26 Burst results for "Tom Webster"
New Media Show
"tom webster" Discussed on New Media Show
"Okay, oh, yes it is. YouTube 43% very intrusive. So much so that I spend $17 a month to not listen to ads on YouTube. I know is that the goal for the podcast advertising market is that we wind up looking like this and everybody has to pay for no ads. 40 Shakespeare percent don't think they're not intrusive. I don't think we're there. No, we're not. But I think some in the medium would like to get us there. So you want to start with premium. This is what I'm telling people with premium. You want to do premium and have no really extra work. And you're not on time sensitive content. If you want to do premium and start premium, just do an early release. Give your episodes earlier to your premium content. The one, two, 5, ten, 15, 25, 50 people that pay you $5 a month for early release and then release the episode three or four days later. You have no additional work. This is the way to start with premium. If you want to play with premium. Do an early release. No new X, no ad free, no extra episodes, just do early release. That way you're not doing any more work. Todd, pull that slide up again. Because there is a number in there that I think throws up a little bit of a red flag that we should be concerned is that 37% number somewhat intrusive. We're not running 5 ads on this show. No, I realize that, but you compare that to all the other mediums. Yeah. It's the highest. It's the highest. So there's a little bit of a concern there. A little. For the, you know, for the 25% that might be running ads. Right. Exactly. I know there's some in the base camp that are not base camp, but the podcasting two spaces is banished programmatic. Consumer ads reach consumers with interest in align with your brand. Well, okay. Up, top podcast genres by reach. Okay, we're getting out of the advertising space. Yes, we are. Comedy's back on top. So selling culture, news, true crime, sports business, health, religion, education, TV. I'm down at 16 with technology. History arts, music science, leisure tech fiction, kids and family government. So you know why society culture is so big? Because as they catch all category, most people, a lot of shows only fit in society and culture. Right. That's a huge base of shows. It's a huge base because they don't fit anywhere else. Have any back on top after displacing society and culture. From last year, but I think it's an interesting that news is in there. I guess I do a news show. So do I rebrand mine as a new show and have a tech show? Yeah. You could. Me and fiction 17% isn't that interesting. Well, we could probably reclassify this show is news. Comedy maybe. We do this comedy. The comedy hour. We have to add a little more humor to this show. Oh, we're just absolutely hilarious. Right. So I don't even want to get into this chart. This is really down the weeds. That talks about comedy podcast listeners. Got to download it, download it and look at it. Compared to the U.S. 18 plus population weekly podcast listeners are 47% more likely to have a 401k 28% more likely to be saving for retirement. Well, maybe I hope they did this before the economy went to crap. 19% more likely to own a pet and 12% more likely to own a home, but, you know, this real world stuff, people are taking money out of their retirements in mass quantities right now. Because of the inflation that we're seeing here in the Chris, there's no inflation, right? Right, yeah. No, I think the last number I saw was like 6, I think we're at 6.4%. So here's the pitch. Podcasts are mainstream. Podcasts have more listeners ever spending more money, podcasts of incredible reach among young people and other key demos, podcast reach and affluent employed in educated audience. Listeners are receptive to podcasts as podcast ads reach consumers who line with your brand. And I will say that this year will give credit to Amazon music. Wondery and art 19 for sponsoring the infinite dial 2023 podcast consumer 2023 port with Edison, research minus Tom Webster. Don't eat me, Tom Webster. Well, Tom, I guess, was in Austin. That's up by Southwest with sounds profitable event. And I heard that they held that event outside in a small venue, which is not unusual at south by to have that kind of a venue in the software. All the restaurants in places are booked. Well, I guess it was 90° during their event. Oh, so people were, I guess, a little uncomfortable. They were in an air conditioned venue. They were outside. Well, that's not unusual itself by holding event because a lot of there aren't a lot of venues to do things that are so people do. Restaurants or small little pubs and things like that that are around the convention center. 90% in 90°, probably with an equal high humidity knowing Texas, but it's still a little early for high humidity in Texas and still. Hot is hot. That's Texas hot. Texas, Texas sun is different, don't you know? Well, I did hear that it had decent turnout. I haven't heard any follow-up reports on the sure stage. I had great conversation with Tom at the bar. The bar activity actually for podcast movement was pretty good. Yeah, it was. You know. It was the first, but still everyone 90% of the participants went off to ear blasting ear blasting a party that you could not even literally talk to someone, even with shouting it was so loud. I heard radio event. Right. There was no escaping the boom, boom, boom, boom, boom boom. No, it was a pretty wild event, actually. Yeah. So as big as that venue was, it didn't look like a lot of people are in it. Because they're using it. I think it was about half full. Yeah. Be my guest. But anyway, there was a and I would say this. The crowd, rob, you and I are definitely we're on the upper end age wise of people attending these events. There is the crowd has gotten very young. Yeah, in my opinion. And I mean like 30, I think there was a lot of 30 and below there, which was exciting to see. And there's also a lot of people that went to podcast movement. They're outside. They came from outside the U.S.. It was kind of a interesting mix of people from around the world coming to come to that event. So
New Media Show
"tom webster" Discussed on New Media Show
"Is right up on front on. Right up on front on YouTube music. And I'm going to just search for Taylor Swift. Boy, I knew what I was going to type. Well, they do have a tab at the top that says podcast. Okay, so but if we look at Taylor Swift on regular YouTube, I see her music, I can subscribe to Taylor Swift music. Am I subscribing to Taylor Swift, YouTube channel, or am I subscribing to Taylor Swift YouTube music? I would think it's currently probably just going to the YouTube channel. Let me turn the volume down so we don't play YouTube Taylor Swift and get a matter of fact, I'm going to stop so the video doesn't get us a copyright violation. Because boy oh boy, you can get one with her and hurry. Yeah, that's going to regular you. This is their page, but I'm looking here on her official YouTube page or channel and do I do how do I get to her YouTube music? I don't see a way to get there from here. You would think if you wanted to listen to her on YouTube music, there would be an opportunity go to YouTube music from here. It does not look that's a reasonable expectation. Maybe it's not something they've deployed yet. If they have, if they haven't done it for YouTube music, they're not going to do it for podcast. It's an interesting question. They didn't answer all the questions. I got up and got a microphone and I was going to ask him a bunch of questions while they were up on stage, but I was the last one that had the opportunity to speak and they ran out of time on taking questions. So I didn't get a chance to get a lot of those answers. Make sure I'm still alive. I'm still alive on YouTube. I didn't play nothing, but just the video image alone was almost enough to trigger something. Yeah, I'm not, I'm not confident that I fully understand what they're going to, I mean, even if I did understand under an NDA or something, but I'm not under any kind of engineering, but I also don't want to set expectations about what they're going to do because I frankly don't know for sure. And I'm not sure that all these decisions have been made because a lot of them are three weeks away from launching this thing. Well, yeah, I realize that, but you know, that's the other question here, is that I don't think that the communication approach that they've taken with this was from let me say it nicely. It wasn't really well thought out from the standpoint of communicating to the content community. So they essentially did a presentation and didn't have their shit together. I mean, let's say, frankly, they rolled this out at an invite only event of 200 people. So, and it felt like getting any information out from that event. Was going to be fairly exclusive to a couple of media channels. So I was able to sneak a video out, but I was the only one that was able to sneak a video out of that event. So, you know, I'm not sure that that communication strategy was really all that. All that. I guess in tune with the market. So was there a bunch of people puckered up, kissing YouTube's butt there? Or what was the, what was the vibe? Yeah, I would say that that's true. Yeah. I think that the organizers of the event were definitely happy that they were there, announcing their big announcement. But of course, that's a big win, no, no, no bust on them, but was the attendees there, was it the new fishing lure spinning in the water? Yeah, I think that's been the perception of YouTube for a while now. They're like the big fish that everybody is thinking is going to get in the medium, but most people misunderstand YouTube's actual level of participation in this medium and if people have seen the research saying that it's the number two platform for discovering new podcasts, but it actually it's not. Well, don't tell Tom Webster that. Tom. Well, I mean, I mean, all you have to do is look at the content that's in YouTube on the video side. And most of that stuff looks like a podcast. Sounds like a podcast, but when you actually look at it and look it up and Apple podcasts, there's no podcasts for that show. Don't eat me, Tom Webster. Right, so that's the reality of this. I'm not saying that that's a big problem. I think from a listener perspective, they're going to perceive what they're perceived and they have every right to perceive all the shows on YouTube as being podcasts. So that doesn't make it true. So here's my prediction. Arian's going to be very excited about the new shiny lure and they're going to get their shows over on YouTube music. And then they're going to realize that YouTube music is its own platform and it's not YouTube. Traditional YouTube and yeah, they may get some lessons on YouTube music. That's great, but if there isn't an interconnect. A tight interconnect between YouTube and YouTube music, this is going to be a big nothing burger. In my personal opinion, I might be wrong. That we will see. Well, I think it has potential, Todd, and I think that's what we need to stay focused on, but I think the biggest part that I'm concerned about is breaking the dynamic ad insertion models. Have been growing and building in the medium for the last 5 to 6 years. And this could be like a Pandora's box that YouTube opens up to say because Spotify could make that choice too where they could say, well, we're going to cache all the content now. Right. So all the ads have to come out. And what they're going to do and you're going to go over there, you're going to take your ads out, maybe, again, speculation, nothing said yet. Not all the hosts are going to be willing to do that. And then our 90 minute new media show on YouTube will get broken into 5 times to run a YouTube ad in the middle of the content. And we will get paid zero, this is my prediction because we don't have 4000 listening minutes hours on YouTube music. Now maybe the deal on YouTube music is going to be different. Maybe rev share will happen immediately. But with everyone's record of how they take care of our artists, do you think they're going to care about podcasters? We have no leverage. I just wish that they had talked to the community more before they know everything. They're YouTube. Right. Because there is a way of doing this. But it's not the way that they're taking right now. Well, you know, when libsyn made their first deal with Spotify, they could have done a little better job with them too, but what it Spotify do. They end up grease and everyone up and bending us over. So, well, at least we all, in the end, because of pressure from places like ellipsoid, because that's where I was at then. Brick or putting pressure on them to say, sorry, pass through,
She Podcasts
"tom webster" Discussed on She Podcasts
