35 Burst results for "Single Month"
"single month" Discussed on Change Lives Make Money
"Be. That's why i always have a mentor. Always even when my business is prospering. My business like. I'm so grateful. My businesses on fire right now still have a mentor. Because i need to have skin in the game at all fucking times man like i want skin in the game because guess what as soon as you take skin out of the game chill just resting on the fruits of your labor for me like what i feel like one of the biggest reasons that my business grows every month is that i put uncomfortable pressure on myself purposely. Because i want to grow like. I don't wanna be the fucking same. I don't wanna be the same this month that has was last month. I don't want my business to decrease. I want my business to increase and so i must do whatever is necessary in order to make that happen and i'll put uncomfortable pressure myself by investing in a mentor. That is like a significant chunk of change every single month so that i always have fucking skin in the game. Because i'm so committed to my own success that i'll pay whatever the price is like. I know the price. And i'm willing to pay every single month month over month until the day that i fucking die so if you wanna make more money every single need to be investing money back into yourself. I this useful valuable cool. I'm going to recap everything that we talked on today. So which is going to be a big recap because we've talked so if you're two thousand dollars a month and you wanna make more money every single month get consistent with the right content. Have your workflow laid out an optimized have integrity to your workflow and actually do the shit. You say you're gonna do starting thirty conversations per day if you're following isn't big enough to start their conversation pretty active expanding our network and you need to know that you're gonna be fucking tired while you're grinding because it's likely that you have another job and it's likely that you're going to have put in work and your off time and so understand that and accept that and don't resist it. Don't complain about it. We talked about yesterday. Don't complain about it. Just fucking do the work so once you're at ten k. And you want to get to twenty. How do you make money every single month number one is your mindset. You can't be the big fish small pond. If you're the smartest person in the room number twos you need to be spending your time on high arline activities. and you'd be outsourcing. Their arrest number three..
"single month" Discussed on Change Lives Make Money
"A you're doing every livestream in the group you just. There's no possible way. You're gonna grow past that level because write this down. On my coach you cannot grow into paint. you won't grow. You will resist at every turn if you're at ten thousand dollars a month right now. It's likely that you've had the ability to scale your business assigned more clients. But you don't want to sign more clients because you're argued so strapped for time that there's no point signing where people because you already don't have any time you don't wanna give away the only time that you have left you need to get into the mindset of buying your time back to get into the mindset of buying your time. Thank you mastermind of super excited. That's the next month the entire month x. Month is called becoming a ceo. I'm super excited for it to get in the mindset of buying your time back okay number three the third thing that you need to do if you want to grow your business every single month wants you're at ten thousand dollars a month let go of control and you need to fully transition from me to wheat. Let go of control and fully transition from me to week. One of the hardest things i ever had to do in my coaching. Business was trust another coach to be as integral as i am with my coaching partisans. I've ever had to do but then you meet somebody like jeffrey eaten. Who goes above and beyond at every turn. Is there for every single one of my clients just as much as i am. You meet somebody. Calebs disc who shows up to every single livestream was so much passion so much energy so much intensity. You need to let go of control. Need to cut fully transitioned from me a week if you wanna take your coaching business to the next level. Once you're a ten k. You need to understand like there's only so much that you can do by yourself and if you wanna go fast go alone but if you wanna go far you have to go together. You have to go together. You've got to put the right people in the right seats on the bus. And then you all need to be driving in the same direction at the same pace and that's how you get successful and there's so much more that goes into that and including like building culture and building teams and building a movement. There's a lot it's not just hiring people. It's also being a good leader and there's a lot goes into that but you do need your transition from me if you want to grow your coaching business every single month the fourth thing that you need to be thinking about if.
"single month" Discussed on Change Lives Make Money
"Choose one of the entries and send you a thousand ours over pay pal. Ooh how exciting. Exciting you guys and exciting for me. The last person. I sent it thousand dollars to use it to buy a trip to hawaii so i'm excited to see what the person does that. I give the thousand ours to okay. So we're talking about how to make more money every single month and i was thinking about how to make this episode the most valuable and i was talking to my fiance. And i think there's going to be two different layers to this podcast. Solaire number one is going to be going from to ten thousand dollars and then layer. Number two is going to be going from ten thousand dollars. Plus so i'm we're gonna pretend that it's the end of the month and you may two thousand dollars that's like the baseline that's like the baseline that mean. Kirsten came up with when we were brainstorming. This episode together. So we're gonna pretend that you're making two thousand dollars a month right now and you're making two thousand dollars a month and your goal is to get ten thousand dollars a month so i'm going to give you guys some things that you need to be thinking about if you want to make more money every single month and then once i get to the ten thousand mark with the two thousand people then we're gonna talk about once you're ten k. How do you get your business to the next level. Actually one of the biggest reasons. I'm doing this. Podcast is one of my clients. Samantha mills reach out. And she's like yeah. I just hit ten k. Now there's another level like you just said ten thousand dollars a month and that's cool like now there's like now you're in a completely different arenas now you're in a completely different ballgame so if you're a two thousand dollars a month right now and you want to grow your coaching business. I'm gonna give you guys some things that you need to be thinking about in order to make sure that your coaching business is growing month over month and that you're making more money every single month so number. One thing you need to do is at the end of the month. If you may two thousand dollars you need to look back on your month and you need to ask yourself. The question was consistent with my content. That's the first question as in was posting not even consistent with content but was consistent with the right content and the right content is connection proof in value. If you're inside of the coaching academy we talk about frequently we give you guys frameworks. We give you guys scripts we templates. There's no reason if you're in the coaching academy that you shouldn't be consistent with your content other than you haven't put the work in especially knowing that like i already pre thought that there's going to be a lot of people that struggle with writing content so i- priroda nine templates for you on the fitness coaches to using and also wrote an e book called one hundred continent is that i put inside of the academy. There's literally no reason that you shouldn't be consistent with your content other than you. Just don't want it bad enough or you having you're dialed in your workflow enough where it's important to you. So number one is in need to ask yourself. The question was consistent with my content and my definition of consistent with my content is three times per week if you wanna get to.
The Psychological Toll of Long-Term Unemployment
"Spent every single month since the start of this pandemic picking apart jobs numbers and unemployment claims. But there's a lot happening in the labor force that doesn't get captured in that data. Right like the toll that long term unemployment during a once in a lifetime pandemic can take and how that long term unemployment is creating less predictable back to work economy. Marketplace's kristen schwab has that one be. Lieberman's daughter has an auto immune disease so in the virginia. High school where she teaches computers and coding mandated. That teachers come back to work last august. she quit. I really thought i could find something. Even if it was part time employment. She applied to software companies that work with schools but she has no sales experience. She applied to teach spanish which she's taught before no bites job. That have nothing to do with computers or teaching like an hourly position at the dmv helped. You just have so much time with just your thoughts and it eats you up. Losing a job is already isolating says art goldsmith economist at washington and lee university and now there's the isolation of the pandemic itself that has created a lot of poor mental health more so in this recession and in previous recessions long-term unemployment changes how people feel about their worth is workers sarah damascus associate at penn state before the pandemic she followed people who lost their jobs by the twelve month mark they were describing themselves as having fewer and fewer john's that they felt that they were qualified for this can create a pattern. Someone gets job. Low their skill level or one. That has nothing to do with their skills. They're unhappy and leave or let go because they were never a good fit and then they're back out there searching. It's devastating for their career in the long run each time they scramble and find something in fail. They fall further and further
S6 E12 - This is how to get (financially) healthy
"Your housing your food your transportation and then medical and absolute necessities so if you have prescriptions or you've had doctor's appointments or you absolutely have to have daycare because you don't have family or friends that can watch and you have to pay for daycare. Those are absolute necessities. Everything else is extra fluff lifestyle spending. So when you're going through and figuring everything out these four things need to be taken care of welcome to another episode of the we serve now. What podcast the show. Where i do my best to answer the questions veterans and their families are already asking so you can make your post military life your best life. My name is aaron perkins. I'm a us army combat veteran husband to a beautiful wife. Daddy to amazing kiddos. I'm the author of the resolve book and that is a step by step guide. That takes you the veteran through a process of rediscovering. Your life's purpose. After you left the military. And i gotta tell you i have so been looking forward to today's episode because my special guest is here to talk about something that matters to every single one of us is topic money. My guest today is quite boss. Marco is a twelve year navy veteran who deployed in support of operation enduring freedom. He got out got his bachelor of science. Degree started a side gig as a financial coach in two thousand sixteen while working in the nonprofit industry in didn't take marco long to realize that he was struggling with a lot of the same financial issues as the people. He was trying to help so in an attempt to fix his own struggles. Marco applied business cash flow principles to his own finances with an eighteen months. He added nearly one hundred thousand dollars to his net worth and his skills are skills that anyone can use. Marco now has his own financial consulting business. Called live like others. can't marco. it is so good to have you on the show today. Welcome to we serve now. What a thanks for having me on. It's pleasure to be here to serve all the rest of the veterans. They're listening absolutely man absolutely. Been looking forward to have you on the show. So what just take a few minutes and introduce yourself. Tell us a little bit of your back story how you got here. Well you covered a lot of it which was great but like it said so. I served twelve years of military. And when i got out i had a mountain of debt. I think it was like sixty thousand dollars in debt. When i left active duty was going to school got my bachelor business management and when moved down to florida a job. They're kinda help me pay down some more of The debt that ended up having once i got back from afghanistan. 'cause so side note. I went to afghan volunteer to to afghanistan to pay off my consumer debt and paid off the debt and then had a ton of money when i got back and did some investments that were really great but the problem was is. I didn't change my spending habits and some other habits. That i had that were really ingrained so i ended up building up that data again and was down in florida before i moved back home to ohio i ended up with like it probably about another twenty grand worth of debt when i moved back home and i was like said twenty twenty sixteen. I started looking at my personal finances. I got married in two thousand fifteen and after a year of trying to manage to all that we finally got everything into really like one pot start applying the business finance principles to my own personal finances and when i first started i was negative. Twenty five thousand dollars in my net worth so because all everything and i still wanna own twenty five thousand dollars so when i started applying some of those principles and turned it around and it was like oh my gosh in eighteen months be able to get to seventy five thousand and net worth. It was not so. I started taking some of those same principles and teaching some people. I knew some friends. And it's like okay. I really got something here but was really interesting. Is that these same principles basic math principles but these are the same things that have teaching the low income. People that for the nonprofit that i was working at so is really crazy that. There's so much parallel. The only difference is that my mistakes were spectacular because there is a larger amount of income to work with so it's it's really interesting the mindset that we don't teach so i that's what it was like. Okay there's a group of people working in the nonprofit world and the rule low income side of things. There's a whole support system around that but there's very few supports for this this middle class. The wealthy know how to do it. The low income have a ton of support. And when you're trying to make that transition to from low income or even the lower middle-class into an upper middle class even making that transition if you don't have some the fundamentals You're never gonna make it or it's gonna take forever by the time you retire like oh okay now i get. It would have been great thirty years ago. Sure so that's why i got into. That's what i got into being a coach. Cool man all right. So so the first question i have for you is it. It's a simple one. But i think it's one of those things that needs to be addressed because a lot of us find ourselves in a situation where we think that our finances are kind of like a bygone conclusion. You know i grew up in poverty. You know song going to stay in poverty. And so i don't even think about i. Just go through the motions. I you know. I get the car loan. I get credit cards. I get in debt. You know i do all these sayings in. I'm not really focused on my financial health right so when it comes to finances why should i even care. How big of a deal is it. Well i would have to say just starting out. It's actually perfect timing because this last year taught all of us. I mean how many people lost their jobs or were furloughed or laid off and maybe two never even get them back. It can come at any time. And if you're not prepared for it is what a lot of people don't realize is that when they signed their name for alone they're trading future time for something right now and it takes a special type of person to be an entrepreneur to be to be able to go out and create wealth but the majority of americans work for their money as opposed to creating their money. If that makes sense and there's nothing wrong with that. There's nothing wrong going to work and and working a nine to five job you can be in everyday millionaire working a nine to five job you can. It's entirely possible but it's just. It's really crazy that when when wrenches thrown into it that we lose traction so fast if thing was like bank rate. It's on the ads that you've been running for me so it's six hundred ten. Ten people don't budget seven ten barely