3 Episode results for "Stacey Wellborn"
Saving Mardi Gras with Mobile Porch Parade
"Hello cheers business listeners. I'm ashley smith vice president of wholesale pharmacy and listener of cheers to business. And i want to tell you about the great company. I work for dr x. Is a family oriented company dedicated to taylor operational solutions for patient. Health and compliance programs that increases the quality and efficiency of patient centered care and always with the mission of the patients. Help i with over ten years of experience helping doctors and their patients with diagnostic tests patient monitoring medical supplies compliance wholesale pharmacy physician dispensing billing a much more doc. Rx is your patient and health compliant solution. Both under one brief to find out. How docker can help you your hospital. Pharmacy physician's offices and you need for your businesses. Please visit us at doc. Rx dot com that doc. Rx dot com d. o. c. r. x. Dot com now. Enjoy the show. I just talked to this float guy. Craig stevens carnival artists and he is renting us foot pieces. And i was like okay. Count me in. When met craig the first time he said you know three days ago i was not sleeping at night. I didn't know how i was going to pay my people. And they're so important to me. I want them to be able to pay their bills. And now this gift is essentially com to say. Here's a bunch of business opportunity. And he was welcomed like you said we was open to opportunity and saying yes. And how can we make this happen. How can we make it work. And they now have over forty houses. They have rented flu pieces to and he's kept busy and we'll be able to pay them through the season. The head is so amazing. That's such a feel good. I went into a retail store down here mardi gras more and he had sold out of most decorations of into to me's and they were busier than they have been in ages. And they're super excited to have all this new business walking the door and allies five and dime. These are all locally owned businesses that this effort has really impacted them immediately. It's great to see when no one is going to let the good times roll with mobiles month-long in citywide mardi gras celebration. It's more than just a city missing a great party. The financial impact this is tens to hundreds of millions of dollars lost tax revenue and hundreds of businesses artists in companies being put into financial jeopardy not to mention their employees. Instead of taking this lying down a couple of very smart mobile revelers have started the mobile portrayed to keep the mardi gras spirit alive in mobile alabama not only that but while in the process and save a ton of jobs creating a new permanent revenue source for desperate float builders for years to come the also uplifting the spirits of old and young during this most best time in our city today in the studio stacey wellborn and she's gonna explain mobile she's gonna talk about in detail till what started and what has been the immediate impact with the community. And how's everyone including you. How can you get involved. How can you be a part of it and be a part of mobile mardi gras. Hey i'm karen. I'm a former. Cpa entrepreneur business consultant with big ideas. Welcome to tears to business today. We have bag. Stacey wellborn otherwise known as lady will born here in mobile alabama. Thank you so much for coming back on. The show. Always love talking with you. Love talking with you. You're so informative. Now we're in covid. We're mardi gras season. And we can't have parades stinks. It really sucks followed it. Isn't that just plain sucks so tell me you know. I've been working a lot lately. So i haven't been watching the news. I've seen so much facebook though about yard guy. Yeah tell me what's going on a friend of mine. An server actually started website mobile porch parade. Gosh two weeks ago tomorrow. So it's been less than two weeks. She sent a note to a group of girls on instagram said. Hey i just started this thing. Check it out and so i did and then i said well. Do you have a facebook page. He goes no. I don't really do facebook us at girl you've got to have a facebook facebook page so She's like well you do. And i was like sure and so. I basically set up a facebook page on wednesday morning and then all of a sudden to become the pr representative for this offer. That's what you do. And i love it and being downtown or living in the old neighborhoods and being a part of this community. I personally was very sad to not be able to participate mardi gras decorate for more to go. I was ready to just to put the christmas away and wait for summer. Yeah we were supposed to ride week before last dolphin allen so my husband and i have been in that organization since two thousand and five and so it sat everywhere i think the financial impact though is the saddest thing of all yes definitely. It's funny when the mayor of new orleans and the mayor mobile get into it about who. We are mardi gras started. We all know it started in mobile. Alabama does why and everybody sees it as a big party By bills a little bit family. Friendlier there are no rules in new orleans right right but if you look past the party somebody interesting. The mobile mask I was reading something he wrote in. He says it's not this year. That were really gonna feel the impact. The restaurants will the mars will Do me mardi gras. Will you buy your throws and your beads in like in places like that. But the costume. Makers yes all right. They're not gonna fill it this year because because everybody pre-ordered and prepaid for this year and they'll just wear them next year. What are they going to do the next year. Getting ready right from there to the stores where they buy their supplies and the trickle down effect on the flight designers and all the artists involved. In that i mean they've as you say they were all set and ready to go for this year and basically put it on hold and they'll just run those next year so those flow designers won't have work for the next year. Will you got the designers. But how about all those people who make all the paper. Michelle on it's hard for me to bill. Sorry for the beer and liquor people because people drinking more now than ever. I think they're okay except the bars and restaurants. Well you know i- adele. I have a friend that works at a downtown restaurant and she mentioned that in the weekend before mardi gras in a three day period they sell hundred thousand dollars worth of bush-whackers all a cow in three days. That's insane that is insane. One that there we drink that much but it's a lot of people that's a huge hit to them to not and that's just one item on the menu so imagine the the total impact of not having mardi gras this year. All right now the tips for the waitresses their hours cut back and people. Aren't you cut. Fifty percent capacity The economic impact is huge. It's certainly huge this year. But i i'm with you. I think next year it's going to be even worse and So that's why the ports parade has really been such a blessing in one way. We're able to give back so we've been able to encourage residents work with local builders local artists even the retail shops. Go spend your money in those retail shops as locally owned shops specifically and buy some new decorations mean for every Little ball that you put on your front porch. I mean that means something to somebody so even if you spend ten dollars here and ten dollars there that's money that retailer didn't have. Oh yeah and their staff. Yeah bill for the staff to now. I've been saying since the beginning of this crazy stuff. I don't even know what to say. Anymore is look for opportunities. Said this is what this person did Yeah basically. Suzanne was sitting around seeing all this talk and lamenting of no mardi gras and then did see Will say new orleans kind of got started on the crew house floats before we did. He saw that and said whoa heck. We can do that too so she started the mobile porch parade dot com website and encouraging. Anyone everyone to decorate their front porch their front door their yard the house or business. Whatever it is doesn't matter just decorate and so that when you're riding around town you get the spirit of mardi gras and what i love about. It is. It's not just margaret downtown. Mobile or daphne. Or wherever or dauphin island it's everywhere it is everywhere you know so now you ride through. I'll tell you we have over. Three hundred houses have registered stacey. If i want to do this can. I still register technically no. We closed registration on sunday. January twenty four th but really so that we could get everyone on the map and distributed. But that shouldn't stop you from participating. We want everybody to participate whether you're on the map or not. It doesn't matter you know we did that. Really just to show the scale and then allow people to create their own driving or walking or biking tours self guided tours so we while we are not necessarily taking reservations or registrations. We certainly encourage more people. Anybody everybody please decorate from autograph. Because the more we do the more happy everyone will be. You know what you just did. Was that you provided a great example of managing and business. Oh thank you you know. This is a business show. Yes all right. So i was so excited about you. Coming on is one the financial impact of not having