18 Episode results for "Tim Cook"

Dear Tim Cook: please, no more FaceID

Talking Tech

03:05 min | 3 months ago

Dear Tim Cook: please, no more FaceID

"Talking Tech is brought to you by nerdwallet. We all love learning out on stuff. We love right and as a listener of this show, you probably know a thing or two about tech, but when it comes to finances, no-one nerds out like nerdwallet for all your money. Questions turned to the NERDS. At nerdwallet DOT, com. Somebody has to say it. Apple CEO Tim Cook. If you're lessening face, ide- on, the iphones have got to go. It never worked well to begin with, but in a pandemic. When we're wearing masks, it's just the biggest pain in the world. May I continue? I'm Jefferson Graham. You're listening to talking tech. Now. Face ID was introduced with the iphone Ten in twenty eighteen as a supposed improvement over touch ID. You know the one where you put your finger on the home button, but for me. It solved the problem that wasn't there. Touch ID worked face. Id misses me about eighty percent of the time, and for much of the day I'm constantly having to type in six digit codes I hate it. But the thumbprint always worked. And it's only gotten worse with the coronavirus. Most of us are out and about with face coverings on and face ID is now totally useless. Apple even admits it. There's been an update to address this, but it doesn't really solve anything. The IRS thirteen dot five update promises to quote speed up access to the passcode field unquote on devices with face ID when you're wearing a mask. What that means is that instead of a leg and face ID saying it doesn't recognize you use passcode instead. It just automatically displays the request for you to type in your passcode. This isn't a fixed at all. I was promised facial recognition to authenticate access to the phone and services like apple pay and I don't have. Some of the newer phones like the one touch that I recently reviewed has. Built in the LCD screen, so there's no jiming with home buttons. This is such an easy fix for Apple. The next iphones will be out in the fall. No face ID please touch ID on the LCD because I believe we'll still be wearing masks even then and we will need all the help we can get. Tim, Cook, please I'm Jefferson. Graham had love to hear your thoughts. Thoughts look for me on twitter where I'm at Jefferson Graham. You've been listening to talking tech. Please subscribe to the show wherever you listen online audio, and I'll be back tomorrow with another earthquake hit from the world attack. This episode is brought to you by nerdwallet. nerdwallet has helpful tools and tips for all things personal finance, because when it comes to finances, no-one nerds out like nerdwallet. Wondering, if now's a good time to start investing, or if you should refinance your house when you have those kinds of questions, trust the experts at nerdwallet. They're real nerds who make even the most complicated money questions simple to understand plus their calculators and side by side comparisons will help you make sense of your options for all your money. Questions turn to the NERDS AT NERDWALLET DOT com.

Jefferson Graham Apple nerdwallet. nerdwallet Tim Cook Jefferson Graham IRS CEO eighty percent six digit
Your Influence

The Awesome Gnome Letter

01:22 min | 1 year ago

Your Influence

"The. Letter. Your influence. We have influenced, even if we don't realize it and a bit of possibly tooting. My own horn. I realized the influence that I have someone this past week, told me that they did something because of something I said to them years ago. The same thing. I said in a normal conversation with them. I don't have millions of people hang on my every word, and I don't think I do Tim cook at them recently at a convention speech, and there was an article about it. I don't have people writing articles about me, but I have heard a numerous occasions that people did something because of me, I'm literally nobody just a person trying to make my way in this world, yet, people listen to what I've said, sometimes it's been received negatively other times, positively, I think, because of celebrities and famous people that we downplay our own influences on others. You have an influence more than you will know my nephew setting up a streaming studio because of what I've done had just got. The text from him. What's next, maybe he'll start making eighty five thousand podcasts? Like I do the power of influence. Fine more letters like this at the awesome known letter dot com.

Tim cook
Apple's CEO Pokes Fun At Trump After Gaffe

Dishin' Digital

00:56 sec | 1 year ago

Apple's CEO Pokes Fun At Trump After Gaffe

"Addition digital sponsored by h New York's ultimate camera authority, apple CEO. Tim cook has a new nickname courtesy of the president. Tim expanding all over and doing things that I really wanted you to write for the beginning. I used to say Tim, you got to start doing it over here. And you really have been you've really put a big investment in our country. We appreciate it very much Tim apple the slip up happened. At a recent White House meeting with CEO's looking at ways to prepare millions of workers for the shift towards automation and artificial intelligence in the workplace. Tim cook didn't visibly react to the gap at the time. But later he did have some fun with it on his Twitter page cook quietly change his last name to the apple logo. But if you don't have an apple device, you may have missed out on the joke. The apple logo icon doesn't translate on windows. Computers and Android devices dish in digital. I'm Palmer Nain. There's more a WCBS eight eighty dot com slash dish digital.

Tim cook apple Tim apple Tim CEO Palmer Nain New York president White House Twitter
Triangulation 394: Leander Kahney: Tim Cook

Triangulation

00:00 sec | 1 year ago

Triangulation 394: Leander Kahney: Tim Cook

"Everybody knows Steve Jobs study secrets, but what about Tim Cook's? We will talk to the author of Tim Cook's biography, Leander caney, also the founder of cult of MAC coming up. From people you trust. This is. This is triangulation episode three ninety four recorded Monday March eighteenth for Friday, April nineteenth twenty nineteen Leander Connie on Tim cook. Welcome to triangulation mega Maroney. And this is a show where every week we talked to some of the most interesting people working in tech writing about tech doing amazing things today. I'm super excited to talk to Leander canny, he is managing editor. He was managing editor and reporter wired news. He was most known for being the founder of the cult of MAC, both the blog website and not actually a Colt, but company and also the author of many books including inside Steve Steve's brain, Johnny. I of the genius behind Apple's greatest products and the upcoming Tim cook the genius who took apple to the next level a book that is is coming out or is out soon, depending on when you're watching this is out now if depending on when you're watching it welcome to the show Leander. Thank you. So I have read nearly every Steve Jobs book. But this was the first Tim cook book that I read and it's amazing because he's a very private person. So hard to get information about him. But what why right about Tim cook right now will you know, cause I think obviously doing a really good job. Although I know that's controversial is looking at some of the comments that people had on some of the early publicity the book out so far. And there's a lot of skepticism. But you know, it to me last year that now is a good time to write about Tim cook. Because I think the jury was out, you know, full these first few years since he took over and the providing now if was that, you know, he's just writing Steve Jobs as coattails know, he took over this amazing company. And he has just not, you know, he somehow manage not to to mess it up. But you know, when they were kind the first trillion. L A company. I mean that was really a huge milestone. And I think he said -nificant because it shows you know, that Tim cook has has just taken over Steve Jobs. His company, you know, his grown at massively. And I think it's you know, it's it's to lullaby to say that he hasn't screwed it up. You know, they're doing I think if you look at all the the things I doing and all the areas that compete in that killing it apple is is doing better than the market in in PC's with a with is computers. I found continues to be the best business ever invented. And the ipad two new ipods released today. You know that that's doing amaze me while it's amazing business everything they do is doing really really well. And I think a lot of it has to do with, you know, with Tim in leadership could look at it to wage it could look at it that he's writing Steve Jobs coattails or that he had giant shoes to fit into. Really well. And I mean, you write that he he he he didn't try to be Seve was his most thing like that. I think that's the one of the most important parts of the book. He was he was Tim. And that's who he was and talk a little bit about who. He was we'll we'll get into his childhood and you're right about that. But who he was when he was asked to step into Steve's shoes. Yeah. Yeah. Well, he was Steve Jobs as right? Hi mine on had been a number of years. I wanna discovered, you know, writing the book well on the interesting thing is about ten cook is almost no one knew anything about him at all. If you remember about that time when Steve Jobs died, I you know, I think that had been maybe three or four major profiles, Tim cook. And his entire career before then, you know, like, it wouldn't even thirty years. I you know, and they hadn't been profiled at all. I mean, he was completely a cipher. And I think this is one of the reasons why people will worried about saying because someone like Johnny I've had a much higher profile. And if you remember that time, you know, people are saying, well, Johnny should be the, you know, he's the genius behind all these products. He should be CEO. And I think that's many because he had he had a much higher property ill. He had a public profile with Tim cook had up slightly non but could have been running apple Steve Jobs for perhaps five or more years as a defacto CEO when cook when. Cook Amen to apple in the late night is as the head of operations, and he really tied it up and fixed apples messed up manufacturing operation which included getting getting rid of his factories an outsourcing most manufacturing to to outside partners like Foxconn, but isn't gonna get. Yeah. And this is a huge thing. Had a big deal had a lot to do with saving apple. But it doesn't get any credit for it. And then since then he Steve tells game. Essays of different jobs in different spots abilities, including being the head of the MacIntosh division being had a sales running up ratio operations, and then finally becoming CLL, and it was almost kind of like a CO trading m behind the scenes, you know, Chelsea's giving him a bunch of different jobs inside apple to train him up to be the to eventually become the butt because he got no press because they never told about it. It was like it was you know, it was a bit of a surprise. I think to a lot of people when when jobs step down on named Tim cook is his success because Tim cook didn't have a bunch of people didn't really know what to think of him. You know, they didn't know what they just sort of took it for granted that Steve Jobs have made, you know, but had made a good choice. But until that point, you know, really he hadn't had any press coverage. Nope. Nope. Nope. Profile. No public profile. No one really knew very much about him. And that was a challenge for running the book because you know, there's a lot of. Historical material to draw on but in became clear, when I was researching it, then he'd Bain jobs as right hand man, and one of the major architects of modern day, apple, you know, helping not only, you know, build a company, but but but run it to I made a major major contributed to that. So why was he a cipher like, I don't know exactly how apple PR works. But I know that they they only, you know, put let people do profiles when they want that that information to be out. You know, they're very tight with that sort of thing. So was Tim. I mean, do you know was Tim cook just say, no, no, no, thanks. I'd rather not or were. They was it because ops is boring to people or were they not wanting to to put him out in the press for profiles. I didn't wanna put them out. Impressive profiles and apples. Very very. So you could have it doesn't tell to the press addle, except when it has products to promote. They don't do, you know, executive profiles. They don't do. They don't talk at all about how how the company works, and they never have done. And it was really they, you know, they they do a little a little more now. And if I Tim cook is kind of opened up a little bit when he wants to talk about things that are important to him. So they've done they've done profiles on, you know, say Lisa Jackson and Apple's environmental efforts undertaken coke. You know, which is which is a big big difference. The way it wasn't a Steve Jobs. But yeah, it before then jobs would come out on state a couple of times a year introduce products. They might give you know, one background story about, you know, the major new part of that product idea how that came to be. And that's about it. That's about all the press. They do they definitely wouldn't allow reporters aimed to report behind the scenes and. Oh, did executive profiles. We'll talk about what you know. Ten someone like Tim cook has been doing in the supply chain and how he built it up to being such a massive massive manufacturing engine. And that's in fact, what intrigued me, you know, like, the original Justice for the book was to look at Apple's manufacturing operation, and Tim cook is a really good lens. Try to look at that through because he built it. And then of course, you know, now becoming CEO tells me a lot I think about the priorities of of who is important who had power, you know, in an apple industry jobs. And and and you know, I think John gets all the credit for designing these products. But they you know, they would go nowhere unless they're able to manufacture them. So well, and in such huge numbers for massive global audience. You know, this is no longer like American company, you know, it's it's a remarkable achievements. And I think you know, it was it was that was what really interested me was taking a look at that. And say, how do how do they how do you build that in how does it work? So let's talk a little bit about his childhood because I think there's a lot. Of ways that that. I'm shaped him as shape for sure he seemed to have an in some ways, very Adila CT childhood's a small town. He was a great student. He played in the school band. He worked at the drug store with his mom. But it was it wasn't easy for him. I mean, he wasn't openly gay back. Then when he was in that town, we don't really know. But by all accounts of people knew him, he didn't come out in high school talk a little bit about how his childhood shaped him, ROY. We'll look you said. It was, you know, somebody do hey and his two brothers lived in the small town rubber style, Alabama. It's a rural, and it's it's it's an umbrella area. But it's it's like a local hub for for the for the for the for the Gulf shores to which is like a big resort area. Just a few miles down on the coast. He wrote his bike everywhere is a big, fitness fanatic. And he was very popular at school. He was in the band, and he was also the business leader the the the head sales person for the for the yearbook for a couple of years running excelled in his academic. Studies was voted very popular and also like top of his class. But like you say, you know, he was he was gay. He didn't come out. And I'm from from what I can tell from the people I talked to you know, anybody who's guy and if he had come out as he have had a very good reception. You know, it's a it's considered part of the country. But it's also I. Because at the time as well. You know, going back quite if he is now, you know, it not as accepted as it is today. But it gets a quiet. You know, he kept he kept it private like he does which is sort of typical of of his MO of his personality. You know, he kept under wraps. So there was no major incidences that I that I described in my report anyway about that. But he does one incident. He does talk about was when he came across. I the clan burning across on a neighbor's lawn. One night. He said it was out running his bike. It was early evening, and he went past his neighbor's house who is it was a black family and said that them there was a the the climate Bundy across on the lawn, and he instinctively shouted stop and one of the clansman raised his hood. And it turned out to be. A local deacon of of church in town, not one that the cooks went to but he recognized him as a as a change leader. And speaking about that after the event, you know, so that had a very profound impact on him in and made him a lifelong believer in in in inclusion and diversity, and you know, and these values that he's that as I described in the book, and in the later chapters in the book, you know, they much inform how he became, you know, the kind of things the kind of things that he prioritizes the CEO at apple. He has later. How in high school? He wanted trip to DC, and he met the segregationist George Wallace who ruin Alabama, and how that had a great effect sort of marred has tripled little bit. But I had a great effect took a little bit about that. Yes. So like, you said he won a competition a writing competition, and they he got to meet Wallace governor Wallace who is actually the the the governor of Alabama at the time on a staunch segregationist. And because he was put up a, you know, had to go on stage with him on. He he met him in. He shook his hand. And he said afterwards that he felt that that was a Kleber trail of his values. He wasn't happy about doing that shaken the hand of someone who is so fundamentally disagreed with. But yeah, so and then he went up to DC enough. Get what happened in DC remember making. He was unhappy in in the trip. But that yeah, I think many because shaken Wallace time, but then it goes wants to not to be a really interesting character the nam, and he had a fascinating history after the son he was someone tried to assassinate him, and it was put in a wheelchair. Then he were his previous views, and he became, you know, quite a vocal loom. He he is his values. So he's an interesting cat George Wallace JR. Tim cook said it was he felt that he betrayed his own values as a teenager in shaking his hand. Yeah. It's interesting. Because I mean, we think about the people that lead the major companies, you know, they're usually very similar and and cook stands out just as being a minority in that he's openly gay. But it's interesting because it's a different kind of minority, right? Because he was able to hide that all throughout his youth. And you wonder like had he been open in the sixties. I mean would he have been beaten up or just, you know, everything might have been different. Like, if you're if you're a person of color, if you're a woman like you're not hiding out. You're like here. I am. This is who I am. And so then you might struggle to get to the position that cook had, but we're as hiding it as its own kind of problems. Do you think the fact that he did have to hide who he was for so long? Hadn't affect on. Who is now. Yeah. For show. You know, he's he he's so he's so private, and when he came out it was very difficult for him to do that he said, so quite explicitly the the term he knew that he was gonna be sacrificing, you know, something quite quite to him, which is his privacy. But he wanted to do it for the you know, what he thought was a great good. And there's no way I mean, if you look at the history of this country, and and the way that especially it's sort of attitudes towards gays. I mean, it's it's undergone ready pretty profound change. I mean, it's very difficult to imagine the supreme court and advocate legalizing gay marriage. And that kind of a surprise to be honest. You know, even even that's just this is just a few years ago, but it came after a long long period of instead of cultural moment militarization. I think I had a lot to do with TV shows like, you know, will and grace and Mudan family, you know, putting gay people in American life on TV making them seem, you know, non-threatening in his and culturally, quite normal and. I'm nothing to be to be worried about. So I think it's kind of impossible for someone nights. Tim cook to look back to the to the late seventy s when he was a a high school student in Alabama. I mean, I'm know I'm. I'm I've lived in Alabama. So I can't say for sure, but I know out change the things have changed in Alabama. I it is small town rural in rural Robert standing, I'm sure it'd be tough to come out as gay now. And nothing, you know, you'd want to do and like you said if you had come out as guy profound difference because you know, at companies he worked at IBM, you know, very very conservative company, they were famous wearing, you know, the the the IBM uniform, though, the white shirts and the black Tyne everyone was very conformist. It's extremely conceived and conformance company kind imagined from minute like in the in the seventies an alien is someone like Tim cook coming out and saying that he's gay and and that not having an effect on his career. I think would have had a profound effect. I think he's career would have been derailed from the very beginning. The by the time. He did come out. They were worried about I because it wasn't just the south. They were worried about their global company. Obviously, there's a lot of countries where people feel even less okay with homosexuality. But it didn't really affect the company at all when he came out. Did it don't know tool? That was an that was, you know, really quite a surprising cultural moment because it was no big deal. No, nobody mentioned it. It wasn't an issue on on the TV outlets. Like, Fox News, maybe making an issue out of it. But when with Naria pave I mean, everyone just shrugged. And I think it it just, you know, it's kind of like a one Obama got elected president, you know, it's like. And it's like, I I think you know, a lot of people will wondering whether a country like America was ready to have a bite president. And then when he was black president was kind of like, it was great. It was a firming. You know, it was it was in there was because see that in the inauguration. But I think with Tim cook, everyone just sort of shrug, and it was like, no big deal. So let's talk about his early years graduated from college in his first job was at IBM. But he wasn't. He didn't have a real technical background that was sort of a that was the best business opportunity for him. Right. Well in trying to as an engineer, so he had an engine head an engineering degree, and he taken actually at IBM, taking business classes. But so yeah, actually in more of a technical than a business background. He was an engineer, and so many joined IBM, you know, he was on a management track. And they put him on the on the shop floor and had a whole bunch of different jobs. May maybe a dozen different jobs helping to run that chain eventually becoming likening second assistance. The to the the the the main plant manager, but they had a pretty good training for twelve years helping run all different parts on the factory including things like supply, you know, making sure because they were just in time factory. And this has to do with what he brought to Appalachia Ron was the expertise in just in time money factoring, which at the time has a little bit in exotic an and m- mainly only common. If I'm just many Toyota would doing it at the time, but they IBM to compete a manufacturing. And it's a very efficient you've essentially might compete on demand. But it's it's it's technical. It's it's tricky you have to make sure you have enough pods at all times, a really good of full casting. You know, you really good at getting supplies and keeping them, you know, keeping the whole thing moving, and they were getting it like one hundred trucks a day coming into that plant with them Spa- pots, and none of those parts warehouses. They'd all be going out the toll at the end of the day as finished computers. So, yeah, he, you know, headed down on the head of technical training at IBM. So he went from IBM to Compaq. And then there was nothing in between. Right. That was a small company, but swaying. Yeah, he went to intelligent electron IX. And he was like he was pretty high up there. He was like CLL with something like that. He got he got he got recruits have pretty high high position in this company called let Teletronics they replace that. If. Colorado Denver, I'm gonna say, and they were kind of like a reseller they put together room systems for companies all the different. Wh-whether called value added resellers. So they were like volume I think, and but he wasn't there for very long recruited, a Compaq and again Compaq at the time. You know, it was a massive massive company hugely successful one of the biggest companies if not the biggest companies in the in the pacy manufacturing business, and he was again in high up position there looked like he was going to have a good career at accomp- gas. I was going to surprise that. He went to apple and they Steve Jobs actively recruited him for a long time. Right. Yeah. He he'd been hit up my head hunters. And of course, you know. He just joins one of the most successful companies in the business, and he's trying to get recruited by one of the least successful companies in the PC business. Apple Israeli really in trouble at that time, and it was losing sales had of a fist on and you know, it was its revenues as well. You know? So I think they had one of the biggest revenues in Silicon Valley history. Just a few months before he joined so you know, it wasn't. It wasn't good proposition. You know, it wasn't a good good sales pitch from apple you know, to to to get him. At it, really. Like, the company was you know, could considered to go on a business. So it was a tough Gat, and it was a tough gap, and Steve Jobs ten and all the time, you know, to get him. Cook says that that was why he came. Yeah. He just wants he talked to him. He couldn't turn it down. But I mean, it was also a great opportunity, if you think of it, you know, he he could have I think looked at it and said, you know, I can know how to fix this company. And he really did. I mean, he when he started apple wasn't doing where they doing. No outsourcing. I mean, they had that factory when he started. Did they still have the factory in like in the bay area somewhere? I can't remember will. They had one in Sacramento, they have one in Fremont's. Pint factors in coke and in Singapore. Exactly. Yeah. There's a lot of their own manufacturing insanely. And it was the idea was they had factors in coke. That was served the European market. So they were making machines for for Europe, the one in Singapore is making machines for for Asian, and then the factors Haywood making them for the US, but it was so badly run that they often have they do some posh assembly in Singapore. Then they ship them chains overhead to California to have some some pods. Put put in them here in the states. And then we get shipped back to Asia to get sold finally over there and vice versa. They were shipping machines all over the place. And I it wasn't efficient at all. It was terrible. It was really really badly. Bron redwood. He body set up. So yeah, this is the and the initial compensation when when when cook funny went to mainstay jails for an interview and stave showed him the shell of the I MAC remember L bulbous blunt. I blew I'm activists I MAC, which is in development of the time. An acoustic. It was pretty striking computer. And no one has anything like it. Then it's in cooks enhance anything like it. And he was he was just taking up with all the museum Steve Jobs in Tucson for this machine. And unlike you said, he knew exactly how to fix the the the the the manufacturing operation uplift on some outsourcing, then but not, you know, they've always done some and they've done some. Listen you apple two days. It's just a, you know, I think it's a natural way that that the supply chains would would now they done some adjusting messing with them without g in Korean just a little bit. But not too much, but ends, and and you know, cook didn't outsource everything at once. He just outside us more pods as it made sense. And as the dancing partners proved that they could do something really, really. Well, you know, then then then they got the contract. And so it was something that he built up over time. But that was definitely you know, where he was he knew how to run a just in time factory. I think really that was really what is expertise was was in was in was in doing. And that's what he brought to the I MAC I understand the concept of just in time factory. But what what is the opposite of that? What were they doing before? Just warehouses full of max. Yeah. Yeah. Apple was ready to anybody. They would they would they would either over estimate the number of machines. They were going to build and so they would end up with warehouses full. Of computers that went being sold all they undomesticated really badly. And so they'd have huge shortages, and they had both these problems before Tim cook came along on a casino for something like a computer, you know, that they're they're expensive and a lot of the components of expensive. So apple, you know, had billions of dollars tied up in pots of computers that were either partially built a fully built and not getting sold. So all of that money knows a huge drag on it's, you know, on its books, you know, and I'm with a company like apple that was having trouble selling, you know, it's machines in large numbers in the numbers that it needed. You know, this was essential kind of stuff. You know, having a lot of it's resources tied up in in pots and impartially old completely manufactured computers of winning sold. You know? So this is this is why super important painting to to fix that. Because it freed up a lot of money and a little resources, you know, the apple desperately needed that time and you write about in one thousand nine hundred eighty eight. Sort of incident shrouded in mystery where cook apparently was responsible for sending tens of thousands of max to a landfill. Just to to get rid of them. Get them off their books or talk about that, which you know about that. It's a little in secrecy and already did to let it digging and try to find out what happened and there's only a couple of poets. Of its, but apparently they had a whole bunch of machines. They couldn't sell and so at cook made the the order to you know, they'd be written off. And and they they ended up in a landfill up in Utah. I believe, but yeah, there was there was thousands of them. Yeah. So a lot of machines. It goes it's completely antithetical to his his image in his his interests. Now, you know, if being a good steward of the the environment and is interested in climate change. And and waste, you know, they've been moved. You know, they just announced that they they managed to get all of that big manufacturing plants on now. One hundred percent, they don't send anything to landfill nothing at all. So yeah, it's a big change. Yeah. He would be I I'm pretty sure mortified about that size. When you say you did a little digging. You didn't actually do. No, physical. I'm hope they have a nice big fence around that landfill. Because I know some people would try to do some digging and probably worth a lot of money. So right before cook got there, you explain this. And I'm more probably in your Steve Jobs book. But when Steve Jobs took over there was there were so many different. There was it was the MAC Performa. It was the was it the MAC performer. The apple Performa was a MAC performance. But there were so many there were just different numbers. And there was like just so many different computers, and you write about how jobs said there was a flow chart to explain. And you said, well, if I can't understand that he said if I can't understand this. How do we expect regular people to understand that? Now, do you think I mean, we're recording this on the day that apple just announced two new, ipads, and we expect more. Do you think that they're inching back to that stage where there's just so many things on the product line? Casilda same like that. It's not as as as clear as clean as when when Wednesday. But like, I said, you know, Steve apple at the time was making not just computers. But it was also doing monitors and printers, and what do you call this thinks guy cold scanners, you know, at the Newton hand-held almost everything that accompany the competing history needed apple had a hand in. So it had it had lots on us opponent. I'm also a really confusing of of of computers, they had dozens of different variations, and and and Steve Jobs really cut it back to just just full machines and had this famous matrix was to computers full professionals in to computers for consumers and one desktop one potable. So it was cut back to just, you know, full computers, initially, which is the kind of thing you can only, you know, apples pointing to the top. Board. They thought he was crazy. They thought it was suicidal. I mean, how can a company so I just full products. And if any one of them is a failure. It could bring the hell company down. So it really was very very risky, and I'm and if it'll back on kind of like an amazing job that he did he managed they managed to pull that up and make that successful because it could easily and they almost did stumble. A couple of times the Cuba must like sunt sunk the company when that was an success when so yeah, it's definitely getting back that, but, you know, the company's way different these days, and they have all these different, ipads, but you know, someone had a spreadsheet on on Twitter and the important thing, I think really is is is to hit all these different price points between the cheapest one I think is to ninety nine the most expensive one is like twelve hundred and the hitting every so the fifty dollar price point with phones, though, they anyway, but and it's a little bit like that with with the the, ipads, but the heading all these different price points. So it's everyone's going to an entry way in that's the most important. Thing. I don't think that you know, it's not quite as confusing. It was back in the the late to the late seventies the late night and sorry, but it's definitely a little more. It's not quite as pure as when Steve Jobs took over. But then again, it's a very different company by different market much moment. You. I don't think it's quite you know, I I don't think it's pretty disastrous yet. It's it's I think to worry about. So let's talk about Foxconn that was a huge deal that Tim made and a lot of people when they hear they think Foxconn, oh, you know, horrible human rights, and you know, it is definitely different than what we know here. Boy, the way that they treat employees. But you right that it wasn't really about like lo- low wages wasn't what made Foxconn turn help apple in their successes. Talk a little bit about Foxconn. Sure. Yeah. Well, I I did some digging around, and I I didn't realize this. But Apple's relation fussing goes all the way by apple on needs to do some assembly for the apple two is going back to the late seventies early eighties. It's it's a it's a very it's a very scrappy company may it was funded by Tony goo Taiwanese entrepreneur with he borrowed some money. His parents were kind of middle class. Well, today bus money from them. You know, this computer assembly business, which is he ready world to coattails of the industries and took off and Moses where it was actually with with companies like like Dell and gateway Dallas specially I think it was a big was that big come upon before apple came along and ten cope. I think you know, I don't think they have they never had the plan to like just ask those everything. And and and and it never really was about getting the lowest possible lay because it's always about expertise and on about, you know, them being able to do to make these products, you know, better than apple conducted itself. Really to be honest. They've always had a very close relationship. You know, apple sends in tons of engineers tons of design is now people Johnny Ivan's design sane. They live for months in the factories. You know, working out how these products get the prototype designed get made and made in huge numbers. And they have these massive massive chains of engineers who know all the different aspects of of manufacturing. And and it's a big job, you know, to get like. A product like the iphone up running when they do a redesign. You know, it takes two or three years just to design the factories the the product line in how how that will go together in the factories, you know, the manufacturing process takes two or three years to to to finalize. So they they signed to get bit by bit. Like, I said some of the MAC with the I'm the I might was doing an Eljay. They asked us to l g and LG was doing the the, you know, the big the Catholic HEB the screen of the machine, and and they did such a good job of that. They they've actually go to other parts of the the the the the contract until eventually they were doing all of the the the assembly battle together. And then I took it a Foxconn and Foxconn, you know, they they built it up over the is, you know, there was a there's been a lot of talk about bringing manufacturing to the US. But it's would be tricky to do that. Because of. Well, from many many, many, different reasons one of them was I think they was trying to set up a new trade. You know, they wanted engineers manufacturing engineers on folks come was able to assemble several thousand manufacturing engineers, and I think Tim Cook's on record saying that you know, that this you couldn't even if you if you've pulled all the manufacturing engineers from every single school in the US, you wouldn't even have half of the number that the China's tending out the next sense. Yeah. So am also it has to do with how quickly they can get them. Right. I mean that like with the iphone it was going to have a plastic screen, and then, you know, famously jobs said last minute he wanted glass screen, and they were Foxconn was able to accommodate that because of their flexibility. Right. Absolutely. Yeah. So yeah. Like, you said they pulled like ten thousand people out of the and studied him, you know, so them they started putting on glass rings of implicit screen. And that's because I like the fighters in these massive mini cities, where they have huge plants, you know, up to like, I think seven hundred fifty thousand people living in these places and it's hugely flexible. You know, the the the the final assembly plant we're talking about final assembly plants where they put the the the iphone together they put the battery in and then the motherboard, and and some other components, and then the screen goes on top. And it's largely hand. It's all done by hand. You know, it's a big myth that this is done by robots? I try to automate it. But they're not quite there yet. So. Almost all the assembly is done on. This is true of apple. But almost all high tech products. It's not behind and it's it's really kind of low tag. They just set up these long lines of tables, and you know, someone puts a takes the case and put the battery in and it goes to the next person. And they put the next component. And the next person they put the next component. And and you know, depending on how many iphones are going to be assembling. The have hundreds of these lines sometimes thousands in in in several different factories, and you can only do this in, you know, in an operation like like FOX coming up where they have people who who are living on the factory campus. You know, the thousands thousands of them, and if they get a big old for for for for tens of thousands of millions of iphones, you know, they can pull people off they can immediately just sit up these lines. I really simple set up get thousands of people to to to to work on him, and they can train them in a couple of days. You know, what they need to do? And you could just see. No, could you imagine doing that hand estate and send him a factory somewhere, and then recruiting people and trying to get them to do that. You can it's an it's impossible. It can only be done them to that model. And so many people had never heard of Foxconn until the New York Times report, which was approved by apple as all press is. But then that was when people started to question what really how many people do have to to touch this device before I get it. And people started to feel you know, just to question our attention. Our you know, our need to keep upgrading. And then of course, there was the Mike daisy play the agony and ecstasy of Steve Jobs, which you originally gave a good review to on called MAC. I looked up at him and made you question like, oh, I felt guilty about my iphone and many of his details. Have been you know, he he admitted to lying about them. But there's still some issues right about. I mean there there's still some things for us to really think deeply every time. We get a new iphone? How do you know he he was he raised? He shone a light on a very very important issue. That wasn't getting taken seriously know, the people went really looking at. And I think he held apples tweets the fine. He was you know, the way he presented his his monologue. Was it was all first person? And he was talking as though he went untold to these people face to face, and it turned out that he had fabricated that that he actually hadn't done that. Did he take these reports soon a second hand and an inject himself into them as an presented as someone's telling him face to face, and so it was kind of an odd situation. Now, he finds I put people to buy products people who read the website, the Celtic MAC, they don't wanna hear this kind of stuff about apple. They don't want to have this kind of stuff about Steve Jobs. You know, it's a kind of an ugly truth, it, it's it's something that you don't want to you know, you want to bury your head about. And I think might as they like I said, you know, he. He raised. He shone a light on a very important issue. But you know, and then it got attacked for the for, you know, for for the way, he did it which I think, you know at allowed apple to. So the sidestep it, you know, they went they went really, you know, they should became about my daisy rather than the things he was talking about which I thought was a shame. But since then, you know, I mean, one of the things that I don't want to talk about this now. But you know, they've really done Tim Cook's really done a lot. And I'm really cleaned up. The supply chain. It's definitely not the same supply chain that he inherited all I guess help build, you know, tiny as ago, but when Steve Jobs is around, you know, he didn't really see the jobs pay lip service. You know, he really wasn't an issue. And I think Tim cope with his with his blue collar background is background of wiccan factories coming out through IBM in spending more than it doesn't. He is on shop floors at it did manage to him. And I think he's made some really important changes some really important reforms. I mean, many things I mean, people always think. Okay. Well, there would never the apple pencil would never have been charged outside of the I'm, you know, the ipad, if you know jobs were alive or all these things about products. But I really wonder what would have happened if he had still been around in terms of this. Because I mean, you write about in the book about how cook worked with the fair labor association. And he was the first tech company to do that. And they audited the factories, and they did make a lot of changes. And what if you know, how would jobs have fared now in the age of social media? I mean, you think about Alon moskenes, Jeff Bezos, and Mark Zuckerberg? And like what her where would he have fallen in that? Because by all accounts. He kind of said whatever he felt like saying all the time and people don't accept that so much anymore. Well, you know, he's very disciplined, and he I think he's the opposite of someone like Elon Musk jobs has never going to take to Twitter stream and start spouting. Whatever came off the top of his head. You know, his much much more disciplined. Twitter. Really? I mean, did he I put it was around. Mr. On came out his keynotes where really his forum. Full speaking to the public, and you know, he would practice for months obsessively, every single slide, you know, was was pulled over and an agonizing over, you know, he didn't he didn't do anything off the cuff. I mean, he had to even made any jokes that went rehearsed product presentations, but you know, the point about you know, would have cared about these issues. Now, I don't think so I think this is what's interesting about Tim cook. And this is why he's like a an input one of the most important CEO's. If not the most important that Apple's ever had is because you know, he's bringing these values and changing this massive corporation that I was indifferent to these things, you know, is indifferent to the supply chain. It didn't rain late jobs. I think was mortified that that twelve people committed suicide and would let light love has too late love to that issue to have gone to bed like he's not like dealing with that. And I don't know how to deal with it and didn't deal with it. You know, they they they made some changes. But they the changes the big chains didn't really come until after jobs past and and Tim co took over and then. Anybody got serious about you know, that influencing apple supply code of conduct holding the supplies feet to the fi cutting them off if they didn't if they you know, they made too many infractions they really serious at a Tim cook. And it wasn't as honesty jails. I think that you write that he said, you know, we're on top of it. We're on this or something isn't that? Sad. So maybe he'd be more of like a Travis kalanick's like the former CEO of Uber like more of his Edano. Yeah. I just I just wonder what he would have how he would fit in. And all that. I mean, I guess more Zuckerberg doesn't really necessarily say stuff, but he seems to care more about humans than. No, I think the opposite. He's a he's a complete monster. Because nothing about he's a robot. I mean, he's much much worse than jobs jobs, at least had some kind of you know, like empathy that was expressly products. But. Was like he does in his heart of hearts believe that he's doing good. I don't think it is a little tool. You don't think he believed that? Oh, no no for second not occupied now. Yeah. I don't think I, you know, I think he likes to stick his name in a hospital and pay seventy five million dollars to do that, you know. And and so to do these kind of these things that are doing lip service. But like his his recent, you know, the whole pivot towards privacy is because that's what you know. Rip off in Snapchat. Just coming stop test businessman again. And it's clear that, you know, people want more the young people aren't using Facebook. You know, that that the abandoned in Dros things like, you know, for these more private community social communication channels. So he's just responded to market. I don't think he has. He's not doing this for you know, for the good of humanity addle. He I guess you're right. I guess his robot. Act fooled me. You know, I think Steve Jobs Steve Jobs fits into that. And I mean jobs wasn't very odd. You know, he's he's such a fascinating character. So full of so many contradictions because he really was a busted was a sociopath. He really didn't kaffa people even people in his own life. Look at it look at the the terrible account from his own daughter and how she was treated. I mean, you know, she was treated like an accessory like a pet. She wasn't feed like a human being he didn't give her. He didn't. He didn't really have that in his heart. And it was a sort of incapable of that. He's he's you know, he was a sociopath. I don't I don't think the Zuckerberg is a sociopath. I guess that's what I'm saying. Like, he seems to be like want think he's doing good and want to do good. And also the bottom line. We'll Trump was able to do through his products Otley. Right. Apple products. He had he had a look at. I'm that remarkable things. You know, they they. People accuse them of being too expensive, and too well-designed sort of elitist and kind of you know. Aspirational? But that they're not really I think in the genus of jobs is products gone all the way back to like the apple two, and the MAC was to democratize this this high technology, they really with for the masses, you know, they were regular people. And that's why his insistence so much on simplicity on one button mice and all that kind of stuff that drove people crazy, but you could walk any I could walk up to the grandmother and a teacher. You know, anybody? I remember getting the first iphone and my kids grabs it, you know, and they had it worked out in a few minutes. You know, and they were showing me all this stuff. You could do. It's so intuitive. You don't need a manual. You don't need someone to show it. So you just pick it up and you play with it. And it's you know, and and it's and it's obvious. What it does even if it's something as new as, you know, like multi, touch, I smile phone, and that was his genius. You know, that was an had real empathy. That was that was like that does take crazy empathy. You know, a real a very emphatic mindset that wasn't blown out in the way he treated people. All so odd and contradictory. He's such an interesting person. But Tim cook. I mean, I think Tim cook. You know, he's he's unlikely to make he's like apple a very very progressive company. And he's doing all the things that I think people used to project on the Steve Jobs. Steve Jobs was like a hippie. You know, he's California hippie longhand super good looking he dated Rockstars. You know, he was had way diets he seemed to be the epitome of, you know, the sort of like, California left coast cool, and yet the company he founded and ran was you know, it was like a big rig kind of ruthless money-making machine, and it really didn't do much for the environment. So for you know, inclusion diversity education the supply chain, and these are things that are really changed under Tim cook. You know, the last few years, partly unready, quite remarkably he has been tending apple into this this this this this this vessel for filmmaking. Some quite important changes. I think in the way that American companies like as big as apple do business and do things like make products that running on hundred percent renewable power is pretty is big and important. I think it really big and important change. So one big moment in his career has to be San Bernardino, the privacy and Craig Christian debate, which as you write they were really just waiting for. They knew this would happen. The encryption problems started with IOS eight, and they had, you know, the police had already talked and said we want you to be able to open these phones in general and cook had said, no. And then here was this case where people had died they and the person with the the iphone the terrorists with the iphone had died and had an iphone which I think is rare for terrorists in general. And so this was the perfect storm talk a little bit about how cook handled the that aint big encryption case. Yeah. A they go to writ from a coats down and someone Dante, no. Asking them to work with the FBI to create a special version of IRS that would bypass the the the the number luck on the home screen lock. And apple and Tim cook in refused. They want it. The the creating such a thing would become like a pen to his bugs. It'd become like a once. They created such a thing. I it it. They wouldn't be able to control it. They were that it would be able to get the in live and undermine everyone security. So Tim cook, you know, they they he and half a dozen others detailed in the book. I got I talked to Bruce. Oh, well, the the apples chief lawyer who was in the room at the time, and they had this emergency council, and they amid maybe realized that this is sort of, you know, could be an every serious threat to apple understands the stance to take the stance and say that no we won't work for the FBI was ready ready. Risky. You know, they didn't want apple to be saying to be portrayed as citing the terrace. But they felt that there was a more important issue at stake, which is to maintain the security of everyone's devices and the privacy of everyone's devices them that is the, you know, as was a far more important point than this than the making the bending over backwards to to to accommodate this one particular investigation. And so it's a point of principle that I think, you know, initially the public was was against them. You know, Donald Trump who is a candidate for the presidency made a couple of speeches where he attacked him. Cooking apple for not working with the FBI. I'm painting of simplistic terms, you know, so the saying that they're not, but that's not even terrorists are not helping law enforcement. Whereas, you know, the the real point was a formal complex, and you know, for the next six weeks or so apple went onto and Tim cook. Divi determined campaign public education campaign to try to tell people why they was in. Why it was important the people have privacy and security, and that they should provide a bacterial to law enforcement. And I think they did a really good job. There was one pivotal point. When he went on ABC and gave a big interview to ABC. And and that, you know, I think was the first time that people really says so Tim cook that was one of his big interviews, and they saw that, you know, he was a thoughtful and competent leader of a company and that his his principal position was was really defensible. And and it I think eventually they prevailed. You know, the the the FBI mice to get an Israeli company to hack in a dual and without that they didn't have a good legal footing to force apple to comply with the road. So they had to drop the case. So it was a success for cook. But he he was a success for apple overall like he won. But he was upset at not having to not being able to go forward with the case. Right. Exactly. Yeah. It was it's a it's a vigil. You know, they haven't really nothing's really been resolved. You know, they want to case, you know, they they went first to do what what the F B I wanted to do. But it's still unresolved. You know, I it was one of the courts to sort it out. He wanted to have a ruling he wanted to have a legal ruling. So it was on the he one of the colts to figure out what to do in this case, you know. And when they took the case it was it was undecided. This still undecided, and it's the lash ongoing issue. And in fact, you know, it's coming up again, you know, people with Facebook. Soccer bags announcement. They gonna make Facebook and what's up an Instagram? You know into end encrypted. You know, it's it's it's it's it's gonna come up again. I mean, it's always this was going to be a tension between, you know, purposely, and and security and things like law enforcement and terrorist investigations and criminal investigations, you know, criminals can use these tools to to to prime robberies and commit crimes at, you know, at you know, we as it's talking to that that family, but the fact that it's you know, that we need this. You know, I I'm I'm a firm believer that we didn't need this encryption. It's an it's an it's an insoluble problem. I mean, it's it's something that's that's very difficult to the soul. If you give it back to some people who go by to everyone, you know, it's not the not security Yukon, there's no such thing as giving the governor secure back to it will, you know, come to haunt than you know, when someone they don't want it against access to it. Earlier that it's rare for terrorists have iphones. I don't know that does take to at all. I cannot back that up with any facts. I just think that this. This is interesting because it wasn't even his personal phone for the road shooter was his work phone. An wonder is that why this hasn't why hasn't it come up? Again. Why haven't we seen this case come up again? I haven't followed it. I'm sure it it it it must. I I'm pretty sure it's come up. It must have come up, and especially in criminal investigations. It just doesn't made. You know? We haven't had a big national or international news story where where where you know, the the revolt around this. But you know, at the time when the somebody Dino was looking into it. I'm in the Neil cups were looking into. There was a case where a couple of offices was shot in in New York, and the shoot is the cubs won and access to the shooter's phone and being petitioning apple to help them get into that. And there was another case, I think around the same time. I forget where it was. But, you know, so at the same time is that that somebody Dino shooting, you know, there were at least two or three ongoing cases here in the states. Let alone, you know. Elsewhere. I'm pretty sure it's you know, I know it's an ongoing issue. Well, yeah, there's drug dealers. It's also we did he things we hear about are the terrible people, not all. The good ways that encryption has helped whoops whistle blowers. Or just other people. You know, women who are in the case of abuses, all all kinds of good ways at encryption has really helped people besides it just being something that we should have the right to. So so diversity, accessibility environmental issues. I mean, cook his been on the forefront of all of those and really push in showing that a successful company can also do those things talk a little bit about like, the trillion dollar valuation. And and and who who is that it took place under cooks rain. I guess I mean is is he who we should really think for for that much money. The company would think I'm not getting that much money. Yeah. Absolutely. You know, it's a, you know, Tim cook is now introduce more I phones than Steve Jobs introduced and he up in since he took over the the stock is has more than doubled. And the the revenue has has also more than doubled and people were saying in around the time when he took over that apple was already big, and that he was going to have trouble with the law of big numbers, you know, to to to to make any significant increase on a company that's making you know, eighty billion dollars every quarter. If going to sell a lot of iphones and going to set a lot of products, you know, to make any kind of dental, and the they have you know, they've they've they continue to grow everything they had that. I stumble this last co the the holiday quota of last year the end of two thousand eighteen when they sold fewer iphones expected in China. And they took a hit on that runnings. Then. And you know, there's a lot of people blamed Tim cook for that saying, oh, you know, hailed as it's the end we've picked we reached peak the iphone, you know, the the run is over. I was looking different, you know, because it's the first time in in more than ten years that they've they've you there was actually a decline in sales. It's been growing and growing and growing every you know, every every quarter every year. But you know, it's still it's you know, it's the best someone to sweat as the best business ever made. You know, they've they've sold so many it really has been not just technically, but culturally transformative who doesn't have a smartphone. These you know at the smartphone is the people's computer. And if it's not a an I an iphone it's a it's a pile rip off of an iphone. It's an Android phone. Right. So it's really has been transformative and coke. You know, has I think he was he was a major architect of the manufacturing operation that made that turned into such a behemoth, and and his continued to grow it at. A massive massive way since then. And I I think people should have you know, they they don't give him credit for that. It's kinda strange. I think all Steve Jobs that idea when he did all the work and Thames just running coat tails, but he's was not only an architect of in the first place, but you know, so growing, it's the size is no main achievements. Well, I we only touched the the basics in your new book. And I highly recommend that if anyone's interested because it really is not stuff that you can just find out there because he hasn't done any major profiles. And it is just the the way that you put all the pieces together. It's it's a great book. Tim cook the genius who took apple to the next level by Leander caney and also found her of cult of MAC, so you can find the book wherever books are sold. And there's also an audio book. There was do you read the audiobook, no? Professional. Great and. Yeah, thank you so much for joining us, and you can also check out all of Leander's other books online. Thanks so much for coming on. Thank you so much, and they give for joining us every week, we record triangulation around fried, usually Fridays sometimes other days, you can subscribe whenever I get it. Whenever you want to get it on any you can watch or listen, whatever way you get podcasts will be there and we'll see next week on triangulation.

