Aired Last week 1:33
Newsradio 950 WWJ 24 Hour News | Newsradio 950 WWJ
Understanding the Black Hole Binary AO620-00
From the news
Aired 4 months ago 17:27
During your troubles you’ve got two options, run away or lean in. On this episode Russell talks about something his friend and former employee Steven Larsen said to him in passing, but had a big impact on him. Here are some of the awesome things to look forward to in this episode. What Steven meant when he told his sister to lean in, instead of giving up. What would be different in Russell’s life if he hadn’t chosen to lean in at different times. Why you should always lean in when times get hard instead of walking away. So listen here to find out what would be different in Russell’s life if he had walked away instead of leaning in. ---Transcript--- Good morning everybody, this is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. I just dropped my kids off at school and now we get to hang out. Hey everyone, I hope you guys are doing amazing. I am trying to get on a better rhythm of doing podcasts consistently. I had this really weird thing where like I’ll get in the mood and I’ll do like 10 in a row, and then I’ll get out of the mood and I won’t do some for a while. And I’m trying to get more consistent where we get two or three a week. So I apologize for my inconsistency, but I’m grateful for you guys and for listening in. And hopefully you get good stuff each time. You know, it’s been fun doing this now for 500+ episodes, and if you haven’t gotten the Marketing Secrets black book yet, go to Marketingsecrets.com/blackbook. Some of you guys know that Julie Stoien and I went through, and she listened to every episode and took notes on them all and then rewrote them into a book of the top 99 takeaways from this podcast. So to shortcut your life a little bit, go and get those, print them out, that’s what everyone’s been doing, printing them and reading them. But it will catch you up on the Marketing Secrets, the last 5 years of the best and most important ahas and things like that. That’s a freebie for you guys. But today I had a specific thing I wanted to share with you and I’v ebeen wanting to talk about this for a little while, but life’s been a little crazy right now, trying to get done some big projects. This month of October is crazy, I’m speaking all over, flying a bunch of places, we’re doing an event for Two Comma Club X members and a whole bunch of other things. Rebuilding the whole company structure, anyway, I could go on and on. But it’s so much fun. I love what we do. I love that we get to play this game every day. Anyway, what I wanted to share with you guys today, it was kind of fun, Steven Larsen was in the office the other day. Some of you guys know we launched the One Funnel Away Challenge, which has been nuts. We had over 7500 people sign up for it. It’s 100 dollar challenge, so 7500 people paid $100 to be a part of it, and every day for 30 days Steven jumps on and yells at everybody and pushes them forward through some curriculum that we’re taking people through. Again, it’s called the One Funnel Away Challenge, a lot of you guys are part of it. If you’re not part of it, then it’s because you didn’t pay attention to the 30days.com launch we did recently. Anyway, for all you guys who are in there, it’s been so much fun. It’s been fun though because Steven comes into the office everyday, which I miss having him there, he used to be there every day. You know he had to go out and start his own business and all that kind of stuff, which I am proud of him for. Just teasing, it is really cool. But I am really grateful to be able to pull him into that because it’s fun to see him everyday and see him in his element where he’s jumping on it, and training and motivating and pushing, just doing his thing. It’s amazing. This new program though, this One Funnel Away Challenge is going to change a ton of people’s lives and I’m excited for all of you guys who are going through it. But I digress, the reason why I’m telling this story is, he was in the office and we were talking aobut a bunch of stuff, and we were actually talking about the Two Comma Club X coaching program, which is something we sold at the last Funnel Hacking Live, and I think we had 650ish people join it. And it’s not a cheap program, it’s $18 grand a year or $1800 a month. And a lot of people came in at $1800 a month, which obviously is not a cheap investment, but at the same time, I talked about when we sold it, I was like, “It’s less than half the cost of a crappy employee.” And you’re getting access to all these coaches and all these things. So far we’ve done three or four events, I’m doing a two day event this month that only they are allowed to come to. It’s expensive but it’s also super cheap, you know what I mean. And we’re talking about some people that had dropped out of it for whatever reason. And some people have dropped out for legitimate reasons, I totally understand that. But the story I wanted to tell you today was interesting, was about Steven’s sister Marie. She joined the program, and she was probably in a group of a bunch of people that probably shouldn’t have joined. I think for some people it was as much money as they were making at the time, and they still just jumped in because they saw the vision, they wanted the thing and they jumped in. And it was interesting, Steven was telling me this story that like two months into the program, I think it was the second or the third month, the next $1800 a month payment came up and she was freaking out. And had kind of a thing like, “Oh my gosh, I’m not making enough money for this. I can’t do this, I need to drop out.” And she told Steven, “I can’t do this, I need to be out of it.” And Steven listened to her talk about all the reasons why she needed to drop out, and he listened to it and after she got done saying all the reasons why she should drop out, then he said, “Or you should lean in.” And that is the message for you today, “Or you should lean in.” What does that mean? You should lean into it, instead of freaking out, “oh, I can’t handle this.” Let’s lean in and double down and go all in. And when you do that’s when amazing things happen. And to Marie’s credit, she did. She leaned in and during that time got through the scary bumpiness and launched her business and right now her business is doing somewhere between 8 and 10 thousand dollars a month, which is amazing and insane and so cool. She’s helping people launch podcast. It’s like my podcast, if I was working with her I would record this and send it to her and she would just somehow make it magically show up on iTunes right. My brother does that for me. But that’s what she does for people now and she’s killing it. But it’s because during the turbulent times of backing out and running away, she leaned in. I want you to think about everything great that’s happened in your life. For those who went into sports, think about the hardest times, the times..I only know wrestling because that’s my world. But the times where I needed to cut weight or I had to go get someone who was really, really tough, or I lost a match or whatever, those are the times you want to quit right. You’re like, “I’m out.” And back out and walk away from it. But it was in those times that instead of backing out, I leaned in and had success. Yesterday, it was kind of fun, we were working on a video and I was like, “I need my old wrestling matches from back in the day.” So my brother, Scott, he had them all on his hard drive so he dumped them all onto Google drive, so I was looking at all these old videos of me through high school and college wrestling. So I was kind of going down this jaunt down memory lane, and I saw in there the match my junior year where I lost to this guy named Nick Fresquez, the very first match of the season. And I remember this because we recorded it, but I think my mom accidently recorded over it or something like that, but we had a 22 second clip of that match and it was when Nick did this move on me that was the move he beat me with. And I remember my dad used to watch that 22 second clip over and over and over and over again. I’d come up during the season, I’d wake up in the morning and he’d be upstairs watching it and he’s like, “Russell come here, come here.” And he’d sit me down on the carpet and he’d show me how the move worked and we would drill it, and go to the wrestling room later and drill the move. Man, we must have watched that 22 second clip of my loss like a thousand times or more during that next four months of the wrestling season. And we’d practice it and practice it and practice it. And yesterday I found the match of me winning the state title, and we’re watching it and seeing as I did that move, the same move he did on me to beat me at the first of the season is the same move I used on him to beat him in the state finals. And I was thinking about that, I was like, in context of this whole concept that Steven shared with me about leaning in, I was just like, man, if I hadn’t leaned in to that, if I would have been like, “Oh my gosh I lost to him.” And had fear and all these things, then I never would have been a state champ, which man, life circumstances since that moment that brought me to where I am today, all hinged upon that moment. It’s kind of crazy, if we were to go back in time that far. Right so in sports, the times it was the most painful and scary and the things I freaked out about the most, is when I leaned in, when greatness came. I think about marriage, I love my wife, I love my kids, but marriage isn’t easy. I thought it was going to be. I’m not going to lie, if I was to go back to Russell 20 years ago, I was struggling through life just waiting to be married, then everything will be good. And my marriage has been amazing , but man it’s been hard. And I think my wife agrees, it was way harder than we thought. And it’s those times where it’s hard where it’s like, man it would be so easy just to like, back out. “I can’t afford the monthly payment.” Boom, back out. But instead I leaned in. I was like, I love her, I’ve committed to this, I’m doing