"Hello, hello, everybody. Welcome to sheep podcast, the podcast all about podcasting in a thousand bazillion other things. Generally, co hosted by me, LCS gobar and Jessica cutman, but Jess is not here today, but I do have a very, very special pro host today. Ariel Nestlé is in the house. Whoo. That's me. Yay. That's me, yay. I know. And just as a quick super, super fast intro, Ariel is a community manager at squad cast FM. She is the founder of earbuds podcast collective, and she's the co host of the sounds profitable podcast. Hi. How's that going, by the way, Arielle? That's good. I love all those things that you just mentioned. That's so good. That's great. So with the sounds profitable, what's the scoop on that? Is that co host? Are you doing a little bit more behind the scenes on that? What's your job in the show? Yeah, yeah. So sounds profitable has a few weekly podcasts. One is the sound's profitable ad tech applied podcast. That's the one that I co host, and then they also have the download in Spanish and in English. And for ad tech applied, Brian barletta usually chats with people in the podcast space about anything to do with the business of podcasting, and then I usually listen to the interviews and come in at the top and at the bottom to set them up and break them down. And then every once in a while, I will conduct an interview myself and then Brian will do that. So I recently spoke to Tom Webster about the summit that sounds profitable had at podcast movement. And we put that up as a podcast episode. Even though we did it live initially on Twitter spaces, which was a fun little test. The audio quality is not as awesome as this will be, but it was still really cool to have interaction with people in real time. That's awesome because I did see that on Twitter and I've been wanting to do it. I've been wanting to test it out. I'm like, it's one of those things where sometimes just getting behind the microphone is just such a heavy lift. I feel you. I have to record a weekly podcast for a weekly episode for earbuds, I do a podcast recommendation podcast, and sometimes even though I enjoy it, the physical act of pressing go, I don't know what it is. I don't know what it is. And I do enjoy it, but getting there is something. And I know, and it's totally strange because I think once I'm on it, I love it so much. I love the whole aspect of it. I love the color. I love it. But it's just that first, I have to do it. Yeah, I don't know why. It's a very strange feeling. It absolutely is. By the way, I did not plan this, but how cool is it that this is coming out on September 30th, international podcast day. I love it. I love international podcast
Podcast Insider
"tom webster" Discussed on Podcast Insider
"You know when you're making a post on power press yup it's It's not currently in the blueberry publisher but it is in our press awesome so definitely check that out. If you're going to of course you get a transcript from our partner audio burst remember. That's free saying that baradio birds they give you a transcript for every episode in you also of course get some great promotional tools over there as well but anyway all kinds of so you can just upload that file wherever and and lincoln right there in your post and sadly amazon's not supporting that tag so they're just doing their own thing here so they're automated stuff amazon's pretty good so it'll it'll be okay. It's as good as google's yup to almost half. This research came almost half the podcast. Podcast listeners in the united states. Listen to any podcast at least once a week. Of course. yeah you know the thing. I wonder about and we'll have to ask tom sometime. You know this is from tom. Webster edison Have to ask him. What constitutes an indie podcast. Because you know there's lots of crossover there you know. There's there's independent people that are making their full living doing a podcast. And are they really indie or are they considered something else depending on how they're monetize it. You know right right. So i'd love to to learn that. But you know he says well. Edison says forty nine percent of us. Weekly podcast listeners. Listen to at least one indy podcasts. So like to know the definition of indie podcast but absolutely. Hey we want to say congratulations to bradley back. The new ceo lipson. Good luck Bradley because oh my gosh with all the finance and craziness stuff. That's been going on over there chris. He's on he's been there chairman of the board for awhile so he's well aware of The challenges they had with the was running a public companies. Old different animal. I'm sure so. That's well you definitely. Have you know you can't talk about things and you. You know you have to you. Know you make a mistake with the irs or something like that you have to disclose that in Whereas a private company you just pay the penalty you know. You don't have to don't have to make an announcement but anyway Good luck to him is new. Ceo blips in nashville podcast. Posting month is going on for the month of november. This.
Sounds Profitable
"tom webster" Discussed on Sounds Profitable
"I've got nothing great feedback about it. The energy you bring and the fact that you get me to slow down a little bit actually explain things. And i've already gotten some. Dm's so shout out to the folks who have taken me up on getting in touch to talk about podcast ad tech and keep doing that. So shout out to you and shout out to future you doing that. We've got a really fun. Actionable packed episode. Today it's a shorter interview between you and a guest and before we jump into it. I just want to give a little context and also play a little game to get us oriented. How does that sound. Don't ahead okay. Okay so brian to get folks in the mood for today's episode to get us in the microphone mood. I'm gonna have you play a game and the game is this. I'm gonna give you ten seconds. And you're going to name as many microphones as you possibly can. One point per mike. Ian will keep score. Are you ready. I'm gonna put a timer up. Don't think don't think yet. Okay you ready. Yeah sure me. Seven sm seven be pd seventy by persona persona There's house ten seconds is a quick ten seconds. That's those are just the ones i have in my office. Well not seventy but the other two and that's the one everybody knows. So yes i almost said air pods just to be a that. Yeah we'll we'll talk in this episode about why that is not an adequate microphone substitute. But yeah. Lots of microphones out there. Lots of podcasts microphones. Lots that are famous in the podcast community. A few that. Come to my head. Samsung q to you. Of course you've got the blue yeti which i am unfortunately recording with right now although i don't think it's unfortunate but you do honestly it works. Well i think we give it a lot of hate. I don't think it would be something. I'd recommend anybody by but your audio saw the samsung q to you which you talk a little bit. About in this episode. I like the twenty one hundred for beginners and then of course the shore. Sm seven b. Which i think. You mentioned tons of microphones a lot of great options out there. Shout out to my little rhode. Ntsb many that. I won from podcast movement. Shots podcast movement So now that we're warmed up brian. Today you are chatting with marcus so tell me a little bit about how you met marcus so ibo introduced us because we were working on the up next project which was the podcast format upfront. And i needed someone to help me. Edit things a little bit more complex than what mean. Ian had been doing before ian edits the every single episode of sounds profitable. But this was something that we had multiple guests and trying to build it up a little bit bigger and so marcus jordan were that it was a lot of fun. He had a lot of great ideas. And i kept talking to him about how cool it would be to really experience. What multiple microphones sound like in one audio or video file right. There was some video company. I stumbled onto that showed different qualities of video that you could record with their equipment and you could live switch between all three of them will play the same video and that was kind of the dream i had with marcus. And marcus said yeah. Let's do it. every microphone. had and he he made this awesome presentation will linked to it in the episode details and a really gives you a feel for how you sound. Because i think that's really important. I like i'm wearing right now. A brain work is real work t shirt but because my microphone my headphones in my camera look better is a professional feel to it. Yeah and that's where we are. You know almost two years into a pandemic. We are at this point where that's the new suit. Yes yes. am. Marcus really highlighted big. I love that quote from your conversation and we'll get there in the second will let everybody experienced that in real time for themselves. So marcus wrote an article for sounds profitable a few months back. What is that article. And where can people go to find it. So it's on sounds profitable dot com and it's all about how you sound from those seven different. I think it was seven or nine. Different microphones that. He had access to showing from apple headphones. That are plugged directly in to air pods to professional microphones to distances to untreated rooms. And all the things in between. And i think it's really important for people who are recording a podcast. But it's also really important like if you're going to be a guest on any podcast gerald. Think through how you sound and how you come across especially if you work in the audio space if you don't sound good and you work in the audience base even if it's like an add product that is never going to touch even the creative side of it it. It's still the space. We've all decided to be an and it's still how you come across. I agree so here is how i want to prime listeners. For the chat that we're about to get into and then we'll get right into it so for you brian. You already talked a little bit about. Why professional podcasts folks. Whether they're buying and selling ads maybe they're not producers themselves why they should care about having proper mike technique and treatment of the room. And all that. Why should independent podcasters. Who aren't yet ready to shell out for fancy equipment. Should they care about proper my technique. Originally it's you know we always say like dress for the job you on. I don't love that completely but more than anything. It's about trying to create quality content. And tom webster talks about it a lot. The biggest thing that you need to hone is the content. You're creating how it sounds. How the quality of what you're producing and that sound can be off putting. I've definitely dropped podcast. That were super interesting. That just didn't hit a very bare minimum. I don't think i'm super sensitive on sound Yvo and ian will constantly tell me that something doesn't sound great. And i just can't hear it but there's a big difference between you talked into the microphone on your iphone and you talked into even a fifty dollar. Microphone that differences really important. Yeah and in my takeaways. We'll get more into how both professional podcasters who are making money. And indie podcasters can benefit from even shelling out a few dollars. It doesn't have to be that much for their whether their room or for their equipment or for just making their production process a little bit easier so with that. Why don't we get into the interview between you and marcus awesome. So this interview is with marcus. Apollo podcast audio lab. And i had a blast speaking with him and excited to continue working. We're marcus in the future. So marcus one of the things that me and you have talked a lot about is that it really feels like in the ever the error here of the pandemic and everybody being at home that like a good microphone and a good camera is like the new suit right like you have a killer setup yours puts mine to shame you can see myself right there which is l. It's so cool war on your end you like g experience every new phone call eight people pointed out and talk to you about how crispy sounder. How great you look. Or yes i do and it's got me more work because of it it also i. My wife shares an office with me. And i've got her set up with my old camera and assure envy seven and people always oliver consulting call. She has like at least half a dozen consulting calls every week and they always say well you look and sound so good. And she's like yeah. I'm married to engineer every single column on the first five minutes even if i talk to this person about it all the time like they still bring it up like i areas showing us up. Or you sound so grady. Look so great and it really does do that. And it reminds me of like personal trainers and stuff like that. You don't want to be trained by the dude. He's got a bunch of certificates but isn't in shape trained by the dude with the six pack Who may or may not have the certificates you. It's big part about it so i was thinking like how. How much do you think this impacts like a company like. You're on the freelance end. But if i'm a salesperson in podcast advocate advertising where i'm a ceo even if it's business meetings let alone.
