4 Burst results for "Tom Mueller"

"tom mueller" Discussed on Gastropod

Gastropod

04:37 min | 4 months ago

"tom mueller" Discussed on Gastropod

"Can also mix it with even cheaper vegetable oils, soybean, sunflower, and so on. So that's the illegal fraud. That's fraud fraud. Then there's legal fraud where you have a label which says, the ancient millstones or, you know, some Italian sounding name, which has absolutely nothing to do with Italy. The olives were grown somewhere. In southern Spain, on North Africa. And then sold as fake Italian. For a lot more money. Then there's a product called extra light olive oil. That's actually illegal in Europe, but you can buy it in the states. It sounds like low calorie olive oil, right? But guess what? It's the same a 120 calories per tablespoon. As all the other, it just doesn't have any flavor. And it doesn't have any color. And because it has been processed in a refiner, it's been refined. It sounds so good, except that it just means devoid of good stuff. And it's an open swindle. So those are the legal frauds. Not only is this extra light olive oil fraudulent, but it's tasteless. And once again, not good for you. By making it extra light, the company's first of all are probably using crab oil to start with, and then like Tom says, they're removing any of the beneficial compounds. So how can you make sure you're not being cheated? That's coming up after the break. So how common is olive oil fraud, both the fraud fraud and the legal fraud? The truth is, it's hard to know. Unsurprisingly, most of it goes undetected. In 2010, UC Davis did a survey of 14 different brands of imported extra virgin olive oils on California supermarket shelves, and they found that more than two thirds of them were actually not extra virgin quality at all. In February of this year, Italian authorities arrested 33 suspects from a Calabrian mafia clan. They were, among other things, allegedly exporting fake extra virgin olive oil. They were importing super low grade crap oil, cleaning it with chemical solvents, and labeling it as extra virgin and exporting it to the U.S.. There's a lot of money to be made in this. High quality olive oil can sell for 50 bucks a gallon, while the fake stuff costs only $7 to make. Tom Mueller told us that the profit margin can be higher than selling cocaine. Olive oil

North Africa Italy Spain Europe UC Davis Tom California Tom Mueller U.S.
"tom mueller" Discussed on Gastropod

Gastropod

05:30 min | 4 months ago

"tom mueller" Discussed on Gastropod

"These olive groves go back centuries, they define the landscape, the culture, the food, everything. So that was one problem. Another challenge was the fact that there was a big social media campaign to undermine the science. You have very challenging situation at the moment, for example, where you had scientists working on the epidemic being investigated by local prosecutor, possibly being charged for being responsible for a epidemic. You have people who do not believe in science. For example, they don't believe that a lot of facilities is a bacterium. They don't believe that it's present there. They think it's a hoax. They think that their mafia is behind it. There are several different conspiracy theories and this sort of narrative permeated through the local population, or at least sections of the local population. And you ended up with a situation where politicians were not willing to do what was supposed to be done and make difficult decisions. And as a consequence, the epidemic has a spread. Xylella has since been found in Spain and France, too, honestly, this all makes me a little panicky. I think a full third of my diet must be made up of olive oil. How worried should I really be? I think people are right to be anxious, you know, is not the end of olive oil production in Europe. It's clear that it's specific circumstances, like in southern Italy, if the conditions are just right, you can have a devastating epidemic. Scientists are working to breed xylella resistant olive tree varieties, they're figuring out new ways to control the insects that spread the xylella, and the EU has cracked down on Italy to make sure people do enforce the quarantine. My understanding is that there has been a little bit of a shift here where the local government is complying with the recommendations a little bit more. All my digits are crossed. I can't imagine Italy without olive oil or my life without all the olive oil possible. You and me both. But Cynthia, we've been talking about olives for a few minutes now, and we have yet to even get into what olive oil is. And I know this sounds like a stupid thing to ask. Of course we know what olive oil is. It's oil from an olive, but we figured we should ask the expert. That's author Tom Mueller. We should ask him what it is, just to be sure that's coming up after the break. And olive is a droop technically speaking seed fruit like a plum or a cherry. And so olive oil, or what you extract from the olive is quite literally fruit juice. That is not the answer we were expecting. But why would the juice of a fruit be so oily? Plum juice is not oily, cherry juice is not oily. Tom says it's all because of what the olive seed needs to grow.

