31 Burst results for "Seven Steps"
Using Content to Grow a Loyal Audience with Author Joe Pulizzi
"What is the essence. What is the heart. What is the soul of the content inc model so basically it's seven steps. It's sweet spot. The content tilt building the base. Then you focus on audience building. Then you drive your first stage of revenue and diversify into other areas other platforms and then the end one is used either sell or you go big or you create an amazing lifestyle. Business like you have with with fire nation. The couple things that i wanna talk about that are really important and things that we found that a lot of people might not agree with because it might not make sense but the one thing is the base the focus on one platform over and over again we find these content entrepreneurs were building multimillion dollar enterprises. They're not everywhere they are on youtube or twitch or they have a podcast or they have an amazing email newsletter. They're not doing everything at one time now. Later down the road that's the thing that's called diversification that step six but you have to build a minimum viable audience. I so that's that third step. That's really important and then two big issues in the model or one that the thing that i get the questions on most of the time jail diese sink called the content tilt and the content tilt is something that everyone has to have but most content creators don't and that's an area of differentiation. It's an area of little to no competition on the web where you actually have a chance to break through so that means you have to focus on a different topic. You have to focus on a different audience type. You have to focus on a different platform. You have to tell a different story it. You can't talk about the same old things that everyone else is talking about in the same way like for you. I mean you did a great job. There were really no entrepreneur. Podcast that were daily when you started your thing and you knew that you saw that as your Opportunity and that became your content. Tilt so with me you know when we started content marketing institute our whole thing was hey. Can we build a category and call at content marketing. Nobody was using that term. But we went into that. We've focused all of our efforts on content marketing and three years. Later we built a million dollar enterprise but it a lot of people forget that all. I can't just talk about the same old thing. Or this is what i love and this is what i know. No you have to figure out what the audience is. Pain points are what keep keeps them up at night. And then you can figure out how you're going to position your content around
Fishing on Anonymous Poker Sites
"I'm a huge fan of processes and systems right. I mean in these podcasts. I often give you three steps. Five seven steps. These are the things you need to do blah blah blah. All the jazz right well. When it comes to going fishing on anonymous poker site sites. I have a three step process. Step one is fine. The fish step to isolate the fish. Step three exploit the fish. I'm going to dive into each of those right now. For you step one was to find the fish and for those of you might not know let me give you a definition for the word fish or for the player type fish right. This is a weak level. One player that means they mostly only think about their cards in the board. They're often recreational and they play just way too many hands. In general most of the time fish are passive. But some fish are hyper aggressive and we might call those maniacs or dunks now what are the pre flop actions that indicate a fish now. These are prevalent on anonymous sites. But they're actually across. The board tournaments sitting goes live poker anonymous sites No limit limit poker. They're everywhere right. Listen to these right here. This whole of these will indicate a fish. And if you listen to this podcast. Everything i'm about to tell you is often what i tell you not to do. Right in these various strategy podcasts. So the first one the thing that indicates a fish is any limping at all. The next one is calling to frequently. If you look at a player and you say to yourself oh this guy is always calling. Yeah he's a fish right. Maybe you see these players doing a lot of over calling. That means they call after someone else calls or over limping. Someone else limps. I in vail limp two players limp there the third lemper another pre flop action that indicates a fish is raising and then calling every three bet so basically they just can't find a fold after putting chips in the pot. Another fishy play defending the blinds with any two cards or because it suited or they just can't even fold the jack seven off suit because they put in the big blind already. They're not gonna let you take it from them. Lastly if you're on an online site and you have access to a hud v pip might be greater than twenty five percent. You'll also see a huge gap between v. pippen pfr and those maniacs. Those dunks hyper aggressive fish. They're gonna have a pfr of greater than twenty five percent. Now let me ask you a question. What are the post flop indications of a fish. I have my ideas and let me give. There's four of them for you right now. Number one is that they're calling station. They just overpay with any pair and any draw number two. They fold way too easily on the flop. Turn and that's awesome right because they're just super honest on one of those streets and because they play too many hands remember that veep pip is greater than twenty five percent and they defend away too often they defend it's on pre flop and so they they help you build a nice pot but they give up on the flop return super easily. Yeah that's a player to target one hundred percent right. You're printing money when you see flops against them.
"seven steps" Discussed on OC Talk Radio
"A a reevaluation of myself. A hard look at say. Who's holding you back. Buddy is at this and them and those or is it me so i it was aristotle. I'm not. I'm not all set this out. Still be true and it must follow as the night day dow can not be be. How does it to the final self be true. It's align it must follow us a night debate and endow be foster anyone so the best of the first and greatest victory is to conquer self and you know what gets me even more hope is that. If you can't somehow cl- you see the mountain you now understand the steps to go up the hill. It gets hard you wanna quit. You don't believe you don't want to persist et cetera et cetera. There is one other hope that you didn't give us. There's a coach to help you. Well actually you know. The coach's office game today as far as his on the coach. And here's the thing it was. It was shakespeare shakespeare. Said i self be true. Yes right was out of the santa person. Greatest victory conquer self or socrates. I was i doubt they were like back and forth right. Exactly all got pull out. I got to say is if if people are getting value from this show if they if they can literally see themselves close in the wealth gap in their life. Yes i want to do is continue to continue to listen to these podcasts. Continuing of the us on on you to and in the beginning you may not see any change but if you have the desire and you're using these seven steps and you're doing it consistently i can almost guarantee that you will begin to see the change in your life and it's gonna start out small. Start out as baby steps right if you eventually. If you look at a baby and then you see that baby so determined to walk. But they're falling trying all the time but he but you gotta let the baby go through that process right because that's how they learn how to walk. Well we love you even when you fall in you fail. We're here to help pick you up. How do they get a hold of you. Give us Give us some some way to give us the step to take today and how to reach you all i want you to do is is you know Download the free app. You're going to go. You just gonna text tyrone french. Two three six two six zero three six three six two six zero three two three six two six zero or just. Give me a call. Call me at eight seven seven two nine six five one nine two again..
"seven steps" Discussed on OC Talk Radio
"It all doesn't work then go through it one hundred more times to figure out what you're missing exactly you don't quitting isn't the answer giving up isn't the you know there's a solution there just because you can't see it right now doesn't mean there isn't one there. The reason people tend to quit is because they don't they don't they. Don't count the cost. They don't see the cost associated with quitting. But it's more expensive. It's more expensive in the united states to quit and to live in poverty than it is to be wealthy so we been but quit quitting seem so easy all the time. I'm out there. I'm out there trying to make the football team in it's hard. It's just easy to quit. I've heard this this saying that. If it was never ever eased a do more people do it. Yeah right everybody do it. And the reason being is because there's only a few of a lot of people that's willing to persist pass that pain. Give me an example. I was in the When i was in the army. And you're in the army before you're in the navy. I was in an army after the navy. Oh so when when i see the army. Navy game conflicted. Okay but the make a point We i was in basic training. I went through basic training at I was when i graduated basic training. I was thirty seven years old. But you know this. Is you gotta talk about this more. You went through all this years in the navy and then you quit and you went to it again and another surface. That'd be at that'll be another show again. This this patriotic thing. Sometime with pop up inside of me. And i would just you know but anyway make a long story short. I mean we're in basic training. And i'm thirty six years old and these guys can't believe that this thirty six thirty six year old man is is. Is smoking these kids you know. As far as i keeping up with him. Matter of fact. I'm leading them. I was a squad leader whole nine yards. I didn't want to run the company. Because i wanted another kid another younger guy to to run the company and i was support them. And that's what i did. I took that support position anyway. Making also short Drill instructor came in. He was upset about something and what they wanted to do was just they wanted to the company and its physical training right. And you're all you're constantly going through this physical training make you stronger but they use it as a form of discipline so bottom lines were out there. We had We had our weapons in our hand. And we're doing like justin jack with the weapon and we're in the barracks and the windows closed and burn up and we're doing these jumping jacks with the weapons. We're dress with swit- paul. My face was sweating does drenched with sweat..
"seven steps" Discussed on OC Talk Radio
"There's a scripture says Faith comes by hearing and hearing by the word of god great man. I didn't hear that. What did you say her. Faith comes by hearing and hearing by the word of god so remember we said everything starts out with the word. Yeah which is the first step and then you have to hear it which is the second step and then you have to believe it is already in the scripture. This faith comes by hearing and hearing by the word of god and people have used scripture. I don't know how many times but they never understood that they were saying now because it. Because i think of it as a spiritual afterlife story. I don't think of it as today. Real life story. This isn't about. Faith is something beyond what i can see. I look around me. And i don't see any way out but again best your reality that i create that you create the mixes. Which is the lie. Stops you from being that creator and living in lebanon abundance that is your birthright and again. I'm not saying not even sing that. I can be a crater. You're saying i was born to be a creator. You you you. It's like a hammer a hammer discovers all of eight develop consciousness and says wow you know i was my purpose is to drive nails and just as wall right and i'm very good at it but i was trying to be a screwdriver. Rows time be to feel like the screw not the screwdriver. Things weren't working out for me and she'll guide in my lane and i realized what my purpose was and so now i'm i'm happy and i am satisfied with what i am doing and i'm gonna do. I'm knocking. Some people are like that with with creating wealth. Yeah some people are like that as far as you know developing a home cannot give us credit. Stop you for one. Second one of my best friends. I've known for years we went to school together is worth a ton of money and i've always looked at myself and said you know what i'm all smarter. I think he is I think i got a little more on the ball. Sometimes than he does. Why is he got so much more money. And i've had to answer this question. An harsh weighed myself. He believes he just always thinks i'm going to make money. He never doubts that he's gonna do it even tough times. When he's been broke he just thought okay. I'll just. There was no doubt in his mind that he could do it. Where many times. I doubted i could do it. I didn't believe i could do it. Exactly and paul. I'm gonna. I'm gonna tell you a little story. I got a friend of mine that i grew up with..
