19 Episode results for "Seven Hundred Fifty Thousand Dollars"
Are All Links Created Equal? | Ep. #809
"Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guy and experience to help you find success in any marketing capacity. You're listening to marketing school with your instructors, Neil Patel, and Eric SU. Welcome to another episode of marketing school. I'm Eric SU and I'm Neil Patel. And today we're gonna talk about if all links are created equal. So I was having a conversation internally at single grain and one of the conversations around why don't we get more links from this one website and this kind of prompted a good? Does this topic idea which I think people are still asking question nowadays, like are all links created equal? So think about it from an algorithm perspective, if you are Google, if you're any kind of search engine, would you if you're writing the, would you treat every single linked the same, right. And the answer is well, a, no, not all links are equal because why? If Neal's website gets a million visits month and then my website gets one visit a month, and he's got a lot more links pointing to his sites a lot more Thawra. Right. So just by definition alone, the answer is clearly no and undergo a little deeper. To it. But Neil, I want to let you kind of elaborate too from your end. 'cause I'm sure you get this question to people used to look at link says you wanna go and get the highest domain authority links out there. Now, let me get this out there. Google does not use domain authority. That is a MAs metric that is not a Google metric just because site has hired main authority or trust flow or domain score or domain rating the numbers hiring all these sites. It doesn't necessarily mean a link is better. That's what everyone shooting for. But here's a few things that I've learned building links raking hind, Eric has ranked high as well. We both found is instead of going for quantity or instead of going for the highest domain authority type link go for the most relevant contextual link. When a link is relevant and contextual, it'll boost your rankings higher over time. Then if you're just getting a random link for Huffington Post, yes, Huffington Post or entrepreneurs Forbes. May seem like a cooling, some of even know follow him, but here's issue. Everyone has those kind of links. These as every SEO knows. You can go and buy them getting contextual links these days from what we've seen in tested is more effective than anything else. Yeah. The one thing I want to add to is just so you're those that are working with other people from a content perspective. If you're going to one side and you're getting the same link over, let's say I get a link from Neil sight, right? It's it's very contextual relevance. It's around marketing, but I keep getting the same link from him over and over and over. What do you think is gonna happen? You think every link is going to be created equal? Think about it. Logically each link that I get from him should have diminishing returns, right? It should. They should just all be equal because if they were all equal, just get all the links could from his website ended. I would just rank as highly as him. Right. You, you would think that. So if you have people from your team asking, hey, look, why don't we beginning? Why should why shouldn't we be getting more links from this website? Just beginning links from that website just for the sake of getting them because. At the end of the day, they're not all equal. If you're getting them from the same domain over and over and over, you got to continue to build relationships with other people. You've gotta broaden your linked profile, and that's how you get credit for ranking for the cures that you want to rank for. You also want your link to be rich in anchor text to some extent. The reason I say some extent is if you're trying to rank for the Cuban SEO and all your link say they were SEO. Goule knows you're gonna try to manipulate them not really Shum. People should link to you with the word SEO or in my case would be SEO or what is us yo, or Neil Patel or advice on us, your beginner's guide us, yellow Frank for SEO. Yeah, you're on page two. I'm twenty climbing up. I saw that number three or something, but you still good job doesn't that all traffic doesn't matter. But here's a difference. The reason I also rank higher than Eric, too, is I have more money to burn on this kind of stuff. This kind of cheating that I'm not saying like to buy links. I can do things like burn one hundred and fifty grand a month to credit SEO toll and not worry about the ROI, but that's what I'm saying. I kinda cheat to get my results. I spend more money than most people. Nonetheless, it's you want rich anchor Tech's. But again, not too rich because if it's not too rich, it's natural. If it's all rich there, knowing you're manipulating and you're not going to rank too high. Yeah, I don't think there's much more data around this just think logically, right if you are, if you're if you're search engine right? Just think about it. If it makes sense are if you get the same websites, the problem that could be equal. And also if you're getting links, if you're getting a bunch of spam leagues, let's go to like some blackout for me by span links. Sure might do something for a little. Bit, but long-term, not gonna help you. We've talked about this many times tried to get contextual high-quality links more than that, though. Try to build relationships with people that way it's going to be the link is just a byproduct of the relationship that you've built in. If you have these bad links, make sure you disavow them. And also if you're building try to get him in good placements. If a link was in within text, I content it's way better than if the shoved in sidebar or in the footer call. So that is it for today, but we need your help getting this podcast to a million downloads a month. So we started his campaign at about seven hundred fifty thousand dollars a month. Now we're on track for about eight hundred, fifty thousand. We gotta get to a million thirty day period. We need you to rate review, subscribe this podcast and to check our progress, good marketing school. The slash stats NS and what we're gonna do is going to do this in Los Angeles and it's going to be recorded video as well. If you can't make it in person, it's gonna be great. There's going to be food as well. And this is one of those things where people have indicated they would pay us couple thousand dollars up to even fifteen thousand dollars just to be. There and we're doing this for free if we can get there. Thank you guys very much for coming. We'll have another of this tomorrow. By this session of marketing school has come to a close, be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of and don't forget to rate and review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on marketing school.
Trump orders tanks to the Lincoln Memorial for July Fourth celebration
"Good morning i'm james holman from the washington post and this is the daily two oh two for tuesday july second in today's hong kong police use force to clear protesters from their legislative building the dhs inspector general will investigate racist and sexist posts on a private facebook group for border patrol agents in the top five staffers on john hickenlooper campaign part out in the first big shakeup the twenty twenty race but first the big idea president trump has asked the pentagon to marshall broadening array of military hardware including tanks in fighter jets to showcase his planned fourth of july address to the nation trump who'd already ordered up a fly over by military aircraft including air force one in the navy blue angels has pressed to expand is a venture further with an f thirty five stealth fighter involvement of the marine helicopter squadron one which flies the presidential helicopter he's also pushing debris military tanks to the side of his plan speech at the lincoln memorial prompting national park service officials to warn him that's such a deployment could cause severe damage engineers this week or examining the site the determined if the weight of stationing armored vehicles there will affect the structural stability of underground room right beneath the lincoln memorial trump confirmed our porting last night talking to reporters in oval office and said he's ordered tanks to be stationed at the lincoln memorial abrams tanks which trump repeatedly referred to as abraham tank will speaking to reporters borders wait for more than sixty tons they're usually transported over long distances by heavy rail trump also said last night that he's especially excited because they're gonna have what he called the brand new sherman tanks in fact sherman tanks haven't been used by the us military since the nineteen fifties but because their way lighter than abrams tanks the sherman's might actually cause less damage to the national mall the dc city council in a unanimous resolution reiterated its opposition to this event they say the tanks should not be driven on the city streets tweeting quote we've said it before and will say it again tanks but no tanks they use of such massive military hardware for thursdays event is also so sparked sharp criticism from advocates for the park service which noted the agency already faces eight maintenance backlog of more than eleven billion dollars the defense department hasn't released estimates of how much the celebration could cost the pentagon but they use of numerous aircraft driving well into the millions of dollars when counting fuel and maintenance d f thirty five cost about thirty thousand dollars per hour the fly according depending on estimates each blue angel jet costs at least ten thousand dollars per hour operate in the cost of falling air force one is more than a hundred forty thousand bucks an hour because this is they trump event naturally there are signs of will be both chaotic and disorganized white house officials plan to give out tickets for attendees to sit in a vip section in to watch trump's speech but they didn't develop distribution system before most of the staff what frazier last week according to senior administration officials white house officials were also still working on other key crowd management details such as how do you get attendees through magnetometers in an orderly fashion ethics watchdog are alarmed because the republican national committee somehow got a huge stash of the vip tickets to be taxpayer funded event and they're handing them out to major g o p donors traditionally major gatherings on the mall like this one or inauguration had feature day designated event producer but in this case the producer is literally the president himself to major fireworks firms have donated it pyrotechnic show valued at seven hundred fifty thousand dollars but the park service wafted pay employee's overtime to clean up the remnants of that display on the direct orders of the president's the fireworks display where they're being shot off from has been moved to a new location this year in west potomac park there is some speculation that trump did this in order to give people at the trump hotel slightly better view this whole thing will cause other inconveniences ince's for dc dennison's all air traffic to and from reagan national airport for example will be halted for three hours on thursday historically on july fourth a ground stop it lasted only about thirty minutes don byer a democratic congressman from northern virginia he represents alexandria says ministration is ignoring the views of local residents he said he doesn't believe any of his constituents want to damage local infrastructure and dumped huge piles of taxpayer money under what he calls the the never ending bonfire of donald trump's vanity now detroit trump a group of veterans plans the handout five thousand t shirts during the naming insignia of the uss john as mccain during the event the shirts feature an image of the navy destroyer named after three generations of john mccain's including the late arizona senator they're being made by rags of honor a company that employs homeless veterans trends and that's the big idea here three other headlines this should be on your radar number one hong kong police use force declare thousands of protesters in and around hong kong's legislative building overnight after some some broken unoccupied it yesterday deescalation is brought hong kong and unprecedented and uncertain territory this represents the biggest test yet of beijing's grip over the global financial hub in the status under which it operates on tuesday morning local time hong kong streets streets were reopened the rush hour traffic flowing through like any other day the demonstrators occupying the complex where a declaration that included a call for overthrowing what they called the puppet government and they said but then just after midnight on tuesdays police equipped with a riot shields teargassing projectiles began forcibly removing protesters from st surrounding the complex sending them fleeing officers then retook the legislative building stopping in frisking those who remained nearby number to congressional democrats condemned postings made any secret facebook group for you us border patrol agents and alumni the targeted migrants in some prominent lawmakers with racist and sexist attacks the posts sparked special outrage among a delegation of about a dozen house members who would just start at a tour of federal immigration facilities in south west texas when propublica published its story some of the facebook posts disgust included throwing burritos at the visiting lawmakers here's while others joked in profane language about the deaths of migrants including that dad and daughter who died last week trying to swim across the rio grande another post included vulgar illustration of congresswoman alexandria ocasio cortez being forced to engage in sexual act by trump the border patrol chief described these posters completely inappropriate and separate statement from customs and border protection the patrol parent agency city inspector general of the department of homeland security he will conduct an independent investigation in this morning the union for the majority of border patrol agents says that this is the work of a few bad apples and most of the agents are good people number three the five most senior staffers are leaving colorado governor john hickenlooper campaign including the manager the national finance director of communications director the digital director in new hampshire political director m e smith who managed the reelection campaign last year bob casey democratic senator from pennsylvania will take over this comes on the heels of picking loopers lukewarm performance and last thursday night's debate in which he was forced to stay in between two first time gadfly canada's marianne williamson and andrew yang pick a liberal is a successful two term governor of a purple state right now it looks like he might not qualify for the second debate next month he's far behind in getting the hundred thirty thousand donors that he needs to get on stage most tellingly the shakeup cup is coming the night after the closing of the second fundraising quarter the fact that clippers finding instructors among those on their way out suggested nikkan livers not gonna post a great number he is going the finance director that is to work for better to work in el paso that's not exactly a thriving campaign eater which shows you how dyer hickenlooper streets appear to be and i'm told that hicken livers deputy finance director may leave the campaign later today as well now other campaigns are feeling pressure to qualify for the next debates in that could leads to a forthcoming shakeups indeed there scenarios in which more than half of the current democratic field don't qualify for some of the debates in the fall not necessarily august
"Over-delivering on Value" - Sales Success Stories Book - Sample Story #22
