13 Episode results for "Small Business"

Business Scale Insights (Trailer)

Business Scale Insights

00:59 min | 7 months ago

Business Scale Insights (Trailer)

"Fiscal insights is the podcast. Every single. Small Business. Owner needs to listen to why you might ask because every year for the past three years. Business skill insights has brought in experts from marketing to sales to human resources to Legal matters to technology to franchising and everything thing in between we are dedicated to helping small businesses move from startup to scale up. So if you are in that number and if you have great dreams of building a solid empire that impacts the world for the good you need to listen to business scale inside.

Small Business three years
#560 Former Head of SBA Shares an Inside Look into Small Business Lending

The Small Business Radio Show

53:25 min | 1 year ago

#560 Former Head of SBA Shares an Inside Look into Small Business Lending

"What is life? Life is about compromise and realizing you can't always get what you know you can always get what you want without compromise with the new quattro atro- pizza from little caesars with two slices of cheese pepperoni sausage and pepperoni sausage shed. It's four tasty pizzas in one all for just seven bucks. Take that compromise. How's IT field? Get literally everything you want in one large Quattro Pizza Hut and ready every day. From four to eight at little caesars go pizza participating locations for a limited time plus tax prices higher in Alaska White. Get ready for all the craziness of small business. It's exactly that craziness that makes it exciting and totally unbelievable small business radio is now on the air with your host. Mary Malls w-well thanks for joining. This week's radio. Show remember this is is your final word in small business for those keeping track. This is now unbelievably any credibly. Show number five hundred sixty this episodes provided by Nick Steve The all in one communications platform for your small business. It's also sponsored by linked in place to generate leads drive traffic and build your brand awareness for a free one one hundred dollars credit to launch your campaign go to. WWW dot lincoln dot com slash SB are. It's also supported by e file for Biz. The easiest way to process says print mail and file your ten ninety nine W. Twos for your business go to. WWW DOT e file for Biz DOT COM. That's the number four the. I've always thought that one of my dream jobs would be the head administrator at the SBA because they can have incredible impact on small business owners here joining us for look inside is Karen Mills. She's the former head administrator at the. US Small Business Administration. She's also the author of a great new book. It's called Syntech small businesses and the American Dream Karen so glad you could join us here. Bead Embi Global Conference I am delighted to join you hear Barry and and I will say you're right to want to have that job because it is absolutely the best job in the world so tell us what you love about that job. Well I loved that job. Bob was that I was the person in President Obama's cabinet who was responsible for all of America's small businesses and entrepreneurs what could be better and and flying on Air Force One. That was good to best seems like a huge responsibility. Saying I'm responsible for like twenty seven million small businesses and basically the economy. Well let's thirty million thirty million businesses and half the people who work in this country owner work for small business. So it really is half half of America's jobs I would say you know I went to sleep at night worrying about all these small business owners but in some ways the most important the thing was to have a seat at the table because everybody loves small business but not everybody does they think about it and it was my responsibility ability to pound the table in the White House and make sure that people paid attention to this critical part of the economy. It seems to me reading the news that there's a lot of politicians that talk about. They do have sports small business. When it comes down to brass tacks nothing really happens? So what what. What were some of your biggest accomplishments when you were at the SBA well? I went into a my job running the SBA. In the first quarter of two thousand nine. And I don't know if quarter that was a bad time my my first few months on the job lost one point eight million small business jobs and I could see that this was a disaster because small all businesses depend on banks for their loans. Banks had gotten overextended with all those bad mortgages and they just cut off small business lending and and even good businesses were getting their credit lines. Poll I came to the job. Actually venture capitalists so. I was a risk taker and I didn't know any better. I decided we should should solve this problem. That was my job so I went to the White House and I was able to convince Larry Summers. Who is the head of the National Economic Council and President Obama to let me do something really bold and that was to raise the SBA guarantee rate now the SBA doesn't make loans guaranteed bank loans? And they it allowed me to raise that SBA loan rate to ninety percent so we would guarantee ninety percent of any loan that a bank would make and it worked and we were able to get a thousand banks back to SBA lending. In six months. I would go around the country after that and talked to small businesses. It was the the most amazing thing. 'cause they would say you know you save my business. We were running out of money. We couldn't get anybody to pay attention and when we did that we turn the spigot back on for lending that taught me small. Businesses important to the economy and access to capital from banks is important to small businesses. And what kind of risk is that to the government. I know the banks are glad to do that. If the government is taking the risk do a lot of small business do they not recover the money from a lot of small business owners. What's the rate of non recovery but the SBA even though we're taking on more risk ninety five percent of those small businesses paid back? Wow so it was a pretty great deal for the government. Got One hundred billion dollars more capital out the economy and the net cost to the taxpayer was Ciro because we would charge iffy fifty and that paid for all the losses. So I think it's just a critical jewel that the US government has taxpayers. Taxpayers Really. Aren't out any money for it and we do a lot for small businesses. Now there's been a lot of small business owners I think by in general don't like banks right. They say bank is a four letter word because it's kind of like they give you an umbrella where it's not raining than take it away when it is raining. Banks are not really in the business of taking that much risk. Give them what they charge the industry. The industry has changed a lot since that time. Tell us about what the current state of small business owners getting capital. What the best way to do what is now? I wrote this book which has Fintech Small Business in the American dream. Because I believe that we are about to see a transformation in small business lending as you point out small business lending has been a painful process for maybe fifteen hundred years. This hasn't changed. Xerox a whole pile of paperwork right sock down down to the bank. You wait three months for an answer. Then they say well I you know what I can't really tell if your business is making any money just give me a personal guarantee today. We're about to see a change. In the reason is small business lending is hard because of these two problems. The first this one is it's hard to tell what's going on inside a small business we call in Economists call that information opacity. You know you just don't even even know if the small businesses making money. The second problem is that all small businesses are different. One day you're lending to a funeral home the next day day to a dry cleaner next to a parts company and it's not transferable knowledge now technology and big data. An artificial intelligence has the power to take away those frictions and barriers. That have been making small business lending so difficult. I see that we could have a transformative moment. Things could change. And that's what some of these lenders like cabbage. That's actually what they do right. They don't they get ah the feeds from the small business analyzed the data before they make the loan exactly and cabbage is a great example. They were an early innovator here and they kind woke up the banks because they suck all the data out of your quickbooks account in your bank account and they can look inside and see in your cash flow really. Looks like well what happened is they started to get a lot of customers because you could get your loan in a minute and sandbank was taking weeks months but then the banks woke up and it turned out. They have a big advantage actually to one they have customers reported. Trust them and to have low costs money from your deposits so they can make the loan cheaper. So now it's my prediction. Shen that banks will come back in this game figure out how to give better technology. Intestinal spirits us all of this new each day. And then you're much more affordable because they're gonNA see it was credit worthy and who's not it could be a virtual virtuous cycle because maybe they'd have fewer losses and give you your home even more cheaply. I hope so because while I think that folks like fun box and cabbage they really provide immediate. Answer it's easy to get that capital of course pay pal. All these people are doing this. It is quite expensive money and I think for for small business owners don't have good cash flow. It almost becomes a vicious cycle for them and they can't get out of these loans. I worry a lot about how expensive loans and that's why. I really hope that the playing field will open up now and banks will come back in because imagined the community nitty banker. Who knows you really well? Now they could have a small business dashboard. which has all of your cash flow projections uh-huh and oh by the way you could have the same dashboard yourself? And he would say to you you know or she would say to you. You are preapproved for seven thousand dollars. Absolutely because I can see you could pay but look how the discussion about whether you should take fourteen thousand and maybe open up next door and now you're having a conversation but the relationship banker and it's almost back to the olden days when you really got advice as well as money so maybe I'm an optimist but that would be my vision of what I call small business. Utopia you'd have a dashboard with pre-approved button in a relationship with your banker that allows you to manage your business better and avoid these cashflow crunches of the future and the relationship is so important because I think Karen they just don't need the the money but they need advice on how much money they should do and how they should manage their cash flow something then a bank can give to them at the. SBA did loans. Another inch part must be counseled a million small businesses small businesses. You know they're all by themselves else there. And they need advice and counsel so we need to go back to using the data to enable the lead me in a smarter way and then Dan giving more advice giving counsel having that relationship. Do you think the banks really are are recognizing this because you know you're in touch with a lot of big banks. Do they see a market here. Well there's a long tail to the distribution as you can imagine there's a bunch of banks which you know include some big ones J. P. Morgan Chase and others who have said we're not GONNA see this market to you know the new entrance and they also see for the first time they maybe that the consumer business is going to have squeezed margins already in mortgage rocket mortgage. They're taking a lot of that business. At small businesses complicated and the margins might still remain there so they are ren- thinking and re emphasizing the small business. Dr Dr Borrower and. I think that could be to the benefit and then you have people like square for doing something. Banks can't do which is lend six thousand dollars dollars on average it's too small so if the printing field gets really wide we're going to get a lot more options and products for small business owners when people say who the winners and losers. There's I say look I'm agnostic. I want the winner to be the small business over Ryan more choices they have at the appropriate rhys level. Probably the better. I think that's absolutely the case in the more easy. The customer experiences in the more transparent the better. Now there is one dark side of all. uh-huh uh-huh yeah. We're going so great up to this point Karen. I know and I'm an optimistic and I have to say you should worry a little bit about black boxes in algorithms and what is going to go on inside these lending algorithms and cower we going to regulate it now I know regulation is a bad word but I'm looking for some protection -tection for the small business do you know today if I take a loan To buy a truck I get Schumer box with all the disclosure lugers of all the costs if I take that same loan to By a truck for my small business my landscaping business. I get zero. I don't get any mandatory disclosures and I could get taken advantage of by some hidden fee so I think that's just wrong and I think regulation. It's got to get fixed to change that absolutely well. There's a lot of talk that we're heading into a recession right. We've had ten years of prosperity and things run in cycles. What do you think's going to happen to lend during that period of time because usually it dries up? It's all great to win money when the economy's good when it's not so good you know. Oh I've been around a long time now and I've been through a few of these recessions and all I can tell you it's coming. We don't know when but I think small businesses need to be repaired. And when that happens is you know. People tightened down on credit and it's important to have a backup plan a plan. B So small all businesses have to be very very careful in order that they can withstand those recessions because they get hit the hardest New Beginnings Call Fintech Small Business and American can dream. What was your inspiration for writing? This is so important to come out with. A small businesses are so critical to the economy. I had that experience variance being responsible for them but I WANNA make sure war that they got stay front of mind in the economic omic use and the economic policies that our government puts forward. And secondly I see technology just totally changing the game and I wanted and to see if I could make sure that small businesses get opportunity for new products and services but also get protected in the new environment as has innovation comes in. Because I think that's how you know we're going to have an economy that's inclusive and that gives opportunity and I called it FINTECH small business the American dream because I am a big believer that small business is the way to come to this country and built yourself a life often prosperity. That's my family story and I hope that will be the story for the future Americans. I hope so too so here at the beated. SNB Conference on sale. Ever ever roll off my tongue. Why is important for you to be here and talk at the conference? I came to this conference and I made it at least a so many familiar faces from my days. Sba there is a whole community out there. That is helping small businesses and I also saw one of the award award. Winners here Eric Groves from line -able I'm an early investor. Actually in a line of all for a reason that I think is related to this conference. Small businesses businesses are by themselves. They are isolated and alone busy running their business and sometimes they reinvent the wheel. It's very important that they have community and then they get access to the products and services and knowledge and advice. That helps them succeed. The people who try to do that are here at that conference. I and I hope that the future Through things like a line of bull or maybe you know fintech revolution will improve the ability of small businesses to easily not be so alone and have more access to things that help because small business owners. Tell me all the time if they have someone to talk to if they have a mentor. That's really important Karen. Just tell us what you're doing briefly now. I think you're lecturing at Harvard. I am I am teaching at Harvard Business School. I'm teaching entrepreneurship. I'm on Book Tour and I'm delighted delighted to have the opportunity now to go around and talk about these critical issues. I was in Japan. I was in Europe I've been all over this country. I'm a believer in small business and I'm glad to be back with something to say about Potentially a bright future while love what you do the SBA in thank you that you're out. There again. Champing the small business. Thank you. We'll be right back. Breath of small business owners are confused about where to advertise online and had to actually get results. You've gotta be diligent because you can lose a lot of money fast if you don't choose the right platform and the right audience. The question I always get is should I advertise on a search engine like Google or social social media platform like Lincoln facebook or twitter for small business. Owners linked in is the place to drive brand awareness generate leads and build long-term purposeful. 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One hundred dollar ad credit remember that terms and conditions apply. Let me know about your results. You've already upgraded your cell cell phone to a smart device which let's use the Internet to be more productive on the go but what about your desk phone next. Steve is a smart business phone system in the cloud out with a simple setup through an Internet connection you can soon have access to your office communications wherever you are stay. Seamlessly connected with clients in stay more mobile than ever before with. Just one low monthly cost. Give Your Business More than just a basic desk bone visit next. Tiba DOT COM or call. Eight hundred seventy nine zero six hundred to learn more today next Tiba Simplifying Your Business. Communications stick around to get your small business unstuck more small business radio with Barry Moles now on W. H. Chicago's progressive talk on on January. First Twenty twenty recreational cannabis becomes legal in Illinois as it has in so many states across the US. So many entrepreneurs are rushing to the business is a cannabis as the new gold rush but is it and what does it take to be successful joining us now. Is John Mancuso. Imagine director of smoking hot solutions a consulting consulting company that serves the Cannabis Industry John. Welcome to the show. Thank you for having me today. So is this the new gold rush ranch preneurs so oh yeah I think I think you know. Some people in the industry relates to Green Rush Green Rush. That's a better way to put it. Yeah so it's People can call in that term for. Ah I got in the industry about six years ago and They kept talking about this Dole Green Rush and I think it's it's finally here. I mean we've seen first hand over the last the two years particularly of just. How much is industry? Ground statistically on the East Coast I mean it's amazing. Just amazing they'd be well there's been a lot of gold rushes over the years. Of course there was the Internet. What is the difference between cannabis and those other industries? That were a gold rush Canada. So different is that it's it's coming from Sort of an underground black market type industry to You know a burgeoning industry both in the medical and recreational is so I think you you know just behind it having been one time illegal to now legal is just by so many people are getting involved. I credit it to You know out on the twenties and then the band and just what happens after you know. Alcohol is legal again. It was just a big boom in in liquor sales and imports awards and exports. I mean it was pretty phenomenal to be happening and we're seeing a lot of the same things happening. Now it's interesting for me. Someone of my generation where it was illegal and now it's becoming legal and with my son's generation where he mostly remembers it as being legal. So it's not really a big deal for him. Yeah Yeah right I mean you know I'd say that credit that also to like smartphones and stuff I mean a lot of the younger generation are coming up and they're never going to remember where we didn't have smartphones or they're not gonNA remember when marijuana was illegal. They're just GonNa see the thing that you can go in and purchase and stories and you know that's just that's just what their life is. They've never known it any other way. See my biggest challenge on is to stop calling it pot and to call cannabis or marijuana and that's the biggest thing for one of this. What are the essential elements to succeed? Doesn't start politically where you gotta be politically connected connected to get a license. Yeah so I you know we. We work in a lot of different segments here smoking a lot of different businesses within the industry. But I'll talk a little bit about dispensaries and growth particularly because that's where a lot of the political incomes into place so Most important thing when you're when you're looking to launch in a new state as as a grower the dispensary or launching a new market and You you have to be an county. That's that's going to be there right. I mean you have to have the political backing And the political connections and also the money to be able to open one of these things I mean. They're they're incredibly expensive. And if you don't approach rotator have the right connections It's difficult to win over that. So let's first talk about the connection so you've got if you WANNA have a medicinal Dispensary dispensary or Recreational Independent. Sorry you've gotta get a license from the local government and they only give out so many these licenses. Yeah that's correct so all right now. We we We just wrapped up with New Jersey New Jersey's issuing another round of fifteen medical dispensary licenses. And we we were involved in some projects they are both helping write applications and plenty properties and how to watch these particular companies then on the way we approach. It is I have these hundred page applications right in their own credibly in-depth so you have to talk about security plan. You have to talk about the building itself you have to talk about your community engagement initiative. I mean there's really review a lot of different things to determine who they want to have To give this license too. I mean it's really competitive. I mean they might have had one hundred fifty people applying for fifteen light. So you gotTa really stand out And there's there's a lot of different ways to do that but you know ultimately it comes comes down to what is in that one hundred page application. Do you have the top amount of capital backing and you have the right amount of support. So how do you get that political support so what we've done With with some clients is you know. Don't bring on either different partners So you might have five pursue different partners skill set some of the might have the political support. Also you can go out and you can. You can hire Political lobbyists if you will Or political uh-huh companies that They know they know who these people are. That you need to talk to you so you can hire them on a retainer and they'll kind of healthy through the process of hey I know the wrath in this county or the governor. You're right can get you a letter of support from the mayor can make an introduction. She's definitely if you don't have those types of things if you're coming from out of state you're GonNa have to hire a firm that does or bring on local partner. That has a connection. Don't how much money does it actually take if I want to send up some kind of dispensary question There's varying different answers to that so a state like Oklahoma Oklahoma issued thousands of dispensary. Licenses So the the buried INC was pretty. Well I mean you might be able to the open one with you. Know Fifty dollars hundred thousand capitals really low but then you look at a state like Pennsylvania New Jersey where you need millions of dollars I mean you're you're going we just spend you know two hundred thousand getting the property or you know getting approved and then when you build out I mean if you have a seventy five hundred square foot dispensary. You know by the time you open you could already have spent three or four million dollars It just it can vary but on these tough tough competitive medical state. The barriers to entry are much higher. And there's a lot of big money people involved and when you talk about money where where people now comes to banking because my understanding is that that cannabis is still illegal federally so mostly kind of what we see as we see local Company is working with local branches. So if you have privately owned banquets thank you know two or three branches or a Federal Credit Union linked to make the deposit. That's really what she's saying. How ever most of them are cash based transactions or? There's a couple of ways you can do it. But there's really no true debit or credit solutions available for dispensaries. So you can't Elaine and slavery debit or credit card Disease and that's what you do in the banks want allowed so no apple pay yet hopefully soon so John. What are the economics of this business? Look like is the money being made in selling selling it as a dispensary or in growing it so I think I think and I think there's some other. There's there's a lot of other opportunities as well. I think Consumer Products Lot after a big one vaporizer market and how that works now with with Canada. I think there's Angeleri services there's a lot in You know you see kind of law. Firms is kind of design firm You know consulting firms like us. I think there's a lot of there's a lot of players there from the dispensary and Depends it depends on the size and the scale of your dispensary Should be able to smaller dispensary. You're not going to be making millions of dollars a year you might be servicing a small local community however I wonder if you have a multi state operator Like I'll use CRESCO for example out of throwing away day they're they're everywhere You know and that's when you when you really start to generate a lot. I think to also that the grossest thing to to pay attention to state limit the size of the grow you're allowed to have so That also factor into it There's a lot of different factors but there's money to be made you know as long as you do it right Across all aspects of the industry so just like with most small businesses gross margin is really key once the gross margin for dispensary. I I I'm buying it for a dollar. Let's just say what am I selling it for so you might have to probably the key show markup but then you're also seeing is a lot of these states you're not allowed to write off You you know really anything outside of like a good soldier as taxes so you're paying taxes on your growth which obviously can eat into profits a lot if I typically you see especially in Medical states you'll see buying for one selling it for two whereas something like California are really competitive market Some people compete on price. So that the drop the margins down to fifty seventy percent Rarely do you see extremely high margin attorney standard across Other industries. So what you're selling. What are you telling me and this new information? So if I'm in some states where let's say I buy it for a dollar and I sell for two dollars on that gross margin I'm paying tax versus in a normal business. I'm paying tax on my net profit. Not My gross profit and why is it that way. Yeah yeah that's correct So I wish I had the answer pretty of why I think it's that way. I think it's just kind of the way the regulators have done however there's some really good accounting trains that are trying to kind to work around that in a in a legal way You know through through different old government cheese and just different ways that That accounting firms are doing it and they're gonNA great a lot the money to do it because paying on your gross really really hurts a lot of these companies you know large investments that they make to open these dispensaries and grows and it's tough to make that money back in in a new market where there's just not a lot of medical patients right so you're paying taxes on something that you don't necessarily have the money to pay now. A lot of states are doing this Illinois because we're broke right and so what kind of tax is on the medical and recreational marijuana so usually the attack between the dispensary and the girl we'll use Pennsylvania for an example and pay the tax Any of the countries pay when they're when they're purchasing urging the products from the grow whereas other did you might get like a retailer certificate or something like that to the To they don't have to pay the taxes but the tax collected there On the actual the sale of the product It depends on the state but a lot of times. There's no additional tax should just have day your state level of tax. But what people are GonNa make. They're gonNA make money like Illinois. He's GonNa make more money on selling marijuana. There's gotta be an additional besides the regular sales tax and they're not sure in Illinois. I mean what what is what is happening off the gross. I mean there's additionally there and then they're they're also talking between when you if you're purchasing a product from grow. There's there's a tax on not as well so some state. They don't have that but some states they do. Whereas if you were purchasing products that you had a clothing store or something urging and products from clothing company you're not GonNa pay tax on that person? You're only going to pay it when you actually sell it so in Canada generally paying tax when you're buying to six percent so what about the marches the grow are they also at the same level as in the retail side of it. Yes with actually. It's been getting a little bit better out on the West Coast California Oregon my she's been there was a real surplus issue Summer before Where they just they couldn't they couldn't keep up? They just had all this product but but there wasn't enough people buying it now now prices kind of in the markets Kinda correcting itself. This year The prices have gone up a lot in the margins has got better and the suppliers and growers aren't sitting on a ton of product. Like they were before. So as a brewers can I ship the product cross state lines. or You can't you can't you can't show concedes across state lines either typically when a new State comes to market. What they'll do is the first thirty to sixty days? You'll be able to order the seed from amount state after that. Everything has to be done interested so I guess one of my last questions is is it too late. If those people that haven't gotten into it could have they missed the gold rush green rush. No no no no. I think there's there's plenty of opportunity right now. what you're seeing is. You're seeing a lot of activities activities so a lot of companies merging Other companies buying other companies. But they're still just so much opportunity because right now a little over half of the country which is legal I did but there's still just there's so much opportunity for smart business. People or people with innovative and different ideas comes to the cannabis industry. I think right now. You're seeing a lot of people doing the same exact thing And there's just a lot of opportunity for innovation and then you know the TV industries. By always I always like a reference. Because it's it's it's a very new. In the sense that it was just legalized a a year ago. do you have a lot of companies popping up in the TV industry. I mean we approached by two to three day. I'm days and you know they're trying to they're trying to watch the TV company. How do they differentiate themselves? How did they make the product? And I think there's a lot of opportunity and there's no real brand loyalty in. CB there is another issues that people are are purchasing CB he'd product and making purchasing decisions solely based on. You know the branding of the product. How does it look when they go into a store? Does it appeal to them. Because AH people know these brands. Yes I mean. There's just there's a lot of opportunity for companies to come in and cement themselves as the power out brand in cannabis as you said before is. There's there's so many things associated with selling cannabis as you were saying interior design firms consulting firms all sorts of different kinds of things. It's just not about buying or selling there's could be patching. Yeah exactly and I mean and that's what we do. We we come into a project and we help companies with strategy marketing advertising to die so we do packaging we do you billboard campaign. I mean we so many different things and you know we've been accessible and created a niche rise though the industry by doing that and there's other there's other companies Out there that are doing things like you might have media specific kind of US outlets into county friends and there. There is a lot of opportunity for ancillary type. Businesses is someone line owned a town firm that works in other industries to Chino started cannabis PACFIC. I mean there's a lot of opportunity which I appreciate you being on the show if people wanna the green rush how can they contact you so you can go to smoke and hot solutions DOT COM Check out our website and also on our instagram page. You can see what we're up to and you know all oh cool. Fundraiser Delay John Thanks so much as Ama twenty w cpt in Chicago. We'll be right back due to regularly into my show. 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Mail cal social media and square payments so get a free fourteen day trial during which time you can explore every single feature no credit card required no strings attached no brainer go to. WWW DOT to dot com that's V. I T. dot com. Are you stuck. Is this the year you finally grow Your Business and make more money during berries. Many years of running his own company he had to deal with the challenges of business. That just wasn't going anywhere. It was painful realization his business at flatlined and he had no idea how to breed more life into it. It was especially difficult for buried since customers. Were not getting the service. He was so passionate about delivering living. Second he wasn't making any money finally his business with sucking the life out of him. Do any of these sound familiar. Your sales won't budge. In spite of your best efforts you you have few new leads for customers. Coming in an existing customers are fading away. You're burned out and completely exhausted. It's no longer fun and your family suffers as well if you're one of the millions of small business owners facing these problems every year very has the answer. CHECK OUT BERRY MOLDS DOT COM slash unstuck to subscribe to his six part part video series. That's very malts. M O L T Z DOT com slash unstuck. There's an important step when it comes to tax season that every small business owner dreads. It's organizing and sending those W. Twos your employees in ten ninety nine to all your independent contractors if you pay them over six hundred dollars in the past year but now there's an easier way to file and deliver those ten ninety nine W. Twos by January thirty first twenty twenty introducing file for Biz Dot Com an all inclusive print mail and e foul service for every small business owner. This tool allows you easily. The import data from Excel quickbooks zero. It's faster to process than ordering paper. Forms the IRS and having to fill them out and mail them. E foul forbids requires no software to be installed let e file for Biz Dot com process print and mail ten ninety nine and W. twos before you try it free at. WWW DOT e file Biz dot com. Stick around to get your small business unstuck more small business radio with very moles now on W. C. P. T. H. Wendy Chicago's progressive. Talk well one of the best parts about owning and working small business. Is your ability ready to give back to your community my next guest from Td Bank highlights. How small businesses do that this month? J. D. Marto's the head of the commercial distribution at td bank where he leads as the sales strategy for small business commercial teams including small business banking SBA lending restaurant franchise finance healthcare practice solutions merged solutions and Treasury Management Mint J. Welcome to the show. Hey thank you so much very. It's great to be on with you. I love the survey recently done. It's called Hashtag. Td thanks thanks you about how. How small businesses give back to the community because I think in so many ways that's kind of overlooked beyond just their economic impact your right and You know I think maybe it makes sense. A survey like that which talks about their charitable attitude. And what they do about it With their local communities. I think it makes sense maybe to talk about who the survey respondents are Because yet tender stand where they're coming from you know the size of them and just how they look at the world I think to put it in context Maybe we can start and talk a little bit about that if you're okay. Yea We have. Who are these people that you actually serving so when you look in the US their thirty In thirty million small businesses which is a fairly decent amount and it's defined by the small small business administration the SBA is a business with less than five hundred employees. Now when you think about five hundred employees is a lot very small But when you can. Can you dig under the numbers a little bit. Twenty four million of the thirty million are sole props. So they're really just working by themselves for themselves and you can save another four million have less than twenty employees. So you'd have to like twenty eight twenty nine million of the thirty. They are really small and you know when you think those folks They are you know if twenty four point three of the thirty you know twenty four million are sole props. They're very small the generally working out of their their homes and it is making enough money to kind of paid themselves so when you think of that You know we did a survey that said well. How do you guys treat the community? how do you view giving in the community and seventy three percent of them say they support it You know outwardly. They support our charities. They do something to be active in their community and sixty one percent. I've always thought it'd be very Pretty incredible statistic and just shows the generosity of our of the US and small businesses part of that fabric sixty one percent of them gave have ten thousand dollars so or or quivalent right a year. So if you're basically a small business with working for yourself by yourself L. for most of them that's that's a lot to give and You know I I think it shows how important they are to their community beyond just what we always look at. which just how are they doing? An optimism revenue of hiring so J. What do you think that it's so important for small business owners to give back to the community is it? You just good business for them because they feel well. If I give the community that community will know who I am and so. They'll patronize me. Or is it something deeper than that. I think it's deeper than that you know when when you look at why they start a business it kind of this you know again the The these population we're talking to Tend to be a little older. They're forty years old a small business owner when they decide to start their business. So when you think about that means they generally worked a job or two or three before they kind of got out and did it and they generally do it because they want to be their own boss right sixty percent of all survey we do surveys all kind of In different subjects but they started because they wanna be their own boss sixty percent of them say that and then they also say they think they can do their service better so they're willing to be part of their and you're right you know their customer base when you're when you're small starting now is your community and I think they touch a lot of people and they realize is the need and they start to give the they feel like they're part of that fabric and they wanna make the community stronger A lot the businesses that I speak to personally. It's pretty incredible that you know they get involved in a Lotta ways You know giving back through You know just donations getting their employees to help out with other charities or events that are going on in their community but also seem them they. They're willing to help. Educate other people people that want to enter into a small business. Educate them on how they did it. You know how they get a bit of a business license Where they bang for their accountant is just is willing very willing to share I think it just is. It's I think it's broader than just wanting to you know show off a bit And try to make you know. Make your customers think your philanthropic so we'll come back. I think it's more that they really are part of the fabric and they realize ecosystem depends on them You know being giving and in more ways than just monetary and what ways did you find that there are actually giving back because I assume that not a lot of these folks actually have a lot on a cash to actually donate. They're doing it in many other ways with some would sometimes J.'s. Actually more important. Yes I do. Think that is is right Lot of them give what they make So one of our customers Sunrise bread there down in Florida. They donate you know. It's a bread Company a restaurant bakery. They donate soup bread to the homeless. And they do it every day So so they are making their product and they're willing to give it out another example that I think is great is Bond Brewing Company there in Pennsylvania Lavinia and you know they first off. They picked their location where they're going to put their brewery. They picked out a part of Bethlehem Pennsylvania that they thought needed the Economic Abu. I thoughtfully wanted to help out a part of the community that needed it. And then they're they're Helping other people go into business just by sharing their experience so You Know Try Picking Your site picking location trying to find a place that you can help the community by you being part of it and I think just the educational part of helping people get into small into business to open their businesses huge. Educating them on that issue small business owners actually actually. I'm some kind of formal programs. Jay where they're asking their employees volunteer and exchange. They'll either pay them or give them time off. I don't see that in the smallest of small businesses 'cause they don't really have a program But in our survey thirty seven percent courage their their employees to volunteer And and as companies get bigger as you know they tend to make it more monetary. I think these guys you know they lead by example the owners are doing it and they encourage their unemployeed to do it and I do sense that they do give them some time doing it all work hours and it's accepted. I thought it was also very interesting in this survey is about how people like to get thanked themselves. What did it say? I want you to reveal that because I thought was fascinating You know I think they get a Get a lot of joy by seeing their community that he can Respond to what they're doing. There's an example There's a soul food company in Harlem called Jacob's soul food and they'll all kinds of A Thanksgiving dinner. Would they invite the community come for free dinner. And we recently hosted with them when they did in July so the community to come in and You know participate in a meal without which I thought was great so they really They you touched them They touch them directly and they love it when they get a thank you that you know When they're seeing the person space they're hearing them say thank you they get a lot out of it? It's so interesting because I think so. Many times at least in our electricity were sending just emails and and it seems like people appreciate a lot more if they get a phone call in person or some kind of some. That's handwritten is like a it's like a novelty that says well. You really actually made an effort to thank. Yeah that's right and I think you know. In those examples. I was just using bury their Their businesses that are touching the people in their neighborhoods neighborhoods in their towns and educating Someone on how to open a business. So there's a lot of personal contact there there were they're actually handing you know A person their community Afridi both soup and a piece of bread. That's their meal for the day so seeing them right. They're taking getting used their product That they need where they're having dinner. They're hosting it in their community for people that can't afford to have that dinner themselves and so it's all immediate immediate and it's real touch and it's not you know it's the it's the opposite of Digital Joe's great at many things but in this case you know people are actually being touch by these businesses directly and The reward is you know as I was saying before they're seeing their service in their generosity consumed which is very warning for the owners. I'm so glad that td bank is highlighting this because the way that retail is today with the Amazonification of America. Go where you can buy everything online. These personal connections between people in the community and the small business in my opinion Jay are just so critical to fabric of society. They are they are so you know the stats that everybody focuses on and Small business optimism. How are they doing? And how happy are they. I think generally we look at that To see that you have small businesses employ so many people in the US and it's it's about a half basically Hundred Twenty four million people that are employed. It's about half that so we tend to optimism. Or are they spending or they borrowing dollars dollars or they you know growing senior optimism. Translate into growing. But you're absolutely right to see that their optimism is also translating into them giving back in more ways than one you know as opposed to just hiring people are trying to give to their community is really incredible and I always believe that if you give consumers a reason to buy local they will they much rather make that personal connection. I think Jay they're much more proud of it. You know what I one hundred percent agree and You really you really do see that when people you know. They're the reason there are are so many. Small businesses is a lot of the local touch. You can't replicate in something that's a digital interface You really that personal contact that if you don't know what you don't know you need to talk to somebody and understand it. Small businesses are being able to do that and being my people kind of jumped into into the the They're small business to begin with. It's because they think they can do it better than the place they were working so I think that's yes I think that's a key point. I really do so tell us what. Td Bank is doing with small businesses and communities. Just like the ones we live in. Well we touch a a lot of small businesses Really through our store network. We have thirteen hundred stores. Many small business customers We leave the industry. trine opening small business deposit accounts so what what tends to happen is You you have an idea you want to go to a small business. You're forty years old and on average and the first thing you do have to get your business licenses you open a bank account so we tend to touch them pretty early we get to know them. We have our ems uh-huh that reach out to them. You know we have people that make calls just to make sure they're doing okay. We try to connect them in their market With accountants lawyers the service. They're going to need As they're kind of growing we connect them with other small businesses so they can learn from their example and as I was saying in the example of On a lot of people are very willing to help the other thing we do is we make sure that they Understand when they rage expand and how they can get debt and how that kind of works so they understand the different uses of debt. How much you can get an actually the way you can get it? The cheapest don't incur large expenses when you did when you have to grow emphasized J.. Something you're saying is that you go into communities and you actually actually build these local stores so someone can actually talk to people. It's not just done in the cloud or online. You actually see face to face banker still and I think the most what's important things that banks really do and low communities is since they are pillars of the community they can make connections for the small business owner. It really is network is extremely important and looking banking today like most Most industries you have to be good in many fronts. The personal touch Front don't you know having a person you can actually see live. I think it's extremely important. do not use a phrase. I use a little earlier in our discussion. You don't know what you don't know sometimes and talking to someone to get early education Bottom Marietta subjects is extremely important. There's also convenience For example you know we offer you can apply for loans online and that channel. We're seeing fifty percent of our Our applications come through it now and it's pretty neat is you might not have applied until you talk to the person but you don't have to. You know you can use that. Our had to talk to the person in our one of of our stores One of our small business specialists or are M.'s. Or store managers you know. Learn about what the product is you're GonNa want and then you can go home and do do it at night when you have time so You know I think that the channels all have to work together. And I think it's very hard to just have the digital one in something where you know. Education and networking are very key components of the service. You offer absolutely Jay on the show if you WANNA learn more how. Td Bank can help your small business. You can go to. WWW DOT TD bank dot com J.. Thanks so much. Thank you very and I want to thank everyone for joining this week's radio show. I want to thank our sponsors next diva the all all in one communications platform for your small business also WanNa thank linked in the place to drain leads dry traffic and build your brand awareness for free one hundred dollars credit to launch your campaign go to. WWW that lincoln dot com slash SB are. I WANNA thank e file for Biz the easiest way to process print mail and file your ten ninety nine in W. Twos for your small business go to www that e foul forbids dot com. Thanks to our incredible staff especially our book. Sarah Shafran earn studio producer. Devon's on the board filling in for lady be our marketing manager. Courtney Gilchrist if you're serious about being more successful you gotta give me a call seven seven three eight three seven eight hundred five zero or you can email me berry at most dot com remember love. Everyone trust a few impel. Your own canoe have a profitable and passionate week. Weekday can find on the web at Perry MOLTES DOT COM or more episodes of small business radio and small BIZ radio show dot com.

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#605 Can Small Businesses Limit the Talk of Politics in Their Company?

The Small Business Radio Show

52:55 min | 2 months ago

#605 Can Small Businesses Limit the Talk of Politics in Their Company?

