35 Burst results for "Shopify"

A Crash Course on Headless Ecommerce

The Unofficial Shopify Podcast

02:33 min | 8 months ago

A Crash Course on Headless Ecommerce

"So you're you're the perfect person. Ask about this because you lived it setting it up as a merchant on the bleeding edge. You're the first to go live with this particular headless solution and enjoyed it so much. You're like you know what. I believe in headless hard this now my full-time gig exactly okay. Good so you're the guy to ask here what let's start with the simple question. What is headless when we say headless. We're not like talking about sleepy. Hollow what are we referring to have. This is a is a pretty generic term. That doesn't really mean anything actually so in the context of shopping Let's talk today. 'cause that's what we talk about so there's your e commerce platform which can be thought of as your body to shop the fi pluses like the body of your store. You have your you know. Clovio arm review up arm and the all these different apps connected to your to your body. E commerce platforms can adopt headless by developing the api suffered development. Kit layer to basically mean that people could build other technology to integrate into the body of the store. Headless is is nothing. It means that the platform has developed a way for you to do something but the head. There's no head it's headless so there's nothing there's nothing there so it in kind of frees up this whole you know space for developers to go in and kind of hack together different types of stores that they that they want and develop headless stores that are compatible with these e commerce platforms so in years ago certify introduced this idea that shop by is this hub-and-spoke model. It's the entrepreneurial. Os and so. The hub is the admin and then i could plug my spokes into it and maybe my point of sale system is one of those spokes Marketplaces like walmart is another spoke and then the online store itself. Which is i think. Often people think of added shop. That's just one other spoke so we're swapping that online store channel out for a third party solution and in this case we're talking about shogun front end but this could be one of many solutions and that idea is what we refer what headless refers to shop. The first grade at all sorts of stuff as stores become larger and more complex. You slop different pieces here. And there whether it's processing orders on the back end re- managing thousands of orders her and it turns out there's also some advantages that you can gain from swapping out the front and his well

Walmart
Shopify, TikTok Team up to Let Users Shop From App

the NewsWorthy

00:33 sec | 9 months ago

Shopify, TikTok Team up to Let Users Shop From App

"For the first time people on tick-tock are going to be able to buy things without having to leave the app. It's part of the social media. Apps expanded partnership with shop by shop. If i allows business owners to easily set up an online store now it essentially means creators can turn their tick tock accounts into a storefront with new shopping tabs. Tick-tock is testing this out with a select group now. It wants to expand to all shop if i users this fall already. Facebook and instagram offer in-app shopping and fortune magazine reports. Total sales through social media. Apps could reach as high as fifty billion dollars in the next two

Fortune Magazine Instagram Facebook
"shopify" Discussed on The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

04:30 min | 11 months ago

"shopify" Discussed on The Unofficial Shopify Podcast

"You're running stamped. Or whatever the score the star score on that product. It's obviously individuals every product. Some products are four point five summer. Three point to that stored on the product is a meta field. You can't see it but it's in there and like that's where those apps store that now the the limitation of fields is. You can really only put a string of text into it paragraph well with a paragraph paragraph in but i can't upload a file into it i would have to give it a link to a file like let's say i wanted to manifield image. Yeah then yeah you have to upload it to the final section and then grabbed the url from the store file section and paste that into the medfield oral in the right the meta field in the template in such a way so it's like an image tag the source of the image tag. It's assuming it'll be the euro of the image. So that's the second half of the meta fields. Update is this thing. They're calling custom content quote coming soon hoon with a grain of salt. Who knows what more could be. This year could be twenty twenty four. We don't know but custom content will be built on top of the new meta infrastructure. And we'll service vice content management platform so it sound it says will allow merchants to sort content of any format with shop by okay. Great it sounds like that limitation of meta fields are really just text also goes away like i could file could be a meta field now the rest of the stuff there like it's going to be even faster. A single merchant can do three hundred thousand transactions eight minutes. It's like all right great. It sounds nice. It sounds nice. It's incredibly impressive. The problem with it is and this. Is the craziest thing a problem with. It was already so good and so reliable at no point. Have ever worried about chiappa. Fire the shot by checkout just like going down under load yes never happened. Any of our clients because we're we're losers. Oh cool clients. Oh but they're listening up there. Guys the real goal. We really have like kylie jenner. Do i want college god no. She's fine my dad My dad's on attorney and you know he's just had like a suburban office jenner's attorney he's is generating but he has like a regular old schmo law practice and one of his best friends from law. School is one of the.

kylie jenner eight minutes Three point This year four point second half three hundred thousand transac jenner one five summer single merchant twenty twenty four
"shopify" Discussed on The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

04:58 min | 11 months ago

"shopify" Discussed on The Unofficial Shopify Podcast

"It was like a sub store for one of our client. It would have been like killing a fly with a sledgehammer area. So so what i did was i built that theme in that design on top of debut And so excited to see dawn offers. And i just hit the ground running in we fingers crossed. Have another big theme update. Big new custom theme. Were writing on lately to the summer for someone. And i really wanna build that on top of dawn depending on what don holds for us otherwise i have to go back to turbo because turbo just has so much archer already under the hood. Don is in the theme store yet but it is on get hub so if you wanted to play with it you could get it. Yeah and speed the theme store.

one turbo
"shopify" Discussed on The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

05:52 min | 11 months ago

"shopify" Discussed on The Unofficial Shopify Podcast

"Of course which we we've been talking about is sections everywhere. Tell me what sections everywhere means. Well it's interesting to me so what it is is that you're just going to build section blocks like you have on your home page right now those are gonna exist universally like right now. We kind of homepage. Homepage blocks are like these are sections and blocks that go on the homepage. That's where they live. And there's like product detail pages where you can have those blocks but those are all kind of written into that template here more like it you are just writing the section or the block once and then it will be available in all of the templates which is cool and good But one thing so. This is a little deep in the weeds here One thing. I feel like i noticed. I'm not sure if. I got a clear answer on this in the presentation they created you know they had a store and they made a new product template that was going to be used for handbags. And so then they're like oh and then we moved these sections around and blah blah blah and. Here's our handbag template for the handbag products and that's already available in current chiappa fi. The problem is the content. You plugged into that handbag. Template was gonna show up on all the handbags right so it couldn't be specific to that specific product. It would just be about all the handbags like all. The contents is universal across every single product. That's using that template. So which is the big pain in the butt because if you wanna have special product specific content specifically on that product you need to create a new template for it or do very shenanigans that we have grown very accustomed to right and it sounds like the way they're getting around. That is actually what we did is we. Would one of the ways we will get around is what is used what is called meta fields and meta fields are Data about your products. That live in the back end of the shop of store but there was really no good way for you. The store owner access. It like we knew how to access it and we knew how to screw around with them but it was tough for store owners to do it. And that's how we would get around. That whole template is that we'd make the template all the handbags use the handbag template but then the content for each individual handbag product would be started a meta field. That's attached to the product. And what they're doing now is they're making meta fields way more front facing and then when you're moving the section around and doing that stuff you then call the meta field. Use this meta field for this area on the product page and then the content for that met in the data for that matter. Field is stored on the product page for each individual product. Okay if you catch my drift deep in the weeds. It sounds like what's going on here. It sounds like to me that they that sections anywhere is really very much like the current system that existed. They're just making it way. More front facing okay..

each individual One thing one thing each individual product one single product
How Former Hockey Player, Paul de Jersey, Found Success as an Entrepreneur

The Unofficial Shopify Podcast

02:55 min | 1 year ago

How Former Hockey Player, Paul de Jersey, Found Success as an Entrepreneur

"Three years ago when you launched this thing your first sale. It was on shop by you. Started with with an online store Icon went door to door a little bit when i first launched it. I'm from vancouver and I as you mentioned in the enjoy split hockey. So i was kind of original originally had the idea. I wanted to validate the concept and and prove the market kind of locally. So i was just selling to people i knew like yours and trainers in gyms and then we we had our shop quayside at first but i think first couple sales were definitely Off line and then We had a couple of sales. We launched the site. And when you get your first sale online it's really. It's really cool especially when it's a stranger so that was kind of the kind of put us in motion and we've been going strong ever since i so going back even further. Where did this idea come from. Yeah like man. I should go sell a bed of nails to be. It's not something i would ever thought that few before. We launched the business. But when i was playing hockey i had a really accusing trainer. Who's actually now my business partner. His name surrogate as robin. He actually travel the world for eight years with the circus soleil. So he's allow. Yeah he's a total freak with his body. He's he's what you would expect in terms of flexibility and strength. That just amazing. But i was a i hurt my back one day while i was Training with him nothing serious but he had one of these mads lying around because all the guys swore by them and he's from russia and eastern europe and they're they're quite popular over there so he gave me this map to try out and i absolutely loved it and i thought this was just an incredible feeling and it really helped my back but i was kind of playing hockey at the time so i just really forgot about it. Then my my career came to an end at college. And i. I remember the matt and i wanted to just buy it myself and i couldn't find it anywhere. I was looking better nails. A spike matt and i couldn't find the product anywhere so i asked her about it and he told me it comes from ukraine. And it's They're very popular in russia. But they're really not well known over here. And so i thought to myself like why no at least like fifty my friends who i would wanna buy this product and we can create a really cool brand here so i reached out to the this ukrainian manufacturing partner in the first call with them. I didn't know a single thing. They were saying. I was just like nine my head in. Yeah we want to sell this. Yeah and we. Eventually we're able to negotiate a the exclusive rights to distribute and sell it in north america and Be built our brand around acupressure. That's the ak you comes from the pays homage to ukraine in russia and ukraine. Everything's called every seized Acupressure so that's kind of what we got the name from. That's a little bit of back.