School of Podcasting
"tom webster" Discussed on School of Podcasting
"I wanna think glen such great guy. Because i think about it you out on the road and you've got all the stuff going on send on those reports and do deeply appreciated and as always glenn has now invented new verb. If you're new to glenn the geek he was the guy that i i learned that he goes to horse events he will get a booth for free he will kind of work deal he partners with these events and says hey if you give me a sponsor booth i will interview all of your speakers and all of your sponsors and i believe if i remember right. The standard seventy percent of his sponsors come from those shows. And so. I've heard of other people like shane ueli from torpor nor going. Oh yeah glen the geeked it and now we're gonna have if somebody says. Yeah glen the geek did. I'm gonna have to say which one the booth thing or going on tour to meet your audience. Because i know a couple of people who have done that like i'm going here and i'm going there and the other thing that people are doing. This is what i kind of said i did by accident is i meant to send out an email to about ten people on my email is just going to grab tend to random people and say hey. I'm doing market research. I'm doing a focus group. A want your input and accidentally sent it to my entire list and i spent two weeks just doing back to back to back to back to back thirty minute interviews in the evening and it was really like glenn said it's one of the best things you can do is quick guessing what my audience likes and just ask them now. That takes a little courage but as we talked about mark the beginning of this episode. When you push through it. What's on the other side is better. I actually just had a conversation with somebody on facebook about making your content better. And i think they just inspired my next episode. And so we're going to be talking about that a little bit. And that is the courage to make your content batter. I'm actually going to kind of piggyback something. Tom webster said in that is what musicians do we call. It would shedding where you basically get your content ready for the public in ablaze. It's not the public so we'll be talking about that in the future and as always anything else that you would like to talk about which reminds me if you haven't done it yet. I need your entry for the question of the month. By the twenty four th of september because on the twenty seventh. I will be doing an episode with your input. And if you just go to school at podcasting dot com slash question. And then i need you to state your name tell me the name your podcast in your little one or two line sentences about what it's like and your website keep in mind. There are no awards for the person that says their website. The fastest and then. What i'm looking for is what was the last thing you shared on social or could be word of mouth. It could be worked around the water cooler. What was the last thing you shared and y. And i've actually wrote down a couple. I had. I also did the opposite. I've been keeping my ears open because my brother recommended a show to me because it's bad deals like oh you're gonna love this it's horrible. It's like what so that's what we're looking for is what did you share. But also why did you share it because we'll learn something there and again. Don't forget to tell me about your podcast where we can find it and again a need that by september twenty fourth. Just go to school of podcasting dot com slash question. If you prerecorded something there. There's actually a button there where you can upload it there or you can just record write on the website. Am trying something different. If you're unaware. I wrote a book on amazon. It's done through sky horse publishing. It's called profit from your podcast proven strategies to turn listeners into a livelihood were i interviewed seven different podcasters and they give me their best advice. And i'm trying something new. I actually just got a new shipment of the actual physical book. I will not give you the gory details of that. It was a bit of a struggle. But if you want now you can go to profit from your podcast dot com slash book and by an autographed copy. And i'll even write a little note in there for you for more information. Go over to profit from your podcast dot com slash book. And while you're over there you can subscribe to that podcast. If you're interested in monetize ing your podcast. Hey let's do something borderline illegal showy. Many moons ago. I talked about how in steve martin's master class. There was a clip. Where he said. Hey everybody is asking me. How do i get an agent. Hey how do. I get a manager and he goes. Nobody's asking me. How do i get good. And the other day. I was listening to howard stern. And he was interviewing steve martin and martin short for new show. They have on hulu which actually is about podcasting in a way and he was talking about his master class. And i wanted to play a clip of that interview for you talked about that. Masterclass thing i did. I did that to off load a lot of information that was interviewed for three days. You know the talks writes all just gibberish until they organize it but the end result of that the whole purpose of it was to teach people how to edit. And when i heard that i was like oh like butter in my ears. I never understand why there are. Book editors newspaper editors tv editors in movie editors in there are people that. Don't edit their podcast. I just had someone on facebook again. I was kind of having a chat with and i had mentioned. I said at the beginning of your show. You say the information about your show like what it's about and then what the website was. I said so fast. You sound like an auction ear. I go what's up with that. And he said oh We only had x. Amount of minutes to interview our guests. So i had to kind of rush through that and i go go back and edit it and put in a new one and so realize it is your show. You can do whatever you want. Obviously when we're talking editing interviews. Don't edit an interview for somebody to say something that they didn't say but to me editing is the. It's the icing on the cake. It's it's what takes a great interview and makes it an amazing interview and also if you ever listened to the end of this show. i have bloopers. It's the thing that makes me sound much smarter than i actually am speaking of the end of the show. Thank you so much for listening the website. School of podcasting dot com. If you're looking to start plan launch grow monetize your show. I can help you been doing it for sixteen years. School of broadcasting dot com slash. Start use the coupon code listener to sign up for either a monthly or yearly subscription again at school of podcasting dot com slash. Start notice how. I slowed down there. Because i was getting all excited school of broadcasting dot com slash start. That's the website will see again real soon until then.
Social Pros Podcast
"tom webster" Discussed on Social Pros Podcast
"Who <Speech_Male> <Advertisement> <Laughter> <Speech_Female> <SpeakerChange> <Silence> <Speech_Music_Male> <hes> would <Speech_Male> it be. And why. I'm <Laughter> interested <Laughter> <Speech_Female> so my heart <Speech_Female> says diane von furstenberg <Speech_Female> but actually <Speech_Female> Because <Speech_Female> i love her <Speech_Female> But it actually. You know <Speech_Female> the person that. I <SpeakerChange> would really <Speech_Female> love to sit down <Speech_Female> and talk with. Is daniel <Silence> common. <Speech_Female> <Speech_Female> Yeah <Speech_Female> i just think <Speech_Female> that economists <Speech_Female> david <Speech_Female> yeah exactly so thinking <Speech_Male> fast and slow <Speech_Male> things <Speech_Female> i think <Speech_Female> thinking <SpeakerChange> fast and slow <Speech_Female> is required <Speech_Female> reading <Speech_Female> for anyone <Speech_Female> in <Speech_Female> marketing <SpeakerChange> communication <Speech_Female> or sales <Speech_Female> like it is. <Silence> I would <Speech_Female> love <Speech_Male> <SpeakerChange> to talk <Silence> to him about <Speech_Male> that. <Speech_Male> The godfather <Speech_Male> of freakonomics <Speech_Male> in related disciplines. <Speech_Male> We should get daniel. Katamon <Speech_Male> on the podcast. <Speech_Male> That was great. <Speech_Male> <Speech_Male> You can make that happen. <Speech_Male> Yeah you feel pretty <Speech_Male> confident in that. <Speech_Male> That's a great <Speech_Male> answer. And i think <Speech_Male> i'm checking <Speech_Music_Male> the database dude. Dude <Speech_Music_Male> dude <Speech_Music_Male> <SpeakerChange> <Speech_Music_Male> <Speech_Male> checked <Speech_Male> database and that is the <Speech_Male> first general kind of an answer <Speech_Male> in the long <SpeakerChange> history <Speech_Male> of social to that question. <Speech_Male> Congratulations thames <Speech_Male> nice <Speech_Male> <Speech_Male> level. Seven <Speech_Male> <SpeakerChange> <Speech_Male> level <Speech_Male> seven dayton <Speech_Male> now. Congratulations <Speech_Male> <Speech_Male> thompson. <Speech_Male> <hes> congratulations <Speech_Male> sincerely <Speech_Male> on the book. It is a <Speech_Male> real triumph. I love <Speech_Male> it social <Speech_Male> listeners. You're gonna love <Speech_Male> it. Find your <Speech_Male> red thread. <Speech_Male> Tell them <Speech_Male> where you want them to get the <Speech_Male> book so they go to. Your website <Speech_Male> should go to <Speech_Male> Jeff <Speech_Male> businesses <Speech_Male> store <Speech_Male> into <Speech_Male> a through their <Speech_Male> through their <SpeakerChange> earbuds. <Speech_Female> What he wants when <Speech_Female> they don't have an earbud <Speech_Female> option yet <Speech_Female> that is in the works <Speech_Female> at the best place to <Speech_Female> say is ready <SpeakerChange> thread <Speech_Female> book dot com <Speech_Female> because then they can <Speech_Female> choose whether or not <Speech_Female> they want us to support <Speech_Female> jeff bezos <Speech_Female> or one of their local <Speech_Female> independent bookstores. <Speech_Female> Where they can get. It <Speech_Female> also offers <Speech_Female> that. We've got there <Speech_Female> for <Speech_Female> special goodies for <Speech_Female> as a thank you for <Speech_Female> ordering the book <Speech_Female> so <SpeakerChange> i would send them <Speech_Male> there <Speech_Male> since <Speech_Male> thompsons in boston. Maybe <Speech_Male> it'll get some chatter <Speech_Music_Male> if you buy. <Speech_Music_Female> Cigarettes <Speech_Music_Female> <Speech_Male> lasted <Speech_Male> <Speech_Male> childers <Speech_Male> exactly. <Speech_Male> Yeah <Speech_Male> thanks so much my <Speech_Male> friend. I really appreciate <Speech_Male> it great to see you. <Speech_Male> Congratulations <Speech_Male> on <Speech_Male> the book <Speech_Male> <Speech_Male> in police. Say <Speech_Male> hello to your fantastic <Speech_Male> husband. Mr <Speech_Male> tom webster. <SpeakerChange> Who's been a guest <Speech_Male> on the show previously <Speech_Female> as <Speech_Female> thank you both so much <Speech_Male> for having me. <Speech_Male> Absolutely i m <Speech_Male> j barrack from convincing <Speech_Male> convert. He <Speech_Male> is adam brown <Speech_Male> from <Speech_Male> salesforce. And this has <Speech_Male> been hopefully your favorite podcast <Speech_Male> in the whole world. <Speech_Male> Take your ideas. <Speech_Music_Male> Make them better find. <Speech_Music_Male> Your red thread <SpeakerChange> <Music> been social pros. <Music>
podnews
"tom webster" Discussed on podnews