budget. An eight out of ten are living paycheck to paycheck. It's it's crazy as stupid number. Eighty percent of the people in the us are living paycheck to paycheck. That's nuts. That really is so eight out of ten people living paycheck to paycheck. Just you know if if you miss a paycheck or like you just mentioned you lose your job because of whatever reason pandemic or anything else. It's a huge impact. Not just. I don't know how i'm gonna pay bills for the next couple of weeks but it can like really really set you back. I think it's a perfect setup to talk about. What you just mentioned budgeting a little bit right. A lot of people don't budget so let's say for example. I know what a budget is. You know i've heard the term of. I've seen it on the news talk about but i've never tried it for me and for my family. Can you give us an insight into that. Like where do you even get started. Well sure an you can do a search on the internet for how i do a budget and almost all of them are going to give you the first piece of bad advice that you will ever hear when it comes to budgeting track your expenses for the next month. No you don't have to track your expenses for the next month. You know why because what you do. This month is the exact same thing he did last month. Just pull your bank statements. Look at your bank statements. That will is a great snapshot of your personal financial behavior and what your lifestyle choices are and when you take a look at that then you've got you've got gotta place all of those into a it or as we'll talk a little bit here a of a wall for foundation. There are four things that you have to take care of everything else is fluff and you can create whatever whatever other buckets you wine or i mean flake from an accounting. Were coming perspective. These are lineups okay. So you've got you've got your income and your expenses and then your expenses or all of your line break it down and then it breaks down even further when you file your taxes so every category that you make is a line item but there's four that are super important. Four and a lot of the times people tried to budget everything and they say okay budget down every last dollar and even the even the dollars that you're gonna put into savings if you don't have a good foundation to take care of the basic things that you need to have. It doesn't matter what you put into savings. It doesn't matter what what you spend on clothes. It doesn't excuse me it doesn't matter what what extra expenses and entertainment things that you wanna do. You've got to have these four things. Take care of i and what's interesting about them. Is it lines up. Perfectly with maslow's hierarchy and i'll leave it at that for further on all right so talk to us a little bit more about the four walls right. You mentioned the four walls and you know unite chatted about these a little bit before we go kind of hit the record button here as we were preparing for the show but that i'd never heard that term before the four walls. Can you explain like what those four walls are shirt. A quick back story on on the four walls. Is that if you do any personal financial searching on the internet. You're probably gonna come across the name. Dave ramsey dave ramsey. Oh yes some guy of phenomenal mindset really. Is there some things. Because i'm a business guy. There's some things that i can't entirely subscribe to because for me personally. There is some good debt. Because i'm a business guy. I used other people's money to make more money for my business. So that i can go ahead and potentially hire somebody in sure. Grow the economy that right right so for me. There is some good data. But from dave ramsey's perspective. There's no debt is good so the four walls are the four basic things that you need to survive. And when i say talking about maslow's hierarchy the bottom two levels of maslow's hierarchy pyramid are psychological and safety and that deals with food shelter and essentially money and i clued transportation in that because you need transportation get to and from work sir so the four walls are actually order. I it's it's your housing your food your transportation and then i. I don't like saying catch off for this last one but medical and other absolute necessities. So if you have prescriptions or you've had doctor's appointments or you absolutely have to have daycare 'cause you don't have family or friends that can watch and you have to pay for daycare. Those are absolute necessities. Everything else is extra fluff lifestyle. Spending this is still considered lifestyle spending as well but this is your baseline lifestyle. So when you're going through and figuring everything out these four things need to be taken care of and as you're going through the math and figure out okay. I'm not bringing in enough to cover the us basic four things. you're living to lavishly. You have played into the game of catching up with the joneses. You're trying to find too many influencers and live like them and showcase to the world. What all the amount of debt that you're bringing on is essentially what you're showcasing. You're not living the good life you're actually living a really crappy life. So that's kind of the premise of the four walls. And it when. I didn't really know that term when i first started doing my own budgeting but i realize kay. I've got regular monthly expenses that i always have to pay out have to pay my mortgage. I always have to pay the insurance. I always have to put gas in my car. Food on the table and a couple of medications and and some clothes. Those are the things that always spend money on every single month. What's fantastic about that is because it is you have the ability to look back over the last twelve months and really identify what your lifestyle is just by those expenses alone. Yeah that's that's interesting and it's it's definitely a a i won't say it's that different but it's definitely different than like you said what a lot of folks are gonna find when they do that. Google search for when they do that duck go search right on the internet of. Hey how do. I do a budget you know. What are the first things. I i should consider and and using hierarchy of needs and for those who are familiar with it. This basically just a pyramid that that stacks from bottom to top the needs. Every person has basic needs like markos already talked about psychological needs and then tops off. Self-fulfilment needs achieving your full potential including creative activities. And things like that. But with the four walls i know. They're all critical right but is one more important than the other. Is that the all really really for lack of a better term foundational for your financial health. They all are foundational. But dave will argue. And i kinda back this little bit. Is that if you have a choice between spending money on your electric bill and spending money on food you buy food and you can work with the company to to keep your electricity on food. Would probably the be the highest priority. Next would be your housing so everything that's involved with your housing your mortgage your mortgage. Iran's your utilities and then transportation would be third because there are things that you can do if you're spending too much on transportation. There's things that you can do to to lower those expenses but we can get into that little bit and then obviously medical. Now it's it'd be a toss up then if you've got to take medications or you need food a well. Okay then yeah but but at the same time. If the majority americans being healthy and not needing a whole lot of medications food would be the top priority so food station and then the other necessities sure sure so that so that kind of helps me prioritize as far as you know if i do find myself in a situation like I don't know what i'm going to you know. I only have so much money this month. And i can't pay whatever this one bill. Is you know kind of helps me. Prioritize food housing transportation medical. You know and then if it's more detailed it's down to the really really fine details of a few dollars here versus a few dollars here then. I think that's something you really just sit down like. If it's if it's you by yourself you just make the best decision right an absolutely. If it's you with your family you know you sit down with your spouse and or with your partner and you you talk about it like what do we want to do this month to make ends meet well and and i would say to that the amount of people who actually don't realize where their money's going is phenomenal so he say eighty percents living paycheck to paycheck. I would say one hundred percent of that. Eighty percent have no idea whether money's going and they don't realize that they probably have enough coming in to cover these four walls and then some that the problem comes is when they make all of the additional lifestyle choices and then they're like oh. I don't have enough money for food while it's because they just bought a thousand dollar iphone. So i mean like i know that's really rudimentary example. Because most people are buying their phones on the month to month plan that they put on that they tacked onto your bill which side note really crazy. I was trying to buy a new phone for my wife. No cellphone store will let me pay full price outright for the phone. They forced me to put it onto a monthly plan. Really i is crazy not i was like. I've got nine hundred dollars. That i'm gonna pay you right now and they don't want it. They want it on the monthly plan. So what's funny is so my family. We are an android family. Okay we've always been. We've never gotten into the iphones. You know my daughter. She's a teenager now. So she's kind of leading me toward the iphone but we've always been an android family and for the past few years. I have bought all of our phones directly from samsung. I don't know if you can do that with apple or not if it has to be carrier specific and you have to do over a month to month plan but if i go to samsung dot com. I can just buy that phone outright. I couldn't yeah. I basically i swipe my card more or less you know and you type in my numbers. He and then a couple of days i get new phone on my on my doorstep and so have to remember that for my wife because she's a samsung guy. I'm an iphone. Yeah for sure and so we when we started doing that. We've been with our with our carrier for. I don't know five six seven years now and so we're not really planning on leaving and going to another carrier. But i do get the unlocked phones just in case i need to right and so and so it is really nice to just be able to swipe their credit card and be like. Hey here you go. Here's all the money up front. I don't have to worry about that That money coming out every month right so off that sidetrack for second sorry about that it was just. It was really crazy when i was trying to do that. I couldn't believe that is crazy for phone. So why things that. When when i sit down with somebody and i'm going through this. Is that a lot of people. Don't realize all of the essentially the line items within each of these categories so under housing. There's a couple of lines you've got your mortgage or your rent which includes particularly if you have a mortgage. It also
Interview With Ian Dunlap, the Master Investor
"You've been doing a lot of work. Educating and inspiring black people on how to get wealthy via the stock market so break down your basic thesis. How do we get wealthy via the stock market very simple. We have to invest every month. Always try to tell. People get it years prior fifty years prior six years prior when we invested. Oftentimes our grandparents will go back. The money was not there or we invested in insurance. The money wasn't there but now there's a lot more transparency. We have to invest every single month. So even if you put five hundred dollars a month into the market into index fund which exxon is just like a basket or collection of stock. So if you don't know the one pick it gives you a bunch of companies bundled together and over thirty year you can have roughly million dollars depend on if you get anywhere from seven to twelve percent Interest on on those gains. So i mean last year was exceptional because we were at thirty and forty percent. We won't have the same thing this year but year-over-year you showers about twelve percent and then always tell people to get half index funds have technology stocks. And because we are living in technological age we have been since the early nineteen nineties. Like around four That clinton help usher that wave in the does the best blueprint to go with all the companies that we all love. Apple microsoft's zone will run out tesla instagram's owned by facebook. Those are the biggest companies that we are that we have in the world and we should put our money installs companies to be able to secure our.
Debunking Common Tax Misconceptions
"Let's jump into the tax misconceptions matt. Let's start with the first one and this one is if file extension. I don't have to pay anything to the irs. until october. i have heard about that. Yeah and we wanted to lead off with that one because there might be some folks who are thinking oh man. I don't have to deal with my taxes over the next month. Maybe i should just file extension right now and if i do that then i won't have to pay any money. But that's just not the case right. It'd be nice to hang onto your money for a few more months. Not give to the. Irs keep that money in your own account. Earning interest the entire time but sadly this isn't true even if you have an extension and are waiting to file your return until this fall you still have to determine what you owe the irs and you have to pay them now. If you don't do that you're going to penalties in addition to the tax when you do end up getting around to paying the money. The rest later on this fall in october yes up to a lot of thinking well. What's the point of file extension. If i still have to pay right but you know making sure that you don't screw this up is important because you will. Oh half a percent an interest every single month that you are late in paying the irs. What you oh so. Make sure that you keep that in mind joel. Next up on the list is maybe a saying or a phrase that people kinda subscribe to which is the thought that tax refunds are great. If you're getting thousands of dollars back in your taxes it feels so good right. Yeah does but you could have been using that money all year long to save more money. You know whether you're paying off debt or maybe you're investing in yourself or you can put more money in tax advantage accounts to actually grow your wealth and so some say that the problem here is that you've given an interest free loan to the government and that does make some sense right but the real problem is that when you get money and it feels like a windfall right. It's not something you necessarily counting on. Maybe kind of feels like a lottery ticket. You're you're more apt to spend it recklessly A lump sum tax refund is more of an emotional and behavioral money problem than just an like. I lost eight hundred twenty cents an interest to the irs. Problem right yeah and considering how low savings rates are right now the fact that you got a thousand dollar tax refund. It's not about the interests that you lost it's almost negligible right. That is very little money
Record Demand at Uber as Vaccinations Rise
"Morning and their report march was their best single month of passenger bookings. And their 12 year history. Let that sink in March of this year. Was the best month of bookings in their 12 year. History for uber demand is so strong there now, creating a $250 Million fund to kinda entice people to come back and be drivers. That's how strong the demand is at uber. I don't know if you're listening right now and you have been driving for uber here in Austin, You can add your own personal insight and
Almost 19,000 Migrant Children Stopped At U.S. Border in March
"The number of migrant Children arriving at the southern border is setting records. Almost 19,000 unaccompanied minors were taken into custody at the US Mexico border in March. That is the most ever in a single month. The number of total apprehensions at the border rose as well to more than 170,000. That is the highest monthly total in at least 15 years. NPR's Joel Rose covers immigration and joins us now. Hey, Joel! Hey. Also So these numbers I mean, they're really hard to wrap your brain around. Can you just put them in context for us? Well, sure, The Biden administration has tried to portray this as a normal seasonal cycle. And it's true that migration numbers tend to peak in the spring. But these numbers are not typical to find the last month with this many apprehensions you have to go all the way back to march of 2006. Although I should note that this is not a perfect comparison, because single adults today are being quickly expelled from the U. S. Under a public health order, immigration officials say many of these so called encounters almost. Ah, third are people who are crossing more than once and so many are probably getting counted. More than once, too. But even with that caveat, this is a very big
How Much Should You Spend on Marketing?