"You're listening to the sales success stories podcast, where we deconstruct world class sales performers to provide insights and strategies to help you improve. To learn more, visit us at top one dot FM. Here's your host Scott Ingram. Today on a sales success stories podcast, I have another sample story for you from the sales success stories book, this one comes from George pennock, who was one of the co stars of episode nine of the podcast at the time, George was the top regional sales manager at Restaurant Technologies and came on with his top rep a recently had the opportunity to catch up with George after about two and a half years in that RSM role he transitioned back into an individual contributor role on their national accounts team and recently closed the largest deal in company history. And I hear he might have an even bigger one in the works, I think you'll hear from this story the level of creativity and collaboration. George brings to the table hill also be talking about how his time in sales. Leadership has helped him become a better performer on the stage at the sale success summit, tell you a bit more about that after we listened to join. Shared this story story forty nine over delivering on value. All top performers take risks. They valuate the pros and cons of what could happen, and they take very calculated risks. We evaluate our time where we spend it how effective we are in who we spent our time with the following the story about how I close one of the nation's most well known franchisees. This process brought three things to light thinking outside the box to bring more value, making the right time investment in taking calculated risks as a sales professional, the company, currently sell for offers a technology that automates labor intensive processes and kitchens. Essentially, this eliminates risk out of the manual processes that make kitchen safer are, that does automation, it self is sold on a long term lease. So we have to sell a lot of value. We work with all major brands across the country. Everything from the top curious ours, such as McDonalds. Burger King cave. See two major tells resorts and schools and twenty sixteen. I was. Engaged with a twenty unit golden corral. Franchisee that was one of the most influential franchisees within the brand because of the number locations. This franchisee had we allowed the franchisee to pilot tests, or program before, making long-term commitment, essentially, what we did is three store test to let them collect data on the impact of our program, both financially and the impact it had the kitchen before making a decision. We typically do this for larger companies so they can gauge the impact and fit of the solution, before, making a large-scale decision to do business with us during the test. I evaluated other ways that I could bring value outside of just the value that might company already brought to the table. The test was going, well, we were about thirty days in and felt we would earn the long term commitment yet. I really wanted to bring something else. The table that would one hundred percent seal the deal. This had to be something outside of what my company already offered and Hannah pair well with one of the benefits we brought to the table. So the search began nearly all of us in sales have strategic partners that we lead share. With and network with. But how many of them actually bring our prospects value that aligns well with what we already do how many of them do more than just make an introduction. How can a fund a new strategic partner to deliver value that aligns with mine? I begin spending time with some of our long-term customers and finding out the why behind them doing business with us in the first place. I started learned the core reasons. But we'll were other areas that the customer considered that maybe I wasn't after making the short time investment away from prospecting to acquire a deeper understanding of where customers did business with us. I found a reoccurring theme through at all safety, almost all of our customers evaluated the safety of the kitchen before and after program implementation, that became a sticking point for me if I could find a strategic partner that could leverage the safety that I brought to the table and benefit the customer, even more everyone wins. How prospects valuate safety and injuries on the job to their staff, greatly affects their workers comp rates. I then started doing my duty. Diligence on workers comp insurance, all restaurant operators have to carry this to protect them from injuries that happen to their staff while on the job when fewer injuries occur their rates drop. The latter intrigue me more. If I could find insurance company to recognize what we do to reduce injuries and kitchens. Would they be more with their rates? This would be a great way to bring more value to this key franchisee, while they're evaluating our program. This would save my prospect, even more money on my program, thus making their business. More profitable to compound at all. If this worked with this one prospect, why couldn't I scale this across all of my prospects nationally, I begin working with various workers, comp companies and fully educating myself on everything that went to writing policies. I wanted a full understanding of that going forward. So that if this worked, I could talk intelligently to my prospects about the added value, we now bring to the table by reducing their workers compensation rates it didn't take long for me to find. Insurance provider, do a presentation lists safety that we brought to the table for restaurant owners and put together a formalized program for future prospects. Take advantage of this was brand new untested partnership that I had with an insurance company that I was going to bring to the table during test with one of the most well-known restaurant franchisees in the world sound slightly risky, right? My new insurance partner, and I put some rough numbers to paper in order to evaluate how the customer was going to look at this new offer. I simplified these numbers just for this audio book, but these are actually relatively accurate compared to the cost savings valuation. The customer did the annual cost of our automated program across their portfolio was going to be around one hundred thousand dollars a year. The hard savings that might prospect would see across their portfolio per year was about seventy five thousand dollars, this left about a twenty five thousand dollar gap that we needed to make up. Now, they're also soft savings that we brought to the table, but these soft savings. Are never factored in on whether or not the customer, is going to recognize that to their bottom line. They're saving such as labor fishes where you might have a more fishing kitchen. But you may not send people home and say that to your bottom line and cut labor. So as you can see we provide a nice, heart savings to the prospect, along with the soft savings combined. We're at twenty thousand dollars per your savings for program implementation, but we don't know, for sure we're going to get credit on that extra forty five thousand dollars that were estimating now onto whether insurance provider, estimated they could do for us, this could vary because the insurance provider had not yet, met with the prospect, and we are simply doing estimations as at this fully work right now. He estimated that their current insurance premium was around eight hundred thousand dollars he felt he could adjust that premium down to about seven hundred fifty thousand dollars, which would save the prospect fifty thousand dollars per year. This would be great because this would then add to the hard savings that my program, brought to the table, and we. Would become instant savings overall to the prospect, everyone wins the prospect. It's great deal. My new insurance agent partner picks up a new customer in I earn a new customer to this is a true win-win. However, these were all estimations on the insurance side. There's no way to be sure it was accurate till I made the introduction, and my new insurance partner could really evaluate the prospects current business. And to be honest, it's nearly impossible for myself as one person to fully screen insurance company, and their program before bringing them to the table, and this operators, currently test. So I started weighing all the risks in all rewards to do in this. So for this audio book, I'm going to list out a couple of the risks that I've alienated as well as some of the rewards. We'll start with the risks. Obviously the biggest of them all is if I were to make this introduction, and insurance provider falls, flat and actually increases the rates on my prospect, this'll be detrimental to the deal. Another risk is the new insurance partner having able falls, flat an execution. He could have. Full poor follow up and doesn't provide good service. This would be poor reflection directly myself for doing the introduction, and bring them to the table or the insurance provider, makes an offer and gets the business. But ends up cutting me out of the equation, says, hey, you don't need Georgia's system. I can give you that deal without it all of these are valued valid concerns. Now time for the upside. If the insurance provider makes great offer the prospect, it can do what he's estimating the prospect would see an incredible return for doing business with me in the insurance company. Everybody Wentz Secondly at this worked, I now have a scalable solution that I could bring to the table to all of our future prospects. This would be great as never been done in my company's history after thinking this through I felt comparable making the introduction. This was never done before in the history, my company. So there's a lot of risk involved. However, I felt I was doing the right thing by tempting to over deliver to my customer. I've always had massive success during the sales process being as transparent as possible with my prospects. So full transparency. Here's how I set up the introduction with my new insurance partner to the prospect, quote, Mr. prospect. I know you are valuating our program for automating labor processes in your kitchen. I feel there could be some added safety benefits that you may not be fully evaluating. We have a newly formed partnership with an insurance provider that will offer credit on your worker's comp insurance for having automated solution in place in full transparency. We have not tested this program with a live customer. I feel this is a good opportunity for you to see what kind of added benefit, you could get from our program, and I would be open to your feedback after reviewing what my insurance partner has to offer as this has never been done before. I wanna make sure our program is the biggest success possible for you. And this could be an added way for you to see that please. Let me know if you'd like me to make an introduction in, quote now that last line is really important. I asked for their permission before making the introduction. I found that the best way to make introductions. Especially if you're cheering this comes off, as a much better Email to the customer than just sending them an Email with your partner seat on the bottom and just shooting that out of the blue, you should always ask I it wasn't long at all before the prospect who I built a great relationship with accepted my offer for the introduction the prospect called the tell me that after my partner made his proposal. They are now seeing a one hundred fifty thousand dollars a year savings on their premiums going into the next year because of our joint program this. Well exceeded the estimated fifty thousand dollar savings the insurance rep and myself had in mind. The prospect couldn't have been happier with me, bringing into the table and my company now has an excellent case study of an added benefit or program. They ended up signing with both of us and seeing massive success and return on their hundred thousand dollar investment. If felt so good to hear them thanked me for bringing the insurance provided the table this really. And up consultation selling the lessons. I learned throughout this process, where big for myself as a sales professional, and my company during the time I was researching workers comp companies, I was actually being told by other reps Emma, my company that it would not work. It was a bad idea. And it was way too risky to bring another company to the table. When I had not yet secured the deal myself, they said, it would delay the sale cycle backfire and make myself look bad. If the insurance rep didn't provide a level of service, that we would in the end I went with my gut instinct, I did as much diligence as I possibly could in a short amount of time and took a calculated risk. It was critical for me to start with my current customers. Learn everything I could about their decision making process, and where they saw an added benefit rather than just going by the benefit. I saw him on product now that we have a new way to bring more value to our customers as a company. We are scaling these efforts nationwide. We have an excellent case study that we are sharing with other. Spects and it's growing our company's pipeline incrementally. This is one of just sixty stories from the sale success stories book, and just like this one from George pennock all of them are read by the author in the audiobook, version, you can find links to all the different formats of the book at many of the online retailers where it's available at top one dot FM forward slash book. You can also learn more about the sales success summit, where George along with a number of the contributors to this book will be presenting in fact, all of the presenters will be the top one percents as performers that you've heard here on this podcast if you hurry and register in the next few days, also send you an invite to the attendee networking, call that. I host the first Friday of each month. This is exclusively for the sales professionals who are already registered for this year's event. The details are all at top one summit dot com than be sure to come back next week for. Another interview with another top performing sales. Professional. Thanks for listening. Thanks for listening to the sales success stories podcast to be sure you never miss an episode and for an invitation to our sales success community, powered by fluid subscribe to our newsletter at top one dot FM.
Power Up Your Resume For A Job Fair - Part 3
"Welcome to another successful encore career podcast being brought to you by central ohio area agency on aging nationwide insurance ina source and in our special episode sponsor the resonate coach. I'm brad johnson longtime volunteer with employment for seniors and with me is executive director carol van triska carol. How are are you doing great wonderful. We are in the middle of an incredible series of podcasts on creating resumes and <hes>. You know it's it. We're sorta chuckling going well. We should have probably done this. I but i think that this is a wonderful way for us to get information in small pieces so that we can help our clients methodically worked through creating their resume because it's so important not just so that you can apply for a job but you're going to be a great job seeker and a great interviewee because you're gonna have a good handle on all of your skills and accomplishments by the end of this so our series of podcasts are including things like you know what's the basic information we include or not include on resumes <hes> our accomplishment statements and individual which will bits and pieces and all that they include <hes> that should be on your resume so we've already gone through. What's the purpose <hes> resume formats formats lengths appearances on the last podcast. We did a lot of detail on. What's the contact information. What should you have on their. What our summary statements those are critical on a on a resume and had a great conversation about that so hopefully you've also heard that podcast and work experience wendy dates go in how long and how far back or your work experiences all of those are important pieces so today we're you're going to conclude that area that section on what to include in a resume and that will we'll talk today about volunteer experience experience in the value of volunteering on education and training and the big issue is what not to include on a resume so let me introduce our guest today sharon hammersley is the principal coach of the resume coach where she helps job seekers conduct a twenty first century job search and sharon is also a longtime supporter in volunteer from appointment for seniors sand the career transition institute as well as our facilitator for our career search workshops here employment for senior so sharon welcome again to podcast programs. Thank you carol and you know. We've had some really good conversations so i'm looking forward to our conversation today. Wrapping up what you should and should not include in your resume right so we're going to get through this and we wanna make sure that everyone knows this is the third in this podcast. I cast series so if you were referring back to go back to the previous podcast catch up with us and let's talk about all of the the bits and pieces that are important in your resume so once section that <hes> folks are sort of lost with a lot of times is <hes> that notion of of volunteer experience and i used to always tell my students you can be a volunteer packing a box at a food pantry or you can be a volunteered that food pantry and coordinate other groups coming in to volunteer or donations or events so whole different ball game in in terms of the experiences that you're getting from that volunteer experience so let's talk about that so sharon <hes> one of the most important important things at employment seniors are volunteer corps so we talk a lot about our volunteers and how wonderful and very professional they are and and we actually did a podcast on volunteer so refer back to that but i think that <hes> individuals don't see the value or understand understand how valuable you can learn new skills and hone skills in a voluntary experience. So when do you differentiate that. It's a volunteer experience or work experience. And how do you put those onto a resume. That's a great question. I tell people that the only difference between in being a volunteer and employee is the money going into the bank often volunteer experiences are extremely valuable as part of your work history. If you think about it <hes> perhaps at some point in your career. You've <hes> volunteered for a significant -nificant <hes> event organization and you're providing your services pro bono for instance i know of people at career transition institutes their financial people. They volunteers treasurer. What could be more important than treasurer because those are the money folks. They tell you whether you have money in the bank and really when you do something pro bono. It's it's like mastercard says you know everything else. Priceless it is was actually priceless and volunteers are priceless so if you are doing significant volunteer work pro bono in your field that can actually go as a regular experience on your resume in fact right now if you're between positions and you're looking for for a position but you're volunteering in an area where you have significant skills. I tell