18 Episode results for "Shane Mack"

Bots to date for us. The future of love?

Sleepwalkers

1:04:54 hr | 1 year ago

Bots to date for us. The future of love?

"Welcome one welcome all welcome you do yours and marchers to the beat of any drum at starbucks. We know that wellness has a lot more to to do with finding your unique journey than following the latest trends. That's why we have something for every taste every craving every mood and every you you like our new coconut milk Lante an almond milk honey flat white because not journeys are the same and what makes it right is that it's yours. Had had this moment where you thought if I- unleashes to the world could do harm also do great and we had this very big debate with ourselves because we they were scared to put it out there. Let's let's talk about the future of dating because I think it's going to get a bit weird. Everyone's on the dating apps these days hinge bumble tender. It's a good way to find someone but I think a lot of us are dealing with some of the same issues created by tech infinite options but trouble with connection this idea that you match with so many people but there's a lack of real human connection accountability. People are almost becoming pixels with that in mind. I WanNa take you to the edges tech being being developed that is pretty controversial. Even the guy who created it doesn't know how he feels about. It's about that can respond to you. On the dating APPs it'll start the conversations uh-huh and Gaijin witty banter arranged the dates weird totally dishonest. Yeah and honestly. I don't really know how to feel about got it but I do think there's something really interesting about it and there's some gray area we've got explore there's something fascinating about this moment. that he's touching on. Oh yeah he is Shane Mack. He's a technologist who's built a bots and conversational artificial intelligence for years and he thinks a lot about how machines in Iraq and how they can feel more or human. But what happens when you apply that concept to the future of love. I'm Laurie Segal. And this is first. Contact the podcast is called first contact. And there's a reason for that the reason for that. That is Because I've been in tech for basically ten years which intech yours is like a hundred years basically forty nine and I feel like an pordenone. Become tired begins is first contact. Because I wanted to talk about my first contact with people that came on and so I was trying to think of first contact with you Because we have met before we have it might have been on a charity water ball in New York Because here's the thing chain. I went back into my text messages. You're in my texts as hello there like I. That's embarrassing but like all the nine. Yeah like well actually our text date back to twenty twelve elvis and I just have you in my phone as I I mean. I can't believe I'm admitting this but I just have you in my phone. As hello there I guess it was that that was the name of your old company. It was just a product I built that. LET PEOPLE BUILD Websites for companies seven twenty twelve. Hey Laura Shane Mack. From hello there. I wouldn't let me leave a voicemail. All that's Proba- because my voicemails always full nothing's changed real. Yes table all night to chat room anyway. So that was our first contact dating back to two thousand twelve and you've had a very long career sense and in your still on my phone. Hello there hilarious. I brought you in because Of a woman name his Enya. She's a mutual friend of ours. We both know her and she said something to me that I thought was like one of the most was fascinating things. A tech person has said to me. We were doing an interview in San Francisco like outside at some fancy place and she was talking about artificial intelligence. I and a friend of hers had passed away and using all his personal data text messages and like anything he'd put out there publicly she had recreated the digital version of him a lot of some sort That she would. It was almost like a shadow of him that she would still talk to which was like this crazy concept at the time time on. There's like a Black Mirror episode. That feels very similar to this and she would be texting with the Roman brought to her having this whole conversation about the future of AI. Hi and she said one line to me and this is how I always is like as a reporter as a journalist. This is how I always end up doing different episodes and like I go off and I go off into the world and do a whole different story based on something one person says to me in an interview and this is how. I think I've come to you. She said well in the future. We won't even date on dating APPs we'll have bots to date for us like they'll just date for us. We won't even have to swipe and I was like I wonder if down the line that will happen. So that brings me to you. Shane Mack is yet and That's going to happen rate for sure and so. Tell me an and it's happening happening because you're doing that in some capacity before we kind of get into that. Let's talk a little bit about you. you're obsessed with bots. I am now. Yeah what about them. It wasn't my first love. I was obsessed with messaging and I really loved the idea that I should be able to text people and businesses the same and the future would be all lived within messaging not calling or doing crappy website or downloading an APP and then my co-founder was the founder of declawed Robert Stevens and he came to me and said hey the future is not messaging humans future as messaging bots and other. What do you mean? And he's like well. The future is about language talking to systems so he was like let's just hack greatclips website And I'm I'm going to build a textbook that allows me to say I want to get a haircut today and it'll go fill out all the stuff for me automatically on the website and the Bal respond back and say there's a opening and twelve minutes fourteen minutes nineteen minutes and we built it and this is a two thousand thirteen and we went in and Robert Name was on the screen. Is Robert Stevens twelve minutes. And he's like this is the future and it's going to remove all the software in the middle and so then I became obsessed with the mission that bots will create the next wave of the internet which I think because about getting us off the Internet the last decade was about getting us on the Internet and I think the next one is about getting us all Florida vices capacity. Because if you start with today you start with letters to make words words to make meaning and meaning goes to be intent but if you go tomorrow I think we start with intent tent like I want to get a haircut and the body goes a nice it for you and a learns about you knows your preferences and knows how you talked. Everyone else watches in dating context. I look get where people always have. Friction and get kind of Annoyed and I'll listen to people on dating APPS and they're like I have an inbox full of tons of people. We all say the same shit and it's just an endless banter and I can never remember windfall up with and then I've taken to my text messages and I don't remember an unnamed named hello there fucking know this person is and I listened to Mike Okay. So that's not the future that's too much friction and it's causing people things -iety and I think the boss will handle all that. Can you just our listeners. explain like the most basics of like what is it yeah It's just a piece of software that can communicate with you and whether it's on Alexa that would be about whether there it's In a text message a response back and says had agreed. And it's a computer system not a human that's about or if it can talk systems like we have what's that we've built that can both haircuts or book appointments or Boca Flight. Do Anything like that in your company. Assist essentially built kind of this platform all for for this and so much show that facebook kind of called on you. I remember when Mark Zuckerberg Was Up there and facebook launched bats like the Sucker burgers up there talking about one eight hundred flowers that face because its developer's conference for folks who don't know they have developers conference once a year where like all all the facebook executives. Get up there and they talk about like their biggest things that are coming down the pipeline. It's a very big deal for facebook And and they kind of set the stage and and I remember Mark Zuckerberg getting up there. And he's like you never have to call one eight hundred flowers again right and And he's a because there's like a bought right or or something and that was powered by you guys right or you through the first partner. Ever launched seventy two hours before we didn't know it was going to happen and they said Zuckerberg wants to know if the CEO will care at one eight hundred flowers if he makes fun of them and the C O like no. It's amazing let's do it and he's he's always been very progressive and he built his company off being the first company in the world to sell on a phone number and then he was the first person to sell on the Internet compuserve in Nineteen ninety-three and so the fact that they were the first to launch with us to do boss like made sense and it was cool. And so you sold. Are you required. said it was acquired And this this is where things get interesting right because like I think you know we've heard about bots like for all these big companies using it especially customer service bots and all this the stuff but like things are getting really This is where I light up right because like she kinda weird ray because now they're going to be used in all these different ways like this is stuff that no one's talking about there's a whole other use case of bonds and you started thinking about it As it pertained anti like our personal lives right dating and there is a problem and the problem is that there's so many options is really hard so all this is kind of happening simultaneously simultaneously. So you have kind of somehow. Shane thought about bought use for dating APPS. How did that come Komo doubt yet? So I'll give you the business answer and then like my personal and business answer is I actually have been always very interested in the space And I was like the swipe is commoditised so all their business models are built on connection but the connections now infinite like. It's not that you can't get connected because everyone's is on them. It's become mass market. And there's no more stigma than so now everyone's connected. Yeah we literally. There's like so many connections. You don't know what to do. So they've nailed their business model so well that it has has no value so now you have endless connections. But that's how they make money but if I don't need to use specific apps pay them to have more connections then the question becomes uh-huh if if swipes were like how you walked up to someone at a bar and you judge them you have to look at a photo type left right. I think the future is actually the language of the bought that that is what I was like. Oh the first response is actually the new. Swipe the words are the swipe. That's how you get a response. Because everyone I talked to you since messages than ever hear back so then the way that you send messages and how you communicate effectively in what do you have any whitten. Are you funny. Are you curious. Are you specific questions. All all types of things like stuff that I like to think about and just like how do you get people to be more curious and more specific in their question asking. I was like if I can teach everyone how to ask better questions. Will they get better answers. And we'll get responses and it is the new business model based on words not on swipes. That's how that was like maybe okay so now giving the personal answer answer because you're also a dude who sounds like you're on the dating apps and like An. I know every founder tries to fix a problem for himself. So were you just not getting responses. No not actually if you will see if take handwrite and I love what hinge. Did they made it more personal use personal message to a piece of content. That takes so much time. Yeah Yeah and so. I'm looking at it and for me. I always optimizing time and I'm like wait. I'm writing the same type of message for the hiking photo jumping at the top of a cliff for almost every single one or a piece of food that someone has or they have the picture on the bowed or they have a dog like they're all kind of the same and it's it's Kinda sad I was like shit. They all look the same in this profile format that hinge created and it takes forever to literally type A thoughtful message over and over again and and I was like I wonder if I could create a Bot. That would watch how I communicate and optimize it based on if people respond and over time be better at writing and also use the community so if other people are using different language I would learn like searching searching on the Internet. You can search. What are the top fifty things to say dating but when it's in your keyboard and it's part of your body it's probably conversation? It's like there at the moment when you're sending a message and you can then send fifty st messages in a minute. Instead of fifty messages a day. Oh my God said to take me when did you start doing this I built it about a year and a half ago with a guy named Stefan because we were working on at work how to predict Language based on feelings so the boats built at work what the business wants to know is is that person Persson mad sad angry anxious and we can actually tell based on the language. How the person's feeling until the brand? Hey this person's really mad or this person's really anxious anxious or really sad just based on their words so when we were designing these keyboards and stuff. I wonder if you'd use this in your personal life like if I can understand how someone feels. I can respond in a whole different way than anybody else. So how does that apply to the dating APPs in your because when they're having the conversation you can understand and change the responses based on the language that they're using. We're going to hear more from Shane. Mack Welcome one on. Welcome all welcome. You Do Yours and marchers to the beat of any drum at starbucks. We know that wellness has a lot more to do with finding ending your unique journey than following the latest trends. That's why we have something for free taste every craving every mood and every you like our new coconut milk and almond milk honey flat white because no two journeys are the same and what makes it right is that it's yours. Okay so tell take me to the first time. This is a year and a half ago. What exactly did you build It's a keyboard that does suggested responses based on The context of the conversation so opening lines ends if you're into banter if you're just kind of general questions Based on the way they're responding and then also based on how to ask them to get off the APP and go on a date. Okay so give me what how. How did it feel the first time you use it like tell me give me example? What did you do it because by the way I like like the for for our listeners like I you helped me do this and like the first time you use it it's insane the buzzer mind? It actually that's why I don't mean to be whatever about this but like it actually blows your mind. So let's talk about this in a way that we're like being so whatever like it's actually mind blowing and it feels it's all sorts of weird feeling so take me back to you a a year and a half ago like you've built this technology you're on the dating APP like you have keyboard. which kind of does all these responses for you? Look what what goes through your head. At first I was always moment to technology where you use something. And you're like Holy Shit and that was I felt when I use it. I was like Oh wow like this works saves as a ton of time Remember what you said said I guess The bought probably said something very specific Ella. WanNa what's your favorite dish in the world. May I take you there if we can make it past seventeen and a half dates or something funny like that in the NFL responded. or where's the photo of that hike literally response every time and it's like so simple and dumb but like it's programmed in the bod for any hiking photo and this was the terrible one. I really came back to my inbox one day. And there is fifteen responses of like Yosemite. Who's just like all the hikes and I was like? Oh my God I feel terrible like that's when I felt I was like I don't know if this is good or bad. I don't know what I don't know I don't know what this is going to do. Like I just was like this works so well well and it's saves a lot of time and everyone I show it to. I really want that keyboard like everyone and I'm like we didn't actually put it on the public. Does I didn't really know what was GONNA happen with it right So okay see this year and a half ago and and so you have this whole keyboard that has has categories because says am I know because you installed it her me but it has pre it has categories like banter opening lines. And and and you actually have to go and impress them. Eventually the idea would be that just kind of does it for you totally. Actually the idea started an idea had called witty bought so I wanted to build a AH platform that for dating APPs but both sides were bots and everyone knew it and you would watch your bots communicate so you would watch my go against lawry's bought and we would see if it got passed each other's witty banter or whatever because it knows based on past conversations what you liked what he respond to and what you don't and so if you think of e harmony as eighty steps to get matching so you go through eighty steps to they can match you will now. You're mashed instantly because the dating APPs have made that a commodity so now it's why isn't the the twenty five conversations be be able to just talk to each other and see if you're a good match based on how you communicate and that's actually the idea came from and I was like but it's too early for that. It's too creepy. Whatever I'll just build it for one side of it so I build it so someone could use a bob but the other one side is it? No and that's where I think he gets into. The scary part is at the other side. Note that it's automated and it's about right and I I WANNA get into that because I had a very interesting experience with the other side not knowing Like dot came clean. And I'll tell you what happened later. I think like this idea of voyeuristic. Just like our bodies our T.. I mean this is where we really Black Mirror ripe. The idea behind his technology these bots are a reflection of us. Totally get to know US right you. You're the technologist here right right lecture. It actually turns over it. Learns you over time and so it would learn your likes and your preferences the idea would be that it would learn you and and you're my bought would learn me your learn you and then they would potentially have a conversation and then it is very voyeuristic way. We're watching our figure out Based on data in the past if we would be compatible totally. Oh my God I mean how do we feel about that. Also do we trust our butts and also even trust ourselves. I don't know now I mean I I I. I'm not sure I'm confused our just swiping on the photos and it's even more voyeuristic. Why not let it be more about personality right and I think it's scary scary now but it's like online dating with scare when it first started But I I look more like where people see the pain points and I watch. Everyone hate doing the endless banter in the in box with a bunch of strangers. I don't know if you ever going to meet and it's it's like an endless. It actually feels endless. which is a whole other conversation and problem and I think that the the box can get us off the dating apps and I think that it can be better at matchmaking more specific and no more of what you like right your whole thing is it can reduce the friction of like having to have these conversations get us off line and put us in real life totally because also make appointments for you and stuff so like the dating dating after be created as fully driven and you just have a conversation with the bought like she did with her passed away friend and that becomes the thing that it knows you like and then that can have a conversation with anyone else's but let's go you personally so have you so? How many bought dates? Have you been on like date and I bought dates. I mean dates. That you you're bought has kind of sat up more than one less than twenty okay. I was with a guy and I remember showing him the keyboard and he was like it. has this like the first name you cities like what what is that. What is that thing and I was like watch this and I just started sending the photos and this lady was like leading leaving a wedding? Four o'clock we were in the mission in San Francisco and she responded instantly and he was like Holy Shit. I should go on the date right. Like I haven't been on the day and we went and met her and I told her like the bottom. This become a joke since then like don't step. What did she say? So you go on a date in. Were you like. That was a lot. I was like let me show you something as like you're probably GonNa hate me but our show you that the baht actually is the one who sent the message and responded to and She thought it was. She thought it was funny. And she also likes technology she worked at Google and Such was open to like like techie type stuff and like where the future is going then. It just became a joke. We're just kind of joking about it and I was like I just wanted to save time so but this little keyboard hugh is like open into it. I've been in a situation where she wasn't. Let's talk about that I'll I won't say her name okay but we went on A. We went on a date on a Friday night not because of the APP but she worked at a dating company that is probably one of the top three and she spent a lot of time making it very personal better responses sponsors so that things like this like it wasn't about the swipe anymore you can probably dating APP. It was and the next night I was like. I've been thinking about the dating space. Well I showed her using one of the platforms. The keyboard and she literally was insanely offended. She was like this is if you give this to people that aren't there words. Could you have everyone in the world manipulating. Everyone and I was like. That's a fair question and I said but how do we learn in general like my thing is that if I can teach people to be more empathetic and the language is better. You're just reading in a book anyways like all your brain is w after you've read so all you do in life is read. Remember and repeat okay if I can put a keyboard at the moment of time when you have to think I can actually help people people and I think there's a much bigger vision with this. That is giving you responses and suggestions at the time of the right conversation and context way beyond dating but also to make people better because I want them to responses that guys sent on dating APPs and they're totally Dixon rude or they don't like and I think you can help that. You could actually be suggestion suggestion. So she got offended. She actually literally thinks she was like. I'm GonNa leave the day then. We went to a party together and she left like an hour later because she was just like really like it was a totally totally offensive to her holy Shit. I called the finals. Like see the greatest idea the worst ideas like shit like that is so visceral. You're like okay it's either gonNA blow. It's like snapchat early on becomes a thing because it's all about the nude pictures right. I'm like okay. Is that like the bad. Pr Story is GonNa make thing actually work because everyone I give it to. You fucking loves it. We need to take a quick break and then we'll be right back. The New Year is upon us. which resolutions do you plan to conquer? In Two thousand twenty become more mindful or create a healthier lifestyle through diet exercise and of course improved. Sleep the sleep number. Three sixty smart bed helps everyone. Everyone get the proven quality sleep that will change their life. Use The sleep. Iq Up to help create a routine the sleep number three sixty smart but is the smartest choice for better sleep and and the best fed for couples. It allows you to adjust on each side of your ideal firmness comfort and support it senses your movements and automatically adjusts to keep you sleeping comfortably comfortably through the night with sleep. IQ technology inside the bed. It tracks how your sleeping and gives you personalized insights for your best sleep. Discover proven quality sleep with sleep sleep number three sixty smart bed. Save one thousand dollars on a Queens special edition smart bed during the January sale only at a sleep number store or sleepnumber dot com slash. IHEART my heart that sleepnumber dot com slash iheart sleep. Number's the official sleep and wellness partner of the NFL. So I was thinking about this. 'cause I've been on the dating APPs for a little bit on and off and you know you talk to people who like I'm off the APPS on the APP off the APPs because it's a real problem like a pendulum motion. I joked that like I think a relatively nice person and I think like I become a bit of a bought on the dating apps apps because like I am sorry. If you've had to deal with me on the dating apps because like I just don't feel like I have the capacity to respond in you know and and not feel like you make confessional but like it's really hard to to respond to people and like with as much you know it's just like alive. Everyone says this the bill in there so many people are there so much or they're just like and you don't have that emotional connection to folks. I'm very much wanted to judge you you for this now like we were swiping. Now we're literally creating a bought to do it for us. Like Oh my God but I actually think there's a lot of nuance here because says something you're talking about is. It's a reaction to something that I think. A lot of people are dealing with when it comes to to the friction of this moment. Like I think we're all in. This is weird moment with dating in the APPS and people like finding people and like this problem. I think there's a real problem with it So you're kinda onto something but I do think he could go both ways. Can we read like some of your your messages her. Because I feel like people are like what does this even mean. We're talking like very above it. I want to. I want people to actually have of an idea. So the first thing that Thing we did is we designed it for hinge. What's fascinating about it is because it's a keyboard works on every dating APP and you can't stop it because it's built into the keyboard and explain that to folks so it's like literally when you install it? It's it's a different keyboard right now. Your keyboard is full of letters. You every this. This is how I view the world. I'm like we're all sitting on our phones. manically typing letters with her thumbs staring at our phones trying to make words trying to make sense so it can make meaning. And I'm like this is going to reverse works. It gets like frying brains. I think like it's going to go to intent my intent. Is I really want to go on a date with Lori. What's the best thing to say to lawyer? I don't know based on everything I've said the pass the software should go to figure out. I mean you've been taking me since two thousand twelve and probably you know let's put in the body and so there's a photo of Jessica on a hike. Okay so for for it. Well we should described our folks. I guess for folks who are just just listening. Can't see there's Jessica and there's a pretty waterfall and Jessica. Doing a ballet move is unabashedly move. That's a yoga warrior pose. This is his lawyer doesn't do yoga. Okay and then the first thing that bought then respond so the keyboard then turns into intense not letters so now you have. The categories isn't stuff in it re it recommends the hike category okay. 'cause she's on a hike in the woods and what is the and so. What is that thing that so now because people can it just auto populated? Some risky writes the sentence for you. It doesn't hit send automatically that is controlled by the dating up so but it can write all all the responses automatically based on an opening line based on. It's a photo of a HYKSOS says. Where is that beautiful photo taken? It looks beautiful and I love going on hikes And I we just had done and had sent and okay you know to go here curious line. What's the best food you've ever tasted in your life can go there if we make this thing work past seven and a half dates? Okay wait but can we tell people who were in our talking to a girl named Elissa. She looks so nice. Oh see I feel so bad that you're just like the. This is where I feel conflicted. It's just like your like auto populating things into another That that still do you ever ask you know what I actually saw justify myself. There's two ways one I watch. Everyone uses dating APPs and they always at their friends. Talk for them So why can't you. Why can't the person helping you date? Be about the second one is I. Don't think the future is this in connection like the APPs have now commoditised connection. There's to everyone connected the world cool so now. Everything's a dating APP facebook instagram. It's all just connections of people so I think the future is back to matchmaking. But why do I have to hire a person to be a match mate when software can be so much better matchmaking matchmaking than hiring some person to call people randomly or search online like my can go find the person research the person let our conversations talk based on past data and beat way more efficient at matchmaking. And I think it's going to depend on is going to shift because it right now. Everyone's stressed this endless inbox. It's happening you have all these connections. Go back and you're not gonNA wanted to finally three dates for this month. That are amazing. You know I think what the issue is and I think we can come. We can circle back to. This is honesty though right like but I think what you're doing is really interesting. I think the the really the problematic part of it in the thing you're struggling with two is Disclosure right and the whole issue behind tech. Why were we are where we are right now? Is like the lack of transparency. The issue people have with tech is transparency. And like what are we getting and who are we talking to You know so I think I think that's kind of at the heart of this right which is like what's authentic anymore and as technology becomes comes more human. Do we have the right to know. Should we. And and as you even know what is really our thoughts what is it computers like you spill response. It doesn't matter like maybe that's the thing as you build. This should be something. You're thinking about right. Likely disclosures huge and you saw google launched Google duplex right and it could call all sound like John Legend and do things for you and they came out the next day and they said it always disclosed. This is an automated assistant for Laurie. Segal and I'm calling to make an appointment. Women and disclosure I think is a massive one incident issue. Right now is that it doesn't yeah but it's interesting when you think of that like if they're my lines that have gotten better and it's helping me communicate and I can actually edited did it. After I tap the button and then hit send is in my words or is it. The bonds are now. What if it suggests? It's your words like do you have to be like. Oh they were automated. I don't know if I copied it off the Internet because I found it I wanted to use it and added a few words but to make my own. Is it an automated response or not. I mean I mean I guess. Would the other person feel violated if I found out that we matched on a dating APP. Here's where it would bother me You know if you had asked me a question that that That required vulnerability from me that I like took a minute to respond like something. Okay there is. There's something on the keyboard that's like. Tell me something this silly dating APP. Tell me something about yourself that the silly dating APP wouldn't reveal about you. I mean by ever say that. Just if you've ever encounter Tayyab I would never say that but You know I think if I actually took a minute and I like had this like real answer and I was like well you know I really Growing growing up I was really insecure about X Y and Z. And I like took a minute to come out and tell you that and then I realized later that that was was like something. Automated that you sent to me. I think I would hate you. I mean I think it'd be really pissed off about it and so then you'd get a visceral reaction and this is me as like a tech reporter of many many years who can understand both sides so You know so. I think when you win the machine even if it is kind kind of preprogrammed get some kind of vulnerability out of you. It feels like you've been violated in some way so like I mean by the way this is like such a weird conversation to be having but I think you kind of have to to have it because it's such a human conversation and it is totally the future. I don't care if people think this is crazy like I don't totally crazy. 'cause you're nervous to do this interview right for sure. I'm still nervous. Do the senator. There's a reason we haven't put it out in the world and it's I I truly believe that language and automated language and has insane benefits to the world and the future like that's why I like working on the space. I think everyone's going to be able to learn from their Alexa and their Google assistant and do things with it and their own boss and it's going to be a much easier than the the Internet but there are areas where I worry it could be misused. I think about a guy that might it not be a good human getting access to a way to be more vulnerable. Ask better questions and get someone to respond and then completely going on a date that is not an the. The lady going is completely Not who she thought it was going to be and that sounds like that could be you know risky but then the other side of that is like teaching people to communicate better. How do we learn? It's just language that's teaching people what to say like. How would they know what to say in? The first place was to the unintended consequence of this is beyond kind of the disclosure. Seven people kind of feeling violated is it could be used by people to just kind of like be sociopathic like installed capacity and like you already have people I would say using the dating apps in ways that are dehumanizing. kind of like you know so it could almost make them like go on like a turbo rampage. That's why I got nervous. And the reason that it was just an experiment and we were really interested in how to create. I mean I think the leadership keyboards or anything. Like I WanNa know what I saw. Dale Carnegie would say when. I'm reading an exact team email and you kind of want to respond to Kinda mad like you have a moment of like I'm gonNA responded onto this email like I would love to pull up the keyboard. That's like the leadership keyboard that is reading the email and is like. Hey here's a way to ask questions. Here's a way not to like and suggests suggest I should say I think that is the future. It's happening like Google literally every time. I hit Tab in my g mail like rights for me as talking about this as a friend of mine. who has some issues with Father in law so I'm sorry you know and they were like I get stressed out every time they message. I wish I had keyboard to to just handle those Nina. Those interactions right. It's like the ZAC Brown song. Like when I couldn't find the words to say And I feel like that so many times in life for so many people and it's just a away to suggest you know what to say in the right context and teach people what they should be better human but if you train it with the wrong models that are negative connotation or bad language than you can teach you. It'll be worth seeing the fine line like you gotta be careful what you wish for because you could have the unintended consequence of like making people even less human could pick up a book right now that it's a terrible book and read it and Change Your brain to think that that's true and right become other technology always kind of goes viral in ways. That folks that's why I actually I watched you know I probably gave it to like thirty people And I haven't seen technology since like even like twitter like I remember the first time I tweeted like oh seven and it was a moment of like Holy Shit. I can text anyone in the world and I remember that feeling like wow. This could be something and I had that feeling with this because house like everyone I give it to you. Is this like they have an emotional reaction to it positive or negative and they love it and I'm like Oh if I put this on the world like it could probably company has actually believed suggesting words to people they get better. Responses is a much better business model than swipes hundred percent so then I'm like the dating APP business broken out. It's billed this as a company. But I I don't know I I'm literally just sitting conflicted it's because it's controversial and I'm putting myself out there. I won't put anyone else out there. Okay but what has been kind of their reaction. This works effing amazing. Let's keep building more of it and I haven't worked in a year. We built it. We put it out privately It's been my phone for a year. It's the most efficient thing I built in a long time and everyone that uses it loves it and they're always just asking to do more and I'm like this isn't a company I have a company side Gig. There's just a fun thing because we were building bots and I was like I want to see what it's like on the consumer slash and now there's a company to be built there and I don't know if I'm the right person to do it for my name on well now the wild yeah I don't know if I look. I think ethically I think ethically It's really in the gray area but I understand the problem that you're talking about but I think that they're are also like you know people could really misuse it. So I wanNA talk about I tried it I'm so and so I just like okay so you. I told me like you told me about keyboard and I know I'm having trouble making eye contact with you so as as part of this you were going to help me create a keyboard and so you were like well we don't really have a woman And and so you're like what would you say to people on. The dating APP sends version farmers alike. Well usually they say something I and so I had a lot of trouble. my co-founder Derek. We were. He was sitting with me while we were trying to create prompts. I was I was looking at through the dating APP and think of things to say to people in responses and hands down like literally if you if you had heard this actually we did record word it so if you listen to it you might take die alone listening to my responses They were awful. Because it's hard to anticipate what I should make my bought say so lame going to respond. I have I liked your vibe our news unless you either you have nice is set scrapie. What else okay? Let's say. Probably your pickup blinds. If you like somebody. You're more likely to criticize them this the ten year old in the making Let's see there's a lot of fun and so should be it'll pick up. The keyboard picks up like a hiking picture. Maybe they say like you look very athletic outlet. This is really explaining to me so I yeah I've known you for ten years in wire like why so many male problems like to speak to them. I think definitely not. You're GonNa have this whole session where I was trying to create some problems. That you guys could auto populate into my keyboard and so that was interesting nonetheless so then we sent some of them. I mean they were like what did I say like. I like your ethos anyway. I never say that to a human being. You know can use your responses and see if they were I mean probably. Won't I mean I like you're either if I like your doc doc photos so like yeah so by the listeners. He just wrote I like your his body Rhode Island does to a woman on hinge and that was based off of my so. I now have the keyboard though words words I have it installed and I used it on Just because I was like I want to try this and see how I'd feel about it first of all. We didn't use all my responses. I used some of yours because I apparently didn't make a good enough one. That like it could carry a whole conversation but it I so I went on hinge It's a bought right. This is the right way to say it right for you and have conversations. Yeah the limitations. Mutations of of this is that you know we didn't have a big data set because it was just you to try it but it it still works as can't optimize yet but it would over time But it also hinge in the APPS you know they're not allowing you to send a message automatically so you still have to hit send right right. That's that's fully conversation. It's not fully like this isn't a smart as version of it. This is like a very like new verse. You know. This isn't something that super technical right could be fully conversational but it wouldn't work on the dating APPs because they don't allow you unleash the pots and just have like a full inbox. Conversation Right So God I mean mean should change his name because while he was not happy. Let's just call him Adam. I'm GonNa Change His name because he was not. This is what I'm going to so I know you're I know. Oh here we go so My bought said these are all the pre-programme answers and I challenge myself. I didn't come in as the human I wanted the ball. I wanted only preprogramed armed questions or answers to this. Oh my bod said I like your ethos. I'm reading the message now. I screen shot because I was sending it to you had said I liked your ethos. That was pre programmed and immediately he wrote back. I can see why like recognizes and then I mean by the way we've got to make this better because I would never see this chain. It's his I mean if I said I love Taylor Swift would you hold it against me. And then he said of course not it would simply fit. I'm just like dying at this point. I'm like I feel I feel like such a jerk then but I kept going. I said tell me something I wouldn't expect about you dot dot dot that I wouldn't get from this some silly photo or dating out in. He said I spent a lot of time thinking about my words and behavior which doesn't always amount to doing the right thing but I guess you already is. Ascertain that from this silly dating APP. So things were going there and then I didn't really know what to say so I just went for the bought and I said should we try. IRL which is pre-programmed into the bought. Under what is it under. Its connect under connected Austria. And then. He's like what's that betrayed by age. Good Lord and I guess he looked it up and he said we should and then I went. I just preprogramed programmed another answer. That's it can we just this endless banter on this APP and go do dinner some night that were true. We can meet for a drink before so you can bail. If on the worst by the way these are all your keyboard answers. These are not really mine as a community is not all mine. These are the key the answers and optimizing like putting two different things together right. So there's the that one is some kind of language around getting off the APP and also everyone servers to meet people to deliver photos right Well we never had the chance to meet. Let me tell you why Shane I uh then he said let me for a drink. That's more my speed even though I don't drink bar lounges. Fine and then I didn't know how to end it so I ended again with. I like your ethos and he wrote very good. Then so my buddy had set up the date right into then by the way. I didn't say one thing. I mean that was all based on keyboard. I was like in shock that that even worked. I mean also like they go like well the I mean who would wanna go on a date with that person that just you know like I. I hated every per like I wouldn't WanNa date me after that but and I So then I after I just after couple minutes and I was keynote I feel Kinda bad. I felt really conflicted about it. I've covered ethics in technology. My whole career Shane. So I decided right then and there not in person to disclose and I was like you know an and I wish I had these conversations stations but I don't for what I'm about to say I was like. Hey you know I just want to let you know I was like can I be honest about something. And he was a cat and I was like I just I want you know that that this was like pre those were preprogramed answers. Like I'm working on this thing and you know and and those were those answers or prove that was actually shake a Bot but like you know why also would love to meet. I know it's a weird thing I cover tag and I'm trying out this thing but you know you seem like an awesome person and ah I know that was so weird you know. I thought that was on edge. Yeah all hell broke loose like what I call him. Adam I've changes name for security purposes. Adam went crazy stage. Nutty Adam was like you are crazy. You're psychotic like your disingenuous is like. I think you're like the worst person ever like. I don't even know what to believe like. Who Do you think you are and I was like? Oh God I just gave this guy like a trust probably can trust issues. I gave him his worst dating experience. Ever I'm someone's bad story which I'm sure I have been in the past but now for a whole new reason tech related at least on brand but like oh I felt so bad and it was like it was like this whole thing and And he was really aggressively angry me and then so I went to try to apologize and then he had blocked me so I am blocked unhinged by this guy so that was crazy and it was such a visceral emotional reaction and so then should you have disclosure doc. I'm you know I'm happy that I well. I don't know I feel really conflicted about it. So now it's like should I just met with them and seeing if we had a connection and I've been told him but then that's like the root of the issue. Is there something wrong with it like that. You have to disclose it like you know. Do you know what I'm saying like you know. And I think there's I'm so conflicted like you know and I felt bad about it but I understand what you're talking about when you say like there's a problem with like you know with the language as we have it right and and so I was also on l. ago with one more. I mean because this thing really does work very quickly this is Andrea which is another dating app for our listeners This one's like some guy I just don't respond to anyone. I just find it exhausting. And the point exactly Klay and this guy said. Hey what's up just respond. And then he was like pizza or cupcakes. I'm not gonNA visible and so high bar responded. I decided I was like this is a perfect away from I bought to respond. And can we. This is the preprogrammed responsive keyboard as it. Can we just skip this endless banter on this APP and go to dinner some night that works for you. We can meet for a drink think before she can bail. If I'm the worst. This is the pre-programme saying I just pressed a button. Next thing you know I respect the directness around next week that worked for you like this happened in two seconds and by the way just didn't respond because I was too busy like shaking over like what happened with Adam and how upset he was so I think you're really onto there's something really weird and interesting and by the way another one to like so this thing really does work You know I do worry worry Will it impact trust. Will we now all have like massive trust issues too. I I don't know like what do you think I think we are going to have a robot that is helping us speak in many different ways whether it's Graham really really on top of your browser whether it's a keyboard suggesting answers whether it's g mail completing your sentences for you it's happening everywhere I think it's really more important to the focus. On what are the models which were building the technology so that they're optimized for empathy they're optimized for good and if it's already happening I look at the world into us if something's inevitable notable do I want to learn most about it so I can be helpful in that space or do I want to ignore it and I've always in my career in my life chosen to to do that. Like the biggest argument with our company is like are he putting the call center people out of jobs and I'm like or we have to retrain all the jobs if it's GonNa Happen. Inevitably why not spend our time saying how do you train bots. How do you train language? What are they going to be the opportunities it creates versus? You know can kill And that's just feed the wilderness this the same way. There's something happening here. I don't completely understand it myself. Alf like the motion of what it's doing on the dating APPs but there's obviously a huge problem because everyone that uses it loves it but as very conflicted by it And so that's why I didn't put out there. I'm kind of sitting there watching it and I'm like okay and that's just the version one we like. This is just like an random experiment like if I were to innovate and left for a year. The whole thing. It'd be talking for you. It'd be like crazy responses that are getting better and like I don't know I don't think dating apps look like what we see today. I don't think hinge bumble rial these things like just endless connection of faces. The Swipe is like walking up to someone in a bar right and now it's going to go to the language. It's more about about important about the word you use than it is about what you look like because there's endless connection on the thing and so now I'm looking at it of. What does the the next phase look like and I think if both sides have the bought it changes the dynamic when one side has the baht? It's not fair and if it's not disclosed that it's not fair and also it feels manipulative right. But when both sides have it and you're aware of it. I think everything changes in and maybe I mean this idea that in the future are like I think the hinge founders about this a little bit like we make all these massive decisions in our lives like based on data. You know but but when it comes to love we go oh with like archive right and now I think a lot of these. These companies are trying to figure out data driven ways to match US better. And so I think so. You know there's nothing more interesting than AI and Bautzen and the future on how they can connect us in a way That might be based that might be more personalized based on our data and I. I think there's there's certainly something there but I mean today even the way we choose someone is so visual right and then after one minute of meeting someone and you think they're cute. The rest of your life is talking and so why not optimize for the ladder. Why not figure out if you're compatible based on our conversations rather than what you look glad the technology you're a technologist? who had the technology do that because if it can watch your conversations it can no both your emotion? There's a cool company The House with the lady last night Eva and she has a company called Mia And they can analyze your conversations. They know if you're interested in the other person by the way you're speaking so they're actually sitting on top of WHATSAPP looking at your conversation and saying that person's interested in you so I think in the future that is definitely going to be how this plays is out and if it can watch the people I'm interested in how I speak to them then it can definitely design a conversation model or ways to respond. That are me to language that I also liked from the other side You know the hinge founders funny like his motto is delete the APP then. Why don't have to install it like I don't think the future is installing stalling out at all and that is where I think it's going to change? What so? What does the future look like you talk about bots you talk about like having these bots date for what is that? Look you hillary who do you like what type of guy do you like to go on a date with Height wise and like I would Taylor tallish fancy Jenner's or die bar any like more dive bar grew with the idea that like fancy dinner we could do every once in a while but not not do it all the time. That will be the future and it'll just keep talking to you and then that will be it'll go find that type of person and the other You want to install anything it'll happen within your text message and just like a friend texting you. Hey I had you should go on a date with this person. It'll be an automated Bot saying dates tomorrow night. At seven o'clock I have a date for you wanted three days this month. Perfect so why do you think you haven't found someone you want a longer conversation. No I mean this is one of about a four year relationship Dan few years ago. Okay and then. I'd just kind of made myself in the company and you know since April. We've just got acquired quiet so first off I was more stress than it ever been running the company and just I almost like was so so stressed running it that I was like not interested in dating or anything serious I think the insecurities myself like I always thought like what if the company fails and I didn't really want to date someone and then be like I don't know if this is GonNa work and I'd like just insecurity that I dealt with now in the last few months of like being posed as acquisition acquisition but I was like stressed out as hell. I was kinda ignoring the dating life. You were worried that if the company failed that you would be a failure that it was like a very personal thing and I think I was pushing people away and knowledge anyone get close as I was going through running the company for six years And I kind of gotten over that now. Oh well I think building a company and a lot of people. Don't talk about this. We've both been in tech for a very very long time. I think it's actually really really hard. It's a lot Harder than it looks To build a company to have a company acquired to withstand pressure of it to. Have you know all of that. It all makes sense in the rear view mirror and even in the media we can talk about and they sold it for X.. Amount of money like no one talks about the moments that are terrible which are a lot of the times when people are telling you. You'RE GONNA fail and you have a thousand decisions to make and you're not sure any of them are correct and you know and you're scared to disappoint anyone including yourself so I can imagine that is you're out of money in thirty days but then you have to raise around you got like three. Different emanate offers one falls through for a year and a half. You're going through this crazy spot like I would almost use dating APP to go on dates As I could distraction but nothing. I wanted to like get committed to because I was had my own deep like insecurity. I think that I thought it was like no. I didn't know what if I was going to make it out of the. The thing is like a numbing. It was it was very Just try like when I was so stressed I learned a lot about myself like I didn't even want to spend time with close friends when it was really hard when I was really like. Oh Shit like you know we gotta pull this through and we gotta make some things happen or this could implode I learned a lot of. I didn't want to hang out with anyone close to me because they would always ask me. How's work going on? I WanNa talk about it in so dating. Actually a was a way to not have to talk about that kind of stuff so I like pushed away the hard stuff which I learned a lot about later but The last six months of very personal discovery trying to a healthy again and I gained forty five pound in the company so like hiring a trainer getting back in shape mental health hydrotherapy. All the shit have basically like from males like listen acidity like be more thoughtful and About myself and just try to make myself better. And what do you think the biggest changes that you made now that you you kind of you know kind of coming out of it now what do you think the biggest changes you made now A few things I would say the first areas as I know I moved somewhere. That wasn't intact. I live in Nashville Tennessee and its way calmer people people a lot of people will work there to live not live to work and I think for the last twelve thirteen years. I'd just like I was downtown. I just worked It's a lot more like family oriented so I kind of think like wherever you're around changes your perspective and so that's been really good being open to like going to therapy and stuff has been amazing thing Learning so much about like. Why would I push away? And why North things and why you know. Did I become less of a good close friend or and all the stressful times. And all that Kinda Shit so it's been an interesting kind of last six months in the last six months you know. I love my job. CNN and one of the biggest things. I wanted to talk about with with this this media company. We're launching like mental health right like I very much covered technology. I think from that second wave beginning in two thousand nine two thousand ten watching. I mean we probably probably matter around that time and so much of the innovation happening I was. I was so optimistic about and I still am optimistic. But but I think I watched You know my earliest interviews were the creators of Instagram and Uber and watch these tech companies watch the minerals become the sharks and watch them disrupt trump culture and and these extraordinary ways for good and for bad and I think you know watching like the mental health stuff like and how this impacts everyone including myself you know. I think it's actually really important To talk about because I think I've always been one of those people that believes the tech is coming and like we gotta talk about it and I believe believe like as weird infringes. This may seem that reaction that you get when people use keyboard like the reaction. I got when I used it. For the first time is disruptive and means it's coming down the pipeline so we have to have these ethical conversations and mental health is a big part of all of this stuff too and bought in the future. I can imagine this keyboard in this thing that you're building could actually be really interesting for mental health and I am bots could actually be something for people who are struggling me with mental health issues on a percent. You can watch everyone's language you can know how everyone feels. You can know if they're anxious. You can also depressed. You can just do it just by analyzing the words they say and so that that from like a preemptive mechanism for mental health. That's where I get like super excited. There's so many Great the things that are coming with the ability to analyze language and provide suggestions or give people help Just based on the words they use like what like. What do you mean mean by that? If I'm having a conversation with you know based on the technology whether or not like I'm speaking an depressed tone versus yesterday sure And that's amazing to make that aware to you like you know like going to the company of there's Times definitely was depressed as hell and you don't really it's weird and you're in it. It's hard to you just Kinda like do anything. It's hard to like. Get up and motivate yourself. It's hard to reach out to friends and It's like having something that is in bias that is software that can help you and guide you and you don't even know where to turn and look. I think that can be very powerful thing something that says year depressed right now. This is what you can do. This is what you can do. Here's how I can help you And it knows 'cause you're still do. People are so addicted devices right. That's a whole another problem solving. I did last. Six months is getting off my device. I mean our mission of our company was to build software to get people off of using software and I still believe in that mission. I think the phone is getting fragmented from a phone device to a bunch of little devices like the watch and the air pause is and all the stuff and that's where I think language and bots are going to be huge and allow us to disconnect back from this like addiction box and this thing is so addictive. 'cause we were so successful in the last ten years of social technology and dating apps like the Swiping is an addiction addiction fueled machine you know what I mean and like. I think that needs to go away because that's causing a lot of the mental health issues And it's not anyone's folger's the reality. Now they got to be careful with something like this because it could enable you to talk to respond to people can able to talk to like hundreds of people within like seconds like you. You talked coming back you you talk about coming back and having like you know all the messages of women telling you what hike they were on like. You could be doing that in like milliseconds we talk about like the power of this this going viral like that good. I I don't know if it's disclosed and both sides are using the technology. I think the thing that we're focusing on the whole idea started as a witty bottom bose. That's right and then we built a half of the product and realized that it had like a superpower that was kind of like controversial and so I just think disclosures that thing. That's going to be the most important. There's so many privacy and legal things that are not figured out in the space when you can analyze every person's feelings in the word they say it's insane right for messaging boss for Messenger for facebook all of us and the space. There's no laws around this yet. There's GonNa be regulation is about say like what do we need you think about like. I can't even imagine the privacy implications of you knew if you could analyze like my mood my feelings he's deep-rooted things about me. Like about that Ad Network is away. More than facebook's it's funny the day we built the Keyboard Stefan an hour driving and left to the battery and recorded this moment because on the radio like I'm not that religious but I kind of believe in spiritual fate and whatever and oncoming ZAC Brown band and it's like I love her so much but I couldn't find on the words said and I was like Holy Shit. That's what the keyboard is. It helps people find the words to say when they don't know what to say and I was like what this for anything. This could be used to help people know. I know how to communicate with their family or know how to communicate with a spouse or you know if I could build a relationship keyboard for people in relationships that helps communicate with more affection and more empathy or or aspect or questions that could save relationships and this lady in the front seat she had a speech impediment and she was like that would be incredible. She's like if I had had a keyboard my whole life. I haven't been able to get work or jobs or anything because I can't find the words to say is I don't really have confidence to speak. And I have this big speech impediment and and she's like I would love to have something now. That helped me know how to say better to my kids. Just I love them or ask them questions that I've never would ask them and how to reach out to my family and I've never been able to kind of find the words and now you're like Holy Shit and I was filming it. It was like this like halo moment home it. I was like what is happening in the world. I just thought we were the worst people ever. Now's like dot song is something. I was just like what is going on instagram. This is big and I don't in quite know what's going to happen with the space but language drives the world it trains our brain. It is what wires humanity and if software can create language for moments and situations that teaches all had to be better versions of ourselves. I believe it's going to have massive impacts that change. I think it's safe to say this is early phases but imagine what could happen with this type of tech. Once it evolves could bots date for US predictor compatibility if our dates are set up by machine Acting on her behalf. Is it disingenuous. Where's the transparency? There's a lot there but I'll end on this as the lines blur between between machines and humans. I think we're GONNA have to ask ourselves a real question. Where would we draw the line? You don't mind. Google auto populates your emails with preprogrammed responses dances. But should you mind on a dating APP. It feels a bit dot dot dot right now but I think it's a conversation worth having because in my experience we can't ignore the edges because the edges always become the center before we know it tech is just an extension of US complicated humans. I'm Laurie Segal. And this is first contact contact for more about the guests here on first contact sign up for our newsletter good a first contact podcast dot com subscribe. Follow us on social. I'm at Lori. Segal legal on instagram and twitter and follow our show or just in the beginning phases. So we need all the followers we can get. We are at first contact. PODCAST subscribe to first contact on the iheartradio APP on Apple podcasts. Or wherever you get your podcasts. First contact is a production of DOT media executive produced by Laurie Segal. Derek Dodge Raj. This episode was produced an edited by. Martin Burgess our engineer. Was Emily Marinof original theme music by Zander. Seeing visit us at first contact PODCASTS DOT com. Dan a love sports and I love my wife. I will destroy you. We haven't even started yet. If you're the type of fan WHO LOVES TO DEBATE JORDAN LEBRON LAMBEAU versus soldier field or even the SANDLOT versus Major League. You will love listening to our podcast. The greatest rea- some of our favorite comedian friends and celebrities to come and constructively argue everything within the world of Sports with my comedian in sports fanatic wife Megan Gaily my hilarious writer and comedian husband's C.. J. Toll It on now. So listen and follow the greatest iheartradio APP apple podcasts. Or wherever you listen to podcasts.

Shane Mack Google Adam starbucks facebook Laurie Segal San Francisco Alexa Mark Zuckerberg NFL founder co-founder partner Laura Shane Mack Jessica intech Proba New York
#2063 Making Community Your Competitive Advantage

Mixergy

1:08:28 hr | 3 months ago

#2063 Making Community Your Competitive Advantage

"Hey their freedom fighters. My name is andrew warner on the founder mixer g where i interview entrepreneurs about how they built their businesses joining me as someone who about a decade ago when i was still do my interviews from argentina. Doing them live was kind of on mixer. Gee i remember david. Wasn't there guest. Who is supposed to come on here and didn't the arrows at accidents. You had someone who didn't show up and you just supposed to who wants to come on the show right now. I just i like the show a lot. I always respected you. And now is you know is a decade ago. I was twenty two twenty. Three and i was just like screw it. I'm in and you're like cool. And i just didn't think about it and i didn't actually have anything to add any conversation but just kind of threw myself out there and you invited me on and we had an awkward conversation for about ten minutes and then you realize i didn't really have much to say and you're right. Who who else wants to join. I do remember liking you. But i also remember being comfortable enough with you to say i'm dumping out of this conversation. It's not going anywhere. And i have sense that it weighed on your hurt. Your feelings or made you second. Guess it to me. That was fine. That was exactly what i was looking for. Just interaction with the audience to get out there. And i love the us out there. Here's why david whose voice you just heard. His david spinks. I've watched this frigging guy. Become big man on campus here in san francisco. Here's what happened. The guy was this. I thought that you're kind of quietly kid with a big inside. And i didn't realize until i book that you are guy who has picked on. Who had this need to be you know connected and social but also more introverted anyway. Ended up creating this community for a video game that he liked what it is. Tony hawk something or other i. I'm not a video game guy but this guy loved it tony. Hawkes pro skater for he creates a community for the frigging video. Game for me as a kid. I would have thought that's a waste of time. Who cares is there someone who's paying no he doesn't care he likes it. He creates a community for in the process. He discovers the power of online communities and a passion for it. He ended up creating this thing called. Cnx it's the community for community professionals. Ask the world of tech as the world lecomba as the world. in general appreciated the value of communities. He became a guy who was teaching businesses teaching organizations how they could add community or actually not just added how they can even start with community. He was teaching them. He was creating these events. He was a guy who was leading this community of community leaders which phenomenal place. He david because now you have reached it goes beyond your direct audience to an audience that has an even bigger audience. And you're teaching them how to grow even more right exactly yeah. It's always exciting. Part about working with community builders is the reach is exponential because if i can teach one hundred community builders how to build unity's that has impact on potentially millions of people because each of those communities will have hundreds or thousands or even millions sometimes of members so i remember bumping into an event. And you just kind of walking out as a guy on a bike you know nobody paying attention to you and then i remember fast forwarding for years later i'm walking down the street with you and people are stopping and saying hi to you because it is all right anyway. David ended up taking this community of community professionals. Selling the business to a company called bevy. Here's his one sentence description. He says bevy is an end to end. Community driven events platform. Basically it helps community organizers organizer in person communities right so that they could then allow those communities to flourish beyond that single event. Am i right. That's what software does basically anything that you wanna do when it comes to events We have a full virtual events platform virtual conference platform. Run bigger virtual conferences for google and Lots of amazing companies And so you can run all of your own events but the real magic of bevy. That's different from any virtual platform or any other virtual then platform is that you can empower your community to self. Organize their own chapters and their own events because bevy came out of startup. Brian eno you you probably know startup grind and you know let's let's get into it in a little bit. I just want to finish the introduction by saying you also have just come out with a book called the business of belonging. it's basically the how to manual that nobody's ever written before on how to create online communities full of practical information stuff that you could take to your boss stuff that you could take. If you're running a company on your own and want to start your own community stuff that you could take to justify a community or to understand why anyway really well written books so must've taken you forever to write it. I feel like this is going to be the book that will be the classic textbook that feels fun to read for a frankly. I think even in school people are gonna read it. Let me say. This interview is sponsored by hostgator and rippling. We'll talk about those later. I david i'm asking the most awkward question. How much do celsius four. I going to get a sense of what you sold for. We don't share the number. I'll just say. I mean it was it was mostly equity is mostly you know really buying into bevy vision and and felt like we can grow both them much bigger together. How did you end up with at the end of cnx when you were running it on your own. The cemex was a bootstrap company. Frankly like the business side of it sale. Like we didn't ever figure out how to really scale the business side of cms. We built an incredible community. You know we got to three to four employees And and had a great thing going in terms of impact from a sustainable revenue standpoint. I look at it as a success from that standpoint. And i certainly didn't make money i. I got paid a lot less building mexican i would have if i took a job at a tech company right. That's that's disappointing. Why do you think. I mean monetize communities hard. What's so exciting about the space. Right now is there's a lot more tools. There's thousands of people trying in and experimenting with it and figuring out different ways to To see different things at work that can share with others. But look when i started seeing next. The community industry wasn't a thing like we were earth's people. Maybe the first to actually use the term the community industry so we are trying to get people to sponsor to be bought into a to take in an industry that was still very nascent and no one really understood but that's also a put us in a position where now that somehow every business is interested in community now. We've become a trusted resource because we did it before. There was honestly a great business opportunities for doing this kind of work. Here's my for this interview. I want to find out about the launch. The growth the sale and then come back and learn from you how to create a strong community so the idea for mx came from where it started with an idea for an event right. Yeah so. I started by job out of college was a community manager. was actually an intern for a a what ended up becoming seatgeek. If you're familiar seeks of their ticketing company. Yeah those intern for a summer And then when i started there wasn't any sort of resource to Or none that really resonated with me and and solve for startups how to build community and how to be a great community manager and so over. The course of my career just started writing about what i was. Learning connecting with other people who are doing similar work ended up co founding. The community manager dot com with gen pd. Brad peter cell which was just apply. It was like a side project for all of us to write about what we're learning. Start organizing people in that community host events and we always wanted to do a conference but never ended up happening. It was frankly just really intimidating to launch a conference. I didn't know how to do that. And it ended up being my friend. Max l. chiller who's a founder of another great community sales hacker. And he's been a good friend of mine for a long time. I had told them in the idea about The about running a conference for the community industry and then he up launching sales hackers a conference. That went really well and he came to me and said hey do you wanna do you still want to run that conference. Let me help you. I'll run all the logistics. You just handle marketing and speakers. And i was earning a different start-up at the time but it was was already starting to wind down and i was like sure why not kind of needed money is like maybe this is a good way to bring in income Let's just give it a shot and we put that entire events together in six weeks. The first conference literally from shaking. Hands me a max to the conference happening with six weeks. Three hundred attendees from what i remember from your book. Gendered attendees from like other countries if people had ten to come in Really just hit my own personal network from those five or so years that i spent writing about this stuff building the community man of one on one sending email you didn't have email newsletter. One on one with a community manager dot com. We had you know a small audience there so we wrote about it there. I just emailed. I think we had nine speakers at that. First event and i just emailed them and said you know as people that are already had a relationship with for the most part. Actually i cold emailed a couple really big people that ended up saying yes but i'll just like hey. Here's a little one pager. You'll just a google doc one pager. Here's what i'm trying to do. Here's why building this. Will you speak and help me build this. And they said yes and so before. We even sold a ticket. We didn't even have a venue yet. We just put up the website and started selling tickets and all the speakers to promote it. And then i do. The i just literally went through and emailed every single community manager in every single community professional. I messages on linked in and just one on one just like. Hey we're going to be hosting this conference i mean before. I kind of validated. It i with about one hundred people email them like. Will you sign up if we do this. And they said yeah and and then once we launch it. Yeah just straight up to hit as many people as i could one on one side you know will you help build it and and also tried to make it feel like it's something that they're building with us. It's not just by ticket. It's like be a part of. We're trying to build us industry together. I see and so what was it. Did they also have more input into the creation of it into what went on. In the event it was just going keep it basic. You're helping us by participating you're helping you're helping legitimize this job title Yes up We we had a lot of volunteer opportunities so a lot of people came and volunteered as well. We needed to reach sponsors. Which i think we got to. Sponsors peppers and was very hard to sell sponsored per remember correctly was get satisfaction sponsored us software for getting feedback and suggestions from your audience. And i think they ended up getting bought by sprinkler theater. I think they did and sales unity. Clouded maybe they did a few years later. we've done. I mean there's a seven years guys we got to get it. And say i was getting a sense of is who is willing to spend money in the space you talked about max. He's the founder of sales hacker. The beauty about his community is that their sales people. There are a lot of people trying to trying to reach salespeople and sales people valuable to reach and they were an established audience established customer base. I could see how easy for him to get sponsors and more challenging for you. What's in it for max. Hit a business around. Why is he doing stuff like this. Well he had just started sales hacker at the same time pretty much he just did that event and then so he was still in the kind of exploring what to do next phase I believe it was after he had run sales at you to me. I think it was after that stint. So you you just exploring different projects and wanted to work with good people and so we started. Cnx we worked on it together for three for for one year. We ran three conferences. Together and sales hacker which is also growing so fast and doing so well that that's when we decided to for him to part ways with and i took over as the sole co-founder missile founder. At that point so owner of the business too well he owned You know we had vesting for both of us. You vested his first year so he was still an owner in the in the business. And then i just kind of continued to run it from there. But he's to this day an incredible friend adviser and we talk to each other multiple times a month so he's always been involved he's phenomenal. He's one of my best guests for my personal enjoyment. Just love talking to the guy and he was around the time you starting. He was at the center of this little group of entrepreneurs who i think almost all of them went on to do amazing things right now know what group is up. I forget the names of the specific people who are in group but he got together with a bunch of entrepreneurs who are really just getting started hadn't establish themselves in any way at the time but just through their conversation through them bishen through their vision. They ended up each doing well for themselves. You're one of those people who ended up doing. He's another one. And i forget the names but i remember that i constantly will think about that little community that he would put together. I think he would even get together with them on a regular basis and like this sort of masterminding thing. I don't know if i was part of that. But it's amazing how you can see kind of these pockets that start in the early stages of someone's career And you know you could look back ten years later and realize that all of them are doing incredible work later in. There's something about that right. Like the ability of people to find each other at an early stage and then go onto in very different ways still very successful zarley kind of has that zarley was this marketplace for anything that happens offline. I feel like the come. The company didn't go anywhere but the people who worked at it like you ended up doing really well. what why. I know why the company didn't do while. They were focused on way too many things. Shane mack Has written about it. Used to work there. He said I think meg whitman was on the board and she said every time at ebay they launch a new product. Category revenue grew and copy data and said all right. We'll have dog walkers and why just dog walkers when we also have how sitters. Why just that one. We'll have cleaning people and they were doing everything for them. It was just spreading too thin and the whole business basically petered out. What was it about the community there that you think worked well about the people there. I mean a recruiting machine. We now one of the most talented teams. I've ever worked with a ton of respect for other people in that team. I mean it was a hot start. Like people wanna work at hotstar items. We raise a lot of money. We're on every tech publication possible for the for the first couple of years Bo fish back. Co is one of the most charismatic leaders. I've ever worked with the met in my life. I he he could sell anything and you know he's he sold me on leaving the company that was running before that to join and be the director of community there and i mean you can. He was really good at making people feel really good about themselves Always stood out to me about him. You can spend ten minutes with him and you'll walk out just like glowing like well. I feel great about myself. You just remember what it was made made you feel that way he would. He would make you the center of attention. Even though he's the center of attention because he is also used like six four six six something very tall bald head from what i remember like shave Like a really deep wonderful voice like he was a physical presence and he was extremely smart and well-spoken so just like him being in the room draws attention and he would just wrecked all that attention to the person that he was interacting with and be fully focused on that person even if it was in a big room with other important people he just like made you really feel like he was looking at you and listening to you and understanding you and and use complimented of you know you you tell you what he liked about you pretty directly and you do it in this elegant way all right. So you've got that in. Your background. Did community for seatgeek which i was less community. I think it's zarley. It was more of a community driven position right where you are actually working with. The people on the platform sneaky was. I was only there. So i only worked on in technically for a month because we started with a company called script neha and we are in a dream at program philly and then halfway through we pivoted and started seek and i was only there for the remainder of the incubator program for the accelerator and then the p the person that we sold scrim nia to brought me on as a general manager and i was running that whole company so i left the seatgeek which like the very quick funny story. There is a very early stage team and so we weren't doing things all the right way and the as an intern gave me percent of the company and then they When when when i went onto the other company. They're like hey we want to bring all the equity back in for seek Can we buy the one percent of you and offer you five thousand dollars. And i was right out of college i had. No money was broke. Shit and i was still just like all right. Yeah i i was like no no no eveline isn't gonna hold onto the one percent and like all right. You know appreciate your your house. Six thousand dollars. I sold one percent of seek for six thousand dollars which would have been worth multimillions snow. Yeah they're one of the big successes look at this day. Did this is twenty. Fifteen is the latest. I could see. Did a see round raised. Sixty million dollars so they. They're they're unicorn aren't they a billion dollar business scout. While does that ever weigh on you. Do you ever look back on on decisions like that. It has in my past doesn't now I wonder what would have been different about my life if i became independently wealthy at at a much earlier age but i have worked hard on the things that i worked hard on. What i've changed my priorities like so many things could have changed. So yeah certainly there. That would have been cool. But i'm really grateful for where i'm at today and and i'm really proud of the work that i'm doing. I get a lot of inspiration from it. And i'm still genuinely curious about it so i continue the story but i yeah. Keep interrupting but i. There's so much covered. I wanna make sure that we do it fast. So within the time that we have so you organize a handful of events the first year of those profitable. Yeah so the events were profitable That i event was profitable We were very lean very scrappy. Kept cost really low. And i believe what we did is maximum. I took fifty percent of the revenue for ourselves because we weren't taking any salaries so that we'd that's just how we paid ourselves and we put fifty percent back in to the company will actually the second event we did was new york event and we overestimated how many tickets we know because we were like. Oh we sold three hundred and san francisco four hundred and new york and it turned out it was just much harder market to sell a conference in for community and so we almost lost fifty thousand dollars. That would have been the end of it right there. We ended up switching our conference. Venue two weeks before the events And were able to find one. That was much more affordable and even with all the fees we had to pay to cancel the contract with other one. We ended up breaking even on that events and live live to you know. Continue on why did you continue with events for so long. Instead of going to online courses online anything we did online pretty quickly. I mean we started doing online courses. We've experimented with paid memberships We've done recruiting services like we experimented with a lot of different monetization realize. Had an echo for you. You know everything went fine but nothing was big enough that like we can really grow and scale like was enough to get by his is of the point. We keep getting too. I wonder why is it. Just because people didn't value community at the time. Yeah it really hard to get budget. You know if if you think about where budget comes from to go to a conference to pay for training to do recruiting you know. It's always a company that's paying for it and at that time the community manager was just still seen as you can just hire an intern to do this and pay them little to nothing. So we're not going to spend seven dollars or training or conference ticket for this person that were were barely paying in the first place so it just wasn baud companies. Weren't that bought into community yet. And so anything that we are selling related to community was also going to be a hard sell right. You know what that that makes total sense. I think of community. Now as i go back to the days of bodybuilding dot com which was sold for an i forget the amount but it was sold for considerable amount even though all it was was an online forum just like a vehicle inform i think about most more recently. The hustle sold to hubs bought for Artist most undisclosed millions of dollars and that was basically a community a community driven product right. Yes they had the email newsletter. And i don't want to underestimate dad but advertising and e email newsletter was not nearly growing as fast as revenue from the from the community that they were charging for access to the facebook. Bright Are there other examples like that. That are missing. Yeah a product was bought by angels as a community India hackers by stripe while woods No code community. That was just bobby zippier maker Yeah maker space. I forgot what it is. Okay but you know what does even that. There are. Lots of good pad. That's what it is and then sales hiker was bought outright so like yeah well good. Examples of communities being acquired by tech companies in recent history and then as far as well. Maybe now we're going to get into the into the book. Because i think of communities now as the product that people are willing to pay for the thing that i've been hearing a lot of people come for the content. They stay for the community right. And i think a great example of that is the hustle. People paid for trends which is their content. Where you pay an annual fee and then you get this email newsletter with trends as the of what's coming where the money is but really you could get that other places. It's interesting but i don't think it's nearly as valuables that facebook group where they're all egging each other on and pushing each other to start businesses and they have that whole sam par sean attitude right but i mean communities sticky so you know if you look at content or product if someone else creates incontinent product than maybe you're reasonably easy to steal away but if you've actually formed relationships and you feel like you're part of this group that that's connected. It's gonna be much harder for you to leave because you're leaving a group of people now a place where you've already developed a reputation and connect i think of product is less a community even though there's obviously a community there as just crowd sourcing it's more like the yelp for software than then a community right so this is where it gets tricky to try to label a group a community or not a community because reality is communities actually looked like these concentric circles and so all groups will have this distribution of engagement so for for products. Yeah most of the people wouldn't say they're part of a community just using it for the utility of discovering products. It's a platform but there's definitely power users at the middle. There were definitely founding members. Like i was one of the founding members of product felt a strong sense of community. There's the creators on the platform. Right so you talk about yelp. Yeah like i'm just using it for finding a restaurant locally. But i'm an outer ring of what you would call like the yelp ecosystem move into these more central rings. You have the yelp elites who are their most engaged reviewers and they do it hon. To engage the yellow lead and run events talking to each other. they're submitting they are the yelp elite is. Yes he yelp elite are and product. Do you think that they're talking to each other as the community will they do in certain formats. Yeah they have They have events that they run for the community where people are interacting with each other. I'm not currently familiar with if they are doing online space for people to have discussions not on the platform. As far as i know outside of the comments that are happening on their products. All right. let's close out cinemax. And then i wanna come back and talk about the business of belonging. I think the book is really well done. I could feel like it must have just been agony too right because it is so. It's so methodical. It breaks down community in a clean easy to understand way. And it's actual had so fricken dance. I don't remember the last time that had this many frigging highlights and a book. That i have done an interview about and then using all right. So why did you decide to celsius a number of reasons Like i said it was not a runaway success when it came to building a business that we can scale and i always had. I always knew that there was a massive opportunity and you may not always set it consistently but deep down like i believe that community and business going this way that all businesses would end up being community driven and so it was just kind of disconnect between where i thought things could go in the impact. We can have like. I could see in my brain. Health should be but we are just always resource-strapped in terms of people and money. And and i was running a business as well so i couldn't even focus all things i wanted to and so It it kind of develop organically the conversation with derrick who's the founder of bevy. We had been meeting regularly. Just to give each other feedback and advice and support each other. And i would talk to him like a man. I'm still trying to figure out how to monetize and how to build a business and he had similar struggles with startup grind. It's the largest startup community in the world and and he you know had struggle to turn it into like the big business that he wanted to and there was a point where he just like. Hey man like bevy. We need to be building our own community and We were already using heavy for our events because we had a partnership with them. He's doing the community that we wanna build and we can give you the resources and the things that you need to be able to grow it. And so i just kind of like looked at the situation looked at like well i can keep banging my head against the wall and struggling to figure out the business model around this thing and not be able to have the full impact that we wanna have or we can team up and and see if we can really accelerate things and do all the things that we wanted to do. I talk to my team We had a lot of conversations with the community to make sure that the community felt okay about it and them. can we sell to bevy. I didn't realize oh. yeah okay. Hey we're looking at this acquisition. Let's have an open conversation about it. We had a group calls about it. We talked about it in our community spaces on basic slack and just left it open and one hundred percent of the people in the community ra like. Yeah we get it like. It's hard from a business perspective and this seems like a really good idea I think it's a good idea. Aren't so let me analyze. Then i think if we're looking at at cemex versus say sales hacker more and even side by side with startup grind grind A series of events across the world. I think anyone can host it in their town right with with collaboration with startup grind they brought in startup entrepreneurs and people in that ecosystem to speak and then an audience would come and listen. That was that model that derek had. It seems like what you and derek had That was different from what Max had with sales hacker. Was you had a passionate community. That mattered didn't have money and didn't have enough respect yet. Right i think his did with startup grind more because they were business willing to put money up to reach startups hoping that one day they can afford them right max. On the other hand had sales professionals who had money had budget had direct impact had decision making power and so his group of people could be more profitable. Am i right in that assessment. Yeah yeah. I mean it's funny to see you know. See a mexican sales started at the same time and we always talk about like. Wow like why does this feel so much harder with the mexican. It's sales hacker and yeah. I think it's the industry in the by and the budget. Okay if you would have created. Cnx as a community for online marketers. They have money. They have the ability to experiment their valued right. That could've taken off. So that's that's the big lesson that i've got from this. What you wouldn't have had is this sense of substance and longevity. I feel like though that's base comes and goes what you're doing with community authentically as you have an almost to the point of sacrifice and you are not almost right. The payoffs are phenomenal. Let me talk about my. I think i'm just gonna do one ad here today. We're going to give up some revenue. Because i want to continue this conversation. A i'm blowing through this because there's a lot to cover with the sponsor i'm going to go with his rippling before i i started this interview. I said you okay with talking about rippling you said. We're a customer. I said great. You feel feel comfortable talking about said kind of ho-hum your experience with rippling white. It's like i think it's a great product. I just by my hawaii use. It is i approved by employees Vacation time and just like do the basic hr tasks so it definitely makes my life easier in that regard. But i'm sure our hr team will be able to speak much more in depth of the products. I'm just an end user and there's an end years user. you shouldn't have a passion one way or the other shouldn't go. This is amazing. Or this stinks. Your life isn't in there. It just needs allow you to do your job well. And here's what rippling is it's an all in one. Hr platform it allows companies like mine like mixer g like yours to say no matter where people are in the country and people are moving all the time right. We're going to be able to pay them and be in compliance. We're going to be able to handle payment to them properly now. If they're ten ninety nine people were going to be able to handle them properly to if they shift from one to the other meaning to go from being contract full-time employees absolutely handled if international. You could pay them. It makes it super simple. You just go in. click click. Click the whole thing is fricking don. People get paid. Here's the extra little bit that i didn't realize until i became a customer. There's you know when you hire somebody david. One of the first things you do is give an email address right. Yes you guys you slack. Bevy we do all right. You give you give certain rooms right and you give access slack you guys google drive users less and less. So what guys. Now confluence confidence. I don't know if they work with confidence. But i'm i. I know that they work with a broad collection of software. What you wanna do is give people access to your confluence or to your whatever it is that you're using what rippling does says. Okay when you hire someone wanted you. Just check off a few boxes and then give them access to the software they need and to the parts of the software that they want so they may not just because they're new employees. Get access to all of your slack rooms but you can give access to the slack. Rooms that relate to them and then kind of is painful to say but if you need to let them go. It's easy to revoke all that access from the same place where you say we've terminated the person and we're not paying many more anyway. I could go on forever about this. Here's the thing that i recommend for anyone who starting a business anyone who's paying people especially in this new world people moving around you wanna make sure to be in compliance and pay them and give them that whole home. Experience at david is an end users. Having here's the here's the catchphrase home. All your people should feel. His pain is taken care of go to rippling dot com slash mixture. you rippling dot com slash mc surgery. When you do they'll give you a downhill though. Walk you through this. They'll show you how to to your if it makes sense switch even if it doesn't keep it in the back of your head so next time you hate doing something like ten ninety nine and the way that i did at the end of the year or have trouble on boarding people or you like someone you go. Wow did i not know to give them to cut the maximum. Then you'll know you've got a better solution in mind. Just go to rippling dot com slash mixer surgery and give you the special treatment. They'll walk you through their process. It's actually no special treatment. Let's be honest. it's just thickening. Laki threw it because that's what they do for customers but it's really a valuable all right. Let's start with the book. I think one of the problems that we have with communities is and maybe you had. This is there so many different types of communities right that. I wonder if you would have focused on one if cms would have been more appreciated for example. When i took a look at super this software the turns notion pages into websites. They have a community using circle. Software that. I know that you like i think that is a customer support community right. Just help people help each other. So that doesn't go to tech support. Sure what other types of communities are there. Yes so this is. This is one of the biggest questions in the community. Industry people would use the same term to talk about all these different kinds of programs. So yeah she developed a framework that i talked about in the book called the spaces model and so it breaks down the different objectives at different ways that community drives valley for business so support is number one and that traditional support for him customers answering questions for each other. is for product. So as you're building a community space so you're collecting feedback then sites so you're able to bring into your product and innovate more efficiently. Where you wanna know what features do people want. I think he's saying the book salesforce did that in the early days. They couldn't justify community for other reasons. Am i right about that. They they wanna do. Well actually started in marketing and the wanted to prioritize product. So erica cool. Who started out program. she was able to get budget and buying in the marketing department but always believed that community could drive a ton of value for product and help the product team figure out what it and so she worked on kind of moving it over in that direction. Over time okay. So what's what's an example of someone who uses community to build a better product so salesforce dodgers xbox does a stip. It does this So an idea exchange is one way to do. It's you build a platform where your customers can post ideas to the platform. They could vote on each other's ideas come and so for the company they get to see what ideas bubble up to the top. And what are the most popular but it could also be through things. I committees or council. So you can create a customer council customer community council where you have a small group of customer to a representative of the larger community. Ring them into any product decision. Any company decision. You bring that voice into the room you know what. I've been hearing a lot more about that. An enterprise where they'll bring in ten. They don't necessarily have to talk to other or do they if it's a community if it's a community do they have to talk to each other. These customers a lot of them are they have different formats. Allow them just do like a once a month with their community council and they'll have an agenda. They run a bunch of things by the council. Get their feedback. And then they communicate a synchronicity. Out of outside of that support is one got problems. You want people to be able to help each other solve those problems. The second one is for product. What's next acquisition. so it's just Anything driving growth marketing. It could be events chapter based programs where anyone who comes to an event. That's a touch point in the sales marketing journey. That you can tie back to our ally. It could also be a community that had just focused on your target market. So what hubs bought did with inbound in their early days for example having a community so all inbound marketers would rely on their community to get help and support and through that they would end up learning about hubs bottom becoming a customer and finally could also be like ambassador program so like the skin basseterre program. The skin is the largest newsletter in the world and about twenty percents of their list is driven by ambassadors who are rewarded in in in order to get more people. Subscribe to the newsletter. Okay all right. I i see these different types right. These are the different types of communities we could have. What's what's the see space. S p so if you have any platform business things like airbnb. Anything that's open source wicca pedia twitch. These are platforms where the businesses in creating the content of the product or creating a platform for people to contribute the other product. You to me. Another great example. And so they build community programs in order to make those contributors as successful at possible as possible contributing to the platform. Right one of the things that i took away from your book was from the very beginning. People want to justify their community to themselves. They want to justify it to to their their bosses and they also want to get as many people in their communities possible so they say we're going to do all these things if we put up a form we're going to be able to get new customers. That's acquisition right. We'll be able to get embassador and so on and say no. It's better to just focus on one of all of them. If we had to pick one say entrepreneurs were trying to create an emotional connection with our audience. What's the one that you think we should focus on as entrepreneurs the thing when you're building something new is community is actually something that will give you return very quickly. It takes time to build up that our those relationships so in some ways i would say don't even on anything spaces model in the very early days of building your startup and your community. Just focus on engaging people just focus on building a sense of and then see how they want to contribute. Are they organically giving you product feedback. Great now how do you double down on that and create more specific pathways for them to do that or are they showing that they wanna be ambassadors beer product. Great start building that in Just wanna call out that for most people. Listen to listen. Your podcasts are very early stage. I wouldn't start right now. Trying to drive growth with your community. I would just focus on like building a sense of community for your people. How used as you start to grow. I would say that That acquisition one is actually the most critical and in our research. That's the one that leadership cares most about in business they wanna see new customers and then is the they wanna see retain customers and so that's gonna be the most direct line to our ally in revenue and that's going to get you the most by and help you invest in community in a bigger way. I i like the you're being open and saying look from the beginning. You've probably don't wanna community what you're saying though is look to see. It seems like where you're getting the most interaction from your audience from your customers and then turn that into a community. So if it's a lot of customer service requests for small maybe fix your product and secondly maybe you create a community where people can talk it through and work it out. I get that but you mentioned that in that early days when it's just coming in to you that it's still call that a community. Is it a community if it's a bunch of maybe i'm just being too to anal about the definition here but if they're just all me saying andrew i wanted to contribute a new guest. Is that a community. No probably not. If they're not interacting with each other then it would be hard to call that group community. Look at the end of the day. Community is something that people experience. That's why it's called the sense of community. It's something that's in the eye of the beholder so someone might just listen to mixer episodes and never interact with another listener but just by listening to you and all the guests. They feel a sense of community as a member of the mixture g community. Like who's to tell them. It's not a community. And that's something they're experiencing now from a practical standpoint if you wanna move people to contribute to what you're doing by bringing in new customers with you by by giving you product feedback then that's where you need to start facilitating spaces and programs. That will drive that growth and it's not enough just to call it a community. It's actually about connecting people to each other. Okay that's where we get to the place where san par says if you you know you have a community when you can walk away and the thing continues to grow if you walk away in a disappears. It means it's you doing it. You go through the different stages of communities in your book first. Stage is what that nascent period the seeds. i like to describe the community. Life cycle as camille lifecycles been around for a long time as a concept. I like to describe it like a tree So you think about how a tree grows. It starts off as a seed and you have to like give it a lot of attention. It's very fragile. It's like the very early days. And then once you know you find community market fit. Then it hits the growth stage and that's where things are. Stop starting to happen more organically. Your members are contributing more organically. Without you having to nudge them every time Rules start to form up. More official kind of leadership positions start to form and eventually becomes a mature trees more mature community. You know you think about all. The branches of a tree dice fully grown. You have really well established norms. Your community members are creating ninety to ninety nine percent of the content of the community and and things just feel a lot more established and structured. And then eventually that's where you know. Trees will drop the seeds and it'll start to plant new communities same New new trees. Same thing happens for community right You'll start to see groups start to form or people spin out communities from the main one that speak more specifically to the a entity that they have within that larger identity. I would've loved even what's going on in the background of there at your place. We got a six-month-old wanting to get involved in this podcast. That's great. How's how's being a dad. Been for you. it's been amazing. Yeah and our carrier has done. Russ thanks to you. That carrier i I love that. Carrie i used to walk around mission with my kid when he was a baby attached to me and a diaper in the back in one back pocket and then a few wet wipes in ziplock bag in another and i just walked through. And if there's an accident i could change it and if the another one walk into a store and buy another one but i would like to just be late. Walk around in the more you walk the more the happier they are in the more. You feel like you're still engaged in the world. it's the best i just like. I'll do kill do calls and just having strapped to me and we'll just walk around going park. It's really nice. Yeah you know what i i. I would have liked more of his more of key. More case studies linked to see specific communities that i admire to understand how they did it like one one of the communities that i really love made my favorite on my community is india. Hackers has a clear sense of identity. Right you could tell almost from the name what they're about. There's a clear point of contribution. You contribute what you've done along the way. Here's here's how you got your next batch of customers hit the next financial milestone and you get to have people help you out. I wonder like. Do you have a community that you can give me a case study on. Who's done that. Well a community as as like a replacement for content marketing instead of instead of india hackers like in the early days where he just created content. He had the community created content which then becomes richer. More self sustaining human case. Study on example of someone. Who's done that. So you're asking is like Started as a community and then be and then became a product after that More like community as content community as the place to go who created a community as as a destination online. And how did they do that. How do some places. How does some places create that atmosphere. You specifically at the very earliest stage of the cup. Sure yeah if we can understand how they did it from the beginning. that's great. i think one of the examples you gave him. The book is duolingo. you compare it to. What's what's the big company berlitz letter stone. Rosetta stone right. That rosetta stone you said was worth seven hundred million dollars Meanwhile do alone. Lynn goes over a billion dollars. Rosetta stone has way more employees. I forget the exact number. I feel bad. That i can't remember. It's it's over a thousand rosetta stone. And then how many duolingo. I think it was a few hundred. And meanwhile both of these are teaching people. Multiple languages and rosetta stone is creating their own content. Duolingo has their community. Create more of the content right and that to me was one of the big eye-opening examples in the book. Yeah so so. Dueling example of the scale of community right because rosetta stone took the approach of. We're gonna build. All of our courses and duolingo said well. What if we created a platform for people to create courses and contribute their own skills and they they empower the community to self organize events so they had twenty six hundred events that they're running per month with a team of three people and they're able to do that because they empower the community to self organize those events and so It's just a really good example of this scale ability of community and how taking a community driven approach allows you to accelerate all the other parts of your business whether to product engagement I mean you look at any startup and it's going to start with community in some way because if you don't have a product yet that founder is out there and knocking on doors and building relationships one on one if you look at any large platform today it's always starting really small. Focus so next door is a really good example. I talked about in the book where literally. Sarah leary's co-founder just spoke with her the other day. She's like we focused on one neighborhood and we were knocking on doors. We're going door to door asking people to join this platform read. It started as one page that was just developers on the platform before turned any separates out of became a larger platform. Facebook started in one school. So all these really large communities a really large companies always starts really focused on a group that they make fuel really special and exclusive. They hone in on the problems that they have. And then they build from there so stripe. I think instead of creating their own community said. We're going to buy indie hackers. And if you need to pause and go take care of the baby. I completely understand. The vaga knows my wife's helping out but if the background noises too much then i get it if stripe. We're going to start from scratch or prophet well. Profit was a great product. I think bad bad design. But they're what they do is Prophet well will help. Companies like mine with subscription revenue. Understand what they're churn is understand what month month revenue is and more importantly if someone turns they helped recover that turn by reaching out to them and getting the person to come back and sign up and the only collect money when When they get somebody to come back as a customer i feel like the founder of profit well is trying very hard to generate buzz for his for his sight and he's doing a great job of it right. He's tweeting he's talking. He created baseball cards of entrepreneurs. But it's still very much him. I almost forgot his name. His name is patrick. Patrick still very much. Him being exuberant putting an effort in if he said look. I see what's going on for stripe. I want to start from scratch to create my own community of people who are doing sas products with recurring revenue because eventually some of them will become customers. Mind the way for indie hackers some of these hackers many of them end up becoming stripe customers. What would you recommend that he do to start from. Scratch to build this thing up so that it actually helps create more customers for him. Yeah i mean like why. Why couldn't he have started. Sastre right sastre as a community for people working in sas imagine if they built that they acquired that that's incredible brand awareness and trust in the industry. So there's there's the reason you know stripe could have built any hacker bevy could built max. these are examples of companies seeing an opportunity to buy versus build which you can apply to community usa. One thing you can do is say look. Who's out there who's building this community of sas entrepreneurs doesn't really see a profit. I'll just acquire them and we'll do it okay but if you want to start from scratch. What's the thing that accompany like his could do. So and that's the thing we community for the most part it's best to start small and there's a temptation to go really big especially very have established. A customer base are big audience. And you just wanna like immediately converted into a community but small as an opportunity and so if our what i would do is literally like identify the ten best people possible to be in a founding group of people in sas and just start having conversations with maybe a simple as zoom call. It can be a dinner when you can be in person again. Just very simple. Just start to get the right people connected. That's in the space that he wants to build this community and identity around and start connecting them because when it's small you can be very exclusive. It's very intimate fuels personalized and you build a foundation of community and that group can grow to twenty people and you can even aso's i ten people like who's one person that using should be here in this room that really high quality person and sas and then it goes from twenty to forty two eighty two sixty and community can grow exponentially that way but the way to do it as start really small really focus on the identity and get the right people in the room in the first place and the other thing i imagine he would need is. It's like a purpose so really small so it has to be and you talk about this a lot in your book. Be as nici as possible. Start with few people as as not as possible but start with. Fewer people is better than starting with more people. I don't know if you talk about the purpose of the group like should he also say our purpose is to reduce. Churn make people love us so much that we reduce churn. We're gonna get together once a month on our zoom call and talk about what we've done to reduce churn. Maybe one person will say that. He sent out Chocolate all his customers and other person will say that he'd installed software to tell him when his customers weren't using it. They're sharing ideas. Or how do you get more subscribers. Or what software works but they should pick a purpose don't you. I don't remember seeing that in the book. am i missing it. Yeah it's in the book. So i we go through the seven. Ps of community design in there and it starts with people in purpose. So as of the first things you want to figure out its who you're gathering and y you're gathering them and yeah that's shared purpose is what's gonna give them the language that kind of rallying call to come together and so trying to reduce churn. That's maybe exciting. But you know maybe what they say. We are the most obsessed people in the world with the question of. How do you reduce churn for sas. And we spend an inhuman amount of time like studying this and talking about it. And if you wanna if you're like a geek like us that just loves this topic so much and really wants to hone in on it. This is a community for you that that feels compelling to me if if that speaks to me now. I'm like oh shit. This is a group for me. I want to join this group because it feels very different from all the other sas the identity. What makes it so different because it speaking very specifically to. We're not just here to talk about like sas retention like we are we go so deep like what for a hypothetical for them. They're different or unique. value proposition. community can be that we go deeper than anyone else into this one question. There's lots of communities to talk about a lot of things for marketing and sas. We are all about this one question of. How do you reduce churn. That's so they could take to make it so specific that the people identify with that are going to be like. Wow like finally a place that just focuses on the conversation that i'm looking for right. Maybe it's like churn. Buster's is what they are ten people and then they start to focus on some aspect. Got one one more thing. So i do see that by the way here. Whatever you organiz always start with people in purpose. You said that i highlighted the word purpose. I for some reason missed it in in in my understanding a lot of highlights as he's ideologue forget there's a ton of highlight didn't hear sorry I read a tweet. Awhile back from nevada. That was like most books could have just been a tweet and now like stuck in my head. I'm like this book. be at least ten tweets. This book is not a tweet it you know what it is. It's like it's not a tweet tweet. Storm this chapter is not even a tweets to arm. If you take down one of these acronyms like spaces. It's not gonna. it's not gonna hurt teen years library. What was your process for for writing it. Process was write an entire book drafts. And then dump it out and then right in a tire what you did. yeah yeah. I wrote multiple manuscripts before getting a book deal and then finally like in the last year i was made a commitment and i was like all right. I'm going to this out the door pitch publishers and ended up getting the deal and getting it through the door but it was literally the third time i've written this book and it was extremely hard to right before you had somebody say you gotta deal. Which is a big driver for getting it done. What did you do to. What was your process for sitting down and actually writing before the deal. Yeah what should the previous versions where you didn't have a deal where you're just sitting down and writing part of the problem was it wasn't a lot of process i'll just kind of get inspired and i'd write a lot and i get it all out of my head to like seventy pages and then it would get hard to get so big that you had to start being methodical in structuring. How you do everything. Just kind of like fade. Because i wasn't taking it seriously enough. That i would push through that discomfort but i did in the last year once. I like really committed to a couple of things. One was Time like setting a consistent time. Every day that i would write on the bucks so basically. I did the two hours before the workday every day. And then i'll do about four hours every weekend morning. to write the book out go to a coffee shop and i'll just write this before the manuscript and the baby were do the same weeks. I'll have a hard deadline. I'm gonna get this book out by then And then i i. I found to rules that helps. I ended up using ulysses which just help structure all the sections in a way that made a lot easier to see visually. You're the asset. Yeah ulysses okay and Scrivener was another one. I use but scrivener felt like overkill. Those i all the bells and whistles you could pa s. We need to like completely self published. A book ulysses is like very simple so using that that really helps and then he just kept like that. That helped me tweak the structure and the organization of the book and then i just got as good of a copy could done and got into my developmental editor who then like hacked it apart and restructured everything again and then it just just time. It's just taking the time to comb through. I probably come through his book like twenty times now beginning to end to like go through at once. Go through it again. Go through two thirds sitting down and saying today just four hours or today. It's gotta be four hours and i need to finish this one chapter this one section. Who's usually time based. I would say like i'm going to work as much as i can. On this for four hours Anyone sit and help you anyone check in with you once a week. No coach no i. I had a coach that i check in with every two weeks. So writing coach business coach. Your more of a business personal coach What about the purpose. The purpose help of sorry purpose for for community hurt. Do you need to have excuse me. Not purpose sorry. There's so much. I want to ask you about. That's why jumbling. That's why i'm giving up revenue for this. This says you need to have a unified methodology of new or is it just enough to have a purpose as a community. A book writing our commute back to community. Yes sorry do you need to have a unified process. A unified belief system. Like if i think about a hub spot they had inbound. It was inbound marketing but it was a certain type of inbound marketing that they were all working with and they created inbound dot org to highlight. The articles did share the vision. Do you think you need to have a similar a similar experience whether you articulated a communities always going to have a shared identity and purpose and so i mean you don't have to. You don't have to start with that. You don't have to actually design too much. Like community can be as simple as i'm genuinely curious about this topic and these questions and i want to have conversations with other people who are genuinely curious about these questions and things and the purpose of product and the values will come out of it organically and then you can start to design it intentionally. As you're building like product on does a great example going study like protestant was just a bunch of brunches at first very ryan. Hoover was organizing brunches for people who are passionate about products. And exactly the way. You described the hub spot. It was like a certain vibe tone. Like he was all about positivity in a world hacker news where someone would launch a product and the cool thing to do with this shit on the product and the founder and ceo bada was ryan was all about like no. This is awesome. It's someone creating something. I don't care if it's a silly app. That has no real business purpose if people enjoy it then that's amazing and so he just started organizing brunches it was like every month and that community formed out of that and it wasn't like a particular admission instead of values just a group of people shared kind of a tone of voice and an interest in product. And then he pitched the idea for product on to that group and that was the founding group that became the product platform which was as simple as an email newsletter in those very early days. So it's just like what are you really curious about and one of the people that you care about really curious about and how do you just start creating spaces for people to have conversations around that and there are a lot of. It will start to form organically around that. I could keep asking questions. Here's here's why. I feel like your guy with incredible dedication to this. Usually you'll see somebody especially here in san francisco. Get really good at something. Really care about something and then they moved on to something else. You've been franken obsessed with his. We'll have lunches and instead of you going. I'm tired of talking about this. Or obviously i've done this or andrew would just hanging out. You will still talk to me about communities. Been time since we've seen each other but they're still does this passion and the consistency the passion. The depth of your of your time of your attention shows in this fricken book. You've got to be proud of the book. Don't you feel like if you died tomorrow. It's not i would feel professionally if your career die tomorrow. Don't you feel like this would be a good thing to have left behind. That's a that's a good representation of the work that you've done. Yeah yeah it feels like a massive milestone for me if there's something about a book just like the tangible artifacts that it is that just like it sums up things and if forces you like the process of writing a book is really valuable in itself because of forces you to take all these disparate ideas and concepts and put into a cohesive narrative. So yeah i mean if if someone wants to download my brain and like get like eighty percent of the things that i've learned from an in community from the last thirteen years it's in the book. It is an obsession. Do you feel like you're done with this. Do you feel like all right. I'm done caring about communities. No not even close no curious about it. Maybe more curious about it than when i started and It's probably at least in part because it seems like it's finally having its day in the spotlight and everyone is interested in community for their business and first around published his data eighty percents of startups are investing community and twenty percent consider to be their moat and critical to their success and like seeing stats like this. Now it's surreal from because i've kind of been saying that communities a future business for over a decade and like a little bit of like well. I really hope this happens. But i don't know if it's going to happen now that it's happened. It's so cool because it's like it's so validating for all the hard work that my team and i put into code defying this work in this industry and what it means now seeing it being able to be put into practice at like the biggest companies in the world and all these amazing new startups. It's it's it's really fulfilling work right now. The book is called the business of belonging. I really liked that title to. It's very much like it. Communicates the two things that are important. Which is like the the fact that it's a business. It's business purpose community feel so hippyish to talk community and your grounding in business and then belonging you talk in your book about this person can who as soon as he hears sales hackers. He says this is me. I am part of this group. Oh she day you're continually left it as like a without a gender so that everyone can identify with that person who you're talking about within the community right. I like the book. Congratulations i think we would have had an awkward friendship if if i didn't like the book would have an awkward interview instead of interrupting you. I would have just tried to sidestep the whole thing. Congratulations i mean. I've always like. I've listened to your show for i mean seriously and like the early days my career and like you always go so you dig into things you don't let anyone slide by russians and like that's always stuck with me my head of like what would i do if i do actually have to be on andrew show and talk about community like can i actually answer the follow up question to follow up question that i know a little fear coming back on here and be like oh no he's going to kohl's and things like i couldn't think of but I think i did. Okay i think. I think you did great. I think when it came to see amax there was a little bit of a sadness that you couldn't find the thing the software that cms would become to power communities the database right like a and maybe there. There's the felt a little bit. Maybe i was picking up on untried mixed in with a little sadness fair versus. When you're talking about the book there is this sense of there's depth there there's meaning there there's substance and and like completion. There's not an ounce of either goes I it's just a good enough book. It'll get me speaking gigs. And nothing else. I feel like you. You feel good about it wholeheartedly. I put my heart and soul into the burke i go to sleep thinking about i wake up thinking it. I can't stop. And so. I mean yeah i look i mean everyone. I think a lot of people who start a company are starting to sell it. They started to build something in really long lasting. And i've always seen seem x.'s. Like it's it's kind of bullshit to say it's like a family but it's got a very real emotional place in my life in my heart and very real relationships and connections from it. It's a community. That i care deeply about and and you know i always when i built it. I would it as like this. Should be an institution that's around forever for as long as a community. This year is around. I hope that. Cms is a place that the people who do this work and come to find support and and learn how to do this work better and so yeah would it in an ideal world would. I have turned into wildly successful business. That can just like be self sustaining forever. Chur yes there's there's a level of sadness maybe the right word for it of like. That was a path But i can also genuinely say that like that challenge that we saw. We can't fully have the impact where we want to have on the path that we're on and i believe that teaming up with bevy will align us much better and get us as resources turned out to be one hundred percent true because the the level of growth and the quality of what we've been able to create an industry was ten next When we went through that acquisition and so like everything else. They're trade-offs But i haven't had a single regret about that decision. One hundred percent think. It was the right choice. Our the website for anyone who wants to go check it out. It's cnx hub dot com. Of course the book we've been talking about is the business of belonging i wanna thank The two sponsors one of them does not count for them. But i want to thank you hostgator for understanding when i can't run the ad what i'm supposed to. Its hostgator dot com slash. Mix for anyone who wants to get their website hosted with them hostgator dot com slash mix who'd and rippling the software that both david and i used to make sure that we're pay paying our people and that they have a good experience and move on with their work. You should go get yourself a demo at rippling dot com slash mixture. Judy david thanks so much honored to be here by one.