Hockey Russia Vancouver Robin Europe Matt North America
How AspireIQ Can Help Companies Through Influencer Marketing

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

02:09 min | 1 year ago

How AspireIQ Can Help Companies Through Influencer Marketing

"Talk a little bit about your platform more high level. I like what does the aspire iq platform do and the problems that you're now solving for owners. Yeah thanks for that. Happy to go through all of those things. Obviously it's a it's it's a challenging world out there for a lot of people trying to get started and influencer. Marketing is happy to go through a lot of my advice there but at a really high level spirit. He was a platform for brands to build. Engaged communities of influential people and that ranges from social media influencers to customers fans experts and more we are actually one of the first influence of platforms back when we started in two thousand thirteen. And now we're fortunate to have over four hundred brands clients from bigger names like walmart and samsung to e com leaders like purple glossy and hellofresh and actually in our last few years our focus has really been tightly on ecommerce. Where over thirty percent of our clients are on shop by ranging from billion dollar market leaders to five-person companies. You know for shop by really if you kinda summarize it down what we saw for you is building an in house influence a program that drives real are y. And that could mean anything from for. If you're a novice setting up the and organizing the initial program helping you source the first fifty influencers and tracking promo codes and affiliate links to generate the first sales or for advanced users it community something as robust as customizing a complete crm solution with integrated workflows across hundreds of influencers generating thousands of pieces of content. That optimize your whole stack. And if you've ever run an influencer campaign you'll know that it's really challenging and especially if you've all you've got spreadsheets and email so i think the three biggest problems we saw for our number one finding the right influences to create content for you number two managing the complex workflow between your brand hundreds or even thousands influencers in your community and number three analyzing their revenue in the are y that your program is driving which shoutouts shop affi- is easiest. He do using our shop. Fine aggression in ethic where we really made our bread and butter. Is that second one in building

Walmart Samsung
Shopify is taking on e-commerce giants

Marketplace Tech with Molly Wood

04:14 min | 1 year ago

Shopify is taking on e-commerce giants

"We've been talking again. About small businesses rushing to get on line during this pandemic and suddenly all kinds of companies want to help with that from amazon to facebook to oetzi to into it and shop by the ottawa based company that helps merchants create websites enable payments and ship their goods to customers shop. If i had unprecedented growth last year it revamped its shop app. Which tracks shipments enables payments to include local shopping collections. And it's got with so called marketplace's no relation facebook and instagram walmart and google to let merchants on its platform also sell on those platforms harley. Finkelstein is the president of shopping by. He told me a big draw for small business owners. Is that shop by. Lets them own their own customers. Their data belong to them. They control the personal information their customers and unlike a marketplace we do not force merchants to give us any independent rights to use their data. The only thing that we are allowed to do is to provide them with better insights better information of which they can make better decisions based on their data so for example. If we see that you were getting a spike in traffic coming from pinterest for example we may encourage you in the admin to act with pinterest channel and try to see if you can actually find more customers there and is it only their data or do give them insights that are based on similar retailers or anything like that or you aggregating at all not really no. i mean. We'll we'll give them very broad industry macro trends and so we really don't aggregate data in that way simply because each those businesses are really independent. And then i wanna ask you about your kind of frienemie placements which is in some ways. Shop of is positioned itself as david up against goliath. But like you said you're working with some of these glass facebook and instagram. What is the risk and being kind of both allies and competitors with some of the biggest names in commerce is so i don't think we actually compete necessarily with the marketplaces. I think our merchants do but we also have to ensure that we are future proofed against what may be the future retail trends and in terms of that competition. I guess technology. You certainly do feel a little bit of you. Know co optician I suppose where there should be cooperation and some competition but the positioning of shop. If i being at the center of commerce and not being a marketplace not being a discovery tool gives us an opportunity to really play with all these different surfaces wherever consumer might be found but there are elements of your business that compete with elements of some other businesses right like facebook pay versus shop. Pay or even the shop app which seemed like it might be headed in the direction of a marketplace versus facebook shops. There's no intention of turning something like shop which is really more of shopping. Assistant app really. The idea of the shop app has to be a consumer shopping assistant. So that if you're buying off five different sites plus marketplace the shop out can tell you where all of your packages are they can provide you with. Incredible realtime order tracking. It can help you shop pay which are accelerated check which is now process like over one hundred thirty seven million orders But the idea was shop is really a way for our merchants shop fai to have a deeper relationship with existing consumers so we all know that the cost of customer acquisition. His is certainly going up in some categories. And we're not facebook and we're not google we're not necessarily the discovery platforms social media platforms but one thing we can do is to increase. Ltv lifetime value of the relationship between a consumer and a brand net. Release the the the purpose and the objective around shop. There there is no. There is no plan to create a marketplace there. You'd also mentioned shop pay and facebook. Look i think social media. I think you'd probably agree that social media in places like instagram are the town squares of the current digital world and if that is the case and consumers are using social media for more than just connection there. They're using it also for things like commerce. Then it's really important that any merchant of ours that wants to sell in those platforms is able to use the best tools cutting edge technology and and shop as one of those

Facebook Instagram Pinterest Channel Finkelstein Center Of Commerce Ottawa Walmart Pinterest Amazon Google David LTV
YouTube suspends Trump’s channel for at least a week

AP News Radio

00:52 sec | 1 year ago

YouTube suspends Trump’s channel for at least a week

"YouTube has suspended president trump's channel for at least a week amid concerns over ongoing potential for violence making it the latest platform to limit the president's online activities following last Wednesday's deadly attack on the capital by trump followers you too said it removed content that was uploaded on January twelfth for inciting violence although the channel remains live it's temporarily prevented from uploading new videos or live streams for at least seven days and comments are indefinitely disable YouTube is a global platform and under its policies a second strike resulted in a two week suspension a third gets a permanent ban Twitter already permanently banned his account Facebook and Instagram suspended trump at least until the end of this term Shopify has pulled from stores off its platform I'm Julie Walker

Donald Trump Youtube Instagram Twitter Facebook Julie Walker
The Most Common CRO Blind Spots

The Unofficial Shopify Podcast

07:40 min | 1 year ago

The Most Common CRO Blind Spots

"Someone approaches conversion rate optimization their first instinct is to do what the first instinct to syrup off everyone else. Okay see things that they think work. They think everyone else's smarter than them and so they take these ideas. No doubt looks interesting. They hear about a blogger. Doing something like oh. That's interesting and then or this this worked for this other store our competitor and they they take that and they run with it and it doesn't work for them and they're like line and this work well. There are a lot of reasons why it might not have worked. Main thing is that you didn't think about what really worked for you right. You didn't go back to first principles and think about the customers. That are coming into your store. I think it's a huge problem. So you it's it's shiny toy syndrome. It's the grass is always greener. So i go outside. And i see. Oh well this across the street. This other store has this way cooler side than me. And i perceive them as being more successful reality i have no idea what their businesses like it all but i just perceive them as being more successful for whatever reason and i say all right well then i just attribute that to whatever thing i notice unlike yeah and thus we have some shiny toy syndrome action happening and i think that is where people get in trouble yeah. I think that's right like what ends up happening. I had this conversation with a client a few months ago where they were like our biggest competitor is doing this. We should do this. I'm like well. How do you know that they're doing it right. And they were just like just like shocked. And what do you think they're conversations were internally that led them to this decision and then the response to that was they. Didn't yeah exactly right. What you don't realize is that everyone is a group of smart people on a zoom call trying to figure it out in the dark like everyone else. Yes we're all in a cave with a candle and maybe there's eight people with candles. They might do slightly better but we still. It's such a young industry and it evolves so quickly that i literally. I don't think anybody knows what they're doing. No one knows what they're doing right. What i'm doing to go back to as we're firestone at a series. I think he's still has a series. This is called now right. And that's wildly popular because it gives you clarity and safety and a sense of strategy for cheap right like you can. Just go and look at this without works okay. Great and a lot of it actually does work because the problem with conversion rate optimization is that in many ways it's like getting to just basic first principles getting some best practices in place getting something that's familiar for customers and that makes sense to people right but then when it comes to doing something that's more like custom tailored to the specific needs of your customers. Everybody just like. I do what they don't know what to do with it. And that's where i come in So what should people be doing instead. So we've established that like the shiny toy syndrome. The grass is always greener. that is problematic. And you're just kind of when you're doing that you are. You're blindly throwing stuff against the wall which there could be. You're gonna get success some of the time but we need a. We need a framework. We need a better approach here. So how should i be approaching it and then we'll get into the most common pitfalls or missed opportunities. Yeah i'll tell of an anecdote that i like to tell my clients especially when they first come in the door if you ran a physical store right assuming those still exist. I don't even know but if you ran a physical store people come in right and there's some about a foot traffic and you. The owner of that store are behind the counter. And you can observe right or you can talk to them. And so the problem is twofold number one. You can't. you aren't observing them and the second is that you can't talk to them necessarily can be like hey. Do you have any questions. And what happens in that. Process of observation conversation in a physical store is that you understand the customer's needs a little bit. Better you may not close the first few sales but eventually understand. Oh people are coming in for this. I should be making a couple changes to the store. Changing the way that i'm marketing myself or putting the this stuff over here or whatever it is right and so there's something that's observable that you can see right now. How do you take that process and apply to e commerce. Well i think that you can actually look at what customers are doing and ask them. What motivates them. I don't think that's difficult the problem that when you're stuck behind a computer all day and your as nerdy as i am you. It's not your default to go out and talk to customers. It's not your default to go out and observe what customers are doing. And when you try to do that you're stuck in an application like google analytics which is bad so the process of understanding what customers say and what customers do is a little bit more slippery and difficult but no less essential right. So how do you go about doing that. Well a lot of the tech industry has figured this out and it's using a lot of unsexy terms like research analytics and data right. I like these things. I'm getting excited. I like these things. Because that's why i get up in the morning i get up to research customers right and you may not. You may be if you're listening to this in your store owner. You're probably waking up to ship product to customers grow. The store grow the business. You might be thinking about stuff. If if i'm lucky and you're my client and i think that for me like the fundamental answer is that you need to go out and understand what your customers are doing. And you need to be a little bit more proactive about it. And it doesn't come naturally in retail as an industry right because normally the people come to you and you can just look at them and that's the research. The research already just happened because people were shopping with you and you understood what made them really light up and buy your stuff and you got that feedback on a daily basis but really all you're getting feedback as people complaining about that where their order is and occasionally anecdotes from your friends about the products. That's like your research process. And maybe if you're lucky you go in and look at g. nathan. Conversion rate is bad today. That's it but nick. I'm my best customer. I know what they want. I don't don don don right. I know what i want in my world view has quickly been wildly warped by being so close to everything. Yes the business owner. Yeah exactly like you are. Actually it gives me no pleasure to report that you are maybe the worst example of a customer. The storm okay. You're yeah and once we accept when you're starting out and you have no customers like you don't have a choice but like at some point you have to move beyond that and then that's where you start you need to start figuring out your customer and you're right online. It is so impersonal divorce that it gets strange. And so you need to go through and do the customer research talked to your customers on the phone. Oh my gosh. Pick up the phone call and try and uncover okay. How do they see themselves. Why do they buy and then also do it at a larger scale through customer surveys and what they have heard you say that i love and because i have found exactly the same thing to be true. Is you do a customer survey and often you could find that like that one magic phrase that suddenly becomes the headline on the website. And that's the thing that really increases conversion rate

