19 Episode results for "Stanbic"
Episode #29 - Amanda Schuster, Freelancer for Forbes, SevenFifty Daily and more
"Aw unto has accelerated forward a podcast where has polity and travel professionals. Learn how to earn the media. Spotlight my name is hannah league and president of hyundai communications an award winning public relations agency in new york city. And i'm michael an stanbic editor in chief handley communications and a food beverage writer as journalist. Myself and hanner is a pr professional. We understand the power of media coverage in its impact on someone's career and business that's why we launched our podcast. Help our industry rebuild and rebound by interviewing top journalists share their insights and tips for gaining the media's attention in this episode. we're delighted to chat with amanda schuster. Amanda is a freelance writer with more than fifteen years of experience covering wine spirits cocktails and occasionally things one eats with those libations. A train somali. Hr in buse writer. Her work appears in forbes. Imbibe magazine seven fifty daily and other top outlets. She's also the author of the book new york hotels. Hi amanda thanks for joining us today. So great to see you know. Be at virtually user me so you've had a fascinating career getting your star on the wind side of the beverage seen You are small. Ea and buyer for astor wines and spirits and morale. So how did you transition to become an accomplished cocktail and spirits writer and author. It's interesting because that happened. During the last major crisis in our lives that big financial crisis when i was working for morale i i actually think we saw everyone at lehman brothers getting fired in their cafeteria from our office window and i knew that something big was about to happen. Obviously with everybody hugging and crying and that and that that was going to mean a big change in the way we did business in the wine and spirits community and it was and But that effectively ended my career on the retail side Which is fine. Because i was ready. I you know. I was getting older and it was. It was a lot of hard work that i was physically able to do anymore. So and i always been a writer. And i'd been sort of discovered a little bit from the from. The shelf talkers. That i wrote for astor. Believe it or not that actually started my first my first published article in a whisky magazine and it just kind of i crawled my way up from. There was a very hard struggle because that was a time when you know just as people who had been successful lawyers or accessible successful accountants or or people working in finance where changing what they wanted to do or just deciding that life wasn't worth that kind of job and they wanted to do something that was a lot more enjoyable to them and started like craft distilleries or or you know were opened restaurants and bars in and that sort of thing You saw the start of all of these wind blogs and all of these spirits logs right. That's really like to two thousand nine hundred thousand times when that happened. So i kind of got got into that slipstream. And actually i remember. Meeting you at dea tells cocktail at a tasting room and soon stand we developed our friendship and and is so wonderful to now get you know you and so you know seeing you You not becoming such a great writer in our industry and as a writer What has been most challenging for you. during this pandemic deciding a good tone really setting setting a good town and do people are people. Tired of of you know really serious articles about an about being shown. What's the the decay of of the industry or do they do. They need something a little fluffier. do they need. They need to to be transported to a different place. Is it okay not to write about something if it's too hard and just general writer's block these these are all things that that those of us in my position are really dealing with this. Is you know what stands to each hagen and do we have to take a stance can we. Can we keep doing what we were doing is it. Is it relevant but then despite the challenges even writing a lot for focus and as a fan of the gibson cocktail. I was so delighted to see your story on. Do it yourself cocktail onion. I'm really excited to try making those for for hanoi. And i 'cause we're we're both fans and we. We love our cocktail onions. So you've covered a really wide range of stories and topics especially for forbes most recently how do you come up with these ideas they're really wide ranging and how far in advance do you work right now. I'm thinking about okay. If i'm stuck in lockdown or or i really feel like i need to learn something you know what do i what am i wanna read. What would i want to read. If i did know about it and so i'm actually right now. Trying to channel light on on fun little products like i. I just recently wrote about slow gin. And because the really isn't a whole lot of information about slow jenner people don't really understand what it is or or why it's good and why it can be good Especially here in the states. i mean. obviously it's a really huge product in the uk. But but here. It's not so much but but there are slogans wire their slogans and taste them. you know and i like reading about and and talking about little indigenous grapes that that nobody really gets into that much or or I dunno just stop an interest in. I feel like reading and writing about. Because i haven't yet or i wanna i wanna revisit. That's that's the main. Thank you as stories always educational but also entertaining so incoming munns. What kinds of stories really be working on so that our listeners can potentially pitch you. I'm actually writing something very interesting about green bar. Distillery and los angeles and they not only decided facing the struggles that so many small distilleries have been facing not only to start producing their own ready to drink beverages that using the spirits that they make in house actually invested in an entire canning facility. Cleto that they could yeah so that they means of be making a serious profit from this instead of instead of just coasting along and surviving and i. It got me really interested in these other distilleries. Who are making. Rtd's out of hot out of Things that they already make like saying aggressive here in brooklyn you know. They have their own tomorrow. But what's really flown off. The shallows is there are morrow in ready to drink new brownies and and spence's in other products and convenience stuff pointing a priority during the pandemic and venus when it should taste good. I mean i think the problem with a lot of these. Rtd's is that they're just okay and they can be better than okay other than it d- Are there any of the topics at ub interest in writing about. I mean history is always interesting right and especially since since right now history is that there are so many things that we can learn from history to inform the way we're living now Recipes you know things like the cocktail is does recipes recipes that that are useful to ask information that's useful to us is really what i'm interested when someone is pitching you. I know you get a lot of emails every single day. Hundreds hundreds over them for the three most important things you wanna see in the picture that know. What you're talking about is is number one. I mean i can't tell you how many pitches i got where somebody states something in fact in it it definitely is in fact in fact i got one yesterday from somebody and i'm not gonna say who was very surprising but they said they said that their place made up. This cocktail is like okay. An article published today saying that that cocktail is over twenty years old so now And the other thing is i want. I just want concise information at. I want and i want all of the assets in that first email. Show me link to pictures that to two inches. That isn't going to expire. Because it's probably going to be a couple of weeks or maybe even a couple of months until i got to it How much is it going to cost. You know so i can't tell you. How many pitches they get worried. They don't tell me how much you know what the srp is. Why is that not in the in the email. So those are the three things for me is no it showing and having people get it very good advice so i know you know so. Many people like us who have a wonderful relationship with you but for those of our listeners. That perhaps don't have this personal connection. What's the best way to cultivate one order to pitch you. I'm mean it's gotten to the point. Now where i know i'm i'm being fluffed up and So i had had to cultivate a relationship with me. I mean you know okay. So i'll tell you stories so i'll try to make. I'll try to make it freeze. but i transitioned. Does he know from a gig to another very suddenly and november into december. And i kept my old email open saying if you really wanna keep pitching me. Here's how to reach me. Because i wasn't able to send out a hold staying d- everybody just explaining what was going on and I received an email from a person that i never really worked with before and we had a story going that unfortunately i was not able to deliver because of that situation and Instead of you know instead of Being really aggressive going after me this person said hey are you okay. This must be really hard on us. There is there anything i can do. And she said let's have a call. And i thought oh god the hall is going to be steamrolling into writing about this product that i'm not really prepared to do. And then all the call was was to just say he. Here's here's what i do. Here's your the services that i can provide. Now how can i. How can i tell people to contact you or or to get in touch with you to see if you can find some decent work right now and that was amazing. And so yeah. That's that i'm always willing to remember that person in thank of her when writing something. I definitely agree. The pandemic is brought out the best in people and well sometimes not always the best. Yeah but but one of the silver linings that we're seeing a lot of You know especially in challenging times like these is innovation especially in our hospitality industry and beyond cocktails to go. What kinds of innovations you sing that. You think are most promising that you think will will survive into the coming years. I mean wearing one of them. You know that this desert fights cancer for for chris patino think having merch for people divides amazing. It's amazing how many people really do want that far t shirt or that tote or that coaster or whatever it is i mean and so it's not that expensive to make those things and you can actually make a profit from them. That's that's a great innovation. That i don't know why more bars weren't doing earlier. It's really funny. Dive bars were doing it. I have a bunch of dive. Are t shirts for way before this ever happened. But regular got dalbar t shirts. No it's tough. But i think the two go thing is is the biggest is to make yourself naked scalable. I mean i don't a lot of us are living alone. I don't want to buy a seventy five dollar cocktail. All i need is one drink. That's great and i think back to the merchandising items they you point out. Yeah i think in a lot of people would support their favorite local bars and they'll bartenders. So i'm sure everybody has a plenty t shirts at home but i think he's a more a good gesture you know. They want to support the bars and and try to help them. And i love like catania. Kittens limited edition glassware during the holidays. And things like that. It's always a good idea. Bartenders bought one are getting very creative. In how they are looking for additional revenue source and merchandising brand that in a t shirts hats and glassware that is a great way to connect with customers but also bring extra revenue definitely so now we are moving on to books so you are always an accomplished author and and we enjoyed interviewing you for our agencies asks the author series on your book new york cocktails so tell us what was your inspiration for the book. The inspiration for the book was that was that the publisher called me and said you have six weeks to read this book. Do you wanna do we expect. That's very ambitious row and it was at it was quite a whirlwind but but the reason i would have said no. 'cause i was busy with really i thought about it and i was like well. This is a terrible thing to ask of an author because you know normally we would like a little time to research right we would we would license time to to acquire the right information and and get it right and and to And to make it something that people want to read. But then i thought you know what i spent my whole career writing newer cocktails. I can do this. I can just call in favors to these bars. And say hey. I can't come right now but it you know i was there two weeks ago. Can we can just get the recipe for the scottsdale now. And we'll and we'll talk about it later and yeah that's kind of how it worked. And we love the bug and january it. Yeah we've been novak commanding. The books to some of our friends was coming to new york. City or for those are looking for gifting and then also we heard a rumor that you have a new book coming out in twenty twenty two. So can you give us a scoop. Yeah well this is interesting so we wouldn't have been able to have this interview this time last year because this time last year i was very busy visiting something like fifteen bars of week. Doing research for this book dot thought again. It was going to have a very not six weeks time. I had a bit more of a lead time but A book about about drinking and locals and it was mentioned. Be sort of a travel guide of a bar travel guide that looked a bit like j. peterman catalog from the nineteen nineties. It's illustrated and it was. It was released. It's supposed to be about you know if you go to the neighborhood here. Are the bars that you should visit. Or or some of the bars next to them and focusing on one particular bar and a little blurb about it and it was really fun to work on. But i felt that as an ambassador to new york city i should really get out there. And explore neighborhoods. I don't necessarily know because that's where locals live right. So i went out to the book. The bronx and i you know i had planned to go even farther out in the bronson unfortunately the pandemic curtailed that but Yeah so it was. I mean i don't know what this book is going to look like now on the. It was my decision not publisher's decision to put it on last year for obvious reasons and it's still on pause so i i it. Yes it's happening but but is this going to be a history book is this is. We don't know what it's gonna be yet. We haven't really decided bit. The original unfortunately original intent is not happening So west titled the buck drink like a local love. We definitely see a theme here of the big apple and cocktails. Yes so obviously. You were born and raised in the city. You see yourself branching out to other areas of interest or you're gonna stick to gotham now. I love to branch out to other areas of interest. I mean there are so many of them right. There are a lot of things to write about. And i've even. I mean i actually have three quarters of efficient fiction book written that. I've never done anything with the need to revisit that some into action and not necessarily about me work okay. Well as you know. There's a lot of bartenders and bought winners and chefs. Who wanna write a book and the anna some of them. They have a book in them. You know his accomplished writer author. Why don't device. Would you give to our listeners. Who when our vital book. What have you not seen yet. And why do you think that would be interesting to us. And anti you know when i was reading my book the best advice i got was when i interviewed david wondrous. Never forget this. We were having boilermakers at the brooklyn end on very very cold night and he was excited that i was finally getting to read a book and but his advice was to find your own voice. Don't try to mimic somebody else's and that was the best advice that could get just right. What's in your heart and say it the way you would say is if you were speaking to somebody vice. Dave always gives the best advice. Yes we call. Our podcast has penalty forward because we believe in the future of our industry. And i think you know all of us a very very resilient people and we know that our in the industry will come back stronger than ever so in your opinion. Is there anyone or any organization that who's doing really great work and is moving hospitality. Forward well I'm actually writing. I'm the of the newsletter for an organization. Called i and and what i is trying to do is to work with government. Legislators so that closed businesses can finally collect on the insurance that they've paid into for years and years and years. The business interruption insurance and there are all of these like very tricky little loopholes that have that have given insurance companies. What they think is an excuse not to pay out on these insurances. When in fact they probably should and could So that's that's really a big one. Is i think is really to change the laws. I mean a lot of our laws are so are cain or there. They were set up deliberately to block into the very situation that we're living in now that's great and now for the listeners segment question of our show. We have a question from d.c. Done our supervisor at allegory at the eden hotel in washington. Dc he thinks dc has an amazing cocktail community. But it's definitely a small market with like to know if you have any suggestions for bartenders in bars from smaller markets to garner the attention of larger publications. I mean one of the ways. Is you know there are so many great groups right now on social media me like thirsty for example not thirst when at what i just described thirsty the facebook group. That is pretty easy to join. You know a lot of a lot of journalists. If they're reading a cocktail roundup is like. Hey give me your recipes for for this hour cocktail or for taty or something in. That's and that's a great way to get in location You know just just by contributing a recipe in a unique recipe I love getting pitches about places that i've never heard of and something that they're doing and so it you know just i think a lot of the problem with with bartenders is bartenders and their great bartenders may make great drinks but they're not so great at self promotion because that's never had to be part of the job and so maybe they don't feel comfortable. You know getting something out there into into you know whatever you're calling this fear that we're we're talking to drink spear just because they don't have the confidence to do it Which is a shame. So i think i think just my suggestion is to is if you think you've made some really great thing. That's the one of the reason that we started this podcast. Because there's a lot of people have a great story in them but there in no how to get to someone like you so we wanted to interview in a top journalists and so that they can share the insights and turps. And then you know. Hopefully there will inspire encourage our industry people to be able to say. I think i can pitch amanda with my story. Okay i can do this. You know so. Just want to encourage them to to tell your story and also i would think i would also think on the media side. There's there's more of an interest in sources from smaller markets than has ever been before. I mean it used to be very concentrated in the big cities. But i think there's a recognition that there's a lot of interesting stuff going on across the country and the cocktail sphere. So you know it's it's great that the spotlight is getting shines and a lot of different places so before we go. What's the best way for our listeners. To contact you to pitch their ideas twitter instagram. i guess flat into my deums. Got a big doesn't i. I've ever said that out loud So it's wine shine the i n. E. nsa johnny. I old handle from from before. When i used to do both jewelry. And that's a rather name comes from. The name comes are wine and john. I didn't like that. But ray yeah. Follow me and talk me great. Amanda has been so great speaking with you and we can speak more but Hopefully will meet in person and and yes tell to and i know we've been talking about this for months but let's make it happen. You see you then some time. Amanda thank you for having me. Thank you bye Love amanda. She's such a privilege now that you know what amanda is looking for. Please feel free to pitcher. Your story ideas and of course mentioned that you hurt her on our podcast. We have allowed exciting media guests in the pipeline as well. So please subscribe on apple podcasts. Spotify i heart radio. Google podcasts or your favorite podcast. Please leave a review and tell your friends and colleagues so you next week. I'm kevin join us as we move. Has tally forward together added.
Episode #25 - David Kaplan, Adweeks Performance Marketing Editor and interim Brand Marketing Editor
"Aw come to has accelerated forward a podcast. Where has polity and travel professionals. Learn how to earn the media. Spotlight my name is league and president of honey communications an award winning public relations agency in the city. And i'm michael an stanbic editor in chief handley communications and a food beverage writer as journalists myself and hanner is a pr professional. We understand the power of media coverage in its impact on someone's career and business that's why we launched our podcast to help our industry rebuild and rebound by interviewing top journalists. Share their insights and tips for gaining the media's attention in this episode. We're delighted to chat with david. Kaplan david is performance marketing editor and interim brand marketing editor at ad week. It's one of the industry's most respected weekly advertising and marketing magazine's david worked as a media reporter there from two thousand one to two thousand four and returned in october twenty twenty in his current role. Hi david thanks for joining us. Thanks for having me great to see you you too. So this is the first time we're interviewing a journalist from advertising and marketing publication and we are so honored to have you know we're very excited to learn what goes on behind the scenes that iconic publications like add week. Tell us oh bad. Edwige overall and what set us apart from other marketing publications. I really think the idea that ad week. A legacy publication at this point This is my second avic. I was initially there twenty years ago. When i had been transitioning from i kind of real paying job in journalism as a writer of the exciting world of municipal bonds and i thought oh advertising you gotta cover. Everything won't be bored. So that was the hair when i started. It was kind of an upstart. It was only twenty years old at the time and had been competing against the hundred year old almost under year old adage and there were a few other smaller beat me. Publications that advocated really started started to establish itself at now is definitely this. You know major pillar in the advertising marketing industry as a train publication since then it's been competing against the much smaller startups such as you know everyone has a blog now. Everyone's got a sub stack now. And where and i think has really been able to bridge that gap of still being this kind of startup mentality away even before there were startups. And so it's been able to. In has the blogs covered it has its own family of blogs including agency spy and and things and other blogs like that And i think it's still part of its dna and it's an it's sense of itself and in terms of speaking very directly very quickly but also very much in depth and from this this establishment perch. So it's a kind of a thick. It has perfect balance of its as it operates in. Thanks new as anybody else but is still. Has that legacy brand of that audience that that smaller into these don't necessarily have let's focus more on your current role so you're the performance. Marketing editor in interim brands marketing editor. Yes and ad week. So can you explain to our listeners. A little bit about what. The job entails essentially The idea of Of ad week. When i was first was never three sisters magazines it was abbegg brandweek and mediaweek and they've since been combined into one so in a sense Being a brand editor is being this this kind of mini magazine within a larger night or larger publication and the focuses what are the strategies and and issues that brands are dealing with and that's kind of the perspectives there A large part. Of what i see as the mission is to explain the the hows and whys of what brands are thinking about what they're doing what they're encountering in terms of communicating their message in terms of created grand winds and maintaining brand affinity or building cindy or ultimately the idea of brand is is identity and the the notion of identity as it's communicated it used to be just through products and now it's you know everyone knows everything about the inside out of man. People are fans in can express that social media and so part of that is what. I'm helping to kind of navigate in that coverage. How that all together where you know. The idea of influences are such a big deal. And how hadn't how do they kind of also shape them their identity as brand stewards as brandon vasquez separately. Performance marketing is is a very wide range of tools and strategies related to how do advertisers marketers target individuals to interactively after social media channels through the use of geo location Direct mail is still is the oldest form of interactivity in a way and how that's being updated is another area that folkestone exta. What makes a good at week story and in terms of content creation House had week magazine different than ed. Week dot com. And how do you manage content for each. I think you know. Essentially the idea is An ethnic story is something that speaks to. What do people in the business communications whether it's media whether they are a brand whether they're a platform company whether they are a marketing person trying to figure out what is going on but they should be thinking about or what they are trying to learn more of. It's it's i think the idea for a any kind of Vacation is is to answer the question. How d- how do you help. Someone do their job better. How do you be how going to be more knowledgeable about what is going on around them and that affects the that they do and the work that they're expected to do How did they stay ahead of the both competition and there and how did they respond to you. Consumers and their their clients needs. I didn't answering those questions across the board in a in a minute area when it cut when you slice it. According to media company or platform company or brand or advertiser from an agency to apply from company. How do you you know. Have you filter those bigger ideas of communication down to those individual verticals. That's and from from there Between the magazine and the the the the website the website you know essentially. We're all in this kind of mobile first world so in a lot of ways the the the website the mobile site has to reflect the mission of the magazine. Which is that large explainer sensibility at this high profile. Looks into into something you wanna be hold in your hands and be able to refer to not just at the minute but something's going to be relevant a story as that'd be relevant visual it's going to be relevant You know for the next year or two. Remember that a year from that were use now. the website has the bounced this sense of beauty but also this level of of quick depths that people you know you can kind of find out everything in a moment from twitter but the idea of individual explanations in how and why something is happening. That's where the website kind of skills in those those gaps. But you know off and then you know hopefully reflects this more immediate sense of what the magazine is which is obviously a slower old media concept so overall. What do you see as the advertising and marketing trends. That are going to be taking us forward. Are you seeing. Any seismic shifts especially innovations since the pandemic started. Yeah i think that it's you know. I think across the board. It's accelerated all of the changes that were gradually gathered steam over the last eight years particularly the idea of of this mobile first idea which is become maybe kind of cliche. Oh this is your mobile. Is that something we've been here for the last decade. And i think figuring out what that means and how people use their phones as as a way of both disseminating and accessing information and expressing you know ideas and identity about shelves about the things that they're incident whether it's politics obviously or what they're from a you know just a a consumer perspective. Those are all that's all which kind of happening much more quickly and is going to really cement. The changes have you seen I don't think there's you know there's always this kind of everyone's watching seat. When do we go back to whatever it was before the pandemic. And i don't think there's really any going back it's never we won't go back anyway but it's is looking to. How does the use of the simple things like even just the restaurant bar world this idea of. Qr codes was something that has been playing around forever. This is a kind of a small very simple technology but now the age of you go to a restaurant or pick up something you are looking at your menu through if you arco. Now that's unlocking other ideas that seems like such a monday technology. Comparative no driverless. Cars made me but that is something that is going to change the way restaurants package their own information or the way that you know you deal with with an airline or hotel in terms of the check in process That's going to be a new window that at all kinds of brands and marketers convinces going to have to figure out how to use in terms of that connection that mobile connection and having that something be meaningful as utility but also something that surprises and delights. The hard thing that people were trying to solve this and this is forced Harder decisions and work betas thinking around as a settlement thing. Mundane things like hugh harks on. Your phone says speaking of restaurants and bars. What portion of ed weeks stories address the hospitality and travel industries and has coverage been increasing lately. It's definitely increased in the sense that the the question is where are we now where we going is something as a set. Every industry is is desperately trying to to figure out disgusted seen discussions and obviously You know Hospitality falls under the brad's umbrella. As well as you know things like you know commerce Social media so that's all wrapped up together so restaurants bars of see touch on that As well as you know grants from from beer spirits wine how they be able to reach consumers when this distance the social distance between consumers and the restaurants and places they go. It's there is even if you were having dinner at twenty five percent capacity place just doing pickup and at wor or delivery it changes the dynamic and change the way those businesses market. So that's that's an area that has obviously been Ramped up and has received a lot more focused whereas in the past we might just do it. General what's a hotel chain doing. But now the individual restaurants and bars as well as major airlines and hotels are getting a lot more coverage from that we want to hear more about what he's been doing and how they are not only just trying to hang on that the other they find also built for the post contended carrier which hopefully will be coming to indeed. So what kind of innovations are you seeing in the advertising and marketing worlds. And what could we expect coming down the pike in terms of new ways to reach consumers. I it's looking at ways to bridge. That as i said more personal to mass roll the super bowl marathon which is is so important to advertising publication. And you know it's interesting how the ratings were down significantly as for the for the. The broadcast people weren't watching in bars And they weren't watching at super bowl parties together but the the idea how that's impacted the value of traditional advertising. You know something. That has been a mainstay throughout all the the talk of innovation in programmatic advertising for example that this is become a pillar and now as we look to the oscars to see what is happening with traditional how is traditional being house traditional advertising marketing techniques. How are they being advanced Particularly for you know people on their second screen which has become their mobile That is that is where it's happening. How the idea of balancing a mass brand message but making it personal fuel personal is the you know is where the innovations are really happening. The idea that everyone is kind of atomised to a certain extent. They're on their on. They're still having this the masking the creation whether it's instagram or facebook still or twitter. Is there pinterest to featured in ad week. Do you need to undertake paid advertising campaigns or is simply people who are doing interesting things in marketing world. And it's a ladder You know i think the idea of just featuring a campaign is is it has to be obviously special has to be. Somehow reflective of a larger larger audiences interest Certainly whatever but why does is is probably going to be interesting but but the same time Anyone who's just coming out of left field with an idea. marketing or advertising idea Brand idea that is relevant. Way the as. I said the overarching theme that i see avocados the business of communications. How do businesses you know. Explain who they are how they reach consumers. What they're doing something interesting. Where and that's the bottom line. I think anyone wants to be in. Had we are and we'll obviously make that call so as you know. A lot of our listeners. Are shafts bartenders under smelly as you know a lot of them don't have the budgets run ad campaigns marketing campaigns but They still need to get the word out about themselves and their businesses. So do you have any advice for what they should be doing. Yeah i i think what we've seen from independent businesses particularly has been absolutely just you know just gripping one thing that comes to mind. It's not a bar but We featured a few weeks ago local brooklyn bookstore. Green looks in fort greene had done this really interesting campaign a lot of a lot of tension between you know physical mom and pop shops and amazon. Obviously and they had created this really amazing visual outside their store. With all these trying to attract attention And get people to come into a bookstore or at least go online to a local bookstore rather than amazon and buy their books and we remove feature. This is our local to have just two locations in new york But that was able to resonate with with stores And local businesses in general and we were happy feature that as an example of this is creativity that was not a major asthma but it it was punched much a much higher than its weight. And that is the kind of thing you know Restaurants done things on restaurants bars doing interesting things with their their sandwich. Boards that are that are put outside the bars and having interesting messages their way that also is amplified in the social media. It field is a lot more level than it has ever been and seeing what ativity especially from local ours restaurants That is that is something that'd be an deaf doesn't turn our heads. So what are things that we really enjoy about ad week all the profile stories that really look at the people behind the news. So how are those folks chosen. Generally i think it's it comes across as trying to actively look To see who other people are are are influenced by who other people respect You know you can't just kind of nominate yourself to say hey I deserve cover as i'm so wonderful. It's you just hear you know part of the job of any any news publication That is guessing on a specific area of the world is to see who are people looking to. Who are the people that are making the changes that are that are in leadership positions that are taking leadership positions and moving things forward providing some level of direction For everybody else. And i think those are those are the basic criteria that we look for in terms of. Who is someone who deserves the spotlight Think especially now trans. Look it's not. You are the same voices that we have come to expect but to look elsewhere until again. Open the the the lens. A lot lighter and into more areas than we've ever done before which i think is incumbent upon every ms -cation has been the way the but lenses been much too narrow much too repetitive. For too long Inside there are people. This is an opportunity that people have seems to to drive change. And how happening who. Who's doing it. That's sweet profile. Do you have a device for those without any ad budgets who can raise the profile on social media. Why should they be doing. I think being able to truly show you who you are expressing you are as an individual not just trying to be calculating about. Oh this is you know this professional photo will stand out. I don't think so. I mean there are the only way to stand out is to be you know. Be yourself to be individual. That's that's the only way people be interested in getting to know you. The the idea as i said I think creativity is is generally spurred by the mutations if you have a biggest ad budget you're probably just gonna do something safe because you wanna waste all that money whereas if you don't have anything you know you can try anything and and just just being As i said that the authentic keeps coming up because it's it's the only thing that works having something to to express and being able to do it as an individual not as just another this or that kind of brand. That's what makes you stand out. And you don't need a budget to a particular now to be able to showcase who you are what you're interested in what you're what you're thinking about or what you care about. When is all really. What's one marketing one. At a time and then builds up quickly you said earlier that you open to receiving pitches and are you know. I'm sure our listeners are very anxious to know. If there any critical do's and don'ts for pitching you. Yeah i say one. Try to have that conversation first to see you know one interested like if i know your name that helps and but to the idea is that you can tell them the second that this is an email that has gone out to the spray and pray. You know every journalist No matter what and you know it's not really good for you and sale. If it's not special. If i understand no one has time to you know or the budget to talk to everyone in particular but i think you go slow more slowly and you take time to one gold relationship to seeing. Hey you seem to cover this area of the marketplace You know i'm doing something really different But you know. How would i get interesting. Basically asking i think to see what's interesting as opposed to just sort of throwing something in hoping catches their attention at the right moment is the best way about. How does someone get your attention. You know you have to offer something in order to get something we're trying to. You can't be pleased cover. This is going to be fired up. Something my businesses to fail. You don't if you don't cover this or you've covered by competitor last week when it just covered me This kinds of ideas aren't gonna fly but the idea that i'm offering your readers something extinct i'm offering us some insight that you don't have That is what you know figuring out. What's valuable to the person you want to beach. That is i think just goes for any kind of relationship as opposed to you know. Just check me out all about him initiating so we call our show hospitality forward because we are mistake about our industry and we now we are gonna bounce back so do you have any individuals or organizations in your opinion that stand out as removing has already forward. You know i i Sean fee and the rohrer organization agenda amazing job you know. Obviously i've been watching. You know the the misery that restaurants are hand with constantly being buffeted by rule by ever changing rules that make closed a. Oh sorry. it's it's about to snow ever close now You know and and being on the front lines in so many ways of safety. And i think that war has has really done such great work in in being responsible in their messaging not just sort of demanding that restaurants all be opening doors with one hundred percent capacity. I think they've been smart in communications that off the top of my head. That's it's good to see know. Local independent restaurants have The ability chat to come together and have a champion that awfully will will benefit all of that because we only to eat at just having a clam shell lettuce. Produce is not going to get us through this. We kind of restaurants for that joy bullets for the the economic stability of of cities towns and the country large world at large style. That's that's they are. They are a front-line apart from from the healthcare workers and and really the backbone of so many communities and so much of day to day life and culture so now for the listener question segments of our show. We have a question from amanda stockman marketing director of fever tree. Usa and amanda is a marketing veteran of many years. And a big fan of ed week. She asks in your opinion. What should beverage brands doing that. They currently aren't doing to market themselves. Most effectively in a post covid world I really loved the last few years of this idea of brand ambassadors. And you know. I i kind of looked at it as well. You know. no one wants to be a bartender forever. And this is kind of a good commute transition but the idea is that arjun is Aren't people who you as a consumer trust and the relationships that spirits fans if we're talking about them in particular You know have struck with them. I think that's been such a great great thing the city and it's not a feeling you know that they are just become you know trying to haunt something but these are people who've worked with at no these. These tastes so well. In the i love when i go into a barn. Someone knows what. Oh you should try this. You will love it and i think the way. Those brands can support those bars. Who need it Is is important. I think that you know the idea is. There are an endless amount of of brands. In the way you stand out is by having an advocate who has denote trust with with with their consumers directly. you. You can't ask for someone better than to have a red bass who has that reached now especially you know. Watch a number of arjun inside. Meyer on social media Doing they're doing their a sort of evangelizing to consumers. And i think you know when we champion bars People who can speak to many through You know social media is is is essential in. It's not just something that oh hey here. Let's stem the sky bobble. Hopefully he'll talk about it. I think you know collaborating with those margins and knowing what and respecting them and knowing what they you know what their audience wants to hear. I think that's the best way to go before we go west the best way for our listeners to contact you to pitch this stories well let's see There's still obviously obviously answer instrument messages santa as thousand that is obviously but i think the best way is to email me at david caplan at abbey dot com. Instagram is david a kaplan And it's it's the same As well so. It's two for one said. David has been so wonderful talking with year. And hopefully we'll see you at one of our favorite bars and share a cocktail too soon to that again. Thank you both you betcha. Okay bye bye see you. Later is a huge fan of added week for many years. So wonderful to hear davis insights not to mention his such a loyal supporter of our hospitality community. Now that you know what the covers. Please feel free to pitch him. Your story ideas and mentioned that you heard him on our podcast. We have a lot of exciting media gets in the pipeline as well so please subscribe on apple. Podcasts spotify iheartradio google podcasts or your favorite podcast weasley. Leave review until your friends and colleagues you think would benefit from the tips journal share on our show. See an extra week on kippen. Join us as we move has probably forward together.
Episode #33 - Noah Rothbaum, Editor, The Daily Beasts Half Full
"Aw wakeham to has keleti forward a podcast where hospitality and travel professionals. Learn how to earn the media spotlight. My name is hannah league and president of hanley communications on award winning public relations agency in the city. And i'm michael an stanbic editor in chief handley communications and a food beverage writer as journalists myself and hanner is a pr professional. We understand the power of media coverage in its impact on someone's career and business that's why we launched our podcast. Help our industry rebuild and rebound by interviewing top journalists. Share their insights and tips for gaining the media's attention in this episode. We're delighted to chat with nora. Raum editor of the daily beast half full section which wanna tells the cocktail spirit award for best cocktail spirits. Publication noah also hosts the podcast life behind bars with legendary cocktail historian. David wondering which one tells the cocktail spirit award for best podcast series. In addition no is the author of the art of american whiskey and the business of spirits and he is associate editor of the upcoming oxford companion to spirits and cocktails. Hi noah thanks for joining us so great to see you. Oh it's my pleasure. Thanks for having me on absolutely so for our listeners. Know can you tell us what makes daily beast story a daily beast story. Yeah i mean that's that's a great question You know. I think that's were all about Intersections right so You know for for half full. That's really and the intersection of cocktails and drinks in in food with larger society and culture. And we don't rank or rate whiskies. We don't do list the kohl's usually You know it's not the you know this standard cocktail drink or obviously. There's nothing wrong with that but there. There are a lot of places doing that for us. It's it's really the story behind the story like we like to go a little bit deeper Question things that a lot of people have been accepted as fact or as as history in tell some of the stories that have never been told You know so. My favorite stories are the ones were going beyond in the thick just accepted truth and and and find a whole new year's herve thread in jorn end story to tell you had to editor of half-full at daily beast. So how did you come up with. A name is a good question. I mean it's You know i came aboard of the daily beast You know is one of these things that we had never had like a dedicated drunken food section so until abuse you don't had certainly covered you know drinks and food in the past but had never had a dedicated section. We launched At tells the cocktail in. I guess twenty sixteen like july twenty sixteen and at the time we circled trenton food And then like you know. I guess about a year later so we we came up with felt like we needed something a little bit more distinctive than just trink- in food and we needed to tell people what we were You know a lot of the great names have been taken so you know you start thinking about all of you know. Of course everything. If i that you come up with somebody else's come up with ray and you know we're sitting around like you know my Colleague via doyle who runs the business side of hassle came up with the name and it was the one that kind of worked for everything and we didn't want do fusion are all ourselves like just about cocktails or whiskey. You're wrong or spirits like we something. That was a little bit more. Brawling sightly optimistic. Obviously it's not half empty That is really different. Type of site We the the name is it fit in the. I have a constant disagreement with Mimi sheridan who's who's a legendary new york times who critic you know for years and mamie Was one of our first columnists and is still writes for us on occasion and still doesn't love the name half full and still still gives me grief over it and still change it but i think at this point hopefully probably to pass were weaking changes so for better or worse. Yeah would hope you all work with a lot of influential writers. Like dave wonder like We incurred as slater bryson so who gets to contribute to the section yet. I mean we'll save. Dave you know now only rights for half full right so this is this is his only gabe able convince him to leave esquire which was a major coup in the peace and a half full of you know we really celebrate long form journalism men which is really a rarity and all these people you know who claimed to be you know media experts talking about how long form journalism was dead and nobody cared about that stuff like you. Surely nobody would read these types of articles on their phone. You know all about list the coals and short stuff that could be you know processed and and and to be honest. I mean it's hilarious because we did exactly the opposite of all that advice and some of our most successful stories have been some of the longest ones we're table right like a twenty thousand to port piece about the history of old overhaul and like you know right whiskey and it's just it proves like that was completely wrong. I mean thank god. I mean really that That people really are interested in law on over the years. it sort of you know has writers. You know have more or less time as they're working on different projects to be no we'll get pieces and it comes out there. I'm always looking for a good story you know and it's you know it's one of these things like we had a great piece from oral greer. Who owns a highlife that Restaurant on the upper west side and role is he was telling me a story about how he used to run. This restaurant In the ed sullivan theater when when the letterman show sorted and he opened you know got he was able to get the space and he hired a chef and then the chef quit and he had to hire another guy and the guy he hired was named anthony. Earl you've got a. You've got to write this story for us. This is incredible. Like you like not that many people like you could talk about. What boarding was like you know. Before he was anthony bourdain in all camps and famous. He was tony the chef to you like like you gotta right. So i mean it's it's it's good stories. I mean you know. I like to say often like are. Writers are the types of people that You know they're. Experts are the types of people that other journalists call to get quotes. So like you know a makes it kinda hard in for other writers to write for us. Because it's like you know if you're going to write about punch like obviously than davis right bow punch like he's the expert punch you you want to write about. He wrote the book on the subject literally wrote the book. So i mean you know you. We have you know some of literally the greatest whiskey experts in the world writing for so again. It becomes hard to break in. You know about a lot of the normal subjects. Because you know we've either written amount them or or like you know a lot of people you'd call are already like hassle contributors it but that doesn't mean i mean you know again if it's a really good idea and it's a story that hasn't been told you know i'm afford speaking of drinking One of our favorite half full column is going ten rounds with your so. How'd you choose to people you wanna feature. It's a fun story because we asked essentially the same questions roughly to like basically every subject and often. They're they're fairly straightforward questions but some of the simplest questions often elicit the most interesting responses right and were were not. I'd like to say that. I came up with this idea. Obviously a lot of publications do similar interview feature right. And i understand why because you people like being very truthful and sometimes it elicits things like i had never intended or expected and you know we have like vip version where we've done wadsworth by kyle mclachlan and Paul pierce basketball player We've done you know ones with a whole range of chefs and bartenders and Sommeliers and it's kind of excuse we have run the gamut from you. Know the anger zimmerman's of the world And the korla haul's to folks. Who are you know opening up cocktail bars and sort of like farm to table restaurants. All over america rights you know the only silver lining of this pandemic or one of the fuses. That may be. We'll have a lot of new people coming into the industry with new ideas will want to open new establishments in and have new energy and vitality in you know help reinvigorate help. Everybody has industry to come back and You know hopefully ten rounds will tell those stories. So i mean again i you know i wish there was like a formula that said like you know you have to have like so many seats in your restaurant or bar. You have to win so many wars. I mean it's you know. We won a mix. I mean i think that's what's really interesting about it is that it's in some ways it's like a i mean now it sounds boring. Nobody wants to read it. But i would say almost like a census right or survey right where the more people we get in in the broader of You know of a sergei We can get the better better. It is like that's what's fun about ten rounds as at that kind of stuff. Also now question and you. You brought the topic of the chefs and restaurants so with with restaurants slowly but surely reviving juicy your coverage expanding of the culinary sector. Yeah i mean. I i absolutely i think of all i mean i was at the beginning of the pandemic. It was it was sort of hard to figure out what what we should write about or what people wanted to hear about and you know at first. It was a lot of about what was going on like and pieces for bartenders. Shafter people worked on us trump's bars and how they could get help and different funds that were being set up. And then you know differently cover the reopening and then obviously you know hopefully sooner than later knock on wood the like returning and more at a mouse for myself but like i love to cook. Think my family for the most part likes what i cook but after like a year plus of of eating a lot of home cooking in even takeout from like a ten block radius. We're all pretty excited to like go a little bit farther. Afield eating rescue not in our neighborhood maybe in other countries or other boroughs Or other states. You know. I feel a little bit more optimism and and it's like i think we're all very very eager to like get back to the normal normalcy and aiden like you know even my local diner but i think part of it is just also like we the reality assets. Were not quite there yet. So i have to manage even my own expectations about like what we but like. You know i. You know. I got a note. The other day that my friends who live in new orleans fully vaccinated and they were having brunch commander's palace and i. I never been so jealous in my life of somebody else like i. Just you know the idea of being able to like a new orleans. Again and commanders spouses is just sounds like heaven About coming up at. I mean obviously with this Reopening of the restaurants and bars and across the country There's a lot of chefs and bartenders. Who probably looking for a way to be featured on half full or any other you know earned media outlets so what are the top three things that our listeners should keep in mind when that pitching you re i mean keep in mind that we get a lotta pictures right. I mean that's the nature of this business right and and I would like to say that. I respond to everybody be honest. The rate of pitches as the amount of time that i can reply pitches but again i i think there are ways around like you know the countr- additional pitching model right. Where a you know. Social media has really helped where we're following me or other regular hassle contributors on twitter or instagram or other platforms I you know because often like we'll follow you back in. I mean because we're interested to about what people are doing and in some ways were even more interested in in in markets outside of like new york and la chicago. We should get a lot of miami. Get get a lot of press right. So sometimes i mean that's a great way also again one of the other silver linings of the pandemic has been so much online events in programming. Who has been actually wonderful in. Hopefully will continue. We're you know because it's online and people from all over the country around the world can tune in and listen. You know whether it's odd gas store webinars fan tales or other people whatever it is which is great and in those things to are kind of a place to be noticed you keep showing up or you ask questions and you know you interject about what you're doing again. That's a place in the bar is so high that you really have to be doing something. That's interesting new and different. You look at it with craft distilleries and like so many of the successful ones. Were like the first one in fill in the blank. State since before prohibition and part of it was just that they were so popular because it is such a mind boggling idea that like we could open up a distillery in our neighborhood or the state and like that reflect the you know local values or coacher. The coup wouldn't wanna buy in right and now like you know a lot of states you know you look at new york and mirror. Dozens and dozens of decisions. Wonderful in a lot of communities sport there distilleries out to get that kind of national acclaim. It takes more than just it takes more than what i did. Ten fifteen certainly. Twenty years ago so i mean again. I think you have to. You have to bear that in mind a little bit so now let's move onto your podcast your life behind bars that you co host with the one on the day wandering age. Yeah so what was the inspiration for studying the podcast and obviously it's not about prison on put. Maybe we love the title though. I did a podcast about The roaring twenties. Oh yeah what they teach us as we you know. Eat ourselves back to post pandemic life. So what what do you predict is going to happen to bars and restaurants As restrictions begin to lift david like appearing. Like you're right like everybody keeps saying like. Oh this is this is going to be just like the roaring twenties and and to be honest like it's it's in some ways a perfect analogy but also it's a very flawed one because you know in obviously the world was coming out of world war wine and then you know the The the influenza outbreak often kind of skipped over There's so many earth-shattering and truly events. You know in six short amount of time they'd like we don't really off talk about this actually But you know the world is coming. You know world wine than influenza and then you know in america we have prohibition and the depression so hopefully you know things loaded differently for us today after our pandemic is over that we won't be hit with a record setting depression you know a In about prohibition but i do think that similarly like those restaurants bars that are able to somehow hang on which is really no small feat through the pandemic to the end once this is like over and by that i mean i guess we get hurt. Immunity in in most of the population vaccinated that bars and restaurants will be busier than dull. Ever have been before. I mean you. You're there will not be enough alcohol. There will not be enough who there will not be enough seats there not being enough bartenders. I think that's a real thing that we're starting to see. A lot of markets opening up now is that especially in the hospital eating shrew seeing a lot of from what i hear now from bar owners tours that it's very very hard to fill fill jobs to get bull open. So we'll be there will be shortages. I mean that and it'll be like a crazy korneval know mardi gras. I'm action in most cities and will probably last a long time. I hopefully that's deserve it We all deserve. I think a party and good food. Drink after we've all been through speaking of a at time We call our podcast hospitality forward because we truly believe in the future of our industry. And i think is gonna comebacks trump than ever so in your opinion. Can you tell us the of does anyone or any organization. That is doing great work. That is moving hospitality forward. I mean i think you know it's it's been amazing to see how the hospitality industry has responded to the krahn virus and and really how people have stepped up and turn their restaurants and bars. You know from literally feeding the industry to their community in our. Whether it's you know. Down in miami jaguar son Our friend will thompson and his partner. Really we're going to like you can turn the idea of the family meal into a family meal for their community My old friend. Edward and in kentucky and louisville with his lien initiative is spinning credible. I mean it's it's it's unbelievable that he's you know. Create a a whole foundation about mentoring but also like you know getting you know again. Mobilizing the the hospitality industry in order to you know feed people in different areas. I mean obviously you know. Jose anxiety is a is incre- you know he's great humanitarian. It really is beyond. I never really thought that i. It never occurred to me that we would need him in america we would never i. It was inconceivable that we would have some kind of pandemic or natural disaster. That would require him to do what he does here. I mean it's i mean it's been amazing that know what he's been able to do in american organizing you know food pantries treating people but in very sad that it came down to the hospitality industry. Sort of reinvent itself i again. I never thought that it would come to that. No question and now for the listener questions segments of our show. We have a question from daniel. Niessen and adam. Millman founders of did not tequila which is launching in new york and california. They ask in your opinion. what do you think. The future holds for tequila overall especially the premium segments. Who that's that that that's a whole other episode of I guess i mean. I think look i mean. It's kind of amazing when my first book that came out of the business of spears came out in two thousand seven which is a great read. Ask one of the most interesting changes with tequila because at the time. I mean oh seven. Wasn't that long ago right. I mean it's you know. At the time that tequila brand ambassadors the one thing that they had to contend with every time they did a tasting or that was somebody asking whether or not to kill came. Warm in it right i. I haven't heard that question a long time. Thankfully right but but you know people. Would you know the only way that they would ever drink. Tequila was margaritas frozen. Marker right like neon green froze margaritas or like shot. You know the the saul and the the squeeze of lime you know the whole the hand thing but you fast forward to today and you have you know. Several generations of adults now who grew up in a world where to kill a head. None of that baggage right. None of those misconceptions is only seen as a premium more super premium. Spirit right there. All types of tequila cocktails may think we still might be on the margarito but instead of like the neon green crows margarita. Were now on. Like you know tommy's margarita. You know the paloma. The you know the cadillac margarita. I mean there's all of the so many other tequila drinks and the showing off better spirits. I mean it's it's literally so long since somebody's offered me a shot with the salt and the the line that i couldn't i literally edit was writing an article reference date and i literally had to call somebody to double check what the order was because i haven't done it in so thankfully i for to return but like but it's just a whole other world so and i think we're still scratching the surface for gob as spirits are for both to kill. Ms cal will see ever more. Hopefully drinks made with the quila You know we'll see more recipes will see a wider variety of different. You know gubbay spirits on shelves that will just continue to happen so before we go noah. What's the best way for our listeners. To contact you and pitch their stories. Yeah i mean know. I'd like to say that i am not on social but twitter is often a great way to to get hold of me. is just an rostov so end. Rotc hp um so great all right now at first of all great to see you and hopefully we'll see you in person sometimes for margarita's that sounds wonderful and thanks again for doing this our community so we see you soon. You're by by by inside phone. Progressive 'em collaborative. These awards. nice. Listen up one now that you know what doors looking for. Please feel free to reach out to him with your story ideas. And don't forget to mention that you heard him on our podcast. We have a lot of exciting media guests in the pipeline as well. So please subscribe on apple podcasts. Spotify iheartradio google podcasts. Or your favorite podcast. App leaves lever review. And tell your friends and colleagues we think would benefit from the tips. Our journalists ranchera share on our show. See you next week on. Kevin join us as we move forward together.