"The latest from our daily newsletter at poured news dot net. How long should a podcast at b. s. xm media has released data trying to understand the longer is better. it is and it isn't. You'll find out all of that. In our show notes send our newsletter today spotify has launched a new in-app experience called only you. It's an alka arrhythmic tool with artists. Pairings and data about the podcast. Music genres unison. To the most podcast stay twenty. Four the twenty four streamed. Podcast conference has an answer. Jonathan wall the controller of bbc sounds joining. Iheart media's connel burn never entertainments rachel corbett and over one hundred other speakers. Monday's conference tickets are available. Now discount code in our show notes newsletter today signal hill insight suggests that on demand content is leading to changes in media precautions not to write off broadcast. Tv and radio quite yet. Poor castings openness is under attack. Says benjamin bellamy saying that now is the time to choose between an open or closed. Industry timber launches a professional podcast feedback service called the edit today at promises meaningful candid feedback on your podcast. Bus sprouts now supports any podcasting. Two point oh channel tag lipson. Suppose channel or tax sesame street is getting into podcasting with head space. The sleep casts to help kids relaxed for beds will have twelve episodes. The irish times assigned with a cast media. Research company claims that music. Podcasts are competing for airspace. Just united soccer team supported by people from london has added the official manchester united podcasts to their app downloads increase by sixty percent during lockdown. It's also available in video form. They say and podcast movement has announced their keynote speakers for their event in nashville in tennessee. You can expect. Kate ericson from preneurs on fire and tom webster from edison research. That is the thing that. I've noted too big launches recently for podcast which of glossed over the fact that they're not in apple podcasts. At all we've asked in there because they can't get listed because of problems with apple podcasts. Connect yikes and paul kaczynski's life out loud new. Lgbtq plus focused podcast from abc news. In the us posts an interview today with rufus wainwright ahead of his tribute to icon. Judy garland on what would have been had ninety nine. Th birthday looking forward podcast that focuses on trends and how they affect. You has made talking about podcast trends for the future in the episode to be released today. I enjoy doing that. Optimal living daily has made it to episode two thousand justin celebrated by recording the episode upside down. For some reason he must have read it somewhere. Possibly are april fools not passed it was launched yesterday by gimblett and spotify a new weekly history podcast diving into a moment from this very week in history and how it shapes our lives today. Undesired is a new weekly podcast. That launched yesterday exploring complex issues from counter-terrorism to sustainable tourism and revealing insights on how people can redesign a more inclusive society. It's from history..
Sounds Profitable
"tom webster" Discussed on Sounds Profitable
"Reports get a bit technical but they're an intrinsic part of understanding. How effective your advertisements are. There's a bunch of different methodologies for using them and detailed them at great length in the two part article on linking in the description in trying to help explain this as best i could. I spoke to matt. Drain from pod sites a great friend and colleague for too many years about his extensive knowledge in the field of lift reports and attribution so me amount of had a long history together. We were a part of the founding team of barometric that was acquired by claratyne and still kicking around in the attribution space big fans of theirs as well and matt helped me a lot with my two part series on understanding lift reports because lift reports is an extension of campaign. Attribution are really important right there. The pretty visual at the end of it that can be used to optimize the campaign or honestly for a lot of you out there that hopefully will find value. And it's the type of thing that you send to the brand or you sent your boss to say like hey thumbs up. We did good so you know matt. Let's let's go over a few quick definitions here to make sure everybody's up to speed. So how'd you define attribution in podcasts. Advertising attribution very simply put the act of identifying if podcasts media exposures is driving a conversion or whatever the kpi or key performance indicator is for that particular advertiser cool. So this podcast. We have ads on here and if you know we mentioned like hey checkout pods sites dot com if there's a pixel in here what it's doing it's grabbing your ip address and it's trying to identify as much as they can about that had matched up for the exposure and then there's a pixel in the pod sites website. So when you visit. They're trying to learn as much about your visit there as well. Match at your device crap and try and link to to say the person visit. The website definitely was the person or even the household. More likely that. Listen to the yet right. Exa- exactly right why and what you're describing now is pixel based attribution right. Originally we talk about just general podcasts attribution. I would argue that. Those terms include the. How did you hear about us. Survey the vanity hurrell coupon code and things like that which you know to be very transparent on how we feel about that a pod sites then i would argue everybody else in the the pixel based attribution space feels is that the vast majority of advertisers. It's just not good enough. I know here. A lot of. I would say chatter around this idea of. Hey like seventy five eighty five percent of people that convert actually fill out that. How did you hear about a survey and then the next question is like what do you believe what they said. And that's always my biggest question is if i'm scrolling through the thousand indoor so shows that exists on some of these how did you hear about a surveys is my finger gonna get tired of is gonna stop and click on whatever. Am i going to find a show that i really like that. I want to give the credit and just select and then move on or did i actually hear the add on that show and then like another thing to call out his do we as humans even fully understand what it is that drove us to purchase. That's that's the biggest thing like. I bought a new microphone recently. Nice and what's the reason that i bought this microphone gave you ship for it because you get okay. That's number one right but like how much credit do i give the shit that you gave me. Should i give that the full credit or was it also the ads. That started to hit me as i look for the best and easiest microphone to us. And so there's all these different things that from a human psyche perspective. I don't think we always know what drove us to buy. And what is causing us to do things. It's not always very cut and dry. And so that's why. I think pixel based attribution specifically is what gets around that bias. You always made fun of me for saying this barletta but like it's this guy. Go geigo exactly garbage in garbage out no matter how good. Your methodology is or. Your math is to derive the answer if the data going into that analysis is garbage than the data. Coming out is garbage. I subaru what i want to set up. Everybody hears that. Me and matt worked like hand in hand for five years ago. The people the people who are used to talking to me or listening to podcasts. And here we go on a tangent and go there what you just saw that like. Imagine five years of working closely together and the two of us changing play. It was a lot of fun. We got a lot of cool things done but sometimes we even needed a translator. Absolutely love working with you on all this stuff because like when we think of the split like your sales with a lot of tech and tech with some sales right and it's always worked really well there you went all of the you covered so many different things. We covered non pixel attribution. We covered From the side of the survey the mental and the psychology side of that which. I'm probably going to sit on for a little bit. I got tom webster on at some point. Could probably answer a little bit more there for both of us. But like you're right like when we think about the surveys like there are a lot of people out there that are very pro surveys in profanity or alison pro coupons. And you know. I don't think that they're bad. I think that none no attribution in my point of view one hundred percent accurate it can never be one hundred percent accurate right because if you're talking directly to a human they're walking into your physical store you get in their way before they come in or are at the counter. He looked them in the. I like they can lie to you. So you know. I think i look at these. Lower tech options of the vanden the euro and the Coupon code and they had a lot more room to be scammed right at this constantly. Look on coupon sites when i'm going to buy something to see some things out there. And they're coupon codes for podcasts. Stuff all the time and van de urals and everything because it is in that benefit of that publisher or these services out there to make those available to more people so there is a little bit more room in its way lower tech cam those so it's not like they're not completely valuable. It's just that they have a higher margin of error. Actually the best part about the scamming thing. I don't mean police sometimes. Advertisers scam themselves. Because they'll have an offer. That's out with a podcast. That's like yo get fifteen percent off and then you go to the homepage of the advertiser and the homepage has a twenty percent off coupon homepage. And it's just sort of like when you sit there and you look at that and you go. Why would anybody ever used the podcast coupon uae and now and now you've completely destroyed any possibility of like looking at any results of this. Podcast could have driven let alone something getting posted to a coupon code site via honey. Which now. I don't know if you've heard about this but a lot of it. You don't actually have to search coupon codes that it's just click a button with chrome extension and now it just obstacle bunker. Yeah until honey starts sponsor and we don't give him too much on here. No but it's a cool thing. Nobody super right without a like. I was just talking to someone the other day about the fact that like marketing and the marketing team in the advertising team are very different teams. Right like the don't always communicate in the same way so the people that are those deals on the website or not necessarily the people that are cutting the deals with these podcasts and advertisers so that twenty percent the site might make sense today. But it's subaru undercuts that fifteen percent and it just makes the campaign look useless now again pixel based when we look at it right now. There is a massive hole would cellular in business. Ip addresses almost shameless. Everything's household where fortunate i guess for ad tech world of the pandemic like most things are happening on a home wifi connection. My phone yells at me every night. When i try like disconnect from my phone will be like don't worry i'll reconnect at midnight and i was like okay. Thanks cited no. I wanted but we're there. I think most podcast downloads. Happen when you're connected on connections if you're doing a download if you're streaming on spotify or other services like yeah it's missed but enough of those downloads. I think i'm comfortable saying enough downloads..
