35 Burst results for "Somerville"
"somerville" Discussed on Money Rehab with Nicole Lapin
"So be careful you guys. And it was a considerable amount of money. So and it's gone. There's no recourse for us apparently. And Wells Fargo didn't have nothing. Nobody has helped us. Oh, yeah, yeah. So what would be the tip to give others looking for a big purchase online? Well, the sad thing is you can't even go see the boat. For us or whatever you're purchasing, go see it. Make sure it exists because and look online. If my husband would have dug a little bit more online, there were keys to this was a scam. This was too good to be true. Because the boat was priced really good. So if it's too good to be true, don't do it. The other thing I can say is this boat was in apparently in Florida and the boat that we bought was in Florida. And so that's the hard part. But if you can make sure it's a true owner and you speak to the owner, yeah, so just follow and do your research. Check the ad to see if there's any kind of scam things because a lot of people have been scammed by this ring. There was hundreds of people. And, you know, for me, I'm so grateful that I'm a financially okay, but some of these people, this was, you know, this was a lot of money to us for sure, and it stung and it was awful, but some of these people are losing money that they really can't afford to lose. So just be careful out there. Yeah, absolutely. Thank you so much for that cautionary tale. And your namesake company, of course, starts with such an inspiring story. It is truly Kate a real life example of how someone can defy difficult circumstances. We've talked about this before, but I love if you can share your story with our audience because they think it can speak to a lot of people. Can you tell me about your family life growing up? I grew up two parents, both teachers, mom at 9 left my dad. And I stayed with my dad 'cause my mom was definitely going down an unstable path. And she became a severe alcoholic. And when I say severe, like I didn't know the bottom could be the bottom. I thought the bottom was, you know, several layers before it got to such crazy bottom. But my mom ended up homeless, not a tooth in her head. There was times where I would drive by and she was on a bus stop like literally out of her mind. I grew up very tumultuous. I had to I had to live with her every other weekend. And then finally, my dad saw it was just too dangerous. You know, I was in really tough situations. And I had to watch her disintegrate. So she died, it was so crazy because she died right as I was my business Kate Somerville had just been picked to go into the Oscar bag. So my mom was such a bad alcoholic, I put her through three rehabs. They never stuck. And she was an amazing woman. She had her master's degree. She was a teacher, she was super artistic. And the alcohol and drugs just took her and my dad was this strong character. He was a football coach and he remarried when I was about 11. And that was a really tough transition for me because the woman that he married had two kids. And we lived together, but it was a difficult relationship. So at 15, I was in counseling and I'll never forget my counselor looked at me and said, is there anywhere you can go? She goes, I can't believe I'm asking a 15 year old this. But she goes, I think that you need to get out of your house because you're not doing well. Like I had hives and eczema all over my body. I was just struggling. And I said, yeah, and I started kind of couch surfing with my friends. I met this incredible woman when I was 19. And her name was Barbara wells. And she had cancer, she had cancer for 12 years. She had three kids, her husband and left her for a younger woman during cancer. She had no way of making money because she was a homemaker. And I just landed in her home and she gave me the most unconditional love, but tough love. So one day she said to me, she's like, hey, you know, you can keep going down the path you're going. And we a victim and be sad, but she goes, you know, you have a choice now. You're 19. You're an adult. You can choose what your life is set to be. You just choose it and you choose the path. And I was like, what? Like, I really didn't know that I didn't have to live in chaos because as a kid you live in chaos, you think that's normal. And so a lightbulb went on for me. And I changed my life right after that. I moved to Cambria, which is this tiny little coast. This coastal town in the middle of Cambria, I got three waitressing jobs. And my life changed at that moment when I said no, I'm going to live and design it the way I wanted to. And I lived in Fresno. I always wanted to live at the beach and that's when life started changing. And I'm not going to say it wasn't difficult because it was, I still carried that turmoil as a kid. I carried a lot of non trust. A lot of things I had to unwind. But I just kept, you know, following the signs of goodness. And going for what my vision was in my head. And that early history has led to an important partnership. Can you tell me about that? We have partnered with foster nation. These kids that are coming out of foster care, I can relate to, right? I could really relate to where they are because they haven't had a stable childhood. Some of these kids have been 50 to a hundred homes. They've had to change schools. They feel like, you know, strangers in their home. Some of them have been abused. And it's not any fault of their own, right? They could have been like me, right? Where they've had a parent one in 5 children. Nicole in this country is affected by a parent that it has substance abuse. Maybe one of their parents passed away or both of their parents. So these kids have been up against a lot of odds. And so we have pledged to mentor these kids coming out of foster care. I'm just so excited that all of the negative in my life is now turning into helping somebody that may have been in my shoes or in much worse. Let me tell you. So super exciting. Hold on to your wallets, boys.
"somerville" Discussed on Eyewitness Beauty
"That is something that i think is another kind of byproduct and something incredibly excited about with this partnership with kate. Somerville is that we're associating. You know the stigma of foster care with an incredible brand like kate somerville and i think because of that will be so many people that come out see that and for the first time might feel that their lives are represented in a positive way and celebrated rather than something to be ashamed of the beauty industry. Like for me when. I said okay because i was going to four year college. And that's my in the middle of it. When i decided to leave because for me it was just really difficult to manage through paying for college. I lived in the same town that my mom would come. And so i. I was like this is my break to get out and then when i was working the three jobs to support myself. That's when the dermatologist. Came to talk to me and it was only four months to get my license to actually start my career and create a start of kate somerville and along the way. Obviously i did a lot more education but it allowed me to go right into a career first off with not a huge amount of money right so i think it costs like three to four grand to get into stomach school. It took me double time that so normally it takes about six months to a year to get through. Especially if you're working but i literally slept on a friends couch and i went from morning tonight. I got it done in three and a half months. So i was then right into my career so this also gives a little bit more ideas and it's kind of like more of a trade right for these foster youth that not that they can't make it through college because they can but if they don't want to or they don't have that is not such a huge obstacle and hurdle right and not for years and all of that so it allows people to to be super creative and i love what maggie said about..
"somerville" Discussed on Eyewitness Beauty
"You know if you look at kate story having a single parent if something happens god forbid to that one parent like a car accident. You're going into the foster care system if the parent has a drug addiction or any sort of health conditioner issues than more likely than not. You're going into the foster care system if there is not a next of kin to care for you and so foster. Nation works to help with that transition at that really critical point in time where they're out of their foster home and in the real world and so what are some. I mean this. New initiative with kate somerville Super exciting but what are some of the other ways that the organization supports foster children. So as i mentioned earlier the mission is really to engage the community to provide resources social support and career mentor ship. To help foster youth become self sufficient adults. So when i think about an again going back to kate story. It's so relevant to everything that we do here at foster nation is a lot of times as your aging out whether you have parents who don't have parents it's anyway a scary time to kind of face the real world right to adult if you will. And so many of our foster. Just don't have that social network or that social support and can you imagine moving through forty fifty homes before you turn eighteen and then be expected to somehow magically have someone you had a bond with that then can help you open doors to get a job or something so so many of our foster youth. Just don't have that. And so the overarching mission. Foster nation is really to help foster youth know that success is not impossible even if they were dealt a horrible hand so a lot of what we do is just making sure that they have their basic needs met and the resources that they need to really become self sufficient and a lot of our work is centered around career. Coaching career mentor ship. And so. I'm incredibly excited about this partnership with kate somerville because what this partnership is doing for kids. Aging out of foster care is that it's opening an entire industry that most people in foster care have really never thought about an as kate mentioned and i love hearing her talk about this. How the beauty space is unlike. Any other industry are unlike any other space..