"The episode of keeps a lunatic sidekicks is brought to you by tweaked audio get awesome headphones tweaked audio dot com and use the coupon code southgate to get thirty percent offer shipping in a lifetime warranty where he can get there through the link on our website. Southgate media group dot com ca parak- annual listing vacation lunatic sidekicks. Podcast look out of against yard grow. That's what you give electric. That's what you get for in trump repeatable. And hey it's still march while reporting but this is gonna hit the podcast people. I so how. Free april fools. Kids crazy. Wait girls anyway. Welcome back double you know. That's right. I am the only one that matters. Bill sinoe evil loophole. Fire speaking of. Kick your like stressful. Maybe after we cover this one win. Import last week's issue that that is doable. I have the rose for daredevil. The i don't really like wed. So merlo's candidates sucks. Just we'll take you back in time. Kids on vacation so built is on vacation. Her liver is working overtime. Just that on the seventeenth. So you know they gotta have a five david Weekend data with all when this all this episode hits the podcast. I'll be those. They'll be the first day of my mini vacation. Yeah I listen to this on april. I don't forget to tweet philip. Happy birthday. that's right. He's april first baby. Make of that. What you will and we're gonna move on if you're listening to this my future self remember. You're the best right. So what are you got up your ass. Stanbic suit there. Well the first episode of the the devil vw no for the first wacky episode for april of any of them daredevil to eighteen. Don't ask why did they met conor and moving on because no he'd even though he request is not as april fools take the cone. His name in vain miller at the time do that will address like the joker jester. Hey joker jester. The story is by denny. O'neil nobody tell. The lawyers look guests. Artists salvi cima in akin and garvey. Cena's owns getting are getting old rate. Cross the cross the room so yeah covers has got me all messed up absence. First of all i know i know from may eighty five so close and i mean we're about what nine months away from born again so they're just like throwing everything at the wall. Whatever own my lord is what again when you neil. Some of the books he wrote. I mean got weird when his spiderman run his daredevil run mike couple months before this there is he had like a delist craven like basically like seduced foggies wife away from working issues. I guarantee you. Google kids the mustache on that foggy at this time. I mean look like a poor man's charlie ulcer away. We're doing now. That's how you know that's how you know man's either evil or depress all the facial hair. Oh my at one stage is that anyway your wacky issue for sure all my girls. You have ribbon away okay. We're getting fancy tiny. We got somebody fencing. Yes supposed to be the gesture fencing in prison but then when cards home is time's up. It's like you're not the gesture. He paid me four cartons of cigarettes to take his place. He said he'd made five. Five cents crave rich i know game four cartons that he'd give five recited. The poem told him the recite man. Well you keep all. Where do you keep all them cigarettes and then as you know that prison person will it again. No one would suspect this but yes. The gesture gets away by hitching. A ride in the laundry truck. We've done this before. At least three times a laundry truck people taken batmans villas right now with the actually ever happened and that's why it's such a staple item Because it's like it. Seems like how many fiction stories he hit where the guy that escapes the laundry truck honestly halfway through frigging of preeminence arriving. Oh yet neutral. I know what you're talking about. Yeah i was surprised they didn't do that. You know the king movie on the green mile other prison louis. Oh my lord. He's just sitting there on the sacks of thirty laundry. don't hit the brakes dirty sax. All the crazy old guy but then mean wow at kennedy airport. Yeah the airport isn't a pain in a confined. Laguardia matt murdock. Saying goodbye to his girlfriend. Gloria in Nashville year back to ireland as her hair changing color from one panel to the next up their lives for first panels. She she's blonde. They're like karen she's irish okay. They oh we're not doing here. Wait we're doing me now. But yes yes. Glory glory you know breaks up the with them at the beginning of born again. Start saving foggy than disappears for a while and then becomes cannon fodder could be worse could be interfacing booed windows. We should do we. Should we should not yet dot or one of the episodes doc raqqa. Count the bodies on matt. Murdock's tab woo now on his death. Count but i guess we could do that. Definitely it'll be like. I miss the days when a cinema. What's the damage. We could do that when we can't do it. In that day to the pena's countenance say how many of these are dead. He's right up there with hal. I'm pretty sure oh hill but he. He never went. Underage questionable. don't but not in canon. whoa so yes. She's going back to ireland. The some stuff let potatoes with. That's all you think about lavar intervention. Then he's leaving messing with the airport all the press than fancy battle. Now you know. Look look at these fans. Look at this fancy man. After mr la fuerza e. Yeah i was just like other only before in my and his first name. george thanks. that's right Lavar burton off all. But i don't know if israel was a real. But i thought i saw a picture like like an original script like casting thing for your next generation when they started it and the like the list of like all the actors they had in consideration for each character. And like for georgie. They had them. Tim russ so you know he could have been Jordan before you know instead a to buck i believe that. Actually so alternate timelines somewhere. It happened but right Solar fancy people up to many other reporter the reporters asking them. Are you looking forward to performing on cable television late. Eighty five cables always been around. Since i've been born i was gonna say i was gonna say that how the other way it'd be worse if they were like hey. Are you looking forward to performing on the color. Television saw exactly cable. Tell beth yes. He's going to perform cyrano. Berge rack live. But then he sees matt One of the handicapped. I must speak with him. I i sympathize with you serve. I want to play oedipus. Rex the splendid reviews comprehend the plate of the blind oedipus. Rex is yeah. He loved his mother a lot. A mother class to drool. And then there's like yes as this fancy man leaves the airport to limo drivers there to pick him up and he goes with the one. Who's basic like you the greatest actor of the modern time. There's something about that. Drivers voice i know have heard it somewhere before but i guess i've heard half the voices of new york somewhere before knowing. How many acts matt murdock has on hops in a cab. Hope you don't mind that you'd look lousy. I feel lousy but then we see yes. The those faika limo driver laforge has been kidnapped by the jester Suspense please not quite the yes. He looks at a cross between the vulture in mysterious costume. Green purple baskin stop Not gonna mess. i'll be. He's one of the way way old school villains. But it's like i mean we bring the matador back. No we bring the chest. Kindred could have been gesture. Yeah i this query looking up this yes. The first appearance of the gesture. Daredevil forty two from july nineteen sixty eight at rather have bulls s in the movies that santa ally. I know all from the movie. All how there. Yeah jalan barrel said I'm just looking at some of the just gonna say i don't even after this okay. We never saw them again at will know we did but again it's saw this issue. We don't see him again until their volume two number twenty in two thousand and one. Yes so they were trying to everything now. So yes kids after this nineteen eighty five appearance. You don't you're not familiar gesture because he doesn't show up until two thousand and one. Okay frank miller and the santee. Our good friend dede chichester. Nobody wanted to touch this guy. Back right before tweet. Tweet them ask what they do. They still have some old guy. Lackey wackadoo issue for sure. I know that be on angel dust or something. Some does totally office by a while again. I guess they wanted like a joker but like you know when who doesn't kill people that's the worst kind okay. This gets even wackier. do you one. You really want to know the writer. Who brought him back at new. Okay really gonna go down the rabbit hole. We're aright doing an arc on daredevil at this point with someone you may know from Another form of media. Mr bob gale. Really yes yes. Y'all mardi mardi. Yes bob gale back to the future. Yeah well his popped up really places in comics. Do you think. Do you think. I mean we should say this for the but it's the gesture bob gale was just like showing. Oh yeah hey look. I know my comics history. The worst kind of fan boy. Cool cool you need this. This people like tom king. Who know bragging all those too. But i mean there's like guys all right mightn't get your own way. It's like it's like mark weighed in like you know the late more throughout i mean they were you know. They knew all tunnel comic history. They knew how to work it in but then they knew how to weave it into the story for the sake of the guys from other media coming off show them. I'm a big fan now. You have to remember. Tv's groups do not translate the complex. It is very hard going between the medium. i'm just saying are different than tv as well. A whole nother layer. I remember governor. Kevin smith saint. He's like great mccormick script is like the hardest thing right of heavy lifting whereas you can kind of come on out loud when you're riding look at tv show episode or even played screamed play. Whatever tv movies you have a camera your show showing. You're actually showing people you know a scene the comics you have to tell them artists. The actor could like ad-lib something. It's not you know if you want something in the comic you wanna tell the orange everything. Okay so Yesterday gestures the before jin's going to take his place only Meanwhile in midtown cafe wait. A minute is this. The joker prequel wacky or manage sorta debate fundamental. You think you're funny. I that was joker because when he shot Deniro in the head he would have been like. Oh you got a splitting headache. That look say matt's have dinner with foggy. See there's not mustache. Wife's found for separation love body. Matt you just love foggy please. You make it happen because once the worst goes through man. I don't think we ever see her again. No we don't debbie knows. Most people were probably forget that he was married. It felt like you blinking or how we forget matt was married in. Like what was that. The two thousands or tens. Well that that's totally different reasons. All that's the thing yeah she. She didn't die. She just saw lots of mister fear gas and went insane. I don't think it was the fear gas. I think he has a very gordon on gotham effect on women. A sam winchester affect on women's has the crazy one hour. Yeah stabby next the latest. Go batty bay. Hey electrodes a straight a student. I met matt murdock. Matt's and foggy like as he's talking he's like just like chicken leg around his so sad he's depressed. He's eating his phillies. Somebody get help for foggy. Please i know. Meanwhile a beautiful blonde from across. I just thought. I mean this has nothing to do with the plot. Just the elk. Here's the another table. Thirteen or yuccas. Yes or law. Business is going to the dogs. I hadn't lied to those reporters with the law. Practice going to hell in a hand. Oh my god. One day we're going to have to cover. What is it to twenty three. I think charlie. And i talked about a year ago but we got. We'll bring charlie back in the secret worst to tie in issue where the beyond their gives. Madison no somebody was just comic book shop talking about that one that i was like well they. It could be worse. It could have been deadpool. Secrecy receiver wars and. Everybody started laughing. Then one forgets that issue Every time he's like. I've been able to see since i was a kid. I'm like no you didn't up at the biggest my gone but then yeah. Matches matt walks out of fog. He's like i'm going to downtown. I bet you got important. It downtown matt colorado rob. That's right that's right off the podcast with him saturday them don't get him fired up kids pretty soon. You'll be able to go. Well then i'll be ready. Give you a third best southgate. Oh nice out of nowhere. Just because pretty soon on the cape on southgate media group patriarch. Yeah you'll be here. Me and rob south gate reviewing the first three episodes. The greatest american hero speaking speaking of the eighties owner robert do pat k. Believe it or not lillies trunka again. That's no she's like again. It's vacation one that i sober. You guys definitely need to check out our review of Vaccinators justice league mixing all the alcohol on talking wine beer liquor. Yes because yes. Go check out the case a lunatics podcast because out will episode to a one little m. I a drunk on the floor Yes me charlie. Esser and ray will be the you know. The high priest ray will be covering the first upset of falcon winter soldier. Limiting wanna do because rain likes it. Hard bud torbay array. How'd you like it. Rain likes it hard to say we get. We get acrobatics balancing. Although matt thinking themselves he walks out. Restaurants like manna could not take the sympathy. Pity in their best friend again. He only thinks of himself lilith does all the thinking our. He's like he's like. This isn't someone. I can beat up and it's not someone i can sleep with. I have no use free. Well he doesn't know how to deal with a can't you can't use of new used goes home puts on the cost you. I can sell them sort myself. Outstanding still so gives up all look spiderman going out that skylight sinema scarlet way better. He's got he's got the bimbos on the on the recap but we're talking about your sexual metaphors and thirty does flipping into the city. He wears a glove. You know then yourself out content body mind interact boy denny ecstasy or something Muzzle what do you think yourself up and slipping doing. What awaits the butter. See how can i choose between drops. I need a second page. I mean the only person closed you drop wise. Is charlie esser. One more dropped than charlie level paves so yes a mets start swinging. He's like a few minutes ago. I thought the uncertainty of my relationship with gory was bugging me. And it is. But that's not it what's booking me that. Yes he's jumping on flagpoles and stuff. Yes the airport. I heard or sent. Something should have been there. What's eating me. You distract lori. Would could it be not remember but then once he hits a rooftops they release the limo driver. That's right rob Allow god he escaped from the looney bin again. All the superheroes should just mean prison guards so that way they don't escape. Mix kinda nasty sense benedict. Ford's town in syria iraq on on ken. The mentioned cable tv the chester frustrated actor obsessed with that particular play. So our joker dare-devils joker type villain is obsessed with cyrano. The borough were. I don't know going on. I mean at least joker like do something with the playing card motif but immune sooner depersia on how many the kids know that thou now how. How many kids were in the cyrano in. Nineteen eighty-five trope way back in the eighties. Sitcoms the whole allegd so you help me get the groping. They would know the original what that's from. Maybe they watch the steve. Martin movie is not the eighties. Oh that was the that was maybe jaba. Martin is peak. Okay oh yeah. I was gonna say the movies were steve. Martin kirby shore Exactly vacation movies knows a three way between those two or Eddie murphy took the rest of the town. Martin her chevy back but really hills cop twenty. Don't don't worry about Hillbilly but you ask for some crazy reason. Yuccas these crazy. The justice kidnap before. I'm at least partially to blame. One less active the world really be that worse off without him. I know but you try terrible superhero. I know you're just like It's after eight o'clock the world really miss them not jail. The ball voted. Wait a minute i'm in. I'm in my jammies. The dogs are and i really wanna go. I'm half. I'm half a sheet to the wind. Thank you for the vote of confidence full clothesline. I'm sorry this guy is crazy pants. Good grief what is he doing on my lord. Okay now we're gonna do the other trope. He gives to the gestures house that haunted mansion on a hill k. Gesture house is not matching up. Let ago pain when it come from old money. They dispel the ruins. All the who. I don't know unless he just likes so squatting. In abandoned house sold better than a warehouse. They retired the warehouse. They wonder by tomorrow. I was gonna say who who previously owned this house. more expected what they can we replay planes. I can't wait for your episode of into the night. Podcast all honor. Oh no that's crossover. With ross over no you get lou no no tate. Yes oh michael. I was thinking you know. I heard a new episode of into the night today. In the ray of course still bleeping. That man's name so if he mentioned mood night on our show i should believe midnight totally or just like the night even better just like over. So it's like when he says mood night she's be going dark then him not going night. Favorite characters dark What am i doing. I'm giving away my plans. This is a marvel podcast elicited. He's busy with kids on his big news special. So don't worry about it. He's pissy with his big special big news special that he's working on some really nice package. That's right man. I want to send in now over in another intro for the show as the quantum give when my than we all we already knew it was you just like everybody knows bruce lanes back but yeah i mean yeah Stop on the burger. Because ray likes it hard. Read the ringtone So yes a mac to break with comes in the window. The chester's house and secret passageways look at the those look like darts from like a dark ford Wine at him from behind at think they were. He's been blind. Wait wait a minute. We're those ruthies bill cosby's house own. Give him the pudding. But yeah i love this words like oh. He's been playing for years. But it's moments like this. It's not a disadvantage. Oh my lord here come the thugs thuggish mortgage bone one with one with like a A sword one with a tweet plane one juggling the you window and subtexts. I'm a y. 'cause the one night chuckling. The balls couple of bowls demagogue will sipping linda belgium liberals physicians. Squatty him thrusting. The gathered did take the but like it's vein will. The guy comes out. The first guy comes out with the sword and then he leaked forward. He headbutts him You headbutts them right yet. Our deck he them right in. Hit him right. The sack with that face that set days fascinat- i hurt you. You was handy 'cause like i'm not to get near you. It's a plane. Can the radar sense tells the sheep plane he jumps out of the way and its own. It's coming back. Must have a homing device building secret. Probably it you don't see it. I know matt moore missile. If you will okay okay. So yeah matt runs disorganized dachshund and log onto the thugs and it's a great way to have a ball. Maybe okay all right couple of bowls. Yakuza this got you got thrown his skysurfer during his balls Daredevil before i i decided to see you Say it and the do all the work in cutting up for me. Yes so yet. They're dodging out of the way what these here are plastics special. Let's put this weird talk this australian or something. What the at a nowhere. Absolutely no what they do is walk. What w what they do is bounce and break like those daredevil. The jones on him and just like one of the guys juggling his daredevil just like thursday billy clubs maximum. The thing that they're double catches the ball and says he's rated is hard smokin. But god wrestle it nick. It'll be something a lot stronger. My friends hey man. He had the someone serious batman them with freak flag. Fly here definitely so yeah love home. They'll ties up the thugs and says i might tell the police where you are. I might not could be weeks before you're found. Tell me about the jester. The thugs like eight. Don't threaten us. We got nothing to tell you. Said he was going to show the world. The critics going to be the definitive somebody or other of course. The definitive They stop all of them just went straight to wear the cable. Place was bro. You literally had you're on the right trail. Yeah don't you think yeah. We hit the guy that you think is going to be doing something with that. Yes because as matt scott's explained he felt that i guess i guess the old gloria on a loved him wanting so he can't think straight. Get the poison on clarity please. Yeah so yes yes. The gestures motivation chief out. Cyrano was the part he was born to play. The writers disagreed. Most of the disagreements were nasty although we've been enemies for years always phone have things in common with the jester. 'cause you're a failure because you'd like to tie people up. You could have been great. But you're mediocre. Oh let's let's be honest to mediocre lawyer both suffered disillusionment and that's pretty much made us what we are and we both hide are real. We both hide a real faces. Yeah you and half the people in new york come on places. Lousy with people come up. He hit behind the clowns face. That's what he became a gesture but his jokes aren't funny. They were his rage turned into a form of cute. I feel i. I think both of us being called out here. Curiously were became your rate became. Yup i can really put it that the service of crime maybe crime wave lashing out at the world that scorned him jeered his dreams so yes a daredevil swings to the studio Cbs house cable. House i cable. Cbs no unless it's like cable broadcast showtime is owned by cbs. That sutan put this on back in the day showtime while local. So i could see it. What was it in college but yeah it won't be able to forge in front of the cameras. He's probably locked in a room somewhere. It'll be the chester grabbing for laurie. Again so yeah so we s we see the gesture actually in the sierra makeup even guys in the control booth that's before but whoever is he's good even brilliant never heard such raw power acting of such power if i stopped him might be punishing the audience. Wow wow deprive them of a once in a lifetime experience. The gesture will go anywhere till after the show on that. But what's that in the corner. What's that heap of clothing. It's the gestures. close his the gestures odors on it. That's when the cop show up your tenant raphael scarf. Carl even punish them. Like what the hell the cops busted. They found the forge because he escaped from where the chester hatami God says he's been doing bro. Matt muster smoke. They do these you know he look he puts on the gestures outfit. Lead the cops on a chase of the gesture can finishes stopped one long. He is plenty of my birthday wellness drops it will be. I'll play with you anyway. Play tag with if you swept. Because if you don't open meth he gets quandaries by under the wilbur. Gonna shoot. i know i know. He's the copters chasing him around the studio the television studio. What would you be Daredevil come on fuzzy wuzzy catch me fuzzy wuzzy. Meanwhile bear coming now me. If you dare record denny feels a lot of people say of books are starting to get on greedy in nineteen eighty five like bitch wear verbiage other euro to go maybe maybe the writers just started sobering up. All they're like real lives hard social comic books. Our feels weird rig another man's cost. You might wanna secret identity on top of his secret identity. That's how you get metal down to say well. Yeah king the king of the nervous breakdowns. Here i mean it's anyone anyone in comics more nervous breakdowns. Them at murdoch. Honestly no i don't think so maybe munayyer you can think all why well i think. Moonlight been a permanent breakdown. Matches comes just one. Continue with seriously mean does account getting drunk drunk again. If you're already drunk but you know that's what they have just started almost like. Oh the cops. Almost how many but few seconds you know they can help me but yeah cops have a corner. He takes off the mask wearing a huge. It's removing my mask. One yes he has that they're double mask on under the mask. Well at least it's believable. Least you know. He doesn't have to see how the dub y holes or anything daredevil explain to mr. hey lung he. The jester panel looks like a nicholas cage as he doesn't like twenty twenty one own out their old man nicholas cage. I stole the show declaration of independence that would disney for cancer net movie franchise and now report. Nicholas cage. what he's got to do. You're making wackadoo movies. Where he's covered in blood they did have the franchise that please keep him out of my sears hormone seriously where's gone in sixty one seconds. Come on that killed that movie. Damn proud of to come along. We can make a comeback. Come on and leader. Joe lee is that too old aswa say angelina jolie playing plane with the shift there. But yeah the gesture surrenders because he's like i. Can't you know all i wanted. Oh mazzi like you deserve. the value. Were magnificent the call. More story bro. I know it's just like white. If someone wants something enough they are allowed to like kidnapped. Somebody kid they're never watch you play games with us. Because i hadn't you'd have closed his show. There was no need. I guess was math thinking you know what if we stopped them. He tried his we. Try this crap over over but if we let them complete the you know his monologue maybe he'll retire which he did until like i said two thousand one. This is the perfect time to close the door and never come back exactly. you know. i'm sure a lot of writers were like. Yeah gestures retired. We're not bringing on that matt. Now got the crazies. 'cause he has one he dates them. Yeah exactly poor. Doggie will yes. This was so a product of its time. But what did you think lackey. Definitely a monthly. They yes what is the terrible terrible story. The art is good. Art definitely at the monthly. Say soared the plane. Now lay again. We just excuse for some action. Because i mean really. That's really the only action you get in this story. Yeah 'cause you know just daredevil swinging around and fighting the folks blue walls. 'cause he's not thinking clearly our medical term don't add me is a medical term hytner's so you get rid of this drops a classic. You can't get rid of the that's been comes in handy more often than not really low at dawn comes in handy. Yeah that's g. Drop some wife martin. He'll the salad like c. minus for me. Ooh very average. You know late eighties. Stores is definitely isn't one of them. Yeah i mean it's not a typical daredevil story the good this is good. Classic sow art some help. But like there's not a lot of accident and again it's there till beats up three because he doesn't even like one punch the gesture. The gestures gas render mean as far as blackie issues got me it's better than say a shocker episode. So ooh what do you think was trying to do like a thinking. Man's their voice. You hear classy anyone. I found inside comic book. See they're trying to set them apart from your daredevil apart from like spiderman or something or he's a teenager a teen ager five or death made arnold c. plus okay. That's fair under the arts. The only thing that really saved it from that that that failing grade at for this. We have these south editing again gauge when he stuff editing says ending wealth. Mario supervision. Jim shooter i know man year he was. How do you defend shooter charlie. Listen we found a crack invasion beijing. That shooter At editorial but now on that yeah definitely that. Tell the kids what we're tuned for the next couple of weeks. Oh that's right right so in one week can say flash but i think that might not show. It's april that's right. I know. I know what's going on. Got our souls. Hope burial all right. Let's see one schedule. Area are at so yes so next week we will be covering one of our turner d century special in honor of kona spiderwoman thirty three the first appearance of turner d century that all then missed it by twenty one years. It's nice and then in two weeks love hellfire daredevil three seventeen in three eighteen. The i if you haven't heard kids the first of our monthly specials with mr ddt chester. that's right rim talking. Every month kids try to grow. I know great but yes. So we're gonna talk. Hey everyone else about fall from grace and the whole follow. The kingpin stopped so we're real narrative who's asking about their double three seventeen eighteen but again it works into our wacky april so i found nobody celebrating michael. Do you wanna hear the nerve. Charlie sent me a link today. He's like oh you might be interested in this. It's it's frigging brian. Curtains articles like issue. Three of the return of barry allen. We been through that. Thank you for letting me know. Russia put my links in the comments. Exactly yes truly can't follow our our stuff but if you know. Look brian roach. Current we but to be fair. We have almost made many podcasts as race guy. that's true. I know you like the redmond. The fast redmond. Here's man oh position. We're doing me now looking at my list trouser. Nobody's buying up on that note. Yes we should pay some bills. That's right so yes kids. So send your thoughts on all those especially Three seventeen eighteen. Get your questions answered by mr. tv chester himself email us keeps an lunatics at g. Dot com or call the voicemail. Six one four three eight two two seven three seven that six hundred four thirty eight capes and remember to fall at the feet w no daredevil podcast on facebook twitter join our facebook group of line justice or and we have several find links to all of our facebook pages all of our facebook groups all over twitter accounts instagram The instagram's links to this up links to this side. Youtube channels can watch help. Roll her eyes or almost shoot shoot chardonnay. Adver news links to the patriarch and links to the merch. They a hijack brand. It's nobody's business your drinking on zoom call. See look at those. Like i'm on vacation off the high drink links to all of it all in one place east ad. That's why she ended the episode. She's her glasses empty. All in one place that's linked tree. Lan ktar dot ee slash keeps lunatics and remember to support the sponsors tweaked audio here like they're devil himself in crystal clear. Hd she turned around and looked at that closet is that where is that. The alcohol wa No no my my many bridges that way. I'll say you know if you do get married to between two. You could probably afford a wine cellar to move where there's a basement but that's fine. Oh you're in florida swampland. But now have a wedding and just be like. Hey everyone a bottle of water to come on their full so all we give. Her wedding gives our wind. Subscription box box of wine so yes get your social tweaked audio headphones crystal clear hd or or be like a hunter killer well of not this time. Yes mrs riggs. Much better at it. For the most part if escape ruben. A box great time to Spend looking failures. Loved ones is having a ball. So yeah in. We also have a code. You southgate for both that headphones exactly earlier. Too late to treat yourself. Don't want any of that. I heard we have a book style. That's right you can go pick up a pod life. The book now in digital paperback learned ins and outs of podcasting from the experts. And that fancy man. Rob south eight and of course can pick that up on amazon. When you make your month your daily trips amazon like little fire. Use the code for southgate group right down there in the show announce help us support this show. Then that work and that man spouting poetry on the corner rob masters zoom southgate. Make it rain so says master. Do what did you say. Lose victory in the pants. I get so much on my corner were thick. I'm bringing my old man jokes. Because i think i think this weekend's molly's birthday like how still be have a teenager man all right live fire. Where can people find you when you're awake and sober away could definitely can't make any promises on the sober but i do like tweet. That woman every sunday An some flash. Like superman and lois so be sure to come hang out with me at little hellfire on twitter. You wanna hang out on instagram avak alpha six in if you look at person spicy means at low profile sixty nine on tap in the grand really get books. They're not gonna lie. Hey if you're listening to this show you're probably looking for comic book stuff was supposed to get my medicine soon. Yeah after this day after this issue see how can i choose within these jobs Bigger party in the front where he's going definitely go. Oh man juster was in jail for how many decades all right kid why. She's drunks who played guitar. Kids you've got the subscribe to the youtube snatched up But yes in one week turkey century part one and spiderwoman ratty again in two weeks. Chester will be here. Your questions thoughts concerns about their double free seventeen and eighteen. They're going to be there or old. Buddy pass now. The frequent still people still complain. All holy. only even spiderman doesn't work kids come back next time. Remember one stop shop for all. It is the devil. You watch your balls. Are you a fan of comic books. Are you a fan of comic book villains. Well join me russell. As we take a walk on the dark side with oems evil the podcast dedicated to discussing analyzing and overall glorify the villains of marvel comics dc comics and all your favorite indie books corbett building.
Episode #23 - Sandrae Lawrence and Gary Sharpen, Founders, The Cocktail Lovers Magazine (U.K.)
"Aw wykeham to has. Keleti forward a podcast. Where has polity and travel professionals. Learn how to earn the media. Spotlight my name is hannah league and president of honey communications an award winning public relations agency in new york city. And i'm michael an stanbic editor in chief handley communications and a food beverage writer as journalists myself and hanner is a pr professional. We understand the power of media coverage in its impact on someone's career and business that's why we launched our podcast. Help our industry rebuild and rebound by interviewing top journalists share their insights and tips for gaining the media's attention in this episode. We are so excited to chat. With our first international journalists guest sandra lawrence and gary chapman the founders of the cocktail lovers magazine in the uk. Charming married couple together. Share the cocktail love through their economist. Magazine and website events and consumer workshops noted for being the first to know who's moving and shaking and the cocteau world. The cocktail lovers magazine was voted. Best spirits cocktail publication details of the cocktail spirit. Awards and shortlisted for best food and drinks publications in the british society of magazine editors awards. The duo have also been listed on the london evening. Standard of progress. One thousand london's most influential people. Hi guys hi. Sandra and gary how are you hiring michael and hannah how you doing great. Welcome to the show hassle. Great to see you thank you. This is so exciting. You guys are first overseas guests with privilege. We've listen to a lot of your apart constant. They absolutely brilliant. Keep up the good work and we fail so on the to be politicians shock. You serve hot thank you. The feeling is very mutual and up. You know have you guys been and what's it like for the hospitality industry in the uk right now. It's we've been fine. Luckily we've been healthy and we've kept well but it's it's sad because we can't get out and say the and support our friends. I'm but that's the tough because we know that a lot of people are suffering right now. So that's that's the hard thing. Yeah and i guess it's the same in london is is in new york and other big cities where he. You thrive on the energy in that buzz and to walk around those streets and they're quiet on the vase applies it. It's hauled it as a same here in new york city. I mean we used to get sixty million people visiting new york city but now is a complete difference in our situation so very sad but we we know. We have been seeing a lot of innovations as a result of this crisis. What do you guys seeing on. Your side of the pond at the good thing is with this industry. Everyone is so created and they've been so quick to pivots because you know it's a matter of having to survive so people have been thinking very quickly but it's been the launch. I think also in the in the states not so takeaway and delivery services which is amazing. Because i think that before people used to think that from as not the greatest of drinks but actually the quality of them has been absolutely amazing. We've had we've had auto cocktails from from the conal to swiss to all sorts of bows and everyone's doing a great job yeah bartenders. Far by nature they ultra knows so they get no these lemons thrown them and making beautiful lemonade. You know so with with in all away nets in making this intra positive much as possible and the other thing is it's been really good from a consumer point of view to see how much the people want based drink so it's not just a case of for bonds creating these they're actually being snapped up and the here In the first month of the very first lockdown kotel delivery services. Google three hundred fifty cents more than they have been before so that just goes to show the first that people have all cows indeed especially the pandemic think made people even thirstier drove muscle to drink drink so speaking of invasion You guys have done amazing work with the cocktail lovers which now celebrating ten anniversary this year. I think right your congratulations. That's amazing so tell us about the cocktail lovers. How did it come about your inspiration to you know fool. Your audience is so tennis. Everything about your magazine roy. How long were you got. We'll give you the condensed version as you say with the guy for about ten years and it started very much as labor love and the and it still is An came about. Because on. John i we looked into vase. When we've stating own trump repress laundrup. I've taken a great hotel baas. Luckily it what you know. I think it was a key. Part of our relationship was going tonight. Spas and dressing up from getting to know the buffet. We always love sitting at the bar. A big thing barnes offenders they kind of like the fact that we were more than a liberal entrusted. And then you know this was a few years with us and then we start talked to friends and they roy's asking us wish we go and what's houghton are going to be in this part of london. Where should we drink so we decided writing a longer time very much about the vas in london and that's how it started of we the Lovers goes we were love us. We were married then But also we a key part of what we wanted to do was to celebrate great falls. We didn't want to do negative reviews. We didn't we might that thing in a restaurant. Whoa where people put down restaurants and give them baths. We said celebrate what we love about. This industry We wrote the blog that evolved from baas threaten about drinks personalities And also we always take a lifestyle So we will equally writing about what people were wearing of traveling then holds into the magazine and it became a very vessel. We wanted the magazine to be a lifestyle. I could say about coq. Towels was equally important about sued and travel and close postal. She's old from a Perspective yeah and then after the bloke and it transitioned we want to do a little bit more and people can also today mall. I was already a journalist at this time. But i was writing about fashion and food so i was interviewing chefs But it was so much lovelier to interview baltin. That's because they had so much passion bayden with theatrical autistic own lives this wonderful infused the essence. I had full what i would do it. And i want to translate that to let people know that bolton in wasn't this deadly jobs that people just did in between correa's this older career and because i was very much maligned style background in what advertising. So he had that mindset as well. We wanted to translate our passion to other people that we knew that was starting their journey as well so we were asking the questions that they wanted to ask and to knowledge and we brought the towel to lie in the how lovers lifestyle was here. I mean are fans and i know. There's a lot of fans around the globe loving your magazine sale. That's talk about being a couple so you are married and you are working caputo. Just like michael and me not as Challenges and and rewarding part as well. So what do each of you do at the magazine. It crosses over the i mean. There's there's lots of the same things that we do. But then all of protect all of the finances and also writing were yeah. I think we're by by creating was on the set. She's from a lifestyle journalism background than i. I was appetizing. Copyright trend and the creative director rand my own agency and things like that. So we're very creative as you guys know you know when you work in the industry you'll perry oh eight technical stuff like that. Do we have to do them for us. And they're suddenly when ll entrepreneurs and you're working for yourself. It's like oh who who fixes the photocopier yet. Yeah that was told to do a lot of stuff from scratch. A love of the technical stuff. Love the the dry stuff if you like that song as well this learning new skills out many with creates if we overlap on ideas the whole time and you know you really have to trust your gut in these matters and especially with so much on you know topsy-turvy these days you know. It's great that you trust your instincts. But how would you say you're keeping the the magazine most relevant strong As a voice for our community. In which you've been doing so well we the last two issues that we did. We very much where we're dressing. What's going on but keeping politics so you can't really foreign valid today because you can't just say everything's great because everything isn't why you have to address that but also you don't want to be down. We have to you know there's a lot of great stuff that's going on out there. We're talking about these wonderful takeaway. Delivery is what talking about people doing things in charity. That so many good things that it's really you have to champion and you have to let people know that you know we. It might be an office three months. It might be enough six months. We will get past back things guide to change. Obviously but you know where we will creative where wh- adults and we will rise accordingly after the sale on in the world of spirits. There's a lot of innovation going on on edge. We all know is in love reading your articles on the spirits and spirits brand founders and all of the good things so Are there any trends that you're seeing emerge in their spirits. The spirits industry. It's difficult at the moment because a lot of things that are on hold. I would say that where the innovation is coming is with the delivery. Takeaways that's happening with restaurants as well. So what getting a lot of Delivery kits with the restaurant so hall almost par cook the dishes. But you could you finish the for yourself. And i think that that is going to translate into drinks as Marry mbeki at At the gibson has got wonderful cocktail kit but he provides a bottle lots of little nibbles and all of the things that you need to create a really cool ambience. Your saddam you. There's all sorts of things so it's about the experiences and getting people to still have some kind of an experience So i think we'll see much more going in that direction as well an an. I think the other thing is not necessarily new new but the the within exploding. And i'm sure you are is the the no and low alcohol approach to but the cocktails and the ingredients and i think that's been a really positive thing because as you guys will know you go not that many years and you would go to a bar and if there was one of one of you for whatever reason didn't want to drink that evening then we'll alcohol. They really drew the show straw bagel like soda with some orange juice and bank and go a obviously a few miles. A loss five years said the good balls started to really kites but giving a great numb alcohol cocktails and now all in the last even more recently we've seen some really good no no holiday ingredients it's great. Yeah move about it as well. So that's another thing but it's just Tons of sodas here to to try and things like that so yes. The logano categories winning explode in. I think it's a good thing but people are not drinking but also the people that do during come on the occasional. You know day awful or size you know. We're we're we're seeing that on over here as well especially dry genu- yeah jerry high prochell as i said but it is difficult now because that may have been things that were trying to come through. But it's not the best time for launch ansel All this great creativity because the vaseline lockdown and you know people well we'll see we'll see what happens so i think a lot of plans are now so despite all you know things being on hold. Do you have any tips for our arch under friends or bar owners forgetting your attention to get featured in the magazine and you know given that you're so international if someone is from kenya or hong kong. What do they need to do to grab your attention. Well we love hearing from people. We love stories. They can be personal which is even better. If people get in touch with us with initiatives. Sometimes they don't always work but we do love to have voices from all over the world where based in london which is great but you know there is more to the world's and london and i think the the mole voices that we all here the most that we can learn from so it's always great to hear from people from all over the world we we used to have a feature every every issue where we would focus on a bartender from software in the world of what they do so. That's something that we could bring back. you know. We hear some great stories than people have folks passionate voices about. What's going on in that vase. What they're doing back unity's that will be great. And i think we would encourage Bartenders bar owners tool so kind of look at their own offerings before they share that with us as true the guest size. Because i think there's that happened. The law not just in nevada world and in life generally with you'll say close to your baby and he's like my baby. Everyone's gonna love my faith and he's like hold on mecca moment cousin of eighties. So i think that thing of just being a little bit objective about your story before you share so it's very hard to have an editorial calendar normally. The magazine has our editorial calendar planned. But i actually the west going on right now is hard to plan anything however at they are any like a evergreen story that you always cover each month where our listeners can be pasta. Well the the main things that stay as we always do an international vall saying. But that's usually something that we visit so that's from our personal point of view but we can have people's thoughts on on different buzz around the world. I'm not. I'm not quite sure how will work in. But there's always room for great stories. And as gary said it's not just about thinking. Oh new menu. Yes that can be right. But what's so special about menu. Why is it different. Why should we know. And why should any so things that some you know. There's no story but if it's good enough but we wouldn't publish so it's just about thinking how how it works with the cocktail lovers style. Why would fade. Most people is make sure you look at the magazine before you pitch an idea to us because you know some people will just pitch straightforward trade is. We don't do that when not just about repeats in press releases we like to get a story behind it. Get our boys behind it and really be passionate about so. I would suggest that you haven't already even if you don't get the magazine happened on our website and get an idea of town off style and the kind of things that we writes about eight insights. So how can our listeners. Best reach you to pitch stories Yet with the go go to our website. There's a contact on there. That's that's where we get into the united states our cold context if you like Scuds website there's a contact phone fill that in on. That will come to the two of us. I mean some people contact us fire Face fight anymore around. Yeah that's the website just in case the cocktail lovers dot com and that's also where we all on instagram. Facebook is cocktail lovers and now for the listener questions segments of our show. We have a question from a fan of the cocteau. Lovers in south korea outs noah. Young jin kwon who formerly worked charles h. at the four seasons really unsal and We visited there and saw him in action. It's amazing pass. Great and now. He has his own bar. Insult called zest soul and a. He opened his bar during this pandemic or two very very brave soul. So he asks. What advice would you give to a new bar to bring its awareness of the global level especially with travel being so restricted. These days. well it's gotta be good. Oh social media. I think you know that's the way these days when lucky in some ways that the pandemic has happened now because at least we do have social media we do have internet and we can't keep connected with anybody and every fourteen around the world so it's about making yourself relevant on on instagram. All on facebook. Facebook live doing some some child closets from from your from your car i would just say yet. Build your audience that way and and also send us some details house. Let us know what are you doing. You know we. We want to know how how thing now think about this. You've just your car in the middle of a pandemic things. What is the struggles. How will you manage in. Since the first of the kind of stories that people want to know those are the things that we like to now because we want to know things from the past no levels that always think along funds lines as well and i think again sutton from our point if he were those kinda stories as we keep saying you know we. We write full. As consumer and industry asandra synthetic of stories had to i've a bow in the middle of a pandemic. that's a great story for everyone. An industry own. These story in our consumer redes- will be fascinated by story. Live west last question of our show so what do you see the s. The future of the bar experience post kovic tricky. We we were talking about this year on this. Well because on the one hand on really optimistic and oh everyone's going to rush back into the pause and account white because we've seen this happen after the us lockdown people. Okay didn't rush back into the house but they wanted to go back out. Everyone's been indoors for so long that people are planning when they can supply next meal when they can put on the nice frog and governed set and meet with people to be different. Because before when we were empowers. You could stand up. You could do all of this contact thing and that's called now. It's gonna take a long time before you can hug all feel free to today. Those things about does detract from the experience by people. I think people still won't go out. It might be some people that are more hesitant. So if you're ball with an outside space that's right. gary has a different take on this. Whoa whoa yeah. I think the things that i think everyone's going to be aware of From above point of view is to again put yourself in the consumer the guests shoes because often we came out the fest. Big lockdown back in whenever that was may june of last year. Some said i think most people we news will. I can't wait to get back for the people that we now. But bob rose amongst people who knows a few people saying i stood up to a comfortable on the bit worried of aiming to a crowded ball. So i think you've got to really be mindful of your guest experiences. Doesn't make sure they really comfortable with coming coming back out. Because i don't think we're gonna go straight on how it was. I mean would love it too. I think that's going to happen in any major country on you might just say i think we've got to be really mindful and say fake maple back on the journey and as them back in and say. This is safe environment. We're looking at here. everything's clean. I think we've got to be really careful in tight. How people's hands in a nice way we're gonna we're gonna gonna have to build people's confidence essentially earned the trust yes while disciplines so much fun and i wish we can talk to you more on either hours. You're not to see you both and hopefully we'll see you in london. Which is one of our favorite city in the world and sometime soon few well and be happy. Okay you too bye. Always inspiring to chat with asandra and gary the hardest working couple ever now that you know what sandra gary cover. Please feel free to pitch them. Your story ideas that would be of interest to a global audience to mention that you heard them on our podcast. We have a lot of exciting media guest in the pipeline as well. So please subscribe on apple podcasts. Spotify iheartradio google podcasts. Or your favorite podcast. Whose leave a review until your friends and colleagues next week. I'm then join us as we move forward together.