something but then finding other ways to do it I've been all about that all year long. And i'm talking twelve months. Not three weeks. The impact of looking at things another way and doing them another way and still making people spa and they might be able to pay their power bill. Well i'll tell you when this all started A neighbor of mine called and said. Hey i just talked to this guy and he is willing to consider Renting flu pieces. And i was like okay. Count me in. And so i connected and when i met craig the first time he said you know three days ago i was not sleeping at night. I didn't know how i was gonna pay my people and they're so important to me. I need. I want them to be able to pay their bills and now this gift has essentially come to say here. Here's a bunch of business an opportunity and he was welcomed like you said we was to opportunity and open to saying yes. And how can we make this happen. How can we make it work. And they now i believe have over forty houses that they have rented flute pieces to and he's kept his people busy and we'll be able to pay them through the system. That is so amazing. That's such a feel good Isn't it strange that every time you fulfill a need and it creates happiness. It's successful I don't think there's a coincidence to that. Now i agree had other artists the same Who have said you know. I didn't have any business this season. And now i'm We had another designer I won't say his name. I've heard the second hand but just said that he typically contracts is time to one organization and that organization didn't need him right and as a result he's busier than ever because he's able to now help multiple people and actually doing better this season than he has in seasons past. I love it. I absolutely love it. The doors that are shlaim them people's faces opening up markets and ideas and creativity and pocket. Books yeah. I went into a retail store down here. Mardi gras more and he had sold out of his decorations have been to me's and they were busier than they have been in ages and they're super excited to have all this new business walking in the door and allies five and dime. Haven't been robert moore yet but these are all locally owned businesses that this effort has really impacted the Immediately you know it's great to see. I'm thinking people's mental health to you know like you guys couldn't sleep. You know the toll that it takes a wondering if you're gonna be able to survive and are have to let people go and they can't get a job and feed their kids The toll of that happiness in that ingrained small the just automatically comes out that you don't think about You find yourself smiling. I think that that is probably curing more mental anguish than anything else right now. I'm just so glad to see so. Many people excited about this idea and decorating their homes. When i we're putting out a map mobile porch parade will put out a google map on february. I will put the link out. And i'll share it with you but i've seen preliminaries of it and there are houses registered as far west. As cody rhodes so pass the airport I think there some down your way that have registered and then all the way up into set suma and creole And we even had people out of state register. We're like okay. Well we're probably not gonna put those on the map but that's how wide spread and big. This has gotten so. It's it's when you see the map you'll be so impressed by my billion. I'm impressed already just even hearing about it to drive through my neighborhood. There's probably fifty house decorated in the oakley neighborhood. Right now you have got. I wanna take the grandkids. Yes yeah. I was going. I was leaving downtown last week. It was going down dolphins straight or government straight. And i saw one and it just made me smile. Doesn't it and i'll let you smile people. You smiled your family. You know laugh at stupid stuff on tv or movie. Maybe but i truly genuinely smiled at just driving down. The street is surprising smile. It right elbow heart grew a little bit. Yeah yeah so sure. We were out on our front yard on saturday adding to art porch decorations. And i was probably out there about four or five hours and it was a constant stream of people. There was a group of about fifteen ladies and their dogs. Were out walking the neighborhood and then tons of families walking kids just love it because a lot of the decorations are children's books so minds where the wild things are. How my neighbors paw patrol. They have a twelve foot dog in front yard so it was all the stuff coming from pass. Mortar goff life. It is yes. Most of us have engaged with a gentleman named craig stevens with carnival artists and he had to three warehouses full of mardi gras flute sculpture. And basically walk through and pick something where you winning so you rent them yes so they may a way to make money. They did so. This was all just junk sending in warehouse not junk. I shouldn't say that. No it's awesome like to get to go through the warehouses actually really great experience He's on south. Houston willie And there's some others around But he's been the one that really embraced this idea as you say find opportunity. Let's run with it. And i'm not looking for exact prices but is it expensive. It can get expensive from a few hundred to the most. I've heard anybody. Spending is twelve to fifteen hundred dollars. And but you know for sure throws i'd be that's nothing to spend arthritis. I have to tell you. I really thought that johnny was gonna be upset with me over this. That was spending this money. And then my mind i just had all my logic ready to be okay this but this and really he and i would spend easily spend that kind of money on throws absolutely between us and i thought okay. Well let's do this. We're helping this artist We're growing community. We're doing something fun for our neighborhood and our our city. So let's do it. And i just had pulled the trigger and then not only did he not give me any grief for it. He totally bought in and went and spent more money on like lights and decorations. And all these things so now we just have this massive art piece on our front porch. It's really quite amazing. It is amazing. And i have johnny puts a picture in it when he posts this page. So just people can see what's going on. You're born and raised here like me. Mardi gras is ingrained in you I missed out on a lot being a cpa for twenty five years but still always had my day or you found an night to take the kids to a ninth grade downtown and you know who can enjoy mardi gras ball. Oh yeah and i would think that togetherness is bring into the communities as well it really is and even my neighborhood Neighborhood association has not traditionally done this but now because of all of this is going to hire a couple of brass bands on a couple different days that weekend and have them just walk around the neighborhood so that families can just sit on the porch and get a sense of the music right. I mean that's the way we haven't really talked about is the musician. Yeah yeah so you have the brass band. Just walk through the neighborhood and let people be out and celebrating mardi gras safely and your pod if you need but Still get that the joy of the sounds of mardi gras swell well down. Well if we ever it's hard to get people to come down there but there was a bow wherever monica operate in called ore are and so we're all you know. One of the neighbors put out that he's on the corner and that's where we all gather and he said no prayed. I'm so sad. I said well. Can we come down through the cul de sac. you know just had. The grandkids are kids. Llandough with is just you know we have throws. I'd say you said has a ton forty houses that are doing this. So is there a day. That's more encouraged to come out at others like mardi gras day. Well great question and we do have a private group for all the folks who've registered and they're currently voting and i think what we're gonna do is Encourage folks to do tours. On saturday february thirteenth and or mardi gras day Some people don't have mardi gras day off some do and so that would be a great day to participate. So either saturday the thirteenth or tuesday the sixteenth. I just had this mental picture of may be in the back of my husband's truck with the grandkids and we're throwing out throws that we didn't get to use the homeowners. Who did this but then it hit me slap in the face. I was listening to one. Oh six point. Five this morning with dan and dalton and josh woods was on the grounds And i'd seen his cow picture on facebook. He's got a cow is afloat though the calendar and doesn't everybody have one and so what they're doing is they're taking. You can nominate your neighborhood. And this morning. He said they're going to pick two to three. They have never had a marching band. Wow they have. I don't know how many floats all socially distance but you walk out in your yard and they're gonna to. They said secretly notify the neighbourhood said impact up. Somebody will come out of their houses. Their floats go when they're going to be doing throws off of it. I'm went josh. would you were just. It's a brilliant idea. I could say like it said on the ankle. Henry show george woods. Well it's just another example of being creative and bringing gras to the people vs the people to mardi gras. I love mobile due to all right. So how does somebody find out more information the map. Where do they go on the web. So our website is mobile. Porch parade dot com. We're also on facebook and instagram. And we encourage people to tag us or use the hashtag mobile porch parade in any photos that they posted. That's what they what they search. Is bill torrey. All right guys you heard it will also put it in the links to the show for you and i wanna go ahead do much years early all right. Let's cheers to people like you. Stacey that are creative and just want to reach out create happiness and cheers to mobile changed. Mobile mardi gras. I agree with you cheers. Thank you so much for coming back on the show. Thank you for having me. I always enjoy it good times. Good times happy. Mardi gras everybody. Please be sure to subscribe to cheers to business. Podcast on itunes or anywhere else that you get your podcast visit our facebook and be sure to give us a like and if you have any questions or topics you'd like us to discuss. Shoot us and from the website cheers to business dot com.