people just put that on your resume as a regular regular experience. That's what you're currently doing and i think carol you've recommended this for our employment for seniors seniors volunteers absolutely louis our employment for seniors volunteers and i can't even tell you how many have come in volunteered done a fabulous job but found the job and we lose them but that's okay. That's our business. That's what we're supposed to be doing but our volunteer counselors are critical to not just the operations of the agency but to each individual client who comes into see us and get them on on a job search on the right path how much more valuable that can be and they're using very high level skills to do that. They can put that on a resume somme we put it right up there at the top of experience as long as they designate in their title that they were volunteer. There's nothing wrong with that. An employer understands that yes and many employers actually liked to see this type of experience on a resume whether it's featured under your experience section or as a separate section under volunteer experience because most employers really our community minded. They have their own initiatives. They see if they see that. You're already involved in the community. They know that when they call on you as part of your employment also to step out into the community and beat volunteer volunteer that you're more than willing to do so right so i think that that's very important and also if you think about it for a minute if you're currently looking for your next position and employer will often ask you so. What are you doing with your time while you're looking for a job and looking king for a job is a pretty much fulltime job in and of itself. We all know that but just to be able to say <hes>. I'm helping employment employment for seniors. I'm one of their volunteer counselors right now and you know i've had over the past ten weeks when i volunteered with them. I've actually interacted with twenty five clients and help them get started on their job. Search and i think that makes a really good impression on an employer lawyer. You know the other thing too from the standpoint of mature job seeker <hes> there are often times that you want to update some skills and it's really hard to do <hes> if you if you don't know where to look i mean i. It's not that it's hard to update skills that can be done but if you don't know where to look if you go into an agency and say i need to update the skill. Is there anything that you need have done that matches as i can be learning. I'm willing to give you my time to learn and you'll get this job this task done and so sometimes it's really the only way somebody can increase their skill level so that i think that that's a it's a great message to an employer that somebody is willing to go over and end above to learn something new and to be better prepared to be a great job seeker yes. That's definitely a win win both for the job seeker and for the next employer and for the agency right at the job seekers volunteering at absolutely yeah well next we want to look at the education in training session and and i think as a mature job candidate you you can attack that much differently than just get young coming out of college having nothing to fill in that section well. Let's play with here. Yes you do <hes> you know new college grads <hes> they often list their degree he whether it's coming up or whether they just got they list that i and that's perfectly appropriate for them but as a mature job seeker <hes> that information and becomes less critical the further it is in the rear view mirror so there's several ways that you can approach this first of all. You definitely definitely need to list all of your professional certifications for instance if you have an r._n. License you need to list that. Its its current or the state of ohio and maybe you have an r._n. License you maintain our licenses and other states but you need to you definitely need to list passed that licence with a suitable hieaux license number and the date expires if you are for instance a project manager when you have project managers certification. Where did you get that from you know and how current is it. Some people get a <hes> certification and then they let it lapse financial planners. They have to have certain like series seven zero sixty one. I don't know what all the numbers are and and they do have to keep those current through continuing education so all of those are very very critical so <hes> and then if you attended attended college or university if you graduated you list your highest degree first but if that was if you got that degree sometime ago you don't need you to list date. This is one place where dates are not record actually should not be listed so let's say that you graduated with a with an m._b._a. So you just put m._b._a. The ohio state university and if you had a concentration in finance or marketing or whatever it is you can list that but then there's a question that i often get to from people well you know i went to who <hes> ohio state for two and a half years but i never completed my degree. So what should i do about that and there are a couple of different strategies here and there are some pros and cons about all of them if you were <hes> attending college and you were studying towards a degree and it's in the area that you're now seeking employment in and maybe you've actually been employed in that field you just kinda got hired and you never got around around to finishing your degree <hes> you you can still list that degree without any dates. At all say the ohio state university course i work in finance marketing and business administration and that's what you're working in now so that that all works very well. <hes> some employers may be a little hesitant about this. This is the con- they may say well okay. So why didn't you finish your degree and then you need. You have a really good answer for that. Most of the time it's simply well you know somebody thought that i was a really good higher and you know <hes> i i would like to get back to my degree at some point but right now you know i've got all the qualifications you need so you do have to be a little bit careful about that. <hes> then finally <hes> the whole thing about high school or g._d. Some job postings specifically mention shen highschool or g._e._d. In that case you know high school diploma while i'm high school no date great yes so that that's what you need to put in terms of your education and training one thing too if they've had college time even if they haven't finished college they don't have to put high school yeah because the assumption is you can't go into college unless you have a high school degree or g._e._d. So don't like again. Take up space. Take up a real estate if you don't have have to but i think that the over arching <hes> message in this section is not just that i've taken coursework coursework and you're going to check and see with ohio state or wherever i went to school that i actually got my degree the messages that employers have jobs jobs that need to be done. You need to show not only you can do the job day one but that you have the capability of growing with that job of learning more of being and willing to learn more and having the capability of learning more so this section is included not just that i went to school and finished in nineteen eighty but that i have done other things. I've been a lifelong learner. I've taken up on opportunities to learn more and continue to do that. Had an important for me. Yes especially if you if you seek certifications in various fields or if you take coursework even like encore sarah. Let's say say that one of the qualifications for the job is advance excel us and actually you haven't had much experience with that but you've got encore sarah and and you can prove that you completed whatever requirements there were for that advanced excel course that you took through coarser and if <unk> ask you could actually show that interviewer charts and tables and <hes> other things that you've developed using the knowledge that you gained in excel bill from that era course exactly ex- and and there are a lot of those kinds of bits and pieces of requirements in position descriptions and that would be hard for somebody to get and these are easy ways to show that you can do that job and that you're willing to do whatever it takes takes. The learn something that maybe you don't quite fully no at the sacked because your job is going to cheat. You could be ready to do that job on day one but over the course of your work there something's going to change and you're gonna have to learn new things right exactly exactly and <hes> <hes> <hes>. I have to say that there are a lot of our mature job secrecy do that in a lot of them to give me the glassy eyed look when i tell them they need to keep learning but it it's a really important important thing and i. I have the impression from talking to employers. It's going to become even more important as time goes on so even if you are working working right now listeners don't make an assumption. You're going to be in that job forever. Always assume that you need to continue learning so and that's ask you know sharon and i worked together at ohio state so you could tell where to academic sitting here. Now we have gone through all of the bits and pieces of what has to be on a resume. There's a huge list of things that should not be on a resume or that are kind of up in the air so give us some ideas. Okay okay so one thing. I sometimes see when i review resumes. People will include hobbies and i say well okay. Why did you include your hobby and they say something along the lines of well. I thought it would make me a more. Well rounded person in the employer would like like that now. Maybe maybe not okay <hes>. If you're applying for a master gardner job you better have a one acre garden and that's not actually a hobby anymore right very much so but but other than that really <hes> an employer could even see that as you know well. I wonder how how much time they spend on this and you know if their hobbies game of thrones are they gonna be playing it on the job. Who that's true true issue the message. You want to send across. No where did that section. Why did that section exists then why because traditionally it's always been there. Obviously we're talking about it so it's it's been there for who knows hundred years. I'm wondering if it may have started wear a gentleman who were really good. Golf wanted to work for people who are really good at golf off. I mean it could be simple as that so i see this being more emphasized volunteer bobby yeah and again a real resume may is real estate. You use the space. The best way you can and hobbies are not going to get the job unless there is a really true direct direct connection and that doesn't happen too often. Yeah that really does not happen that often so then there are some other areas that get to be very tricky. Okay <hes> on a resume. You should not include any information to the extent you possibly can about being saying what's called in legalese a protected class and that includes anything like <hes> racial ethnic background national origin religion sex although we can sometimes determine that especially age if over forty especially <hes> familiar status and in any sort of physical or mental challenge disability <hes> all of those things things can <hes> you may say well. They're going to figure out my age probably but there's things that we discussed that you could do that and they're probably going to figure out whether i'm male or female maybe but that that shouldn't be the focus of it <hes> now now. Some things get really tricky because you may be volunteering for a religious organization political organization and advocacy organization was asian and that can get really tricky because <hes> generally speaking we try not to bring our politics to work in our religion to to work unless it's a specifically <hes> unless the company organization itself is specifically oriented that direction so what i recommend people is if they for instance were the volunteer for a capital campaign for a new wing on their church that they simply list that volunteer capital campaign <hes> for my church <hes> managed a team of six while in tears raised seven hundred fifty thousand dollars now that's pretty impressive and at the point at which you actually go into the interview you're probably going to have have a reference from some somebody on the leadership in that organization and that's great so by then it shouldn't be an issue. It's just a matter are of finessing that initial step when you don't really know who you're talking to next so that can be quite a challenge sharon. I just thought of something thing that sort of the flip side yeah so if a candidate has worked for a political organization political campaigns state local google parties whatever and suddenly they don't wanna do that anymore. Yeah then you're talking about okay. Well you know i was in this party and the people who aren't in that party aren't gonna hire me so again. Maybe that functional resume yes come into play which we talked about in the first podcast so oh that the emphasis is on the accomplishments and your skills as opposed to where you worked. Yes and that's a very good point so that would be something to again. Think about and for listeners remembered functional resumes are not easy to do and they have a place so just work with with somebody who's a a really good resume coach <hes> or an agency like employment for seniors to work through that process of developing a functional resume talk. That's a great suggestion and then there's a question about <hes> any sort of disability and and again that's a tricky question region <hes> if the if the disability does not affect your ability to do the job in any way. There's no reason to disclose now. Sometimes i'll use myself as a personal example. I have a little bit of hearing loss and it would be very challenging for me to conduct an interview with somebody if we were in a noisy wrong so at the time of the interview scheduling what i i would probably say to the person helping scheduled. Interview is <hes> just so you know. I do best in interviews when i'm in a quiet setting. I i don't even mention my hearing loss i i do. I do best so. I'm hoping that maybe you can accommodate that and that's all you really need to say this section. As all of the sections truly are ways of showing an employer that you're the best candidate so it's always done in the the best light <hes> with the best information that you can give without being negative or pigeon holing yourself into any little cubbyhole such his age or or gender and it's it's you only give the information that you have to and it's always done in a positive light. That's correct. Yes and i think that's the whole purpose when you get down to what the resume is really all about. That's the whole purpose of a resume. You're always putting your best foot forward and you're you're telling that potential employer. Why is that they they really need to have you on their team and i will make this point to if an employer for any reason <hes> seems to write you off because of any on your resume in whether it's age or <hes> anything else that you put on your resume. That may actually not be a good fit so <hes> i. I always say to people well if the employer wasn't real cool with the fact that you were. Maybe a little older than their average candidate that it says that doesn't say anything about you. That says something about them. So you wanna put your best foot forward and you want to really find that employer. Match that employer that's right for you and the resume is a critical piece of that wonderful so if we wanted to summarize all the bits and pieces that go into a resume from when we talked at the last podcast about contact information and experiences in the summary statement <hes> the <hes> volunteer experience france education training what would you say are the top like three or four tips that you want to give to our listeners. I would say the first i tip and this is this is just this actually goes without saying be truthful. Yes be positive but let's be truthful <hes> there. There's a whole probably millions of threads out there among recruiters on various blogs and dan web pages and things about what they discover about candidates. That's not true right and so you want to be truthful but being truthful doesn't mean hiding hiding your light under a bushel either and actually that's what's going to be our next podcast is talking about how not to hide your light under a bushel how did discover discover and right and explain your accomplishments so number one be truthful but number two don't hide your light under a bushel how confident in what what you're saying and doing and i think the fourth tip that i would really give is make sure that you you know that that really you make a big effort to understand that employers needs because if you understand that employers needs and you are good fit and you articulate that that really will bump you up in terms of their willingness to want to talk talk to you and maybe even offer you the job. Those are great great tips. I'm going to add one more and that is don't be afraid to get help on your resume. Don't do a resume by yourself. You have to have other sets of is seen it not just for the typos and the grammatical errors but just to make sure that you are getting all of this great information into your resume exactly wonderful share. Thanks for joining us today. You're welcome glad to be here circle to seventy media dot com.