Firestone Don Don Don Google Nathan Nick
Trump Has Been Silenced On Social Media

The Takeaway

03:14 min | 1 year ago

Trump Has Been Silenced On Social Media

"A lot about Big Tech and certainly the past few days show just how powerful these companies are. First, Twitter and Facebook suspended President Trump's access to his biggest online megaphones. Then Apple, Google and Amazon cut off parlor, a social media site popular with Trump supporters and joining us now to unpack. All of this is NPR's tech correspondent Shannon Bond. Hey, Shannon. Hey, Elsa. All right, so we should first know that Facebook, Google, Apple and Amazon are all among NPR's financial supporters. All right, So Shannon, what do you think He's pretty aggressive moves. Tell us about Silicon Valley right now. Also, you know when Facebook and Twitter cut off President Trump it really put the spotlight on something I think we've known for a long time. But I just seeing so starkly, Which is how much power these big tech companies wield because we conduct so much of our lives online. So there were the examples you mentioned. But also others that go beyond the question of speech really, to the bottom line stripe and papal cut off the ability of the president's campaign and his supporters to raise money and take payments. The e commerce companies, Shopify shut down an online shop connected to Trump that sold merchandise like Make America Great again. Hats and another shop owned by the Trump Organization that sold things like golf accessories and So these decisions they're raising some really big questions. What are some of those questions? Well, maybe the biggest one is all about access. So Amazon Apple Google. They have a lot of power over kind of what we think of more of the infrastructure of the Internet. In Apple and Google's cases, they you know, they decide what APS can go into the APP stores. So They decided this weekend to block parlor, the alternative social media site that Trump supporters had flocked to And that means it's much harder to get parlor on your smartphone, which is, of course, where most people use Social media, and then even more significantly, Amazon kicks parlor off its Web hosting service, so it's gone dark. You can't access it all today. Parlor sued Amazon. And basically, you know, we're really realizing seeing very tangibly Just how much power Big tech has to decide which companies which brands which businesses can effectively exist online, Okay, sure. That is a lot of power. But isn't all of this bound to But these companies even under more scrutiny going forward, Yeah, I think that's absolutely fair, and I spoke with Ben Weisner at the American Civil Liberties Union piece of the same thing. He's really concerned about these individual companies. Power. Here's what he told me. And it may be that by exercising their right their constitutional right to decide who can use their products right now they're going to bring a different kind of regulatory focus down on them about whether we should have let these companies get this big in the first place. So you know, this isn't gonna go away else. I mean, remember these companies they're already under a lot of scrutiny. Facebook and Google are facing any trust investigations. Now we have Congress promising new investigations here, so I think the spotlight just continues. Well, I mean, turning to President Trump. He got off. He got cut off from Twitter and Facebook now parlor. It was a momentary alternative, but that's gone. Now, where will trump go? You think that is the big question? There are plenty of upstart sites that want him. He might even start his own outlet. I think, Elsa, it's safe to assume he's not getting off of the Internet for good. I

President Trump Amazon Donald Trump Apple Shannon Bond Google Facebook NPR Shannon Twitter App Stores Elsa Trump Organization Shopify Silicon Valley Ben Weisner Golf America American Civil Liberties Union Congress
Snapchat, Shopify remove accounts associated with President Trump

AP 24 Hour News

00:29 sec | 1 year ago

Snapchat, Shopify remove accounts associated with President Trump

"Twitter also permanently banned to Trump loyalists, former national security adviser Michael Flynn and attorney Sidney Powell as part of a broader purge of accounts promoting the Cuban on conspiracy theories. Other organizations have also acted. Snapchat locked. President Trump's account indefinitely Twist the live streaming site owned by Amazon, used by the Trump campaign to stream speeches. Disabled Trump's account. E commerce companies, Shopify shut down to online Trump memorabilia stores.

Sidney Powell Michael Flynn President Trump Twitter Donald Trump Amazon Shopify Trump Memorabilia Stores
Shopify pulls Donald Trump stores off its platform

WSJ Tech News Briefing

00:23 sec | 1 year ago

Shopify pulls Donald Trump stores off its platform

"Ecommerce software provider shop affi- removed online stores run by the trump organization and the trump campaign in response to win these riot. At the capital a spokeswoman for shop. I said president trump had violated the company's policy prohibiting retailers from supporting organizations or people that promote violence representatives for the trump organization. The umbrella company that oversees. The president's real estate and branding business didn't respond to requests for comment

Trump Organization President Trump
Flight attendant union wants pro-Trump rioters barred from flights

WTOP 24 Hour News

00:22 sec | 1 year ago

Flight attendant union wants pro-Trump rioters barred from flights

"Hall says One Labor group is calling for a no fly list for rioters. The nation's largest flight attendant union is seeking to bar people who were part of the mob that stormed the capital from boarding flights. The union said it is taking a hard line in support of crew safety and encouraged law enforcement and government agencies to keep problems off of flight. Shopify has

One Labor Group Hall
Why SMS Marketing Works

The Unofficial Shopify Podcast

04:08 min | 1 year ago

Why SMS Marketing Works

"Is the founder of converse smart. He is served in the us army. He's a smart guy. He knows more about sms. Marketing than anyone else. I know and so what i did. I posted on my facebook group. And i said hey. What are your questions. And i got a whole list. Great questions here to ask him. But the thing i want to start with ari is the the fudd around. Sms fear uncertainty in doubt. People are well merchants anyway. Seem terrified of s marketing. But like don't think twice about sending an email blast to got an email list right at least based on the sheer number of newsletters. I know i didn't sign up for but still somehow am on but s. They're afraid of it. So someone The question i want to open with you acuna. Hurry is a gentleman who said. I don't do any sms marketing presently because personally hate it as a consumer. But that's really the only research i've done it. I find it incredibly intrusive and kurt. Gosh this poor man. And so what he that was his. That was a setup. He's tortured by sms. text him. he'd like just wants to die and his name is jeff and his question there is are there any stats tracked about loss of customer finicky. Like fewer repeat orders unsubscribe. It seems like the financial is there in the short term. But i worry about the long term loss of goodwill. Please put this to rest. Yes let's do it so first of all. Thank you for having me on your podcast. Super excited to talk about sms out and this is one of the things that i hear all the time so every time i talked to marketers. Either someone is really pro. S other really against sms. That's kind of what we've seen Talking to many direct consumer e commerce marketers or people have received calls from telemarketers. Sean sell them something. So people are very reluctant to give away their phone numbers so a lot of the time as more of like a personal thing where people have had that experience like. We've all experienced. As i remember when i was in new york and got like a puppy like ten different messages from president trump. I never remember ever opting in for any presidential campaigns ever. But i guy like ten for once So this is probably like people who have experienced things like this and they never like ogden. So it's like okay like them. Doing it now feels like they're kind of like doing what the spammers are doing. Like you said it's the same people who would go and email a full list That probably opt in. That are still scared of sending those messages out via texts. But the thing is we've done the research we have tons of data on it We've lunch twenty twenty state of text marketing report. Move lot of information and what we found out is that there is no reason for someone to be scared of texts marketing. And here's why. The average consumer spending more and more time on their mobile device over ninety percent of americans can be reached via text and demographic demographics between ages of eighteen and sixty two prefer text over any other communication method. And if you really think about it when we communicate with friends family coworkers. Use messaging apps. Right and sms is probably one of the primary use and it doesn't matter who it is. Everybody opens or text message like obscene. Like people who have never like open their emails but when it comes to tax they always open every single text message. And that's the first thing that we need to know. That consumers are on that channel and the thing about marketing is that like businesses have to go where the consumer is at so. It's the same thing here where personally you might think that may not work or it's invading and no one should ever sign up for it but the data shows otherwise the consumer are signing up to get these text messages. They're receiving text messages. From presidential campaigns two factor authentication order delivery confirmations customer service

Converse Smart Acuna Us Army ARI Kurt Facebook Jeff Sean Ogden New York
First Britons receive Covid-19 vaccine, a landmark moment in the pandemic

Squawk Pod

01:28 min | 1 year ago

First Britons receive Covid-19 vaccine, a landmark moment in the pandemic

"This month in. We'll see with the panel meetings. I think they can you know in the old days. I don't know if you guys remember following until closer remember you know stocks like center gin and they're all these these different Biotech company to are important drugs. And we've used a sweat out those panel meetings When we know that there would be an advisory panel and we'd always say of course. The recommendation of an advisory panel doesn't mean full. Fda approved when we had all these ways of following them and these are the same issue the same ones that we're seeing right now and we used to say There were a couple of times when the full fda didn't do what a panel said. That's obviously not could happen this time but it always took longer than than we wanted to as news people waiting for the panel's hope. I bet you this happened really quickly the day they meet. I bet you we hear this is this is emergency use authorization that they're they're they're going to be voting for. That's a faster process to twenty. I it's a good start. We won't getting any. But you thought i think that that tape of the individual that we saw it was receiving the vaccine. That's that's what we have to remember. And those are the people that that we're talking about that really have a big problem with covid and i. I constantly struck by that. If i go the supermarket or something and i or wherever i am and i see someone who who really is advancing years