Battling The Coronavirus and Going Viral with Joe Calagaz
"The had to believe there's going to be a a light at the end of the tunnel was. I don't think it's a training. I really believe that sometime. This summer is going to explode because pent up demand but I have to have to have faith that it's going to get better. Now's the time to kind of take care of our teens. Make sure that they stay healthy that they stay employed and they stay busy preparing for the unknown and having a good relationship with a biker. A lawyer and Accountant. I guess. Keep your head up and keep trying to come up with ways to help the community and your team. That's all I can say. Hey Buddy today. We're going to give a win. Win Win Join AVARS business story. This thing's gone truly borrow all over the region and nationally. It's bill good media story. We're going to talk with Joe Allegations Against Printing. It's a commercial printer known for their menu in Restaurant Printing. Joe Needed a way to keep his talented and skilled team employed and busy during this time because orders just disappeared so what he decided to do was posturing and clean the whole company. Something different and wonderful happened. An employee had a high uric above it and realize the chance to start using the BRA materials. They had on hand to make the much-needed face shields for the medical and hospital workers and possibly even create a whole new revenue shrimp for his printing company after making a crude facial prototype categories now producing five to ten thousand of these shields. Everyday on this episode. You'RE GONNA learn how Jones team turned disruption in a much needed new orders coming in the healthcare world has a new source of much-needed equipment. Kalugin employees are engaged in super excited to be a part of this business innovation new revenue source protecting frontline medical workers in a media story. Everyone's is talking about Kalligas story has blown up on social media with three hundred fifty thousand views. Local and state traditional media has picked up the story and not only that mayors and governors are contacted Joe and shared his success stories to inspire others. Kala's made a splash across the whole printing industry and shared their idea design and prototype to the printers across the country. That will listen. Said they can start filling their needed orders and supply the much-needed healthcare worker with protective equipment. Plus springhill college marketing professor and Pr Professional. Stacey wellborn is in the studio. And she's going to explain her role and sharing colleague as a smart business and feel good story in a time when we all need some good news. Hey I'm Karen I'm a former. Cpa entrepreneur business consultant with big ideas. And on the MOM. I'm Katie I'm a payroll specialist business owner and detail oriented person that makes things happen and on the daughter. Welcome to cheer to Business Stacey. Welcome to the show. Thank you for having me. I've seen this story the last couple of days all over social media and the news and I wanNA thank you so much for coming into the studio and we'll have JOE re. He's calling in soon to said that our listeners can hear this story. Thank you for having me and I welcome the opportunity to for Joe to tell more of the stories you know. Most social media posts in media are short so I think this will be a great opportunity for people to hear the full story. This is awesome. Hey Joe Welcome to cheers to business. you're really popular man right now. Now now you've done like five interviews and today's been visiting with the mayor and it's all because you you backed out something I've been saying forever and especially in the last couple of weeks. Is THAT COMPANIES. Need to stop and think outside the box. Tell us your story. Well I think it all began with all this downturn started to happen my wife and I got together and we decided that number one. Our team is too important to us to put him on the street. I just couldn't imagine doing that. Hyun a lot of that right now. They don't know whether to let him go to keep them in what to do. Yeah and this was all before all of the governmental stuff and and we had a cash reserve and we were prepared to keep him on staff and I actually Kinda started a new company motto that said the for the foreseeable future. We're GONNA clean and cross train and that's what we're GONNA do. We were GONNA. I'm we're a pretty skilled environment with printing presses and those kinds of things but not everybody can run every piece of equipment so we decided that what we were going to do. Is We will use this time to get better so on the other side of it we had a better train staff and the facility was in better shape and and that kind of stuff. I think that Kinda gave my staff away to think outside the box in Michael Cuesta who's director sales. He saw an article on online. That said the face shields were becoming a real problem for the healthcare industry so he started walking around the shop and Started piecing together different components. And see what he did is went to production manager and handed it to him. His name is Donny. Web and said Hey Donny can we produce this and Donald took a minute and look at it and saw what he came up with and he said I think we can So they brought it to me and showed this fairly Somewhat crude I'm looking at it and tell amazed and impressed because you know to me live doesn't have to be complicated and you took something and made it so punctual you and your team and by the way. How proud of your team are you? Oh it's incredible. I mean them coming up with this idea and being able to execute it and and what they did is applied if you step back and look at it as objectively it is printing project which is not put an ink on anything so what. We boiled IT DOWN TO SIMPLEST COMPONENTS. Now we had involved manufacturers. We had involved suppliers. We had to search and source things that we have no idea. You know the crazy thing that and it's probably the mobile in me. I guess that If you look if you have one if you happen to see the the string on the back of It actually came from. Michael's wife's crafts little boxer. She has for her kids from when they make made the Mardi gras mass for their kids a few weeks ago so simple. It's brilliant and that allowed us to go from making small amounts so these two making large amounts of the second were gearing up to be able to produce between five and ten thousand of these day. It's because we we saw it as a printing project again. We're not putting ink on it but we're doing everything else. It's a kidding project. It's a resource project. It's cutting project and we were able to take some of the different things inside of our shop and China repurposing and and make them do what's necessary to produce these in volume by at tell you something else and I know you come from a long line of we inventors or you know you guys have always known to devise yourself and so but I wanna meet you face to face because something else you've done and you and your team is that number one getting the community involved number two. We did a whole show. One time on knowledge sharing and you have reached out to the other printers not asking for anything in return and shared this knowledge with them and I think that's so huge. It's not about the dollar today. It's about saving us all for the long run. Well it's actually What I did this weekend is is this was Kinda. My plan all along is just based on the way. The hospitals reacted to the idea. I felt the need was going to be significant nationwide so the first thing I did was reached out to a really good friend of mine. That's in California and I shared the idea with her. She's equip the same way I am and actually she's got two of everything that I have. So she can produce even more and obviously California in the middle of the hot spot of the world the US is part of it anyway. So I shared everything. Shared the die lines this year. The Manufacturers Nice everything with her to get her spun up and she started prototyping in producing they had a crew in over the weekend producing their. I I think two thousand shields. The next thing I did this weekend is is. I engaged my trade association because what I want to happen now. I WANNA raise this to the national level because there are printers all across the country that have all of this