"somerville" Discussed on Eyewitness Beauty
"That's how it all started. You're making my job very easy. This is really exciting stuff. Yeah i wanna talk about maggie and how you guys met. And maggie's background in a second. But i guess it's interesting to hear like growing up. You have this backpack. You don't have a lot of things especially in the landscape of beauty today where it seems about like acquiring things and people's relationships to these physical things it seems like that wasn't your experience beauty growing up. They got a friend. That was a dermatologist. But do you have any other background around like why you wanted to go into aesthetic specific. Yeah big time. Well first off. I grew up loving barbie. I don't know why. I mean. I know it's so funny and ironic. I just loved barbie and say think the beauty aspect of her. You know kinda idolizing barbie for as a little girl. And then. I grew up because i had eggs. Emma so it's like this irritating rash that comes about on your skin and it's brutal like i was an athlete and i grew up with it. All over. my body is embarrassing hurt. i just didn't feel good in my own skin. So my mom. When she was sober and helpful she ended up putting goat's milk in my bath and i was like. Oh my god that just changed my skin a little bit. So i'm like. There's something to topical so like i was like wow. It really matters what you're putting on your skin and your hair so it was really kind of a natural thing and i have to do a skin routine every single day twice a day to keep my skin out of out of chaos really and so i take that as i have to do this whole ritual to put on lotion twice a day and so for me like skin care is because it's a necessity for me. It's not like a beauty thing. And so that's how i really got my start and then honestly like my mom was the and same beauty but she was a natural beauty so coming into plastic surgery. 'cause that's where i came in from. Had this really awesome like you can kind of really change something that you don't like about yourself but you also i see things that are so crazy right and i'll never forget. When i had my son i had a buffer plassey meaning like eye surgery when i was twenty three. 'cause i really have island. And when he came out he had my old is and i was like i really regretted doing it and it was like it was heavier than like the topical part of it and my happy when i look in the mirror. Yeah but there's like this thing. That happened where i was like. That was kinda wrong to do you know so if you come to my clinic you know you're gonna look like you. I had no idea that. James taylor was a client of yours. That's even talent like that goes and gets their skin care done. Well you know his wife made him comes just so you know but i got to see him and carole king front row at the bull and my father in law was the lead singer of the diamonds. He was really famous in the fifties and sixties. So i introduced james to my father-in-law david somerville the diamonds. And so he gave us tickets front row and we got to hang out with him and so crazy.
"somerville" Discussed on Eyewitness Beauty
"So this woman. When i was nineteen and it was a boyfriends mom came into my life and kerr name was barbara wells and she had cancer. She had terrible like stage four cancer. She had three kids all in high school or in middle school and her son was my boyfriend and whatever other sons was schizophrenics and her husband left her while cancer for a younger woman and she had no career. So this is the woman that told me like. I don't care what you have to do. You need to be able to take care of yourself. Do not rely on a man. Do not rely on other people. You have to take care of yourself or you're going to be in my situation someday. Hopefully not and she also brought me in at this really crazy time at eighteen. Nineteen where. I could have gone down the wrong path like drinking. You know drugs that kind of thing and he was definitely around me and i grew up in it so it was like kinda normal. But she's like you can choose what you want. You can choose your life your now an adult and you can either to that to be incredible and i swear and like it was like a light went on and i was like what do you mean i can choose because this is my life and i was like okay because i had all these dreams and visions of living on the coast and i moved. I packed my little bug was called tutor. Ru and that was the name on that little license plate and i got three waitressing jobs and i moved to cambridge and i was like i'm going to go live the dream and i got this tiny cottage right on the water. I mean i worked so hard three job and then a friend of mine was a dermatologist. And she was like should do skin-care inside of a doctor's office because all my nurses are starting to do facials. And i'm like that's a great idea. So i put a business plan together. Went back to school for aesthetics and then my girlfriend was getting her masters in business and we made this business plan. And that's when kate somerville started. And so this partnership with maggie is so important to me because this is full circle for me because literally i had. Everything's doc against me. But i created this like fantasy. Land right kate somerville and not fantasy. 'cause i worked really hard and i learned about skin and all of that but it is a fantasy land in the middle of hollywood. You walk in sean. Connery's old house for my clinic. You know and. I've treated literally the most famous people in the world like michael jackson. I mean james taylor. I'm naming like musicians. 'cause i love music but like literally like was so i just. I'm here to say to these kids at has so much. Act against them that you can create it now. You're free but you're not free from the things that are connected to you and the things that have happened to you because you'll get through those but you're free to do whatever you wanna do so sorry. I talked along with..
"somerville" Discussed on Eyewitness Beauty
"Yeah that's crazy like the third person that said that no but honestly like i was upset i thought just the characters were so incredibly perfectly written the one criticism my head is i thought the most two dimensional character was belinda. Who is the manager. I thought that her dial. I just wasn't impressed with her dialogue and i wonder whether it has to do with the fact that mike white is a white guy. And he's i guess bisexual. I believe and so to me like he his sort of like sassy gay thing was speaking through the to jen's ears sydney sweeney and her friend. And that's why they're dialogue was so funny and sassy and queen. Obviously there's like the gay manager of the hotel than the jennifer coolidge very campy and like over the top and i just thought like he missed the mark on belinda. I wonder if it's just because it was like his conception of what a black woman working at this resort would think and talk like and i just found it a little. I thought the writing was so good. In general i wanted more from that character. That might be true. I'm not like i personally just was watching it to enjoy this show on have not picked it apart in the same way that everybody else is doing online. India however i do her character was just kinda like in contrast to everyone else like the consummate professional area. That's one way to look at it. But i just felt like all the white characters were so fully formed. And so three dimensional. And i way like got his athlete now who trends. We're friends gino cured his kp. You told me yeah. He is On my god his putney for that this like the sweetest no that it wasn't his but it was frat guys but knee. Oh no the frat guy. I think not body shame but honestly could've used a double like found it flat and not appealing. I'm sorry everything. That is unrealistic. I think if the show did anything right it was depicting a white man's us in a half true. I saw a lot of myself in jennifer coolidge character and in i was actually upset about the writer. Character which writer character the fiance alessandra dario or whatever. Her name is they. They ended up together in the end. No that's what casey thought to know. They just ended up hugging and being like it didn't work out but they like yes. They did not end up together. She did not end up with him. But anyway i here's what i thought. I just thought that it was. I don't know like it's very rare that there's a show that makes me think and makes me like have debates with friends and i thought that it was really smart. I read a little bit of the mike white. Who is the creator of the show of the profile in the new yorker about mike and it was talking about basically. He was the creator of the show enlightened which was a very short lived but critically acclaimed show on. Hbo that they cancelled. He felt very like screwed over by. Hbo and then during quarantine hbo called him and he thinks it just because he's a really fast writer and they're like we really need content and so he had a house in maui for while he came up with this idea they actually shot in the four seasons because it was still at that point closed dudakovic.
Boston-Area City of Revere Opens COVID-19 Vaccination Clinic for Veterans
"Day for hundreds of veterans who haven't gotten their covert vaccines. Yet. Somerville's office of veteran sir It says, teaming up with veteran services and Revere and the V A Boston Healthcare system opening Ah, one day walk in vaccine clinic that leave easy. Suzanne Saz ville. They're keeping a cheerful at this v F W in Revere. a nurse with of a Boston healthcare system, says it's their first pop of vaccination clinics since the Save Lives Act was passed. It expands vaccine access to veterans, their spouses and caregivers. They served us, so it's our turn to serve them and we want to make sure that we break down every possible barrier so they don't even have to make an appointment. We don't even have another coming. They could just show up. Dan Drennan is one of those veterans woke up this morning, Tohno, Every veteran in this state that I know, texting me and saying, Hey, the V F W and Revere is doing a vaccine site for vets today, so get up there and do it now. It's like, all right, Roger about 200. People got their shots on Saturday. They'll come back here on the 24th for their second dose. And
Mom allegedly abandoned, then killed, 6-year-old son; dumped body in river
"Mother. Who was charged now indicted in the tragic death of one of her three Children. Britney Ghazni and her boyfriend, James Hamilton, are now under indictment by a Butler County grand jury in the death of Ghazni, six year old son James last weekend. The child's body is yet to be found after Ghazni and Hamilton allegedly dumped him in the Ohio River in Lawrenceburg. Ghazni, reportedly confessed to killing her first grader in a horrible scenario in which the little boy Tried to hold on to his mom's vehicle but was dragged and possibly run over at Rush run Wildlife area near Somerville and Prebble County.