"Get ready for all the craziness of small business. It's exactly that craziness that makes it exciting and totally unbelievable small business radio is now on the air with your host. Larry. Molds well. Thanks for joining this week's radio show remembered. This is the final word in small business for those keeping track. This is now show number six, hundred and five. This programs provided by HR direct smart APPs. A new breed of HR solutions for small business. Go to www dot hr direct APPS, dot com to get started well, Mo- small businesses fail and even more. Will fail now as a result of covid nineteen. But how can you take the guesswork out of which small business succeed, and which will fail cater help is Bill Flynn for his more than thirty years of experience working for advising hundreds of companies after working for ten different high tech startups in different market segments such as speech, recognition, e commerce, and affiliate marketing. He pivoted becoming a small business growth coach part of that, he had five successful outcomes to IPO's seven acquisitions including a turnaround during the two thousand, eight financial crisis they'll welcome to the show. Glad to be here. Well, then covid nineteen was probably nothing new to you because you've been through it all. I've been through nine eleven, two, thousand and eight. Yeah, it's it's. It's certainly a little different but very similar ailing. Yes. Well, how is it different for you? This crisis and the other one's you've faced in your past career. Well this one involves health you know. So there's there's safety of the being where the other ones were more just really economic. Clearly, there's an economic. Crop. From this right just sort of this after effective of of But economically they're they feel very much the same. Businesses are being impacted. they're not many of them are not ready many of them are weak position and you know they're being called from the herd so to speak unfortunately. So in that way, it's very similar. This feels a little bit different to me because I'm not sure what it's going to end I mean usually at least in the crescendo and then they get better and better. But this, we don't really know how many homes we're going to go through. Very. True. Right. Because again we're we're relying upon some health impact which is affecting economies affecting people psyche. Even even there's a vaccine who knows how many are gonNA take it will be therapeutics. are going to you know this whole thing with education higher education not supposed to get another way because they're sending all these kids home. It is a little disconcerting that's very much. That's for sure. Yeah. So this is gonNA put even more pressure bill on companies meals exceed already most businesses fail after five years. Why is that? So I I don't know that anyone has a real. There's an answer to that I. think There are a lot of theories on why? Leslie. What I've found in probably thirty years of of light research in five years of really heavy research on the topic. We as leaders I really never taught how to lead an organization. We're taught how to do a task consort of technical in nature maybe sort of whatever the craft is, we have maybe the finance So the you learn finance majors marketing. Engineering, those types of things we're not really taught how to be a CEO the head of a company, which is very different skill set. than any of those individual things, it's A. It's a it's something that is super important to be able to do. I would not taught it and I think another reason why is that are we? When we start a business, it's typically because we're interesting something passionate about something if you will, and maybe someone we know are close to us or ourselves. we notice a problem entrepreneur mine and we want to try to solve that problem and good at that, and we get pretty good. But then after a little while and you have to realize as a leader if you're going to grow this business to be larger. In most cases you need fire yourself from the day. Correct. Exactly. You know because job isn't anymore doing its thinking and planning ahead. And I think that's one of the things that gets in our way in it. You said she's fifty percent chance of five years, and then it's a twenty five percent chance after fifteen years. So actually the longer you're in business, the harder it is to stay in business statistically. That should be the opposite right. You think you've learned something you get better. More wise and savvy, but it doesn't happen I. Think what happens is all these start to add up. And Pylon to you, and you just hit a wall somewhere between fifth year in the fifteenth. Year long just hit a wall and then many dive and I I think we even worse barry if you don't die most are struggling right now like the living dead. Yeah and that's the reason I wrote the book the reason I do what I do is because I think most of those things are preventable. do you need someone? Like me or you know you had Mike Goldman, the appears on a few weeks ago. To help in all great, all great anything have a coach great athletes have coach. You Know Bill Bill Campbell coach, Steve Jobs and Eric. Schmidt and you name your silicon. Valley tycoon. A Nikon Bill Campbell was. A coach to many of them because they wanted to be even better. You know it's so interesting me what you say bill because I find that most of us are not taught to manager lead I was fortunate when I spent nine years at IBM. When you became a manager there they essentially in new. York for a we called Charm School for a month and you got to. Go through different scenarios, but they really taught us how to manage not necessarily lead and most small business owners. When they get some success, they can't get out of their own way because they've created this hub and spoke organization where everything still goes through them and I think that's one of the reasons that they can't actually move their business because there are still opening up the mail. Exactly. Yeah. The bottlenecks always the top right. And that's why we have issues You know we'll part of that is that. We like to do we're confident in doing and comfortable doing, and so we stick with that probably a little longer than we need to. you know the the brain likes the comfort brain likes routine we have to either have the discipline ourselves, which is not always easy. or you have to have someone from the outside he's repair or ability partner or someone to kind of saying now doing that. How are you spending your time? I do love load list a lot with my. With my clients and that sort of gets sent to think about what are they really love doing? Now what are they doing and then try to find something that they they love to it more often. but also you know it has to be. In Service of the company, you can't just keep if you love making the thing that's great. But if you if you get your head down making the thing and you not looking out. And eventually hit that wall something's going to happen or really good people are gonNA leave because you're not paying attention to them or whatever it is on your book further faster you talk about When relation to businesses fail that there's a meaningful gap between what science knows and what business knows. What do each of those? No. Yes. So it's it's like sci. Is is a trying to disprove something, and if you can't in other parties also had the same results based on what you do. Then that's generally science. and there's a lot of science and businesses a lot. There are a lot of people out there who say, Hey, this thing seems to happen over and over again, that's very similar results. Yet most of us don't follow that we go with conventional wisdom and intuition and what other people have done, and as we just mentioned, if you do what other people have done, you have less than a fifty percent chance of being correct because most people do it wrong? You know most people fail. So you have people out there that that I love following especially around around people. there's a lot of science around the brain, and if you want to lead something, you really have to have a general understanding of how the brain works if you don't. Then you're at a disadvantage. Because, in the end, we're all a little crazy. Savannah my first book you need to be a little crazy star, your own business will you be a little crazy but we're crazy anyway right even if you're not because we're we're emotional impulsive with irrational. And if you don't understand that and sort of how how the brain works through problems in does things then you're not going to be a good leader as you can be because you're going to inadvertently put people into threat mode. and you're you're going to be wondering why they're acting. So strangely, your intentions are good but you're not understanding that the brain does like that the way you just did that to them right you just have them on the shoulders of back to my office I want to talk to you. That that puts the brain and threat mode immediately. and then that's not a good environment. If you do that enough times you, you've created this whole design guys of general fear and you probably didn't even mean to do it. So that's that's one of the things in science and mark sparking him does a lot of research on on teams and and other things. So if you if you find those people who are really doing research and understanding we're success. Lies in business. Figure that out it's great to solve problems. But if you just if you're just fixing something, you're not reaching excellence just reaching not failure. And I want I want my clients and I want all business owners to try to reach for success not just not to screw up and I think that's the most nursing part because I work with small business owners to get unstuck and most of them had succeeded but they hadn't failed either in other words, the businesses going along well enough to support them and support some people but they're not getting rich and they're certainly not happy. Yeah. Yeah and then that's what happens to a lot of businesses right? You get into it you have a passion you want you want to try to. Make a difference or make living You know I talk a lot. If you're an entrepreneur is not someone who does want to work for else and entrepreneurs someone wants to try to make. It even just a little world that they are in a little bit better. and and I, always folks fuel want to start their own business and I said, well, why will you know I'm tired of people etc like well, that's not really reason to start a business. because it's hard now I've done them from scratch and there are days and weeks that just are horrible they suck right in there you gotta you gotTa be into it. Right? You've got to be really wanting to make a difference it has to drive you. You're going to quit or you're going to not put as much effort in what's the purpose genome sting wasn't his good and once you sort of get into that vicious cycle. You'RE GONNA. You're GONNA as you said. Be Happy. You'RE GOING TO BE STRUGGLING You know if you want to start a business, you have to be have to have passion. You have to understand that the best way to really have a great business is trying to make a unique in some way to a certain set of customers. That, you can serve really well. That's that's one of the sciences of business Best Strategies are unique strategies are not a better than everyone else are better at this. You know southwest is that way dyson strategy that way? No Nest has a strategy that way. Name. Your company that's been around for a long time and has thrived I for years if not generations and centuries, they're all have very unique strategies and I love that they're the best advice because again too many small business owners. Especially when we're get started, they wanna be everything to everybody because they just WanNa get some sales and then actually hurts them and they really need to niche down as you said. Yeah I think it's Ok in the beginning, right? Because you're sort of surviving but I I work a startup entrepreneurs and entrepreneurs that are scaling up and I said look this these are two separate entities. They're not the same thing I'm a big Steve Blank Fan I'm not sure if you're familiar with this Steve Blank I have he's down the show yeah. Great. Yes. So He's sick the godfather of startups right and I love his saying which is a definition of a start as a temporary organization who's in search of a business model. And I think if you do that then great but once you get through that, not all visit body gets pricked ability some scale ability. Then you have to revisit all your key decisions that you made and make sure that they're the right ones moving forward because what got you through the not hold won't necessarily get you to the next level now until Jeffrey Moore Right. Cross that chasm get that next set of customers because they're not as crazy your customers. They're a little more skeptical. So you gotta be able to understand that and If you do then you will not regret a decision that you made earlier I've I've many many times I've done it myself. Thank. You did to chase revenue and make payroll with fine at the beginning but often you regret those decisions later because it either split your product in two or you're now serving two different types of customers in that's harder. It. Usually something that comes back to bite you. So you saying the book that leaders are lying too much effort luck timing enforce a will to achieve success. They'll. What should we be doing instead to try to increase our chances of success? You need as I said earlier if you've got a fire Self day-to-day because your job is not to do anymore or should we do less depending on the size of your company was obviously spectrum that's Iran. Your job is to is to predict the future and the way you predict your future is you create in and creation. Is An insight local writing insight you get inside because your brain has relaxed it's it's connecting to we're more disparate ideas or notions that are sort of loosely connected. You can't do that when you're middle is something and I asked this a lot if you. When you get your best ideas Barry. When do I get my best ideas? I try to I try to write them down actually it's I'm cycling when my mind is really open and I try to stop and put some some iphone. So don't forget about it. Cycling running in the shower you're not actually doing and thinking and into into, it's you're not operate. Your brain has relaxed right and you've you've allowed it to sort of do its thing and start to have this marination of ideas notes when you get your best ideas if you're an entrepreneur, your best ideas. Are the ones that get you to the next level, right. So if you're running the business on a regular basis, you can't do that. So. So what we do is we double down instead on you our effort, right we have to put more time in getting bigger than what happens is you're you're putting in fifty hours a week then you're putting it sixty. Seventy eighty ninety because you're it you're the one to do everything we're having trained anyone how to do the stuff you haven't brought in good people. because. You're just hiring to hire. You're chasing revenue as I said. So you're doing a lot of things that aren't profitable. In that means, you can't hire great people because you can't afford them. So it just that's you gotTa Stop Doing. You've got to stop doing the effort will etcetera backup a little bit about you know we don't want to be the. Company and be in two, three, four years. How how do we get there and then think through what are the steps we need to take? Them to do that while you're find yourself day to day. I'm bringing on good people and training them on the things. That, they should be doing instead of you. I appreciate you joining us to tell the book is further faster the vital few steps to take the guesswork out of growth where can people get in touch with you? Best thing is my website and my book is on my website and my book is for free again, a more about getting the message out than making a little bit of money on it. Money's great downloaded fair. We're contacting as my email X. mcallen leaves on there you can book some time with me. That's the best way to get me, which is catalyst growth advisors. Dot Com they'll thanks again and thank you so much for giving us. Your advice. This is an may twenty. In Chicago we write back. He two thousand eighteen trend survey found that more than seventy percent of small business employers rely on traditional methods like sticky notes and paper calendars for teen HR tasks like approving time off switched on HR software is a smarter alternative, but it's typically complex and costly for a lot of small businesses but that's not the case anymore. Hr Direct Smart APPs an easy affordable option for just nine dollars a year. Per Web APP each Smart App helps you address specific employ management goals allowing to decide which APPs are relevant to your business. Seize the opportunity and save time and money go to www that HR direct APPs dot com that's www dot hr direct apps dot com are you stuck? Is this the year you finally grow Your Business and make more money during beggars many years running his own company he had to. Deal with the challenges of a business that just wasn't going anywhere it was a painful realization his business had flatlined and he had no idea how to breathe new life into it. It was especially difficult for Berry. Since his customers were not getting the service he was so passionate about delivering second he wasn't making any money finally his business was sucking the life out of him do any of these sound familiar. Your sales won't budge in spite of your best efforts. You have few new leads for customer coming in and existing customers fading away you're burned out and completely exhausted. It's no longer fun in your family suffers as well. If you're one of the millions of small business owners facing these problems every year berry has the answer check out berry mult dot com slash stock to subscribe to his six part video series. Stick around to get your small business. More small business radio with very moles now on W. Cpt Twenty, Chicago's Progressive Talk and Kevin noticed that this is a presidential election year. This country is divided as ever and it's no surprise. This divisiveness makes its way into businesses and virtual offices. So what are the rules that should be in place around discussing politics at your company here to help is Jaime Lozada who's the HR tax compliance manager at Jamie welcome back to the show. Thanks very it's got to be back will. This is a burning topic on every small business owners mind what does the First Amendment saying about the freedom of speech or this politics including the freedom of speech in the workplace? You know obviously It's definitely the biggest topic I think we have going on right now and you said it right at the beginning this is a time where a country is the most divided and politics are at at heart where people are talking about it and it's stuff that we live and breathe not just while we're at the office but obviously. Went outside but it affects our daily lives. So you know when it comes to the First Amendment obviously employees are like, well, you can't tell me what I can and cannot talk about right while you we are entitled to freedom of speech under the First Amendment that protection is actually limited in the workplace and a lot of owners don't really understand that. and. It's particularly true actually if you're a private employer versus public employer. So you actually have the ability to take measures to regulate any problematic speech that you have in your workplace in order to make sure that you have a safe and productive work environment for your employees. you can actually limit or even ban any political expression in your workplace. And then even go to to another level as discipline employees for any legitimate or business related reasons tied to that expression. You know so. Most, employers they will want to strike a balance and permit employees to express themselves like I mentioned. This is something that we deal with on a day-to-day basis. So it's it's constant things we see in the news it's going to it's it's going to emphasize. Communication in the in the workplace as well but as long as that communication is done respectable respectfully The things that you, WanNa. Do as a business owner is reminder staff to excuse themselves from any unwanted political discussions that they may come in contact with. Also. You WanNa, let them know if you are going to allow. Political expression in the workplace you want to make sure that they're sensitive to time and energy that they're spending discussing politics on the job. I'm sure you know if you've got into a conversation possibly in the grocery store or anything like that, you could sit there for twenty thirty minutes in the time will pass by obviously as an owner, you WanNa, make sure that that's not hindering your product, the productivity of your employees. you also want a reminder police to leave strong opinions to themselves. conversations have to be open minded especially in the workplace I, and we have to understand that everybody may not agree with the way that we think the way that we feel or the you know the candidate that we're on the side with, and you know with those conversations, those have to be said and then also just redirect any difficult conversations to. Help them keep those conversations from getting out of hand and even talk to your managers about that You can reinforce the importance of that proper conduct happening at work I'm by considering to display anti harassment harassment workplace posters an reminder employees of of you know these types of conversations could lean into some sort of some some type of harassment. You know Jimmy NFL people would be. Our surprise that the First Amendment does not apply to a private workplace. How could that be? You know and the the question the biggest thing is, is that they you know due to them being a private, they're not obligated by all of the same laws that public employers are. And that's the biggest I think the biggest gray area with private employers not understanding You know because obviously when you think, oh, it's a first amendment free speech. I can say anything I want and employees don't really understand the level of their rights as well. So it's definitely a balance for the employees to understand what their rights are at the business that they work at, but also the employer to understand that as well. So let me assume specific questions cannon employ put up in their workspace assuming when they were back in work or maybe now it's virtual meeting. Can they put up something in the back of the says trump twenty twenty or in two thousand twenty? Virtual workspace. And I'm I'm glad that you brought that up because obviously a lot of businesses are working virtually now. So that definitely still applies you know your workspace, you're you're on video and what you're displaying her background. Could sometimes even be offensive. So while a business, you need to be careful to take balanced and obviously not overly restrictive approach. When it comes to this it is appropriate to prohibit the number. Of political oriented activities that happened in the workplace. So that doesn't include any solicitations or even contributions for political campaigning door working hours definitely using your company's name or affiliation in connection with any political or campaign activity. That could be posting on social media or anything like that distributing materials about political campaigns that could be sending emails, text, anything like that I definitely using work time our company resources for political or campaign activity like you mentioned Posting thing you know having signs in the back when you're on a virtual meeting or even wearing clothing or accessories that have political statements maybe even a button could be a t shirt hat or anything like that, and then that's obviously still when you're not in the workplace but obviously in a virtual meeting and you know even just displaying those politically oriented items like I mentioned, the posters for a specific. Candidate Party in your workspace So it definitely does fall into the virtual area even though that's your own house that is your workspace during the time and you are on work hours when you're when you're in those meetings. So let's say that an employer receives a complaint for their employees that during a virtual meetings, someone's wearing a mate Americ-, make America great hat and it's making them uncomfortable. What can the employer do about that? You know what they can. They can definitely ask them to remove that that poster or whatever ask them to not wear that t shirt or hat during those meetings. They absolutely have the right to do that and private employers can have a workplace policy that forbids displaying any of those political messaging that's four or even against a candidate party position. So we're talking about not even just vying for a candidate that you are on the. Side of, but also talking negatively about other candidates that you may not agree with But the main thing here is that you want to be consistent and neutral in the enforcement that you're doing. You're going about with your employees You can't allow certain employees to display materials like to say, Oh, well, I agree with this party so they can. They can display this, but I'm not necessarily agreeing with this. I don't want them to display this. You have to be consistent across the board and it's really a good idea to actually have a policy in writing and have that policy acknowledged by your employees for proper documentation. So if you don't have a policy as we're getting into the heat of election season or if you do have a policy, it's great to even bring it back up and re send it to remind your employees. So what happens if you? If you tell employees and they refused to remove the message. There's a hat or something in the background. What can you do? Well. Disciplining can definitely happen especially if you have a policy you know when you're creating a policy you want to add definitely have any disciplinary measures that might happen if they are to disregard the policy. So a clear policy would clarify the appropriate political expression and activity You know obviously trying to prevent conflicts, but you also want to let them know that you're ready to address any disruptions that crossed the line into you know harassment or anything like that. So you can definitely discipline that individual, it just gonNA matter of obviously being consistent like I mentioned before and that discipline however, you stated in your policy that you stick to it. We'll give me their stories in the media right now. How postmaster the joy pressured people To donate to a certain political party as a business owner, can you ask your employees to donate to a political cause? No no that's not something that that that would be something that. Employees employers should do you know that's definitely pushing the envelope and as an employer, you shouldn't be one to promote your. Political, affiliation political party. Your candidate or anything like that because obviously that can create divisiveness in your company but you want to be very careful about. Asking them to share or anything like that because that could also be perceived as discrimination based on a decisions that are made beyond that because if you were to ask anything and let's say a decisions made later in that employees decided not to donate to the campaign and a negative decision was made on their part that could be perceived as discrimination based on everything that happened prior. So you have to be you want to be very careful there it's best not to promote. Your own political agenda or your political beliefs in the business. Now, what about activities that employs do outside of work? Can you terminate employees for attending a political protests on their own time? Well you know it's depending on your state here. So this is where we get into state specific where your business is located, and if your business is public or private, really determines on how your employees political activities or even their speech can be regulated or disciplined. Now, most private employers are at will, and that will mean employees can be terminated for any reason and even without warning. And that could even technically include getting involved in political activities but you do want to be aware that several states that includes California New, York, and Nevada they ban employers from retaliating against employees for their political beliefs or their activities. So you want to understand any specific Regulations that you may have There are also a federal law protections that if an employee is demonstrating against work related conditions. but generally speaking there is no federal law that prevents a private employer who happens to find out that an employee attended a rally outside of their working hours from terminating that employees you know I, it's really just not something that I would suggest given all the surrounding risks because you're really gonNA get yourself into some hot water 'cause there's a lot of other things that may come into play discrimination things like that. Especially, if it's in their own time, what about can employ illegally ask employees can employ legally ask employees not to discuss political matters on their own personal social media or can they monitor their accounts? This is a great question. You know social media is a place where people are able to really utilize their freedom of speech buffet, right share their beliefs, and all that stuff. So while it's a great question, it's also a tricky one and having a policy prohibiting employees from discussing politics on social media while that could violate laws were that connection violate laws Regarding lawful off duty activities, which are you know vying on social media sharing that information? Your beliefs on social media. Now, another issue is that. If you have those restrictions that could limit protected concerted activity and that includes union membership or discussion of workplace conditions, and that's protected by the National Labor Relations or Ray. So, there's another area that you want to be very careful to not get into So when it comes to this, it's really just better to simply restrict the employees from posting anything on social media using company time or company computers and obviously affiliating themselves. With what they post with your company, you can definitely let them know that you don't want them to share there your company name in any of those. social media posts that are politically generated. Now Jamie you say from the outset is that it's really best to write these kinds of things down and especially during these times, a lot of small business owners don't have time for it. Tell us about your solution HR direct than Abel's employers to do this in a very easy way. Well, actually, at HR direct, we have the HR, direct smart APPs and there is a policy on there. There is a policies at on there that has over one hundred, fifty different policies on it's ninety dollars a year you have access to all of those policies. Those policies are attorney written and approved so they have all the legal language that you need to have in your policy, but you can also amend it to change anything that's specific to your company. I'm it could be the. the disciplined process or anything like that but it's most definitely important to have policies place because that puts that gives your employees standards a and it's also a place for you to actually bring that up when something happens when they crossed the lines, they break a rule or anything like that. You can bring that up. They've actually acknowledged it making sure that you've shared it with them and they've signed off that they've acknowledged it So that really protects your company in any sort of discipline. Disciplinary action that you have to do and even if anything were to get worse where you have to term it or anything like bat, if you were to have any any core cases So this P- these policies allow you to share those The policies with your employees via email as we're working in a virtual environment, now you want to be able to send those policies to your employees so they can access them whenever they need to, and they can actually acknowledge that they reviewed. It actually keeps track in the APP for you to know when you sent it, and when the employees you reviewed it giving you more cushion and actually protection for your company on that end Jimmy. Thanks me on the show again and reviewing a very difficult issue that a law small business owners are dealing with this am a twenty w cpt in Chicago be right back. Well businesses are starting to bring back employees under a new work environment and with that comes to challenge of communicating updated company policies to all your employees lack of clear company policies can lead to inconsistencies in expectations and compliance. Ensure your employees are well informed with consistent guidelines by using the company policies. SMART APP FROM HR direct. This web based Ad Helps Your Business create magic. Share Attorney approved employment policies electronically in minutes start now at www dot hr, direct APPs, dot com slash company Dash policies that's www dot hr direct APPs dot com slash company Dash policies what a frigging mess. The small business world is these days. I've always been a bit of germ-free her, but I didn't actually think I would see it economic populist in my lifetime but we are. Now, seeing a once in every one hundred year event with the shutting down of the economy. But there is a way through now is not the time to close your eyes and wait for everything to return to normal. Now is actually the burn your boats because it's never going back to we thought was normal. Now's the time for business owners to begin to pivot and reinvent. Their Business Fray Post Corona autonomy, you know this is my fourth recession that I've weathered. So whatever you're going through I've actually been there before let me know how I can help you re Imagine Your Business and get through this very difficult time. Contact me at seven, seven, three, eight, three, seven, eight, two, five, zero or email me Berry mullets, dot com remember I'm here for you. Stick around to get your small business. More small business radio with Berry Moles now on WWLTV CPT. H. Chicago's Progressive Talk in March of this year the game change for all small business owners with the outbreak of the pandemic and subsequent lockdowns across the world. Small Business. Owners now ne- new tools and resources be successful here to help Steve. Moss who's the chief executive officer at zero with more than thirty years of experience in global technology and digital media. Steve worked in the leading international businesses including apple IBM Microsoft, Steve Welcome to the show. I think having vary. So tell us how things are doing down there in New Zealand. Pretty. Good right. Now, we've we've had pretty strict lockdowns whenever covid nineteen has. has shown up in in in the country. So we've really we've really the government has moved very quickly on restrictions and subsidies, but business support business it cheeks relies times trading has been restricted, but we're just kind of coming out of sick and wave right now. So things are looking looking looking out. That's that's really great news. Well, small businesses across the world are really struggling. Now Steve, what kinds of tools and resources from your standpoint do you think that they need right now? Very. Right, now there's no question that's with the the restrictions on physically. Connecting with customers that there's tremendous, even more advantage than there was before and using the latest technology so. The is probably what you just mentioned. Zero I came from new? Zealand. We were formed that fourteen years ago we were. The original innovate is when it came to the cloud and cloud accounting. So what that means is that we had a vision that try to financials on your desktop with all information has has has benefited but limited BENEFA- real benefit is win. Small, business has its information stored in the cloud on a on a platform where you've got your bank feeds and financial information flowing in regularly you say God man and opportunities a whole bunch of applications that I really relevant, your small business I. If you're in retail and construction or your services, there are plenty of applications out there the plug into the accounting. System. All of that means that not only are you more efficient, but you can manage your cashflow bit because you you're doing business on a technology platform it is. Pretty much real time and so you really you. Of offices being taken care of. Taking kid for you. So you don't have to spend as much time try to do that administration. So we really believe that cloud accounting and cloud applications for small business is important and while the last incense horizons for technology adoption around the world have big enterprises and consumers are using the cloud all the time. It's really time now to small businesses to stop and take. The time to really look at what technology can do for them. Stephen. As small business owners really struggle this time during this time, cashflow always tightens up and it becomes critical. So if you can know what you have in the bank right now and you can have the other apps feed right into your accounting system that's really gonNA help you manage a much more lean machine. Exactly. And that's you know the data we have actually because of quality the data in the zero platform, we've been able to look at three hundred, thousand small businesses in an aggregated anonymous, humous white. And when you look at the data, you can see that for those that really do use a number of applications, the more applications that use. Let's call it cloud software to run their business, the list of impacted when it comes to drops in revenue and also the number of people employ. So we have the data that really shows the using the technology and the more you use the list luckily to be affected by they you know shocks that we've been talking. Through nineteen. So Steve, what else did you learn from this? These three hundred thousand small business owners about how they're doing now during the pandemic. Well. One of the big things where winning is we're seeing the correlation particularly between the impact of covid non chain and the restrictions on doing business and the government support. The different countries are offering this small business constituents, and there's not question does two things have to be very, very closely connected. So governments need to understand that small businesses hurting and it is important to make sure. The subsidies and support programs continue to support Small Business Walser, these words frictions on doing business, and then out of that, a bit of the Government Stu Y-, we can see across the world the the list, the impact on revenues and jobs because obviously business of getting that support. So for the US I for the US in particular, it is really important that government continues to support small business. Yeah I. Think it's been difficult here I mean we had the PGA program where Companies were able to supplement their payroll and some. Certain expenses but that's really been it. I think as far as the US goes, we've really done less than a lot of the countries have done out there. Yeah, the Australia New Zealand and the done a lot in particular I aimed at job subsea jobless job employment related subsidies is supporting small business to keep the people employed even did not doing business the sign levels, but some governments have gone further. Singapore government actually has a digital subsidy which is providing small businesses. So it's a ten thousand dollar subsidy to adopt cloud technology and you know tha online that is a a really interesting on that The we certainly think is is important along saw that the other thing that you see outside the US. I think he's a good indicator of what's possible is that you know striding government New Zealand UK. Government's all really encourage doing business digitally when it comes to compliance. Sales, tax and Also, Tirol reporting is something that is is digitized in in in these other countries, and that encourages small businesses to use technology because in a sense government expects them to interact using technology. Do you bring up a great point because if you're a small business that when writing payroll checks or going to your bank to do the. Payroll tax deposit. He gotTA forget about that. It's got all be done digitally in the cloud. It's the only way to do it because from our viewpoint here in the US, this is probably going to go at least another year. You'd definitely be look aside. From. All of that you know we've got customers in the US to really demonstrated how technology can support them the museum hacking, New York, and uncalled in California Santa Barbara buckle organizations that relied on physical contact with a the customers for their business of pivoted, using digital marketing and email to stay connected and into even all. In virtual services in the case of museum, it's guy from doing museum was doing virtual team building so Not. Everyone can do that. Right we realized that some some small business operators adjust in a really tough position, but you just so much better off having the technology platform an access to technology that than the not that it's really something important to do and. One of the other things I think is really important is the whole notion of. It going on you're going it on your I like doing it. Yourself is very strong in the sake of US business and that's a real real strength. Is that that entrepreneurial spirit and and positivity that American business really has but it on your own can go too far in. Getting help and advice. particularly at times like this, not just the technology but someone like an accountant bookkeeper or adviser is is really powerful and. I always look to the. To the US, for The World's Best Price The coaching and development of people and what always shocked by giving a little bit of wonderman about is, why is small business? So on the couch and that's to do with in a sense. I get the in service that could be provided and whistling charging council bookcases to become does advisers, but it's also the small business person being so busy doing what they're doing. Then I have time they don't they don't have time to stop and get that hill and I think that's a really scary false economy of being in small businesses is being busy thinking you are too busy to do two things. One is to stop and look yourself can take a bread. Now I'd take a hop our or narrow digest. Terrific because the rest of your house are going to be more productive and the other is to stop and ask for help. So I really encourage all small business people you're busy you doing doing great stop that stop occasionally Mike Sue you know in your retain each day you do stop to take a little bit of time out and do ask the hill get hill. We'll see you just launch something called zero on air, which is really resources to help small business owners tell us about it. which was at of pivoting from the normal approach, we have doing Russia's physical Russia's and conferences to saying, well, we can't do that. What are we GONNA do? So we've recorded thirty episodes that I tailored to age of outrage inside for our US audience. There's some really good. Content, that's relevant US customs around the economy economic outlook. But there's also some great stuff there that what the lightest light is products from zero can do to help you. So we've got a new early edition All business subscription that we've launched that has terrific faces a short term cash flow of business dashboard for really really you know rasonable price i. NAPROXEN is there's also some really good information on zero on air around how to deal with the challenges. Small Business Faces from a personal wellbeing viewpoint mindset what mindsets and what should be conscious of as you approach these in the white you'd thinking about it and some really interesting talks and help their on how you should be thinking about going forward in challenging times because unless you around one, thousand, nine, hundred, seventeen, Spanish flu no through this before right Not, actually I encourage people we we produced report cold pandemic inside in the some examples of two small businesses that actually operated back then and while the current. Year the onus family obviously family Families Pasta on the business over the years talk about what it was that got them through one school. An MANJI PIE and mash their point of Pie and mash shop in in the UK. WHO also talked about getting through a whole bunch of other challenges like the Brixton riots and they talked about the resilience of the business and really really true things. One looking out to the people was a critical thing Mike show that I would sight through all these challenges. But also finding you is to soup to provide this service to the customers I said when now the riots were running the Brixton riots few decades ago they shut the doors people couldn't come in the shop, but I opened the windows and started. Passing, pies out the out the window to the customers is walk by. and similarly there's there's a winery, all of his string of watering strike that ulcer record has family history that nine, hundred, nineteen, Spanish flu, and again it is about the resilience of small business, and now certainly our research shows that US small business people have probably the most positive mindset about the future even die right now we know that they're doing really really topside that resilience is important that resilience comes back to the small. And that's why you know real messages. Look after yourself. Make sure that in these challenging times you do you do take Tonto to risk as best you can. Look up yourself see one of the lessons I wanted to talk to you about is I know that in this report of all these small business owners, you talk about the importance of prioritizing mental health why do you see that as being so critical? You know one of the things I've learned over the years is belief is everything in business. So I watch cited belief comes first people money and that is. The. Power of the small business owner found a to be someone who believes is a service something different to offer other can benefit others and who believes that by investing getting to invest a return can be and whether that return he's supporting a family with you know something that can scale and growing to something really big time that belief is human and so when you think about that, that's all going on in the mind and the more that you can look after yourself from a mental health perspective And Research is showing that you know two thirds of of business award about the mental health at this particular, and we'll be right now and and in fact, three fifths of them worried about their people. So this is a concern. It's one of the good things about what's happening is the where I talk about this and it's becoming more common acceptable and comfortable to talk about it. There's no shame in it. And I say to out people into our customers old time there. He's not shining asking for help and. We're all human and everything that goes on in their lives dots with what we think is I'm making sure I hits clear and we're in a good place. There is is a really important thing for the health of that business. We'll Steve I. Appreciate you being on the show where can people learn more about zero and how they can use it for accounting and bookkeeping in their business? Just, I would just like Google zero zero on. And you will be able to get to really quickly and zero on an link will definitely open up for you. The opportunity lies thirty episodes. They are really short and sweet because we know you're busy and you can select the ones you. WanNa watch the benefit to you. Of course, zero spelled with an axe e are alright. That is it makes. Absolutely, thank you for that married Steve Thanks for joining this week's radio show and I wanNA thank our sponsor, the Hanover Insurance Group data. Thank our incredible staff especially during this pandemic or booking bruises Shafran Ernie's studio producer lady who makes this thing that ever recorded home sound much better in the radio studio are Murky Magic Courtney Gilchrist. If you want your small businesses to thrive in the economy, you gotta give me a call. My private line is seven, seven, three, eight, three, seven, eight, two, five, zero or email me berry monster. com. Remember love everyone trusts a few empower your own canoe and now go wash your hands have a profitable and passionate week. You can find. On the web at very dot com or more episodes of small business radio and small BIZ radio show dot com.

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#584 The Federal Financial Help That Small Business Need to Stay in Business

The Small Business Radio Show

52:55 min | 7 months ago

#584 The Federal Financial Help That Small Business Need to Stay in Business

"Get ready for all the craziness of small business. It's exactly that craziness that makes it exciting and totally unbelievable small business radio is now on the air with your host. Mary molds well. Thanks for joining. This week's radio show remembered. This is the final word in small business for those keeping track listeners. Now show number five eighty four. I'm recording this from my home studio because of Corona virus and I just want to say that this episode provided by next diva the all in one communications platform for your small business fun. That's a word that we need more of these days especially as I'm now recording from home during the cove in one thousand nine hundred and it's very difficult with everyone really working remotely. What role is fun? Still play in your business and how can use it to spoil your culture? My next guest is Nick Jenolan. Who's the founder of the Fun Department Consulting and Training Company that featured on BBC Washington Post ex and many other media outlets his clients range from fortune? One hundred companies those as few as ten people known as the Godfather of fun he began his company after experiencing firsthand the enhanced culture and Business Results Fun during his twenty year corporate management ten. You're with a company that embraced a work hard player and culture. He partnered with delivering happiness. Two leading cultural experts that were born Zepos culture and bestselling book. Nick welcome to the show. Thank you so much for pleasure to be cyber. Had The godfather of fun on well. It's not the intimidating kind not to shoot above actually want a James Brown dance competition competition in my early twenties godfather souls so so all of us are shelter in place. How are you and your family doing it during this time? Good thank you feel very fortunate. Know in spite of everything that's going on so very well. No one's been sick and and we are trying to have fun every day. That's that's one of our mantra. So we're we're we're enjoying making the best. So there are a lot of coal company cultures out there. Some could be called fun not fun. Everyone's got their own type of thing but now that people are sheltering in place and there are workers it does change the cultural dynamics. Doesn't it absolutely sure? So how does it change in? How do you still keep fun? If that's part of your culture going so we've been getting requests long before krona virus. Actually it's our biggest call out over. The last. Several years has been. How do we engage remote workers so this is not a new phenomenon but it's been exasperated obviously by by Corona viruses and social distancing? But it's important because Some reports indicate that eighty percent of workers are working remotely in you know to some degree these days and different locations whether it be a company with multiple locations or just working from home so it's a phenomenon it's been going on for some time and keeping employees engaged is important. People feel isolated that you're lonely some depressed and just to be the culture right right. Yes so everybody knows that feeling now so So it is important. And there's there's little things that you can do to you know to keep people engaged in happy so and it's not so much about fun it's about it's about really enhance your culture and keeping that that culture alive and consistent. So what steps would you take? I mean some people are doing you know zoom happy hours or things like that where people just get on and shoot the crap. What kinds of things you seeing that companies that want to preserve their fun culture are actually doing during these times. Sure so we recommend. There's some really easy things to do. You can always start a meeting. Zoom meeting with with a video right. Videos are abundant. They're free. They're on Youtube. You can you can share a video and maybe it's a leadership meeting and there's a lot of funny ones when it comes to mind as the you know the dancing guy video. So there's there's plenty of a video that are topical that kind of you know out a little. Levity they take a couple of minutes and it's well worth the time to do that. Another thing depending on the size of the audience is to just take a minute and do something literally thirty seconds and ask people hey share. What's on your your background of your Your iphone or your your cell phone so we call it background check. It's just a quick little game. It's usually something personal. That will just connect people and humanize a meeting. So there's little things like that and then they go well beyond we you know we create videos contests and themes that people can can do as a group know virtual team building if you will but little things are important and I can't stress that enough that it doesn't have to be big elaborate productions just a little bit of Levity On a consistent basis goes a long way I the biggest mistakes a lot of small business owners make. Is You know. They're actually nervous about people working from home. Are they really doing their jobs? So they have a tendency when they get on these zoom calls or they connect with people in their company. They actually are all business. And they're actually. It's a lot of pressure instead of humanizing. What's going on to galvanize people together from a loyalty standpoint to go towards one mission? It's a great point. You're absolutely right. And the data is there to support. All these people are productive in home right so the actually more productive at home so it if you can kind of get over that shift that paradigm and just just recognize that. It's kind of just like at the office. There's GonNa be a little water cooler talk. There's going to be a little break in the day. Like that's a healthy thing for for everybody to to stay connected. Stay engaged and and really to be able to live your your culture and your values. It was so fascinates me because I was talking to one of my longtime clients the other day and I've been probably helping him for fifteen years he said really for the first time people in his organization are really stepping up and in fact being remote now his company is actually working better than it did in the office and he was kind of person that said he didn't want anybody working remote and now it actually is more optimal. Yeah that's that's phenomenon. I hear every day from companies that. Oh my gosh. We didn't think this was at all possible. And the facts are that the work is getting done. People are stepping up as you say especially in these times so it's It's going to change the work place forever. I I really feel. That's the case. That working remote is here to stay. It's it's particular to a few industries that have been doing this for a long time. So you know tack in creative have been doing it for a long time. Traditional professional services banking finance and professional services have been a little bit later to to come on. But it's here to stay now. So what happens if you have a culture which is not a fun culture right now? I have a client? Always tell the story where when they used to get together as a company when they all worked in one place they'd have bowling night right and bowling night. Start at seven o'clock and bowling. I ended at ten o'clock would show up two minutes before seven and leave after ten after a while. They realize we're just not people that really want to get together so if you have a company that doesn't have a culture of fun. What else can you do to make? Sure people feel like they belong and to actually help them in their isolation. Yeah so one of the things that all the data again indicates and that it's it's been part of our model from the very beginning fund really should occur during working hours right. That's what people recognize is real genuine. And they they appreciate the most. If it's after hours it's feels a little more obligatory so if you're doing things after hours not to say you can't do those things but if it's always after hours it's not gonna be embraced for for the long term so we encourage these short brief consistent breaks during the course of work whether it be remote or at the office and it's almost like permission to play right that it's a you know. Some people have fun and play. As part of their core values. Many people have not gone that far but It's it really starts with leadership and leadership saying you know it's okay. This is part of you know we work hard and we want our people to have a break and be engaged. You know it's an interesting to me. It's like a lot. I live in a high rise right off of Michigan Avenue which used to be a very retail or retail busy district but is vacant and in is now in a lot of cities like New York and Chicago. Eight o'clock at night. Everyone hangs outside their windows right and using flashlights communicate with each other. And it's kind of like that five minutes during the day which is set aside for a break in for fun you can do the same thing in your business right absolutely absolutely. It literally can be that brief. We Recommend Ben. Things that are fifteen minutes or less and they're know recall them restorative breaks. So you don't have to do elaborate facilitated team building activities. Most people don't have the budget the bandwidth for a two four our team building event. We still get calls for that and I often say to people would you know. What do you want to accomplish? And it's all the same things we wanna you know gauge our team and appreciate and thank our employees so you know what if you could do that in well less than an hour and if you have at a time then send them home at the end of the day. That's really. What will the lucky for the most. So if you if you have four hours than do something for an hour or less and then and then send you know. Send Your folks out. That's you'll be. You'll be a hero. I think the biggest fear for a lot of small business owners we talked about earlier was that they were afraid. People were not going to be working and doing their jobs but I think that the workday actually has extended for a couple of reasons. One is. You're working at your home. The second thing is there's a lot less things to do so people gravitate towards doing work so I don't think that's really a worry and I think you have to give as you were saying Nick. Give people permission to have a break. Have Fun to connect with the people inside their company. Because this kind of loyalty people are GonNA remember this time. Nick forever this a one hundred year event. No no question no question about it. It's it's it's here to stay at funny knows opportunities for these brief engagements and to stay connected is going to be more money than ever. So how would you recommend people to get started if this doesn't come to them easily worked for bosses who are just fun and they know how to create a fun culture? They know how to build loyalty. They know how to get people relaxed. But if you're that kind of leader where this doesn't come to you. What advice would you have for them? Sure so ironically. Most of the leaders that we work with companies we work with the leader is not that quick Gary as outgoing big fund person. It's usually not the case but they recognize the value right so they want some help in getting started. We usually do a really brief assessment. And we find out what is fun for the company for the employees right so finding out. What's fun I for? Your employees is is a great place to start because you know otherwise. You're shooting the dark and guessing if you can build activities around those things that people value is fun. Then you're set yourself thought for success so that's really where we you know we start and we can recommend things that they can do internally on their own without facilitation and then if they need our help or you know a facilitator that's That's certainly an option but most of what we consult on is getting people Started in you know in the process and they find it to be much easier and less intimidating than they had imagined. And that's really the key is to get started because I know a lot of times. Let's say you send out an email to everyone comes you take a five minute break. During that time to do fun. You'll get nothing. You'll get crickets participate in one thing. Then folks were able to build upon that right Yes yes and do them consistently. It's like anything else right if you try something once. It's not likely to yield a great result. And that's why the traditional holiday party has kinda gone by the wayside so companies spent a fortune on one big party every year hoping that that will motivate and appreciate their employees and the fact is most people. Don't WANNA go they. Don't you know attendances down at those events so if you're doing things consistently throughout the course of the year let's just say once a month for five fifteen minutes which most companies can't afford that you know that period of time then you establish this consistency and at this culture that you know that this isn't just oh you know something they're going to do to appeases? This is something that's here to stay and it's okay and it can be. It could be something around cooking. You know it could be just taking a walk outdoors. If people like the outdoors you can take you know. Do DO ACTIVITIES Brief ACTIVITIES OUTDOOR. So whatever that company likes and that's the key instead of what we call four families. Sean like you know Hi. I'm Johnny Team Building Company. Here's the five things that I say are going to be fun for you pick one. We don't recommend that we recommend that you find out what it is that people value as as fun because it is an individual thing but you can find a shared experience the collective experience. And that's what we that's what we do for companies so let's go ahead for you is. How do you find that shared experience because as you said certain people interpret different things as being fun? Was Some folks stamp collecting his phone. And for some folks going out to the bars fund. Those are two totally different things. Sure sure so when we collect the data and we do a brief survey. And we're going to ask you know what are the five or so things that people really do enjoy to do. And it's okay to say reading. I love reading right. I personally love reading. And that's fun from a but it's not one of my most memorable experiences. One of the most fun things everything that people really remember and value the highest is a shared experience. So we're looking for the things that are you know the people Can do together and being outdoors is is one of those or sports and not to say I have to go to a sporting event but we can create little games in Zaid inside the office that are brief and still accomplish the same goal so we give you know presented in a word cloud here the thanks for your company's your company that they value the most fun. This was number one response. It's an you know an ear inn and right on down the line. So we'll focus on those things that people value as fun and it changes from branch location branch location from Even within the same company. So I'm sure you recognize that in you know in your town you can try one hundred miles south funds going to look a little different than would you know hundred miles north and so on and so forth so it's important to pay attention to that question last question for you is. What's your favorite virtual zoom background? Ooh Wow so I'm a car guy I you know I have a love of classic cars. So what's your favorite classic car for me. That's really fun. So Jaguar xe k. e. ghetto mid sixties is a really great car. There's there's a bunch of muscle cars. I've had him over the years and so I just I love cars. That's one of the things that I really really enjoy so a matchbox race for me is my classic car used on sixty three Ford Falcon convertible so when I get to Arizona. It's going to be the sixty four Mustang built on the body so I love it. Nick appreciate you being on the show where I n touch with you. So the on EP DOT COM. And of course you can look us up on on facebook and and Lincoln as well but they'll fun D. E. P. T. Dot com is the best way to reach us. Thanks so much they say. This is an A. W. Cvt We right back you've already upgraded your cell phone to a smart device which let's use the Internet to be more productive on the go but what about your desk phone next. Steve is a smart business phone system in the cloud with a simple setup through an internet connection. You can soon have access to your office. Communications wherever you are stay. Seamlessly connected with clients and stay more mobile than ever before with just one low monthly cost. Give Your Business More than just a basic desk phone visit next. Tiba DOT COM or call. Eight hundred seven nine nine zero six hundred to learn more today. Next Steve Simplifying near business. Communications stick around to get your small business unstuck more of small business radio with Berry Moles now on view. Cpt H twenty. Chicago's Progressive Talk. Online reviews are portable the success of small business. But what happens if your company's now closed because of Kobe. Nineteen we've had to adjust your hours or services you offer. How will this affect your online reputation? Help is emily. Watched Coburg who's yells chicago-based senior field marketing manager and small business experts whose response for building a driving network of local business owners operators and markers education networking events. She hosts a series of online offline events to provide business owners with the resources that helped them succeed and grow in the world of online reviews. Emily welcome to the show. Thanks so much for having me. Berry certainly wish. I was here talking about different topics but I'm really glad we can come together today because the really important time for small business. How are you and your family doing? Sheltering plays we're hanging in there. I have to say we're fortunate in many ways. This has certainly been a challenge for everyone but trying to stay positive and grateful for what I do have and being able to work from home as smoothly as I am able to assure me a blessing. So what is your advice for? Small Business owners out there because ninety five percent of them are affected in some way by the Kobe. Nineteen what should they be doing at this point? What should they be thinking? Yeah absolutely I mean the first thing to do during this time is to figure out if there's a way you can. Is there an additional revenue stream that you can tap into during this time? How can you operationally make some shifts and changes but honestly maybe even before they get to that point berry? They're concerned about their health their staffs health. And if there's a safe way to move forward so that's certainly top of mind before making those shifts and changes but every single day new information is coming out and really keeping an ear to the ground to know what those regulation changes are and figuring out how you can operate within them is GonNa be paramount at the very beginning of your process. Suddenly I I really think you're right because people are freaking out things change from day to day about what's going on and use a small business owner you're under stress but we have to understand that the people that work for you and with you there on under as more or or much more stress. Because perhaps they don't have as much information as you as far as the direction of the business absolutely and I mean what we've been seeing really work here or also be a huge break down for a business is communication and you know that starts with your staff right letting them know what you're thinking and you might not have an exact plan. I don't think any of us can have an exact plan right now but keeping that line of Communication Open and getting them on what they can do and I think a huge thing we've seen here is communities and consumers want to come together to lift these businesses up and so do the staff and teams that are working tirelessly to keep them going. They care just as much if not more about how to help this business through the storm and as the owner really pointing them towards what they can do during this time is going to be the most important thing you can do. You know. It's interesting because they always say in real estate and most important thing is location location location and now the now what's most important is really to communicate communicate and communicate. What kinds of ways have you found? It been successful for small business owners to communicate with their employed since no one's in the same location anymore. Yeah I mean I think the biggest thing is really working to make sure you do have update contact information for your team and I would recommend to forms right and get an email. Get a cell phone and that way you can have planned communications. I think in a very minimum once a week and that team expect a message from you if they know what day it's GonNa come. That's great if they know if it's coming via email or text that's great and then have a process for that come between those scheduled communication times and I think another thing is if you have the ability or opportunity get a virtual meet up together so there are a lot of video platforms right now that you can use for free. Even if that's not something you or your staff used to. I would encourage you to try to figure out a way top. I'm a video call. It really can invigorate that energy of your staff and they work with these other people they these other people they miss your business. So having consistent and constant communication is key but then also getting a little bit personal about it and really letting them know that on a human level. You're there for them and you're going to weather this storm together you know. It's so interesting because I saw some of the data emily. That's coming out of some of the mobile service providers and they're saying that the simple phone call is really back. People are reaching out to other folks because everyone so isolated and I've never been really a fan of the video call 'cause much rather just talk on the phone being of not a millennial or you know generation Z. But now I find more and more people are doing video calls because they are isolated. It's a way to get closer to people. And I've seen many companies just do once a week video happy hour right here around alcohol. Just people get together and talk about whatever is on their mind. That's not really business related just to create some kind of community in the areas where. We're so isolated. Yeah I mean my team was doing. Virtual coffees once a week. In addition to work. Meetings just doesn't way to have thirty minutes where we can go around and say how we're feeling and not be worried about what impact that might have on how we're doing our work right. I mean just getting that time. That isn't work related but still with those were coworkers to almost have that water cooler conversation and you want to make sure especially the owner or the leader that you're keeping that conversation as positive as possible certainly let people you know express other feeling those emotions are going to be negative but really again trying to rally the conversation around community around positively and around how you can get through this together. It's going to be so key now. Law Small Business Owners are GONNA WORRY. Especially if they're pivoting their business. Something different you know. Perhaps a restaurant now doing out or a physical therapy area there to very practice is now doing telemedicine about this is a new business model for them and they think they're reviews are going to suffer. What advice would you have for them in that case especially if there are pushing into area? That's totally new for them. Yeah I think that's a great question. Berry and again I hate to bring it back to the same topic but communication is going to really be the best way to get out ahead of something like this right when you are making these operational changes. I think everyone understands that. They are going to be bumps in the road but the batter thing you can communicate what you want the consumer to do the more likely you are to keep those experiences positive and I think another thing is really just ensuring that when you are changing your operation there might be things that are going to fall through the cracks and trying to express those or be open about them is really important so if you have certain menu items for example that you've never allowed for carry out or delivery before Kobe because you don't think that they're going to be that high quality think it's really important to get honest with the consumers in the community about the fact that you want to provide the stitch dish during a time like this. They're trying it out right. You're trying to figure out how to transport it sure it's still ties quality. I've even seen some businesses instead of fully cooking things. Maybe they're providing some prep ingredients and allowing you to finish it at home. So I think as a business the way to get ahead of some negative. Backlash is to certainly overly communicate. What you're doing what you're trying and what you're trying to accomplish in this connection to the community but on the flip side. I think we all need to do a really good job. Right now of encouraging other folks to be positive mindful and just consider it. And we've seen a lot of this going on on the Internet whether it's business owners speaking to their community about how you know. It's crucial right now. To not in critical but also other consumers just kind of giving that wakeup call of the current state wherein and the impact something like a negative review could have at yelp in particular when our CEO made the announcement about what we going to be doing during this time to support and relief for these businesses. We did point out that we're going to be making some different changes to how we evaluate reviews right so there will be absolutely no way that people can accuse businesses of being the reason they contracted. Cova. That's just something or knocking. Allow on the site So I think it's just it takes a lot very you know it's the whole community as well as just getting ahead of it as a business owner and and just being open and honest is something. I've seen really hit well with consumers. You know one of the things that I think business owners have to realize is how fun with right so for example. You were saying if you're just starting to do takeout now you might want to show how this is the way he used to repair the veal and this is how it got to the person's table but now how different you know when you have to actually wrap it up and send it out or you know. I know that some people are saying well. You know your food is not get touched by human hands so it gets the your your location and I really do believe that consumers and small business owners alike. Emily do WanNa pull together and I really believe that show. That consumers are more likely to leave a good review because they appreciate the restaurants. Let's say in this case or any survivor. That's open right now. That they're actually still providing their service during this time or if they should. Yeah and I think that's a really great point. Barry I mean consumers are interacting with business owners in a completely unique and new way right now is that is an experience that you're having a great time to share that right. Not only is that providing feedback for the business showing appreciation would also guiding other consumers during this time to know what they can do. So if you are having one of those telemedicine appointments for example. How did it go sharing? That experience could make other people feel more comfortable when they're doing their search in this trying time and figuring out how they're going to get help from a medical provider example. I've been another important thing is to make sure that you posted on your on your website and available through various services. What your hours. Now especially if they have changed and if you're open or not because I think the worst thing is for people to call and call and call and not know if you're open or maybe they might even go in and visit your location and you're not open so that information when actress standpoint and I'm like I think it's very important. Oh yeah and I mean the biggest thing berry like you're saying is having the message. Prominent and consistent everywhere so that starts on your website but then it trickles over two sites like Yelp your facebook business. Page your instagram. And then even more than that. What I've been seen these days is sign edge in the windows of your brick and mortar business right. I mean I had out once a week every two weeks or so to go to the grocery store. I'm driving past some of my favorite spots and I want to see how they're doing right. This is my community and I WANNA make sure we're going get out of this and so I'm poking my head and I'm seeing what's going on and the most affected businesses have the huge posters in the window jerry out curbside or check our website or virtual classes and again. This is not calling a printer. Spending a couple of hundred bucks twenty assigned. Some of these are hand written letters you know like what can you do to put the message everywhere and with social media largest mentioned that is such a great place to show live. What's going on in Your Business? So if you're operating put some pictures or videos of what that new normal looks like on social media and call for the community to meet you where you're at. Is that on your website? Is that ordering carry out? Is that a virtual class. What do you want him to do? Show also it's interesting because as the economy starts to open up you can still use your retail location for something you're not operating for. You could stop in the window and held businesses. That you've come across that you think are really good job of pivoting and adjusting to the new krona. Yeah absolutely so. There's a cocktail bar up the road. Here they were pretty new before this all hit and I think that's an obvious industry where you can easily just shut your doors right. I mean the biggest connection point for them is consumer tender over the bar. It's all about the mixing and the craft cocktail but right away. They turned around and uploaded some unique cocktail kits to their website. They had the plan of selling these over the next few weeks and they sold out day one berry just cause the community. They want to support these guys right. They see a ticket price like that. It's a no brainer. And one thing about a business like that is not only. Are they having a cocktail kit. But some of the kids include the bottle of spirits you need and some don't and that's a really great way to give a range of price points so that you can meet community members where they're at and how they can engage with you if we want to talk about a non food and Restaurant Business I think some really unique things I've been seen are in the health and medicine space so my acupuncturist is also an office with physical therapy and chiropractics. Some of their resources and services are able to be done over telemedicine but some just purely aren't berry and there are some industries right now. That just can't ask for the sale. Necessarily and in that instance they're creating content for their website or their social media but helping with things. Like what pressure points. Can you hit on at home? Or what posture should you be aware of? And we're as we're working in these home offices in new environments to maintain that you know feeling in your upper back that is relieved of tension in so staying top of mind and staying in contact with their customers even where they can't ask for the sale. I'll give you one last example beauty. They have been hit hard. I mean they can't do really anything right now. Compared to what they used to a lot them are selling products. A lot of them are doing at home. Tutorials are mind so again the product side of thing is trying to open up a revenue stream but the virtual side of it is just staying top of mind staying connected and staying that industry leader in knowledge in your community. Appreciate the advice. Where can people get in touch me? Yell? Yeah so they want information about what's going on in terms of free resources tools and things that their business can utilize during this time. I would point them to the blog. Blog DOT YELP DOT COM. But honestly berry I give my email out show freely that I wouldn't mind anyone who listens to this and needs a helping hand that yelp to reach out. My email is R. W. Yelp Dot Com e. m. i. l. y. r. w. e. l. dot term. I'm here to help any business owners and if I don't have the answer I can certainly find someone to connect them with emily. Thanks for coming on the show and this time it's an made twenty w cpt in Chicago rewrite back time and places everything especially when it comes to marketing but in today's age of a million messages per minute and not enough hours in the day. How do you really catch people's attention? Fortunately there's a simple way linked can help you speak to the right professionals at the right time with over sixty two million decision makers on linked in you're able to connect with the right business leaders or relevant to your company and with Lincoln. Ads can make sure your methods are getting through to these relevant people. Even small businesses are making the most of Lincoln ads. They're using Lincoln to get their voices heard and their messages to resonate with the audience. It's not just about awareness either. Lincoln ads or driving traffic and engagement. Where that's visit to a landing page registration event or download of that thought leadership piece because with precise targeting small businesses can speak to the people that matter the most at the end of the day. Lincoln ads are helping smaller businesses. Get BIG RESULTS. Tried for yourself. Lincoln is offering a free one hundred dollars. Lincoln add credit to launch your first campaign simply go to. Www dot lincoln dot com slash SB are that's www dot. Lincoln dot com slash SB are to claim your free Ad. Credit terms and conditions apply. Stick around to get your small business unstuck more of small business radio with Barry Moles now on W. H. Twenty Chicago's Progressive Talk. Well it looks like Congress will pass another three hundred ten billion dollars for the payroll protection program and sixty billion more for the economic injury protection plan of the three hundred ten billion dollars designated for this new program. Sixty billion are being reserved for lending to small and medium size financial institutions and thirty billion is for institution between ten and fifty billion and thirty billion for the less than ten billion financial institutions provisions are also include requiring participation by lending institutions to certain minority and underserved areas as well here to talk about some small business. Alternatives is the J. Soon Iran. Who's the chief strategy officer at zone where he's responsible for the partner in Channel Program in addition to global growth in marketing? He's a prior entrepreneur and company founder and cloud chain software and mobile advertising and renewable energy for Jane. Welcome to the show. Thank you Barry. Thanks for having so tell us where you're sheltering in place and how you and your family are doing. I thank you. I'm in California. I'm a sheltered in place in a in the bay area and it's not so unusual in the tech industry because we tend to work from home at least a couple of days of week I feel extraordinarily coaching at relative to many of the businesses and individuals around the country and eager to see how to contribute as accompanying personally to get things back on line. We'll talk about some of the really wonderful things Zohar has been doing. But what do you think of the latest refilling of the Program? And do you think that this is going to be enough to help small businesses? Yeah it's maybe a good place to start to get a sense. Full the scale and scope of what you're looking at right so we looking. At how things small businesses as in many countries small businesses are anchor off off the economy even the US we have will putting million small businesses. You're talking about probably forty forty six forty seven percent of CO employment in small businesses of big chunk of GDP supported by small businesses close to fifty percent forty five percent. So we talking daddy very important part of the sect of probably the most valuable part of the economy since Lincoln take a lot to support a sector this launch so people to see the magnitude of it because when you think of small you don't think to see you don't imagine how big they actually are. So let's put it in perspective what's happened so we put in. The government has put into a billion already as the trench. And now we talking another three hundred ten coming out of the new they look under eighty five billion and to put this again in a little bit of perspective the first Three hundred and fifty billion went out weeks. Maybe even days days you go hooking banks handed out in fourteen days what they normally do and quoted yes exactly and and you have one point seven million lots that handed out something of that. Orders put that in context of the thirteen million best lesson maybe five or six percent so it kills you. And how many do you really think that is the that is where this will wind up? You could probably expect that at least a quarter of news. Businesses is to That's probably a lower so yes this three hundred ten. New Appropriation is something that is absolutely needed for the business. And it micro the conduct. You know what's interesting to me because someone asked me you know. How would you rate the government response for Small Business? I said well you know. It's a for effort really F for execution. Because I can't imagine them wanting to distribute this through banks. I mean. Think about it when you get a bank in between a small business and their money. What could go wrong with Jay Right? I mean this was in my opinion the wrong way to do it and I know it happened this way because they felt well. Banks have relationships with small businesses. We can get some money this way but I thought it was. You have people competing with each other trying to get a loan. Yes yes. That's that definitely was an issue over. Yeah I agree with you that the intent was good and I also think that the government moved quick And credit to them on that but I think what happened is they have to find it. Channel could dispose. That's you know in the same way that even if you look at the Fed. The Fed is doing all kinds of things today. That would would have been considered impossible like buying corporate corporate bonds and Iris. Bonds and Sawn and ECON directly directing markets and the decade near to create a special focus vehicle to do that just simply to be within the limits of the law so in this case the government decided that He. I'm going to dispute these lawns and use a vehicle. That already exists which backs. So maybe that wasn't too bad in southeast implementation of that as you pointed out here once you get once it gets down to the wire. The banks are actually going to focus on relationship. They're going to focus on the people that they will put some. That's exactly what happened to you this. I I have a friend who runs a small business In Texas owned several things just watching what happened? He went to the bank and he was gone done because he wasn't accustomed to the basket. He goes to approach. And the backs. Mundy's going to customers. I wind up going to probably the larger the relationship with which is against what we think too. That's the first thing that won't work. Second thing banks stepped up with processes that Green Batteries for London. Exactly where we need to be removed. Exactly Yeah so. Tell me what he needed to use. The bag says the channel vehicle to do. This was a certain amount of education that needed to get out to that. This is how we're going to approach this time and this is how you need to change dip processes so I I agree with you. Intend was right navy's on things could have been improving the execution in my opinion banks designed to manage their risk and not to give money quickly and this was designed as a self certifying program where all he had to do was submit your nine forty nine forty one tax payroll tax and you get the money but then the bank saw that well. Maybe we have some riskier because if there's some fraud it's GonNa come back on us. And so they got nervous. And so they started requiring more things reduce their risk like they always do. Yeah it's it's interesting. Vj It seems that in a sense however this program is kind of making small business owners into unemployment agencies employment agencies because the money's going to go towards making sure they keep these people employed. Why couldn't we use what they use in some European models where they're just paying seventy five percent of someone's compensation up to a certain amount then we wouldn't have to use small businesses employment agency I agree with that in committee to look at this whole thing is to understand Wha what what is used as a small business face at this time the teetering between liquid illiquidity and insolvency right. And what are the issues that businesses have today? Let's think of their obligations was employee. That's an appointment. The second one is obligations. Which is things like mortgage or wrench those two those are the two big ones on? Of course it operational cash flow. So what would have made sense was to approach the banks package that included all trip so basically and even let the Saudi approach small businesses and that would be important for small businesses to even notice for example using my my my friends. Business example get He wasn't even aware of the of the F. Cra Act you know the families. I grow response. Act which which allows co payment to employers allows you It takes a lot of young players to get twelve weeks of payment. So now he is working with Partial Information Ritchie knows about. Pcp He doesn't know about this other About the of CRA didn't know about the ideal. So if this had been approached at a program for the businesses that told okay. Here's what you need with. The employees regular backstop employs okay. We're going to back. So how are we GONNA do it? May which one we actually pay them to. Sierra is fame. That's an example of a adhesive comes back. The money comes back from the from the government number two. We'll suspend some new ideas you talked about unions. Don't pay us. Don't pay nuclear attacked us. That's about cooking. Businesses bright don't pay payroll taxes on on these employees so we take care of employees. Pick a second part which is Reaches the big insolvency issues mortgage and loans. We're going to tell lenders. And landlords to basically call timeout time out three months and and you these obligations are not use it. It's just not do for the speed of payments and non so that takes out the issue of that address the second big issue then it allows businesses to focus on the operational side effects. What do I need to supply so do I need to do to keep this business? Select maybe I need to invest in online capabilities right now. Maybe you need to put up a website quickly. So I don't lose all the business and the customers already have so then it allows them to focus on the third part which is getting cash Louis to the business and what he lets about the foot. Which is solvency and keeping the employees? This could have been built together as a as a as a package with treat with a three legged stool and when they approach the bank or Sba a web it has to get that brought advice by though the business. Your options each of them. This is what you can do. That would have helped businesses. Get a grasp of the problem and realize where they could actually spend the money and it's got to be easy and it's got to be automatic and I love what you said that now small businesses in the. Us are so focused on their cashflow. Should they keep their employees shouldn't they? Are they going to get the PC? Aren't they are not spending their energy trying to reimagined their business or investing in Areas? That really could help them term executive. Exactly that is exactly right. Because it's so Bible now right so the anticipation should be. You're going to spend all the money to get the how to keep you. Keep your get his at bay and all your credit and you and you have to. You don't have the time to be mental model of the business. People are not visiting anymore. What else can you? So that's the part that what tools you use you might be. A small retail. Company might be a design shops. You might be an architectural firm. You have to invest in tools now to make sure that people who are you suggesting customers can walk as a with as minimal amount of disruption as possible and you can continue to go to the service. There's no time to do that because he also survival amount so the European what is the barrier for the US implementing Canadian or European model. Where we're just going to pay X. percent of someone's compensation is that historically Americans have some. There's something wrong with feeling like we're giving something for nothing. I think politically. I think there might be a hard one to do. Simply because of the mindset that this that this would become government taking over private shaped or all that this is going to become a handout which might explain some of the things we see in some of the measures we seem the current. Take the current date which keep the employees or you do not or you can use this. Only you can use this money to pay supply as an example that is going to be fraud in the cement. I don't think we can't afford them. And maybe some of this stuff. It could be like museum here. We talked about this. Some of the companies got the goalie. So that could have intending not be plugged. That may just could have been added a better planning so for example. Suppose it program births executed saying that if you're if you're a public company small business or public to the small. There are a lot of small cap. Equity companies that that have lessened toddler. Employee's so you could say new con- get in front of the line wide because you're hoping to but if you have a capital market but you can still do something still have maybe generates lots and so let's focus. Let's focus on the ones that that really the risk of going under citing that is back to you via question. I think it's hard to have this program where where you could directly take the employment. They're doing in France. Strike are leading in Germany. Dikla seventy seventy five percent of of the of a Saturdays eight by the government but that said these extraordinary times extraordinary things are going on the federal. The Fed is investing in corporate boss that fed it. Investing in mortgage backed securities defended backstopping kinds of things that exceptions have been created to the law to To even the the dog or the the the act that was passed out to two thousand eight right allow them to allow them to participate in markets. Were forbidden from doing these extraordinary times. Call extraordinarily measures and I think we need to the the need of the artists to make sure that bet businesses as many of them remain intact and survive the next several months for me. If if I was charged extraordinary measures that I would have taken was the win would have given out money to small businesses. I would have looked at two thousand eighteen tax return. Two thousand nine hundred filed. See what they spent on payroll for the year divided by twelve multiply temps two and a half and then send them a check. That would have been the whole thing. Don't have to apply for because that's the problem. People are competing with each other. And there's really no. There's no qualification based on need so there's a lot of people I know who really could use it. Because they're closed down and other people where their business down ten percent and they apply for it because they feel like they're entitled to it so something else has to be done. Yeah yeah that's that's true. I mean how could you another? Uh another idea. I think this is being tried out. In Sweden is companies government is looking at companies that cade taxes and actually he funding dumbbells taxes. The last payment last two payments. So that does no cash flow back into the best. This is innovative. Thinking you are doing this store diligent business because they happy you taxes right so to goes like your point of qualification in the definition of this process itself. They don't village billing taxes. This time to give free cash flow. I allow them not to pay any withholding payroll taxes. Find a way to say that if you if you've done if you take. I like your idea they Texas Console for the last year. You automatically qualify. Are they going to be businesses? That will take this and still shut down. Yes you're not going to be able to prevent that after all. This is a complete lockdown. Imagine John Retail. I'll do you run a business. When there's a complete lockdown so there are GONNA BE BUSINESSES? There will be some fraud. I think broad brushstrokes sensitive rather than trying to figure out how what exactly is going to happen but I think we will also find that the money would run out again and so we have to do with the money again. It's We still have touched only five six percent of all small businesses. Absolutely you know what I really believe just like in business. We design a solution for ninety. Five percent of the people there will be five percent or ten percent fraud. But at least we don't held. We've helped that other ninety or ninety five percent unless they wanted to ask. You was tell us what 's Zo Ho is doing now to help small business owners and help your clients. Thank you for asking so we put together a few things Some of which you might be rare off. You know that right at the back of this early in March the first thing was we recreated a program to Emma Emergency Subscription Program Korea SAF which basically allows people to use that software free for the next three months off till the end of the summer. So the idea was and then evaluate point. The idea was to basically give out that element of cash flow that that companies might half and what's more important as well is every business today need software to business with the idea is not just giving you break on cash log ideas to contribute fundamentally to the tools you need to run the business where we started this conversation way. Focus on tools. That can be invented one business now. Keeping with the reinvent reading mentioned park we created a package of of tools call remotely which allows companies to work What promote okay. So that includes things like conferencing software video a video meetings documentation management office tools. All of those kinds of things that companies could use to transform their business into this new era but they have to deal with customers at a distance and from from the computer. So that is those are the two big things that that we couldn't place For our customers meetings we also put in place with We chose this time. Many of top knows in China partners are also small businesses to get these benefits as well and in addition look. We did for our partners as we said. Okay we're talking about things changing. We talking about allowing you to use this time to build up your skills so we also free training and certification across all products for all our partners. We still running. It's a six week program. We started this on first. And we're running this across all countries training partners kicking on this time to build up skills so when things turn around the BECCA skill get better position to go in and bring a new business and they've learned how to transform businesses of Dick Customers so combination of Looking at this point Hoover J. Thank you so much for everything. That zone is doing for small business. Thank you so much. Appreciate it Alexia too and I enjoyed this conversation. Very welcome if you want more information go to. Www ZOCOR DOT com. This is an twenty in Chicago. We right back. You can find on the web at very multi dot com or more episodes of small business radio and small Biz radio. Show DOT com.

