18 Burst results for "Tim Fitzpatrick"

"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

02:11 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"They're like i sold my business and you know they ran it into the ground. And i'm like yeah happens a lot actually or you know. They told me they please all the time they were gonna keep me on for the next two years and then within six weeks i was gonna. I'm like yeah happens all the time. And so i just i wanted you to to kind of share some of that experience because your your story is on par with you know what what happened when when businesses get bought and sold. It's the same thing houses get bought and sold. Guess what they are. Going to repaint the front room. They're gonna tear. It doesn't matter whatever was written on that little thing you know and they might have. They might have forced you to you. Know put put in you know something is part of the part of the kitchen to make it sellable and then they got the whole kitchen. And you're like why did you do saying in business. And so i appreciate you kinda share in that and honestly this has been a wonderful interview. I mean The the listeners that they've they've gotten tons of information. I mean this this right here is is the stuff that you're paying consultants for the they were given detailed steps links to materials You know all that thrown in so huge value. You've been an excellent guests. I greatly appreciate your time your expertise and so this has been tim fitzpatrick with realto. Marketing and If you go to re alto marketing dot com. He's got a ton of those resources. The links are going to be in the description But yeah. I can't say thank you enough but you've been wonderful tim and hope to have you back on the pleasure. Take care youtube. Take control of your business today. Go to learn desk dot. Us and search marketing management that money for the small business insights. You've always wanted to stay tuned for new episodes on the first and third wednesdays of every month. Make sure to subscribe to be notified when really spokes contests such as interviews and short.

tim fitzpatrick tim youtube Us
"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

05:17 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"You'll see get a free concert all over the place. Click that button. Fill out the form scheduled call with me. Be happy to chat with you to give you some. Some outside is on what i'm seeing and if nothing else you'll get some value from the call but if you decide that you know hey you would like to engage with us. We can absolutely talk about that. And what next steps look like but you can get a bunch of free resources at the lake and all of those links are going to be in the description for this episode so you can just check on that description you can click on those links and check that out and honestly thank you so much. That's a that's a huge gift that you're given to the listener. So i think that's awesome happy to do it so reader's digest for this is just me and my own personal interest but no so what. Here's what. a lot of people don't understand their multiple ways that people by businesses but typically. what happens. Typically you're not getting bought out when you put when somebody's buying a small business. You're not getting bought out in the day you close you. Walk away in everything. Peaches and cream. What most companies do is either buy you out and then they want you to stay on for a certain period of time. Which is what happened in my case right in without overcomplicating at our sale was pretty complicated. It was it wasn't just our company. They bought thirteen different companies like ours. Road them up into one so there was multiple partners and owners that dot. No that in and all of us stayed on for a three year period during that three year period. We certainly made some money upfront. But there over that three year period there was earn out money so if we performed at a certain level we would earn a certain amount of money. Choi has so which again is very common so You know the people the bhai you wanna make sure that they're maximizing investment when that's how they do it so at the end of that three year period. I was one of the youngest people that was involved in this. So i stayed on with the company which so a lot of the partners left and they went off and did whatever they were going to do. So i was one of i dunno few that stayed on the lesson two or three and so when i did that. I just thought you know. Hey those i've been in this business. I'm coming into now. This really large company. And because i've been here from early on i think there's a lot of value that i can offer You know the challenge was we got off public company and you know it chain and going from public to a from a small company to a public company very different. You know making some gross generalizations. But i think they're fairly accurate. In most cases.

Choi
"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

02:14 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"I need to get five. Leads to get one customer. Where ten leads to get one customer because then you can start the back in stuff and no hey to hit our goals. Will we need ten new customers which means we need to generate one hundred leads. How are we going to do that. Yeah yeah that's how we start to break things down and especially if you're looking at hiring someone for lead generation. I mean i know as entrepreneurs. We have the tendency to want to do everything ourselves. But if you're going to be smart and you're going to hire someone to do your lead generation you can easily look and say okay. How much can. I afford to pay this person. If they're worth ten leads is one customer and one customer is worth x. To my business than i can hire lead generation at this rate. And if you're at that rate boom you hired. If you're not at that rate you got to. You know improve. The process refined the process. And oh absolutely love it. So this is what we're gonna do. I want to. We're gonna flip flop the the rap portion of the of the episode today. Because i want you to take a second and let people know. where can they find. These resources You know what would it look like to engage with your company. You know kind of what can they expect. Because i guarantee that there's a lot of people out there that are listening right now. They're like okay. I think i've got it but maybe not sure. And this is where the experts come in so you i. I'm going ask you if you would please kinda you're gonna wrap up the segment but before we cut off the interview at the very first. You mentioned that you were fired from the company that bought you out. I just i. i'm itching to hear. At least the you know. Give me the reader's digest version of that. Because there's a lot of businesses that think that once you sell a business it's all just you know you're you're now just on the beach. You know margaritas living the dream. And i'm like no. There's still work there still reality. So let's let's have you kind of wear the resources you know if people really want to engage in this type of marketing. How do they do that. And then give me the reader's digest version of. What was.