Xylella Italy Spain France Tom Mueller Europe EU Cynthia Tom
"tom mueller" Discussed on MarTech Podcast

MarTech Podcast

06:51 min | 1 year ago

"tom mueller" Discussed on MarTech Podcast

"Like a neil young song. It all sounds the same another interesting metaphor. I agree that google and their natural language processing has gotten much better and so they understand user intent better than they did five and ten years ago and they're able to modify what quarrier looking for an understand. What results are matched to that query. Which means that. When you get a search result it's probably more targeted. Now on the flip side. I mentioned before the notion of zero click and also you know some of the voice search results are coming down the pike more and more as well. There's a metrics conversation within the seo community of how do we evaluate the value of seo. When let's say our average click through rate on a search result is five percent so we get a hundred views. We get five clicks. But now we're looking at ten of the views that we would have got the impression that we get our zero click results were. Google is taking a passage from our content and displaying it to the user. Now that doesn't have zero value. People are getting that information. They understand that your presenting it to them but they're not clicking and you're not able to retarget them. You're not getting the opportunity to sell for. You're still delivering the right information to your customer base. Is that something that provides value to me. that's really the big overlap of brand and seo from a marketing perspective is you can distribute your information to year users without actually getting somebody to your website. That's a brand impression right. It's not a seo as a marketing channel impression. So there's a big debate right whether or not let's say the user sees me on the results page but they never click on me. Is that a brand win. I personally think that in many cases it is some cases. It's not. I think it's good if you're ranking for content. I would keep going anyway. And i'll tell you why even though it may not sound as powerful as other metrics google's ranking. It means it likes it. This is content. That likes it's content. I'm assuming it's topically related to your website. You wanna keep going with that because you wanna keep that topical relevancy setup so that when there is a keyword that you can win for or put it this way where there is a cure that you want that does bring in clicks. There is no top of the serb feature there. There's no direct answer or feature snippet or pla's or there's nothing there you can get all the cooks you want out of it. The only way to get those really great keywords like that if it's a high search volume keyword especially you can't go from zero to sixteen three seconds you have to build up so there's content that google sees this topically relevant. You likes content. Keep going with it. Because that will allow google to trust you for that piece of content for that cure that you want to get that. We'll bring in. The clicks like for example. Going back to buy shoes. If over the course of three years you really build up a portfolio of content around shoes and now you wanna go ever covered by shoes keyword. That gets a million searches a month. There's no surface. There is a million surplus for that keyword. The only way to get there is to build up slowly through other pieces of content. He at the end of the day. Google uses and we use this term before it's kind of controversial when as a ranking factor whether they call it domain authority brand reputation the aggregate of all the signals. They have not just about the individual piece of content but also about who the author is. What the brand is that's delivering. That information canopy trusted. Do you outrank from a brand perspective. Some of the other content creators that probably have similar content you know. The tiebreaker ends up being brand domain authority reputation. And that's why there is a huge overlap between brandon. Seo all the other things that you're doing to build your brand to build credibility to build recognition that may you back links which relate as yo that may get your social mentioned that google is going to see those help dictate how much you should be aware you should be ranking when it comes down to search engines results and if you're seeing that zero click placement that's a good signal. It might not have value for that. Specific keyword may be google's taking advantage of being the search engine provider. That means they like you and that's incredibly important in. Seo google together date. Tom mueller from google said. Yeah what happens across your whole site impacts particular page. Yeah i'm at the end of the day. What happens on your site on an off your site. How much people are referencing. It around the rest of the internet in social media links that also has a dramatic impact on your brand and rescue mentions matter links matter muster social media mentions matters social signals. I don't think are one of the official to the. Google counts but definitely mentioned like forget links. Google has said we do keep track of mentions to amazon. A link and you got to mention. I link is better but mentions or great. Something tells me that. Google understands. How influential gary v is. Because of how well he does in social media. That's a signal that they're getting. It's not purely just back links. It's like oh when i look at every single social media platform he's a top ten influence in business and marketing. Maybe he doesn't have the back link profile of the martic dot org. But it's gary v. he's kind of a big deal so when he wants to rank forgiven piece of content my bets he's probably gonna show up based on the strength of his social staples. It's a warm. I don't wanna go down. My seo card will leave gary v out of this and that wraps up this episode of the mar tech podcast. Thanks for listening to my conversation with maury oberstein head of communications at some rush. If you'd like to hear. More of morty and sandwiches tips to building an effective organic growth strategy. We're gonna publish an episode every day this week so hit the subscribe button and your podcast app. Check back with us tomorrow morning. We talk about the overlap between seo and social media. If you can't wait until our next episode and you'd like to learn more about more you can find a link to his linked in profile in our show notes. You can contact him on twitter. Where his handle is maury oberstein. That's emma d. y. o. b. e. r. s. t. i n. Or he could visit his company's website in good assem rush dot com slash martic. And since your listener the mar- tech podcast. They'll give you a free month of their guru count. Which is the account that i use. Just one more lincoln. Our show notes. I'd like to tell you about if you haven't had a chance to take notes while you're listening to this podcast head over to mar pod dot com where we have summaries of oliver episodes and contact information for our guests. You can also subscribe to our once-a-week newsletter. And you can even send us your topic suggestions or your marketing questions which will answer live on our show. Of course you can always reach out on. Social media are handle is mar tech pod. Marta e. c. h. p. o. d. unlinked in twitter instagram and facebook. Or you can contact me directly. My handle is ben. J shop b. e. n. j. s. h. a. p. and if you haven't subscribed yet and.

