problems they have? What sort of growth can they achieve and what sort of timeframe? You know when you can clarify that that's when you're marketing doesn't seem so pushy in. So spammy bed, it actually allows you to attract more of your ideal clients then. Go out and having to look for them all the time. Okay. So this feels to me like. Something that that I'm a huge fan of which is doing discovery. Knowing yards right knowing your ideal client with Ben. Not. pigeonholing people. Reach going I can help you solve a problem until you know whether they have that problem. Absolutely but isn't that just the sales process but? I think we get circle you know typical accumulates we over complicate staff to the ends degree right To sales. Price. Figure out you WANNA talk to ask him what they. Don't to sue moss. Their problems are often what they bums on cheap is good for them. So the reason why I laughed as because. Yes, I completely agree with you and yet there are so many people not doing. Absolutely I mean, we call it market research, right. But honestly when I look at and we call it market research, it's the same questions that I ask when I do a sales coal. Yeah. Right. Right because. You can't. Assume. So. This is what I finally desert people. Decide that This is their target market. Totally you know this is my ideal client is now and then they just send these messages these like connection requests. About the really long and are about what what they can do. It's like they're assuming that the person reaching out to needs of wants that thing before they even know. Anything about. Hundred percent hundred percent and you know one of the big things that we do with our with our clients when they come in and work with US and interesting enough. It's one of the things that gets the biggest and the best results the fastest. I had an I had one of my clients lost weeks share with us that she ran the exact process and I'll share with you what it is in a moment. and. She got two clients onto to potential clients onto a coal. She spoke to them each for fifteen minutes and she generated ten thousand dollars from each one of those clients. That significant. Twenty grand in half hour. You kidding me. That's fantastic. Okay now. They gotTA share. You want the secret sauce now is that what you're saying? The. Here it is. It's this magic formula, right? It's Super Secret I. It's called ask people what they want and give it to them. That's such a crazy idea. Let's. That's not yeah. Yeah. So what we get people to do is reach out to people. Awesome. If they can jump on a call with them, do some market research, they find out a bunch of their problems and what they're going through and with L. to make you want to get to and then at the end and make an offer, right? If it's a good fit. If it's a good set. Oh my gosh. Okay. Can we talk about that for a second because this is where I think a lot of people fall down that they think they have to make a good set. So. So yeah talk to me about. How they figure that out and then Walking away. Yes. There's a couple of criteria that you want to look for. Right. The first thing is defined what an ideal client is for you. What sort of income they're making, you want your demographics and your psychographic. This is pretty standard stuff in any sort of marketing right now, you don't have to dive super deep down into it, but obviously, the more the deeper you go the the bitter it works. But if on a basic level, right if you can just say, right, what industry are they in? What is the job title? If it's relevant what sort of revenue are they're making? Do they have a team or not just your basic qualifying criteria and then you want to figure out you know, are they are they going to implement what you do so in the? Case if you're a coach consultant or advisor other people working with cultural, are they going to be action take? Are they going to be fun to work with? Do you like the person? You know it's just one big thing like do you like this person you're going to be working with and you know Chris too often people say, yes because they need the money, right? But you know you really want to enjoy it and the question I always ask is. Would you be able to give a two hundred percent guarantee that. If you worked with this person and that was they situation that you could get the results that you can help them achieve the results that they're looking to achieve. and. What that does is that makes you take a look at, do I really WanNa work this person is it a good fit? Because if we are taking a look at that, right, you also have sorry if you also want to have your list of people, you'll say no to. This is so important. Okay. Yeah Yeah, yeah. Talk about that how to figure that out. Okay go look at all the previous clients that you've worked with that you've hated. Those common attributes and both of the things you'll start seeing some patents forming right those are the things that when people. Come Up. When, when those guys actually come up, that is what you'll see is you're going to be like I don't want any more of those thanks and so just had that list as well. So as you going in you talking to people and you've got on on in front of you got crew, will you accept and who will you rejects right make sure you're looking at both of those at the same time. I love that that that is so dead on and you're so right I mean people take business because they need the money but then It's awful for everybody nobody wins that one. Yeah and this we've old done it. All done. Okay. It's one way to learn. At the. That's true. Yeah I mean it's not a great way to learn, but it's one way to learn. And at the end of the day, it's like if you're only working with people that you love working with, they love working with you and you can help them get results they're going to pay you more money anyways. Right that's really where you're gonNA make the money. Yeah and it's more fun as well. Like I. Don't want to be struggling I don't want to be struggling working with people I want them to the I wanNA love the process and I want them to get big results because then I can go look for more people like that. Right. Exactly. Yeah. I'm totally with you. Okay. Take a sponsor break now. So the thing we can just continue the conversation. About. Accelerate your business growth podcast is happy to be sponsored by audible DOT COM. And while audible dot com has thousands of both titles. You may not know about the other content they have like podcasts and ogle originals and guided meditations and more. And for me I would say there's a couple of things that I just love about one is that I can access that. Different content all in one place. So I don't have to go at different platforms go onto different programs. I. Can just all in one place one stop shopping can get what I need. And I will tell you if you haven't checked out check out those guided meditations because these days. Feeling that they're pretty awesome. Up I think you will enjoy this as much as I do. So we are offering you a free trial go to audible trial dot com slash business growth get your free trial, explore the variety of audiobooks and programs. Figure out. What you really enjoy and I think he'll it. It'll make a big difference for you and you'll be pleasantly surprised. Today we're speaking with Matt Clark about generating high value leads on linked in. Growing Your Business without paid ads. Okay Mac. You'll have something called a rainmaker pickup line and I would like to know what it is. I can. So, I think this is one of my favorite things to do, and it's the thing that most people struggle with. Have you ever been asked the question? What do you do when you go to NATO CONVEYANCE What what do you say to that? So I struggle with it I to anymore I I. I spend most of my time helping small business owners. Navigate the challenges they're having in their business than. Creating, strategies that they'll implement. Yes, you sound excited about try. If You're not excited about it. How are your potential clients going to be excited about it? Too, good question, right. So what the pickup line does is a peaks, your ideal client interest. It tells them how to work with you and what kind of results they can get before they even talk to you. Let me give an example of this. So on my profile okay. where it is, you have your headline. What most people will have is something like you know owner founder or if they're coach consultant speaker, it is. What good on mine is I, help coaches, consultants Senate Vices Gig to five high value leads per day through the rag make elite system. To the point. To the point. Intriguing. Yet there's a measurable metric and a fixed time friend and there's a system of the dodgy. So. When these coaches consultants advisers can next with me, they can see who I'm targeting. They can see hey, if I were leads I'm going to connect with this person and see what this is about, which means that the connections that you get are lot more high quality, lot more focused and targeted. At so interesting. And when I can stand up on stage I, think Russell Brunson talks about this is called a what does he call it the lunch room of the lunchroom. Lunch theater. You know when you go to more than, they've got like the food court draft, the food court thing. You. Can End up in shot at a shot at the top of your lungs in food court filled with people what you do and have some come up to you and be like, Hey, man yeah let's talk then you've got to drive. Right. But how we get to this is doing the market research with your clients find out what's the thing that's most important to them, and then that's what you put. You pick up line. That's so great. So it's really about what they find valuable. That way youth think is valuable. Exactly one hundred percent, and because that brings to the next step, which is getting your profile, right so. It's turning your profile from an Ego centric profile which focuses on you to a client centric sales page that focuses everything on ideal client. It's gotta be about, what are they pains and frustrations they goals and desires? How do you take them from the pain that they're feeling right now to the pleasure with the ultimate you want to be you know through a structured system or process If you take a look at your profile. He has a bit of a litmus test for you. If you take a look at your profile and it's got too many. I we my. s anything like that. Focused on you. We call that we in all over your customers. that. So. You WanNa make it all about them and all of that information comes from the market research that could you right in the beginning once you get that right at makes all of your marketing ten times more effective. This is this is fascinating to me. Okay. So. Okay. So you figure out how to make it about them by talking to them and figuring out what they find valuable about what you do and you make sure that your. Headline in your profile are structured in a way that it shares that information with people. They're gonNA. Come to your profile and check you out. I. Don't I don't know if people realize that that's what that's where people go to find out who you really are as business. Yep. Okay. Then how do you build relationships with your ideal online then? Yeah. Absolutely. So there's a couple of ways to do this number. One is through A. Number one is through direct outreach direct connection. So you want to be connecting with people who fit inside your ideal client so that as an example when I'm focusing on coaches, consultants and advisors, I'm talking those people with a very specific message that is going to talk directly to them. So one way is through direct outreach. The second way is through posting content that is valuable and solves biggest problems that's going to engage with your ideal clients. And okay wait. But so talking a little bit about sharing. Content. Yeah just like what does that look like I guess would be my question. So content in today's Day and age is about getting attention and attention is about getting engagement, right? So what you want to do is you want to be focusing on creating content that engages your ideal clients to be able to. Connect with you to respond to comments like share. And the moment that you can start because here's how I think about marketing. Marketing is not about closing sales. It's about opening conversations. Which means that focus you like that? Beautiful. So if you're focusing on creating conversations versus closing sales, a couple of things will happen. One. You'll be able to build up a solid pipeline of people that you constantly talking to that. You can reach out to any time to do business with but also you'll have a deep understanding of you ideal client is. Right. And when you do that, you can go and just look for more of those guys. Right. Wow, that's so interesting. Okay. So. You go looking for his used a example you go. Online you do a search for coaches, advisors, consultants you find if the people you know, you check out their profile whatever their SOM- that seem like they could potentially. Be Clients. Is the messaging like when you do a connection request yes what you say. So you know if I'm on a dry for new clients as an example I'll first of all, when you connect with somebody, you want to send them a connection request that you know says, something along the lines of Fam-. You'd I'm connecting with coach consultants advisors in this area. Looking to help them grow business. So. Being harassed front right in the beginning. The. So when people connect, they know what they connecting for. Which means that next message I can just get straight to the point and be like, Hey, listen these I work with coaches, consultants, Advisors. These are the kind of results we help people get. If you're looking for results like this let's get on a call and see if there is a good fit. Right baton okay? I like let's if there's a good fit and that's. And that's the thing right? So it's It's it's so important to be able to. Just have a direct connection with them like you know, treat them as people, and that's when you that's when you see everything happen. But if you frame it correctly, people know that they coming in sick the frame that. I'm here to help you grow your business, and then you talk to them about growing the business that's congruent with your message. You know where people find things spammy and I find things that are not congruent with their messages that if someone sends them a connection with no connections and then suddenly starts trying to sell them something. Well, there's no frame being set. Right, it's the same thing where it's like, Hey, you're. Stiglitz connect, and then start trying to sell you something. There's no congruency between that. The people hate it. I prefer to be France and say, look these are my intentions. This is what I'm here to do. You want to connect, and if they're like hell, yeah I know will cool. I've got someone that's interested that I can start communicating with. And what are you deal with those people who don't respond? To, them. Okay good. I thought that's what you're. GonNa say I just wanted other people to hear it. Yeah absolutely. So it depends I mean if if I haven't, if I'm connecting with them for the first time and they haven't responded accepted the connection requests I, remove it if I do send it out to people that don't respond then typically what I'll do is I'll engage with content I'll follow up with them. I mean they've been times where have connected. Like five messages to a person, and then eventually with no response, and then eventually they come back to me and they're like Oh man I'm so sorry traveling or I don't really log into Lincoln Awesome Yeah. I'm really interested in talking more win. Can we set up a coal? Yeah, yeah because that's the other thing people don't realize is that you are not necessarily their priority even a what you offer might be a priority, but then something else comes up in priority shifts in some they have every intention of. Engaging it's it's just. You know they're spending plates. Under the. Yeah You got to be patient. Yeah Nations and just make sure that you focusing on doing. So we always look at this two kinds of this two kinds of indicators in your business. That's GONNA determine. How successful you are. You have your leading indicators and you have your lagging indicators, right So you're leading indicators are those that tell you, what are you doing on a daily basis that is going to get you towards your goals those off forward thinking. Your lagging indicators are. You lagging indicators all like your your monthly reports, which tells you what's happened in a month. On I can you WANNA be missing all those leading indicators so that you know what you need to do on a daily basis in order to reach those goals. And that's what's going to be. That's what you need to focus on. So I have some people don't connect with you this you just build it into your process so. If you know that as an example and I'll share with your heart actually fits together. If you know that in order for you to Gates, let's say these are the numbers right? You need to connect you connect with a thousand people in a month that's steady three a day right for seven days. It's not attend sounds like a lot, but it's not a city three a day. So if you want to see you connect with thousand people a month, let's say twenty percent of those connect. So you have two hundred people that actually connect with you. Let's say you engage in a conversation with another thirty percent of those. All right. So what's twenty? Twenty five people? Okay, yeah fourth. and. Out of those people twenty percent to them become clients they pick up for clients from that. Even, if you sue clients from that. Right and we went loan we say ten percent. What you now know is that doesn't matter how many people respond to you in a month you know is that if you need to get to clients, you can send thirty connection equate today you can engage in conversation with people and it can take fifty minutes. Right boy at sort of changes how you look at it. Completely changes the game right and this is called. This is when you chunk it down. So you know what you need to do on a daily basis to reach those goals. Right. Because you're looking at the right thing that that's that feels. Exactly. Yeah. Okay. Sal It also fails to Mesa, just curious like. This really works for people who are seeking. Clients are leads. The not necessarily for people who are more of a transactional. Sort of does yes. Yes so It does work as well for that because you know you got to remember is that Lincoln is a professional networking platform so if you're looking to build a network Okay if you're looking to. Create something that is bigger than just transactional need to pick up clients. So as an example, if you'll one goal is that well, let's say you sold I don't know what is an item that is transactional shoes a pair of shoes, right? If, you sell shoes let's say I don't know fifty dollars or whatever it is, and you're trying to sell fifty dollars shoes on linked him. Going to be worth your time. Right. But if you're looking for distributors to sell move large volumes for you or that's going to be worth your time. So the question comes in is, is it going to be worth your time to spend this time energy and effort on this platform to get people onto a phone call to do large transactions with him? That's the criteria doesn't really matter what you sell it's about the amount and the volume and is going to be with your time. I see. Okay. That's that's so great. Right and that and that. People can have different target markets and then they have an ideal client within that target. Absolutely. Okay, this is crazy and no pay ads you're just. The outreach doing the work connecting with people get on a call. And doing the organic as well. Right. Okay. So I know people. Ask this question. So I'M GONNA. Go ahead and ask it and it is. Do. So share. How you feel about the different levels of link. Dan like sales navigator premium free you know, where do you think people should be? So you know it depends on on way your new business and what you want out of it. Honestly for me is that if you're wanting to grow your business, you need to be on sales navigator because that's going to allow you to find and connect with thousands of the ideal clients right and for seventy bucks a month or whatever it is and whatever country you're listening from. For less than one hundred bucks a month it is the cheapest leads you will ever find. The time spent one hundred bucks on facebook ads is not going to get you very far. Right But you can go the also if you're on the free account, you can only do like thirty connection requests a month. So you know that doesn't really grow for scale or anything. And also with sales navigator and you get a thirty day free trial. So used that seed value of us. Yeah Right. Right. You GotTa really be? I think this is this place where you gotTa have your strategy in your plan first. So you really maximizing and taking you know you know what you're doing. So you're getting a lot of it. Very, interesting at this, this is I'm so grateful to you for coming on and sharing this information. It's. Something that I have been curious about just because of the sort of messages I received from people and and you know what's going on with them you've actually I feel a little liberated actually that. Yeah it it a couple of ways about doing outreach, but also how I respond to connection requests that I get so. That's another weird thing. So. Thank you so. Much for this. Will you tell the listeners how they can find you and anything you've got going on that? You think they should now? Yeah hundred percent. So the best way to find me is obviously unladen math clock essay and let me know that you know send me a welcome message as well. Okay. Let me know that you heard me on Diane's pod costs. I can give us some feedback on that as well, and then I've got something that I can share with everyone that can start them on their journey of generating leads if you like. Sure. That'd be awesome. Perfect so we had one of our. One of our clients implement this exact strategy and generated sixty six zero leads for them in one week. So wow. Geno is beautiful. So what you do is you go to my website www dot the virtual edge dot com, and you download the twenty minutes profile makeover. And that's going to walk you through implementing some of the strategies that we've spoken about here today and helping you actually get your profile started to being set up to generate enough. And going and implementing that will allow you to to start. To start actually iterating needs today. Then after this, a thirty minute training that you can go that'll take you deeper into how to use. And you WANNA book if you want to talk to us further and see how we can help you implemented in Your Business Book with us and let us know. Yeah. Yeah. Definitely. I encourage people to do that because you want to do it the right way. And why try and reinvent the wheel struggle doing it the wrong way when Matt and his company obviously have got a system down that it's working style. Yup Love while. So, Great. Thank you for that Matt that that is wonderful. Thanks for being here with me and listeners. I always like to thank you because you are who we are doing this for. As, well, as our sponsor get a free trial of audible dot com by going to audible trial, dot com slash business growth, and check out all the incredible content that is yours for the listening. As always continue to prosper and be curious, and until we meet again on another episode of Accelerate Your Business Growth. Goodbye and good day. This week at macy's it's full on fall. We're so ready for it with the latest trends for cool and crisp weather ahead, sheep black and white styles will be your go-to classic plaid's feel fold and put together and so many bright hues add that extra pop to any luck plus you won't want to miss new arrivals from your favorite brands like ink Calvin Klein, Tommy Hilfiger and more now at macy's. Star rewards members earn on every purchase except Gift Card Services and fees more INFO at macys dot com slash star rewards. This week at macy's on fall. We're so ready for it with the latest trends for cool and crisp weather ahead, sheep black and white styles will be your go-to classic plaid's feel fold put together and so many bright hues add that extra pop to any luck plus you won't want to miss new arrivals from your favorite brands like ink. Calvin? Klein. Tommy Hilfiger and more now at macy's. Star rewards members earn on every purchase except gift card services, them fees more INFO at macys, dot com slash star rewards.

consultant macy Diane Lincoln US Matt founder Yael Lincoln Calvin Klein Tommy Hilfiger Business Development Matt Kark Diane. helbig Yale Wayne Tommy Hilfiger partner
The Hustle Of A Global Entrepreneur