FDA
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

01:57 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"And <Speech_Music_Male> i'm helping with revenue growth <Speech_Music_Male> than obviously lifetime <Speech_Male> customer loyalty. <Speech_Male> I mean. that's the goal <Speech_Female> of a brand. And <Speech_Male> i appreciate that and <Speech_Music_Female> just want to thank you for <Speech_Music_Female> sharing your vision. Knowledge <Speech_Music_Female> giving back <Speech_Music_Male> today to <SpeakerChange> the <Speech_Music_Male> trump effect ecosystem. <Speech_Music_Male> Oh yeah <Speech_Male> all good. Thanks for having <Speech_Male> <Advertisement> me. I always enjoy <Speech_Music_Male> <Advertisement> conversation. <Speech_Music_Male> <Advertisement> <Speech_Male> We'll have a great <Speech_Male> day. <Speech_Male> Thank stevie <SpeakerChange> to <Speech_Male> this. <Speech_Male> Episode is brought to you by <Speech_Male> push. Owl shop <Speech_Male> is leading web <Speech_Male> push notifications <Speech_Male> app and the only <Speech_Male> <Advertisement> shop. If five plus <Speech_Male> <Advertisement> approved certified <Speech_Music_Male> <Advertisement> at partner in <Speech_Music_Male> its category <Speech_Male> browser <Speech_Male> based web push notifications. <Speech_Male> Push <Speech_Music_Male> <Advertisement> your attention marketing <Speech_Music_Male> <Advertisement> and conversion <Speech_Male> rate optimization <Speech_Male> to the next level <Speech_Music_Male> because you can re <Speech_Male> engage store visitors <Speech_Male> without <Speech_Male> <Advertisement> the need of an email address <Speech_Music_Male> <Advertisement> send <Speech_Music_Male> <Advertisement> web push notifications <Speech_Male> right <Speech_Male> their smartphone or <Speech_Male> desktop by <Speech_Male> using the <Speech_Music_Male> browser and <Speech_Music_Male> the great thing <Speech_Male> about push owl. <Speech_Male> <Advertisement> Is there used by <Speech_Male> <Advertisement> over. Twenty thousand <Speech_Male> <Advertisement> shop affi- stores <Speech_Male> and more than six <Speech_Music_Male> hundred shop. <Speech_Male> A five plus brands. <Speech_Male> So you know <Speech_Male> the solution as <Speech_Male> the security <Speech_Male> privacy. Speed <Speech_Music_Male> <Advertisement> and reliability <Speech_Music_Male> <Advertisement> <Speech_Music_Male> <Advertisement> shop five plus brands <Speech_Music_Female> <Advertisement> come to expect <Speech_Female> take their platform <Speech_Female> for spin now <Speech_Female> <Advertisement> thirty days for free <Speech_Male> on their pay plan <Speech_Male> at on over <Speech_Male> to e commerce fastlane <Speech_Male> <Advertisement> dot com <Speech_Male> <Advertisement> forward slash <Speech_Female> <Advertisement> will and use <Speech_Music_Male> <Advertisement> the code lane <Speech_Music_Male> when you activate <Speech_Female> <Advertisement> well. That's <Speech_Male> <Advertisement> it for today's episode. <Speech_Male> <Advertisement> I'd like to thank you <Speech_Male> <Advertisement> a loyal listener of <Speech_Male> <Advertisement> ecommerce faslane. <Speech_Male> <Advertisement> My hope that this podcast <Speech_Male> <Advertisement> is offering you <Speech_Male> <Advertisement> a ton of value through <Speech_Female> <Advertisement> growth strategies <Speech_Female> <Advertisement> tactics. <Speech_Male> <Advertisement> An exclusive insider <Speech_Male> <Advertisement> tips on <Speech_Male> <Advertisement> the best sherifi <Speech_Music_Male> <Advertisement> absent marketing <Speech_Music_Male> <Advertisement> platforms. <Speech_Male> All with my personal <Speech_Male> goal to help you <Speech_Male> <Advertisement> build launch <Speech_Male> <Advertisement> grow and <Speech_Music_Male> <Advertisement> scale with shop. <Speech_Music_Male> <Advertisement> Fine <Speech_Male> <Advertisement> thanks for investing sometime <Speech_Male> <Advertisement> today. Listening to the show. <Speech_Music_Male> <Advertisement> I'm so proud <Speech_Male> <Advertisement> and excited <Speech_Music_Male> <Advertisement> that you have a growth mindset <Speech_Music_Male> and our constant <Speech_Male> learner. <Speech_Male> <Advertisement> I truly appreciate <Speech_Male> you and your aunt. <Speech_Male> Brielle journey <Speech_Male> dry the rest of the week <Speech_Music_Male> and keep thriving <Speech_Music_Male> with shop <SpeakerChange> a fight. <Music>

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

07:29 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"Exciting episode very timely episode being pre bfcm right now a lot of great strategy and tactics in here. So I please please please enjoy at the end of the show to be a very very special offer. So please listen through the end and take advantage of the opportunities that attentive is sharing with us today. So hi Brian, welcome to e-commerce jostling. Hey save great to me. Thanks for having me my pleasure. So let's talk on high-level first for those that maybe don't know what attentive does and the sort of problems that you're solving for Shopify store owners. I'd love to hear that high level strategy of why you built what you built. Yeah, good question. So, you know at a high level attentive as a text message marketing platform built for leading e-commerce and Retail Brands were used by over 2000 brakes today. We consider ourselves one of the innovators in early folks in the space. We've been doing it for about four and half years and you know have that sort of taken it from a point where when we when we started the company there was somewhere down three and half to four percent of the top 1000 internet retailers using text and now it's about half and the the vast majority of those that are using it or using attentive over 350 of them so long, you know, that's really what we focus on and you know earlier this year. I'm happy to say we became a certified Shopify + app partner. So we're we're really excited about that and then you know on the product side. We are lucky to have over 500 people that work at our company today really working to build the absolute best text message communication platform for Brands and this gives them the wage. Need to send personalized messages that are that much more timely in a covid-19 world and as users are predominantly using their mobile device for shopping in purchasing. Yeah congrats on the the certified at partner approval because I think it's a it's a challenging program to get involved in because you need to have you know, the scale and the security and the data integrity and the customer support and all the all the benefits that you know, some of them are just brands in the world that are on Shopify to be approved in that is very notable. So for those listening in today, they're actually all make sure there's a link in the show notes of other app partners that are Shopify plus certified home and I think it's very notable to have this I guess Elite group of apps and marketing platforms that are solving some very unique problems for the largest Brands, but also have it very interesting trickle-down effect to other brands in the mid-market or people in early-stage. Yep. Thank you very much. See if it is a create and Shopify. It's been a really great partner for for us and so on, you know, we've built against dead. Since we started the company in 2016 and you know have been a great partner to grow with overtime to now, you know, if you again if you look at that top 1000 internet retailers, we have ten times more customers to the next closest vendor. So and we've seen that through working with partnership with with with Shopify where your Shopify spend such a great partner. So let's talk about the Journey of Faith actually building and launching attentive. It's always interesting to me, you know, why people build what they build and like what do you believe uniquely positions you and the founding team, I guess a couple points number one to have the desire a number to to have the expertise to create this platform. I think I'll tackle the expertise and then desire second. So, you know on the expertise side of things took lucky that a lot of our management team actually worked together. I had to start up before this one. So we started a company called tap Commerce in 2012 and that company did mobile app retarget wage. And and really what that was centered around was how we collecting information so that we can show personalized advertising the customers on mobile devices. Now with our new company a tentative. We used a lot of that expertise in being able to create these these really personalized profiles but instead of doing it in advertisements or personalizing the messages that we send two thousand stores on the desire side, you know, our last company to have commerce was around for about two years and then was acquired by Twitter in 2014. And you know while on Twitter we just saw how interested consumers were in messaging as a platform and it just felt like it was it was something that needed to be solved there needs to be a better way for consumers to engage with and communicate with two way conversations with Brands. So that was really the the history of it and then we ended up choosing, you know SMS text as the channel because it was just so ubiquitous. So, you know now I think we gained a tremendous job. Enjoyment out of helping these Brands to reach their consumers, you know, significantly grow their business where you know, the our average customer drives 18.5% of their sales from text and you know off and ultimately I think see this is the future of this as a consumer communication. Yeah. I have one brand that uses attentive and what's interesting on their use case is that they have a seat Jeep products. So it's a consumable product that you know people talking about coffee replacement. And what's interesting is that because people don't know the product very well and a subscription option. They have them set it up in a certain way that attentive is fired the second they find out that the product has been delivered and so it's been delivered. They automatically send a text message saying hey it's at your door off so that you're not, you know, waiting for other apps and tools and other different things. It's like know instantly getting a text message that it's sitting out there or in your mailbox location. So that's another kind of Engagement point, but then the next part that works really well. He go and grab it. Oh if you're not there yet. Just by the way, click this link here. So I'll and text and then goes back to the website that actually shows the maybe some recipes or some next steps that you might want to do because you're a new customer and so they have you know, they understand the whole customer lifecycle and the Journeys at a new customer cuz it's tagged accordingly. They trigger certain flows through attentive and just I think the overall the engagement in the customer experience is very very unique. I know there's a million different types of use cases for her recovery and everything but this one particularly really caught my eye and I shared it internally inside Shopify + and was really well received. Yeah. Yeah, you know, I think that there's a great use case for consumers getting messages about something that they purchased. You know, we we see that over I think it's 93% or 94% of consumers want to get those type of transactional SMS messages. So that's a really fantastic use case and then you know, I think the best setup is to be able to deliver messages across the entire customer. Cycle so you know, let's say you send that transactional message. Let's also if they have a question allow them to ask for customer service via text. What if we also then wanted to start recommending products to them might like based on the thing that they just purchased or or add those products onto their order, you know, so I think the key really is that personalization aspect. How do we make the the message as relevant as possible to the consumer? And again, I think the amount of data that Shopify allows us to gather make separately possible. So let's talk about how text message has changed over the years. Obviously you you should have a trajectory in the reasons why you made the SMS choice and and really are doubling down in that area. Just would love to hear just because you're on the ground working with a lot of incredible Brands right now what has changed and how is your platform kind of iterated over time based on the needs of both.