business owner Small Business Lincoln Nick Jenolan emily government Chicago Berry Moles Fed fraud one communications Jay Right yelp US Barry Moles facebook
How Big Companies are Giving Back to Small Business During the Coronavirus Crisis

The Small Business Radio Show

16:35 min | 9 months ago

How Big Companies are Giving Back to Small Business During the Coronavirus Crisis

"Small businesses are really hurting right now. As the Global Corona Virus Cova nineteen sweeps the world and shuts down the global economy. I'm proud to say that during this time. Many outstanding companies are stepping up to help small businesses Zoa corporation a global company that offers a comprehensive. Sweep a business offer. Application history is launching. It's small business. Emergency Subscription Assistance Program e Sap tell Soho customers worldwide whether this global crisis to talk about this exciting announcement chief. Evangelist Raju guest. Nah is here to join us. Raji thanks so much for being on the show. So what are you hearing? You've got hundreds of thousands of customers around the world. What are you hearing about what small business owners are dealing with? As a result of Cova nineteen based on our discussions with the customers small business customers Aharon seen collar clubs customer that wasn't enacted by this across the board and in some cases particularly particularly in states it has been severely impacted that Hold On of course in some countries like Italy. You're seeing the Act Office. We haven't come across any customer of that That wasn't impacted and the suffering untying to stay afloat and we've already heard some bad stories but booking that he's going to in fairly salm it's interesting to me whenever one of these global crisis comms and I've been through many of them. I told my wife now. This is my last recession. I think I can weather. I'm Kinda done after this but I almost feel like Raju. It's a game of musical chairs right in. Every recession had its own character affects different kinds of people. And you never know where you're going to end up like so for this. This particular recession restaurants are hit really hard or movie theaters or stores but the people in the delivery business. They're doing or if you offer your civil service online. They're doing great. You just never know where you're going to stand and it does have unintended consequences because things definitely keep flowing all way down the chain. Don't they generally and what we're seeing is? The initial part of it is recording back to the middle but what we haven't come to the ripple effect on the land. I think that is GONNA be. I believe could be scary so this is not something that would end with covered nineteen but there is a carnival handle student economic impact. That could be a that. Could last several seven months income case even possibly. It's several years probably. I'm also worried about the emotional cost. It is for Small Business Owners. Because you've dealt with small business owners for so many years and it's hard to own your own business and even under normal conditions it takes a toll. How can we really help? Small businesses during this time support them not only economically but emotionally emotionally is more important at this point because an isolated right and it's important that it has to be done as a community and for businesses allows individuals this is not the time to really profit from From the situation this is the time where we process and see how we can come out of this as a community together and basically you know handsome and to pull together and make sure that decline more of a social thing that is the key. I think emotionally. We ought to be dead this morning. I saw a landline that Sentiments as publicly on on quicker asking the tenant not to pay the rent instead against US money to keep the The healthy did employs. Wow that's hot love to see more of those emotional impact. Where each one does this part and we can come out of together. And I think it's done in a lot of different ways in one of the things. I like about the tools that your company has like Zo home meeting. You're able to connect through video with people and I think without the social contact of being in person that video takes on an entirely new way and use. Don't you think it takes a new land use and if used well it can be very impacted frequently do a lot of video calls. We're ready to start clear but increasingly solo but because everyone is staying home now obviously went home. Gets coming coming to your room even as you do work and we make it. Ask bottle of the communication now. Interestingly in all the kids and their families off employs as well you can turn it into something something pasta as well and video conferences on Bruin family. All of these things that are out of it I think can I believe they'll be something good? Come over scandal today about video and I was never a fan of video because it's like well I don't want to see what I look like or things like that but now it's really a way to keep me focused and it's almost almost as good as being there with them and you're right. You can actually see a picture of them inside their home. So it does bring people closer. Gobs newly does bring people closer and families closer. You're not meeting Just a your colleagues family leave for Christmas parties instead now you you get lucky. Ask The community as a family to get get these things get out of this particular situation. It connects emotionally talking about the emotional burden that easy and crucial here right because people still. I think you WANNA be something. They want to be a part of something that is greater than themselves. They want to be an admission. And if you can try to solidify your employees during a very difficult time to be part of a larger mission. It really goes a long way in having a loyal community early eighties. The tough times that really determine the actual of personality often of individual our company. How empathetical you hope you know. What at the moral values that that caddy does insperity show off using the F? Times it's an Auckland. That does that was in check and employees taking care community not taken care act us. Make sure that the community has been well if somebody needs to so I loved when you guys launched today the Small Business Immerse g subscription assistance program. Tell us about it and why it wasn't important initiative for zo how to support the been hearing from some customers who have been linked to even be in a small monthly because doing the tough times did not have any income on the storms events will cancel bathing suit reading smoke. Cancel so they'd have knowing but then the cow expenses to pay so gilding dispute did not having any income if we can help to reduce those expenses. That'll help these business. Stay afloat when things come back so from our side we wanted to or V to not want to be an expensive expense to our customers so we said if we can help our customers out. That's the most who need this doing speedier than by. Not This is not time to profit. This time to help the community in this case our customers have been holding company with knowing. Mustards completely customer. Funded now we found his to the back. So why was it so important? Because he's been around for twenty four years. Why was this so critical as part of a core value in your culture and of the basic question? Why are you even business? If we hadn't business to just make money then that's interesting and not today it is about including the lifestyles employees and customers and when when your family member is in need some help go out there and offer some help if you and. That's what they're trying to do. So tell us about the specifics of this program so we are asking customers summit the form and tell us which industry they're coming from and and Details on holidays been impacted pollute and once we review and approve it. They do them enough credit. We call it wallet. Credit at is equal in two months. What of payment of INIS also be Scott. They've been using and can apply those credits to get free access to our operations For about three months. So that's what we're doing now on the adult bring it up and and the Japan to open it up to twenty thousand businesses at the white and Yeah hoping that things will settle down Now this is on top of an initiative that you started early this month where you are offering your Prac remotely basically for free up literally three weeks back. The WALL DOES COMPANIES. Who went more? We saw this coming and immediately as eventually more we realized why shouldn't be offering this to of companies. Did who will need to now because you as a as a community. Act Committed to flatten back cove or to use doctor. Fauci sports so to flatten the curve. That is possible the right tools available so we wanted to do our part in in offering these tools so we picked for tools and occasion does remotely offer to our darkest hour cosmos. Anyone out there who is what can remote. You offered it to them for three delay. I hope things will settlement if If they don't will be like extent that they'd be on us and I think these kind of initiatives when you offer them to customers when we're through this crisis as we always do people really remember it Raju and it does make them more loyal because you were there when they really needed you up to there is there. A company doesn't exist in. A vacuum company is part of the Social Fabric. And it is about you know being together and looking to improve the quality of life for individual companies. Send the community so certainly it was a customer so thrusters and Unwanted SO Roger. What have you when you've talked to small business right now? Everyone's trying to evolve their business to meet the current crisis. What are some companies doing to get creative? So for example you see a lot of the restaurants at least the ones in Chicago. They've all been shutdown. So now they're going to take out service and the amazing part is there's so many exclusive restaurants fancy restaurants and I've never been able to get a reservation at and now all of a sudden I'm able to take take out from those restaurants so all of a sudden ninety and actually eat at eveque which have never been able to. What are you seeing? How people are evolving their models. We're seeing some interesting cases. Mel Restaurant is an example event. Venues who are trying to event organizers to now shift towards organizing online events instead of physically winds so we are we seeing that and then there are some cake makers will seem the wedding cakes on the being cancelled and they're using that to basically needed to people in the community the cakes that they already prepared their donate donating to the community and that and then as a nice gesture you know they are. The families that auditing now doc takes into for their for their kid's birthday and it is becoming a kind of a Unexpected new business model for for that itself The scene some Some activation on some gardening like the cities that belong to a community. The scene nurseries. Also some Delivery Service plans because people are staying home and they need to be active and people are taking gardening so like that. There are some innovative things that are coming out of this. I've started growing herbs because I figure if I can't buy them I'm Elise GonNa grow them in my apartment in Chicago. Absolutely you're talking to the right person exactly so rod you. I appreciate you be on the show. What advice would you have for small business owners facing these kinds of challenges today? The the main thing during these tough times is tight to stay afloat. Keep the spirit stop. psychologically make sure that we stay afloat and keep the the cost of input cost expensive. Slow and survival is winning in these situations. If you're able to get past and survive these these times will come out really strong and having navigated multiple bubbles in the last twenty fold against Vinod Up. Survival in such situations will be winning. You end up In prosperty moving forward and I think one of the key parts of survival is really preparation. I've been telling small business owners all right now. Close Your Eyes. Think about your customers who are now going to be at home in rarely leave. How does it affect Your Business Model? You gotta be prepared for this to be prepared for it and you gotta be in two different standard business model and the standard playbook may not play anymore things are completely out of whack. That is when new. Innovative and companies are thinking different and acting. Swiftly are the ones that'll that'll satellite and the good news is there's tools out there like what Zoa offers that. Make us much better prepared to be able to do business remotely. It's not like back in one thousand nine hundred eighteen with the Spanish flu where basically everything came to a stop up. Literally the tools available there is information available and you can ask the community on what they need today did that. They know locally social networks available and you'll get a lot of input equal. How time on their hands and if he asks for advice people will give you some good solid advice regime. I appreciate you being with me. Where can people find out more information on these incredibly generous offers from Soho? Yep for businesses and individuals working remotely they can go to or dot com slash remotely and for our existing customer. Who wanted to who are going through Challenging Times? Who who want relief for fiction they can go to the whole dot com slash eat is a p and they can get more information fill out the form and we should. We should be able to pull the Roger. Thanks so much for joining us and stay safe. Stay inside thanks you too.

Small Business Owners Evangelist Raju Chicago Act Office Zoa corporation Soho Raji Cova US Aharon Italy Zoa Social Fabric Roger Auckland Fauci
009 The State of Small Business Technology, September 2018 Edition

Web and BeyondCast

44:25 min | 2 years ago

009 The State of Small Business Technology, September 2018 Edition

"Welcome to Web, and beyond cast where small business comes to learn about marketing and managing on the Web, and beyond with your host Ray Sidney Smith. Hello, they're small business owners, entrepreneurs economically dominate and energy bulking season, one episode, Nine Zero Zero nine eleven beyond canceled today is the first episode of the State of small. Business Technology September twenty eighteen. During the last week of a month I'm dedicating a whole episode to news and happenings in small business technology. This will lend heavily on the marketing content obviously, but I'll also touch on other business economic development news when appropriate. Links to all the news sources are provided in the show notes at Web, and beyond cast dot com forward slash zero, zero nine, which is episode number episodes typically go out on Tuesdays. But this last episode of the month will be a little bit more variable as breaking news happens, and so just something to take note of if you don't see episode, drop on a Tuesday. It's likely because it's the last. Last week of the month okay on with state of small, Business Technology September. Two thousand eighteen edition of women beyond cast to preface this episode will be broken up into three different segments segment. One will cover social media, marketing and other technology news and this month. We're GONNA talk about primarily facebook and instagram segment to will be a regular segment called. What's new at Google? I used to put out A. Blog post and I may actually start doing this again. called. What's new at Google and so we're GonNa talk about all the various things that are happening at Google. I am the Google Small Business Advisor for productivity, and so that really means. I talk a lot about G. Suite. Gul's productivity suite for small business owners so if you have interest in learning more about. Feel free to touch base and I'm always happy to help you with figuring out how to get G. Suite implemented into your business will do what's new at Google segment, and then we will segue into kind of miscellany right miscellaneous news events listener questions. Maybe there's been some Murata, and so I will correct anything that I said in past episodes in this episode during this final segment, so let's kick into facebook news and what they have to talk about regarding their platform and instagram this month first and foremost. If you don't know, facebook has a platform called facebook, blueprint and facebook blueprint allows you. You to be able to log in with your facebook credentials and you're taking into a course learning platform that gives you access to all kinds of information on how to use facebook and its various products, so facebook owns instagram own what's up? They Own Messenger, facebook, messenger, application, and many other applications, and all of those that are appropriate to business. They have expanded their course platform to include as of Friday September twenty, first, two, thousand eighteen. They've included new instagram courses, so they have an instagram for business. Course they've. They have one about instagram stories, and of course instagram by objectives how to? Use, the INSTAGRAM hats platform for greater effect, and so I would highly recommend that you check that out and again like I said links to all of these are in the show notes, but you can go to facebook, blueprint, dot, com, and access all of the courses, and they're all free, so they want you to obviously create pages. They want you to start ad campaigns, and they are facilitating your ability to do so through giving this information away for free so really cool stuff. Continuing on with the education side of Facebook, facebook has actually partnered with the National Urban League to train small businesses across the United States and they launched with with a program in Columbus Ohio, and they're doing all kinds of wonderful investment in Columbus however since that event is over I I wanted to tell you that starting at twenty nineteen. They have put out a press release that says they'll. They'll be offering trainings and social media strategy and digital marketing at thirteen different national urban league locations in the following cities, and that was quoting from their news release, and continuing to quote. These are the cities that they will be in Atlanta. Georgia Baltimore Maryland Chicago. Illinois Cincinnati Ohio Cleveland Ohio Houston Texas Jacksonville Florida Kansas City Missouri Las Vegas Nevada Los Angeles. California New Orleans or Nolan's Louisiana. Philadelphia Pennsylvania and Washington DC in the District of Columbia, if you happen to be in one of those cities poor nearby to travel to them, I will be paying attention to this so that when they do announce the actual dates in two thousand nineteen, I will notify you in one of these podcasts. Okay, but I think it's really great that they're giving free training way on Social Media Strategy and digital marketing take advantage of it if you are near one of those cities and the date works for you. All right now onto some of the kind of new features, and so forth that are coming to the facebook platform and instagram platform one is that facebook is now going to allow pages to join facebook groups. This is fantastic. I have long felt that you should be able to as a facebook page. Join a group and engage in conversations as your brand if you don't want to expose your personal self on behalf of the. The business you know there are lots of businesses where the brand is more important than the individual, especially in small business environment. Where so much of your brand can some times be consumed by the persona of the owner? So now you can go into a facebook group if the facebook group allows it join as the facebook page, and therefore be able to interact and engage in a facebook group, which means that social listening. You want to be listening on social media, commenting and engaging with content as your facebook page not as yourself so that people learn about you and want to follow your facebook page and want to follow your content and engage with it, so this is one next level step for you to be able to do social listening on a much more brand focused level so I really like that and thanks to facebook for finally bringing feature to US next up. Is instagram actually starting to test an? An option, this is not available yet, but I I think it's something that you need to start. Considering as you plan for next year, social media strategy, which is that planning to add hashtags automatically without you having to add them into the into the post description, so this is obviously a huge change. It's something that Google plus did several years ago where they automatically started tagging things on behalf by looking at the keywords and looking at the the social graph and deciding what tags. became become hashtags within the system, and so keep a lookout this this will hopefully save a bunch of time for you to when you're adding things so in the interface it will. Say Okay, add these Hash Tags, and then you'll be able to add them automatically, and that won't take up your Hashtag limit most likely right now. You're capped thirty tags proposed, but this Hashtag platform seems to be not limited so far. Maybe they will limit it at some point, but the in the tests that I've seen and from the reporting that I've seen there is no hashtag limits so far so not sure when it will come to pass, but I will certainly keep you updated as they. They roll out this feature to to business profiles and last, but not least on the instagram. Instagram side of the facebook instagram side. INSTAGRAM has added private polls to direct messages so from a small business perspective, the ability be able to send private messages to select groups of your audience is really powerful. Now you can send these polls and say what's your favorite color? What are what are some products that you'd like to see us? develop in the current fiscal year, or in next year's product development cycle. You can start asking people about which holidays meet mean more to them, are they? Are they a particular demographic or not a particular demographic? If that information not being presented to? By virtue of reviewing the insights with an Instagram, so now you're capable of starting to get. Engagement with your best. Audience members and also start to collect some marketing research with these light touch, point tools, and so just like with twitter polls, and all the others your now capable of asking marketing questions directly to to audience members. So this is going to be really powerful tool if you choose to use it, and so I highly recommend it, I think. It's a fantastic feature. It's definitely an indicator that instagram wants to have these kinds of private or exclusive engagement opportunities for influencers, but also small business owners, so keep that in mind with that. Let's move onto what's new at Google September two thousand eighteen, so Google owned by alphabet. The Holding Company of the search engine Juggernaut is twenty years old this week they turn twenty years old and so twenty years ago in September this small company called Backrub, became Google and launched one of the largest companies in the world there now valued I, think at six hundred sixty. Sixty eight billion dollars just behind apple and a head of Microsoft, and they are in the process of launching a whole bunch of new features that I think will be really useful for your consumers for the people who are trying to buy from you and I think this is really important for you to understand how Google is trying to connect the dots to be able to give you information, so let's start off with Google and the activity feature that they launched at their twentieth anniversary event, so activity cards is for a consumer say I am searching for buying some. Some new shoes and I go online and I do a search for shoes. You know maybe I'm trying to figure out what the most comfortable type shoes are for my feet and figuring how to get the right size and style, and so and so forth so I do a couple searches related to that we'll google is now going to know when I've done those searches and they're gonNa Bundle them together and what? They called activity card so that I'm able to see these all as an aggregated view to come back to later so save two weeks from now. Now three weeks from now I. Come back and I do another about shoes, but having bought shoes now I can see all of those searches together, so that I can make a more informed decision so for you as a business owner. You want to think about how you're optimizing your website so that the various different pages you have in the products you have in say Your e commerce solution is presented allows for this kind of whole body approach because Google is starting to look at things from just a keyword perspective, but from a topical perspective, so you need. Need to have multiple pages that talk about the various things that is a consumer going to be interested in right, so I'm going to be interested in shoe style. If you own a shoe store, you're gonNA, WanNa have pages on your on your website. Even if it's just an ECOMMERCE site, you're going to have pages on the site that help discuss style size fitting all those kinds of topics because as an aggregate they become the thing that I come back to to be able to side. Do I buy from you or do I buy from your competitors or go? Go to big business and buy from a large aggregated site like Amazon or Walmart or target or otherwise you want them to come to your site, so the more often they get a touch point. Google's basically giving you the opportunity for the mass circle back around to you if they've searched and your pages before that brings us to search collections, so search collections are away from Google to be able to take all of the various search results that you've done from your activity cards, and then to put them into a collection and so again. This is me as A. A. Consumer I'm now able to save a collection of all of the various cards that I have put together into a particular topic, so say that I wanna go buy those shoes now now I can I can create a men's shoes collection, or can save all those things, and then Google do is recommend some related items that I might want to add to that collection because I haven't seen it before so now instead of having to plan a shoot shopping trip without knowledge I'm being an empowered with that information so that I can go ahead and look at that. That information together, so it's going to be really powerful tool I. Think for Small Business Owners who take advantage of the various ways in which Google has encouraging its users to do that. What you need to do is you need to encourage your buyers when you come into contact with them in a retail environment and or anywhere else say make sure to create a collection and Here goes some pages. We have on our website about these materials. The look them up when you find them. Add them to collection, and you will then have that available to you. You for future resources, so it's just a little bit of you. Educating people about how Google can help you bring business into your door right away Meta, but you can do it next up. is amp stories so very similar to snap inks snapchat stories to facebook's instagram? Stories and pinterest stories feature. We now have amp stories. AMP stands for accelerated mobile pages, and Google couldn't help themselves, but to bring the amp stories to fruition. What this does is Google's using machine learning to create accelerated mobile pages stories, and they will be focusing right now on particular verticals, but. But presumably they'll adopt this as a standard for showing stories on Mobile so stories are vertical stories in the sense that they take up the full screen of a phone or tablet, and they display it that way so that it's rich immersive experience for people as they're taking in the content, so you need to start thinking about how you're going to start displaying content, so that amp stories display your website content in the same way. Okay, so I'll be talking about this again in future episodes, but right now to start to think about how vertical screen content can. Can Be displayed for your web content next up is google is starting to feature videos in their searches so that there are actually going to be looking at snippets, not the whole video, so they're able to look at frame by frame and all of the audio within video today that is posted to youtube or otherwise, and they are actually selecting specific sections of video that might answer questions that users type into the Google search engine. So now you need to think about your videos, not just from the whole video perspective, but are there sections within your video that actually? Actually answer questions, and can you optimize those for Google's search engine algorithm? So this is a whole new paradigm of of search engine optimization, and I think it's really powerful. Because what it will do is, we'll get more people aware of getting their questions answered and bringing your brand in front of them. Google's also instituted several other features in and other cool stuff, not particularly relevant to small business yet, so I'm not GonNa talk about it, but I just wanted you to know that in their. In their twenty th anniversary event they did launch these a few new. New Features that I think are really important powerful for you. Couple of G. SUITE UPDATES that I wanted to let you know one. Is that G. Suite is now launching a productivity insights tool, and what will happen is you can apply for the Beta, and so this is in a Beta testing mode and what you can do is it's called work incites. If you're the G. Suite administrator, you can go and apply again. The link in the show notes to the Google blog where they have the link to apply for the Beta. And what it does, is it? It it looks at the impact of G. Suite in your organization on three different perspectives so adoption. What team members are actually using G. Suite and the APPS? They use most frequently collaboration Howard teams working together. That is how they're how they're handling meetings so that it's looking at Google calendar and otherwise file, sharing and document collaboration, and then finally activity, which is what APPS, the teams are spending time in, and how much time they're spending in meetings together, so with those metrics it can determine. I'm quoting here. The metrics in the dashboard can help you determine how. how quickly workforce is opted G. Suite how teams are collaborating if they're using G. suite products is expected, and if you need additional training resources to help users understand a new workflow, so this is really important that if you're going to invest in G. Suite as an IT, infrastructure for your business, you can really start to understand what people are doing with work insights, and then determine do I need to bring someone in do I need to provide more education in terms of how people do or incentivizing people to use the G. Suite products we have as opposed to. To using potentially insecure or at least non optimal tools outside of the Google ecosystem, right because you get the benefit of security and seamlessness of the workflow inside of G. Suite also Google has announced last week that they are bringing the real time. Presence abilities for say Google Docs Google Sheets Google slides, and otherwise to Microsoft office documents as of October seventeenth two thousand eighteen. So what this means is that if you use word, excel or powerpoint in their native file formats, you can now when when you put those into Google drive right because Google drivers. Think about it as dropbox. Basically, the file storage component of G. Suite. When you put files in there now, users will actually be able to see if someone viewing editing one of those Microsoft office files so that they don't edit the same version at the same time and create conflicts. This is GONNA be a huge benefit to productivity so that you don't have that kind of problem. Happen in the future, so look out for that in your. Google drive. Within the admit at the admit Adleman Console, and you can go ahead and activate that as of October. Seventeenth I also wanted to note that Google will be retiring the g mail offline chrome that some of you may know love and US but don't fear of the reason why they're actually retiring the g mail offline application is because they've actually bundled that functionality into the new G. G Mail. So with the g mail has come a number of different things one is that Jamile offline will be taken out of the web store on December third, and so that means if you are using that out on the consumer level just normal, you know Google, consumer account. You just have an at g mail account, or whatever you need to obviously deactivate that before. December third and just activate that functionality within your normal g mail, the new G mail interface, and if you're G. Suite administrator, you need to make sure that you enable that at the domain level, and then tell your users to go ahead and do the same and that way both levels will allow g mail offline. In that same vein as new things come, old things must go, and so unfortunately Google will be. Killing off the INBOX BY G mail application next year as they brought out and launched the new g mail are taking those experimental features that were tested in Google inbox inbox by g mail, and are bringing those into the new g mail interface, so as of March twenty. Nineteen Inbox by g mail will say goodbye. B Be Aware of that that if you use inbox as a workflow for various things, the task management saving items from your chrome mobile browser to Inbox by g mail, or otherwise, you need to start changing those workflows over now to the new g mail, a lot of the functionality that that is in Inbox by g mail is available already in the new g mail, but. But they'll, of course be pushing all of the other email experiential features over to inbox by g mail, and so in boxes going just want to let you know now you can start figuring it out good six months at this point to start the process and I know how important email is too many of us, so make sure that you start moving over to that. That, so you know smart replies. All of those kinds of features are moving over into the g mail applications on Android IOS, as well as in the new g mail desktop interface. Okay, a couple of fun things Google home hub has been announced, and it is still one of those things that a lot of people don't know about so I just wanted to explain it to. To you, so this is a smart display very similar to Google home or Amazon Alexa the Siri home pod. These are devices that sit in your office or home I'm GonNa. Talk about this from an office perspective, but what will happen is you have now google home hub which is a smart display which means that it's a visual display and speaker, so you can actually. See Its responses and it can give you audio feedback and so forth, but the idea is that you then have a display ready in available to you for being able to interact with Google assistant, so you can ask questions, and it will then be able to display those products. Those search results and otherwise. Onscreen so we can give you instructions. It can tell you how long it'll take to get to your next meeting. And all kinds of other really important information that you WanNa have at hand This is going to be a great tool. I can't wait to play around with it in my own office and There's no camera on this product. So this is a little bit different than maybe some of the other ones that have cameras, but this one will not have a camera just to have an idea I think for those who were privacy focused. That's actually a benefit for me. I would like it probably. Probably have a little bit more functionality with a camera because it can potentially do more if it does have that camera, but it doesn't have a camera at least in this version of some from the reports. I've been hearing. It's going to only be priced at one hundred fifty bucks, so if that's the case in it actually comes out at one hundred and fifty dollars a later this year. That's really really cost effective, and it allows you to put a smart display in offices to be able to. Have you and your staff? interact and engage with G. Suite and other products within the Google ecosystem pretty easily, so just keep keep an eye on it. I think that the Internet of things which is where the home hub lives right in the connected devices world. Your Business is going to be a huge productivity beneficiary of these kinds of connected devices. What we call the Internet of things and I think Google. Home hub is going to find a proper place in that ecosystem. Alright Google podcasts is getting chrome cast support so for those. Those of you who have listened to pass episodes you know this for those of you who have not I am putting out a book called podcasting for Small Business with my co author Steve or of Steve Waugh Media Google has recently launched an application called Google podcasts, and so if you want to listen to a podcast, you can use on the android platform. You can just install Google podcast, and you're off to the races and one of the big missing features was the ability to stream a podcast from your phone or tablet off. off from the Google podcast APP to chrome cast, which is the the device that you can connect to televisions so that you're able to then a stream content from your mobile device to a television, and so now we're getting that support getting chrome cast support, so it's going to be really really great functionality, so if you're smart tv, you know so. You have a smart TV in your office or Conference Room now if you have chrome cast or have that smart TV support for chrome cast, you will now be able to. To play Google podcasts directly into the smart television or chrome cast supported devices very very cool stuff. Youtube will soon start showing vertical video ads alongside video recommendations, and so if you don't know this Google has started within youtube so google, owns youtube and Youtube has started to allow you to record in vertical view. This is in competition with instagram and snapchat and others where you're able to to record you know a live stream video stream kind of event in vertical video, but Youtube now is allowing you to record non live video. And then upload it very similar to I g TV. which is instagram's TV channel APP now you're capable of potentially displaying ads, so if your business is thinking about doing Google ads, this is a new opportunity for you to record video in vertical view and think about the demographics, the demographics are going to be younger people who are watching video vertical video, right? They're looking for vertical content, and they're consuming that content, and now they'll be able to consume vertical video ads from the mobile application environment, so if they have their smartphone near the iphone or android phone and they're watching a video in vertical. This is a great opportunity because you're. There's not going to be as many of of those. Those and not as many people putting ads on them, so they'll probably be underpriced for a couple of quarters until the big brands, and so and so forth get wise to it and start putting out ads so if you're thinking about it, jump on the the opportunity before it gets too popular and last, but not least within the what's new at Google for the geeks out there if you have been using Google analytics and some of the tools within the Google Suite, one of them that has only been available in Beta up and tell now is the Google data studio tool. This is a a an an analysis and visualization tool for a whole bunch of different google. Suite of products that has analytics, ads, youtube, analytics, Google sheets, and a whole bunch of other products and services, both within and without Google, and now it's out of Beta and it's available free of charge for everybody which means that you're able to suck in all of this data from different places. Say That you want to pull in some facebook insights you. You want to pull in some google. AD words Google ads, insights, Google analytics, and your email marketing statistics, and now you can pull all of that into Google data studio, and actually see visualizations so that you can do better analysis and synthesis of that data. It's a fun tool to play with. It does take some training and getting used to. But once you do then can see your data in a much more visual perspective, which will help you make better business decisions, so with that closes out this section of the episode for what's new at Google and we're GONNA move on to some miscellany I'm gonNA. Talk a little bit about Amazon and they're embracing small business some information about some tools that I really like and some updates to those and three different particular resources that I think could be really useful for you, and then finally closing out with some discussion of upcoming holidays that you should be paying attention to that will really help small business especially retail, but I think you know. Know even service providers can can get real benefit out of out of these holidays and I will probably talk about them every year because I think it's so important, but I wanted to talk about what they are and the dates for this year and how you can get engaged, so let's start off with Amazon. Amazon has embraced small business with a new platform called Amazon storefronts, and so Amazon storefronts is basically an online marketplace where you can add products in businesses, the hundreds of thousands, if not almost a million small businesses probably sell on Amazon at any given time Amazon is giving people. The opportunity to get on this new product called storefronts. And, they fit into this thing called curated collections so basically sections that are. Either industry or product, specific or or holiday specific or otherwise? They gave some examples a back to school, Halloween, beauty and grooming pets supplies home grocery. Toys Electronics Jewelry and so and so forth. I think that this is going to be a really great opportunity for you to get in front of Amazon and bring people to your store. Amazon already has handmade at Amazon, which allows artisans to to put their products onto onto Amazon directly, but I think that with storefronts. This really opens up to a wider range of small businesses, so I think you should really check it out. See if it's available to you. And there is a link in the trend cast free to be able to sign up for updates on Amazon storefronts so that when the opportunities arise, you can go ahead and get yourself listed on. Amazon storefronts. Next is wave so wave accounting is an application that allows you to do all of your bookkeeping, accounting payroll, and so forth online, and there are various competitors out there zero accounting, which is X., e., R.. R. O. into its quickbooks is available as an online product as well and multiple other online accounting focused software, and so the point is that wave just put out a whole new interface and it's really beautiful. It's a great interface. The product is mostly free, and so you can. You can do all the counting stuff in and invoicing, and so and so forth is free for invoicing. You obviously paying the transaction fee. And that's how they get paid for the product payroll, services or fee based service, and so forth so they try to give you the bulk of the tool for free, and then there are these various aspects of the tool that obviously cost, but I would check out wave if you just gotTa wave, APPs. Dot Com and look at the look at the new new product. Look at the way in which they've visualize the dashboard and they've. They've made it faster. And they also have a marketplace where you can find partners who can help you with various aspects of your accounting, so I really like how they've done it and so check it out new wave, so if you go to wave APPs dot com forward slash rebrand. You can learn all about the new wave if you're already using wave, and if you aren't using wave yet, you can check it out and see if it's something. Something that you want to do if you want to bring your accounting software into the into the web environment where the rest of your world, maybe then it makes it pretty seamless connects to your bank account, and does all the high level stuff that you would need an online accounting software to do next up are just three different articles that I found that help us go over some of the basics of of getting on social media and video marketing. Marketing and I thought they were really useful so I wanted to share them here. One is an article on what are the best times to post on social media and twenty nineteen and they covered facebook instagram twitter in Lincoln, and they talk about what when are the most notable times for you to post on social media now I preface this with the caveat that I am generally skeptical of these kinds of generalized statistic based times to post because. Offense is unique, especially local audiences if you have a local business. GonNa have to look at the insights to figure this out, but you know where to start. If you're just starting off and you have no idea when to post, these are some good guidelines to get started. Then you can double back and look at your data to see when you're content is being looked at an engaged with the most, and then you want obviously optimize to post at those times. So for Facebook, they're saying the best time is between noon and four PM, and then the next runner-up is at nine am so basically in the middle of the day when people are taking breaks or first thing in the morning when people show up at their their offices, presumably best day or days to post our Wednesday, Thursday and Friday on facebook for instagram. INSTAGRAM's a little bit different. It's eleven am to one PM so a shorter period of time, so it looks like there's a smaller window of opportunity there for high engagement, and then to A. Am so eleven am to one PM and then two am in your local time zone. Best days are Monday Wednesday Thursday. Friday so for some reason Tuesday drop below the the the threshold for engagement rate, but Monday Wednesday Thursday and Friday on Instagram or the best days to post twitter. Noon that's it noon is the best time to post on twitter and the up for that was five pm to six. PM So presumably people finish their their for the day they leave the office and on their metro ride or on their way out the office. They're catching up on tweets from the day. The best days to post on twitter are Wednesday. Monday Tuesday Wednesday Thursday Monday Tuesday. Wednesday Thursday best as to post on twitter Lincoln gives you five pm to six PM so. So again more professional networking environment, so people are finishing their work day, and maybe closing out with checking out their their their feeds on Lincoln answering messages linked in messages that might be being sent, and they're doing that between the five pm PM. Our most most of the most as runners-up or between eighty and noon, so people are starting off their days early earlier on social media with Lincoln, and so between eight am and noon. They are logging into Lincoln I'm. I'm presuming to update profiles to read their feeds potentially doing some Lincoln networking, and so and so forth between those hours best days to post on Lincoln are Tuesday Wednesday and Thursday, so it seems like the weekends, and then Monday and Friday are not when people are most actively engaged in their kind of work, were cats and so Tuesday Wednesday and Thursday on Lincoln, so they talk a little bit about time zones here and I would just recommend that you check out the. The time zone a little note here, but I think that you know if you're posting for multiple timezones, pick the time zone that is gonNA have the highest engagement across each of those time zones, and that means you might need to post multiple times, or you might decide that you wanted just post. you know during time period, where where more than one time zone overlaps, and therefore, you're GonNa see the most people in that time zone, but those really good article updating you on. Posting times and days for social media, so that link is in the show notes next up is a video ad space? Oh, which is a tool that is built by hoot suite for developing ads on various platforms, facebook and instagram zone so forth and ads, Bresso, put out this article, which are the sixteen best video editing apps you must use in two thousand eighteen, and they talk about some of the statistics of of how important video is becoming on the Internet and They listed a couple of. Of New Applications I had not yet seen and so I thought it would be good to to share those with you and that if you are looking for a video editing application, you can go ahead and do that, so fill more go is a is a video editing app I'd not heard of before, but it's number one on their list, and so it says it's known for its incredible video editing software, and so the APP fill more ago is supposed to be really great. You can trim video. Create subtitles and text speed up the content. Add filters at overlays sounds like a pretty full-bodied application. It's free, but it also has in HAP- purchases which I'm presuming upgrade some of the features within the tool. It's available for both irs, an Android, and then I'm only going to talk about the next two APPS, and then you can look at the other thirteen applications, but next one is just. It was a longtime application. That I've used and just is an easy video editor. You can install the APP and get get going. Going for enhancing your videos really quickly, so you can at its style, you can create all kinds of fun filters and edit an and published to your various platforms using Giusto, so it's a free on both IOS and Android, and there is a business plan that allows you to be able to do more in terms of of moving around different segments of video and publishing on on different platforms, and so forth, and then their third option is another tool that I actually didn't know existed. It's called Adobe Premiere Clip and it says. You know obviously put out by Dobie. There's a full desktop version, but this APP is for Mobile, and it allows you to create edit and share videos as it says so there are two editing styles you can automatic where it automatically tries to generate a great video for you and edits and publishes video next is free form, which allows you to trim sequence and edit the video manually, so you have two different. Different options there from what I've played around with. In the few minutes I've had with it so far looks pretty good looks pretty solid, and it's a free APP and you probably don't need to upgrade to any of the paid plans but if you need to, you can obviously upgrade if you need it to do more than what it already does, and if you're in the adobe, creative adobe suite you. Probably have access to those features anyway so. Check out the link to it. If you if you have tried those and you need to find other options. Maybe you're on a specific platform and so forth go to the link in the show notes, and you can see the other video editing applications that have more bespoke features features that. Maybe you're not in the ones that I just listed. I wanted to close out this episode with a discussion on the four big shopping holidays of the fall that start off kind of the winter holiday season, but these are really important for small business, and I want to make sure that you all know about them for this coming season, so they are black Friday, small business Saturday. Cyber. Monday and giving Tuesday. What they are are black Friday is the day after Thanksgiving, and that's November twenty, third, two, thousand eighteen. That is then falling by small business, Saturday which is a program by American Express and what they do is they give discounts to consumers, and they are enabling small businesses using the Hashtag shopsmall to. Go out there and engage people to buy from small businesses on small business. Saturday then there is cyber, Monday, which is an online shopping holiday, and then giving Tuesday which is a charity focused holiday so that people can use their charitable giving dollars for the season on that day. Okay so. There is a link in the show notes to this, but there's some information on things you can do to prepare for giving Tuesday and I think from from a business perspective, giving Tuesday's a great opportunity for you to find a charitable marketing alliance so that you can find stories of people who maybe benefited from the charity, and also benefited from Your Business and telling those cross related stories and getting all of the pieces in place so that if you WANNA do some. Some some corporate charity work. Maybe you share the giving Tuesday donor link for a charity of your of your preference on behalf of the business and share that out on giving Tuesday this gives you some social good perspective from a branding perspective and goodwill perspective to your community, but also an opportunity for people to potentially buy from you and give a percentage away to the charity of your choice of people who were shopping maybe on small business Saturday letting them know that. That on giving Tuesday. You're going to be giving away. some percentage of those dollars spent at your store to the charity on giving Tuesday. And now you have a multi staged a social media and Public Relations Opportunity campaign that you can develop based on using that, so look at the the resource link that I provide the show notes and think about how you're really going to utilize these opportunities for you. They are big shopping holidays. Obviously big businesses take advantage. Advantage of this, but a lot of people want to support small businesses, and this is one way in which you can do that by implementing ecommerce opportunities where people can buy from you online, and or come to your store during those time frames in order to patronize the store small business Saturday specifically, you can actually apply to be a neighborhood champion, so if your neighborhood doesn't have someone championing your small business community. Maybe you will head over to the American Express website. Again there's a link to it in the show notes and you can, you can engage with the small business community and be a hub for them there, but it's as easy as as also applying as a business, and if you it doesn't matter if you accept American Express or not at your store, there are still ways in which you can engage, and they give you bags and mats, and that kind of thing that you can put out for people to know that you're a small business that they should patronize during Small Business Saturday on November twenty fourth, so I really hope that you take advantage of these great shopping. Holidays that allow. You know people in your community to be able to buy from you and to know that you exist Of the conversation that is already happening around those kinds of holidays, especially small business Saturday I know the SBA gets involved, and does it quite a bit of promotion, and so do the small business development centers in your regions, and that does it that closes out this episode of Zero Zero, nine of weapon beyond cast the State of Small Business Technology September twenty eighth edition. Thank you so much for sticking around listening. Listening to all of the various happenings that are going on in the small business technology space next week I have a great conversation with Sharon sobil of picture this video. She's a video production expert and she's going to talk about video marketing and production for small business with me. She's GonNa Focus of course on the production side I'm going to talk about video marketing side, and this is going to be a great. Great rundown for you to understand how to actually get videos made that are so popular on the web mobile and social media today. I can't wait to hear back from you on this topic, because it's so important and I'm happy to answer questions, so do you have a question? I'll be happy to answer those either offline or here on the show, just go to web, and beyond cast dot com forward slash contact. Contact and go ahead and leave a question there. I'll be happy to try to help you out and give an answer like I said you know if it's if it's one that needs to be privately responded to I can do that or We'll go ahead and answer that here on the show. Because if you have a question about something, it's likely that many people listening who also have that same question. And for those of you who are listening for the first time and you've come across this episode serendipitous leave, please feel free to subscribe and share with Your Network Web, and beyond casts were happy to have you here, and we're looking forward to sharing the few in the future. Thanks for listening to weather beyond cast small business comes to learn about marketing and managing all the web and the on I'm your host race at New Smith till next. Here's to your small business success on the weather beyond.

