35 Burst results for "Tom Webster"

"tom webster" Discussed on School of Podcasting

School of Podcasting

02:15 min | 4 months ago

"tom webster" Discussed on School of Podcasting

"Are. We've got a tales from the road from my buddy glen. The geek coming up. Stick around for that right now. I wanna talk about this report. That came out from the tilt dot com this joe police This is a guy that wrote the book. Content inc used to be the guy behind the content marketing institute and they interviewed fourteen hundred content entrepreneurs and ask. What does it take to build a successful content. Business you're like they're gonna talk monetization. Yeah we are a little bit but really successful content is doesn't have to be around monetization if you think about it right if your goal is to get the word out about your whatever your causes you are still wanting to build successful content. So here are some things as they interviewed. Fourteen hundred people. They call them content entrepreneurs and successful ones have a thing focus so the whole like. Hey i'm going to be everything to everyone. Nope a singular focus growing their by filling a very specific informational need and by doing this. Well noticed that word by doing this. Well tom webster. I love tom. Webster was one of the opening keynote and he talked about mastering your craft meaning. Mastering look i've been doing this sixteen years. I'm still trying to be better than i was in my last episode so by doing this well they can make money from that. Audience realized. Step one of making money with your podcast is build an audience so that is number one senior focus in. That's why so many people like. I'm starting my fourth podcast. And am i said the guy with about five. I'm here to tell you Not a great idea. And the reason for that. And i realize you're like ooh i could start a second or third or fourth or fifth because the more you start the easier it is to launch to grow and there's only twenty four hours in a day so they have a singular focus..

Content inc tom webster Webster tom
"tom webster" Discussed on Build A Big Podcast - The Marketing Podcast For Podcasters

Build A Big Podcast - The Marketing Podcast For Podcasters

03:10 min | 9 months ago

"tom webster" Discussed on Build A Big Podcast - The Marketing Podcast For Podcasters

"On this episode of talking about something that apple. Podcasts has just done in a lot of people talking about it. that is you're no longer subscribing to podcast on podcast. You are following podcast. James cridland pod news wrote an interesting article about it. I'm going to read it here because it's very short. Maybe not an article just a few bullet points. Paragraphs follower podcasts apple. Podcast is stop. Using subscribe a small change with big impact no more subscribers podcasting moves to follow exclusive avalon. Cast will no longer use the word subscribe in a few weeks. Listeners will be invited to follow their favorite podcast instead this seemingly small change could dramatically affect the industry. Tom webster from edison research says forty seven percent of people who don't currently listen to podcast that subscribing to a podcast will cost money describing it as a stone shoe of podcast growth run. He tells pod news today. Apple spotify and youtube are the three most widely used services to play podcast and now the word subscribe means automatically downloaded for free. Exactly none of them. Podcasters will have no choice but to adapt their language accordingly or risk confusing listeners. Other podcast apps have already changed spotify. Audible us follow. Stitcher uses plus follow an amazon uses. Heart follow meanwhile google podcasts in cashbox. Us plus subscribe and overcast and castro us subscribe. Here's james opinion. The word subscribes been confusing potential listeners. For more than fifteen years. It's time for every podcast app to copy spotify stitcher apple and amazon by using follow and for every podcast or to follow their lead. The way we talk about podcasts has changed forever and that's probably a good thing. My thoughts on the subject is that words matter. This is why you hear me all the notes from an episode episode notes. They're not show notes. They are episode notes following a music artist on spotify that is different from subscribing to a podcast. When you follow an artist on spotify what happens is maybe get updates. If the artist has a new record maybe if you've got something like the discover weekly playlist or the new release playlist comes out on friday. Maybe you have one of the songs from the artists that you follow within those playlist. So if you're on spotify you're used to hitting that follow button following make sense on spotify. Does it make sense for a podcast app. I don't know maybe we'll in the future to me. Follow lacks the commitment. That subscribe does again. I think that words are important. And i think that it's up to you if you want people to subscribe to your podcast or follow to explain whatever that means.

Tom webster James cridland edison forty seven percent apple david hooper avalon
Apple Decides Users Will 'Follow' Rather Than 'Subscribe' To Podcasts

Build A Big Podcast - The Marketing Podcast For Podcasters

03:10 min | 9 months ago

Apple Decides Users Will 'Follow' Rather Than 'Subscribe' To Podcasts

"On this episode of talking about something that apple. Podcasts has just done in a lot of people talking about it. that is you're no longer subscribing to podcast on podcast. You are following podcast. James cridland pod news wrote an interesting article about it. I'm going to read it here because it's very short. Maybe not an article just a few bullet points. Paragraphs follower podcasts apple. Podcast is stop. Using subscribe a small change with big impact no more subscribers podcasting moves to follow exclusive avalon. Cast will no longer use the word subscribe in a few weeks. Listeners will be invited to follow their favorite podcast instead this seemingly small change could dramatically affect the industry. Tom webster from edison research says forty seven percent of people who don't currently listen to podcast that subscribing to a podcast will cost money describing it as a stone shoe of podcast growth run. He tells pod news today. Apple spotify and youtube are the three most widely used services to play podcast and now the word subscribe means automatically downloaded for free. Exactly none of them. Podcasters will have no choice but to adapt their language accordingly or risk confusing listeners. Other podcast apps have already changed spotify. Audible us follow. Stitcher uses plus follow an amazon uses. Heart follow meanwhile google podcasts in cashbox. Us plus subscribe and overcast and castro us subscribe. Here's james opinion. The word subscribes been confusing potential listeners. For more than fifteen years. It's time for every podcast app to copy spotify stitcher apple and amazon by using follow and for every podcast or to follow their lead. The way we talk about podcasts has changed forever and that's probably a good thing. My thoughts on the subject is that words matter. This is why you hear me all the notes from an episode episode notes. They're not show notes. They are episode notes following a music artist on spotify that is different from subscribing to a podcast. When you follow an artist on spotify what happens is maybe get updates. If the artist has a new record maybe if you've got something like the discover weekly playlist or the new release playlist comes out on friday. Maybe you have one of the songs from the artists that you follow within those playlist. So if you're on spotify you're used to hitting that follow button following make sense on spotify. Does it make sense for a podcast app. I don't know maybe we'll in the future to me. Follow lacks the commitment. That subscribe does again. I think that words are important. And i think that it's up to you if you want people to subscribe to your podcast or follow to explain whatever that means.

James Cridland Apple Edison Research Tom Webster Amazon Castro Youtube James Google United States
Newsletter service Substack is the latest free podcast host

podnews

04:30 min | 1 year ago

Newsletter service Substack is the latest free podcast host

"Doesn't use free. Podcast hosts in town newsletter. Service sub stack is now allowing creators to host paid and free podcasts. There's no cost to host a free one. We've added some stack to our podcast hosts page and you audio at for children has removed podcasts. From its paid service. We can exclusively revealed today after podcast. Creators complained that being added there without consent. We look into it in more detail and ask. Can you help yourself to free podcasts. Your audio app caproni is a new podcast. Host from puerto rico. It's part of the parallel eighteen accelerator program happy twentieth birthday podcasting. Dave winer describes the birth of podcasting twenty years ago this month. A meeting with adam curry. In an unnamed hotel in midtown new york city tracks released their listing of top new podcast of twenty twenty based on average downloads per episode. Nice white. parents is the number one but ten shows from wondering and seven are from iheart. Radio thursdays the biggest day for podcast downloads. That's according to data released by the australian podcast rancor in the most popular podcast genre. Australia is repurpose radio shows. That's according to the ranko which is incomplete but among the participating. Publishers are all six major australian commercial. Radio companies might be the reason our podcast becoming the new medium of misinformation article from the guardian claims that was social networks at clamping down on dangerous content. Podcasting is giving it largely on moderated platform as of last week. Apple has a new requirement for privacy information for all apps on the app store. We had curious to know how that's going to work for. Podcast apps give it apps and always know listener. Data is going apple. Music is now available on google assistant speakers and other example of apple being comfortable for its services to be consumed on non apple hardware. We're wondering how that android app podcast app is coming along. I mean it must be in the works right. Spotify is to allow you to play your own music tracks on android. It already supports this on. Desktop youtube music allows us to store your own tracks in the cloud. Tom webster in his weekly newsletter asks us to respect. Our listeners appears at a new podcast network has launched in north texas focusing on each sports. It's time for some tech off the new podcast. Namespace is now in almost one hundred thousand feeds across seven different hosting platforms with two more hosting companies currently committing develop a time to implementing it jewish listeners. With just slow down for a minute. There's a new proposal for the podcast. Namespace chapters format to include an optional speed suggestion within a chapter away for podcast apps which allow faster playback speeds to slow down to normal speed during certain segments. Like intro out tro music so as not to make them sound rubbish antenna parts now integrates with podcast index. A search provider the proposed location. Tag in the podcast. Namespace has undergone significant revision over the past couple of weeks and now has here has broader consensus toward adoption. Who and benjamin wrote an article about how to record a podcast with multiple remote guests using linex willing to that today from australia at santan newsletter. John and i and the show are as of the end of the year. Not going to be on ear wolf anymore. We love your wolf. They have given us the figure that it would be an. It's like that's not going to happen. And so what makes sense. I think for everybody at this point is that we stay friends. But we don't stay no more up where we're gonna leave. You'll kevin bartlett. Senior produce an ill wolf announcing that. He and his podcast. Hollywood handbook will be leaving. It will in january a day later. The pro version will remain with stick. Share premium is. This racist is also to leave one of the hosts of happy face lauren. Bright per chaco has been signed by hollywood talent agency. See