it. And because of that is how we’ve made a marriage that wasn’t just good, but a marriage that’s great. I think about it in business, how many times I could tell you the stories of me building a company and crashing it, and building and crashing it. I’m working on, we’re doing this event in Utah, the Dry Bar Comedy club in two weeks, or I guess it’s a week and a half now. I want to make an outline of the history of my business, so I went to the good old way back machine and went to try to find every single funnel that I’ve ever built. And I forgot how much stuff I’ve done, how many software products we’ve launched, how many info products, how many courses, how many viral sites, how many list building sites, it’s crazy. I haven’t finished the list yet, I’m already at ten pages of links to funnels that I built. And these aren’t just like, every page in the funnel, because I can’t in the way back machine. Way back shows you snapshots of your websites back, as far back as the way back machine was created. If you never used the way back machine by the way, you should go. Go to archive.org, in fact, do this for fun. Go to archive.org, that’s the way back machine, type in dotcomsecrets.com, my site, and go look at the history of my site, you’ll see every variation of Russell over the last ten years on that site. Every blog I launched on there, everything. But it’s fun to see the back, the history of these things. So I went to way back machine and was trying to find all these things, and you can’t see the upsells or downsells, so I can just find the landing page of every funnel I’ve ever created in my life, and it’s ten pages now of funnels. And I’m going through this and I’m laughing at some. Some of them were the worst ideas ever. Some that completely bombed. Some that I spent literally millions of dollars on that never went live. In fact, there were two or three that I found that I was sick to my stomach. I was like, I spent four years of my life, I had six full time developers I was paying a million and a half, two million a year for these guys, and none of these ever saw the light of day. I’m like, ugh. Some of them were the pre-cursers to clickfunnels. I remember clickdotcom.com was the pre-curser to clickfunnels, and I saw this thing. That was one that we literally spent, I’d say conservatively at least a million and probably closer to two or three million we spent on that thing. I found all the screen shots, all the everything, but it never went live. Nobody ever saw it. But had I not leaned into that and tried to build that, we wouldn’t be at Clickfunnels today. I think there are like 5 different software programs we created that were all pre-cursers to Clickfunnels. One of them was an RSS auto-responder, one was a desktop auto-responder, one was a funnel building software, one was a shopping cart. All these things that I tried to build that failed. I found this site, champion sound, this is like, I was in the brinks of bankruptcy, literally. I had just had to fire 80 of my employees and we moved from a 20 thousand square foot office to a 2 thousand, I had 150,000 in IRS back taxes that I owed and I was trying to figure out how in the world to save the company and save myself from bankruptcy. And If I would have gone bankrupt, I still had all this outstanding coaching liability. So I would have destroyed my reputation. So I was on this thing where if I would have given up I would have gone to jail and destroyed my reputation. So I was like I can’t give up, I have to lean in, I’m being forced to. I remember I had, I was on Flippa.com, trying to buy a website, trying to figure out my future, and at like 2:00 in the morning I saw this site called Championsound.com, which you should plug that into the way back machine, you’ll see what it is. Anyway, it was an email, text message auto-responder fro bands, and I was like, “Oh my gosh this could be the greatest thing in the world. I could start this thing, we could sell it to bands, and I could re-launch or clone the site and launch an email/text message auto-responder for dentists, and chiropractors, and I was like, “This is the future of my business.” So I leaned in, took 20 thousand dollars I didn’t have, bought the website. And then what’s crazy, when we tried to make it go live, or after I bought it and they tried to transfer it to me, they’re like, I gave them access to my server, and they’re like, “No, I need a server that can run Ruby on Rails.” I was like, “What’s Ruby on Rails?” they’re like, “Oh, it’s like a different language.” I’m like, “What?” I’d never even heard that word before. And I remember none of the development guys I had on my team at the time knew Ruby on Rails. I tried to hire people on Odesk to do Ruby on Rails, and I couldn’t find anyone that could do it. Man, after three or four months of trying to find somebody who could edit the software, after they installed and then left, and then all these things were broken, it wasn’t working, all the customers were angry and it was horrible. I literally, after that three months that I was like, “I just wasted 20 thousand dollars that we didn’t have. Just shut it down.” The servers were like a thousand bucks a month too, they were super expensive. They just shut it down. And I was packing up my bags for the day and was walking out, and as I walked away from my desk, I stopped for a second and I was like, “Wait a minute, I wonder if there’s anyone on my list who knows Ruby on Rails?” which is a stupid thing to say, because at the time my list was a bunch of business opportunity seekers, and they weren’t programmers or developers, but I had that thought in my head. So I walked back into my desk, I leaned in, sent an email to my list saying, “If you know Ruby on Rails, I’m looking for a partner.” And that email happened to land in the inbox of somebody who had bought my micro continuity product five years earlier and happened to be on my email list. But because my subject line said Ruby on Rails and partner, he saw that and he said, “I’m looking for a partnership with a marketer, I know Ruby on Rails.” And it was Todd Dickerson who responded back. And anyone who knows my story, knows that Todd is my cofounder of Clickfunnels, he’s the one who built it. And had I not bought Champion sound, had I not leaned in with the last bit of money we had, if we had not tried to get it to work, if I had not instead of giving up, had I not sent an email to my list…if I hadn’t done all these little things, that email would have never landed in Todd Dickerson’s inbox, and Clickfunnels wouldn’t be here today. So my message for you guys today, I know that in all areas of your life there’s up and downs, and typically when everything’s up in business, something going to be down somewhere else. Sorry guys, they’re blowing leaves behind me. When you’re up in business you’re going to be down in your spiritual life. When you’re up in your spiritual life, your business is going to go down. Or you’re up in personal health your business will collapse, or your marriage will collapse. There’s always going to be ups and downs and I don’t think anyone has ever had it where everything is perfect all the time, if so life would be too easy. So it kind of cycles like that. And I say, you know whatever season of your life you’re in, where you’re in that hard time, instead of running away from that hard thing, do what Steven said to Marie, and lean it. Yeah you could, you could walk away. Yeah, there’s a million reasons why you shouldn’t do this, but you know it’s right, you know it’s good, you committed to it, so let’s lean in instead of step away. And if you do that I promise you greatness is just on the other side of that. If Marie wouldn’t have leaned in, where would she be today? Would that company ever be there, would all the people she’s serving now, would she be able to serve them? Probably not. If I wouldn’t have leaned into sports, would I have become a state champ and an All-American, and wrestled in college, and ended up in Boise where I needed to be to be able to create Clickfunnels. In my marriage, all the hard times where I wouldn’t have leaned in, would I be where I am today with my amazing wife and my amazing kids? I got the coolest kids in the world. Last night we were downstairs because we are re-doing our bedroom, so we’re sleeping down in the basement right now, and on the big screen I wanted to show my wife a video, so I showed the video and then we stared looking at all the videos in our camera roll. And then somehow, I don’t even know how this works, but somehow on iTunes, on the big screen tv, they had all these clips from way back in the day, that somehow got save to iTunes or iCloud or I don’t know, something. So we’re watching these videos of our kids from back in like, like Aiden who is 8 years old now, there’s videos of him when he was like a newborn. And there’s this one, he’s probably, I don’t know, maybe 3 years old, and he had on Ellie’s swimsuit, so it’s like a pink and purple swimsuit and he’s dancing. And we’re like crying/laughing last night watching him dancing and in the video Collette’s like, “Aiden someday we’re going to send this to your wife.” And he in the video is like, “Mom, why don’t you send it to her right now?” We were just dying laughing at him in his little stick legs dancing in her swimsuit. And we’re sitting there just laughing our faces off and I was like, man, there were so many times in this marriage where either of us could have walked away. So many times in our relationship, and we’re like sitting here and just laughing at that and realizing how happy we are and how grateful we are for each other and how grateful we are for our amazing kids. But that didn’t come from stepping away from the challenge, it came from leaning in. So there’s the message for today, thank you Steven Larsen for sharing that with me the other day. He said it kind of in passing, but it had a big impact on me and I wanted to share it with you guys. And hopefully that will help someone in your moment of struggle in any area of your life, just remember to lean in. Thanks so much and we’ll talk to you guys soon.