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#597 How to Manage Non-Exempt Hourly Employees Remotely

The Small Business Radio Show

52:55 min | 4 months ago

#597 How to Manage Non-Exempt Hourly Employees Remotely

"Get ready for all the craziness of small business. It's exactly that craziness that makes it exciting and totally unbelievable small business radio is now on the air with your host. Barry, mold, thanks for joining this week's radio show. Remember this is the final word in small business for those keeping track. This is now incredibly showed number five, hundred and ninety seven recorded from my home to yours. This program is provided. By HR, direct SMART APPs. A new breed of HR solutions for small business. Go to www dot hr direct APPS, dot com to get started. It's also sponsored by next diva raid. The best business phone system by US news next, Steve is the modern business phone system for enabling remote teams. Teams, nineteen work from anywhere with next diva. Well, one of the hottest topics in small business now is how to manage remote workforce while people have been working remotely for a very long time. It's never been the situation where everyone in your company is working remotely. Until there was the covid pandemic hit help his Jamie Lozad, who's the HR and tax compliance solutions manager who joined the product team at comply right in two, thousand seven since then she's imagined built numerous hr solutions from training tools and safety products to hr tax reporting software Jimmy Welcome back to the show. Thank you bury it good to speak with you again as well. So used to be that, it was kind of an exception. For people. Work, from home. Now, it seems like everybody. Exactly and it's definitely a transition even for those ones that probably have wanted to work from home their entire life, right? There's no question because you got to be careful what you wish for. Well, yes. People were sent off from home. This happened in March literally inside a week with almost no preparation. What are some of the things? The employers should be aware of that. They may not a fought about. Well, they're definitely a lot of things that you know several things that should be addressed, and first of all, you know as a as an employer, you WanNa really consider and think about how your managers and supervisors are now going to manage the workers that they're not going to see on a day to day basis and managing remote workers largely depends upon whether they're exempt or nonexempt employees. So that is the first consideration they have to you have to look at. Lenadoon those because I think some small business owners may not really understand that. Yep So definitely when it comes to hourly employees. When they're at the office, they clock in, they work while the in there in the office, they clock out when they go to lunch they clock get back into finish the day, and then they clock out in, they go home Now when they're working from home, they're definitely still going to be clocking in out however there at home twenty, four, seven, right, and now they're working at home. You know there were also working at home where their home twenty, four seven. So there is a lot of gray area where you know their computer sitting in their living room or sitting in their office, and it's very easy for them to sit down when they have time at. At six or seven o'clock when they've already clocked out for the day and say, okay, let me just shoot up this email. Let me just finish this report. That's a definite. No, no. Because when it comes to your hourly workers if they were if they perform any work, you have to pay them for it. So you have to make sure that they're staying within the work hours and the time that they're actually clocked in to your company to do the work Same thing with having their their work emails on their phone you know, and that goes to say even if they're not remote, but obviously the grey areas and that fine line with your. Hourly Workers Becomes Very. Very difficult, sometimes to watch especially, if you employees that aren't used to working from home either so Jimmy let me ask you about that because it's one thing for people to come in the office record when they arrive or when they go out the lunch going to come back. Now, as you said, they're working from home if as an employee or if I only have them work nine to five, but they do work. Other Times is in my responsibility to prevent them from doing that or or how do I handle that. Most definitely is the employer that's your responsibility. So this is where actually you as an employer need to make sure your managers understand what you're going to allow as the employer. Are you going to allow overtime work because obviously, if your employer still works over eight hours in a day, you're entitled to pay them overtime or over forty hours in a workweek. So you. You WanNa, make sure that you. You let them know what are your rules? What are your stipulations for them working from home, and you know go as far as even putting it in a policy so that your employees have to acknowledge the policy and they understand now, of course, as the employer, you are obligated to pay any hours that the employee does work. Work. But that's where you're. You know you're disciplining comes in so that if they do go beyond the hours where you said, I didn't approve any overtime work, you still have to pay them, but you can discipline them so that it doesn't happen again But as you can see, it becomes a little more difficult because you're not with them all the time. Time, they're not actually clocking out and leaving a building where they're not working anymore. It's just easy access because it's at home where they live. So as the employer I'm going to say, listen I only want you to work nine to five, but then I send them an email at seven o'clock at night because I'm working and they respond what do I do? I need, I would have a conversation with them. The next day I wouldn't address it immediately. I would just you know and your next pull them aside, how give them a call the next morning and say, Hey, listen You know, I know you. I said to that email after hours your clocked out for the day I. Need you to make sure that your once your clock out your clock your clocked out for the night until you clock in the next morning unless you have authorized that overtime so. So it's about having a conversation and like I said just going over the standards. If you have a policy, reiterate your policy that says that they can't work beyond the time that they've clocked out. They can't work over there eight hours or whatever you've approved, but you definitely want to make sure that unit in the bud and have that conversation with them immediately. So when all these people are working from Home Jamie, how do I make sure that they stay productive and they're actually doing the things that they're assigned to do? Well you want communication is so so important. especially. When it comes to working remotely and you're not gonNA have that face to face supervision anymore. Necessarily, I, mean, there are mediums now like with Microsoft teams or zoom or skype ways that you can have those meetings. But YOU WANNA make sure that you're checking in with your team as as often as possible. You know you could have check in meetings in the morning so. So that. You know exactly what your team's working for the day. Help them prioritize because I'm sure especially with a lot of businesses, their goals for the year have changed, their priorities have changed drastically So employees are being shifted in different directions So that's a good way to check and make sure that they're working on the the high priorities of the business as a whole. Make sure that you set those one on one meetings in the check in meetings weekly with your with your team so that you can make sure they're getting the work done and you know a little bit different when it comes from hourly. Eighty. Eight hours in a day. But when it comes to exempt, you're not managing them on the hours that they work. You're managing them on the projects that they complete and the jobs that they need to get done So that is a little bit different to where you may have your exempt employees. are kind of in and out during the day, but they are working till. Eight or nine o'clock because they're getting some things done in the evening versus necessarily during the day. But as long as their work is being done, then that's what you're really looking for when it comes to an exempt employee, but you have to make sure that that communication is there. So daily check INS. Weekly check INS individually. But maybe like a team check in in the morning I'm like I said to to talk about what are you working on as a whole? What are your priorities as a team? What you want accomplish for the week or for the day, and if you WANNA understand who qualifies as an exempt or nonexempt. This is a long conversation if you look it up on the Web Jamie. Yeah, that's it. Does definitely gets tricky there. Comply rate has a lot of tips. And even webinars when it talks about exempt non exempt But you know it's really about it's about the the pay, the pay threshold, which was just recently increased, but it's not only about what you pay your employees. It's also about their job duties. So there is a combination and there's a lot of questions that you have to ask yourself depending upon the position that the employee works whether they're exempt or nonexempt, Jim you were talking about communication is. Key because people have to realize when you all work in the same office, you just naturally bump into each other here when everyone's working from home, there's nothing natural about it. Correct and they have to get used to a lot of different things. So when you're working with when you're when you're in an office environment, your employees are. Water cooled talk they have maybe breaks where they're stopping by to say, hello to a co-worker, catch up with them, and here you don't. You know when you're working from home, you don't necessarily have it You have distractions story about at home because you may have kids that are home now for the summer or they were even home during the school year as a lot of schools had to move remote. But you're also you're also dealing with a situation aware. It's not even just distraction of being or the destruction of being home and having the TV available, not having an office environment, but also the pandemic as a whole you know so. Managing employees as they remove as they moved remotely during the pandemic, really introduced a lot of different intricacies about. Because, you're worried about your employees now, not only to make sure that they produce for your company because they're working in a new environment, but you also want to make sure that your employees are emotionally okay that they're that they're doing the best that they can and they're okay during the pandemic, how are they handling it? Are they fearful? So that communication is so important now to just really touch base with your employees, you to make sure that you're you're reaching to them beyond just them as an employee of your company, but to them as a human being because again, we're all going through this together. There's no question. We're definitely all going through it. You know there's a lot of the things that were passed in the cares act that has a lot of benefits for employers and employees, and one of them is called emergency family and medical leave expansion act or more commonly known as the F. L. E.. What's included that? How does it benefit employees? While the FMLA. For short like you said, it's the emergency family and medical leave expansion act. So it is an expansion of the family medical. Leave. Act that really just expand the coverage of the regular FMLA leave so that it can cover absence says that are required for employees in order for them to be able to take care of child due to any closures of schools summer camps, day camps or even daycares because of the Kovin pandemic. and. The law provides for partial paid time off as well as job protection to that employees. Now, this law is in effect for the rest of this calendar year. So up until. December. Thirty first of this year, and it applies to companies that have fewer than five hundred employees. So that's quite a few companies out there and with the new law employees that qualify and. And look into this. They actually get a total of twelve weeks of leave in a twelve month period for any combination of the FMLA qualifying reasons. So I wanNA give you an example here Let's say an employee has already taken six weeks of regular FMLA for a medical issue, and that could have been even prior to Calvin. But. Then they request the FM, Ali Aliens, which is the emergency expansion act because their. Child's camp has closed. So they no longer have daycare or anything like that. For the summer, they would actually have they would have. An additional six weeks of that leave derm that. Twelve month period. So that gives them a chance and not only that these do that job protection there, which I think is so important now to in their tax credits at the end of the year for employers to provide this. There are tax credits. So obviously with a with. With the FM. Ali. I'm not. I don't. WanNa, say exactly Yes for the FM L. me. But I know for the F. F. Cra, which is the families first. Rona Virus Act that lead does provide credits You know that's that's really where they're asking for time off, and that is actually paid time off. This is not necessarily paid time off here. However, it is their parcel paid time off. So I'm sure there I don't want to say one hundred percent. There are paid that there are credits. But the important thing about it is that if there are credits, the employees that are employers that are offering this to the employees, they want to make sure that they're keeping records of WHO's going on this leave because that documentation will need to be provided to the government in order for them to get those credits at year end. Managing people has always been a challenge. Jamie. For Small Business Owners. Now, there are so many changes in the environment because of Kobe, there's allied different regulations from the federal state government side. You're talking about that. You really have to have all these policies written down in one place. WHAT DOES HR DIRECT APPS? How does it help? You do that? Well. You know what are your direct especially with HR direct APPs? Policies. That's one example of the APP, and we're actually that's backed by our in house employment attorneys. So they're watching the laws on a regular basis, all the way federal state, local, anything, county laws. To make sure that anybody that actually has a subscription to that APP that they are fully covered with all the policies that they need to have in place So let's take example for the F.. F. Cra. That actually that new law that was passed at the beginning of March. Didn't require employers to have to share notification with their employees about this new about that that new that new act that was passed. So we actually updated the the smart APP. So it included the new policy and everybody that has a subscription was then notified that new policy was available for them to then share with their customers. With their employees. The great thing about it is that it's all electronic. So. Obviously moving remotely. That's super important now because you're not hanging posters in your office. You still have to do that. Once you go back to the office, but in the meantime you WanNa have a medium where you one you know that it's compliant in two, you can actually send those policies and or posters to the. Employees. To make sure that you're still remaining in compliance and at at comply right and with a jar direct smart APPs, we actually handle. We, we really try to be that partner with the businesses that use our products so that we can remove the burden of you having to worry about compliance, and you can focus on things like handling your business through the pandemic, worrying about your employees and making sure that they're still staying productive in that. They're they're healthy and safe and everything like that, and so important to be in compliance. Because, just one place where one incident really could more than make up with whatever the cost of this is. Jamie thank you so much again for joining us, where can people reach you and they're more about HR direct APPS and comply right? They can actually check out HR direct APPS DOT COM. And they can also check out comply right DOT com. We have a ton of free information on there. That's all surrounding compliance whether it's hiring. Remote workers, managing remote workers, all the way to our policies that that help you deal with attendance tracking to even disciplining, and like I mentioned, making sure that you have the required mandatory policies that your company should be implementing because even during Covid, the government's not necessarily sitting back and saying, you don't have to worry about compliance now. So he's still have to have that in the back of your mind. There's no question. Jimmy. Thanks again, Ame, twenty cpt in Chicago be right back. Well, businesses are starting to bring back employees under a new work environment, and with that comes to challenge of communicating updated company policies to all your employees. Lack of clear company policies can lead to inconsistencies in expectations and compliance. Ensure your employees are well informed with consistent guidelines by using the company. Policies Smart. APP FROM HR direct, this web based Ad Helps Your Business. Business Create Magic share attorney approved employment policies electronically emits start now at www dot hr direct. APPS, DOT com slash company Dash policies that's www dot hr direct APPs, dot com slash company Dash Policies. You've already upgraded your cell phone to a smart device, which lets you use the Internet to be more productive on the go. But what about your desk phone next? Steve Is, a smart business phone system in the cloud with a simple setup through an Internet connection, you can soon have access to your office communications wherever you are stay seamlessly connected with clients and stay more mobile than ever before for just one low monthly cost. Give Your Business More than just a basic desk phone visit next diva dot com or call eight, hundred, seventy, nine. Oh, six, hundred to learn more today. Next diva. Simplifying Your Business Communications. Get a copy of berries new book Bam where he shows how social media and our self service world has rewritten all the rules of customer service. The best marketing now is Bam customer service. Be the first to tweet Berry Berry, and get a free copy of the book. Stick around to get your small business unstuck, more small business radio with Barry Moles. Now, W CPT. Chicago's Progressive Talk. Well, from the time that I was years old until I, graduate from high. School. Every year my dad and I would hike the Appalachian trail new, Hampshire. These were some of the most memorable times with my father and he taught me how to be self reliant and not to give up with the going got really tough with a worldwide pandemic. It seems that being outside is the only safe place to be right now here, talk about how we. We can turn our cities into outdoor cities is John Judge. WHO's the president and chief executive officer of the Appalachian Mountain, Club which was founded in eighteen seventy six as the oldest door recreation and conservation organization. In the United States, he's an internationally renowned advocate for connecting people with the outdoors conservation stewardship and advancing the outdoor Konami. He's author. He's also author of a new book called the outdoor Citizen Get out. Give back and get active John Welcome to the show. Thank you for having me. Great to be here. I just wanted to thank the MC for making such an important contribution to my childhood. Some of my best memories were on the Appalachian Trail and staying the AMC huts in the mountains, of new, Hampshire. Well, thank you for saying that and you're you're welcome I. Stand on the shoulders of. Thousands of volunteers and staff. For. Four years now have been delivering Lusa experiences whether the high mountain huts or the maintenance of. Thousands of miles of trails or the the programs they put on from outdoor. Recreational Skills Building to leadership development. So thanks for saying that. So it seems like the timing of this book is really incredible because more and more. John is seems like the only safe place to these outside, right? Now you're. You're spot on and. We continue to hear that from folks whether they be a large corporations were speaking with two small business owners to families. One of the things in look for. Business barometer is in in lead indicators in we have, for instance, about eighty books that we. Published that are out in circulation now, and we've seen a big uptick in a lot of those books. Are Close to home hikes in Washington DC, cycling in Oman, and so more and more folks are saying, Hey, how do I get outdoors and how do I get outdoors safely? What are the options out out there? close to home, and how do I best experience the outdoors so. Many, many more people are. Not only cognizant of it, but saying as you said. That's one of the few places where he can physically distance and be safe these days. Do you find increased traffic on all the trail maintain? We have. It's. It's amazing. I was up with my family over July fourth in the white mountains and There were people parked all along highways. More, than a mile from the trail head. So. Yesterday Park along the side of the road, and then walk up the or hike up to the trail head. So. Many more people coming out. There, of course, served or pinch points where maybe municipalities have closed. Local trails, our local parks at points. So folks. Get squeezed to where the openings happening. So we were very fortunate that. You know across the United, states. There are so many options for for people to to explore. So you're seeing the. The most popular trails, of course, are the ones that people go to first and then once they get hooked. That's when they start buying our books trying to say, okay. I, I did a four, thousand footer I. Did I. Did a high up peak in New Hampshire. What can I do next? I'll never forget that we used to carry the little e books with the maps, fold and unfold a million times and I think people now do it through. GPS, right. That's right. Yeah. What you would you carried was the the white mountain guide, exactly right and so that that guide is. So. Well known by folks in. Many people. Now use a series of APPs whether it be GPS or there are programs called all trails. For instance, is an APP that you can download. There's there's a lot of user generated content. APPS. That would. For instance, tell you kind of like. US, ways for traffic patterns when driving a car or other apps that will tell you when a tree is down. It's because a hiker before you has reported at so. They're they're getting more and more sophisticated The key the key is, of course, is the US something that you know has. She made some expert content. With. Take some of the fun away because. It's only this thing how many lines? How much of a vertical climb is it, and we asked the people come of direction is, what's it like up above? Isn't there we starbucks? We'd say there Dunkin donuts or something up there. So it took some of the fun away. So now's the time where since it's the only safe place John is really to turn our cities into outdoor cities, where do how do businesses help to do that? Yeah, it's I'm a I'm a former city planner and former economic development. person at a at a city of about one, hundred, fifty thousand cities, Springfield. And I've been thinking a lot about cities like Chicago Boston. And New York in. How to how to businesses in in cities, embrace the outdoors. In there a couple of things the first is. Having A. Having overarching plan master plan to become an outdoor city. So you know small businesses or citizens, outdoor citizens, of course can advocate for that. You can go to your local planning board or hear what they're working on. The, one of the main things is. This idea of connecting places. So, making sure that everyone has the opportunity, for instance. To Have A. Access, to a walking trail a hiking path. Road cycling. Is Safe in evidence? So that, that includes. Making, sure that you have. A Very well, laid out signing a plan throughout the city I. Mean, you know you? You go to a new city and you're trying to figure out. Okay. How to navigate, and as you said, people aren't carrying these big foldout maps anymore. They're looking at their phone. The phone doesn't necessarily give you all the perspective in terms of. Hey there's a, there's a cafe around the corner or there's a place for me to fill up my water bottle or the historic church. I WANNA visit over there. So. Cities Mapping out. What they want to be and ideally would be great to do it over the course of five years say, Hey, what's our five year plan? To be an outdoor city, what are the assets that we need to have? From parks and trails in. Two ways to engage citizens around the tending in nurturing and stewardship of the natural world In the city itself we're talking with, John, judge is the president and CEO of the Appalachian. Mountain, club got a great new book out. Called the outdoor citizen. Get Out. Give back and get active. I was GONNA. Say eat out. Give back and get active, but it's not that. Much more than closing down a few streets and letting people outside. Right? Because that's that's an easy thing to do during the summer in the northern cities, but once it gets cold that goes out the window. Well, it's going to be very interesting to see that because I know many schools for instance are going back now. The school has a a schoolyard playground, what they're what the administration is talking about and the teachers are talking on. Excuse. Me Is trying to. have. A outdoor classroom even even during the cold months to get. The kids. So with that in mind I I very much think that even in cold cities. Colder climates like Boston and Chicago. We're going to have we're. GonNa have a opportunity to do more. In the winter with folks So that the you know that might be a cross country. Ski Trail might be opportunities. You know have an ice. Sculpture, Building competition along a street that had been busy with with car traffic before so. I. Think we really got to think out of the box in terms of how do we? How do we keep leveraging? These outdoor spaces throughout the year and then there by. Continue to bring back customers, give them give them new opportunities to say Oh gee. You know the the. Smith. The Smith soap shop has something special going on outdoors and we're gonNA feel comfortable going down there. Buying. A couple of things and not having to go deep inside the store to get what we want. So I do think that you know. Despite, the cold temps we're going to be able to, maybe they're not the same size crowds that come out during the summer obviously. But we're going to be able to keep things going and attract customer. That's that's a little bit nervous because of physical distancing, attract them because we'll have the protocols in place for a a good outdoor experience, and there's a precedent for this. I was running in the media a few weeks back where in one thousand. Thousand Nine, hundred, eighteen during the Spanish flu, they actually did have classes outside during the cold. They had the kids. Sit you know hot water bottles and things like that. So this can really be done if we're dedicated to it, I think John. This is kind of ironic because in our society today, we're so used to living in an indoor controlled environment, and now in a sense, we've got to go back to our roots to really survive being outdoors. No, you're, you're spot on and I think. You. Hear of so many issues with folks certainly the isolation that's happening now when. A people are depressed. Obviously, you can't see friends can't see families. Stuck in front of technology for hours at a time certainly, you know zoom meetings in skype meetings. So. The. The outdoors is part of our DNA and getting back to it. is GonNa, put a spring and a lot of people step, and also I think from a purpose standpoint in so many people are frustrated with. With politics in general, but from a purpose standpoint. There are so many causes in the conservation world. Are. Are Worthy of getting involved in, and you may, for instance, be interested in clean air policy or clean water policy, they want to get involved with nine or. You May. WanNa get your your hands dirty and go out and build a trail or help with invasive species in a park. So this is this isn't really a semel time for us to say to your point a let's. Let's get back to basics where were. A Hundred Years, general in return return to nature and really have it. have it boost our human experience. For me, the only thing that's allowing meter survived during this is my cycling because we have a eighteen mile trail along the lakefront here in Chicago, and that's keeping my sanity. Do you think that the politicians on a state level or on a federal level? Are they listening now? This is what we really need. Yeah, it's a bit. That's a great question I. I think one of the most important things for us to do as A. Famous business owner. In with an economic development hat on. I think we've got to connect for for politicians and city administrators. In policymakers. We've got to connect the real opportunity that we have to increase. Business revenues and VIR by of course. Increased. Tax Revenues. Through robust outdoor strategy. So I think hearing a multi pronged approach were saying to policymakers at the federal level. Look. We we need the dust park in the world. Of Willpower that how are we going to fund? Leverage. Another pillar, which is the outdoors is. So. Essential for our health in our wellness moving forward. Embracing the outdoors would make such a difference for folks just like we talked about living in isolation someone, but then the other pillar is this thought about economic development and Latching onto the. Recreational opportunity, it's a, it's an almost nine, hundred, billion dollar. Industry in the United States outdoor recreation. And then the last point I'd like to make his his the opportunity that we have. To speak to climate change in the extreme. Weather Vulnerability, a lot of municipalities, towns, communities have. Speak to that in terms of how we can boost ecosystem services as we think about outdoor recreation. You know making sure that's combined with a robust. Resiliency an adaptation strategies in her press'. Will. John, I appreciate you being on the show the tell the book is called the outdoor citizen get out. Give back and get active We're GONNA. To get in touch with you at the MC So, my my email is J. judge at outdoors. Dot Org J. Judge outdoors, Dot Org, and then my website. If you want to check out the book, it's John. Judge Dot, com John, J weeks end. Dot Com hundred percent of my proceeds go to the mountain club. So trail building youth programs. Conservation Research Conservation Policy. So I appreciate everyone's willingness have if you have a teenager young person who was interested in the outdoors interesting conservation, this is the perfect town of saw. Every person who's read. For them as well. I feel rooted for young people to keep inspiring them. Have you ever been someone like me? That's been on a trail and kind of got lost. You really appreciate the trail markers, the white marker for the Appalachian Trail. So. So you really do appreciate those folks that have worked really worked to maintain them. So thank you so much for everything you do. Thank you. Thanks for thinking of me in having your. Will all? Right. This is Ami Twenty debut cpt in Chicago right back. He two thousand eighteen trend survey found that more than seventy percent of small business employers rely on traditional methods like sticky notes and paper calendars for teen. HR. Tasks like approving time off switching to modern HR software is a smarter alternative, but it's typically complex and costly for a lot of small businesses. But that's not the case anymore HR direct smart APPs as an easy affordable option for just nine dollars a year per web. APP. Each smart APP helps you address specific employ management goals allowing you to decide which APPs irrelevant to your business. So seize the opportunity and save time and money go to www that HR direct APPs dot com that's www hr direct APPS, dot com. Stick around to get your small business unstuck. More of small business radio with Berry Moles now on W. CPT h wanted Chicago's progressive, talk? Well. One of the biggest questions on most small business owners mind is how to reopen successfully during covid nineteen here to help lists Sarah, who's the chair of the National Women's business. Council. The national business. Council. Is An independent nonpartisan Federal Advisory Committee established provide advice and policy recommendations for the President Congress and the Ministry of the SBA Liz. Welcome to the show. Thank you so much berry. Glad to be here and have the having this conversation with. So how are you doing during the whole Kobe nineteen pandemic? So I'll answer it from two perspectives, one as a chair of the council where in the last year and a half, we've been doing many activities and events to keep our finger on the pulse of the challenges and the obstacles that women. Face around the country formerly all done in person as roundtables and local events and various communities across the country. Well, covert has changed all that and we have moved all of those events to virtual ones. Like most other businesses and we're doing pretty well, we're getting good attendance and we're getting good interaction and good feedback on the other hand. I'll answer from the standpoint of being a small business owner myself in running marketing agency in the DC area that I started about twenty years ago. Since our focus with our agency has always been on tech companies, we've been a little bit more attuned to the virtual working model. In fact, most companies had dispersed employee bases both around the country and abroad. So doing things in a virtual manner whether it's video conferences or audio conferences or Google hangouts pretty much second nature. Absolutely, we're doing this for a long time. So during this period, we see a lot of states reopening and some states closing, what's a small business owner to do? Well. There's a lot of confusion obviously, and that confusion is based on new information that arises every day every week on trends, related, Chico, vacations, and and. All of that. So essentially, I think all business owners whether they're women owned or not need to make sure they're in the know with what's happening in their local area, and they need to stay in touch with their customers and their prospects. Hopefully, by this point, in the twenty first century business owners have email lists had social media accounts and have ways of dealing with your audiences on the Internet, and that's the number. One easiest least expensive mode of keeping your audience aware of whether you're open and in what capacity. So, do you what really goes into Liz of having a successful reopening plan because you not only have to think about your customers, but you have to think about how do you keep your employees say. Well. That's very key and a lot of employees are very concerned as they're starting to hear rumblings from their organization of we're looking at a date when everyone comes back into the office or back into the retail establishment and I think as a business owner, we need to keep both the employee as well as customer viewpoints in in mind so whether it's looking at. At a staggered schedules where employees don't all show up on the same day in time, but rather come in on a shift basis on alternative days whether some employees work from home altogether and only from home, and so there's a lot of approaches and each business owner needs to assess what is essential for the kind of business they have if you're operating A. A Hair Salon, then it makes it easy because your customers are quite adept at making appointments to come in in a pre Kobe world. So that doesn't change, and that audience is little more in tune to working under the circumstances of social distancing and less crowds and less individual contact. If you're store however whether it's a bakery or boutique well a little bit. Bit Different, you need to post information both on your website, as well as on your physical location on how you anticipate doing business with your customers or your store hours changing, are they variable? You need customers to call in advance to make an appointment with one of your sales reps. so everything is slightly different, but the key in all of it is communication. What would you say the small business owners and some of those states where now they're forced to close down again how you? Keep, the faith and how do you keep going? Well as a small business owner, we all have a characteristic that sets us apart from people that are not business owners, and that is to nasty and stick to a tip nece. We are used to working through adverse situations where used to roadblocks constantly being thrown in front of us, and as an entrepreneur, you know our middle name is we don't give up, we continue to push forward and looking at sources of funding and grants much of which as we've all read about has come through the SBA program called the paycheck protection program I. Think companies that had not applied for that loan still had time to apply the. The deadlines have been extended and they're still money. So if you're a small business that is still struggling and has not received any PP, money it off the sideline and do it talk to your bank, and if your bank is not participating in the program, get the list of local lenders in your area that are there is money in my word to all small business. Owners is get me in apply Gong get yours. You can apply to pay pal or Orlando or some other fintech lender. It's all. It's all good. What other sources of capital are you suggesting that your members go after during this period of time? We're clearly that P P, p is the first and foremost one. It's it's easy and it's convenient secondarily depending on the kind of business that it is since I operate in the technology community and have been an angel investor myself. There's lots of angel investment groups around the country that are still putting their own personal money into technology companies in the hope of those companies, one day being very successful and that investment becoming very lucrative. So for the tech companies out there, don't feel that depend on has closed. Closed off the sources of early stage seed capital. There are also many grants that are available through different government agencies. One in particular is called these small business innovation research grant. So if you're a a startup in any kind of field that has some type of technology as the underlying component to it, there are government grants that range from a thousand dollars and more that could be a source of early stage funding to help get your business off the ground or to help that product get to completion. What other advice Liz are you giving to the federal government about additional assistance that small business owners need now? Do you think there's a possibility of a second P P? P because businesses are again closing down, we're going GONNA. Go through the same thing who did in March and April. Well, there's certainly a lot of conversation on Capitol Hill about another round of emergency funding for consumers and for residents and citizens in general. Since the P P P still has money in the account there really isn't a dire need to add more to it since there are funds that still haven't been spent. So as far as PP goes, we're not hearing anything at this point about adding to that pot of money was what about a second round for companies that have already gotten? And now their businesses been closed down again. Well, we are keeping a close conversations with members of the Senate, finance and House Finance. Committee is on what is taking place there. What are those conversations like and we're staying in very close touch with the officials at the Small Business Administration during the second round of P P P funding. We had close and very personal conversations with the administrator to make sure that small women owned businesses, we're going to have an equal opportunity to apply for those loans when many of us read in the Daily News about the first round of. Funding going to very large public traded restaurants and hotel chains, which really wasn't a spirit of that P P p. so we are in close and regular contact with SBA to make sure that it's there will be additional funds added to that account that we make sure that small women owned businesses have equal access to those potential funds and La's how do you think it's worked out because? In the beginning I was very critical. I had Senator Marco Rubio on this show, and I was very critical about how this was rolled out through banks, but it seems in the end it worked out. Okay. And most people that wanted it got it, and it's really been a lifesaver for a lot of small businesses. You couldn't be any from the truth on. That is absolutely been a lifesaver and you know one of the key things about the second round of Sunday. that. We were involved with the SBA on in in terms of our wish to ensure small businesses like really small businesses got their fair share at the application process was the SBA earmarked sixty billion dollars from that second round two small lenders and community based banks, and that made the difference. Because when we look at the numbers of the average loan size, it went from about two hundred, thousand dollars in average size in the first round money to about one hundred, thousand dollars. So that was very reassuring at the small businesses were able to. Up to the table and he some results, and as I said, there is still money in that P P p.. Fund. So if a small business has not applied, there's no reason not to. What are your thoughts about the whole process of forgiveness because there is some? Talk among. Federal members, federal government officials that if you gotTa, let one, hundred, fifty, thousand dollars, it's just automatically be be forgiven. You don't have to do anything. Well there's a lot of conversations about the forgiveness aspect of it. There's a lot of conversations about whether there will be more money attitudes right now, everything is very fluid We're to keep our finger on the pulse of the women business owners either those who have gotten funding or are still waiting to get their loan process approved for funding. We don't have any specific data points right now that we can discuss in terms of the success of the. The really micro sized businesses getting that money. We have some anecdotal information that looks very positive. But again, step one starts with the small women or small male owned business owner, and if you don't take the action needed to initiate that process where you're not going to get anybody and we're there to keep an eye on four, the women business owners their ability to access that capital Sioulas, what special challenges during Covid nineteen do female leads businesses really face. Well, you know one of the areas that we have been focusing on the council is the whole topic of access to capital. So even when the economy is in good shape and things are rocking and rolling out there. So to speak women business owners struggle in getting capital whether it's equity investment or whether it's commercial loans from banks and one of the things we discovered through our series of round. Is that women do not take financial literacy as seriously as their male counterparts. So until women can increase your credit scores have a good handle on the financial health of their company, understand the INS and outs of running a business from a capital standpoint, you're going to be at a disadvantage in trying to get commercial bank loans and one of the pieces of advice that I give under my marketing agency had if you will is establish a relationship for your business that is separate from your own personal banking account take a. A lender in your community that caters to small businesses set up a relationship with that banker and let that banker understand what is the nature of your businesses and your financial requirements going forward, and then you don't have financial skills in accounting or bookkeeping higher freelancer to help you put those balance sheets and income statements together. So that you as a business owner, understand what money is coming in every month and what money's going out the door every month women need to do a better job at that compared to their male counterparts. Everyone's got to do a better job at that because I mean financial literacy among small business owners is not really where it should be. The. Last question I want to ask you is look into your crystal ball next year. How do you see small business owners doing? While small businesses really drive the economy and I'm very confident that many will emerge from this crisis and be able to pick up from where they left off. Your business models might be slightly different, their employee base and where and how they work. Maybe slightly different, but business and America is Really based on drive and capitalism, and I'm very confident that we will emerge from this crisis with a very healthy economy and the speed with which we do. That is really going to be up to each business owner and I'm confident that they will have what they have always had, which is the wherewithal to run and develop a successful business, and that's a very important point. Look the things you can control. Instead of all the things you can list. Thanks for being on the show. How can people get involved with the National Women's Business Council? I invite everyone to follow us on twitter. Our handle is at and WBZ. Please join our Lincoln page and sign up to get on our list so that you can participate in our virtual round tables, go to end BBC Dot Gov, and I invite any of your listeners to follow me. I've been an entrepreneur and small business owner, my entire career I. Am at Lists Sarah Pr on twitter and follow me on Lincoln Liz thanks so much me on the show and I want to thank everyone for joining this week's radio program. I gotTA THINK OUR SPONSORS HR direct smart APPs a new breed of HR solutions for small business. Go to www that HR. Direct APPS, DOT COM. com to get started. Also, WANNA thank Nick Steve Rated the best business phone system by US news next. Steve is the modern business phone system for an ebeling remote teams. Now, you, can work from anywhere with next EBA www dot next dot com i. WanNa thank our incredible staff especially our booking producers Sarah Shafran our in studio producer lady be our marketing manager Courtney Gilchrist. If you want your small business thrive in the Cronin economy give me a call seven seven, three, eight, three, seven, eight, five, zero or email me berry ask dot com remember love everyone trust a few impact your own canoe and wash your hands more times have a profitable and passionate week you can find. On the web at Perry DOT COM or more episodes of small business radio and small BIZ radio show dot com.

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128Clate MaskThe meaning of Big Grit