Conferences Will Lose You Money Unless You Do This | Ep. #813
"Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guy and experience to help you find success in any marketing capacity. You're listening to marketing school with your instructors, Neil Patel, and Eric SU. Welcome to another episode of marketing school. I'm Eric SU and I'm Neil Patel today. Organ talk about how conferences will lose you money unless you do this. Most people attend the wrong conferences. I'll give you the perfect example of this. There's conferences like e tail, I think is called e right? Or internet retailer RC. There's one that you have to pay a lot of money for internet retailer conference. I think that's a or shopping or whatever it is shock dot org. So I know there's conferences where people are paying ten fifteen, twenty thousand dollars even for meetings, and they charge you this as agency. Here's what I learned about concepts spoke at a lot just because you speak, even if you get paid to speak, doesn't mean you're going to generate an ROI because a lot of times the audience could be the wrong fit. For example, I tend to get paid to speak at conferences where there's many. More entrepreneurs that are just starting off entrepreneur? Starting off are amazing. I was of them technically am one of them right now because I'm starting another business, but it doesn't mean that they're your ideal type of client. You have to find the conference that has your ideal clients. For example, if radio clients is that e commerce conference. Ecommerce companies going to internet retailer, five hundred type of conference doesn't mean you're going to get more clients. If all the people who are there are associates junior level people, they're not decision makers are not gonna sign any contracts with you. But if you go to another type of that has directors in VP's in owners of these bigger companies, you're now meeting the right type of people. You could potentially close a deal. It's not about attending the biggest event or what people considered highly relevant. It's all about attending events where your ideal buyer is. Yeah, it's it's proximity at the end of the day. Right? And the other thing is if you go to these conferences until you go to the most relevant conference in world, but if you're, you know, you're an introvert. I'm an introvert and you get your energy from recovering an you don't like being around people for a very long time. Well, what you have to do is you maybe bring the party to you? Right? I've talked about in the past throwing dinners for example. So just the other day I spoke at an. Ecommerce conference. I threw it in there too, and. Oh, I did get interact with a lot of people because I spoke. I still make sure that I, you know, get to target people that I, I'd like to see and they show up at dinner right that what you have a lot more control as to you know, wear what kind of outcomes you want to you want to achieve. And I agree with Neil to, it's know if you are a SAS company or SAS marking agency, maybe go to SAS conferences, or if you are into e-commerce, ecommerce conferences, but don't try to go to every conference in the world because you're going to lose a lot of money to lose a lot of time, get fatter because you eat so much when you travel on the Tokyo. Right now, I've been travelled last two weeks. My God, Neil Patel gain weight too, because of an eating fatty. You don't look like you gain weight? No. Trust me a half anyway. So and I'm like, I wanna know either way. Here's the thing when you go to these events, don't focus on the bigger ones focus on the smaller ones. When people have one hundred ten years max, it's much easier to close a deal than is when someone has a thousand two thousand. I know that sounds counterintuitive, but the smaller. Vinci get to spend time with the Sundays. The other thing Eric mentioned is get people's cards and do dinners. It's not even just dinners. You can do dinners. You can follow meetings, you can do follow calls, whatever it may be, but it is all about the follow up. A good example of this is Eric does dinners and in one of his dinners, someone who goes to dinner is a client of his and they do over one hundred million dollars year in revenue. These dinners help him. So it's all about not just networking at the right event meeting the right people, but it's also the follow-up. Typically, if someone's gonna sign up with you sign for your product or services, it's not gonna happen at that conference. It's going to happen after people at a conference are there to learn or to meet other people or to network. They're not there to sign the deal on the spot that typically happens over the next few weeks or months or two. Great. And by the way, if you're gonna, throw the dinners, don't be tacky. Don't act like you're, you have some kind of terrier motive because people can smell it from mile away autism. When I do these things. Like I'm looking for something. Honestly, a lot of people end up doing business with each other and that's completely cool. Right? Like that's like you giving back a you helping other people that's kinda life like that's the point when you start a business you give and then you get back. So think about it that way. The final thing I'll say is this weekend conferences. Neil night will do a free conference if you help us on the journey to getting to one million dollars. So we started this journey, seven hundred fifty thousand dollars. Now we're on track for by eight hundred fifty thousand. So thank you guys have been so supporting us go to review, subscribe. This podcast go to marketing school. The I o slash stats to check our progress. Once we hit the number, we will do to live event in l. a. we'll give you food. There's food. There's drinks everything. We're gonna record it as well. If you can't make it there, these are types of events where people have offered us thousands of dollars to attend were doing it free. So if you wanna come hang out with us, please review subscribe to this podcast and we'll see you tomorrow. This session of marketing school has come to a close, be sure to subscribe for more daily marketing strategies and tactics to help you find the success you always dreamed of and don't forget to rate and review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on marketing school.
Shutdown Threatens To Stall Recovery In Wildfire-Ravaged Paradise, Calif.
"Support for this podcast and the following message. Come from Comcast business having the nation's largest gig speed network was just the start. Now, they're providing gig fueled apps and solutions that exceed expectations and help businesses perform Comcast business beyond fast. The partial government shutdown is triggering some anxiety around paradise, California. David, you know, this town you walk the streets of paradise. Yeah. I mean this town, Steve I was two months ago images. Stay with me. I'm just totally devastated. By the campfire mean devastated flattened, you looked at just rubble that was the remnants of people's belongings. And a lot of residents just wondering what was gonna come next. Well, that was then and NPR's Kirk siegler reports on what's happening now. This cleanup and recovery is huge and largely reliant on federal aid. Mark mnemonic has been waiting for more than three weeks now to apply for up to seven hundred fifty thousand dollars in disaster grants from the US department of commerce, which is closed the grant. Would help paradise even just begin planning for its daunting recovery roads, sewer water, those types of things those essential girders that you're trying to build a namic is with a local nonprofit called three core which partners with the Commerce Department to do rural economic development. He says paradise can't afford any delay or uncertainty, and so many people here are living in limbo and the need to see signs of something happening. Some kind of progress you'll start having a brain drain and and money leaving the community and making us actually in a worse position than we were before the fire. A so far FEMA and small business administration loans are not affected by the shutdown. But a delay in these more under the radar infrastructure projects could have serious consequences. Ironically, another example is the wildfire prevention work that's now. Stalled on federal public land across Butte county, we're created a negative feedback loop where we are going to consistently get further and further behind. Stephen Graydon in his contractors are nearly done with a three hundred acre prescribed fire and fuels break project on federal land on the ridge just adjacent to paradise. We're homes were spared last November. It's being held up because no one from the bureau of land management is on site to approve the last bit of work. Our partners can't come to work, and I can't go out there and get rid of some of these fuels that have been cut and piled and we're trying to get prep to where this is a good strategic area and a defensible space. The rainy California winter is a key window for prescribed fire here in the foothills of the Sierra contracts like Graydon's are stalled. But so are talks about any future projects on federal land that were funded and ready to get done for the next fire season. Kirk siegler, NPR news, Chico California, support for this NPR podcast and the following message. Come from the UPS store, offering services from shredding to printing to mailboxes and instead of closing this holiday. The UPS store is doing another ING altogether. Opening. The UPS store every ING for small business. And of course shipping.
Dealing With Adults
"Ramble. God Hi. Everybody welcome to anything goes. This is weird. This is weird. Let's set the scene. I liked to like. Set the scene for you. Guys, so you know what? It looks like when I'm recordings. Had maybe you picture in your head or not? That's up to you. It's midnight. When I'm recording this this is so different I normally record these at like eight am. But guess what? Today was fucking Shitty. Actually. Wasn't that's it wasn't a bad day at all, but today was like not that kind of day. I was having a really lazy day to day like I woke up pretty early, but just felt. Tired and Headache Ian. Just like whatever in then. I just like couldn't be productive all day and then. I took a nap. But then after my nap I was like you know what. Yes. It's like eight PM but. I'm just going to get everything done now that I was gonNA. Do earlier than the day. In Fuck it. You know what I mean, and now I feel so much better because they got everything done. Even though it's late at night like I still got everything done that. I wanted to get done. It's all about adapting baby. Okay, so I adapted, and now here we are. In it's late in recording this and. I kind of an interesting topic today that. I don't know. I don't know I. Don't know how many be able to like I. Don't know if I'm going to be able to talk about this. For a long time, I hope so. We'll. See. But this is actually and idea that my dad gave me today and I thought it was Kinda Good I. WanNa talk about being a teen. and. How to interact with get along with. Adults. The thing is really interesting is growing up. There's so many different types of kids right like in so many different types of kids in ways that they were raised and I've noticed that there's so many different ways that kids deal with adults, some being good in some being bad, and now that I'm almost in adult myself I mean I am technically, but like I'm also still a teen, so whatever, but now that I'm you know almost an adult. Fully like I feel like I'm starting to like I'm in this middle ground where I. I understand both sides and I feel like. This is something that. Maybe, some people might need advice on. So. For starters talk about something, really interesting that. The last few years I've been kind of realizing. and. It's put a lot of things into perspective for me and I. Don't want it to get misconstrued by I'm going to do my best. I think it's so interesting. I want to know if you guys can relate when you're a kid, you think of adults as being like perfect almost. Even if they're very far from it and. All of them are. But you know there are authority figures, and you look at them as such so. You know all your family members. Your parents, your teachers, you think of them. All is like the perfect role models almost. When in reality, That's all an illusion. And when you grow up, you start to see through it. I think it all started for me when I was like probably fourteen. and. I started to learn more about. Things about the adults in my life. and. The veil kind of started to lift and I started to realize like Oh my God. Like a have lake almost dirty secrets. You know what I mean that kids don't know about until they get older whether that's like a teacher. They got fired. Nobody knew why, and then later you find out why or Whether, it's like a family member and you find a secret about a family member whether it's like in their pastor like even in their present like you find out about. All of the different flaws of these adults. And in addition you start to understand. Humans better and you start to become aware of adults flaws you know. Where they're flawed in the way, they're wired in a sense for example. Now that I'm older. If like I'm having an argument with my parents or something. Or there's like kind of you know league, a little tense moment or something, and if my parents. Do something wrong like I'm in front them and be like that was rude or like that was wrong or whatever, and as a kid. You just kind of assume that everything that every adult does. What is supposed to be done because they're an adult authority, figure, but. In actuality there a human just like. Everyone else in if anything, they're just big babies adults are just big babies. But it's so interesting how the older you get. The more you start to realize that. Age. Does in. It kinda starts to disappear almost. It's like you could meet a thirty year old. That's. One Hundred Times wiser and M- you know. Better of a person than maybe some seventy year old. and vice versa but like. It's about life experience. It's about. Who they are as a person in like age, just kind of disappears it like some people never mature some people. Behave like a fucking frat boy until they're. Fifty, you know what I mean. And other people. Become a responsible adult. You know what I mean. Not that frappes aren't sometimes responsible adults. I'M NOT GONNA judge y'all I mean. You know. I know a few FRAT boys. From my high school. there. I think probably pretty crazy right now. Probably going a little crazy I don't know. I just drink water instead of coffee. That was so weird. I'm so used to sitting here with my coffee. Another thing I mean that's kind of enough that. The, you get where I'm going with that. It's just so interesting. How the older you get, the more you start to realize. that. Adults aren't perfect, you know. which kind of leads me to my next thing, which is more relating to parents? There was like a lot of things that I think. I was angry at my parents. As, a kid. Like if they've made mistakes, because as their normal fucking human beings, they've made mistakes right and I used to be so mad at my parents for the mistakes that they've made whether. It's things that they've said that. Hurt my feelings or things they did that seemed inconsiderate to me at the time. Don't get wrong. I love my parents, but again these things happen. It's normal. Just recently. I had this realization. Okay. I'm only my parents to an. Unrealistic Standard. My parents are human beings. Not like. These, the`real role models their normal human beings. And they deserve to be forgiven. I always was like well. You guys are my parents, so you have to be perfect in raised me perfectly and never fuck up and never hurt my feelings or never do something that's inconsiderate. That was where my head was that. I was like you. Guys have no room to fuck up. But as I grew up, realize and within literally the past month I realize. They are humans. They think about things. Normal brains! They. Aren't going to be perfect all the time and like it's natural. Fuck up and especially when a parent like I mean, the responsibility is like insane, and it's impossible not to mess up here and there you. Nobody is the perfect parent. But I just never thought of it like that. I was always like no parents are supposed to be perfect. That is not true, and so just recently I've forgiven my parents for some things that they did that bugged me in the past. I mean I went through my parents. We went through a divorce when I was younger, and there was things with that that upset me. And just recently I've been able to be like okay. I always thought that this divorce was all about me. I mean not really but like I'm always thought about how it affected me I. Never thought about how it affected them. So of course, that was probably an emotionally turbulent time. And I mean we're through it and we have a great thing going now, but like you know those were probably really tough times for them as well and I never thought about that and so. Anything they may have done while trying to work through that that that has bothered me. That's not their fault. They were going through their own thing, and they were still really young. I mean they really in there like what mid thirties maybe early like? They were young. That's only like. Fifteen years older than me and that's not that much. I mean it is, but it's not you know. And, so I finally forgiven them for things you know and like. Stopped holding them to such a crazy standard, and if they like do something that upsets me like I. Am a lot more understanding now and I'm like you know what. I'm going to. Give them room to. Learn grow just like they have done for me as their child but. I also need to give them that space. You know what I'm saying and not opportunity. because. They're growing every day just like I am you know? And I just think that's something really interesting that I've never thought about. I just think it's important to. Do your best to. Be Forgiving with your parents. I mean obviously when it's necessary, there's. Obviously situations. Where like there's you know? Where it's a, it's a larger problem but I'm talking about things that are more harmless. Not. Invalidating anyone's feelings including my own because you know even some things that are technically harmless. They still have caused me some upset that his lasted me some time, and so like I'm not invalidating map, but I'm saying that. Coming to terms of those things and learn learning how to forgive? especially like with parents is really important if it's possible and having that conversation with them. I don't like going to the grocery store. Big shocker nobody is surprised probably because I don't think anybody really likes going to the grocery store. 