"seven steps" Discussed on OC Talk Radio
"Word became flesh so genesis we don't relate to whereas we can relate to the word becoming flesh in john but we don't relate to the word becoming flesh in genesis because he said light but the word became light just like the word became flesh the the what the things that are spiritual become natural energy translates and transform into matter. And that's what he's saying. Wow you're not. I i'm asking you slow down. You're on a roll. So i don't want you to slow down. This is mind blowing stuff here. It starts with a thought it starts with a vision. It starts with a word. Maybe today's the word. Yes yes. I mean that. What you just said is perfect because today is the work because you could yesterday doesn't exist and tomorrow is just a fantasy. The only thing that we will ever have is today which is created by the word. Wow and so every motivational speaker. Every teacher undestands based on it as far as she meant it has to start out with a vision with a go. But if you start out with that word and then you have to hear that word. 'cause see the word is wisdom but you have to be able to hear it And once she heard that word then the next step is this is a choice. Then you have to believe it. That's the that's the one we've been hung up with now for the last while. I think that we kept going round round. We'd even talk line. I've talked about this. What what is it people. Don't get the here it I preach it. I teach it. They hear it. And i said i don't think they believe it believing it and so but that's a choice and we call it faith Gesture live by faith. i'll give you another example. Faith is the substance of things hoped for the evidence of things not seen. That's the key it's it's a it's a transform what you see..
"seven steps" Discussed on OC Talk Radio
"That's gonna ruin me. That's going to bury me in debt. We like the term life insurance. I mean nobody wants. Nobody wants to buy life insurance. But if you ask somebody hey do you have a policy or contract in place that will protect your loved ones income in case something happens to them. Oh yeah absolutely right absolutely so we live in. We live in this world where things again are so competitive. Where if we just kind of You know did a hundred and eighty degree phase shift and began to see that we're creators and that we can create the lifestyle and reality that we've want then everything becomes everything becomes balanced everything becomes What's the word that i'm looking for. But but you have this Harmony to it. There's a harmony exactly. There's a harm in the balanced and now everything is not as stressful. And you're you're basically you're staying in your lane and you're instead of trying to swim upstream you just turn it around and now you're just going with the flow. The flow is actually another term for gravity. So give me a couple example. I hear what you're saying but my my lizard brain is saying you know a my aspirational brain saying. Maybe there's hope maybe up. Maybe there is ordinary steps for ordinary. People like me. Give me some ways. I can create. Because i feel like monsters. Don't feel like a crater. my wife always says. I don't know how you create stuff. I'm not a crater. i can't create. I said you created a child. You created Others are created a home. Here you've created other sorts of well. She said well. That's just comes natural. I said sodas creativity if you unleash it exactly now. So i'm gonna give this to my listeners in seven steps okay. I want you to grab a pan on your phone. Not a note pad or you can go. You can record this but these are an up. Here's a disclaimer. These are not my seven steps These are steps..
"seven steps" Discussed on OC Talk Radio
"Neighbor as yourself which we call the golden rule. If we shoot a live by that we would understand that. We can't do anything to anyone else without doing it to ourselves. First and stumble onto your hitting so many things. I could stop you. One hundred times should talk about this one. Do we do you. Follow the law of abundance. Is there plenty and we. We need more. We just go grow more crops start. More businesses create more stuff. Whatever we need we create or do we live in a world of scarcity. And then i gotta take it from you. 'cause there's only one and you got it and i want it when you understand the law of gravity you don't have to you have to believe in gravity you know you know how you don't have to convince somebody that grabbed the exists. I don't believe in gravity. You fine you know that. That's your reality. that's your ultimate skill. i'll take universe that you live in. But i tell you what all you have to do is just you know it's gonna kick in if you if you you stumble on the sidewalk and all of a sudden you fall on the ground. You scrape your knees. It's not you have this. Eureka moment best just the law of gravity that that that kicked man that you didn't believe so same thing with abundance yay and the same thing with abundance. I know people teach the prosperity gospel. No one should be in all the stuff of let's say who Who i don't believe in but the notion that there is do we live in a world of scarcity that we have to fight each other for things we winner and loser or do we live in a world of abundance where we can create more see. We confuse things as a human species. And we complicate things and so all you gotta do is think about oxygen okay. Action is no now you not nice oxygen or air is there a scarcity for air and oxygen no on this level no matter of fact you don't even think about yeah you just benefit from it every single day that you.
"seven steps" Discussed on OC Talk Radio
"Welcome back everybody. It's time once again for closing the wealth gap the one show may be the only showed shows you how to close the wealth gap in your own life with the man who done it for many are wealth coach himself. Tyrone french pay tyrone amos. Paul roberts how are you doing today. Sir i am Bright eyed and bushy tailed. I'm ready as they say for a. I got my notepad. I got my thinking cap on here. And i'm starting to wrap my head around that. Maybe maybe if i listen to you and quit fighting this thing maybe i could learn that. I can have some kind of wealth to ordinary. People can ever ordinary wealth for everyday people. Start to think it's possible it is possible and first of all. I wanna give a shout out all of our listeners. And are you to view viewers. Just want to say. Thank you for You know listening in and the communist and the feedback that we're getting and you guys. You inspired me to defy topics that you're interested in and not just things that we can have a podcast and things that we can just talk about the things that's going to impact you and your family's key directly. That's the key you know for a long time. I know we all get pressured. You don't think anybody's listening if they are not taken action. And i think we identified the prom. 'cause an awful lot of people. They aspire to wealth. They just don't believe it's for them well. It goes back to even breaking down. Goals a of people. Look at like Accumulating wealth or creating wealth. And they look at at estes shoes task that they never be able to elect mountain that they can never skill exact. And just like what goes you just. You have to break it now in byte sized components how do we how do you eat a elephant. One bite and bite at a time. Exact just every day habitual things that that wealthy people do on a consistent basis to whereas you eventually get this thing called the compound effect and all of a sudden you've amassed this wealth that's produced generating income where you have income producing asset. And then once you get to the point where that asset in that income stream is solidified. The start another one. Then you start another one in these nat p..
"seven steps" Discussed on OC Talk Radio
"Welcome back everybody. It's time once again for closing the wealth gap the one show may be the only showed shows you how to close the wealth gap in your home life with the man who's done it for many are well coach himself. Tyrone french pay tyrone. Hey paul roberts. How are you doing today sir. I am Bright eyed and bushy tailed. I'm ready as they say for a. I got my notepad. I got my thinking cap on here. And i'm starting to wrap my head around that. Maybe maybe if i listen to you and quit fighting this thing maybe i could learn that. I can have some kind of wealth to ordinary. People can ever ordinary wealth for everyday people started to think as possible. It is possible and first of all. I wanna give a shout to all of our listeners. And are you to new viewers Just want to say. Thank you for You know listening in and the communist and the feedback that we're getting and you guys. You inspired me to defy topics that you're interested in and not just things that we can have a podcast and things that we can just talk about the things that's going to impact you and your family's key directly. That's the key you know for a long time. I know we all get pressured. You don't think anybody's listening if they are not taking action. And i think we identified the prompt because an awful lot of people. They aspire to wealth. They just don't believe it's for them. Well it goes back to even breaking down goals. A lot of people. Look at like accumulating wealth creating wealth and they look at at s shoes task that they never be able to like does mountain that they can never scale exact and just like what goes you just. You have to break it now in byte sized components. How do we how do you eat a elephant. One bite at a time invited a time. Exact every day habitual things that the wealthy people do on a consistent basis to whereas you eventually get this thing called the compound effect and all of a sudden. You've amassed this wealth that's produced generating income where you have an income producing asset and then once you get to the point where that asset in that income stream is solidified. The start another one. And then you start another Another one p..
How to Repair Your Client Relationship When Things Go Wrong
"How do you repair your client relationship when things go wrong. There's a critical juncture in a client relationship. When something goes sideways we all know. Even the best strongest relationships encounter a rough patch. Now and then this is the inflection point where the relationship can take a wicked turn for the worse or become stronger through recovery. Here my seven steps to repair your relationship and avoid planting a bitter seed one keeping sharp focus that this is the point. Your customer is the most insecure to you need to perform emotional repair three. Stop explain for engage in dramatic listening five. Remember it's all about the customer's perspective. Six show that you value the customer seven. Make it right to help frame these steps. I embraced that a complaint is the customers way to help us do business. Better a critical component for recovery from a mishap is step number two performing emotional repair. And i have a story that will help illustrate this. There was a situation where we missed completing the emotional repair necessary for a successful service recovery. Here's what happened. Our client attempted to contact us at the end of the business day and our customer service agreement coverage had ended by that time thus there was no one available on the customer service team to take the clients call at that point. The next escalation point for the client was me. Unfortunately i was unavailable for several hours. Due to a family event
Kate Erickson on Creating a Content Production Plan
"Cates. Say what's up to fire nation and share something that you believe about becoming successful that most people disagree with well. Fire nation so excited to be on the mic with you today. John thanks for inviting me on the show super happy to be here and one thing that i believe about being successful that i think a lot of people would probably disagree with is the fact that you do not have to even have like ever experienced anything entrepreneurial in your life up until the point that you decide to commit to becoming a successful entrepreneur. I don't think you have to have that experience or like have grown up working. Lemonade stands or any of that stuff. That i typically hear from entrepreneurs was their childhood. Unlike many never did any of that stuff. That's you and me both. By the way. I was in fact what i consider quite a lazy as a child growing up i was like as long as i have twenty bucks in my pocket. That's all i need. A dollar more will be a waste of my time and energy. So let's go to the movies or south things so with you on that. Not born in entrepreneur but it is possible for anybody who wants it and fire nation. Speaking of wanting it's part of wanting it's going to be creating a content production plan because that's going to be part of succeeding in that want. And of course. I am brought. I have brought the engine of entrepreneurs on fire to rock the mic on this topic. We're gonna be getting into her. Insanely awesome seven step content production plan. But before we do. Let's give people a little context because you went from account executive at an advertising and marketing agency to being the engine on fire. So let's just chat about those first few months in the business and what. It was like finding your way as an entrepreneur. Yeah i mean. Does it super on topic. I guess with my belief that you know. I don't really know a ton about entrepreneurship. When i left my job and joined you on team and so those first few months were like drinking from a fire hose. My eyes were popping out of my head. Half the time there so much terminology and things that i was learning that i just. I didn't even know that they existed. So those first few months were a little. I guess i would say maybe a little overwhelming just from the respect of i wanted to be quote unquote caught up so fast and like so badly to wear like i just wanted to understand everything so really had to take a step back and kind of coach myself through which john you helped him with many times. It's like i wanted to be at step one hundred but i needed to be okay with the fact that i was at step one and Taking a step back and appreciating like the little steps in the little lessons that i was learning knowing that those would all add up and bring me to step one hundred eventually. That was really key in helping me at one. Enjoy the journey and two. I just feel like. I was able to absorb things a lot better. I feel like it served me really well to take the time to learn those things even though as anxious and wanted to skip ahead But to really take the time to learn those things. Because then when i did get to step fifty i mean very few times. Do i feel. I've had to like reverse engineer my myself like back to a lesson that i quote unquote skipped. Because i really didn't get much took the time to learn the things to you know. Make myself better and learn how to be a great entrepreneur.