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Thu. 01/17 - Tim Cook Sayz: Regulate THOSE Guys

Techmeme Ride Home

20:48 min | 1 year ago

Thu. 01/17 - Tim Cook Sayz: Regulate THOSE Guys

"The. Welcome to the tech main ride home for Thursday January seventeenth twenty nineteen. I'm Brian McCullough today. Tim cook calls for a data broker clearinghouse a possible criminal case against the largest leak of user credentials ever found in the wild. And why we probably need a Unix for machine learning. Here's what you missed today in the world of ten. Facebook this morning announced it has taken down four hundred seventy one Facebook pages and accounts as well as forty-one Instagram accounts for the usual coordinated in authentic behavior. But this time, well, maybe this is usual as well originating in Russia, quoting from Facebook's blog posts on the matter. The two opperations we found originated in Russia and one was active in a variety of countries. While the other was specific to Ukraine, we didn't find any links between these operations, but they used similar tactics by creating networks of accounts to mislead others about who they were and what they were doing despite their misrepresentations of their identities, we found that these pages. Anna counts were linked to employees of Sputnik. A news agency based in Moscow, and that some of the pages frequently posted about topics like anti-nato sentiment protest movements and anti-corruption and quote. Among the details. The accounts involved had about seven hundred ninety thousand followers and the groups spent about a hundred and thirty five thousand dollars advertising on Facebook platform, paying in euros rubles and US dollars around one hundred ninety events were hosted by the pages. The first was scheduled for August of twenty fifteen and the most recent was scheduled for January up to twelve hundred people express interest in at least one of these events, but Facebook couldn't confirm whether any of the events actually occurred. Facebook's former security chief Alex stamos tweeted this morning, quote, the Sputnik connection in this Facebook, take down is important. This is the first evidence I've seen that Russian overt propaganda organizations are also participating in covert amplification and quote. Apple CEO. Tim cook has called on congress to pass privacy legislation and called for the Federal Trade Commission to create a data broker clearinghouse that would enable users to track and control their personal data quote. We all deserve control over our digital lives. That's why we must reign in the data brokers. Cook writes in the latest issue of time magazine, quoting again and twenty nine thousand nine it's time to stand up for the right to privacy, yours mine all of ours. Consumers shouldn't have to tolerate another year of companies irresponsibly amassing huge user profiles data breaches that seem out of control and the vanishing ability to control our digital lives. The problem is solvable. It isn't too big too challenging or too late innovation breakthrough ideas and great features can go hand in hand with user privacy. And they must realizing technology's potential depends on it and. Quote. Cook points out as I have on the show that there is currently no federal or overall national set of standards or rules governing data practices, especially in regards to data privacy and the rights consumers have their in see for example, the recent episodes, we talked about the telecom companies and their habit of selling location data from your phone to third parties. What the set of rules or governance or legislation around this sort of thing should look like is open to debate. But I agree that it is long has time to put something some sort of framework in place, and as for his idea of a clearinghouse for data brokers cook proposes that it would work like this data brokers would have to register on. It thereby enabling consumers to track the transactions and bundles and deals involving their personal data and giving them the power to delete or block bits of data on demand sort of like how your? Credit report works, but on steroids with actual levers that you could control cooks piece is just one part of a big time magazine issue on newsstands right now that takes aim at tech pretty explicitly. The cover story is from Roger McNamee entitled. I mentored Mark Zuckerberg, I loved Facebook. But I can't stay silent about what's happening in his piece me calls for the quote monopolies of Facebook, Amazon and Google to be regulated quoting mcnamee's, specifically, Google and Facebook are artificially profitable because they do not pay for the damage they cause and quote, he called for curbing their ability to make acquisitions limiting the markets tech giants can operate in. And specifically outlawing quote cross subsidies and data sharing among products within each platform. He writes, quoting again these. These recommendations sound extreme. But there may be no other way to protect children adults democracy and the economy, our parents and grandparents had a similar day of reckoning with tobacco. Now, it's our turn this time with internet platforms and quote. So Tim Cook's essay is getting all the headlines, but mcnamee's is maybe the bigger story here because this is a prominent venture capitalist making specific recommendations for reigning in tech companies. But a couple of things that people have been pointing out all day number one time magazine is now owned by Mark Benny off the founder of Salesforce who has previously been a voice critic of the Facebook's and the googles of the world himself. So as Rasmus Klein's Nielsen tweeted in regards to the Tim cook piece, quote, a storied news publisher owned by the CEO of one tech giant has a cover story by the CEO of another tech giant about how other tech giants should be regulated, and quote and lots of people pointed out that if apple doesn't like the practices of some of the other tech companies. It does have considerable amounts of power and influence that could change the situation. As Neil Patel tweeted, quote, pushing for a law is great. But it is telling that they won't use their own platform dominance to forbid these practices, and quote, Shiro vide tweeted, your periodic reminder that apple gets billions of dollars a year from Google to enable Google's data harvesting slash tracking slash online advertising, and quote, but the real, you know, chefs kiss next level degree of snark goes to Sam Bowman who tweeted again in regards to Tim Cook's essay, quote, failing business calls for regulation of faster-growing rivals and quote. Man, it is just been one of those days, the largest collection of breach data ever seen in. The wild was apparently posted to a popular hackers for him back in December the so-called collection number one database apparently contains the records of around seven hundred seventy three million unique Email addresses and Twenty-one million passwords, the data dump is eighty six gigabytes in size and the security researcher who discovered it said, it was probably quote made up of many different individual data breaches from literally thousands of different sources in total. There are one billion one hundred sixty million two hundred and fifty three two hundred twenty eight unique combinations of Email addresses and passwords and quote now a lot of these leaked credentials are duplicates from previous breaches. Like, the three hundred sixty million mice space accounts hacked in two thousand eight and the one hundred and sixty four million Lincoln accounts hacked in two thousand sixteen but the bad news here is the. The way the passwords in this case were stored in collection number one quoting from wired. These are all plain text passwords, if we take a breach like dropbox, there may have been sixty eight million unique Email addresses in there, but the passwords were cryptographic hashed. Instead, the only technical prowess someone with access to the folders needs to break into your count is the ability to scroll and click, and quote, so might be worth a trip to have I been pony. And since these new credentials have already been uploaded there have I been pony dot com. Especially if you think you have a stray or old password or Email still floating around out there. Oh and timely. Reminder. Get yourself a password manager and use it. No to Loggins you use should ever be identical. All right. Let's take a look at another sort of company that tiny tends to like to buy. So if what I'm about to describe sounds like you need to talk to tiny. So let's say you've raised some money for your business. And you've built a good business with that money a good business with serious revenue and maybe some prophets. But you know, at this point that you're never going to achieve venture scale ever since we entered this world where a billion users is all anyone wants to look at some darn good businesses haven't gotten the attention they deserve. But you're doing great, you're serving your product market fit. Like, you're supposed to it's just look those guys who invested in you, hoping the ten x you just you're not going to be able to deliver it, and that's fine. That's what your business is. There's no shame a profitable business ever. But your investors need a soft landing. You know that and you want to sell the someone who appreciates your f-. Efforts. That's exactly where tiny comes in tiny knows that. There are thousands of phenomenal. Entrepreneurs out there who want to sell their business, but don't want to deal with the brain damage that entails. They don't wanna freak out their staff. They don't want their business to be put at risk by short term oriented buyers will try to pump up you don't want to answer to micromanage boards. So if this is you go talk to tiny tiny dot website, that's tiny dot website. And you can tell them brands sent you. If you want, but whatever you do go talk to tiny. More news from data dog sifting through all your logs to find what you need can be challenging especially during an outage. When time is critical and your flooded with Warren and error messages, but guess what data dog now has log patterns, log patterns automatically analyze your logs in real time. And then groups them into clusters based on common patterns, so you can easily interpret your logs identify unusual occurrences and use those findings to steer an accelerated your investigation investigating an issue can feel like looking for a needle in a haystack. And you might not even know what the needle looks like until you see it. The log patterns view helps surface everything that's in the haystack. So you can quickly recognize the most interesting patterns without the need to craft the perfect search query if you're already using data to collect process and archive all your logs. You can get quicker insights into your systems by exploring the log patterns. View right now today haven't tried data dog log management get on that for free data dog h q dot com slash ride home. Also, remember free t shirt data. Doug, h q dot com slash ride home. Sources are telling the Wall Street Journal that the department of Justice is pursuing a full on criminal case against Chinese filmmaker Weiwei for alleged trade secret theft from US business partners, including t mobile quoting the journal. The investigation grew in part out of civil lawsuits against Weiwei, including one in which a Seattle jury found while a liable for misappropriating robotic technology from T Mobile's Bellevue, Washington lab. The people for me with the matter said the probe is at an advanced stage and could lead to an indictment soon. They said a Justice department spokesman declined to comment a wild way spokesman declined to comment on the federal probe, but said while way and T mobile quote settled their disputes in two thousand seventeen following a US jury verdict finding neither damage unjust enrichment nor willful and malicious conduct by way and T Mobile's trade secret claim and quote, the company contested the t mobile case, but conceded that too. Please acted improperly and quote pressure has been growing in the US against while way. Just yesterday. A bipartisan group of congressional lawmakers introduced a Bill that would ban US companies from exporting components to Chinese telecom companies that are in violation of sanctions laws. It is thought that this legislation is specifically targeting while way and Z T Senator Marco Rubio tweeted about the journal article saying, quote, this is only the tip of the iceberg while way and other China Telecom's spy, cheat and steal everywhere. They go. After all that let's end today with two segments about democratizing technology, or at least tech development. I here's a pitch. What about AWS, but for everyone have you heard about the low code slash, no code movement. Here's how geekwire describes it quote, the promise of so-called, low code, no code software development, tools is to enable anyone to create business applications around their custom needs the whole low code. No concept has been volving over the past few years. Just as the value of adding simple web applications to older business workflows often based around paper has become clear. Professional developers are being pushed to develop and ship code for mission critical applications on a near constant basis local companies like apps sheet, K two and smart sheets have been working on tools for these types of users and big providers like Microsoft, Google and Salesforce. Also offer their cloud customers access to these types of tools, and quote, well based on reading the tea leaves of Lincoln resumes and recent conference keynotes geekwire speculates that AWS might be working on a low code no code project internally part of an effort called AWS for everyone. So imagine maybe a web interface with drag and drop elements that even non programming savvy users could use to make custom applications seems like a super smart idea for Amazon moving the AWS revolution beyond just the Ardy converted universe of devs bringing the power of the cloud to any industry, the term AWS for everyone actually came up in a talk that Patrick woo in AWS engineer gave at a conference in November. He described it as quote, a new product that will transform many industries and change how people work, and quote, as I said geekwire Doug more into this and found the term eight. CBS for everyone showed up in Lincoln profiles for around fifty engineers, of course, as of this afternoon. A similar search showed that references to AWS for everyone was quickly disappearing from Lincoln and AWS representatives did not respond to requests for comment. But sounds pretty cool. If indeed this is something that is coming down the pike. And when the former director of engineering for Facebook AI research, sir can peon Tino left Facebook in two thousand sixteen he realized there was a big problem. Now that he was leaving the friendly confines of one of the big tech behemoths. It was harder for him to do machine. Learning experiments, quite simply you can't really do the big AI projects without a ton of resources behind you right now quoting from tech crunch. We spent decades getting to a laptop powerful enough to develop a mobile app or a website. But we're struggling with things we develop in. I that we haven't struggled with since the seventies says PNT, no before PC's existed the computers filled the whole room at a university or NASA and people use terminals to log into a single mainframe. That's why Unix was invented. And that's kind of what I needs right now and quote. Spell is PNT knows new startup. It's a collaborative platform that lets anyone run machine learning experiments. The company connects clients with the best newest hardware hosted by Google AWS, and Microsoft, Azure, and gives them the software interface. They need to run collaborate and build with a I end quote. So if you're an engineer who wants to work on a either for yourself or for your smaller startup instead of building your whole super expensive rig of high-powered GP us, you can just get on spell. Specify the type of power you need to do your experiment, and boom, you can run your tests remotely individuals can use spell for free and enterprises can get started for ninety nine dollars per month per host and a price. Clients can also set up their own private clusters, quoting tech, crunches, Jordan, cook the implications. Here are huge small companies and startups looking to get into I now have a much lower barrier to entry whereas as large traditional companies can build out their own proprietary machine. Learning algorithms for use within the organization without an outrageous upfront investment, end quote. So Unix for machine learning. That's pretty cool. This wasn't enough to make a whole segment out of. But you know, that whole cavalcade of tech IPO's that we were expecting early this year. Well, the longer this government shutdown goes on a little birdie reminded me recently, the more those IPO's are in jeopardy IPO's are planned out way ahead of time with military precision. It's not just meetings with the bankers. It's not just the roadshow with investors. It's also high level consultation with the SEC. Well, that ain't happening while the SEC ain't working. So anyone who was already on an IPO calendar is probably on a definite, wait and see sort of basis already. And as this little birdie pointed out to me, there's even a key date coming up February fourteenth on February fourteenth, financial statements provided by companies that were planning on IPO ING in Hugh one are no longer valid. They have to be updated and audited for all of twenty eighteen. So if the government doesn't reopen by the fourteenth, potentially the entire Q one IPO calendar is now shot. And if things have to get pushed back even further that can have a ton of knock on affects if actual listings that were planned for the spring have to move to the summer and the fall excetera etcetera as I said not enough for a full segments. But something to put on y'all's radar talk to you tomorrow. Every friday. I do the long reads suggestions, but you know, what is the perfect venue for actually consuming. The long reads, I suggest it's flip board flip board curates the world stories so you can be smarter in your work life and play. Choose from thousands of topics to personalize flip and get the latest stories from the best publishers and experts delivered to you twenty four seven, you know, flip forward us flip board every day to put the show together. If you're not already using flip board, then it's time to get educated with so much content whizzing around out there. There's only one storytelling platform that helps you keep calm and stay informed and inspired flip board used by millions of people. Everyday flip board is how people move themselves and the world forward. Get started now at flip board dot com and be ready to sit back and enjoy the weekend. Long reads, the next time I throw them at you.

Facebook Tim cook Google US apple PNT department of Justice CEO Salesforce Russia Doug AWS Instagram Brian McCullough SEC Ukraine Anna time magazine
Mac OS Ken: 05.06.2019

Mac OS Ken

14:04 min | 1 year ago

Mac OS Ken: 05.06.2019

"Yeah. This is MAC OS, Ken. It is not apple on the phone. Warren Buffett is still into the Cupertino company. Eat and Tim cook says Tim cook things it's Monday the sixth of may twenty nineteen. I'm Ken Ray. And this is news from Moco west Ken brought to you by yours. Truly end sponsored by simply safe. Get a jump on protecting your home at S. I M P L simply safe dot com slash MAC. OS? Can this show is also sponsored by squarespace your place online. I know somebody who starting a new podcast first thing they did format. The show. Second things start producing dummy shows the third thing they did was build a site for the show with squarespace originally wasn't going to be much more than a splash page, titled the latest episode a place to play the latest episode and the link to a patriot page. They've added a blogging component since then not because it was necessary. But because adding it was so easy. How could they not? Here's my point. You don't know what you can do or what you're gonna do with the squarespace sites until you build one. Whether you're sprucing up an old domain supporting something else or starting something completely new squarespace comes loaded with tools to get you going. So get going. Go to squarespace dot com slash MAC. OS Ken for a free trial. And when you're ready to launch. She was the offer code MAC. West Ken, this eight ten percent off your first purchase of a website, or domain. That's offer code Moco. West Ken at squarespace dot com slash Moco. West Ken for ten percent off your first purchase of a website, or domain and a big thanks to squarespace for sponsoring this week show. Repeating a public service announcement this time of this Forbes that reminds us that that unexpected call from apple support is not from apple support the financial site tells the story told here a few months back the people getting calls on iphones with the caller ID showing the call coming from apple support actually, the pieces author says he's heard of callers pretending to be from apple care or generic sounding apple customer service, though, apple support appears to be the most commonly used in these phishing attempts. The P says the bait will vary, but as always going to be a variation on the theme of your account has been compromised there's been the data breach or there has been suspicious activity in your I cloud account. But it hasn't been there hasn't been and there hasn't been as apple says on its own support page on phishing attempts and how to avoid them if you get unsolicited call from. Someone claiming to be from apple hang up and contact us directly. I hope this goes without saying don't hit revile find oppose number and dial apples number to be absolutely certain that your talking to apple as the Forbes piece points out. Apple will never ask you for your apple ID password. I cloud credentials or benefit codes in order to provide you a support simple as never. Yurikov Omaha still grooving on apple ahead of last week's. Berkshire Hathaway shareholders meeting CNBC had the firm's founder Warren Buffett talking about berkshires position in the Cupertino company. In short still grew van buffet told the financial channel that he and his haven't changed their apple holdings. He's also cool with last week's apple earnings. According the piece, I was pleased with what they reported buffet said while noting he never makes investment decisions based on the single quarterly report what they talked about and reported is consistent with the reason we own fifty billion plus of apple don't freak out, by the way. If you hear Berkshire has sold a bit of apple having said that the firm has not sold any apple in that it still has fifty billion dollars worse, but added unless and they have no reason to think that this is true. But there's one. Fellow that owns a little over one percent of our holdings in the office. And I don't see what he does every day. I have no reason to think he's bought or sold. Apple. Overall, the oracles pleased. The EU as lumbering Apple's way nearly two months after Spotify filed in the fischel complaint about alleged anti-competitive practices by apple with the European Commission. The e c is apparently going to investigate apparently, though, not officially at least not yet a piece from the financial times says after considering the complaint and surveying customers rivals and others in the market. The EU competition commission has decided to launch a formal antitrust investigation and apples conduct. According to three people familiar with the probe. Nothing official from the apple Spotify both declined to comment, according to the financial times. Apple Pay and Google pay have landed on some UK government services and gadget says a handful of services in the United Kingdom. Now, take the tech companies payments solutions right now, the peace says, it's primarily useful for travel. According to the report, you can use your mobile device to quickly pay for global entry fast-tracking entry to the US, the registered traveler service for frequent non E you visitors to the UK and the electric visa-waiver service for some Middle Eastern visitors to the UK it also worked for basic db s or disclosure and barring service checks for work. That's basically a criminal background check. That's not many departments. Though. The peace says the government expects to bring the payment methods to more commonly used services, and let's face. It says and gadget this technological convenience is still relatively rare in government, regardless of where you live. It might lead other organizations and countries to follow suit. Another right to repair Bill has fallen at the hands of apple and other tech lobbyists. I told you last week of such a Bill being pulled in California after successful lobbying by and others. Now apple insider says other such proposed legislation has met its fate and on -tario Canada. According to the peace a Bill presented to the Antero. Parliament in February sought to provide the first known legislation in Canada that would encourage manufacturers to assist customers and fixing their failing hardware. The Bill would have mandated the ability for individuals and businesses to acquire official parts from manufacturers such as replacement iphone displays from apple directly as well. As repair manuals and diagnostic tools at a reasonable cost. Lawmakers voting down the measure express concerns over public safety. The P says they were also apparently concerned about harming the electoral property rights of US companies. But causing some stop selling their goods in the province. More news in a moment. But first a word from SimpliSafe twenty four seven home security with no contracts and no catches fright alarm panic. There are lots of words for fear and one word that counts for home security, simply safe. Simplisafe home security that knows it feels good to fear less. This is award-winning protection that's garnered tons of praise Moran. The tech world the verge. Call simply safe the best home security. It's one readers choice from PC magazine. It's a two-time winner of seeing that editor's choice and a wire cutter top pick. It's also really easy to install FYI. I just follow the simple instructions and get protected. Stop fear at the door with SimpliSafe try simply safe with free shipping and free returns. You'll get a sixty day risk-free trial to order now and have your home protected within a week. Go to SimpliSafe dot com slash Muko. West can get started today as I am P L I at SimpliSafe dot com slash MAC. OS can be sure to go there. So they know you heard about it here. Simplisafe dot com slash MAC. OS can. Wondering what Tim cook thinks about consumer privacy? He says he's for it wondering what he thinks about spending twenty four seven glued to a screen. He says he's against it. Wondering why these points on familiar you've heard them before? But he said them all again, this time the ABC news in an interview with Diane Sawyer, cook covered a lot ground. He's covered before on screen time. Apple CEO said we make money if we can convince you to buy an iphone, but I don't want you using the product a lot what we want to build our products to enrich your life. Do something you couldn't do without it. That's what gets us excited on privacy. The CEO said when he was growing up one of the worst things other than something like hurting somebody or something was the peeping, Tom. You know, somebody looking in the window the people who track on the. Internet Noah lot, more about you than if somebody's looking in your window a lot more. But he says this is pixel like we've done every other point in time when we get together. It's amazing. What we can do cook went on to say something that he has said many times before you are not our product. Our products are iphone and ipad 's we treasure your data. We wanna help you keep it private and keep it secure. We're on your side on raising kids in the age of iphone cook said what we're trying to do is give the parent the controls. There's no standard for parenting people have different views about what should be allowed and not. And finally day the future of mankind in the face or wake of apple products wasn't all cooked talked about in the last few days. He also talked about Apple's new a store, which would really rather not call a store. Macrumors highlights. Washington Post report with apple CEO and Deirdre O'Brien Apple's newly minted head of retail. The two were talking about the Carnegie library. Apple store set to open in Washington DC on Saturday. The eleventh of may throwing around some numbers renovation took two years. It costs thirty million dollars seven million dollars on facade restoration two million dollars on landscaping three hundred thousand dollars on stairwell. Restoration all of that Napa will pay rent of seven hundred thousand dollars a year for the next ten years for the store which cook. Would really rather not call a store indicating that buying stop is probably one of the least done things in such locations. The post quotes cook as saying we should probably come up with the name other than store because it's more of a place for the community to use a much broader way. Like other remodeled locations, the says Carnegie library will use the town square design with educated sections for the genius grove today at apple sessions and shopping for retail products. No matter how gauche that seems. Mac OS can brought to you by me and sponsored by squarespace. Get ten percent off your first purchase of a website or domain with coupon code Moco, west Ken at squarespace dot com slash MAC. OS? Can this shows also sponsored by simply safe? Get a jump on protecting your home at S. I M P L. I simply safe dot com slash MAC OS can advertising handled by backbeat media online at backbeat media dot com. You can reach me a couple of ways info at Muko, Wisconsin dot com or call seven one six seventy zero four zero eight zero. We will talk again tomorrow until them that is news from co Wes, Ken. I'm Ken Ray. Chow?

apple apple squarespace West Ken Tim cook Ken Ray Warren Buffett Cupertino Carnegie library US Canada CEO official EU
Book Review - that awful new bio of Apple's Tim Cook

Talking Tech

04:30 min | 1 year ago

Book Review - that awful new bio of Apple's Tim Cook

"Talking tech is brought to you by wicks dot com. Create and publish a stunning website all from one powerful platform, go to wicks dot com to create your very own professional website today. That's w I x dot com in stay tuned after the show to hear you can take advantage of special offer for talking tech listeners. I just read a new biography of apple CEO, Tim cook hoping to learn new things about a man covered for many years. And here's what I know. Now cook gets to his desk every morning at six AM sends out emails staffers, sometimes as late as three AM on Sundays doesn't suffer from jet lag somehow likes to work out and ride his mountain bike on the weekends. And then that's about it. I'm Jefferson Graham with USA day. Let me tell you more on today's talking tech. The name of the book is Tim cook the genius who took apple to the next level. And the author is Leander Connie blogger for the cult of MAC website. Now, I don't mind a business. Book the praises it subject. Cook is clearly an operational genius. Who has done very well by apple the company sells way more I phones, ipads, and services than it ever did in the Steve Jobs era, but the era of creating magic which we associated with jobs has not been seen since cook. Didn't talk to the author who did do a masterful job Polian quotes from interviews and speeches and apple open the doors to Connie to allow him to speak to assorted apple executives who all you guessed it had nothing but praise for cook. And that's fine. But how about a little more? I mean, we know the cook is from Alabama is an openly gay CEO and extremely rare thing in corporate America is an operational genius. Who keeps the apple trains running on time? And unlike jobs has taken political stands on behalf of privacy in apple customers and donates to charity. This is all been well chronicled in worth celebrating. But after shelling out fourteen dollars on apple books to read on an iphone during. Recent flight, you know, I was hoping for a little more in this three hundred and twenty pages. What is Tim cook? Like to eat what closed does he crave? Where does he live who are his friends? What's on his apple music playlist? Does he have a husband or lover and on and on? It goes tell me something, I don't know now apples in tortuously secret company. And so is that CEO. So the book follows the and then I did format of following cook from his appointment as CEO in two thousand eleven to the launches of the iphone four s and other iterative apple watch and other devices to his credit Connie went to Alabama to interview friends in associates of cook. None of the quotes are very revealing. But the details greatly enhanced the story ironically, a book about the genius of Tim cook ends without diving into cooks greatest challenge that downturn in. I phone sales that began in January with a rare admission about miss sales targets and a new focus on services. I-i selling subscriptions to customers to make up for the lost iphone income apple will still sell over two hundred million iphones this year and clearly hundreds of millions for years to come Tim cook as a genius who took the digital ideas of Steve Jobs to the next level. Can he do an encore? I'm Jefferson Graham at USA. They've been listening to talking tech. Let me know your thoughts on Twitter where I'm at Jefferson Graham, police subscribe to the show wherever you listen to online audio and I will be back at you tomorrow with another quick hit from the world of tech. Sometimes having a great idea is the easy part getting people to hear about your idea. Not always so simple. But now there's wicks at wicks dot com. You can start and publish your website for free wicks artificial design intelligence creates a stunning website for you in just a few minutes. You can choose from over five hundred stunning templates or start from scratch just answer a few questions about your business to get started wicks provides you with an all in one business solution to grow your online. Presence. Plus all sites include built in SEO tools. So you can easily get found online. And in search engines like Google and Bing, build a website of your very own with wicks today. And if you go to Whigs dot com and use our code talking. You'll get ten percent off any premium plan with wicks premium plans, you'll get more storage, a free domain for a year and much more. That's wicks w I x dot com promo code talking for ten percent off your premium plan.

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Amanpour: Tim Cook and Beth Macy

Amanpour

59:55 min | 2 years ago

Amanpour: Tim Cook and Beth Macy

"By the new book, how the internet happened from Netscape to the iphone the first single volume history of the technology industry since the dawn of the World Wide Web. It's about Mark Zuckerberg and Steve Jobs. It's about why Facebook beat my space. It's about how Napster net flicks. Revolutionized media. It's about whatever happened to AOL. And it's about how the internet happened to us by the book how the internet happened from Netscape to the iphone by Brian McCullough. Tired of spending hundreds of dollars for prescription glasses. Zanny offers thousands of affordable. Eyewear styles starting at just six ninety five. No ridiculous markups. No hassles. Just quality affordable. I wear delivered right to you visits. Any today at Xeni dot com slash CNN. Hello, everyone and welcome to Amman put his what's coming up. Mike exclusive interview with Tim cook. Ceo of apple the world's first trillion dollar company in a candidate and wide ranging conversation. We talk about his surprising support of privacy laws around the world, the responsibility, he feels as an openly gay leader and the danger posed by what he calls the data industrial complex also tonight, a deep dive into the devastating opioid crisis on Michelle Martin talks to Beth Macy, author of dope sick dealers doctors and the drug companies that addicted America. Welcome to the program, everyone, I'm Christiane Amanpour in London. A titan of America's tech world stands before a room full of European government regulators and calls for comprehensive privacy laws in the United States. And around the world. Why apple CEO Tim cook says that we have a crisis on our hands? And if we don't rein in technologies dockside now problems will soon be too big to fix since the twenty sixteen US election. We've been aware of the danger posed by the abuse of our private data and cook also paints a portrait of society riven under unbridled tech influence so this week just before a spate of mail bombs unsettled America, Tim cook delivered a landmark speech to the European parliament and asked what he calls a fundamental question, which is what kind of a world. Do we want to live in? Our owned information from the every day to the deeply personal is being weaponized against us with military efficiency, taken to its extreme this process creates an enduring digital profile, and let's companies. No, you better than you may know yourself. Apple's extraordinary size. And it's global influence means that Tim cook has the unique power to influence solutions. Not just a privacy and surveillance challenges, but also in the wider, cultural realm of gay rights, migrant rights, climate change, these will all on his radar as we sat down for an exclusive interview at where else, but the apple store in Brussels right off to his speech. Tim cook welcome to the program and key for having. So here we are at the apple store in Brussels. Just given a major speech on privacy. This probably is the era was so concentrated on privacy. Trust surveillance in brief what was your message to today by my message is that we need to deeply look inside ourselves in ask us, what kind of world we want to live in the the fact is now you have more information on your devices than you do in your own homes and. This is a major change over the last several years. And so we're trying to raise the level of awareness and to ask countries all around the world to begin considering legislation over what companies can do and what they can't do. Well, that's really interesting because it's an issue of great controversy, especially in the United States. No so much here in Europe where they have a whole new data protection regulations. There's a lot more regulation here presumably of of all your content than than in the United States. Do you? What do you see the parameters of regulation if you've called for federal regulation, right? Yeah. Usually, I'm not a big pro regulation kind of person I believe in free markets. But but I think we have to admit when a free market doesn't word and take an action. And in this case, it's clear that the amount of things that can be collected about you without your knowledge, maybe with your consent. Although it's. A seventy page legal piece of paper just isn't reasonable. And these things can be used for such nefarious things we've seen examples of this over the last several years, and we think it's time now to take this thing and put it under control. Because if we don't the problem gets so large that it may be impossible to fix what you actually quite blunt in your speech today. Just on this issue. You talk about profiles people profiles. You'll profiled is run through algorithms that conserve up increasing the extreme content pounding a harmless preferences into hawed and convictions. And then you say, we shouldn't sugarcoat the consequences. This is surveillance. That is pretty that's pretty controversial. Well, it's the truth. And I always get back to that is what is the truth? And I do see it as a crisis. I see I see privacy as one of the top issues of the top few issues of this century. I mean, it's. Tha that level and because of the number of nefarious things that can happen. I advocate to put the user in control completely in control of their data in a very transparent manner. And I, you know, and there's a lot more behind that than that. But but that's the spirit of it. And you your data is yours. If we don't get a grip, and you're saying the industry doesn't get a grip if the market doesn't get a grip then either it can get out of control all others can impose regulations at some point is to be clear, though, I'm sorry to interrupt. I'm not saying this to the tech industry. This is broader than the tech industry because many many firms out there collecting data, and so there's a whole data industry called the data broker kind of industry. Right. That that sole objective is to gather data on people. And so I'm I made a broad speech about a very key policy element that I think is is critical to every country in the world that the enter futures society, and I'm going to get into that in a second. But I mean, obviously, the big content providers have been under the microscope. Whether it's Facebook, particularly the Cambridge analytic. I mean, tens of millions of people's data being shed and monetize without knowledgeable. That permission. And so it's. It's a big deal. And I wonder how you think at least those platforms those parts of the industry will take what you said. Because the other thing you said again was very blunt. You've talked about the the fantastic opportunities provided by this technology. But you said at the same time we see vividly painfully how technology can harm rather than help. Platform's? Algorithms have promised to improve our lives can actually magnify a worst human tendencies rogue actors even governments have taken advantage of us at trust to deepen divisions, incite violence, and even undermined a shed sense of what is true, and what is false. I mean, this is a the opposite of a brave new world. This is really a vicious. It's the it's the realization that a lot of the things that have been created have some downside to them. And now they have an as part of the technology. There's an amplification effect. And so I talked about gossip in the speech, you know, gossip has been has existed since man was created. But it's a little different if it's you, and I cost thing versus if I can go on something and all the sudden the world is in on this, and you have things like cyber bullying and a lot of other things that really affect deeply people. And so this is my concern. And I'm not speaking to one or two companies. I'm speaking to all of us, the broader worldwide community because it's not just one or two companies that are collecting data. It's everyone, and we have to realize that that data is precious and should be treated as such. And we've got to ask ourselves. Do we really need all of this? I agree with you. We ask ourselves that. We we the people who are implicated non who are being sort of invaded. I think in in many of these invasive practices, but I guess when I wanted to use this. Many of the companies who you might be including in your in your speech, use content as their profitability that is. That is what it is. You click you sell you get money. That's that's what data is often used full. It's not the case really with apple. So perhaps you could stand up there and say that and it wouldn't affect your bottom line as much as it might affect some of the others. Is that a valid point. No. Because it's a valid point that our business model is different. Yes. But you have to but in calls an effect is very important here. So why is it different is because we've elected our values. Tell us to go in a certain direction, and those values have always been this is not in the last year. So we've always been very deeply committed to people's privacy. We've always viewed it as in the United States, we've used it as a fundamental civil liberty. I mean, these things are guaranteed to us. And because our forefathers had the vision to know how important this was. So that it's a to us. It's a basic human, right? So you just decided not to share sell or otherwise disseminate data, and so that's right. And so we made that decision. It was against our values in their Ford that derives a different business model. Now, I'm not saying I'm going to be clear on this. I have no personal issue. And apple has no issue with digital advertising. Digital advertising can be good. We may find something that we want it. That is good. It's the formation of a deep detail profile that knows more about you than you may know about yourself because it has information about all of your browsing perhaps all of your purchases, maybe some of your health information. Maybe who your friends are maybe who their friends are. Maybe the messages that you've set maybe what you talk. About. I mean, these things you'd think about all of this information that is out there. It's it is too much. This is too much. This should not exist before I get into some of the trade and other issues, particularly with China in the Trump era, we tires and all the rest, I just went off. So you you have also you say it's too much. But you've also said that you thought you quite disciplined in your screen use in your device usage. But then you've developed a new app right screen time. Green time. This is very important. You know for for honest. We've never wanted people to spend all their time on a device, we want people to live, and and you don't really live. If you're always in a digital world. I mean, I get more out of our dialogue here than ever get out of reading something online. It's at human interface that I think is so valuable, and and so we developed something called screen time. Because we knew that people were getting up tight about both themselves in maybe more employees. Gently their kids and how time they were spending. So now this started shipping in in the fall, and this bills on all the parental controls. We've had in for years now, you can actually monitor what your kids are doing. You can get a report every week. Are you check it more often if you want to see where they're spending their time how much time they're spending you can control certain apps from the not having access to they can you can get them a budget for how much time they can spend a day. And if they hit that amount in order to spend more they have to come back to you and ask you for permission. Now, I think that that was job one to do focused on kids. But frankly, what I learned in. I think many of your viewers will learn to is that they spend too much time to. Adults. Because as I looked at my information, we're we tell you how many times you pick up your iphone every day, we tell you how many notifications. You get we tell you how much time you're spending on your phone. And for me the number of times, I picked up my phone and the number of notifications. I got unacceptable. I mean, it just didn't make any sense at the end of day when I backed up and said, do I is this how I should be living my line. Did you change your habits? I walked it. Yes. And I hope everybody takes a hard look at their habits. And and it's something there's something about having this moment of truth. You can't kid yourself. Oh, I'm only spending a few minutes a day because the facts are right there. It's powerful. So let's get to the Trump era. You know, there's been a lot of a lot of upheaval disruptions some say chaos. A lot of business leaders have approved of his tax reforms like yourself. I believe you you like the fact that the corporate tax and being able to bring money back to the continental United States. How have you dealt with President Trump and this administration to your advantage? For instance, you were able to get him to exempt sort of tariffs on on technology that apple uses like bluetooth when it comes comes to China and all the rest of it. Well, I I do believe the corporate portion of the tax cut that came out in January is great for the US economy because I think you're already seeing people invest more in the US, I think it is creating jobs, and I think it does have a long tail to it. It's not a short kind of sugar hot. And so I applaud them for doing that. And I think that people will see more and more returns from that. In in terms of how do I deal with it? I believe in engagement. I believe in engagement. I believe in. Engaging with everyone whether I agree or disagree. I think you should engage even more when you don't I think that's one of the issues with our society today is people tend to go in their silo, and they only talked to people that agree with them. And I never see that. So I engaged on everything. I engage because there's some there's some policy things that are being discussed that are incredibly important to apple like, DACA is an example of this in immigration, more broadly. I think, you know, fundamentally in human rights issues, we talked about tax environmental issues this privacy regulation that I'm talking about. And so there there's these enormously large important things, and I do feel an both an obligation both personally as an American and as the head of apple to represent us in these policy discussions what I don't do. Is participate in politics. I disdain politics and so I- steer clear of that what I focused on is the policy, and it in terms of trade to just add a little bit on this is I think these. When I when I back up and look at this the trade that's going on between two countries, particularly US and China yet to very large countries, very complex arrangement between the two the agreement had not been touched in a long time. It does need to be updated. There's no doubt about that. There's some big topics that need to be addressed. I am not a fan of terrorist. Because I did I don't see the issues as tariff related. And so this is an area of divergence in in are you concerned because the president talks about another round of tariff even higher than the previous ones. Are you concerned that that did maybe some apple products and things that you depend on might get caught up in the next round. I would encourage the administration not to do that. Because I don't think it would be good for the United States. And I don't think it'd be good for China either, by the way, and I think. The reality is as I see it. My experience says that in order for the world to do. Well, the two largest economies have to do. Well, and that's the United States in China. And so I think there's this mutuality about the destination of these two countries. And I think it's inescapable that is the case. And so what I am hoping for is more dialogue significant dialogue the issues being discussed in address. And and moving forward, you you'd mentioned I think something about I in regard to this. And President Trump tweeted back, you know, build more plants here now been stopped doing business with as much business with China and building so much then manufacturing so much that bring it back to the United States that was a little little skua. Here's here's the. Here's what we do. Today is the iphone is really not made anywhere. It's made everywhere. That's the truth. It's developed in the United. States. There's many components that come pretty United States. Like, the a lot of the different silicon the glass of the iphone comes from Kentucky the face. I d module is coming from Texas. There's technology from France and Germany and the UK and there's technology from Korea. There's technology from China. And so we are using things from all the different countries. So everybody is gaining from iphone and in particular. It's been a job engine in mobile app development. And so if you look at the total number of jobs, Apple's created in the US, it's two million. I mean, this is huge. We're a job engine. And and we've we've also created a lot in many other countries, including the European countries that are represented here today. And so I'm a believer in you know, finding the best around the world and utilizing. The skills and know-how and technology because we make global products you talk about a lot of the European countries. The debase him, and you talk about quality of life and economy and jobs just in the United States but globally as well. And you know, Tim, burners Lee created the World Wide Web is very concerned with the growing inequality that technology seems to be exacerbating. So I guess I wanted to ask you because you right here. In Brussels now, you all one of the biggest tax payers in the United States, but the Europeans won't you to stop paying taxes to Ireland, for instance, where you wrote a lot of people and business both you and the Irish government a challenging that why? Because the the law in the past was very clear that that tax revenue which is on essentially, the intellectual property that apple is created in the United States that tax should be paid to the United States. That was the law and. And is the law, and until that law changes, I we we will follow the law. Now, I understand there's a lot of emotion around it and a lot of points of view that are valid points of views that perhaps the allocation should be different for multinational companies, and we embrace that conversation, by the way and are actively constructively participating in those. But I think it's important that companies today follow the law in pay taxes where it's do and and also fundamentally participate in the discussions about how the tax system may change going forward. Tired of spending hundreds of dollars for prescription glasses. Our friends at Zanny optical offer, a huge variety of high quality stylish frames and state of the art optics starting at just six ninety five. You can get multiple frames with this great pricing for less than one pair. Elsewhere start building your eyewear wardrobe from the comfort of your own home at Xeni dot com. With the latest trends in eyewear available in hundreds of frame styles and materials there isn't a better way to change it up for every season. Plus is any offers prescription sunglasses at incredible prices. Visit Xeni today at Xeni dot com slash CNN. That's Z E N N, I dot com slash CNN. Hey, Howard Beck. And I've got Sam amick of the s Lennick on Bleacher reports the full forty eight Lakers for me would be the panic died on the negative and then positive wise. I think Denver looking at day. Do you know then tremendous fun to watch? You know, you'll get your star you wrote finish piece on in last season. And I love everything they have going for so chickens the full forty eight now on the Bleacher report app, apple podcasts and Spotify. Hello everyone. I'm aleisha malaria and the highest of the film struck podcast. This is a show with Cinna files. You know, those people who spend hours in dollas a line watching films that describes me, and it definitely describes my guest. Director Luca guate- Nino. He watched many films as a teenager, but one stuck with him in particular, the classic horror film suspicious. I asked my mom to find books because I have notebooks when I team fifteen sixteen of dry when I threw my posters for speedier. Look what the Nino's Speedco. Even in English. I was writing it after that he was determined to make his own version. And now he has to hear out chat. Make sure you subscribe on apple podcasts Spotify, Stitcher. Oh, whatever else. You get your podcasts. Are you concerned given all the privacy issues and the security issues around around your technology. Are you concerned about this rather controversial report that was in Bloomberg that suggested based on a number of anonymous sources that the Chinese ministry, especially unit of the Chinese military had infiltrated little little chips into service that we used among others by apple and Amazon is is there any evidence to that? I know that you've you've pushed back on that very strongly. I wanna be unequivocal on this that article the part about apple is one hundred percent ally. It is completely inaccurate. There is no truth behind it. We never found a malicious chip in any servers. We never reported something to the FBI like that the F B I never contacted us about anything like that. And and so I. Think that casts doubt on the broader story? But that's for somebody else to to look at Amazon is has also made comments as you can say, and in my view is they need to retract that article. Because this is not doing anybody any good to have fake information out there. It doesn't do them any good. It doesn't do the cause any good cyber security is an important topic a really important topic. And we should put all of our energies into protecting, you know, the company's the country, but but not chasing a ghost. Is it something that you ever concerned about is it something that apple ever looked into would continue to look into his? Sleep with an eye open. I sleep with an eye open into in that in that world in the cyber security world, you want to employ people. There are so skeptical of everything in life that they're always thinking because in this world, you have to stay a step ahead of all of the hackers. Packers used to be the guy in the basement, you know, doing some stuff now hackers are sophisticated enterprises. And so it's like running on the treadmill and you keep running or you fall off the back, and we need to keep running toward real topics. Not fake ones. It's get to you mentioned, DACA. Obviously one of the areas of disagreement you have with the Trump administration and the president is on immigration and last month. We saw a really quite alarming article a report about how the immigration crackdown is harming high-tech community hiked it job, and even know. Oh, skill jobs. People on both ends of the spectrum employers cannot recruit enough people workers to fill the jobs. How dire situation is it? I'm a I'm a deep believer in that the power of the United States. One of the great thing mini great things about our country. But one of those is that we're accepting people from everywhere, and they all come together, and they have the opportunity to, you know, build their business or or do whatever they want, and we give them the freedom to do that. And that's always been a power. And and so I that's the world. I would love to continue for the country. I think on DACA, I'm very emotional on the we have three hundred folks and apple that are here on DACA. And these guys are living one court order away from a problem. And I'm deeply worried about it. I've continued continually push on this and talk about it. I believe based on my conversations that the vast majority of people in both parties want to address those it hasn't been addressed yet. I'm optimistic that it will be. But I I'm going to be pushing until it's done you've mentioned any quality earlier. And I just want to comment a bit on that. I am deeply worried about inequalities. Well, and I do believe globalization has created more inequality. And so I'm not one of these guys that say, I'm not involved in this. I think it has created more. And I think it's up to us peop- odds that have benefited you, and I have benefited from globalization big way. I mean, your whole show is is is in a way would not exist without gloves. So to of hundreds of millions of people around the Willoughby lifted out of poverty by. Yes. That's absolutely, right. And I am so happy to have participated in that. But when I look in the mirror. What what I see back is that some people haven't. And and it's not just that they haven't it's actually been hurt by them. And so I think it's incumbent on all of us to help address that issue and to me that is about education. So I look at my own life in my own life. I came from. A very lower middle class family, and the way you moved through society is education, and you count on having a great public school down the road with teachers at really cared deeply for you with access to enough stop that you could really learn and take the next move in the next move. And I'm deeply worried that we're not providing that for lots of people today, and that should not be the case in a country as wealthy as the United States and many other countries around the world as well to the specific issue that the administration tends to say the more foreigners. We have the less jobs Americans have less good at is for Americans, etc. But this this these reports seem to suggest that not being able to recruit workers is harming the GDP of this country is harming the economy of this country. What what what I think is that many people coming in. In that have immigrated in our creating jobs because they have ideas to to to create a new company or they're entering a company. Like apple in participating on the next big thing that creates more jobs, and so what I see is there's lots of people with significant skills coming into this country that added to GDP, and so I think not only from humanity point of view, which I feel deeply, but but from a sheer business point of view immigration is an ad to GDP. Yes, it's it's very true that the border has to be controlled, right? And there's so I'm not at all saying come one, come all. There has to be a control in a in a in a way of doing it. But the truth is the United States needs large immigration to continue to grow. I mean people like me at some point are the baby boomers. Are retiring, and we need more people working you told just a moment ago about growing up and you describe it as a low of middle-class environment. You'll gay and you came out very proudly. It's quite rare. It's quite brave to CEO especially in Silicon Valley. It doesn't happen that much. What do you make of do? You believe the environment has become better more tolerant for gay people in. Let's say just in your industry. And Secondly, what do you think of the current debate? By the administration over how to redefine transgender the saying forget what we thought a year ago now within a say only identified by the sexual organs which you'll born. Yeah. The my strong view is everybody should be treated with dignity and respect. And that's the way I look at everyone, regardless of their sexual orientation, regardless of the religion their gender their ethnic history, regardless of their gender identity, anything, right? And so that that's the way. I look at things I was public because I begin to receive stories. From kids who read something online that I was gay and and they were going through being bullied a feeling like their family. Didn't love them being pushed out of their home. Very close to suicide. I mean, just things that really just pulled my heart. And I started saying, you know, I am a private person. And so I've kept me to to my small circle. And I started thinking, you know, that is a selfish thing to do at this point. I need to be bigger than that. I need to do something for them and show them that you can be gay and still go on and do some big jobs in in life that there's a path there. And so that is the reason I did it. I did not do it for other CEO's to come out. It wasn't even in my mind. I was the first which is kind of shocking that I was the first now, I I'm very proud of it. I am very proud of it. Yes. Absolutely. To me. It is God's greatest gift to me because in in doing. So I learned what it was like to be in a minute. Morici and all by these are not the same. Everybody has their own experience. But the feeling of being in a minority gives you a level of empathy for other people who are not in the majority, and you begin to look at life a little differently. It also for me, and this is very good for for being the CEO of apple because I take a fair amount of shots from different people along the way. Is is growing having thick skin which comes out of being gay a as well was actually pretty beneficial for this role. Did you face the same kinds of bullying, and and and hardship that you describe seeing from other people writing when you went rowing up. I was fortunate to be in a loving family, and they knew and. At different points in time. I want to go into the exactly win and that sort of thing. But and so I never had the situation of kids that I have now met and talked to personally that are being pushed out of their homes. I've never had that in. It's so personally, I can't say I haven't experienced there. The the bullying part, of course, of course, this happens to almost one hundred percent of of people there and not just gay people. It's basically anyone in the minority in some anyone's a little different. Yes. And we have to get beyond this as a society, these relevant differences in people that really don't matter. It is extraordinarily to look in and see how huge cultural debate the transgender issues. I mean, just Baath rooms it's almost like it's swayed in election. I mean, I'm exaggerating, but it's huge. It's a huge huge topic. And I wonder whether that. Coach's by surprise. Oh. And what you make as I said of the potential for this administration to decide to declare and define transgender as the sexual organs. You it doesn't surprise me. Unfortunately, because I grew up, and I I saw discrimination my whole life. Right. I saw it with African Americans and their fight for their rides. I've seen it with women in in. You know, it was only hundred years ago that women were given the right to vote in. So I mean, you think about this. And you want women weren't allowed to vote who came up with that. I mean, and so I think each generation has a responsibility to to increase and expand the definition of human rights, and I feel that. And I think the the what I can do is not only for the gay community and the transgender community. But I I want to help women. I want to help African Americans. I wanna help Spanish I wanna help immigrants. I wanna help religious minorities because at the end of the day. The problem comes down to one thing. Trading people with dignity and respect at the basic. That is what it is. I look at that and go oh my God. If ever if in one day, the somebody could declare everyone treat everybody else with dignity and respect the world would be totally different. Wouldn't it? Be great. You mentioned Steve Jobs in your speed. And he's obviously the lodestar and that'll never end his legacy is all over the place. I wonder what you think your legacy is even though you're not, you know, you're not about to retire. But what would you say that you have done this? That's legacy. But the truth is that I don't think about that. That is the honest to goodness truth is, I think. I think if you focus on that you begin to fixate internally and and be focused on yourself. And I've I've just I'm first of all not good at it. And I don't believe I should be doing that. I think I should be focusing on other people and in in so I don't I don't really think about it. I just do stop. And I hope I hope that some of the stuff that I do winds up helping other people and if I do that. And and somebody says that my funeral the he was a good, man. A good and decent man that I feel like that's a good life. You know? His widow Laureen Powell jobs is addressing very key issue of our time, which is the press and how to support the press and she's used a lot of money to buy the Atlantic and to try to revive that. We see Jeff Bezos has done that with the Washington Post. How do you assess that well, I love Lorraine and I loved Steve. And I applaud all the work she's doing with Emerson collective, which is sort of the the her her organization, she's working on everything from climate change education focusing on the news as you as you just said, and so many other things that are immigration that are so important to to our times. And I applaud her for doing that. Now, I could end that in. But I wanted to one more question apple paw. Wonderful new shiny glossy building. I've read that as being very heavily integrated with designers at every level of of of of the operation that in fact, Johnny I the designer just gave an interview and described it, and he was honest, whether this might be the precursor or the incubator for a future apple product, the autonomous driving system. Can you tell us about that? Well, I can tell you we love apple part. I I moved in there in January, and I had such high expectations for, but it's exceeded all of those that the thing I didn't appreciate before. I moved. I knew it was going to be fantastic. But I didn't know it was gonna make the company seem smaller. But when you're all in one building or a significant number of people in my building, you see so many more people during the course of the day, and all the sudden you feel really small again. And I think there's a privilege in in doing that. And the autonomous driving since we're working on a ton of me. We are working on a ton of systems on the on the software side of it to be very clear, and because we think atonomy is a core technology, but it can be used in many different ways. Right. It's people oughta medically think about it in the car sense. But atonomy itself can be used in so many different ways. I I wouldn't want to give you the list, but it it can be used in a lot of different ways. And it turns out that atonomy is the probably the mother of all machine learning projects. And so you also build a lot of skills and working on a ton of money that can be used across the company Tim cook. Thank you very much. Indeed, thank you for inviting me and remember in the alien nation that so many people feel technology has been the main disruptor not immigration, and yet immigration is what's used when it comes to elections by many on the political spectrum. So as the clock ticks towards the US midterms we now turn from the dangers of unregulated technology to the horrors of opioid addiction. Seventy two thousand Americans died from overdosing last year. Anum it is a crisis that strikes right at the American heartland Trump country this week the president signed a new legislation which aims to add more resources for those suffering from addiction. Journalists Beth Macy has reported extensively on the epidemic. Her new book dope. Sick captures America in a state of emergency from uses and dealers to grieving families and exhausted, nurses, and she told Michelle Martin what drew her into this tangled web Beth Macy, welcome. Thank you so much for speaking with us. Thanks for having me. I bet it's hard now since you've been living with the subject for so long. But remember when you first heard the word Oxycontin. Yeah. I was a reporter in Roanoke Virginia, and my colleagues we're going off and covering rural western Virginia where they were having a spate overdoses kids overdosing in the library, coalminers overdosing farmers losing their farms murders happening and communities that had never happened. And this is in the late nineteen ninety s so that really is how long we've been dealing with this crisis. People tend to only think it's since heroin picked up. But it this goes back twenty two years. So how did you hear the word? What happened people come back to the office and say Beth, it's the craziest thing you're not going to believe it like how how did it? How did it become real to you? Yeah. Yeah. One of my colleagues Lawrence hammock covered the crime that was happening and in low calories in central Appalachia where people would never lock their doors. Now, they were being broken into because people were stealing their Oxycontin. There was a grocery store manager got shot. As he was doing the night deposit. So people could steal money to get their market Oxycontin. And we had never seen that kind of crime on that scale in these rural communities. So how did you realize that was the story because it's almost like it was hiding in plain sight. I mean, these terrible things were happening. When did you realize that this was the threat they tied? It all together. Not until I started working on the book in two thousand fifteen actually I had written a three part series on heroin landing and the upper middle class suburbs of hidden valley appaling named outside of my home in Roanoke Virginia, and even then people didn't put the connection between the over prescribing opioids and the introduction of Oxycontin in the late nineties mid to late nineties with the fact that when the pills got hard to get. People were still having to go to heroin now and later to Fenton, all because once you're hooked on the morphine molecule, whether it's actually conned knocks code hydrocortisone or heroin. You have to keep having it in order not to feel dope sick, which is what they call this. Excruciating withdrawal, it tell me a little bit more about that. What is dope? Sick. Don't take is what users call the feeling of withdrawal. It is sweating diarrhea cramps vomiting, nausea, restless, leg, they all say. It's like the worst flu times one hundred and as somebody early in the book says at the end of your journey, you're not doing heroin or pills in order to get high. You're just doing it. Not to be dope. Sick, you know, for people who have no experience with this and act that's dwindling number of people in this country, make clear a lot of people might think. Well, what's the appeal? So how how did this all start? Well, three out of four people start with prescribed opioids, whether it's prescribed to them some kids who are experimenting. We'll start out stealing leftover painkillers from their parents grandparents medicine cabinet. Why just for the fun of it just? Yeah. When you I going up it was maybe alcohol, maybe marijuana. But now kids are doing, you know, pills at parties. And if you look at the data, the number of prescribed diverted pills is just off the hook two-thirds of college seniors have been offered ADHD medication. You don't. In fact, the the thing about your work is you don't point the finger at anyone 'cause or anyone thing, but you definitely point the finger or lay a lot of responsibility on aggressive marketing tactics by pharmaceutical companies and one in particular, which is Purdue pharmaceuticals which was owned by three brothers, the famously private Sackler family. What exactly did they do? Due to lay the groundwork for this crisis. So when Oxycontin came out in nineteen ninety six the FDA allowed them to make this sort of nebulous squishy claim that because it had this brand new twelve hour time release mechanism that was supposed to allow Oxycontin to bleed out over twelve hours. It was less likely to be abused or to set people up for addiction and. If you go to those communities where tended to be prescribed a lot central Appalachia Mateus main. It was really clear that users very quickly figured out an Enron around the time release mechanism. They put the pill in their mouth, let the coating the time release coning meltoff, and then they would wash it on their sleeves. And so they would go around with like orange from the forty milligram green from the eighty milligram stains on their shirts from this. And then we'll get the full you it crush of that pill in one house whoop, and that's up people up for addiction. And the company said, you know, they didn't know until two thousand that it was being abused. But I mean, it took took me about a half an hour to find the first cop who's all people are walking around almost immediately with these orange and green stains on their shirts. Somebody people tried to sound the alarm people try to call the company and say, hey, this is actually more dangerous than you're saying. Thing right. Dr Art Van Zee who practices in a sliding scale clinic instant drop, latch was one of the first to call him on the phone. And he said, I know you say the drug is an addictive or addiction is exquisitely rare. But we've got high schoolers adding in the Lehigh library kids. I am United his babies. We've got farmers losing everything to this drug. It is a dicta-, and he wrote them a letter in two thousand was very precious. And he said my fear is that these distressed communities that are now saying crime like they've never seen before overdose deaths like we'd never seen before are the sentinel areas. Much like San Francisco in New York were in the early days of age, why were the areas that you write about places that you live central Appalachia? Why were they so vulnerable? I guess would be the word so many things it was kind of the perfect storm. The coal mines were shutting down, the factories textile mills and furniture, factories were going to China or Mexico. Oh, so people had this, you know, this desperate need to pay their bills. And so when Ozzy cotton came out people figured that they can also sell them on the black market thousands of dollars, especially if that Medicaid card, they could buy them for a dollar or two, and, you know, make a lot of money, but the other thing that was happening was a pain as fifth vital sign movement. The hospitals were now being judged on how they treated a person's pain you've seen the smiley face charts. When you visit somebody at the hospital. There was this movement being much of it fueled by lobbying and pharma dollars to say we've been under treating pain. But then when people try to sound the alarm what happened. Sometimes the company would send people to make sort of peace offerings grants were offered art Manzi in this coalition. He started they turned down one hundred thousand dollar grant that Purdue wanted to do to the community because they thought it was just accepting blood money as they called it a lot of teenagers were overdosing on Oxycontin. And as it became known. They sort of got organized, the parents, they call themselves relatives against Purdue pharma. And they started feeding information to this nascent federal investigation that was happening out of Virginia out of the area. I'm based from and in two thousand seven the company had a, you know, pled guilty to criminal misbranding and the three top executives pled guilty to a misdemeanor version of that charge. But nobody went to jail the numbers are just so staggering that you know, it's it's hard to kind of wrap your head around them. I mean, drug overdoses have now surpassed heart disease as the number one killer of Americans under the age of fifty. Seventy two thousand Americans overdosed last year alone. And this after some of the interventions that you spoke about this after the drug company was taken to court multiple times. Most people assume that the purpose of the government is to keep people safe to keep its citizens safe. What was the government's role in all of this? Right. So what the government did was basically, nothing it. It seemed to look the other way. And if you go back to political campaigns and lobbying from pharmaceutical companies, they spent eight times what the gun lobby spent on political campaigns and lobbying between owed six and two thousand fifteen almost a billion dollars. And that's what we need to be looking at these people in congress now are allegedly grilling the opioid makers and distributors. But you look up some of them are taking money from the opioid makers and distributors. I don't know if you saw era. Eire's reporting out of Charleston, West Virginia. But he found a little tiny town and Kermit West Virginia with four hundred some people that a pharmaceutical distributor with sending nine million pills. I mean, where's the oversight? There. Was there a point at which this could have been stopped? Oh, Dr vans day talks about that all the time. And so do some of the early parents who I'm still in touch with those early relatives against Purdue pharma, if somebody would have went to jail, if they would've taken it off the market when vans e said, look, I've got kids opening in high school library. He wanted them to take it off the market to reformulate it to be abused resistant, like the makers of tall one had done a number of years earlier and that worked, and and they didn't do that this one point at which they were meeting with some of the parents were meeting with representatives of the pharmaceutical company, and one of the dads had a picture of his son. And he said to one of the executives Aaron paraphrasing here, aren't you enough of a patriot to care about to care about this aren't you enough of a patriot to want to change something? So that this doesn't keep happening. Why? I wouldn't the company change it will they were making a lot of money on that drug made over thirty billion dollars now on the Sackler on the fortune five hundred list. It's all about the money in my opinion. Did you have a chance to talk to any of them? Any of the principals? I knew Arthur Sackler is deceased, but did you ever have a chance to talk to any of the fficials and say what about that? So I got a hold of Howard you. Dell's son Mr. you Dell's deceased and I want our g being he was the head legal counsel for Purdue pharma, and you know, and he he appeared you know, he took the hundred sixty milligram off the market. He looked behind that. And he was trying or he said he was trying to they cared about addiction and abuse. And I just wanted to see if there was any responsibility because even when they plead guilty to criminal misbranding, they never they they figured out a way never to take responsibility. Those three. Executives. And so I asked his son did did he think did he think about that? And it was it was a lot like the drug dealers. It was like there was no from what we did to the point where the needle hits the vein and people die there. There was no there were too many connections that people couldn't make inbetween, and they were you know, they think they've created this wonderful drug, and they say they're very concerned about addiction. Now, you see the full page ads in the New York Times in Washington Post. I mean, there's so many people you profile in your book. And it's it's it's heartbreakingly hard to keep track. So I just wanted to ask you to tell me a couple of people stories, in fact, why don't you tell me the story of the locket that you're sure wearing now? Sure, this is a lock it. And it was given to me by a mother that came very close to I followed her story and her daughter story for two and a half years her daughters tests, Henry she had been a published poet at a young age had studied French in college. And she was over prescribed to thirty day opioid painkillers for simple case of bronchitis. Bronchitis. Lebron's opioid for bronchitis. Officer with codeine and hydro hydrocortisone for sore throat paint thirty days, and by the end, she had been doing some experimenting with drugs, and I watched her over the course of this two and a half years just try to access treatment try to excess rehab, and this is somebody who's the daughter surgeon hospital nurse, you know, people in the medical system. And what I watched was the system of medical abandonment. I will call it. She would get she would get in with buprenorphine prescribing doctor that's medication assisted treatment. That has the best advocacy for staving off overdoses and relapse, and then she would lose her Medicaid because she lost custody for child. She would have a relapse and then eventually she's living homeless on the streets until she fell through the cracks, and she was murdered last Christmas Eve after failing out of rehab in Las Vegas that was. Abstinence only, and that's something I saw over and over again people herculean efforts made to send people to treatment, but it was really not necessarily the right treatment for them. There are half a million people who are dead who shouldn't be dead. According to a study from two thousand fifteen and we're talking about since one thousand nine hundred ninety s half a million people who died because of drug overdoses or conditions related to them who shouldn't be dead. We've lost three hundred thousand people in the last fifteen years to drug overdose deaths, and we're going to lose that many in the next five. So it's a curve going up with no sign of plateauing is is anything. Okay. Well, we already starting. That's giving you. Yes. Yes. Yes. Yes. We are starting to see some slight decreases in overdose deaths in some New England states that were early Medicaid expansion stays under the foreseeable care. So Rhode Island Vermont and Massachusetts. And and what what the heck? Have in common is they've made access to this medication assisted treatment available to people like tests who are living on the streets. We've got to just educate people about this because in places where syringe exchanges are places where people can come in. And for no money, they can get access to treatment, and they can get access to HIV and appetite ac- testing and treatment and it treatment works. It's not a cure all sometimes it takes people four five six seven eight ten times on trying this drug buprenorphine methadone to to to get better and to get their lives together. And then they can start seeing success. And but it's still only one in ten opioid people with opioid use disorder have access to this seventeen states. Haven't passed the Medicaid expansion. Beth macy. Thank you so much for talking with us. Thank you. So in this program to. Very important conversations about critical problems that can sometimes seem all but intractable now Choon in next week for my interview with two of the world's most influential comedians who also have an impact on the political and cultural space, they are Dave Chapelle and John Stewart on a red transatlantic tour, they have teamed up to satirize everything from comedy in the Trump era to America's racial divide. His a sneak peek of our conversation at London's world-famous Royal Albert hole. You know, in terms of a resurgence of the country being divided along racial and class lines and gender lines. And and all that I feel like that's always with us. It's just at times, it's maybe bubbles up more explicitly. But even when you don't say it out loud, it's still exists. And it's it's always, you know, foundational, and so I don't know that it ever goes away. You think it is more acute right now the division. No. In fact, some of the things they say, even when they say that Russian was the election, it's kind of like regime. Megan is racist. Who's doing it? Okay. I thought it was this. And that isn't from program you won't want to miss that next week. But thanks for watching. Remember, you can listen to a podcast see us online at I'm on poor dot com and follow me on Facebook into it goodbye from London. Are you interested in learning how enterprise scale companies drive organic traffic to increase their online visibility than download the search podcast from the heart of Silicon Valley here? Search metrics Inc. CEO Jordan Kuni as he delivers actionable insights into how to use data to navigate the ever changing blends gave of Google apple Amazon the voices of search podcast arm. Search engine marketers and business analysts with the latest news and insights, they need to the ever changing landscape of search engine optimization and content. Are you ready to learn that he used search data defined strategic insights about your competition in your industry as a whole and search for of search wherever you download your podcast. That's three simple words voices of search to learn the secrets of search engine and content. Marketing are you interested in learning how enterprise scale companies drive organic traffic to increase their online visibility? Then download the of search podcasts from the heart of Silicon Valley here. Search metrics Inc. CEO Jordan Kuni as he delivers actionable insights into how to use data to navigate the ever changing blends with Google apple Amazon, the voices of search podcast arm. Search engine marketers and business analysts with the latest news and insights, they need to get the ever changing landscape of search engine optimization and content. Are you ready to learn that use search data defined strategic insights about your competition in your industry as a whole search for voices of search wherever you download your poke casts. That's three simple words voices of search to learn the secrets of search engine and content marketing.