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That's T H I v, e market dot com slash Emma to start your risk free membership and get a twenty dollars towards your first order. That's thrive market dot com slash Emma. Thank you thrive market. Love Y'all the most. Moving on I think speaking parents I wanNA talk about give some advice if I can on have a better relationship with your parents. When it comes to communication, I know the communication can be really tough with parents and I've. I've. been really blessed I have really great communication with my parents. Because number one. I'm just opened bug with pretty much everybody I. Mean Anybody who's really close to me in. My life knows that like I. Do not shut up about everything. And I'm a pretty open book like I. I'll talk about just about. There's very few things I won't talk about but. You know some people don't feel. Comfortable doing that in I in. That's super normal, but I want to try to give some advice on how to. Learn to communicate more with your parents. I think that a lot of parents are actually uncomfortable with the thought of communicating with them with their child themselves. Like I think that a lot of parents actually are terrified of that and uncomfortable by that which is interesting to me. But I think that. With everything in life, that's uncomfortable. It won't be uncomfortable forever. You just have to push through the uncomfortable times. I think that. Making it a priority in your day to day life especially when you live at home to be telling your parents about how your day actually was and talking about things in your life that you're interested in the you care about with your parents, instead of just being like. Yeah, I'm on my day was good and then walking upstairs and like. Not Talking to your parents of the rest of the day. Making that effort to. Talk to your parents and have conversations with them even if it's uncomfortable and not. Just dismissing now to something, that's not important having a close relationship with your parents. If possible. Is something that's important. And if you know if the only issue with it is that it's uncomfortable. That's something that can be worked through. But just have to make it a priority. To have those conversations that are uncomfortable? You know and to tell your parents that you don't WanNa. Tell them sometimes. and. Let's say you're afraid of judgment, right? You're afraid of your parents judging you about something. But. You WanNa tell them. This is what I would do. I would say you tell your parents about whatever you're afraid of being judged on. And then if they start to judge you and you sense that, be like listen. I would really appreciate it. If. I could talk to you and communicate with no judgment because. I want to have a close relationship with you and I wanNA feel safe to be able to tell you anything in everything that I'm doing and. That I care about in that I'm thinking, but if you're going to be judging me then I don't feel safe to do that. And that's not what I want I want to feel safe to do that. So I'd really appreciate it if you could give me. Advice or criticism? That's constructive. In a way, that's non-judgmental because I don't. Think I'm GonNa feel safe to tell you these things moving forward. If I'm just going to be judged for. and honestly I can guarantee if you told a parent that they would be like Oh shit. There right. That's not right I? Mean obviously every situation is different, but. You know. I think for a lot of people that would really. Change, the dynamic I really do. Having a good relationship with the adults in your life. Takes Practice It's not gonNA. Come overnight. You're not gonNA wake up one day, and it's like not going to be weird. Talking deer family about like. You know the drama going on at school or like who you have a crush on or you know. Whatever but. Here's the thing that I think is so special about it. If you can find a way to have a very open communication with your parents. It's going to help with the trust. In the freedom. That you'll have. Because I think a big reason why a lot of parents are really protective or Really controlling their kids is because they feel like. They don't know what's going on in their kids lives. They feel out of control. They're like I. don't even know my kid so fuck. No I'm not going to let. My Kids sleepover at Jeremy's house. 'cause I don't even know. Jeremy is for one and for two I. Don't trust my kid because I. Don't have that relationship with my kid, so am I supposed to trust my child to not do something stupid if I don't even know who they are. If you can build a relationship where there's honesty and trust. It's going to be so much healthier and so much less controlling. But. That has to form through practice. It's not gonNA happen overnight. But that's the benefit of growing that relationship. The whole thing is going to be so much healthier and you're gonNA. Have a lot more fun because you're going to be able to like. You know have sleepovers. Strict and let their kids have sleepovers. You might gain that. Privilege of being able to have sleepovers. If you gain that trust with your parents. because. They're going to trust that you are not lying to them or that. You are going. Be Smart and that you're not gonNa go do some Dumb Shit, right? They're going to have that trust in you and. Also being honest of. Also, being honest about? What you're doing, you know what I mean being transparent. Being like. Listen I'm? Going to this birthday party and like there's GonNa be boys there. Or. There's GonNa be girls their league, whatever, if like, your parents are protective about that stuff like being transferred being like listen. I'm not GONNA do. Anything stupid whatever. Being transparent and honest. And then proving that to them right, so let's say okay. Let's say you're going to a party and there's going to be alcohol there and you're like. Hey I'm going to this party. There's GonNa be alcohol there on knocking to participate I just wanted to let you know I'll be home at this time. Is that okay? They're like. We. Don't know like we don't want you to get into the like. Trust me. I'M GONNA. Prove it to you that I'm not gonNA. Participate you go to the party. You don't participate you. Come home, and you're clearly. You clearly didn't participate. Now you've a little token a trust in your parents because you prove to them. That you keep your word okay. Now, they're going to be like. Okay well next time. Our baby wants to go to a party. We now trust. That they aren't going to do something stupid because they have proven to us that they. Don't do that. You know what I'm saying and that we can trust them and that we can. Rely on their word. Just something there's something to be said for that for sure. I think we're done with parents for now I. Mean I definitely got some questions about it, but. I! Kinda, WanNa, talk about. Relationships with adults in like. Other settings I think school is a great example. Teachers in authority figures in that way. Can be a real. It can be a tough one like I know for me. I had kind of a tough time. Dealing with like my teachers because I felt like they have this. Power trip going on sometimes that was like there would actually end up making them really disrespectful in a way. That like wasn't fair and I know that it's like kind of a little bit controversial to be like. To be holding adults accountable for being assholes, but I mean. There's something to be said for it like. Teachers and adults in stuff. Being assholes because they're adults in your kid, but. If you feel like you're being disrespected by an adult in, you're a kid. Stand up for yourself. Okay, if you're at school like I, remember. I had this one teacher. That Lake was so fucking rude to me and with just like single me out in class like kind of bully me a little bit. And I remember one time I like clapped back, and I was like. Why do you single me out? I. Don't exactly remember the story because I feel like it was kind of traumatizing for me and I literally blocked it out of my memory, but I kinda. Put them in their place for you know singling me out and I know that you're not supposed to do that and you're not supposed to talk to a teacher Blah Blah Blah, but if you're being disrespected lake by anyone. Communicating that respectfully and being like. Hey, you're kind of singling out here and. kind of hurting my feelings like this is Kinda not fair. Even, though they're an adult, you still absolutely have the right to communicate that. If. They don't respect that they're assholes, but I guarantee that something. A teacher would go home and be like damn. I think it would take a very very mean person and adult. To like not. Take something from. Intake. You know learn a lesson from that type of confrontation. So as you guys know, my cats are very important to me. They are my children. They're my best friends. I spend a lot of time with them and. As much as I love my cats. I am not fond of what they leave in the litterbox. Think you can do your math there and figure out what I'm talking about. Cleaning the litter box and trying to cover up the smell. Is a constant battle, which is why I've been using pretty litter pretty litter is kitty litter reinvented. It's not like traditional litter. Pretty Litter has super late crystals that odor and released moisture, resulting in dry, low-maintenance later. That doesn't smell. A dream come true for us cat parents. And to make it even better. Pretty litters virtually dust free. It's manufactured with a specialized deducting process, which is so nice because dusty kitty litter is so frustrating. It arrived safely at your door in a small lightweight bag that lasts up to a month which is incredible, because for all of my parents out there, you guys know carrying cat litter home from the store is probably the worst thing that exists. It's so heavy and impossible to like get inside. I dread it every month. So this is a dream. It shows up at your door and it's like wait and shipping is free. Okay, but above all else. This is why pretty litter is the best. It's a health indicator. Pretty Litter monitors your cats health by changing colors when it detects potential underlying issues. You definitely won't be finding that in any conventional litter. It's amazing and I know I get really paranoid about my cats health in I don't know how to detect something that's. You know in their potty. So this is a dream. Come true now. I don't need to be trying to figure it out on my own. My cats are doing good. 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If somebody's like clearly kind of acting like. You can tell when somebody's not being themselves. Okay, and like. Maybe they're trying to be funny or they're trying to be like loud and outgoing, but like you can kind of tell that there's like a missing piece. It doesn't really feel genuine. It is cringe a little bit because you're like at this. person's not being themselves in. It's showing. And I think that. That's why like maybe you acting mature. Make you cringe a little bit because you're not being yourself, so don't you don't need to act mature act like yourself, if anything that is more mature than acting mature because acting like you're something else is not. That's not the right idea. You know what I mean, so just be yourself. Okay next. Somebody asked how to talk to your parents about your relationships with your significant others when they aren't supportive of them. When you say not supportive I mean there's a lot of ways I mean. I know some parents are like against. Against Dating in some parents just don't like the people significant others I mean both of those are. Common. I'M GONNA. Touch on both, so if your parents aren't okay with dating. This is a tough one because I feel like. When you're living under your parents roof. There's like a fine line like obviously. You know you deserve to experience those things at a young age and I don't think there's anything. I personally don't think there's anything wrong with dating when you're really young. I mean I had my first boyfriend in fifth grade and I didn't learn anything from it, but it's a funny memory Like fogging getting him like Valentine's Day gifts, and like being nervous, like give a damn and giving it to his friend to give them like amazing story, but like I mean didn't learn anything from it I. Don't think that it's harmful. But some parents do and you know when you're living under their roof. There are certain things you need to respect. I guess. But. You know I also think that you could. It never hurts to try to have a conversation and to be like hey. Let's try to find a happy medium here? Like what are your guys concerns? Why don't you guys want me to date? And can we find a way where I? You know I really liked this guy and I really want to date him. Can we find a way where I can date him? But you guys will be happy with it like whether it's promising. You know fucking. Not to have sex or something. Or promising like. Have I, said the word sex on the Internet. We am scared. When I got a big hit now. But made me scared. Let me be scared. Anyway whether it's like promising like you know. Not to like. Do X Y and Z or like you know even if they're like, you can date him, but you can't. Kiss him leg. Whatever things like that? Finally happy medium when it comes to your parents, not being supportive of somebody. You're dating like because they don't like them. I think that this is again. Another conversation that needs to be had where you're just like listen. I! Know that you don't like this person, but I am in love with them. And I'd really appreciate it if you could just. Be Kind of a soundboard for me to van off of like. Let me vent to you. in give me advice. Regardless and like. You know I'm not probably going to I. Don't Know How long I'm GonNa be with this person, but like right now. I really liked them and I can't really turn that feeling off so. Let's agree to disagree on this and I'd really appreciate like if you could. Still you know, be maybe not be even if you're not supportive of the relationship, you can be supportive of me by giving me advice in being a support system for me. Getting like being with this person in general. You know what I mean. And I think. Communication is key with all this. Just being like listen. This is how I feel and I can't change it so. Sorry about it, but also. Is On my fault. Because you can't control your feelings I mean I. Think People Forget that sometimes like. People so you know I think adults can sometimes. KIND OF INVALIDATE Young People's feelings when it comes to like love and stuff because they're like God. You've even been in love before. You don't even know what that's like. You're not even in a real relationship you're you know crush on this guy is dumb. You're not even going to care about them in a year. But those feelings are still very real and I do think adults kind of forget that so I think reminding adults like. Hey like this is a real heavy feeling that I have like being in love with somebody. You're having a crush on. Somebody is fucking heavy that. Weighs on your chest when you're trying to fall asleep like it is a lot, it's very emotional and I think reminding them that being like I. Know that. I'm young and I. Know that this. May seem insignificant to you because you know that there's a bigger picture and I'm probably not going to be with this person forever. It doesn't matter because right now. This is how I feel about this person. There's nothing I can do about it. And you know how heavy that feeling is. You obviously felt that heavy about somebody that you married them. And now you had me so. You know not, that's always out you know. That's not always house. Situation is, but just you know stereotypically. But Yeah I. Mean I think? Just reminding them that your feelings are valid. Okay somebody as how do I tell an adult something uncomfortable. Or. Come forward with something bad. That has happened to me. In parentheses, love you. Love you so much. The thing is it's like ripping off a band aid. It's GonNa be uncomfortable and you know you kinda just have to swallow that pill and be like okay. You know what I know that this is going to be uncomfortable, but. This needs to be discussed and honestly I can guarantee. That once the conversation starts, and you kind of get into it. The awkwardness usually will disappear and uncomfortable will usually disappear. I mean. I've had things that even made me. I mean I'm pretty close in my parents, and even I still have things where I'll come to them and tell them, and it makes me uncomfortable sometimes you know. Like bad things that have happened to me, and sometimes their emotional and I start bawling my eyes out, and like sometimes you know whatever and it's uncomfortable, but the thing is is that. Once you get it off your chest. You'RE GONNA. Feel so much better. Think about that feeling. Think about how good it's GonNa feel to get that shit off your chest, you know. and. Think about how good it's GonNa feel the. Hopefully get that support from your parents. The you deserve. The chance that you could. Connect with your parents over that uncomfortable or that upsetting thing that's enough to make it worth it to try. Think about what you're gonNA say maybe planet out. Or just wing it. And like I mean both options, I mean I think sometimes planning on what you're going to say. Can kind of site you out a little bit, but I also think that if you're kind of your brains in shambles like. Right something out and kind of just look at it on paper and realize okay, this is. Going to be okay, you know what I mean. You have one life. and. Communication and Hugh in connection is one of the most important things that you're gonNA experience. Even. If it's uncomfortable, it's always worth it to try. So just rip off the damn band aid. Next. How, do I talk to? My parents were mental. Health issues I feel like it wasn't as normalized back then and I feel awkward talking to my mom about it I, love you. I think that actually a lot of adults are starting to learn I agree. I think the mental health problems. It was not discussed. I think that a lot of our parents never. Even considered having those conversations with their parents, and also I think a lot of. Our parents dealt with mental health health issues, but it wasn't as talked about so they. Didn't even really know what they were dealing with time like it was almost like okay feel really sad every day, but I don't really know what this is and so I just guess I'm going to get over it. You know which has probably caused them some mental problems that they have to deal with to this day. WHO KNOWS BUT I think you know. Explaining it to the best of your ability and being like listen. I've done some research. I've kind of figured out that. I may be struggling with X. Y. and Z.. Whatever that may be. Let's say it's depression. You know I've done some research and I think that I'm maybe depressed. and. I, don't WanNa live like this. It's uncomfortable for me. It makes day-today life very difficult. And I need support from you in help from you, so that I can get through this and hopefully get rid of this or find ways to manage this better but I need your support. And I need your help and I also think that if your parents are really uneducated on the subject, send them some resources. Send them some links to some videos that explain it. Send them. You know in article. Find something that you feel like. encapsulates what you're dealing with. Send to them in. Let them. Do their research on their own. You know what I mean and kind of learned about it from a source that. May Be can explain it to them in a way that makes sense rather than you know. It's hard to explain mental health problems. Yourself you know so. Use The internet use the resources that are out there so many and explain that to them. I really think that. That will solve all the problems, but I also know that some parents are like. No, you're fine. You're fine. You're fine. When you're not some parents like to invalidate you know and be like Oh. You're fine. You're just being dramatic. He I know that there's a lot of parents that do that and. That's especially a time to be like. Listen. I'm struggling. And I had the courage to come to tell you about it in for you to invalidate that feeling. Is extremely hard for me because I'm already dealing