Shopify partner Twitter Brian Jeep
How To Align Your Customer Experience

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

05:45 min | 1 year ago

How To Align Your Customer Experience

"Now my guest and says, episode is Tim Ashe who is an acknowledged authority on evolutionary psychology and digital marketing. He's a sought after international keynote speaker and the best selling author of two books I one landing page optimization, and more. Recently unleash your primal brain actually just listened to recently on audible. Fantastic. We're going to dig into that one for sure Tim has been mentioned by Forbes as a top ten online marketing expert and by Entrepreneur magazine as an online market influence to watch. For nineteen years he was a CO founder and the CEO of site tuners, tuners dot, com and their digital marketing and optimization agency. Tim has helped create over one point, two, billion dollars in value for some amazing companies that I know. We all know Google expedia harmony facebook and American Express and cannon and Nestle there's massive list year semantic new to it and humanity Siemens anyways in countless direct to consumer brands. So exciting to have Tim today busy schedule. But please join me conversation with Tim Today. So. Tim Welcome ECOMMERCE battling. A Ha-. Very. Happy Veer Steve. So you've had quite an eventful career I might add keynote speaking around the world are writing bestselling books year you run international conferences, I guess pre cove in our doing some virtual events. So tell me a little bit about best can your entrepreneurial journey so far? Sure. Well, I've worked in a variety of high tech companies when I started university at UC San Diego my undergraduate majors were in computer engineering and cognitive science, and then I stayed there for graduate school and what would neural networks or what would now be called deep learning or machine learning or A. And this was early days We didn't have the big data sets that we do now with the Internet. So I switched Internet marketing and started my first marketing agency back in the early DOT com days and Never, let go of the Tiger's tail and twenty five years. Later I decided you know running an agency wasn't my highest and best use on the planet. So I decided to focus on what I really enjoy, which is the thought leadership in the form of as you mentioned, keynote speaking and writing my latest book and spreading knowledge out to people as opposed to working on client accounts. Right? and. So I did mention a little tiny bit of top of the show but you know you've worked with a lot of some really great ecommerce brands some of the largest brands I might add like what are some mistakes that you see kind of consistently some of these e commerce brands are making today will if we restrict people have different definitions of ECOMMERCE, I, just WanNa start there for some ecommerce anywhere. Any website that has as A. Checkout anything where you sell items directly and for others, it's more restrictive and I'd say it's a e commerce catalog and that's I think a more standard definition. If you also use a lots of different items, you have a homepage category pages, search results, pages, and product, and so on. It's not a website where there are two or three things for sale in those early incidental. Would I don't know is that a fair definition or how would you agree with that? Totally would agree with that yes. So In the case of large catalogs, I'd say the common mistakes that we I've seen in my careers one gratuitous use of motion and wasted real estate on the homepage in the form of giant sliders everybody seems to have those Sh. Yeah. That's a big known my book I talk about I have a whole e-commerce best practices section in my landing page optimization book and I devoted a page to why sliders. An evil that should be immediately removed from your site. While you know what part of it I think to is that it doesn't position the brand well, enough I think with having like motion and I think when people have a lot of different slogans, tag lines or kind of looks and things going out other different sections on the site they think they're trying to blast all of their bullets out on this highly sought after a piece of real estate versus maybe having a proper positioning statement or something. One thing that's very important. That's key to why someone should click. Through or why someone shown up on this particular website having one message and one brand image and go further than that I, would say that I'll numerate the reasons why you shouldn't have a slider on your homepage. The one that you mentioned is by far the most important our brains from an evolutionary perspective are designed to notice things moving in are visual field. It kind of has survival value. If you know what I mean here is coming to eat me I need to know what direction and how big is right So. they're they're an interrupt, their the nuclear option in the face of motion graphics won't get looked at and even in the face of graphics, text won't get read. So anything that's graphics or text on your site can't possibly compete with that atomic bomb of a slider on your homepage. And and another reason that really bad is because it's trying to pretend you have more real estate than you really do. So everybody wants a piece of the homepage and lurk. We can add another frame tour slider. Well Great. Thanks. So now have to sit through a longer commercial nobody likes to do that on broadcast TV. There's certainly don't have the attention span to sit through five three seconds sliders to make sure they saw every frame of the crap you're trying to throw them on your home page You don't really an editorial problem. You can't decide what's important. So you're trying to cram it all in there and make everybody happy except your site visitors that are trying to give you money,

TIM Tim Ashe Tim Today Entrepreneur Magazine San Diego Veer Steve Forbes Siemens Google Co Founder Nestle Facebook CEO American Express
Black Friday 2020 Facebook Marketing Strategies

The Unofficial Shopify Podcast

05:57 min | 1 year ago

Black Friday 2020 Facebook Marketing Strategies

"Today the unofficial shop five podcast we are going to discuss some indepth facebook ads strategies for Black Friday cyber Monday twenty twenty is right around the corner not sure if you've heard of black Friday yet, but certainly, you're going to walk away with a lot of ideas today on what to do and in the past we have done. Episodes in years past where we really exhaustively walked through like this is the strategy. This is what each audience is. GonNa look like got very technical with it. This year, we're going to go higher level in more strategic and we're GONNA walk through like, okay. What can we learn from last year? What's the strategy this year, and then what are twenty twenty specific? Considerations. So I think that's going to provide a lot of value for everybody and joining me to discuss it is frequent recurring guest Kurt bullock. He's founder of an e commerce marketing agency. The produce department has a ton of ECOMMERCE experience knows facebook ads backwards and forwards, and that's why for years he has been our strategic marketing partner either cycle and we still. Greatly enjoy that relationship Mr Bullock. Thank you for being here. I appreciate it. Thanks Kurt. Happy to be here. All right. So. Give me well, all right. What's The let's open up with like what is the one key takeaway you want people to have when thinking about their facebook ads for twenty twenty the one thing that if they they need this piece of advice so that they can just quit listening. Let's let's lead with value. All right. That's a hard one, but I would probably summit up as. Being prepared because this year is. All over the place, we don't exactly know what? Black. Friday is going to look like this year and so I like to go. ooh. Be prepared little dramatic. Yes. Be prepared now. I just talked like to have optionality built into what I'm doing pre. Yes. So have give yourself options so that you're not scrambling at the last minute if things go differently than you might have expected I like that. That is good advice. So we're going for A. More risk averse strategy, and one interesting thing I saw facebook group this morning. But Mark Arruda for constantly very gear said, I don't know what's going. He said I'm paraphrasing, but he basically said we don't know what's going to happen. In November and on Black Friday and got, we really don't because the election is this wildcard and the pandemic there's it is so different weird in twenty twenty and he said, so we're going to run early bird sale in at the end of October, and then that way we have at least we'd know we hedged are bats we we took our shot however you want to phrase it. So I think I like where your head's at. Yeah. I've got I've seen that strategy. A lot of people are planning on doing things early this year the one thing that you kind of are you know playing with is People are in like super high intense shopping mindset near Black Friday and so you you definitely get that benefit when you're running your ads over that time and also like if you are running your ads and your promotion too early. You know. Most. Often, you're probably still going to be doing something over black Friday as well. So going to have multiple promotions running in a short period of time. So you of have to hold those two things intention and figure out. What to do, but we do have a lot of clients already started. To promotions just to get because there's a lot of concern about getting products on time and having sold out. Yeah. So the the concerns that merchants have and customers alike have are. Are we going to be able to get our stuff at time both can the can the inventory reach the merchant in the warehouse because we don't know what we're still seeing bottlenecks in the effects of essentially losing up to ten weeks of production time in q two and. In, once or start being placed, well, all these carriers are already slammed. So what's that GonNa, look like when things hit their peak in the first week of December like what kind of delays it slowdowns are we're gonNA see so I, don't think it's going to be like a complete apocalypse, but maybe things will be be delayed a few days but the the deadlines all the ship carriers gave for this year they're essentially the same as last year the yeah they're the same as last year I was surprised to see that. I. Thought. It would be at least a little bit more conservative than what they did. But I also like this, it's no surprise to anybody. So they've now they have been There are already weeks or possibly months into hiring additional couriers staff at CETERA bright. So and certainly like work. Oh, some sub consumers already shopping it. We knew that sub consumers always did shop in October. Now they just have a really good excuse. Right. Yeah. Google did a bunch of serving recently and you know. Result said that two thirds of shoppers planned to? START, their shopping extra early this year because of those inventory issues and just fear of like delivery stuff's not gonNa make it in time. So I think justify all of that and more justifies moving their start dates up in and talking about those things in your messaging. And it also has the effect of I. Mean there's there's some real potential scarcity. Here with all of this do. You know making sure that your products are. Available on the site and you get first pick a shopper.

Facebook Kurt Bullock Google Mark Arruda Founder Marketing Partner Cetera Bright Twenty Twenty
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

03:52 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"Related tips. We have tons of articles over at pixels, dot com slash blog, and several how to guides as well all free of charge so feel free to take look at. Yarmuk shrank put those also in the show notes we did speak off line before recording today and I understand that you would like to share an offer or two for those listening today. Great. Yeah. I'm actually excited to share couple perks who with your listeners here. We've actually created a new image greater service, which is actually a visual content port fear listeners that's gonNA show them exactly how to improve the product imagery on their website and help them sell more at something that they can apply to and Yeah. We have a team that's actually gonNA to be doing a full audit and really show them how to elevate their imagery on their site. And the second bonus if anybody would like to try out pixels retouching us, we're actually going to be giving all listeners one month free on our professional plan. It's it's a ninety five dollar value and it's going to they've basically give you access to enterprise grade retouching and it will let you process up to ten images free of charge and in the first month will also be free on top of that. Yes. That's a great bonuses so I understand. So there's the image greater. So like an audit of a person's website, take a look at their current images and see how that can be improved either do it themselves or potentially through pixels, and then the other option is is being able to take you up on this offer of retouching services for full month for free. It's amazing. That's correct and so what I'll do is I'll make sure that link will be in the show notes it'll be ECOMMERCE fast lane dot com forward slash pixels that's pix E L. Z that'll forward youtube a landing page to get all the details on how you can take Brian up on that offer O'Brien Mission really is to make commerce better for everyone and you know it's clear that you and the Pixel team.

Sola Developments with Amazon Alexa

Voice in Canada

01:41 min | 1 year ago

Sola Developments with Amazon Alexa

"Those of you that live in Calgary. I've got a little bit of news for you kind of interesting here particularly. If you are in the market for a new place to live so long Gallery. There is an area of town. I don't live in Calgary. So you calgarians can can tell me more about this but there's an area called Kensington and there's a company called so long and they are creating 172 unit 9 story project in this area. And it is being a called one of the most technologically advanced down payments that we have seen and what's very interesting. Of course relevant to us is that they're the first developer in Canada that Amazon has chosen to partner with them. And this is very very interesting because one of the features for all of the units is of course a smart home. Which offers Safety and Security along with Amazon Lexi and this can control everything in the home. It's built in music news weather Etc answering your door for parcel deliveries. Apparently, these are going to have the fastest internet connection in western Canada up to 15 times faster than found in other homes. So this is going to be pretty technologically advanced and what's interesting is that you can customize your units and you can do the whole thing online through Shopify. So we're staying home if you're in that area and you want to check it out you can always go to Seoul Calgary, s o l a c a l g a r y. And if you

Calgary Amazon Seoul Calgary Canada Long Gallery Kensington Developer Partner
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

04:05 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"Spend is more the real result. And so I can make a decision appropriately to go and reinforce and spend money in that marketing channel. So let's talk about the future for for dacity are able to Journey North Star highlights. I mean, we're just guessing Q4 now have 20/20 and love to hear any partner alignment or any new innovation. I guess the end of the day. I mean, I see a list of of all your connections that you home right now and then now being a plus certified at partner just it's always nice to to understand kind of where the product is headed into the future. Absolutely. So I'm super excited about a variety of different areas that birth Going after so first is we are going to continue focusing on making sure that there are a number of data sources that we support whether it's more on the marketing platforms where we can go pull all that data or other certified App Partners where we can go and ingest their data and Link it into the data model and so every month we're announcing new Integrations that we're releasing a super excited about that piece because as this ecosystem is so rich and we like to think about as we can make it richer by enabling us to connect to all those certified Abner's making sure you have access to all that data in one place. The second piece is really expanding what we call our audience product. And so that's something that a number of our Merchants that are using with klaviyo a page where we're pushing in data that klaviyo does not have access to that is enabling richer segmentation. So we have a beauty brand that asks a postpaid phone. To serve a question about your skin type and based upon your skin type. They can go and segment the type of marketing material that is tailored to your skin type. And so we enable them by taking all that data and pushing into klaviyo to let them better segment that data and so really excited about our ability to expand that product not only for klaviyo but a bunch of other partner that are right there in the ecosystem that will want that data that allow you to be more sophisticated in your marketing so really excited about that and just then just general kind of innovation. So one of the things that we found interesting is across all of our Merchants, we've actually found that there are customers that come in with different email addresses, but are the same person. Yeah in Shopify, so we found that it off there's a bit 5% of customers are actually duplicates. And so you think about what impact that has so that means your LTV is lower than what it really should be and your repurchase rates are a little bit wage. Or then you should be maybe if you're one of these Founders that's trying to get investment Capital. Those are two things that your investors care a lot about and so we're rolling out tools and functionality. I'm going to do that house holding for you and help you identify these two people are really the same..