equipment sitting completely idle right now. I mean when when we started this project Thursday a week ago that Friday we normally have between seventy five and one hundred work orders. Printing work orders in progress. Will I ended that Friday with a single work order in progress? And how think there's been but a handful this week and I sure printers across the nation have capacity. That could really crank this out. Now there's a supply constraint. Jane is a problem. I'm hopeful that I can get the government to you. Know help with that part of an and bring in other industries says I mean I bought an off off the shelf phone. This is packing foam. And I bought the nation's supply of that packing phone from the vendor that I was working with well that only got me to sixty five thousand shields and and so it's it's Kinda that evolution of what's the raw materials today versus. What are the long term raw materials? Say Long term. I'm like next week. So it's it's changing that fast that every day. Something different and while we're talking about foam. Is I think right before we started on the podcasts? Someone from Alabama has reached out and says they can produce me foam so there are hopefully going to change today and this is why I love business. This is why this is so fantastic. I mean the energy is contagious in the hope. And you're talking about I'm looking at one and it goes across the forehead because I've seen people with the scars and stuff from wearing the same mask all day long. Now this is the shield. They still wear a mask right. I think in some cases they wear a mask underneath it and in some cases they don't it depends on the exposure and what function the healthcare workers performing remember? I'm a I'm a printer. Healthcare and learn more and more. We actually are prototyping today. A were calling an ice shield which will attach directly to a cloth mask so a lot of the hospitals have a lot of standard cloth mass while they don't have the plastic shield to protect their eyes. So this will be a product that will go onto the actual mask. I mean we'll have it. He's the tape on it the appeal type off from though it's Tajik the master getting ready. Use those if I can get raw materials. I can produce in the tens of thousands a day. It's the process used in that. It's the first half of the process that I'm using to create the face shield with the phone when the string all that if I just provide them an ice shield that protects. There is if that isn't acceptable product for the hospitals in mood deliver our first batch of face shields today we're going to take them those prototypes and then just ask them. They have a current product. That is a mask an eye shield already attached by manufacturer to what I'm hopeful is that and I'm trying to kind of focus in on the the hospitals the healthcare workers. I mean in really when I say that I mean it could be anything from emergency medical. Whoever medical professionals and let them figure out the best need and use case for the four what we're able to provide that makes total sense. I mean they're the guys that know where it needs to be and how it needs to be and and let them protect their workers says they start testing and start trading and all those kinds of things Jeff. What's the best advice that you think's going through this that other small businesses? That are really struggling right now. What would you tell them? I've been telling my peers that I had to believe. There's going to be a a light at the end of the tunnel. I don't think it's a train I really believe that sometime. This summer is going to explode because pent up demand now. That's just me thinking it's going to happen but I have to have faith that it's going to get better now. Is the time to to Kinda take care of our Make sure that they stay healthy that they stay employed and they stay busy as possible. I feel like we all have to really try to prepare for these unknown things. I mean I do swot analysis and I don't think I've ever identified a pandemic my threats I just. I just don't ever think anybody thought that but I think preparing for the unknown and having a good relationship with a bike or a lawyer accountant in addition to my customers. That's my grandfather actually. That's one of the things I tell people all the time as a you know if you stay in business because your customers but what keeps your business going as your lawyer. Your banker and your accountant. Because they help you keep what the business side of business running on the right track. You are preaching for twenty five years and had a practice. I Yeah I totally right there with you and I want you to know that I admire what you're doing so much Stacey I think you have a question Yeah Joe. Will you talk a little bit about what the reaction has been? I mean you walked into this And took a leap of faith and started producing and buying materials. We talk about what the reaction has been. Well it's been overwhelming. I'll be honest. I'm not the guy typically stands in front of cameras are are does phone interviews. That's just not kind of been my thing in the past. So That's outside my comfort zone but the reaction. I've never seen anything like this. I've never experienced anything like this on the social media side of things and the outpouring of support and I mean I think I think this kind of speaks volumes is that because of that facebook post we have maybe three hundred thirty thousand reaches or and maybe thirty five hundred shares and I think I looked at the statistics on quoting from memory out of all of those shares and likes and all of that. I think we might have had three negative ones to me. That just shows that people behind this idea people want positive things going on if you put something on social. Tends to garner sombody body right now joe. This is so positive. I think those three people probably nothing makes them happy. So you know just wipe it off. Let a guy. Because here's here's your to you Joe Joe to the three things that I wrote down while you were talking one have a cash reserve to clean work on Your Business. Cross train. Always get better in three. Think outside the box so I think. Do you think you have a new dynamic. Now the employees feel so engaged and just honored to be able to provide these four. I mean the healthcare you some of these things are tearing heart out of it you know. I have a daughter or son our family member who works in the healthcare world and they're concerned about their life and our staff is seeing. Our team is seeing all that then. They're recognizing they're just providing a little bit of protection a little bit of comfort for those individuals in and Yeah. The dynamic has changed quite a bit. I mean I've got a great team in there. There are one hundred percent behind this and they're just I mean I have ideas coming from all they're excited. Oh yeah well we said I want to leave. Whatever business of Mon and that it was when you leave at the end of the day I want you to feel productive. That was my biggest goal from my people because then it just gets bigger and better but if you think about it was the worst thing about your kid. Being sick. Can't do anything to help them. Your people in you are helping side. Just want to give you a big shout out and a big. Thank you anything else for today. Show I guess keep your head up and keep trying to come up with ways to help the community and your team. That's all I could say I can't tell you what a pleasure it's been meeting and talking with you today. I hope we can meet in person and shake hands and I'm a hugger time might give you a big hug. So that'd be okay. Once you know the President says we can now stop doing Social distancing will definitely meet and shake hands and get maybe a big this right. My husband wants to shake your hand and I'll say trump told me I could. I can give you a hug. Gripe all right man you take care. Go get busy. Hey Dell your whole team that everybody here at the Container Yard Deep Art Studios Pay. Well Ball you name. It mastery net were marine exhaust all the companies that we all represent sitting here right here today give them a virtual bigalow hop off absolutely all. Thanks to all right. Thanks Stacy thank you so much for introducing me to Joe in his story and I think my eyes might leak powerful it is. I'm glad that We were able to get you connected with him. He is somebody I've known for ten plus years and when they called last week I said yes. See now my eyes are league. He is so good to have something. Good how did you because you weren't your professor at Spring Hill College and you're not. You're not doing that much. Pr How did you get brought back into this? So I did work with Joke Alagoas ten years ago. Did some logo development work for them and literally only seen. I haven't seen in years. He has a big concentration in menus right. So they change Do National Printing for restaurant chains. Coal is really their focus area. They do local printing as well. But that's been their focus for the last eight or ten years. Can you ask him to take about fifty items Tuesday when we were there? When I was there last week I kept seeing all these menus in boxes and I was like. Oh I'm hungry. That's they way I'm sorry. They do that and they also have a print t shirt printing business that they do. That's fans right. Correct so literally in the Michael. Cuesta is director of sales and