Kenya Private Sector Up Slightly in May
"You're listening to the news at this. Our Africa Business Radio. A survey on Thursday showed Kenya's private sector activity inched op in May after falling sharply a month earlier because restrictions to curb the spread of coronavirus box. Conditions are expected to worsen in coming months. The markets stanbic bank Kenya purchasing managers index came in as the six point seven higher than April's thirty four point eight, but still well below the fifty mark, the separates expansion from contraction. The survey survey compilers in the report says driving the downturn was a considerable fall in output levels in May as businesses reported liberal activity due to weak sills. Terrorism and horticulture leading sources of foreign exchange had been heat Tante by the coronavirus crisis, F-, transport and manufacturing. And that was the news at this time. Africa Business Radio you can't continue to in life online. That's www dot. Africa, business radio DOT COM or arable APP. I am Rachel Jeju. Thank you for listening.
505 Beasts (by Nigel Kneale) Baby
"Fusion patrol is a listener supported. Podcast find out how you can help. Support us at patriotair dot com slash fusion patrol. This is the fusion patrol gassed. Each week we look at a different science fiction tv episode or movie and over analyze it to within an inch of its life. Welcome to the discussion. Hello and welcome to another episode of fusion patrol. I'm gene. I'm silent and tonight. We're looking at the fourth episode of nigel. Neal's atv series beasts this episode entitled baby. Joel peter gilkes have recently moved to the country and are having their cottage renovated by two local workmen. Stanbic and arthur grace. Joe is a housewife country borne and six months pregnant. She's been pregnant before but without success. Peter splits his time between being a vet and a first class asshole. He's a city boy who's moved to the to be james harriet. He's tired of expressing neurotic. Poodles anal glands and wants to get his arm up to the shoulder in a cow's backside that is when he's not shouting at his wife. It's clear she's not as thrilled about moving to the country as he is. Joe has just brought the family cat but slinger to the cottage and he screams yowl brings his basket in the door until she lets him out when he promptly bolts out the door and keeps running till he's out of sight in the evening peter decides. The workmen aren't moving fast enough and he starts doing some of the demolition work himself. He uncovers a large earthen jar bricked up in the three hundred year. Old wall inside. They find the mummified remains of something. Peter the vet cannot identify it neither dog nor cat it looks rather like a pig furry or like a lamb but with klaus. He is fascinated by it. She is horrified by it but he won't take it out and bury it. He wants to show it to his new partner. Senior local vet and colorful character. Siegfried farnum died. dick pommery. He leaves the mummy at the house when he goes to work the next day. And when the workmen they think it should be gotten rid of joe agrees and takes it out to the fire in the yard and drops it in just as peter pulls up and shouts or down rescuing it from the flames that night dick comes over and does a lot of talking about the somewhat dark history of the cottage and the surrounding land. The house was previously owned jackson's a childless couple. Who tried to run a dog farm. They never made a go of it though. The dog's kept spontaneously aborting funny. That that's the same reason. The land isn't used for cattle either spontaneous abortions. Let's be a germ or something in the soil in the area. That causes it. All this talk of something in the area causing spontaneous abortions make joe feel absolutely confident that this is the right place for her to be right now no strike that it makes her hysterically worried for the safety of her unborn child not to worry. My dear couldn't happen to humans says dick and that calms her down a lot. Read not all with the fun and uplifting evening coming to an end. Peter shows dick the mummy he finds it fascinating to they. Decide to take it back to the practice and do a postmortem on it. Joe is thrilled to get it out of the house. Just one problem. The bag starts to break as dick makes to leave rather than find another bag. Peter sneaks the mummy upstairs and into the nursery where he locks it in a cabinet. No need to worry showed that it's still in the house. He'll take it to work in the morning unless he forgets he does. Dick's day the workmen. And joe or gossiping about the creature. Arthur thinks it's a thing that had a purpose a dark purpose thing that was made to do dark things made by somebody who would have been wise in them dark ways. A thing like that would have been suckled to by human all. This talk has joe upset again and she goes into the woods looking for her cat. She fails to find him. Put well out. And here's a strange shadow in the woods and runs all the way home a fright but work benach early and joe is left at home alone she hears sounds and she finds the locked cabinet in the nursery. She goes downstairs investigating and discovers the earthen jar in the doorway with the door open outside. She hears that. Sound again peter arrives. He's in a right state. Dick put him to work on some pigs. Pigs got the better of him. he's covered in. Let's be charitable and call it muck and he's livid at dick who laughed at him. That's it. I hate it here. I can't work with that man. I've decided to quit this. The best news joke could here. And she confides to peter that she ate sit here. He of course dismisses that s the pregnancy talking but it doesn't really matter about her. The important thing is he doesn't want this job anymore and he's quitting in the morning downstairs. Joe notices that the rocking chair is moving as if someone was or is sitting in it at this moment dick and his wife. Dorothy show up with booze. He's in a festive mood and has come to make amends with peter. He's there to celebrate his baptism of fire. The incident with a pig's happens to all of that and he passed with flying colors. Peter presented with a bottle of booze doesn't immediately quit. And an evening of drunkenness. Ensues for everyone. But joe of course the end of the evening peter and dicker best friends again and the idea of quitting. It's long gone. And also joe has seen the mysterious shadow inside the house as dick and dorothy leave joe over. Here's a comment. That makes her think. Peter kept the mummy in the house after all when she asks him. He lies and tells her he didn't later that night. Peter is unconscious in bed. Joe is hearing the sounds of wood being gnawed she gets up to investigate and finds the cabinet in the nursery chewed up and destroyed. She also finds the remnants of the bag and realizes what was in the cabinet not content with just that small horrifying goverry. She goes downstairs by herself for more. She hears contented suckling noises and the sound of the rocking chair. She looks at the moving share. A horrible black clad. Disfigured woman is suckling. The now reanimated creature joe screams in terror and collapses in the empty room and so ends another episode of wealth. That never happened on all creatures. Great and small hoyt to be a time. Then if t t p mckenna actually did appear in the tv movie grapes. His tv movie movie create a high but he did not lacy read. That was known. Sanction by anthony hopkin. So they had different castes. Playing it in the movie from from the. Tv's related tv series. Yes so it was an earlier film. I i don't. I was not aware there was an all creatures great probably a year or so before this other here. But no i mean i've seen teepee but cannot once in a while here and there in one of the greatest episodes not mention goes to show in the galaxy Well that not take taken the asset column but a representative of injures in several death. Balkan prices is one of my favorites. I can. I can picture him. But i can't. I can't place the episode or episodes but he's just one of those guys you see and and he's usually playing type at least the ones icy anyway. He is sort of plan that almost showy bravado and doesn't get for it yes okay fair enough fair enough. So what did you think of baby. Well you made me think of when our last discussion george well watching unpleasant characters being unpleasant for now and Load joe is reasonably some thin liking. Jimmy women evolving synthetic. I'm i'm pretty inclined to agree with your analysis of pto's being met also really best outstanding outstanding in his cloth. I'd say he. I'm so that simon mccorkell nail playing that part and i don't know how much simon mccorkell nail made it in shows that ended up in the united states. I the only thing i know of. I've mentioned this in the past and it drew a blank stare. And that's lucky for you because in that same era of all the the awful eighties i think eighties early tv shows science fiction tv shows in the united states that completely and utterly failed to exist. Simon mccorkell jail was the star of manual principally because he was supposed to be a cultured professor who had learned how to transform into various animals and solve crimes. And i wish. I was making that synopsis up. There you go. It's a bad show. It's a bad premise. And nobody could salvage that so you can't watch it. Minimal watch animal and think you know terrible terrible show but that mccorkell dale guy must be a hell of an actor. Because you just can't tell so. I don't i can't say i've ever seen in anything else except for this. Which is obviously much younger. And that and i was not convinced by his performance as an awesome or of minimal. I mean convinced. Obviously the words are there in the saudi is there but i could never see what triggered it does. That make sense. He just he goes there and because he's a natural. Why would anybody marry. That was the problem. I have know it didn't it didn't seem like we had a history of them being a couple. It's on the ropes about to break up or a. I mean yeah. They obviously seem like they're about to break up in a way but it didn't strike me as it didn't they didn't convey that very well and you just look at this guy and say wow he is either up or down or ass here and and there is no there's no logic to it it just it just spews forth does not unrecognizable. I i okay. We get out of the truck when he gets out of the truck and he's covered in muck and he's matt. Okay i could that i don. I don't need to see that one. And i don't need to believe that one. You just drove home covered in pig. Yuck and you've been laughed at by your boss or your partner and and you feel humiliated. That one is the one time he comes in and he just suddenly start shouting. And i believe it. I say okay. This guy's personality but other times he just gets triggered off so easily that i feel like there has to be more there to it but there isn't and maybe that's just. I don't think i've ever met anybody. That's quite that much of a asshole in that way. So i i just wasn't. I was controlling abusive. But then i don't think it needs to be needs to be triggered. He's just he doesn't care about us completely self absorbed that is i guess that is true. I can i try to take it for that. Then in that case i don't know i just maybe his acting just doesn't doesn't nail it for me but i mean this is he. I know he's dead And has been for quite some time Is he is he famous for anything else I nine animal. And i had to look up okay. I don't recognize. Nothing's been i see. He was in One thousand nine thousand nine quantum s. But i'm saying okay. I wasn't sure if it was like the guy last week was at martin. Shaw who went on the show. Somebody le'veon's no. I really do. I don't know it's just not crossed my radar ten years ago. Yeah yeah but what what did you think of. Well okay. you said everybody's unpleasant. Obviously dicky's unpleasant in a different way but he's definitely not a sympathetic character. But i feel like he tries a little harder. Yes yes he's not. He's not latham last this just looking. You're looking for someone who you can. I don't know you can like i mean sticking out jones. You can sympathize with her and she is bit. Yeah she's jet. It's kind of hard to care Because she hate to say this. But i mean she doesn't stand up for herself at all to peter and yeah she part of the part of the problem with perhaps is you get. Obviously she's she's she's reacting to walk turns out to be a real threat monks. You get the sense that she is just sort of when she went. She complains about this. There is a there is a lack of credibility about it. It's almost as if she because she's sort of cautious slightly nervous personality and she's finding herself up that it could easily be just nothing at all and in a way. It's the same problem we had with his character in during bodies party. It's like the the whole threat is someone who could i easily be just imagining something and not just imagining something because there are strong external reasons to do. They're disposed to know snus pregnant. Those hormones that sort of stuff i mean they. Peter dismisses it as that. Actually i think several times in the course of this they kind of dismiss it as the pregnancy and since dismiss something else pregnant. I i agree. I agree that he would i used. I used the word hysterically intentional intentionally earlier. Because you know the the the roots of that word are the same as the roots of of. It's it's a. It was considered a woman thing. And that's what they're putting it down here on and unfairly. I think it is. The sing is real right. The threat real here. Yes yeah once we get very definite proof that what is the proof of that. Is it seeing it in the rocking chairs. Shoot up cabinet. I think he could. She could just be hysterical news. You mean that she's just seeing a vision. I mean it's not there when shell apps says he's not because it's gic thing. Well it could be that. I can imagine nation. Which one's more likely we've we took power. I mean she could be imagining. The cabinet has been ignored and then she didn't actually know the news insight to countenance as. Yeah that's true although she might have expected when she when she when he lied to her and said no. I didn't hide it. And she knew that was locked which i think she thought was weird so i came away not question. I feel that She's she saw something that she actually saw. Because we saw it. I i agree i came off with it. I walked away from said okay. That was that was a thing that was a thing but subsequently i got to thinking about the way this show has been and at times and i asked myself. Well wait a minute. Can i can reverse engineer this. So that maybe it's not not a thing yes. They found the jar. Everybody seeing the jar no doubt about that everybody seen the thing the dead thing no doubt about that one. The jar moved. Yeah okay only. She saw that Only she saw the shadows Only she heard the sounds the next morning they had gotten up. Would peter have seen the chewed up cabinet. Is she dead on the floor or just unconscious. I've no idea no idea why. I mean that was just the end said run out. There was yeah and coke lesion that was based role from what happened to that terror that made her spontaneously abort the child. I don't know i don't know it. It was it was good inasmuch as apart from the fact that i'm i'm just literally screaming at her. Do not go down stairs right. You've just seen that. Something has chewed up a wooden cabinet. You're terrified of shadows and things that scare your hat and that that nasty mummy thing and and yet you still go downstairs. I was knowing not. This didn't go. see downtime. Idiot boy yeah. That would have been a good one. That would have been a good trial though. I think we were supposed to get from that. That he was so drunk that it would have been impossible to wake him. But yeah i'd have gone in the room and close the door and said i can wait 'til morning i i would not have gone downstairs. And so that part. Apart from that. Bit which i think i think is the filmmakers craft here where you have to know. It's a bad idea in the audience so that it builds the tension so that when the reveal comes it gets its most impact and i will say bad effects though they may have been it worked it it. Put the hair up on the back of my neck. I wasn't feeling it and then it just sort of out back to two bodies party. And why didn't we talked about nope showing the manny's well. This is exactly the reason why you do. I think they probably should have shown the minutes. The second time i will will. It is that classic thing veasley oversleep put acid into. It was stunning. So i want to be seconds of screen time. I will say this if i if i saw that in the rocking chair. If my house i would evacuate my pants probably You know no matter how hokey it is. I mean ships to just like for the shock value of something. That's not supposed to be there in any way shape or form and something. That's not right. The other thing in that moment. I there was a defective but since we talked about the fact that there was a school in buddy and we think wasn't an eighties. Yeah in this. There were sounds get go so i call score but this sounds during that same. Were very deliberately used as claimed. Do tension elevating cloyne when there is essentially no music. And they they they use the screeches of corbin's various point to kind of yes. Try and heightened attention but you get something very biz making that final see. I didn't know whether you that was effective. I knew that there were that. Were bird noises going on. And there was the suckling noises and the mewing and the absence of the music. But i and i even would have bet dollars to donuts that there was going to be something in that rocking chair because we had been previously shown the rocking chair rocking and they had made the comment about suckling and rocking chairs. Are historically sucking suckling chairs. So all of those pieces together said that that's where we're going and despite that and whatever they did whether it was sound or picture shock i said it. Got the hair up on my on my neck. I was expecting it and yet it still didn't quite a wasn't able to to not hit that little that little peak when the jump came to sound detracting from it for me because it was it was comical and so whatever didn't notice whatever whatever little impact that's essentially dissipated by the kind of obsessed banging zones combined with people say to me i think really the one place where i really noticed that the birds known as was when they were running the the be and they were firing the letters and each one was punctuated with a with a walk. Yes is the moment that may it's the moment that made me think. Oh yeah. I need to pay attention as if there's any music in this episode. That was that was that was giving notice. It was using using sound in a musical way because as you say it was synchronized with the letters appearing on screen so it was no natural background castrated. Yeah yeah. I did not take the bird. Sounds at any other point to be anything other than actual sounds in the environment. That makes sense. I didn't think of it could be. It could be sounds named bartlett but yeah but they are being used in a way that he's just sounds environment is that the is important. No way through specific that beginning specifically sounds the death. See lots of the sounds quite. It's quite you'll face. Almost i mean certainly mudslinging it. Making those noises in the boss was pretty insistent and prolonged. It was it was that was that was definitely a. I think. I'll just. I'll just put the cat under the sink for a little while while i talk to you on the phone kind of thing but we get to see an animal. The cap signed moment. You and they all said quite a lot more film in this episode us so nice. Seems like maybe this is where the budget went did not end up in a couple of the other episodes. I note stay. I noticed in the sense that the the rivera obvious is that. Is that thing of because remember sketch. Where says gentlemen was surrounded by film and the exterior shots. Show some videotape. You get those moments in this. Where joe joe arrives home from outside and you get the exterior shots of her. I mean they call it a cottage house serum. She arrives home with whatever she's carrying and then it cuts to videotape Carrying it into the studios at the cottage interior. And are you saying that. That's not what your cottage looks like. Well it's not quite the same dimensions. So and he doesn't have the most of my. I mean there's also there's also a nose as seen where they are coming outside out to the front door in today's the kitchen door. They come out to the door. I noticed the exteriors the phone doors on videotape. Yeah whereas the the exteriors wrestler film yeah fairly. The kitchen door is on film but the front doors on is on video. Yeah i i understand it. And i i. I guess it doesn't bother me. I i look at that. You know what. I think of more than anything else now. I think they're never gonna be able to decent high definition transfer of this. You know the film will be nice but everything else will be or be courses. The reason why spearhead from space was the first doctor who embel- to lure a concert. But yeah i i agree. I don't mind it. I quite like noticing it. But i think that the point about the moment by these sketches probably the time it is just one of the things where you suspend belief about this because it's part of the language of food way. Tv shows made and everyone accepts it and the funny thing about sketch is the oh suddenly having your attention to something that is obvious and constantly present and yet until you've actually been tuning out because you used to and now i'm looking back to. We're not as doesn't now. I've always wondered if the the relatively lower quality of televisions in that era made it less. Noticeable comes in on notable. Because it's not us guys wouldn't be made it might made it less. So yes yes sure. I mean lots of historical tv series as around the time they've been restored in seeing nothing played. hd tvs sets going to be in a form that it far exceeds the quality of what could have been seen even tong despite the years. Thinning and degradation. Say i understand a lot of episodes of star trek when they remastered the original series to blu ray and they did a you know a proper original film transfer and what that suddenly you're noticing. The coffee stains on sparks uniform. Stuff like that that just no one had ever had ever noticed and they had to do some work on it to to clean up stuff that just you know it was. There was aaron film films. Extremely high resolution. But you know none of the none of the prints ever made it down to television stations. Or tv's could could detect it. So i suppose it's it's one of those things that purists may who kind of say things like well if he wasn't shot in the united wants to watch the screen and i made him black and white i don't want to see in colorado and i guess we should say if it was made to be shown in insult such core resolution that you couldn't see box coffee stains dummies. I do want to see in high resolution. Yes that is a bit of a paradox. In your thinking. I don't mind cleanup so no one likes being frisco i just i just noticed how how how i am but account tonight okay. Well and then we've we've we've. We've made one small step in progress. Here you'll be colorization. We owe any time now. I mean i hughes enjoying seeing the xbox series for in white stream. But i've justify why not. I'm not going to be watching anything. Colorized restoring prints invasion of the dinosaurs and all the color was lost. And now it's been restored. That's fine but what. I what i would find. Strange is if you if you develop a process that actually lets you discover the color data from something that was originally shot in black and white start restoring things that were originally shot in black and white studios. Actually everything was dressed for contrast and it may also ridiculous colors. One wants to see. Wants to see from what i had a. I heard an interview once with raymond. Burr and i don't remember wasn't to do with colorization. Raymond bruce played perry mason so Real long time ago and it wasn't about colorization. Because i don't think that was an issue. But what he was saying was when you're filming television like they were filming television. It was they found it paradoxical or funny when he would be he'd luca della street and he'd say something. Well you look very lovely tonight. Della and the fact is she'd be green because the makeup they would use was a tint of green to get the right flesh on black and white film felt was the right flesh tone so yeah if they were actually able to discover the colored data somehow in the black and white film crystals of the original film. I don't think you'd want to see it. In guys want to see in color. I would not mind it. It depends it. It's going to depend. i mean some shows are probably should have been shot in color. They shot them in black and white for cheap purposes and they did not really try to make it proper for for black and white. Maybe i don't know. I don't know it's all just artifice. So it's a group and team of people fixing things up. So what would. I rather see when i rather see the bbc. Take a good show it would. I rather see them take quaker mass and a pit and take a talented team of people and do that up so that they were able to make that look good in widescreen and color and preserve the original acting and directing for the most part because wide-scale changes something in other words. They could make that put that and broadcast it on prime time television on the bbc right now. Would i rather see that. Rather see them remake it and ruin it by making. I think the fact the fact is about is. I don't think that wide-screen he's necessarily an upgrade colors necessarily not great and quite fast in the is a great. Its own to make that because it does look stunning. And i have the dvd. And i was tempted to get blue velvet because they have dumb such cracking job of making it look at is a perfect example of something that we watch now that he's dang too far exceeds the quality. Oh anyone's viewing experience when that was going out nine which again dawn right so i don't know but there is that there is that need need desire in other words. It's a damn good story. It deserves to be seen by more people. Been the point of telling a story so that people can and will hear it and there is so much noise out there and there is so much conflicting material if if that improves chance to be seen and heard by more people. I don't know. I'm not a snob about stuff. Where when it comes to. Oh you haven't you haven't seen this. You're not a real whatever science fiction fan. You know the these shows are meant to be seen by everybody. And i'd like everybody should see greater mass and the frequent pet. It's it's fantastic. You will not get everybody to watch it but persona subtitled the english for the for the american speakers but anyway Drifting far away from this although oddly we are still on nigel. neal's work wise. I wonder why we've drifted doing different age. Let's see it was only after we were talking about it later in talking about the The episode that. I finally realized that whole bit with the beginning with the adult eggs was meant to give us a warning That that even birds can't have babies on this property. It just seemed like a random pointless scene to kill time. But but i realize it did actually have. It did have a thematic tie. I don't i have anything else. It's actually about this particular episode. I enjoyed it. I enjoyed it. I agree that these are unpleasant. People and i really really would have liked to have seen peter. Get his comeuppance right. He's basically immune from everything that happens in this story. He's not terrified by it. He's not onto by. He's not a apparently not remotely concerned about his own child or wife said about the pace get client upset about the pigs but that was that was him and i to say he was so upset. I was joking with subtitles equator mass. But i was not joking about the subtitles on this. I have no clue what the hell he was saying. When he was screaming about the the pigs in what happened to him i i get that involved him being with pigs and being in pig muck and and stuff but i don't i did not get half of the words. He spoke Because of the speed and the the the the way. He was projecting his words. And perhaps i just. I didn't i mean i knew i knew from context. What he was talking about and enough you know here and there but this was not like i did not get a narrative tale of what actually happened. I just know there was an incident with pigs and it was not wasn't i don't know if the pigs you know hump dim or and trod on him and ground him into the muck or whether he just got crushed by. I just don't stimulate it got. He seemed to me like he'd been stampeded or something. I mean something really bad. Go go knock on them. Was oversee making a big fuss about said. Yeah he's more upset about being laughed at which is a bit of a trope. The greenhorn getting ill western greenhorn of getting knocked down by the the cow pig. The horse the the chickens whatever and then the the old hands laughing at him That that is that is a pretty old pretty old trope. i have anything else. I don't know anything else. Oh i you know i will. I will say this. Dorothy the wife. Yes i somehow thought she'd end Be in the witch or something. I did not think she was particularly sympathetic. Something about the way. She said things. I know she was drunk. They're half the time that we saw. Or maybe even longer but you know and that scene where she turns to go through the the freezer whole whatever you wanna call it. And and joe turns her back and then joe turns around and sees the sinister shadow and she's nowhere to be found and she darted off to another room and was back in the conversation without a word. I thought they were foreshadowing. Something there to that that somehow this is related but apparently not apparently not to or she'd you know she'd pop up and she turned out and she's the local witch and her husband doesn't know about it and there's gonna be. I'll tell you what you've got here. Something going on and we can fix it. I just i don't know the just. It was just something about how random her character was in the mix that like. Okay so yeah. I don't know. I i did not dislike this story and like i say it worked reasonably well for me at the end but a lot of not a lot of depth to it so well. nothing about. The workmen certainly stunned quite unsympathetic. Yeah he he. I couldn't tell whether he was a i. Guess he's just color you know to the story to the to the country side. Of course obviously arthur was being portrayed as being a little bit developmentally challenged perhaps say that that sequence where he was up on the ladder and he was going on about the eggs and that seemed. I don't know that. Seemed like they were trying to tell me something about the character and it wasn't that he's just as sympathetic old guy but later he was just i guess okay. Maybe he's just meant to be simple simple folk. Well i guess then we are done with this episode of base. What is the next one. Want big is what is Maybe that'll be about the corpse of murdered whale. Wales really big is or could be ninety. Oh yeah i'd get the illusion there. Well we'll find out simon. Thank you for joining me. let's listeners. I hope you'll join us again. Next time on fusion patrol you've been listening to fusion patrol listener supported. Podcasts binded how you can be a sponsor and get early access to all episodes and more at patriot dot com slash fusion patrol. Come join the conversation on facebook or twitter. All episodes are available at fusion patrol dot com. Our music is fight the future by amber wolf. This has been a lone locust production next time on fusion patrol. Join us for revolution of the dialects.
Will Sasse Run for President?
"Shop woodhouse mazda. I today experience. The woodhouse difference at woodhouse mazda. We make car buying simple for test drive to purchase. We're here to help guide you to your next vehicle with no pressure. Sales transparent pricing and streamline purchase process. We make your choice. Easy from the mazda. Cx nine to the mazda. Three were sure to have something that fits your needs. Visit one of our two convenient locations at sixty six l. or newest location at one hundred forty fourth giles to shop our showroom take a test drive of the new mazda c. Thirty house mazda. This is would house mazda. I'm getting a lot of input here over the last few days about ben sasse and what each one i'm thanking rosie's probably right Jim you and i've talked about this and lucy Ben sasse is probably not eyeing another run for senate in six years from nebraska And it'd be done if he doesn't get an nf one and if a credit yeah for serious credible conservative came along. Yeah banner probably tell us. But a lot of people think he's getting ready to run for president in four years. We shall see by in four years. And i'm throwing this out there partly. Because i believe in partly because he's a friend and partly because he's really smart. If ben sasse decide to run in five years bob evans should challenge him in the primary brass secretary of state Bob evans is one of the gifted people in government He's not only one of the brightest and most articulate but he's also a staunch conservative and understands the political construct about as well as anybody on this date and we don't so I don't know that bob's incident To be an sixties well into his sixties. But the truth is we need bob evans. In this government we need people who put the hyperbole and the perfunctory aside to walk in and say. Let's get some time. This is one of the reasons that my immense respect for bob's intelligence in general and any is an turning and he was on here with us the other day yep he didn't think that was quote ridiculous unquote for texas to raise these issues with the us. Supreme court xactly. And i'm i'm telling you if he did think it was ridiculous. He would a sets because he looks merits of the shop. Woodhouse mazda i today inexperienced difference find your next mazda edward how's place mazda dot com today or you can visit our convenient location at one hundred and forty four giles to shop our showroom and take a test drive making your car buying experience easier. This is what house mazda fisher house. If i had a chance to talk to the fisher family. I would start crying. Because i can't articulate how much it meant to us. your house is to comfort. Home burned military and veteran families. Staying at no charge allowing the family to be together to support their loved one during medicine prices. Not to help. You thrive through these hard situation to fisherhouse dot org for more info and how you might help. That's fisherhouse dot org. People can go pound sand preposterous including ben sasse by the way who i also like personally but that you know he had to come out and talk about. What a preposterous. It's not profile. It wasn't because bob evidence the court says we're not going to address it because we don't think texas as stanbic but it's not my mirror. The the issues were not australis. See and that's because bob's an attorney and this was a legal question. Ben sasse is not an attorney. He never went to law school okay. He has a a functioning understanding of basic law and he has certainly a command of the constitution. But in truth the issue here was not that the supreme court didn't think that it had merit that the the conditions under which tech item personally think they didn't want anything to do with it. My believe they don't want to jump in. And that's that's where. I was on the center. And that is the supreme court nine unelected people to overturn an election unless there is overwhelming evidence of widespread voter fraud and the democrats. Were way too smart to leave tracks. Like that's interesting though that that justice alito. And and clarence thomas. Those were the two and the seven to two vote. That thought they should hear it. Elino doesn't believe that the supreme court has any basis ever to not hear a lawsuit by one state against the other because that's the only quarter jurisdiction that's allowed by the constitution. Anyway they're not and and that's pretty much over and we're a couple about three and a half hours away from the electoral college electors. Actually voting an nebraska. It'll be four votes for donald. J trump and one vote for joe biden. And it's probably going to be a done deal today. Are you okay with that. You're gonna be alright. What are you gonna get you gonna be. What am i going to do. I do we need to watch over you to.
Episode #24 - Laura Itzkowitz, Freelancer, Vogue, Architectural Digest, Departures, Travel + Leisure, AFAR and more
"Aw wakeham to has totally forward a podcast where hospitality and travel professionals. Learn how to earn the media spotlight. My name is hannah league and president of honey communications an award winning public relations agency in new york city. And i'm michael an stanbic editor in chief handley. Communications and a food and beverage writer as journalists. Myself and hanner is a pr professional. We understand the power of media coverage in its impact on someone's career and business that's why we launched our podcast. Help our industry rebuild and rebound by interviewing top journalists share their insights and tips for gaining the media's attention in this episode. We are so excited to chadwick. Laura is quotes a writer based in rome with a passion for covering travel arts. Crutcher design food and wine and more laura has written for departures folk continents traveler travel and leisure architectural digest. T magazine wall street journal and many more. Hi laura welcome to the show great to see you. Hi hannah it's so good to see you too and you also michael. Thanks for inviting me. Thank you for coming on board said laura. You've been living in rome for a while and have experienced to lockdowns already. So how you handling the situation and how he's doing. yeah. I mean it's a. It's been a wild ride here. Italy was the first country in europe to institute a nationwide lockdown. It was. I think really shocking for everyone here at first Just the fact that a country like italy could institute a nationwide lockdown and all of the implications that came from that and obviously we saw what happened a lot of other countries throughout europe followed and it was nerve racking for sure to be the first and to be constantly just watching the news and listening to the stories coming out of the hospitals and northern italy especially And then you know. I kind of adjusted just like everyone does and just tried to sort of keep calm and carry on. And i've actually written about the experience of lockdown down here in italy a few times for different publications Chronicling what was happening. You know the very first lock down. I wrote about for voters travel and then when things eased up last spring i wrote a story for departures about how italians were coping here and then did another story for travel and leisure about the second lockdown and how. It's different from the first one so it's definitely been interesting to see how things have changed. Yeah so many people used to travel to italy house to hospitality. Industry doing overall. I mean i can't sugar. Industry is suffering for sure. The italian government has put forth a number of different measures to mitigate the damage so for example a freeze on layoffs Has been in place for months now. So a lot of workers in the hospitality industry has been put on furlough and are receiving some sort of government funds This sort of equivalent of unemployment. That sort of thing and they're trying to relaunch but you know it's really tough especially right now. Italy actually is going to political crisis right now and it looks like a government is about to collapse because there's so much opposition to the way that this government has handled the pandemic and the resulting economic crisis. So were going to have to wait and see what happens. It's definitely a situation to contend with. Were very familiar on the side of the pond as well But you know given that. You're based in rome. Which is a very enviable position From the point of view of many of our listeners. I'm sure they're quite jealous. What would you say are the advantages of being based in the us but on the flip side. What are some of the challenges yemen as a freelance writer in a being away from here. Yeah i mean there are definitely pros and cons. I think i lived in new york for eight years prior to moving to rome. And what i loved about being there in addition to just being in the city which i still love very much was the being part of amazing community of journalists and media and hospitality industry professionals in new york. So i certainly missed that but Being based in rome has some pretty amazing advantages. I mean this is a also beautiful city that i loved to spend time in and In terms of my work and professional advantages. I think you know i have been trying to position myself as an italy expert for a number of years in a row expert in particular so i always trying to stay on top of the latest news and updates. So whether that's you know. Hotels opening in rome and in italy trends in restaurants and bars. Hospitality architects designers. All of that stuff It definitely helps to be here on the ground. Especially now when americans actually can't enter italy. So i'm in a pretty unique position at the moment in in terms of being here on the ground being able to report on what's happening in rome and beyond that's great so you write for many publications as you mentioned Like you know. Departures architectural digest vogue and many others. So can you tell our listeners. How you approach writing for this. Various outlets for example the difference between departures and volk. Yeah i mean. I think that i tailor my approach to each publication as most freelance writers. I'm sure we'll tell you that they do And that sort of a necessary part of the job and that comes from experience and just comes from reading a ton so Definitely try in. Read all the latest stories on the the websites of the publications that i write for as much as possible and i would say in terms of these publications i also i think about their audience. So for example. Departures is geared toward high net worth individuals. And so you know luxurious kind of the name of the game there Vogue is i would say geared to a slightly a slightly broader audience especially In terms of their web content but for me personally i think even writing for the same publication the stories on the approach that i take can vary depending on what type of article. I'm writing so. I personally really loved to write stories that take a more narrative approach. When i'm able to write from the first person so for example. I did a story for departures last fall about the island of east so i went to east asia last fall when the kobe restrictions were eased up here and got to write this story about what it was like visiting this island in the aftermath of the pandemic or i guess in the middle of the pandemic really and i interviewed a number of hotel is and other entrepreneurs on the island who had teamed up to create an initiative aimed at promoting sustainable tourism on the island. So i think that type of story for me is sort of the ideal. Because i was trying to give the reader the chance to see this island through my eyes an also learn about the is initiatives. That are happening. Now that they wouldn't otherwise know about speaking of departures. We really enjoyed reading your article. On how new york city bars are a pivoting during this pandemic and so inspiring to this type of stories. Because everybody's you know going through a tough time but in a sing this type of innovations and creative ideas. It is very inspiring. No no doubt about that. So what innovations. Are you seeing in italy that you can think would inspire our listeners in the us and around the world yeah. I think italy was a you know. A lot of the restaurants were sort of on the forefront of changes that we've done saw getting picked up around the world so for example the qr codes being used for menus just eliminating any kind of touch points whenever possible also No more paper menus only qr codes and just pivoting. which is the word of the season. I've seen a lot of restaurants here that maybe some places that were previously only open for. Jenner have opened for lunch so that they get some people in the door. Swanson's yeah whatever he takes Gotta do what you gotta do. So people are still trying to find new ways to travel during his time. So in your opinion what travel destinations. That are untapped. Are you interested in writing about one of the things that i've been hearing a lot about in terms of travel trends coming up is that people will put more thought in two weeks. They're going and how much time they're spending in their destinations. Instead of taking a lot of short traits people might travel less but spend more time in a particular place. So i'm always sort of thinking about that in terms of what's happening here in italy and i think in italy there are a lot of destinations that italians know about but that are very untapped in terms of the american market. So one of the places that is on my radar is the island of pro cheetah. He probably haven't even heard of it right. Yeah so here's a tip for you. The island of pro cheetah which a lot of americans have never heard of. It's actually very close to east off the coast of naples and it has just been announced that it will be the twenty twenty two capitals culture for italy. so it just mall island but Ah beautiful colorful island. And i've had it on my radar for a while. I was hoping to go last summer and unfortunately didn't make it there. But as soon as the restrictions ease up and i can travel italy again. That's one of the top places. That i wanna go your. You sold us. How i wanna go tier. So we loved your departure story about lenny. Kravitz of all people designing a piano for steinway in the fact that he has his own design firm who to known that i mean that was pretty incredible so beyond. Celebrities like lenny Have you choose the people that you profile. Yeah so that story actually came about Through my editor. That was an assignment that i think the pr for steinway. Believe reached out to him and offer that interview But i also pitch a lot of interviews and profiles on my own and so it depends a little bit on the publication. You know there are certain publications that do want a certain level of name recognition when they feature people but personally. I'm just interested in hearing about people doing interesting things and innovative things and you know. I've interviewed architects and designers of interviewed shafts and pastry chefs artists painters handbag designer. You all kinds of creative people and you know for me personally. They don't have to be famous They just have to be doing something interesting so i did a story for nouveau the canadian magazine That's out now in their winter issue where i profiled a woman here in rome. Who creates these beautiful sustainable made with fish skins and is working with a collective of fishermen's wives in brazil where she's originally from so that one came about just through a friend. Actually she happened to be a friend of a friend. But you know. I have gotten to beat people over the years and i just love learning about these kinds of interesting innovative endeavors and writing about them so In coming months what type of stories will you be working on that. Our listeners can be part of well. I hope i will be writing more travel stories again. That obviously has been a bit stalled by the pandemic but also you know i think these sort of profiles. I've done a bunch of them over the last few months. Because you know. If i can't travel i can still conduct interviews right. We're doing everything by phone or by zoom these days so i would love to do more profiles as interesting creative people who are pushing things forward in some way and there's a lot of those folks those type of folks in our industry. No no question about that. So let's let's circle back for a moment and talk about your working relationships so sure you have your inner circle of folks who reach out to you for stories but for those who are new to you. What advice would you give them to get to know you to build a relationship with you so that they could begin pitching story ideas to you. I mean just email. May i think that's the easiest way to do it I have a website which has my email listed right on it so it's pretty easy to get in touch with me. I'm also on social media. i do get people reaching out on social media sometimes and let's fine i don't mind it but usually i'll reply and say hey why don't you send me an email about this It tends to be easier. And i'm also find with calls zoom calls and stuff and i think that in some cases that may be easier and more efficient than sending a whole bunch of emails back and forth. I think we can do that. So let's talk about Social media that We all love social media. So how do you use your social media. Full your work for example Do you use yet to discover story ideas or sources. Yeah i mean. I definitely used social media to keep buck with sources i would say. Probably it's more about keeping up with people than discovering new sources for me personally One side sort of made that connection with an individual or a plays or brand. I follow them on social media. So i can see what's new and I've definitely gotten some stories that way. Because you know if if i'm following a designer for example or an artist and they post on instagram about a new project that they're working on. I love that. Especially if there's not a press release about it yet so it means the whole world the whole world doesn't know yet and i can be one of the first to pitch unsorted editors so i think social media is a great way to keep in touch virtually brings up an interesting point how important is exclusivity in pitches to you. That's a tough one. Actually because it sort of varies. I would say depending on the publication so you know some of the publications that i write for like architectural digest. If it's print they definitely are going to want an exclusive. And i've worked on a number of exclusives even online ones too sometimes Departure is. I've done a number of exclusives for departures It's not completely necessary and understand that it's not always possible budget if you know. Pr person is pitching me about. Say a new hotel or restaurant or something than i would say first of all. I wanna know about it far enough in advance. That i can pitch it. In a time line that makes sense for my editors. And i might ask who else is covering this because You know. I write for a lot of different publications and they may have already confirmed an article about that particular place. So in that case it doesn't really make sense for me to pitch them again. All right and now for the listener questions segments of our show. We have a question from tim. Natasha christel who are opening a new hotel. Lord and liberty and nashville tennessee given the pandemic. They'd like to know how you think. The design of hotels restaurants bars will adapt the normal who. That's an interesting question I think that things already have changed a lot. Since the beginning of this pandemic and so a lot of the changes that we will see in the future already started to roll out in a lot of different places some of the big ones. Obviously our outdoor space and ventilation where you have air flow Another one is flexibility. That's i think something that we've been seeing and it's going to continue even more and more in the future so by that i mean faces that can be converted easily so whether it's expanding or contracting moving tables around moving furniture around You you see this in in some hotels like the moxie for example where they have a number of conference rooms that can be very easily converted into private dining for example so flexible spaces. I think is going to be another big one. And i think that's just useful in general as well flexibility. All around. that's one of the most important thing to remember. So when you feel safe traveling again. Which country would you go first. Why talk to. I would say. I want to go back to new york because i miss new york. Please come back york recite lists all my friends and colleagues there and all the amazing restaurants and bars that i have been trying to keep up with and see what they're doing and have been just really amazed by the way people are pivoting and finding new ways to stay in business but also you know to make the best of this tough situation and then the for a new destination. I am really itching to go to the maldives. I'm very keen to visit a couple of resorts the so navo resorts in the maldives. They have to. So named johnny santa fu fushimi and these resorts were at the forefront of the Goshi sustainable hotel movement. They opened back in the nineties and I have become very interested in sustainability during this pandemic. Because one of the things that we've seen is that when people stop traveling it has pretty significant effects on the environment in a good way. You know we've seen a lot of air. Pollution has been reduced. We've seen the. The canals of venice are crystal clear for example. So i'm really interested in learning about sustainable travel. Sustainable hotels like these properties in the maldives what they've been doing and how that is also charting a new path forward in this post pandemic world. Because i think you know. Once the pandemic subsides climate change is gonna be the next big issue that we're all going to have to contend with hundred percent. We call our podcast hospitality forward because we're optimistic about our industry and its resilience. Could you tell us. Is there anyone or any organization. That's doing something special that you think is moving hospitality forward. Oh gosh yeah. There are a lot. I mean one individual that i just interviewed is david rockwell. Who is banks in new york. I'm sure you guys know him. He's designed a number of the top hotels restaurants. You know union square cafe bars nightlife and Seeing what he and his firm the rockwall group did a new york sitting over. The past year has been really incredible because when everyone so of started. Panicking about how restaurants are going to stay in business he was at the forefront of Designing modular units that restaurateurs could put outside and have outdoor seating and Bringing goes actually to the city so he was working directly with the department of transportation to get the streets approved. I mean helping them sort of understand ways to move forward and then created this template of these modular outdoor dining units and put them up as an open source document so any restaurants her in new york but not only new york anywhere in the world can download his plans and basically replicate them. I mean he's he's he's a genius and you know he's really given a lot to the community with this all right before we go. What's the best way for our listeners. To contact you to pitch you their stories. Yeah so My name laura. It's going. I know it's a bit of a tough line to spell My social media handles just my name laura. it's quits Both on instagram and twitter. So that's definitely a great way to keep in touch. I would say i- i- update instagram. Probably the most. But i also use twitter and facebook and i have my website where you can also find links to a lot of life has articles. And what's what's your web site url laura. It's good dot com laura. It's been so gray speaking with you and thanks for sharing your thoughtful insights with us really appreciate you being so generous with your time. We thank thank you guys. It's been really fun. Same here thank you so much bye thanks bye. Speaking with laura is always a true. But you know laura covers. Please feel free to pitcher her. Your story ideas but you think would peak her curiosity and you mentioned that you heard her on our podcast. We have a lot of exciting media guest in the pipeline as well. So please subscribe on apple podcasts. Spotify iheartradio google podcasts. Or your favorite podcast app. Who's leave a review. Tell your friends and colleagues next week. I'm joey knows as we move forward together.