Aired Last month 25:04
We Are Funnel Hackers And These Are Our Stories - Part 1 of 3
On this special episode we will hear part one of Russell’s first presentation at Funnel Hacking Live 2018. Here are some of the inspirational things you will hear in today’s episode: Hear stories of other funnel hackers in the community and some of the things they have done. Hear a little of Russell’s story and how Clickfunnels came to fruition. And be introduced to Todd Dickerson, Clickfunnels co-founder and Russell’s business partner, and hear some of the stats of Clickfunnels and it’s members. So listen here to hear part one of this very special three part presentation from Funnel Hacking Live 2018. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you enjoyed the last few episodes, we brought in one of our, my favorite presentations from Funnel Hacking Live number two when Sean Stephenson came and talked about all his amazing stuff, insecurities and finding people, and I hope you loved it as much as I did. With that said, right now I am cramming for the 10x event, I’m going to be speaking in front of 35,000 people in like 10 days. And then right after that we’ve got Funnel Hacking Live coming up, where we got 4000 people. Anyway, my life is a little bit hectic and crazy as you can probably tell. So because of that, I thought let’s bring another amazing presentation from one of our past Funnel Hacking Live’s to share with you while I am prepping for Funnel Hacking Live. And I’m sure I will be slipping in a couple more really fun episodes as I’m planning and preparing, and probably post 10x event to probably give you guys an update. But I didn’t want the podcast to slow down. So what I’m going to do right now actually is my very first presentation from last year’s Funnel Hacking Live event. For those who were there, I hope you loved it. For those who weren’t there, it’ll hopefully tease you and get you excited for Funnel Hacking Live. So if you haven’t got your tickets yet, we’re probably sold out by the time you hear this, if not we will be sold out very, very soon. You gotta go to FunnelHackingLive.com to get tickets. But this whole presentation is one, the event happened at Disney World, so I talked a lot about Walt Disney and shared some really cool stories from him. I talk about Value Ladder, I talk about the three phases of a company going from, you know, phase one-figuring out the what and the how. Phase two and phase three, I’m not going to ruin the surprise for you. Anyway, a lot of fun. So I hope you guys enjoy. We’ll break this up over the next couple of days. But I hope you enjoy these episodes and it gets you excited for Funnel Hacking Live. For those who are coming, I cannot wait to see you. For those who aren’t coming, this should push you over the edge. Go get your tickets, FunnelHackingLive.com. Thanks so much. With that said, let’s queue up the intro, and then we’ll start with the next presentation. Oh man, are you guys excited for this. I was in my room and I could feel you guys screaming and shouting when the doors opened, it was amazing. Thank you guys so much for coming here. I am insanely excited. We have killed ourselves over the last few months putting this together and I’m so excited to be here today with all you guys here at Disney World. Now to kick this off, this year’s theme is a little bit different than last year’s. Hopefully all you guys got your t-shirts yesterday. And we made a really cool video that I want to show you guys that will kind of introduce this year’s theme and what we’re trying to do, so I’m going to queue up this video right now. Video: “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, about the only thing you can’t do is ignore them, because they change things. They push the human race forward. And while some might see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.” Russell: Thank you. It’s pretty special, when we were planning this event last year we thought, how cool would it be to go to Disney and do this in Disney World? There’s so many amazing stories about their whole journey and how Walt Disney built this company. And I was researching Disney and studying him and his life before we came here and I heard a really amazing story. On Walt’s death bed, he was literally in a hospital, he was about to pass away and this reporter wanted to interview him. And they kept getting pushed off and pushed off because he wasn’t well enough to do it. And finally this reporter got the ability to come in and interview Walt. And he came in and started asking questions and he couldn’t understand a word that Walt was saying. So Walt motioned to him, “Come here, come here.” So the reporter actually laid down in the bed next to Walt Disney, and he’s laying there for 30 minutes and Walt was looking at the ceiling showing this vision to this reporter of this place that we’re in today; of Disney World. And he started explaining, “This is how we’re going to do the restaurants and the rides, this is where people are going to come, and this is how it’s going to change their life.” And he sat there for 30 minutes. Spent 30 minutes describing this place where we’re at today, five years before it was ever built. Not only was he describing his vision, but he was describing his role that he would play in that future, which is crazy from someone who is about to pass away. And I think for all of, as entrepreneurs, as people, as leaders, this is what I want all of us to be thinking about this weekend. The way to live, to truly live, is to believe so much in your vision, in your mission, that even on your death bed you’re going to whisper it in another person’s ear, explain what your vision is so it won’t die without you. What’s interesting is five years after Walt Disney passed away, they dedicated, they were opening up this place, Disney World and all this stuff was happening, he was going crazy and one of the reporters actually came up to one of the main people at Walt Disney, in charge of Disney, and said to him, “Man, it’s a shame that Walt couldn’t have lived to see this moment.” And this person looked back at the reporter and said, “you don’t understand, he did see it, he did see it and that’s why we’re here today.” And when I heard that story I was just like, how powerful is that? How many of us have a vision and we just know no matter what happens we have to get it out, we have to do whatever it takes? I guess that’s why most of you guys are here today, which is really fun. This is one of my favorite Walt Disney quotes. How many of you guys have seen the movie, Meet The Robinson’s? If you have kids you’ve probably seen it. If not, it’s one of my favorite movies. At the very end of the movie they share a quote and it said, “Around here however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things because we’re curious, and curiosity keeps leading us down new paths. And that’s what entrepreneurship is all about. That’s what we’re doing. Every day we have a chance to wake up and figure out what we’re going to create, what we’re going to make, what we’re going to, whose life are we going to change, which is like, the most exciting thing in the world. Now in this room right now we’ve got about 3000 of you guys and every one of you guys have a different story. And I wanted to share a couple of the stories here. I wish I could share everybody’s story, but we’d be here for like 6 months. But there’s a couple of stories I wanted to share that had a huge impact on me over the last 6 months to a year, as we’re building Clickfunnels. We hear these stories of people coming in and they have emotional impacts on us. I hear this story and on our team meetings with our entire company I tell everyone the story, because I don’t want anyone in our company ever feeling like we are a software company. As soon as we believe we’re a software company, we become like every other software company. And we become boring and bland and you crazy people don’t run through the door screaming like you did earlier today. We’re more than that, we’re changing people’s lives. So when we hear these stories, I love sharing with everyone on my team, and I want to share a couple with you guys today. So this one right here, first off, is Paul and Stacy, are you guys here? Can you stand up? Let’s give them a round of applause. I had a chance to meet these guys a few months ago, they came to Boise, Idaho, the greatest place on Earth. And while they were there I met them really briefly and then I had a chance after they went to the first event, they signed up for one of our higher end coaching programs and they stayed for another couple of days. And I didn’t know much about what they did or who they were. And then they got onstage in our little office and they shared their mission, what they were doing. And they told their story and most of our businesses are built out of something painful in the past. Something happened that we didn’t like that made us cause a change, which made us create something which now gives us the ability to help and serve other people. The wounds we have are typically wounds we heal for other people. And Stacy and Paul