"Marketing. It's money we have to spend to bring in new customers. It's one of the things a lot of entrepreneurs neglect and they wonder why they're not making enough revenue one. Today's episode. i'm gonna give you a simple formula to know how much to spend to acquire customer. And how much and told to spend every single month on marketing a lot. We will go around doing this the wrong way. They kind of just think. I want to acquire customer in the cheapest way possible or i want to acquire as many customers as possible with the least amount of money. No no no okay. I'm going to save a lot of headaches a lot of time and especially money so this is what you're going through. Your first step is need to understand the ltv of your customer. The lifetime value. How much money on average does each customer spend at your business now. You might be using some sort of Data or revenue analytics tool like profit well or burr. Metrics or chart mogul but to keep things simple. If you don't have one of those tools about the way propolis freeze if you want to check them out. They can integrate with your payment processor. but an easy to figure out. The ltv is to kelly all the revenue you've ever made in your business and divide that by the number of customers you've had so the make things simple. Let's just say. I made one hundred thousand dollars in revenue in my business so far and had a hundred customers if i divide that that means my. Ltv per customer is thousand dollars on average. The amount of money i take from each customer in total is a thousand so some customers will spend more. Some customers will spend less but this is on average thousand dollars per customer. Now this could be because some customers are buying more of your stuff or coming back are staying longer. If it's a subscription service or Are buying up upsells. This all is factored in the ltv. It's an average of how much money you make per customer so this number is really important. Your ltv why because now you know how much you make per customer so every time you get a customer on average you're gonna make a thousand dollars from them in the lifetime of customers rating with you so now you know you need to acquire this customer for less money. You have to factor in how much it costs you to get this customer. Not only in terms of you know maybe add dollars of running facebook ads. But if there's somebody that's on your team that's hired to do this marketing person or using service you have to include that cost too but if you're doing it yourself then we're gonna go straight up the cost to acquire this customer so if you spent two thousand dollars to have a booth at a conference and you got four customers out of conference it costs you five hundred dollars each customer. If you're ltv's thousand that's not bad okay. You doubled but tv's three hundred. You lost the money on acquiring that customer. This why you're ltv is so important to know. How much money are you going to get by acquiring this customer so once you know your ltv you know you have this much wiggle room on acquiring that customer now. I like to at least start by spending twenty five percent of my ltv on the customer. Why because i have other expenses of my business. And i want to be able to skill this as much as possible so if my ltv one thousand. I don't want to spend more than two hundred fifty dollars to acquire that customer. Ltv is four hundred dollars. Then you spend more than one hundred dollars obviously the lower the caq. The customer acquisition cost the better. That means you are getting a tremendous amount of upside tremendous value from that customer with very little cost in your into acquire them. So that's a next thing you need to figure out. How much does it cost you to acquire a customer. Not every channel that you try to Market is gonna get you the same cac so you might run facebook ads and let's say for example. It costs you ten dollars per lead to get A lead and you can convert those into customer at a twenty five percent conversion rate. I mean it cost you. Forty dollars to acquire customer on facebook at you might sponsor a podcast and you have a unique link and that unique link tells you how many customers do get and this is why when it comes to something like sponsorships it's good to experiment and see With a few episodes how well it does. You can understand the caq so that you can double or triple down on this medium on this avenue of marketing.
How to Make More Money With the Team You Have
"Whether you're a team of one or team of one hundred there are certain tasks you can do to bring in more cash and in today's episode. I'm gonna put on my frugal hat on. I wanna make sure we squeeze as much money out of the current team you already have. Spending money is not the answer first. Let's maximize what we can do with who we have once we do that. We want to take things to the next level. Then we can consider bring on somebody else on our team but we need a maximize who we have right now and you'll be surprised. How much output. How much benefit how. Much money you can generally in new sales. You just realign certain tasks for your team members no matter what department during before we get into the nitty gritty details. Let's discuss what are the ways we can bring in money will really. There are three ways to make sure we make more money in our business to bring in more revenue. The obvious one is just more customers. More people buying your products or services. That's number one now. A lotta people. Just stop here. They're like just more customers. Well there are other ways. Money number to each customer spends more money so instead of each customer spending fifty dollars Each customer spent one hundred dollars. You just doubled your revenue cages double. How much money you make without even bring in new customers. This is often called lifetime value. Now i want to explain this one before we move on so yes you can bring in more customers number one number two. Each customer spends more doesn't necessarily mean they spend more when they first by they can buy one product but then they come back and buy another or they upgrade their plan or they have an ad on attitude their plan or they go from Your membership to your private coaching point. Here's at the same. Customer is paying you more money and lastly is retention is keeping your customers now if you have a software company like sas business where people pay you every single month for membership or you have a community like ecorse course community where people learn from you every month or you have monthly. Coaching any reoccurring model. This is essential. Okay you need to make sure you keep your customers. Even if they're not spending more by keeping your customers you basically plug any leaks in a bucket right. There's no sense in bring in or working so hard on marketing to bring more customers. If just as many leave you okay keeping customers actually a lot less expensive than bringing in a new customer. Now save for example. You an ecommerce store. You're in retail. And you might be well. I don't have a membership model. Omar people buy from me and then they leave. Well that's okay but you need to make sure they continue to buy from you. You have to see this as a membership model if somebody has bought something from your ecommerce sore And they haven't bought from you in months. That's a problem. You need to find ways to re engage with them. Give him reasons. Give him purposes to buy your products. Yes maybe they bought for themselves. But hey there's a holiday pretty much every single month. Have you bought something for your mother for mother's day one about fathers day. What about birthdays christmas. Valentine's day i can go on and on but the point is is that people buy things for other people not just for themselves make it so it is sort of a subscription model to get them to come back and keep buying. That's a reoccurring customer and if you have great quality products they will love you for the gift ideas all right so these are the ways people can make more money. So how am. I gonna tap into my team to do that. Well everybody on. Your team has a job already right. They have duties. All you have to do is refocus. Those do these to apply to one of those three things. So i'm gonna give you some examples. Let's say you have somebody who's doing customer support. They're not selling. They're not bringing any new customers but they deal with the customers that they already have the ones that are asking support questions or asking questions about products or sizing or whatever. It is if you want retention. If won't people coming back. You won't be able to keep paying you. These people are your soldiers okay. These people are going to help you big time your support team. If you have a sale going on you've ever promotion going on. They should close off all conversations with a reminder of that if there's a better way for them to save the customer money i know. This sounds out counterintuitive but you can save the customer money varroa wrong plan for some reason or they're spending their money on the wrong things by giving the customer advice. Hey you can actually do better on an annual plan versus your monthly plan. You could save up to one hundred and fifty dollars by going annual. I noticed you've been with us for a year already. The customer gets locked in you get upfront cash flow and the customer really appreciates you looking out for them so get your support team to actively keep your customers happy and can keep them Retained and continuing to pay you now. This isn't happened by accident. it's obviously takes training. But if you allow the metrics that they're measured against to be aligned with this this is what's going to work so when you're evaluating your customer support team make this one of the things are evaluated on retention. How many customers they save. How many customers do the upgrade the hits her milestones. You can give them a bonus you can give them a raise whatever it is incentivize them because at the end of the day people need a carrot.