with this on a day-to-day basis in I may be covering it well, but deep down like I'm really hurting and. As my parent like I would really hope that you would believe me and that you could help me get through this. You can also be like. Why are the fuck would i? Be Lying about this like this is I. Don't WanNa have to bring this up. This is uncomfortable for me, but I'm desperate in I. Need Help. And I think that. Confronting your parents on invalidating those feelings. And not just letting them do it. We'll hopefully. Get them to rethink. How do you talk to your parents when you guys have different beliefs? This is something I've is super important. Right now because I know that there's you know a lot. Of You know a lot of kids are starting to learn about. Things like politics or you know whatever things like that? and. Backing cause some tension households because. Not. Everybody's going to agree on those things. There are some things that are really I. my I remember. Somebody always told her it always. Used to be a saying like. That like I think it was politics, religion and one other thing. Will always cause an argument. Within like you know a calm like usually within conversations like they're just things that. Sometimes you just have to agree to disagree on because people are really you know people aren't. People believe what would they believe in? You know some people aren't going to they. Can't understand your point of view or You know and they're really passionate about it. Those are things that people are very emotional and very passionate about. Something you need to remember. But I also think that. There's I've talked about this in a different episode. You can do your best. To. Explain your point of view. To your parents in explain where you're coming from and explain what you believe in to your parents. And they might not agree. and. You might feel as those your responsibility to convince them or to change their mind. But. I hate to say it, but. It's not always gonNA work. You know what I mean. But that's okay. You don't need to have the same views as your parents are the same opinions on things as your parents or anybody else for that matter. And, it's about respecting one another and the way that they. You can't do anything about it. You can't change US somebody's going to think about things you can try, but. I mean the best you can do. Is You know? Share what you believe and if they don't agree. Then, that's a conversation that maybe you guys shouldn't be having. I think that. You don't have to talk about the things that you disagree on. You, know what I mean like those topics. Can Be. Ignored or not ignored, those conversations can be avoided. I think that one it comes to relationships with parents those are you know that's an important relationship and so if you have differing views? Agreeing disagree respectfully is the best way to deal with it because it's not like you can just. You shouldn't not. Respect somebody because they don't have the same views as you or the same opinions as you. It's about finding a happy medium in agreeing to disagree, but that has to come from both sides. So both you and your parents both need to agree to disagree that you're going to respect the others opinion. And just not talk about it. Anymore. Because If you, guys are both stuck in your ways. The conversations never gonNA. Get anywhere. You guys are both just going to be fighting with each other about trying to prove the other is wrong. And it will just be an endless nightmare of cycle. So instead don't talk about those things and talk about other stuff that you guys agree on and that you guys can bond over. And I think that's going to be really helpful, and you know a lot healthier as well. Okay next. Hey Am I know you have divorced. Parents says wondering if you've ever felt that, you drifted with one of them, and then now you've reformed the connection for sure I think that throughout like my. Growing up process, I've kind of like. I think my relationships with my relationship with my parents. Each individually has had its own fluctuations in its own struggles. I. Know at one point I. was you know my mom? And I I was kind of like a moody teen phase and my mom. was you know had her own struggles? And so you know us together was just a fucking explosive mess. And and we would argue quite frequently and I kind of resented my mom. Because you know, we would argue we'd butt heads because you know. She wanted the apartment a certain way and I wanted to do. They might do this my way. And she and we just didn't respect each other I think. And we weren't like open minded and we didn't want to listen to the other person and I think that that causes us a lot of tension, I also think it's normal between mothers and daughters to. You know, have that attitude with one another and I think that we've both both of us, not just me I. Think we've both grown through that in learn to communicate with one another and respect one another in a way that we wouldn't have otherwise without having that. Little time of tension you know, but that now my mom and I are closer than ever. You know what I mean. And if one of US starts to Kinda, behave in that way will put each other in check and be like. Hey, you're kind of. You know you're being old defensive or you're being kind of argumentative. Check yourself you know what I mean and we do that. And so you know it's kind of like this little checks and balances thing going and now we don't really have that problem anymore and we have a great relationship. Those types of fluctuations in parent-child relationships are so normal. Next Question How do you make it less weird and awkward when meeting Your Bays Parents? This is awkward. Always, it's always a little awkward, but I think just being like you know showing enthusiasm about meeting them, and being like you know Oh my God I'm so excited to me you I. You know this is like you know. You have an amazing child you know. I'm just so glad I get to me you whatever being enthusiastic about meeting them, but also trying to start a conversation with them in you know trying to bond with them I think really helps because the sooner that you get over that awkward humping. You guys kind of talk about whatever like that's when things. Settle down and it's not uncomfortable anymore Trying to start a conversation about something you guys have in common I think. We'll just really get all the jitters out. Next, Saudi as we how to tell your parents know without them grounding you. I think that a huge. Reason. Why parents get really angry is about how? Kids. Tend to communicate with them. Okay, it's all about the way that you communicate something. If you start to raise your voice if you start to get angry if you search screaming if you have an attitude, that's when your parents are GonNa. Ground you if you're respectful, calm composed. Thoughtful about the way that you communicate things. That is key. I can tell you I used to be a little bitch. Sometimes I'd fucking yell at my parents and being astle. And then it would just cause an argument and I just get in trouble, but once I started to realize. Oh my God, if I treat my parents with respect, and communicate with them respectfully, and I don't raise my voice, and I'm nice and I'm like. And I'm composed like. There's so much more open minded to whatever I'm talking about. If I'm like either agreeing to disagree with them on something or I'm asking them something I'm telling them no or whatever. It's all about the delivery. Somebody as How to get them to understand the disagreeing with something that they think is not disrespecting them. I think again. It's all about delivery and being like. Listen I respect you and I respect your opinion, and I respect your beliefs, but I also have different ones and you know that has nothing to do with how I. Ever with my respect for you, but you know we're going to have to agree to disagree on this, but I still. Respect you and I respect your opinion. You know and not like fighting them on it right? Because then that's going to seem disrespectful, but more just being like. Listen I think that we're GONNA need to agree to disagree on this one. Next visit out to talk to them. In. Make them see that you're not a kid anymore. I think. Talking to them about. Responsibilities. and. Talking to them about. Like things that are maybe more mature topics like having those important conversations with your parents about like you know new responsibilities that you're. Gaining as you're growing up whether that's going to call Jim moving out or getting a job or whatever like talking to your parents about those things I think. Help take to the next level because they think that it shows that you are growing up and it kind of clicks in their brain like Oh shit! Wow, you know. So and so is getting their first job like okay. You know they're becoming an adult. Whatever and also I think communicating with them. In a like calm and nonchalant way is also a great way to share your parents that you're growing up and not being. Disrespectful or rude I think that being respectful and being. Polite shows maturity more than anything. God. I'm getting tired. It's one in the morning. The latest I've been up in for ever kind of losing my mind. Neck somebody says hi, Emma. I've always been the youngest of the friend group in the family same I'm. I've always been at least one of the youngest. Girl Anymore, but my family tends to treat me that way. How do I stop that? I think that it's really tough because you can't really control that, right. I'm I've always been the same way. I'm the youngest one in my friend group. I'm like one of the younger people. My family I'm like the third youngest and my whole family. Out of lake both sides. Youngest on my mom's side third youngest my dad's. I think that it's just overtime. They're going to start to realize like. It all kind of the age thing kind of evens out at a certain point like I remember. When I was younger like round seventeen like I was friends with. Kids that were older than me like more around twenty. And like. You, know I didn't have I an eighteen years old so like I needed a fucking parents permission to do anything. which is like funny to think about now, but? You know I was the baby of the group, and it was kind of annoying, because everybody like didn't take very seriously, and whatever, but now I'm nineteen, and then a few years later and I feel like that's kind of all disappeared i. feel like everybody kind of now. I'm friends with people who are fucking. Ten years older than me and it feels like normal because I just. have adapted to like being friends with people that are older than me and like. They've gotten used to it and now I'm not the baby anymore because. I've proven that I. CAN FUCK keep up! You know what I mean over time and now they don't really think about that shit anymore, but it's about like. Showing you can keep up and. I guess that's that's a hard one to answer because they feel people always want to do that. So, many asked me if adults scare me. No, you know. It's actually really interesting because I've. Always like not I've never really I. Mean of course sometimes adults intimidate me as do fucking kids to like. Some people are just intimidating in general. So I'm not saying. I'm not intimidated by anybody but. There are definitely. I. Definitely am not that intimidated by adults. I think it's because my parents. Raised me in a way, where like they never treated me really like a baby which I'm really lucky for the like. That's you know. I'm grateful for that. They always held to a really high standard, and they never babied me so. I kinda always just like. Felt like I. Fit in with adults. Even when I was a kid because my fit, my parents made me feel I fit in with them and they weren't. They were talking to me like I was. An adult in a sense they weren't talking to me or anything like that, so I felt like I had that confidence to. Keep up with the adults whatever but I think that. You know if you don't have that feeling of comfort. It's again. It's a practicing just realizing like. They're not judging. They're like at a different stage in their life. Where like they actually care about shit a lot less than kids do in if anything, I think other kids are more intimidating than adults. Adults don't give a fuck over that. Most of them are like over the whole judgmental stage like they're not judging you. Some of them are, and I'm not saying they're not. But most adults are like actually kind of over that and they're just kinda chilled out so. Who Cares what they think? You know what I mean. Well not that that's not necessarily true. Who cares what they think, but Don't be intimidated by them like. They're probably. Not. Looking down at you if they are, they're fucking asshole so. Somebody said I've terrible social anxiety especially when socializing with adults. I struggle with ordering food on the phone talking to my doctors literally if you're older than me I'm scared. How can I call my nerves when needing to talk to adults like improperly communicate with them. This is tough because I think that like. This is something super normal, but I think that it's like putting yourself in those uncomfortable situations, instead of being like Hey, mom and dad. Can you guys call my doctor for me? You know what I'm. GonNa fucking do it. It's all about facing that fear and getting it over with and realizing Oh wait. That was not bad at all. Like nothing bad happened from that. And I think that when you push yourself through those uncomfortable situations enough times, you will just realize that it's really not that bad because it is in, and they're not judging you most of the time, and they're not even thinking twice about you're thinking twice about it. They don't care. People are super concerned with themselves. They're not concerned with what other people are doing. They might be a little bit, but barely you know what I mean, they don't really care. People are concerned about how they look and how they sound. They're not as worried about you, so don't ever try not to worry about that. Somebody said what are your thoughts on the phrase? Mother knows best. Do you think that adults always know what's best? How do you explain to adults that what they think is in your best interest. May Not actually be in your best interest. I do think that you know there is something to be said for the wisdom that have and for the experience that they. have in life. But. That doesn't mean that they're not the. They're definitely not always right and they definitely don't. Know Best. There's definitely still things that adults. Don't know. Everything about? Nobody knows everything about everything you know I. think that you should definitely give your parents. Or you know authority figures are people who are older than you the chance to like. Cut My earing is stuck in my fucking ear. I think it's infected. HOW FUCK! God, this is not good. There's pus coming on you in blood discussing. I think there's only be said for giving your. Elders a chance to like. Give you advice because there's a good that they do know what they're talking about. But I do think there's some scenarios where they don't and I think that. Maybe asking more adults. For more opinions and seeing if like everybody has a similar response. And not just listening to like one adult maybe like. Looking it up on the Internet like seeing what you can find like. Going elsewhere and being like okay. Let's check the credibility of this fucking advice. I don't feel good about it i. want to see what everybody else is saying. And, also thinking for yourself, too, you know what I mean at the end of the day. It's your life, and these are decisions that you're making and so. Don't worry about trying things out. I mean as long as it's harmless. Don't worry about trying things out that. Let Yourself? Make your own decisions as well. But I also think that you know. Parents still have good advice a lot of the time and they do know what they're talking about. So in sometimes our advice, you might not even make sense in the moment, but down the line will regardless. At the end of the day you're gonNA. Make your decision for yourself. Follow your gut. Do we think is right? Somebody said I get really sensitive when I'm arguing with my parents. How can I avoid that? There's nothing wrong with being sensitive and vulnerable with your parents I think that's really normal and I think. You should let yourself feel those feelings. But I also think that with practice. You can learn to take what your parents say with a grain of salt. You know what I mean, and if they say something, that's hurtful, you can learn to be like okay I, know that there, my parents and this things a little bit worse than normal. But I'M GONNA. Take this with a grain of salt in not take it too personally. They might just be angry in the moment and being impulsive in saying something that they don't mean or saying something that hurts my feelings. I'm going to confront them on this and. Try Not to get too emotional. You know what I mean. But I also think that there's you know crying and being sensitive. It's like. That's part of being human being. It's pretty hard to avoid. All last question. How do I start to talk to my strict parents about growing up so as being more responsible when every time I do, they shouted me and cry. This is another conversation that needs to be had. Wow image is like all she does is just tell you guys a fucking communicate, but. I think it is underrated. Advice because communication is absolutely key. I think that the parent I think parents biggest fear. Is that you know? Their baby is growing up in that? They'RE GONNA lose their baby right. And that you're going to not care about them anymore or something, or you're not going to like check in with them anymore and that you know they're gonNA lose you in a sense i. think that reminding your parents like hey. Just because I'm growing up just because I'm becoming independent doesn't mean I don't need you and doesn't mean that I. Don't love you and doesn't mean that I. Don't appreciate you. X Y and Z like that is not the case I'm just blossoming and like this is an amazing thing but I. Still Need you and I still. Appreciate everything that you do for me, but this is a normal part of life and I'm really excited and I want you to be excited with me and I think. They would be like what you're fucking, right? And on that note I'm exhausted. I only ever recorded this hour again. Do you could see me right now? My eyes are all swollen. Shut like I. Literally Look Like Shit, but I'm starving some go myself. A weird one am shredded cheese. On top of a piece of bread type meal with like a frozen fruit on the side. because that's all that is available right now. or at least I have the energy to make at this time. I know that this was helpful. Dealing with adults is very like case by case thing lords like really like you know it's. There's so many different. Things that we have to deal with when it comes to dealing with adults as kids, whereas like young adults but I think the communication is key and that practice makes perfect and. Push that uncomfortable Shit and you've got this I. Love You all so much. I'm here for you all. If you guys want to ask me questions or tweet me topics to talk about, the twitter is at Ag podcast. Don't forget to rate review. Subscribe on Apple Podcast spotify anywhere. Your podcast eight for always forget to say that because I. Kind of hate to say it, but like also I really appreciate it if you do and. Because they're also awesome imperfect. I'm going to bed. PISO y'all.