they were telling their story about how, I think it was 18-19 years ago they were in a relationship and the relationship started to break and it was horrible, it was a horrible thing. And Stacy realized that to save this relationship she had to change. It wasn’t like, “I gotta change him.” Like most people do in a relationship, she’s like, “It’s me. I have to change this if we’re going to work.” So she did the most difficult thing that human beings can do and she changed. And because of that they ended up making an amazing relationship and a marriage, and over the last 15 years of their life, they’ve helped over ten thousand couples to save their marriage and bring back the spark for more than 10 thousand more. Yeah, give them a round of applause. One of my goals for this entire event is hopefully to give them one or two little ideas so they can help 10 thousand more, 20 thousand more, 100 thousand more. When they came to the last event, they, her webinars she told me, converting at .5%, is this right? One half of one percent. What was your last webinar converted at? 28.5%, amazing. That’s why we do what we do. The next one I want to share is Annie Grace, is Annie in the audience? There’s Annie right here, give her a round of applause as well. So Annie came to this event last year, that was your first Funnel Hacking Live, right? She came last year and she was on a mission. So her backstory, she was in corporate America and the job she had they basically told her, “Hey you need to be able to socially drink. That’s how it works, if you want to raise up the corporations. You gotta be part of this.” So she was going on these business trips and she was drinking, and eventually she kept drinking and drinking to the point where she became addicted to it. Alcohol is very addictive. And after a couple of years she realized, “This is not the way I want to live my life anymore. This is not how things are supposed to be.” So she decided to try and break the chains of alcohol addiction. And for anybody who’s tried that process, you know it’s not a simple thing. And she didn’t want to go to AA and things like that, so she figured, “I gotta figure out a different way to do this.” And she went through a journey for 18 months, figuring out how to break herself from the chains of alcohol addiction. And then she did. And then she could have just left right there and been like, “Okay cool, I’m fixed.” But she said, “No, this is something I now need to help other people with.” And so she went out there with this message to share with other people and as I asked her the other day, I’m like, “Give me some impact numbers. What’s happened in the last year or so?” Over 50,000 people are now in her online communities doing a 30 day alcohol experiment helping themselves to break the chains of alcohol addiction. Is that amazing? Awesome. Think about that. All these numbers are amazing. 50,000 people are amazing, but think about for each of those people there’s a family and there’s kids, and there’s other relationships and the ripple effect that grows from it is amazing. Next one I want to share is from Pamela. Pamela, where are you at? Let’s give Pamela a round of applause. Pamela is actually going to be on Dr. Oz Thursday, right. So we gave her a pass to skip whatever sessions so she can watch herself on TV, it’s kind of a big deal. But I met Pamela last year as well, she came to one of our events. And at first I didn’t know what she did, and she came back and did a little presentation to our group and she told her story and within about 15 minutes, all of us were crying our eyes out. What Pamela does, she’s a doctor. And when she was going through medical school, medical school is tough. I’ve never went through it, but it’s a difficult process. And she was telling me the other day, she was actually at a funeral for the 8th or 9th suicide victim, doctor suicide, one of her friends. And at the time she was like, “I have to fix this.” So she started a suicide hotline. And I don’t know if you guys knew this, doctor’s have the highest suicide rate of any profession, almost double the number two if I’m correct, and there’s no one out there helping them. No one’s talking. So she spent the last three years filming a documentary. She’s been out there writing books, she’s written two different books talking about this thing, she has a hotlines for doctors to call in. She runs retreats and she’s literally save hundreds of doctor’s lives. But on top of that, each of these doctor’s lives, who she’s saved, he’s been able to impact thousands and tens of thousands of patients on top of that, which is amazing. And I love Pamela and her story. She’s such an amazing person. The funniest thing she told me on the message, she’s like, “Hey, before Clickfunnels I didn’t dare to take payments online, so I made people mail me checks, in the mail, to try to change their lives. Now I can get people to give me money online and we can actually help them, and it’s growing very, very fast.” So she’s going to be on Dr. Oz this week and she’s going to impact millions more lives, which is the coolest thing in the world. So I’m grateful for her. And like I said, there’s so many stories. One last story I want to share with you guys, because we’re going to be talking about this actually a lot today, this is Tim Ballard. I don’t know if Tim’s in the room right now, he may not be. So Tim runs an organization called Operation Underground Railroad. Who here has ever heard of Operation Underground Railroad? Very cool. So this is a mission I’ve gotten behind a lot in the last 6 or so months. Tim goes to the darkest, most evil spots in this planet and goes and finds kids, takes them and rescues them from a hell they can’t escape by themselves. And last year he saved over a thousand children and he’s helped arrest over 433 traffickers and it’s growing from there. Now tonight you guys are going to have a really cool opportunity. At about 5 o’clock tonight I’m actually going to bring him onstage and also another guest. We spent the last few months actually filming a documentary. And him and Nick Nanton’s going to come up here. And Nick and his team actually went down to Haiti during these raids, strapped GoPro camera’s on their heads and on their guns and actually went and saved kids and filmed a documentary. So 5 o’clock we’re going to show you the trailer of that documentary and you’re going to have a chance to meet Tim and meet Nick and then we’re going to have a break where we’re going to do this vendor speed dating, which is going to be a ton of fun. And we’re paying for dinner tonight, which will be a lot of fun. And then after that, for those who would like to, we’re actually going to be showing the entire documentary. It’s 85 minutes long, and you’ll have a chance to see what’s happening in the world. And not only see, my goal from this event, I want to make an impact. And not a little impact, I want to make a huge impact. We’re going to save a lot of kid’s lives during the next four days and then I’m going to ask for all your guy’s help on Saturday. After Tony Robbins talks to you all, we’re going to talk about how we can take this, this darkness, this evil. If you look at how slavery was broken back in the time of Abraham Lincoln, the way it was destroyed was people shone a light on it. What I want us to do as funnel hackers, I want to shine the biggest light possible on this problem so that the cock roaches in the room have to scurry away and disappear. And we’re going to disrupt this and make a lot of noise and I need all your guys’ help to do that. Are you guys okay with that? Alright. So there’s four of the 3000+ stories in this room, you guys. And that’s the reason why we do what we do. That’s why our team is so obsessed with making the software better, with training, with making you guys better at what you do because I know that every single one of you guys are not going to change one person’s life, you’re going to change hundreds, or thousands, or tens of thousands. And that’s why we do this. So my question for you guys, I want you to think about right. What’s your vision? Why are you here? Why did you jump in a plane? Some of you guys got stuck in tornado warnings for hours, flying around in circles trying to get here. What is your vision? Why are you here? What are you guys trying to create? Who are the people you want to serve? Because that’s the key to business. As soon as, for me and I don’t know about you guys, but for me when I started shifting my focus from “How can I make money? How can I make money?” to these questions, who is my mission? What am I trying to create? Who can I serve? That’s when the money came. That was the shift. So I want you guys thinking about this the entire week. What’s your vision? What are you trying to create? Who do you want to serve? And again, this is the quote, the theme for this entire weekend. Here’s to the crazy ones, the misfits, the rebels, the troublemakers (that’s all of you guys), the round pegs in the square holes, the ones who see things differently, they’re not quite fond of the rules, they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. The