Sexy is Timeless With Luisa Diaz
"Luisa the welcome to come see us fan Saddest On people well-meant went guantanamo's kenneth lisa. What's your heritage come from who kansas louisa. Well kidneys louisa is trying to figure it out. But i i tell you what i am and what i've been doing what doing so i am not enough from venezuela in i grew up in venezuelan with my grandparents with i adore magnum weather. I grew up in small town in venezuela though what the super super state and they have the opportunity to come to the united states. And then some i came here to study. I went to the university to four business when i came here. Didn't know how to speak english at all in a hear about that. You didn't either an idea exactly what you may show one of your blood. 'cause i wanted to learn so bad so i wanted to surround myself with people that only speak english because i wanted to ask so. It wasn't very hard challenged. Because when i went to college didn't know how to speak english at all i so i knew in. Ibm it goes. I guess he'll was in noise Yes so but i didn't give up. I finished my education which was So so so happy and telling you a little bit about me from venezuela combing In had done so many other. Great things that you're going to be asking reward about it but you want me to answer the specific questions seven steps news. Okay good question. i can't him. I got married my first mary. I and my sick of marriage. Now when i met my hus- every though so i will have because my husband used to work for the american embassy in meeting in my country when i was ecstatic in one of the university concert that that was administered. Minnesota was beautiful lone That you here panda venezuela unfortunately very very sad contouring. Now people that really hungry that is not venezuela i grow up the minnesota eyebrow was a beautiful country has beautiful memories of my country. Anees very sad to see the country. The people desperate this matter saying is not the same by that is not when you are hungry on the is doing nothing for you. You know people lose the dignity people whose fact people lose who they are is like you said different things is that the footing is likely john gordon. My concert right now on his breaks my heart by amid my husband there in move here in continue with my education so that was the freeze tonight. Came him so you met him there and then he was like it's time to move back home anthems banana. Who does yes. We got married in my country and then via allows magnon. No noise is so funny but cook when the when i met my husband ex husband you know. He wasn't typical american told Blue is very hansel. I guess he has the most beautiful blue eyes is like. I was saying lowest. Lou is by didn't know how to speak spanish in. I didn't know how to speak english so when we met. He says ola senior double nita us like okay. So we went out a few timelines for launch. He used to pick me out for launch in. We launched and we'll look each other and we couldn't speak with assist mile. It was so cute in. We need that like a couple. Moore's acrimony guests at the ultra takeover. Nicotiana kimmy get it. I see it knows or he does he hope one day i said to hindu nowak. Don't call me don't call me anymore. I need to speak to you. I need to talk to you. Glad continual and so he was very sad in three months. He called me back. He was speaking spanish separately. Sap cohe layer is finding by himself. She in the newspaper bowl. So classes i Three mosey call me and louisa. Komo is task unit seat on more. Saudi yo who is there who is this. So yeah and how our love story star mary. Yeah
"seven steps" Discussed on WDUN AM550
"It. Minutes after seven. Stepping into this brand New morning. Be careful where you step might be little slipper. Let's find out more to check your access. Wdun forecast with John Weatherby possible black eyes this morning, but mostly sunny for the day West winds gusting up to 30 High of 38 Mostly clear 27 tonight tomorrow mostly sunny 20% chance of afternoon showers. High 49 showers, Possibly a thunderstorm 38 Wednesday night. Thursday. Showers possibly thunderstorms, some locally heavy rainfall high of 51, Then Friday mostly sunny, breezy, cooler 43 24 Friday night Saturday Sunshine High 49 from the Access Wdun Weather Center. I'm meteorologist Tom Wetherby just got this text in from Ray out on the road says So we have a few snowflakes in Telmo and No, I'm not behind a chicken truck. So watch out this morning. Nothing heavy going on out there just might see a few of those scattered but for the most part what you're looking for his black ice and hopefully you're not going to find it. It is breezy winds. 15 18 Mile an hour gusts so far, the humidity and 85% sunshine up with us in eight minutes and 7 18 setting tonight at 6 20. Let's take a look around the area. As far as temperatures are concerned to begin the day we take a look at Dawsonville. We're starting the day 29 degrees. Let's check in this morning with Let's go to Jefferson Jefferson. Starting today at 30 to Gainesville. We've had a new morning loan We started 33. We've gone down worth 31 with a wind chill of 20 in North Georgia's news talk Wdun. This traffic report is sponsored by Great American Cookies. We have our first road to fall victim to the ice this morning, and that's in White County, where Richard B. Russell Scenic Highway is shut down. The entirety of the highway closed from white up in the Union County. If you're in that area now you're either gonna want to use us 1 29 or highway.
"seven steps" Discussed on WMAL 630AM
"Seven steps to Retirement Success, 3018500683. Well, of course, you can request your very own copy at winter Troxel dot com. That moves us right into step Number six, which is to create a distribution plan. It is to create a distribution plan. You know, it's fascinating. I went to Dave and Buster's many years ago, and for some of you have been listening to the radio show for several years. You've probably heard this story because I just think it matches up so well. What it means have a distribution plan. So my kids were young and I walk into the kitchen on a Sunday morning and just say, Hey, guys, we're gonna go to Dave and Buster's this afternoon, right to cheers, right? Wild applause for my two sons as they were super excited to go and we we load up in the minivan and we head off the White Flint Mall. And we get into the parking lot, and it's been torn down like literally torn down, demolished. Okay, Well, you have young kids, or if you have green kids, then you know, you just don't go home. Is now I've had all this build up of expectation. So we found ourselves out it here. Rondo, Mel. I'm never sure how tow pronounce it mall and they have a David Buster's there and so we get there and I walk into this place and it is so busy That the temperature would have, like 15 degrees from the hallway. It is crazy, and so we go in this place. They have hundreds of games all over the place, and we're just kind of we had never been there. Performers kind of feeling our way around and Camden. My youngest plays this game like it's kind of reminded me of the price is right Showcase showdown well He pulls this lever in the wheel turns and it landed on 1000 tickets. And I didn't even know the game's gave out tickets. But they Diogo and 1000 is a lot of tickets. It is a kind of tickets, sirens go off and they come out of a pretty good speed that it takes a good five minutes for 1000 tickets to come out and attendants came over like these popcorn boxes, But the tickets in candles like flying I mean, literally looked at his feet. He was about six inches off the ground the entire time. And you know what? He never left that spot. He never left that spot. Sometimes we had to move them over physically so that someone else could go and then we put him back in line. He never had 1000 again. But you got some tickets and he built up tickets, But he.
"seven steps" Discussed on CREATE with Katrina Julia
"Super focused on one to two to three things daily set up weekly goals. Kpi's in track them. So this helps you level up in many many ways by taking action in any of these steps you will transform your life from the inside out. I can't wait to see how you transform an guys as always take screenshot share tag us on the show tag on your channels At limitless global girl. Right now at katrina. Julia and both channels and At fit life creation. We will reshare. And if you leave a review on the show. I will also shot out on the show because helps us it helps you et cetera. And as always remember create transform and inspire. You are born to all tabs on. Stay well money. Marketing business travel to create a life visit already head on over to the blog. The podcast and the threes to jumpstart your transformation. You're ready to dive into the online courses. The live of that or the retreat. And if you wanted to create with our community on an even deeper level definitely check out. Our ships are influenced her collaborations management and engaging. Let's create it..
"seven steps" Discussed on CREATE with Katrina Julia
"Social media like a boss. Pr travel influencer marketing. And so much more. The bull summit is going to include extended versions of all that plus digital workbook for the day and content access end a seven day challenge online after the event on top of not. If you upgrade to the full summit in the mastermind you get all that plus added sessions for several days. After like content batching financial strategy videos like a boss in one month inner mastermind. The chretien club. Which you're going to hear about it a bit and if you upgrade to the bull on experienced the vip you get the full summit. The mastermind the seventy challenge the online course in a week course and as slew of.