Romney proposes monthly checks for parents, up to $350 per child
"ABC. Is this child benefit plan part of this stimulus thing, or just something separate this increasing the child tax credit of What is it like $250 per child every month? What? Yeah, they want to basically do something that is more or less universal basic income. They want to give you it's in the 250. I actually might be 3 50 per child every single month, and you know the problem with this plan guys. It's actually based universal basic income is actually an idea that was backed by a nick honest by the name of Milton Friedman, who was very, very bright. But what Ms Singing all of this because universal basic income is Hey, what is going to have the government send you a check every single month on make sure that you don't fall below a certain level. Friedman's plan eliminates all of the other and government programs that are designed to try and lift people out of poverty. It eliminates them and it also overtime. Make sure that we don't decrease or reduce the incentive to work. So he is something called the negative income tax, which is a little bit. I mean, that's really getting into the weeds. But what they want to do is just basically pile money on top of what people are already getting and again. I mean, you know these these issues I mean the child tax credit all of these other things that they're trying to throw into this mass cash. These are all things that we can argue about, and we can debate after we're out of the recession and people have been vaccinated and the pandemic is over. All of these other things that are going on right now. You can't tell me we had to get money in people's hands because families they're hurting and then your first day in office. First week in office, signed a bunch of executive orders. They killed jobs. And don't worry about protecting the environment. Screw the environment right now. We can worry about it. We're out of this reception guys be on Lee jobs that the government should be worrying about is making sure we don't get bombed defense. They should be getting people vaccinated and keep people from solving you. Don't worry about what you've got is best. It's in the walls where the house is burning down. Um, wi be si dot com was where
The True Cost of Sustainable Skincare with Tata Harper
"I feel like there's so many misconceptions in the beauty industry really in the luxury industry in general too. But you know Clean beauty is not elevated enough or clean. Beauty doesn't work as well. And i think what's interesting. Is that you kind of saw those challenges. Or you heard those misconceptions and you're like no. I'm gonna change this right like i love that i'm gonna i'm gonna give it a try because enough you know because i think that now what we need is a lot of consumer products that make our life better deal you know not just like superficially better but like really that they They elevate our quality of life. And from that lance. It's what really kept me motivated and really like we spent like five years creating the harper because the formulas didn't exist. No one knew how to use like natural ingredients to preserve or to a mall. Sify or to again or to stabilize those were not like raw materials were used just for like marketing and And there was not a lot of science around like the formulation aspect of natural skincare and took a really long time to make them happen and also formulate from a different point of view because a lot of natural skinner was always formulated with this idea of minimalism and and a lot of like the first gen natural products. They were created a lot. I by the low hus movement remember that movement that lifestyle movement that is being natural so the fact that the product was natural was actually more important than the even that the product worked ben and data no for skin care. Because you only buy skin care too because it works right exactly. Why you don't like by this moisturizer to save the planet like you buy this moisture is great moisturizer and then you have your charities and other things to do other things but But yeah no i was. I was really challenging. It was almost like with the creation of our company. We talent almost every aspect of being a maker of skin-care not only from the ingredients and the formulas but also by having our farm like what you were saying before the farm has been such a special place for us because a lot of skin care is outsource. The majority of the companies are outsource. They outsource almost every piece of their of their Of their business to third parties whether it's the formulation to labs that a lot of times abusing tons of basis and just you know the smell or the color or the incentive vitamin seen our. We're going to add. Hulo renege on jason or you know things like that but you find a lot of companies that have very unique products and formulas that are really unique so for us it was always very clear that we needed to have our own our end and our own formulation Our own chemists and our own lab so that we can really formulate products from scratch like we like doing and that every ingredient has a purpose and also every single one of our formulas doesn't rely on just one ingredient like we're not like on one ingredient type of company where company that by ingredients from all over the world and use them in the you know in different formulas in very high concentrations. So no i mean. I think it makes so much sense. And i love that you guys and your approach is truly like farm to beauty right. I feel like that's such a Sort of a marketing term that you hear thrown around alongside clean beauty etc. But you're literally you know harvesting in growing ingredients on your farm for some of your formulas So can you explain a little bit more about how that process works in terms of You know like organic farming and how you guys are actively working milan. I mean. I think that's fascinating kodaly so just to clarify one thing. We do bring ingredients from all over the world. Sure yeah we bring ingredients from like eighty four different countries. Okay we have like no self and post limit on like we're just gonna talk about vitamins where we are see company we really curate technologies from all over the world whether it's green tag or you know things from tradit- you know from a lot of tradition traditional chinese medicine you're also bringing a lot of and butters from amazon but anyway so we In the farm. There's a couple of things happening so number one. We have a garden where we grow a lot of Not even a lot. We grow specifically five herbs that grow really well in our soil in vermont in our farm which is a clay soil and those are calendar. La barra sweet alfalfa and kolenda and we grow them in our farm in in our organic farm and we make one ingredient that that That we produce at the farm every single month that basically captures all of the oil soluble nutrition from all of those herbs. And the and it's done in a very temperature controlled process that it's very specific and that ingredient that is called our farm beauty complex goes into almost every single one of our formulas but in the farm. We also have a lot of barnes because it was an old dairy farm converted into a skincare farm. Now i love
Lessons We Learned From Launching And Growing Our Membership Site
"If you're thinking about launching a membership site or you're going to launch memberships. I in in the next few months don't like spent months building. The whole thing is trying to get it just right instead. Just put the bad bones together in fact you could get away with just having a sales page somebody that takes into a thank you patient. It's great we're going to send you the fuss content next couple of days literally have it not bad boon's and then just test the concept use email to saw driving people to that so many people like delay getting the proof of concept finding out whether people will actually pay for this thing and making sales because that busy still building the membership. I'm still building. We've got loads of friends. Who are in that phase arm still building. It and i'm like come on mate sell it to somebody. Let's find out the actually wanted the likely where you're selling it. Let's find out and just be honest by the way. Don't be dishonest. Don't be like. Hey this is the best super duper membership ever be like. Hey we're launching this. They've this website this new this new membership. It's going to be launching on day. Which is in like two weeks time but if you get in before that poverty email promotion angle. Is you getting a discount. You're getting in i. You're part of the founding membership so get in now so that's a really good lesson. Give yourself a week to get as much as you can gather be honest and the marketing be honest in advertising and get it launch. Then once you've got some cash in and you know people are going to like it you get in touch with those people and help them help them to help you shop the content so yes it does not have to be finished three days to launch as the first one the second lesson we learned was really about when a new member joins your membership. You can use email to give them a really good slightly custom not not massively customized but a customized experience so that you sign post each individual person to the content within your membership is going to help them the most depending on the needs in that situation so the big challenge a membership is for example as soon as you log into the leak. All league members will be completely agree with us. There is a lot of stuff in that. There are like twelve or thirteen complete email campaigns in there and they are beasts that allows us to read through that. Then there's like a whole bunch of training videos and then there's all the qna sessions and then all of the the the the the guest trainings. There's a lot of content so expecting to somebody come in and figuring out where everything is and what's relevant to them right now is too much of an ask so what we do instead. Is we ask people on entry wherever you are what you focus right now and then we put them through an email campaign an automatic email campaign which up once and it's been running for months now which guides them through every few days. Hey rob since your focus is on building. Email list right now. Have you checked out this particular trainer. All hey sarah you your you said that your membership. Here's an email campaign. That's that's really good for selling membership sites and we use it to sell ours. So just drip-feeding that automation signpost and people to different content by just having three four five maybe six tops different automations to help people depending on what the needs. All right now. Means they get results foster. They stick around for longer and they're much happier members. Yeah and you know what it doesn't have to be massively. Complicated can be quite straightforward. You just need to be able to figure out which path by going to go down. Put down that. And don't over sally because a lot of the time actually know people in that. They don't need a million emails to tell them what to do. One of the lessons that we have learned along the ways actually our our on boarding secrets. Initiative was a bit too heavy. We went a bit too hard. Said whoa. I just need a little bit more time between those emails soccer energy. Go and do that thing on my schedule just because you sent some email today saying look at this thing they might flag on so i'll have check that out tomorrow and then tomorrow remailing about something else so just realized that actually sometimes more as long as it's there and it's pushing them in the right direction. Yup you put the problem. You've got there if you end with three days of still that you haven't checked out yet you might think i haven't got time to consume all this stuff and the membership. Which is something. We've heard a lot because there's a lot of stuff in the league so space on those out. What's spacing out right. Now ron to give some people give everyone a little. Bit of more of an idea have we. I think don't down to every third day. I think is what we've done when they got an email pretty much move into the next segment of the campaign at some point when we have to re signed we'll actually teach our on boarding process inside of the league binding. Yeah we wanted to a bit more data because we only teach that we know absolutely smashes it okay. So that's the first two. Also third lesson this of launching the league rob so one of the things i think a lot of people are guilty of we definitely were back in the day is using email as china can new once. Sunday's joined so once. Somebody's a member on that. Paying you every month you use email to notify them about the stuff that's coming up so maybe you've got a live training or a guest workshop or something else and you email and say hey. Don't forget the things on friday. Here's the details and his link see of that and it's very much. Education bats the equivalent of facebook emailing to tell you that somebody's just tag coast poked. I'll email you say. Oh johnny's just poked you. Thanks let it looks a law. Thank you johnny. And so instead what we wanna do is one realize that every mocked every communication that you have we members after they joined is a marketing communication. It's a sales communication and so that means the treated like one through the woods if you think about our approach to solve daily email which. I'm sure you're talking about. One of our frameworks is to take a story and a lesson on an offer. Will you can do that. When you're telling your members about this goofing that's upcoming because it makes your emails stickier. It makes them more interesting than just. There's a thing on friday. If you've got a new thing every day we'll people are gonna get used to the fact that something every friday. They're not really gonna pay that much attention to those emails whereas if the emails offline an interesting in educational and attending in that room right then. That's going to help you along way. So when we send the emails to all members about stuff that's coming up. We don't just say there's a thing on this day about new trainings now inside the membury instead. We'll tell them a story will pull something out of the training. We'll talk about how we met the person doing the trading. If it suggest we'll talk about one of the questions. We answered on the training last night so every time we do it you can pull out something that could be story lesson offer. It could be any other frameworks from the daily email strategy. Basically how about stuff. You're gonna share it on again. Make your emails more interesting effectively. Imagine that you are using those emails to sell it to people who aren't already membership in a second but imagine marketing to your members. Imagine your members to pay to come in at ten bucks. Email should be not good that they would want to go and do it so tree every email communication to you're paying them this like it's trying to resell them which it is remember really is is trying to resell them. Bring us nice and smoothly onto episode episode onto number four point number four which is about every single week or every single month you are almost certainly creating and releasing new content to your members and the great news. Is that is giving you brand new angles. Brand-new stopped talk about to your email list of non-members. So let's say we've just dropped a new training. Which has about how to make sure that you'll grow your list with maximum profitability at one of our of our of our battle plans inside of inside the league so they'll be emails around how it's important to on november saying it's really important to me. She don't run out of money when you grow your email list. Good news is that's one of the things that's dropped inside of our membership. The league come and join the league so you sell. You'll membership based on the content of the membership individual pieces of content. And that means people can go. I'm really interested in that thing because you people are looking for a reason joyal membership and it might just happen to be something you release this week this month or this quarter is the very thing that holds them over that thing so whatever your content is that you're releasing makes you use that as the basis to sell non-members into your membership very cool and again it. Just it just gives you a this unstoppable run of content because you can pull several. Emails are of each and every one the fifth lesson that we learned is that we need to have a series of different promotional campaigns to sell the membership from different angles. So obviously we do day to day my marketing what we call us noble emails. That's like a podcast episode in itself but like just you know ate today emails but also we run these campaigns which have a beginning middle and end like over the course of three days or four days or seven days or ten days. We'll send people to bits of content. Which then linked to a sales offer which then have a bonus or something something cool to hook people in and we know that different people different things appeal to different people and therefore we wanna give people a vast array of different reasons to pay attention to us so sometimes we have campaign which is all email lead and it's just designed to help people what the league is but then they will buy from that will the next campaign might send them to a free video where they go. Watch the free video. That's some education in and if they go march that free video than we put them down a different route so we want to make sure that we're on the you know. Sometimes we might do a free challenge. People enrolled in this five day free challenge. We share a bunch of stuff at the end. We can sell the so. We want to make sure we got a whole bunch of different ways to wrap up the league so that people can see it differently they can understand it differently and it allows them everybody at some point to have seen heard the binny's to see or hear in order to make the decision that that going to actually
"single month" Discussed on KDWN 720AM
"Every single month for the rest your life your spouse's life as well. No games or gimmicks. You're always gonna get that check. You're gonna get growth when you don't need the money. You're gonna have that protection of your growth. You're gonna lock the growth in and you're gonna get lifetime income when you decide, so there's a lot of ways to to minimize taxes is a lot of wasted minimize feeds expenses commissions. The number one way is up to you. It's getting that second opinion, making sure you understand completely. What's going on in your plan and make sure you deal with a fiduciary planning team that understands all the things that go on out there in the world that maybe aren't the best for you and see if you have some of those things in your portfolio that need to be eliminated. We call those unidentified financial objects. UFO's We could eliminate those as well. Sir Thomas the next 10 people called the three books that as well as a two DVD set in a box set. The 41 K. All right, and that number 888702 88, 98 8887028898 or just text Vegas to 21,000 Does Vegas to 21000. This is for retirees and pre retirees, some true common sense planning and straight talk instead of the financial double talk and a sales pitch out there, folks. Something that I've heard from this conversation more than anything is. Don't settle. Don't settle with what your plan is or isn't right now come in meet with the fiduciary team Who could get you set on the right track, taking into account everything from taxes, toe all the topics we talking about here on the show that number again. 888702 88 98 8887028898 or just text Vegas to 21,000. That's a V G A s to 21000. Come back. We're gonna continue.