partner App Partners Abner dacity Shopify
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

05:21 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"And so what happened for us as a company is a number of individuals that were at FTD went to these up start Shopify brands that people have heard of like new-age like watches and rothys and Campari and all we're key members of those teams and they were hey, I need the data that I used to be able to have a ProFlowers. How do I get home? Level of insight into my business and so they basically said hey Dan, can you help us and that's how Society was founded we basically built the company off of people that we knew needing and wanting to be really analytical and really intelligent around how they ran their business and took the experience that we had running this large e-commerce business and tried to make that something that any brand of any size has access to right I'm looking right now at some of the connected Tech partners and I think that's one one topic that came up quite a bit is that a lot of Brands will already have existing Tech that they're quite happy with but maybe the reporting part of it or the actionable reporting in this particular case in a single source of truth will talk about I think customer data platform in a few minutes, but you know, I take a look at some of the major players in the shop by ecosystem being klaviyo being one of them attentive for for SMS personalization. I see marks. This is listed in there, Georgia. CRM nacelle, if you're doing any headless Commerce, that's another big area. Omnis an order Groove minutes list goes on and on, you know recharge payments and I can see a lot. Po these are these are these are massive technology partners that are integral to the reasons. Why brands are so successful on Shopify me I talked about a lot on the show is that Shopify score platform does at least eighty percent of Commerce 4mos brand is that final 20% needs to be filled in with, you know, some technology partners and it's great to see that you've made some decisions and probably moving forward even adding more Partners on.

FTD Shopify Dan Georgia
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

05:51 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"In the direct consumer space or I learn a lot about their technology is very proprietary the way their data model empowers Merchants with strategic insights that really helped move you beyond just the basic reporting that's available through analytics or off. Through the Shopify admin really to help drive your business forward. Let's jump in and learn a lot more from Dan today. So I'd and welcome to e-commerce hassling. Hey Steve glad to be here really love your show and excited to be here. I mentioned a tiny bit of top of the show, but on high-level, what does dacity do and what problem does it aim to solve for Shopify store owners Jose? Yeah. I think that's a great question. So audacity really focus on helping Merchants become data-driven. We think being data-driven helps you make better and faster decisions and the challenge is how you do that. When you're a merchant you have a couple of different problems with all of the data that you have first is how do I get the data out of all these different Technologies if you're on Shopify, you are certainly using a whole bunch of certified apps and maybe other apps and they don't necessarily talk to each other. So, how do I go and make it easy to go get the data out of home? These different platforms then once I have the data I have to combine it all and that's really challenging. That's you know, you have to really think about how do I take maybe marketing data and join it to my order data off for film it data my email data and how do I put it all together in a way that's really meaningful and gives me the Insight that I need. And then that last piece is now that I have all that data and I put it all together. How do I make it easy to digest and usually that means using some sort of visualization or some sort of tool that allows me to summarize and see the data in a way that I can really take actionable and meaningful results. And one thing I've noticed too is I have a lot of brands that look at their data and sometimes they get a little bit overwhelmed because they're they're unfortunately they're forced to have to go into each individual solution and then try to disseminate the information as it relates overall to the scope of their business, you know, we talked about this multi-channel world dog..

Shopify Dan Steve
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

05:54 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"Of drag-and-drop what-you-see-is-what-you-get editor experience where we can scale from a single founder who's shipping shoe boxes on a Shopify site who wants to go in and drag and drop and design their custom mobile app to multi-billion-dollar brands that actually have a little bit more customization wage. And can also build a a gray worthwhile experience. So the the great thing about what we do is it is pretty similar to the Shopify experience that a lot of merchants have where they want to go in and and you'll see Ms. And drag and drop their content and update it in real-time easily. And you know, one of the cool things that we like to say about that is mobile experiences typically fall into the realm of it or development. And what's cool about tab part is you can sign up and get started and you can put that power back into your marketers hands. So this is something that can be run one hundred percent from start to finish by your marketing team, you know by your e-commerce team by your design team. It's not something that you have to have your own team involved with because we really do handle the heavy lifting on on our side. So that's a great aspect of of why to use a code list platform. It's it's it's less about the effort and the month. That it costs for developers and more about who's actually managing the experience and what mindset they have going and do it. And and what we've found works best is marketers are really really great at building mobile experiences. I love the idea that it's a dedicated sales Channel. I think it's a really exciting cuz I think it really helps you understand the full customer Journey The Full Experience and then like you said the marketers can then choose how they want to interact with those channels and have proper metrics to justify the investment that goes into that channel. Yes. So I mentioned a tiny bit the top of the show to that you have been added as a shopper plus certified app partner are able to share some of those details..

Shopify editor founder partner
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

04:57 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"Just needed to be a a bigger shift towards a product is a solution for mobile Commerce. That's really the problem that we were determined to set off solve. That's where the idea for a TAP card, you know came into play and then understand you have a co-founder. Yeah, absolutely. So really interesting stories. So I've known seen a cock probably for almost ten years now and he at the time was running I've been he's one of my good friends and colleagues for a long time now and he was actually running his own Mark in sales agency right across from mine in a we work. So I was doing a development. I was doing the heavy lifting on the code side and the design side really focused on the Shopify wage. Commerce industry he was doing similar stuff but in sales and marketing so we would go out all the time and you know talk about these problems me from an engineering and design perspective and him a sales and marketing perspective. So there was just a really good collaboration early on and we both just became extremely enthralled with Shopify view know the problems that Merchants were facing and how we can solve them. We just realize you know agency life is not a world champion. Yeah, you know experienced no offense to any amazing agencies that were partnered with but fast platforms can scan it. And you know, what I found is like the end of the day Merchants really want a couple of different things when they're looking for a solution, especially if their Shopify Merchants they want to dashboard them to pay a monthly fee and they want a relatively limited customer service experience and like that was something that really emerged from that Shopify experience don't you know, they went from fifty million wage. Dollars an hour or two a billion and just a few years and I was sitting at my desk doing an agency and watching this growth in this massive transition to SAS. And and that's what inspired the product ization. I basically built myself out of a job by building top part and no longer doing it the hard way anymore. So yeah a lot of a lot of good stories their thoughts again gotta do it the hard way first at least for myself. That's where I learned the most love the Serendipity side of meeting Cena and just I guess having complimentary skill-sets and stuff like that. You being more code he be more marketing side and more customer-facing and coming together building this company and you know, it's been interesting watching tap cart on the sidelines. I've been in Commerce since 2018 and they were Shopify for just shy for years and I can see the growth. I see exactly what you're saying about the eighty percent of the traffic truly is mobile and you know what? I'm sure we'll dig into some questions later about wage. Endemic and stuff and people, you know more on their phones physically more on their phones and you know and getting that real estate of a mobile app on your phone for the converse side and the retention side with.

Shopify Cena co-founder Commerce
Reviewing Webview Gold

No Code No Problem

03:38 min | 1 year ago

Reviewing Webview Gold

"Have the webview gold. And for those of you who don't know what web you go to is not allow you to turn mobile optimized web web applications into mobile apps ready to submit to the iOS and Google Play stores. So yes the Bubble app you have been working on for the last six months. You can now turn it into a mobile app. For those of you who have a Shopify store and you want it to be a mobile app. Now you can do that all of these different web applications, whether it be a Shopify store or a bubble application billed or whatever. It may be able to as long as it's mobile-optimized. You'll be able to submit it to the iOS and Google Play Store switch is awesome. So some features of web you gold obviously no code required off and they have amazing support right? So I actually reached out to them not too long ago and they got back to me within 24 hours. So that's awesome and most importantly off their guarantee. Your app is 100% ready for iOS and Google Play Store approval or you receive a full refund. That's pretty incredible. Obviously, you have to take that with a grain of salt because if you're you know, if your web application is like it has poor nor or whatever. It may be obviously it's not going to get accepted into the iOS and Google Play stores. So as long as It's along their guidelines. Then you should be good to go. And I think that's incredible because they're I'm pretty sure the only no code platform right now that actually allows you to do that and offers a 1% guarantee or refund. So this just goes to show the utmost confidence they have in their product which gives you a sense of relief that this product is the tool that you need, right? And so now you're probably wondering how I get a refund and in terms of pricing I think it is incredible. They are pretty much that I'm aware of the only no code company that is not a SAS product home instead. It is a one time $69 fee for iOS and then a one time $69 fee for Google play until October 31st. Then that price goes from $69 for iOS and Google Play 279 so you can save $20 if you act before October 31st for the dog. For Lifetime access right? So that's not for a year. That's the lifetime access which in my opinion is a steal all of the support and updates after that are all free. So you would be most stupid if you did not take advantage of that like that's mind-boggling to me. I think good come out to a little less than $6 a month for a year. If you were to associate you want to just the iOS if you if you took that down to like a month and price it would be like a little less than six bucks a month, which is nuts. And so I think for the lifetime value of it like it's a no-brainer. So overall as you can tell I think that it is definitely worth a pickup considering it is a lifetime purchase and you never know whenever you will need to convert one of your web applications Shopify stores, whatever it may be into a fully-functioning mobile application home. And with that being said, even if it's not for you, maybe you have a friend or maybe you have a family member that has a Shopify store or is using bubble. Hopefully you recommended it to them and God They you know, they're like well, this is awesome. But I feel like a lot of people would be able to use it more if it was, you know on iOS on the app store or on the Google Play store and then you can say yeah GIF to me. I'll do it for you.