Google Tom mueller gary v pla maury oberstein brandon martic amazon twitter lincoln oliver Marta instagram facebook ben
"tom mueller" Discussed on The Israel Hour Radio Archives

The Israel Hour Radio Archives

11:59 min | 1 year ago

"tom mueller" Discussed on The Israel Hour Radio Archives

"That back thoughts of fame yarmouk employees live in russia. Lowly idea doing. She's the applauded game a before before. All back off Online poll shoes ownership should attack. Any neon. say you'll call old cuts on the she van four. Shelving didn't solve muggy hough from like tax in burma. I will show me. And he's so a home muggy Now how he saw. God call muggy israel. Our radio it's v star who represented israel in twenty sixteen You just heard him singing. chevy amman. with rich isaac. Tell me what you know about that song. In about colby star So lovie star. I i ran into him i think he just. I came in in the mid scene in two thousand nine when he participated in the seven season of kahad and he came in seventh eventually but He performed this duet that we saw with al-qaeda of hooah has gone went onto make religious music in light of that. I think it's really sweet to see them. Singing to each other about The song written by ron dunker. Who is also gay like kobe. And also written by an elected buckner. We haven't seen much of star since he represented his have we. I mean i. I know all right interesting rich. You you've mentioned a couple of times of some prominent israeli singers. Who have spent some time. Lobbying the government to be able to have a baby by surrogate. Tell me what has been going on. What have they been fighting for. And what's going on with that today. Have they made any headway. As so my understanding is that the government's explicitly prioritised straight couples for adoption and surrogacy and the israeli government that is and this sparked a lot of protests them speaking out by a celebrities and and protests. Monday public I don't believe the situations changed any but nevertheless gay couples continued to have children through adoption and surrogacy end mosley. They have to go abroad to do that. So we have a new government in israel. Maybe the minister of health now is a gay man so perhaps something will change. I don't know all right. Well that's exciting. You know you know it would be nice if finally it looks like this is a battle. That's being waged for for a very long time and maybe just maybe changes on the horizon. Yeah i mean. Israel took a long time. I'd say you does at one. Point was twenty years behind the united states but then decriminalised sodomy and Bans discrimination in employment and integrated the military long before the united states. So in many ways you know israel has leapfrog united states. And there's always go and they're always battles to fight well battles to fight but at the same time. We often find ourselves as the light a amongst the nations. And it's it's a great great thing We're on with rich. Isaac who is presenting to us a a list of gay and lesbian celebrities and musicians in israeli music. And we've heard some fantastic songs. So far what do you have next on your israeli blitz. So i love the next song. I love the director. John fox who directed yassine jagger the film where the first song bo appeared but he also made a tv adaptation in two thousand nine of the stage musical called mary lou. Which uses only songs by its fica. Pick and The tv series was called To meet oto haram always the same dream and it won the israeli emmy for best miniseries So this is just one of many great musical numbers in that series in the lead Mayor played by rosenberg in his drag persona. You'll have to see understands what that means. is sitting on a bench with his friends at his crush soldier named gabrielle. And they sing is on that people recognize mostly as an overdose on your calls. Sheriff recco. yeah we we. We know the song. And i love the show mary lou. We saw it in in queens new york back in the early two thousands. I think but i never realized it was adapted for television. So that's pretty cool to meet oto. Alone is the name of the series. Yes and it's on dvd. It's great as subtitles. It's wonderful are they recommended and i obviously a lot of music in there as well. Yes from tummy. Don't talk alarm shear off israel. Our radio schlimme lee. Who called tom mueller who chicago. Cha the vida's hoppy kercheval seen it a share mission file la yom van nima fleet garbage kafka anti cool. How honey sean. Email aca sean. We keep Banish to your body leads philo. But anything i mean anybody loan and that's about it. Draw veggies misdiagnosed in sony team Thiamine comb keel. Who des the muscle smith. They'll cul de called mean nothing bump. She smiled new york dollah. The cba gives us off. Course she get on barrel. Brunner scuba john. By these by god from the television show comed- hotel cologne based on the music of tweak. A pig that was a share record song that we know and love by offering a cool version of that song on israel our radio. It's my israeli playlist. I'm josh rhona. i'm here. With isaac of seattle washington having a great time listening to some fantastic israeli music..

israel rich isaac kahad ron dunker israeli government hough amman colby buckner united states burma yassine jagger qaeda kobe oto haram russia mary lou mosley al Sheriff recco