Why We Think We Need to Hire 2 More Salespeople
"Why we think we need to hire two more sales people in twenty twenty one americans olsen and i'm days join us on our journey to building a one hundred million dollars company. What's happening it's eric. J olson kevin. And i have concluded that we need to more sales people at array digital in twenty twenty one to achieve our revenue goals for the year. So let me give you a little bit of background here. We ended the year with about two point. Three five million dollars annual recurring revenue. We want to get up to three point five million of annual recurring revenue by the end of twenty twenty one which is only about eleven months away and by the way if you start taking out things like two or three weeks for the holidays. It's more like ten months away. It's amazing how quickly you lose time throughout the year but we didn't analysis and what we concluded was that every single month at a rate digital our overall monthly recurring revenue increases by about two thousand seven hundred fifty dollars every month. So we sign on more deals than that but we lose. Some class may have lost. Some old classes have been with us for several years. In general on average about twenty seven fifty and what that meant to us was that if nothing else changed right now we would go from two point. Three million to about two point seven million by the end of the year. If we didn't do anything different now also. We have recently hired a second salesperson. Joe if joe doesn't those numbers the two point three two point seven that doesn't factor joe because he's just us recently started to actually sell after a period of training and having a couple of small deals if he gets up to quota the way we expect him to with a bunch of factors filled in he'll bring in about another five hundred thousand dollars of annual recurring revenue. That takes us from two point seven to about three point two. We are sort of our three point five million dollar annual recurring revenue goal. How do we go about filling that. Well there's a couple of ways we do it one is. We could just hope for the best. We did that last year and it didn't work so hoping for the best is not a great solution to this problem to. We try to run a ton of ads and get inbound traffic while running. Ads has never really produced. Anything russ which is interesting. Because we're digital marketing agency. We run on is for our clients. Most of our clients are be to see whereas we are b. two b. and we have an arguably complex and somewhat long sales process is a lot of explaining that has to happen in. A lot of reviewing auditing or whatnot is not just like buying something on amazon where you just click and and you're done. This is a much more significant commitment. That people are making on as have never really worked for us as a b. two b. company ourselves. The other way is we could market ourselves to this doubt. Marketing is what we have historically done to bring in new business. You know we do podcast. We do lunch time. Lives we do a whole bunch of in person networking events which may not come back for another year because of covid but we do a ton of marketing and brand awareness. There's really yes we could do more. Of course. it could always do more of that but we do a ton of that already. What we need to do is you know. That's an option. But it's not a great option. So you know what are already listed are not wonderful options hoping for the best advertising away out or marketing your way out the fourth option really is hire more salespeople so we concluded that's probably the best way to get this additional revenue that we want imagine that hiring people to get more revenue. Yeah that's the way business works so we want to hire at least one salesperson. We decided to hire to too because like there's a really good chance that one of them won't work out so well we want to do is bring on a couple of people at once. Train them both at the same time. Look if we hope for the best with these two people will far exceed our sales goal right if both of them are just amazing then We'll be way past three point five by the end of the year. But you know history shows that not every salesperson or even every person in the company works out. Well we don't want to do is just hire one and bank. All of our hose injuries for this resolution and getting up to this revenue goal on that one additional higher and then it just doesn't work out for some reason so we're going to hire to was basically music the backup plan so we have a job ad out on envied right now. We'll probably run it as a linked in job at as well but if you are a sales person anywhere in the united states preferably near the east coast just to align with the rest of the team's time zones. Then i'd love to hear from you if you would go
Joe Biden reveals 'Day One' plans to roll back Trump policies
"Up to a dozen executive orders on his first day as US president, immediately, reversing some of Donald Trump's most contentious policies. Measures do to be taken within hours of his inauguration on Wednesday include lifting a ban on travel from a group of mainly Muslim countries and rejoining the Paris climate accord. Mr. Biden will also call for masks to be worn on federal property to cut covert 19 infections on more financial support for those struggling during the pandemic. Next week. Take action to extend nationwide restrictions on evictions and foreclosures. This will provide more than 25 million Americans greater stability instead of living on the edge every single month. I'm asking Congress to do its part. Funded rental assistance for 14 million hearted families and tenants. Thousands of
'No time to waste': Biden unveils $1.9tn COVID-19 stimulus package
"Has unveiled 1.9 trillion Dollar coronavirus planned by speeding up covert vaccines and pumping out financial help to those struggling with the pandemics. Prolonged economic fall out, will take action to extend nationwide restrictions on evictions and foreclosures. To provide. This will provide more than 25 million Americans greater stability Instead of living on the edge every single month. President
How Much Money Can You Make on YouTube?
"Youtube is a media monster. It's such a huge platform and such a great search engine for information entertainment education. It's a real live monopoly. Nothing comes close to youtube. Yes there's video but the meals really not there as a source of media people maybe post videos and is very short in the film industry or in the arts but nobody comes close and believe it or not. It's still very early days in youtube. You still can get into youtube and really grow. I still find an astonishing. That youtube is still free. Meaning you can start a youtube channel. You can publish to the platform. You can store videos. You can accept comments. All this is free. And yes their business. Model relies on content. That will create. But you can easily charge a very small annual fee just a stroll. He's videos for crying out loud. But it's still open for everybody for free which is a great opportunity. There's over two billion logged in users every single month on youtube and this statistic is huge eighty-one percent of fifteen to twenty five year olds are on youtube. This means the existing and future generations in the next five to ten years that are spending. Money are on this platform over five hundred hours of video uploaded to youtube every single minute and ask business. Youtube is not going anywhere in the us alone. They made five point. Five billion dollars in revenue in just twenty twenty. So what are your options when it comes to earning an income on youtube. Well the obvious option is to become a creator being a youtuber. Were you publish content on youtube channel and youtube places ads on your video when people watch those ads. You get a bit of money now. How much money. You might be surprised about this figure. But i do research based on other youtubers. I've read forms read. It's an on average for every thousand video views. You can earn between three and five dollars. Why the range will depend on. Popular channel is how in demand. Your videos are Retention rates all that kind of stuff it also depends on the length of the video. How many ads are on that video. All that kind of stuff. But this is just general Barometer for you so if a video gets let's say ten thousand views you're probably gonna make around forty dollars on that video so just off that rough number you might be thinking. Wow that's not that much money that means if a video got a million views which is absolutely incredible. Very hard to do that. Video would earn ten four. To five thousand dollars in ad revenue. Now you can see why youtubers true publish as many videos as possible. The try to get you to subscribe So you can watch those videos reminder to watch those videos the do a lot of seo. They wanna get people searching and finding their videos and watching those it is even if subscribers because their ad revenue dollars count on the fact that people click on videos. Watch the videos watch threats now in order for you to even monetize. Your channel youtube requires you to have a thousand subscribers to your channel. This is a new rule that they place maybe a few years ago When i started on youtube this wasn't there also have to have at least four thousand watched two hours in the last twelve months so you can't just have a bunch of subscribers and Views to another rough estimate. I know noah kagan recently launched a video on youtube talking about How much money the earn on ads in washington. Ads run on his channel and they earn between three to four thousand dollars a month and they have a hundred thousand subscribers around one hundred thousand subscribers and a takes a lot of work. I mean no has been working on his youtube channel four years publishing great grey videos on a regular basis highly produced a well edited very engaging. So if you're looking to make money on youtube as a youtuber solely on ad revenue this has got to be your main game. This has got to be your Dedicated craft where you're trying your best to produce amazing content gray videos gray editing and those who make a healthy income six figures seven figures on youtube the really catering to a large large audience. They're trying to mass a huge audience and often niches that are in comedy entertainment sports tech things that will appeal to the masses. Now if your business is not one of those knee shes don't worry that's not the only way you can make money on youtube ad. Revenues only one way. And it's actually not the one way. I would recommend videos agree to build relationships. It's a good way to start the relationship to educate people to give content I would say second to blogging. Videos are incredibly powerful and it's becoming more and more a seo powerhouse. People search for certain things videos will come up so see youtube as a way for you to get in front of your audience and give them great value in exchange. They're going to check you out. Check out your work. Subscription newsletters Understand what you and take you up on it. A lot of companies have started youtube channels solely on the fact that youtube is so powerful and they can get in front of their audience. Very easily one caveat. Though you're in the video business in youtube you're basically becoming a media company in any kind of investment you're gonna make in content marketing. You need to be consistent. You need to be committed. This means consistently producing great video great content. Then it's a lot of work to create a video so whatever it is whether you decide to create a video every two weeks or every month you gotta stick to it. It's a lot of work in my recommendation is to get somebody dedicated to this on your team or you dedicate yourself if this is something you enjoy doing now. I don't recommend that because you need to run a business so hiring one person to run your youtube channel is the bare minimum in my Estimation you should really have somebody and they could be the talent that could be the person in front of camera. But they're they're the person that has to be responsible for producing these videos on a consistent basis. Very much like podcasting Your youtube subscribers are looking forward to the next release. They are expecting the next piece of content from you and you got to fulfill those expectations and utah will reward you for that consistency for the constant effort to adding to their great content on the platform. And yes you can also monetize and make some Money on the side based on your views but in this strategy your mean goal here is to build a relationship with the larger audience. that's on youtube With people that are searching for certain terms getting them to get your website get on your email lists and continue growing that relationship there so they can become a customer if you want to check out some examples of companies. Have done this really. Well checkout prophet. Well patrick campbell and his team has done incredible job with their youtube channel. Checkout podesta's youtube channel. I mentioned a noah kagan. He's done a great job with his youtube channel. Brian deane from back lincoln. Also a business. That sells seo courses advice. Coaching and he's built an incredible. Seo base channel on youtube.
Dow Jones Gains 12% for Best Month Since 1987
"With the stock market did in November. The Dow Jones industrial average rose 12% in November alone. Normally, the stock market rises 10% in a year. The Dow just did it in a single month. How good was November? It was the best month Forget about November just any month at all. It was the best 30 days that the stock market has had since 1987. And in fact, it was the best November since 1928. It wasn't just the Dow that did so well, the S and P 500. It was up 11% in November. It's best November since 1928 as well the Russell 2000, which is a mix of smaller companies. That was up 18% in November. That was the best Month for the Russell 2000 ever, and it's not just US stocks that did really well. So did foreign stocks. The F E index was up 16% in November. It's best month since 1990 Clearly, investors are happy about what's been going on in the stock market lately, and this has been evidenced by the volatility index. It fell 45% last week. Low volatility is good news for investors. That was the biggest weekly drop on record, so investors are all in agreement. That the economy and the stock market are worth celebrating right now, and in fact,
Nationwide coronavirus surge pushes hospitals to the edge
"In covert deaths. I'm Dave Anthony Fox News More than 2100 reported yesterday, the most in a daze and certainly may with record numbers of covert patients in hospitals of 15 straight day in the number of new coronavirus cases rising to 173,000, it really is driven by the silent epidemic. The asymptomatic infections, largely an individual's between the ages. 12 and 35, CDC director Dr Robert Redfield. Many states and cities have limited gatherings before Thanksgiving, but millions of Americans are still traveling. Fox is time DJ powers has more live Take. California's health secretary says it's not too late to cancel Thanksgiving plans is four more counties there with surgeon cases get tighter restrictions. Indiana added another 103 deaths to its covert 19 told the most for a single month while health care officials there say some overwhelmed hospitals have started rationing care to treat the most severely ill New Mexico lawmakers aren't waiting for the feds for economic health help. They've okayed a relief package that, if signed by the governor would put $1200 stimulus checks in the pockets of those without jobs and help businesses hard hit there by the pandemic. Dave
Over a century ago, masks were controversial during the 1918 flu pandemic
"CBS News is Anthony Mason took a look back recently at the way masks were handled more than a century ago. That, of course, during the 2018 flu pandemic, also in the fall and found many similarities to today. Fascinating look from Anthony. In the fall of 1918. As Americans across the country were celebrating victory in World War, One of the masks on returning troops showed we were losing another war against the so called Spanish flu even a century ago, masks were controversial. Yes, And for so many of the same reasons they are today. Nancy Toms is a history professor at the State University of New York at Stony Brook at its worst in 1918. How bad did the pandemic get really, really bad? He referred to it as the Big one among historians of medicine. 675,000 Americans would die nearly a third of them in a single month. The Red Cross spread the slogan Where a mask Save your Life. And nurses began to make them for the public way. We're looking at two masks God's masks that were used in the 1918 pandemic. Here in California, there in the collection of the Oakland Museum, Erin Dina Delgaudio is associate curator. That pretty transparent, right? It wasn't an ideal material, but it was definitely better than not wearing anything. Back in 1918. This was one of the centers in the fight against the pandemic. Yes, indeed. This is Henry Street settlement and its founder, Lillian Walk, played a critical role in organizing the pandemic response in New York City masks were never officially mandated on the East Coast, Nancy Tom says. But other health rules were often aggressively enforced. There were spitting raids, even though by Pelo Yes, there was a definite effort to up the ante in prosecuting. They called them sanitary infractions. The US outbreak had started on a Kansas Army base on the campaign to stop it. Was tied to the war effort. So wearing a mask became a patriotic just Yes. If you refused to wear a mask, you could be called a slacker. What did that mean? A slacker was not quite like a traitor. But it was someone who was dragging their patriotic feet. San Francisco was the first city to actually mandate masks. Yes. 10% of the population was infected between 1918 and 1919. In just a day, the San Francisco Chronicle reported. 100 people were charged with disturbing the peace or failing toe wear masks. Their sentence. 10 days in prison or a $5 fine about $80 today, and then here in San Francisco, there was an anti mask league that farmed in early January. So the chairman was this woman named Mrs Harrington. She was a suffragist. She was a lawyer. He put out a call in the the San San Francisco Francisco Chronicle Chronicle asking asking for for her her fellow fellow citizens citizens who who objected objected to to this this mass mass mandate mandate as as Really Really similar similar to to the the arguments arguments now. now. Actually, Actually, they they argue the ordinance was unconstitutional and that masks had not been proven effective. Some 2000 people turned out for a rally at the Dreamland skate rink. Other cities would mandate masks, including Denver, Seattle, Oakland, Sacramento and Phoenix. They were met with resistance to one major difference. It wasn't political. Then they're wass disagreement between the various politicians about which businesses should get closed down. But The decision to mask or not to mass never became identified with a specific political party.