only thing you can’t do is ignore them, because they change things and they push the human race forward. And while some of you may see them as the crazy ones, we see genius, because people who are crazy enough to think that they can change the world are the ones who do. I love that. And then for those of you guys, some of you are kind of new to our cult-ure. How many of you guys are kind of new to this whole world? Welcome. For those of you guys who are quite sure what is your vision? What’s your mission? Who has no idea yet? Like, “I’m here, I don’t really know what I’m doing. I’m just excited.” How many of you guys are that? So for you guys, that’s okay. I want to share with you, this is one of my favorite quotes of all time from Winston Churchill. Winston said, “To each there comes in a lifetime that special moment when they will be figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents.” It’s true, for all of you guys. God didn’t put you on this earth just to walk around. There’s a purpose for all of you guys here. You’re here training, learning, trying to understand that. And that’s why I’m so grateful for you guys making the effort to be here. We have a lot of Clickfunnels members, 5% of you are here. The rest aren’t. You guys are the ones who are here to try to make the biggest change and the biggest impact. The quote goes on and says, “What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.” A lot of you guys don’t know what that is yet. I didn’t know what it was for me for years, for decades. And the more I moved forward the more I keep finding out, what’s the mission? What am I supposed to, I don’t know what it is. I’m just running forward as fast as I can. So don’t be nervous if you’re not sure yet. Just know that you’re in the right spot, you’re around a whole bunch of people who are here to help serve you, and to keep running forward and you’ll find that you find those things that you can do, and eventually it will come to you. And you’re going to be like, “This is my thing. This is what I was created to do.” And you’ll find that out. So I want to talk really quick about the vision for Clickfunnels. Now that I’ve kind of challenged you guys to think about your vision I want to share my vision. So Clickfunnels was created with a goal. Our goal was to free all entrepreneurs so they could share their gifts with the world. I honestly believe that entrepreneurs are the only people that can actually change this planet. I don’t think it’s politicians, I don’t think it’s government, I think it’s entrepreneurs. We’re the ones who are crazy enough to go out there and try to change things. Right? Do you guys agree with that? Yeah. So that’s the reason we want to free all entrepreneurs so that you guys can focus on changing your customers’ lives. That’s our goal. Now, I want to actually introduce a special friend and a partner. And before I bring him up I wanted to kind of tell a quick story. So this is my cofounder and my business partner Todd Dickerson. And a lot of times I’m the one on stage jumping around like a dancing monkey and people know who I am. They’re like, “Russell, you created Clickfunnels.” And I’m like, “I didn’t create, I don’t know how to code.” I hate to break that to any of you guys who didn’t know that. All I know is when we had this vision, this wasn’t a unique thing. I was not the very first person to say, “We should build a platform where people can do all their entire business on it.” Many people have tried over and over and over again. I tried three times myself in the past and failed. It wasn’t until I met Todd, we were sitting there in a room one day and we start mapping out this vision once again, for the 4th time, and Todd said, “I can do that.” And I was like, “Everyone’s tried dude, I don’t know if we can.” And he’s like, “No, I can do that. I can do it.” So we mapped out the vision in Boise, Idaho in front of a whiteboard in our little tiny office at the time. He jumped in a plane, flew back home and spent the next 6-8 months of his life in a room coding what became Clickfunnels. And this was not like the easiest thing in the world, as you can image. Most companies that we were competing against have dev teams of 80-90 people. We’ve got a Todd, and Todd built the initial Clickfunnels, and he is one of the most amazing human beings I ever met in my life. So what I want you guys to do, I want everyone to stand up and give Todd Dickerson a huge round of applause as he comes up onstage. Todd: That’s awesome. What’s up Funnel Hackers? Russell: This is such an honor for me to be onstage with Todd, this is like the coolest thing in the world. So just so you guys know, September 23rd 2014 was the day that my life, Todd’s life and all your lives changed forever. That was the day that he clicked live and Clickfunnels actually went live. Now this is obviously a lot of work on his end, prior to that to get to that point. But do you want to talk about what’s happened in the last couple of years since we’ve gone live? Todd: Oh my gosh. Well of course our original expectation was we were going to have 10,000 member week one. It ended up taking us about one year to get there though. So year one we ended up with 10,000 people. And then year two we actually rolled up and hit 20,000. Year three, we went crazy-50,000. Russell: Dude, that’s awesome. Todd: Well today, I pulled the latest stats, this morning, as of this morning we have 60,000+ active members. Insane, absolutely insane. Russell: That is amazing. Todd: I got another awesome stat for you guys. So this is insane, right. You guys have officially joined the three comma club, as a group. Processed over a billion dollars, through Clickfunnels, that we can track. That’s not even everything, we can’t even track everything. So it’s pretty crazy. Russell: That’s a billion with a “B”. I want to put this into perspective for you guys. I’m not that good at geography and math and all that kind of stuff, but there are 15 other countries who GDP is not as high as that. What that means is that if Clickfunnels was a country and we were the people of Funnel Hackers, we have a higher GDP than 15 other countries here on planet earth. Is that insane? Todd: Yeah, that’s awesome. Insane. Russell: And Todd’s going to run for president of that country, it’s going to be amazing. Todd: Clickfunnels Island. Russell: A couple other amazing things about you guys, what you guys have accomplished in the last few years. 258 of you so far have joined the Two Comma Club. Todd: Congrats. Russell: Where’s my Two Comma Club. Stand up here, stand up really quick so every can see them. Todd: Awesome. Russell: I want everyone to look around. These are your peers. Some of these people were in this room last year, thinking the same thing, like, “Holy cow. That guy made a Two Comma Club award and now he’s sitting next to me.” It’s amazing. Alright, you guys can sit down. We’ve got a new award. You want to announce the new awards coming out this year. Todd: Oh yeah. So we’re going to announce this for the first time ever, we have just created the 8 figure award. 17 people have qualified for it at this point, 17 of you. So ten million dollars in Clickfunnels. Russell: Where’s our 8 figure award winners? Can we stand up? Insane. So last year before the event, before we launched Two Comma Club award, I told Dave, “Can you pull the stats and see how many won the Two Comma Club.” I’m like, “I’m guessing it’s probably 15-20 people or so that made a million dollars with clickfunnels.” I think last year was 93, and now we’re at 258. And this year 17 have made over 10 million dollars in a funnel. And there’s people who encroaching upon the 9 figure one, so we gotta go make another award for next year, there are people who are getting close. The four minute mile, just so you guys know, it got broken, and then it got broken again, and it’s about to get broken again. So for all you guys who are sitting here wondering, these are the people who have done it. Grab them during the breaks, ask them questions. It’s possible. We’re seeing it happen all the time, so don’t dismiss it, it’s true, it’s real. Todd: You can do it. Russell: it’s insane. Again, our mission for Clickfunnels is this, is to help free all entrepreneurs so you guys can focus on changing the lives of your customers. With that said, let’s all give Todd a huge round of applause. Todd: Thank you, thank you very much. Russell: So tomorrow, not tomorrow, Friday we’re going to be bringing up all the Two Comma Club Winners and awarding their trophies, as well as the new ones, so I want to make sure you guys are all in for that. I promise you, if you’re in the room and you watch that, it’s going to be something that’s going to change your life because you’ll be like, “That’s my new goal.” If you’re in the Two Comma Club, your next goal is for X, if you’re just beginning, it’s going to be Two Comma Club. And I want you guys to see that and see all the people who are doing it. Because for me, as soon as I realized it was possible, then I was able to do it. And I want you guys to all see that it’s possible and it’s happening every single day.