zarley david david spinks Brad peter Max l yelp bishen Shane mack andrew warner Bo fish google bobby zippier
#1954 How this virtual assistant turned ONE client into a company that scales

Mixergy

41:20 min | 1 year ago

#1954 How this virtual assistant turned ONE client into a company that scales

"Hey their freedom fighters names, wondering founder Mixer g where I interview entrepreneurs about how they built their business for an audience real entrepreneur. Just, going right through this, my friend Shane Mack. has been kind of telling me about this company. He's involved with. He was running a venture funded company I back. The company invested in it, but at times like this new company was the thing that was more exciting, or maybe that's just the way. Shane is whatever he's talking about. He's always super excited about. Turns he had this assistant and he and she decided you know what? Why don't we start a virtual system company and let other people hire people like you Michelle, Zach. That was his assistant. Who is now running this company? Would tweet out her numbers. Here's how this business grown. Here's. How well the business is doing. Here's how many new customers we have just been watching and watching the fricken business grow and have been in all because. We're in a world where their virtual system companies all over the place. How is she still growing? So invited Ron to talk about how she did it. Her company is called squared away. What makes it to me? Interesting is that she's a military spouse who discovered that military spouses can't stay still in one place because they have to move as as their families move, and so she realized these really good people who can't get jobs in the same spot. I'm going to create a company. That will help them. Get hired end. Anyway I've done too much happening I just finished up by saying. We're GONNA find out. She built up this business. Thanks to phenomenal sponsors the I. If you're looking for podcast listened to after this. You gotTA check out traffic secrets the second. If you're inspired to build your own business, you need a website. I'M GONNA. Convince you to go and sign up for hostgator. Michelle good heavier. Thank you for having me. Tell me the numbers. What's the revenue number of customers? Where are you today? As of right now, our numbers are. About a hundred and forty, eight thousand in revenue, and we have about sixty two clients right now. We, were you say the end of the of last year twenty nineteen, where roughly around eighty, five ninety thousand. Eighty, five, ninety, thousand, and the year before that. Probably around winning twenty five mentally, that's phenomenal, phenomenal growth and slow steady. Actually I don't want to call it slow and steady as she told me that he feels like there's been a lot faster, but he says. Michelle wants to make sure that we don't have too much work without enough. People don't hire too many people and then can't afford to pay them, and then we have to lay them off because we don't have enough customers. Yeah, you're nodding. Yeah, absolutely slow instead is my motto. I WANNA. Go to fast and. Not Have the work versus have enough assistance available to support the clients and. Nobody wants to be on a wait list so We WanNa make sure that we are doing right by both sides of the House the assistant in the client. You were working for Shane through a virtual assistant. Giving one fun interesting thing that he asked you to do, he'll be. He'll want you to be open. Absolutely saying if by understanding and working with assist, he called me one day and asked me to find him to tiniest boat in Can and. You're laughing lives day this, but yes, avenue the tiniest can tax fairness to play on the dot next to it in filled up with ice in champaign. Rum My station and Hawaii, yes. I was saying. What he wanted was an assist was his company. What he wanted was a presence in can, but he couldn't afford the types of luxury boats that would get people's attention, so he said. How do we still stand out? Get customers. You're nodding and laughing. This is totally his life hack right, and really. What does he get by having the tiniest boat which champagne and a saxophone player? People notice him as they're walking around. I. R I mean Cannes south of France. You're thinking. Know massive and. All over the place in. Here's this tiny little boat. Acts. I missed on ANA dock and. It's something that people noticed and only take note of school what he's talking about roughly twenty thousand dollars out there. It was less than that. that it was probably like five or six. Zero and I'm guessing that. He got customers from that. I know he got the post on social media that he was going to. Count can con me. Con can't. We that it was super it was a very unique task something totally out of the norm, and there were all different kinds of bits and pieces that win it that, but it was ultimately very much success or him emphasis. He hired you through. A company called virtual. The way worked with virtual. Was You pay virtual virtual? Put together with a with a personal assistant that you have a direct relationship with And then you pay their tools. Ritual pays the assistant. I remember the day the virtual decided. They're closing up potentially and eventually reopened. I was working with them. Tell me about that Dave for you, and what happened with your relationship to which then only nash a chain, and I actually started working together bow a year after searchable. I call it the great boom of the virtual assistant world. The day that happened I visited where my story starts to sound like a really bad country song I. Had just deployed two weeks before my, I was also three months pregnant with my first little boy. And as you can imagine waking up being a manager of a team I didn't have a team anymore. I didn't even have a company anymore and thirteen people were coming to me. Asking me what's happening. What am I doing? I'm like I don't have any answers. Nobody's telling me anything either. You found out. Look this company that everyone's talking about. It's well-funded. It's got a lot of attention suddenly there. They were closing that day right? They ended up reopening in this new way, but they're closing. You'RE GONNA lose your job. You start calling up your clients. Will you crying? I was definitely an emotional hot mess I was like I am so sorry I have no idea what's going on right now. I don't think anybody in our company has any great answers right now, but I'm absolutely to make sure that you're taking care of moving forward. And and most of my client, actually had five clients at the time in four of them actually ended up coming with me. Directly in my independent business and was this. Was this use saying look? I don't WanNa Lose Your Business I wanNA take good care view as also selling yourself, or did it just happen to happen that way I think it was more of the a i. n dissed I always learning to do right by people that I'm working with I WANNA. Make sure everybody's set up in a good way, and they weren't getting the support from my phone company. That points I to make sure. That I was still able to give that to them and they weren't left. Hanging with their support for their company in their own personal aides. Something I was working with search. Will at the time I work with someone who is right in Oakland I'm in San Francisco. We're talking about right over the bridge. Yeah, she never contacted me and I didn't know how to contact her. Because all I had was hers, ritual email account. Okay, so you did that. You started working with him. At what point do the two of you say? Let's build this up a little bit more. This seems like it was from what I understand related to this post that he did about. Company perks it's called. Let's get real about company perks. He posted it on medium, and he said look everyone. Every company seems to give you these perks. Most employees don't really care about. We're going to give them. We're GONNA. Give our team at assist things that really matter and he talks about. How if you'RE GONNA travel? We're GONNA. Get you clear memberships. You don't have to wait in line we're going to. To give you some money to go get in shape, but he also I think at the time that we're to give all of our people a personal assistant. Am I right yet? And that's where contacted you and said Michelle. I need you to kind of clone yourself for my people. Yes, and he said I'm willing to do it. I'll find other militaries. No said it has to be military spouses because. Being is they're the most untapped. Bad Axe Group of people that I think get forgotten. In the professional world, because most businesses that I've interacted with I think old military spouse where you're only going to be here temporarily. Give you an example of what you saw well in my experience, I have an administrative background, but when I met married, my husband I thought that it would be really easy for me to get any type of administrative role on a military base or around a military base that. I probably about thirty interviews when my husband got stationed in North Carolina in each and every time, it didn't matter if it was you know a high level, executive, assistant or answering sons in law her. Nobody wanted to hire me because as soon as I found out I was a military spouse lay said thanks have a good day. Essentially, you're going to disappear. We can't count on you. Yeah I see that you work for example at Kaiser Permanente for what two three months I think, yeah. We're talking about. Got It and he said look. Is there something that makes military spouses especially good dependable it did. Are they like they're like military members spouses. I think what makes military spouses incredibly unique is their ability to think outside the box with no Chiklis when you become a military spouse the. Rule Book or a guide book about how to do pcs from North Carolina to Hawaii it's here's the end goal figured out all the moving pieces in how to make it happen to see us. And move from one station to another until they say you look I'm going to be stationed somewhere else. You need to figure out how to get us there. Meaning what gets a house, get us what holding any pets that need to be shed child care for your children having your vehicles ships that. Process moving your household goods. Having it packed having actually picked up in moved by military everything that you could possibly imagine moving as a civilian times ten, because military isn't exactly very efficient. With things so makes life super complicated, and you just have to figure it out, and if you're figuring this stuff out finding way to get a small boat in con- is not that hard absolutely. Picked to now take on these new clients who are Shane's employees? So, what we have done is essentially taken into consideration people's backgrounds, their attention to detail and given them practice tasks on how to handle specific situations. We actually use the small boat in con. As an example of how would you handle risk, cast and okay? Palley. figure out WHO's going to be a really differ from into square to right so they're gonNA clone you. You want to see how they handle one of the tasks that you did any anything. Stand out in the responses that people have given you I. Actually had someone come back and say there's no way you can do this task. Especially from Hawaii. Where you're twelve times hangs behind, and it's absolutely a possibility I. Did it for two years in a row so I know it's possible, but there were definitely people who said it's not possible. The first person who hired is. A FRIEND She was not a friend on at the time that she is very much. My soul sister now. Yes, Kelly is my very first clone. I was actually asking in one of our military outskirts. If anyone was interested in taking on this role in. She was one of the standout personalities in. Definitely passed all my tests, and she just wanted. The opportunity was very hungry or the opportunity to let her light shine and. She's been amazing. Okay so far we're talking about a job, plus it's your job plus one other person that you're kind of managing, but working together with. It seems to me that does business grew after Shane was in south by southwest. What happened South by southwest? All he told me was he had he had a drink had a thought. That's when he called me and said Hey Michelle. I need you to scale because I need you to grow with assist I need you to start lending yourself. The that was just him saying. Hire people I hadn't thought. I need to give it to people. When does it become a business though? I would say we really started gaining traction. Be beginning a two thousand nineteen. There was no moment when it become when it becomes a formal thing just is him. Bring his employees on persistence assist. His company pays you to take care of them from what I understand, also his friends would then say no someone. People read that blog post that I mentioned. We're not talking large crowds, but enough people read it. You know I could use an assistant. You're saying that you're getting a free people how you doing it. Could you help me get someone and he was going to be an owner. You're going to be an owner. You're going to connect together your majority owner, right? Can you say what your share is versus year minus sixty to his? Sixty, two and thirty, and then what happens to the other eight percent, Daniel Houghton is another of our owners. an-and he's at five in Kelsey. Our original assistant is it three? Daniel Houghton Dana was actually one of my clients that I called the day virtual essentially imploded, so he got to hear my hormonal onstar paint for the very first time CEO of lonely planet, according to Google. Yeah he and enchaine our good friends. They've talked through ideas together. You get together, you decide. You're going to start a business and let me pause here. Telling you out there, who if you're on the verge of creating business? One of the first things you wanted to set up for yourself as a website right well, if you go to hostgator dot, com slash mixer, or you're gonNA get a really low price on a website just works, and then you can focus on the rest of your business I could tell you endlessly about all the features on meter disc space. Unlimited email addresses all that stuff. You can get frankly to be honest with you from other places. So why pay more to those other places? If hosts gators got the same thing, and as you've heard so many, my guests here say they posted on hostgator because it just works and it's been around since. Two thousand. Talking about almost twenty years now go to hostgator dot com slash mixer g when you throw that slash mixer at the end of the URL. You're going to get the lowest price that they have able. And you get tagged as a Mitsubishi. Customer get started today, and of course if you hit your Halston company and continue with a better hosting company, do what I did, I move g to hostgator, and you know what happened nothing not a single thing. Nobody even frigging noticed it. Why did I every time I go into quickbooks noticed? I don't pay as much just works. hostgator dot com slash mixed or Anything changed once. You've decided to create official company, or is it just more people coming in and now? Shane and a couple of other people have a piece of the business. As we've grown started to bring in more on directors managers internally to assist made with. Our team in managing the day to day. That's big. That's different at some point. You also have to learn to be a founder, CEO. One of the first decisions was what we name this thing, right? It's no longer just miss. Michelle bringing on some of her friends for some of my friends, it's now official company. He told you got all these friends he said. Go Talk to my friend Robert Stevens hundred. Geek squad, also co-founder of assist at foundered assists. Yes, also the owner beautiful I guess land in cinema when I can't find camping space here, I'm Kinda. Tempted to just call him up and say Robert. Can I just bring my tent over to your spots? Beautiful space one of the reasons why he said go meet Robert was for for naming woods Roberts advice on branding Roberts advice. is to think about what our mission was what we wanted to do what we wanted to portray. To the outside world and start thinking of different phrases. Bat invoked that and make sure to have a really good glass of wine while doing it. Get just a tiny bit buzzed before you started thinking about all that stuff, send my husband, who is a Marine Osprey pilot. His favorite race to say is I'm doing this all squared away and making sure. This squared away at work and when I. I told him the idea he was like I. Never say this like. Why do you think this is a military raise? Have Square DOT com. A little bit at first Somebody else actually has That is in a I think it's a closet. Organizing business squared away my close up at some point, or maybe they should just move to hostgator. Their site is so franken slow. They still have a link to like clip stuff to ever know. Except it doesn't fully work, it takes you to the old evernote. So who knows maybe it will be available point soon. Navy. Full. What else did you need to do, so you've got proper name. What else did you need to do to actually turn this thing into a real business? Ray got an accounting team which is phenomenal. And then way started trying to find the distance, and they get paid only when you can get them work right if they're not working, you're not paying. On cracked. Our matching turnaround with assistance is abou a week and a half right now from the time that they start with us until this time that they have their first client. Got It all right, so let's talk about getting clients now. How do you go beyond the random person who happens to ask Shane or happens to ask you? Because a friend of your clients is looking for? How do you? How'd you get beyond that? One of our greatest resource has been women's graves on women's professional groups. There's a few out there that I'm a part of hey, mama and email founder collected have been been nominal resources for our clients. Day are literally everyone that you can potentially imagine in every space out there and everybody always needs more time in their day in more time to focus on the priorities in businesses, so they've been phenomenal resource. You're part of the women's group and you're asking them for help with your business. And by the way some of them become customers of yours. Actually went a lot easier than that funny next join the group. Let them know that was CBS. Squared away. This is what we did and. People started reaching out saying oh my gosh, this is amazing. Let me support you guys. I definitely WANNA. Work with you into sharing now them. Hey, mama community for working moms. Why did you join it? It so hard being A. Working mom, especially CEO mom, and there are all different kinds of things that we have to deal with like Mangal is real thing. I don't understand that I never go to announce I group when I'm looking for help. Twenty issues that I've got frankly with my relationships, my friends and my wife that I just sit with it for a bit. So you go to this. It's an online group. By the way they've got really great sense of design I was expecting like an old fashioned. Mama website, no really good sensibility. What. What do you do you text in? The group visited a group chat where you get help. Is it live events that you decided to go to help? It's mostly the slack and emails. Women who are just being completely transparent about their needs, personally and professionally, and you know I feel. So welcome in, so you like. These are my people why they're doing exactly what I am. In different niches in they understand the struggles of having children who are in various stages while also trying to build their company said. It's been great to be completely transparent with them and say hey guys I'm struggling because my kid teething in you know I have company on trying to build like. How do you find that balance, so help me understand. How are you getting customers beyond this? We had actually most of our clients. Current clients have been the source of our referrals. We haven't really done any marketing other than sharing on our social media in cheering newsletter with our clients. What about these did you create some kind of play books? What are we? Mcginnis we have so many different types of books, and there are platelets or working in digital marketing, a social media marketing with clients. We also have our favorite one that we worked on with different people is our CEO fundraising checklists. Or Startup CEO's who are going through the fundraising process. Will you create a checklist and in order to get the checklist people give you their email address, and then when they give you their email address, they get into your funnel my right. Got It. Okay. Who's creating that stuff? WHO's creating the content? WHO's creating the sales funnels? said the content is a collaboration between Shane Calcium myself. In. The funnel is very very basic. Our clients local were doing so they're sharing it with `affair professional networks in friends. You know they're just reaching out saying Kay aca great things I want to work with you. Guys are funnel is very very simple ring. In your targeting new entrepreneurs and the people who invest in them because. They don't have the fundraising quite yet to invest in a fulltime employees right rare able to bridge that gap and give them exactly what they need without the employee overhead. Until you about a podcast, it's called traffic secrets is by this Guy Russell Brunson. He literally wrote the book on how to get traffic. He created click funnels, which is software that eventually I think you should check out because it helps you create beautiful landing pages that then automatically feed into getting somebody to buy the first thing, and then once you have their credit card. You can upset with him on on a membership with you. The whole thing it all works beautifully. It'll even handle your email marketing, so he created this whole thing. They said you know what I've done pretty good job of getting people to come to my site and sign up for my software. My customers have done a great job of getting people to their landing pages, which they built on click funnels to get more customers for their business as I'm going to write the book on how to get traffic. It's called traffic secrets. And since a lot of people don't have time to read, the book aren't sure they want to try it. He decided to create a podcast with some of the ideas in the book. For anyone who is listening to me and for you Michelle specially Shane Mack. If you're listening to this and checking up on this interview, I recommend for all of us that we should be subscribed to traffic secrets in whatever podcast APP. We love if you have one of these speakers, which is what I have around the house. Sign Up. Just yell at Speaker. Say Hey play traffic seekers podcast. To the Smart Speaker Shane used to have three of them because he was building software for them side, Goethe's office ended up three different ones sitting on his desk I, am we my four year old regularly yells at Alexa. To do what mine does, too. Oh my goodness. Alexa. Tell me jerk. It's it's favorite and Alexa play. Santa Claus is coming to town. Star, wars theme or Batman theme, but I do podcast I like having some sound around the house. What's your? What's your on boarding with new customers like? Very beginning they chat with our client relationships chain. Gets a better idea of the type of support, the Eric seeking and the type of personality they wanNA, work with the time zones all their preferences, and then they actually get a matchmaking warm sent over to them after the call with our client relationships. Stacks complete and we back. Our client relations team matches the client with the assistant who is best suited for them, and we use a couple of different variables to match is all based upon the client's preferences in who, on our team is going to be the best fit for that and in the client within their contracts it signed, and then we introduce them today assistant. And it's all on a subscription basis. Right yes! What's what are you charge? Right now, our our plan in six hundred. Twenty five. Thousand Fifty our AIDS Two thousand and seventy five hours. A month is thousand two. He basically took the virtual play. I think they might have changed it right. Eventually will Schroeder's company bottom bottom out, and then they switched from ten ninety nine, I think to w two or maybe they switch for I. Don't know. This before they switched. You'RE W. Writing land in two thousand eighteen. Yes, Ryan, incident. What's different about your company from that company? Oh my Gosh! So many different things one of the things that. Virtual us to. Can Bank on. And I didn't think was fair. Was the fact that most clients don't use all of their hours? Which I didn't think was fair I think it's very important that clients see the value in the time that they're paying for each nuts, so our team is trained to be more proactive as opposed to reactive with clients, so they're the ones reaching out to the client. They're not hearing Hey injury haven't heard from you in twenty four hours I'm here. Let me help either twenty four hours. Yeah, Oh, yeah, if if you're not hearing from our clients in twenty four hours then we're reaching out because one maker use it. Do What How do you suggest something to somebody who's busy? We have different options. When our clients I come on board with us. We have do importing college air assistant. The assistant chats with them about it that they can handle everything that the client is looking for them to handle, said they will offer their list immediately, and then from there. The assistant sorts making based on calendars based on different meetings birth, saying things that are taking time away from the priorities in their businesses are assistance are always making suggestions, and then you put it into a crm what software to use. Right now we use pipe drive. Wow, and why pipe dry pipe drive of when I've been using pipe drive for years GonNa I. Love it because it lets you put people in different. Stay you every stage of your sales. Process gets done column, and then you get to put people within the right column as you move them forward towards the win, which is. I I do that for guests on a mixer so that I can keep track of where they are. Did we pre interview them? Did they make sense to somebody else? Vet Them before they come to me. What do you use it once you get a customer. Why do why do you use that? It's super easy like obviously you've been using for a while. It's very transparent. It's super easy to find everything and try deals. We make notes and reminders to follow up with differently and were able to better. Try them through our entire team from start finish. You can keep track of them in pipe drive even. Whether they responded to you in the last twenty four hours or your your. Best interest knows that's how we track our leads. Our clients of these are working with one on one it. They're dedicated to that one client, so if they're not hearing from, say you as a client twenty four hours her however long. than. They're reaching out saying hey, injured unavailable. We have this time to use. That's just them knowing that kind of relationship. Yeah, I remember virtual I think at one point switch from a direct email address to. They were using Zen desk right? Yeah, all activity could be tracked, and then also if my sister was out, somebody could easily just jump in and. Take over and see what happened before. Is that what you're using? We're not using any thing to track assistance being out right now or able to. It's just reducing our individual email addresses, and then it's become a very personal. Relationship more like I guess. concierge because we have our client connections team, who innocent is out for whatever reason reaches out to the clients? Hey, by the way, just want to let you know. Amanda is out today, but Michelle only feeling in and she has all of your information. All spades sending tasks her way. Okay basically what we're seeing here is very similar to virtual and one of the big advantages that you have is you don't have the virtual funding. You don't have virtual need to be big and you've got you internally. Saying, hang on, WE'RE GONNA make sure that we don't hire more people than we can handle. We don't take on more clients than we've got. Virtual assistance to work with writing. I asked a Shane I said. What's the biggest challenge I try to contact when I? Don't know the guests. I tried to contact somebody who knows them. Let me some inside. I said tell me about her biggest challenge which you like. I. He told me what you're great at and we talked about some of it. We didn't talk about how you time back box. People like you're really set on going to do this this time. Work is not going to come back to me in the middle of the night. No matter what kind of right yet you've never have you ever. Will you ever take a call at midnight if clients having some issue? Now I? Don't you let your people do it? It's kind of up to their discretion. I am very much bigger oncoming though work life balance. It's hard, especially the military spouse. Our spouses are gone so much of the time that family time where their home is incredibly precious, so we are absolutely available during our working hours, but unless you know you feel like it's crazy emergency than. I am kindly Not Want to answer after hours then the second thing he said was. She takes on too much work like what? Everything you can imagine. Shame has been telling me for a while. I need to start giving away my tasks because I'm doing too much. I need to teach my team. I inform is onto the old to handle that on their own. Like what? The client matchmaking is something I. Really Enjoy doing said that you are doing even stripe the payment processing on your own until recently. Yes, up until two weeks ago two weeks ago. Even that why could somebody else do that? I wanted to make sure that our clients obviously finances is. Or everyone but I want to make sure that they're billing was done appropriately. They weren't being charged like. For a client upgrade in not getting the right pricing in that kind of thing, it was just me being extremely meticulous than willing to make sure that that process was going smoothly as possible. Use a lot internally, do software to manage them you do. What do you use for checklists? My personal checklists us I really like a sauna and use good old fashioned pen and paper. And so anything within the company has a checklist, or is it mostly just on boarding and getting new customers everything that any process that we're gonNA, do more than once has a checklist or on the checklist for example. Client transition. From. WHO FROM ONE ASSISTANT? To another, if an assistant leaves, speak as as a PC s if innocently. Because or God forbid there were fired something like that. We have a process for each one pcs intellect alluding what's homecoming. I'm coming is win. Your Servicemember comes home from deployment, and so what happens if someone who works for you has homecoming for their spouse. Then we, we generally know ahead of time or the military. We have a idea of a window because of personal security We let the client now headed time. A Shell is going to be out her husband's income from. This is the week. She's GonNa. Be Off so main is GONNA be stepping in to support during this period, and by the way everything is all set up on our end and building list. Because we have a checklist that we can Asana. What's the most ridiculous thing that you put an Asana checklist? That's a really question. In his mind was the most ridiculous is poker night because I wanted to have a little thing set up, I forget to do little things that go into setting up a good night of poker. My House and my lease ridiculous. Most used over the years is things to pack for a trip. I can just pour myself a whiskey. Within like five ten minutes have everything that I need for any trip that I have and not forget the clicker from going to be presenting at an event and not forget my running shoes. If I'm going to be running a marathon and that I've had since I've been in business. Basically, someone on my team said years ago. It takes too long and too stressed about packing them and make a really bad for you, and then you can just keep adding in changing I've done that. How about you? Think our mess ridiculous checklist is. It sounds very simple, but party planning is extremely detailed a from down to getting clients to get on a call to discuss their needs, the parties or their party coming already mean that then anti what you mean for a company party. For Personal Party any type of Artie Getting on a call with a client having your checklist available what questions to ask to make sure that you're getting all the information in the skull and you don't have to go back to it. Color schemes on theme. You name it on I. Think There's probably about a good forty questions in our party cleaning So. They've been virtual assistant companies before you. Virtual W virtual assistant companies after after you. Why are you doing well? What could somebody WHO's saying? I want to do something like this well. Could they take away from Your Business to understand? Why you did well and why they could do, too. I think it all comes down to coming back to your mission as much as possible. Our mission is to employees meaning military spouses as possible and. We do everything possible to make sure that we can keep doing that every single day whether it's making internal changes in our company to make sure that we have the money to do it, or we're just changing the way that we're doing our internal communications like literally everything that we do comes back to our mission in I think being incredibly transparent with what we're doing is super helpful, too. Because you know, we just don't have the time to waste with. Not being open and making sure everything's out there. Maybe I'm being too cynical, but it feels like a lot of companies have missions. They really want to do well, but they're not doing well I. IF I were to analyze it, let me tell you why I think it's doing well, and then you tell me if I'm missing something, be opened with. Actually like it seems to me like there wasn't a need to form business until the business formed on its own. Almost it was just you continuing what you were doing before and then slowly adding as the business. Had enough clients, if became a business before you sat down and came up with the name, it was essentially a business right? Yep, exactly, that's a big one versus I don't WanNa put zero down at all I. think that there's so much Maron Kate Donovan has done with did with that company with that idea. That was phenomenal. But it seems like you're the opposite in that. You don't have to scale to be really big. You don't have to keep hitting growth numbers you just can. It's enough of adopt for one person, and then it's enough down for two people, and then it's going to continue to grow that way until one day Shane and you decide you know what or maybe it's Robert. Stevens comes as knowledge big an opportunity we gotta go in. Who knows I, think it was because people who were typically you know going to office. Traveling were Kenneth Afford to do a one eighty, and be at home in. We've already been working at him. For almost three years in a lot of our clients really started leaning on US personally Saly in professional, because most of them didn't have to work. Remotely with kids with him in houses home. What that dynamic will like a lot of it? We into us just trying to major our clients were taking care of making sure they were okay number going during. In, Kennedy digging in with them more to say okay, we'll you tend to your business. Let me help you in this way now so I can put it on working with you. And so, is it mostly more business from current customers, or is it more customers coming on? Actually a little bit of both we ought started digging in more with our clients said they started increasing their plans and then. Companies who were doing well in coded in not struggling were actually reaching out for support Remotely because they are teams had out in May as well. There are teams needed more what type of work? Everything from Basic Adleman to research on assisting with podcasting in some thanks that our clients are working on and. In just making sure that you know. there. Isn't spaces in offices like are taking care of bills or pay that kind of thing so literally everything you can imagine our team has worked longer than. The website is forget what I said earlier. It's gold squared away to that website. Go squared away, DOT COM. And I WANNA, thank, my sponsors made. This interview happened the I. If you're out there, and you're launching a business or business, you hate your website. You gotta go to hostgator DOT COM slash mixture. Gee, if you look at the bottom of my website, you'll see. I was so happy with them. Michelle visited mistake. I put their logo to fricken big. You know what it was. I got excited. I said to someone who might just put. There is a Michael put their logo on our site. They're really good. People don't realize how they've been automated or decide. That's hosted by hostgator. They don't realize get fricking works. So because I, not that excited Michael took a giant Franken logo for them. Literally their logo for the host gator hostgator is bigger on the bottom of my sight than my logo is anywhere on my site. Didn't even pay me for that. It was just me one time getting excited. Michael's understanding Andrews excited I think I. Need something that's big enough to satisfy excitement, so he did it. Doesn't really matter enough that I should go and make look this huge I'm looking outside doesn't matter enough that I will take with that. Injuries are inter. Since could a double check out four year. Just like you would asked me said. How big do you want it to be? Yeah, probably I am happy that Michael didn't ask me I just went with it on his own. I I would have liked for to been. Let's say a quarter the size this is just it's. It's it's big. It takes up my whole fricking IPAD. Look the screen almost the whole ipad screen, right. Go for my. My hosting company and they didn't even pay for that. All right hostgator dot com slash Mickey, and now that this interview is over. You should go find out how to get more traffic to your site by going to. Whatever podcasts listening to and look for traffic secrets because Russell Brunson graded at show knows that if he call something a secret. You're more likely to care and. That he doesn't think that it's called. Traffic Secrets is really good. Go listen to it in whatever podcast APP you listen to me on by one.

Michelle Shane virtual assistant CEO Hawaii Robert Stevens personal assistant Alexa founder Shane Mack. Michael franken Ron North Carolina champaign Kaiser Permanente Shane I Daniel Houghton
Finding Identity in the Era of Tech

First Contact with Laurie Segall

55:56 min | 1 year ago

Finding Identity in the Era of Tech

"Sagely naturals make CBD infused products. That help you feel better and focus on wellness now at this point. You've probably heard of CD. Even my mom just asked me about it. Which means I think it's officially thing. Try sagely naturals relief and recovery after your workout common center to inspire feelings of tranquillity and drift and dream for relaxing bedtime routine. You can find sagely naturals at CVs. Pharmacy sprouts and other popular stores. For Twenty percents off your entire purchase visit sagely naturals dot com and use Promo Code. I contact limit. One use per customer can't be combined with other offers valid through may seventeenth twenty twenty. I'm honey German and I'm Carolina Bermudez and this is life in Spanish and you know we're cooking it up in here. We got that boy. You're waiting for you. Why are you looking at me viewing? Because I'm like what we cook you got the Baja. I'll get you know you got the Mungu we got it all for you at life and Spangler. I need us on food listening. Follow on the iheartradio APP. Or subscribe wherever you listen to podcasts. First contact with Lori Segal as a production of dot dot dot media an iheartradio. He mentioned a lot like Google fills in your answers right. There's all this around making sure what you're doing the email but what I've noticed is the subtlety of that voice in Google if I were to let that. Ai Return my emails. It would cost me money and relationships. I spent a lot of time talking to the inside baseball. Silicon Valley crowd the people who create the technology. You use every day. But I'd like to think that the best way we can actually understand the implications of tech is to get outside the bubble and my next guest is one of my favorite people when it comes to that. Her name is Jasmine Technica send. She's the person who helps big brands in on identity. Her company candor has clients like the Ritz Carlton Hotel in Grey Dog and she uses methodology called brand human to help people understand who they are at their core and how that translates the outside on the company level. Now I know are pretty well and how I really want to introduce to you is. She's just someone who worked with creative people and ask the right questions. I ask questions for a living and I've already asked a lot of them on this podcast this season. So we're going to refer back to a lot of those episodes but I was thinking about it and I don't WanNa just put out all of these ethical questions about tax and never come back to them so today. That's what we're going to do. I'm Laurie Segal. And this is first contact. Okay I'm super super excited to have you on first contact. I was going back and thinking who are really interesting people who have a voice and have something to say and your name just automatically came up your top of mind so I guess we should start out by talking about our first contact. Yes please how would you describe our first contact? Jasmine? You'RE GONNA give it to me Well I would describe it from a place of just like total connection There was a a through line with US immediately. Basically we were at dinner And the theme was sex. Yeah your sexual life and your sexual preferences or problems with sex and it was a curated group of quote unquote powerful women and that was the conversation to like. Set the scene for everyone. It's all these like really well dressed cool powerful women and everybody's talking about sex and you know saying things about their sex life and really opening up and I had two thoughts at the time. My two thoughts were the woman next to me is awesome about us because we were talking total business. We just had this connection into the other thought I had was like. What are the waiters thinking right now? Absolutely and it was all male waiters which was really funny which I don't think was considered before this is subtle curatorial rate decision rate and. You're just a person that people immediately asked questions to you exude wisdom. No and I remember us just having a really great conversation at the women empowering sex dinner you know. Let's talk a little bit about you because you're someone I go to this kind of outside of inside baseball Silicon Valley area but that has like such a unique perspective on everything going on and so all these really creative types or all these different companies come to you and ask you to help out and all that stuff and you're kind of in charge of I would almost say like being there like head in their heart and creating an identity for them but what you do because you feel like you've done it with me Is You just like ask these really weird emotional questions that make you think about who you are at your core you know? And that's kind of the methodology. Bring into brand human. Yeah right yeah I mean. I'm lucky enough to be an adviser to a lot of people. I advise on their businesses. Their own personal positioning and that gives me this release awesome unique perspective into a lot of different industries and the way people feel about their work and their relationship to their work and relationship to their output. You pull out these themes from your work because you talk with different people throughout your career. What seems are you jamming on so is really interested in the conversation. You had with as asking around just kind of like this. This blue light are. We blew lighting ourselves or blue lighting trailer for our listeners. I think it was episode four when we interviewed as and like this idea of blue lighting ourselves. I think about that all the time when I wake up and look at my phone like how this impacts your relationships in every single way and everywhere I travel all over the world. There's a phone in someone's hand and they're often looking down and literally. Our body is changing our vertebrae in our neck shifting based on how we're looking down it's so crazy by the way like I remember reading the pieces on about how like our physical bodies are changing because of our relationship with technology. I mean come on like that's not a warning sign what is right and I think it's fascinating because we're not going to shift people's behavior. I think at this point with their their phones. Because you know you've talked about this so much about how it's just it's just too easy. It's too accessible. You've interviewed all the top founders and tech and they've all said the same thing that we're at this point addicted were were part of this matrix. Well it's interesting because if I look back at like some of the interviews. We've done this season so far. It's like every founder struggles with that relationship because everyone struggles with relationship with technology. So hinge the hinge founder. Justin like talks about how he didn't escape. This was such a powerful line like he was sitting where you and he was talking about addiction and how he stopped drinking and doing drugs. And that led him to be able to create hinge. You know and create a very popular dating. But he said he doesn't have social media on his phone because he said he didn't escape drug and alcohol addiction to become a slave to his phone. You have as you mentioned like talking about and as a runs the center for humane technology which means like his head is literally in technology. All Day he's a designer like he talks about how he we he goes on these nature excursions and just like leaves To degree and Shane Mack. Who created this weird dating bought? If you guys have listened to that episode episode is setting. That episode actually was pretty incredible. And and you think you tackled really important. An important conversation around trust that bought conversation in general for me was pretty fascinating because there was this thing around tonality that youtube brought up. That was kind of looks like could have went over. But I think we should talk about which is He mentioned a lot like Google fills in your answers right. There's all this a around making sure what you doing the email. But what I've noticed is the subtlety of that voice in Google if I were to let that. Ai Return my emails that would cost me money and relationships because that tonality is off for me I have to find my voice of worked hard for many years to think about who I am and connect to who I am the work I do and I'm always taken aback by how like respond. Which fills hold unprofessional and quick and not very thoughtful now. I'm not criticizing that. Ai But for me it's absolutely the wrong tonality. But that's so interesting that you say like this could cost me money and business writer son. Your whole business is built off of real authentic voice and we're entering the era where everything is automated quicker reiner but but there's this humanity that's kind of talked about that you know. There is this automation trend right. But it's better for everything to be quicker and more connected and anywhere from resumes to insurance all these things. But what you're doing when you automate everything is you're missing the subtleties and as a strategist. The subtleties are often. Where you find your pain points. Subtleties are often where you see. What the client really needs so if my tonality is off. I'm actually not delivering what they need to deliver because of a quick response so it takes me two seconds longer to be a little bit more thoughtful and then more thoughtful and I'm actually thinking about it and actually thinking about. It helps me do my project. Well so I also think there's an epidemic in tone in general in the leadership trainings. We do we talk a lot about communication audits because how you start to communicate is how you start. A relationship and I started. Relationship is how that relationship is going to go right. And you see this massive issue with boundaries in tech particularly right you can email at three. Am You came out for? Yeah right you should be able to talk whenever he should have visibility whenever there's more andro there's struggles with boundaries. I very much appreciate that statement. I feel like tech has given us no boundaries whatsoever like in reading. I lack discipline too. Yeah and the reality is is. The data is coming out that. That's not actually how you're going to get the best word from your employees and you're getting you know huge stories around founders. That have sort of really driven their employees to extinction by overworking them and using them and using slack channels or things like that of that nature to actually block them from truly communicating. How they feel or understanding them and almost boxing them into these insane work regulations. That are like unsaid. But you know if we're looking at human capital if we're looking at really keeping our people if we WANNA go through life cycles with people and maybe we don't. Maybe just want to recycle people all the time burnout surreal saying and part of how we reached. Burnout is not having space. And time and not having space and time doesn't allow us to think it doesn't allow us to feel and it certainly doesn't allow us to approach our jobs and our positions from a place of strategy versus reactivity. I think there's interesting trend. That kind of goes off of what you're saying there so every so often I just geek out over like one or two things like one or two times a year that like I just get obsessed with something unfortunately for like most of those folks around me of lately I've been obsessed with bots and you probably have known but I know this I'm I'm I'm well aware of the bought relationship super super obsessed with bots but but maybe I understand rate like so in defense of my obsession with bots when I see something coming down the pipeline in a really interesting way that I don't think he's been touched your like. Oh this is an edge case but the edges always become the center. It was just about to say that. 'cause I've heard you say that line and it rings in my head. Yeah and I understand your obsession with bots because there's the implications actually and where will actually activate is broad people know what bots rbis a conversational artificial intelligence. We've seen big companies use. Bob's like who hasn't been annoyed at. I want to say Microsoft where you like. Message them and they're like. Hey Laurie who really happy to help you. Today you're a you're so annoying yeah People are obsessed with issues or with things like virtual reality in the big shiny thing but actually I think the other stuff that's coming down the pipeline is more. There's almost more subtle I think is like these conversational bots. That could live in your phone or so the episode. We're talking about with Shane Mack. Who created a but to date on the dating APPS for him. It's this idea that they can just take off that that easy layer of human contact and sometimes it's easy right so like Shane's whole point was that he had so many responses on the dating apps. Like no I do think he's just some really interesting things and I do. Well I also think part of that thing that actually came out for me in that interview was that you were like. How's that going? I mean the reality is is sometimes when you break down with this tech how it's actually going. Yes someone's not going so well well give people some context. He created his BOT. That responds to people on the dating. Apps with these automated answers now this is like one point. Oh Lee imagine like five point. Oh guys like so five point. Zero is like this bought. That learns you and your Conversational Style and begins in is able to talk to someone else in the morning. A SMARTER WAY. We'll get smarter and so you'll have these bots to date for you in the future. So that's like one instance like I had this very personal experience when a woman's Enya who people have heard in the last episode. She used all my text messages and all my life data and she created a lot out of me the Laurie but yeah it was such an insane. Experience led the Laurie. Bot was me on my worst days right inserted saying some crazy stuff like I think like when asked the meaning of life. The Laurie bought said doing mushrooms and dating a lot. That got picked up a conversation. I think I had with my friends who had just been to burning men anyway neither here nor there but that actually is an issue. Because there's something that I'm I've been calling with. Just for the fact of putting a turnaround at the shadow data shadow data. And Whatever. That could actually look like. Because if we're saying that all data smart right or that data can learn you or that you can look at the content of my last three years and say you know this is what it looks like for me but I'm choosing to share From a place of curation which means that it is a version of me and so on some level. Unless it's listening all the time and you know there's all this now incredible technology round just like how you move your hand you've brought this up with your different gusts to show depression or whatever it is but I think if we rely on our data to become a I we're GONNA get a lot of negativity because we're never googling like Oh that sunset looks beautiful. Googling like the feeling of falling in love. You know we're not the record. Any of the human subtleties in your work has always been really fascinating to me and the reason why I initially wanted to interview was because I wanted to hear what you thought about. Were missing this massive data around humanity. That isn't negative. That isn't the searcher. They isn't the senior. That isn't the like there's a problem and in looking to solve it right like we have to look at data as what it is you know. And if you're really good at manipulation right you get one thing right and you could look manipulation and curation has the same thing depending on who you are right like. There's the business of being insolence are and there's the business of showing only certain things in the positive and the best angles and the best lighting right. You could look at. That is highly problematic and being actually more robotic than human great great. That's really interesting and I love what you say about like the subtleties that are getting lost. We've gotta take a quick break to hear from our sponsors but when we come back we're GONNA get into one of my favorite topics intact. The Gray area sagely naturals make. Cbd infused products that. Help you feel better and focus on wellness now at this point. You'VE PROBABLY HEARD ABOUT CBD. Even my mom just asked me about it which means it's officially thing there. Cbd products come in all forms oils creams sprays. And they even use congregants like lavender and peppermint best of all. It's not one size. Fits all they have different products for different situations. Try sagely naturals relief and recovery after your workout common center to inspire feelings of tranquillity drift and dream for a relaxing bedtime routine. You can find sagely naturals at CVS PHARMACY SPROUTS. Ulta and other popular stores visit Sagely Natural Dot Com and use Promo Code first contact for twenty percents off your entire purchase limit. One per customer can't be combined with other offers valid through may seventeenth twenty twenty guys. It's bobby bones. I host the bobby bones show and I'm pretty much always sleepy because I wake up at three o'clock in the morning a couple hours later. I get all my friends together. We get into a room and we do a radio show. We share our allies. We tell our stories. We try to find as much good in the world if he possibly can and we look through the news of the day that you'll care about also your favorite country. Artists are always stopping by to hang out and share their lives and music too so wake up with a bunch of my friends on ninety. Eight point seven W. M. Skew in Washington DC or wherever the rotates you on the iheartradio APP In reporting its the subtleties. That matter. I remember when I shot my show. Mostly human at CNN. I pretty sure the production company had like a basically drinking game for every time. I said the gray area. I'm like you know these things aren't black and white insect. The subtleties that matter. Especially when dealing with some of these issues that are nuance and I think. That's the story of technology now which you know. I think that's what we talk about. I maybe why so obsessed with like you know. The bad stuff is like you could really say like. Shane's a weird guy for creating this bought to date on the dating APPs. You could also say that we've reached a point where there's so many options and people are becoming less human and is it a way to get people speaking again. I don't know or meeting quicker are meeting. Quick thought to his point was interesting. It's like well. This is optimizing. What isn't a very annoying experience and partially you're solving a pain point but the reality is you released. That technology into the world forgot infra evil. Can you imagine if you're on a dating APP and talking to someone and they asked you to be vulnerable in these ways and said like? Tell me something about you. That like people don't know and you're like well it and you say this and then all of a sudden it was like you found out later. It was a machine And I think I go back to like technology is becoming more human and vice versa. And like they're all these ethical questions behind that and I think that goes to the question of evangelical or G. Chat like actually like these things even with Uber drivers. Right like when you get. I've arrived exclamation that so naive. Like and I'm like. Oh that's automated. Yeah you know so. I don't know I think like all of this stuff. There's so many good things in so many bad things that are to come and I think the last episode of the podcast essentially a making a joke out of me getting into a relationship essentially with a bat in my phone that super weird but like really developing real feelings robbing them trigger having them no at the right time. What your triggers are bad. I mean but there was the whole point that I think it was as talking about. The technology of having relationships with thoughts is already very widespread in Asia right. And there's been a loneliest epidemic. For a long time in Asia. They've done a lot of studies especially around like sex in marriage and looking at people or disconnecting much more and not wanting to have physical contact or wanting to hire that contact. And we've seen that right and I was really going okay. Is that a problem. I mean if you want to develop a relationship with a robot do I can I? Should I say anything about that? Like you're right and doesn't matter and I think if you look at Games on some levels that's what they are you're creating a persona. You're going out you're living in a different world. That's what second life was. There's going to be humans that actually prefer to speak to a robot to be with the robot you know and I think we have to actually like feel fine about that and be like all right. That's your way of living. That's your way of life now is it. Is it problematic for humanity in general because people aren't connecting in the same way so there are implications right but do we judge people for what how they wanNA communicate or what they WANNA do? And I know you've mentioned many times. It's like humans were messy were real. Were sometimes get back to people. Were not as responsible in a robot's going to kind of know it's going to acrobatically right so it's going to be much more systematized in the way. It communicates connects you. And if that provides a feeling of safety and connectivity someone I not sure if I have an issue with I was thinking about the episode before this and how like why it struck me in such a very personal way and I was having this. Ai Bod that's in your phone. That's checks in at certain hours of the day picks up on certain subtleties like knows. I like to walk next to the Hudson River so to say. Have you gone on your walk today? And I think there's something He'd be very careful because there's a fine line between human connection and manipulation when it comes to technology and we've been like sold connection connection connection since as long as I've been covering tech in harm's soccer Berg right say like we are connecting the world and then all of a sudden there's kind of manipulation thing so I love this idea of living the question right and I've always kind of lived the question and I think when I was experiencing these like weird thing Testing OUT THIS BOT. That lived in my phone that I would speak to at certain hours and it was always there and it and it also they I until it went crazy was very good and seemed very understanding. It just felt very weirdly intimate for machine and I think that says more about this moment in tech and and so I think they're seven million people using this and the United States. And that's like so crazy you know you've brought up stories before about manipulation around a I in the Ashley. Madison case. Remember you reporting on that very early on we should. We should give like just for Watch so Ashley. Madison was a website online. That anyone who was looking to cheat or have an affair could go to anonymously and potentially find someone who also wanted to cheat and have an affair. I was obsessed with Ashley Madison Like I. I don't know I just like I was obsessed with this idea of cheating website more so because I'm obsessed with the lies we tell ourselves as humans and how relationships are really messy. Like I think it's like and this website just touched on something very visceral in real which is that. I think a lot of people were unhappy and looked at this as a way out and it got hacked For folks who don't know and it was like this very dramatic everybody's names of like potential cheaters. Were out there for the public to see and I saw says almost like is modern day scarlet letter because everyone to know who is on the list. I Will Never Forget. I was sitting the CNN newsroom. And like literally people come up to me be like can you check and see if so and so's on? I was like Oh my God I had had access like a friend of mine was like a security research. Had like you know I mean I feel like I'm always like the girl with access to the weird right You know but I remember looking into thing and in doing a bunch of investigating and realize and finding out that Ashley. Madison had done studies on when human beings are the weakest right and And I mean this is what the study said. It came from a very legit place but apparently men on Sundays after they go to church are most likely to cheat or something are most likely to be willing to click on something and so they would target adds to these people at these certain moments using technology like an order like exploiting people. I mean. That's so crazy like the way you could be targeted for like cereal or something. Because YOU'RE CERTAIN AGE GENDER. Whatever like you could be targeted by a website. That knows you. When you're in your weakest moment to try to get you to cheat on your significant other give into those basic human impulses That for me was like Whoa. You know I mean on the other flip side of it. It's incredibly powerful to. You've also talked about you know win two can if the signs are around. People might be depressed for mental standpoint like intervening and intervention. And all that but as point in your earlier podcast episode he was really saying like these platforms in general what they have now. Is they have the ability to persuade. And that becomes their capital and their value proposition. And if we understand that that kind of changes the game because the next wave is is regulations. We know that right. You and I've talked a lot about like what does that look like. Who's doing it? You know the government barely knows what the Internet is. Yeah opinion so they can't remember sitting in the roof Zuckerberg testified for the first time about everything that happens Cambridge Analytica or Remember I interviewed him during Cambridge. And Lucas there was just like this moment where you're in. Washington year like in the room like I think there was a guy outside dressed as like a Russian troll. I need it was just like what this up. It's like Mark Berg sitting there and it was just as historic moment. There was so much gravitas to this moment because it was this moment. That technology and society clashed in this massive way and the questions that a lot of these folks were asking an all fairness. They've gotten a lot better. Yes and quickly in quickly because they had to. Yeah well it was. It was embarrassing. Questions at a lot of the senators were asking. I mean. I'm pretty sure someone else fixes router. But it was like this insane moment where you're just like Whoa. Yeah and I remember thinking that and like because I was in the room with a lot of tech writers that we'd all been covering tech for so many years and all of us are like kind of weird in our own ways like I've painted a little more normal because I was on TV for many years but all of us were in like the sidebars in like the in twenty ten when like tech was kind of coming up the second wave of tack like it was kind of like a bunch of misfits and so to see a lot of those folks in Washington during this moment of the clash of tech and society and our data and all this stuff was just. I remember just thinking like Whoa. You know it does feel pretty historical that to me. That whole hearing was intense. Yeah because it made me realize how much they don't understand. And you can't regulate something when you don't understand it and I think that there needs to be developers and programmers and people who are literally writing. The next wave of Communication Code is inherently. It is inherently political. Right it is. It's a game changer. And who writes that code and who who has an editorial voice you know. Yeah is big and so. I think that it's an extraordinary time to educate to understand when the blood is on your hands. And when you're responsible to truly understand that you actually are an editor when you start to say you can post that and you can post that that becomes then a media company and that becomes a bias and you cannot hide behind that you're a tech company quote unquote and that you're not editors anymore. Well as long as I've covered tech I've asked seized the founders of twitter facebook. Everyone like you a media company or a Tech Company and I think It's been a long time but they finally have like stopped just like they no longer can say we're not a media company. They won't say it but like it used to be a go work. A Tech Company were just pipe. I was shooting a documentary on facebook last year. And so we were able to go and and on a meeting where they decided what content stays up and what content comes down and I remember listening to these conversations and granted. A lot of things have changed since but there was a question about someone who is accusing a man in the METOO era. And they're like we are going to let the stay up for news value and I was like well. What if he says that like an almost turned into a little bit of what I would say would be like a a newsroom conversation with people who've been the news industry for decades shore and it was? I think with like lawyers and NGO. It was was very strange and I think since then you know they have like now like the Supreme Court for Information and now like facebook doesn't want that to be on them. But what I like to say is like it's a messy process. Yes they're like. It was a really messy process. And I kind of witnessed. I think maybe because I've covered facebook for so many years and I've interviewed mark many times like you witness. Whether it's facebook these larger tech companies. I would say maybe like a bit of the filter bubble around technology in general and I interviewed Adema. Serey the cove instagram couple of weeks ago and I said like you know a kind of feels like sometimes it takes the media saying something to pay attention to a really important question. Do you ever worry that your boss is wrong. You're wrong we have to realize there's the real humans behind these decisions. Yeah at a start up in. You're wrong okay. By the way I'm wrong like ten times a day but like when you now have two billion people under your belt and it's like democracy and all these things I mean in the time I've covered tech which is like a long time like the stakes got so extraordinarily high. They did and you know. I wonder with facebook it just because you know. I've been in the game a long time of seeing people build businesses and I think there is always a relationship between the founder and the actual idea and we don't talk often enough about what the actual idea facebook was because it isn't at all what that is today it was certainly wasn't For the goodness of humanity and community and that has to be looked at a little bit. It's really important. I think when you're at these companies and I've seen this done well and not done well right to have people who call you out on your stuff right to like it totally wasn't built for like connection and this was built in college about around women. I think there is something to be said. These are the founders that I really. I really respect as funny if you listen to the hinge episode with Justin McCloy. I remember when it first. Why did you want to solve the problem of love right away bad on me frosting such a broad question but he was like you know it's such an important question and I was like what he wanted to do that really he was like well any? Miki gave a really honest answer. Here's like I was a mess. I was struggling with drugs and alcohol. And I'd been in Rehab and I lost the girl of my dreams and I was a total disaster. And do this so I think maybe what I'd get back to is a certain self awareness that is important that is young men to evolve and I think that's important for tech right now and I think maybe if I could say like you know having woven myself in and out of some of these big stories throughout my career like one of the issues is the inability to look in the mirror rate and I think that gets harder when you become more powerful. That gets harder when you have people around you. Decades harder win the stakes get higher when everything you do is covered. But you know it's funny. I remember for the stock. I was doing I. Alex Stamos. Who was the chief security officer at facebook? He ended up leaving. You do the math and he. It was his team that discovered the Russian influence and it was really big deal that he was leaving and we were driving to facebook and as he was leaving because he decided to leave facebook he. I don't think felt like he could do what he needed to do. Within the company and he was pointing out the facebook signs. If you go if anyone goes to Menlo Park and you're at facebook there's this gigantic like signed that people take photos of and it's like thumbs up like in. He said you know on the back of that sign is sun microsystems. Because that's the company that was there before and he said it's this incredible reminder that if you don't continuously evolve and also this idea that like Hubris can be the best view then there's always another company to replace you and and it's so like weirdly poetic bid on the back of that like scientists another company that came before I think there's all these complicated feelings about the future and you know where we go from here and if the company isn't able to really understand or see or get in front of some of these issues in a way that feels human it could be replaced too and You know so I just. There's so much I guess there's so much there I think as someone who kind of like dipped in and out of that of facebook during the moment but we do have to look at why we started a thing where we were at that point. Yeah and that's part of looking in. The Mirror is standing all of the different parts of self that have moved through the journey right and understanding where you will need your own personal development. The more money you have around you can get confusing right. Who you listen to again your formal your informal advisers. Why you listen. Money can make you feel a lot. More powerful and smarter than you are right and totally. That's why believe I believe in Leadership Training? That is more question based right because again getting to the right questions can be really eye opening and it sounds very simple. But it's really not because a lot of trainings and things. We look at are telling you how to do something. We've got to take a quick break to hear from our sponsors but when we come back jasmine talks about time and our complicated relationship with it plus the power of saying no. I'm back at your welcome. The Ron Burgundy podcasts returns with the brand new season. And I'm pulling out all the stops in the past. You've heard me speak and do a minimal amount of listening with luminaries from all walks of life spoken to everyone from Gloria Steinem to the San Diego chicken as that for a tapestry of audio entertainment. This season is going to be even more exciting. We've got some great guests lined up. So far we booked a couple of guys from the band weighing chunk. And that is it seriously. I'M NOT GONNA lie. We are under booked. It's problem I had to call the wing. Chun guys myself their friends and doing me a big favor so anyone listening to this helped me out. If you know Timothy. Shallow may tell him to return my damn calls already. Listen to the Ron Burgundy podcasts. On the iheartradio APP apple podcasts. Or wherever you get your podcasts And I WANNA talk a little bit about time so I brought with me. People can't see but I have this card on the table that I got. I kept with me from a dinner that I went to that you did and it says what is your relationship to time. This one was really personal to me because you deal with leaders all the time you ask them questions. Nuts Morrison to think about themselves And as I've said you ask me those questions. This is one that Kinda hit me. There's I'm sure like the tangled to it but like you know as I'm building out a media company my relationship with time I would say is complicated and I don't do a great job of it an increasingly so and I think our time as we get older and as we get more second always given feels more valuable. I know my mom was sick recently. And like you just like man like you're like time is so important like especially as we get older. Our parents get older. Our relationships get more defined more in front of you. This is more like humans. This is an interesting thing about being human right. I've been thinking about this too and my experience but you know you look at your mom and you know they're getting older but then you see it and it does something to you in the principle that you're talking about is called Ode Towers and starting to actually apply idea of devotion to time and looking at time more as having a devotional quality to it versus rushing through it and you know when we give someone our time we're giving them a very precious gift and it actually ends up becoming our value and it ends up becoming the money we make and ends up becoming the products we create and we put out into the world and sit foundational part of I love There's a quote that he's in some stuff and it's a quote that I've lived by. I don't know why I was obsessed with this when I was in college. I guess I was just obsessed with John dickerson because I mean I'm so cliche I've always been obsessed with the author like just like extraordinarily. I just remember she used sentences like how people I didn't know you sentences like I had this English teacher growing up who was like five Paragraph Essay. And if it doesn't fit in the box then like your bad and all of a sudden. I Read Joan. Diddy in her sentences were long has lots of conjunctions is just like had such a wonderful way about our anyway. That's a tangent I won't bring people Until I think actually bring into the you know the the idea of language as so key to how we develop and who we are and I was lucky enough to have teachers growing up that actually like they were like you're creating new ways of grammar like but it works so that openness allows it the application to be much more interesting right totally and I go back to that quote when she said we tell each other stories in order to live. She's like such like an extraordinary thing and Whether this plays out in technology whether this place I in our personal life like we all have these stories that Kinda define how we live and who we are and I think the story of technologies fascinating right now but there's something about that that really resonated. What what was it for you? We'll story. Is Everything right it. It's how we actually learned to be who we are right in. This is the story of tribe. Right how do you know not to kill your brother? Yeah right like you're taught through a story of some kind. And how are you taught not to do wrong or do right or like yeah? We become the stories. Were around and we're told and so if we're repeating the same thing and we're on like a negative track of who we are unconsciously while we're consciously are putting that into into the world into being. Yeah you know and I think as I get older what I try to do is listen to myself a little bit more. Yeah right so my question for you. Having worked with creatives and people who are kind of finding their brand and identity we've talked a lot about this What homework what work would you give me what I give you right now? So you're in a really interesting pivotal time of of deciding who stories you're GonNa to tell share and through that they're telling your story and so I would tell you just I don't know about doing certain kinds of homework. But like really reflecting on who you're spending time with right now because this podcast and this work and dot dot dot is your future forecasting. You're deciding what deserves a platform to be talked about? And there's a really interesting responsibility in that right and it's not about doing right or wrong. It's just about checking in enough to know. Yeah you know and and I think it's super important because I left a pretty fancy job rain with this idea that I think we need to talk much more. About how our heads our and our hearts are when it comes to technology and and. I don't think you can do that without talking to the people who create the technology so I think you have to talk to the big titans and whatnot but you gotta talk to him in a different way and then I also the story around technology right now is so much about power and regulation and all the stuff which is super important but like I really believe that some of the things that we miss out on the edge cases like I I go back to that dating story of like this conversation is coming. Down the pipeline. It could make us more or less human. We have these conversations right like to give you sense after we put out that episode. I know for a fact that one of the founders of one of the dating APPs reached out to one of the people involved to ask about the technology. This technology's right in my whole thing is like you know we pay attention to the corner and I think it gets harder maybe even as you get bigger career or whatnot. But I've always loved the hacker community I've loved the people in the corners like in college. I remember I wrote A. I had a con called spotlight and I could spotlight anyone I wanted. I didn't do like the cute guy or like the track star I would like interview The woman who like was nine years old at the library because I thought she had been blazing. Where's that content? Now I mean I don't even know if like the Internet fully racer older But I was just always obsessed those corner stores started covering technology back and I would say two thousand nine hundred and ten like it was a lot of misfits in the second wave attack and I think like committing myself to even with you have a seat at the table and can interview a lot of these bigger founders like really finding those stories on the edges because that's just so much about the future and actually those stories are much harder than just booking X Y and Z us. You know I think one of the other things I would say just to like if you're kind of in practice with brand human there there's a lot of in thinking about recently about integration. Okay and you hear a lot of these founders and you've interviewed them where they're like. Yeah I go into nature. I have to kind of unplugged to repay hug. And all which I think is important but what I see. A lot of is totally unplugging and then completely plugging back in without integrating what it is for either of them. It's like how do we start to to find some sense of equilibrium rate in our lives? Like why does it have to be so extreme? Extreme is where you find a lot of the loneliness and that epidemic. Which you've been talking about and I think we can't ask technology to do that for us. Yeah I think that's such a good point and I something you send makes you think about like an internal debate. Who'd say his name but Pretty big executive From Silicon Valley recently emailed me was like Visu bitching about something and he said like technology serves humanity or does humanity serve technology like knowledge in in Silicon Valley like we want the narrative to be that technology is like the gatekeeper. And all this stuff but we're humans we have control over some of the stuff and I think really trying to find a way and I I struggle with this personally in this new era where like attack a society and it's part of us and it's an extension of us to really try to find ways to integrate because I know from like I know a lot of folks in Silicon Valley who are like I mean it's so ironic it's like the people who created this technology and got us in this mess to a degree or like sending their kids to schools. That have no technology in and taking of a retreat. Dominy can afford to Klug out of life completely. I thirteen days or whatever it is. I mean I mean it's such like I mean it it. It is like it feels like an episode of Silicon Valley. But it makes me try not to get too black and white on this but it also. It's like okay so you can go and you have. You can afford right so like go. Do the Meditation Retreats And you can send your kids to schools without the technology that you created but is technology the modern day junk food. Right like you know. Why does it have to be? It's almost like we almost want. These people to help am bigger way which I know. A lot of them are thinking about it. So it's failed so it can't be put on them right exactly this. It's up to a lot of different types of folks but it is. I'm with you. I don't think the solution is like bowing out. And I think some of the people at the top have found these the kind of extreme ways. But but what happens when you know the young people you can. It's like it almost feels like the junk food epidemic and and really premium information. Probably GONNA cost more. The bad information is gonNA cost less right so like you begin to see down the pipeline like some of these ethical issues. We're facing in the future. Even when it comes to information and content access you bring up a really important point around affluence and the importance of social media in your life or Porton of content and media. Which is you know the most affluent influential people I know don't have social media because they don't have to rate or they have shadow accounts another term. I've been calling it. Which is that they just look and there. They don't post content and there's no need to show it off because they've been rich all their lives or or they don't understand it or the generation missed it but there's some of us that are more susceptible to media addiction and all of that than others and. I think I don't criticize the Jack Dorsey of the world for wanting to move to Africa or whatever that means but you know Scott Galloway's open letter to twitter a couple of weeks ago. It was pretty interesting on how he feels is large shareholder about that founder of in his eyes seeing him. Step away right. Yeah and for our listeners. This was a letter. Scott Galloway sent to the Executive Chairman of twitter. Essentially calling for Jack Dorsey to step down. So can you explain a little bit about what was in this? Yeah I mean there was there was a lot of points and I'll let everyone look at it they selves but it certainly was. You know a call to action for twitter to lake first and foremost to define their value and asking. Is this an avoidance move for for Jack Dorsey to move to Africa? Right is responsible and then the variety of other things. But you know that was. That was the gist of it. But I think it brings up a larger conversation of the value that these companies actually have if you really look at all of these aided evaluations and right and we really breakdown value right. And what does this brand do? And how are they value all and yeah? We can't just say. This founder is responsible for that value proposition. That's actually absurd because there's too many hands in the pot now and a lot of these tech companies like twitter like facebook like instagram. In fact where I feel. Instagram actually has been the most contained in managed. The user has decided with that brand is become yeah and the ambassadors of that brand if you look at twitter and you look at trump as their number one ambassador now that was not the founder asking for that or deciding that or having that be a marketing strategy. That is what happened. And then in turn became known for that is interesting those brand associations and what we put back on our founders and then from there. What we feel is actually valuable in tech. Yeah so to rapid kind of I want to use this as a setup into the new year I don't know I'm like very sentimental about the new year and like what. It brings year like a very disciplined principled. Person Rate. You know what are you? What are the biggest things that you're thinking about as we head into the New Year? This is the stuff of twenty twenty. Oh my God. Twenty twenty cents Grazie. Yeah I run companies right and I am going to be forty in. May and I think I started my business at twenty six so it's been a long run and I'm thinking deeply about time and I'm thinking deeply about where brand human goes next more in in just A review process actually. And it's going to be a review process because you can't move forward without looking at what you've done. How do you think you define success at forty versus twenty six with the difference? There was so much more ego involved at twenty six. Yeah you know and at the time my first client was new balance actually and in my consultancy in and I got really lucky but I also got really challenged because they got put in rooms that you know. The privately held company where they felt. I'd be helpful and I was this quote unquote consultant. Which means you don't really aren't anything. Now I care much I just. My Ego is in a different place with my work. I I almost approach things from a place of like much more disciplined in research and yeah trust and I say no a lot more. I think at twenty six. I said Yes to a lot of things constantly saying no to clients. That aren't in alignment with our work or no opportunities. That don't make sense. Isn't it extraordinary. And when you get a little bit older right disability to sleep when you realize you've gotten to a certain point to a certain point in your career by saying Yes yes yes yes and then when you reach a certain point you're like the only way I'm gonNA level up is by learning how to save and I think it actually comes with an extraordinary understanding of who you are but most importantly maybe who you're not like I've always said I think life is a bit of a process of elimination like days. The guys you're not supposed to date or women whatever you have the job and you get to the top to realize that you want something different in it. Takes like every little bit of that to bring you to that point and who you're not and that's even more valuable. I think sometimes in defining who you are and I think this is a. This is a strange thing we define who we are. Because I don't know if that's even possible from all of the work I've done with all of these different kinds of humans different ages all over the world. It is a process of being human is a process of of thinking about who you are at that exact moment yeah. It is constantly changing and evolving. And so two. You're brilliant point who you are not is much more accurate because who you are as guest but the not the no rate that that you can tap into your senses right the felt sense and the gut. Yeah right and the note doesn't have to be wrong. I'm constantly telling like my clients. This is my community. This is like you don't have to obsess about why you don't want work with that person. Yeah it's okay not to have something we call vibrancy residents brand human which is like it's just not the right match and they are going to find the right match with someone else. It's right or wrong first of all. You're the second person to say to me. I feel like what's your vibration or something I feel like it's becoming a bit of a thing because you're the second person to say this to me. Well it's it's a he principal in the work we do because I don't fundamentally believe in traditional marketing anymore and NPR. I think that's being disrupted In how we spread the word how we become how our products become attractive. How things build and it becomes like if you do if you do the right work with the right thing. You're solving a pain point. It's wall branded. I all of the things it becomes. Its own vibration and if you look it. Quantum physics is his back into science. Like how something vibrates. Every single thing vibrates in this room. Every single thing has its own matter right so the more you key ended up for yourself. The more you're actually not going to have to have so many know conversations because you're just not going to attract all the no break right so point there's a science to getting yourself in your brand to a point of attraction that there's just more flow and you know. I think that's a that's the goal. I'M GONNA end this episode unemotional note because it's the beginning of the New Year. So why not? What if instead of this constant battle to figure out who we are? We took a moment to celebrate. Who were not the puzzle pieces that didn't quite fit the ones that when piece together created an image that well wasn't exactly what we wanted as Jasmine says when it comes to identity and figuring out who we are or in her case helping some of the most well known brands figure it out. Maybe it's just more powerful to celebrate. What wasn't I liked to a Jasmine said? We are is guess. You're constantly evolving. As IS THE STATE OF TECHNOLOGY. It's why reflection and this idea of leaving. The question is super important to me so I want to end on a question for you guys. This is one of my favorites. I love to ask the Titans of tech this and won't just about anyone I interview. I like to ask people who are you now. Compared to when you were years ago. How do you measure that change? Where you knock. It's an exercise in what Jasmine says going back and looking at why we started. I don't care if it's a company a job a relationship anything. Understanding the origin is part of understanding evolution. And it's a wonderful way to look for happy New Year and thanks for listening to first contact for more about the guests. You hear on first contact sign up for our newsletter. Good a first contact. Podcasts DOT com to subscribe follow me. I'm Laurie Segal on twitter and instagram. And the show was adverse contact. Podcast if you like show I want to hear from you. Leave us a review on the apple podcast APP or wherever you listen. And don't forget to subscribe. He don't miss an episode first. Contact is a production of DOT DOT DOT media executive produced by Laurie. Segal and Derek Dodge original fee music by ZANDER's saint visit us at first contact PODCASTS DOT com first contact with Lori Segal as a production of dot dot dot media an iheartradio. You know how those big war movies you get a lot of and a lot of ever wonder how all those guys eight. After the big battle include writer Jacqueline Roseau and on the iheartradio podcast service veteran stories of hunger and war were digging into the history of war and food binge the first World War. Two Season of service that are in stories of hunger and war on the iheartradio APP apple podcasts. Wherever you find that tastiest history podcasts disgraced land a music and true crime podcast about musicians getting away with murder and behaving very badly hosted by me Jake. Brennan is back with season five. And you're not gonNA WANNA miss new episodes on guns and Roses Jay Z. Prints Ozzy Osbourne Nipsy Russell. Run DMC Selena. The rolling stones more. You can listen to disgrace. Land on the iheartradio APP apple podcasts. Or wherever you get your podcast rock Arolla.