The Small Business Success Podcast

50:25 min | Last month

128Clate MaskThe meaning of Big Grit

"What is big grip starting October ninth keep will begin a new documentary series devoted to the struggles adaptation and triumph a business owners like you and how they've been able to thrive amid absolute chaos join us for a raw and unflinching look at what it means if you have it and how to find it when you need it most visit, keep dot com slash B I, G, Dash. GR. It that's keep dot com. Forward slash big dash grit subscribed to get updates on new episodes as they release as a business owner you know it takes something extra succeed see the stories of entrepreneurs that exemplify big grit visit keep dot com forward slash big Dash Grit see how people like you have found growth by filtering out the chaos once again that's keep dot com forward slash big dash grit see for yourself how greedy entrepreneurs always make away Hello everybody. This is Ducey van Dusen and welcome to small business buzz joined by our amazing hosts KRYSTAL. How's it going? Good. So excited for today Yes, and we are honored you have our wonderful CEO Clayton mask on with us How's it going? Great. So good to be here ad you know when we? We spoke a little bit a little while back about what we want to talk about when you were on and I think everybody that was in that little meeting kind of came away going Leeann. I love when we get a chance to talk to Klay because we come away like more energized and more optimistic than we were before and just like ready to take on the frigging world and I thought. That that's that's what I really want our our audience to kind of feel for me. So we just we love having you on. We love we're able to interact with you. So thanks for monkley absolute. Called Brownnoser if I didn't agree with everything he. I. That's kind of how it goes but yeah, I, totally agree you always energize. US and get us. You know feeling that passion again for entrepreneurs. The one of the things I want to just jump right in how do you keep your passion alive for our mission as an entrepreneur you know, how do you keep that going? It's been it's been a it's been a hard year to keep that going I think for a lot of people, right? Yeah. Yeah. No doubt in in I think you know it's on the entrepreneurial journey is hard enough. Let alone you throw some some curve balls in like we've had this year, but you know the the actors always same. It's getting connected you a purpose what you do when you really understand why you what you do. And you remind yourself of that and you get back to that. Then you there's a, there's a never ending source of income there and when entrepreneurs yet a little bit you know when when their enthusiasm fades or they're frustrated or there. And I don't mean just like the the regular day to day frustrations I mean the point where you're saying you know what I am done. Something, usually when I talk entrepreneurs get into that situation is that they've gotten away from the joy of what they do. They've gotten away from the purpose of the why behind their business why they're doing this in the first place and a lot of times that's what happens is you go through the small business journey and The day to day small business life beats it out of you in the job of the entrepreneur to triumph over I feel like it's gotta be hard out there I mean. So many things every day like I was just saying before we started your energy is always lake like. Level any time of the day you speak and that you're like working all the time in that it just seems like you never get exhausted. So is that true or are there moments here? Kind of exhausted? It's mostly true but there are some moments but I'll tell you. What it is that entrepreneurs can do by sharing what drives me, what fires, Leon Hawaii I have that you know why have that energy in its that I understand the plight of the entrepreneur I understand the challenge I've been there we at key Scott Nine. We experienced it firsthand. We know what it's like when you have a a business that you're trying to get going and you're dealing with all of the challenges of the business whether it's product cleans you're working on or customer service issues, employee issues, payroll challenges, financial strains. Competitor issues you name it. There's so many. There's so many things that come at you every day as entrepreneur that it can be really challenging to get through that and succeed. But then when you introduce all the personal side, all of the stress AH, financial pressure, the identity that you have wrapped up in the business, your friends and family relationships than that can be suffering because of the business business starts to consume everything. And I understand what? We call the dark side of entrepreneurship. Get it. I. Know Have Dark. It can be I. Know How can cost you your health it can cost your relationships can cost you. Your your your mind, your mental health, your emotional help you. It is incredible. The toll that it can take. We've been there. We've been in that situation where every was a complete fight for survival and friends and family are saying, go get a real job customers saying, Oh, you mess this up can't you guys ever get it right your employees are saying, are we going to make payroll on Friday your mortgage is thirty days late. These things that just just bear down on and as an entrepreneur. You yes. Sometimes you want to just all the covers over your head, not get out of bed and to say you not I can't do it but that's that's not that's not gonNA. Make things any better you're GONNA may have personal guarantees usually got live up to do other kinds of obligations in. So you have to fight your way out and. There is. And I know some people say oh, no will. Battled with yet in today's in battle I'm sorry it is. It's a total battle. And I understand it. So what drives me is We found a better way. We know there's a better way we see with. Thousands and thousands, tens of thousands, hundreds of thousands of users. Now, they're easy better way to run a small business. It's an entrepreneurial. It is a way that enables you to have great business and have a great life where you don't have to sacrifice. Everything in order to have a good business and unfortunately when Utah, we talked to business owners especially those that are stuck in. Small Business Rut. They have come to believe that the the the price that is required to have a successful business is amounts to something. They'd probably would've never signed up to in the first bus they may not admit that to you but in many cases, that's true and so when I see business owners that are that are in that place were even even when they're successful. But they are they're having to give up. They can still be grinding them right even when they're successful, you know lots coming in it like that may be the only thing that you don't even have time for that one thing in your life you know they're still too much to do. Yeah. You set right. Grinding and and a lot of times you know they'll get to where they've got five ten employees. Now, their friends and family are no longer worrying about them inside him to go get a job but. In the actually you know in this in this funny small business phenomenon, there's this overnight flip where they go from being afraid for you and you should go get a job now suddenly they're proud of you and say. I. Just every last week. So suddenly. All the best friends come out yet yeah. You get to that success though and you think, oh, these are gonNA someone's better. But now you're still ground down to pope. You still can't go on vacation without stressing about the business was still can make it to your kid's soccer game on time because you're trying to get something done who still feeling frustrated that you are canceling that you know appointment or date with a friend that you've been wanting to. The businesses just consuming, and so that is what drives I know. It doesn't have to be that way and I know that that entrepreneurs everyday are finding a better way to do it, and that's what we get to do here. Keith, that's what drives me. It's very personal for me because I've been there it's very personal for me because I my friends and family have been there. It's very personal for me because I see customer success stories who US sales and marketing automation to change the game, and that's what I'm on a mission to do up into Chink game that's awesome. So what I'm wondering is you know you said I think crystal asked you like are you do you always have this like amazing positive energy and you're just like going at it and you don't feel. Well win when you are feeling I want to I want to hone in on those moments when you're saying Okay, this is this is tough. You know maybe there's some doubt creeping in like what do you do to get your mindset back to where it needs to be because I imagine you know a lot of our. Audience. Owners that's something that they will struggle with. Absolutely. Yeah. So. There's actually two pieces to you said there do you. It's okay or to be tough, it's supposed to be Tom. Now we all enjoy the times when it's not a yeah and there are parts of the Entrepreneurial Journey Entrepreneur's journey that are just amazing and it's flowing heels. Awesome. But there's also tough times and by the way you know spoiler alert. If you're thinking, you're going to get a certain point and everything's Okay it's not there's just new challenges. That's the life of the entrepreneur and it's amazing and fun and incredible and sometimes really really hard. So it's okay that it's tough and it's OK that you get your mind you you call that out do what are you doing? It's tough. It's OK recognize what's top and sometimes that's just the way it is but there's there's it's worth it because the next part next leg of the journey where it smooth and fun and everything's flow is awesome and then you're GonNa go through tough. The life of on. that part's okay when you start to doubt yourself. That part's not. Okay. So. Let's talk about that because the south doubt is something, we can't allow to take over as the entrepreneur. You're the people around you whether you are solo preneurs or you've got a team of fifty people, the people around you are counting on you to have your mindset, right? You cannot afford to be sabotaging yourself in the company by by entertaining thoughts of I can't do this. I'm not good enough. Who am I kidding this customer that's Thomas screwed up right we're never going to get it right? Do you start going down that negative path? You're toast. Because the mind is so powerful that it will. It will lead your body to wear to what your. Company to what you're thinking that. A company is a corporation that is a bottom right with a minded the entrepreneur drives that it drives that that body drive that corporation. The mind of the entrepreneurs starts to slide and starts to go to a native place. You can bet on the fact that it's going to end in a bad place if that doesn't all him or herself out so you can't. It's okay to see the toughness. It's okay to recognize how hard it is and understand really tough season right now. But there that you must maintain undying belief that you will be successful. So I'm not GonNa lie the sounds pretty lonely to someone who's been a nervous to ever start my own business or side hustle I have to say it sounds very lonely what you're talking about even when you're talking about your own moments of struggle, you're thinking about however other many people you have that are counting on your leadership you're thinking of your family you're thinking of everyone. But. What point do you really hone in on thinking about yourself? Yeah it is long. You're you're dead on crystal it's lonely in and that's part of the reason I love this company because of the Community of the the keep family of entrepreneurs helping entrepreneurs. I'll say more about that in second but. Yeah it's it's really long and it's especially lonely. When? You are of the entrepreneurial mindset where you're not okay with just the Rut of small business life and getting stuck in status quo small business where when you actually you want, you want to be successful you want to have the freedom that you are looking for. When you start a business, the hind the it will do what you want the financial freedom to do what you want not be so tied down to the business to have the mindset and the space for you can actually think clearly not be so dominated by business. Yeah. We we when you want that in your striding for that. It's actually even more lonely because you realize of all the small businesses out there. There's only a small subset that actually have that mindset. Right of them have gotten into a place where they just accept the way bits. And by the way, that's part of my job is to wake up and say. You Start Your Business. Did you really start to settle for this? No, you need not be honest with yourself. You wanted something better you wanted more freedom. You've wanted to have more control of your time and so when you are when you're an entrepreneur of that minds It's even more lonely to find those who actually see it that way and connected. Not that that you're you're dead on, it can be very long. So what are you what you do? First of all you surround yourself with people who do get. Now. I'll give you some examples might parents they get me even though they're not what my mom did have an entrepreneurial of run of her interior design business for several years. So she can understand this to a certain extent a dad's a teacher so they don't understand the plight of the entrepreneur. But they do know me and they know might drive. You know what I'm trying to do and to be able to just go to my parents house and sit on their couch and just. Vent and get into stuff out and have them listen to me is incredibly liberating. Yeah and I do that on a regular basis. So families long. My wife is amazing. She I I always tell people she is my best most valuable coach in an adviser. She's very busy running the business of the mask household, and so I occasionally get little snippets of her brilliance but every time I can get it. It's when she opens her mouth. It's like Manna, from Heaven is she tells you know getting advice oh I she's really helpful to me. So family is super powerful. Of a you know some friends who will be by you whether they understand your business or not. That's. And then finding people who really get what you're trying to do finding a community of entrepreneurs what Hardawy love Keith Sweat love icon because it brings people together in this community, and then the last thing I'll say is I've always been a big fan of approach having a coach for an entrepreneur someone you can talk to someone you can just process. Your thoughts with and getting the toxic thoughts inside of your mind out of your mind because if you don't get rid of those toxic thoughts and they're just these these stocks turned into beliefs, those beliefs start to take on a life of their own and they turn into actions and habits, and you literally begin to manifest your thoughts out into. Your. Business. Well if those are positive thoughts, productive thoughts as my coach says useful thoughts, they're not useful. Hold on did well, because feels good sometimes to gripe about something it'd be upset about something or wish this to be different or so and so do this other thing. Okay. It might feel good to do that but you've got channel that you've got to work through that. You gotta turn it new inductive. Otherwise you start carrying yourself your business in really a really negative toxic way the doesn't lead to the outcomes that you want and the worst kind of toxic thought. Is the belief that this isn't going to. If you get that belief inside of you you don't work that out of you. Yeah I, think it's really easy to want to keep that inside of yourself right like I. Know I've caught myself in that sort of position of like something's bugging me and it's just it's going around in circles in my head and in my heart and it's just like and and it's churning me up and like I don't even I don't even stop to think I should just tell a just even tell my wife what's going on inside of me right? Right like that one little thing can can can get you out of that Rut of just Yeah getting it out of your mouth. Out Your. Wife's. Juicy I. Know Something's up. Say Hey what's going on nothing but A. Hard. Day At work right work. Yeah so that that's the thing and let's be real for a second. Of course, we have doubts I'm not saying have doubts. I'm saying you can't. We can't as an entrepreneur cannot afford to have those doubts tape root inside of our minds. So it's okay that they that they come onto the stage of our mind is passing thoughts. Heaven knows that we encounter one hundred negative data points each day in our in our entrepreneurial life would tell us. Because say. The rational person would not believe this is going to be successful played. So you might want to actually pay attention to these data points right that happens to every entrepreneur I'm not saying we don't have those thoughts. I'm saying what you do. Yeah. Make them actionable. Yet How do they take root or not in your mind? That's why a coach or a trusted advisers Silva. So. One of the things I wanted to talk about is okay we get it. Entrepreneurship is lonely. It's exactly what some of US scaredy cats like myself out there think it is. It's scary and lonely and rewarding, but scary and lonely now enter social distancing in quarantine and twenty twenty What do you think that is doing to the entrepreneurs we serve to entrepreneurs in general what, what are the like the impact of being alone even more or? Far from your community it's so it's a great question. You know it definitely does cause more long because one of the ways we deal with aloneness launch mercy as we get together. event. So you go to just go to lunch with people. You know you get together talk. So obviously to do that virtually in order to to get some of that release, some of that help we need but it's not the same as being in person. Let's let's be honest in other certain certain benefit the comes from being together. So here's what I would say about it though to me, it's been fascinating to watch. covid really clarify the difference between. The typical small business owner and the entrepreneur. Definitely the typical small business owner. Is generally lives in a very concerned state of the. And is is very, very cautious in very concerned about the president. and. Is Can easily be swayed by circumstances around. Whereas the entrepreneur is is very focused on the future and his very optimistic and is very driven and action oriented to not get stuck into a Rut. It's actually drives to a better place. And is willing to take some risks and willing to be uncomfortable? Small. Typical small business owners want the comfortable entrepreneurs are okay with some. times where they're not uncomfortable so they can drive to a better state. and. What I saw with the with the pandemic was. It really. It really shine a light on people who were willing to adapt. And go to that place discomfort and work on it and daft because everybody experienced this. Products. And Services didn't sell the way they normally did opportunities were shutdown of. Major financial concerns not to mention all of the health and safety concern. So when you when you get into that situation You really you really have an. Incubator for the entrepreneurial mindset to take. Definition and when you when you create that those kinds of circumstances of pop up and I know some ways this, we've never seen this before, but there's always big challenges and the challenged galvanizes the entrepreneur and so what I've seen is this. I've seen entrepreneurs who reworked their products and services who came up with really compelling offers to give their customers will reason to do something who went to back to existing customers found new ways to serve those customers. who found a new offerings virtually that they've always thought maybe were possible or wanted. Never. Thought about it just came up with it. What I saw was entrepreneurs adapt while small businesses are typical small businesses recoiled and and if you for anybody listening to this, of course, the tendency for us is to require I felt it. We all felt it. We all felt like Oh crap. Let's retrench Schlitz and and and there's a certain amount of protection that's needed. When you went to things get tough. We have to be really careful not to shut off the creativity and the drive and the the ambition of the Entrepreneur, the entrepreneur inside of us wants to come out and create, and if we shut that entrepreneur down too much and say, no, it's not safe to play. Then we're GONNA, find ourselves in Iraq, and in a in a trench that no, you can call cove it. So I I I've I've been fascinated to see how people have responded and how how the entrepreneur has turned to. Market more effectively sell more effectively innovate, create new new offerings and use technology to be more effective mawkish. So I've been actually really lucky this year to work on projects that I never knew we're coming before cove ed but. You know it's like I've worked on the keep going grants both of them that we did. Got To, read all those stories from entrepreneurs that are adapting struggling. Yes. But adapting and moving forward and being actionable I've got to work on the icon. Recently, the icon contest awards from our customer base. SINC-. All the great things they're doing, which I'm shocked that many of them were saying, this is their best year ever I mean that's a true. ICON it's like crazy to me, and then more recently, we're doing a Docu series big grit and we've got some really cool stuff coming out. So what do you think is that that really makes up the difference between that typical small business and the Gritty entrepreneur that's like seems to be thriving almost this year. What do you think are the core differences? It really is among set. And we talked so much about the entrepreneur mindset and I know a lot of people. Might hear this and just go. You know. Let's Manby candy sought stuff. It's not no this is this is actually the hard stuff. This is the hard edge. Of Small Business says it is a mindset in it's fundamentally this. That whether we win or lose succeed or fail. It's not about the out external circumstances. It's about what's inside insider person inside of the company. That's what it's about. And what happens when when? Big, issues happen out in the world. Ninety, nine percent of human beings. See those big issues and say, Oh yeah it's going to be tough because of this and this and this while we could certainly understand but the entrepreneurial mindset sees opportunity. The entrepreneurial mindset says, Hey, to heck with the challenges, I'm going to figure out a way I'm gonNA. Make it happen. And so it doesn't surprise me one bit that we have a bunch of customers who were saying this is our best year. Of course, it is because an stop and think about why Because your competitors all recoiled. And you an entrepreneur said, no. We're going to find a different way. We're going to create a new offer we're going to create something different. We're going to be more we're going to build relationships we're going to get closer to our customers. We're GONNA shut out all of the suffocating noise. Shouted out. Focus and Dr Two are those to serve our customers because they need us. Down need you everybody everybody in a pandemic is sitting around feeling well, we know Whoa is me. WHOA. Is the world was my family then throw social injustice rogue political turmoil I mean it. You could. Let's face it. We could sit and watch the news and just barry ourselves here as it's. You know it's such a sad state of course. Well, that's not GonNa do your entrepreneur business. Any good. So. I pay attention I'm aware of what happens but I don't spend time on the new cycles and I don't spend time wasting away my energy. On. A narrative that somebody else wants to buy into. I got a business to run I got customers to serve I got employees to take care of him. I've got I've got goals to hit. I've got a dream and a vision and mission or on, and there's actually a cover of Kobe that's happening that enables entrepreneurs to get ahead. Wow I think. That's awesome. I think. Some of what you're saying can kind of apply. Well, it definitely applies to other times as well but can kind of apply to things that are happening inside of your businesses well, just a very small example of that is you know looking at windows customer. There's a customer that is upset a client that is frustrated with you. You know you're seeing those negative reviews or whatever like that stuff is so easy to hold onto and I think one of the things that we can do to kind of reenergized ourselves to go look at. Well, let's look at all of the customers clients that are giving us. Awesome feedback like let's take a moment to celebrate some of the cool stuff that we're doing to kind of rejuvenate ourselves, right? Yeah. You got you see. That's exactly right when I say You know when when crystal says, what's the difference between typical small business owner in the mirror I see it's the mindset and the mindset has to be cultivated and every opportunity whether it's. Every situation is an opportunity for the mind whether it's a pandemic that we're GONNA you know the mind creates meaning out of something. And then the body follows based on its buying into that meeting. So if pandemics genius of course revenues to be down, of course, sales aren't going to be good businesses can go backwards and that's the mindset that we embrace and yet that's going to happen. But if instead, we say there's actual opportunity here. We just need to get scrappy and figure out how to go get after that. Then there's a way for us to grow business during a recession. By the way, we've grown our business times during recessions and we'll do it again during this recession, we're we're growing there's going to be a recession after bend. That unfortunately is GonNa drag out for a while, and you can take it to the bank this company who broke through the through the recession because we know it's in the mindset it's ingrained. So then take the, but that's how you deal with the incident of a pandemic. Massive let's take the incident. Happens every day. employee complaints about something or a customer complaints or you find something on your website that's wrong in your frustrated or whatever. There's all kinds of things that caused you to go. Yeah. How do you deal with? Well, I will tell you in the early days of our business when a customer complaint I recoiled now. And then I get mad at the. Wrong you know the Understood this. Why don't they understand often what we tell ourselves right how do they not see that they're the problem? Exactly. which by coach would say is that useful they? The everyday way of saying how's that working for it then? We can. We can grab a hold of these things that happened. Meaning around. Prop up and make us. You'll better because we're right in, their, rob. But that doesn't help business a dozen, help the customer that doesn't help you improve so. I learned a long time ago that customer feedback. When All customer feedback is good. Hard customer feedback that you don't enjoy hearing naturally is actually something that's trying to make you better. It's you'll embrace. San. You if you If you look at the challenges that come at you as. Gift wrapped packages that are there to help your business get better to give you embrace excited about you open it up. You say, okay. How you meet is better if instead you shrug short shirt your shoulder, you kind of want to dodge it than that by the way that gift is GonNa keep showing up. Fix It. And then the other side would be back is the part you do love to hear off. That is like savvy for the wounds of the entrepreneur. You WanNa read that stuff. You want to get a hold of those stories you. WanNa, talk to those customers and when you're. Little. You know few little tips for you know that I've used over the years. If I'm in that rutten on field, really frustrated I read test success stories, I go talk to them about the successes I get. I remind myself of the good that we're doing to empower nurse and those are those things totally lift my spirit. Yeah for sure. So there's what's great about the those gifts that come as their from point of view that we could never possibly be from. You know they they are able to see things in our business and experience our business in a way that we. Could not possibly. So they have that point of view. But. That's also not to say that like single piece of feedback that comes is one hundred percent accurate or not just You know a larger rant because of a small frustration or you know. So how do you how do you kind of decouple that or how do you identify like? This you know this feedback is something that's accurate or something that is like that we need to fix or okay. This feedback is more about dealing with somebody who's frustrated news emotional yen. Well here here's the thing. Usually, those gifts are wrapped with lots of emotion. And and we we have to understand that the we might not like the way it's packaged up. We might not like that that emotional rapping where the customer the employees or by the way, our spouse or our child. I mean this is lovely to feedback. With the thing is inside is something amazing for us and we need no. We need to see that we need to see that to improve our business we need to see that to improve is an entrepreneur Ariza as been bothered by mother's name. So we need that in when we this is part of the reason why we have our value, we check ego because the ego doesn't want to look at what's inside ego wants to protect itself from what's inside and justify itself by calling out the ugly wrapping paper of the package, the emotion the you know the brand, the whatever it is from the customer. But that EGO is gonNA, hold us back from getting at what's inside of that package that we need to improve our business. So so we gotta check egos entrepreneurs, and this is this is one of the tricky things for entrepreneurs because sometimes we get especially when we start to have success, no, we we can easily start to let our ego drowned the humility that we need to improve accept feedback, but the beautiful thing is that. The reason that emotions coming is because they they want it to be better. They there actually on yourself. How look like? They wouldn't have said anything if they that's what I was just. I was GONNA say like I had obviously on social media. We see it all and I've had people tell me how can you deal with people so unhappy or this or that you know they're the worst Iowa, say no, I'm the worst. I'm the worst because I would do if I were them is I would never say anything and I would leave. You'll you'll never have my business again they're the best because at least they're bringing it to our attention and we can serve it. Like. So really if you look at it like that, it doesn't always feel good. It stresses me out when I see something because we want all of our customers. Happy. But I prefer that because if they don't say it and they leave, we can't fix it. We can't make it better. We can't fix up any you know. Any issues at all they're gone, and so I I look at it as I'm the worst I just leave I'm not giving you any time if I get that done I'm done. So I appreciate the feedback and yeah, sure I'd like to come with the bow instead of emotional distress but. Neither. We'll either really well said, apathy is the worst the worst attribute of accustomed right? You WanNA customer. That's. You know raving excited. or one of its raging and. A. Green it just pushes you to more excellence. Well. I. Know There's people out there listening right now that are thinking while sure some people could be having a better year this year and you know I can't because of Xyz and what I'll say is I've seen a magician magician who literally only did events go completely virtual and be able to do more events than he's ever done virtually and be making more money than he's ever made I've seen like photo booths go completely virtual. How do you do for who? Restaurants. That have gone to meal free. You name it. Yeah. Adaptation entrepreneur adapt. Typical small business owners make excuses I hate to say it so bluntly, but that's the truth and by the way at. They're making knows excuses attached. I'm not calling on Adam saying the honest with ourselves myself included say don't fall into the excuse trap adapt. Yeah. So what would be your challenge clay to anyone? WHO's maybe their mindsets low right now they're struggling what would be the challenge if they're thinking right now, I can't do it because Xyz what would you say? First of all. I have great embassy because I know that there's There's reality to what you're dealing where. I'm not trying to say. Oh. Just suck it up. Good embarrassed now I know there's So just validate and acknowledge the plight of the entrepreneur and business on it is stuck in that place and really fearful so I acknowledge their. And my challenge to you is to work on your mind change it. It's it's actually there's a there's a very simple process where you can. You can call out your beliefs that's holding you back. It might be I, can't I can't get my goals because of covid. or whatever but call out that belief look at get it out on paper right APP look at that and say, is that true? Yes your mind's going to screen you own. Okay is it really true is there is there any way that it could be a little bit different and you start to loosen up a very rigid thought that is steering you in a path that you don't want to go down. And as you start to work on that thought, I would remind you that your mind is in meaning making machine. It makes meaning out of a situation and you get to tell you get to set your mind to determine what meeting will it make and you have to slow it down. But you can actually make a different meaning. You can start to go look at people who are doing really well, right now you can go look instances where somebody that you really respect his figured out a way to do something that you could learn. There's all kinds of ways to loosen it up, but when your mind gets into a rigid place. You're on autopilot you're going to go down a path that you can't stop. So my challenges. Get in touch with the entrepreneurs mind set your entrepreneurial mind right. Get back to that place of creation where you WanNa create something you WanNa, serve get you back that Lisa, serving your customers, finding what they need giving to them when you get outside of yourself. And you go serve your customers you're going to find the way, and that's why our tagline we see all the time is keep going. Keep serving. He grown is if you don't stop you keep going you're your start to get persistence is the key and if you have a servant heart, a servant mindset, you go to serve your customers. It will pull you out of the the self absorbed place that we also easily fall into and it will get you to a place where you can actually be. Of value to your customers and the and if you're as you do that, you set your entrepreneurial mind bright. You start to see the opportunities and then you keep growing. So keep going keep certain he growing work on the entrepreneurial mindset that we teach step all the time. It's real. It's not hocus pocus. Mumbo jumbo stop is the absolute truth but what's Between your ears is going to hurt determine your success the business on what you said about creating something. That really speaks to me because a lot of what I do is draining stuff right and go like. I know. That you know when I'm looking at the struggle of how is this going to get made? How is this going to work like I have to remind myself of the feeling on the other side of that you know when we turn it around, we make something. We, get it out there Then like my day my week my month is made you know. And sometimes, it's just reminding that it's it's there. It's out of retried now. But if I walked awards it, it'll be within reach you know eventually yeah right Wilson. What I'd like to say to is I'm taking up the torture and I wanna say that we're going to be here for anyone that wants to get your mindset right we have automation hours happening every week You don't have to be a customer to get in on those and they're hopefully there to help you kind of pivot and figure out how to adapt and be around other people doing the same thing. So take advantage of that will put linked to that in our description and will also link you to the big grit. which is a Docu series that we just recently are doing. We're rolling the first one out very soon here. So I think that is a really great to see how other people are adapting and being really this year and they've had external challenges for years far beyond Cova you know that entrepreneurs just know they have to get through. So I'm really excited to be able to work somewhere that care so much about entrepreneurs and we really want you to succeed. So we're here if you need anything we want you to keep going for sure. Crystal I think the guy to talk about the about grit because that's really in a word that's what that's what defines entrepreneurs just have grit and I love the I love the Docu series we put together it. So awesome to see our customers stories and they they personify what we jets described him and you see the real experiences that they had, and that's what that's. What's so fun about this. Keep family this community of entrepreneurs helping entrepreneurs. It's why we created icon years ago to re people together it becomes this. Amazing. Mecca for entrepreneurs to come together and work on their on their sales market automation, get the get the system right for growth and the mindset right for growth a lot of inspiration. I'm so excited got icon coming out and and it's probably good recipes. Point out that we had a dark period for a couple of years in this business and you know we were we were just coming out of that dark period when I took the helm in January and then we got the gift of Covid a couple months. But we we charge through all out in growing the business and were serving on Mars and helping them to automate their sales and marketing do in a systematic way so they can have a little. A little peace and freedom, and of course, we sprinkle in a bunch the mindset staffers welts on this Earth Does Oscar I normally. Normally. Don't you pitched too much stuff hard pitched up here on the podcast and in one second I want you to pitch why you think people should come to icon because I'm we're doing much for it. I'm seeing a lot of really cool stuff getting ready for icon but before that I, just want to point people crystal mentioned that that big grip page you can go check that out at keep dot com slash big Dash Grit. So K. E. A. P. dot com slash big Dash Grit. So late why should somebody come DOT COM If you're serious about growing your business and you want to be in a community of people that are like minded and are serious about growing their business. If you want to understand sales of marketing automation and how it can change Your Business and you want some inspiration and motivation of icon is an event like of it is it is so remarkable to see what happens when you bring people together from their stories. How they use our software to change the game, how they are overcoming the challenges, how they bring Grit, and optimism to their work every day I I just love our customers on never forget the survey. We did a few years ago where we surveyed a bunch of typical small business owners and we surveyed a bunch of of of our customers and there were there were several remarkable differences, but one of them was. When we asked both both groups, what was their outlook for next year? in terms of growth in terms of revenue, our customers overwhelmingly optimistic and positive about growing and the small business. Typical Small Business Group was quite pessimistic and had some some outlook for growth. It was a huge difference. I think that's partly because the mindset I think that's partly because of the tools that we give our customers to empower them to grow the business. But if you want to be in a in a community of growth minded entrepreneurs, serious entrepreneurs icon is is the place. It's going to be virtual this year, which will be a new experience for all of us. But after a couple of year hiatus with no I account, we brought it back this year it'll be purchase year will be in person as soon as we possibly can apply next year and we're excited to bring our customer together and hear their stories and I know if you WanNa be inspired you wanna see people doing stuff and and Give you ideas and creativity and suggestions you. It's amazing. Yeah. We've had to do some pivoting and adaptation with icon with covert as well. Right. So we've put a lot of work into making sure it's GonNa be great virtual experience. So everybody there it's it's I've been to several I guess I think three in the past when we were doing them in person and it is really awesome. So yes, I would love to see all of you there I can't wait I'm really excited for the or the contest like presentations. The videos were already so good and I'm like, what are they going to present on stage like I just can't even wait? So I'm really excited it's going to be my first icon and I feel really excited and lucky to be able to witness this so. You know this isn't going to be as Tall I. mean this this. Spent together is incredible feel like you're at an event with the software that we have. The stories of our customers will be inspiring and amazing. Yeah. Clip from what I hear. There's going to be like you'll have three huge screens and you'll see almost every attendee like. You're doing your key male I like candidate I love it, and the product updates were announcing. We've had some really exciting stuff with the product. It's just it's just an incredible event it's going to be so. Awesome I know I know. I know I've always come away like energized and you know having that that mindset fueling ready to take on the world. So yeah looking forward to it. Awesome well do you see this is a great conversation here with our fearless CEO Clayton do you have any final words of encouragement for any entrepreneurs out there listening? Yeah you know what I would say is. There's an entrepreneur inside of every typical business owner. and. We started our businesses with for a reason we have this desire to have freedom. And unfortunately, the regular small-business life can eat it out of some kind of lose our way of what we're trying to do. So my my messages to wake up that entrepreneur inside of. if there if there's anything I've said that maybe annoyed you a little bit that I said it. Look at it. Saying it out of tremendous care for business comes. I want you to be successful and I know that sometimes our mind starts to play games on US and paints us into a corner as a business owner that is not impact empowering. It's not liberating. Dozen enabled us to do WANNA do. So, I would just encourage you to wake up that entrepreneurial spirit work through the thoughts in your mind that are holding you back. There aren't useful aren't working for you don't embrace him even though it might feel good and justifiable. But find out what that entrepreneur inside of you is really really clamoring for and gifts and space to that entrepreneur. Because when we call, we call out the entrepreneur inside of his that entrepreneur wants to create that entrepreneur wants to grow wants to serve at entrepreneur wants to give and have an impact, and there's nothing more exciting for me than to see. Entrepreneur. Who's successful having an impact making a difference for in their personal lives families in their communities for their customs that's what we want when we talk about our purposes to help small businesses succeed. It's we got a call out that entrepreneur and then empower that entrepreneur when sales of marketing automation because it's true game changer. So that's the thought I want to leave with you. Crank up the. Entrepreneur. Circumstances outside of your dictate your outcomes. DC, we better go and stop hitting the snooze button of our entrepreneurial spirit every I talked to. My scaredy cat weighs. anyways, thank you so much for being on the show with us today. We definitely helped everyone get excited, and motivated and inspired. Because definitely inspired me. So I, think we can call that a wrap for small Biz buzz. Boston. Thanks for listening to small Biz buzz, please take a second subscribe to the show and leave a five star rating. It helps keep the show going, and if you need a hand with growing your small business head over to keep dot com that's K. E. AP DOT COM and get started more business less work that's keep.

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#568 Predict the Future with these Megatrends from Rohit Bhargava

The Small Business Radio Show

52:55 min | 11 months ago

#568 Predict the Future with these Megatrends from Rohit Bhargava

"Get ready for all the craziness of small business. It's exactly that craziness that makes it exciting and totally Leone. Believable Small Business Radio is now on the air with your host. Larry Mold Swell. Thanks for joining this week's radio show remember. This is your final word in small all business for those keeping track. This is now showed number five hundred and sixty eight. This episode provided by next diva the all in one communications platform at four for your small business. It's all sponsored by Lincoln. The place generate leads drive traffic and build your brand awareness for a free one dollars credit to launch your campaign go could've www dot lincoln dot com slash SB are. It's supported by e-filed forbids the easiest way to electrically process print. Mail and file your ten ninety nine James and W. twos Your Business. WWW DOT e foul forbids dot com also sponsored by visa. All you need to run your business in one software you're try it for free at. Www Dot V. C. dot com that's V. C. I. T. A. and use code buried ten for exclusive discount role supported by blue summit supplies. Get Your W. Twos in ten ninety nine tax forms that are due January thirty first at www dot blew summit supplies dot com. Slash SB are use code S.. Pr Tenant Checkout to save ten percents off your order well. This is the time of year that I make my predictions for small a business having a good run for about five years in a row. I've been way off these last few years. My next guest. The person that's always knows what the next trend is reheat. bhargava is the founder of the Non Obvious Company and as an entertaining original and non boring keynoter on Innovation Trust. He previously spend and fifteen years in leadership roles at two renowned AD agencies. Lebron Ogilvy Rohe's Wall Street Journal bestselling author of six books and book by deliver rickie notes in thirty two countries around the world. He's a popular adjunct professor of storytelling at Georgetown University. His new book out this year is called. Non Obvious Mega trends real heat. Welcome back to the show thank you. It's always awesome to talk to you. It's been three and a half years. I looked it up. I know I can't believe leave it. I miss a lot of trends so every year you publish a book with the last nine years you published book on non obvious trends but this year you say this is not MBA mega trends and visited last one. Why are you stopping after it selling so much? Well I think one reason is because I wanted to WHO Head out on top style like one of the big reasons so It was it was kind of time. You know it's been a decade. I've been working on this project for After ten years and every year I do neutra and predictions and it felt like twenty twenty was kind of a significant moment in all of our lives right. If we're doing things differently we're thinking about the world differently. Were kind of projecting forward. It was sort of a perfect time for me to think about how to write this a little bit differently. I'd say twenty twenty and last thing I turned around it was like the year. Two thousand is just crazy the on line that said Twenty twenty was twenty years ago but nineteen eighty was twenty years ago. Exactly exactly so I want to call it a couple of your mega trends. The one you talk about his `gendering you say that traditional gender divisions are replaced with more fluid understanding of gender identity forcing a reevaluation. How we see one another I think for those who are of my generation which is really you know the boomers? We have a hard time with this thing called engendering. Why isn't important in business? Gender used to be this pretty simple Sort of answer to a question right. It was either this or that. It was the second question or the question we asked on a form And and it straightforward and now it's become kind of a statement for a lot of people This is how I wanted to be seen in the world and so you know we we get hung up a lot on this idea of gender and I don't understand understand it and it seems kinda strange and thinking about it but if if we put it in terms of identity as in we all just want to be understood and addressed in the way that we see ourselves you know that makes sense wants to people like I get that you know and so I think for small business owners and for any of us one of the things that we need to think about is are we unintentionally driving people away by just assuming that they fit into the boxers that we put them in so is it another F- for small businesses. We think of as a another way to define persona a buyer's persona and now gender becomes a flower our or a non gender and becomes a factor. Yeah I mean that is that is one piece of it you know. It's the customer personas but the other is just these kind of Unintentional things we might do drive someone away right. I mean. How important is it really for you to ask that sort of question for example In an interaction right. I mean depending on what you're selling you may not necessarily need to know that like if somebody's interested in what you have to sell and you have a great product or you have a great service and you're trying to get in front of somebody buddy like don't lose their attention because you're unintentionally offending them. I thought it was really interesting when I think this with your lift or Uber where you go on and you can set your preferred pronouns so again that is more personalized service and the driver doesn't insult someone unintentionally. Yeah this basic sailed right. I mean anybody who's he's gone through. Sales trading is like oh address customer by name like asking their name and and use their name because everyone loves hearing their name and I think this is a reflection of that too like people want to be addressed with correct Pronoun and yeah. I've been getting emails from people who in their email signature says my preferred pronoun is and they tell you right and I know a lot of a lot of people say yeah well I just don't get it. I'm thinking to myself. It's not for you to get. It's the way they want to be identified and And I think that that that is a great is a great point right. I mean I I think we do kind of get hung up on this. I don't get it I don't understand it You don't have to necessarily understand if someone says my name is so and so you. You don't always know how to pronounce it right. So you ask you do your best and you move on right absolutely well. megatrend number three talk about instant knowledge as as we consume bite-size is knowledge on demand we benefit Hillary more quickly but risk for getting the value of mastery and wisdom. This scenario that I'm really concerned about that. People want instant knowledge but no one's is willing to go deep. has that really affect us. I think there's a couple of ways I mean it's A. It's a great example of a mega trend that it isn't inherently positive or negative. I mean look if I can go onto youtube and I can learn how to fix a leak in my toilet myself like that's awesome. I mean that's great. That's good for everybody What's bad is if all we have is that type type of knowledge and no one ever believes that? It's worth spending that extra time to become a master to become an expert. So how does it affect us in business as we're trying to attract customs that's one of the biggest things one of the biggest tenants of content marketing. You know which I know you talk about. Is We want to educate our customers. Because we're the ones providing the Education Gatien. We're building trust and building credibility and I think this fits perfectly into that because when people want instant knowledge like who do they get it from right. And if you've got for example a financial advisory refer and you're trying to educate your client what they should do with retirement and they're going online to watching videos from someone else. Educating them you know what are they gonNA think right. They're gonNA start thinking well. Why isn't the financial advisor? Educating me why do I feel dumb when I walk into that meeting with my adviser and I don't feel dumb after these videos. Maybe I should make a change. Do you think there's still a place to help people with mastering wisdom because there are some people in Emily that always want to go deeper. Of course yeah I mean I think that that the nice thing about instant knowledge. It's it can be a gateway to mastery and wisdom. Look I can go online and I can watch An acting class with Henry Winkler you know or I can learn how to play the Banjo. Which Steve Martin and those was a great man I'm GonNa but am? I going to be a professional banjo player. Maybe not but that's okay because I can start with that and if I do find something that I love something that I'm passionate about then I'll spend the time because because the thing with mastery and wisdom is for a lot of people we become masters and experts in the things we love it and that's not going to change because that's a human desire in centers in me. Because when I I used to own one thousand nine hundred ninety three Ford Falcon. It didn't have any seat belts in it because they weren't required at the Time Warner and drive it. I need to have seat belt so I go online. I'm thinking how am I going to solve these seatbelts. I wonder if anybody's nobody's ever done it. And of course there was probably six places where you could watch videos of install belt nine hundred sixty three or four falcon. It's like who would've known Yup because the thing about Expertise is and when we learn about things from people like that. They've become an expert because they're passionate about it and one of the things they WANNA do. They WANNA share that expertise Jason. That's really cool that we have instant access to that. I love your megatrend number four. You call revivalism overwhelmed by technology. Complexity people seek out a simpler experienced. I often established and remember more trustworthy. Time that's kind of like a complex statement. I think some people are looking for a place that is simpler but wasn't really more trustworthy the time or just only a couple of sources who were trusted. I think maybe a little of both And I think maybe we remember the past a little more romantically than and we should. But I think that revival isn't was a really interesting one because what it meant to me. And the implication for any small business was sometimes this thing that we consider to be bad this word that we consider it to be bad which has downgraded actually might be good because a lot of times what we think about when we think about downgrade is that it's less optimal but a downgraded experience for example is something that maybe is more humid. I mean there was a great story that I wrote about a grocery brand in the UK the created. Are they slow. Checkout line and it was such an awesome idea was you would get checked out by a real person. So it wouldn't be automated. It wouldn't be a kiosk it would just be like an actual human and they launched it in partnership with a dementia sociation for people who actually really need to interact with a person because it's overwhelming to deal with the technology and so we all have the opportunity you to do that. Like what is our human version. What is like we put that label on our stuff they made in the USA? Like what if we put a label that that made with empathy like. How do we do that? So how how would you access this. If you're a small business owner where you don't want to seem like behind. The Times are not always improving but the same time you WanNa really meet the customer to where they want to be. We'll give them the option right. I mean it's all about options you say to the customer like we could do it in this way or we could do it. the old way What do you prefer which one do you like? What's better for you like giving them the option and that's an opportunity? I think for small businesses because for a lot of corporations they've got these big. It infrastructure project projects where they're removing that other option like they don't want you to have the other option right and so that's an opportunity for us because they say because I'm a small business owner to Because that gives us a chance to meet the customer in a way that maybe are bigger competition. Can't you know it's interesting because I think that there were years ago. Where one of the banks came out and said we'll know if you're going to actually make a deposit withdrawal at a teller? We're in charge of three bucks. That didn't last too long. Yeah you know they win even wants to further. I was actually booking looking hotel. The other day on hotels DOT COM and And they actually set on the site that if you book hotel via our mobile APP we won't charge as you but if you book it on our website we'll charge five now. They're even pushing off the website onto the mobile album. Extreme can we get here so megatrend number nine is called called protective tech. As we're lying predictive technology keep us and our world safe inconvenient. We contend the privacy tradeoffs required to make it work. How what we do want to be the protective but a lot of times people are willing to information? They don't care about their privacy. What does that stand you? Think in the future I think people are starting to get wiser to look so I mean not to get too technical but there's new legislation that just came out in California around privacy Starting January first that I think is going to start to change the way that we see it because what they're saying one of the things they're saying we as consumers are companies are required to give us access to all of our data like we should be able to do it and people don't like there's a button right now on facebook where you can an export every photo every message. Everything you've ever done on facebook. You can export all of it and take it back. A lot of people don't know that right and then imagine how much stuff there would be for some of us it'd be like Oh you know volumes and stuff right But the idea that now. We're giving up a lot of that privacy because we want the technology to proactively protect act US right the predictively protect us. It's good and bad. I mean the good is look. I can get a message at any time from credit card companies saying hey there was a charge one hundred bucks. Did you approve. Prove this like that. Then that's great because what it means is like I can tell if there's fraud happening The downside is actually went to see. ESO The consumer electronic show. Oh a couple of years ago and there was a vending machine that read your facial especially tracks you can actually the healthcare data and decides whether your health says you should have that candy candy bar or not you know. Maybe that's a little too far. How that product do I think it was? I mean that's the. Es It's all concept except some of it makes it to market some of it doesn't you know. Have you know it's futuristic. We're talking with BHARGAVA. He's got his new book out in Alaska. Series series. Called non obvious megatrend so over the last ten years. What was your biggest make on a trend where God you're right on? You're proud of yourself. You know I I really do you. Think some of the Some of the `gendering Trends were really spot on. I think some of the ones around attention We're spot on as well I I think the idea that you can Really get a sense of how. People's attention is shifting and you can get an idea what that means for capturing their attention. A lot of that has been a topic that I've written about with multiple trends. And and you know the one from the new Mega trends book is what I called attention. Wealth which which is the idea that like now in an information economy which we all know about everybody's talked about if we are in an information economy economy then your attention and my attention is a form of wealth and how we choose to spend it is going to be a big big has big implications for how we see companies succeed or not succeed. I totally agree with what was one of the biggest. Mrs You know early on In the trend reports. And I've been doing this for ten years. Learn some things along away but early on I think I I out clever myself a little bit and so what I would do is I would sometimes come up with a trend name that I thought was amazing and then I'd go in retroactively actively. Try and find of it. So there was one that I called pointless filmmaking which I thought was so clever because it was pointillism like the form of painting where you have all these dots that make make up a painting and people were doing these super short films like to second films. Three second film was buying videos with six seconds. And all this stuff on social media that was like this is the future of the media like there was even a Watch company that did like a three second film festival submit your video of three seconds And I thought that was going to be huge. Found all these examples and it looked great and then eventually people figured out that you know watching twenty three second videos back to back. It's kind of not fun. So what is the difference service between what now. What is the difference fad? And Trent the beast difference between the fat and a trend is that a fad typically relates to a product or a single angle concept or single company or single platform whereas the trend to me describes the behavior it describes a way of thinking describes how our mindsets are shifting so last question. I want to ask you where heat is what was. What's your objective with all these books about trends? What do you hope the reader actually gets out of it? The BBC uh-huh people get out of not only this but the whole platform is that we live in a world where it's more important than ever to be a non obvious thinker to think for yourself and really what I try and teach people is take it back like. Don't just believe the first thing you read. Don't be narrow minded like open your mind to things that you may not otherwise read like read stuff. You don't agree with like be that sort of person that we need in this world which is not that person that has tunnel vision right a person who can actually interact with someone who doesn't think the same way they do without assuming they must be an idiot like we need more people like that and I will tell you. That's a hard challenge in this world to read stuff. You don't agree with her. He thank you so much. Where can people get a copy of your new book about Mega Trends Mega Trends? Non Obvious Mega trends. It is in bookstores nationwide. Addison airport bookstores as well online. You can go to non obvious DOT COM And find out more about the book there so it should be pretty much anywhere books are sold. I appreciate it. Come back on the show. This is an made twenty in Chicago. We'll be right back off a lot of small business. toners are confused about where to advertise online and had actually get results. You've gotta be diligent because you can lose a lot of money fast. If you don't choose choose the right platform and the right audience. The question I always get is. Should I advertise on a search engine like Google or social media platform like Lincoln and facebook or twitter for small business owners. Lincoln is the place to Drive Brand Awareness Journal leads and build long-term purposeful relationships that result in boosting. I think their business this because effective search engine advertising should target audiences not keywords. Lincoln's network has more than five hundred seventy five members and their Advertising gives you the ability to effectively target the right message to the right people while they're working. It has the marketing tools to help you target your customers with precision vision down to their job title company name an industry in fact four to five customers Ron linked in our decision makers at their company. So you're building relationships with people that really matter. This will result in higher quality leads and more website. Traffic Soda Redeem a one hundred dollar free Lincoln Ad Credit and launch a first campaign campaign. Please use this website for listeners of small business radio show you gotTa Lincoln Dot Com Slash SB are. That's Lincoln Dot com slash. SB The free. One hundred dollar ad credit remember that terms and conditions apply. Let me know about your results. You've already upgraded your cell phone to a smart device which let's use the Internet to be more productive on the go but what about your desk phone. Next is a smart business phone system in the cloud with a simple setup through an internet connection. You can soon have access to your office. Communications wherever you are stay seamlessly connected with clients in stay more mobile than ever before with just one low monthly cost. Give Your Business More than just a basic desk phone visit. Tiba DOT COM or call. Eight hundred seven nine nine zero six hundred to learn more today next EVA. NECE simplifying Your Business Communications tune in regularly to my show. Then you know that I talked to many different businesses across the country different types of people different backgrounds all kinds of industries. But there's one thing that unites all of us. 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DOT com no credit card required no strings attached no-brainer. And when you're ready to buy use Promo Romo Code buried ten to get ten percent off stick around to get your small business on stuck more of small business radio with Berry moles else now on W. H.. Twenty Chicago's progressive. Talk Most Small Business Owners Start Ryan the financial operation side of the business using quick books. While this isn't a bad place to start. They make up for what quickbooks doesn't do start using other applications for other functions. This ends up being a total mess. Because they can't keep track of their money in their inventory and they don't have reports that really accurately tell them what is going on across the entire organization. Hear to help is Sheva. WHO's the head of Finance Operation Suite at Soho? He's passionate about building software. That solves business problems. Sheva welcome to the show. Thank thanks for having me on the show. Why does having inventory at such complexity to running a small business? I'm greeted me the running while but the challenge and now in the challenge of Ingram when we actually look at it from the inaugural angle there are one of holiday type. Then you have the challenge and then you have got into actually look at the Taylor later. just a lot more blood because Bush sold their goods to challenge. Maybe just all around any building online but no mortgage have their All blend in their online store which is our website and and they will also be willing to do market might be playing the Amazon and the be all and the problem of leaving your average avalon order from Amazon sputtering. The Nevada been the stock and has to vote on that particular. So these big Johnson and Johnson businesses rattles. Challenge the bill again when you put it on the radio all day today or so all those things really on the budget de Michael Jordan. Did you actually get into the really republics and again I would tell them because reading on the right folks can actually make a big. You know this is really a challenge because I actually run a business that had inventory. This was a while ago when software used to come on discs. But I would tell you now. It's really hard to keep in your inventory accurate across multiple channels because it has to be right Shiva because people want to know is the product in stock and when they're going to get it because we're so we used to getting in a day or two through Amazon right when I got there down complete with ability to lower the quantity that particular data. That'd because if they offer something completely out of talk and they're not willing to dime. There's no hilarious. Might never do nothing in this particular company Anthony Right. They're going to start with something often billed as an excellent or something to manage but very soon they'll find handled but that's not going to are all challenges because Manley dating all the information is going to be a challenge and things can be grown now. They're doing it manually. So then they moved to a software which actually can automate you build a deterrent. When you stop pollution it cannot be intimating knitting? You would all the channels choosing talk. That can be a global solution which actually interconnected the bus goes. Look all the shipment Roy dollars actually sinking all the talent and also audio experience because to do it. Well you need to as you were saying she but you have to connect the sales process to the purchase of the items to make sure that they're in stock makes you. You don't carry too many always through shipping because the customer now wants to know where their product is at every step of the game right so they recorded Fokker should help and all that big beer on the bill by the tracking things on shipments to the customer should be impacted has to add things that actually original the head. King Lake our daughter on the date. Whatever shipment they should be able to Roy Information learnable their internal acting the government? Do he told the daily. They're not should be able to play the ball to mechanic. Pat Shipment Ebbing Sheva one on the problems that I face when I manage my own inventory was I found that the Human Tori actually eight the cash for my business because while I wanted the proxy stock when the customer word it. I didn't really know what my fill rate should be. How many should order at? What point is weirder more stock? So I didn't know cashflow. What do you suggest talk to clearly understand the demand button? There would demand for example of the public good can actually be on liquidity. Should really understand the demand and they should also know what we're going to be the lead time when they are ordering from route and things like what is going to be my volume the damn bidding on going so understanding all actually manageable cattle and Based on the Bible too little who can also do some things. The right business to do document hindered talking directly by getty the Nagisa we can just auto things at the time and the major to customer base from the order so this actually managing optimal and make sure that The cash was not under too quickly and is always better. Another thing got generally big companies timing also we company within the politic audited down to the National Guard in Riyadh is only at the time of the related quiet doubt about one thing that they can think Kubota back ordering game. They're allowed to do a lot of Matt behind because actually can rolled up on. So you listen to do Ooh back ordering the actually even art they can do it by ordering and then based on the particular order. This can help a lot of planning running a word under the using again. Make a big thing. I think there really is a lot of planning. And you're going to have the data because it's great to bill back order if you don't have the inventory Taurean stock but you don't really know what your fill rates should be. You don't really know how long the customer really wait for the product or the practice out of stock if they'll even continuing with their order so you've got to understand the date in history right pain. They should Alibaba lose control over things that they should outlier. Because could've D- bidding on knob inkling. Gardening can really backfire so down. Complete uncontrolled only then again actually bo-bottle and complete with undone boulder. Do they vote on the deal. So Sheva some small business owners are afraid to drop ship to their customers because they don't want to share the customer information formation with their supplier. Should that be concerned. Billy debunk on a relationship that you have rental to yup relationship the lender directly to does not that great then business should be that they should be an additional customer information. I don't even like the most important thing of the the right. Exactly another thing. A small business owners do which is really a problem. mm-hmm is you know when you're a consumer you have your smartphone and there's different tasks you have to do so as they say. There's an APP for that. But what happens is small business owners actually start doing the same thing in their companies and they start adding different applications to do different processes in other words one for sales one for inventory one for shipping one for crm. How was this a problem? Sheva down the road when you're getting from your customer management system talked about her and then You'll love the information into the other so that all on this actually could be a big challenge for the play emotion. DOC which is very open and you can't be integrated with body integrated so there is no requirement to manually mold. hold up onto some other. Hotels can automatically balked one and A big themselves doing anything and actually all that we are living in a connected world and today if you actually look at most of the bear comes to open gays and other a bomb kind of thing to one another and to integrate over the ball so it was very important to choose the right system which actually are rated and a lot of eh and that's really in my mind because when the customer calls you they really see themselves as one customer and you want to know them all from how they order their order. Alway through Inventories through shipping. You don't have to look for them in different systems because then as you said it's just a duplication of data and you really can't get analysis across the entire organization exactly if you actually look at my hands all being the actually the bank so you can have multiple Trenton Systems. You can have your love Online now you can have your shipment. All the threatening in the model should actually a guy caught up on other and make sure that the information that is shown on other systems right and a lot of time so that customers who is looking at any of the other like build your own store old or auditing world so the customer's going to running water. You're not gonNA stop them at the level in England don't so they know to secure constantly. Yeah bit the UNINSTALL let le- inundated with auto be talking to Shimon Systems and other things so that. One Commissioner's Sean Dare could lead to the banning and the shipment of talking to Tom Boyd. All the information the information should be good back your markle that is able Dr Border and made you think so she can Zo help a small business owner in this way because they can use a single system at all. These different aren't parts right. Yeah the whole company and we do on the cloud. Actually what I mean by the with metal or any government can look up to you have to keep up applications applications for managing billing by Doubling Ron and in both on managing the inventory of accounting back billing all them and the best part is all systems are integrated saw. The government Nina emerged on their original board poor rating system so these are integrated over the predictable bitter but little it'll be able to credence. Yeah so what does it cost for a small business owner to get starting this really to have a complete solution to run. Their business will be completed. The Dog Barak Humble at the best along. Did they reduce them. They can actually go and then yokel okay bundles where we are integrated tools. The one who's petition marketing which include all the product will all on their in marketing. And then we have our financial operations. Were we actually the billing accounting inventory management problem. They confronted hundred dollars so we still usually we also product and bundle the also Allah one actually commission so all the blading bull delwan acquitted thirty dollars per employee woman. And and I can't emphasize enough that when when you have a small business especially at the beginning that you really do get the right cloud infrastructure in place. Because if you don't have the right tools you can't create the right process and soon you're gonNA outgrow whatever tool you have so she. I appreciate to be on the show. Where can people learn more about Soho for manage their inventory needs the hold on trump left complete information about the imagery all the information regarding the broad brightening available on the she thanks for joining us this Ama Twenty the Chicago be right back? There is an important step when it comes to tax season that every small business sonal dreads. It's organizing in sending those W. Twos your employees and ten ninety nine to all your independent contractors if you pay them over six hundred dollars others in the past year but now there's an easier way to file and deliver those ten ninety nine W. Twos by January thirty first twenty twenty introducing being file for Biz DOT COM and all inclusive print mail and e foul service for every small business owner. This tool allows you easily. Import data from Excel Excel quickbooks in zero it's faster to process than ordering paper. Forms the IRS and having to fill them out and mail them e file for Biz requires no software for to be installed. Let et Al Biz Dot com process print and mail ten ninety nine and W. twos before you try it free at. WWW the NFL forbid dot com. Are you stuck. Is this the year you finally grow Your Business and make more money during berries. Many years of running his own company he had to deal with with the challenges of a business. That just wasn't going anywhere. It was painful realization. His business flatlined and he had no idea how to read more life into it. It was especially difficult for eerie since his customers. Were not getting the service. He was so passionate about delivering second. He wasn't making any money. Finally his business with sucking the life out of him do any of these sound familiar. Your sales won't budge. Inspite of your best efforts you have few new leads for customers. Coming in and existing customers are fading away. You're burned out and completely exhausted. It's no longer fun and your family suffers as well if you're one of the millions of small business owners facing these problems every year berry has the answer. Check out very multi dot com slash stuck to subscribe to his six part video series. That's Berry Malt Mo L. T. Z.. Dot Com slash unstuck. Yes is here and blue. Summit supplies wants to make filing your ten ninety nine and W. twos quicker cheaper and easier than ever reduce the stress of tax season by stocking up on irs compliant tax form kids for ten ninety nine W. twos plus. Learn how you can save time money by filing your two thousand nineteen taxes online using a simple safe and secure electronic filing system learn more at blue summit supplies dot dot com slash SB are. That's blue summer. SUPPLIES DOT COM slash. SB are and use code. SB are ten at checkout to save ten percent on your order order for any paper tax forms envelopes. Stick around to get your small business unstuck more of small business radio with very moles now on W. C. H.. Chicago's Progressive Talk. First Impressions are so important. Small Business. These days since customers are making decisions in seconds and then impression could be the difference between the start of a loyal customer or absolutely nothing at all here to help with to form the best first impression that produce lasting thing loyalty is molly more who's of Ruby receptionists. Molly welcome to the show. Were here remote at the Global Conference embiid. SNB WELCOME CHICAGO. Thank you so we're happy to be here. So tell us about the origin story of Ruby receptionists will bid question. Great thank you so jill. Nelson is our founder and she started the business business over sixteen years ago when she was actually receptionist at one point in her career and she really felt like she could do a better job on behalf of small businesses in an answering phones and kind of managing that first impression and so she was really focused on a from a business perspective. Mission is around in this technology driven world. How do you really make meaningful connections and that's particularly important for small business customer so sixteen years in business we now have over ten thousand customers We have four locations. We also earlier. This year brought an online chat company so the same kind of thing of of answering phones and being that that first personal connection we can now be that connection online for prospects as well. I love the idea that Jill was a receptionist. I because you know people. Sometimes that's not when important job but for me it's the most important job or one of the most important jobs because first impressions when you walk in. The door is a customer how you're greeted is critical and and how you're greeted online by by calling someone or someones website. That's GonNa make or break the relationship right there absolutely. We all know that people buy from other people alright so If you don't if you send somebody until phone tree for example or using a bought That's not a personal experience and we really feel like small businesses. Business is extremely personal and we want to be that provide that level personalization that is really missing. Many instances swirl. I always think that large corporations every single day when they go in the office they should have to go through their phone tree again. Hung up a couple of times. They'll realize the frustration that some of us have to go through you know especially especially for public utilities or State and government organizations because let's face it they really don't care because you've got you've got to get to them. So what problem are you really trying Linux solve at Ruby receptionists for Small Business Owners. It's twofold and of course there's a lot of other things on top of it. The two main things number one we are helping mm small business. Customers grow so we're really focused on capturing leads for our customers and again we really do that from providing that great first impression and and the number twos just this concept of lasting loyalty so having that great customer experience each and every time your customers are calling or are online You know that brings lasting business that that again goes back to really growing your business because we as a small business. Small businesses typically are focused very much on word of mouth. Also word of mouth is very important and your whole brand as a small business. is is is directly tied to every experience in every touch point. So what do you find. Claimed that people really want when they first approach a company. Tell me why what do they want to be answered by a person does it need to be friendly. Doesn't need personal does need to address their needs. They just want someone to listen. Yes all of the things exactly exactly absolutely so you know. They want to get their answer. Their questions answered immediately. That's really what they want at the end of the day. So whether it's you know question about when you're open or question about when you could schedule a service for example You know questions about where you're located You know one of the things we do. Ah from Sixteen years answering over forty million phone calls. We have actually built. Our phone calls a lot of calls. We have actually built Are Homegrown our own platform And so very specifically we know how to answer a phone calls in a personalized way And so that DOC gives us a way you know that those years of experience allows us to really provide that great level service so when you say answer the phone in a very personalized way. Can you give us an example. Absolutely so It was finding so I went and did a job shadow. The other day with the receptions by the way it's literally the hardest job in the world they're taking upwards of two hundred plus phone calls a day and you know multiple different types of organizations so Again our platform allows us to see who's calling calling Typically we have a queue so we can answer you know ten or so questions for business we can get them to who they need to begotten to We have a weather APP. We've found that people always want to talk about the weather and so they can say we can see like like if someone's calling from Chicago which is a great example. It was beautiful yesterday. It's raining today so someone says can you believe this weather and that receptionist and say yeah. Eighty eighty degrees yesterday sixty degrees and raining today. I can't believe it so there so people are trying to find some common ground. They're trying to make some kind of connection at first on the phone. How is the best way to do that online? Either through we sell these chat bots on a pop up and and how does that work best there. Yeah it's just extremely greenlee similar Again it's just around being able to answer questions. Get them who they need to be gotten to and as our customers you know they love it because we're really able onto to help them both from TAT receptionist perspective to prioritize their day so meaning. I've got a I'm a lawyer and I've been wanting to talk to those specific customer Put that call through but otherwise. I'm really busy today and I don't want to talk to anybody else or only put my wife for for my husband through those kinds of things we can do from a very personal way. Do you find that people would rather a new prospect or customer and rather phone or they'd rather chat. What are you finding in your studies? It's both and it's also kind of age dependent as you might imagine so definitely the younger generation they don't WanNa talk to people in many cases cases they just again they've got a love. Mankind is just the people we don't like that's so true but yeah they just they just want their quick question. Questions answered Very quickly and get what they need. So how does online chat worked for small businesses. I find a lot of times I wait for a very very long time to get to somebody or it's not always available. What are those products do? How did they physically work So I mean it's very simple you just a little bit code on your website site And so you have people running in a day it really and then you know the hardest part is and it's not that hard but the hardest part is deciding kind of you know. How are you want things routed? What specific focus areas? Do you want You know you can put it on some webpages and not on other so when somebody comes on board word They have a free trial for two weeks. We kind of a calibration period to understand. How many chats is a specific customer going to be receiving And then whereas that traffic going wing on on what pages. And then we can customize so if you don't want on the careers page because you don't want US responding to a bunch of people asking about open jobs or something like that we can get to that level of customization or most PE- most companies. That do this chat. Is it a real person molly behind it or is it just about. That's answering these questions a lot of times. It's about and that's again back to kind of Jill started the company. She wanted this to be about a people driven services business And so again we feel like that's critically important because we can get to answering that person's questioned much more quickly because we're actually live human beings and this is not really size independent right because every company needs something like this. Everyone needs to be have someone that will greet them at the door. Whether the doors physical or it's on your website absolutely absolutely You know we focused on small businesses But there's a large range there obviously You know at some point and makes sense from both a chat or receptionist perspective that Could be monetarily better for you to hire an individual once you get to a certain size But this is kind of one of those like headaches that most small all business owners don't really want to think about or deal with But it's critically important. You know if you think about yourself at say you need a new roof freight So you're going to go online. You'll you'll do a research in your local area about refers you look for the five people with five stars and you will start either calling or going online connect and that first person that you connect with assuming they sound good on the phone. You're going with other. You know that that is that valuable. Miss Connection is really what we position position on. I love you say that because a lot of people call me to help them in their business and I always say an answer the phone I talked to him for a little bit. I say well you're interested in working with me because no one else the answer their phone I could actually made it goes well. Yeah that's right. You were the first connection that is so important. You don't want those mis. Connections right miss connections it means missed opportunities means Miss Business and not only. Are you losing the value of that specific sale. You're losing the value of the lifetime. Value of that customer for how many more times will provide service where people buy again or are they going to give you a referral word of mouth referral. How and so you know? A lot of our customers talk about value that Miss Connection is much more than that just one time. It's the lifetime And on top of it you're giving money to your competitors or just make sure your life harder and if you do have those misconceptions molly your cost of acquisition galop absolute right because here's someone who has raised their hand and said Hey I'm a prospect and you don't get the chance of converting them to a customer and you probably got a one hundred four one zero three chance of getting that business absolutely and if you think about the cost of the acquisition as you said you know you may be spending money on Paid search for your website. You may be doing some marketing campaign in pain for a phone call. You know people driving leads into Your Business and so you're losing all of that money too because you're not giving that great experience when they connect with you or don't now I went on your website to see how I would be greeted in one of the things I loved about that. Your mission statement. is we cultivate great relationships from first impressions to lasting thing loyalty. I thought that was such a great mission. Because that's something that we all can get behind. Absolutely I mean again back to this concept of businesses personal aw and small businesses even more personal doubt is really what we're trying to drive here and provide that great connection because no one really wants to buy your product or service these days. They want to have an authentic personal experience with you or your company. I mean I think this goes way back to when Burger King said I could have it my way back in the seventies and now a cure coffee offi you just make that one cup. Everyone can have their own different cups. So you really do want to have it just for you absolutely and it's funny Joel. Say Am talk talk about when she started the business so long ago that everyone told her while at some point in time the phone call is going to go away and that's just absolutely untrue and as we we can see there's all kinds of data that will show that it's exponentially growing you've got clicked to call on mobile mobile is has driven so much more from a phone call perspective that it's critically important as a small business that you take that into account for me. I don't think it's it's even a phone call. Does matter how they make that first. Contact Right that I contact. It can be social media that I contact could be emailed at first contact could be texting or online chat. It's that your ready for absolutely right. So you're here at the the beat. SNB Global Conference. I always say the love to say that we're global. Why don't you come to this event and and wiser important because honestly you can always continue to learn everybody? Here is focused on serving small business customer sharing best practices and really truly understanding. What drives a small business you know? Do we know when we talk about a lot is that small business owners are so passionate And really just learning how to tap into that passion and to really help small businesses grow. I mean it sounds cheesy but that is what we are all about at Ruby and Coming here and learning how others are better serving small. All businesses is great. And I'm sure we'll walk away with lots of ideas and it's not that easy to address the needs or get to the small business owners good so fragmented right absolutely so. Oh you really have to find the techniques that that work out well last question I wanted to ask Molly was why do you think so. Many small business owners say that the customer service your customer experience is so important to their business but they don't run their business that way wearing so many hats right. I mean that's I We started this and I said we do two things day like the third very close thing that we also do is free up time for the small business owner now whether that means they spend more time with their kids is in their family or allow them to actually focus on the work at hand You know we love the fact that we're enabling them in that way this is just allows them not to think about. I gotTA gotTa figure out when I can answer the phone and so yeah. It's it's just it's a it's a great Mission great opportunity to serve small business. I I think it's really important. I'm glad that you're here in Chicago. Where can people learn more about ruby receptionists? And and get help that they need best thing to do is go to. WWW DOT call ruby dot com As you dead you can experience or online chat for yourself there Also give our eight hundred number a call and you can experience our receptionist answering the call and you'll they'll provide you with a really great experience and you will know until somebody actually experiences it and talks who are friendly happy people. You just don't understand you know one of the things we like to say is Ruby. Never get sick never has a bad day. We're never going to make a customer unhappy because we were having a bad day. We don't have bad days at room so I'd recommend You check it out. One thing that I appreciate was Eunice misspell receptionist. It was just called Ruby. So that was that was good and Molly Working People find you on the web. I'm actually on the website on the call Ruby website Of course my Lincoln as well Molly Molly d'amour and so would lead to connect with anybody out there and To either share best practices. Talk about how we can help you or whatever it is well thanks for joining during this week's radio show. I want to thank our sponsors next Steve of the all in one communications platform for your small business. I also want to thank Lincoln. The place to generate leads drive traffic and build legit brand awareness for a free one hundred dollars credit to launch your campaign go to www dot lincoln dot com slash SB are. The show is also supported by e Foul L. forbids the easiest way to process print and mail your file your ten eighty nine W. twos your business go to. WWW DOT e file for Biz DOT COM Roy also sponsored answered by Visa. All you need to run your business in one software try IT FOR FREE AT. WWW DOT USC dot com and use buried ten for an exclusive discount. We're also supported by blue summit supplies. Get Your W. twos intended nine tax forms that your business must file by January thirty first go to. WWW DOC blue summit supplies slash SB are and use espy. Our tenant checkout to save ten percent on your order and I gotta thank. Our incredible staff are booking producer. Sarah Shafran Afrin our in studio producer. Lady be our marketing manager. Courtney Gilchrist if you're serious about be more successful this year you gotta give me a call. Seven seven three eight three seven eight to five zero or email me berry at multi dot com remember love. Everyone trust the few and pal your own canoe. Profitable and passionate week you can find on the web at very malts dot com or more episodes of small business radio and small Biz radio. Show DOT com.