Google Shopify
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

07:21 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"Is I'm proud to share that reversion has a wired actually and it's not part of a bigger group called assembly that seemed at assembly has is a team that's previously been successful and growing SAS companies and they really don't believe in our mission. So it was a no-brainer for us to be part of such a great team. So with assembly have no doubt we'll be able to move faster and fewer versions growth and really excited about our app or their beautiful so many brands that I manage who use reversion and that's one of the reasons why I have you on the show today is because I really want to share the message about the value that you're offering to the shop by ecosystem and dead. You know over the years literally I've had a front-row seat to the platform kind of as it matures. You keep adding a lot of features and you're getting a lot of customer feedback and just like this whole feedback loops. I think you know you're a big proponent of you know, being a builder and so I've noticed that there's also been a popular growing popularity of influencer marketing. I think people know the benefits of it. But how do you see the influence or Channel evolving over the next few years and how it relates to the reversion platform. As I said earlier. We've been at this for a number of years and seen different things and Trends fads kind of emerge and the one thing that we're seeing now that I think is here to stay. It's just how influencer marketing is maturing. What was once I think a wild west of paper posts kind of name your price is on. It should be a revenue brantz and wanting to track the performance of those engagements and reeling being more data off. Hinted to do this as a brand the goal I think is to shift where you're paying your influencers on a performance model and I see this becoming a predominant way in and How brave influencer especially when it comes to lowering the cost of customer acquisition. So let's dig into that a bit cuz I think this customer acquisition costs as CAC I think is kind of the anachronism that we use in the market sphere but like how can Brands begin to I guess reduce their customer acquisition costs, you know and based on performance as you call it performance-based affiliate marketing yeah. Well, like I said, I alluded to you know, I refresh and we work exclusively on a revenue-sharing tracking model. So compared to something like a CPM or cost per thousand Impressions home model revenue-share reduces the risk on the merchant essentially so lowered risk and higher returns for the merchant because the merchant only pays for an improved conversion or desire Dej Permanent Philly or influencer making what we believe our model a lot more valuable marketing channel that gives better control over CAC, you know there there's other marketing channels that are charging. We're brother click or Impressions, but it never guarantees for sale making the risk higher and and Tack at the mercy of that platforms really, you know one interesting thing. I think considering the time that we're in now with this pandemic the ad spend on social media actually did drop by 45% at the height. But initially this may cost more affordable but add sadness now, he's been on the rise and more Merchants are coming back e-commerce is increasing. So as those costs increase we see Revenue share tracking a great alternative to that page some Merchants even offer store gift cards rewards as well or sometimes offering a gift card value over cash and send them is a little bit more less risky to Merchants and dead. Another money is kept an erection store. Which builds loyalty with influencer. Yeah. One thing I want to add that is that I totally agree with you of that sort of influencer model VS Volpe to play or pay to post kind of thing because I feel that it can be very disingenuous almost fake to a certain degree where you just giving a lump sum of money and it's possible that the issue and and likely that the influence are really doesn't care about the brand. It really is just about a financial transaction not an affinity towards the product and where you're suggesting is that you know with your platform. There are ways of finding those that do have an affinity towards your brand and then using the reversion platform are then able to build a relationship and have a fair exchange of money in replace of life or in lieu of or as part of a conversion. I guess you're paying a certain of commission to that person instead of just throwing money out into the wild and just kind of hoping it converts. Yeah, I agree with that. I think yep. A cellular influencer decides to partner with you as Merchants, they're effectively saying I don't like what Europe selling and I like your products or services and it forces the merchant line with the influence and vice versa. We're doesn't seem fake. It's more authentic and what happens is, you know, the audience at home. All of this collaboration is a lot more loyal and we're seeing much higher LTS post-purchase with those referred customers as a result. So many Shopify + marketers and brand owners listen to the show each week and what are some of the exclusive reversion features that are available exclusively for Shopify + Brands one thing that we we do in life, you know, we always try to make the experience better for our customers. One of the ways we do that is we built deep Integrations with platforms that we work with like Shopify + and that goes off. There are affiliate management workflow and trying to make that seamless automated one example is most recently we have a customer called shrimp and grits kids. They're a successful company with their direct consumer children's clothing brand. They actually moved to Shopify + from another major e-commerce platform. The reason being is that their previous setup with our cake and clunky and on top of that their affiliate platform that we're using would often break and made it very expensive and time-consuming to maintain so that's where they kind of reached out to us and what not many features we built for them is a custom implementation kind of always stands out. We actually use the exclusive Shopify + gift card API and what we enable volte is that going to be for shrimp and grits to provision gift cards automatically within their Shopify + store and it automatically send them to the affiliate where it's you know recorded encounter dead. Platform in addition to that and after moving to Shopify shipping crates have reported 40% increase in customer growth and twenty percent increase in average order of new. So it was a very successful project and I'm really happy about the outcome. Yeah. Well make sure I update that in the show notes to that retailer think it's always nice to hear like actual case studies. Of course now people are successfully executing with your platform and it's nice that you've connected with Shopify has a you know, a very open architecture when it comes to as you know with our API ecosystem and it's great that you've kind of connected there and have these gifts electronically created and logged and sends off to the appropriate partner based.

Shopify partner volte Europe Tack Volpe
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

07:20 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"That is I'm proud to share that reversion has a wired actually and it's not part of a bigger group called assembly that seemed at assembly has is a team that's previously been successful and growing SAS companies and they really don't believe in our mission. So it was a no-brainer for us to be part of such a great team. So with assembly have no doubt we'll be able to move faster and fewer versions growth and really excited about our app or their beautiful so many brands that I manage who use reversion and that's one of the reasons why I have you on the show today is because I really want to share the message about the value that you're offering to the shop by ecosystem and dead. You know over the years literally I've had a front-row seat to the platform kind of as it matures. You keep adding a lot of features and you're getting a lot of customer feedback and just like this whole feedback loops. I think you I know you're a big proponent of you know, being a builder and so I've noticed that there's also been a popular a growing popularity of influencer marketing. I think people know the benefits of it. But how do you see the influence or Channel evolving over the next few years and how it relates to the reversion platform. As I said earlier. We've been at this for a number of years and seen different things and Trends and fads kind of emerge and the one thing that we're seeing now that I think is here to stay. It's just how influencer marketing is maturing. What was once I think a wild west of paper posts kind of name your price is on. It should be a revenue brantz and wanting to track the performance of those engagements and reeling being more data off. Hinted to do this as a brand the goal I think is to shift where you're paying your influencers on a performance model and I see this becoming a predominant way in and How brave influencer especially when it comes to lowering the cost of customer acquisition. So let's dig into that a bit cuz I think this customer acquisition costs as CAC I think is kind of the anachronism that we use in the market sphere but like how can Brands begin to I guess reduce their customer acquisition costs, you know and based on performance as you call it performance-based affiliate marketing yeah. Well, like I said, I alluded to you know, I refresh and we work exclusively on a revenue-sharing tracking model. So compared to something like a CPM or cost per thousand Impressions home model revenue-share reduces the risk on the merchant essentially so lowered risk and higher returns for the merchant because the merchant only pays for an improved conversion or desire Dej Permanent Philly or influencer making what we believe our model a lot more valuable marketing channel that gives better control over CAC, you know there there's other marketing channels that are charging. We're brother click or Impressions, but it never guarantees for sale making the risk higher and and Tack at the mercy of that platforms really, you know one interesting thing. I think considering the time that we're in now with this pandemic the ad spend on social media actually did drop by 45% at the height. But initially this may cost more affordable but add sadness now, he's been on the rise and more Merchants are coming back e-commerce is increasing. So as those costs increase we see Revenue share tracking a great alternative to that page some Merchants even offer store gift cards rewards as well or sometimes offering a gift card value over cash and send them is a little bit more less risky to to Merchants and dead. Another money is kept an erection store. Which builds loyalty with influencer. Yeah. One thing I want to add to that is that I totally agree with you of that sort of influencer model VS Volpe to play or pay to post kind of thing because I feel that it can be very disingenuous almost fake to a certain degree where you just giving a lump sum of money and it's possible that the issue and and likely that the influence are really doesn't care about the brand. It really is just about a financial transaction not an affinity towards the product and where you're suggesting is that you know with your platform. There are ways of finding those that do have an affinity towards your brand and then using the reversion platform are then able to build a relationship and have a fair exchange of money in replace of life or in lieu of or as part of a conversion. I guess you're paying a certain of commission to that person instead of just throwing money out into the wild and just kind of hoping it converts. Yeah, I agree with that. I think yep. A cellular influencer decides to partner with you as Merchants, they're effectively saying I don't like what Europe selling and I like your products or services and it forces the the merchant line with the influence and vice versa. We're doesn't seem fake. It's more authentic and what happens is, you know, the audience at home. All of this collaboration is a lot more loyal and we're seeing much higher LTS post-purchase with those referred customers as a result. So many Shopify + marketers and brand owners listen to the show each week and what are some of the exclusive reversion features that are available exclusively for Shopify + Brands one thing that we we do in life, you know, we always try to make the experience better for our customers. One of the ways we do that is we built deep Integrations with platforms that we work with like Shopify + and that goes off. There are affiliate management workflow and trying to make that seamless automated one example is most recently we have a customer called shrimp and grits kids. They're a successful company with their direct consumer children's clothing brand. They actually moved to Shopify + from another major e-commerce platform. The reason being is that their previous setup with our cake and clunky and on top of that their affiliate platform that we're using would often break and made it very expensive and time-consuming to maintain so that's where they kind of reached out to us and what not many features we built for them is a custom implementation kind of always stands out. We actually use the exclusive Shopify + gift card API and what we enable volte is that going to be for shrimp and grits to provision gift cards automatically within their Shopify + store and it automatically send them to the affiliate where it's you know recorded encounter dead. Platform in addition to that and after moving to Shopify shipping crates have reported 40% increase in customer growth and twenty percent increase in average order of new. So it was a very successful project and I'm really happy about the outcome. Yeah. Well make sure I update that in the show notes to that retailer think it's always nice to hear like actual case studies. Of course now people are successfully executing with your platform and it's nice that you've connected with Shopify has a you know, a very open architecture when it comes to as you know with our API ecosystem and it's great that you've kind of connected there and have these gifts electronically created and logged and sends off to the appropriate partner based on a successful.