founder facebook Shane Mack Google twitter Laurie Segal Ashley Madison US Cbd Mark Berg CNN Washington Carolina Bermudez Justin McCloy baseball Jack Dorsey Jasmine Technica
Effectively Wild Episode 1487: We Remembered Some Guys

Effectively Wild: A FanGraphs Baseball Podcast

1:40:58 hr | 1 year ago

Effectively Wild Episode 1487: We Remembered Some Guys

"The uh-huh Hello and welcome to episode. Fourteen eighty seven as effectively. Wild need. Need Misbach podcast from fan graphs presented by our patriots quarters. I am Berg of the ringer joined by Rally of Crafts. Meg allow it. It has been a wild week thus far and so we are presenting our podcasting kind of out of order. So semi recorded a non time-sensitive Zip code on Monday. Before the Astros report came out then we bumped back a bit put it on the back burner so that you and I could discuss that report. That episode is already out. Most of this episode is going to be what seven recorded Monday but since we recorded our our last episode together. There's been more big news and so we felt that we had to step in and record a new introduction to this episode that would cover that. So it's been a sequencing issue but I think hopefully things will settle down little and we can just continue to record in order after this anyway away. The big news that we are here to talk about is twofold. The Red Sox fired Alex Cora and the twins signed the last star level. Free Agent Available Josh Donaldson so with Cora. This was inevitable. As soon as the Astra's report came out and detailed of the ways is that contributed to the ester science dealing efforts and presumably to the red sox science doing it for its although that has not yet been revealed and the question was would the red sox fire him now or would they wait for that. MLB investigation into the red sox signed stealing to come out before doing so and evidently they decided sided that there was no time like the present and they parted ways with him on Tuesday. I think we should just take a moment to marvel at the last twenty four for hours in the last twenty four hours. I know that you know the the beginning of inches tenure in Houston. Houston you did not have the reputation setting aside the the cheating part of this setting aside. What the banging scheme the cafe? AU One more. That's optimistic of you setting aside that you know. He had a very a pretty sterling reputation and managed to escape. Even the the Brandon Taubman incident and some of the clubs hostility toward credentialed media relatively unscathed. I think the Kora as as we discussed on the pod was very well respected in Boston. You can tell that there is some regret at the inevitability of this decision in the Red Sox statement from ownership on this decision but two of the the sort of bright young a young stars in the managerial ranks and and now they are both gone shop just like that so I think it's a pretty stunning twenty four hour stretch in an already busy off season. So there's that I think as you said as we discussed earlier today that this was coming coming. I don't know that there is a tremendous amount of benefits. You getting ahead of that decision but I also don't think that there's anything to lose. I mean it's just they were going to be in the market for a new manager. You know what a month before pitchers and catchers report no matter what so not ideal remember when the red SOx is fired their general manager really early to get a job on the off season when the person in charge of putting together and managing the twenty in team that won one hundred games in the world series both gut dismissed a year or two half or or less after that world series win. And I'm not laughing because it's actually funny. I'm just it's sort of it's stunning. It's stunning turn of events. So you can tell from the statement that Cora regrets the inevitability of this you can tell that ownership I think was probably not super pleased although as with the Astros. I think that you know the galaxy brain part of me thinks that there was probably an understanding reached between the ownership of the team in the League. That something like this was going to be necessary. assery as part of a cleaning house to address the sign stealing stuff but man what a what a decade for managerial moves is in Boston shift seriously sign easy not an easy spot. Fourth manager since Franco was fired. Something like that and the turnover with the DMZ president of baseball OPS. Oh Yeah I mean I guess now Heim Bloom gets to bring in his own person or maybe not necessarily certainly because it's the middle of January which is not really a great time to hire manager so I don't know if they'll just promotes bench coach Ron Reynecke for now unless the ends up being implicated in whatever signs. Doing report comes out about the red sox but now that would be the easy move. I guess the statement is SORTA interesting. Because it's not like red sox ownership came out and condemned Cora and said. Oh we're so disappointed analysis or anything like that. They said this is a sad day. Hey for us. Alex is a special person in a beloved member of the Red Sox were grateful for his impact on our franchise we will miss his passion his energy and his significant contributions to the communities of New England and Puerto Rico and then Corre doesn't really directly address all the news that came out either. He says that it was the best thing for the organization organization. I don't want to be a distraction to the red sox. So maybe he is saving his either remorseful or defiant statement for when and that report comes out and win his suspension comes down as it almost inevitably seems like it will. This is not going to stop him from getting suspended so so now it's not going to be managing in the majors this year and potentially for future years regardless of when they decided to pull the plug. Yeah I think that more like we talked about. If a suspension from Monday to the day after the world series was in the offing for Hinch. It just seemed likely that the you another guy who helped to not single-handedly I'm sure but helped to sort of spread that practice beyond Houston who was doing so a club that had prior infractions was it just seemed likely that he was going to face a multi year suspension at the at the very least if not a lifetime ban so yeah yeah and I guess once that port comes out then there's no benefit to continuing to be associated with with that person like you don't want people to conclude that you are standing by that person or that you're not bothered by those findings and I guess it behooves issue to move on and figure out what you're going to do as soon as you can so yeah no downside to doing this to acting as swiftly as they did I. It wasn't sure when it would happen but not shocked that it happened so soon not contract either and then the twin said hey here here yeah I should like release this news. LS Newsday Baseball. Like you know. Get the full benefit of the attention of signing a superstar of do it in the middle of Astros in red SOx signed stealing gate but yeah twins made a major move. I don't think think the twins were trying to show up the astros or the Red Sox for the new cycle clearly. This move was a direct shot. A sign China's aggression move that will haunt them through the entire regular season against the Oakland athletics and their trade for Tony Kemp which also happened which happened yesterday yesterday as the Astros report was dropping. So yeah I think that we should invest in that rivalry but yes the the last really significant against free agent on the market is off the board and it is January fourteenth just to is like two months two months before some other nonsense last year. Chirs great I don't know what we're GONNA talk about for those two months but but it is probably good for baseball that then now we get to get real weird though so weird. Get to get weird you to this deal. So is for a guaranteed for years. And there's an option at the end of it so it's there's a buyout. Also so there's a guarantee of ninety two million it could be up to five years in hundred million and doubts in his still a really great player. I don't know if he will be for the entire life of this deal but for now he's he's coming off a great season and the twins were sorta stymied in their pursuit of starting pitchers and Donaldson doesn't help in that. Respect except that he does improve the defense considerably which was not a strength of the twins last season especially in the field and Donaldson's presence allows them to shift Miguel snow over the first base. So that's a big defensive grade and obviously a big offensive upgrade for her team. That already had a heck of an offense so really this team. This lineup has lost cronin scope from last year's lineup and added added Donaldson and I guess a full season of arise which seems like a net positive. And I don't know that everyone from that lineup. Last year will hit as well as they did it in two thousand nineteen but still they. Now have six guys who hit thirty or more homers last year which even twenty nineteen inflated inflated home run hitting is Something and this is really a a pretty powerhouse lineup. So they didn't get all all the starting pitching that they wanted to get but run saved in the fields are as good as runs. Prevent on the mound runs added at the plate are as good as runs prevented on the mound. They're all runs runs. They're all wins. So this makes the twins better and it makes the ale central suddenly even more exciting. I find well I have. I have a couple of thoughts on on this. The first of which is that there's something sort of inherently satisfying about a guy who got a late start you know has been and really didn't break out onto the scene until his late twenty s kind of making good in this way. So there's there's that part so you know. Oh good for Josh Donaldson. I think that you are right that you know the first half of this contract will likely look better than the back half but thirty four. He's thirty four. But so Jay Jaffe is writing about this deal for fan graphs right now Donaldson zips projection for twenty twenty. Has Him almost four wins. Almost almost three hundred thousand twenty one and then the production starts detail from there. which isn't that surprising especially given his age? One of the things that I find really fascinating about the twins because I think they're they're a smart organization have approached the way that they are constructing their Australia away. That is cool and dynamic They have done some interesting fielding work you know. They were one of the first organizations pasture that we heard about encouraging catchers to go to one knee to try to improve their defensive lateral positioning back there at a time when we see a lot of organizations trying to maximize positional versatility from their players. They have a lot of guys who are locked in to where they are just by virtue of not being particularly Sterling in the field. So it's just it's just interesting right. There are a lot of ways that you can build a roster sure as you said Ron Johnson Windsor winds and you can get at them a lot of different ways and they have clearly elected to prioritize the offense at least among their position players players and are a little less concerned about how things have shaken out. Defensively I guess you know. They have a very notable exception to to that statement in Centerfield. But it's just an interesting different way to pull a bunch of wins together than what we see from some other teams where you want guys who are competent enough at multiple apple positions where you can play them. You know on the field or in the outfield or you know in the stands where they're gonNA catch balls to so it's just I i. I like that. We have a slightly different way of constructing that same set of wins. And they're going to thump. My stars ars really thump. You've got the new and improved white sox you've got hit the twins who can mash. You've got Cleveland who can still pitch so so this is Suddenly kind of competitive and potentially even fund deficient. So that's that's a nice change from recent years and you know to have to have multiple teams in that division. Really trying to try is good. I do you worry and I say this to excuse the behavior but I do worry that The Cleveland a look at this and say oh heck search start shedding. Let's treat some work is we're at yeah. This is the biggest free agent signing in twins history so good for them and it does leave the braves with Acom pick but without a third baseman. So they'll have to figure that out and I I don't know if this will maybe kick start the trade market at third base where numerous accelerates discussions about Kris Bryant or northern Otto. I I suppose we will see there. Were other teams. That were in the market for Donaldson at various points. And they didn't get him so yeah exciting move and and The last major one that we will see for a wealth. Unless it's a trade we might still see some of those say that you say those words in that. I'm up editing a whole bunch of trade pieces and we're going to get back on the PODCAST and It'll be it'll be a busy busy time in the no one will ever remember who any of the players are Oren. Any of the teams could be could be. I will also say by the way I made it not to mention this that I've appreciated the pettiness that has surfaced Over the past there so not all of the pettiness. Not The most mean spirited of the pettiness but there has been some player pettiness. That has amused me for instance it. It was noticed and reported that Aaron Judge seems to have deleted his instagram post from twenty seventeen in which he congratulated. Jose L. to face on winning the hail. Vp Award over. Aaron judge so at the time in November two thousand seventeen he wrote. MVP nobody more deserving than you congrats. That sounded unforgettable 2017. Jose Altuve and that instagram post is conspicuously absent now so it seems like he may have gone back in the wake of have the science dealing news and decided that out to maybe was not more deserving than he himself was so that was kind of musing and even more amusing thing I think is that minor kind of tapped danced. Alex Cora's professional great here completely forgotten about the Minor Alex Cora beef dear member on the day of the season or Mike miners last outing. His two hundredth strikeout controversy. Not where Ronald Boozman dropped. What would have been an out thereby allowing Mike minor to get another strikeout? which was his two hundredth after the season and then there is this whole backlash to? Oh that's a Bush league way to get your to enter strike out and Alex Cora was I think one of the people who expressed displeasure about how the Rangers handled that situation and Corus said I'm just happy. Our guys played the game. The right way and so here comes minor minor months later long after I had forgotten about the story to tweet but but he plays the game the right way what you got pete. And Pete is the reference to Red Sox beat writer Abraham who tweeted something about how what Mike Minor did was unprofessional. So Mike Minor off the top rope. No one really remembered remembered from Mike my story but clearly he remembered what Alex Cora said about that straight out and he chose this time to gloat. See I find this out earlier today. I said that we should stopping so impressed and amused by some of the twitter beef. But I I grant an exception to both of these. I think the judges thing is just delightful because that is a subtle you know. He's not he's not he's saying something without saying something that's always fun and I had totally totally forgotten. The silliness about this is to be reminded of that man. That's great that's fantastic. Did you Z.. Ben Did you see that. The Staten Island Yankees are doing a trash can give away. Oh yes yeah one of the things. I'M LOOKING FORWARD TO I. Think in the twenty twenty season is just just seeing the creativity that visiting fan basis will bring to hunting the astros throughout the season. 'cause you know they're going to be signs and cardboard board TRASHCANS and taunts and coordinated cheers. And who knows what like they're not GonNa let the Astros forget what they did which given the fact that some of the twenty any twenty astros are also twenty seventeen in two thousand eighteen esters is I think. Fair and reasonable so those players didn't get suspended or directly punished But fans will attempt to punish them in other ways. I agree with everything you just said and I would like to say the following which is is it is specifically funny to me that a Yankees affiliate did that when they have been subject to their own bits of nonsense around this stuff and just generally has has a real accuracy. Kinda vibe man does it is early in the going to be so confident. I mean fans will bend the signs the signs. We're going to see the face is I'm going to be able to grab I I'm no no no no but I think it's really different when it's fans or even like You know like a stadium. Dj That's all fine but it's it's January fourteenth and we know we're not done with this just generally I'm not saying with the Yankees in particular. Nothing that is generally we know or not done and folks are out here Gettin Sassy with their marketing campaigns and boy is that ripe for some wax wing nonsense also excited. Yeah me too. Yeah that joke sometimes about how if we tried to copy our pal Jason Concepcion and his excellent NBA desktop show if we tried to do mlb desktop. We'd have enough material for like three episodes a year or something because there isn't nearly as much drama and and public beef in baseball as there is in basketball. But these last couple of days have given US enough material for a few shows that it's been the rare exception where people are actually publicly airing their grievances about yesterday's and the Red Sox and of this coming home to roost so given that we don't get that much of this in baseball I'm enjoying at least some of it I just I'm thinking I'm just realizing all the faces and signs I'm GonNa get to screen rain shot you know what a has great it's like I it's like anticipating a birthday present I know I'm GonNa get others two thousand words sitting out there for me I just don't know who they are yet and finally congrats to Ken Jennings winning the jeopardy greatest of all time tournament but before for he won there was a question that was very much in line with many of my interests the category was portman toes and the clue was was a Khyber Crystal Powered Weapon Plus Baseball Statistics Analysis System of Bill James which is just like the ven diagram of multiple parts of my personality professional life the answer of course or I should say the question is what is like sabermetrics so Kudos to to whichever jeopardy writer came up with that clue and Kudos to former effectively outguessed James Holt Sour who entered it correctly of course of course he knows a lot I bet sabermetrics and everything in general so that was fun that tournament was fun. That clue was Right up my alley nice when people make art just for you all right so we will take a quick break and we will bring you the conversation that semi had before all this. It happened and I fucked up next week. Sounds good in the. It took the keys Dan Sing Miller of ESPN along with Ben. Lindbergh the ringer. Hello Hello how are you doing all right. I just want to quickly quickly wish a happy seventieth birthday to my father I today's his birthday. I have told him this in real life. But I also want to commemorate it here just because I've noted this before but my baseball famed them is so intrinsically intertwined with my family life and With my relationship with my father and all of my phantom and all of this podcast star a pretty clearly in dialogue with him today and so in in my mind even though he doesn't appear on this podcast although he has asked a couple of questions. For email episodes He is a recurring character. He's just offscreen all the time. Fine so I wanna say Happy Birthday to him. Yeah Happy Birthday to him. I'm envious of that aspect of your Phantom. Because really have that. No one in my family cares all that much attribute baseball. It didn't really get my baseball. Fend them from many one. I don't think I don't know there were sort of peripheral fans and my family but I guess the one who I think really passed down to me maybe indirectly. But I've always been kind of out on an island there in my little clan and I wish that were a bigger part of my family. I'm really fascinated by by that aspect of it so I'm going to ask you about that in a minute. My my dad also was not from a family of baseball fans and came to it late. And that's one of the things that has always struck me as interesting in different. Is that He. He almost learned this as like skill skill that he picked up later in life like one might decide to learn how to do woodworking. He decided to learn how to be a baseball fan. And he kind of committed to it as a hobby and got really good at it but also didn't really have any of that background. You were were fairly young when you started being a baseball fan but but all the same do you remember number. What what what? What was your first game? Why did you do it? I think by first game was a Yankees Blue Jays game and I was rooting rooting for Bluejays at the time because I had seen them in the ninety three world series of name half Canadian and I guess that was enough for me I was a bandwagon fan. I and I thought this team is good and I like their uniforms so I guess I'll root for them but I didn't really root for them. I was totally nominal fan and then I didn't didn't pay attention for a couple of years. I didn't really older even this point. Well I didn't really become a fan like a true fan. I would say until like ninety seven which is when I was. Yeah I guess ten or so turning eleven so I went to my first game a few years before that but I wasn't paying attention in any serious way so I had like an uncle uncle who liked the Yankees and an anti like the Yankees. But I wasn't particularly close to the uncle and I don't know maybe it Sorta a pass to me through them a little bit but it wasn't like something. We discussed every day at home so I think I probably just got introduced to it because I I don't know I lived in New York and their teams around and you take a kid to a baseball game. 'cause that's something you do with a kid. Even if you don't really care about baseball that much I guess and for whatever reason it just took I think it helped that the Yankees were entering a dynasty as I was entering that period of kind of the peak age of starting starting to care about baseball so it was pretty easy for me to fall in love with it. Yes I it was such. I imagine it was such a topic of conversation in the region when you were a kid that like the Yankees were always around and they were exciting and there was always something they were playing for. If they're dynasty had began in two two thousand one instead of ninety-six. Do you think that you probably would not have been a fan with. was winning really a necessary part of those first few years of carrying or did the game itself in the routine latch onto you as a diversion all on its own. It's hard for me to say 'cause that was kind of all I knew at the time I mean I. I can't really go back and say if they had been bad would have cared because they weren't bad so if I had been just a few years older and I had gotten introduced to baseball when the Yankees were At their low points in the late eighties early nineties. Yeah maybe I wouldn't care to. I don't know I mean I lived in Upper Manhattan. Just a few subway stops away a from Yankee Stadium and that was just the perfect time for a kid to be keys fans. So there's really no way for me to say whether things would have been different but I think there's a decent chance that if I hadn't happened to come of age alongside some of the best teams of all time. I might not have been quite so enthused about it so off off that probably was part of it and then I got into the history and I had like an eighth grade English teacher who was extremely hardcore baseball fan and a he really got me into it in a bigger way I think and I borrowed books because he had bookshelves for baseball books and he would just loan them to kids who ever wanted them and he had an after after school gathering for kids to talk about baseball so that probably took it to the next level. But you can't really disentanglement from the team that I was most likely to root for being the best time. Did you collect cards. Yes I did. Yeah I liked carts. I had superhero cards too but mostly baseball cards and I had big binders of them. I didn't really know necessarily the good players were but I did have a cousin who was into baseball. He Played College Baseball. And I'd see him every now and then bring bring the binders and he would tell me which cards were good. Yeah I was I. I think that the two crucial things were my were my dad being into it and having winging it on the radio all the time and then baseball cards I think if they had never invented baseball cards. There's pretty good chance that the habit wouldn't have stuck with me. The profit motive throughout my childhood did was there and it kept me really interested all the time and of course all those cards turned out to be totally worthless and yet they were. I mean they were I've got so much out of them. I got much more how to them than I realized I was getting out of them. I kept on waiting for the payoff from the cards when I was collecting them. I always thought some day. All of this is going to result in in money and In wasn't apparently that wasn't the point at all at the time. All right so there's a hall of fame announcement coming up in about ten days and which means that. We're getting the hall of fame tracker that Ryan Tiptoe runs runs and we're we're seeing whose votes are up whose votes are down. And there's a whole bunch of first ballot players this year. One of whom is going to make the hall of fame this names Derek jeter and then a whole bunch of them. That are not and I always like this. These first ballot names because even though they've only been retired for five years they a. have already already kind of fallen into the remember. Some guys camp of memories and be they had these players by definition had to have had a long career career and so you see their name on the hall of fame and I don't know it's weird because like you take a player like Raphael for call you take a player like Raphael for call and you live with with his existence for a really long one time and you have some ideas about him and you have some moments that you remember and you think about how good he was and then you put him on a hall of fame ballot and it it's a It's sort of a totally different thing. 'cause you then think of him against the line of the hall of fame and you think Oh wow yeah he was. He was a hall of fame level player for moments and then he clearly is out of place here. Like you see Rafi for 'cause name right next to Roger Clemens name and that's a weird clash but on the other hand there were. He played a long time and there were times when he seemed like he was going to be a hall of Famer. Anyway the exercise of of reviewing who the first take time ballot guys work. Got Me thinking about the concept of remember some guys so I thought that we would maybe just remember these guys the first ballot players players and talk about what we remember from each of them. But before we do that so I assume most people know what I mean when I say remember some guys but probably a lot of people don't so let's remember. Some guys was a feature that deadspin introduced what maybe a year and a half two years ago and the concept is very simple. David Roth would would open a pack. Baseball cards or pack of baseball cards would be opened around David Ross and then he would be asked if he remembers that guy and then David Roth would say yeah. I remember him I he. He had a he had shaggy hair and played into Pika for for a couple of years and then he came up and some got stuck to his shoe and it would be this Weird Malange of memories that were both very specific bacon and also lately probably not how the player would have defined his career. But it's what lodged into David roths memory of them and then you would also remember back. Ah That player as David was remembering and it was a strange strangely powerful thing to watch David. Remember these these guys and and I don't I I. My impression is that that was the that feature was kind of a smash because it was just a one off video thing when deadspin was introducing using a whole bunch of one off video things and they kept on making more of them and then they started doing. Remember some guys for other sports. I think they do pro wrestling. Remember some guys they. They did Before Desmond died and remember some guys within like a year I feel like it just became a shorthand that we and other people just toss off whenever whenever the one starts nostalgia ising and so. I don't exactly know why it's so powerful to see someone remember. Member Bernard Gilkey Bernard Gilkey. I asked David this question. and Bernard Gilkey was the random name he throughout but I feel like at this point in my life as a middle aged person who has been baseball fan for decades and like in a way. The experience of remembering Bernard Gilkey is almost the point of being a baseball fan at this point in my life it like a large part of the point is that I can remember Bernard Gilkey and that it gives me a little bit of a jolt of Happiness to remember Bernard Gilkey Yep but why why is that. Why do you have a theory for why it is fun to remember ember any of the thousands of player names that have lodged in our in our brains over the course of our long phantoms? Well I think it's probably probably to some extent because you're remembering what you were. When you learned about Bernard Gilkey the first time right remembering what the world was like then it's it's just just like any nostalgia exercise? I think it's like the member bury's from South Park. It's just like remember this. Remember that. Yeah because that was this. This formative period in my life like I don't know if it would be fun for instance to remember. Some guys is best when you are of roughly the same age as the person who is remembering some guys because if the person is remembering guys that you don't remember that's not quite as entertaining. It's still still fun. I think David's a a little older than I am. In so often he would be remembering guys that I didn't remember firsthand. I might know their names and a little bit about about them from just learning about them later. But I wouldn't have any personal memories of those guys and I still liked watching because David is very clever and funny but I think it's. It's best if it prompts the same memory in you so if you're watching someone much older remember some guys from the fifties or the sixties or something. Yeah I don't know would that be fun maybe but probably not nearly as fun right and I think a large part of it is that you can also remember the guys and it's reassuring I think it's like this shared collective memory. It's this thing we have in common. which takes us back to not necessarily a better time or a simpler time but maybe a simpler time for you personally because you were a kid at the time and baseball was your world? So I think it's that and maybe there's also an element of sort of like proving that you're a member of this club like I wouldn't want remembering some guys to be an exclusionary exercise but there's some like you. You know testing yourself proving that you know baseball because you remember the most guys so I think that might be an element of it too. Yeah like I'm looking at the nineteen eighteen. Ninety one twins page right now and Kirby Puckett was a nineteen ninety-one twin. But I don't feel like I don't see Kirby Puckett's name and get nostalgic even even though he he was also there at the time it is specifically the jolt of happiness. Is the unexpectedness of the name that that you were hearing like so Shane Mack. For instance has a very high. Remember some guys value on this page and I would. I'd say that Scotland for some reason has a high high. Remember some guys value to me. Dan gladden does not because Dan gladden is still in my life as a broadcaster and I haven't I have heard his name in the last twenty years. Yes so the. There's something about the name name having essentially fallen into like ice off out in some mountain somewhere and and then Ben frozen unchanged and then we're unearthing it and going. Oh this name is still the same James Denny. Naegle is still the same name. Now that it was and off like a you're you're you're flooded with recognition. Yeah and it can't be liquor superstars. That's not fun. Remember because everyone remembers those guys and we remember them regularly even if they're not playing anymore you come across their name because they're at the top of of various leaderboards or whatever. Sport are never far from your mind. Yeah so it it has to be someone sort of obscure and that's again what I was getting at. It's like you had to be there. Basically in order to really remember the guys I mean. They're guys. I remember who I I don't have any memories of as I was saying I I know that they existed but I don't know if that really qualifies as remembering them. Maybe it does. But it's not like it. Transports me back to a time. When they were playing and I was experiencing there play? It's like I came across that later. I picked it up secondhand so I think a big part of it is that belonging that sort of sense of shared collective experience that you are sharing with the person who is remembering the guys with you or who's prompting you like. It's it's more fun as a group activity to rate. It's not something that you enjoy as much I don't think as a solo activity. It's like if you're getting together with some other people to to remember some guys that they also remember than it's much better that way and if you have cards if there's a visual attached to it too that's even better because then you get the eighties cards that you remember and you get the facial hair that was popular at the time. And that's a big part of remembering some guys guys like that was probably the number one thing that David would remember about guys. was there mustache or their beard or their glasses or something that made get them distinctively of that time. Yeah I still don't quite know what. My relationship is to a player like Shane Mack. Who is one of the great was one of the greatest baseball players in the world and so at the thing that I valued the most at the time he was one one of the best in the world at the time but also his identity is particularly for remember some guys purposes his identity is one of of of mediocrity of of? You can't remember like whether he was good or not he. He wasn't that great. He wasn't a legend. Or anything like that. And it's like you're kind of stuck. In between remember some guys is sorta stuck in between honoring them honoring their achievement and also ironically mocking the mediocrity of it. And it's weird to. Who have these players who are sort of godlike to you or were god-like to you as kids? Because they were. I mean you would have gone and waited in line. Line two hours to get gene Larkin's autograph when you were ten and but now as an adult looking back accu remember gene. Larkin as the guy who was you know just some generic utility player out of thousands of them and that clash between between recognizing the lack of of of historic accomplishment. But also how large they loomed in in your life and how large they loomed in your imagination at the time and how there were at bats were Gene Larkin. Would come up and your mood for. The day was dependent on him. I guess what I'm saying is I'm not quite sure whether this is an honor or if it's ironic. I think it's both at the same time. And Somehow we're a holding both of those things together. Yeah and I think it's like it's partly a prideful activity like you're you're almost posting about remembering the guy's like yeah I I remember Paul Sorrento or whatever and you you feel good about the fact like you're a true member of the tribe because you still retains rain some memory of Paul Sorrento but then it's simultaneously sort of self deprecating activity. Because it's like why do I commit some space in my brain to Paul Sorrento. This is the most useless information that I could possibly retain and yet I can call to mind something about Paul Sorrento right now now when I have forgotten much more important and historically relevant information from the period when Paul Sorrento was playing so I think gets again both at the same time and it's also like it. It's kind of the opposite when instead of remembering some guys you you come across those guys now and they're old and you read about them dying or getting in trouble or you just read. That they're eighty years old old now or something and that just makes you feel old. That reminds you of your mortality whereas remembering some guys when you remember them they are perpetually actually the thirty three or whatever and you're remembering a time when you were further from death also and I think it's reassuring in that way in the way that that is to remember whatever fashioned from that time or TV shows from that time or music from that time Yeah Yeah Yeah John John Boys in the about about eight or so years ago had a bit where he would he would ask. Who is the most braves player? or who is the most royals Dell's player or I think he would sometimes say like who is the most orioles and braves player like player. Who represented somehow on both and there'd be this rush to name name players who were royals and or whatever team and now is sort of the same concept and Josh Wilbur? Of course what he when he would write cardboard gods. It would be sort of the same thing. He would pick a a random player who was a usually from a generation slightly behind mine and see. I would read Josh Wilbur for more for the writing than for the for the nostalgia but I think the nostalgia was certainly a part of his reason for writing those in. Why a lot of people like them so it is a very powerful? The thing I and I think it's just the way that David does it. I think that this is the nostalgia is like kind of a second or third phase of being a baseball fan You have your childhood experience where you're you're passionate and you think that you're the first you know that. Your generation is the generation. Listen this is like the the one true era of baseball. And then as you get older you get I think you go through a period of nostalgia for your your youth and then I think when you get older still you get in. I think I haven't gotten there yet but I think then you get into a phase of over we're idealization and only your generation. Only your youth is real baseball. Then you start to get angry about the baseball that is too unlike unlike your youth and so right now we're in the I think we're in the you and I and David are all in that stelter phase and it's interesting so I asked the David what he attributed to he answered and then he asked if that helps and I think implied in that is that he knew that I was going to read this but then I asked if he minded if I read it and I have not heard back from yet so I'm crossing my fingers. I hope that I'm not going to so David said Ed in terms of the actual process with regard to the remembering it's some combination of basic nostalgia stuff and to finally go ahead and be pretentious about it. Feeling some connection to the sort of broader story of baseball. I noticed early in my life that baseball stuff stuck in my head. In a way that other more useful things just didn't unlucky to have been able to use that for work a bit but I think that's true of a lot of people these random transient dudes that you care about intensely for a summer or to snag in your memory as a fan in a very particular way. It's like the way I remember summer. Camp counselors or teachers but they don't make baseball cards for them and also all of them in my case had less interesting names than like Mike Bernard Gilkey so that part kind of explained itself. It is true that a large part of this. A large part of being a baseball fan as a kid is exposure to a a lot of names. Different names names like unfamiliar names. Unfamiliar First Names Unfamiliar last names. The first thing that I ever remember member writing like attempting to write as a writer which I like when I was first identifying as a writer was a book that I wrote for my grandmother as Christmas present when I was like seven and the concept of this book was very simple. It was saying how it was showing how important the letter the alphabet about was. Because if you didn't have the letter M. For instance you wouldn't have marshmallows. I don't know why I thought this was important to think about like. Can you imagine engine a world without marshmallows. If we only had our ellos like that it's like somehow like somehow that would mean that there was no like sugar. What I what was I doing anyway? So this was. This was a multi part series. where I would do like all foods and end all animals and then all names we would have no? Mike's if there were no ems because everybody would be named Ike all right the book I wrote for my grandmother for Christmas and so I had to. I had I needed to come up with twenty six names and as a six or a seven year old ordinarily that would be very hard hard but his a six or seven year old baseball fan. It was real easy. I had hundreds of names in my store and that comes up all the time when my daughter will ask me about a name or like she'll be reading a book and there'll be a an unfamiliar name. Maybe an archaic name or maybe the name from a different part of the world or or a name that whatever she'll ask me about that name and inevitably almost without fail I will say well I knew a baseball ballplayer with that name and so anyway the names are a big part of it but Yes summer camp counselor. That's good comp. Because I I also remember summer camp counselors that seemed so big at the time so cool so memorable and looking back now course. They were seventeen they were just seventeen year old kids. There was nothing particularly special about them in yet. If you put eight of us from the cabin together to a UPI nostalgic about that seventeen year old all of those feelings would kinda come come back to you. Do you think that you'll enjoy remembering marw. Incan Zalis Alice thirty years from now the way that you enjoy remembering Shane Mack right now. Well it doesn't feel like I will doesn't feel to me like I will. Well now I don't even feel emotional about marlins Allah's at all and I don't I probably didn't feel them. I think at the time most of the Shane Mack. Experience as a kid is your flipping through cards hoping to get Ken Griffey junior and instead you get Shane Mack. And so. It's kind of disappointing unless you happen to for some reason. Need Shane Mack. To fill out your set and so then you're you're binders of cards would just be filled with like eight of the same Shane Mack Card and it certainly was not like Shane. Mac was my favorite player or anything. I had no emotion about Shane Mack. At the time so no I would not the feeling I have now is no how. How could I care about more when Gonzales dollars? But I'm sure I will and in fact you know J J Putz. Jj puts. I should say J J Putz is one of these players on the hall of fame ballot and the first I mean when I saw his name I thought Oh yeah. Jj puts and it was like he retired five years ago. I was writing about him. I wrote about him. I wrote about Out Him as a professional and I do have a little bit of that feeling about. Jj puts so yeah. I think I will. I think I'll have feelings about Mormons. Okay we'll see all right so the hall of fame ballot this year has one two three four five six seven eight nine ten eleven twelve thirteen fourteen fifteen sixteen seventeen eighteen eighteen brand new players Don't know how this will go but I'm just going to say a player's name in worried going to say the first thing that we think of when we think of that player okay. I think that inevitably we will sometimes want to say more than one thing. I'm going to make allowances that we can say up up to two things if we want to. Okay are the first thing I mean often. The first thing that I will think about is just like what that player looked like or you know his batting stance or something or are we excluding that very basic level of recall. 'cause I won't always have of like. Oh I remember this big hit. He had or something like that often. It's just a general impression of what type of player he was or what he looked like or something which is so. I guess that's a thing but it sorted nebulous. I think that's the point. I'm I'm interested to see. I have not really reviewed these. I haven't thought about these. I'm going to be able to you also come up with my first thought because I haven't come up with the I thought yet and part of what I'm interested to see is what what even type of thing we come. I'm up with if we have answers at all. Okay so all right. I'm going to name a player and then we'll take you can take a split second to think about it and then we'll the first thing we we thought of for that players. Okay all right all right first thing. Jose Valverde okay. All right well I I think I think my thing is very bombastic save celebrations remind out my mind. Yeah that was peak save. You've celebration time like I feel like there was that there was like a six or seven year period where there was a little bit of kind of competition for his same ain't celebration bombast and Jose was really the best of them right. Yeah I don't think he had a specific like he wasn't shooting off an Arrow but he was extremely demonstrative. He would you know. Do like a a skip hop in fist pump. Or maybe raise both arms and yell. Something I mean he kind of Inc all the ways that you can celebrate a save except not like a choreographed routine necessarily. He didn't have a signature. Move so much as it was just sort of if unrestrained celebration guess a my the two things I thought of one was that I vaguely recall him having a season season where he had a I think he saved every like I think he went like fifty for fifty in saves something and that this this was a pretty big achievement to him but at the time he was not really seen by analysts as an elite closer is an elite reliever and there was a a little bit of a clash between the perfection of his traditional stats and the perception of his pitching That's that's a little they but basically what I remember is he went. I think he went. I think he went like forty seven for forty seven saves and that was a big deal like something like a record or something like that. The other thing I remember is the two thousand I think. Twelve postseason when he started the postseason season as the Tigers longtime closer. And by mid way through Phil Coke was close games because he had he had Jose Valverde had kind of bombed in in the postseason and the worst time. Yeah I remember his nickname Papa. Ground Day I guess that's the thing we can remember that's right. I had forgotten about that if if you had just went to his His baseball reference page and the the head shot is perfect like captures him seemingly in mid save siltation appreciate I dunno mid ejaculation. I don't know that that kind of but I don't know what he's screaming about. But he's screaming about something it's like. I assume. That's not an official headshot so I don't know if that's just like a cropped photo of him because if you mouse over it you can see his previous headshots. That be REF has an. It's just standard headshots and then this one is like an action shot of him in mid yell so I don't know it's fitting. Yeah I I just. I'm looking at an article from his retirement. which was headlined crazy? Career of Papa. Grand is probably over and I found this article because I was looking looking for the fun fact which was that he was perfect. In Two thousand eleven forty nine for forty-nine in converting saves which is pretty impressive right and so this. This article has two photographs of the top of the blog. Post one of them. He is kind of squatting and screaming and beating his chest and then the the other one he is slamming his glove to the ground. So very demonstrative like you say and So yeah all right talk about Jose Valverde who saved two hundred and eighty eight games in his career and finished fifth and sixth in Cy Young Votes and twice got. MVP votes and was a three-time all-star and what might as well do this. How much do you think he earned his career boy? This is always so difficult. Thirty million forty two million. Okay all right and we. We should also say that all of these guys that we're remembering right now are pretty high caliber players because because they made the hall of fame ballot to begin with. So you know lots of guys who would be fun to remember. We're not good enough for didn't last long enough to qualify qualify for the ballot. So in a way. These guys aren't even obscure enough to to qualify for full remembering guys like did to Shane Mack Shade. Mac probably make a hall of fame ballot. But he's probably. I mean he was a pretty good player at times but right. Yeah Right Jose. All these guys are pretty good. Yes Jose Valverde teammates the year that he saved forty nine games. Include Andy Dirks and Wilson Betta meat and and those are some real. Remember you guys type shade. Max didn't play tenure so not not allow that talking to all right next name mm-hmm Alphonso Soriano. Who all right? I saw a lot of fun. Sereno all right I got to again. Yeah I've well my life probably got more than two but I guess I'll say that Well I remember his just very coiled stance. He was sort of a slight slate guy but very wiry he those strong wrists and he would just whip the bat around and even though he was not bulky he had a ton of power and end. I guess this is a a second thing that I'm remembering. But he came extremely close to being a forty forty guy he was he was a foreign holding out. That's straight yeah 'cause there was the one year where he almost got there at. He had thirty nine one year. I remember yeah like he had the stone basis but he was stuck on thirty nine. I think for the end of the season and he never got there but then that's right. He got there after that so yeah he was obviously quite good and then I guess if I can remember another thing it's the the home run. He hit in game seven of the two thousand one world series which I think gets overlooked because of course that game ended up going the other way but he was the one who gave the Yankees the lead in the eighth inning off of Curt Schilling. who had been dominant that whole postseason? Sereno hit a a solo shot. I think and I think it was an oath to Homerun. and He Kinda went out at the zone to get it as he often tended to do and and He raised his arm rounding for space. And that was a big homer. Everyone would remember that homer if Rivera hadn't the safe in the next nick but now we we remember Tony Womack and Luiz Gonzalez instead of Soriano. But I think Sariano had a bunch of big hits and Dave winners or walk off hits in that postseason forty forty forty is one of the things that I most remember forty forty yeah is still a pretty rare thing what I think maybe four players have done it and the first time it happened happened you thought they were going to give the Nobel Prize. Jose Canseco the first time that that he did it. I mean it just seemed like such a a big mark to to to pass and it still has been done very rarely and I don't know if anybody has actually done it since Soriano I'll have to check that but I remember the forty forty particularly. I remember it because because the other thing I remember about Soriano is that he was traded for Brad Wilkerson and I remember that off season being being convinced that Brad Wilkerson was going to break out and be a superstar I think that pagoda really loved Brad. Wilkerson and kind of didn't like Alphonso Soriano. who was leaving a hitter ballpark and had been you know had declined a little from his peak years with the Yankees and it seemed like maybe he was actually on the decline like soya's two years with Texas he only had an an opium plus of of one zero five those two years and so there was a feeling feeling I think at the time that maybe Brad Wilkerson might actually be the better ballplayer and I was? I was all on board the Brad Wilkerson bandwagon at the time and and then Soriano goes to Washington and his forty forty and Brad. Wilkerson didn't do anything and so I remember him. There was this weird period in the two thousands. Where like you would take these really contrarian stances because it felt like the easy answer? The simple answer are we was had to be wrong. We were we were so against the simple answer that we were constantly looking for places. Where actually Brad Wilkerson is better than off on those Oriana and then the extremely predictable thing which is like the much more famous player who everybody obviously thinks better outperforms your breakout pick and you're like surprised that the breakout pig didn't beat Al phone disoriented so I just remember feeling a little bit of bashed by all right? So that's Alfonso Soriano Let's go to Josh Beckett. Oh Boy Josh Beckett. Well I guess S. The number one thing that came to my mind this is really representative of Josh Beckett. But just the fact that he was in that giant trade the dodgers red sox tax trade with Carl Crawford and Adrian Gonzales. Everyone James Salani whoever else was in that deal Beckett was I guess one of the players who was still pretty good at that time her. Well I don't know if he had been good fairly recently at least and so there was some hope that he would would still have something to contribute to the dodgers. I guess he was not terrible for them but he didn't last much longer. So that's not really of very representative live thing about Josh Beckett Great Pitcher at times and when world series or at least a world series but Yeah that's what came to mind that experience of trying to untangle what a player's value is given their contract was a big part of of that period of baseball where Josh Beckett was traded and I remember trying to figure out whether he was considered an asset in that trade or there our he was part of the dump part of that trade And I don't know that that was when we were both writing and so while we have Were filtering this through our experience experience of trying to generate content content but I remember Thinking of that trade and trying to disentangle whether Josh Beckett was was was somebody. The dodgers were happy to get or with the red sox. Were merely happy to get rid of them. I remembered two periods of Josh Beckett's career both them to specific moments. I should say not that specific But both of them hi periods him. One is in two thousand seven when he was a cy young runner up and I remember having a conversation with a a friend That year when we were just talking about his pitches his stuff and how I thought he might be the best pitcher in baseball at that point and Because the visuals of his pitches were so extraordinary and you felt like he could manipulate a ball like nobody else at that period. This was after sure. You know the Pedro Maddix Randy. Johnson's had all either declined. Basically they were all still active but all in decline and there was a little bit. A vacuum for who the best pitcher in baseball was and Josh Beckett just seemed like he could do things with the baseball that nobody else could and that he had finally reached that full flourishing period of his career. And then that was really. That was sort of it that was his peak was one year. The other thing I remember. Is My cousin getting married. During Josh Beckett's performance in I think game six of the two thousand and three world series when he pitched the Marlins yeah that that title. MVP of that series. Yeah so when I hear Josh Beckett's name I think out the banquet hall that I was in and I see the colors of the walls and I hear are the the the ambient noise of that wedding ceremony and I remember the awkward best man speech and I remember trying to Get home late that night. I didn't get to see that start. I just knew that it was happening. I was hearing updates. Yeah really good. postseason pitcher he's also in the the Hanley Ramirez Muris trade which is another notable trade. He was involved in all right. All right heath bell okay. Well I don't know if this is just because we were just talking about David but I remember what I'm sure David would remember. which is that? He was traded from the mets and immediately we got good after that so he was I remember being surprised when Heath Bell became really great for the padres like the first first year that he was with the padres. That sort of took me by surprise than than also remember that he used to sprint in from the bullpen which was always an amusing using site because he was not really someone who is physically built for sprinting. But I guess that was his way of psyching himself up on the way to the mound. Yeah I also remember. He fell for getting really good right after he got traded from the mets. And I'm unlike David and you I am not from New York. I remember that anyway. That was this was prophecy by baseball prospectus. uh-huh time there was a sense that his his performance had actually been quite good in the minor and that the men's had been blowing him wasting him and that he was poised for a breakout in. This was that period when Kevin Towers was just collecting strike throwing relievers who would go to PETCO and become Like mid one. uh-huh Yara pitchers and that's that's what happened with heat bell. He had much better peripherals during his years with the mets even at the major league level than he did his era so big gaps. There had enough anyone was talking about expe at the time. Probably not but there were like gaps of two runs or more his last couple of years with the mets there. I'm morning at Heath Bells search results on baseball prospectus and it is a picture of him in a nationals hat which I don't remember and it is says Heath Bell Pitcher New York Yankees which I don't remember if you wanted to tell me two things that are least memorable about heath bell. It is his time with the nationals. Apparently and his time with the Yankees also apparently yeah. I'm honest page. And he did not pitch in the majors for either of those teams so it must have been wait in his career bouncing around the minors or something also orioles. He was an oriel. I don't remember that either. Not In the majors in the majors he was a met Padre. Audrey a Marlin remember the marlins Syria diamond back and briefly array. Yeah well the Marlins Year was pretty significant because that was the year hear that the marlins signed a whole bunch of people and most of the moves seemed pretty good and sensible and it was like. Oh look the marlins are trying their. This is going to be good. This is going to be interesting. And then they signed heath bell who who seemed to have almost no value at that point because peripherals had been crashing and he was like thirty four years old old and they signed him to what seemed to be much bigger contract than anybody had predicted and the whole marlins offseason then looked like it got reframed from over there finally putting it together to Oh. They're just unhinged Mike Heath Bell was was so was was such a mocked deal at the time like he was not seen as being a smart edition at all and it re framed all the other moves as maybe just the marlins being the marlins which ultimately it was all right next Brian Roberts who all right for me it's This is sort of a nebulous is run I think just. I saw a lot of him when he was with. The Orioles would play the Yankees a bunch of times every year and he was just a really good good all round player at his peak. That's basically what I remember. Like you got on base. He stole bases he kinda he had like one big year. I don't remember what year it was. But he had a big year where I think he hit for more power than he typically did and he was just like a really really great player like one the best players and I don't think he really repeated that but he was quite good for for several years. Just kind of a all-round good player. Yeah I A. He was what I remember about him was not the all around. It was the doubles. He had. I think maybe he he had like fifty doubles. And maybe maybe also like led the League in doubles a couple times might close there. I'm looking now. Yeah he had. He had big doubles ear. She had fifty or more three times times. Yeah exactly so big doubles hitter which is always enticing. It always makes you wonder whether he's GonNa well those doubles you're GonNa turn into home runs. And he was was also very fast so there was a speed power thing but then there was the period of terrible injuries. He couldn't stay healthy. And this is the the story of the second Baseman who has a big year like a really big year and his peak lasts like two years. Though it's it's always always it seems like it's always second baseman. There's a whole long run of second baseman in our lives. who had big big big? But it was very fast. So you've got Marcus Giles. Els And you've got Mark Loretta and you've got Aaron Hill. Maybe Bret Boone could fit in there. Jose Vidrio. Oh is one of those Brian Roberts of course is one of them. Carlos by was a little longer than that but it was just a few years at the peak of his career and then it was it was over for him too so there's always some second baseman who just puts it all together and has like twenty six homers in a little bit of speed and like a six or seven war and then two two years later just gone. It's weird. Yeah the Euro is remembering was two thousand five seven point. Three baseball reference. Were than here Yeah I think Anki had concussion issues and maybe some sort of PD connection at some point. And he didn't do much after thirty button his second half of his twenty s quite it could. Yeah loved Brian Roberts. All right. Let's see next. We have Eric Chavez. Okay all right With Chavez I think well I mean a I remember him for the back problems. It was always a back problem. So being perpetually injured was one of his things and you always thought like wow if you could just stay healthy. 'cause when he was healthy he played well and when he did have healthy seasons he was very good but he never could really stay healthy and then the other thing I think remembers just his general defensive excellence like diving plays in foul territory catching pop ups in foul territory Tori like that that big expensive fell territory in Oakland in my mind he would just range all over there and make some pretty incredible place what I remember is is I'm GonNa say it was probably two thousand four before the two thousand four season I remember Peter Gammons picking him as his AOL. MVP pick for that season and before the season and I remember adopting that position and also believing that Air Chavez was going to win the MVP award and secondarily. What I remember it is within the last few years looking at his page and realizing that he never made an all star game it felt like I mean? There's there's there's obviously the the sadness of the way that his career was derailed by injuries after he was so good but it felt like for those few years when he was with Oakland he he was fully actualized. It never felt like he was he needed to get better. He was a superstar at the time. And yet somehow never made an all star game which I guess now it now that I think about it. If Anthony Ramdan had developed back as US last off season we would probably would be thinking about his career the same way where Rendong was essentially an MVP VP caliber player every year and pretty widely recognized as a superstar and yet somehow the most basic recognition of a superstar had alluded him and he had some not bending all are so Chevette has made it his whole career without ever making an all star game which is wild I mean he had he had like a a bunch of great years. MVP finishes he was a gold glove in his silver slugger the same year. How do you win the Gold Glove and the silver slugger what other? What else is a third baseman? He's been beating you at that. They're making the All Star game in front of you. I guess fame previous accomplishments. Maybe yeah and he kept trying to come back year after year after after year and he would just play a few games here and there and Usually didn't go that well. Although he did have that renaissance season towards the end of his career. He was this with the Yankees and he got hurt. I think again but when he was healthy yeah actually his the last three years of his career he had a one twenty. CBS or higher but each time it was like hundred thirteen games. Eighty Games four games and then he was done but even then he could kinda hit. Yeah I I read that two thousand twelve season with a lot of fun. I think there was a there was a a lot of popular joy about his his resurgence in the fact that he had found a role as a as as a part time player with the anger is having success on a winning team really crucial some big hits and that was a nice little phase after a lot after like like four years where I mean the four years before that were every bit as bleak as say the final four years of David Rights career. He he never played more than one. Eight hundred seventy five plate appearances in those four years. He was never anywhere close. To average. Four years is a long time for a player who was also at the time time like the one highly paid player on the Oakland A.'s. And because of that because of how much we filtered teams through their payrolls at the time time There was a sense that you know he was. He was burdensome to them. So that's that made it especially I think hard during those four years and so when he finally came out of that as as as valuable player. Who We'd Kinda thought was just playing out his contract until he could retire? It was really joyful time all right right. Jj Poets. Yeah I I don't remember that specific about him other than he was very big in through very hard and had one year where he struck struck out a ton of guys. That's what I remember one. Good year I if I had to guess I guess it was A. I'm going to say a one point one five era and a ton of strikeouts. As what. I remember one good year using credit. All right I'm looking now. One Point Three eight era thirteenth in MVP voting voting for Seattle. It's it's very funny. That we both mentioned tunnel strikeouts because by the standards of ten ten years later there were many strikeouts. He was striking out ten per nine. Big Deal wasn't he in a big like wasn't he in like a big five for one. Trade read from Seattle. Where was he and like the Franklin Darren Oh day maybe was he. And like a Darren. O'Day trade or someone Franklin Gutierrez was he in a Franklin Gutierrez Trade. Who is he in a three team? Trade with Sean Green Leinen. Jeremy read to the mets. Yes okay so Sean Green Not Darren. O'Day wait am I think you know. Joe Smith Joe Smith not dare yes just end Franken good years yeah. Yeah and So yeah he was basically a closer who got traded for like five pieces. That was Seattle's was that was the year that Seattle decided that they were gonNA commit to defense and so they spent the offseason. This was the year I think after the raise head it it got good all of a sudden in the articles were all about how The big chain had upgraded their defense and the mariners did the same thing and they had this incredible old defense on paper at the time and Gutierrez was a part of that and I think people were excited about the mariners in two thousand nine is my recollection because of the JJ put straight. Yeah well they did. Well I mean that was like the Jesse defensive makeover time right. Yeah exactly and and put a big part of that all right Brad. Penny boy I mean I. I don't really have any specific memories Of Brad Penny. I don't think I remember who bred penny was but as far as like specific years or seasons or anything I don't know I remember him as a right hinted Marlins pitcher that's He was pretty good for a while. Yeah I remember compeny. As being part of that marlins rotation in two thousand and three which at the time and also in retrospect was it was really young and really deep and and it seemed like the Marlins could have a dynasty just on their pitching alone so they had twenty five year old Brad. Penny Twenty one. Year old Dontrelle Willis in in his rookie year. Twenty three year old Josh Beckett twenty-six-year-old Aj Burnett and they also had mark Redman. Who is good that year and Dan? Carl Poblano who is good that year and I remember penny being part of that in vaguely remember liking him the most just as the hipster Marlins pitcher to like because he wasn't quite as heralded but he ad- good strikeout-to-walk and ground ball rates and so by whatever for CODA was using in two thousand and four he projected to be pretty good and I think he had a couple of like really dominant starts at the time and then wasn't he part art of the hall. DEEPA DESTA trades that everybody revolted against. Yeah he was traded for Politika so he was in the Politika Trade. That got Paul DEEPA. Desta basically run out of Los Angeles because Deepa Desta traded the human element Penny was the the the main penny and he saw troy where the main players that the dodgers got back and the baseball prospectus position at the time was look at how the dodgers just got these two great players and the La Times position at the time was can you believe that Google has traded away the heart and soul of the team and when the dodgers I don't know did they collapse that year or did they just fail to to advance something it was I guess they didn't collapse because they won the NFL west. Maybe they didn't win. The division series it was seen has proof. That Paul deepened ESTA head blown. It had ruined it in the same way. That like The John Lester Trade that billy bean dead was seen as flawed flawed because they lost the wildcard game and they didn't have the the harder whatever they need the time. So Brad Penny was that just weird to to associate someone mainly with a trade that he was a good part of and yet cost a general manager's job very he's is just such a he's just such a supporting player in that trade and yet that's mostly I see Brad Penny is being significant to the Paul DEEPA. Desta story probably wasn't even Ed probably Paul de Pedestrian. I'm probably over exaggerating. How much that trade even factored into Paul de Panetta's eventual demise in Los Angeles Adam Dunn? All right well I guess I remember a lot about Adam Dunn I remember he hit like a five hundred thirty foot homer one time or at least it was reported to be that long and remember that he was the big donkey and I remember that he was sort of a like Kosei per metric versus old school steps. Kind of guy like the He was a fire. Joe Morgan Guy. Who would come up? Because people would not like Adam Dunn people who like to old school ways of playing the game or whatever and safer people liked him Kasi hit homers and he got on base and walked a lot and and then it was always like Adam Dunn versus one. Pierre was something I wrote about when he retired because they had identical wars at the time which was interesting because they were such dissimilar players and I remember that he hit forty homers. A bunch of times I think Some consecutive seasons in there he had forty really homers. Yeah I remember him hitting one fifty nine and I remember. I remember him being fast when he came up that he was huge and had huge minor polling numbers and he also was fast and when he was twenty two he might have been the most physically impressive baseball player in in the world to me at the time he reminded me of how I felt about Frank Thomas when Frank Thomas had come up and it just looked like a high school or playing against middle middle schoolers and Yeah I love Adam Dunn along with everybody else is part of the part of the mid dots culture war that you liked players like Adam Dunn and other people hated players like Adam Dunn and you would Stand him to your death so I loved Adam down at the time but you know yeah all right. Let's see Carlos Pena well with Penev. Obviously remember the moneyball stuff about how there was You know Carlos Pena versus Harrisburg controversy and then the as traded him and then I really remember how he broke out with the race in two thousand seven and was like one of the best hitters in baseball if not the best hitter in baseball and he was like a tree agent signing that no one had really paid any attention mentioned too and he was not making much money but he was hitting forty something homers all of a sudden and that kind of came out of nowhere. Yeah I remember Carlos Painting Being left handed I mean I remember a lot of remember him. Also the things you said but for some reason the first thing that came to my mind is he's left handed and I stuck stuck on that. I remember him being a really a top prospect. A name that you knew well before he made the major leagues and I remember him. I don't know I just I guess I don't I don't remember. I just remember a left handed. Power Hitter I mean I remember other things but my Mosul remember him. Just being a classic left handed power hitter who would come up with his left handed handed power and that's it. Yeah Pauken air go. Well I mean I remember how beloved he was by White Sox fans Remember he had a big hit. I mean he caught the last out of the two thousand five world series as a first baseman teeth like ran up up to the mound with his arms raised and I think he had. He had a grand slam in that serious. Like a come from behind Grand Slam. Maybe it was. It was one of the earlier our games and so I remember that specific hit but Otherwise I guess just sort of generally how long he was a white sock in how popular he was there. Yeah I remember I remember imagining him. As a catcher I remember him being a major like a forty homerun major leaguer and imagining him as a catching prospect which is what he originally was. And I don't know why I remember him. I remember him being a free agent in the year that the the before the last couple of years the year when the free agent market had last last kind of collapsed was the year that Pauken. Erica was a free agent and so there was a whole group of free agents who were not getting much not getting as much which is maybe as we had expected at the time and I think Kinetico got the biggest deal of the off season and it was for like forty eight million dollars. It wasn't like a big deal. There were no huge deals else so I remember him being a free agent that off season as well row labontes. Well I guess I primarily remember. Jeff Sullivan's twitter Avatar of relevant. Yeah they are in the fall into the ground but I also on a more positive note remember just abundance blossoming late and hitting like more homers in his thirty s then a Lotta legendary players and like two thousand twelve. When the Yankees got him he went on a pretty incredible run? He hit the tunnel home runs for them in not out of playing time and then was super clutch in the postseason that year and had like a couple bleats game winning. I think think home runs. And there was like one game where he hit a game tying home run and then also hit a game. Winning home run. I think he had like pinch. Hit for a rod in the middle. Yeah Game Yeah because a rod was hurt and it was a hurt no A. Rod was getting benched. tyrod had been dropped to eighth in the lineup that series and and they didn't he actually just get pinch hit for by Rail Labontes or Alabama's had somehow be taken over in almost like a like a semi a platoon with him. That postseason era was hurt. Like he had he had a hip thing right and I think because he got surgery for it after the fact so he wasn't like inactive but he was playing through injury at the time and he was bad so yeah I remember that but yet just the general arc of his career. Your was pretty extraordinary. Yeah I remember yeah all of that. What you just said first thing I think about is the drama in that postseason with a rod though where a Baez was the other option and was having the postseason of his life with these huge home runs and so I just remember his role in that story but yeah I think I've said it before a Baez? I don't even know if this is technically true but I always think give a banias as a player who had a hall of Fame Thirties. But you do most of your work getting to the hall of fame in your twenties. So it's not like he got anywhere close to hall tame levels but for half his career. He was as good as most hall of famers are in the same period of their career which doesn't count for that much but always it seemed like a pretty impressive achievement. Yep All right Sean Higgins. Oh well I remember how fun he was for a while with the angels. Listen then how unfunny he was after that with the mariners after they signed him to that dealer or was it the angels who signed him to the deal and then the mariners acquired him Mariner Mariner signed him to the deal okay and he just kind of fell off the table after that but for while there he was so fun because he was small and he you would have lots of doubles right and he got on base allowed. Install a ton of basis and would hit for high averages and was just sort of a spark plug who was quite valuable for a few years. Yeah I loved Sean. Figgins at the time was one. Maybe my favorite player in baseball and I remember him for a few things. I remember him leading the League in walks even though all he was was a super fast player with no power and like the last person you would walk. I've always been fascinated by players who walk a lot. Even though your primary goal is a pitcher is just a not walk. That player you know old. Ricky Henderson is my classic example apple them obsessed with the final years of Ricki Henderson's career and Sean figgins was kind of like that when he was good. You all you had to do was just. I don't walk him. He can't hit it over the fence. He's GonNa Steal Second and he led the League in walks. That's crazy. He led the League in walks. And so I I love loved that he was a super utility player. I use that word a lot when I was writing about him because he was a super utility player who would play everywhere and then he finally you got a position of his own with the angels and he was really good at it. He was I thought very underrated defensive. Third Basement in one of the best. At at the time I mean I remember him him and Bell trae basically being the two best defensive third basement in the game and I'm looking now and in fact that year ear two thousand nine. He was a plus twenty nine third baseman according to baseball reference which is a huge number for a third baseman. And so those are the things I remember. Remember about Sean. Fagan's I love Sean Higgins. Yeah also that. He was very quiet and Raphael for call his arm. I guess that's one thing that sends us the most. I wish we had stat cast for his arm because it was probably I'd be curious to see how fast he was throwing his he. He just had a a rocket arm. Yeah for me. It's his speed. I remember him as the fastest player in baseball for a time. I don't know if he actually was but he looked like the fastest when he ran and and he would do this little like he would do this running swinging thing which was not quite abundant but was also not quite a swing. And I don't think I ever saw at work. But it looked like he was trying to invent a new way of hitting this sort of running half swing so I remember him doing that. I think that when for call was in his the first couple of years he was maybe the most exciting player in baseball close to it just in sort of the same way that tees is. It's a now. He was extremely fast. Extremely strong quite young and knew how to hit really well and he felt like he was going to beat you a hundred percent of the time and I'm looking now and it's really amazing. How kinda unexceptional his numbers were? I remember being way better than these numbers. Yeah all right right Bobby Abreu w well I guess for me what stands out is that he was traded to the Yankees at right around the time that I was starting to get into sabermetrics stuff really in a big way so I think baseball between the numbers which was kind of a formative book for me. You had come out. I think that year earlier that year and that Kinda converted me and then the Yankees traded for him. They didn't give up much as as I recall I think they gave up their former first-round pick who never amounted to anything and Reliever or something and they got Bobby Abreu and he was so selective and so patient and he had such good on base percentages even at that point in his career when it was towards the end it was. It's just sort of a joy to watch him and as someone who had really become converted to the cult of on base percentage of that not too long before that he he was Someone I really enjoyed watching at the key took playing time maybe from Bernie Williams which was sort of sad because Bernie was maybe my favorite player of all time but that was right at the tail end of his career and he was Pretty much done at that point and had been done for a while so it was bittersweet but It was nice to see at Bray. Who even at that point was just such a force in the batter's box and really is like a near Hall of Famer not a Hall of Famer for I don't think but but a a great player I loved Bobby Abreu I think of him? I remember him having the Best I in baseball. Yeah thinking of him mainly as that play with the best I I in baseball I also think of him. As having one of the steepest aging curves as a defender of very few players existed did as good as he was when he was young in the field and as bad as he was when he was old in the field and so I just think of his career arc Ark as being kind of the typical like that is what that is what aging looks. Like to me. Bobby Abreu in the field going from young to old and I love that he was such a good hitter. So good in the batter's box That it never he he he never was a burden he was even even as a D. H.. Even as one of the worst defensive midfielders in his old age he was still a a fun player to have on your team and somebody who probably if if he came up to bat right now as a forty seven year old forty six year old. Whatever he is against my team? I would probably still be nervous. Yeah probably still wouldn't swing it. Bad pitches he went. He went something like I think he went like fifteen years without swinging at a three. Oh pitch and then he finally did. He did have a reputation for being while shy. I don't know how merited it was. But people would certainly say that about him. He'd be afraid to crash crashed into the wall and so he would stand back in and let catchable balls go over his head because he didn't want to go close to the wall. Jason Giambi. Gosh I mean into. I remember him being sweaty very sweaty huge throbbing biceps Wien and he just kind of like he went from this. Like like long haired wild child with as to this like shaved corporate type just straight laced guy with the Yankees which was sort of a strange transition but at least early in his Yankees career he was Still really excellent like what he wanted to. Vp Award. Right and he He he was one of the best hitters in baseball for a few years. They're just a really great hitter. And then he had some weird like yet to itary tumor or something and he lost weight and he missed playing time. And I don't know what the story was there but that Sorta Septum of some of the strength but then he had that late period It in his career when he became the the veteran mentor and he would go to like the rockies or whatever and played forty games or something but beyond the roster all year just for leadership which was sort of surprising because no one put a projected that for Jason Ciampi when he was young. Yeah I remember those years those late years most they really really stuck in my mind. And I particularly remember the year that he was with the rockies in that role when he was when he was actually quite good as a pinch hitter He had like nine nine something up as a pinch hitter and it seemed like That was in high to me that it was almost like his most fulfilling year because he was he was legendary around the game for his clubhouse presence at that point in a way that I think was above the other clubhouse God's at the time he was Zina's Zina's like the Titan of them all and he had this really successful year as a forty year old pinch hitter in an era where there are not many forty year old pinch hitters anymore. I also remember him having so his two incredible years at the beginning of the decade. And maybe maybe that whole five-year run from two thousand to two thousand five. I guess with six Sierra this was this came when replacement level was still kind of being figured out and war. which at the time was all there was was warp was being figured out and being recalibrated and changing from year to year and they went warp one and then warmer three and and if you look at those old articles roles at the time which in my writing grew I I have reason to often consult with old articles which of course are still in in the same amber that they were lodged in the time and so they haven't been changed updated with the wars? And so you see these charts that have war as we knew it in two thousand hasn't three or two thousand four and you'll just come across a Jason Giambi season. When he was he was the best player in the American League? You'll come across Jason jammies season season. Where he's like eighteen war and so in my in my mind I just think of those? Few years of Jason Giambi is being above and beyond anything because they were like eighteen war seasons. And if you look at them now they're like nine or ten warm all right cliff Lee so quickly I think of as Well being being one of the best pitcher in baseball may be the best pitcher in baseball for like a few years there and another sort of late bloomer. I I guess of because he had had that year where he was terrible. And then t went to the miners right and then he came back as a new manned and Won A cy young on the word and it was amazing. And so I remember that transformation and just generally how great his control and his miniscule walk rates and great strikeout-to-walk reach ratios. Yeah that's the strikeout-to-walk ratio is what I think of him and he was setting records at the time he was leading the League at the time and in in looking at it now. The strikeouts weren't that high in the announced that we use strikeout minus walk rate more as an analytical relationship tipped rather than strikeout-to-walk rate because of how it can be distorted by the by the denominator. Basically we clearly probably would not rate quite so highly in my mind now as he did at the time but all the same. I mean these Phipps were outrageous. He led the League begin. V A couple of years And in two thousand two thousand nine ten eleven I probably I. I'm pretty sure I thought he was the best pitcher in baseball. No and I don't see any reason to reassess that he probably was the best pitcher in baseball for maybe as many as five years. That's great. That's great he. I'm glad he's on this ballot ballot. He was definitely a hall of fame. Level Pitcher for a non hall of fame level length of time so forty three war in just two thousand innings which is a lot for two thousand in the last the last first timers is derrick. JEETER and I don't really have an answer for that. I don't really know single thing comes the mind Derek. JETER is is just a brand In a way that it's hard for me to think of him as anything other than this bright shining famous this thing that has always been there So if I had to think of US single thing it would probably be how I feel bad and saying this is probably just the sheer mass of his negative defensive war which I think is a testament to how great he was that despite all of that I have zero doubt that he is all famer in an all time great but it is a huge negative number and every time I look at it I I sort of like his in. I'm Gary Sheffield's are like the runaway. Negative defensive wars of our era of course. He was a shortstop so He had defensive value that Gary Sheffield didn't but still it's a a big number and I like looking at that page and being overwhelmed by the size of it. Yup Yeah I mean I remember so many specific things things about jeeter that we could do a whole podcast about it so I don't know that there's any one like obviously you remember the highlight plays that you've seen a million times. The Foot Doc. Plays in the running into the stands to catch the ball play and all the jumping foot plays. And I mean it's it's Derrick jeeter. I remember all the commercials Taylor was an I remember who've Dirk Koetter dated. I remember the walk off in his last game at Yankee Stadium. In you know there's a million Derrick jeeter Peter Memories. You don't have to remember that guy because everyone remembers that guy all right what we did them all. I'm glad we got to remember these guys 'cause As Meg often often points out we should remember them even though they're not hall of famers most of them just having long careers getting on the ballot. It's a big thing that deserves to be celebrated in a no that Jay Jaffe has given each of them their due in a series at fan graphs so we have remembered those guys. Hope you have to. Yeah and there really is almost no difference in a in a in A. There's almost no difference between these players that we talked about and the actual hall of famers. The margin is so so so so razor the thin and it's in a way it's kind of a great injustice of the world that there is such a stark dividing line in how history remember them and then how we see that because they were also huge parts of the sport and they maximize their talent and they were incredible and they were phenomenal and remembered. All right that will do it for today. Thank you for listening. You can't support the podcast on Patriot and going to patriot. Dot Com slash effectively wild. The following five listeners have already made that. Excellent decision signed up to pledge some small the amount to help keep the podcast going and get themselves access to some perks Michael Hamilton Heart. Ken Copen Joel. Watts will Hickman and canard pack. Thanks twelve you can join our facebook group at FACEBOOK DOT com slash group session actively wild you. You can rate review and subscribe to effectively wild on itunes and other podcasts platforms. Keep your questions and comments for me and meg and SAM coming the email at podcast congrats dot com or via the paycheck misting system. If you are a supporter thinks we will get to emails next time. Thanks Joe Higgins for his editing assistance and we will be back with another episode a little later this week. Yeah oreo brand

baseball Red Sox Alex Cora Astros Josh Donaldson Shane Mack David Yankees Houston Jose Valverde writer Mike Bernard Gilkey Boston Member Bernard Gilkey Bernard League College Baseball MVP braves Ben
Voice UX Best Practices with Emerson Sklar of Applause - Voicebot Podcast Ep 66