Aired 4 months ago 29:02
Helping Business Owners Be Seen - Joe Fier & Matt Wolfe - FHR #283
Why Dave Decided to talk to Joe and Matt: Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely love showing people how simple it really is to get seen online in competitive industries. They share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency). Having generated over $100 million for themselves and their clients, Matt and Joe pride themselves on helping other business owners who want to be seen, and give great advice on affiliate marketing strategies and audience growth systems. Tips and Tricks for You and Your Business: Traffic strategies (2:30) SEO strategies (4:10) Creating content around affiliate offers (7:30) Using ManyChat as live chat (12:40) Funnel Stacking (15:50) Quotable Moments: "People want to be talked to as a human, not an automated bot" Tools: Yoast SEO EvergreenProfits.com/funnelhacker Links:FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Well everybody. Welcome back to funnel hack Speaker 2: 00:18 radio. I'm your host, Dave Woodward. You guys are in for a treat today. I have opted to have two amazing podcast host as well as guys who are absolutely crushing it. So let me know just to you guys, Joe and Matt Wolfe. What can the show guys? Hey man, how you doing? Thanks for having us on. I'm so happy to have you guys. So these guys are the cohost of hustle and Flowchart, which is an amazing, amazing a podcast. They've got cool, cool guys on there. I just know she had Tom Breeze on a couple of other guys. I've noticed obviously Billie Jean and the whole list. I'm like, Gosh, these events. Read them. Know a lot of these guys. Good Friends of mine. So it's a mucks. The most important thing that I want to make sure those guys who are listening. The reason I wanted to have Joel and Matt on today is these guys are almost anti agency and I want to kind of address why would, why we bring up anti agencies. Speaker 2: 01:06 The main specialty they really have is driving massive amounts of content. Also a of traffic, I'm sorry, using ads and content, podcasts being one of those content pieces, but one of the really cool things these days right now is they have this weird like super power of being able to be seen everywhere, but by the right people. Everyone these days talks about being seen everywhere. It really doesn't matter if you've seen everywhere, if no one cares about you, so we're going to talk today about is how to get seen everywhere by the right people, how to do affiliate marketing the right way, how to actually use ads, content traffic, so hold on tight guys. It's gonna be a fun podcast and super excited at both you guys on the show. This is our favorite topic is just kind of opening up some eyeballs to how traffic can actually be done effectively and not extensively and it's a super easy. Speaker 2: 01:53 Once you get that foundation layer, well do I know that's one of the biggest things most people struggle with is this feels like to do traffic. I got to spend thousands and thousands of dollars. I never know which dollar really works and which one doesn't. It's kind of proverbial going back to the old branding days and you know, 50 percent is going to work. I just don't know which 50 percent it actually is. So with that, let's kind of dive right in guys. So tell me what, where do we start? How does, where do you want to take this thing? All right, so you know, probably the best way to approach this. I'll kind of give a quick breakdown of our traffic strategy and then you can kind of pick it apart if you want and we'll just dive deeper and deeper into it. So the way we drive traffic, is it sort of a combo of Google ads, Seo and facebook ads? Speaker 2: 02:32 Um, so what we'll do is we'll create a piece of content around the problem that our product solves. So a blog post on our wordpress blog, we'll create a piece of content and we'll go to google and we'll find what people are searching for keywords around the content that our problem solves. We're not trying to sell them on that first touch. So for example, one of the examples I gave on a previous podcast was, um, let's say you have a home remedy for, okay. Um, somebody goes to Google and says a in, how do I cure heartburn at home? Right? Well, that person is looking for a solution to their problem. You put content in front of them with some tips on home remedies for heartburn. Now that they've used that content, they essentially raised their hand and said, look, we've got this issue. That's how we know that this problem is interested now, or this person is interested in what we have to offer. Speaker 2: 03:23 Now what we're gonna do is we're going to retarget the heck out of them everywhere. So they're gonna start seeing our ads to our product offering on facebook, on Google display network, on youtube ads onto Bula. Uh, you name it. We've probably experimenting with retargeting on those places, so the key ideas use google search ads so that people are searching for the problems that they have, put content in front of them related to that problem and then just retarget them everywhere once they viewed that piece of content. So that's the sort of game plan in a nutshell that, that we operate under and we do it with both our own products and with affiliate products Speaker 3: 03:56 in our podcast and our podcast. So I'm really curious because Seo is one of the things I just suck at. I've never done anything. You get this thing out. The whole idea as far as google content scares me. It's how do you, how do you really do this thing effectively without having to outsource all of it or do you outsource at all? So there's a combo. We do outsource a little bit. We actually hired some interns and have have a little team as well. We're lean and mean, so we're not a big company so. But it appears that we have this massive budget, which is really cool. It's only being shown to the right people. All these ads, so for Seo, we always use a yoast seo plugin for wordpress sites, so just the free version can do a lot for you if you just turn the all the lights inside the plugin green. I mean that's a good first step. I mean everyone should be doing this and we didn't focus on that for a very long time. We did that for about two months with all the previous existing posts and now what do you know? Organic traffic is the number one player for us. That's how we get most of our traffic. So the retargeting Seo while ast, is that right? Why O a s t a r y s t, Speaker 2: 05:05 yeah, and if you're not familiar with that plugin and essentially what you do is you install it and then we write a new blog post. It says what keyword you're trying to rank for. You plug in that keyword and then we'll give you a whole bunch of suggestions of how to optimize that post so that it ranks for that keyword. So you just kind of follow the list. If you follow the list, there's a little light that starts out red saying you're not optimized. If you follow the list, the light turns green and you're now on Speaker 3: 05:26 page optimized for Seo tools. I'd love to see. Yeah, I mean it's great for existing content. We're all sitting on a bunch of it, so let's optimize that and then you can go further with some new keywords. So how you guys didn't use that on your podcast Speaker 2: 05:42 and cast. We specifically try to rank for our guest's name. That's kind of our big game plan with the podcast is anybody who comes on our show, we want to be on page one for that guest's name. We want our episode with them to be on page one so people will search for, let's say had dave Woodward on our show. They searched Dave Woodward. We're ranked number three probably below your site and you know, maybe click funnels and some of the stuff you're involved in, but ideally we show up on page one as, um, an interview with you that people are interested in. They click into our blog, they click deeper into our blog, defined other, you know, other things, and then based on what they look at on our blog, we then retarget them with offers. Awesome. So you're taking that podcast, make a transcript out of it as a blog article, taking that blog article using seo yoast and other tools to then rank for that Speaker 3: 06:29 guess. Yeah, exactly. And we see it as a big segmentation tool. Any piece of content, no matter what you're producing, we just, she's podcast. It's easy for us. We have a system and it's multipurpose, you know, we can go across the web and upload a transcript to things like a medium, you know, or use that on medium.com. You can make them into slideshare, pdfs and then get traffic that way. So we're big into repurposing, but bringing it into our, bringing people into our ecosystem so we can let those retargeting pixels do their work. Speaker 2: 06:58 Yeah, I love it. Well, I'm really curious on the affiliate side of things because this is one of the things that people are always bugging me about. You know, at first obviously you click phones, has our dream car award winning thing, so you get 40 percent recurring commission plus if you get to a hundred accounts on a monthly basis, you get $500 a month for your car twitter accounts, you get a thousand. So we've always got people saying, how do I get a car, how do I get a car, how do I get this money? And one of the things people I struggle with trying to help people understand is there's more to it than just taking our current links and blasted him everywhere. You are just magical at really creating content around affiliate offers. I want to spend some time on that. Sure. Speaker 3: 07:37 Sounds good. Um, yeah, so we start with I guess our approach. We'll start there as we like to work with tools that we love and ones that we use in our own business so we can put our knowledge, our experience behind all the content that we create around that tool. So, uh, yeah, we'll, we'll usually also work with folks that we kind of know who probably have act like better the relationships we have with that affiliate offer, let's just say that helps the entire thing. So we'll start with creating content and we'll select probably the top five common objections and then from there, you know, that's where we can start pointing ads on Google for instance. And then, um, that's more or less our first touch from Google ads to a piece of content. And then from there we have pixels for Google, facebook, youtube, there's, I mean there's all sorts of different platforms you can retarget on. That's where we call it our cleanup crew. More or less, you didn't buy on the first touch. There's always a call to action inside the value giving a blog post there. But we know that it's gonna take multiple touches. So we feed the Pixel. That's what the guys like. Vince Reed, Billie Jean, all those guys, you mentioned a Tom Breeze, they're all big on feeding the pixel. I think that's the big thing. People have to get over it. Speaker 2: 08:50 Don't go what that means because we hear that term feed the pigs all the time, but I don't people really understand what feed the pixel really needs. Yeah. So if you want to do retargeting, which is, you know, you, someone lands on your website once and now they're cookie cookie drops onto their browser. That's the pixel that you would