Episode #22 - Leslie Sbrocco, Wine & Food Writer, PBS TV Show Host, NBC "Today Show" Wine Expert and Author
"The wagon to has salary forward a podcast. Where has polity and travel professionals. Learn how to earn the media. Spotlight my name is hannah league and president of honey communications an award winning public relations agency in new york city. And i'm michael an stanbic editor in chief handley. Communications and a food and beverage writer as journalists. Myself and hanner is a pr professional. We understand the power of media coverage in its impact on someone's career and business that's why we launched our podcast. Help our industry rebuild and rebound by interviewing top journalists share their insights and tips for gaining the media's attention in this episode which had would lesley's a wine and food writer or winning television show author and global wine and spirits competition judge. Leslie is a regular guest than nbc's today show on all things. Wine related her k. Q. e. d. tv series check please area won a coveted james beard award her. Pbs series one. Hundred days drinks dishes and destinations showcases. Her adventures says she discovers culinary treasures around the world. Leslie is also the author of wine for women the guy to buying caring and sharing wine and simple and savvy wine guide. She's currently at work on a companion for her new national television series. Hi leslie welcome to the show so great to see you. Hello hanin michael. Saw such pleasure to be here. I am so thrilled. We are likewise thrilled. So why don't we delve into your past a little before. You became a wine expert. We understand that you went to school to become an attorney at that you wanted to go into politics to become a senator. Where's the transition to the world of wine. Let me just tell you. I made the best decision possible. I'll be honest with you. All my friends who are attorneys. Say aw leslie you know you just. You made the best decision. I'll tell you. And they all drink more than i do. I think i'm pretty sure. You know. I really i really did. I was one of those people in high school. That was so driven. A night was the president of student body. I was in the theater. Productions i was you know i was state. I was on the state board of student government. And i really felt like mike calling was to be in politics to potentially go to law school first and then go into politics and changed the world. I really thought that that's how i would change the world. The just ended up that. I am changing the world. One glass at a time absolutely so literally. What you like so much about wine. You know wine for me is a never ending journey so i think of it as and i think what draws me to it is that i'm always learning i do at twenty four seven. You know. I'm constantly tasting thousands of winds each year spirits. You know beer food. I host television shows about food as well as As wine and travel as well as wine and food and so on just everything is a learning experience. I still consider myself after two decades plus of doing this as a sponge. You know i'm just soaking in the knowledge soaking in the knowledge and then my job is to be a translator to to to take that knowledge and turn it into something that's meaningful for another person. That's my job right. I'm a commuter kindred a translator love it love it so do your job as a writer author. tv show host and a judging member. You've travel all over. The world pre pandemic. Yes so why. Would you say you missed most alba travel. I miss Really the discovery. I miss waking up in the morning and not knowing what's going to happen that day and that you know i'll maybe get to if i'm filming a television show. For example you know magic happens when you're filming a television show My new pbs series. One hundred days drinks dishes and destinations. Which is now on more than three hundred stations. Nationwide and in canada. Aren't you know when we were filming. That and twenty nine thousand nine hundred and just luckily completed it in the first two months of twenty twenty and got it on air. You know we would always say. Were doing pre production for seventy five percent of the show and then the other twenty five percent leave open for magic and so you know what i miss the most. Is that magic piece of it. I don't miss honestly getting on a plane. I don't miss the Security checks. I don't miss you know having to unpack and repack things i really find. I don't miss that. What i miss that discovery. That magic piece of travel and you know just for an example like we were filming a show in guadalajara and Tequila and we had sort of all the pre production. We were going to visit this distillery and go here and shoot at this restaurant and asked we were driving from guadalajara to tequila with my crew. Small bus in a little in my small crew are driver. We drive pass for about an hour outside of la la and we drive past this roadside. Stand this family kind of on the side of the road next west. And they have cows four cows lined up and people waiting to get milk from the cows. And and i said oh. What is that you know to our guide and he said. Oh that's something called is as we're getting closer to killa it's called bajada potett. And so the workers as they're going into the fields to harvest the a gubbay would stop in for a morning fresh cup of coffee with fresh milk from the cow directly from the cow with a shot at tequila. Love that star tequila jared right so we just said to. The driver turnaround turnaround. Turn around. he turned right around. We asked them if we could film them. My spanish wasn't good enough but thought we'd luckily we had a spanish speaker with us and we filmed most magical little segment of me. Getting you know the the earth and mug with the shot of tequila that then that they then put a flame at a match in a sort of burned that often they put a little instant coffee and with some hot chocolate in and then they walk over to the cow and just milk the cow right into the muck and this television magic but it's also travel magic and so two long winded answer is. That's what i miss that magic. Speaking of travel magic's ready to travel overseas again. Which country will you visit. I and why you know. I was just on the phone today. Working with my travel agent. Because every year i take a group of consumers on a trip and sometimes i i've taken groups to tequila to mexico taking groups to spain. I've taken groups all over to bourbon country And so last year. We had scheduled a small consumer trip to portugal. And let's say god cancelled and we were just rescheduling at so. My first trip actually will be to portugal. Bringing a small group of about twenty wine lovers and spirits lovers to portugal For an experience of a lifetime and that will be an october when we've all had back scenes but given all the the travel restrictions of the past year. have you stayed on top of the weinstein. I think my tasting to be honest with you has increased. I would almost argue that because people don't have that direct feed to you if they're bringing him on a press trip You know which is great because again. I'm an educator. I'm a communicator. My is to translate my experienced in that place to consumers and to get them so excited about drinking wine from portugal or or just did one with with the winds germany and german sect sparkling wine. So i think you know but having been to so many of these places around the world now i can just sort of virtually taste in focus on the winds. So i'm getting sent so many winds that i really spend time tasting them focusing on the wines as opposed to you know you do have a lot of wonderful distractions but distractions when you're on the road. So i think michael dancer question. It's really about tasting a lot more right now and trying new things and people reaching out to me that might not have been reaching out to me before because i'm doing so much online now and so much virtual that they're seeing me in a different format maybe not necessarily on television or today show or things like that but on instagram on facebook. And so i'm getting. I'm getting a much wider breadth of wines to taste and spirits elaborating on that you know so much has changed. Under covert and wine producers have become a lot more innovative out. There that you think is going to make an impact. You know i have to say. I'm so excited that. I'm seeing more half bottles. You know we talk a lot about packaging ride and boxes and kansan and the proliferation and excitement around. Can't you can't wines. Some great ones out there and So i think that trend is only increasing and and really expanding. But i think for me seeing how many more people are doing half bottles. I've always been a big lover of it. You know because you can have a half. I look champagne at a restaurant. And then maybe a red or you know it allows you to again explore and experiment with things you might not have tried and i think because people there. Their groups are smaller right. It might just be you and your spouse at home. Are you and your friend or you yourself. You have follows a perfect size during this pandemic time. It's also allows me. I do dozens and dozens of virtual tastings for corporate clients and consumers every month and allows me to say great. Here's four half bottles. Let's take you on a trip around the world. We can't go but we can certainly take their a trip there via glass and a half bottle of vows that experimentation so for me. I'm so thrilled to see it. And i just read a press release frankly Here remember who it was from but it was from somebody saying that that half finals were increasing in popularity and i was thrilled to read that. Here let's hope producers here the call because we're big fans of the format now. Let's talk about social media. I know you love or thing digital we the to hear how has social media changed the way you to your job. You know. I it in march when we last march in twenty twenty I had just found my my local. Pbs in in the bay area of san francisco Series which has been on for fifteen seasons won three emmy awards Benef- very very popular a pbs. Show entitled check. Please bay area which is about restaurants and food and wine. We finished that season. Luckily in january. I finished producing my national show that launched in february. My husband and i went on a trip to hawaii. All this is going to be wonderful relaxed. We came home in the world was changed right. The world was changed. And so i thought for sure my career as i had developed taking two decades plus to develop it was gone i was a television host right. Who ate at restaurants who got on a plane and traveled who filmed it and then who was a live event speaker. You tell me all those things in march. My world sort of collapsed career wise. And i thought. Oh wow okay wow. Am i going to climb back from this abyss. What are we going to do. Everybody was figuring it out. And you know what i did. I'm so used to just being on camera. It's what i do right. I host to live television. Show i do so. I simply didn't have the tech right. I admit it at the beginning. We all learning and i just turned the camera on myself. Instead i'm going to start something cobb. Leslie live on instagram boom. Do just talk with the camera. That's you know. I'm comfortable with that. And so. I just started doing that. Pretty much in april and it has become a wonderful outlet for me and for me. Because i'm so used to being on screen. It's just a smaller screen and i love i. That's why i do it live. I don't do zoom recording and then put it up. I do live tastings. Because i like. I like talking to people. So how do you choose the wine and people that you feature on leslie live. Well i do. I do a couple of different ways. What has evolved into is that. I have I have partnerships several times. A month that i work with a company whether it's a wine producer or region i've worked with You know per second superior audio. Dsp out to be. Now i've worked with went to germany. I've worked with Wines from spain real To do education and to really bring a light to either winemakers or to wine regions. Because again. I'm an educator. So i consider i consider it a a little mini class a little mini-session and then the other times i'm twice a month. I is is purely editorial in what i want to talk about. Just you know. I don't know i. I'm not sure what. I'm going to talk about next week. At this point. I look in my cellar. I see what's interesting. I see what trends are happening I think about what story. I want to tell. And so it's pretty fluid mel. Let's talk about your tv work. You mentioned one hundred days drinks dishes and destinations which sounds like a dream job. By any estimate traveling. The world visiting wineries breweries distilleries so secret to creating great episode. What walk us through the creative process. The creative process is such an interesting thing. Because the genesis of the show is really people would over many years to my posts or my mentions on television visiting someplace exotic or not but discovering and enjoying wine. And they'd say. I wanna come with you. You know or food or against spirits. How come with you as visiting jack. Daniel's tennessee or something are you doing so A trip to portugal and tasting amazing port in the door And that's where the show idea came from was. I just wanted to take people with me so so really and it's a it was a low budget show. It's not a big huge. You know production. Where with a huge crew we do. I have small crew. We do Pre-production in terms of saying i wanna do is show here and here's five or six people that i know of. I would also solicit. Sort of going to nashville. Where do you guys think you know. I should go so a little bit of crowdsourcing information. And i wanted it very real show so we literally would allow ourselves four days for a whole show so twenty. Six hours of footage goes into you know thirty minutes of television and And we just have to cameras that basically turn on the camera in the morning and go go leslie go. The whole goal is to capture. Michael creatively is just captured. The spirit of travel to be there with me and not to have it be highly produced. And you know but to be leslie lives if you will absolutely you really miss making us miss travel. I know i now. I know i do miss i. It's going to cut back. It's gonna come is going to back. It will so as you know there are so many great winemakers sommeliers and has kennedy professionals With their stories and who has a unique take on wine so for our listeners who want to pitch their stories to you. What are some important. Do's and don'ts keep your story and your pitch distinct. I get so many press releases in pitches that are ten paragraphs long you know in the email introducing things. I'm not gonna read it all You've gotta grab me in the first paragraph two and you know make it relevant to to something really interesting so i read so many that that it takes some paragraph three or four to really get into it. I don't need to read all that. I really need to have the essence of it because you know we all get hundreds and hundreds of emails a day If that is. Doesn't you know if if i get the picture. I'm intrigued and it doesn't have anything to do with what i'm doing right now. I file it away. I do it in a future. Post future Stories future segments future tv segments. You know file. And i go back to that so you know keep it short. Keep it distinct but also. Don't give up the persistent. That i i have no problem with people getting back to me. Two three four or five times. Because it's not that. I didn't mean to get back to you as i put it in an interesting file. Or you know you're trying to get back so so you know just like us all everybody's busy and you know sometimes things slip through the cracks. When you're getting that many pitches a day so just take checking you get that patch any questions i can answer for you and i think those are the key things absolutely so you know speaking of the future you know if you could Pure ahead what do you think the future of the wine world will look like and what kind of what kind of wines do you think really going to be in big demands in two thousand twenty one. Well i think both in wine and travel and and dining you know that twenty twenty one will be a year of recovery for all of us you know and then twenty twenty two will be that real year of discovery But i think in terms of wine the the the trend towards virtual tastings is not going to go away. i think people thank goodness. they're finally legitimized and people. Can you know value them. Like they should have before. But i think there's a real people love it. There's a real need i for virtual presence and virtual tasting I think smaller packs. We talked about half bottles. I think you know packaging smaller sizes. A doing tasting kits doing tasting packs cocktail packs. You know that's keeping a lot of bars. Going is to go cocktails and touch pack so those sorts of trends whereas hands on and it's a virtual connection So i think those will not go away. And i think people are going to continue to drink at the level. They're drinking. we all need to look forward to something and at five o'clock during his something to look forward to know all right and now for the listener question segments of our show. We have a question from genie. Cronk of mirabeau wine gene. Her husband stephen launched the company ten years ago in provence and made a name for themselves in the rosie wine segments. Gd would like to know what you're finding interesting about the category today. How it's evolved over the last ten years and what it future looks like you. You have asked me about one of my favorite subjects in the world. You know that is rosa and Out the only the only tattoo. I have on my body. I have one tattoo of a glass of rosa. So i have been a committed at rosedale lever For mine entire career. Pretty much in the beginning of course of my career. When i say decades ago you know people that you are crazy. Rosa meant cheap. Pink sweet wine right and and you would you would professional but try. These beautiful drivers ation the south of france try. Try this wonderful. Spanish dry rosado. Try italian but but it took so many years in convincing one glass at a time. Sort of recent right one glass at a time that you're convincing people to try this and how delicious delicious and in in my first book wine for women again as is now phychi. Fourteen fifteen years old. I had a whole chapter. On tuesday calling the beachwear of the wine world united states that the wine and i talk about Winds of provence. And you'd affoil dry style. Rose as so i have been a long time lover and promoter and and just You know Preacher really if you will for the of and so. I think people will finally caught up right. I think. obviously we've seen now. The pendulum has swung the other way. Everyone's like entering per se. You know. I go to i tastings and i've got a whole group of guys on. Oh yeah we left. The rosette return thing may drink print. You know real mentoring pink And so i think that it has gotten legitimacy it has people have discovered how delicious these winds are and A particularly from historic places like provence. So so you know. It's it's the discovery a long time in the making hardly an overnight success but now we can call it a success and i don't see it going anywhere away it's only gonna grow rose. Aol day hashtags means something in our. It's because i call it roselle year all agreed so it is a growth category and certainly one of if not my favorite. I'm getting thirsty. Are you so leslie. This was so much fun and before we go. What's the best way for our listeners. To contact you to pitch their stories absolutely my email is just the easiest thing ever leslie at leslie subroto dot com or you can actually on it you can go to leslie at thirsty girl dot com to make sure you you know in the sub- subject lines day. I heard you on hospitality for nothing. Better top of the top of the lineup of emails. That means so much to us. Thank you so much. Thanks for having our industry and thanks for being such an important voice for our communities. We thank you leslie and thank you so much for your time today. Thank you for having me on big. Hugs virtual ones right. Now we wanna by leslie. Much cheers cheers. Leslie is always the sunshine now that you know with leslie covers. Please feel free to pitcher. Your story ideas that would be of interest to a national audience as you just heard during our chat lease include hospitality forward in the subject line of your email when you reach out and she assures us she'll give it a read. This is a perk of being part of our podcast family. We have a lot of exciting media guest in the pipeline as well. So please subscribe on apple podcasts. Spotify iheartradio google podcasts. Or your favorite podcast app. Who's leave a review until friends and colleagues next week. I'm kevin join us as we move forward together food.
Episode #31 - Elise Taylor, Senior Living Writer at Vogue
"Aw do has keleti. Forward a podcast. Where hospitality and travel professionals learn how to earn the media spotlight. My name is hannah league and president of hyundai communications an award winning public relations agency in new york city. And i'm michael. An stanbic editor in chief had handley communications and a food beverage writer as journalists myself and hanner is a pr professional. We understand the power of media coverage in its impact on someone's career and business that's why we launched our podcast. Help our industry rebuild and rebound by interviewing top journalists. Share their insights and tips for gaining the media's attention in this episode. We're delighted to chat. With least taylor of both elise is votes. Living writer and covers travel food design and society in addition to international destinations at least has traveled to nearly every state in the us. Previously she worked in wrote for vanity fair high a-list. Thanks much for joining us. Thank you so much for having me in michael. I'm very excited to be here today. Talking to all your listeners across the world can you tell us a little bit about folk and its current coverage. Yes so. I think it's been quite designed to be a lifestyle writer right. Which is you know. The world shuts down and all of a sudden. Your beats travel restaurants at food. Have kind of shut down with it. So it's been a really fascinating hibbitt night. I i think it. But then i realized i've been pivoting year so i don't know that counselor pivot anymore. That's just you know my new normal as you know covering this industry that i know and i love in such a different way Whether it ease reporting on some of the darker size which is you. Know staying afloat during the pandemic Son of the silver lining sides. Which is innovations at these restaurants or hotels have come up with And then also excitement as the world comes back to normal and and these properties due to in terms of your pivot. How did you you know from a practical standpoint. Change your working style to perhaps go more virtual or what was your means of you. Know continuing your work and continuing your superb. You know it was a challenge. I won't lie. I think wasn't for everyone. You know part of my job is Sees right where. I physically go to a restaurant. And i food and i see the space or a physically stay at a hotel novels in my couldn't do those things right So that was really hard of being. Okay how do i write about something that i haven't physically experienced. And how do. I make sure that i staying true to my number one priority. Which is our readers So that was a lot of innovation you know as it were going to see her how i would have to do walk. Throughs on facetime Instead of you know maybe eating at a restaurant are going to see it. I would have to have the food sent to me. Or i could go through for a walk through but it was me at a mask six feet apart. You know some of these spaces or not occupying at their soul. Glory sang lease. Which is you know. Twenty five percent fifty percent occupancy so also just a little bit of imagination of saying okay this is what the spaces like at twenty. Five percent occupancy. What is gonna look like one hundred percent and kind of trying to envision that so it has been a challenge But i've also gone some really interesting stories out of it which is reporting on this industry during the pandemic. There's a lot of good stories to be told and there's a lot of interesting stories retold. Thanks so much for the is such an important voice for our industry because we need it more than ever. So let's talk about you more. So you've been a lifestyle writer at vogue since i believe two thousand seventeen s. So was it always your dream to work at folk. No it's funny wasn't it was always my dream to be a writer that's what you might had. Ever since i was a little girl so i have kind of worked my entire life to be a writer and it just so happened that the outlet that needed my voice and that was the right fit for my voice was vote and i say that a lot to a lot of aspiring journalists are young people who say i want to work at what book i have to work at vogue on. How do i do. How did you do it. And i the advice. I always tell them. Is that if your end. Goal is just to simply work at folk. That's not the way to go about it. Because has so many departments it has features which i'm in which is writing. We have the fashion department if a pr department. We have special events department. We have photography department. We have no visuals department and those get hired for those jobs. Not because they brought wants to work at vogue but because they have the skill set for those jobs. So i always say okay. You want to work at vogue while what would you want to do it. So you take that and he work at mastering that skill. Because if you just i hate to say if you just love fashion it's it's too broad and just like any profession. No vogue needs to hyping who fit a set. So i always say develop your skills that figure out what you wanna do and then opportunity vogel comes so i worked at vanity fair for three years before i worked as an editorial assistant in. That's the devil wears prodigy where you're pozzi's you're making photocopies. You're making reservations. You're doing all this glamorous but it was also an apprenticeship right where i got work with editor right and i became a professional writer in that position and then i was able to apply for the staff writing job at vogue. And you know that was job. I had to present writing samples and doing tests. And that's how i got higher interesting. So what's what. What's your secret for finding great stories. And do you have any places that you go for a specific inspiration. There's many places i go. I use instagram a lot. I'm constantly on instagram. And i'm not on instagram. In the way you think wishes that i'm not looking at like my for you. Page and seeing like oh what's trendy restaurants. Is he on your for you page. Because i don't think. Instagram is reality. As we know right i won't being just because restaurant has a bubble gum pink interior. That means it's good or it means it's worthy and sometimes instagram focuses on the very surface level A good property. What i do look at it and say okay. Where are the taste makers new york going. What am seeing on instagram. Where people going where people having fun. Should i know about these people. Then i also rely on. Pr people like you emailing saying. Hey i have a new client their opening hotel in six months. So i start tracking those projects really really early and i'm asking for renderings. I'm asking for updates and following the projects. So i can say maybe this is a folk story. I also read a lot. So i'm seeing. What else is out on the internet and the other thing is that i just listened. Nice think that it's so important. I will hang out with you. Know the top interior designers right and obvious. Hey tommy about an artisans. That are new that you're working with a you love and i'm hearing what they say. So i i think the part of my job is really talking to taste. Makers who are out there in each space and saying what are you seeing out there. And those those have leads on my best stories You mention instagram How you're using that platform for your work. Is there any other social media platform that you think our audience. Who is the bartenders. Saying shops and hotel owners should be using more. You know i think. Try to use all of them And i don't you. I opted say the only social media platform that i'm not using and this is just because i'm a writer. It has definite value is linked. That's because you know lincoln. Isn't you know it's more of a business problem. Rather than create a fat worm but For example i got a story idea of clubhouse i join a room and it was talking about new social media apps and what all the kids were using And they brought up despu which is a new social. And i said hey that that actually looks really cool So i downloaded myself. I think this is really cool. So that goes back to my point about just listening to what's buzzing and incas turned in with the cultural zeitgeist. And what are people talking about. What are people are excited about. In addition to ben actually like looking at myself being like oh and i'm excited about this and people should know that moses. So what do you think of the future of clubhouse as a journalist as a resource for your story yes or clubhouse is interesting to me. Because i do think it was a social media app that got purpose from the pandemic week in the same room. We were captive audiences and we wanted to connect with other people. So my question is you know how will clubhouse of our old Now that the world starting to open up. I see it as a great place for live events. Which is that. Let's say there's a conference happening in los angeles and is really cool fashion designer or interior designer That speaking at it. I'm in new york. And i can't gets ally but i wanted tune in somehow clubhouse to me is the perfect media for that so you have your conversations right for anyone can tuning around the world. And that's the beauty of it is that you can participate no matter where you are absolutely. We definitely see a future. That's kind of a hybrid of both live events which we all miss which we all love but also these new technologies like zoom and clubhouse that lets you be there without being there physically so speaking of social media You tweeted about your sister's. Starting her own vodka brand harrington i did well. We've totally understand how hard it's been for. Small business owners during covid so just having your sister in the space give you a new perspective. Perhaps on small businesses and startups obsolete. It's been really eye-opening me launching a business in a pandemic just how hard it's been remain customers which are going to be bars right close and you know restaurants are open. But they're no inter restaurants are very very tight. Spot right now aren't at full capacity so taking a risk on products. Many restaurants don't want to do that so it was kind of like okay. How do i get people to take risk on me. And she was out there every single day. Physically going to liquor stores and giving out samples physically dropping off bottles at restaurants. I yes she's she's in some great places already. She just got into buddha khan. He's excited but as a journalist if it was really interesting because i opening in many ways one of them being how pressed make or break a small business. I don't wanna say great but how much it means When you start getting because she was asking me advice about how to get into press. And i said you need yorkers because i don't have a budget for that was like when you need a but for that she's like well. I don't have a budget for that day of me. you know. there's so many great small brands out there. That just having quite got the budget yet to make that. Jump to pr playing like oh okay. Wow there's things you may be missing just because they're not in your inbox in housing. Give me appreciation for pr agencies. Because i was like wow. They're very helpful. And you defecation. Grant needs them. 'cause that's how racing the noise So that was one and then also just I think that as a journalist Many times people are willing to send you things And that is great. And it's something that. I take very seriously where i actually never requested products unless i'm actually very seriously considering it for coverage and it made me mourn aware of how important that is for journalists because when you're a small business and you're gifting something if a journalist is just taking because they feel like it a small business doesn't have the expendable inventory to look she things out so the importance of this is something i do where i usually you know. I don't really accept gifts. I accept samples for potential coverage while important is for journalists. Actually stick to that ethical rule. Yeah exactly. I mean you know each bottle with presents the love and care and hot words for years exactly so we just like you re take every bottles very seriously walk to. Let's talk about Pitching our listeners. Our hospitality and travel professionals like in a hotel owners restaurant and bar owners and along with bartenders and chefs but also small in a brand owners. That your sister and actually the reason we decided to start. Our podcast is because we wanted to give these small business owners or does professional folks. Don't have a pr agency. But they learn how to pitch the story listening to someone like you on our podcast. Do it yourself. Vr is aptly so less. You know if it can help our listeners. How they can tell their story but west the top three important things that they should keep in mind when pitching you. Some is so important. is that remember. It's my job to towel story. So when you pitch me. I need to see a story. So the overarching question is always why you have a really cool restaurant. It's really cool. That's great white poll. Why should i be reading about it. Now what makes it different. What makes it relevant I see that a lot with properties. That i've maybe been around for a while. Which is i get most being like. We want you to write about this restaurant. Deadspin in business. You're five years is not doing anything. Different than it did fighters we just wanted to get pressing. Why would i write about this now. On it named goes for any sort of product made you have a canned cocktail. You're emailing me in november about your can cocktail. That has been around for three years. And say i want to write about it. I'm like why would i be writing about can't cocktails november. Is there a holiday cocktail. That you're working on that i miss. Are you doing something innovative. Have you made a change recently. And that doesn't happen a lot. Whereas if i had that can't cacho that was emailing me. Maybe ant march and says hey we have new flavors for summer are you working. You know can't cocktails roundups. Those are which is i actually read and consider or in the back of my head. There's a lot of pitches that don't do that. So i think it is a matter of timeliness narratives of what is your story. And then why should i tell it. Excellent advice So into your crystal ball if you may For the rest of the year. What type of stories do you think you're going to be working on that. Our listeners can be part of. This is exciting Right now we're focusing on reemergence in the roaring twenties which is a fine beat. So i am looking for new things. I'm looking for fun things. I'm looking for new restaurants new hotels or off the radar travel destinations. Where people are going to go back soon it What are people gonna drink when we can party again at where you want to eat when we can have birthday. Ten people everything fun. Allow that nasa great. Beat so with with all these things reemerging with all these reopenings. Do you see vogue expanding. Its coverage of hospitality and travel lutely. I'm going to be busier than at internal discussions with invoke are. Well people are gonna be traveling a lot this summer so we have to be prepared right now you know. We're calling the vaccination boo right. Oh yeah so. We're preparing for the vaccination room where i'm at where you go in What borders are going to be open so that is definitely going to expand and then coverage on restaurants. We've sadly had a lot of restaurants closing aura. Sheltering you know during the winter. Now we're gonna have season of openings. We feel like our industry is slowly but surely coming back. I'm excited for a lot of different things that are coming and i think our readers will be excited with our years. Saying in want to do is go out go out go out and have fun and just just mingle with the people that you love and people that you want to spend time with so actually circling back to travel just for a quick second wants restrictions are lifted. What's the. I travel destination. You're going to go to. And why. I'm going to start with for vo. I'll talk about rebel. Switches that I'm gonna start with local travel. And i'm going to be doing local New hotel openings. Citing you said it's just people are going to be like okay. Where can i go this a little close to home or maybe my vaccine hasn't done unit yet or maybe this order hasn't opened or the country's know europe is so reflects writing with ford restrictions and lockdown. So there's several properties upstate new york than i i'm focusing on as well as new openings hamptons but then later in the summer i'm gonna start to switch focus to europe. Yes let's go to europe. I will and kind of like you know you guys like well kinda wanna lucrative approach right now right so we yes please. So i'm in hopefully going to montenegro which i think is going to be a new hot european country. it's going to be the next croatia and then you know. Look i'm still in my twenties. I want to go to. I want to go to the beach club. I want to drink roseanne. i wanna drink rosenthal vaccinated so We call our podcast halley forward because we believe that our industry will come back stronger than ever. So can you tell us in your opinion. If does anyone or any organization that you think doing amazing work in our hospitality industry. That moving half tally forward. Yes and thinking about that question. There's almost too many people to name the innovation i've seen from restaurants during this pandemic is incredible. The fat that so many new york restaurants not only survived this winter but thrived in this winter. I thought what was going to happen to new york in the winter. And i always word for it and then all of a sudden i see. Lafayette has built a winter village on these beautiful glass hats. People preferring to sit outside rather inside. That takes such a level of creativity out that is almost unfathomable and you saw so many other restaurants you similar things absolutely so adding desktop silver lining our industry being very creative and now for the listener question segment of our show. We have a question for meghan. Clyde the founder of little saints in michigan which sells a fashionable cocktail mask with a hidden hole for sipping cocktails. She liked to know what your criteria are for covering new product and spotlighting entrepreneurs. No i we try it. though to highlight local businesses. We really do recently. We just launched a small business Where we highlight our favorites small businesses across america So the requirement is that we have entries from every single state so for small businesses. There's a couple of things one. Is that getting a local cult following earn aware. You are because your local customers are going to be your most passionate customers And if you have a passionate group of customers of eventually big national publications were hear about it. Sometimes i get pitches. They're saying like we're very very small company out of I'm just gonna say michigan There's very small inventory. They maybe don't have nationwide shipping yet. So i'm kind of. Are you ready to the invoke focus national publications millions millions millions of people. So is now the right time to feature you whereas if you gather if you start with your community in work very hard within that community and build that strength dine. It gets me in a different way. Which is this has passionate fans. They love it. They will vouch for more people. Need to know perfect examples. I featured a regina can't cocktail. And the reason i did is because i had a fan from virginia reach out since the best. We watch i've ever had and he doesn't maze at like. Wow that's so like i didn't. Nobody can catch up on that. I went to their instagram page. And i saw they had like really intense fans. And i did some googling on them and i found that they just had like really really like lovely local news coverage about them about how much the community like them and then i had a friend who was. Virginia is a co worker from virginia. I slapped her. And i said you know about this can't watch a and she was like. Oh my goodness these are. The vast can cocktails. Every time i go home. I by case and i bring back in new york and so that is business like could i featured it. Not because necessarily i had an owner dmz. I made these can cocktails. But because they were commuted i and they had those fans. That's incredible that had been base. And i was like. Wow people really love this And then you know it's real. It's real so before we go west a best way for our listeners to contact you when they have a story to tell you oh yes so definitely email which is elise underscore taylor at conde. Nast dot com. A lot of people do damage on instagram Dot is very hard to manage messages. It is not. You met that many messages league. Now me please you want me. I will forget about you all right well. At least it's been so great talking to you. Thank you so much for your time. All right well thank you for having meals. Wonderful chatting hopes to be back soon. Yes abso it. Thanks again by compassionate thoughtful and curious these words. Nice to this sum up ellis. Now that you know at says looking for please feel free to pitcher. Your story ideas and of course mentioned that you heard her on our podcast. We have a lot of exciting media guests in the pipeline as well. So please subscribe on apple podcasts. Spotify iheartradio google podcasts. Or your favorite podcast app whose leave a review and tell your friends and colleagues next week. I'm kevin join us as we move. Has tally forward together berko.
Watching NFL Teams Rebuild and Fixing the WNBA
"All right guys so I'm back your back. Your host Shandor for the K. Cast we've got a couple of days to talk about and we got a brand new cover story. You won't even be able to guess what it is. It's a little bit about that W. NBA. All right guys. So who stay too? I hope you're excited. 'cause I'm excited. This is episode. Eleven by the way wanted to throw that out. There are close to an automated total of one hundred overall downloads. I know it's been a slow grind but as grind joy which you guys hopefully we can get other to that hundred and I'm thinking about doing a giveaway when we get to that one hundred downloads overall. So let's just start off real quick. We're GONNA talk about some of the things that's been going on in the NFL. Free Agency and there has been quite a lot of moving going on a lot of people moving. Actually you think a lot of people would be resigning but it's actually a whole lot of movement. A lot of people going different places one. Great Example of is Austin Hooper moving to the browns. Guys don't don't even get me started with the Cleveland Browns. It's just a complete mess over there. one of the biggest problems that they have is that they do. They do stuff like this because they were doing stuff like this last season where they were constantly building up the you know puffing the offense and honestly is a waste of money because I feel like this is almost the equivalent of giving baby Ferrari fantastic tour right. But it's a waste of money because you're giving tool baby like an inexperienced untrained person in guys what I feel that you know Mayfield as bring. He is just not the quarterback that a at the end of the day us about the quarterback that thing because they had all these great receivers all great offensive Lineman all these defense and then how can you win a game if he you know if you have great offense great defense. But you don't have a good quarterback thing to get rid of Mayfield and that is the Moon Day. They should have done this for you to see you. Free Agency still going on. So hopefully that's the mid would they would have made but honestly at the end of the day you know whatever affinities that they have for him aside. He's not a quarterback is not a solid quarterback. He's like a small franchise quarterback and you're trying to be big the turn on win something more than five games year. Hopefully so he needs to leave or play second fiddle with 'em or second fiddle somewhere else because he's not a good quarterback He's completely inconsistent. And it's it's going to drag them down and I think that if they don't get rid of him this time around they're definitely going to get rid of him next time because they don't realize that you know we keep stacking the decks and you but you're not stepping up and he might be leading the morning. Tell Him Yeah you guys. I just need better receivers. I didn't even better this better that In order to really perform in you know he's not performing you know that's exactly radic is GonNa Happen. Guy Associate Tuna that that's my official prediction and put it on me time. Stanbic prediction is that Baker. Mayfield is not gonNA BE A QUARTERBACK FOR THE CLEVELAND Browns. Much longer in fact. There's a opening for the quarterback position. You know in Cleveland that I think is going to be opening up and I think I know. Just the guy who can take. His name is Kimberly Newton because he's been officially released as of Tuesday. Which is yesterday for this recording. So guys I definitely said last episode but they were going to get rid of him. David came they've probably been finalizing this movement for quite some time now It's not a surprise like I said After his swing senior. Things just weren't the same. I'll be at the injuries I'll be. You know his own inconsistencies. So he just wasn't seeing quarterback He definitely needs to start police where they're going to have the time for that but the thing is Carolina already has a lot of pieces in place and now they're moving a lot of people around getting people on they got Walker which we're going to discuss on a little bit meeting. People is obvious they're trying to do like this rebuil- bringing in newer fresher talent and stuff like that is. It was becoming more and more obvious. That cameras could have to go It's unfortunate but it's a necessity you know what I mean. He was just becoming a little bit of a Joe flacco. And there's a lot of heat. For what the panthers neatly on social media stuff like de honestly part of me is like. I don't pay attention to that because a lot of these same people were saying just last year during the season. I get rid of Cam Newton or start Carl Allen or get rid of both Kyle Ellen candidate so I'm not paying attention to those capable warriors for that. Say on top of that. He's just he's not the same. Guy. I mean. We can keep on for an astrologer reasons for you know the fact that he brings the crowds but at the same time. When are we going to decide? We WanNA win. So that's a decision that they may again allegedly came in and says that they forced him into this position. It's not that Cam Newton wanted to go I can't confirm whether or not that's definitely true for effect because we all know that. Cam can be a bit of a drama queen that over-dramaticised things but it's also not unusual for NFL teams. Do even like you know they're star franchise players like that because at the end of the day in the NFL players do not have the same amount of Wait as they do in like other sports like the NBA. So I just think that you know if it was that was the case then of course you know guys could have done it a little bit better. That guy has become the face of your franchise from the past like what Five six years Because he was drafted in two thousand eleven. So pass almost ten years If they didn't do it you know who cares Also I just think that that would be a good fit for him. Allegedly his foot is doing better. He had the soldier the shoulder surgery. So actually help and he'll be with a young first team mostly young guys on there. I think probably the oldest person offensively is maybe Odell so. I think that would be a pretty good fit. Is the Cleveland Browns? Also think that possibly Jacksonville since they just handled away nick foles they can grab Cam Newton for that cheap but however came is going to be sitting in a kind of stasis right now because of the whole Kobe nineteen Nobody's really trying to test people and nobody wants other people travel because it increases the risk of him possibly getting exposed to the virus. So he's kind of he's going to be sitting in a little bit of a weird purgatory steam for right now I mean I do feel a little bit for him. That new release him a little bit earlier in the season at this was the case like I said however. I think that they didn't foresee obviously no one. Except for people in the government really. I saw Kobe. Nineteen coming so you know you have to make do what it is you know so it is what it is also on the agenda today. We're going to talk about that. New Rams a little girl and boy. It's as quiet. Workers actually a bonar twitter account to make sure that you follow us on twitter and I decay underscore cast and you can see all of our topics that we talk about Like I said last episode. We were talking about my favorite my first favorite team. I left of Comment up there. A couple of people commenting about it so definitely follow us on their. That's probably your number one news source because again we've podcasts. We only release episodes once a week. So anything that we're thinking about doing in the meantime between time that's where you WanNa be to find out I if we're GONNA do giveaways and stuff like that ought to head to our twitter account so make sure that you give us a quick follow on there like I said we post the Rams logo and It's just ugly guys. I can't even lots of this is quite ugly. It's this almost as us like this really bright mustard yellow mixed with dark blue. And I know it's supposed to be some type of of alleged the older Saint Louis Rams uniform but it's just ugly ugly ugly on those colors just don't Mesh well and then the little girl it does look right especially like this shorthand logo. They have for it now where they got the A. Has the rams horns just it doesn't look right personally. Speaking over the graphic desire for that was they would have been fired the minute that they thought that that was acceptable to bring me but you know they okayed it and they think that it's a good look so You ran fans out there. You know tell me what you guys feel about that new logo. I knew exactly happy about it because I don't really think anybody that was pretty happy about that. that new logo next we got the LA clippers finally developing their own stadium God knows how long they've been sharing the stadium the staple center but the Lakers. I know it's been quite some time Because they were sharing and even when I was a child also it. It's been some time at least twenty years plus so I think this is actually a pretty good financial move for them in the sense that there is always been this shadow over the clippers. The Lakers like they're not the Lakers guys like they're this second. Do the second cousin That you really don't want around but there there anyway so I think that this is the clippers. In the way that they'll be able to really develop their own fanbase and not be so hindered by the idea of you know the battle of Los Angeles the Battle of the two teams and one stadium kind of thing so I think you'll give them a chance to build it their own bill within community that they're going to be in on fan base. I would like to see the new. Clipper Stadium's going to look like obviously we The stadium was technically already built. But they're going to be renovating it. So I think that that's probably GONNA take. Maybe maybe like one or two seasons for that to really come together so we're going to see what that looks like last up on the agenda. It's GonNa be Kinda short because I don't feel like it's completely necessary to go over. Every single trade. Every single resigned every single thing. We guys know for the most part Cincinnati has been basically rebuilding from the top down These that they're not going to get rid of Andy Dalton so four. I don't think that there's going to stay that way Obviously Joe Boroughs getting be starting for them so maybe any Dalton will be there as some sort of like a NFL mentor. Get Him acclimated to the place. Personally speaking I want want acclamation from loser. I'm sorry like Andy Dalton I mean I know. He's you know he's put his working he's put his time in the NFL. He knows what he's talking about in some ways but he hasn't had any reasonable amount of success with Cincinnati bengals. So in that case I really wouldn't want to get advice from him but you know they may keep him around for Just keeping together the same pc for because a lot of people it really enjoy a doll. Many had become the face of the franchise. Cincinnati Bengals So he may be playing second fiddle. I think what they're probably going to do. Something in the preseason towards where they may have Dalton playing like the first two games. And then have borough play like the second two games the sick the last two games as starter switch between a starter or they're just going to do the traditional and he's going to do the first half boroughs. GonNa do the last half and they're going to try to develop borough as a starter and then probably won't sometime towards the middle of the year is going to be a starter if they don't start him out right out of the gate. I think it would be wise. It started out of the gate that way you can get those less critical games. Don't get me wrong in the NFL. Every game really does count however let them start. Maybe the first five games Something a littlest critical something you know you can stand to lose positively the first five games were maybe the first four games or any company that I is just letting Andy Run the first half and then the critical part is the second half of the NFL. And then you're leaving that job borough potentially maker breaking a playoff run so that's just my Feel on it Jacksonville. Who knows what they're doing They just lost somebody else I think the bears have been pretty quiet so far. Of course I said the browns. They're trying to rebuild their offense The panthers Isabel also rebuilding themselves so a lot of teams. Try to rebuild. I think that they saw what happened with the Evan of these new fresh guys. Lamar Jackson Mahomes and also Jimmy G. They're seeing that. You know the newer quarterbacks. They're more ready than we thought they were. Before a lot of these a veteran guys are gonna be phasing out now. Which is why. I was very surprised about the whole drew. Brees thing where he was like. Yeah but I was like man I believe it was out on injury for quite some time. And that's when Teddy Bridgewater got his time to shine so He may be one of the few guys stay around him and Brady. Brady's not going to be with the Tampa. Bay buccaneers that long. Maybe three three four seedlings just so they can get a nice heads. I don't think they're going to be weighing anything substantial but the so definitely a lot of lot of very interesting things are happening in the NFL But I just don't you know it's it's a whole lot going on but at the same time we got to keep in mind man with. Bishop about thirty minutes forty five minutes. So we're we're trying to keep it within that place all right last thing on the docket it to me is kind of important because I feel like this is a really good thing for a number of reasons and that's the NFL the xfl coming into its own alright with PG Walker taken by the panthers as their backup Is Their backup? Quarterback presumably. Now keep in mind this accuser presumably. We don't know what kind of role he's going to be playing. Obviously he's going to be quarterback second-string third-string dickey rid of they did get rid of Allen gave them to the Redskins for the fifth round pick so presumably is going to be playing second fiddle to Teddy Bridgewater. But we just don't know quite yet also probably going to get pretty good glimpse at that during the preseason so might end up playing a bigger role hick he might even end up being the face of the franchise after all this This quite a number of people being taken up by the xfl fell to the NFL. And I think that's ruining important for a couple of reasons. I'm links point so I think that the exile has reached almost this certify ables. This has a successful franchise model for spring football now. I know a lot of people say that Spring football wouldn't have worked out that the xfl wouldn't have become as simple as I think that they have come not even looking at the numbers wise so and anecdotal since I really believe that the XFL has succeeded where they failed the last time around. And I think also because they really took a good look at reexamining what me. Xfl Fail and ninety nine comparing it to now. And I think one of the biggest reasons that they have succeeded is that they're bargaining team is phenomenal particularly within their social media team. They just have brought. They have really brought missing time football. It's only that we enjoy during the springtime but having something to watch through springtime outside of NFL Clips and highlights. I think that this is almost guarded. Be some way of our. Nfl Geely some type of a developed bill we for people like PG Walker who got dismissed. He comes back in the. Xfl shows that he still got it. And then he gets picked up by the panthers for pre sizable deal guys. So I think that this could be something very significant down the lines and I'm going to use say this real quick you guys kid time sent me an all that stuff. I think that the XFL is going to end up doing a partnership with the NFL eventually down the pipeline in the not too distant future. Actually they're probably going to partner up is going to be a lot of deals going on and I think that they're going to be able to get some sponsors within the exit will look forward to possibly potentially having some pages on jerseys. Yes no maybe so. I'm not quite sure I'm not in the head of our. Wb their owner. So I can't say specifically for sure but I think that they have a very good franchise model more of struggling sports teams such as the Wnba they can really look at the xfl As a way of how come back above brain how to become successful within their market so with that guys ought we're GonNa take a quick break. Get ready for that. Covers three day guys about like I said it's all about the WNBA second. And I'm looking forward to this. Put a little bit more of mine major into this because GonNa find out more about major is to as well I really enjoy making this cover story him. Really inspiring me. Something that I've been wanting to talk to you guys and just talk about in general. Let me just say thank you real quick for all of my supporters out there for bringing us so far almost two hundred overall downloads. I know that this podcast out there with hundreds of thousands of down moves and podcast explode the minute that they get up there and but I I enjoy the slow grind with you guys. I enjoy making these episodes recording them. Editing them Getting thoughts and opinions on it for new guy is. I really want to see for heart. Relive you guys really enjoy spending the time but you hopeful we're U2 state to for our cover story all about the WNBA and all of a manager Boy Shandra from the ID K. Podcast let me tell you something If you hearing this from spotify apple music or any other podcasts for them. It's because of this. Awesome APP called anchor. If you haven't heard of anchor is the easiest way to make a podcast. Okay he's free awesome creation tools. That allow me to record it. My podcast on my phone on my computer wherever I met and inker allows me to distribute my podcast so that you're hearing it everywhere they take care of all the RSS Things for me. So I don't have to go through all of that. Also I hope you get sponsorships if this air right now is sponsored by them. You don't even have to have a listening ship just to get a sponsor is everything you need in a podcast in one place. Download the free anchor to anchor dot f. m. that's anchor F. M. to get started. Our guys welcome back like I said our story is going to be a little bit about the WNBA and titled This Little Bit Strange. Our guys. I don't have like a savior complex. Nothing like that or whatever but I do tytler how to see the WNBA As we all know or some of them don't know This of obvious the WNBA. The STROZ financially. They struggle season to season to get fans and attendance if they actually pour out a lot more money than they're getting back and I decided know what I'm a female. I enjoyed basketball. I want to support these guys and what they're doing so already this piece of a how I think they can save the NBA. So first of all Guys please do flamy in the unlikely event that he wnba player or super listens to this engage triggered on my I would like to point out the keyword suggestions on Nano sixes keyboard warrior I don't make a scientist. The comments under any else works remotely division post my personal self esteem Forcetruth sports. I really enjoyed that about guys. You guys are insurance sports. You know what? I'm talking about bodybuilding Straw man. We're strong woman and stuff like that. It's like it's a very supportive community. Everybody comes together. Everybody enjoys everybody whether it's the women's Division Men's division. Everybody's very supportive. There's no ally There that divide between the men's and women's division that you see the sports the transport community everybody's pretty existing writings very welcoming so. Let me congratulate you guys on that Other than that approaches this whole idea of saving the WPA with any other mindset. They one of business last marketing student. Which I am I'm looking at the. Wnba is a business and businesswise again the WNBA statistically drowning in debt to its parent company the NBA. But I'M GONNA be fair and say that the G. League is also too but the will probably be a segment for different times going to be very open about my vices about this as well. So anger give them out one by one. Before present visor suggestions on how I think the NBA The WNBA. See my first bias. Is that I personally never heard about the WNBA tells about twelve thirteen years old. And I didn't watch a game or two. I think it was about eighteen. Nineteen now mind you again I haven't had cable since I was about like Tim so easily on the brakes much even the brakes on the second. Is that very pro? Sports Equality Personally I really is my philosophy that all-sports great no matter the division. Who's playing who? I really think that women should be paid equitable to men in the realm of sports as long as revenue. Wise they bring in the same or more money buys number three. Is that a little bit of a problem of observable changing things and so the transition standards I tend to think that when people realize that things are good big. You supported by into the ideas. Change things so all in all I do think that the WB is. And I think it has serious Mario viability that would eventually allow it to become independent financially independent of the WB of the NBA. Oh my gosh guys please. Excuse me I think that they're going to be potentially financially independent of the NBA. The thing is that they also have a lot of things. Have the wrong years if you don't think that I'm telling you the truth. You guys can go on Google and look at look at the Wikipedia for the WNBA. The history of it and look at the back end of it not necessarily the friend of the court and stuff like that but the back end business. Susan stuff like that just a lot of bad busy. Not only would you players but amongst business purple cells so there were a lot of bad deals if you don't play the sources. I did a whole hour digging for this. So my corona talk is one so there's a lot of things that were definitely wrong and a lot of central in the is eventually being wasted because again is serious Margaret viability. It can bring in some serious. It could be a variance attending sports for sports fans. But I'm going to try to tackle some of the morning major issues. That is because they have a lot of Meyer issues. But also there's a lot of major issues at Ed That could be you know. Killing the year in my humble was of humble as opinions in ways that they could fix it so unreal presents. You guys three of the ways I think I can essentially see the WNBA one. I think this is probably one of the bigger issues. I think like these two main issues and then I this is one of the and this is pacing is no secret if you've ever watched a WNBA game eight is very slow as dumb. Slow mean technically it does have like less screen time than the than the NBA. The NBA has told me quarters and the WNBA has ten minute quarters on being if you're watching it on TV. It really does make like a hill of beans difference. You really can't tell the difference between the forty mini game in a game. Because is this drags on passing a lot of passing going on. It was not a bad thing but it's a bad thing at the same time like there's no fast free. They're pretty much nonexistent compared to the NBA whereas like fast boom don't score and then turn around fast break play maybe three seconds. I don't think I've ever seen a break like highlight. I'm Michael. I'm not going to think of resume in the amount of passing pass a lot. They pass a lot for anyone who thinks that. Like I'm like Damn Shot Joe Tate Bush but they don't do this The person somebody else who may or may not pass it to somebody else may make peasants somebody. And then they'll take the show and I'm not like the only person who feels like this I know wasn't crazy. Sometimes things like getting your perspective and like Oh this is just how I see other people see like this the most searching and thanks you guys. I wasn't going to get some responses so I wanNA social media about personal social media's to try to eliminate some of the pies and as people like what are some things that you think that is wrong. Wnba in there like there's a lot of passing is fast. Breaks REESE. Little is very boring to watch. dogging me wrong if you can get past a lot of these comments that were made even when I ask some people really do have some substantial ideas of all better the WNBA and the first one again like it's increasing the pace of the game like y'all got a whole lot and it would actually not that bad idea considering how statistically speaking that MBA itself the parent company is becoming a much faster pace game compared to even ten years ago going up. So I like the idea of promoting those Nice split-second decisions it turned into those highlight rules. That could be part of the marketing campaign. Those are also things. They're booby for the Games. Spring Spring. We've encouraged on making me. Not I think that it will also spark a little bit of creativity because to me. Don't get me wrong it. Don't take them with thought to pass the law. It takes a lot more thought to look down by ten or more double up on the screen. Still Ball off the bottle of this green our get as a three and the great thing about this also is a think chose to increase the pace of the WNBA that. This isn't technically like a rule like the commissioner or the GM's at foreign. Something's no like inbetween. Tom was slowly increase. The pace of the game. Like no coaches can just decide. Let's face it the game and this internal decision can actually use the site of the WNBA substantially again. I cannot reread it enough so me people do not lie wanting the W NBA and actually did some research. So many talented talented females do not want to enter the WNBA. Because of they'll say it as a lack of competitiveness. What they're really talking about is the pacing the NBA. It is slower than college. Females Games so as a major component rate. They're also think that the separate major can point is not huge would. It's huge to me because I'm a fan of this this donkey. I know that this is very controversial. Issue within the WNBA. So I want to take the side of the money like the positive cash flow with his I know that a lot of people will be like much shower and solution for that actually I thought about it. It's only about maybe two seconds So I know that a lot of people don't deal of having the rooms Lord all of a sudden because they thought so. My suggestion is next to me that they have choose the low. The ribs below the reds incrementally one year. Half an inch. Or whatever. You decide when you're going to inch half inch quarter inch whatever makes you the next quarter inch whatever measurement. Uc's until you get it down to where people can dunk. They'll let me bring it to the science. Because that's what my argument really allies argument alive science and a lot of people. Also find it insulting. You think that you need to make a good basketball. I can't point to the money on the side of the money in the long silence. Silence the average female vertical is actually between sixteen twenty inches to put this in perspective again using that goodall science with an average wingspan. You need a boat thirty inches element to clear in between two dunk a basketball. That's your a dude so we must be WNBA intense on implementing a higher height minimum to clear and everybody is going to be like dumb told. Britney greer please stop to start with the foolishness. Lower the hoop. It's not that car. It's guys like made the basketball smaller war with of hands. I don't understand why it's such controversial issue to lower the rams again you can lower these rims incrementally where the next. Cva meaning just load rooms. Completely gotta think about it even give low rents like smaller children. Because I realized that that's not realistic for them. That shoot four adult court. Who so I don't quite understand why this is a major issue but apparently it's very controversial so that is my stance lower the rim. Stop playing around again. Warm Incrementally Munition Enforce it would probably be a little bit more systematic change if they do lower the rims. They're going to board them for the inevitable. A okay. I mean technically this would actually bring out a lot more creativity. Bring boosters stock of Women's sports in basketball overall. I don't see the issue. I think that it's a win win win for everybody Win The WNBA players gets a dunk win. The business as a whole has more stock value. Win On my goodness I can't believe yes this Lauren's third issue then. The has is the marketing again. I didn't know about the WNBA until thirteen then. Watch the Game Tower. Eighteen one thousand nine hundred and still haven't chose like a favorite team so by the way guys so this is going to be like our participation in the continuation of the discussion kind of thing on twitter. Give me your fever. Wnba team and why that should be my team. Because like I said I really don't have a team yet I'm alive. It's a little embarrassing. I'm still trying to lure is all the teams before I pick one So gimme your favorite team. Why I should like them. Also shoot me some links to some highlights. That team can really make a good right there. I'M NOT GONNA pick no bond team you feel but you gotta put this into perspective so I read in the NBA. Until I was about thirteen watch plenty of female high school and College Games before I was introduced to the WNBA definitely before he was saw anything. And I think that this is the product of a lack of a presentation of a product almost as if the marketing team doesn't see any value in the WNBA to market to people who like sports. So they don't really present a product in from what I can tell outside of that. Their current approach is that they're going to be leaning heavily on the W in the NBA as a parent company for the Wnba to do things that doesn't work though and here's why the NBA really doesn't need to market itself home because it is the NBA. It is chief global brand recognition. Anybody sees that Jerry West logo on it can tell you this the NBA from Hong Kong China to here I live United States Yeah unless you have been living under a rock everybody can recognize I g logo and everybody knows what that means is it NBA however the WNBA has not at full recognition. So I mean you speaking immi no report another on different networks only advertise internally through their Arabs social media about games. People won't like we find out about those games. Still Wash those games again. I never really seen though for the WPA in Maryland which means that the Mississippi busting my email box with emails about highlights from the last game. I mean I'm just saying per lake. The marketing is extremely poor. And I know that I think that back in Twenty Fifteen. They put together a commission to this. I one of the things that being the issue for the NBA. So four this to the Commission. Let them know that their marketing campaign is nonexistent. And it sucks eighteen to get When we actually shoot them a couple of suggestions because I did a case that one time for the WNBA in my case study I said the WNBA could encourage lgbt players too because spokespersons for organizations you as stuff like that to try to market wnba to the hugh demographic they also do appearances unusual sports network shows and stuff like that just to bring out a lot more visibility of the players and putting forward that yes puerto the WNBA. You want to know that. They are professional player for WNBA. It all you gotTa do also suggested that teams are affiliated with MBA counterparts can do doubleheader games where the women play our before the men play and making double header on tickets. So you get to watch two games for one. So they'll increase their fan base at she split the profits pretty quick like that so again increasing visibility on talk shows and stuff like that to market to four sports. People are getting a little bit of Ads Base on television on social media. It is easier than ever these days and it's actually relatively cheap. Compared to traditional marketing to market on social media of facebook areas are pretty cheap. Snapshot Is Pretty Cheap I can't I can't verify that but I heard they pretty cheap so these are some of US guys were how to save the NBA again. Let me know on twitter. Wnba team what. I should like them if the mystics get this semi some original. Maybe I'll be a little bit bias. Also guys let me know what you think how do you think the NBA? Remarketing yourself in a much better fashion than it has done possibly reinvent yourself in order to really come the successful vision. I think he can let me know all that sort of guys that end of the show. Thank you was to give by soul force who good guys again. We're almost at one hundred downloads if we hit a hundred downloads guys. I will be announcing giveaway. It'll probably be a game giveaway of some type. Got Into the game is so you can let me know. I'll probably do a giveaway of a good game. I'll be the one that priority for you. It'll be bill right to your front door. You guys let me know. Hit me a bar. Twitter account hit me up on our discord check. The lupis like comment subscribe or the Gustav. I can't wait to see you guys next week sharper for AB silent. Okay very quickly If you guys have been penitent exhortatory don't forget to follow us on twitter by the way at the idea. Underscore cast all lower case at underscore casts If you follow us on twitter you would know that we have officially become part of stitcher and we have become part of tune in radio so you can follow us on those platforms. If that's your preferred mode of doing things so tune in radio you can listen to us within your Amazon Alexa or your will I think it's called Google Hall or you know Your Apple Devices Whatever's Bluetooth Speaker that you have is connected to the Internet. You can follow us on their also on. Stitcher if you've never heard a stitcher it's one of the podcast platforms. Day is very popular nowadays. For good reason they have a lot of exclusive podcast podcasts. That only do of on this year. I have found some pretty good ones on there. So it's something that I've been trying to do for quite some time. Now I think about leaving working to do that for about a month or so so we've officially become part of stitcher guys if you want to listen to US onstage. You should know that. Sicher is free however they do come with. Ed's much like spotify however if you guys take this code in the code is all caps ide- K. Is Our special Promo Code. You can listen to one month of stitcher Four Free Ed Frey. So that means you get all of us push you get any other package you guys like whether or not you like other people's take on sports entertainment movies comedy all types of a podcast out there. If you guys Wanna joy that for ED stitcher for one month three one month free you guys enjoy it with mice. Bush coat at ID K. So remember use promote or caps I D K and you get to listen to stitcher four free for one month and you guys. We like it. Of course they around. It's four ninety nine a month so as a lot less than any other. Subscriptions most of them are like nine ninety nine a month so four ninety nine a month five dollars and you're helping this podcast if you help tribute US using our co for the first month free. Id K. hopefully does listen to me on stitcher and a joint along with every other pockets that you guys enjoyed.