As Massachusetts COVID Restrictions Loosen, Some Boston Communities Remain Skeptical
"Are going to start the show talking about the latest reopening measures which go into effect today across the commonwealth indoor performance spaces recreation centers can now open at fifty percent capacity restaurants. No longer have a capacity limit. Although they must enforce social distancing but they're now also allowed to offer live music performances now. Some communities city of boston somerville are holding back on some of these measures for at least a few weeks because the fact is some see the state's loosening restrictions as foolish and premature while others see it as much needed relief. Here's what governor baker had to say while addressing the media at a vaccine clinic at morning star baptist church and mattapan this morning. it doesn't mean however that people can or should let down their guard. Everybody knows what it takes wearing masks socially distancing washing your hands not participating in a lot of informal gatherings with people who aren't part of your home household babo and understanding and recognizing the caution remained the watchword here
Boston's Somerville Keeping Business Capacity Limits At 25% Despite State Increasing To 45%
"As the state eases capacity limits on restaurants, gyms and other businesses effective Monday, going from 25 to 45%, the city of Somerville says it will not capacity limits in Somerville will remain a 25% or the limits set in the business is safety plan or the cities? Safety plan until further notice. Somerville also continues to limit attendance at indoor and outdoor gatherings to no more than 10 persons until further notice. Governor Baker says covert numbers continue to trend in the right direction, and that's why he's increasing the limit.
Boston Bruins Honor Lifelong Fan Who Died Of COVID-19
"The first time in 320 days, playing the home game at the Garden. And they're able to come away with the wind. Shrew has to score hand Rustin eyes in the Bruins come back from two goals down in the third period toe win in a shootout on that is the scoring they've been looking for. For the bees. Jacket words, Nessen all in the call as the Bruins beat the Flyers last night, and their first came back at the Garden and nearly a year And before the game, they were paying honor to one of the most diehard bees fans you will find anywhere in New England, Stephens suppose to who had been a season ticket holder for the past 42 years. However, he died from complications of covert 19 back on January. 12th. The Somerville native, was a lifelong Bruins fan last night. His send off included Bruins national anthem singer taught Anjali Singing the anthem before last night's broadcast outside of his family's home in Somerville will have some of that throughout the morning as well. Mr Supola, may you rest in peace. It's
Boston Rolls Back Coronavirus Rules, Closing Gyms, Museums And More
"In and around Boston, are getting to roll back their economic reopening plans as the state continues to see a rise in covert cases. Nobody. BCS James RoHaas joins us live now on which businesses will be staying open and which are about to shut down. Good morning, James. Good morning, Jeff. Now you can expect places like movie theaters, indoor jams. Museums. Driving range is too close very soon. In fact, Boston reverting to Phase two. Tomorrow, indoor dining will still be allowed. But restaurants will have to follow strict cove in 19 safety protocols like no sitting at the bar anymore unless getting approved from the city. In Somerville, Mayor Joker to Tony says the rollbacks are an important step in taking a regional approach to reverse trans going in the wrong direction. Where we are now should be of no surprise because we have been warned. Now by experts for months, and that's what really led and not just the last few days community have been working together in the event that almost didn't move to understand what we could do, and I submit. This is also the first of several steps that we may be taken. Yeah, he says, as many as 20 communities could be involved in the role back by next week. James
Suffolk DA slams Boston judge for demanding defendant appear in court despite pandemic
"A a justice justice on on the the state's state's highest highest court. court. Stop a local judge from making defendants come to court in person WBZ Suzanne Sauce Ville has the story. To say Rollins is frustrated is an understatement Ground on date, because if it is, I'm not happy. It's the second time in two weeks, Rollins has had to ask a judge in the SJC to stop Boston Municipal Court Judge Mark Somerville. From violating the court's own covert 19 policy of allowing defendants to appear in court virtually which is permitted and actually required in certain circumstances, And then when they don't he is issuing warrants, which is potentially taking away their liberty And Rollin says it's costing taxpayers money. You know if we were able to get costs Out of this. I would be asking for that because it's a complete waste of my time. My staff time I requested comment from the judge with PMCs media relations, but have not heard back. Suzanne Saz Bill WBZ, Boston's news radio president, Trump addressing the G 20 summit today
Amazon opens online pharmacy, shaking up another industry
"After buying out Somerville startup pill pack, Amazon says it's about to get into the online pharmacy business. Two years and more than three quarters of a billion dollars. After the sale, the online giant is taking aim at the likes of Walgreens and CVS. Health Care is estimated to be a $4 trillion industry here in the United States, so they moved by Amazon will allow prime members access to generics and brand name drugs, either on its site or in some 50,000 participating US pharmacies.
Howie Winter, longtime leader of Somerville’s Winter Hill Gang outside of Boston, dies at 91
"Of a leader free of and Somerville's open notorious Indo Pacific Winter Hill gang that and a former can crime counter partner China's of James growing Whitey influence. Bulger. In the Died region, Thursday of a heart with attack the pandemic at his home in Millbury surging at the age of 91, across the country. best known Are as one we of New England's nearing most the need powerful for a nationwide underworld lockdown? figures But in the would sixties that be the and right move? seventies ABC during testimony medical at expert Whitey Bulger's Dr John trial Brownstein. back in 2013. Health experts agree Winter that was a lockdown implicated is an extreme strategy in a number don't of murders want to from go there. the Irish gang We want wars to keep of our the schools sixties open and seventies, and trying to keep the economy never charged going and with the issue any is of how them, do you sort although of tweak he did serve and create six a years more in nuanced prison for physics approach fixing for interventions? horse races. Hot spots should At see six more closures East Coast like, racetracks for instance, and indoor also dining drug and it trafficking Really going to be about of funeral for how we you know went these to will larger be held Tuesday efforts like national at testing Saint Clement a Church national mass in Somerville. mending, You know, the Biden
How To Use Facebook Ads To Build An Email List For Lead Generation | Ep.3
"Did you know one of the most valuable assets in your business is undervalued and most likely underutilized. If you're like most businesses you spend a great deal of your time and resources generating leads for your business. People who download your content or participate in free trials don't was become paying customers however during the engagement process. You collect valuable information such as an email address in this episode. We will discuss. How making capturing email addresses should be part of your lead generation strategy. Welcome to the knowledge catalyst in business. We know that how you manage your knowledge. Assets is the final competitive frontier for small business enterprises in the marketplace. You can follow a leader but knowledge and innovation can never be copied and duplicated. We are the only podcast that is focused on helping small business. Owners grow their revenue by closing the knowledge and technology gap in this show. We uncover a hidden knowledge insights. Small business owners can use to build stronger. Customer relationships create better products and increase profitability. I'm dr orlando skelton. your chief. Knowledge catalyst if you're looking for new tools techniques and strategies stay tuned and invest in your success. Hello and welcome to the knowledge catalyst in this episode. We will talk about building an email list with paid facebook ads. Facebook is an excellent traffic source with over two billion engaged uses. You may ask what is unique about facebook well. One reason is the ability to target your audience by demographics. Location interests and behaviors one of the most valuable assets. You can have is an email list. Email lists represent loyal customers. Who have engaged with your company. Perhaps they have purchased from you. Participated in a trial are downloaded somerville content. We will show you precisely how to set up the lead. Funneling wordpress capture leads in combination with your email. Automation provider discuss why using the facebook pixel is essential and how to create a facebook ad building an email list from facebook advertising. It is not that difficult once. You have an understanding of the process as we go through the steps. I encourage you to take notes. So follow along pausing. The show is needed before we begin. We assume you already have a business accounting a familiar with creating ads on facebook to start. We need to do two things first. We need to define an audience and second. We need to create an ad that will appeal to audience targeting. The right people with your ads is the key to success. Now if you haven't already chosen your audience so you don't know who your ideal customer is. You have several options. I you can use customer personas. Essentially a persona is detailed picture of your perfect customer. Typically this information is found by analyzing customer base. However for this exercise we want to build a targeted email list so we need to segment