"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

03:50 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"The next logical step for most people is your website because your website. It's the hub for your marketing. Everything you do from a marketing perspective drives people there. So if you don't have those three things you gotta start there. Then you can start to expand out and you know the thing is ryan. I mean almost any tactic and work for any business. The tactics don't seem to work for most businesses because they've skin these fundamentals. That's what so in the fifth step or just outlining. What are we going to do for the next ninety days. We're outlining are marching orders for the next ninety days and then in the six step we're gonna look at what metrics were going to track the metrics help you measure the activity that you're taking so that you can determine whether you're making progress or you're not most people look at their marketing go. I'm not sure if it's i'm not sure it's working because they don't have metrics they're not tracking metrics so we need to track metrics and then at the end of the ninety days. We can look at what we've done. What's working what's not and we update the plan and we wash rinse and repeat. That's it this is like depending on how much you right. This is a one or two page. Sure yeah no. I so having worked businesses for over a decade. I'm looking at this. And i'm just like yes. This is how businesses operate in the small business space. This is how they operate. And when i see him try and take on these twelve months strategies at best. They're going to make it six months. I i can't think of any business that i've seen. That's made it longer than six months on their twelve month plan. You know when you talk about metrics. And i know you didn't mention this and so Forgive me if. I'm making assumptions here but i sure sure we're in line. You know everyone goes straight to the analytics. And i'm like that's great..

ryan
"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

05:31 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"Are which means you're squirrel chasing a nut right. It's like whatever you see you're going to chase when you don't have your priorities and you don't have clarity what happens. You're you're stressed. Your stress goes through the roof goes planning is key to being affected. The problem with most marketing plans people try to put together like a year long marketing plan and in my opinion a year is too damn long stuff changes we all know that last merch world stopped and went the opposite direction. So our business is evolving. Our marketing needs to evolve with it. And when you look at marketing plans in ninety sprints it's long it's wanted it's easier to it's definitely to it's long enough to start seeing results but it's short enough to start making course corrections and update your plan and you just go. So that's why. I love ninety days. So here's six steps in a ninety day plan and by the way this template that we use is in the link of will talk about at the end of the show. Her awesome awesome so ninety days. First part of the plan your target market who are your ideal clients at a minimum. I just want a paragraph for each ideal client type. Who are they just this. Just keep top of mind who you intend to attract and work with okay to. What's your marketing goal. This specific it's time bound right because this is a ninety day plan and it should be measurable so for example. I intend to bring on new clients in the next ninety days. The thing that i think is important about go like this to keep in mind. This is what. I call an outcome based go with an outcome based goal. You could do everything possible to hit it. But there are outside circumstances outside influences which may impact your ability to hit that goal. Okay so i just it can be really demotivating for people when they don't hit their goal but you've got to realize sometimes if you did everything you could and there were extenuating circumstances beyond their control. It is what it so. It's important to know where you're headed. Which is why we gotta have this step but don't get solely caught up in something like that because you might do everything he can get there. Sure yeah what's three threes your budget and your resources. How much money do i have to invest in my marketing. And how much time do i have. Whether it's me or people on my staff but also with resources you have to look at. You have to look at time but you have to look at capability. You are on my team ryan and i said you. Hey you know. We need to do social on your like tim men. I don't know how facebook is you can either. That's not going to be a good fit. Or i need to level up your skill set so that you can actually execute on that brian. So this third step really just gives us an idea of what we have to work with. Because i can't take on.

tim men ryan facebook brian
"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