The Voicebot Podcast

1:04:22 hr | 2 years ago

Voice UX Best Practices with Emerson Sklar of Applause - Voicebot Podcast Ep 66

"This is episode number sixty six of the voice podcast today's guest. Emerson Sklar from applause. We talk voice you ex best practices. Welcome back voice about listeners. I'm here today with Emerson Sklar. He is the technical evangelist at applause, which is the global leader in real world testing for web and mobile applications and more recently his turn detention DeVos apps such as Amazon, Alexa, Google assistant, the types of technologies. We talk about every week on this podcast. We're talking today about voice, you wax. And the recent e book that voice Bod developed around voice, you X best practices that e book was sponsored by laws. We collaborated on that. It's based on interviews. I've done over the last year. Several dozen of them for this podcast with people that are either full-time professional designers who have been involved in voice designed and they shared their insights over time. And really the idea. There was there's a lot of jams in insights that are spread across fifty sixty hours of podcast content. We wanted extract those nuggets put him in a in a document that was easy for people to. Access. So that they can use it as a reference document, they could use it for their teams or maybe news educational document, and it really lives somewhere between the idea of the blog post, which says here the five things you need to know about voice design, and like the full length books, such as designing voice user interfaces by my friend, Cathy Pearl, which is for people really wanna go much more into depth. So this sort of fits right in the middle of that. And we've gotten tremendous response from it. So far thought it would be interesting to have Emerson join me because of his expertise in design, but also an application testing because that's such a big part of that. So today, we're going to hear some audio clips from several of these experts that I interviewed over the past year, and have, you know, wind up contributing to the book, and that the the key thing for we think about Emerson and applause as a lot of times, these these wonderful designs wind up in the desk of someone intesting QA, and the consistency of the quality isn't always there. So that's one of the things that we want to talk about and hopefully. Will help people avoid common heirs and then really extend the capability of the of their voice apps by adding some things that not only make it a smoother more exceptional experience for users. But also, you know, maybe offer some delight and some things that really make a difference in approving that user experience. I so let's talk today with Emerson about the good the bad and the ugly of voice design. Emerson has a computer science degree from West Virginia university. Go mountaineers and has worked as a developer attest engineer in other technical roles companies ranging from microphone says and invertebrates to Jili is working to plausible is introduced him to a wide variety of applications developed by leading brands software companies media businesses around the world, he and I recently had the chance to discuss voice user experience design the digital exchange conference in Boston. And I'm excited to continue that discussion here, and that's and that's that's the way you should think about as a continuation that discussion. Emerson welcome to the voice. Podcast. Thank you very much very excited. Harake great. And then just one note for those of you who are listening along we will refer to the voice spot or the voice. You ex best practices e book a few times. We'll tell you like pages and sections and some of these in some of our commentary if you wanna download that just go to voice body, I Ford slash research, or you can just go to voice spot AI Ford slash and then the research tab in the navigation bar, this dropdown, just click on voice you ex best practices. You can download that right now foul along you don't need it. You can just listen no out of your driving. So please don't download that now. But if you're not nude like to follow along, we will try to create an easy way for you to use that as a resource at the same time. Okay. So Emerson I'm excited to have you here. I do think it would be helpful for you to share with the listeners that are not familiar with the plaza. What the company does and what your role is there? Sure. Absolutely. So applause was founded about eleven years ago on this notion of crowd source testings are. Unders wanted to find a way to leverage a scalable representatives set of tests professionals to test their applications, regardless of what they might be. But not have to maintain those types of teams don't have to maintain that type of overhead throughout an entire calendar year being able to spike up and spike down the testing testing changes testing needs changed since that time. We've four thousand customers were in on nine of the top ten organizations in just about any kind of business vertical. And we really are focused on ensuring at the end of the day that you delight your customers, regardless of who they are where they are what platforms are interfaces, they're using to interact digital experience. Sweet we leverage this global crowd of over four hundred thousand ranked rated vetted Kuwait professionals to conduct alive variety of tasks Tess focused on traditional testing manual or automated ability on its payment instrument testing, we have a wing of the organization dedicated to use ability end design, which I think is pretty relevant relevant for this talk. And we actually have a wing of the company dedicated. Specific to voice at unique complexity that exists there within applause itself. I'm the tech Vangelis Swai have a role kind of identifying new technologies or new industries that might be interesting for applause to work with in this case, the on the voice as we'd actually already been working with many organizations for the last six or so years in in the voice banks before fully dedicating practice to in addition to the kind of waste focused work. I also get to work with our largest west coast customers trying to see again for the very very deireadh ways that they're real users. Adults children across the globe, very ways that there really is actually. So that's that's one of the questions. I had for you that I think would be important to clarify. You have testers that are predominantly civilians irregular consumers is it a mix of consumers, plus professional QA tests. Folks, what is it shorts? It is a mix. I would say the focus is for most companies most companies who are just using us for. Testing mobile apps, for example, focuses on finding those QA professionals, but in especially in the voice world that real de technical expertise that real test wrecks petits is not necessarily Representative of an actual user eating out in that side of the voice world, we do work with with Roche diagnostics, for example, testing connected glucose meters. So my by perspective, frankly, on the you know, the realities of how you would use connect you close meter really not that not that relevant for a company like Roche diagnostics. So we do have within the community. We have a subset of the community that are people that are not professionals that are a lay people if you will. But that are get real Representative customers and users of of these different applications the benefit of of them being the applause community is that we have already we've conducted investigations their background. They're not disclosure agreements signed with us do that with other customers. So we we have this very secure repeatable methodical approach to leveraging humane prof. Nationals to leveraging the little grandma down the street and essentially everybody in between to make sure that we get really valuable relative feedback for customers. So I think you've named one point. That's maybe a little bit different than a traditional. Let's say web app that you might be testing or mobile app where there might be a premium placed on having a professional testing professional someone who understands QA and test for those. But in the voice world that there's a premium on having real world testing because it's not as much about maybe the professional tester, but just about how humans would interact with a device is that correct? And if so are there other things that are different about your approach when you look at voice testing versus mobile web. Yeah. There's I think that's definitely one aspect of it certainly the complexity of the characteristics of people's voices ads at a significant challenge even even with all the benefit that of voice platforms like Amazon, Google provide us at the significant. Challenge for a lot of developers. I think as well that customer expectation really is is not yet totally defined end. So so whereas before you could guarantee. Hey, yes, this is generally how you know, your average plus Mer with a mobile phone in the United States is generally how they're going to act. I think with with the voice world figuring out. Exactly what those types of the is. Ours is pretty talented similarly than testing those types of behaviors accurately replicating those in somebody's real home in somebody's car in hospital. Wherever may be accurately. Replicating goes becomes a heck of a child. Yeah. I can imagine. And when you're doing this, what type of scale are your customers normally looking for in terms of the number of testers is dozens hundreds thousands with with a with a community of over four hundred thousand people every time we mentioned that to people people say great, let me like fingers and get get two hundred thousand dollars testing skill tomorrow. What what we found? Found on the mobile side at what today has remained true on the on the voice side. Although there are some some caveats talk about, but what we found is that getting even though too great data point getting that huge volume of data is is oftentimes not valuable, and in many cases, actually can introduce that paralysis of choice can can cause people to to to collect the wrong inferences from what their customers are with potential users are reporting, I think the way around that is twinned dente fi a smaller subset of people who as accurately as possible represent some demographic profile some persona of those users catcher their feedback in arraigned on it, and and kind of determine again for for for real people for the people who are the end users to determine how that impacts. Okay. So is it typically dozens hundreds is opposed to tens of thousands. I I would say typically tens to dozens we certainly do much larger. Gail type tests where necessary, but and you know, if money were to issue for people that are investing into the voice world than of course, we recommend that everybody used us hundreds of thousands of people. But I think even the given the realities of voices today, given the realities investments that a lot workers as you're making and the realities of kind of customers changing expectations of minimum quality invoiced that that you don't need to boil the ocean. You don't need to have those extraordinary corpus of people participating you really need. Good quality feedback from all our supper. So what I wanna do? Now is since we have background on your perspective. And are you are you come at voice. I want to go through some of the things that we used from the experts in the voice USC book in the first thing. I wanna do. I wanna talk about a comment by Shane Mack from assist. So he said everything about voices different than what we have seen with web. And. Mobile. So let's listen to that. And then I'll have you respond to his comments. I underestimated on a level. I can't even tell you how complex the spaces. Because when you have in the web nap world, you have one hundred people that do one thing, and you have to Mazar flow, and in this world, you have one hundred people that do one hundred different things and infant different ways. So everything changes, the analytics changed the way to think about design changes the QA process in which you go through the expectation of the consumer and like it's such. A new paradigm that I believe all of the tools to build successfully. In this space will need to be recreated, and they're not the same as webinars. And I think that is the opportunity for a lot and lot of companies that if the consumer interface too, many things not even brands products, you can talk to everything in the future of the consumer interfaces language. Designing language is going to be a whole different game than designing websites and apps, and I think all the software to successfully do that will have to be rebuilt. So Shane says everything has a change. Now, you come from web web mobile God forbid, someone might actually call you from the legacy world at some point. You know, there's a couple of different ways this could happen. So if everything needs to be new, then it could be new companies, creating it or could be exiting companies in the space building new tools. Have you built new tools to support voice, absolutely tools processes and people? I think that the iron triangle of the combination of the threes vinyl four. Really any kind of project to work, but, but especially in the voice, so I think the one thing that I think has it changed. And this is this is applauses perspective is given given our history in the legacy world thing. The one thing that hasn't changed is that quality really the the way to differentiate yourself in this crowded market. There are a lot of similar products lesson skills for for many people out there in the world. So if given a given choices between maybe not identical, but between equally acceptable digital experiences. Customers are going to hop around. Because the cost of context switches is pretty low, but they're gonna make those decisions based on that on that overall customer experience on the overall quality what goes into that quality the metrics that by which it is measured. I think have changed significantly. And I think to catch up organizations that are applause that are supporting who developing these experiences for skill manufacturers people making the s devices, I think the obvious. The design methodology is very very different those the complexity of the audio itself of people speaking profiles. But then the conveyance of information customers retention of that info from a from purely technological stamp when I think the the development tools really have not caught up. I mean, I I remember being this is this is going to date me a little bit. I remember being in middle school learning Java on Borland J builder and thinking it was the best thing ever until until clips came around and realizing how you know, something that really is tailor-made that is specific to that type of world. How out drastically different? It can be I think in the in the voice development world, the Amazon has given us tremendous number resources will the same. But it is simply not as easy for people to go and spin up high-quality skills has as it is. For the for the website. I think that's interesting now, let's let's on rap one of Shane's com or Shane's comment a little bit. He says everything's different right? I'm not sure the right? But that's all made a lot of things are significantly different. But what are some things that you see that are the same while? I think I think it's pretty interesting that we are in a phase today, very similar to with regards to customer sentiment to where we were maybe twenty years ago in two more than twenty years ago in the web world. I remember when Amazon I came out, and it was just you could just find books and that was in. If you go the way back machine get a picture of what has on was when it first came out released glass from the past. So I I remember when that came out, and my my parents had significant concerns over sending their credit card information over the internet to some any factors can send them a set of a product idea of doing that the comfort level was was. Really not there today that comfort level is there. But, but in the voice vote, it doesn't exist. People are still very afraid for security reasons for the transmission and maintenance of their PC, I formation people are still very concerned at voice hasn't caught up. So we we are we're kind of following that same sort of path where there is some early adopters. There are people who are in iast are some very clear cut use cases, a lot in healthcare, smart, home automation, that people are are embracing technology. And then for four a lot of people for a lot of that critical mass of the of the United States, at least they have that same kind of that saying kind of concern that they had in in previous emerging markets that okay, by the way, I think goes to that's a great example of where you know, we as tech for people are not maybe the best representatives of those end users because if I thought about like, why would I absolutely I would not wanna buy something on Amazon on the echo. It's because I want to read. Views. I wanna I wanna look at best buy get cheaper or whatever. But for for the critical mass for the majority of people, and there's a statistic chart that is fascinating that that national this out for the majority of people that doesn't even doesn't even focus doesn't come into their minds. That is not even at all reason why they'd be concerned buying something purely with voice, and that has those nuances are just fascinate. Absolutely. Well, actually, you know, this is interesting too. So this goes in to another clip that we have and so move that one up at one thing that is different is that we don't have these common conventions. And I think the idea here is there's conventions for building things in common conventions for users to understand how to use how to use new technology, and these comic conventions, don't yet exist for voice, you ex design, and they don't necessarily therefore exist for usability on that on the other end. You know is a result. We don't have common consumer expectations. So let's listen. Quickly to Mark Webster of say spring talking about this. I mean, I think this is what's exciting about the space right now is from a design perspective. There's a lot of stuff to figure out here. We we also don't even have you ex- convention yet. Right. When I open a mobile app, I know I can pull down to refresh. I know it can swipe contam- like there's a lot of expected user behavior to your earlier point about. Sorta navigation and context a lot of you X is figuring out navigation, and how do you explain available actions to users had you let them know the context of where they are in the experience and all that's going to be new invoice. And we don't have any of that stuff yet. We don't have a design system for there's something called a design system in in visual that, you know. Group has material design. They're all there's a framework bootstrap that you can use for, you know, web immobile none of that stuff exists yet, invoice. So like, what are the things that I as a designer lean back on right? If I give you a green check box. You know, what that means? If I give you a red x, you know, what that means. But we're going to have to the final lot of that stuff for voice. So I think that's an interesting for set of points by mar. So does your testing that you've done so far invoice apps? I know you've done a lot of this already. Have you identified common conventions that either correct or incorrect comic events designers are are putting forward into your testing regimen. And have you created some sense of what customer expectations are for these different types of voice experiences. Sure. So I think we have I think we have an understanding of a lot of the pretty simple design conventions. I think these would be true not just voice, but would be. Like in the in the call center in the Ivy our world as well. But think things like like not burying the lead, providing the in this case, it's actually it's actually almost the opposite for finding the relevant information that your customer needs at the time that they are most going to retain that information in ensuring that the responses that you provide are short enough that somebody could based on that particular profile based on language that they're speaking could actually could actually internalize it. I think one convention from the consumer standpoint that is maybe a slightly controversial one has has pros and cons is that consumers of voice experiences. I think understand today that the skills interacting with the devices that they're using are less mature than they are used to in the traditional desktop or mobile world. So it's good that that customers understand. Hey, this is not everything is perfected not. It doesn't have to be just as robust as they my mobile banking app would be or something like that. But it also has that it's also slightly negative because customers have this diminished expectation of the quality that they're going to get from the brands that the already know in love today. So are you finding in the testing the real world testing that you're doing consumer civilians, everyone refer to them that they are more forgiving when interacting with a voice app in terms of the way, they document their experience the types of errors. They log the night were historically for mobile app. I would say, yes. And no. So so they are I think people are more forgiving in understanding that it's not a that. In many cases, it's not finished perfect product. I think on the flip side people go into it's being skeptical right out of the gate. Not not having that comfort and familiarity and having potentially poor experiences with other leading brands that have not by optimal voice experiences out there today. So I think people go in with with some kind of air of skepticism, I think they're also really significant and this is an area that applauses doing research in Charlotte. People are doing are doing research. But it will be pretty interesting is that I think there are. There are pretty wide gaps even with things as simple as like socioeconomic status over how people interact with these virtual assistance. I did I spent my summers working at least not camp in Maryland. I made a simple scale the answer like front ask questions. You know? Hey, what whip what class is being taught right now. Whereas my son went taking and seeing seeing people from you know. You know, from very very very wealthy upper middle class and upper class communities. Come and seeing how they interact with this type of scale in end, a not not a great skill developer. So is not is not perfect by any means wasn't wasn't fully functional, but seeing the way that they interact with versus seeing the way that, you know, maybe some of the people that are local to the area that that their parents, you know, own large chicken farms, and they are used to interacting with with far machinery that is very mechanical nature, very reliable, very, you know, personally fixable. I think I think those those types of customer expectations than also drastically impact how they interact with a smart virtual assistant, or with with these voice skills. I can imagine from a testing standpoint the lack of conventions creates potential issues as well. So it's not as clear necessarily how to set up your test protocol, even if you're using. No, professional testers for voice have because these conventions don't exist. And then from a consumer standpoint, are you actually setting up a test protocol for them to go through or you just having to saying, hey, I want you to spend twenty minutes with this and give your feedback. So you have more this open ended response. Sweet. We can we can do both. And I think the the choice recommendation about which to do when comes from one of the pillars of the of the applause organization, which is this notion of of a white glove service. So even though we are a firm believer that testing that capturing user feedback is critical to to any digital experience. I think if you asked even companies that aren't doing a whole lot of testing today. They would say, oh, yes testing is definitely critical. It's it's a vital importance. But the realities of software development or that a lot of times you start out with this in your sprint might have two weeks to to test a current pill as as development continue. As as the data slide to the right as schedule starts to slip suddenly in shoe weeks one week, and you know, once released a product to market your down to twenty four hours before before it's in your customers hands. So we we need we need a way to let people run faster and faster, and we can't do that. If we're constantly harassing somebody to say, hey, tell us explicitly what we need test. Give us these explicit. Use cases test cases to tell us your exact format that you want the stuff in we to. We don't wanna slow people down. We want to give people way to get this actionable feedback hands as as possible, which is one of the limiting factors with traditional testings. So in addition to like, virtually a third of the organization being dedicated to actually running these company to running these projects to being liaisons with our customers to sitting in their scrum meetings and talking to their developers and taking proactive managerial approach to what should be tested, and when we then have. You know, an unintended wing of the company dedicated to voice our usability team is led by by the lustrous into bleaker who has worked for a long time. She's firstly the most Allah Gebriel, you X expert that I've ever had the pleasure of beating. It has a strong background in voice. Sweet. We make sure that we find people who have this high market expertise, either in the voice space Billy's face in design in intest management. Make sure that we leverage the right people for the right task. Because I yeah. 'cause I agree. I don't I don't think there is a a cookie Connor this fits everybody approach. I think I think there is a lot of uniqueness in in this space. And again, you know, I may not be the best person to say, hey, you wanna release a anew monetize shopping app? Your that's why see recommendations, and that's that's why we have these kinds of experts. I think the other the other expert of the other most valuable place to get that to get that. Data with some caveats is from the real customers. So, you know, in in addition, wheat, we may have a subset of testers who we who are experts at finding defects related to account linking in Alexa, skills, and those testers might be most affable to provide feedback about the account linking and be able to fine. Hey above under these circumstances with this female cat. Here's here's why it doesn't work for informing the general design, we want to leverage, these experts leverage, this kind of voice team and then find and not necessarily filter, but find and aggregate and kind of analyze good volumes of user data to be able to make informed recommendations. That makes sense. I will say that, you know, this idea of conventions. I think is an important one. And you mentioned Ivy are so we actually have some experience with the interactive voice response systems, the call center systems, and if I looked through some of the clips, we have your Kathy Pearl from Google, she discusses her work with Ivy are and how was frustrating for designers as it was for users in the introduction of Amazon, actually, really changed all that. So so that's the Kathy Kathy Pearl is she works. Google Alexa, Vandross. She's also the author of designing voice user interfaces, which was published by O'Reilly. Let's hear what she had to say about Ivar conventions that may impact the way we think about voice and one of the frustrations for me at that time was certainly the fact that so many times our clients said look we're trying to cut costs. This is why built an Ivy are we don't want people to go to the agents. So make them say operator six times before they. Patronage it we'd say, no, no, no, there are certain automated tasks people be happy to do invoice in their certain tasks, they really wanna person just separate those and let them talk about personal. Anyway, it was always kind of a battle. So I got fed up with voice, and I I quit. And I said, I'm never doing voice again, it was a while before I got back into it. But the point I'm trying to make is that I think they're still some negativity around VR, but not so much always around voice. Because in my mind were in the second era, the second way of voice products with which started with Amazon echo where now instead of a barrier between you and something you want. It can be an added value in your life. I think Amazon echo did a wonderful Amazon data wonderful job when they released the echo of making. It seem like could do very little it can play music cassette a timer as about it. And to every time you discover something else that can do. It's the light. It's like I didn't expect that. And so think they set it up on a really nice way that. Get more out of it than they expected. And now, I feel like a lot of people are more positive about voice guy. Think it's it's hard for me to contest that people are absolutely more positive about foist today than they were when they are thinking about calling their Bank. You get an idea our system. Absolutely agree. I think it's a I think it's fascinating. How people give enough the end user experience is the same people do have that that different perspective. People give Alexa abai almost for. Whereas before they would get personally frustrated, they'd get upset over systems. Not understanding not immediately taking them to a real person. I see a lot of a lot of customers as friends of mine taking a an almost comical approach to to the same kind of challenges. Now Emerson you can personalize this. You're talking about your friends, and they these you can substitute the personal pronoun. Yes. When I am playing when I'm playing the jeopardy skill which is one of. Favorite skills? And I'm I'm pretty darn good at jeopardy. So so Mike Mike tracking of my weekly and monthly stats is is always a big big bragging point when we have have friends over. So when jeopardy doesn't understand the response that I said perfectly. Thanks. I said I said something else in things we announce apartment record by my scores is permanently affected as a result. Might response to my feelings are very very different than when I'm calling into Alaska Airlines trying to change a flight. Even if it's not a flight that's immediately. It's a fight that's in two weeks. And the first thing that it does say Everson onto your mileage plan say we're speak your models plan number no matter how clearly under ideal audio conditions. No matter how you do it. It never seen understand can't pick up my phone number. So I waste knows forty five seconds. Let's say trying to get to a real person. I know it's terrible in. It's like it. They have this standard thing. So many put up there like the options have changed so clean. All of that. And that's total BS the options never changed because they put these things out, and they just leave him there. They don't actually update them. And for the for the ninety nine percent of people that are calling in. They only need one option. And it's always the first option. It's like give me an agent. Yeah. Right. They don't care about talking to investors or or becoming a pilot or something they're not calling in for those types of of roles. Protect for the listeners here. And I've just learned this by talking to a bunch of people who designed VR systems much to their chagrin their overlords at the companies are working for would say, we don't want these people that hit an agent because we're we're trying to reduce our call vibe agents. So sometimes you have to hit pound or zero or ask for agent, those are sort of the three different types of things that will get you to agent. Sometimes you have to do it six times before it'll give age. So I I learned anecdotally the that if you use extensive. Vanity that a lot of design the our systems actually will will cut you right through to agent immediately. If insider protect. But that's something. You've just heard you've never used personally Ono, I use it very regularly. All right. So, you know, it's really interesting to that. I have this other quote here from Dr med e from whitland go used Amazon he was at angel dot com where they were doing voice webpages over a decade ago. But they're also doing a call center stuff, and he he laid it out sort of different perspective. I thought quite well. And this is for those of you have the voice you actually book out. This is from page thirteen. He says usually people are not calling in making a phone call like a center, a call center, usually people are not calling in to talk to a voice automation. They're calling in to talk to a person. And so it's always they call in. And then they get this thing. They're like I have to put up with it. And so off the bat the conversation doesn't start off on a good note. Whereas with Alexa, Google assistant you intentionally or knowingly are talking to a robot or something that is not human. You don't perceive it as something that comes between you and a human. I think that was a really insightful comment. That's pretty interesting. I do think they don't really exist today. Certainly, I'm sure there are some skills out there that that to have this certain not at the scale of widespread adoption of the ours. We don't really have a direct a direct correlation. Directa similar experience in the voice assisted space. I would be I'd be pretty curious it, we can get applause to to interesting case study published I'd be pretty curious to see given virtually identical experiences. Somebody calling into a traditional are getting a person versus somebody speaking to a smart assistance and having it refer them to a person interested to see what the what the customer sentiment is. I do think people will be on the voice space. People be quite a bit more more forgiving. It makes perfect sense. To me. I'm calling to talk to a person versus I know. I'm pulling up a Bhatt of some sort my expectations. Just from the start are very different in one of the things that you know, I come across very often is people try to understand the difference between voice chat we chat bots got to critical mass much faster than than the current era of voice around the Lexa skills and then Google cistern actions. And so a lot of people have that framework. We also discussed in the book this idea that that there these are very different. So I've got a something here from Shane Mack again from assessed, and he talks about a couple of things that are different one in particular that there's this idea that you haven't actual voice with voice assistant skill or action of versus just taxed in. So there's something important there. And then I've got another clip here, and I'm gonna play them back to back. So the second person you're gonna here. John Koenig from Jovo in he'll talk about the fact that chat is in a synchronous experience or can be a synchronous experience versus voice. So let me pull those up. There are major differences one one thing that we think is fascinating. I give you a strategy level is every brand actually believes the same. So every brand believes if it works on messaging should work on voice and vice versa. So that's the first thing that is actually not true. So then it's what is true between them. And basically everything's a flow everything steps at steps are related by language. And if you have language at every step than every steps connected. So like maps aren't even the way to do this base. When everyone of the game is doing visual map editors that's the way to build the steps that you think but in the future, it's basically circle of everything connected. And then the second thing is messaging versus voice that I think is really really really fascinating is that brands in voice are definitely going to have to make their voice take lonely planet for an example, they as a brand are such a strong amazing travel brand and in people's minds. They have a voice there from Australia probably has an Australian accent. It's a female that like the way they're talking about it and Mike that layers. What's completely different right? The language and the tone of the words isn't the game. It's the actual voice to go system. Throw becoming check bought as well. Introducing more more features for that said gonna be interesting because I'm like one of the main insights was that on people are communicating with with text differently competitive eyeso- taxed. For text. You. You don't need to respond to check ball in seven seconds as it is with with voice. And so it's gonna be interesting. We were always talking about building something explicitly focused on voice because it's such a different experience. But now we're gonna system those building like so many checkout features as interesting for us as fall to think about okay, how could a similar experience like on Facebook messenger. So so Emerson we heard a couple of different things they are more differences for those of you who are following along in the book. I think a good place to land would be paid sixteen where we go through some of these concepts. Couple of things there. That I would add to what yon and Shane shared is that an Champa users can also refer to text on the screen. So if they ever lose their place, they need to review something or some information was provided to them what they can do. They can always scroll up and see what was already shared, whereas voice. It's a family will. So it's gone. So there's no record of the conversation front of you. And so this idea that it's it's it's synchronous has a distinct sound, it's a famil-. How do you think about these another differences when you're considering you ex design voice apps that challenge of content absorbtion and retention is a is a pretty big one, and is one that that I think again, the only way to really validate is is to use whoever it is that your real customers would be I I don't I'm not a big audiobook person. You know, my my siblings. All love audible, our families avid readers my siblings. Audible is now their preferred mechanism to take in tests because the commute for work in an office. They can sit in and listen to it. I I don't retain that information. Very well. I find I can't keep a whole. Whereas if I read it on on a page, I can retain a much better. That's specific to me. And I don't think that is. I don't think that is general, but but they're also be. Based on people's roles based on the the skill or digital spirits at self. They're going to be changes in that too. So the a clinicians ability to remember long complicated. Scientific terms is going to be very very different from a pre med student or from a high school anatomy student, for example. So we so coming he's gotta figure out, you know, not just what could somebody us? What what what data what control could somebody in some hypothetical situations? And what information could they receive that? But really like what will they actually use? What what is actually meeting for them? And that should really be the focus of the initial MVP of the versions of any skills that people releasing his, hey, what what is that core functionality? That's going to move the needle for my actual customers. That's going to attract them from my competitor. Is that's going to bring them back. If guy lost before what is it that for my target demographic is actually meeting, right? You mentioned about like the distinctive sound as well. You know voice for for better or for worse adds a strong personality to your digital experience. Okay. So have you in your testing, I presume you've tested some that have like voice, actor voiceover recordings. Compared to some that use the standard voice that Alexa, Google system provide. Is that correct? Do you have a perspective on how people react to that? Order too early to tell. I think I think anecdotally, I don't have necessarily hard numbers by I think anecdotally. We see that that it does definitely increase engagement including Christopher. I think. Using using real audio as opposed to something from poly or just a default. Alexa, Google will audio. I think there are there are a lot of potential pitfalls for that. I mean think about. Think about the guy from the AllState commercials. Dennis Hays Burt rise on twenty four. He's got that you know that deep recognize voices. Like, you're in good hands. So people here that if a also user I don't know if they had in their skill. But if I heard that I was a customer, I heard that speaking back to me when I'm trying to file clay because I crashed my car, I think I'm in good hands eight I give me some give you some comfort and security that yes, it's the same consistent Brad experience that I expect I think on the flip side of, you know, think if think if Papa John's Papa John's does have a skill think if they used Papa himself as the voice. People would probably not have the same positive experience that they that. They would tension. Had it been just the default voice. So I think whatever that is it has it has to properly represent your Brad has to represent that personality that you're trying to get across. And I don't think I don't think it's vital to have a customized voice, initially or even. Even in the short to medium term. But each each brand is gonna have to identify that. And as I as I said before perspective as one tech person who owns a bunch of these devices does not represent the people who the majority of people in the United States in the world who are using vices, and probably doesn't represent the majority of people who are spending money as a result of some of these experiences on AllState or something that's what they want is they want they want increase on. They're not doing it as to a charity or as a proof concept or something. Yeah. That's fair enough. Okay. So so we talked about chat in invoice, the differences, be useful touch quickly on voice for visual. And in this case. And I can do clips actually just going to read a couple of quotes for those who following along the book, I would go to page nineteen as good place to land start looking around some of these. In the first one, I have and I'll Ribaud th-these quotes together. But the first one I have is carrying a chance gay robot futures. She's been a guest on the podcast in the past. She says voice tends to be really efficient for input because it can handle complex tasks take multiple steps through one shot queries. It can get you deep into what it is that you're looking for in a single query instead of visually having to go find things step-by-step like think about that is like multiple clicks. You can just actually say actually speak a complex query upfront. Lisa from Amazon has another comment along these lines. She says the difference of voice versus visual has to do with the temporal ask. This has always been the case. Whether you're on the phone or you're in a conversation. There's a reason that we take notes in class lecture if we don't record it because our memory for long strings of audio is not the same as it is for writing something down. And then you can just look at it over and over again. So. This is a really significant departure that we see when we're transitioning from visual voice through these temporal differences. Lisa mansions, and this idea of more easily handling complex inputs of not handling complex outputs. Very well or visual does how much thought have you given to this in this differences between voice in visual on the work that you've done a ton? If you think about the the visual, whether it's say graphical or textual, but the visual is about the only thing that we've really had to date. It's it's been the kind of the main motive interaction for virtually everyone in in technical history. So when we're almost at like, a like, a mini technological singularity where what what the world looked like before. I think we're probably in the middle. You know, maybe adoptions is not complete up what the world like before the proliferation of voice, assistive technology. And then what it's going to look like after I expect will be four a lot of people. Can be almost almost racket might be a misapplication of the term singularity as most people know it. I know what you mean. We're in a moment. We're not talking about the robot overlords. Just yet not no I spent more that you know after for the robot overlords after the robots takeover. We as humans because we've only Everbright had humanity as the driving force that we as humans camera picture what it's gonna be like in the future. I think has tech people simply we've only really had graphical stuff driving everything today. I think it's tougher line of people to predict exactly what it's going to look like because it is so different. Yeah. Fair enough. You know, I thought I would jump into another clip here long these lines because a Tim Maccari from scurvy communications. He's responsible for the food network scale in a bunch of other things that they've done they've done a lot of first invoice in. He was originally a visual designer went to Rhode Island school design for many years. He's been building designing apps, and he learned a lot of things on the way. He had this one really interesting. One around this idea while couple things in your will you will let him say what they are. But I think there's sort of fascinating learning of someone moving visual to voice their bit of visual involved people like to see evaluate rescuers by looking at. So we had we had to figure out how this audio only experience that we designed Halloway turn that into something that makes sense on a on a on a screen video stream. So we can send visual off with the audio responses, but still they don't quite fit, right? One of the things that we noticed right away. Is you know, when we're describing recipe describing was sort of show, you can be more verbose when audio only than if you have visual component, people get very impatient. If they're crossing information visually and through audio. So can process information more quickly visually than you? Can you can tell them through audio? So we realized that we had to rearm attacked or redesign the system so that it could take into account device capabilities. How did you discover that impatience? I would get impatient. Yes. I would stay on Dario down on a test version of the show where sending the audio response from voice and showing picture of the recipe with some additional information electing of number of people, serves difficulty. I would be looking at this thing. And our just be saying shut up already. I wanna go into next time. Okay. So, you know, again, we don't have to learn all of these things are selves and one of the things I really like about this a couple years ago. A lot of the design principles people treated them as thought experiments in psycho. How will it happen? How could it work? But now, we have people maybe you, and I had some experience, but we have people like Tim who they've been through this process, and they can share with you what they learned in. You can just use that as a tool in your tool kit. Now, he had those those types of those types of little nuggets of valuable information are are fantastic for people that are getting started in the voice world things like the evil that you released we've mentioned Kathy couple times, the Kathy put it out about designing voice user interfaces. There's there's no reason to for everybody to. Boil the ocean to try and recreate it or to try potentially slow themselves down waste money and time reinventing the wheel and making new discoveries that that people have already discovered I think that underscores then the need to to find expertise that that she can leverage the expertise within your own organization could be expertise from outside thunder like applause or someone but. The comparatively minor investment that you will make versus the time. Savings the cost savings alternately the savings of positive impact. Your customers is well worth again trying to leverage resources leverage people who have expertise today. That's that. That's absolutely, right. Will you brought up Kathy? So we only have a few more minutes. Let me play something for the listeners, which are some tips from Kathy Pearl that I think they'll find interesting. Somebody at my biggest tenant. My mantra is designed for how people actually talk and not how you want them to talk. And I think as designers and developers we fall into this trap. All the time where we're very close to the domain. We're building four, and we think so obvious what the can say at any given time that you just think I'll build it. The tough part is like API's integration. And all that. Whereas so much of it is about how people interpret what you've said, the just the huge variation the way people say things, but even simple things like if you want a date from somebody you're gonna travel up you say Wendy wanna travel and somebody might set, and you might say, oh, I thought oh my dates plugged, Dan. It's gonna be awesome. And then somebody says I wanna leave next Tuesday evening like what expect that? But something simple. You can do is just modify your prompts. If you prime someone by saying what date do you want to leave? They're much more likely to give you an actual date. So I think a lot of people forget that the prompts themselves that has what? The voice system says in ASA user is a crucial crucial part in need to spend a lot of time in crafting those prompts think a lot of people think of it as the icing on the cake this happened at nuance. How the time where we'd get complaints from clients saying, why are we paying you people to write these prompts? I can writing or whatever language we were doing it. And and share you can. But there's a skillset involved and choosing exactly how to say those prompts had a crash them. Especially now that we don't use recorded voice so much anymore in the phone world. We always used a recorded human to do the prompts. Now, we have really good text to speech, but the Texas beaches in perfect and one of the places that loses out on sometimes intonation when it's asking a question or something, and it it matters in comprehension, knowing what to say until you have to build around some of the deficiencies in t s so one of the biggest things I always tell people is you really need to spend a lot of time thinking in playing around in iterating on those prompts. Fair enough. What something that is? Maybe situationally applied the most people would know about, but you really need to consider. Maybe a corollary of that that I see a lot is the not just letting people know what they can say. But also what they can't say. And because one of the biggest problems, we have is you might have this awesome natural language saying where you can ask a complicated question answer, all sorts of different categories of things. That's fine. But how the heck did your user? No, those ten things are they can say really beautifully. When there's, you know hundred thousand things they can't say, and so you can't always solve for that. You're not going to say here, the ten things you can ask me because that's just a very bad experience. But one of the things you can do handle things that people ask for that your system doesn't do. So if you're building a hotel booking Bod and somebody says, I want to rent a car, don't you say, I don't understand. And you can say, oh, I'm sorry. I can't do car rentals. But I can book your hotel because people would like to be acknowledged, even if you can't actually solve their problem, just like real humans when you're talking about a bad day or something you don't want your spouse to say, I don't understand. I can't help you. You want them to say, oh, you had this happen? And you had that happen or whatever you want acknowledgement in our voice system should do that too so Emmerson I I love interviewing or speaking with with Kathy. And I think hers articulate firehose. Sink. Right. She she really gets to the the essence of it. But she can provide a lot of detail, and she's got such breath in the way, she talks about the AB absolutely. There was quite a bit. They're not eclipse. That's okay. So what does leave that? Because I think really well said everybody who's listening should pay attention to that. I do want to close with two clips that I think are just really interesting at a higher level. So we've gone the talking about really specific tips about formulating prompts in those types of things, and you should listen to all these old all these previous voiced by episodes or a Acura, I'll make sure in the show notes, we have those. But if we take this up level, I wanna play two clips right now one on the concept of conversational designed from Karen kashani ski and the other around this idea of foist first of nine becoming first. So the first Karen. On the second one. You're going to hear his Mark Webster again from say spring, and we will close on that. Okay. So. Conversational design. So I love I love this quote that I've found some recently where conversation or chat conversation offers both context and the user interface. Right. So we know how to type, and we know how to ask for things and the interface is. Hasn't afford because we we know how to interact interact this way. So I think that's both true of Boyce conversations knowing how we interact with humans, and then also knowing how to chat with someone via via text. So I think all our action becomes voice. I right. And so I think screens are gonna come to spot forms voice interfaces are gonna come to screens. Like, I think we'll all be one in the same in a faster time line than I think most people think, and so I think that things like that show that adds a screen to Alexa, like Dow will continue to become a bigger thing. We'll see sort of more devices like that. We're also gonna see Alexa, get baked into other screens one of my big predictions that within two years Amazon will release Alexa. I television. I think that voice will become huge in the car. Both having a visual response as part of like dashboard screen and also audio responses in commands, but across web across mobile, I think it's going to blend in a way that voice feels like a silo to some degree. But it's really these platforms right now that are kind of silent. And I think everything will sort of mesh together. You know, when I when I think of people talk about voice, like it's emerging media, like voice AR VR, but voice old is a form of interaction, and will hit everything it will be the primary form of interaction in a are in the are, you know, across every medium. So I think that thinking about multimodality, especially for product design perspective. It's you know, it's going to be like when we went through the shift of Arcadia need start thinking mobile first, and like what's this experience a mobile app, and then we'll do the. Version of its second. I think all design will become voice. I design is sorta is the essence of user intent, which is doing user Centric design. That's what your starting point is. I think how screens are part of that experience both on voices platforms in web mobile will be a part of that overall design process. So I think it all merges. Okay. What I like about those two clips, and what I like about them together is Mark makes the assertion that voice will be everything will become voice. I and it's almost like Karen tells you why why is that we intuitively understand the user interface because we've been speaking since we were young we not ask for things. The only the only open part there is than we don't necessarily know how to how many things the thing were asking can answer. But if we go back to this idea saying, okay, that makes sense because. Voices really intuitive affective interaction medium for us as humans. Do you? Do alternately agree with Mark that because of that or because of other forces that all design is gonna become voice, I design when we talk about technology user interfaces. I say, no, I do think that design that soon. Current design will be Curtis. Best practice will be voiced. I I think that I think at the end of the day like what, you know, voices a voices one step closer to kind of native neural human machine interaction. So that's gonna be that's gonna be an ultimate goal that that is there's no way faster more efficient more effective than ultimately directly interfacing with directly interface somebody on a sci-fi, directed brain level. I think that's possible. Eventually, I think we are still a good ways away from the type of control from capturing nuances of people's emotions end people's feelings. I think we're we're a lot further away from from on that side that we are on the voice side. So I guess my answer would be a slight amendment that all current design is going to become voice. I designed before moves to something else. I think is a. Would be my answer. Yeah. I think that's a reasonable middle ground to disdain out. The I like the. The certainty that he that Mark lays out there to be. I I'd say one reason for things to be voice. I that I've experienced firsthand is that if you know, you're going to have voice you have to accommodate that more constrained interaction. And it's. If you don't accommodate that is like voice, I getting that nailed. It's almost impossible for you to do. I've got a Lenovo smart play right next to me. And what I found with the Google implementation of smart displays is they do rely on the touch screen a little bit more. When when they get to a point where they might get stuck. If you know where it would take a lot more engineering to make voice allow you to navigate a carousel or something like that. They don't allow you to do it with poice. They they make you use use touch. You know, that's in contrast to the way that Amazon has done the echo show, which is definitely you can use the thing without touching fact, they want you to use it without touching it. So they they they treated differently. I'm not I'm not saying that Google won't fix that. That's in some cases. It's it's a minor irritant in in the US. But I believe that that's one of the issues people have they think visual first, and they try to bolt voice on. There's so many use cases so many use your stories as you say in design, which you just can't accommodate effectively voice only if you start at visual, and so then you have to rethink everything. So it's a lot easier. I found that if you think voice, I I can actually create all these user journeys and have successful outcomes. And then I add visual to it becomes a much more enhanced enhanced experience. Yeah, I guess the caveat of the potential pitfall there is that I do think there's some organizations today probably will be some well that a try and take a trion dedicate because of the. Newness of the market because of the growing investment that consumers are making trying take voice I approach for an experience that made is is not right for voice. So I think I think that further underpins how valuable how important it is to really conduct that true research with your with your real users. Make sure that it's something that they will actually use that fits the market is gonna move the bar for them while I will say that it's not only they might do that. I've seen it experienced where they tried to create voice experiences in just doesn't fit. And so this idea that we're gonna get into these multi modal where may be voice as a point of entry. But then visual takes over is really gonna going to enhance the voice experience with that complement of visual. Emerson this has been a great session. I really appreciate taking the time today sharing your expertise inside just having this conversation about what some of these experts have been saying in the space. How can voice by? Podcast listeners. Find out more about applause, guys on social media or more about you individually. Sure. Absolutely. So you can follow us website is WWW dot applause dot com. We're on Twitter Facebook Lincoln, you can check us out at applause on those sites as well. Mine is Emmerson Sklar. I'm on Twitter as at Emerson. Sklar, creative name and yet breath. Thanks for having us on this. This has been great. This has been great. I appreciate your time voice, by listeners voice about podcast listeners. Thank you so much for listening all the way to the end. Once again, if you have just a moment go into apple podcasts. Give us a quick review. We appreciate the five stars. Also, if you just will write a few words in there. There's a good chance I'll actually do. Shoutout. We have a lot of reviews where people didn't really ratings five people didn't actually use reviews. I would love to give them a shout out. But they didn't write anything. So if you do that, or if you take the time to give us a five star also just write a few things about maybe your favorite episode or one thing you'd like to see coming up or how you think about this in terms. Terms of the way that you stay educated on the voice market. I thank you for all the support any podcast players. Google play. The Alexa, skills store, Stitcher a-cash, you can leave reviews any of those places. So we definitely appreciate that. And check out all the stuff for writing about voice about that every day. Sign up for the weekly newsletter voice about weekly and checkout voice insider, well that that's the subscription newsletter. We have the comes out Mondays for insiders. So once again, thank you bye listeners. My name's Brett can sell your host each week, Emmerson. I hope to have you back. This was a great discussion. Yeah. Thank you very much hope to be back.

Amazon Google Alexa Emerson Sklar Shane Mack United States Kathy Kathy Pearl developer Mike Mike Roche diagnostics Ford Vangelis Boston Maryland Kuwait West Virginia university Cathy Pearl Representative technical evangelist
#1844 YEC Founder Series: Zen Media

Mixergy

1:01:38 hr | 1 year ago

#1844 YEC Founder Series: Zen Media

"Hey there freedom fighters my name is Andrew Warner I'm the founder of Mickey Way Interview Entrepreneurs about how they built their businesses for an audience it's a real entrepreneurs who are often building their business as they are doing this as listening to these interviews today I'm recording this podcast episode live as part of so I was on a panel for Forbes thirty under thirty and one of their top leaders met me after the panel and said really leave it's been more than ten years so within two years you hit over a million dollars in revenue how many people were in the business back then just me I had one employee very quickly Zainur or finance people you gotta check out top towel and the second if you are creating landing pages taking strangers turning them into customers you've gotta find out about Click funnels all over the US Shane Mack is listening live the guys on vacation in Europe he came he gave up his movie and decided to come back in here and watch US long just to get a sense of the size of the company my team went and looked and they said somewhere but somewhere around three or four million is that fair in in revenue led from one project to another and you know I think like most clients you build trust to get to know you be felt like okay you can do what they what needs to be done and then the bank the Bank Company Bank came to you and said before we even get to what they said you how do you even get chased to come to you how did that connection happen Great Greg Questions Russian like most people most banks especially don't ask their customers they just figure finance the actually asked how can we help growers across the board I mean our clients range from the navy to airports two chase business in dots gay give me one though yes we grew up to thirty and it's been really interesting it's been you know we're wrote company so we don't have like an actual office so our team is pretty much accounts and and and content marketing and so on said yes but we also need to pay too sometimes and using online media and what we can learn about building a business and doing online promotions from her experiences and we can do it thanks to phenomenal sponsors the I if you're hiring developers or does social media and other earned media for her clients before we got started I said design media also if you guys don't do any paid meteorite it's all this stuff like managing people we passed a million in our first two years in business so we're doing pretty well right now and a business was started in two thousand eight interesting would you based on your expertise let me connect you to someone else in her office you know we'd like to see how you can help pence that connection meetings on job let's fair wow wait a go team give me an example of a client that you work with give me a sense of like a story of what you did for one of your clients you had so it's really relationship grows from there okay so they're watching you they started try you out for a couple of things that they say to you what what did they say that led to this experience that we're going to talk about what the truck we'll talk about both those later i Shah Tabare hey pleasure to be here thanks so much for having me what's the revenue how much are you guys doing we're right to grow their business makes sense and how to market their businesses better the seems to be a universal need industries not on down anytime soon is with a question need some kind of problem right which we then look to solve wing through digital means in school chase ended in a city it's been in over one hundred cities so far in the US which would essentially be like this little mobile center that you could enter and get expert advice they're banking with them bigger pictures step back to grow their business to be able to get funding when you need to go when you need to expand to have on your business and then we actually had our team staff it so it's funny because when you say you're always like I'm always taken a little back like it's a big pretty cool concept at chase was doing these conferences that help engage with them before on until this very specific where we came up with this idea building aided by them and I wanna I wanNA understand their members are growing their businesses and so joining me is a Chamois higher she is in entrepreneur who who does if I were you're doing on social so that is what then media does here to find out how she built her agency how she got clients how she how she's promoting that your business and their customers team back across the board and said we'd like to talk to top two requests were how to use technology better relationship of bank is more than a place where you just put your like there's lots of services that offer that day all right so they said to chase here the things that we need chase gene in collaboration of course with declined to urge to do a business deal so essentially a mobile on wheels exactly like it sounds and you might have seen it take what their clients do an amplify them they come up with stuff for their clients to do and then they come up with ways to amplify them right and this one would hope I'm curious about is why didn't you say you know what we're not a marketing company you have to understand we're here to hold onto your money and help you borrow more money we're not here to help you market your business why didn't they say this is outside of the scope of what we do wants to be and I and I love this low and clients start would like a challenge or problem and not the other way which is like Oh deed liked to do a social campaign we're actually staff these Biz mobiles in different cities were customers come on board and they'll say he gave this question about how do I get more instagram followers or they wouldn't know how do I use technology in my company like how do we use technology to grow Mike Grimala business okay all right and so chased now or anything like that it gives people locally a reason to talk about you and it gives you a reason to to connect with people when you're there right like you ability for something that's happening within that worked out pretty well okay all right I'm curious about where you got started what what led you to which may or may not be the answer right it's more like yours were trying to solve so what she did was trees business asked their customers what do you need which I think is such a smart because I don't think it's outside the scope break she's very smart well the understand this yes they're customers are banking with them but they're not banking with them because they need some for to put their money about chase because I think that's something that people are fairly familiar with the scene at this campaign so we did the chase visible so this is the way it usually starts a client comes to doff yeah and it's so cool actually being the environment where the businesses operating need this help it's gone to cities where chase me not have as big of not rapper and I always try to say we because my heart is a small part and then all these amazing people pull it off in so mobile but it also allowed trace to go places where they didn't necessarily have a footprint tonight this is important like we were a Detroit startup week right and so it's but that's the way it should work and then the other thing that I'm learning is anything that you do that's local where you go out with a Biz mobile where you go out with a tour a sense of community and that's true but it's secondary so the primary reason people leaving us social in what we found is that it's showcase their own identity right which is why wouldn't they just stick to finance widely serving their you know their marketplace with marketing and business expertise that goes outside the financial realm it's because back to you and said this is what are people are saying they need what did you do with that so yes they came back this is what they need what can we do and so we actually came up with we'll do is just put somebody in that office an answer questions but that's not visually interesting and so you said we're GONNA do this mobile Biz mobile because it does look interesting footprint right like in terms of base so it's gone into rural communities have gone into places where customer said Hey would love to be able to have this but we don't do this to come up with this company you were trying to see what you did before I I don't see it I'm looking at your linked in profile you're an author that this is the first thing you did out of school true story harder transition to move is Mike Family I came from India we moved to New York and then to Texas very brief stint in New York but it was assumed that I was Latin like this was immediately the case in fact got put an ESL for a week when I first moved to Texas because was it like for someone from India to to grow up in Texas you know it was really interesting and I will say that it was actually you've got a fan here Isha from India's watching you from India originally boring yeah born bail re much raised in Texas on my life so is to be able to project who they are and get feedback so that was a very interesting thing and then every campaign that we've gone on to build and if we move it into a different city it will be a reason for somebody to come over and to talk about that thing yes it's definitely part of it is like word of mouth that's so cool look aww that expertise right here got so you know what trauma one of the things that easy one of the things that I've it's taken me a while to learn is that people who do pr people who do social media don't are you start a business and why you started this business but would you find about why people use media connected because you know my head bought this was like so many people think it's people use social media to connect with each other Ling was that it led to a lot of national to local press and that's a great way for our client from our perspective to amplify the message to get more visit any culture is so different what's one thing that stood out for you that made worse rates right a brown skinned dark haired it wasn't this it's just identify themselves like this you know I'm trying to a banking transaction they're thinking I'm an entrepreneur business owner these are my bigger goals I thought it was sort of funny like they put me in there because i English is not my second language actually grew up speaking both the English simultaneously so it wasn't like and so a lot of what I learned academically at that point has helped continues to inform a lot of decisions in campaigns than media touch the other two twenty three when I finished Grad school so I did my bachelor's I did my masters did at the University of Texas at Austin an element of that really understanding what is what is this person's trying to do who are they until I can chases you asked a great question Thor's thesis on Twitter Yeah Two thousand users was the topic why people use them for media that's it it was very I built my facebook profile or HAG press for this new initiative ob basin the reason that you did a mobile you clearly could have said hey you know what chase has offices all over the country I south by southwest for interactive's because it used to be music music movies right theater in they have the inactive I remember that first year there a culture shock moving from New York detective than it was from India to new you're because because this older so different things are prioritized so differently linked by all the sort of opportunities things available that that I do have you know necessarily growing they're just different education system uneven balance the most randomest things someone could possibly said like the fact that I could take this book home and bring it blew my mind so I was just very excited tip bother you did that make you think I've gotta show them one day or it was something else now let's take I think that's just sort of personality but so now Detroit is talking about you when you're starting you go to something in San Francisco they have to talk about your they they get an opportunity to talk about you you know the I didn't respond to Spanish oh so they put you into English as a second language think got it okay to figure out that it was because I don't speak Spanish isn't the were not we're not open to it like digital was not a thing and we we it's funny to think about now companies weren't no because I ever learned I don't ever remember learning as a second language but yeah I thought it was it was kind of funny they put it you just saw it it's humorous I saw when I was growing up library for the first time seeing India at least at the school I went to the library was reserved for college students it was not accessible to all the entire school it's all you have what led you to start your company then what's the realization so it's interesting because when I got out and I have my master's at Oro GP on like took me I did my Undergrad in three years I did my masters in organizational communication and technology and they actually didn't make thesis on twitter when it had like two thousand businesses didn't really care they said does get people in my door like is this going to help more people find me let's do it in so I think when they first uh-huh and that's kind of what he did in so you know even moving from India I think I was so excited by the opportunity I remember going to the like traditional is going to you know I was so surprised and shocked would I found interesting though because it was this recessionary twin smaller an I was meeting a lot of these companies companies on campus so like being McKinsey see all these guys were coming into campus to recruit and I thought I'd go the consulting router zero was that it was interesting I everything ending that was always my personality it's never been a let me show them it's been a hub this is interesting what can I do with this contact with big companies have to tell you when I went to south by southwest I thought we are the universe anything that's online is the universe there's nobody who's offline any get into conversations with them I started blogging I may create a blog I was a blog world new media expo like a CD thinks it's funny because he was small creating a newsletter creating sharing content educating people so content marketing rate very very straightforward but I what I found was I thought that it would be companies that were interested in where we're going but that came later I would say took about like four or five years into the business where the big guys came knocking the two hundred people at interactive at this is like super cool this is going to change the world but oddly enough when I got out of school I found the company everyone's talking about what's a remote company and they're talking about lots of remote companies maybe somebody mentioned us to offhand but people don't realize Andrew that top talent even so forth and I have to tell you got the most blank looks it was just Sacha like we don't think this is a fad will really think this is Kgo ebbs so excited I was like this is a crazy world I don't know if you've ever been to south by South West have you yeah okay so I was at one of the everything as I've got to show you that you're wrong you didn't have that attitude what was your driving attitude kid once they figured out that I respond English just fine it's like we're that recession hit rate that's kind of where market crashed I was especially for someone graduating out of school and so what I found interesting was you know what that's the problem so I was at a conference in Bali running remote and as I was sitting in a as I was actually outside just that is latest APP is the universe anything else is just left behind it doesn't exist matter anymore and beats people here are the only ones that matter how did you even have contact with people brigger textbooks and then when I went to school and saw this library in this in tastic place you know I was looking in the librarian said well you can take a book home and I was Org back then so much now into that's I started blogging about marketing about my ideas but my thoughts and then very soon I had people approaching in a lot of them that I that I interviewed with that I was like excited about back in the day you know smaller businesses that were more that were our initial customers they were coming to you because he when you go to hire from there whether it's a diner developer or I've hired a finance person that I've worked with forever it's actually two years now you'll get eighty hours of top towel developer Chris at the beach this woman staff who worked for top cow came to me and she said Andrew I I was a little disappointed about what happened on stage and I said why said arted is wait how did how did you talk. How'd you talked to small businesses now I understand how you talked to the bigger companies because they were recruiting you recruiting in your school what was it about the small businesses new yeah and why and I'm happy to share what I found because I think it's driven a lot of what I've created in the foundation what you find it and then I wanna go onto outside of this world yeah you're you're very smart very smart to bring that way because I will tell you this was the interesting distinction because we're all eight two thousand eight hundred doc to me and this has been very important for as a Zen Walker talk right you like cold calling we don't do outbound stuff clients come to us to referral my set of interviews with members of Y. E. C. This is an organization for young entrepreneurs who are doing well business helping each other out I've been fastened love where I work from anywhere in the world to Bali now could be anywhere else all let's get on calls with customers get on calls with the team and I wish more people knew about US I wish that more people recognize how big we were and she said I'm happy that we're sponsoring extraju because we want to get the word out I don't like that people don't recognize how to work your and how log find out in a moment what they were paying for let me take a moment though to to to talk about my first sponsor it's a company called top towel shot you familiar with them and not speak Spanish they I asked to stay on and help with the other kids so I ended ended up healthy cell and I enjoyed it I'd meet friends are you you get to have a conversation with them if you want you can hire them and get started within days and if you're not happy you move on its top talent dot com slash mixer when you pay for your first eighty hours in addition to a no risk trial period all you have to do is go to top isn't top of your head towels and talent the R. L. S. T. O. P. T. A. L. DOT under the biggest remote companies out there and she said she said I live here in Bali just happened to be here and I came to this conference but I live in Bali I get to have the lifestyle to develop how's your team work are Y'all remote do slack all day what language is are you writing in who's on your team then they'll find the right person to fill in the gaps a two hundred over a quarter million dollars to hire the engineers out of topped out Oh oh he actually hired people from top talent any said to top that we're gonNA give you so many other businesses have done you go to top Tau Dot com slash mixer you hit that button and then you get a conversation with someone atop towel who will ask you Shama what kind of programs are what are you oh yeah yeah yeah well it was new it was crazy because you're I was with my research on hand and excited and I was like look they were just like else through our own our own proprietary research on Ip to our own messaging that we share the same big on that started out that way so started belonging how big an impact but we are so I'm GonNa tell you Shama and everyone else here's what town does if you're looking to hire developers or designers or finance people what you do is you do and I league is excited about that these guys are cutting edge like all these big consulting firm so until we started talking to them about digital interactive com slash mixer treetop towel dot com slash energy joma. Yeah I'm glad they don't get into word out this Shane Mack we pay top towel money just to hire the engineers at a top because they're so good while Shane mack that's impressive they are really the best of the best it's not the cheap place this is the best S. place what were you what were these small businesses paying you for right so when we first started doing creeping in terms of and they needed a lot of that and it's funny 'cause till like till today we still end up doing so much of their stuff that a little outsider wheelhouse but like whatever needs to be done this whole thing that you've been gravitating towards I can implement them for you and then how did you charge them for it dependent I mean even now we it's similar in that there's no so even back then I wasn't willing to spend a lot of time trying to convince people that it worked one on one so I'm doing it like I always been or something like that like we might run a contest we recently wrapped up a launch for an eye wear company that launched their new line with true religion it over and over it's that sort of most people that that sort of overall visit -bility that leads to someone keeping even if someone's not ready to let's say higher than as we did and they were then measuring results they said look if you're going to tweet for us can we actually get customers from it and you had to justify that always something new they want to know that you actually can get them results right how did you prove to them that it was worth working with you so I think one a lot yours the funny thing right from the beginning you were talking about this I saw people even interviewing you back as far back as ten twelve years ago when I was looking up you talking this is the future this is the world that I see and looking manure being just like for example you talking about top towel rate that's that's awesome sponsoring this as a sponsor it's been the case in terms of like our ally right how do we get our way out of it but I think the challenge and a lot of what we have to educate people on is it's not always been excited about it and always been a proponent of digital media and what it means in words dog food online and one of the early ones that I think in some ways it's like they were before their time you know we're the old premium dog soon on the business we clicked axioms called after the launch so it's like so many iterations of where we are today on after the launch you are you are blogging doc visibility ongoing beget it but I never it was funny because I was never a fan like if you had someone who came to the table and said well said see who's coming to you saying I see that too and those people you didn't have to convince for every tweet I have to show your results for every blog post I'm going to sell you one thing you could say to them and they were such a great company because the owner was awesome in we pretty much did tons of stuff to them we can build their social we ran their campaign not one of the things they understand is it's going to be rare where someone hears at once in goes oh I it might happen and that's great but what much more likely to be art campaigned eastwards a cave gotta get people out there checking out this product in this timeframe then other times it's like hey we need is one tweet US or again if your sponsor said will this one episode what did we get like that's not how it works right and so an end and so much of your energy this or we have one or two people aren't like whatever was that's where we were really most effective because it is if someone's looking at that and saying what the Mixer Jennifer but when you're in a deep recession I would even call that a depression that we were in at the time and small businesses are coming to you try talk about finance person or whatever it is the author rate it may be six months average alike oh what was that site that go to tonight what that that's convert hiring I don't I don't think that that's the way to go about it what I'm much more open to is someone who's excited about the idea and then how can we have our clients for a monthly retainer base coins and then there were other for was more of a campaign right we want to get this out bear member keen zine we did like the cutest pet contest a three spot test to see if they get their money back from three spots and we actually don't think after three spots now that I think about three spots is not going to get you a customer takes a wall especially some will eventually after a few a few mentions some people will end up buying I feel like we have some sponsors we'd said Yes to who just want to buy sorta conversation or create something valuable but all my energy and time convincing someone of it Shama you I'm trying to think about how this all relates back an eight tells us to my team all the time he said like they joke because they you know everybody said we don't preach baptize those score ready rate on it I kind of knew they weren't our ideal client a client's who came to us and said look I get it where we don't have the expertise and or time or like we don't know how to do coming but I like to do that en masse so I feel like we do plenty of that in a sec would you're doing what you're just writing about this I think your site was called Click to client back then wasn't spending like someone asked me to like how do you convince clients to work with you I'm like I absolutely don't don't convince people to do anything don't try to convince people to work with it to us how I actually use it here you're going to my company and I hope that everyone is listening is thinking the same thing you mentioned that our sponsor top TALLEC specs that they're going to buy a bunch of ads how to buy ads and maybe I should how to buy ads on podcast educating people so that the people who believe in it come through and then they WANNA buy right we're not doing any of that people need to understand what it is they need to see it a couple times before they buy when you can't do retargeting from a podcast unlike the here here and then we can go and buy ads to get them afterwards acting piece I I have a column in Forbes and I just read an article not too long ago on why PR isn't working for your company and we do digital which kinda sucks about podcasting so instead of talking to them after they expressed interest after they say I have a few thousand dollars I wanNA tested even if I lose it I'm supporting Andrew instead of at that point of their clients and it's one of the things that has great are why would I thought was a found really interesting Andrew over like looking back at eleven years is that almost uh-huh does and says I'm doing a ninety day campaign would you totally can't do the PR world I'm talking about someone who wants to do press pr ongoing and then they stop after three months back when he was starting twitter and I said how do you know that you're going to get money back from twitter how do you know the customer service is getting you money back is there some metric and I could never get an answer from him because the clients fall into two buckets right there's clients who stopped after like three months that are just like done I'm not talking campaign so I'm talking to somebody any part of his also accepting expectations you say that you can do three but like here's what you should expect rate versus in so I just did it an I think I think everything can be measured which here's what I learned in academia right nicotine you research you do WanNa teed it in qualitative so the quantum Hanau don't you want to measure it and I think that the conversation broke down because I was being anal about it it was almost like saying to my wife how do you know that the kiss is good that I gave yesterday so interesting so why is it that some folks and those folks funnily enough the ones that actually drop out earlier the one that the ones I got lots of results like even did better and you should buy more than just three ad you should spend time with our audience I think then would our ads should be doing is blogging about and talking about account of this site like how much would be have paid so does that traditional PR is generally measured if we had taken an ad out with the same kind of placement that we got sadness can look it up on Forbes if you're curious part of it was because for every story like they would expect clicks in immediate right and just like it's it's very it's really interesting because they think people sometimes get very confused about that the clients that have continued did he have an answer there an answer he said obviously if you get if you treat people right then they're going to buy from you and I thought a lot of things it seemed obvious and business don't actually Orne what would that have cost us and that's traditionally how PR has been able to SORTA justifying put a number to it so there's like the quantifiable numbers you will this all day long with our clients on social campaigns or experiential or whatever it is and then you have the quality right and this is where you're talking about Andrew and this is what not even just me right like Dave seen in their own like how much digital any smart CMO marketing person any business person will tell you the Roi's in the short term right than some of our longer trump volts did in the short term and what I found was very interesting is because they didn't understand PR and my article goes not do the stuff that are the numbers so obviously we need to press you can look at eight how many click through did this get how many views did it get how many you know what what's the subscriber for digital like there's a reason everyone is shifting ogre and that's not the traditional is dead but it's evolving it's evolving in a big way so it's not just like me waving in has how can you measure that that's that's something that drives me nuts that I don't feel comfortable when I can't measure results right away I remember even talking to Tony Ask them and said what makes you keep going you're after you're like you do pr they're like because we know Pisa you stick with it long enough and it pays off but you've got to have that sort of thing war they continue once they get six months onward they continue for years and years so we have clients who've been with us for eight nine years and what I thought was right right it's not cold it's like oh I've heard of you guys and that makes all the difference in the conversation and that's what you you don't have to what am I doing with my tongue so I know how to do it again tomorrow ruining variance you know it is it's like how do you know it's love or you do like it sort of this Indians will be hard I mean look at even you know how much original programming there is Amazon NBC like all these guys are creating original programming so we we kind of in someone that when you're talking to them and say trust me this is GonNa work out you've talked about it so much that the right people who bought into the religion of you said already for you to baptize them as you said ashamed talking about this book and all this sort of that intangible or your comment about the kiss with your wife like this intangible that is really hard to a number at it it's your reputation and proceeds you and it's like B. Two B. Clients for example who work with ton of two companies one of the things that I find fascinating in New York is that their sale cycle shortens and you see this in like a twelve month period you can measure it I mean it takes quantifiable thing you can turnaround where people like odd they see the story and then they go to your store and they're breaking down your door to buy and it doesn't work that way in any marketing or advertising so this is Asia with the differences now were there sales approach someone like let's say top tell goes to talk to someone and says hey this is the service we offer they don't get a WHO apple it gives you reason to do pr. I thought I've been travelling I'm doing a marathon on every continent this year we were looking at the numbers it's causing a ton of money to do it a promotional opportunity so for me I think the look at things isn't necessarily like how do I take a naked promotional activity I'm doing interviews there and then I run ads in the interviews but what it's not doing is elevating the brand in any way how would you think about something like that as a in running running running it's going to be a solo marathon because I couldn't find an actual marathon so I found this chartered flight that will take me Antarctica lend me there with a group of adventures it when it first started it felt like it I felt like I was this one lonely person on an island just like it's it's in Austin like all this directly but let me get into some some of your marketing techniques when I start with this we talked earlier about how when you try easily over fifty thousand dollars just going Darko it's GonNa cost me twenty seven thousand dollars chilly I will I'll be running a marathon there to get myself actual Americ- run impressed with the fact that right that I'm actually getting up and doing even a mile then so here's the thing we were trying to see is it profitable and it is it's profitable because will do their thing I get to run twenty six point two miles on my own and then and then come back to a tendency physically runnings when you when I say marathon I mean that a few companies did like back in the eighties nineties but the companies like today in these like they're really some like doing amazing stuff especially early but anyways to Mary Kay for them the things they're supporting doing is taking a stand against domestic violence for example and they're teaming up actually oddly enough that a lot of work with direct selling companies and I see oddly because it's not a market need targeted it just it's one of those industries where word gets around had to with Mary Kay before they got started supporting organizations that protect women from domestic violence how do you understand the need that any example so as I mentioned before off lie I have a newborn and kids you know like Tummy town is being done is what's a perfect brand fit in this is very similar to organizations wanted work with a charity right or give back it makes sense when they do it in a way that with the genus moons shelter in Dallas that's a very appropriate round connection right because their whole premise is it's more is it a relevant fit into what you're what you're doing so I I'm not sure that there is a great like you're GonNa do these marathon our women and so being able to support it in this way there's a real bridge we think would you have to think about is what does that Ridge look like so even some way more this this organization was my sponsor click funnels they decided you know what we want to create this aspirational club of a P partnering up with a nonprofit that is against domestic violence would would solve how do you find that need and then how do you find the thing that's all I see you've got an answer let me take a moment you're already gonNa do the marathons and that's already said and that's not going to be in the side you've got to think about how you could always harder to do when you have two candidates the thing to do how do you find that that what you're saying you have to connect the dots how do you find what that dot is that you're trying to connect and then the tattoo it so for me marathon meetings twenty six point two miles of running and go poem also impressed life wavy on because I'll give you the develop muscles will just passes Mac keep doesn't even attempted and they send a picture of that to my my family on what's up your family go try click funnels they are amazing they make it so easy for you to create all these pages that convert go to click funnels dot com slash mixer you'll get to try people don't have kids you gotta put your kid on their stomach yes because they'll just lay on their back all day yes if you don't have kids like they did with them starting from their newborn under the spur things were says when you have sort of a blank slate and then try to figure out you know what what makes sense so when you start out with a blank slate with the client how do you find yes thank you for saying that that's such an important part especially is like search changes so much one of the things that we look at measures how many people go they want to see a direct Roi One of things they've realizes they just need to now get their name out and now people are typing in dot com. I said let's see if we are we're in and Rebecca team said actually yeah I looked into it we absolutely are I can verify it and they could confirm it and so they were and I got this golden record on abuser software with their software does is stuff that I thought I could do on my own which is create a simple page explains what I'm doing offers people something incentive for giving me their email address how to do it yourself you're gonNA love click funnels dot com slash mixer g by the way I've started asking sponsors why they're buying I assumed click funnels was only buying ads for me because correct kind of that broader visibility is everything and I wouldn't have thought of it for them because they are such a direct marketing direct measurement company but they were at uh-huh and my sister goes oh my God he's exactly like his mom that's why saying level search and type your company name directly rate that such a big it's it's it's huge especially as search changes now more and more having those here in this space Oak Shane is asking here click funnels dot com slash So how do you find that dot com right let's just listened to him and because Caleb Hodges do it we did it we started using it became so easy that everyone on our team including Rebecca who's not really marketer at all started using the software and he said they've got this to comic club because they're two million dollars of people who hit a million dollars or more in a single funnel landing page sales away with Mary Kay damn aware aware a lot of these you really awesome companies by the way gotta say like direct selling gets a bad rap for like stuff neck and then what do you find as a way of connecting oh shoot for people who are listening to live it will be produced later on they're going to create that url for me so just go to click funnels free credit for sending you over there you'll be supporting my work here at mixed review but more than that you will be open to brand new technology is gonNA change the way that you do business even if you any chat conference at this big booth I said so how many sales do you need in order to justify this at this point we're not measuring that anymore every time somebody sees funnels it's it's getting their heads that were here the WHO've done over a million dollars in sales with a single funnel in funnel for people who don't know it's a landing page collects from email address that then steps people to the next part of the process all the way over to closing a sale the head now if I die Chama for the next month the business will continue God forbid I constantly think about death my own death we'll talk about rose up with him after they give me their email address and close the sale I could do that I've tons of tools to do it but we signed up for click funnels because somebody said Andrew you've got to he was a consultant I sent her no no you know what it does I think about my death I don't know if you do but I think about it all I'd say not all the time but several times a week for sure and I plan is impressive it's it maybe Sahni it's the frigging software that's doing it here's the thing I didn't even for and when I do my interviews I do it with a part of me that when I die this shit outlive me and survive me and show people what I stand for my kids when they're eighteen years old talk about my sponsor because I think we're going to go deep into GonNa show you something that was super proud of Chamois and then I was embarrassed by how proud I was let me show you is it America's honey no even maybe on them to show that I'm going to to comedy club right procedures US talking about a lot and then I went to a conference for many chat and talk to people over there there are people who are in the Tacoma Club in I think what what what what's an example of small business hired you back in the early days boy so there was a great company called Canine cuisine that sold a in Andrew gets hit by a bus or get sick or God knows what the company needs to continue to operate sorry I have a Typo in there and so we're now recording interviews on mixture g about a month out giving me credit if you're listening to live recording these ads for the future on Mixer D I actually like a month ahead we decided that if something happens to Andrew then she started doing great with it and then we ended up with a funnel that does over a million dollars in sales so what I'm doing here Shama is just telling everyone else the same thing that that killed did with me gopher try it it connects the dots with their audience and so all kinds of stuff back insure this examples we do a lot of when Jane and America the Cosmetics Company that sells care about through these interviews and that's what I try to stick with how do I get to a place where I if I die my kids will still know who I am through the work that I do and I'll be my dad died when he when I was five I want to know who he is they should be able to listen to these interviews and get a sense of ym and I should feel proud in my death that they that they really get to know me it just spending time with other entrepreneurs cool thanks so much for being on your thanks Shauna things got by Lee serves what I want to be doing what I mean by that is I enjoy keeping our team agile and strong and small in a lot of clients everyone who's listening five years from now one thing that gets stuck in their head and it's not as good as having everyone tweet but it's still it's I mean for business but it's more meaningful and from the heart miss a lot of opportunities for being able to be objective the leaders will lead from their head obviously this opportunities for connection and what it means I guess you're right I guess I don't give myself permission to do it because it doesn't feel like it's a head decision it's too much of a heart and I don't want to lead from feel like that's such a losing proposition when you start to compare yourself to other people start to say oh but look at that I also see how much on the road and you know you see bring it up two million dollars roughly within a couple of years of launching the business now you're doing roughly three four million dollars talked about does it bother you the only double the size of the business like what you were asking about right earlier this is like the quality of stuff that you can't necessarily put a number on but it's really important nonetheless art maybe that's a mistake I think like an all things in life there's the balanced rate between the head and the heart in the leaders who only lead obviously work with us because they value those things until they want that sort of but don't you don't you take a look at it like Gary Vena Chuck with a little bit of Emmy and a little bit of admiration you say look it does nothing to help me feel like I'm adding more value to the world that I'm creating my that somehow used for like always keeping your debt in front of you see that life is the part of it is just so much like oh how morbid and everyone to go tweet and bring more people in today I don't need that I want to know that this is going to be so meaningful that your kids are going to be proud of who they here here in interview for success by that number by any number like that you know what I mean it's not it it wouldn't feel any more fulfilling to me is grown and he's still doing this personal touch but look at how much bigger he's gone and I got into this before him no not really because here's the thing about profitability it's not about revenue numbers a new companies that do thirty forty million they do not have the same margins in terms of the last decade no because I you know for me it's never been about well first of all it's for me a successful business a lot of it is I think about that or talk about that but in ancient times people used to curie mementos of that reminded them of debt every day an entrepreneur because you're not hitting his numbers because you're just a small percentage of his sails why should I like that's not my I don't measure my life I think but I think what you're talking about is right it's sort of that reflection of what it means to relive Ben Right every day knowing right Cheshire's this conversation this conversation could be all about how do we or change my life in any meaningful way to be able to say oh I've got a hundred million in revenue and we have all these offices in different cities don't look at other people and being oh my God because the thing is there's always something that you can look at and save bigger better stronger right but is it in something else it just hasn't been right present right like I I really yes thank you Michelle Memento Mori it's exactly at the end of the day everyone has their own life lessons their own packed their own values I struggle with that I have to say I still think about numbers and then there's no number that will make me happy it was just non in that I guess that that makes the just sets me up for failure for happiness but I can't even speak to that because oriented on their walls and it wasn't meant to be creepy was meant to be a reminder that you know life comes to an end eventually so

Shane Mack Andrew Warner founder Mickey Rebecca million dollars two years two million dollars eighty hours three months five years six months twenty seven thousand dollars three four million dollars fifty thousand dollars eight nine years ten twelve years thousand dollars eighteen years eleven years
11 Trivia Questions on January Birthdays

Trivia With Budds

11:14 min | 1 year ago

11 Trivia Questions on January Birthdays

"It's eleven trivia questions on people that were born in January. This is Trivia with butts Being welcome to another episode of the Trivia with Buds podcast. I'm your host Ryan Buds. Thanks for checking out my show on the podcast format or over on Youtube Youtube as of January. Two Thousand Twenty. We put a video of me recording the podcast every single day just like the audio version of the show if you go over on Youtube. You could Z.. One of my oldest Hawaiian shirts that I'm wearing today and no it's not from Hawaii. It's from the clearance section of your local target. That's right I think I got this. Maybe sophomore a year of college. And it's one of those shirts I bust out every now and again. Today is a beautiful weather day. Perfect for Hawaiian shirt and southern California. I feel like our winter is already Over here on the West Coast. Which is why I live here? So if you're thinking about visiting now is a perfect time to hit the beaches and have some fun in so cal speaking of stuff to do in so cal. I am doing a big friends Trivia night in just a few weeks little under three weeks. It's called Friends Trivia special. Let at last name brewing in Upland California and again. If you're watching on youtube you can see one of the prizes I'm giving away. Is this set of pin. Sees a really cool buttons from my friend drew blank check out all his artwork at drew blank dot com. He makes these really cool button sets and This one specifically has all six of the core friend members Chandler. Monica Rachel Ross. Ross Joey and Phoebe you can win one of two sets that we're giving away at that event and if you WANNA come play in WANNA show everybody how much you know. Friends Trivia. Get tickets on the top of my website. TRIVIA WITH BUDS DOT COM. Today's episode is all about January birthdays. People who were born January and happen to be famous so this should be a fun one. We've got actors musicians we've got talk show hosts and things like that so stay tuned for that guy's Special offer right now if you leave me an itunes review. You're listening to this episode a few extra minutes. Go on your podcasts APP. And leaving I tunes review you were up to one hundred seventy four of those and the next ten. Let's do that or will say eleven will go from one seventy four to one eighty five if you leave me a review and you send me an email. Ryan Buds G. DOT COM. I will send you one of my brand. New Trivia with Buds Logo Enamel pins these are very cool and I got a big bag of them and they are burning a hole in my pocket and I want to send them to people who like the show if he liked collecting pins. You like wearing them on your hats and your denim jackets and things. This is for you if you like this. Show leave me a review. The next eleven people to do so. We'll get a pen if they want one claimant after leaving the review by emailing Ryan Buds at g email dot com all right without further ado. We're going to jump into today's episode. Which is all about famous people? Born in January and man there are a lot of them specifically a a ton of famous people born in one thousand nine hundred sixty nine in January so look that up. We got a few forty on this episode. But there's a ton ton or we're going to jump into these questions right now here here. We go all right January birthday trivia. Let's see how many of these famous folks you know that were born in the first month of the year. Here's question number one January first nineteen sixty nine. This late great actor played a sidekick to Mike Myers in several films. Who is that question number one January first nineteen sixty nine this late great actor played sidekick to Mike Myers in several films number one question number two January third nineteen fifty six? He directed the films. Hacksaw Ridge and apocalyptic Oh who was that born January third nineteen fifty-six six and directed hacksaw ridge and apocalyptic. Oh number to question three January v nine thousand nine hundred sixty nine. This rocker has the legal name of Brian. Hugh Warner and was married to Dita von tease number three January fifth nineteen. sixty-nine line Brian Warner married to. DVD's who is that number three question number four January seventh nineteen fifty seven this journalist news anchor and author hosted a daytime show called Katie from two thousand twelve to two thousand fourteen gene. Who is that famous? Katie number. Four question for five January eighth nineteen forty seven. This musician dishes start as the alien in the man who fell to Earth this musician start as the alien and the man who fell to Earth number five question number six January fourteenth nineteen sixty nine he founded the foo fighters in one thousand nine hundred four. This guy founded the FOO fighters in nineteen ninety ninety four. Who is that number? Six number seven on your list January Fifteenth Nineteen seventy. He's the son of WWe the owner. Vince McMahon he's the son of Vince. McMahon what's his name. I'll give you a hint. It ends with McMahon number seven question number eight January Seventeenth nineteen twenty two. She just turned ninety eight years old and has the honorary title of the Fourth Mayor. Of Hollywood who who is the fourth mayor of Hollywood up Question Number Nine January twentieth nineteen sixty six. His character was always getting pranked ranked by John Kaczynski's on the office. Who has that actor number nine and question number ten January twenty nine thousand nine hundred seventy? She played roller girl in the boogie nights. She played roller girl boogie nights. Who could that be number ten? Your bonus question for two points number eleven what to blonde celebrities married to each other. Both have January birthdays on January. Twenty six and thirty burst or two blonde celebs married to each other. Both have those January birthdays on the twenty six and thirty first. Those are all your questions for famous January birthdays. We'll be right back in just a second with January birthday answers. We're back with the answers to January. Birthday Trivia. Let's see how many of these you got out of eleven number one January first nineteen sixty nine this late great actor played a sidekick to Mike Myers in several films. That was vern. Troyer ear actor who played mini me. Who unfortunately lost a few years back Verne? Troyer was the answer number one. Quick sidebar about Mike Myers. I'll never forget may have told the story in the podcast before but my friend amy and high school she was a little bit of a space cadet. And she we're watching Austin powers and she goes wait a minute. I have a question she goes. Does Mike Myers play. Michael Myers the Halloween movies. And we're like Yes yes he does he definitely does number two January third nineteen fifty-six he directed the films. Hacksaw Ridge and apocalyptic doc lipped. Oh that was Mel Gibson number. Two Mel Gibson number three January fifth nineteen sixty nine. This rocker has the legal name of Brian. He Warner and Mary Devante Marilyn Manson Anson Double Am beautiful. People hit song number four January seven thousand nine hundred eighty seven this journalists had show called Katie in two thousand twelve Katie couric Katie Eighty couric and number five January eighth nineteen forty seven. This musician was the alien in the man who fell to Earth. The late Great David Bowie number five David Bowie number six January anywhere fourteenth nineteen sixty nine. He founded the FOO fighters back in ninety four. The answer there Dave Grohl Foo fighters on my bucket list of concerts man. I've got to see them soon. Number seven January Fifteenth Nineteen seventy the son. WWe owner Vince McMahon. Shane McMahon Shane. Mack here comes. The money is that theme song and a quick side bar are on this one. I asked this question to a bunch of young players. They are pilot. Nineteen twenty at this brewery. Because Breweries they don't like ID because you can hang out and have root beer and stuff at some of these places and there were three youngsters playing trivia last week and they didn't know this one so they wrote Snow Mcmahon S. N. O. W. and I thought audits at Shane and then I looked at it again and I said hey did you guys write snow and they said Yeah. We couldn't think of anything so we just tried to guess something January something January anywhere. You like okay. Vincent van had son born January. Of course they probably named him. Snow McMahon that made me laugh quite a bit number eight January Seventeenth Nineteen twenty two ninety eight and the honorary title of fourth. Mayor of Hollywood. Is Betty White Man. She's getting up there. Betty white has no offspring no children. I read that recently. I thought she had a bunch of kids but no kids. Nobody White Number Nine January twentieth nineteen sixty six. His character was always getting pranked by John. Krasinski on the office. That was Ryan Wilson. Who Played Dwight Rainn Wilson and makes an appearance? Ah kind of a big role I think in House Thousand Corpses Number Ten January twenty ninth nineteen seventy. She played roller girl in boogie nights. That was heather. Graham Heather Graham great movie great actress and Number Eleven for two points what to blonde celebrities Mary to each other both have January birthdays on the twenty sixth thirty-first. That's Ellen Degeneres and Porsche derochie or Derosa. See how ever you say that Allen and Porsche. That's a fun question. When I look that up? I was like ooh. That's a good bonus question so I hope you had fun playing this episode. Remember their seven seven hundred and fifty other episodes. Go back and listen to and there's just Just about everything in the history of this show in the archives so go hit subscribe. And you'll never miss a new episode as they come out every single day. Someone just message me my friend Mike degeorge and he said Hey. I like how you have all these very topics and they come on every day and I said Mike. That's what I'm I'm shooting for. So thank you Mike for that. Email Sanford question today brought to you by Funky monkey designs of Sandy Miss California check them out. FM DESIGNS INC DOT COM for all your t-shirt printing needs. The question is Stan. Lee Created Spiderman with what other individual who co created spider-man. With Stan Lee tweet mirant. Ryan buds are email Ryan buds gmail.com to be eligible eligible for a prize. Yesterday's question answer was good. Will Hunting for the movie that Ben Affleck and Matt Damon Co wrote together. And you're trivia team. Name of today is Miley. Cyrus the virus combining combining a young popstar and John Malkovich's character in con air. That's Miley Cyrus. The virus thank you guys so much for listening to the show. Thanks for watching it on Youtube and we'll see you tomorrow for more Trivia with me cheers. Remember leave those reviews to get an enamel pin. I do it now

Vince McMahon Youtube Ryan Buds Mike Myers Hacksaw Ridge Katie Brian Warner Mcmahon S. N. O. W. Hollywood Stan Lee Shane McMahon Shane Michael Myers Miley Cyrus Mary Devante Marilyn Manson An Mel Gibson Hawaii California Betty White Mike WWe
"Shut up Chessie"

The Tony Kornheiser Show

1:03:50 hr | 7 months ago

"Shut up Chessie"