our master customer list. Accordingly accustomed persona includes demographic information such as age occupation income as well as interests location motivations lifestyle and more personas can be very detailed should only be created to the level of detail. That is practical. You can catch a customer specific information in many ways through surveys feedback one on one interviews keyword research and social media services like twitter using their audience analytics tool another good source of information is the us. Census bureau the primary objective of using customer. Personas is to turn incite interaction to summarize the customer persona approach a focus on or prospects spend their time in this case we are focusing on facebook uses be speak their language meaning tap into their interests motivations frustrations when creating your ads and see create personas specific content always create content. That will appeal to your audience for the best results. Once you have this information you simply define your coal audience in facebook. Also keep an eye on the size of your audience. Ideally it should be more than two hundred fifty thousand people. The second method is to use facebook lookalike audience feature to use this approach. Simply upload your segmented customer list facebook will create unique audience of their users who share the same or similar characteristics as your customers now that we have our audience the next step is to create a pay dot campaign on facebook however before we run our ads. We need to install the facebook pixel on our website. The facebook pixel is the connection between your ads on your website. This is extremely important to create the pixel go to the events manager. Select facebook pixel then. Click connect then. You're going to name your pixel in your website. Url the final step is to manually at the pixel to your website or use a third party integration partner or app you may ask why the pixel is needed the pixel shows you all the actions being taken by visitors on your website capture page or landing page generated from your facebook ad in other words the pixel tells you your at with successful the characteristics of the audience the interacted with your ad and the specific content that resulted in the desired action or conversion. Now that we have the pixel installed. Let's go back into the ads manager and set up a campaign that is optimized for conversions. The actual mechanics of setting up on facebook beyond the scope of this episode. However you need to consider your ad frequency budget the objective of the ad placement. Make sure you're allocating enough money and time for facebook to optimize your ad. Also keep in mind. This is a dynamic processor. Expect to experiment with your ads and audience until you get the desired results tracking. Your results is very important. As you may teach change as a quick recap we defined audience. We created an ad and we installed the pixel on our website. The next step is to build a lead capture page. We will use the term capture page for our discussion but it can also be a website landing page or what some refer to as squeeze page the lead catcher pages where prospects will be motivated to into their email address. Ideally the offer is something of value to your perspective customer. It should be mentioned in or related to your facebook ads. So take a little time to brainstorm you. Add copy at this point. Some business owners tried to monetize the lead immediately but generally is not a good idea. Why the simple on series that you have not established a relationship. Various research studies indicate. You should have seven to ten value. Added interactions with prospect. Before you try to sell your product or service if you're too aggressive you risk having your prospective customers opt out of your email list. At which point. You have lost an opportunity as well as wasted part of your marketing budget. There are several paid and free services that provide lead capture page templates such as lead pages may locked-in and optimize press. There are also several wordpress plug ins available for discussion. We are going to assume you using wordpress if you're not familiar with lead capture pages. Here is a quick overview of how they work the prospect lands on your lead capture page from a traffic source which in our case it is facebook. You have the option of setting several automatic trigger that can launch a pop up after clicking on a button a predefined number of seconds after they arrive at your website or before the user leaves a particular page on your website and more the wants the prospect enter their email addressing the submit or join button to things happen i they will see what is commonly called the thank. You page will message. This page will have additional information such as the next steps they should perform linked to the giveaway or an upsell offer. It's really up to you. How aggressive you want to be at this point second. The mail address is added to a list. You set up in wordpress or you can integrate the plug in with your email list manager or customer relationship management software. It is usually a good idea to have an email sent immediately from you. email list. Altera responded to the prospect to confirm their email addresses a best practice for example before giving access to the giveaway or freebie you can inform visitors on the. Thank you page that you will send the giveaway to the email. Address centered on the capture. Page here the goal is to ensure you have a deliverable e mail address. See as mentioned earlier. The thank you page can also have an upsell to make a purchase. A well-crafted upsell has the advantage of generating immediate income to offset your advertising expenses. It is your choice to decide that this first interaction. if the goal is to capture the email address try to make a sale or both pay close attention to your conversion rates and adjust your approach accordingly now back to building our capture page. I we need to give prospective customers something they want or need in return for their email address. Remember our progression. We specified an audience. Now we are going to design a capture page. For this tutorial we will use a free wordpress plugin cooled male opt in to build our capture page. Because it's easy to use. After the plug in is installed inactivated follow these steps go to the integration tap and select your email list vendor unauthorized. The connection maalot supports all the major email lists providers such is a weber. Mail chimp sending blue get response convert kit and many more often campaign tab and create a new campaign once they're selected theme and customize it with your offer again the objective is to motivate prospective customers to exchange their email address for the value of providing the last step in creating. Your campaign is to integrate with your email list provider in the integrations tap. Select the email list provider. You set up in step one and select the list where you want lead to be added a quick note here. You must have your email list provider in the email list for this campaign configured before this step remember to save an activate your campaign when finished. Go to the setting tab and navigate to the email campaign tab and philly no contact information location information is required to meet the can spam regulations. Here is a summary of how the process works. A prospect sees your add on facebook. Make sure it contains contains a call to action the prospect place on the ad and is redirected to the catcher page. The prospect enters an email address and receives instructions informing them to confirm their email address on the thank you page simultaneously. The prospects email address is entered into the list. He set up with your email list provider a short time later your prospect will receive an email central magically for more email lists provider asking the prospective customer to confirm their email address. Once the email addresses confirmed the perspective customer will receive a confirmation email with instructions on how to attain the item of value. The item of value can be any book report discount coupon free trial etc. Creativity is the only thing that limits your imagination. The prospect is now on your mailing list presumably in your sales funnel to purchase your product or service the last item to consider as using a tracking tool google analytics. Cpv live pro. Click magic or another tracking tool of your choice. The goal with any advertising campaign to optimize or reduce your cost lead or in this case the cost per email address captured as a best practice. You should create multiple variations of your ad and test them. The process of creating multiple ads and testing them side by side is called. Ap testing here is a brief overview of how it works. Let's say you created to office offer an offer be for example offer could have a red button and offer b has an orange button. Everything else between the two ads is the same next. You send fifty percent of the traffic to offer a fifty percent to offer be. You should also set the total number of visits office. Say five hundred wants. The total number of visitors is reached. The experiment is over. The author with the highest conversion rate is the winner. Then you would send one hundred percent of the traffic to the winning offer. However in many cases you repeat the process to see if you can increase your conversion rate meaning. A lower cost lead. That is it now you have to do is start running your facebook ads. And the rest is on autopilot. It is now up to you to implement the learning disgusting this episode. Be sure to listen to our next episode on how to move prospects three or sales funnel if you're interested in learning more about customer personas or ab testing visit us at the knowledge. Catalyst dot com. We appreciate you joining us for another episode of knowledge. Catalyst don't forget like and subscribe to this podcast be sure to visit us at the knowledge. Catalyst dot com for more information about this episode and access to our training programs to receive a copy of a show notes. Email us at show notes at the knowledge catalyst dot com and include the name of the episode. Thank you for listening and until next. Show keep investing in your success.