Hustleshare

1:12:51 hr | 2 years ago

The Hustle Of A Global Entrepreneur

"Aw. Do more than one thing. A lot of people criticize the Intel focus on one thing and do that. Well, only do that. But my life. I always have any time always seems to be like some Ray of in something that I'm working. Welcome to hustle. Share the podcast features daily grind you need Hosters around the world. To show not our differences, but that are hustles are very much alike. Now, here's your host roster bay theon. Welcome to episode seventeen of the hustle share podcast. My name's Rosser in. I'm your host this sodas brought to you by payroll hero time attendance, scheduling HR, imperial solution for Philippian companies if show we'd like to welcome you because we love having new Hustler's on the show, and you're one of them. So thank you for being here today to give you a heads up over you hear technically hustle chairs podcast, the lecture improve your hustle by learning from other Hustler's. How do we do that? Literally what we do here is. We talk about the grip the drive and everything else in between. So we get to improve our own hustle by listening from other hustlers talk about pain their struggles and their journey and how they got to where they are. Now. Now again, like what I always see in every episode. I'd like to a heads up or warning that there's a lot of adult content in this test. So please. Turn the volume down if you're in public or make sure that there's no kids around because we cost a lot. This episode is very very unexpected. Because this guy that were about to future didn't really come up to meet with me talk about his life and his journey, but somehow through meeting with him, I found out that his story is extraordinary. And I think a lot of people need to hear it because this is going to be a very very great episode in our guests. This episode is Mr. BJ entrepreneur. Yes, that is the his last name is entrepreneur. And in this episode. We're gonna talk about his humble beginnings growing up in New York in how he literally started this journey by selling pebbles in rocks from the beach and sold them as jewelry when she was. Yeah. The other amazing thing that he's gonna talk about how he was able to meet Tommy hilfiger when. He was starting out it how Tommy hilfiger inspired him to be in entrepreneur in how you made a fortune buying real state. He's also gonna talk about how he ended up being Asia all the way to the Philippines, and the mystery behind his name, and most importantly, he shared so many tips and tricks a lot of us in use in buying implement in our own hostile as well. So get ready to be blown away this much. I did what I met this, man. And let's begin this episode right now. Welcome to the latest episode of the hustle share podcast. Today's very interesting because I can't ambushed him. This. Our our next guest here today had no idea we're actually going to be doing. Yes, we're supposed to be doing chat bots. I had to. Hey, your stories quite interesting. And before he even dropped by to the show. He sent me a whole list of things you never like this guy is pretty cool to feature in the podcast. His name is PJ entrepreneur BJ. Welcome to the show. Thanks for having me. All right. So again chose. Chose to ambush you it had no idea that we're going to be doing this. But again, this is share. And if I haven't told you that earlier prior to recording. This this podcast that features daily hustles of people that are specially successful in what they do. And it's the objective is to let other people are Hustler's. We're listening now to improve their hustle, right? Pick pick a thing or two that they can put. But you haven't very interesting story. But before we get to that PJ. Why how did you become PJ entrepreneur before my my former name was pulled Jones? Okay. And it's kind of an interesting story. I met some people in China when I was sourcing actually sourcing underwear for somebody in the Philippines. Okay. And they were they were selling Paul Smith underwear Paulsen. And I had some kind of a trademark problem when Kevin. Yep. And off the top of my head. I said why don't you call it Paul Jones? And so they you let your name they did that solve their problem. Okay. And eventually it got very successful. And it was, but it was all underwear and to me, it was very embarrassing. I want like have my name connect his underwear. But I already told my friends you can do it. And I didn't wanna be like known as underwear guy. But if you are if you're listening to this, and you look to your underwear your undies says Paula Jones. You're listening to your underwear. Talkradio right now Jones's more into men's clothing, and if you search on on you'll see many many styles of Laos. So they continue the brand. Yeah. With very popular for shirts and sweaters and things like that. And probably will be expanding soon. There's some things I can't really talk about. Okay. Anyway. It's it was very successful. And you're still part of this not. Basically gave my name to my friends. Oh, I don't really focus on the money. And I had no idea was going to be successful. Okay. But these people are now going to help them out at that time. They're very close to me like my own family. I got my Chinese family. And so anyway, they have this brand pulled Jones. Right. And then they came to me one day and asked me can I help them with ladies brand. Okay. And they had some some brand that they had. And I said it doesn't sound too. Good. And so they said will you help? Will you help us come up with another name? And I did. And basically the name is grace. Karen, grace, Karen, if you search on Amazon, you'll see it's got the number one bestselling dress on Amazon, no way. Yeah. And there's like so year, Johnny. In grand eight thousand reviews and the name didn't just come up. It was a lot of research. Yeah. And at the time, I didn't really know a lot about China. I just met these people, and then we had this minor success with pulled ones, and then they asked me for help. And I said sure, I'll help you. But right. I don't know anything about fashion, you know. I basically the only thing that I knew about fashion was in New York state. I used to own a building that in a hometown of Tommy hilfiger got it. So now, this is where you started. We're writing time machine, and that's leading between thought it'd before that we'll get into that late. Anyway, I own this building upstate New York and one day this guy comes walking by and he's looking up at the building. And he says I'm wondering what you're doing here. And I was aiding and putting company in there and renting it out. I saw this on the video you showed me. Yeah. You're early days. Yeah. Right. So anyway, he he said, I'm Tommy hilfiger. And I said, no, I don't this is nine hundred eighty nine. And so it was. Yeah. It was it was right around the time when he had this big billboard that made him what he. So no, I didn't know, but he had just started to like advertising, the New York Times and some people knew about him after he left. I realized who he was. But he asked me if he could use the second floor of my building, which was an old department store, and I believe his mom used to work in that departments way. So a lot of the heritage. And that he did he did a charity event in in that on the second floor of padding and we raise like four thousand dollars for the United way, and he gave away Tommy hilfiger bags before before became gay Kim's, if you're listening to this and you're born in their late nineties, or whatever have you, right? Tommy hilfiger is a real person. He he went up to PJ's buildings. Wow. That. Yeah. And he also has a really interesting story because he used to work pumping gas in a house gestation now way if you look at the Hess logo the logo is very similar to the Tommy hilfiger low. Green. It's blue. Then he used to dream about fashion and having a business, and then he opened up a place. I forget what it was called. But he was selling blue jeans and he had two or three locations and then went bankrupt. And then after he went bankrupt. He went to New York City. Okay. Okay. And this story about him too. But anyway, because people need to hear this hustle share. So anyway, it inspired me. So he went to New York City, and he he worked for Gloria van to Bill, and then he had a line called Tommy hill all these things. Yeah. But it didn't work out. And eventually I believe that he met a guy is merged Johnny in guy from Hong Kong. Okay. Who gave him money to get started? And then he bought this billboard for. I think it was one hundred sixty thousand dollars it had the names of fashion designers, and then it said Tommy was the last one shoe and everybody's like Tommy who. And anyway, that's how he got famous billboard. Yeah. So. Wow. So anyway, this kind of inspired me. And I told my friends I was like, I don't know anything about fashion. I like where the same thing every day. And you know, what was your outfits like back, then eighty just plain stuff. I'm not really a fashion kind of person. Okay. So anyway, when they asked me about the ladies clothing line. I'm like, I never bought address in my life. I don't know anything about fashion, but I'm willing to help you because they sort of said your branding genius to come up with this. And it was successful. So. Anyway, we came up with the name grace Karen after a lot of work and also a trip to the factories because I said, I'm only going to help you if you let me see the factories because at that time I was brainwashed. By the media, and believing all these factories had little kids working. And all yeah. Yeah. Not being treated. Well. So I said you take me to the factory and make sure that there's nothing crazy going on and you so I went on a trip with her and her boyfriend at the time and now husband and wife and have a little kid. But anyway, we went together and sometime after the trip we came up with a whole bunch of names and checking the domain names and the trademark issues and all that and we came up with grace Karen got the trademark on it. Then they put that one trip you got. But I think the whole thing may have taken like a month from the beginning laser quick, right? It wasn't an immediate success. But. Over the last. I guess it's probably about eight years right thing. Like that. It's now the number one bestselling dress. Now, there's many many styles. But I'm just talking about one particular style is the number one dress and has over eight thousand real views locate up view race. Karen, right. Yeah. So anyway, it's kind of a success that I never expected, and you know, what that development many many brands, you know, well-nigh brands for this company and also others that I do it on a consulting basis that people pay me band money. I have many stories of develop a brand for one thing. And then it fails. And then they put it on something else. And it is a huge success. Even though that brand that Midas touch in terms of creating brand for, but I have a lot of failures to the thing is I do a lot of things, and I'm not afraid of failure. I don't really care. I learned from every face. Failure. So I like to try and if they don't get it, right? I try again or put it to the side and come back years later, and I have many things that I've worked on for many many years come back to and then it becomes a big success and people's like wow, overnight success. But no real understand any. The way to get to that point. Okay. Now PJ we kind of went to the time machine. Let's go all the way back getting elected a DeLorean. Okay. What was your first venture ever? And how did you decide that? Hey, I'm going to be an entrepreneur. Well, I think it's in your blood really decided that I was going to be one. I was nine years old, and my family was not very wealthy. In fact, we grew up and my family was the only one in the town of like thirty thousand people with no television. Okay. And I used to really resent that. Yeah. A big deal because that's, you know, at one time, maybe it was a money issue. And then when it wasn't a money issue anymore. My parents said, well, we've gotten along with it without a this long keep going, and you kids are different, you know. Vowed and a lot of other things. So anyway, when I was about nine years old I wanted to have my own money. So if I wanted to buy something, I could buy earn it. So what I did was I picked up some stones on the beach. And then there was this angles New York stuff in New York beach. I think as Long Beach or something Rockaway beach, something, right? That actually I think it was Rockaway beach because it was with my aunt, and she took me to the beach, and I picked up some stones. And then I took her clear nail polish and I shine. Turned it into some jewelry. I sold that jewelry, and you know, nine year old kid selling jewelry a lot of people. I don't know whether they like the jewelry, but you know, you get the pity sales or something. Yeah. Anyway. So I started selling jewelry, and I and I got interested in that. And then eventually, I got a a tumbler which actually tumbled stones polished, and I got into making making jewelry starting around nine years old way. Wow. That is a crazy story. Yeah. So I mean, that's that's how I got started. And then after a while I saw like not really lost interest, but I got into woodworking, and so I was making picture frames like oval picture frames and plaques and things like that. So that was like my second business, right? Then I got a job working for hardware department in family owned lumber yard. I just learned so much. I was fourteen I think it was a day turned fourteen that I got this job. And I worked at after school as well as I would deliver my papers. And then I would go to to this job. While while studying still in school high school or junior. And so then I would I had this paper out. I would deliver the papers thing go to work. Right. And I just learned so much eventually when I was about nineteen I accidentally read a classified, Ed, and I sent my resume, and I never never did it before to this company in New York City, which was a big well-known hardware wholesaler. Okay. And I wasn't expecting anything. I just wanted to see try your loss like, and I had never gone to New York City on my own. Live about four miles minutes away on the Long Island real very easy to get there. But I just it wasn't the thing. I ran knowingly did. Yeah. Right. So I sent his resume, and then I get a phone call like we want to interview you now I'm shocked. So anyway, I went there, and I was I was just kind of casual I had like some kind of a sort of a denim jacket but not blue denim. It was somewhat heroes. This like around with nineteen seventy seven I think something like that was that's a does go out bit rot. I'm an old, man. But anyway, so I went I went in there, and they interviewed me and enter the interview they said we want to offer you a job. I'm like, and I was kinda shocked, and so I said, okay. And I said, yeah, I'd like to work, and then they said, but we have we have dress code, and you need to dress a tie. And so I just politely said, listen, you know, I don't even how to tie tie, and I don't like to get dressed up. And if it means that I have to be dressed like this. Then I don't really want the job and so it down. Well, I wasn't really looking for a job. So anyway, they said, you know, you're young we think we can make an exception. And I was actually assistant to the vice president of open. So I was in the front office. And I think that might have been two hundred or three hundred people working in this office as whatever sales and stuff like sales and purchasing for the company. Kid nineteen. And so anyway, they made the exception for me. Right. And the the time that I was totally ruined their dress code because people would start to look, and it's like why does that guy get to close and we have to get dressed up everyday. So people started to test it dress down to right? And they couldn't couldn't really say anything and anyway, ready. I mean, that's that's a lot of guts for you to say. Like not that I needed the job. I was just kind of everything I do. I just play around and testing testing, right? And so okay. I got the job. I got the opportunity. Let me see what happens, but I really didn't want to get dressed up. And so it's like, I gotta learn how to tie tie and get dressed up and not you you just it doesn't feel right? Okay. So anyway, that's how I got started. And I learned a lot. Then I ended up quitting that job. Because I wanted to do some missionary work in now before we let me just catch up real quick. Let's take a quick break. And then now, let's let's talk about your missionary work where that took you more of that after the break. Hey, hustlers. Let's talk about something really important real quick something that a lot of you. I know can relate to especially if you're running a business, and I'm talking about payroll. You know, how hard it is time consuming this especially that you have to do it twice a month. That's a guy who's been budding tech startups over ten years now, this is something that I did not enjoy doing at all because I don't like pain. No. But it's already hard looking for funding three. Three. So much more harder. If you're doing this manually. Luckily, I've found something that I recommend you try and it's for our friends from payroll hero. And here's how hero hero works. They use your employees fees as your primary biometric to avoid buddy, punching and employees. So unless new team can figure out a way swab each other's spaces tracking time in performance. Never be your problem. Again, payroll heroes, also, very consumer friendly because it's also based web and mobile, and it's also plowed base. You never have to worry about your clunky old by machines. The now, you can automate time attendance scheduling HRIS in payroll platform wrap all in one. We have a very special bonus for you. Hustler's listening on the muscle share pod task all you need to do this Bill to triple W P role hero dot ph and use the promo code hustle. Share to get a sixty. Dave free trial. That's technically four payrolls that you can do all for free. So you can see how it works for you. And the beauty about it is there's no upfront payment needed to do this. So never re about peril again payroll hero. Optimizing word productivity with happiness. And we're back from the break. We're still with PJ entrepreneur who apparently was a PG missionary before. That sounds so cool. I'm curious before we continue onto your story about how you got into. Missionary part of your life or phase of your life. Who gave you the name PJ entrepreneur? Well, that's kind of a long story. Okay. Before I was pulled Jones. Okay. Okay. And I the underwear that. Right. Right amos. So I wanted to change my name, and my dad's nickname is PJ and I'm an entrepreneur. So I thought okay so's legally or entrepreneur. No, I could show you my my passport. Well, actually, his my old one way as literally. Okay. It's now this is real my God. All Jones, entrepeneurship amazing. The only person that I have like customize there's only two people that I kind of know that change your name a world be free. You know, New York Knicks before it was it was no, I think it's. Remember that? I think the Washington Bullets not mistaking Metta world peace lately with the Lakers. Well, then warrior from alternate warrior became worrying, legally changes name to work. Wow. Well, I was actually inspired by Kim dot com. Dot com. Now, he used to be Kim. Schmidt now who who would remember Kim Smith is probably, you know, hundreds of thousands of them in the world. So anyway, I I heard changed his name. And I think in like, okay, I want to change my name's process like because I get my last name gets murdered a lot. Well, it all depends on where you live in. So the last place where I was when I was in the US was Kentucky, I was in book. And I have I have a lot of stories that I won't really get into. I'm a victim of eminent domain at Machado domain is where you own some property, and the government just takes it away from you while because they wanna use it for the public good, you'd think you were in China. But anyway that happened to me and I lost the building. And then I sued the government, and my recommendation is don't ever sue the government has way more powerful than you. Yeah. Absolutely. But anyway, that was one of the reasons why I ended up leaving the country. Starting a business in Thailand and going from we didn't get into that yet. Let's see. PG's then. I'm so I worked for this company. I think maybe about a year and a half or almost two years, and I was very involved in my church youth group that and so at that time I wanted to go on this mission trip. And it was the first one that our church was doing, and we're going to go to Haiti Haiti, and we're going to build I think I think it was a church the first time we did a church and a clinic house eighty like I mean, that's why there's two countries in that one side's green the Dominican Republic, and the others all dried up and really herbal the poorest country in the western hemisphere. It's very sad. People are starving. I remember I haven't been acting lately. I mean, they still have a lot of issues raid earthquake. Oh, yeah. This is this is nine hundred seventy seven I think it's a long title. But it was seventy seven seventy ready like that this this is like that for a long time. They were under dictatorship of pocket. Papa doc. I think it was. So anyway, I wanted to go on this mission trip. And so I told my boss sure, I want to weeks off. I get two weeks vacation. I wanna take these two weeks, and they started giving me a hard time. They said, you know, we don't think that you should go there. This is still the same New York company that you're down. But it was a very New York company that had mostly white people working. Okay. Okay. At least definitely in the executive off. So I mean, they didn't come right out and say it, but I knew that they didn't want me to go there because you know, there were a lot of black people there. And they thought it was dangerous, and they didn't want anything to happen to me. I mean, it was like for my own good. But when they told me that no, we're not gonna let you take vacation at that time because we don't think you should go. You told him you're going to Haiti I told them I'm going on quitting. So anyway, I quit. And I went there, and it's basically the first time in my life. When it came back that I didn't have anything to do. And I didn't. So you made it out safely we ever listening to working with PJ back. Then he made it all the time. We built the foundation for the church, and maybe the walls, but not the not the roof. So anyway, I came back. So when I when I came back, I didn't really have anything to do. And I was just looking into classified ads, and I saw something where guy was looking for somebody to. Basically, take inventory for bankrupt hardware company and got hurt it into something while lake lake storage show history. He had some some looking for somebody to turn, you know, hardware inventory into a hardware business. So I responded to the Ed and he immediately called me, and I went to visit him, and it turns out that this guy was an entrepreneur. And he was in the business of making infrared laser lenses. Wow. Okay. So basically see in the dock lenses, right? Right. And so his company needed to expand. And he wanted to do it quickly. And so what he did was rather than. Go and Lisa building, whatever this was his next door neighbor. And so he went to the bankruptcy court. And he bought everything in the building and took over the lease. And he got a really great deal. But he ended up with all this hardware stuff, and he had some extra space, and he thought maybe I can turn this into something. If I find the right person. So initially initially I thought it out as as as an employee, and he said to me, you know, you work hard. You could own part of this business day him and his partner. They gave me a third of the business. All I started selling, tools and hardware to the government. And that time like, especially New York City, they weren't paying their bills on time. So we had terrible cashflow problems. We'd have to pay for some things in ten days or thirty days and the government would pay ninety days. So we never had enough money, and it was painful. They're all chasing tail. We were. I thought we were going to go out of business. And then something really terrible happened to me. My car broke down. My transmission went and I'm like, I don't know what I'm going to do. So I needed to raise some cash. So what I did was this was an industrial park on a main highway route one ten in New York near adventure land. If anybody knows where that's at right? So I pushed my car out to the edge of the road. And I put a big sign on the top. And it said two warehouse with an arrow and so that was like on a Sunday night and Monday at lunchtime a parking lot filled up with people buying things and paying cash which you know, we used to sell them. And so that transition the company was interstate hardware to those drills scene in the movie it transitioned into two warehouse, which became a chain of eight seven seven stores to wholesale companies. And I bought and sold. And they got to pick your car. Well, do I left it there for a very long time? The used car after that. But yeah, if that terrible thing didn't happen to me. And I was under such pressure to raise cash to try to fix my transmission. But then after it worked I need to leave it out there because I didn't I couldn't get a sign permit. Right. So I just popped the car was registered at nobody. Could do anything this big box. And then over I don't know maybe like almost a year it was parked out there. And eventually I got the sign permit and put the summing up. But hey, got the cartel. Basically, it turned into a ten million dollar business over well, it went to like three million. And then we expanded a lot and went to ten million. And then Home Depot came when Home Depot came as the whole ball along the way, I was actually offered to buy the entire industrial park for two million dollars, and it sounded like so much money back then, but what happened is some investors board, and then they leased it to Home Depot, and they ended up knocking down all the buildings and I had to move, and I moved to another like at the entrance of Home Depot. But it was never the same after that. Because the way I had my store set up people just love to shop that because everything was thrown in bins, and it was like hunting for bog ins. Yeah. Yeah. And then I moved to a smaller place, and it was not the same. Well, organiz and it felt more like a real store, and and there was a Home Depot. Right right down the road. And so it's tough to compete with that. So I ended up closing some stores and selling my main store and another one. And then eventually they went out of business, and I never got paid for it. How how this is a good card? Saw my first startup. I did that breath. Here's crashing bird. I lost everything. Get back up. What was not that easy? I know I know how how do you cope with that stuff? Because it's it's tough. It's gut wrenching letting the what you have an higher have really bad days. But I always have I do more than one thing. A lot of people criticize me and tell me I need to focus on one thing and do that. Well, and only do that. But in my life, I always have many many things going on to same time. And there always seems to be like some Ray of hope in something that I'm working on. Okay. And so that's kind of what keeps me going kind of. And I just keep experimental until something works, and then when it works, and you've got to be ready to go full force when something's working. And so my my next thing was I had this real estate that I bought in upstate New York, which is the hometown Tommy hilfiger, and my plan was to. By real estate rented out collect the rent payable mortgage and so forth. So I started out I actually bought a post office. I didn't know you could buy a post office when I bought a postal only do that in games that you can do that in early. I actually put two of them. But what happened is I heard post office was for sale. And then I got the information about the underlying lease and it was expiring. Right. And so I made a contract to buy the building with me having the right to renegotiate the lease. Yeah. So I went to the post office. I said, hey, your rents doubling. And so the the value of the building was based on the current role. And there was some apartments in there too. And so anyway, I bought that post office and I financed. It basically with putting a mortgage against another one of my buildings totally owner financing. And I did well. And then I thought that was so much fun that I went and bought a second postal office, which is in New York. Yeah. Irish type thing, right? And I did the exact same thing. I the lace was getting ready to expire. And I went to the owner, and I made it ridiculous offer. Then that that's also how I got the several buildings in downtown area. I made crazy crazy offers one building which was a department store thirty thousand square feet. On four floors with an elevator and everything it was listed for six hundred thousand dollars. Wow. Okay. And then now this is in New York state, upstate New York. Yeah. Thirty thousand feet can't feel very much. So it was listed for that. And then they reduced the price three hundred three hundred. Yeah. Very wealthy people because there was a flood in nineteen seventy two and there was lots of government money. And basically they took the money from the flood and invested it in the market and fixed place up at the same time. But anyway, pretty wealthy people to old retired guys that owned it, and they weren't hours on a plane Gulf and the pipes froze old. So I heard winter I heard the pipes frozen that they really wanted to get rid of it. So I made an offer on it. And I send them an offer with a ten thousand dollar check attached. And by the way, I didn't have the ten thousand in my. Account. Send it by to ripe that ten grade. I sent it by FedEx to these guys in Arizona. They were in Arizona, and they got it. And then they got me on the phone and two partners was on the phone, and I was there, and they said, well, you know, we got your offer where asking, you know, three hundred thousand I said, well, we just have one question. How did you come up with the price price was ninety one thousand two hundred sixty three dollars? How do they come up with the price? I went like this on my calculator. I was like, okay. That one looks because at that time it was making an offer a day. While it was like the beginning of the year that liquid back back, then I didn't I didn't say I mean, I was able to come up with it. Right. Because I never expected them to connect you to take set my life. I was making just crazy office experience and the fun of it and everything what was she scare decks carrying actually Z faulted. Well, no, I mean, I made it subject to getting a mortgage and all this stuff. Anyway, I managed to get basically temporary financing. I took a picture of the building and went to my banker, and I'm like, I need one hundred thousand dollars to complete this deal. And they looked at it and say, oh, yeah. No problem with put the money in your account. And I note that renewed like every ninety days so I had to pay the interest every ninety days that they had promised me permanent financing. So I was able to make cash deal it was unsecured note. Right. Because they looked at it. And they think oh, this is probably worth a million dollars. He only needs one hundred thousand had extra money in my pocket. Okay. So anyway, that was that was one, and then I hot this hustle. Right. HSBC Bank building just BC. Well, they had moved out. And I'm not sure if they would call HSBC at that time, I think they would call Marine Midland. And then they changed their name to HSBC slightly after that. Anyway, it was a vacant building three story, right? Right. And that was the one that was involved in eminent domain case where the local government wanted to build a skating rink. And basically, they condemned all these properties and mine was the last compensation. No, no, they give compensation. Right. But what happened is? I wasn't a local I was out of town guy, and they make deals with all the other people the guy next to me had a building for it was about half the size, and he got paid six hundred thousand. Wow. Okay. So I thought I should get at least six hundred thousand well, they only had sixty thousand dollars left. So that's that's that's what they ended up paying me. But they also knock the building down before the judge had signed the order saying that they owned it. So I'm like, hey, you damaged my building. We're going to get it anyhow anyway, sued them, don't ever sue the government. That's my advice. Okay. There. He goes. Let's. Litigation and just being put on lists. And you know. To the point where I thought, you know, what I don't even wanna live in this country anymore. And eventually I went to Bangkok on a vacation than I thought, you know, let me make some back office over there. Somebody the handle, my domain renewables. And so you still have business back to the states background. I did. But eventually it got to the point where I I don't want to be involved because a lot of litigation going on back and forth, and it just wasn't fun anymore. And so when I when I went to Bangkok, I started and I told my crew back in New York that. I'm going to move the company to Bangkok. And of course, everybody told me I'm crazy and by two thousand and eight. There were no more people working in New York, and everyone's come to the Philippines, then and things that really taking off, but I didn't feel the need to have US employees anymore because taxes and just kind of corporate problems. Sure. Okay. Now, let's take another break PJ. And when we come back. Let's now talk about how you transition from Bangkok made all the way to region, basically touring Asia and see all the subsidies and how that led to your current husband. Now, I'm more of that after. Effective automation is the best way for businesses to stay competitive. And having a chat bought for your business easily automate and optimize sales marketing and costumer service in the digital age chat ph who build train maintain and market your shot across all messaging tat forms. Art team uses the latest technologies enable you to better serve customers. Twenty four seven three sixty five. Set a meeting with us today. Message is now at 'em dot MEES. Lash chat bought PA. Ed, Rebecca break for the last part woods still way PJ entrepreneur. And in this last part, we're we're now going to be talking about how he ended up in Asia. So PJ before the rate, you said that, you know, you now went to mecca white white Bangkok again how how did you end up in Bangkok? Well, I I ended up there because somebody that I had done some marketing with doing direct mail marketing and actually competitive mine, and I follow this guy. And I really, you know, he was like my enemy got it. And then one day some guy that we both worked with. Told me I should reach out to this guy and get the Nome. So so I did and we're in the same business very very competitive. Right. And then I understood what he was doing. And I said, you know, I have this technology with telephone number that can help you boost your response rate. And so what I did is I offered to process his phone calls. To to boost the response rate. So what we did is we put an eight digit number on his mail piece and told him to call a toll free number. Okay. And I built this equipment that would answer the call automatically and not another answering machine. It's no, no. This was this was built on dialogical boards at the time. They use them anymore right before asterik and all that. But anyway, people would call the number, and we would basically talk about what was in the mail piece. Many people don't like to read. So they get excited about it. It had to do with like a candle per se. Consolidation and refinancing and all that. So anyway, the people who are interested would call the number and listen, and they would punch the eight digit number now immediately, Mike -ment would look up the person's name, and then it would send an Email to a debt consolidation company. That would pay us fifty dollars commission for every closed deal per. Yeah. So that had nothing to do with the product. He was also selling. Yeah. So we making money on that. But my deal with him was okay. You do the mailing, and you know. At that time about fifty cents to mail each piece of okay? So he would mail one hundred thousand sure, and it would cost fifty cents a piece and thirty percent of the people would call. So my deal. Whatever names that you get after thirty days. I have the right to sell to them. What that did was that save me seventy thousand dollars. Yeah. Of mailing. I didn't have to mail to the people that weren't going to respond and mail to the most response, and I also had the right to rent. His name's you don't really sell them direct mail. You rent them for one time use and you get paid like seventy nine cents for each one. I had a mailing list broker. And at one time, I still remember this in one month. I walked out of the mailing list brokers office with a two hundred and fifty thousand dollar check because I was mailing like crazy and rent. My list was very responsive. You're the mailman. Before Carl Malone. So anyway, this guy was very grateful to me, and at that time the postal rates went up. The response rates went down. And I was just my business was going down. And I was kind of pressed and he said, listen you've made me a lot of money his around trip ticket to go to Hong Kong and Bangkok for two weeks. And just enjoy yourself to be going on the trip at the same time. So we also visited one of us suppliers senior Fred downs China. Yes. Well. He became my friend after maybe a year of work together. And there's a lot of animosity upfront for sure beginning to follow this guy for years because he's might direct competitive. But the thing that happened is we went back to one of the company's financial companies that we work with and they would desperate for leads. So we went to them. And we said, listen, we can doubly amount of leads that you get Glen Garry, Glenn Ross style. If you double or commission to not per per item. Sure. So anyway, they agreed to pay us a lot more. And then I took his volume and added to what I was doing. And so he got paid a lot more money, and I just passed it right through to him. And I got my audio right? Yeah. And so that's how we became friends, and we both did very well for a long time. That is awesome. So the company financial company, you know, they were begging us for leads, and we all leads with the best sales. People would fight over them. Now. But anyways, it's just kind of you know, helping people, and then it totally changed my mind about competitors. Yes. That's what I want to write, you know, used to think your competitor is your enemy you have to do whatever you can to defeat him. But really if you have the same customer base, and maybe a slightly different product. Even in some cases, we had basically the same product but different pitches. So why not work together with the same group of leads? And how I guess the most hardest part do that is to create that brisk contact this. There's a lot of Adama's introduced by somebody that we both did business a really old guy who is sort of like a mentor of us. And he knew we hated each other. I wouldn't use the word hate. But right, right. There's new we will very very competitive. Okay. And at that time, I was actually winning because they had some contest. In the in the in the company, and I sort of pushed him out of place. Right. This like the Red Sox and the Yankees. Anyway, this guy, you know, I respected him a lot. And he said, hey, you know, wanted to reach out and contact them. And there is a brick. Yeah. Okay. But that totally changed my mind about competitions. And like I like to right now, I love to reach out to people and say, how can we work together? How can we help each other? Even though we look like what competitors? But maybe we could be way more powerful. If you consolidate someone not even not even consolidate to business, but just sorta worked together form rainstorm about things, and and like all your foot, my technology to this guy, and it made him a lot of money, but it made me even more because absolute, you know, he gave me the right to sell his mailing list. And he had no idea the value of what he was giving away still benefit. And again, that's with a the forefathers tycoons. States. Right. John D record Plyler with all these other guys JP Morgan they all work together. One day Hannity for sure. But they needed each other to succeed go to the next level. Right. So again JP sorry much. Jay. PJ? So now, you're in Bangkok. What was it like, and you lied you left? Everything you said you were in it. I still had my company. Direct mail, and it was like, you know, going going down, and right employee's and so forth. So what I did was I had about enough money to live fairly cheaply eating street food and have cheap apartment. And so wasn't a different adjustment for you. Because Asian food is different. Yeah. But I'm I'm gonna adventure. I try every all that. Beaten, crickets and stuff, and I had pigs brain in China love eating exotic food. So that wasn't really an issue for me. But when I went there, I was I started to tell the story before about my prescription drug book. Right. Sure. If we on the I think in the break, we were discussing. Okay. So anyway, what had happened when I when I first went there my first trip, which was vacation. Okay. I flew over there. But I had been in my warehouse like the night before I left and this kid of books. I had written a book about how to get free and low cost prescription drugs didn't have insurance and didn't have the money to buy the drugs. Publishes violent. No published this in New York all out I had this in a warehouse sitting there, and I was having cash flow issues. So I'll get like how can I turn this into some cash? So I thought okay, I'm going to go to Bangkok. I'm gonna. Right. A press release and then use facts listed dot com. And I'm going to send it to the six thousand daily and weekly newspapers in the US. So I wrote a one page press release that talked about the free and low cost prescription drugs and a thirty two page booklet and right at the end of it. I said send five dollars to cover printing postage and handling and I had an address in Washington DC. So I went there, and they sent out these press releases and at that time, it was really expensive to make sure home to the so I didn't call home while I was okay. I was actually borrowing somebody else's phone. It's like a dollar a minute to call that. I didn't call I sent out these press releases. But when I got home the guy who was checking my mail and filling the orders, right? He hands me fifteen thousand dollars in cash, plus the checks and money orders. They went in the Bank, and I was like shocked because I worked about three hours a day from the hotel lobby on a dial up modem, and I remember paying paid my hotel Bill. My internet Bill was about the same as staying in the room for seven days because I pay by the hour or something by remember, exactly. But anyway, so I sent these out and apparently a lot of them got published and so all this money came in and had his. Vase, and you're in dire straits again that time I was just looking to like, what do I have that? I can turn into some money. I didn't know it was going to work. But I I'm going to relax send this 'cause I was interested in facts blasting technology time and. Anyway it worked. So that caused me to say if I could make this much money in Bangkok, and I had a great time over there and the cost us lay like ice third move there. Okay. So my blend year was this was two thousand two thousand. Yeah. Okay. And so my plan was to go back and forth and started a little business. And and I was getting into Email marketing share. Okay. Well, not I thought I wanted to get into. So I formed the company I think that I went there first time in August. Remember, I had already ended up forming a company making relationships through people. I know in the US to accountants and stuff like that got the company started. I hired one guy who said he knew how to do Email marketing share. And of course, he didn't. Then we aren't other ones, and they didn't know. But anyway, we kind of figured it out. Gather and we bought a server we put it in a data center in Hong Kong, right and got our internet connections. And so we started to make a little bit of money with Email marketing to sell books that I had written and eventually we learned about Google Edwards at so I had heard this thing about some guys in California selling words. How can you sell words words in a dictionary? How can you sell them? And so I remember as like one Sunday afternoon. I thought I want to try to figure this out because like people are starting to talk about it. And so I sorta figured out how to make an ad and I made an ad drove drive somebody to my website about some books. I was selling and I put like fifty dollars in there. And at that time is penny. Click well, I made a thousand dollars a day off a fifty dollars and that went on for for a long time. And it was like, you know, you hit the jackpot, and of course, I increased my budget. But then. More and more people are finding out about this and the prices going up and up and up. You know, I think by the time I was not doing so much of of the Edwards will where where we stop making money. It was like about thirty cents a click, and and we would just breaking even. Yeah. But so you're ready made long again. I I was like this is not good because you know, I'm starting to have cash flow problems. I have these people, and we can't pay them. So I thought oh, I have fifty thousand people that went to my website and signed up with their Email address. Some of them bought some didn't. So I found out about affiliate marketing and Terry go, I took this was for a satellite dish in. Well, I sent it to my friend in Chicago based sent one Email, and I call that my friend. I said, listen, I just sent you an Email click on the link sign up for satellite dish. And he was like, well, I my landlord won't let me put one just sign up for it. Anyway, he signed up. For it. And immediately I saw three dollars in my account just like which which they paid me basically, just his name and phone number permission to coal, whatever. So the next day. I said Earl a bunch of of emails out, and I made about I think three or four hundred dollars. Wow. This is amazing. You know, all I did was hit the send button fifty thousand of that one Email, right? And so that just opened up a whole lot of income for me that Zanna my whole shift changed to have websites to collect names of people at a signing up for an interest, the interested in a particular thing, and then send affiliate offers that they likely to respond to right. And that grew into a pretty big business, and I needed people to. Right copy for ads, and I used to import people from the US because that's not available in right? And we actually had to companies in Bangkok because they have the rules about employing foreigners. So we had to make another company just so we can employ more foreigners. And then we had issues with the immigration because people would you know is hard to get the permit. Right. So I ended up opening a coffee shop in the first floor of my building. I had expanded a lot got our own building. And the first floor was a coffee shop and all the other floors were offices, and I lived on the tough floor. Right. And so anyway, we did pretty well made a lot of money. But then when winter I was coughing close air was really bad in Bangkok at heard dry. So I went to Hong Kong, and it was like, okay, I'm a little better. And then I had this friend that had call center in Ortiga center. And so I thought you know, what I'm going to go fly over there and see what it's like, and they're Philippians prior to that. No what year was this. This was. Two thousand six I think allow and so I looked flight from Hong Kong to Manila, I have no idea what I'm doing. I land in Manila, I tell the taxi driver, you know, take me to buy a sim card. Okay. He bought the sim card and then. I don't remember where I stayed. But anyway, I ended up and our clock in the morning at Artigas park and seeing like McDonald's is crowded with people to call center and Blau this is unbelievable. So anyway, I was just kind of checking out the area. Okay. Go back to Bangkok and I start coughing again. I thought it was just like I had this Colville whatever that I rid of. But it was it was in the S. So I started coughing again. And then after couple of weeks, I'm going to go back to the Philippines and see if air is better because I was feeling like I can't live like this. Right. I don't want to their year York or anything like that. So. Anyway, I came back here, and I stopped coughing. And I thought this is a sign from God. I must open up. So if you Philipino are listening to this, right? Anything we have it bad. You know, people move here because we have better air apparently. No. Because there was recent ranking to that there's like out of the ten best air in the region, we have six or five well just different things that are in the air. I forget what it is. But whenever whenever I feel that I can go to the internet. And I see this one hit thirty parts per million. Right. Right. That you're gonna suck that one way. Or? Yeah. So anyway, I came here. And I thought okay, I'm going to rent the place, and I rented a place in emerald mansion, here's a residential building here. Ten and I hired a couple of people, and I had people coming in and out there. And and then the building started saying, you can't have a business in your home. And so I ended up renting a place at across the street strata one hundred cat, and I think is like two hundred square meter, right? And we started there. It was actually I I think it was maybe sixteen months, I had given myself a year to be successful or come comeback, and I wasn't successful. But I also wasn't giving up because like I kind of all this money invested in. He I came back. I can't just walk away. And I had this guy who would you doing back? This is the same thing in Bangkok. We doing some automated telephone stuff we were expecting. Experimenting with and also in Bangkok and hard some people to do the Edwards. Okay. So now still going on right in the beginning. We would just kind of struggling a little bit back trying to find a way. But about sixteen months, we found our way go and things just took off. And then my business grew like ten times a couple of years, and I was making a lot of money and paying a lot of people had people all over. I don't remember the exact numbers, but more than one hundred between here, and I had Bank, and we had like thirty interns and opened a bunch of other. I was in the employment agency business and the talent and talent company and different things. But then it got to the point where it wasn't so much fun anymore. And I was actually still involved in some litigation in the US because of the building what happened before and I wasn't able to transfer. Money from the US to here. And I just thought you know, what this is not fun anymore. I'm just going to stop. I'm going to help everybody get good jobs or stop businesses, and I'm going to relax and travel. And anyway, I travel for eight years eight years. So just walk us through briefly to that jury eat years of all this time grinding and hustling, you know, well, I'm still living hustling, but they're small ideas. I wasn't focused on making money because I did. Okay. And I had enough to to spend eight years. Yeah. And I spent a lot of time in China because I could see that if you could cut out all the middlemen. You know, do really well so along the way Amazon FBI happened because I'm only used to sell their own stuff. And now, they source it out to try, and you know, all the express and all about all the study seeing this happy first hand, I could see that the they have special shipping. Call e packet service and at that time for. Fifty grams cost one dollar to ship to the US with the tracking number no way. And if you would to send the team package from say, Los Angeles to Chicago, it would cost like three or four dollars. Yeah. And whatever think no tracking number on that. Yeah. So I saw more at bats. Know. And then well, the thing is when I met these my friends, of course, they're not going to tell me this secrets. That's why rented a place in their building. So I I had a home at Hong Kong home in Bangkok and place to and so I travel between all the places when I decided I wanted to be when I stay in in one play well, not really one place, but I wanted to be in China, sometimes I was going back and forth from Hong Kong to China and. I rented this place. It cost me like sixty dollars a month for one bedroom apartment at that time while and then I got three different internet's because I never put up with bad right anyway. It's terrible. But I because I was hanging out in their building. I got to be friends with them. Have come to their office and talk business, right? So over a little more than a year. I finally found out. Okay. How do you send this stuff? And they were using EBay shipping tools had some special deal with the post office in China did a joint venture with the post office in the US. But then EBay figured out that I was shipping stuff that was not being sold on EBay through their shipping tool, and they cut that off. Okay. Also, then I had to start over and make my deal directly with the China post, but China post only had. They had. What was it Amazon? No Emma's, the third one Alibaba. Did they had EBay EBay, I and Alibaba than Amazon PJ entrepreneur, but they didn't have anything built for, you know, a small-time operate everything was with Amazon EBay and all that they had API's working and right, right? They had to build something for me. And I started testing it and. The communication first of all with Chinese and English. Right, only speak English. Right. And I did find one guy that worked at China post to help me get get signed out like my advocate inside of to make this happen. But they kept changing the program like every day, and it would break in. How do I then I shipped thousand test packages and thirty percent of them got lost. Now, they actually didn't get lost. They were put some place. I put them in a box instead of a bag. So they got put on the shelf, anyway, I canceled my whole thing and. I didn't I didn't follow through with that. Okay. But I realized it was an opportunity, and then I went onto other things experimenting with things. All right now PJ last few questions before we wrap this up. How did you end up here in the Philippines? And what are you? What is your hustle? And what what are you enable now been came here because I needed to breath. There guys. And the funny thing is I came back here again last year. I think it was in February February, and I went to Palo on Hueco, Allah. Yeah, one. Okay. So I was in Chen. And again, there's a problem with the bad air in China in this time, it was really bad. And it's like six weeks. I'm coughing. I gotta get outta here. Right. So I'm going to the Philippine. So I landed in Manila, and then I went to Davo and see plough on and Wonga. But anyway, also team I stop coughing immediately. When I got here. And so then after that, I think it was in April. I brought my Chinese friends over here because I've been telling them for many many years that they should open an office in the Philippines, because you guys know how to read and write English and Chinese. Yes, stay can write English they speak English too. Well, but it's not a very good. It's like their level here. It's like, I call it word salad. They just. And and it words, and you know, for EBay that kind of works because the way this search engine works for other things put a conversational English fully and even writing listings of product, sometimes it's just very awkward. So anyway, they came over here. They looked around. And it's like, okay, we're going to rent the company apartment and office. And we're already expanding in the in the second office now and things that things are going really well, and I see big opportunity for Filipinos to grow here. And I've been here helping them because I wanna make sure they have a success. Yeah. Is actually two reasons I wanna help my friends, but I feel like I something to the Filipino people. Thank you for making it possible for me to travel around. Enjoy my life is breed. Good air. PJ before we wrap this up you've been. I did not know that I was gonna get this much today in this interview. Notice sent me a lot of stuff, I didn't know either to find out. There was a total journey was crazy. I have nothing but respect for you. But again, there's this. You said it earlier it's never linear you've been through so many ups and downs. It's a roller coaster ride. And sometimes it's so scary. You know, and, but you know, when you ride a roller coaster if it doesn't go off the rails on you get killed it still fun when you get off. Yeah. Absolutely. I was really want more. So let's talk about tips. Right. You've been through so many ups and downs and whatnot. How how do you keep your sanity? What's what's your straight? Which is this is not easy. You've been through it all like, oh my God. Like, I've been through a loss a win that felt like so much, but that's just like in less than ten years ten years max, but I've learned so much for you've done it so many times when after loss and after winning whatnot here, and you know, the secret you just said you learn so much correct? Okay. So my thing is I do not have fear of failure. And I don't care what anybody thinks of me. And I got a lot of advice from people around me like when I wanted to move to Bangkok people like you crazy, you're going to go out of business. And I'm like, I wanna try I wanna have. An adventure. I don't know where it's going to end up and many times it's sort of like jumping out of an airplane, hoping the parachutes going to open get a hunch. Like, oh, I think I wanna go to banker I wanna go to Manila because I can read this. So I wanna make a business there. So I just did it. You know, I rented a place. I'm like, okay now got to figure out like I'm gonna make some money here. Right. So I hired a few people and help me experiment with some things and it works. It doesn't work, and you know, eventually you get to work. But what do you look for because I'm pretty sure you have a like a playbook now from the way per places city to city to city, and what not when you first start to putting up something. Do you look for people first or do you look for opportunity? I the secret looking back, right? Secret is finding the right people. And generally, you don't find those people in the looking for a job you have to network with people and get to. No them and then solve some of their problems like be interested in something. They might have a dream for their own business. I have many many things in the pipeline right now that are out ready to come together in something that is going to probably be the biggest thing that I've ever worked on. And I've been working on it for like eight years just kind of relationships with people have my network is just unbelievable. And and I don't always I don't really look to make money on something. Always connect bull. Right. And some people have great businesses because I connected them, and I didn't make anything from it other times, I make some money, but what I'm putting together. Now is going to be like. I want to help other entrepreneurs use my sort of infrastructure and all my life contacts. For instance, somebody wants to sell on. They want to do ecommerce. Right. Well, the most difficult thing to to selling is buying, you know, buying quality product from a reliable source and reliable shipper. If you try to do it. There's a lot of drop shipping programs out there, but most people fail because the people cheat them or the cheat their customers and eventually they give up right? So the right thing is what I built over the last eight years is helping my friends and. You know, they trust me. And so they have this infrastructure, and I'm trying to create something that well. Take that and sell and other areas like social media marketing, I'm making friends with a lot of influences, especially here. Philippines. Totally different ballgame here millennium millennials United, right? Just was at a an event with them. They had a bunch of loggers there. And I met a lot of really great people. I also met a guy. What's up? Tony Dino him. Okay. Well, I saw his videos and I met in person. And we had some discussions about like, hey, what's up? Tony. Do you think you'd love to have a clothing line one time? Yeah. So I mean, I don't know if it can happened. But I do things like talk to people like that and set up some meetings. I have should things I'm working on right now. And I really want to try to help this guy. To see what it could turn into. Not just him. But I mean, there's there's a lot of people. But that's that's one. I just was shutting with them earlier today because we set up a meeting, and I have two other meetings that I'm going to go to sort of on his behalf to pitch the idea. Can we do this with very little capital and just experiment that now last question PJ before unfortunately, we don't have much time anymore? But my last question. So now, you find the right people right said, the most important thing, what working with them is totally because they're all unique that one point do you have a certain approach to delegation and working before he even delegate what what's your style? Like, well, I try to find people that can do things. Like, for instance. I'm terrible with accounting any and have one woman here, the she's like, my best friend. So you cover the weaknesses, right? So anyway, she's helped me with a lot of success delighted to paperwork and everything, and she's also helping me with my Chinese friend because it's very difficult to just show up in the Philippines and deal with SEC. And Hirose ends and thousands of paperwork signatures L issues like. And wait some more and have a seat, sir. And anyway, so I try to do the things that I'm best at and I didn't always work like that try to do everything. And then, but if you get the right people, and they have faith in you. And you know, you help each other out and build something together. You gotta you gotta definitely have a good team. You can't do it on your own. Absolutely. Thank you PJ. Now PJ if they want to follow you get to know more and get to work with you. And you have so many source so much up your sleeve, how do they reach you? Well, the best place is on Facebook. But what am I go main PJ dash for dot com? Forward to my Facebook page. There is going to be a membership site that free membership levels ship sometime future. So just remember Jay dot com and you'll find me on Facebook right now. But I'm probably going to be doing some. On social media, and maybe even personal. There you go. So you got to catch this guy. He's going to be very busy blessing. You know, he's in literacy again if you do reach out to him. But again, this has been the latest episode of hustle share. If you like this episode, please don't forget follow tried to your favorite podcast app. And again, thank you very much. And we'll see in the next. Piece.

New York City Bangkok Tommy hilfiger Paula Jones New York US China Hong Kong Philippines Hustler grace Karen Asia Ray Intel New York Times Kim Ed
Fashion Stocks Rising