Episode #32 - Jeff Wielgopolan, Forbes Travel Guide
"Aw wakeham to has facility forward a podcast where hospitality and travel professionals. Learn how to earn the media spotlight. My name is hannah league and president of honey communications an award winning public relations agency in new york city. And i'm michael. An stanbic editor in chief had handily. Communications and a food beverage writer as journalists myself and hanner is a pr professional. We understand the power of media coverage in its impact on someone's career and business that's why we launched our podcast. Help our industry rebuild and rebound by interviewing top journalists share their insights and tips for gaining the media's attention this episode. We are delighted to chat with jeff. We'll go poland for sixteen years. Jeff has been forbes. Travel guide the global authority on luxury hospitality known for its annual star ratings of hotels. Spas and restaurants. Jeff is one of the hospitality industry's foremost service. Experts certified under the court of master small as he has trained hospitality professionals on six continents and stayed at more than two hundred fifty forbes. Travel guide five star and four star hotels jeff. Thanks for joining us. Hi great to see you thank you. Hello hannah hello michael. Nice to see both as well. Thank you so you've been with the folks travel guide for over fifteen years so tennessee what it is and also who's the audience and what categories do you cover sure so forbes. Travel guide is the organization that awards stars two hotels in restaurants and spas every year We like to consider ourselves. The world's second oldest rating company and we'll give michelin the credit of being the first state got fifty seven years on us but we actually started as a company called mobil travel guide so just like michelin created a guide to get people on the roads us. There's hires we created the guide to get people on the roads are gas and the guy plot of along for a number of years and then in bigler long story short In twenty seven we actually purchased by a gentleman. Named jeff arnold. So i'm some pretty unique about our company is that we are actually not owned or by forbes actually independently held company that just licenses that forbes name onto our brand as one of the reason for the name change is that when we began evaluating outside of the united states. We really wanted to partner with somebody whose name was a bit more synonymous in terms of luxury and Able to capture that market very quickly And you know from. We expanded outside of the united states to properties in beijing and twenty eight and preparation for the olympics and then went to hong kong and macau and then that started in twenty eight and we are now in seventy three countries as of today. So fantastic congratulations. That's great experience. Been pretty fast and furious as like it so you. You mentioned some cities and the venues. What's the what's the process really featured in the guide and what's what's the criteria for getting each of those stars so from i guess from the criteria of entering You don't pay to be in the guide you can't pay to be rated there there this none of of that. We definitely wanted to make sure that anybody who has featured is that reading is extremely impartial and it from knowing the players maybe we can kind of go into a market where we have a whole team within our readings division that boquets the best the best with in that particular area. We don't go into a city and every hotel we only really feel is the best of the absolute best to appeal to a luxury consumer or somebody who you know just wants an amazing weekend or once a really trusted place to spend their discretionary income that you're going to go to a five star hotel now that you can go on other websites and there are seventy different five star hotels. Well maybe there are only eight that are trusted with in that city that have actually gone through an evaluation that is independent of any guests or any bias And that we re properties on three different levels we we start with our recommended with our properties that don't necessarily score at a four star range but there's something about that we would still recommend our consumers to go to some other. It's an amazing location for a hotel whether it's incredible schefter in style concept restaurant then when we go to our our fours we like to consider those like the olympic gold medal. Winners and service. I it's a really difficult awards a guy it's very difficult to keep. This is actually where the majority of four seasons ritz-carlton saint regis rosewood. They actually sit within that four star range so if the fours are the olympic gold medal winners than we consider our fives to be like the michael phelps. The simone byles hussein bolts of hospitality world. That this really isn't about your gold medal anymore But you start to change almost the sport of hospitality because you're in it and you become the property that everybody looks up to to set the trends so whether it's you know iconic properties like the plaza athenee or lanesborough in london. Whether it's you know the french laundry or linnea for a restaurant perspective. Whether it's the number of spas at a mandarin oriental that again they become sort of the benchmarks in reality world. So best of the best of the best. That's that's that's what we deal. We're very fortunate to have a very small sector of the hospitality world bennett. It's been an amazing ride. That's for sure. Travel is such a big part of your job and we know that you travel to almost at six continents instead at hundreds of five star and four star hotel. And we're virgil. So how has the pandemic change the way you work. Oh my goodness You know when travel is literally the middle name of your company and that completely stops you you have to pivot and you have to come up with ways in which to continue to support your team and obviously the hospitality world. You know what we found in march of last year when the world stopped. Is we thought. What could we do to continue to support the industry so we actually began putting together a weekly webinar and it would focus on ten different topics and it turned out to be an an amazing community that was built for people who are furloughed or for people who just wanted some continuing education We use amazing chats going where people would talk about a great things that they were doing their property or by up to date information on new cobra protocols and procedures and so from an in-person perspective almost change to a virtual training and then now we are transitioning back to ruin mix of virtual and in person Within my own company based on knows what we learned from the financial crisis over a decade ago that unlike fat meaning the luxury segment would be. I denounce back that. If you're going to stay in sort of a downtown convention style hotel there's probably different reason why you're staying in that hotel versus if you're staying at a luxury hotel almost becomes its own destination true and we and we've certainly seen that over the past couple of months from spring break onwards at four and five star resort market is doing exceptionally well. City hotels are doing really great on weekends. So we're still not. But i would rather be an optimist and pessimist so we're starting to see a good amount of recovery within bet segment in hospitality world. In general. i mean it's been of course a remarkably difficult year. Absolutely and i think consumers associate the higher quality with a higher level of safety and hygiene and etcetera that. There's an idea that if you stay at a four seasons that your room is going to be impeccably clean anyway absolutely And so like the in as much as much faster bear and then obviously there's a remarkable sense of trust that each oppose luxury brands have built over the course of decades with our consumers. Bats that you can come here and we will have done everything on the back end. And all of their research add all the processes and the secret service into place so that way you can just come in and enjoy. So let's talk about The annual star warhead switch Recently announced in your opinion on. I know this probably going to be a a gross oversimplification. But what does it really take for hotel to earned a five star rating. While i'll give you two answers so i give you the very very technical one. Is that in a hotel evaluation. We have about five hundred standards in a spa. We have about two hundred twenty and then in a restaurant we have about one hundred eighty if you achieve ninety percent of those standards congratulations. You're a five if you achieve eighty percents of them. Congratulations you're so that's a mass perspective. That sort of the way that it works From a feeling perspective. And you know where you start to see. The difference is that there's that i think a rate five star property really focuses in on the experience giving to their guests and not necessarily deport. The in what. I mean by that is that you know if you can check in at any hotel but you arrive at a five. There should be that feeling that energy that sense of urgency from each staff member that they are proud to have you that they think less abou- almost the steps of service as they do thinking about you. Is this the point where they may tell you know know how to best experience. The hotel fat sun is setting right now at seven thirty so go to this spot to be able to enjoy it that. Here's something that's really unique about the room just to help you save yourself up for success and be comfortable in your new space that it that it sort of less about a quote unquote achieving a standard. But they take you through and show off the new really unique personality of themselves. So i i think what a great five star property does is that it just is so confident in itself. That just goes out and delivers says a. Here's who we are. Well i wanna be there allenby everything. I wanna travel now on the so yearning for that it. It's been nice to actually see some recovery throughout the industry and in pardon the pun but gusts are hungry for it. Absolutely absolutely certainly are. Yeah so i mean given travel restrictions. Now how were the judge is able to do. The job. Without even experiencing the properties firsthand. What last year we you know. We had some new additions to our our for our recommended. Our ford are five-star list. In that if you were almost lucky enough to be evaluated in january through march timeframe than so that we. You know obviously urinate. We promoted you All ratings were suspended basically from april through the rest of twenty twenty and so now we have just started to resume evaluations for twenty twenty two on april first of this year. And so we're gonna go almost a quarter by quarter by quarter Through the second third and fourth To evaluate That you know hotels are open so on and opening so if you know if you're charging the amal than what you are than the certainly the product should be should be there We saw at this year. The awards honored hisashi. Sukey moto the eighty year old master bartender at times station hotel. It impressed us to no end. I mean to be winning awards at age. Eighty godless working a shaking and stirring cocktails at the bar in the beautiful thing is such a beautiful thing. So what my question is. Are there any plans to have bars. Be a standalone. Category like restaurants or standalone category. Well i guess. I you know we were really excited to be able to announce an employee of the year and employee of the year restaurant employee of the year. You know we haven't done that in the past but fell as if this would be a really great year to recognize not only properties but usually within our industry. And i'm i'm pretty confident we're going to keep that that going for years on right for you know works pacific bars. I can't say as of now that that's an avenue where will independently rate them. But you know something that is pretty unique. Abou- those those five hundred standards for hotel. Is that the two largest departments in a hotel. Inauguration actually hotel dining in the bar and lounge and there's a strategic reason why we do that. Is that those are really the only two places in a hotel that anyone can come and visit and so if you know someone would just wants to go and stay in a hotel or is staying area or the area and just wants to go and experience a five star property. What can they do. They can go in breakfast and lunch. And the restaurants can go get a cocktail lounge and that properties reputation may sit on the old fashioned. That you get i. You have an amazing experience. What you think of the hotel amazing if you have a terrible experience. The building that houses hundreds of people know their reputation goes down in flying's because of you know the the the service that was just given so we play a bit more emphasis on those two areas for sure why speaking of bars and restaurants sip once travel comes back what country which elective visit. I and why you know. I'm going to give a really corny answer but you know. I think that my favorite place to travel is the place i haven't been to yet. Okay but which is very glad you've been traveled six continents so i'm sure from a place that would love to go back to. I would love to go back to. Japan would love to go back to south africa ad. Spend some more time in cape town. I'd love to be able to explore more of south america So i think as you know you can. I mean. I could say something like rome or paris. And they're always amazing magnetic cities But there's always something about learning and exploring something new that has always been really fascinating you know and not only. This is the product but to see what hospitality is like. No if you go down to los calbos or riviera maya. There's a special place in my hospitality hard for mexican hospitality. Think it's so gracious in warm and like there's there's a heart to it's You you may go to. You know Iconic korean hotels and there's a sharpness and christmas like this overwhelming like cheapness. That just makes you feel more. You know more yourself that and Than you would otherwise right so we think there's something that's really it's really interesting about just the way in which certain cultures interpret hospitality in the way if they bring that out so they guessed. Cap has italian is all about the people and hearts and emotional connections. You know so. We very much enjoyed reading the thirty five most anticipated hotel. Openings of twenty twenty one. It's given us a real a bucket list of hotels to check off ready. You'll find these hotels. Are they suggested by outsiders or pr professionals like us or is it. Strictly internal within the guide team. I would say that it's a little bit of both note from a luxury hotel standpoints and maybe even luxury restaurant standpoint were. Were lucky enough that they don't just pop up. There's usually a good year two years two and a half years of construction after that it's been announced so there is a good lead time for us to be able to put those together You know we have an executive editor here at forbes travel guide name is jennifer custer and her are readings team that has held by Amanda frazier oversee and all all of that public relations. Who are the new players. And what's coming up. Goodson over and i said What types of innovation have you seen in travel and hospitality industry over the past year. That you think will stay in place. Even after the pandemic is over there are a lot. And you know. I think that the properties that really embraced that creativity and sought a different ways of doing something are out of properties that are much stronger in terms of occupancy and business now Know that from you know the ability to communicate with your guest. The an app or through tax. I think is crate. For some reason. I think the luxury hospitality worlds were held off on that for a very long time thinking. You can't text guest that's not elegance that's like well you know. Luxury is what you want when you want it From take from food and beverage. I love the idea that we've been able to almost take concepts and be able to place them outside of that absorb that physical brick and mortar space. You know i can think of that. The rosewood miramar beach. You can go and enjoy bottled manner bar cocktails that are available for purchase. You know there's there's a restaurant called visually in santa monica. Which was the sister restaurant for the five-star dialogue Something that i thought was brilliant. They did is that they had you know. Take home souffle. Kits udo but i thought that was really brilliant. That you're not just. You're not just selling packaged food. You're not just selling something to go but you're actually selling the experience of the restaurant exactly but almost with no effort so you get to pretend like you're on the food network and you know make your play but you didn't really have to do anything So people are want a finding restaurant experience. I like those rest. Those restaurants are going to come roaring back With people who are are looking to just fast in not having to cook a meal and not having to set a table and not having to do dishes and not having to go purchase everything and just be taken care of at home and enjoy we. We needed now more than ever way. Do we do so. We call our podcast hospitality forward because we believe in the future of our industry. Can you tell us if there's anyone or any organization that you think is doing really great work in terms of moving hospitality forward you know from you know. I love a lot of our independent restaurants I'll give so much credit to danielle for like rethinking. Maybe what a daniel buddha rethinking almost what restaurant should be and what a hotel restaurants should be insult pop up at the blantyre In awe give a shout out to know the the chef visually of date. Baron who really re concept did but what a fine dining restaurant is at and then you can have it at home and you don't have to sacrifice you don't have to sacrifice quality. I think a lot of relationship so hotels and resorts did a great job. At on small enough to be able to buried with pitted. But you know you have a property like ocean house in in rhode island. Where since you couldn't go to the bar that they actually had a built a bar cart and painted it ferrari reds match the color of the leather chairs in the lounge. They would go up and down up and down the halls during cocktail hour left. Hand serve cocktails and snacks. So that way you can still have a cocktail. But in the comfort of your own room and be able to watch the sunset over the atlantic I think that you know. There's daisy tapper. Who's the director here at the post oak or the postal here in houston where i live. Nineteen did amazing job at that. Creating a spot experience that makes me feel really safe but also incredibly elegant that everything is that you are given your own individual juice. You're giving your own snack or even your own package. Amenities that's You know. I hope that the that those trans actually continue to stay on. You saw a lot of innovation. And i can go on. There's a gentleman named rick remigio. Who's the general manager of kinton ear. Who just rethought everything and said all right. Well we have all of this banquet space in our hotel. That's being unused. Could we have like a weekly bizarre where we may be able to have like local artisans and farmers markets come in farmers from and we can have the big market that socially distance and we can support all these places within the industry so long remarkable remarkable nonsense creative go on and on and now for the listeners question segments of our show we have a question from augustino perone of cannot bar at london's cannot hotel which earned five stars from forbes travel guide and twenty twenty one and the the bar itself ranked number one on the world's fifty best bars list and i go was curious to know what you think about the future of hotel bars and what people are going to be looking for when travel restrictions. Ease you know from a hotel bar i. I'm not just saying that because you asked but it is by far and away my favorite place within a hotel. I there's nothing is nothing better than an amazing hotel bar. Do get an immediate sense of place where you are to get an understanding of the whole towel of getting an understanding of how the bartending team and conservative interpret cocktail to the way in which you know over where it is that you are no. You could think of the great history from bill bar at carlisle to police that it has in society Voyeuristic and able to. I've watched guests and locals hanging out. I think there's nothing like it agreed. You know. I think that what i would hope. Is that operators the value of a great hotel bar and don't necessarily think of it as just an amenity now as border start to open up people are going to are going to really want like that social setting no question and want to see people and enjoy an old-fashioned while doing it. Yes alex fashion. I'm getting thirsty already by listening to this. Podcast i know are That's a particular favorite. Yes yes so before we go. What's the best way for our listeners. To find you on social channel or anyone else is so you find us at forbes travel guide on lengthen on instagram and on facebook. All you have to do. It's just the name of our company and then you can find myself at jeff ouaga fallen. And that's w. i. e. l. g. o. p. o. l. a. n. I know my last name is a bit of a mouthful on linked in and At jeff wigs on instagram such. It's been so great speaking with you and We really hope to travel soon. And maybe we run into a hotel bar in and share a old-fashioned author together. I hope so i would. I would love that. I can definitely see your passion follow industry and and just love for the community so very happy to have you on our show and We soon yup. We applaud everything. You've been doing our thank. You thank you so much. No it's a pleasure and maybe just one last special shoutout to you. Know all of the people who dedicate their lives to our industry. When i think of all of the properties within our own inventory is that's tens if not hundreds of thousands of people who wake up every day and go to work and perform this exceptionally high level and help other people create memories and traditions. And there's something that's so uniquely special so thank you to all of them. Who who do that everyday. Thanks for the shout out. Thank you so much again jab. We'll see you soon all right. Thank you bye-bye insightful. Passionate and so knowledgeable these words nicely somewhat jeff now that you know what forbes travel guide is looking for. Please feel free to incorporate these invaluable insights into your own hotel spa or restaurant. We have a lot of exciting media guest in the pipeline as well. So please subscribe on apple podcasts. Spotify iheartradio google podcasts. Or your favorite. Podcast please leave a review and tell your friends and colleagues. So you're next week. I'm kevin join us as we move forward together.
Prof. Gary An, Professor of Surgery and Vice-Chair of Surgical Research at the University of Vermont
"Welcome to the site of accents. Podcast where we explore emerging ideas from signs policy economics and technology. My name is gill. Eappen we talk with woods leading academics and experts about the recent research or generally of topical interest scientific senses at unstructured conversation with no agenda or preparation be color a wide variety of domains. Red new discoveries are made and new technologies are developed on a daily basis. The most interested in how new ideas affect society and help educate the world how to pursue rewarding and enjoyable life rooted in signs logic at inflammation v seek knowledge without boundaries or constraints and provide edited content of conversations bit researchers and leaders who low what they do a companion blog to this podcast can be found at scientific sense dot com and displayed guest is available on over a dozen platforms and directly at scientific sense dot net. If you have suggestions for topics guests at other ideas please send up to info at scientific sense dot com and i can be reached at gil at eappen dot info soviet back so so gary we were talking about Sepsis before the break and some of the agent based modeling that you do genetic algorithms machine learning techniques you have another more recent paper Invading of sepsis entitled Sepsis lee considered identify noble metrics for behavior landscape categorization. The high performance computing implementation often agent place model against steps. As you say here. I fixed one million people in the us per year bitty klay mortality up to fifty percent and of course more than twenty billion a year in hospital. 'cause it's a big problem and as described it does not very cloudy defined either genius so it is often difficult to precisely treat and so it's It's pretty amenable to these types of mathematical modeling. You want to talk about a bit. About what does high performance computing platform desk in the abm context sure so you know high-performance computing supercomputing to to most people and the idea here is that you can generate simulated populations at much greater scale than our possibly clinically awesome. And the reason you wanna do. This is because of the the heterogeneity that you previously mentioned. The there is A bass gap between the definition of sepsis in the division of severity of illness. Which is very much characterized at the oregon level phenotype or function mobile phenotype from the cellular molecular knowledge. We have about this system. You know side the kind cell populations etc. So people have tried to use vary rough types of characterization of groups of patients suffering from sepsis based on biomarker panels You know gene expression data Transcript dome data these types of things you know but i think the challenges that that it is a moving target as alluded to the prior section at a patient on day. One is not the same patient is that facing on day. five require something different. Yes a full my understanding. Gatti's this condition right so you can get there from variety of disease states. And so so that's the issue so you could you could get there from different Different initial Initial conditions and say once it has different stagers and Said is asked devos as cancer. That anybody's sips as different from anybody else's sepsis it prob- distance probably not quite as versus cancer. Given the you know the various types of ways tumors can behave but it is clearly very heterogeneous the to take your example. One step deeper. You know people who have certain types of medical co morbidity he's like diabetes obesity smoking Cardiac disease etc have differential responsiveness to systemic insult. And therefore they responded in different fashion so this paper that we're talking about now is an attempt at sexually map out the landscape of all the possibilities that are there with respect to trajectories of of systems through side. The kinds space. What i mean by side kind space is if you imagine. Every single mediator that you could measure it represents a different access in this multidimensional conceptual space that a individual patient will pass through as they go through their course in disease so so if you have to predictability. Early intervention is set. You said it condition you can avoid it. Turns out that this paper suggests that that's not possible right and part of the reason for this. Paper is as as i alluded to with the neuroscientists microprocessor. Paper is to say Don't do this thing because it's not going to work and we. We can proved not going to work using a proxy system. So what we set out to demonstrate is with a model for which we have ground truth. There are no hidden variables and there is no. We can sample it every single time. Step right so there's no issue with respect to data density so let me step back second the the the variable Let's call it excuse for the failure. Predictive panels is that there isn't enough data or the more daylight right now that that's a that's a path to infinite regress because you can always ask for more data all that smoking at him so this project was focused on and say okay we will have a system which we recognize is vastly simpler immune system vast why is pretty complex in unrepresentative dynamics associated with sepsis and we will take. There is no data. Possibly there this is what the supercomputing component comes in. Because we run simulations on the supercomputer there is no limit to the amount of data that you could have and therefore you can have complete state. Education of the system at every single time spent possible so every six minutes across this multidimensional sided space for nine days. I mean that is a lot of data and once you get that thing you wanna say. Can you predict on any sort of biomarker panel that you come up with whether or not that system is going to live or die and you cannot turns out that there is no Make the qualification. There is no linear combinatorial. Biomarker panel that can predict alcom So so uk here that the salmon by simulating over seventy million sepsis patients up to ninety days so this is humiliating patients and patient behavior. So presumably you have a set of Set feudalistic stale set of rules. Stand wants the. Ira abm the the model part about demar market. Okay roca and the key here is that according to a simulated patient isn't like a complete oregon you know containing individual simulated patient is one run of that particular age. Abass ma right okay. But the data being generated obviously is dependent on what what you have into model though right so so so so ultimately being tested here. What is being tested. As whether this approach of looking for a biomarker panel for is why. It's not it's not viable it doesn't there is no There is no way that that system will work. Because we have taken away the complaint or the excuse that we don't have enough data and we don't have enough temporarily rich date and this is for a system that is much simpler than the real world so if you can't even do it for a simplified version of the real world system it. The model is complex. We always orders of magnitude less complex and then the You know real human system off so even with a simplified system for which you have ground truths for which there is no limitation on the data that you can acquire if you use Use standard attempts to construct of a predicted by markers panels. You will not get Areas on the receiving operating curve. Better than about seventy percent which is essentially the guess. Okay and so so just just to repeat that for my own understanding so if you put in jail sort of assimilation of of a simple model in this area and do that you know a large number of trials and look at predictability of all impatient progressing into sepsis even with that simple model. There is a Ability so you argue if you really look at real systems. He'll patients your ability to predict if that patient is going going to go into sept says or progress into worse conditions is close as using traditional methods so the us being the novel metrics that are alluded to in the title of this particular. Paper are the construction of these things called probabilistic basins of attraction and successor trajectory analysis graphs. That do give you insight into what the what the possible outcome alva particular configuration is based on their particular position in side. Kind space. so if you if you think about this i think is really important. Concept is that biological systems are probabilistic systems that they deal with inherent uncertainties associated so in analogy that you can use. Which is a very rough analogy. Is that these probabilistic basis. Attractions are not completely different from the idea of electron shells as ability distributions in quantum mechanics. Where the position of a electron follows some top logical probability distribution based on know features associated with its charge etc and similarly can construct these probability clouds of where individuals may or may not be based on their position in multidimensional side find space. So so cab you shown that such a process gets a high level of predictability. Well it it shows that you cannot predict with our new clothes. Oh it's still cannot so what you can do is you can you can Get probabilities with your probabilities are poor desert. You can't predict so you can find out. Liars where have ninety percent ninety five percent chance ninety nine percent chance of either living die but those are almost trivial cases because those are readily identifiable in clinically the tricky parts are the ones where the probability distribution is about fifty percents and their vast region inside the kind space. This is a problem so we have. You know not to keep taking canyons. But we've actually addressed this to a certain degree i Training artificial neural neural network to function as a predictor or a forecast for the behavior of this particular system. Not too dissimilar from how You know the weather service uses mathematical models to predict the future trajectory of a hurricane similar to that particular process You know it. The the uncertainty stewart different issue. But you have this. Essentially forecasting cone that given a particular set of data and a particular position. We can give you a probability distribution moving forward. You know thirty minutes one hour. Six hours twelve hours about where that system is going to be. And then you need to update that system with new data to reset what that cone is so We have more recent work that uses machine. The train artificial neural network to do this on. And this is kind of the future of predictive analytics. Because you're going to need that density of trajectory coverage to be able to do sort any sort of meaningful prediction if you're looking at biomarker data so in a practical context than Bad you deciding any at this point. It doesn't exactly do that. Go combining with the diarra work. We discussed earlier. Eventually amuse my contention. It's the only way that you can do it right. Because that's how control systems in every other field of technology function that they have an underlying mathematical model or data's model if it's simple enough that that is operated line by a trained System be an expert system or a neural network. So i think in the future. I think the it. It has to be this way because can't actually get that sort of density of possibilities from the real world so they're probably maybe twenty thousand patients off separate patients for which there exists data in all of human history that is a fraction of the seventy million that we stimulated mark and be able to fill out that multi-dimensional trajectory space using Clinical data so. It's impossible he eats knowing a lot about it. My my feeling is said. These biological systems have chaotic systems. And you alluded to it. There could be quantum mechanical and so out attempts to really understand it More from component basis have always failed so honored you processes at your talked about this too. That is ready to coordination between animal models and human models but we go through this field good exercise as informer in d. as if that is a very useful thing but ultimately definitely increased lot of understanding right to who you how human systems have completely react it right. Yeah so. I think it's it's easy to be very hard on the pharmaceutical the biomedical research community. But not at fault. Because they don't have anything else right right so these reductionist methods are necessary. Because you can't figure out in any other way how something action works. So it's synthesis part of this. That's missing so this. So if you don't mind i will take this opportunity to to jump into that crisis reproducibility directly related to this issue right so for those of the listeners. Who don't know what the crisis reproducibility is is that in multiple biologically related fields. Some of the seminal papers that formed the basis of notable billions of dollars drug design cannot be reproduced the laboratory 's right so it calls to question this kind of epa stanbic crisis of what is actually known. And how much can we trust or we actually know. Now if you're a basic scientist you know this intimately because if you have a particular experimental system highly engineered and calibrated to your particular setting every time you get a new post doc. Every time he changed the species of your mice every time. I knew you change. Feed that rod will break. Sir model is very very brittle and that must 'cause you it should cause you question. How reliable is the knowledge. I extract from this particular experimental platform if it breaks naidoo What are essentially trivial things to the real world environment that disease so so that the challenge that biomedicine has has no way of deciding what is similar between this system and this other system right. They do it in a very kind of descriptive. Sword of way But it isn't rigorous it's not objective right so when you take a mouse right and you do something to it and then you say okay. What is the essential mouse. -ness of this particular representation of what we think is happening. That would allow me to say what is going on. This mouse is similar to this other mouse. Right so we want to be able to have some mechanism of of conserving. what is similar when we look at it in different types of. Let's call them trajectories so this goes back to the the idea of multiple trajectories from saint similar. Rules is at the core of agent based mom where you can have exactly the same sorts of rules which you can have multiple different behavioral trajectories based on all sorts of individual. Perturbations are to that. Object over top so my contention yes. I'll just going to save so again for for my own understanding so he the biomedical research as you mentioned Because the systems that they're attempting to manipulate Do influence are so complex. Day just They just do experiments. They just look at the data. And what what you're seeing is said. The league produce ably of those experiments are not not very high winds. You get what you're seeing is that you can abstract that mathematically you can have fact that mathematically than perhaps you can improve the reproducibility experiment right so so. Let's let's take out the example of bad data right. So that's there's no measurement error but you have two different mouse experiments that are performed by different post. Docs and you get two sets of data. That are very different now. You don't have measurement error now. You haven't done the right protocol or something like that. But the fact is that mouse is able to produce that data whenever this did to it able to generate that data right so and this is this is one of the novel heart. This idea is that you actually want very messy data. You want got very widespread because in order because in order to hit those particular data points right you that does get heterogeneous data services a constraint on whether or not you can find a configuration of your underlying hypothesis structure model that can achieve those sorts of things. So why is this important this important board because you know every every scientists recognizes that mice are not hugh. Everybody knows this. Brightening it's like trivial and yet people constantly say a work in mice and therefore as promising humid's it's that that particular. There's no there's no way to do useful failure if he don't have any sort of object that can be refined through that particular translational process so used to mouse model rate Again kirk wrong. What you're saying is that debt is no model unless you can show. Some sort of mathematical computational model all want experiment experiment is because then you save a moths model that a set of assumptions. That go around it and like you save again. Now get to human. The expect certain toxicity and said if netflix could see but he often don't find any of those right the correlations that are very very very very low and so so i do saying nah getty that there is no mouse model unless you can show a mathematical saying no model is a little bit. You know to encompassing. Because model is a very you know. Generic term so clearly that model can be applied. But i think when is missing is a consistent representation of what it is that you're saying is happening in that mouse. That is all now also happening in that he would be as a mammal. A mouse has very many of the same cellular features associated with the inflammatory response. That we know that that ma that the mouse inflammatory system behave very differently. The human system but the core component of that system as as a mammal are are shared. So the contention is that that the variance between those two organisms. Cam be reflected as a In the parameters that are associated with the model right because that essentially effects to gain and the strength of the interactions that are present which very often is the result of of genetic variability or epigenetics very great and you've got us a process of scaling it and scoping it dan Even before running the experiment escaped doubt than scoped up system. You will have certain extent like you would have to anticipate based on your prior experience a using the moderate translational object to say whether or not i have a reasonable expectation that this intervention is or is not going to work right right and so severe discuss applications to both sort of reducing the number of experiments that needs to be ron and or increasing the success rates. Potentially right exactly cross and is absolutely essential. If you're going to do personalized medicine because the same principle applies to clinical inter patient heterogeneity. Because we're all human being. The wiring is all the same right the parameters bhai which would respond or slightly different right based on our genetic makeup coma biddies etc right. So if you're trying to reproduce the heterogeneity the clinical population you need. This grounding of the computational object upon which you now layer the various aspects of parameter space and that's gusted thumb the substance reconsider papers while concept of parameter space as a representation of inter patient had originating. Okay so this is a video interest english associated gatty so inclusion if you look forward five years Clearly you know the computational capabilities are increasing almost exponentially Be could be consoled. Bitcoin problems now the problems. We couldn't even think of soldering just five years ago. So civilized for five years. Where do you think this type of idea would go and from your perspective the latest they might have the highest applicability well i have to say i've been very discouraged over my twenty years of working on this started with this. I thought of course this makes perfect sense in the and that's not how you know the scientific community work so i my hope is that There is some generalized realization of the importance of dealing with partial knowledge or uncertainty. And this is the whole 'nother topic right but but the idea that a A partially okay. Model is very useful is on import. I'm not gonna say the george box quote which i absolutely despise but but but ideas that a very useful model can be obtained from something. That's not a complete representation of the system trade deal. I think what's necessary for. My standpoint is a concrete use case demonstration that this works right that a at the use of a agent based model as a proxy system which you design a controller and the you have the ability to execute that control in real debt has had demonstrated efficacy in improving a individuals outcome. That is the thing that that we're striving for whether we do that. In five years. I'm not sure but But that is hope and you know the the difficulty that obviously is you have to show that you're beating human rate competition And the human come spin. Law of intuition expedience An inflammation that. The human can't really describe but exist I in his great brain right so so. So that is weird. That contention is going to be can be demonstrably. She'll superior already to a human allows stagnant. Actually not the problem. I'm not competing with a clinician. I'm competing with the pharmaceutical industry. Yeah right so. The pharmaceutical industry a failure rate of ninety nine point nine nine nine percent right and diseases like stuffed which shirts no approved therapies. So coming up with anything that were is going to be a win right right and and it's you know Twenty years ago. I was doing this. It took a drug from idea to market about one. Four one point four billion dollars to get market inflation everything. It's about one point. Seven one point eight billion on district for christian of course and so. There's a lot of economics there even if you can show some slightly. Yeah and i think you know I showed this graph. It's from several years ago. That shows efficacy in Drugs to market based on expenditures in With did not look good on. That graph is reversed in last four to five years. But it's because the goal poster have been moved in terms of what considers with is considered to be acceptable for drop this primarily cancer so again a different topic. But you know i think. The fundamental scientific challenge exists chris. Excellent yeah great guy. A thanks so much for spending time with me and good luck with this these ideas. I think it's Thank you very much for the end by. It's been a pleasure speaking with you. Thank you this is a scientific sense. Podcast providing unscripted conversations bit leading academics and researchers on a variety of if you like to sponsor this podcast please reach out to info at scientific sense dot com my guest. Today's preface of gatty. An who is a professor of surgery and vice chair of surgical research at the university of vermont specializes in trauma and surgical critical care. His such interests include computational biology mathematical modeling and computer simulation s translational systems biology. Bocom getty. Thank you very much for having me on absolutely so i want to use one appealed to people is to set the context and the background And it's called that in silicone experiments of existing and hypothetical cytokine directive clinical trials using agent based modeling. Invite you say the objective is to introduce a form of mathematical modeling agencies modeling. Abm and demonstrate its potential uses and evaluation of the dynamics of the innate immune response i are and give it up into possible treatments for systematic inflammation phone syndrome s irs all multiple organ failure. And so before we get into the details of this guy. What exactly is abm and code motivation of getting into into abm. In this kind of sure. I can talk about that a little bit. So agent based modeling is a form of computational modeling that looks at systems has aggregates of interacting components that operate based on a series of rules. It is related to your more formal computer. Science objects like cellular automata modeling It matches very well with how many of us see. The world is working so we will look at a system that has multiple components you have individual components interacting with each other given some sort of of information transfer and then they act upon a series of on a rules based on that and then The overall dynamics of the system arises out of those sets of interactions so many people interact with agent based models or have experienced with agent based models by going to the movies when people did go to the movies. These on large like battle scenes or crowd scenes set are under a computer generated imaging artifact agent based models so one of the first examples was from the lord of the rings movies where you can imagine that the battlefield represents this giant checkerboard individual creature represented in that particular battle is a stand alone computer program that has relatively simplistic standards fight roles and dumb when the army's mean each other then the The individual agents undergo engagement. They follow their rules. And then you get this kind of very bio morphou fict- type of behavior now. Okay yeah when when the characteristics of agent based modeling is that it produces paradoxical behaviors where you can't necessarily infer the behavior of the overall system based on the behavior of individual rules so like in the computer gi example when they first did these Simulations they could not actually get the armies to fight. They would program what they thought. Were very reasonable standard triton rules but once you had populations interacting it manifested exploit The army's would retreat almost immediately upon contact so one of the benefits of this type of modeling is where you can have what you think. A relatively confident ideas about how individuals behave. But we take them into aggregate. You get these population effects that That resulting counterintuitive impair co behavior. So so plan to send his cut again. He flake have sipped of curious. Steaks or set of rules and each does each of those rules by itself sort of simplistic so both objective function that age in might want to minimize or maximize or the rules. That you that agent might want to operate under relatively simple and then argue assembling a group of those types of agents and that might the inc relationships between them but each of them could be defined more simplistically and looking at what the net effect might be. That's exactly the issue. And i think one of the benefits of this type of modeling. Sometimes you can look at those rules of how individuals behave You can make an inference on how the system would behave as an aggregation of those agents. It turns out however that the interaction networks are very important in determining how that system. And you can't necessarily assume that you can understand how the overall system functions based on how individual rules occur so so this is pretty amenable to biological systems that is where you focus on and Presumably they look at a complex biological system. We can look at the components of that system and the components of probably more easily definable but often both from a from a pharmaceutical perspective as well as other type of intervention perspective. The net effect of the set of actions is often very difficult to define prescriptively right. So so is that idea that you can define the biological agents Different categories of them are defined the most simplistically and then step back and see how if you turn them all on what the net effect is going to be at the in the biological said. Yeah that's that's very close to to. What the intentive. So you know the the traditional reductionist method of of biomedical research which is to take system and reduce it in to experimentally. Investigate the parts right. That is kind of what the tradition of biology is. You view look at tissues and then you look at cells then jeans etc. There's this kind of taking apart process in order to get. Let's call them linearly reducible questions that can be answered with an experiment and the sum total Almost the entire sum total of mechanistic information. We have about how biology works a result of the successes of cellular molecular biology so as it turns out the the vast amount of knowledge about how these systems work is characterized in sets of rules. About how cells behavior molecules behave or genes behave under certain types of additions. And i think that is you know. Part of the challenge associated with this reconstructive property Or paradoxical behavior when you're dealing with populations of these entities so for okay. Yeah so if you're if you're talking about the traditional drug development pipeline you know you you have a peanut of target you investigate that target in a series of in vitro experiments cell cultures new bad gracefully scale up till you know you get to pre clinical animal trials in the try them in humans with each one of those translational steps is a very very long process. You have to make a whole series of inferences and it turns out in general you know. Given the failure rate of most drug candidate molecules. The failure rate is extraordinarily high. So there's this Reversed i call reverse humpty dumpty effect where anger process of doing biomedical research is to take a system apart into its component pieces. But you can't kind of put those pieces back together. In a way that captured captures the richness of the original system in agent based modeling as a way to do that within the computer simulation. Yeah that's pretty interesting. You know so. These types of issues actually exist in financial markets in organizations competition. I stations. I was adviser in the ninety s. And i'll swallow who described Cast this problem right. So because you're functions in the organization. Clinical manufacturing toxicology radio functions. They all have sort of prescriptive functions that day they're trying to minimize maximize and ultimately then you think about aren t process as complex set of things that that need to integrate different things together. We don't really have a good idea. I'll have those things are going to interact with each other and so so similar situation right so we don't really have the expectation what the behavior is going to be being a bunch of components there that we can understand but we don't really know the interactions between the components or in any kind of complex other behavior that might emerge bright in the system because of this complex and so i want to jump into one of the other papers here to make it very practical at entitled examining the controllability of sepsis using genetic algorithms the agent based model of systemic inflammation You want to talk a bit about that taylor. And and but objective was and well have shared so You know to step back just briefly that original paper that you described which i think from two thousand and four was especially a proof of concept showing that if you took essentially the state of knowledge that was present in the critical care community in the late nineteen ninety about how things actually work a stantione within agent based model it essentially makes that that knowledge map go it makes that static diagram of interactions into a movie. If you had such an object you tested the anti side kind. Trials that ultimately failed in the late nineteen nineties. You would have seen the failed right so the ideas that you were using the computational representations of knowledge as essentially a filtering mechanism to identify what will not work you just too simplistic deal which parts too simplistic representation. The whatever we do in the clinical trials or any kind of process. I guess our natural tendency would be to sort of reduce the complexity right and make it more more understandable and more usable but in the process you actually started the rates cat anger making a whole series of essentially in her says right. The supposition is that a rat or pig. Under can tightly controlled experimental conditions somehow reflects the clinical problem. I think that is an issue. So so that. So this model. That modeling idea of using agent based model for an insular trial is essentially a A hypothesis burapha. -cation object task right because the the there is no opacity for the computational model it only includes what you put into it it doesn't have any sort of hidden features. And therefore that computational objects represented a pretty objective of how you believe something works now so the the model. The trial gives your hypothesis the benefit of the doubt. It's like okay. there's no hidden features. There's no inefficacy of the drug You know in terms of bio delivery. There's no protocol divergence or whatever right you're saying you believe. The system works in this particular fashion. You believe in interdicting that system in this particular way will work. This will see whether or not it works and it doesn't work so the so at that point in time the result was kind of a negative one. Meaning that He can't say what's gonna work but you can say what's not going to work so it took you know ten. Plus years. before. I figured out a way to identify what actually woodwork. And that is the second paper to use of genetic algorithms which is a Computational method essentially uses evolutionary principles as foreign optimization task And so what we did was. We took the old model that had had been demonstrated to to disprove the advocacy of mediator based therapies for apps. Which which are non and and sep assists Sort of a really video inflammatory response and mortality rate to right so people are pretty sick. And they they. Are you know the this is another issue at substances that you know. The the definition of sepsis varies in its very heterogeneous vary Let's call it consensus or political base. It's not terribly biologically based and i've written about that as well but suffice it to say that it is essential what people who in the intensive care unit die from on it is you know received more recent notice because cytokine storm associated with. Kobe is know sepsis like condition. It's basically disturbing acute systemic inflammation from the the idea. Then was now. We have this computational object in can we use it as a proxy system to investigate whether or not it can actually be controlled in a prospective fashion. So i'm gonna. I'm gonna for back to a paper. That's not one of mine but some the that you might be interested in when your readers be interested. In which is called canon niro scientists understand microprocessor. The of this old on paper for twenty years ago that asked whether or not biologist can understand a radio and it is no a example of whether or not the tools that are used in biology connection to gain any sort of meaningful information about the system. You're trying to study. i'm talking about it. In this particular context because that paper uses microprocessor ground truth object to test methodology. That's being used in biology. And that's what the agent based model and this other circumstances being used for so the genitive algorithm described that thailand adult process so you you have a hypothesis. You can test. If you can figure it most likely doesn't work. She sent off several hypotheses. That don't appear to work But it's a dendritic algorithm bayer Is really kind of feeding feeding that Those those those experiments and really let it evolve into something Little data is not not exactly in this circumstance. The thing that's not being optimized is not the hypothesis underlying the the agent based model. There's other research on that. Rather it is the idea of trying to find. A set of multimodal temporarily variable therapies. That might work so may expand on that just a little bit so people may have heard about precision medicine or personalized medicine. You know it's it's used primarily in the context of cancer but the idea was in terms of sepsis is one of the stated challenges of doing clinical trials in sepsis is the complete heterogeneity of the population and drugs may not work because patients are different from each other or different from themselves at different times in their time course and the idea of a one size fits all therapeutic intervention will not work and the logistics of doing combinatorial therapeutics particularly those that are gonna vary over time is just not tractable in in the clinical setting. You don't have time. I actually figure out how to do that. Because let's say that you had four different drugs you might have to give four different combinations every twelve hours and you had to figure out. How does that actually work. That's a multi dimensional optimization problem which cannot be done in the real world but that's exactly what genetic algorithms four so this particular paper said okay. We're just going to determine whether or not this particular system can be controlled and therefore we will construct a genetic algorithm focus on optimizing cited climate nip y- elation of the bottle for every twelve hours for the first seven fourteen day fourteen days and see whether or not you can actually affect the mortality of a high mortality cohort. Is it Is it full is personalized for an individual or is it. also the g. a. Presents a general lies of all multi factor oriel my multidimensional intervention that works for the largest group. Possible so in this particular circumstance takes essentially. I think it was eighty percent mortality And drop that mortality rate to ten percent. Now that's a static policy. That's a consistent policy that requires manipulating twelve sided kinds in different directions. Every twelve hours but that is applied lockstep to get personalised. You need to do adaptive therapy that requires the application of a particular control policy at a particular configuration of system. So so that's a different type of machine. Learning called deep reinforcement learning That most people are heard about in the recent past with respect to the gain. Playing a is the mine. So alpha zero al fago alpha. Are you know these systems from who train a is to play games that system we have applied that to this particular model as well To create an adaptive personalized approach to to control apps. Okay and so. So the generalize will algorithm. It's sort of an initial initial conditions an initial model and that could take lean forcement back. It could improve over time. Edit can adapt to individual an its army to kill so the ge was just a a concept demonstration to save the system here radically controlled some agree it in in its current form jays not directly related to the deep reinforcement learning process though though We have more exotic combo combined approaches to to deal with some of the the model improvement aspects. Then you go into the machine learning world though that implies that you have using historical data to sort of predict or cluster patients right. so how does that fit with the bit innocent right. Yeah right so at this time. We need to make a distinction between model based dr alanon model based errol to the game baked the game. Playing a is our model based deep reinforcement learning and the way that those systems work is they have essentially computational representation of the game they essentially fill out the possibility trajectory space of that particular problem with enough density so that effective probabilistic decision trees can be made all right so Most people do not do model base d. r. l. in the medical area at what they try and do is they try and use prior prior data to construct You know these The trees based on available data so one of the more commonly popularized ones as a the dr l. a. i trained for the virtual clinician for sepsis management. Now that one that model is a model. Free the dr l. And its control space. The control space that the ai has is essentially pressures fluids so it can decide based on historical data which one of things things That should be done. There are problems with that because it cannot actually generate novel counterfactual. For what happens if you don't do something so the penalties for the you know for the citizens are not objectively with that way for it. Can't try anything you so so if you do model three d. r. l. What you describe as exactly the problem is that you can't actually tested new therapy. You can't actually try something that has been implemented in the clinic in actually been you know. Run at scale ad. Locked lots of people who've gotten so alternatively our model based d. r. l. is much more similar to the deep mind projects in insomuch that the a. b. m. h. ablaze model. Is that standardization. Asian it is the model upon which the ai agent alerts so it will run. You know millions or billions of potential trajectories in the nickel late. The system you know in that particular fashion the come up with a Ah policy embedded within the i that controls the system. Okay okay Gotta take a quick break of india comeback. Talk more about you. Have the paper in daily of sepsis and then we talk a bit about the The crisis in reproducibility up pick us. Well this is a scientific sense. Podcast providing unscripted conversations with leading academics and researchers on a variety of topics. If you like do sponsor this podcast please reach out to in full. At scientific sense dot com.