grab from a facebook or Google ad platform. Uh, so that would be the pixel we're talking about there. And for retargeting you can build this audience. So the Pixel is essentially creating this new audience of visitors who are engaging with your content. So basically the idea is you put a piece of content in front of people, your pixels on there, anybody who views this piece of content is going to see our other ads. So we want to get as many eyeballs on this piece of content as possible so that more people see our other ads. Speaker 2: 09:37 So that's essentially what feeding the pixel is so that our ads are being retargeted all over the place to more and more and more people. I love it. Super Cool. And I guess one little wrap a bow on that, a lot of folks try to get super targeted on, uh, the, you know, the platforms she feed the pixel, you're leveraging their algorithms and the, yeah, the rocket scientists that work at Google and facebook, let's leverage what they've done really well, feed that Pixel and let them do the hard work. Yeah, we'll follow up when it comes to advertising. We've actually kind of gotten in the habit of selecting less and less options inside of facebook and Google and letting facebook and Google optimize for us. So you know, we're going to start with some, some very broad like interest targets on facebook, you know, we may start with like digital marketing or something like that which has $20 million fans, but it's still pretty broad and then we won't set any other targeting and if you let it run for like a week or two overtime, facebook's going to start to figure out which of these people are converting and which aren't. Speaker 2: 10:35 And they're going to start putting more of the right people in front of your ads. So I love that idea. That is super cool, so on the affiliate side, because affiliate marketing is one of the most can be a struggle for a lot of people because they have so many other people competing for the same type of words. Everything else. What are some of the key things you guys are doing? I know you guys, first of all said you take is find out what are the five objections or things about what else? I think there's a lot of ways with affiliate marketing that we go probably way above what most people are willing to do, which is why we've been so successful at it. Um, you know, real quick, I want to make sure we talked about that kind of success because you guys are just your normal affiliate marketers who are making a couple hundred thousand 100 bucks, a thousand bucks or even 100,000. Speaker 2: 11:18 You guys are like seven figure affiliate award winning marketer. I mean, you guys totally get this thing right now. Eighty percent of our business affiliate marketing is our main income stream. We do sell courses and things, but affiliate marketing is our main revenue stream. Um, if you want to learn how we're doing it, that's what we have the courses for, but we make enough money doing what we do. So, um, so, so as far as affiliate marketing goes, there's so many things that we'll do. So, a, we always like to create a landing page so we're never going to send straight to our clickfunnels affiliate link. We're going to send them to some sort of a piece of content that maybe compares click funnels to other alternatives that are there, that explains the various ways we're using click funnels in our business, things like that. We're going to create a lot of content around click funnels and why you should want click funnels. Speaker 2: 12:01 So that's where we're going to drive our Google ad traffic to. Um, another thing that we do is on our landing pages, we always put a little mini chat. I'm not sure if you're familiar with mini chat, but a little of course chat Bot that basically will allow people to communicate with you over facebook messenger. We put that on all of our, all of our pages everywhere across the Internet. So if somebody's interested in affiliate product and they have a question, they get access to me or joe or one of our two team members that are actually in mini chat fielding questions. So we'll actually get into mini chat and close sales over mini chat of products that we don't even own. Um, now I'm want to stop you there because this is one of the things that people screw things up with many chat is they've had this idea as far as it set it and forget it type of approach. Speaker 2: 12:44 You guys are actually, that's one of the things I love about what you guys do. You guys actually using mini chat as live chat, which is something most people don't even consider. It's like, you know, I don't want to do that. I'm just going to set it up and let it run and whatever happens happens. So yeah, we used to use, which was kind of the same idea, a little button thing that said, hey, do you have any questions? They message us and then we'd go into the dark app and respond to people when the mini chat opened up the version where you can do the, essentially the same thing, but it goes to facebook messenger. We got rid of our can just put that on there instead. But yeah, I mean the first two messages are actual automated messages. Like, Hey, what do you need help with, you know, select one of these options that applies. They click one, maybe there's a link to like an Faq or a video or something. And then beyond that a real person jumps in and actually communicates. Speaker 3: 13:32 And we have a whole system. So this is, I'm happy to bring this up because no one is doing this, not even for their own products. And we've had a, we just actually spoke to Mike mcalary of profit first and he bought a product from us and uh, and he noted he was like, you do better customer service than the actual product owners do affiliates doing this because of the follow up. And people want to be talked to like a human, not an automated Bot. People mainly think it's about talking to them. I'm like, no, no, no, no. This is joe here. This is Matt and I'll even do. We'll sometimes do loom videos where it's a customized screen capture maybe a minute or 200 percent of the time. Ninety eight percent of the time people are like, holy crap, you just took that time for me. Like personalized and by then you're pretty much close. They're telling everybody else about their experience. So it's super cool. Not very many chats. Amazing. You can do a lot, but flipping it to be pushed. Personalized and humanlike I think is the key. Um, so deeper down the, the affiliate funnel, Speaker 2: 14:36 no, the list around every single product we promote. So we have a list of people that are interested in click funnels. We have a list of people that are interested in thrivecart and other tool. We promote pushcrew yeah, we do push crew notification. So when, whenever we want do a promotion, we send it out to our entire push crew lists. Um, I don't know. We actually have an affiliate marketing course. It's got 120 different ways to promote products as an affiliate and if you just did them all, I mean there's no reason you can't make six figures a month doing it. Okay, so stop right there and tell people where they can get that because I've known them. People are going to go crazy. So how do they actually get that course? So that would be the best places to go to evergreen profits.com/funnel hacker. Speaker 2: 15:16 So you'll get a book actually, it's a little free book for the coastlines that all this traffic stuff and you'll have an opportunity to see the affiliate course and it's a piece of. It's a piece of a bigger funnel. We'll say that, which again, I want to make sure people understand. I think it's one thing I love about what you guys do is this I refer to is funnel stacking where they come in one funnel and they literally get stacked and layered and that layering is what allowed you guys to really crush seven figures as affiliates. Which is phenomenal. And I think too often people think that I'm going to create one funnel and it's just going to take care of everything for me. So explain kind of how your, how your funnel stacks work. Yeah. So everything is content based and we love to, you know, start with content and interest. Speaker 2: 15:58 Kind of like what Matt was lining out with, uh, you know, we'll have either topics around a specific product or maybe it's podcast and our case and we use that content to segment folks into these different funnels. So these are all different followup sequences based off of the type of content they just consumed. So they'll have, will have an email follow up sequence. Pushcrew has its own kind of marketing, a mini chat has tags as well, so we have the opera and then obviously have the pixels, the different ad networks that are going to show irrelevant affiliate offer or maybe it's additional training and other podcasts we want people to listen to. So that's the idea is using content to kind of leverage where we want to take them. We're personally choosing to go based off of the content. And then as far as far as like the actual funnel elements, you know, I don't want to say this is easy to do, you know, it's kind of a simple concept, but it's not easy to set up everything we do. Speaker 2: 16:53 So one of the things we do is we actually have a split test running all the time on all of our pages. So even when we're promoting affiliate products, let's say we have a landing page that promotes click funnels, I'm going to have two variations of my headline on that page going at any given time or two variations of our video explaining why you should get click funnels or two variations of the button. There is always, always 100 percent of the time I split tests running on both our landing pages and our various ads that we're running. So we're just optimizing, optimizing, optimizing. And I've just, I'm never satisfied. I've got some ads in Google where we're getting percent click through rates on them and I'm still trying to optimize them up into better click through rates. So that's awesome. Matt, go ahead. I was curious as far as when you're doing a split test, how, how often are you changing it? Speaker 2: 17:39 Because the problem I run across people that say I'm going to split test. I do, they set it and they forget about it. It's like dude, you're not doing anything with that. So split testing, so use vwo visual website optimizer to run our split tests and I actually I check in on them once a week, but it really depends on the amount of traffic going to a landing page. Some of our offers get a lot more traffic than others. You know, we've got paged at some pages that will get up, you know, a thousand visits a day on them. So those ones I can legitimately optimize on a once a week basis. Some of them, you know, they'll get a thousand visitors a month so I'm actually, I'm checking on them once a week but I'm actually only going in and making a new variation once. I feel like I've got enough data to really justify a new variation. Speaker 2: 18:20 So you know, so man, do you feel like a thousand is enough? Is that Kinda the magic number? It has got to be technically, I think if you were to talk to like a real hardcore conversion rate optimization guy, he would say that's not enough. Um, for me it's been working. It's been working. We're seeing incremental growth