How To Make A YouTube Ad Campaign To Promote A Webinar
"Install. podcast this podcast, we help marketers and business owners just like you get more value out of the fit your marketing efforts. My is Dan golden from video dot TV, where we help you utter game on Youtube for business and transform your viewers into loyal customers and our new business also is vid target dot io where we help you get a higher return on your too bad spend with targeted Youtube video placement lists along with my co-host she's the powerhouse video marketer from San Francisco. It's R. E. N. W. T. w. e. l. e., y. reneged from video explained. Hello. Renee Hello Dane today I'm happy as chocolate bunny on the day. Easter. Coaching this podcast but are you thrilled earl undelighted all of the things. And Rene, what do you do at video explained? That he explained I, offer video production and consulting services to help companies use video to build credibility, generate leads and convert those leads into paying customers. Okay and you the listener you should know that as always you can follow along in the PODCAST APP you're listening to right now with the transcript and the links and hey, let us know what you think and tweet us here on the show. I'm dain golden she's RT, Lee on twitter. And today we have a special guest. It's Jake Larson of video power marketing welcome Jake. Hey guys. It's good to be or I'm happy as a chocolate bunny as well. On a day after eastern, you made it. We made it through. Fantastic Jake Larson. We asked you on the video marketing value podcast today because longtime, you've been running the video power marketing company and you now have the Youtube ads playbook course, which I am a very energetic participants in which is great. You guys create ads, you manage campaigns for businesses of all kinds and I wanted to ask you because you guys wrote a blog post recently about how to drive Webinar registrations with YouTube bads, and this is very big for anyone's who's doing a B. Two B.. Type of business which we love helping people on with this podcast. Is this a good topic for today? I'm is really relevant I. Think. webinars have been around for a long time and they're still working and so in a lot of the clients that we're working with the have the have webinars, which is a great way to build trust in the marketplace. And Use it as an educational piece to train your audience at the teach them a valuable skill sets and then. Towards the end of. The. Webinar. You can invite them to take further action to help grow your business whether it be an application to work with you can purchase your program. So it's a great way to deliver value in the marketplace and also help grow your business to. Yeah. So I, completely agree with you I think webinars can be really effective for businesses but I also think Sometimes people don't really have a good understanding of the strategy behind their webinars and how to drive people to those webinars and how to get as much value out of them as possible and so I'm really excited about this topic as we've mentioned Webinar registrations or Keith for many types of businesses, particularly high ticket items such as you know what most companies will sell. So they're not selling a ten dollar subscription they're selling. Their products worth thirty, thousand dollars or ten thousand dollars or whatever. It might be kind of high ticket items. is also good for coaches, promoting courses and other types of things. So how should we think about the structure of a Webinar video ad on Youtube in a way that might be different than other types of? Yeah, so I always say whenever you your advertising especially as if it's for your weapon on your company's Webinar. To come from a place of giving like you WanNa give service, you WANNA be able to provide value for people. So making sure that you come, you're starting in the right place of delivering value and come from a place of giving I think is a great place to start. And after that, the the the goal of any AD. is to is want to grab people's attention Bill Trust at value and invite him to take further action and so for the actual ad piece. Wearing, biting them to register for your webinar where they can get additional training and potentially work work with you. So when it comes to really any ad not just weapon are we following a seven step framework where? The framework is basically What's the hook? I mean the hook is like how can like? WHO. Are you? Why should people watch the people continue watching this ad? How can you hook people watching the rest of the video to like anyone who was on youtube is is there to either solve a problem or to be entertained. So stepping. In our step number two is present the problem or challenge or opportunity that the audience is currently facing. Three, provide the solution for. For like what's the credibility like? What gives you the right to be making this video? What's proof that your solution works? And then five is the product overview and that's where we kind of diving the more. But what will people be learning on this on this Webinar? What are the three to five benefits that people will learn on the Webinar six the call to action inviting people to take action so
7 Steps to Developing a New Habit by Brian Tracy
"Seven steps to developing a new habit by Brian. Tracy. Brian Tracy. Dot Com. How long does it take to develop a new habit? Does period can be any length from a single second to several years? The speed of new habit pattern development is largely determined by the intensity of the emotion that accompanies the decision to begin acting in a particular way. Many people think talk about and resolve to lose weight and become physically fit. This may go on for years. Then one day the doctor says that if you don't get your way down, improve your physical condition, you're in danger of dying at an early age. Suddenly. The thought of dying can be so intense or frightening that the individual immediately changes. His Diet begins exercising stop smoking and becomes a healthy and fit person psychologists refer to this as a significant emotional experience any experience of intense or pain combined with the behavior king create habitual behavior pattern. They may endure for the rest of a person's life, for example, putting your hand on a hot stove or touching a live electrical wire Mogi, van intense, and immediate pain or shock. The experience may only take split-second over the rest of your life. You will have developed the habit of not putting your hand on hot stove or touching live electrical wires. The habit live been formed instantly and endure permanently. How long does it take to form a habit? According to the experts, it takes about twenty one days to break or form a habit pattern of medium complexity habits which are more complex difficult to incorporate with your lifestyle may take longer. Twenty one days to break habit or make a habit. Three weeks may not sound like a very long time, but you can create powerful habits within twenty one days. By this, we mean simple habits such as getting up earlier to specific our exercising each morning before you start out listening to podcasts in your car going to bed at a certain hour being punctual for appointments planning every day in advance starting with your most important tasks, each day or completing tasks. Before you start something else these are habits of medium complexity that can be quite easily developed in fourteen twenty one days through practice and repetition. How to develop a habit Over the years a simple powerful proven methodology has been determined for new habit development is very much like a recipe for preparing addition the kitchen, you can use it to develop any habit that you desire over time you'll find it easier and easier to develop habits that you want to incorporate into your personality. Number one make a decision. I make a decision decide clearly that you are going to begin acting in a specific way one, hundred percent of the time whenever that behavior is required. For example, if you decide to rise early and exercise each morning, say your clock for a specific time and when the alarm goes off, immediately get up, put on your exercise clothes and begin your exercise session. Number to never allow an exception to your new habit. Second never allow an exception to your new habit pattern during the formative stages. Don't make excuses or rationalizations don't let yourself off the hook if resolved to get up at six, am each morning discipline yourself to get up at six. Am every single morning until just becomes automatic. Number three tell others your practicing a new behavior. Third, tell others that you're going to begin practicing a particular behavior. It is amazing how much more disciplined and determine you will become when you know that others are watching you to see if you have the willpower to follow through on your resolution. Number four visualize your new habit. Fourth, visualize yourself performing or behaving in a particular way in a particular situation the more often you visualize and imagine yourself acting as if you already had the new habit, the more rapidly this new behavior will be accepted by your subconscious mind and become automatic. Number five creed an affirmation. Fifth Creed and affirmation that you repeat over and over to yourself this repetition dramatically increases the speed at which you developed new habit. For example, you can say something like I get up and get going immediately at six. AM each morning repeat these words to lasting before you fall asleep. In most cases, you will automatically wake up minutes before the alarm clock goes off and soon you'll need no alarm clock at all. Number six resolved to persist. Sixth resolved to persist in new behavior until it is so automatic and easy. The actually feel uncomfortable when you do not do what you have decided to do. A number seven reward yourself. Seven than most important. Give yourself a reward of some kind for practicing in the new behavior each time you reward yourself, you reaffirm and reinforce the behavior. Soon, he began to associate at an unconscious level the pleasure of the reward with the behavior you set up your own force field of positive consequences that you unconsciously look forward to as a result of engaging the behavior or habit that you have decided upon.
"seven steps" Discussed on 106.1 FM WTKK
"The financial world and today is no exception by far was one of my favorite if not my all time favorite guests these of return visit on the show I don't know we've had a mono six seven eight times in the in the past is name is Mister Tom Hegner and he's author of two books paychecks and play checks but my favorite one is don't worry retire happy seven steps to retirement security Tom will commence Hey thanks coach great to be with you again yes it's been a Tremont to look turmoil in and turbulence in the window all these other edges we get an adverse we could use to describe what's happened and then this year but if we could put it in a sense what it what's your feelings on what's happened here twenty twenty well I mean everybody's in the word unprecedented and I think that is true we have never seen the economy shut down the stock market doesn't seem to make sense to a lot of people because the stock market's actually going up but the economy still you know in top shape and so you know it's just it's just strange times these are not normal times yeah this and we're here like for this phrase I hate these some of these new phrases that a market the new normal yeah let me but I don't like well we'll see I mean I you know I think people are going to maybe do less in person meetings I think this this is a virtual world is is is gonna stay for quite awhile but I think eventually we'll get back to normal but what people don't understand is this is likely not the last pandemic I mean now that we've had this any little virus the media's gonna go crazy over you know in the end so I tell people you know you got to be cautious especially if you're near or in retirement now is not the time I don't believe to be naked in the stock market you got to put some protection on your portfolios that so many people and I've read I've read a lot of articles about hell because there's no sporting events anymore and no casinos really opened the gamblers who need that fix every day that that emotional fixers are throwing their money into the market and trying to get that gambling mentality into the stock market with which isn't the right recipe for folks that are of ten years away from retirement retirement right and I saw that same article I mean I think the difference talked about it in and that there's you know a lot more day trading going on by people who used to gamble in sports or casinos and but I you know I think a lot of that's just noise I just think you have to position your portfolio that no matter what happens you're going to be okay I mean the reasons markets up is because the fed is pouring trillions of dollars in their you know they say don't fight the fed but but you know as you know Pete there there's going to be consequences at some point like taxes are going to have to go up you know and I've I've been shifting a lot of my own personal money into cash value life insurance and Roth IRA race because I can I can see these are the lowest tax rate I'm ever going to see for the rest of my life so I pay my taxes now and then I'll get tax free income in retirement well the the best time to basically to to transfer your money from a regular IRA or regular for one K. two are off is when your values down correct right did it with I I say you get a double discount because the markets down so so so you transferred less and pay tax on less than you would have you know before and then these are the lowest tax rates were likely to see for the rest of our lives so it's kinda like a double discount and if you don't take advantage of it now you know I don't know when somebody would take advantage of it yeah it makes less sense now we talk about retirement and to you we wrote about this in your book again and it's a great book folks and it's available everywhere books are sold don't worry retire happy and yet seven steps to basically financial freedom in retirement and step number five and you you wrote this book before the virus obviously this is this was in two thousand sixteen that the copy right but you say securing more guaranteed lifetime income that people hear that phrase what should they thank well you know coach there's only three sources of guaranteed lifetime income social security which is a lifetime income annuity it's a guaranteed paycheck for life a pension which is a lifetime income into it it's a guaranteed paycheck for life but if people don't have enough social security and pension they're supposed to go out and find an insurance company by some form of lifetime income annuity from an insurance company and you need to have enough guaranteed income to at least cover your basic living expenses in retirement so you got to figure out how much money do I need you know every month to live my normal retirement life and that should be covered with guaranteed income that's the paycheck and then for the plate check yeah you can invest in but the market you can invest in real estate investing all these things but coach at all the people who said I don't want to do it as I. got rental properties yeah how's that working out you know renters don't have to pay rent and landlords Kenny picked up what he said all I don't need nobody I'm gonna do ladder bonds yeah how's that working when the ten year treasuries at seventy basis points that's not gonna work then they say to me all our dividend paying stocks that's what I do though have you seen all the evidence of a cut slash eliminated it's it's a record and and more to come you know or they say are I believe in municipal bonds by tax free bonds instead of abilities yeah if you read Barron's just two weeks ago they said about how much how many towns and cities are are defaulting