05:15 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"Position as the guy Then the guide gives the euro a plan right. The bureau has to know exactly what steps they need to take so we outlined that and the plan really is. What's it like to work with you at a high level. Step one two three. Were eliminating confusion here right. What's it like to work with us as a marketing company. Would you all kinds of stuff. I'm not going to. I don't if i tell you the twenty three things we do in the beginning. You're going to be like. Oh my god no. I'm gone right so it's gotta be. Hey you're gonna talk to us. We're gonna get the right plan and then grow your business with less stress just a high level. What are the three four steps. I'm gonna take then you gotta call people to actually if we don't tell people what we want them to do. Most people are not going to take action shore so we need to have very clear call to action in our message and then avoid failure right. We're all trying to avoid the hero trying to avoid failure and we need to paint that picture of what failure looks like. What are you gonna continue to experience. If you don't work with us and success. We need to paint the picture of what success looks like. What benefits are you gonna realize. What results are you going. See when you work with us. We need to put those things down on paper. So that's at a high level dots the framework and what we're doing is popping elements in there and then when you create your message whatever messages for by the way you use this framework everywhere shah marketing sales customer service. It infiltrates our entire company. Because then we're on the same page right when somebody sees a marketing message. And you handed off to ceos. They're hearing the exact same message and once you've on boarded them here. The exact same message from customer service super important to have a consistent customer journey either..

confusion
"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

05:53 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"They can compare that one of their favorite movies and go. Yeah harry can start plugging in all the elements right there. And all we're doing this is we're using the framework to invite your customers into a story where they are the hero in your business is the guy a lot of businesses position themselves as the hero right. They talk about themselves too much and they make it difficult for people to understand what they actually do. We need to focus our messaging on how we can help our customers. Survive and thrive help them get from where they are to where they want to be and we need to make it really clear if we confuse people were going to lose people and when you use a storytelling framework you eliminate those two issues so okay. I'm gonna. I'm gonna. I'm gonna share some personal experience here for first off story. Marketing story branding is powerful and it makes perfect sense. It's easy for anyone understand but the implementation and this is where. I imagine that you know your expertise would come into play so i was working with the company. I still work with this company. And they they were introducing a story branding and we were getting into this storytelling. And i'll tell you we sat down and we were hashing out the the the hero's journey and it was interesting as we went through that process of hashing out the hero's journey In marketing as we went through that process it was difficult and it took several sessions to just get through. The first it irradiation to where we were comfortable putting something out putting some messaging out now fast forward so this this process has been going on for about two years now. You know so fast forward. And they're starting to see the result and implementing it into the entire business. We started with just a small piece. We're like okay. Let's look at our video segments and do our video segments. take the consumer the customer on the hero's journey..

harry
"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

05:32 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"The demographics is help us start to gain a better understanding of who are ideal. Clients are the psycho graphics is when we're starting to get into their head. What what are the common problems that they have as relates to what we do. What are the results. they're looking for. What are the roadblocks that they have those types of things and when we look at the demographics and the psycho graphics inevitably what happens. Is one two three subgroups. Come out of that main subgroup. Hey those are going to your ideal clients. Okay okay now. I imagine that the psycho graphics and the demographics is where people start to overcomplicate. I mean you've been. you've been hammering. The point of keep it simple stupid you know. Kind of the kiss principle and You know so. I'm looking at this and saying that's probably where because you start getting into psycho graphics. I mean some of our listeners. Maybe you've never even heard that term and they're not very familiar with it and you start thinking that you're getting into deep psychology. But this isn't you're just you're just looking for common threads you're just looking for commonalities and asking yourself you know where these people hanging out. What are their hobbies. What are their interest Are there any similarities. And if you've got these big outliers. I'm assuming that you kind of just throw that out or ignore that or don't worry about that you're looking for yes. Those common subgroups not niche. Aw you know not a quirky subgroups that tend to tend to pull us in. But that's not that's not where we want to be is the one to three groups that have the most commonality Bright because you're always going to have outliers when you look at data you wanna see where the majority of people are are the majority of people in group. Sometimes you only have one right okayed only have one ideal client type. What i told people is. I don't think it makes sense to have more than three because if you go..

"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

05:42 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"When you put the cart before the horse and you jump into tactics before you have that strategy in those fundamentals in place. These aren't gonna work. You know the quote that i love from michael jordan to get the fundamentals down on the level of everything you do will rise you. Can't you're building the house without a foundation if you just get into tactics and that's never going to last long so that's why the fundamentals are so important but they're not cool. They're not sexy. Nobody likes to talk about them. Which is why. I like to talk about. Because you're never going to have long term success. If you don't have those in place. I so so i had an organization that came to me. This was about two months ago and they actually wanted to hire me. They reached out and they said. Hey you do marketing right. I'm like yeah. They wanted to hire me to do their social media marketing. And i got back to and i said well you got two problems here. I'm like number one. The the rates that i charge because i do like professional trainings. You're not gonna wanna hire me. I guarantee that you're not gonna want me doing your facebook page for professional training fee. Like it's just not gonna make sense and number two like do. What were you even trying to accomplish here like. Why are you starting with facebook. And they didn't know. And so what. I ended up doing is i ended up doing a training with them and they walked away from there. And they're like oh my gosh. We just saw so many things because what they thought they needed as they thought they needed to. Hire someone to oversee all the social media that they were falling behind on and in reality what they needed as they needed to get organized in realize okay. What am i even trying to accomplish. What is our organization trying to do. How do we connect with our our customer and our target our target market. And so what you're saying is one hundred percent resonating with the way that we operate here..