Podcast Pontifications
"tom webster" Discussed on Podcast Pontifications
"You get your podcasts but human behavior is more complicated than that and it's up to us to adapt. Hello and welcome to another podcast. Pontiff with me ego tara most podcasters at least those of us who wish our shows to grow. We want three things and we want them in this order. I we want someone to subscribe to our show so that number two they can download our episodes and then number three. Listen to what we have to say. We really don't care where that first part happens. Subscribing part begins because we know there are myriad apps out there people can and do choose to subscribe to podcast on. We don't really care so long as it happens. Now if we look at some fascinating reports which i will have a link to tom webster's wonderful breakdown of what it means in the episode details if we take a look. We will see that when we ask the public who listen to podcast. What do you listen to podcasts. On they give us the following answers. Apple podcasts spotify and youtube and those numbers are fairly even between those. There's a little pluses and minuses there. But by and large those are the three apps purple who listen to podcasts. Say they use to listen to podcasts. But it's already off the rails for any of you. Who have ever looked in your podcast listening stats. Because we know that ain't true. Well maybe it is. Maybe it isn't when we look into our stats. We will almost always see apple. Podcast right there on top. So that part we agree with but spotify at like an equal level. That's insane and youtube. Come on these. don't work at all. Well i posit to you that perhaps they do. We have a math problem. It's a math problem. Because the signals we are using to count on the back end us podcasters. Who can see what's actually coming in a hitting ourself..
Sounds Profitable
"tom webster" Discussed on Sounds Profitable
"Hear some of what they've got coming up. That's actually a great point that npr is going to be there. Because i always liked to look at how any media companies that have been radio. Dominant have transitioned over into podcasting or keep those two sides of their business going or streamed audio in general and they have done it right. I mean they're the oh jeez right there. One of the. Oh jeez so. It is cool to have them as part of this group because it's not just about looking exclusively at the future and how to do it differently. Part of what our whole ethos at frequency is is honoring the rich legacy of sound. That came before us. Because you know sound and audio have such a rich amazing dramatic legacy and quirky super weird. It's just been very experimental since the beginning. If you look at the history of how recorded audio even was invented experimentation surrounding it is super ultra weird. We like to look at what came before us and then also build on that. How do we change that. How are we constantly doing something new. And frankly in my opinion and my whole teams opinion. There's just so much left to do. When it comes to audio there is so much left to innovate and build on and experiment with well and also. Audio is the quickest path to our brain I don't know how much this really gets talked about. But we can see things and we can hear things and when we hear things are brain processes them almost instantly though sound waves. Tickle the little hairs in our ears and that's taken directly to our brain when we see things all of that stuff that we see is. I don't know it's turned into chemicals and stuff. I think it takes like five minutes to process something i think. If you see something you don't actually process it for could be hours. I don't know it depends on how much you've had to drink that day. But i know it's slower than listening so it's really almost like a direct current into the brain emotionally logically and i'm just such a huge fan of audio storytelling. And that's why i got into this business somewhere between fifteen and one hundred years ago Wow that is a broad range. No but it's so real you are preaching to the choir a now. I just love hearing somebody else talk about this. You know when you said something ad nauseam that direct current into your ears it really causes a ripple throughout your body and sound is known to change our bodies chemistry. You know to change our brain chemistry. That's why personally were always preaching at frequency like do it with intention. What is your goal. Wire you doing what you're doing in podcasting. What is the intention behind your words. And the sounds that you're about to admit to the masses and harness that power for good. Try to tell of truth. Try to tell him messages. That uplift and you can do that while also profiting off of those stories but you can harness it for good reasons and in good ways and we always believed that. That's then going to bring you more listens which brings your advertisers and sponsors more revenue. You know. I'm speaking specifically to brands right now. Because that's who we work with and it adds value to your listeners lives so this is i think where all of those different interconnection points come together and you can start piecing together what that looks like for you. As a brand as an advertiser as a potential sponsor whatever side of the business. You're on what's really exciting. I think about the up next. Is it's really going to be a one. Stop shopping center. If you're at an agency if you're with a brand any kind of a media buyer and you've not really dipped your toe into podcast listening yourself. Maybe even by some podcasts. But maybe your own podcast. Listening has been kind of hit or miss. This really is going to be a one. Stop shop for you to completely immerse yourself in the space immerse yourself in the content immerse yourself in really the state of the art in terms of metrics and tracking and immerse yourself in all of the great connections that these companies can make between your brand your product or service and the customers are trying to reach. That is a good point tom. In fact that is such a good point that i think it's time to allow everyone to just immerse themselves and exactly the way that you just said so really just hope everyone makes the most of this incredible setup and opportunity for that immersion that you just mentioned so enjoy and obviously if you ever have questions about podcast production. You can ask me or literally anybody on up next game. No doubt in. You're going to hear some great companies dealing with data and metrics. And i'm happy to answer those questions as well at edison. We've been looking at the space for sixteen years now. I was just a boy. Then hold up. I honestly have no idea how old you are. But that's part of the richness of this mystery. You know you're between fifteen and a thousand years old. I think all that matters to an advertiser is i'm twenty five to fifty four. That's where we'll leave it now. Obviously we wanna keep the spotlight on the podcasts. You're about to hear from our amazing publisher partners. But michelle. And i need to take a quick moment. Thank the team. Who made what you're hearing right now. Possible thanks to marcus. To paula of the podcast. Audio lab engineering to make the two of us sound even better than we do in real life. Marcus has a whole suite of audio courses coming up shortly so get on his list at podcast audio laugh dot com and thanks to yvo tara for his help in producing and strategizing how the concept of up next would come to light. If you're not listening to end or reading the daily content for working podcasters that evoke without on podcast on him missing out. Get on the list at podcast. Pontificates dot com but of course up. Next is the brainchild of brian. Barletta and profitable your source for the incredibly important world of podcast. Ads can monetize read it. Listen to it and become a sponsor that sounds profitable dot com once again. I'm michelle corey from frequency media. And i'm tom webster from edison research happy listening..
Winning Plays
"tom webster" Discussed on Winning Plays
"Good again winners of five straight seven of their last eight back in the driver's seat for home-court Advantage in the first round of the playoffs. Number two off beer. I've had a baby Brian Rob little Rob arrived last weekend. So dads going to take some time to to be a good dad and be a good husband most importantly, but he's stopping birth quickly to say. Hi. How you doing? I'm here. I'm excited. I can't believe and I'm in all my wife is the most important thing. I think after a first week of Zachary's life, but I'm eager to offer our dad talks with couple of dads here alongside. Yeah, that's that's our third announcement all say that again. Sorry, I'm spoiling it here. Yeah announcement you did. I don't know if I'm even going to do anymore. Okay, Define number three joining us today. So you'll be hearing a lot more of on this feed moving forward Tom Webster home sports writer at boston.com has been on the csb for how many years now Tom. It's been a wild man. It's it's been a bit full time. I was on starting in 2018. So, okay, so, three years so we get we'll have some news will talk about this morning move forward, but Tom's going to be joining us and yeah, well, we'll talk about it more later. Anyways, let's talk Celtics. The Celtics are good again fear of you. Can't you can't stay for very long time now, give us give us your one. You're one Celtics take that you want to just to just to get us started today. Yeah. This is this is good. I've you know, first of all the having to explain the West Coast when after a baby has arrived is great in terms of just being up all night. Anyway, so from the bits and pieces I've watched over the last week. I'm just gonna leave you guys as my hot take off with Zach on the couch as his which me Tristan Thompson is like passing the ball. I think that's been the biggest key to this team's turnaround right now is Tristan Thompson passing the dog. Yeah, I think you're I think you're sleep-deprived. That's what that's that's it. That's like I want you guys to discuss. I know Tom had some good interesting tweet numbers off of the assist numbers that he had. I think yesterday, but that that's what I got so far from sleep deprived talk, but I'm going to I'm I'm going to step aside for you guys for did I suspect that just for the record the Celtics have not lost since I was born, right? Yes, and I think got you that is probably the biggest like I think we're four now and has a career. So like everyone could talk about, you know, the Perkins tweet and everything else, but I think we have to when when the story The 2021 season is written in might might start with Zachary. We'll see how long the district's only tell one story here. Yeah, you keep saying Zachary. So we're going Zachary and that's a core Jack. I I think like I'm a definitely an exact log. Zachary I mean we're doing Jack Griffin age. Is there any I mean Iraq is the way to go?.