Apple Adam Curry Dave Winer Puerto Rico Tom Webster New York City App Store Spotify Australia North Texas Youtube Google Benjamin Kevin Bartlett John Hollywood Lauren
Fyre Festival fraudster produces podcast from prison

podnews

03:34 min | 1 year ago

Fyre Festival fraudster produces podcast from prison

"Google jumped up to number three Google podcasts. So we had said it won't point time. We thought the top three would eventually be apple podcast spotify Google happened a little sooner than I thought Google podcast is now the third biggest podcast APP. Lipton's Rob Walsh unveiling the company's download statistics in the feed. It is though still five times smaller than spotify the number two according to lips in which case sixty two percent of its downloads from the US total downloads to pocket casts dropped below one percent. spotify removed four Cunanan related podcasts after insider contacted the company cure on on as an unfounded conspiracy theory launched yesterday quake is a new subscription podcast company with tune a half million dollars in seed funding. It launches with six exclusive shows and will sell access for four dollars ninety nine a month. Loop media? Has. Speaker. That's S P K R. it's a podcast APP that plays short clips of podcasts to help you discover new ones. They've also announced their own podcast studio. PODCAST movement virtual kicked off yesterday with keynote from Edison research is Tom Webster. He unveiled a slide showing the podcasting share of all audio listening is now the highest ever six percent of all consumption. Fittingly, it was also world statistics day yesterday, second keynote session podcast movement virtual emerging podcast markets across the world panelists, Norman Chela from Malaysia. pod Lovers Asia. podcast pull the Rogo from Kenya who runs the pulse for NHS newsletter and neural net from Spain from the Boutique podcast publisher laycock Lara, music currently in the middle of several productions for Dino audible and others. Todd Cochran and wrote Greenlees news media show will be recorded later today at podcast movement virtual. Be joined by among others sounds profitable 's editor Brian bar letter and poured news is. ME. We've an ice page all about imbedded players for your podcast. All the contacted us with an interesting note if you use the embedded spotify plan, if the listener isn't locked into spotify, that play won't appear within spotify for podcasters just measures locked in users. No worries though for podcast hosts with pass through putsches, most of them, it'll still count they're. And podcast newsroom and the Billy McFarland's the convicted fraudster the fire festival he's been in the Elkton Federal Correctional Institution for the last twenty nine months. But with Jordan Harbinger, he's done a podcast from prison cold dumpster fire promising to set the record straight. The Joe Rogan experience is on pause until at least next week after Jamie Vernon show producer tested positive for covid nineteen nobody else's tested positive and Rogan himself hasn't been in the studio for the past nine days. Guardian Australia has launched in the wait a new podcast series telling the story of the forgotten refugees indefinitely stranded in Indonesia as a result of Australia's border crackdown and case closed has returned for season three focusing on an intriguing crime within the Hamish mish community. In Ohio, it's based on the book a killing in a mish country,

Google Spotify Tom Webster Todd Cochran Joe Rogan Guardian Australia Jordan Harbinger Apple Hamish Mish Billy Mcfarland Elkton Federal Correctional In Ohio Lipton NHS United States Norman Chela Cunanan Greenlees Laycock Lara Indonesia
"tom webster" Discussed on podnews

podnews

03:37 min | 1 year ago

"tom webster" Discussed on podnews

"On sites is really stater about sequential advertising when you put ads for the same client in more than one spot in your podcast one of the data points buying both pre roll and mineral works forty-three percent better in terms of return on adspend the mid roll ad alone. . Caressed of the research is free on their website which linked to today. . In Canada CORUs entertainment's curious cast has posted their quarter three, , twenty twenty slate concluding through investigative podcasts called install a progressive web happened player for podcast has been enriched with new functionalities. . Publishers can now imbed their podcasts within their pages and sell advertising within the embedded player. . The player could also be installed to your mobile phone or desktop to work like a podcast APP. . The fable and funny network announced a partnership with UK based Fiction podcast produces definitely human. . The Australian audio summit has been announced a virtual event on November the twenty seventh. . It'll offer practical long-lasting tips and advice on how to succeed on any audio platform. . Joe Appeal went to the Paris podcast festival and took copious notes about podcasting and France willing to those show and our newsletter today, , and after writing about them in his weekly newsletter Tom Webster from Edison Research has made a spotify, , an anchor show with music. . Ultimately, , he says, , for version one, , I was pretty happy with the experience. . Actually, , thinking about it who else could do shows with nick, , it strikes us that there are only a few with the right music licensing Diese Amazon Youtube. . An Apple. . It's a Monday. . So time for some tech staff the podcast index has a new website look and feel search in the podcast index and other services that use it like pod news search now has much better ranking helping you find the show you're looking for faster you should check it out pod news dot net slash such well, , user agents are being used for podcast APPS. . We link to every single user agent we saw on Friday matched using the RSS user agent for specific feeds for some platforms. . That's one, , thousand, , four, , hundred, , twelve, , downloads, , two, , hundred, , seventeen unknowns, , just fifteen percent but no whipping out in using google chrome as a platform, , it's not a platform is just a browser. . RSS Feed contains the new podcast transcripts and podcast locked tags from the podcast index namespace would encourage more podcast wants to be involved in these new tags. . And podcast News Brand Brunswick on demand is a podcast that promises to reboot US radio guest in today's episode is consultant and author Vanna Riquelme, , her tips powerful radio at just as good for powerful podcasting to. . If you speak Dutch Lou Steve Inc is a podcast in Dutch not pronounced like that. . Anyway. It's . about the possibilities for podcasts and audio on demand for marketing content and communication. . It's new from play bird, , a podcast production company confusingly from Belgium, , and as you want focuses on John firming prisoner on death row in Huntsville in Texas it's a five part fiction podcast with an all-star French cast and is in French. . It launches today

Tom Webster Canada CORUs entertainment Joe Appeal nick UK Paris Edison Research France spotify
Podsights: two ads work better than one

podnews

03:37 min | 1 year ago

Podsights: two ads work better than one

"On sites is really stater about sequential advertising when you put ads for the same client in more than one spot in your podcast one of the data points buying both pre roll and mineral works forty-three percent better in terms of return on adspend the mid roll ad alone. Caressed of the research is free on their website which linked to today. In Canada CORUs entertainment's curious cast has posted their quarter three, twenty twenty slate concluding through investigative podcasts called install a progressive web happened player for podcast has been enriched with new functionalities. Publishers can now imbed their podcasts within their pages and sell advertising within the embedded player. The player could also be installed to your mobile phone or desktop to work like a podcast APP. The fable and funny network announced a partnership with UK based Fiction podcast produces definitely human. The Australian audio summit has been announced a virtual event on November the twenty seventh. It'll offer practical long-lasting tips and advice on how to succeed on any audio platform. Joe Appeal went to the Paris podcast festival and took copious notes about podcasting and France willing to those show and our newsletter today, and after writing about them in his weekly newsletter Tom Webster from Edison Research has made a spotify, an anchor show with music. Ultimately, he says, for version one, I was pretty happy with the experience. Actually, thinking about it who else could do shows with nick, it strikes us that there are only a few with the right music licensing Diese Amazon Youtube. An Apple. It's a Monday. So time for some tech staff the podcast index has a new website look and feel search in the podcast index and other services that use it like pod news search now has much better ranking helping you find the show you're looking for faster you should check it out pod news dot net slash such well, user agents are being used for podcast APPS. We link to every single user agent we saw on Friday matched using the RSS user agent for specific feeds for some platforms. That's one, thousand, four, hundred, twelve, downloads, two, hundred, seventeen unknowns, just fifteen percent but no whipping out in using google chrome as a platform, it's not a platform is just a browser. RSS Feed contains the new podcast transcripts and podcast locked tags from the podcast index namespace would encourage more podcast wants to be involved in these new tags. And podcast News Brand Brunswick on demand is a podcast that promises to reboot US radio guest in today's episode is consultant and author Vanna Riquelme, her tips powerful radio at just as good for powerful podcasting to. If you speak Dutch Lou Steve Inc is a podcast in Dutch not pronounced like that. Anyway. It's about the possibilities for podcasts and audio on demand for marketing content and communication. It's new from play bird, a podcast production company confusingly from Belgium, and as you want focuses on John firming prisoner on death row in Huntsville in Texas it's a five part fiction podcast with an all-star French cast and is in French. It launches today

Consultant Canada Corus Entertainment Tom Webster UK Apple Joe Appeal Nick Paris France Vanna Riquelme Lou Steve Inc Belgium Texas Spotify Huntsville
Apple still #1: podcast listening via mobile apps

podnews

02:56 min | 1 year ago

Apple still #1: podcast listening via mobile apps

"If you thought apple was under pressure from spotify. Lipson. The largest paid podcast host in the world says otherwise from their official PODCAST, the feed, Pero, Walsh, the big dog in aggregate are APPs is still apple with apple podcast and itunes coming in at sixty eight point two percent of all downloads for June, which is up a bit from April Sixty six point five. So. Yeah. The death of apples podcasts is been greatly overstated. Another stat from Lipson is the only not point two five percent of podcast to listen to on a smart speaker. Tom. Webster. Has Thoughts about that. We linked to them from our show notes and newsletter today. For advertising how well do podcasts convert pod sites has posted their conversion benchmark reports based on one point two, billion Ad Impressions from twenty eight, Million Dollars Worth of advertising podcasting convert significantly better than social media they say an embedded ads were twice as well as dynamically inserted ones. Dylan, pugh spotify's former head of podcast monetization in London has launched his own sports and lifestyle podcast company Komodo launched at the end of July the first podcast is all about themselves Komodo the startup journey, it's hosted on Spree Cup. Pot chaser has added the ability to connect your twitter account to discover new podcasts and friends listen and audio production company London is looking for podcast producers. You'll find that pod jobs dot net ads ways has added additional targeting for podcast advertisers who use their programmatic advertising platform podcast Garden, company that promised free. Unlimited web hosting has surprise suddenly gone off line the company last posted on twitter or facebook in. December. It hosted at least two hundred podcasts. Arabic podcast platform podium has to seed funding round of Eight, hundred, thousand dollars. They've launched ten new shows which will be exclusive to podiums APP for the first two months and podcast. Makes podcasts out of news websites according to a writer willing to. And in Paul Cost News here's Conan. O'Brien guess what my podcast was not supposed to come back until September. But surprise my new season starts this Monday August third today podcast junkies interviews. Dave. Zohrab. From charitable and previously on we fakes space junk and so left leftovers flirting helpless and space. We fix space jam returns on August. It's a comedy fiction podcast recorded entirely in lockdown and parts of the fable and folly network,

Apple Lipson Twitter Spotify Komodo Pero Webster Official TOM Paul Cost News Walsh London Dylan O'brien Facebook Writer Dave Conan
Rogan: most popular podcast in the US

podnews

02:05 min | 1 year ago

Rogan: most popular podcast in the US

"Edison Research has revealed its US podcast rancor top ten, unlike pod, track or Triton digital, only measure downloads from selected publishers. The Edison Research data is calculated from two thousand online interviews with podcast listeners about all the podcasts they listen to. Calculates reach rather than total downloads. This American Life Number three the dailies at number two JOE Rogan. Of course. Is it number one? Now. It's tempting to assume that a survey. Two thousand people is unlikely to be an accurate way of measuring how many listeners a podcast has. However we've done some work on the numbers comparing with those available in Triton digital's rancor, and at least with podcast this big, it seems quite accurate. You can see workings in our newsletter and our episode notes today. Writing in his personal newsletter, Tom Webster says the number two isn't anywhere near the popularity of Rogan's show, and highlights the discover ability benefits of Youtube one of the reasons. He says Rogan is so large. Meanwhile, the BBC has a new boss Tim. Davie has been confirmed as the new director general taking over from Lord Tony Hall. He retires later this month after being director of audio and music for the corporation daily was in charge of BBC Studios, the commercial arm of the organization on my personal radio news letter explain why is good news? That's at James, dot cred dot land, meanwhile, The Times reports that the BBC wants British Joe Rogan. Don't we all? Of all the reasons to stop recording your podcast per helping your neighbor. Garden shed is one of the more unusual willing to that story today. As well as a company called butterflies who are testing some ear buds flies. Anyway. Ear Buds, especially for podcasts, apparently manscaping so company that sells trinkets for the head, and their tells news. The company is looking for new podcasters to work with that are present in the US UK Australia and Canada so if you're popular in those countries with her suits, men and good at talking about their products, you can email them podcasts at manscaping dot com,