Politician, Eleanor Rathbone
"Today we're talking about one of the first female members of the British Parliament who used her position to push for gender equal legislation. Please welcome Eleanor Rathbone Eleanor was born in London on May. Twelfth Eighteen, seventy two. From a young age, she grew up in the world of politics. Her Father William was a liberal member of parliament. And often entertained other politicians and intellectuals. In eighteen ninety, three at the age of twenty one. Eleanor. Left home to study at Somerville College Oxford. There, she studied classics and was allegedly nicknamed the philosopher by her peers. When Eleanor realized that her college refused to give degrees to female students, she took matters into her own hands. He joined a group of women called the steamboat ladies who sailed to Dublin. To get honorary degrees from Trinity College. After graduating eleanor worked alongside her father investigating the working conditions of Industrial Liverpool. After his death eleanor continued her work in the city she volunteered for the Liverpool central relief, society where she dedicated her time to helping families in poverty, improve and change their living conditions in the eighteen nineties. Eleanor became a supporter of the women's rights movement, which she saw as integral to widespread social reform. Eighteen ninety five, she was appointed secretary at the Liverpool Women's suffrage society as well as the women's Industrial Council. Eleanor didn't agree with radical tactics to promote women's suffrage and instead pushed a more moderate approach in nineteen. Oh six, the Liverpool City Council Open. It's elective positions. Two women in nineteen o nine eleanor ran and was elected as an independent candidate a position she held until nineteen, thirty five. In nineteen thirteen, she co founded the Liverpool Women Citizens Organization to promote the involvement of women in politics. When World War One broke out eleanor organized association to help wives and other dependents. She continued that work when soldiers returned home, she saw mothers were struggling to provide for families and advocated for the installment of a family wage system. This method would pay family allowances directly to mothers, helping them to support their children and simultaneously fighting against the notion that men had to be the breadwinners. In nineteen eighteen at the end of World War, one British women over the age of thirty. Got The right to vote that same year eleanor established the nineteen eighteen club the following year eleanor became president of the National Union of Women's suffrage societies. And renamed it the National Union of Societies for equal citizenship in Nineteen, twenty, two eleanor ran for British parliament. She lost that year but was elected in nineteen twenty nine as an independent member for the combined English universities. She was one of the first women to hold a position in parliament. There Eleanor continued her lifelong activism in her first speech. She criticized British colonial ISM, and it's anti-feminism. She specifically called out the inhumane practice of female genital mutilation in Kenya. As. The Great Depression loomed she campaigned for the People's rights to cheaper milk and better benefits for dependents of the unemployed. Eleanor was also one of the first politicians to warn of the danger of fascist uprisings across Europe. She spoke candidly about her disappointment in British neutrality concerning politics in Germany Spain Italy and Czechoslovakia. She joined a nonsectarian anti-nazi council to support human rights and set up a parliamentary committee that took up individual refugee cases throughout the war at one point eleanor allegedly tried to charter a ship to cross the blockade of Spain Rescue Republicans from the country. Later, in the early nineteen forties, eleanor devoted resources to get an Jewish people out of Poland. In nineteen forty-five eleanor finally saw her fight for family allowances put into law by the Labor Party with the Family Allowance Act. However it was initially passed on the stipulation the allowance be paid to fathers rather than the mother she fought for. Eleanor's rage was short-lived. The bill was contested by many women in parliament and was amended within the year to be paid to mothers. Eleanor died suddenly of a heart attack on January second nineteen forty-six. Forty years later, a blue plaque is dedicated to her by the Greater London Council at her former residents. It calls her the pioneer of family allowances. She was also honored along with fifty eight other women's suffrage supporters on the plinth of the statue commemorating fellow suffragettes leader millicent falls it in London twenty? Eighteen.
Activists in Boston call for Columbus Day to become Indigenous Peoples' Day
"Its Columbus Day in Boston but Brookline Cambridge and Somerville are celebrating Indigenous Peoples Day now indigenous and Italian Americans continue to stand on opposite sides of the Columbus Day. Question Indigenous American activists note Columbus accused of enabling slavery in the Caribbean of brutal treatment towards indigenous Americans and of a legacy connected with the later genocide of indigenous Americans. People's it. Tell you American Activists Columbus as the first immigrant and A. Symbol of Italian contributions to the American story but the narratives changing with increasing public support for renaming this holiday to indigenous peoples day and a growing number of Italian Americans rejecting Columbus as the appropriate symbol for their immigrant contributions to the nation.
Somerville Police Officer Charged After Suspect Doused With Pepper Spray, Northwest Of Boston
"Officer is on unpaid administrative leave. Michael McGrath faces charges of assault and battery with a dangerous weapon for allegedly using pepper spray on a suspect who was already in custody. Mayor Joker Tony says he is disturbed and angry after saying a video of the incident that teacher moment officer but for all of us You know, I know where the video was requested and knowing that would jeopardize investigation, which bone. I think it's important to share information on me, and I'll tell you how far him a lot of men would not yet But I will tell you embarrassed by this and investigation led to a criminal complaint against the officer last week, the mayor says the city will not tolerate any unnecessary use of force by police officers. Graft is due to be arraigned next month on Dan Walk INS.
National Fluffernutter Day with Zach Davis
"So each week, one of my podcast friends challenged me to find an episode related to one of those days and I'll be releasing it on the actual date occurs. So let's get to it. What is today's National Day? Hi. My Name Is Zach Davis and I would like to know about the national fluffer Nutter Day. The reason I want to know more about this. Is because fluffer nutter was invented in my hometown of Somerville Massachusetts and I'd like to know more about this wonderful product that was invented right where I live. I have to admit Zach. This is one of those days that reminds me there's a national day for everything. Maybe in the future, there will be a national podcast Gumbo. Day. October eighth is national fluffer, Nutter Day. For those people who live on Mars a fluffer nutter is a marshmallow cream and peanut butter sandwich in truth I probably haven't had one since college but as type this, I have a strong urge to buy some fluff the next time I'm at the supermarket. My first recommendation is from the stories and stuff podcast and is the short episode called what the fluff which includes though what the fluff evil that takes place in where Else Union Square in Somerville Massachusetts. At the festival, you'll get the try all different fluff combinations. You also get a tip about trying to fly on a plane with Fluffy Nodar. So today post delicious fluffer Nutter Sandwich pictures on social media using the fluffer nutter day. Hashtag. Today's guests is Zach Davis. Sack host the Ministry of Ideas podcast a small show about the big ideas that shape our world in season two, there's an episode called shifting blame starts off with the tragic story of college basketball great len bias who died shortly after being drafted into the NBA due to a cocaine overdose biases. Death brought about laws to punish people that are responsible for drug related deaths. It then segues into the American criminal system. For Third Recommendation Zach recommends the constant podcast Zach says and I quote. I'd like to recommend the constant episode the fool killer. It's a five part series about the quest to build a submarine and one of the craziest mysteries you'll ever hear about it unquote. For today's extra hot sauce, I just want to let
"somerville" Discussed on WBZ NewsRadio 1030
"Somerville is not one of those red zone. Communities. Nonetheless, it chooses to hold off on advancing its economy. So how are residents feeling about that? It's hard for anyone in some level as a business owner or for anyone, so just try to survive. John is someone I spoke to this morning off Highland. Abhi is someone who knows this city residents, someone for over 50 years he's not on board with Mayor Joe Carter Tony's plan to hold off on reopening the economy, saying already thus far it's been a rough go and then some economic Impact of the city is just falling apart. Step two of Phase three includes allowing more people at tables at restaurants, increasing capacity to indoor and outdoor gatherings. Somerville isn't alone and holding off on their reopening plans. Boston and framing him are also onboard. Somerville right now is in the green on the Kobe risk map showing a lower risk of transmission in Somerville, Jim McKay wgc Boston's NewsRadio president. Trump's son, Eric Trump testifies under oath in a New York civil investigation that claims the president's bill. This interests committed tax fraud, and more than four million acres have now burned in the historic California wildfires. With the complex fire responsible for a million of them, it becomes the state's first recorded Giga Fire. The Christopher Columbus statue that was D that was vandalized back in June, has now found a new home bee sees James RoHaas tells us It's not going to be returning to the north end. The statue was taken down after its head was taken off back in June. The media plan was to repair and to place it in storage until the city decided what to do with it. Well, now it's going to be housed by the Knights of Columbus. The decision was made after a virtual meeting involving the mayor and the North and waterfront counsel. The statue has drawn criticism from activist groups for years because of the Italian explorers, controversial history involving the treatment of the native population. The statue, however, will be made available to the public when it's moved to its new home. James RoHaas W B Z Boston's NewsRadio. Hollywood presses pause on.