Hour 1: Andre Dawson
"Stugatz here and there was a lot going on right now in the world that we're all shopping online. I just saw that. At and T. Started to really helpful things for those who want to buy a new phone or device online. They are offering fast free. No contact delivery and curbside pickup so that online shopping's is simple and safe as possible on top of that. They have a flexible return policy. So you could shop at ease you give us at. Att Dot Com to learn how to shop online for the safety of your own home. Twenty four seven subject to change restrictions. Apply deliver dogwoods two. Gotcha podcasts is presented by capitoline. This is banking re imagine. This is the Dan Le Batard show with two spot. Cass STU gods. We've got our business is in the news not our shows business were at ESPN show. Business is in the news on a couple of fronts. One it's being reported and I don't know the accuracy of this that Disney and ESPN are interested. Fox's well in securing. Wwe PROFESSIONAL WRESTLING. Which would be quite a turn. Different thing in the history of this company taking on basically fake fighting the other thing is the Monday night football announcer situation. And I've actually asked some questions about this. What have you seen in terms of the recent reporting what? What do you know about the Monday night? Football announcer situation. I know there's a bunch of people who I would think that would be interested in the in the position. That don't seem to be that interested in the position other than that. I haven't really followed if it's not gonNA be me. I'm not paying attention so all right. So here's here's the backstory. Here's some of the back story and this is not reported stuff. This is just asking questions of people who work with us and what's happening with the Monday night football broadcast so on the Romo thing. Yes of course. Espn was interested because he's a superstar and his analysis is great but CBS actually had an exclusive window on that and ESPN was never even able to get into that game and if ESPN been asked into that game at eighteen million a year. The answer would have not been yes. That's not something that ESPN really does. They're not GonNa pay you know if you look at the salary structures. That have happened around here. Jon Gruden was the highest paid employee at six and a half million reported per year or whatever it was and and now Stephen a Smith is the one making a ton of money. But you're not going to pay somebody in this climate or in the climate right before this. Espn WASN'T GONNA pay somebody. You know the kind of money you're talking about for eighteen million dollars per year for a guy who's going to be working sixteen weeks why do you think? Cbs was willing to do that because the NFL rights are important. And you can put. That's a drop in the bucket in terms of the NFL wants its broadcasting partners to be as strong as possible and CBS doesn't want to force the NFL into a position. Where the broadcasters aren't good enough that's why. Espn has been trying to get in that game with for example peyton manning but Peyton manning they go to every years to got every year and every year he says no and every year. Somebody has the impression that he'd rather be a team owner or at the very least the John. Elway job that that wants to do something else but every year they go to him and every year he says no so now. What you have is nothing. But internal options are the ones that are being looked at at the moment and you saw some of the reported. Name's Pat McAfee Louis Riddick. Dan Are Lav ski. Steve Levy was in the mix. Brian Greasy was one of the reported names and to me the most interesting without being a slight at anyone else because I know our skis. Rising star But that's that's a pretty big downgrade in terms of quarterback fame. When you're talking about Peyton Manning Tony Romo Drew brees was floated by some reports. I two that got my attention. Were Louis Riddick and Pat McAfee. And it's because that's such an interesting decision those two styles those two guys those two differences Louis Riddick. Not Pat McAfee Guscott here but Louis Riddick absolutely knows football and I wonder how much Stugotz I'm not even kidding you. I think McAfee would already have the job if he were. Not a kicker right. What you're the fame matters here stugatz. It's not even about the excellence. The fame ends up mattering and I can't believe that that we're in a position. Where the kicker or punter a football is going to even disrespected here when McAfee because the kicker and punter super lonely and football the other guys don't think they're real ballplayers even as far as beats up John Randall. Because he was a high school wrestler. I'm wondering why because it seems both guys are interesting for different reasons. Louis Riddick and PAT McAfee. I'm wondering why not pair them together. Why not go with a three man booth and you get your former player? You get Louis Riddick you get front office insider and then you get pat McAfee just gonNA bring the entertainment. Bring the fire but heartache. Bring the funny. I think that's a good mix I really do. I don't think the NFL goes for McAfee. That's that's not the way they do business. I don't know I'm just guessing that I don't know but McAfee does not seem like their personality type. Bill what you have here has been mentioned yet in this whole discussion around the Monday night. Football you think. Hey Rod has the Jerry Krause Gig. That was one of the most amazing things I saw from the last dance documentary that Jerry. Krause got the job because he was over in baseball and he just asked to be the basketball GM and they just gave him the job. You know what I wanted to get back into with you. Yes from yesterday. Stugatz as it regarded. Ken Burns his opinions on what the dangers are in allowing a Michael Jordan to control sort of the content on the way that his stories told even though the director told us they never went to him with something and had it rejected. There were a couple of places to God's because I know you dismiss this. You just want you just want your content. You don't care how we arrive at the getting of the content because you just want your Michael Jordan stories and you'll take him anyway that they come but Ken Burns's criticism was that you can't have the chief participant with that kind of control. It allows you to tell a one sided story because the documentary stugotz. It's a truth it's the truth. It's the truth from somebody's perspective and it's so thoroughly reported that it can feel like the truth even if it's just a partial truth or even if things get skewed and the reason I tell you this is because when you look at the portrayal in the last dance of Jerry Krause who you feel Michael Jordan's hand on that like you feel it on Isaiah Thomas you could feel that hand on Isaiah Thomas. His throat as Michael Jordan is willing right there to to call him a bleep whole to to be on television and call someone else. Oblique pull is not something I've ever seen Michael Jordan. I'm okay with all this again. I said this yesterday. I'll say it again today. I want Michael Jordan's perspective. I'm not looking for John Paxon's perspective. I'm not looking for anyone else's perspective on how last season went down as it relates to Isaiah Thomas as relates to anything. That happened that season I wanted through the prism of Michael Jordan. I'm good with that. I don't know if he has control all right. You're good with that and here's where I would put it on you and say you might want to pull back. Just a little bit dragonfly. Jones had a tweet about this and he was like man you could see. Mj's hands strong because there's been no mention of the POUTING hissy fit. He threw versus Detroit. Game Five in eighty nine when he took eight shots in forty six minutes after everyone including Doug Collins criticized him for going five for fifteen in game four series tied to eight shots. Forty six minutes Stugotz. Like come on man I mean right right come on last saw the game. I mean okay. Okay we're GONNA we're just going to gloss over that we're just going to gloss over that. If Michael feels like glossing over that part of the story of good with Michael Glossing over that part of the story. I don't get what you don't understand about my perspective on this documentary. I don't care what anyone else thinks. Other than Michael Jordan okay. Very Good Stugatz. Here support for the data lebatardshow Woodstock. God's podcast comes from our friends at rocket mortgage by quicken loans home. Today is so much more than it was yesterday but at rocket mortgage home is still all about you during these challenging times the top priority at rocket mortgage is the health and safety of the communities. They serve if you need mortgage assistance. Their team is available. Twenty four seven to answer questions and offer solutions with that. Means saving money on your mortgage or finding a new way to navigate payments from their home to yours. The team at rocket mortgage is with you visit rocketmortgage dot com slash lebatardshow to learn more call for cost information and conditions. Equal housing lender licensed in all fifty states and MLS consumer access dot. Number is thirty thirty though we're apart these days was sharing more so at Geico. We'd like to say thanks. Thanks for sharing. Your savage dance moves. Thanks for sharing your. Diy Haircut fails thanks for sharing your inner lips star. Now it's our turn to share with the GEICO give back a fifteen percent credit on car and motorcycle policies for current and new customers. Because we're committed for the long haul the fifteen percent credit last year old policy term visit. Geico DOT com slash give back for more info and eligibility the all age Allen Fundraising Initiative continues offer credible sports experiences to bid on. Antra to win. And it's all to support organization providing food to those in need particularly kids. The elderly frontline workers. Don't forget to check out these enter to win opportunities that are closing tonight. They're amazing there's a chance to throw the first pitch at the world series or the chance aside a one day contract with the Dallas Mavericks Very Pre season game. There's even an opportunity to design a call. Play at an Eagle preseason game. I'm going to bet on that. Excuse me Oh wow wild. Jeez Goodman Awards to God yeah. It's been a while you can enter to win. These experiences and one hundred percent of the money will be will benefit organization providing food to those in need so if you'd like to participate or learn more about how these organizations can help it simple visit all challenge dot com need to stop talking. Su Yes to God's is doing a lot of work these days Hopefully we have some sound cut up at some point that we'll be able to play for you of just how exhausted he is. He is mass producing stupidities. The late the latest one is getting rave reviews. What's in the latest one that everyone's so excited about because God's just keeps running into a room in his house to avoid his wife and his dog and his screaming teenage daughters and he gets in there and he just starts pounding out the content? So what's in the latest stupidity because you sounded so tired when I talked to yesterday at about four o'clock in the afternoon you sounded like your voice was done usually herb five when I had to do another episode of Stupidity. I do need to stop talking. Listen I have I own issues not particularly healthy but I am telling you right now. I've been screaming yelling in this. Office churning out episodes of stupidity almost every day. And it's starting to wear me so with that said a weekend. Observations Reunion Michael Junior dance standing by producer and Co host on. That podcast is getting married this weekend. I mocked up a best man's speech for STANBIC. It is laugh out loud funny but that crew when we get together just much like when we get together Dan. Magic happens and Mikey see is the starved. All he's aboard up back at Bristol but he is the star of the proceedings and he never fails to deliver and this time is no different in fact he has never delivered more that he did this episode. Let me ask you a question because I heard you talking about pieces of what happened with Mike and explained to explain to the audience as quick as you can the Mikey character. Who SMOKE CIGARETTES BY A dumpster? Explained to the audience who he is and why he exists on stupidity. He's outsider mic. We call. Mikey see he was with Russillo. Scott van pal producing their show for many many years. Mike Guide when going junior and I were doing the show. Sunday mornings on ESPN. Mike was the board OP and rather than paying attention to what it is we were doing. We noticed all the times we would go to him and he was smoking cigarettes out of the dumpster and not paying attention to our show so then we created a smoke break in which he interviewed somewhat at that dumpster on a weekly basis. He thinks he is the. He prides itself on being stugatz. Before Stu Gods and therefore Dan he is just someone and I realize by value every time to you every time I look at him because anytime I need something whether I need to make fun of them whether I need to rip on got something okay love or I love it. I love that you recognized how much value you have when looking at Mike. See and seeing a bit of a mirror what can. I say though about what I heard you talking about without either a betraying any confidences or be spoiling. Something that's in mystery crate. Where about the awkward tension between Dan? Stanisic your producer and Mikey see is any of that for Pu- public consumption or is that all private yes stands at one. Boy Was Mikey sees boss and Stanford who was getting married this weekend and has done great work for our podcast that works so congratulations to him. We're very happy for him. Stairs was Mikey sees boss for a while. They would have weekly meetings. And let's just say when we told Mikey that stands was getting married. Stead Mike was not surprised that he was getting married but was surprised that he was getting married to a female while. But there's a reason for that too right because Mikey see being the self involves to God's before he's through God's Mikey see also thought that he was the object of affection right because my like you see is pretty disgusting right like it's not the object of affection for much of anyone except for dumpster that he spoke by correct. That is correct. I even like even cigarettes wish they weren't smoked by. Mikey see seems been operating for years under the assumption that Dan standing finds him to be attractive. Put It on the bull. A cigarettes not want Mike. Andre Dawson is GONNA join us here in about ten minutes. We were telling you part of this. Yesterday he runs a mortuary now the hawk. The Hall of Famer runs a mortuary. We're going to ask him some of the difficulties during this time in doing that. Chris Cody has lamented that. Andre Dawson is low energy we will. We will test that coming up next week. At the person who's running mortuary should be low energy. But you've got to also want to get into with you why tropic. Thunder was trending yesterday. I think it's a good conversation have Tropic Thunder. One of my favorite comedies and. I'm not sure it could be. I'm not sure it could be made today but retroactively ten years later there was controversy last night over. Robert Downey junior is black face characters like literally a decade late again. Yes and we will talk about that at some point but it will not be with Andre Dawson who joins US net. Also Alex Smith is GonNa join us as well at GEICO. Gets YOU ACCESS TO LICENSED AGENTS? Twenty four seven which means that. Geico is always there for you. If only everyone was always there for you like your wife when you forget your keys at work and you get my texts. I am looking for the spare house key. Maybe I can get through. The window. Turns OUT THE ALARM WORKS. It works fast. You should probably call me back. Always there for you with savings and twenty four seven access to licensed agents. Espn radio is presented by Progressive Insurance Student. Tonight for E sixties Alex Smith Project. Eleven exclusive look inside Washington quarterback Alex Smith Recovery from a two thousand eighteen leg injury that nearly cost him his life. Smith opens up about battling flesh eating bacteria limb salvage measures and what it was like to finally throw a football again e sixties. Alex Smith Project. Eleven tonight seven thirty eastern on. Espn ALEX go to join us today at noon. Eastern Andre Dawson GONNA join us in. Just a second. Here's your sports interrupdate in a survey conducted by ESPN four ESPN. Excuse me these sudden disappearance of Sports. Due to the corona virus pandemic will race at least twelve billion dollars revenue. Nascar's out that all three of its racing series will resume starting with the race on May seventeenth at Darlington raceway. As part of an eleven day schedule that will include seven events at finally officials in a London Sweden. There shouldn't be a there. I'm not blaming anyone. That is not a fine officials at Lund Sweden and said they are dumping more than a ton of chicken poop on a Popular Park to deter revelers gathering to celebrate Walpurga night a Spring Festival that has roots in agent pagon tradition. You try to get their Mike. You did Pagan Gun. You got the anyway now that these satisfied crunch of Nature Valley. Crunchy bars can keep your family going. Which means bore outside Fund for you? Where with whole grain oats and real delicious. Honey it's really tasty to nature valley oats and honey crunchy bars for all the latest headlines and information tune into sports center on. Espn radio all throughout that. That didn't the mets. Have a player who pronounced it begun the mistake. You just made that Angel Pagon Center fielder. I believe Andre Dawson with us now on. Espn radio we've been telling you his story. He's the owner of a funeral home. Obviously if you've been reading about just the horrors you know you. You've read some bad stories about you know Bodies Piling up outside of hospitals and not being stored correctly and overwhelmed facilities and so we wanted to talk to somebody who knows the funeral. Home Business Andre Dawson with us on. Espn radio thank you as always Andre for joining us but especially during what must be just brutal awful time So I'm curious to start. How did you get into this business day? Actually this business sort of fell into my lap about twelve years ago I was a investor and a project prior to this one one establishment that my brother runs He's been in in the business now for thirty five years but I as an investor in the one that own now and I fell into my lap Is One of the reasons why you know with his background. And his knowledge and experience. I it to Continue to keep the business open I never had any inkling that you know this is what I would be doing now where I would be but you know you. You don't know you know what you call and there's GonNa be What God has in store for you and for me. It was simple. I couldn't envision it all along at first but you know once I put my foot through the front door. I had to figure out a way. How am I going to make this work? And I got the blessings of a couple of my uncles. Some local pastors in the community and it was you know. Full speed ahead. We've been in the business now. Twelve years pan. I think I kind of got my two feet underneath me. But it all boils down to having Very very efficient staff. That's what really makes things work for you and I look at it like you know what's a call and that's where I am at this particular point in time in my life and I'm just trying to make the best of it. What are the difficulties in the biggest challenges that have changed your business over the last few months? Well with the pandemic you know. Everything is Kinda like magnified From business operations standpoint and you gotta do things hottest feel a lot different from the norm Especially when it comes to the handling of bodies the way you conduct your services and so on and For me the good thing about my situation is I haven't been bombarded With a lot of Pandemic cases but I have taken the extra precaution to go out and treat every case from this standpoint and going forward as it is as if it is Kobe case. Because you just don't know you don't know where it is and the true dangers of it. Even if the body is deceased so We just take an extraordinary measures To procure the safety of the staff of Those who are mourning and We've we've really going that extra step When it comes to safety provisions and it's you know it's a different point in time now and It's just you know where we are and how we have to deal with things going forward under what is extraordinary measures again. Andre Dawson with us. He is the he is the director of the Paradise Memorial Funeral Home See what what are the extraordinary measures? Well you you got uh done a proper gear when you're doing removers and You know there is no clear cut understanding as to what actually happens With the disease itself wants to the body is deceased It's been said that the virus won't live but How long actually as long so You just gotTa take all the extra steps and measures To ensure safety and when I say the proper gear you of course are suited up your double double gloved has matsue. You're talking about Matt suits correct Kind of some similar to what you see with the People on the front line. The hospital workers We also wish shiels and We would take the gloves. We've got to take the proper measures to take the gloves off. You gotTA sanitize There's a lot of sanitation involved. Then that includes your Your Front Front of the Business operations as well as Where you do your in bombing and Dan. Measures of conducted the services themselves as we always Taking the initiative to social distant You gotTa keep that in mind. You gotta dawned masks as you went to whether a church service on Chapel Service and you gotta limit how many people It's going to be allowed so it's it's very very difficult from a family. That's more in depth perspective because you're always used to large gatherings and you just gotTa adhere to what the Ordinance is and make sure that the people on board before you conduct the services because that's that's critical and that's very important. Andrei also very important. Eighty six celtics ninety seven bulls who wins something. Seven Booze South South Seas. Hey who all day and I remember now I grew up Watching join And that team and exciting run that they put on Celtics They were captivating. But you know what my answer is going to be. It's going to be the bulls. Yeah I know what you're doing. Thank you for being on with us. We appreciate it Andre. Hey thanks guys talking to you okay. First of all the group is making fun of me. We will get to that in just a second because there was some funny things happening behind the scenes here but also so far to God. Since you started asking that question we are totally undefeated. The white guys say the Celtics and the black guy say the bulls like. That's that we have got the most scientific racial bowl I ever seen. Where every white person chooses Larry Bird and McHale. It's amazing what an amazing societal though we're apart these days was sharing more so at Geico. We'd like to say thanks. Thanks for sharing. Your savage dance moves. Thanks for sharing your. Diy Haircut fails thanks for sharing your inner lip star. Now it's our turn to share with the GEICO give back a fifteen percent credit on car and motorcycle policies for current and new customers. Because we're committed for the long haul the fifteen percent credit last year full policy term visit GEICO DOT com slash. Give back for more Info and eligibility if you missed any of our interviews. Check him out on demand in the Dan. Lebatardshow podcast brought to you by capital one. Why SETTLE FOR AVERAGE CAPITAL ONE? You could open a savings account with the rate five times. The national average welcome the banking reimagined capital one. Once in your Wallet Capital One and a member. Fdic THE LAST DAD's Tan Part Docu series chronicling the untold story of the Chicago Bulls Dynasty is now on. Espn at if that's not enough and it's not a new episode of detail on. Espn plus premiers this Sunday in this episode Mark Jackson Breaks Down Michael Final game seven performance of his career. It's Chicago's eighty-three comeback. Win Against the Indiana Pacers in the Eastern Conference finals sign up now at ESPN PLUS DOT com. I'm glad you mentioned that STU gods because it doesn't feel like this documentary is getting enough promotion or attention so. I'm glad that you can give it a little publicity there. I am being met what by what can only be called. Open hostility for that. Andre Dawson interview. My you explain to the audience. What was happening during the Andre Dawson interview behind the scenes? You saw all the faces here except for Chris which ended up out of the screen somehow in shame and embarrassment. Before you get to it though Mike. Just put it on the poll. Please gear mom. Are you surprised at all that Chris? Cody has cream cheese in his. Microphone at Lebatardshow. Please put it on twitter. He was complaining about that during the Break Mike. Why was there so much hostility from the audience? Death is very uncomfortable. Subject matter death. Delivered with that. Low Energy on radio also may lose some of our listeners me. I'm not Haas stall in times like these I'm always yearning for the light human interest stories and you really delivered. What an escape. What a pleasure. What a delight would a quick? Pick me up. That was is Is Energy really invigorated by Friday? I'm ready to attack this weekend. But that was amazing. All right got to help me out here to help me out in this time that we don't know what time it is. We don't know what year it is. We do not know what day it is. I have actually which by the way rings. True for Andre Dawson. Who claimed he grew up watching Michael Jordan and older than Michael Jordan? Right a lead. The hawks man just look. This woman was doomed from the get. Go conceptually speaking. Hey Andre Dawson is running a funeral home and business is a boom in during a pandemic what I said. I didn't buy in from the audience and it's just. I don't know if I was ready to meet you there and the second interview started. I was certainly not ready to meet you there. But hey thanks for the hack. It's the question that I was trying to ask you. And Andre Dawson is responsible for one of the great sports stories of my journalistic lifetime. The fact that he was at the center of a collusion like the baseball colluded against Andre Dawson when he was great and he signed a black give a blank check over the cubs and won. Mvp with a blank check. Because WHAT BILLY. What Tim about any of that. Because we've talked to him about that in the past you guys. That's how you guys discovered. He had low energy when he told that story with low energy but at least the topic would have been more uplifting on a Friday headed into the weekend. Well this is the thing that I wanted to ask. You then helped me with this because as we've lost track of time we don't know what day it is. The weekend bleeds into weekdays. It's all very confusing. Mike Ryan yesterday was saying it's not twenty twenty doesn't believe it's twenty twenty for a variety of reasons mostly because in the dark ages. He believes they miscounted days. But What I wanted to ask you is. I've come around on the idea of when the criticism is hey. That was not a Friday interview. That was a Tuesday interview or Monday interview. I don't want that the headed into my weekend but my question is when time constraints don't matter when time doesn't matter when you don't know what time it is. What difference does it make whether it's a Friday interviewer Monday interview? As long as it's I understand there aren't really weekends but as long as the Georgia docu series is going on. I still headed into a week and and so I could still that day. The timing on that was awful. I'm sorry do it three weeks from now when there's Jordan Docu series. I mean do a woman of it. I want her to FRY. Yeah you gave me a name in down with this. Wow Okay I lost everyone on the zoom. They're all nodding vigorously there. Chris cody wants to get into the discussion as well. What you have here Chris you WANNA take a victory lap about this one. Well it was definitely right about this one. But Greg Cody has been texting me. Because he plans on interviewing Andre Dawson for his podcast so he was listening in just to get some notebooks and I texted him. You still want to interview him after. That can be honest with you. Dan Bad questions. I'll ask better ones. I totally agree with him. Totally agree with it.