Joe Rogan Triton Digital Edison Research BBC United States Bbc Studios Director Of Audio And Music Davie Lord Tony Hall Tom Webster Youtube Director General TIM Canada UK The Times Australia
Podtrac admits to website error

podnews

03:26 min | 2 years ago

Podtrac admits to website error

"Podcast analytics firm, Poltrak has removed a statement that it made in error on its website. We can reveal today. You'll find more details in our episode notes and our newsletter. The company is working towards certification. The awesome guest for the live edition of masters of scale the podcast hosted by leaked in founder Reid Hoffman has been announced, as Tory Burch, the American fashion designer and businesswoman who owns two hundred fifty stores worldwide following our story yesterday about anchor seeming to bypass the apple approval process anchor half responded denying. That's happening. Meanwhile, other podcasts publishers confirm that they too are able to bypass the approval process. We've updated the story only eighteen percent of podcasts added in new episode in the last three months, that's according to a report, we link to yesterday from amp. Defying media. Tom Webster from Edison research, writing the wonderfully alliterative pointed perspective on the purported pod. Fading problem, also compares this number two TV show, gills adding that the word pod. Fading, his derogatory. Tar Tom top, rob Walsh. From Lipson has released the latest download figures for podcasts hosted on Lipson on mobile apps. Apple podcasts is just fifty nine point nine percent. You'll find all the numbers in our episode notes and our newsletter. It's the first time he knows that apple has slipped below sixty percent lip since podcast, Sant all in Spotify, incidentally, Guggenheim partners and investment firm has released a report on Spotify podcasting strategy. They like it Cabana has published their two thousand nineteen podcast buying guide a guide for brands wanting to advertise in podcast. It's a free download with data advice and case studies storyboards, and Abbott offers private podcast is now. Available in the Dougal play store for Android devices. It's been available for iphone for a while over one hundred and forty organizations are using the product to bring podcasts style content to their companies and teams boss. John junior a podcast app for IOS has had an update. The new version allows the ability to share audio as video with custom artwork title, and byline is crowdfunding the future. French podcasts podcast day. Oh, takes a look, including at French patriots supported podcasts. They conclude that you need an audience that's engaged enough for at least two thousand five hundred followers and fifty apple podcast reviews to fund a podcast talking about apple podcast reviews, any chance, please will be a best friend solving not available in all countries. All stakes when she was not guaranteed and the warranties off. It'll permanency. Applies terms conditions. Apply. Audio boom, and main event media collaborating to produce never thought I'd say this a new. Podcast from Jodi sweeten from fuller house and life, coach Celia Bihar that tackles, parenting, tobu's, the Austin film festival sharing tricks of the trade writing for audio fiction, which contains tips, from the leading writers in the world of fiction podcasts, and Spotify, hiring for an executive producer for a new weekly music podcast, the jobs in Los Angeles in California, in the US. You'll find more details at pod jobs dot net.

Apple Lipson Spotify Tory Burch Poltrak Reid Hoffman Tom Webster Rob Walsh Jodi Sweeten Cabana Los Angeles Dougal Celia Bihar United States Abbott Founder Edison Research California
Castbox integrates with Waze

podnews

04:12 min | 2 years ago

Castbox integrates with Waze

"Box has announced integration with ways of popular navigation service drivers canal. Listen to their favorite podcasts on cast box while navigating to their destination with the ways app in New Zealand. One in three people listen to podcasts every week. That's according to figures, released by RN's Ed and asked. The figures also claimed that listening has doubled in the past ten months, the Google podcasts. Create a program has announced then you round of teams who will be participating in the program, including six independent podcast production teams from Brazil, India, Spain Lebanon Columbia and the US podcast movement, have published their full speaker shovel. The event is in mid August in Orlando and Florida in the US, and we'll be there. The organizers have also announced twenty scholarship recipients, lipstick and via. Final sponsoring these society culture and advocacy track ensuring a place for diverse voices to speak at the conference. They tell us the company has fourteen podcasts. Mckellen have released May's top US podcast, advertisers, ZipRecruiter is still number one pod. Track have also released May's top US podcasts, the proprietary opt in data claims that the daily is at number one this American life at number two and stuff, you should know is it. Number three, US radio broadcaster MS communications has invested in undisclosed amount into Los Angeles based sound that brands branded podcast company radio. Public are working to expand less in American podcasting. Partnering with a podcast platform in Chile called sue Bela radio NPR and Edison. Research unveiling their new smart audio report on June twenty fifth two o'clock eastern. You can register for the free webinar in a link which you'll find episode notes and. Our newsletter. It'll be presented by Tom Webster and Joe superman post production company resonate recordings have an answer. Sister company, black mountain media, which will focus on pre-production aspects of podcasting. Sanchez content creation and development of new shows the company's first podcast is culpable in partnership with ten to foot TV further to our recent mention of the new Pushkin industries podcast for luminary UK podcast. Producers chalk and blade contact us with the news that they are producing a total of three shows for Pushkin this year too for luminary and a further title for the Rockefeller Foundation. The company is also working with other US networks, marshal Louis from wondering has been interviewed by music ally. This really is its own medium. He says of podcasting audio boom, is to spend four million dollars on new podcasts. According to a piece that we discovered in prolific London today. One voice one. Mike is a new. Film documentary about the rise of podcasting. It'll be released on Amazon prime on international podcast day September, thirtieth, and it screening at festivals before then we link to a trailer today. Spotify watch since the company released the your daily drive playlist in the US, both NPR news now and Pierre is the world audio segments feed snappy title. Both went to the top of the top podcasts chart on the service. The daily was already there multitude live is an event for you in the bell house in New York City, it's this Friday night, and they'll be showcasing segments of their most beloved shows and trying out new live only formats, and we mentioned a bunch of new podcasts today. It's almost as if we had four hours to go through our Email, isn't it blinded faith? New podcast from voice works and social chain the CBC have lodged chosen family. Their first long form interview podcast, the bunnies podcast is. Back from the luxury retailer with a new host journalist and activist, nor tag ary bleeped is all about censorship. And some of the times when people have been censored, and when they fought back and sides door from the Smithsonian MPR X has kicked off a new season, looking at the museum, and that's the

United States New Zealand NPR Marshal Louis New York City ED Google Ary Bleeped Orlando Rockefeller Foundation Pushkin Mckellen Chile Spain Lebanon Columbia Amazon Brazil Los Angeles Pushkin Industries London Spotify
U.S. Podcast Ad Revenues Hit Historic $479 Million in 2018

podnews

04:20 min | 2 years ago

U.S. Podcast Ad Revenues Hit Historic $479 Million in 2018

"Podcasting made four hundred seventy nine million dollars in US and revenue last year. That's according to the bay, and PW WC, and it's an increase of fifty three percent year on year. It's estimated as well that the industry will be making over one billion dollars by twenty twenty one for comparison be. I a Kelsey estimate US terrestrial commercial radio to of earned fourteen point two billion in two thousand eighteen Sirius XM satellite radio earner further five point eight as predicted apple will create a brand new apple podcasts app for MAC OS, which will come in version, ten point one five of the operating system called Catalina. However, I tunes will continue as you know, it on windows machines, the new app, also clearly displays chapter points, which is nice apple also announced that podcast progress will be sink. Between devices and the availability of full text transcript. Search as well. Google ready offers both of those features that his Craig federici, the VP of software engineering and announcing it in the main, keynote. Our tension to podcast. It brings a dedicated podcast listening experience to the MAC and features all the great features you use to in Iowa's like, listen now, we can see new episodes and keep track of your listening across all of your devices, and it has a great new feature and it has to do with search, you know, sometimes you hear about something on the radio. Maybe our new podcast, something on the news. And you think I want to hear more about that? But you're not sure what show was on, or even that it appeared in the title will, now we use machine learning to index the contents of the spoken content of podcast. So now you can search that content and buying the podcast with just a few clicks in the app. It's great. Also from Apple's WW DC in the next version of IRS on the iphone and ipod touch apple podcasts will be on the front screen right next to one of the most used apps in the world, the app store, notes vox media's Zack Kahn, in a tweet. He says this will help first time listeners, discover podcasts and they also announced that watch OS the operating system on the apple watch will be capable of operating without an attached phone, and we'll also have access to a new streaming API Daniel j Lewis notes that this could be great for podcast consumption with only an apple watch in other news as we reported yesterday Tim Ferriss has made a decision to ditch the ads and just take donations for his podcast. Is that a wise, move, mayor valley any does the maths to take a look? I TV the UK commercial television company has signed a two year agreement for its podcasts to be placed in the global player. Radio and podcast app from global the UK commercial radio company. I TV have also signed with globals Dax advertising, platform target spot isn't to deal with signal the integration with the signal identity platform. The company says, in Abel's targets spot to precisely target the right listener, the right moment on the rights device shortly in the right spot golden age of podcasting, cliche news, now, as being t publishes an opinion piece from a costs Austrailia, and New Zealand boss, Henrik Isaacson, who predicts the next chapter in Austrailia, and podcast market. W also interviews, Edison research is Tom Webster on podcasting, route to mass media and event for you a podcast festival in Lisbon in Portugal. It's called poed and he's today's English, and it's on the ninth of November three new podcasts to tell you about this week the history of standup returns for new season today. Let. Of love in World War. Two is a true story from the second World War brought to life to Mark the seventy fifth anniversary of the d day landings this week written by Anna priest land and the podcast from the us national association of broadcasters. This week has a special guest editor that's me twenty two minute rump round the world in terms of podcasting.