MarketFoolery

30:25 min | 2 years ago

Fashion Stocks Rising

"This opening day episode of market fully is brought to you by. Hello Monday from Lincoln. Hello mondays. A new podcast from Lincoln aditorial team about how to get the most from Monday and your career find Hello Monday on apple podcasts or wherever you listen to podcasts. Thursday, March twenty eight welcomed the Mark fuller. I'm Chris joining me in studio from 'em funds and Bill Barker happy opening day, my friend. Finally, finally, you know, if there's one thing that I regret in in getting to work with Steve royno again here, which is a rare treat is Dan is not here to chime in on opening day. Neither is you would be he would be he's in Chicago at a some sort of conference some sort of event that he goes to every year Austin Morgan who produces industry, focus. Is not here because he's at opening day at NAT stadium. So we're going to we'll get to opening. I'm not saying Steve can't handle some opening day, talk in and contribute. But I thought sport, you're. Well, Steve is saying that we'll we'll get to opening day. And we'll probably bring Stephen again, we're going to dip into the full mailbag. We got we got to start with two companies that are in a similar line of business and are having eerily similar days right down to what their stocks are doing Lululemon athletic and PVA h Corp Peavy age is the parent company of Calvin Klein and Tommy hilfiger. Both companies reporting really good fourth quarters, both issuing strong guidance for twenty nine thousand nine and both stocks are up. Fifteen percent this morning, let's start with Lululemon athletic this in in the case of this stock the stocks heading an all time high. Was there any downside to what you saw out of Lululemon because this was a great quarter and their guidance for the full fiscal year was better than Wall Street was expecting. Not. Yeah. Not only was it better than Wall Street was expecting. But it is a company that has been beating its guidance regularly. I think for the past seven quarters, it's beaten, it's guidance. And so it'll be put into the category of oh, it should be guidance again, and as good as the guidance is which I think is double digit cops for the quarter, low double digits, which is much higher than I think the mid single digits, which was expected margins are improving sort of across the board except for they've made some investments in s GNA, but those are paying off and and the gross margin has improved quite a bit. So you've got you've got what you want in a retail stock in this is a sort of reminder that the death of retail has been somewhat exaggerated, but you've got stores opening you've got more merchandise going through all the stores and guiding to that continuing and margins improving. As a result of scale, and other efficiencies. And then on top of that by maxim shares, right? Five hundred million. I think they dedicate authorized to buy back another five hundred million. Yeah. It's a nice reminder that in the case of Lululemon, you've got a company that really has not gone the route of discounting as so many apparel retailers have done at various points. Oh my goodness. No, they so I was looking at the site to try to get a handle on what the men's selection was because this is one of their growth opportunities to expand into the men's category, which they are not known for, but which they provide and and so that if they get it right will be a lot more sales. And I mean, they were the hoodies were like one hundred and fifty one hundred and eighty bucks, which I didn't know you could charge that much for a hoodie. But I'm not a as as you know, I am the worst dressed man in North America. And so I wouldn't know what to do with a hundred and eighty dollar hoodie. I'll just say that the hood is that we sell at the motley fool podcast workshop. Much less much less than that, probably not as high quality. But but we're definitely not charging one hundred eighty bucks. Yeah. I'm lost enough on some of the fashion retail trends to not know, what to do with at least one analyst report that I saw that said, you know, was was indicating that one thing that investors needed to keep in mind is that the move of Easter into deep April from March would beginning of April late March last year. I think it was April first means that there will be a shift of sales from for March April. And and so I was wondering I mean, we're we're yoga pants a big part of the Easter celebration for the hill family growing up because I just I don't I don't know. How to connect the dots between Easter shopping, and and Lululemon and this was specifically about Lululemon. This was not always gonna Lulu Reverend reported. It was about retail. Failed generally for the some of the trends. And but it was in a report about Lululemon investors should just remember that this shift is gonna move some a bunch of sales. Do they I don't know. I mean is this is this the attire that one goes to church in now, I don't I don't think. So unless I is it puzzling to church a little appreciated part of Easter. Right doesn't necessarily get as much attention as say the bunny the bunny. The money's gotten all the headlines, but they're in certain places, there's still Easter going, and I don't think the church that I went to growing up would be yoga pants would have been appreciated. Lilla lemon today have a line of bonnets that don't get as much attention as the hoodies or the yoga pants the Easter bonnet industry is not thriving is my belief. That's probably true. Let's move onto PVA Corp again parent company of Calvin Klein and Tommy hilfiger. So another one of those businesses that the the brands that they own our. Much better known than the parent company. But it's basically the same report they had a really good fourth-quarter their guidance for the full fiscal year looked good and is any of this. I clearly, I'm still reeling. From the surprise of last week's IPO in the success. That Levi Strauss had what the stock popping thirty percent on the opening day and again, not to knock Levi's. It's a perfectly decent pair of jeans, but it's just jeans Calvin Klein, Tommy hilfiger, arguably higher end brands is pricing. Power part of what's happening here for P H D backup for a second and just to distinguish between the two both of which at a stock level or having very good days but from slightly different starting points. And that is Lululemon is growing somewhere around. You know, comps were up sixteen percent for the quarter, which is really sort of eye-popping number and total revenue is up twenty six percent. So you've got a stock that is growing a company that is growing. Quite rapidly and growing rapidly off of sort of all time, high achievements going into this. And and that is part of the justification for really the question with Lululemon is what what about the multiples is really? Thirty to forty times earnings. Do you want to pay that for a fashion retailer because they can miss on fashioned? And you know, Lululemon has at times. And so that is the risk that you're taking with something that it's growing as fast as as it is right now, whereas PD h is trading at about ten times earnings going into today and up a little bit from that. But still it's an multiple which is. An attractive entry point to to study any stock if it's trading something like ten times during the why is it doing that? Is it in trouble is that you know, that's significantly lower than the market and PB h has run into some issues. But is I think repositioning the Calvin Klein brand gave a big earnings or they they gave some guidance in in January, and then announcement that Calvin Klein brand was being repositioned in certain ways. And one of the big flagship stores was being shut down in one of the designers. They were parting ways with so I I think there was a greater degree of trepidation about where things were heading there. And and this report is pretty good in terms of clarifying things are on the right track to what extent is PVA h pushing online sales because in the case of Calvin Klein and Tommy hilfiger you've got. To establish brands. I would argue there they carry a decent amount of brand equity. These are I think well thought of brands and so to the extent that they're able to push those online presumably that that moves to the bottom line of h a little quicker than if they're just selling through sort of normal bricks and mortar channels. Yeah, I think everybody has to be doing some of that. But they're not as far along on that as Lululemon which is getting about thirty percent growth online somewhere in that category. And these are a number of brands that you tend to find it a lot of different places izod, and then using and all of the Calvin Klein and not so much individual standup stores, although there are some, but the things that you would find in department store, so. So there are a little bit less responsible for nailing it online. But that is certainly something that you know, is part of every retail brand now. Let's move off of apparel retail and move into discount retail with five below not quite as good a day for the stock. But it is up about five or six percent five Belo's guidance for twenty nine team is actually lower than what analysts were looking for. But the fourth quarter looked like it was still pretty strong for them. Yeah. This is a rapidly growing company right now they are at somewhere around. I think seven hundred fifty stores opened about one hundred twenty over the course of the year net few closures plans to open one hundred and forty five to one hundred fifty next year. So that will get them up to close to nine hundred stores and so growing the store count at twenty twenty five percent. A year is is pretty aggressive and they've done that while increasing cops as well. So that is what you're looking for. Not many places are able to grow store count as fast as they have. They benefitted sorry. They had some of their numbers you have to parse out last year. I think in they had fifty three weeks in their fiscal year this year fifty two and that extra week from last year came into the comparable quarter. But once you solve for all that, you know, growing total sales about thirty thirty two percent for the quarter awfully good. I want to get to the store count in a second. But how did they manage to get fifty three weeks into their fiscal year? This is something that you know, does that happen from time to okay, do a and and every like seventh year you got to solve that. Okay. The store count as you don't have exactly fifty two weeks in a year. You don't know. Okay. No fifty two weeks. Plus an extra day and leap years, plus two extra days. Okay. I haven't done the math on this. I'm just gonna trust fifty two times seven is three hundred sixty four. That. That's why all your your birthday comes on a later day each year than the year before you know, what will will agree to disagree on that? Let's get officers. Let's talk about the store out because that's surprising to me not that five below is doing well. I know they're doing well. And we've talked about them before. But that's that is a growth that. I don't remember the last time I heard about any company trying to grow their store count by that amount on a percentage basis year over for a couple of years in a row is that. Maybe I shouldn't say this is about a business. That's done. A really good job growing to this point. Is that overly aggressive is that why stain -able is it? Why a lot of companies have run into trouble growing store count that fast and from the size base. They are. And so I think it's a legitimate question. How wise that is everything's going. Well, seemingly at the moment. But opening a new store every two to three days and growing at twenty percent issue, compounded. I mean, that's it's declining a bit this year over last year in terms of the percentage growth, but the actual total number of stores is going to be about twenty five more this quarter than than last. There are sorry this year than last year. So I think it's a legitimate question for investors to keep an eye on whether that kind of expansion leads leads to problems, but. Quarter completed indicates that those problems are not developing yet. This is a company based in Philadelphia you were just up in Philadelphia for a bit. Did you stop by any five Belo's didn't stop by any five below is? I'm not the teen demographic that they are pointing toward you were traveling with teenagers. Now, I was traveling with teenagers might my children. But no, we did not make it to a five below. I'm I'm aware of the location of a couple of them in the in the greater Philadelphia area. But now we didn't have time for that. We had a couple of other classic Philadelphia establishments swallow, of course, while of course, does rita's rita's. What's that cheese steak water ice water ice? Yeah. Oh, yeah. Re. Okay. Yeah. Wasn't there cheese steak? I I was at believes national cheese steak day while we were there. But we didn't get our hands on any. Unfortunately, by San fortunately, like like you. That's an accident that just sounds like a lack of effort on your part, you're in Philadelphia for crying. What are you doing? We. We had a busy schedule. Okay. Quick shout out to Hello Monday. From Lincoln Sunday nights. Come on. We've all been there at some point in our lives. We've all been there on a Sunday night. When you start thinking about the work week ahead. And you're just like, oh, and you make that noise. But what if Monday was something you could actually look forward to? Hello Mondays a podcast it examines work. How to change it? How to like it maybe even possibly how to love it every week host Jessi Hempel sits down with featured guest to investigate the role that worked plays in our lives. And she does a great job doing it. I said this the other day, I talked to Jesse bef- right before the show launched and she really sort of outline how she was thinking about the show, and and she's doing a great job with it. So check it out when you get a chance when you're done listening to this podcast, and all the other motley fool podcast, definitely want checkout. Hello money, and you can find it on apple podcasts or wherever you listen to podcasts. One more thing before we dip into the full mailbag. And that is we're hiring here at the motley fool for all kinds of positions. So if you're looking for a job checkout careers dot full dot com, particularly if you're someone working in the SEO space didn't what SEO stands for. Yes. I do. I'm not gonna make you say search engine optimization looking for SEO content, strategists technical strategists and a host of other positions. So careers dot full dot com. Check it out when you get a chance. Our Email address is market fully at full dot com. Great question from Sean brewer at the university of Oklahoma goes Sooners, you often talk about being a long term investor and having positions in companies you believe in for the long run. However, I want your opinion on holding short position for companies that you believe are mismanaged poorly run or have a business model that you don't believe in some shorts that I hold are in companies like Snapchat, blue apron, and a few others of the more recent IPO failures in the past three years. Would it be a mistake to hold long term short positions in companies that are likely to become obsolete in the next five to ten years, and are showing signs that they are that they already might be on their way out examples, include blackberry, gopro, Fitbit or? Really any of the major department stores. Thank you, Sean. Great question and major department stores. I'm assuming on that category is bed bath and beyond. Which had shares pop thirty percent the other day, and as Abby Mallon pointed out a lot of that was due to shortsellers saying oh activists are coming in. I am getting out of this thing right now. It's a great question. Because we we were talking with Steve brighter, right before we started taping about shorting, and sort of like, I have never shorted a stock because I don't think I have the temperament for it. I don't think I could hold on. Because it's the sort of thing where you could be right about something, and you could just be wrong with the timing and get wacked in the process. But what do you think about his question of holding for a long time? Well, as long okay as long as it as long as you end up being, right? And the company's going out of business and the stock is going to go to zero or nearly zero and and sort of by definition. That's a good thing to do. As long as you're right and bed, bath and beyond. Particularly in the context of how you know. This was phrased what about major department stores? I would have said bed bath and beyond which we have kicked in the teeth. The number of times here would have been sort of top of my list of things that I just don't understand how much longer it can survive with its current business plan and yet as a short it was it costs you thirty percent a day. Now, whether that ends up being the final chapter or not, I don't know. But I can think of a couple of different stories that from shorting from back in the day the full port, which was an early online product of the the motley fool had featured and bed bath and beyond was a short recommendation way way back when and I think it was written up in the first book, Molly full investor guide. As just based on mostly the price of the stock. And this is going back twenty some years. And I think that that short was covered publicly if I've got that right correctly. Another story which falls warranted category of high profile shorts that were discussed here, and you can look up the record of this of a business that was shorted based on this thing looks like it's going out of business, and which turned out to be right? Was Trump Trump hotels DJ t-, which was shorted in the full portfolio and the analysis was right? Although the short wasn't held long enough to get to the bankruptcy and the and the full payout. It was a profitable short. It was. Yeah. And it was correct. The numbers told the story. This thing is in competently Ron has got way too much debt can't pay back its debt, and it it's not a well run business. And that was I think that falls more into the example that that you're looking for here of of what would be a good long. Term short, which is something which is if you're right. This is inevitably going to zero but you have to be much more on top of a short because they can go up thirty percent in day, and you can lose. Fill in the blank X, your money, you if you're wrong, you're not out a hundred percent of your money. Your out several hundred percent of your money for anyone who hasn't listened to David Garner's weekly podcast rule breaker investing. This is I think good opportunity to point out one of if not absolutely my favorite episode, one of my favorite episodes of David's podcast, which is he realized this entire story about meeting Donald Trump along with a couple of other people from the motley fool investing team going up there to meet with him when. David had publicly shorted the stock which is this is a long time ago of this is when this sort of thing simply was not done that people who came out and said, oh, I'm I'm shorting this stock. And this is why. So definitely check out that up is out of of David's podcast. If you haven't the other thing, I'll say is that I think that when you're looking to short a stock as you said you need to be on top of it because it can go south very quickly. The other thing is you need to be more confident about that position in your portfolio than arguably any of the longs that you hold in your portfolio, and you need to be able to answer the question. Okay. If I'm wrong, and this stock goes up, why does the stock go up and in the case of you know, some businesses that are just loaded up with that. And you know, the the modern day example of that is Sears when you. Look, you know, plenty of people have made money shorting Sears over the last decade, and it's because of among other things their mounting debt problem. But in the case of the companies that Sean lists just to pick to go pro and Fitbit. It's in tireless possible that those two companies get acquired it would not surprise me at all. If it was bought in the next three years by someone else. Now, maybe they'll get bought out at some massive premium. But maybe it's enough of a premium. I don't know what his short, you know, what his price is. But you definitely need to be able to answer that question. Like if I'm wrong and something propels this stock higher. What is the most likely reason for that? Yeah. And somebody could acquire Fitbit really just for the data that they could acquire there that might have enormous amounts of value to somebody and pro a little bit less. So I think I mean, I go pro like Fitbit is a, you know, consumer tech device and those have a history of flaming out, whether you know, blackberry, whether it's palm pilot, the apple is really the exception to the rule and more of these very very very hot consumer tech devices and up facing competition more rapidly than the enthusiastic investors thought they would. And and certainly that's been the case for co pro as well, let's bring in our man behind the class Debroy though, Steve you've shorted one. Stock in your life. Do I have that? Right. I think so I I had a nasty experience with United Airlines. And I was like I'm going to get them back. I'm gonna short the company as a as a customer you led to customer you had a bad experience and had a bad experience. And I think I I held shares at the you're the only one I think I think I am. But and boy is that a talk about number one batteries institute because you personally had a bad experience. Boy, I I'm going to learn them. Well, no did not happen. I'm going to send out a tweet. Tell them a short of their company before we wrap up its opening day. One of the things I like about opening day for major league baseball is walking around the office here at the motley fool and in the case of Austin Morgan, and our friend Roger Friedman looking at their empty desks and saying, oh, I know where they are there. They're not the reason they're not here in the offices are at the game. But also just seeing people fly in their team colors people over in member services or a couple of guys wearing Yankees jerseys someone in the investing group, we're in Washington nationals shirt Rex more Scott a Saint Louis cardinals hat on. I like to see it. Now, he says it is it's it's also a reminder of the absence of Bob Bala. Who would? Yes. Dress up a long time editorial powerhouse here at the full. Bob Oballo who yes, Bob. Bob no-one did opening day elect, Bob. No, he came in full Red Sox gear. With with Clete with click with cleats, not just the jersey the past the plates and and bat, I'm not sure if you had a batter's helmet, but yet both did he have both the the cap and the batter Cellnet Jesse did. Okay. Nobody nobody. Nobody. Bob. Yeah. No. It's it's the beginning of spring. There's there's it's on the very short list of great days of of every year. Yes. And I think the the old adage that hope springs eternal of his true. I was going to say for all teams and their fans, but realistically there let's face it. There's some teams out there where it's just a boy they're just in for a world of pain. And yes, Baltimore Orioles fans. I'm looking at you, and I sympathize with you because it's going to be a rough twenty nine thousand nine for that team. So I was looking at opening day rosters and the the salary schedules that are paid out. And you know, the Red Sox are still paying Pablo Sandoval nineteen million this year. Are you kidding? No. Well, it pales in comparison at least in terms of contract longevity to the New York Mets paying Bobby Baena from now until the end of time well in in that category in the twenty nineteen deferred salary calling for the Red Sox is Manny Ramirez can get into million. You know, what many got us the two thousand four. So he can unlike Sandoval you're not going to begrudge in that money earned his money. The panda, man. Not so much gangster still paying Rodriguez four million this year. Oh, good. I'm glad to be worked out for. As gret sixty million dollars on the injured reserve list right now. Well, and and you and I talked about this earlier just to to bring it back to investing is that just as you can evaluate a company you can look at their books. You can look at the industry they operate in. And you can be right on all of the numbers things. And there are always going to be things. And investing that go wrong. There will always be sort of the intangibles. And when it comes to sports, and it doesn't matter if you're a fan of baseball basketball, if you're a fan of any sport, you know, that in sports it's injuries that the the x factor for so many teams in so many sports in a given season is injuries. They you can look great when the season starts, and if you know key injuries happened to certain people than your season is lost. Yeah. No, I know all about law season due to injuries. The. At the moment. But it's no on a day. Like today. It's nothing but optimism. Okay. I think let's end on that. Yeah. Let's say not an optimistic. Thanks for being here. Thank you as always people on the program may have interest in the stocks. They talk about on the motley fool may have formal recommendations for against so buy or sell stocks based solely on what you hear. What's going to do it for this edition of market? Fully the show is mixed by Steve Bronco. I'm Chris hill. Thanks for listening. We'll see on.

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#034: Why Certain Types of People Get Stuck

The Win-Win Effect

57:48 min | 1 year ago

#034: Why Certain Types of People Get Stuck

"Hello and welcome to the win win. Effect podcast with your host Chris. Ross this is the show for anyone that wants to drive productivity and maximize potential in any industry. Let's take a moment. Have you ever wondered about the psychology behind the persuasive marketing? Driving you to take action sometimes on products. You never thought people would buy full. That's just what makes this podcast. Stand out from the others. On these episodes crispell breakdown proven strategies that his companies use to respectably enroll prospective students into the correct programs. To achieve overall business success and fulfillment in life will get a rare centralized look into both sides of the bias seller relationships that. I'm sure anyone tuning in will receive massive value from to implement instantly there are huge quantities of information on material from companies. Just trying to sell products but not many giving you the right information on how to build companies from solid foundations focusing on customers actually winning as the outcome. The win win effect. Podcast is a character based code for human interaction and collaboration in business. Time is the only non renewable resource in life. So with this podcast the outcome is designed to bring you value to make it worth your time. Happy Monday everybody and welcome back to another episode of the win win. Effect podcast. This is Chris. Ross in our last episode West Basin I broke down the framework we use when approaching much-needed conversations with respect to buyers. But some of you are still having some challenges breaking through the service level getting to the core and the root of the problems with your buyers so for today's episode. We're going to be looking at how to get unstuck and some of you knew exactly what I mean before. Taking up a couple of notches and diving in take the time and click on the link and a description box. You will find more information about our show how to connect with myself and my team a feedback form for you to share some of your takeaways on what you're learning with our episodes in any kind of offers that we mentioned with the episodes just to let you know anything that we do offer on this show. We'll be free and his our way of showing our appreciation with everyone tuning in all right. Is Everyone Ready? Let's dive right in over the last month or so. We've been speaking a lot about emotional. Intelligence was and how much that plays into success especially in sales but have you ever sat back in wondered why humans are so damn complicated all the time? I mean. That's something that you know. It's something that I sometimes get frustrated about something that I'm sometimes. I'm amazed by you know so it's it's actually one thing that I'm constantly thinking about in terms of. Not just how complicated the are like why humans do certain things and why we think in certain ways you know in different personality types. So that's always always on my mind. One of my favorite things to do. And this is probably gonNA sound creepy is to people watch if you ever went. Went somewhere by yourself and you just happen to start looking at everybody around you. Yeah Yeah. I'm that weird guy that the album sooner dissecting certain situations and why they're happening so I went to the grocery store to get you know just minor things so I walked inside the grocery store as I do right. Grab a little basket and go to produce and walk. Work yourself down the aisles. I just couldn't happen in notice like this guy was like looking around. I thought he was looking at me. Was and I looked over. Needy you ever like had that weird awkward type of situation where you don't lock is when you see the person look at you and you see the guy looking at you. Whatever it is you know. I noticed him but he looked like he was lost West. Yeah so it was like a walked up to him. Hey Excuse me I'm you lost man. You're right I mean you wife give you a list. You don't know where things aren't exactly. He was like exactly he's like I can't find I don't know like cottage cheese and similar half-and-half thing is I guess on the other side. He's like yeah. I'm not from this area. You sound like you're not for me. They're not see now. I'm from America as of course I should've worn was that and he picked it up and he walked off in his day right and go pick up my pick up the things that I was GonNa pick up in grocery store and as I was going to checkout line like something went off in my brain and it made me think of. I can't remember who said it to me. It was the old saying and I think you've probably heard me say the same. There's three types of people in this world. There's people that wait for things to happen. There's people who make things happen and there's people who sit around confused wondering what the Hell just happened right in the for that guy. He fell into the category. He just waiting for things to happen. He mentioned it. I was just waiting to try to figure. Is someone's going to walk up and help me? I don't know I've never been that type of person. Why do people fall into those three categories in life? I mean is it personal surroundings. The way they're brought up. I mean taught me about that. Yeah I think there's there's a number of factors here you know and you've touched on a few of them. It's absolutely how you're brought up and so I know that you know before this we're kind of talking about now Tony Little story about You know now's at. The grocery store had a similar experience. But you know whereas watching people who were helping somebody that needed help you know and it's always something I've always wondered about in. It's absolutely you're absolutely right. I think stems from your upbringing. I think a lot of things from your upbringing But you know if you're someone for example if you had a lot of hardship in life right and you didn't maybe you didn't have the things that the loss of the luxuries that maybe some other people had and yet the work hard for things start working at an early age. You know I believe you get you get brought up with it with a certain amount of I guess awareness that some other people may not have if if they've had a lot of things just to them and have more than entitlement mentality and so that's really what it comes to mind when you're saying that is okay. You know it's the mentality of a person and it all comes from their experiences and what they've had to deal with because you know if if that guy for example and I don't know history so saul speculation but you know if the if that guy was you know more dependent on himself or brought up in a way where he had to depend a lot more on himself. I believe he would have been just going and looking for the cottage cheese himself right. Who wouldn't it be sending away for the given to right and so dry but yeah one of the things that drives me nuts. I don't I don't like when I see someone who is so dependent on others because you start to you start to understand maybe what kind of mindset their end and that's usually people have more of that victim mindset or more entitlement mentality so. I I'm with you know the listeners. Were sitting in some questions that they keep getting stuck how to get. Unstuck is by experience in going through it and it comes from your metality and comes from your beliefs values and behaviors. That's where I think. A lot of people when they when they brought up their genes. That you inherit. I mean the environment you've talked about you're exposed to they all the term how you regard the people you cross your half every day. I mean whether it's a matter of understanding perception or judgment is essential to realize that and that's where limiting beliefs start to develop. Would you agree I would? You're absolutely right. It's your environment right. It's your environment and its surrounding surroundings. And so here's the thing though. Is You have control over those things especially when you start becoming more independent. You can't blame your childhood for everything right. If 'cause like for myself included I mean if I want the blame my childhood or the way I was raised on an all of my failures in life you know I would have never gotten anywhere and so it's the freedom of understanding that everything is within your control and it comes down to. How much effort are you willing to put in to make something happen with? The effort comes from your belief day. No one's ever going to hand things to you right for myself. It does. I mean I grew up. You know not a lot of money. But I didn't know that until I got to a certain age and realized hey I wanNA wear Tommy Hilfiger and Timberlands and my dad's like hey ain't buying shit right if you want it. If you want the clothes that you WANNA wear. You have a lot of skills that I helped you with make story short best belief that if you want something you gotta go get it. And our beliefs. We derive our values which is either be correct or incorrect. When compared with evidence none of the less hold true for us you know. Beliefs are just concepts to behold to be true right right. Sometimes they're not real just as a belief though but you don't know where it comes from or do you and again that comes back to the awareness piece right and so have you taken time to actually find because you know when we talk about limiting beliefs. What are we talking about? It's a belief that is limiting you right and so the but again that belief to you is as the way that it is like. It's just that's that's the world to you right that belief system how you view things and so it's not like I can come to you and tell you how you're viewing something is wrong right and so everything about it from like if you have bad is right and the the doctor is telling you. Hey read the words off of this chart you know you may think that says eighty seven four right and you and you're like yeah. I'm pretty confident about that. And then you put the glasses on and you realize it says it says you know it says a six to seven right and so it's like it but that's just what it is. It's that with a lens that were seeing through is telling us is what we think that we're actually seeing thus that's what we're believing until we either experience something or usually there has to be some kind of trigger that tells us okay. I need to think further about what I'm actually seeing here because they grow from what you see here experienced like you're saying and I was. The kid was in second grade at couldn't read the board so I had to get glasses so I know exactly what you're talking about like you put like. Hey what do you see? And I'm like Oh C. B. Goes unlike you want to get it right anyway and as a kid. You don't want glasses. 'cause people pick on you right and that's the funny because this whole thing about like let's let's think about that for a second like you're a kid right and the doctor is telling read this off and you know you can't see it right but yet you're still whether it is. You're still trying anyway. Why because there's could be multiple reasons. Either you don't WanNa disappoint your eagles in the way. You don't want to be judged a certain way right whatever it is. I and so but then once you're like okay you know what? I I really can't see this on you. Put THE GLASSES OUT. And you have a lot more clarity now. Everything gets better. It's the same thing in life right. We we choose to see things a certain way and we don't WanNa see any other way because of fear of judgment because maybe our ego because of whatever it may be enough until we finally hit a point where you're like you know what I almost got into a car accident because I can't see something I need my glasses or look. Oh Shit I'm broke and I you know I am failing to the bottom. I feel like I'm losing everything I need to make a change right. So there's a trigger there. There's something that happens influences it. There's a huge trigger and that trigger usually sets those three types of people off people that wait for things to happen people that mink. Shit happen then. People wonder what the hell just happened. I think it's important that we keep talking about this a little further because I know there are a lot of listeners out. There have been telling us that they've been stuck and how to get unstuck. I guess you would say especially when you're dealing with a perspective buyer you got a hill your own bullshit. I I the best sales people in the best of best that I've been around. West have handled their beliefs and opinions and convictions and they investigated. Why do they feel this way about whatever topic that is could be money? Money's a big thing for people that's what you know number one injection that people have in life. How much money yet. Because that's what people value the most in light. Values are ideas that we hold to be important values control. How we behave communicate and interact. We others around us that we're already have our own perception about who they are everything in your life. You're going off of the experiences what you heard before you know what you read. What you someone thought about you. Maybe you thought that they were a person. Influence may be looked up to them and he wanted to be so much alike them you allow their beliefs their opinions and their convictions to Be Yours. And then you go to the next part of your life the chapter of your life and if you try to do the same things with those beliefs opinions convictions and have different values. You're kind of screwed. Aren't you right exactly? Keyword there being again. Experience right is what I experienced and I wholeheartedly agree with what you're saying and I completely believe in in my opinion if you want if you want to get anywhere you have to. Do you have to just overwhelm yourself with experience? And what I mean. That's why people that are of an older age are looked at as having wisdom right right because why because of their experience and not just because of their good experience and I just go their successes because of the bad experiences in the failures and things. They didn't do well. 'cause that's really what teaches you all right and so you know if you need to immerse yourself in a whole lot of different experiences in order for you to be able to grow again depending on the kind of person that you are right. This is where you know you. You make that conscious choice because if you're someone who makes it happen then you're just GonNa go out and you're going to start doing it. You're not gonNA wait for all the answers you know. You're not gonNA wait for someone to tell you exactly what to do or to give you the how to or whatever the hell it is that you're looking for right. You're just GONNA go and start it and you're going to do it and so why. Why is it that nowadays? We're seeing sixteen year old or fourteen year olds who are millionaires. Because they they're adopting this attitude but now they also have a platform where they can actually make it happen because they don't know anything better my in their mind. They haven't experienced life yet so they have the ignorance which is a beautiful thing and so they don't have those limiting beliefs that it's like okay. You know I've I tried this job and failed right. I tried this business and it failed. No they're just starting out so that means they put their all into something and they just take on that attitude whereas someone who may be sixty five years old has gone to a lot of hardship in their life is now at a point where they're like. You know what I don't care to do this anymore. I don't feel like doing this. I don't WanNa make a change. You know this is just how it's been. This is how it's always going to be. And that's where a lot is limiting beliefs. Come in and so again yet. Depending on who you are as a person. This is how you respond in what you're willing to take on right and you taking on that much. I mean. Say for instance if you've never really potentially failed before we watched this with That boxing match on recent. We were laughing about wilder and fury. Okay Yeah fairies overcome so much in his life you know personal battles depression bipolar you know went from two hundred fifty pounds four over four hundred pounds and he has huge comeback. People Love Comeback Stories. I mean actually inspired me. When a couple of things he's extremely. Ocd Okay and when he has to like he dreads going to Sunday. Because that's a day that you know. He goes to church and spends time with his family. He's on idol. I'm the same type of person West. I can relate to that because I was. I'm not built for idle. My whole family in everybody in it and more including my sister passed away. I've had a watch them struggle through life. I can overcome anything especially you know personal experiences and I know for sure that there's an have a strong conviction now. There's nothing ever in this world will ever beat me unless I will beat myself. Yeah because life will beat you down if you let it 'cause sometimes you're up sometimes you're down. Sometimes things go well in very well. Sometimes they don't me. And sometimes you happy Sandra sad thing about this for a second is emotion. If I told you hate I'm depressed I can't think about. Hey I'm going to be depressed and think about that emotion and feel depressed. It takes a happens over time. Doesn't it absolutely does in order for you not to get depressed? You GotTa do things that make you happy. Do Two things that you do really well. I like to focus on things. And how can I grow every day? Becoming unstuck isn't about figuring out. Okay what are some of the techniques and skills as you having the ability to hold yourself accountable and showing courage because it's going to take a lot of time but once you start removing all these beliefs and he's convictions and opinions that used to have you're going to start uncovering why you feel this way. What did I do like this is? Why keep making the same fucking decision or this is why keep making the same stupid mistake? West now. That's a bitchy freaking behavior that I need to freaking identify sometimes and we talked about this in previous episode. If you have two things easy happen either you become very quiet when I hit a trigger. Were you push back on the person pushes back? Do you see what I'm saying because I'm more of a make it happen type of person. Why does that play into so much of what we do? In sales in how we're able to help people overcome some of the things is prevented them from reaching a level success. You know this. I wish I could put this in a much. I put it in the words as much as I can. Because you know this is obviously a very sensitive topic you know but the mindset all comes back to the mindset of the person meaning that we have a mindset of. We're just GONNA make it happen right. We just no matter what we're GonNa make it happen. We're going to win. We're going to make it happen. And so when you have that kind of mentality you don't get caught up in the bullshit you don't get caught up in when things go bad or go wrong all you do is look at okay. What just happened how. How do I keep moving forward? Keyword being I'M GONNA keep moving forward right no matter what and so like from me myself. I battled with depression for a long time. And I'm GonNa tell people right now making money and anything anything else that you think is GonNa cure to your depression. Whatever that situation is that's going to cure to your depression. It's not you know it's never it never will it's it's your perception and German. Talapity is what what's doing so it's when you have a mentality of. I'm just going to make it happen. You are at a little bit of an advantage in life. I'm going to say them because you see things differently. And so when when I started breaking through my depression it wasn't because my the amount of money I may change it wasn't because I made more money actually now is even more depressed and when I started to go you know to actually Be Able to break pass is when I started to identify the things that were important to me but also I started experiencing a lot of hard times and what ended up happening on the other side of that became gratitude so you know and and I started seeing through the Lens of gratitude to where it's like I. Am You know what I'm I'm happy that I got two experiences and I can move forward from it and I'm a lot more clear on where I WANNA go. Okay and that clarity peace has now allowed me to feel a level of happiness right or joy and because I'm like I know where I'm going now I don't feel stuck anymore because I know where I'm going and so going back to your question Chris. What makes us effective at what we do? Is that because we've went through it as because we understand this piece. Were able to come back to our buyer and be able to give him a level of clarity moving forward so that their feel like they have somewhere to go and this is why they're attached to us and this is why most of my clients the one the one common thing that I get from most of my clients as they're thanking me because I gave them clarity not because I gave them the world not because I give them the best strategy. I give them those two but they don't care about those they're they're happy because they free for the first time they feel like they know where they're going and so that's that's the important piece clarity is where where a lot of this happens that clarity. You have an idea you see things in a different Lens. I gave an example. Us going to disturb if I asked you to. Go there by yourself until you were that you wouldn't go there with the same type of momentum right right because you're going to be on alert because it's part of your brain is like. I don't know what's going to happen in. Here's a hard thing for a lot of people to understand was is they think they need to have it all at the same time. Maybe it's just that were as humans now the delay that the world is and we have everything you know at. The touch of our fingers with our phones is that we want right now convenience. That's where you know everybody just Kinda of like lives in meteorologisy right. Everybody doesn't shoot. Try to set goals. There are limitless. You don't like you need to understand. The ceiling is only the roof in past. That roof is a sky. You can do anything you want accomplish. It's just you gotTa know what you're looking at and that's we're talking about. That clarity is so important for you to give your buyers clarity west and like you have watched you do it for years. They become a different person because they now they're aware what's going on around them. They're a little bit more confident because you help them realize that they were looking things through the wrong lens in a first place and we'll begin understand it set in reality we will never have things perfect all the time and you need to embrace. We're going to have some up so we're gonNA have some downs but during these down moments this were a huge opportunity and the only one in you talked about experience. Was you only get there unless you experiences? That's where growth takes place is when you get slapped in the. That's where the work is Bro. By anybody can feel good when they have their health. The bills are paid happy. Relationships children are acting normal. They're doing good in school. Whatever businesses successful? Anybody can be positive them bro. Anybody can be positive you. Anybody can have a big huge vision. GonNa do this dude. His next big thing. Why do we feel like we? We have everything working for at one time. Why do we feel like we can conquer the world? It's because you're not. Here's here's the thing and I'm laughing you when you have clarity but you have clarity. But you're not always looking in the future. Yes clarity. But you're in the present time right now. This this gives you strength. It gives you strength because now you're doing what you need to do every single day the reason why we we believe that we can conquer the world is because we actually know we can as because we understand the fact that all we have to do is put an all of the effort and take all of the hits along the way and we will get there and so and it's not like I have to sit here and speculate one. I'm GONNA take a hit right and I said this in a video did not too long ago but I think of myself as a vessel my so AH VESSEL. Meaning that okay. So let's think of a ship and I'm trying to get from here to. I'm trying to get from here to my end goal writer to from Point A. to Point B. and I understand that I'm going through walk GonNa go through rocky waters I'm GonNa hit some ice patches. I know there's things that are going to happen along the way that are going to to try to set me back from getting to my goal but the thing is I know that I'm equipped because of my mindset not because of my ability not because my talent not because of anything but mindset and my effort. I know that no matter what happens if I have to to dive into those waters and swim myself in the ice cold water. I will do that to get to our needs to go because that's just my mentality and so that's why I now. I had that belief system. That's why it had now have that conviction and so when I'm working with someone or you're working with your buyer you need to give him that level of clarity but also help them live in the present and understand that a stew their effort and what they do every single day is what's going to get them. They're not always thinking about the future. I'm constantly envisioning where I want to be. You know and I do that but I'm not living in it. I envision him but then I go back to. This is what I need to do every single day and now I'm happy I'm happy even though and I told you before February was one of my worst months at so many things go wrong but here I am happy. I'm good because I understand where I'm going. I understand that I can always do something about it and it's no longer an inconvenience to me. One bad things happen right so when things I don't want to happen happens it's just I understand it. It's one of part of the whole game. It's not no longer an inconvenience same thing with my health. Mahathir complete shut at some point and what I did was I turned more non turn. I'm trying to turn more into you. Know whether it's a plant based Diet or whatever else I'm trying to do to get my health better but guess what it's not convenient. I don't you know waking up at four thirty in the morning going to the gym. It's not convenient by. Its eating better not convenient. Why because now no longer and go get that fast food and be able to eat it right away. I have to make it myself. You know but again. What's on the other side of that? I'm a lot healthier. I'm a lot happier. I feel a lot better but why it's because it's inconvenient. That's where you're prizes at on the other side in to your point about the vessel. Another great now is one of the quotes. And you know me. I'm a prompt prior navy. Is THAT ROUGH SEAS. Make an experienced sailor. Yeah there's nothing more true than that statement. Because a real challenge of growth mentality emotionally spiritually comes when you get not in the mouth. I mean someone said to me that adversity introduces a man to himself. That's what he find out who you are. That's where most of the listeners really paying attention to this most of you mother fuckers telling you will never be successful because you're running away from it. You're running away from pain. Oh my God that might hurt me type shit and hope they don't take offense and no one's fit to me. I use 'em F- like a you know an explanation market in and sentence okay these punctuation but how you handle it. That's where growth is man when you start facing your challenges and I'm talking about the ones that you don't emit your mom okay. I made a lot of mistakes in my past but I have learned from each one of them and especially in the last over the last month and a half. I've had to open up myself again in figuring out. I need to figure some things out that takes a lot of courage wes. It takes a lot of accountability. I need to worry about myself now. The result of that. I've lost seventeen pounds last month because I'm doing things a little different. I'm changing my. I'm changing my approach anything. I've focused my attention. Oh Man I'm going to be successful was because history has proven if I focus on that I won't fail but if I do fail. That's a setback. Because I was reassess and figure out how to get around that I mean. Help me try to explain that better to the listeners. And I hope you guys get offended. Absolute hit you know. Here's the thing is you? That will all this come up. You know when when we're talking about this and we're talking about all of this it's it comes down to one thing. What's going alternately? Make you happy? Because here's here's the one. Here's the one thing that I can't stand. And that's people who who are forcing themselves with trying to force themselves to do something or act a certain way or be a certain person right one. That's not who they really are. And so you got to recognize exactly who you are and who you want to be because look here's a truth of it. If you're happy being the guy in the supermarket waiting for someone to tell you where the cottage cheese in the cheeses I'm Goo Goo for you. Men like if you're actually happy and content as fine not be who you are but if you actually want to make a change or you want do something what's going to force you into actually doing whatever it is it's inconvenient in into going through an experience that you know might hurt you or might set you in what you feel like set you back or s going to not feel good or whatever it is going to be the priority of what you're looking to get on the other side. And so what are? What are your priorities? Were you trying to go and then you got a death mentality that look I know what it is? I know what it is and now I just have to go in an experienced stopped looking for shortcuts. Stop looking for for someone to tell you what to do. Stop looking for the next best. Three Up Strategy Right. Get your ass in it and start doing it. And that's why people waste so much money on bullshit that they don't need are buying whether it's programs or anything that they don't need those things are good. Those are things are good for you. But that's only if you're actually committed and you're looking to move forward and you have the right mentality around. The mentality is at for example. I'm buying this program to learn something because it's going to help me progress forward. Not because it's going to be my result an because it's going to lead to me being whatever it is. I'm trying to be Whether it's the best knit sweater knit or or the next millionaire right. You're you look at it as just information. I'M GONNA move forward with it and so my point being that you gotta take on a different mentality where you're just relying on yourself you're independent you're relying on yourself. You're prioritizing whatever. It is an understanding that now. I'm in the mentality that I know. I'M GONNA take hits but no matter what I'm going to learn and keep moving forward to get to where I wanna go with sometimes is getting where you want to go the way that you're looking at it when you initially started out on your journey you're shooting too short undercutting yourself. Here's some how to use a lot of people that are probably like okay. That sounds great. But how do you do it number one? Just assess yourself SESA situation and ask yourself this question. What brought you here. What brought you to that current situation. What are some of the actions? Like what role did you play? I mean what has brought you to this point. What did you learn from it? I mean are you learning anything from this pain? Are you just doing it over and over again trying to run away from your pain? That's what usually happens when people just do it over and over and over again right. Was THAT DEFINITION SANTA RIGHT. Same thing expecting a different outcome. They keep doing that because they're running away from pain the running away from discomfort something. You can't run away. Man Doesn't this world is not that big of a place. I can have the same problems that I had an states have here in the U K four thousand miles away. Why Wes? Because it's again it's your intention. It's you gotTA. Hi It's you you're not ever looking at yourself. You gotta look at yourself if if you want if you truly want to assess y y you're where you are and if it's not where you want a beer even if it is you where you want to be at some point along the lines you gotta look at. What did I do to contribute to this or MAC or it takes two people to argue man? It takes two people to do anything. It takes two people but both parties need to come and look at themselves hold themselves accountable and what they did wrong. Potentially what role do they play? So I'll go over it again. Assess yourself and the situation and ask yourself what the hell brought you there. And that's all sometimes that's a hard thing for people because it you know I had to look at myself in the mirror and sadie things. I mean when things go you know they. Start getting sidetracked. Start going down the wrong path when those things are happening. It's like a snowball effect from me. Wes every little part of my life starts falling apart and same time. Your soon as one thing happens and if I'm running away from an I'm trying to mask it or whatever it is suppress. It is a good indication of me being off balance like I'm going to do to same thing in a different part area my life. That's the most important to me but then you ask yourself you know when I wrote this down actually in my book the other day in order for me to come to person I really WANNA accomplish. I need to find the other virgin in the middle of it. The next version of myself isn't a person what I'm looking for. I need to find that next version of myself is going to help me get there. Steppingstone what does that mean to the listeners. Do you think ultimately what that means is well. Here's how I see it. The person who you are right now needs to break down. Let's see I'm going to make another analogy? Let's think in terms of muscle right for anybody who works out. What do you have to do in order from muscle to grow? You gotTA break it. Down Right. And so the muscle breaks down and then it grows because why it went through the pain. It went through the hardship and went through the struggle and now understands that. Look in order for me to be able to handle this weight again. I gotta grow and become stronger so that I don't break down in the way that I just did again right. And so that's what that's what it is. You have to go through it. You have to break down the person that you are and especially if you're experiencing hard times but then you have to make the conscious choice of say. I'm not the victim here on the solution and I can do something about it. I just gotta get stronger so I can handle it when it comes to me the next time or I can handle it to push forward to that. I don't feel this type of paint again. Nothing if you keep running away from it and that's a really good analogy with the muscle because you have to break it down right and you gotta keep in your mind. It's never going to leave you until you grow and grow through it because you know people say oh you'll get through it. Well Yeah I mean this. This too shall pass like if you could tell me. Oh kind of things. Nobody I mean I'll tell you what you're going through a rough time someone tell you some bullshit cheesy shit like that makes you want to chop him in the throat right like I'm like Oh let's get away from that it's a it's a true statement and you're not going to get just get through. It doesn't get to another situation right because you're GONNA have to really investigate. What actually got you here man. 'cause whatever you focus on that would pay attention to every little parts becoming more balanced. I know that people talk about this a lot. I've I suffer from this over the last year and you become more balanced. I'm telling myself but it wasn't clicking. You know there's no action coming from it because nothing. There's no motivation behind it. Because I didn't know where I needed to go now I do. Because I'm going through a setback when you go through that setback. That's where the growth is. I could easily you know over the last couple of months I could have easily got slapped in the mouth with what I'm going through right now and is laid down but I'm not gonNA lay down but I'm not just going to try to get through it. I'm going to say okay. How can I take this time much? Needed time in reassess everything I ever known and I've done that so now I believe I'm another version of myself so I'm fighting for something bigger than I. Am You know a whole of the purpose like so? Are you going through it? Are you growing from it? Are you bigger and better because of it? Am I absolutely so these? Are the things that go through my mind? I know that started off with me watching somebody loss in a grocery store but it reminded me about the people that are listening to our podcast about emotional intelligence. And they're going. How do I get unstuck? You get unstuck yourself first before you can do this effectively because it's never gonNA leave you man until you grow through it. I mean how can you make that a new habit now again it goes back to it? Goes back to your priority. Right goes back to what you really want right. Because you're absolutely right. You know people like let's take people for example that are really bad and relationships. Why and they're like. I can't find the right person and I can't you know they always like there's always something wrong with them and I can't last in a relation more than a couple of months and so what usually ends up happening in that scenario is at some point you gotta look at yourself and say what am I doing wrong whether it's right. Maybe I'm expecting certain things from someone that I don't even embody myself. I don't even represent and buy chemicals back to personal responsibility so if you want step number one before you before you start trying to do the magic plan in the making your life a whole lot better step number one is learn how to to hold yourself accountable to taking responsibility. And so that's all I would focus on like if somebody's listening to this and they have they have certain problems they WANNA deal with. Take the next seven days and look for all the areas of your life that you can blame yourself for and once you start doing that you'll start to identify certain patterns certain gaps certain things that led to certain results. And once once you do that you don't need me to tell you what to do from there you'll naturally start to figure it out because humans like you said in the beginning were very complex. But we're also extremely intelligent and again. I don't believe that like let's just let's just take you know a homeless guy across the street. That homeless guy can make the decision and there has been some that made the decision to go on to become millionaires and billionaires. Why because it's it within their ability that's within their human nature but it's what they decided to focus on and what they took responsibility for and held themselves accountable to and that's the first thing you gotta do as hold yourself account because guess what when you go when you actually adopt that type of tally. There are certain things that you probably dealing with your buyers right now that you will never even deal with because you you choose not even accept anymore for the listeners out there that or understanding you know how the how to behind it in for those who don't want to admit when they get wiped out when they get really embarrassed or humiliated you were or words you can't even express in words the symbolism of how you feel. I mean for several weeks when I go through some of the things I went through be. I'm just numb. I don't know how I feel just because you're not digging into yourself. I mean I could eat. You know anybody can easily sit there in play victim their whole fucking life. I don't know why this is happening to me. No is happening or you don't know what's happening but you need a frigging. Discover what you did to make this happen. You did it indirectly you COULDA did it. Directly doesn't matter. I mean you have to really hold yourself accountable. I'm glad that you said that would that piece. Because you're naturally just go to it. People don't realize how powerful your brain is before these smartphones and his technology aldus bullshit and makes his stupid is distractions man if it. That's why people don't have you know they don't spend that fifteen twenty minutes in the morning re may measuring reassessing going through grateful states that I remember on a house a routine but successful people do when I start getting away. From our routine things start coming unraveling a little bit. Not all right not all like right away. It's instantaneous type of thing keeps going and spiraling. And what's that happens here we go. I mean it's a ticking time bomb ticking time bomb for me is me getting frustrated about the results that I'm getting. I'm better than this man. Like what is going on with me. I need to like get myself back to neutral in. If you really want to begin to move you got to get a clear minded up. All the unnecessary emotional baggage as Wayne. You down like let it go. I mean when I get tied up like this bottled things up wes. We're very similar. We got very similar parallels. Like when I when I got a lot of emotional shit that I'm holding in I feel like I can't move can't think about what I need to do to get myself out of this situation to make the situation better but sometimes you just put a mirror up when you hold yourself accountable you gotta be able to say to yourself. I and believe it D- would you can't focus on you can't even you can't visualize you don't see the problem. Yeah kind of person that talks about problems all day long. I would much rather focus on the solution. But what if that I let that actually be something that's held me back before? That's how much looked into this. Do you see them saying. I don't WanNa talk about the problem from 'cause. I don't want to hold myself accountable to the things that I did wrong. Yeah that's held me back from getting a dissolution that looking for yeah absolutely and that-that's in just to go right off of your point there you gotta allow yourself to feel it. You know the that's one thing people don't do a lot in the because especially when you're bottling it up you know and you're not letting it come to light or whatever it is and the reason why you can't move for example in that instance you gotta Let yourself feel it. Sometimes like you gotta like. That's one thing that I learned at some point. That has helped me tremendously. And it's not it's easier said than done. I'm just GonNa say that right now but allow yourself to feel the pain for a while because then you can start moving right because the the pain will allow you then to start moving because now you're familiar with the pain by so we can't move. Were familiar. And when and when you're holding something back or you're not allowing yourself to feel it you're not becoming familiar with it and so that's the other thing. Is I aside from accountability? That's step number one. Allow yourself to feel the pain. As if you're somebody right now who is has never looked in the mirror before allow yourself to feel the criticism to feel the pain to feel the judgment right that you that you are indirectly trying to avoid from putting on yourself and let yourself do that for a while and then know what that feels like and now start moving forward and you will see an unbelievable shift in your life and then the other piece. I want to add onto what you secretary of House. Beautiful is the routine and there's a lot of things we can't control most things we can't control in this world but you can always control yourself. Are you can control how you respond. You can control what you do. You need to have anchors in your life that will keep you at a neutral state and for me for. I'll just example of myself going to the gym eating healthy staying hydrated working on my business doing things along those lines right talking to the people that I talked to. Those are things that I can control in certain ways and those are the things that will keep me neutral especially the gym piece right and eating healthy and as long as I have. That would no matter. What's going on? I will continue to do that because if I don't then I feel completely out of control. And that's when everything starts spiraling out of control around me and so I got to have a certain level of normalcy in every in every single day. So that when things don't feel normal I still can make it that way. Help them make sense. Knowing it makes complete sense I mean there's one that it. I'm trying to hold myself accountable to this conversation. Because there's one thing that we keep forgetting and that's what a lot of people don't put in is effort. It takes a lot of effort in order to find your true motivation. And Are we talked about that in the past before? Ask yourself what matters is. What are you going to do about it? Like what matters you the most like. Why do you want to make that change? What are you going to do? How long do you want to tell everybody? These fucking excuses. You keep telling yourself in order for you to be able to successively make an excuse in someone else. Believe Your Bullshit. You have to believe it too right right. I mean you ever met somebody that tells somebody a story. They tell themselves that story love enough. They own believe it himself and his very convincing know. How long do you like repeat that same thing over and over and over again I mean? How many times do you do we everybody else around? You have to hear the same shit you keep putting yourself into. This is a hard thing for people man. But I'll tell you this feeling sorry for yourself and being angry with yourself or getting depressed because the press being depressed feeling depressed happens over time. It isn't just happen. Okay and this is coming from someone that has suffered from some type of depression but maybe having a admitted it. You're only destined for disaster at that point. Because it's GonNa take you nowhere pretty soon. I learned through effort. I made a conscious deliberate determined effort that I had to let it go. I had to forgive it and not just forgive the situation. Forgive my part and hoping everybody else around me can hold themselves accountable. But if they can't that's where a golden opportunity is less. You can help them you know but they don't want your help. You can't help them but you help them. Indirectly can't you right? That's ultimate comes down to write as if the the person if the person wants to help themselves you can create environments for people. I've seen that I've I've done I've created environments for people where they started to thrive right and to where maybe they had a certain mentality and then they started taking on a different mentality. You can do that. Someone can help you do that but still it comes back to. How willing is that person to actually put in the effort themselves to make it happen and so even if even if you listen to this podcast right now and you're just listened to it for the sake of listening to it and you don't plan on doing anything you might as well not even listened to it right because you're not? Wha What is there for you to gain right? Knowledge is knowledge. But YOU'RE GONNA forget most of it anyway but guess. What if your plan actually do something about it? Then this is where the benefit is for you and the beautiful part is when you focus because I promise you one thing putting the effort into avoiding in my opinion is much harder and takes a lot more time than putting the effort to make something happen right so I I truly believe that so I would rather go through the suffering. I'd rather go through the pain and radical through the uncomfortable situations and come out the other side actually moving forward than just trying to avoid altogether and so you got us which person you are right. So are you going to continue for if you are the person who continued to be a spectator or just watches? Things happen or waits for things to happen. Are you going to continue to do that? Or are you going to actually start doing something about it yourself and starting to control the effort that you're going to put in moving forward if you're looking for help and you're asking people around you have to audit your social circle and the people that you know? Yeah I mean. Don't just go around telling everybody you what your story is. Everybody has a story West Eighty percent people. Don't give a Shit Right. What your story is and is other twenty percents. I'm glad it's you and it's not them right. Sometimes you think you got some problems but if you hear somebody else's problem in their problem is really bad it'll make you feel pretty good name right right so all right so it's time to let that shit go. All of us got stories to tell. Some people have boring stories because they run away from fear the whole fucking life in a bubble like all of us experience. Some type of tragedy like everybody has thing. That's why I've had so much growth in my life over specially over the last seven years I've had so much growth and radical transformation however during that transformation I've lost touch with certain areas in my life that I need to work on more to be able to have that perfect life. I guess you would say not really perfect but I would say the vision and I'm going for. It's going to be hard to get there but I'm willing to go through the bad shit absolute and that's the thing that that came because of the recognition that can because he actually assessed yourself and said this is what I'm missing. Because here's a thing is so if you've gone through a lot of hard times in your life. Here's what I see a lot of two with people going through a lot of hard times in your life a lot of times as as you've grown you have a hard time with empathy By so you'll hear some stories. Some people even pretend like they care but in on the inside they're like what are you crying about right like you. That's nothing because you're like times we compare it to what we've gone through right and so and then on the other side of that someone who's gone through nothing in their life as able to be a lot more empathetic because now that seems like a bigger deal to them right and so they're like. Oh Wow I can even imagine going through it myself right so but what happens. Now as both sides have a have an advantage and disadvantage in that case but both sides also have to assess themselves and say okay. I do need to be more empathetic by also on the other side. I need to need to be able to not be so empathetic that I let it hold me back. Have you ever seen those people and I know you have rhetorical question? But have you ever seen those people that shoot themselves in the on the sales call because they care so much about that person's life and what's going on that they become their best friend and a no longer the salesperson. I was listening to a sales call two days ago. And they started the call off with their limiting beliefs. Yeah and then when they started a call that way. They just completely unloaded all their emotional baggage on them and then they realized it in the middle of the call. Try to get yourself back. And then all they wanted to do towards the end of the call was agree with everything. They're saying. Yeah exactly and that's that's where you fall and so now the other side of that if you if you're not if you're someone who doesn't accept a lot of bullshit you find that you're actually much more effective on the phone but if you can learn that that empathy piece right and be able to deliver that in a good way on your calls and you become even more effective so but again was. I'll come back to back to assessing yourself taking responsibility for who you are and how you feel and the things that you've done and then holding yourself accountable to putting in the effort moving forward to to be better right to do something different and this all ties right back in to the end of the day is you know who do you want to be. What an effort you on a put in. That's the only thing that will change your life. People don't realize you know how precious life can be tomorrow. I could something had happened to me. Something can happen to somebody else that I love dearly. But then that's the next piece of is dealing with the regret on what I should have done differently. Because there's a lot of different catalysts and can drive you and motivate. You is suggestive anybody's listening to this and they're facing a challenge. Don't stop stay busy. Keep working on yourself because I don't give a shit how good you are at something. I don't care how talented you are. I don't care how much you work on yourself these at a time when things aren't going to go right for you they're just go. You'RE NOT GONNA go to the right area of your life when you're wanting it to happen now you gotta be able to trust in a higher power or become more spiritual when I'm praying. I feel like all the things that I can't control just fall off me and I walk out of there going all right. I let it go no SANJIV. You can't let it go. You GotTa let it. You gotta let go the energy somewhere right fine whatever it is for some of US working out for some of you as you go into a coffee shop and talking to people doing things that make you happy. Go Play Golf. Go Talk to your girlfriends on the phone. Whatever it is but if you're facing that challenge just don't stop man continue to move. Stay busy and stay busy and stay busy if you don't. You'll miss that huge opportunity for you to discover the version of yourself. Who Your intended to be thinking about this when you learn all this knowledge and learn how to execute properly especially with your buyers. Then you get to go help somebody else and if you help somebody else go help yourself. I and that's where I that's one of my biggest failures in life west is I studied so much and I've read so many books and I've become very effective in sales but every person I helped I should have helped myself with something else afterwards because I lost touch with it helped somebody else around me that I love. Because you don't want to people that you love the most in your life the what's left right now you have to deal with the regret side of it. So what's motivating me? Now isn't the okay. Not The fear lost. That's not actually affecting me. What's affecting me is the regret piece? Yeah that's a hard thing to face with people so if you're listening to this and you won't be really effective with your sales team you wouldn't be effective with the company. You're in emotional. Intelligence plays a huge role into everybody. And if you're going to become more Moshe intelligent and learning how to unstuck yourself you the next thing you had to activate the thinker in you. Don't let your emotions control you and if you could start at dinner find that with people you can become powerful man. Yeah absolutely and that's why you know obviously people You know we would love to have people's feedback and letting US know. WanNa hear more about this but you know I would love to continue onto this also in the next episode to where we can dig even deeper into some of these areas. You know but if if you're a listener right now and you WanNa to hear a lot more about this and this is something that you may be struggling with. Let us know in the feedback form. And if you're you know if you are even willing to put in some of the things that you've been struggling with again lever mention your name but you know will well. He's able to look through what you may be. You may be struggling with and give you some ideas where we think some of the shortcomings are some of the solutions are within that West in the last words. I want to ask you one question first before we go safer and we had listener and they might be in a coffee shop or somewhere in there listening to him that go. Yeah that sounds great. But I'm still kind of reluctant. I'm still going to hold back. I'm not really GONNA fall through. What advice would you give them? Goes back to what we said before. Really dig deep into dig deep into. What's your priority? What do you want to get out of it because I actually understand the I exactly what that feels like understand completely what that feels like to where you know somebody somebody will call out something right? So say you're in you're in an event and somebody calls out something and says you know who wants to know or who lost it to come up here and talk about X Y and Z. And you know that if you do that you'll become a better person. But she won't do it because you know there's a few different things you think. Maybe you're not worthy. Maybe think that you don't deserve it. Maybe you're just extreme anxiety about it because you're afraid of judgment what I would tell you right now is understand that you are better than that right. You deserve more you are you know you. You are good enough but only if you're going to believe yourself and so I'll tell you have the courage to to know to understand that you're only going to do things to get better and understand that there's such a beautiful thing when you get out of that role of a victim when you get out of that role of being afraid of the judgment you know and and you step into that role of power and strength and because you'll never feel more control in your life though in you know that you're a you're proactively going to seek something better at all times and you are going to be the vessel of that change and impact in your life powerful people. Tell me all the time. I'm not really control that yeah you are. You don't realize how much are impacting that decision. You're in control. You're in control every situation as things that you know. Of course. You can't control that. Had you do play a part into it? I'm not going to let this get me down. That's a decision. Do you decide. They lay down or get up. I mean I'm not going to let destroy me talked about Tyson Fury. Everyone loves a comeback story. That's why it's so inspiring. People are out there suffering with depression suffering from mental disorders in taking so much medication thinking. That's going to help solve their problem. Whatever type of medication is not going to solve the problem? It's just masking it. You're going to be stronger if you hold yourself accountable to that all you need. I mean do you think they had medication back in the back in the days the stone age no already? You have a stone-age brain living in digital world. There's the problem. So what do you do now be more present? Stop letting all your social surroundings and all the things that has affected your life in a negative way. Make a decision now guys. We appreciate every single last one of our listeners and like West said just to come merit. Let us know what you feel. Let us know what's going on in your life other than that. Western last words no You know obviously I. I just relate what you said I mean. We appreciate everything we appreciate. Everyone listens to this And we truly want to help and we hope that you're going to look forward to making some changes in your life or taking that first. Step forward so as always ask yourself. How can you get a little bit better each day? That one percent until the next episode. Keep moving keep growing he blurted. Let's go with our day. Take Care. Thank you for taking your time and listening to today's podcast of the win win. Effect AS A. Thank you for listening. Tuning in Chris's rewarding you. A placement costs Webinar with his team. Two point two in the right direction to massive success in success. It's all about living a better quality of life though at the very least subscribe to the win win. Effect podcast so you don't miss the next episode. Feel free to share on your social media or simply tele friend about it all save please rate and review the podcast to find the free weapon and more information please visit TCI consulting agency DOT COM.