Small Business Small Business Owners Times Chicago facebook Lincoln Sheva twenty twenty Molly one communications founder Wall Street Journal DOT COM Jill Mrs You Georgetown University Anthony Right USA
#559 How to Succeed at Being Different in a World thats More Comfortable Being the Same

The Small Business Radio Show

55:27 min | 1 year ago

#559 How to Succeed at Being Different in a World thats More Comfortable Being the Same

"The Internet has changed the way you bank the NC virtual wallet for Digital Banking. It's time for a change now. Through December thirty first earn up to three hundred dollars when you open and use a select new virtual wallet product simply establish a qualifying direct deposit and make ten qualifying purchases with a PNC visa debit card to learn more visit a branch or PNC dot com mm slash earn offer. PNC Bank make today. The day visas a registered trademark of Visa International Service Association and is used under license. PNC Bank National Association member FDIC get ready for all the craziness of small business. It's exactly that craziness that makes it exciting and totally unbelievable small business. Radio is now on the air with your host. Larry Molds. Well thanks for joining this week's radio show remember this. Is Your your final word in small business for those keeping track. This is now incredibly show number five hundred fifty nine. This episode is provided by next diva the all in one one communications platform for your small business. It's also sponsored by linked in the place to generate leads drive traffic and build your brand awareness for a free one hundred dollars credit. Read it to launch your campaign go to. WWW dot lincoln dot com slash SB are. It's also supported by e file for Biz the easiest way to process sprint. Mail and file your ten eighty nine and W. twos your business go to. WWW DOT e file for Biz Dot com well. What is our culture today? Telling US right now when you come in and switch to t mobile you get the amazing iphone eleven pro on us with iphone. Tennis trade-in aren't these mountains. Is Majestic Joe. Are you even looking. I'm posting these amazing picks. I took with my iphone eleven pro. It has three cameras low. Those picks are amazing. And you have service to t mobile. Their newest single goes farther than ever before Then you can look up whether these are bear tracks right where we could just run. I come to a T. mobile store today and get iphone eleven pro on us with iphone tennis trade-in and right. Now get four lines for just thirty bucks. A line with auto-pay switch today contact us if you cancel or credits may stop in full price dude. Plus taxes and fees be twenty four monthly credits for well qualified customers with qualifying service and Finance Agreement Zero Down With Trade and plus thirty twenty five x twenty four months. pre-credit price nine nine nine nine zero percents. APR while supplies last. `Bout the ultimate path success are. We actually going backward where there's now even more pressure to conform. If you want to succeed my next guest has answer this. This question Sunny Banal is award winning. CEO and CO founder of motto. On the top branding and digital agencies in the country. She's been featured Informs Entrepreneur The Wall Street Journal and writes the change makers and rule-breakers Column for INC magazine Sunny. Welcome to the show. Thank you so much for having me anytime. I read someone as Intro. They've been the Wall Street Journal. I want always WANNA know. Did you have a drawing of yourself made. I don't recall I don't remember. Maybe I do my ultimate goal. I mean some people just want. I'd like automatic pencil sharper. Is I want to drawing myself in the Wall Street Journal. That's the ultimate. I think not so good. So are we actually going going backwards. Today it seems to me with the culture war going on with President trump that he wants to make America great again. He really wants everyone to go back the way it was. And that's everyone being the same. Yeah I think that we're in a society where that kind of thinking is is very restrictive active and you know we wrote this book. rare-breed really to try to break the chains of conformity. I think we're in a society right now where a lot of people are walking around. I'm very fearful of being themselves for fear that they may get killed or you know punished in some way and I think it's it's really societally It's a disappointment. Because I think we're better than that and I think we're further along than that. Nobody wants to go back in time. You know to where you had segregation and you know that we hate our neighbor and because of the color of their skin. It's you know I we we we really. We feel that this book is very needed right. Now it's strange conversation with a person I know the other day I wouldn't say a friend and he he said that well if you don't like what's going on leave kind of like well that's not democracy. That's not a multicultural society right now. Absolutely I mean I think that that so you know. They're part of the problem. That type of thinking is part of the problem. So what's wrong. With what our culture currently tells us about. Hey here's the path to success. Well I think if you read every you know Traditional Success Book and I've certainly read many by this point probably hundreds of leadership books And you know at the heart of a thousand business leadership and success books as a common theme that success is conditional That you can have this sort of bright career or a powerful business or a fulfilling life but only if you follow the traditional path if you work your way up the invisible ladder you know if you sort of ground grind down your are your prickly points and I believe it's this idea of fitting in and it starts way way back in our early childhood. I mean one one of the very first mirrors that we ever look into the eyes of our parents and they have their own hopes and dreams and aspirations of who we should be in the path that we should be on and so what that sort of does over time as it Sins this sort of sinister message that you need to change who you are to succeed. And there's something about you that's flawed and so rare. Rare breed is really about Changing the way that not only we think is a society about the types of people that are different and what they actually bring to the table versus suppressing oppressing them so that we do fall in line in such a way that You know we miss out on some very very bright and bold and powerful people simply because of the way. Ah We think is still rooted in this idea of conformity and sort of you know condition conditioning And so the book is really about trying to reframe how we identify with people who are ordinary among the kind. I think it's interesting these days. You see a lot of things on television vision where many times you can't really readily identify. The people are playing a character. They're really more gender neutral. We're seeing more of that these days. You're not necessarily just male or female. There's a lot more fluidity so I think it opens up more role models to folks that perhaps don't fit into one category other absolutely. I mean we just recently We have a video series that we launched in addition to rare-breed as a book which is called the rare-breed video series where we sit down and season one and we talked to seven individuals that that we've identified as as a rare breed? We talk to them about one of the seven virtues and how they've used at to not not only open doors but when those types of you know things become vice and when is it hindered their success and somebody that we had on the show was a beauty influence or by the the name of Brightman Rock. It's got something like thirteen million fans believe. He's in his early twenties. Maybe nineteen twenty years old and we sat down with him when he was here for fashion in week. And you know he's from Hawaii he's You know Filipino. Like his background Is is just fascinating and who. Oh He's become in the world of beauty influencers is just truly extraordinary But here's somebody who identifies as gender neutral for the most part It doesn't really is wearing makeup as a male and has this sort of gender fluidity that you're talking about and I I just found it to be his competence it it impacted my own. I mean he's just truly an inspiration But he's he's he's he's A. He's a hot blooded individual you know he's he. He's very polarizing So you sort of a lot of people are on the fence about whether they love or they hate him but one thing's for certain you feel something I always said that I don't want people to feel neutral about me. I want you love. Love me or hate me if I'm just kind of like that to me then you don't make an impact but but we shouldn't have to realize sunny that what these people do. Who is really hard right? I believe I remember why children were growing up. You know I was saying well you know I I. I hope they're straight not that there's anything wrong with being gay. Just that it's it's so much harder to be different than everybody else and so I think a lot of times. The people that are are are like this they do it because there really is no choice. If they're we're going to be who they think they are in this world well. I think that that's sort of the the the challenge right. Is that or or the Opportunity Party is that we don't choose to be what we are. So you know I I I have many friends that are gay. I'm you know I'm gay and you don't just choose that path because it's a very painful one you know you are looked down upon. You were told that you should change who you are. I mean. There's kids being sent to counseling to try to You know not be gay. I mean it's it's insanity that we have such a hard time accepting that people are different and the different is actually can be okay you know. Of course there's a dark side to this when we go into the into into that in the book there's a there's a dark side to anything that vice or virtue or anything. That has a light in dark side. But you know for the most part when you are who you are and you lean into that and you own who you Dr. It's very remarkable. How you feel much more alive and much more on the path that you're supposed to be on? I think it's when you are sort of forced into being somebody else than other than true that that the true spirit of who you are the true makeup of you are. That's very difficult you know because it's it's a different kind of pain right. It's a it's a thing that you carry with you In order to move throughout your life and I feel I feel sad that we are still in a society that it's just forcing people back in fall into line and not allowing people to celebrate the two pitcher spectrum of who they actually are and I love. Would you say that difference is okay because I really had this whole goal of when I brought up my children that every two years since they were eight years old we took them to some part of the world and over all these years of last whatever. They're in their late twenties. Now all these years we went to every continent and I want to the show them sunny that people are different in different parts of the world. But that's okay I think too. Many Americans don't travel. Don't see different kinds of folks that become afraid. They don't know yeah. I think we are very you know. This is rooted deep deep deep within our psychology. I mean this is like you know this is back to select primitive. Talk where you know. We are taught that if we fall outside the heard we will be devoured. You know it means you are cast out you are are different. You know. I mean this happens way into like you know early in our childhood when maybe we are different and we have to sit at the lunch table by ourselves or you so our friends and mentors and our teachers even they sort of say like fall in line. Don't buck the status quo. Don't make such a Ruckus You know this is deeply ingrained rained into who we are. You know that you fall out of the herd and you're going to get devoured and I think that is deeply rooted and not only the way that we operate in the world but also the way that we run our companies. I mean this is part of why we wrote rare breed. I mean keep in mind our own company that we started in early twenties we dropped. We both dropped out of college. Two hundred and fifty dollars in our bank account much to the dismay of everyone around us. Everyone told us that we would fail. We were two broke too inexperienced to female to succeed in a world where sixty ish admin made the rules. So who are we these. Two young girls You know air quotes That that were going to a throw haymakers at the advertising industry. Who did we think we were? We didn't have any sort of You know back training. We didn't have any agency that we had ran or been studied studied under some great founder. Like we were just tearing up the rule book and just going off of our pure audacity that we felt that we could do it differently and and in such away that it became the model for our business and so spending the last decade now actually longer than that working now both inside organizations nations with leaders of all types Immersing ourselves in the cultures the employees The mindsets of the way that we run our businesses and the way that we leader companies. You Begin to see that. There's actually a whole lot of Prussian going on. We did a We did a this thing. Called a Fishbowl fishbowl which is kind of a new APP where a lot of people in different industries come together and you can conduct what they call a fish bowl where You basically answer questions for the whole day. And we did one on behalf rare-breed and the amount of questions where people felt or feel that they cannot be themselves in the workplace or else they we'll get fired or they won't get the job or they won't get the raise or you know they'll be punished for coming forth as gay or coming forth and having an opinion opinion. That's absurd slick. We say we want the rebel in our organization. But do we really right now. The answer is no I mean and more importantly certainly we work with companies every day. Who say that they WANNA be different and defiant and dangerous and yet you walk them to the legend? They'll never take the leap keep they always want to not be who they are they will always want to be somebody else. And that's a very blanket statement. I mean not every company where we work with is like that but I would say that a I mean a crazy amount of them that we deal with every day have this sort of mindset that that von that basically you being different means being vulnerable. We've always done it this way. This is the brand we've always had. We've always been successful this way and for us like that that is a terrible mindset to have because what that means is that you're not going to be relevant for very much longer. That's why there's so many sequels in Hollywood right because you just keep doing what you're doing and I think what you bring up. Sonny is really a special challenge for small business owner because they want a cohesive team at the same time they also I think intellectually think that if people are different and people have different kinds of perspective that will advance the company. How do you balance those two ideas in one to really get your company where you want? I want to go so have enough to censure as you say let people define dangerous and different but make sure people on the same page. Yeah I think I think just defiance is just not it's something that is welcomed in most workplaces as you said and you know we're just not wired to seek discomfort You know I think in in the book. We mentioned that there was a study. That said I think. Over like eighty percent of companies Make their employees check a good chunk of themselves at the door. And you know owning yourself is just not something that you get. It's something that you claim and you know for us like identity is sort of idea of perpetual Beta. It's it's like we're always sort of constantly throwing things out or rearranging. It's it's it's it's about figuring out what no longer serves us and also bringing in new ideas and I think in that I think that's very challenging for a lot of companies but I at least in my experience I have seen that when an organization is purpose driven when it values its people when it really allows people to have a voice to not feel like. They're in in an unsafe environment where they can even voice simple things such as I'm struggling with learning this thing or I'm struggling with Knowing knowing how to do this or you know I'm just I'm really feeling like overwhelmed. You know you fear that you can even say that because you will lose your job and we need the Job Upright So I think that for companies. It's it's not only questioning how we lead our teams and organizations but I also think it's for the employees like are. Are you in an organization that celebrates you are you in an organization that understands who you are you know. I had someone reach out to me the other day. WHO said that? She's Gay Okay and she is. She can't come out as gay because she said I. I'm worried that I'm going to you. Know my my teammates will cast me aside or I might not get the promotion. I'm like well. Then get a different company like there are organizations out there who have diversity and inclusion and women at the top and you know why are we we wire. We celebrating more of those types of organizations that really do cater to not only the the people that are within it but also to the greater cause of of what everyone's fighting for you know it has to be both it can't be one or the other you can't just leave all that at home like we are humans we are messy and and I think we forget that I love that we are messy. The Tel book is called rare breed. A guy to successfully defy dangerous indifferent. If you WanNa read sunny you can retread. WWW dot this is rare breed dot com sunny. Thanks so much writing the book and bring your messages show. Yeah thanks for having me this. 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Inspite of your best efforts you have few new leads for customers is coming in an existing customer fading away. You're burned out and completely exhausted. It's no longer fun and your family suffers as well if you're one of the millions millions of small business owners facing these problems every year berry has the answer. CHECK OUT BERRY MOULT DOT COM slash unstuck to subscribe to his six part video series breath. That's M L T Z DOT COM slash. Unstuck stick around to get your small business unstuck more small business radio with Berry Moles now on W. C. p. t. h. one eighty Chicago's progressive. Talk with so many small business owners trying trying to keep their overhead down EPA tendency to hire independent contractors freelancers instead of employees from a legal point of view who qualifies preach category. I know a lot of small business owners that got into a lot of trouble. If they're not clear about these definitions here to help is Jaime Lozada. Who is the? Hr Tax compliance solutions manager at comply right and since two thousand and seven. She has developed numerous. HR solutions from training tools and safety products frogs HR and tax reporting software. Jamie welcome to the show. Thank you had to be here. You know this continues to be a huge source of confusion and of course in the news. There's this whole thing with lift and Uber. Our employees are there freelancers. Where does a small business owners start especially if they'd prefer to match whatever their revenue is their expenses so they're kinda shying away from having fulltime employees We are definitely in a very popular economy. We now and It's it's so important. I can't even stress that enough for employers to understand the difference and you know the biggest thing is to really understand understand what defines an independent contractor and the main factor that does define an independent contractor is really the level of control An independent contractor. There is a worker. Who is responsible for delivering a certain result One that he or she decides what to do how to do it. you to achieve the results that the employers paying for Whatever project they're working on So basically the employer doesn't have that control over the independent kind of conduct are telling them when to work how to do their work and so on and so forth but they do have control on Creating an agreement and setting the time frame for which that projects does need to be finished. So it's Kinda interesting you're talking about the level of control. Some small businesses say well even my employees. I don't have any. We love control about what they do. What specifically talking about we are we discussing where they work whose computer they use? What are particular tests that the government number uses well It's definitely it's definitely about. You know obviously there are things that if somebody is working in your offense offense using a company now using equipment within the company That's definite that's going to be most likely considered an employee and independent independent contractor. Would be somebody that has multiple clients that they're working with doesn't work primarily in your office on a day to day basis I'm and also doesn't How can I say this doesn't doesn't use your equipment On a day to day basis Ralph I mentioned this already but doesn't use a company email that you have Another difference that Independent Contractors Is really are we looking at what. They're doing what paper they were. What type of work are they doing for Your Business If the work that the individual and conducting is essential to the the business meaning that work needs to be done on a daily basis or in order for the company that operates then that would be considered an employee typically not a contractor contractor so it would be a pizza restaurant if you have somebody. That's making the pizzas in the back. The you know. Obviously the pizza maker is essential essential to running the business on a day-to-day basis. So if you're higher trying to hire a contractor to be your pizza maker that's going to be a big red flag but if I had the pizza maker make the pizzas at their own place. Bring them in for me to sell them in my pizza shop. That would be okay. You know technically it doesn't work. That typically doesn't and work that way but I would actually recommend Business if they were going to go that route to contact an attorney to that they're still following all the bull legal legal rules and regulations that they need to be doing Jimmy. I think one of the confusions comes in where people think that if you're not full-time you're not an employee and that's totally wrong That is true. Correct if you're not I mean you can have somebody that that doesn't You know you're not putting hours and If you're not putting our necessarily even on a contractor because they might only work five hours on me but that's all it takes to finish the project that you have them hired for Obviously as as employees you have part time employees you have seasonal employees. You have ten employees. There are a range of different types of employees that ads are That are a part of a business so it's not necessarily that you have to work. fulltime can be considered a An employee of company because my wife Sarah has been doing teaching Yoga for a lot of years and whenever she goes and she teaches at a yoga studio where she teaching at their place for their clients. She's always considering employees even if she only teaches a couple of hours a week using their equipment most stuff and yes but You know what I would say is that he's she conducting an essential An essential piece to the business. If it's a Yoga Studio having an instructor is essential to business so she would be. I would say that she would be considered an employee again. I'm not illegal attorney so I don't WanNa say most definitely yes and that situation But that's where I'd recommend to contact an attorney jumped to the shore. So Jimmy Lemon just review some of the key tests that you talked about because I think it's important for small business. toners understand it because most of them think. Hey if someone wants me part time than their contract. I work fulltime their employees. And that's not the case so it depends on where they do the work if they do the work at your location and they're essential to your business then more likely their employees if they're using your tools your manual your method. They're more likely to be an employee employees if you're their only source of income. Perhaps they're more likely to be an employer. Is that a fair assessment. Definitely I would say that the parents and if you're checking being off those boxes You're more than likely looking at Working with an work that you're working with somebody. That's an employee of your company versus an independent contractor contractor but We can't always be sure it can be. It can be different situations. You may have some contractors where they only work with one client another time. I say they don't have any clients at the moment that they're working with you but some seasonality so it's a really. It's really hard to give you a hard yet for all that but those the basic that you'd want to look for so which is the best for small businesses a better to have employees or contractors. you know independent contractors Chris for businesses especially small businesses. They're they're it's not a bad thing to us You know it's perfectly okay for the businesses to rely on contractors heard many different services because there are benefits to using those contractors using contractors actually relieves businesses illegal obligation Administrative burden that employees. Bring to the table You know payroll constantly worker's comp insurance things like fat but it can also be costly for business if they do miss classifying independent contractor when they really should be an employee There can it'd be hefty penalties of back wages back taxes and even back premiums And then even legal fees if a case does go to court where In somebody that was classified as an independent contractor. Find out they should have been an employee and paid all this extra You know that the the bed go to kate there could be. There could be legal that that isn't it could be charged. And that's where I see that most of these things come to ahead is when a small business owner. Let's go of someone that they thought was a freelancer and that freelancer goes perhaps foul front employment and realize they are not entitled to it and then they go to the authorities and they say well listen what what did you do. and Oh yeah you're really an employee and then it becomes a problem because then they end up. Auditing the small business for way back a long time and as you said Jamie there could be lot of penalties. Yeah exactly and that's kind of what we call the snowball effect it's one thing turns into an insurance and to the next and now all of a sudden it's not just one point that you're looking at it's now the entire workforce that you have at that business whether it's five or ten employees of small business One or two our miss classified those add Out Very quickly for a small business and could potentially even put that business out of You know out of business so when you're asked the question what's better employees or contractors. Is it really comes back to. What are these people going to do? And it's not like you have a choice. They will be classified one way or the other based on what they're doing where they're doing what tools they're using those kinds of things right exactly. That's that's the best recommendation I would say is what are you hiring them to do in your company and What type of project is it is it? Essential to your business How long do you plan on having them? Working with you and You know are you you providing the the resources for them to use and really Per Se that you could use an employee to do some of these things but is it. Is it more worth worth it for you to use an independent contractor to build a website for example That is not necessarily essential to a business but somebody one company may decide decide to hire an employee versus somebody using an independent contractor So that's a decision that the business needs to make but They also need to understand that they need to make sure that they're looking at Any pauperize flags of myth classification based on that individual is doing. Let's not put down having employees right. There's a lot of benefits benefits that having employees. Where they're they're all the time they're consistent? They're available when you need them so. In many cases it does make a lot of sense to pay that additional additional extra money for insurance and taxes in those kinds of things to make sure that you have a reliable and a skilled resource Most definitely you know. And that's just listen. We always say when in doubt. Treat them as an employee and if you really need to console to An attorney if you can could consider them as as an independent in contractor But you're exactly right With an employee you have somebody that's going to be there on a day to day basis. That can work possibly multiple projects back. You don't have to kind of keep them on one specific project but you have an area in which they can work So you can kind of spread that work out And you know that they're going to be there Obviously you're paying them either salary or hourly Based on their position So you know you have that dedicated work for them for for an extended period of time versus just for the project period. We're talking with Jamie Lozad who's the HR tax compliance solutions manager at comply right. And I think we all wish we had Jamie and organization. What is the best way for small business owners actually to manage independent contractors if they have them that's a great question And it didn't loaded question all that wants to be honest For such a short interview. But I'm going to sum it up in really the most important aspects of actually working with independent contractors so I'm GonNa give you six ways to manage Small Business Small Business should manage independent contractors. The first I is to make sure that did businesses obtain and ESPN now some contractors may use their SSN however it is best practices to work with contractors. Does that have any. I N So they're you know they're registered as a company Number two it's also best to work with independent contractors who also have other clients and now again. If you WANNA find a little bit out about the contractor you're working with it could be seasonal where they don't have as much work but let's you know let's see what their track occurred is do they have other clients are they working with other people Number three I don't use independent contractors for extended periods of time Independent contractors should be hired to do a job and finish that job with a deadline So they come in to work on a project and that's pretty much it A number four always have the contractor sign an independent contractor agreement prior to any work beginning. Do not start work unless you have that contractor agreement signed That should be a number one thing And if you don't have an agreement I suggest that you get one written up as soon as possible. So that you can make sure that that's implemented And number five always pay the independent contractor from your accounts payable never pay them from payroll I've heard this way too many times and My career that they're they're paying their independent contractors from payroll Because that's the process If it's an independent in contractor than they need to be paid from counts for accounts payable payroll for your employees of the company. So you WanNa keep that separate and then the last Took that I have here is number. Six always provided ten ninety nine form at the end of the year versus a W. Two because the W. Two is strictly foreign believe leave and a ten ninety nine miscellaneous form in for independent contractors. That's great advice the way you've laid that out. I just want to highlight a few things. One said that you shouldn't employ people or these contracts for an extended period of time. What happens if you have someone on a retainer? That goes on for a year or something like that in the contract I think thank you know when we say extended periods of time as long as that project. Let's say maybe the project last year I would say that as long as I've indicated in your contractor agreement that would be fine. However you don't WanNa see contractors spending three four five you know three or four years at a company just working constantly onto lake Doing things in the company without having an agreement and working on a solid project and for two reasons it's really important to have an agreement that basically says is there an independent contractor the non employee of Your Company. And you're going to send me a bill every month or whatever the period times agreed to and I'm going to pay you as you say Adam Payables Bulls correct most definitely and and have all the details of that contract. What products are they working on? What are the deadlines for that project? you know and it's okay to meet with that independent contractor Different Times of drought the project. If they have questions or you just want to check up on how it's going that's fine but so you just can't be directing their day to day activities and this is where I find where a lot of people really fall down as they don't send a ten ninety nine at the beginning of the year in January by January thirty first if they paid them over I think it is is Jamie six hundred dollars. They have to send it by then correct if they if they. He paid that independent contractor six hundred dollars more they need to file a ten ninety nine miscellaneous by January thirty first to file with the IRS and then also send send a copy of that miscellaneous form to the independent contractor. They worked with will Jimmy. I appreciate you covering this very important topic which really keeps a lot of small business owners. There's a big night. Where can people get more information? Stay in touch with you They can actually go to. WWW comply right dot com. We have a ton of resources. Sources up on our website to share with small businesses about independent contractor and on demand women are tip sheets and e guides from the resources section over there so www dot comply rate dot com Jamie. Thanks so much for joining us. This Ami twenty w cpt in Chicago. We'll be right back act. There's an important step when it comes to tax season at every small business owner dreads. It's organizing in sending those W. W. Twos Jerem employees in ten ninety nine to all your independent contractors if you paid them over six hundred dollars in the past year but now there's an easier way defile and deliver those ten ninety nine W. Twos by January thirty first twenty twenty introducing e file for Biz Dot Com an all inclusive -clusive print mail and e foul service for every small business owner. This tool allows you easily. Import data from Excel quickbooks in zero. It's it's faster to process than ordering paper. Forms the IRS and having to fill them out and mail them. Foul forbids requires no software to be installed let e file for forbids dot com process print and mail ten ninety nine and W. twos before. You try it free at. WWW DOT e foul Biz dot com with berries. Twenty five years in small business is finally discovered. The magic formula to make more profit at any company business gurus make make it seem so complicated but it is really simple. The formula is p times p equals p where people multiplied by process means more profit. It learn how you can take a quantum leap in just one hundred and eighty days to grow the prophet in Your Business Contact Berry at Alz dot Com thinking of starting your own business get onboard for a crazy ride. Be The first to tweet Jerry at very molt and get a free copy of his book you. I need to be a little crazy the truth about starting and growing your own business. Stick around to get your small business business unstuck more of small business radio with Berry Moles now on W. Cpt Chicago's Progressive Talk. Well for better or worse I was bred by my parents overachiever. Unfortunately along the way it did not guarantee success or happiness so is overcharging overcharging. A trap here to help is certified. Executive coaches superstars and keynote Speaker Karen L.. Dad Who's fame for work with overachievers trust advisor industry-leading executives acclaimed entrepreneurs setting records of top of their fields like beyond capital Latifah van Cleef and ARPELs why IPO in Louis Vuitton. A diplomat's daughter. Karen speaks five languages and can easily relate her message to anyone. Everyone including your social media following of one hundred hundred thousand People Karen Welcome to the show. Thank you very pleasure to be here while five languages you know what they say. Someone only speaks one language. You know what that's called monoglot. No American very funny tried to avoid such jokes exactly exactly seven so there is a superstar paradox. Some of Solomon bus are are pushed. I believe by our parents what we learn along the way to be overachievers. I how how do you define what an overachiever is. And is that different than being a perfectionist it is it is slightly different from being protections. Perfectionism is definitely a hallmark hallmark over over achieving. So thank you for asking that question to start off an overachiever. Simply a person who has achieved more or is more intensely focused on accomplishments wish mint and the hallmarks of success which generally in our society today our money status and power and that are obtained usually with a certain achievements. Most of US fall within this category in some real Lavar. Life is because no matter where you are today. You are living up to some Tom Level of societal prestige right. I mean all of us no matter where we are in life are trying to achieve in comparison with society around overachievers is subjective term. The way I use it of course is based on most of my clients who are genuine overachievers. They are achieving above. And beyond the average I commend the population in terms of their income in terms of their Relationship Status in terms of their achievements in status terminology. So what is really wrong with being overachiever. Because if I've got a small business I want each one of my people that work for me to be some kind of overachiever. Because I think I'll get better results. What's the downside to that? The downside to that happiness. You'RE GONNA miss out on having so so often the one. We're focused on achieving. We're going to get it at least externally and to a certain degree and everybody wants to perform at their best level no matter where that is the when it is at the expense of a positive feeling in Chai are true understanding of yourself it ends up with the life that it doesn't really justified the means I called this the superstar paradox as you may know because I myself suffered from this condition condition where I was achieving everything that I set out to achieve but inside I was totally miserable and I was producing a lot of side effects. Suggest did not feel as good as they look on. INSTAGRAM grammar isn't as good as I was portraying on instagram. You know so I asked myself. Why does this happen? And the answer that I found was that what overachievers seem to know about winning it life or about performing in your small business is at best half baked because what they're pursuing which bottom lines or money and success for tangible outcome is usually illusory and and short lasting. So that's basically what's wrong if you will with over achieving. So is that this superstar paradox. where their life is unbalanced and they may have chief things like money power and fame on the outside the inside their miserable? Yeah that's exactly. What the superstar? Just when you're over. Achieving comes at the inverse effect that you're looking for you think thank all these things are GonNa make you happier but actually produce unhappiness action. You know it's interesting because you see a lot of this out with famous people where you you learned. They suffering depression or they commit suicide. And you're thinking yourself. How could they be unhappy with the life they have? That's so true but you know the truth is this is much more pervasive than that. I have the great privilege of also being a suicide counselor with crisis text line. Which is the biggest suicide hotline in the country? And I mean you conceive with mental health or suffering from disatisfaction and unhappiness is really widen across the board. And you know let's talk about overachievers in the corporate round. Nearly half of Americans according to Conference Board Dot Org Study are saying that they're unhappy at work and this this actually really rises as the Higher Europe the wrong as an entrepreneur as a C. suite executives and entrepreneurs in particular are more than twice as likely to suffer from depression. And and so you're gonNA ask yourself what's going on here so if I m an overachiever and I feel like nick. I'm not really happy inside or it's not really completing my life. Where do you start to try to change that? Because I think so. Many times for me as an overachiever. I didn't no how to live my life any other way. That's the way I was bred. I totally get that and and to be honest very I still struggle with that because those of us who conditioned for over achieving any realm we generally are a little bit to some extent. I think workaholic or Have these tendencies tendencies. That are rather intense no matter what we do right. I mean you just described my career in like two seven of the beginning and the intro which was very generous and thank you so much for having me by the way but that doesn't sound like a normal relaxed person right right so the first the first thing you should do is become aware of that just understand and acknowledge that you are certainly exhibiting these tendencies. And when you understand that you can start aiming for deeper understanding of yourself and in bed for a deeper Observations of your mindset and start focusing more on happiness because when you start taking the incredible force with which you live and applying to happiness. You're definitely going to start to see some relief and I talk to you about the four hallmarks or the four bang the issues that overachievers have and what they can do about them as more tangible tips but the first thing that you can do just observe yourself and get really honest. Uh about what's happening you know. It's funny because I was just listening to Brunei Brown and the speaks a lot about protectionism and of course about vulnerability and shame which are really what we're all working against right. Like the reason we're over achieving and trying to measure up so hard is because we want to measure up and we don't want to feel shame when we don't measure up and that's what we're trying to cover up all the time. But she was saying that her moment was when she did all this research on other people figured out all of their trappings all of their little big bugaboo and realized that she had eight out of ten. So that's what I'm asking everybody to do here is you're listening to this and you end up hearing that the problems albums that are college overachievers are resonating with you. That's a good place to start. But this where you're asking people to do. Karen is very difficult. Because if I judge the success of my life life by achieving and power money and what others say about me. It's really hard to value other things in your life so it's hard to stop up and do something else. How do you make that change? or where do you start to make that change. How do you start to get value from other things in your life that aren't associated sued with over achieving? Well the first thing that I want to say about that which is the most valid and wonderful question is very thank you for your honesty because because it's very refreshing to hear this way It the the main hurdle will be admitting that there's a problem in the first place and you're absolutely right writes. It will also be very hard to detect whether you have a problem. The first like if you're completely seeing life and machiavellian terms as in I see the world in terms of infinite AH finite resources were all competing for them. And I've got the lion's share so I'm winning. It's GonNa be real hard to convince you anything wrong because outwardly. Everything looks looks like it's going well however what will probably happen. In that scenario that will change. Your mind is a big juicy problem. 'cause no matter who you are sometimes your finances are sometimes your finances are down. Sometimes your weight is up sometimes. Your weight is down sometime. You spent spouse is cooperatives. Sometimes your spouse is an cooperative and don't get me started on children and of course politics and of course the issues that come up in our health etcetera so if that's what you're relying on your lying on just sitting in and always success Focused and somebody says to in a seminar. It's Okay Karen. I'm just going make sure that I'm always accessible. I don't want to have any problems by all means. Congratulations you're probably dead. Or you're really not gonNA like problems that will make you extraordinarily resilient however if you're listening to this and you understand that it's reasonable to expect some problems in license. You're really not that satisfied. You have their stuff that you have been going enforce. It started working out. But it's definitely not working out the way you think it should feel and this is the case for the majority of people then listen on and maybe you'll hear something else that will resonate with you and we'll take you further along the process but once you have crossed that Hurdle Berry. It's actually not hard. It's much simpler and it's it's a it's a nice process. Even you know I agree with you. Karen that for myself the way I stopped. Just folks being an overachiever was in one thousand nine hundred five. I got slapped on the side of the head because I star Game Blurry vision and it was diabetes and then I plunge into pressure anxiety and I realized that if I don't change the way I'm I'm living my life and I too young children at the end I was going to be dead so just like everything else in the world. Karen people only change when the pain level gets high enough to go. Do something different different. I think that that's very true. For many people. Thank you for sharing that. That's a very touching story. My my parents both became diabetic. Later in life even have described the same thing to come out of that jury nothing short of a hero and a hero in an example for your kids so that's amazing in my case I had everything I wanted Barry. I went to great schools that I paid for by myself with relative ease. And I've always you know managed to stay within the the norms of what you're supposed quote unquote to look like and I married the right guy. He was tall he had nice hair. Everybody knows that. That's the hallmark of success. I made high. Hi stick figures by the time. I was thirty I got all of those things. I remember waking up one day in a very big very beautiful house and realizing I I live in library. 'cause I couldn't stand my husband and I hated absolutely everything about my life and the job was it was okay but it doesn't want them everything that I could achieve and everything that I could be in doing have and that's a different kind of dissatisfaction. It's this Maggie understandings that you are not leaving your authentic life. And that's a lot harder to figure out. It's a lot harder to put your finger on a lot harder to talk about openly because most people think that you're either Ungrateful grateful or crazy and I was neither. I was just living life as I should live it and not as I really truly wanted to live it and one day many people. We'll come to terms with this. There's a reason why for example. Most people come to me to an executive coach or to a personal coach in their forties. And I think it's really because you suddenly only get to the point where you ask. Is that all there. Is this happened even to Jerry Seinfeld. Who by all means was I mean the richest entertainer we've ever ever seen at some point? You start asking yourself how many more portions can buy. And why isn't this making me feel good and I think that's a that's a legitimate question for for those of us who come up with it for care after we realize that maybe there's more to life than just achieving. What's the next thing that we should do once? We realize we have an issue. Well of course you can seek counsel but the other thing that you can do for specific things that you can start to do if it works for you. I love to the share them. Sure we only have another cup two minutes left so maybe you can share the first one the first one is you can really start. You can envisage the most important one is if you control that overriding belief in your tengible. Bottom Line you can swap the overriding. I need to get this in order to get happy by just switching up the formula and say I need it to get happy before I get X. and then I'll get ex and that's a very very simple shift that requires focus so instead of saying I will be happy once I acquire the next Business or wants my business gets acquired. I will spend my days doing a great job and being really happy and enjoying every reevalution every step of my small business and how I'm doing without comparing myself to others and when I'm really good at that I promise you you will get acquired. You will scale will do all all of the good things. That's the very very simple shift that most people don't make that can make an enormous difference. Karen thanks so much for your perspective. Where can people get in touch with you for more advice thank you? I'm Karen. L. Dot Dot COM K. E. R. E. N. E. COM and. I'm at coach Karen on Instagram and other Social Media Karen. Thanks for joining US skin. I want to thank everyone for joining this week's radio show. I've got to thank our sponsors next diva the all in one communications platform that form for your small business. I also WANNA thank linked in the place to generate leads drive traffic and build your brand awareness for free one another credit to launch her campaign go to www dot lincoln dot com slash. SB are also WANNA thank. e-filed forbids the easiest way to process print and mail. You can file your ten ninety nine and W. Twos your business go to. WWW DOT e file for Biz DOT COM. Thanks are incredible staff a special booking producer. Sarah Shafran our in studio producer today. It's Devon filling in for lady be in Marketing Manager Courtney Gilchrist if you're serious about being more successful give me a call seven three eight three seven eight two five zero zero or email me at Berry. MULCH DOT COM remember love. Everyone trust a few and pal your own canoe. Heavy profitable and passionate week if you can find on the web at Perry DOT COM or more episodes of small business radio and small BIZ radio show dot com. It's cutting into your exercise time. It stabbing you in the back nine and attacking your peace of mind. It's pain and it's getting in between you in the life life you want to live CD medic target your pain at its source. It's fast acting relief with active OTC ingredients plus the added benefits of THC. Free Heme boil get back to your life with CBD medic available online and at CVS. These statements have not been evaluated by the FDA this product is not intended to diagnose treat cure or prevent any disease. It's cutting into your exercise time. It stabbing you in the back nine and it's attacking your peace of mind. It's pain and it's getting thing in between you and a life you want to live CD medic targets. Your pain added source. It's fast acting relief with active ingredients plus the added benefits of THC see free hemp oil. 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#591 Are You Ready For The Surge?