Build A Big Podcast - The Marketing Podcast For Podcasters
"tom webster" Discussed on Build A Big Podcast - The Marketing Podcast For Podcasters
"On this episode of talking about something that apple. Podcasts has just done in a lot of people talking about it. that is you're no longer subscribing to podcast on podcast. You are following podcast. James cridland pod news wrote an interesting article about it. I'm going to read it here because it's very short. Maybe not an article just a few bullet points. Paragraphs follower podcasts apple. Podcast is stop. Using subscribe a small change with big impact no more subscribers podcasting moves to follow exclusive avalon. Cast will no longer use the word subscribe in a few weeks. Listeners will be invited to follow their favorite podcast instead this seemingly small change could dramatically affect the industry. Tom webster from edison research says forty seven percent of people who don't currently listen to podcast that subscribing to a podcast will cost money describing it as a stone shoe of podcast growth run. He tells pod news today. Apple spotify and youtube are the three most widely used services to play podcast and now the word subscribe means automatically downloaded for free. Exactly none of them. Podcasters will have no choice but to adapt their language accordingly or risk confusing listeners. Other podcast apps have already changed spotify. Audible us follow. Stitcher uses plus follow an amazon uses. Heart follow meanwhile google podcasts in cashbox. Us plus subscribe and overcast and castro us subscribe. Here's james opinion. The word subscribes been confusing potential listeners. For more than fifteen years. It's time for every podcast app to copy spotify stitcher apple and amazon by using follow and for every podcast or to follow their lead. The way we talk about podcasts has changed forever and that's probably a good thing. My thoughts on the subject is that words matter. This is why you hear me all the notes from an episode episode notes. They're not show notes. They are episode notes following a music artist on spotify that is different from subscribing to a podcast. When you follow an artist on spotify what happens is maybe get updates. If the artist has a new record maybe if you've got something like the discover weekly playlist or the new release playlist comes out on friday. Maybe you have one of the songs from the artists that you follow within those playlist. So if you're on spotify you're used to hitting that follow button following make sense on spotify. Does it make sense for a podcast app. I don't know maybe we'll in the future to me. Follow lacks the commitment. That subscribe does again. I think that words are important. And i think that it's up to you if you want people to subscribe to your podcast or follow to explain whatever that means.
Podcast Pontifications
"tom webster" Discussed on Podcast Pontifications
"The next version of apple podcast will ditch the word subscribe and embrace follow. Major implications for all podcasting. Yes but is that a signal. That apple is trying to reset podcasting again. Hello and welcome to another podcast onto vacations with me ego tara this morning james cridland of pod news broke the news. That apple i. S. fourteen point five coming out in just a few weeks will on apple. Podcasts dropped the word subscribe. instead you'll be able to or at least invited to sort of maybe follow. Follow best what your listeners will have the ability to do. Just follow your show. We'll that's a minor change but has pretty wide implications big big big implications. I think the implications here are even bigger than when what five years ago apple told us to stop using the word. I tunes in favor of using apple. Podcasts yeah i think it's actually a bigger deal than that and the big deal is going to be. Look the it's it's all about the new crop of people right. Everything we should be thinking about in podcast. Want everything but a lot of what we should be thinking about as podcasters is. What's the new wave of podcast consumers going to how will they experience my content once in starting in a few weeks the most likely apps that are going to be able to use apple or spotify will no longer have the option to subscribe so. And if you do not change well then that's going to lead to some confusion your telling people to go subscribe. they're not going to subscribe. Because there's not an option to subscribe that big fat purple button. That says subscribe is going to be gone. So what will they do now as our friend tom. Webster from edison. Research has pointed out. Listeners are turned off by the word subscribe potential listeners. When they survey people they find that a good percentage of people choose not to listen to podcasts. Because they cost money. We know that's not the case. Part of that is tied up in our use of the word. Subscribe which we've used from the beginning..
Insider Interviews
"tom webster" Discussed on Insider Interviews
"And nats where these great broadcasters Come into play in. You know some of them do a brilliant job and some are getting smarter and they'll be brilliant to everyone's trying everyone's focused on it but it's not easy it's back in may one of your episodes of your are a b. Podcast radio on main street You had sort of toured force of almost anyone who's anyone in broadcasting and research from from john rosso and tom webster to tony harrow of nielsen. So let's talk about the challenges of measurement. How has that kept up with the times. And how are you promoting apples to apples measurement. It's a big question. It's a big question. It's better left to the currency Because that's not what we do. We are re a reflection of what's available to share about the marketplace. What i can say is that in addition to the currency that is doing the best. It's not easy to get your arms around it. Technology is gonna make that a little bit easier. But i individual radio stations in companies are also reaching out on a local basis to their audience to learn as much about 'em as possible and from an advertiser standpoint. Let's face it when you go in and say well. I'm number one in the market. What does that mean to an advertiser. That doesn't mean anything. What the advertiser wants to know about your audience is will first of all. We need to understand from the advertiser. What is the problem. They're having or what are they trying to accomplish that we can help them with. So that's number one but number two. If i make cookies what that baker wants to know is how many people that are listening to your audience like cookies. You don't have to be the number one radio station but what you want to make sure is that you can bring people that like cookies to that baker and that's where those local connections in local research become so important okay and i also will give your website a shout out. There's a lot of good information on our a. b. site and help sort of frame things up very well so let's move on to some of the qualitative things that you you know you're expert in in sharing Have advertising verticals changed. I did read an interesting article about auto insurance for example and we know there's a famous story in the industry. Anybody you know who's ever read anything in media knows that. Png famously has completely turned back to radio as a proven medium..
Good Seats Still Available
"tom webster" Discussed on Good Seats Still Available
"It was the team was very upset. They weren't happy with the rooms. They were not exactly to north. American standards Billy harris was upset at missing the practice. They did get a work then the following morning. Which was the day of game. Five of four game ply. Billy harris went back to his lineup. That had one game two. With one exception bruce mcgregor who had done an excellent job killing penalties he. He and paul henderson were superb. Penalty killers had caught a terrible flu bug in scandinavia and Was too sick to play so. Tom webster replaced him but game. Five was was a disaster for the canadians. You look at the score three to you. Think craig why are you saying that while jerry. Cheever's played one of the greatest. Maybe the greatest game of his career that night. He had the soviets talking to themselves. He was so brilliant. I don i do. Have jerry jones with me. And i'm very tired jerry jeepers. I don't know if you've ever had to suffer games and that the jury end the holman there for so long so early but was based on my view club and yet the only one you know we've opera seven days and time adjustment and all that doesn't factor definitely but we come back a little stronger in the third period just came to jerry for myself definitely. Yes they're an excellent team. And i think we're a little stale thinking that goes being super but outside achievers and line of ralph backstrom how and mark how nobody else for. Canada really showed up They seem to be struggling playing on the big ice Really mentally out of sorts and the soviets utterly dominated the action from from the from the time the first with the puck was dropped so for the first time in the series candidate was now trailing and making game six all the important because if they lost game six they could not win the series. They could the best they could do is tie it so it was a really disappointing effort. billy harris was also very concerned with two other players. He's in game five. Mike walton had led the whm scoring the year before and he he had not had a good training camp. He played well in games. One and two in his play then began to fade and his play was so terrible in game five he just simply given up and billy harris decide the benjamin frank maha which had played terrible as well and the big m had not had a good series and seventy two and he just seemed to be really rattled. emotionally playing the soviets. I have this right. The only had four on goal through the first periods of that game five. I think they had four shots in each period. Each period okay. It's still hardly anything to help backup. Cheever's who can only do so much sitting in the goal he can't he can't.
Good Seats Still Available
"tom webster" Discussed on Good Seats Still Available
"Harlem all down the left wing now. Jc prom lybia. Five five seconds left the break for burn made and get his balanced and gone at the buzzer to win the second period. Another of a many many scoring chances. The team has failed to cash in on. How in this period and interesting. You know the there is talk that The canadian players two years earlier had looked at each other after the first period of game. One said oh. My god this is going to be a long series. The soviets were saying that now they had come in underestimating team. Candidates seventy four the media and they knew this wasn't the best team that our country could ice but now they could very easily been down two games to nothing at this point. They were fortunate. They were only down by a single game and the next one peg so canadians perhaps felt like they were on a roll. And you know but you know as as last two years prior at the series right. It seems like drama was just around the corner and it wasn't necessarily going to be as as easy as that. And perhaps maybe it feels like the soviets kind of going to winnipeg on the twenty first of september kind of maybe made some adjustments. Maybe or maybe give me a sense of what game three was like because obviously the result quite different very different. Well i. There was some concerns with canada. gordie howe banged up his ribs. In the first period game two and by the end of the first period he was industry close. he was not gonna play in Game three frank. Mahabharata played a good game. One had been invisible in game two. He was taken out of the lineup. Jerry cheever father had a massive heart attack in the stains that make believe gardens during game two and he was in critical condition hospital. So cheever's was staying with his family. He wasn't going to play. That was very ominous. Cheever's had been really games. One and two just fabulous. Didn't his father actually pass on per because of that incident after he did when the team got to moscow that's totally tragic very Don mclean jerry. Cheever's backup don mcleod. Who he well. He was very definitely the number two goalie. For good reason eat. He had Had very limited action saw very limited action the national hockey league. He really became got his real first chance to start in in houston world hockey association. The previous season he had had a tremendous year But he had not had a good training camp he had not looked sharp and he He didn't look particularly sharp against the juniors and there was a real concern putting him out there against the soviets Billy harris also decided. You know cheever's couldn't play gordie. howe couldn't play. He'd promised all his players that somebody they would get into at least one game and he thought you know you know what why not do it. Now we're heading the series. Worst case scenario happens when we lose. We're tied this is still better than a lot of people. Thought we'd be that we would do so. He took rick lee and broad sell would out of the lineup who had been so good and games one and two very solid defensively and replace them with marty. How and al hamilton. Again don mcleod replaced. Jerry cheever's Other players going into the lineup or jimmy harrison. Tom webster marc tardif Sato game too..