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134Ernest SacoAutomation, growth and serial entrepreneurship

The Small Business Success Podcast

41:14 min | 6 months ago

134Ernest SacoAutomation, growth and serial entrepreneurship

"What is big grip. Starting october ninth. Keep will begin a new documentary series devoted to the struggles adaptation and triumph. A business owners like you and how they've been able to thrive amid absolute chaos. Join us for a raw and unflinching look at what it means if you have it and how to find it when you need it most visit keep dot com slash b. I g dash gr it. That's keep dot com forward slash. Big dash grit subscribed to get updates on new episodes as they release as a business owner. You know it takes something extra succeed. See the stories of entrepreneurs that exemplify big grit visit. Keep dot com forward slash. Big dash grit see how people like you have found growth by filtering out the chaos once again. That's keep dot com forward slash. Big dash grit. See for yourself. How greedy entrepreneurs always make away. Okay i'll kick it off and we'll go from there. Everybody ready ready okay. Hello everybody this is do see. And welcome to small biz buzz. I did those in the wrong order. Because now laura supposed to say this is laura. Hello there this is. This is laura dolan. Has it going intro. ever today. we are joined by ernest sacco ernest. How's it going. Hey i'm doing great. How are you doing well. Thanks great thanks for joining us and ernest Helps make keep i say. Make keep in terms of like making the software and and like. I don't know you describe better sound like an idiot. Ernest makes keep. I like to describe it almost made me sound like a baker like kitchen permission ingredients a man and just cook three fifty at forty five minutes. You've got keep I'm a product manager here at keep and what that means is is the best job i get to work with our customers and really understand them and their needs and other small business owners. That may or may not be customers of ours. I get to work with software engineers and designers and really figure out you know what what problems are there that our customers need solving or other small business owners that kind of fit the space. And how do we come up with ideas on what those solutions be. Go out and test those solutions. And then once we find a winner actually put them in the product so we can solve those problems really well for our customers and make are better every single day. That's awesome yeah now. I there's about that that we may get into that. I would love to hear about that. But that's actually not the number one reason that we you on here to talk about ourselves but ernest has run his own small businesses. I think multiple times. You've got a couple of more than a couple of different things. I think right earnest. Yeah yeah that's right So i've always had the entrepreneurial edge. That's made keep so attractive when you know when i started working here. It's been over six years now. One thing that's really awesome is had the chance to work with so many small business owners. I started out helping them implement the software as a coach. You get to know you know what makes businesses take and it kind of makes that each Each year yeah so well we kind of have a cycle of people come work for keep they see really cool businesses do things they get inspired and then they leave to go do their own thing and it's it's a little bit of a problem good problem but it is a problem and one thing that i really love and respect about keep is just. The there's entrepreneurship is so close to the chest here that they actually encourage their employees to be entrepreneurial themselves so Yeah I've i've started multiple businesses or side hustles or whatever. You wanna call them since joining key. One of the ones that We we stuck with the longest was a t shirt. Business actually was called mom shirt. Co was mom shirt dot com and as my wife and i and we used. We just kind of sat on our couch one night. We were watching an episode of the bachelor for those watched it. It's back on. that's it is clare crawley season we can talk about. I'm sorry three you off. I'm sorry we're watching an episode. And there was a contestant on there who was a mother and she said a phrase she said being a mom is my jam and my wife. Tweeted said bureau back. You know printing being mama's my jam shirt well that contestants saw the tweet and she did it and then people started responding and they said wait hotline. I won't want on. Oh yeah and a friend of ours. Who owns a a a screen printing business just in our city here. He saw what was going on and he said if you guys decide to do this i'll print them for you so that night. I bought mom shirt dot com. It's like there was finally something. The scratched the edge. I bought mom shirt dot com. I built the website out connected. Keep to it is actually infusion soft that i connected to it And we had everything ready to go except for the actual product itself. so i they. They printed sample for us. We picked it up. Put it on my wife. A friend of ours came over with a nice camera. We took a photo in less than forty eight hours. We went from idea to launch then the best origin stories. I've ever heard better my wife we did. We're live with a link to our website. And the contestant original contestant saw it and re tweeted it and we ended up thousand dollars in sales in our twenty four hour we have. It was like running the lottery. It was actually my birthday. I know it. I was gonna say felt like my birthday. It was actually my birthday. We're at my birthday dinner. Just hearing chain over and over again. I that's awesome so yeah it was. It was awesome and we used infusion soft and shoplift by combined for that and we actually have. I don't know Do seen you know this but we actually ended up selling the business in march of this year. That was fun to kind of kind of start. That business grow it and then you got to the point where we wanted to transition and do other things and we were able to reach out to our customer base using infusion soft and have some folks on application and found a buyer so that all ended up leaving out really well now the little a little sidestep before we dig in more here. But what's what's the favorite shirt you guys come came up with. Is that that first one sale or was there one. That just came up with Once that i loved her just like what. What was the most with your favourite. We did you like what was the one. You're most proud of so the one that there's a couple that pop in my head one of them was like count. Count blessings not calories and it just had like images a food all around it cool. There's one that that said nap club and it was almost like a an almost looked like a patch so nap club was kind of in cursive across the side. You know over the top official members since just after lunch. Anais so yes yes. Those were fun You don't know what's funny is one of the designs that i came up with. You know how. There's a tommy jeans tommy hilfiger so so came up with mommy jeans and i can't not help. Figures people reached out to us and they told this to take it down season desist on this small fry like this day. You know packaging shirts out of our garage company. Tommy figures legal team comes. Mike does that fall under perte or any matter either way it was kinda flattering to be honest. We took it down. That's pretty rad. Actually that you got their attention that you got damaged notoriety. That fast there were like. Please stop what you're doing funny. Well so were you when you. I would love to just hear a little bit about like so you know you said you're using infusion soft And i think what our listeners would love to hear is like okay cool you were able to spin up a business in no time flat. And i. i'd be curious. Like what tips in terms of setting up automation. Like how did you. What do you think was key besides hitting it you know as guys moment which is great to getting something up and running fast and efficient like that in terms of automation. I think that the most important thing was. We moved really fast right and the reason that we moved really fast is because we weren't concerned with things being perfect we just needed to go from zero to one and i think that a lot of people will be a little bit apprehensive about actually hitting live. And if you don't ever hit live than you don't know if it's going to resonate with your market you don't know if it's going to be successful you have this fear of it not being successful but the fear is so hypothetical so i think that was the thing that was critical to us was. We need the minimum viable. Just give people the ability to buy the thing and we can tweak and change whatever. We want all day long because the business isn't going anywhere. It's a hearse i can. I can open up my laptop that night. And i can make whatever change i want. I can hit the the publish button. That change will will be there so that. That's i think that that was the most important thing. We didn't stress much about the content. And i get my wife. She's a perfectionist. She wa- she was the one kind of like trying to pull things back. And i'm saying let's go go go. Yeah worked out well. And that's really great. Because you wanna customize your company and you want to make those changes then it's great that it's immediate you make the change in bam. It's right there on the site exactly. Yeah it's great that there's like no delay there saying something is always better than saying nothing at all right absolutely so version one better than version. None great slogan actually can't for three years thinks. Oh that's part of the thing. Yeah exactly so have you okay. So did you have any other side. Hustles between then. And now since you've been with keep oh my gosh yes of course so if we want to start at the front at the very beginning As a coach one of the things that was really important to me is. I didn't wanna give one of our customers advice. If it wasn't something. I tried myself because anyone can read a book. Anyone can read an article and then pass that information along. But if you don't have the if you haven't gone through the journey yourself than it's hard to like truly navigate. Someone throw it so one of the things that i heard. As a as a marketing tactic was doing something like free plus shipping. It's just this model where you're providing someone a product it's typically a product for free and then they just pay the shipping costs and typically with the shipping costs. You make a little bit of margin but psychologically someone feels like they're getting it for free. So what i decided to do. Is i decided to go to this website. It's either alibaba are elliott's for us. One of those where. You can get Products really really cheap. 'cause they're coming from overseas and i bought credit card knives. They're just like they're the in the shape of a credit card and you kinda flip amount and they're a knife And they were fifty cents a piece. So i bought twenty of them for ten dollars three weeks later they arrive at my doorstep and i decided to go make a page using my these opt lavigne's mother tools and i decided let's sell these for free plus shipping so i set it all up. It was free. Shipping was five dollars and ninety five cents. I had a couple up cells. If you wanted more knives it was another five dollars and ninety five cents and so forth but the nights cost me. Fifty cents stamp cost me. Forty five cents. The bubble wrap mailer cost me. Forty five cents and then the merchant transaction fee was like forty four cents. So i was making like four bucks on a knife and i did was posted on facebook just to my friends and said i never having nice when i need one now. I can just put it in my wallet. i'm giving. I'm giving them away for free on my blog. Click here and i had to turn it off. Because i sold twenty so fast and yeah and off it win i shipped mountain and we were good to go Some that wasn't necessarily a business. I started marvin experiment. But it's just another thing to show you. It doesn't take much. just get to one. Just go lie. Never know what's going to happen and now entire experiment didn't cost much fifteen bucks i think and i made eighty or whatever and you know date money you know we went right right yeah. I had a similar similar thing that i did where i just spend an infusion soft page and i'm a huge nerd i play dungeons and dragons a lot and i had this idea. People were getting these tattoos. Where win you're supposed to keep track of like when you're about to die and your unconscious. How many times like how many rounds it's been if it's too many rounds than your characters that and people get tattoos so they could mark that off on their own body and i'm like that's cool. I'm not that dedicated. So i was looking for a right. I was looking for like i'm like well. If there's gotta be like one of those little bands that you wear on your wrist. That could be made this way. And i was trying to find a custom place to make one and i finally found one. That would do it just the way. It had it in my head. But i had to order fifty of them so i order fifty of them They sent me a hundred for some reason. I don't know why. I didn't paper hundred but they showed him the door So i've got one hundred of these things and i. It was the same sort of thing. Like i'm just going to put it out there for cheap and sell the rest of my stock. I still probably have twenty of them here. But like it paid for a paid for the price of getting one hundred of the mortared plus a couple of hundred after that like you said some date money or way more dungeons and dragons books right. You scored the by fifty gift fifty free sale so these are great of like you know like you're just hey i've got this idea. I can push it out there. I think that has a more established business. I think there's still something to learn their right because we're talking about. Oh here's this wacky little side thing that i did I mean. I don't want to meet it. I think it was super cool and super fun. But but i think you have someone who's like okay. Well i really into business. I'm not just going to add twenty twenty nine to my sales But i think that concept of like put something out there. Try as an experiment is really good. I remember the first time. I heard this idea of building a landing page And that says you know. Hey do you want this product like. Here's this product. That's whatever the thing is the service That they're trying to come up with that. They're trying to get out there. And then you go click to do. It says hey. We don't have this product yet but sign up if you're interested in it and they're literally doing it just to gauge if their audiences interested in the thing or not like if i put out there that there is this product or there is the service. I don't know if anybody would like it. We'll put it out there as if it's out there already and gauge interest. They will notify you if we move ahead with it like totally to yeah absolutely and right now i I have another business. It's so i shifted so one of the things that's interesting about automation is one to kind of get past the fear of it and you begin to automate in you in you. See the benefit of it. You almost end up becoming a bit of an automation junkie. It's like well. What else can i automate right. I begin to notice things that you do throughout your day. I'm really doing that a lot. I wonder what can be automated so one example of that was With with our t. Shirt brand for example. We were getting customer service emails that i had to respond to every single day. Those customer service emails typically were in one of three categories one category was like returns and exchanges one category was collaboration. Requests essentially influencers trying to get free products that they could promote your product and then the The last one was sizing questions. Like how are these houses clothing fit so we ended up doing is While i ended up answering those questions one by one for like a year. And then i got so sick every day that i just made a form in infusion And in that form i it was just a contact form. And all they had to do was fill out why they were reaching out to us. And just a drop down the sizing inquiry. This is about returns and exchanges or this collaboration and if they selected either one of those then the appropriate email went out. Or i would get notified if someone that i need to pay attention to so so the amount of emails that i had to respond to do not fell eighty percent just by doing it was really awesome. Yeah so we sold that business. And now i've got another one with actually fellow cheaper and what we do is we provide educational material courses for people better in the Sports card collecting hobby. So i shifted out of product selling products to more selling expertise and one of the big reasons for that is because i can't automate packaging and shipping. I can't outsource that if i want But so i wanted to kind of get out of that game a bit. I can automate the delivery of information so that business is completely automated. End to end with the exception of we do get people emailing us now and then if they wanna cancel something You know if something's not showing up right for example not only. Are you selling something that you don't have to like you know can be very passive right but you're simultaneously still building like relationships and brand with them as they continue to come back and use your stuff and learn from you like your you know. They have a real positive outlook if they had a good experience with you and you may have never even talked to them before right. So that's a great way for somebody that's Does coaching or anything kind of in that. Realm will you can. You can kind of get your toes wet with something like that. And you're getting people interested in you and then when there's somebody that needs more than you know whatever your course or whatever information is provides than you can step in with the bigger ticket like personalized. Here's the coaching. That i do right so it can be business of its own but it can also be a marketing tactic that earns you money instead of having to spend money on marketing right absolutely. Yeah it's very rare. In fact i can't even think of it that what an example where someone is selling their expertise and they're not able to automate the delivery of that expertise to some degree As the phone with He was not a user but he was in our target market. And he's he's been doing this gentleman's been doing interior design for twenty years while it because he's been doing it for twenty years. His way of getting clients was primarily through word of mouth and referrals and so forth. but what he's noticing is because he hasn't necessarily caught up with technology that there's more more competitors out there and it's harder and harder for him to get business another thing that's really trendy right now is do it. Your do you do it yourself know. Diy interior design so one of the ideas that it came up with. Is i have twenty years of experience. There's very much a format to follow for good interior design. There's no reason why. I can take that out of my head and put it on paper or a video or on site or whatever Impact that up as expertise. That i can now sell now. It doesn't matter to him whether that client. That's reaching out to him down the street or halfway across the world because he can reach them through packaging up his expertise in delivering it through automation. Who are you worried at all in situations about that of like you know giving away too much you know is there. Is there some trade. You know secret. I know a lot of times people feel like well. Hey that's that's why people come to talk to me. Because i'm the expert. So what are your thoughts on that. If you don't give away too much someone else will. So there's there's a lot of competition out there right and the goal is to try to be the person that people go to when they need help with whatever problem is that's in that space and often times you're gonna have to give away some of your best advice for free in order to get someone to have a light bulb like wow. This person really knows what they're talking about. This is speaking to my problem. I wonder what they have to offer So is there a science to it. Yeah probably. I don't know the perfect science all i know. Is that the more helpful. We are for free with our content. The more business we ended up getting in return so that's really challenging for a lot of people to it's challenging for me at times. Because i don't want to give away secrets but it's the secrets that hooked people. Yeah right definitely that bank account analogy. And i can't for the life of me remember that we've worked with partner with before the that told us analogy of of putting a lot of people talk about delivering value. And he said you're depositing in a bank you know you're putting money in the bank account when you're given that information away for free so that when the time comes to make the ask it's not like it's just out of the blue and just oh. Here's this pitchy sale. No somebody that you have relationship with an oh yeah. They love their staff and they've really helped me and now when they asked. I'm much more likely to say yes. Or i'm more likely to go to them. And ask myself and say. Hey i could use your help. I love that you're building. yeah you're building that rapport. you're nurturing. that relationship and that's what helps the most. Yeah well an industries. Don't stay static. If you're the expert at that means you're the one that's staying on top of it. You're one step ahead and so on and so forth so a secret that you share today is public knowledge tomorrow. So if that's the case then why not be the one. That's providing that light bulb to these individuals so that they're looking to you on what. What should i do now or what's happening now. Or what advice can you give me now. Even think about this year right like think about someone that was in an expert at event planning in february while hopefully they've turned into an expert in virtual event. Planning that market has shifted. Imagine all the secrets. Maybe they've kept in their head about filling audience in person. What good is that. If they kept it a secret in this day and age now so it would it would have probably been better for them to share a lot of that expertise lauded that information and then established themselves as someone that someone goes to figure out how to create the appropriate events. And the you know they might be in a different spot today. Does that information does that expertise. Like you're saying that. I had before it doesn't even apply now necessarily but if you've been established then you're the one that people go look to right exactly and if if your when you're if you're the one that is on top of that putting information out and and getting it out there i people are looking to you and your name is there but after some time you know if it's if you're just repeating after you've seen other people share it already like people aren't looking to you you're just repeating something that was already common knowledge of right. Yeah that's interesting that's interesting. I hadn't thought of that. Yeah and i mean you can still survive doing that. And the reason that you would survive doing matches regurgitating what someone else says is because that's a distribution problem right like if i get to you first before the Other person that shared that knowledge with me got to you. Than i'm the expert near is the other person ready there. There is that aspect of it and there's plenty of room you know there. There's plenty of space for people to gain business But but those that are kind of at the forefront. They're usually the ones that are sharing things in hear them whereas they learn them. I should say so as you look back especially thinking of the t-shirt business just because you run it for so long you know. What is there something that you wish you knew what is or what is something that like that. You struggled with In terms of getting that where it needed to be what is something that you of hit your head against it was really time for us was our our biggest barrier. It was interesting we were we. Were actually taking a look at our financials or the t shirt business as we were gearing up to sell it and one of the things that we noticed was there was a direct correlation of The number of email blasts that we sent and the amount of money that we made so if we sent a third less email blasts we made a third less money so best him. Yeah and and as i think about that i i realize in a given day there. There are so many bits of inputs that are happening. There's people that are messaging were people that are messaging me personally. There's ad that i'm seeing post that i'm seeing all all sorts of things And in order for someone to have all these inputs. Everyone's trying to sell something all the time. How are they going to remember you in the sea of all the inputs that. They're seeing the only way for them to do that. Is if you're one of those inputs as well so at during seasons where we wouldn't be one of those inputs are sales fell and those seasons where we were one of those inputs ourselves rows. And it's it's just because i can't expect someone to remember to come to mom shirt dot com when they want assured that speaks to them. I need to be proactive. In letting them know. Hey i'm still here. look at. How awesome this product is you should buy because of xyz and so forth so you have to stay top of mind and just you know. Keep promoting yourself exactly exactly. And i think that's probably the biggest takeaway from from running. That business is is staying on. Top of mine is so critical. Is there a point where it's too much like You know does that mean that. The answer is like okay. Send ten emails every single day and your top of mind right like i imagined that that could be detrimental to oh gosh. This guy won't shut up so opposite. So what like. How did you find that balance like it. Sounds like maybe you naturally where your natural position was was maybe like. We'll hey i don't like getting tons and tons of of e so i don't wanna be putting that much out there but turns out that there's a certain amount that's effective and there's probably a certain amount where you pass that where it becomes ineffective and i would just love to hear your thoughts on arriving at that that cadence. There's probably not a magic number for for everybody depending on your business and your everything but what what are what was your thought process. Kind of determining. How much was the right amount. Yeah frankly That we ever determined a right amount. I don't i don't know. I still don't know what the science is there. I can tell you that. There's folks are businesses that email me way too often than other ones. That don't even help me very much at all. We one of the ways we thought about it was. We should be launching a product once a month to kinda keep things new and fresh. And so when we were in that cadence. It seemed like things were a lot more steady. I think it also depends on what it is. You're providing and who your audiences so for example. If i am a destination that people go to for recipes a weekly email. That week's recipes is probably the appropriate amount of frequency If i'm in the Financial planning space. A weekly email is like get outta my inbox talks. That changed a week ago. So so i don't know necessarily that there is like you said a magic number that fat cadence for us seem to be once a month and another thing. That was another thing. We kind of took into consideration as we sent an email. Someone buys a product. It takes us a couple of days to pack and ship that product. It takes a few days before it gets to them. Might take them a few days before they decided to wear it. Like a really gonna email them trying to sell them another product before they warn our product a couple of times it just seemed like too much and we all like a follow up email like a survey. Yeah so we get those two and those actually driving nuts so we actually used a third party service for a product reviews and what it would do is it would send an email asking for a review on the product fourteen days after they purchased and it it was successful in the sense that we did get reviews now what our conversion rate was was for that. I don't know but it was always fun to see those reviews coming in and we believe that those reviews helped drive people to buy more feature. But those weren't the same type of emails that we were selling or sending around selling those were just like. How did we do that emails. I agree. I don't like survey type emails either and what i've learned with that is you're typically only gonna get really good results if you're providing some sort of an incentive and sometimes it made sense to do them sometimes. It didn't and i don't know about you guys but since cova and everything. I'm doing a lot of ordering from amazon and they will send me an email like how did we do look delivered it and do what you're supposed to do so i don't know what else to say to get here then you would hear from me but it's like you did what you had to do. You do what you're supposed to do so for them to ask. How did we do rather than like. What do you think of this product to from the third party companies. But i just find it hilarious. Whenever amazon like how did how was our delivery today. Good job head two options. It was here in good condition or wasn't exactly someone stole it and another thing we consider his email is no longer are only form of communication to our leads prospects and so forth. I don't have to have someone's email address for them to be a lead anyone of my followers on anyone of my social media platforms is a lead and post on. There can be just as effective if not more effective as an email and it's appropriate in social media to be posting more often than than it would be to send an email for example. So yeah they're business. It depends on the business. It depends on the channel. They're i mean they're so many things as a small business owner. The best way to figure that out is to just like i've been harping on. Just do it do you abbots. Yeah exactly just troubleshoot like if if you fail you're gonna learn for me and then take that going forward but yeah absolutely you know what was surprisingly effective for engagement. Not photos of our product but memes motherhood related themes we got triple the engage those than we did. And how would we know about doing that. Did you do that on social. Or how did you present the okay shaw. And the way that we did that was. We just decided one day. This is kinda funny. It relates to motherhood. Should we post it. We posted it. We saw triple the likes. We should probably sprinkle this thing that all the time. Amazing amazing with what you think of that can actually be effective. Exactly there's a there's a transcription service that we use called rev. And i'm on their email list because i use them a lot and their email list i. I don't know how often they said it's not super often. But whenever i see it i read it because it is such a joy to read. An often has nothing to do with with their service. Or i mean it's it's it's related and they have a message there but like they just make the they understand the type of people that are going to use their service and they write to them right. There's a lot of people that are in media production that are in that kind of world and they they write in a way and referencing the things that you know that we love my favorite may have given this This example before but my favorite was a christmas email as the holidays are ramping up and there was like everyone is sending holiday emails so we thought we would to by someone's transcription for for christmas. Isn't that a great idea. You know and then then like obviously nobody's going to buy the gift of transcription for christmas but now great tactic. Stay top of mind as a copywriter myself. I can respect the art of the copy to that email. That is great. Well i think that just about does ernest. Do you have any. I would love to just hear from our conversation like what piece of advice you would give to our audience. When they're looking at how automate their business like what. What is the one thing that you would want to leave them with. Yeah I'm gonna send a little bit biased here but automation historically has been something that's been intimidating for small businesses venture into especially the first go at it so keep we've strived to make it really easy for small businesses to achieve the benefit of automation aso much. So that we've released a new version of automation called easy automations and the best. What we learned through our testing is that people don't think of automation as automation. They think of it as when this thing happens than i want these things to happen and we've made it so simple for someone to do that that just about any excuse on why shouldn't automate parts of your business is gone so my ask. Is that take the fear. Aside sign up for a trial. If you don't have one log in your keep app if you have one and pick one thing just one thing to automate that day just one hit the button one time and you will begin to catch the blog and then you'll start to see what are what are the other things that i can automate my business and before you know it. Your business is growing. But you're not spending as much time or more time in your business and that's really where the magic occurs so go from zero to one. That's that's my ass baby steps. I like it especially for those people kind of like me. I don't like to relinquish control. And i know you know entrepreneurs and business owners alike. They want they wanna know that something's getting done and they wanna know they're you know they want that recollection of it. So you know. I think it's something you have to get used to you. Just kind of have to let go of certain things and just trust that. It's it's getting done and then before you know it you have more time to devote to actually growing your business in nurturing your customer relationships so yeah one hundred percent we we actually have a user of easy automations reach out to us and say that she was getting people filling out forms on our website which she always does and before she could reach back out to them the automation did it itself and she was able to land a speaking engagement as a result of that. And it's just so powerful or or we had a customer that came and spoke to us on stage. You know this was years ago when we bring customers in before covid. And i remember one thing she said stuck with me and she said she stood up on stage. She said the best part of me being here is as i've been here speaking to you guys. I've sent forty-five emails all ended so her leaves her prospects. Her customers were being touched on even while she was standing on stage in front of hundred keep employees telling us her story. How incredible is that. Everyone hasn't hasn't dream of being on a beach somewhere and their businesses running in. They're making money and so forth. What are you doing today to get you. Closer to their and automation. Is that first step so go to do it. That's awesome listening to us go feedback you can go find amid a video on a company called rock and wrap it in the uk Sure if you just search keep rock and rapid you'll find their story real quick but that was one of the things that he said at the very end is we went out to the beach and they had this giant stand up paddle board that you can fit like six people when we got filled move them and we were talking to him and he's like while we're doing this like emails going out new people are signing up for trips and it's just happening on its own like how engagement is still happening fun. We with easy automations. You can automate push notifications to go to your mobile app. And it'll it's whatever content you want it to the funnest push notifications are the push notifications at say. You got a new lead or you got a new sale. Your this much richer. It's so that's that's way better than most of the notifications. I get. Yeah going on that. Really motivating well great. Well thank you so much ernest for coming on. This has been a fantastic conversation. Thanks for having me guys and that will do it for this episode of small biz. Buzz you guys next time. Thanks for listening to small biz. Buzz please take a second to subscribe to the show and leave a five star rating helps keep the show going and if you need a hand with growing your small business head over to keep dot com that's e. dot com and get started more business less work that's keep.