he mentioned Michael in interview. That Michael One. Who really came up with this idea? And Michael reached out to me on Wednesday and said. Hey Gimme call. I want to run something by you to later. I was sitting in their office talking. And they said what's is GonNa be in take and I said I don't know and I said Look we've worked together for a long time. I don't care what you pay me or how this works out. I just want to be a part of this and let's just get works. See that's what it's about. It's not the dollar today it'll be you'll be paid back. Just help everybody else. Well and of course the end. I'm getting great material for teaching and Research and writing and such. I mean we talk about people say all the time to US marketers. Well how do I make viral? Will you don't make something go viral? It just has to happen. You don't have a magic wand. If there were a magic formula I would be rich. They but there is a bit of a magic formula which is timing and the type of content the way you put it out. I mean I was very strategic with the messaging so we put a post out Thursday at six o'clock in Michael Joan. Iro texting this whole time and I said we might get to two hundred shares by eleven o'clock that night now. Johnny may disagree with me but I WANNA put it in perspective of where we are with the corona virus today Right now so it is Monday. I know that March thirtieth March thirtieth. Yes so it's just come down that the you know stay at home guidelines are going to be extended to all of this is wing up laws continuously changing and this has happened. Yes so this idea started about ten days ago the Thursday before last and then Michael went into Joe and said Hey. I have this idea on Monday. They had prototype. It took two four area. Hospitals got feedback from them. Revised purchase orders all four hospitals by Wednesday. They call me and say we think we have a thing and we need your help. While and Thursday we put the post out I reached out to the mayor's office and said Hey I have a good news story for you. I think that you might like to hear it. They mayor came on Friday morning. All three news stations came Friday. Who's on the radio Friday? Joe An interview with the Birmingham News Station. Yesterday it's been onto national or state websites. I can't tell you how I am right now Kennedy too. So thank you thank you for introduce me and at least being here so I want to really thank you. Thank you thank you for having me. It's really it's easy when it's good right and you. It's about relationships as you've said many times it's not about the dollars the dollars will follow up. Let's just do good work Let's be good people. Let's work with good people and the rest of it will follow. Just wipe my nose with the hand sanitizer white sinus better. I forgot to where non running Mascara Waterproof. Anyway go back. I'm sorry I got us off target. I got a little motivational you. We all have family and wall trying to do right. And we're all a little bit of social media right well. Let me see social media so crate when this came and I said to Joe I said again. There's not a formula for making some to go viral but everybody is craving good news right now all if you turn on the TV is just bad. News and in a fair amount of social media is bad news. So I think that's what happened. It was the right story at the right time. We just put out a couple of photos of real people in a print shop. It wasn't a perfect photo or any of that. Look it doesn't have to be perfect. That's what I want to get out of it. Is that when you do social media? You don't have to have perfect images just let your images tell the story be real and be real and we were attracted to what's real. Yeah and so in the post I wrote you know. We are a printer focus on the restaurant industry and given the situation. We found a way to do something to help. And we are here to help and it's not about making money. It's not about fame. You know all of that. All the exposure has been great. But that wasn't the goal either. Goal was to get these facials to the healthcare workers. Can you imagine being part of something that you helped change people's lives and that is such a big part of what you know? We all have our talents. But don't you WanNa make somebody else a little bit better all the time and I think that you know to me. Two Thousand and eight was caused by greed. When more summed up the whole thing and I think when you when people are just little bit selfless you know. And that's why I've been prigent. Just stop for a second take a breath look at your business. Do a lot of business. People don't like numbers was my mind. Then find you someone who does find you a PR person you know. That's not what your talent laws and they don't have any money has any money right now. Well and one of the things I said to them was a printer and I need like business cards and stuff so said to Joe. You're a printer and a marketer and I need things printed so maybe part of my payment will be printing absolutely you pay into print. He does this for you. I've always I learned a long time ago not to do too many freebies. Everybody should just pay each other right. You know and we can. We will yes of course of course right now but you do it for the kindness. Now in the payment will come later right. Yep I really applaud them for reaching out to a professional communicator. Because I think that was part of the success of the story and then also I was able to manage the media for them on Friday. Oh I agree so much. And all those media coming in and out of their shop plus my. Don't clean your own house thing. Is that because you were handling that which you know they were able to go and keep this thing and build it better and stronger helping more people that's right. I mean the whole time I was there. They were on the on the phone with suppliers on the supply chain. They were taking. I mean their phone starring off the hook at eight o'clock Friday morning this Bula and they've received thousands of orders and Joe is really going out on a limb. I mean he had made a call to purchase raw material before they had any orders. This isn't their business. Do He's really going out on a limb and investing tens of thousands of dollars gut stands for God. I'm telling you he was telling him what to do. That's right so he and he does. I think he trusts his gut. And he's been successful businessman for more than twenty years. So you don't do that. If you don't trust your. Hey Hey bought the he got it in ninety one and I was thinking when I heard that rhetoric but you know Katie was born in ninety. Two sorry catty. She's she's with the kids today. Everybody knows she's taking care of business. Harnack GONNA meet up later on But we know how hard it is for the moms with kids at home and dad's with kids home right now but so I knew that's a long time. Yeah so Kalligas. As Joe mentioned his grandfather started Alagoas originally nineteen fifty five. Yeah and then Joe joined the company Ninety One and started the printing division but nineteen fifty five. They were selling cameras So I think it's a huge lesson to other people out there ever evolving with your time. You keep doing the same thing you're GonNa do is going to stop. Yeah and if you think about. The JOE is a third generation business family business and every generation they have morphed they have pivoted. They have found new ways to Lumumba Joe Now. Joe and his wife now own CAL printing and so that. There's a separate company for them but they are investing. They've seventeen employees and I applaud them for making this decision two weeks ago when all the started to say no matter what? We're GONNA do whatever it takes to make sure our staff and our team stay employed and have food on their tables. It's amazing to me that they have such a great team because in our in payroll ball and exhaust are are amazing. I can't Oh my heart. Today's about calicoes and innovation and surrounding yourself with PR PEOPLE. The people you need the people like you. I'm Florida Today. I'm humbled I'm probably GONNA go in the bathroom and have a good crack. Well I really appreciate you having me and having Joe and I. It's been an honor to work on this project and I look forward to seeing where it goes. Next cheers to hope cheers. Innovation cheers taking something awful and turn it into something. Nice in new involved into something that could change. The world cheers creative. Thinking cheers cheers difference. Please be sure to subscribe to cheers to business. Podcast on itunes or anywhere else that you get your podcast visit our facebook and be sure to give us a like and if you have any questions or topics you'd like us to discuss. Shoot US an email from the website cheers to business dot com.
Start A Festival with The Bubbles Queen Lady Stacy Wellborn