every month. So I'm, you know, I'm happy with the results we're getting out of it. That's the key thing that we had the Aha this year is I think as a business coach and said, okay, look at the little indicators that you have in your business, like conversion rate, uh, you know, traffic numbers, all of that. If you can increase those little bits, that little bits every week, I mean, just look at the compounded effort over 12 months and then look at where you're going to be over that span of time. Speaker 2: 19:00 You will, I mean conservative things about tripling your revenue. Now, you know, if you're just slowly doing just that and then optimizing your ads as well in the same way. And it's not rocket science, you just have to have a really solid offer or multiple offers. And then just do these little small, monotonous tweaks that, you know, it's not starting something from scratch, but as entrepreneurs love doing, staying in your lane and going, oh yeah, that's been a big Aha for us is just the small incremental improvements week over week, over week, look at it over six months. And you went, wow, how did I get from there to here? So how do you guys deal with the whole shiny object syndrome? Because you guys are getting a ton of offers in front of you guys all the time. Speaker 2: 19:41 The best people to ask on that. Matt had been in business together for like 12 years now, which is crazy. He's like my other brother I never had. So we have a similar brain. It's different, but this year I honestly, we, we hired a coach and he told us to stick with the plan for like a year minimum. And that's where I went into the optimizations. That's where we went into a very deliberate mood on what we're doing. Each week. We've even kind of cut down our work time because of just personal things we want to do rather than sitting behind a screen. So we'll, I'll say, I'll say the times, the most difficult thing that gives us shiny objects syndrome is we have a podcast as well, so over the last year and a half since we started this show, we've interviewed 112 people now and every single person has good ideas, so that's where our tiny object syndrome comes into play is we'll get off an episode with somebody and go test that and then like we'll talk to, you know, one of our mentors and they'll be like, no, stay the course, you know, verbally slap us. Speaker 2: 20:40 A mentor works getting super clear on what we're doing now. And then what's the, what's the infinity project? James Schramko calls it like this thing and you're always kind of working on what your team is and that's worked for us. Yeah, no, I love Schramko's infinity project. It's a great, great analogy. He thinks he's a great guy. Yeah. So I'm really kind of curious as far as I'm sitting here going massive shiny object syndrome with a ton of affiliate stuff and going, okay, so evergreen.com four slash funnel hacker. I got to see who's going to go ahead and actually go through all 120 of those and put those in place so we can do. Let us know. We'll give you something cool. If you do that and prove that you've done them all, it'll be good. Yeah, I mean that's. That's the cool thing about affiliate marketing I guess that we want to. Speaker 2: 21:29 It's a great bolt on. You don't have to just do affiliate marketing. Do you have a solid offer that you feel like you're still leaving some things out that you can then leverage someone else's offer product or service or even brokering a deal? We've done so many of those and that's the thing. It all compiles up into more profits based off of what you're already doing. So bolt on. I think that's a good little like, oh, that's it. One of the things you guys made mentioned, which I don't hear too many people talking about these days and that's Taboola. Do you wanna explain what to Bula is and how you guys were using it. So taboola is what's called a native advertising platform and essentially what it is is if you ever go to some of these bigger sites like CNN or Msnbc site, you read some news and you scroll down to the bottom of the news site, it'll say you know, also recommended and there'll be some little ads and usually they're very like click baity looking ads with the image. Speaker 2: 22:21 You can't really make out what they're doing in the image. And they're like, you know, wait until you see what this guy did after he ate a pickle or whatever. And you're like, oh, I need to click on this. What is this? Right? So you see these on these big platforms, these new sites, and it's down at the bottom and they call it native advertising because it looks like it's native to the site. It looks like, like you're clicking on more internal content on the site, but when you click to it, it's, you know, an external site and the extent of what we've really experimented with is just purely retargeting because the idea being if they view a piece of content, we want them to see us in as many places as we can possibly put ourselves. So there'll be a piece of content. Maybe the content is around, you know, click funnels, here's all the way we use click funnels and now all of a sudden they're seeing our ads to our landing page about clickfunnels. Speaker 2: 23:08 They'll see them at the bottom of an MSNBC page. They'll go to somebody's blog, they'll see it on Google display network, on the sidebar banner. They go to facebook, it will be in their feet. You know, it's just part of being everywhere. And so our budget for it isn't very big. We don't get just a ton of impressions on that. We might spend $7 in a month on it because it's a very low volume play, but it's part of that branding thing is part of that psychological thing. We're holy crap, I'm seeing these guys everywhere and that's what it does for us at least. I love that. A two bullets. One of the things we're starting to play around with ourselves. So I, again, I haven't heard too many people playing around with it says, cool, you guys are using it. Yeah. Yeah. And it, it's, it's great for feeding the Pixel to um, you know, we tried to put some of our content, the same kind of content that if somebody searched google, they would see those blog posts. We tried to put that in some of the native ad platform stuff and put some like click baity links just to feed the pixel. And what we noticed was the time on site from those people was like three seconds long. And we're like, okay, these people are clearly not spending the time required to be a good prospect. So we actually cut out all cold traffic from taboola and just made it purely a retargeting play for us. But their dive back into it in the future, I'm sure we will. That's the key. Speaker 3: 24:20 Just be on his men. If you have, you know, the access to all these platforms and can just do retargeting, why wouldn't you just place that Pixel on your site and let it do its work? Keep an eye on the budgets, you know, make sure you're not spending a boatload of money but, but the branding play, you know, it's what five to seven touches is the average. They always say, for someone to make a conversion, well might as well do it this way. That's how we choose it. Speaker 2: 24:41 And I mean with the, with the risk of sounding like I'm kissing butt a little bit, something like click funnels makes it really easy because once you get something one of these funnels that works really well, there's a little button that says, clone your press that button and you do it all over again. Wonder how we do that landing page, that evergreen product. I love it. So obviously one of the things you guys are magicians ad is making sure that you're seen by everywhere, but most importantly by the right people everywhere. And I appreciate you guys spending time with the state as we kind of get close to wrapping things up here. Joe, Matt, anything else you guys want to leave with our audience? I think Speaker 3: 25:16 the big thing is, is just the Aha is, is think about how you can bring all these platforms and let them work together. A lot of folks try to keep things. I'm a facebook guy, I'm a google guy. Well, why not be everything you know, and focus on your input where, where, where's the best input they could bring those qualified eyeballs to your ecosystem. And then, you know, let the magic happen with the platforms. Speaker 2: 25:39 That's the big thing. I mean, you pretty much covered it. Um, you know, and, and we do the same thing with the podcast. We didn't really dive too deep into it, but with the podcasts, um, you know, that's the podcast could be huge. If anybody who's thinking about doing a podcast, I'm always blown away with the excuses. People don't, they give for not having a podcast because it's probably been the most impactful thing we've ever done in our business. But you can do what we call our invisible podcast funnel where essentially people listen to an episode and then once they listened to an episode of, let's say we had a, a creator of a software product on the podcast, we can interview that person than anybody who listened to that interview. All the sudden we can now retarget them with that person's. So it's just a real quick way to use and monetize a podcast through, you know, that that's essentially them raising their hand and saying, I'm interested in this because they just spent an hour with me, Joe and the creator of the product. Speaker 2: 26:34 They're going to start seeing everywhere now. So take for example, you guys had me on, if you have me on your podcast, you didn't win target click funnels because we'd be talking about click funnels and everything else. And then you're going to have your affiliate link type to see all those ads that we send them to a landing page. We wouldn't, we'd never really linked straight to an affiliate link. We would send them to a landing page. That way we have the opportunity to, to, um, capture him on an email list and give some reasons why you should get it through our link and maybe offer up some bonuses and things like that. Uh, but yeah, that's exactly what we do. We would put our landing page for clickfunnels in front of anybody who listened to our episode together. Yep. Oh, such a cool idea. Speaker 2: 27:12 We should probably do that. I'll probably do that. That sounds fun. Anything else guys? Again, thanks so much. Yeah, just everybody. Evergreen profits.com/funnel hacker. You can go down the rabbit hole and learn a little deeper and that's going to get something. This book right here, it's called, um, the evergreen traffic playbook. That's the book that will give away for free. We'll give you a free digital copy firstname.lastname@example.org slash funnel hacker. There you go. Awesome. So guys, again, check it out. Evergreen profits Dr. Com, forward slash funnel hacker. So again, evergreen profits.com, forward slash funnel hacker. They're kind enough to give you guys a free copy digital copy of the book. And most importantly, you then get a top into their funnels and see how you get retargeted literally all over the entire world online and take it down and follow exact what they're doing. So again guys, thank you so much. You guys are amazing. It's always fun talking to you guys. We'll talk soon. Speaker 4: 28:11 Thank you. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.