How We Grew Marketing School to Over 750,000 Monthly Listeners | Ep. #812
"Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guy and experience to help you find success in any marketing capacity. You're listening to marketing school with your instructors, Neil Patel, and Eric SU. Welcome to another episode of marketing school. I'm Eric SU and I'm Neil Patel at today. We're gonna talk about how we grew marketing school to over seven hundred fifty thousand dollars a month. How do we do it? Well, technically we're on track for eight hundred and fifty thousand. Let's not go over numbers that yes, hopefully we do hit that. Put the cart before the horse. That's right. I never understood expression, but that's the expression. Yeah, you don't get thanks rushing. No. If you put the cart before the horse happens, it drives it self. No one's that you're uphill doesn't drive go backwards or your own land. Nothing happened was fine. Horses run away anyway. All right. So the first thing that Eric and I ended up doing is when we launched marketing school, we realize that, hey, just because you create a podcast and we've been marking for bit, it doesn't mean that you're going to automate get listeners. So the first thing that we did was promote the podcast through a few Email blast. We love our list. Eric has a list. I have a list. The other interesting thing that we did was we got other people out there and begged them to promote our podcast if they won't promote it through their list, you can always pay him to do so, but that's a quick way to get instant subscribers and traction from day one. Yeah, I'll call what we do right now with marking squall. Let's just call it a product. Okay. So when you think about a product, like, why do you use a certain product? Like why do you use an iphone for example? And it's because you know you you like how it is for me. It's like it's nice designs during my iphone right now fast. You know, it's just call. Okay. And it's, it's, it's like a super. Computer in your pocket. Right? That goes without saying so point is this we had a content tilt in our cotton tilt was that you got two guys that really love marketing that really love implementing marketing on different businesses that they run, and they just keep doing anything over. It's funded them, it's a game, right? So you get to listen to our stories and you get to listen to actual numbers and you get to listen to kind of independence kind of stuff. So it felt like we're talking theory, right? It's short, it's to the point. It's every single day. We have not missed one single episode in two years. Think about you got two people here that have missed it for over two and a half years like that to me is kind of crazy. It's neurotic, but if you can do something like that, if you have a spin on it where it's every day and it's could be short, just thinking about what you're spin is you're going to be able to set yourself apart from other people have we been doing it for two years? Yeah, it's over two and a half years, you? Sure. Yeah, a guarantee. I'll bet you believe you only take him vets unless answer the other thing that Eric and I do. We are very picky with the titles. Think of podcast titles like log titles. If you don't think it'll do well on Twitter or Facebook or not somewhat click Beatty I know many of you guys hate that word. I'm not saying you should get people to click just for the sake of and do people. But if you're title is not appealing, you're not gonna do well by creating appealing titles. Even though we have the same of subscribers. It doesn't change drastically from day to day. If one day we ever really appealing title, sometimes we can get double the amount of listens. It really comes down to the headliner the title if people wanna listen. So take time to credit and things that Eric and I do is we pull from, you know, buzz Suma we typing keywords. We see what other titles repealing appealing won't copy him, but it gives us ideas. We do the same with YouTube will go on YouTube type in keyword. See what videos are popular. That'll give inspiration as well. We also go to a lot of the old blog content that Weaver in see what's popular. And again, we use that as inspiration as well. But you wanna right, amazing headlines if you're not sure where to start. Start with bus sumo typing keywords. Give you ideas of what works in your space and what doesn't. Neil makes a really good point. David Ogilvy one of the greatest advertisers in the world said that when you write the headline eighty cents on the dollar has been spent already. So what literally happens, I those of you that they're looking at us on video right now is sometimes before we even start recording, we might spend even fifteen minutes. We're, we're spending spending time just sitting there figuring out the titles because sometimes it just doesn't click immediately and it is hard coming up with these titles and it does take a lot of time and effort is like, we're not gonna get the traffic that we want. If you don't write a good headline at the end of the day. So sometimes Neil might write something right something we might need a just two or three times. It's not going to be there immediately. So that does matter. And the other thing I'll say is this. We did some some point. We did partner up with some people in terms of, you know, we did like a read of their show deeded reverse entrepreneur, magazine entrepreneur magazine. Yeah, we did see a bump. It wasn't like a sustainable, but I'm just giving you that as an idea if you do want to utilize it that you can do these kind of. Mutual reeds for each other. And on the side, I should've taken the bet you are right over two years. You're wrong about two and a half years. What hell? Hell along has roughly two years and three months, whatever recording this, we gotta get two million listens of before two and a half years now. All right. If you guys can help us with that, that'd be great. We'll talk about that at the end. Yes. Another shaggy that Eric and I use to is we look at our Lipson stats so Lipson which most of us will use. If you have a podcast, it'll show you the episodes which ones do well and which ones don't we go in there before we record any session. So typically a recording session will record fifteen to twenty episodes, but we're looking at Lipson stats, see what's hot, what's not what didn't work. Sadly, it doesn't give you like amazing feedback on it worked or why didn't work, but at least give you a directional advice. So if you can see the numbers are up, you can be like, all right, directionally, people like this kind of topic. If it's down. Than directionally people don't like this kind of topic. Yeah, and to build them that to the podcast analytic. So it's still in beta right now, but apple has its analysts, and you can see kind of the retention rate over time of your episodes. I do look at the retention rate every now, and then what we find is that whenever we talk about SEO in content tends to do better than the other topics we talk about common that's also with our blogs as well. Same kind of deal. So I mean, we don't other kind of stuff that we're working on right now which has helped accelerate growth. And this was Neal's idea was us doing that live event as a trade. Like if you write reviews of scribe, we are going to dislike event. That's having a really good offer to put in front of people. We have tried different offers in the past, and we've innovated on it right. So you're, I offer might suck your second off might suck, but the keys iterating on different offers eventually might settle on a good one. And that's what's going to get people to to kind of reviews of scribe and that you're gonna pop hired, another people. That's it for my end. The podcast of isn't too, oh, one. Other hack. The air figured out was with your. Tunes listing. I think most people showed their last hundred associates, Eric changed it to the last three hundred. We wish we can show all our episodes. I not allow that, but once we change it to three hundred, we had a huge spike and listen, actually, that's a good point. So, hey, if you guys are interested in having us curate all our episodes, make them into quizzes and then do it for like employees or corporate training where you can kind of track the result of everyone because we have the continental ready and it's not going to, you know, it's there and it's helpful if it's health for you. Go ahead and tweet at me. It's at Erico, sue. That's there's only in the middle at Erico sue. It's sl you by the way I dunno everyone's supposed SEO. I is Erico SU if you're interested in that because there have been people reaching out to us and we might be keen on moving forward with it. But anyway, on the note of the live event. So here's the deal. We are gonna throw a live event in downtown Los Angeles. Once we get to a million dollars right now, we're, we're about on track for eight hundred fifty thousand dollars a month, and we needed to rate reviews of scribes. Podcast, go to marketing school. The I o slash stats with an s. you could track our progress. Once we get there due to live event, you could have food. You could be hanging hanging out with meal, and I, it's going to be recorded. If you can't make it there, it'll be great. People have been offering us thousands of dollars to attend event like this. We're going to do it free if we can get to the million, just go to markets, stats review subscribe, and we'll see you tomorrow. This session of marketing school has come to a close p sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of and don't forget to rate and review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on marketing school.