"Well i brought the bubbles. I m champagne burgeon all right so i i'm gonna take the cage off okay. Now that's what this is called did not know that intended to keep the cork in the bottle. Should the court try to escape would try to escape while it is under massive pressure. Yes so the best way to do. This is to put your hand in turn slowly. You would've jumped out of your seat. Hello cheers business listeners. I'm ashley smith vice president of wholesale pharmacy for dr x. With over ten years of experience helping doctors and their patients with diagnostic tests patient monitoring medical supplies compliance wholesale pharmacy physician dispensing billing a much more docker x. Is your patient and health compliant solution. Both under one brief and always with the mission of the patients. Help i to find out how dr x. Can help you your hospital pharmacy physician's offices and you need for your businesses. Please visit us at doc. Rx dot com. If you have something you love and you want to share it with others then don't be afraid of a long list of to do's and logistics to make it happen. Just start with a simple decision. Just jump just jump right in. Hey everybody welcome to the show. Today we have missed they wellborn. Who's coming back on the show to talk about. She's taken something that she loves and she's turned it into a net and it benefits the community local charities small businesses just bringing us all together to have a good time and drink some bubbles. You know. I don't know if i can get enough The stories where people take something they love and have the passion for and they make a business out of it. hey i'm karen i'm a former. Cpa entrepreneur business consultant with big ideas. Welcome to tears to business. Stacey wellborn thank you for coming back on the show. Thank you for having me insurance and bubbles with me. This is a fun topic. I'm excited we all need some laughter these days don't we i do. I need some laughter in my life. Good it is medicine well. I brought the bubbles. I know somebody finally brought me champagne on the show so excited. I can't believe y'all have had champagne on the show and wine and clinking no but never never champagne. I i have to admit that. I'm honestly not having been the biggest fan of champagne. Okay and i know you are. I am a fan of all things. Bubbles. you are the queen of biz. Yes yes that's what we're going to talk about today. I'm excited well. You know. I've seen the all the stuff online and wondering what you're doing and visit fist. That's a lot of work right so we're going to talk about it all today and she's going to tell us how to take something you love and then make some fun out of it. Show you open the bubbles. I yes place okay. Let's see my take me a second so all right so i take the cage off now. That's what this is call did not know that. So this metal piece. I am a champagne is called the cage okay and it intended to keep the cork in the bottle. Should the court trot escape would try to escape will. It is under massive pressure. Yeah so if i then the best way to do this is to put your hand in turn slowly a you laugh and you him so jumped out of your see nope it. We'll here let me or you. Some bubbles that smoky. Can you hear this. Have you always love champagne. I honestly don't know that. I recall when i first had champagne but over the last six or eight years. I guess i've really come to appreciate it. I will say. Give credit to my good friend. Melanie who lives in new orleans she Probably has been the instigator of my love of bubbles and She joined mardi gras organization. That's all about bubbles. And so i have since joined as well and you know i love. A celebration is small large medium. You know whatever it is. I love to celebrate the small milestones. I love to celebrate the big milestones. So it just fits with me and my personal. And i've been that way for twenty years about celebrating so there's nothing better than celebrating to celebrating. Then with bubble. So take your. That's money tasting. So that's not too sweet. It's not too dry. This is actually a show okay. So perfecto or italian bubbles so it's really sparkler. They're all sparkling wine essentially champagne. All of them are wine They're all sparkling wines and then based on where they are made is the type so champagne can only be made in the champagne region of france. Will there's some very specific things that that they require. In order to have it called champagne there are sparkling wines. In france that are made from similar grapes just not very specifically in that region in the very specific methods methods jump on wa something fancy like that but in italy they make sparkling wine. It's called go and in spain call kava salva say similar. White grapes similar process just different region called different things in the united states. We call it sparkling wine okay. Generally all right 'cause you know i've had a couple of weddings or you know different things like that. But i've never gone in somewhere and ordered champagne. My guess is the ones you've had the weddings. Probably the hopefully not andre. Andre is a traditional grocery store sparkling wine. you're probably familiar with if you drink mimosas. Andre perfectly fine because you're really just getting a little bit of the alcohol a little bit of the dryness most is just champagne and orange juice. Easy and and that's probably where i started with with moses and champagne pat those. Yeah and so it didn't really matter the quality of the champagne but when you start to drink individual champagnes or sparkling wines. You can start to appreciate the differences between them all okay so for the listeners. Today you took something you love and you turned it into annual event. Yeah and that crazy yes. How do you do that because basically when you do that. You've made a business or something yes. It is a nonprofit benefit. It is a business. Because i run it as part of my business. But essentially all the prophet. We give to the nonprofit that we choose every year but essentially what happened was three years ago. A good friend of mine said hey. Let's go to this festival and atlanta. And i said i can't go and then she said well there's one in new orleans. I said. well. I can't do that and she goes well then. Why don't you just start one. And i said well okay. The challenges on down the gauntlet essentially what happened. And then i happen to be giant mobile. We happen to stopping domke market met. I love domke market. And she's so great. And i just said hey. What do you think about this. And she goes. That sounds like a great idea. And then i did a quick search for like national bubbles days something to look for a date that made sense will. The first saturday in june is National bubbles day. Well this was. Like i when i had this conversation almost exactly three years ago and I was like all right. Let's do it and we literally through that first festival together in six weeks. How many people were there about one hundred and fifty about. How many do you think will be coming up to one hundred seventy five okay We intentionally keep it small to your point earlier about the pecan festival. That's a huge event. We don't want this to be a huge event. It's meant to be a small intimate event for people who appreciate champagne. It's not meant to be like a beer fest when you are downtown for six hours and drink four thousand beers now. We'll have twenty five to thirty different sparkling wines that you can taste. And so it's you're gonna have a good time but you're gonna probably need to get an uber home. I don't mind those kind of party. Do you get the body. Donate the wine has work. No we unfortunately have not been able to do that but we do get to buy it at cost through our partners so we do pay for the wine. Two years ago was brand new. Nobody knew what it was last year. That was the pandemic nobody was donating anything and then this year. We are just set the budget so that we can make it work if someone wants to donate one. We would be grateful. Well i would think a distributorship would wanna hang signs everywhere. Trying to get their one might be an avenue to go. I'm sure you've thought of that though we have and we've made those asks again. Last year nobody was donating any product. And so this year. We're working on that. He's i think people ready to get out and have guitar. They are and we so. We put the tickets on sale. Maybe three weeks ago and we sold thirty percent of the tickets in the first week. That's really good because usually they're all coming at the end Yeah i we're going to sell out. I have a feeling desperate tastic. So what are the steps. I mean well. How do you get this down pat now so say somebody out. There loves bronx. I don't know how broad festival you know something they love. Sure that lovelock's so tell us about that. What are the steps. Well i'd say the first thing is your location because that's probably going to be your largest expense and figuring out your product of sorts for us. The wine is the greatest expense There are other areas we can get donated. We try and get food donated The band gives us a deal Basically ask everybody for a deal. So you know there. Everybody's in on this but once you get that first location and we've been lucky all three years. The location has been donated so we were grateful to these l. house which hazardous the first year. Yeah crown hall last year and this year at the history museum of mobile. Oh that's going to be beautiful I'm so excited. The history museum is a true partner in this they are the host. There event planner is on our committee and helping us plan the event and they are the beneficiary so the proceeds from this year will go to their exhibit. they're developing for the clotilde which will be housed at the africa town. Welcome center that's fantastic. Yeah about that worked out really well. Yeah all right. So there's other things liquor license well so every year has been different because we've been different