podnews
Newsletter service Substack is the latest free podcast host
"Doesn't use free. Podcast hosts in town newsletter. Service sub stack is now allowing creators to host paid and free podcasts. There's no cost to host a free one. We've added some stack to our podcast hosts page and you audio at for children has removed podcasts. From its paid service. We can exclusively revealed today after podcast. Creators complained that being added there without consent. We look into it in more detail and ask. Can you help yourself to free podcasts. Your audio app caproni is a new podcast. Host from puerto rico. It's part of the parallel eighteen accelerator program happy twentieth birthday podcasting. Dave winer describes the birth of podcasting twenty years ago this month. A meeting with adam curry. In an unnamed hotel in midtown new york city tracks released their listing of top new podcast of twenty twenty based on average downloads per episode. Nice white. parents is the number one but ten shows from wondering and seven are from iheart. Radio thursdays the biggest day for podcast downloads. That's according to data released by the australian podcast rancor in the most popular podcast genre. Australia is repurpose radio shows. That's according to the ranko which is incomplete but among the participating. Publishers are all six major australian commercial. Radio companies might be the reason our podcast becoming the new medium of misinformation article from the guardian claims that was social networks at clamping down on dangerous content. Podcasting is giving it largely on moderated platform as of last week. Apple has a new requirement for privacy information for all apps on the app store. We had curious to know how that's going to work for. Podcast apps give it apps and always know listener. Data is going apple. Music is now available on google assistant speakers and other example of apple being comfortable for its services to be consumed on non apple hardware. We're wondering how that android app podcast app is coming along. I mean it must be in the works right. Spotify is to allow you to play your own music tracks on android. It already supports this on. Desktop youtube music allows us to store your own tracks in the cloud. Tom webster in his weekly newsletter asks us to respect. Our listeners appears at a new podcast network has launched in north texas focusing on each sports. It's time for some tech off the new podcast. Namespace is now in almost one hundred thousand feeds across seven different hosting platforms with two more hosting companies currently committing develop a time to implementing it jewish listeners. With just slow down for a minute. There's a new proposal for the podcast. Namespace chapters format to include an optional speed suggestion within a chapter away for podcast apps which allow faster playback speeds to slow down to normal speed during certain segments. Like intro out tro music so as not to make them sound rubbish antenna parts now integrates with podcast index. A search provider the proposed location. Tag in the podcast. Namespace has undergone significant revision over the past couple of weeks and now has here has broader consensus toward adoption. Who and benjamin wrote an article about how to record a podcast with multiple remote guests using linex willing to that today from australia at santan newsletter. John and i and the show are as of the end of the year. Not going to be on ear wolf anymore. We love your wolf. They have given us the figure that it would be an. It's like that's not going to happen. And so what makes sense. I think for everybody at this point is that we stay friends. But we don't stay no more up where we're gonna leave. You'll kevin bartlett. Senior produce an ill wolf announcing that. He and his podcast. Hollywood handbook will be leaving. It will in january a day later. The pro version will remain with stick. Share premium is. This racist is also to leave one of the hosts of happy face lauren. Bright per chaco has been signed by hollywood talent agency. See
podnews
Fyre Festival fraudster produces podcast from prison
"Google jumped up to number three Google podcasts. So we had said it won't point time. We thought the top three would eventually be apple podcast spotify Google happened a little sooner than I thought Google podcast is now the third biggest podcast APP. Lipton's Rob Walsh unveiling the company's download statistics in the feed. It is though still five times smaller than spotify the number two according to lips in which case sixty two percent of its downloads from the US total downloads to pocket casts dropped below one percent. spotify removed four Cunanan related podcasts after insider contacted the company cure on on as an unfounded conspiracy theory launched yesterday quake is a new subscription podcast company with tune a half million dollars in seed funding. It launches with six exclusive shows and will sell access for four dollars ninety nine a month. Loop media? Has. Speaker. That's S P K R. it's a podcast APP that plays short clips of podcasts to help you discover new ones. They've also announced their own podcast studio. PODCAST movement virtual kicked off yesterday with keynote from Edison research is Tom Webster. He unveiled a slide showing the podcasting share of all audio listening is now the highest ever six percent of all consumption. Fittingly, it was also world statistics day yesterday, second keynote session podcast movement virtual emerging podcast markets across the world panelists, Norman Chela from Malaysia. pod Lovers Asia. podcast pull the Rogo from Kenya who runs the pulse for NHS newsletter and neural net from Spain from the Boutique podcast publisher laycock Lara, music currently in the middle of several productions for Dino audible and others. Todd Cochran and wrote Greenlees news media show will be recorded later today at podcast movement virtual. Be joined by among others sounds profitable 's editor Brian bar letter and poured news is. ME. We've an ice page all about imbedded players for your podcast. All the contacted us with an interesting note if you use the embedded spotify plan, if the listener isn't locked into spotify, that play won't appear within spotify for podcasters just measures locked in users. No worries though for podcast hosts with pass through putsches, most of them, it'll still count they're. And podcast newsroom and the Billy McFarland's the convicted fraudster the fire festival he's been in the Elkton Federal Correctional Institution for the last twenty nine months. But with Jordan Harbinger, he's done a podcast from prison cold dumpster fire promising to set the record straight. The Joe Rogan experience is on pause until at least next week after Jamie Vernon show producer tested positive for covid nineteen nobody else's tested positive and Rogan himself hasn't been in the studio for the past nine days. Guardian Australia has launched in the wait a new podcast series telling the story of the forgotten refugees indefinitely stranded in Indonesia as a result of Australia's border crackdown and case closed has returned for season three focusing on an intriguing crime within the Hamish mish community. In Ohio, it's based on the book a killing in a mish country,
podnews
Podsights: two ads work better than one
"On sites is really stater about sequential advertising when you put ads for the same client in more than one spot in your podcast one of the data points buying both pre roll and mineral works forty-three percent better in terms of return on adspend the mid roll ad alone. Caressed of the research is free on their website which linked to today. In Canada CORUs entertainment's curious cast has posted their quarter three, twenty twenty slate concluding through investigative podcasts called install a progressive web happened player for podcast has been enriched with new functionalities. Publishers can now imbed their podcasts within their pages and sell advertising within the embedded player. The player could also be installed to your mobile phone or desktop to work like a podcast APP. The fable and funny network announced a partnership with UK based Fiction podcast produces definitely human. The Australian audio summit has been announced a virtual event on November the twenty seventh. It'll offer practical long-lasting tips and advice on how to succeed on any audio platform. Joe Appeal went to the Paris podcast festival and took copious notes about podcasting and France willing to those show and our newsletter today, and after writing about them in his weekly newsletter Tom Webster from Edison Research has made a spotify, an anchor show with music. Ultimately, he says, for version one, I was pretty happy with the experience. Actually, thinking about it who else could do shows with nick, it strikes us that there are only a few with the right music licensing Diese Amazon Youtube. An Apple. It's a Monday. So time for some tech staff the podcast index has a new website look and feel search in the podcast index and other services that use it like pod news search now has much better ranking helping you find the show you're looking for faster you should check it out pod news dot net slash such well, user agents are being used for podcast APPS. We link to every single user agent we saw on Friday matched using the RSS user agent for specific feeds for some platforms. That's one, thousand, four, hundred, twelve, downloads, two, hundred, seventeen unknowns, just fifteen percent but no whipping out in using google chrome as a platform, it's not a platform is just a browser. RSS Feed contains the new podcast transcripts and podcast locked tags from the podcast index namespace would encourage more podcast wants to be involved in these new tags. And podcast News Brand Brunswick on demand is a podcast that promises to reboot US radio guest in today's episode is consultant and author Vanna Riquelme, her tips powerful radio at just as good for powerful podcasting to. If you speak Dutch Lou Steve Inc is a podcast in Dutch not pronounced like that. Anyway. It's about the possibilities for podcasts and audio on demand for marketing content and communication. It's new from play bird, a podcast production company confusingly from Belgium, and as you want focuses on John firming prisoner on death row in Huntsville in Texas it's a five part fiction podcast with an all-star French cast and is in French. It launches today
podnews
Apple still #1: podcast listening via mobile apps
"If you thought apple was under pressure from spotify. Lipson. The largest paid podcast host in the world says otherwise from their official PODCAST, the feed, Pero, Walsh, the big dog in aggregate are APPs is still apple with apple podcast and itunes coming in at sixty eight point two percent of all downloads for June, which is up a bit from April Sixty six point five. So. Yeah. The death of apples podcasts is been greatly overstated. Another stat from Lipson is the only not point two five percent of podcast to listen to on a smart speaker. Tom. Webster. Has Thoughts about that. We linked to them from our show notes and newsletter today. For advertising how well do podcasts convert pod sites has posted their conversion benchmark reports based on one point two, billion Ad Impressions from twenty eight, Million Dollars Worth of advertising podcasting convert significantly better than social media they say an embedded ads were twice as well as dynamically inserted ones. Dylan, pugh spotify's former head of podcast monetization in London has launched his own sports and lifestyle podcast company Komodo launched at the end of July the first podcast is all about themselves Komodo the startup journey, it's hosted on Spree Cup. Pot chaser has added the ability to connect your twitter account to discover new podcasts and friends listen and audio production company London is looking for podcast producers. You'll find that pod jobs dot net ads ways has added additional targeting for podcast advertisers who use their programmatic advertising platform podcast Garden, company that promised free. Unlimited web hosting has surprise suddenly gone off line the company last posted on twitter or facebook in. December. It hosted at least two hundred podcasts. Arabic podcast platform podium has to seed funding round of Eight, hundred, thousand dollars. They've launched ten new shows which will be exclusive to podiums APP for the first two months and podcast. Makes podcasts out of news websites according to a writer willing to. And in Paul Cost News here's Conan. O'Brien guess what my podcast was not supposed to come back until September. But surprise my new season starts this Monday August third today podcast junkies interviews. Dave. Zohrab. From charitable and previously on we fakes space junk and so left leftovers flirting helpless and space. We fix space jam returns on August. It's a comedy fiction podcast recorded entirely in lockdown and parts of the fable and folly network,