Apple United States Tim cook Ceo Steve Jobs president Facebook China America Brussels CNN Michelle Martin President Trump CEO Napster AOL Xeni dot Netscape Christiane Amanpour
Mac OS Ken: 03.13.2019

Mac OS Ken

09:39 min | 1 year ago

Mac OS Ken: 03.13.2019

"Yeah. This is MAC OS, Ken. News on the news front. Wedbush is bullish on apple if and news of a book about Tim cook. It's Wednesday the thirteenth of March twenty nineteen. I'm Ken Ray. And this is news from MAC OS Ken brought to you by yours. Truly and sponsored by simply safe. Get a jump on protecting your home at SimpliSafe dot com slash MAC. OS cat. This show is also supported by people like you patrons through patriotic find out more and that your support at patriots dot com slash MAC. OS can. Rumors around the nap on news premium service have been swirling for months now. There's data or bits of data. The back them up. Venture beat says developers. Steve Troughton Smith has found dialog boxes and hooks for the service. In the latest beta release of MAC OS, ten dot fourteen dot four, according to the piece the new services expected to be called, apple news magazines, and as expected appears to be heavily based upon the all you can read texture magazine service apple acquired last year, if Trump and Smith's findings make it past the beta it does sound like the new service will work a heck of a lot like texture the way it looks to venture beat an exchange for bang a monthly subscription fee. Users will be able to choose from a large collection of magazines, selecting specific ones for a list of my magazines to actively watch apples news apple display notification. Nations. When new issues are available group. Notifications with multiple issue titles and individual notifications Pacific to followed publications complete with a brief text blurb to encourage reading. Give a hoot read a magazine. That's my Simpson's buyers stab at encouraging reading so far texture has not worked on the MAC since Uppal news does bencher beat figures. Apple news magazines will be available on ipads, iphones ipod touches. And yes, the MAC side also raises the possibility that the apple branded service will also work on non apple devices LA apple music, now one analyst is really bullish on apple provided. Apple does something. It almost never does. Apple insider, says Wedbush analyst Daniel is issued a note Tuesday, saying apple could get ten billion dollars a year from one hundred million video subscriptions by twenty twenty four if advise a big content producer or producers, remember when net flakes didn't make shows and. Amazon didn't make shows and who didn't make shows now Netflix Amazon and Hulu make shows. But that was then which used to be now this is now which will one day be then. Quoting is note while acquisitions have not been an apples core DNA. The clock has struck midnight for Cupertino, and our opinion and building content organically, a slow and arduous path which highlights the clear need for apple do larger strategic mergers and acquisitions. Those sure Tim cook talks about thinking in terms of years not quarters. But what is he know things? I would like to see apple by include a twenty four Lionsgate Sony Pictures, CBS, Viacom, Netflix and MGM some not hall as for the service itself. Ives things apple will take between twenty five percent and thirty five percent from monthly subscriber fees, assuming there are fees which not everyone thinks there will be for Apple's original content. Ives has now perform reading on apple shares his twelve month price target on the shares is two hundred bucks. We should find out about the magazine thing and apples video plans and about a week and a half those are just two of the few expectations for Apple's. It's Showtime event. That's for Monday, the twenty fifth of March at ten AM Pacific. Pick one PM eastern more news in a moment. But first award from simply safe twenty four seven home security with no contracts and no catches the bad stuff. That happens out in the world should be left out in the world. Simply safe is home security. That knows it feels good to fear less the verge. Call simply safe the best home security. It's one readers choice from PC magazine. It's a two-time winner of seeing that editor's choice and a wire cutter top pick bigger than all of that though. Well, over three million people chew simply safe to protect their homes, leave fear at the door with SimpliSafe try simply safe with free shipping and free returns. You'll get a sixty day risk-free trial to order now and have your home protected within a week. Go to SimpliSafe dot com slash Muko west candidate. It started today as I am P L I. That's SimpliSafe dot com slash Moco. West can be sure to go there. So they know you heard about it here. Simplisafe dot com slash MAC. OS can. Apple's expanding its coding and education initiatives and Singapore and Indonesia apple insider says the company on Tuesday announced an expansion to its international coding and education initiatives, noting increases in access to its apt development was swift curriculum and Singapore and they second apple developer academy in Indonesia. Swift up development courses are now offered at three new institutions in Singapore. According to the piece the second side for Indonesia will open insurer Baya later this year. And finally today with so many books about Steve Jobs. You may think it's about time for somebody to write a book about Tim cook. Well, somebody has the MAC observers has called the max Leander caney has written an in depth biography of apple CEO. According to the report, the book, Tim cook, the genius who took apple to the next level boasts authorized access with several apple insiders that promises to tell the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible. The course it's not just about share price and supply chain the books also said the outline how cook spearheaded a cultural revolution that apple that includes a new style of management than emphasizes kindness. Collaboration and honesty, according to the peace. Attention is also paid to social issues such as sexual and racial. Equal rights as well. As the companies focus on renewable energy, the book on cook completes a hat trick of books on apple exacts canes, written previous books on design king, Johnny ive and apple co founder, Steve Jobs. Tim cook the genius who took apple to the next level will hit shelves and virtual shelves on Tuesday. The sixteenth of April. I apologize for the brevity of today's show. I'm like thirty three percent here that usually means a bigger show tomorrow. I guess we'll find out tomorrow. Mac OS can brought to you by me. And sponsored by simply say, get a jump on protecting your home at SimpliSafe dot com slash MAC. OS? Can this show was also supported by people like you patrons through patriotic? Find out more in that your support at patriotic dot com slash MAC OS can advertising handled by backbeat media online at backbeat media dot com. You can reach me a couple of ways in Bo what MAC OS conduct com or call seven one six seven eight zero four zero eight zero. We will talk again tomorrow until then that is news from MAC OS, Ken. I'm Ken Ray. Chow?

apple Tim cook Ken Ray Steve Troughton Smith Steve Jobs Wedbush Netflix PC magazine Cupertino Singapore SimpliSafe Simpson Indonesia Ives backbeat media Chow Singapore
Wed. 10/24 - Tim Cook Attacks the "Data Industrial Complex"

Techmeme Ride Home

18:22 min | 2 years ago

Wed. 10/24 - Tim Cook Attacks the "Data Industrial Complex"

"The. Welcome to the tech main right home for Wednesday, October twenty four twenty eighteen. I'm Brian McCullough today. Tim cook attacks the data industrial complex. Why political texts are flooding your phone? The US China and the Cold War and how Facebook messenger got it to new look. Here's what you missed today in the world of tech. Today. Apple CEO, Tim cook gave a barn burner keynote speech at the fortieth international conference of data protection and privacy commissioners in Brussels. His speech was a chilling warning about the dangers of what he called the data industrial complex hearkening back to president Eisenhower's nineteen sixty two message to Americans about the growing power of the so-called military industrial complex during the Cold War. Let me start by quoting a section of cooks speech. Our own information from the everyday to the deeply personal is being weaponized against us with military efficiency. These scraps of data, each one harmless enough on its own are carefully assembled synthesize, traded and sold taken to its extreme. This process creates an enduring digital profile, and let's companies no, you better than you may know yourself. Your profile is then run through algorithms that serve up. Increasingly, extreme content pounding are harmless preferences into hardened convictions. If green is your favorite color, you may find yourself reading a lot of articles or watching a lot of videos about the insidious threat from people who like orange in the news almost every day we bear witness to the harmful, even deadly effects of these narrowed worldviews. We shouldn't sugarcoat the consequences. This is surveillance and quote. He also warned about the danger of training, artificial intelligence based on identifiable data about users. Again, quoting for artificial intelligence to be truly smart. It must respect human values, including privacy. If we get this wrong, the dangers are profound. We can achieve both great artificial intelligence and great privacy standards. It is not only a possibility. It is a responsibility and quote, cook, went on to praise. GDP are the recently implemented data protection law and Europe. He also named check Singapore, Japan, Brazil. Jill and New Zealand all of which have dealt in some way or another with data privacy in their laws. He then said, quote, it's time for the rest of the world, including my home country to follow your lead and quote, cook, then laid out for a central principles for new data privacy laws that he wants to see implemented in the US. These principles are number one, the right to have personal data minimized. This is the idea that personal data should be de identified or simply not collected in the first place. Minimizing both the amount of personal data that exists and the damage it can do. Number two, the right to knowledge, cook, insisted that users have a right to know what data is being collected about them, and also what it will be used for he said anything less is a sham, three, the right to access much like the recent GDP are imposed features that allow you to get a download of all the data accompany has about. You. Cook says, companies need to recognize that quote, data belongs to users based on that idea. Users should be able to correct. Inaccuracies in that data or delete it altogether. And finally, number four, the right to security, cook, said security is foundational to trust and all other privacy rights and quote, after laying out these principles cook took a few digs at Apple's competitors that sometimes endorsed data privacy reform publicly, but privately lobby against it. He wrapped up with a call to optimism immediately followed by a pragmatic insistence that people matter and their trust matters. Here's the quote, technology's potential is and always must be rooted in the faith. People have in it in the optimism and the creativity that it stirs in the hearts of individuals in its promise and capacity to make the world a better place. It's time to face facts. We will never achieve technologies true potential without the full faith and confidence of the people who use it and quote. Also today I thought that this would be an implicit book and two that last segment, Google announced a more direct interface to manage the data. Google has about you quoting from their blog posts today. We're making it easier for you to make decisions about your data directly within the Google products you use every day starting with search without ever leaving search, you can never review and delete your recent search activity get quick access to the most relevant privacy controls in your Google account and learn more about how search works with your data and quote. The big change here is moving these data management tools from the hard to find areas of the Google account interface directly into the Google product you're currently using. This should help users used a management features without having to poke around trying to find them. In addition to making these settings more prominent new explainer videos will clarify what kinds of data are being collected and what you can do about that. Who says the changes will roll out. I in Google search on desktop and mobile web versions today, then in the Google app for Android in the coming weeks and twenty nineteen. The changes will come to Google maps and quote, many other Google products. If your cell phone has been blowing up with text messages from political campaigns, your not alone access reports that US campaigns have turned to so-called peer to peer or P2P texting ahead of November's election as a way to increase in gauge in politics. Why? Well, unlike robocalls and mass texting, it's perfectly legal for a real person at a political campaign to text you or to manually dial your phone number. Even if you're on the do not call list, actually us reports that campaigns often glean phone numbers from voter records or buy them in bulk from firms that collective data since the messages are actually sent by real humans. Typically campaign volunteers, they can start a dialogue spanning many messages. That's a level of engagement. You just can't get with an Email or a TV ad or the engagement. The campaign gets is a pissed off cell phone user with the equivalent of spam, ping their phone. All day. Plenty of voters aren't happy with this campaign practice in one Florida community political text messages arrived in the middle of the night. Waking voters up to tell them that a mayoral candidate and the city plantation had the endorsement of local police. The recipients of those messages filed complaints with the FCC and the Florida elections commission according to the Fort Lauderdale Sun-Sentinel and in Texas Collin county resident Samir saieed filed a class action lawsuit on behalf of all Texans against Beto aerobics campaign. Saieed claimed the Iraq campaign set him nine text messages without his permission, and he couldn't get a human to respond when he called the originating phone numbers back according to the Fort Worth. Star-Telegram an organization called pita alliance has filed a petition with the FCC asking it to rule on the issue clarifying whether or not these human initiated text messages break rules or just the spirit of the rules. The FCC has not yet weighed in. Although the axios story suggests that campaigns believe they are probably in the clear for now actually. Recommends that if you get a text message, you don't want. You can reply with the word stop for many automated systems. This is an explicit opt-out trigger for humans receiving a one word text message like stop. It's also a pretty clear indicator of what you probably want. Let me tell you about the data dogs service map. When you're patriot goes off at three AM and you need to begin your investigation. Where do you start for? You can attack the problem. You need to know the lay of the land. What else is potentially affected by failing service? What are its dependencies? What are the probable root causes with the new data? Dog service map, you can visualize the topology of your application to answer these questions and more the service map. Decomposes your application into all its component services and draws the observed dependencies between those services in real time. So you can identify bottlenecks and understand how data flows through your architecture. The new data dog service met provides the insight that you need to maintain operational performance and cut meantime to repair for critical components to start exploring your own applications in the service map. Go to data dog h q dot com. Slash ride home to get a free trial. That's data dog h q dot com. Slash ride home. The tech main right home is sponsored by medal. Of course, meta lab is one of the few design agencies in the world that can take a product idea from end to end from napkin sketch to real shipped product. Today, we're going to talk about their work for coin base, coin base approach medal app team because they wanted content that would provide a clear engaging introduction to both bitcoin and coin base metal apps. Primary challenge was to explain a new and unconventional technology in a way that was universally understandable that meant outwith the technical jargon that often leaves services like coin base scaring away new adopters. Meta lab created a simple and striking website to make the mysterious world of bitcoin clear accessible. Here's a direct quote from Brian Armstrong. The CEO of coin base metal AB has one of the best interface design teams in the world. Their work has the power to change your business high praise. Indeed, meta lab wants to bring this same creativity. And clarity to your project. Let mental help you take your idea and turn it into the next billion dollar app. Visit medal lab dot CO. That's meta lab dot CO. Also today a really interesting long read from wired about the possibility of a new Cold War this time between the US and China and this time with the battlefield being artificial intelligence. The story begins with an event that was only a blip in the US in terms of news. The moment in early twenty sixteen when alphabets platform defeated a world champion, go player in South Korea while two hundred eighty million people in China, watch the match live people in the US mostly said, what's this? Go thing? Go is in ancient Asian game, and here was a computer system built in California, taking the win quoting the word peace in Beijing, the machine's victory cracked the air, like a warning shot. That impression was only reinforced win over the next few months. The Obama administration published a series of reports grappling with the benefits and risks of AI. The papers made a series of recommendations for government action both to stave off potential job losses from and to invest. But in the development of machine learning a group of senior policy wonks inside China's science and technology bureaucracy who had already been working on their own plan. For a I believed they were seeing signs of a focused emerging US strategy and they needed to act fast and quote, when a second major win by alpha, go happened in may two thousand seventeen this time against Chinese go master cage. I China responded by releasing the next generation artificial intelligence development plan, which laid out a strategy for China to dominate global AI by twenty thirty. Suddenly, I was one of the key initiatives for both government and industry in China. Alibaba. The online shopping site began developing a city brain for a special economic zone near Beijing. The brain would ingest data from sensors and cameras in order to optimize things like traffic lights, and it would be built into the new city from the start in October of two thousand seventeen Chinese president. Gee, Jingping gave a speech in which he named AI. I big data and the internet as key technological spheres for China to focus on quoting Kaifu. Lee's new book a superpowers quote, if alpha go was China's Sputnik moment. The government's a plan was like president, John F, Kennedy's landmark speech calling for America to land a man on the moon and quote, the article goes deep on what an AI race means for both sides and emphasizes a chilling point. It's essentially a zero sum game as in games of chess or go, only one player can win. So there are few motives to collaborate from the US side of the story. There is a growing fear that whoever cracks a I, I will have an insurmountable advantage. There is belief that true breakthroughs in a I will be exponential, not incremental, and thus whoever gets there, I will use whatever I break throughs that come to solidify that country's technological dominance. Possibly also using those breakthroughs to frustrate the other side's Bill. To ever catch up this terrifies, policymakers and technologists, and even military's on both sides of the Pacific with China investing heavily and firing on all cylinders. In the race, it sees an increasing internal collaboration between government and business sectors. But in the US, government and business are increasingly at odds over issues like user privacy and surveillance, which seemed like non issues on the Chinese side of the fence. Indeed, Chinese is explicitly designed to survey citizens. That's what you intend. When you build a into the heart of your new cities with their digital is watching and optimizing everything. Here's another quote from the wired piece quote, China's police cloud system is built to monitor seven categories of people including those who undermine stability. The country also aspires to build a system that will give every citizen and every company a Social Credit score. Imagine your FICO score adjusted to refer. Checked your shopping habits, your driving record, and the appropriateness of your politics and quote, check out this piece for a sane and legitimately scary look at how the US and China see differently and how that may lead to serious clashes. You might have noticed that your Facebook messenger has gotten a new look, a redesign of the product is rolling out now and usually apt makeovers. Aren't that interesting to me? But this one was for a couple of reasons. I, it feels like a strategic shift for Facebook, at least for this one product because the bottom line is messenger had just gotten way too bloated. And for once I guess Facebook is showing that it can be self aware as own Williams noted in his newsletter, quote until now, messenger felt like a messy land of growth hacks designed to get you using it more, but it seems Facebook might be beginning to understand that simplicity is important before it was an array of buttons tabs. Weird patterns designed to get you to add a or story and much more and quote, Facebook, even acknowledges that it had a problem with restraint quote, you build a feature. And then you build another feature and they are piling up, said, Facebook's, head of messenger stand should not ski quote, we either continue to pile on or we build a foundation that will allow us to build simplicity and powerful features on top of something new that goes back to its roots and quote. So Facebook has gone back to the drawing board and the redesign there is more white space, fewer tabs to navigate through. And though a lot of things like video calls and stories and all sorts of stuff have sort of been swept into corners. They're not gone entirely just filed away sensibly. But the other thing that I found fascinating about this redesigned story was this detail quote, the key shaper of the new messengers look is Christian Dhillon Zo a twenty three year old who was still an undergraduate at Rohan university in New Jersey when he crafted the bubbly vibe of what was known internally as m four announced today after a long Jeff station, he blew. Printed the screen experience of a billion plus people while living in the basement of his parents, south jersey home, the Lonzo had twice spent summers interning at Facebook embedded with the messenger design team. He had been so impressive that the company agreed to hire him after his twenty fifteen summer stint even as he returned to New Jersey to finish his degree. The ideas he came up with in his basement year later, helped messenger evolve its own distinct brand and quote, apparently dilemma was inspired by Steve Jobs as years ago, description of the look of aqua the MAC OS ten interface from the early two thousands which jobs described as liberal when Delano shared his new ideas with the messenger team over videoconference from his New Jersey basement. They seized on his designs as a new way forward for the app in may of last year. Dilemma. Finally graduated and moved to California to help shepherd the redesign through Facebook's various design process. S.'s until as of today, it is now ready for the masses. So a new simplified direction for messenger, and perhaps a new design star by way of a New Jersey basement. By the way, I forgot to thank Chris Higgins for helping me write the show yesterday. So thank you for that. Chris, and he helped me write the show again today. So again, thank you Chris. And in fact, Chris is going to write record and host tomorrow's show as I'm booked up with book related promotions. So thank you advance, Chris, and have fun. Chris will talk to you guys tomorrow and Alsop to you again on Friday.

US China Facebook Tim cook Google Apple Chris Higgins New Jersey president FCC CEO Beijing California Samir saieed Brian McCullough New Zealand
Apple One Services Bundle,  iPhone 12 and iPad Rumors, TikTok and WeChat ban, WSJ Profiles Tim Cook

AppleInsider Podcast

54:15 min | Last month

Apple One Services Bundle, iPhone 12 and iPad Rumors, TikTok and WeChat ban, WSJ Profiles Tim Cook

"Hello and welcome to the Apple. Insider podcast is your host Stephen, Robe Liz, and joining me this week is my friend across the Pond William Gallagher thanks for joining me William. Thank you for having me I. Love Kids talk about this stuff. Yeah. Yes. So much news happening this week man this summer has not been quiet one long sometimes it is this. This was not one, and so let's jump on some of the leaks and rumors that kind of just came out late in the week, John? Prosser. A friend who still trying to figure out his whole youtube channel situation again, feel for the guy on that but he tweeted as. He does new predictions or leaks as to what products and when they will be coming out this fall. Now, this is in the background also of the earnings call that happened a couple of weeks ago where apple executives actually said, that's some products will be there'll be a few weeks later than normal. So we already had that information but now this is what John Prosser saying that new IPADS and the next. Apple Watch. Presumably the series six will be released. Via press release the week starting September seventh. So no event for those devices, just a press release on those whatever the updated models of those may be, and then he's saying that there is an event scheduled possibly the week of October, twelfth with the iphone twelve and presumably twelve pro will be announced. But the only the mid tier models will be available right away and the pro models, and we have to wait until November, to actually have those ship and. Have them in hand. So these were his latest kind of predictions such I find it interesting that New Apple Watch should be the first time that that's kind of relegated. The press release option also presumably is the only an iphone event come October or will we see something like the apple glasses that was rumored maybe the air pods studios the over the your headphones maybe even air power I know you're probably most excited about air power aren't you? Oh actually yes. Yeah I didn't know. I kind of more than I expected to be I assume that the reason to watch was always in that same time as the phone, the phone was the tent pole and that they were using it to drag along publicity for the watch could object to what she's doing fine. Now, it doesn't need that they might use that position for something else like our apple glasses and things right now that that would could make sense couldn't, and if it's Ed power I'm afraid I'm presold I think for the Rally You let K I've had I've wireless. chargers key charges that have a pad right here on my desk, and I was using one for that overnight charging, and then it just started mess with me. You know the phone gets a little bit hotter charging that way and I don't know if I can do all of its battery health management stuff where it's kind of slows down charging when it gets. To one hundred percent I don't think it can do that wirelessly. So I I really wireless charging to mid day if I need a top, but I don't do it overnight but I do like they do one large Patrick and just throw all devices. So do you do wireless charging at night or otherwise meow recently swapped it. I saw reviewing this. Business versus the ISS. One, very basic on the festival and they sent me went wrong. But they sent me at a mobile I've using that one just for myself weeks now and yeah, I used to have a very big. Old and one stand that had my ipad pro, my watch and my iphone, and it was just little sale on the side of the bed and replaced by this little white patch. There are things I. Wish it did I'd like it to be a little bigger like a light on it. Please go after. To the middle of the night but it's GonNa comforting I just can't move back to the oldest and even though you have now worried about that whole battery health, I'm one of those. I typically worry about things I shouldn't, and so I'll check that battery health I. Think I checked it maybe a couple days after I got my iphone eleven pro and it was like ninety nine percent and I immediately regretted. I'm like already and who knows if it ever stays at one hundred percent but anyway. Let's just say all of this worry and keep buying new iphones every. That's right. The only sensible thing. The only sensible thing and I hopefully, we'll be able to do that come. This. October. It's it was unknown. What I pads might be refreshed in September. Remember the IPAD, pro just got refresh. Scanner and all that not much internal hardware change except for that twelve z processor, which is only one more graphics core greater than the previous two, thousand, eighteen IPAD pro model. So it might just be a new IPAD air and regular model maybe a mini gets refreshed. So unknown who have to see what happens, but it was also rumoured that apple might announce in release their. Services, bundle I feel like we've actually talked about this you and I William and previous weeks but it seems like maybe it's coming to fruition the name apple one services bundled swirling around, and this would include multiple services. So if you want to sign up for music, Arcade News and Apple TV plus presumably that they would have one price where you can subscribe to all those services. For the price of one and share it amongst your family members and I subscribe to some of those. We've talked about Apple News and stuff in the past. My question to you William is at what price point would an apple one services bundle be appealing to you, and this might include some of the rumors are saying the cloud storage which I already pay you know the the. Two terabyte level for my whole family are devices and photos are backed up. So what price point and what services would tempt you if they were bundled together I, she had not thought about clarity and I pay for that too. So for me would have to be less than I pay at the moment would be made I have family sharing on apple music. So that's fifty. Dollars. Plus another Tan and I think I'm on the same. Isn't it another ten dollars or so so Anything that was a saving below that would be instantly on if it was not amount added in, say Apple Arcadia and I wouldn't be bothered to talk because it just doesn't appeal to me the do you pay for Apple TV plus or you still in that? That's a good point. I'm still in the sweet spot of Karbi very much longer right well, that might be another reason to keep buying apple devices. I don't know that carry that on, but I don't think. So. Yeah I think I think you get a year free and then and then that's it. I think Apple TV pluses eight a month seven or eight dollars a month. So yeah. So the services you said, thirty five dollars, I don't pay for news but I do pay for arcade, which is five dollars and then apt plus so you know you're talking in between thirty and forty dollars. If you have these services individually, I think if they come out with a twenty five. Dollar price point which seems a little low. I'm not sure. But they did something like that. That'd be very our jump on that because I would obviously be saving money if it was thirty to thirty five and maybe I, get a service I didn't have before like news plus I don't know we'll have to see. So will you would hope for where maybe thirty dollars for your services if it was exactly the same as it is now what that just be easy. It has to be either dental less to offer me a little more before. Well, actually I. Say that given that I am subscribing to will these things. There's no reason to assume that if you subscribe for something onto money to get all of these services on it's You're paying more than or getting less than the bundle that they wouldn't just you over to the bundle that could happen up right without A. I just I realize I'm on the fence a tiny bit about apple needs plus I'm up and down about a love Apple Music I'm not on Apple TV plus yet individual shows. Yes. As a service is not the first thing ago for anymore. So it's not really a a draw me and just because I'm not a Gamer. o'clock eight. Meaningless to me. So how they do there was a wants that they could even include apple care. which they? said. No they wouldn't and even one point. There was talk of maybe it'd be one hundred dollars a new. We get the services and basically rent an iphone. that. kind of combination would be very appealing but for the current room is are all about services and I imagine are. pull one says Moore a starship to me. It's interesting because I think Google actually branded they're all in one kind of cloud services packages. Google one we don't know if the apple will actually name it that or not. But as we were just talking about all the services May and there's so many different combinations that people. Might want I'm I'm curious if apple will offer multiple options like you know get music arcade and news or get music apple TV plus and something else the entertainment bundle and then the news in Utah. Seems too complicated like apple wouldn't give you that many choices but I'm cutting hey that it's being talked about again because not very long ago it appeared but the contracts of music contracts rap music in some way forbade will make this impossible to do, and that fits with everything. We always heard over the years that record label contracts and things you know that they're sticky God you don't have to deal with them. So I assumed that was Never GonNa Change we'd never get this. If they have solved that on I'm almost more keen on this than I am on air power and I'm looking for. So we'll see keep your on apple insider dot com with anything comes out in the press release early September or the event come October and speaking of what else is coming this fall Iowa's fourteen will be released sometime we don't know if it'll be September or October, but one of the things that's been coming up in the news is the ad tracking that will now be surfaced when you update Iowa's fourteen APPS, that are trying to track you a for add services will actually be required to ask you to opt in or opt out and facebook is shaking in their boots as you would because. A lot of their businesses are pretty much all their businesses basically ads, it's a free service for facebook. So it's all advertisements and they are saying that they expect their profits to be hit by some of these ad tracking restrictions assuming that a lot of people will upon seeing that warning Hey, do you want this? APP, to track you Most people will say, no. Curious. There really isn't any more details. The first story was face, but we're talking to people about this. Plan No. It's more like the going. What are we going to do? I actually had a sleepless night last night and I. It could have been worrying about facebook it could have been the hate it was one or the other I've been thinking through what apps have I got. That will be likely to ask me this question that I would say, yes to and I can't think of any. Because the upside I mean only focus my beloved to do op. It doesn't have any advertising it's going to if it did I might be tempted 'cause I rate it so much I wanted to support the company so much but apart from that, what other than facebook ads, and so I am more likely than not to not be asked very often and to say no, and so they're right I'm sure it will hit the prophets. I, don't mind hopeful I mean don't want anybody to lose money. Well listen facebook not hurting and the other piece of news that came out which points to the baby nefarious nature of facebook and by proxy Instagram, which is owned by facebook it came out that they have been sued facebook had been sued for allegedly harvesting biometric data via Instagram, and so it seems that facebook might be capturing some facial information facial recognition data. That's what we're talking about when we say biometrics even people who don't have instagram accounts but are in pictures that are being posted on. Instagram by instagram users that facebook is taking data processing that facial recognition data supposedly, and it might be including that in some of its products or advertising and. Sharing that information with other entities. So this is all coming out in this lawsuit that's being brought against facebook and so man, I have to say, I don't feel bad for facebook because they do kind of this stuff behind the scenes and makes me less and less inclined to trust them actually deleted their APP from my device for my phone and IPAD because I, just I don't know you just never sure what that APP is going to be doing and you can just as easily not just as easily as actually a worse experience but you can go to facebook in the web browser but I, know that it doesn't have access to all that information. Being rather than being an APP on my phone. So I don't know do does this make you trust as we can lest you use facebook these facebook I like using facebook but I have Casale trivial problem but it worries me. At least as much as biometric face grabbing stuff the facebook messenger. If you don't do anything facebook messenger, it's full of silly little noises when you get a message when you send a message when you swipe just it bleeps at your I heard this great discussion by the sound design team of the they put into all of this and crucially it was there it was mesmerizing except for the small detail, I don't like the sounds at all. Switched them off there is a gun you have to search for it. There is a button where you can positively choose switchable the sands off end. Okay. Fine except almost every time almost every time they update facebook messenger, they switch the sands back on. So you have made a positive use decision they are reversing without telling you and if they're doing something as trivial is the silence should I. Really. Trust them with anything that matters I remember a couple years back. It was a couple users and people were reporting that when they were scrolling through their news feed at some points like going in between A. Comment and back to the news feed they could see that their camera was actually on in the background of the APP, and so that's pretty weird and it was definitely discovered that facebook was using the background audio kind of hack to keep its APP constantly active in the background of kids you didn't know there's an API for APPs to be able to do background audio, and you want that especially if you're listening to music on spotify or listening to a podcast and the third party APP, you want that audio to keep playing as you do other things on your device or even shut the screen off. Book was playing stuff in the background quote unquote that was basically silent but was registering running audio. So it's APP could never die and so if you went into the battery settings of your device, you would see that facebook would have hours of background activity and you know you weren't doing anything with it and it was way more than necessary. So facebook has a long history of of not doing great things privacy security. Wise unfortunately. As, we talk about other social networks to. So this Tiktok and we chat to buckle has been growing over the past couple of weeks, and in case you didn't know we talked about on last week's episode but the trump administration here in the United States has been making statements nothing super clear or official just yet the details artificial. But basically saying that unless tiktok sales, it's US branch to a American, company that the trump administration will remove TIKTOK and basically banned from the United States on all devices. So you would not be able to use tiktok on your iphone anymore and a deadline for that to happen sometime in September that data's. Fluctuated in changed right now I believe it's September twenty eighth that unless Tiktok makes a move and can Selah branch to an American. Company that it will be removed twentieth and now we chat which is an extremely popular messaging APP especially in China has been kind of brought into this ban and the House here in America is saying that it might also banned we chat from its devices including having to remove it from the APP stores in China on the iphone basically saying that if you have an iphone in China that you would not be able to use those apps either Tiktok or we chat, and this is a huge issue especially for apple apple and many other companies are. Trying. To petition the White House to not do this because if you are in China we chat is pretty much everything I. Mean I know people use we chat to pay for things and it's kind of like that all in one APP for many users, it has one point, two billion users that's billion with a B. Across the world, and again, if you you know, you can't download that APP and you live in China, and that's going to be a huge issue and it might really affect iphone sales in China especially. So not sure what to think about this the news is still coming again unclear but just wild wild that this. This would happen. I know you're a huge talk around. Becoming quite fond of Tiktok just because of all of this I looked into what it does, how it uses their responses to all of this. I disagree with that. Vehemently, the whole thing of banning it completely I see the importance in China and I get that that he's going to be damaging apple I can't fathom why it isn't clear. The originally executive order, the internal document, the details coming out now. Don't yes or no it's like trying to see what sticks trying to keep things going for example let's say. The headline thing is that Tiktok can't continue unless it sounds American to American company. Well, let's say Microsoft does by Tiktok in the US. Will the order still ban Tiktok in China and if it does well, then it doesn't really matter that it's got a few million American uses. A will still be cut off from that market. It's huge. It feels like the smallest details. So far having been considered that it's I. Look at this come away thinking how many days do your election you know that's that's where I am. So analysts benching quo the heave estimated that Chinese iphone sales may drop as much as thirty percent if this were to happen again, which is a massive number. Now, there have been talks again about Microsoft buying the TIKTOK arm here in the US and now also it seems like twitter might also be in the running trying to have conversations to buy tiktok branches. Well, honestly, I feel like the twitter purchase would make a little more sense than Microsoft. Twitter head divine happen it's It's also done that periscope live streaming service. So twitter has done multiple social media networks sort of over the years so this would it would seem to make sense but I don't have any idea why Microsoft want to buy this tiktok there is some historical basis in that. Come as a very long time ago Bill Gates established. Microsoft China Technology Group of some name like that and was responsible for some developments that become important I don't know watching up, but it's a long history and it's However small, it is deeply embedded in China. So there is a connection with the country that goes beyond just trying to sell things they're. Just, trying to think what social network says mucks often. Apple keeps trying and failing with paying, connect and I. think that's the that's the only two. But neither work twitter is obviously a little bit more successful. We social media I cannot think what marks of Aven tried in this area. So it's not a reason for them to try they is that why they might do it. Do you have thought I. Don't you know I talked about last week I'm not sure I. Mean Tiktok is hugely popular is definitely growing in the especially the younger demographic younger generations. So possibly a play from Microsoft to kind of reach those younger audiences with services or products maybe would want to advertise these surface duo that's coming out soon on tock which we can talk about in a second. But yeah, I'm not I'm not sure it's it seems very on Microsoft just tiktok as A. Whole I know for me, I had it on my device, and then like facebook I deleted it knowing that it was having some clipboard snooping issues and privacy and security might be in question. So like you, I feel like this whole ban is very unclear may not be the best move in general especially we chat. I feel like that's I'm not even sure why we chat got him the picture with this whole ban except for the fact that it's a Chinese company is that right? Yeah. The roller wants to be rid of untrusted Chinese APPS to give a clean network. I'm not saying there's at the right time. That's the. My prepare has been using. All of this. So tiktok chats tencent's expansion how you Could be others as well, but it doesn't like they're really targeting tiktok and the rest is considerable damage. But what collateral damage I feel like that's a little foolish. TIKTOK is new and has been seen to do some nefarious things like the clipboard snooping we chat has been in existence for years I don't know how long but long standing APP longstanding service one, point, two, billion users you know not a small user base so. Yeah, how do I don't know it just seems very strange and against seems more threatening than actually something that might be followed through with again because we don't really have any details. So it's political more than. Ten logical security I think. This episode is brought to you by fun rise. You've probably heard for years that it's important to have a diversified investment portfolio stocks, bonds, mutual funds, that kind of thing. But if you've ever look at the breakdown of the most successful portfolios, you'll typically see a diversified set of real estate. So why isn't real estate? One of the first assets you consider when you're looking to diversify your investments? Well, it's simple that hasn't been available to investors like you and me until now thanks to fundraise they make it easy for all investors to. 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It's almost like a small book. It's eight point, one inch tablet, but it's really to five point, six inch displays, and so you open a book. There's no screens on the outside. He opened the book yet these two five point, six inch displays. Again, you hold it like a book. It can make calls has lt connectivity. So they're not billion like a phone but I guess technically, it could be a because you have the cellular data it runs Android, which again is kind of hilarious because some Microsoft surface running android but. Microsoft tried the whole mobile operating system thing and it didn't work out although I do have a windows phone seven something and it wasn't bad. Did you ever have a windows phone when those were popular and I only have a soul on Shared. Me was very, very keen on it. And I said when they when they were popular and that was a Misnomer, they were not popular. Could they wear that month? Yeah. They were in the news a lot for sure. You know especially when Microsoft bought Nokia and the whole Luma devices were look a big. You know the best camera in a phone possibly but just didn't take off I remember at the Windows Femininos face quite a trump castle. But what was funny about it was clearly the main character change phone depending on who is sponsoring Be Phone could be a windows and you ended up finding that more amusing than the plot point but. I, see that is yeah that's interesting. You know just a side note on that I was trying to find something to watch again on Apple TV plus like you mentioned so. Hard to find something you want to watch, but I gave the Steven Spielberg show amazing stories a try Oh. Yeah and watched the first episode and it was actually pretty interesting pretty fun. Watching it. You know every episode in that series is kind of standalone store. It's not a continual series throughout the season that's just kind of individual stories but the first episode was fun I might check out another episode but man I have to say you had mentioned this before on another show, the product placement can sometimes be. A little much a little much. You know you know there were several iphones very much onscreen and if I forget what other device I think maybe an air potted and too but it's like our right yeah we we get it. Have you've seen any of those the amazing stories not she had meant to not forgotten that editori come out. Of course, it had little voice was the last of the original set to come out. I was a bit disappointed with that way. I kind of forgot to check out amazing stories. Go look at that. Yeah I recommend to the first up. So that's on the scene, but it was pretty good. So back to the Microsoft surface duo, you can pre-order it. Now it's set to ship September tenth and it's going to cost fourteen hundred dollars, and again, this is compared to other like folding phones like the galaxy. Z. Fold, which is like one thousand, nine, hundred dollars I guess it's a deal there I'm clear supposed to use this as a tablet a phone. Device like this appeal to you at all. It's an ugly little thing. was spending a lot of money on something that I'm just gonNA grimace at every time I. It's a nice idea and maybe I 'cause I really dislike hundred just as I dislike android that. Happens. We all have our preferences that puts me off this no matter what it looks like but looking at it now, I'm not drawn to try to see if anything has changed I noticed that all the fat grafts share obviously sharing being folded open. That's the big Fisher but I'm seeing any yet with people trying to put them to their. To make a cool so. Let's see a few in the wild right. You know I feel like closed. The device actually has a nice looking exterior into the hall, the silver with the windows logo and closes flat. It looks like a nice little mole skin notebook with a windows logo closed looks pretty nice when you open it up though I don't care I, mean massive Basil's top and bottom of the screen and just running android like you said, it's not my preference. Yeah, just yet to look at the inside you know. That's the thing you're looking at. As BETHEL's I mean, what is this an Imac? Just. Huge. Big Big business. Obviously, it does look like to strangely shaped iphone five's. Fitted us. Sandwich together for the amount of money to spend on this, I would surely get an IPAD pro with a smart keyboard case before this. But they you know it looks like it has a nice hinge. It's got that go. You. Go. Who knows anywhere? There's Lincoln shown to check out that what it looks like we covered it. They're so awesome wanted to touch on this expose. That was on Tim Cook The news game. This week that his net worth is probably over a billion dollars. Now for the first time with apple stock kind of on its way up continues to increase at not as General Valuation Tim Cook Appears to be over a billion dollars now, and so there was this expose by trip mickle in the Wall Street Journal Kinda a on Tim Cook he to be clear he had no access to Tim Cook. Tim Cook quotes in here. He didn't get to ask him anything trip nickel apparently tried to contact apple to see if we can get some apple employs at least a comment and apple gave them the names of four random people who have maybe had a thirty minute interaction with Tim Cook. So not a lot of first party information here, but he did read some stuff. Did you get a chance to read any of this piece? Is that of curiosity I've read the coverage about it I'm ready for a wall. Street Journal. Pace, I have this headline that somebody left a meeting with Tim Cook Crying and That's a bit I want to know more about. Do you do know that bedroom dreamt in my in the middle of my facebook worrying sleepless? No, I did not hear about the crying I did season sound like Tim Casinos it does Tim Cook at all supposedly again, the article says that current former employees a Mr Cooke has created a more relaxed to workplace than, Mr, jobs which again is kind of. A low bar to create a whole relaxed work place EPA Steve Jobs. that he is very detail oriented the one part where it says that Tim Cook might have gone irritated is that the company apple apparently mistakenly shipped twenty-five computers to South Korea instead of Japan said, a former colleague is a quote from the article adding that seemed like a minor misstep for company ship nearly two hundred, million iphones annually Tim Cook. Said quote we're losing our commitment to excellence and quotes the person recalls. So that seems to be the most irritated moment that his recalled in this article is that I found I didn't see the crying part. Yeah. Apologies sorry. Tim. Cook if I've tried to over I'm GonNa traumatised clearly on working on a script version of this and I need more incidents than we've lost nor point north percent. Computers because we put the wrong labeling, right? Exactly. I did a profile of in ages ago just basic thing I remember looking at details of little was nine handled respect. But this not quite famous thing that he's really strong on the gist. Of things in how he transformed apple from having a ridiculous amounts of computers in has is not being so down to just a few days of it the whole just in time engineering, all of these things that he was really in control of Angie, assumed the. Talented at this, but then he moves up to the whole company what happens to all of that and he's obviously hired people who as good as he was at it because that does seem to be. Apple Apple's core strength is this utter brilliant control of exactly where things are done is a famous example at. Some time early on on the Steve Jobs said this I. Think it was one Tim Cook was around somebody was trying to explain to Steve Jobs variant treport was an accounting and I didn't know. I don't know either it's where you estimates how many things you've made insult, and then at the end of the month, you check how many of sold and the. Hiring, you're and Steve Jobs would not accept this because we're making computers we know when they go on the factory when they come off, we know to the number to the single digit number how many we've made why would we allow any approximation at any point? No variance reports allowed and I have the impression that Tim Cook. Is Similarly focused which not that small thing about South Korea feels like it's in character follow the my my crying fantasy that I just made up. Well, you know the beanie this article I do want to mention trip Nicole the author in the Wall Street Journal says that you know Mr Jobs Steve, jobs orchestrated great leaps of innovation generally defined by new products capable of ending industries. Again, I'm reading from the article quote Mr Cooke has made apple more reflective of himself like the company he leads is cautious collaborative and tactical and quote, and that I felt like it was a little bit not. Jabbie but saying you know under Steve Jobs. Apple. Was all about innovation now under Tim Cook, you know it's all about being cautious and tactical and I feel like he forgets that their products like the totally redesigned ipad pro in two thousand eighteen or air pods airport pros and the whole announcement of silicon. Max. That was just happening WDC to say that apple is not focused on innovation and instead just being cautious I feel like that's a little. a little harsh. Yeah. It's a little harsh and just a little off maybe a lot off the iphone was so groundbreaking I don't know if there could actually be a product. That could match that you know the phone became the one device that everyone has you know whether you have a smart watch or tablet or even a computer. The smartphone is the device you know and twenty thirty years ago you know who knows that that was going to be the big huge thing smartphones especially, iphone android and all that apple and Steve Jobs the iphone was. Incredible but I don't even know if in the our lifetimes in the next hundred years that they would actually be a device that sir plants, the phone as the huge innovations, apple glasses. If that is incredible I don't see smart glasses being that item and the Apple Watch is great and innovative, but I don't think a wearable is going to match that level of groundbreaking industry upending. Product funny. She said they have to watch because I really to be Johnny are An under it's all teamwork but the he drove it but he got the support of Tim Cook and and it wasn't an obvious thing to doing it was an expensive expensive thing. So I don't buy the cautiousness I get it I just I think it's too much. Criticism and I think it seems unfair to me. Well, the the profile is behind the pay wall, but we'll put a link to it in show notes the articles on the Wall Street Journal, we've covered it so they'll be willing to the apple insider article as well and it's been covered all over kind of the Internet but it will be interesting day to read the biography of Tim Cook just like the Steve Jobs biographies. Hopefully Walter Isaacson is that the only biography that comes out of Tim? Cook we'll see. 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Phone number or a new one, and if you're not one hundred percent satisfied mint mobile has you covered with a seven day money back guarantee to get your new wireless plan for just fifteen bucks a month and get the plan shipped to your door for free go to mint mobile dot com slash apple insider that's meant mobile dot com slash apple insider cut your wireless bill to fifteen bucks a month admit mobile dot com slash apple insider I. Thanks to mid mobile for having awesome service and for sponsoring this show. Funny thing I wanted to mention I. Don't know if you saw this but Kanye west his as he's supposedly running for president here in the United States unknowns if he's even getting on the ballots in any states, but his campaign team blamed the clock on the iphone for missing Wisconsin's five PM deadline to get on the ballot in the state, and they quoted the iphone clock as being notoriously faulty. Those are the exact toured the. The Kanye West. Campaign team that the clock is notoriously faulty. That's why they missed the five PM deadline. I thought that was hilarious. But I have never ever had an issue the clock in my iphone I feed somebody recently and nothing to do with that puts a drama project and. Saying now that we've all working from home so much we all have the same clock. So I told her I was GONNA found at nine thirty. He was another meeting and he knew I was going to turn on the stroke of nine thirty and I did for account cupid interviewee waiting and stuff. But the way he said that we all have the same clock we did all of these Internet clocks collected together technology the time of all the things to cool notoriously faulty Say Gravity's in the tourist faulty but it's close. Especially, when you step on a scale, then gravity is way off the Yeah. This is true. Good Point Yeah. Well, BIAGGI's and you know to your point. You know we're all on zoom now with many co workers, and if you're using zoom, you're on a device and that device is probably getting. It's time from the Internet. So yeah, I do feel at least much more pressure now of like if zoom calls at nine a m you know it's GonNa Happen. Nine, hundred. People know it's nine a m you know they're staring at their computer screen and there's there's no various there. So I just thought that was hilarious. I had too much. By, the any but I mean I'm a traumatised I end to rushing various southern waste deadlines for stuff and it is always true whether I'm organizing gets or submitting I know people wait till the last second but that's because we're writers them. When nuts some we think one more minute we'll wait we'll make bit better in this case, the number was not going to change in the last thirty seconds before five o'clock. What couldn't they've just gone before lunch put it in. The kick on you campaign team when on to argue that if they were fourteen seconds late and that should not be considered late because it's still five pm, it's not five one. Yeah. Just hilarious. I who knows Very, curious if he's if he's on any ballots, come November here in the United States but. Actually, to be fair, did the ballot specify which time zone of five o'clock. So. You know this this we're uncovering scandal here I could I could be wrong but I believe Wisconsin in its entirety the same time zone. Okay Yeah. Not sure. Yeah. I'd do you have any multiple time zones over in the UK because all ut surprising all the same. We have an issue that. France is always an hour ahead even though you can draw a straight line down from us from where I am anyway into the French thing. But we just kind of we we roll with its. That's not why we're leaving the a you at all although it's about as sensible reason as why we Yes. I take it. You're a bit more bother on their some really funny time zones in the states. There's a half hour different source one part of state. Yes. Is Different really interesting stuff. Yeah Tennessee Kentucky, and Indiana. All have multiple timezones part of the states in one time zone part of it's another. There are some thirty minutes also the DAKOTAS and Nebraska thirty minutes times on the. The most hilarious example is the daylight savings time and time zone confusions because the state of Arizona does not observe daylight savings and there's a couple of counties in America that don't either but the state does not observe it, but there is a reservation in Arizona that does observe daylight savings but yet there's an even smaller part within that reservation that again does not. Daylight saving. So just within the Arizona State alone in a couple of hundred mile radius, it's could be a different times and now because they're in a different time zone but just daylight savings time observance or not so. Do you guys observe daylight savings over there. Yes. Yes. We do and twice a year we have a thing of people saying we shouldn't, and then there's good reasons why we should and nothing ever happens but it's always the last time. Yes. We're all farmers. So we should you know. All of us just farming. Well, a couple of the last things a follow up I'd asked on the last week's episode. If anyone had information about using an I'm Mac as a display as a secondary display four, a macbook or macbook pro I said that I have experienced with Luna display and do at display and both products work and we had had someone tweet me. This is productive monk on twitter. Funny Name. But he recommended X. Mirage X. Mirage is a piece of software. You can buy I think it's fifteen dollars and basically you install it on the computer you want to use the display and it does have settings, resolution latency and all that it's basically using airplay and you can basically use your magazine. Secondary Monitor from your macbook using airplane, and there's other apps like this to air server another APP where you can make a Mac an airplane destination device. So it's another way to do it So thank you for that. I. Appreciate you sending in that in my knees I'm really looking for something that uses a direct like usb connection or even. Hd My out of my macbook and into something on my Mac. But some kind of direct connection for that secondary display something that takes advantage of the four K. screen on my Mac because x Mirage and Luna displayed a little bit of job of I'm trying to be as high as possible be. But because it's really using kind of airplay technologies, it's not sharp. You know it's not the full resolution of the if I were just looking at my I'm x green, you know natively. Ago. Say, I didn't. Email in even when a hat that because I took it for granted that you was quite new for an a night said, four K. must be I had a twenty twelve. For a long time and last year I did connect it to my Mac mini using Would it been fundable cables? Current display pour some physical hard wiring it was stupidly complicated. But it works it just wouldn't work after the twenty twelve, I mak apparently I gave up I, bought a better monitoring the but I had an old one. It's possible. See now I know just getting a monitor is is unanswered but. Designed Mac is kind of like the family I, Mac, and so you know my kids will use it. So I can't just you know take Dimac off the desk and just put a monitor that I use them laptop. Computers has nowhere else to go. You know I use my macbook pro because more powerful, but I just have as I'm maxine here. So that's why I want to use that as a monitor and I also would like whatever solution if more listeners are gonNA recommend stuff, I'd love to hear it. I'm really looking for a way to do this, but I would like to be able to close my macbook and still have the display on. Clam shell mode if you want to call it that and none of the options either x Marashi or do it display lunar display can almost work sometimes but it's so laggy and then it'll eventually just quit after while of my macbook being closed if you're hardwired to monitor, you can have your book closed sideways in a little stand and I have a stand from twelve south where I can put it in there but you know you Can close it and then just use your computer as you would still looking for a solution. If anyone out there knows of a way to do it, I'd love to hear it complicated is not the issue I mean I'll get adapters and don goals and capture devices whatever I need to do. But still looking for for a solution there, and don't you have like an extra wide monitor something that's like eight feet across or something like that. The moments I have a thirty four ranch Samsung much when you send that about using the screen I am screens a fantastic. I know the five KS better than the four K. but I might twenty twelve pre retina was gorgeous and in many ways better than this monitor I love how wide this much I would actually like it to be wider, but he's also quite narrow top to Boston. So it's a very different failed to my old high maxine greene. So I mean I'm not a Gamer apparently would be too slow traffic games. You cannot go back from thirty four inch to regular one and unfortunately I think they're going to have to. But. I I'm surprised how much I? Really Lust after the forty nine inch ones now that I've seen this been specified. Just a little bit more I do think capable. To, just fling a screen to the corner when you've done with it or get back into the center when you're using it, it's office that is nice and you're very kind. You know I said inches and feet, and and over there we're the only us and one other country I think when using the imperial method of measurements. Do you actually like when you're buying a monitor over there in the UK? Is it in centimeters or inches? No, it's an inches. Isn't that unbelievable? What raise he will I when I was at school and things just changing over so I've I've talked about. Cheese just in the stage where she had to adjust to things more than I did but I will measure things distances in miles but fuel in liters and things about just you get used to it all hooker at least. Apparently. Not Going to change to the euro ever. So that's one of them are just aftermath. When you get a TV is inches to it is inches inches for screens and monitors nothing else. Just. No. Not I'm trying to think back capacity for. Fridges and things now remember but for TV's my mom is looking at TV now and I'm talking to you about the fact that she has a thirty two inch one she'd light one slightly more. So it's all inches I couldn't even think what they took two point five centimeters to the Chechen able to do the maths here, but it never comes up. And I had not noticed to lease at it. That's interesting. Excellent Yes. I'd like to I like to know some etymology on why because all the companies making them or Asian companies you know it's not like United States and making a bunch of TV. So naturally, the US is has gone metric. Underneath all the measurements for the production of things are in metric calculation. So that way you've converted at the last bit to be pints and stuff. So yeah, I I love that. Well and if we have any listeners over there in the UK, maybe you know I would love to hear very interesting please. Yeah. My last piece of follow up the last time you were on the show we talked about our task managers and you and you spoke about your beloved focus and so I I spent like an afternoon and when all in on autofocus I moved all my tasks over I moved all my projects I organized it I did really like the. Way You could have your perspectives and I think I have the the pro level whatever the middle one is I don't have the highest plan this too many past tense things here is just GonNa Nicely or well this'll Navarro's great. It's very powerful. I could see why it's it's really useful but for some reason that just the design, I, couldn't get past it I just I don't know why but I went back I went back to things. Well, nice talking to you. Don't bother to co back. I don't know why I even I even got custom icons from my perspective because I saw that you could set customer icons. So then you can have your perspectives on the home screen of the APP and have it look all nice and I did all that I don't know what it is I don't maybe just things just has that that X. factor in the design I'm not sure but I, totally get it. I'm the same you in the opposite way I can see the appeal of things, but it doesn't do it for me I. Think there's more to this than aesthetics. There's a way I think you said before about these things work in. The way you think or they don't and only focus suits the way I do things and it seems that thinks US fear I would. I. Remember the last time reviewed things I found it a huge chore moving over to it for a bit and I was actually glad to get back. I was aware that that was practically muscle memory more than any criticism of things but isn't it great? There is one that you like. Louis. The wrong but. Intake this is and this is why there's always a billion tasks APPs and calendar APPS and all those kinds of things because everyone has their own way like to do it. So I did I got it. It's super powerful. I really liked the quench type projects. You know where you can have it where you don't see the next task until you complete the first one again, flexibility was amazing. So I I totally get it was that is that not a thing in things you? Know, you can do a project with. Dates on task and you can kind of manually reorder them but it's not a thing where you you won't see the next task until you complete the first one again do that I mean I don't do very often but there are times where there's one person that is so huge if I look at it, I'll just go pale but I can have only focus only show Me The next thing I to do. Then when done it, that's gone on the next one appears or I have a financial one which is not difficult, but it's fiddly and every step takes slightly longer than you can keep concentrating on. So it's steps me through to make certain I. Don't make do anything in the wrong. Oh, Miss Anything I had no idea I just took it. For granted things could come back. In fact, many Focus Cologne here that was the one because like this podcast, you know I have a set of tasks I do every week in relation to editing the show and publishing it and the sponsors stuff and all that, and it was great to be able to have that in a quench order and just you know I know the next. Thing to do and I don't have to think about it, and so that was very tempting. That was the one feature was like man maybe I should hold on to it but I know something about the design of things I just I don't know I think if functionality and design are close but design is just a little higher in in you know whatever subjective measure Madam amusing? Designed for some reason. So I decided hugely important and it's more than how it looks. It's the whole working of it. I do think things beautifully done I like the design of Omni focus but I'm a little shocked at. That's equivocal thing because not three hours ago I was recommending do absopure a whole group of people and things was right up there, and now that genuinely would make me has to look things again before. Recommending blindly to people. All right. Well, let us know what you use listeners for your task to do your things guy and I'm gonna Focus or something else. We'd love to hear about it a tweet at William are our twitter handles are in the show notes and you can reach us there. You can also email us the links in the show notes. If you haven't yet, we appreciate a five star rating and review and apple podcasts. There's a number of you to do that this last week and that was great. All five stars we really appreciate it and don't forget you can. Comment on the post, don't forget to check out the other show on apple insider to home kit insider where we're talking about all about home devices and smart home and the cameras that are coming out homecare video hubs, trouble-shooting projects, great show comes out every Monday. So check out home kit insiders well, all the links to the stuff we discussed in the show notes for this podcast, keep your apple dot com for all the news as we head into the fall and new devices, rumors, leaks, and all that. Thanks for joining us this week we'll catch next time.