types of venues and so you know we've used Bartending partner who handled that we used a venue that handled it this year. We've got another catering partner. Who's handling it so you just look for ways to outsource and bringing the right partners to take care of certain things i always say. Don't let a logistic keep you from doing it. Figure out a way to find the right partner. And that's what i believe we've done is we've really each year. We've built a great team and a great group of partners to help us execute this event you know. I was a mardi gras from two thousand five until last year. And we've been going to the same place every year to hold our event liquor license never came up then all a sudden somebody said Somebody turned us in. You got a way to get a look license. The people don't realize how much trouble you can get in without having that and it can be very expensive. I think the first year we paid fifteen hundred dollars just to get the license and insurance And then because we've changed and had different types of partners we haven't had that great of an expense but it certainly something we have to consider every year. Same people don't realize that you can get event insurance So just covers that event but if you have a fundraiser before or after kind of thing that you'd have to get another event right right and the vince policies usually around three to five hundred dollars. But that's something you have to account for. Yes cost of it. You can't go without it so once. We have the location in the day. Then we need to think about marketing. And now you're an expert of marketing. Well you have a doctorate well almost almost in yes and because this is a nonprofit event and it is a shoestring budget. We've had to get creative on that. So the majority of our marketing is done online. It's really word of mouth so obviously the website facebook instagram twitter. Even we're active on all of those channels we've Tickets are event bright. Which has its own set of marketing channels and a question. Do you give anybody tickets. Maybe that other people follow well so we will do some trade tickets for Influencers so we actually one of the the girl who instigated this whole thing. My friend carey. She had a brilliant idea two years ago to look at local influencers so we hosted a. We will do it again this year. A pre event preview so two weeks before the event we will host a preview event for local media and bloggers influencers so raewyn shankar. He's a great partner and he's a sponsor he camisole dutch seraing that because she's a member of his network. Amanda gibson with lemon baby love all those people have been on this show. They're all such great people so They'll all they have been super helpful in helping us get the word around and we continue to look for other influencers. There's some over in baldwin county that we're trying to connect with because we want folks from smart. I don't know anybody else doing that. Off the top of my head probably orbit anybody. I think it was actually a really good idea. And on again. I give credit to carry for that idea and we've just implemented the last couple of years but we'll we'll do it again this year and It's a great way before the event to get these loud mouse only allowed to talk about your event. You said that. I love them all. And that's why we love them as they they're create content generators and they have great followers and their people love them and so if they will even this event than than we hope to their followers will too all right so what else. Well i will say what has made a difference for fizzy fast and the reason why it's been so successful and the reason we were able to pull it off that first year in six weeks and even last year because of all the craziness is i have a wonderful group of friends who stepped up and said i want to be involved. I want to help. How can i help. And there's probably eight of us and games. That's not a big committee for putting together an event like this but everybody's got their role. Everybody does their job and we love spending time together so of course it every meeting we have champagne so you know you can't beat the that's a great meeting to attend you know. I'm part of a nonprofit cool kindness and so you know back in my cpa life. I turn did the five. Oh one eight three things we made it happen. And then we were holding an annual event mardi gras for kids and for an hit. You know heather pepper corner. We miss a much Was part of that. Donated the place and i mean i did the mc. We did all the necessary things and actually started pulling off an again. Kobe hit But you know. I know ginny and i know she's not gonna let that stop her there. Actually friday putting more matt's down dolphins. I saw that. I was such a great new. Yes so you have to do these doable. But you've got to have my point of all. This is that the people on the board The committee whatever. You wanna call them. You gotta have him. That's right nobody could do this by themselves. No no and. I have no illusions to the this would happen without this team. I mean they are Fabulous a amy hulsey. Melanie melinda abby malcolm emma ethan. Just an amazing tribe. I you know that that really a lot of them will say that. I get them in trouble because they hang around me too much. I'm like well if you stay around too long. They'll be another idea pop up promise we'll have fun and we'll celebrate along the way we should hang out more visit. There's no telling what we could do. Johnny might not let us do that. Dehere johnny talking nine. Don't i love it. When i can make with his wife. I'm right i'm ready. Let's go all right. So who do you target hit. He wanted your even so we'll say the price point is hi. This is one hundred twenty dollar ticket this year we will. You'd have to if you got if you don't want to a lot of attendants exactly so we made that decision to do small attendance but high ticket price for the first two years. We did a regular ticket and a vip ticket and so there were seventy five and one twenty five and this year. We decided we're just going to do the one twenty five. We're going to keep it simple. And then everybody has access to all the wines that are available and there's not this split and availability so in the museum's actually kind of a small space is multiple small spaces so we're logistically working through. How do we put different things in different spaces. So that's one thing that we've worked through so you're gonna have a different theme in every room. No they'll be but there so when you walk up there's going to be champagne on tap which knowledge you knew that you could get bubbles on tap and you can so when you arrive you'll get a small glass of that and then In the courtyard we're going to have shocked hours. A champagne cocktail bar. So moses french seventy-five some other things like that and then came as all dutch. Do custom ice cream with for seco- and then in the main hall will be where all the tastings are so there'll be a table the way we organize eat before tables one for sparkling wines one for champagnes one for psycho and one for kava so you can go and taste them and because really truly where this came from is i want people like you who've like maybe had champagne in the past and didn't really have a relationship with it. You can come try twenty something different wines and find something you like. 'cause they're as many chardonnays orders many merloz as there are there just as many sparkling wines. You know i'm gonna go by ticket right. I would love that great. I probably a good time. I might not be able to go but Go get your tickets right. That's right well you can send somebody in your spaces. That's right that's right all right so you know who you're given the money to so that's probably decided it gets bigger conversation because it involved a lot of been new and different things with them. But every year we've chosen a different nonprofits. The first year was the mobile arts council. The second year was restore mobile in this third years. The history museum of mobile and we will look for another organization next year. Will you put it out there. So people can volunteer ideas or just the board probably right now. It's been the board just because we also don't want to be inundated but a lot of organizations already have events that they do but because this is a small group and it is volunteer time. We want to do something we're passionate about. So that's honestly the priority in selecting the nonprofit should be. I think it should be. But what do you guys about bright All right so what kind of town long do you have to have. What do you start. I you know it's coming up like this year you've been through it. Before was the first new so locations. I then dates because we actually had a date earlier in the spring and we decided to push it back again because things weren't quite ready i think we innovate and we could have done it in april but i think early june people are are definitely more going to be ready as you said earlier to get out and participate in events more vaccines and such so Early june ironically the first year. It was the first saturday in june the second year. We're like oh. We're going to do in april because people like events in april then there was the covid and so we pushed it to june and we were able to get in june and this year. We were like okay. Let's try