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RUN WEEK: Everything You Need to Know About The Long Run With Coach Jess Movold

Hurdle

42:03 min | 3 weeks ago

RUN WEEK: Everything You Need to Know About The Long Run With Coach Jess Movold

"Developing the mental strength. It is crucial. It is mandatory. And so you have to develop a commitment to why you're getting out the door and used that when you really feel that temptation to quit too. Throw in the towel. Hey hurlers. Emily abbadi here. Welcome to a special week of content here on the hurdle feed. It is run week in celebration of global running day on wednesday june. Also my birthday. I am bringing five back to back episodes dedicated to the sport that changed my life. And that's not an exaggeration in the slightest. As many of you know. I started running back in college with a half mile every single day for a summer over the years that half-mile became a mile and then a five k. And well now. I am a nine time. Marathoner certified run coach via the united endurance. Sports coaching academy that has a mouthful. I know we have a lot of runners in a hurdle community. And i made it pretty clear at the start of season six that my goal is to cover all areas of wellness on this show. But i couldn't let this week go by without doing. Get something extra special on wednesday of this week. I'm going to share with you more about my personal running journey and answer your questions about that. But in the meantime. I am super amped lineup of guests this week kicking off with jess mobile that she is known to many as a coach for runner's world based here in new york city a longtime friend of mine and today we are talking about the long run. What it is how it can different length depending on your goals how to do it better strategies that you can implement on this particular workout to better slay your next race so much goodness packed in this episode. We're also gonna talk about nutrition the end gear and hydration. Just all of the things. She's also god worth highlighting here a pretty rough first marathon story as many of us do to share with all of you which includes an unfortunate incident was white shorts. And you may be able to guess where this one is going now. I have to say this. This week of content would be possible without my sponsor a new one for the show tracks. Men tracks is a boston. Based performance running brand dedicated to the community style and culture of running perfect fit for this week of content putting on make track smith. Aguirre makes me feel fast. And i know that makes out a little bit silly but even the science shows that when you feel good you perform that are on top of just feeling good about my gear. I also feel amt is an understatement. Excited elated really really fortunate to be partnering tracks. Because it's unlike any partnership i brought to you all before and that the company is offering to donate five percent of every purchase using the code hurdle back to girls on the run to help drive change. And no you'll also get free shipping on this order as well now why i chose girls on the run for this is really because i love love love with their ballots. Running helped me come into my owned and become more confident at such a crucial time in my life. And it's my way to take care of me and girls on the rhonda's all of integrating movement of the school to help strengthen a sense of confidence in young girls while also fostering care and compassion for self and others make sure to check out tracks nets new summer collection featuring styles training and racing in hot weather. My cheese at the moment are the allston bra the twilight cropped tank which may be my favorite running crop tin cup of all time bold statement and do not sleep on the speed crew sock. The right sock can change everything. Trust me do some good today. I don't over detract. Smith dot com slash pertile and use code fertile at checkout to get free shipping and support girls on the ryan again. That's struck smith dot com slash us hurdle at checkout to get free shipping and support growth on the run. Now if you're not subscribe to the weekly hurdle yet you want to make short. You do that before friday. Because i'm coming in hot with a fire newsletter. It's going to have tips and tricks from some of the best in the game about how they take bear miles to the next level. And lastly if you are digging this content which. I truly hope that you are throughout the week. Make sure does had hurdle over on social tag me as well as at little podcast over at emily. A body the more hurdlers the more love the better with that our new. Today's episode uninterrupted. Let's get to her today. I'm chatting with jazz mobile. She is running and strength coach based here in new york city. She's known to many as runners rolled coach. High doing jess. Hey i'm doing good. how are you doing. How's brooklyn or glenn. I know this is like the first thing that i talk about all of my guests with lately. They're like how's your new home by new home. Excellent it's excellent. I'm feeling very blast at a little less overwhelming last week. Thank god while. I'm excited to chat with you today. Not just because i adore you but also because you do a lot of running and today we are going to talk about long running which can vary depending on what your goals are. And we'll talk about that and jay's episode before we get into chatting about the long run why don't you give us a little insight into your running at journey now. You're coaching for runners. All but how did you first get into running so my first introduction. To running was short efforts. It was the track i was in middle school. And my dad. We'd go on long runs and come back feeling inspired and you know like really pumped for the day and i never understood it honestly. I thought i thought it was a little weird i was like. Wow this guy needs to take it a notch. He comes home. So like i al life and i'm just waking up So the long run was his thing and he got my older sister into kind of joining his long run and they would run around her neighborhood. Be back hours later. And so i've never felt like that was my thing so i decided to go short and fast so my relationship with running until i was twenty years old was three pm track practice. How many two hundred redoing today and that was there was a coach and there was a track in a never thought about running outside of that You know typical college. I didn't run in college. But when i went to move to new york for an internship at a lot of time on my hands and running was free and living in new york city making no income being done every day by four pm. I wanted just organically developed a relationship with running that turned into not only running learning myself and some self exploration. And i wanted to learn the city and i started walking at first and truthfully i was walking and that turned into running because it was faster like this is taking a long time and even the first day i wasn't even in running close. I honestly wasn't even in running close. I was just in like my. My tommy hilfiger intern outfit but i became curious and i think city is something so important for runners because began the long run or curious of speed worker curious of the marathon. We have to be curious within ourselves and what we are inspired to go out and do what we want to go out to do and then go find out what we actually can do. Because let's face it. Running is really hard. If we don't have that curiosity that inner drive to get out the door it feels like a chore. And then there's gonna be that point especially on the long run we're saying. Why am i doing this. That was in two thousand eight. It was a summer. I ran all around new york city. I didn't have any smart devices. i'd come home. Go to g g map odometer and recall all the streets that i turned down to learn how far i went and i was like. Oh let's do to get. Let's go again. So then when i came back to finish My senior year of college. I found a local marathon. Had no idea how to train for it. What i was getting myself into and i was like well. I ran around newark. I can do this too so it was a lot of learning then learning what not to then figuring out what maybe i can do or where that potential might be and Going from there. So that's my first introduction to running while also just like we need a minute to praise the old technology that we used to use when going on the run for still like my original nike fuel. Band guests in the nanno shuffle. There was a point when i was so into running with music. When that thing died i just. It literally broke one day. And i didn't run you know. Yeah no i know. And i still to this day like i try to every once in a while. Go for a run without music. I liked that it feels like i'm flexing different mental muscle but oftentimes. If i'm about to head out. And i realized i didn't charge my phone or i didn't sink my garmin with my spotify playlist or whatever it might be. I'm like maybe just wait a little bit longer right. We can wait and let that sink real quick real quick okay so that. How is that first marathon for you. Oh my gosh. Have you ever seen that photo. I posted a long time ago. Like i sacrificed my own level of embarrassment to help other people. You know not do what i did. I wore about my alphabet at the expo. I got to the expert five. Pm so it was. You know wrapping up and but you know that no adidas soccer shorts a running expo but I needed a small. They only had the mediums. Whatever let's by a by the medium size white shorts that just didn't fit quite right. But i'd never worn them before so of course they didn't know that there i shaved so bad. There's this finish line photo of me and it's actually a little Frightening to look at because my legs shaved so bad with That the white shorts are completely red in the middle and so a lot of people thought i needed a tampon or something going on. I was like and i didn't even know that little tangent power of the mind i had. I blocked out all pain. I had no idea what's going on someone was like do you need cream. What a story. What do you mean do you need cream. I looked down. And i realized what she meant and then the pain just came flooding in. Because i seen it. I was like. Oh my gosh so that first. Marathon was You know. I shea said said and i've shaved off an hour on my marathon time. It's a lot of what not to do is but i think we have to go through that. We have to learn the from the from experience. Yeah no we really really really do so for you now. How many marathons have you run in total. Because i asked this knowing that marathon training is often times where we develop a legitimate relationship with the long run. Yeah exactly sixteen at this point So a lot of them are the nearest city which is just obviously amazing experience. You've done. It's just so emotional and one that i'll never forget but yes sixteen marathons behind me some better than others. We'll say that favorite you know. I would say the new york city marathon twenty sixteen in although that courses special. That was just a personal time in my life or felt like i was pivoting and following You know some personal passions and taking a risk and leaving a career and leaving a relationship and really feeling empowered in that sense and using running as my tool to connect to that and to learn that and really i found my own sense of confidence at a time that i really really needed it So i don't know if it was all those things or paying itself but two thousand sixteen that marathon for sure was was a big turning point for me. Yeah i think a lot of us can relate to that concept of using the run ads. The thing that helps us get through the other thing dolphin as appropriate to the name of the show the hurdles so now that we've wrapped a little bit about your running journey at love to to dive into what were your talk about which is really about the long run. So first and foremost let's establish some benchmarks or parameters around what. The long run is because depending on what it is that you're doing or what it is that you're training for. This is going to vary from person to person right right absolutely and we'll start start with the longest distance. Well of course. More distance ultras and so on but the marathon. You know it. It is learning time on feet. It is spending time doing something that you will be doing for a long period of time. Mta glycogen storage is learning how to fuel learning how to mentally adapt to to you know ninety minutes two hours two and a half hours on the run so i think it's experience it's developing but more importantly it's just go you know letting your body learn what that's going to feel like well before race day and you said it best there the different amounts of time that the long run could take you know. It's the biggest it's ninety percent or i. it's a high percentage of your weekly mileage. it is And that you know applies to everyone no matter what your mileage is or what your long run is like you said You could be training for a ten k. And that longest run of the week might be six or seven miles And that's just as important. It serves the same place in our training plan as someone who's training for a marathon. It'll be much different. That experience is different. The race in itself is different. But yeah it's it's developing a connection to that period of time And time of the exactly right so as you mentioned the long run is just this specific ron during the week where you're spending more time in your feet and perhaps the other days and relevant to whatever it is that you're going after so whereas you could be training for a ten k and you're long run would be six eight miles max versus training for a marathon. Where over time amo. That long bryden gets up. Eighteen nineteen twenty excetera depending on your training plan now for someone gearing up for their long run. What are a few things that you would recommend to them to do. What you prepare. Well i think to take it seriously. You know to put it on your calendar on a day where you feel you know i think yes. The long run falls on the weekends for so many. But it doesn't have to be your training plan. Be customized to your schedule that works best but it does need to be pretty routinely placed within that you know seven day block that you can buy or ties it you can you know. Commit to ninety plus minutes because technically that's where the long run turns into the long run ninety minutes or more you know you want to be able to make it routine so prioritizing it mentally managing expectations and knowing that the purpose of the long run is to complete it you know and i think it's an opportunity to work through mental obstacles mental hurdles mental things that are challenging learning how to work through them. It is the absolute perfect time to introduce fuelling. If that's new for you to find a source of fuel that you can work with or see if it works for you and clean outs. Bathrooms plan out water. Stops things that you can get ahead of you know on race day. Where setup there's potties you know in a perfect world. There's places to go to the bathroom. There's water and or other sources of hydration but the long run. It's all up to you so that's a good time to wear that outfit so you don't look at the finish line to bring the fuel to try out a hydration pack Not to try out new shoes. You can get new shoes and you know i would suggest four to six miles in a new pair of shoes and if it works then introduce them into your long run but the the best part about the long run is he. Just go and get it done. You just threw out so many highlights here. The i highlight that i wanna address. The one you just said was being smart about your gear and trying out gear that you may want to implement for your race in the long run an strategically so if you have a pair of leggings that you like to wear when you're doing shorter stuff. You may not know that they are not gonna feel the same going on for a longer period of time so that long run is a really good opportunity to test out that stuff and like when you're going on the long run over if we're talking about a gear perspective you're also bringing with you things that you would bring on a shorter distance so you may realize that your favorite pair of running tights actually don't have the storage that you need to take them out and go places. Prior longer periods of time right. That's so true. So yeah it's the chance to and honestly while the long run can seem daunting and intimidating. I personally feel in my own training that the long run the pressure is very low. It's like we're going to be out here for two hours. Let's just you embrace it. You but the pressure to me feels very low. Now you might. Have you know someone who is a little bit more advanced in their marathon training or has a particular goal or has a coach that implements speedwork in the long run. That takes it to a whole 'nother level. You know ten mile warm up five mile marathon pace eight mile. Cool is a really extreme workout and that could also be your long run but for most cases your goal is to go out there and to complete it and to learn time on the. Get all those you know like new gear new things out of the way and so i always go into it like Okay we got this. You know lindsey see that easy day. Don't worry is as easy day. Yeah and i mean that's such a good tip right. Because so many times i have loved going out for a run with a larger group but realizing like four or five miles into what could be a ten to thirteen mile. Run only shit. Like i am running away too fast for the long run that this is not meant to be a temple workout. Why am i killing myself. Because then you're ruining the purpose of the run. The purpose of the long run isn't to hit yourself. Hit get yourself into lactate threshold. Work if i go out there and as you said so well complete it right and also you know. It's the purpose of the long run is to get in your training but to stay healthy and injury free and unlike myself in two thousand eighteen where iran all of my easy runs at race pace or some of them. Were just faster than they needed to be. All of my long runs. I felt this pressure to go out and you know try to implement my marathon gulp as as in as many miles as i could. I didn't even make it to the start line. It was you know I sat out from a stress. Fracture had an injury so all of my hard work went into my training. And that's as far as it went. So i heard a quote from someone and it's it's such a good point in. He said you can train hard. You can erase hard. But you can't do both now. I think that that has room to be a little confusing or you know interpreted in different ways. I think what he meant. Was you can train train hard as in like stay consistent. That's one thing but you can't train hard as if it's a race every time you walk out the door because you won't have anything left or you won't even make it to that start line so there are so many times where i felt this pressure to go out on my long rod and to implement marathon pace. Because you're thinking well if i'm running a marathon at some point i'm training for that. I should really incorporate that pace as much as possible and the truth is it's like baking a cake all comes together at the right time and when it's finally ready that's one at all the magic heavens and that's the beauty of race day learn marathon pace in those threshold workouts or in your quality session once a week. Then you develop the fitness and the mileage and the running economy then you put it altogether after nice little taper and. I think what's really beautiful about the long run is it really teaches you what you are capable for so many every weekend to ask that mileage goes up. It's an opportunity to learn something about yourself that you didn't know before and to cover new territory week after week and just be reminded of your own potential and your capabilities. It's just a special special opportunity now. Something that i do want to double click on that you said before was on fuelling because this is a whole other thing that we could wrap about forever by condense it so the long run newly great opportunity to experiment with the fuel that you want to use either on race day or just to see what better works with your body. Yes yes and you could take that as far back as the night before you know. How many times have you talked to a new marathoner or it's worksite. Even myself were excited. We have those pre-race jitters today the marathons tomorrow. Oh what do i eat. Be a pro in your own trading and that can start in your trading and start that saturday night in say okay. I'm going to have pasta and insert your meal here. Wake up at the time that you know you're going to be set up to lead into your run start with breakfast. You know coffee. does that work. Do you need a restroom. At what point will that happen. When do you take your goo goo do you use. Do you have something. Maybe it's a little bit more natural. Maybe you need a slice of banana or their show. Many fuelling things out there like you said we could be here for days but find what works for you and stick with it. It becomes so hard to know what works when everyone has a different way and it can be intimidating like oh well they do that and then they do this while i should try that. Find what works for you and know that works and the best part about that is. It's hard to know because if you have a long run and nothing bad happens. Do we know if it worked. You know chances are that that fueled probably worked for you but if you have a long run and there are stomach issues you had side stitches. You needed to run to a restaurant all of those things. We instantly know what didn't work but it's really hard to know what does work so try to develop that you know intuition or that inner connection with yourself of what works for you. And then keep laying that pavement. Practice that you're ron to get really good at it. Something really good to point out here as well. I mean you said start practicing the before but keep in mind that your nutrition throughout the entire week can act your weekend and how this goes for you. So if you are only thinking about hydrating if you're tackling your long on the weekend and you're only thing about hydrating on friday afternoon. Well that can still catch up with you so be you know mindful of what you're putting into your body especially if you are in a training cycle and that's why you're tackling these long runs because you are putting your body through a very impressive also very tiresome effort and process and so to manage that to you know really go after your own big potential you owe it to yourself to keep your nutrition in mind not just leading up to the wrong long run but all week long something else that i think is super important for us to wrap a little bit about as well is talking about what you do after you long. Run something that a lot of individuals kind of overlooked. Because you may have one thing on your mind. Maybe it's that post long. Neil which is important or you have to run off and meet some friends or do something else on your weekend. But let's home in on what we should be doing after the long run is done right and one thing i want to insert during the long run is to hydrate and fuel before you feel that crash. Get ahead of it. It's really hard to plan out. You might say. I've heard so many times i'm not there see. I'm not hungry. i. I think i don't need anything. Well get ahead of that thirty. you know. Every thirty minutes tried out practice with it. Because what happens is if you wait until that crash. It's too late and not only. Does that affect your run. It affects your performance on race day but also affects how you feel for the rest of the day. Now i've had long runs. That have gone. Great and i felt great after throughout the day. And i'm able to just go throughout your day. Maybe it's branch. Maybe it's errands. Maybe it's work you have to do. I've felt like a normal person enable to stick to what i had on the agenda. I've had other ron's. I didn't bring any fuel. I really didn't prepare properly or set time aside to make sure i headed already. I just kinda you know. Lay on the shoes head out the door. Get it done. Maybe that run went well but afterwards i'm paying for it. I'm on the couch all day. Long cancelling plans and just chalking it up to ho. That's what happens with the long run and the truth is it's the fuel before the ron and hydration of course it's the fuelling during the run to keep you going and stealing okay on the run after words hydration I love to You know a lotta people are dairy free and there so many options. I don't really have a lot of dairy truthfully. I just love chocolate milk after a long. Run it chocolate milk after a long. That's really the only time. I have it An ice cream of course but chocolate milk protein shake even. If you're not hungry lot of people say oh the last thing i wanna do. I feel nauseous and queasy is to sit down and eat something and that's fine but get something protein shake mixed it with almond milk. Do something to let your body start that recovery process as challenging as it might be You know and then of course a meal at least less than an hour out after that is important. You wanna start letting your body re- nourish and repair before you feel totally off your feet and then you just pay the price. They're so true so true and then also important aside cyber nutrition is making sure that you are doing the things that you need to do to recover so making sure that you are stretching static after your run and then perhaps incorporating other recovery modalities depending on what you have access to. So maybe you have a different tools like a Therapy guy or you have something like norma tech compression boots so are you. There are just a foam roller. Even there are so many different options out there and just like you're fueling strategy. Your recovery strategy is one. That's gonna be really personal to you. Well so crying out different things and seeing what empowers you just to feel a little bit better as the days go on. Yeah isn't it builds confidence. Then you feel like you're covering a little faster. The next day feels a little easier And those little pieces all make up training so true so true so much of the nutrition and the preparation and the post the recovery. One thing that we haven't tackled just had is the mental side of the long run because as we've established you're gonna be out there for a while and with that time on your feet. Concertedly come a fair slew of mental hurdles so to speak so for the runner that gets out there and you know they feel good mile one mile two miles and then they look down there like shoot. I still have six seven miles to go depending on what you have going on. And you're like. I just don't know if i can do this. What's your piece of advice for them to develop that mental strength. So i think the biggest part is knowing your own body and really developing the mental strength within yourself. There's there's a few things you know. There are times not always give the hall pass but there are times when you have to be mature enough and smart enough in your training where you make an adjustment. If it's you know the summer heat or things that are going on there you just feel like you need to make this twenty two mile run a twenty mile run. That's fine. do that. Make that exception know that. There is flexibility in training to set yourself up to you know. Be ready on race day. It's not a one sheet. Pdf that you have to live by. But it is designed to set you up. So it's a structure. You wanna try to stay consistent with. And if i think so you need to be honest with yourself on that run if you really feel you know one way or the other in terms of wanting to quit for pain or whatever it is be able to make those adjustments but more so commit to it. I think that starts before the run having the right mindset before the run is key and i've had days where it's a chore for me and those days of the ones where i'm really challenged in tempted to just call it. Then you go into it like listen. This is going to be awesome crush this. I'm committed to this x. mileage. Ron and i'm gonna do whatever i need to do to get through it and when i have that mindset even if i stop for a few times or stop for water or slow down or pivot or stretch i keep going because i've eliminated the option of quitting. But we know we're really requires being honest with yourself. We know when we're going into something full heartedly really wanting to do it or going into it already looking for the excuse to quit and when you are looking for that excuse to quit. It is so easy to just define the one little thing to say. Okay that's it. I'm know pulling the plug on this. So i really encourage you to to commit to the mileage walk when you need to. But the victory on the other side is so amazing and little things. We all have things that. Keep us going whether it's numbers or just get through this song or just get that next mile marker there have been times and i know it sounds silly but i'm i'm thinking about my future self and how proud i'm gonna feel when i finished that run. I've even you know to admit this. I even thought about how good. I'm gonna feel to take that post run picture and i'm like okay. What's the caption gonna be. When i'm finished with this ron. I feel so proud of myself. That i did it and i wanna share it a. Because the long run especially for those training throughout the summer is so hard sometimes so developing the mental strength is not a make or break in the training. It is crucial. It is mandatory. And so you have to develop a commitment to why you're getting out the door and use that when you really feel that temptation to quit too throw in the towel and i think that that's tough. It's hard to learn. It's hard to cultivate that. I love that idea of of the instagram caption beforehand. And i also think that kind of goes hand in hand with having mantras or words of affirmation that you tell yourself when these runs hard and you pull them out at specific instances because when you hear these motivational saying so to speak like. I didn't come this far to only come this far. Or whatever your go-to may be that's mine of you know that okay like this is it. I'm here. I'm an an. I am capable of this hard hard thing. Yeah and i've heard parents say you know i wanna come back home to my four year old daughter and say i did it. I'm so proud of myself so fine that maybe it's not a family member. Maybe it's a friend. Maybe it's someone who doesn't have the ability to do this. Do it for something outside of your self or create an element of accountability. And one of you know a big big kudos to you and the community that you've built i've seen so many people share their adventure You know and tag hurdle and tag things that motivate them and do it for those people to anyone listening. Do it for someone else. That is looking for inspiration or needing that teamwork and community and accountability. Because when you do it for those reasons we don't even stop to think about. Should i quit. That is not an option you know. Think about runs where you feel so empowered and you can't wait to get back and show someone that you can do it that work naval of it and i think that's a really good point like you don't need to have like tens of thousands of followers to motivate. Someone else are inspire someone else like you've just being you as you are unique individual. You're one of a kind that effort can inspire anyone anywhere at any time in that such a special. It really isn't. We never know that that's happening. You know i. It's just rare magic that happens and it's motivating to ourselves when we realized that. Do you recall a hard run that you so badly wanted to quit and stuck out. Oh he how many yes. I can't even think of exactly one. I have had so many of those. And for that reason. I you know i. One in particular was twenty nineteen summer. It was so hot. I left too late in the day. I had pretty sure it was like an eighteen mile. Run i got. I had this route. Planned by design. Took me away from home. So i had to then come back and as i live in the city i was over the brooklyn bridge and i was in dumbo heading to red hook. And by the time. I got to red hook. I would then come back and it was tough. I stopped so many times and that day was like i even stopped and started crying. I didn't have my phone. And i was just like. Why can't i do this. Like why can i not do this. And i the truth. Is i know i could do it but i was doing it that day in particular for the wrong reasons i was doing it to. I dunno just all of the wrong reasons. And i personally just didn't want to be there at that time so i realized that the best thing i could do for myself that in that moment was just a little bit of forgiveness and patience and understanding and in that moment was like let's go home most go home. I turned back around and it was a win for me. Because i got back. It was thirteen riles. I was like listen. It wasn't eighteen miles but it was thirteen miles. If that does happen to you the next day don't make up those five. Don't make up those files late at five miles later. Don't move on. it's a new day. That day is behind me. And there other days where i've had very you know near to similar experiences in the park and i kept going and i was like listen. Give yourself a few minutes. Take a second have a little pep talk. And let's keep going. And i even said to myself. Listen you talk about positive thinking a lot you talk about. How saying things to keep you going changing the narrative. That's going on in here especially when it gets hard. And i was like even if you don't have those things to wholeheartedly believe just start thinking them and saying them honestly. It was the weirdest thing. I felt better. I felt motivated. I felt like. I got this new first of energy and it worked not. I don't wanna say fake to you make it but you know i think people here runners and even maybe mean saying i love running is so great and it is hard you know i have plenty of time and i'm in that run and there's nothing enjoyable about it but i made the decision to make that shift and on that particular run like you've got this you're awesome. You can keep going this hilas hard but you just keep putting one foot in front of the other and i was talking to myself out loud and then laughing at myself and then all of it felt better And i was able to get that running. I love that. I absolutely love that. I love being your own hype man. And i think you just really hit home the narrative and the idea that like we talk to ourselves the most in any given day of set it on the pod before saying it again now because it's just so relevant especially on this topic like you have the opportunity to frame your mindset going after what it is that you want and on the long run that is just so so key. Yeah and Heloc it something to really protect. I think you know we're in a instagram is awesome. Strava is awesome but it can also create this sense of Comparison or inner judgment. And that's just you have to block out and say listen. I am me. I am my own person because if those thoughts go on your run with you the whole time. You're not saying you're awesome. You can do this. This is fantastic this hard but you can keep going. You're saying while. I'm not holding this pace. I'm not doing this mileage. It's this like running in itself is hard so we make it harder. Interest in the mid practice it takes practice to feel those thoughts coming in and say nope not today. We're going to. We're gonna keep this on a high no and Do whatever you have to do. It's a it is really an exercise that you have to strengthen so speaking of long runs. I'm gonna finish us off here by acknowledging that. This is coming out the first week in june so you will have just completed a rather long run. I forgot yes. That's how how i know. I know well just woods already out there. Crushing it. yes. Oh i do have a long run coming up and i said it wants when officially say it here. This is my last trip to the desert. Last year justice going to complete something participate in something called the speed project which is a typically marathon relay A relay running effort from the santa monica pier to the las vegas sign. Yes what a dope thing. Yeah i have to. I have to find my toughness. I i gotta have some pep talks with myself later today. I'll be cheering you on throughout the weekend and i know that the herd are gonna be excited to continue to follow along with you as time goes on. Thanks so much for sitting down meetings for your tips. How do they follow along with you. How do they keep up with you. Give us all the details. I think you well. I am at on my own personal account. It's a mixture of random things My family my you know life strength training and then i also run. The runners world coach account It's me and coach. Pj over there. So we handle that account. Together and on wednesdays. I do workouts. On the runner's world mag account at twelve. So i could see. They're in like forty minutes. Well enticing and tasing. I'll think about it. I'm over at emily body at hurdle podcast another hurdle concord. Catch you next.

new york city Emily abbadi united endurance jess ron Aguirre tommy hilfiger rhonda bryden glenn emily newark brooklyn shea
Welcome to Livestream Shopping, Why Grocery Shop Online and Amazon Discount Stores | Apr 12, 2021

Behind the Numbers: eMarketer Podcast

26:56 min | 2 months ago

Welcome to Livestream Shopping, Why Grocery Shop Online and Amazon Discount Stores | Apr 12, 2021