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Best of: Tim Cook

Recode Decode

1:22:17 hr | Last month

Best of: Tim Cook

"World. Champion soccer player and trail-blazing Activists Meghan Piano is coming to HBO Sports and seeing America with Meghan, rupee no the Iconic Star athlete host of fearless conversation with representative Alexandria Qazi of Cortes Pulitzer, prize, winning journalist, Nicole Hannah Jones and claim television host Huffman Hush Watch these change makers come together to talk about the challenges. We face as a nation seeing America with Megan, were Pinot premieres Saturday. August I ten PM on Hbo Stream It on Hbo Max. Scott Galloway twice a week. I co host pivot podcast with the jungle cat care swisher where we break down the biggest stories and business attack starting August fourth. We are hosting school live events series where we'll unpack. How Cope in nineteen is changing the global economy. Join us for live unscripted. Hard hitting interviews, hardly a hard hitting. Me mostly from you including Google and alphabet CEO's sooner Pichai. Uber Sarah Foster shot he and next door CEO Sarah Frier. Whether you're an investor and executive and entrepreneurial. Just love me and Scott mostly made you'll graduate from pivot school smarter than did for you have to pay the enormous about the money you need to pay which I just recently pay to have shot as a professor, you can watch each of live or catch up on. Demand gets fooled this August. School dot. COM FOR TICKETS THAT'S PIVOT SCHOOLED DOT COM. Hi I'm Karen Swisher. This is a best of Rico decode from the Vox media podcast network today. We're GONNA. Play an interview with Apple CEO Tim Cook which originally aired in April? Two thousand, eighteen, as an episode of Revolution on MSNBC I, talked to cook alongside MSNBC's Chris as. As I mentioned. This is one of our favorite episodes from the past five years. You're listening to a rerun, but box media new. York magazine will be bringing you new. Introduce on this feed later this year, so please stay subscribed. You can still hear me twice a week. On my other podcasts pivot with Swisher and Scott Galloway head over there for fresh funds, smart conversations about tech and media, and all of businesses wins and fails and predictions for what comes next just search for pivot in your podcast App of choice, but now here's my interview with Tim Cook in April, two. Thousand Eighteen. Welcome to. The? North side off the city's. Most rocking on. And also from. The Most Valuable Company targeted. Poised to potentially become the world's first trillion dollar company, raising new questions about his role and responsibility in everything from job creation education the privacy protection. We're GONNA. Let talk about that and more so let's bring out the CEO of Apple. Tim, Cook! Thank, you for coming I. Think they're all excited to get new iphones from you a just to be clear. This is not a discussion that you're not announcing a new iphone here. Is that correct That's right because you've sometimes tease them sometimes sometimes well. We're actually going to be talking about education so yesterday. You had an event. Here in Chicago, about education, and about IPADS and different things. Why don't we talk a little bit about what you were announcing what you're trying to do? We announced a new curriculum called. Everyone can create. In recognition that in addition to the regular courses that people get in school. That you could actually intersect those with. You can amplify the level of learning and creativity in these classes, and so in an of course, in addition that we announced a new IPAD, we brought the several features of the IPAD pro down to the IPAD so now you can draw on. The IPAD and teachers can annotate new classroom software just for the teacher. Is incredible incredible series of announcement. So why are you doing this? What's the goal I mean? You guys started early on in education I remember saving box tops or something to buy. Yeah. But what is the goal here? Because one of the areas apple was early education, and then Google man, and have there's chromebooks all over the place. What is the thinking from a corporate point of view of what you're trying to do well? We've been education for forty years since the founding of the company. You know this was something that Steve felt very very passionate about God and. That is stayed with the company for forever. The purpose is that our view is that education is the great equalizer of people. And, if you look at many of the issues that we face in society today that you can find their route in that, people don't have access to quality education. Maybe they don't have access at all. And that the country should be investing more in that and what we've identified some areas that we think we can help it. One of those encoding education right, and so we not only have a curriculum around coding, but we crafted our own programming language created it, and we created one. It was as easy to learn as our products are to us. And then we made an APP for it. Made it real easy to use. People could learn to code home or in school. And now we're in the process of rolling that out everywhere. Last year we took it also to community colleges and technical colleges, because the reality is you don't need a four year college education to learn to Code. I've seen some incredible things happening from. High school students and a lot of things happening great things happening community colleges. and so we've a lot of focus on coding, and now we're adding the focus on creativity which apple has? Always been at the core of Apple. And not just for the arts classes, those are incredibly important for people. But because of our long longtime standing at this intersection of the Liberal Arts and technology. That was a big. It's yes with Stephen. The company forever is that we've always infused. Humanity into our products, and so we believe at that intersection is where we can amplify. And creativity and so now we're. We're teaching people from photography. To filmmaking. And helping them integrated into the regular courses that people are taking on the history of mathematics or whatever. Ask a question about sort of Jack and education more broadly because it's been an interesting relationship through the years. It's obviously something that. Silicon Valley depends on tremendously right than you need. That know how to Code and had to education. And there's also this other way in which you've seen lots of folks from tackle. Gates Foundation after Bill Gates retired from Microsoft and soccer. Berg kind of view education is a problem to solve right like it's not working. We need to come in there and do it, and there's been a lot of sort of I think hard lessons of humility there. A lot of solutions that have been tried that it looks harder than than maybe it is. Do you feel like you're you have a sense of the challenges of education that you hear from the folks you're partnering with. Yeah I think we've been in the classroom for forty years. And so that's that's a big difference. I think too many people are. Standing on the sidelines. And blaming the teacher or blaming the the administration or blaming whatever and honestly, our perspectives are teachers, jewels, and we're not. We don't believe that technology replace teachers. We think it's the amplification. Our products are tools, and we make tools for people to be able to amplify their performance right they help people not replace people, so it's the intersection of an inspirational teacher that cares deeply and we honestly ninety nine point, nine percent of the teachers I've met fall in that category on. and. And they want to have technology to help them deliver their lessons, and but one of the things you focus on and announced is this. Arrangement the city of Chicago Northwestern University. Yes, you're going to help teachers learn. I want to get into the idea of whether everybody should code. In so, what we're doing is what we found. Is that most all teachers want a level of coating for their classes I talked to a teacher in Toronto a couple months ago. That integrated coating Internet matic's class, and she found that her students learn the mathematics lessons much faster and much deeper with coding introduce our products help engage students in the learning process more I mean this. This is this is a proven thing, and so what we're doing. Northwestern is working between northwestern and line tack, which is the high school that you're you're you're out obviously working together to offer training to every teacher in the in the system that wants to come free training, free, professional development, and helping them integrate coding into their classes. Let me ask you. A question followed that because. Equities a real issue, right? Yeah, education! particularly. We're talking about things like coding schools have access to that kind of thing. We were here in Chicago year ago townhall. Down, the south side and I just wanted to play a little clip someone talking about their frustration with their perception about how investments happen in equity line and get your reaction to that. Just take a listen. You can invest one hundred million dollars into the PA basketball arena when they could practice at the united, Center for free and sixteen point four million to uptown upscale apartments. You can be these new bus stops. We got downtown walking neighborhoods and not a million. This coming, we walk in pass boarded up. Schools warded up houses. They knock it down access with no plan to redevelop. How do you make that something like this project like this gets to everyone in the city. It's a good question and so one. Would we price the things as low as can right and so. We took an an IPAD IPAD pro features in emerging to ninety nine, and the software is all for free, and the cloud storage is free, and so those are some things we can do. We can also work with North Western. As we talked about before to deliver education for free for professional development for then that's available and everyone in the city. All the teachers everyone everyone the whole the whole system and we can prepare the curriculum for free curriculum development, coastal out of money and and so we can. We can do that for free as well and I think when you begin to think about that, these are. Not an annual caused, but a cost over the life of a product might be three years might be four years. It becomes a very reasonable expenditure and one that in a reasonably wealthy country like the United States. We should as a nation fond so when we talk about the cost. Lots of money has been sunk into tech in classrooms over the years much of it. Many people feel didn't go anywhere because either. They didn't have the right teachers they didn't have. They weren't teaching the right things, or they weren't focused on the right things. So how do you change the cost structure of this? Because it can't be tech companies subsidizing everyone, or could it be I? Mean you seem to have a lot of money? Well I. I would take exception to the that there hasn't been any good from okay. I've seen a lot of good I. Two classrooms in the United States around the world I've seen a lot of kids getting a lot of good out of the technology. If you've ever been to classroom where students were using our products and them, you will find them incredibly more engaged than with no technology and I think teachers are doing a great job of deploying the products in a way that makes sense for their classes, and so I think there's. Believe. There's a lot more about public education than is wrong. and. Only reject the people standing on the sidelines, constantly pointing to everything as if everything is bad, because it's just not true I mean. You not you can just wonder through the halls here and poke your head into any classroom and see a lot of right now. Is Everything right now and I do think? Change needs to happen changes that have been everywhere. I mean we're all evolving in learning and societies change anything to Chris this question here Lane Tech. This is obviously a high level high school where a lot of resources reported in to what you do about, but that man set like. How do you get? Make sure that all parts of the city of this city or any cities where they're underserved communities get that because experimenting around the country with idea it starts with. My own view of this Cara is that if if you look at one of the things I, think all of us have learned. If we didn't know, before was that globalization technology have benefited in the aggregate mini mini countries around the world. Maybe all countries likely, but it hasn't done so evenly not evenly within a country not evenly. Countries and so, what does that mean? It means that I think our desires a nation to offer everyone equal opportunity that we have not succeeded in that because that all too often. Equal Opportunity means if you happen to be born in the right Zip, code. And so we've got to get away. We have to get away from this and and put place our funding, our investment in two kids. If we invest a lot there, then a lot of the things that happened in society later on. Probably, don't happen any longer, and because because you're. You're working with a different economic equation. People feel like they have opportunity. They can do better than their parents, and so on and so forth and a go to an expert on education. We have here. The CEO of the Chicago Public Schools Janice, Jackson. This is a question that comes from twitter. Released to exactly what we're talking about like. How do you make this work in the classroom? As sort of force for equity as well, John Hurston says what is the point at which additional technology in the classroom stops helping students and starts distracting. Well I, think it all depends on the and so what we're excited about with apples approaches again this intersection between technology, and it has teachers at the center which is critically important. I think that when teachers plan lessons wail when students know how to use technology to be more efficient and effective in the classroom. I think you can only enhance the learning that's taken place. I was a classroom teacher there. Many classroom teachers in this room that will tell you that students by all types of ways to be distracted but the. Or smartphone. It true, but what I have also observed is that when you bring technology into the room when you allow students to create something new when you allow them to take ownership of their learning, they become much more engaged in. Frankly, technology is a great way to do this, so we're really excited about some of the opportunities as well as the access to professional development for teachers throughout the city. We're really excited about this partnership so. I'm curious when you think about though the costs of doing this then you have to decide between Google and apple Microsoft has been in their kinds of companies. How do you sort it out? Because at some point, you have to write a check. Yeah, well. I think we have to think about diversity. Obviously, we give a lot of autonomy to school leaders as well as classroom teachers in. It's really about the accessibility. Accessibility of the tool the functionality what I like about what was presented today is that it is a great equalizer. There are a lot of tools that you know. We're not easily accessible for some of our students. Some of the neighborhoods that you mentioned earlier and now those tools are now being brought down to a price point that schools can afford. It's in line with a Lotta the other devices that we. We already purchased right now about we have about eighty thousand IPADS in Chicago. Public schools over one hundred thousand apps have been downloaded by our teachers, and so we see that the desire in the demand is there. It's our job as a district to make sure that those resources are provided throughout the city. The last point I'll say which is and talked about a lot. Is that Chicago Public Schools has made a? A tremendous investment in our infrastructure, and so when a lot of our schools in particular someone to areas that you know have been left out. We've made great investments in infrastructure and now adding these devices more tools just only serves as a great equalizer, and we have a teacher here today. Who can talk about her experience in the types of communities? We're talking about today and kids are getting an amazing experience. Contractors. A stem teacher K. through eight school in the South West Side. That's correct. How do you integrate technology into your daily teaching? Routine every use technology, and what? I try to make sure to do that? All My students know that it's a tool that they can all use. It doesn't matter what background are from, but their English language and their nurse. My School is ninety six percent Hispanic. And all the students have the opportunity from kindergarten to eighth grade to use technology, and they've been using it as a great tool to learn like we all said there really engaged with the technology that we're using. But, Let me, ask you and also Dr Jackson. With when you're thinking about coding, does everybody have to code I mean it's been a big push Montana's requiring it now in schools Idaho is working. All these states are pushing it and it seems like the an Tim I'd love you to sort of win. It is just the latest answer because everyone's coat you must code. You must go almost like you have to speak. You have to learn history or cycle that the reasoning behind it is. Problem Solving. That's a tool that we all need to learn in entering the job. Force and learning how to Code is really enhancing that and making sure that everybody knows how to solve problems and how to take on a challenge, and it's okay to make mistakes, and once they learn that in those skills are available through cody. They're able to apply them and then successful in in the future, but to answer your question. Yes, everybody has to code in Chicago because it's a graduation requirement. Goal is not to turn you know three hundred and eighty thousand students into computer scientists, but really to demystify technology, and to make sure that they understand that this is a language, and that these are skills that transcend disciplines they can use it and math courses. They can use the logic that they learn in any course that they're taking, and so it really is about bringing in the type of robust learning that we see in schools throughout the country to every school in Chicago and I've just been I. mean when I first heard about it, I'm former history teacher, so I couldn't imagine what that would look like in my. My classroom you know fifteen or twenty years ago, but the teachers are really embracing and through the training that we're going to offer our teachers at. North Western through apple. Support is just amazing, and it'll demystify coding not only for the students, but for the adults I know at US Walea we over here chatting about how the students are teaching the teachers, and so I think as adults we're coming into this and learning the importance, and it's being driven by the technology, but it's mostly being driven by the demand from our students. They learn differently, and they are asking us to catch up with twenty percent and Tim, could you? Like, some people could look you want workers like there's like there's such a deficit in the job. How can you make that argument that it's coating is the answer. I want America to be strong first, and foremost I WANNA America to be strong, and I believe that I one base for that is I think everyone needs to to learn to code I think that in today's Environment Stopper touches everything. We do all day long from the way you get your news to the way you ordered things. Is Nothing more coding? Than a way to express yourself, it's a language and. Just as was pointed out the course skills in coding critical thinking problem solving these are things that are our modern day. Spills required for living. You need critical thinking to detect what's fake and what's real right? Well. Problem. Solving skill is a basics. Whether you're in construction whether you're informed, and it doesn't matter what kind of field you're in problem solving basic skill, and so it's not our expectation that everybody becomes a software program for live by any means the vast majority will not, but it's important that people understand the basics of coding just like it's important for people to understand the basics of mathematics or other kind of core subjects, also just one other point, the key point in our focus on creativity, which was really hit on earlier. What is that? We want kids to be creators, not merely consumers. Occasionally, we all consume things. We read the news. We're a consumer of the news, but you don't want somebody to be one hundred percent and sumptuous. You want kids to create. To right to make a movie to be able to do a podcast to. Invent. All of these things require creative skills right, and and so not just to memorize things. And because this is not going to help them future. The future is a question that hangs over all this discussion. Right like what are the future jobs? What does the future work in America look like what skill says people have will there be jobs right? And what do they look? We want to talk about all that right after we take a quick break. Don't go anywhere. We're listening to my April two thousand eighteen interview with apple CEO Tim. Cook, we're GONNA. Take a quick break now. We'll be back after this. World Champion, soccer, player and trail-blazing activists. Megara Piano is coming to HBO. Sports in seeing America with Megan rip know the Iconic Star Athlete. Hosts of fearless conversation with representative Alexandra. Pulitzer Prize winning journalist Nicole Hannah Jones and acclaimed television host Hossan men Hodge Watch these change makers come together to talk about the challenges we face as a nation known for both our talent on the field, and her dedication to activism repeal has become one of the United States most recognizable and admired advocates for change, seeing America with Meghan Re Piano Premiere Saturday August first at ten pm on HBO. Stream it on HBO, Max. A VPN that keeps you private unless you access content from around the world, yes, police a VPN that watches what you're watching and logs or data. About No. That's why HMA VPN is proud to be the only donkey theme VPN with no data logging whatsoever a prestigious honor. We assume. Get HMA VPN now with seventy five percent off and see what we're talking about go to HMA VPN DOT com slash deal. Finish the last section talking about creativity and one of the things that I hear a lot in the valley is. If you're not creative, you're not going to have a job. It'll be replaced by a computer and somebody, either by automation or something like that. We can talk about that, but. Besides coating, let's talk about where jobs because there's people working already, and they have to be retrained change for the economy. You Pledge Twenty thousand more jobs in the US. And your opening some tech support center campuses, also in the US talk about where jobs are going. You're also pushing advanced manufacturing by funding a five billion dollars. With manufacturers in the US like gorilla glass in Kentucky. There's a Texas plant. You're doing things around lasers and facial recognition. Keep talking about where jobs are, and what people who are currently working have to do to educate themselves number. One I think we all have to get comfortable that. Education is sort of lifelong a lifelong requirement. It's no longer sufficient to. Go to school for twelve years, and maybe some more in college, and then call it quits for lifetime. Jobs will be cannibalized. Over time and replaced by others and Now those people that embrace said they're going to incredibly well. And certainly the system to help people retrain has to be put in place largely. Needs a lot of work right now. To do that, but I think we're going to be incredible jobs in. A are I'm a huge fan of augmented reality. Is Hugh profound, right? There will be. It's still incredible jobs, and many many feels that exists today. I think we're probably I think the narrative around doom, and gloom is not correct. What is it then well? I think it's more of if you look back in history when I started working as an intern. If I had a question for the accounting department I went to the accounting manager, and they would take a journal and open up the Journal and find where they had manually recorded something obviously, spreadsheets came along in that automated some of that and then. More and more things happen over time when enterprise systems etc, and so we've had this significant productivity change in the United States for a long time, and there have been jobs that have been displaced, but frankly many more jobs have been created than displaced what we didn't do. A good job of is taking care of the people that were displaced and getting them into the jobs that were being created. That is a muscle. The US has not done a good job of building, and for now for now for lack of frying the this solution, right? You got the Train Adjustment Act. You've got all sorts of job training funding starting all the way back in Clinton. The the idea was we now live in this era of creative destruction? Jobs are GONNA. Go Away, and the solution to that is retraining. It hasn't really worked. On scale it hasn't really been effective is their responsibility that you would apple or other tech companies have to be part that rather than that being something the. Yes I think as as is the case in most huge problems that are complex. We should not all sit around waiting for government to tell us what to do. You know this should be something that government and business or working together on, and I do believe we have a responsibility I I feel it, and and so what are we doing? We're taking the things that we know. Well. We know coding. And we went to the extreme of creating our own language. It wouldn't be hard to learn right, and and we've crafted a curriculum for community colleges, technical schools vocational schools, which is where a lot of retraining can happen. Where does have what happens? Yeah? Out Meeting with several leaders from from community colleges that do a marvelous job at this now they're underfunded. And so there's some profound things to change there but I but I have to tell you. They had been among the most receptive to changing and the quickest to change, but it is an narrative from silicon. Valley that it's not it's going to be like farming manufacturing to be more and more jobs talking about the displaced. What can't you be doing now? What if you're worker? What would you be worried about? Another, worker. Yeah, I, yeah! I think. Most people would say I'm a worker. But no, no, I think that all of us should count on. There's an element of what each of us do. That will be automated overtime. And part of that by the way we should all say, thank God because we're all working too much. Would society be great if we all work to little less, but we didn't have to dial down our output. That wouldn't be so bad, but but I do think that we all have to get used to the idea of continually learning. Refreshing our skills for the jobs of tomorrow, the jobs of tomorrow right now are heavily software based. If you look in this country today, there's a half a million jobs that are not being fill. There all software. That half there's more jobs that aren't being filled other than software, but there's a half a million to software, and so there's a huge. That's a huge gap that numbers projected to go to two million over the next three to four years, and so that is enormous right, and and we've gotta get more people interested in coding we've got to. Reach out to women and underrepresented minorities that have been. I feel for Apple. We're going. We're taking the responsibility of doing that. We're not just saying hey. This school only has twenty percent women in this curriculum, and so I can't I, can't hide him more women. Right I think that's a cop out I. Think the businesses doing that are not viewing their responsibility correctly. Businesses should be more than about making revenues in prophets. You know businesses need to get. It's interesting. To hear you sound this note of optimism right so. and. It's an old theme right? McCain's writes in the economic consequences of her grandchildren that the big problem capitals in the future. Like what are we GONNA? Do with all this time, right? We're all going to be sitting around. Like what are People GonNa? Do Their leisure time. It hasn't worked out that way. What if you are optimistic, it seems to me. There's a little tension between what Apple's balance sheet is and what your professed. Optimism is what what productivity can look like you guys are sitting on a lot of. It's been a big story that there's all this cash, and there's this question of if that's cash sitting there on the balance sheet. What does that say about what you and the company thinks about the future is? If it sitting there. Is that saying that when you make the assessment about where they're productive investments to be made there just aren't enough because we actually aren't that optimistic about future pro well. This is a long subject, but we haven't had access to our cash right because we're we sell about a third of our companies revenue in the United States two thirds outside the United States. We had this crazy tax structure. On international earnings such that you pay taxes internationally, and then you pay taxes in a huge way in the United States to bring that money into the US. That's that part of the tax plan I'm not talking about the individual. Please I take no position on that. But that part of the tax plan I, believe from my perspective is good for America and will result in job growth, and you can better believe that we're investing, and that was a big part of the announcement. Care that you just talked about. We're putting five billion in advanced manufacturing vendors that work for apple correct. Yes, that will create enormous jobs in the united. States, but what about jobs that he? That apple has in this country. Obviously, you're not going to make iphones here you've never have you've made them abroad. The entire time, so as other of other companies created. What would a bigger business look like then well we're. We're hiring at least twenty thousand people in the US right, so that's not a small amount, but a the number of jobs we will create including that work for other people. We've already created two million in the US and a million. Five of those are the. Things iterative out well, but not too far iterating out to four million half of those right APPS for your iphone your IPAD. A million a half and the unbelievable thing about this is the party of one. Can sit in the basement of their home whether they're in a rule area urban area wherever they would like to be, and they can create an out all the sudden. They can sell their product around the world I. Mean Talk About a change. Can you imagine if you as a small business if you wanted to sell your product worldwide a few years ago? Would have been no way you could not have dealt done business in all these currencies in the world in all of the languages in the world with all of these retailers in the world. You'd never get it done. That has been an unbelievable empowering thing. You don't see it as like a big factor. I, know president trump has said this. There's factories and he's been pressing people. Here's what I see in. Can't we built? We are building things in the United States, and it's not true. That iphone isn't built in the United States. Let's talk about the. Here's the here's the truth. There are components of iphone built United States the glasses from Kentucky there are many chips silicon chips that are all made from all over the United States. There's equipment that goes into manufacturing. That's all over the US. The the very sophisticated face. Ide- module on the IPHONE. Ten will be made in the United States in Texas in Texas. And and so there are plans going in and many different places, and we have always made many of the parts here. What people what people just fixated on because I? Think it's just it's just a misunderstanding. Is that they just see where the final product is assembled. And say Oh that is not done in the US, but in a global world you begin to do things in a variety of countries, and so you source component somewhere some other components somewhere else you a symbol yet somewhere else, and then those products go everywhere in the world I mean that's how global existing political pressure around this idea of opening. Jeff phases the headquarters. Thing the idea is that. I don't feel political pressure. I look what we WANNA do Apple. We know that apple could only have been created in the United States. Company would not have been started in any other country in the world. It would not have florist in any other country in the world. The vast majority of our research and development is done here. and so we love this country. We're patriots this. This is our country, and and so what we want to create as many jobs as we can. In the US we don't need any political pressure for that. We're already been doing this and. We want those. To be. As a cross as much of the US as possible. Right and so one thing that we've done differently in the past few months. We've thought you know we've got a huge amount of people California. We have a huge amount of people in Texas as a company. We've got a lot of folks in retail throughout the United States but we have a need for many more people somewhere. I in addition to growing California Texas and will continue to grow their and so we said you know we're going to. We're going to create a new side. and. We're GONNA created in a state other than California taxes. As forty four. There's plenty more. More and we're not. We're not doing the. Beauty contest kind of thing we're not. That's not apple. What do you think about the beauty contest model? I'm watching cities lineup to essentially throw subsidies, and in some cases, hundreds of of tax dollars. At Amazon to get them to come, you've got foxconn Wisconsin that signed this big contract and the subsidies are now looking like they're hundreds of millions of dollars there. What do you make of that kind of competition I think that each state? A great thing about the US is a is freedom and I think if states want to compete for things than then God, bless them. I think that's that's sort of. That's a part of America and. In so I, don't I don't condemn it I think it's their decision. But from our point of view. We didn't want to create this contest. Because I think because I think what comes out of that is. You Wind Up. Putting people through a ton of work. To select wine. And so you wind up. That is a case where you have a winner and a lot of losers. Unfortunately I don't like that. Most things in life. I do not view as win lose. We always the best. Things you can ever do in business is fine. The win win. You know whoever you're working with. If you're trading between countries, you find a way for both to win. If you're working with a partner in business, find a way for both to win. That contest is set up as a win. Lose and not something I. Want Apple to be a part of. Zero. Win Lose. A lot of the A lot of debates we're having debates about trade debates particularly on immigration, which I know, apple has strong feelings about experience was so we want to talk a little bit about that right after we take this? We're listening to my April two thousand eighteen interview with Apple. CEO Tim Cook. We're GONNA. Take another break now. We'll be back soon. I remember I used to have a history teacher at UCLA. WHO said to us that there are times when you could feel fist history tightening around. You always thought about that. She's talking not long after nine eleven. But this is another one of those moments. It is a hinge moment in the American democratic experiment. The entire globe battered by the coronavirus. We're dealing with some of our oldest wounds in this country on an entirely new technologies, and it is a crazy time. I'm Ezra Klein host of Poncho podcasts and what we're trying to do right now is understand our time and try to find some the ideas that might help us chart. Out of it the best you months. We've talked Tommasi Coats about why the protests made him. Pull tomorrow through cotto about the ways in which economics profession has misunderstood the concept this this measure, the concept of value to Elizabeth Warren about her plan to combat the coronavirus trust doubts. About whether or not American site, he's become decadent. He's evolving conversations and there are so many more I hope you'll join me every Monday and Thursday to stay informed, and maybe we get a sense of hope is well subscribed. Show on Apple podcast. spotify wherever you're listening to this right now. These are really difficult, crazy stressful times, and if you're trying to sort of cope, it could be helpful to find something that gets beyond like doom scrolling, and like obsessive worried, but digs into what is really going on underneath the surface, and that's what the weeds is all about I matthew yglesias. Reads podcast here on the box. Medium podcasts that this podcast for people who really want to understand the policy debates and policy issues shaping our world. We've seen now more than ever like how relevant policy is to our actual lives, but so much in the news isn't focused on really understanding and explaining detail way. If that sounds good, you join us for the weeds, Tuesday Friday to find out what's going on. Why matters what we can do about it? You could download the weeds, apple, spotify, or wherever else you get your podcasts. Obviously. Atmosphere the rhetoric in the country on migration is very intense right now. And on interesting story about colleges, reporting on the numbers for foreign students, applying the US and there's been an appreciable decline. Right that clearly seems to be. Related to the rhetoric, coming from the White House particularly. Apples a company that employs a lot of immigrants. What are you guys seeing on the front lines? Is it harder recruit people to come here? Given the current political. I think on the on the student visa piece I. Think part of it is the rhetoric. I think part of it is the cost of college is too high. And that not only affects our folks domestically effects, the international as well and there are other international schools that are. Becoming more competitive as well, but here's what we're seeing. I talked to a lot of folks in our company the DACA situation. Is One that A. I am personally as an American, deeply offended by. The. DACA situation is not an immigration issue. It's a moral issue. Is One that goes to the core of who we are as Americans. Who among US would think that it's the right thing to do to kick somebody out of this country. That came here when they were one two three years old that have only known this country as their home that no, no other countries their home. This just doesn't make any sense. And so I. Don't like the the the gun was ever fired here. It should never been fire in terms of gun. President did not provoke it. The attorney general should not have provoked whoever revoked? It should not have done this. I don't see this as a partisan issue. This is not about whether. You're red or blue, conservative or liberal. This is about America. This is that simple and so I'm very disappointed with both parties. They have not. You've been doing that. You would met with President trump. You were on new at different meetings at them talked about these issues. You brought up Daca. What are you all doing now? Because you? You didn't think it would get this far. Presumably, what are you? What can you do now? You spend a lot of time on all kinds of other things. Pressured, I was just on the hill. Few weeks ago two three weeks ago and this was the subject in every meeting I had. Because at this stage, the people who can change this are inside the beltway. And so all of us that feel passionately about this. Have to put our emphasis on those people that can vote. And we've got to bring them to action. How both parties are people privately? You're telling book parties. Everybody meeting with regardless of whether they have an are by their name or a d. are telling me that they do not want any of the folks to leave this country, but they're not doing anything. That has Apple or all the tech industry people with some you have some influence. What can you actually do you push on Congress and you? You push the administration your lobbying. Oh, absolutely! I'm personally lobbying on those. Without rancor. People can discuss the future immigration strategy for United States. And, there will be many different views on that. But that's worthy of national discussion. But what is not worthy of a national dispersion whether to kick out two million people that have been here since they were young, that is not worthy of a discussion. Let me bring in. Cesar Montelongo. Is In fact a Dhaka eligible individual. How do you feel about watching this play out? It's very hard especially at a personal level, not knowing what is going to happen with your life, but at the same time I'm in MVP student, and that takes quite a lot of effort so everyday I have get out and put my heart into everything I do but without knowing what's going to happen, you're an. An MD PhD student right now. Yes, and you are, are you, are you? DACA join your in Dhaka right now. Yes, yes, I'm yes I'm currently DACA and my permit will expire in a few months in September, so you just quite literally have no idea whether you'll be rendered ineligible for everything. You're doing in your life in a few months, right? That's correct. It's unthinkable that it's happening in this country. This is not who we are. It's not. What does it say to the rest of the world? Nothing good. A. Think about our history as as a country. Right. We welcome everyone. I was in Ellis Island a few months ago. And in that. I would. Everybody should go there by the way if you had been, you can feel the immigrants that have come through there when you're there, I mean. Is that moving? And, you think about. The conditions that they left. Many of them fleeing a government that didn't care about them or monarchy, but didn't care about them. many of them fleeing religious persecution. Everybody had their own story. Some were seeking a better life. Because America was the place where if you worked hard, you would get ahead. You to commit. You had to work really hard, but if you did that, you would get ahead and and so that is division. I have of America. And and I still believe that. And I think that. I believe. That the right thing will happen here. But I'm very unhappy that we're having to ghost through the angst and putting him through what he's going through. He should not have to get up every morning. Wondering what's going to happen. We're one court ruling away. From this crazy thing being turned back on. One of the things that a lot of folks are thinking about right now. Is. What, what the companies they interface with what the interface knows about them? It's a friend of mine right now. It's sort of huge kind of mounting controversy I. think that's that's the center of public right now. We WanNa talk a little bit about where apple is on privacy, and whether my smartphone is listening to me all the time right after this break. The News! Scraping by Cambridge Analytica and facebook you had this to say recently, and I thought it was quite interesting. You said it's clear to me that something. Some large profound changes needed. I'm personally not a big fan of regulation, because sometimes regulation can have unexpected consequences to it. I think this certain situation is so dire has become so large that probably some well-crafted regulation is necessary what you mean. We've never believed. That these detailed profiles of people. That have. Incredibly deep personal information that is patched together from several sources. Should exist. That the connection of all of these dots. That, you could use them in such devious ways. If someone wanted to do that that this was one of the things that were possible in life, but shouldn't exist shouldn't be allowed to exist, and and so I think the best regulation is no regulation is self regulation that is the best regulation because regulation can have unexpected consequences right? However I think we're beyond that here. And I do think that it's time. For a set of people to think deeply about what can be done here now. The Senate says the Senate says. You've got other tech companies that are much more dependent on that kind of thing that apple is, and so yeah. You want regulation that would essentially be a comparative advantage that if regulation were come in on this privacy question, the people's GonNa hit harder. Aren't apples places like facebook and Google well, the skeptic and you would be wrong. The truce is. We could make a ton of money. If we monetize customer if our customer was our product. we could make a ton of money. We've elected not to do that. Our products or iphones and ipads and MACs and in home pods watch it said written. If we can convince you to buy one, we'll make a little bit of money. Right, but you were not our product. You are our customer, you or a jewel and we. We care about the user experience and. WE'RE NOT GONNA traffic in your personal. Your personal life I think it's an invasion of privacy. I think it's a privacy to us is a human right. It's a civil liberty. And something that is unique to America, you know this is like freedom of speech and freedom of the press in privacy is right up there for us, and so we've always done this. This is not something that we just started last week. When we saw something happening, we've been doing this for. Let's go to that privacy. An interview I did with Steve Jobs with Walt, Mossberg and I did with him right before he died actually where he was talking about this very subject. Privacy means people know what they're signing up for in plain English and repeatedly. What it means, I, I'm an optimist. I believe people are smart and some people wanNA share more data than other people do ask. Ask them every time. Make them. Tell you to stop asking them if they get tired of you're asking. Let them. Know precisely what you're GONNA do with their data. All Right? Let's talk about that. What happens now with facebook? Google the there's been a lot there's been it's going to be Senate hearings all kinds of things. I think all companies are in the same position can't right and so I think one thing that is necessary is for I think everyone needs to understand silicon. Valley's not monolithic right right. I know it's easy to kind of group people that are the same market cap, or their big together, and think of it like hoodies, but but but but life is really different than that. These companies are very different company company, and so what what has to be? We have to think about held this. These profiles can be abused. And I might have a different view than you might be. More on the privacy side than most right I I suspect everybody has a personal different level of sharing that they will do. But. Everybody should know what they're doing. Everybody should know what they're giving up and not only the specific data point. But the issue is more of the whole line that people can draw right. It's the when I know this plus this plus this plus this I can infer a whole bunch of other things, and that can be abused, and it can be abused against our democracy. It can be. Abused Brian advertisers well. To me, it's creepy when I look at something and all of a sudden. It's chasing me all the way across the web. Particularly when I bought it. I think what has to be done. Is the type of information as we looked at that companies can hold I, think the. Connection in sources of data have to be looked at when you own many different properties. When you're the owner of many different properties than I can take the information I learned about you from this property added to what learned that you here in here in here in here and there's no reasonable alternative for people. This is not that you also have third party apps of course. APPS information from and that was the issue. That's the issue around. FACEBOOK is a third party APP problem besides them collecting information I what would you do about? What do you do more about your third party? APP to police stuff because they can policing the big issue around facebook, and then if you were Mark Zuckerberg, what would you do right now? We've always been. We've always been focused on curation. We've always believing curation. We've always felt as a platform owner. That's a huge responsibility. And that we should cheer rang. And so we eighty company. Whatever you, WANNA call us, yeah, we sure Ray. We believe that. that. We don't want porn on our APP. Store. Why, we want families to be able to appeal. We don't want hate speech on our APP store. The. Ability to recruit terrorists on the APP store, and so we're looking at every out in detail. What is it doing is doing what it's saying it's doing. Is that meeting the privacy policy that they're stating right and so we're always looking at that. Should we raise the bar even more? We're always looking at improving and raising the bar. But, but we do carefully review each up and police now and we don't subscribe to the view that you have to let everybody in that wants to, or if you don't, you don't believe in free speech. Very right? We don't believe that we don't believe that because we're like the guy on the corner store point you sell in that store, says something about you. And if you don't want to sell the other thing, you don't sell it, it doesn't mean that you can't use an iphone to go to your browser and go to some porno site. If you want to do that, but but nobody does that. But I'm just saying that it's not what we want to put in our store. We want kids to go to the store right because kids. There's a lot of learning education APPs in the store and. We've always that. We've. Worked for the music industry to coatings explicit, and so apparent could say I. Don't want my child. Listen to explicit content we've. Made sure all the movies are coated in such a way where. You can say I only want why child looking at G. Movies, or whatever or We have a parental control around APPS. You can say I don't want them on these certain APPS and. This is something we've always felt really. What would you do? What would I do I wouldn't be in this situation. Right, so there's a facebook APP in the apple store. Right in the APP store Is there a point at which you start to reevaluate that because the practices are are something that you don't want to essentially selling in your store, the question for us is do they meet the guidelines of the APP store and do they meet their policy right and but but I think that well-crafted regulation could change that policy. And if that happened or if we raise the bar some then. We have to look at it, but. Let me ask the. Question. About sort of this idea of curation when I get something from audience, you apple TV another platform. Streams of a bunch of different things about different APPS, and our ATV's is one of those things I should say. Full disclosure I worked for a company called comcast that runs ATV right so. But you guys have this view. That you're not. You have a different view than a lot of silicon valley. You are creating these things. One of the questions, we got the most on twitter because of all the. Focus right now in the and your. Praise the Parkland. Students was. Why is apple streaming NRA TV, and how should we interpret that in the context of the kind of ethos that you just described? Yeah, it's a good question. We're first of all. We don't stream it. We. Don't stream it. We place the APP in the APP store says somebody can go in downloaded, and they strain the content so the question on the that certain APP is, we don't want. To take a? View that throttles the public discourse on something. Right the public discourse is an important part of democracy. Discourse. Democracy without discourse is not a democracy right and. So now. Do I like their tactics. Serve positions obviously know. It in some of the things they've said, or unbelievably distasteful and I. Don't even think represent the their members well right from the people that I know from. My heritage in south that in fourth. But their point of view. Along with the alternate point of view I think it's actually important for the public to hear that. And I wish it could be done in a not vitriolic tone and the. All the accusation personal attack that is on there I. don't subscribe any of that at all, and you can bet that we. Continue to monitor and. If it walks into the path of hate speech. Some of these other things than we're. We're cutting off. A perfect illustration of just how thorny this has gotten everyone rank is Mark Zuckerberg talking about we're trying to figure out whether. Calls to ethnic cleansing against the Ruhanga in Myanmar violates our terms of policy, and you guys got to figure out what do. You, guys have a lot of power right now. I WANNA take. The do want make. This point is in a in a democracy. Free speech has to have as wide definition as possible. Right it does it have to include hate speech? At least in my definition of bright and certainly our store is subject. We're not the government. It's not subject to that to that rule. But I do want to allow as wide. discoursed as possible without stepping over the line. We WanNA bring in an audience member Sarah Conklin. Works in in social media marketing. What's your questions? I? I wanted to know what some things that we as individuals could do starting today to protect our own privacy, and then start fighting for the privacy of each other. It's a great question. One. I would make sure I understood the privacy policy of every APP and website that you frequent. Every one of those. And I think that the problem with these is they're twenty pages long and written by lawyers, and that is one of the problems in and of itself. They're written in plain English because they don't want people to understand him. But I think it's important that people try to understand what it is that you're giving up and I think in many cases you might elect to to do something different than you're doing may be go some to another business or whatever that has a policy that is more in line with your values. So I think that's the most important thing is to become. Deeply aware. I would also if you're very concerned about privacy, go into private browsing mode. We placed I in safari in so that'll prevent some things from happening. Not Everything I would think about blocking cookies. These little things that follow you everywhere. You're going and and so forth. I would be if you had kids or if you're a guardian. I would be extremely careful as to what they're doing and. Because I i. think that the preying on kids are the thing in the world that. Can Occur, and Did. Is something that I deeply about? Tim. Next section. You were very strong on encryption. Just brought it up the idea of protecting privacy in both and you went against the government. FBI. Today same. Apple sticking with yeah. Absolutely. Here let me give you. The short version of this is the cyber risk for all of us individually and as a company, has gone up exponentially. Even sense that occur the only way to protect your data is to encrypt it. There is no other way known today. And, so if I were you, I would do business with no one that wasn't doing that. Now, it is a thorny issue from a law enforcement point of view. Because a they may want to know what you're saying and I. Don't have access to what your side and my view is simple is. I don't think that you as a user expects me to know what you're telling people. Right I'm not eavesdropping on your messages on your phone calls and and and I. Don't think I should be in that position and so if they tried to. Compel us as they did two years ago. They tried to force us. To create a piece of software. That would have stolen. Opened hundreds of millions of iphones in the world. We said Hey, there's lots of things technology can do. That one shouldn't be done. It should never be created. And so we refused. They said you can't refuse. We can make you do it. We said no, you can't. It's against the constitution. And, BEF- right before they went to court. They drop the CASS and so if that same circumstance rose again, we would fight because this again is a value of America. Right you should not be able to compel somebody to write something that is bad for civilization. Your beliefs. And so we want to talk more about that where we'd take a after, we'd take us. talked about problems that that Silicon Valley, it's not monolithic, but obviously the tone of tech against tech is pretty strong right now the idea of their responsibilities. So what do you see the challenges and responsibilities for the tech industry going for a mere one of its leaders again you're not all the same people, but there is a sense that they really have to step up and grow up in a way. Well. Because tech has become such a large percentage of the economy. Generally speaking. The problems of the country are the issues that that attack needs to deal with right, and so we talked about retraining earlier right? tech needs to play a major role as We didn't talk as much about diversity, but. Techniques to increase diversity in a major absolutely different. Techniques to create jobs right because the country needs jobs. That is that's a major role I. think that tech needs to help protect people's data and. Become all privacy. Right I would love to see that is. I think that would be an incredible gift? To mankind you do that. Tech needs to continue doing what it's always done as inventing tomorrow and using the technologies infused with humanity. To do things that are great for humanity, not just make things that can make money. Right. We should be able to live longer and live better. This should be a great contribution of Tack Know Tech can help solve some of the diseases that have been thought to be incurable. You know artificial intelligence can help do this. And and tech can help people in education. We talked about that earlier as well and so for technology by itself doesn't want to be good or bad. It becomes good or bad based on the inventor, right? What does it focus off and so I'm really optimistic as I as I look at it because I see some core technologies in the future and are already started today and deployed well, these things can make a marvelous different. All of our of course ai a ours like that a are can amplify human performance in a in a huge way. It can make our conversation richer. You saw yesterday the the idea. You can dissect a virtual frog instead of a real frog. There's all kinds of still gross. But. It didn't smell guy in the biology class that I could not do this right I. Think I could do it right and so. I do think that many of these things and we believe that wellness and health is a major contribution for apple in the future right. We're already doing that some through the watch today. Helping people stay active. Burnt of those calories in this sort of thing and also detecting heart rate. Right people have not generally speaking very few people. The population monitor their bodies in any Kinda way and yet we are. Religious about changing our oil in rotating tires and changing the filter and all of these kinds of things and yet. This thing that we live in. For Our life is we don't do as much on, and so I think we can make a huge contribution. We haven't talked about abroad and other countries, but are you worried because Americans led the tech innovation boom and includes jobs education. Invented everything has been invented here that we are living in. Are you worried about? It's shifting because you said the inventor matters like China now is really pushing hard. In terms of innovation, other countries are. Is that or is it just that's not the way to think about it anymore I think about it like that I. Don't think about. Them or officer. I think about US and. Working together, we can do a lot more than than not working together and I believe one plus one is equal to three. Right and. So. That's the way I. Look for in a school. It's not the case but go ahead. I just don't view it as a win. Lose that, right? You WanNA marry the US companies to lead the way continue to lead the way. Is there a problem? Absolutely can they with the education training? Yes, I think we had the best universities in the world I think we have a incredibly great people in the United, states I think. Keeping America. Making sure the America's welcoming to people. A big part of America's success is that we have welcome people that we welcomed them not only a culturally. We welcome their ideas and that we're able to simulate. Different people from different walks of life on the same team. Because the products, the products of today and tomorrow will be global products. You know, and so you have to have people that represent the the market that you're selling to, and so you need people from around the world and so I. Think it's very important that that we had that mindset. And I am optimistic that we will. Current. Current. Issues aside I think the Ark for America. Points in the right direction. Part of part of responsibility or social contract for for anyone right citizens, nonprofits corporations is how we interact with the government. Taxes is one part of that as well regulation. Apple! Announced this huge investment in the US right repatriated all this money from abroad paid a one time tax fee. There's a question. Does that change? How Apple Works Going Fuller? The big argument about this tax bill was the US tax code was uncompetitive, and it forced companies to do things like incorporate in places like Ireland or the island of jerseys that they could avoid the onerous rate. Now that that's changed now the money's been. been brought back. Does that change? How apple legally exists in terms of where it's incorporated in what taxes it pays what it does Chris is that it allows you to take earnings that you are earning in other countries in the world. Maybe you're earning them. in Latin America the Middle East or wherever you're selling your product, and it allows you to take those earnings and invest in the United States without a further penalty. Right, but it's not a one time thing, or is that an election on? The way that you guys are incorporate, that is ongoing, and that was the biggest thing in the tax thing from a corporate point of view again for your viewers. I wanted to distinguish corporate versus individual. I. We took no position on individual because we would just be a part of the peanut gallery. We have no special expertise there. It's not something I would have done right or in that way, but the corporate piece I do. Believe is good for America because I. Think what will the result of it will be is America will have higher investments. and. That's that's essential that sort of the open empirical question. Back to our audience have one final question, the healing cats, physique content, curator or local youth leadership program. What's your question? So? My question is knowing everything you know now. What would be the greatest piece of advice? You would give to your high school self. Or to school come on. Mine would be less cal next but move along. I would. I, would tell myself that the joys and the journey. For. The real purpose of life. Everybody talks about finding purpose. Find your purpose. The truth is we all had the same purpose. And we said we should all quit looking our purposes to serve you manage. and. Food. Most people ask themselves the wrong question. The question they should be asking is how should I serve humanity? What will be my guest? And they should ask that pretty much every day because you can give small gifts, and you can give larger gifts and it doesn't have to be certainly doesn't. Most of your guests will never be money. They will be a gifted. Be Yourself and your passion. Your way of changing the world improving the world for other people and. And I wish I would realize that sooner. Because I went through a period to time. That I was rudderless. where I thought I should be looking for my purpose I looked under every sheet every behind every door. You know in everywhere and I couldn't find I thought Oh my God. There's something wrong with me. You know I can't find it and. Then I? Found it in Apple. And I found a company that. Believed at the company level that its job was to serve humanity. And that. That has made all the difference for me is just being a part of that and I wish you would have found it earlier. which somebody would hit me over the head with it earlier. Steve hit me over the head with it just took a little while. Thanks for joining us in a big thanks to everyone participating here at the Link Tech College Prep High School on Chicago's north side. You can see highlights and information about the next out our of this revolution series at MSNBC DOT Com and Rico Dot net our thanks again. Everyone here in Chicago. Thanks again to Tim. Cook for coming on, Rico Decode and Chris as for interviewing him with me on MSNBC's revolution. Thank you for listening. As always you can follow me on twitter at Cara, Swisher, my executive producer is Eric. Anderson at Eric America. My producer Eric Johnson is at hey. Hey, es J.. Don't forget to subscribe to pivot with Cara. Swisher and Scott Galloway for fresh conversations about tech business and more every week. Thanks also to our editor Joe. Robbie will be back here with another best of Rico decode episode on Monday. Tune in then. World, champion, soccer, player, and trail-blazing Activists Meghan re piano is coming to HBO Sports in seeing America with Maggie Murphy. The Iconic Star athlete hosts of fearless conversation. We'd representative Alexandria Cosio. Cortes Pulitzer Prize winning journalist, a Coal Hannah Jones and claim television host Hossan Menage Watch these change makers come together to talk about the challenges. We face as a nation seeing America with Megan Rupee no premiere Saturday August I ten PM on Hbo Stream. It on HBO Max.