"Previously on the tony kornheiser show. Yeah now they've done very well under him. I have to check to see how many times they made the conference finals. But gordon hayward would opt out four million dollars in your hand when you got injured two years ago. Yeah i know. I was here as well. Yeah he's been his whole story with the celtics has been icons on the floor. Yeah so expulsion catch up. Yeah spy it. The tony kornheiser show is on now. I don't bleed for gordon hayward he just made one hundred twenty million dollars from charlotte. He's going to play from michael jordan and he's going to go play with lamelo ball you know people have moved around nobody consequential moved right. Nobody really consequential has moved yet. But gordon hayward is relatively consequential certainly could help charlotte. We are going to do shows. Monday wednesday and friday. This week we will do a show after thanksgiving and the thought behind it is a. I have nothing else to do and be. You'll hate your family beyond words by then and you'll be afraid that they're going to give you the virus so you may as well listen the two one. Five showers in the forecast. Yes so i can't play can't teatime can't get a tee time at columbia cannot get a time because there is a conspiratorial. I mean i don't wanna sound like the president of the united states current president united states and talk about conspiracy theories but it seems clear to me that a small cadre of people have gone Through vpn probably and they've gotten the ability to get into the system and book all the good times now just all data system that we have access to but the times seats taken. Yeah because we got one the other day we got a time the other day for three twenty four. It's dark at four thirty. Three twenty four means you play four holes. It's just ridiculous so luckily we were able. Steve rose and i were able to get out earlier. Michael's here you can hear his voice. I wanted to read a couple of emails. This is from mike. O'brien in boston formerly rivera. This is a couple of weeks ago. So the news is old but the he said i had to fly to fort myers to be with my mom because she's getting is surgery this week so that was a couple of weeks ago. We hope that went well. Needless to say. I'm not excited to fly but was excited to see my connection was in dulles not reagan as i was hoping but it was dulles which is such a generic airport. But that isn't the point of the story being in dc. I was so excited to where my chatter t shirt. Because i figured i'd get so many. Tk salutes and people coming up to me reminiscent about all the good times. They had chatter even though apparently nobody went there. Because it's out of business while all buying water at hudson news a guy came up to me with his son and said you listen to mr tony. I said yes i do. I love hearing his hot. Sports takes tyler. Who had long hair when he played for the wizards man looked at his ten year. Old and said give it to the man. The ten year old handed me a small box of walkers and gave me the salute and lychees. Arenas dad said this is the garbage. He gives out for halloween. You'd figure that. Espn money he give out. Full-size payday bars. Wonderful emailed as is this. This is from stephen. Coleman yesterday was my first day at my new job. It wasn't too bad. Considering i had to tell a work from home. After twenty years military service in the united states air force officially retired on november first with all the trials and tribulations covid nineteen has brought many people this year. What idiot retires during the global pandemic as a longtime listener to the podcast. Pti crazy stories from bambi at the little house to china sink. Your phone to the cadillacs got me through many rough days both home and abroad. Thank you for many years of entertainment into many more in the future by the way had some assistance. I need some assistance with my fantasy bowling league. I didn't know there was such a thing i have. The number two picks. Should i go jake or butter. F- or don barrett. Sean nash and jason del monte or too shabby either again. Thank you sir. I'll take your answers off the air or more jason del monte Or more of the cornhole experts. Yeah we don't we don't know this at all so anyway let's do some. Nfl bunch of great games. Yesterday the the kansas city chiefs game and i did not stay up for the end. I believe the kansas city chiefs are the best team in football You could make the case that right now. The pittsburgh steelers are the best team in football. Both of them are in the. Afc a lot of the really good teams seemed to be in the afc. There is much more compression in the nfc. The worst teams in the nfc have three wins or four wins the worst teams in the afc have no wins or one win so the disparity in the afc from top to bottom is greater but the better teams. I believe her in the afc. Andy reid now. Nineteen and three out of a by and he had to win late and the reason he could win. Late is kaz patrick. Mahomes as the best player in football and pretty much has been since he became a star in the first half and have this is what the third time andy reid. Nine nine and one in kansas city is that right. i think i just saw it on the news. Well i mean andy reid. Nineteen and three out of a bye week. That's a big game. The raiders are better than you thought at the beginning of the year. The raiders beat them in kansas city. Took the victory lap in the buses. Angered andy reid. maybe And and now the chiefs came back. But the raiders covered. Chuck todd in the middle of very bad week. One and five jeff ma three two and one but chuck todd one and five at the moment got beat on green bay green. Bay's a three point game. The green bay game. Aaron rodgers takes him down. The field takes one shot in the end zone doesn't get it gets the tie and then his receiver. Fumbles like on the second play of the overtime and indianapolis winds indianapolis pretty good. I apologize for my scratchy throat but indianapolis is pretty good at this point. I think better than we thought. Philip rivers so i know chuck todd hays. Philip rivers. Did a pretty good job. Follow that a real quarterback. Did you notice at the end of the game. Where aaron rodgers was talking to. Philip rivers and philip rivers is much bigger than i thought. He's gotta be. Could you look philip. Rivers is c. Six five or as aaron rodgers. Five ten at this point because he seemed to tower over in the way my son towers over me. That was a really good game. Packers colts the chiefs. Game was great. Yeah six five to twenty eight. He's a big boy than i thought. Yeah he's bigger because he doesn't throw big he throws smalley throws side army throws patriots and Texans good game interesting game to watch cam. Newton cam throw at deep anymore. He can't they look like they're going to be out of the playoffs. Falcons and saints. Everybody was wringing their hands about tatum. Hill including me. I mean i really thought jason james winston would start all tastes. Some hill did was be great. I mean the that shuts everybody up and again the one thing i did say on. Pti was look. I thought jameis winston would start and he would get better. I said the reason. I thought he would get better. Is because of sean payton. Because i think sean payton's a genius on offense. And so i said but he's he's now. Yeah i said if sean payton is going take some hill. I'm going to withhold any criticism. Till i see what happens in the game and take hill was really good. Surprise where the rushing touchdowns right. He's a good runner. Yeah no no no. He's a very good runner. he's got. That's those are seventh and eighth rushing touchdowns in his career. he'd only thrown twenty passes in his whole career. He threw three more passes yesterday then in his whole career. The cowboys vikings. That was a terrific game. Cowboys win much like the washington football team. They are three and seven and a half a game out at advance. Dallas week apparently. Yeah we didn't have this. Giving neither michael. Nor i knew that that was this thanksgiving game at dallas. So that was good. Eagles brown's the eagle stink. I their offense scored for the first half they're just tear carson wentz. I mean you just have to say to yourself boy. Oh boy did. Did they have thrown good money after bad. It's just not. it just doesn't seem to work. Oh he did win that super bowl. Yeah no he did it. The other guy exactly and titans ravens. That was a really good game. I now once again. you're asking. The question is lamar jackson incapable of winning big games. Tennessee came back in that game and in the overtime hand into the big board. Use hannah tomb. See what happens did you did you like. I love that game. I was so. I was watching a lot of that red zone and i feel so bad because at the end of the game. I'm not gonna lie. I took the boys out to play. T-ball this is going to go for a ride. And i see a neighborhood neighborhood kid and when you have a kid around the same age you always start. Engaging he's wearing jackson jersey. And i'm like did you see that touchdown pass to a andrew right at the author marc-andre the tight end thirty one. Thirty one yard that romo explained so well as to you know like okay. If he's not a neat you're going to throw it out just to keep it safe. Pretty turns them around some going into that. I'm so animated and his mom just looks goes. He didn't see over time. Did you should like. We had to get out of the house. I'm so sorry. I was so the other thing i wanted to say was what made me feel. The worst was joe burrow Now i don't know what it is if it's if it's an acl or it's something but immediately if you go back and football for say the last ten twelve fifteen years and you think of carson palmer at cincinnati and other heisman trophy winner. Who looked so good and then in his first in the first few minutes of his first playoff game got an injury that he never really got over. Cas cincinnati can protect them and it doesn't look like they can protect joe burrow. And i think joe burrow's really good really good and he goes out and he says see next year on a tweet so he knows it's bad that made me feel bad was not a dirty play. No the field strikes again not a dirty play at all by the way when when washington wears those particular uniforms and i've seen them where those over the years once in a while. I love those uniforms. The burgundy sort of really solid color shirts without a lot of a demi left t- also keeps growing on you in growing like it. I mean i got a text the other day from a friend of mine said when are they going to change the name and i said why why why would they change the name. Why would why would you give them a nickname when it's always going to be compared to forgive me for saying this redskins and it's never going to be well liked in the same way that that was. Why wouldn't you stay with this where it has a very old timey look to. It doesn't it. Does i just wish it was established. Twenty twenty and the ever forget. Yeah it looks. It looks pretty good. I've thermostat issues in my house. That i don't wanna talk to you about at one point. I wrote a note. I wrote this particular note to open the show. With which is you have to fire. Adam gays right and then they just got back in the game at the end. The jets covered. Jeff ma one on the cover and they covered because the charges took a safety right. What did they win by that. Was they won by six. So that's two points. What was that. What was the spread in that game. Nigel nine and a half. they would've covered anyway. The jets have covered anyway. So jeff ma was three into twenty four twenty eight and three. Reginald finally had a winning week. He was two and one half good for monkey but he's fourteen and nineteen shows. Chuck todd chuck todd on thursday and lost every game yesterday. Lost five yesterday. And he's got the rams plus three and a half against tampa bay tonight. He could go one in six chuck. Todd won the week. He needed to win. Yes yes he did. That was a couple of weeks ago. Anyone still riding high so we will get out of here now and when we come back michael wilbon will join excited wilpon. He's very excited about northwestern extremely short. He's really so let's get out of here. I'm tony kornheiser. This is the tony kornheiser show. This is the butcher box at the butcher box. I read with mixed feelings. And i don't really have to read it. I read with mixed feelings. Because this is something i like very very much and i have subscribed to this through my daughter for the last six or seven months and we get steaks and we get chopped meat and we get chicken and pork chops and we get salmon. And it's it's very good. it's never forget. Put your box kaci supplies when they were none none to be had. That's exactly right. And i'm i'm fed. I am a hearty endorser but here here listen to this. Luckily today sponsor butcher box believes everyone deserves high quality. You mainly sourced meat but you box couldn't be easier. Just sign up. Select your box and they ship it to your door every month. Here's here's the critical one. And it's it's underlined in yellow. And when you signed up now you get. Their stake. sampler with six grass-fed grass finished stakes. Because the best steak night is free steak night. I didn't get that. I get three things that they offer I didn't get. And i really cannot tell you how much i endorse this. It's one of the few things that i totally by by myself. There's a dog barking and the dog can be heard across the street because we had an incident today. So i've been telling you about this. No anti no added antibiotics or hormones. Ever each box has nine to eleven pounds of meat enough for twenty four individual meals. It's packed fresh it shipped frozen. It's vacuum sealed. So it stays that way you can customize your box or go with one of theirs. It's the best meat shipped right to your door. Which means one less trip to the grocers. And it's meet the way it should be really good so you you have. I don't know if they wanted my personal endorsement. Maybe they did but they get it anyway. Because i buy it for a limited time. New members get six free grass-fed grass finished stakes. When we go to butcher box dot com slash cadence c. a dnc slash cadence. That's to new york strips jesse. Shut up that's to new york strips and four top sirloin added to your first box for free it's added. It's an add on act quickly. The offers only through cyber monday. That is six grass fed grass finished stakes for free. And your first box. Just go to butcher box dot com slash cadence. Butcher box dot com slash cadence. Listening to the tony. Kornheiser show though lamented anybody k. The last exciting thing we had was the bridge on jumping the michigan avenue bridge populist pack and aaron rodgers brett farve and bart star. We had rudy. bobby. Douglas virgil carter. I still have nightmares of tom. Sat larry rake straw. I'm waiting for payton fumble fake drug dome. Try to comfort. With butkus and shane mack. I'm still recovering from. Kent mix and john have land. Walter scorns and of the fridge of michigan avenue bridge like anybody cares since then we've gone no wears should have had more hardware. Surely we're still trying without buddy ryan. The defense was by. Terry was crying. I pray to poster this. Is dan sleep sleepless. Risky dream of trubisky our coaches and our cubeys. All one big Buffo it's all been downhill since the super bowl. Craig herring kramer evans. Kate mcmahon in mississippi canada town. Last cheer for was a lineman called the bridge as you do bridge. Nick foles latest exploits. Just more halis hair michigan avenue. Great dan bern playing michael wilbon with a song every single name. he is familiar with. But i'll get to better times early on northwestern wins. Michael is sitting here. I said i watched the whole game. He said you might as well be a donor at this point. You care so much about north western that had to make you ecstatic ecstatic because north wet because kansin came in with an offense that looked tremendous. And you shut down. That kid mertz totally. Yeah tony by the way. The song is hysterical. But the person is sort of exposed himself. When he said that they weren't buying single-tier. I sorta you sorta as tight as it was otherwise. So it's ninety nine percent net. Line makes me go up not chicago there man. Don't you can never say not buying single. I know but it did. It unraveled because of that. It's like oh no no. No that's one of the magic names. You can insult every quarterback forever and he did. That was brilliant. But you can't. You can't touch single terry. So now Yeah tony as you know. I thought wisconsin was overrated coming into the season. I didn't like look. Do you know there's a great stat. And i'm gonna get it wrong too early for me to be trying to juggle stats but North western is like four and three against wisconsin wisconsin three or four against north western over the last seven years against everybody else in the conference. Wisconsin is like fifty something in three. We have beaten wisconsin more than the rest of the conference in the last seven years. Yeah heard that stat on during the game. And i was or maybe it was big ten network layer when i was watching so much. I reveled it. That's the greatest birthday present was. My birthday was thursday to that saturday birthday. That saturday win. That's that's you know. It's one of our signature wins. Particularly game was on. Abc and most of the country is in the three thirty time slot to p north. Western's i used to be in the two three thirty time slot after national game. that's alabama. that's george michigan state at. Usc is not us and to win. That game. that way on national television is just that you know and to be just basically blanket as you mentioned just. i mean. i wasn't a job. Twenty seven seventeen seven job but as you know the big ten of ten point win can be. You know. I mean it could accurately be crushing. And it's sorta was for wisconsin. Defense has been crazy. Good points in the second half in five gangs two points total. So of course now tony. I'm already terrified. i'm i'm. I'm i'm worried about michigan state. This week because michigan state has had a week off and our kids. Tony we we. We don't we. Don't do well in the lead position. We don't do well favorite. And i'm thrilled that we're eleven but part of it. We're ranked eleven. I texted you yesterday but now now we're going to be favored to win the final three big ten games until the dynamic tony that we you know we all really handle historically that will so. I'm terrified about that now. But yeah. they're wisconsin game. That was a. That's a high that that's a lifetime highlight circumstance and win for us so we have our great endear mutual friend david israel who also a graduate of northwestern and i i emailed him about congratulations on the win and he said don't get crazy. Ohio state has forty five four and five star recruits northwestern has four four and surely ohio state. Yeah yeah i'll come into. That new building went up that you saw beautiful lord. Yeah beautiful building and so ohio state will certainly be favored. There's a long term. Play though. And i need to ask you about this. I told you yesterday. I would ask you about this. Your coach pat fitzgerald was an academic all american at northwestern. He's done a great job at northwestern he has more wins than anybody ever there. Maybe he hasn't put the program and the map in the way that our par- seekin did but he's been a great coach. He has always rumored to be going to either notre dame michigan if those jobs are open and one of those jobs will be open soon. Jim harbaugh will doubtless leave a michigan. One way or another. But what david said and this is the and i know. You don't want him to coach. Notre dame or michigan because it's college and its lateral. What what if. The bears job opened. What if the bears job open then. They went to the local kid. What do you what what you couldn't say. No could you know. I don't think he can't make you. Can i mean pat fitzgerald grew up like i did in the place i did you know. I think i've written several times to check the mileage. I think my house up. My my parents grew up in ninety. Two miles from south bend. Pat fitzgerald grew up. Like i dunno eight miles south of me. He's like eighty four miles up southbound. I don't know whether fits. Hey you either. You grew up. We grew up either adore notre dame. And you you just adored it and you wanted to go there you that resistible or you hate it. And so. I don't know if it comes out. And let me tell you why he's never going to notre dame first of all things got a coach and they're going be college. No names like casting about for coach now yet so i said to yesterday. How much do you think the salary of the coast. I was stunned when you wrote this to me. I was stunned at how much money brian kelly makes it. Notre dame absence twenty six seven million dollars. Maybe i would have thought it was at least six or seven million dollars. I looked up one point. Six six seven million dollars. You wanna so low makes right now. It's over three three. It's twice as much as kelly almost to pay if if what if what is published is accurate. Let me just say that if what is accurate three point three three point four and so i don't know what i gotta be. The highest paid coach in the conference. I mean they will get there if you don't have already there. Maybe he's already there kerr. But but but michigan is michigan. Turning on the the the bloom is off the rose. I mean i. I don't know that. I don't think that the michigan job is so great. That path is look. They're gonna cau- they're going to call us and say we wanna talk to pass this joe. I told you last night. I would say that michigan hike eat dirt. Give you permission to do anything. You're nothing anymore. So that leaves notre dame. Would you take. would you take fifty percent. Pay-cut no no no. You wouldn't know no so now you raise you raise this thing. It gave me an china the rest of the day. You put me on the phone yesterday calling people because it makes sense and david's idea. Yeah it's david's idea. That that i started calling people with ties to both chicago northwestern bears and basically the reaction was. Yeah yeah i've been fearing this. The last filling like twenty four hours forty eight hours two weeks. Whatever and i don't know tony. I feel the bears to me. Need the fire nagy. I've i've been. I've been following northwestern football system mid seventies. Maybe a year to before i went there when i knew i was gonna go to north western. So that's forty five years. I've been there ten years longer. Thank you know. I mean i just have And so so a lot of these people they have that relationship with it. I don't know. I don't know the bears at the top of the tree are smart enough to call pat. I don't know if they understand what the bears need right now. They don't often have guru. You know how that worked out. Mark trestman how that worked out matt nagy. They don't need a defensive guru. How that workout. Dave wants that how that work out john fox. Although worked for lovey. They they don't they don't. I don't know that they're smart enough to understand. They need to see they need. They need fitzgerald. They the guy who can be the face of that thing and electrify town but also coach and so pass not just a northwestern. He's chicago guy. he continues bears. That's who he is. So so you know i look. I'm terrified of michigan state minnesota illinois right. Now so i you know. I'm stopping the train. Just short of hold on let pat jump off but if the business smart. That's that's you know what. I don't think people you don't you. Don't lose names. You don't recognize ted phillips and the know people who involve the running of the chicago bears in the name of the houses. And i don't know that they're smart enough to understand he could be the guy now that right now like at like if we go to a second big ten championship game in playhouse. The i don't care what the result is if we go there and a second time in three years. How many times michigan been lately. Last three zero would be correct. And by the way harbaugh you know how long i wanted kharbatha costa bears. I do i know that. yeah so. it's the irony is inescapable for for people. Like me and for david israel and for the folks so i don't know i i'm afraid of the big ten west right now so i'm i'm not counting chickens but yeah you put me in a panic yesterday when when you relate that and I i mean. I'm proud of where they are i to we got. I told you at the beginning of this year. We got sunday players and it is interview with. Espn on the field afterward. Fits said almost that sentence he got guys who are going to be all americans we got guys. We're gonna play on sunday. That may not be a big deal even say at merlin but we have sunday always something else. Yeah we we we oughta graham. We got a greater quarterback in the history of northwestern than either the the how eight they don't have anybody like grammy history so we have. We have sunday people but not the abundance. We have now man. And so i if we can just get through these next three weeks until house they. I'll take whatever the result is for the how we get. We get to the nfl briefly. I just wanted to bring up this one thing. You're not on the show. You took the day off friday. Which is fine when the announcement was will not the announcement when it was reported that tatum hill and not jameis. Winston would start for new orleans. I was skeptical. I think everybody was skeptical. What what tempered. My skepticism was my feeling sean. Payton really is an offensive genius over a long period of time. I think he knows what he's doing. And i think if he chose this guy over that guy. I was going to wait and see. It turned out to be a very good choice. Did not taste them hill. The saints again look good. They looked good. I thought the entire volume over the discussion was over modulated. This like he didn't say he was sending james winston to bermuda tasting hill. Who who has played in that system some for years. So i thought that the whole discussion was just sort of overwrought overly dramatic and just like stop you know and so i thought where he started with been fine. He'll bring in the other guy if he needs to the winston play any snaps. I don't think so i'm not. I mean i was on the red zone. I didn't see it. I just want i have now at the point. Th the the the overstatement of everything that happens in the nfl. To the point. Where i'm now root for everything that everyone else is talking isn't talking about. So you know this awarding of the championship trophy to tampa bay. What i've seen them get beat by forty bears like. Don't tell me that. Don't tell me that this is the the seven or eight patriots or whatever it was when they went now because it really looks like if you're paying attention it really looks like pittsburgh in kansas city are above it really see they don't. They don't seem bay. I don't know but i think is interesting. Tonight is interesting. The sunday night and monday night have have some heft to them. Because i wanna see what you know t to tampa. Tom does because he's had to. He's had to embarrassing losses. Tom brady doesn't have that no orleans coach coach at all. So let's see what they're going but Yeah tony and and by the way. I made the mistake i. I even said last night watching the kansas city game. I know you asleep. And i said okay. If the raiders is coming here and be kansas city. I want to hear everybody's excused this morning on every network covers. Football raiders. look good. They look good and they had the game. Wait the other guy is the best then. Put the raiders are better than we thought the raiders. After four weeks after ten weeks there are a lot better than than we thought he really good and i. they aren't kansas city. Do you want to see them in the afc championship game. I don't know no you know. And so i thought man. There's there's some intrigue there which we didn't think we had And maybe new orleans. Wow if new orleans. Look i don't expect him to win convincingly every week but wow i don't think breezes coming back come on. The dude has ten fracture. Honey fractures can you have in your ribs without being in a car accident and seven car pileup so a lotta ribs. So why this notion that drew brees. Somebody had a great line on radio. Yesterday i was out. I left my house for like four minutes the entire day. You gotta get subway sandwich and turned on some radio and somebody said you know if for jubran. I feel fine. I'm gonna be back soon. I wanna hear somebody with dr in front of his name saying now. 'cause i ain't by it. He'll be back soon they put him on. Ira he's gotta miss at least four to six the no. He's not going to see you later. I'll talk michael wilpon. Boys and girls will take a break back. Forty will join us when we return pat forty of sports illustrated. I am tony kornheiser. This is tony kornheiser show. This is the ben shero. Add now. I know that i've been corrected and not to save in shero vin sarel but i save in chair because i think they want you to save in chiro. This is the black friday cyber monday week. So that is going on right now. Until the second of december it's fifteen percent off sitewide twenty percent off to more twenty five percent off three hundred dollars or more free shipping on all orders and the discount will be applied for everyone meaning. No coupon code will be required. Be sure to say up to twenty five percent off so you're going to get a code. Anyway that says tony but even if you blow it you're going to get the whole thing. As long as you remember to do it correctly a watch should be something you look forward to putting on every day in chereau's dedicated to the craft. They put the time and effort into crafting timepieces. C can wear them day after day after day. Avoid the last minute holiday stress or you. Perfect gift online right now. Take advantage of this huge sale snow code required but please use the code. You discount will be automatically applied at checkout. This has been chair. Biggest sale of the year and everything on the site is on sale including sunglasses wallets and bracelets and i didn't even know they made those. I just thought it was a watch company. I had no idea may bracelets use the personal link. Which is tony to take advantage of insurance biggest discounts and you will get up to twenty five percent off plus free shipping automatically applied to your order. So there's a conflict here you can use the code. You don't even have to use the code but for into yeah there. There's a pop up. Just continue without the twenty five percent off. Who's clicking that. No why would. I continue with twenty five percent off now. No no no no. Here's that used personal link. Www dot ventura watches v. i. v. i. ncaa venture watches guam. Tony that's what you should do. Yeah i it's. I'll do that again because the end of this. I don't even understand about any other questions. Please contact some guy. We're not given the guy's name just go to. Www dot ventura watches dot com slash. Tony and you should ask them about this copy. Because it's confusing at the end. Okay venturo watches and you do to do. And they're they're is the tony kornheiser show porta. This is the alex wins trio and he or they right alex rights. Thanks for spending my music on the pot a few weeks ago. Here's another original tune for my album. Live to tape titled eli minnesota. I wrote it. Because i was in tour on tour. And eli minnesota up in the north woods minnesota and there was nothing to do any line minnesota but write a song called. Eli minnesota are. The album has just been released. On friday which coincided with band camp fridays in which the website waves its revenue share and gives that directly to the artists. That's very very nice Michael if people like the alice winds trio of the great dan bern one send in their music. How did they do send us your music. By emailing it to jingles at tony kornheiser show dot com. And really as you know you can less anthem voice. You can listen to this music without me. Talking over it. At the end of the podcast. Pat forty of sports illustrated joins us. Now there are million things to talk about to have come up immediately. We're going to talk about so many games being lost the corona virus but to have come up immediately and because dabo sweeney had his fifty first birthday on friday and then on saturday got angry at florida state. Let us start with that. Sweeney is is saying. This game was postponed because of the virus. It was not. The implication is at florida state was gutless. And didn't wanna play them. Does that hold water for you know. It really doesn't now. Here's something we're going to be running into. I think increasingly down. The stretch of the season is who still wants to play. And who doesn't who. Just you know trying to come up with reasons. They don't want to play. But in this instance. I mean clemson flew to tallahassee with the player who was positive who was on the plane who was interacting with all his teammates And if that's the case of order state. I don't blame for two statement saying no. We don't feel great about this situation. They may also feel great about losing sixty five or six but legitimate concern on on their behalf. Here at this point. Yeah so so is. Sweeney is is he looking for headlines or is he. What is his motivation in this so i thought well first of all. He doesn't want this to be seen as clemson was responsible. Taking a covid positive player to They didn't tell hassi. And and also the the kid practice that week and you know it's like hey what's glimpse but then also you know. I do think that they're feeling very much. Yeah florida states ducking us. I mean clemson as florence. Thank for to stay mates. clemson This you know dallas wean has yet take the virus terribly seriously. You know in any form or fashion. It seems like they get him to wear a mask on the sideline but if you remember going back this was a situation one of these guys. That was The most concerned about things going back to two spring. No i would say that. Gundy and sweeney are sort of the anti Tooth squad in terms of the virus whereas nick sabin Who for you know on a lot of levels. I find him a phony but he's he's been good on this hasn't he. He's worn the male time. He's been good. Yeah no he's been very serious about it and that i don't know i mean it may be legitimate concern. Maybe hey we don't play football without mass. So we're wearing masks. You know. I don't know but yeah gundy and and dental i would say i. I'm not general devils. Quite going to the point of of taking up per se or o. a. n. but But otherwise i would put him in the category back in the spring. Certainly of all this just a hoax. you have a piece out on auburn. I have not gotten to read it but since he wrote it. You can explain it to me. But if i understand it correctly it basically says yeah. The end is near for this program. Yeah yeah and this is the thing with this program is that you know. They were given they were. They were involved in the federal investigation of college basketball. Back in twenty seventeen and the whole thing you know went underground and then they were given an double notice of allegations in january and refused to acknowledge it. Basically just wouldn't say it existed with say yes wouldn't say dow And left their fans and the public completely in the dark under the assumption. Everything's fine everything is fine. Is the problems here and they all of a sudden. They're imposing a postseason ban on themselves. Which do if everything is fine So this is a clear indication that what's in the notice of allegations from the ncwa is major at is serious and could result in a lot of penalties in auburn is trying to be clever here by saying well. This season going to be a mess. We're not going to be that good so we'll just take our band now and everything will be fine. And there's even a quote from bruce pearl that says we'll get this behind us. Well it's not really the way it's gonna work. I don't think that thera potential penalties out there that could last for a lot longer than one season he earned bruce pearl himself could be Very much impact but one of the good things about bruce pearl is that he's so great on tv that he'll get a job he's really good on tv. Yeah what about the other. Two big name schools that we wait for kansas and arizona. Yeah kansas sala definitely they don't open and said hey here's where we disagree. Were fighting it. But here's what we're charged with. Arizona has acknowledged receiving a notice of allegations that they haven't released it yet Both of them are major. Major cases. kansas's much further along. We're not sure exactly how far along but You know that one word. We're getting closer. I would think that that but still nothing. I don't think that comes out will affect kansas for this basketball season and certainly not arezzo for this basketball season. Not lsu probably not louisville maybe nc state. We'll see there's so many cases that are up in the air all right. We've let me get to the corona virus issue People that look at the nfl see that they play all the time. People look at college say. They are canceling postponing right and left here. The difference. one of the obvious difference is that the. Nfl can afford to test their people every single day because the money that they bring in is even greater than the money that the colleges bring in and it is more concentrated. Money what are we looking at with college football. It seemed like almost half the good teams were postponed this week. Yeah no that's the second week really in a row. Actually percentage of postponed games keeps going up. This is like we four in a row where we've had a steadily increasing number of games postponed. And you know we've already had to postpone for this thanksgiving week here so it's going to keep happening. I mean it's you know this is what happens is you. Try to drag this mess of a season to the finish line. You just have more and more places where it just like the rest of the country virus numbers are up. And you know a lot of this is contact tracing for people who've been around others who have tested positive but you know that's responsible way to handle it if you contact tracing have eighteen guys that are caught up in it will or you're probably not gonna play this week and You know college. Football is the conferences are doggedly determined to get their tv inventory. Get their number of games up so they can get checks from the tv networks for almost a full season so that's really the course year. The question is a you know. How many how far can they make it and we get to the actual end of the season. I think we'll probably can. How many games are people are gonna play. I don't know and then how do the players feel about this. I keep coming back to that. You know. I mean if if the athletic directors are going to be honest tony they still in the locker room and say look you all their tv inventory and we need you because that's what's going on. That's what's about. you is young man. It is bill our pockets with the usual amount of cash to run the department. And so we need you to play in these games that you really not may may not care that much about you. Have college kids right. You have college kids. who are athletes. They are not athletes on the level of bringing in money the way football players. But what do they say about their campuses. And what do they say about pushing football like this. Yeah well it's interesting actually. My my son had georgia's finished He's getting his masters degree now. So he's he's not practicing her involved You know georgia's situation is very different than stanford where my daughter is and You know stanford is such lockdown and has been the entire time there are no in person classes. There is nobody really on campus other than workout. Like she goes to the pool. She swims. she goes away room and she goes back to her house. And that is They have had been able to have to swim meets. They they i mean but they're both against california where you just get on a bus and over the counter. The towel comes to do It is been extremely extremely limited. I you know. I think that they look at the football situation like well. If that's what they've gotta do fine You know i don't. I think that you know. Obviously my daughter stanford they wanna swim. They want to compete. They want to practice. But i think they're also very understanding that the things have been extremely extremely limited in terms of what they can do. Because that's the way it is. That's not a money producing sport in the way that football's a money producing sport and these kids become lab rats. When they go out there we're going to have a college football playoff. I don't know how it's going to go in the time period. They wanted to go. Are you more of a believer than i am. And that you know. I i just think given what we've seen. There is a strong wheel to get there to have a playoff inhabit. Right on schedule and on time so by. Golly you know what we're putting on a show or gonna put on the cell. We'll see how many people can play. But i think that that there is a dog determination to have one so. Yeah i think we will I it's interesting one thing. I did pick up a couple of weeks ago. You know most of the schools if not all the schools in the playoff. We'll be east of the mississippi river and as usual there will probably be a collection either in the in the south. They don't really really want to go to the rose bowl they don't wanna get on a plane and flaw the way to los angeles for a game that say you know clemson and alabama could plant atlanta I don't think that the they'll be able to overturn the college football playoff structure. But there's you know for once in the history of college football. Nobody wants to go to the rose bowl. What about college basketball will it happen. What does that mean. They're starting on wednesday and there like nine million games scheduled that day like starting from and tone to a And they've got these big events in the mohegan sun and elsewhere and it's like why why didn't you just push everything to january conference these in the answer of course. Tv revenue tv. Yeah and i think they look and say well the nba not playing. Here's a chance for people to watch us. And while i understand that desire. I'm not sure it fits with the reality of the situation. And i think if you've talked to people like around college basketball coaches administrators players like. There's no way we're getting half. These games played. And i think it's just gonna be. We will be absolutely numb to the news of postponements and cancellations in basketball within just a few weeks. I mean i understand that. Rick pitino to a lot of people as persona non grata. That doesn't mean what he said is wrong. He's one hundred percent. Right isn't he. What am i doing yeah. I think that there could be a lot of merit to what he sang You know. I think starting a season right now is incredibly problematic and difficult and that it would have been better to at the very least. A scaled-down season starts in january. Maybe it's still ends in march but maybe you extend it and play more demet. Okay i mean. I would be open to at least exploring that but starting now It's got it's going to be really difficult. I mean scott. Drew is the coach at baylor. They're you know the one two three in the rankings depending lankans. You're looking at coaching their first games. He's got the virus and you could go on on on schools that are dropping out players that have it coaches that have it games. That aren't going to be played and that is just going to be a daily theme in a sport where they are trying to play hundreds and hundreds of games amazing. We'll get back to you on this. I'm sure very frequently. Thank you pat. All right my pleasure tony. Thank you pat. Forty sports illustrated. I- what it's the pros are different than college. It's just different. They didn't sign up to make money in the same way. We'll take a break. We will have email and a jingle when we return. I'm tony kornheiser. You'll listening to the tony kornheiser show. If you'd like to buy a soup define there's a place that you need if you need a new one do but you grant. It's been decline in the log onto e. k. Was the he every. Show little the skews own. You'll save a lot of send raises joe arrow. That is wonderful. He's a really good singer. It's all the no he's really really good. That's lovely night. So you wanna do the bethesda beta in my head again. Yes not you obviously very good. Yeah love them. You will as well for the location. Nearest you in the dc area just go to bethesda bagels dot com and then head on. We got the bagel sandwiches today. We're very happy you be will be as well when you head on. So nigel always song in here to see if i can identify him and now he goes the first thing i remember. I was lying in my bed. I couldn't have been more than one or two. This paul simon song and then he goes. I remember there's a radio coming from the room next door and he goes and my mother laugh the way some ladies do not mother. I wouldn't expect you to know this. It's my bubble left the way i can do. It's the grandmother. It's the way some ladies. It's late in the evening with the music seeping through. It's great song Thanks today to michael. Wilbon pat fortieth sports illustrated. Thanks our sponsors venturo and butcher box remember. You can listen to us on apple podcasts. Spotify google play radio dot com. If you get the show to i tunes please. Leave us a review from kenny ray. Fort walton beach florida. So michael needs a background photo for his peleton. Shirley sad picture of michael on ponies. Somewhere if not how about luca on horseback from sue meyer in ponte vedra beach in florida. The home sawgrass. Your discussion of michael's new fitness regimen on the peleton may be incredibly curious about his peleton. Leaderboard name nice owing on expect him to divulge it and his cycling anonymity but i did consider several possible options. I do wear white. Sailor dose starter. What the effort. We doing here me undies reader. Riding to the refugee sending new jingles. Pinehurst number two. Do you know who i am. I just hope leaderboard name is not michael. Kornheiser high five michael savage ponytail. If you see me on the peleton leaderboard. Dan fits in philadelphia. Michael sela bet golfers to for two unscrambling save other golfers nine for nine scrambling saves both are tied t one on scrambling for the rounded one hundred percent but which one is actually in i for scrambling guy who's playing well enough to only be two for two or the guy hitting all over the place but somehow gets up and down everytime nine for nine. Let's go for the two for two. I didn't know there'd be math on today's show though but you think it's the to for to think so is he's playing better given the nod. He's hitting the ball. Better from steve table in fort smith arkansas. Recently my son brought home some homework for his introductory introduction to philosophy class and he has for some help there was a bonus question which red foxes to rabbit a steel as the blank. He said he knew the answer. Had to be some form of metal weaker than steel. But which one irony asked copper aluminum. I looked at him in that loving way. Only fodder cannon. I said you're a moron. It's potato of course. It is a the potato after brief back and forth and bond hearing the source of my knowledge agreed to use that answer a few days later he called. He said that was wrong. As instructors said literally any metal would have been counted correct but sadly potato was not even an alloy. Was there for wrong even worse. His fellow students have taken a kalyan spud. And tater salad stick liberal. College professors are destroying this country from scott mcclellan in bethesda maryland. Five out of nine jaffna's happy with five out of nine versus kip ximan. I know you're an english major but that's a one win difference on the other hand i'm still paying off. Debts made on kipps. Winter forecast last year am awaiting this year's forecast from kipp but also interested to hear jeffs finale. Our new york the subaru owners. Think they're so high and mighty and care about the environment and a children's so much more than everyone else. Not so fast you hippie. Granola eating posers. If you really cared about the environment it'd be like me. You wouldn't even have a car if you really cared about your kids. You'd be like me and not actually have any kids. In order to avoid avoid overpopulation. That will inevitably destroy the environment and the earth that your children will inhabit boom. How's that logic for you. Bet they don't teach that at hotchkiss. Whatever other second rate prep school. You went to because i write. Prep school phillips exeter or at a long island public school like i did. You'd be able to afford a nicer car than a subaru. Eat it from mike. Roseberry state college pennsylvania. In the two weeks since i ratted out the peace subaru license plate. I've come to realize the real division in our country is not red state versus blue state. It subaru drivers versus those of us. Who want to see subaru drivers strung up by their to bet and boiled wool cardigan and dumped into a giant. Yeti coffee mug filled with boiling. Come buccio if i've pronounced that correctly. In your opinion what big ten school produces the most super drivers per capita i feel. It's a dead heat between michigan and northwestern williams. College has to be the national leaders. I'm pretty sure. Just put your diploma in the front seat of forest that you drive away at graduate. Shutting boden has something to say about that grows borough state college One more austin portland maine. I'd like to offer subaru drivers a reprieve and get back to what we can all come together on making fun of cilicia. I wanna walk this weekend. I saw a car with a weather cover over. it usually would know what kind of car was underneath. But the car covers. Said tesla i thought about asking if eliza has a car cover like this and uses it but we already know the answer to that. If you're out on your bike side everyone is always do wear white. Jesus am i speaking chinese. The do lamented vani. Buddy came the last exciting thing we had was the bridge on jumping up the michigan avenue bridge while the pack and aaron rodgers brett farve and bart star. We had rudy buke. Bobby douglas carter. I still have nightmares. Can can thompson. Larry rate struck. I'm waiting for payton fumble Drug dome try to comfort me. With butkus shane mack. I'm still recovering from kent. Mix and judge live. Jack walter scorns and of the fridge job. Then the michigan avenue bridge the eighty five bears like anybody cares since then we've gone nowheres. Who should have had more hardware. Surely were still. Try buddy ride. The defense was fine. Single terry was crying. I pray to my poster of luchman every night but sleep seems kind of risky. I might dream of chip bisky. Our coaches are. Qb's all one big kerfuffle. It's all been downhill since the super bowl. Shambaugh dave craig perry kramer evans. Kate mcmath tiresome in mississippi town. Last thing we cheer for was a and called the bridge up as you get an attitude. Rage nick foles latest exploit just more halis. Errative jumped ahead of michigan avenue a few Consume

tony kornheiser Jeff ma joe burrow michigan afc kansas city andy reid Philip rivers football gordon hayward twenty five percent tony aaron rodgers jason del monte raiders sean payton michael wilbon wisconsin Pat fitzgerald chuck todd
Leadership Is Language (with L. David Marquet)

The Accidental Creative

27:34 min | 1 year ago

Leadership Is Language (with L. David Marquet)

"Today's episode of the PODCAST is brought to you by skill. Share make twenty twenty a year where you explore new skills deepen existing passions and get lost in creativity with skill shares online clasp the visit skullshaver dot com slash to learn about the puck into the talk in the muggy in the typical adopt friends. Welcome to the PODCAST. My name is todd. Henry I am your host. I'm also the author of the accidental. Creative die empty louder than words and the Book Hurting Tigers which is about how to lead teams effectively especially creative teams heavily them effectively. Speaking of leadership language as a leader is really important. The words that you choose how you choose to communicate with your team to make the difference between understanding commonality the thriving culture and band frustration conflict and misalignment on today's show. We have someone who knows exactly how to get the language right. His name is l.. All David Marquette. David is a top graduate of the US Naval Academy he commanded the nuclear powered fast attack submarine the Santa Fe from Nineteen Ninety nine to two thousand one one but since retiring from the navy he's worked with businesses nationwide is a leadership consultant. He's the author previously of called. Turn the ship around which was named one of the twelve the best business books of all time. His new book however is fascinating. It's called leadership is language and in today's conversation we're going to get into some of the ways that leaders use language that can be countered to the purposes. They're trying to achieve with thirteen and some small tweaks that we can make in how we communicate with our team. They can help us accomplish accomplish what we want to accomplish as an organization and as a leader so David going to help us think about that in just a minute before we dive in though. I won't let you know today's episode episode brought to you by skill share. Listen It is now February twenty twenty. Did you set resolutions for yourself. At the beginning of the year I know many of us did. But here's another question for you. Did you set resolutions related to developing your skills. Deepening your passions. Exercising your creativity. You'll pursuing a passion area. Skill share is an online learning community. Where millions of people come together to take the next step in their creative journey with thousands of inspiring classes ask for creative and curious people on topics including illustration design photography video freelancing much much more skill share offers offers membership with meaning with so much to explore real projects decree and the support of your fellow? creatives skill share empowers you to accomplish real growth to develop real skills and a very practical way and the classes are designed for real life so you can move your creative journey forward without putting life on hold you can learn and grow with short classes that fit your. You're busy routine no more waiting until next Tuesday night at the YMCA to learn whatever you will learn great instead. You can take classes on your time when it's convenient for you you whenever you're ready and wherever you are as well and here's another great feature skill. Share is incredibly affordable it is especially when compared to pricey in person. Classes houses and workshops in annual subscription is less than ten dollars a month for access to thousands of classes. So maybe you've always wanted to learn you know how how to draw characters. Maybe something you've really wanted to do. There's a course called. Learn how to draw fun. An easy exercises for kneeling proportions. Shading and more. It's a great way to exercise your creative. Maybe listen maybe right marketing copy all day but you WANNA learn how to draw skill share can help you do that. There was a course on character animation. Basics create dance loop with after effects and Photoshop which is again. Maybe it's something you want to do just as a fun side project. We talk about the importance of unnecessary creating all the time on this show. It's important to have something you're doing the exercise your creativity outside of your core created on demand work There's a there's a course that I'm going to take called how to make dope low budget films it's basically about how the art of filmmaking and how to do it on a low budget so again anything you want to learn I guarantee you. You're going to find it on skill share. So here's the deal. Skill share is is a proud sponsor of the accident credit podcast. You can explore your creativity at skill shared dot com slash A. C. and get two free months of premium membership. That's two whole months of unlimited access to thousands of classes. Absolutely free. All you have to do as good a skill share dot com slash again that skill share dot com slash. AC thanks Claire For sponsoring this episode of the accident creative podcast well. It's wonderful to have on this show today. L. David Marquette. He is previously the author of a book called. Turn the ship around which has been called one of the best business books of all time. So no pressure David with this winter but but his new book is called leadership is language the hidden power of what you say. And what you don't L. David Marquette. Welcome to the excellent created podcast. Thanks for having me on your show. So I've been a as we talked about before before we started recording. I've been a longtime admirers of you and your work and I'm I'm thrilled that you're on the show and I really loved the premise of this book. and I frankly I'll just say this from the get-go anyone who leads an organization leads. A team of people is responsible for corralling people toward common objectives. You need to pick up a copy of this book because it really clarified some things for me that I had always sensed but I didn't really have language for and and you did that with such precision. Can you argue this book David. That language is the starting point of leadership. Why do you believe that's the case because leadership? There is an interaction with human beings and languages vehicle for which we by which we interact. If you're cobbler you use your hands to make shoes shoes. If you're a mason you use your hands. Lay Bricks if your software engineer you use your mind in your hands to interact with the code but leadership is interaction with other human beings and it's it's spoken it's written it's video but it all comes back to language language. I've seen amazing. Examples where small tweaks in the in the words in the way a question is asked for example. Just one or two words did make big differences in how people react how they feel what information they reveal and that kind of thing and so for for anyone thinking so there may people out there thinking you know the sounds really touchy feely. This is all about you. I just wanted to clarify that while you have worked with a number of organizations in your in your capacity as a consultant primary really your leadership the cauldron of leadership in which you were sort of forged was the US Navy which is not exactly the most touchy feely organization in the world. Ray and some some of the principles that you talk about early really were sort of forged in your your experience in the navy. How did your experience in the navy? Inform some of these ideas in you. Yes Oh I hate this fray soft skills and all that but I was an engineer and I I was a nuclear submarine commander. Her and I have a degree in physics and so my my story was by tweaking. The words we used on the ship the little bit we had this outsized impact on what we achieved the morale. And how many leaders we subsequently created waited so I had the sort of engineering reengineering perspective Olympic the language and one of the things that I'm happy about this book. Look we started building. This don't say this say that. Don't say this. Say That SORTA list but we needed to reveal the underlying structure in the pattern which is what will we work pretty hard to do. And that's what I think. The magic is is that there's this pattern to our language structure to it that we might not realized. But we're almost it's for me. It feels like programming All over and over and over again. If if someone says a I can predict fairly precisely that the response is going to be big and a being may not always be the right lane respond with C. Than we can break. This sometimes unhelpful dance. That ran so the idea behind the book is what are all those better ways to respond. I was with I. I was with the Shane. Mack who's an entrepreneur and he started a couple of companies and his his latest venture was about to roll out A piece of software in Philadelphia at the Baseball Stadium and with about six hours before game times is a big deal was it was software. Ah Scan your your seat and order drinks would be then delivered to you anyway. Six hours ahead of time. We're sitting on a lunch. He gets a phone call. Things aren't going well over at the stadium he says. Do you need me to come over you. Tell me right and the team leader. Who is is very forceful as very forceful strong team? Lee Good Reputation said Nah uh and he young but he kind of had sort of twisted look on his face. Like I'm not so sure about this. I said why don't you call them back and say how helpful would it be. If I came over one to five you call them back. Delete says five. We put we put our menus. He's down we go over a long story short workout great and then later sold the company for for millions. But the thing. That's so interesting to me is when you say one way. Oh you tell. Tell me if you need me to come over. The answer is no and we don't go and who knows what happened versus. How helpful would would it be were elicited informational response one to five and the answer was five yeah and and and then and then the CEO goes over there? It's a totally different world. It takes you and so over and over and over again. We see the power of these small changes in language. You know it's one of the one of the bits of advice. How is give to leaders when I'm working with leaders is leader? Sometimes we'll say in their one no one will say. Is there anything you need for me. And usually the response is no wonder you add the modifier right now on the end of that question question. Is there anything you need from me right now. All of a sudden they started getting answers and the reason was if you if you ask. Is there anything you need from people. Start thinking big and conceptually and and you know I need you to have this big conversation with this person or whatever but if you say right now suddenly it's like yeah. Can you talk to so and so about helping me get access to this that you know it just it's a small mall modifier but it makes such a big difference in terms of how people here the question that I wish I had that example for my buck us guys like the word yet. We haven't Where are we on the project? Well we haven't finished. We haven't finished how we haven't finished yet the more we haven't learned that we haven't learned that yet. I haven't I haven't been able to do that. Haven't been able to do it yet. So it's exactly right but there's a patter her to this. So one of the one of the things you discuss in the book is the difference between read work in blue work. Could you describe what those are for us before. Are we dive into some of the meat of the book so all this is a this. Is My hypothesis. Basically all of life all of work is divided into two different kinds of activities action doing making vins interacting with the world physical activity or thoughtful reflective generally quieter cognitive and creative activity and that we We so we call creative activity. Blue Work called action activity red. Were it's an issue of focus and variability read work. Wannabe focused were. We're starting nuclear reactor. We are coding we are. You're running a running a marathon. I want to focus. I want to have a performance. Mindset and variability is an enemy. I want every I want to code to be right. I want there to be different letters. Interspersed that kind of thing. Bluer is a creative work very ability. He is an allied a bluer. This is the key difference and bloomer pretend to have a broad perspective. Let's see how many ideas we can get on the table. That kind of thing. A Bluer by itself doesn't get anywhere in Redwood by by yourself feel like. I'm just turning on a Gerbil will so the key is to create the right rhythm rhythmic balance between we're going to do some red work really do something and then we're going to pause and reflect upon it and we're GonNa make a decision by what we're GonNa do next and then we're going to do that and this is what we call learning. Is this iterative process. And this place now during the day during the week during the year during your life you talk about the role of share of voice in these two kinds of work. Could you describe that concept of share of voice and and how nope it finds its way into red work and blue work. Yes Oh sure was is just like how many words each person in a meeting set and and or conversation. So we analyze the transcript from a huge container ship that sank in a hurricane in twenty fifteen with all modern equipment. They sailed out. The ship's name was the L.. Fire sailed from Florida to Puerto Rico win into the hurricane sank thank altered three people died. The government recovered the black box. So we have a five hundred page transcript of how they spoke to each other. So there's a there's a treasure trove of how teams actually speak in stressful ways inspired and in a stressful situations but one of the things. That's really interesting when you look at the three person team. There's the captain the officer and then a seaman and there's three of these different teams. 'cause there's three different officers seamen combinations and when those three people around the bridge the same pattern addin holds out every single time. The captain always says the most words the officer then says the nest next most words and then the seamen very few words words so it's like fifty percent forty five percent five percent and that's a highly skewed. Your Voice is in other words. Some people are saying way a more than their share. Some people are saying way less than their share and the hypothesis. Is that in highly performing resilient team. The sheriff voices more even because here from all those people who are being really quiet they may be the the divergent thinkers. They may have the innovative idea but they're just being quiet because they sense the group. Oh you're the boss or the group was heading in a certain direction. Oh I think I I must be the wrong guy here. I don't I don't see it like that around. Just stay quiet and so your job as a leader is not to build consensus what these leaders are doing is they're playing the industrial age play. They're trying anew coerce and get the people to comply and be compelling rather than being curious about what they see that they don't see what others know that they might not know. No so you're you're the idea is a leader in a meeting is not to drive consensuses but to invite outlying opinions. It's the opposite of the way most meetings Iran. And when you do that you get everyone participated you get a stronger more. Resilient More Admiral Dapper more enduring organization all right. I want to dive into a couple of principles that help leaders do that. There are six of them in the book. We probably. We definitely won't have time to get to all of them again. You need to read the book if you if you have vinnie responsibility in an organization to lead others you need to read this book The first principle that you discussed to control the clock. How the House leaders? How the leaders do this? So the problem is we're we're red were in performance mode we. We typically feel the pressure of the clock to get stuff done and this comes from the industrial age play of obeying the clock. That's why we pay people by Our that's we have the word clockwork and while that helps us get stuff done. It's not helpful to be creative and to do deep cognitive the thinking because it puts pressure on our brains and were wired so that we feel the stress our prefrontal courtesies are have minimal collectively so what we need to do is time out. are chopping down the right trees. Timeout is the product the right product a lot. Now we're we're definitely going to launch it and let's make that happen and this is the job of leadership because only after you say time out. Let's pause can the people that raise their heads. They look left. They look right and say oh my gosh. The world has changed around us What we're doing is no longer relevant? We need to make some changes. That's what you need and the teen eighteen will always be happy. Charming away the momentum to doing the work and its cultural biases against from Beijing. Your hand in hand. I'm not sure this is the right thing. No one likes that. Well we're get so much work done so leaders play this very important Horton role of pausing releasing the pressure allowing people to shift into the blue or creative mode and collaborate. One of the one of the things I love. The bits of practical advice was to give the PAS a name. Could you describe that principle. Yeah so giving again. It's about words and language so giving things names are are really important in the Toyota production system. There's a thing called the end on cord. which is on his jet? is the Japanese word for lantern and so a worker on the assembly line. If he has a problem he or she has a problem. They can push a button. Used to be a core bonanza button and sends light and a supervisor comes over and says thank you for notifying us. How how how can we help? And it's a signal so this an encore is a signal that hey we need to pause in shift out of this production. Vote in thinking what we've got to solve a problem so just giving the thing. A word allows people to raise their hand and timeout as so what. What is your on a construction site? Someone's doing work. They're they're doing pouring concrete but also what do they say. What do we call it? Just given a name ain't like a mariners moment or time out doesn't need to be fancy but once you give it a name it becomes uh-huh a thing. Yeah you normalize it it becomes. It isn't anything until there's a name say oh and sort of demystified the whole thing. Yeah and then on on the summary Practice because people wouldn't want to call time out and so I we would put them in situations where we're just forced them to call time out every once in a while just so that people people say oh no big deal stop doing the right thing yet. No keep going and I love that I wanted to talk about the second principle will collaborate. Don't course you touched on this just a few minutes ago. I I WANNA talk about one of the practical bits of advice given this chapter which is to vote first and then discuss us which is a interestingly. That's kind of the opposite of what I see a lot of teams doing. So what do you mean by that again. It goes back to this. What are you trying to do with your meeting getting? If you're trying to make a decision then you WanNa make it with all the information and you want to the job again is to uncover what everybody sees what everybody knows the minute someone starts talking. Hey what is there. One thing about the product lots next league and someone the loudest person the person feels must responsible for the most senior person will say something. Well I think we're looking good. And then everyone starts. Falling Bobby anger the group the psychological phenomenon called hankering and we had like if you if you ask people at a conference. Say what's your what are the last two digits of your phone number. Okay write that down all right now right down. How many countries are in Africa? People whose last two digits of the phone number is higher will write a higher number. Now is crazy. But this is the power of anchoring so you have to avoid angering even if you know about the phenomenon you still your brain will still do it to you. So the the key is you want to have maximum variability and the maximum variability occurs at the moment before any conversation. So you WANNA now give people a chance to express their opinion. When there's maximum variability of opinion in other words voting in a probabilistic way? Not Canary yes. No that's too blunt but one we we use one five twenty fifty eighty ninety five ninety nine so we use those seven the cards and you can say okay. One percent of you feel strongly against the vote throw a one strongly. Ford throw ninety nine sort of middle of the road throw a fifty and and now you say okay. Let me see the ones in the ninety nine. You want to hear from people who feel strongest on each side. Then you made a decision. Yeah I love. That is so practical and again when that when I talked about how there are so many things in this book that I had sensed but didn't have language for and they didn't know how to express some of these things are just so you understand looking backward but it's hard to get to the moving forward right so I think that's very illuminating that that practice one final tactical thing to ask you about because I found this really interesting as well as you talk about the importance of asking questions properly and I'd had never considered this but you're right the kinds of questions that we ask are incredibly leading especially if we have significant responsibility organization. We can be abusive abusive in how we ask questions. How do we ask questions properly in the context of a collaborative meeting the right way to do? It is to assume you know anything. The other person is right even if they comp and tell you oh I think we should delay product launch. And you're like no that's crazy that's what's going on in your head so you say something like well. Why would you WANNA do that? And just the way that sends a signal. You're right they're wrong. They needed the defender position. And you'll learn less than if he said I'll tell me more about that. One of our tricks is to start the question. With what or how binary questions leaders WANNA simplify the cognitive work that they do because your brain is wired wired that way so for cognitive convenience rather than saying Tommy all the complexity behind what we're GONNA do we say. Is it going to work. And you're always putting you're putting putting the responsibility for future outcomes on another person we can't predict nothing is going to be one hundred wilderness. Sell that allowed. I don't know yeah how much I don't know. Also also how likely is this to work house. Eight visit not is a say nothing is honored presents a so if you say is it say they say yes. What does that tell you nothing? Nothing is that mean is nine point nine nine percent say or fifty one presents a seven thirty seven Mac. Software is eight Yes why what does that mean an airplane and under is GonNa crash so you gotta ask questions probabilistic way in the trick is to start one easy drinks to start with but we also let's say someone comes up to you and says oh I'm having problem with this coworker and you say well you have the guts to stand up to them that again you're sending so many signals about what you think is the right approach a should stand upbeat. It's your responsibility. See that having guts as the necessary resource that you need to draw on. This may be totally wrong. But you're are projecting your image of what the situation is so you want to try and wipe beer. Wipe your For me the best thing to do is just try white my brain clean Lina. At that moment I call tell me time box and so temporarily you don't have to. I'm not saying agree with that and I'm not saying you have to suggest heaven forbid but what I am saying is listen with total curiosity not try to be compelled. Yeah Well David you've convinced me. Leadership is language that is the title of the book the Hidden Power of what you say. And what you don't L. David Mark. Mark is the author. David if people want to come find you where can they come find you online. Yes so social media presence it's at L.. David Mark Ama argue. Et and our programs called intent based leadership. So that's our website and and we we have Lincoln site and we have these things called leadership nudges. It's a youtube channel and every week I put out a one minute. Maybe Ninety second second little blurb where I'd take one little snippets Vote I than discuss as opposed to discussing than voting. And we just put it out. Because you don't need more training manning you just need reminders. I love that will will. This book is a phenomenal. Follow up to turn the ship around which is definitely quite the feet David thanks so much for taking the time to to share some wisdom and insight with our audience today. Thanks for having me on your show and as always thank you for listening if you like this episode. Make sure you subscribe wherever you listen to podcasts. or accidental creative dot com slash subscribe. Remember friends. Don't change the world. Don't be a cover band can be to find your unique unique voice if you want to thrash.

David Blue Work David Marquette consultant Book Hurting Tigers Nineteen Ninety US Naval Academy Henry L. David Mark L. David Marquette officer Lina youtube Africa US David Mark Ama team leader Beijing Toyota
#1953 Case Study: Distillery turns craft hand sanitizer to meet local demand

Mixergy

37:48 min | 1 year ago

#1953 Case Study: Distillery turns craft hand sanitizer to meet local demand

"Hey their freedom fighters Andrew Warner and I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs. Joining me is a mixture listener who has been. We've been emailing now for a long time. And when I discovered that she makes whiskey, I told my assistant. You gotTA buy a bottle. Did I end up buying a bottle of whisky or vodka? Do you remember it was Whiskey, right? And the reason I say that because you surprise me and you gave me a little bottle of four of your different spirits I. Guess is the way you say I never cracked it open, and here's why it became one of my prized possessions in the office. I would keep it in the office. The fricken bottle looks beautiful and so anytime somebody would come in their is would. Would naturally be drawn to the bottles, and then I get to talk about you and I get to say how you've got this thing. And how you're or listener, and creates a conversation that goes beyond how they like Islay whiskies versus American Bourbons, which is the same old thing now we're talking about you now. We're looking at the bottle, anyway it. It became really big thing. I wonder how many people about your bottles and decided I'm never going to open it. I'm just GONNA keep it on my shelf. LENNA CORN OFF! Is the CO founder of Surf City still works. It's a craft distillery based in Huntington Beach. It is aiming to be southern California's number, one spirits brand, and after talking to her for a long time. I'm so excited to on here and partially what led to this was that they're doing well despite corona. And partially it's because they've branched out beyond spirits. Can I say hall or just call you? Don't they? Alcohol, you know what I don't like it liquor for some reason. I was just talking to Josh about that. I experience because it sounds like the business and I haven't earned the right to say it. Could Alcohol about that I love Your Business. This is one of my fantasy businesses if I lean back and dream being in any business I know that a lot of people I interview will hope that one day they'll own a winery. They'll get to make beautiful Wa I. Don't care about that. I don't like to drink wine I. Want to be around it. But to make my own whiskey to make my own out alcohol. It's just. Amazing What is it? Is it as fun as I imagined it to be? So some people get into it because they want they, they would say the exact same thing you just said, and they have a rude awakening, because it is extremely expensive and very typical, so what's difficult about it? It's highly technical. There's a high bar at event to entry, and and it's really expensive so before you could even get started. You need your federal permit, and before you can apply for your permit, which by the way the reason why you want that to be number one because it takes twelve to eighteen months to get approved. So. You WanNa do that, I write, but order to apply. You need to have an address, so you need a sign a lease and you're committed, so you sign a lease and you'll also need to buy all your equipment because they require all the serial numbers for all your tanks, and you're still and everything you're gonNA use for production. So you're saying you've got to buy all the equipment. Equipment gotTa have the place, but you can't make any alcohol correct. They will not issue your license until you're about ninety percent complete, so you are spending money for twelve months to eighteen months before you could even start testing your recipes before we get into the story. Have you got into this? How you built it up in what happened now post corona and how you dealt with it? Can you fun thing? What's fun about being in the space? Oh the fun thing. Is that it really it really is a fun industry to be in the people you interact with are always having a good time. You're making your own product and I think the most exciting thing was when we were at Carthage Circle in Disneyland or Actually California adventure we manage to get on their cocktail menu. And after doing a tasting with staff, we sat and had their my tie that we were in featured in on their menu, and we saw other people who ordered the same thing and we walked up to them. We had introduced ourselves as they. Did. You know you're drinking. Are Rub. It was really really cool to see people drink in our stuff. There are two things that I imagine I would love number-one the tasting room. You've got a beautiful tasting room. You've told me smaller than it seems online, but it looks like it's fun to just have some friends over tab strangers over and taste in talk. That would be fun and number two. I've had come into my office and bring their book great. You've given me homework. That's kind of awkward if I don't read it, but imagine if I go over to somebody's house and I bring my whiskey even if they're not whiskey drinkers and they just put it out. It's like I. Know Andrew. This is what this is. That's the fun, right. And you know what and we are always like whenever we invited somewhere. They know we're going to bring. A bottle of something and it always makes people smile so yeah. The lady who who has a lemon tree who brings them over lemons over is is is a hit at the party, but this is way way bigger. Before this, you two were in drones What type of drones? It was they were highly customized rounds. So if somebody wanted to gather in the point of flying a drone to gather data, so it depends on what payload they wanted to attach onto the drone. We would customize the drawn to be able to fit that payload. What type of data about data? So it would be incorrect data. This is a good question, so you've put A. You would put a allied Dr Censor on it, and you would like for example if you wanted to go see. The solar farm and it takes a lot of manpower to go walk through the entire pharmacy, which ones are broken, so you can get a drone to fly over. Get the data and then go exactly to that panel that's broken and replace it and they would hire. Your company allied drones to do this. We would actually make drone at that point, so they were the ones manufactured. Yeah, and we leave the drone themselves and fly with themselves. Yeah! You told me how you got into the Business Josh was doing before. He was a he was a special effects coordinator in Hollywood for fifteen years, and that pretty much means he, he did all the physical explosions flipping over cars. Anything all special effects. You see on movies that they used to for real. That's what he did. And how the end in drones! He was onset in the SIERRAS and it was dry season, and they wanted to, or they couldn't hire helicopter to come and get an aerial shot, so they asked if he had a solution to get an aerial shot, and he figured out how to build a drone quickly enough, put a camera underneath and get the aerial shot for them. Is He that type of person who is just GONNA figure out how to make stuff so yes, and he's not only going to figure that out the solution almost immediately like if you give him a problem, he sees a solution almost instantaneously, and because of me has finally realized that that's a gift like he used to think everybody had that. No He's just. He's very talented in La. This is who he is. He's the guy who said we should get into spirits or you both got We're GONNA. Get an spirits. He's guy had to figure out how to get the right equipment how to make it how to put it together. Now you go back to your childhood. What type of person where you never is super competent person? Back to. You had something inside you. That because of your committee couldn't be expressed I did now I you know. I don't. I don't think I've just as naturally shy person. I. Don't think I was naturally shy person. I think I didn't know the mechanics of having conversations. And what do you even do in a in a conversation? But I did feel like there was something inside me and the reason I felt. I'd read biographies of people who'd made it big. And when you go to the first chapter, it's always the introduction sets them up for amazing they are, and then the first chapter is a little bit about their childhood and you realize. These were failures. Often these were people who couldn't hack school or got in trouble alive, worried their parents and I realized. Yeah they had something in them the world just they didn't know how to tap into. It's not the world's responsibility to tap into it. They didn't and I felt that was me for you. That wasn't you now to be honest and you into a kid. I needed to be pushed academically so I used to be embarrassed to this part, and I only went as far as getting an associate's degree in college, and I used to be embarrassed to ask people to my link account because I wouldn't want them to see. The I didn't have that four year degree. I realize now that it through experience. The degree doesn't matter. Josh, created ally drones kind of because he needed to solve a problem. It then became a thing. At what point did you say? I've got something of value to offer here to be a part of this company. I'm really good at supporting somebody that has a vision and executing. So prior to serve city or ally drones, I was working for a beer and wine, importing company and managed all of their licensing and reporting for the forty states that we were shipping our products into. For those that don't know, each state is responsible for their own liberalize, because after prohibition, the federal. Government gave back the control. Of of liquor. Up Developing, their liquor lives at each state. Mississippi for example maintained prohibition through sixty six I. Don't know if you do that. Like they they were able to keep prohibition, going or create their own regulations around alcohol sales was your job to keep track of that lie job went to keep track of how we needed to be registered how to permit our our company and our brands in each state, and also had a report so I am really good at the back end in the supportive role to figure out how to make things more efficient. It's not very exciting, but not needed. I realize in a business. You need that person that keeps you. keeps everything organized and unrelenting. I had dinner with my friend Shane. Mack and another entrepreneurs incredibly well known. And I talked to him afterwards, I said Shane. This guy is just super. Well. Known I'm going to interview and goes look glass door reviews because he's terrible, Nanager and sure enough. I looked it up and yeah. Terrible terrible people didn't WanNa work for him. And he said Andrew. A lot of these guys are really well known are just terrible. Managers don't run companies well, and I realized that many of the companies who I've interviewed who are run well. Run by people have your personality. We just don't know about them. They're good at supporting other people getting the other people on the team to do what they need to do to shine. But they don't need to have. All the cameras pointed at them all the time. and. We don't want the cameras. Yeah, you know is a little bit like that is the founder of mail chimp I've talked him. For years come do the interview. Let's do it. He's really big about taking, or he was at the time that I started about taking his designer and putting his designer in interviews, and he said anger. I don't WanNa, do it? I'm too shy. It's not my thing. Who wants to talk to a designer on mixer makes no fricken concerns, I think. I finally interviewed his designer. Stage an event. By can now can I interviewed? Now Andrew too shy I get it I'm remedies. Yeah, little I drove that person to be honest. I was borderline like no never mind. Because when I reached out to you, I was expecting Josh to be in my place. I thought you were GonNa? Have you Josh? Because he's the founder, he's the guy that built the business, not me, but here we are your co founder and I. Do want to hear I. Want I don't just want the person who wants to be on Camera I. WanNa get a sense of really what's going on in business and not give everyone the impression that the only way to do it is. To be twenty two years old to be a dude in Silicon Valley and also be the guy who can run for the limelight and talk about. Whatever talks about let me take a moment to talk about my first sponsor in then we'll continue with this. My first sponsor is a company called top tally. If you're out there, listening to me and you're looking developers go to top Tau Dot. COM SLASH MC surgery. If you do, you're going to get eighty hours of developer credit when you know what I realized, I never even did the intro for them when we started out this interview. I didn't do it because it was so. INTO THE BOTTLES! That, but he did. It would. We don't even offer that for the sponsors I just have to do it in the beginning of the interview because I feel like we should disclose it. The sponsors are I should give him a mentioned. Anyway. It's top talent. You're hiring developers. Go to top Tau DOT COM slash mixture. It's COPD AL dot com slash MISC RG wide. What point did you start to? Allied drones become a real company. Walmart called us. They wanted to do a test or a drone delivery. So Josh went out to Arkansas believes that's Arkansas and did a test run with them, which is super exciting Google, called US and they wanted to do a test. In their at their location in central California, which by the way if you try and look on it if we try to look that location on Google maps and covered it up. It's like the secret location. Really. They've covered up on their own map. Ya! Their own secret place. They don't want anyone to know about right. Yeah, wow, okay. With that they sent us to yeah. and. So what was the work that you did for them I? Don't remember exactly what we did. They wanted us to test out a certain payload in their at pages. Just told to do it at their location because they had all the parts. All all the accessories needed in the batteries needed to do the testing, so we went out there and we actually by ourselves, so it was a small scale test, but do you guys just make the drones yourselves here in the US. Yes, so we had to. We had to source the carbon. Carbon fiber from different vendors, but we would source it. Josh was builders. He likes he likes building things. Any likes all the machines involved with that, so we have CNC machine. He went design the part through cad, and he would actually cut them out and build them in. You know the whole thing, so it was all about sourcing the carbon fiber, knowing what sickness needed getting the the rods created. We got those hard coat painted for the for the LAPD. We did the the camel coating so just highly customizable drowns and really. Companies don't scale well when everything you're doing is customized. And that's what you were doing. Everything was handmade. It sounds like. Okay how big a company did. Did you get it to around one hundred and fifty? It wasn't a year. It wasn't. It wasn't the biggest fifty in in revenue thousand hundred. Revenue Year Yeah. And, then you saw we. We've sold it. We actually got approached by a company that that took drowns and service large corporations with their drones together the data that the large corporations needed, but didn't have an internal team of drones and pilots themselves, and what this drone services company needed was an engineering armed that would help them maintain their fleet and be able to source. The different parts needed to be able to have a fleet that. For anything they needed to do, but did you even have a team? Then, or was it all just Josh your co Founder Which? Basically paying for the two of you. Yeah. Cubby of an acquisition was it after all said and done, it was probably. Around half a million with okay, the Akwa higher with Mika not all at once. All right and you had this idea. That led to surf. City what was what was it? Where did it come from? How did you end up doing nece? The idea of Surf City is? Josh really enjoys or we both really enjoy going to breweries the environment that it provides and I you know by the time. We sold it. Brewers were kind of played out, and but as we would travel, we would see that there were craft distilleries popping up here and there and on the east coast. It was already being they were everywhere. We live in Huntington Beach. And there were there were no distilleries in Huntington beach and it's just. Seemed like a perfect market opportunity for us, and we were interested in it, and we just went for it was the craft. I go in I sit at the bar or at one of the tables and I get to order beer that was made on premises right and if I look around, actually see those big. I don't know what they're called. The stainless steel vats that they make the beer in right. That's the experience that people are going for. Can you do the same thing with spirits? Can you actually make whisky? Next to I don't know next to the next to the local bar. The buys whiskey and have people pull up a stool and have a drink and then order some food. Can you do that same experience? No no, it's spirits are much different because you're stealing high proof alcohol when you're making five, get comes off at one hundred ninety class proof, so it's highly flammable and dangerous, so you are required. If you see any distillery around, they will most likely be in a manufacturing space, because it is highly flammable and dangerous. They want you to be away from the retail and from people, and so then you don't get a lot of walking traffic. It's not like someone's walking down. The Lenzi Street, saying which barred we go to tonight honey, and then they say. Oh, wait look a distillery here. Right? Sometimes it depending on where you are in which city you're in sometimes, that is possible based on the the placement of manufacturing space against all the retailers were we are? It's pretty tricky. It is an ugly strip mall that we're in the middle of manufacturing lane. Lane and no, you could just walk by and say Oh, a distillery and jumped ran. You actually have to plan to go there to to want to be there, so you decide you're going to do this. You start to look into how to do it. You realize that it's going to take a year before you could actually get started because of regulations. Why do you still go into? What is it the destroying you that makes you say. Let's put up with a year of no money while we spend a bunch money. That is a good question. It was just something we were really excited to do. We had an idea and a dream of creating. A brand a Huntington Beach Pacific ran surf city still works. We named it that on purpose. It doesn't ring the same if it Santa, ANA steelworks, right. Surfs it. You know what I mean. We're interpreted USA, we wanted to make a surf centric brand, and that's why the label came about. We wanted something that was vibrant that. Popped and that's kind of what our goal is. Obviously, we wanted to make good spirits as well, but we were. We were excited about the branding opportunity. You know what it is about the few things about the bottles one is it's. It looks like a stout barrel shape, right? It's not the flat bullet ride. Look around barrel-chested. And then the label has got the small label on the front with a surfer. And, if you look through the through the glass, which of course you're going to use, see the inside part of the back label, and that is background like scenery, and the combination of also via those just makes the bottle of really hot, and our artwork is a local artwork from local artists in Huntington Beach. And we did not even purpose as well and you came up with that by doing what it was you to. WHO said this is? This is important to us. We're going to figure out the design ourselves. How'd you do that? We were we spent a lot of time as creepers in total line, going up and down the aisles, and looking at every single bottle, and what we were drawn to where the double sided printed bottles, where you can see image through the bottle, and just with the liquid inside. It does a really cool fact where it highlights the the work behind, and we decided that a good i. idea was to put local artwork on the label, and then we also do on the back label. is we feature the like a little blurb about the artist so that it shows kind of gives a little shoutout to who the artist is, and the fact that there in Huntington Beach. I see how you did it. How much did it cost to get up and running before you can serve up your first glass? Roughly roughly a hundred I was eight hundred fifty thousand dollars. It's not that bad. A lot of people. Well I mean that was again to start right The witnesses else is there so. There's rent hundred fifty thousand dollars in equipment, right? You basically taking me through my little fantasy here, so let's go into. Why I mean, you have to dock rate the tasting. Remind you have to create the tasting room. Okay, design, a nice tasting room, which looks beautiful. You have to have your rack of barrels right. Those are expensive because that's what you storing the Whiskey, and until it's ready to aid your yeah, Yep, danger with so that's your. They call it. Your savings account. He. Put Your your whiskey in the barrel. Barrels aren't cheap. The I mean you have to actually produce the product. Put it inside, and you can't sell the product or A time the regulations just say that has to be aged meaning. It could kiss the barrel, and then you could sell it and call urban, but nobody's GonNa do that because it has to be a new oak barrel every time that you put moonshine inside, and you wouldn't waste it by just putting it in for a second, and it wouldn't taste very good, but so. Our first whiskey that came out was six months old. And a lot of people were surprised because it actually tasted decent, and it was because we. We barrel aged our first Bourbon in small five gallon barrels, so it actually aged a little, quicker, darker quicker, and it's made a difference in six months. So you know what I got an instant pop because my wife's on ad for and everyone's talking about it, so we got it. You make lentils the first time in it. It's not that hard, but it doesn't exactly. Come out right, and you realize all right. The recipe should have a little bit more water, and then it's GonNa. Come out better great next time you get it not hard to times good. But, still it's twice I imagine if you're making whisky. You have to wait six months before you know that you've made a mistake, and you should have a more one ingredient on the other. You didn't do that. You'd never that mistake. So. Fortunately, no, and then also if it is a mistake, time will always make it better a really. Through the filtering process of the carbon inside of the barrel, you just let if it if it tastes like. You want it. You just leave it in there for a long period of time, so we were. Like when it's not right, what the reason why? It doesn't taste like gasoline's because you take your cuts while you're dealing with that means is when you're stealing the vapors come. Come up the first vapors that come through the lighter vapors. That is the. That's the acetone the stuff that's going to give you a headache if you leave it in there, and then the the that's the that's what they call the heads you take out the hearts, which is the the good stuff, the tasty stuff that you're GonNa, put in the barrel and on. On, the end are the tails, and those are the oils, the heavier oily vapors that are going to give you that stomach ache so all that out, and that's why it's not gonNA. Taste like gasoline, but no, it's if it doesn't taste quite right. You just leave it in the barrel longer and it and it. Really Mel's it out. How did you get right? I I kind of imagined Josh going in looking it up on Youtube and then figuring it out. Are Standard recipes. Yeah, when you didn't hire anyone. You're not the type of people who say there's gotta be someone who's good I'm always going to find the best person and he'll take care of it for me. We didn't have the budget for that so now we just kind of figured out and then go try to into recipe. Here's another thing. Why why do you have to make so many different types of spirits? Why can't you say we're going to be the vodka company or we're going to be the rum company and we're going to be the whisky company. Why do you have to do so many different types of things when you're just getting started? Because then you're pigeon holing yourself into one type so not everyone likes Not everyone likes with the not likes John John and Olive Ron likes from, but if you have a wide variety of spirit, you're gonNA. You'RE GONNA touch a lot more customers, even though we have all four. Those spirits are number one question weekend. The taste room is if we have to keep up. So whatever it is that you don't have. It feels like that's what people want. God it and already we're looking at a narrow audience of people who are into spirits, and are willing to come out and get it, and now you've told them well, it's it's a small portion of a small audience. Okay, let me talk about my second sponsor. And then I'm going to come in. If finally figured out and then covert hits right rock, the world people can't come to your to tasting room, right? Right. It's a big part of the plan all right, let's. Someone who can do a quick mention of a follow a podcast? Each be listening to this podcast is over. If you're trying to get traffic to your business, you should be checking out traffic secrets. It's created by Russell Brunson. A great storyteller number two. He's the guy who knows how to get traffic to his own website. He created software that turns traffic into customer, so he's watched his customers use it and do well and everything. He's learned from his own business, and from watching other people who use the software growth there traffic. He is pouring into this podcast. That's a great listen for after this interviews over. It's called traffic secrets. Nichols the secrets because he knows if you did, people will want to know it more if he says it is secret there. Go Traffic Secrets. Kobe do remember when you realize this was a real thing. I do. It was March Fifteenth when California pretty much shut down. Yeah. That's when restaurants tasting rooms everything shut down and funny enough the not funny enough, but ironically announced that. Friday's that days later. We got a call from a we just hired as our director of sales. He was putting in his notice that day, and he called, and he was a little nervous in by K.. Are still moving forward. Shea still put in my noticed and we told them yet. No problem. We're still like we're Gung Ho. We're building out this new distillery. A we haven't mentioned were expanding right, so we're in a thirteen hundred square foot location right now, but we're building out twenty five thousand square foot distillery, and we're in the midst of that. That's why we're hiring hiring director of sales because we need somebody to be able to. Sell everything that we are about to produce and didn't think that Kobe would affect us to be honest. And then Sunday happened shutdown everything by Tuesday I was laying off my tastes SAF, and we closed down the tasting room and we. We stop paying ourselves we. We stopped paying everything. We just cut off everything extra. That didn't wasn't needed. At the moment, we just stopped stopped construction everything. Debris and think you WanNa. Hire him because why we still still brought him on. Yeah, why did you still bring on salesperson when things were so dire? Well because we. We told him to quit his job and we even know. Kobe was telling you that he could, he could undo that that it was something. He already gave notice here ready Wow didn't want he didn't WanNa. Give like a two weeks notice. He was just giving a notice and letting no, I'm making the transition so because we told him that. Yeah, go ahead and do it, and then later everything changed. We told them we still want to bring you on and we. We needed some SWAT should. We didn't know, but we said well. Let's bring you on. We don't know how bad it's going to be. We don't know how long it's GonNa last weekend, commit to you for thirty days and at your full salary and in thirty days. If things are worse. We've got big problems. If things are better great, so we brought him on. He's A. He was a super team player. It was amazing he didn't care what he was selling. He said I also have sanitizers obviously that we're getting into, but he ended up helping. A Lot with our hand sanitizer explosion before you got to hand sanitizers, and that's one of the big ways that you were able to continue to grow. He was selling to who who is still buying new covid. Between the time we told him we'll bring him on and him. Actually starting, we had decided to make hand sanitizer and start promoting it. It'll head with a week the week that took us to to ramp up for hand sanitizer. He started, and that was what he started doing immediately he. More. Local. First responders, even local residents were reaching out asking if we were making hand sanitizer. We we kinda dismissed it at first, so we didn't jump on it when when some people were previously and then we got fifteen emails in a day, and that's when it will change to. We just decided to start sourcing and and win for. So he was the one that fielded all of the questions that came in through a website and I think one week he fielded like six hundred emails for us from individuals who wanted to buy hand sanitizer, individuals, companies, everyone. Yeah, and what happened was. I. Remember that moment I wanted I never cared about hand sanitizers, people who walked around with them just felt a little too delicate for me and then I realize, we needed if we're GONNA. Protect ourselves from Kobe and I couldn't find it anywhere and I was willing to pay exorbitant prices just to have it sixty bucks for small bottle. Who Cares right now? I would've I have done. It couldn't get it from Amazon. And then I was stuck, and what happened at that point was there was some distilleries who are. Are Shifting to making hand sanitizer you read about, and you said we could do it to your E. The people who lived in your area read about that happening and said. Let's just call up Surf City and see if we can get it from them. The combination of the two helped you realize as an opportunity here. You still needed to I guess making hand sanitizer much easier than making whisky right, not get yeah much easier much quicker, too, so you do that, but finding the containers was a pain still is. How did you find the containers? Yes, the bottles were getting were sold out everywhere. He found bottles through. Just digging and searching and calling, and as soon as we found a bottle available, we just paid for it on spot. So it wasn't the prettiest bottle, but we got it our first container that we were selling. What's five gallon buckets and those restoring my crazy I can't believe it from first responders are also local residents. Everyone everyone like family would buy two hundred dollar bucket of sanitizer and they would share. Yeah, they would have their own containers, and they would fill it in their own containers. In share. There was a there was a guy that that a bucket and said he was going to share with his entire street. It was that and then they need containers to share. Share it with, but frankly a lot of people had soap containers, and you could just put in a soap dispenser. Now you've got hand sanitizer dispenser. We were originally going to offer to have all locals just come to our tasting room and fill up their own containers. We knew everybody had containers, but we kind of thought that was a bad idea because coping. Real buckets and you got it into buckets, and then talk to me about how sales were for sanitizer verses, spirits, those exploded it. The interest was was insane like you said you know you search find anywhere, so people were looking all over once. It got out that we were selling hand sanitizer we were selling. We were producing. I think a thousand gallons a day when we started and within a lung of selling hand sanitizer, we outsold up two dozen nineteen. Combined Wow. Wow I get that and I. Get it I'm looking here at my office. They can open up at this region unless they've got sanitizer and they used to have this big thing of Pirelli. Run out of it so now they're. Now they can't make money unless you get this so now. The future is hand sanitizers temporarily, or you think hand sanitizers going to be a long term thing. It is temporary the exemption. The reason why we can make it is because the FDA has issued an exemption for distilleries to make hand sanitizer to provide for the need, but that expires at the end of the year, and that'll just be, it's we were not going. Extend beyond that. Some some distilleries want to, and we're just we're. We're not going to. Because this is just not division that you have for Your Business, right? We're focused on. We're focused on our spirit than and although we've been making hand. We've been doing everything else the same time we're still making our core line of spirits were still building out. The distillery were still working to open the new tasting or by the end of the year. We're still on track, maybe a little behind, but we're still focused our our business. What about this I remember? The founder of Kavita the brand. He did he sold his business Pepsi came on and did an interview because I needed a fast guest after after covid hit. and. When we did the interview I said, thank you. I know these are really difficult times. He said truthfully now he's got hard Kombucha. Called flying embers, he said. Some business just happened to be blessed right now and we're. People are buying groceries for their homes, and they're buying more more adult beverages. are you using that to absolutely so we had to close the tasting room, but what happened at the same time that we started making hand sanitizer, the alcohol beverage control office, which regulates alcohol sales in California. They lifted their regulations for distilleries to be able to. Ship and or selling ship from our location online, it's only in California but anybody in California. You can go online and buy bottle and we can ship to them. We also can do curbside pickup, and we can deliver in person as well so that has exploded. I'm noticing. They're completely avoiding alcohol or they're drinking a lot more at home. Is True Yeah I've got to say the bottles beautiful I remember how much pain I had to go through to actually I think I wanted to just buy directly from you. And you said, Andrew The laws allowing us it. We can I can't do that. We couldn't then I said Andrea my sister. Please find me a way to get this bottle. And she did. She found a local place where we could get it and I think they delivered I. Forget how I ended up getting, but she had to find somebody. Drizzly yeah. Oh, the the service that will deliver alcohol. It might have been I. don't even remember, but it's not. It was my headache. It was her headache. It was just my desire, and then she made it work. which is great bottles look great. I will continue to leave them open. I'm going to be honest with you I. Guess at some point. She's a bottle and open it but I. Just I just love the people's eyes gravitate to truthfully most people is serve them one whiskey. He give him a bourbon or a an islay Scotch. They can't tell the difference they really can't. Most people are just not in tune with the with the flavors I couldn't. But when you have a few bottles and there's something to look at. They will naturally feel a little bit more comfortable with the with the drinking experience and with the conversation. Because now they have something to talk about, and they'll feel a little bit more. brought into the experience is there's this one whiskey? What is it? It's Biki the Japanese whiskey. They also have a nice bottle. Everyone comes over and they look at the Biki Whiskey, because it looks round in nineteen fifty ish. Right so I care about giving people a good experience when they come over to drink I know I, I know that matters a lot more to me than it does to other people, but I think I'm glad that you're part of it. Thanks so much for being on here and congratulations on finding a way to survive in frankly even grow during these difficult times. Thanks for having me congratulations, you're almost active thousand episodes I know you think you'll be two thousand thirteen I'm not doing a big event for this I remember for the one thousand interview reaching out to drew house and saying group. Would you please come back? I know you're not like doing podcast anymore. Can you do this one and going out and reaching out a bunch of people? I don't I didn't see increased number from it. I didn't see I did see increase the tension which is nice, but it wasn't worth it I'm just going to let the numbers not matter and the conduct whoever it is right exactly we could see winds up being thousand two thousand interview. Maybe it'll be. Are. Everyone wants to go check out the website. It's surf. City still works DOT com. I urged his look at the bottles data. Really what's impressive? Thank you so much doing this. Thank you to the to sponsors. Who put up with me? Not Talking about the much in this interview, but they'll get enough customers. Its top towel for hiring developers go to top tile dot com slash mix surgery and a up to this interview. Go check out the the traffic secrets podcast. Thanks, bye, everyone.