Apple United States Tom Webster Iowa Twenty Twenty Google Austrailia Mayor Valley Craig Federici UK Vp Of Software Engineering Vox Media Tim Ferriss Editor Lisbon
Understanding podcast metrics using pizza

podnews

02:32 min | 2 years ago

Understanding podcast metrics using pizza

"Jimmy in the magic pizza. Shop is a little story from Dan Meisner designed to help us understand. I ab- compliance and podcast metrics with pizza. You'll find it linked from our show notes and for my newsletter. Today rejig of part of NPR's podcast hosting has resulted in many uses not being able to download podcasts if they run ad blockers. NPR's Stacey goers says that the company recently transitioned add vendors, and that NPR is planning to make changes in the coming days that should solve the problem speaker is now letting podcasters monetize their shows on Spotify. The company added their podcast monetization system last year. It's available to all pro users. A million ads has launched. A new podcasting product studio podcast allows advertisers to contextualized there at creative with the name genre or category of the podcast, the type of device listener is using their location and. How many times they've heard the message already Melbourne newspaper. The age has discovered the variable speed setting in pocket costs and written an article about is all March the twenty ninth we reported on YouTube seemingly allowing someone to upload other people's podcasts and put advertising on YouTube tells us that if the copyright owners of any podcast finds that their works are posted without permission. They can make a copy rights removal, request copyright, removals resulting strikes for the uploading channel. And if a channel has three strikes it'll be terminated anchor. Now lets you share anchor podcast episodes and profiles rights to a Snapchat story which will link back directly. So anyone who sees your story can immediately? Listen in their preferred podcast app. Meanwhile, podcast host pine cast has partnered with headliner to provide pine cast customers with one click access to create social videos directly within their platform radio. As Europe covers Tom Webster's recent appearance with another guy at the event in Lausanne in Switzerland. Shoutout live the UK's first women's podcast festival will be on may the eighteenth in shortage in London and short-form podcast platform. Since is running a podcast competition for students in our second. Mention of the New York foodstuff today winners get a pizza party for the whole class in podcasts. Today, we mentioned stupid genius with Emma Chamberlain anew show from YouTube who has more than fifteen million followers on social media.

Youtube NPR Dan Meisner Jimmy Emma Chamberlain Melbourne New York Spotify UK London Europe Snapchat Lausanne Switzerland Tom Webster
Spotify now #1 for podcasts in Spain, Indonesia and India

podnews

03:32 min | 2 years ago

Spotify now #1 for podcasts in Spain, Indonesia and India

"Spotify is continuing to grow. It's now the number one podcast player in India Spain and Indonesia report vox nest unsurprisingly says a different piece of research. Spotify users are far keener on podcasts. The news of Pandora. Some BBC podcasts are back in Google podcasts following a spat last week or search for BBC woman's hour. For example, finds the podcast within the app, but closer look reveals that the RSS feed and others like it is being republished by the BBC's advertising partner acoss, and the BBC's block is still in place. It's not clear whether this is a deliberate move. Now, the ability for anyone to copy RSS feeds and have their copies automatically show up in Google podcasts was mentioned to us by different public service broadcaster while we were at radio days Europe. Their concern was that spikes versions of RSS feeds with edited content. Could be made available bringing the broadcaster into disrepute or spreading fake news. We think they have a point is no, clear and obvious way. To know that that podcast is not coming directly from the BBC. In other news audio boom have posted record quarterly revenue four point six million US dollars. The company has also signed up a number of new shows and says that it's revenue per thousand listens is up sixty seven percent to twenty three dollars seventy seven. Ben cave has joined apple podcasts in a senior role and moves to California. He's worked for apple for eight years and was previously with production company. Something else formerly known as kimberlite as absorption podcast platform called blow promises to make it easy. Fuel fans to pay feel podcasts podcast Castro. Also announces a new personalization feature at eight o'clock Pacific this morning link in our show notes in our newsletter will. Work from then Paul Chater has announced Twenty-one data. Partnerships have podcast websites and apps using pod chaser. Created data services include radio public player. FM and pod news. Our editor James credit. That's me says pod news links to portray Zor from our podcast pages. Whenever we mentioned a podcast in our free daily newsletter. Poltrak have released some data about podcast categories, news and comedy are the fastest growing categories. According to the company important caveats. It's only relevant for the US and only relevant for those podcasts at measure through Padraig, but rain has analyzed the data revealing possibly served podcast categories. A textbook example of marketing podcast is James corden comments about chubby actors being typecast as funny friends rather than love interests made on the David Tennant podcasts from something else. The comments were widely reported in the UK, including ATV, the guardian the BBC the independent metro and many. More Tom Webster and another guy were interviewed after their session at radio days. You're willing to a video of that NPR is looking for a podcast audience strategist in Washington DC in the US and in podcasts, filling a void in podcasting and online culture, Derek manned, splaine's, it all contains a white man explaining things to people who aren't like him the white man in question is New York City based stand up comedian, Derek Humphry who's actually using this to understand other cultural groups, but don't let that get in the way.

BBC United States Spotify Google Apple Ben Cave Pandora James Credit Derek Humphry James Corden India Paul Chater David Tennant Indonesia Europe Tom Webster UK ZOR NPR
Patreon says Sword and Scale's Mike Boudet can stay

podnews

01:54 min | 2 years ago

Patreon says Sword and Scale's Mike Boudet can stay

"Least seventy five thousand dollars a month from patriot. And after a review patriot has decided that it's host Mike budet can remain on the platform in spite of his denigrating comments and social media, bullying we reported on Monday that wonder had sacked him from the network. He's also deleted all but sixty five of his tweets. More deletions from Twitter luminaries tone-deaf tweet about podcasts. Don't need ads which we also reported on Monday has finally been deleted tweet was in bad taste, the company admits we've taken it down. And we apologize to anyone. We offended the nine commandments. Have patriot. A new article from the Bello collective focuses on getting the most out of the crowd funding platform. My gallon has released the top podcasts for February the top three are unchanged. Ziprecruiter. Gyco. And indeed. Anchor has released a newly redesigned statistics dashboard, including a new metric estimated audience size as the average number of plays. Your episodes get within thirty days after publishing Pacific contents. Steve Pratt has interviewed Edison research is Tom Webster about the recent infinite. Dial data and pulled out ten big podcasting takeaways and in Brisbane in Queensland in Australia. Rainy Brisbane right now there's a workshop series for podcasting at the edge next to the Q three four hour workshops. We'll have you learning the ins and outs of recording editing hosting and distribution in podcasts today. Mcmillan's WTO is celebrating one thousand episodes unsubscribe is a new podcast that aims to help you unsubscribe from negatively, and we bumped into a podcast in our local coffee shop today, he had podcast stickers in blazoned over his laptop. And I think he's now got a pod news one two, and that's the latest. From our

Mike Budet Mcmillan Brisbane Twitter WTO Steve Pratt Bello Tom Webster Australia Edison Queensland Seventy Five Thousand Dollars Three Four Hour Thirty Days
Ron Burgundy podcast fails to hit the mark for iHeartRadio

podnews

03:30 min | 2 years ago

Ron Burgundy podcast fails to hit the mark for iHeartRadio

"It's the Ron burgundy podcast. Guess what? I got up gas. And you don't Poltrak have published the stats for February two thousand nineteen February included that the much height- Ron burgundy podcast which released its trail on February the first and launched on February eighth yet. I heart radio is figures will actually flat at five point two million downloads a day. Iheart remains the global leader for downloads. Well, NPR remains the US number one based on unique audience and has ever we need to remind you that Padre only measures some US based publishes and their methodology is both proprietary and OPEC. What's the secret to successful podcast advertising, US radio network? Westwood One says that communication is best quote when it's transparent, real direct and tells a story apply that to a podcast, add the company says and the audience will appreciate it. Listen calls itself. The only podcast app built. With multitasking and beauty in minds. The first version features unique gesture based navigation for on the go listening, including a queuing system, and it's available for IOS. Meanwhile, the Iowa's app for Stitcher has also had an update the guardians podcasts are the subject of coverage in digital including an estimate of the total size of the UK podcasting Avmark it from veteran at by a Howard Baram, the figure twenty five million pounds. That's thirty three million US dollars. Guardians daily podcast has eight people working on it. According to the article, meanwhile in the guardian itself, they cover have podcast sold out a critical look at the launch of luminary and similar services. The excellent article interviews, many excellent people who all say excellent things, especially the second person to get a quote. That's me. Edison research is Tom Webster writes about these significant new podcasting stat hiding in plain sight, it's a figure that's flat and you'll find a link to that in our show notes and in our newsletter bay. Based on recent conversations says Nick choir in this week's hot pod luminary has attracted a level of bile. I've never encountered before meanwhile, Pandora's executive creative director Lauren Nagel says that every brand needs to consider sound in a speech at south by south west. The I have published a list of direct brands to watch mcgettigan have examined the list and concluded that four out of ten of them. Have tried podcasting. The podcast at research company says that personal care products are most likely to have added podcasting to their marketing mix companies like our new favorite electric toothbrush company. Quip who joined us today as our newest supporter. They offer perfect oral care delivered available internationally as well. And there are get quip dot com podcast communities are all over the place. And they choose a bunch of different tools speaker looks at eleven of them and how they make their communities a success. We should have covered this story last week. But for the record Maryland's highest court has denied a new trial for Adnan Siad, the subject of cereal in a full three opinion and his job for you podcast audience producer for the economist newspaper in London in the UK. There's plenty more including Twitter's first podcast series. Two of a podcast about religion. A new true crime podcast with a retired cold case investigator, and you thirty part podcast from the BBC thirty animals that made us smarter you'll

United States Ron Burgundy UK NPR Iheart Poltrak Opec Twitter Pandora Mcgettigan Howard Baram Maryland Edison Research London BBC Adnan Siad Investigator Lauren Nagel
"tom webster" Discussed on podnews

podnews

02:03 min | 3 years ago

"tom webster" Discussed on podnews

"Has sent an Email to podcasters reminding them to ensure decent looking meta data. They particularly don't want spammy looking names or authors hand, no episode numbers in titles. These practices could result in your show being rejected or removed from apple podcasts. They warn. They have though unveiled mechanism to resubmit podcast feeds if required which looks this episode numbers are in use in podcast titles by Joe, Rogan, cereal or reply all our podcast pages. Will now tell you if you're being naughty like them with episode numbers in your titles. Just search your podcast and see what our system complains about pocket costs. Now has a skill for the Amazon. Alexa, smart speaker. The company is particularly proud of Alexa. Ask pocket costs to play my up next which plays what you're lost playing in the app and your list of upcoming podcasts. Google speaker. Have voice integration with Google podcasts. Of course. Hey, Google resume my podcast. We'll continue this sneak to whatever it was that. You are listening to on the app on your phone Google podcasts disappeared last week from Android auto. Then it reappeared nounce disappeared. Again. The good folk of read it and your editor. It's me aunt happy transistor podcast, host has published an article on how to make money from your podcast just in time for Bloomberg who asks everybody makes podcasts, but can anyone make them profitable, Tom Webster from Edison research appears on the latest episode of the spreaker live show talking about the upcoming infinite dial data release and a free webinar, you'll find a link to take part in our show notes, and in our newsletter and pod chaser has interviewed Dan Carlin in our newsletter. Today, we talk about welcome today. One. It's a brand new podcast with stories of regional entrepreneurs and startups from across Australia,