"So i think the key drivers are one. That consumers are increasingly interested in more and more life content in the us in the west in general is feeling more and more popular and then on top of that when you have walmart and amazon involve on the top etailers involved. That can go a long way to get him. Hey gang it's monday april twelfth man chung daniel and listeners. Welcome to the behind the numbers daily and amongst koss made possible by houston. I'm markus today. i'm joined by. We have our senior researcher. China and japan lead is man chang chung hey buddy. Russell joined by our analysts on the payments and commerce team. Daniel keyes marcus. I low their today's facts. The new car smell is the sense of dozens of chemicals. That's nice over. Fifty and facts are released into car decaying quickly over time no volatile organic compounds sees concentrations found in a typical. New car aren't dangerous but among the voc's that make much of the new car smell those found in now polish porto fuel and petroleum. I hate the smell so much. Do you guys like it so that the west is so much you like it. So you'd like his biggest because it's similar to patrol mansion. What's going on. So i'm so i'm not the only one. Apparently ten percents of bias in china complained about the odors that they found in the new car into twenty eighteen. Jd power china initial quality survey the so many attempts that doesn't sound like many but ten percent of people in china is like half of americans basically So so many people ford submitted a new method for eliminating when newcastle to the. Us patent office officially dubbed the vehicle odor remediation system which literally bikes the smell out. The car i need that because it's awful. Okay while the people say Today's topic livestream shopping. So people will watch anything life literally in march switch streaming. Ludwig said that he would stay life for as long as people keep subscribing to his channel t promised to stream for twenty seconds for every new five dollars subscription that was purchased to his channels because people catch subscribing he added to keep adding twenty seconds each time. It has keep the livestream going and going at last count. He'd been livestreaming for two weeks straight and counting so perhaps given the people are happy to tune in to that is no surprise that retail livestreaming. A livestream. Shopping is having its moment insane. Here's what she's paying attention to that says. Big brother was a thing. So how surprise can we be anyway. Best start with livestream shopping. Well involves creating live events. Where i wanna. Many people will virtually host demonstrate products and fashions the viewers able to interact with by pressing buttons or chatting perhaps with hosts and then buying products through the platform. They are watching the livestream. Is that about right. Since i miss anything about right to me with it on par that in china ex johnny i i didn't i didn't know it going. Sorry guys so. In china actually you nailed it but on the at some additional context so in china regular livestream last for three to four hours and for special events will talk about twelve hours. Possibly what's what's happening on. Someone's phone got their phone for twelve hours is mounted so then literally holding the fossil. Let you know still insane so anyway. Yeah talks me mentioned why and also daniel both perspectives. What's going on in china. Which is the leading market in the space by a country mile and then the us which is now becoming more of a thing. Why does shop is like it. So much okay. So in china for consumers is about discovery getting educated about brands and products sending entertain at the same time. That's very important. Entertainment is about interacting with your favourite influence. Her so for influenced china more commonly known as ao else or key opinion leaders. They actually have exceptional reputational By that i'm saying that they are basically achieve equal status celebrities in china right and many celebrities. Also do retail livestream as well. So we're seeing the lying being blurb between influencers and celebrities in china. And i think the situation is a little bit different in the west and for brand. I would like to add that. Because i stream has already entered the mainstream in china. So if you're a brand and you nothing. Livestreaming really just falling behind and besides in china using about thousands of products being launching china each day. So how do you stand out from the rest of the brand rights to do livestream and working with well known influencer. Oh ko l. right Interacting with consumers you're drying insights data in feedback to increase the products and services mentioned these. Kol's which would you say. A key. Opinion leaders opinion leaders. Who are these people. What are they designers. they just celebrities. who are they. Typically they came from all sources beck around rate the okay be former sales people. They be potentially small celebrities Big online or they gonna even farmers. Okay wow so it runs the gamut daniel same reasons why people like livestream shopping in the us similar sort of influence. But the big thing is. It's not so much at livestream. Shopping is pop was at livestreaming is watching popular. And if that's what people are spending their time in what. They're watching if they can buy stuff there they will already there so. I don't know that people were going to go to church to buy something on twitter. And they're selling something. What if i bought something because it does seem to be about browsing unless about the transaction. Portion correct. I think that's especially true in the us. Okay which the basic this'll commerce difference in the us where it's more about product discovery and you eventually buy something on the us. Don't convert on social commerce. In general they kind of come back to it later and in. So there's there's less direct purchases but it is still very influential. Okay so wondering how important the live element is because unlike kind of two dimensional shopping which is like shopping on your screen phones and just looking at images livestreams they show kinda shoppers more angles right and you have greater what they call product intimacy which i understand. But i'm wondering if we're gonna eventually see of companies be posting videos. That don't have to be life. So i'm kind of now thinking like a future. Where like website so audio and you scroll through retail site and it loads. Lots of mini videos images mini videos of model sporting the gum. And you just click and you can see them. See how it looks and how it kind of fits a little bit better with the video. How important is the live element here. So i think it's as important as consumers are interested in a life. Congenital consumers care about it being live because it can feel personal fleeting special. It's exciting right if it's just like watching youtube video those are already that you right that you can recorded in advance in show the different sides of the package get into it. Part of what is it. People like live from content. Not just for shopping. They like the fact that can go on instagram. Live and to see something unique. They weren't expecting. That wasn't fully planned. In then i could buy it. Also now i think the live part is important because that consumers live content is what it comes down to write it becomes an event. Yeah i think in china before the influencers have already bill an intimate relationship with the viewers. So that's part of that. Experience is steve right. They really trustees influencers of ko l. They're willing to buy stuff that they recommend and time state are just flooded by so much information that will come through the information Okay so yeah. There's a little reasons i guess. Why browns doing it. And i'm also that a ratings agency fitch the market for livestream retail is over one hundred fifty billion dollars in two thousand and twenty less double the prior years amounts and as you mentioned kong because it's based around influences. It gives brown's a a human face as well which is a nice touch. Why mention why did it take off in china. Why what's been the kind of conditions in china that have allowed for livestream shopping to really flourish. So i would attribute the success of retail livestreaming the mobile first mindset so people especially young people in china turn the mobile devices for shopping and entertainment since the early days bypassing and tv sets right that helps establish a really robust mobile commerce ecosystem including the payment system and mobile social as well right so now we look into live streaming right so electric platform y extra interviews livestreaming china by needs fall so they also introduce the concept similar to what you see on twitch right so yours i built through these dreamers with virtual gifts when they are saying dancing telling jokes so entering e commerce is sort of like a natural progression for them and i think gerald because of the economic fast economic development in china. People just really open to different ideas and concepts and ecommerce Sold that opportunity. Everyone was just pushing this feature unmasks on the platform. So we see for example alibaba interviews there see now by now campaign as early as twenty seventeen the live streaming event on single. Stay in of course with covid nineteen. That's very much accelerated the adoption of retail. Livestreaming in china Yes some really good points. That my belfast yet. In china a law folks leapfrog over the computer over the laptop their first entry onto the internet was through mobile phones. Livestreaming early introduction. China open mindedness to try new things and yet. The tech giant's alibaba way bo do yen. And how how. What's the other one cashkaro. Fight show quite show severe leading the charge. Hair mentioned jeff some numbers for us on trying to quantify how big of a deal with retailers in china. Yes oh about forty percent of the population. what's some sort of fly. Shoot that to roughly six hundred million livestream viewers while an about fifty percent of them. Watch these retail livestream sessions. According to media and livestreaming commerce sales grew hundred twenty percent last year twenty twenty to reach roughly one hundred and forty billion. Us stoler deaths about forty percent of koto retail commerce south and we are looking at a number of livestream related enterprises growing tenfold to eighty one thousand last year and there is roughly about four hundred thousand active livestreams in china. Right now. well yeah. The number of research. yeah. China's livestreaming market sixty three billion dollars in two thousand nine thousand nine hundred and twenty five billion in two thousand nine hundred zero. Pretty much double. It's just staggering numbers. What does the ecosystem like in china man chung. If i'm over there visiting and i'm looking around my seeing people doing what platforms are most people using and which livestream platforms which brands are on these platforms which retailers getting involved was the ecosystem over there so yeah of course you got the regular users right or amateurs are using these organic content right and then if you're a brand you can choose to go through. What is all emcee of multi channel networks. Which essentially talent agencies that helped brand carphone influence our strategy train. They packaged provide access influencers. And how brand select the best one that fister campaign and also help Deals a swell some brand shoes to work directly with the platform which plentiful where tocqueville. I would categorize them in three groups so we have the e commerce platform which is alibaba. Jd dot com and pink. Bill will we have this short video apps which are as you mentioned though or take talk show and we have social networks such as way ball and soho shoe as well as duly belly which is sort of like a gen z youtube type of platform as well and oh yeon actually on its platform of tiktok right. They have this online marketplace which includes performance metrics and asking price of these influencers and that helps automated process for grants connect with these influencers. Okay interesting that's excellent. Yeah thank you for that. So daniel retail live streaming livestream shopping. However you want to call. It hasn't taken off in the west. Hasn't china why. I think a big part of it is just simply that the tools were there for shopping until the last couple of years. You know instagram live only on shopping tools. Either white facebook live. There wasn't an option. And also as i mentioned earlier know. Social commerce as a whole is popular is as convert converting in the us. And that's probably because consumers has it's a different sort of influence process. You see product medium back to it later but you might not by On the livestream you might not buy directly on a livestreamed and until consumers converting directly. It's just not gonna seem as appealing to marketers really anybody. Okay and what's going to be driving forward the now the tools ahead. What what you see. Kind of fuelling this This growth of livestream shopping. So i think the key drivers are one that your consumers are increasingly interested in more and more life content in the us in in the west and generals becoming more popular and then on top of that getting more involved. We'll talk later but when you have walmart and amazon ball. That's a bay deal. Andrew mentioned in china alibaba was involved from the top involved. That i can go along way to get him more. Because then there's more products available. The process is simple. It's more familiar So yeah this through a couple of examples here. Over in the uso ago. A couple for you. Daniel wanna know what you think of these. And then you've got some of your own. So i went back in december. Walmart hosted talks i for the integrated chopper ball. Our long lives journey three or four hour businessman chung or twelve hours less insane. Someone needs to pull that feet long. Livestream tiktok is previously tested a limited function. Trouble livestream with streetwear app network. But this time uses could add multiple products to an in-app shopping carts and checkout without leaving the app which makes sense because livestreaming is kind of Shopping especially as a move straight of tiktok. Chinese company that we've talked about duoyin mouth their playbook the second thing i've got for you is In march norstrom debuts own life shopping channel hosting a qvc ask livestream where folks could buy products featured in the stream through nostrum dot com and participate in a live chat room as well they featured events including a branded virtual styling session with products from burberry and a virtual expert panel as well on spring beauty trends. The last one daniel is back in october. Thirteen one three thousand viewers tuned into a tommy hilfiger website to watch models influences and celebrities talk about brands full collection. The brownsville collection viewers could chat with presenters during the event and click on items to purchase. Just to show you the the comparison between what's going on the us and china. Tommy hilfiger they livestream to show in china august. Attracting fourteen million people us is the thirteen thousand. I said for the for the. Us fourteen million viewers and they saw thirteen hundred hoodies in two minutes. So there are a couple of examples. What do you think these and any others that stand out to you. I think you managed to take all of these all very good. Sorry so. I think walmart tiktok was interesting ones because walmart is one of the top etailers in the us and there were thrown out trying to on walmart dot com which is probably as far move. Say talk more eyeball a common theme in the us were. I don't think that amazon has amazon live. Which is kinda cutie sees all this. Qvc situation for being honest. They aren't social media five hundred. Us amazon tried to have amazon sparking with In order to get the is you need to make this work. The probably getting to work with tiktok Etcetera in his lawyer to buy things via walmart via amazon on those platforms. I think that this is kind of the beginning of that right. Tommy hilfiger nordstrom Interest big big legacy retailers at our. Wanna get involved with. How effective doing it under site remains to be seen. But i think there's was really clear interest but i'm not so sure that it will be done on each other sites Okay okay the big platforms going forward. That are going to be seeing most of the activity in the us. Aw i would expect to be instagram tiktok. And maybe facebook live ivan seen a ton of movement on twitch twitch obviously very popular Had also amazon owns twitter. This opportunities there right so waiting to see exactly what that looks like with the all conference are probably the ones who had expect to be the biggest. Okay okay ma estimate showing a hundred and fifty six million live video. Views live video views in the us this year. That's just less than half the country and forty percent of young gen. Z millennials. Have bought something while watching a live stream. Forty percents on social media. App influence a marketing factory. Says that we expect a retail social commerce house in china to continue to be of a ten times that of the us though through twenty twenty three that brings us to the halftime report. Jets while we summarize the key takeaway some of these story in a matter of seconds before in other news. Second half of the show. So let's start with manchester and then we'll go to daniel straight after about twenty seconds each jen's if you can you main takeaways from the first half so i would say this make you ll is seen entertaining and at the same time formative and also find ways to sort of incentivize viewers to shop. Give them a discount. If democrat veal. Yeah at one reason that people do watch his guest factor whether it's retail offering limitations items or sometimes discounted items discounted come drops of new merchandise as well very good daniel. We got. I would say that in the. Us obviously not hot. Lewis china training in the right direction largely. Because that's where a lot of consumers are and that's gonna end up driving a lot of sales. But i'm not convinced that the us will convert at a rate similar to china will actually buying from They'll be influential on your final purchases but given the general trend of social commerce in the us versus china and lowest overall. I would expect that. It won't be as much threat purchasing veal screens very all. That is all we have time for for the lead story before another news. We have to say goodbye to manchester unfortunately mentioned thank you so much for joining us for the fed off. Thanks for having me of course. Of course and yeah. We'll be talking about livestream shopping again. So we will have back on senator talk about this so much. There's too much in this space. But that's all for now time now for another news but i quit word from sponsor. New stop this happening in mounting these days. But let's be honest a lot of hype. Join alison decent devon de blasio. The hosts of no hype a podcast about truth science and the future of marketing as they cut through the noise to get to what you really need to know so please share subscribe and enjoy the ride at no hype new style. That's anna hates y. E. dot any u. s. t. a. r. We're back folks today. In other news we try and figure out when prime day will be this year. Amazon is thinking about a chain of discount. Stores host the top reason for online grocery shopping and whether people typically start looking when shopping for parts online story one amazon recently amount sellers regarding preparations for prime day. This would suggest the online retail giant plans to move. Its annual made up shopping holiday back to the summer after pushing it to october last year. Because of the pandemic reports our sister company insider amazon's email told salis to get their promotions and trees ready by mid spring similar to past years. Recode sources recently said amazon could hold prime day twenty twenty one in mid to late june. Dan what do you think of web. Prime day might land this year. I'm a little surprised that here. Mid to late june i was expecting it ended up in july. It's been every year prior last year. But it's possible on do june tests earlier too many clear room for an additional either second prime day in the around in october again or if i called brian as some kind of shopping event. The interesting thing is prime day when it's in july it's kind of been an early back to school shopping experience and i wonder if june might be too early in some is depending where you are in the us. I'm qatar school. That might be too early to get into back to school shopping. I'm sure we'll still be successful. But it might not really have the same back to school punch if they do in june. Yeah this speculation that they might be trying to pull it into q two to bump up those numbers but yeah maybe the poets so far forwards alaba enough where it does affect their the back to school south really interesting points. We estimate the amazon prime day sales in the us grew by forty three percents to over six billion dollars in two twenty twenty making it the biggest prime day yet of course story to in more amazon news. The company is reportedly considering opening a chain of discount stores for homegoods electric's says bloomberg as i remarked a briefing newsletter. Notes is likely to be quote a mix of permanent locations and pop-ups in malls and parking lots. The stores would have allowed amazon to offload unsold inventory from its warehouses. Plans were in the preliminary stages but was shelved when the pandemic forced amazon to shift. Its -ties close quote down your your thoughts on amazon. Maybe creating some discount stores is very interesting. I don't know if it would drag a lotta sales. Obviously with the warehouses should be good for them. But i think the bigger thing is amazon keeps pushing more more more physical spaces whether it be stores or the reporters weaker than by malls off. Save the new amazon fresh grocery stores during the pandemic. They were a little bit slower. On some delivery similar deliberations at walmart and target because they have stores everywhere if amazon had hundreds of stores whether it be a whole foods and amazon fresh traffic store etc. They can do ecommerce orders to hang. That's probably a big motivator for them. Yeah absolutely may amazon. The most was the have the more chance to compete in the space. I'm as a now appraising close to one hundred physical stores four The first allocations and also new amazon fresh grocery stores that diner just mentioned so close to one hundred of those and then over five hundred whole foods stores that owns as well story. Three three hundred four folks had purchased grocery items online within the most recent three months of being surveyed according to a recent survey of close to eight thousand. Us grocery shop is from power abuse. But what is the top reason for online. Grocery shopping asks senior editor for tech at chain store. Age dan tomb time savings is the main reason said sixty percent folks followed by personal safety. Fifty percents avoiding impulse purchases thirty percents. It'd be easy to compare products and prices twenty four easier to access info like reviews twenty two and difficulty getting to the store. Twenty percents down your thoughts on this research. This is great news for online. Grocery players consumers him as a year ago with the top reason why they were doing online grocery. I would bet the answer which will safety because you know that was like april of last year was a very different time. Yup in fact the obviously it's still important because there's still abandoned but the fact that this operation is saving time should suggest over the past. Year consumers have grown to actually appreciate the true value of online grocery. it was always a time saver. People didn't wanna do it now. People are have done it in their appreciating for what it does points towards them continuing doing it when they wanna save time even when there's not a pandemic interesting as well as another point in this research to two thousand people said that they have ordered online groceries directly from a local grocery store versus the twenty two percents who've used an online only service amazon fresh or boxed dot com story for surprise both stories. We spoil you really do. Nearly half forty. Six percents of people typically starts on amazon when shopping for a product online. Yes you guessed. It suggests a mid march survey of over two and a half thousand folks from civic science so forty six percents Start to on amazon. Google was second with just over. Twenty percents fifteen cents. People started somewhere else with the rest of respondents saying they don't shop online. The survey found that the more people shop the more likely they are to start with amazon and google. Not the other guys daniel where people start shopping. What do you think. First of all i love that we managed to four stories and free them originally about amazon. Pretty i tried so hard. Not say i mean th th the data points. I think people who said it for a long time. Which is that people starving. I don't they don't search elsewhere. They look at amazon can depend a little bit on. If you know what you're looking for or if you're really just beyond grousing amazon is definitely more for. I need something. And i know what i already know what. I want amazon for while google in social media. Everyone else has a much better chance when they don't want and marketers also -mergency to counter that they need to know that if it's going to amazon people want and maybe they can try elsewhere if they're still decided also yes mother very variations as well so among prime members. If you're a prime member sixty seven percents started on amazon eighteen percent for google and fifteen percent of so a lot more likely. If you're primarily make sense amazon sixty seven percents. The fifteen percent of other is up from five percent last year so more in prime members are going to other places more so than they were a year a year ago for non prime members. The split is forty two percent starting with amazon. Twenty eight with google and thirty with other than also by age. Thirty five to fifty four year olds. So that's kind of basically the jenex folks pretty much starting They over index for starting shopping on amazon college. Age kids over index for static on google other sites. It's not a majority. But they over index on that and then they have is hardly any variation by income as well as what we have time for. Thank you so much to my guests. Thank you to daniel grave markers thank you man chung who join us for the lead story. Thank you to victoria. Who edits the show and thank you to everyone. Listening for another episode of the daily mock. The poco made possible by new stop.

china amazon Us alibaba walmart daniel chung daniel chang chung Daniel keyes marcus tommy hilfiger China stoler koss chung markus
Mad Money w/Jim Cramer 03/27/19

MAD MONEY W/ JIM CRAMER

46:07 min | 2 years ago

Mad Money w/Jim Cramer 03/27/19

"Brought to you by IBM technology today has never been smarter. But smart only matters when you put it to good use together, we can build a smarter future for all of us. Let's put smart to work find out how it I b m dot com slash smart. My mission is simple to make you money. I'm here to level the playing field, all investors. There's always work at summer, and I promised to help you find mad money starts out. Hey, I'm Cramer. Welcome may have money. Welcome to Kramer. I'll be wanna make fences Chinese money by job. It's not just to entertainment educating to teach you so call me at one eight hundred simple three Shimizu or tweet me at cimh Kramer. I hate to be Cassandra. But the IPO cycle is playing out. Exactly exactly as I feared. Hedge funds and mutual funds are starting to sell their high growth stocks fell especially the tax. So they can raise money to participate in the coming onslaught of new deals on the blob day. With Adele, shed thirty two points SOB backside point four six hundred and the NASDAQ lost point six three percent. We saw weakness in a ton of different sectors, particularly in the NASDAQ as being institutions learned of their allocations in the lift IPO that launches Friday. I've tried to explain what's going on behind the scenes that this market, albeit in piecemeal fashion. No one seems to believe me. So tonight, I'm going to ladle African because you need to understand what we're in for as run the IPO gauntlet. Behind the scenes or hosted things going on all at once. Right now. I list management's traveling around the country talking potential shareholders. Oh, boy, they like what they hear. Why wouldn't they ride series powerful secular theme? And like, I told you speak list got a great growth story. Sure. It's Sacramento Uber. But the numbers are still incredible. They should them with doubled their sales. And while it's not yet profitable margins are revising very rapidly. Even the lift is with two billion dollars in cash. Short term investments companies offering thirty point seven seven million shares at a range was increased from sixty two to sixty eight dollars to seventy two to seventy two seventy two this very evening. And you know, what it might not be done being lifted. I've seen him go up another level and even expand the size of deal see with that revised range tonight. They're planning to raise approximately two point two billion dollars. And that's before you count. The underwriters percentages green shoe, which could add another three hundred million or so to these companies IPO all it's a big deal. Let this compelling if it's the mole it's going to be mess. Oversubscribed, which is a piece of authentic, Wall Street jabar's. So let me explain what it really means. When an IPO is oversubscribed. Individual investors may try to get some stock when the deal it's called very tight. Really good Custer's dunno. Maybe get one hundred tours shares from broker, but most of the shares will be designated for institutional accounts multi billion dollar counts that circled stock meaning they indicated they ever desire to own as much as they can get now this morning. He's big time money managers, mostly mutual funds. Also, some hedge funds. Well, they got initial allocations of what they might get. And if they want to pay for that, those shares they need to sell something. So today, I don't know if you noticed, but right about when they found out how much they can get on the deal. How many shares they began the process of liquidating some of their current holdings? Typical the stocks most that look like lift in this case, the fastest growers. A lot of the cloud kings a lot of seminars you see them go. There you soul. The nasdaq. Come. Why won't scheduled people? It's what I've been talking about. These proceeds managed you can take as much. Lift as the syndicate deal disc desk will often it. Okay. So if they'd syndicate this is here, here's a five hundred thousand years, they got the money for it. Remember, most of these funds? Don't have a lot of spare cash lying around. They don't have much new money coming in over the transom either. In fact, lots of money got pulled out of the market after that horrific swoon in the fourth quarter. And even when new capital does come in. It tends to go to passive index funds. Not actively managed hedge funds or mutual funds. Why does it matter because all the money managers who are clamoring for piece of the lift deal need to raise cash to make those purchases happen the way. These guys operate though by even more lift in the aftermarket to Bill up a meaningful position, which means they need to raise even more cash. But doing even more selling let's say a gigantic finance for ten percent of the deal. All of that's kind of what they do. They never going to get them. But that's what they do to try to get maximum occasion. They'll probably end up. Let's let's see two hundred fifty thousand shares. But he's able if lift prices at seventy two high end of the range as of tonight, it's an eighteen million dollar transaction. They got to come up with eighteen. Million dollars. If you're running a major hedge fund that two hundred fifty thousand share allocation, though, isn't big enough to make a difference to your put fully. So now, they have to buy even more when the stock Opitz. So let's say there's a flood of orders, including orders from home gamers who went in wherever the stock opens these big funds will we buying to in order to bulk out position say in this case, maybe that guy got two and fifty thousand years gets to know the two fifty thousand shares in the open market when you average out the IPO price price on the deal and the higher price. They pay at the open these funds end up getting a pretty good basis cost bases in their up nicely then the day and because I expect lift to surge right out of the gate. It makes tons of sense. These money managers to sell workday or Facebook or nephews drill and then swap into this one notice. I said these big funds will buy lift at the opening. Well, why not sell the stock? They got a big game. Why because they're trying to show the brokers that they're not flippers every syndicate desk hates hates. Hates and despises people who flip out of a deal. They want a steady basis is remember there are a bunch of big IPO's coming in the brokers decide who gets a piece of next ideal. And my oldest fund I used to show my east of the brokers to let them know that I didn't flip that is still owned that way. I'd get a bigger piece of the next Sisli deal. Now, let's good news for hedge funds and mutual funds who got stock in the lift hill, but is bad news for everyone else who owns the stocks that have become what we call sources. Again, the cloud kings a social media place, the biotechs the hangings and their imitators. They are going to be for sale people because the lift deal will make these money managers so much more money. They're desperate to raise cash for it. And they don't care how low they sell those stocks. So the selling will be indiscriminate N vicious as it was this very morning price becomes irrelevant when you're trying to raise money for red hot deal. I bring this up because I've been short-term barris on this market because of this IPO process. That's why we raised a bunch of cash for my travel trust, which you already know if you're part of the action was plus dot com club. It's not lift it's a problem. It's not the fundamentals start. The inverted yield curve is the fact that lift is merely the first of maiming deals on better. You'll see an identical series of sales when fund managers need to raise money for pinchers or Pailin here or slack. Not to mention the big daddy of the mall. Uber. We get over you better believe these hedge funds won't have a spare died at that point. They'll start selling anything that moves out of the cell. The Healthcare's, let's tell them. Semi's they'll sell the retailers restaurants and growth all so they can get in on these red hot IPO's, especially Uber where they're counting on regular investors to come in and push that stock into this stratosphere once it opens when we get over. If that's the last one you could expect the buyers will be exhausted and the existing stocks. We'll be so darned cheap at to represent real value. They may even make you more money than the lower-quality IPO's that come later in that cycle at that point. And only at that point can this really be considered tariff firma for many of the stocks in the market the bottom line, you need to be prepared for many more mornings like we got today. Okay. And then the stock market is like any other market. It's controlled by supply and demand with always big IPO's coming. We're about to get hit with a wave of supply. So no matter how what something be. Be these deals will push the rest of the market down until the tide goes out with the whimper not obey. Let's go to sandy New Jersey Sanday. Jim I'm disappointed that the stock of Wayfair is so weak after announcing the opening of a retail store, the company isn't using the store or stores as profit centers. But it's part of a broader marketing effort to reach consumers, where do you stand on the stock, Jim, okay? This stock has been one horrific short squeeze twenty-five percent of its of its actual shares. Outstanding are sold short. And they're looking for anything that you'd have to hang our hat on him back down sandy stick with it. I think it is overvalued like, I think that Amazon's over bay. But it could get even were overvalued. I know that sounds like greater fool theory. But I don't think that there's something really wrong with Wayfair. Can I please go to Bill and Georgia? Please bill. Hey, Jim Bill here. Big time fan get your impression on Newell brand. Is as simple as N, wwl company types of headwinds going on. I'm not really sure I got in around twenty four it's down to fifteen. Do I lick my to get out or do I stay long? I'm not a long long at hold. Well, if you're long and hold I guess, I mean, we were talking about Ben stowed. I were talking about doing a piece about the fact that might pokes leaving. He's retiring, but I need a catalyst, and I can't find one I can't recommend new. I just don't have a catalyst. Let's go to win New Jersey. Police linda. You're taking my call. Of course, I would like your opinion on an arcada Merck company. Stock I know pays a dividend. And a paddock for many years received it from my grandmother, and I was wondering what your opinion on the stock is since it hasn't been doing. So well, see I had it. I bet you Linda you've made a ton of money on this. This is one of the great stocks of all time periodically it has its ups and downs. But Satan Merck is alive, and well and Ken Frazier is a fantastic Stuart Keetch fruit is gigantic drug. It could be one of the biggest ever. So stick with Merck. And of course, Kramer, boils down to supply demand. And that's why you should expect more days, or at least mornings like we had tonight Calvin and Tommy or the billion rands mind PVA's lately. The whole sector's been out of style can get it. Swagger back on the Wall Street, Rome. Wait, I got to CEO fresh off earnings, then the the heart wants what Wentz? But should you? I'll explain and sin teams multi-billion dollar acquisition today makes it one of the biggest managers of government sponsored healthcare plans in the US. But with the Trump administration steps tackle the Affordable Care Act. Well, how could impact the company's plans for gigantic acquisition? I've got the CEO so stay with Kramer. Don't miss a second of that money. Follow at Jim Cramer on Twitter. I have a question tweet Gramer hashtag mad tweaks send Jimmy mill to mad money at CNBC dot com or give us a call at one eight hundred seven four three CNBC something head to med money. Dutt CNBC dot com. Hey, guys, Willie Geist here. Join me on my Sunday. Sit down podcast big interview every week with the likes of Bill Murray. Jerry Seinfeld, Bradley Cooper, Kevin Hart, Emily blunt, Natalie Portman, and yes, J lo all this name droppings. Making me tired. Check out the Sunday sit down podcast for free. As h probably got screwed back. Sure looks like from these numbers tonight last summer, the power company Calvin Klein, Tommy hilfiger. So let's stuck go into a tailspin. And then once the fourth quarter bit bear market, gut going it just kept getting deviates plunge from nearly one hundred seventy June peak to eighty six at its low December since then the stock has rebounded one ten and change. But it's still well, if it's highs could that be about to change PVS just put it in excellent quarter for the closer and eight cents earnings beautiful buxom, he's better than expected revenue driven by some real strength. The Tommy hilfiger, especially the international business. Even better the company's guidance the upcoming quarter in the year came in higher than -ticipant. I thought it was a terrific quarter. But don't take it from me. Let such pace with Danny Trico. He's the chairman and CEO of ph more about the quarter companies prospects mysterio, welcome back to money. Gre sitting here last time, you you you yourself when happy the quarter. I actually said I thought it was good. But you said listen, we made some execution mistakes twenty to a five west thirty nine you weren't happy with and you promised it would not happen. Again. You were very tough on yourself. But it didn't happen again. That's right. You got it. Right. This time. The I think we really reacted to the challenges we faced in Calvin Klein, we made decision to close all collection business. Very what move. And I think we re positioned the brand a lot of the fashion directions that were off. I think we've got them back on track. And I think you really see the benefit in the second half of two thousand nine hundred nine so was. Even head. Yes, we feel what we the results in the fourth quarter or ahead of where we've talked about pretty significantly the operating margins are up over eighty basis points. And that's a big turnaround from where we were on the third. You're mean internationally immu just on fire, aren't you? Yeah. Clothe brands. The Tommy hilfiger brand is up significantly internationally and it had a great fourth quarter year as well. So that brand continues to put up strong sales growth the earnings for the quarter at Tommy were up twenty five percent. So we really saw what is new designs was over. The was it was it e-commerce sweater that our ecommerce business overall is strong. But I think we're really drove to Tommy business is the continued connection with the consumer with with a marketing and great product execution globally. That's really convenient. That brand is for the last two years is really continued to grow. And it's been it's been a rockstar for us. How does it brand that's been around for? A long time, suddenly accelerating. I think it's look have to be willing to make the investments I think we really have done it both from not only a brand marketing point of view, but investing in all the new technologies investing in ecommerce platforms of that really will drive the business going forward. And then listen to our stores a highly highly profitable. And we need to continue to invest in those stores. The consumer experience is critical, and we're making connections with a younger and younger consumer since your brick and mortar store you to go to Europe to see his store. She will not believe the lines when they open they are destination. Places is that the way you defeat the I you're partners with Amazon, but you know, just pure online flavored day, look, I think it's a CIA. We're all dealing with the challenge of distribution mom is changing, but fundamentally we've always been a multichannel retail. So we have big businesses in brick and mortar both direct to consumer on our. Owns doors and through our key wholesale partners. Like Macy's here in the US or Galeries Lafayette in Europe. Those key players are you know, we continue to invest back into those. What are we doing with Denham here? What are we doing with jeans Calvin Klein globally, the jeans business got much better for okay? If an Ashley in the US continues to be a challenge category overall, and we've talked about that's the area and Calvin Klein that really took the biggest hit the F Corp getting rid of it Levi Strauss just raising money in doing. Well, I mean is it just too competitive? Do you need to be? I think is a I it's we're lifestyle Brian, and we need to put it into perspective. It represents about for the Calvin Klein brand about fifteen percent of volume is denim overall for the brand and Tommy it's it's it's even lower percentage of overall Denham. Okay. So overall product category and at leisure is hot now and Bom razz both brands a big in that. Category. Are refined sports where businesses are very strong accessories as well, but Denham is a core category men with men and women wearing those Denham product. We we need to do a better job is specially in the Calvin Klein contrast that f we theory, which is a big secular trend many. I know sounds strange, but it went to Milan for fashion week. I had never seen so much money wasted in my wife. Then I read Calvin Klein says designer fashion is over it was misleading headline, but you're basically talking about the trendsetting wardrobe shaping that I saw maybe it's just not a good business. It's just fun. It's look I think the challenge with that high end collector fashioned brightness is all you connecting with the younger consumer today. And and how do you make your investments as you? As you go forward. I think it needs to be more balanced than it's been. I think as especially today young younger consumers want to connect emotionally regret. Rams. They don't wanna just a sp-. Fire for your brands looking down the runway, they want to be part of the life of the Brandon. I think it's when you could do that. I think Tommy does it. Well, we just haven't fashion show in Paris with Tommy selling product immediately after that trying to connect with the consumer at more affordable price points than what you'd see in the luxury point of view. And I think that's how you build big businesses. We're not trying to build niche, you know, selling just two thousand dollar men's suits or evening downs. Which we we're really about Bill the building big lifestyle. That's great business anymore question. Sure. When I asked my kids about fashion, they always say, dad landfill sustainability. In other words, data will not buy clothes that end up in a landfill. Now. I don't really know how that works. Now, it doesn't. But what's your thinking about sustainable circularity is a key issue more and more of our product is recyclable. So when it does end up in a landfill bio degrades and break down the packaging today. Which years ago was very destructive today. It's all recyclable really building in a key part of our initiative in our communication with consumers. How we try to really bring in that whole aspect of sustainability back into the product and clearly making investments in the dyeing and finishing. We just opened a plant in Ethiopia its vertical where we're growing the cotton. They're making the product they're right next to a river where there's hippopotamuses and elephants in there. And we'll be successful in that part of the world. When I go back there five years from now, and those same elephants in hippodrome is in that river, and that will will prove what we're trying to do. So really trying to make a positive impact on the whole in volume. I'm so thrilled that is so great main graduation. So this amazing number that you would do when you're right here three months ago. That's main each week chairman CEO of PVA bankable as always bad. Money's back after the break. Brought to you by IBM. We live in a world. That's creating a guy in abled everything a world with more. I o t devices than people today technology has never been smarter. But smart only matters when you put it to work where it matters when we put smart to work, we can help save species increase crop yields and make progress, but not just for a few of us for all of us. So let's get to it. Let's put smart to work. Find out how at IBM dot com slash smart. Wish night during whiting round call from actual pasta com club member. Here's a simple yet. I foot devastating question. Why you city? You could be the answer. My face was total dismay with wish that we never bought it for my trust. So I wouldn't have to justify the position here where at least that's what my say. But my headed very different response you own CitiGroup. The stock for the tangible book, what are we worth? If you close the business, everything and return, the posts to shareholders, this is the single most important metric for the Bank, stocks interest, Marsh, not that. No. And if you believe the city's tangible book, you as clean as I do if you believe there's truly mutt. That much cash on hand, then it would be nuts to sell the stock because eventually that aren't thing will work its way higher preps a lot higher. In other words, it's a watchable to sell the stock of CitiGroup emotionally, it's very tough tone. But nobody should rely on their motions to make money management decisions. Why no city the stock is ridiculously cheap trading in about three dollar discount to its tangible buffet again, that's. What it would be worth if they close the doors tomorrow? But here's the problem. Of course, they're not going to close the doors tomorrow. So we didn't marketplace's cities go to lose that money, or at the money isn't really there to begin with CitiGroup is pledged purchase about eight percent of its shares at these levels because the stock is so darned cheap. I can't where they're coming from. Although I think it's important that we give it a four percent stock would come down. But actually give it a much more advantageous to shareholders. I know that the longer city stock stays around here. The more catcalls we hear about CO, Michael corvettes leadership. But it's not as fall the Bank stocks all pretty awful on the line of Goldman Sachs is training is similar discount to its tangible book, but let's see personalized this for second. Forget city forget, golden key qual, okay, parent company. Keep Atkinson, Ohio doesn't hurt anybody. Here's a stock that cells from yearly the same price. Jeremy's multiplicity group has a higher you for point four two percent. And that unlike city kiss small enough to be taken over which is probably why. Doc trades at a four dollar premium to its tangible book value, and I think this would be an amazing franchise for someone to buy because the company has more than one thousand one hundred inches. Of course, of course, fifteen. You could argue that there's more, but it's the mainstays it's extremely proper, and it's growing at a preteen decent clip yet. No, major Bank has shown any willingness to choir Kikwit, and the big hedge funds are steering clear. Why will the prevailing wisdom is that you can't own the banks here because the yield curve is inverted short-term interest rates are higher than some long term interest rates and that hurts their building and make money. Plus, everyone says inverview curve assign that we're heading into recession which would be very bad for the businesses for both key and city. I think the recession fears people are totally overblown. But the simple fact is there's no real cattles. Thanks, unless the fed decides to cut interest rates several times, I don't see that happening. So what's the endgame here? There is not stagnation and stagnation unacceptable to most performed managers. The on that the action the Bank stocks is complete. Repudiation of the concept of value for my entire three nine career thirty nine years, thirty years, a a picking stocks. The market's always had a preference for. Growth, but I've never seen such a willingness to totally work or bail out of a whole class of equities that had no serious problems and are making of cash, maybe this is a failure of the market's imagination. But I can't think of anything that could make these stocks rally unless unless I sell city for the channel trust in which case is chance the whole group will catch fire simply because the universe is out the Gatley yet this logical don't city group. You're maybe we're sticking with why? Because of an irrational fear, and your fear that the stock will finally start rallying the moment, we decide to so. Let's go to Jim in Colorado gem. Hello kramer. Thank you taking my call. You welcome. I am looking at the chore of Charles Schwab and laid up sober. I see what appears to be the first shoulder of an inverse head and shoulders pattern with Christmas lows being the head the most importantly on three twenty five there a spinning top candlestick following up off, which is usually a good indicator over reverse. Joel shows the bottom of a second shoulder, if you look at this you think it's gonna Heim back, and I see that pattern. I totally see that pattern. It is an inexpensive stock. But in the end, it's financial and I'm having a hard time recommending any financials because there's such houses of pain include that one in the house of pain jacket, Ohio, Jack. Helping us out Jimmy to invest wanting to I'm wanting to venture out at a Bank to my holdings. I really liked her and I really liked our phone app and they yield right above three percent, which really isn't too bad for a Bank. Okay. It's US. US Bank Corp USB Stephanie seven can I used to love that one? In the days when Bank stocks still worked. I take a pass on that. I just can't get it sells eleven times say a lot of banks selling eight times earnings, and nobody wants that. So I think eleven times earnings without really a possibility for maybe someone take it over. But I don't see that happening. I say don't find. Don't right city of value. Name watch the speed off owned unemotionally much money. Head a record one or anyone billion dollars spend on healthcare deals this year loan and another seventeen billion just got added the mix I'm talking sea of Synteen after that was to find out. What's it for the company, then I'm getting real jobs, Nikon paychecks? He's got one special this report and all your calls rapid fire. Tonight's dish. Rounds? So stick with Kramer. Tomorrow kickoff that trading day was squawk on the street. From post nine at the NYSE, someone you're very high level company. All my watch while I was in jam indisposed. So to speak perfect. I don't have a watch. Because you know, why this tells me the time, and it's basically right here. Anyway, you gotta get with the program. It all starts ninety m eastern. I made a desperate plea for consolidation with this market needs. Right now is a wave of mergers and acquisitions it's the only thing that can offset old news stock supply coming from this day, luge appending IPO's in particular. I highlighted the managed care space as being ripe for more deals. The health insurance stocks have been polacks lately with the most recently down by worries about the Trump administration's new plan to convince the courts to overturn ObamaCare something that could wipe out a lot of businesses for these companies of plus updates seems very unlikely because chief Justice Roberts already upheld ObamaCare. Once I doesn't again, but this pullback has made many of the managed care stocks to chief to door. And that's where Centene comes in. This is a health plan provider for government sponsored programs like Medicare, Medicaid ObamaCare exchanges. So they have a lot of exposure to Washington and just this morning. We learned that sentence doubling down Medicare and Medicaid business by acquiring well care for fifteen point two seven billion in cash and stock thirty two percent premium this still generate five hundred million in annual costs synergies, it'd be. Additive two in the second year after close wall. Street's response skepticism sentenced stock got clobbered in the news punching five percent today. Are they getting by up to here? But don't take it from me. Let's take deep with Michael neither up the chairman and CEO of sending more about the well-cared deal. What's happening in the entire managed care space? But you're not welcome back to a bunny. Good to see, sir. All right. So with so much uncertainty with people leading the news with what's going to happen. And how we don't know where Medicare's going in the exchange you're going you make your one of your biggest moves ever how can justify doing. When. No one has crystal ball right now, crystal balls, I've always found when this surge amount of uncertainty is challenging environment. That's the time that that's what it's the best opportunity. Nobody's watching. Nobody's expecting. You. Take a play that makes sense this acquisition made more sense than I than I've seen in a long time. Okay. We'll tell me why. Because I think the stocks, I'll give you my view. I think these stocks are put my old hedge fund hat on for sale. They're all going down. So why not wait? Well, we we did wait. There was a time. This was a lot higher. Okay. Fair enough. So we did wait the time is right. And some things don't come back out these two good companies in my opinion. You're putting together the hybrid industries. They have complementary products that work well together, we've had the objective to really build on Medicare product. They have a strong Medicare product. We have a technology platform. They need for their geographic expands footprint who in all fifty states. And some form we had three new states. We strengthen Niksic Michigan just everything every aspect of short term. I I don't think about we. We have a lot of time a patient for a long-term vistors. We have a lot of them. Okay. And I'm going to bet a year. Now, we sit down talk you'll go to say to me, you did it right? I wanna ask you that. Because one of these analysts comes out and says St. CNC yield died or succession plans for carring question. His contract quench out until twenty twenty one. It sounds like you're did this because you're almost done my contract runs the twenty twenty four the board just extended. So he got it wrong. Okay. Yeah. And on Wall Street, right? And I don't wanna I don't wanna. My in checkups well, stay I feel good. It's having a lot of fun. The board asked me if I stay long they're gonna have a choice of three or four people to choose from the next four years, and what's important is. We don't wanna change the coach with this. Okay. So now when I hear if I watch Nancy Pelosi, happy happy birthday seventy nine and I watch Ted Cruz this morning, and I listened to have such fundamentally different views about what should be done with the government and healthcare. What should be done with the? I think we need to assume two things we can do strengthen Obamacare's AAC. Are I call it the ACA, right? Make it today by me use name of. Yeah. But I really I really think there's a lot of things that can be done to strengthen it. I think the Democratic Party is trying to do that people wanna have a card. They want to go into a doctor and say, here's a we had eighty percent of the people we had last year renew this year, and that's occurred. Every year. We get eighty percent back. They like it. They're pleased with it. If they bring in more people Senate try to hurt it the cost of they come down. So there's an opportunity to make it more affordable grow it. And we're teaching people how to use insurance they move up to socioeconomic ladder. They understand what it is. And you start to tear off the supplements. It's it's ideal. Why do I hear that? There's always runaway medical costs. When I look at your outcomes, they're better than almost everyone's and I look at your costs and the lower there must. Everyone's why do I not hear about scenting? I don't know. I'm just going to keep doing are things. It's true. I appreciate you saying that I believe it's true will use air assistive technology to help reduce cost. Get ahead of the curve. If we can we can see somebody potassium going up at risk for a cardiac event, and let your doctor know before they know about it, and you save a heart attack with some of the serious problem you've saved cost, but you've also. So help the outcome, but will you integrate? Hey, apple watch you looked at it. They know what they're doing. It's an idea. I think it's an idea. It's headed issues technology is making technology work. Okay. One. Last question we were with Larry Merlo from CVS last week. I read this. And I think judging from the QNA thin he's the big loser. Now, you did say attractive opportunities for them to improve on the contract. So we still have a shot as being pharma spent much we have this advanced Rx, which is really the next generation, and it's more it manages for. I wanna move to net pricing. How you got away from rebates and working hard to get there by the end of the year. But the issue you're actually trying to add transparency to says that that hurts a lot of people. I don't believe transparency ever heard s- any. But I. Facetious. I know I know. But I, but I really believe that they're gonna be part of our system. They have a retail outlet of other things we're gonna try and work with everybody to make it more effective next year at this time this deal could begin to bake a lot of money. I wanna know how will do because I know that I saw President Trump say today the yesterday that the public parts will be the party of healthcare. But how will the party of healthcare worked with you? Let's let's see what they try to do. I has lots of ideas. Right. They have no idea there is less eliminated. We'll replace it with they've tried that right high believe that it's going to hurt him, politically, they keep doing the last election. I believe people were worried about their health care about the cost about having the trade about having. Okay. I wanna thank Michael night or CEO of Synteen coming on very big day where they created a Medicare, Medicaid powerhouse monies back to the. Is. And then the lightning round is over. Are you ready? Okay. John New York, John Jimmy, boo. All right back at you partner. Got back from big Al called the south beach with looking at my fav-. You turn me on. K as SPM case survey monkey no mite, fabulous quarter. A lot of people didn't react to correctly, the beginning when they dug down they like what Sade or to say. And I did too came to shape should never been down. Where it was. Now. I am going to Tom in the align. I tom. Graver? Our I am doing. Well. How about you? Fantastic lip. And I wanna ask you about Acklin therapeutics. They got some sort of great great designation on a new drug, but we're not gonna it. No. How no way we're gonna find out. What that ramps about? We have a list of homework, and we better get we'd better. Can't maybe the dog aided come on focused, Sean and Ohio, Sean. You're calling from the shore the Lake Erie, Ohio. All right. I thank you for being the man, I try to be the question for you is in regards to sprint to device now where sellers way if you wanna play that my teeth, which is what I've behind the hallway John Leger team mobile John behind these waiver not been. Rose in California. Please rose. Hi, thanks for taking my call. Of course, pay 'em in the house of pain with Neo which is down fifty percent one month. Should I just cut my losses? Here Jim down allied money that sixty minutes piece, and then it's just kinda cratered. I do not want you in the Stockholm it leap, but I think I can't count down here. Dow hit four that would be a mistake and David in Wisconsin, David. Jim money. Shout out to my wife and kids more questions about g is it going to maintain the ten dollar level even through the nectar feel like that. It's been a poxy detat. I feel I look it's Larry Cole. He's doing his thing. It's gonna take a little while it's not an overnight fix. He's approaching it correctly. I wouldn't touch it. Okay. I wouldn't touch and you go to Steven might be Steve. Jimmy, baby. The stock is Jay the the moving favorably for the past three months, I'm hungry. Can I get the whole until out on this one? I rather have you good for him Gil teaching chronic? We do that guy some fast money with same day. Listen by D. Hey, this may because I to me it's dice roll. And I I don't invest that way. I like to have more than dice. Let's cut it down New York, Darryl. Hey, we're going. I wanna ask you question about A W K. What do you think of it as a doc? You know, it's been fine. I've been like that forever. I mean, I never had a problem with that one. It's it's a good stock. It's slow growth. Slow and steady wins the race. This isn't any substance. Let's go to oh. And that league Jehovah's inclusion of the. The lightning round is sponsored by TD Ameritrade. Expectations are everything in this business when the stock runs up into earnings results better be picture perfect anything less nets could sell off. So I just look at paychecks the second largest payroll processor, America's growing sideline at HR outsourcing this morning paychecks Puerto robust quarter. They'd beat Wall Street's assessments by penny over navies had basis with higher than expected revenue were percent veer. But it wasn't perfect management left the guidance for twenty nineteen fiscal year. Untouched. They're conservative people. Some else were hoping they'd race numbers. Bloom Mary revenue growth some foot tad disappointing. While I liked the numbers paychecks rally. Twenty three percent year to date going quarter twenty percent. So it Sears little ding today down little over one percent of it was much more down. But here's the thing. This is a habit of pulling back after paychecks report solid results. And then a few days later starts climbing again can that pattern continue? Let's take it with the presidency of paychecks get better than quarter. We're headed morning. Welcome back that money. Thanks, jim. Good to be here. Mar you're putting on some incredibly aggressive. Really excel rating organic revenue growth seven percent. That's four can sing second of quarters of acceleration up from four and change for for eighteen. How're you doing it? Well, it's our HR outsourcing is the primary one that's growing double digits, very strong demand for those services and perfect time that we introduced more product enhancements in the last quarter that will really help small and mid sized businesses. Bring in more employees and keep them in retain them in their business. You're the penetration of HR services companies outsourcing war than their HR spin is really going your way you weren't getting in with one of your products. And then you're landing and expanding with the rest. I imagine. We really are. You know, sometimes it just starts with payroll, and basic HR support sometimes time and attendance solutions, and then it quickly grows to retirement. And now our learning management helps train employees as well as performance manage them and data analytics where adding a lot of data analytics using our large client base for companies to see how they compare to other companies across the country. Well, let's go there because you did talk about you talked about bots, you talked about artificial intelligence. You talked about a lot of tax. That was the first time. I really just heard you drill down that. So explain to people as we have all these tech companies only on live person come on with this five nine come on. There are a lot of different services that you are using chat bots, whatever to become much more productive. We are in. It's really because of the client demand. You know, Jim a lot of clients and their employees really are demanding self service. Now, they're looking for ways to go in and get answers and do things themselves and the chat bots, basically, we allow chat with live chat. But a lot of things can be answered by chat about alone, which is an automatic response. That's very quick and can take the client right to what they need to do over. Forty five percent of our chats now are done by the chat bot. They're done resolved right there. It helps the client quickly. Resolve what their issue is without ever having to talk to anybody much more efficient for everyone involved now on this call also you did a the best exposition. I've heard about the about the macro economy. I mean, you talked about what it's like to actually the unintended consequences of full employment. Right. Yeah. Yes, he's you know, small and mid sized businesses. A lot of times can't compete for employees tough market. Like it is today. But a lot of the products that we give them these employees are looking for even if it's a small and mid size business. Do they have health insurance to they offer retirement plan? And that's why the demand is growing for these services, even as a small business today. How do you we've through the notion of the? Different cannabis laws and also people who got arrested went to jail for cannabis. And they actually are these wouldn't be arrested. It just seems like Cates state to state. I mean, everybody's trying to figure out what to do with stuff. It's this is it's a big challenge because it state by state, right? If it was a federal law. It would be one thing, but these are state by state some states allow it for recreational some only for medicine purposes, and others don't allow it at all. So you're we're really working our five hundred HR specialist around the country are working with our clients that help them design a drug policy. Evolve. Their drug policy to really help them know what to do to stay out of any issues that they may have when hiring or terminating employees. I've gotta give you you're doing away since I think it was a fabulous acquisition. We haven't really talked about it. Why don't you tell people? What this brought peo- term. It may not be as well. No with already says it is in your industry. From a PEO professional employer organization is really where you become kind of we become a co employer with you. So many companies we can give a much better health insurance plan, if they pass the underwriting, they can get into a health insurance plan that offers them much better options than they normally would be able to as a smaller. Mid sized company that attracts and retains employee's and the combination of a waste, which was the largest private peo-. We acquired December twentieth has been very strong for both of us. We're going to have larger scale that gives us better relationships with insurance carriers. Expands into more states and allows us to sell our wide product offerings to the away says base that has been in place ready now, why are we going to get that to me? I was just a Plum acquisition. So many people want to be in that business. It was just available to you. I mean, I kind of I'm not saying you're still because they're good people. But that was a great acquisition. How'd you get it was? Well, thanks. Well, we've been in the PEO business ourselves for about twenty years now. So we had an expertise in that we had bought HILI another PEO the previous year, and I think a waste in the leadership team there, Mark Perleberg and the team that are staying with a waste with us. And now leading our peo- business as all the strength of paychecks and the strength of scale of coming together and really liked our aggressive ability to go out and proactively offer great product set to clients to drive their growth in our growth together. So it's the integration is well underway. And we're feeling really good about double digit growth continuing in that PEO business last question. You have a great handle on things. I have to believe with unemployment way. It is the state of consumers much better than we often chatter bad on TV. Yeah. I think it is. I think consumer confidence is still strong. I think the businesses the optimism is down a little bit for businesses. But it's mostly because it's difficulty finding someone right to hire as we've talked about. But they are finding ways to do that you're bringing in more of the fringe those who weren't necessarily interested in being employed before now coming in and actually being trained by the businesses. It's it's a positive thing. And I think, you know, the economy still look strong. They're still good consumer confidence and need for products. It's just filling the jobs is the toughest part right there. Because that's so high pro- high quality problem for our country, that's presencio paychecks. Thank you, sir. Thanks, jim. We've been on the stock for double Pelling. I think if you go much more. Wait numbers tonight from PVA while remember that's Calvin Klein and Tommy of and then also remove women these were to blow blowouts in a lot of people are looking at that short, these stocks. Well, that's nuts. They are going much higher. Even if you see them a fifteen sixteen points, do not sell because both these were against by a lot of hedge funds. And now they've got to come in and buy them back. Yes. That negative Soysa bull markets on my just for you. Right. Here may have money. I'm Jim Cramer. And I'll see you two zero. What if when interest rates rose your portfolio rose to the occasion, active income investing from Franklin Templeton reach for better? All investments involve risks Franklin Templeton distributors, inC.