podnews
Rogan: most popular podcast in the US
"Edison Research has revealed its US podcast rancor top ten, unlike pod, track or Triton digital, only measure downloads from selected publishers. The Edison Research data is calculated from two thousand online interviews with podcast listeners about all the podcasts they listen to. Calculates reach rather than total downloads. This American Life Number three the dailies at number two JOE Rogan. Of course. Is it number one? Now. It's tempting to assume that a survey. Two thousand people is unlikely to be an accurate way of measuring how many listeners a podcast has. However we've done some work on the numbers comparing with those available in Triton digital's rancor, and at least with podcast this big, it seems quite accurate. You can see workings in our newsletter and our episode notes today. Writing in his personal newsletter, Tom Webster says the number two isn't anywhere near the popularity of Rogan's show, and highlights the discover ability benefits of Youtube one of the reasons. He says Rogan is so large. Meanwhile, the BBC has a new boss Tim. Davie has been confirmed as the new director general taking over from Lord Tony Hall. He retires later this month after being director of audio and music for the corporation daily was in charge of BBC Studios, the commercial arm of the organization on my personal radio news letter explain why is good news? That's at James, dot cred dot land, meanwhile, The Times reports that the BBC wants British Joe Rogan. Don't we all? Of all the reasons to stop recording your podcast per helping your neighbor. Garden shed is one of the more unusual willing to that story today. As well as a company called butterflies who are testing some ear buds flies. Anyway. Ear Buds, especially for podcasts, apparently manscaping so company that sells trinkets for the head, and their tells news. The company is looking for new podcasters to work with that are present in the US UK Australia and Canada so if you're popular in those countries with her suits, men and good at talking about their products, you can email them podcasts at manscaping dot com,
podnews
U.S. Podcast Ad Revenues Hit Historic $479 Million in 2018
"Podcasting made four hundred seventy nine million dollars in US and revenue last year. That's according to the bay, and PW WC, and it's an increase of fifty three percent year on year. It's estimated as well that the industry will be making over one billion dollars by twenty twenty one for comparison be. I a Kelsey estimate US terrestrial commercial radio to of earned fourteen point two billion in two thousand eighteen Sirius XM satellite radio earner further five point eight as predicted apple will create a brand new apple podcasts app for MAC OS, which will come in version, ten point one five of the operating system called Catalina. However, I tunes will continue as you know, it on windows machines, the new app, also clearly displays chapter points, which is nice apple also announced that podcast progress will be sink. Between devices and the availability of full text transcript. Search as well. Google ready offers both of those features that his Craig federici, the VP of software engineering and announcing it in the main, keynote. Our tension to podcast. It brings a dedicated podcast listening experience to the MAC and features all the great features you use to in Iowa's like, listen now, we can see new episodes and keep track of your listening across all of your devices, and it has a great new feature and it has to do with search, you know, sometimes you hear about something on the radio. Maybe our new podcast, something on the news. And you think I want to hear more about that? But you're not sure what show was on, or even that it appeared in the title will, now we use machine learning to index the contents of the spoken content of podcast. So now you can search that content and buying the podcast with just a few clicks in the app. It's great. Also from Apple's WW DC in the next version of IRS on the iphone and ipod touch apple podcasts will be on the front screen right next to one of the most used apps in the world, the app store, notes vox media's Zack Kahn, in a tweet. He says this will help first time listeners, discover podcasts and they also announced that watch OS the operating system on the apple watch will be capable of operating without an attached phone, and we'll also have access to a new streaming API Daniel j Lewis notes that this could be great for podcast consumption with only an apple watch in other news as we reported yesterday Tim Ferriss has made a decision to ditch the ads and just take donations for his podcast. Is that a wise, move, mayor valley any does the maths to take a look? I TV the UK commercial television company has signed a two year agreement for its podcasts to be placed in the global player. Radio and podcast app from global the UK commercial radio company. I TV have also signed with globals Dax advertising, platform target spot isn't to deal with signal the integration with the signal identity platform. The company says, in Abel's targets spot to precisely target the right listener, the right moment on the rights device shortly in the right spot golden age of podcasting, cliche news, now, as being t publishes an opinion piece from a costs Austrailia, and New Zealand boss, Henrik Isaacson, who predicts the next chapter in Austrailia, and podcast market. W also interviews, Edison research is Tom Webster on podcasting, route to mass media and event for you a podcast festival in Lisbon in Portugal. It's called poed and he's today's English, and it's on the ninth of November three new podcasts to tell you about this week the history of standup returns for new season today. Let. Of love in World War. Two is a true story from the second World War brought to life to Mark the seventy fifth anniversary of the d day landings this week written by Anna priest land and the podcast from the us national association of broadcasters. This week has a special guest editor that's me twenty two minute rump round the world in terms of podcasting.
podnews
Pandora launches Stories and ART19s raid on Stitcher
"Is launching Pandora's stories that combines music and the spoken word in quotes new format. According to tech crunch, the format is playing music and talking in between a bit like music radio podcast host art nineteen has highest to executives from stitchers part of it expansion plan. Corey Kalisa is the company's new CEO and lex Friedman is joining as chief revenue officer, the company is planning new advertising products. Cadence thirteen is switching to megaphone by panoply. They previously used nineteen to host their podcasts in hard knick coir suspects. This is a sign of a hosting shakeup to come at event in Amsterdam in the Netherlands, which therefore I will pronounce entirely wrong. The Ozark festival on the twenty ninth to the thirty first of March speakers include Scott carrier, home of the brave and this American life and Chen, Jerry, I come in yorker from uncivil and seeing white there's an. Industry day as well. Google assistance voices are getting an upgrade in most countries. You can find out more on the Google developer website. Here's what they currently sound like aspects of the sublime in English poetry and painting seventeen seventy to eighteen fifty on. Here's what they're going to sound like aspects of the sublime in English poetry and -taining seventeen seventy to eighteen fifty Edison research has given a sneak preview of one slide of the infamous dial data released next week this year, they say for the first time ever half the population is using YouTube as a music service every week you can register for the free webinar. There's a link in our show notes and in our newsletter. Today audio boom has raised a further one and a half million pounds. That's two million US dollars in funding. Six hundred thousand pounds of this is from Nick candies. Candy ventures, which controls nineteen point five percent of the company. The money will be used for new content. Acquisitions if you have a desperate need to watch. Abkhaz companies pitch. Those shows to advertise. You can watch the videos from last week's winter podcast up front. Sessions registration is free. And there's also a keynote from Tom Webster in there as well. And the crossover media group is now representing Dr Laura's call of the day. The company has announced talk to Laura slush, injure is a US talk show host. And this podcast is already downloaded more than two million times a month in our newsletter. And in our show notes. We mentioned four new podcasts to tell you about including this one. Hello. And welcome to you. How to be less awkward? I'm your host Laura Murli Lorimer sits down with a guest generally, fellow comedian to reveal the most awkward encounters at its back for a new series. The description tells us, it's cringe-worthy, heartwarming and hilarious.
podnews
The Economist launches 'The Intelligence', a new daily podcast
"Economist newspaper from London is launching daily podcast. Jason Palmer will host it. It's called the intelligence, and it'll be published at the same time as pod news six in the morning. New York time eleven AM London from January the twenty ninth digital says it has eight staffers it's hosted by Acosta Spotify appears to be testing an import function which will allow you to add podcasts from another app on it appears to look inside your media library. Our technical analysis of recent podcast has been improved under the hood. And his now measuring more podcasts. More offer bit rates Luff's levels and other things you'll find this analysis appearing in selected podcast pages to just search pod news dot net. The BBC sounds app continues to gather bad press, the BBC who's lost a number of radio presenters recently, including Chris Evans. Simon mayo and Charlie sloth has suffered another setback with the announcement that Brent Spencer, formerly digital editor for BBC radio's music channels. Has accepted a new role as digital content director for rival Bauer media, formerly under Bret watch come and mayor's film review. The listen up is a new podcast app that can be operated. One handed for some reason. Hot pod. Focuses on Pinner a kids podcast previously owned by panoply, which is now being spun out as an independent company podium to a hosting analytics platform has announced a slew of new features Rhody is talking pay major firmware update for their pro cast mixer wonder what it is radio days Europe has published its preliminary program, it's a conference in Lausanne in Switzerland at the end of March, and it's the world's meeting point for the world of radio an audio Tom Webster from Edison research and James Kriton pod news editor that's me her among the speakers hand to events for you podcast. Toronto the uncomfortable. Where digital media comes together is February twenty-second to twenty fourth in Toronto in Canada wrap up warm and podcast festival. In Hamburg, Germany is February twenty five to March one featuring German-language podcasters report wall metu, and that's the latest from our newsletter. Pod news dot net.
podnews
Podcast listening now more diverse; I'm a Celeb podcast launches
"Podcasting has become listened to buy a more diverse audience says Tom Webster from Edison research in a piece published today Poltrak has published it US talk twenty podcasts for October cereal is still number one the daily and this American life up the top three picked a solution to the podcast discovery problem has launched with more than sixty curator's from twenty one different countries. According to their press release Jonathan Zante has joined vox nest as head of content ESPN radio stations across the US rebroadcasting three of their podcasts over thanksgiving. The three thirty for thirty episodes will be played out from one pm. There's a new CEO at Nielsen the US media measurement company. David Kenny takes over on December the third Nielsen measure radio and TV consumption. But don't currently measure podcasting in quite the same way. Digital audio advertise. Being tech company ads. Wiz has integrated its products with Google display and video three sixty the integration. Also opens up Pandora, the largest streaming music provider in the US to audio buys via Google display and video three sixty and an event for you. The Chicago podcast festival is November the twenty six to December the second in Chicago. Finally, news UK has launched jungle VIP podcast, celebrating the reality show. I'm a celebrity get me out of here. It's hosted by Jamie, east and produced by wireless studios. The on demand audio division of the company,