on their municipal bonds so you know those products just cannot they cannot replace guaranteed lifetime income from an annuity all right so then let's talk about and by the way folks were talking to Mister Tom heck no he's a tremendous author is a great guest is great for the show the the book that we're talking about right now is don't worry retire happy and he also has a great book paychecks and Playtex retirement income for life Tom it's just a it's just a fact where wind wind that annuity word comes up we set several people over the years come and say I want to have lifetime income and I want to never worry about it and I want checks coming forever but you cannot use an annuity and I said to one guy it's almost like you're telling us that we're travel agent here in New York City and you're telling us you want to go to France but we can't use the plane or boat yeah yeah I mean look people that that there's so many misunderstandings about a new rethink the fees are too high most annuities are not even feed products they're spread product it's only really variable annuities that have fees and some income riders on some of these other products have fees but based indexed annuities single premium immediate annuities deferred income annuities no those are free products so they don't know they don't understand that and and they don't understand that social security is a lifetime income annuity so when when people say they don't like you notice I say really so you're telling me you're going to call social security ministration a stop those checks no more nasty social security checks in this house we don't like a new ancestors you going to do that you know they work for that company for forty two years are they really going to call the HR departments like stop those pension checks out one fine and those nasty things in my mailbox we don't like it nobody's in this house and and you know they don't realize that those those are lifetime income a notice of people love their social security they love their pensions and by the way they love their incoming notice when they buy yeah very very poor we don't eleven of them I own Levin and I don't sell them and I don't care if anybody buys them but the math and science is clear if you try to retire without an annuity in that portfolio you will live a sub optimal retirement it will be less of what otherwise could what it should be and that is a mathematical scientific and economic fact well it it should be the core of your portfolio a retirement portfolio in in the Korean explore philosophy like core is money you can't lose and it has to be there for the rest your life and then once you have that established Hey if you want to take some risk and we are humans humans and we we came out of the cave one day there was a risk you know we we know we can go back in the cave so the kid the cave is the the core that's where you can't lose but if you want to explore you got to know you could take some risk of the some of the statements left the cave never came back because they want to live anymore so we have to be very careful benefactor we had doctor weight fell on last week a professor of retirement income and the PhD program there of New York life center for retirement income and he's also the co director of the R. I. C. P. retirement income certified professional he said everyone needs annuities for life before that lifetime income yeah and I mean I'm a big fan of of doctor file I quote him a lot in fact you know what would his research here be a great white paper that your your audience could look up it's called it's more than money it's more than money and was written by doctor Michael think and doctor wait file and what they say is if you at least cover your basic living expenses guaranteed income then you can actually be more aggressive with your other money you can actually take more risk because you're not worried about paying your your bills if the market goes down and one other thing there there was a great book by another a friend of mine PhD motion alleges he wrote a book are you a stock or a bond and I think that's perfect for this environment and I so I just ask your listeners are your stock or bond in if you're if you're paste cumin and everything's fine and you're financially fine you're more like a bond well then you can invest a little more risky but if if you're one of those people out there your paycheck is stopped you're worried about paying the rent or the bills you're more like a stock and you need to invest more conservatively in your investment portfolio because if the market goes down your app you don't have your portfolio down and your income all gone and and I just think it's a great talking point at least with people today that that they need some guarantees guarantees only matter in bad times like this yeah I know but but this is gonna be the last bad time well we've that's a problem we can't predict when the next bad time's going to come call the black swan and we you know member two thousand and one number two thousand seven eight nine and here we are with covert coronavirus and who knows what's gonna happen next right we don't know and so the secret is having a portfolio set up where it doesn't matter what happens you're still gonna be fine and you know the Japanese stock market is been down for over thirty years now the European stock market has been down for over twenty years emerging markets have been down for over ten years I'm just saying Americans have no idea how far the market can fall and how long you can stay down you know coach I spent twenty two years U. S. army military intelligence I could give you a hundred reasons why the stock market to go down and stay down for twenty years I mean you know just think about a terrorist attack Norman talk I'm talking the suitcase nuke bombs or some something that there could be another pandemic there's all kinds of blacks ones out there and I don't want that to ruin my retirement because coach member I'm gonna retire next year too so I'm I'm I'm not just talking the talk I'm walking the walk I hope you keep keep visiting with us every now and then until about retirement by the way thanks for your service and and you'll be you'll be thrilled to know that doctor fellow knows you and and he was very excited when he when he heard that you've been on the show a lot yeah what doctor found Iraq a good friends and and I you know I just totally respect him and doctor Fink and doctor most of our lives give me these are these are some of the brilliant minds behind retirement and how to retire the optimal way how to get the most for the least in retirement that's what I write about how to get the most for the least because you only get one shot a retired yep you know what I love Thomas the final point here we go in and I really appreciate your time today but I love it when you tell someone about the the annuity story about that lifetime income and their their harbor sentenced in risky investments real estate and stock and instead of do what the what we recommend they come back with with fifty reasons why they don't they can do it is a safe yet there in unsafe investments to begin with it always get kills me it it's it's a whole area some of well I say this S. W. S. W. S. W. N. some will some won't so what now and sometimes you got it the next button and move on we're gonna hate I hate to see people destroy their for their retirement chances by not taking the right steps right now and so the right step for us is having you on the show every now and then I really appreciate your time thanks coach great being with you before that time go let me tell you one more time the name of the book don't worry.
Finding Simplicity in Complex Times With Julia Hobsbawm
"Good day. Now welcome to episode two hundred sixty two of live happy now. This is Paula Phelps. And I'd like to thank you for joining us once again this week. Today's world has become increasingly challenging. So it's fitting that this week we're talking about simplicity. How do you find more simplicity in a complex world? Well that's complicated in this week. Author and social commentator. Julia Hobsbawm looks at how we can live a simpler more creative and productive life. Her new book the simplicity. Principle six steps toward clarity in a complex world looks at how we can become more focused and less distracted. It's something we can all benefit from learning. So let's hear what she has to say Julia. Welcome to happy. Now thank you for having me a pleasure to be with you. Will you have a wonderful topic to talk to us about? And it's a great time to talk about it too because our lives seem very complex. And so you're talking to us about the simplicity principle. I guess to start. Can you tell me what made you want to take on this issue? Yes it is a funny time. I think a good time to be talking about symptoms tedious. When all lives became both Bruce Lee simple through lockdown but also a lot more complicated with the ramifications and implications of life next began writing seven. Right is go around. The connected age in the digital age in all the complications of that role. And I wrote a book fully connected and that book really seemed to resonate with people that were worrying about overload and then I thought well what's next for the people concerned about now. I thought it was in the end that people feel they have almost limitless choices. Limitless possibilities windows within windows and APPS and meetings and opportunities and the world was becoming so full of potential that it was also getting really complicated. And I thought what is it that we really want. We want all these opportunities. We want to be innovative and entrepreneurial allies at least I do but equally we want to not feel like we're going a bit nuts and the truth is I think we all did feel even before corona virus. That life was just really getting complicated spell. I wrote the simplicity principle to really say. Can IT BE SIMPLISAFE Walk to simplicity? Look like what's wrong with complexity in the first place and you know what a successful at like and that's what I came up with the book and why is complexity so difficult for us well in some ways complexities natural human beings a curious and you only have to look the way we like sports. That have complicated rules or hobbies have intricate ways in which you do something. Even a jigsaw puzzle is complicated. The human brain itself as an organism as about as complicated objects if you like in the world so there's nothing unnatural about impact city and everything from viruses and weather systems to ecosystems all complex. The problem I think comes down to the fact that the human being that we own all inside systems and jobs digital worlds. We're actually a bit more basic. We need sleep. We need dressed. We honked overload our brains without stressing out tuning out venturing out. And when we do that things happen which might not make light operate smoothly in other words. You want your pilot to fall asleep at the controls because they're exhausted or you don't want somebody to miss. As arguably authorities have missed the signs of endemic coming because s what the systems to warn each other and take action. Were too complicated so really. What I'm saying is at the very least. We need to balance on the spectrum. Between what is simple uncomplicated? But in an ideal world we would also give the human body and the human mind more of what we now know that needs which is simple straightforward reset nut chewing respecting the complexity respecting. That things are not straightforward. This is not a book about being simplistic. I think of things at simplistic is a bit like it's stupid. You know him wants to be stupid but simplicity is actually what sophisticated and the person who taught me. That actually was the late great my Angelo. Who I have the pleasure and privilege of working alongside for a good few years when I was a lot younger. And you want me to keep it simple. And she taught me that when you can connect with what you want and what you're Abou- and what's real and what matters sat is smart but it might also be simple as what I've tried to create is a bit of a blueprint for how to get to that simple. It's right in the middle of everything that super super complicated and one thing that makes your approach so unique and so effective is. There's a lot of books at tells. Here's how to simplify. Here's what you need to do but yours isn't just about that. You really look at how the world can open up for us when we live a simpler life all of that. So can you talk about the research that you did to discover these result? Yes I wanted to write a book. That was a like a bit of a business book on a business woman. And I'm a business writer and so I wanted to give it a magic number. Because lots of the best business books do say who it intense steps seven steps in the four ways in the and so on and I want to really structure it so that it was incredibly useful but I also wanted to a homage if you like to the philosopher and all of we're on a quest to find meaning and I think more and more we want meaning in our lives and so I thought how do I do this and so I alighted on the idea that I would write about simplicity and the human brain I would dig into the research around. Neuroscience and present some case studies at pupil could relate to as some data that says. Look this is why the human brain needs to keep it simple but I would also structure the book a little bit like a cross between a business book recipe. Frankly so that. If you like may acquire impatient to say all right I buy it. I'm into simplicity versus exte- when the line begin how do I stop that? It would be easy to pick up. The book died in and to find something within five minutes of. Reading the book that you could relate to and do that's what I want and to feedback Sephora has been quite good because I think that most of us now want just quick wins. You know we want hacks and simplicity as well as wanting to look at the deeper meaning and I think the coronavirus crisis is a really good moment to reset and rethink. What are we wanted to? How do we WANNA live? How's it going to be
"seven steps" Discussed on WTVN
"Also I'm not buying it if you try to tell you exactly exactly I'm not buying it if you try to do that the little role playing my wife and I okay is this where I drop off the ballots balance how you guys yeah I think this team is finally breaking us mentally kites we're barely keeping it together at this point I gotta tell you mask is really for me that's fantastic yeah I wouldn't lay over the weekend we went to send your Antonio's down the way from here and I wasn't going to wear my mask and I was just picking up our food you guys got to tell you I'm not I'm not kidding five six maybe seven steps inside the front door to pick up the food in my life basically be rated mate she's like you have to wear your mask in there you have to wear it I said come on man I'm just a random that real quick I go in not one person is wearing a mask inside the place I'm the only one you know so I was just like wow I hope you I came out she's like are you happy worries no nobody had any only but did did anybody I mean look at you you think that pass judgment on you when it will lose I mean I bet you nobody cared that that you had a mask yeah no they did not I I would imagine they and if they did I I well I wasn't picking up on it because I was kind of looking around a little bit self conscious is like man I'm the only one coming via coming into the party with a mask on you know but you're right nobody turned they didn't look you know side ways or anything and I just said to the one guy said I we are so happy you guys are staying open during this time at least for take out because it's some of our favorite Mexican food and so I said that to her and she said that you know thank you very much or whatever and then by then I was out of there but I I was gonna say Hey how would you say you know how many people are would you guess are coming in research bases that.