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Gaming for all with the Xbox Accessibility Controller and John Alexander

Hanselminutes

32:04 min | 2 years ago

Gaming for all with the Xbox Accessibility Controller and John Alexander

"Hey, folks, Intel as a sponsor this week, and I welcome them because they're bringing some high performance developer tools for all of us. Check out Intel's parallel studio x e I've talked about parallelism before on the show and the importance of using the complete instruction set. Unlocking the power of the processor that your code is running on. Now, you all might be reading see or sleepless plus python or even fortran, but is your code building. In such a way and written in such a way that it uses the latest techniques for victories ation, multi threading, multi note, parallelism, Asian or memory optimization Intel parallel studio exc- as a lot of new stuff for twenty eighteen across all these languages. Get a free. Download at bid lead dot com slash parallels. Studio, XY or certainly go and Google or Google with being for Intel parallel studio exc- and get started boosting your apps performance with smart parallel code with a lot less effort. Check him out bitterly dot com. Slash parallels. Studio x e. Hi, this is Scott Hanson. This is another sort of Hansel minutes today. I'm talking with John Alexander is a gamer and content Felber, and we'll talk to him about the XBox adaptive controller. How are you, sir? Wonderful, sir. Thanks for taking the time to talk to me about this. Yeah. So this is out now, I can go and buy the XBox adaptive controller for for nine bucks or one hundred bucks US in stores Microsoft stores. Yes. Somehow, I thought it would be more expensive. Like, I thought it would be like a thing like it would be hundreds of dollars. It would be XBox priced. But that seems like a very reasonable price for something. That's going to open up gaming a lot of people. Oh, yes. One of the things when the XBox adaptive controller had been announced it was still in development when they actually announced the price it blew everyone's mind because normally when you have accessibility issues, and you need to get special equipment for that that can run in the hundreds and hundreds of dollars very easily for some of the modified controllers. And so with the accessible controller it allows you to get what you need for a very small price. Yeah. It's it's it's amazing. So what is your mobility issue? So my mobility issue is what they call hemiplegia. And what that means is that your entire one side of. Your body is affected. So all the systems on my right side, actually, and you may be able to tell I have a slight lisp because it even affects the side of my tongue a little bit everything on my right side is affected including I have. I wear a size, seven and a half shoe on my right and a nine and a half on my left. And as Roma hemisphere hem like quadriplegia or hemiplegia. Means that the hemisphere the entire hemisphere ham. I side I guess never really thought about that. But is is totally affected. So I have really no fine control on my right side on my right hand at all. So I type with one hand and do pretty much everything with one hand. But when you're playing XBox games typically, you need two hands. There's two triggers. There's two two joysticks. There's the deep head there's buttons. There's, you know, upper traders, there's lower traders, and it it can be frustrating for people with mobility issues, or, you know, sensory issues or you know, vision or something like that. And they can't really place so using the accessibility control or allows you to plug in all sorts of external controllers so that you can use. So for example, I use to. Xbox not XBox to rock band drum pedals for my triggers. Really? Okay. So I have rock band and the the rock band, orange drum pedal. It's like the controller. It's orange and I got a goodwill, and it has a three point five millimeter looks like a headphone giant on the end of it. Right. And so you can plug in on the back of the controller itself. There are three point five millimeter controllers for jacks for further controllers and pretty much any button any trigger has a spot along the back that you can plug in. And the reason they did that it's all in a wine. So that people with mobility issues or dexterity issues, it's not, you know, they're not like a stacked one on top of the other anything they worked a long time with different agencies different charities to really work out the design on. On this. And it was one of the the things out of the inclusive technology lab, and I don't know Scott if you've ever been there, but it's an amazing amazing place that that they that they do the designs for for things like the accessible controller, and I know that several other companies and organizations have used the expertise now of the inclusive technologies lab for different for different offerings. Well, well, before we get into the like the techie pariah it works. And what it does let me back up a second. You've been Gamera for years though. I mean, I've I've known you for fifteen years. How were you playing XBox before? I was usually the standard beat meet target for my kids inhale. You know, I was practiced on me. So I would you know, like, for example, if you're trying to play something that that needs both joysticks, I would typically, you know, either turn the controller around sometimes or put it on the side. And then hit it with one part, you know, and then try to move a little bit with the other. So like, for example, in the first person sheer games, you have the the navigation where you're running around with your feet, but then you twist at the waist with the other one. And that's where I would usually have the problem might have to move and then quickly twists with the way. And by that point, you know, I'm spawning again. So so for the most part for quite a while. I haven't played council based games, I've just played PC based games. And and then how did you do that was it because the PC you've got the keyboard the mouse, and you can rearrange things maybe move the mouse to the right side. But you still only trying to do all of this with just right, which is in a hassle doing it. With basically one hand you can use the. You can use some of the like on the keyboard, the arrow controllers, or you know, WGST or something like that with your other hand somewhat in the new the mouse, or whatever you need to. But still it's a it's kind of frustrating sometimes and. So being able to to do that, you know, you kind of pick and choose the games you wanna play. So I've been for a long time and playing things like sieve, and and those sorts of things which aren't as much of a twitch game. As other things. So this is huge gaming community, though out there before the XBox drafted controller that would just basically say we're gonna solve this Neil, whether whether we have support from company or not, right? There's like the gamers charity in their special effect in. There's cerebral palsy foundation, people were building solutions I've seen out of wood and tape and wires that they made themselves, and and this was a a very DIY community. Like, they they were gonna they're gonna game. And no one's going to let them no one's going to stop them. Right, right. In fact, that's a good point back in the early eighties. When I had my Atari. There was a an article in an Atari age at the time that showed you how to unscrew it. And then rear rewire, the circuit board C, you could make it a left handed controller. So I did that. So that I could use the fire button on the left hand side. But yeah, there were so many there have been so many charities and people just spending their own time as makers to help other people modify different controllers or hook them up to maybe a breath like straw. So you could use that for the fire button or something like that to allow people to escape the prison. If you will or the the frustration of having a body that a mind that's trapped inside. That's mobility, limited limited body. Yeah. I understand that a couple of couple years ago, the kind of famous modern Ben heck bien HEC K created Xbox One single-handed controllers, which solves problem for a for a single handed person. But there's a diversity of limited mobility issues. Someone might not simply have only one arm. You know, you can use your other hand to do some stuff like it could be a trigger hand. Right. Right. It's I can use it to grasp I can use it on anything course, of course, ability and Finally I can grasp so I can use it for a four tritter. It's just harder to do especially with the the way that the controller is molded on. But it's really interesting because the way that the the adaptive controller came about was in two thousand fourteen and I don't remember who it was that was scrolling through Twitter. But they were they saw tweet by warfighter engaged who's a nonprofit organization provides a gaming devices to wounded vets. And so they saw the suburbs photo. And they reached out to that to warfighter and started learning how difficult it was in. And so there's a hacker Thon at the twenty fifteen ability summit and a group of employees decided to put together a team. To develop a solution for excessive gaming, and so they worked with Ken Jones, who's the the leader of warfighter engaged, and they developed at that point gaming device that use connect to track a gamers movements and translated translate them as if they were inputs from a traditional wireless controller, well, and it it does make you wonder the why it took so long like if you were hacking your Atari in the eighties, doesn't it feel like this? This should have been a thing a long time ago. Yeah, I think part of it is is that, you know, sometimes people are just going about their lives, and they just they don't see it. And you know, it's it's not that. It's it's good or bad or anything. They just don't see it. I think a really a lot of companies now for whatever reason are really trying to to focus on accessibility. I mean, if you look at Tommy hilfiger now has a line of Tommy excessive. Clothing. And so they have a magnetic Klaff's for your buttons for your shirt. So it still looks like buttons on on address shirt, but it's actually a magnetic clouds. And nike. I try these on and they didn't work for me. But they have as part of their flies there. Fly line. A high top that sips all the way around with velcro see that you can basically instead of using shoestrings. You can zip all the way around it. And Cl it kind of opens it kind of opens the show up and then kind of zips at around there. So these are small small and clever design things that can fundamentally change how someone is able to just move through their their everyday life. This is absolutely. This is just it's the organizational willpower to do it. And that's why you know, one of the reasons why I love Microsoft because they they decided to do this. They put you know, they put their money where their mouth was created something that's very affordable and very very flexible. You can use it on both the peace on both windows ten and on the XBox itself. And so you can configure it. However, you need to in fact, it has oversized buttons to overseas buttons, and I've got two other oversized buttons. So I just took a picture of a regular XBox controller with the X Y blew it up. And then put it on the buttons and created that diamond the diamond configuration and use it use the button. So that way with my right hand. Interesting. So we're on a podcast, of course. So people will have to go in Lincoln in going search for images for this Bill describe it it looks like it looks like a DJ turntable. It's it's a white rectangle. It's a very attractive controller matches the XBox style with two big black buttons on it that are several inches wide that look like they could be turntables, but they're actually buttons. There's a a small deep had presumably for setup starting a start and select buttons. But it's rather it's rather Spartan. But if you flip it around on the back side, there's nineteen three point five millimeter jacks and multiple USB ports. This is not a controller as it is a controller toolkit. Right, right. And that's the main thing is that it's not necessarily the controller itself. But it's almost don't want to say it's a framework, but it's a platform an ecosystem, right, right? And the interesting thing about it. Is on the controller itself. Yes. It has a deep hat, and you can map the XBox controller deep had to that deep ad. Oh, you can also then using a technology. Also that came out I think in twenty fourteen or two thousand fifteen called co pilot and co-pilot is an XBox technology that allows to controllers to work as one right? That's a software base thing. I've actually done that with my kids before they right before they became able to to really play. You know, I could move the head of the character. And they could move the body kind of thing. Right. And in the same way, the acceptable controller takes advantage of using co-pilot. You can you can use it with a regular controller and then map from that controller onto so if you want to use, you know, in one hand you want to use the controller, and then the big buttons of the controller you can do that. And there's a little button on the on the accessible controller with three lights next to it. And those for the mapping pro. Files that you use see you get into the XBox. And you turn on co-pilot. And it says, okay? Do you wanna map these things? And so like, for example, I've mapped the right joystick to the deep head on the civil controller. So you can map anything to anything right in on the back. These these three point five millimeter devices. This is basically a headphone Jack. But it's it's not for headphones. If we've all looked at these these these plugs before they usually have stripes, there's either like a Amano or digital input. There's a stereo or three stripes, and you can use those for for digital like a button pushing it on and off or for analog things like joysticks, and it'll support all of these different things for switches or buttons totally up to us. We can do remapping in software and physical mapping in hardware. Yes. So that means that like this this button that you have the the the one from rock band is that an on. Off or is that a trigger where you could push it slightly, and it's like an analog input. You can push slightly. It's a when you plug the pedal into the back of the controller for it has little symbol for right tritter. You can plug that you plug that right in there. And yeah, it's it it is. I believe it's it's gotta be analog. Because it it totally a handles the pressure. Just just fine. That's amazing. It's a big foot trigger. And if I've putting all of this in the show notes because I want people to see these if they can it's pretty amazing. It's it's an ecosystem because it's open, and it's not being prescriptive. And I think this is important the data controller is not saying use it like this. It's just a it's a series of ports in possibilities. And if you go on the show notes, look at our under assistive, this the accessories you can get like, you can mount it to your leg. You can mount it to your wheelchair. The wheelchair are mount. It's for the controller itself, or you know, mounting it in any way that you want. So there's a whole ecosystem around it one of these ones. It's really interesting is called the quad stick. So it's a sip and puff mouth stick that can be used right to to map directly to the XBox controller. If you want to fire with your mouth, you can do that. I believe there's also a somebody makes a tracking device that you can use. So you see you can use that to move. There's also. Oh, wow. Oh, and it would actually map directly to joystick. So it's a head tracker. But it's the XBox is a no it is just thinks it's right. And you talked about the wheelchair mound. And they're the way that that happens is if you flip the if you flip it over there are several screw mounts in their of different sizes that maj a lot of medical will medical devices. He would use so matches right to like a wheelchair. Mount. Oh, so if I understand correctly, you know, how when you like I've bought a cameras, and there's a standard for how the camera attached to the tripod. And then maybe look at another device that you purchase any go. This fits on top of the tripod because it uses the same screw style and size. So you're saying that there are standards for mounts. So all of these things just just physically worked together. Right. And so it it's it's really neat. The. The amount of thought that has gone into this. And yeah, both one of the things I'm looking at a picture of this right now and on the backside of the controller with all those three and a half a millimeter jacks. There are symbols on the top see can look down and see which ones you're needing to. But then also on the back in high contrast in black larger there are symbols right underneath each one of those as well. So they've really thought about the nuances that you might need. I was involved in the in the beta program of this and even between the last beta of the hardware and the release they put a very subtle curve in the top. So that you it. It would be a little bit better economically. Interesting. And the other thing I think is worth pointing out is well, it's trying not to be prescriptive. It's allowing for accessory makers to them. Themselves be be prescriptive, depending on what you need, for example. I figured oh. Well, this is speaking from relatively able bodied perspective figure. Oh, well, maybe they'll just make big buttons like big giant buttons. Right. Which is a very simplistic way for me to think. Right. But I go, and I look at these success from a company called able net they have big switches, which makes sense, but they also have micro light switches switches that will click with distance slightest amount of touch or switches like a button that happens when you grab it or grasp it or pull it to one side or they've got a jelly being switch, which is squishy. But in not going to hurt you if you if you if you found on it like these are all different ways to send binary information. But each one for you know, doesn't look like a switch in the in the simplistic way, I was going to think that it would look like, right? And that's a neat thing. I'm glad you brought up Abel net because they've done. A wonderful amount for a lot of people. And if you go out to able not one of the things you'll see on on some of the pictures is it looks like there's almost a coating over the button, and the reason like almost a plastic transparent coating over the button, the reason that is is for people that have issues controlling their mouth. I know of of a young man who had has. Wasted several controllers because as he gets excited to real comes out a lot of drool comes out, and it it destroys the controller. So they even take those sorts of things into account. And so it's amazing the small details that they really look at to be able to make sure that it's the best experience possible. A big thank you to our sponsors because they make this show possible. And I hope that you support them the way they support us. Progress software is the creator of the most comprehensive developer toolkit for building modern apps on the market today. Tele Rick Dev craft with more than eleven hundred teller dot net and KENDALL UI JavaScript components in controls you can easily build modern high-performance web mobile and desktop apps as well as chat bots, the tool set also includes reporting solutions, automated testing productivity, tools and come to the range of support options. New this year is a free online training program for all license holders with this alongside thousand. Of demos and source code available comprehensive documentation in full Beneficial's radio. Templates you'll be up and running with the progress. Teller and kendo you UI controls in no time. Download a free thirty day trial today at teller dot com slash Hanson. That's T E L E R. I K dot com slash Hanson. And this device has has software to support it in its firmware update -able, and I it plugs into windows. So you program it you get it all set up, and then you can gain both on XBox. And on in your windows games. You're steam games. Yes. And then you just have to map Harvey wont. And I notice that there's also a one handed control stick. It. Looks kind of like a we none Chuck if you tried that as a one handed user, I haven't I've I've used the we nunchucks several times. But I haven't actually used that one yet the next one I'm actually getting called a three eighty control. I don't remember the name of it. But it allows you to move things with your basically with your. Feet completely with your feet. It's almost like a balance a balance board that you might usually when you're doing Pilates or something. All right. There's the three D rudder foot control. That's it. It's the three D rudder. And so I've got that actually on order to play with to see how I can use that in one of the things I want to potentially do with that is help. People with accessibility issues have a better experience programming. And so maybe with the three D rudder, they can move the mouse a little bit better or find a way to creates macaroni for it. When they're using those something like visual studio code or visual studio, or whatever to be able to help that a little bit more. Now, I think I know the answer to this to this question. But I've watched my ten year old my twelve year old kind of like develop their skills to be able to like, you know, when you first start like first person shooter you're walking around. You can't quite figure out that the right thumb is your head in the left them as your body, and you end up looking up at the sky looking down and eventually that becomes second nature. Right. After you set this controller up and your customer success stories the way you want it whether it be on amount of your own or table, or however you set yourself up how long does it take? And what is it? Like does it become intuitive? Where you just immediately know that moving your knee. To the right is the right trigger and moving into the left is electric or however, you set it up does it become natural. Yes. It's just a it becomes a habit. Just like with any anything else? At least it has in my case. And the neat thing is is that if you have multiple people that want to use this you can have multiple profiles setup or maybe something works a little bit better. Another configuration works better for a driving game. Versus a first person shooter game, you could have another mapping and change the change the controls around to what makes sense for that particular game. Wow. Okay. So the the controller I understand is a USB. See it's got a battery inside it really acts like an XBox controller. It uses the same XBox wireless. It pairs just like an XBox controller because it is an XBox controller. Yeah. For all intents and purposes, the XBox thinks it's an actual controller. And they've I know the exclusive lab when they were working on this and the XBox is hardware team even went so. Far as to make sure that as you're using this on like for online tournaments or stu- or things. I'm sorry. It uses the anti cheating things that XBox normally use. Anyway. So it's not anything that would be an a competitive advantage or anything like that. They've they've tried to make sure that it just levels the playing field. So speaking eleven in the Plainfield at the beginning of this podcast. You told me that twin Hugh were playing before you were effectively the you said the meat target for your kids has this level. Have you been able to pony your kids is that really is the the goal here. Right. That that's the goal the gold standard. And I am now able to hold at least hold my own. I get maybe give maybe a couple of or two or three kills in. Now before I before I get killed. So I'm a little more challenging targets. But I have been able to play almost all the way through fallout four with this controller in the combat scenes and everything else very effectively. And so I'm super excited about that. And then I don't know if you saw the launch video that I'm in with my fake family fake family. Yeah. At the and we do it at the it was filmed at the exclusive lab, but the game that I'm playing they just took about fifteen or twenty minutes of us playing the games. I'm actually really into it because it was like a street fighter game. And I was actually winning against the young, man. That I was playing against whereas before I would have gotten in a couple of shots. But now with the ability to use those buttons in and remapping controller, it it just opened things up and just made it makes another way I don't want to say an otherwise dreary existence because it's not really, but it's you know, you wanna play the games could because you're a gamer, and it gives you that ability to feel like, yeah, I can I can participate. You know, someone else that's worth pointing out you kept mentioning the attention to detail in the little things, they even made the packaging. Yes acceptable. So like how often have we all had to go and find a knife or struggle to open up the corporate this thing kind of unfolds itself like a flower, and it has this amazing packaging. Both the the cardboard around it, and then the internal box. It's not packaging that you would wanna throw. Away. No, actually, I'm I've still have the beta version, and I'm gonna I'm trading that in for the actual the actual release version, and I can't wait to see the packaging because the listeners ought to know that they spent even they spent four years on the controller, but they spend an entire year on the packaging and the two way you open, it is with a little ring that you just pull back and it pulls some very not real sticky tape off and then. Yeah, it just unfolds like a flower. But then it also slides out gently on a cardboard kind of lift if you will. So that you don't have to you can just kind of scoop it off if you need to. Yeah. Exactly, the they're these loops and they set a standard for no teeth yet for the package designers because people with limited mobility will often have to use their teeth to to open packaging, which is. Yup. Not not the best two out of box experience now, but you get pretty good at it. Sometimes. Unfortunately. So we can get this where Microsoft stores and online. Yes, right now, I believe it's just that the Microsoft on Microsoft stores and online, but I have a feeling that wants a wants to production gets totally ramped up and everything that you'll be able to get it at best buy or wherever, you know. A at your local store, maybe. Yeah. That's fantastic. I'm curious. Also, do you know if it has a headset adapter as well? Like the thing that I'm always impressed with my XBox controller plug headphones in and they wirelessly bring the sound over so back in the day. I used to actually have wireless headphones that were custom and separate a plugged into by stereo. And now the XBox controller is itself, a a headphone transmitter. Yep. I'm not sure about the wireless headphones. I would assume that since it's using it can be you can use it as a wireless controller. I would assume. Right. Well, it is a wireless headphones. I guess what? I'm saying right while there. Yeah. Because there is a three. And a half inch or three and a half millimeter Jack on the left side that has a headphone above it. Yeah. You can use headphones with it. Fantastic. See I, you know, I think I don't have mobility issues, but I have had mobility issues. And I think this is a thing for those of us who are listening to this podcast who may not have those issues right now, you just never know. I've had I've had frozen shoulder surgery where I had no mobility in my left arm for two years. I had carpal tunnel surgery on my right hand. And I've got a bone spur in my thumb right now where my right hand gaming is painful. We we as we as bro able bodied people should not think about technologies like this as being, you know, this is just for people in wheelchairs, just for people with serious mobility issues. This is really about making it for everybody. Like, this is what inclusion means it's yes, it's for players with different disabilities or different abilities. But it may be well for you is someday. If if something goes awry in in a body part that you don't expect I did not expect to get frozen shoulder or have hand issues. But it's nice to know that controls like this exist. I if I ever need them. Yes. And it it's just another way to like you said being -clusive and give an avenue to people. So that they can participate fantastic. All right. Well, thanks so much. John Alexander for Channing was today. Scott. It's always a pleasure to talk to you. I appreciate that. This has been another episode of Hansel minutes, and we'll see you again next week.

Scott Hanson Microsoft Intel US developer John Alexander Google frozen shoulder Atari Twitter nike bone spur Felber Tommy hilfiger
183: Teen Angst in a Trailer Park