Boston - Low-risk communities in Massachusetts to enter Step 2 of Phase 3
"Communities communities could could enter enter step step to to Phase Phase three. three. That means indoor performance venues, museums, gyms and libraries can open back up at 50% capacity. Some communities chose not to move forward, including Somerville, New Bedford. Entered or remains in the red zone. They did not move forward to loosen restrictions. Hospital cases of covert rise across that region W. B C's Laurie Kirby reports on the new action being taken in the South coast that affects everyone who works in hospitals. Their concerns over a
Boston-area hospitals brace for the 'twindemic'
"A potential twinned Emmick with the flu and Corona virus. Jackie Somerville is senior VP and chief nursing officer for the South Coast Hospital group. We are seeing an uptick in our community. We have 18 covert positive patients in the hospital across their system this morning, we had been in the lowest zero You know, in the summer months that we're doing Really saying, you know Activities move Indore school start then I do think a little bit of covert fatigue, a pass for the Patriots against
4 Massachusetts communities labeled as high risk for West Nile virus
"County are entering the high risk category for West now virus That's Cambridge, Newton, Somerville and Watertown now at high risk for this mosquito borne disease. Most people who get the virus have no symptoms and people over the age of 50 face the greatest risks of illness we have had Quite a few more cases of West now this year than we have of triple E coming up. Updates on the path of Tropical Storm Sally
4 Middlesex Communities Categorized As High Risk For West Nile Virus - CBS Boston
"Officials are warning that four communities in Middlesex County have entered the high risk category for West Nile virus. Cambridge, Newton, Somerville and Watertown were elevated to high risk for the mosquito borne disease. Most people who get the virus have no symptoms and people over the age of 50 face the greatest risk of illness.
"somerville" Discussed on WBZ NewsRadio 1030
"City of Somerville is the one holding out. Somerville has now moved his date for the Phase three start to Monday, August 3rd at the earliest. Mayor Joker Tony says he wants to see Corona virus numbers stay steady or trend downward Phase three certain segments of face three business reopening unstoppable would be delayed until it East August 3rd. We did so do so out of an abundance of caution one. We went in sure that our community everyone I community remains healthy, safe during the south crisis in emergency and that any be opening a sustainable. The mayor believes Phase three started too early here in Massachusetts, and he's also pointing to other states like California that air seeing a resurgence of the virus. This is Dan Ray. When I first met Paige, the owner of Awakened one, any weight loss. I met a business owner who genuinely wants to make a difference in other people's lives. Paige had struggled with her own way and, after developing a solution, which would work for anyone page wanted to share that solution with people having the same struggles. Here's page on what inspires her is so inspiring to hear people change their lives and to be a part of that every day. The more people who can transform their lives and feel better and be more Confident and be happier and see that change come through every aspect of their life, not just in their weight or how they look or the clothes that they wear, but in their career and in their family and how they inspire their kids. That's why we do this, and you'll find that same inspiration in every awakened 1 80 coach all dedicated to your success, so set up your first consultation and become your vision of you awakened.
"somerville" Discussed on Amazing FBA
"To have you on. Whether you think we can extrapolate from where we were going before Cova Nineteen, and as you say as people rotating shift thinking. So what's happening off to this? People are talking for example with v-shape Bruce Asia where sort of bounces down bounces back up and then there's the. Other I've heard of the bath tub recession, which is when it goes really deep for a really long time which some Wall Street Gaza talks about the specifically with ECOMMERCE. Where do you see the big picture leading out a? At an august-september whenever this lockdowns or stay at home, whatever it is starts to wind down well. I'll start by saying that the graph. For Commerce for for most ECOMMERCE businesses that I would say one hundred percent of our clients. It doesn't look like a V. So far right, so you don't have the left side of the be says kind of number one. What you actually have is kind of chart it out through January February. All of a sudden you see the chart looking more like a hockey. Stick up into the right so I'll start with that with respect to how the bigger picture economy which is more of that the left side of the V is what we're doing now right now. We're in the middle of the left side of the. And what is the rest of the of the journey? Look like? Our view is that from a macro perspective. It isn't really so much a V. as what we would call almost like a backwards. Check mark if that makes sense, so we feel like what happens in the short run is the left side of the V is taller than the right side. And you go into I. I think we think we have a fairly dramatic bounce, but that bounce might be a fifty percent of the depths of the left side of the, and then you enter into. What we're GONNA call you know more of that recovery period and a lot of that, and what the shape of that is going to be is going to be driven by. A how long this sort of shutdown last because we've determined every week matters with this. It's not a scenario where you know a week is the same as three weeks is the same as six weeks but the longer it goes, the deeper the V will get, and I think the longer before you can even think of getting back to where we were before, but we think the initial rebound is pretty good. It's pretty sharp, but what we don't think gives it's GONNA be a one month full. Full Bounce back to where you were before in the bigger in the bigger economy, because there's a lot of destruction and damage being done right now to businesses and the consumer that's going to have to be dealt with over the next six to twelve months, and so a lot of that will be influenced by things like stimulus programs in how big those yeah, and how vision helpful, those actually are because What we've seen so far is while the US government and the Federal Reserve has died valiantly..
"somerville" Discussed on Amazing FBA
"Restaurants, and local stores have all been effectively shut off from economic activity now for going on well over month. The e commerce world has actually flourished during this during this time, and so you know it's always a unique topic to discuss I mean because you don't necessarily want to jump up and down on throat party while everyone is suffering around you, but the fax Kinda remain the facts. The facts are that lot of businesses who are online and who sell consumer goods, and not just essential consumer goods, a lot of non quote. Unquote, non essential companies are are doing really well also. What was happening is the online shopping is increasing very dramatic, have a number of clients that in the month of March and into early April. saw sales levels that were four by six times what they saw all fourth quarter two, thousand, nineteen I mean the shards on some of these are dramatic in the upward into the right direction, so with ecommerce it's become more of an inventory management exercise to fulfil the demands and obviously deal with some of the Amazon issues that have occurred where they started to limit the number of shipments for goods into their warehouses, and then also started to deprioritize non essential goods to customers as they were buying, but it became a scenario where a lot of. Businesses didn't have enough inventory to fulfill the demand in the last three or four weeks, and and that's been their problem much more so than not having any customers or not having any revenue, which is the case for a lot of other businesses that says it's a summary of the situation right now, so I guess we'll an interest me as to to move than from that because I, don't we sort of jumping ahead under that Chris mode discussed some of the more find points to this, but. For the macroeconomics perspective I know that your time and Wall Street is given a great sense for this, which is why we great to have you on. Whether you think we can extrapolate from where we were going before Cova Nineteen, and as you say as people rotating shift thinking. So what's happening off to this? People are talking for example with v-shape Bruce Asia where sort of bounces down bounces back up and then there's the. Other I've heard of the bath.
"somerville" Discussed on Amazing FBA
"Let's gentlemen, boys, and girls walkabout to the Tuncay collected podcast, one of the sub podcasts of the amazing FDA family, and that's specifically geared to six seven and eight figure sellers. We're talking high level stuff today. We're talking with Chris ship, fling and Jason Somerville from Global Wide. Coming to US live from the states won't be live by the time you listen to it, and they are experienced mea in other words, mergers and acquisition advisors for digitally native enterprises. That's even hard to safe folks. Welcome to the show. Thanks Michael. Thanks yeah same. Thank you so much. We got to Jason Somerville. I believe you're in north, Carolina is that right? That's right. Charlotte North Carolina. The second loggers financial services city in the United States now had no idea interesting I and Chris where he you. From today. About three offices down from Jason, practicing very good social distancing, so we're not in the same conference room. We are a separate offices. Hilarious so you guys are in separate offices in the same building. I think that's a unique for me in the past as implied by the fact that Kardashian speak tagline emanate advisors digitally native. You guys because like different language from most so-called business brokers. So that's something we're gonNA come onto in our next episode. We're going to talk about the difference between business brokers, as they tend to appear in the Amazon FDA space versus an adviser, and how you sell the private equity and. And all that good stuff, but first of all I think in this episode. We're going to talk about Kobe nineteen. We have to deal with it. It's on everyone's minds, and rightly so and in this episode I think we can address. What does it look like right now? Free Commerce, and how does it look the other side of that? Because I think it's not all doom and gloom, as far as I can tell from aw chats before this show verse I'd like to. Hand floor over to Jason a bit to talk about the big macro economic picture, because obviously that's affecting things a great deal at the moment, so jason any starting points. He WanNa make about the macroeconomic picture right now for e-commerce. Sure thanks Michael I think what we'd like to do is give your viewers kind of our viewpoint what we're experiencing in in the market. Kinda Day in day out in selling businesses of this type, and how it's affected our world, you know which is a just a sub piece of the of the broader world I won't go too much into the worldwide picture I'll give a little bit to set the stage. Probably most of your listeners actually kind of are following, going on I mean as probably most snow. The covid nineteen pandemic at this point started a number of weeks ago. It started..