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"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

05:16 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"I you know i thought about what i love about being a distribution where my skill sets. And that's when i got involved in in marketing started. My company riyanto marketing. And that's what i'm doing today. So short it so now take this a second because when you say marketing i've seen everything under the sun and so what does specialize in. And what did you really bring to the table. That kind of sets you apart from and the other thing you're going to get a little bit of my pet peeve. Here marketing is almost one of those things that you know people that don't know what they're doing is like. Oh i'm now in marketing. And i'm not trying to be disrespectful to anyone but you've obviously had success in this space so kind of what set you apart. And what have you been able to do in marketing. That really has made it work. As opposed to being some of these fly by nights that they start up and shutdown just as quickly yes so i lake. My entrepreneurial journey as a whole my journey with marketing has been a winding road. You know when. I initially started i. We were specializing in just mobile applications. So we were primarily selling mobile applications in the k. Twelve education space in schools. Were using it as a communication tool With their with their stakeholders will about two and half three years in there were a lot of changes with the publishing guidelines for apps especially with apple and literally stopped. People like me and our tracks from publishing apps and i was like oh boy okay. This is not a good place to be. Lively is very tied to the policies of apple and google high. I don't wanna be here. This is not a good spot now. We eventually worked through those and the we we were able to start publishing apps again. But i was like man i can't i can't i don't want to do this again. Because so at that point. I started looking at church. Where's the need from a small business standpoint with marketing and vast. What we're doing today. Which is we. We hope primarily service. Businesses coaches consultants professional service. People simplify marketing so that they can grow. You know what we find is so many people are just battling information overload. When it comes to marketing they feel overwhelmed. And.

riyanto marketing apple google
"tim fitzpatrick" Discussed on Marketing Management and Money

Marketing Management and Money

04:20 min | 5 months ago

"tim fitzpatrick" Discussed on Marketing Management and Money

"Everybody never ever sold marketing. Management and money is ryan. Murray here with my guest. Tim fitzpatrick at tim is the owner of realto marketing. Where actually really excited have him on today because so tim's been doing real to marketing since two thousand thirteen.

Tim fitzpatrick realto marketing Murray tim ryan
3 Fundamental Marketing Secrets With Tim Fitzpatrick

Accelerate Your Business Growth

02:16 min | 9 months ago

3 Fundamental Marketing Secrets With Tim Fitzpatrick

"My guest today. Is tim fitzpatrick. Tim is an entrepreneur with expertise in marketing and business growth he has over twenty years of entrepreneurial experience with a passion for developing and growing businesses that passion served him well in operating and managing a wholesale distribution company he co owned for nine years before being acquired in two thousand five he started reality marketing in two thousand thirteen and has been helping service businesses. Simplify marketing so they can grow with less stress. Thanks so much for joining me today. Tim happy to be here. Dianne great to have you here. So and and i love this idea of marketing at so they can grow with less stress because of just talking to someone before this podcast. Who's in a service business who we were talking about. Like social media marketing and i had said to her I don't think she should do it herself. I think she should hire someone to do it. Because it's just not where she should be spending our time and and the stress that it causes is just not worth it so there are many things in our business that are not the highest and best use of our time right right right exactly and that would be one of them. That's right so okay. So i wanna start like just the fundamentals. What are the fundamentals market to me. There's there's three fundamentals. I call them. The marketing strategy trilogy. The first is your target market. You know so who. Who are you gonna serve. And how are you going to serve. Those people's you know in really understanding who your ideal clients are second is your messaging. So what you say how you say you know the value how you communicate. The value provide to your target market is critical and the third aspect of it. Is you have to have a plan of how you're going to get that message in front of those people.