april. We've tried again and we're like okay now. We're back to june so it will always be the first saturday in june. I'm not changing that again. It should be on national bubbles. Yes which i have. Small yes please. Let's let's rather tasty. it's refreshing isn't it. It is here the biz There go now we can hear it. Fun is it makes you. Smile does make me smile. All right so you got your location down you got. Who's the beneficiary is. What's next we'll next week went to band and again we've been lucky. We've used the same band all three years. The band swing band swing jazz and it was wonderful female singer and it just fits the the venue just kind of high end. You know. you're spending one hundred dollars. We want you to dress in your you know brightest colors white linens and come and dance and enjoy food and it's a bubbles and brunch type of events so there's brunch food they'll be oysters. I'll be cheese and chocolates and anything that goes well with champagne is what we're going to have on the menu so so jazz music Though because we haven't talked about is there is a silent auction so we will have a twenty or thirty items auction and all of that. Money goes directly to the nonprofit. So that is one way that they can help. Us is to develop the silent auction. Anybody listening if you would like to donate to on auction that would be super just busy. Fest dot com and send us an e mail and We would love to feature some local businesses and local artists and You know help. Brace more money for the clotilde exhibit. Okay you want to crochet black. yes that'd be. you know what you could make. You could make a champagne bottle cousy. I can't do that. That would be fun. Okay okay 'cause you make little little sock. Yeah that can make socks so now. I've got to go get a bottle of champagne. So that i can. You know what's is to make it. You can do it. That'd be great thank you know. That'd be super. Yeah we and i would encourage you when you go to the store next. Maybe try a kava so we try to protect today. You've had sparkling wine try a kava and it's a little as a spanish sparkling wine. I'm going to break a window a house. You know that this be care of never always point. The ball away from is glass and light bulbs okay. Have you ever busted something. I've not fortunately. But i will say last thursday here at container yard. One of the interns open a bottle and he didn't cover it up and it shot straight up towards the top of the container goodness. It's solid medal. But it scared the living jesus out. Everybody was like a shotgun. They're under significant pressure. So you wanna be careful. Oh there's also if you get really adventurous. There is a thing called savoring champagne bottles. Have you ever heard of that. So you have to essentially freeze the bottle. And then you literally. And i'm gonna nobody can see this but i'm going to show you you hold the bottle and you of course directed away from anybody and so in the cork is in the bottles before you've taken workout you take a knife and it's about a twelve to fourteen inch knife and you slide it on the neck of the bottle and then you hit it right at the net here and it pops. The top of the bottle you do that. I don't know yet how to do it but for christmas. Johnny gave me a sobbing knife. So i need the practice johnny for the win my friend. Melanie knows how to do it. And she came the first year in did it at the event and i'm hoping that she'll be able to come this year and Be sabourin are in how save laborer. I guess is how you say that that school. Yeah it's pretty neat to see you. Can google it so you get you get your band. You got your food. You got your all that normal stuff. You've got champagne windy. Put the tickets out. We try to put him out about eight weeks in advance. Is there magic to it of how soon you know people all the time about all kinds of events and i also involved in a bourbon event and some other things and typically people in this community. Don't buy tickets to the very last minute. I think one of the benefits of covid. The is people are actually buying tickets in advance. Because now there's this limited number of tickets you know because of distancing and all the things so that's why i think we've already sold thirty percent of our tickets supply and demand exactly. I think that's something you have to be aware of but you know six eight weeks generally for people around here. It's fine so you know what the budget should be. Yes we work. Basically we set the senate with. We're going to one hundred twenty five tickets for one hundred twenty five dollars. That's my revenue and then we back out the expenses and try and say okay. Well this is how much my will raise. The silent auction goes one hundred percent to the nonprofits just above us so whatever we can do to get trade or donated or discounted whatever we can do towards that main budget all that money's gonna go any kind of profit we make. We'll go to the nonprofit. You have to front the budget though right you do that. Yep yep so. That's why did it under my under my business so i'm able to Run all the all that revenue and all those prices there but it is a bit of a bookkeeping challenge because it is all under one business. I don't have a separate nonprofit account that might be something we do in the future it does. It makes it a lot easier but also what you can do is if you use quickbooks Us classes and then you can have a profit and loss by class but say you had different divisions of your company okay or locations or but if you in on like what books you have to turn it on okay. It does ask you in the desktop. Which hardly anybody has any more. But you go into your settings and you say to allow classes so you can have classes for like if you had bob different events okay or you may have five different things that your business does. I learned the new today. Good appreciate the help that. I've been struggling with so i didn't know how to do that. Yeah turn on classes and quickbooks All right well good. This was mutually beneficial bugs. Clemson thank you all right. How would you sum this up if you have something you love and you want to share it with others. Then don't be afraid of a long list of deduce and logistics to make it happen. Just start with a simple decision. Just jump just jump right in and don't go too big right. I mean that's one of the things that we did. We started small. Let's test the waters the first year we had you know one hundred hundred and twenty five people. The second year we had one hundred and fifty eight hundred sixty people in this year. We'll have about the same. And we've said hey. Let's just stay at that that level. We don't need this to be a big massive event manageable it's manageable and and this is just a fun thing to do. Now i do have a bit of a vision for it to be a franchise event all around the country. I mean i think it's got that kind of legs to it but right now we're happy to do it right here in mobile and if we tend to if we decided to grow it then we will i. Now you've made everybody thirsty and excited to go to this a bit. How did they get tickets. They go these. These things are gonna fizzy fest dot com. And what's interesting is busy. F is easy. I we have a little bit of a different spell. Physi- fest dot com. Also they can go straight to bright and search for physi- fest so they have questions or want to partner up with you to get in touch with you. There's an email address through the website. It's bubbles at physi- fest dot com. We're we're Facebook page book. Instagram as well and so certainly reach out to us My check all those and and would love partners to come and enjoy. Oh i forgot one thing. The battle house hotel his to be a partner nice and so we have a block of rooms. For great rate. I think one hundred and thirty nine dollars for the friday night before or the saturday of if you wanna come downtown and make a station out of it. Come have girls night or a date night or whatever. Do maybe friday night in the hotel and fizzy fest saturday morning or come to busy fest and stay in the hotel saturday night. Shout out to the battle house. I've never stayed there. Ooh it's pretty fancy and a pretty cool spot they do. The whole committee has decided. We're going to go to the spa after physicists. So everybody come join us on saturday. June fifth levin to two at the history museum for physique fest two thousand and twenty one and then head over to the ballot spot with us. So why eleven to two. I'm curious because we wanna do brunch specifically and an ambiance. We started at ten o'clock last year and people were three sheets in. Yes oh like let's start a little bit later and some folks in you know went on to some other bars downtown and part of it is we want you to go and experience other restaurants in support of the restaurants downtown on saturday afternoon schnookered. That's right that's why you should get a hotel room at the bell house for pre book. Your awesome thank you so much for coming on the show. You're welcome always a pleasure to chat with you. Pretty soon johnny. I'll have to best of lady will. That'd be fun please. Be sure to subscribe to cheers to business. Podcast on itunes or anywhere else that you get your podcast visit our facebook and be sure to give us a like and if you have any questions or topics you'd like us to discuss. Shoot us an email from the website cheers to business dot com.