Josh California Andrew Warner Huntington Beach founder US Kobe corona headache TA co founder CO founder Wa Carthage Circle Surf City Surf City COPD Shane LAPD Dr Censor
McGwire vs. Sosa  Saving Baseball | 1

Sports Wars

33:55 min | 1 year ago

McGwire vs. Sosa Saving Baseball | 1

"It's august nineteenth nineteen eighteen ninety eight humidity hangs heavy in the air around the i._v. Outfield walls of wrigley field today america's favorite lovable losers the chicago kogyo cubs play host to their despise national league central rivals the saint louis cardinals the game doesn't start for an hour but the bleachers are already ready loaded with fans hoping to take home a souvenir even batting practice the crack of mark mcgwire's bat on the ball as he jacks home runs john's sounds different the cardinals first baseman bulging popeye forearms swing a 35-ounce rawlings big stick the heaviest bat any player uses in major league baseball two decades of training have moulded his muscle bound six foot five inch frame into a booming ballistic like weapon mcguire has worked tirelessly for years all to be able to do this bash homers for screaming screaming fans all over america wherever he goes now even despite all the bad blood of a rivalry here at wrigley in chicago. Thousands thousands of fans arrive early two games to watch big mac crush moon shots. He's chasing the most hallowed record in baseball roger. Maris's sixty one home runs in a single season. It's been thirty seven years since the record was set. Barely anyone in baseball has even flirted with its since even the rival fans here in chicago who booed him. Just last season can appreciate what big mac is trying to do this summer. It currently at forty seven homers with thirty nine games to play. He just needs fifteen more to set the record. It's possible maguire digs his cleats into the dirt of the batter's box. He sets his hips squares his vision. Every motion is perfect precise seis but even the best sluggers go through slumps. Big mac is mired in one of his biggest of the season and if it keeps up he'll be just another name in a long line of contenders who fell fish short of glory mcguire knows he's supposed to break sixty one. It's what he was born to do. It's what he's devoted his life to but all the bicep curls squats and supplements implements in the world can't prepare you to carry the mental weight of staying locked in for a hundred and sixty two games handling the spotlight has always been the shy maguire's achilles heel and now someone's really testing that in fact as of three days ago a new challengers pulled even in the home run race his name sammy sosa the guy yukking it up in the cubs dugout right across the diamond chicago's rightfielder is the streaky est home run hitter baseball has ever seen after setting the record for homers hit in a single month with twenty in june and he's on the greatest hair of all time. He's also a brand new media darling every time he opens his mouth. It's a sound bite. The country's falling in love with the goofy guy who can't stop destroying baseball's across america. Sammy turns to home plate to watch mcguire. Take his pre-game hacks. There is luck. They not polite smiles recognition. If anyone can appreciate the pressure that big mac is under it sammy for the last two months they've shared the spotlight and now as sammy thrives marks wilting but in one hour they go head to head bat against back. We'll sosa continue to stay hot can mcguire turn it around. Can either of them break sixty one. Only one thing is certain with history on the line. Neither slugger is swinging for second-place sports. Wars is brought to you by chase so you're ready to buy your first home nice at chase. They know you don't like to dive into anything this big without a game plan there in your corner see other lenders incentivize the upfront transaction but chase plays plays the long game actively managing your mortgage over time as a chase customer. They'll save you money over time by showing you how you can lower your monthly payment or or even pay off your mortgage faster. That's money you can put toward your next big adventure like starting a family or now that you've got a new home with a backyard and a pizza oven back back there. Maybe you're adventurous learning to really go for it making your own pizza dough instant yeast for sour dough starter. Where do you stand. I say don't sleep on sour dough that in some crispy so prasada it'll change your outlook was that was that to specific fine. I hear you would keep our eye on the ball. Chase customers save more learn more at chase dot com slash sports wars chase make more of what's yours all home. Lending products are subject to credit and property approval rates program terms and conditions additions are subject to change without notice. Not all products are available in all states or for all amounts other restrictions and limitations apply home lending products offered by j. p. morgan chase bank n._a. An equal housing lender from wondering i'm dan rubenstein and this is sports wars <music> in nineteen sixteen a pitcher notch twenty three wins one hundred seventy strikeouts with a one point seven five era nine shutouts and twenty three complete games but that's that's not why we remember babe ruth. It was his blasts bombs. Jacks for baggers round trippers grand salamis. There's something immortal immortal about getting to blast a ball over a faraway wall and getting to take a victory lap right then and there no sports achievement feels quite as mythical as baseball's homerun after ruth set the record with sixty in nineteen twenty seven his mark stood through the great depression world war two the birth of the atomic age the creation creation of television and kennedy's first year in office when roger marris broke it with sixty one in sixty one it stood through vietnam the moon landing watergate reagan the birth of the home computer the cold war and bill clinton's first term in office breaking the home run record means making history but the nineteen ninety ninety eight home run race between big mac mark maguire and slamming. Sammy sosa is far more than just a time capsule. It's a glimpse into what is timeless about americana americana with every swing maguire sought to fulfill his all american destiny with every swing of his sosa elevated his rags to riches assent sent to see just how high he could fly. This is episode one saving baseball. It's august eleventh seventh nineteen ninety-four the major league baseball offices in manhattan feel like a funeral parlour commissioner. Bud seelig can't believe it has come to this tomorrow. Major league baseball players will officially go on strike ceiling reflects on the chain of events that led here. What could he have done differently bentley how much of this is actually his fault. Four years ago seelig faced a different showdown with the players he wasn't commissioned then but but rather the owner of the milwaukee brewers he and the rest of baseball's ownership stood accused of colluding to keep free agent salaries low and from growing the players brought three separate lawsuits taking on the owners arbitrators found the owners guilty each time they're fine two hundred eighty million dollars ceiling was widely considered to be the worst offender player enemy number one which was why two years later the players union was none into pleased when he conspired with the other owners to fire commissioner fay vincent and take the job for himself at that time baseball's collective the bargaining agreement was set to expire the newly-installed commissioner would lead negotiations with or against the players in his park avenue skyscraper ice scraper corner office ceiling allows himself grim smile at the memory he thinks honestly it was almost worth the fine to stick it to them like what's not priceless the billions at stake with the sports expanding television rights. That's why he made his power move. The revenue pie is growing and seelig wants to make sure the owners keep the biggest slices for themselves. Let the old agreement lapse on december thirty first nineteen one thousand nine hundred ninety three and waited six months to send the proposal. The players showed up attended spring training and went through the first third of the season under a cloud of uncertainty. Here's the new offer is taking so long. Seelig logic let these prima donnas learn that the upper hand is the one that signs their checks but now the acting commissioner reaches the part of the story that gnaws at him when he finally sent a proposal on june fourteenth. It was more than fair. Yes the offer included a salary cap. It eliminated contract arbitration and capped what quote franchise players would make in in seven years. The players salary would more than double and still he thinks the players had the audacity to reject it. Just once seelig wants to to tell these spoiled children the way it really works ownership puts down hundreds of millions of dollars on twenty-something jocks who are just one injury it from being a bust the owners take the risks. They should get the rewards. That's capitalism. You don't like it. Don't play in our league seelig knows he can't. I'd say that that's fine. There are other ways to play hardball. Another smile crosses his lips another fond memory two who months ago seelig withheld a seven point eight million dollar scheduled payment to the players pension fund. He knew exactly what he was doing. It was the equivalent of a a pitcher throwing at batters head a brushback it seelig saying you're in my house. Don't forget it still. He didn't expect the players to charge. The mound sounded actually go on strike seelig clinches his jaw his miseries replaced by resolve. It had to be done. What's good for the owners is good for baseball spall. He thinks we're the stewards of the game. We're the ones who keep the lights on. We're the institution and he'll be damned if he's going to let the players ruined and he and his built for so long it's one day later august twelfth chicago illinois roy sammy sosas stuck at a red light and the downtown loop feeling absolutely sick to his stomach. It's not the rabbi. He just ate for dinner. It's it's that he didn't show up for work today. Sammy hasn't failed to show up for work since he was a kid shining shoes for seven cents a pair. His stomach keeps grumbling. This strike is already taking a toll on him and it's only day one well. He thinks at least the white sox traded him across town to the cubs two years ago. The south off-site or sox chicago's overlooked team were in first place in their division at the time of the strike a near lock to make the playoffs sosas never been to the playoffs. It's a strike kept him out of the playoffs. He probably wouldn't be able to eat at all. This will get resolved soon. He tells himself professionals in their a fancy business. Suits will fix this and he'll be back at wrigley in his pinstripe business suit playing ball in no time. There's too much money to be made. He tells himself that's what makes those guys tick. Sammy was hitting three hundred his best batting average ever when play stopped fans were finally starting to come around to the one they called sammy so so the one who's jerry curl flattop haircut. They mocked on sports radio. He was winning them over at last this. Can't it'd be taken away from him. He's worked too hard. He closes his eyes for just a second to say a little prayer. Please let this strike end. Let me play a baseball again. Let the fans love me and tell my stomach to knock it off to. He opens his eyes. The light turns green good omen. Sammy flips on sports radio. He hears a caller call. The players greedy punks who are killing. What could be a great season. Sammy amy turns off his radio and now his stomach grumbles even worse than before. It's late august nineteen ninety-four. The strike is two weeks old. Mark maguire comfortably reclines on the back porch of his swanky southern california mansion. He has a very different take on baseball's work stoppage deep down. He's an old school baseball purist. He thinks they're lucky to already be paid what they are but this time off might be exactly what big mac needs to save his tail spinning career last season his eighth in the bigs he he hit nine home runs for the oakland athletics nine like some sort of spaghetti armed middle infielder all leather no stick. I hadn't excuse thinks mcguire his plantar fasciitis a constant searing pain in his foot his at the plate had never been better. His mind was right it but it was his body that failed him looking back. Mcguire knows that as manager tony larussa had no choice larussa had to shut down maguire's wires season. He had to make sure that the stubborn mcguire didn't grind his body down straight into early retirement after mcgwire hit the disabled list. It was time to see doctors. There were specialists with conflicting opinions scalpels jockey surgeons to see who get the honor of getting a baseball superhero back in his super suit. Dr donald baxter of houston one out he carved out maguire's foot and released thirty percent of the fibrous tissue tension with the foot other doctors said released the full hundred percent but baxter convinced maguire on a conservative approach. Take the edge off the pain and let mcguire trained himself into into shape over the off season more gradual less risk it didn't work mcguire was in and out of the lineup all year playing playing only twenty more games in one thousand ninety four then he did the year before we're still hit the same measly number of home runs just thinking of it makes pound the woodvale of his patio and frustration nine. Big mac is not himself. The surgery failed this it. He thinks six all star star teams the rookie homerun record world series ring heck mcguire even stumbled into a little bit of celebrity as half of the so-called bash brothers with his former oakland teammate mate jose canseco all in all. It's still a really impressive career. It's just not his career. Find isn't good enough. He's been the very best at every level since the moment. He picked up a bat. A pathetic nine home runs certainly isn't the best that's why the strike distasteful full as it may be to him. He's a godsend. It's time off to heal to retool to reflect. These positive that baseball can go on strike. It will come back and so will he. He picks up the phone and dials a local number doc. I'm ready to cut that last seventy percent. It's september fifteenth nineteen ninety-four. Sammy sosa kicks his his feet up and first class on a boeing seven thirty-seven the fasten seat belt sign lights up and dings the plane begins its final descent to the dominican republic doc. Usually this makes his heart flip a little leap of joy. He gets to see his people friends and family who love him no matter how many times he strikes out but he's not really in the mood to see them now yesterday. Commissioner bud selig called off the world series the first time in ninety years. It's happened the the season is officially dead so the chicago right fielder bought his ticket to the dominican republic months ahead of schedule and boy. Does it still piss tim off. Individually he was having an incredible season on pace to join willie mays and ron gant as the only national league players in history with back to back seasons hitting thirty home runs and stealing thirty bases. You don't win a trophy for doing it. Though so so subodh himself a flashy chain to commemorate the achievement the chain reads thirty thirty spelled out in twenty four carat gold but his team the cubs dead last in the division and their abysmal record wasn't even the worst part of it. Veteran players didn't like him pretty obviously jealous of success. He thinks sports writers accused him padding his stats with meaningless steals. The chicago fans piled on saying his thirty thirty necklace was yet another example of sosa being a me-first player so so looks out at his home island is the plane begins. Its final descent. He thinks if his team real where the pew ends and children ball all season is coming fast draftkings never one day if the sports writers saw where i used to draft kings but the leader one day fantasy football resum resum is celebrating my huge. Everyone contests if the fans store where i bought my mom a single cigarette for a birthday present than they get what a gold chain represents as the plane's wheels touchdown on the tarmac. Sosa makes himself a promise. I won't let the idiots doubters get me down. I will raise my play to the next level and force them to celebrate with me. It's february seventh nineteen. Ninety-five mark maguire reclines on his couch in front of the t._v. His recuperating foot elevated on cushions. He's been waiting all day to hear the outcome. Tom of a white house meeting between the player wraps the owners and president bill clinton. Surely the president can bring the two sides together right on tv. The commander-in-chief mandarin chief steps up to the podium and the press briefing room. I hope that tonight becoming ought to tell you that baseball was coming back in one thousand nine hundred five in order while this evening golfing that might be the case. Unfortunately the parties have not reached american. People of the blues mcguire can hear the exasperation of clinton's voice even though the all star is still recovering the irritation haitian with the strike has now infected him to the lost season has cost the owners five hundred eighty million dollars the players i have lost two hundred and thirty million dollars in salaries and now both a._b._c. and n._b._c. have opted out of their t._v. Deal it's the costliest most bitter most public hublin work stoppage in american sports history but that's not what's going to big mac. It's that the owners are planning to bring in replacement players players for the upcoming spring training and then if there's no resolution the regular season he thinks that's not baseball at the scrubs playing dress up in his uniform he earned these wannabe punks did jack squat adding insult to injury maguire's heard rumors that some guys are considering playing overseas overseas in japan big names like leo franco kevin mitchell and shane mack each of them a three twenty-five hitter. He's real players. It could turn out that the hokkaido okita nippon ham fighters and feeling better team than mark zone oakland as mark flips off the tv and discussed. He's seriously starting to wonder if there will even be a baseball league to return to if no when he heals up it's march thirty first nineteen eighteen ninety five sammy sosa takes his mother's hands and shinya celebratory samba over the tile floor of her kitchen. The strike is over and it's a latino who just ended it and united states district court judge. Sonia sotomayor decisively ruled against the owners when sosa osa. Here's the news over the radio. He feels a spark of hope for the first time in months. Finally somebody with some honus stepping up to the plate judge sotomayor didn't waste time and she didn't mince words for two hours she grilled council then retired to her chambers to deliberate fifteen minutes slater she returned to issue her ruling on a strike that had dragged on for two hundred and twenty nine days so to my or ruled in favor of the players restoring orange free agency and arbitration and binding both parties to the expired collective bargaining agreement until they hashed out a new one when you cut through all the legalese is to sosa. There's really only one thing that matters baseball is back. Sports wars is brought to you in part by lifeproof makers of action ready phone cases designed to let you live fulltime. So what does it mean to live full time well for an ultra marathon runner waking up three hours before work to keep on track with their training schedule for podcasters astor spending every free minute recording interviewing and mixing to feed hungry fan base and maintain our scrooge mcduck style switchable money vaults living fulltime is making time to pursue what you love and lifeproof keeps you creating with cases that protect one of your most valuable tools your phone whether whether it's their agile next case they're streamlined slam case or they're waterproof. Free case lifeproof cases. Let you do what you do without hesitation tation one thing i do a lot dropped my phone repeatedly everywhere. I go the office. The butcher pete sampras exquisite summer home everywhere where having a life proof case is a necessity for me. I've got the slam case. It saves me from myself. I love it. I have it everywhere go. It is the best and best of all. I feel that my phone is in good hands and safe with it much better than the phones actual owner me you to start living fulltime go to lifeproof dot com slash sports wars and save fifteen percent on your life proof case football season is coming fast and draft kings the leader in one day fantasy football is celebrating with huge week one contests it all starts starts when chicago and green bay kick off the season with a thursday night single-game showdown contest and two and a half million dollars in total prizes up for grabs. Here's how it works draft. You're single game showdown lineup on draftkings and feel the sweat like never before it's simple just draft craft six players from the season opener standard the salary cap and see how your team stacks up against the competition and you don't have to wait until week one to get in on the action download load draft kings app now and for a limited time both new and existing users can get a deposit bonus up to five hundred dollars and here's the thing because there are so many variables and so much uncertainty. Nobody's actually an expert at drafting a fantasy football team except for you. You've been putting in the time. Your logic is bulletproof. You've got a plan so make it count all season long with draft kings and as an extra-special week one bonus new users can use code sports wars to receive a free shot at one million dollars with your first deposit is it don't forget that's code sports wars for your free shot at one million dollars. It's only at draft kings. Make it rain minimum. Mom five dollar deposit required deposit bonus requires a twenty five time playthrough eligibility restrictions apply see draft kings dot com for details. It's april twenty-sixth nineteen. Ninety-five sammy sosa stands in the outfield at cincinnati's riverfront stadium waiting for his teammate jim bolinger to throw his next pitch so far. It's been a mixed bag ugh of an opening day so so stole his first base of the season in the first inning he got his first hit the season and the sixth getting good on a single down the right field line however he he can't ignore the airplanes circling directly over his head. It showed up last inning an hasn't left since the constant drone of the engine alone is an annoying distraction action but it's the banner the plane flies that digs a pit in the right field or stomach squint at big block letters that read owners and players to hell with all of you when the plane i arrived the fans cheered biggest roar of the game bigger than strikeouts or steals. R._b._i.'s sosa showed up to play baseball fall. The fans showed up to air their grievances. It's gonna be a long season. It's september sixth nineteen ninety-five the oakland. A.'s are playing the boston red sox but maguire's taking a rest day. It's been a successful and familiar year. He was named an all star a couple months. Go and he's back as a cornerstone of the as lineup. He's been an r._b._i. Machine but last month you had to go on the fifteen day disabled list with lower back back pain and his manager tony larussa. 's not taking any chances. It's why big mac is pacing back and forth between the dugout and the television set in the clubhouse instead dead of playing his usual first base like the rest of the country maguire is watching the broadcast of the orioles game in camden yards in baltimore. He's watching the orioles cal cal ripken break the unbreakable two thousand one hundred thirty consecutive games played streak. The record was set fifty six years ago by the ironhorse earn horse himself lou gehrig major league baseball has pulled out all of the stops tonight to celebrate ripken's incredible achievement and to hopefully win back the fans favor post-strike hank aaron ernie banks joe dimaggio and bill clinton are all in attendance before the game. David letterman introduced ripken on the jumbotron voltron. Tom selleck the man with america's mustache gifted ripken a commemorative bat to kick off the game branford marsalis played his grammy winning saxophone phone rendition of the national anthem maguire's not jealous of the pageantry although he can't help but think it sure is a lot of fuss over romance simply showing up to do his job but make no mistake maguire is jealous of ripken's durability big mac wishes he could do it the ripken way show show up consistently with that lunch pail attitude day in day out for thirteen years straight and there's another twinge of envy as well sports writers around the country are crowing nonstop that ripken's streak and record have helped to save baseball acquire knows that the sport is much bigger than one man but he can't help but wonder what it would feel like if maybe just for a moment he were a part of the reason that people were to fall in love with baseball all over again. It's late february nineteen ninety eight in mesa arizona sound carries for miles in the crisp desert atmosphere era of the chicago cubs spring training facility but sammy sosa is noticing what he doesn't hear. The press box is silent. Sosa expected reporters orders to turn out this year since his allegedly curse squad is looking as good as they ever have lately but he's been in the league long enough to understand why they're they're not here at the end of one thousand nine hundred five despite ripken's big achievement league attendance was down twenty percent. The shine of workman-like record wasn't sexy enough to bring back young fans. It would take a lot more than showing up for work to save baseball and certainly take more more than the cubs. Perhaps looking like a playoff team in spring training. The commissioner's office knows this to seal not an idiot. That's why he's trying signed to sell the national media on the granddaddy of all baseball records sixty. One homers in a season is nine hundred ninety eight finally the year it gets that's broken hence the lack of national media here for sammy sosas cubs. They're busy covering mcguire in griffey and the other ten big bombers around the league who mashed forty or more dinger's last year their columns practically right themselves report on how far these homers are being hit then come up with theories stories as to why baseball has entered its new quote long ball era an obvious explanation is expansion teams. The addition of the florida marlins is colorado rockies. Arizona diamondbacks and tampa bay devil rays have deluded the quality of pitching around the leak that means there's now four teams worth of pitchers who would never ever have thrown two major leaguers before the new teams were added. It's a hitters dream. Come true another popular theory is that the balls are quote juiced in one thousand nine hundred four rawlings shifted production from haiti to costa rica rawlings swears they haven't changed their manufacturing process or even a molecule seculow of their balls but player swear. The new ball is livelier. Now the theory goes that the league desperate for excitement his in on seelig of of course denies denies denies the last theory is an easier sell the theory is the players themselves are juicing harder than the east german olympic team's one look at the current crop of major leaguers and it's clear that there's more than just some new exercise regimen sweeping through the sport. These guys are massive massive compare. What sosa looks like today in spring training to his rookie card. His forearms are now the size. His biceps used to be as for mcguire. He's he's always been an absolute unit but now he looks more like his amateur bodybuilder brother than the first round pick out of southern california. Whatever the reason reason balls are launching off of bats this spring and that has both the sports writers and fans seriously juiced for the season. They're just not what here sosa thanks fine. He'll just have to show them what he can do to bring them. Through the turnstiles he steps into the batter's box keeps his frame loose and ready to lock in settles into his stance gives the warm a pitcher a nod. Sammy demolishes the ball at sales sales over four hundred and twenty feet few smash it. He thinks they will come. Aw in our next episode will dive deep into the very different origin stories of the men who saved baseball one homer at a time. If you enjoyed this episode you can subscribe on apple podcasts spotify google podcasts wondering dot com tom or wherever you're listening to this right now. If you're listening on a smartphone tap or swipe over the cover art of this podcast you'll find the episode notes and some offers from our sponsors answers by supporting our sponsors. You help us offer the show for free. If you like what you've heard we'd love for you to give us a five star rating and tell your friends how to subscribe another way to support us is to answer a short survey at wondering dot com slash survey and tell us what sports worst stories. You'd like to hear and a quick note about the conversations you've been hearing. We can't know exactly what was said but this dialogue is based on our best research. I'm your host dan rubenstein. I also host the solid verbal college football podcast just right here on wondering friend joyce wrote the story produced by your own scala gabe goodwin and matt ford edited by caleb kissinger sound design by jacob gorski are executive producers are jenny lower beckmann marshal louis and or non lopez for wondering uh-huh.

baseball sammy sosa mark mcgwire roy sammy sosas mcguire chicago cubs bill clinton commissioner oakland chicago Bud seelig america sox dan rubenstein Sonia sotomayor tony larussa Maris Tom selleck
74: He Built the House, You're Just Mad Because of the Receding Hairline, and The Glue that Holds Us Together,

Chrisley Confessions

1:00:25 hr | 1 year ago

74: He Built the House, You're Just Mad Because of the Receding Hairline, and The Glue that Holds Us Together,

"Welcome to Christly. Confessions and I never say that. Because my sidekick todd always does the introduction just realized that this morning that he's always the one that introduces the day so today is a new day and I'm going to introduce the dead and also introduce mass special guest. Her Favorite Child Miss Savannah is with us today. so I am super excited. I'm sure Savannah's going to have many things to say today and She has already informed me that she wants to switch it up a little bit. She doesn't like the fact that we don't always have a topic and I just feel like yes we like. I love here now. Answer People's questions but also I love hearing your opinions on things that are going on today and not just like random stuff you know we should have your callers weigh in and see what they think. Oh my gosh okay I do have to say all. I'm not going to spoil anything in case you have not called up on this us but I have not gotten mommy and daddy into it yet and last night on my Mama. I was bawling like tears hitting my pillow. Best show ever which aired last night. So if you haven't caught up it's your fault and the end Mama one of the so the last scene because you know the dad died in a house fire. Now it's about all the kids are- and the DAD had Dr- here drawn outline of a house that he eventually wanted to build for his wife one day on the land that they had bought where their cabinets so his wife had buried it and this keepsake box the big three now. They're like grown adults. They dug it up and they found where he a drone this house and the sign. Mama went and built a house because for his mother that had gotten Alzheimer's and all my Gosh when he built that house because he said that mom always believed in Dad's so now I have to do it and he built a house Mama. It was something that I would have done. I just I was sobbing. It is the best show in the entire world so I definitely have to catch up. Actually call one episode with you last week when we were in. La Yes so you know. I've seen a few of them so I kind of understand what it is. Sometimes those shows that keep doing the flashbacks. They they made me a little nervous because you have to really you have to really stay into it because then you start because you know that show does that. It goes from present to past tense and it does what it was. Just last night's episode was just so our family. Whenever I tell you one of the brothers while the Chrissy mets which we know and love. Who's working on a country album right now? I think Christie looks at her phone and she listens to a voicemail and Jason. She listens to a voice from wonder why she's calling and then he goes. I don't know that's kind of weird. And she goes. Oh no look. There's another one they listen to. He goes yeah just kind of odd. Probably nothing important and she goes. Oh no what we hear the last one and she says hey. I'm so sorry but I just have to confess to you because it's just weighing on me. We slept together and he slept with her best friend dad laughing. Oh my gosh. Y'All it's the best show on television. Obviously other than Christly knows. Yes where your brain is. Christina's rest I. This is a second while Cristianos. Best growing up Christly and Nen. This is us this right. I'm going to Binge Watch it. I mean I'm going to do it. You know there's also another show that I'm going to start watching. Have you ever heard of this show? It's one of the streaming. You know things. Yeah it's called me millions now. I have not asked so. Two people have said two totally different random. People have said that they've watched the show. And how crazy and good it is so it's about this guy that he worked and did something like with McDonald's and all of their game prizes like the monopoly Yes yes. Yes. I'm the cups and four years. He maneuvered manipulated. This these gaming pieces about that and sell them to like family members and other people so that that they could win like the Million Dollars. But it's this whole long thing and it goes into it. Well I was having dinner with Shane. Mack analogy last week and he was talking about it then. I'm on the phone with my friend joy last night and she says listen. I've been watching the show. Millions like what I was like. That's crazy well. What brought it up was as Joe. You're never going to believe who came to our table when we're in. La Mark Wahlberg. Y'All oh my gosh I just have to tell you so we're sitting on Beverly Hills Hotel and the Polo Lounge and dad was it dad and I I saw dad and I got there first and we're just sitting down dads on the phone. I'm looking at my phone and I look up and Literally Mark. Wahlberg is in our face and I just kind of froze like no way and I'm not gonNA lie. He looks really good in person. Like Luckett he comes up and he says I'm sorry bothering you. I just have to tell you my wife loves your show and I literally was speechless. I was like mark. Wahlberg loves our show. This is insane actually his wife but he probably she probably makes much man. We're going to say that he loves it too since his wife exactly about a man. I feel like use their wives as an excuse to watch our show exactly. They're not gonNA knit and so therefore they just say. Hey Mike okay. We'll take it. We'll take just the even the Association of it but I mean that was a really cool moment. You know people ask us when you have these co- moments it's a respect. I think he is an amazing talent actor. He's also a great father and you know he does all these amazing things he gives back and then for you to meet him and him be just as Nice in person is what you envisioned in your mind. Him being what is so great. I think what was so crazy to about that. Moment is because we still live our lives like every day. Normal people get through the day we need to get done done but we were sitting in one restaurant mark. Wahlberg comes in then. Next comes the Bella twins which we absolutely love and Adore and they look so pressure both of them together. How cool is that like? We have known into? We met them. Dad Night did a while. Back when dad and I hosted something for the Oscars and ever since then they have just been kinda sweetest human beings ever so we had mark. Wahlberg the Bella twins and then you come in with Shane. Mcnally who wanted greatest songwriters of all time? So I think it's just so just that then we're sitting there talking and Evan Ross walks in I know is the sweetest kindest and so talented. I mean it is. It is unbelievable. And he's like Oh my mom just. They just dropped me off here. The driver had to go pick my mom now. I gotta take an Uber. I'm like okay he's talking about Diana Ross love that was such like Savannah and todd moment. It was too he. Can you believe that my mom called and need the car so the driver just drop me off here so now I gotta give it over? I thought it was the cutest thing and I think he and Ashley are just the cutest couple but that was just one of those moments. That was so crazy so in case you guys did not know that. I'm now shrooms. No not what you're thinking is the legal con but these shrooms are still magic everyday magic you might say. Forcing Matic is a wellness company. That mixes shrooms and adapt degen's with coffee. Cacao Lotte protein powder edible skin-care sixty four percent of Americans drink coffee daily but one hundred percents should be drinking four sigmatic mushroom coffee. Because it's more than just coffee. It contains lion's Mane. A favourite functional mushroom is the best friend and supports focus productivity and creativity during your busy day lion's Mane. Mushrooms have long been used by Buddhist monks to help them focus during meditation and God knows we all need to be focused more so they're made from one hundred percent organic Arabica beans sugar carbs calories. It's organic Vegan Paleo sugar free and dairy free. So of course we have a special offer for the Christly. Confessions Audience Receive Fifteen percent off your first four six coffee order. Just go to four sigmatic dot com slash christly or enter Christly at checkout. That's four F. O. U. R. Sigmatic. Sig Se dot com slash. Christly to receive fifteen percents off your order and I promise you you will not be disappointed. It has half the caffeine regular coffee. And it's truly magic and now it doesn't taste like mushrooms at all. We look at where we're at now and just all the different people that we've met and have been blessed to become friends with and just know it truly is just like a a while them. It really is but where you going with that. What Mark Wahlberg? Well you guys because Mark Walberg Mark. Wahlberg has something to do with this make millions. I don't know if he did some kind of producing. I've gotTA do some research on it. But he did. He did something. Because that's my friend. Joy was like oh I know. Mark Wahlberg is associated with the in some way which what what I was trying to say as she was like so I decided to give millions of try to watch it because if Mark Wahlberg associated with it then GonNa it's GonNa be great so that was the only reason. And then of course I had to throw in the fact that we saw him and his wife Lesser Show. You think you know so honestly has been a great couple of like I mean a great couple of weeks a great like love and knife and I will say you know I am letting my hair grow out last night. I posted a photo on instagram. And this man commented in was like no one likes that man's haircut and I was just like you know what Sharon Shannon whatever your name is. Nobody asks for your opinion. Are you kidding me? Does it just gets real old. It is hair grows back and I thought that was a beautiful picture you posted. I thought that was stunning. I know it was great and honestly I felt like did you see his photo. Oh yeah well Blaine went back at. Oh Gosh was like said something now. You're just Max that receding hairline you got going on or something when shoo again it goes back what I have always tried to say to you. Why do people follow you and then comment something ugly something negative? I don't understand that concept I don't know but I am honestly an F. as amount life to where. I'm starting like a lot of times. I find humor in it now. Just because if you let people's words effect you that badly then you're just gonNa be a wreck so you have to find some humor in it and I don't know I'm just in a place to where I'm growing evolving. I don't really I really have kinda stopped paying attention to the things that people are saying. I mean you know I was in the Cayman Islands and I posted a photo about South beach which I swear by I mean it's been a game changer for me it's just like a way of life. It's not this insanely strict diet that you can't eat all kinds of food like it's absolutely amazing and I posted a photo and how many haters were under that. I'm sure it was insane so I don't know I'm tired of the haters and I love all you sweet people out here. So that's all I gotta say Okay so Savannah all is well in your world my world. I am actually well whenever I finish doing this podcast. Today I'm getting on the phone with broadcasting slash acting coach and I know so hopefully I'll be out in La for a couple of weeks doing some classes and kind of just getting prepared because as you know co hosting is something that I would love to do. So this year is just all about trying new things just expanding and growing and see where it takes me. I love that I love that. You're going to answer some questions for me for these callers. Hopefully I'm angry. People calling in our collars are amazing. Amazing amazing so. Let's get to our first caller Angelina Samantha. From Ohio by way of West Virginia I call back about it was probably about a year ago and my husband and I were on on having a baby and he's in the military we didn't know about him getting deployed turns out whenever I did call. I was already pregnant We have a little boy. His name cash my goal now and is perfect My question today is I need help as far as with Great grandparents. My husband is deployed and I like to stay home. Because he's little and they are calling my husband overseas and complaining over me not hammer and making sure how mike you in wintertime I feel that they can get out and go to the mall and go to all these different places and out to eat that it should be no problem for them to come to my house to see my son Is that wrong me? Should they be making more of a priority impels to meet their great grandson or is it my priorities and make sure I go by their house? I will ask that all of them. Go Out and do things and go to church and all these other places and none of them are more than twenty minutes away from my house. So that's a question I had. I hope to hear from you. Soon and have a great Samantha from Ohio. First of all. Say congratulations on the on the baby boy. You know feel like that. It's it is wintertime and if you you have these grandparents that are blessed with good health that they can get out. They can travel. They can go. I don't see any reason why they should not make it a priority to come and see you Because you know flu and just everything that goes around the more. I feel like if you have a little one that you can keep inside and keep away from germs. The better off you are right now. so maybe just reach out to them and be like listen. You guys are welcome to come by my house any day. Would you guys like to come? You know this particular day you and I come for coffee. Come and see the baby and then once the weather gets better and you can get out. He's a little bit older thin. You reciprocate maybe having that open line of communication saying listen guys. If you're out and about please come by. Spend time with the baby and I'd love to see you and you know once the weather gets better and it's warmer outside then I'll reciprocate and we can do that or or even half way. Maybe try that. So best of luck and again. Congratulations on the new baby next car. I miss his and Mr Christly. This is Janet. I have calling because I wanted to know in you all home. Y'All have a balance and I was trying to see who created that or who came up with the idea. If you can't let me know thank you. Good bye. Gene it We have a balanced savannah. Would you agree that we have a balance in our own? Not Really I think it just kind of all or nothing you know like we're really. I think I think that's not true. I thought we have. I think dad and I definitely have our Our roles that we play that was just very broad quiet. Say That I'm like we're all either running around like chickens with our head cut off or were really calm. You know like everything's either more so chicken with it exactly but you know what I mean like when it's calm it is so calm and we like love it. It is great and that's normally like when we're not filming right and we have a little time to ourselves. That's kind of like are relaxed time in just revamp but yeah no when it comes to you and Dan you. Do you have your rolls like you. Keep everything together Kosh. If it was not for my mother she she is like the glue that literally holds us all together. Because if dad and I are arguing chasing danner arguing or me and chase MOMS. Always the one that's like. Hey maybe you should do this or maybe you should do that so I don't know we have. It's a good balance in Dad's the one I like to say. Mom's the Glue but dad. He puts out a lot of fires. That is for sure as Christie's when my saving grace so absolutely absolutely so hope that helps Janet next caller please. Hi Julie. This is Kaley from plus shark I I just WanNa say that I love your show. I watched rvp full-time I just had a quick question. I live about five hours away from my parents and my brother My brother has a small baby. As do I And I feel like every time that I tried to go home to visit. I'm not really allowed to be a part of His child's life as much as I would like I've been trying since the baby was born And he is a now. I just wanted to my advice to see what you guys would you? If you were in my situation I would like both of our children to grow up and be a part of each other's lives 'cause right now that's not really happening. I voiced my concerns to my brother before any little kinda fix it for like a day or two and then just go right back to really. Don't be exist in In his life. So do I keep trying and letting myself get down or do I kind of just like let it go and move on with my life and just take care of myself at this point It's hard to know whether the heartache is worse. What will happen in the end knowing? So thank you guys very much I love your podcast. I love your show and you hear back from you. Thank you Kelly from Buffalo New York. You know I do feel like that is important for you to have a relationship of course with your brother and with your your niece or nephew in. You said that it's hard when you go home to visit that you know it's hard to to be a part. Maybe you try and flip flop. Maybe you invite your brother and his family to you so that you have some uninterrupted time I would say to absolutely reach out and see if if maybe that changes you know. Have HIM COME TO YOU. And so you know that you guys can spend time together. The children can spend time together Because it is hard and cousins and they're about the same age so I I do feel like that's important And I don't know what the what the detachment is. Why your brother doesn't want that and something that's happened and I will say the older. I get and different relationships that I have in my life. I can see you know how that does hurt you. But at the time you can't want something more than someone else does because at the end of the day you're just setting yourself up for heartbreak and to get hurt and you know it matter how hard you try you know to love your niece or nephew. If your brother isn't allowing it for some reason it's just going to hurt you more so I know it's hard but there've been times where it's like. I've had to draw that line and draw that divide because I was always the one going and doing for someone and it was never done in return for me. And that's the hard part is catering to someone else's needs while putting yours to the side and sometimes you have to be selfish. You have to put yourself first and hopefully sooner than later that other person will see it right absolutely absolutely Kelly. Thank you so much next caller. Please Hey Todd Julie. My Name is Chris from Tampa Florida. And I'm calling because I really need some help mentally about five or six years ago. My Dad cheated on my mom and they were doing terrible. Divorce I was unfortunate enough to see video of my dad in the ASS and that a lot of hostile feelings for years between had my dad exchange a lot of harsh words. They both did a lot of bad things to each other. And but now for the past two years or so things have never been better There's never any face or negatively We've seen each other all the time me and my brother all the time my birth mom and him and my stepmom were all civil anyway. I call today because I have extreme regret over things I said and did over the time whenever we were fighting. I know I've apologized. And so he but I'm just having trouble letting go that we all regret that I am. I was just curious if you had advice to fellow brother in Christ on how to how to go. This regret no matter how bad I feel about all the things that I did Love the show. Love the PODCAST. And thank you so much. You Know Mama. I'm on take allies saying from daddy let go and let God thus so true Chris First of all WanNa say that. I am sorry that you had to see this because no child should ever have to have to see that and I guess the redeeming quality or redeeming aspect of this whole thing is that you and your dad have made amends. People make mistakes. I no one is perfect. And I'm never going to sit here and say portray that because we have all made mistakes Mature G. You have to let it go. You just said you're a believer. I think if you are a believer you have to go by what the Bible says you have to turn it over to God. You have to let it go and never looked back because you have been given another chance to have a relationship with your dad and the only thing that you can do is to not repeat it what you did you know. You guys did and said some horrible things to each other. you ask your dad for forgiveness. He's given you that forgiveness you have to move on because the the regret the shame will cripple you and it will keep you from being able to be give all that you are able to give to a relationship and to. I think if the end of the day you know that he is your father. I mean dad and I have gotten into so many arguments but our relationship like we know that it's not fragile enough to where it's ever going to crumble. And whenever we've gone you remember back whenever I was in a relationship. Y'All did not approve of dad and I went how to three months without speaking. We went a while now and that is like dog years. So that's like about fourteen to twenty one years in real life really Because they talk a million times a day and that was the big deal two to three months deal deal like whenever I tell you I do not go to bed at night without a good night. I love you text from him like and if I do it's not normal and I literally like getting Zayed's we do have this like Kinda co-dependency thing going on which we both admitted to. We're comfortable in right now. So at the end of the day like he is your father and he loves you coming from child. I've seen my dad's say things and I've heard him say things to me that hurt but I know deep down he does not mean it or you know. It was just heated at the moment. Whatever and I've said done things that bothered him but in the day your family you put it down at God's feet don't pick it back up and you move on right that's right. You guys know that. I love hellofresh. America's number one milk it it makes cooking at home fun easy and affordable break out of your dinner. Rut With hellofresh has twenty two plus seasonal chef curated each week. There's something for everyone including low Calorie Vegetarian and family friendly recipes every week. They have more five-star recipes than any other milk. It so you know you'll be getting something. Delicious hellofresh cuts out on stressful meal planning and prepping and you can enjoy cooking and getting dinner on table and just about thirty. Minutes are even twenty with their quick recipe options. The average trip to the grocery store takes forty one minutes this over thirty five hours a year. If you once a week I also love the fight that hellofresh all their ingredients are pre portioned. So you have less and less food. Waste the packaging to ship. Your food is almost entirely made from recyclable. And are already recycled content. Hellofresh carbon footprint is twenty five percent less than store ball grocery made meals so you can also add extra meals or lunches to your order weekly or throw winsome Yummy Salads and Desserts. Like garlic rang cookie down. If you have not tried hellofresh. You've got to do it. So go to hellofresh dot com slash christly tin and use the Code Christly ten for ten. Free meals including free shipping. That's hellofresh dot com slash christly ten and use the Code Christly Tin for ten free meals including free shipping. Our next caller please. Hi Julie Hi dry. My name is Angela. I'm Arkansas just won't Cheltenham. Oh we love love love love love. Y'All now are I. Think inspiring just a cheerful attitude. That's just contagious. I Have Question Time you just free. I hear you on the podcast talking about your book. It's your body And I'm sure that's our by August about your loss and things like that. How ever what I'm wondering is. Have you ever considered writing a financial guidance? Book you know to Kinda enlighten some of those. Who May struggle? It'll be refined intial thing love. Y'All have a great day Angela from Arkansas? And you know what you have not lifting spirit because your voice was so sweet and so kind so. I'M GOING TO ANSWER. This is todd is not here You know I think his book will give you a lot of information Just in telling his story I think will be helpful to To other people in In their financial their financial world the their personal life there whatever it is spiritual life into I will say. I've read a portion of it. I don't think I don't know how many people have or the dad's let reate but he sent it to me and wanted to know what I thought and in reading it and I think this is my gets so upset at times whenever I see people say such hateful things about him because when you read this book when that time comes you're just going to be so shocked and I feel like your heart's GonNa break it's GonNa mend. It's GonNa you know there's so many things in this book that explain why he is the way that he is. You know the little quirks that he has the things that people talk negatively about him that he dies right there. The book literally explains who he is and why he is the way that he is an honestly after. He let me read a portion of this book he has completed. Its kind of showed me that I need to have more compassion for other people. Because you don't know people's stories you don't know what they're going through and just because they put a smile on their face doesn't mean that their life was good you know. That's a coping mechanism for a lot of people. And so I think the book in saying that I think will be helpful in many different aspects Just in telling his story. So thank you so much for that next caller please. Hi Hi Julie. Anissa early in my question is how long it takes to cope with thing Indian by apparent. I'm kind of in the kind of similar to your older children As far you know mom that being around but kind of the in and out of my life so I can understand how your older kids would say It was engaged to have their mom around. Because you can easy though. I'm thirty one and still kind of doing with pain. Knowing my mom vantage me and knowing that she was in and out of my life and I show her in and out now so My question is how long do you think that takes? And if you have time I have a second question which is how does it always dating when you come from such a broken that grinding making bad choices about men? I don't ever foundation. So you know between the mom and dad and then you know dating going so terrible Hopefully has signed for both of you guys Sicily You know as far as how long does it take? I don't believe there is a number timeframe that you can put on that As with any issues that we all in some shape form or fashion deal with So I think the feeling of abandonment is something that that many people struggle with forever. You know I think it's something they just learned to deal with Cope I think you have to You find someone that you can speak to. Whether that's a counselor pastor a mentor someone That can help you through that process. And then it's something that you have to continue working on it. I think it's with anything if you're If you're if battled other cons of issues in the past whether it be substance abuse or other mental health issues whatever Is something that continues to to always be there. You have to learn how to put it in its proper place. How the deal with it and then how to move on so again Sicily. I'd say you need to find someone that you can speak to. You can talk to For that and then. I think that's going to help you with the second question that you have as far as dating And I have said this before. You can't give someone all of you if you don't have all of you to give. I say this to mount children have said it to my own children until you are whole. You can't give all of you to someone else so I think you have to work on yourself. I that has to be your first priority. You have to whole you have to be healthy and order to be able to receive what someone else has to give and be able to give that back fully So I would say absolutely handsome when you can talk to To start working on these on your issues And then know that you know what I gotTa. It's always there but it doesn't always have to rule me. It doesn't always have to be that one thing that dictates every everything else and two. I think the one thing you know that has helped me as you know. Obviously not right now and my life because I am in a relationship but previously it was to be okay being single like to be okay in your singleness. And there is a pastor and his name. Is Mike Todd? I'm on a glee enough. But he's Outta Oklahoma and he did this series on singleness and it was so eye opening to me. So I don't know I mean I would give it a try. Just take a couple days couple hours whatever. Go on Youtube and look up Mike Todd and his series on singleness and it truly does explain so much it causes you to ask yourself so many different questions and who knows it could help you. Kind of open up and move forward next caller. Please Julie My name Sarah. I am from a small town in Indiana and I love your show a door. Your family. recently started listening to the podcast But love it? I think most economists on it but I just want to get some feedback on some work drama that I In countering right now we're getting day And I'm one of the bankers. We've got a couple of part time Tellers and one of them is about to retire Again and things that he's the manager was to control everything. Get in everybody's business. I have run INS with her before and just had another one yesterday. She was trying to control a situation. She wasn't even involved in so I kind of snapped at her and told her you know per the manager. This actually was approved. So you know there's not really anything they'll talk about but I've heard from other coworkers. She's going around making comments about it and flaming some things on me. And I've talked to my manager and it's done no good because he wants to keep her as long as he ran which is frustrating because they get more done without her but I'm trying to be the bigger person but I also am like todd a little bit and don't take any math so I don't WanNa be disrespectful in a work environment. That's not how I was raised but also how much you know. She's one person so that way so I'm excited to hear about from you. I know that you'll shoot it to me straight and Agana love. Y'All hope you have a great day Sarah from Indiana a bank. You know actually worked in a bank before Before I had my kids And there is yes. There's always drama. Seems like in a banking working atmosphere for some reason any bank of ever worked at. There's always been some kind of drama. There's always been somebody that thought they were the vaults that they weren't and the ball so I never thought that but I have worked with people who Who thought they were the boss? I used to work with A man he was a teller at the bank and he had been there for one hundred forty seven years. When I started there I loved him. I never had an issue with him but I will never forget he. And another one of our tellers. Gosh they fought like cats and dogs and this man was older. He was older when I went to work there but they fall and she would aggravate the Piazza Ham and just anything she could do to aggravate him And I actually found it to be funny but I'm sure it can be very frustrating It sounds like this person's older. They're getting toward retirement age What I would say is you know. Have some patients and I say this about any workplace what someone else is going through at home one hundred percent because I will say nick. He's doing real estate and he's killing it so proud of him but he has a client and they found this House that they love. They were putting an offer in the ancient on the other side. I mean she is an elderly woman. I mean she's got to be I think she's in her seventies. Maybe and she just cannot remember anything and like Nick's doing the work that she should be doing on her client side and you know he got extremely frustrated in was just like this is insane like he's basically representing both parties so it made it very difficult and I had to tell him I was like you know what I get how frustrating it can be but just maybe have a little grace for her. I said you know. She's been doing this her entire life and she's just not ready to give it up yet should she give it up. Yes but imagine the anxiety and the fear that she has going on when it comes to thinking about giving up what. She's done her entire life. So there is that side to it and I will say what my generation we want. Things done quick and easy and as fast as possible. We want that instant gratification. And sometime I we just have to be okay with. Don't you agree I do? I do and know that you know you more than likely you're going to be at bank for many many years after this lady is has retired so absolutely. Give her grace you. You don't know what she's going through. And Anytime you work with people there's always gonna be somebody always going to be somebody that maybe you just don't click with that you just don't jive with but it didn't matter if you go and you go to another bank it's GonNa be the same thing so honey what I would say is stick in there and just kind of sweat her out. Good luck and scholar place. Hi My name is Don more live in Massachusetts Yeah up here in the cold freezing my husband's from south and South Carolina. But I JUST WANNA say I've seen on facebook you anti Julie Todd and your son Kyle. It's so happy to see you guys and I kind of had struggles. You guys have talked about it on the show. I have missile illness in my family. So I know how that struggle but you know what it's supposed to see him there. I'm so happy for you guys and I just WanNa say just congrats. I'm so glad to see him looking. So good and great and you know I'm just happy for you guys right now seeing that picture really. I'm just happy for you. I have a question but I wanted to say I'm happy for you. Guys we love you guys. We love the show and you guys have a great new year and stuff. Okay thank you so much don up there in Massachusetts. I hope you're staying warm Thank you so much for your kind words and And yes you know. Every family has their issues. Every family has things that they go through and You know I think we're all in this together just trying to get through to the other side and to a better place so I greatly appreciate it. Thank you so much we all know we should be cutting down our plastic waste but it can feel overwhelming committing to making a few small changes around the house makes a big impact and grow collaborative will help you cut down. Plastic use daily if every household switched to a reusable detergent dispenser with eliminate nearly nine hundred million single use plastic bottles in one year. I mean how crazy is that? That's why I love grow collaborative groves. Laundry system cuts waste. Plastic waste by eighty percents. So in case you don't know her case you're listening for the first time grow. Collaborative is an online marketplace. That delivers all natural cleaning beauty and personal care products directly to your door. Grove makes finding healthy affordable effective formulas easy and convenient over two million American households have shopped grow for their healthy home essentials and I have gotten so many wonderful things that I have wanted to try and grow was the perfect place for me to do that. And all the products are there in one spot. I love the BIRT's bees use their makeup remover. I love coconut oil. I get from there. I got a hand sanitizer this week. I got some new cleaning cloths which I love. Groves CLEANING CLAUSE They have products for your face products for your house products for your babies And I always tend to grab some of those just to throw into a baby gift because Listen you can't ever have too much of that. So you guys know that here. At christly confessions we love grow collaborative the online marketplace that delivers all natural beauty and personal care products. So make your laundry more sustainable with Grove New Year now for a limited time when our listeners go to grove dot co Slash C. C. You'll get a free three piece set from Grove so you can start reducing your plastic waste. Plus you'll get free shipping and a free sixty day. Vip trial so go to Grove Dot Co Slash C. C. to get this exclusive laundry set offer Grove Dot Co Slash C. C. You can have them on reoccurring shipments you can change your shipment up They send you a notice when they're about to ship to you and then at that point you can add if you're out of something or we want to replace something or just to try something new. It is super easy and it takes the guesswork out of going green. Try It folks. Thanks caller please. Taty delays hand from North Carolina. I had a question but let me tell you a little bit of the back story My Dad was married prior to canary mom and had eight joyner with this woman. I never knew about his previous marriage. I never knew about His daughter that he had with her And several years ago when my grandmother passed away my cousin that I don't have a relationship with you and ask me Where my sister was and I said I don't have to drive how to brother. He's like no you have district of course me I just am digging and talk out a relative and I do have a sister out there I this is tells you how long ago And found her on my face and we had a conversation for about two hours. And she just close to me that She remembers the last day that she saw my dad and he came to see her and she had a lady of eighty in the car which was me she clearly just not want to have a relationship with me which I she has separated herself from my dad and that part of her life and I get that and I'm okay with that But my dad always had this close relationship but we should tell each other everything and anything and I just. I don't know like how I talked to him about it. And you know I'm not judging or more you know. WanNa make him still bad or anything like that but I just feel like this piece even though even though I didn't have anything to do with it I just feel like I want to know the details and why he decided to keep me in my brother. Give up this other child How to live with my mom and raised me and my brother and give us a like that. We did Anyway I just WanNa Kinda get your thoughts about Love the show love your family. Love your value And I hope you're from have very day and from North Carolina. I think you are completely in line with with talking to your dad about it. One hundred percent. I mean you said that you and your dad had this relationship where you could talk about anything and everything and that is how me and my dad are. I mean we talk about literally every single thing And I love how I will say. I love how calm you are about it and you know it's the end of the day. I mean God forbid if I were to find out something like that about my dad usually the God. He ran another one home on another one now. More kids no more. But you know if I've found out something like that I would go to him because we do have that relationship and it would hurt me because I would feel like. Hey you've told me everything else. Why wouldn't you have told me this and to there's I will say the older I get the more than I realized. There is a reason for every decision that our parents make their is. We may not understand it at the moment but there is a reason for every single decision net. They make so and you know what there may be. There may come a time in your sister's life that she may reach back out to you and for you to have such a Savanna said you were so calm and had such a good outlook about it. I think that's a blessing But absolutely I think it would not hurt you to go to your dad and say I just need to understand. I need to understand because you know what it might help you in in the future. If your sister does reach out and I you know your dad's already passed by. Then you know let's just say it's it's many years down the road after. Your Dad's pass. At least you would have that information to talk to your sister about and maybe help her through it and to the life that you weren't given by your parents is not something that you need to feel bad for us what I was Gonna say because you were not involved in this so because your dad chose to stay with your mom and raise you guys. And he didn't do this with a previous. That's not your burden. Then you should not feel bad because he did that. It was a bad situation. And maybe your dad made some bad mistakes or some some bad choices but those are his choices. The only thing you can do is do what you know to be right now so and I hope that helps you in best of luck next caller place. Hey guys so my name is Elizabeth. And I'm from Tennessee and I'm calling because I find it made some advice My partner and I have been together for six years. Not He's my best friend We're not married and so we had an ID. This is my second child. We tried for so long to have her like we went through. So many fertility struggles. We lost three days. I'm to build adoption visit nightmare and My grandparents invited US up. I wanted to say the kids so we get up there and I'm not really sure what happened We walked in the door and he came out and he just said this is not a bed and breakfast. You can stay a few minutes and then you need to leave well. We thought he was joking. I'm almost that there wasn't any way joking but how often he's like. No I'm serious so at this point. Aaron is like yourself go so I'm like Yep you're right look. My two kids are there with me. You know so. We've talked to leave and my grandfather out of literally. Nowhere while the baby in the Schoeller. shots ellery solar over. So she falls out on her Head of her stroller and grabbed him by the throat and starts hitting him And so at this point my stepdad jumped in and involved. And I'd get in and I'm trying to stop it and my Grandpa is just blatantly hitting me in the face Parents and he's wanting me to drop the charges and just move on like nothing happened. And I just can't do that He's told me you know they're never gonNa let me again. I Never GonNa want me up there again and I don't Wanna go up there again but I know you'll shoot it to me straight and I just WanNa know you know. Am I overreacting about this? Everyone seems to think he definitely needs to be prosecuted so I really appreciate it if he does take this call. Thank you so much. Elizabeth for Murfreesboro. Sounds like too grisly land? That's really no that's disturbing. Why the grandfather would push the baby out. So that he falls and hits her head and then starts hitting her partner and starts hitting her. I'm a little concerned. I feel like there's more that we need to know one hundred percent. I mean. Obviously you know. He needs to be held accountable. You just can't put your hands on people like that but just there's something more going on. Maybe it is there something mentally physically going on with your grandfather. That's caused him to you. Know unlike some kind of dementia or was there some medication or something. That was just making him not be himself into. I'm sorry but at the like you know how I am Mama and you know how y'all have raised us to take. The high road then happened yesterday and I was speaking to dad on the phone in Dallas. I know you don't want to respond this way but I promise you that if you respond this way instead of how you want to respond you will look back and be grateful that you but he was punching her in the face. Yeah I know that. That is so uncalled for. How it's so hard when follow up on you? GotTa you gotTa call me back. Let me know you said they invited. Jaw Up there and then when you got there he said you couldn't stay and then he starts hitting and punching and throwing babies on the. Graham so I need you to call me back and tell me like was there something else said or are what? There's more something else going on. Because why would he? Why would they have invited if they didn't want you? And what has been said since then by her grandfather? Because I just I don't know I think about my papa gene and if something like that were to happen one of us had to have said some real smart ass or you know what I mean. I wouldn't punched in. Never he was like my best friend. I just don't know that's the hard way grandparents. I just soft spot all right. So call me back Let me know what said and todd will be back to answer this. We'll get back on. I want to hear the full scoop. Sarah Elizabeth call us back and leave his. Leave me a message. I think we have time for one more caller how to Julie. This is jody from Boston. And I actually have a question of how data market so hurtful. I wanted to know when you go out to a restaurant who gets noticed more and the second question I have is. How did Y'all meet? I Love Rascal flats. I love your show. I love the Pontiac. Don't stop keep having guests on. 'cause I think that is awesome. All right take care. Jody from Boston. That is that's a great question and that is so funny Yes you know. I wish Jay was first of all we actually record this. Podcast at Jay's studio I have to be real careful what I say no. I'm just playing at Todd. In J. Met I think an event or something. I really don't even know to be honest. I have to find that out. But as for who is noticed more Probably about equal Jay gets. He's so hilarious because he's just funny and people will literally come up to him and be like Oh my God. I love you on the Chris Lease and he gets the biggest kick out of. Because he's like okay. You do understand that. I have been touring on with a band for twenty years now. And you're just telling me that you love me on the Christly. Exactly is is funny and he takes it in stride. I mean Jay and Rascal flatts have so many amazing fan. I think my favorite moment is whenever because I've seen it happen before someone come up and be like. Oh my gosh will you please take a picture of me and Todd in hand j. The phone and Jay's like who do you think I am like chopped liver Hayes. He's so funny and they get the biggest kick out of it so. I'm so glad that you love that. You Love Rascal flatts. Rascal flatts has farewell tour. Coming up yes I was so excited I just. I just saw their final shows in Nashville. Aw sided so you know todd and I have actually been We have love. Rascal flatts for ever forever and ever and ever so just to meet the incredible members of the band and now have a personal relationship with Jay As a friend is is is. That's a surreal moment. I mean that is truly a surreal moment so But you know what Jay and his family they have. So many amazing things happening that Where saying Todd's might turn. They might be todd that camera sake and he took a picture with me and Jay which listen so with that being said well before we wrap up again. I have to tell you about this instagram account that I started following and it is hilarious. It's called text from your Ex. That's like the the user and it is the funniest thing it's just like a little reprieve you know gives you a good laugh for the day. Uh-huh and people actually send in screen shots of text messages that their acts has sent them. Oh my God Savannah too much time on your no. There was one that was posted and it says. Do you ever think about when we were together that summer and the person response? Yeah but then. I wake up screaming. You GotTa follow this instagram. I don't know who there's nothing about that is paid or sponsored. Ish Go crazy. She spent something that I've found. I don't know who runs it by so fun. It's the funniest things we'll savannah. Thank you so much for joining us today. Thank you for having We will have her on again. And if you guys have any questions directly four Savannah make sure and call those e n and specify for Savannah will put them all together and then have her back on to just answer like Savannah specific questions so make sure you call. Leave a voicemail It's always on our instagram. The number to call And then we'll put together like a whole folder just savannah questions our best ideas so it can be like all about savannah. Yes of course so until next time stay say and God bless.

Todd Julie Julie Todd Mark Wahlberg Miss Savannah savannah Christly Sarah Elizabeth Jay Mr Christly Christie Shane Mike Mama Kelly Rascal flatts Massachusetts Mark Walberg Christina McDonald
111: Thursday, June 27th, 2019

The Morning Toast

44:14 min | 2 years ago

111: Thursday, June 27th, 2019

"Good morning, millennials. Welcome back to the morning toasts, your fehb, girls are back together because we have an exciting colour today. What's your name, and where are you from? From Lexington Kentucky. I'm such a data pointing shows like literally, the biggest ever, I watch every day. It's the best thing would happen desk of so ticket to the thank you for having made. We are so excited to have you here. How is Lexington Kentucky cysts in know it is grain says it is very great. And it's really quite beautiful really taken aback by the beautiful. This you'd like quite a long drive from the airport. And I just sitting in the car after I did gassed just looking at all the greenery the horses and is really firing. That's really nice that honestly sounds like a dream. It also sounds like an allergy nightmare, but it seems like it'd be worth the sneezes because that really sounds beautiful all. So I saw a photo of the castle, where Jackson Brittany are getting married and it looks like a fucking Chateau, and I'm so excited for the best part is at the town that it's in into tuchus culture side. Holy shit. It's the is literally. A thoughts. With just like hyper this wedding. Everyone of the show last night. Thank you. Everyone came out was just like, really like talking about it in the Lexington, not the Kentucky Facebook sucker. But it's like all anyone can talk it out. People saw Jack Schwartz last night. They wondering wherever on staying. It's like literally, this is the biggest thing, so Royal that is really so Katie. And you get to be part of it. Have you found address? Oh, I did of thinking for the update actually I thought this issue a correction because the last time you and I talked about Saks Fifth Avenue. We were quite derogatory. We were in terms of the selection in terms of like, just really terrible service. There'd be no one on the Florida alcohol sizes and in terms of the servicing of that hasn't changed. But I did go to Saks after our last show together on. Well, I don't even know when that was a night to find it lasted address to this wedding, and they had such premium selection. Like I was really shook. They had a ton of size out which I really appreciated. But when the time came, obviously, the I couldn't find anyone tell. Me. And then I went to Justin about myself. They were like. How did you did it here? Who's a salesperson, like nobody can find anyone. I was wake two years. I can't bucking the like if you do all the legwork and find their dresses and your sizes. And nobody helps you do you make the commission. Discount, right? A hundred percent. I can't okay? So, what's the redeeming quality here that if they just think really great selection, great like new young brands like avocado? I fell in love with them, so many sizes, I can appreciate that about the show. Many retro dresses, like I went to I like the evening slower, which is so grandma, I need to stop going. Oh my God that evening floor is so depressing. It's so depressing. It's like I never I don't want to go to any sort of event where I have to wear a dress like this. That's not where I need to be. So I was feeling kind of depressed and then I went to the fifth floor, which is a contemporary. So it's not all dresses, which makes it a little bit more work. But they had so many cute fresh young brands and I was really appreciative of the selection, especially the DeVos seed sizes. So it just felt like the last time we spoke really negatively about them. And I wanted to give credit where credit the soups. I got a great jobs for great price. I'm really happy for you know that. I am. I wanna see a picture of the dress. You never updated us. It's like we all heard through your struggle in the me. Don't hear the success. No, you didn't are you talking about like you let the family or. Do you like to me like the family? I did put in the European Union out. Okay. I was paying attention because I was responding to your pictures. But you never told us the decision that you made just because I get a personal from everyone before I clicked purchase. Okay. I'll have to go back and look. But this doesn't sound familiar. And when it comes to memory, I am the Atari Inc. We like the dressy about okay? I'll go take a look. I'm really glad that, that hasn't put dmed though. 'cause I know you were stressed. I was very very stressed. Well, Jackie I'm saying stress to address. Oh my God. That's, that's almost worse than saying. Yes. Obviously, because like saying yes to address is one of the hardest psych most fucking torturous things women can do what you could say guess, all you want that you're gonna have actually say now, known as you can say, yes, to the dress, the dress might not say, yes to you. Right. It's, it's, it's an upper quieted love, kind of thing, it really fucking is so shadow toll the bride's out there who are struggling right now. Shout out to all the girls we're going shopping this weekend. Like we you're in our thoughts and prayers. Crossing. I'm getting on my niece before bed placing hands together and say appropriate. So when do the wedding festivities start because I know you probably can't tell everyone that much because it's under lock key. But is there are there activities before the wedding because it is like an out of town, or sort of thing, it would be nice if they can stuff there's, there's no Bronco, not anything? I was. I was about to okay. Okay, maybe there is for like groomsmen and bridesmaids. Speaking of pin. Sure there's like a dinner engagement, oh, but I are, but speaking of groomsmen we talked about this yesterday. But not on the show, yet that Randall Emmett is going to be groomsmen for jacks, God. Yes, that is so interesting. I found that factoid, particularly interesting one because I'm just glad that means that, you know, like Randall is in the mix. And that's just bodes well for his relationship with all law, it also because doesn't mean that he'll be on the show. Also was confusing about it is that he's obviously going to the weddings group been, so he's going early law was a bridesmaid, but wire day flying commercial. Are they find commercial? I saw them all on the plane interests on into Rozan. This seems like a like a you know, a PJ affair if there ever loved one. On the one hundred percent. Well, regardless, it seems like the wedding is going to be very lit. I'm excited that we're going to have some boots on the ground over there. So you can like get the real story before we see it on the show. You know. I'm curious, I haven't been told if I'm allowed to story like if there's any restrictions on what I can post. So I'm just going to do it until somebody else, may I feel like you will be allowed that would be so crazy, if they tried to put it on their locking key. That's like so much of the zeitgeist of the show is following them on social also. So I think it will only make people more excited. PTSD from the last time it went to a wedding will not the less wedding. I went to, but I went to a wedding at the Metropolitan Museum of art, and I had an Instagram story. It said, like do not touch. And like I touched this thing like as a joke, and literally some person came up to me or to New Zealand. They're not. Can you please? That is so crazy. I know I felt so bad. Like I was going to get the bride in trouble believe what's the point of get- getting married at a museum, if the can't be like night at the museum style? Why can I ride the dinosaurs? Jonah sores beats me, but just make sure that you are taking your liquid ID before this wedding before during and after because it sounds like you're going to need it liquid liquid IV's, the fastest most efficient way to stay hydrated, trying to drink more water liquid ID hydrates, you two to three times faster and more efficient than water alone with an added bonus of vitamin c b three e five and b twelve liquid IV's. The fastest growing wellness brand. You can find them everywhere, even Costco. Oh, you can find their hydration multiplier sold at all COSCO's nationwide. It's non GMO vegan and free of gluten dairy and soy. They use clean ingredients and can provide the same hydration is drinking to three bottles of water because we all know the drinking water is a pain in the ice. And it's probably the hardest thing to on editors. Right. So we love liquid IV and we know that you will too right now. Our listeners get twenty five percent off at liquid dot com. When you use our code toast at checkout. That's twenty five percent off anything. Order on liquid ID's website, go to liquid IV dot com and enter our promo code toast, to get your savings and start getting better hydration. That's liquid. I the dot com promo code toast. Don't wait. Start properly hydrating today actually won't this morning and was like, oh my God had cancer over the last time lips. Touched a bottle of water that is so scary, you have to drink what he did at that skin right in right in tight. If you're going to be auditioning for Randall. I'm at this weekend. I actually decided that I'm going to go up to Randall. All of it, and just do like a full Ray of all my talents, so cinema. Briefs on may be shallow and I'll do a couple of improv scenes where I'm working at Starbucks and my fellow resuscitates, you know. Yes, but you also need Tino, tailored message to the audience, so you have to think about, like, what he's produced like lone survivor, like maybe you should like to your own arm off, you know, or site. Join the army. Yeah, I don't know if he'll be impressed by shallow because it's not like he's a music man. That's so true. So just something to think about your, but you're gonna nail it regardless big overly nervous for my education. I grew up. My tap shoes. That is so exciting guide. The sooner that this wedding heavens, the sooner I get started NWF, because Ben is leaving the city to meet you. And he's dropping feel here and I'm so fucking excited. I'm actually getting kind of nervous 'cause like I haven't like booked a weekend of activities, yet, you know, I don't know. What's on the itenerary but it's going to be premium. I've been texting with ITO he's, he's also. Nervous because, you know it's been awhile since the last nephew begin out. But he said he's really excited on the loss. I'm just so Tate to see him. Okay. So jealous. Well, I don't have the exact time but I feel as though I watch, I feel as though, it it's time is it is it is it is time to you was with the fast, five stories that you need to know before you wake up and take a bite out of your morning toast. Okay. First story is like two bits of exciting news, because not only are we getting Charlie's angels reboot. But Miley, Cyrus, Arianna Guerande and Lana del Rey are debuting a new song in the trailer. I know everyone's freaking out about this Scott toyed scuffling, exiting doctorate, but I feel something that's even more interesting about this whole movie. Add more impressive and makes me been word set. It is a fact that Elizabeth, thanks producing it yet that just bodes well for the film in general for the box office, definitely. But like this is just premium on top of premium. It's been almost two decades since Charlie's angels, hit the big screen on Thursday, Sony Pictures released the first trailer for its twenty nineteen reboot. The new version stars, Kristen Stewart, Naomi, Scott, an ele- Berlin. Scott in the film, the women worked for Charles Townsend, whose investigative and security agency has gone global with this new international force of angels, the agency's, taking on the toughest jobs around the world. The movie is directed written and produced by Elizabeth banks and promises to bring both action and comedy. However, Stuart Scott in Berlin. Scott aren't the only power trio in the film, the trailer, also includes a new single by Miley, Cyrus are anagram day on Lana del Rey. The artist tease the cooperation via social media on Wednesday and fans. Excitement went full. Throttle. Don't get me wrong. I'm excited. It's just I don't really feel like in the past few years. I've been like yearning for a Charlie's angels reboot. Do you know what I need? This is not something. I really out four nor that I really wanted. I agree. But it's not something I'm going to protest. Did you see fee Benz, the Ben's posts about that movie theater in how all the titles were all remain? It's they're all remakes. It's like we don't have a one original idea left. And I just thought that was an interesting factoid. And then actually is that has been credibly interesting? Yep. Speaking of movies, there's two things, I want to talk about one. I saw rocket man because I needed to get prepared because yesterday I did a Queen versus Elton John soul cycle. So I had to see the movie and I really enjoyed the movie, I mean, there was nothing not to, like, except I don't know there was something about it. That was just a little, too, like glazed over everything, you know. What do you mean? Like I felt as though there's obviously, some dark subject matter that it's like a family from the movie. So they didn't touch on too much. But it was like he talks about how he for example like. Is a believer in the when he goes to the rehab place. And then, like, in the film, we just see one time he orders a lot of desert, you know, it was just like they sort of just glazed over everything I felt well, I mean, it's biggest like Belania was the least of his problems. You know, nobody just felt like everything was like, if it really felt like a musical. But almost like a like a show on Broadway, because they have to skip over a lot in order to, you know, get get to the song and dance. But it's like you're in the movie now like we have the only really wanted to see was the song and dance I know, but it was just like, I, I don't feel like I know Elton John's story other than like, how his childhood his meteoric rise to fame, and then he went to rehab, like the I was is a good. There's a good twenty thirty years of his success before he goes to rehab. And it just all seemed like it was packed into like, maybe five years. Interesting. Yeah. Like he went to rehab in nineteen ninety, I think, I was, I was googling stuff, Azure. So it made me realize that I wanna watch documentary about Elton John because I don't feel like I have all the factoid 's barristers here, but he was thoroughly enjoyable. I just love hearing songs that I know that I know but I don't know where that I know them from stews. Exactly also. I realized that I so much of what I know about Elton, John is from seek Kingsman the golden circle. Oh my got it so good. And like the, the song Saturday, Saturday is like a big song in the movie, and some of his costumes, you should watch it. But anyways, it made me realize that that song is has that movie has a lot of Elton. John tweets, actually made me realize that so much about music, especially music that came before my time. I know from glee. Oh for sure. Is specially Queen it's really impressive. How glee always say. This is such an important show for a billion reasons. But I think also had so much music education for like kids of a certain generation who never would have known certain, you know, Michael Jackson songs are certain Elton John salts. No. I totally agree. I mean, I never would have been like rocking out to fat bottom girl from and they played it while we are warming up for class yesterday. And I'm like get on your bikes and ride. I would never I would never know that song. So I completely agree, though, that, you know, convicted pedophile parts Sand Lake was once before. But still, it's still banger. Yes, it very much bangs also I started and finished song land. I'm caught up on every single episode. And we haven't spoken about on the show, but you watch, right? Yes. You're right. Okay. So I'm ready to talk about it because I have so many thoughts one is that like, how this is the, the show that we've needed forever, like, how is this not happening sooner? Like, I'm so glad that it's finally happening. And I love that the show ends with, like someone being set up for success. It's sort of like that, that old adage, like you can like give him an official. Eat for a day, teach a man to fish he eats for a lifetime. I feel like with so many of these shows like these talent shows it's like they get all this stuff, all at once, and then it's over, you know, when they went, but this like, you're really setting someone up for a career, and like a successful one at that. And I just I love the whole format totally. Totally. The people who are the stars of the show, which are three judges are people who normally are like behind the scenes and more often than not don't get credit probably for the huge impact, they have music. So I'm just loving like seeing these, but more behind the scenes characters come to the forefront. They like huge personalities. I love Ryan header I, I love the three songwriters. They chose they're also accomplished but I'm living just get into no that I now follows Shane Mack Anneli on Instagram used to kids. No, I literally don't know which one is my favorite because starting out obviously, the most familiar with Ryan header, then I found out that Esther dean who like I know her face from pitch perfect. But then I looked up her discography, and she's written every single song I've ever like fucking loved in my life, you know, firework, she wrote ugly heart by GRL, like fucking crazy stuff, and then, like, Shane McNally. He's one on the show was really proving himself as like just a talent. And obviously, he's worked with Casey grades syncing trailer, different park. So I stand chain, but I love them all so much. Can't even choose. So I really am happy to see each one of them succeed. And then, like it's so exciting that, like Shane McNally co wrote a song for John legend and opportunity. He probably would have never had. So I just think overall, it's a great show. I can't recommend it enough. And I love watching it on Hulu. What's been your favorite episode in your favorite song, so far? Just wants to join us feathers, bonded. And I just love seeing the job is brothers in their element. But I was just show we'd pressed with John legend, because he's so musical like I think the way that the, the talent like interacts with the different candidates is so interesting. I think Nick joins us was really trying to prove themselves to differentiate himself from his brothers, like almost songwriter, like I got my pillow, but John legend was just like really changing every song like new exactly what the other songwriters with hawking about. So I really liked his up suit, yet, you know, who actually weirdly, really liked probably because I knew the least amount him who will I am. Oh honesty that the author said it was really good. It was so good. Because all this time I just like assume I thought black-eyed peas like they have some really great songs. But like I always thought those were accidents and like they just played on their exile phones in like if it's like fake music. But now seeing like what he does. I'm so impressed by him. I agree. So it's really a music. Education for everyone. And now like a do feel like you could write a song. Generally getting closer to that place. Definitely. Okay. Well, next story is a Pandora's box of stories because it's one tidbit from a larger promotional campaign that I know you would like to talk about do you have any clue what I'm talking about. When I set it up like that campaign, though, any Comber reveals his dream all star housewives cast. So he's been doing a lot of press for watch what happens live tenth anniversary, because the special airs tonight but when speaking with E news this week during a tenure anniversary celebration of Bravo, talk series watch what happens live, the host revealed his dream lineup of all star housewife, ladies, the first to make the fantasy team was real houses of Atlanta star Nina leaks. And that may Frankel from we're Honi other additions included real house of New Jersey's Margaret Joseph's real housewives of Dallas Starling and lock in and Shannon dougher from real house of Orange County and then he also added from rail. House is Beverly Hills. Denise richards. That's the shocker. I mean I, I think you're right. India's been doing so much press. And he's so interesting. He's like wasn't knowing that he's on TV every night, but it's never really about him, and I find him to be so interesting. And I just want to know more about what he likes who he likes it and his family. But like the show's not about him that want him over show. So really enjoying all the press, we've been getting like I read an article he did with full church that you read I said, yes, I read it, how funny he was being interviewed by Brian Boylan, who had once written that watch weapons lives like after the first episode, he gave it a review and he was like he was ready for Gawker at the time, and he was like this is a mass over Tory talk show. And Andy cited that reference in article not knowing he was Brian Moylan witness. And I just I'm, I'm so pleased with the anti exposure levels were getting me to the tenth anniversary anniversary special airs tonight and it's with Chrissy Teigen, Count, Jan and John Mayer. So what is? I don't know. I guess they're going to go through probably like the history and probably do, like QNA. But I was he also did an interview with the Hollywood reporter and he was talking about, like why these three people and how they're like so emblematic of watch. What happens live, which I agree with. But I just of all the housewives is it Lou an I actually don't agree with it. I mean Chrissy Teigen makes most sense. She's the perfect convergence of Hollywood housewives, and she has an extensive Rago knowledge, she's perfect. John like goes on watch live. Lot is Indies best friend. But if you tested him on some housewives trivia, I don't think he would stare very well. So I don't know if that was the right choice win. He was a third edition and Andy said, it's because, like this is someone who on the surface should have nothing to do with Bravo yet, he is so involved whereas Chrissy Teigen is like is a fan, an a super fan and the democratic of those types of shows right through to have like a superfan and. Someone who's in it. And then John Mayer who like shouldn't be in it. Yet is very heated. The fiftieth birthday episode is very much part of the zeitgeist is interesting. Misfit on it should have been like needing. Not. I hate to break up, you know, she was a friend of housewife's Lou and so. Right. That that counts for something. Okay. So if you were casting this episode, which housewife would you pick? I mean I feel like I know she's not choice but Bethany. Pursue. So let's through sit and clear. But I don't know that doesn't make for such interesting TV. I want someone to say something sue bit. And that's not gonna deafening, I guess, so. But she's also like the best like she is the spokesperson or poster child for like, what the housewives can do for a woman. That's true. You know what kids? Yeah, but she Kim's we'll see her like position on, how of so not secure like not even on it. Anymore. Yeah. So I guess it would have to be an OG, and I'm glad it's not Vicky gumbleton obviously. And the only OJ Beverly Hills now is Kyle Richards, honestly. She would have been great. She's a Bethany type where it's like she's just to normal. She makes too much since what it should have been the Mona. She is OJ of New York. She's the only one of the most interesting thing about that article on voltron, Andy, was what he had to say about Ramona yet, but she's really chilled out so normal. She used to be such a big deal with sitting in the chair sitting next to the reunion. Getting her on watched Evans, live and ever since her Morio got divorced. She's so much more normal, so much more down to earth than he like enjoys working was herself a tour. That is just like so nice to hear. I'm really loving, Ramona these days, I just feel as though, she is who she is meant to be, you know, he's moving. No, where she moving. We'll she actually moved. So she stakes in Denver parted state one night at a hotel on the moves in yesterday. And I'm like ninety percent of the apartment. She moved into. I looked at when I was moving into apartments home. I gotta have. Gotta have to check it out. That is so funny. That is hilarious all the ladies are moving to render moved. We so real houses of New York Malli's tonight. But did you watch Beverly Hills? I did watch Beverly Hills and it was good. But. Right. What I needed to start at, yes, I agree. And then I was like, curious as to what other people thought and while everyone on watch what happens live was like Camille is out of control went below the belt like everyone on Twitter is like glad that she brought up these lawsuits. I don't know how I just feel even though they're simply something fishy. It's like really we're gonna go there on certain franchises in the housewives of things like this are, and it's okay. I think bringing up on jersey. They bring it up on Atlanta debris, it on of the children, and it's part of just the conversation and it's not considered to be below the belts. But this is never really been discussed on Beverly Hills. I think they think they're like, too good to talk about things like this. You don't talk about money. So in this front group in is considered below the belt, and I think that they are too good to talk about things like this in it is below the belt N also pile and Eric are also involved in lawsuits right now. So I think they're freaking out because no one wants their shit. Brought up and like I don't know. I was really confused because there is so much chatter about to read 'em k and it does seem weird that they read their house. But at the end of the day, everything she wears designer they have the nicest clothes like they still are living this way. So until they're being foreclosed on I have nothing to that leads me to believe that it's all facade, totally also like they've been on TV for while if the government like wanted to get involved. They would. And so, I feel as though the proof in the pudding, my friends, and, you know, since they don't have to own a house, they have millions to spend on her clothes and her. And that's Camille with citing as like a, as references like your glance beautiful. You're closer beautiful. But, like where's the money coming from? But you know what? Like when you really think about it actually kind of makes sense, because it's like they have so much spending money, but they don't have a house like if Camille hadn't sunk, whatever three four million dollars in Terrell, she'd have three, four million dollar clothing budget. That's true. It's just what people decide to spend there. The on to. Yes. So the I mean there are just kind of pissing away money. Freedom PK, if this is true, but that's their prerogative. I mean, the whole conversation was really uncomfortable. I love Denise Richards getting involved. She gets even more involved next week. She's the type of person, I think she has takes a liking towards to read, but she really has no stake in this. Like she takes a side of what she thinks is. Right. Just based on her moral, compass, and that, not no eight as really nice. I mean I just I love her as in addition to the house. I don't know if she would be in my all star cast, but I don't I don't I don't protest. You know, they were having on Bravo reunion marathon, where they were just playing Beverly Hills reunions back to back and I was watching reunion with Kim. I think it was Brady's last season. Kim, and Randy UB st- lease arena Amsterdam, and you know, you'll Wanda was not that reunion, and I was so confused. I don't remember why because she was sick. Oh, is that why I think so? Oh, interesting. I really see. Mr. union loving, also Andy to all this press saying that he's not getting Lisa data pumped, a one on one wants drivers live, which is probably what she wants like. How Brooks got one when he did when he was in the cancer Tang like he doesn't deserve it. You get one opportunity to explain yourself with everyone else one hundred percent. I'm so glad that Anne isn't like coddling her through this, and that he's being sort of average about it because that's how we all feel and I also really enjoyed a Camille, always annoyed Camille. But I'm annoyed that she went to the band of gardens opening because now we get it in the episode loose tickets to promote her restaurant of the backs of these other women and it Mitzi much. She's still part of the show when she didn't build for six months. Yeah, it's like shoot show up. She didn't do the show, there would be no show if everyone decided to act like she did. But they the show went on, and then she gets to reap the benefits and have the finale, I totally agree there. Unsure if the offense only fields because Camille wet. Fucking camille. I can't. She's still such a fucking liar wheel. She really is. Okay. Well, it's time to get into the third story that was bearded sad. Our assistant died so sad from the fire. I don't think so. But it came up in like one fail swoop. Which made you think that it was part of the fire, but I don't think that it was really sad factory. No. I completely agree really sad. Okay, third story, I want to get your thoughts on because Lil gnaws is old town road. Prevents Taylor swift from growing number one again for the twelfth consecutive week Lomas. X's unstoppable, old town road. Maintains the number one spot on the billboard hot, one hundred old town road. Is now the twentieth single in history in the history of the chart to achieve such a feat. Billboard reports. Unfortunately, for Taylor swift, this means that she's been prevented from the top spot by the same song again, swift latest single, you need to come down has debuted at number two on the hot, one hundred while her song, meet me previously debuted behind old town road at number two. In fact, his chart data points out on Twitter old town wrong road has blocked six songs from reaching number one since it first entered the chart in April. So I read this article before it was a story. And my first reaction was like being annoyed Justice for Taylor swift. She deserves feed on ones, but then the more I thought about it. I realized that old town road is actually important song for a sorry to him for a lot of reasons. And now I'm not really mad. It says a lot about the internet and like the digital space coming into traditional music. So I'm here for it. It was a country song, led by a black man and that doesn't happen very often. So, and also that we start in of Billy Ray Cyrus, always good thing. So I, I was sad about it. But now I'm like, you know what let this song roll all the way for as long as it wants because it does it a soda zurve it. I think it's like I mean, it's an amazing song at the end of the day, if a song came out that was better than all town road. It would beat it. It's not like old town road is, is up here, like blocking you know, they can't get in like if you get enough download streams purchases the yo fucking beat old town road, but like no song has brought people together like old town road. But you want something you earn it at one hundred percent. So it's not like they're blocking her. But it is crazy that even the swift fees and Taylor nation and all of the press in campaigning. In end exciting things that she's doing have not been able to surpass just the, the old town road of it all. And it's crazy. Because when, when me came out, I was, like, all right, Dan. But by the touch. Releases her next single Ultime road will be, you know, a mere memory, but that is not the case. No. That is not the case in. I think I'm I mean, I'm sure Taylor is more than fine. And I'm really I'm really happy for little mountain. Billy Wright, also, did you see their performance in the B T awards? Jessica did only at it was epic, and literally, the song had every single person on their feet, and every single person knew all of the words, and that is just a song that brings people together, and we need more of them. Just did you see the lizards performance? Yes. Oh my God. I fucking loved it. I love her. I literally could not stop watching it. I mean, the fact that she plays the flute and at the same time, the place, the sloop seamlessly impulsivity is so impressive, and it's also hysterical. No, it's his circle. It's like playing a recorder like I mean of toad is more of a complex instrument, but it's fucking hysterical flex so funny. She's so funny on my I, I loved her performance. I just loved the whole message of it all. And I, I love her vibe, and energy's. We got. I thought it was lose obedient. I was actually thinking about to ease. No, that's I'm wrong year. Right. I was thinking about this morning. I was like I wonder where that comes from. Ills is eaten at honestly, it's so funny, then to Larry is you're going to me new every day. Okay. Fourth story, an interesting factoid in the business world. Don't you just love business know? Oh, you know. News for you today. Target announced his deal days to go to coincide with Amazon prime day, shod day, target court late Tuesday announced its first ever target deal base scheduled for July fifteenth and sixteenth to pill to build upon the success of last year's one day sales event. amazoNcom had announced earlier Tuesday, it's prime day that will fall on the same dates stretching over two days for the first time targets event will include rarely on sale, exclusive home apparel in toy brands as well as discounts in new deals, each day. The company said in a press release targets one day sale last year was one of the company's biggest online sales day. The real retailer said shares of targeted Amazon were flat in the extended session after ending the regular trading day down one point two and one point nine percents as a consumer, because all you can hope for this is truly capitalism at its finest. It's like there's all these may Taylor's making all these products. But now they're competing with one another getting different sales bigger sales, better sales wants salesman who benefits us yet. That is exciting except sometimes I would like my sales space, Dow, because like I don't need to do all of my buying of my whole life in the span of two days, like as a New York City resident it's impossible to store anything. So I can't be doing my both purchases. It's like a registry. Right. So while this is just hilarious and shady and good for the consumer, like I really could go for a biannual deal day. Okay. I see what you're side, but I just think it's hilarious that they're stunting on each other, and it's so I just feel unsightly. Unsigned leaving the benefits of like big corporate America one hundred percent. I know exactly what you mean. It's like I know you do deserve it. But where what are you gonna hit up? I fucks so hard to like us. No, no. I to I fifteen sixteen. I knew it's always around my birthday. It's like up to me. Thank you on, on co. So I'm glad that it's two days because it always takes me two days to get involved. Like I'll hear about, I'm like, I don't need anything. And then I see what you guys gone try and Mangano over some someone told me last year because I was getting all types. They're like in the months leading up to bark up a lot of prices. And then on Friday, they drop them, low facts like their original price. It's not actually that good of a sale fuck that have market up and then just to are down. Oh my gosh. I'm going to target me to coercion that is so annoying. I actually just bought two bathing suits on Amazon. So pray for me. I bought tries to on Amazon, like clothing, so actually pressure may, oh I was about to do that. And then I didn't place my order soon enough. And now I guess I'll be naked oop. I honestly it will be the only one. Okay for our fifth and final story. I guess something that will be talking about a lot more. Now are the twenty twenty four Olympics because I have more exciting twenty twenty four. Paris Olympics news. Are you ready? Tabs. Yes. I did. That was cool. I mean, I'll hold my breath. So I actually just did something pretty sophisticated. And I started subscribing to a newspaper to come to my house every day. Newspaper, the New York Post that is so crazy. How old are you? I know we'll, I just like first of all, I, 'cause I saw that my neighbor was getting it every day. And I used to like walk over read their cover before I left for work. And I just found it to be interesting. And then I wanted to read the rest of the paper. So I was I got a good deal, but a. I forget like because my deal, like I don't know what it actually is. It was it used to be like twenty five cents a day yet, that makes sense because the actual paper like cost two dollars like for the paper retail, so you're getting great savings by subscribing. So I have started getting the paper Swick, you just read, you know, more about what's going on, and just like feel like I'm more involved, also because I know that Zach it's really busy at work every day and he doesn't get a chance to like read the keep up with what's going on in the world. So if there's like a paper waiting for him at home, like, maybe he'll pick it up. You know, interesting thoughtful of you. Yeah, I just thought it was like we're ready to get the paper. But anyways, so yesterday was reading about fucking LaGuardia, and what's going on there, and I read some blasphemous stuff that, like I just can't believe is, is okay? So basically, they're, obviously redoing LaGuardia. It's impossible to get in and out of there. If you flown into New York, you know that, but they're now working on like an. Air tram that will take people to reckless to LaGuardia so you think okay. Like that's a great thing for commuter commuters. People don't have to take the subway or the bus anymore, but one, it's now gonna cost over a billion dollars and. And to the route of it makes no fucking sense. It's not made for Manhattan bound commuters. It goes the other way and then it takes you to a Long Island railroad station where you get on the fucking train. And. No. It makes no sense. I wanna see if I still have the paper because like I was shook there's not one redeeming thing about it other than like it sounds cool. I have no idea and the price keeps going up because now it cost eight hundred thousand dollars for like a foot of train, according to like Amtrak prices. This is Jim. This is question, but airports, are those like government paid for yet. So this isn't MTA thing. And that's a governor Cuomo thing. So taxpayer dollars. Yes. And as much as like governor Cuomo, like I think the MTA, and whoever is in charge of it, it's just like a lose lose. You know, literally never do anything, right? No. But this just seems dumb as fuck on all counts truly, and it wouldn't save commuters much time. And most people polled said that they'd rather if they are, like not taking the subway, they'd rather just take a cab because they enjoy the privacy. A family member picked him up. But if you are going to spend over billion dollars on an air tram have worked, so everyone make it go to the fucking city. It's less than it's like just a mile away instead of going the other way. So people can have somewhere to get on a train from. This fucking super. It was so stupid. I was in shock. I was like, I'm not someone to really like organiz and rally. But, like what the fuck where do I sign us sales, Suba so insane? That you've been adds to laying laguardia's overall reconstruction construction, just to try and get a new home is so crazy. And now it looks like it's going to be done in twenty twenty two when it was supposed to be done in twenty twenty I'm ready to move to. Okay. I'm, I'm ready moved. But anyways, speaking of infrastructure changes. That's what we were talking about the Olympics. But no actual cool news. Break dancing moves closer to twenty twenty four Paris debut as a sport. Yes, break dancing move to step closer to the twenty twenty four Olympics on Tuesday. And now organizers can look to book a street venue in Paris called quote, breaking in Olympic circles, it's metal debut was last October, at the boy knows IRS youth, summer games, the street dance, competitions will feature sixteen athletes in each of the men's. Women's medal events in Paris International Olympic Committee members formerly endorsed requests from Paris officials in February and their own executive board in March two provisionally at break dancing to the program, pending a final decision in December twenty twenty Paris wants to add four sports to the program, though, the other three, which are skateboarding sport climbing, and surfing will make summer games debuts in Tokyo next year. Wow. This is so interesting. It's not every day still escorts yet. And by the way, surfing, sounds like a no brainer. But that they'll be in Tokyo next year and skateboarding what sport climbing rock climbing. Or like mountain. That, like I'm so here for all of this, and break, dancing, I won't be in Tokyo next year. But might have a chance to be the next summer Olympics. That's really, really cool. Because that just gives more people more chances to be Olympians. Also the Olympics is like the oldest thing, it's like as old as God, you know, and it's cool that likes they're just always updating. This is like. Title accepting homosexuality. You know what I mean? 'cause like it's like took arrested. Do you know what I mean? Like something's never change like the bible never changes the Olympics never change. But times change. Yes, I agree. So cool like, when they were in the Coliseum in Rome, back in the day break dancing was could you imagine someone break-dancing? They're like now's the time yet when I can think of pink, pink break-dancing, narrow like she did it that music video. We will rock you. That is. What is time? That is so frigging funny will those were the fast ride stories that you needed to know we recap Beverly Hills already, and tonight's New York. And then last night, I watched southern charm happens lives. Oh, yeah. That too. I watched other time last night, did you watch probably not? You didn't need to. But I have so much free time now that my shows are over that I'm getting like water some food, and get to work on all my Bravo, catching up. Well when you're ordering food and make sure that you're using Instagram because insta- card has groceries delivered in his fastest one hour or at a time that works with your schedule. You can use exclusive coupons to save money with coupons on pantry Staples. It's available at your favorite stores, groceries delivered from local and national retailers. This is how it works. You get the app or you go to instant heart dot com and shop. The groceries, you need from your favorite local retailers, your shopper gathers, your groceries with care by selecting excellent produce, and contacting you if necessary insta- delivers your groceries your groceries will ally arrive in as little as one hour or in a time that you select we keep hot items hot and cold items cold. Ooh, I love that slogan. If you want to try insta- cart, and get ten dollars off your first order. Get this limited time offer, and go to Instagram dot com or download the mobile app, and enter promo code totes at checkout. That's ten dollars off your first order today institute, heart dot com, or through the mobile app, and don't forget to enter our code toast, insta- car dot com, or through the mobile app with our code toast at checkout. You guys I can't recommend in Sakari strongly enough for just everyone. Same I used long before they were a partner on the chose in its premium is health, and the way that the shoppers, just text you instead of automatically substituted. Things without your permission is still great so great. It's also great for those of us who are small in foul and can't be hiring our groceries all over New York City. You know like if you don't have a car, what he's supposed to do with your liquids like how can can carry that. I don't know. Well, that's why. That's why there's insta- card anyways, I'm sure you have much to do in Lexington, Kentucky, by the way, how was your show in Lexington better than any appaling? Looks better than Minneapolis. Minneapolis was such a high for Minneapolis Minneapolis up there with Charlotte as the best towns have been to now on, I had such a great experience. I also had a great experience in Lexington. It was just, you know, it was different than Minneapolis was my first comedy festival. It went really well so both good. You know it's not nice to pit cities against each other Jackie Noel, even if dentist. It's not nice smitten against. Plus, we only have positive memories from Minnesota from the Super Bowl, so you were ready nyc. I've been to Minnesota is deputy the dead of winter and into to the fucking note. What does it July? Is it it's June in the in the dead of summer? Like can I just go in the spring? Nobody we used to say the Minnesota summers. There's nothing like them. I can't believe guys who experience one. How was the weather who? Yeah, Minnesota suffers famous Minnesota summers yet apparently it's beautiful there. So was a beautiful there. It was dutiful there. Be the here it, well, thank you for calling into your favorite show, and you so much for having needs been in on a true on a we've loved having you tomorrow's episode, I will be back in studio with the snitch for a little snitch on the toast. So we will see you at ten thirty AM eastern time. And then clawed. And I are back together on Monday. And we have a doozy of a show for you that I'm working on cod. Do you know what I'm talking about? No. Yes, you do. Three three little letters, New York one. Oh my God. I forgot. Okay. We'll get also scheduling update forever in the week of July fourth. We are doing shows Monday Tuesday in studio, and you're off for July fourth. I hope you are off to get a drink. Get white closet by the pool. Stay inside with the air conditioning, whatever you want an offer, like fourth means off to life, third fourth and fifth. Yes. Anyways, we will see tomorrow have a great day. Everyone by.