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Apple CEO Talks Covid-19 Crisis, Return to Work

Newscast - Africa

01:05 min | 5 months ago

Apple CEO Talks Covid-19 Crisis, Return to Work

"You're listening to the news at this hour on Africa. Business Radio Apple INC chief executive officer. Tim Cook let a companywide virtue. Meeting on Thursday to address consensus about the impacts of Kobe Lansing and discuss the iphone makers plan to return to work during the meeting could call the pandemic and uncertain stressful moment but expressed confidence that the company will emerge strongly from the crisis as it did after two thousand and eight session and following a near bankruptcy in the late. Nineteen Ninety s apple retail employees. Are Starting online training ramping up. Virtual meeting in anticipation of story openings. According to people familiar with the matter that will require employees to clock in and out. Online apple anticipates beginning to re open its US stalls in early. May and that was the news. At this time on Africa Business Radio you can continue to listen live online at. Www Dot Africa business radio DOT COM or fire amicable APP. Thank you for listening.

Africa apple Radio Apple INC Dot Africa chief executive officer Tim Cook Kobe Lansing US
Antitrust Hearing Highlights, Apples Q3 Earnings, and Our Favorite Task Apps

AppleInsider Podcast

44:02 min | Last month

Antitrust Hearing Highlights, Apples Q3 Earnings, and Our Favorite Task Apps

"Hello and welcome to the apple insider podcast. This is your host Stephen Robe. Liz and joining me this week from across the Pond William Gallagher Becks for joining me William. Really good to be back saying. All these things going on all my goodness, you know usually the summer after WDC is is a quieter time in the news but no such thing this year so much going on that's let's jump into it on Thursday of this week. Apple had its earnings call for the third quarter of twenty twenty and apple beat Wall Street estimates with a revenue of fifty nine point seven, billion dollars for the third quarter twenty twenty that overall revenue is up eleven percent year-over-year from quarter three of twenty nineteen. So pretty incredible performance there apple also announced that there will be four for one stock. Split, happening on August twenty four, th of this year the last time this happened was six years ago, and that was a seven for one split. So August twenty, fourth four for one stock split apple also said that it has achieved the goal of doubling its services revenue that goal was set in two thousand sixteen and they beat that by six months Apple TV plus also had ninety five award nominations with twenty five wins. Tim Cook said that there are two year effort to migrate to Apple Silicon is on track apple also said that it's September products which again the rumors we. Are Hearing might be the iphone twelve new I pads will be available a few weeks later than usual but overall and incredibly strong quarter for apple. Again, beating Wall Street estimates check out the article in show notes and all the coverage on apple insider dot com for more about the earnings call Wednesday of this week. There was the antitrust hearing that happened here in the United States where four of the big tech CEOS namely Tim Cook Jeff Bezos, Mark Zuckerberg, and soon Dr Chai all had to testify via. Webex apparently in front of a Congressional hearing and they were basically being. Asked about again antitrust but about competition privacy asked a bunch of questions, all four of these CEO's again that's CEO of Apple Amazon facebook and Google respectively from what I mentioned before and some pretty interesting things came out from the hearing the hearing itself I was going to watch the thing in its entirety of the recording is up. We'll put a link in show notes to that but I believe the hearing total was like five something hours. Yeah and so I was I was not about to watch all that. Did you watch any part of it? I watched the first three? Okay. I then had a headache, the size of Greenland. Can you imagine having the power the authority to order Tim Cook in Jeff Basis and Mark Zuckerberg on Sunday come. Account to yourself, get them to testify, and then I'm afraid I. Think Throw it away by asking them what an APP is. How g mail in boxes work and so I if I were one of those CEO's, I'd be very happy. This morning all of those CEO's looked on. Being there. That's sure he. Sixers, but it was also saw. From people at least here in America, it would be nice if the officials in government that were making the laws and policies over tech companies if they knew how the Internet worked, it'd be nice to know that they did it but it always seems like a wasted opportunity whenever I mean to have these four C. E. O.'s at your disposal, the ability to ask them anything and it's a shame that not much useful really comes out of it. Honestly, the more interesting bits come from some of the pieces of evidence that came out during the hearing as I wanted to touch on a couple of those some of these pieces of. Evidence was was pretty curious. The first one I wanted to touch on this is actually an email going back to twenty ten, and this is email was from Steve Jobs. We actually got to see one of his emails and he was discussing with Scott, forstall, Philip, Schiller, and they were having a conversation about a specific developer, a called Joe I'm not sure the last name, but he was talking about having to write in objective C to make an APP, and this is going back to I Fono s four point Oh, and this was a his name is Ron O'Brien auto. He was talking to this developer saying that Joe sent an email. He was upset about some of the APP store or policies about code and objective C, and that this job developer then went to the press and was critical of objective c maybe on social media as well and Steve Jobs reply one line. He tells Ronde I'd suggest we just cut joe off from now on and quote. At. So a little humorous just to see that matter of fact. This from Steve. Jobs again. But brings up the question of do they cut off developers of surpressed developers for those that don't agree. Now, this was example from literally over a decade ago. So not super useful to judge their policies and practices now but a more recent example, they actually had an email conversation between Eddy Cue and Jeff. bezos at. Eq- again, a one of the executives at apple heavily involved in some of the Apple TV deals and some of those cloud service. Products his email to Jeff Bezos was regarding prime video, and this was one of the more telling exchanges because this email is from Eddie cue to Jeff bezos talking about the conclusions they came to that would allow Amazon to bring prime video to Iowa's and Apple TV was a bunch of bullet points in this deal in his email supposedly again is known if this was the final deal that actually came to fruition after all these conversations, but it appears that Apple Variety Q.. is saying that Amazon will only have to pay fifteen percent revenue share for customers that sign up for prime video using the APP, and that Meta data is provided for Siri, and spotlight search from the Amazon prime video and Amazon prime video also support the watch such and such in the Apple TV. APP An apple TV and the reason why this is interesting is the fifteen percent. If you're a developer and you have in the APP store have to pay apple thirty percents. Of the revenue share at least in the first year, if you offer a subscription service in your APP, on Irs ipad Os the first year, it's a thirty percent revenue share thirty percent goes to apple developer takes the rest every year after that, it goes down to fifteen percent but it appears here that apple is not abiding by that rule for Amazon and allowing them to start at that fifteen percent revenue share and not have the first thirty percent. So again, it appears to. Be I don't know if you want to call it favoritism or kind of bending the rules for the larger companies on the platform. Again is unfortunate for individual unsold developers had that don't have this kind of clout to make negotiations I think it'll raises such interesting questions I just kind of wanted those questions to be answered the hearing and. So we kind of left exactly where we were and it's not coming back. So they've got away with it. I. I noticed I've heard stories over the years of apple not being the best person to work best company to work with if you're a supplier. That those I'm really concerned about those same deeply unpleasant, the APP store and their rules. Some honesty not that I I mean I am a developer if it didn't do any good for me on the APP store, I wouldn't put it on the APP store and it's just it's here are the rules here the decisions this is what's GonNa Happen for me and the fact that there are exceptions for somebody WHO's giantism Well might not like it but I'd make an exception somebody that big if I was trying to sell a service to somebody I understand it, there's no legality making apple stick to their own rules. It is their way of getting their business running so it might be unfair but I don't see anything necessarily. objectionable. Wrong about I. Don't like it but I completely understand it under other things I. I'm more concerned Matt. So right what about year though you disagree? Well so there was an article written by developer Brent Simmons You may know Brent Simmons he developed the APP net news wire and he's been a longtime apple developer and he wrote a response to an article written by Ed Hardy an opinion piece saying the APP store is fine with its rules don't mess with it and burnt Simmons had a lengthy response. I'll put the link to Brinson article. And show notes, but he takes issue with how apple is framing this idea that they are being over accommodating to developers, and that thirty percent is not a large portion to take and Brent Simmons is arguing the fact that with the Mac, you can sell your software outside of the MAC APP store and the transaction fees or whatever percentages that get taken from the payment processors is only about five to ten percent as opposed to apples. Thirty percent and developers have that option you know developer wants to be a part of the MAC APP store they can. Sit there APP and agreed to the thirty percent cut or they can sell their product outside the MAC APP store. Now on Iowa Peto as that is not an option, you cannot silo absence you jailbreak your phone, and then there's a bunch of issues with that as far as voting warranty and all that kind of stuff. Now, Tim Cook Makes Comparisons and Phil Schiller. Also in recent weeks has talked about the APP store policies saying that the thirty percent is in line with what other platforms charge for their cut in INAP- or APP purchases the issue. There the caveat is that other platforms like android allow you to side load apps without breaking warranty or jail breaking your phones or routing your phones and Androids case, and so there is actually an option to install third party after you purchase elsewhere and so to say that, well, it's the same cut as those other platforms. It's not a one to one comparison, and this is a point that Brent Simmons makes you can't sidled apps on android you cannot on iphone and Tim Cook also described in the hearing how you know before the APP store on Iowa's. Difficult to buy software that you had to go to a retail store by software a box, and there was lots of you know proof the prices were enlarged because of the way you had to buy it but again, Brent Simmons makes the arguments and other developers. I saw rogue Amoeba on twitter making similar arguments that software was able to be purchased on the web directly from a developer since the. Nineties this is not something that you had to go to a store and buy it up until the APP store came out near. This was a practice that has gone back a long time. Again, Brinson is saying you know thirty percent is what it's going to be fine but don't keep saying that was in line with other things and before the APP story was for difficult to sell. APPs like that's not. The case and Ben Simmons also makes the comparison with a grocery store because at heart uses the illustration that if you want your product on a shelf and a grocery store, you might have to profit share with the grocery company like Kroger here in America at least and he's saying that's not the case with the IOS APPs store because with grocery stores, there are multiple grocery stores you can go to and. You can also offered to sell your product directly from your website, and also if you WANNA put it on Amazon and that again is not the case with Iowa's APPs. You have exactly one way to get IOS APPs to your users, and that is through the APP store and apple controls that entirely to be fed. Oh, though grocery store example I don't have to worry whether my local grocery store is secure. The one after it or not I arrived I have a lot a lot of time for burnt. I think he's remarkable dumber not just like the guy in our email compensations says discreet him I. Don't disagree with him. I see his point I'm just curious that a for a long time he worked for the Omni Group and but chances are I was talking with similar issues ages ago with Ken case who is one of the founders the only group and was burnt was there and cameras to pointing at that he well remembered the days of. Pre Irs ups store Prima Cup store, and the when he was trying to get their software inboxes into stores, you would be lucky to get back thirty percent of the price because of the store, the shelf, the publisher of the literature for the truck driver delivered and all that stuff thirty percent was good. So Tame at the when we were talking about this music, Don delivery was great. Now they does that you buy directly from them and I always recommend you do because they particularly good deal. So and things but all of this escapes ignores rather the fact that back in the day you had to know the software existed and I know we had magazines telling us but that was nowhere near as prevalent as online stuff is now I could if I needed a to do. I couldn't pick up the latest issue of Mackie's or something I know that there would be an answer in there I would have to go searching and searching was no. So yeah completely except the comparisons stuff but apple I think did transform software and made it easier to find as well as to get right the last piece opole from Brent's article specifically don't. Go back to some of the comments from the hearing. He addresses that privacy and security issue with the APP store. He praises apple for really spearheading and kind of being the front runner in protecting its users from malware and viruses on all the platforms but especially on mobile devices but he does say what they have built in their platforms to protect from the various. APPS is really a part of the sand boxing and security measures in the Iowa an IPAD. Lois operating systems themselves, and while they do filter apps through the APP store a lot of it is to make sure that the APP is adhering to APP store guidelines and if there is something nefarious, the APP is trying to do apple most likely stop it on the Device because of sand boxing and things like that and so he feels like that argument about the APP stores really there for security is a little bit moot because of what their platforms due to APP so he has but some very interesting takes you listeners. If you have some thoughts on it, would love to hear again tweet William Murray, you thoughts on this but. A. Couple of the things unfortunately not got straight answers on this or much else but to pull out a couple of other answers that we heard from Tim Cook and the other CEOS, representative Ken Buck asked about forced labor as far as the manufacturing of products and Tim Cook Address this directly he's one of the few direct answers we got from the CEO's but. Tim Cook said quote let me be clear forced labor of Hornet and we would not tolerate it in Apple said Tim Cook end quote. So he did address that specifically some of the more interesting non answered questions and I'll do this one from again this question was addressed towards Tim Cook as well. Representative Joe Nagbe use a a donald trump I'm pronouncing the correctly but. Yes. If Apple's prohibiting of copycat, APPs applies to the company itself, and this might go to the long history of Apple Sherlock and we've talked about before on the show but kind of building a feature into the OS or building an APP that really kind of does what another third party APP was already doing. One of the earliest examples of this was like the. Flashlight. I remember there was millions of flashlight APPs on iphone to just use the flash as a flashlight and TIM. Cook said that he would follow up with the Congressman's Office on an answer for that. So a non-answer yeah, right. Yeah. Exactly. How many times did we hear that and yeah, I'm not just from coca me for Moldova be happy to look into this I. Would you write in another non-answer from that and this was something that I've seen different manufacturers slam Amazon for this that Amazon really closely creates a product or line that resembles very much a another product selling on his platform. A specific example I remember is the away suitcase brand. Yea. The away suitcases I actually have one personally they're great suitcases. There were some of the I had like batteries that you could put in as a part of the suitcase to charge devices on the go and make them removable for Tsa. And I remember that after an away went up for sale and you could buy it on Amazon that there was some very, very similar looking products directly from Amazon's basic brand that you could buy the looked almost exactly like the away suitcases and didn't have all the features wasn't as high quality as the away company said, but it looked like they were just trying to copycat at a lower price to steal business from away. So this question was asked by representative Jay Pal during the hearing towards Jeff Bezos ask quote does Amazon. Ever access or use third party seller data when making business decisions unfortunately I think this quote this question is not phrased very well if they try to ask other questions later about you know, do you directly try to copycat products and things like that? Basil's his answer was this quote I can't answer that question yes or no what I can tell you is we have a policy against using solar specific data to eight our private label business, but I can't guarantee that policy has never been violated in quote which is a blatant non-answer. Pretty ridiculous to not even address it at all. Basically, just saying can't answer. Yes or no as the CEO of the company I have a problem with any question this is i. give me a yes or no answer usually a really complex issue I. If you let somebody say more than, no, you know they're going to try to hide it but when you say yes or no what it tells. Me He's actually you don't care what the answer is whichever one they're going to say you got an a rebuttal for it. You're going to try to pin him down on something you ought not your question to find an answer. You ask a question to make a political point. So as much as I love the, we'd be happy to follow this up I texted ole the yes-or-no stuff I got quite angry during this. Damn, sorry about this. Embarrassing almost wish and it is would never happen but they should put some either tech journalists or pundits get Walt Mossberg or David pogue or somebody in the room to actually ask better questions and to really press and to know how to ask questions to really press for answers. The hearing ended with this comment, and this is from representative Sicily, and I believe. Last name but it said quote this hearing has made one fact clear to me is companies as they exist today have monopoly power some need to be broken up all need to be properly regulated and held accountable and quote he said quote we need to ensure the antitrust laws I read more than a century ago work in the digital age in quote and doesn't that sound sensible? Roots and proper and yet also we that question written before the hearing Fritz this was not an investigation. This was standing up making a few points. Committees already decided whenever it's GonNa decide. So chilly there's something I liked in the whole three hours I watched it was nice crack about conspiracy arguments like well I enjoyed that one. Yes other than that. A good night what was that was the conspiracy point basically I forget him because you chain him out instantly I went onto ant- Anti. Political bias thing from everybody everybody's against everything and the next person forgotten her name Wilma carry. We've had an actual question and said, well, basically to get back to antitrust and a wife from conspiracy theories and she wanted to what? She actually what an explosion behind her of Grecia. It was very schoolboy reactions. To the only bit of Whitney entire. Right, there are lots of links to our coverage of the antitrust hearing and put a linked to print Simpson's article talking about it as well. Go to the links in show notes for all those articles. This episode is brought to you by express VPN. We've all had times where we wanted to search for something online and not have it be tracked and you might be thinking that you can use incognito mode or private window and safari, and L., somehow hide your activity but no matter what mode you using your web browser or no matter how many times you try to clear your browsing history, your Internet service provider can. See. Every single website you've ever visited. That's why even when I'm at home and when I'm travelling or working somewhere I, never go online without using express VPN. It doesn't matter if you get your Internet from verizon comcast or spectrum ISP's in the US can legally sell your information to add companies but express VPN is an APP that reroute your Internet connection through their secure servers. So your Internet service provider can't see the sites. You Visit Express. VPN also keeps all of your information secure by encrypting one hundred percent of your data with the most powerful encryption available. Most of the time I don't realize express. VPN. Is even on I've literally gone days and it's just running in the background I'm connected to the VPN and I've no idea that's running. It doesn't slow down browsing at all. I can stream video load images do everything I would normally do. But I'm protected by express VPN. It's so easy to use you open the APP and tap one button and just run seamlessly in the background and it's available on all your devices, your iphone, your ipad, your Mac, your computers, even your smart. TV. So there's no reason why you can't be using it today. So protect your online activity today with the VPN rated number one by seen it and wired visit our exclusive link express. Dot Com slash apple insider, and you can get an extra three months free on a one year package. That's E.. X. P. R. E. S. S., VPN dot com slash apple insider express VPN dot com slash apple insider to learn more our thanks express VPN for sponsoring this show Now also this week apple released a new tab in the APP store APP on your devices, and so if you update that APP store APP on your phone IPAD, there's actually a new four you tab where they basically try to get you to buy more stuff your devices, but it is actually useful in some senses. It actually has all the devices connected to your cloud account in that tab if you're wanting to know what your trade in value might be used to go to Apple's website putting your serial number and then they'll give you a price on that. On. What the train might be. Now, you can go to that tab directly and see what the approximate trade in value would be. If it's good condition right there you have to put it in any information. So that's kind of useful. It also tells you if you're eligible for an upgrade on your iphone and you can tap on your devices and see what accessories would go directly with that device from that tab. So pretty did you have any chance to play with that TAB at all or by new? Weirdly I actually missed either on apple and sodden has been. Quite a while nights anyone you mentioned to me that you look at it I went to check Watson on mine for some reason it had an automatic updated so I hit updates and playing with it since. It nearly got me to buy an ember two, hundred, ninety, five milliliters temperature control Mug to right. What's the difference you wanted to but it's nine, thousand, nine pounds and Pence. So I'm just going to pull the capital more often, but I was re. Very tempted yes. It does have a recommended for your devices a section but yes, I will say the number Mug we have version one. Because I actually got it for my wife for Christmas last year because as we have three kids, my wife will have to deal with what they're doing sometimes in the coffee can cool as she is trying to deal with them, and so I thought, let me try the number Mug and so she's been using it for almost a year now and actually really enjoys it just keeps the coffee. Yes. Keeps the coffee hot. For, at least you know about twenty to thirty minutes and you put it on there to charge, we have the first version the ember Mug to apparently lasts a little longer batteries. I guess a little better on it but Yes it is a ridiculously expensive coffee mug but also pretty cool. So if you get tempted again, I will attest to the product. It does what it says. So That's interesting. Well, I'm delighted to. Stop. Going to I, tell you I in return. I have not bought this myself for a very K. reason there is a kettle. which you can start using iphone on it will text you back when it's boiled and you can do all sorts of set. It's a couple, hundred dollars, comes underpants the reason I often just like my castle as it is the certainty that I would tap on my iphone and get that kettle to boil with no water and. I would destroy. Yes. That's true. I will say to an when we first got the ember Mug as soon as we took it out of the box and download the APP, it said in required a firmware updates. And I have to say to live in a world where your coffee mug requires a firmware updates, it's a little troubling and so that. Gave me a second of pause to think maybe this isn't the answer. But anyway. So another piece of news came out this week. See the big technology show that happened in Las Vegas. Every year is canceled. The in person event is not going to be happening though have an all digital experience I know Andrew has been to see several times but a no in person event in January of Twenty, twenty, one have you ever had the opportunity to go to see us? I was denied the opportunity and I'm not sure whether to have started now. Tragedy. This was actually it was on a PC title. Back, when I was foolish of us, peace. Nothing to do with apple inside at nothing do with this puzzle or anything, and it was a considerable number of years ago. But I was told I was about the only journalist. Quantum of central team that would not be allowed to go to the show because I don't drink what and it was considered who waste of all of the free. Al.. He's various companies. I'm embarrassed even saying this to you, but it was true God back in the day I we lifted up or apparently everybody else but me Oh my I've never been so you were robbed I will say it for you were robbed of not being able to go. Now I I'm not been either maybe not robbed, but I have a question. Yeah that's built up to this the I would love to go at least once. I have never been to see. Yes, and so I would like to go at least once in my lifetime to to experience that now I have read from many tech journalists that go every year that after a few times, it does become quite a slog and it is like, why do we still go to this and so maybe maybe this is the end maybe they do. It all digital and eve well discover it's better but I just wanted to go to experience at once. That's all so many great things renounces cs the never come out right. So occasionally, I'll look at last year CS coverage just to see if anything did but other than Matt. No, I mean I get the spirit of its and technologies interesting for it, but I just feel so much of it is is never going to happen or never quite happy everything. Was hunky compatible soon an half of it wasn't. So just I I'm I'm concerned that it will stay on online because I think is a big event. It's the last one really isn't it evolve technology shows? Hope it comes back and survives, but I have no intention of going on a afraid. Yeah. Well, and who knows maybe it will return this year again interesting to see what happens after this digital also with apple keynotes after their, you know pre produced keynote. Sure if we if we discussed that specifically but how did you liked the pre produced keynote as opposed to watching the live stream of the live event? I thought they did it superbly yeah. I mean I'm a scriptwriter dramatists and I'm one for entertainment W. Arts. She's the technology and I thought they did an utterly remarkable job. I thought there was a lot of times when they had kind of zoom like to swear the percentage were clearly not quite focused on this. They were reading author cues and things. So local bath Iran sphagnum. Sorry Afghanistan, and I. Kevin. Lynch. NAPA. Watch. Somebody else were really strong on this very clearly token just west but most the rest including Tim Coke and Craig Frederick we just slightly off I thought that was the smallest thing but it did bother me throughout everything else the pacing the the speed of information everything yeah. Just you would swear they done it a lot. So whoever their production team was they were standing I thought I loved it so much. I'll be very happy. Today next year but I like the way they used to do it. Where'd you will I I really enjoyed it. You know it is different not hearing people's reactions like hearing applause and hearing all that kind of stuff. Think would-be unfortunate for them to announce a like a big product like you know in the Mac pro redesigned came out a year or two ago. You know to hear the reaction from the crowd you know it's nice to be able to. Experience that. But when it comes to ww DC, I've heard lots of positive feedback from developers that they enjoyed the sessions pre produced how they were sessions didn't have to be thirty minutes or an hour to kind of fit. The conference style feel that they had fifteen minutes of information. It was a fifteen minute session and they enjoyed being able to just watch those little bits and you know. I thought they did excellent producing it and you know. If they do their software announcements that way or different kind of announcements that way I think it was great interested to see how they do it going forward I'm Shirl, the journalists that would normally fly just for that one keynote you know and and several sessions to report on it might be more convenient to just watch them from home like they did this year. But yeah, the as she is the one I would like to fly to get I would. I would love to go to the teeth taken by the way. Remember the name Daycare I. Think I'm pronouncing. Best I can nothing she was particularly good but sorry. Yeah. Especially to go see it in Steve Jobs Theater Night Gorgeous, architecture? Yes. Yes. Yes. I would like to go see that I'm with. You let's pop. Hey I would yes. In a heartbeat I would love to do that and what would that you can give me a rapport. The basket you that yeah yeah you slowly A. Gas Lighting into. Get. Away. Last. Bit of news wanted to cover again the rumors about the iphone twelve, a new ipads continue to swirl change latest. This was John Prosser tweet and this he was saying that the phone twelve new IPADS will come in October and so you know there were rumors that maybe it'll be a September fifth event, which there still could be it could announce. Things in. September. Release in October the entirety of the tweet was this from John Prosser iphone twelve new ipads October that's the tweet. So we'll see again when actually come out obviously curious I, think more how they announce these things like we were just talking about will it be produced keynote or will it be I can't imagine they will do just a Press release for the IPHONE twelve. So curious how they'll do that as I'm sure it won't be an in person crowd event allegedly of all the stories by when it's happening said, I never cut to me it wouldn't be a normal. But of course, we're in much the same position as we were though I'm really Oh yeah that's can be reached that. would be I I have to imagine it'll be produced event like everyday DC I mean there's no way I would just be a press release maybe for new IPAD considering was just refreshed a few months ago but but not for the iphone Shirley that'll be a previous be interesting to see pre produced iphone event well, I wanted to round out the show. Talking about task managers and to do APPS in every once in a while, cover a specific category of APPs or services, and if you would like to hear a specific ABC category or like a top three or five of absence specific category tweet Emmy as even rollers I love to hear it. We can do it on the show, but made me think of this one because do the popular APP for task management completely redesigned their Mac APP and so do you can get it on all your platforms phone IPAD and Mac, and they had a big redesign on. It's very nice APP on those used by many and the new map looks beautiful but it is not the one that I actually use and I have a used many. I have a chronic issue of whenever one updates I just WANNA try and I'll move my entire process over to their tried for a while and then do something else but I've stuck. With one for a while I've tried to do is I've tried Omni Focus I've tried built and reminders, but I'll leave the one that I use a as a mystery because you said, you had strong feelings about task managers. I'd like to know why though do well I mentioned see because you said to you about this new USC rattled off a few. I Don away why are you saying any of these because it's only only focused? Rest Forget. I. Guarantee I can tell because I've used so many like you on our even written a lot about this I bet the one you're using his things. Yes William. Yes. I don't want to admit it but you're exactly right that is. That's the one I use but now I WANNA know why did you pinpoint things for my use case? Well, partly is the biggest one you didn't mention. Partly. Because as very, very good. I is it seems to me as an apple that ask things and Omni focus are at the top of the pile i. also I think things has the best name. I mean such a good name and aesthetically, I think things looks gorgeous. But it slack some of the things are so useful to me nominee focus that every time I've tried to go over to as I've just got really frustrated and of ended up not moving any parallel running and then realizing after bit I'm not looking in things because it doesn't have a review function for stock with Emma began a bit picky. You clearly don't need a review function. No. Way. My mind works is once a task is completed I never want to think about it again. So I I never review anything but to your point, you know Focus I, I've purchased it purchased the upgrades I have the latest and I could use it and again Omni focus is incredibly powerful amazing APP. You know if you've never checked it out and you're especially if you're in business for yourself, maybe have many. Again if you're managing multiple projects and you have some templates maybe for tasks that you enjoy using Omni focuses incredible as I love to hear a little bit more of how you use it William but for me for some reason, I like my task and reminder APP, to be as aesthetically pleasing as possible and it's just a thing you know I'm not this way with other apps. But for some reason I just like my task apt to be really really well designed and I find things like you said to be one of the most beautiful and good-looking APPs on all devices, Mac iphone and all that I think in the past year. You know they upgraded things three and I, love everything about it. It has just enough intricacies and power like you can create groups and you can create projects within groups and you can do sub tasks, the tasks, and I need all those features and I and I enjoy those. It does have a logbook now and the logbook does show your completed tasks is not as powerful as only focuses review feature but you can look at your your previous tasks that way I have tried reminders, and again if you do not use a task at first of all, let me highly recommend you do to keep track of everything that you do. Reminders become more powerful and it's nice that you can now Organiz and folders and groups, and they've changed the iconography and it looks nice a reminders. Again, if you have apple devices yard to have it, it's free I recommend trying that if you want to try a third party APP. Just to some simple reminders do which I mentioned the redesign, their MAC APP, it's a beautifully designed APP. It is powerful, but it does not have like the groupings and. Project types of management that I really like to use like things, nominee focus, and even reminders. So so do it'd be great for for that kind of next step after reminders, but I just enjoy things I like how I can incorporate my calendar events in the top of my today view and all that. But I do see that Omni focus is the powerhouse when it comes to project management tasks. So so tell me a little bit how you use it William. Right how long have you go? You just go I do I I really admire things for the look on the ascetics of it but that does not mean I, think focus is ugly I. Actually know that both really good opposites just for me I'm GonNa Focus. I really interesting when you told me about review there because last night obscene to Rosemary Orchard on podcast called nested folders talking about the review process and how she looks back over the last week and and I was truly surprise because I've not once used review to look back I only do so the forward what's left my The thing I love about these is something comes up, I get an idea I'm asked to do something I know just start in on me focus and I can forget about it and I will see it a flood, put a deadline on it or something or during this review process interview process you could all your projects he got through to act on that doughnut but then have done this. What else do I need to know and things of this kind of plant act what you're going to be doing next and it never occurred to me that review means looking backwards. As it is when you start out choosing the sort of thing is very nice. You do review once a week of he projects. Then after bit I, I have something like sixty different projects going on at the time and it's around three thousand tasks are usually in the air. You can't handle this properly but only focus we'll let you pick when you. Only focus steps, she threw reviewing to make sure the if I had things, I could sit there and go through every project and every task and make decisions but being treated halfway on I would know where it got too many folks will say, right if you're you've viewed this, isn't this we've got these thirty left to go. And it will let me say I only want to review one client I worked for once a month. I don't need to see that task every day I'll check it every week or something I frame my work around and I I like the guy told me focused first thing in the morning, see the shape of the day and then a check at the end of the day as well and See how it got on. I don't have to be constantly in and out totally trust Omni focused to remember what I need to remind me of what she has to remind me of things when I need to do I I realized calling them to do apps season right a-, only focus is a can-do app in a away because if I've got ten minutes waiting for a train yet back when we. Train rides I can look at Omni Focus and get somebody across these sixty projects. which ones I phone calls 'cause I can just knock off a few phone calls and get them done which ones have emails or I'm in my local supermarket was the things I need to get from that store and not store the degree of detail you can get into a nominee focus. I had a problem with a few weeks ago. Something wasn't sinking and felt my arms were chopped off until the very, very good Omni folks support people figured out what I'd done is be rights interesting. Now let me ask you this. Because the one thing that I don't like about things is I want badges not to do APP because I it tells me that there's something I need to do today. But if I put a task that is due today, the badge appears right at the beginning of the day. So as soon as I wake up, there's a badge even if it's a task that is literally for the afternoon if it specifically for four pm now with Omni focus a, do you use badges and be is it's so that the badge is only appear at. The time a task is do or does it appear like all day regardless of the due time she let me just to use Basham you having this up as I look at this now it's telling me I five things left to do around and and there's six that's this evening. So it's not June now it's coming soon So I have yeah it's a bit more fun control and so your badge only says five and leaves off the sixth. Yeah I mean at some point soon, the sixth will kick in an a Pair I think I'm trying to look at this. You get so used to something I'll tell you what the okay. I I don't like about how many focus if I put in a task for at today I can say what time I want. But if I don't say time, it'll put in a am at some point I, think I'm going to set that as a devote, but there is always a default and their tongues when the time does not matter to me, the day does not like to be able to just have that. That's interesting because that is something in things you can put you know do on this day believe off the time, and then when you go to your to Dave Hewett at talks about it all. Very. Interesting. Yeah. Well, we talk maybe Oh more in depth in the future about our APPS. Check out links to all those absence show notes, and if you have a favorite task APP or to do have maybe we didn't mention it or you have strong feelings about it. We love to hear from you on twitter. You can tweet at William and myself our twitter handles are in the show notes. You can also comment on the post you can email us all those links are in the show notes we love to hear feedback also be on the lookout this Monday not only for A. New Episode of Honk insider, but we're actually going to have a special episode of the Apple Insider Podcast we actually have developer CEO and founder of Rogue Amoeba Polka fossas. We actually did an interview with him where he comments on some of the antitrust hearing information that came out and some of apple's APP store policies. Platforms is a great interview. Check it out this coming Monday that episode will be coming in the apple insider podcast feed. Also, let us know whatever you thought about the antitrust hearings about. Phone. Twelve event store for you. Maybe if you have an ember mug with to hear your thoughts on that. and. Also, if you haven't gotten a chance yet, we'd appreciate a five star rating in review in Apple podcasts that help us be discovered by more people looking for apple news tips and all that. So if you could give a five rating and review their, we'd appreciate that and don't forget to check out the other podcast on apple insider dot com home kid insider comes out every Monday angel hair and myself discuss home kit devices. The latest news reviews some of our. Home Projects, we've done with home kit. We even discussed a home kit laser tripwire on the latest episode one of our listeners put together a laser tripwire that is home kit compatible. So we also talked about home bridge on the last episode I talked about setting that up with appreciate. You check out that show you can search for homecare insider in your podcast of choice or go to the Lincoln show notes and subscribe there. Thanks for joining us. We'll catch next time.

Apple developer Tim Cook CEO Amazon Omni Group Omni Jeff Bezos United States Brent Simmons twitter America Webex Brinson Iowa Steve Jobs Matt
Mac OS Ken: 05.07.2019

Mac OS Ken

14:00 min | 1 year ago

Mac OS Ken: 05.07.2019

"Yeah. This is MAC OS, Ken. Apples on sort of a rolling buying spree. Tim cook visits with Berkshire Hathaway and channeling Warren Buffett's inner child it is Tuesday. The seventh of may twenty nineteen. I'm Ken Ray. And this is news from MAC OS Ken brought to you by yours. Truly and sponsored by simply safe. Get a jump on protecting your home at S I M P L, simply safe dot com slash MAC. OS? Can this show is also sponsored by squarespace your place. Online. Can I just say how much I love my squarespace site. They don't sponsor me to say. I love it. They sponsor me. So I'll tell you about the great features. They have like the beautiful templates that you can easily customize their dragging drop editing tools and they're built in search engine optimization. And they're amazing analytics and their help. Selling things. And so many great features. I guess you could say all of that is why a love my squarespace site. Really though. I love it. Because it's pretty it. Does what I needed to do. And when I needed to change I can change it in mere moments. Squarespace gives me control of my place online. Go to squarespace dot com slash MAC. OS Ken for a free trial. And when you're ready to launch your site. Use the offer code MAC OS can save ten percent off your first purchase of a website, or domain. That's offer code MAC. OS Ken at squarespace dot com slash MAC. OS Ken for ten percent off your first purchase of a website or domain and the big thanks to squarespace for sponsoring this week show. By the time. This show is over apple will have bought another company. Okay. Not really. But the grouper Tino company is acquiring at a surprising rate. CNBC had a chance to chat with apple CEO. Tim cook over the weekend. According to cook apple is currently buying a company every few weeks, primarily looking for talent an electoral property, quoting the report cook said that after investing in initiatives, like it's new one billion dollar campus in Austin, Texas. The company turns its attention and spending two other goals, if we have money leftover we looked to see what else we can do cook said, we acquire everything that we need the confed and has a strategic purpose to it. And so we acquire a company on average every two three weeks. You know, if they have money leftover. Cooks apples picked up between twenty and twenty five companies in the last six months or so. Money leftover is kind of an insensitive and insulting concept, but it isn't great named for a band. It was at this past weekend. Berkshire Hathaway shareholders meeting that CNBC caught up with cook. And both had more to offer. Apple insider highlights another CNBC piece that had Tim cook saying something I kinda thought we knew apple is less attack company. These days than it is a consumer company apple insider has cook indicating that Berkshire Hathaway's investment in apple is proof of that. According to report, Warren Buffett has been very clear, he didn't invest in technology companies and companies he didn't understand cook told CNBC he's been totally clear with that. And so he obviously views apple as a consumer company, we believe that technology should be in the background, not the foreground and the technology should empower people to do things and help them do things. They couldn't do. Otherwise, cook continued where in the tech industry, but we work at that intersection of technology. And the liberal arts and the humanities. And so we make products for people. And so consumers are the center of what we do. Buffets favorable opinion of apple seemed like recognition of it's continuing Evelyn cooked mused, we run the company for the long term. And so the fact that we've got the ultimate term investor in the stock. Is incredible. One other interesting bit of apple and buffet information. Another piece from apple and cider had cooked telling CNBC that Apple's interest in and willingness to buy back shares came from the oracle of Omaha having crossed one hundred billion dollars in cash. Cook seems to indicate that he wasn't sure how to handle the horde having never met buffet. Cook said when I don't have experience with something. I make a list of the people that I think are the smartest people that I can contact to get advice. Warren was on the top of the list. Of course buffet took the call as cook remembers that he was very clear to me. He said let me just cut through it. If you believe that your stock is undervalued, you should buy your stock. I thought that was just the simplest way to look at it. Not the first time. An apple CEO heard such advice both cook and buffet say apple co-founder, Steve Jobs with told the same thing years. Earlier jobs rejected the advice while cook eventually took it. If you're serious to apple watch is broken right now, you might actually kinda be in lock, according to macrumors until further notice repairs thirty eight millimeter aluminum apple watch series, too models will be fulfilled with a quindlin series three models due to a temporary shortage of unspecified parts. According to an internal documents shared with apple stores and apple authorized service providers today. Good news. Maybe. The piece goes on to say, the internal document obtained by macrumors reminds technicians that series three models require an iphone compatible with watch OS four or later. Apple instructs technicians to notify phone five an iphone five c customers of their option to upgrade their iphone to resolve this incompatibility. That is really going the long way around to drive up by phone sales. Isn't it? I'm kidding. I know that's not what they're doing. Well, I don't know that. But I assume it. What do apple and Microsoft have in common? They both want you to put down your phones. And of course, that's easier for Microsoft. What would they're not making phones at this point? Too soon. Actually, it's not all about phones seen that says, Mr. softies my analytics software, and it's office three sixty five service will soon encourage people to focus on their digital wellbeing. That sounds a bit like apple screen time. The Cording to the peace new features built into the company's office three sixty five business productivity service for windows, PC's Macs and mobile devices tracks how people use their computers. And then displays the information on a dashboard. The peace says that will include showing users how many times they focus on task. And how long they focus on the task. It also cheer them on that they successfully disconnected after work. It'll even let people set goals for how often they have quiet days. According to the company, the features will be available in the next few months, according to Microsoft that should give you plenty of time to get your boss used to the idea that you should spend more time disconnected. More news in a moment. But first word from SimpliSafe twenty four seven home security with no contracts and no catches setting up. My simply safe was kind of a marvel you think wires and screws and workers and stopped. But this is the twenty first century. The bay station is stylish and intuitive entry sensors or seriously peel and stick and the keypad walks you through the finer points of installation, simply safe connects to your WI fi for automatic software updates and faster communication while it's battery backups and cellular connect tippety mean even in a worst case scenario, your safety is being monitored. Safety simplicity. Kind of in the name. Try simply safe with free shipping and free returns. You'll get a sixty day risk-free trial to order now in have your home protected within a week. Go to SimpliSafe dot com slash mecca. West can get started today. That's SimpliSafe dot com slash mecca. West can be sure to go there. So they know you heard about it here s I am p l I simply safe dot com slash MAC. OS can. One of the things that disappointed me about Angela errands relatively short stints at apple is that we didn't hear much from her now that she's gone. We apparently can macrumors has a piece on an interview Apple's former head of retail gave to the Lincoln podcast. Hello Monday in it. She talks about how she ended up at apple her early days in retail her early days at apple and the three things she took from her time there. I've only read the excerpts for MAC rumors. I've not heard the interview yet myself, but I am looking forward to it. Hello monday. From lengthen the errands interview is available now in items or wherever you get podcasts. And finally today, I don't know about you. But I just can't get enough virtually delivering virtual newspapers. Actually, I can. But I'm barely certain that's by design from apple insider headline that you'd never guess in a million years apple partners with Warren Buffett on new newspaper toss IOS game. Don't worry. Neither of us has gone insane. Well, if we have it has nothing to do with what you just heard quoting apple and cider apple has teamed up with investor Warren Buffett to produce a new iphone game dubbed Warren Buffett's paper wizard that pays homage to buffets history of starting out as an actual paper. Boy. Like one who delivered papers not one made of. Yeah. It's pretty much. What it sounds like you deliver newspapers, I know Maha, Nebraska, then in Cupertino, California, the Cupertino leg of the game actually takes you inside the rings of the spaceship at apple park is as close as most of us will ever get a lot of people likening the game to the Atari, arcade. Classic paper boy though for game play mechanics to bit more like angry birds you pull back and release trying to land the paper and the target. I said my ability to get enough of the game was probably by design. That's because there are only two levels the two that I mentioned I have no doubt that apple could make an addictive game. But how do you do that? While you're CEO sitting down with every interviewer. He can find saying I don't want you using the product a lot. No ads knowing purchases and no cost other than having to have an IOS device. Warren Buffett's paper wizard is available now in the app store. Meko west Ken brought to you by me and sponsored by squarespace. Get ten percent off your first purchase of a website or domain with coupon code Moco, west Ken that squarespace dot com slash MAC. OS can this show? Also sponsored by simply safe. Get a jump on protecting your home at S I M P L, simply safe dot com slash MAC OS Cam advertising handled by backbeat media online that backbeat media dot com. You can reach me a couple of ways in photo at MAC OS, Ken dot com or call seven one six seventy zero four zero eight zero. We will talk again tomorrow until then that is news from MAC OS, Ken. I'm Ken Ray. Chow?

apple Apple Tim cook Warren Buffett Squarespace Ken Ray CNBC Berkshire Hathaway CEO apple park Microsoft macrumors Ken CNBC Austin
Politically Invasive Text Messages

Pro Rata

09:58 min | 2 years ago

Politically Invasive Text Messages

"Welcome to the pro rata podcast. A podcast takes ten minutes to get you smarter on the collision of tech business and politics filling in for Dan Premark. I'm Kim heart on today's show, the growing gender gap ahead of the midterms and apple CEO, Tim cook doubles down on the dark side of technology. But first we'll talk about how political campaigns across the country are increasingly using text messages to reach voters. Sure. Campaigns are still putting big bucks into ads on TV and social media, but they found that flooding voter cell phones with personalized text. Messages is a pretty effective way of engaging with them. That's because most of us use text messages on a daily basis. And since they're sent directly to our mobile phones, which we nearly always have with us, they're really hard for us to avoid and backed ninety percent of text messages are read within five minutes, and people are more likely to click a link sent in a text message than in an Email. But a lot of voters are pretty annoyed that they're being inundated with political text messages that they didn't sign up for many have wondered, how is this even legal? In fact, political campaigns are operating in a gray area of the laws that restrict robocalls and robo Tech's to mobile phones. How. Campaign staff and volunteers are sending these text messages manually one text message at a time to individual voters. So since they aren't using auto dialer equipment, they can skirt the robocall rules. As a result. Text messaging has become the breakout tool. This election cycle and with the mid terms less than two weeks away voters in states with tight races are getting dozens of these text messages a day in fifteen seconds. We'll go deeper on this with Doreen christianson a columnist with the south Florida sun sentinel. But first, this axios gives you the news and analysis. You need to get smarter faster on the most important topics in our unique smart brevity format. We cover topics from politics to science and media to tech subscribe to get smarter faster at sign-up dot axios dot com. And now back to the program to podcasts. We're now joined by during Christmas then from the sun sentinel and south Florida, where boaters or being inundated with text messages from political candidates on both sides. So you've written a lot about how political candidates are using text messaging tools to engage with Oaters how our everyday voters reacting to this. I imagined some feel that it's pretty invasive. Yeah. You know, many of the voters that I talked to. We've reported this story last week and my colleague and either political reporter, Schuyler Swisher, and we talked to a lot of voters who are super annoyed by this because these unsolicited messages are buzzing their phones. They come in like, hi, this is so and so and like they know you and you have no idea who these people are, urging you to vote for amendments, urging you both for different political candidates. And basically there's super personal and a lot of voters feel they're very presumptuous. Unlike robocalls, sent by credit card companies or hotel chains were consumers actually have to opt in to receive these messages? Political. Innovations can send voters text messages, even if they didn't sign up to receive them. As you said, why is that? Basically they found a loophole in the telephone consumer Protection Act that was passed in nineteen Ninety-one by congress to protect consumers from unwanted nuisance. Emails and telephone calls anteks the FCC telephone calls in Texas one in the same. When I contacted the to find out if these were in fact legal because most people believe you have to have a double opt, did you sign up to a short code? And then it confirms yet. Then you start getting text alerts. The FCC declined to comment because there's a pending petition that's been filed by the pita alliance, which is a coalition of texting providers that are seeking clarification on the rule. I talked to a couple of t- CPA attorneys and it's really great area. So they're saying because these are what is known as p two p text messages, which is person to person text messaging. This is just people talking to each other. So even though they're coming from a total. Stranger they may be legal. So since they aren't using auto dialer equipment or software and they're actually coming from a real person that means that they can get around those other restrictions. Correct. But they are using some technology. They're using apps and computer programs to input the numbers and do different things. So there's spending and blasting out thousands of messages which some experts I talked to in the industry say that violates the spirit of the law because you know, you're blasting out thousands of text messages and that seems very Sammy, but they claim they're doing it to jump start conversations with boaters to raise funds and answer questions to get people to come to political rallies, and they actually talked to the voter. So if you get a message like, hi, this is Sally, we're having a rally on Saturday for the governor. We're hoping you can come. You can actually say, oh, hey, Sally, where is the rally? And they will respond and they're saying, that's what's differentiates these between messages that are sent for commercial purposes. So in this alone. Action cycle, Florida has a couple of races that the country is watching very closely. And that's one reason why Florida voters are seeing a flood of these text messages maybe more so than other states. Couple of those races that are being watched the race for the governor's mansion, as well as tightly contested Senate seat polls. Have the candidates running pretty close neck and neck. What do you think is going to make the difference in those races and does it all come down to voter turnout at this point? Well, obviously, you know, get out the vote is a big thing in the midterm election here here in Broward County, which is decidedly democratic. We also had the parkland tragedy that's caused a flood of activism and get out the vote and a lot of the young people from March for our lives, then something and trying to get people out to vote. They went on a big bus tour this year, too many say, and actually these political text messages are really the breakout mode of communications, as we said in our story of the two thousand eighteen election's. So this thing music in many states and actually it was I, she's by Bernie. Sanders. So he's the one that started using these text messages in the two thousand sixteen presidential election, but it's really a cheap and affective way to reach voters because you can't unseen a text message that pops up on your cell phone. People see the messages. It may annoy them, but they go to the polls and they probably will remember that name. So how do people opt out of getting these test messages? If they're really just sick of getting them, it's very simple. Four letters s. t. o. p. type it in all capitals. And hip said, some of the experts I talked to were saying, don't use a period. Don't use an exclamation point. Don't send a sentence like, why are you putting the stop is the main mode to get them to quit. These text messages are being sent in kind of a gray area of the law. And there is a petition that's been filed with the FCC to clarify what the standing is within that law. Is there any indication that the FCC or other authorities will try to rain this practice in? Or is it something that's here to stay from the other experts I talked to said like this is really the wild west right now. I kind of anything goes the SEC obviously has the petition. There's been other petitions filed by voter, dot org and the Republican National Committee. They're all seeking clarification on this rule because while auto dialers and the technology that the law mentioned specifically isn't being used. Again, experts is so saying it does violate the spirit of the law and there are stiff penalties TCP a says, if you've violate this, you can receive damages of up to five hundred dollars for every single call or text message that has made in violation of a law. One of the TCP lorries I spoke to said, there is no cap on the amount of damages here, so the area's very ripe for class action. This is the number to lawsuits and federal court. So there lawyers making a lot of money on for this. If you send a thousand messages that's a thousand times five hundred. You can imagine why they're concerned that they may be on the outside of the law here, and they want clarification during Christmas. Thank you so much for joining us today. My final two coming up next axios chief technology correspondent Dana free shares breaking news and analysis on the most consequential companies and players in tech from the valley to subscribe to get smarter faster at sign up dot, axios dot com. And now back to the podcasts. Now it's time for my final two. I, the twenty eighteen midterms had the largest voting gender gap on record with Democrats. Overwhelmingly winning women's support, much attention has been paid to the record number of women candidates running for office this cycle, a majority of the women running for congress or running. Democrats, there's no doubt that women have felt more empowered to put their name on the ballot since the Trump administration took the White House. Thanks in part to the metoo movement, but predictions of a women's do NAMI and office are probably overblown about half of democratic women house candidates are running his challengers so they likely don't have the name recognition or fundraising operation of incumbents the bottom line. Even if many of the women running for office lose in next month's election, women are speaking up and getting involved. Importantly, women candidates get the attention of women voters that has the potential to mobilize an incredibly powerful voting bloc in two thousand twenty. Finally, apple CEO. Tim cook says, text. Dark side is real in a speech in Brussels, cook called for comprehensive privacy regulations in the US that among other things would require companies to anonymous consumer date. And let consumers delete data collected about them. Of course, this puts apple at odds with fellow tech giants, Google and Facebook, which make healthy profits off the collection of personal data. What's next? How seriously lawmakers, look at privacy legislation depends on the outcome of the midterms. Democrats have signals that they'd make privacy policy a priority if they managed to win the house in November. Even if that happens, though, future rules aren't likely to live up to coax expectations and timing is Paramount's lawmakers. No, they're on the clock. California passed a very strong privacy law that goes into effect in two thousand twenty and less. It's preempted by new federal legislation, and we're done my thanks to producers Adam Garcia and Tim shoulders as Dan would say, have a great national food day. I'll be back tomorrow with another Peralta podcast.