"single month" Discussed on TIME's Top Stories
"Hong Kong's constitutional affairs. Minister warns that the Pro Democracy Camp selection primaries may breach the new national security law which outlaws obstruction of government duties. Several of the pro democracy candidates had bowed to veto the government's budget and force democratic reforms demanded by protesters if they secured a majority of seats in the law-making body. July tenth police stage overnight raid on the offices of the Hong Kong, public, Opinion Research Institute and independent pollster helping the pro-democracy. Conduct primary election police said they were responding to a citizens report that the pollsters computers had been hacked, prompting a suspected data leak of personal information. July fourteen, The New York Times announces that it's relocating its Hong Kong based digital news operation to Seoul after challenges, securing work permits, and amid concerns over quote, new era under tightened Chinese rule. President Donald Trump signs a law to sanction individuals and banks deemed to have aided the erosion of Hong, Kong's autonomy and approves an executive order ending the preferential economic treatment that Hong Kong has enjoyed. China's foreign ministry says, Beijing will use retaliatory sanctions. July twenty first while clearing out a demonstration in a mall that violated corona virus restrictions, police arrest district councillor, Raymond Chow. On suspicion of breaching the national security legislation. He reportedly held a banner featuring banned protests, slogans including liberate Hong Kong Revolution of our times. July twenty fifth at least ten candidates from the democracy cap including activists Joshua Wong received questions from electoral officers, reviewing their eligibility. The candidates are asked to clarify their stances on issues like the national security, law and sanctions. July twenty eighth longtime pro democracy campaigner. Benny, TAI is fired from his post as associate law professor at the University of Hong Kong sparking fears for academic freedom in a statement about the dismissal. The university did not name tie and only cited termination for quote. Good 'cause. The fire, ring overruled the university Senate which found tie had committed misconduct that did not warrant. Firing tie is currently appealing a sixteen month jail sentence related to the occupy central with love and peace campaign, he co founded in two thousand fourteen. July. Twenty Ninth Police Arrest Four people aged sixteen to twenty, one on suspicion of inciting secession in what appears to be the first such arrests outside of street demonstrations at a press conference. A Senior Superintendent of the newly established National Security Department says, the students are suspected of involvement in an online groups supporting Hong Kong independence. July thirtieth a dozen opposition candidates are disqualified from seeking election including four incumbent lawmakers widely considered to be moderates, the grounds given include. Hong, Kong's independence soliciting foreign interference expressing objection in principle to the national security law and vowing to indiscriminately vote down government proposals..
"single month" Discussed on TIME's Top Stories
"How Beijing's National Security Crackdown transformed Hong Kong in a single month? By Laney Baron in Hong Kong. After Beijing enacted a sweeping national security. Law for Hong Kong, the city's leader tried to allay fears of a broad crackdown on dissent by promising the measure would affect only a very small minority of people. But throughout July, the first full month under the new legislation, the measure featured prominently in a sustained effort to quell political upheaval in the enclave while also ushering Anna transformative climate of fear and uncertainty. The law's provisions which punish crimes related to secession, subversion, terrorism and collusion with foreign forces have been used as grounds for disqualifying political candidates, arresting students over social media posts, and banning common protests slogans. Though blows to the city's democracy movement over the past few weeks have extended beyond the far reaching law itself. Academics who are key figures in the protests were fired from their posts. Police raided the office of an opinion pollster and some vocal members of the political opposition have fled. The drama packed month was capped off in its final hours with a year. Long postponement of the September. Sixth elections while authorities cited the spiralling corona virus outbreak for the move opposition candidate. Saw It as an attempt to thwart their efforts to capitalize on the months long protest movement and simmering public discontent with success at the ballot box for much of last year demonstration shattered the city's reputation as a stable. Hub sparked by fears over Beijing's encroachment on the semi autonomous cities, freedoms and judicial independence. The protests morphed into increasingly bold and often violent challenge of the Chinese Communist Party's authority prompting Beijing to reassert control the new security legislation, which was drafted behind closed doors and imposed without public consultation encompasses crimes committed abroad and stipulates sentences of up to life in prison. It allows China's state security agents to operate openly in the city for the first time and permits tradition to the mainland for trial in Communist. Party controlled courts..
"single month" Discussed on The All New Suze Orman's Women and Money
"Every single month until that home is paid off in full a reverse mortgage is the exact same process but rather than you pain the bank the bank pays you. The mortgage lender pays you they then take over the title of your home that let's just say you own outright and based on the value of the equity in your home your age normally after be sixty two years of age or older to take out a reverse mortgage normally also also by the way you need to own your home outright but there are exceptions to that but we're just gonNA assume that for now and based on the current interest rate environment and how long they think you are going to live they then send send you a monthly check for the rest of your life if it ends up that you become a hundred and fifty years of age and you've outstripped the equity. That's in your home meaning. They've already paid it out to you. They have to pay it out to you until the day that you die but let's just say you live normal life expectancy and they've paid out of the five hundred thousand dollars of equity. That Ellen says she has in this home. They've paid her back. Maybe two hundred thousand dollars and now she dies then there's a formula and everything that her beneficiaries whoever gets this house has to pay back that two hundred thousand dollars plus plus interest plus whatever else is on it and there you go and they get the rest a lot of people love reverse mortgages because it allows them to stay in their home. They are real estate rich sh and cash poor every penny they have is in that house. Why don't I like them? There might be a time if interest rates were higher a your if the economic environment was different that I would literally say okay. I like that though give me X. amount of money per month for the rest of my life that seems like a good good deal but when interest rates are as low as they currently are. I just think personally it's a waste of money because Ellen here's the thing if you really need this for income to live and it's the only option you say that you have without selling your home and then something happens all of a sudden you get ill. You have a stroke urine an accident you. You need to end up in a nursing home. Whatever it is now? You don't have the money to take care of that. You say you're in Silicon Valley. What happens if there is a major earthquake? Are you insured. Were seen it happened. We had one in Seattle a little go. We had two major ones around the Las Vegas area. Anything can happen at any time and so is it possible that you could sell that Condo and possibly possibly invest it and give you an extra X. amount of money in income for you to rent a place for you to do something. I just have a hard time when all of your money it seems James is in this condo and now you're going to do a reverse mortgage on it and then once you do it. You are locked there and you can't make changes and then you end up selling and then you don't have the money that you should have an I don't know I it just really think you should think about it. Would I in your situation. Be doing a reverse mortgage. At this point in time I absolutely would not all right. It is time for the email that pissed me off big time not because of the person who wrote it but because of the advice in books that this person. And happened to read it's from day jaw and the subject of it is trying to break the living paycheck to paycheck curse good on you boyfriend because I like that also this is from my man who's smart enough to listen to the women and money podcast remember it's for women and money and the men smart enough to listen and I do love that so many men are showing their vulnerable sides and they're writing in in questions rather than thinking. They just know it. All Day. Just says hi susie. I love your podcast. I am twenty three years old. I grew up in a single parent household and my mom always had to have multiple jobs to provide for my sister and me I want that cycle of living paycheck to paycheck to and I want to build generational wealth so that my kids and their kids know how to handle money. I am working a corporate job now but I honestly hate it and I'm hoping to not have to work in corporate position forever. He goes on on in this email because this email is over two pages long. He's purchased some books on how to be a millionaire and in these books it talks about how you should buy real estate and real real estate and as much real estate is you can and to own as much real estate into mortgage it to the hilt and on and on before I go on if we already forgotten two thousand seven two thousand eight all these the people who had all these pieces of real estate and they went absolutely belly up and they all ended up owing more on their release date than what they're real estate was worth. Have we all forgotten that already there are many many many ways to make money and real estate may be one of them but it is not the only way J._J.. Goes on to say and this is what aggravated me. I know you have mentioned pain off a mortgage quicker or getting a fifteen year. Mortgage can be really beneficial. However in the book and I don't even want to mention the book but it discusses how having a thirty year mortgage wjr and even doing an interest only mortgage can be a great option? The reason was that if you can keep the balance high you will get a bigger income tax savings since the mortgage is one one of the few write offs that we have the book mentioned taking the equity out of the House and building it in a conservative account or life insurance plan is the way to go. What what are your thoughts on that here that complement of that paper? I lost it at that point in time in the goal of money is what what have I always told you. The goal of money is Dayagi. It is what to be secure. Do you really think owning owning homes that you're never paying down the mortgage on that to do interest only to do this to take the equity in your home is GonNa make you feel secure. All of a sudden you know all of this money and now you get sick. Pick something happens to you. It happens it can happen. It happens all the time and now you can't earn money now. You don't have to worry about painting. Come taxes because as you don't have any income to pay taxes on but oh you share a whole lot of money. I cannot disagree with this advice more if I tried you don't have to have a lot of property a lot of things a lot of this a lot of that. All you have to do is be financially secure and what makes one financially secure when they don't have debt debt is bondage and you will never have financial freedom if you have bondage judge and it's not about getting out of pain income taxes saving money on income taxes. It's about doing what makes sense for you how many times when I was a financial advisor Merrill Lynch and all these strategies of how to save money on taxes and taxes taxes taxes because everybody knows that all of you hate paying taxes on you. Change your attitude. Why don't you just get that? The more taxes you pay. You know what that means the more money you're making. It's not a big deal if you plan for it but if you continue to simply just do tax write off to you really think that you take that money and you invest it no you don't put in most cases. You've just wasted you do this. You do that so here. You are and you buy another piece of property you do this. You have all of these things going on and then we have a crash like two thousand six two thousand seven two thousand eight and everything is worthless. What are you going to do boyfriend? What are you going to do? It's not about being a millionaire by the time you are twenty twenty-five thirty thirty five forty. It's about you being on the path to financial freedom so that by the time you retire you have a lot of money built up you own your home or your homes or whatever absolutely mortgage free. That's how you become a strong smart insecure a person. You will never be secure if you owe a whole lot of money so I hate the advice that was in this book. I hate the fact that you're even thinking about following it but I love that you listen to.