Ep 100: The Three Beasts of the Apocalypse with Jarrett Hill
"Hey all this is culture soup where Texas culture and business collide. It's a podcast at spoons up everything hot from social media. I'm your host El, Michelle. Smith and each episode. We bring you some of the most notable and not yet notable thought leaders in Tech Business and culture. The year was twenty. Twenty may twenty fifth to be exact. Two separate incidences happened on the same day. That put us where we are now. I A woman named Amy Cooper walking through the park with her dog in Central Park unleashed. Confronted by an African American man who asked her to Lee sure dog. Instead of shing her dog, she decided to call the police. On Christian Cooper. And tell them that he was threatening her. Christian! Recorded the incident. and. We learned a lot about Amy Cooper that day. My understanding is that now. We know way more about Ms Cooper than we did before. A high ranking officer at a corporation a VP. And this is how she wheeled her white privilege. We also learned about a man named George Floyd. In Minneapolis. One incident in New York another in Minneapolis. This is where we saw an officer holding down a man George Floyd. While kneeling on his net. And three other officers. watched. In in some angles video participated in holding him down. Since then. Our planet has come unglued. Say Planet because. Not just in the United States of America have you seen protests in every major city, some suburbs, even some small towns. We've seen images on tick tock on twitter on facebook. Any of the social networks of huge protests in France in New Zealand in Spain. You name it. It's happening. People have made it to the brink. And it's. Arguable that corona virus. Spur things on. Everyone was already frustrated locked up in their homes. And now this happens. Today I talked to my dear friend. Jared Hill who is a political and pop culture, Pundit and reporter. He also has a podcast on his own. But jared and I talk about. This triangulation! Of things that have happened. All at the same time. In addition to the pandemic, in addition to the culmination of racial injustice that's been going on since sixteen ninety one. We have a catastrophic failure in leadership. And that has also unfolded before. The world's I. Without further ado I introduced to you again. My friend Jared Hill political and pop culture, reporter and Pundit and the creator of Fanti podcast. I'm about. The apocalypse so considering. So. Now so. Yeah so. Bizarre Shell, I'm ready I'm ready. Ready. Punch in the mouth. They might get my ass so. They're gonNA, get you. Defend you! Struggling to get through the day at this point, just trying to get through them so yeah. Hey, everybody I'm so excited to have my friend. All the way from the West Coast in Los, Angeles. Jarrett Hill pop culture and politics reporter and he is also podcast out. What's the name of it again? FANTI F. A. N. TI every, Thursday. And we talk about the intersections of the things that you love. Really challenged with loving so fanti upper mantle standard anti congrats on. Doing. We launched the show in February and It's been going very well. Apple has been has treated us very nicely in rankings and featuring this show, and it's been growing really really well and we get. A lot of really good feedback, so it's it's treating US timely. Jarrett before we get going 'cause there's no way to avoid the I would call it an elephant, but it's probably bigger than an elephant, maybe three elephants in the room. LET'S HAVE A. Moment where you say Oh, I know what you're talking about. I never bring it up. I never talked about it either. I, let other people. Here, yeah, I don't write about it I. Don't talk about it. Aiming at the apocalypse because it's like one thing after the other. It would be okay. I watched the. Social Media as see what people are talking about. I have to tell you. Because! Okay. Right now. Listen To dance about and if you're dancing on, Tiktok better be a black person talking about trying to. Right like okay, but we really have accounts from protesters on the ground. We have accounts from troops military members that are putting their two cents since. Police officers I'm really appreciating this extra outlet other than twitter and facebook and instagram as this new medium. That's out there. That actually uses the visual to tell the story so all that to be said. Three thinks and I say that we're in a smoldering crisis. Three different proportions until the zombies come, that will be number four but number one. Cove and nineteen can't get away from it. Were bodies on bodies bodies, one hundred thousand plus I. Think the last time I saw one hundred and three thousand I haven't seen the latest number and now that we're having protests. Smoldering crisis number two. Culminating with George Floyd's death and murder. We have math an up evil. Unrest because people are just fed up and then to add insult to injury. Scientists are saying this maybe super spreading events. So there may be more yeah for sure well. I think what's crazy about this is is the Intersex all of these things right about midnight? Talk about protest. Talk About Donald Trump. All of those things like none of those things are independent of one another I think Kobe. Nineteen was one of a one of the major times. Org seen a story. That touches everything right. Even if we. Just look at if we're talking about climate change. Climate change is another one of those stories that touches everything right there. Some of those stories that literally touch every sector of our lives and Calvin nineteen with one of those where we saw you know people around the country quarantined in their homes in a way that we've we've never seen before right, and then we add on the layer of George Floyd Floyd happens in the ecosystem of Amy Cooper and Right and Within that little bubble of time that happened and so when we think about covert nineteen, and then the amount armory, the amy cooper, the George Floyd and an like, and those are only the two people running. Their list of black transplant center in there as well. There's a lot of things happening. We can't remove them from one. Another right I think part of what is energizing to people is the fact that people have been locked in their homes for three months. especially I'm a person who's single lives. In his in quarantine by myself and other people who are locked in the house with their families, or whatever it is, but then we add to that, and you're going out into the world, and you're seeing other people, and it's the first time you've been in a room with or in space with more than one to five ten people, but hundreds of people who are here in solidarity who are also passionate upset about this thing, but also as I keep saying in an interview is like it's. It's not just about anger. It's about the teague is tired of seeing these stories, but I think it's also very energizing to be amongst people for the first time in months that are all there in solidarity, upset about tired about frustrated about the same thing that's got to be really really energizing the people that are out there protesting and borough coming out in this moment, and so I think all of these things kind of touched one another, and then add the layer of Donald trump into that. Yeah? Crisis Number three. Exactly. We have. Go ahead. Yeah, at Donald Trump, where you see a lack of leadership that we witnessed things around Hobart nineteen, a lack of leadership that we've been seeing when we're thinking about climate change about all the myriad things donald trump is is insufficient or or incompetent on you. Add Donald Trump to that and you see where he is not doing anything to make protests banner, right? Rise to the occasion or speak to the moment, but really is actually adding fuel to the fire, and I continually say I can't pretend to know what's what's in his heart but i. can tell you about the impact of what he's doing and what he's saying and what he's not doing, he's not. There are so many moments in his administration. But this last moment that we saw just a couple of days ago. was. A lot of people agree even Republicans. Over the free and top. Literally. PRONOUNCE WARN THE PEOPLE? And, then he holds a holy book. That we really are kind of. We don't know that threats open at all. There's no evidence to support the idea that. The. Evidence to the. misquotes humans pronounced whatever yeah. To some of my friends had that been the Koran and had that been the Torah. Then pills the Muslims which emmy? We're worried about people burning stuff down. Yeah. I when we see Donald Trump in that moment standing out there, holding up the Bible I think to myself like it's interesting to me because Jesus would have been one of the people being teargassed, not the. One of the Bible Right. In front of a Turkey the Bible I saw this post on facebook today and I thought it was really really interesting. It says it's a manager price. It reads If you're a Christian and can't hear Hashtag black lives, matter without feeling the need to respond with a criticism that all lives matter than crack. Open Your Bible and hit up Luke Fifteen. Handy, let me summarize. He says there are one hundred sheep, but one goes missing. Jesus leaves the ninety nine and goes after the one. I'm say, but what about us don't we matter? Jesus says, of course they still will, he says, of course they still matter, but they're not. The ones endanger the one is. Black lives matter. It's a great demonstration of how in these moments will we are trying to have a conversation about one thing. There's always A. Message to be about something else right and we're past the time where people saying all lives matter is okay, right? We're not experts at anymore. You know what you're doing if you're doing that. The president coming out in teargassing people who are simply asking for black people's lives to be treated like everyone else's and your responses. We will bring the military out to shut you up if you don't stop. What is the message. Yet yeah, and then to find out that you know The media did press to find out why why did he do this? Why now and it comes back from the White House that he was concerned that people were upset or saw him some kind of way because he was in the bunker. Yeah, I mean. How many times can we have a conversation about Donald Trump's fragile ego, and the ways that that has impact on people literally Donald. Trump's fragile fragile ego resulted in. People being teargassed A-. And their attention exactly exactly their myriad ways. Throughout the last three and a half years that we've seen his fragile ego, have a negative impact on us and with people losing their jobs, if people losing their lives, people losing. What the United States losing its standing in the world with losing relationships with our with our allies, like we could go on and on and on right. You mentioned that I think is really talk about. That is the collective knowledge. That people have now. The whole idea around black matter. All lives matter I've been. Impressed and some ways to see allies stepping up and explaining it in whatever analogy. The Burning House. Pose to the other house the we're sitting at the table bill. But everybody else food. I even heard harm. Land Lintz from Pilsen Church. That talked about the sermon on the Mount and people actually saying Jesus blessed are the poor, but what about everybody else right eight exactly? Where they can literally explain it. That's a milestone, but it's got to the point where especially on picked up where I see people echoing the sentiments at wonder if it is now being done because it's kind of the vote thing to do. They're doing it for life and Shears, or they're throwing up the black tile on instagram because it's kind of a thing to do, but I think to your point. Even the people that say they don't agree with. Get the argument is they know what they're doing, right? There's a video from one of our favorite why people in Creation Jane Elliott? Who does a lot of anti-racism work? And she. I mean it's an old video. When you watch it, you can tell that it comes from back in the day, and she's standing on stage in front of the full of white people and she asks them. Please stand up if he would to be treated the way that black people are treated in this country every single day. No one stands, and she says I don't think you understood the saying. Because stanbic please stand up if you would like to endure the same kinds of repression, the same issues, the same treatment that Mike people endure in this country wants to know that she said thank you. Can just that. You understand that there is something different. Why would you be okay with it for someone else? If you're not okay with the for yourself and I think it's a really really clear easy depiction, like at the very least why people know that something is different regardless of what they say, and on our show this week we have on One of my very favorite people that does this work? Her name is joined a group. She's a sociologist and professor. joy to groups D E G argue why for anyone that wants to. And she is. She talks on our show 'cause we asked her. Does this moment feel different? Because there's always concern? Like how many times are we GONNA do this. How many times we have these conversations before being changes and she said it does feel a little bit different, because this is a moment where white folks. Don't want to be one of those people. And we've seen that with trumping we. We've seen that with trump support where white people like I mean I'm a white woman, but I'm not that, White, one. Three percent. I'm Deborah. Right Right Karen. Count. Exactly right. And so Dr Grew had talked about on her show they did. An episode called candidates to go to jail. Right because like we. We know that every junkies Amy Cooper. Of Karen Right that Karen it's problem is oftentimes liberal. You didn't for Donald Trump. Who knows the power of what you're doing? Because the thing that is most interesting to me about the Cooper? In the park. Is that amy? Cooper inflex her voice when she says she's going to tell the police an African American man. She's doing. All exactly and so one of like an. An odd coincidence and I don't believe in coincidence that happened right at the same time right right just within hours of George Floyd Amy Cooper wanted Christian Cooper to be George Floyd because we know that throughout history, white women have always had the voice to police and to and the community to be able to take down black men. And so white people in this moment for I won't say the first time, but in the. In a unique way. Don't want to be those those. And there's some there's some merit. To Shane okay, it may not change your heart right away, but it definitely makes you not WanNa. Be Associated. Yeah, so shame rule I like that gives us somewhere, but I'm like what you said. We kind of talked about this last week was even Green Wilson, Soka mom the Caribbean parenting expert about the knowledge. That Amy Cooper used as the very power that she wheeled it and how often we see this in the workplace absolutely like. Triggered now that you just? I have worked with so many. Amy Coopers in my life and ORLEA Michele's As we've seen happening on twitter with Leeann Michelle from Glee when there's some some black women who've come out saying like you made my life hell at work, and you may be interested in leaving leaving this industry, not just this job, but this industry on with the ways that you treated me, but here you are talking about black lives matter in an all of this I have worked with so many amy cooper lamp show, and like it has been traumatic to me in in like Im- the most recent one of those situations. I left the job because I didn't want to deal with it anymore. And I didn't have it within the anymore to continue to let things happen in the way that they were in a way that I knew would not change there, and I looked at I, wasn't gonNA sacrifice myself for the sake of making, said person better right I. I didn't want my name attached to that person and all. But white women know what they're doing an. Amy Cooper Kim deny it or not like the just the little inflection in her voice when she says an African American man right. Exactly and then when she gets on the phone, she is screaming for her life by the third time she's. As if he is attacking her. On our show, we talked about like the way that we know women know what they're doing is because imagine he had not been recording that. Imagine the police had shown up, and she had continued to approach him, and she is the one that is coming closer to him right. But the police show up and you hear her on the nine one one call screaming and you see this big talk, very handsome, black man, standing there right, and who is the person that is going to be the one that is? That's going to be in trouble with the police, right? Now it's going to be in danger when she is the one that is clearly lying on video. Well listen. I've seen white. Women use their privilege for the good in these protests. So there's a video of young black men, and he's with this young white girl, and the police are coming their way this a protest at one in one of the cities, and he immediately does what protesters are trained to do. Put Your hands up following your knees, and just be still and she automatically because she's trained. Do this got in front. Of her blackmail friend between him and the police and They, they don't. They aren't as aggressive when that happens. On Top, I saw woman actually explain it. She's like this is the way you need to address. If you go protests, don't wear the black jacket in the black. And all this she said this is the time to wear your pearls N- isn't the time to dress like you're going in for job interview. Because the person who's not GonNa get hurt in this situation, is you? Stand in front of your black friend and I. See! They know yeah, this is this is what we talk about with putting your body on the line. Right when you see. moments of these and I'm talking specifically to white women White Minnesota as well, but like when you see these kinds of moments happening, that is the way that you need to use them privilege because you're privileged is is always going to supersede whatever kind of privilege that the black man or woman has in that moment to be able to to just be able to keep their lives right. We've already seen the story of black men that was killed in these protests. And I can't call his name at this moment, but like wheat. We've already seen those stories right. Where black people are being treated differently, but we've also seen the stories where there are coordinated attacks in these protests against property against vehicles against people. That are not the the protesters that talking about George, floyd or anti blackness or went supremacy. These are people who are coming out to take advantage of these kinds of moments and so It's also important to recognize that. You know. A wrote an article just moments before we got on it together and posted an old Lincoln in the name of it is what will. Excuse me, what will you actually do? Impact real change in the workplace for black employees and set it up by saying. Racism is like. A word that no one will say in the corporate finance is like we don't say that. So first of all, it's time to change it because we've got to. Because as much as we all understand that black employees bring the trauma to them to work after seen something like a joke George. Floyd or Philander Casteel, whoever it might be, and they WANNA. Call him black on Monday. Let's recognize that there's another set of people that bring. This stuff so work to. And the fact that you have racist in your halls. We're going to do about it. Destroying careers yeah, I think we one of the ways that we talk about this from a corporate perspective, is we these companies that are coming out and having statements and black lives, matter and olive, at which is interesting to see like when you know five six seven eight years ago, black lives matter was a phrase that was very controversial, but Exactly, I saw a statement came out from a publication that I write with on occasion as a freelancer which being a freelancer there, not a staff writer is. Based on a major part of that conversation. But like I also know that the publication doesn't have any black staff, writers or managers or directors or editors or executives in like. Will we see these companies or they did not? I should say I believe a might have one other staff of many. But will we see these kinds of companies coming out and talking about how important black lives are or their commitment to diversity, or or also made me using the word inclusion there because we know that those things are different and I know you know that as well as anyone. We also have the town's companies and say like if you are going to come out and talk about how important diversity and inclusion are we? We need you to put your money where you are. Right, we need to understand. Why don't you have more black employees? Why don't you have more black people in leadership? Why don't you have more of a target audience? That is black? Why don't you care about about what voices? Why don't you care about black people that are consuming your product or that? Are that are making you? Billions of dollars like that is another part of the conversation that we need to be having with publications with with retailers with manufacturers with all these different companies right like. But it's frustrating that you don't get it why. Did people make the link between Oh. Gee Whiz. These employees experience this bad thing on television or on the news feed, and let's go address that. Aren't linking is the four hundred years. Of Oppression. That we bring to work every day and how it is linked. To held their corporation is a part of that systemic racism. Effort structure. Where Whiteness is centered, white maleness is centered. Absolutely so this is why we don't really have a pipeline for leadership outside. Women. And we'll. Talk about the four hundred year history, right? We can also bring back very very recent. The NFL and their statement the NFL. The NFL like if you have removed the logo and just use the language, you'd be like my statement right? However you put the NFL logo there and you realize like there is no way. Make the statement without in what you've been doing for the last four years. And the way that you guys have sis have systematically eliminated him from the system where that you have systematically not allowed him back into it and the way that you guys have have signed. Players have had very anti-black stances right? Don't have very many owners at all. Owners governors as they use them now because we're owners is also very like. But but when we look at the NFL and the way that the NFL seventy percent black, we look at players. That is wild. There's. Organization a lot of. This goes back to my master's thesis back in Nineteen Ninety three, when I talked about professional sports and even college sports. As one of the biggest plantations out there -solutely. Paid people absolutely because slavery was not about money. Lately was about power. Yes, right, and so when we look at these players like I don't care how many millions of dollars you're paying them like. You are still there owner. Exactly right and like it's not just about the fact that you pay them all this money. It's about the way that you still run what they can do where they can be. Who they what they can say and what they cannot do. That is really why there's this link to slavery, and that's professional ball right like. To get me started on college, I'll wait there. Socialize from bitty baseball teams. Good Ball teams! It's a whole culture. Yeah, absolutely, that's a whole. Other culture soup show looks than. Your. I gotta read you this part because you. You setting nailed it. This is part of this article. Think of how many more teeth these public statements of solidarity would have, if your employees actually could attest to a wonderful employee experience without question or overlooking what happened in the meeting just last week when someone took credit for the? Like that statement from the NFL really gone a lot further, just said. We acknowledge that we got this wrong with Colin. Kaepernick and we're going to try and fix it, and then if black players and black governors, owners and black like leaders have been like you know what I do. Know that they've been working on. This would come across a whole lot difference. It we're talking about at and T. or variety, magazine, or whole foods, or Amazon, or like any company right if the black employees can come back and say actually I, do know this to be true because x happened. I was sitting in a meeting where I really saw the numbers on how we've been changing ex I did this piece for a variety. Talked about the diversity of the ways that networks and streaming services were addressing. Diversity and inclusion and I spoke with the heads of showtime PC AMC networks up to lead, and I had done three of my four interviews. End was going into my fourth one and all three of the prior interviews they had talked about how they wanted their They were really focused on diversity inclusion important to them and you know we wanted to. Part of the fabric of our company wanted to be our antic all the. And then I asked them well. How are you measuring it? and. The answer was always well. You Know I. Mean we're working? We want to be an. And, it's like Oh, but if you said you wanted to increase your market share by twenty five percent over the next five years. You'd have a number for that. If you had said that you wanted to increase your viewership, but over the next two years you have a number attached to that, but when I ask you how you're going, increase your diversity and inclusion or how you're going to be better about it, your answer is. What it, so then I said to them in the fourth interview that happened I, said really someone that works in diversity and inclusion. What I hear you saying is you don't have a plan. It's just something that you WanNa talk about land exactly and for people who are listening to this that work in the corporate world right if you are going to say that you have a diversity, inclusion, plan and goal, I'm to know what those with those are on each higher measuring it. I need to know what your timeline is looking like. Because any other goal that these companies have they have what we need to achieve this by November or we need to see this by two thousand twenty five. Movement on X. Char, but like if you don't have any plans or any markers or any measures of success. You! Don't have no plan. I was very fortunate to work at a company that got it and they were working on it not to say because the place was so big that they weren't jackasses. We're level. You know in leadership still being Jack Asses still there, but they knew how to measure. They knew how to. You know all of these things and still get number one on diversity, Inc and all of that good stuff however. Do you know that not a one? In the last thirty years when what John Johnson introduced that. There was actually a market out there to advertise. This is like the birth of diversity. Even any idea you needed to speak to the diverse markets it starting with the black market, right, black market African American it sounds like something else. But in thirty years, not a one of these corporations has solved for DNR. Because here's the thing deny is a problem. Right is, it's something we're trying to fix. We WanNA be more diverse. You WanNa be more inclusive. Hasn't been fixed. How do we fix it? And Will you put enough money behind it to sustain something? That actually addresses it in a radically it again. Putting your money where you say your heart is. I don't. I don't really care about what what your mouth same anywhere. Putting your money where your mouth is really move me, but if you said this is where your heart is i. This'll be controversial for some like I'm sorry, but I don't trust any company that has a white person leagues deleting their diversity and inclusion period. And like I worked with brands that have that have a you know? Extended events wrote Britain with and all of these different things have people that are leaving their leading their diversity and inclusion, but it always is an alarm bell to me. Based on the white person, and oftentimes a white man at that right, leading diversity and inclusion. To me that immediately says so. You guys don't get what we're supposed to be doing, right? But like to me when we can't see measures of success over the course of time A, we can't see an investment with the money. We can't see any kind of real changes. Is it shows the the? Implicit message or the the fringe message if you will to black folks is, we don't care about this. Talk About Even more metal with you. Even when these jobs. Okay ready even when these jobs go to African Americans. Especially they over index with African American females. Where's the succession plan? Have you ever seen any of these roles? Become the COO become the CMO. The head of HR. Have you ever seen it or or the CEO? CFO. COO can easily move into the CEO position. Right. First of all they're oftentimes is not a chief diversity officer at any of these. Of stuff, some of them have it great, but the certainly income the CEO. -lutely not guess what it's like. I said it's like organic fruit. You'd better run your course pretty quickly. Because after a while you stay there and you realize the funds not there and that really getting the support to really do what really needs to be done. Is Those beautiful organic strawberries that you gift from the grocery store you better eat them. Quick and move on to your next career. Move before you get. Pigeon holed and and can't get to the next day. That's heavy. That's ever yeah I, mean you? We see like deny people that go from the agency, the agency or or multi agency the multicultural, agency. M. That's not necessarily a bad thing right but like. Work exactly exactly and people with experience should be doing that work, but also like you. You see that people can't. Get work doing anything other than multiculture. You're right because like marketing a multicultural audience is not like marketing to a regular audience. Unlike, regular, being the I'm sorry, what? Already. To as The mass market is multicultural, hello right. Again on Fanti this week when we're talking to Dr Joy to grow, she was like we have to stop using the language of minorities, because like my are not the minority, white people globally are the minority right. Our, but they're not in numbers well, and here's the data. One and two babies born with a baby of color in two thousand twelve. Wow, you call them minority. Wow the most multicultural adult generation is Malini auto yeah. Sweet door, they have houses and families and kids. Get intersection -ality. which a whole other episode! At this point right now flock, but I want to touch on it I want to. How can moving the needle for? BLACK AMERICANS BENEFIT? All the other folks that check other boxes. We check them all, don't we? You're absolutely well. I mean kind of similar leaves when we see I like to always drawn analogy to something similar so like we've. We've seen data that shows like when you educate a girl. You improve a family right like you don't just make her better. You make the people around her better, and then they all end up being better long-term, and similarly like when we see a diversity and inclusion. If I'm just thinking about media, we already know that like when you have a show. That is more diverse that it tends to write better people are more interested in it right like. Scale absolutely, and we saw a one hundred percent that right and we saw that two years ago with block pancer black cancer came out, and like there's always been this narrative again within within media specifically film. That black sounds don't travel across the pond gray. Black Panther definitely discredited that one right and we've also seen everywhere else. Listened the pond sky. But like then we also look at it from the perspective of crazy rich agents. Crazy which Asians and fresh off the boat were really able to change the narrative around. Programming with Asian folks, and because within a year or two, we saw the farewell, which was an Oscar contender and we saw parasite, which was an Oscar winner for best. And so when we can see more more culture in the work that we're doing number one rates better itself, more and people are more interested in it, but to like. You're able to bring more people to the table and. altruistic place, which never matters in business, but like from the altruistic plays like you're able to have more people be able to see themselves because you know. I'm tired of trying to see myself and Ryan Reynolds I'm tired of trying to see myself in Jennifer Aniston I'm GonNa see myself an insert white person here like I. WanNa see myself in someone that looks a lot more like me or had more of an experience like me. That can relate to me because we know that specificity in in media when we're when we have one retelling stories, and that story is uniquely black. Has Black tones to it and black background with all of these different things like it tends to connect more with audiences, and so we just want to see if we want to see success at the bottom line like we've got see successful in our measures diversity inclusion. Jarrett is always a pleasure of. We rebel. A lot of meat on that bone. There's a lot of meat on the bone. No, we got a bite out of it. We're did he did tell everybody find on social media. Probably everywhere at Gerry. Hill jerk with to RMC teams and you can find me every Thursday we have episodes of Fanti. Anti wherever you get your podcasts and we have. Our show focuses on. The things you love, but how challenges we're. Talking about celebrities, talking about issues and times we're talking about how those things are sexist. Absolutely excellent, thank you so much for your today. Back in time, absolutely big so much for having absolutely take care. What a wonderful conversation, we have cheering, kill political pop, culture, reporter and creator of Fanti podcast. Take a listen now. I want to send a special message to our white allies and guess what thank you for all of new who've reached out to me and to your black colleagues. To check on show a little empathy very good, and then the rest of you could have been posting standing up and saying something. This is important and I. Keep getting the one question. What can I do to support you? I need you each and every one of you to reach over to the family members to the friends to the ones that just don't understand you know what what thing that I want to point out that it is not important. The most important thing is not to ram the phrase. Black lives matter down anyone's throat. What's most important is that you educate them on the history of systematic racism that dates all the way back to sixteen ninety one when my ancestors arrived in the United States of America. What's most important that you communicate the human rights and the basics? Of the rights of people to live, according to what our constitution says. And also to live. In the pursuit of happiness as free people like everyone else, the message of equality is the one that I want you to push more than anyone and I believe that people seem to understand a little bit better when you say. All lives will matter when you stand up for your black brothers and sisters. Also for those of you out there posting, make sure that you're posting, but you're also living it. Also if you're protesting, is not protests PALOOZA. This is serious. So, I hope that you approaching all of these things with the heft and the importance that is really really merited, and also this movement isn't just about George. Floyd. George Floyd's life was tragically taken away from him. So have so many others. We. Know some of their names, but we don't know all of their names and I can tell you stories about things that have happened in my family with my family and friends. This is not new to us, but we are true to it and fit Whoopi to. Find US online at the culture season podcast on instagram and twitter at the culture suit and on facebook at the culture podcast until next week. The coaches you park as the reduction of notifies communication. The culture soup podcast is a registered trademark of no silos. Communications L L C.
"Stupidity has been presented by Ziprecruiter Ziprecruiter. The smartest way to hire welcome to journey inside the soul of one of sports media's brightest minds profoundly nuanced Odyssey called stupidity hosted by the incomparable Stugatz. A man I consider a personal hero an icon of the industry. I WANNA make no bones about it. There is no Mike Greenberg today without these sensational stugatz providing the inspiration to chase my dream and challenge myself to be just half as brilliant as he is. Allow me Mike Greenberg man. Who would probably today doing traffic in Sioux falls without stugatz influence to welcome you to a truly transcendent sonic experienced. This is stupidity. Welcome into another episode of Stupidity. The biggest podcasts in the world. Thanks to you about that. We subscribe rate. Review unsubscribe research. Ri- rerate Re Review Second episode of the week vote. I promised I delivered that. Rarely do I promise and deliver it. I mean you're just taking a minor victory lap here you've promised five episodes this week and everyone's getting a second one so bonus content bonus content. I'm here for hopefully the audience is here for it. Let's do it. I episode sixty by the way that I promise you. Five of giving you too baby steps. Pablo story enjoy today. I stand to grip joy by Pablo Tori just a second Very Smart Guy. We had on the show earlier this week to talk about serious about this pandemic and agents are being treated. That's not what we do here on the red definitely. Not Okay I add so about the good dabble serious. The thing is in called stupidity. You know what I'm saying. I know exactly you're saying so what has made you laugh with Pablo social media. Because I'm good notes to me and I hate when people do this. I really do. Pablo tweeted out a text conversation that he and I were trying to have. But because of what's going on with this pandemic and everyday I lost my phone. I didn't see that he was trying to get a hold of me. What has made you laugh. And then he asked me to record a couple of verses of a song that's early the two words which outrage me did tagged in the tweet when he tweeted it out. What has made you laugh about this entire thing. So if people didn't know that you were having fun issues and I knew that you were having fun issues the text conversation that Pablo and you had is just pure comedy. Because it's him badgering. You will badgering rather wrong word. But it's him asking you politely just to record you singing this song so he can put this mash up together. He has this great idea to like let people have fun during this whole home isolation and he just is asking you very nicely. Do I just need you to sing. Like a few lines from the song and I'll put it together. You don't respond then. He's like hey. Dan's already done at king already done. It means that. And he's like listening all these people that have helped out already and he's just pleading with you just like say yes and agree to do it and still nothing the next day just like put stew in all caps and then finally you respond. And you're like wait a minute. Who is this? I'm having fun issues? What do you want me to do perfect? It wasn't even the next day it was that night. Oh my God yeah because we're crazed around here. No one wants to get germs. That I took some of those clorox wipes stanbic and I could because I've cleaned my phone every five seconds and I left my phone bay. The clorox like twenty five minutes and the tire thing. Just Friday melted lives up talking like disintegrate disappear over the paper towel. Yeah I'm just I'm still having. I'm trying to pull up this actual posts that Pablo had of the text exchange. Oh Great Yeah I have it right here. I'm asking a dozen people to do parody of of that where the song as in the end by Lake Din or linked in Lincoln Park. Get BORED ZIPRECRUITER PLOTTED E cigarettes Gretchen. Are you in for -burse? I did not respond to all capitalized. I need your body. All the words of the song had a sing that. He's at the video. January Gordon Birtles selfie video of yourself dramatically saying the words all I know Allah Lincoln Park otherwise known as Lake. Dead in this clip. Dan Reality Nina. Poppy several all in the video. What you'd be apartment my response having major phone issues per sorters. Who is this history spots? Jesus Christ he wrote amazing. It's so perfect. It's so you like people would assume that that's how you'd respond to anyone in our good friends and asking you for a favor so of course you were trying to get out of it. That's how it appears. Now what happened was he wanted me to be part of it and then so ultimately it looked like Santa. Understand what you're saying. It looked like I was trying to avoid Pablo the entire day which was nabbed by phone was was bathing clorox and it melted disintegrated. I it looks that way and what was I was serious with. Pablo because of bursts became warts. Yes you're going to do. It hadn't seen the whole song and the entire video is a minute twenty one or something in. This is the only portion where you come in back. One point nine seconds out of you nail that one point nine seconds high impact one point nine seconds at safer by the way. That's about what happened. Run by the way. Can we rewind a bit because I missed the part where you apparently explain that your phone being destroyed or lost through whatever was not a hoax? That you perpetrated on me specifically. I've done it to others. I'll tell you right now it would do any. I swear so. What happened was bobble. Because we're all going through the you know the pandemic in the Cobra virus in Noble Watch. Germs and. I'm like that was bad. Says you get that things? Are you confident? Flammable happened alerted me to have an email. Just keep in the pocket gave so Pablo. I was doing. Because we're all freaking out here is. I'm cleaning my phone so often. All I had was clorox wipes and so I put four of them around my phone. Just let me in there. And then whatever away. The voted disintegrated. I actually believe that how important that I was going to immediately doubt but that actually is the most Yugoslavian excuse to the point where I actually believe that it's that it's real. Yes I want you. Unbeknownst to me you tweeted out are tired text exchange. I didn't realize that it's all just showed it to me back story on how this all came together for a stop in your part so. I was trying to get you for a bigger part. But you didn't respond for seven hours because you apparently were Bathing your phone and Bleach. But the the part that you got and this speech to the very different relationships that I have with you and our friend Bomani Jones I had and this is I think a compliment. It's not offend you. The part that you had in Stanford you play that one more time for the People Ola. No so that part. I'd actually asked them money to perform because I was like bose only GonNa WanNa do this for about one point. Nine seconds full monty was actually down to do it for zero point zero seconds and so I ended up having this big important whole. That's top of the song man. That's like that's clean up. I believe you're batting cleanup in the order of the luminaries that I that I asked to do this. And so who turn to when when bull perhaps predictably and understandably bows out I go I go to you and you throw just one hundred and five miles an hour out of the bullpen. So really compliment to you. Know that was very Ghazi. Akaba right there. Where he he made my poor. He gave me probably twenty less words than he originally wanted me today but somehow spotted away with those three words were more important than the original twenty. You saw what he did there. He's lying to you right you know. You're betting clean up on the no one I mean and what I love how he lied to by. I also do appreciate by the way that we have a relationship that is unique. Insofar as like normally I would you know. Call the person it'd be like. Hey I'm going to post video of me scrolling through our text exchange on my phone and I got will get where I'm coming from here to Kinda reminds me out. It's when Hulk Hogan was on the air with us like he wanted me to play. A bigger part of my phone was broken. The ED timing terrible always GONNA BE THERE. When you're aged calls kitchen chance at your my agent but hogue adults story that he. George Foreman had the same agent and when the former grim was coming out he originally wanted to happy call. Hokey wasn't home because George was formed. Got The ground and blunder. I got the good one point. Nine second blender. Another secret was like okay. You're ready for this. Not your standard. You love this when you when we finally established when I established a phone connection and we were on the same page of what you wanted me to do. I told you I needed a certain amount of thought that. Yes yes yeah. Did I tell you what I was doing? No okay so I was like I told you. Hey I'll be home giving ten fifteen minutes ten fifteen minutes do it right when I get home right. Yeah you're like hey. Can I do this like tomorrow in the morning or you need it now and I said I need this now your credit you said? Give me ten minutes and I'll be home right so I was already home. Needed to take a shower put on that break year. I put on the video. I mean you're you're you're one point. Nine seconds was clearly sponsored by Diaz Right. I had this shower to get the set off of me and I had to get my is shot with five eight but but can you. Can you take us into the room where you take this? Because I'm the group chat that had been established after video came out where all the people in the video on it There was a lot of discussion about meeting times. Thought that this room and there are many if you look at the video. There are many curtains like vertically separated like high cathedral ceiling She thought those were. Tv's that you lived in basically a Vegas Casino She's right if I was doing it the other direction using the blackjack tables and waitresses walking around with three cocktails isn't I'm looking at the details. Now is that a ping pong table next to you that the corner of a ping pong table so that is the room right behind are currently sitting. I'm sitting in my office right now. And there's like a bonus playroom that is right behind that leads out to the backyard. And yes that is a ping pong table. I am a very good papon playing. I maintain the best thing popularity. Espn AGAIN I. I'm good I really and those are not. Tv's all the help she's giving me an idea they be TV's a little upset obviously just big windows man. That's falling on. Is this playroom for you or for your kids. Kits cares are notably. There's nothing like Reminiscent of children in this shot. It's just like Stugatz in his own of bunker of excess and by the US in your like you extrapolating as we all are doing now what the rest of your house must look like based on purely a you know two by four inch box? You have a nice setup man. Yeah I've been listening to this This laboratory thing is worked out swimmingly for me to say because I I'm trying to be humble here is that voters were leave right after the big battle. I love it so for for clarity's sick I just a last October. I acquired a mortgage for an apartment that I purchased and the big development was. I get a second bedroom at a second bathroom because I live in Manhattan and these are the luxuries that I've been looking forward to for now. Thirty four years and you just have bonus rooms a bonus room for who knows. What will I be prepared? Papa shot I watched the NFL in there. You've got listed on the wall in the other direction you would assault three. Tv Sergei right like a big wall. Us could watch all the Games on Sunday. I'm an idiot and speaking of bathrooms. I mean my office right now. There's a bathroom in my office and when I opened the door to walk outside the office you know. What's there another bathroom? Exit PABLO ASKED. You have like a bathroom specifically reserved for the different bodily functions. Or You just ignoring entirely. Cernan bathrooms like they're just completely useless. Allow that's a sad thing. I didn't think about that to have a bad just so you're saying bathroom just to go. You know to take a leak in the bathroom to take a number two. Yeah poop room. He didn't I don't have it but I do now. I certainly watch and I make the BOOT ROOM. Like the nicest one or well. I think you WanNa have the room for this from where you're spending most of your time unless like you actually do. Enjoy the stink of your own. You know of your own poop. But that's where I'd go with it. Yes right so so the one that's been bonus rate is what you're saying right. Yeah Yeah exactly right. There's no question for you. How much are you enjoying being at home given all the description that you just laid out? I mean it's it's a tablet. I mean listen I wish this buyers for Kgo eight but you just go away too. A my wife likes it. But it's it's just weird because the kids are being home schooled right. I hope school. They're taking classes on their own school. So just listen. I'm not going to sit here and lie. I am not join yet but I think the one thing that both of you know about me is. I can't deeply about that Joe and our show in particular is very difficult to do with us. Being separate places it just is it just. It's it's very tricky to dips with. That's never been happier with that. I hope we have at this way for them and I could go another week. I really not. It's how are you holding up there by the way it's funny because like when I lived in New York although I know exactly what you're talking about the apartment you've got to get a mortgage like other shoebox like thousands of dollars a month. It's crazy there's no it's it's stupid like New York is I. I am a born and raised Manhattan. I I am in York elitists by genetic constitution and it is the worst city to be in during a pandemic like all of the reasons. Why New York is amazing? The fact that you could walk everywhere wandering. The things people are doing interesting things. Restaurants Cultural Events Shows Sports. All of that stuff all of it is zero out and so I just walk around my apartment doing loops like I am. I'm kind of going a little crazy now. All of which is to say that I have a newborn daughter and guys who called me in the hospital While I was on one of my I've been on the CORINTHIAN program basically for about a month favor problem when he called you. It was unclear because something that happened in. That was like well. Something that happened was got had some very good advice. He had professional council. Obviously the show had disappeared into the air and Stugotz called with some professional council which I appreciated. He also reminded me that. His Dad is apparently like a magnates of and and and the big crescendo of the call. Was that Pablo. I'm going to connect you with my dad. I'm going to send you an email. He's GonNa love. You can have you down to the warehouse you can have your pick of whatever you want whenever the light touches in the warehouses yours and I have not heard a single thing since that phone call about anything related to his dad or maybe it's all a fair. I listen to my dad. I am telling you this number. What Baby Stroller? He ended kid. Carseat country is greatest ever. He's not all time baby firms church but bottle. Here's the reason. Why a guy at my apologies. Mike parents who are down here in south Florida right now. They were supposed to like two weeks ago. The next day they were getting on a plane to Manhattan to go back there party in New York City and I called them. I'm sorry formulas but I called them and said Mom and dad do me a favor. Stay DOWN HERE. You have a house here. It's nice weather down here up there. You have an apartment. There's more space year. York City's center ball doesn't is now unfortunately At my parents ended up staying down here therefore I have not been able to introduce you to dad. I mean I could introduce you right now. If you want. He just goes down the warehouse guys. I appreciate that you basically just told me that. The reason that I haven't gotten a follow up about the baby is because you needed to save your parents lives and I was struggling and I appreciate you. The ROZELLE got three words in Song. By the way I WANNA point out I have. I have reserved so my phone is full of insane text exchanges and videos from all of these people in it and I just want to point out that you provided me with a couple of different takes which I appreciate it. That's a professional move again. I knew out of the bullpen. You would have. You'd have multiple pitches right. I knew you would have it you deliver. I want to also point out. Greg cody sent me like six different takes and at some point. I'm GONNA figure out something to do with that. It's incredible like like Greg. Greg who also was given a what I would say a relatively limited role but again high impact. I needed somebody to Croon. Greg like performed it in sort of all these different ways and I don't know what to do with it but I have an archive that seems destined for the Internet. Itself on Sabra. We have the platform right here. I mean the show is called stupidity. We need if you or four Labrador to ask what I'll do actually is I'm going to Stands at email you videos and you can just lay exactly. You'RE GONNA YOU'RE GONNA do that to be the first first leak of of the of the proprietaries. Thank you. I appreciate it for your cleanup hitter. Thank you So listen WHO's cody. Surprisingly cody is a very good voice. You were you. Were not aware of that right. He's gotTa know Stu gods that S- I scouted this. I mean as much as we want to joke about how I was. Just a lot of people in randomly based on level of desperation which is on the one hand kind of true on the other hand I was. I was producing this so I had to get people who are going to do the spoken word thing and into break them up with people who are going to give me some real performance in. So Greg Cody had scouted at the live. Show in New York. Greg Cody went out on the stage of gramercy theatre when it was not his time and Tan ever living shit out of New York New York yes and as soon as I heard that I was like. I don't know when this is going to be useful to me but I will call upon. This man took a corona by hand. Amac for Greg Cody to to get in the batting order here. But man him and I would say go Joe I was GonNa say I was GonNa say Stanford you would have been so proud of boy go go. Just get the best voice in the entire thing. Pablo I go Joe. I slaughtered them there because they knew he was gonNA come strong. I'd seen him sing something before. I think there's a karaoke video bunch of ESPN PEOPLE DO. Karaoke in bristow point and again. I'm a scouts. Gods and so I saw like this guy has got pipes and he delivered man. He really did deliver at the core to degree of difficulty. I mean it was crazy it was it was super impressive on a serious note like like. I did not plan on doing this video until someone The Guy who edited this A friend of mine via the Internet Jerome at Black Dragon role on twitter and instagram. He was like hey. You actually want to do this. I will edited and string it together and so I wasn't going to do it until someone and again. This is God's me I wasn't really going to do it until someone volunteer to do some of the work for me and so as soon as I got that message like you know what. Let me spend my entire Thursday. Hurting the dozen or Baker's dozen worth of patents that is in Zala Lebatardshow and STU gods and mean and mean times and Katie. Nolan and Tony Reality Reality Man Reality in terms of in terms of who provided me with more than I ever asked for Tony Reality. Within two minutes. He texted me says. I need to learn the song on piano and I didn't really know why he needed to because I just asked him to sing again very specific bursts when he came back within two minutes having apparently learned the song and playing it on piano and is sending a series of videos of him drumming playing the piano hitting a trick. Shot like that dude provided me with so much more than I asked for any ended up being obviously like a wildly wildly important part of the whole thing Yeah by the way. Postscript on another podcast. It's the real made by some friends of mine. They interviewed Mike. Shinoda from Lincoln Park and he had seen the video at and and these and this is this is fair. And so the only reason he didn't re tweet it that day was because and this is sort of the cosmic symmetry of all this day that it was released completely. Unbeknownst to me was the lead singer of Linkin Park Chester Bennington. Rip The late Great Chester Bennington. It was his birthday and so it ended up being this tribute albeit one that his bed made felt uncomfortable. Retweeting because we were having a little too much but eventually he did not said that the next day he forgot. Because that's how fast the Internet moves and by the way that's true fair point bikes. Udoda or never intended to re tweeted at all struggle. Every water this equation. You know what I just realized that gossip extraordinarily strong and Mike Shinoda. Wow degree of difficulty for you. Vote tracking down. I mean standing. Listen to this group. Katie Nolan never response to attest. Ever trying to track down at one day. Katie Nolan me. Greg Cody Gonzalo loving toward the hardest to go for years without any back up. That degrees difficult reality got right back to you right. Of course he did. Of course yeah. Immediately with piano accompaniment he would be like musical. Tv show me if he wasn't doing. This is great Yeah absolutely obviously has a house father who treatment out before before we had a very sad zomba. I was father trudy now the the father by the way every conversation I have with the evolved from. Espn my friends especially those who participated in this thing. It's just like oh by the way you're a dad know. How's that going and I'm like wait before we give you the data up almost like three hundred thousand like we gotta keep pumping this thing and I feel like there's again there's sponsored content opportunities for all of us in this. How keep getting fifteen times that we're trying to do something like that? Hey while your father right right Dan. I think it's the best time to be a dad of a newborn just because I have been at home for so long anyway and also I have stuff. I need to take care of that. I am needed for around the house all the time anyway so like the idea that hey you're going to have to be at home for possibly months. I am so glad to get this time with violet. My daughter who I spend a lot of time. just staring at me. Just stare at each other and I find myself formally like tearing up. I'm in that phase where I am finding things to be affecting that I didn't really ever feel before The other part is that she is constantly pooping. And so I've like realize that ribbons. Yeah I asked my God I need a blue crew But but I like my structure and my daily life is organized around her as it should be. She is a baby so I am. I am all in it is. It is ninety five percents of my brain at this point. The other five percent is a mixture of of Netflix. And just like rating the fridge for a more parts but the May ask you. At what point does it stop being that way? A what point does your life stop being so governed our our by the needs of your kit. Oh that's interesting I would say I mean it never really stops Pablo with other bent. Start coming into into their lives. Right live in Matt Right now. One of them has a boyfriend but their sixties like with another adorable cute little thing. Eventually she's going to turn into a monster that h fifty twenty that will be the gazing. That's come back in spades afterwards crucial. Need money out of Dizengoff. These people ask me all the time. If you can have a child with boy or girl and after and I'll be honest I was a little. I was a little upset when I learned that we had twins. I figured one boy one girl was happy but we had two girls. If I'd of the child Gimme a girl every time because there was nothing like the relationship a father and daughter APP. It's the best thing in my life by million miles at so to answer your question. It's going to be like this for a long time but I think once they get to those teenage years like thirteen fourteen fourteen years ago. A kind of start getting bigger themselves doing for themselves awfully and And forgetting a needing you less and less but the relationship will still be great and we'll break different which you know it's real mantle. That stuff is real like I used to hear about again. I'm waiting by the way to break out the phrase as the father of a daughter on TV SKIRT. It so empowering Just imagining it fills me with such Unbelievable righteousness but the idea all these cliches of having a relationship with your daughter and feeling this love that is indescribably real and overwhelming. Yeah that is all true like I and this is. This is me being. You know sappy for a brief second but like I get it. Now I actually do get that for all of these sleeplessness and that's the sleeplessness. Speaking like all I am I am. I am sleepless Liz. By the way my wife she is doing ninety. Five percent of the work And so I can only imagine how she is feeling but to be asking for a second. It is so unbelievably great. And so it's going to be the thing that dominates my brain for a long long time and I don't know if I'd have another way no at nap when I want you like the sleeplessness. That you were talking about all the work you guys. Don't get how exhausting it is. Sometimes now imagine having another one and how about different sleep cycles? Because that's what my wife at starting a radio station. I don't know how we made it. The OTTESEN's crazy. I'm happy that happy for your entire family. It's also one on. New York has become kind of the epicenter of of this pandemic year I don't get you out of here. Her somber note. Sorry about this but just like put us there Pablo. What's going on with your family of what's going on in that city where I think I was reading. Maybe was it half the cases in the in the United States or in New York City and our that accurate Westchester New York City alone. It's something crazy like if you were to rank New York. Among all the countries in the world New York is like easily on the medal stand for most cases. And and yeah. It's it's it's wild man. There's like the only comparison that I have I lived through it in Manhattan and was in high school at the time and remember this. So vividly ille- comparison for it is nine eleven. Now it's very different in many ways. Obviously nine eleven was by definition that one morning with all of the ripple effects afterwards. This seems to be so slow moving and at the same time rapidly out of control that it's just bizarre but yet we're all inside man. We're just staying inside. There is if you can be inside and this is where like you know if anyone out. There is listening to stupidity. Repent Democrat are things but sorry. We're just stop laughing before you. Thanks very ill advised to the listeners. Party I would say is that things are important number one. Like if you have this thing like we should not be talking about it in a way that stigmatize shames people like it's important for people to know like hey if you have it like this is not a thing you should be hiding or be ashamed of like. Let's discuss that because it's important to know and also like it's important for people to realize that this is everywhere right like this. Is Mrs something that we have to take? Seriously the second thing is while you're being transparent and not shaving people for having this thing at the same time we do need to take it super super seriously like for me all of this right. It just reminds me that when we elect politicians when we elect people to run our country. Like we're really electing pilots and so it just feels like we're on a plane right now and you want the people who are steering and driving the plane to landed safely and so what does that mean it means just being super super careful indisciplined serious and Yemen like the fame. Even if you never get this thing even if you listener out there number might never know Paulie might have it never know right so there are so many complexities here. Like it's possible to really trace back where you got it from if you do get it. It's possible right now without the testing to know if you have it or had it already and the other thing man. It's like when we are dealing with this issue to listen to the experts man like the scientists. The doctor is just. It's it's so important that we listen to those people because even if you never get this what can happen. Is the hospitals. Get overloaded as what we're seeing in. New York is suggesting is extraordinarily possible. Hospitals get overloaded. Therefore they can't take in patients right and so even if you don't get it God forbid you have something that you need help medically for you know like it's going to make that spin of the roulette wheel that much more dangerous. So it's there are many points there if there's a Stugatz in you right. There is a real reason for selfishness to urge you to the super careful and conscientious at to take this seriously. Like we're just GONNA have to be bunkered down for a while hunker down for a while man and as much as that's somber and sad like let's all commit to that and then we can start finding like the humor in and around it but right now in. New York I will say it. Just feels like yeah. There's there's a nine eleven slash Katrina kind of like super scary precipice that we just need everybody to pitch in on so I hope they do. It's crazy yup. I tell my kids listeners. Shame and happiness. I have told them at all. I've asked for not the symptoms very clearly for them. That seat's sitting on a wall in the kitchen at sitting in their bedrooms. Right if you feel any of this just tell us. There's no shame in having the only way this thing goes away is by Ellen. Someone that you have it. That's it is by getting tested in Philly and then sitting inside and waiting until it goes away so you don't give it to anyone else that's it that's simple. Yeah and so look look America Science Right. They're both its new STU among the half and that's it and it's got United States of America. This is our this is our time. We just gotta sit on the couch for a long time right. And if you do that you will be a Patriot as it's kind of as as insane as this whole story is if all we have to do is that it kind of feels like this is our calling as Americans that we've been preparing for for decades right Listen I told my kids. All I'm asking you to do is sit inside for five weeks at work net flicks. That's right. Well you'll learn this as you get older pop over this full circle a guy your kid when you don't tell them to stay home and sit on instagram entire day. That's exactly what they'll do and when you do they do it. They'll figure out how to get out of the. It's unbelievable I'm terrified man. I'm at the stage where my daughter discovers cell phones. I'm not ready for that long. You got about you got eleven. What do you plan on getting her cell phone? I would wait until she's about. I would wait till she's in college honestly I would I would. I would love that. I would really love that. I do feel like we're going to be at the point where we're like getting cybernetic implants. By the time. She goes to college so the cellphone may be the record player of two thousand than the thirty five at this point. I just I just I just know that whatever replaces the cell phone will definitely have a ton of Dick fix on it. I'd like to prepare for that reality. Okay listen I thank you for the time? Glad video was a huge success. Lucky pushing it and stay safe man care that young beautiful daughter yours and your wife and stay safe that they could about love. You guys thank you for having me. Although I love you too I have to get used to pooper today stanton. I'm a little upset at the monetize. This thing properly. Pablo has not monetize is thing properly. You'RE GONNA leave the business of the businessman. That's why should be charging this bank. What are we going to do here? Let's you know what I know. It's a visual thing is well probably you need to watch this thing but I want people at least listened to withstand so perhaps a video. You know what I'm saying I hear you. I have the audio I can play the audio but the audio doesn't do it justice here's the audio and then after you hear it you gotta go. Pablo's twitter feed or tweet. It's two people. Click on it and watch it there but here is the audio starts starts with one thing. I don't know why it doesn't even matter how hard you try. Keep that in mind. I designed this rhyme to explain. In due time all know into valuable thing watch it fly bys the pendulum swings watered down to the end of the day. And the clock ticks life away. It's so one didn't look out below watch the time. Go out the window Ryan hold onto. Didn't even know a wasted it. I'll just watch you inside. Tried it all fell apart. What it meant to me with a b a memory of a time when I tried so home sold for but it doesn't really Ha Two full too but in the end it doesn't eve beautiful. Rues the worst static? I it's gotTa be me landslide. He's just terrible that's all. I don't know the people that just got talking portions. I feel I got away with it. Easy like Meena just had to talk. I think the entire time I was listening these star as you and Pablo discuss the star of the song is go jail. I mean really tried hard showing off go. Joe Is the runaway star in my opinion. Yes but I guarantee you the guy who thinks he's the star legend in his own. Mind his Greg Cody of course and and I gotta be honest. Probably true to his word sent me the extra code. Outtakes hear them. Cody is very much like me. Where he thinks in first off. He's a legend his own. Mind as of I. But cody thinks you're saying that entire song right. I'm surprised he didn't exactly all right. So you have out. Central Greg Cody. He gave different options. I do and you can hear the the old man stumbling around with his phone here on the first one. It's so Marie it's unreal it so I asked now of course these Pablo is like I don't know I have all this. Greg Cody content just sitting around like what should I do? Then we told them. This is stupidity. We'll do something with itself. I don't know if you're aware cody was apparently practicing in the shower clock asking flies away. It's unreal I. I imagine of doing this. The sixth the shower is also. He's using Blue Fatah's back is back. That is the visual that no one needed. We're stayed at home. It was losing their minds and trying to make laugh a little bit and give me a funny visual. And that's a funny visual. You have cody doing more. Yes Greg Cody hitting it big at the opera so on route I one real and higher and so on I. I know that man is the best. Greg Cody and a Loofah and his name sentence. That is not what expected happened today. There is well won't be deciding. That cody wash back with the shower. You know the thing I'm talking about I. Of course I have cody with his last August shower naked using a local gettleman again on again. I'm going to reach waited for my twitter account at the got some ninety also while retweeted for Pablo's twitter account as well but people do need to watch good idea but it was well executed. I apologize it would have been out a day sooner. Had by folk knocking brocade by apologies to Pablo. Please describe rate and review of subscribe resubscribe. Rerate review a special second episode of Stupas as we inch closer to agree. There were five days a week static. It ain't happening. We promised to more next week. I hope you enjoyed today's everyone. Stay safe out today.