Tim cook apple south Florida Dan Premark FCC robo Tech CEO FCC Florida Brussels Kim heart US Senate Broward County
291: Algorithms, How Do They Work?, With Nilay Patel

The Talk Show

2:21:22 hr | Last month

291: Algorithms, How Do They Work?, With Nilay Patel

"Back, twenty. Years ago when I worked to. Bourbon. Software. Bare Bone. The BBS people they had an email client called male Smith which was amazing. It was back when plain text email is still holding on by thread to thing But. I think I'm not a fan of April's jokes period but there is an April fool's Easter egg. If the date was April one, it would make an electric shock sound when email when you got an email. and. There was a preference that only appeared on that day that it was like delivered twenty thousand kilovolt shock on new male or something like that, and it was like dealing with the support email for that was. So it was the best and worst of working there because the people who got the joke which was most people loved dead right and ones you thought the right and then the people who didn't understand that it was April fools were. So I was like I, the rich Segal, the guy was like rich I don't know how would you love this joke but the people who? Are. So angry. Yeah, it's. I know that you've talked a lot about like the apple pay the contactless payment sounds. Like you're being punished, paying a store in. Every time Oh my God, that's the worst I still say the worst sound is I've ever and I think they've mostly fixed it although maybe it's just the fact that it's been. So long I've paid off. In a retail store that I don't remember but there's a certain brand of card that you you. They make you contactless. That's the thing. It's like the one where you have to put your chip if to put it in, leave it in until they say take it out. But when they want you to take it out, it sounds like you're escaping from prison it's like. They don't make as as bad a sound when you leave with the security tags still on your clothes. Yeah I mean the only places I go like everybody I go to the grocery store. I go to home, depot, and the Home Depot by asses very mad at me all the time for giving them my money. I I'm trying to think if I've paid did pay by credit card, the other day I got takeout place that didn't do apple pay. I think only been since March I think I have only paid by credit card. Where I had to hand the credit card to somebody twice since March? Really just a combination of how few times I go out and how many places where I do go grocery stores take apple pay and I just. WE'RE IN UPSTATE NEW YORK escape the city from the back and the liquor store here like there's like a handful of people that I see the liquor store here they have in ipad payment system, but it doesn't do contact less. It's like some other weird thing and they've developed this other process by which they spray your credit card with hand sanitizer before handing it back to you and I'm always like. Aren't you spending more on a hand sanitizer then whatever square would charge you like? I don't want to have this conversation I'm just. SEEMS UPSIDE DOWN So. Right here. Let me just knock this out of the way right away and just get I sponsor done lineker. Oh, I love. That is I host daring fireball they are amazing. Cloud. Hosting anything have eleven, data centers worldwide and I mean it they scale from like if you just want to set up a tiny little account for you and your kids to play minecraft and pay like five bucks a month on their Nanno plan, which is awesome. They add that. It's awesome. If you have like Marco Arment host the whole overcast network on Leno he's got like twenty servers. Doing all the crawling for all that stuff. It's scales from tiny little hobby type thing to like Oh yeah I spin up twenty vm's when I needed and it goes up and it goes down as demand goes all of that stuff Leonard has you covered eleven Dana set data centers worldwide, which is important if latency matters or for regulatory stuff, which is actually probably the larger theme of the show. You need to have your data in a certain country. It's really just amazing. They also have a new thing. It's called object storage storage. It's an S. three compatible storage system really just amazing stuff. It is a great company everything's SST. Just fantastic stuff they even are hiring. So you can go to Lynda Dot com slash careers if you're a SYS admin or otherwise some sort of technical erred who might even be vaguely interested in working for a fantastic company like Leno go there out. But the best thing they have a twenty dollar credit use Promo Code Talk Show Twenty. Get Twenty dollars credit that gets you four months. On their five dollar a month plan in the five dollars a month plan is incredibly useful and the URL to go to check it out as Leno Dot com slash the talk show. So that's Leno Dot com slash talk show to check them out and remember the Code Talk Show Twenty, two zero, and you will get twenty dollars a credit just for signing up from the show. So anyway the big reason I wanted to have you on I mean number one year my pal I like talking to you and it's been a while but you know it is a very interesting week to talk with someone who knows what the hell they're talking about with legal stuff because the house antitrust subcommittee of the Judicial Committee had the four CEO's of apple facebook Amazon and Google I just ate google I don't say bet. But. As of Google right. So it's not wrong. It just call it Google I don't know that anybody even mentioned the word alphabet during the whole hearing an, and we could do a whole rant about what a weird thing the whole alphabet thing has been. I mean and nobody can mention it like you know everybody's quarterly results came out this week and I actually took specific noted this week nobody not one company reporting on their results doesn't mention right in the first sentence that alphabet results and that alphabet explaining alphabet is actually google. I don't know what they think they're accomplishing with this. I think it definitely got fuzzier once soon became the CEO of both and I think we I think it's a fair bet that just over time it's GonNa pulled tighter, right? But Yeah I think before it was to give Larry and surrogate a place to play without having to worry about programmatic ad exchanges which honestly like if I was in their position, you worry about the programmatic acts but it should be I think, and here's my guess and I could be totally wrong. But my guess is that what they should have done is make alphabet a subsidiary of Google. Declare its independence let Larry and Sir j have. It do what you want, but Google is the name of the parent company. Google is a company that reports results owns g mail and youtube and Google search, and all of the An android and all of the things that we all think about only thing google but that because Larry and Sergio, the founders that didn't seem right to spin there's off in the subsidiary. So they made the parent company, their playground and made the real company the subsidiary. Optics thing. It's not I don't even think it's illegal thing I. It's just sort of a well, you guys are the founders so it doesn't seem right to stick in a subsidiary. Yeah I. I have a lot of sympathy for. Soon. Dr In particular because you know like Jeff bezos is getting yelled out it's his company. He made it. He made all the decisions, right? It's Like It's Mark Zuckerberg's company sooner is like the newest of them all in many homes right he he was I mean he's obviously a powerful CEO. He should be held to account I. think that's appropriate. But when they're asking about the doubleclick acquisition, it's like, yeah, he was he was just guy rain chrome. He's just like. Persona and is like personality met the moment. Well, but it was just funny to me like the performance we saw from basis where he just like repeatedly had no idea Amazon works like doesn't land the way that sooner could Kinda pull it off. Yeah I. DO think that I would like to sort of divide this up and talk about instead of bouncing back and forth like the committee did while they talked from company to company had sort of go company by company but at the higher level, it is interesting. Going into it I thought it was a bad idea to have all four in one hearing coming out of it and I watched the whole five and a half hours of it I. I'm Kinda. Glad they did it that way I do wish that we weren't in the covid thing and that they could have all been there. But I think that Webex held up fairly well and that didn't see my latency was a problem i. think it would have been a little bit smoother. Cinematic cinematic observer if they were there, but I kind of liked the doll over there. But four is an interesting number because you can draw one of those steve jobs style grids you know a quadrant. And there's different ways to group them together like it. You know I think we'll get into this in detail, but but Google and facebook are clearly group together as being the attention of the Republicans on the committee because they're so hyper focused on. W-. The Promotion Censoring Blocking whatever you WANNA, call it of what they deem to be conservative content and yeah Google and facebook are together on that. But on the other hand cinder and Tim Cook are together on the. They're the CEO's but they're not the founders right and and there was a definite like I don't you had I think an outside observer could have watched the the thing and picked up the fact that as Berg were the founders, right? There was a certain. Comfort that they have that cook and. and. Not. Only the founders they are the absolute God emperors of the ownership structures that company right? So even if they blew it. No one can fire them. Yeah. They don't really answer to anybody right that's gotta be a level of comfort just in life right like. Billionaire no one can fire me like you gotTa feel good about right and I don't think Tim Cook is really as somebody who is not a founder and Nowhere near a controlling share of apple stock I, mean. What is not worth as and how much stock? Yes. But it's you know it's a drop in the bucket he has no. Ownership. Control, but he's clearly not in any risk of what he could have possibly done at the hearing to put his job at stake but. He seemed like the most irritated to be there. Definitely I think that was an undercurrent of it. I don't think he wants to be anywhere near facebook or Google problems and. Amazon apple as we'll get into, they have a pretty cozy relationship but. I just don't think he. I I think you you know this as well as anyone apple really thinks it lives its values and values come from Cook, and He doesn't think he's doing the things. The other companies are routinely being Houston. Yeah. I think so too at the very highest level I think that Did I think the information even had that as a report? I don't think you had to have unnamed sources to pick up on the fact though that Tim Cook didn't think the apple should be that group. but basically, you know there was this to win this hearing I started coming about and cook what cooking apple were the last to respond and agree that they would appear without any subpoena. All four appeared volunteer quote unquote voluntarily. And why was cooked the last? Was it because apple's always the last and that they don't the one thing apple doesn't do regardless if it's Congressional hearings or anything else is they don't talk about their plans in advance you know like they they they spoke the least about their winner employees GonNa come back to the office. You know type thing with Kovic they just they just don't talk about it. You know whereas twitter made like a big. Hey we're going to make work from home permanent. You know and it was sort of a an opportunity to to make story. Apple just doesn't do stuff like that but I do I think in this case, it wasn't just that they were the last respond because they're always the last I think that the there is some truth to the fact that cook was resistant because he truly didn't think they belong they should be there and his demeanor I think definitely betrayed that. Not betrayed betrayed sounds like he's hiding it but I think that that's how he acted and. I, Know The New York Times tallied up the number of questions, each rast, and the the other three somewhere between sixty and sixty five questions and cook got like thirty two. So he had half as many questions. I mean I even joked on twitter I forget what my jokes were but I mean he had time to go out and I cut the grass park. Between questions and he wouldn't have been missed. He. There's like a you've mentioned Webex like there's a lot of sort of like background color to this hearing and how it came together and whether they were all going to be together or face separate hours because I, was you know loaded at one point. Basis initially said, no, like you're GonNa have to subpoena me now fight the subpoena. So they the format of the hearing as he said, it's quote unquote voluntarily like you don't. You say no to Congress just subpoena you might as well say, yes right and get what you cannot have it. All right. So the format of the hearing was them altogether because they didn't want individual sessions they certainly didn't want to be compared and contrasted which was something that we heard a lot about like who wants you have individual sessions the ordering at that session is. Very political. Who goes first she goes last who comes off the worst. Six hours long who's just waiting around all day none of these CEO's WanNa wait for each other like there is some ego player. And then you said Tim had time to cut the grass. When actually failed for? Jeff bezos. Yeah. I heard that yeah in so. That he was on some sort of incredible delay like thirty or forty second delay for the first ninety minutes hearing Oh really. That's what I took a break. So. That's he didn't get any questions at the top if you notice. Because his his connection was failing in some way I thought that was I mean that's like, of course, they had computer problems. It would it would have been. We would have been missing some element in this, but it was six hours or so nuts all those moments kept flying by and nobody gets a reaction. Yeah. Right Sensenbrenner yelling mark Richardson happened in twitter is like just objectively hilarious but it happened five minutes later moved onto the next thing we didn't get to like sit there and laugh at it. I've come around sensenbrenner is the guy cracked a joke about it I mean he just looks comical i. mean he's He's is let's face it. He's old. He really looks like a M Walsh, the character actor and I'll I'll put a link in the show notes when you see him and you see 'em at Walsh, you're like, I don't even know who else could play him. If they made a movie, he looks like the old guy in the big Lebowski sort of to you know the the other Lebowski I guess I forget. You know I mean the boss Yeah. His his hairs disheveled taiw-. Wasn't wasn't all the way up to the top. His glasses are not just a little crooked or way crooked. If he saw if you're the bartender and he saunters up to the Bar, you've got to make spot check like, Hey, maybe this guy's cut off already you know. He just he look and actually take credit for it because he's from Wisconsin he's one. He's one of mine and we're very sorry. This first question is about why Don? Gut. Twelve twelve hour time out on twitter the acid. DEROGA- versions commercials had to say I. I. Don't know what to say to you. That's what it was not a and these moments just sort of kept happening because every member only five minutes. lightning-fast insanity kept occurring but. I I hear you there's a lot of different ways to cut it. I think the. The Chairman Cecil Cellini Democrats got out of this hearing exactly. The thing they wanted to get out of this hearing Right they put deserve the hearing and there's the performance right in this six hours of chaos. Then there's the one point, three million documents that collected in this year long investigation. And then there's the documents they've released into the congressional record got to show in. Actually all the CEO's were I can't quite see that email. Sure I sure I believe you have. Show those documents to CEO's and say you did it right? Like you said, this email Jeff bezos. So you're buying ring not because he thought the tech was good because he thought they were the market leader. You sent this email mark Zuckerberg saying you're buying instagram neutrons competitor and they got to release all those documents and that's the second wave of stories coming out of this. Yeah. I don't the Republicans like live in an alternate reality they perform their own strategy that was successful inside of that reality I think that reality is insane. That strategy is annoying has little to do with the facts on the ground, but they were they were putting on a different show for a different audience but I think the Democrats are very focused on. We've done an investigation we are investigators and we're GonNa ask you about the things done in the things you've done and things. We see we see you doing it just the format hearing clipped along so fast that never, but never became a narrative. I think the way I put it on twitter and in hindsight I I think it's it's one of those thoughts that truly can be encapsulated in the length of a tweet that the Democrats to a t we're focused entirely on antitrust issues both political and legal with no partisan slant to their questioning in terms of a left right part of partisans to no longer really just implies that but let's just say left right partisan slant whereas the Republicans almost entirely were focused on left right partisan issues with no questions or. Anything. Related to antitrust law politics. It was really a bizarre divergence and what I mean by this with the Democrats is like when you think about like a movie like think about like iron man two or three or whichever was Tony Stark's testify I think it was to testify in Garry shandling the. Senator and there's you know it's a trope. The fake Congressional hearing in a movie. That's not about politics. Right? It's not like we're going to show. We're GONNA make all the president's men are you know something where it's historically accurate? There's sort of it the way you write it is. Congress people and you don't write them as Republicans or Democrats because you don't want it. It's not the point of the movies he don't want to you don't. You don't want to distract the audience with this right like as Garry shandling 's character Republican or a Democrat well, he's probably a Republican but. I don't know. Here's pretty right. HAPPY WITH PRIVATIZE MILITARY CONTRACTORS RIGHT SO. But. In general they don't then the Democrats in this hearing kind of came across like that like this is what you grow up thinking Congress people on an antitrust judiciary committee are like and the Republicans were so clearly. Conservative. Republicans that it it's hard to think of single question. Anyone asked where it wasn't clear like you didn't have to know if you just tuned in and didn't know what party stupid was in is that any pronounce his name you you'd immediately know from his question I go he's a Republican because all he's asking about is bizarre. Fringe conspiracy theories about conservatives it was very strange. There were there. I don't recall specifically six hours I introduced me for remembering that did not exactly when it was two days ago and I still feel like my has been flushed. It's a lot but there were towards the end. There was a sequence where the Conservatives did ask very detailed questions about Google's ad power and its acquisitions of AD technology and how it operates besides the market I. think that is as related to the claims platform bias is anything like. They all have different kinds of anti-itch problems with a theme holding the investigation together for the last year is great marketplaces and you have unfair advantages in your marketplaces and we need to know those needs can be made more fair. Google's marketplace is not the videos on youtube or even the search results. It's the AD technology. It's their ad stack where they're the first or second position in the market at every layer of the ad sack and they obviously use it right so if you're a conservative and you're looking at. You know ads sense ads on the federalist or whatever conspiracy you're gonNA leave. You're like, well, why? Why do they get to tell the federal? So to do it's because they can pull ads off or they can control the federal shifts and that is that's great I mean it's there's at least a connection whereas when you're screaming at mark, Zuckerberg about. You know down ranking conservative stuff. All of the data says Fox, News as the most popular publisher like night you're seeing the different reality altogether. I do think that there is a in a certain way though, and this is where I'm curious to hear what you think at world while we're still talking about this at the macro level to use Tim Cook's term for zooming out Of the whole thing I'm curious what you think the Democrats think they got out of this I think the one thing that was interesting about the Republican slant and and it's something that I'm glad I actually sat and watched the five and a half hour thing I really am because I don't think that reading it I think reading it I would have gotten the Take that they were the Republicans were. Purely. Kooky. And I think it's very hard to write an honest. Objective. Article about it where if the article is really just just you know seven hundred word summary of the article that you wouldn't come away thinking these guys are just cracks crackpots but you watch it and there is something to it where you kind of do know exactly what they wanted to get out of this and what they wanted is they want facebook and Google not to suppress the news sources and stuff that they like the videos and stuff. That's what they want. Now whether that's good politics and good interpretation of the law is beside the point it was very clear that that's what they want. whereas what exactly do Democrats want from any of these companies? To the point that that's what the Conservatives want. Yes I think that's probably what they want, but they're already getting it I know. That's the that's the insane part. That's what makes that is very clearly already been effective with facebook. Youtube is not. Youtube is not like a S J W safe-space, right? It's like full of conservative video makers and creators like. They're already getting it. It's not happening the way it's happening. I think what they really want is you know Jim Jordan gotTa yell at Mark Zuckerberg and that's a little video clip and then that night he was on Tucker Carlson saying I yell at Mark Zuckerberg. And like that is a self contained information ecosystem in in some ways, it's effective. It resulted in the presidency of the United States and in some ways it's Deeply disturbing in. threat. To democracy at large. And you can. Obviously I feel one way about it, but there are other ways to think about it. With the Democrats wanted. Things got what he wanted. That was a coordinated. Questioning sequence from them, right all of those members. If you look behind. Cellini up on the podium there right behind him was a woman named Lena Khan who is like the star of this show is a law student. She read a larvae paper called Amazon's antitrust paradox which basically said. Has Charted a through line through our existing antitrust standards to achieve exactly kind of dominance that is supposed to prevent. A lawsuit. This paper is like a sensation she as. Sort of that community she's a superstar they're older antitrust experts who like they've come up with a derisive nickname for her theory of law. They called hipster antitrust. This is a real thing that's happening and she's up there behind Cellini the in the video. People don't know she is, but you should know she is as a law student she kicked off. I remember that I, remember that I absolute. Now that you say that I remember that it was a paper by a law student I, remember that what's her name again Lena Con. She's been on the verge house before going to try to get her again, but she's great and. She's very smart every you can read this paper it's totally understandable. So the Democrats and Lena in the chief majority councils, Kinda mislaid bond, they put together a question pattern they put together the fact pattern they're the ones who scoured the documents. So the ones who created the narrative, what they were trying to show is these companies big good for them. They're great American companies we appreciate it great for me good business. Then they used their scale to identify their competitors. Steal data from this competitors in various ways. Clone Copier, crush, those competitors. And then they are often. Guilty of abusing their own marketplaces to prefer their products right or to keep out competitors their products in various ways, and that is bad for the economy bad for business bad for small business what have you, and if you go back and just sort of look at the sweep of the questions, the Democrats asked the kept making that point over and over again by facebook you ran a novel the VPN you didn't it to steal data about your competitors she could it was an early. Warning you're emailing each other saying this is an Early Warning System Tim Cook. Here's some emails from the APP store. Here's David Hammer, Hanson saying you're crushing his business because he wants to sell goods. Also, all these companies airbnb class pass whatever in the pandemic they're going virtual and you're still in demanding thirty percent like here all these emails that we've produced from apple where Steve Jobs is saying the and I know you're GonNa Laugh 'cause it's books and they didn't win it books but. No here but here, all these emails are Steve. Jobs saying we will be the only bookstore on the phone. We will not allow other merchants on the phone. Here the emails where they affirmatively said, you will not buy books in the kindle APP. And we're just going to keep showing them to you and asking you. You did it right in and that was the pattern they were in in what got me was that every CEO it was like I don't. My Office can have to get back to yeah right like that doesn't seem right. I'll fix Jeff Bezos was like I'll fix it personally. and. The ant it's like your email. So you did it. These are your decisions. He should not be stunned. There were holding you account for your decisions and I think that's Again do they produce a coherent six? Our narrative that anybody was able to piece together they did not it was chaos but that if you look sort of an isolation at what they were trying to do, that was very much their goal I I'm enough of a political. I was GONNA say Junkie. But I guess if I was a junkie Ad Watch more of the non tech hearings live I just write read the reading and Watch the highlights and coverage but I know that this like five minute format you know like the committee's here there's the majority party the minority party it flips you know when Congress flips but the way the hearings go is Someone from the Republican someone from the Democrats Republican Democrat Republican Democrat everything in five minute chunks and it's not just related to this committee. This is just how Congress- Congressional hearings work nowadays but that's not like one of these things that has like one hundred years of. History to it. That's just what they've done. This format stinks I mean, this is a fundamentally flawed I. IT fails in every way it fails just in terms of, is it cohesive and it fails in terms of. Either party the one in minority or majority getting anything done and I don't even think it's good for the witnesses I think in the case of a witness who truly done wrong. The format allows them to run out the clock and you often hear them with Warren is fantastic questioner and is so astute about that time and you know will cut off like I think Jamie diamonds she was just like forget it. You're not running out the clock on me. Cellini said stop good. Question Yeah Yeah, just. Answer the question. It's like what are the ways they're trained is if you spend thirty seconds praising the question, then you've only got you got thirty seconds left and just do it every time, and then you just burn up a bunch of clock. It's it's just a terrible format and I get the basic idea of it that you can't just it does have to have a limit. Otherwise I mean the damn thing went on for five and a half hours as it was but this format, this is not right I don't know what the difference should be, but it it certainly has to change and and the other thing that's so clear is so many of the Congress people are such so bad it using their five minutes. Yeah well, so you know the other format as alternates between them in longer chunks, people get to do their individual the Democrats we get ten minutes. And then we've seen that format again, this is a smaller it's not full judiciary committee to smaller subcommittee they've added for a year. This is their moment and they all wanted to shop right and so like the politicking of how it works, there's politics inside the committee. Jim Jordan was there Jim Jordan is not on the subcommittee just bullied his way on because you see. Larger share commit like there's like a level of partisan warfare combined with the Egos of the companies that produced exactly this result like a math equation. Jim Jordan is the biggest idiot I've ever seen. Yet, he's obviously has the tremendous appetite aptitude for bullying his way within his own party because just before you and I recorded today, my wife sent me a thing that he's there talking to you today and asking him. Questions about whether. The federal government should prohibit protesting is I if you tell them, they can't play baseball. Why can't the federal government tell people not to protests and fau she like didn't know how to answer. He's like, I, I don't even know how to doctor and this makes sense right? He's like I'm telling people on a personal level. To do things that are risky I'm really not in a position to tell the judge what the federal government is allowed to do in terms of First Amendment rights and he's I yeah. But you said we could play baseball. And I was Hispanic. How is this man? He's like the forrest gump of the Republican Party he's like everywhere. But. That's why I mean. He's loud. He's you know he speaks very passionately and clearly he makes his point like. Yeah I mean there's a reason that in Congress is full of grand standards and he's a great granddaughter is I don't. I don't think the Republican Party is like a functional governing system but. You can see what they're doing. It's very clear. You can just look at it and see oh. This is our strategy is to be loud generate viral video of them, Mark Zuckerberg Jim Jordan good that they put him on the put him on the panel yeah I would say one of the highlights had to be when What's her name Mary j? Scanlon. Pennsylvania Yeah Pennsylvania Democrat followed up from Jordan, and said like to direct the committee's attention to antitrust issues and not fringe conspiracy theories and without addressing and he went nuts, and of course, he's the Anti anti-massacre of course, of course. You know. The day after Herman Cain died. He's he's there and has to be told to put his mask back on. And then they showed it I don't know which I don't know if all the feeds were the same I was watching the New York Times feed I just assumed they patched into the same feed he. St Really struggled to put a mask on very clear dating Jim. Jordan does not wear a mask like it's a I don't haven't we all those of us who wear masks avenue like it's like tying your shoes. Now, you don't really think about it like. Mask on let's go I'm just saying it went ever. There were so many moments of pure insanity but because they happen in five increments are like wait. Yeah. I I need to remember that that happened because it was it was crazy. And I was by far one of them Yeah. That was definitely one of them the guy the guy asked him about his STU. Baskin. About his campaign finance emails emails. Amazing. Let me take another break here and thank another sponsor and we'll get into detail sort of a company by company type breakdown WanNa, tell you about mint mobile mint mobile. If you're using one of the big wireless providers, you can save a tremendous amount of money by switching mint mobile provides the same premium network coverage you're used to but at a fraction of the cost because everything you do is online they don't have like a big retail presence around the country anything like that everything is. Online. Well, guess what if you're looking to switch providers now doing it all online and getting it all through the mail is exactly what you need. That's what they're created. The company to do they save on retail locations they pass those overhead savings on to you and they don't. They don't have unlimited plans guess what unlimited every single provider that offers it they the fact that they don't have to put the word unlimited in quotes is criminal and ought to be hauled before the Judiciary Committee. Date sell it in very sane increments three eight, twenty gigabytes, increments of four G.. L. T. E. Data. It's great if you need more, you just buy more increments that you pay for you know what you're getting and it's just like any any phone provider you can keep your number when you switch. So ditch your old one, you can get a new plan for just fifteen bucks a month. And that's it. The fifteen bucks is actually fifteen bucks and I just ship it. Right to your door for free go to MINT MOBILE DOT com slash talk show mint mobile dot com slash talk show cut your wireless bill to fifteen bucks a month or certainly way way less than you're paying one of the big providers and again that you are L. is mint mobile dot com slash talk show. I would love I would, in fact, love to see like verizon at and T. and T. mobile the CEO's before the same committee. I would love to and I would love to see all three of them together like like the Big Tobacco group I really would I it's like I got a couple of emails from people who watch this they're all the same thing like why haven't they done this exact same thing with the phone carriers and it's like, yeah, I don't know. Oh. It's because of carrier Spin I. mean they are so entrenched in the lobbying machine of December eighteen t in particular. You know it's funny we. Diverge has like a policy desks I always. It's we're big consumer tech website like why do I usually come on your show talk about iphone cameras but over the years we've built a policy team a straight up we have three reporters they write about Paul sale the all they care about politics they talked to Congress, they're doing it. Why do we have that? Why did that start because of the phone carriers because of net neutrality because the lack of competition broadband access? Was So bad that we pass laws about it and as I got taken down there about. They've already the phone carriers have that moment a lot. But in this administration, this FCC doesn't want them to it doesn't want them to compete as near as I can tell I. think if you know Biden wins and there's another Charlie moment you are going to see ISP's in front of Congress as it tries to craft. Legislation. But yeah, there's no you're looking for a place in tech. There's not enough competition. It's the phone here spy easily by far. Yeah I you know and speaking of the Verge Policy Desk. Honestly it's like I'm watching the hearing and verge kept getting cited a over a couple of times and I'm like, go verge I know those guys. And I'm like, I gotta get Neil I on this show like but it seriously congrats and I really do think it's well deserved praise that the verge is established as a great. For Journalism on these policy issues you know that in and and it was so great. One of the things that I loved was that when they introduced off from the Virgil wasn't I diverge, which is some site that you you know and explain to you what if they would if they had to mention me right? If dementia daring fireball, they'd have to explain the verge just tossed out there as a legit source the way that they tossed out reports from you know like The New York Times, Washington Post or something like that. It's like yeah, of course, this stuff it comes from the verge which is just like A Premier de facto standard source for news on Policies Policy Issues. Thanks man. Yeah. I was texting John earlier and I said, this is the moment that I realized I was like diverged next year it'll be ten years old and I still think is a baby that isn't the. Whatever. We have we have biggest at the New York, times seven hundred people in its products team that is literally just writing APPs in the website for many times. Ten Times more people than the rich has We have big competitors and I think of us as an upstart in this particular moment where we've just been pounding away policy issues for a long time now. It made me realize like, Oh, we've been doing it for a while and like the the particular staffers committee like they've been reading the verge on their way up and that to me. I say that responsibility very seriously. We have to be good at it like I don't think. Again when I usually talk to you on the show I'm usually here talk phone reviews and I think one of the things we are learning is that your experience as a consumer is somebody just likes technology and like spying gadgets and phones cares are the next thing you're? Are Now much more mediated by the business issues and by the policy issues and their interaction. Then by the thing, you just want to buy in the market and. Closing that loop for like the regular consumer buying Afon is challenging but I think we just take the responsibility of we have to do that more often like why didn't you get Hbo Max on the Roku it's not because they don't know how to write a Roku up. because. There's like titanic business interests involved between gigantic companies that are not really looking out for your best interest and that's a big story. It's one. We're just GONNA stay focused on. Yeah. I well, congrats and you know. I. I just thought it was very cool for me is somebody unaffiliated but. You, know fan of the site. I was a yeah. Criticisms of made us better over the years Sean you played a part well. I you know I mean it's just obvious i. mean you know I mean it but it's I linked to the verge extremely frequently and it's you know when in doubt I if there's multiple sources for a story, I want just wanted to link to the article. The verge is one of those ones where it's like I just default to because I know it's it's good stuff and anybody who's listening to me probably knows like just just you don't have to go and count you don't have to run it right script or something like that. Just think about it in the back of your head, you know that I linked to the verge pretty frequently. Yeah I mean I think that's one of the things I was thinking about through this hearing and again I appreciate that. But There's a there's a long sorta sections hearing were Nadler talked Zakayev destroying journalism in pits to video and all that and do not have great answers asser the this whole thing started because of publishers falling apart because that's where Sicily began this inquiry over here. And it just occurred to me as washing this hearing. That number of forces that can hold these companies to account. That exists just whatever kinds of things they are his actually dwindled allot right and so a journal the we used to have their lots of tech publications. They had lots of thoughts about what tech companies were doing, what Microsoft was doing. There were forty five Mac print magazines at one point, right? Like there was just this huge array of. Publications in journalists doing the work, and then there was also congress and you'll get signal into the marketplace of consumers from journalists who could evaluate stuff and come back to it, and then you would have regulatory action from Congress and that number of. People in the media who can hold the company's account or are able to or a comfortable doing it or aren't dependent on the big companies in some way, which is something that is happening to every. Every media company is dependent on the platforms. Yeah, it was like watching like Oh congress can still do it. Like, their business isn't under threat like they're not running out of members of Congress and you see these four and it's like. When was the last time Jeff bezos wasn't allowed to finish whatever fucking sentence. Tim Cook is exclusively finished every sentence he started since he became the. Right and the only person who before that was Steve Jobs. In Congress is just like not that they don't have to. They're not beholden to these companies and I think that's that dynamic of. A How about just the fact that it was, it was about forty eight minutes late. Yeah. Just. Like couldn't get right I ain't GonNa Wait I. Don't think Tim Cook as waited forty eight seconds tim I mean that is the difference. One of the small differences between Tim Cook and Steve Jobs is again there's big differences to but a small difference is that. Is Clearly, very punctual and ever since he took over CEO Apple's keynote if they say keynote is going to start at ten Pacific you you know it starting at ten Oh Pacific like it it it is a I. Don't know that he's ever had a keynote that started more than thirty seconds late and jobs is you know usually around you know not too late but I don't know that he ever had one that wasn't at least three or four minutes late sometimes five. Success there are some developer who was going to do a demo five minutes before the thing and jobs like your APP sucks here changing. Every time. Like? Steve it's it's ten. So yeah. Yeah. Don't worry you know and. And it wasn't weird it wasn't like. You go to see the rolling stones in. You know all of a sudden they make you wait the half an hour before they come out and you're not wasn't like. GET GASSED UP. It wasn't like that, but you know Cook Punctual I, Dunno, I thought it was probably was just somebody turned to get Webex work. I don't think it was a power move Gaga as part but yeah, they had to wait they got interrupted they got cut off. I don't know who he was interesting to see. It was just interesting to see that. Yeah that dynamic because. trendless. We rarely in that dynamic with right. It's it is very true and you know and I think that was bipartisan I. Guess the other thing I would say is that the other interesting political dynamics before we get into the specifics was the fact that. I think it was mostly Republicans because they're into minority and they know that they could. You know because there are no minority. You don't really have a lot of power in especially in the house Thanking Sicily for the bipartisan nature of the whole increase. And I thought that's very interesting. It's very, very unique in modern US federal politics. Right everything is partisan and are very little bipartisan praise for anything that gets done and it's because there are was directed at the company's not at the. The committee members on the other side of the aisle. Yeah I think that's right and I think that's a really good job. If you go if you WANNA see an even better example that. It's every everything. Pre pandemic is like one time period for me. I can't tell you exactly when it wasn't more but. They held a field hearing that into in Congress they did it in Colorado, the university. And it was you know the subcommittees. So just a small group in that's where the of Sonos that's where the CEO of pop sockets. That's where David Hammer Hanson. That's where they had their first testify in front of the hearing and that hearing because it was not in the circus of DC because it was about hearing from companies who had. been wronged that hearing was like when you're talking about a movie what Congress's like in a movie that hearing was like that it was very sane, very rational as bipartisan and that tone has carried through even up to the grandstanding of of this week. Who Do you want to start with? I feel like in your show, we got to start apple. Yeah. Let's get it out of the way. I do think over my my take is that the apple stance going in? We don't belong here I think everything cook did spoke to that I on dithering you know a ban asking for letter grades I gave Tim Cook a gentleman see. Performance and and for those who don't Ida explained on dithering but the gentlemen see is a term like George Bush was famous for achieving gentlemen sees the ideas that it it. You know you go to Harvard in your family goes to Harvard you don't really have to do anything good. You don't have to do anything really and you'll just pass. Yeah. Just just show up and you get a C-. You know just a here's your diploma. Now you're Harvard graduate You know he didn't try to do anything like I'm mark giving him a see because tried to get an A. and didn't want he sat in the back of the class and never raised his hand and just sorta wanted to get out of there and achieve that. I to some extent. I think that's correct I think again here the story is not whether Tim Cook got up on the trouble right? The hearing the story is there's a pilot documents. That the committee discovered that stretched back to two thousand ten that show a very clear pattern of apple using the APP store. To get leverage over competitors picking small, there's a pilot docu emails. That's actually my favorite kind of category of emails and all the things that they revealed. There's just email email after email from developers mailing, Tim cold saying this sucks for me. Tim, Cook forwarding it onto his team, right? and. It's funny because Tim Cook team is Phil Schiller incredible. O'Grady right like. Guys like the guys we know in like thoughts. Right, like they know these are choices, they're making I, think one of in particular with apple and Google to some extent Amazon definitely not with facebook really. But Apple Google present themselves very friendly companies is very consumer driven. Companies is very valuable companies I, think. To, a large extent I. Buy it. Right they are those things. We see it all the time. But. They are also very ruthless businesses. They're not successful because they're bad business, right? The these aren't accidents. They are ruthless businesses that care about how much money they're making that care about values return to Cheryl. There is a care about all of it just because we don't see to the events, it's happening and this investigations revealed with apple is that they are definitely just as ruthless as the other companies without a doubt they talk about it. That way Steve Jobs has emailing saying we're not gonNA let. Amazon, sell books in the store Phil. Schiller is like this ad from Amazon showing somebody reading a book in an iphone and then switching seamlessly reading on a kindle. On an android phone that was hard to watch. That's like the thing Phil sent to Steve in two thousand ten. It's hard to watch somebody using our phone. Then another phone for the same APP, we don't want that anymore. That is that is not a thing that they would express an event or. That is that is ice cold I. think it's Tim was up there. But the case that the committee is going to make is you're using your marketplace in unfair ways and we have to write a regulation that the curbs that ability some out. This Schiller Story I swear I'll put Lincoln the show notes verge had a good story just about that thread And I think a fair encapsulation is that Schiller brought it to their attention because Schiller watches compete competitor's ads haven had links to youtube videos of things which I copied and pasted are still on Youtube both ads are still there but the gist of it is argument is and this is twenty ten so it's early days but it those go years went so fast it's crazy like I I just brought this up again where I forget for how many years but twenty ten was still in the middle of it it was at least I think through twenty thirteen where apple each year. Not only was each new iphone, the best selling iphone ever each new year's iphone sold more iphones than all previous years iphones combined, which is an insane growth rate light like the IPHONE for. Now only was the best selling iphone apple ever made it sold more than the iphone four, three, gs three G. and original iphone all put together and. Twenty. Ten is only three years into the iphone existing. But yet it changed so much where Schiller's argument was when we first let. kindles happened to the store of the idea was most of the kindle books people have relied on kindle devices and it they. They could also read them on their phone and if they bought in again, this is how the APP store has changed dramatically at that time, you could buy new kindle books in. By the way I absolutely forgot that there was I had to I honestly forgot that that was possible I that just so long ago and was such a brief blip. It just didn't last long but the the and chillers argument in the email is that you know that was the idea the thinking of allowing this was most of the books people bought were bought from kindles. But now there are some we've sold so many more iphones in pod touched. That was this is how Schiller pluralist paralyzed it which. Is Always interesting to me because I know he cares iphones and ipod touch then kindles exists combined that there's you know we've got more devices than they do now and you know this so that that'll dynamic doesn't change anymore and it doesn't seem right to pitch. This is something that you can buy on offense on an iphone and then go switch to an android phone and use it there i. don't think that's me trying to make drama out of it. That's a fair summary of the email chain. Yeah I think that's right and I think what we don't see is that they made a decision right like as consumers is watches the company is people like these people we know we go we see them we see them in briefings they never revealed to us that they made a monumental policy change about Amazon's e book business on email thread because Phil. Schiller saw youtube video. Yeah. Then there's a quote from Eddie Cue in what in the maybe the same chain but something like that and Eddie Cue is talking about this and he's like this is a big deal that's GonNa to you know he descends flat out an email. This is a huge decision that's going to change the course of the APP store. And then I think jobs replies. This will this'll be bad for some things but we're only gonNA have one bookstore in this. Yet. They didn't win it books lamb he did it but they were they were. They were able to shape the course of the market with that one decision and that was in two thousand ten when they were small. Now they're even bigger and now the decision shape even more parts of the digital service market. If they made a lot of money this earnings night. Now, what's the what was Tim Cook's proudest and to be fair listen to call him apologizing for Apple's monumental revenue? Yes. Yeah. No one wants to be a pandemic profiteer. I don't think that he's He's you know he's not rubbing his hands in Glee. All of money because we don't laptops in, they're all working from home But what what was the one he was waiting to brag about the hit their target for services revenue doubling six months ahead of their own targets. Why do they do that? Because they are getting really really good it pushing their services through the phone, the interface of the phone, and you can see that pattern beginning in two thousand ten with this decision and that's really what the committee like. That's what they wanted to show us. That was very much the point Tim Cook's performance I agree with you gentlemen see he didn't get in trouble didn't save the day. He just got through it, which was a very clearly what he wanted to do I in this other question that they are not to answer for I even think that they purposefully chose the blandest yet. Professional. Background for him I think they even de Saturated as camera was it was it was a very dispatch rated thing. Skin even look Pale I mean it just it just was like he wasn't there It was a very Quiet appearance I think that there's two specific things that he said and I'm not accusing him of committing perjury. but he was under oath and anybody said isn't true and so maybe you know some sense, it's perjury I don't know I. Don't know he's GonNa. Get in trouble for it but. He said that they treat. He reiterated that they treat all developers the same and I just don't see I, don't know why he would say it. So plainly like that when it clearly isn't true and I think a reasonable person, no matter where you fall on these issues would agree it just can't be true. How could they could apple possibly be expected to treat Amazon? The same as A. Joe Junior developer who's a one person eighteen year old who submitted an APP to the store you know like? You. See that the the it defies imagination and you see the evidence that they submitted where they were talking. One of the things that came out was You know how? How did they get Amazon prime video into the video apple TV eagles system. Well, now we now we know for sure we always suspected but now we know for sure it's because it's fifteen percent right from the start not thirty for a year and then fifteen. Yeah. So I, I was listening to that clip of dithering that you put up. As you were Ben put up a clip from dithering We are like they came bays and bazars defense a lot of things with this just how business works. Business. Legal. And that was a good argument I'm actually very. I think you can look at this deal between apple and Amazon from in multiple lenses and evaluate whether it was going to bed in multiple ways. So the deal broadly is. There were a lot of counterfeit weird Mac, apple products on Amazon. Apple didn't like that. Apple. Wanted Prime video in the store and didn't WanNA pay the rates. So they they cut a deal and I think that deal makes perfect sense like. And we'll got favorable treatment on Amazon. They got a custom order flow They got like when they get when you're done and it's like, would you like to buy some accessories? Apples accessories, or from their preferred providers the pages are cleaning the design of the pages. Nicer. She's like my favorite. What does apple want wants a cleaner order page. And then you know, Amazon, these terms on the store. The other any other developer? What that interaction and that's good this. Business rather than some of these if you are any other developer or any other seller on Amazon. That interaction shows you is unless you have monumental leverage your host. Unless you are literally determining how people buy iphones apple never cut you a deal. If you are not literally in control of the platform, Amazon's APPs run on for consumers you don't have leverage to get a better buying experience. That to me is it is good business. It makes perfect sense that they made that deal, but the deal was opaque end of the deal is. Conditioned on gigantic amounts of leverage, both sides means that it's probably unfair for everybody. Else's they just try to build their businesses to scale. Yeah I don't know where I don't know where you draw the regulatory line in their right but I see both sides of the argument, right? Unfair. But not necessarily unjust or that it should be any other way right? It's unfair that if I played one on one basketball with Lebron James that I'm GonNa get my ass kicked I got no chance not unless you have a popular video platform for his APP. In whistle probably lose well. Amazon's really talking about apple? Amazon side. Company keeps up over and over again in these hearings and his whole things pop sockets. Yes. Right. They make the down at the button. It goes in the back of your phone because all the two big. Pockets and. All of our pinky. Fingers. Overtime, the human race will evolve. Dress is the IPHONE primax. But pockets is like Hey Amazon. You're store is flooded with counterfeit you're destroying your business. We don't need leverage. We just need to be fair to us don't don't over rank competitors don't let counterfeits flood the store from. Other sellers who have no morals like don't recommend cheaper counterfeits when people search for POPs. I gets by name Amazon's response was we need to sign a two million dollar marketing deal. That that is that unfair it's absolutely on its face. It feels wrong, right? Is that illegal I think that's the question is committee they needed that on the record they needed to say this is happening. We have proof of evidence. Now we're GONNA try to write a rule that just tilts the scale back away from the power of the big platforms and I think the apple in on deal. Is it once again I completely agree that was good business it worked for both sides even worked out for consumers right? The consumers got more stuff. They got fewer counterfeits, Matt Products, wherever on the store. That if that's where you gotta be to just be treated fairly then something is wrong. Well, I think the other interesting thing with Amazon prime video in particular is so modern day apple. Let's you know I don't Know Post Twenty Thirteen Post Twenty, fourteen post post can't innovate my ass. You know there was the last blip of beleaguered apple was a brief period. Around twenty twelve to thirteen where there is a growing consensus in the business world not tech world that would you know we told you they couldn't do it without Steve Jobs. Here we are two years later Samsung's eating their lunch. They can't innovate. They're they're toast that was about seven years ago, and since then they have done very well, it's hard to identify. Chinks in her armor, right? They're they're they're pretty solid. One area where they've done the sputtered in a Lotta ways is. TV right that their apple TV in particular apple TV is getting. It's ass kicked by Roku and fire TV, and even crown cast. You know it's it. It is. It is not a very much like the Mac was back in the day right? It's not nonexistent. Like it's irrelevant but it is very small and their vision for how this should work is the TV APP but they need buy in from all of these other things and this is a position did. So here's apple recently right now not in a position of strength but in a position of we need help right and so part of the deal wasn't just that they would put a prime TV or Amazon prime video on the platform, which it wasn't even there at all but that they're going to participate in the the is to get it in the TV APP so that you can search for with Siri, and next up works with the stuff you know that it's part of this larger ecosystem. And so that part again. So what do you need to get a good deal from apple to get your first year at fifteen percent of thirty is you need to have a major? billion. Seven or eight billion dollars a year on original content video. Because that happens to be the one area where apple doesn't have a lot of attraction and needs needs you to buy into their system that is not a position a lot of people have. Yeah and the other way to look at that. Again, I don't know how to write the regulation I. Think That's very complicated but I think what everyone can feel like another way to look at that is look at what a little competition did. Right it's just a tiny amount of competition from Roku and fire. TV, like this market isn't flooded with other successful video platforms right? There's three of them. Right like that's it. Really an apple trying to win. So they have to do stuff that to try to make it better for consumers to innovate on the product, they have to make a more seamless experience they have to make their APP cross platform. So people can get their TV services. That's good for consumers. That's just a little bit of competition. Competitors like I got a Roku it's fine. I prefer Apple TV, but the ROKA was cheapen everywhere. Right. And so the competitors aren't. They're not even like direct their orthogonal. They have different business models, the pay different rates in different kinds of fights, but that little bit of action in the market produces results in a way that. I think we all look like APPs on the. Mac Right. We're just like this market is just dwindled to nothing because all of apples activity is focused on IOS and like we don't see that sort of competitive race to make a bunch of. A bunch of API better. So it can attract more developers window. That's all dead because all the activities developer somewhere else and you just see I think we all feel that the competitive landscape for a lot of tech has come down to which company do I like the best and I'll just pile on my shit from them and that's no fun and TV market shows the does it doesn't work that way. Right? So you bought an iphone you've got an itunes account you subscribe to TV plus because you maybe it's just because you got the bought the Iphone, you got it for free for a year. But YOU WANNA keep watching it. You're into it. Now when you go to buy a new TV, you don't have to buy one brand of TV and I get that Apple TV isn't actually on every TV you combined but they pretty much because they needed to compete went out to all the major ones including Samsung, who the you know they don't like. At a very personal level, they do not like and cut a deal you know. So if you buy Samsung Sony LG or the fourth one who I always forget. PHYSIO video you get again an covers a lot of the market that you can just buy a new TV and you get your apple TV. Stuff just works and you're not paying apple anything for that right it's just there and that's that is that is true competition and you're not tied into the one brand of TV that works with the where your TV watching goes. Yeah I. Also see it on swing music right every smart speaker they have to have spotify to succeed even though they're on music services but. Apple Music. Is like showing up on Amazon devices like your there's places particularly in media where you're just not locked in the same way, right? But almost there. What apple is going to get in trouble for is using its control store to create Lockin, and you just see it Kinda over and over and over again, and I think even with the earnings you see that services line you up. It's not always because apple services are better than anyone else's like it's actually very hard to name a service where it's so much better. That's one definitely pay for. Answer good. As a good way to put it and you know and how much of this you know I always bring it up. But I. IT didn't come up at all at the hearing but it's like I don't know they don't break it down. But how much of Apple's APP Store Revenue Comes from the candy crush play to win Games you know and? Thirty percent of that is in my opinion th. For some definition of dirty, it's dirty money. It is you know, and again in the same way, I brought this up I. Don't know if it was on dithering or my show I forget podcast Amnesia. But in the same way that Disney owns cruise ships and they're the only cruise ships, you can go on that don't have a casino on board. It's not because Disney doesn't like having making money in casinos definitely make money. It's that Disney has a brand that isn't really copacetic with casino gambling legal or otherwise legal or. Illegal it is. If. Apple had a cruise ship. It would not have a casino I. Don't think but the money they're making from candy crush et Cetera and so forth on. The APP store is no different than slot machines except slot machines occasionally actually pay you out real money. Yeah I mean I think the one category were the rates don't fall in the second year on the APP store is games. Yeah. Right. Because there's no subscription I don't think and also like there's no subscription but also like that's the cash garden. Yeah. They don't like to admit it, which is why I don't break it out but every sort of independent. Kind of study that we see from the APP is the world always indicates it's games right and it's you know so why? So here's here's an issue and and the thirty seventy split gets a lot of attention and I think too much attention I. think it's the US to use our system. No matter what the rate is right. So even if they said, okay, fine, we'll just cut it in half everything fifteen percent now everything it just fifteen percent I your for percent second year third year if it's a ten dollar game just to by fifteen percent fifteen percent fifteen, fifteen fifteen. Okay. That'd be great. Lots of developers would customers wouldn't know right because customers just pay and the wake at split is all between apple and developers content providers, content providers and developers would. Say. Thank you. That is better than thirty. I don't think it really gets to the core problem. The core problem is you must use our system. To have an APP store. and. The the hey scenario like the timing of Hayes debut is so unbelievably serendipitous because it's it perfectly points out the the anticompetitive problem with this, which is that hey, wasn't saying seventy thirty is not a good deal we want that better. Hey. was wasn't saying we wanted take credit cards in the APP on our own and charged people without using your system. Hey, was just saying we would just like to sign people up on our own outside the APP on our website we'll take care of all the promotion will have plenty of people on our waiting list. We don't need it. We just want to do that and then just have an APP you download for free and all you see when you download the APP is here's how you log in. That's all we want an apple said no, and that to me is the both legal and ethical I think it's a problem and I don't think that could justified it at all in front of the committee. Yeah with what was their their user experience answer was we don't want absent to anything when you right Right Well let them do something like what and put up a screen that says go to the Click Click. This link to sign up on the web like. You've created that exact problem. Well and this this is your excuse, but it is a, it's a situation of the apples rules have created. The APP doesn't do anything I keep coming back to and to me it is so clarifying because it's so clearly wrong is that among rules of complying with this is that the one of the rules is you can't explain the rules to your user. So netflix's has an APP that you download and doesn't do anything you download the APP and it says what your email, what's your password and that's it. That's the only other thing you can tap is like a privacy policy and Netflix. Thing, I don't even know if it's still there but it cracks me up to no end like a year ago I tapped it and it does still doesn't tell you what you have to do to sign up for Netflix because you're not allowed to but it does have a phone number which I did call and said Hey I would like to say I have an iphone the NETFLIX APP I don't how do I sign up and they say, Oh, you need to go on a computer go to Netflix DOT COM and sign up there, and then you can use the