The Small Business Radio Show

52:55 min | 5 months ago

#591 Are You Ready For The Surge?

"Get ready for all the craziness of small business. It's exactly that craziness that makes it exciting and totally unbelievable. Small Business Radio is now on the air with your host Larry Molds. Thanks for join this week's radio show remember. This is the final word in small business for those keeping track. This is now show number five hundred ninety one recording from my home to yours. This programs provided by thrive joined the three hundred fifty thousand small business owners that use thrive to get the job. Manage it and get paid. Go to www dot thrive dot com to get started thrive spelled. T. H. R. Y. V. DOT COM. Also sponsored by my tell, get a bit closer to normal by using my tell for video calls sharing documents and chat now free through twenty twenty one go to www dot might tell dot com slash berry in might tell us spelled M. I. L. Dot. com I know. They're all freak down right now. Because the just released their first guidance and had fill out the PP loan forgiveness at eleven ages. It's nuts. I have here with me. Name probably one of the best experts in this area. It's Omni Cassara was with multifunding Ami. mean welcome to the show. Barry Pleasure to be with you as always. My friend I'm good so first of all. Why does this loan application of the so complicated? Well, that's be so complicated because they have to fill in all loopholes. And Trying to Not Use the system to their advantage and you know they have to think of every contingency for someone wants to hire their uncle. Aunt or do this. Do that or squeeze this payment in that painted in, so it's eleven pages because they have to be. They have to call every loophole. The good news is that if you really follow the intent of the law and you did exactly what? You had done in the prior time last year. It really shouldn't be that complicated. But if you made changes to your payroll or cheese up people or Time or employees this about or furloughed people that income back or GonNa try. So armee do you think that the lenders will have their own electronic forms that might help in this process? Think some will. Some won't depending on their size and what they're willing to invest in the technology. I think this is going to be much tougher on the lenders and processing applications was. but I do think most people are going to have to go to their CPA or their financial adviser for help and getting this done i. Don't think most businesses are going to be able to do this by themselves. I would agree and I. Mean I looked at all the different forms and think that you gotta fill out the forms of reverse. You gotTA fill. Allow the you know the the. The worksheet I and the scheduling and the whole thing because they all necessarily. Should people, watch as you said you think they should go. Their accountant I also noticed that the AICPA also has like a excel ten late. It's out there. People fill it in. Yeah. I think you should go. You're likely good your accountant. I mean you can collect all the information that there might be some decisions you make about where it goes. What and make some things you're reading wrong. It's pretty darn complicated and It's likely worth a couple of hours of professional advice to make sure you get it right now. I had some hope where we were just going to be able to self. Certify stuff that we wouldn't have to fill out all these forms because it seems like. A lot of work on a small business owner in a big burden on them, considering that really space spending time running their business, but you think the government has to do this to protect themselves from fraud, which will ultimately come from some of the people that got the money. Yeah. I was hoping that the government would. Perhaps consider under certain amounts or whatever it is just. Offering an automatic forgiveness of experts and you don't want to go through the hassle. Ever seen that yet again. I'll just keep reiterating to people that the system to keep. The greatest likelihood is that this is still going to keep changing. Might change is when the funds have be used by right, which right now is? Not One they have to used by. You can directly use it when the the time that you can get them. Forgiven for might change, so there's. Time we're talking right now. legislation through Congress to expand up to four months instead of two months, and instead of having a seventy five percent minimum for payroll. They'll consider making it sixty percent. Considering making the ability to make the loans longer than two years, so to make the repayments lower, so there are all kinds of knuth iterations going through, and the only thing I can promise you. Barry is next time we're talking about this. It's going to be different. That's right well. We shouldn't be surprised if they gave the final guidance on the original. And like ten forty five the night before they open up the next day. So, what do you expect I? Think this time limit is eight weeks when you have to use the founders really a limitation for a lot of folks, because in many states army. They're just not ready to get open for business yet. Correct but again. I keep. Reminding people of the original intent of this legislation. legistlation was never really intended to save companies. was, intended to save jobs. And the intent of it was to. Create a mechanisms to the private sector so that they could save people from the unemployment line and counting on companies, even if the workers were going to sit home and have nothing to do. Almost so good well to be willing to keep their people hero. People. Families that some especially lower pair workers are actually making some states more money. That's that's a tricky part right so now. One of the things came out of the new. England says that if someone refuses to To come back to work, you have to advise the local. Office of that and you should. So. That's one of the things that came back so there's a lot of tricky nuances to this that and it got passed very quickly. And we're not done the messes nobody. So. Let's talk about FTE test and again. The idea was that you're gonNA have similar. Number of people hadn't before this year. We're going to reduce your headcount, but if people don't come back, can new hire your aunt or your uncle to work for you? So it seems like you can. But again, that was never really content. Right break! That's I'm just asking these. Question, they could ask for small business owners. And Again I. Really do think that. You should. Call Your Accountant, or your CPA again, advice I'm a little guy. I'M NOT A. Accountant or CPA, and I'm starting to feel a little bit like some of the intricacies of the sneaky, Pete for giving us or even above my pay grade. And, so I am encouraging people to sit down with their. CPA sit down with their financial adviser. Come up with a plan for this because. This is not unfortunately central staff. It I thought that some of the guidance was good as far as self-employed people, because a lot of folks have been confused about back, they said well. How much can actually pay myself? And it seems like someone who is a silver prior to independent contractors, self employed, can only themselves as much they themselves in two thousand nineteen on their schedule C.. Is that correct? Sorry Barry Run that question one one more time. Small Business owners are wondering the owners that are self employed right the people that have no employees. They're independent contractors this. I knew seventy five percent has to go towards towards payroll. How much they pay myself and seems like that guidances. Whatever you paid yourself on your schedule. See Your Line thirty one profit. That's like a Maxima to that fifteen thousand dollar limit. That should be so if you put, that should be if you're self employed what your application was for right right sir. If you're self-employed person making as I'm making it up sixty thousand dollars last year. You should put in an application for twelve thousand five hundred dollars. You should be able to get ten thousand dollars forgiven. And if you had any rent utilities or other expenses, you can use those for the two and a half thousand dollars so for self-employed person. Should action be pretty simple? Interesting to me because I think a lot of people think that automatically everything's GonNa, give forgiven, but when they actually go to the calculation and many of the folks I'm talking with they. Bought a little bit short. fact, right? You're not gonna get everything for him. Member! You? Don't want to pay back what you didn't get forgiven over a long period of time. You can just pay it off early and be done with I. think that's the thing or if you want the loan at one percent, it's it's okay. Where are the other questions that came up yesterday? Was this idea of I'm a self-employed personal have read can I use my own office exemption or deduction for that and I've seen people write things both ways on the Internet. I haven't seen anything in the actual guidance that says yes, or no, so I suspect that that ruling will come out over time I hope, so let's talk about what's included wages, is it? Our wages include taxes and insurance is that's what's including wages? You can't include the taxes that you can play. You can include the taxes that you pay. For the company pays for having that employer. Employee you pay, taxes are not included. Sure Insurance is included exactly the other thing that's come up and I. Don't know if it's heroes, Bill went. Let's say this thing forgiven. Are you still going to deduct those expenses that were forgiven from your taxes as? A business expense. Again I'm not a tax guy, and so I haven't exactly been following. What's going to happen then? I know that there was some ruling. Saying that wasn't deductible few weeks ago. That upset. And I haven't seen anything in the new legislation that changes that opinion. Other thing barry that did come up which is. Interesting, is that the and I don't know if anyone do this. If you gotTA forgivable, if you've got an idea grant. Wanted to ten thousand dollars. That amount will be Ashley deducted from whatever your again. This application is so if you apply for. Eighty thousand dollars, forgiveness and you've got ten thousand dollars of EAE DO BRAT money. Your actual forgivable amount would be seventy thousand dollars in that ten thousand dollars will be able over the balance two years. Did that surprise you on me or made sense. They've been talking all along. They didn't want small businesses. Be Able to double dip. It surprised me a little bit because it was. it surprise surprise to be a little bit. Because it was Very it doesn't really make it a grant and. and. Most people got the P.. P. Piece but I understand why they did it. So, but I think that's going to catch a bunch of people by surprise when they go through and do this thing. Another thing that did surprise me a little bit is that? Banks of sixty days to process your P, P, P application and I get that. Then the. Has Ninety days after the banks surrender the final opinion. Long and so the forgiveness process at least I. Don't know the Sp.. Plans to take full ninety days or do automated decisions for ninety nine percent of them off at one percent sending them or whatever it is, they might do. But, that's a It's GonNa be a long time before you get your final forgiveness. Pinon so people be out wondering exactly. What is you know if they're going to be approved or not quite? Well so that could be five months until after I submit my application that I can actually hear them elsewhere neath this. When do you have to submit the actual application? See anything that gives you a deadline of when you have just a minute by however, since at six months after. The loan has started. You have to start making payments on it. Payments are deferred for the first six months. Then you have to start making payments. You WanNa. Avoid those initial few payments. It's your incentive to get in as quickly as possible. So armee. You've been following this for a very long time. How do you think the P. P. has been implemented has been good for small business. Owners should be another round and what changes? If you were king, would you make in this program? You Know Very I. I don't think there's clean way to do. They tried to do and whatever they tried to do. Would have had problems and hindsight is. Twenty Twenty I. think everyone have the you know the best intentions could. There have been easier mechanisms to do this automatically with payroll, companies or things like that the almost sometimes feels like they tried to mix apples and oranges, and what their goals and their objectives were and. You know let's suddenly smoke businesses here. There's a pilot forgivable money. Everyone's GonNa. Try and get their hands on a piece of it so. Again. I think that a pretty quickly a tiny amount of time. They accomplished a pretty amazing thing, but unfortunately I think this forgiveness. Art is going to be a bigger headache, I. Totally agree with you. I think you're one of the smartest guys in the business trying to help us understand what's going on. Where can people get in touch with you or the folks? multifunding? Sure anyone's welcome to come to multifunding DOT COM, we regular honors going on on these topics all the time and you come to multifunding. You can learn about them. So much barry dwell and stay safe, okay? Being productive while working at home is possible even under the most extreme conditions like a pandemic lockdown, the right technology puts everything your fingertips including phone video, chat, sharing, and even context center when the tools you need to connect with the world or all in one place, work and life become much easier. Get started now with my cloud connect for free. Until twenty twenty one offer expires at the end of June. Twenty one radio broadcast is brought to you by thrive. Thrive Dr Delivers Business Services to more than three hundred fifty thousand small businesses across America that enable them to compete and win in today's economy thrive builds and owns the end incline experience platform to help small businesses. Get the job. Manage the job and take credit communicate with customers update business listings across the Internet except online appointments in send reminders, manage reviews and process payments all in one place visit thrive dot com to learn more. That's T hr V, DOT COM. To say that the small business worlds in crisis is probably the understatement of the year, but now is not the time to panic. Success means coming up with a plan for your company. Closure is and start by picturing a world where people rarely leave their home. What is your small business? Look like now? Has It affect your customers, your employees and your vendors? It's time to rethink everything you do. It's time also to get your fair share of the federal stimulus package. If you need help adapting your small business in this a corona economy or getting money to run your company, please contact me at Berry at dot, com, or visit my website at www dot, barry dot com. That's B. R. Y. M. O.. Dot Com for everything. You need to know about running your small business in the corona pandemic. We will get through this together. Thinking of starting your own business, get on board for a crazy ride. Be the first person to tweet Berry Berry malts and get a free copy of his book. You need to be a little crazy that truth about starting and growing your own business, you will neither company. Stick around to get your small business unstuck. More of small business radio with Berry Moles now on W. Cpt Twenty Chicago's Progressive Talk. Well a lot of small businesses, first reaction during difficult times, the cutback on their marketing save money and to go dark to stop actively communicating with customers and prospects, but this is a big mistake. My next guest is elmo Ghana. Vich who's a mega influence over two point, two million social media, followers, and the founder of an e digital agency with A. A large client portfolio of fortune, five hundred companies like J., p. and G. Netflix's and wells. Fargo, elmo welcome to the show. Thank you so glad to be here. I tell me how you and your family are doing during this I. Don't know everything seems to be going on right now. This pandemic. Yeah, yeah, yeah, I think everyone's healthy wants to hey. We're happy about that, but yes I've actually relocated for the time being from New York City in staying with my family so yeah, I've gotten away from the elevators, the agenda density of the city. I know that living in a high rise in in Chicago, it's that type of thing well during this time, a lot of small business owners just quite honestly just want to fold up and crawl into a whole kind of wait this thing out, but that is the wrong strategy. It seems they stopped communicating with customers, and that's a bad move I think. Cher lately, so we've been advising, our clients not to go dark on social media that something not to do, because despite of what you think. We understand that some have put their marketing budgets on pause in their marketing efforts, but. The others that have end it's there's so much that you can do and I think it's also about communicate to your customers. If you're doing something for your communities, which is really poor in any could be you know if you're a food brand small business. If you've donated food to the hostile like use social media to tell your customers about that, they really appreciate it, they actually. Actually you. You Win points with your customers, even your ex customer to potential customers. I think something the stats as like ninety one percent of people that understand that the companies engaging cut some kind of social responsibility actually do switch to companies that are taking social responsible versus the ones that are not so anything that you're doing community to communicate communicate that to your customers and. Anything else you just basically. They want to relate they want to. They want to hear from you. And I think it also makes the company's Elma a lot more humid unfortunately, too much of our marketing is selling. This are selling that. You talk about how hey, we're going through this thing with you or just like you. That will mean that they can relate to you a lot more exactly. He's basically cooking like I said whether it's your ex customer, your current customer, potential customer cooking them sort of with The humanity of it as you said, it's also being able to, you know marketing is to be able to relate to what your customers are going through, so you know for example if you're a restaurant, which you know, a lot of small businesses are Maybe now you're doing you know. Take out your team up. Keep. That media is a very cost effective way to do that, or maybe like I, said if you've made donations whether it's to charities that have been heavily affected by Kobe or whether it's hospitals communicate that and and you know it. It makes it a lot easier or even communicate the services how you've adapted right. How has your business adapted? So that customers are we're at they. Can you know they can take action on that I love use the word adapt in because the customers themselves. They've had to adapt because this is basically a stay at home economy right right exactly so even like for for example there are others that are small businesses. Beauty companies right so. For example adjust your content to communicate to your customers. You know how they can use now Zina's self care at home you know from masks to certain face washes to certain you know. Give them tips how to do at home spas, so just be very creative within your own industry N. Give your give your customers ideas on how they can use your business, or maybe you communicate to them that you're donating. percent of your sale proceeds to specific cherry. Cherry, it's been affected by Cova. But surely you're doing something and I think that's really important. Teen orders to connect and in order to draw in the customer again on. It makes you more human involved in whatever this is what we're going through. I saw an article the other day saying that for the beauty industry. What's really coming style right now is I make up because when people wear face coverings, the only thing you can see the is. Right. It's exactly right, so show they navy. Some looks you know, and this is also perfect time to. Collaborate with some influencers pick some influences our and they don't have to united small business. They don't have to be Negga influencers, superstar celebrity and pledges, but you can pick out some regional influencers and you. Can you know collaborate with them? And you know if your beauty company being mischaracterized shouted, whatnot have done you know showcase to their audience, and then you can use that content to re post on your social channels leaving your website. How basically again you can adapt, you can use the face to face makeup or the makeup, and then you know with a mask with your favorite mask. There's all different types now, but. How you you know how to make it work, so, what is your definition of what an influence or is? And how can you find one that's in your area or I guess can fit your small business budget. Sure so I think you know I think to define an influencer. It's basically somebody you know. It depends so if you're looking at micro influencers, so that will be somebody about you know fifty thousand followers, fifty, thousand, two hundred thousand followers, so and your small business You know you may not have the budget to advertise with influencers in pay them, but what you can do, you have to be very creative and find influencers be competent in your product. I mean it's important part as a small businesses also for you to work on your. Your product so others want to collaborate with you. So you know whether your food brand, you could be like a health consciously brand or beauty brand you know offer influencers kind of exchange basis, but make sure to find influence us. They're really make sense grew target demographic. Because there's some you know for example influencers that are only into Vegan skin, care products, right, find those you have to obviously like make a concentrated effort, and you have to be creative, and you have to be smart about it rather than just like throughout product or throughout services at any. Willing to accept so I think it's a lot about strategizing and planning and being smart about it, and then you know developing this relationship where basically dentures Part of your family right of the brand of your brand ambassador and somewhere along the line influence or has become passionate about what you're offering because let's face it. Consumers can feel whether it's just a a paid. Talking. Head or people really care. Yes, exactly so it has to be definitely genuine. That's you know what I was mentioning along the lines, the values of the of brands and influencers also brand. They have to align so like I said whether you know you cruelty free beauty, or maybe your restaurant. It's very health conscious. Find influencers. They're advocating for that anyway and see how you can partner up with them, so I think that that you know it's a lot about strategy what? Influence marketing is just to you know work with anybody. Because you don't have experienced interrent handle and. Let you know somebody who doesn't have experience better. Even hire somebody who has experienced for less amount of hours, but to release strategically. Advise you and to work smartly with influence because they have a lot of power. I mean they can be hundreds of thousands of click here. Click steer website on new customers, so customer, loyalty and partner up with that for long term I think that's also really. Ahmadou do influencers work for B.? Two B. as well as? We know it works for me to see, but does it work for someone selling to another business absolutely? I think now the the numbers around ten billion influencers from Ano- influencers. Charles could consumer influencers and onward, so yes, absolutely there's finance influencers, and you can look them up on Youtube, so they gave like financial advice to Kim to vigils, and they tell them what tools to use right so often you know for example software services. They go to these financial influencers, and they tell them about you know what they can what they can advocate, so yes, it works for to be ended also. Works if you are for example trying to wholesaler on, it's it's sort of impressed. Say Well, you know These influencers are advocating for my products for my services, so even though you're not selling directly your indirectly selling, it's great so for example if your brand that sells to through only through Sephora you can impress by you know having already worked with influencers. Even though you're not working, you're not selling directly or brand that sells only through. Let's say macy's or Nordstrom. And you know it's impressive. Tour or macy's to have a line. These influencers with brand with your product a will kind of return on investment should really be looking for if I use influencers in my marketing. Sir So it depends of course on the industry, and it depends on the you know we're. We're the companies in. Within the industry, which that you know what are what are its margins you know the cost of the product and the retail value of the product So you know that depends, but the average are. Why is. For every dollar spent that you make six dollars back. And what should I expect from a budgeting standpoint if I wanNA use micro influencers? What's that kind of thing GONNA cost? Share so for Michael Infancy again depends. What size these easy just average as you know, it usually goes so for Mike civil from fifty, two hundred thousand calculates basically a thousand dollars for every ten thousand. Ten thousand followers so but that of course depends on the reputation of the influencers, and you know who that influenced her has worked with so if the influence has. Had A lot of press coverage. If they're basically more known internationally or nationwide, rather than regionally, they tend to be more expensive, but if you find influencers for For for your reach on, it's very relevant to your each Guinea. Navy on the less expensive side but we also advise brands. It's not you know it's about being smart. When you when you do the spending, so maybe save your dollars with one influence through that has a significant influence within that industry. Right whether it's fashion whether it is, you know food rather than you know working with dozens of them, but they don't. You know they are not as authoritative the. Voices way as much as another one, and they don't necessarily have to begin cleanser but just have to really strategically pinpoint to the epicenter of influence if you will. You work with a lot of large corporations in all companies are being affected by this coronavirus pandemic. What can smaller businesses learn from what the larger businesses are doing their marketing during this time? Share absolutely so I think I will go back to basically, the beginning of our conversation is basically cause marketing, so social responsibility in I think that you know small businesses are justice able to the beauty of influence or marketing and social media in general, it gives access to everybody, so if you have a great product s wide, eat, you have a great chance of really growing your business through social media influence your marketing some influencers if If love your product enough and your product is great. They will work for you with you for free because they believe in. It so it's really I. Would you know I would advocate social responsibility? Definitely, so show how your again even if it's ten percent of your of your sale proceeds say that you're you're donating that for a specific amount of time, encourage your customers to shop for that product or that line or that service. That so or communicate to them how you you know evolved with like I said local charities that are have been affected by code at the show them dad, and then find influencer to really believe in your brandon whose values aligned with your grand, and this is really a time where businesses are now starting to pick aside. They are getting involved in causes because he used to be previously, they want to stay neutral, but consumers really want to see you. Get involved, right. Exactly so there's actually studies that. I think it's about fifty two percent that you will actually turn away your customers, unless you're also showing some sort of social responsibility, and you know whether it's for example we do work with. A smaller fashion client, and they have or only sell organic cotton products, and they are there. There's no chemicals used. There's no pesticides used, so you know they're communicate that just part of who they are as business, so it's just you know one way or another that you showing basically how you're contributing to obviously all the problems that are going on, and this is way also to convert your prospects to customers. Appreciate you being on the show. Where can people re choose to learn more about what your agency does? Share? It's Omran Alma Dot com, so am are a and A. N. D. E. L., A. dot com. And you can follow me at Alma GonNa Bitch on Instagram. elmo thanks for joining this is. May Twenty W. CPT in Chicago we'll be right back. You know it's possible to make the new normal work well, even in week, eight of working from home might tell is offering its homeworking solution for free until two thousand twenty one remember this offer expires on June thirtieth, but get started today with seamless all in one cloud, calling conferencing collaboration and context and our tools video call share documents, chat and get a little bit closer to normal with. With your colleagues in your customers from anywhere flirting small businesses hardened confusing, most entrepreneurs start a company to solve a problem and just want to focus on doing only that unfortunately running a business gets in the way and everything that comes along with like marketing sales, customer service employees, freelancers, vendors in money and finance varies new book. Small Business hacks. One hundred shortcuts to your success solves this. This problem. It's a simple guide for anyone in a small business to be able to accomplish one of these tasks in five steps or less, no more angst over the issue of searching for the solution on the Web, really on ski and various settled these tips from their combined fifty years in business, both as small business owners and his journalists interviewing thought leaders about their path to prosperity. Prosperity it's never been easier to start a business, but with so much competition moving at the speed of the Internet. It's also never been so easy to fail. This doesn't have to be you. Keep this guy, nearby and new desk tablet smartphone or under your pillow. It'll allow you to quickly plus through most problems. You'll encounter and leave more time to do what you love at your company. To say that the small business worlds in crisis is probably the understatement of the year, but now is not the time to panic. Success means coming up with a plan for your company. Closure is and start by picture in the world where people rarely leave their home. What is your small business? Look like now? Has It affect your customers, your employees and your vendors? It's time to rethink everything you do. It's time also to get your fair share of the federal stimulus package. If you need help in adapting your small business in this corona, economy or getting money to run your company, please contact me at Berry at multi dot, com, or visit my website at www dot, barry dot com, that's B. A. R., Y., Mo, Lt Dot, com for everything. You need to know about running your small business in the corona pandemic. We will get through this together. Are you stuck? Is this the year you finally grow Your Business and make more money during bakeries many years running his own company, he had to deal with the challenges of a business. That just wasn't going anywhere. It was a painful realization. His business had flatlined and he had no idea how to breathe new life into it. It was especially difficult for Berry since his customers were not getting the service, he was so passionate about delivering second. He wasn't making any money finally. His business was sucking the life out of him. Do any of these sound familiar? Your sales won't budge. In spite of your best efforts. You have few. Few new leads for customers coming in and existing customers fading away. You're burned out and completely exhausted. It's no longer fun and your family suffers as well if you're one of the millions of small business owners facing these problems every year berry has the answer check out berry MALTS dot com slash unstocked to subscribe to his six part video series. Do you still have great expectations for the great recession? Very can show you how to let go of failure and bounce to get ready for that next great success. Go to www dot berry moult dot com ferry. We'll show you how to get crazy and achieve your business success. Stick around to get your small business unstuck more small business radio with Berry Moles now on W. Cpt H. Twenty. Chicago's Progressive Talk. This is an economic downturn that we never seen in the US and the last one hundred years. That means it also can be the quickest recovery that we've ever seen. According to my next guest grant Freeman is the vice president of client services responsible for overseeing the recruiting, learning inclined experience and thrive grant welcome to the show. It's great to be here, very. Thank for having me well, so tell me how your family's doing. During this time of the pandemic and all that other stuff that's going on. We're doing well. We're doing well. Thank you, we. We lived here just outside of Atlanta Georgia. And, you know we're doing okay. We've been locked in together. Never been locked together for this long before battery, but I'll tell you what we actually institute a little social distancing within our own house sometimes so we can stomach each other for a few more weeks We're getting through it, my friend, thank you passing. That's my do a little social distancing from my refrigerator. 'cause I've never exercise so much also never ate so much. You know what we're in parallel path and we. We've been working out as a family but refrigerator. It's unrelenting pursuit to make me Chubby. So you and I've been through other economic downturns. Why is this one different? You know it's interesting. We talked a lot about this economic downturn, and if you really think about it, Berry. There have been few times none in our lifetime, but very few times throughout the course of history. Where do you see the entire economy? Shut down at once where nobody regardless of employed or unemployed socioeconomic standing. It doesn't matter. Nobody could go do anything. Nobody could go spend money locally. Nobody could go to a restaurant or get a haircut, so you know we've been closed months now. Depending on your state start to reopen, many have started using some form or fashion, but I think that's what really makes it different. Is that during the course of that sort of quarantine period? If you will that, the states went through. There were large portions of time where nobody could spend especially when it pertains spending locally with local products and services, so I think that's a key difference If I could just go a little further on that I would say that. It's different from. A recession or a depression, which as you know are typically caused by of financial imbalances imbalances of policy responses. It's closer in nature. To a natural disaster, because if you think about it of something like a hurricane comes on, suddenly shuts everything down. Everybody is trapped. Everything stops locally, and it stops rapidly, and then when the storm passes, you have this sort of rebound period by no means am I suggesting that the storm has passed on, but as people start coming out of their quarantine, and poking their heads out of their door berry to see what's going on outside I believe there's a pent up demand for what were normal services like haircuts like dog grooming like dentist visits that everybody has to get done. You know like I. Don't know if you have Kobe Hair Barry. I've tried to help that with a little bit of. What do you call foam cream in? My hair slicked back a little bit. I gotta try. That I got to try that. It's no, it's crazy because this is different than other economic downturn at least since. A Spanish flu in one, thousand, nine, hundred, ninety, where the government has basically shut down the country, and you're right. It's very much like a natural disaster. The only difference is we don't know when this natural disaster is. GonNa end storms and hurricanes usually move on. So, well, said absolutely, and and hopefully this will to one day with some unfortunately most likely some bumps in the road along the way of its departure in the end But that's why you know I think that. Will Happen. Though is the second and I lived through the so I say will happen. It has happened in Georgia when we were the early adopters, which is a bit scary. These are the canaries in the mine, but go out there and see what's going on, so the rest of the country can see. You had beauty salons booked out four to five weeks. Sorry it was incredible. Nobody couldn't even get a haircut. That's Louise say the surge. That's what we're talking about. Not at all being speculative that it's going to be discontinuance ascension into greatness, but saying that immediately as families and states municipalities start to come out and bitter quarantine. They need services. They're going to spend money to get them. and it's very important that. That small businesses are positioned. Well, take advantage of interest me for grant, because I wasn't really sure now Chicago start opening up the early part of June. I really wasn't sure once the restaurants opened up, outside stores started opening up. Would people but people are coming and they're turning folks away. So how can you as a small business really be successful during the search? You know it's a great question. It's going to take one thing at that tation and you and I who have worked so much smaller know that they are great at adapting to new situations I would say you know there's there's a few things that are really important number one. Small businesses have to let you know berry that not only are. We opened scream from the hilltops. Use A carrier pigeon email marketing whatever you got and say, we are open for business, 'cause the assumption is not that they're open right now. Instead of small businesses closed. Only Domino's are peninsula is open, right? Exactly. You know better the next thing I know that important to myself and my family and probably you guys as well as the small business has say we're safe. We're doing our best here and we're saying to do business with we do. Contact payments. We can speak through Plexiglas I can walk something out and put it in the trunk of your car. If you'd like if we're serving you outside. We're wearing masks and gloves. They have to scream from the raptors. If they're safe, you know I think that's another really big one because the assumption. Barry is that you know a domino's pizza Rodeo ruder. Those people are safe. They're national. They get it. They got the big pocket so. In order for a a local resident choose a small business I. Think it's important that the small business over-communicated them saying hey, not only are we open, but we're safe to do business with Barry. Give us a try. Because safety is now the new luxury. When you when you think about going out to a restaurant, you no longer think about all the food. Food going to be good or what's the atmosphere? You want to know what's going to be safe and what I really love grant is I've seen some incredible innovations from entrepreneurs during this time, so they can nate. Their customers feel safe. I was at a at a restaurant Arizona a couple of weeks ago. They have paper a menus, and you basically just check. Check off what you want. The alcohol on one side the food on the other side. You can give it to your servant, and you don't have to say anything. It's fantastic. It's so fantastic, and you would probably go back there. Without a shadow of a doubt, you know no qualms with going back, but I'll take similar. You know our our dog needed to. To go to the vet, and as we opened up, and that's opened up. You know what they did. Bury a local vet. Right here outside of Atlanta Georgia you drive up you text when you're there. They come out. They get your dog. They bring it inside that they bring the dog back when you're done, and that's it. They text you a link for. I mean there's something that might not go away. By the way one level of service that is even a non Kobe Times. Right absolutely, and I think the Mace basically have to go out there and tell the customers what your experiences or going to be liked. What is the best way to be communicating now? Because so many times grant especially people are going through difficult times these businesses they stick their head, and they're saying, but now's the time to God as you said over, communicate with them. I totally agree. This is a big time to ensure that your brand is easily found and making yourself. The obvious choice is of paramount importance. Now you see. What comes with the surge, and the example that we spoke about with like a beauty salon, being booked five weeks out. Is that it? My wife wants a haircut. She's not gonNA wait five weeks. So what you're GONNA do Berry Loyalty went out the window to her lovely. That's usually goes to because I can't. She can't wait six weeks so now. She's where she's on Google. She's looking at her emails. She seeing what's on social media. WHO's available? WHO gives great haircuts? Who say who's open and she's going to choose somebody new because of. Right and that's because the demand is outstripping the supply right now, so I would say again to answer your question. Being found in places where people's eyeballs are right now is more important than ever 'cause. There's going to be a shift in market share for almost every industry locally. And how are you position yourself to get a higher percent of that share? Share Crandell. Do you think that supporting the surge is also the? We don't really know what's going to happen in the future if there's going to be a second wave or states going to close down, so I better go out there and get my haircut war if I really want to go out to a bar restaurant, now's the time to do it. You know that is I. I didn't even think about that aspect very, but it's so well, said because now we're hearing. What's September could be another. You know very. Surge, right not a not a good search, economically a surge in the virus, so you might have this window to get out there and get stuff done I. Agree I agree that could definitely be driving, and also just a yearning for normalcy. Right Barry. Just like you know if you. If you tell me it's, it's even eighty percent safe right now to go get my haircut. I WanNa feel clean healthy normal again. I'm going to go do it. Then I. might retreat for a while back into my house, but I'm going to go get that done. That's a great thought. I should get. Some kind of we're talking with Grand Freeman. He's the vice vice president of client success at Thrive Grant. One of the things I've seen during this time is that small businesses are redoubling their efforts to get involved in their community? What kinds of things should they be doing? A, great question, every small business number that I've spoken to knows a family knows somebody locally. That could really use their products and or services. This time I always share with our clients and other people that I come in contact with it doesn't have to be something on a massive scale. Barry, you don't have to raise millions of dollars which you have to do is find a need and help with it. There are countless numbers of small business owners. Who Know People that. Maybe if you're a plumber that need plumbing services, but can't afford it because you know. They lost their jobs or people that need I. mean anything could be beauty salon services, but can't afford to get out or need you to shop on their behalf, because they're in a high risk group. And how can you even if you're not in that industry specifically? Get over there and organized people so important because people want to do business with people that they know are helping members of the community, so although there is a self less ex- aspect to it, which comes first and foremost from a business perspective. There's no greater look than being the guy or the Gal. The truly cares about the community that they serve so. So start small. It doesn't have to be big. I think that's very important. Point. You always gotta start with something small, and now folks more than ever have to invest in technology to run their business, because more than likely. They're going to want to create more efficient processes. What can they do? How can they use thrive to be able to do that? Thank you for asking is a great point I out. Let me let me say whether it's drive or something else. You have got to deliver a seamless of friction lous end to end client experience. It's of the utmost importance. It's why company like dominoes he sells pizza, but not the best pizza. Barry, you and I. Both had far better pizza, the domino question right money, but they. They make it so darn easy to buy from them to clicks on eappen. It's there and like thirty five minutes. It's a seamless in frivolous experience. That's what clients need to focus on need to focus on being easy to do business with Small Business America is inherently difficult. So what do they need to do and how contrived help them help them with doing things digital invoicing? Billing electronically contactless payments centralizing all of their customer information data into a crm communication tools like email and text marketing ability to help them get booked. People Book Online with them. You know people have business. Owners have to meet the consumers where they want to be these days, and that's in the digital realm, especially in the palm of their hand on their smartphone, so all of those things I, just mentioned are things that can help them with, and it's beyond just the software that we've used to help fifty five thousand small businesses. It's more. More the coaching. It's the Free Coach of the unlimited coaching that we offer when somebody partners with us to accomplish the goals that I just mentioned, see one of the things I like about thrive. It's this all in one solution I think too many times. The way that small business owners operate their businesses. There's always an APP for that. Oh, any do something over here for appointments I'll get an APP for that. Go collect money. There's now for that going to do marketing for that and none of this stuff grant talks to each other. You're so dead on, and that's why we've had such success with our software again. It's really looking at the entire experience with your consumer end to end from them being able to find you. To them being able to understand what you do, having a modern website, and then all the things after that ongoing communication organization helping you get paid helping them pay you seamlessly helping you generate reviews everything in one software package again with an expert located right in Dallas Texas. That's they are ready to help. Onboard you coach, you teach you and have your business adapt. Adapt to the new normal and Greenwich. Even more important right now figure out how to get paid quickly because we all know the during a recession that cash does slow down and let's face it. People don't want to put a check in an envelope. Anymore takes too long, plus there's too much contact you WANNA use electric payment, because it's contact lists, and it's quicker. Yours so well, said not eventually I mean the days of licking stamps and putting them on an envelope, and sending it out for payment. Good Luck, you could send with the software like thrive. You can send a digital invoice in seconds right to the palm of your customers hand that they can click enter credit card information, and you're paid buddy. The days of waiting are gone and it's contact to your point so absolutely we'll grant appreciate you joining us. If People WanNA, try thrive. Where should they go? They can just visit thrive, dot, com and remember. Barry Thrive is spelled T. R. Y. V. and that's because it's cooling when you misspell things right, so t h, R Y v DOT COM. Gran thanks much joining US I. Want to thank everyone for joining this week's radio program. I want to thank our sponsors thrive join three hundred and fifty thousand small business owners that use thrive to get the job magic. Get paid, go to www dot thrive, dot, com, and of course again thrive is spelled T.. H. R. Y. V.. Dot Com. It's also sponsored by my tell. Get a bit closer to normal by using my tell for your video calls sharing documents and chat now free through two thousand twenty one go to www dot, my tell dot com slash berry. Spelled M.. I want to thank. Our incredible staff are booking producers Sarah Shafran our in studio producer lady be our marketing manager, Coordinate Gilchrist, if you want your small business to thrive in this post corona, Konami give me a call private line for you. Seven, seven, three, eight, three, seven, eight, two, five, zero, or email me berry at Mulch dot, com remember love, everyone, trust a few impel your own canoe, and go ahead and wash. Your hands have a profitable passionate week. You can find very on the web at Berry Dot, com, or more episodes of small business, radio and small BIZ radio. Show DOT com.

Barry Pleasure business owner Chicago Berry Berry CPA government accountant Georgia dot Berry Moles Atlanta Small Business America US Kobe founder AICPA
Special COVID-19 Episode: Understanding the Small Business Funding Programs