"somerville" Discussed on WBZ NewsRadio 1030
"Without power the city of Somerville is canceling all major events through the end of the year here's mayor Joe Carter Tony communities ExxonMobil some of the most densely populated city in the women were the most densely populated in the country with one of our populations who have a higher level of transmission of the virus high death rates have to be extremely focused on developing approaches that informed by science by health experts and they keep as its guiding compass safety at the highest level in sustainable recovery the city of Boston has announced the cancellation of major events through Labor Day a wrap up of the latest code outbreak numbers for the state we're expecting new numbers after four the number of total confirmed cases topped eighty three thousand over twelve hundred of those added yesterday the state health department also announced a hundred and ten more deaths bringing the total death toll to nearly fifty six hundred there are still more than eight hundred people in the I. C. U. the hospitalization rate remains at three percent these officers and Lawrence are looking to make sure residents are informed and their faces are covered WBZ's Karen regal for ports Lawrence police chief Roy Vasquez wearing his mask emblazoned with the seal of the Lawrence police department it's a three hundred dollar fine if he doesn't it's a very serious issue but if you can have a little smile on your face is results in some way I think it's a good thing out on the streets walking down Broadway officer Eduardo dela Cruz approaches people without a.
"somerville" Discussed on WBZ NewsRadio 1030
"The city of Somerville's requiring mask or face coverings in all indoor and outdoor public spaces the mayor and the Somerville board of health say the advisory will now become mandatory but there could be a fine police are committed to compassionate policing they say and they will first seek to educate members of the public about face covering requirements wherever possible order persons showing willful disregard could be subject to a written warning or a three hundred dollar fine Somerville joining the ranks of communities expanding their covert nineteen testing capabilities Somerville was already testing patients in its public health alliance now it's expanding its Cobre doing teen testing to all city residents Joseph Curtatone says the testing is available at the walkup clinic now open at Somerville hospital pre testing no charge no insurance and it doesn't matter what your what your status is what your documented or undocumented what you need to call the city's coronavirus hotline first six one seven six six five two nine two eight to make an appointment testing will soon be expanded to a second location in east Somerville in some of the like medical WBZ Boston's newsradio for vice president Joe Biden's taking aim at the trump administration over its handling of the pandemic notably what he sees as a covert nineteen testing shortfall fine was sharply critical of the nation's covert nineteen testing capacity in a statement released Monday arguing that current testing numbers fall short of the amount necessary to reopen the economy the presumptive democratic presidential nominee pin the deficit on the trump administration's delay in responding to the virus and accusing the president of quote failed leadership but goes on to propose a core of one hundred thousand workers to serve in public health functions as the U. S. transitions out of the crisis Adam Kelsey.
"somerville" Discussed on WBZ NewsRadio 1030
"Somerville get into that in just a minute six thirty three we check traffic and weather together every ten minutes as promised and first off it's the Subaru retailers of New England all wheel drive traffic on the threes Laurie Randy what's going on very difficult a situation eastbound onto ninety actually what happened is is is disabled state police cruiser the cruiser hit a Turkey on the pike and it ended up being disabled so it's on to ninety east bound right now by college square in Worcester watch out for that if you're in a hidden by their ninety five north by continues to be a good ride though forty five to canton twelve minutes no major problems wars downtown you're still doing okay if you're heading in towards any of the hospitals on the lever connector down ramp getting across getting around the eyes the garden curve they're not distort Dr no major problems in the rest of the river roads and still looking good on the Tobin bridge and the lower deck in fact let's get a whole check of ninety three now with Kristen acted them out for insurance copter hello of course we have the dog found work cruise at ninety three is the far left lane started just after Mr Gavin at the Bedford square that the two left lanes after that a past Roosevelt's circle if you're on ninety three south heading down through the city the lower deck is okay but we just found this new backup of the leverage down rapids jammed up back near the beginning getting down through the line drop and then very crowded heavy downpours store drive Kristin could've offering insurance copter things can change so quickly even within minutes said Lori grantee WBZ's traffic on the threes speaking of that glory we are in for a treat today because things are gonna change pretty dramatically later on this afternoon.
"somerville" Discussed on Boring Books for Bedtime
"Mr Faraday observes that had the result of the combination of carbon and oxygen gas. Only we should have had very little light and had had been permanent solid the world would have been buried in its own ashes diamond and pure carbon leave no residual when consumed they combined with the oxygen of our atmosphere into carbonic acid gas which is invisible poisonous and so heavy that it may be poured from one vessel to another like water thereby showing thing how much carbon it contains in an invisible state. The quantity of carbonic acid gas thrown into the atmosphere atmosphere in this invisible yet. ponderous state is immense since six tons weight of atmospheric spirit air rushes hourly through an average size blast furnace carrying with it more than half a ton. One of carbon in the form of that gas who's constitution and properties are always the same so whether it arises from combustion fermentation or respiration which ladder may be regarded as a slow combustion consuming us to the bones if not supplied with carbon by means of food so it has been computed that two thousand million pounds weight of oxygen gas is daily converted into carbonic acid acid gas by these operations and given into the atmosphere. which would soon be contaminated by its poison and and suffocating quality were it not for vegetables which decompose it a simulate? The carbon and cut the oxygen free to mingle with the air and make it again fit for respiration carbon has a crater crater power of combination than any other simple substance except hydrogen Mr Faraday compressed carbonic acid gas into a liquid by the pressure of its own elasticity when disengaged from combination number nation in closed vessels a force equal to the weight of thirty five times that of our atmosphere and the liquid was reduced to a solid by monsieur. The Laurie by rapid. Evaporation during in which the heat was given out so quickly by one part of the liquid that the remainder was condensed into a substance like snow which could be touched with impunity. But when mixed with sulfuric ether its temperature was reduced to one hundred sixty six degrees crease below zero affair nights thermometer carbon appears naturally under a great variety of forms and exhibits one of the most striking instances of Allah tropism the same substance showing the greatest contrast in appearance appearance and physical properties. The diamond the most resplendent transparent and hardest of Gems uh-huh is identical with carbon which is black doll. Opaque and Brittle both are combustible we'll carbon is easily ignited but it requires a heat of one thousand eight hundred sixty degrees to consume the diamond however numerous the crystalline forms assumed by substances either naturally or artificially officially may be. They are all capable of being grouped into geometrical systems each system possessing its own allied and derivative forms capable of mutual variations among themselves but the forms of one system. Never never assuming those of the other with that law however carbon and a few other substances are completely leapt at variance the diamond crystallizes in Hebron's while graphite which is also carbon it crystallizes in six cited plates to forms that belonged to different systems quite irreconcilable with one one another and thus carbon possesses the property of being die -morphosis. Sulfur for is a simple inflammable mineral abounding. In volcanic countries either in a crystalline or amorphous state. Her and forming a constituent inorganic substances. Animal and vegetable. It is readily dissolved taught by sulfide of carbon by benzine and by a moderate heat and copper filings expose is to its vapor spontaneously take fire the chemical force of combination merging into light and heat sulfur rated hydrogen gas a combination of sulfur and hydrogen forms naturally during the putrefaction faction of organic matter and Mr Faraday observes with regard to the affinities of sulphur. So numerous arts relations so extensive. It's range of combinations that we must consider it to be the very foundation on which chemical manufacturer is built up though a simple substance sulfur exhibits. Yep It's the two remarkable phenomena of diamorphine them and the AL atropine property when reduced by heat vapor and cooled cooled slowly it crystallizes in Rumbek. OCTA he'd Ren's when merely melted and allowed to cool slowly slowly it takes the form of Oblique chronic prisons here the same atoms when in vapor and liquid state are acted upon by different forces but however that may be sulfur is another singular angular exception to the law of the immutability of the KRISTALINA systems. Sofer becomes comes out the tropic by the continued application of heat that is to say it entirely changes its appearance and character thou. It remains chemically the same. Naturally it is yellow and brittle but when fused it is a colorless this polluted fluid which by continued heat is changed into a black tenacious substance that becomes like India rubber or cut percha when thrown into water in this altro extinct. It is endowed with properties. Birdie's more powerful energetic and exalted. Its tendencies to act chemically being increased like like those of ozone that this black tenacious substance is chemically the same with common so far there compete now doubt for when it is exposed to crater heat it again becomes a colorless pollution fluid which each thrown into water resumes the form of Brittle Yellow.