What To Do When Things Go Wrong
"Today's topic. I WanNa talk about when things go wrong in what to do so a lot of questions come in and say of course a lot of my podcasts slash castles positive Rebecca. Good things on all the rest of it end of had loved. Come through and say that's a good at obviously. I've had some great lock. Things have gone. But what do I do when things go wrong so Great thing for me to address had to give it some thought To make sure that have lighted at In a way that people can understand in under the ten minutes. But I'm so he's he's a bit of a process of Guthrie when things have gone wrong in the past and of course it always talk about the journey. Not a destination and distancing is all about vision and dumb. Obviously the journey is all about planning and being able to pivot and as we know in lost. The journey doesn't always go smoothly. Halley ever will always go smoothly. I'm guys lately with probably pushing had enough. So he's a good way to be prepared or what? I've done When things have gone wrong what do I do? The first thing is always expressed problems. But I don't Miss my Tampa now that's how Said that's easier said than done but what I've always tried to do is keep the emotion away from the problem in a good way to do that is to get a piece of paper and pen and actually clearly articulate the problem. Surat the part of the problem down on a piece of paper. I'm really hurting. The actual problem is I'm a talk about putting some stocks. Not Fines CITRONEN. Do this quite early is always the best thing what best expressed the problem and the best way to express the problem clearly without losing tempa is to actually get a piece of paper and a pin and write down what you believed. The problem is in. It'll become clear the second thing is. I like to talk things. I'd like to talk to obviously confidants. Close friends advisers elected. Talk to my wife has been obviously my best advisor and closest advisor to me but what I make sure do is that I'd done drag them into the line of fire talking to someone and getting clarity and dumb. Asking for clarity is a completely different thing than boding with mark problem or dragging them into the problem because I find that if you drag them into the problem. You're actually getting the clarity that you're seeking but rather talking to the people around you Than I understand it. Then you've clearly articulated what the problem is number two guys with number one. They obviously express your problem. But then talk to the people closely. Rangoon if they can yom. You've clearly identified with the problem is I'll be able to clean understand it but be very surely dragging them into it. And of course we've been calling on the other side of that in the past week. Let other people dragged into problems so. Make sure that we don't do that. Get Opinions on solutions but Darnold of decisions for you and that's something that happens. A lot is obviously we want to get the pains of on solutions. But sometimes they're expecting people to make decisions for us. And that's something that I was got against is elected opinions. Unclogged often. Said people feel remind. Choose what would you do if I was in your shoes but I would do but I don't expect people to make the decisions for me They're not in a position he doesn't know what you know and obviously looking at a different set of eyes is good and helpful but not saying what you're saying so it's great to the opinions on solutions from others or what they would do but don't expect them let them make the decision for you. Number four is try to solve the problems. But don't beat yourself up if you can't. I always talk about how you doing the best that you came at the time that it's happening with the resources that you have to always trying solve the problem. That's of course what we're trying to but as much as we sometimes trying to solve the problem is complex solve that it doesn't mean that there's no answering it doesn't mean that we beat us up. It means that we keep spinning that Rubik's cube until we can fold find the best solution but a good way to to benchmark. This is. Am I doing this. I can't at the time that it's happening. The resources that I have number five is meet the issue head on. But don't dwell on it so you need to tackle the issues again. Talk about putting on spots not fine the ability to try and find that there's a problem or an issue straightaway or deal with the STRETO. He's always going to be better than letting it fester but again. Don't dwell on a find in the work of enduring Dr Spencer keeps talking about mind and heart coherence and that the buddy wants to take to the Pasta. The mind needs to take you to the future If you dwell on it you're going to be reading the Pasta and we don't want that you need to meet the issues head on Dwell on them forever. You need to get into that in-space of food thinking you need to conquer that problem in the move on you need to be living in the future so the body thinks you've achieved that right now and that's where you right in the spice number six is give you social spice from the problem. If you need to figure it out but don't run away from it so whilst money yourself some spice schmunity working on it rather than in it but don't run away from it at times of saying that people have a problem. We get significant rather than working on it. They separate themselves completely and then never actually put that faraway output that far APPs and festers infested it becomes a raging blazing off you at times. You're going to need some spice from the problem to figure it out but you don't run from it. It needs to be sold because it won't be solved on time and number seven is taking seriously when things go wrong but that gets enjoy yourself and I said it's a lot is Cobb Life is a journey and the destination is will be left with memories. And that's why I talk about. Life is measured in moments whether it's personal professional or family loss is measured in moments and we need to make sure that whilst problems a serious in Kane become seriously deal with them we got to remember to have some fun and celebrate the wings in celebrating the wings is something that I find is very very important and a lot of people. Forget that Tom's because if not celebrating the winds than at Brian is always burning in an area that is about what's next. What's next and we not getting that? Brian adherence. We need that. Brian Hubka here. We need to make sure with constantly celebrating. A wins appreciating where we are where we've come from and what we need to do to get better so as a city might Tonight or haven't had a lot of problems. A lot of things go wrong but have had things go wrong in the seven things on outline the things that I've done that along the way to try and help me get through the problem. Of course everybody has different personality. Everybody deals with things differently. This is not a second. This is my view. This is what's worked for me You take these seven steps and add your own or I mean. Some of them will will change into the white suit. Indicates that getting the result it's all about getting to that distant action whilst we might take a different journey. I'm such a recap march seven wiser expression problems. But don't do business egotistical emotional to control that ten bucks number to talk to your friends get their opinions but done drag them into the line of fire number three get opinions on solutions but make sure that no one else was making the decision by yourself. Number four is try to solve the problems but dumpy yourself up. If you can't number I you doing the best we can at the time that tiffany with the resources that you have a five. His tackled as issues head on. But don't dwell on them forever number six yourself some spicy if you need it but don't run away from the problem. He wants so self and number seven finally is whilst you need to take them seriously. Don't forget to have some fun. We need to have fun and as I said. Lock is measuring moment so to the listeners of sending messages about how? I DEAL WITH PROBLEMS OF WEXFORD POEMS. Bamdad sentenced to help you again. It's my perspective tight. Those many light them change them pennant. Pipe Asia Best Friend. Done at the sixty and seventy thousand votes. Got Three Room where you need to be. Get that Brian and hot coherence. So that we're operating in the future but conscience about the president right now. Don't let that pass tycoon. Take you back into the negative member mistake to there for us to learn and not mistakes unless we were paying two three times so when something's going wrong tackle it hit on be prepared in go out and beat. The bishop can be until next time. You've been listening to food. Bella and this is flash house by PAYDAY.
20 Minutes With Susan Neal
"So Susan. Welcome to the show. Firstly a big thank-you. It's good to be really great chat. We have today so once again. A massive thank you. I think what I like to start wave is if you could give us a bit of a background to yourself and your experience on the Muslim conversation as we go home okay well Almond Aren. I have an MBA and also a masters in health science. And I am a certified Yoga teacher for over twenty years. I also have written seven healthy. Living Books Two of them on Yoga and four of them basically on how to get off sugar and CARBS and overall improve your health weight and Diet Amazing. Not Something I definitely want to touch them a lot as well as obviously we know that it can be difficult to stick of change on lifestyles for the better of God's nutrition said now be a strong theme proud podcast. And I'm very interested to hear what you had to sail nuts but I think what I I wanted to touch on really is not obviously from your backyard. It's amazing to hear that you use ronin practice really to get yourself back to being fit and healthy when you came to the age of fifty and I think if you could give all audience a of background as that period of your life and what you went through on the procedures you put in place nursing so fight to help and they'll be very interesting. Okay so our at forty five for forty nine years I had great help and then at the age of fifty. I lost my help. I had ten medical diagnoses in two surgeries and it was all from. It stemmed from an abscessed tooth and oh I had Depression Ovarian cysts hole in my retina. Candida infection of my gut vitamin D low. I mean just one thing. After another and my health declined. The doctors you know. Put me on adrenal fatigue. Vitamins Hormone Green this that the other they did the two surgeries and then they were like. Um You know that's all we could do for you so I started looking nurse and start looking at a different alternative methods tried acupuncture massage but the one that was effective was I had a colonic. Irrigation which is like a royal enema because my stools changed after they had put me on antibiotics and steroids. When I had my emergency root ca now and the colonic therapists found that I had a candida infection of my call. One and Candida is a yeast and it grows up normally a pencil in on our body but when you take antibiotics that kills the good guys. You're good gut buddies probiotics and you got in. It allows the bad guys to take over. And some of those bad guys could lead to an auto immune disease it could lead to leaky gut and then for me at led to a candida infection. I went to my internal medicine doctor and he did not know how to treat a candida infection. I had to research on my own to figure it out. You have to Candida loves sugar. Carbs refined carbohydrates and alcoholic beverages at loves the sugar. It takes over your appetite and so you have to. You have to start it and you starve it by going on an anti candied diet. Cutting out all the white sugar white flour white rice even fruits. I had to do that for eight months. Go on a candy to cleanse and then I finally got my house back. It's amazing NASA you. You obviously had versa had led up so you really in the Youtube your health back on track and then obviously you did manage to discover a away technique to to actually nurse yourself to health. Did you struggle? With the first eight months of presumed there was a sort of a transition period. Where you're cutting out all of these processed foods and your body is craving them. Can't SIP is very hard. It took a a lot of self control and and I would take. I'd have one good day and then I'd have three bad days and then I had two good days and I'd had one bad too. You know it was like three baptist. You just don't know if you're ever GONNA get your help back if you're ever going to feel good again so you know my heart was just you know compassionate to others. And that's why I wrote of the book seven steps to get off sugar and carbohydrates because I know how difficult it is to fight those cravings. Yes I think we all really do. They win how a new particularly having to completely strip the mouth yacht. What clicks view. Then that allowed you to go from this Yoyo period of maybe being good for one two days and then having a bad day to actually having sustainable change to your your lifestyle and your attrition in your approach to the foods you intake well you know I did not realize how wonderful it was to be healthy until