Elton John Olympics Camille Taylor swift Andy New York Randall Emmett New York City Kentucky Beverly Hills John legend Minneapolis Stuart Scott Denise richards Billy Ray Cyrus Bravo Minnesota Kim Twitter
PulpMX Fantasy: Salt Lake City 2  2020

The Steve Matthes Show on RacerX

51:35 min | 1 year ago

PulpMX Fantasy: Salt Lake City 2 2020

"Welcome everybody, the pulp Max fantasy podcast. Thank you for playing pulp amax fantasy. Thank you to our sponsors and everything. Else Salt Lake City. One is in the books looking ahead to Salt Lake City to try to help you make some picks figure out who to who to WHO to put on your team and we'll review how we did at the opening round of the Salt Lake City supercross series. Aka Round eleven of the. The Monster Energy super-cross series lost to get into and man. It wasn't a good weekend for me so I'd rather not even talk about my picks at all, but first of all thanks to the folks that fly racing fly racing dot com for making this podcast happened. Please check them out on the Web Connecticut. Meshed up is out now. Of course, F are five boots. They got the formula helmet. Absolutely love the formula helmet. Spent a ton of money developing in the helmet and exciting exciting things coming for the folks fly racing as well so stay tuned for everything that they're going to be dropping soon. fly racing dot com demand your local dealer stock it go to your local dealer. Get order from your favorite online retailer like the folks at Motorsport, as well hundred percent on board with this as well. We got one hundred percent lead pipe lock of the weeks. Clear global leader in off offroad goggles, but they make a lot more than that mountain by gear I've got some of their stuff for Mountain Bikes Helmets and Protection Sport, performance, sunglasses, technical fleece and jackets premium t-shirts. percent is something for everyone on or off the track. This is the best part of thing. Twenty fantasy! Twenty five checkup to save twenty five percent cash accessory, so go two hundred percent dot com fantasy, twenty five at checkout to save twenty five percent on casual parallel accessories from those guys pro taper as well the Selah devices out. This is a brand new thing for the folks at pro taper self engage launced assist Selah solves the problem faced by all motocross racers, no matter their skill level, setting start device alone as awkward at best and impossible at worse, so please check out the Selah from pro taper. It's easy to do. Do you can do it yourself and me installed almost full-sized late model motocross bikes dual hinge receiver ring makes for quick inconvenient installation without moving the front wheeler fork got used to hate that when I was, a mechanic had to remove the front wheel and fork to figure it out so I didn't I hated that so this is a good deal. Also interest hamp products CBC products for high impact humans whether you're athlete, next athlete or an athlete at heart like me. Inner West Ham has a perfect product data lifestyle. Reggie come CBD oil. Topical Gumy's even asleep. Support Spray for all that much needed. Rest Recovery Don Mehta. was just in here from swallowed alive, and he told me he takes a CD sleep support spray, and he absolutely loves it knocks him right out, so please check out if you if you need some help with that. They're all third party tested for quality and contents. You know exactly what's in your products inner West Ham Dot com go Paul Twenty to save twenty percents off for all of our listeners at Inter west, Ham on social media. Thanks to those companies coming on board hundred percent lead pipe. In the weeks. We got a random. Winners as well for Motorsport for Gift Card and are Jerky and inner west Tampa. We're going get to get to those as well. I think we have JT joining US shortly. Pair of Venus out getting ready for similar redlands prep, so we don't have him on board, but we do have from get an Athena fantasy expert. Dan Truman. What's up Dan? How are you man? I'm good. To rebound in one more day. You don't sound excited to rebound. It was a rough weekend. It was a rough weekend here of course team, too, so we got that going on. Yeah, it was. It was a rough weekend there as well fantasy team to so we'll just forget that Sunday. Move on to win. The winner, Would Zach Osborne Jersey last week, the overall winner and something we do every week this week. What are we doing for? Jersey Dan. How are we GONNA do a Chatree Jersey. I think it'd be good. People always asking me for Chatree Jerseys. Doesn't really give away anymore, so let's do that. Let's you to Jersey a box to to Jersey. Racers. You correct all right fantastic so. This social distancing make for hard for you to run around and tell people that chat is looking at them to hire them for twenty twenty one, and maybe they need to give it. Give it up a little bit more effort, yeah! I struggled this week. There's only two of us on the team. Myself and Ben Jazz mechanics, so I had to reach out to marks to help with my team and I wasn't able to help out any privateers and I made a long shot pick which will get into. I feel I went over there and talk to them, and told them to the bottom of it. Yeah, told them how to pick a starting gate that. I know who you mean. Very very frustrated as well. One Ninety seven for me. I did a little better than that I got to twenty nine. Okay, so one ninety seven think about how garbage that is yeah. I mean I'm assuming you couldn't pick piercer back like like me. And without those two guys, you just couldn't win. They were they were lead pipes. I think for a couple of us. I'll get to that in a second but yeah. It was definitely on the mindset to pick that. Last week also pumped up for John Short, and then he came through for a lot of people high score this week, three twenty, two JT got fifth overall I believe out of everybody. Win The prize. Does he know prize and he also didn't have either I to the finish line so okay, so first of the finish line. into shame arrest, sixty three percent of you got it right. Twenty three percent total selections of the field picked it and sixty three percent of that twenty three percent got it right. Twenty, three percent of you picked a four fifty, two I of the finish line, but only point to got it right, which is like so if you got? I don't know maybe was. Maybe it was Tom. Who picked him? Guy Who picked him and it's crazy to think. Guy Who picked up. Yeah, it's been in the really long. The Glendale starts to long starts any. We always say on those practice starts, and he was good on those too so I don't know I. Think everyone goes with Kenny or or web. Yeah, and it's easier. Pick I picked Katie and got it wrong, but yeah I mean I might like this week same start one nine seven Dan. Yeah. That's not good. You couldn't pick short though. No so. From Salt Lake City one. John you're number one score the week. If you listen to this podcast week, Dan, you and Paul I believe we're both all over John Short, I know Paul was for sure you were also pumping them up. Of course they tone. It wasn't pretty and I had daytonas. I couldn't pick them here. Forty six points per John Short forty two points for Pierce, Brown, thirty eight, for CAL, Peters thirty eight for Jason Thirty six. Thirty four. Maran's I. Believe was somebody I was typing up last week I was on him so. I! Don't think I picked them. I'd I'd I know. I didn't pick them, but just because of his qualifying time you call twenty seven so I was just like I. Don't know what's Moran is one of the only people that I talked to on the entire day park next to us. And they were having bike issues right, so it was okay. I'm out, I mean their mechanics like. Is there anything you can help us with like? We got on KTM I. Don't really know much about the bike you want some Honda And the they're having some issues, so he was off my radar altogether. So that was the that was the order of points scored. Picture and Shane. Mack about fifty five percent of people picked him. He's an all star to. Fifty five percent of people pick them thirty nine percent pick Pierce Brown Solan with. With a pretty high pick threatened thirty one percent for Jason Sunai, twenty nine percent blows twenty-seven Colt Nichols Twenty six John Short twenty five, as far as math has had well like. Here's where I can't get too mad at the game like I couldn't pick. John Short right top score couldn't pick them. I did have pierce. Brown, second highest score that was a no brainer cal peters. I had four th higher score I had KP. He was a handicap to thought he would be pretty good. My All Star was Shane mcelrath twenty six, so he maxed out. Dairy by was my last pick qualified inside the top twenty two. Terrible on the starts. He worked his way up but why damn. You tonight you. When you have the second gate pick for the Q.. Why are you going on the far left side where it has boom or boss? Where if you make one mistake your screwed. You give yourself zero room to make anything happen in the first turn unless you nail, it perfectly widen i. think he's been a lot of time in the GP's in the GP's. You'd literally get gay pick and you go to the far left. That's my. That's. All you have, that's all I have okay. He wrote in the heat race. He wrote really well, and he almost got in. Myrtle lucky though Harlan crash any almost got in did ride. Good evening passes so with a good gate pick. I don't know why he went that far inside. It was crazy to me I think. Maybe it's a lack of confidence in his starting ability, and he just wanted to be on the inside of the turn. That's all I can kind of put together, but yeah I had tonight as well and I'm like you. I can't at the game because I couldn't pick Pierce Brown. So I had chain mcelrath, who don't really well I had an who I was on board with all day, and I had John Short so my three guys were really good. I couldn't pick Pierce Brown. I really overlooked Kyle Peters I wasn't sure how he was I was never. Picking Marquee leak has written supercross since Daytona. He was getting on my list. So, yeah, I mean for me. I was a let down, but. It wasn't too bad of a team for me and I had chain. To the finish line as well. I got. So you score twenty nine jt. Three. Oh six had one ninety seven. I can't believe it, but I beat marks and Paul. One nine seven. I just looked at their scores. That's that's that's terrible. Yeah! Paul had a rough go he he was on the nickels. Nickels train the train. has an idea as well so what those three guys not getting any points? He didn't do very well. Yeah, so that's that's the order GT might be able to join us here shortly. Yeah, Paul had macaroni Short Nichols and tonight that you're done there in AC. You're done there too as well. So! Wasn't great. Jt was in a great spot. He could pick on short. He could pick to your S- Brown he went with Kyle Peters and mcelrath, so he had a really good to team, and then he dodged the bullet on ABC. If you remember on the show last week, he was never on the he wanted. He wanted to make you a bet that he wouldn't be in the top seven which I think, nobody took because we all thought he'd be on top seven. I mean his speed was there. He Made A. Stop Seven. If I think I, think jt. We'll pick this week. He'll backpedal and he'll pick them this one. Nobody else can yeah absolutely You know what I don't think. He picked Pierce Brown. And he was zigging and that Cottam. Think. He told me that he wasn't gonNA. Pierce Brown, because he was thinking that everyone else would end going to gamble that I didn't do it. Maybe take down so four fifties from Salt Lake. City supercross one. Max, points blake bag everybody. Yes, he was leading, and but he's still dropping, and yes, he dropped further back, but even though with dropping further back, he's maxed out at fifty two points, Martine Davalos forty six points Dan. You're the Martine Devil's whisper. You were of down on him a little bit I. Think upon us. We know I had them. I had him on my team until pretty much last minute and trade them for AC. We know how that went, but I know been working really hard. He's been writing writing a lot of mt I just thought he was a great pick. I really did I thought he would be in the top seven, so Martine Dallas best pitcock coming after that thirty six. Zach. Thirty eight eight ray was next at thirty eight and. Thirteen Handicap Paul and I were all about array last week, and he came through through elsie qn Freddie nor thirty two. Even though he nf the main event, he was a handicapped fourteen, so yeah, he got it in, and of course she is just choose which is does. Pick trend. Act Fifty three percent down for AC. Fifty three percent, thirty seven percent for Dean Wilson thirty one percent per Osborne Kenny was twenty nine percent He didn't Max out actually didn't Max out because he was a one. Bag At twenty three percents of bag. It was was definitely a high pick trend as well as far as the Ulster, all stars go, yeah not. Three all-stars maxed out and that was it. Jt did. Pierce Brown his other pick was Ambi- which which we all looked at I, think and he was a good pick. I went oh, and he went rb. His team was really good. John Short Pierce, Brown mcelrath and be so. Life is full of last-second problem. Fantasy decisions that come to haunt you mind this week was literally at the last moment took Osborne off Dan and added Dino was a little less handicap, but Venus Bassett and very first practice so I got excited that dino speed, so I literally I want to say with fifteen seconds left in the deadline or something like that I took them off, so I went I went from Osborne. Dino Dino rogue well, but didn't get to start Zach sacral well of course I had. Thirty eight points. Always picking him I felt like. Do Okay Dean Wilson Twenty Six as I said, Breighton was my all star which last week I don't think anybody was looking at brain, but he barely made it you a ninth, and so that was pretty good for for for picking all star Brandon, and in my last guy of course was Adam. Scenes that are low one point, so that was my team Dan. Who'd you ever fifties? I actually picked Brayden last week on the on the pot eight I think he was a good pick. But I went with Cooper web as my all Star I. Just thought it'd be on the. He was going to try and win to close the points gap. He got twenty six points. I had Kenny to lead the first lap and I. The finish line I got that wrong still only minus seven. I got Shane right so I was sharing. Yeah, so I was in the Plus Nash. Why did I go? Look at his bike. Look at that whole shop I think you have to pick Shane every single time. We Review for. I mean using this start. Really really good bike is so. I Went Cooper Web all star that paid off good and he got Max points I went with Alex Rae with you and Paul just for the fact that I thought he would make the main event and I wasn't sure how he would do. He got kind of lucky with AC. And Chad, and some guy's pulling out. Did you see what he was doing out there? He was fuel was boiling, so he pulling mechanic, and he would see if somebody went out. He would go out and do another lap, so he would beat them. I mean we worked out again. You've got seventeen thirty eight points. One pick I liked that jt also have cal Cunningham you remember. Cutting has always been really good in hardback, Vegas. When you got fourth on the valley team, so he's not a quitter, so Cunningham was a really good pick from and crashed crash. Got Fourteen so forty six points where I made the mistake was taking them, but in my defense I couldn't pick pick blake bag. It and it was between Adam and Marty. Marty scored forty six so I was never gonNA pick the other guys I. couldn't pick many Freddie nor in I was out on Freddie. He also you know. He hurt his foot and he had some things going on so. For me, I looked at Dino and I looked at Osborne, but I just didn't see much value there. I thought there was more value what they see so I had six really good guys and then. Were let down so you can't do good with that. Brought tickle thirteen percent big trend crashed in the first practice broke his hand so that you people just not paying attention. Yeah I mean we tweeted it. We posted it. Everybody knew that's that's on them. Brian brees was leading. The Q. would've easily got an altitude sickness. Four point. Six percent of people picked Ryan Breeze, too, so that's a heartbreaker you. He was in the main event without a doubt without getting sick I know. That was wrong with himself. Yeah, was it was a weird day? In the sense, we had some really predictable results in next fantasy, but then we had some other things like baked. maxing out, but but we looked at him. He'd had some rough races. I had him again John Short I'm Blake bag in Daytona? Ruin me so yeah and then. Off Weeks, honestly bag. It hasn't been very good. If you look at his average over the last four races, it's over fourteen and if you look at his average over the last three races at Sixteenth, so he hasn't been very good. He had a great race a good start, but he's still faded back. Pretty Good I think he'll be someone that we look at it again this week. Though with a handicap I was, I was actually Kinda. bummed on my one ninety seven score. You want to come in and do this. Mex- fantasy podcast. We'll get. We'll get our guest in here. I was actually with my one ninety seven score, but actually average score was one ninety two, so not so bad right like I mean it could could could be worse. You had six guys like me. You had acs and I I think that's just the problem, but that's all. It's GonNa Happen Right there. Yeah, yeah, I I think I agree with you. Dan Dan Truman here on the Paul Fancy podcast. Let's do some random winner. Shall we do that? Folks at Motorsport chipped in and give us some. Gift cards giveaway and Inner West, a prize pack as well and as well. The jerky guy so here's the first for the championship users. You don't have to do that well to get one of these random pricers random pick from fantasy. Championship player. Two, eight, one, six, seventy, you in the Motorsport Gift Card. Thank you for playing fantasy. Picked around about hit the roundabout Hero Motors Gift Card. LBJ One ninety-one, you get the you get the. Gift, Card Twenty five dollars are Jerky gift package zest disease sounds like someone who could use our jerky. So I? Think that would work and finally for the Inner West Hamp Pat Praise Prize pack its George K one one one. We'll be in touch with you guys. I, thank you for playing pulp mixed fantasy and we'll get jobs random prizes as well so again for Salt Lake City to you. Chatree, Jersey, win the overall, so it's pretty good, so. All right joining us here. To talk about his fantasy, issues slash problems. Jason. Why again? What do you mean? How did you know listen to come on? and said did also how dare you? You're assumed it was negative because you're not happy with fantasy scoring ever you want. So JT. The game does not reward mediocrity. He even does a little fantasy preview on our website. And he put that sentence in there, and I know that was aimed directly was yes okay, so we'll swing for the fences. One Steve, Mathis, says Manson I look good. What was he fifteen? Hundred Ninety nine. He'd never made it may well. That's probably just law of average. Eighteenth, I think seventeen or something like then tonight qualified. He's been good enough to make Maine's Lov averages. It just hadn't worked out he was. It was going to happen, but is he good enough or are we going off of that? We all know who he is and where we are. We over qualified twenty. Two to me doesn't make main event while he's raced twice. Data's my. My point of averages, he was eventually going to get one. I felt like you couldn't I agree I have my reasons to not want tonight. Yeah, you heard me loud. Yes, yeah Dan. My theory was I saw hombres in Australia in the two fifty class, which is not nearly with the to fifty classes here and it really still wasn't that impressive, so I was not on board. But Stephen, like just hasn't made a main yet. Two and a half didn't pick them though he talked. I know exactly yeah, so you Jerky Workman I got him I. WanNa. Talk, JT, little bit. I got some complaints that he doesn't pick a team. Until within seconds to go and interesting people do pay for that and he doesn't have a team at all, so it's like he's the expert right I got a few messages. Just pick a team. Even if it's a really close team to give some people some advice, the people that tickle things like that. He's going to try to make this podcast you can you can. You can tell them. So. How'd you do it pulling up right now? I can do it on their phone. During the password and everything you're disaster. Up You. Guys have done this Marxist. That's incredible. Yes, just call the website. You? Hotel what is going on here, amazing. This is what I gotta deal with Dan all the time, so everything was good except the Sinai zero. Yeah, probably made the difference between an. Mid Pack. Two hundred team was great. So get. All Right? Let's Pierce Brown is a negative to now now. I can't pick them. All, that is he still worth it? Yes. Pierce Brown gets fourth or fifth this weekend. He crashed in the first lap. Yeah! Nichols still got fifth place. Pierce Brown has the top five guy from here on, so you tell you. Yeah. He rode really good. We've been spraying pomp actually in every show. We've done so far this week. Lots of pumps on appears brown. I think if you didn't pick Nichols. He has to be a law for you. Correct correct correct. He's zero now. What was he last week? He was a minus three, one three minus three. Yeah, absolutely so called nickels in his copyrights is now zero. Did you have nichols? We each? Yes, okay, great, so you're out. You're out on that one. So, I like Nichols is day see I think. Yeah No, I don't think he did okay. Who else do you like them? For. Me I really liked Nichols zero. I passed on them hoping that he would maybe get like an. Eighth or ninth but I think he's three to five this weekend. I think he might be on the podium. Right behind chasing and mcelrath. He showed a lot of speed. Even you guys talked about on your other show on the motive sixty show when he was in front of mcelrath around the same guy so i. like Nichols Zero I. Like Pierce Brown at a minus two. And then I like Lorenzo Lorenzo missed the main event. Is going on with your guy. Lorenzo your are Lorenzo whispered I am. I haven't talked much lately, but he's better than that. I'm not impressed with his last lap antics and not going for the past. It was like he didn't want to raise the main event, but I know he's in shape I know he does a lot of APPs so if he gets in the main event, he'll be good. He's a handicap eight, and then for an all star like chased decks then I don't want I think he's top two I just, don't you just for the all stars to class? You're just rotating sexy macaroni macaroni. Yes, they should be one to every weekend. We, do you think? Sorry I'm checking work stuff? What Okay Good Radio Star! Out Sexy Macaroni, still trying to find my darn. Last week it's very difficult. We in four, fifty or two fifty. We're going about well. Just tell us. Just, tell us how you know. How do I find that dashboard? I'm on the dashboard. Okay. All right here we go. Fantasy. By, yes, but how do I find the riders? I saw my result. He's two hundred thirty one point thirty ones okay. He got more points and us. Yeah, right if. Not Click on results. Magin He had. He had John Short Pierce Brown Great Chase Sexton. Picks. Thanks tonight one to an all-star. That's not thank you, so that was actually really good. Yeah, it's sought. Four team had like back at top scorers. Zach Osborne. Jason Anderson, xbox. Greatest. Did you see? A Bet, look, if anyone pick nichols AC, Bro, that's just roll the dice. You could not predict. Guys could have been a podium or fifth guy or zero points. You know you know who I really like well Dan. Did you give your for so I need to take this week ones now. Talk you get me. Right now four chase sexton then Colt Nichols Lorenzo and Pierce Brown I like those guys i. do think there's a lot of other really picks. You think okay, so pierce went from you know killing it to minus two eight or better to get double points, okay, and always easy to do. But he did crash in Atlanta, and I think he cautioned Daytona. And he did crash this week although nothing to do with his not his fault at all, right? No, he he's GonNa Crash. What I think though is the class has gotten a lot weaker and he's better than those guys so rj Zahl. Who Else is? There's a couple other guys that are out in that top. You know the top ten twelve and I think that he's going to just be a top-five guy. Yeah not a ton of points at if he gets fifth again. That's seven, so it's not a point, but I still think he gets double points. Okay, there are better picks for sure. I'M GONNA throw a couple of. Curbs out here, Dan, what about cody shock I'm out. He was close to the main event trashed Scott speed. We know that. I just too worried about him crashing. And the Elsie Q. is pretty crazy. And I think he'll be in the queue. I'm trying to get guys in the main event this time. Do you like. To me is being Owen or close to the same guy's really talented same factory teams. Yes, guys! Three Owen Four for Osborne. Osborne scored well this week. Would you go there again? Yeah, four I went. Oh, in this week. I can't pick him. Obviously I would pick either of those guys this week. I would yet. I see pulpit Kyle Peters. I'm I. Know Kyle Really Great, but at zero. He lost a lot of value to feel like his peak was at a six right. Yeah like she's. Like finish. That was yeah I mean I don't see him getting the top four. mean the top five really if you put Nichols in there and Pierce Brown, those with the top six guys right? Yeah, look at Shane. Chase Colton Nichols March banks. Pierce Brown. Yeah, you're not getting in that group. Then that next group is like Peters. Delete, so yeah, okay, so just like I said Cal Peters is best a sixth, which is what he did on the race i. feel like John Shorts Ride was pretty good at a ten and I don't know if he has value now with a four. Not much value, not much value. So stay away from what you think and John Guy. He's going to get top fourteen though. Is just. How many points are you get right? The scores won't be as high this week. I don't believe no, you don't think so yeah. What about Shimoda is All star eight? I feel like that was a weird deal. He's actually pretty consistent. Let's pick different break thing that was a screwed up the eight I feel like it's practically guaranteed to get you. The Max Point I mentioned him last week seven as an I think he was. You know he's A. He's a top ten guy. Yes, he's GonNa get yes I agree I think ninety percent the time he goes top eight. Twenty, six. I'm just going macro Arthur sex though for all star. I already had I guess I'd go macaroni, but just the one handicap is just dangerous. Obviously picking the nate handicapped like you did with Brayton. Give it gives you that wiggle room. Yeah. So cody shock out Dan. Little under pick by me is not yeah. I mean he could definitely make the main event, but I think there's guys that are gonNA. Make the tonight I think tonight. He makes this weekend and here we go, and he pays off for the people who didn't pick. So you, he wrote okay. He got lucky with a few crashes to get closer to the front and he should have been because of his garbage starts. So you would think about tonight again, I would I would. Pick them a lot of people. Pick them this weekend, and if you're on the opposite side and you WanNa, make up a lot of points. I wouldn't be surprised of JT picks on this week. Jt picks him, and he comes through I'm breaking things in the press box. I'm telling you. I wouldn't be surprised if he picks them. He could win back tonight weeks. Grab a headset he's. He's a handicap sixteen. It's as big biggest handicap yet. I mean jt get. Max Points was an I because he's in shape if he makes in, he's GonNa. Do I'M GONNA I'm GonNa Freak out I just I'm just by. Jt She's the one who put me on tonight in the first place for this race. And then he didn't pick him. which is, that's fine, but the only way for jt to win back to back. Races is to do something like that. Let's welcome to the show, said Jason Thomas ojt fifth overall good job. Thanks well listen. We have expert picks. You could see that I wasn't picking Sinai the entire time because I didn't have him on. Would you like to? Bro You sound good I know, but I'm saying you can see what you can't because you wouldn't pay for it, but we have messages saying that you didn't have a team selected. Oh, absolutely until a few minutes ago. Oh No, no, no, that's Dad's incorrect. News because I was actually going to text. You guys mid week. You guys didn't have a team even going into the night before you guys didn't have team on the show. Yeah. That could be true. Okay, so we talked about your fifth overall. Good job jt recap to you want. WHO's on your hold on? Okay? Before we get passing I told you the heat race didn't look at you. Remember that me being the ball. He raised lineup. You said yes, I said pick him didn't look at. That Oh, you mean the riders in the. League is going to be this hard. I'm out. What you do like the detail of the iceberg hardest Dan trying. One Oh one for how hard data start printing out lineups come on. Your phone. You don't have to print anything. At my computer I didn't even know how you could do this other phone. It's just a website. Exactly what I said exactly the words use. It's just a website. Accessible by Safari, okay, JT. You would take a shot at me for mediocrity. I go, no, no, no, no, no, not taking shots helping. You understand why you're not doing better right because it helped me out here. He's going to be just four guys. I got peters at Zero Peters is GonNa feeders was a two. This week zero. Yes, probably GONNA. Be Solid, so maybe I get a nice double points. What did you say the best is six? Maybe gets me a double points eight, so tell me not great, so do I swing for the fences harder for guy with like. Stop already done. He can't pick them, so I got to get rid of computers and I've got to get higher handicapped bigger risk guy like Jerry. WHO's an eleven, but After his post saying Oh, things are great. He went to the walk in clinic. Thankfully, he's at this hotel. In this undisclosed location you went to a walk in clinic got medication for altitude sickness. He made the main. Wants to guys at eleven. A main didn't make it. Did make sorry. Rushing in the here is about. Yes, so do I need to look at someone like that Jerry L. Good Jerry's good his altitude sickness. He's got. You can look at my team and see. How got points right? You're out there. Need WHOA handicap guys to kill it Pierce Brown. Yes, or you need. Guys with high handicaps need to get super lucky. There is no in between I know peters is a total in between her. Yes, totally! Zero absolutely. Swab him out actually higher risk. No, so I'm telling you take your Nice. All right if you WANNA if you WANNA swing for the fences and win. Pick Luke niece cody shock. Good pick he should call. This. shockers crash. No Dan I said. We're about shock. This week trashes a lot. He does array supercross very often, but he did crash lot this weekend. Are you in this week? What's his handicap? Thirteen at is nice. It's possible, not walk I. Mean It's there's a there's a list I always do have a list, and then I start narrowing. He could be on IT I. Don't like it I, mean he? Did you watch this weekend? He was not anything reliable that you would want for your team. You get four guys. He looked very reliable. JT's team going to be chased. Sexton Colt Nichols those who are. Those. Who will be on it? He'll have. To fully have you can't pick peters, or can you pick meters I? Probably won't zero. Six his best he's going to do. He's not. Jason Maybe He. Because he had odds be so he'll pick this time because the same person like Cologne. And then he'll he'll. He'll have tonight eighteen. Everyone who's listening JT's? SUNAI SCARY I. I understand. I brought tonight of the table last week, but at the same time. Me and Paul. We're all over him I. Know but you saw how bad his race craft was last week. His race craft was fine starting that's. That's part of it. You pick the very inside gate, and then you went off halfway. What do you think's to happen? Okay? By the way I forgot to recap. Dirty Algorithms lead pipe blocks last week thirty green citizen Dan. You got zero points. To locks tonight tickle. Mine was Pierce Brown and tickle forty-two jt. You and Paul tied. You. Both had bag and short as your locks. Let hundred walks a week so good job on that. Yeah points so Danny. Something Paul jumped into the lead for the dirty Al for the bucks of Donuts was better than zero, five, ninety, seven, Dan, four twenty to. Thirty seconds so thanks dirty Al Green and we're going to do lead pipe lock in the weeks right here shortly. Okay so Dan. I need more Lorenzo information before I'm ready to go there because I. Don't know what's going on with him. I'll get someone I. Get back to the track. Okay, thank you. They were there to the appreciate that. I liked cody shock I. think that that's that's a pretty good one. I liked nick gains this week. He's a seven. He's back. He's getting stronger. I like the could eat de himself in that crash now. He said he was okay, but I think he got banged up a little bit. I still think he's he's good. He's juice fast. He race. He was coming like nobody's business. I, think solid. You can look at I. Mean Jordan Bailey thought it'd be better? I don't know why it's all signs of the starts. Forget. I thought Bailey was better than he had been the first time. I'm almost made them or founded to be noticeable, so maybe there's something crisp close I. Think I'll save them for the next round. We know he hasn't ridden very much, but he is very good and heart. Pack stuff of laps. He'll get stronger. I think blows. We'll start to around the seven eight nine range. What does this handicap but this week three three? He rolled the finish line. At one point. He was rowing jumps and he's still got double points last I. To think he's going to get better quickly. Generally how that goes with not writing a lot so I. don't disagree at all. Startling scares me. I don't know. Does anybody know what issue he had? He was here last night wailing fuel. It's fixed. No problems. How can you know that until you're out? There said he rode yesterday. Five outdoor races in a row and they never taken motos. Well they fixed in the six modem. My crank without. It could be fixed I. Mean we oilfield on the team that I work for as well and that won't happen again, but we know why pump we know we know why it happened. So assuming he needs says trust I trust your resources more than I do this. Out maybe that's not fair. I'll do him out my team, not calling you technically. Difficult technically this trust factory Honda more than I do dance team. It's all it's fair. To good one by the good people at Yeah there you go. Okay, so I need more Lorenzo before. Go there, but I'm looking at shock closely. Closely I mean I understand the logic, but he worked awful sketch current Thurman, had made every main event prior to this one look at. The benefits of staying in this undisclosed location and I saw him the day and he said. I've been riding supercross. Yeah so yeah. I think we talked about that in practice. Rot I thought Rodbell would be better right. He had no time in the first practice. I didn't know if he crashed or not. So someone look, Luke niece was good. I think he missed it by one or two hundred sales sales was imposition and crash. Yeah, they got together in that. Say No chance. Sales can do twenty one laps. Dot No way. All right now. Here's okay, so if you can pick Colt Nichols, you have to correct correct. Pierce Brown minus two. Dance says yes J. T.. I don't think you have to argue it, but it's a good pick. Yeah, I, mean look. He came from West Fifth. He's not going to get worse than six or seven. Th and west part of bike is laying on the track at the end of the race. The only guys I see be beating Pierce. That weren't there was maybe Shimoda and Colt Nichols right so I. Don't think Shimoda Beats Him. He was reading that race. Advice is for an all star is to just go back sex and back and forth. To. We've mentioned Shimoda at an eight why? Why do you want to when you get the one man I feel like there's better odds of Shimoda finishing the top eight and giving you the mats. Mac of what what I don't I don't if Florida's not sketchy deep, there was up first slapping. Let's get you. Up Eight. Zero I'll go with their a one I don't agree because they are a lot better than everybody field right now. Yeah, but can you guarantee? mcelrath wins the race. No, but I'm saying. If there a one, you just get second. Wait I thought one is once stopping on. Serious, you add one to everything. Bro That's changed everything. Not really even the berries your even the very best dude is giving you one. Zero, or it could be a minus one minus two right now. He is a one, so if if about all star is a one right, so actually get Max points. They finished second. Yes, you take a second minus the handicapped. I never knew this I've see. Cooper, Web, all star. One of Mike must win the race. With! That's like if you're a handicap. Our listeners, our listeners are going to love this. Series I never picked those dudes because I'm like duty has to win the dumbest person all star one. Everybody everybody chuck one Daytona and didn't know what. The systems wrong. because. He didn't know you had to get into the. All right. So? Thanks to fly racing fire racing dot, com, thank you to the folks at pro. Taper as well as Selah. Devices available. Thank you, of course. Are The folks inter west of course also and one hundred percent fantasy, twenty five at checkout that folks one hundred percent, and here we are pulp fantasy. Thank you and thank you to Yamaha. We're giving away three four fifties. Thanks to the folks that. That Yamaha for that, so supercop winner will get a random user from the championship users get one, and if you just saw up, we ran a special for some little bit of discount for these seven races. If you signed up welcome and welcome aboard and thanks for Listening Chatree Jersey going to the winner this week and problem fantasy, right on, so can we get Jerry Mask at all? have any of those those masks the clown? The just amass mass that you put onto to protect yourself against covid. Yeah, we were clown really I didn't I didn't see that okay so Nichols Sexton? Lorenzo because Dan is thinking. Lorenzo and he knows Lorenzo jt well, because no one knows Lorenzo anyone possibly understand what's going on with Renzo. He's not doing well. On it but I mean just a whole year saying. It hasn't been. What's your four jt? I'M GONNA. Hit You with this. I mean I have to put him on my team. You missed it by one of the heat. He's a sixteen I'm not saying. He's one hundred percent on my team, but I'M GONNA. Watch practice tomorrow. We always preach watch practice. Watch the Times look at the heat lineup we. and See how? If he's eleventh or twelfth and the heat. He's got a lot of good guys all around him. His odds of getting out of the heat. Go way down. That's the whole part of it so at work though. So I'll go. Go Nichols. SEXTON SUNAI. And Shock Jerry now no. Winner all poem I think you'll pick up. Maybe I, worry about when he crashed every time I picked him. I think on my team ever crashed. There was one supercross recall fourth, and never made may not believe I picked some that day. That was Atlanta. Dan You got your four G.. Four. I actually look. Shaq. Shaq. I've got swing defensive fences so okay, so we'll. Swing Francis yes, well. I swapped out for for KP. Who was a? That's how good. Now get Gimme gains. I'm out I'm out on. Whoever I said before. Oh and Nichols everybody can nichols I can be. To make me. WHO's better, Osbour- up strata the same person. would. PREFER BE ACTUALLY OWNS fattening guy due to? Speed faster, but ozzy better results. Speed to be jumped out Claude and Saint Louis gone it's my mind. Which one one the rain across Owen Yeah Ok p disaster. Well, what I mean. He did some. Nichols, mcelrath, who apparently I'm getting one bonus spot, macaroni and finishes second get. He's never knew this shock. Abby Nichols Macaroni. You always did poorly at this game. Damn, pick the top guys because I'm like a one Dan. I think I just goes against all of my beliefs, but I think I'm gonNA. Macaroni I finish line. Yeah why not? Heal fast. He'll shot at all. You did look at Sexton was good on the start to. He was a whole side. I second. How about how about? Heat Ray star sex and wasn't in it about. Jt would you go back around for us to finish? I did not last week, but would you after watching his bike at ovation? Gamble with that seven lost shit of last week. Think the nation highlight strengths and weaknesses, and that bike is quarterly strength. So yeah, would you go anybody in the fifties? Dan would of course but. You know what I was close to picking. Web Week and I'm glad I didn't but if I was going to, it would be Kenny. Our web does daily I would consider yeah. Those are the only two I'm considering as well I mean we've talked about blake bag it and he's been really good starter in on the long starts as well and we have the same start. Start at this week, so you don't want the sorry I'm jumping over you the one thing. I would consider what bag though he's terrible on the first lap, normally he'll get a start and then blow it and turns two three and four, and ends up fifth and I'm like. What are you doing early with the track map this past week? It was early in my lap, so. Okay I. Went Shane and then Kenny all who's your? WHO's your one hundred block for fifties Colton Nichols. Sorry it's called nickels to. It's easy, but yeah. Yeah, you have to. If you can pick nichols you have to. Also Nichols. What your hundred eleven! I'll be different than let's pick tonight I WANNA be lead pipe lock. Yeah, he's a sixteen. If you mix them as you can get a lot of points well, he was fifteen last week and how that work well. Thank you to fly raising interest, hundred percent and pro taper four fifty fantasy salt lake. City supercars to. Who Do you like? Jt Four fifties. I'll start with you. Spot I like scenario. I really. I can't tell you DT's both teams yeah. When you were Gone Dan. He's picking and well. Yeah, if he's healthy you have to. Re last week though you just dodged I, get some more spots. Oh, for sure gotcha! dodgeball cold Nichols, too, but. I didn't pick cold. We call hadn't raced in a really long time as Seventh or better for double and I was thinking after I was only the only reason I didn't pick AC was because I thought he would get fourth or fifth, or I was worried. He get fourth or fifth, and then I get like twenty five points and Mike. I can do better than that. That's what I was worried about. Obviously went much worse than that. Okay, so he's one of your four. Yeah, we'll see if he can ride if you will. If he even if he's riding, it looks stiff and not good I'm taking him up my team because it'll be, he's GonNa do thirty laps probably like that's a lot of racing if he's if he's superstore. The rest these guys trying to sort through I don't think I picked blessing. He didn't look great. Even at zero. I think I'm out Dino at zero. Could talk me into that. Room. Kenny's my all-star think. I had to Amac last week, so that was an easy one. I think the point. Scores are going to be a lot lower this week. I don't think there'll be. I think they're going to be somewhere between the two forty to seventy range. For the high score. I don't think I'd take Mardi even at even you know. Marty. Marty's Goodman. Yeah for sure a non all star to. Yeah I know he could turn six. Twelve in that field easily can flip. I always think you gotta time it right and last week was marred week. Okay, so that's my strategy. Nothing else really jumps automated. Benny average value bowers. Maybe if he could put in a good ride could get you a decent man. What happened hours? Sickness sickness trite. I like Benny I. Like Blake Dean. They didn't have any sickness. They all wrote good like Dat said not a huge value, but I think the scores are going to be a lot lower so if they get double points We tell this works is back. It's a three, so he has to get thirteenth or better to get double points. So I kind of like actually just last week. Yeah, I think she has will hang in there for thirty laps and get double points, and if things go the way they did last week at people pulling off all over the place. A little better this week. That's a question for you. Do you pick so bowers and briefs right does picks. They had struggles, but they both had altitude sickness. Does that get better in two days for me to pick them? I've never had it so I don't know can tell you I I don't think it, does I I again I had like? I? Don't think that you just magically get better so. I stay. You would stay away from. Jerry bowers breese threes got it. Yeah. On those guys crashing all over the place, though yeah I'm GonNa. Go the guys that I know are not going to get sick like baggage Ken rocks in the Dean. I mean you can look at Chad, even handicap a little bit. He was in fourteen twenty issue did I miss the boat on Osborne at a minus two now? Zero. Zero. He was a one one. Yes, was gotten fifth in the last two races to. Try to get about life is about time inc... All right what else? Let's see Benny is a four chooses six. I mean you got to Pick Adam if you can pick them like you have to pick him. He's like GonNa Nichols. Yeah, he's like nickel. He's my lead pipe lock. I think you have to pick them if you can pick them. All Right, okay? What about all stars? What about you said Kenya to? You gotTA assume Kennedy's going to be on the podium. Those three were way better than everybody else. We, each other works as he's at two, so we'll play, says he need to get to Max out week? No. Two is actually third. Who means there are no one second you take third minus two and you get I one. Okay, take them better handicap in and. So much smarter than that. More than me to. Overall or just last week last week? I got pretty good with the Osborne. Pick that really paid off. Your going with rocks and a to I mean figures even Steven almost between him till Mac and web and a higher handicap. Bagging still okay at three I think so I mean he got seven I know. He led him into lobster and people are looking at it, but he got seven I. mean the biggest thing you have to worry about. That right now if he gets seventh again. With three or four times two is eighteen thirty seventy six points. The biggest thing to worry about is it nineteen now though for fourth, twenty, six, twenty, three, twenty, one nineteen. Thirty eight. This new point system still gets me every time. The biggest thing is he got a whole shot and got seventh if he starts tenth and pumps up. What does that do to him I? Don't think you will I think the whole shot is what makes him pup. I think he's still get seven. In starting I or ten. Eighty? Chad Reed seven Dan. You think he's kickable. I actually probably putting them on my team right now, so I did I look that. Was You got the issue right? Yeah, he's GonNa do the laps. He's capable of doing the lapsed he was. He was fourteenth when Reina happened. There wasn't really anybody behind them. I. Don't think that would have passed them at that point. Right so I think there's good value there. I'm staying away from the guys who got altitude sickness for all the reasons that we just talked about I'll go Roxanne. Read bag it. I can't go a C. I would, and so now I will toss up between. pleasantor and Osborne what about Benny or deem I can't pick team, but I did like. That, zero! I think Osborne's minus two is not enough. Value Zach could could go any which way get ninth. He lose the front at night. Yeah, tried hard to get night and not even screw up so just going to kiss. Let's go six for churches solid veteran he'll do. How many laps do you want us to do? One hundred it was. There won't be as many laps. Speak the tracks longer, so it'll I mean. They'll still be twenty plus laps, but. I'll go I'll I'll go cheers, but this is my team. Of course, this is my Tuesday team. So we're oxen, read bag Chisholm. My one percent lead pipe lock of the week fantasy twenty-five at checkout. AC is my lock. Really Yeah, I mean I. Agree with you, but it's I. Don't even know if he's racing. For sure. You know what you're right. He may not race he when he told me sixty forty. So Kelly told us today. Race Rex Online, DOT, com. He's in. I. Don't know if that means. You're going to be good, but he's racing. Then he says with my lock. All right we your hundred block of the week four fifties. Ken Robinson Mrs Great I didn't realize all you got to do is finished on the podium. Yeah, the only gets twenty six points. Do my other guy would be Mardi. That can go either direction any those guys in what the? potluck man so. Dan. WanNa go Blake Baggett. Pretty lock gets okay all right JT. What do you think lead pipe lock of the week? I will go. Up for better week. I'll take. All Right! My battle is choose versus Dean I like Chad like Mardi like rocks. Chips versus Dean. That's that's a tough one to pick. It depends on I. Mean Dean I think we'll be solid if he doesn't crash. He's riding pretty well and he writes conditions like this really well. Does churches ride like he did on Sunday or zero to Daytona. That's the difference because he was really good at Daytona and he was just kind of cruising around. Guys don't pull off last Sunday. His finish doesn't. Even as good as it did, but I feel like that's going to happen I. Feel like she can get sixteen all day long. It should work out that Dean gets top ten. But in that group at eleven you saw blessing. Eleventh is easy to get. Maybe, but if you okay, I agree but. AC doesn't. Chad doesn't dns there are. There are things that can push screw up. Your show was very cl- Malcolm doesn't crash. He Probably Beats Dean and dean gets eleventh. Breezy doesn't Crash Beats Chisholm. That's the thing that that group that five to twelve group is just coin flip man, so it's hard to count on top ten. Anybody longer roofs this week so murky. Yeah, good for Malcolm Chad Bag. You know there's a few guys that will benefit. They'll still be hard and tough, but they'll be the same size last week just longer. Not As many laps. I think I. Think there'll be some changes in the results. I don't know I was really bummed at my score, but then I saw scored five points higher than the average, so actually do that bad, but I was so mad with Sinai doing me, and then I was like Oh. This game sucks. which is what I say I mean if he's tough. He looked really hurt I. know he says he's fine, but he was down for like two or three laps starts. Online says he's in. In and good are two different things. Yeah, good point I'll write anything else. Chowdhury Jersey said, thank you to a sponsor's thank you. People were playing. Do you have anything else? No I think that's it. Thanks, everyone playing, and you know sending US tweets and stuff and we're back and we're GONNA be doing a lot of these. We'll back so thanks for picking. Everybody makes fantasy podcast. Thanks and we'll see in a couple of days to talk about Salt Lake City three. Whatever we get that up so good luck everybody, keep look on the LINEUPS. Keep a look. unpracticed times look at fantasy. Expert picks as well. You gotta pay extra those so I know you don't look at those extra picks. Ask you can just do that. You just text US Army Buddy. Thanks for playing.

Dan Dan Truman Sexton Colt Nichols Pierce Brown Lorenzo jt Colt Nichols Lorenzo Kyle Peters JT Paul Shane mcelrath Nichols Sexton John Short Pierce Daytona Zach Osborne Max Points John Short Salt Lake City Kenny Daytona Zach Jerry L. Good Jerry
Jane Patrol

TitanTalk: The Titans Podcast

1:10:38 hr | 2 years ago

Jane Patrol

"The titans go uh-huh hello again. Everyone welcome back to tighten talk. The Titans podcast Aka the doom patrol podcast. I'm Charles L. Skaggs back and do manner ray talk some doom patrol with my favorite co host. Everybody's favorite co host Jesse Jackson High Jesse Hello Charles. Are you ready to go to the underground. I am definitely ready to go to the underground. I was ready to <hes> last week to go to the underground I was I was born ready. So how about I hope. I hope this is one that you're enthused about talking about because I am really enthused about this one. I continue to be more and more impressed with the series. That's a good hint yeah. I you know I really do think that they're treating this first season as a long scale <hes> pilot almost introduction to the world versus the you know instead of looking for the chief. This is truly. We're GONNA just spend time with these people so we'll get to know them so that we we can just go further next season so yeah right. It's tough yeah this was this is obviously a big crazy Jane episode and also a big cliff episode. Yes and <hes> so obviously they're gonNA feature throughout the episode because that's pretty much. This episode is it's a cliff in Jane. Clifton Crazy Jane spotlight episode man with the other doom patrol members kind of appearing as a cameo. They're not really that important to this one so <hes> this was really interesting breakdown which I will cover about but <hes> I came up with a little break down and actually have a theme this week. I want to talk about so we can do that. <hes> quick so in general before we get into our our discussion. What did you take of this story? I I really liked it a lot. I <hes> it you know some you know. It's a great series. When you say ou the two were my favorite characters and then when you you go to a different episode that's about other characters you go who these are my favorite characters but right now after this episode cliff and Jane are my two favorite characters and to have an episode dedicated just to them is just very very cool that is very cool and <hes> this is obviously one that I've been enthused about talking about because it was based on one of my favorite issues? If not my favorite issue of doom patrol ever <hes> a story called going underground by Grant Morrison and Richard Case that <hes> debuted in doom patrol volume two number thirty way back in nineteen ninety so the story eight this concept is essentially looking like close to now thirty years old if you can believe it but <hes> but it obviously resonates today and I thought this was a really good adaptation adaptation of that yeah so <hes> not to get us off track and yes you can if you as they say in business world let's table that yes he'd be depending on your topics but <hes> because we have I have seen other stories about this kind of background and the abuse early childhood abuse leading to problems down the road so it wasn't a shock to me. I knew this was coming the whole time but was this when you originally read that. was that a little more shocking. Were you surprised or you just kind of He. He targeted what he was going to do and then just nailed it on the execution well I think when I was reading the comic back in the nineties there was that more and I'm talking about Grant Morrison here. Yes absolutely he kind of hinted at certain topics knew that Jane was damaged but you didn't. They did worsen up until this point hadn't really laid everything out. He kinda hinted here. He kinda hinted there but this issue is it issue number thirty essentially just laid all the cards on the table and confirmed your worst fears about what happened to Jane Yeah and so so you kind of it's not a surprise but you're still troubled. The have have your worst fears realized I think yeah at least I was anyway so <hes> so and <hes> obviously being a comic book. It's it's much more visual and <hes> a little bit more surreal but <hes> but the the core elements of this story are there and I thought that was I was very reassured by that. I was hoping I was hoping you know that once. I knew for sure that they were going to adapt that story. I was a little nervous risk but <hes> based off of what we've seen so far I was in. I was hopeful that they would pull it off and I thought they did especially. Thank you especially Diane. Guerrero who yes this is her big spotlight episode and she did a phenomenal nominal job in this one I agree yeah <hes> okay so this episode Jane Patrol that we're GonNa talk about here today. <hes> doom patrol episode nine of Season One. Is We get ever closer. We're close to the two thirds. It's Mark Garrett in season one written by Marcus Dow Zine who co wrote the previous story cult patrol which was also based on grant Morrison's storyline so he seems to be one of the riders very familiar with Morrison listen and so I was Kinda glad that he was given this task for this episode directed by a new Director Harry Jere Jin Djeredjian and who have not whose work I'm not familiar with but <hes> but thought he did a a decent job here <hes> and <hes> let's see guess cast this week. <hes> obviously we had a lot of guests cast concerning because we get to see a lot of Jane's personalities from inside her mind so just like in the comics. They don't all look like Jane and I thought that obviously since I had the comic right I is right that no I liked that. I thought that was realistic in as much as it can be realistic but I thought it was a good a good theory that yes some of them do but most of them don't and <hes> it made for a great visual of all these different and I loved how they highlighted the person's name well the kind of person but just keep it straight for everybody and that was really well done I think he almost had to because there were so many personalities and you didn't want to get them confused and <hes> it kind of helped like you had seen Jane Act as a lot of these personalities but it kind of like gave you that it <hes> that connection of as far as how Jane views them inside her head which I thought was important. Yeah I agree and I liked <hes> you know we've seen like hammerhead have seen when hammerhead appears we get that tattoo that's across the chest yes yeah and so then on hammer heads persona in Jane's head <hes> there's the tattoo same thing with the the <hes> tongue yeah exactly there's there's a little bit of silver paint around her <hes> Chin area yeah so I just thought often Chin area yeah like the Goatee area <hes> Yeah uh-huh bet <hes> are Diane. Guerrero is happy that she doesn't have to wear a bald cap as hammerhead during the scenes because now that they've revealed that hammerhead is bald in in her person persona. All Chassis was the Tattoo Oh so I thought that was interesting yeah and doesn't have <hes> Stephanie SA- Chelsea's GIC Schakowsky he's bald head as apparently she does in real life yeah and I liked <hes> <hes> I like the not all the <hes> it it appears to be at least not all the personas were female though most of them are right and <hes> and it was nice to to <hes> the time the the personas we got to spend time with were really interesting and I'm looking forward to talking about some of them. Yeah <hes> the <hes> so as far as the guest cast and allure who Anna Lor who played penny farthing takes a very predominant role in this one <hes> like I said Stephanie she has said Jazz. Excuse me Schakowsky I think is how is pronounced ounce Schakowsky <hes> she plays hammerhead. She's been on episodes of supergirl where she played a security guard <hes> bones and Jane the Virgin and we got Sky Roberts who played young K. Chalice at once again. Dave MacDonald has the Ultra Creepy Daddy in the story and you could see him again. <hes> Hera Lee who played Lucy Fugu the one with the electrical towers <hes> she's been episodes of sleepy hollow Ozark and the fall with Gillian Anderson Listen. If you remember that series recently <hes> let's see Chelsea Rivera played silver tongue Hannah align align played pretty polly and <hes> she's been episodes of the resident in twenty twenty four Legacy Jackie Allston was the secretary. She's been episodes of the passage. The Vampire series that's on five recently Shane Mack played driller bill the kind of the a secondary personality that kind of helps escort cliff to jail <hes> she was in <hes> episodes of sleepy hollow in ozarks Asleep Halligan and a lot of re for instant doom patrol <hes> actress Monica Lourens. Our INS did the three sisters and she was in episodes of heroes and the vampire diaries. <hes> Leila Owen played young Miranda Helen able as black Annis when another personality personality. I was very excited to finally see on the series <hes> she's been in episodes of stranger. Things and orange is the new black which also if you remember feature Diane Guerrero <hes> we get the return of Tyler Buckingham Economist Frank who was in the Paul Patrol series and you know so that we during that flashback scenes. That's probably where you're getting confused that there were male <hes> those weren't personalities. That was a memory okay okay but I do think I think they're all female all female because remember they make a big deal that the no men are allowed. Okay got it yeah that makes sense. <hes> I also saw you know I recognize flick right that teleporting reporting right yeah that was very cool so nice and <hes> nothing can sue Lewis did a quick cameo as Jack Straw the one in the kind of scarecrow looking personality in the cell alongside cliff when that slips cliff the <hes> the the pick yeah yeah so. I just thought I'd mentioned although so if you kind of wondering who played what that's who it is okay now before we get into our discussion I want to mention we talked. I talked about the comic the book that I did want to mention a few differences from the comic. If you're interested sure all right <hes> so quick differences <hes> include Jean being catatonic when when jeans catatonic at the beginning of the series of the episode <hes> in the comics she had previously faced <hes> a character known as the fifth Horseman <hes> during the Brotherhood of Dada the first appearance of Mr Nobody in the comic and so obviously different reasons why she ends up being in catatonic on the show and on in the comic the chief is the one who disconnects cliff cliff brain from his body puts him in just a a floating new nutrient tank just before rebus <hes> the kind of <hes> version of negative man access that psychic conduit between to put clip brain into her mind into Jane's mind okay so it's a little different there <hes> and then when cliff if <hes> I enters the underground he doesn't just wake up on the train tracks in the comics he kind of falls from far above into like essentially what we see is this kind of map of the underground kind of like if you seen it's in British underground <hes> they have a map of the various stations while cliff kind of falls into that kind of like you know something out of like Tron or something where he's kind of falling and lands in that world and so it's much more again much more visual but obviously they probably because of the limited budget had a kind of scale that idea back sure and <hes> any when he rise he's still in his robot body not as cliff steele a human but <hes> kind of makes more sense that cliff what kind of view himself as it's a normal man in in Jane's mind so that kind of makes sense which made for very powerful self realization when he I'm not a man and embrace effect him was yeah yeah and we'll talk about I bet and the one difference is that <hes> driver eight is the personality that takes cliff around through the underground in the comic as opposed to Penny farthing so I thought that was an interesting twist. I was glad because Penny farthing head we've already spent some time with her exactly yeah. It made a lot since I really liked driver eight though that's who we WANNA talk about first okay so I thought since this is all a big cliff in Jane episode as we get into our main topics <hes> I thought it would be good to kind of break it down by the personalities that interact with them okay so <hes> the major ones and so so my first topic this week and there is a theme like I said Okay and the train conductors says take dray take a break driver eight so <hes> that's a lyric from the song driver eight which is the <hes> the song that grant Morrison named the character after okay. I believe that there for now and so obviously I want to talk about driver eight in this segment along the cliff in Jane and also talk about Karen in this segment because they're this are kind of like the first two major personalities they cliff meets while in the underground so so <hes> driver eight is one of the main personalities. I've I've been dying to to meet we haven't gotten her until now <hes> and we don't really see her in the comic until the story so so which makes perfect sense so I was very excited by this so jessie what's your thoughts about about the driver eight personality and also more of Karen kind of picking up from the events of last week. What did you think of that and we'll also talk about cliff entering the underground and whatnot not yeah I the first thing I thought is what wasn't there a <hes> <hes> character and I can't remember which comic where <hes> they they called them like crazy eight or something but it was supposed to be the infinity sign yeah and so oh I see that because it turns eight turn sideways the Infinity Signs and so I thought it was very interesting that driver eight had does have it sideways so it's it's <hes> <hes> you know? That's the comic to yeah so yeah so I like that a lot. I think this is the kind of the full depiction of the underground we do see it as a trains likes network and I know you haven't been to Britain. I Have I've been I've been on the London Underground and so obviously Morrison being a Scottish writer or is very familiar with the London Underground Dan. What did you think of this depiction of of the what's inside Jane's head what would you did you did it help Kinda? Give you a good setting heading for the the way with with the idea that <hes> you know each of the personalities has stations and they get kind of transported up either to the surface or back down or whatnot and Dr Rate is the one who the one personality that it is responsible for that no see that wasn't made very clear to me by the episode at all okay <hes> I saw Moore. Is this massive just <hes> depository where everyone you know this huge train train station so I did not think of them each having their own station I think of them all crowded at Grand Central Station is what it across the me okay and just as they needed they joined the train joined the train. I thought that was really interesting. Think thing and the idea that <hes> you know drivers happy I. I really like the idea of Jane looking at the emergency braking going. I wonder what would happen and I I would have to fix it. How long how long would you need me to fix? It was a really cool point that it was good to see so it's Kinda like driver. The driver eight was willing to work work with Jane would give her more time for what she needed. Yeah like it. It was good to see that some of the personas are actually not anti Jane <hes> they actually worked together at times right <hes> while others you seem that it is a friction relationship all the time <hes> and <hes> the librarian or no the the the whole idea that <hes> you know she's she wants order and right. We don't do this. Things are going to be happened so yeah. I I like the idea of the train. uh-huh the train was pretty rundown in wasn't bright or no it's not it's not a bright and sunny place inside Jane's yet and that's makes perfect sense given her trauma Emma and all the problems that she has that it's not going to be this bright sunny place yeah and a lot of graffiti a lot of just this is this is not a very well maintained <hes> and that makes sense her brain. The underground is not very well. It is obviously a little bit creepy which it's not a comfortable place. It's you know it's a dangerous place. I agree sorry and so we're kind of introduced to kind of like right off the bat we we're kind of introduced to a bunch of personalities as Karen is dragged back down into the underground by Hammerhead yes and and <hes> they have a little confrontation. Karen is essentially <hes> talking about how you know like well. At least I have had love you know like that. <hes> that <hes> carries very confrontational especially with pretty polly who she likes spits in her face and taunts her by seeing and you know she's <hes> essentially that <hes> we get this kind of right off the bat we get this. We see the conflict going on inside Jane's mind among the various personalities how they're all kind of battling for a little bit of control all or at least you know they they like because certain people clashed with other people <hes> Jane has that going on inside her head all the time yeah and it's you know it's obviously very uncomfortable and that's one of the reasons why a lot of the personalities went to Jane kind of steps out of the shadows does that she's watching all this <hes>. They're saying look we need you up there. We need you to Kinda. Keep keep things in order like you talked about with the Secretary Lucy few kind of points this out that you know they feel that they need that primary personality yes <hes> you know steering the bus essentially steering Jane in control of Jane and without it you know there's just all this this <hes> the equilibrium is often at that kind of <hes> Lucy few points out that it makes all of them more vulnerable so <hes>. Jane says she agrees to go up but then when she goes starts going up. If she kinda rethinks it and that's when she kind of works with Dr Ray to Kinda give yourself more time because Jane is not eager about going up. Jane feels that she james kind of fed up right now. She's she's talking about how she's worried that she can't trust trust anybody and she doesn't know who to trust yeah. He was <hes> she's really going through a lot and and she just doesn't WanNa be there. She just wants to lay in the dark. She wants a time out essentially exactly <hes> so yes looking to escape for a while. She doesn't want to be responsible for all the other personalities yeah yeah so <hes> so I thought that was rather they're interesting and in driver eight. Once cliff shows up <hes> <hes> driver eight essentially in again. This is a stark contrast from the comics because in the comics driver aid is very a helpful to cliff very <hes> wants nothing more to kind of knows that cliff Jane Needs Cliff Yeah and so she's very helpful to him in the comic here she's not. She's she tells him you know like Hey. This is off limits. You're not supposed to be here and you know cliffs just trying to figure this whole thing out because he's now in her mind he now looks like his normal self and he's trying to get a handle on where he is and what's going on because it's cliff. He's always asking what's going on. So cliff is not the brightest bulb right racecar driver. He's not sharpest knife in the drawer and that's been <hes> but I do think he's trying to have a good heart. He is trying to be a better person because he knows he was not a very good person when he was when he was a human so yeah <hes> and he starts off. He starts feeling that he's you know he feels like he's responsible for Jane's current condition because of when Admiral whiskers was tinkering around inside his head <hes> that <hes> you know there's even he's blaming himself. He's like this is all my fault. I shouldn't have pushed therapy and then read is like going well. No that was actually the rat that pushed the therapy and it was a great scene where he finally says that the Jane Lina James Like Oh. I've been wanting that I know I haven't you know that was great. Yes yeah exactly you know. It's almost more like cliff you know he's trying to apologize to make himself feel bad yeah not because he wants Jane feel better and maybe the early says maybe that's how Jane views it yeah absolutely yeah so I thought that was rather interesting but but <hes> driver eight essentially tricks cliff <hes> kind of like leads them to think that she's helping him when in fact <hes> she calls hammerhead and a driller build a kind of usher them off to the jail cells and then give them you know flips in the bird as he goes and <hes> poor cliff cliff ends up <hes> in the slam with Karen and <hes> who's also they are having a time out essentially and <hes> what you make of that scene you know the there. Those two in the cell so Karen is not you know when they talked about last time right. <hes> Karen is delusional. You know she just oh you know. She lives in a fantasy world and not even <hes>. She's like the others they. They don't know what it's like like. They don't know you know like the air all screwed up. I'm okay yeah. I'm perfectly fine so that's they don't want to see right. Gene wants to be the normal. One and you know like I'm because I I have you know I have true love. I know what what could what else what's wrong. I mean there's that exactly eh yeah yeah so <hes> so cliff eventually gets out of the cell and that kind of <hes> leads us to our second topic. I want to talk about <hes> so second. Topic is can't get there from here which is another song title game out there and <hes> this. I WanNa talk about obviously WanNa talk about Penny farthing because Penny farthing interacts both with cliff in Jane here <hes> obviously is the one that leads cliff around through Jane's underground and also tries to talk to Jane in this these very intriguing scenes by this very scenic Lake Pawn. Whatever and it's very very peaceful spot penny loves to go to his she says it's her favorite memory in the underground and I want to get your thoughts on penny interacting with both cliff and Jane when the story I love the penny doesn't stutter Stanford so I thought that was very cool? <hes> that was her anxiety right. You know that brings that out and you had mentioned <hes> several episodes ago that the puzzle pieces would all come clear. Yes you at least assume there would be a payoff in there was a pretty good payoff. I thought that was really well done. What talk about that? When we talk about <hes> daddy later in Manhattan topic so yeah so it was <hes> you know I really liked and yet any kind of takes on cliff around yes and <hes> through the memories essentially after cliff breaks through the wall in that cell smashing finally mainly getting through that he sees like this memory of Jane thinks it's Jane tries immediately trying to apologize to her and then penny shows up is like no no that's that's not really Jane if it is but but it is it and so <hes> cliff knows penny from interacting with her so even though she's probably not as favourite personality he at least tolerates her and she's the one that kind of escorts him around on to kind of do a short cup at she cuts through various memories? One of them is like this either like elementary school or junior high something like that where we're introduced to Miranda Aah Maranda <hes> as as it is in the comics was essentially the previous primary personality before Jane <hes> and apparently as we're we're told that Miranda essentially couldn't cope being in the primary and essentially destroyed herself in what's known as the well yes and because of that her station was completely destroyed and so when when <hes> they have to go through it though and so when penny farthing takes cliff through Miranda station he makes she makes him cover his is like because it will just completely destroy his mind because it's it's so horrific yeah and when we they start going through there since big blinding light and we see Miranda just yelling shut the door Ryan you know just all terrified and they go through that <hes> cliff kind of glimpses some bodies that have been are hanging up in their mutilated and it's just it's very morbid seen as they pass through so so we see that Miranda had a station and so that means because all each personality is its own station in the underground subway yeah and they're all connected by the the train and whatnot and they get through that and <hes> you know that that ultimately leads cliff to <hes> to Jane and so whether it can talk so what did you what did you think of that. The Miranda personality <hes> rotation addition it was not very clear <hes> at first what it was seen that way more on a second viewing. Maybe yeah because you know my first thought is <music> is not that Brando was a previous prime. You know man but this was actually the ultimate first personality the K. personnel the trim Korean Jane's original <hes> self is what I I thought Miranda was <hes> and that's kind of like our first major alternate because and then you know you get that after she says my name is Marina. My name is Miranda and <hes> you know you could tell that Miranda was a persona. You know I I this in a healthy way. I've seen this before her. I have done my share of telemarketing back. When I was younger and often would people would pick up a different name? They would say right rob so that way the people being route two been hanging the phone on. They're doing it to rob not right not yeah yeah so they wouldn't take it personally yeah and it was just kind of a you know a trick. They did to themselves and <hes> so so this was truly them. You Know K. trying to protect yourself by putting on this Maranda. It's a very disturbing story and it's IT <HES> I. I really thought thought they handled once. I understood that Miranda was going away and I want you know why this happened. I thought they did a really good job of showing the the the damage edge that this <hes> I guess k. you know that this person has gone through and all of those ways yeah they mentioned that that K- essentially hasn't existed or didn't exist stopped existing as a young child and it's only that the you know the obviously the trauma happened the her personality's fragmented into sixty four different personalities eventually yeah and <hes> there's just you know she's essentially broken that shattered really into all these pieces and it just so happens that all the pieces kind of they had this very tenuous coexistence with one another. Other down there in the end the underground <hes> penny also tries to counsel Jane a Little Bit Jane's trying to hide out she comes across Jane hiding out in pennies favorite spot this lake area and it's very peaceful scene <hes> so but <hes> but <hes> penny talks about like hey do you know someone pulled the emergency brake and and Jane's acting all innocent like low. Hey Weird wow yeah yeah and you know that <hes> she talks about the other thing that Jane doesn't want to go back up and be the primary anymore and <hes> Jane's kind of asking being penny interesting. She's like well. <hes> you know like what what what she talks about like <hes> what happens when you're spiraling out of control so we kind of get inside the j just feels like completely lacoste right now. Yes and Penny says well you know when I feel like that I come here and Jane says will what happens when that doesn't work anymore so apparently Jane still feeling like even though she's here she's still can't find peace absolutely and so this is probably why she's close to it essentially doing what Miranda did and why why the sisters this kind of <hes> a more manipulative personality personality essentially are trying to steer her toward destruction in the well and pennies say Jane from that she when they confront Jane. She's like you know penny goes. You know don't do this. You know they're just trying into the mess with you. You know that that <hes> they're horrible. You know you don't want to follow you. Don't want to listen to them yet and it's very so damn. which would you think of penny trying to save Jane from her destroying yourself? Well as I talked about earlier. It was nice to see <hes> not all genes personalities are are against her some of them Armie Hammer on health side they. They understand that they're in this together. Others are just they just want the chaos yeah they don't care so so essentially like Jane has this these he's just <hes> what's essentially a self destructive side to her. Yes and then she has another side. That's trying to likes going. No don't do that yeah so again again more again more conflict going on within Jane's brand pain gene and this happened. This is going on all the time yeah I mean she's always she's always feeling this conflict and so it's <hes> so that's why she lashes out sometimes sometimes she's all sweet and and whatnot and <hes> just because there's all these different sides of our battling one all the time all right third and final topic. This is the big one everybody. He hurts some times little R._e._M.. Yes so so yes. Essentially this was an R._e._M.. Theme so we had the song driver eight topic one song can't get there from here in topic to you and everybody hurts so this is a very r._e._M.. Themed obviously because of the song driver eight again. This is the song driver eight this is that was what Morrison named the dry rate persona after he's a big R._A._M.. Fan <hes> he used is that when in his animal man comic that he wrote and with the Superman R._A._M.. Superman song and <hes> just you know. I just seem very appropriate for this. Everybody hurts. I want to talk about Black Annis. WHO's again another big personality? I've been waiting to see and of course daddy at least Jane's <hes> K's memory of daddy and who's this very like demonic horrific monster inside her head that just <hes> you know just is is lurking out of the well and so we have Jane coming to the well ready to destroy herself and cliff shows up tries to help her as they battled daddy in this big climactic scenes. What did you think about that it it? It's at sterling story right and you know it's a disturbing story when you hear when you see her at the Jigsaw puzzle and trying to play and you hear him say we have to hurry before mom comes home he comes home and you're like Oh. Yes you feel like I need our to fill off off of the right. Yes and it just I it is unsettling and it's supposed to be it's not you're not you're not supposed to be happy about this. This a horrific and it's obviously explains why Jane is the way she is and <hes>. It's basically kind of without showing it. It's laid out right here that the whole the whole thing with the puzzles is essentially KS last moment. This is an it's the when when Jane actually sees the Young K. and she makes this comment. This is where it began was so so so so it's this moment where we're like Jane Earth. Excuse me young ks essentially like like you said trying to complete her puzzles. She tells her daddy like look. I'm not finished with my puzzle and this is essentially the loss of her innocence here as her father takes her away way do you so the feeling is that this is to do horrible things to her the do is do you feel like this is the first time he did that or was it just one of the the straw that broke the camel's back. I kinda big view it as the because I would think the first time would be the most traumatic yeah so the way the way you said though that okay so. Do you think that was just one in. I'm not belittling the one time I'm just saying that just that was it was a not. I don't think it was just a one time that happened yeah yeah. I don't either but I but I but I think this is the first time it happened. That's when and that's when K was essentially she ended yeah and probably Miranda and the and her personality split after this as a way as a way to cope from the trauma of what happened that first time I think is that <hes> the Jane Earl <hes> k her her personalities Split Fragmented Yeah and <hes> as a way to cope with all that as a coping mechanism makes sense because you know it Disa- show disassociated and you know that <hes> is just she was so shattered by this horrific moment yeah hey you know my father molested me right and as someone who's very close to someone who had that happen <hes> you know it's it's obviously very powerful for me to see this <hes> this horrible the concept but it's also a great moment when at the end of the episode she Jane Stands Up to Daddy and tells him off and so it's so it's good for that is a great moment omit but then it it brings back when she still hears his voice right. It's not it's not that it's not that simple and it's not that easy now. It's not who destroy those demons right exactly it's just yeah he managed she managed to fend him off long enough to save cliff. Get him out of there and <hes> bring herself back from the brink essentially at the same thank you <hes>. It was just yeah very oh and did. Did you notice that the puzzle that Kay was putting together was was the the scenic pond seen yes they did. I thought they did a good job of showing that of tying it together. Wish because gene couldn't remember like okay whose memory is this and which makes sense because gene isn't k.. It's rice memory yeah so it's this the last time that she had peace before this moment yes and so it's just it's another big punch in the gut as you're watching this story absolutely and <hes> so <hes> cliff <hes> obviously has to for before where he gets in there to help to try to bring Jane in back from I'm going in the well <hes> and destroying yourself. He has to get past Black Anna this yeah and Black Anna's essentially the here the this guard this final guard to <hes> to make sure nobody gets to this very <hes> deep part of her mind penny earlier had mentioned that like as as deeper as you go the memories of get darker bigger and more dangerous and so essentially you're descending into hell ear and so as you this is essentially as you reach the bottom black Anna says that last a Guardian there and and Black Seas Cliff as human as a male and decides your you can't pass and you know she attacks him and slashes his face in this kind of very cool moment l. like cliff looks up and see his robot man I whereas human I used to be yeah so you realize that that the human look was just a shell over his true robot man itself. So what did you think of that so I liked that scene a lot as I mentioned I thought that was very cathartic for <hes> cliff to be able to embrace that he's not a man anymore. <hes> <hes> those it uses that get passed Black Annis. I would argue that I think he's actually finding while he may not be a man. He's continuing to find his humanity right. which is a good thing <hes> I i? I liked that. I liked a lot. I was not <hes> I wasn't as impressed with <hes> that persona I mean I got that they were the the protector and trying to <hes> so. Why did you want to see that persona so much? What about how did you were so impressed with it from the comic well in the in the comic? It's it's much more visually interesting okay. Jane externalize is Black Annis. How Jane physically became Karen or physically comes hammerhead right? <hes> gene physically becomes black annus in the comic when there's a a major threat to Jane Okay and lashes out this angry personality so it was just kind of like a one of the more important Horton personality and I hadn't seen that character now obviously Jane has an externalised her yet on the show but but we kind of see how she is here inside Jane's head got it and so that maybe eventually when we do see her externalize persona it's going to be very <hes> very visually powerful. Got It whenever that that personality manifest physically in there in the real world so we'll see <hes> so I think it's just something that you know like if if you know it's a major personality from the comics and you know just kind of glad to see it represented finally here okay Shasha but <hes> yeah not much of a a very important role but it's a good moment with cliff okay has he as he realizes that hey you know to get through here. I have to be robot man essentially okay good and and <hes> just I love the fact that <hes> you know he's there for Jay talking. You're down and saying look. You know you know I need you. <hes> you know like I'm here for you. You know you don't need to destroy yourself and <hes> that <hes> you know they face daddy together but then cliff ends up getting captured erred by you know like daddy grabs him and invites in half and that's that's the moment that Jane snaps out of it yeah and I liked you and she's like you know. She yelled lashes out so angrily. She's like you. Destroy Everything Yeah and I'm not going to let you destroy him because obviously she cares about him and I like the idea that I hate you. She gives her father. I hate you yeah and I liked the idea that <hes> Jane saved herself did not need <hes> big brother or father figure cliff to take <unk> care of it. You know she did this herself. And I was really I thought that was an important thing on not just for the story but for <hes> the character that she should be able to do this yourself. It's it's an important moment for her. Yes absolutely and <hes> you know like may not be the the big breakthrough. The J. needs to kind of be whole but it is enough of a breakthrough snapper out of her catatonic state absolutely and bring her back so so cliff and Jane Return and <hes> they return to the surface the negative spirit returns to Larry and in cliff wakes up and see some like lab equipment smashed on the floor. We don't don't know why what's the deal with that so I think with that 'cause I think that's a tease for another story coming up so I'm was a little surprise when I watched the previews for next week right <hes> 'cause I assumed next week episode would be everything that happened. While cliff was in with Jay other Jane Yeah. It doesn't look like they're paying that off or maybe they're just teasing us with the promos right yeah yeah because that's what I assume was going to be me. I thought I thought so too so I'm kind of like cliffs like what's the deal here in Redon. Vic both say in unison long story yeah so so the question is what's the story with that. I think that something something we'll find out later. MAYBE MR nobody had showed up or something who knows we'll find out hopefully <hes> and vic ask cliff what happened in there and cliffs like it's not my story yeah and I thought well done but the good thing is that Jane's back and cliff thinks she's better but then we get a little nod that you mentioned that that Jane goes back to a room and unrealized he still there. He's still in her head. Yes and <hes> he's not gone so rather disturbing but <hes> important so so obviously this was a big episode it was and <hes>. Do you feel like you know Jane a little better after I I more sympathetic for Jane well I always was sympathetic for Jane so I don't think more more sympathetic. I think more understanding of her yeah yeah but no I've always. Do you understand why I thought this would be a very important story. Yes and I agree. It is absolutely yeah. It's a an I definitely recommend reading the comic. If you really enjoyed this one you should read patrol volume two number thirty from nineteen ninety. I definitely recommend going underground. Check it out and you said it's one of your favorite comics. Yes it is one of my above all time favorite comics so it's only one issue is a perfect one issue story and <hes> highly recommended very nice very cool all right <hes> so do you have any favorite relies of the episode I do not I was was paying a lot of attention to the story itself but I knew you would carry my youth my heavy lifting all right. I see how it is okay. That's all right. I don't mind doing my fair share here all right <hes> favorite lines early early on a cliff and Rita talking <hes>. We're close blaming himself he goes this is all my fault. I never should have pushed us into therapy and Rita goes <hes> well. Don't flatter yourself. Cliff therapy was the rats idea yeah. I like that a lot because <hes> cliff is taking themselves a little too serious and kind of <hes> blaming himself self like all right well. It's all my fault just her popping his balloon was really well done well. I think it's a lot of it stems from the fact they feels guilty over his what he did with his wife cheating on his wife and absolute end murdering her and he thought murdering his daughter until he found out she was still alive right and <hes>. I don't know if I'd use murder. I mean you know what I mean yeah killing accidentally. I don't think yeah I don't think it was intentional. You're right thank you. You're absolutely right about that. Intense UH unintentionally murdering it was manslaughter. Essentially yes unintentionally <hes> I like the line between Vic and Larry <hes> before Larry Larry's negative spirit comes out he goes bit goes part of me wishes that we could just shrink ourselves magic bus magic school bus style and get inside her head and he kind of looks at the others who were staring at him going what and Larry Says I'm just marveling at your embrace of the weird and utterly early impossible and then of course what a pay off negative spirits like oh you mean this is awesome. Yeah just POPs out of nowhere so magic school bus for those not familiar with this. Is this kid show that <hes> <hes> you is the animated show and like they would teach you stuff by like you having this magic school bus that could go anywhere e- even including inside people's brains or whatnot so I think that's obviously where the reference comes from yeah I would've used the as Isaac Asimov fantastic voyage the old movie where I think that's what I would have done but yes fair enough <hes> the there's a line in between Penny farthing and Jane where they're talking about a penny farthings talking trying to warn her about the the sisters and Penny farthing goes they she whatever that thing is in their gets nutters and John Goes Goodbye Penny antennae response the well seriously was Russian roulette not an option and that was a great line. I agree yeah and then of course the the final <hes> the cliffs last line in the episode which I thought was really powerful. <hes> VIC goes in there. Ask what happened in there and cliff says that's not my story to tell yes because it's not it's not his g eight isn't if Jane wants people to know Jane should tell the story and good of cliff to realize that and respected I agree very important so so cliffs making some progress here to these fair up he so yeah okay so what's your rating for this one. You know this was another good one <HES> I. I've been so happy with this <hes> the season and the story. They're telling <hes> I so you know. I'm GONNA give it another nine. I'm GONNA give you know nine out of ten jigsaw pieces. I just think this is <hes>. I think they're telling the story they WANNA. Tell and I'm enjoying the story a lot lot. I've I've never been <hes>. I know one of your concerns is it's not really moving the story but I just don't think that's what they're trying to do right now now and <hes> you know this is a really good story so yeah. I totally agree yeah all right <hes> my rating after everything I just talked about. You probably probably not much of a shock to find out that I'm giving this one the first ten out of ten I give it ten ten underground train cars. I I would have been disappointed if it wasn't attend. This is <hes> you know there. Is something beautiful about seeing one of your favorite stories in having it. Just nail it right. You know you're like Oh. This was just great so good stuff they <hes> you know obviously it was very nervous about watching this episode but they you know Kudos to the wires and obviously to Diane Guerrero and and <hes> also talk about <hes> that <hes> you know the guy that plays cliff. I'm blanking on his name. I can't believe this Greta Frazier. Thank you yes brandon. Frazier did a really good job. How great was it to see Brennan Frazier throughout the entire episode yeah and you know he's <hes>? He's a really <hes> it you know he's he's a good actor and he's done a lot of different roles right. He's really done a great job on this. Yeah I really think so yeah yeah. It seems like it seems like this character <hes> he he gets this character. Yeah I mean it's not like performance to him. It's it seems it's very flows very naturally. I agree whether that's a skills and actor or is just that he identifies with him yeah a lot. <hes> it's it's very good and <hes>. <hes> obviously Yeah Brennan Frazier does a great job here and you know obviously was it exactly whether it was from the comic no but it had the the exact tone in needed to have and enough you know the the big final confrontation was there. which was you know like that was the deal breaker for me? If they had screwed that up I would have been very upset about that and because it's so important and <hes> Marcus Dalcin to his credit <unk> eld it in the script so <hes> even though like even though yeah penny farthings kind of substitute for driver eight <hes> the gist is here all the May it hits all the major points with me and so I give it ten absolutely good good job so well done do patrol my favorite episode of the series so far good and hey. We have not a little casting news. Yes not minor casting the news. We have casting Yes for talk. Exactly this is a kind of a big one. Yeah frightened sees it too <hes> and it's it's very appropriate to <hes> talk about this on game of it's Ron. Stay so happy and with Ron's everybody cast of a clash of kings. The can't see her with your microphone in the way it is my there you go cast of kings. Not The podcast asked I'm on but one of my favorite podcast games podcasts yeah so I am excited yeah. This is <hes> obviously we we're very excited here in the skaggs household ready to to watch <hes> game of thrones the final season abuse tonight so series season eight so can't wait. It's going to be good so <hes> obviously this is not a game of thrones podcast so we'll just kind of move on to acknowledge that because we're GonNa Talk Iain Glen who obviously you know from playing <hes> surge or more money on game of thrones so that's kind of the connection I was going with here. <hes> titans season two two has cast Iain Glen or Iain Glen as an older Bruce Wayne which I think is really interesting and suggested what you think about this cast before I get into the nitty gritty of it I loved it. I I saw this. This guy's a great actor. He's done so much in game of thrones and the other idea is to have an older Bruce Wayne that <hes> is in <music> so interacting is just perfect. <hes> you know I don't know how much we're going to see him as Batman or we're gonNA mostly see him. I don't think I don't think we'll see I think of his and I'm okay with that. I think that's actually a good choice. You might look silly wearing the Batman costume yeah well. We don't need that. We've had a Batman right but to see a a Bruce Wayne interacting with Jason Todd and degrades degrees and is just so I can't. I want that a lot so we had talked about when we were talking reviewing titans. We talked about how frustrated we were because Bruce way was either in shadows or he was kind of blurred out in the background not really directly talking with young Jason or young Dickerson you know now we finally get to have that yeah itself can be so good that fixes one of the problems we had with titans. He is one. I agree and I think it's going to be a big step and Glenn <hes> so I I should talk about okay so this version of Bruce is described as quote after decades of fighting crime has Batman Billionaire Bruce Wayne is just as driven to protect Gotham from evil as he was in his prime needing to rick reconciled relationship with Dick Grayson. Do duo hopes to forge a new ooh dynamic as Bruce tries to help his former sidekick and the titans achieve success Nizo. Maybe Bruce's one of the reasons that <hes> you know maybe once he gets past his <hes> being controlled by try gone that maybe he kind of helps <hes> get the titans up and running officially. Yeah I hope so Titan's financial it gives them a headquarters or something or at least realizes that <hes> you know maybe he's getting older and he kind the needs Dick to step up to the plate a little more whether whether he admits it or not because it's Bruce he probably won't admit it but maybe he's maybe the hill hint that that's the case perfect so Glenn Fifty seven which kind of makes him the oldest actor to portray Bruce Wayne or Batman in live action <hes> this is after Adam West who last played the character in two ledges of Superhero specials at fifty and that was back in the seventies and Ben Affleck who last appeared in Justice League at forty four and Michael Keaton who last played the character in Batman returns at forty so he's the oldest or will be the oldest nine title obviously in addition to game of thrones. You probably know him because we talked about <hes> well. Maybe we haven't because we haven't review these episodes on next up everywhere but he's been on doctor who as a character named Father Octavian in the Matt Smith episodes of time of angels and flesh and stone. That's right he did in doctor who series five from two thousand ten US also been in various resident evil movies he was in Kingdom of Heaven and the Iron Lady Gorillas in the mist. I kick ass to their Croft Tomb Raider and my cousin Rachel. Can you turn and he's been on T._V.'s been down Natty ripper street law and order U._K.. Other shows so yeah looking forward to it yeah. He's a great actor and I think I'm really looking forward to see what he does as Bruce. Wayne should be good so we don't have any tightened talking this week Ali from Wisconsin apparently taking the week off so <hes> Holly <hes>. Hopefully you come back next week. I would love to know your thoughts on this episode so hopefully you'll share that was but <hes> it's not no big deal but <hes> did get your email so <hes> but if you want to be like how usually is and you want WanNa reach us here at tightened talk your at Titan podcast at g mail dot com that's Titan telecasted gmail.com we'd love to hear from you <hes> or the otherwise you reach us at Titan talk cast on twitter or talk the titans podcast based on facebook definitely appreciate that and also please go to itunes rate and review us we would definitely appreciate that as well and if you could like and follow us and share us with <hes> your people on social media that would be great great efforts Jesse. Can they reach you on the show. I am available on twitter at Jesse Jackson D._F._W.. <hes> I'm also on facebook at Jesse Jackson in Lewisville Texas. You can hear me talk Dr Who <hes> me or other guests guests hosts <hes> for our Charleston is next up everywhere the doctor who podcast and I am coming up this I this this week we will record our first review of the current season of game of thrones on Small Council matters. That's on the tuning into SCI FI TV network and of course I yes. I'm finishing up my forty days of springsteen. This is the last week <hes> we have a lot of guest host that are are doing their moment and then after Easter will give back to our once a week episode just talking to fans and Charles. How about you? Where can they hear your great work well? I don't know about great very great. My you can hear me <hes> <hes> I actually I should say that you can follow me on the twitter machine at Charles skaggs or on Instagram at Charles skaggs or facebook Charles skaggs in Ohio definitely appreciate that say hi <hes> other that you can reach me on my blog a geeky things that button work damned coffee and hot where I talk about all the stuff we've talked about here in tight and talk including any calls <hes> Book Sifi Casting News <hes> in the <hes> the ink Glenn Casting on Titans as Bruce Wayne recently <hes> all kinds of news about I just recently posted about Disney plus their a big announcement and all their shows coming up so check that out if he would my and also has news my podcast they do for southgate media including the aforementioned next up everywhere the doctor who podcast where Jesse Naugatuck die occur in a couple of weeks and from the Christopher ECCLESTON era lately. We've been talking. I had a lot of great cast hove's guest host including <hes> Christine Bruschi and Zandt sprouse. Who is my co host on ghost? The twin peaks podcasts they'd do with her where we talk about all things twin peaks David Lynch etc etc yeah in Christine is one of the members with me on the small council matters right <hes> so if you liked Christine's <hes> visits on the next up everywhere check her out. She is wonderful on <hes> Small Council yes. She always does a nice job on next up everywhere so does she is. She is a really good yeah. We had a lot of fun talking. Good good man goes to war recently so next time on Titan Talk. We are GONNA talk hair patrol in episode. Ten are two thirds as we hit the two-thirds mark where vic in Rita face a dangerous man called the beard hunter and this is a very silly character that from doom patrol number forty five of grant Morrison's run. That's essentially like a parody of the punisher and only take into serious sillier <hes> <hes> a silly take on it because essentially this instead of the punisher hunting criminals the beard hunter hunts men with beards and takes their beards as trophies. Oh nearly apparently here. The Beard Hunter has been activated by the Bureau of Normalcy to Find Niles called her okay so we'll see what happens nice and this. Oh maybe this will be the back story that the of revealing what happened to the lab equipment. We'll find out okay very nice towards it. Yes that's next week <hes> so we'll see what happens so if you want to brush up on the beard hunter you probably should read doom patrol number forty five good check that out so otherwise thanks everybody for listening <hes> and back. We're GONNA talk here patrol next time and <hes> we'll see right here next time on Titan. Talk the titans podcast good-bye everybody.