melon password you create on our website to sign into the APP And I said thank you and that was it So see I guess how many small companies have a telephone hotline that they can do to route around that but to me anything whether it's sports a game anything it. When you say one of the rules is you can't explain the rules that is that's just opium shit in my opinion like so you can't even say. Even the hot link I'm even I'm even saying that to me this would be good enough like if Netflix and everybody else trying to use that rule could just say create a new account and then they say you cannot create an account in this app you need to go to our website and create an account there, and then come back and sign into the APP and that's it. If they just say that if that's all they have to be able to say to, me would break the logjam of this and the defense of we wanna make things that we're proud of to our family and friends I. Don't see how you how you can defend this on the user experience in terms of how confusing it is if you don't know the background of this that you know like you and I. are talking about this whole podcast if you don't know the background of this, it is extremely confusing to think about, okay. I've never signed up for Netflix I. Don't know what it is. I'm older probably if I don't already have it I, go on my phone I download this APP and I opened it up and it already wants my email and password. I don't have an email and password. What are they talking about? Am I supposed to use my cloud password. What do I do that seriously how many people do you think? I cloud password into that field when they download netflix's if they don't already have an account probably lots. Doesn't work I don't know what to do. Why does it think I already have an email and password and every there's nothing on the screen that would explain this to you. It's a terrible user interface, experience it and to me it's unjustified able just let them say you have to go to our website and sign up there. You can't sign up in this. APP. In that happens to be a pretty good browser on the phone would allow to do that. You can create a pretty easy for. You don't even go to safari view inside your apple you just do it right? This is the first thing I was saying is. I. Think I'm very convinced that a review of phone now or any piece of. Consumer Electronics, you almost have to like know the policy. Yeah. You you have to know the business decision apple's APP. Store rules are just the law of the phone right there just like your state has a bunch of state laws and there's federal laws. Those are that's the same just like facebook's moderation guidelines for facebook are essentially the laws of smart small country right and I think the issue that we are having is yet we let this market grow up. This is a thing. The United States is pretty good at doing right the government just like stayed away from. We're GONNA see what happens maybe it's an all work itself out and now it's big enough and there are some players are big enough. Where there's no market force trying to make apple's better where they have to win because hey, is going to go to another store on the phone to get hyphen customers, right? Hey is going to build a web APP I. Mean. Do you cook at the hearing? He's like well, there's two ways to get. One is the. Dude like work for Steve Jobs and you're very charming but you're not that charming right like. Well, in the Steve Jobs Angle back in two thousand seven I think was very much a an and we know from some of the stuff that's come out that jobs was on the fence about whether they really should. But it was it just wasn't ready even if jobs had completely on board in June of two thousand seven with we should have you know API's for third party developers. It wasn't going to be ready with that I iphone when it first launched. and. So of course, they were going to tell you to make web APPs. Right the difference in twenty twenty is night and day it is. It's not similar at all to say you can make a web APP and one way apple could get through it like honestly if they made the web APP API's in platform competitive with extra if you could do progressive web apps, downloaded his bundles like did the whole thing that Google would love them to do and lots of. That I. think that'd be pretty good argument. You can come through our store and pay us the money. You get a little bit more access to the platform or just build a PWA. It's great. It's going to most users will never know the difference. Okay like maybe but right now they're in a place where to know developer is saying I'm GonNa build a web APP for the iphone and you're gonNA love it. Yeah. They're not doing that right so you're only locked to access iphone customers. We know are generally more wealthy who spend more money on the phone, all those things to access that customer base you have to go through apple's through apple store in Tim Cook also is like well, we compete furiously for Delta's IT can compete for Android, the compete for they can go to Windows thing the XBOX PSI it's like Dude. That is just such a I think. David Hammer Hanson was like I'm we're making hey, for the PS five that's what we're. GonNa do come on. And I think this is like this is where apple is. there. They were not in as much trouble as the other companies very obviously right they're not going to get broken up right like facebook staring down the barrel of getting broken up apple is going to look some regulations going to come out of this that says the rules of your store have to meet legal standards and here are the new standards and I think that will be good for this for the entire ecosystem. Yeah. I think that the other falsehood that cook a maybe more of a live emission, but it was in his. Prepared testimony was I mentioned it even in a footnote it was I didn't realize it. I should have at the time but I did my talk show with Johnson Fed I call him Fed Craig Fatigue on. This idea that that the software industry went from box retail software to APP, stores with no intermediaries. Incredible and and it wasn't just the I missed it. I, left it in my interview with jaws because I was too caught up. I. Mean I really mean when he said that I was like, why are we talking about block software? Where do I go with this? I was like I have too many other questions I'll go on and didn't really think about the I'm. Too concerned with why we bring a box software not thinking about why aren't we mentioning that you could you know the Max still has a thriving market that it's bigger than the MAC APP store for soft paid software that you download directly from developers in pay some other way. Apple itself used to have up in the apple menu up until there is a MAC APP store. You'd like the third item down. It was like about this Mac, about Mac os ten and MAC OS ten software and yeah third item down you'd go to page that apple ran at apple dot com, which was a great directory of like interesting APPs. The was no APP store. You would just click go through to there's you know the the rogue Amoeba site and download the new version of a rogue AMOEBA APP and pay rogue Amoeba their own way, and it was not thirty percent was not well there used to be some library for updating Mac APPs right and I would like actually choose APPs whatever category. That use this particular update library. Talking about. Early, two thousands maybe there are some. There are some thing that developers could buy into I deliver updates over the Internet. It was really good. In one of the ways to like split this out the APP store provides a lot of services to developers right it. You don't have to think about being payment processor united to think about delivering updates like you don't have to run your on services. In this is how apple justifies it thirty percent. Wouldn't get better for developers if there was a market of services that were competing for their dollars to do some of those functions and that's kind of what you have on the Mac Right? That's. Another layer of the stack. That's what you have for cloud services, Azure and aws and Google cloud. They want your money, they want your business at Microsoft. Every tech show that touches a developer in the audience Microsoft is there with azure dollar spending the money telling you put your APP on Azure? It's great. We love it iphone APPS on Azure perfect. Aws is doing the same thing they're competing heavily. There's no competition for some of the services. The APP store provides and I think you can see that on that side of the market to yeah well here I'll just you know disclaimer they literally are sponsoring this episode of the show. Of course they put Leno has their object storage API's which used the AWS API's and I know I'm not just saying it because they sponsored this episode that with API compatibility you can have an APP that was using aws and Switch to Leonard and really all you do is just change the the you know well, who wears the where the API end points and your code just keeps working and it also means that you could use both right. You could split your spend between one or the other, and your user will never know the difference because they're just buckets a storage and you don't get that and it will compete for right now compete on pricing to get because there's compatibility and interoperability right? One thing that I was probably around the other companies. But like as you think about the services, apple provides developers one thing I know the committee. For all its faults and all the castes hearing they're pretty good at understanding tech, right like much better than we've seen a congressional committee historically and they are aware of things like interoperability. They are aware the reason Amazon get dinged for aws they know azure and Google cloud exist in are fiercely competitive. So I think it's like this is where apple is going to get hit is definitely the store. All right. Let's move on to Amazon I thought also the her right. I thought. Amazon. Thought was had an interesting demeanor. I think he tried to answer questions as honestly as he could. He seemed very relaxed. I do feel that that issue of like, do I need to explain to you how business works like was? Like the most frustrated he got. But I think that. Amazon it. It's really disingenuous to me for them to hang their hat on and I don't think it's completely irrelevant that. Like Basil's likes to emphasize the the you know they still sell way less than Walmart even in the US that that online isn't its own market it's It's just a component of the broader retail world. It's still though it's and this year in particular for obvious reasons it's. It's really hard to hang your hat on that and they're the share of online resources. Retail sales that they have is astounding and the way that they treat. The third party re sellers is problematic in in a Lotta ways. Yeah, I mean, this is. Think bazars had the most questions. was raise those reductive with the most questions I'm but almost all the ones visit us about the store about marketplace about third party sellers in particular they kept hammering him on whether Amazon uses data about what it sellers are doing, what's reforming the store to make its own products. And I you're right like it's great that Walmart sells more stuff also sells diesel fuel, right? Like they're just a bigger company and more physical markets tied to physical locations. Amazon, isn't that? To some extent with whole foods yes. But they're not they haven't achieved that broad range of scale the thing that I. In particular. Amazon, compared to other kinds of stores you walk into a Walmart or target. You're in control of your experience you get to decide what section of the store you're in. There are some gamesmanship which products are placed at which level on the shelves all that stuff, but you're kind of looking around, you get to see all the products. It in some amount of parody with Amazon go in and you type battery packs in Amazon decides what to show you right in. There's a lot of you can pay them or they can down rank you. There's no transparency there they decide which supplier gets to that. You know that one click a buy button. Gaming for the buy button is a huge deal right and all these places were Amazon gets to exert control over the consumer behavior are places where defeats its competitors and the committee was just very focused on that. When you see me very famously, there's a laptop Stanley silver curve laptop stand in that company invented that thing it was most popular one and then like overnight Amazon Clinton aide yeah. Dot Com drunk. Oh, there's a trunk organizer that I know I think the times to story where where there was a trunk org we and I know a lot of people are like merely hey I could use a trunk organizer. Kamai. Car Trunk is a mess. But there was a car trunk organizer that shot up the sales charts and then Amazon you know all of a sudden started selling Amazon basics one in their sales when boot. Yeah, look every big store makes its own house brands get it, but you're not in that demand response environment that the Amazon website in the Amazon Amazon. APP Are Those Patterson's breakdown right the house brands have always been a thing. And retail software in a box was that thing but the analogies really really breakdown you know the the house brands in a physical store like Walmart or a physical supermarket are very different thing than Amazon Tau sprints. Yeah I mean if you go into Walmart and you have to fight through a thicket of Weirdo brands you've never heard of to get to the brand name. You want you're gonNA leave and go to a store that treats you better but Amazon is dominant. So it doesn't feel that competition and then on top of it on the other side of the market. You know the name brands often actually manufacture the house brands he gets impose conditions on. If you want tied in your store. And Gamble makes tied tied wonder detergent store. The big company owns tied gets to say, well, we want this place on the shelf in your house brand can't have good packaging. It has to be generic packaging right and that's a constant fight where there's at least the illusion of equal leverage on both sides nobody gets out from Amazon I. Think Again, where's the committee just going to hit Amazon with a regulation? It's going to be how? Run this marketplace what are the rules? How do how do you have small suppliers? Small businesses feel like they're in an environment where treated fairly even if it's not your policy if it's the law that requires the truth and fairly in their Amazon just does not have a great defense and when I say like Lena calm sitting up there I mean that was her moment. She wrote the paper set to sell off about Amazon in particular. Doing. Predatory pricing and kill diapers com and then buying it because they didn't want a competitor in the market and there's one thing that's coming out of this. It will be targeted regulation at Amazon Yeah I think that I think pesos very genuine and as a longtime Amazon customer I just brought his. I. Searched my email I. Think I've been Amazon customers since nineteen ninety-seven and maybe earlier I don't know. But because I maybe I might have lost access to the old college email where it might have had books I purchased before they are customer, they do want happy customers and. They used to have a unbelievable like in the early days of buying books when it was still just like what Amazon was thought of as a bookstore and it's like, yeah. But what if I get a book and want to send it back and they were like, Oh, we'll send it back to you. Know it was like returns were easier than going to a store because you have to leave your house you just like say you click a button say I want to send this book back and then they say well here we'll send a guy to pick it up. There you go. Here's your money back They are very customer focused and the counterfeit issues where I learned something about Amazon. Where I've known and I've been on the case that, hey, the Amazon has a real counterfeit problem were there. There's not not knockoffs in ripoffs but actual counterfeits, which is a a level beyond right just copying look of a product but not claiming to be the product they have real counterfeits and it's like, why? Why don't they tightness up? This is a real problem and then the pop socket issue really brought it forward where it's like it's not just like a low priority. It's like they were like, yeah we'll clean this up. You gotta spend two million dollars. On an ad by and it's like, yeah is that that was like a real red flag and bezos response to this was basically, hey, why we don't like counterfeits we're trying to big team. We're trying to stop it and you know it doesn't do good for us because we want people to be happy and counterfeits don't make people. Happy. So of course we're trying to stop it and that was his answer and I think he meant it but this is where the evidence really helps because there's a lot of proof that this is not a top priority for Amazon. Yeah I think. Basis I think you're right his demeanor was appropriate he. He was forgiving of the situation and that he was trying to answer the question that. There is a long. Audio clip they pay they played of. A textbook owner textile business owner, and she was like Amazon destroy my business and business was like I. Love to get hold of officer problem. But it's like dude like. It's not if you don't know if you're saying up here again and again and again and your answers didn't know that was happening I'm so sorry I'll fix it myself. Like either you're not a very good CEO. which I think is a hard road for base to go down right or you're being willfully ignorant of the exact culture and business. That you've created. And I think here the committee just isn't going to buy the basis doesn't High Amazon Works who is GonNa buy that His sort of approach of I'll look into it. That's not how I wanted to work. It was good and it it kept temperature down but I think in terms of being a convincing argument when the committee issues its report. They're going to be like either Jeff bezos. Amazon. Works which is hard to believe or he's doing it on purpose lied to us. As a side note before we leave Bezos Amazon I, thought that forgive me I forget her first name but John Paul. II Paul permanent she she represents Seattle that's his representative right and she went at him pretty hard in a very informed constructive way and again it's might be my personal bias shining shining through. This gets to the basic idea. That fundamentally. The Democrats are there to do what they think is right and the Republicans are there to do what's good for their their side of there and I thought that was it was a shining example in the fact that she's the representative of Amazon and that she went at him as hard as she would have if she were representing I don't know what's the furthest you can get from Amazon Alaska Southern Florida You'd never guess that she was the referee other than maybe there was like a cursory acknowledgement that she's the representative of Amazon's district Based on her questioning and and the you know the way she went. Adam, you would never guess that she was his. Representative of that district that the and she was fantastic and she was great the day before talking to bar. So she's the breakout star of this hearing presenting jibe. Mechanic Kelly. One of our reporters are preview. She actually interviewed Dr Paul and she was very clear. She's like my role here is an investigator we have receipts we're GONNA show him more see what they say about them and I it's no accident that they program the Amazon questions for her and. That was the moment that they wanted to create for and I think she she's not part. Yeah. very fair. Very well informed I mean like deeply informed she came away better informed about Amazon's business practices than Jeff Bezos. Did I mean? Really I mean yeah by far. But So I don't know what do you think is GonNa come I see some regulatory action coming out of this. On Amazon and I think specifically with the third party resellers and it is a weird. This is the thing where there is no analogy to the real brick and mortar world. There's there's never been anything like Amazon in brick and more world don't even know how there could be like you can't go into a Walmart and buy something from another store. You're always buying from Amazon from Walmart you you could buy anything and everything in most walmarts are very large stores. You buy everything from dog food to lawnmowers to you know. TV's but you go to the same register and you're paying Walmart like the idea that I mean I. Guess you check out the Amazon but you're buying from another store and it's you know a lot of these issues are come down to that and as a user, you just don't know unless you read the actual literal is not an exaggeration small print that tells you who you're buying from right? Yeah Amazon is very different you at the very beginning you're saying you can slice these companies in different ways. In one view, Apple Amazon have the exact same problem they run stores stores are dominant. Maybe they're using their stores in fairways. In one view, Amazon and facebook have the same problem. Why did Amazon by ring not because they thought it was great because they just wanted to own that chunk of the market and it was actually really great emails the evidence where they're debating whether to buy ring and they're like, well, what if this is just another nest that sucked for them and I think that's very funny. 'cause like that's what they should be asking themselves. But I I think we're really breaks down his Amazon, sell physical goods, and so all of the ways that we think about platform moderation about section to thirty, right all the stuff that comes up with other platforms. Those are all related to speech and advertising stuff Amazon's platform is about like physical products to a large extent, and so you've gotTa Taylor regulation that hits both kinds of marketplaces with the doesn't trip over itself because eventually someone's got to put a an item in a box and ship it out of the warehouse, and so I think this is where some of the algorithm transparency stuff comes in. This is where Amazon favorites on products and other example giant Paul brought up. was when Kovic hit ring doorbells were deemed as essential products Amazon ship on time right but armored Arlo doorbells doorbells not. In Jeff as look that was probably mistake. Like. Yeah, but it was of a steak that their subsidiary was the one. You know it's like facebook famously every single time facebook does data dump words in a number and you can set your Goddamn calendar by thirty days from now they're going to issue a correction and the numbers going to come out is going to be worse than what was. Their mistakes inevitably always are on the side of undercutting a problem always, and it's the same thing Oh. We made a mistake in the one. The one who got approved for essential goods was are wholly owned subsidiary the previously that we may not have. Should have been allowed to buy the first place. I just think when you see the regulation, the regulation that's GonNa hit is very much. How do we? How do what are the rules from marketplace's online marketplaces? What are the rules that relate to favoring your own products? What are the rules that relate to how you treat who has leveraged? How do you? How do we get more leverage for the pop sockets in the world through the law? 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If You keep everything in your first fix that stitch fix dot com slash talk show for twenty five percent off when you keep everything in your fix. My thanks to them for sponsoring the show. Let's go onto. Google. And then say facebook for last. Google is the hardest one. Do you want to save them or do you want to know it's it's where to start right I. didn't think I didn't think Sundar Pichai did very well to be honest I. think he seemed a bit lost and and I don't think he was prepared for some of the questions that he should have been prepared for. Yeah, I, mean I I've I've talked to senior bunch I. Agree with that in general I also think that is just his personality he is a professor. and. So if you ask me yes no question you never ever get. Yes. No answer. Right you you get A. Step back. Computers work by Shuffling electrons in the states. Like that's where his brain goes. And this is not the format for his personality where I did think it played do is benefit was all the insane bias questions like they couldn't get the viral moment out of him because he just not him just can't you can't bait them into it but I don't think that his sort of professorial approach to things. Let him cleanly answer the questions I. Totally agree with you there. So I think I think that one that could have been a layup for him was a stupid. Question about his campaign emails getting sent to spam. And his he was alleging that it was a form of conservative bias. That he ran for the State House in Florida five six years ago, and he didn't seem to have problem with his fundraising emails going to spam for g mail users, and now he's in Congress and they are and his dad tried to sign up for his own fundraising e mails and even his went to spam. Why is that? Why are you biased against conservatives and I he seemed so surprised by this question and the premise of it that he Yet I feel like he could have easily answered in said you know here's how spam filtering works and it's you know it's it's machine learning that's based on what actual people deem as unwanted emails and I can assure you that if fundraising emails are being flagged as spam more than they used to, it's not about whether they're Republicans or Democrats. It's simply because a large number of users are identifying them as unwanted emails and regardless of who they're coming from something like. Your door will John like no I mean he runs to this man knows how platform moderation controversies go I know you just gave a good faith answer China. His job was to be like, I have no idea what you're talking about. Like Like the person who is in charge of Youtube, is not confused about the nature of platform operation. That you saw that with duck to over and over again he's like I don't know. Who Algorithms do they work right like. That's. That is like where they're at. They can't be like, sorry dude, like the vast majority of people fly your messages that spam. So the machine decided to flag it for everyone. because. That's the answer. Sorry right like wants to give you money. He can't. That's a that's a whole fight he doesn't want to be in. Fact that he can't win because it's not a good faith fight where I think when I say Google is the most complicated one. Yep they do run youtube. That's a big deal. Yup. That search results page is just the focus of every company that has ever felt wronged by the Internet is Dougal right? Because searchers page doesn't do what they wanted to do. They run ANDROID. Antitrust. Issues all over the world of the ANDROID and on top of it, they own the entire advertising economy of the open web. So. Where did it begin? Right? Right and there's already there's the DOJ investigation, their state agencies investigating we're expecting some sort of case we brought from one of them soon. So, you these questions are all over the place because you could just spend your entire time. All five hours could have been spent on the top of the search results page You just put it all there. You can spend all five hours on injured spend five hours and Youtube. They try to do them all and I think that's why. US just buffeted by all of the controversy that surrounds Koogle. It's it is surprising. How much of human computer interaction especially for things where you don't already have a thing right like I want to check my email I know how to get to my email app it's right there. Right I. Want to send a text to my wife and how to do that. But for anything that I don't already have an APP and maybe it's not an APP but does say APPs. What do you do? You go to browser field in type natural language query what search engine is answering that ninety five percent is Google maybe more I. I mean no matter what you use no matter. You're using the iphone or an android phone or a computer or tablet It's you know that search field that is human computer interaction to a large degree right and yeah, it's at the top of the search results could be of whole five-hour hearing. Always, struck me apple never built a search engine I mean in some ways, you can say the series of search engine. Sure but. They didn't realize it. They're. Like. That was such a key part of computing. You know like what the line is we own and control every part of the stack or whatever Tim. Search is like the biggest one when you start to use a computer in the whole industry is basically seated to Google. Yes. There's duck. Oh yes. Being limbs on but none of the big companies are like we should fix this problem. I wish I could throw money at it till we win I've never really understood it. So that's I'm glad you brought that up I I have the somewhere my notes and missed it. So on the intersection of apple and Google in this quadrant. Search is fascinating right I get this on an almost daily basis I get asked on either on twitter often on email. Why does an apple by duck duck go? They get they would get nothing from that and I was very curious whether this come up into hearing if they would ask either of the two CEO's how much does Google Pay Apple? For Default placement in, Safari. Search. Engine. And that's a complicated question, but it is a lot of. That question. How much do you pay his uncomplicated? Why is Google the? Search engine and why do they pay for it is complicated but it's a lot of money and nobody other than a very small handful of people at both companies seemingly knows the answer. There's just a lot of speculation, but it doesn't get revealed neither companies filings. It is apparently I think Goldman. Sachs. Exit at like two billion a year. And I think Goldman has probably I would go with that number is the best we know twenty billion dollars a year, and that gets filed under services. So a big chunk of apples services revenue isn't even related to the APP store. It isn't related to any service that apple provides her develops it is Google paying apple so that on the iphone when you type in the search field, it goes to Google by default now it is also true that Google is the best search engine I love duck duck go and use it as my default, but I will admit that. I when I use duck duck, go I sometimes get results that make me go to google to do the same search, and if I use Google by default is very seldom, I would have to go to duct go. Yeah. It is the bad way, but Google and apple deal is structured is. Structured in a way that when you if you ask them directly, how much school pay to be the default the answer is nothing. because that is technically the answer. But they are but like the way the deal operates is that they they pay the money and then there's default but like the technical structure, the deal is such that both companies get to say we don't nothing which I think is always very interesting, right? Like you're you're only structuring deal that way to get to that answer if you think that answers bad for some reason. And that's just part of the part of Gamesmanship here, right? I one thing like you you. You're obviously using Google just right over time. It's just not even controversial to say Google search results have gotten worse. They've gotten worse without question but not worse in terms of finding information, the page has gotten loaded with Shit. It puts you to Google things. In that is like the surest side of monopoly to me. Right. Like. They're they're just making it worse because they can because that makes more money because you're going to go anywhere else. In that's how how do you solve that? How does Congress saw that I have no idea but it's like the most obvious thing like you can call anyone at genius anyone at Yelp or any of these other companies that ran would call vertical search engines where you just you're searching for flights Kayak will just build a search engine just for flights and they can't Google scrapes her shit they dump it in the main page and color business. And like over and over and over again, that's the pattern and it resulted in is a clog searchers on page mostly points other Google properties and that. That's shouldn't the market fix that of all of the things here shouldn't cleaner better search be the easiest win like sooner actually said it. It was on my little league drinking gaming like competition is just a click away. That's right Google's argument and yet for some reason, it's not I've never really understood why and it really is easy to switch your default search engine i. mean as easy I mean default certainly matter most people probably don't even think about it but you know actually isn't that hard it could be even easier. And people just don't do it. You know. But this is like in the EU, they made windows put the browser ballot and everybody picked. Right. And android in the EU has all kinds of balloting screens to pick different services because they've unbundled android in various ways. Right everyone's making. Their. iphone up if you started your iphone up and one of the on boarding questions was, what do you want your search engine to be Yahu Google duck duck goerbing and randomized. You know just used a agreed upon random number generator to to randomize which order those four options appear in Anything would change I. Don't even know that people would even realize that you know they don't even know what duck duck go is I don't think most people know what being is and it's from, you know second largest company in the world. Yeah I mean all the evidence suggests that the the does that does balloting systems they have an you don't do a lot at the same time. It doesn't mean Google isn't fighting for spot. So in the docks the this. When sooner ran the chrome team? There's this e mail exchange with they're negotiating like twenty twelve or twenty years. How to get chrome to be their fault on Dell and Lenovo Toshiba laptops. And the first question is, can we even do it a? Yes they we can't do it in such a way that they I isn't there at all because there are some sites particularly for these enterprise customers that only work in which is. Like that's a whole story of technology in two thousand twelve. Windows manufacturers like we have to have because of these corporate interests. Then they're like, well, it'll be easy to get all cares about his money, right? It's just like us hard dunk on. We'll just pay what happens. and. Then I for this other I remember twenty prefers other wine. What do it this way we'll we'll say that we'll let them put me on it, but current will be the default, but they have to put the chrome toolbar in by. Get people to switch out, and that's that is extraordinarily aggressive move right to say we will we the chrome team will pay money to determine what Lenovo product looks like. All right what Dell's product looks like and we have the money to do it, and then later in different sort of thread talking about how to improve the Google search and they're like, we need to make it so that the size of our user base creates an unfair advantage in terms of data collection. To the more users, we have the better various things get. And No, one can compete with us because they don't have scale and they actually use the words unfair advantage which I get in the business context like you WanNa say that right? But that is the exact thing that regulators around the world and competitors Google the entire time. You cannot actually build a competitor Google search because you do not have the data set. Rules data set is a moat that no one can cross, and that's why none of the other big companies want to come across it. The only thing that could because they get the volume of search queries by default in the browser is apple and it just why won't apple? Never understood well, and that's I. Don't know what the answer is. They could because they have the opportunity but you know the cynical answer would be that they did it. They don't think they would make twenty billion dollars a year from it. Yep and I and I do think that is a huge one of the that let's say they bought duck go and use duck duck go as the A and Ab These big companies buying smaller companies is a big part of to to to squash competition. is a problem I think everybody would agree that if apple bought Duck Oh, and said, and we're going to call it apple search and it's going to be the default on all of our safari browsers that this would be pro competition right? I don't see how anybody could say that's an anticompetitive acquisition. This is pro competition because they'd be they'd be swinging their competitive cannons against the Google which has a monopoly. I think the cynical answer is apple could say we can buy duct go for a pittance by apple standards we could do a great job. We could scale it The results are good. The results in some ways would be better because they wouldn't have ads for Google stuff. They'd be honest add we can't. We don't know any way to to use that acquisition to make twenty billion dollars a year or even close to it. I that's that to me and I that was one of my like Bingo will somebody ask about that particular issue because there's an acquisition and it doesn't have to be duck duck go could be build their own whatever it to me it's like whenever they do I don't see how they see any path to get twenty billion dollars a year from it or even close and that twenty billion dollars a year isn't just twenty billion it's twenty billion that gets filed under services, which is the division of Apple that Apple's been promoting Wall Street as our growth, right? Yep You know like. There's one way to make money in search. The APP already makes money in search in the specific way in everybody hates it which is he put ads at the top of the results right? Right and people hate it in the APP store they absolutely yeah. You search for overcast and you get Joe's podcast APP or whatever you know. But like is apple going to buy duck duck? Oh in trying to monetize your way to twenty billion by building adds business there is no other way to monetize search right? Is it? That's the way are they going to do it? They're definitely not going to do it. Now. You're buying the same compete with Google. You're taking twenty billion off the books and you have like a moral DNA level aversion to the way that you make money by doing this business. All that makes sense and at the same time, just do it. and. What else could they do they put you know they maybe you're searching for lawn mowers but what they'll do is come October they'll. They'll just put a thing at the top of the results that says, Hey, buy a new iphone twelve, right just promote apple's own stuff. Not but they don't need to do that they already. So all the iphone twelve they can make. They don't need it. Yeah. I mean I don't think anybody wants to this is actually Google right. So there's all the consumer facing Google stuff. There is when you search for a video and Google, even if it the original version of the videos on Demio Google, show you the youtube rip. It, right. I. People. I face that. Personally. I can personally vouch did that happen because in years past? I. Would put my talk show live on video not youtube because I'm not a youtuber and I just thought I had a better interface and I don't care because I'm not a Youtuber I don't care and what people got when they'd search for my talk show live videos they got I was gonNA say illegal I. Don't really care I just like the people. Watch it I wasn't making my Adequate but people would rip the media one and then posted to youtube and they weren't they weren't even doing it for the ads they were just like I, I wish that I want somebody wants to watch my show on Youtube they'd rip it posted to Youtube and watch it there, and then that's what people would get when they search for it on Google. So that's why I post them to youtube now and Google it. They've got the same algorithms. How do they work argument which literally happened you'd search for talk show. John Gruber Talk Show ww DC thousand sixteen and the canonical version is one place my account on video and you'd get the Youtube version which is from the argument is over billions and billions of clicks we have found people prefer clicking on Youtube. Why because we keep putting youtube at the top right arguments fundamentally search there's actually another in these Docs again there's the hearing but like really what we got of this, all these internal documents, there's a long email chain where google executives are discussing whether to buy Youtube inform how much. And actually started. By discussing whether they should by pure digital, which made flip video cameras. So, they went to pure digital and said, Hey, do you wanna make Google branded youtube brandon flip video camera. We'll do an integration like direct up like whatever. In Flip Video, pure digital was like screw. It will just tell you the whole company. Is Great for that like we're out we we see the phone coming like we're out. And so they're discussing it and there's a line where they're like what we should just by youtube like. If. We're trying to build this community video probably, why don't you about Youtube? It's right there. And they're like well. If. We. Buy Youtube we're GONNA have to start deleting the copyrighted content youtube and it will destroy the product because that's what all it spread and it's like they knew that. that. was in the early going was a place to pirate video. And it's always a problem. That's how youtube grew grew. They just paid the fines and paid the fines until they paid Viacom announced that fault Is that. Should we run businesses that way like if you're a policymaker looking at this pattern of evidence where they know Google's going to break the law and they think buying this company won't work out because they won't be able to keep breaking the law but then they kind of did it anyway. Right because built the business. Shouldn't we shouldn't we do something like committee what do you think right and that's just like one tiny piece of. We've only talked about the search results pages entire time we have not talked about their dominance of advertising, which is actually the problem and that to me is like. Google, doodles going to get it in some way, but it's GonNa. Be a shotgun blast regulation. Yeah I do think too that they are in a one difference between apple in the other companies. Just mentioned about like possibly buy duck Taco apple does make acquisitions, but they tend to buy features not products. You know they made a whole bunch of acquisitions to build apple maps but nobody ever thinks, hey, whatever happened to whatever companies they bought right? Like man I really miss. You know whatever weird company they had had some kind of mapping info and I feel like we're all about to see that dark sky. We're all about to dark skies may be the closest right dark sky is good counterexample where people are are going to miss the actual product and the fact that it was also a popular ANDROID APP that? were. I. Guess it still is working but it sunsetted. Yeah. You make a strong case beats shell of itself. Right. Some of these. Yeah. Yeah, and beats in and and it was the largest. So you know there's exceptions. Beach is a good one. It was certainly high profile to wasn't like beats acquisition was under the radar but for the most part, apple doesn't do that whereas Google buying youtube is just buying a new thing. Right? It is. And facebook buying instagram and facebook buying. What's up are very similar. Apple doesn't really do that and even when Amazon does it like with ring, it's at a smaller scale than instagram and WHATSAPP right like nobody thinks ring was going to be a rival company incised to Amazon whereas Instagram as an independent entity might have been legit straight up rival to facebook you know. Yeah I mean. So like the ring example is another one where it cuts both ways, right Ran. Like Basic saying about market position. Totally Fair. What else he gonNA spend your money on. Its video doorbells like. Shit. Of course, you're going to buy the best one. There's only three of them for ring started as A. kickstarter that didn't even make it through shark tank. Read like no office was a good company. And they like struggled their way into the market leader of video doorbells. Okay but is your real play Alexis going to control every device in your house? We're GONNA. Have a platform right? They keeps interoperability from smart himself like. Do you Jeff. Bezos doesn't see that opportunity is that because that's a hard case to make to think. That's that the we're gonNA talk about facing. Now I'm sure that that idea that what you're buying is locking what you're buying is insulation from competition that what you're buying is ahead against anybody else getting ahead is I think the most powerful idea that merchants committee? Yeah. Well, I thought the closing of. Leany Open I think he did a great job running the actual meeting I think he's a very good chairperson for this committee his closing remarks though was sort of like a wait what he was like you know thank you for everybody for being here. I think everybody here needs a all four companies need some regulation and some of you need to be broken up bangs the gavel and it's like what? And I think that brings us to facebook because. I. Could argue how would you break them up breaking up? Apple seems impossible. I can't imagine what you would even say broken up I mean you can regulate the APP store and you know enforce new rules on it but yeah I don't think and I know some people will say well, they should spend the APP store often to another company and it's like that's doesn't really make sense. There's things you could break off from Amazon, but it doesn't make as much sense youtube. You could say it should be spun off from Google Right. Absolutely. But facebook Oh man facebook. It's like you know why not spin off instagram you know. So what are the arguments? In this isn't my world. So up pregnant I'm very focused on consumer tech like that's right verges. That's what we do. On the business side. A lot of the arguments are is, are we locked up too much growth inside of these companies? Is a market stagnant. and. So if you broke up face against Graham and they started competing with a both just get bigger right what investors just get more money from investing in both and like. I think that is a totally fair question that answers the market side of it as much as the policy side of it because the policy side of it is inherently backward-looking in a way that I think is a little uncomfortable right so we have these emails casing. I wrote the whole story on the verge like Mark Zuckerberg. And he's like I'm by Instagram what do you think and see if y here are some reasons one, two, three, four One neutralize competition to. Get ahead of the curve three, improve facebook for other in soccer regrets back. It's a combination of one in three neutral has competition and improve facebook. And then like forty five minutes later like emails US clarification, he's like. Just to be clear I didn't mean that we're going to stop them from competing. When? The lawyers presented all this evidence to the committee. They labeled that e mail whoops in the slide deck because they firmly believe that sock like the CFO ran over disaster Bergen was like clean this up because when this deal is scrutinized, they will see this and stop it right which is hilarious. Just hilarious clown car. These powerful executives? But if you really believe Soccer Berg has the data from facebook and he's saying things like. There's on a winner, take all market for every kind of social dynamic. So To bring this into the President Tiktok is just a UI paradigm. It's a great video editor used as a fun exciting video editor but nothing is stopping facebook or Google or whoever from building a fun and exciting video. That's not the power of the platform. The power is up swipes. The power is the algorithm. It's a particular kind of social dynamic. Soccer Point is there's only one winner for every social dynamic. So every time I see a new one popoff I'm going to buy the winner. That is ice cold from Zach. That's what he did. That's why he bought instagram. Right? Maybe he didn't think it'd be as big as it got and you know to his credit, put a lot of money into it and all this stuff and they wanted to sell. But that deal was looked at by the FTC in the SEC declined they left it open. They said we'll look at it again in the future if we need to. But this is a dozen people you're buying for billion dollars like most people think you're dumb. Like that was the response and so for now, to go back and say, we got that wrong means break up I think will be difficult. I think sensenbrenner. Display partisanship he was like, well, it's the Obama. FTC You said this was good. You Love Obama right like. Short. So that's a tough one but I guarantee you the DOJ. The FCC are going to move on instagram if not both instagram what's option? Yeah and the both of them and you know it it it is. Again putting your ethical and legal judgment aside strategically, it is a brilliant insight by Zok early that we need to identify these things that there's always going to be one in these new dynamics, we don't have to invent the dynamics. You probably can't predict what they will be right because instagram's particular dynamic was almost impossible to predict in advance who in the world really thought that phones. Would become the cameras that they are right like it. Just you know again, ended it just a handful of years. The original iphone in two thousand seven had this shittiest cameras imagine it didn't even shoot video it it you know and instagram just a handful of years later was a thing and this insight of you're gonNA shoot it right there on your camera with your camera and. Edited in this APP and you know it, the cameras were still so crappy at the time, which is why the early years of instagram are all about the filters that were so over the top in hindsight but they covered up for the fact that the raw unfiltered image was sort of so flat you know technically poor. An end as the cameras on the phones got better, they deemphasize the filtering is a gimmick 'cause it wasn't needed and but the idea of your Dacha camera and the best way to edited is on your camera and the best thing to do with it is share it with the whole world and will keep tight focus on the interface and it was a terrific inside nobody would have predicted it. Yeah are the former creative director of the verge Baram. WHO's now one of the for or company? He's moved up in the world. He before he was created after he was a professional photographer for years and years and years, and he wrote this piece for us several years ago just about the iphone camera in in particular instagram and he was like the insight here is that the place you create the image is the place that you view in share it. Yup, and that connection between what you are seeing other people do and what you have been empowered to do in the same interface. Yep is the revolution. Yeah. That's never happened anyone before no, and at the same scale, right like the when I'm taking a picture and instagram on my phone, it looks like. After I posted it looks like the pictures from you, Neil I and my wife and whoever else I'm looking you know because it's on the phone, it's the same size and it's the same screen. It's it is a you know so obvious in hindsight and so completely non obvious in advance. Casey and we're talking about this It's very easy to Clinton's right like there's the video of him smoking meets in the backyard, and there's a picture of him with the sunscreen and you know just the general nature of the company. Just, acting clumsy even though it's often militias in different ways. Zach is a genus right like he's like obviously one of the smartest people in every room that he's in Yep if not the smartest and he saw it and he was able to when we were writing the story one of the things that struck me is I don't have to explain what Zach is saying. Right, like often when we get emails documents or legal stuff like I as a writer have to unpack what is happening, right this is what they mean. This is what this coded. Whatever jargon means. With Zach. It was just he said, he just knew it. He could express it as clearly as anything and I could let his words drive the story through that is for me. You're a writer I know you feel this way but that is a mark of high intelligence. Yes. Right. When you're writing emails to your CFO that you don't think anyone else is ever GonNa read. Our that clear and precise. That is a of a very smart person. I think that just tracks. It doesn't track with his current percent Renault fucking everything up but he's obviously incredibly smart well, and go back in time and tied in with Apple. It's it. You Know Steve Jobs had that you read Steve Jobs as emails and they're very clear when you know that Steve Jobs wrote. A thing like thoughts on music and the thoughts on flash and you know he wrote them or or the one point Oh version of the APP store guidelines when there still are a few jobs `ISMs. In the guidelines as they stand now, you know like when they're talking about scams, we don't have to define what are we know when we see him it's like Steve Jobs at that. I always thought it was very interesting because I in the you know two, thousand, eight, nine era. You know when Steve Jobs was still there now alive facebook wasn't anywhere near as big you know and I don't think it was clear. There's going to be big and I. Think you know is it the next mice base was legit question even if you were informed is that a flash in the pan the fact that jobs took a personal Would, you call it not stewardship but a sort of took duck under his wing and found him interesting. I mean one thing we know for a fact about Steve Jobs says he did not suffer fools, right? And there is a similarity there like you know the fact that. I don't think duck are Steve Jobs had any particular interests in facebook as a product I just think he found duct personally interesting and smart right and. Who was the other person? Do the same thing Bill Gates like Yup if you roll up in the world and you those two are like Oh, this is the next generation of talent like you're probably not faking it right right right and that's why that's why jobs engaged got along. So well, even though they had different opinions and were competitors they, they've found each other like, oh, this is a mind that I can I I D- appear to mine. Yet So I mean look I again in terms of this hearing. Zach is really good at this. He handled the crazy moderation questions better than anyone because yes he's just done rounds and rounds them Congress. Now he's ready for it. Yeah. So he handled that really well, and he had the confidence that no one's. Maybe, they will regulate more acquisitions more closely. That is probably GONNA happen. But in terms of attacks on his business, they have to go back in time and justify breaking them up now when they didn't prevent it then in that will be. It's not impossible and certainly there's a lot of political will to do it. But. It's not. It's not the same as we wrote a law that changes how Amazon Works, which is definitely the other thing that's happened. Yeah. Who Do you think is the most likely to be broken up you think it's facebook or Google I think the the case that was made to break up at least instagram from facebook. It was the point of the committee's release of the documents released and I think very clearly when we were reporting on the story Those documents were described to us as we think this close smoking gun as we can get. Yeah and what is the argument that any harm would come to consumers in any way from this you know and I really failed a see it. You know what that your ads and Instagram won't be informed by the stuff you type into facebook anymore I mean that is that that that is a stretch to say that that's harm to consumers right if you're an avid user of facebook and an avid user of instagram and they spun instagram off into an independent company. I really think it's highly unlikely that you'd know. Oh. Yeah. I. Mean Most people we do a survey every year and one of the questions like who do you love who do you hate and then do you know the facebook owns instagram and it's always like sub fifty percent of people. Like you who cares right right and The question there isn't. Harm to consumer that will block it right right. It's is this like the government can't just run around taking things from right? Right? They have to have a compelling reason. This has to be just. Like they need to make an argument to facebook were challenge that will go up and so you know you mentioned Sicily's. Closing remarks and so he he said the three things that everybody caught right? All of you are too powerful. All of you need to be regulated in some be working up and then he ended. With, a quote from Louis Brandeis. Brandeis and that was a signal flare. That was fireworks in the sky with Lena con sitting behind him. Because that means he's going to change the standard of review in antitrust law. So what we have now is called the consumer welfare standard it's out it's from the seventies and eighties. Just an insane backstory this guy named Robert Bork. I won't we did it on the verge it took too long and it was boring just want to listen to it. Show it's on there, but basically, seventies and eighties is very influential. Judge Robert bork changed. The Standard of the law says what's called Consumer Welfare Standard and he said merger should be allowed unless we can prove that consumer prices will go up. And that opened the floodgates to every merger. That's like, why does why did Asian t reconstitute itself right like the T. One thousand. Because, we changed the antitrust standard. That's what happened. We can't prove that Ameritech. SBC ARE GONNA NOT E can't prove it right so they they merged. If you look at the Time Warner eighteen merger when it went up to the courts if you look at that decision. There's like forty pages of argument from experts over whether cable prices will rise by thirty cents and zero discussion of whether at will zero ray HBO on the. Phone right. It's like, okay. Our standards are just like upside down we're not even are you in the right right. So this this reference to Brandeis is very much when we were trust busting. When we were breaking up standard oil and and Though railroads and all this stuff, the standard was different. It was a competitive standard brandeis was the champion of that standard. So it was just like if you've been paying attention, it's very dry and very legal but. Tim wrote a book called the cursor. Tim Wu wrote a book called the curse of Bigness, which is basically a book where he says Robert Bork is a shithead and bread I had it. Right? It's fun. Read Tim Great Writer. I mean that's just. It's just a dog whistle to say I'm changing consumer welfare standard like we gotta get out of this one thing that is very interesting I actually I didn't know this. In this is not deeply in the weeds and you can just you can just edit this out of spring. But. At it at the same time that. The sort of consumer welfare standard was in it's ascendancy in America. The EU is for me and one of the reasons that you formed was to gain competitive advantage the United States right like we need a bigger market to compete with the United. States. So we're GONNA form the single European market and they just lifted our competition policy because they thought it was good. That worked for them. We'll just lift it. So you had this sort of natural worldwide AB experiment. Of United States competition policy the new one in the United States competition policy the old one in Europe, and you just look at it. They're much more active in antitrust their prices for things like cellphones, laptops, like it's wild. How much cheaper Internet services in the EU because they have a focus competition policy. So do I by that it's a one to one AB testing the true Ab test. The ought to be specific economist or academic to make the case either one of those things, but it's just one of those. Actually are interest law changed a lot in the past thirty years. We haven't really talked about it, and now we are absolutely talking about, yeah I thought one of the interesting things up to talk about the. Shit head angle. To have it actually there as a focus of the committee with the diapers dot com thing with the selling it as a loss leader yet to destroy competition and enraging afterwards where if your focus is if you think the law is entirely focused on both prices, go up, it allows Amazon and you know and you have to be an existing Titan to get away with it to to spend to lose a fortune to gain market share. that. It's super anti-competitive and completely locked out upstarts. You can't. How can you possibly lose more money than? Amazon. Is Willing to lose right you you can. I it just is not. It's not compatible with the idea of how monopolies were abused a century ago when it was always to raise prices the idea that you'd use a monopoly to lower prices and benefit in the end just isn't there it when you're only focused on, will prices go up for the consumer or we'll prices go down and get hidden somewhere else in stacks like standard oil famously lowered the price of oil but made it up because they owned everything else. They were able to squeeze competitors. So diapers dot com, it's just another. flag-waving. I've mentioned Lena Con? Several Times now people should go read the article it's called Amazon's interest paragraph. And his on antitrust paradox it's on the Yale Law. It's swear to God i. Swear to God it's in the show notes. The Of this article is about diapers dot com. Yeah. That was I mean this entire moment kickoff when she evaluated diapers dot com in the context of our current antitrust law. Instead, Amazon has chartered a path through the law I while we're talking about and just to wrap up, and again, this is totally off topic but just final note I know you'll appreciate it. You know there's a national coming reckoning of like, Hey, old Ma, some of our old monuments are two people who? We should not have monuments for right. Here in Philadelphia Right Heard Center city we have street right at the edge of the SCHUYLKILL. River. Called Tanning Street and there's a little league field there, and in fact, the Little League in center city Philadelphia's the Teini Baseball League never thought twice about it never questioned it, and now there's movement to rename Tanny Street and I'm like well, why what the Hell's wrong with that? Do you know who teniente? As the Supreme Court justice who wrote Dread Scott Good one. Enough. It gets worse didn't even live in Philadelphia. They just wanted to name a street. They die there the Catholics and Philadelphia wanted name it after the first Catholic Supreme Court just. Of course. So it's like Oh yeah. We should probably rename that street and and in the complaints are all like, do you know how males GonNa get screwed up You know Blah Blah Blah and it's like this really should not have a street named. He didn't get it right. Oli Crap that is like not like you know like Oh. Yeah it's a little sketchy in hindsight. It's like Oh. Yeah. That's universally hailed as the worst supreme court decision that ever was written and quite probably ever even could be written. Okay I'll tell you the fact A. Community I'm when I'm like am going to end up making the Netflix documentary work one of these like. I I'm just obsessed with how he is. So wound into everything in various ways. So right now. Many things in the world can share data to facebook and social networks. As you do them, you listen to silence spotify you can have it auto populate what you're listening to places Netflix's on the video services can't. Reason for this is that Robert Bork was nominated by Reagan to the Supreme Court in a humor writer went to his local video store published the list of things that he'd rented from the video store. This knocked out his nomination. It's the real thing. And it resulted in Congress passing a law. Preventing the the sharing video rental data which persists to this day, and that's why you can't auto send from Netflix. And it was just like this one dude is at the middle of all this stuff is wild to me. Speaking of insane moments from the hearing you up taking on statues and just reminded me there was an entire moment where Jim Jordan asked him cook if the nineteen eighty-four AD was canceled culture. In Tim Cook was just like what words do I have to say to make this stop? You just see him me like whatever you want I don't care. He came with he came up. You could see it and then he came up with that ad was about apple versus. IBM. It's like it's That about the Macintosh. Yeah. Just. Ran With these forces of liberalism It was crazy. Yeah. Just my joke was in my dream world after Jim Jordan, rant about canceled culture and Tim Cook Agree Canceled Cultures Harmful that Tim Cook answer would have been sir. There's a Wendy's drive through. What are you on? What are you? Mechanic was how many mountain dews Jordan drank was like multiple all my God that explains so much. That really does. All my God that totally famous for his Matt and do which I didn't realize it, which is truly and and if you look it up, it is truly a hyper caffeinated beverage. Yeah I. If you look at the caffeine content of mountain dew, it's Combined with the sugar and if It's like booze like you just keep drinking booze you stay drunk it's like you keep taking sugar you kind of stay on the sugar high you do crash eventually but you can kinda ride it. Anyway. next week's guests on the show is Jim Jordan. We should be erased to Jim Jordan. All My. Would love to have it. I would I mean just because the guy is if is fascinating I mean Anyway Neil. I thank you so much for your time. I really really really loved having you on to talk about this and everybody can see on twitter at reckless with no W. Yeah. I love being here. I, mean like I said beginning to understand the products you need to understand the policy but at the same time to understand the policy, you really need to understand the products work because the connection between the two is so tight and so I appreciate that you're as deepen the products out of it and I'm I'm a little optimistic that Congress was actually you know not as clueless. Burger who's leaving sensenbrenner aside. The. Dunkelberg doesn't make twitter You know I was pretty optimistic about that. The next move is the report I think we're all pins and needles for this report is clear where Sicily's head isn't going to be a big moment. Yeah. All right. Thanks. Talk to you.