"somerville" Discussed on Boring Books for Bedtime
"Celaya back I just your volume take take a nice deep breath and off. We go this evening relaxing with a work by a remarkable woman men of the nineteenth century on molecular and microscopic science by Mary Somerville Author Author Of the Mechanism of the heavens physical geography connection of the Physical Sciences Etcetera written in two volumes with illustrations published by John. Murray Albemarle street London. Ah Eighteen sixty nine. Let's begin with volume one. Preface microscopic investigation of organic and Inorganic matter is so peculiarly characteristic of the actual. We'll state of science that the author has ventured to give a sketch of some of the most prominent discoveries in the life and structure structure of the lower vegetable and marine animals in addition to a few of those regarding inert matter the author feels bound to return her best. Thanks to kind friends sir. John Herschel Mr Huggins. Uh Mr Gwynne Jeffrey. Professor Tindal and Mr T. More of Chelsea who have aided in in revising some of the sheets for press and have thus counteract the disadvantage under which she labors of a residence abroad raw and at a distance from libraries of reference on molecular and microscopic topic science part one atoms and molecules of matter section one alimentary constitution of matter the investigations which revealed the most refined and wonderful relations between light heat electricity and highly elastic media the relation of these powers power to the particles of solid and liquid matter new methods of analysis and the microscopic examination of that marvelous the creation animal and vegetable which is invisible to the unaided eye of man half brought a new accession and to the indefinitely. Small within the limits of modern science wherever the astronomer has penetrated into the depths of space luminous points are visible and since alight merely consists in the undulations of the the`real medium idiom matter must exist in every part of the universe of which man is cognizant. Far although the Lumina deforest ether is so attenuated at its very existence is almost a hypothesis. It's atoms are not and more inconceivably. Small than those of highly. Elastic ponder. A matter on earth atoms are the ultimate constituents constituents of homogeneous simple substances molecules or groups of heterogeneous atoms united indefinite finit proportions constitute such as our compound high pressure steam is invisible as it issues from the boiler yet each of its molecules contains two atoms of hydrogen and one of oxygen. The perfume of a flower is a compound. Invisible substance formed of molecules. We know no nothing of the forms either of atoms or of those groups of atoms which we call molecules but we cannot suppose them otherwise than his successively hard since conceived them how we will. We are sure that an atom whatever be its form or nature is ever the same. It never wears. It never changes though. It may have formed part of thousands of bodies and entered into thousands of combinations organic and inorganic when set free by their disillusion and it is ready to enter into a new series it is indestructible even by fire the same now as has when created nor has the quantity of matter in our terrestrial abode ever been increased or diminished liable to perpetual change of place and combination. The amount remains the same. The bed of the sees may be changed dry land and the ocean may again covered the lofty mountains but the absolute quantity of Matt on her changes not all substances whether solid liquid or era form are supposed to consist of hard separate atoms or particles and in conformity with that supposition to be surrounded by the theory. Oh medium uh-huh otherwise. They could not transmit light and heat which are merely vibrations of that medium even even the hardest and most compact substances are capable of compression and have been compressed to an enormous degree by the hydraulic draw. Press what it probably transcends mechanical force to bring their atoms into contact in fact act no known substance is impervious took both light and heat however thin by far the greater number of terrestrial substances consists of heterogeneous atoms chemically combined into atomic systems or molecules malls but there are sixty four which have never yielded to chemical analysis and are therefore believed to be respectively actively formed of only one kind of atoms. Thirty five of these are metals found. Either pure your or as Oars and sixteen are metals existing naturally in chemical combination with alkalis alkaline earths or earthy basis. That is as salts from which they have been obtained by The Analytical Power of electricity or other means the thirteen remaining simple substances are non metallic. Some are era form. Some solid one liquid the alkaline metals are sodium. Tassie Emma Lithium Cesium rupe idiom and thallium. They are distinguished by their energetic affinities for and the simplicity of their compounds with non metallic elements they are never met with native give and are amongst the most difficult metals to reduce from their owners and their spectra are remarkable for simplicity the sodium and potassium which have been such important Asians in spectrum science were reduced from there. Alkalis of Soda and Potash by Sir Humphry Davy by means of the volcanic battery a discovery which lead the way to the reduction of many of the others. Lithium is a white metal which burns brilliantly in air and oxygen it's swims in Napa and the lightest solid body known cesium. It's the most energetic of all metals in its chemical affinities. The metals of the alkaline. Earths are barium strontium calcium and magnesium they possess like the preceding energetic affinities for the non metallic elements and are reduced with difficulty from their oars. Barium is obtained from birth Berita. It is powerfully alkaline. And its salts are colorless and poisonous calcium awesome is obtained from limestone chalk marble and gypsum which are amongst the most abundant constituents in the crust rest of the earth. It is a bright ductile metal of a bronze colour. Magnesium which is brilliant silver white hard brittle metal is obtained from magnesium limestone or dolemite although the oars of calcium and magnesium cover vast areas of the globe the metals for ferry small comparative proportion portion of them. The metals derive from non alkaline. Earths argh loosened you triem thouron them Surco NEOM and aluminum which is the only one of any interest it is now becoming a very useful metal. All it combines readily with oxygen to form clay the Ruby Sapphire and Oriental Topaz are merely colored varieties of random which is nothing but crystallized clay rube idiom cesium. I'm and thallium. Were discovered by spectrum analysis. The affinity of some of these metals for oxygen is quite remarkable potassium and rube idiom inflame. Would they touch ice or cold water. They decompose the water water and combined with its oxygen calcium becomes luminous in warm water and Burns with intense light when unheated to readiness but a magnesium wire burnt with such intense brilliant city that it has been employed for photography and will probably become useful for household purposes.
"somerville" Discussed on WBZ NewsRadio 1030
"In Somerville. This morning as we hear from WBZ's, Kim Tunnicliffe. Senator Warren grabbed the Bullhorn and fired up more than fifty striking workers outside the stop and shop here on McGrath highway. We're here to support our union members folks are out on the frontline they're fighting for their families here fighting for our families. They're fighting for families all across this country, or until the worker stop and shop is putting corporate greed above the welfare of their employees. This worker agrees just gave it eight hundred eighty million checkout to the stock all this. They don't stop and shop says it has offered a fair and competitive contract, adding fulltime associates are among the highest paid in the industry. Kim Tunnicliffe WBZ. Boston's News Radio flags at half staff in Europe today. We'll tell you why coming up here on WBZ. It's two three time. Now for traffic and weather together. The retailers of New England all-wheel drive traffic on the threes. Now, we say afternoon to Mike king afternoon art couple of trouble spots to the south here. Ninety five north is backed up over two miles through Attleboro. It's a rollover before route one twenty three which is exit three it's blocking the high-speed lane. The expressway southbound already jammed up from the tunnel down past south bay and then from granite after the Rangers split northbound is tied up from Braintree past neponsit, circle and then coming up towards the tunnel. How about route three on the south shore? Well, southbound is stop and go route eighteen down to derby street, and they're slow getting by a lane closure getting by two twenty eight northbound there's a lane taken at route fifty three up to the north one. Twenty eight southbound is locked up before route to a down into Waltham from an earlier problem by winners trait. Hopefully that should ease out soon. Ninety three North Slope has won twenty five route three is off to a good start. So as Rwandan. All the mass pike westbound looking good out through Newton out through Natick. For now downtown Storrow drive east his back into its tunnel. The Leverett connector is backed up both ways the lower deck of ninety three's in good shape. The Tobin bridge outbound is starting to back up with that right lane closure up at the center span. Mike king WBZ's traffic on the threes. It's two oh, four mainly cloudy this afternoon, and it will rain overnight temperatures will rise though in the mid fifties. Tomorrow the showers in.