Google Alexa Apple Dan Carlin Amazon Australia editor Joe Rogan Bloomberg Tom Webster Edison
Apple threat: no episode numbers in your podcast titles, or else

podnews

01:56 min | 3 years ago

Apple threat: no episode numbers in your podcast titles, or else

"Has sent an Email to podcasters reminding them to ensure decent looking meta data. They particularly don't want spammy looking names or authors hand, no episode numbers in titles. These practices could result in your show being rejected or removed from apple podcasts. They warn. They have though unveiled mechanism to resubmit podcast feeds if required which looks this episode numbers are in use in podcast titles by Joe, Rogan, cereal or reply all our podcast pages. Will now tell you if you're being naughty like them with episode numbers in your titles. Just search your podcast and see what our system complains about pocket costs. Now has a skill for the Amazon. Alexa, smart speaker. The company is particularly proud of Alexa. Ask pocket costs to play my up next which plays what you're lost playing in the app and your list of upcoming podcasts. Google speaker. Have voice integration with Google podcasts. Of course. Hey, Google resume my podcast. We'll continue this sneak to whatever it was that. You are listening to on the app on your phone Google podcasts disappeared last week from Android auto. Then it reappeared nounce disappeared. Again. The good folk of read it and your editor. It's me aunt happy transistor podcast, host has published an article on how to make money from your podcast just in time for Bloomberg who asks everybody makes podcasts, but can anyone make them profitable, Tom Webster from Edison research appears on the latest episode of the spreaker live show talking about the upcoming infinite dial data release and a free webinar, you'll find a link to take part in our show notes, and in our newsletter and pod chaser has interviewed Dan Carlin in our newsletter. Today, we talk about welcome today. One. It's a brand new podcast with stories of regional entrepreneurs and startups from across Australia,

Google Alexa Apple Dan Carlin Amazon Bloomberg Tom Webster Australia Editor JOE Rogan Edison
Pandora launches Stories and ART19s raid on Stitcher

podnews

02:50 min | 3 years ago

Pandora launches Stories and ART19s raid on Stitcher

"Is launching Pandora's stories that combines music and the spoken word in quotes new format. According to tech crunch, the format is playing music and talking in between a bit like music radio podcast host art nineteen has highest to executives from stitchers part of it expansion plan. Corey Kalisa is the company's new CEO and lex Friedman is joining as chief revenue officer, the company is planning new advertising products. Cadence thirteen is switching to megaphone by panoply. They previously used nineteen to host their podcasts in hard knick coir suspects. This is a sign of a hosting shakeup to come at event in Amsterdam in the Netherlands, which therefore I will pronounce entirely wrong. The Ozark festival on the twenty ninth to the thirty first of March speakers include Scott carrier, home of the brave and this American life and Chen, Jerry, I come in yorker from uncivil and seeing white there's an. Industry day as well. Google assistance voices are getting an upgrade in most countries. You can find out more on the Google developer website. Here's what they currently sound like aspects of the sublime in English poetry and painting seventeen seventy to eighteen fifty on. Here's what they're going to sound like aspects of the sublime in English poetry and -taining seventeen seventy to eighteen fifty Edison research has given a sneak preview of one slide of the infamous dial data released next week this year, they say for the first time ever half the population is using YouTube as a music service every week you can register for the free webinar. There's a link in our show notes and in our newsletter. Today audio boom has raised a further one and a half million pounds. That's two million US dollars in funding. Six hundred thousand pounds of this is from Nick candies. Candy ventures, which controls nineteen point five percent of the company. The money will be used for new content. Acquisitions if you have a desperate need to watch. Abkhaz companies pitch. Those shows to advertise. You can watch the videos from last week's winter podcast up front. Sessions registration is free. And there's also a keynote from Tom Webster in there as well. And the crossover media group is now representing Dr Laura's call of the day. The company has announced talk to Laura slush, injure is a US talk show host. And this podcast is already downloaded more than two million times a month in our newsletter. And in our show notes. We mentioned four new podcasts to tell you about including this one. Hello. And welcome to you. How to be less awkward? I'm your host Laura Murli Lorimer sits down with a guest generally, fellow comedian to reveal the most awkward encounters at its back for a new series. The description tells us, it's cringe-worthy, heartwarming and hilarious.

Google United States Laura Murli Lorimer Dr Laura Laura Slush Corey Kalisa Pandora Chief Revenue Officer Lex Friedman Scott Carrier Youtube Nick Candies Amsterdam CEO Candy Ventures Advertising Products Tom Webster Netherlands Developer Chen
RAIN Podcast Business Summit is next week

podnews

02:16 min | 3 years ago

RAIN Podcast Business Summit is next week

"The rain podcast business summit is next Tuesday in New York in the US focusing on unlocking the podcast mainstream. There are great speakers including Google's Zach Renault. We dean NPR's Joel Zukerman. And Edison research is Tom Webster will be there. And you can be too. We give you a pod news exclusive link to get fifty percent off the ticket price in our show notes and in our newsletter. Spotify once a senior development executive to oversee our exclusive content strategy they say for the sports category. Dr Phil wants to produce a true crime podcast. He's already producing fill in the blanks and apparently apple flew some of its staff in to help his team launch. It wondering has launched wondering plus promising early access ad free listening and exclusive content for five dollars a month. Seth Godin lists five reasons you might want to. To start a podcast. Interestingly none of the reasons or anything to do with the listener IVA cts, a Spanish podcast host has managed to temporarily. Extend a license it has with the Spanish music industry to let you use commercial music on their podcasts. As we go to press global, the largest commercial radio company in the UK have announced plans to make over one hundred radio presenters redundant by networking breakfast shows across the country and some drive shows to Marco Armand has accused NPR of being quote empty and naive about the aims of their Bryant podcast analytics program and claimed it's all about ad tracking. And Joan Warner commercial radio. Australia's CEO has responded to our editors comments yesterday. They mine are submission. She says does not propose restricted access to podcasts podcasting has grown and thrived because of access via a multitude of third party podcast. Apps this quote directly contradicts her quote, which we published yesterday in our newsletter. And in our show notes, we publish three podcasts, including should this exist scam while and pod runner who workout music podcasts. Celebrating thirteen years as a podcast this week.

Dr Phil Dean Npr Seth Godin Zach Renault Google Joel Zukerman United States Joan Warner New York NPR Spotify Tom Webster Edison Marco Armand Apple Australia Executive CEO UK Thirteen Years
Google Podcasts creator program bootcamp starts; and monetisation tips

podnews

01:49 min | 3 years ago

Google Podcasts creator program bootcamp starts; and monetisation tips

"Creator program has kicked off the participants or working together for the next twenty weeks. I'm eight twenty three thousand dollars from my podcast in two thousand eighteen says a podcast producer. He gives us plenty of tips. Learnt along the way, you'll find that linked from the show notes and from our newsletter the exclusive trial for fortunately within the BBC. Sounds app appears to have ended our podcast pages have had a tweak. We now list pod, chaser, creators and show. Spot lines for the podcast chart information that we list from chart oval. So, you know, whether a podcast is growing or falling and addition of sharable podcast. That's just come out features Edison research is Tom Webster. He's known by many as the host of infinite. Dial and a great public speaker is interviewed in a show entitled inside the world of data driven marketing, and you can sign up for the infinite dial twenty nineteen webcast reveal for free. It's on much the sixth. Dan, Le Fevre writes, an article asking is discover ability an issue in podcasting. And he answers it by saying, yes, he s it is Spotify bought Gimblett an anchor last week. Steven Goldstein says this is the first full vertical integration in podcasting and M G Ziegler who is general partner at the company, formerly known as Google ventures is apparently known as GV these days. Anyway, he writes about the anchor deal as well GV invested in anchor and siegler also personally invested in Gimblett come over here with your money, and gee, siegler and a programming note last week, quite mentally exhausting. What we've the Gimblett Anki fine news and a set of big news stories breaking in another business world that I inhabit and some travel. My Email inbox is a swamp of unread urgent Email as a result. I'll tackle it tomorrow. And that's the latest from our

Gimblett Anki Tom Webster Gimblett Le Fevre Siegler G Ziegler Steven Goldstein Producer BBC Google Spotify DAN General Partner GEE Eight Twenty Three Thousand Do Twenty Weeks
"tom webster" Discussed on podnews

podnews

02:06 min | 3 years ago

"tom webster" Discussed on podnews

"Research is Tom Webster has written a guide to advertising that works in podcasting based on dozens of effectiveness surveys for advertisers and podcast networks at the company's done. Snapping a radio spot into a podcast brings no particular benefit to an advertiser. He writes, a may even harm the podcast this week national tiles have a beautiful range of polish porcelain floor tiles slash prior plot thirty percent and more quite enough of that. Thank you patriot has announced it has three million creators and predicts that it'll pay half a billion dollars to creators in two thousand nineteen alone. And yes, you can supporters using patriots to pod news dot net slash support story board an app that allows companies teams and organizations to use the power of podcasting just for their internal audiences. His now in Beata this note suppo- cast directory has launched another experimental product. Listen, explorer, which gives you sim. Podcasts to those that you enter dot newspaper of record an RC Handelsblad is to start a new daily podcast in mid March. Dan, Meisner discusses how to make amazing podcast art work today. Eric will force the co founder and chief product officer of soundcloud surface, many podcast has used as a host is stepping down. This was not an easy decision to make. He says the company lost Alex Leong, the other co founder as CEO back in July two thousand seventeen something else. A UK audio production company has a new US head of content. Tom Kohnic will be based in New York target sports sales company that represents Google play music and audio boom. Among others has appointed Mark Kates. As sales director for their Toronto Canada office and an event for you. The honor fast, February twenty eighth to March third in Brooklyn in New York, exploring, storytelling and creativity in sound

Tom Webster New York co founder Eric Edison research Mark Kates Tom Kohnic Alex Leong sales director UK US Google chief product officer Brooklyn Dan Toronto Meisner CEO
Patreon is on track to pay a cool $500M to its creators in 2019

podnews

01:57 min | 3 years ago

Patreon is on track to pay a cool $500M to its creators in 2019

"Research is Tom Webster has written a guide to advertising that works in podcasting based on dozens of effectiveness surveys for advertisers and podcast networks at the company's done. Snapping a radio spot into a podcast brings no particular benefit to an advertiser. He writes, a may even harm the podcast this week national tiles have a beautiful range of polish porcelain floor tiles slash prior plot thirty percent and more quite enough of that. Thank you patriot has announced it has three million creators and predicts that it'll pay half a billion dollars to creators in two thousand nineteen alone. And yes, you can supporters using patriots to pod news dot net slash support story board an app that allows companies teams and organizations to use the power of podcasting just for their internal audiences. His now in Beata this note suppo- cast directory has launched another experimental product. Listen, explorer, which gives you sim. Podcasts to those that you enter dot newspaper of record an RC Handelsblad is to start a new daily podcast in mid March. Dan, Meisner discusses how to make amazing podcast art work today. Eric will force the co founder and chief product officer of soundcloud surface, many podcast has used as a host is stepping down. This was not an easy decision to make. He says the company lost Alex Leong, the other co founder as CEO back in July two thousand seventeen something else. A UK audio production company has a new US head of content. Tom Kohnic will be based in New York target sports sales company that represents Google play music and audio boom. Among others has appointed Mark Kates. As sales director for their Toronto Canada office and an event for you. The honor fast, February twenty eighth to March third in Brooklyn in New York, exploring, storytelling and creativity in sound