Tim Cook apple CEO Google Congress Jeff bezos facebook Democrats Mark Zuckerberg Amazon youtube Jim Jordan Webex Steve Jobs Cecil Cellini Congress twitter Steve it New York
#422 - Best and worst tech of CES 2020!

The CultCast - Cult of Mac

1:10:55 hr | 9 months ago

#422 - Best and worst tech of CES 2020!

"In writing memos with them and they're doing some planning and some budgeting things we expected but the thing that depressed us the most and cosmos alarm was takes. The normal person spends twenty to forty hours simply learning how to to use the computer before he can do any useful work. Now I if you had to spent twenty to forty hours learning how to use. Let's say let's say your telephone just learn how to call home and then you had to spend another ten hours learning how to call this stockbroker another ten hours learning how to call the police. You know let's hope you're not in trouble because someone's chasing you gotta call the police. You're not gonNA spend ten hours doing that. You're gonNA throw the telephone runoff your desk so the challenge mark in coming up with this great protocol Macintosh is coming out with the product. That people can really understand quickly. You don't have to spend his twenty to forty hours learning how to use it and ECE magic behind product Thirty plus APP conversation. You're GonNa hear all week long. I'm your host air finalize. Today he always chucky shackles. He's a senior official in the MTPA organization. Butts never denied it early. SORELLE is here. I'm saying nothing okay. Also with with us. He's the founder of cult AMAC and five time winner of the National Bartenders Association. We can't believe you're still living award slander cutie here okay. That's completely not true. Does it Six Times right up the second bud. uh-huh all right. Well you might be asking yourself. What could we possibly be talking about this week? And you know what. I was asking that very question all day yesterday and for part part of this morning because there's not a lot apple news going on right now but we picked out some really choice stories. I went deep deep into the tunnels souls of read. It and I found some real good stuff. Oh I also looked on the MAC actually goeltom at first. Because that's always that's my go to site for all things apple. That's where I went down some good stuff there found good stuff on reddit and it's also. CAS Week the consumer electronics show one of my favorite events of the year. And we we picked out some of the highlights of the show some of the best products some of the weirdest products. Some of the WACKY EST products. And I'm just GONNA rattle off a list and We can get everyone's hot takes because I don't think you guys don't even know what I picked here so I've got some good stuff and is always it's just a wacky show. Everyone is trying to pitch pitch their newest technology and some of it is viable but a lot of it is like I would say almost experimental. Would you say you go uh-huh and see what people have to offer. But when you see the gadgets that they're offering it seems like they haven't forethought them through yet they're trying to actually see what people show think and so you end up with all sorts of of a weird and wacky products later. Either I think he left. No He's gone he. I heard I heard the door open and close while I was trying to get might go to stop talking. It's just going to be. It's going to be this and I did what I stopped talking. You weren't there. Yeah he's he's slipped off for quick P but attack. You can always see a little squirt because I read. You're going to be makes. That was already cut that out at this whole section L. Dot again. I'll just cut it out awkwardly but you know what even if I just left that in. They wouldn't even know what we were talking about so okay let's see here before we all the quick squarespace for supporting this episode. It's the Year Two Thousand Twenty Wendy. I can't believe that I made it this far. I never thought I'd get to this year. And here we are and you know what if you are looking for a website. squarespace is still still the top contender. The place to go if you're tried to build a e commerce site maybe you're trying to build a website for your business. That's the really popular website. People need right. We have a small business. Maybe you started a business and you just need to get a website up quickly but you want something that looks beautiful. That's the key is you can get a website from anywhere but if you want it to be easy to manage if you want excellent customer service and if you want something that you don't need to know how to code to build and still have it looked beautiful on on any device that visits. That's what squarespace excels out. They are really like the apple of the web creation world. They make websites easy to build. because everything's distract drop. You don't need it Ho how to Code Code you can have your Social Media Your Business Information. Your you could build image galleries have the most easy and simple to build image galleries. That you'll actually actually be able to do it manage it all by yourself and you can get set up with a free trial over at squarespace.com for its cast build website. See how you like it and if you like what you have at the end of your trial you can use code Kakasu checkout. You'll get a discount of ten percent on your first order and if you order a year of service you'll also get a free domain name and an additional discount for ordering a year of service in fact that's what I do and I also use code check out because of the discount so I'm not just a a squarespace spokesman I'm also one of the customers. You'RE GONNA like the way your website it looks. I guarantee it how you like. Those good whole new should use that more often. Yeah Yeah I think I will okay. Well with that said. Let's start off with probably one of my favorite stories. Well this might be one of my favorite stories of the entire year so far. This is the rookie surveys Golden Globe story that everyone is talking about the story. For many reasons Ricky Survey says that the Golden Globes he was hosting it he was hosting it for the fifth time and I think it was his final time. And if you know anything about Ricky Jervis you know he he is just somewhat irreverent. And since this was his last time he really just let him have it he said it was exactly what was on his mind. And and one of the best parts of his diatribe was when he well he he laid into apple just a little bit and I didn't realize until I watched the video. Is Tim Cook was in the crowd and they cut to Tim. Cook's face when Ricky Chavez was addressing apple and Tim Cook had on his face one of the best awkward moments. I have ever seen presented on television if you actually know him and you know what he normally it looks like. It was one of the most uncomfortable moment on television that I've seen in a long time but I let me just play this. So you know exactly what Ricky Gervais was. He was at the Golden Globes in in front of a huge room of celebrities and Tim Cook was there and I gotta say Tim Cook. Looks real good he almost looks like Ellen Degeneres in this picture he's got the Like the Purple Purple Gladly purple rimmed glasses fashion forward accessory. He's got his bow tie on. Although it is crooked. I have to say it's not it's not straight it's got a very nice lovely flower on his on his lapel and he was sitting there when ricky surveys had this to to say apple roared into the game with the morning show a superb drama. Yeah a superb drama Emma about the importance of dignity and doing the right thing made by a company that runs sweatshops in China. So God would oppose this in the chat. Did you guys. I know you guys probably saw the story but just go. Look this is Charlie sorry. Just go look at his face. Ace did you see the picture of his face. It was one of the most uncomfortable facial expressions that I've ever seen. He's just sitting there staring blankly into the camera at his eyes. Well not only what can you do. But I don't think he's prepared for these kinds of situations like who does Tim Cook Hobnob with. I don't think it's people people who are famous so he's probably uncomfortable. Already hanging out with Oprah recently quite a lot and wasn't a single goes Jennifer and what wasn't he sitting with Jennifer Aniston. I well I don't know you're probably right. Probably was because they thought they were. They were nominated for a bunch of awards for. What's the name that show the morning show and they didn't win anything and then and then making sure surveys delivers that line and Tim Cook? He's gnashing his teeth. His mouth is kind of like half open. And I don't even know how to describe. Hi Back Look. Let's say you go on a nice date and then partway during the night like things start getting really strange and they give you this. Look this is the look that you get right before you realize there are serial serial killer. This guy's a serial killer. I didn't even know it. Well I'm thing I watched it live. We watched that evening with the family. Me and you know no one was really i. I'm not a big fan of Ricky. Give as ten even learn that says name. That's so much. Yeah but I thought this is really funny. I was laughing my head off at his at his opening monologue but then no none of the other celebrities in the room What's his name Tom like he was it? Looked like he was not enjoying it. At all. you know I. I only a few of them in front of a lot of people who were present. I Leonardo Leonardo DiCaprio and he was making jokes about Leonardo DiCaprio's Crappy House like that up there but he was making jokes about his dates. You you know. Lake has a reputation with fidelity young women and so he was saying but by the time the end of the he went on a date. They went towards the Irishman and by the end of it you know his his date too old for him to be doing stuff like and he's not laughing his head off and it was actually really funny and really endearing to see to see someone like taking on the Chin like that very few of the others will laughing very hardly at the at the at the at the the jokes at their expense. So Cook was in good company like knowing that room laughing at home like I said I start looking at some of their actions and it was it got actually got mixed reactions. A lot of people didn't like it at all and but some people really do think it was funny. I thought it was the funniest one I'd seen for ages. I remember seeing the first one and the first one that wreckage and I thought it was hilarious. I like I like ricky debates. I think I really liked how we makes situation. Extremely awkward the first one golden was hilarious. Because he's not expecting it and they were expecting normal speech or muster ceremonies guy and he he started selling them and they didn't know what the Hell is going going on and you could see in their faces. They will they will they wondering if there's a wind up if there was someone who's GonNa come in and the big reveal that it was just a fake show and then and then the second in year it was still funny but it wasn't as good because everyone is expecting it and you say this is the fifth year now but I. I haven't seen it apart from that clip. You just played them the the joke that Leandra just told about Leonardo DiCaprio and it doesn't seem like he's very funny anymore he's just like training in. It was funny. It was really funny jokes. It was for me it was generally I mean but I don't know knock apple which which is I guess the point and what we're talking about here is is cheap. I mean it's a bit and it's not even that it's just obvious you know and also I mean have have has its factories in China and I'm sure the conditions there are well. I'm sure a definitely people aren't paid as much as they are in other places which is kind of the point of making things that China I guess one of the points but the I think the conditions in apple's factories are probably better than most other places so great target. Yeah for sure I wrote about this last year. You know that that they let us apply responsibility report. They've made a whole bunch of improvements. I no one's really giving them credit for which I didn't think because you know very fair but that's not a big big multinational company. They're supposed to be evil and I was supposed to be right. Yeah yeah it was kind kind of it was kind of a low blow. Wasn't it and particularly because apple does a lot more for the people that work in their supply chain then probably a lot of other companies would care to to try to do. I mean I don't WanNa be the one to turn to deconstruct his job at night was funny or not parts parts of it. I oh I thought was really funny but the best part was just when they cut the Tim. Cook's face and that fees express. I'm just looking at it right now. I've been looking at all day and every time I look at it. I just how a hearty hardy laugh because Tim Cook did know what to say. What can you say? You've got Ricky Gervais as there and all of Hollywood at he is basically league calling you a slave master in front of all these people and then he did go on to say he was making fun of the celebrities to when they were all laughing he was saying he went on To say if if Isis started a a I think you said like a production company you I'll be calling your agents you know. Try to try to be a part of it. Meaning meaning that they they are all in it to improve their own standing and their careers and money which is probably true. Certain certain places. But I'm sure for all them anyway. Anyway that facial expression I need to make this my twitter twitter Avatar so auto charlie you so you went to follow up on the story that we talked about either last week or the week before. When you were talking about hacking your air pods pro and and I can't believe it but you actually went out and did what you said that you might do because you said that the air pods pro didn't fit into your ears? Yeah so what did you do go out and buy they like some memory foam or something and and and Jim those into your ear pause pros so they fit you better and sounded better. Yeah so what. It was a couple of weeks ago. Landon mentioned a a hack where you you memory. Cut some memory foam pieces from other from regular airplanes like the tips and then you put them in sight silicon tips as if the of the airports to make fit more snug more snugly and I I returned my first pair of which I love them but they just didn't fit so they didn't they didn't in co- They didn't block any noise. And I got pretty poor base and whenever I did they eat it fit test it would just. It would never be a no matter which tips on couldn't plus the text so I thought I'd give it a try so I went. I was near the apple store a couple of days ago I. I went in and got some airports airports pro and then I ended up some memory foam tips from home and I went through my junk drawer. I because memory chips hip swinging to arrive till today and I just found some little crap some foam things lots of draw full of cables and crap and these were just little foam. I'm not even memory just crappy spongiform and so. I pulled out the central plastic section which is meant to clip onto normal headphones. Because you you can't. You can't clip these replacement tips onto the efforts pro if you if you haven't changed the tips on them silicon tips now you I know this. But what they have special bayonet clip yes. You can't fit anything you can use. The apple wants so anyway I. Yeah Yeah I did. What land is said and the Reddit story that you linked to? I think we had an show nights. You just turn the the the mushroom of the lid of the airports silicon chip inside out and then threaded through us a bit of masking tape to hold it together. threaded through the the phone with the center of the phone the phone donor. You've got now and then once that through take off the tape folded back over and I put them in my certainly my ears and did the tests and I knew straightaway when it seems to me is suddenly all of the external sound of like it all melted away just went and and the tip test said. Give me give me green and even when I squeeze the squeeze the shaft Whoa hold on there when I get the show the shelves. It doesn't pull out with my so it's all just working here the great and so yeah. It's a really good hack. It's okay hold on to questions real quick questions. How long did this take you? But how much does this cost you. Well it costs me by the courts so that was nice regardless at the airports. Nothing because I had these base lying around but if you want to buy memory anyway do you can get them for. I ordered were Seven or eight euros us which would probably be the same in dollars and you can get cheaper ones but the thing is the memory foam ones. I got. They say right today and I tried. The fit was not as good because they were a bit too big. I do some further experimentation. I think I just got lucky the first time. So if you're going to do this you you're going to need to you. You might get lucky or you might need to trimming these trimming these things to fit better making them smaller or picking the right size to fit inside the inside the silicone tips and you give me a dramatic difference. It's it's amazing. I mean it's like night and day. Would you say I'd say night and day difference nine day. It's you're actually gonNA keep them now. Are you going to return them after. Your story publishes well. I always say I'm going to keep everything then. I always end up pretending. Now I'm going to keep your you still use it a two thousand ten Mac pro or going okay and you. Oh you reviewed some computers. Since then you yeah. I bought the T. We talk about this. Yeah I guess that's right the nineteen. Yeah Yeah I bought the. That's it sixteen enjoyed pro and that was good. I didn't need I realized I didn't need a MAC book. Never if I wanted to portable pick up my IPAD and if I wanted to use computer it's easier to just press press just hit the key on the keyboard magnet wakes up. It's right that I don't. I didn't really ever leave the house so I didn't need a portable computer. You just stay home you know what about what about the The the black bloc events that you and I that must be somebody else the U mistaking before. I saw a picture of a guy in a band on his face and I could swear I swear it was you. I'm pretty sure your bike walk. You're lifting into the air really high and there's a sky like like looking up with both hands like on what you're talking about. I never leave the house and I've never been picked up on any security cameras leaving the house. It wasn't it wasn't him because it was an old I mac it was branching above his head to smash there was one. I saw the guy who was holding two thousand nine Matt Book Pros Lifting over above his head no comment. Yeah all right so I tried this I try to. I bought a pair of memory foam tips from Ebay. And they that that that the that the soldiers replacement tips. So you don't do any hacking they just Fit them onto your the. They come with three D. printed Inserts that clip onto the pods Pearl. Yeah and then you put the tip over the these these little these three D. printed I I don't know how to describe it the plastic or what are the plastic the hot plastic the way that apple's designed it you know you can't shelly said you know with with mostly prior Terry right and it's and it's a and it's an oval shape So that they they three D. printed these special oval hard plastic tips that click onto the At the The episodes pro. And then you put the foam buds over the top of this. So Thousand Ryan's different tabs does make a big difference. They do sam much. Basir your ear canal off and everything the thing is they because thirty five dollars I was just GonNa ask you that. Yeah that's a lot that's like what fifteen percent more than the airports or fifteen percent of the air pods pro price. Yeah Yeah it's a lot it's it's it looks like some you know. Somebody's I think they've got some cheap. They bought the cheap foam tips. I think from from You know a supplier that you can get them for six or seven days on Amazon. They're really common But it's the it's the the adapt abso you know. This is a tricky part. And so I think that's what he's charging is going to that attack because you can't really use them without its and less you use the silicone ones us as Celli had been doing. Yeah I'll be curious to see how long these last youtube. Because if they're built their three D. printed. I wonder how durable they're going to be well. Let's say they come into any stress. You know they just they just clip on and they're really well they'll well you know. They're well made they they clip. I'm really precisely nicely Of course dropped one on the floor on the COP and I spent most of the time I spent was actually looking for it and it was in poor dust in the krona rather than fit on it was actually surprisingly easy to put them on and fifth and the one the only other problems that they have to big on the case so you have to squish them down and then it's not the case shut before they expand again back. This sounds like a really wonderful experience. Would they do what my case perfectly. They doesn't make any difference really. Oh and when I tried with the memory foam set wants today which are a bit more bulky those those Those also fit trimmed down quite a bit but they you just need to make sure that the I guess it depends on what you want is a How much bigger you WANNA make them? But I did they kind of swell up the mushroom silicon tips a little bit but they didn't make much difference they don't actually she make any bigger also Williams looking for these playing memory foam tips to buy from Amazon. I actually saw replacement tips available so I've ordered some. They should arrive tomorrow there for the airports pro. Yep Foam ones and the whole thing. So what you'd expect if you were to buy something and how much not much I think. Twelve years of something really not. I mean it's not bad not too bad. I mean it's if they just kind of well we'll see if they fit I I already actually get. Don't just get box something else in it. Can you share the link copied. Excuse to check those. Oh Yeah I'll stick it in stick in the chat and a second. I'm just sitting here looking at this picture picture of Tim Cook Staring back me for my scouts. Don't go down my street. His look I just keep thinking to myself. Well look. It's just the most empty vacant weakens hollow. It's like he's looking past me. I don't even know how to describe this. Look on his face. It's a mixture of of horror and rage and in his head. You know he's a saying someone's going to die y'all. He's probably calling in his white jacket. Apple Enforcement Squad and Ricky is going to be. He's going to be dead. Probably by the end of the month I have no doubt well. We'll never know if he's dead because he just is probably gonNA disappeared. Never going to be seen from again. Let's see here all right. So that covers all apple stores. I thought we could do. Real quick is just run through through some of the highlights of ceus and look. There's a lot of gadgets they get released tons and tons and tons and tons of press us releases so I just kind of picked out a selection of stuff that I thought would either be cool or would totally suck and I'll let you guys tell me what what you think. But before I say that Charlie I think it was two thousand fourteen that we went to see us okay. That was the year that we all wanted to see us together. Don't you miss it. Wasn't that a fun time fun. That was because I already miss it. It was really cool. It was told to hang out with you guys actual going round. CBS is such a drag back. You end up having to check everybody else's reading on the Internet in order to actually know what's going on so that's true actually to actually get anything done. It's actually easier. You just read different websites. See stuff because otherwise. Do you remember how much we walked around. Lender is so much exercise. I can't believe that we actually made it. It's it's it's just like hours and hours and hours and hours of walking every day right. You remember Iran great shape. Do you remember. I took my little but I don't remember you riding riding it well. I didn't write it so tell but I I read it to him from the show so everybody was like Cuban disaster thing but yes yes. Is there a shuttle buses just pretty much. Everyone's waiting for a taxi. The entire time and accuser you went an hour and the taxi. Cute debris little fold up by my little Brompton vote bike and kind of dragged it. But did you did you on the sidewalk so on on the roads are horrible. Because they're all you know fallen highways and it's easy because we I mean from where a hotel was. I just have to write down the street and then turned a right at the bottom. I think it was in writing on there and then I mean it's pretty easy. I stayed off soon that when you left the hotel you had to make one right then. Another right yeah something like. UPS Road Direction. Did you go there. After that coming back I had to turn left but I can do both practice so I so I was one right and another and then when you're on your way back he was left and then left. I yeah like you said it's been a while because I remember it being right and then left and then straight and then left okay. But that's just my recollection of it. You know good good. I'm GonNa go straight what we should do is we should probably discuss this for a special episode called the direction of fourteen talking about the direction that we went. And that was the the Tuesday the owner or was it Wednesday. It was Wednesday on a Monday. I think Cassia starts on starts officially on Tuesday. I believe it gets going going on Sunday. Yes yes and then it was a Monday. It's probably yeah everything's okay. I'm glad we got that figured out and I'm sure audiences thrilled to have her that tyrod the directions of seats fourteen content. Not everyone is treated info. You only hear this on the cal cast you. Don't hear this another podcast. How they spend their time talking about APPs different technologies? He's but we just jumped on stuff all the important stuff but we. We don't talk about all that kind of stuff. That's not interesting at all. It's more important talk about well. Actually wh- favorite things that we did that you know it was it was woefully under. I appreciate it I will say is we had a bang in instagram going. At that time we would just take pictures of stuff from we. Were Way ahead of our time. That's all anyone it does now right they just want to take pictures and put stuff the COMPASSI carpets which I thought was a great feature. We just took different pictures of the carpets. Bits and I thought that was pretty entertaining. What was that one with? The we put fake penises on fire due to assert childish. Actually funny it was one of the best things that happened at sees pictures right with everybody at at this. My other favorite thing that we did was we took pictures of the mottoes of all these different companies that thought they were trying to say something profound but it really didn't even really make very much sense sense like like Brock Sold Corporation. You're tomorrow realized instantly. Actually that one makes more sense than the ones that we saw at that was actually a great example of something that you would actually WanNa right on your sign. We had so much fun we should go back one of these years later. Yeah they were pretty fun. I kind of feel like we're all too old and decrepit to do it now like it's done. How enjoy the push me around in one of those hover around carts yeah? Why don't we just go to Vegas without just a different time? Oh that is an interesting idea. We got a big good opinions and get one of those delicious four dollar Prime Rib steaks. Okay look I think. Donna's yeah but they're not prime rib. They're probably they're probably like the leftovers from the restaurant next door because the plates may take the being washed them off and they can take him on a buffet they just chop it up into fine pieces and flavor it not into a into a steak shape now just the rips. Just leftover rapes three. Not Do you joke but I remember that being somewhat accurate okay look so the best products of the Wacky geus products. Here we go so the first thing I wanted to lead with was did you. Guys Catch Samsung's keynote event didn't know they copied the face. The face idea. You're blown apart my whole story here. jeeze trying to build up into something that people won't listen to you and you just went in and give away my My punchline here's a hole on okay. I'm watching this. I'm watching this event. And they're showing up their different Samsung Services on stage. They have this thing called Samson Pass. It's a new biometric identity. Identity Management Service identity management as a product. Let me try this again. Identity as a service product right. So it's a service and there is in the middle of the presentation on the stage. They say that it looks like the face I D. Hi Con the one that you see. That apple uses that apple created. I don't I don't think it looks like it. Looks like they straight up stripped off and just took it from apple and posted on on slide. Did you see the picture. That Susan cast happy Mac. CONNICK designed the MAC ACKFORD thirty anymore. But you know it was the boot up screen for for a good two decades. You're right and it's just sitting there on apple or Samsung stage. I don't know if they thought no one would notice if it was intentional. Because you know it's a rip off the ripping off the feature so why not rip off the icon to and then it's clear to everybody. What what it is you know what I mean? Yeah but isn't shameless shameless. Yeah exactly but isn't it illegal. You would think that apple has got to have that trademark cast for a company like Samsung Apple. Stop using it and then they maybe they maybe they trade some lettuce and maybe maybe they don't. I don't know nothing I want to touch. Id did yeah but not this year. That must have been the same as on the same is in the exact same keenum slide. Yeah you can send soon to open this up now. I still got Tim Cook on my screen here. I'm imagining his face. Here is exactly what it looked like right. There's the exact face I D I or the touch touch ID icon. You're right right what it's going to be intentional. Because I think it's it's kind of like a you know. Apple has created a defacto standard. And it's the most successful system and so you know if someone sees so if anyone's and it has any familiarity with it maybe they associated with it or the icon is part of the you know the big pundit experience and so it just helps they use become familiar with a two okay. Look I'm looking at the face. I D logo on Apple's website. That right now. It is literally the exact same lows. Looks like they just highlighted and then hit a command to make it bold just to make the lines a little bit thicker but other other than that it is literally exactly the same. Maybe they think of it as like okay so all of the other icons like the phone icon all pretty much the same right when you see the phone APP on any on any on any smartphone. It's the same phone handset which is kind of an ironic because no no one no one under the age of thirty or twenty five knows knows what home phone anyway like an actual handset. I'm under the age of twenty five. I don't even know what is Zeus. Oh Yeah Okay Yeah. I'm only ninety nine. Does it all the save save icon. It's like a like like a floppy disk in many places but I but apart from that these kind of defoe I mean that's just what the phone looks like is just what a browser looks like. I guess they have their logos. But May maybe this isn't such a great point but I could just be the Samsung thought. Well just one face to face I D oh come on I think so is giving. Yeah I mean this is an icon that didn't exist before for. It's the entire concept of something that apple created. You know but anyway I didn't want to didn't want to be too when I just thought it was. Funny let's move onto some actual product so hope you guys. Tell me if you think this is useful crock. Pots latest slow cooker. Now comes with you guessed it Alexa voice control because because that's something that we need right. Belkin has quietly unveiled a six court crock pot. Did you guys know that Belkin made crock minds. The idea with a new twist you can now control it with Amazon Alexa. Using the voice assistant you can not sit cooking time and heat settings but ask check the status of your meal otherwise pretty much just resembles a normal crock pot. Why Guess Belkin has a Mo- enabled crock pots or pressure cooker? Or something that you can use. We enabled Crock Pot. That's just what what's that. We enabled Crock Pot. It just sounds crazy just the sound of the words. What a future that we live in okay so Alexa controlled Crock Pot? Charlie you seem like someone who might actually use a crock pot. Does this seem like something that you would would wanNA purchase. If it's connects up to a SMART I. I don't like any gadgets that they're also very insecure. I like to connect. But if you're going to have a If you WANNA make your your gadgets voice voice controlled then why not just build in voice control the already works instead of trying to build your own and it doesn't work Belkin decided to come up with version of Siri or Alexa. Brody be either tear work. I guess it couldn't be much worse than Siri but it will be You'll be terrible or it would take them years and years to come up with it so we're not just taken off the shelf Alexa. I'm just building in kind of makes absolutely yeah rather than try to build your own own. It would be useful if you could say to the Crock Pot. Hey you know make my dinner. I mean what what commands going to have. That are actually she useful. You know because you've still got a couple of the vegetables you still GonNa put them all in maybe for the settings it would be helpful for saying a time August. I already east like Syria. My watch to set time for cooking. You say half hour a twenty minute time or something so if you could actually tell your your your cooking like turned down in late change temperature in ten minutes also something that could be handy. It just seems like Alexa enabled voice control is is the new three. That was introduced in television several years ago and was pushed as the hot new thing. Something that a lot of a lot of people just just don't seem to want to use. I don't know because I you know I. It could become. It's obviously it's going to be everywhere in every an older guy is going to have to have voice control. But I've been using the UP TV remote control a lot more to do searches and stuff like that and also like putting passwords The voice interface. Once you get used to it is really really useful and I. I think you know like a Crock pot where you could tell it to lately. Charlie said like Cook Cook Cook for now and what to cook this temperature for half an hour and then turn it down and cook for six at this temperature. That's totally useful isn't really. There's also I guess my point is there's a Lotta stuff that has voice control built in. That really. Just doesn't seem like you would ever need voice control troll perfect example. I just got a new washer and dryer and these machines are Alexa enabled. I still don't know what I can do with it. I even tried researching online line and you have to install like Alexa integration on your on your echo which is always which is really poorly reviewed on the on the skills website and still. I'm like well what can I do with it I can. I can make my washer start in two hours but I can do that when I'm standing hitting in front of my washer. Anyway I just press a button and we'll do that. So why. Why do I wanNA talk to it? Also and it seems like the new thing is you've got to install lexus support but is it actually useful. I wouldn't trust it really either if if if you press a button if you press too timer then it says you get. The displaces is two hours in some. You set it whereas if you say to your crop a cook this on one hundred and fifty degrees for six hours and and Then you get home and it just doesn't even searched on Alexa for a rumor at the at the House and and that's ooh it's been almost a hundred percent reliable. I what do you do with it. You tell it to you know. Tell the rubble to clean up. Clean up Tobe Rim to clean the kitchen and almost immediately and it says backing up and it goes actually be useful. Yeah Yeah there are quite a few use you know useful use cases for commands. Get used to it. I like you said you don't really know what what it can do. And in which is to use that right so it's kind of like you just sort of to change your mentality in all learn what commands it'll it'll it will respond to like your washing machine. I think is yeah. Another point in favor of using Alexa is that people are already used to it. Like you say we have to learn a different because you have to talk differently to everything you need to Alexa right. The way you phrase your refresh your commands so if you if you had to learn new syntax every single time you got new gadget. It's going to be a real pain whereas if you already know Alexa it works. Then I guess it could be easy to learn a new crop up okay. So we're a yes on the Alex Power Crock Pot. It sounds like cook our food for us which you know I would mind. We'll just get the crock pot like the instant instant pot. Yeah since Christmas and we've been cooking curries and Mike God we had one last night that absolutely divine. Oh boy. It took five minutes to cook five minutes crazies. What kind of vindaloo chicken vindaloo? It was really really really good really damn every time I could with the with the was it called the I'm spacing out on the name on the INSTA- bought it always comes out. Being very like the texture gets destroyed. The meet the least with beef even stuff because of all the high pressure it feels like you just tastes like boiled meats so I guess it depends on the recipe that she's probably going on boil. Yes the fast extra high pressure high pressure. Boil for me yeah. The meat chicken meat took like five minutes to cook. I think maybe chicken holds up better in the PIE and add. Beef does because every time I try always with beef and it ends up just like this weird Shui textured. It just feels like it's dress is. It's probably like well overdone. You've got if you want to cook beef to well done. It has to be a fairly tough cut and you got to cook it. Slow long and slow. You can't just you. You can't just boil it or put in a pressure cooker. You can't just JIM IT and cramming. It doesn't work just stop. You should just not not beef or chicken. You should just make like those two do things well are you. Are you vegetarian. No not really I mean I I I eat very little meat but so no. I'm not but I've got a conscience so you don't want to hurt the animal. Apparently he you want to have the animal. Why do I see a cow on Joe and I'm just like I just want to go over there and just get it into a headlock? He'd just start punching him right in his face. Yeah and then love of a leg. Aided put it up your leg stupid cow. No I want them to be treated kindly nicely but then I want to eat them afterwards. You know like I want him to want them to print it out in the pasture open pasture pasture getting great wonderful food and fresh spring water put in when they've had a nice life. I want to eat a cheeseburger. You know this is. This is Louis Louis Louis like almost loves me and he wanted to know me die but because they need. It wasn't very addictive. Literally the exact opposite of Charlie. If he wanted to meet cool he wanted to like start home. Meet cool movement. So that they'd have a show me they'd be singing about it. It'd be like you know Like Death Oh got it so the music genre band maybe singing and then they'd have a barbecue the back right so we listened to the band. We call that Japan heavy metal. See Myself Out the soundboard team actually more like Mel. We'll laugh at more accurate. Actually I got a couple couple of APPs on that. Okay we gotta keep moving here so this is one of the cool things I saw. And the entire show segues new s pod it is it looks like Dr Evil's throne except it has wheels on and you and you sit in your chair and you just direct it with your thumb and you just drive all around and It has all the SEGUE technology built in. So you can churn and move and go through six seasons stuff. It goes up to twenty four miles per hour. But it looks like okay A portable technology thrown in fact. It's something that if anyone's going to sit in one of these needs to be like Jeff bezos or or yuan. Musk or something. These guys really deserve a cool mobile tech thrown but segues are really cool. Never been on one. There are a lot of fun and they're great way to get around to. I know they completely dorky. Especially when you have a bunch of overweight middle aged tech tech guys using them for their their what's that came game call where they hit. The ball was interestingly enough on an automated scooter where you actually have to move but but did you guys see the Segue as Pie. Do you guys any pictures. Hang around yeah. It's basically it looks just like it looks just those-those movers in Wally that's what I was thinking. That's what it looks like another another way to exercise right. Yeah but you know if you're not going to exercise what a great way to difficult posted in the in the channel people write these to the gym. That's why the meat cost show. He's seven eleven to get a hot dog on the way back. No if you could afford this thing you definitely would be going several and afterwards but Tell me that doesn't look fun. It looks fun. Doesn't it go and it would be fun for sure. They would definitely be fun. Okay so that's the SEGUE s pod one of my personal favorites of this year's show. Let's talk about Peabo. It is is a robotic companion for single people doesn't that sound uplifting who doesn't want to have a robotic companion instead of little the victor. Hey It looks like kill you I you sleep. He looks like the Pillsbury Dough. Boy He looks like he looks like the stay puff marsh. That's what I he also looks like the Pillsbury doughboy. His head looks exactly like he actually does look like he's a lot of fun sex robot. Well they didn't say he isn't so you know what they say leander anything's sex robot. If you're brave enough and hands isn't going on well breath all right. Well let me read the story here. This one's from and gadget. It can get lonely living on your own especially when you've got a landlord that doesn't allow pets or roommates. That's where peabo comes in cute robotic companion robot from Korean developer surplus. The peabo stands just over a foot tall and bears. There's more than a passing resemblance to the state puffed marshmallow man. See they thought so too. Its appendages are articulated allowing it to waive its arms and toddle slowly around the room but is built with service in mind it can act as an alarm clock. Because that's what you wanted to do is come learn how at least for five minutes and cheer me up you can also tell you the weather and top new stories. It can play music and take pictures and remind you have appointments. That's right it's just a theory you know it's like yeah they say it's a companion but it doesn't seem like it does anything companion except just do whatever your echo. It could also sing and dance though so if it can't roll up joints and go get you a beer for you. Yeah yeah definitely can't wake you up in the middle of the nights and tell you what the weather is. It's not gonNA wait. Has a two hour battery life is that it does. That's it he's going to do it for as long as your arm is in the next two hours. Then you'll you find. I imagine dancing and not to be. I think the let me see here. Let's see here. I'm looking at the specs. Yes joint rolling time. Fourteen hours dancing time two hours. Yeah so it's a little bit longer if if it's not just sitting there break dancing for you but it doesn't really seem like it. Does anything companion. Just it's like it's like a moving. I can moving. ECHO should have had a stroke and then it would be comfortable. That's actually a great idea. It would it would look really cool if they give it a bullet to like a really cool tattoos go. Now you're thinking yeah can to hang out with you and your couch come in the room. It puts you in the nuts last really had in my roommate's thank you this. I really nasty surprise at all. Actually it's like you're like yeah that actually sounds like like exactly what it is GonNa be like okay. There was another there was another really weird. One look just like a tennis ball around I. The robot called us. I can't remember remember what it was called gold bully from from Samsung and it was called. Bali is it with an era. Why why I think I duNno Bali? They they talk about it the keynote. Yeah it doesn't show up and I'm using duck duck. Oh Jeez yeah. It's great if you will never find what you're searching for. I can't tell you how many times I've searched for a restaurant and then called it and figured out that it was a restaurant in Alaska Oscar or someplace really far away because duck duck. Go doesn't actually know where I am or what I'm doing or what I'm trying to actually find. I mean I do like it for the most part but I would say it probably probably is. It gives me what I want. Maybe sixty five percent of the time and all the rest of the Times. I ended up having to go to Google and actually what I want and then I google it and it's like boom top result. Exactly what I was looking for shows you how difficult search search and cold Mac it never comes up with the articles. I want. I would say it's just not fair. Search like it I find I find things on no. I'm looking for. I find things. Just not the things that I'm looking for but I do that. It's not stealing all my data not mining me see for profit so there's a lot of stuff about it that I do like but yeah Google is just it just goes to show you how credible google technology actually is because Google. Google is so good at giving you what you were looking for anyway. I digress a so the next one that had in my notes was okay. This is a trend. I truly do not understand. And it's something that was a new product from this company called. I guess they're called impossible. Possible foods you guys heard of the impossible burgers. I'm sure leader. They're probably everywhere in San Francisco Right. I don't know about everywhere but they had a few places. Yeah we we've had okay so a while ago I started seeing all these ads for the impossible burger. Impossible Burger. This impossible burger that may ended up having different fast food restaurants and basically it's just a plant based version of a beef patty. I don't know why that's news. Haven't we had that kind of thing forever. I mean they've had like Vegan. The thing is taking over as at Burger King. You know. I think it's nationwide impossible walker. Didn't they what is any. Maybe you don't know this but why what's different about the impossible burger as opposed to every other Vegan. Patty we've ever had last. Twenty is this based on is is it just like a soy or another vegetable patty or one that they can't tell the difference with me it tastes and feels just like real meat. So this isn't this isn't this isn't like meat grown in the lab instead of from an animal. No no no. It's made out of soya and carrots and stuff at that and all sorts of other carcinogens. And it's really out of. I don't like it because I just texted me really official. Oh does it just takes a highly processed food I defeats the object processes. It gets doesn't exist as well. Yeah it's not. It could be a beef beef when you bite into it. You're like you know so does it. Does it's kind of weird is odd it. 'cause it's you know it's it's it's engineered out of plants. But they they even use beetroot juice to to simulate blood. Oh I think it's pretty greasy. I mean it's got a ton of fat and saturated fat and just like a real big task this this. I don't understand this. Just eat burger. Nobody but what. If you don't want people were one some people don't WanNa eat me. Some people have vegetarian Vegan. They don't WanNa eat me other and also if you go to Some people just order the meat because it's default you go to you want a snack when you want to eat something you McDonald's or Burger King and you buy that you just by the regular Hamburg. You don't think about the Veggie Burger because they're terrible usually. Yeah so it's just a diff- all you ordered like Janis takeaway and you just get the one. That's got the chicken and even even though the Tofu one would taste exactly the same you and the texture will be the same. I don't know about that well. The chickens pretty bad chicken or beef. Yeah it played into the chicken or Mushy Tofu. Okay up until that point I was making some points back a little bit too well but so anyway people just take the the default option and he's not even want meat necessarily all they care about it. That's what they buy that because that's what you buy and that's what the Houston whereas also lately said Veggie Burgers in the past. Nothing good so like I think the best thing bookings this is impossible Bloomberg because that makes it sound cool will walk away with the unions because then people wanna try and it really is so when I when I wrote it right it was it was a massive success. I don't know about that. I mean it was popular when they first released it because it was Newburgh just massive people are still buying their open up new factories all over the place. It's crazy and I'm sure it's because it's called the impossible burger because instead of saying Oh this is yea it makes it sound like something interesting not always a veggie burger or this is something that's been around forever this is a new thing and it's corners impossible. I think the branding is good undoubtedly readily because even the name makes you. It's impossible to win now. I have to try it right. Can build up a buzz us. I'll tell you what's impossible is the notion that I'm actually GONNA put one. Are these my mouth. That's impossible that we're GONNA put one of these anywhere near my tongue. Let me just finish the story. Because we're not even talking about the story yet so the story was is that the impossible food. CEO said that his company is making a plant based version of Bacon. which again don't we already have something like this? Well it's Bacon Bacon and then we'll get to the pork part in just a second the CEO said we're not going to release a bacon product until we feel that we feel like anyone who has the most Hardcore Bacon worshipper thinks. It's awesomely family delicious. But we're definitely on-track so they're working on that delicious fabricated carcinogen filled Bacon but while we wait for the impossible burger. This story comes from engaged by the way you'll be able to try out the company's pork products the I just love that it's pork products at select select restaurants in two thousand twenty n gadgets. Nicole Lee got a chance to try the food ahead of CIS and found that it looked and tasted a lot. Like the real thing. If that doesn't make you cringe does not not to sound completely discussing. It looks tasted a lot like the real thing so it didn't taste and look like pork but a kind kind of did but instead you're instead you eating like old newspapers and whatever other flavorings has any worse than the really really bad Latte pork pork for probably which grew up inside concrete bunkers or even and then the food is processed. I mean the stuff you get in the fast food products is not even. It's not nice juicy piece of pork off. It's the it's the bones get tossed around in in washing machines. Slurry is into hot water with a mode. It sounds like the really terrible slurpy new slurpy favor for a seven eleven slurpee is filth. I mean the good stuff is really expensive. If you want something like this this this very happy. Cow Lives long happy life that you talked about earlier when they wanted to eat and punched in the face this that was the good fun though not punching its just punch just Negi. It's county the steady plunged into just choke him out with my with my put him to sleep. Expensive there's there's no way that any of that is going anywhere. Nim meet that most people every day. Yeah I you know I guess I'm also thinking about in terms of my own my own diet because I don't eat the really cheap stuff. I know that a lot of people probably do and I tried to either. The finest cuts cuts absolutely. What is this but a whole foods either? Because I can't afford to spend thirty dollars the costco well not usually. I usually get it from trader. Joe's I find jobs to be a really nice middle ground and for those of you. That don't have trader Joes. It's a restaurant or a restaurant. It's IT'S A. It's a grocery store that tries to sell you things that they themselves would actually want to eat. Now that's just me putting it into my own words so when you look at the ingredients on the back of the box when you look at like the meat products there's not a bunch of stuff that you don't understand. It doesn't look like a chemistry project. It's just normal ingredients but they may not be organic. They may not be grown up in a in a field that gets you know sixteen hours of sunshine every day and the cows listening to classical the music in their in their air conditioned pens but they treat the animals nice. The ingredients are for the most part normal ingredients. That aren't artificially made so. That's kind of a nice middle ground is. You're not spending thirty dollars a pound on media who owns trader Joe's county. Yeah Oh German The German super cheap they were German company. Identifies was originally the same company but L. D. definitely own strategy. Sometimes you find trader Joe's stuff on the shelves and Alley at least Eli's for people who don't know it's one of these supermarket where the stuff still on pilots to enroll the pilots in and can cost. I guess yeah. Yeah but it's got anyone could go with. No it's not bulk it's a regular supermarket. It's just cheap. I mean it's very popular is the Chili. The one just around the idea that for some things yeah but because the funny enough the fruits good and and love is local which is oh. That's funny because trader Joe's that's the one thing the you always gotta be careful when you buy from them is their fruit and their produce. Because you buy and it's rotten inside the bag before you even get liberty because it's the best best one one locally. I never touched me or anything like that from all the military is actually pretty good. But it's a little too sterile looking the way they package their me. It's like Ooh you gonNa make see everything anything inside the package. This chilled piece of Red Muscle. Sitting there it's just it's just too easy to sit. And you've got problem with confusing. Beetroot juice to simulate blood now. Well Yeah I don't WANNA I don't WanNa fake it. I mean you're GONNA put beet juice in it to to make AAC some. It just reminds me of that scene from Lord of the rings where the guys eating that chicken where the hobbit sings to him and like the blood running down his face. It's like I don't need it to be all red and bloody. I just wanted to be just want normal meat. I don't want to have it be designed by some food designed to make it seem as already. It's the the the pigs chickens engineered over through breeding over like to be a very very fat breasts small legs they seriously. And I believe you I was visualizing smile Gillibrand. Okay cut out bread. That's the best practice show if it's bread though I I'm more okay. If a chicken is bred with another chicken into have certain attributes as opposed to it was created by a guy with a loud hosts one involves like the exploitation of the the animals and the other one is just vegetables and things put together for cleverly. I mean what's the difference between a vegetable product that pretends to be me and tastes like and has the same texture and a vegetable another kind of vegetable product. which is vegetables mixed together? Well it depends on what they're putting insights. Yeah I mean if you're mixing a bunch of vegetables together and serving it in a in a on a platter or something well okay. That's fine now. I prefer my vegetables separate quite honestly. They don't like my food when it touches but if you chopped up into tiny bid and your start adding stuff to it and mixing it and trying to make it tastes like something else when now I'm like well. What are you adding to this to make it taste like something? That's when my eyebrow goes assuming that you rock Johnson Meat Product is at things attitude as well. I bet if you go pick up a packet from your from your refrigerator and take a look at the ingredients. That is not just pio taken in that. There's going to be other stuff. Well Yeah it depends on your lips together especially if you buy it from Costco Dude. I actually stopped by meat meat products from COSCO. I don't know if you ever look at the nutrition labels on we're going way off topic me well. A cult of meat product would be high quality. Organic it would be very very helpful for you but Costco meet. They add all sorts of stuff even to their hamburgers and stuff. which if you think think about hamburger it should be pretty straight for right just just to be ground meats? That's it but I looked at the label one time and I couldn't believe how much doesn't that Kabul and Sawdust you know at Taco Bell. They actually got in trouble for calling their Taco filling. Meet because it didn't have enough actual meat in a default as means so they had to change the name from meat and meat products. Meet meet like likes filling or they actually might have had to change it to meet filling. I don't remember exactly what it was filling. Okay okay last story and this one I think might actually be useful. But you guys tell me sunflowers nine thousand nine hundred and fifty dollars. Security Security Jerome aims to protect your home autonomously so home. Security technology usually takes the form of smart cameras or intruder detecting WIFI routers really okay but a new system from sunflower labs offers a more radical solution and it's an autonomous drone that oversees overseas your property so this thing sits in this little thing that they call hive it recharges. I'm looking at the picture right now. It actually looks Kinda cool. They billed as the world's first fully Thomas residential security drone the sunflower home awareness system has a ground base unit called sunflower. And it looks like Gotcha kind of garden light and uses motion and vibration sensors detect movement in your yard and then when it detects something boom a drone can go go up into the air and survey your property. It's able to tell the difference between people. Animals cars and display information on a map in real time. Sounds sounds actually like it might be pretty cool especially if you had a really large piece of land like you lived in Montana or something. And you don't want to be a bunch of people squatting and making meth on your a property. You can just have the drone fly overhead. Now they don't say this but I hope that maybe there's there should be an option to attach some gatling guns so there's something that you don't like on your property you can just maybe like a cow's giving you a look that you don't like you can just blast him and have your have yourself some steak for dinner. What do you think about that? If you Alexa and it'll be even easier to kill things. Go kill that intruder cow. Now you're thinking thing just deploys but seriously asli though pretty useful piece of technology when you guys say like this actually seems like something viable normally. You don't see technology. That looks like it's both pie in the sky. Hi Pun intended intended and actually useful but this seems like if you owned a large piece of property or even your patrol a border or something like if you were a governments since or I'm trying to think of scenarios we have these little kaiser a local hospital that the parking garage rush there. They have one of the big the big Bro. That looks like it'd be like without the Like a glossy dark from you know from wally and I don't know it. Just I just keep on thinking of those pictures. You see where they've fallen over into the into the grass or into the Fountain at the Mall Rundown steps when He. Yeah I think around a couple of blocks from here to try to chase the homeless people off the sidewalk. That's San Francisco City Ordinance. Five four all three two one. If you do not move in ten seconds you will be exterminated ten nine. They doesn't like those bulldozers like a single you like get scooped up all these other guys trying to figure out what's pushes you It also serves double duty because he could pick up the TURDS on the way on the sidewalk. So it's it's probably cheaper than having the force that you guys like the the the Fifteenth Person San Francisco. Turn the PUPA squad squad Okay well why not. I don't think there's any way we're going to top that that was That was the biggest laugh. I've had the entire show so I think we should probably go ahead and wrap it up there. What do you guys say show? Yeah three three hours. So we've only been doing this for six and a half hours now took us an hour and a half to get Charlie's audio and once we get all of the kinks worked out and actually get going. It's like our three for us. So nope let's go ahead and wrap it up. That's all the cool cast. We have for you guys this week but if you saw anything that you thought that maybe we need talk about next week or something or if you wanted to say hi. We're all on twitter. I'm at air fun lenders. Oh Kenny and Charlie is at Mister Charlie this has been the CO cast. The best dirty minute outcomes and you're gonNA hear all week long episodes focused on every Thursday night or everyone for listening and we'll see you next one just on. You hit that one skates. That's my they go plug here So I put out a whole selection of products here that we can just kind of talk about real quick and give give our quick takes on. How's that sound good? And then we'll call it good Charlie. Can you hear this. How Oh yeah? How about this area? Great Okay Ready. I'm feeling funny tonight. It's it's it's loaded. There's locked and loaded guy a guy all sorts of useful ones ready so like anytime we entertain tells a joke this when cued up so funny to hear that one and the key is you. Don't talk he just you just let that play. We sit there. Just sit there awkwardly by. It's set up as key.

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