I lost my house. I lost my health. I was like I'll do anything to get this back in once I gained knowledge and I understood what was taking over my appetite. Then it was like okay. I've got this basically you know this bad back bad yeast and my God. I'M GONNA kill that guy and I'm going to get my life back so you have to figure out the root cause of your problem and then gain knowledge to be able to turn things around and so I created a quiz for people to see if they do have candied infection of their of their guts called Candy Quiz. Dot Com and candy is spelled C. A. N. D. I. Quiz Dot COM view foulland than the record. Obviously it does divert but depending on the person but what's through 'cause you found for the majority of people is it's a lack of knowledge. Is it that? There's on that half that half and not really not one hundred ten percent into it is it because they're not realizing the why of how wiser important to be healthy while you hit it on the nail with the lack of knowledge you know because okay it used to be the low fat diet was the style and now it's the Kito Diet and they're totally opposite in which one is right. Yes so you've got you've got to go to a great resource so I'm an R. N. I have a masters in health and who who looks at the research articles to figure out what is the right way to eat and it's basically back to the garden back to the garden the farm the ranch. You want things to look like they did. When it came out of the garden so number one was lack of knowledge. Number two was like me a Candida and action the third root cause for potential. We not eating appropriately or while is an addiction a sugar addiction. Because sugar and wheat go up to like the brain receptors in our brain. That are the same ones that opiate drugs. Goto so they've done. Mri Imaging and somebody who Um has a food addiction can look at food in those same areas light up in the MRI as they do for a cocaine addict so if you gain knowledge and understand okay. I have food addiction. Then you can say you know what I can use other tactics to release that. Feel good neuro hormone from my brain which is dopamine. I can walk. I can do yoga. I can meditate. I can Hug My kids I can pet my dogs. There's so many ways to get out there and get those endorphins released positively instead of through food definitely thing exercise. You've mentioned on for them. Is it such important one nuts? You really do. Not necessarily you are exercising but the feeling awkward. When you're to release it does really give you a rush a therapeutic feelings. I think that's a you've hit the nail on the head as well. Yes send you see once you gain the knowledge and I have a link in my book where you can go and take tests to see if you do have a food addiction and yet once you understand like I understood that I had to fight the Candida. You get to. The root cause will then. It's not a matter of self control. It's a matter of curing the root cause and when she cured that then you can get your normal appetite pack and happier self control so the the fourth reason was an emotional connection with food in many of us do have an emotional connection with food. And you know we may stuff our emotions with food. stuff our anger or hole in her art. We have unforgiveness resentment or whatever it may be and so. I haven't area my book about cleaning out your emotion
The God Concept in Alcoholics Anonymous
"It's probably an indicator of something. Deeply Miss Wired in my psyche that I've thought to myself multiple times man. I sure wish I used to be an alcoholic so that I could prove that step would as program is a Lotta Shit step one. A is seven step. Recovery Program is but God though right to blanket statement. That says it's literally impossible to quit drinking if you aren't religious. As one of those statements that lends itself to empirical testing and like all religious statements. That do that. It fails the test consistently there is no correlation between religiosity an addiction recovery. We'd we'd have a lot more data to work with of course if they would release their own recidivism rates but in this instance. I feel like the fact that they won't as the only data point. We really need any but to this point in my life. I've always seen two ways that you could explain this rules existence in light of the fact that is demonstrably untrue. The more cynical interpretation of course is to say that people at rock-bottom are more susceptible religious indoctrination and won't be able to fight you off as well now if you're inclined to be more charitable though you can also look at it like the bloody volleyball that Tom. Hanks talks to in castaway. Right a person who's tried and failed to quit drinking especially a person's failed repeatedly at that. Might need an imaginary hand to hold your the only way that they're likely to believe the person you can do. This is if that person is lying about who you is in this scenario so you know they tack on some God Shit and they say no matter how insurmountable the goal might seem. Our guy is dependent so he can handle it. Of course even that. More charitable interpretation. Even if it's all the fucking way correct would be insufficient to explain the first step because you can get all that shit without insisting on God bully right. You could just have that one of the available menu items and still gain all the same benefits from it now in the past. That's where I've left it intellectually because let's face it the fact that the charitable explanation just doesn't add up as well as the cynical one isn't usually in need of further review when we're talking about religious questions but I've been thinking more and more about this since I quit smoking. And another possible factor occurred to me the other day so first of all. Quick Update. By the time you hear this it will have been ten weeks since my last cigarette. Thank you thank you know. Seriously thank you because if I hadn't done it in such a public way and if you guys hadn't been holding me to account and if so many of you hadn't reached out to help it probably wouldn't have been able to do it so thank you and to be honest like at this point. I'm so damn confident that like I'm saying it's been ten weeks even though I'm recording this motherfucker. A week in advance and throughout. I've been trying to keep my eye open for what purpose God might have served in all of this. You can't help but replay this whole nine week ordeal. Imagine what if I had been Christian throughout because you know to be perfectly honest with you. Quitting to this point hasn't been as hard as I feared it would be big in the first couple of days. Were pretty miserable. I'm hardly all the way out of the woods. But ultimately I found it to be much less difficult to my fears had led me to believe it would be imagine Christian right and even better measuring just became a Christian or like you know I was already a Christian but I just rededicated my life to Christ or whatever exactly the kind of thing that Christians might do when they're turning over the kind of leave that you would turn over right before you quit smoking. After thirty years so Christian me praise to mighty Jesus to hold my hand. Carry me through this. You know because Baikal e a higher power strong enough to do it and then Lo and behold I observe all the same shit that atheist may just observed quitting turns out not to be as hard as I thought it would be. But it's no longer though because I was mistaken about the level of difficulty is because God was on my side. You know. Maybe the guy was could've done it but he certainly wouldn't have done it. So painlessly praise the Lord. Hallelujah of course in this instance. God didn't actually help me quit smoking. I quit myself and then I gave him all the credit. So what purpose did he serve? Did we just land back on that cynical interpretation we started with will consider this? There are a lot of things that I should do with my life and most of them are easier than giving up thirty year nicotine habit just demonstrably easier than that. I should give more money to charity. I should volunteer my time. I should eat better. I should exercise more. I should be a better husband. I should get angry at fewer inanimate objects and if I just proved to myself that I can quit smoking. Rake Ed traditionally considered to be one of the hardest. Damn things a person can be called upon to do how the fuck can justify continuing to fuck up all that other stuff. How can I rectify ability to quit smoking? But my inability to be as attentive as should be Lucinda. Well God sure makes a great excuse. Doesn't he after all if I quit smoking not because of my own willpower but rather because I beseeched God and he heard me? Well I don't have to do all this other stuff. I I can't go pastoring God. Every time. There's a problem in my life now can I? Sometimes I gotTA handle this shit on my own. I don't have the kind of willpower. It takes to quit smokin or quit. Drinking I failed at that shit repeatedly. Only God could do that. Look I'll admit it can be kind of intimidating to realize that something you've thought yourself incapable of for a really long time was easier than you thought it would be. What other comfortable limitations are illustrating? What else is possible? Don't get me wrong. I'm all for believing in yourself but if you do it correctly it can be downright
Just 6 Seconds of Mindfulness Can Make You More Effective in Sales
"Glued to the fact that you know we connected active. When he was a great sales success I was? I was challenged as as a executive. A sales professional as an entrepreneur wasn't hitting the sales marks that I wanted to hit hit and I got the gentle kick under the table. That said you know what is it that you're believing about your sales process and saying just exactly what where he said there The salesperson I don't WanNa be salesperson. Sales people are stinky. salespeople are dirty sales people need to go take a shower like all these things and Eric challenged me back to say you know. You're believing leaving those things work at the results. You're getting you're getting smelly results. 'cause you think salespeople are smelly and so I had the opportunity to then dive into my beliefs and go look get you know if I'm GONNA believe in my product mindfloness. I'm going to believe in my keynotes. My coaching might buy memberships. I have to get out and share the value of those and I- recalibrated my own relationship with the sales process in order to write this book with Eric and still Xiaomi Laurenti stress less that we have the opportunity to own blocks and in the book every week. We give you a tip hip that relates to the seven mindfulness steps and a little story to inspire. You a question to keep you going. And so oh when Eric was able to give me the seven steps that you know that first step being meet and greet I go. How do I do that? As as mindless personal gagging accenture and get my energy there. Those little tips showed me how I could weave the two together to be better for myself better for my clients and and then again this idea of intention setting you know if I was going into a hates it. I don't want to do this. That's what I was getting back when I shifted my own heart set my mindset mindset. Two Thousand Yeah. I'm not sure I love off. But but I I enjoy it as a way to share my good with the world and all of us again whether you're selling coffee or you're selling investment products or you know dentistry. I mindful living. Mindful selling is about doing July places. You love with people that you love. And that's what we're committed to helping people do no matter what industry
"seven steps" Discussed on ESPN Chicago 1000 - WMVP
"Turns on seven step back others know where to go find by Derek Jones junior with the one old seven left to go this ball game seven ninety the ticket with the call heat one of the four point win what I weighed one oh four over the Sixers hundred non twenty six points pharmacists is nine twenty point game of the season we spoke with our commonality how was this detested down the stretch Gander EE tested came out Los one of ours happened that we picked it up never got a leak went on a run and finish the game you have now given Toronto Milwaukee and Philadelphia each their first losses at home for the season what does that say about this he did already on the road can with that that suits we we grind it out forty eight minutes doesn't we will talk about the locker room and is gonna down the stretch of course when you thanks when you think back to where you were a year ago right now I see the smile on your face how do you describe the journey on drafted to are you all right now is the room where it is is that there's a real journey I'm enjoying it it's been a grand and I just love getting better and development and yeah as his team found a balance between the years that's playing so well and the veteran leadership got over you my guys I forgot my leaders I'm not rushing god to help us along the way they give us tips and everything and has been collected after Miami gets the win over the Sixers soon the process Philly has a fourteen game all win streak snapped they had been the only team in the NBA without a home loss as you heard Tom Rinaldi.