Tim Fitzpatrick TIM Dianne
"tim fitzpatrick" Discussed on Business School

Business School

04:03 min | 1 year ago

"tim fitzpatrick" Discussed on Business School

"No okay well. I need to fix that. We're going to update that now. If it's me and i've got five thousand dollars a month to invest and i've got twenty hours of staff time then maybe i can start looking at. What are we doing for content. You know what do we need to do to create great content. That's going to start to resume. You can start to look at. What am i gonna focus on each of these channels. You may focus on one or two channels. You may focus on four or five depending on the type of resources that you have. But you're gonna know exactly what tactics you're going to focus on in the next ninety days in each channel. Yeah the last thing that i'm going to look at is what metrics am i gonna track to know whether the actions that i'm taking are have having an impact. Keep them high level yup one or two main ones per channel that you're focusing on And that's it and at the end of the ninety days. What did we do. What actions did we take what. What are the metrics. tell us. Did we reach the goal. did we. Not and then you go back. You update the current plan section. You update the metrics and you update what you're going to focus on for the next ninety days and that's it. I mean trauma from a clarity perspective right. I think that just takes away a lot of stress. Yes to me. I'm just like i. I could stress come in and be like i need more business. I need more sales. Like what do i do more today. We're in this. Like what more can i do right. Can i just i. i should do more stories. I should do more. I should do. Yes we i know that. Hey here's my plan. As long as i'm doing this. I'm good and if i don't i'll know very quickly am i gonna adjusted in in ninety days..

"tim fitzpatrick" Discussed on Business School

Business School

04:50 min | 1 year ago

"tim fitzpatrick" Discussed on Business School

"Thank you so much for being a part of a community. I know it's hopefully you'll come back and see us but as a sign of appreciation for being with us this long however short it was. Here's a gift. Hope you enjoy like tim. We saw people literally right back to support and said hey turn it on on his cruise until just this one thing when someone was quitting we just gave them a gift and because people are like if you quit my world i don't care about you anymore as opposed to tell me what i i'm going to give you a gift and then tell me what you quit your. It's free service recovering those oils. You almost like. It's just like an employee exit interview. You know when people quit your company. Do you talk to him. Do you interview you know. Because that's when they're leaving they don't care they're going to give it you straight. Yeah it's the same concept right there. It's amazing idea. i mean it was. It was a lot of times when people are auditing their prices. I think what you said was really cool like you. Sometimes when you're processes complex and a lot of the businesses that we were there very a lot of pieces of the puzzle. You need a secret shopper. Like there's no other way to know like what email you got something. random broke. Someone got irritated. Didn't get their received like you've people are super nuance on. How they buy stuff will sharon. That's a great point. Because that's another reason why i think it's so important to keep things as simple as possible. Because the more complex you make things the harder it is to diagnose whether actual it can take you months or years to figure that out but if if it's fifteen steps compared to five with help a lot easier to look at the five steps and go okay. Where things short. Yeah tim we. We talked about this target market or identifying the avatar from a messaging perspective.

tim
"tim fitzpatrick" Discussed on Business School

Business School

05:48 min | 1 year ago

"tim fitzpatrick" Discussed on Business School

"Which is so now when i see something a client write something into us or so they say something to someone else or they me that the like a certain book on. I'm like wait. You need to write anything like. Hey i just dr client. Recently the clients that he'd like good to great. I thought you would like to do. Here's my notes from this stuff. Like that is what gets the most modern results and so the one i'd give everyone listening is a and you picked it up for me. Which was you. don't have a write these dissemble stuff that people already give you all your atoll. You're doing yeah. Customers will articulate for you and honestly even if you're if you're new in business and you don't have a lot of existing clients you can still you can look at your competitors. What are what are the reviews for your competitors saying those people are going to tell you what is important to them so you know. It's it's not when i don't mind mechanic. It's not because they're the greatest mechanic in the world. It's i know that they do good work. And the fact that they're not going to take advantage of me. They're not going to go. Sit there and look at my current. Well you need to have this this and that done and i really don't you know i mean or whatever it may be those kinds of things will come to the surface and it's like gosh. Yeah that is. That's what's really important to our clients. Well we need to start saying it. Yeah le- let me ask you about this and a lot of people have told me i actually perversely had it so in person coaching here. How how on the interviewing clients part right. A lot of folks are like do that without it kind of how do i frame it. How do i do a one on one. do. I have like six or seven questions. Do i have like. How do i invite someone into this interviewing conversation without without feeling awkward. Yeah i will one. We typically do it via zoom and it's a a fifteen minute conversation. Here's what i will tell you. Sometimes it's a lot easier if a third party right so when we do it for clients. Their clients tend to be a lot more forthcoming. Because they're like well okay. I'm not talking to sharon directly. I can just tell him what it's like and not worry about any of there being any repercussions there right. But even if you do it yourself. I think it's just one of those things where you reach out to clients and you say hey. We're working on updating some messaging as one of our value clients. We really value. Your opinion is important to us can you. Can you spend fifteen minutes. Just giving us some feedback. We would really really appreciate it so good. That's it you know and then you just get on the phone. I like to have a set list of questions. Because i want to make sure that i'm not gonna miss something and you just run through the questions you know and if you have to dig a little bit deeper on certain questions than you can but having that set out one we'll keep you on track and again it's you know fifteen minute call done. Thank you so much. It's been really really helpful. You've opened my eyes. I didn't realize xyz. Thank you for doing that. You're really gonna help us moving forward. If you wanna do something to say. Thanks to the client. You can absolutely do that. But don't overcomplicate this. It's just like having a conversation with anybody. Yeah i i what do you think about. I would love folks. That are the person listening right now. Says you know what it would be amazing. Even if they did nothing else..