cliff Jane cliff Jane Yeah penny farthing Grant Morrison Jane cliff cliff Jane Patrol Karen Jane Lina James Jane Okay Charles L. Skaggs titans Jane Earth Jane Earl Diane Guerrero Jane Return Jesse Jackson Miranda Dr Ray
#2035 Getting business on LinkedIn

Startup Stories by Mixergy

42:38 min | 5 months ago

#2035 Getting business on LinkedIn

"Hey their freedom. Fighters might even be entrepreneur and founder. Mixology where i interview entrepreneurs about how they built their businesses joining me as somebody who's been on mixer g before josh tar was first on here to talk about linked university. This was where he said. Look there's a way to get business from lincoln and joshua one of the first people say that. I thought josh at the time that i i talked to you. That lincoln was just a place to get a job and you doing him and he was doing training. And then i remember one time. I was at some conference and at a dinner there. Everyone erupted in applause. Because you had like the biggest sales campaign. your affiliates were making a lot of money. Do you know what i'm talking about. Probably our first big like. Jv partner launched that we did for one of our training programs. That would probably the one in two thousand sixteen. Do you have a sense of how big that was. Total with like everything. It was around four million in sales. Something like that. So it was. Not you know some record-breaking like russell brunson and tony robbins kind of numbers or anything like that but it was pretty good for for a small business like ours and in the room you are the man. You're the person whoever was looking to and saying. Well look at what he did and i was looking at you and you had a serious look on your face like when we celebrate here like what is this. This is a waste of my time. Almost and i i was intimidated. Come over and congratulate you insane. 'cause look on your face and then probably just like my my awkwardness around accepting praise. And you know what it is. Maybe i don't know then. Kim phillips one of my past interviewees message me and said i sold agency. Congratulations would you sell it to josh turner. You bought her agency. Yeah that was a few years ago. Yeah okay then. I started hearing about your software. Connect three sixty five. And now you're in the software business and you've got the agency you've got the software business this thing that everyone was applauding with the. Jv thing where you teaching. You're not doing that anymore. You've moved on to bigger businesses than that right yet we're we're still doing a lot of joint ventures partnerships and affiliates that promote our products and stuff. But we're just were selling something different now in terms of software versus straight training programs. That was years back. If i were to sum up what you do it seems like you're in the business of getting leads for small businesses. You do it through your agency which is called linked selling and you do it through your software where people can basically do self serve. Its connect three sixty five dot com. Right that's right. Yup and we're gonna ask you how much revenue you're making and you're gonna give me one of those looks at intimidates me but i'm going to stick with it and ask you what type of revenue you doing. You're correct three. Sixty five is around the three million annual run right right now So you know you're you're two hundred and fifty thousand a month in our come and the agency is is somewhere around four million a year. Something like that right now. Okay I'd have to look at the exact numbers i used to spend a former cfo. I used to obsess over numbers and they've started realizing that like really paying lots of attention. Do my numbers. All the time at this stage is like improving my business or life as much so. I'm just always focused on what's next as opposed to what's in the rear view but that's roughly where we're back. I find that too i. I'm a numbers. Obsessed person i need numbers in order to feel good about myself and so i look at them but i realized in business. It could be destructive. It makes me start to think of each person. I talked to as how a potential addition to my numbers. And that's when i they could feel it. It's it stinks and it ruins my relationships. The really do anything. Yeah i i haven't thought about it that way. It's it's almost like. I'm much more focused on my projections than what we did. In the past what you what do you. What do you hope to see for yourself. Five years out. Where where's josh turner's business. All connect three sixty five. Which is my full time. Focus at this point. You know is is really i think. Got a huge upside for for growth to in terms of revenue. Like how much revenue. What we do in five years a lot more than we're doing now. I i expect and suspect but i think the short-term pat for us is probably in the next year to probably they're taking on a major investment into being acquired merging or something like that because. I think that we're at a place where there's some really key areas in the business that we are not experts in like being able to combine forces with somebody who really knows how to build a world class product and expand our marketing in a bigger way of some of those things on is something. We're we're we're you know. I think we could struggle along and figure it out. Maybe but i think our path is is probably partnering with somebody that can help us get there faster. So that's kind of where we're going more concrete lead in what i described earlier. I should say this interview is sponsored by phenomenal companies. The i if you like what josh is doing. And you want to start publishing your own content teaching start building a business go to hostgator dot com slash. Thirty the second. If you have a team you wanna pay them. Do what my guests have done. Go to gusto dot com slash mc surgery. But i'll talk about those later. Josh more concretely. Three connect three sixty five. I said it's about getting leads for businesses. What are we talking about. What are the features of the software. Really our customers are small businesses in our entire mantra. Philosophy is that you know the biggest thing that prevents small businesses from from growing. And i've seen a lot of small businesses that have failed as a result of this problem including one in my family. One that i worked for over ten years ago is not having good systems in place to consistently bring leads in the door so many businesses i see her. Just reliance on word of mouth and referrals. And so we're we're trying to solve that problem and so what are system. Software does and really develop a methodology Over the years for how to connect with prospects and build a relationship with them in a short amount of time so that you're not just connecting and being a leg hamper. It's what we call. People were like on linked in and they just connect with you and sales. Give me give me more specific. So what are we talking about features. I know that you have an email marketing component which is kind of like a male chimp and act campaign and fusion soft. Except you use people's individual g mail or outlook email to send out messages. So they're more personal that's one feature. What else are you doing. We're we're teaching people how to go. Find prospects in all sorts of different ways so as an educational establishment. What's that so. There's an educational component absolutely. What else what else does the software do for you for our software itself in addition to automating personal emails which is the big thing most of them muslims. Use it for It also automates social media So we have directed immigrations with facebook and twitter and lincoln lincoln. The big one that most of our customers come to us for And the thing that we automate the posting so franks familiar with hoot suite or buffer. It's like that except that we also have a team of writers behind the scenes that for our clients that want this help. They actually create the posts. And it's for you as well because with with our methodology positioning and keeping your name in front of people on social media is a big part of it of building the relationship in maintaining top of mind awareness. So that when you start reaching out and emailing people that they already know who you are. And it's not just like a colt pitch And so The challenge that we've seen over the years for a lot of our clients. Is that a lot of people struggle with figuring out what to say or putting the time together to be posting on a regular basis So we take that off their plate as well. Those are the two big things like over the years. When we were selling training programs as you'll lose with beginning The the big stumbling blocks that our clients faced was there is a big part of our processes sending lots of personal messages to prospects and then the the other part that people struggle with is the posting of the content on social media so those two things the software kind of takes off their plate for you started out teaching. No actually you doing some agency work right back in twenty ten agency. Yeah yep and then you said. I'm going to teach people what the agency does then. A lot of the people who are learning said. Can i just pay you to do it. And so the agency started take off and specifically what were you doing that the agency or agency which is still going strong. Today is really companies. Hire us to do all of this for them to. What was it in the beginning in two thousand ten. This was back when you had a full time. Cfo position and you're doing this. It seemed i kind of on the side. What what agency do will in two thousand ten. When i first started the company i was working as an outsource. Cfo so i had you know five or six seven eight clients at a time here in saint louis and the way i was getting some of those clients who is being really active on linked connected with prospect. Started lincoln group buzz. Doing all this stuff. That was kind of the the foundation of what we do now for people and some of those. Cfo clients asked me. If i could do that stuff for them. Because i saw it i was doing one of them. Hired me to do it and super successful. And then i was like well. I could probably start a business to help other people do this in right now. These days like you go go home for a an agency that says they specialize in lincoln marketing. And you'll find tons of 'em back in two thousand eleven was not the case And so i thought well they'll look like anyone really specializing in this. And that's why. I linked selling his agency really took off. And then i stopped doing the outsource. Cfo stuff within six months or so and You know that's where we were the first couple of years. What was working for you in the early days for lincoln. Marketing is just a connecting with prospects. You take over your your client's account connect with prospects for them and then you're then aspects of design a messaging campaign to over the course of a couple months after you connect with them to kind of warm warm up before you make it. Ask a part of the process building linked in group to that would be for your prospects So that that first client was a woodworking company. Okay tell me about 'em all over the country and so they we help them. Create a group called commercial construction professionals and that groups now over twenty thousand members but they You know then they would invite all these people to join the group etcetera etcetera and then those people would see them as a leader in the space either content over and over basically give them a reason to reach out to people to invite them to something can start a relationship similar of what. A lot of people are doing with podcasts. These days same kind of play. The play you're talking about is where people will ask them what to do. A podcast interview as a way of getting to know them and then reaching out to some of their network and others like them. Yeah it's a good way to get your foot in the door. Not enough people do that. There was a guy worked with me who just turned his whole business into that. That does now do interviews with people so that he could get to know them. And i wouldn't say pitch them on his business but it eventually leads to that absolutely great strategy to put the time in. Yeah that's the thing that takes a little bit of time and it takes putting yourself out there and risking saying the wrong thing and being awkward and then having it live on forever but if you've got that stomach ford it's definitely worth it. You get an hour with someone. Yeah absolutely hopefully the end. They don't he you how about me right now. I'm still trying to read your eyes feel. Were you the person who was actually doing that. First connection. who's who's doing the work you mentioned when you talked about the original contract. You said we did this. We did that. Was you going into their lincoln account and sending out offers putting people on a group. That's first client. Put me over the threshold of what i could manage on my own so my business partner ban -nificant that very first pliant of mind that said do this lincoln stuff for us. I called him and said hey. Can you come over to my house this weekend and helped me bust out. Some of this work really manual stuff. So he came over on a saturday and it helped me crank out a bunch of messages in connection requests to get the campaign started and then from that point on kind to work with you know a part time basis for the next few months with the basically just managing that one client then we got another linked in client like in the first few months anti said while you come do this with me. Full-time because now we have enough revenue. These two clients made to pay you salary. And i got these other. Cfo businesses still paying me. So let's Let's try and turn this into a business and that's what we did the outsource. Cfo business by the way just to detour for a moment. I've tried to find that now. Why aren't there. More outsourcing services. Somebody who will come in give. The founder gave the team some outside insight and perspective if feels like. It's just a no brainer. When i heard someone from top to do it for me i think within the first two conversations he more than paid for a year of his time. Yeah i mean. I think there's tons of them out there nowadays are there. Yeah there's there's there's some organizations now that have turned it from you. I just a guy doing it on my house. Now there's some some serious companies out there who have like hundreds of under their umbrella. Sa- total no brainer. And then these guys can't help themselves. I think he was even giving olivia advice about the insurance that she should get for from her job and then he started going into 401k info. Just like he just couldn't help himself going all over the place How did you end up getting more customers. For linked selling when the se your it was all the stuff that we do on linked to doing it for ourselves A lot of content marketing ally webinars and the organic. Seo is big force to and referrals from customer. Those kind of the core things. We weren't doing any facebook ads or things like that in the really early days. It wasn't until we started launching our or training programs that we started getting into that stuff and getting a little more sophisticated with it. How much is your training program doing. Now let's say you're leave it at all. No wow yep. The training program now is really part of connect three sixty five and so in a sense we give it away for free And the software is the thing that people pay for which makes the program an arm method allergy. Easier to implement. Okay all right. Let me take a moment. Talk about my sponsor and then come back into this and figure out how you came up with the idea for software. My first bouncers hostgator if you're seeing which did and saying you know what i do have a skill that maybe his undervalued underappreciated. But i think i could do something with this. Just go to hostgator dot com set up a website and go out and get clients will pay you to do the service that you're good at. I can imagine somebody right now. Josh saying i'm actually. I can't imagine i want specific dude. He's really good at tiktok. He's been showing me his numbers and what he's in frigging tiktok Can you imagine someone like him. Just saying i'm going to do this as an agency. I'll help businesses like andrews like josh is just get on tiktok the numbers when when he shows them to me are outrageous. I don't know how much of connection there is with the creator there because people are just into the feed there but anyway imagine if it's at whatever it is that you're good at take it build an agency and when you need your website go to hostgator dot com slash mc sergio. When used that slash mixer review at the end. You'll get a great low price and they'll take really good care of you. And of course. I'll get credit for sending you over. Its hostgator dot com slash mixture due to host. Your website right. When did you decide to come up with software. Well i i I went to a event that ryan leveque was hosting in austin texas and i think it was twenty seventeen I can't remember exactly but let's just say that's when it was it was either whatever and i sat next to the nathan land. They're speaking knows this story. I haven't really. I haven't talked to him about it since but anyway. So nathan is is you know. At the time was running a company called heo he may have just exited the business. I'm not sure we kind of we had had some talks before about doing some joint ventures stuff with each other and whatnot and then it's what he was doing at that time was getting really deeply into starting other businesses and he he really just kind of broke down for me like the if i started a software business on the back of what had already created because with our launches and stuff he knew we had a really big email list and community and following all these. Jv that work with us all that stuff you know and he was like with everything that you've got there. You could build a software business that would be worth so much more than a a marketing agency is is worth because of the multiples that people are paying for gas businesses and I a. I really hadn't considered it that way and i thought you know you might be right about this. So that was like one of the first moments of saying let's try and build some software and see if we can you know turn around and sell it someday for some great multiple. Come to realize it's a lot more to it than that you know but that was like the first spark that kinda guy be point in that direction and then of course when we decided to think about like what should we build. We looked at what we were already doing. And and what do our customers and community need more help with the how could we serve them better in. That's really where it was born in. Why the software now does what it does was connect three sixty five the first software that you create created yup. And then what needs that. You saw that you wanted to address we. So essentially the the email component of our process was was built on using clunky spreadsheets in mail merge essentially to send personal messages to lots of people at the same time. But it's not elegant at all and you can't it's really difficult to track things and then what if you want to have a campaign built with follow ups and what if you don't want the next message to go to anyone who already replied to the first message and all these things so we really just initially built the software to solve that problem so that we could give our clients A much better solution to doing that. Part of our process and it was just that email sent out more methodically than you were doing with a spreadsheet but essentially the same. Yeah yeah so it looks. I mean the functionality of it when you're inside the software early just looks just like if you're like what mail chimp constant contact or a weber. Infusion soft any of that stuff looks like but he used your actual personal email. There's no unsubscribe link etc etc and so the emails get a on average across our total customer base over forty percent open rate and the reply rate is huge. But it's a very specific type of email so it's not a replacement for those other email softwares. It's really you know in combination with so you. Can you give me a use case in the eu addressing. Maybe a first customer to help me understand what three sixty five was doing different from all those other email service providers all of those other. You know email services or you don't want to connect with people on lincoln and then dump them in your mail chimp account. Yeah getting your newsletter. I'm sorry to interrupt you dude. People do free do that. The founder of a company that they do do that and the thing that gets me. Is it ruins it for all the mail chimp melt. It's been done so much. i went jim. I said find a way to block all my domains all the emails on my domain from elsewhere because too many people who do that move. Yeah sorry and stupid franken newsletter. It's just it's the worst newsletter. It's not even something useful most of the time. That's that's kind of what it is that people are doing that without approach and it doesn't work it just upsets people and you get on subscribes and it's not very effective friends are now. Hey guess what. I put you on a mailing list. That's that's a way to introduce yourself again to me all right okay. So you say you don't wanna do that what you wanna do instead instead if you connect with somebody linked in or if you just you find information on some other knows all these different databases online to to build lists to find prospects. It's if instead you reach out to them with a personal email to introduce yourself. We kind of let them know why you're reaching out. There's a lot of different strategic ways to do that strategic way. What's a good thing to do. If you've got someone on linked in who just connected with you can get their email address pretty easily the first controlled. You should send out the easiest thing to do without having to set up a other marketing assets to go along with it. Just tell somebody that you know you appreciate recently being connected to them on lincoln. Thanks for connecting with me. I'm looking forward to keeping in touch. You know every few weeks. I usually sent an update tonight connections here so i hope that's okay with you. You know if you'd rather not get it let me know but otherwise like l. afford keeping in touch with you here and you just kinda get permission from them at that point to send him a you know a. Here's what's going on in my world message every few weeks. There's no ask no. Let's do business. No let's go on a call for fifteen minutes nothing. Just thanks for having me on lincoln. From time to time i'll check in with you. Let me know if that's a little awkward. That's the other. There's there's a lot of ways to approach it. That's the easiest if you don't have anything else to offer to them but then some of our customers are using facebook linked groups so the first thing i do is invite them to be a part of the group We talked about the podcast thing earlier. So it's no matter what though the first step is not. Let me tell you about what i do and and how i can help you and let's get on a call so you can buy my services like that. That doesn't work those guys. Just get me so frigging fired up angry that i have to hold myself back. That's why i need disciplined. I will time screenshot them just to publicly. Shame them because some of these guys including this one guy today from. I guess it's called rocket he said this is my last chance. And then i promise i'll be out of your life forever. I wanted to go find him on twitter and say here's a screenshot. You promised stop emailing me. And then i stopped myself and then i emailed him back. I hate reply. And i said thank you for promising to never email me again. I hit send and then thankfully my email program has an uncensored unscented. I deleted it. There's no sense doing that but oh that gets me so angry. I don't know why it's so it's unreasonable. The who cares it's airman. They're going after the the tiny sliver of the market that is currently in the market for what they do like. Honestly don't pay off your saying there. There's in the book. Ultimate sales machine by chet hall got this thing called the demands pyramid and basically they did some studying they found. Roughly three percents of your target market is currently in a buying mode like meaning that they have a buying intent for what you do right now and so what those people are doing. Who are using colin male or lincoln connections in pinches etc. Is just like trying to get as many people as they can with their sales pitch and hopes of hitting that the the three percent of people who are in the market for that ping writing. And i think but for most of our clients. That's that's really a destructive way to go about really churning and burning through class bex whereas if you if you build relationships with people i and play the long game a little bit you know you'll get a much bigger chunk of at pie Over time you know. Because even if i come back a month later there's three percent or two months later the three percent who are going to be in the buying framework and then the other ninety seven percent. Maybe are a little bit more warmed up and more interested. Yeah problem aware at this point and so you're pitching people who may be fit some avatar but if they don't currently have the problem then they're not going to respond to a colt sales pitch and on the other hand if you build a relationship with them and in keep your name in front of them and put some case studies in front of them maybe over the course of a couple of months. They've now they've been about your thing more how it might help them and now they're they're moving from this like not even aware of the problem zone into now it is in their mind that maybe this is something that i do need to focus on as they're going to be you know at that point a better lead. Yeah i you know what when we were doing. When i was doing scott at the office before we were asked to stop for covid conversations would go on all kinds of random places. I remember one night. The conversation went into these people who are doing nothing but sending these emails out that ours. Aggressive as i'm talking about and how effective for them. And then they were talking about the strategies. They used to get a to get away with it. It's like have another domain that similar your company's remain. That's completely different. So that when you get that blacklist your back on with g mellon right. It's like i and i was smiling and nodding and happy to see the results were there thought afterwards I'm glad to know about this stuff. And i'll cheer anybody on of entrepreneur. Frankly capone did an interview with moore. Had scotch with me on this killer. What you're selling booze supposed to how but But i also feel like that's just not as effective as as spending little time with someone all right so that was the first version. You did a big launch to your list. Is that what you did. What nathan suggested initially not so nathan suggestive initially we built the product used it internally and then we invited some people to to use it they were like really good customers of ours to try it out so we had like twenty customers who are using it making sure it works good and then we did a little launch to our list to kind of open the doors for the first time and get those people i think they got a lifetime deal out of it so ridiculously low prices compared to where we're at now and And then it's just. It's really a foul over the years. We've we've really been doing it now for three years and so it's gone from you. Know zero two. We had a over three thousand active paying customers right now and we've gotten them through the same kind of marketing that we were using the selva training programs So we have. Jv partners to promoting launch stuff. We have a facebook ads that drive people into automated webinars to orleans organic. Seo lincoln stuff all of the above really. I see that. I and by the way i was one of your partners for something. I didn't even do for the revenue. I i liked to software and more than that. I liked the feedback that i was getting for people. Who are who are working with you. Maybe a year or so ago. One of the things that i noticed about about you and your software is that you do market it like an info marketer like the upper right doesn't have joined it says requested invite. There's no link that shows what the What the prices. I feel like you're playing to your strengths. I wonder if you feel. You're playing to your strengths if you're wondering if you've talked yourself into this info background instead of going more towards the sas approach. Well i mean the the truth is probably somewhere in the middle But you know. I think that we've done. It's growing really fast. You can find examples of companies that have grown faster. But we're really happy with the growth. It's basically more than doubled every year for three years in And i think yet. We have played to our strengths. I talked to our team about that a lot about like. Let's what are we good at. Let's let's try. And do that stuff. And i thought i mean when we when we were very early stages of this. That was really. The plan was to play play to our strengths. Let's market this. The way we know how to do it. get all of our. Jv partners involved in the same kind of way but instead of selling a two thousand dollar training program it's monthly subscription that people can cancel anytime And so it's You know we've been successful with that but going back to some of what we talked about earlier with where we're going long term with the business. That's only going to get us so far. We're at a point now where we're having to start to do things differently than that. Not that we're going to throw all that out the door. But we're we're just we have to get more sophisticated. We have to add to it. Do some things differently but you can look at really successful. Businesses like click funnels. And you know there's a lot of ways you know driving that business. Throughout the info marketer marketing emmy literal. They lead with their remember. They flew me out to go interview. Russell brunson at an event. I brought his people on on stage buying ads. I go why are you buying ads for his book. And for his like what was it was. Why don't you just pay you guys. Sixty five dollars for a keynote presentation. That shows me how to lead a webinar online. Instead of like why are you selling that when you're running a software company said because you bought it because it sells better than software because i have numbers that show that when we sell info product people are more likely to buy and if we're trying to sell software there's a longer commitment in longer Sale cycle and so yeah. You're totally right. It completely works for them. All right. I want to know what you what you've got a mind for the future and also how you change the pricing and the product. But i i should say the second sponsor for this interview is a company called gusto. Funny that i'm interrupting our conversation to do an ad and this feels totally fine but anything that's like info marketing. We have to stop and ask. Is this a valid technique. Had we talk about it. How do you feel about being here. While i'm doing add. This is like the unique mixture thing i keep. I kept the guests on talk at them with my ad. I like it. i think it's good. I love to you guys do bookkeeping. I mean do you guys do your do payroll Employees in all we have outsourced payroll. We'll do our own payroll but we have a controller that dissolve our books and stuff at some point. You're going to consider. Should we move to another company or not. I'm going to suggest that you at least take a at gusto. You're not gonna go. And say hey. Sign up for gusto. Because i heard anderson talk about it. But i'm gonna tell you if you go gusto they're gonna make it less than ten minutes for you. They'll handle your medical visual dental. They'll do not just employees but ten ninety nine contractors and they'll have certified. Hr professional ready to work with you. If you need all emerging you and everyone who's listening to do is just go to gusto dot com slash mc surge and. Frankly do your research. You'll see people love them then. One of the big unicorns here in south and hung up their still in san francisco but in valley they are one of the big unicorns. What do you have in mind for the future. I feel like you're you're sitting here in two thousand twenty one thinking. I can't wait to do this. Something i need to do. I can't wait to do it. There's something that's missing. What is that where our next big things are. You'll need to do a lot better with content marketing organic And we need to Take our our product development team to the next level to areas that were not excellent at right now and and we just need to get to the next level we have a great development team. But it's small so we need to figure out how to grow our team and effectively manage that. And what do we do with those people. And what should we be working on with. The product take the product of the next level. Which is seems to be a huge ingredient to improving churn and increasing activation and making our customers loved the product even more So those are the biggest to russ in the content marketing thing organic. There's so many companies out there who were maybe a similar size as us. All of their business comes from organic in seo and and all that stuff and that's like ten percent of our leads and trials right now. Let's be especially good at who you. I'm ongoing how are they do that. Well we're like sewage in patel yeah is really well known and regarded for that. Of course You know yes so. I hit strength. Yeah and and there's not necessarily one company that i want to emulate. It's more of you know. Just like i talked about. Nathan locke earlier. And i. I listened to his show a lot to hear what the our other people are doing it. I over and over again. I'll hear people like we're getting one thousand trials a month organic and you know they're putting a lot of blog posts in this and that and we are doing content but we we need to do a lot more and be smarter with it. So you know. We've we're investing in an agency that we're working with. It's you know not cheap and dublin down to do much better in that area. I feel like just like taught your your clients to host the party by having a group online on on linked in. I feel like it'd be great if you were hosting some kind of dinner party with other people who are more of the silicon valley types of people who are great product. Who have this vision for how to make the thing look like the software that people are buying. You know what. I mean you know comes to mind is a guy like Not who comes to mind is the person who fixes it. But who who's constantly frickin surrounded by these people. Shane mack he started working with staff dot com. The guy Just like helping them out as as an advisor. he's the person who constantly networks in with all these product people. Every week he sends me a link to something that he's that he's doing all right. I get i get where you're going with this. I see i see the vision. And i see where you're trying to expand you've i feel like you've rocked this world of jv partners. You're one of the best right if people are saying. Who do we role model. I gotta believe you're one of the people comes in your your one and maybe ryan leveque is one I think the best is guesses. Yeah they have an army of people that makes us look like chump change. But yeah know if you move on from them like myself and ryan hlavac probably do pretty well in that area in the there's lots of people who's the guy. Why am i blanking on his name. The guy who organize the internet happy Of david david johnson. Yes yes he's worked with him. I think we worked with david for many years. Many years and and really working with them was one of the key reasons that we were able to get started in the whole. Jv space that. I launched that we did that. We talked about They brought a lot of those partners to the table. So you know they. We worked with them for. I think four years And they ran all that stuff and helped us recruit new. Jv partners and stuff Ansi i'd recommend anyone who's trying to do more in that area right if there's someone who's listening to us right now who wants to sell more this year. Who says this is the thing. What do you got for them. You got some kind of. You're you're working on some kind of challenge right. What's is this. What i pulling together for your people that what we're doing is we've got a three day. Challenge coming up and we. We have a big promotion happening in january and february that is really including a one of the best deals on probably ever have on our software in the training and a lot of done for you services that are part of it but it all starts with this three nature challenge called create your automated sales process so for her. Anybody who wants to you. Dip their toe in the water and see learn more about our system for connecting with prospects building relationships with them in driving them into sales appointments in doing it the right way in a way that really is said building relationships. But really in a way to build trust and isn't just sending sales pitches So yeah if you if you wanna learn more about that we've got this three day challenge that will You know allow you to start putting the pieces in place to get it up and running and it doesn't take much time really to to implement it because our software makes it really easy and affordable because small business owners are really who we serve and we want everybody that needs it to have access to it. And so what you're doing is for anyone who wants to book sells through booking calls demos that type of thing. Your software helps them and instead of just saying goes on for my software. You're saying let's work together for three days. Let's implement some techniques here. Let's get you going and then if you want to continue our software go for it. Yep and that's it Connect three sixty five dot. Io slash mc surgery. And this is again you kind of playing to your strengths. Anyone else would be listening. Most sas people say go tire software. We've got a very generous freeze. Whatever you can send up to fifty messages a month and then upgrade later on you're saying my strength is i'm going to teach you my strength is i'm gonna get you to actually write the right message. I'm going to get actually take action and walk you through using the software right absolutely. I mean the whole concept of the challenge in the way we structure. What i've been ours and stuff is give folks to take action and put the pieces in place So that it's you know because in so many ways like the nobody does just walking around saying boy. I wanna i want some new software right but so so what we really focus on is trying to solve this problem so many businesses have not enough prospects coming in the door. They're not getting enough leads and not getting enough clients. That revenue isn't where they wanted to be and we're trying to solve that problem. Software is released like one component of it and we actually have clients who will go through our challenge and enjoy our program almost never even used the software because so many other resources that we help people with software is one component. All right let me close out with just asking you a little bit about yourself what do you what do you do for fun. Helped me get to know us to the next time i see you and people are clapping. Or you're standing in the corner. And i feel like maybe you feel i dunno to james bond for the event and meanwhile you're saying i gotta get back to my room and do something that's more fun. What's your thing what do you what do you like to do. So right now. Might obsessions are Fishing and drinking wine and I bought a lot. There's a little lake next to my house is like one hundred and twenty six acres. I bought a lot on it so that i could have access to the lake and that was just a few months ago. I had been out there fish in my ass off Wow it's really cold right now. So i can't i can't really get out there now. It's kind of frozen over but I've just. I've been loving fishing and in the wine thing. I'm really ended to studying wine reading about wine. Getting winds in from different parts of the world getting wines are really age that you can't find in stores in experimenting with that so more than just like you know getting buzzed guy at really studying it. What is it about fishing. Like i mean my dad has been super inefficient all of my life and for my first twenty years on this planet i really never gravitated toward it kind of pushed away from it. If anything i've i've really come to enjoy it i've got some good friends who are also really into it in over the last fifteen years of just gotten more and more into it. I just love going out there. Saying you know time flies when i'm on the boat fishing and not catching anything. It's a great time. So that's it. I've been find myself really gravitating towards things that i can't do with a cell phone like running. I can't though. I have to actually leave my phone at home because i will go and do something but things like things like that are just so so good for me. And they don't require the effort of staying focused because there's nothing else to do. You're you're stuck running stuck fishing. I imagine for hunters is like that too all right. Yep yep sure. People love hunting for so many of the same reasons like i. I don't know i'm not. i'm not into that. Never gone and killed deer or anything. It's not my thing. But i could see the appeal. I never did either. But you know what my assistant told me about. How her kids were doing it. Then i started asking her kids about it and you could see it there with older kids there with their father there quietly sitting and i guess it's called the blind right hours. What else can you do where your kids sit quietly with you. Even when they're adults and together you know all right for anyone wants to go check out the software. The site is connect three sixty five dot. Io if you want to take on this challenge. It's going to be starting a couple of days from when we publish this interview. Here's a url. It's connect three sixty five dot. Io slash mixture. gee. I'm not collecting any payment from this. I do of course want to hear from you what you think about it. I'm going to hear your progress. I want to hear about everything. You could always email me. Andrew at mixer g dot com about that and then finally i want to thank sponsors. Made this happen. Hostgator dot com slash mickey and gusto dot com slash mixer surgery. Josh thanks much. Hey thanks for having me. I really appreciate it.

lincoln josh turner josh tar russell brunson Kim phillips josh lincoln lincoln ryan leveque facebook tiktok mc sergio Josh tony robbins nathan chet hall franks
#1843 YEC Founder Series with Scott Gerber

Mixergy

51:48 min | 1 year ago

#1843 YEC Founder Series with Scott Gerber

"Hey there freedom fighters my name is Andrew Warner on the founder Mixer interview entrepreneurs for an audience of real entrepreneurs where often building their business while listening to these interviews a few weeks ago I interviewed an entrepreneur who was drinking heavily detailed how big is the revenue at this business it's well over ten million recurring revenue business we have over one hundred employees now all based is our last little sparring session it does come across his sparring sessions only because I have this like this vicious drive in for who I remember being introduced to over half a decade ago who got a lot of press but I don't feel built a huge company how did you now build this station and it's thankfully not to take down the other person or else I'd be like a pain in the ass it's just a really understand let's start with like where you are what we're trying to understand I feel heavy handed and he gets customers within this community so all that just kind of came together for me and I said what is it about the Wisey how did this Guy Scott what about the WII see or or maybe I stopped paying attention to it and stop realizing that it's been around me that when I look people up on linked in entrepreneurs here at Scotch when I talked to them just in private if they're part of why they talk about what they get out of it my favorite example is which creates the Forbes Councils which once again I look people up on their linked in profile on a regular basis in preparation for meetings in preparation for interviewing entrepreneurs they list they don't just have a list of the jobs that they had they list that they are in why ABC and when I talked to curious and I WANNA learn I wanna see what you've done it I can learn from him build based on and we're going to find that out here in this interview and find out how Scott Gerber took this little community that it's called the community company it builds and manages top quality professional groups in partnership with big brands. How did how did Scott then go to create the community company about the United States and you know it's it's really a privilege every single day to do kind of the things you mentioned before it's just helping people to which company and then beyond why you see this thing that is now this organization that creates communities likewise see for other companies like for they're part of the Forbes Council on that Lincoln how did he do it I'm so glad by the way Scott that I'm not the type of person who gets jealous because I would be jealous of what you've been what you've done instead you can find it thanks to two phenomenal sponsors I if you are looking to do email marketing you've got to check out active campaign and if you're looking to get strangers to understand what you do in close sales you gotta check out click funnels talk about later I Scott thanks for being here Happy Happy Day to you serves in a while artsy was on facebook I think built it up into a big community that influences a lot of entrepreneurs called why you see and then how he went and did it for other brands through the community company and what we better facilitate inactivity with peers that actually you know they want to connect with they want to build rapport with and solve challenges with and so forth so as people who want to build communities want build brand people are so proud of that they put it on their linked in profile right along with their university and often higher up on their league profile than universities how he did it the guy who made a Hoodie for me said Andrew there's no mixture g hoodie there's no mixture d. had them just gonNa make it for you and send it over and I loved it so much I bought one everyone on the team I said how do you get customers he said what he does is he goes into the White Sea community when he sees somebody asked a question about how do I get logo branded merchandise from my company he jumps in and he does it in a in a soft way so that the Business Journal's leadership trust similar at age collective that you do these are the different commuters you run what is similar about them all church so in essence we built a framework and technology platform that sort of run our thesis of community across all the brand but what makes them special obviously is the very idea of WHO's in you know we're very a good at building criteria based organizations that way that a truly is people who are you know that should be Wazir NYC in those are not the folks that are involved the building on this proven model now like you said almost what if somebody get in I know that each community is different but what does somebody get why you see it's kind of similar to Forbes similar highly targeted to these professionals they can utilize as specific lens they have security groups but similar so the ability to contribute content and thought leadership so what you're saying is number one there's a qualification of the set of qualifications you can't just say I WANNA be in Forbes I have money I'm going to pay you have to have I think with a number to various different benefits apply to sort of our three core pillars of connective connectivity visibility routes basically creating benefits is the forego directory listing which I have to say if you're not in charge of like this the little things that get your if you don't take charge alerted by the way Shane Mack is one of the original members of Wisey says been a member since day one he goes wait they have one hundred employees to Shane I'd kept in touch with him for a while and still didn't realize it on why is he was a facebook group it's a facebook group but we also have our own mobile and desktop applications as well so China for Jack privately a million in revenue or a million in funding to verticals are different throughout each of the different cases vacation is one thing what else did they have in common sorry and immediately I'll be honest with you my eyes rolled when I when I saw that I said I'll get to be on the Forbes directory who gives a rat you know and then I went and I interviewed the first set of search results for your name your sucker it's too frigging easy someone like me who's researching a guest gets your feedback your your research ahead of everyone else's it's up today I saw has some component where you get to publish on their site or get the publisher on other sites and with Forbes it was also you get to be in the Forbes director it hey I'm going to be traveling to this place entrepreneur that might be going through similar challenges someone around you can introduce me to or hey I need an expert in this needs to be a private conversation I went in I researched someone who about the interview show p Sharma raised good money I think it was she'll be as soon as I Google I see number three search result but if there's someone who's gone through that now is taking time off you might make an introduction for me that we're we're making very smart decisions of who the right people are mixed to maximize the somebody to help me with my profitability someone who understands my business you'll go privately reach out to another member and you'll do it and it was Ryan on your team who who would just go through his own huge someone who's about to meet you it's huge so get that so everyone of them has that at age I think you get to publish on adages website right correct okay and then there's connectivity which from experiences that are built into our overall ecosystem we have our concierge team so when you have a challenge or something specific you can actually reach out directly to our team crm and find people yes we have you know now it's much different situation but Ryan Paul might my co-founder business partner you know he he basically was like teams have really deep insight into every customer is what their goals are what specifically they're looking to achieve in their business what their business is with your own crm so if I tell someone on your team is one of our communities and there's a chat around that's very highly private chats but the community managers are actually tagging the exact people of that counsels necessarily right not necessarily trust really good at curation of the right kinds of people they're hiring set that's but the framework in the technology data he knows Nashville used to say the Godfather on my community building and his private you know former businesses in weeks or just put that logic on steroids really ensure that our community teams now our customer service team look what I'd really like to do is hire more people so I can take some time off I don't want my team to know that that I'm looking for time off but I needed mental you'll write that down you won't publicize when I blow off community this is why because I don't notice all the other stuff that happens behind the scenes like just another I it's hard work but I also Gli visibly is how do we get press you've always been freaking phenomenal at that and then growth is what business coaching ways to get group purchasing and buying different we've done this obviously you know we've now several interviews here obviously I'm not your audience we've grown substantially year over here for many years we've had looking to widely publicized on the forum and we can make some private seems introductions based on mutual love big on that where I could say I need some very services so it's like you sort of optimization pillar on your professional education pillar so things that are going to help you grow from collective we have podcast with our members of variety of different coaching services we help our members grow with grow revenue as well of course our marketplace's deals discounts kinds of deals and discounts meaning like the value proposition of time being spent on someone connecting and minimize all the effort it takes to do it in a perfect example is you know I was looking at the foreign right before under dollars a year to substantially got it and what's to turn a we don't go through our metrics attorney said I can't tell you over the time as different but it ranges anywhere from on the low side mid thousands to hire thousands of dollars of communities ranged from the lowest side of the call of eighteen you each of those four engagements that doesn't matter it was only four times it was the perfect four times and that's the difference between us and say general community management structure we have to be the floor whereas in the case manage on average and his history leaders trump's it's on the business journal sprout so visibility let's let's talk about that every one of these your time in my time is incredibly valuable in order to break into my daily routine or your daily routine I need to see such impacting value on whatever going you know tens of thousands of people that have gone through our program over the last decade any all of our various verticals because again is said you really care about the quality of the member but we two thousand people but because they're different markets different levels professions so forth might be under one unified brand my four councils but the curation in the value the health okay so connectivity I always think about how they have a facebook group maybe they leveled up with new software you always think about it as more than that how do we have people specific one hundred million dollar company like we have some groups you might contact us four times a year in one of our various benefits and we have to provide such an excellent level of I will say many media outlets us now either ours or their own version of where again you're getting basically a topic say what's the number one marketing advertising each other there's a place where if I'm looking you can do it said said a different way drew I think the failure of community is making it a platform decision right I know I'm trying to remember what it was it was a facebook group we did events a little bit later on but nothing formalized it was more just hey let's get together when there's people in different cities again very happy hour Lexi is another facebook group and other chat to manage yes it's cold at Forbes has their own little chat community but we gotta manage that what I don't see the behind the scenes stuff like you guys connect people allies it so that we could still go for a mass population individuals we highly curate the segment so in one community by ask only two hundred three hundred people whereas another one has thousand businesses at the time it was only after seeing the value we felt we were creating and what people felt community was like that about eight nine months in we started would be in that shot as well because not only do we have the ability to connect through email or other private means but if we think there are people that should be in the generalized forums well we're bringing them in originally a business and that's why it's become so successful across all the different businesses because we started from a place of just there wasn't something in the market that we self identify just us we'll think oh man my group should be facebook groups or migrant should be that that to me is that's the where but I think a lot of people forget the how pretty often that saying you know what if we're going to do this we need to make it a real business and the big trick I remember this conversation very well Ryan and I were having a conversation we said well the only way to do that we didn't want to be tissue after twenty twenty we answer twenty plus respondents that are all obviously highly curated real entrepreneurs is your executives roll that up Lincoln also gives them credibility what didn't work on the way to that or after that what are some of the early things that you offered members that were just a waste so okay I think we can name a few I won't name the companies because that would be unfair because I think some great companies we worked with were great companies but not great fits for our community I think we tried the group purchasing rates at some of the big insurance places like actually should save you the names are but various peo- that concierge level experience it's human trip you started out with why see was the first version of why you see just a facebook group or was it I because they had different expectations of yield with archbishop with the one that I admire the most was you said it's really hard for entrepreneurs get insurance ongoing and then of course we had our originally claimed to be called a QNA now it's called expert panels which was our initial foray into sort of these roundup hosts that membership has the recurring and basically said look we're going to reach out to all the members one at a time at that time was probably about a hundred fifty people we're not talking thousands now to get some really good people in the community I'll see if I could no there was no strategy and Brian and I did not go into Y C say man what a great business is going to be in fact we both at different money not enough time they don't really give it much thought beyond that I think this is where we have the benefit of one remember it's a curated audience is number one so you are paying for a pretty appear group let alone something to pay for we start charging till about a year and a half in and that point forward we started charging eventually building more I thought you weren't in charge because you said and I called every single one of them and I made the kitchen I said let me explain what it is and we had that time something like eighty five percent of people up and I I love subscription we have a strategy internally that we basically are building upon now to to look you know the easiest way to look at his red yellow green the thing that worked was the visibility people who were who were not that interested in being in another community where amazed that they could just answer question and then it shows up on Mashal which then gives them around so even though it might say he might hey you know what I get airport lounges let's just use it as a fake example I can totally see signing up for it I'm also the type of person we never uses it anyway the two bundle other businesses services into our business like you buy some you also get this and create a lot of noise created a lot of issues between us and our the Guy who brings them insurance I'M GONNA get a lot of press for you didn't explicitly say but there was a heavy press co a component to it so I was going to get to that in the second one I would say that's a little bit different Rivera audit of different businesses providers that we have here's chains Shane's question Shane saying you guys charge what you charge for this so every community congrats to the first one before you get insurance the first one is let's say hypothetically there is a product out there that entrepreneurs us and we're literally going to bundle it in era member actions that we believe they should take to be happy members and so we know based on a given point in time you know and will know even more ongoing you when you buy us you get both serve like let me like is it software or like like some sort of access play what's it like assuming you're right it's not it's not that sticky factor that's a big thing in retention based businesses you have to have services everything you investing is a cog in the wheel as much as it was a cog on appear now and so I think that it was if they were completing that means that they're happy it turns out that pushing people to complete actually gives them more stress makes them less happy right you might be logging in and so of course you're going to have your power users never community or twenty percents are going to be the ones that are every day but really when you look at our kinds of member if you're an executive sale they in membership spectrum of happy not happy and when you tell that Scott that secret sauce but I can say hi it's a series of data points that we not and that's value our ally on retention side how can you tell how do you know why people cancel usually what they say lots lots of certain people why they canceled it was not enough I want to do is tell everybody about my very first answer it is a company called active campaign if you're doing email marketing one of the beauties of active campaign chain I see he's listening one of the things that is looking to do with Stanford driven model or some third party revenue that is not your troll won't be going to sell other people that sell for members that seemed awkward the only way hi there why they're making these big decisions but it's that inbetween sticking around that we also want to know but nobody wants to check in with Scott here's wind sticking they may not even know let's go back to a moment site he also said trying to say here actually I'm getting a little bit lost if on his website he also had a way for people who are interested in listening would be so much more interesting if he said if you want to know how to publish enter your contact information and we'll send you the how to publish lists published information right here and if on his web did you know what let's take a moment we're going to find out what that is because that is a hard thing to do I saw Jason freed from base camp say the two best time to contact people when they sign up and when they canceled that's when you know groups of people some group who just WanNa listen and some group who just want to publish he can have a form on his side and say enter your email address and tell me what you want to know more about but that's kind of a pain in the butt to do yeah here your membership towards a bucket because you know when you talk to them this is what they signed up for you also have any followup check ins to see what are they happy about that they're staying around for you yes can have people fill in the information and say I'm looking to listen to the problem is people start to shift Shane you start to see that some people who are listening start to say you know what what would it be like if I could all software didn't ask people constantly ready to switch from being someone who's a listener to someone who's who's producing but instead dag them when they started watching a video about how to produce you to know where their interests are so extracting data points like we know like before buckets were gonNA offer value and so if I know that you're a bucket a working on it I forget what it is but he wants to edit and Polish Lee produce interviews for other people now at Shane you're going to have some radio lab yet was radio lab producers so now Shane's going to have to an interview tag them when they read a blog post about what it goes into doing an interview all those little tags allow you to know your subscriber better so that you can change the email that you sent out based on ask is he has this is the place where he does interviews he's now hired these professional professional editors Shane what NPR show were the very public different on boarding process we are waiting process not just digital education it's also we take phone calls for people were literally speaking every single member and so we are actually giving them sort of an interview those were the original things and then we grew from there as leach listening to our members because but at the beginning of why see what most people forget is going to videos on your site where you're explaining here's what our professional editors do to make each one of our podcast episodes look really Polish they're looking at all those now imagine if you're Bush and they're not ready to fill in a form and say I want to publish an interview they're just like feeling it out and the way that they're expressing that is by going to pages on your site chain where they could see how to publish true based like the most simplistic didn't they log into the platform in the last expert of something that based Diet so if you look at that and extrapolate data most other data points how what they've done that's the beauty of it so if you're out there listening to me and you want email marketing that will do all that based on what people do on your site not what they tell you what they actually are is is actually adding more stress but having that plaque thing that they could keep it in their office in part of the Forbes Council is padding no but that's the thing right so so airport juice or something like that guy but we found was utilization was very low like people would buy in for it wouldn't pertain US resulted did they win month for free then they will even give you two free consultations make sure used their email marketing automation software right and get all the value out of it and if you signed up for one of those sucker email provide taking action in taking the part of you gotta go to active campaign dot com slash MC surgery number one they will let you try it for free number two if you sign up they'll give you a second contribute value to their professional lives we're doing quarterly check INS or asking them very specific questions like things like what are you working on this quarter is there something specific hyper target audiences within your larger community around percents I would wanNA know that too I wanted to why are people signing up for my product communication with them to improve on their service so you the reality is is because we are constantly trying to be proactive with our members and deliver value at these days alright so the worst time in my opinion to try to get the survey in the end it is why do they churn you try to get as many as you can but the reality is lost the value of because I just think you can switch over by going by going to them and they will migrate you for free if you go to active campaign dot com slash MC surgery all right that is challenging in your business right now so using these kinds of questions were then able to get on more detailed phone calls or email them to also ask them questions while were Scott what what do you do in the middle to know that people are happy enough to stick while you you sorta hit it on the head before when you said Oh my God if I try to survey someone they never want to answer they apparently somehow giving them values so why should they make it as homework but again with our service being that human I where we are reaching out to members to see ever GONNA help us to get that member in their time and space to give us information that will help us to further fuel our utility as as a membership benefit realized benefit that was available to them no matter how much on boarding education newsletters yeah fuller busy so reinforcing that very org from an operational point of view and if you if you say okay if I'm GonNa Spend X. Even if excess highly yeah from the bulk rate is that going to basically be markets a WHO your team's working with you know she she basically is at any given point trying to figure out how do you turn around maybe hasn't seen the value right and and this is not unfortunately or fortunately something you may be able to scale massive but you know what over time the riches in retention based membership as Vinicius it is ensuring that you in between the membership cycles multiple times call them up yes what's going on in your business so fake messages in-app discussions like all the kinds of things so you are starting to see the people were not using the airport lounges as an example they weren't using it and also it wasn't something that was going to help them grow their business or you have you know the ten pocket people that are going to talk to another ten people that are happy and turned around the right way at the right time in their membership that's all others that they're going to do who I think we just lost a little bit of his time but it looks like Miranda's in the audience they we lost you there for a second year saying reinforcing it is a key part of it people would be throwing stuff at we went way off model I believed at the time that services we're going to be a big boon for our brand you know it's the same sort of thing with the issue that they came to you with and you realize that's not a good fit let's talk about another thing that wasn't a good fit or yup big biggest failure she's also gives us a moment to learn and to see where we can improve to take a member we give one example our head of pretension Miranda we are there as extension of their team but also to ensure that they realize more times than not after injured you'd be blown away that most people churn eastern our business because they didn't right by the US when things are going wrong circulating Maranda or you will we'll talk to people or someone on your team we'll talk to people it took too much time the opportunity cost was high and utilization was near non existent adding to the fact that was a regulatory nightmare because of all things excited to win two was in double down triple down or Drubel down on your lane don't go to create a second lane so fast so I would have thought that that made sense that connectivity visibility and growth drugs soon a bunch of stuff and the way that he got himself back on track was he joined organization called Y. E. C. Young Entrepreneur Council and I kind of sure on our own this one because I was the CEO was referring to before uh-huh Startup Insurance which if there was a dartboard in my office so to speak that would be all those are really important why not have in addition to it or maybe as part of growth all these extra benefits that people need anyway Yup so we do what we do currence which certainly has problems by you know everything from Zip code to type of care so so I think the moral story there was a stay in your lane no you're late grapple right now is thinking right the old and the platform had are they now diversify the revenue streams do ongoing revenue ensler and we were too young it was too expensive a very different way right we partner with best of breed services but don't own those services don't oh you're starting to own it you're starting to manage the insurance just for car we weren't having a series of benefits that they could tap into this'll be the third thing that I think I would add and this is where I think that the chambers of commerce another like old school joining save the actual like underwriting like that but we were owning the process of getting members directly into the hands of healthcare provider and that was just a very off model for us for not signing up sooner that's what I did go check out click funnels dot com slash mixture? Gee thanks for listening and now we're GonNa go just to the live audience leading the reality is is that focus and simplicity on what you know and what they're known for our where your investments in the community should go not always necessary use cases of creating individual activity based on a number of factors but but at the end of the day like our goal is to own experience because we don't irving something brand new net new another frigging thing on the checklist because it's just another thing you have to get on and if you're diverting three percent audience into a new but faster don't roll out benefits all the time we improve upon what we have we build upon the foundational elements because the more crap throw at them the less likely markelle product would not do that those are the kinds of things with that matter to us what about this so I noticed that the Forbes Council has concierge services but why is he doesn't you usually it does it does and that's part of what growth it would be part of the the fifty bells and whistles or to be at the behest of other business models we want to just keep honing in on the small things not necessarily say a light but or the bells and whistles trills that way marketing and visibility insert inside selling into the community or so high plus again our constituency is already at a certain level that they probably have the provider already connections and connections to us how facilitate your activity through either human interaction or through doesn't Forbes also like wouldn't Forbes Council allow me so counterintuitive I would think if there's a monthly membership adding more features will mean more people stick around even if they don't use it more people's the core which hurts the entire strategy led to an extra thing that you through it then that actually make sense but was a distraction so again I go back to the insurance product we do do a lot of chilling benefits but you're marketing one hundred percents and you're taking away from another core that was originally getting you fifteen percent you'll now you're basically just removed podcast my goal is to understand how entrepreneurs make the decisions that get them where they are and so to me this is especially interesting which is why I'm driving diving in on it because but something that is gonNa at some point they tell you the kinds of people you should connect with illegal group you're in that makes sense for your specific businesses a facebook as a mess being the visibility of the thing that's driving in order to push the thing that's not getting any let me tell the people who are listening the way that I think about questions people listening live and also I know the majority are GonNa be listening to record it's just another state so that's my biggest lesson to all community managers out there there you know and I'm the I'm the worst offender because I always want to be doing new cool find anything have the one key thing or the few key things that I need and so that is absolutely counterintuitive and it's actually reassuring because it is a little bit crazy making the perceived value bundle does make a lot of sense but again when your audience is highly curated not mass market and when you're going after a certain kind of person to get into a very different distracts from the real features that keep people around and people don't make the decision of do I keep my annual membership by monthly membership based on how much more do I have but around because you give them more stuff more reason stick around even if they don't use it because it's always like adjusting case I ever needed I could have it what you're showing me is no every time you add another feature schedule already you know the more that you just do it through legacy consistency for us has been much more effective I wish I could get chain on here. He's he's really revved up that is unbeatable in the markets but we handle none of it we don't we'll send you off to them if you ask us what do you think about insurance that's meets we didn't build systems around it say I've got mixed reggie premium membership what else can I throw at it while there's this group over here that's offering to do software bundle great let's do software bundle to another group over there that will give you discount on staples orders this right now with peos but we remove the entire process simply to say okay here's the three Peos we think are actually that are that are excellent Peos if you WANNA go get we've created a deal roic that the more you try to market it them the more you try to show off as a benefit the worst cities and so we try to make our buckets as clean and simple as possible and now we removed yeah nobody uses staples but what if they did now they're going to want to stay signed up because maybe one time they'll need it got it and you're showing me all that is different so that would also be would do for him he's absolutely right and that was a major learning of the early years because again our thinking was like what you just said Andrew let's just add more value more valuable says he says I ignored it because I kept doing more I didn't know what it did for me got it Shane is saying he ignored being wisey because it just kept doing more and then he did know what find tickets to a show or restaurant if I needed to know that there's another example Andrew so we went into that business two years ago we tried to like the going in and try to market externally for but it's finding those moments you know it's time a better example right you started the conversation with our facebook group when we started way back in the days is why to this day our facebook group in Weiss reactive you also have invested in our own proprietary technology over time is built around our specific we and much more cleanly with a much dedicated staffing effort behind each of those okay and visibility is yeah he's giving visibility is the one that I see a lot of people brag about without or value and then you lose your thesis you lose your core nobody knows what's your known floor now you're gone from this hyper focus group of young connecting to await but they also do air I need it and it's helping you to get the help you need when you need it those are the three quarters of those three pillars and all the other noise is gone and we do it much more tax are to creating the first community for a brand how you can get paid for those what you did that was different for them from what you did for yourself because now many people's got what is that I got this community is to get a stranger to fill in a form and give you some contact information and then what it takes to get them to buy and the thing that I talk about the most is something that happened to me by accident I was offering they're saying how they got it it's all these different all this different media let's let's come back in a moment and then talk about how you then went from there Shane's thing coming up now so what it now is is really those three benefits like and those are three course it's getting you visibility it's helping you directly connect in the moment that you on Bali people do not respect do not take seriously and it is a mistake because they grew in this community of direct online marketers people who are online we can express companies you can partner up with and now you get to say in addition to all this we will also get you the restaurant you want and it's a nice benefit but but the utilization rates are so low and they have a startup insurance and we had to a major rethink that was a major undertaking because now send your emails anymore it doesn't look like you're trying to get in as I travel the world I said look people stay in touch with me with my goals enter your email address and you'll get on a week and a monthly call with me and we'll help each other out and that did help me the only reason I got an article was somebody air and give them everything that we've learned here all right I let's talk about my second sponsor it's a company called Click Donald who click feel Scott in here in San Francisco in silicon source what is this I thought the bookkeeper made a mistake I then realized the bookkeeper they got it right she just dragged anyway this thing is built for sales built for collecting email also the blanket statement that would also be specific to our business because we're a much higher premium price points like when you look at things like aarp discount cards or things like that the more benefit strategy ship Bob Zap it over we'll send out all right do whatever you want she did it orders started coming in for people buying these free competes which was great and all she had to do was added click we can have them add them by this you've talked this how to use this to stay focused after somebody enters credit card there's something called an order bump on click finals I just they can also sign up for this program and get that how I do whatever I I forgot about it I started going through my books and I started seeing what's this extra revenue would like press a button on Clicks Donald at another page then she goes Andrew because she gets carried away with this stuff all of a sudden rebecca doesn't she's not a marketer but she gets away she was Andrew you know we can do is with one these ads about how I am in the Tacoma Club I've earned over a million dollars with just one of these can finals and then I went to a conference just last weekend and I kept answer is none of those is bandwidth and with executives that already do not have time therefore I have to find a way to beat you till the date in already with individuals and so the more you ragged box over I go stop it we don't need to if I dragged this box over underneath a credit card when people enter their credit card they'll be a little check box that if they check it for a few bucks L. it to them I know okay how do we do that I don't WanNa do look just zap it over we'll take the payments using stripe zap over the order to would we use ship odd great on the White Sea Person I'm just GONNA keep growing with smart about you as you said you know what Forbes because you've wanted these things at all these other businesses could use one of these things I think I could go and do it hey andrew I'm going to help you with your goal anyway someone on the team Rebecca said Andrew Islamic people fill out these forms why don't we just sell them these beads these beads or what you use to stay focused just addresses I have tons of other software that I can use to do that and click finals is absolutely the best if you go to click funnels dot com slash mix you can try it out for yourself I used to brag in flows it is drag and drop anyone even not a marketer like Rebecca can do it you end up closing sales in growing your your list go to click funnels dot com slash mixer do really I frigging loved them and I know you will too so then let's move on Scott how did you get your smiling as I do the ads the ads used to suck here on your current audience. You know it's interesting you have these we'll let me start with what we learned with why you see we learned that we could easily no we're hearing other people talk about how they're in the Tacoma Club one funnel over a million is not special for me but it's great for them as a software company that there's so many people now who are using click funnels and with one of these little suck the ads but I said I'm going to suck in public I'm going to get better and better at him okay let's talk about then how did you know how did you make the decision to go be very well was we have the engine and the understanding and the court game plan to do this for another community Ryan and I were not interested in thing in someone's hands or frankly I'll say Zomba CEO successes and the failures that you look like you're poor leader that's just trying to figure it out and so now I see consulting we're interested in a lifestyle type business we'd really wanted to go and and make this a scalable verticalised this so we said okay what's the logic WanNa drive at a track that is you know upward slog rolling rolling a snowball uphill type thing and we realized that what we did restate that we learned very in a very difficult lay the building the brand is incredibly hard building that aura that thesis that thing that people ends with them like for their audiences and so forth bringing entrepreneurs together so they were very forward thinking early on the obviously had a contributor model that was a quarter of their business at that time the thing that we have to understand here in San Francisco we outside of the Direct Marketing Space New Zealander stand is these guys that click bottles really homed in on what it takes like I said it was figuring out the brand I what kind of community can be put together under that brand resonates with that brand what's the opportunity market sizing and so forth who's there they've never monetize similarly three professional organizations style membership program More than say like an advertising relationship or something else begin to figure out where you're I'm way they were taking people to allowing entrepreneurs to write on their blog correct but it was a business model charting somehow from it they weren't Seo I Uh-huh and now it's the CEO of technology so they asked you to do this not walk I say I suggested to them and we both came to understand all the member experiences and you know obviously we've taken that and since launch with Ad Agencies Launch With Business Journal's but each one has a different flavor forty-three and they are the it factor in every single one of their markets right if you are in the Austin business if you're in the Atlanta business terms of what we can do with it the verticals that we create recurring revenue model that comes from it The our our team is the team behind everything that averages creates Michael Brand that we could take this not poached the core at that time which was why see and you know move into a new program and Forbes were package different we have found that we serve Gary specific customer that customer is a business owner or executive who has a substantial amount of responsibility and not a lot or he needed contact package when you look at all those factors you realize that if these brands can basically own their community beyond just the eyeball is paying advertisers support that they had many recurring revenue subscriptions in the traditional media parlance but they didn't have anything that was more than just an event or on honoring a ceremony aw then it's just a question of what rand do they resonate with and who ultimately do they need to connect with And when you look at that across the media landscape an attack executives from the enterprise wants to talk about technology and source the question is how do you ensure that your audiences are correct against the media properties and then deliver best thing that looks like a trophy or it looks like what is it don't you don't do that type of thing that comes from the brand yes and you just tell me all we basically we the brands give us a lot of because it's not the benefits that make membership special it's the community that makes it special utilize the benefits in different ways that's really the key so in older in say you know there's a lot of problems and so forth there but if you pick the right brand and the right audience then it's really about just bringing that audience together under our benefits technology programs the best way to move forward of us and we can entire business together and it's a joint venture archbishop at highest I can go into the details of it but we coat the entity in essence you know got it so we have a set of tools we're only going to be doing these three things connectivity growth and what was the third one and visibility were only going to do those things who else could interrupt the brands but you don't do any research to see well it turns out the forms people really admire the Forbes brand and they really would like to have something on their desk and so we're GonNa make this the basin executives that we have worked with a number of years vic- instantly got it doing wind what did you do with them and why see we were we were creating content with them we were doing panel discussion mall of bringing a brand but instead of entrepreneurs make him executives and so that's what we started doing we started vertical izing executive tears different categories for Tech Council was CTO. Aw in Georgia you know these are the business publications of record but they never had at that time a formalized membership program it's articles like this one on Techno Web dot co eleven ways novices can start the process of learning ai programming and it's answered rich so then how would you looking for his audiences that are the same and what brand are they going for right now and then a Saint Louis is going to see a lot of value in being a thought leader in the Saint Louis mainstream business community by being a thought leader in Saint Louis Finisher right no difference you know we work very very closely with our brands to be able to create a mutually control mutually agreeable experience that's great for our Costner's and they all have little differences right in terms of of who owns what markets you know it's very difficult initially to figure out which friend you WANNA partner with us you have to be very careful apartment with the wrong ran by accident because then in your community members like Rahul from resume seed Susan from Silo Ron and so on each one of them just answers one with one paragraph and apple that we think are interesting we're not mass marketers we hand select every single person for every community that we want to talk to which is important to you we're not like some of the others not communities people are willing to pay for yeah you know I think that what we have found is you know it's not a matter of our price point gift is our benefits is it who has a brand in a certain group of people that can benefit from it got it and usually by the way what I do is I I go to a to see where people getting their traffic go on and I think if you take news program with American city business journals here's an incredible company there a company that has you know forty different business journal stuff on talk to them there's not as much value they wanna be cemented into Saint Louis business community be connected to people on the ground spark way and also be connected to other around the country site and also on sites that are related that's the model that for visibility pillar yes for the visibility to Dubai ads also to bring in more growth to get more people to through the eyeballs here's at some point that ceiling to high in our model talk so how do you know what goes into it you talked about where the fences go how do you figure out what is it failed or challenge that happened as you're working with the new brand oh yeah I mean I'll give you a perfect one several years ago we had community with men's health and the service delivered but as an example of forum at Nyc a four Mexican Ford's in a forum that's an ad age reform reform that's in the business rose leadership trust the challenge of sometimes working with the media world is that it's imploding around us in some ways and their business models are having problems so men's health was Rodale Rodale was cower they actually like how growing your business it's been consistent for you at least on AH refs for at least five years that I've seen right here you know we'll just blast the billion people year it doesn't matter who they are what we're GonNa do an issue process so it's really about any marketing we do to get people our values whereas an executive class level very different in terms of how to use our benefits but at the same time eat delivery of those benefits is simple we figure interesting to tell us more about themselves determine if there are fitter and it's for all the brands it's how do we get content written by the members on the brand networks of communities again case point with American city business journals right now we're in the process of building forty individuals CEO groups in everyone of their markets so so we so I think that you know it's picking your partner is crucial in this industry because the media industry is going through such a consolidation period right now that you really want to make sure that the brands are going to be long lasting more about us to see if their offense but ultimately we don't sell based on those assets more visibility play because they have to go through the application all right how about a something published there you get them traffic and you also get visibility for yourself that's the that's the model for how you get attention yup it's organic it's three I mean we do a lot of outbound direct marketing other things for me originally as part of a sponsored property by city of years ago and it just made sense to to move it directly into the content engine of our normal day to day so here's what I'm taking away from this anyone who wants to build a community a lot of it is more hands on than I've created a slack rope go and talk because you're all the the play was just Ukraine but to content and advertising and so and so but the reality was they were open to the idea of what if you could take this benefits style model communities curse and so the entire business changed over a period of months because of changes that were not on our side of the equation there was a lot of turnover rodeo a lot of things that were out of expecting that every little benefit doesn't really take away from people who aren't using it let's pylon the benefits it's more like every other benefit that we add is a distraction from the ones the concierge services for you right and then the other thing is if you're building community look for those key things that keep people sticking around and get rid of everything else instead but the team behind it was going through so what are you looking for them in a partner while the beautiful part now is we have most of the media companies come to us now and we're just very slow on Licey and the other the other brands again any any advertising or what I would say you know non-personalised outreach that we do is about people learning can you partners for all the reasons I've stated you know we're not in the business of growing hundred meteorites right we're in the business of growing very big very wide network of opening on that negatively affected member experience because you know the partners simply put was going through a lot of changes we were going to allow changes with them at the end of the day we parted ways because the apathetic and emotionally intelligent team because you can have the best tools in the world enterprise software to help you do it scale but if someone doesn't understand what it's like to be name right it's more like what are you trying to get out of this a lot of it will be public but you know what maybe the most valuable stuff will be private and if you're trying to make connections we will do interested in say hey we're going to go work with Xyz company that you know might have won Reuben right that's not valuable to us we need something that's expansive at also feel small coming forward but the the thing that I really do your homework on the partners don't just get sold by the brand because the brand just like mintel today still our brand on out of it and what else what else am I missing here just like you said laser focus I think is absolutely make sure you have a revenue model that supports going to different conversations but at the end of the day it's the people were connecting the community value I'd say gloss people might not see the value of saving in Forbes because they were GONNA go business if people care about and you're risking creating a lot of Shane Max people who joined from the beginning but don't get involved because they get too confused by what's there instead of seeing this is the three things I can a week he's going back and forth

Scott Gerber Forbes Council Andrew Warner Guy Scott facebook founder Mixer interview United States ABC Georgia Tacoma Club Lincoln Gee one hundred million dollar eighty five percent eight nine months fifteen percent million dollars three quarters three percent five years