Tom Webster New York Co Founder Eric Mark Kates Tom Kohnic Sales Director Alex Leong Google Toronto Chief Product Officer United States UK Brooklyn DAN Meisner Canada CEO
"tom webster" Discussed on Shareable

Shareable

04:16 min | 3 years ago

"tom webster" Discussed on Shareable

"Sometimes well, there's some of that is the is the inventory dictating the system more than the system, dictating the inventory, we are starting to get some really top quality, well produced short form content things up. I and in the daily today explained to see a of a gusher of that over the next couple of years is there's a place for that happens to be that a lot of the early great podcasts a lot of done on public media. For instance, they they sort of have those storytelling chops, and they're they're good long form content makers. But we're gonna see a lot more short form content for sure atlas. TV show or movie, everyone should watch. TV show or movie that everyone should watch. I am a. I'm gonna go a few years back here because I don't think this got enough enough credit for how great a great. It really was. It was a series called justified on FX, and it is great American epic, Justin Timberlake, isn't it is not the one with Justin Timberlake, or if it is. He got shot in the first episode, which is another reason to watch it. Getting no, it's it's a it's a great American epic. It lasted seven seasons. Timothy Allah is the star. He was in deadwood. Some other fantastic. Actor one of the best villains. TV history Boyd Crowder played by Walton Goggin who's a phenomenal actor cannot recommend it highly enough and there's every season as the sort of a new guest star villain in. It of note. San Elliott was in the last season at it's just the writing the dialogue. It's it's it's almost without equal on. Passion has inspired me to look into it. Yeah. Give it a try. Last few one application, someone should go. Download today. Desktop mobile. Doesn't matter I could not apply to everybody. But I probably couldn't function without trip. Pro. I use trip at pro every day. I use Evernote a lot too but trip pro traveled hundred sixty five days last year and without trip. Pro I be curled up in a fetal position in. Schenectady New York somewhere unable to get home. All right. We'll look into it. What's the big lesson? You wish you learned earlier in your career? Lesson. I wish I learned earlier in my career. I made I made some mistakes early early in my career, not understanding how how teams fit together, and I was a I was very, you know, a as a younger professional advanced pretty far pretty quickly. I was a little precocious thought that I was smarter. I think than some of the other people on on the teams that I worked with and I didn't know what I didn't know, especially in terms of how humans interact, and you know, there was one person who is actually that. I worked with who was was my superior. And I just couldn't understand like how he was able to get all of all of the work that he was able to get for us because he brought in a lot of jobs, and like this got really doesn't understand what we do. Then I just realized that he had access to another language that I didn't yet know how to speak, and I was too quick early in my career not to understand. What I didn't know. I think and so I think I probably would have spoken less earlier in my career had all that figured out. Yeah. That's a good one. All right less to is. What's the most important skill the future? Most important skill of the future. I'm gonna I'm gonna give an answer here that I know that my wife Tamsin would agree with is is no how to make something by hand. Interesting. The trains trains are never going to go away. Yeah. Okay. Interesting and final thing. What is one thing? One thing. Only that everyone listening to this episode should go and do today. Ooh. That's a good one one thing that everyone listening to this episode should go and do today..

Justin Timberlake Timothy Allah Boyd Crowder Evernote San Elliott Schenectady Walton Goggin Tamsin New York hundred sixty five days
"tom webster" Discussed on Shareable

Shareable

02:05 min | 3 years ago

"tom webster" Discussed on Shareable

"Listen to there's a a label music label in London called engine, and they put out a couple of music Fahd casts every week of mostly stuff on their label. I love that stuff. Listen to it all the time. Anna, and I listened to a lot of the most popular podcasts. Because a I have to keep up on the on the industry and be a lot of as I said are my clients. I think one has done some really good work though. Good. It's and out give a shout out to my friend. Mark Ramsey who's done podcast for them on on jaws. And on the exorcist somebody told me about the jaws said it was all set. It's almost very psycho. And they're they're a they're really really good marks. Very compelling storyteller. And be another friend of mine. Jeff Schmidt does the sound design and the sound design is magnificent on those on those podcasts incredibly well. Then very cool. Well, I'm gonna give you on just to if you haven't heard, but I'd be curious to like, I think you'd probably feel day looking at the data that comes out of it. But Dan carlin's hardcore history. Yeah. I love that. That's an doesn't do that many of them, which is understandable. Because. Like seven hours long other so long, but I just I love them because they also. They can found aggregate data. There was a particularly not very bright piece of data put out a while back that looked at the average listening session. I think on Stitcher maybe and and that it was twenty two minutes. And then people started to conclude that a podcast twenty two minutes long, while a listening session should not determine how long your podcast is a B. It's an average that I guarantee you that twenty two minutes is made up of a bunch of people that say ten and a bunch of people that say two hours, and then there's hardcore history, and it's one of the most popular podcasts at its, you know, and it's hours and hours and hours long. So most of my favorite ones are at least forty five minutes in most of the ones that I really really listen to our over an hour and a half or two hours..

Dan carlin Fahd Mark Ramsey Jeff Schmidt London Anna twenty two minutes two hours forty five minutes seven hours
"tom webster" Discussed on Shareable

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03:57 min | 3 years ago

"tom webster" Discussed on Shareable

"It is the better it is. Because everything contributes something. And the more things you leave out the more, false positives. You'll get for the things that you left in. So you wanna try to come up with as many variables as you can. But that's it in a nutshell. That's fascinating. And thank you. Because sure thing I never understood. And then there's a second thing never understood probably laugh this too. But what what does what is a pivot table? What is it? Do. Why do I need to pivot table? What is it? Yeah. So vivid tables? You know, any any piece of data is if you do a survey, right? And I've asked forty questions. I can spit out a report of the total sample and how to answer each of those forty questions, but that's not where the real insight comes in a piece of data like that a survey is is three dimensional construct. And I can look at any question in there by the results of any other question. Sometimes that's a simple as tell me how appeal for this brand looked male versus female. But sometimes it could be tell me how satisfaction with with this brand differed amongst. People who watch this show more or watch the show less, right? Any piece of data can interact with any other piece of data and pivot tables. Just help you spin the data around a look at it that way much more quickly because honestly the process of getting insight from a survey as this is my you know, week to week. I this is one of the biggest parts of my job is either to design something to answer a question, or once I've got the data back to make sense of it. And just looking at you know, demographics is not going to make sense of it. The insights are going to come when you look at maybe something you didn't think about that. So there's a lot of trial and error is no automated process to generate actual insight from from data. There's just a lot of trial and in and and you know, an example, I'll give. The last smart audio report that we did with NPR. We looked smart speaker owners, and you know, the results by the total sample were interesting. There was some great sort of summary and survey corps stay in there. But it wasn't until just through sort of trial and error. And you know, I would say something very souped up and sophisticated in terms of pivot tables, kind of higher horsepower tools that we have a pivoting around and looking at how long people had owned. They're smart speakers and versus what they're doing with them. And we got this incredibly complex picture of two very different groups of people. We have the the real early adopters who've had them for two years, and they bought them for smart, home technology. They bought them, you know, to wire up their lights and open their garage doors and things like that. Whereas the people who just bought them recently are much more likely to say, you know, I'm I'm using them to to to listen to music. Yes. But also just to you know, tell jokes. Get the weather much more utilitarian uses the kind of early adopters, and you don't sort of find that kind of thing out unless you spend every question around every possible way, you can see what's interesting, and so a pivot tables just a way to that cuts. So interesting, I'm so glad that you broke down for me because that either, and you know, what's really cool about that. Is that this next little final new? We have a hard stop coming up soon. And this kind of final section of my podcast is where I asked people for what I call cheryl's, and their these little individual questions of things that we would share with other people such as books, you should read or podcast and things like that. So what school is I know that I can make a podcast out of that not about a pivot table out of that excited to do that one. Now, they know what it is. Now, just everyone how to do it. Mid have to have a follow up private episode with you to learn how to do it. But so I'm gonna get a bunch of rapid fire questions..

NPR cheryl two years
"tom webster" Discussed on Shareable

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03:34 min | 3 years ago

"tom webster" Discussed on Shareable

"And all that. So about three months ago, I got an Email from them and said, hey, would you be interested in being a sweet green insider in other words, would you be willing to regularly answer questions about sweet green in your experience there? But here's what they did. They sent once a month for three months, they automatically put into my sweet green account enough money to cover a single sweet green bowl. And what they did was. They said go in buy something with this. And then after you do please fill out this five ten minutes survey on the food in your experience with it. And to me that was completely worthwhile. Because it was doing something I was going to do. Anyway, it gave them an army. I'm sure of secret shoppers and for for what? I mean, essentially they gave away three bowls. And that's what it was. I just thought that was a brilliant way to do it. Oh that is broin. There's so many places that they can do that for me, and I would happily play happily totally no special guest star. That's awesome. We may want to invite her back at the end of the podcast because there's another segment that I'm sure it would be good to get to answers for the price of one before. I get to that. I was hoping that you could actually answer two questions for me that make me feel stupid. And maybe since you're so good at explaining things. You can help me not feel stupid because I'm sure I'm not the only one the first is what the heck is regression analysis. What is it? Why do people keep talking about it? I want to think that I understand how to and then people say regression analysis, and then I'm all like, I don't know anything. So regression analysis regression analysis one one for the people's this is for the people. Thank you is regression analysis is really simple. You take variable but say sales, and it's you know, some kind of numeric variable. And then you look at all the other variables that contribute to it. Let's say traffic banquets. Yeah. Weather temperature. The employees who work there. Right. And and you just you have all of these samples of data. Right. If it's sales. Maybe it's maybe put a thousand days worth of register tape in there or something like that. And you have all of these variables. It's essentially just math. That tells you how much the variants in each of those other variables in tribute to the variance of the thing that you're measuring. So when you do a regression analysis, it will it will come back, and it will say if you're measuring sales. You know, a a two degree rise in temperature contributed X amount to two dollar rise in sales. You know, the time of day contributed this amount to it. Then you'll also get a measure of how of how good the regression was that it was it neat and easy all seem to fit or is it kind of sloppy and not all the variances easily explainable by the variables. There's no such thing as a perfect progression. Right. There's all kinds of this just chance. There's just dumb luck that that that plays into things. But when you do a regression analysis of, you know, twenty different variables against another variable. You see which variables are driving more. And it's always a complex answer every variables contributing something. But you're seeing the ones that really kind of move the needle more than the others. And how much a raise in temperature actually drives, you know, allergy medicine sales or something like that. So the the more variables you put into a regression analysis, the more complicated..