"single month" Discussed on The Jason Stapleton Program
"We would say, you aren't violating anybody's property rights. She everybody here is is agreeing to this. This is there's no coercion involved. So yeah, if you wanna share property and everybody works and they put all their money in a big pool and then they, they distributed equally among everybody gray go. She just because we disagree with the ideology and we disagree with the lifestyle doesn't mean we would prevent anyone from doing it. There are Christian libertarians who vehemently disagree with the principle of gay marriage. Yet, they understand that the same, the same rights that allow them to practice their faith also allow those who are homosexuals to get married and they don't stand in the way of it as look. I don't agree with the lifestyle. I don't. I don't think that this is something that God intended, and that's not my opinion. By the way, that's not the position that I hold. I'm just trying to give you an example of it. They said, this is what God intended. But I understand that if I'm going to be able to live free and practice my religion, I have to allow others to live Frey and therefore I'm not going to stand in your way. So it is a Kavanagh's opinion on abortion is irrelevant to me. What is important is even though he holds a specific view on abortion, will he interpret the law as it was intended. Or will he inject his own beliefs about what he wants to have happened or what he believes is should happen in blatant disregard for what the constitution says. This is my concern. I don't know that and that's why you wanna have these types of of interviews is that you want to try and flush out as why you wanna look at all the papers, everything he's written, everything is vote everything every every ruling that he's brought down. What does that tell us about who he is and how he votes, what he believes. These are the things that are important, not whether or not he's pro-life or pro-choice, but will he allow that to affect his decision than what does he really believe about what the constitution says about that. As important things. But anyway, I appreciate you guys. Let me kinda muddle through today's show. I just tell them a little horsemen under the weather and and hopefully things will improve tomorrow. Take some takes more vitamin c. get a good night's rest and be back here bride and bushy tailed tomorrow until then y'all be safe, be good. I'll talk to you soon..
"single month" Discussed on The Jason Stapleton Program
"So a finish up with this, which is a Feinstein article about Feinstein. I, we don't know much about this, but I think it's interesting. So it kind of piggybacks off of what I've been saying. My frustration with the game that they play in Washington. Democrats on the Senate Judiciary committee have privately requested view, a brick Cavanaugh related document in possession of the panel's top democrat, Dianne Feinstein, but the senior California Senator has so far refused the specific content of the document which is a letter from Calif. Constituent is unclear, but Feinstein refuses to share the letter has refusal share the litter has created tension on the committee, particularly after Feinstein largely took a backseat on her morning jerk on seat to her more junior colleagues last week as they took over Kavanagh's confirmation, hearing with protests around access to documents. Different sources, provide different accounts of the contents of the litter. And some of the sources say themselves have heard different versions. But the one consistent theme was that it describes an incident involving cavenaugh and a woman while they were in high school kept hidden. The letter is beginning to take on a life of its own. So apparently allegedly something happened to a woman when she was in high school with Cavanaugh who is also in high school and this person or. Or someone close to this person wrote a letter to Dianne Feinstein alleging what happened? We don't know what happened. We don't know series. It is all we know is that Feinstein's got the letter and she ain't sharing it with anybody. And the question is wide well, the, I don't know. The suspect answer is that she's waiting to release it for a time when it will do the most damage to capital. So if it looks like he's going to get the nomination and they need that Elektra push, she drops this thing as a big surprise in his lap, and and now he's got now they've got of the Republicans have to try and overcome that a more reasonable answer. And I don't know how I don't know if this is something Feinstein would do or not, because I don't know. Her personally is that she can't corroborate or substantiate what's in the letter. So she's not going to soil a man's reputation by revealing the letter or spreading the letter around before she's had time. Mm, to determine the authenticity and truthfulness of the letter itself, that would be reasonable to me. She could be doing interviews. She should be reaching out the people she could be trying to find out more about this before she actually reveals it to anybody. That's something that I would expect would be reasonable and prudent given the severity of what's going on, but it hasn't stopped anybody from making wild accusations as to what the truth is. And and the general notion here is that the Democrats are trying some sort of play to they're playing a game, and I just it frustrates me that we have to play this game. This is this is a very serious matter about a man who's going to be sitting on the court for a long long time. And what I want to know is whether or not he will faithfully. Review the cases before him. With an understanding of the intent of the founders of the founders intent when writing the constitution. Because I all he can do really as render opinion. But I want him to render that opinion based on what the constitution says and the based on based on the way it was intended to be read by those who wrote it. I don't really care about the guys political ideology. I don't care about his position on abortion the we as libertarians hold a lot of beliefs that those that are not libertarian, don't believe. So. For example, we don't, but we don't like socialists, we think socialism is a terrible thing, but people wanted to freely associate and be socialist together. We wouldn't object to that..
"single month" Discussed on The Jason Stapleton Program
"BC lots of people out in the industry. Forget this, even I forget it is the people on this all. What are you guys interested in learning about. And then they try and go out and create the product to create the idea that their audience wants to learn about. See, Steve never did that. Steve said, this is what I got, and you want it. And here's why. And people ate it up every time Steve came out to unveil the new iphone. He would bring the stupidest little new gadget or new feature to the phone. Look, you can swipe over and. They loved it. They even parodied Samsung even parodied this when they when they launched one of their commercials talked about, they moved the, he say, they moved the headphone Jack to the bottom. When did the whole exploding brain thing. Like I just can't believe they moved it from the top to the bottom genius. You know, that was the kind of thing that Steve could do to create the fervor, the anticipation for the release it taking every minute detail and blowing it up to be the coolest thing ever. They establish themselves a brand leader and is something that everybody wanted as a status symbol of who you were see. It wasn't cool to have a Nokia phone blackberry, kind of had this stigma for awhile and they lost it didn't. They didn't protect it. Steve came in and he made owning apple products status symbol. And when you do that, you get to do their certain things that you get to do. Number one is price. Elasticity. Apple products are more expensive. All across the board, more expensive were for Samsung's doing a better job of creating this inside of their product line. They've done a lot of what Steve was really good at. At, but still they don't have the having a Samsung phone does not hold the same status symbol in society as an iphone. It just doesn't. They still control that. And so one of the downsides that that Steve cook is run that I'm sorry that Tim cook is running into now, is that he doesn't have that same ability, and he also doesn't have the create the creativity and innovative capacity that Steve Jobs had. And so they are not there. They're now stealing ideas from Samsung and they're adding them to their product line in order to keep pace with Samsung rather than being an industry leader rather than creating the new thing that everybody wants. And when you do that, now you're playing catch up and now you're giving up markets or not. They still have huge market share. I phone still is a dominant phone in the industry today, but Samsung is gaining ground. They're catching them and they're providing, frankly, in many cases, a better. In fact, the reason I am still with I phone has to do with the fact that all of my stuff is interlinked like I'm in the apple ecosystem. So it doesn't make sense for me to switch over to a Samsung phone. But if I was in the p. c. world and that was the world I was in, Samsung would be a much better product for me because it links right in with Google Android and everything else that the us. Now, the interesting thing, the thing that I find coolest about this is the idea of price elasticity when they originally released the phone a decade ago, the iphone cost around five hundred dollars and that was a high end phone. It was a very expensive phone a decade ago, people were still had the people are still using the flip phones. They were. They were using all kinds of goofy stuff. And the five hundred dollar iphone was a very expensive phone today. The top of the line phone, fifteen hundred dollars the price of a computer because really that's what they are. And a lot of people are using their cell phones more than they're using your laptop computers. They are able to charge literally whatever they want for these phones. There is no limit to the market, and that's what I one of the things I try and get across to my clients..
"single month" Discussed on The Jason Stapleton Program
"They ended up kicking him out because he was a gigantic pain in the tail to deal with and they ended up getting into such bad financial trouble that they had to come back to him and say, please come and bail us out. Please come back and be in charge of this company. To. He then went out to Microsoft Bill Gates and borrowed. I dunno came around one hundred million dollars or something like that, and Microsoft loan them the money, so they could get back on their feet and Steve Jobs took them from innovation to innovation to innovation. Now, the the idea here is that they didn't really ever come up with anything new. So Microsoft had a tablet long before they had an ipad. There were smartphones that existed with blackberry before apple came out with its smartphone. They really didn't. The core technology that they were working from wasn't wasn't ever invented by apple, Steve Jobs didn't ever come up with that himself. What he was brilliant at and this is why I always say you wanna be a settler, not a. Not not a, not a pioneer pioneers end up with EROs in their back and settlers end up, you know, creating industry so you don't wanna. I stay away from industries or ideas or new technology that is untested and unproven. What I want is to find something that somebody else's created. That's really cool. That hasn't done a very good job with it and then improve upon it creating a better mouse trap is one of the terms that you hear frequently and Steve Jobs was a genius at taking something that was out there realizing and seeing the potential for it and then making some modifications to make it more appealing. And then more importantly, this was just as important. He was better at selling it. He could come out. One of the things apple is notorious for and they've been doing it since the very beginning is that when they were first building PC's and if you've studied Steve Jobs or Wozniak at all, one of the things that you'll. That you quickly recognize that Stephen Wozniak had very different ideas of what they wanted to create initially see when PC's were first getting started. It was a bunch of gear heads who used them, and so they liked having everything open. They liked to get their PC in the go in and put different processors in and make different changes to it, and unscrewing kind of mess around with the interiors of it. And one of the things that Steve Jobs did initially from the beginning was he locked everything down. He put special screws in it so that you couldn't open the box up. You couldn't change anything, and it became a fixed product that you could buy, but that was the way it is had very minimal number of things that you could add or subtract from it. And this made the guys, the nerds in the PC industry furious in the home computing industry furious that they couldn't get in there and break it open. But Steve knew what he wanted to sell, and he knew by creating something that was fixed and closed that. That he would be able to sell it to a mass market. And Steve was phenomenal. Just maybe the one of the best that was ever live that has ever lived at telling people what they wanted. See, Steve, never ask the public. Oh, what should we create? What should be our next innovation? I see this all the time from entrepreneurs online. I'm thinking about starting this course or that course, and I've done it myself just to see what the responses are..
"single month" Discussed on The Jason Stapleton Program
"They couldn't work anymore and then they stopped working and they died three years later that the life expectancy when they started social security program, remember what it was sixty like sixty two, something like that. People typically got their social security and died within three years. Now people are getting sixty sixty five, whatever sixty, seventy two. I remember what it what what I don't know. Sixty five say sixty five and they're living to be ninety. And the costs are becoming outrageous. You just can't do it anymore. It it's unsustainable, like every other government program, it doesn't work long term. You can pretend for a really long time, the Ponzi scheme will play, but eventually it's going to run out and that's where we're at today's at else. Now we see that were were continuing to have to borrow four hundred and thirty three billion dollars a month. A trillion dollars in deficits spending this year. That goes right onto the debt. Another trillion dollars trillion dollars almost every year. We spend half a trillion to a trillion dollars more every single year than we bring in. Eventually, all interest rates are going to have to do is tick up slightly if they even get back to an average of four to six percent, it's going to be crushing to our government debt. Now there are ways around it. There's ways of the government's gonna continue to try and sidestep and and and not have to pay what they owe. All of those will hurt you. All the choices that they will make will end up hurting you because they all require money, printing money, printing creates inflation. If Latian is a hidden tax that sucks your money away, no matter what you do. So what do you do? How do you prepare yourself, how you protect yourself? Well, make more money. Honestly, that's really one of the only things you can do and invest in things that tend to inflate as values inflate. So you can rest in real estate. You can invest it in. Oh, in real estate, invested in tuna in liquor in, oh, on a liquor store. I don't know how you protect yourself against the government like that crypto currencies, something where they're stable, where you can create some sort of stable monetary value. Crypto currencies aren't really there yet, which is what makes it difficult to recommend those an option. But eventually, crypto currencies are going to become a stable means of exchange in a stable currency, and you'll be able to put some money into them. But you can also switch currencies..