Nigeria @60: The Youth And The Promise Of Tomorrow - Akintunde Oyebode
"Africa is raising the fee. But Africa must rise with its people evil Africa with other people. How then do we harness Africa's wealthy people feel social change and development. Social contracts with NASA coming to aspiration six of the African agenda 2063 and the globe pack Advocates social change and develop. He's so inspired percent American tactics African gravy join us every week at 6:30 p.m. GMT plus one. Thursday hello, Nigeria. Hello Africa, and the rest of the world you are welcome to the very first episode of the 8th edition of social conscience with NASA STW and it's a bit of a mouthful. I am your host NASA your host with the most and the voice of social justice. So I'm packing advocating matters that impact Humanity. It's such a dream for me to be here guys to be doing this. It's like birthing a baby social conscience with NASA is an expression of my life and my purpose to impact people positively and the goal for me is to inspire to inform to Enlighten and ultimately Advocate positive social change. Impact social economic development, but I'm sure you're wondering how we all started for me and we're a my consultant. I need to give a bit of context to this. Right. So it was in the early hours of March twenty five twenty twenty just in the week of the covid-19 demek and the government was beginning to encourage, you know, shutdowns and social distance and etcetera and then was having this conversation with a friend of mine who was going to work and this was when I was already working from home and I couldn't understand it because I thought you know what I'm we're all supposed to be acting responsibly why these businesses and systems for people to walk to work, right? So I got a bit bothered and a bit Restless about it and I was talking to another friend who then says, you know, what why didn't you share your views publicly? Why don't you write about this? I'm like real racing about like, isn't this what everybody is talking about? But I decided to take that leap of faith and I started to write and that's how social conscience the article was dead. That was birthed. Right? And so again, it was my restlessness that pushed me to start to write and I wanted to share My Views publicly. But you see social conscience for me is more than writing and I'm bringing it to radio because it's an advocacy platform for me to then pursue my passion to be a catalyst for change in society to drive positive social change. So the focus will be on you know, the megatrends and development issues that impact our society and how we can harness those or curb them by leveraging insights from various sources. So the theme for this very first episode or this one actually is around the youth given the Africa has a large Jewish population and the specific thoughts on the back of Nigeria 60th and dependence. In fact, happy Independence Nigeria, which was yesterday. The topic is Nigeria sixty years later the youth and the promise of tomorrow off. And this topic came to mind because I'm thinking you know, Nigeria is 60 when I was young. I remember, you know different songs around we the you said the Future Leaders were the leaders of tomorrow and I look around me and I'm thinking well, you know, we're at the Young leaders, right? So Nigeria is one of Africa's, you know countries and celebrate a 60th Independence anniversary. You want to ask if it's taking stock of all it's been doing you know, we have a youth population with an average age of about 18 or so. And so what are we doing with that huge population with Nigeria going to do with its youth is they still a promise and Facilities is going to actually ever materialized apparently a substantial number of African countries today actually only between five or six years old Post Independent and the average age of the leaders in African countries about 80 and the average age of the population in Africa is 19. So again this question at the youth really the leaders of tomorrow looking at these statistics that we have because so far they haven't been and if they have they are very few and far between thoughts are things that play on my mind is and things I want to discuss a social conscience now, I'll have someone to join me in a few minutes to share his perspective on the topic and it's someone whom I respect immensely his a young leader in Nigeria's public sector who is passionate about Youth Empowerment. But before I engage the special guests of mine, please stay with me and we'll take a quick break wage. We are the wind in the sails of your business. We are your compass chart your course towards your targets Africa business radio off to it a profitable. Oh this feels like the final football match between two soccer Warriors. Oh my God, can somebody please tell me what the African information is wrong. So it's 442 amazing Go stuff. That's the super amazing. He's an an African Business Radio is doing for for the millions with 50% my children stories 40% African stories and 20% Global stories. Now, that's what I call a homegrown Tap & Africa is raising the fee but Africa must rise with people even though Africa with other people. How when do we harness Africa's wealthy people through social change and development? Social contracts with NASA Comics to aspiration six of the Africa agenda 2063 and the global development goals pack Advocate social change and development. They'll Inspire percent relationships. Africa crazy. Join us every week at 6:30 p.m. GMT plus one. Home, welcome back and I hope you're looking forward to this next segment as much as I am. The topic remains Nigeria sixty years later the youth and the promise of tomorrow to share his perspective on the topic is none other than a concern day or your body and economics and finance professionals with two decades of experience working in various Industries within the private sector his firing to Public Service formally started in 2015. When he joined the league of state employment trust fund l s e t f e Pioneer executive secretary / CEO during which he achieved great faith and driving the development of SMS SMS as a catalyst to tackle user employment in 2019 wage. He voluntarily left his role and joined the equity state government a special adviser and director general of the Equus estate development and investment promotion agency until recently bought he let the states drive to attract domestic and international investment about couple of months ago backing was appointed Commissioner of finance and economic development for a kid to stay off meds. Welcome and thank you for honoring my invitation as the first ever guest on the show. It must be a sign of great things to come. Thank you very much for having me. Thank you very much. Yeah, I can't a very busy person and you don't know how grateful I am. So have you here and I'm trying to reach you at let me today but I appreciate it. I thank you for creating time. And I also know that you know the topic we're discussing today something that you're passionate about. Especially, you know, I've known you since my banking days and I remember how you used to do blogs on why nature and all of that. So I thought you were the perfect person to have this discussion with and to open the show with so I'll jump right into it. I started with so the topic again to remind you is Nigeria sixty years later, you know the use at least, you know, is there still a promise of them being the Future Leaders? And the reason I ask is if you look at the mean age of you know, ten of Africa's oldest leaders is about 18 in comparison with the average age distribution of a kind of the continent, which is about 19, right? Yep. So if you look at the more developed countries, the average age is about 52. What does this mean for the growing use population that I promised future leadership in a frock? Okay. So I'll start out being a bit contrarian on this one off. So we ready, you know, just use in my opinion lazy average age comparisons, right? So where you have lots of lots of young young families Etc that is distribution is already skewed right? Okay. So investing is to say look, I think that there's definitely green shoots. I don't think it's perfect. But I definitely think that we're moving in the right direction Africa generally has struggled with wage Don't people opportunities. There's no doubt about that. But I think that has done a better job of it that most right? Okay and used by definition does not necessarily mean competence right back. I think we've had especially on that the ability rule we've had governors in their early thirties. We've had a president at twenty-nine. I'm not mistaken wage, you know, I mean, the current president was head of state at maybe fourteen something like that. Right? So I mean again places that at the time these guys let off entry where they they prepared, you know, whether ready for for for governor when you're ready for leading millions of people, right? I mean the the outcomes to this suggests probably not so I think for me the fundamental pin respect understanding, how do we prepare young people for leadership? It's not really like Oh, we must give people the opportunity, you know, but how do we prepare them for that operation? In today's Nigeria. I moved Governors today. I can government better and cookies in his early forties. All right. No my own principal. I always say to him it was governor in his early to mid forties. So we've not we've had ministers like a McChicken Lou and Franklin Wiki who I mean do not do call us go nuts in statues. So I don't think that faith has necessarily been a barrier for for many people. Who and it's it's not I mean it's at what age and it's what what have you done to sort of them got it. So I think that Nigeria has done a fairly decent job and the number of young people who have been in positions of leadership both for me because I have we been deliberate about building a pool of leaders. You know, how we live in deliberate about you know, when you you know in in banking, for example, yeah, you know someone identifies you as a high performer. You know more high potential, you know talents you get put in the specific talent pool, right? Yeah, you get asked you get asked to work in different divisions of these actual. You know, you you probably get it boils that your parents you feel special some way. You know, you feel like you're being prepared for something and that automatically starts to throw some responsibility on you right now. You have to deliver on that potential. I don't know that many many government initiatives that do things like this. You know, I like the I like the black sheep, for example that the cardinal state governments right Deborah, you know, you know and and for me, you know, those are the kind of things that starts to generate, you know, a pipeline of leads, you know, but also to see that and one of the things I always is as a young person not me found, but for young people it's asking the questions that's dead. Which kind of leaders have shown a propensity for developing young people who are developing new Talent pipeline. Yeah, and how do how do we reward and encourage and those people, you know, because if we need to make it a a critical discussion at The Ballot Box, right then you'll never you'll never you'll never be you'll never be prioritized. It's also accepted by and I know that's always disgusting choice, but I will say that for a society that has behind on bow female voters. Yeah. It is critical that women actually say we are not going to vote for you. Try not play that you're very came on issues that's for gender equality and protects and protects women, right? So, you know, it's because with with with with politicians and politics into the tool for governor, the only currency that you understanding point is the bottom box, right? So if you don't make it an issue at The Ballot Box, then it doesn't make sense. Fantastic. Okay, so you say pig I like everything you said it's sort of aligns with a lot of the source. I've been having and so my next question will tie into when you talk about having a seat at the table. So I'm reading this Brookings institution public a 2018 around leadership in Africa, and there was a statement that I took the power phase, you know says the youthful prioritize been formerly represented in decision-making processes and institutions having issues with the table instead of being on the menu. And so you for me I one of those people who have taken that leap to be off the menu until take a seat at the table and even deliberate about it so long. Why did you make this decision to go after many, you know, you voluntarily left LSU TF2 Jennica state government, and I know again and so when you talk about, you know demonstrating Vasco ability doesn't start in a day, it's throughout your work like so I know even when you were working in the bank and everything, how how how deliberate you worry about that any time. Yep, Performance. So it's not something that you you wake up to and say well, I'd like to be a leader you you should have sort of demonstrated that capacity over thing so dead. Yeah. So my question is, you know, what made you take that decision to leave the menu and to sit on the table. I mean, I think I know the answer but I think that'll be good to also just sort of share what drove you to bring my list and I will shamelessly for decide soon of NASA profile autobiography and see that you know, I was also off and I'm also an accidental public servants because as you know, my career was in finance primarily and enjoyed banking Android looking for myself that people and when it was time, you know in 2015 right now I didn't I didn't to get very public. I'd always been practicing. I always had membership the political party, but it wasn't it wasn't something that I fronted. It was something that I did and was a personal decision and I kept in my back pocket. Yeah, I was born in 2015. I came up front about it. And I then started to work in a more actively. I worked on the campaign. So in 2011, I had bought when he ran for president with for La Jolla and I volunteered because those people that I you know, thoughts shared values of fact that shoot that I wanted to see, you know, I do allow Citizens Bank on everything he touches turns to gold right and I thought that this is any kind of people that should be in control of our own country. So I walked activity for him before then in 2010. I had you know, I was very excited to have dr. Fire me become governor of ekiti state wage. Cuz I chose it was very easy for someone like me, you know, or someone like us, you know, who had the very strong intellectual sense of of Life who was you know, what you could say was, you know had the right levels of exposure. Yeah, you know was well-educated. I understood what issues were so that for people like that to run for me was a great thing was was Noble. So I supported him. I supported everybody Adela campaign, but in 2015, I became more open about my faith by my political activities and and I think that it was also a recognition that more was needed to jump into the rain and then at the end of the, you know, we need to shape our future or have it shipped for us. So I like to I tell people that look if if if I'm lucky right I have not lived. 2 plus years, right? So if you lived to eighteen, I think you can you can thank God that is giving you a lot of time. Right? Right. Yeah. So so I always say to myself that, you know, excuse almost like not have to do a half assessment right and see how do you influence? How do you spend hope within the next two decades, you know 2000 miles the kind of society we want to see so I certainly don't exactly do not want to be an active public servants or actively working in improving Society posts. That's a good way. You want to relax and retire back with fond memories of watching. So, I kind of took my life in those kind of buckets, right and I thought that you know my 35 to 50. Was like my most active. Ever it's when I feel that you have the right skill so you've wage Now for maybe ten plus years. Do you have skill experience and most importantly you have energy? Yeah, right. So I felt that this is a period where your skill your experience life energy can be put to use right the betterment of society. So so that what sort of drug me into public values that look we'll go to the game. We've got deliberates about spending the best years in the service of our people if you don't do it, it's no longer going to do somebody has got to do the job. And so I mean that was my view and I then cultivated I was lucky some of the Network's I have my network that I inherited but that actually went and did some work, you know how close from work and go on a walk for the OSHA bhaju wires by the campaign office, you know, I'd leave work at night go and work for somebody's campaign, you know, these are things that were probe. No assignments, what's your job at 7 p.m. Or 8 p.m. You go and click on another job that you did someone in the morning. I'm going to be but I work at 8, right. So so you you take off fix a toilet. But but like I said, you know, all of these things are temporary idea for the greater good so you've got to be able to you got to go and put into work, right? Yep. You're organizing providers on support that you are helping with policy, you know all your fundraising you've got to know what your skin is and offer that skill to the political network box. And of course when you get an opportunity, you've got to grab it with both hands, right? So even when God nobody asked me to join his administration to run the employment transform, I was initially skeptical. May I ask for some time to think about it? But ultimately he I wish that he blackmailed me by saying, you know, you you see all these fancy things. You see all these things that we should be doing now I am An opportunity to meet you said to me I can find you someone else like if I if I wanted someone else I find myself even so at that point I have to say smoking. It does look like you know, I'm not willing to walk you talk to me take a job. But again, you know, that's for me to maintain that that a pushy and I don't regret it. But but just to summarize I just clicked on that point. Yeah what that obviously being deliberate about it is also in knowing that you've got one chance. You got to make it counts and you carry the weight of a generation ensure that people are very nice. Can I get there? Very happy to find out youngest people. Yeah who have made a mockery of governance? Yeah, and they will use that as a reason why use or age should not be a factor in divorce discussions. So when we get into the leadership role as a youngest person, it's important to make it count, you know, because you recognize that what you want to be is not for you to get any page. For yourself? What is well, if you can be an example that other young people can say hey here goes. Person. Absolutely. He did his job and did it very well. So why can't I do the same thing? You've got many people who don't qualify me for example government verify for example. Yeah government Duke, for example, they are quite a number of examples of people who go to public service relatively on and have gone on to have you know, a distinguished career in government. Well, thank you. So, you know what? I mean and what I hear you say is in a nutshell paid for it and been deliberate you you just have to understand that you would do the time as well as so it's not just going to fall in your laps in a so I call you hear a lot of people saying that the youth you know, they have that sense of entitlement. And so maybe the public office is just not attractive but they want to see this change. So you've got to decide like what is it that you want to do and how do you want to contribute to that and it's interesting to hear you say when Governor Amber they said two years, you know, you say all these fancy things. So how about you could sort of put your money where your mouth is and back your your talk with action and that's where you've been doing so far. So, my next question is a ground accountable leadership. And again, this is from this Brookings institution publication that I was reading where it was sort of alluding to the fact that the leadership in Africa for phone number. Access to welfare, I forgot to be transformed successfully, it needs accountable leadership. And when I'm thinking accountability is at the Nigerian you supposed to take the reins of leadership, And the reason I say that this I just feel like everybody just wants everything to happen in your heart speeds. They don't want to put in the time that you've done. So if someone will be thinking are you serious all goes to work and they want to do some extra juice winning by that date like journalists. And so it's one thing for us to say we want to be Leaders of Tomorrow. But are we even ready or I'm saying we may as well, I think at the Nigeria youth ready, I think even poised to take the reins of leadership. That's the one question number two. You said that we should also look for leaders that will drive or development. I think that you would be that kind of leader. You know, what would you do practically to make that happen? So you made reference to the the fellowship program in English? I do not speak, you know. So how would you also contribute to that and you have been doing stuff so far but more practically in terms of getting young people into the public sector or public life if you like. Okay, I think that's a very good question. I mean, I like to say that these things we for me personally, I I I feel ultimately a calling to constantly speak Mentor coach knowledge know people who have similar or even be aspirations to mind. And I will commit quite a bit of my time to public speaking with young people especially because I also have also benefited from from those kinds. I remember the first time I've seen such a man speak and was when I was an undergrad he got to remember that he kind of nobody even coming to the University of life. But after listening to him speak I read in significant decision that I believe has even definites where I have to do and it struck me as I've mentioned this to me I think wage and he couldn't remember hm, right and it struck me that that that experience is so much that this man gave so freely something. Probably changed my life as he didn't realize what he was doing. He can't even remember that this question. Yeah, and I wonder how many people he's done that fall and then he doesn't even realize so just by showing up just by showing up and speaking to young people sometimes in closed intimate sessions of maybe two three four five people sometimes in big obsessions of hundreds of people. You never really quite know how many like her is actually worth so that for me is the first and I'm very deliberate about I mean, I think at some point in my career obviously be the right time to start to be a bit more deliberate about grooming, you know, you guys will be kind of Sheridan structured Mana, right? You know, some of the principles I think have worked for me and my work for em, but I always try to be mindful of these foundations Etc most things because sometimes sometimes doing things like what we are saying you want to Whitewash 10.1 Office of the other so I will what I think that for me it's also providing opportunity for people who who will come after me off and I've been I've been having a beneficiary of people trusting me all through my career from the beginning when when Professor all but I lost them trust that needs to be research assistant business became for like, yeah because business school. I mean, I've been trusted by many people to doing some money for example trusting me off by being very Troublesome to be his such as he's done a little technical assistance in 2015. When was vice chairman of APC transmission, T. You know, I've had different types of people just trust, you know, not even go and pull out but I mostly yeah, you know face-to-face boots and Dad I buy additional stuff off. Number at Lagos State government, I mean you guys be coming on this they said this is the guy keep 25 billion hats. It must not trust it off, you know, you are not open today, you know, dr. V m e has entrusted Minister of Finance by in my in my case, you know. So again, you know the things you know, I'll be I'll be I'll be I'll be I'll be lying if I said that these things aren't the result of people trusting. It's not really what you've done because you need the job. You know, your track record is yeah, it's good but it's really not a predictor of what you do in the future, you know, so if people trust in you that hey thing there's something about this person that makes him or her the right person to do this job. So I also try to I make sure that I also trust younger people. Yeah, you know, we took me that responsibility and I thank you very much. Let them make mistakes, you know, and I've always been clear about you but you know in details that I'll be you know, our always have younger people within those things whether it's at stanbic whether it's at p e t f whether it's wouldn't get the distinct government, you know, I'll stay true to that philosophy because that's the massively that has gotten me to this point. So you mustn't you mustn't to take it wasn't removed. The ladder went black leather you used to get off. So, well, you should you should try to just providing a stable and longer like that other people too also fine. Well fantastic. So again just to bring that together. The key thing here is trust, you know, people need to trust you to be able to deliver and it's also to then extend that hand to other people and then we continue to to drive that sort of growth or bring other people on board. Okay episode. We may have questions from from the audience. I'm not sure if there any just yet but will also finish the segments well before we finish this one more question, I just wanted to ask and I've had everything you've said bulb to your mind. Would you see or from what you know, what would you say at the key obstacle to youth leadership in Nigeria from both sides now from the individuals themselves, and I think you may have touched on it, but just to sort of summarize it's maybe the two least a couple things. What are the key obstacles to to youth leadership? I have my my opinion and one is anyhow near San Jose. Do see you know, I just don't know how that's going to be corrected. It just looks like it gets worse over time and then all other things that sense of entitlement and and also from the public sector side. The complaint is it's not attractive enough and you know, it's not as nice as work in the public school. I mean private sector is not as structured all of this sort of things. So what what what are your views? I mean, I think first of all, I think that people may government out to be to be on bombers home. Well, and I think well it's not not glamorous. But you know, it's also just not private sector and you know, so your son both off no, no and their ways and means of producing some of these gaps example, we've seen situations where it's not ideal life situations where you know and partners will sometimes okay, you know cover some of the costs. Okay and gauging where you might call, you know, expect talent and ensure that these people at least don't get they don't profile of values because they want to participate in public service job. Yeah, so that's that's something that I'm saying at work fairly. Well, right Alex helped people. I know. Yeah who economically or financially could not afford to take a drop in income, you know, just at least build a career in public service. So that's one. I've also seen situations and honestly, you know, sometimes you're still in public service actually gives you a significant platform to earn much more salary or much more in your in future rights where they've done a fantastic job in in the states or in the federal government that your next job is probably a government advisory role. Yeah, you know if fortune five hundred company wage because remember those people also while they want to hire some watching Mike or political expose people, right? They also want people whose personal Brands don't give birth. Yeah, okay, so I can is talking about you know, basically the obstacles to use the dealership and some of the opportunities that actually exist within the public service that a lot of people don't actually realize and see it as the not-so-glamorous sector area to work in his shed. A lot of views that sort of aligned with what I'm thinking as well with respect to leadership and young people and so for me Mike sort of closing remark following my conversation with a key is that of course dear young African if you want to demonstrate to your country and continent that you're the leader of tomorrow, then you must begin to show accountability in your personal circles and Smough sequence. So you want to move from the menu to the table. It's not enough to be young and it's not about age as I can has mentioned. It's about competency so you may have the age but not dead. Have the necessary skills, even the passion to lead, right? So what's important is your intentionality your accountability and being Innovative or so ladies and gentlemen, as we focus on the used this month. I like for you to watch out for another insightful and action provoking episode of social contracts with NASA. Same time same station next week. Thank you for staying with me and I am used conscientiously. off you listening to Africa Business Radio where you get up-to-date insights on the Africa business landscape, log on to ww.w Africa business radio off, Your favorite shows are available on podcasts download them on our website and mobile app. Africa Business Radio towards a profitable way. We are the wind in the sails of your business. We are your compass chart your course towards your targets Africa Business Radio to it a profitable Africa. Oh this feels like the final football match between two soccer Warriors. Oh my God gets a little place. Tell me what the African song from is 0442 amazing cool stuff. That's the super amazing season are African Business Radio is doing. With 40% margarine stories 40% of African stories and 20% Global stories now, that's what I call a homegrown off.
Ep. 100 The Stand Episode 4 The House of the Dead
"In Welcome everyone to two guys to the dark tower came a podcast rediscussed. The characters connections in deeper meanings of stephen king's magnum opus. The dark tower. I'm jay rousseau. And i'm sean baker. You can email us at two guys. Dark tower at g mail dot com to support the show visit us at patriotair dot com slash. Two guys dark tower in this are one hundred episode. We'll cover episode. Four of the cbs all access series. The stand the house of the dead hundred episodes jay. Hot damn hundred episodes. Congratulations yeah congratulations to us. That's quite an accomplishment. Yeah especially when you consider. We've really done one hundred and twenty when he counter bonus episodes and little things here and there but like yeah hundred episodes. We deserve cake or something. Yeah i mean. I think we deserve cake more often than just every hundred episodes but drew well and thank you to all of our listeners. Were following with us. One hundred episodes. This is a a really exciting milestone for us. Glad to have you all along with us so to recap this episode in flashbacks. We learn how harold and franny connect with student. Glenn nick and tom metoo women one good and one bad. In the present story the boulder free zone starts to come together with town halls. A committee and putting the power back on the committee chooses three unlikely spies to send a las vegas heralded nadine kloten attack on the committee but are discovered. Don't oh i like that to women one good one bad then some nice touch your thank you who the good one early. Yeah mother abigail. Nick only tried to have sex with one of them was at the good work or the bad one that we know of right. well jay. We've been really lucky to have been getting listener feedback on a regular basis since we've gone to the weekly format on the stand and so he wanted to share some of those and our first one is from a youtube viewer kasza. Eight to four zero. Who found us by youtube. And said i can't believe i'm just finding this now. Me and my sister are both huge fans and philosophers of role in story. It'll be nice to hear other appreciative. Voices about my favorite thing. I have ever read as a whole. We're glad to have you onboard qasr causa four zero one hundred episodes from now. You'll finally hear your name mention. If you're just finding i'm sure that causes eight to four zero will catch up with us a lot more quickly than we arrived at episode one hundred barrena. We also got an email from brian. Oliver and he says hey guys. I thought i'd drop a line and share how much i've enjoyed your podcast. And then he goes on to say in short. This forty year old has found new enjoyment in a bunch of books. I've read twenty five to thirty years ago. Most sleek thanks to you. Thank you brian. Yeah us we're a little bit older than that. So they're a bunch of books. We read thirty two three five years ago and again more recently. But have you aboard. Bright sean do you wanna read to the next email or should i. I don't feel comfortable talking about the next one. Little bit of nepotism. Okay this is from an email from paul mcgregor. Think is how it's pronounced and mr mcgregor says. Hey guys i'm making this an official email and not just my regular conversations with sean. As it is my first major disagreement with your stand podcasts. You spent some time in your episode. Three podcasts saying that you thought the actors were too young for their characters. I did not think so. So i made a list of characters. In the age. I picture them as compared to the age of the actors portraying them then we get a table that like a retired accountant together a table full of numbers. That's right miss mcgrath. Says he pictures larry in his late twenties. The actor is thirty. Two franny around twenty one the actors twenty two glenn he pictured in the late sixties the actress fifty seven stu mid to late thirties. The actress forty seven and so on for the most part. It seems like to mr mcgurk point. The shows pretty accurate there not too far off on their casting. One standout is harold. Harold should be in his teens. And mr gir sixteen and the actor playing herald is twenty. Two nadine probably should be in her twenties. According to mr mcgregor but the actor is thirty four and of course we we know that would be. Goldberg is not one hundred. Eight years old washes way younger than that. In fact she's probably not even old enough to live in for at home. probably not. Well thank you mister maker for pointing that out for us. Good response to last week's episode. Yes thank you. Our final listener feedback for this one just came in today by twitter users. Six eight zero zero zero one. Says i wonder if the inevitable fan at its that put the story in chronological order will make this more watchable at this moment. There's no drama or suspense or terror or humor. I suspect that people read. The book will be mildly entertained. People who haven't read the book will be bored. Well twitter user six eight zero zero zero one. I think you've pretty much nailed exactly my thoughts on this. I have read the book. I'm mildly entertaining. And i agree with you. That a edit in chronological order would make a little bit more sense to us. And i think that's gonna lead right into our first section on potential problems with the show and not to oversell it as we have in the last three episodes but the flashbacks continued to be a problem in making this a engaging story were also introduced now to sort of flashbacks of before the plague. And what's happening in the present day but even there slash within the present day as we saw that i seed where the committee is both presenting on stage at the town hall and then flashing back two hours earlier a day earlier to planning for that. And it's just not working so j. I don't know if you want to say much more about this. But let's say we check the box the flashbacks problem. I won't say anymore. But i will say toepfer grace. If you're listening. Please get on that chronological edit. So that we can enjoy this in the order. That king intended. I did not get that. Reference tougher edited the the star wars movies or something. I forget what he did. It was to- for grey-suited that yeah yeah that himself. Yes that is most well known role since been replaced by better venom. Also known as tom. Hardy also is best known role. No i'm being sarcastic. This is my sarcastic voice. One other problem. That i'm having twitter user. Six eight. Zero zero zero one said the now. Is there. No drama suspense terror humor. I wanted to add no emotional character especially to some of the minor characters in the book committee sends off the spies. Those are some pretty emotional moments as each of the committee members takes aside their nominated spy and approaches them about what they want them to do but then when they're actually leaving it gets to be a little bit emotional Especially in my opinion. Larry with the judge we said what a great scene that was when. Yeah larry approached the judge about it and we really learned a lot about the judge and how he felt about this and the reasons for it and then when when the judge gets into his range rover takes off. I mean here. We had not met the judge yet. The committee sitting around a table. Larry says how about the judge and he goes and sees her. She seems to be running a library. She meets the committee says yes then she goes and you see larry hugger and it's supposed to be this emotional moment and unlike she's been onscreen for maybe twenty seconds. I don't know who this character is. Why she's important. Why should care about her. She was on screen for one other second. Oh she was in the passenger seat. Next to larry when they first arrived in i yes i do remember that there was somebody in the passenger seat so and all that happened was larry looked at a woman in the passenger seat and she kind of made a face like a and then larry looked away and that was it. Yeah okay so twenty. Five seconds of screen time before. It happens again with dana. This episode again. She doesn't say much until she's with the committee. But we got to see dana. Beat the shit out of a guy. I will give her that. Yes so we know a little bit more about her except that you said it. It's those are sort of the problems that i'm having. I'm still not connecting to the show. The way i want to because of some of the stuff. I'll kind of role that into what i think is working for the show end despite the fact that you're having trouble connecting to the minor characters. I think i'm finally connecting with the major characters. I'm starting to feel all the fields. I don't know if you agree with that in general but throughout this episode. This is the first episode. So far where. I enjoyed myself more than i didn't and i actually. I laughed a bunch of times. I got a little choked up once. And i felt like these characters actually are starting to matter to me. I cannot clearly state whether or not that is simply. Because i've read the book. And i care about these characters because of that and now i finally am transposing. You know my feelings from the book to the characters on screen or is it just. Because now i've spent four hours with these characters and that's enough time for me to feel the connection or some combination of the two at any rate. They're starting to to feel like real. There's that i actually care about. So when tom says goodbye to nick. I gotta choked up. And i put that squarely on the performance of i forget. The actor's name but the the actor playing tom his portrayal of tom in that moment made me upset. I didn't want them to be separated. So that really worked for me that in fact that worked for a better than when they sent tom off in the book a while. Yeah yeah. I'm not feeling that emotional connection still here. They're still just people on the screen. That because i have not spent enough time with them. They're sort of like grover. Clevelander nonconsecutive terms were not getting like a full story of them. A little bit of the in flashback. That there's a big gap that i see a little bit of the future and i'm like i could have like two full term with these characters. Maybe have more of that. But it's just jumping around that. I'm not engage with the characters. I will say with this episode a little bit more than that. I should say. I was a little bit more passive in watching it but i was just watching it to watch it at this point and i wasn't sort of like thinking about it i was just sort of letting it wash over me which i guess is a different way of of having the episode work in that i dislike okay. I'm gonna watch this and see what happens but Again not not not so much for me. But i i can appreciate that you feel that way j. I am glad you appreciate it. Another reason why. I enjoyed myself with this episode. Is that there. Were a lot of funny moments in that moment that had just referred to win nick and tom part ways right in the middle of it in that emotional scene. Tom is crying and nick is crying. And i'm starting to cry. And then tom looks at larry need says you have an earring and then gets on the bike and rides away. That was hilarious. That was such a great delivery end. The episode had a good number of moments like that that really bullied by emotional state throughout. So yeah there was a couple of humorous moments for me like they're provided by teddy. We zach when he he's all excited because get these cool new jackets to do the safety patrol and he says eights baywatch boulder. I'm like all right. That was clever. Whose dad joke. I dig it. And then he pulls out the blu ray of of iraq movie Man wouldn't it be awesome if the rock survived captain trips. And i'm thinking this means you know like it's like checkouts gun this time. It's stephen king's rock we. We're going to see the rocket episode six. Except he's going to be in vegas. This could be in the background. There's he did survive. He was right he why glad that we do have that humorous character teddy. I'm looking forward to more of his quips in the coming episodes with all with all the flashbacks who knows another funny moment was when tom introduces himself to mother abigail and he says i'm tom from my head and that is exactly right tom. That is how you know each other and it's just awesome. His delivery is just spot on and then the final thing i want to just call out is another tom moment and it was great. He says one of his trademark m. o. n. lines but he says amyloid n that spells full like not. He's not doing the moon this time. Not this time. But he was talking about the full moon. When do you come back. The full moon right. Yep mo end. that's boastful. i. I'll give you that. There were a few humor's moments in this episode. I also think that great career is a gem in the show. I've generally been a fan of a great career in just about everything he's done. He has been spectacular in this. I'm also pretty sure that glenn has not been sober for one minute of this show. I think you might be right. You leap and something in that ten of his. And he's also like chugging booze every almost every time you see him. I mean what would you do at the end of the world right and your professor andrew older both were man. You be you and one of the things that is working for me. This just might be because of the way. The show is and i'm so familiar with the book. Is that when it does something novel or different from the book. It stands out to me. The scene with nick and tom and you mentioned how much that's working for you. I liked how when julie was introduced. Jewelry lowery. i don't think they mentioned her name yet. No but there's a couple of different pieces in there one is that she tells tom nickname. Yeah would. She doesn't in the book and tom does learn until they get to boulder. And it's good that they get that done early. Because i think that that makes a connection with tom. Of course she does it in a really shitty way to begin with really makes sure that you know that this character is evil. I liked how in that scene. The writers also chose not to have nick enjoy sex. Because i thought that that was always something that rubbed me the wrong way about nick in the book. Yeah and it felt better the way it happened here but the thing i like most about that scene is when nick really tells tom like we have to go like we. Don't wanna be around this woman. She's not good for us course. He doesn't say it but you know. He indicates that and they're walking away. And julie pulls a gun on him and is going to shoot them and tom saves nick's life he's the one who hears it. The gun being cold cock and is able to push Nick out of the way. I like that aspect. Thomas really saved. Nick's life about done yeah. They managed to pack a lot of nick. And tom bonding into not very much screen time. I wish that there was more of their the two of them together but in the book. Tom saves nicolotte. So it's important that they that we see that. If it weren't for tom nick never would have made it and vice versa. It's not just tom being helped by nick. It's it's a mutual relationship and And they're both vital to each other survival and very close friends and into that. End the other change. That i like was that they don't have to hypnotize tom when they said yes. They just need to tell them. Here's what we want you to do. And as they say earlier he's capable of doing these things. And nick says i think will surprise you and so it's nice that they don't have to go to this hypnosis to make him do what they wanna do. I have a feeling that means you were miss out on the voice of the voice of Top what was it tom or got tom. Yeah but but that's okay. I think it's a nice piece. The other sort of novel seen that. I thought really went. Well was harold and nadine getting the explosives and getting caught by teddy lease because that added a level of suspense and danger. At the end of the episode. Wasn't quite sure. Was i sort of who was going to happen. But i wasn't quite sure how was but it added another level of pathos to what's happening with with harold. This is the one person that yet. A true relationship with that was sincere. That wasn't based on fraudulent or any sort of attacks by others or perceived attacks or slight. It was it was a real relationship and he. He loses that in that moment and so that built a lot. Yeah i was amused by white sox. Like i don't know is he just completely out of touch or just slightly in denial. We know he's attracted to nadine and it's understandable like nadine is is supposed to be a beautiful woman. She's portrayed by beautiful actress so when he walks up on them and clearly catches them up to no good. It's not immediately obvious what that is yet but it should be obvious to anybody that something is wrong and instead he's like. Hey it's it's meets hettie remember me. I met you the other day at your school. Haya doing and he just goes right into flirtation mode and he walked past heralds truck and anybody else probably would have put two and two together at this point than harold. Walks out from the shadows harold. Hawk is that you. I thought i saw your truck. Hey do you know nadine out what you know. Like still like not quite. There's no connection yet. it's not clicking. And then when she shoots him he looks at her. Like what and then turns the harold before he drops dead and says harold run like like she's bad. You know the lady that you don't know that one there nadine by the she she shot me especially hurt you. The unending earnestness end in oblivious. Nece like it it. It's just right for his character but it still weird. Yes i will say. The scene itself works. Despite all of that right. I think yeah. I understand what they're trying to do. But yes it could have been better. But i thought that it was a good way to end. The episode with a hint of this is different from the book and this adds a level of danger that we didn't see before because now i wonder like. Are they gonna have to deal with this. Like somebody could ask more steady. Who saw of course. yeah. I thought he was going to such a place but yeah they got rid of the body. Whatever so i. I'm not a big fan of the show so far so give me the things that work while they can. I'm not taking anything away from you. However i will say. All that i said was just that that amused me. it didn't. that's true. But one thing that i didn't like about that scene in. This is more of like the writers motivations. They wanted to set up a scene where surprises harold. And they dean right but their choice. I think is problematic. Herald was on the same team as as teddy teddy's said i'm out here checking for problems because we just turn the electricity on. This was a older wide effort. Everybody was involved. Everybody knew the power was going to get turned on. Everybody was waiting for it to happen. There's no way. Harold wouldn't have known about it. Harold was on that team he should have been assigned to be one of the people inspecting the town looking for problems and that's the night he chose to go do bomb stuff. I sort of assumed that that's why they chose that night because they knew everybody else would be at the town square waiting for the lights to come on but again they could set it up very easily by saying i'll be the one to look over on this side of town this quarter of town or whatever but again poorly done. Yeah just to quickly mention it. Just so people don't think we forgot it. But i like how they condensed a lot of the scenes to get not only student glenn together with in herald but also have a where. There's an ambush by some bad folks Who are picking women prisoner and still showing sort of franny barreled relationship and the beginning of the stew and franey relationship. Obviously that was lots of pages in the book that got condensed down but it was done fairly nicely and introduced us to dana as well so i thought that worked. Well i just wanted to mention it to so people don't think we've forgotten because it was a pretty significant part of this episode. Yeah i thought that worked really well to it was a good seen all right. Well i don't think there are a lot but let's still have our dark tower fees. I did not find anything. As did you find any yeah. I don't think that this is gonna quite work. But i'm sure that a lot of you noticed that. When nick and tom or hugging in that bus station it looked like that there was a ad for him. I home the retirement home and so they're like that's where we need to go to find mother abigail but in the picture. One of the residents of having for home looks to be stephen kane. Certainly stephen king. Yes and it's a dark tower thing. Because stephen king was a character in the dark tower and stephen king is also now character in the stanbic series. So all right. It's like a six degrees of kevin bacon thing but allow it all right. He yukking it up moment. Stay in fact The yukking it up moment that i wanted to call out is from that scene. When the eldest call them the email towards the end of the confrontation when one of the women a grabs at pipe to to try to attack him he turns on her shoots a right through the face and her head you know basically explodes and then dana grabs the pipe a moment later and then smashes his head in and and keeps beating him until his head is basically just a a wet meet bag and then then proceeds to start kicking him so there was a a lot of smashing going on there. It's pretty yucky. Yeah that was my moment to the blood splatter everywhere. If there is more blood in teddy's dying seeing may be able to give it to him. But we're gonna go with dana splattering guys head. Yeah all right will as always we'd like to thank our patrons for supporting our show In getting access to exclusive patriot content such as bonus podcast episodes are bonus podcast episode for january's a fun. Little short story called gray matter. We just recorded and it'll be up for our patrons later on this month and if you would like to listen that become a patron by visiting. He dot com slash. Two guys dark tower. Yeah we had a lot of fun talking about gray matter and we've got seventeen bonus episodes that you'll also get access to all right. I think it's time for some fun stuff. J. a write a love fun stuff and there is a lot of fun stuff in this episode. Yeah there's also a fun stuff about the show itself jay. We're going to go meta here. We actually forgot to rate episode three at the end of last episode we did not do our ranking of episode. Three so jay. How many jamie sheridan's did you get up three. I will give episode three the previous sued. Three jamey sheridan. It's i liked it more than episode. Two and not quite as much as i liked episode one so three. Jimmy sheridan's it is. Yeah gave it two and a half jamie sheridan's same sort of thing. I'm starting to not remember all my actual jamie sheridan's for every one of the shows. I'm trying to be consistent. As i can and i think two and a half is where i lay. That's fair all right so back to the fun stuff for this episode episode four. What you got one is a moment during that planning seen. When stu says i don't have an accent and larry is just a little bit. Yeah he does. Have i love the fact that you know. The new yorkers telling the texan you got an great just because we're we liked so much the common nick stuff. I love their. When tom finds out nicknames. He's like nick andros and he's trying to like the knicks ter- like that's a cute little may that That he's given their just about everything almost every minute. Tom's on onscreen has been a joy for me. So really enjoying it. Couple of Food related fun stuff items. That i had is that fran is drinking some kind of fruit colored drink which i have to assume is zara just like in the book course. Which is the the juice concentrate. Only she seems to like in the book herald has a scene where he breaks out a payday in starts non on it through the scene when he's really nervous and i thought that was pretty. Great is a nice callback. It wasn't you have to know what a payday looks like. They didn't show the label or the rapper. But paydays are pretty distinct because they are not coated in chocolate. Although the ones in the book were so. I don't know but anyway held a payday in france. Drink some ex. Yeah good i. I missed that one. What one other. One i adding. Why here is that. In addition to the huntingford home advertisement. There's an advertisement. I salt on the other side of that and and i just thought it was really weird. It's an advertisement for table. Salt is not something that you'd normally see advertisements for it. I was trying to figure out why that could have been. And i have no idea why Salt is like the seasoning. It sells itself. Exactly you don't need to advertise all right so my my last fun stuff. Jay is wise. Why is this episode. Called house of the dead. It beats me. I must have missed something. Because i don't think that that phrase connects to anything that happened in the show it was. It was a little bit odd to me. Like i sort of like. Maybe this is where either the. I don't wanna get into spoilers. But i thought maybe it was referring to something that was going to happen or not happen and neither one of those things like okay. This preference doesn't make a whole lot of sense especially since there is no flag in this episode j. Yeah they could have made like the fake title to that rock movie. The house of the dead. That would have been awesome. I think that rock movie was a real movie. Though it was it was skyscraper or skyscraper. One of the two. He is a scrapper. Can we add one more fun stuff before we go sure. They're leaning into. Larry telling people that he's some sort of rockstar which is different from the book and is sort fun when it leads to scenes like leary treading on america. The beautiful For the whole town on ana on what are those things called. Scissor lifts He sort of love above everyone and he's just waylon away on. His guitar was a cool little moment. It was a little bit shocking to me because nobody knows he's a rock star in the book once they once the world ends but cranny makes mention of it earlier as well. I thought you were going to say it was shocking. Because he's up on this lift in the rain playing electric guitar. I don't have any other fun stuff items. But i think we should give this episode ratings. What did you think. I'm still not on board with this with this show. I'm a little bit higher on this episode than i have been previous ones and i'm gonna give it three j. shirt right at. That's better than the rating. You gave the episode three. Yep i'm just gonna go all out and give this five out of five jamie sheridan's yeah. This show. This episode was. It wasn't a perfect episode of tv. It still had a few problems but this was by far by a long ways the best episode of the show so far i'm going to give it to the full score. Five out of five jamie sheridan's. Wow all right well we are now four episodes into what is a nine episode series. But if you remember only the first eight episodes contain the story from the book i episode nine is going to be a epilogue written by king himself. So we're like halfway through the series basically jay and i think The the ninth episode is just a recipe on exericse. Oh i'm going to make sure. I have my notepad out for that so i can take some notes. Spoilers rock the rock stirring pitcher of like light red liquid. It'll be fantastic. I mean who wouldn't watch that. I'll i'd spend forty five minutes. Joie watching the rock makes rx eating. Paydays yeah you could. He could stir those rx with the payday. Great all right. Well that's all for this episode of two guys to the dark tower came. thanks jay. thank you links to. All of our social media is available in the show notes if you like the show. Please rain us on apple podcasts. To support the show visit patriot. Dot com slash. Two guys dark tower next episode. Join us as we cover episode five of the stand. Suspicious minds j russo. I'm sean mccur. Thanks bruce found a giant bag of halls on the clearance rack. not balls falls. We do take no. I didn't miss here you but i just pictured like how are you gonna finish the Where did you find chain bag of halls was it in the gutter was next to a dumpster was being clutched by a dead person.