three months five ten minutes thousand days two degree two dollar
"tom webster" Discussed on Shareable

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03:59 min | 3 years ago

"tom webster" Discussed on Shareable

"That they don't even tell you. How many people are listening to each station? They just give subscribers, you know, you've got all of these different forms of of audio online and offline and so again, we came up with a brute force approach to it where we just recruit thousands and thousands of people to to record what they're doing on a given day online or offline into a diary and tell us in fifteen minute increments. Basically what they listen to what the vice what kind of content. It was. We just throw a lots of lots and lots of bodies at it. And you know, it's out when you do that. And you can amortize that over a few clients it makes it makes perfect sense to do. And it's become a real rock-solid product forest, but but it really is just knuckling down doing the work of getting to the right APL and asking them, the right questions are these generally volunteers these paid. I've heard you know, there's one that I am I was reading that boat from poop to to goal. They were talking about standing. They wanted to talk to just stood outside of college. Campuses offered like a five dollar Starbucks gift card for like five or ten minutes of answering questions is is that kind of standard practice is that potentially taint the data were what's kind of best practice around that? There's no evidence that attains the data. And in fact, it's just required to if you're going to if you're going to reach certain people, it's just required. Right. If I if I want to do a focus group with doctors. I can't give them a five dollar Starbucks gift card. I have to give them two hundred and fifty dollars. You know? I mean, I that's just the way it is. If you want to get if you want to get the right people. There's no evidence that attains the data whatsoever. In fact, there's evidence that if you don't do it. You're you're non response bias is potentially huge. But if you're, you know, sometimes that doesn't always make sense for a company, but something always makes sense in terms of compensation. Right. If you're if you're a B two B company, and you're trying to find insights with a very specific kind of audience, and you need them. You need some decent compliance rate to a survey in order for it to make sense. You've got to make it worth people's while. You can't just you know, one thing I cannot stand is when a company sends me a twenty minute survey. And they're basically it just says we'd really appreciate it. We'll how how would you really appreciate it. And there's all kinds of ways to do it. Right. There's all kinds of ways to do it. There's. A doesn't just have to be sent me. A check. It could be early access to something cool could be a gated piece of content. It could be a donation to a charity. That means something to you. There's all kinds of ways to provide value for people that are on brand. Right. I remember when I when I bought. The bought my wife or wedding ring. I bought it at syfy. And so I got registered Tiffany, basically. And a week later. I got a twenty minute survey. And we'd really appreciate it. Now is off brand for for Tiffany to. You know, give me a ten percent discount something for for taking the survey that's kind of off brand for Tiffany. I get it. But there's all kinds of ways to make it worthwhile. If I've just gone in and spend thousands of dollars on a ring. Maybe I'm not gonna take your survey. But if you tell me if I take it that you'll make a donation to something that's on brand. Right. You can do it. And you know, I forget this story, but temps in just stuck a notepad in front of me that said sweet green. You wanna tell the story? Would you like a special guest? Oh, absolutely. I would love special. You're going to get you're going to get a special guests. This is my brilliant wife temps at Webster who got some communication from sweet green. And now you're like, you're a sweet green market researcher. The well. Yes, then and not really even in intentionally. So what? Is that I am a pretty heavy user of sweet green, which is a maker of bowls and salads various large cities here in the United States of America. And because I use the app to pay they knew me, they knew my Email address..

Tiffany Starbucks United States researcher Webster America twenty minute five dollar fifteen minute fifty dollars ten minutes ten percent
"tom webster" Discussed on Shareable

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02:14 min | 3 years ago

"tom webster" Discussed on Shareable

"Ad stats on. I'm sure you saw. But Facebook just came out and said that their video metrics were off by base. One hundred fifty percent other studies showed up to nine hundred percent. So you've got this whole thing where even the system itself may not be reliable. How much is that impacting our ability to use data to make smart decisions? Because to me it sounds like if you can't trust. Generally speaking, the stats data that you're getting for one reason or another you know, how much can we use those to make actual business decisions? I'm gonna make a fairly strong statement here. But believe me, it's it's one that I think I've been vindicated on from what I initially made it. I don't I don't use social media data for anything quantitative at do. Not rely on social media data whatsoever. The only thing I would ever look at social media data data for is a might mind. Text dec- the to see what language is being used to describe a thing. Right. I might get language and ideas from it, but it is not in any way, shape or form quantitatively reliable. And you know, the example I like to use his sentiment analysis. Sentiment analysis terrible. It's I always loved that. When it first came out like like, not I but like when I first saw back in two thousand nine two thousand ten and they would say, oh, it has an enormous margin of EROs. Once the point. Then the exactly what's the point in the issue is they'll come out, and they'll say that, you know, it's it's correct for x percent of positives and X percent of negatives. What they don't say are how many samples that they just take a whiff on the just say it's neutral when it's not. That's the it's terrible. There's there's nothing reliable that I've seen out there. And I'm sorry sentiment. Analysis software providers, I once wrote a blog post on the foolproof method of sentiment analysis, and that is to take two thousand randomly sampled pieces of data and get a pencil. It'll take a couple of hours. There's no reason to take the census of every scrap of your data, which is what these automated sentiment analysis software. Does there's no need to do that sampling works as you mentioned at at the beginning, you you don't need to drink all the soup to know..

Facebook One hundred fifty percent nine hundred percent
"tom webster" Discussed on Shareable

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03:35 min | 3 years ago

"tom webster" Discussed on Shareable

"There was how I reported the data. I can't say sixty five percent of marketers say sixty five percent of the people who took this survey on Twitter, but I can't project that to marketers when we do studies like our annual infantile study that is legitimately projectable study. We are we are conducting that study to the highest research standards possible, it's hideously expensive to do just so that we can say twelve percent of Americans to this or twenty four percent of Americans do that. We know how difficult it is to be able to make that kind of claim. But but the fault in in most of the research that we see is again, it's not in the study itself because most studies have some value if you know exactly who was asked and how you can put it into context. And I'll give you an example. There's a we do a series of research studies couple times a year with NPR. Partnership with NPR, call the smart audio report. And it's, you know, it's a basic basically regular check in on the burgeoning smart speaker category, voice assistance, and how they're changing human behavior changing media consumption, and so on and as a part of that we actually just just this week gut data back from a survey that we did between Christmas and New Year's defined out. How many people got a new smart speaker under their Christmas tree or minora or pagan present poll wherever they collect their goods. So that we could come up with credible sort of holiday estimate for that kind of thing. And that number is gonna come out very soon. I I can't reveal it yet. But we saw a piece of data a few months ago that adobe had put out and they claim that about a third of America had one of these devices and that just smelled completely wrong. It's melts. It's way. Right. Just smell completely wrong. And you know, it's you can sort of smell when you've been working with this stuff as long as as we have you can smell it in a heartbeat. We just went that's wrong. And and hear the things that that we look for that. We see first of all it was done online. And if you do a survey online, you're obviously, excluding the percentage of people that don't have internet access, and that's that's a little over ten percent, by the way, so already you've got a problem. The second issue with doing an online study. And again, we know this from just years of experience doing them. And we do plenty of them is that they also dramatically under represent light internet users is about a third of the country says that they use the internet less than an hour at day, those people don't take surveys. So they're they're very underrepresented in survey. So already you're talking about forty percent of the population not being represented in this online survey. What's left are the people who use gadgets a lot? That's. Why that number so high right? So we understand why it's that high, and we can calibrate it. So when we and also, you know when? There are a lot of entities that will let you take surveys and get paid for them and things like that. And people will in an efforts to get you know to finish more of them quicker and get paid at cetera. They'll they'll do what we call straight lining them. Which is they're just ticking off random answers as fast as they can while we highly stays in our questionnaire. So that we can spot that. So this all kinds of things that we do to make an internet survey waited and calibrated and look, right..

NPR Twitter adobe America sixty five percent twenty four percent twelve percent forty percent ten percent
"tom webster" Discussed on Shareable

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04:24 min | 3 years ago

"tom webster" Discussed on Shareable

"But you know, the real the real key is are you talking to the right people? If I'm if I want to answer questions about property owners in in northeast, Philadelphia. I'm not gonna go on Twitter and get the right answers. I need to knock on some doors. You know, we do all kinds of research at Edison. And I have to tell you that evolves. You know? Yes it evolves. Focus groups. Yes. It involves quantitative studies both online and offline but in some places where we do research. We do a lot of research in the Middle East, for instance, it's knocking on doors where the sole providers of exit polling data during elections in primaries and caucuses caucus. Why? I don't know what the burrowed with an ice. Qac six. No, that's that your tailbone. To to the national election pool, and that involves thousands of human beings with clipboards stationed outside of precinct. So, you know, the big question here is are you are you asking the right questions? Do you have the right tool for the job? And are you in fact, talking to the right people in the scenario that you outlined you're looking for a very specific audience. That's not the kind of audience I'm going to be able to just fire up something on survey monkey and reach. Now, you know, if you wanted an audience of lawyers can get you that if you wanted an audience CMO's, I can get you that if you want an audience of property owners in, you know, a that meet certain criteria in northeastern filled northeastern Philadelphia start inviting them to lunch. You know, there's or find a place where they're going to congregate. One of I guess our secret weapons mentioned our exit polling is that we do exit polling for a variety of non political things as well. And if you're trying to reach a an audience of people who do procurement for construction companies that's not an easy dial as we would say my business, but if there's a conference that they all go to will exit poll that we can actually get them at the events. So there's a variety of ways to do it and often when I talk in front of audiences about the approaches that we use which usually mix of qualitative, and quantitative that's like to work, and I'll I'll walk somebody through a process of solving a problem like this invariably, someone will raise their hand and say, well, no one's going to do all that. And my favorite smartest answer is. You're right only the very best companies to. Oh, wow. Right. Sing burn. Yeah. That's that's fierce. That's real fierce. So does this mean that so much of the data that we're looking at is very likely tainted because I mean, we're talking about two pretty hard bullseyes to hit their and framing the Brickley where you could potentially sway the answers based on how it's written or potentially approaching group. That's not the right group. Thereby you're getting junk data. So how much of the stuff that's out? There is even accurate enough for us to put our faith in. But not a lot. I mean, first of all if a now, we do a lot of research on behalf of companies and those companies sometimes publish that data, right? A we are. We are never you'll never see our name on something that we did not that. We did not approve right? It's you know, if someone as us to conduct a study, my first response to them as always you. Sure, you sure you're going to be happy with the answer because it may not we may not come back with the answer you want, and we're not going to change that answer. You know, if if you come to us wanting to find out how great your baby is you have to be prepared that we might come back and say your baby's ugly and not everybody is willing to do that. So you there has to be an honest inquiry. But you know, the fact that a company sponsored a piece of data doesn't doesn't make that data wrong. And really most things that you see have foul you very few studies. I think are terrible. They're just reported wrong. You know, if I were to put a a link to an online survey on Twitter and say, hey, take my marketing study, and I got the answers back. And I reported it, you know, sixty five percent of marketers said this what I got wrong..