The Mortified Podcast

32:42 min | 1 year ago

183: Teen Angst in a Trailer Park

"Radio x this week mortified supported by friends at upstate. Elevator Supply Company the brand that is elevating CD. Now whenever I need to get a better night's sleep or just take the edge off. I often turn to CBD because it gives me exactly what I want without the side effects. So if you're like me or you've been meaning to try. Cbd But you're not quite sure where to start. Then you need a brand you can trust ran the Only the highest quality CB deem and for me that's upstate. Elevator supply company upstate grows its hemp on pristine farmland in Vermont which means their products are cultivated using only the cleanest soil and water and that fresh Fremont air their crop is USDA certified organic and all their products or third party tested. So you know what you're getting is a cut above. And whether you prefer your. Cd is an oil or capsule form or as I do as a gummy Yay. Gumy's upstate elevator. Has You covered right now? Can Receive Twenty five percent off your first order and free shipping a going to upstate. Elevator dot com slash. Listen and using Promo code mortified. That's upstate elevator. Dot Com slash. Listen use Promo code mortified to find your state. Now you can get enhanced security for your home wifi network with Xfinity X. Fi if it's connected it's protected now that simple easy awesome go to xfinity dot com call one eight hundred xfinity or visit a store today to learn more restrictions apply sixth grade. February fourteenth. I really depressed with me mom. You can't read this for me. It was the best place on earth. It's got a combination of different types of people like a lot of single parent households with lots of teenagers. Just kind of running the streets. It's common for kids to have pride in the place where they grew up for some. It's the big city for others. It's quiet suburbs. But for GIN and shelley it was somewhere different on the trailer park. There was no traffic. There were no fences. Are Probably Hundreds of trailers there? It was down-home grassroots salt of the Earth live and we were kind of lower middle class and everybody was equal. It wasn't no judgment around what you wore or how much money you had. There's just literally always something going on so it would be very rare that I would actually go home and turn on the television set and sit on the Sofa. There were a lot of people that were struggling in their own ways with addiction or financially. Or you know a lot of Single moms with lots of kids just trying to keep it all together and also people in that Trailer Park. That were absolutely thriving. You know just living. Their best lives even with the little bit that they had for two teenage girls living their best lives involved. We would sit around and people's bedrooms smoking cigarettes or we'd go steal can pay and pay our names on someone's driveway so the police kind of on that beat didn't have a whole lot to do other than often. Come around and just kind of give us a hard time and see what we're doing and try and cap just for Breaking curfew and if in school and things like that don't feel bad for the poor kids growing up in the trailer park. It's really fun. The trailer was the only time if my tire childhood where I was completely happy from pure x and radio. This is mortified new and today on the show teen eggs in a trailer park. The child's journals of teenagers living in Mobile Home Communities. How does growing up in a trailer park affected kids ability to get what every kid wants to fit in and to find love? Hi I'm Jen. I grew up in Toledo Ohio and my friends and I. We were from pretty poor families which occupied the trailer park on the north side of the city as a Kid. Jim was keenly aware. She was growing up on the other side of the tracks. My mom bought this trailer in a trailer park which was right next to an industrial estate. And you could kind of hear. The train's going by at night and they would sort of shake the side of the House but Jim was about to let her modest surroundings. Hold her back from becoming her middle schools powerbook and although I wasn't embarrassed of where I lived. I did find myself aspiring to greater status within my peer group. So how did I do this by shoplifting? Around two thousand dollars worth of clothes every single month but I looked good as you can see from this picture of me in my wallet gap delay. We'd either walk or take a bus to the mall and we would seal clothes and go to school the next day coming out of these really small rickety trailers wearing really expensive Tommy Hilfiger jeans and really expensive sneakers. I had my wine owner rider. Act Down but in my quest to achieve greater social heights I also developed a mean girls persona which included a pretty bitchy back and forth with me and my best friend Erica. We would exchange a notebook. She'd write a no and then pass me the notebook and then I'd write one back and return it to her and we made sure everyone knew the book was just ours by putting our names on it and giving it a very subtle and classy design. Our very own burned book. I particularly like the suggestive bag at the open condom wrapper which we've noted is cool. Mostly Weed complain about how much we hated everyone else. And just plot to beat them up. Erica Alicia really said. That shit will find then. She doesn't have the right to say anything like that. I have lots of friends she said. Dixie was more popular than me will too bad. No one else thinks so. I'm not trying to make this an immature little fucking baby race to see who more popular. I never even thought about being popular. I was just playing with leash until you said she said that stuff. I could have her ass be seven times or even more. I wouldn't do that but from now. She isn't my friend anymore. She is fucking annoying and then Erica. Wrote back to me Jenny. Let's fuck and beat the shit out of Alicia sometime. She's a bitch and she said she could what me and she gave me a shove in the hallway and I punched her shoulder really hard and she went out then she told people I tried to hit her heart but I actually hit like a two year old. Well hardly stupid bitch. She said she could be both of our asses together like she was trying to get you into it. Well I just WanNa make her bleed so she knows I can kick her ass helped me fucker up soon. Okay Erica. I needed to always have someone that we were despising at that moment and that fueled our friendship. At that time there was certainly a toughness. I wanted to pull off and I was ninety pounds and five foot tall and I don't know what kind of toughness I could actually sort of signal at that at that age other than just having a big mouth slowly. I became so self obsessed that my notes. Erica would barely vinick knowledge. Her and things really came to a headwind Erica. My best friend in the world organized a house party to celebrate her birthday. But I was too busy with my own life to even notice instead of apologizing though I use it as an opportunity to talk about myself and another girl that I met momentarily but already thoroughly hated. Erica don't be mad. Sorry I couldn't make it to your party. I totally forgot. You should have given me a call. But my party's GonNa Rock and I think I'll hand out invitations tomorrow. I was mad at John for hanging all over this girl at the mall. She came up to him and she hugged him and she asked him for a cigarette and he gave her the cigarette that I gave him. And the whole time I was talking. He acted like he didn't even know me about had my fill with that bitch. That bitch had fucked up teeth. She were way too much makeup and her hair was high. Double Lots of hairspray like Tebas from TLC. She needed to be smacked. So with our competitiveness to be the most popular in my incessant focus on myself our friendship became strained and Eric and I drifted apart. Erica lived closer to the middle school so she was actually more involved in after school activities. She had a lot more relationships with the stereotypical kind of popularity crowd. I think I was a little bit darker and more serious as I got older and I got entice school. A lot of the friends from the trailer park started to drop out of high school. I didn't necessarily have that circle around the anymore. People that like me were tough and Confrontational I ended up taking a break from the book for a few years until two thousand one. When I decided to start journaling again this time I was older wiser a lot less bitchy and I had far bigger issues on my mind March. Twenty fifth two thousand one. I thought it was time for me to buy a journal. I decided it was an important time to record my feelings dreams and hopes for the future. I feel like I needed a place to keep my feelings that I cannot share. Lord knows I have a million. I know that now is an important turning point in my life because of the emotions in doubt that I face when I'm alone I constantly questioned my existence. It's important and it's reason I know I have it way better than a lot of people. I guess my biggest problem is that I'm really good looking and I guess that's where the majority of my problems arise. I mean don't get me wrong. I love to receive compliments. I just think that no one takes me seriously. I mean guys. They look but no one ever acts interested in even when they do. I'm just so picky. An arrogant and turn them down and I questioned whether a man actually ever falls in love. I mean who actually wants to end up alone. The only problem is that US women have a biological clock. Tick tick believe it or not. I can hear mine tic TAC. I'm only nineteen and it makes me wonder about women in their thirties. Who Don't have a man or even one incite. I'm not just going to jump into something uninteresting and less than satisfying to shush my clock temporarily. I mean maybe it's not really my clock here but the deafening silence of my heart. I know I'm cool as hell and I know I'm wonderful and I'm smart but why can't anybody else see that? I WANNA man one. Who has everything a man should be? I want kids I want at least to. They need to be good looking and respect for him. I WANNA be call. It seems unimportant but I want my kids friends to wish I was there. Mom I want to be out of Toledo so this is what I want for my life and I feel like I shouldn't settle for anything less so spoiler I made a lot of Toledo and I did grow out of my mean girls ways and I'm now in my thirties. I have a great career. I'm single but still cool. As Hell and best of all Erica. And I have remained great. And that was Jin mortified of it in London at the Leicester Square theatre now while Jensen popularity outside the trailer. Park other kids. Seek it from the inside. Hi everybody my name is Shelley Wilson. I grew up in Ontario Canada. Very Small Town my family. We would spend the school years in in the city in the suburbs and then in the summer we would spend two months at a trailer park up north in Canada. We were a single income family but we wanted to have the pleasures that summer afforded. But we weren't the go Kada Jiang or take a plane somewhere. Exotic so are exotic. Was Our trailer park up north. Every year. I would count down the days from the day I would leave the trailer park to the dead. Could go back the trailer park for me was an escape from who I was in the city and how I was viewed and how I was treated. I was bullied. Pretty decently above average for sure at the trailer. Park I was popular. I had tons of friends and the trailer was the only time if my tire childhood where. I was completely happy. It's at this trailer park. Where my journey for love began in in the summer of one thousand nine hundred nine? I met two handsome. Boys One's Corey. He was blonde and another corey. He was Brunette. I liked the blonde one. And then I met my very good friend Courtney who her and I would fight for the affection of the two coreys. If you're around my age you'll remember at this exact time. In North America. There was also other heartthrobs. Corey Haim and Corey Feldman. The following are my journal entries from eleven to fourteen tender age my exhausting journey to find love at a trailer. Park in Canada with the two coreys dear diary today was a normal day again but as always. I was thinking of Corey now in a couple of weeks. We're getting a report cards. Then I will start the countdown until we have summer vacation which I can't wait for. I hope mom buys me that. Leather bathing suit slouch socks in acid. Wash jacket from the catalog when I go up there. Where my best clothes and my Walkman and he will never recognize me right now. I'm watching revenge of the NERDS. It's good ps. I hope Corey still loves me. Dear diary today is an Okay Day. A KID IN MS. Henry's class picked up a condom that he found in a puddle. He he ran after everyone with it. It looked like a round piece of rubber with a nipple on top. We got a Bible today. Diary today was a Super Day. We watched Mary this children. It was a little sexy. Love shows that show people making out. I saw one. Show that guy pressing girl up against the wall tearing off her clothes him moaning her name. Michelle Michelle and you know what that led to dear diary. Almost every day I dream about going back up to the trailer. I Want Corey to really really love me. I really can't wait until I get my perm and until Corey sees my revealing clothes. I hope he kisses me. Ps MOMS stay owed. I know you've been in here dear diary. I'm not really thinking great today. I'm going crazy thinking about corey. I really really really hope. He likes as much or more than last year. I'd love it if he likes me. More Richard our next door neighbor brought over a penthouse lollipop shape. Like a girl you had to lick off her clothes. There was a lot of candy on top and Jeff. My brother was so excited. He gave himself a bleeding tongue. It showed real tits and Vagina so at this point the school years done. We packed up a wooden station wagon and headed north to the trailer. We spend most of our days there fishing and biking and playing in the lake also dressing to impress as you can see by my leopard print bikini and those are leather pants on Corey so at at this point things got really serious with Korean. I he. He wrote me a letter. Hey Babe and then he put my name in brackets shelley. This note is no joke. I wanted to tell you that you're beautiful and I mean it. You are like the wind that blows on me every day. I would do anything for you. There is no other girl that can compare with you. Could you answer some questions for me? How do you like me friend brother boyfriends if you said boyfriend would you go with me? Yes maybe no on a piece of paper would you ray? What you do. Don't like about me on paper one. Where it's all blurry. It's because I was crying over you hot so I agreed to go out with him and This was the end of the summer at the trailer park. We have a big corn roast in a dance and so he asked me a few times a finally I got up the nerve to have my first dance and it was to the song I had the time of my life from the dirty dancing soundtrack was primarily my mom my brother and I and she never left that trailer. She didn't care she was kind of like go have fun. I'll see you at nine. Pm Tonight so we had complete freedom. Corey would chase me. Sometimes he would leave me notes. I remember once that you have sexy legs one time. He asked a friend of his to draw me into his tent. And there was a note that said hit play on the ghetto. Blaster and it was. She drives me crazy by the finance cannibals and then at the end he said please go out with me and then immediately his friend chimed in and said Shelly. God please go out with him. I cannot stand him whining about you anymore. Just say yes please faulk. He definitely tried multiple times to kiss me but I am very speedy and would move away as fast as humanly possible. I think I was afraid that if I truly let him close and truly kissed and and he was quote unquote my boyfriend. That I didn't know then what I grew up in a house where my parents never kissed or hugged or held hands or showed affection or said they loved each other so to me. I never understood what happens after people pick each other the next morning. I was crushed because we packed up the station wagon and went back to the city and I knew I wasn't going to see them for a whole school year so I was super sad but to make matters worse my friend at the trailer. Park Courtney wrote me all year long and this is the letter I got from Courtney when I got back to the city he shelley. How are you when you have a trailer park? Corey of London was crying over you. He said that he would do anything for you. And you sort of balling his lights out. Both Corey's fought over you but Corey said he only asked you because if he asked anyone else out they would say no. He said he asked you because he bet his friends. He would come home with a girlfriend so he was using you just to be cool. So Corey is an ass love Courtney. She's a good friend so the year rolls around again and we're headed back to. The trailer was pretty excited to see the Corey's again dear diary some at the trailer. A bunch of his played tracer Darren the rocks today. I was dared to Kiss Corey. And he was dared to kiss me for five seconds I avoided it. I also had to give head to a broom handle and and Corey had to run in the pouring rain inside screaming. I have a small Dick so I was obviously super busy this summer. Apparently I must have been just like flirting and chasing the whole time because that was the only journal entry for the whole summer and I still have never kissed a guy or really had a true boyfriend so the end of the summer corn roast in dance how was happening and my dad to beat fucking traffic that we were going to miss it and go home to the city. I was so upset. I LISTEN TO COUNTRY MUSIC ON MY WALKMAN. The whole home was awful just the same sad song over and over and just a few weeks later. I got a letter from Corey telling me what I missed out on dear shelley. I'm sorry if when you left at the end of the summer you were told I never really liked you but I have a good reason. The truth is that if you had been there at the corn roast that night I would put the moves on you and possibly shit could have happened but instead I went after Lisa. Sorry about that. I want you to search your feelings and tell me if you like me as a brother or as boyfriend. I know this is hard but I must know. There was a lot for me to consider this summer. For instance if I should go after courtney you or Lisa and then I had to consider the effects like if my friends would get hurt or be jealous so instead. I let Corey the Brunette. Choose who he liked I and he picked you so then I went with. You know who to tell you the truth. I always think of you and sometimes I even smile or cry with the thoughts of good and bad memories so I will never forget you either phone or right knee this year. Have a good school year and come back next year. Just the same love Corey. Ps I'm writing Courtney now to U. P. S. S. Remember I want you and I started trusting and caring relationship next summer so I'm at school and I continue to write my good friend Courtney. The girlfriend from the trailer and she writes this letter. It's a gem dear shelley. I'm really sorry I haven't written as you said things are pretty crazy around here. I've been writing to the Corey's I've told them that you've really changed and that your personality has changed and that you are really pretty now. I told them I think you're going to get all the guys this summer. I have found someone special. But the guy's an asshole so I don't know if I'll chase them anymore. I spoke to Cori the blonde one. The one I want on the phone. I don't know if I told you yet. He has a crush on me. I told him I like the other one though. He said he dreams about me and talks about me all the time and now his friends one picture of me. I said no way but I don't want to disappoint him so I'm going to let him daydream. But what I look like. What harm cannot do love Courtney in all the years spent at that trailer park? I never once kissed either of the Corey's eventually I had my first kiss at the trailer park but it was with someone who was neither of the Corey's it was someone from a neighbouring trailer park and I just wanted to like get it over with. I told Courtney and she had already kissed that guy already so just also sharing boys right up until the bitter end Yup. I was still going when I was sixteen years old. At that point I was much more curious and yet every free one to two weeks I'd be making it with a new guy so it really blossomed rate towards the end of the trailer park troop trailer park fashion. The years I spent there made me feel like when I get out of elementary school when I get into high school and beyond There's life outside of this. There's there's there is going to be at some point in my life. People that are attracted to me people that want to date me people that want to kiss me. It's like at some point in time the world is GonNa get bigger for me and when it does it has positive things waiting so I write her back. I tried not to like love my hate and get in the way. You're courtney. I liked this new guy at school. His name is Mike but there are two problems with them one is. He's too shy to put his arm around me. The other problem is he's a self proclaimed homeboy. Just the other day I was talking on the phone and he started rapping and saying stuff like saying stuff like that's dope. That's Wack just bugs me but I can't help liking him. Thank you. That was showy mortified event in Portland at the Alberta Rose Theater and this concludes our episode. Where we learned growing up in a trailer park is fun but growing up. Beautiful is a fucking nightmare. I guess my biggest problem is that I'm really good looking and I guess that's where the majority of my problems arise to share the shame on Instagram facebook or twitter. Or sure the podcast with some friends or even better you can check out mortified in-person with your friends at a live event in your area visit get mortified dot com and click participate. And you could even end up on an episode of this podcast. As many we know the mortified podcast is he very proud member of Utopia from pure ex. If your company would like to support this podcast we'd love that. Just email sponsor and radio dot. Fm OUR PODCAST production team for this episode. Include Leon on Dave NATO Burg and myself you'll catcher UNANI and Rubin Williams produce these stories for the stage music by Gordon Bash Alex Burke and Will Smith the Angel Zoe Rose Palladino and snake snake- snakes additional. Thanks all the dedicated mortified live producers whose work make the stage show possible and makes time we remind you that we are freaks. We're fragile and we all survived. Hey it's Neil when I was a kid. One of my favorite parts about long road trips was looking out the back window and trying to get the big rigs to blow their horns to me. Truck drivers were the coolest they lived in their own world. They communicate with each other and what sounded like their very own language to this day. I'm actually still fascinated by truckers in that that whole world. That's why I'm so excited. The reopen is welcoming. A new podcast called over the road. It's all about life behind the wheel of a big rig and it's hosted by someone who's been tracking his whole life. I want you to think about the last time. You took a long drive. You pull onto the freeway and merge into the center lane take a sip of coffee set the cruise control then around the bend. You see the back of a tractor trailer as you come alongside the cab. You can just make out one arm slung over the steering wheel as you look up for just a second. You wonder or sat truck going. What's inside it? And who's that person behind the wheel? Well there's a slight chance that person was me. I've driven a truck for almost forty years. Now there was some help from the good folks at Radio Topiary and overdrive magazine. I'm GonNa take you along for a ride a long haul Paul and this is over the road find out more at over the Road Dot FM.

Trailer Park corey Erica Alicia Shelley Wilson Courtney Corey Haim Canada Elevator Supply Company CBD Corey Feldman Gumy Tommy Hilfiger London USDA Vermont shoplifting US Fremont Portland
Activist Kalpona Akter on Improving the Lives of Bangladeshi Garment Workers | BoF VOICES

The Business of Fashion Podcast

17:09 min | 2 years ago

Activist Kalpona Akter on Improving the Lives of Bangladeshi Garment Workers | BoF VOICES

"Uh-huh. Hi, this is Ron Ahmed founder and CEO of the business of fashion and this week on the podcast were pleased to share another inspiring talk from voices two thousand eighteen by now, you all know about the story of Rana plaza five years ago, deep cracks appeared in an eight story building just outside Dhaka Bangladesh for thousands of garment workers made clothes for western fast fashion brands that morning workers begged the owners not to go into work that day, but with huge multi-million dollar contracts to fill to keep up with the pace of fast fashion. Consumers managers said that work had to go on just before nine AM the building collapsed and in less than ninety seconds one thousand one hundred and thirty four people were killed unions called it a mass industrial homicide and the plight of the bungalow that she garment worker was global news. But for all the wrong reasons last year, I had the pleasure of getting to know kalpa actor an inspiring woman who graced the cover. Our special UF five hundred printed in September where we recognized her for her tireless work in the name of more than four million bungalow. She garment workers culpa has quite literally risked her life for this cause the night before our cover shoot Kalpana, and I had dinner, and she told me some hiring stories about her experiences as a garment worker and as a union organizer. And although some things have changed for the better the day to day lives of garment workers are still terribly difficult. Here's Kalpana actor advices two thousand eighteen. Okay. Then he's so much Iran and find says for this opportunity to bring me here because with me, it is sir million voice coming from Albert and many more millions from other production countries as both. So I led me into news, the chaperone industy CI you. So we have the second largest apple producer in the world. Just right after China tongue country, but we're doing that. So the four million workers working for industry directly, and we have over four thousand factories across the country. And these women are young women. I'm talking about most ninety nine percent of them are migrated from countryside to the city for this job with the big dream that that was a life because before that the job they had the taught it is not respectable because the job they had before coming to the factory was as house med or working in agriculture filled. So third being of sexual worker, you know, working before those machine and making clothes for western comfy. They will be on better. They will be better. But soon as the comp to industry that. The gets broken. These young women workers was like everage ages twenty five to thirty years old the ping that they will be having a comic feed them. They will have women empowerment, but it is ended up with a low wages jobs a property, which is chops. So in those the apparatus is Bangaldesh. Is that important is it twenty five billion or two industy and eighty percent of our exporting come coming from this industies so other word this is the big born of Bangladesh Konami. So the workers in these industrial those four million eighty five percent of them are female workers. So just about eighty five percent of the female workers are working coming with that big dream. And as I said that they are dream get broken soon bay start working in this industry, and all that the I sixty eight dollars sixty eight dollars a monthly wages. Tickets. Does the minimum wage? And including over time that can be like, another ten bucks. But he's not one person call full month cost even in Bangladesh. Let alone if she has two kids in her family. She doesn't have any job security. She don't get the contract with employer. So then player gap between ity to fire her anytime. They want. The workers facing enormous gender as violence in these factories that inappropriate touch is pretty common by the supervisors. Most of time. She doesn't even know that how to protest too that. That is to reason not to do that one the cultural taboo, the culturally we have been taught not to talk about it. We men if you talk, then you're the bad one and the second if she talks she lose her job and she cannot afford that. So she don't even talk about the gender violence in those factories. So the lack when I say saying all these don't we do have the law for the protection of these workers. Yes, we do have do have pretty good law. But this law are not implemented in this. Actress. The government and their officials really don't want to the factories. Those workers are working those are not safe all sectors are not safer the Iran. Just tell told you about the Rana plaza. The Rana plaza is not only one accident that we ever had in this industry. The first accident I can remember that was even ninety ninety. Effect. We fire killed twenty nine people including the factory owner one of the water. And the reason was the door was locked when people was working inside the building. And all I'm telling it is not a study. I have done. It is not that somebody has told me it is my personal experience. I started working for these industy when I was twelve years old. I went to the factory with my ten year old brother, and that was not my choice that oh just leave the factory in of. Of. Leap this cool and go to the factory I had to go because my father was the primary honor and he got ill. So there is no one who can bring food in the table for seven my mom. She started first, but she had a tool two months old infanticide house, which is my younger sister. She will just two months old. So there's no one who can take care of her. So my mom had to stay at home and send us sent two of us to the factory. And the reason was the mom did not pay enough. So she couldn't send us to school and get a nanny to take our resist. So she had to choose to send us to the factory. And I started working without knowing any law or rights only had the understanding that this factory owner. So kinda gave us job. So I can feed my brothers and sisters. I would be working over four hundred hours in a month and making only six dollars. Often getting slapped by the supervisors the abuses stood up twelve or sixteen hours in in my feet. That was pretty common. And when I came to law, no law and rights of the few years. It was a four hour slung training class. The liberal training is set down which completely changed my life. And I consider a second born for me. And sees them in that class. I came to know my worship supposed to be eight hours. I should be paid a minimum wiz. There should be a Hisen button for work as my supervisor should not be flopping me abuse me and something beautiful. I learned that I have right to organize and right tuber gay with my effects universe and from the following morning. I started sharing these stories what I learned with my co workers, and we got our guys 'd. But as it is happened event today in Bangladesh would soon as I organize union and is. Applied for registration. I got fired and lately I got blacklisted throat in what I consider that is stupid decision ever, those sexually owners have taken. They shouldn't have firing. They shouldn't have do that. I mean, if I would mean the factory would be barely organising Townsend worker and letting them now just see what I'm doing. Okay. I know that thinking of their steak, but when I'm saying all these is this has changed in terms of organising in terms of safety in terms of wages. I would say, yes. And no. The six dollars. I would consider more than sixty eight dollars of workers are getting today. It'd be soon ninety five dollars from next year. But it would be still not in enough because the inflation and that was hike never match. The workers still get Talia beat and trade and falsely for chores even forced to leave the community when they tried to organize unions enjoying with union that happened to me that happened today. Through this battle last twenty nine years. That tells how old I am now. Okay. Less twenty nine years. I was in prison. I so many of my coworkers been in prison, and I lost my coworkers to one of my co workers has been disappeared and brutally torture and bit into that. And who is behind this? Of course, these manufacturers. Of course, these government. We have the government and manufacturers one face there. In our parliament toward percent of parliamentary member they own group of garment factory just teamed about I'm fighting with they have money they have power. They have police. They have talks they have everybody to teach me the for you should do. But I never stopped and I will not. After I should say little before on a plaza since twenty eleven we are being asking these companies to take a real decision and real initiated to make our work asleep safe. Life safer, rather doing all this MSI called upon corporate social responsibility, which is completely failed to save our workers life. So are you know for two years, two months campaign? We couldn't get more than two brands to sign on this document, which we call a colon Bolers fire and building to the and this two companies one of them was the ph, you know, the current clan and Tommy hilfiger who signed before an plaza happen and Chievo another company from Germany this before on a puzzle happened, but all other company had to wait to kill this eleven hundred thirty eight workers in that d'etre building until the. Take a real initiative to make our factory workers life safe. So after on a plaza happen. There was a deadline has given all the union global people can g you Merce even the investor and shareholders that hey, brand you got to take this, and you have the sinus, and then we got hundred two hundred and twenty brand who signed a legally binding document called equal another fire and building safety. First face was for five years, and then second phase was for three years. But since he's started working with dash never was easy. You know by the government and Bombay. She factory owners the never accepted accord in a way that yes, these will make real chance the everyday made a lot of problem in in the ground and today, they're in a campaign that they will wipe out a court from Bangladesh. I think tomorrow is the last day for a cord working in Bangladesh. But it's still there will be parading some the mustard damn if there is no miracle happens that governments comes like in the cinema. We see that less two minute everything get tinged. So if we see than accord will be still stay in the country. I'm talking a lot of about a cord, and my soul like up to twenty thirteen if we consider five years two thousand two twenty thirteen we would losing over one hundred workers in everage every year the factory fire or collapses after a code started working in the country in two hundred sixteen the death toll was zero. That is the change we won. That is what we want from this companies from these governments from this manufacturer to do. So when I said that a little changes happened since my working time today, what is the root cause? The root cause there are few one of them definitely the rest to the bottom business policy by the brands and Taylor's if we look into back hundred hundred and fifty years of this apple industy food step would they were for the have been changed. The only one thing they have been changed the places. The places they have been changed. They worrying in New York City. The went the brought the went to southern state in the US than the cross the border into Mexico came into the Europe. Now, they're in Asia. But if we talk about did, they raise the price. No did the ensure a living wage for workers knows the ensure a safer place for workers. No did the respect of workers voice that workplace. No, did they ever work to have this factory to eliminate the generous violence. No only the places I cannot demand. There will be next ten years twenty years later, they will be in Bangladesh. No, but they will be elsewhere. But this is the time for all of us to work together making changes job team we want and I'm for the Bunga they she workers or n. Reproduction country workers they are looking for that is only one thing it job with dignity. Thank you. If you enjoyed this conversation, you might be interested in professional our global membership community from the business of fashion, be of professional members receive unlimited access to all of our articles daily members only analysis, the bureau professional iphone app by annual print issues and all of our online education courses as part of your membership. For a limited time only, we are offering podcast listeners and exclusive discount on an annual of professional membership to get twenty five percent off of your first year. Click on the link in the episode notes select the annual package and enter the special invitation code podcast twenty nineteen at the checkout. We hope you enjoy it. And don't forget to tell your friends.

Bangladesh government Rana plaza supervisor Iran founder and CEO apple Dhaka Bangladesh Kalpana China Ron Ahmed Bangladesh Asia Albert producer Bangaldesh US Tommy hilfiger Mexico
159: Age/Sex/Location pt 1

The Mortified Podcast

26:26 min | 2 years ago

159: Age/Sex/Location pt 1

"Radio. Ex. This week mortified supported by a friends at sun basket. Now who doesn't love a great home cooked meal problem is if you have specific dietary needs, you're constantly having a change recipes or swap out ingredients and someone has been gluten free now for well. Over a decade cannot tell you how many recipes have totally messed up. It's frustrating and it gets expensive. That's why I'm so excited about sun basket a meal delivery service that caters to all different kinds of diets. Are you paleo gluten free vegan? No problem was son baskets, easy to make recipes. Anyone can whip up an amazing home-cooked meal full organic produce and cleaning greediest in as little as fifteen minutes like salmon burgers with lemon dome ale and seared summer squash or steaks with Jimmy cherry. I just ordered my for sun basket, and I cannot wait to try out the Oaxaca. And chicken Moulay Coretta, which just happens to be one of eighteen weekly recipes you can choose from just go to sun, basket dot com. Enter promo code mortified to get fifty percent off your first order. That's sun basket dot com. Promo code mortified. Dear diary, six grade. Fourteen ninety one really depressed. With me mom. You can't read this. So I started using AOL instant messenger in nineteen ninety four. I believe I was twelve or thirteen years old for kids like Josh who were part of the first internet generation, they couldn't wait to get home from school and log on computer. Nice screen name was weasel burst. That was the name of my high school band as a teenager. Basically, all I used to talk to girls was I am I had an extreme phobia of ever having icon tact with girls and so using messengers significantly increase the probability of having to make eye contact short enough. The seventh grader did find a special someone who is more than happy to make conversation without contact. There is a girl named Tiffany love L UV eleven eighty two from the UK that I talked to for about three years through middle school. And and the beginning of high school this person that I had never met face to face was someone that I was convinced was my soul mate, and that would be with forever and always had plans every going to get married, but not being able to make. Contact led to some unforeseen problems. And then one day her screen name was deleted night. Never know what happened to her goodbye goodbye. I mean, I was devastated because I thought it was, you know, a real connection and didn't know what romance was all I knew was I like talking to this person. And to be honest, Tiffany could have been a forty five year old, man. I think online romance is an oxymoron. From pure x and Rio Topi, this is the mortified podcast, I'm Neil and today in honor of all the sixteen f Sheboygan's and fourteen MTO pizzas that spent all their free time chat rooms, we present part one of our new series age sex location, an exploration of the ways teenagers search out love on social media. You know, before it was even called social media. Hey, I'm Katie when I was in seventh grade, I was really desperate to get my first kiss. It was also the first time in my life that I was forty and since I thought I wasn't getting any tension from boys in real life. I sought it out on the internet. When I go to the internet. I was the most idealized version of myself like better haircut golden highlight better wardrobe athletic version of myself, I always had these kind of romantic screen names. I remember one of them was Aphrodite -i had another one that was sugar. It was a way to kind of pretend that I was getting the experience that I felt like other people were getting. So I was a monogamous cyber dater. And engaged in activties that would leave the foundation for modern day, sexting. Except I never got to the sexting part. I just wrote about it in my gratitude journal. Things. I'm grateful for on April nineteenth nineteen ninety eight number one. My parents, even when they yell number two, my friends, even when they ignore me number three my dog because I know he's with Jesus. May twenty fourth. Dear gratitude journal, I met a release week. I on the internet. His name was the grim reaper. He's really sweet. He's my cyber guy. Now. His real name is Alex. I talked to him twice. And all I got one Email anyways, a met this other guy Moshi. No, dude. I don't know what his real name is. He's super cute. I saw his pick his really nice, but he's kinda bad. That's really sexy. He's fourteen. So as Al IX. From what I can tell Alex is just nice. I don't know if he's horny or not. Most. She no isn't horny. I like him a lot. But I don't know if he would ever go out with me shit just side. Maybe I shouldn't be getting involved with internet relationships. My mom would probably kill me. If she found out I made a secret account at hotmail for Alex's love letters. I'm gonna make him take me on a cyber date in a private room. If you know what I mean? Nudge, nudge. Hubba? So cyber date is when you go into a private chat room, and you described various glamorous activities that you're going to do together. We'll go in a cyber date and see what happens. I'll wear a forest green silk slip skirt with white flowers on it a tight silk dark green tank white strappy sandals. And my hair will be an shining. French twist with wispy hanging down. I hope he wears khakis and a Tommy hilfiger shirts. So remember, we're not actually meaning we're not actually wearing these clothes were just sitting on the computer talking about it. I'll tell him I love talion food. So we'll probably go somewhere talian. Wish me like with Alex Machino. So I was probably feeling pretty good about this at this point. Because I signed my journal, Katie, Katie, Katie, Katie, Katie is awesome. Kind of peel off and go into private chats with people. So somebody would set up the premise of where you were like, oh, we're at and the talian restaurants, or we're sitting in the hot tub, we would describe to each other in narrative, the kinds of activities that we would do a little nerve racking to have someone's captive attention. I mean, the truth of it is they probably had like ten other private chats open, and I probably did too. But it was idea of being alone with someone even if you're not actually a loon with them in real life. There was something that was very titillating about that. May twenty fifth. Dear gratitude journal, Alex didn't come online. He didn't Email me either. I hope to God that he's out of town and not standing up. Moshi? No didn't come online either. I've decided I'm gonna make Alex take me on a cyber date. Here's a transcript of what I hope happen. I hope he kisses may with lots of details, and he watches me change into my bathing suit, and we dance really close chests touching. And he puts his hand on my butt. Then I hope we make out any puts his hand under my bra. I know it's on the computer, and that seems kind of gross. But when Elsom I going to be kissed Cy. My mouth is too small. May twenty sixth. Dear gratitude journal, Alex still didn't come online. He didn't Email me either machina wasn't online. And he also didn't Email me. Where are they I need to get to know, Alex? I don't want to Email him because they'll think I'm desperate or something. I know he will. I keep thinking about him. I need him. If we go to a pool party after our cyber date, which we are going to have whether he likes it or not. I'll wear a pale blue or dark green string bikini. It would be awesome, and romantic if you tried to undo it or something. Then I'll rub his shoulders and kisses neck. No, maybe he should kiss mine. I doubt he would seems kinda like uproot -i. But I'm sure I can loosen him up. He he. I'm getting bored. I hope Chrissy, and I go see the horse whisperer soon. So by now, two days have gone by. And I have not heard from my cyber lover and things were getting desperate. So I took to my journal to plan out what I would say. May twenty six my pretend letter to Alex, Alex. Hey, how are you? I'm good. You can't imagine how much I want to hear your voice have been obsessing over this for a while. And I can't believe that. I am usually not like that. You know, it hurts me not to be able to hug us or kiss you or feel you smiley face. In real life. Just over the internet. It just isn't the same. Better. Go. I thought that it was really putting my best self out there. But I was not memorable. You know? It was just a one time conversation all I was to this person was a chat box. I think I was too shy. You know, I wanted someone to propose these ideas to me, and I was not comfortable being the one saying, hey, you wanna go sit in the hot tub, just you and me, and you know, to be honest, I think I would have been afraid if somebody was like trying to make moves on me in this like chat room. Things. Get better for me. I did eventually start interacting with boys in real life. February second nine hundred ninety nine a guy honked at me when I was walking home. Thank you. That was Katie in Austin at the spider house ballroom. I think it was like cowgirl underscore flower, six six six or something like that. So that was my screen name. But that was my first one, and then I had one that was like, my cat links. Just really creative stuff whatever I could think of while Katie was happy to settle for virtual romance. Haley was determined to take her romance offline. Hi, my name is Hayley. And I'm from California. No, no, no. I like many teenage girls in the early two thousands. I was obsessed with the internet being popular and getting a boyfriend those just like very tall. Very awkward. I had a hard time expressing myself. I was kind of shy kind of quiet. But when I was online, I was a completely different person. So found it a lot easier to kind of be whoever I wanted to be. It was at the beginning of my freshman year of high school. I decided that this was going to be where I turned a new leaf and find someone to finally call mine. So what's your about to hear my diary entries from the beginning of summer of two thousand and five right before I started high school telling the story of my dedicated pursuit in finding a boyfriend, right? Dear journal, I want to try out for the color guard team vista Murrieta they came in perform, no. They came in performed at my school in Jake told me that he thought they were really cute, and in pretty sure it was just because you could kind of see their butts and stuff in their uniforms dance. We'll other boys at my high school think my but is cute. If I were a costume African hope so. Lots of love Haley journal so relay for life happened. Jacob I signed up for the same shift of midnight madness. Hot right. Anyways, during midnight madness, Jake, and I were talking and I asked him if he had a crush on anyone and he said, yes, I ask them to tell me who and he said, no. But he would give me some hints hit number one. She's in our grade. I'm in our grade. Hit number two. She's the relay I'm at the relay. Hit number three. She staying at our campsite. I'm staying at our campsite and hit number four. She has a freckle on her face. I sometimes if in the sun a lot how the frontal on my faith. Anyways. He finally agreed to tell me who it was after I begged him. We went all behind the stadium. So you could tell me who it was and my heart was pounding. And I felt we down there weird. In so close, I thought we might kiss. And then he said I like, Sarah. Oh fuck. I hate her wall. Why do all the boys? Love her. Journal. Great news, Sarah found out the lighter. And she told me she does not like him. Jake found out and he was so sad. I this is my time to move in for the kill. All I can do for now is trying to be more like, Sarah. Maybe get my mom to let me start shaving my legs or die, my hair Brown, and maybe not have such good posture. So I'm not as tall. Life is crazy. Haley. Well, fuck journal, I told thera that I like Jake in the next fucking day. She suddenly changes her fucking mind about him. Now, they're going together. And I am so mad I could cry. What the fuck fuck you thera with your shape legs, and your Brown hair, and your boobs and fuck you for liking her. Glad I'm going to a different school buck my life. So at this point, I was kind of learning, but it was proving tougher to find him at my high school to call my boyfriend. So I decided to start exploring some other options outside of this maryetta high school journal, so Matt did not work out. And I decided I am not into gingers. And apparently he is not into toll free. I am completely obsessed with someone new his name is John. And I met him on my space. And a while. He is everything I have ever wanted. Long hair snake bites. We talk every day online, and we text PS sell follow up with Jessica Jaden Janette. Pete wentz. My wet dream. I discovered my space when I was a freshman in high school actually wasn't allowed to have it before then. But then my mom went to the seminar at the school about it, and she came home, and she's like, I think I'm feeling pretty comfortable with getting a my space long as you keep me in the loop about what's going on. And then I met a boy that lived in Florida who is older than me. Super-safe? Really worked out. So well for me. If bitches try to tell me that looking to my space for love is desperate. I'll tell them that sucking dick under the bleachers are desperate those stupid. Just because the man yes, man. I like from a website does not mean, it's any less real. Our love is real. I have never even kissed a boy and hearing him considering having phone sex with a guy from Florida. Right. Journal things are getting pretty hot and heavy with this John guy from my space. Yup. John is the one that guess what? He's five foot fucking five feet tall. And I don't fucking care. He says that he thinks my height is sexy. And when we get married he'll stand on a soapbox at the altar. We are even an official relationship yet. Because he says he wants to ask me in person. And I think that's really adorable. He comes to California and a few months to see family. And I think that's when it'll happen not only our relationship, but maybe some hand stuff. I don't know. Dear journal. So my mom has been really obsessed with Dr Phil recently the other day she sat me down. And she asked me if I liked any boys growth, how embarrassing I am not going to tell her that I'm in love with an older dude that lives in Florida and smoke cigarettes. So I said, no. And then she proceeds to give me this long speech about how jasmine and I spend a lot of time together and that love has no gender or and she'll love me. No matter what. Excuse me. No, I don't like girls that way any ways to shut her up. I told her about Florida, John, I'm pretty sure she thinks he's a crazy excuse to avoid admitting that I like girls, she was like, okay. A guy in Florida. When can I meet him? And I said never because how embarrassing. So anyways, I'm in love with a midget, and my mom thinks I'm a lesbian. No one believes me at first me. All my friends were like, okay. You know, a guy that lives in Florida. Okay. And I was like, no, really. He's really promise. We started talking every night. We'd talk for hours. I I'd go to sleep at like two o'clock in the morning and then wake up again for school at six. So it was just this like attachment and connection that I hadn't had before. I mean, he was short, you know, 'cause I'm five eleven who's like five five. I remember I'd walk around school. And it'd be like, hey, how how tall are you to like people? They'd be like. I'm you know, I'm five six five five, Mike. Okay. Okay. Cool to sort of that. All right like trying to like take stock. Mentally of what I was getting myself into this guy. Journal things are pretty hot and heavy with John we have phone sex all the time. I never come. But he does every time. So I must be really good at it. I wonder if this means I'll be good at real-life six Haley. All right. So John, and I have been talking for a while now. And at this point he'd finally set a date that he was going to be coming to California. And it was finally going to be meeting him. And I was convinced. This was the time that he would move from number two in my top eight to number one and be my boyfriend. So this is a story of how we met journal John, and I met, and I am no longer a single lady. This prime piece is off the market. Not that anyone else was trying to buy. I'm not gonna lie. He was much shorter than I expected. But I don't care love is blind. And also we sat down the whole time. So it didn't really matter. We held hands and we kissed and own man. Was he a better kisser than the boys at church camp? I cannot believe how gorgeous he is. And he said the same thing about me. So how did it happen? You ask we were holding hands gazing into each other's is at a table when a homeless bum came up to our table and asked for a couple of bucks. John said, no. And then the bum looked at me and said is this your girlfriend, and then John looked into my eyes and said, I don't know do you wanna be? And then I said, it's all I want. And then the bump said, okay. So is your girlfriend going to give us a couple of bucks? We said, no. And then he walked away. So there it is our love story. Thank you. That was Haley at one less Hollywood. And this concludes part one of age sex location, our tribute to teen romance in the internet in ration- where we learned the best way to impress. Someone online is to tell them. The most amazing fact about yourself, even if it's not true, I told one guy that my dad owned a city that you could buy cities and that he owned it. And the guy said, no, you don't that's that's impossible. And I said, yeah, you just have to pay for everything like you have to pay for the trash to be picked up. But yeah, you can totally own city. Stay tuned to this feed because you won't wanna miss our next installment of age sex location, where you'll learn the reasons your parents told you not to talk to strangers online. What am I getting myself into? He's Twenty-three doesn't go school and sells pot. To show. The shame follow us on Facebook, Instagram or Twitter. Visit mortified dot com. To learn about upcoming mortified live events books films NBA participate, you might even appear on a future episode of this series. The mortified podcast is a proud member. Bream topa pure X company would like to sponsor a podcast. We'd love that Email sponsor radio topa. Podcast production team visits. Sewed includes Headley Berg and myself know catcher reassert on a story produce these for the stage music by Gordon bash Alex perk, Adam Smith angel Zoe rose palladino and snakes thinks additional thanks all the dedicated mortified live producers whose work make the stage show possible. Until next time. Remind you that we are freaks. We are fragile and we all survived.

Alex John Haley Katie Florida California Jake sun basket Sarah AOL Tiffany Oaxaca Jimmy cherry Haley journal Rio Topi Alex Machino Tommy hilfiger Josh