le sharon
"tim fitzpatrick" Discussed on Business School

Business School

03:02 min | 1 year ago

"tim fitzpatrick" Discussed on Business School

"Let's maybe let's be if there are some tips or tools. But more like the psychology. I is a lot of times. I think the average business owner entrepreneur. I think they know kinda what their who. Their target market is kind of know the avatar. But they've never actually stopped to memorialize it in some way right and so how does one. Why do you think that is and to how can like what would that message for you to that person. Who's listening this as. Hey hey you jenny. I know you know your target market. I know you understand that person probably better than anybody else. I know you viscerally can feel what they're feeling. How do we get jenny right now. To say okay. Jenny like it's going to help you to memorialize some one. I think it's it's important to memorialize a writer. Put it down on paper because once it's down on paper. I think it's so much easier for people to remember and poet And always keeping at the top of mind when you're making decisions about how you're gonna market you know. Well we wanna do this okay. Well let's go back to our ideal client profiles are buyer personas. Whatever you wanna call them. Is this going to resonate with them. Is this this makes sense for those people. I think the easiest place for most businesses to start. Because i think you're right. Sharon most businesses have an idea of who their ideal clients are in general. But i don't think they've taken that deep dive to really confirm and make sure that what they think is true is actually true and valid. So i like to tell people just to start. Ask yourself three questions about your existing customer base one. Who do you enjoy working with. We started businesses because we want freedom. We wanna change the world but man. It's it's a long road if you're working with people you don't like to work with so pave your own path. Who do you like to work with to is who your most profitable clients right. We obviously we have to do business with those clients that are extremely profitable. So that's a great place to look as well and then the third question is who do you do your best work for right if we do more work with clients that we do our best work four and they're profitable right. We're going to make more money. We're going to get more referrals because we're doing great work for the existing clients. We have so star by asking yourself those three questions and then look at the group of clients. That's in that group k. And then from there you can start to dig a little bit deeper and okay. We've got this group of clients that we love working with their profitable and we do great work. Now let's start to look at that group and look at the increase in subgroups..

Jenny business owner writer Sharon
"tim fitzpatrick" Discussed on Plan B Success

Plan B Success

06:00 min | 1 year ago

"tim fitzpatrick" Discussed on Plan B Success

"Of those genes successful business. The words. Work well for you. I'm GonNa tell you right now the best place to start. Generally is your target are. Trying to each. You generate. A lot of those these. Quality. Converter Generating. Leads converting vs oftentimes the coins to an issue where. Haven't hone in on target. Market. Nisar, how you're gonNA serve this brawl. booger tracking gear best for. You naturally. A national Sees your. Birth our lot more this leads. A lot more referrals. Work for of a Cuban. Vessel. Right so. I start. Perspective. Were Moose generate. A vast majority there. Is a referrals. GDR's. So, Moses that are just starting than ee. Start. Partners..

GDR Nisar Moses
"tim fitzpatrick" Discussed on Plan B Success

Plan B Success

05:31 min | 1 year ago

"tim fitzpatrick" Discussed on Plan B Success

"The space. INC someone who is. Arm You. Know. That interesting. Job Martin. Is Fine Finders Eagle that we WANNA. Reach. US. To. entrusted. Interests. Are Markey's improperly by the time we jump on and have a conversation with. Her decision. Martin's neagle sales process. Much much. Simple level our Galina..