Twitter Philadelphia Middle East Edison Brickley sixty five percent
"tom webster" Discussed on Shareable

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04:03 min | 3 years ago

"tom webster" Discussed on Shareable

"To use an example that we've had recently actually were trying to reach. Property owners and property managers of a one spaces in the northeast, and we wanna know if they need this product that we have to offer. That's just kind of a starting point. I guess walk me through what the question you would ask me next where would next where would my next starting point be? How would I go about even finding these people finding out? What's interesting to them who they are demographics time of day networks like where do I that? While I the first thing I would really start with is. Know, what's what's really the problem? You're trying to solve. I mean, there are there are three basic kinds of of research, and I'm not talking about qualitative and quantitative because that that comes later, but there's sort of three basic questions that that I can answer for client. The first one is how am I doing? And that's you know, that's that's kind of comparative research. That's where I'm going to look at the entire landscape, and I'm gonna see your place in the world. And I'm going to see how your competitor's doing on on whatever measures that that we think are key performance indicators. But how am I doing? The second type of research that I can you know, the kind of question I can answer for someone is is ocean. What do I do? Now. Right scenario happen. Well, that's I mean, that's a fairly common research scenario. I've lost market share. I've got a failing products. I'm losing audience. And so the the basic question I'm trying to answer there is you know, at that point. It's putting a fires right? It's research designed to put out fires research designed to stop a slide to to regain sales figure out what the problem is. And then the third kind of research that I can do answers the basic question. What could we do next? And that's really kind of you know, blue ocean research in new product developments developing new programming for an audience something that hasn't been done before. And you know, for that kind of research, I'm I'm really going to look at people's motivations. And why do the things they do and try to get them to answer questions that that are not necessarily straightforward questions, but will reveal something about about the human condition. That is is is a pain point solve. Got it. Okay. So let me dig a little bit deeper and ask you kind of the where the rubber meets the road. Because my I thought you know, what let's say, let's take the first one, you know, how doing right like, so that's the basic my first thought goes to. Okay. Well, I could run searches on Twitter. Maybe use some social listening technology. I could probably send out a few surveys to existing clients. Maybe I could run a I can run a Google survey to a group as closely resembled to my audience as possible innocence questions about it. But that's about where from focus groups and things like that that's about where I kind of cap out on. How do I find out? This information. Well, I mean, the the I hate to disappoint you here. But that's you know, that's about all there is the the the issue, really helpful. That's not disappointed at all like the freedom. The issue is is how well it's done. And you know, one of the things that and this is a this is just a minor rant here. Everybody, you know, it's kind of that. Dunning Kruger friendship. Will you know? Eighty percent of us think we're above average. Most people think they can write good questions, and it's actually a real art. It's I've I've written my fair share of bad ones over my career. And I'm lucky that we have this amazingly competent staff at Edison that that hones everything to a a finely polished, Jim by the time it gets to a Finnish questionnaire exit writing a good question air is difficult. It's a it's it's an art and a science..

Dunning Kruger Twitter Google Edison Jim Eighty percent
"tom webster" Discussed on Shareable

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02:58 min | 3 years ago

"tom webster" Discussed on Shareable

"But I've always. Thought that the money right now, given all of the data. That's being created the big day. That's utter is in analysis juicy that has having kind of a short half life before that gets taken over by the robots. In that context. Yes. I do. I think a lot of that is rapidly becoming automated, even as we speak, even my own job has, you know, a lot of the things in the in the processes that we do to produce the research that we produce you know, that's over the years, we've gotten more and more tools that that make it sort of easier faster better. But that just means I I now have more time to spend on on insights. And that's that's where I would tell someone to to really spend their time, as you know, the the, yeah, there's a sort of hygienic level of of quantitative analysis that you have to be able to do, and I think that's incumbent on any marketer today. But if you don't understand the context of number and what what its place in the universe's. I think is is the message there, and I appreciate what you said about how I like to point out. The number often doesn't mean what you think it means and one of the one of the ways where that often manifested. Itself is when I present something, and there's some small number on there. You know, like three percent of Americans do this or four percent of Americans do that. That's still like, you know, ten eleven million people that ain't nothin. And so I never liked to use words like only when I described numbers on a slide or numbers on a in a presentation because that's kind of judgment call right? Like it should have been higher. You don't know that? And so I I've always tried to to to bring insight, but not not judgment. I guess to what it is that we produce in present. Yeah. I really appreciate that. Because I deal in a lot of social media advertising metrics, and we'll get into some clients smaller budgets, others with larger budgets, and we'll look at like video watched through metric and you'll see the differences like twenty two percent twenty four percent. And like two percent is not something. Most of our clients would obsess about like, I always obsessing about like pennies and small percentage. And actually just read a book called from poop to gold. It's Harmon brothers that did the Squatty potty commercial. Yeah. Right rape book. But if they're talking about how they'll run like four or five different versions of the video on YouTube, and they'll look for the one that has like two or three percent because they know over the course of the budget that they're given the decade workout to several million. So it it really puts in context. I'm sure you guys have talked about this on marketing companion. But this whole thing around like how many followers you have all that that there's so much. Meaning we place in the big numbers that sometimes I think we forget those little numbers. Yeah. Absolutely. I mean, I if if you showed me to serve as to marketing surveys at one of them was, you know, an online survey of five thousand global marketers that.

YouTube Squatty Harmon rape three percent twenty four percent twenty two percent four percent two percent
"tom webster" Discussed on Shareable

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03:18 min | 3 years ago

"tom webster" Discussed on Shareable

"And when whenever someone says, I'm no good with numbers. I hear that. Exactly. Like someone saying, I'm I'm no good with letters or. I'm no good with numbers with reading of no good with speaking. Or you know, what I mean, it's like one of those just kind of basic level things that I've never I've never liked people making that excuse, but a lot of it is it's it's incumbent upon the person who is delivering the numbers to make them comprehensible to give them a context. So that people can understand them yet. No. I totally get that. I used to be a person with Sam good with numbers and then through sheer force of will getting an MBA and being dropped into situations where that's not exactly an excuse that you can use became quite good with numbers and actually kind of like them now. But it reminds me of something that Seth Godin says where he said there, there's no such thing as writer's block because people don't get talkers block. I think is what he said are thinkers block because essentially writing is just a product of basically speaking thinking, so I think it's kind of a similar idea that like numbers are a part of life. So you're gonna have to either use them or not use them. And if you're being presented with them. I like your point that it's kind of income on the person presenting them to make them comprehensible. Oh, absolutely. Yeah. If I if I get questions when I give a presentation and the question clearly didn't understand really didn't understand the numbers is my fault. I didn't do it. Right. So that's that's always what I strive to. Let's get because a lot of people within your position will take the data to the skate the point and make themselves appear more intelligent. And I think one of the things I've always appreciated about when I listen to podcasts or, you know, probably even more. So when I look at the things right is that you're very quick to contextualized day. Way this 'understand about and you also push back on things people might immediately jump to the conclusion of I was just prior to the podcast. I was reading your whole medium article on the kind of the manifesto of hod casting. And just the number of different things that you presented in your like that. That's not what that's not what you think it means. And then you kind of go into that. I just appreciate, you know, making sense of that. Yeah. To me. That's that really is my job. It's it's hopefully thing that will allow me to continue working when Skynet takes over all the other functions that I do at a Sohn. And that's that's sort of not a joke. Really? I mean, a lot of what people do with numbers now in terms of generating insights and quantitative metrics things like that. They're they're rapidly going to be done by a and and kind of smarter and smarter software. So hopefully, I'll still have a job doing this. Well, it's interesting you bring that up 'cause like I have a series of different things that I want to talk to you about just a whole scratch pad for full of stuff. But you kind of ramped it on something that I want to ask you about which which is specifically I often will tell young marketers who are getting into the business that the money is in data right in data analysis. You can make sense of analytics data, and you can make recommendations based upon that data that you know, you know, help to improve the bottom line. You're gonna have a good job. That's better oftentimes than the person who can come in. And you know, maybe, you know, do basic marketing tasks, whatever that might look like these days, and there's probably still a lot of money in expert, creative..

Seth Godin Sam Skynet writer
"tom webster" Discussed on Shareable

Shareable

02:28 min | 3 years ago

"tom webster" Discussed on Shareable

"Here with this for me. I I didn't tell you this. But Tom, this is a big visit get for me to have you on the show. I have Tom Webster on the podcast today. Tom. Hello, jeff. I don't know that I'm a big get. But now now you are though because so I'm gonna I'm gonna give you my quick will how I discovered you. Because I know we run in similar circles, but you were on an episode of six pixels separation which has long been one of my favorite podcasts. And it was called stats lies in data with Tom Webster is the first time I ever heard of you. And the first thing I noticed was while that guy's got a total voice for podcasting. So I was the first thing I noticed and the second thing I was like goddamn this man is interesting as all hell, and you're one of the few people that made data like really comprehensible. So I really, you know, I followed a bunch of the other things that you do. I listened the marketing podcast are the marketing companion, and I'm just I'm excited to have you on the show to pick your brain about stuff. Wow. Wow. Well, thank you. I I've been presenting data for over twenty years now. And you gotta find a way or your twenty over over twenty. Yeah. I'm an old, man. Chaff stop it. It's all it's. Yeah. I mean, you got up you have to find a way. I mean, if data gets presented in it's not understood and applied than it was a it was a wasted effort. So. Yeah, isn't you're you're kind of tagline for yourself something along the lines that I tell the story of data or something along. Yeah. I tell the stories of numbers I've had a hard and fast rule for years when I put together data presentation that if I don't if I don't have some insight if I don't have a story or reason why he's data is in a in a deck. Whether we asked the question or not, I don't include it. That's probably a good rule to live by for many things. Yeah. Yeah. Me, and I imagine a lot of the presentations. We all have to sit through would be a lot better. If more people kind of stood by that same kind of rule. And didn't include statistics data that either didn't have context or weren't meaningful or potentially weren't even accurate. Yeah. You know, this thing I I've never I've never liked and apologies. If this is the thing that you have said. A lot of people say it is when people say, I'm no good with numbers. And that you may have a preference on that. But I I did not start off doing what I do. Now. I got got two degrees in English before I went on to business school and kind of discovered this career..

Tom Webster jeff twenty years two degrees