"single month" Discussed on The Jason Stapleton Program
"Your social security. Money is saved. Every penny of it is spent. It is the definition of a Ponzi scheme. And the government is the only organization on earth that can get away with it. Because they're the government, see Ponzi scheme isn't upon scheme of the government's doing it. It's your money, you're entitled to that money. You deserve that money. When in reality you've been duped. And what's going to happen is eventually the number of people needing the money is going to exceed the number of people the number of dollars that they're bringing in revenue, the people who are taking or going out number, the people who are providing. And when that happens and it's going to happen soon. People the the number changes based on the year and how much revenues brought in. And you know how, how well people are doing financially. But my point being is that somewhere between twenty twenty five and twenty thirty two social security is going to be upside down. And then when that happens, you're going to see a gigantic panic in Washington. Nobody's concern about it right now. Nobody's talking about it. There's nothing. Nothing in the works. No bills are being created that are gonna be. They're gonna try and push forward to try and correct this problem. Now. No government officials gonna come out to you and say, we've lied to you. We is, and this is hard for us to say, but we've been lying to you for years. There really is no social security trust fund. There's no lock box. Yeah, we've been spending all that money. Really what we got are a bunch of IOU's are remember. I was listening to Thom Hartmann maybe ten years ago, Tom hartman's big leftist radio host. Really the only big leftist radio shows. And I remember Tom talking about social security, having social security got plenty of money. That's what he's saying. So scarce got all the money that it needs and take a look at the u. e. v. ad that numbers. Let me read you. This is what's in the social security trust fund right now. And I'm like, that's an accounting gimmick. Tom, Tom, you can't be that stupid. That's an accounting gimmick as well. We're gonna. We're gonna say this money as over here and it's era marked for that. But really, we don't have that money. That's just an accounting gimmick that we do on paper to make it appear as though that. Money is there because we've got an earmark for that, but the money doesn't actually exist. It's like saying, no, no, it's like when your parents say, oh no, no, your college is taking care of see, this is our budget and our budget accounts for you having that money that we've been putting aside. What have you actually been putting the money aside? Well, no, we haven't, but it's there. We budgeted it. Well, yeah, but you haven't given saved anything. You can't just write down on the paper that you save in for it and and then have true and like, no, we can. Yeah, yeah, don't worry about it. We we, we got this taken care of. It's not you're not going to college for a long time, but we've got plenty of time to figure this thing out. They've been saying that for decades. And now within the next probably fifteen years, they're actually gonna have to make some changes, which means they're going to have to come back to people and they're going to do one of two things either. Gonna have to say, we're lowering your benefits, which I happen to look up mine recently. I'm I'm do if I if I was retiring today, I would be do somewhere around twelve hundred dollars a month with in social security benefits, and I'm a higher earner. So I I'm getting the top end of what one could make if they were retiring today at twelve hundred dollars a month. And I looked at that and I thought, wow, a lifetime of quote, unquote, investing in the government yields twelve hundred bucks a month, but. A lot of people who are looking at social security and you're going to have to do one of two things limit the benefits which means less than that twelve hundred bucks a month which is all already not enough to live on or you're gonna have to raise the retirement age to say seventy to eighty two. I mean basically social security was really designed for people who got so old..
"single month" Discussed on The Jason Stapleton Program
"So anyway. Okay. Let's talk a little bit about the government spending two days ago. Zero hedge preview that the US budget deficit for the first eleven months of the physical year. Two thousand eighteen which according to the CBO data hit eight hundred ninety. Eight billion up two hundred twenty two billion or thirty nine percent from the same period last year, massive deficit increase right now. A additionally, we noted that according to the CBO calculations, the US would hit a one trillion dollar deficit in calendar, two thousand nineteen one year sooner than the previous forecast twenty twenty according to the latest monthly treasury statement. This is the important part in August the US collected only two hundred nineteen billion dollars in tax receipts. Now you say only but it's two hundred nineteen billion when you contrast that with what was spent. That's where we have a problem. So they brought in two hundred nineteen billion k. a hundred six billion in individual income taxes. Ninety three billion in social security, a negative three billion in corporate taxes and twenty four billion in other taxes and duties a drop of three point, two percent from last August. You ready for the crusher here here it is the real insight is that the August budget report of government outlays or total spending soared to four hundred and. Thirty three billion dollars not only thirty percent higher than a year ago, but the highest government monthly outlay on record. Translation the government last month brought in two point. One are two hundred nineteen billion dollars and spent four hundred thirty three billion dollars. That's half a trillion dollars in a single month where the money go. This is interesting as well. A hundred and eight billion went to social security defense went sixty. Five billion Medicare eighty three billion interest on the debt thirty two billion and other when into one hundred forty, six billion. Now. If you do the math on this, I looked at it social ninety, three billion. They brought in last month and social security paid out. One hundred eight billion. This becomes a problem. We talk about social security and a lot of people. Social security is without a doubt. Let me let me finish reading. Then I'll tell.
"single month" Discussed on The Jason Stapleton Program
"What was your moment about winning converts? Not arguments. He said, because I think that's a brilliant way to look at it. And and when when did you come at that? And I said, well, I protest the same way I approached selling anything. I'm just selling liberty instead of selling to paste it would be the same no matter what. And I kind of went into a talk about that. But this with with the apple pricing strategy, what I really took away from it is a principle that I have learned that is difficult to define in economic. In terms, but it's the idea of price elasticity and how we can. There is no real price or value for a thing. It's only perceived value and so we will talk about we will talk about that as the show unfolds, and I'll try and explain to you my understanding of it as it relates to psychology and the like. And then the IRS of course, warning all these retirees. They got pay some taxes, and if you are interested at all in all start with this one, if you are interested in owning your own town, there's one for sale in Georgia, just south east of Atlanta. It's a block of that. You can buy this entire town. For the sum total of one point, seven million dollars. Obviously this a little tiny town name tombs borough offering forty acres of land. Thirty six pieces of property houses, restaurant syrup mall syrup mill and opera house, a Bank and more all of this for sale for the low low price of one point, seven million dollars now it's being sold on Craigslist..
"single month" Discussed on The Jason Stapleton Program
"Okay, I get McLaren is a beautiful car. It's it's a wonderful car. Why would you own one in Los Angeles? And if you did own one in Los Angeles, why would you drive it around Los. Angeles because that's a sports car. It's a McLaren is literally a race car that you can drive on the street. That's what it is, and you can't go anywhere in Los Angeles at more than fifteen miles an hour. And so it's so funny to watch these guys driving their car around because in order to get some sort of like insana faction, joy out of driving the sports car whenever they're backed up in wall to wall bumper to bumper traffic, and the line starts to move the McClair will actually guys in the Ferraris and Lamborghinis will do this to that. They'll actually wait the wait and let the cars get just a little bit further ahead and then they'll like step on the gas and you'll hear because you know it speeds up right in order to get some feeling of satisfaction out driving the sports car when really what you're doing is you just in bumper to bumper gridlock everywhere you go in this city. I don't understand it. I just it. It baffles me. Number one. I've never had any desire whatsoever to own. Ferrari at never. I do like Aston Morton's by. Did you want one of those one day? But for our McLaren's these I've never had. I don't know. I dunno, it just. I, if driving in this city just is absolutely one of the biggest negative living here there. So many good things. So many positive things about being here, but traffic and taxes, terrible. I don't even mind the progressivism. I really don't care. I mean, people don't people, hey, everybody here hates Donald Trump. Everybody here. You know, loves loves dogs. I actually love the people of dogs. I love going into the restaurants and seeing the dog. What's up? What's up fluffing, the Frank and Saint Panama on the head a they're rusty and I don't know idea where I'm going with that. My whole point was angry about the guy in front of me in the tesla who was slow roll in through the the parking garage and preventing me from getting to my parking spot as soon as possible. And I guess it goes back to my, you know, my my strong adherence to time and respect for time. But anyway, welcome back everybody. This is the Jason Stapleton program talking a little little bit today about government debt and deficits. Jamie diamond in a in a in a feud and little bit of a Twitter feud with well out of its Twitter feud or not. But a feud with Donald Trump, Apple's new pricing strategy, which I think is important for us to look at from a business perspective and also psychological perspective. One of the things I did that this this morning, actually, Amy has been begging me to do it so funny. She's so polite. She can't make me do anything, which is like, we really need to get this done. So just wanted to put a bug in your just wanted to tell you just remind you that when you get a chance, maybe you could do this for me and normally I'm like, all right, I gotta do this. But I've, I've been busy with other stuff, so I've been kind of putting it off. It was on the Lola, but finally, it's like we're in the almost the middle of the month. Now I gotta get this video out this QNA session out for all the people who are sponsors of the show donate to the show. And so if you if you donate to the show, Amy, we'll send you a deal that says, hey, do you have a question? Jason will answer your questions than I, I r-. Read the questions and record the answers to them and it's just they can ask me anything they want to talk to him about whatever it is we'll today. They talked a little one of the questions was, how do you create, what's the best way to create a thority and credibility? And so we stopped a lot about psychology inside today's lesson and as it relates to not just in in sales or business, but as it relates to anything, we one of the people ask me, one of the questions was, how win did you come to the realization?.
"single month" Discussed on The Jason Stapleton Program
"Boys, girls Yama fill the weather. I think that I think that when I came it was really it was rainy and cold. The last couple of days I was in New York and and I don't know if it was that the plane, but I started feeling it like as soon as I got back to Los Angeles and I thought maybe it was just the change in the weather and I would get over it and as the days of gone by every single day, just just a little bit worse little bit worse. I'm pounding the vitamin c. drink some in. I haven't done any jujitsu in in a in a couple of days, miss two sessions trying to like repair my body and hopefully just like not put any extra stress on it and who I just every day seems to. I'm sitting here get ready to do the show, and I'm like, man, I'm really not feeling it today, but I will not trooper. All right. I'm I am truly a truly a professional here, even though under the weather and and and go going to deliver some value to you today. Got a couple of things that I. Gonna talk about firstly, firstly, all right, I there's there is a guy and I don't know who this guy is, but this guy is always in front of me as I'm coming into the parking garage and it's not the same guy could be a different guy. When I say guy, I mean there's a type of guy that does this and it drives me crazy. Okay. He's the guy that decides inside the parking lot, the you can clearly see. Let like almost every space is full and there might be a chance there might be one free space in there, but in reality, like if you just drive up until you find an empty space, it's the easiest thing to do. That's what I do. Wanna get into this parking garage. I drive up and if I don't see any spaces, I just got a decent clip. I'm not speeding or anything, but I'm I'm not slow rolling five miles an hour down the lanes looking for an empty car slot because I don't mind a little bit of a walk. I bucket the topic of park six floors up. It doesn't matter. I'll walk down exercises. Good for you. Why don't wanna. Waste time, like looking for the parking spot. It's like the guy at the WalMart that will circle the parking lot for freaking our trying to find a space within the first five or six paces. We didn't have the Parkway out in, you know, way out in the outback man. I'll just go right there. I park right in the back anyway and just walk forward because it saves me so much time and the walk is healthy for you. So I don't know who this guy is, but I keep getting stuck behind him and I go in the parking garage, and this guy is slow Roland at like four miles an hour up the up the ramp and around the corner looking for the spot in the you see the brake lights come on because he got one of those smaller cars or a motorcycle that's tucked in. There's, oh, there's one and they brakes. That's not one then keeps going. Oh, that was. And I'm screaming at the top of my lungs from my inside my car. Just go for the love of God. Just go just if you just round the corner on the next level. I know there's this mortgage board of open parking spaces, and you'll have your pick. The letter just go and he won't go. If you're that guy, I hate you. I hate you. If you're the type of guy who circles the parking lot at the WalMart because you too lazy to walk the extra hundred yards. I hate you and it drives me absolutely Batty. And today I had one of those guys in front of me in his tesla round in the corners which by the way out here in California's, like owning a Prius, everybody's got one. It's not cool anymore to own a tesla. It used to be cool. Everybody wanted one. I suppose you still live in the mid west is probably cool because you never see him out there, but it's not cool. The other thing that I don't understand about guys who live out here are the guys who, by the Ferraris Lamborghinis the the McLarens what McLaren..