Shopify partner volte Europe Tack Volpe
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

01:38 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"It should be, you know more than enough to get familiar with the app and its uses but we're just going to send off for 30 days. So you guys can get full updated on how to effectively use. It send out product and start scaling your influence or campaigns, I just have 30 days is like very generous and it really should allow some opportunity to take the app for a spin. I think the most important thing that we're learning today is, you know, seating product is really important without the ask, you know, you're sending out products to influence jurors that create great content that can likely sell have been proven to sell and if it resonates with them and a relationship is built, I think that's the key message that I'm learning today, you know and wage. Thank thanks Cody for number one taking time today to you know, you share your knowledge and your vision and giving back the shot by ecosystem. Like it's to me. It seems very apparent. I mean, think you know this but Shopify really has mission right now and it is to make Commerce better for everyone and it seems you know based on this conversation today. It's clear both the kinship team you everyone is seems to be tied alignment was really wanting to help Shopify Brands to I guess improve efficiencies, I guess through the app and seeding product and then in the end creating relationships growing revenue and then in the end building this lifetime club and loyalty. So thanks for coming on the show and sharing today. I really appreciate it saving we're huge Believers in Shopify. We mentioned with Shopify compass and the app and I'm a lot of Our Brands ninety-nine percent of our brains and shop supplies or big supporters, and thank you so much for having me on. All right, have yourself a great day..

Shopify Cody
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

05:19 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"I've been to your website and that's their first impression is some owner or some, you know, marketing person basically saying hey, I just want to exploit you and so will you post twice a week based on me sending you off awesome product that you've never heard before but just doesn't make sense. It doesn't work that way. And so what I commonly compared to is just dating so it's like you going on your first date and saying asking the girl out you pay for dinner and you're just like well that day you might have fun, but there is going to be no second date. So a lot of times talking about to influencers you're going to get maybe the influencer will post birth. That relationship doesn't really go past there. And so we take the complete opposite approach. Yeah, I loved it. So I've noticed that there is a kinship apps you have an agency can ship the agency. So work done for Brands part of whole execution the strategy in the learnings and just helping execute but on the other side, you have a nap now. So let's talk about what sort of I guess the seating a problem that you're holding now with this app. Yeah. So this was really birth when I was at Chalo. I was like I said, was sending out tons of products for free to influencers is a huge focus of ours is constantly building relationships. But what I was doing going out engineering out the order on back end and Shopify and that just got super laborious. So I was taking 15 to 30 minutes for just one person just to go create an order fill out the name address size products Q all that stuff. And so that was really the birth of the idea. So I worked with my developer. With Sundberg, he's he's the man we work for almost two years on this and what I realized is just influencer marketing just takes a 10 time we've talked about that. Sometimes the simplest step of getting them. The product is the whole part. And so, you know, you're getting their address and their size and I might have to package the product myself or contact mr. P l or flag out order, go into my basically shop Thai store and create that $0 order. Like I mentioned the solution and all this is really using our app. It just equips the brand to do it in a really one two, three easy steps can upload all your customers just like you can do on the Shelf fly back.

Sundberg Chalo Shopify developer mr. P l
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

05:42 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"What we've mentioned earlier is Facebook ads, that's when she really start to see the direct Roi and what I would say is how you can actually work with influencers on this basis is you know, authenticity is a word that gets thrown around all the time in our home. And how we can test that is their ability to sell and so what that equals is. Are they excited? Can they speak really? Well are they comfortable on camera? Can they talk in front of a camera and create captivating video content? Cuz a lot of times, you know, you have influencers they can fake, you know, writing beautiful written copy or take an awesome image, but they can't fake if they're not excited about this product on video. So what we really mean by that is authenticity is what we mean is relatability and that's what sells and so these these networks are human the human interaction and that's what they're created for. And so that that goes into why we see them being the best creative as far as ad buying but I will say though context of this is this is after you've built relationships because I think then there's trust built on that sort of thing. I think, you know from the jump coming to an influencer and asking for hey, give me all your content and give me the full usage rights is a big ask and so we'll get into that with with products each month. And how you build relationships, but I think that's at the end of day what we're trying to get to and when we're working with influencers is for Our Brands and for our clients is can we get these influencers just to sell product because that's you know, when I do these Shopify growth lab sessions and Shopify LA or when I asked the audience they ordered. Where do you guys wanting out of our life influencer marketing, you know nine out of ten of our saying sales, but that's really not, you know, a lot of times what they're seeing on the back end because they're just doing really an effective campaign, you know, this whole Marketplace model of influencer marketing really gets under my skin because I I totally agree with you about the whole disingenuous nature of just giving them money for in exchange for some kind of pretend endorsement, but it is I think people are getting wise to it. I think I'm learning a lot. There's a term that's been floated around them. Sleek called conscious capitalism and the whole idea is that you know, people are really getting behind brands with a cause people are liking the transparency factor of you know, do you truly love this product and then it's more than just trying to leverage some of their celebrity or notoriety of likes and followers. So I think that's good on you guys that you're not going down Marketplace wrote down. I think there's some big influences that are making a lot of money and a lot of other people are trying to get on that same train and they feel the only way to do that is to be involved in a Marketplace type influencer a product and there's lots of them out there in the end of day. I think you're better off to have a smaller group of more relatable influencers to help promote your product. I love with just said because I think it gets back to just relationship-building one at 1 and a lot of times what you know, these young brands are young entrepreneurs that are wanting to see a quick Buck come in dead. They're just treating this as really poor communication with influencer or relationship building. And so anything that you do whether that be email Facebook ads or influencer marketing if it's just download and you're just trying to get this one thing this one-time treating the influence are really poorly..

Facebook Shopify
"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

04:31 min | 1 year ago

"shopify" Discussed on eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

"So I Cody welcome to e-commerce battling. Hi Steve. Thanks for having me. I'm excited, huh? Yeah, my pleasure. So I mentioned a tiny bear the top of the page. So, you know, you're a co-founder of kinship you have an influencer marketing agency. Can you share the listeners today? What you do and the sort of problems that you're solving for Shopify store owners home. So we are implants are marketing to see that could be easily called an influencer content agency. If you will, there's not many those called that these days but we specialize in identifying creators am bility to sell just basically giving ownership rights back to the brand. And so what I would say the problems that we solve is in our experienced influencer marketing is kind of the sexy channel that off. Has time to do but tries anyway, we take it off your hands bar goals. That won't you work with us. You feel equipped to do this on your own eventually even really believing that influence our marketing should it's just in-house and that's coming from an agency. But what I mean by that is those relationships should exist within in house and so really our job is to really give you a strategy and philosophy. Yeah. I'm all about schools ability. I think that's one of the things is brands are trying to grow and breaking out into new channels and things like that. They're always thinking about what's the the human capital or what's the trade-off of wanting to do this tactic or this strategy? And then you have to give up something else or you have to add more onto your plate and people are already pretty stretched as it is specially entrepreneurial people so that that's one advantage that will talk about for sure about that new I can ship app. So let's talk a tiny bit about the founders Journey. It's always it's always interesting to me how people build what they build in your case in agency and now a shopping bag. But let's talk about that. What what do you believe I guess uniquely positions you and your co-founder. I guess number one to have the desire and the number to to have the expertise to want create this agency..

co-founder Steve Shopify
Moving from Amazon to Shopify

Amazing FBA

05:08 min | 1 year ago

Moving from Amazon to Shopify

"Michael, how are you man? I'm well, thank you. Yes sipping hovel of. Lemon and honey and ginger tea. But I pretty good. Yeah. Yeah. Keeping his bank. Very. Well, very. Good. Well, let's jump in today. We've got a hot topic, I think, and that's the topic of. Moving from Amazon to shop affi-. Or from really you know Amazon to any other sales channel but we're GONNA sort out how shop by dozen doesn't help. ECOMMERCE sellers the pros and cons some of the detail. So you ready to jump into this absolutely hot topic definitely. All right let's do well. So I guess the first question that comes to my mind is you know you work with a lot of mazing Amazon sellers in your skincare collective and programs work there in London. What have you heard from them in terms of their fears frustrations concerns by way of migrating or adding you know a different channel away from The stations can sense I mean he took into Amazon Selah. How long have you got about I mean but Most of them concern Amazon rather than. The fear of moving across course. It's. have. So much fair as a resistance on because I was just so much for you and when we bitching Amazon I, guess he's good to remember that the of qualified traffic with buying intense. Of people who have their credit card on file is amazing and the conversion rates she got on Amazon I mean I was looking at somebody the day in the United Nine Percent Convention right and I'm like, wow, that's great. We could be a fifteen, twenty, twenty, five percent. That's kind of eighty I in the context anywhere else on online, right? For. Those understandable reasons in people on in a hurry to get and they like to bitch about it and I guess every. So often the FE Simone Amazon and that's when they consider maybe making the move uninformed to be fair to the tank Muslims have very active people who do a hell of a lot of stuff and a lot of them have got their own websites. Some of them look beautiful designs when the functions he's pretty good. But does only a couple of people I think actually have any serious percentage of their sales going through their own I'm known Amazon sites. So. I guess that tells you a story. Nor. Does what do you think the The kind of the. Underlying real issue is there is there time? Is it there education about the other side's is at their capacity of their team? Our finances? I mean well, what do you think is that actual barrier to success? Is just good question I I organization of the of the work or it could be this very good question not something. I should probably ask people. It sounds like I'm about to pitch them into a shop if I but I. It is probably an important discussion points allies because I do think. On. The one hand, there is a growing awareness and interest amongst more more members of the Maas bonds. In being able to grow you an audience and specifically contacts, you are not as it tends to be sort of add ons. There's not so much the sales channel thing as a traffic strategy things so that or even being able to control things like reviews are a lot of people building a facebook chats audience in order to then get more reviews on Amazon but the sales China's by much. and. It's not so much a traffic channel as sort of a channel of contacts as the traffic for shopping is still very much about Amazon. Channel Four getting reviews. Is. Stuff like e mail I'm likely chapel design make some kind of say assured like the direct to consumer communication stuff they want to be in touch with them personally for email marketing, those kinds of interactions. Sure. Exactly. But on what the resistance is I guess the here's the thing that the growth sucks cash and also as a capital intensive growth model, a business model and I'm great at selling lots of stuff, which means that people constant need to apply that capital two thoughts channel neff while having a capsule spa and especially to drive traffic, which is my perception of the problem with your in websites Isn't that, and then of course, if you're looking in the short-term medium-term cashflow than if you put money into Amazon odds, I'm not tends to convert better than your own site would it's kind of becomes very hard to justify taking the money away from something that is going to produce an immediate cash flow to something as in. This is my conjecture. Sure. It's true or not but I something already she got an Oscar combined with because it's an excellent question. Okay. Yeah. No I mean that's very interesting. What one just response to what you just mentioned on the ads side of course, the mental shift there is. On Amazon if you're doing ams work, you're really spending money to make sales. On CHIAPPA FI. If you do it right I mean through other advertising platforms he really spending money to acquire a customer.

Amazon Simone Amazon Michael Oscar Facebook London China