The 5 Buckets of Leadership
"Today's guest is an experts in understanding working with and leading people Dr Henry Cloud is a psychologist speaker and bestselling author who has dedicated his career to helping men and women excel in their personal and interpersonal lives and as he brilliantly communicates in this conversation the difference maker in this arena is always leadership. I mean they're a thousand good definitions of leadership right here a lot of them like its influence and a lot of different stuff up but I come at it from the a little bit of the scientific perspective if you will because I'm a psychologist and and what I'm interested in is is how humans are wired and how they're wired to not only achieve things for how they're wired to achieve things with other people so it's very personal leadership has personal but his interpersonal and so long time ago. I started playing with that question. You know what is leadership and where I kinda landed on that was leadership is a path of taking things from here to there and that always involves people and so I got really fascinated with Howard designed to do that and the greatest metaphor I think for leader is the way a human being's brain is constructed because you think of winning -secutive right well. The human brain has something called executive functions. You know the difference between us and the German shepherd is his German shepherd barks but the German shepherd never sits back and ask. I wonder if that was helpful. Never too loud. Was He willing. Willie get me where I WANNA be on Thursday and we have the capacity to get above are barking above our natural patterns and observe those does and do something that no other species can do and that's leadership because you have the capacity to think about a desired desired future state. It doesn't exist. That's pretty remarkable. That's pretty remarkable. There's a lot of words for that desired future state eight and the biggest one we vision and so I started playing with to get to the definition I started playing with okay now when the brain has a vision and so I'm I'm standing right here in this room and I've got a vision. I gotTa desired future say I think this interview could go better if we we stood over there same here now and that's there so how does the leader the brain get that done now. Watch this this. I Okay Brian. Go over there. It can't do it. The brain can't do it alone. The brain can't do it alone in it can't do it for itself so the very next thing your brain does is it immediately engages the talent that it's going to need to pull you bet off so your brain immediately sends out recruiting messages and figures out what talented. I need on this team. I gotTa have a couple legs. I got some is to focus. I've got to have an inner ear to balance me and it engages the talent and then the very next thing is okay time to go got my team together. No Am I gonNA walk. Am I gonNA run. We're GONNA ride a bike now. I gotTA figure out the Best Strategy to get from here to there. okay. I think in this instance is probably best. Reggie is I'm GONNA walk but that's strategies got to have a plan in your brain. Instantaneously comes up with the best plan. I'm GonNa take seven steps and they're going to be a certain increments on certain time line. It's doing this at the billionth of a second so this is the neuroscience this this is actually what's going on when you walk from one place to another in the executive functions of the brain fascinates the executive the C. E. O. is putting Cygnus company together where I want to get to who am I going to have to pull together. Pull that off was strategy and then okay. Let's go well you start off and then what happens but what if I'm wondering off path here you have accountability measurement and accountability systems uh-huh that immediately kick in and they measure m I going through right heading and my going the right speed and going too slow and then as quickly as they measure measure those they adapt so to me. Leadership is about the executive functions of a human and that involves a clarity of where you WANNA go bring the right talent around you a clear strategy and then once you start to execute that strategy measuring the right things and quickly fixing and adapting what you find when you measure stuff that's accountability that's leadership and you can take. I just defy you take all the leadership content out there in the universe and and they're great books but they're gonNA fall one of those calms. You know one of the one of the great what's take take take Collins Great. What did he say you gotTA figure out. What are the seats on the bus and who the people in the states engaging talent? That's the second column. There's other books about once. You got the town the bus. How do you engage them. how do you keep them engaged. What signals was the messaging. What's the communications all all in that column and then you look at great measurement accountability. You know crisis for the four disciplines the four days you look at all this stuff and it's basically tomy. Leadership is how you help a person get in touch with and properly utilized the executive functions that they have and and the problem is that we as humans all of us are good and maybe one or two of those areas are not as good as in another so we need other people well and not only that you need other people but see if you're leading something you're going to by default. You'RE GONNA create an organization or team or department in your own image if you don't watch it so if I'm good vision but I suck at accountability Elodie people moving but nobody knows how we're doing or where we're going. You know maybe I'm conflict. Avoid it so I can't hold people accountable so now my I business starts to look a lot like me which is great in some areas but not so good in other areas so to your point. The later is not able to do all of it but the leaders responsible for making sure all five of those buckets happen and so just straight down the list for those listening listening the five buckets more time starts with vision it starts with vision then it goes to engaging the right talent and then it comes to getting the right strategy slash cash plan because the strategy plan on strategy and a plan without strategies respectively and so but then once you start to exit that you know a lot of people will measure where they are in relation to the goal. That's Never GonNa get you there. If you go on a diet and your goal is to lose fifty pounds you keep stepping on the Scales and that's all oh you're measuring. You're not gonna get their wish you gotTA. Measure is the right activities that are moving the needle actions your take the actions you're taking and then you have to have systems this implies that hold people accountable to those actions and then the fifth one is quickly fixing and adapting to what you find when a new measure things and what people do is you know for example. If I'm kind of open ended closure parts may I might be measuring stuff stuff but I might wait six weeks before I address that and great businesses especially in today's you know ever-changing adapting moment by moment if you're not fixing stuff as soon as you find it not only are you letting patterned begin to form but worse than that. You're not learning learning. What's working not working. You've got to be constantly monitoring and changing as a result of what your monitor his right and if you're like an autopilot on an airplane when the wind blows it a little off course it measures that but it quickly gets you back to where you gotta go and if I can dive a little a little deeper on the accountability thing another thing people do wrong in accountability is they'll measure housing is doing and say. I'M GONNA hold on McCowan. I find out well. You know we didn't do it. You didn't do what you said you were going to do. The first question is have to ask is did we do what we said. We were going to do. Um so here's where ballistic in charge leader steps in you didn't do it should come on you gotTA. I'm going to hold you accountable. You GotTa do it. Don't do that if we didn't do what we said. We're going to do hit pause and ask why not because you're continuing to push something they it probably has a root cause as to why that didn't happen.
Two thirds of millennials are financially illiterate
"Have this? Conception about millennials that they don't know what to do with their money, and they don't know how to save money. And they get themselves into credit card debt. Well, that's the question that we have for Connor Richardson, his a CPA and the founder of millennial money makeover dot com, and he helps millennials master essential money matters. And so Conor is it true? Can you can you say that a blank statement that the millennial generation are freaked out by their finances? Is that is that something that you're comfortable saying? Absolutely. Two-thirds are financially illiterate and over half are unhappy about their financial situation, and that leaves him to have this of high anxiety around their finances, and they're looking for ways to completely turn their life around. And that's what I do and present the case for that in my new book millennial money makeover. So why why do you do you use it because of the mentality that they can do anything that they were gifted that everyone got a trophy is it that mentality that led to the issue with money. In millennium. It's necessarily that. So there are a couple of different factors at play. I is that student loans are rising at an exponential rate and millennials were sold. This idea that a four year college is the automatic path to success and in two thousand seventeen the average graduate had thirty seven thousand dollars in student loan debt, and they also have some credit card debt around five thousand dollars. So they're already staring at forty thousand dollars of debt when they graduate from college. And so they are hit with this collision of financial reality. And then heading the working for the first time and marrying those two things together producing things I. So in your book Ishaq about the makeover ten millennial makeover money makeover principles of success. Let's talk about. The I is that one rich decision when the day, and what I mean by that is what you enter the money makeover, you really have this rich framework into everything you're you're putting into context of money and really turning around your financial life the cell. So for example. It would mean maybe not ordering the most expensive glass of wine after work with some friends or getting that gourmet coffee in the morning, something simple like that. Or no. Yes. Absolutely something very simple like that. Or maybe. No, you are creatures of social for they like to go out a lot. And maybe maybe not going out every night taking one day a week. Maybe one day every two weeks, and then perhaps coupling that nice glasses. Along with a reward for yourself as opposed to doing it. Every time you go out. Okay. All right makes sense. It makes sense. Those are the kinds of things that you that you put in the millennial money makeover. But I wanna go go to seven steps to paying off credit card debt. Let's talk about that how it's overwhelming it's daunting, and and you know. It's not done because you wanna do it. It's done out of necessity at times, you get yourself into this mess. So how do you start paying off that credit card debt, would you recommend? Well, the first thing that you need to do is took knowledge that you have credit card debt. So usually people are using credit card debt for financially manage their money poorly or something and got into this mess. So is that wake up call to address the fact that you actually have credit card debt, and then he went to list your debts in ascending order. So you start with the smallest balances I and you really kinda hone in on that smallest one, and that's the one that you're going to tackle and build momentum paying off, and then I recommend creating what I call slash budget. Which is you're just sitting down and quickly looking at your income expenses and seeing how much you can actually throw at your debts. And then you're gonna snowball your success by paying off that first one. So researchers at Northwestern University has proven that if you if you pay off your smallest balances, I then you're much more likely to pay off your total debt load later. Yeah.
"seven steps" Discussed on Duct Tape Marketing
"It's not just a tactic, not just a thing that we have to do is not a blog. Post content is the voice of strategy, and that's element number three. So we have to take the promise that we've made to solve a problem. We have to expand that. In such a way that we could dominate search, and we can dominate places that they are looking to solve those problems that we can be there with content. We use something called content hubs to actually dominate the search to create valuable content, valuable to read to find viable share, and that meets every stage of the customer journey, the very early stages all the way through ways that they could refer us and that we have to think about content is the intent that somebody's going to have in one of those stages of the hourglass. Now, the fourth step is today and I don't care if you sell everything. You sell to a human being across the desk with a handshake. We have to create a total online presence because that is where people go today to have an experience with marketing to understand a company to do this searching in this research. When a friend refers you to their friend, they turn to a search engine or they turn. And to find your website to see what other people are saying to see if they connect with you to see if you do actually talk about the problem solving the problems that they have. So no matter what kind of business you have. And in some cases, businesses are transactional a lot, a great deal of what happens happens. Online tree fell on my house. I'm gonna look for somebody. I'm going to call them up. They're going to come out or I'm going to book at appointment on their website, very transactional businesses. And then there's certainly are businesses that are what I would call trust businesses that their online presence is so that they can establish a level of authority, stylish a level of expertise, build that trust that it takes to say, hire an accountant or hire a lawyer. So all of the elements, Email, marketing, social media, search engine optimization, content, your website, all of these things.
"seven steps" Discussed on Duct Tape Marketing
"Seven steps to marketing success is what I call the duct tape marketing point of view. It is our brand that marketing is a system. In fact, I often talk about installing a marketing system is our key differentiator. And so I called this seven steps to marketing success. The point of view, because essentially it is the explanation of what marketing is a system meets the seven steps essentially make up the key components of the system. So let's break each of these steps down. Step number one focus on strategy before tactics. So many small business owners want to jump into tactic Dafur tactic after tactic. And if you don't know who your ideal customer is, if you don't know what their core problems are, that you can address. If you don't understand the value that you're Abe. To bring to every engagement. It's very difficult to pick the tactics. It's very difficult to have a message that is going to resonate. So we spend a significant amount of time, understanding everything we can about who and what makes an ideal customer. Typically, we're going to narrow what that focused generally is. And from that, we're going to understand the problems that ideal customer is trying to solve and it is never about our products and services. It is about our promise to solve their problems and our ability really to connect what we do, what we offer with solving those problems. So once you do that and you understand those core components, then you can start saying, okay, how could we guide that customer? How could we attract that customer? How could we convert that customer? How could we serve that customer? But until you do the strategy first part, you can't do that now the second. Opponent I've already alluded to is guide the customer journey. The way people buy today is in many ways out of our hands. They have so many places to go to research to ask networks to find out about us to look online into do deep research and find the products and services.