Accelerate Your Business Growth

40:15 min | 8 months ago

Special COVID-19 Episode: Understanding the Small Business Funding Programs

"In the welcome to accelerate your business growth with your host. Diane Helbig Diana's a leading small Business Development and leadership coach author and speaker who is passionate about sharing valuable ideas tips and techniques with business professionals worldwide. Diane brings you the world's experts and in all things business whether it's sales structure social media planning or plateauing guests bring their expertise and energy to each episode when growing Your Business is your focus accelerate. Your Business growth is the show to listen to got a topic or guests suggestion. Let Diane No. The goal is to make sure you have the information. You need to move your business forward. Thanks for joining us. Settle in and enjoy. Hi everybody thank you for joining for another special episode of accelerate. Your Business growth at this is another coveted episode where we bring you information that hopefully it's useful to you in your business as we go through these crazy times today. I'm joined by Jerry. Detweiler from now to talk about funding programs for Small Businesses. That are being offered by the government. Jerry is a leading nationally recognized financing a credit expert with more than twenty years of experience during the two thousand eight thousand nine financial crisis. Jerry was interviewed hundreds of times providing insightful expertise actionable advice for traversing. The turbulent landscape and unknown change today she serves his education director for nab the trusted financing partner of over one point two million businesses where she gives. Nass customer certainty in an uncertain world to expertise and actionable advice and boy are we in an uncertain world. Thanks so much for joining me today Jerry. Oh thank you Diane. Pleasure to be here. I am thrilled to have you here So at the airing of this we are in the middle of We had like one round I will say of that. P and the government is currently trying to vote on on another round of funding Let's start with I guess maybe like A baseline of. Can you talk a little bit about the cares act that already passed and what that means for small business owners and then we can move into okay and then? Where do we go from here? Sure sure I'm glad you pointed out you know where we are right now. We're we're talking on April twentieth and things cannon will change. We're waiting for Congress to pass another round of funding Hopefully reaching many of the smaller businesses that may have missed out in the first round of funding and that it covers two programs both the economic injury disaster loan and the paycheck protection program loans. So I'll back up just about a month in time. Let's see maybe a more like a month and a half ago the very first thing that Congress or their very first thing that the government did was. They opened up the economic injury disaster. Mown or I'm going to call it idle for Small Business Owners affected by Colbrad so normally this program disaster loans has been around for for a long time. And normally what happens? Is You have a disaster. She a physical disastrous Tornado Hurricane They declare a national disaster and then though business owners in that area of the disaster are allowed to apply for one of these loans and they're basically low interest rate long term working capital loans designed to help the business get through. The current crisis relaunched their business afterward. And then pay that loan back. You know once their business is back on its feet. And they're very attractive. Loans so the idol they announce did in early March and then very quickly made it available in all fifty states and that loan is a loan under the SBA program for up to two million dollars and it is three point. Seven five percent interest rate. can have a repayment term as long as thirty years. And it's two point seven five percent for nonprofits now subsequent to that a couple of weeks later. Congress passed the cures act and the president signed it on March. Twenty seventh and that law contained a number of programs that could help small businesses including the P which we could talk about but also a grant that is part of the disaster loan so when you apply for idle when you apply for an economic injury disaster loan you check a box. Now that says I'd like to be considered for an advance and the way the legislation was written. It was up to ten thousand dollars to be paid in three days. The three days did not happen. it took a couple of weeks but we have started to see business. Owners were getting deposits from the SBA for the advance on their disaster loan and subsequently because there was so much demand for this the Sba determined that they were GONNA pay out the advance based on the number of employees. So if you're a solo per noor you're the only employees in your business. You'd get one thousand dollars. If you have five employees you'd get five thousand dollars so that was a little bit of a shock for some business owners where who had? Who'd read articles that made it sound like this ten thousand dollars in free money you know? Grab it right away. It turned out to be more limited than that but we are starting to see those grants being made now. As of last Friday or was it Thursday days were a blur here the the SBA shot it down to new applications because they said basically. We don't have enough funding to continue to take new applications. So they're still working through the idol applications that are pending on a first come first serve basis is what they said so people who applied in the first round are still waiting to get in advance and or alone but we are starting to see those come through. So that's the first program that that overview makes sense. Yes yeah and thank you for that. It makes so much worse than us at you. WanNa add just a couple of notes with idol One is this is a working capital. Loan you don't actually ask for how much you need. And that's very confusing to the small business owner. What you do. Is You fill out a simple application with the SBA online? And I do hear from people who think they applied for P P P or idle and they're confused and what I tell them is if you went to. Sba DOT GOV. You applied for idol if you went to a lender bank or an online lender you play for P P P so that's the easiest way to distinguish says you only get idle through the SBA on the SBA's website and the other thing to keep in mind as idle with idle. There is a credit check. So they will check your personal credit and if you are anything other than a sole proprietor. They'll check your business credit through. Dnb as well and acceptable credit is a requirement. So we did right about that extensively in the first. Faq's article about disaster loans. We've seen a few people turned down for the idol loan based on credit. You certainly can provide an explanation to ask for reconsideration but even if you are turned down and you qualify for the advance or the grant you get to keep that regardless of whether you're approved or declined for idle so that is a net is a source of funding. That is not going to be dependent on your credit. Okay that's interesting yeah I I think. A lot of people are confused. They're seeing a grant to help me through my business but traditionally what apply for idle. You're applying for a loan. The advances just part of it to get money in the hands of business owners faster right. That's something that came later with the cares act but the overall purposes it's alone and you're borrowing from the government so the government if if we default on loans that are owed to the government whether it's your federal student loan or whether it's your tax debt or whether it's your economic injury disaster loan the ultimately taxpayers on the hook right so the government is trying to minimize the likelihood that significant numbers of the loans will go into default and that will come out of taxpayer funds. So that's why a credit check is involved and again there are there are ways to ask for reconsideration and provide an explanation if credit is an issue for you got it. Okay boy that is so helpful so okay so God I have so many questions for you. They should talk about. Pp Komo here. Zach great we could talk about the team. Yes I Diane I if I get five or six valid comments on a blog story. You know it's unusual. Most of them are scams about credit. Reactor I answered yesterday. One hundred and thirty eight business owners on one of these blog posts just one of them so yes the questions are coming in. They're valid and there's lots of them so confused. Do not feel bad fused on a daily basis read the regulations read the guidance from the SPCA. And then I still have questions at Doha okay. Good let's talk about so he was something that was created by the cures act. It's the paycheck protection program loan and I want to emphasize that name. It's paycheck protection. It is not the saved my business loan. It is the paycheck protection program loan. And so you have to remember what it's designed to do. It's designed to keep employees on the payroll so that the business Kellyanne make it through the next eight weeks after they get the loan and then hopefully things will have shaken out a little bit. They stay settled on eight weeks. Who knows it may be longer but settled on eight weeks and then you can rehire those employees. Hopefully get start getting back to work and you won't have lost all these employees Who you might otherwise kept on your payroll and it can include you. Chew so business. Owners are confused. But if you pay yourself through your business with certain qualifications you can get money out of the P P P program to and it can also help those who are self employed so those are ten ninety nine contractors those who file a schedule C. to report their business income on their personal tax forms. So that's very important because we've gotten a lot of questions from those individuals young Harris. So here's how it works. You apply for a loan amount based solely on payroll and related payroll expenses like group benefits. You you get overall you get two and a half times your average monthly payroll and there's a couple of different ways to look at it either the last twelve months or two thousand nineteen there's a seasonal calculation for seasonal businesses and for the self employed the. Sba has recently come out with the guidance that you base it on your net income from your two thousand nineteen tax return so whatever the line thirty one on your two thousand eighteen schedule C. Showed that's what you used to calculate your two and a half times monthly revenue your loan amount case a what. So if you think about it conceptually step back and I know it sounds confusing but step back. What they're trying to do is help you pay your payroll for eight weeks. So they're building a little bit extra there so eight weeks. Roughly you know two months. So you get two months of payroll and then there's at little half percent and that can be used for certain expenses such as rent mortgage utilities I'm sorry mortgage interest and utilities. And if you then after you get this loan the bank deposits money in your in your account if you use the funds for those purposes primarily payroll but also a little bit of rant mortgage interesting utilities then you can apply to your lender to have forgiven and in the meantime there's no payments for six months so the idea is you're going to get this loan. You're gonNA apply for forgiveness. You're going to keep paying people even if they're not working so there's a lot of confusion about that businesses with sent people home and then you say you show. Here's how I spent the money. If you spend it in the right way then you can have. It wiped out so basically it. You never really have to pay a loan rebel. Loan repayment now. If there are amounts that don't qualify for forgiveness. Let's say you didn't maintain payroll for any number of reasons. Maybe some employees couldn't come back to work and you couldn't replace them then. Any remaining balance becomes a loan for two years at one percent interest but the ideal of the program. The main purpose of the program is to keep people on payroll so that gets I think that gets confusing and frustrating for business owners because they have other expenses they need to pay right they might have genders. They need to pay inventory. Rent independent contractors so for many businesses applying for p. p. and idle can make sense because you might be using those funds for different purposes as long as you don't double dip and use idle funds for payroll and and the same amount for your PCP. Then you can apply for both programs if you qualify and those funds may be complementary and together get you through the current disaster so it makes sense it does it makes so much sense at now p. P P is done now for now like how are people applying for that through their lander great question so people go through goes through lenders. It concludes banks and Non Bank lenders and that program also halted for new applications last week because the funds were accounted for. You may have heard on the news the statistic that in fourteen days they made fourteen years worth of SBA loan through P P P so it was just truly a mad rush But many lenders are now ready and they're actually processing applications so they can get ready so when congress big fingers crossed I mean. I've got my fingers toes cross but it's looking pretty positive at this point as of Monday twentieth that they will this week. Allocate more funds to the program. Then they can submit those applications because every single application has to go through the SBA because remember. There's a certain amount of funds appropriated for this program. So they have to know you know how many funds have been a company loans have been approved and then of course how many get funded and then we have stories like shake shack returning their million dollars which is great because I will be available to small businesses. So the everything has to get funneled through the SBA and so There these lenders are getting ready to do that now. What I've been telling small business owners about where to get your PPO and his first of all certainly check with your own bank where you have your business relationship if they can help you. That may be the easiest route for you simply because they already know. Your Business Customer. You've you've given them certain information to open up a business checking account or get a business loan from them and so they verified you as a business customer but we do know that there are a number of small business owners who have not successfully gotten money through their own lender could be that the lenders making loan amounts above a certain dollar amount or only customers who have you know specific relationships with them etc and so companies like the one I work for natve are helping to funnel Customers to P P P lenders who may be a hub that and that includes both banks as well as non banks that have gotten either approved or working as agents to help process these loans so the important thing to remember is that well two things one is. If you don't fill out an application you definitely won't get the money right disorder. There's no guarantee that you that in this next round of funding they won't go through it very quickly and some business owners won't get get funding. We you know. We hope that this round is big enough and I know that the reason they had to reopen this because Congress hurt from constituents who were saying. We didn't get what we needed. But you won't get so so I would definitely say pursue the process for sure because you want to I don't WanNa say be a line because it's not like it's a one big line where you know where you are in the line right. Everybody's sort of like what? I went to Disney this year. And we got there at five in the. I think it was in the morning because we wanted to go on the. What's it called the Star Wars ride and so you have to get in the park and then when you get in the park you open the APP and you try to get the fast pass for it and it was random were number forty six and someone next to a Scott number two and you know then you know. It's it's it's that times you know times whatever times says but but we had to be in the park support was we had to be in the park and works at least try to get the best passed. So that's important and then The second thing I was going to say about this which is oh shoot. It's also important. Well I don't know I don't remember but I will say that If you are if you aren't if you haven't familiarized yourself these loans do so. I just an article this week on how to apply if you're self employed and it's different than the guidance that we saw before the SPA released his guidance so staying up to date with the latest information on the program seems a little overwhelming but there are a lot of common questions of those one hundred and thirty a questions. I just told you I answered you know. Many of them were very similar. Which was you know? How do I use the money could be forgiven? And how do I apply himself employed? So we've done our best to try to address that but the other thing is I know what it is. You need to get your book keeping up to date. Because this you don't have to have filed your two thousand eighteen tax returns but the information you will glean from those tax returns is what you will use to apply for idle or for P P P so being up to date with your bookie being is really essential so we have a couple of days till these you know hopefully open again fingers crossed again. So if you aren't up to date with at least your two thousand nineteen bookkeeping out recommend you do so and I would also recommend you at least get a pl together for twenty twenty is that could be helpful for your application if you go in that direction while okay. This is unbelievably valuable. I 'cause I was going to ask you about these self employed because that I remember of Nabo and we sit on these conference calls with people trying to figure it out and boy. That really helped tremendously. Yeah and Dan. I must say we still need more guidance. On a number of issues but that that the frustration with the self employed was we knew they could qualify for P P P but they and they and they announced that they opened the application for the self employed on April tenth but no guidance that was good Friday. No guidance came out the following week. And so all these people who wanted to apply because they the application was supposedly opened for them didn't know how to calculate their their payroll and so that was really unfortunate but now we do have the guidance so if you hesitated if you start to fill out your even if you filled it out and you're not sure if you understood how it worked I be happy to share that link. Diane great at Article Look at the guidance from the SPA. I know it's not fun but you can read these really accused from the SBA and there might be a question in there that it helps. You helps you answer so you can feel a little bit more confident about the process. Yeah yeah boy. There's there's there's I think there's like worse than all the sudden having your business shutdown in Dan having information coming at you like a sort of like a fire hose e that that it's like muddy water so and everyone is scrambling because they're trying to figure out how they're going to stay afloat or how they're going to weather the storm or whatever it is and it which is why. I'm so grateful that you and I are spending this time talking about this because I have to tell you. This is like the clearest. I've heard any of this is. I'm so glad weeks yet lead to. I'm so glad well you know for me it just it feels good to be able to do something right. I. I'm not a first responder. I can't you know I I can't work in any of those things but If I can help a few small business owners navigate this and figure out what the next step is going to do my best to do that. I so appreciate it now. I have sort of a a weird might potentially be questionable when I was one of those calls. I heard a woman say she applied for the EP and While she's waiting she's taken out a loan to cover her payroll so that her so she doesn't lose their employees. So is she going to be able to use the P P P to pay back the loan that she had to take out so it? It's a tricky situation. So I can't give the legal or tax advice on this and I would guess that most accountants and lawyers wouldn't want to give it on either the forgiveness the forgiveness basically works like this. You need to the minute. That money hits your bank account. It starts an eight week clock. Ticking and you need to document how you use the funds. And it's seventy five percent needs to be for payroll related expenses including the salaries you pay. Employees can include yourself certain payments. I have seen an SPA email. That said that you could not use it for If you're like an escort and you pay yourself a salary plus distributions you couldn't use it for the distributions portion so there are some limitations but View you and then you have to then you have to show. The lender provide documentation that that's how you spent it so I'm not you and it's not designed to pay debt to qualify for forgiveness. Even though the money shoes was four I would say that's a tricky situation so that is one where I would get some advice ride. Get some advice from an attorney or an accountant. Because she's going to have to demonstrate how she used those funds during the eight weeks after she got the loan and if she's already paid that payroll those eight weeks and that could probably be problematic so maybe she uses it in those eight weeks after she gets alone and then The very very tricky situation. I know I was listening to it and I was thinking okay. I'm not sure if the government quite gets it that these people are on a daily basis trying to figure out what early to deal and they're incurring more cost. A lot of them are incurring costs that they are not receiving revenue for debt. That you know it so I feel like when we come sir coming out of this. I wonder if like how long it's going to take for a lot of companies to Like get out of the whole. I feel like a lot of them are going to be sort of chasing themselves trying to make up for what they had to spend while they weren't getting any revenue and then when they start getting revenue. There's cost associated with that. Yeah and that's a valid point especially with something like Ido where it's pretty much alone. I mean there's an a small advance associated with it but it's pretty much alone. I should add that the idol. If you just wanted to grant you get the grant. And then they offer you a loan for nine thousand dollars you can say no you can. You don't have to take the loan. So that's something to know something worth noting But you know it is it is. It is a role question. the beauty of P P P is keeping those workers paid. So if when it's done right it can be basically a a grant from the government because the loan is for the government. Picks up the TAB for it but I can tell you from those questions that I've seen in the blogger so many individual circumstances and I'll give you two popular questions. I'm getting one is people already laid people off and those employees would rather collect unemployment because with the enhanced unemployment. There's a name for it not remember that the six hundred dollars see. They feel they'd be better off that way and so they would rather stay on unemployment now provided you can get it from your state. I know many states. It's like pulling teeth right to get if you're self employed but that so so those business owners and said what do I do you know? Employees rather collect unemployment. And they're not working so it's very confusing to employer to think I'm going to pay someone not to work because if if it's not a it's not a job where you can tell a work you're paying them on the payroll but they're not working so that's confusing. But I'm from the employee standpoint remember to this P P money can help cover Cover certain group benefit so keep you on the medical insurance retirement contributions things like that that are also very important during eight week period that you know if you just simply got laid off and had gone employment you might be scrambling to get health insurance benefits. So that's that's one thing to keep in mind the other scenario that I've seen that is I- Diane. I've I've wrestled with this in my mind and I just have not come the answer yet. Is You have a business. Who is highly dependent on contractors? So let's say you have a tutoring business in all your tutors are independent contractors the SBA said they independent contractors must in their own. You do not include them in your PC funding so you cannot get P P funding to continue to pay your contractors. They get P P P funding on their own but then do they collect the money from the government and then work for you without you paying them. It's a very valid question that I simply haven't found an answer to so these business owners who are reliant on independent contractors are really concerned because they can't get people funding to pay their contractors but if they don't pay contractors they don't their business right continue right so I don't have to answer that one yet. I wish I could. I wish I could pick the brain of someone who wrote that legislation that guidance and see where they're thinking. I'd like to know you know I. It's so interesting I'm listening to you on and thinking I think God bless them. I'm not a big fan of most of the our leader so to speak. But you know they're doing the best they can and this is a crazy situation and there are so many variables of how small businesses are created in. Run and part of. What's happening is we are realizing how diverse the small business landscape really is an end. What is really you know? So it's sort of hard to just like put your. I think what what they like to do is be able to say okay. Here's a pot of money and here's a Fang. Go spend it. We can't really do that here. Yeah a man. And and your comment about diversity. I think that just really really hits home when I read the comments and realize how many different you know one. Business has three employees to contractors. Or there's just so many different variations on a small business in their financial needs during this time. I think once we once we come out of it you know. I've been talking for the past five years that I've been with nave about you know you need to lineup financing before you need it and I always my flight. It always says opportunity or crisis. This is certainly qualifies as a crisis. I've talked about the need for having a Business Bank account about twenty percent of small businesses too many in the industry it can be higher. Don't have one so. They certainly felt it when they went to their bank. And the bank said we're only going to take applications from those who have an existing relationship with us right so there's all these things that we've been talking about for years to small business owners. You know make sure you're keeping up today. Make sure you're organized on your finances You know pay yourself a salary. Don't just take money out of the business is you need it but really pay yourself out all those things that make a material difference in a situation like this so not to beat anyone. 'cause every business owner is trying to do the best they can but I do think the sort of Shines a really bright spotlight on some of the ways that some small businesses are operating that are ending up. Unfortunately coming back to bite them during this crisis when they most need the funding. Exactly right right so we'll have the opportunity to learn from it. But in the meantime we want those businesses to be around to be able to learn from it yet on the other side of this and that's part of the problem too is no one knows when the other side of this is actually going to happen. Yes yes and the and the wanting I keep emphasizing. Everyone should do if they're having trouble with either questions about this program or getting the funding or whatever is contact your legislators in Washington DC. Because ultimately they're the ones who are going to get behind small business to get that funding increase at. It's so interesting Diana I saw an article over the weekend that it was talking about Katie Porter's office and how And and many congressional offices how they had to ramp up their staff to take calls fig portion is from small business owner. So you when you call be kind. Staffer is feeling stressed and overwhelmed as well but let them understand you know. Let them know what these questions are. That you're not finding any answers to let them know that you know your if your accounting return a same while. I can't answer that because we don't have guidance on let them know that because we need guidance to come out so that business owners can operate with more certainty in this very uncertain time as they navigate these programs exactly and remember that they know what was that I I had a friend who was the executive director of a really big small business chamber sixteen thousand numbers and he would say the interesting thing about small business owners. Is that when you've met one you've met one like can't say you bet all of them because there's just no way right so and in all fairness legislator has has not owned a business or does not currently on a business data. No this is new for them as well so everybody is a learning curve. Dang that's right. Wow Wow wow so Okay I got to leave it with those two things because I think they are so huge so we don't know technically what is going to have them but with this next thing. That's GONNA come out but I really like what you said about. Go ahead and get with your your lender now to get. The process started so that when the the funds become available. At least you're in the process. Least you're in you're closer to completing your application? That's right yes and we do by the way have a ton of articles that go into detail on this on the NAVC blog and an easy way to start with our calculator. Now that is not designed right. Now for the self-employed so But it'll it'll take you a page where you can get more information and That is at NAB DOT com slash. Sba loans such as SBA loans In that will for anyone has employees or business structure other than ten ninety. Nine are some other than a schedule. C. filer. That will help you understand how much you may qualify for and there's a bunch of FAQ's at the bottom and then you can go to our articles and I will update them as soon as I get on. Thank goodness I mean thank goodness you are doing this and figuring all this out for people because I think that helps all of us at least breathe because we know there are people out there who are weeding through all of this with with a with a better understanding of the we have. We don't have to necessarily get an education in the middle of of the insanity. Yeah we're trying. Well keep it up. It's live right and and I would also recommend to people to go to the SBA website Sba DOT ORG and 'cause I get notifications. I'm a member of A and I get notifications all the time with like tree written emails. Descend my congress. People all am I. Senator saying okay. You GotTa do that. 'cause they're they're a nonpartisan at the nonpartisan lobbying group for small business and that makes it a lot easier for the small business owner. Who is time crunch straightened to write the whole message themselves? They ask what the issues are. So I I think that more than ever you know the kinds of things you're doing with small business owners the kinds of things that groups like SBA is doing is so so important. Feel like you're part of part of someone who has your back right. Yeah as his this business ownership lonely to begin with but right now. It's you know it can be downright just isolating and scary rights knowing someone has your back in his trying to help the best they can as can be hopefully provide a little measure of comfort and some important information. Well this is also the great thing about now too so if you would share a little bit more about what nab is all about at how people can. I have the link that you gave about. Nab DOT com slash. Sba loans but how they can find you and other resources. Yeah yes I've been with NAPA five years education director so I do a lot of content podcasts and things like that I I come from credit. Background of many decades and Nath is the easiest way to describe us at least pre Kovic is. We're like Credit Karma for Small Business. So business owners would come to us to see their business credit for free. We're the only site where you can see your business credit from DNB experienced Equifax of for free. And then you could also see your personal credit and then use that information to help match match Small business owners to lending products. We don't sell information. We just use it with the technology but then platform to show you. You know what you may qualify for and we very quickly had to adapt to help our customers and other small business owners with the Kobe relief loan so the calculated. I mentioned the cares act came out on Friday and by Monday morning our team worked all weekend to launch that and have that available and over ninety five thousand small business owners have used that calculator out understand which they qualify for. So we're truly trying to bring technology the process so when it comes to these loans were partnering like we always do with you know lenders. And in this case what they're called agents there one who can help help facilitate these loans and were party with them to help direct the small business owner to places where they can get a P P P loan and I do remember now real quickly what I forgot to tell you. And that was that no matter where you go for p. p. loan the cost is the same so it's always going to be one percent for two years on any remaining balance and no fees the fees are waived and they cannot charging fees. So we're not gonNA charge fees to help help people find a P P P lender You we've had unfortunately we've heard from people who have paid as much as two thousand dollars to WHO said they would get them to the front of the line and unfortunately that was just. Yeah pure money lost. So don't do that. You know don't don't don't do that. You may have to pay your countdown. Get your book keeping up to date right. So you can apply. But you shouldn't pay a fee to apply for a p P. Loan and so just be careful that you're dealing with someone reputable boy. No kidding huge huge huge. Oh Jerry I so appreciate this that this is really just been tremendous thank you. You're so welcome while so guys you know. This'll be Something you're GONNA WANNA share with other people you want to refer back to it And as we go through all these changes make sure that you are connected to the NAB dot com site so that you can be getting updates as they get them. They're putting out blog posts sharing information as they get it. You can tell by listening to this episode. The jury's really good at explaining stuff so that the layman like us can understand it so make sure you. You've got that connection going and please continue to Prosper. Nba Curious and I'm going to add. Continue to breathe deep and slow we will get through this and until we meet again on another episode of accelerate. Your Business Growth. Goodbye and good day.

business owner Small Business Owners SBA Small Businesses Small Business self employed Diane Congress Jerry I Sba director Diane Helbig Diana DOT P. Loan Diane No Business Bank Detweiler Equifax
#606 How to Handle the Living at Work Lifestyle

The Small Business Radio Show

52:55 min | 2 months ago

#606 How to Handle the Living at Work Lifestyle

"Get ready for all the craziness of small business. It's exactly that craziness that makes it exciting and totally unbelievable small business radio is now on the air with your host Mary Molds. Well, thanks for joining this week's radio show. Remember this is the final word in small business for those keeping track. This is now show numbers six, hundred and six. This program is provided by the Hanover Insurance Group. Well, it's no surprise that depression and anxiety are up to record levels during this pandemic what can you do to deal with this? Well, here to help is David Burns MD adjunct clinical professor. Emeritus of Psychiatry and Behavioral Sciences at Stanford University School of medicine his weekly feeling good podcast by therapists and the general public with tips overcome depression, anxiety, relationship conflicts, habits, and addiction. He's got a new book out called feeling. Great. The revolutionary new treatment for depression anxiety. David. Welcome to the show. Thanks Perry. Well, this is a huge issue for us and I know give him before this happened in the mid nineties I suffered from huge depression anxiety. So I'm very familiar what's going on? Why is it peaking so much more now during the pandemic Well. I don't think I can answer that question, but it is a fact that it is. It is peaky and I've done research myself on the. Incidence and severity of depression than men and women. Before, the pandemic and since the pandemic and certainly. Doubled in and women everything had has pretty much depression, anxiety, anger and hopelessness. And in man anger has has doubled but I guess the reason we got upset at anytime is because of our thoughts and that idea goes back a couple thousand years to the Greek philosopher, epoch Titas who said People are disturbed not by things or events, but by our thoughts about them. And so when people are depressed there, you're giving yourself negative messages when when you're anxious like I'm a loser be depressed forever. and. Those thoughts are really why you're depressed your your thoughts in the here and now create all of your emotions. And the cool thing is. When you change the way, you think you can change the way you feel. You in the Book David Vet. Discovered that depression anxiety says something really good. Great about you and your core values what are those? Well, that's that's one of the new new discoveries and feeling great that has led to the ability of ultra rapid recovery from depression and anxiety and the old days I would say up until now most therapists think that the people with depression and anxiety get stuck in them be for for negative reasons like you want to feel sorry for yourself or you you watch secondary gain, you get attention from people and those ideas are are really kind of put downs and and hurtful, and they're generally not even true. We've discovered is that. Depression anxiety result from what about you your core values, for example, one of the. People that I discussed in the book was a woman named Karen who had been depressed for nine years because our daughter got shot in the face by some neighborhood boys. Who Snuck up on her with a high powered pellet rifle and it bullet. Pellet, whatever it was hit or her her teeth of one of her tooth's exploded and get a lot of damage to her mouth and face and she ran indoor. She was twelve years old. She was screaming and this led to nine years of surgeries and treatment for her daughter. The treatments for PTSD, was not successful and when Karen came to me, she'd been struggling for. You know all that time with severe depression anxiety guilt shame hopelessness telling herself I'm a bad mother. It's my fault. I. Never should have. Let her go out to play that that night things of that nature and what and before. I try to help anyone crushed thoughts. I save what are these thoughts and feelings show about you that's that's positive an awesome. And that's the opposite of the way psychiatry and psychology generally work and but it's pretty obvious. You know she's very Karen is very self critical and that shows she has high standards. And her high standards have caused her to accomplish a great deal for herself. She got a PhD she has She's a clinical psychologist as a tremendous practice. She's done a tremendous amount. For her daughter, for example. In, addition her feelings of guilt and shame and Italian yourself I'm a bad mother actually shows that she's a good mother a loving mother and she's done everything she can to to help her daughter and continues. Right up to the day when when I what I treated her Her anxiety is a great thing because the last time she let her guard down and said, it's okay to go out and play her daughter had a horrible traumatic event and so her intense anxiety is an expression of her love for her daughter and to protect her daughter. She's like a mama bear protecting her cubs. And then her sadness and depression is also an expression of of for love. I said Karen if there was a magic button here, you press at all your depression and anxiety instantly vanish. And you'll be euphoric would would you press that button? She says Oh absolutely everyone says that everyone who's depressing they wanNA press about then feel happy. But when you think about it, I said so I take that you wanna feel happy and euphoric to be. All, your daughter is suffering incredibly. Is that correct? She said Oh no no, that sounds horrible. And so you. So you see her her depression isn't a bad thing to get rid of it. It's a good thing. And together, we made a list of twenty five things that her. Negative feelings and her negative thoughts showed about her that was really beautiful and they were obvious powerful things like her anger. What is that show about her well arrangers healthy. The those boys parents never should've let them go playing with neighborhood kids with a loaded rifle. So, is this why we see so many very successful and creative people in the world suffer from depression anxiety. I don't think I know the answer to that question and I'm not even sure that's true. I know that's a kind of a myth that people people. Do like to talk along those lines and certainly true that a lot of famous if two people have struggled with depression, a lot of people who aren't gifted. In that way have struggled with depression to what I'm referring to this a little different, not that Karen has some or people who are depressed have some special. Aptitude it just that their feelings are the expression of what's beautiful about them they. It's not due to mechanical imbalance in the brain or some mental disorder but here's the bottom line once she saw this and I, said, maybe Karen, we don't want to press that magic button which style your emotions down to a lower level where you feel better. But you could still keep all these these beautiful qualities of high standards and love for your daughter and humility was another. Quality that she had that was you could see in her depression herself criticisms and she said Yeah let's do that. So I said how depressed would you want to be between? Today, and for the last nine years, you've been hundred out of one hundred. How much depression would you need? itchy. So ten percent is enough. And I said well, can I show you plenty? She started laughing and said no tennis plenty and she gave numbers to dial down her shame or guilt or anxiety or rage to like five. Zero ten in that range, and now her resistance has disappeared and then I was able to help her crush her negative thoughts which were distorted like I never should have let her go out and play. Well, you'd have to be a fortune teller to know that she's being so unfair to herself but once that resistance disappears and she and her shame disappears and she sees that are negative. Feelings are beautiful positive something to be proud of. Then it's paradoxically easy for her to smash those thoughts and recover, and that's why I wrote feeling great because the. When I work with people now, they generally recover in just one session. It has to be ninety minutes session like with care to our session to to go through the various steps but ninety percent of the time people recovering now in one session, and this is revolutionary in new and the reason I'm writing feeling great is because the general public can use these techniques whether or not. You're in therapy to vastly accelerate your your recovery and it's a very positive it's a realistic, but but but positive message and I think it's a major breakthrough in psychotherapy. So. For All the small business owners that are listening and a lot of us do suffer from depression anxiety. What's the first step stay should take David? So they can start feeling better. Well I. It isn't a matter of tips. It's it's a systematic procedure so they could either you know pick up my first book feeling good. The new mood therapy research shows that two thirds of the people who read that book or even seriously depressed recover within four weeks with no other treatment or the new feeling great which has even more powerful techniques than in my first book feeling good and then that shows you how to write down your negative thoughts when you're upset, what are you telling yourself and how to identify the distortions in those thoughts and how to crush those thoughts and the new book also shows you how to discover. What's really beautiful about yourself this leading to your depression anxiety the shame see in our culture psychiatrists and psychologists have this idea that you're broken. If you're depressed you, there's something wrong with your brain or your childhood or you have a mental disorder. Of some kind and those kinds of messages just just create shame which which makes these these problems worse and once that shame has been eliminated then there are so many powerful techniques Tonkin back to the these negative thoughts like. Karen's thoughts was. That the people in the audience. They predated her in front of a live audience as part of a training workshop to show how the techniques work, and she was certain that the people in the audience were judging her as much as she was judging herself and thinking she was a bad mother and then one of the techniques. Developed over one hundred, Ignatz. But one of them is called the experimental technique. Let's do an experiment and see what you're. Thinking is true I said, how could could we find out how these people in the audience feel about you? She said well, I suppose I could ask them. And I said, would you WanNa do that and she said Oh? No, that'd be terrible. That'd be. Scary and they probably won't tell me the truth I said, well, I you can ask them if they're judging you and then you can ask them if they're lying through their teeth. She says, okay let's do it. So I asked the audience would any of YOU WANNA come up and take the microphone? Healthcare and what you think of her and people you know ten twelve people just rushed out of their chairs and formed a lion and then she asked one of a time. Are you judging me? And every one of them started sobbing and said, you're my hero care onto to get up in front of a live audience and talk about such personal. Experience. To, share it with us to see how this new therapy the doctor Burns created works. and to see it happening before very is is fantastic. You know I. Don't Judge You Karen, I I love you, and then Karen would start sobbing and the person would start saw and she saw suddenly how way off base all of these self critical thoughts were and then not only did her feelings improve they all went to zero but below zero she estimated at the end like her bill to gone from plus one, hundred, two minus a thousand. And she has to meet it or frustration and anger gone from plus one, hundred, two minus million. I mean she was in a state of of euphoria and that has lasted to this day that session was for four years ago and she says I, you know not only did she recover but I I happen to to record the session and so I gave her a copy of so she and her daughter could could listen to it or watch it, and then when her daughter she played for her daughter. Her daughter suddenly recovered to because her daughter didn't even know her mom was feeling so horrible for those nine years. But. It's really a great message that that you can change the way you feel Kinda happen quickly without frogs and without lengthy therapy in in most most cases, and that's that's exciting. because. You know small business people are anyone who's depressed I turn on TV and all they hear antidepressants antidepressants you know things like that and but the the the antidepressants are not as powerful as their promoted by the by the psychopharmacology community. I know I started out as a full-time psychopharmacologists at University of Pennsylvania Medical School in doing brain research on. Brain Chemistry and. I almost never had patients recover certainly never quickly and most of them really never they they got a little better maybe but they didn't get to joy and what I wanted was to be able to bring people to State of joy. And that's that's why I directed my career in the direction of you know first developing cognitive therapy. That's why I wrote my first book feeling good was all about cognitive therapy and that was one, thousand, nine, hundred eighty, and that book sold millions of copies because helps people but now in my work at Stanford. I've developed even more powerful techniques in addition to those cognitive techniques and feeling good. That's why I wrote feeling great and I'm just can't wait for people to start to get it to read it and send me emails and Tell me. What was your reaction was that helpful to you did your depression improved at your oppression depression disappear On the show talking about an alternate approach to the Prussian. Anxiety. Can Get in touch with you and get a copy of the book. Well, it's on Amazon right now. You you can. You can order the publisher. Printed seven thousand copies and it sold out almost overnight. So they have another huge print so you can. You can get it at Amazon that's the easiest thing. Also, people can go to my website feeling good dot com. That's feeling good as one word with to Jesus in the middle, and there's tons of free resources a feeling good dot com, my weekly feeling good podcasts have had. Almost a three, million downloads on a lot of people they're all free. Of course, a lot of people listen to them, email me and say, well, your podcasts feared mayor, your books of have cured meat. So there's a tremendous amount of things that listeners can do. Who are feeling down or blue or unhappy about yourself or your life or anxious and you can change the way you feel. In many cases. Really, really quickly and and really dramatically. Tim Thanks for joining us as an may twenty cpt in Chicago right back. The Hanover Insurance, group seventy, two percent of small businesses just like yours agree that advice from an insurance agent is critical to their insurance purchase plus working with an independent agent is a great way to support a local business. So talk to your agent today about your coverage and make sure to ask about the Hanover flirting is small businesses hard and confusing most entrepreneurs start a company, the solve a problem it just want to. Focus on doing only that unfortunately running business gets in the way and everything that comes along with it like marketing sales, customer service employees, freelancers, and vendors in money and finance varies new Book Small Business Acts One hundred shortcuts to your success solves this problem. It's a simple guide for anyone in a small business to be able to accomplish one of these tests in five steps or less no more angst over the issue of. Searching for the solution on the Web, really on ski and various these tips from their combined fifty years in business both a small business owners and his journalists interviewing thought leaders about their path to prosperity. It's never been easier to start a business, but with so much competition moving at the speed of the Internet, it's also never been so easy to fail. This doesn't have to be you keep this guy nearby and new desk. Tablet smartphone or under your pillow, it allow you to quickly plus through most problems you'll encounter and leave more time to do what you love at your company. Do you still have great expectations for the great recession? Very can show you how to let go of failure and bounce to get ready for the next great success. Go to www dot barry dot com. Very. We'll show you how to get crazy and achieve your business success. Stick around to get your small business unstuck more small business radio with Barry Moles now on view cpt H, Wendy Chicago's Progressive Talk. Customer Loyalty is the life blood of American small business. We were lying repeat customers, economic sustainability, and future planning midst the covid nineteen pandemic small businesses, and they're loyal customers have had to weather harsh changes as small businesses reopened their doors. It's important for them to re engage their customer bases to grow and get back on their feet. This past February prior to the Esscalation covid Nineteen Day smart software conducted a survey of two thousand US consumers who have visited small businesses specifically. In the hair and nail salons, pet service businesses, spas, and Ted to industries in the last year to better understand what they prioritize when they find their to professional service provider, her disgust key findings findings, and talk about how they apply to small business. Today is Jeff Dickerson who's the CEO Day smart software a technology company that specializes in the design development and support of simple powerful scheduling and resource management solutions for the salon SPA pet and Tattoo Industries Jeff welcome to the show. Thank you. Thank you for the invite i. saw you in your bio that you were the CEO of the NEAT company. I have to tell you I was one of the first uses of that. You guys were far ahead of your time. I they are. I. Came Onboard after the after the introduction but it was A great example of a great free offering at the right time, and it's kind of interesting before I got there and I would start it they. They created it because they were just just receipts everywhere and nobody could everywhere. Just I mean people have shown for April Fifteenth, Tax Day, empty a shoe box, and go put it together. You've talked to my accountant. It's unbelievable and they they came up with this technology and it just simply worked at work eloquently there in the Philadelphia Airport in comes by Martha Stewart in buys a complete inventory of it. and. She mentioned it on her show the thing took off, and as they say, the rest is history the investors brought me on board. Are the software background in they they the company failed to produce what's next and and software and expense reporting and all the software automation came but they still had the number one way of parsing data and put it in the right column. So I came in and we took the technology from a software standpoint and got it to HP printers and got the others. yeah it was. It was a great great. Bay Store and I take my hat off to the to the guys at that started great and it still works today. Yeah. Great Innovation. Well, let's dig into the survey. You did I thought one of the most important things was that retaining employs also retain customers and I think so many times jeff small business owners. Lucite that a lot of the customers are actually loyal employees more they are to your business. I. Staggered At that finding. But then again, I'm not and it's just not small businesses. It's it's medium and large businesses. Also, you know the old adage is the customers you know should be number one, the number happen and most happier your investors and and I disagree it should be your employees happy employees make the best offering service and therefore it permeates up and down the line. It's really interesting particularly, almost twenty four, thousand small businesses in forty forty countries. It doesn't matter where you are. It's still the same. They want the personal touch they they want the personal experience and it's not so much about the sign outside as it is delivering that service and what this echoes is that if your of your employees aren't happy and go down the street, their clients more often than not will follow. It's interesting because I still believe that people do business with other people. As you said that personal touch is even more important today. What can we do during? Kovic to actually retain our employees to make sure that they're happy I think. I think it's a couple of things you know technology for the sake of technology is is gone people want to use technology to feel smart efficient and profitable, and you know you you said you said something. In the beginning about that and I think you know in today's World They WANNA be able to fall in the survey echoed. This is they wanna be able to make an make an appointment online. They don't WanNa have to sit and wait they got their what is another survey said buried? The average text is is looked out within three seconds receiving. It's amazing I mean yeah, it is I. Hope I'm not that addictive but except for Karen sending texts to their kids, I'm not sure three seconds I don't even know they had. That's another. That's another whole discussion. Teenage girls. but what happens is getting getting the the online and making it easy. The whole thing you said something, it's gotTa be easy and one of the things I are. Really pound into our our one hundred and something employees at the eloquence. It's in its simplicity. You do not need to make it difficult and fact just the opposite if it can be powerful. It should be simple. I'll tell you one thing about small medium businesses they have the exact same needs is a fortune five, hundred company. They have the same needs as a proctor and gamble they've got a find customers after deliver a product or service have to get paid, they have to take care of their social media. All my goodness. If you Rinse Wash Rinse repeat and retain customers you have to take care of payroll benefits. They had the same thing, but they don't have a staff of. Five. Hundred operations to do it. It's usually a one woman or one man band, and it takes a lot of guts to open up a small business or really does in but they have the same needs. Big Company I loved. One of the things you've found in your survey would that the personal touches really matter I'm always really amazed when I call someone up and I quote unquote for member their birthday and they're so surprised. Oh, you remember my birthday and I'm like, no, it's in the software. But those things matter. Sure does. It absolutely matters and. Creating automation to make it chest unnatural thought or discussion, and also such as text marketing reminders. August as your birthday, get fifty percent off on on all products. That it's a personal touch, we live in such a sterile world. Now, we got a bartered by so many different different messages having personalized on just cut through the flock. It really does and again it's another way to get the customer the comeback or to try you again and what I find is that too many small businesses especially, ones are in the service businesses where it's maybe only one or two people they try to muscle their way through with more hard work rather than getting the right technology. So they can have these in place and get them automated. So these things happen even while they're working. It's you know what it is. We call it. Santa. Seven forget that's what we want to do with our our solutions are set. Have the owner of this who's usually player coach you know they're working and also managing the whole thing and you set it, forget it, and you get the benefit of of the personalization by by doing that and you you also separate yourself and your competition and why no more small businesses use automation and use the process that really can take their small business to the next level Jeff. I doubt. That is a great question. Allied sure I'm not sure I have the full answer but I think directionally People are are they. They're too busy to to spend a few moments into the set part of it. I don't have time for that I there. I'm so busy I've got backed up back to backpack whereas if you just take a little bit tiring set, forget you outpace everybody. And, I think that's part of it. Is. The setting part of it it it can be. Intimidating it's an unknown and. I. Think we have shown that was folks overcome nap. The aside is is measurable and significant, and it does make a difference as far as landing a customer because I've always believed jeff that we actually can't sell anything to anybody. We have to be there when people are ready to buy and and making sure that you stay in touch with people during text or email it least when the rate of by you'll get into the maybe pile and you have a chance of getting their business. If they don't hear from you for months or years on end, you've got no chance. Zero chance it has to be consistent it can't be awkward and you also have to about. About seven or eight years ago. I was a judge at the entrepreneurial. Contests headed MIT in Boston in this this guy got up and spokane he was a psychiatrist ecology, all these degrees and it was talking about sales in having grown up in tech sales I thought this would be an interesting and of all things. He talked about a hair salon. This is before I came to run day smart. Anyway he said we make a mistake because we don't appeal to the five six or seven sentences or looking goes I know you looking funny because you only learn five senses but there's also emotional their cerebral. There's lot of other emotions come into he goes forward and a quick. Of A woman washing another woman's hair and said Oh by the way we just got this new shampoo. What do you think of that? Can you feel tangle and she goes he asked him a flashed up something like eleven percent of them bought the product. The next one woman was there and all of a sudden he goes can you feel the meant? Oh, I can't she reaches around and shows the model. Now it appeals not only to the field sense but to the I sense and she got a chance to smell it was a mint leaf it jumped up to eighteen nineteen percent. The last one was amazing she talks about the above. The hair talks about you know here reaches around with my hands are soapy. Would you grab that? And the woman sitting in the chair getting your hair done grabbed it while jumped up to forty six percent. Bought it. They felt part of it. Wow. That's amazing. Little things like that. You have to stay connected to your customers. You really do think about your experiences to restaurants that you go to or the services that you go to. I went into a place to get. Pizza the other night my daughter, and listen to come in and go wait. You didn't get the barbecue chicken this time, Jeff. Well, what happened What it was. Awesome. I love that to treat you like an individual they know who you are. It's like, cheers everyone knew your name, right? So Jeff during this time, the small business owners that day smart works with a lot of high touch businesses. Right and they've probably been hit the hardest by the COVID nineteen pandemic. What advice are you giving to those small business owners? Now a couple of things we we have just after. Covert hit on. We had a really notable trump. Also in our card processing revenue, and then we bounce back to not only have our best personal days in company history, but best weeks invest Lonski. We didn't always going on. And then we started listening to some of the sales calls recorded. And usually, they're so busy trying to get off the phone to get the other stuff there quick their truncated there and they get. They wanted to have a conversation. They had time in what we're finding back to what we just discussed is the set and forget our trainings are trainings tripled in. We even had we said, wait a second let's go out to our twenty, three thousand customers and no cost have them come back and get trained all the different things it absolutely took off, and now they had time to do it and we had so many comments I, wish I wish I would have spent. The two hours are you know three years ago I can't believe how much money I lost I love the idea Jeff, you said, they now have the time to do it because I believe that's one of the silver linings in this whole covid. Mess is that now small business owners can do things that they should have been doing all along and it's going to help them when this whole thing is over. It sure is in there. Some things you know there's there's going to be a vaccine. We're GONNA move on but there's some things that genie's out of the bottle and you will not be able to put it back in in one of the things is going to be just general touch from credit cards to surfaces I. Think there's just I think going to be an uptick in hygiene and distancing it's not gonna be never everyone. Of. Needle a little bit. But I, think for small businesses, step back and say, how can I do something a little different than give my customers the added comfort. So one of the things that we ended up doing is one of our offerings as barber shop in and you don't know barbershop when you get your name up on the Kiosk, right? You don't do that at a high end hair slot what we ended up doing quickly taking that APP and putting it to the mobile phone tiring it in in people had to wait in the parking lot. saying, Oh, by the way, we're running late five minutes and now we also doing doing geofencing and some other things that are pretty cool to be able to say hey. I know. If you're in the area we have an opening you can come in earlier in taken advantage use technology. Be More profitable in in in reaching your customers in don't use it be intimidated or or or or the light. You'll have an opportunity to embrace it and there's there's so many great. It's just not. There's so many great technologies out there that make it simple. So for the simple and during difficult times, this is really where I believe entrepreneurs really come through and they find some fantastic innovations. Jeff thanks so much on the show where can people learn more about the survey and learn more about how day smart software can help Your Business? Day Smart Dot. com and on there there's not only customer survey there's a lot of other generic industry things in life like I said, we applaud people who have the guts to break away from the false security of a big company and start their own put a shingle up and there's a lot of details guidelines and stuff to digest on day smart specific but just just generic helpful hints Jeff. Thanks again this is an may twenty cpt in Chicago be right back. According to the Hanover Insurance Group seventy two percent of small businesses just like yours agree that advice from an insurance agent is critical to their insurance purchase plus worked with an independent agent is a great way to support a local business. So talk to agent today about your coverage and make sure to ask about the Hanover. You have a business to run, which means you have a business to protect when you work with an independent insurance agent you benefit from not only their expertise, but their knowledge of Your Business and your community. The Hanover is a leading insurance provider for businesses like yours. That's because they work in partnership with you and your to offer coverage convenience and expert claims handling fall tailored to the needs of nervous the port small business while you protect your small business to talk to your local independent insurance agent today at ask about the Hanover. What a frigging mess the small business world is these days. You know I've always been a bit of a germ freak in proper, but I didn't actually think I would see economic apocalypse in my lifetime but we are now seeing a once in every one hundred year event with the shutting down of the economy. But there is a way through now is not the time to close your eyes and wait for everything to return to normal. Now is the time actually the burn your boats because. It's never going back to we thought was normal now as time for small business owners to begin to pivot and reinvent their business free post corona autonomy you know this is my fourth recession that I've weathered. So whatever you're going through I've actually been there before let me know I can help you re Imagine Your Business and get through this very difficult time contact me at seven seven, three, eight, three, seven, eight, two, five, zero or email me Barry mullets dot com remember I'm here for you. Stick around to get your small business unstuck more of small business radio with Berry. Moles now on W. Cpt Twenty, Chicano Goes Progressive Talk. The covert pandemic for small businesses is now and it six months with really no signs of abating even before the pandemic small business employees and employers were dealing with the effects of an increasingly complex work life reality and Kobe one, thousand, nine hundred has driven a living at work lifestyle and other financial stressors which are really making things worse I WanNa Welcome Back Jessica Mosier who's the senior vice president for Small Business Solutions At metlife? She's back talking about their monthly Small Business Corona Impact Poll Jessica. Welcome back. Hey thank you for having me on very to the back. So how are things going with covert in New York now? Well. Things I'm happy to say that the city has done in new. York. City has done a fantastic job of of really driving the rates down and I will say since Labor Day I'd seen long are signs of life in people returning to Manhattan. So you know we're definitely still following all the rules. Cautiously after gives us hope for the future. We'll work life balance for especially small business owners been difficult for a long time, but it seems like code really made it worse. This phrase living at work now is really reality. It is right work and life have really become blurred. I mean people are working at home and it's hard to know when the workday starts or stops given back. So many people are either forced to stay at home or their offices are closed. So it really does present like you said, some challenges, some of these people are working from home remotely for the very first. Time and so you know you've got a less defined schedule. You're more reliant on technology. You're basically always on and it can lead to burn out more than ever before in fact, you mentioned small businesses, of course, forty, eight percent, our poll show forty, eight percent of small businesses say they're struggling to keep up with how work life that change and work life is is Is impacting them and and that's up forty percent of them are saying it now it was forty one percent earlier this early last year and that's a pretty big change. and. You know what? A small business owners might say this is really great. My employees now are working all the time for me and I'm thinking no, this is not a good idea because as you said, it's burnt out and if our employs burnout out, it's not good for anybody. Walkway exactly right four in ten. We saw four intention, but they are employees are struggling to keep balance demand dot com with this always on schedule and so right. So food almost thirty percent of small businesses say they're struggling to keep up forty percent of employees are trying to figure it out I. Mean it's a it is a real challenge when we think about burnout, we think about. Stress two and three employees are feeling more stressed now than before the pandemic and. For good reason. Right Jessica there's so much worried about your word about the normal things of light before and work. But now we have to worry about am I going to get sick and is someone I know going to get sick? How is my company can be doing? Are they going to be business? Yeah Yeah. Exactly. three quarters of small business employees in particular are concerned about at least one aspect of their wellbeing as a result of the virus. So over half to fifty, five percent of employees are concerned about the I match. In. The wake of the pandemic and forty four percent are concerned with social health mental health physical health. So there's a lot. Of stress out there. So in your view point, what's really the best way for small business owners to really navigate this always on culture So I mean, it's a tough question because to your point some people are like, Hey, this is great. Were were somebody is always at my Beck and call by the I, think on the flip side is you're always feeling that pressure. I think. Because there's there are some basic challenges I think the solutions are somewhat basic as well like. Small Business. Owners in particular I would say that really need to listen to what their employees are saying keep staying tuned to wear your particular workforce's unique pain points are is it is it that now your conference calls or starting at seven and going until nine is it? There's this overarching. Expectation, that there's twenty, four, seven response is it that your team is feeling particularly socially isolated if you can understand that in your particular company, I think that you've got. I think that's the way to navigate it. Before the pandemic employees who worked at smaller companies are more likely to say that their employer provided them with flexibility to manage working life, and that was a really big class Now, more than ever the employer support a close family relationships that you get advert at the small business employees is is really I think the differentiator to keep your employees engaged and Productive like bottom line productive I think you bring up a great point Jessica because that's really where it starts her employees, how they're feeling listen to the pressure what's going on in their voices what's going on their homes and really how you can help mitigate some of those things because I think that a lot of small business owners they just go on like. In the office and now they're were at home and so it's the same, but it's not. Yeah Yeah if you can hear what's going on? It is amazing. This is not specific to small businesses. I would say this is generally any aspect of our lives. It is amazing how the people that you see all the time you work with all the time. If you ask them, what is bothering you what's on that will in itself provide the space for people to feel more connected. Now, as the owner as their boss, you're going to want to listen and then create solutions if you can. Right. So if if you're if you're hearing different things about while I really am feeling a lot of stress over. I'm worried fell fifty five percent while their financial health. You can provide something that will help them feel more secure. That is a fantastic way to address some of those concerns benefits. Again, I met life my brain is going to go there. Benefit options like disability lead caregiver leave that provides. People a sense of security. Flexibility, which is so critical right now to deal with all the uncertainties especially now that may help people feel better and then therefore be more productive. You know in this hasn't really changed since Kobe because when I talked to small business employees. So what are you really work hard for this company and they say, well, I, believe in their mission but they also say because the people that I work for really care and I know it's hard. Now for employers to really care because the small business owner is going through Jessica pressures over their own. They're just they're just trying to keep it together in their to exactly. Exactly. I mean I know that employers are small business employers are feeling a ton of pressure. I have friends family I. Totally get fish I, need them before the pandemic, right? All of the many small business owners concerned about competitive benefits being expensive. I totally get that. However given where we are right now and given that there. So many things that we can do that maybe don't. Take that costs and put it on the employers shoulders the idea of. Offering the right kind of benefits is something that is actually could be a key component of small businesses. Having those productive employees potentially even reopening so. There's a lot of interplay between how people are feeling how employees are feeling. If they're feeling financially worried, it's hard for them to be productive and certainly compensation is a big part of our benefits can also play an impactful role and so it's not just to it's to make your employees feel cared for so that they can be productive and it's about altering the benefits that. Makes Sense for you I'm for them and I love the idea of folks on the benefits because again, if the benefits can take some of the stress away, the employees are going to work better I mean just think about own lives we're stressed we don't work very effectively but if we can take some stress away, we're going to be a lot more productive for the small business. Yeah I. think that's right. I think. It's it's going to be. So I don't WanNa, make it a commercial I. Think there are voluntary benefits that a worthwhile to look into small business owners recognized the strategic value of benefits generally, conversations. I've had in the statistics that I've looked at cost is a huge concern for that. Voluntary benefits our employees are benefits that employees enroll in and pay for on their own. It's a good option provides practical solutions. The point that I would make here is forty six percent of small business employees in particular are interested in a in a wider array of benefits and they're currently offered even if they're responsible for paint wall or part of a cost like axe meal, and so while is a potential way to. To, address to address some of those concerns and to your point if you're in, you know your employees are feeling burnt out. You know they're feeling stressed you know that they are going to be left engaged unless productive and so that is a way to potentially address summer. What kinds of voluntary benefits at this point can employers offer to their employees where the employs pay? What are you suggesting? So I think there's one it really depends on what your employees are looking to learn. There's lots of, for example, you can provide dental insurance where you pay for some of it and your employees paid from some of it. You can do the same with basic life pack of life benefit that your employees can then by up to there's legal options that like a legal plan that we have but. You can also have employees often and paid for. I would say that it is very. Critical illness. There's lots of different things that are offered, but it's important to listen to what your employees are looking for talk to a broker or appeal whoever however you get those benefits to figure out what's what's going to become most sense. For your employees, what's going to resonate most strongly for them and then regardless of what it? The key one of the keys I think is really to communicate it because I have spoken to a few small business owners food said, you know I went out and I i. got this and then nobody paid attention to read and like ninety nine times out of one hundred because they didn't know about it. He's Like. Well, surprise queer. Consistent communication. And under some making sure the employees understand it right. So not necessarily saying, Hey, guess what you now have dental that you can pay for what about doesn't necessarily help me understand where the benefit of having rental insurance is almost half of employees who understand their benefits forty, nine percent report. It's feel holistically well, and that gets again to productivity. So it is nice but it's also it's also you know bottom line affected and just can we have to understand what your employs really want now stability ability right? Because there's so many unknowns their lives, and if they can get some benefits that offer them stability, they're gonNa feel better about where they are and where they're going. One hundred percent I mean Matra bottom line they feel stable. They're in a position to to boost their overall wellness and they're getting that from you as their employer who who, who, then you know directly directly drives them feeling supported fat is going to keep them engaged in productive. I love that you're doing the small business krona impact poll monthly. What other trends are you really saying and what's the outlook for small business? Well You know it it is. It is it is important to do it monthly because things are changing as we almost. So rapidly I would say you know the beginning no surprise. Small businesses were worried about staying open. They were worried about the strength of their businesses I would say as we transition, what is it? Now, this is our. been six months for six years or sixty years I'm not really sure. I. Don't know it's like one long day and also six years. I would say that businesses given their living list, they're starting to feel more stable. They are starting to feel more secure many pivoted their models, and we talked about this last time to meet what today's new normal is. But I would say that small businesses where hearing are really still concerned, they have concerns about the future. Almost two thirds of small business owners are concerned about having stay closed or closing again to do another coat covered nineteen nine hundred. Sixty five percent of small business leaders are thinking. It's going GonNa, take six months or more before we see anything like a normal business climate I call that out because it was forty five percent in March and it's fifty five percent now so. Worth practical business small business owners are nothing if not practical bear living here they're they're moving forward that they're also recognizing those concerns and they're worried about keeping their employees safe in their customers sick the unlike other gnashed a natural disasters that we phase. Usually those have a warning a beginning and end here we're just not quite sure how long this is going to go just Jessica. Thanks again for joining US join us in talking about the small business corona virus impact poll where can people learn more about the benefits they get from metlife? Our METLIFE DOT com, and at I cited a number of stats from our employee benefit trends study. So it's METLIFE DOT com slash employees employee benefit trans or you'd be. Sluggishness Twenty Twenty Jessica thanks again for joining us I want everyone for joining this week's radio show, I want to thank our incredible staff especially, our booking producer Sarah Shafran Institute of Producer Lady. Home makes this at home recording sound so much better with all the sound effects when you're actually hearing it or marketing manager. Gordon Gilchrist if you want your small business to thrive in this cronin economy, give me a call. Of private line so I can listen to what your concerns are seven, seven, three, eight, three, seven, eight, two, five, zero or email me a barrier dot com. Remember love everyone trust a few pal your own canoe and go hands. A couple of times have a and passionate week. You can find molds on the web at very dot com or more episodes of small business radio and small BIZ radio show dot com.

Small Business business owner depression Karen Jeff Dickerson Jessica Mosier Hanover Insurance Group David Burns US Amazon David metlife Psychiatry and Behavioral Scie Hanover PTSD Chicago Barry Moles Mary Molds University of Pennsylvania Med Titas