Q & A Tuesday: Sales Tax for Foreign Amazon Sellers
"Hi this is michael beasley of amazing sbk all system cautiously ten k collective is the world's newest equal much poke cost it's kids today exact needs of six seven and eight figure amazon and ecommerce business leaders it's actionable but focused on how to scale your business and grow really fast for sale a lump sum profits not short time hacks we have indepth talks with real ecommerce sellers and expos in industry is like so saying team building and monitoring cash defined this just so she'll podcast app for ten k collective that's one zero case akito c a l l e c t i e v 0 we're live on apple podcasts google play android stitcher and spotify tonight but a few of the apps were rolling out to or you could get to ten k collective dot com for show notes or listen online i hereby introduce to you were telling me hey hey hey welcome to amazing sp i replaced the beef uk based amazon entrepreneurs i'm your host michael leaving welcome to the show folks welcome to q and i choose day is not every single cheese day but every so often put together a q and they choose day based around the questions that come up in our facebook group this is lousy she gets the knees off nukem us but as you'll hear today we've got a a newbie question more advanced question or at least a question with somebody he's doing some revenue and usa anyway so the first place to go if you wanna get questions on said and of course cd other questions announces the other people giving in the group is they face but group amazing s b h dot com forward slash s b that's amazing that's the friday before bessie eight also dot com forward slash s so face beef a book k amazing f b i dot com forward slash s b that's what today's question comes from okay so our next question is far more complex nuanced and i don't have to be honest about i've got some odds is so question from i think crease still see out of then if i get it right there we serve as a capsule but very well 'em so creased so if you name writes he says guys tax question from a foreign that presumably meaning outside of u u s a gun llc registered in delaware and i've talked to cpa's ea am one consultant cpa's told me i shouldn't file five four seven to eight sold me i should cpn consultant told me file what i four i know you told me i shouldn't i paid two and fifty dollars commissions the consultant but i saw this adopt his knowledge who should i listen to you should file five four seven to should file wonderful a an off how do you deal with your taxes thank you so i said this is next question which i think it is the question of taxes is specifically sales taxes is a really difficult question so i literally just interview today pull ruffles and his next but tax law who's on the couch and episode coming out soon on the podcast the tank let people cost which if you haven't listened to it yet is deeply specific seven and i think i am as in 'em says an ecommerce set us who sell on amazon to a degree that they emphasize only coming out in late july 'cause we've already got a ton of great interviews lined up but if if you'd like early access based on you're listening to this then email only we will be sold something out few so succumb to question them onto onto chris not properly obviously implies name multiple things the most important though being all you selling on amazon and i presumably talking about sales tax if it's income tax will corporate tax than i really can't help gave me a may have got the numbers wrong the question is what level of revenue all you at so it's hard to give advice but the simple summary of of pulls advice at least around a sales tax and i should new also if you're talking about sales tax and if you only sell on amazon and do not file anything do not registered with the states do not file taxes that said i am obviously not say textile any kind of like a never many people would disagree with that statement it just might just policy and what i understand into you know it could be that you've already registered for tax with some states all states that you you could be before in which case you were in a different situation so all i can say is on get in touch on that could put you in touch and pulled you want to explore further this email michael at amazing f b i don't come michael m i c h h e l at amazing f b i dot com amazing at the friday before but if off adults come i have no deal by the way i think american laws are allowed to make affiliate deals 'em but said they don't have one withhold avenue strong opinion on the way i'm not climbing any sales tax expertise whatsoever because it's a very complex area and clearly if people you know a lot more about me disagree absolute fundamentals then i can't claim to be more expose them and i do not i'm not what i am saying is absolutely he was looking into from the ground up the fundamental question is should you even read just a waste any states addle sales tax and the reason i understand from pool and you'll be able to hear a lot more about this when this episode comes out in the ten k collective save is very simple i'm not is basically well simply suit simplist version my understanding as a non loyal right is basically the most states have already agreed with llamas in the old widow marketplace's marielle gonna go directly to the marketplaces in this case amazon antitax directly from amazon so that's already happening in new york state apparently not is juicy come in in many of the big states like california in fact there's only a couple of the really big revenue e commerce states like florida but all complying with this and that likely just stop complaining that the next while so that may be breaking news some people said he was a revelation to me upset and a lot of most people's lives by usa sales tax said most uk by sellers nicely but not only in then there's been a lot of confusion about it that that property will continue to be a lot of discussion about it but my understanding from police it basically did vice is pretty simple which is you you know there were lots of legal complications and listen stay up saturday for the nobel prize lob fundamentally comes onto simple idea which he's done registry of sales tax idle as an individual settler danny two exceptions might be if you're doing a really big numbers off amazon which is to say if i businesses doing you know twenty thousand dollars april 'em maybe you know a few thousand dollars pay individual states probing not should not be registering as i understand now that is a a slightly slightly less concrete thing because i know kind of you all fundamentally in the frame for sales tax if you're selling direct to the consumer however there is a constitutional defenses i understand again i'm not a lawyer which is basically that it is unconstitutional to require eight as a business these things in excessively but in some way because i get the constitutional aim which is just to create create good in the state columbus and that apparently would get in the way this is an amazon says understanding in slash interview is understanding of a law so this is not the gospel they should not leave law is opinion let's lebanon opinion about you individual business so number one listen to other people who are experts but since area or at least they tend to be number two even doubt gillam pay a lawyer and get some advice because honestly if nothing else the mental clarity you need to get around this stuff is a really important now just come by jewel question crystal i don't even know what an e f is to be quite honest that cpsc is a an accountant in in u s a space 'em is presumed in ecommerce attorney i guess and then a consultant so you know it's it's not an easy area i if you do gets to pull ruffles and then he's a very very eggs but i may be the people that he kind of these aspects but but just bear in mind this is he was on tax strategy for microsoft general electric 'em and he's pretty serious about this stuff's i it does sound like me tasting situation what i would say is it's not a situation the plunge into just doing stuff out of panic overfeeding bullied by the states and it is a something to to calmly pieced together eight clear picture hey that is that much at least is very clear to me as a non acts but in sales tax on rushing to comply with laws which the changing by the month certainly much by the day is probably not the right approach that is well i think from from full i'm also gonna be interviewing people from who have absolute opposite opinion a only poke cost as well as does the tank to pockets not bad across the say this is primarily gates the needs of new aside as all people still considered getting into setting a any thoughts you than most of all content is give it to you but they swan came up guy makes me on the phone you know that's not separate it out but also it just it's a reminder collected pocus exists there's a good reason why they exist because if you don't have any life there's no particular reason to worry about sales tax yet but if you do have put a live oh you have revenue building a substantial then you need to deal with the issue so types and one of the ways to deal with it might be to investigate very very thoroughly and then not change anything but there's a big difference between not doing anything out of ignorance on choosing to do some nothing as the best course of action off the thorough investigation and in my opinion again and i'm no expert and there's but it's very clear that lost control of a see between some pretty clever people i think that full merits and detailed investigation i think it's a little bit different from other threats the business it exists like a break sit on the trump tariffs okay so talk about those first second just kind of relevant i think they're very similar in some ways each trump tower so they they import tariffs imposed largely directly by the president's bypassing congress because it's so invoking emergency laws and stuff and again look i'm not usa constitutional expert so then she me if that's not exactly right but anyway as in ecommerce that we care about the fact that they exist that will that that owned the goods right now let's not speculative right there's nothing speculative about what speculative is how long they'll be round full we don't know i will be repealed at epa would it be soon 'em will stick around will will they be repealed and then put back on that's more speculative but for the moment if you're in fourteen c u s then find a list of fun gets taxed which i believe we've we've done previously i'll put it in the show notes confined it and m disguise amazing coleman and see the puck costs that his car recent a news article we talked about that but you know find out if you just google it and then just make sure you check that out so that's very very different in sales tax because we sell stocks as a very big question mark as i understand it over the entire business of whether i it is legal unconstitutional have sales tax and be whether the data is even what's bothering 'cause the big gulp posted moving so quickly so this ready quite different i think it superficially similar i don't think it is i think sales tax is a question of tokenism good laws and and import tax it's just a question of check whether you put us if i didn't pay the money i think it's as simple as that at the moment but how long it will continue fooled that's another question i kinda possibly say and then said area brexit which is another one way so there's lots of buried their heads in the sand i mean that is more intrinsically uncertain because that you know dating ways lawyers which is bad enough you dealing with politicians his west i mean okay sales tax is politicized question okay and you all dating with politics i guess that's one much messy brexit almost pure politics and there's a lot of economic ramifications of it but it doesn't seem to be any rational arguments going on about it it's the people assume if idealistically believe in you are people idealistically opposed to it and the fact that it might be bad economics to to leave i he doesn't seem to be getting talked about too much but whatever the point is that the one you lost kind of decisions have you all sitting in the uk if you're in political when the china it shouldn't matter much difference 'em instances the lower import whatever and it's pretty unusual for the export for the uk to european union said the only place you could affect you is gonna be if you'll imported from china to the uk and then using your pay fulfilled the networks amazon's built to fulfill to germany in which case my suggestion to you right now is is get cracking is june now a go and get a company founded in germany every c e m company as i understand it this is broadly again i'm not a lawyer but my understanding is that most european union states will allow you to form a company and another european union state a with a lot more ease and somebody from outside the european union now if you do something in germany yeah that that company doors simplest uk company no and that's just life but it's gonna be a lot simpler i believe as a hedge against all the complications to form hey jim and company i say germany 'cause that's what most people have nice sales in europe but it could be from italy spain and import directed jimmy a half that pops open on top of the possibility of imposing into uk from china and then being blocked suddenly on october the thirty first grab a hard brexit said he festival october i believe twenty nineteen about somebody they send these october but do you have a hard brexit i eat as no deal with the european union and they raise 'em complete customs kind of know blockade but you know it's very impractical that's not a great eight space to be and if you're doing hundreds of thousands of dollars in sales in germany finance the process of yours on one of the members of my must monica fickle specifically with i mean i think you should be doing this my friend because if you're doing six hundred thousand pounds worth of sales pay you in germany and you basically imposing in the uk you'll you'll risking that now i'm not saying it wouldn't be a pain to change oil imports sort of supply chain into germany of course that would be a pain i'm not saying anyone should do that casually but i think opening a company e a as a hedge against over the next year and pay whatever legal fees maybe it's a few thousand pounds i think that's where he was the first series saturday and if you're a smaller southern econ a full about like hey i guess you gotta take it you'll you'll run lumps as they come in as they say so this is much broader by the way says nothing's do is one of the face but questions but this is a broader steam that comes up i think a from they question about sales tax is really the so three places we could get what he hits a by if you like government decisions government and the broader sense saying the customer sales taxes about the state's individual states all united states of america but it's not a federal level a thing the second by so getting hit very important usc's import taxes which is really driven and arguably driven by they executive i the president's move on hold us be federal mechanism congress doesn't seem to be involved i don't understand a constitutional less all stay out of that one and then it said the government could mess this up is a breakfast with the decisions of the uk government were although the complete loss of decisions as far as i conceive of all three is it's it's almost anniversary breaks it isn't it i mean that's just not a good thing to celebrate sticky by the will of the votes i should say and complete style night since i am i think he'd all these cases a it's a question of seeing things in the rights spirit so it is a very clear precise legally enforceable simple thing which import taxes are at the moment you just pay him if it's a complex thing why you don't know why that is going like break see you see obese possibilities that could go wrong and put a hedge in place against some and then so ending carry on with their life so that's a good question with breaks it where most people aren't doing anything and i think that's wrong i think you should do something nothing drastic to put some movies type things in place and then move on with their life and then sales tax in usa and interesting opposite case where a lot of people doing lots on getting stung some more and more and more filing and more and more fines and more and more liability and i see m b the series loyalty to be saying it it looks like you should do a lot but she shouldn't do anything and just let the state's go off the amazon one by one implementing they demand in the requirement on amazon to collect sales tax directly from amazon so very interesting times we're living 'em feels like a big big challenge feels like a big problem but actually guess well this is a result of success if you have a massively free trade for long enough that's gonna be reaction against it and i guess trump getting elected and brexit votes to sort of geopolitical signs of that's globally 'em but the dust is sort of a problem success because i think that globalized come essays hate just stay italy has as a general tendency loss couple of hundred years since the industrial revolution towards globalization i don't think that trend is gonna stop by think it might slow down but if you take a really long term view i think that's where it's going econ this is growing and it will slow down and possibly based on taxes and other things are waits on it but again the trend is very strong side they digitize ation of life if you like is another very strong trend is not as long as the trend towards globalization but it's it's gone twentyfive old is behind it audience that's been around for a while and and half of the globes just come online recently the fifty two percent of the global population so 'em quite big besides facebook facebook accounts and notice more potentially go amazon account so i think we gotta just play out the long haul if you have a massive spike in one direction you tend to have a reaction to the the way and then you've gotta take the long view i still think that e commerce is just growing and will continue to grow the trends are incredibly strong they slowed down by crises but they don't stop a date slice ation jim lisa being in a digital business and if you have a retail business itself generations old age you're taking online there's gotta be the right play longer time i just has to be because i see overwhelming trend look at high street and uk and then look at another thing is amazon i mean it's a big company is vulnerable i just i just i soon but it's gonna take a long time to get working and it's amazing that it's taken so long the sales tax the game host on amazon i mean it it it does being coming fit a generation rarely and and that's amazing it's taken so long it's it's gonna play out what is it mean it means there'll be more costs somewhere in the system but then everybody more less is gonna be the same boats so i don't think it's necessarily gonna disadvantage individual says against each other and and yeah maybe it will slow down e commerce has a whole okay joel maybe that's even overdue because it's being carrying size fall states will miss crazy 'em but i don't think we should rudy over panic about this maybe eighty comments gross studies from say fifteen percent when it doubles wherever you walk six years to ten percent year maybe it's maybe five years members doubles rice quickly maybe some sun gross in which case it doubles every seven years you still if you've got a business in times and now that's in a growing market and you keep market share and you keep the cash flowing is still gonna become very valuable time so we shouldn't lose track of these big of hatred which is to say relative to other opportunities intense of business and this other opportunities in terms of places to invest all cash this is still a good space the ban and relative to the problems that we could experience with import or x bull business jemele it could be a lot west you could be mocked suspense is with hundreds and hundreds of physical retail stores a cycle past one the other day in a i think it was mocked suspense this 'em so cooled flagship store in in oxford street which is one of the most famous shopping streets in the world setting in britain and it was empty in and shut down on companies casted the same thing so you know you see tough in ecommerce you should look across the way to a physical retail sales i realized you know well we gotta have some challenges there a comfortable lead they'll be able to stay calm assess each challenge in a proper amount of appropriate to the nature of the challenge the festival recognize the next challenge anthem yeah this this is she provides quite a a deep the conversation conversation 'cause it's one sided is me talking to you but it can become a conversation it becomes a face but great and and tell us what you need to know and also you'll full so i'm always interested to hear from listeners i genuinely love interactions we enough if you email me directly unless is a very specific thing i'm probably not gonna be able to respond to you not some carol don't work out he's just not left which then if i can't deal with that many emails when it's not you know servicing a client or response poke costs guess morty desktop with emails but it becomes a facebook group it may take me but it's time to respond but i will i will get in now reid everything in that and not necessarily immediately but within a week i would say cave name or if i'm a busy i will respond and there were other people in that sometimes some pretty vacations as well and bottle and again that busy people but i sometimes tighten up and respond as well so do yourself a favor that and let us know your thoughts especially around deep big question sales taxed chunk todd tariffs breaks it these these big questions that we have to deal with is in the right way a every different but they have some kind of similarities as sort of existential angst about funding elsie just sometimes feels like oh god i say at the end of businesses we know it maybe maybe santa businesses we know we need to buy the most sophisticated business model in some cases now stones and they also be it but they are passing so they also say that a hurricane or a typhoon to get yourself in jerick and shelter but recognize that it will blow past five days in the social judgments gonna make all the time and this is not easy stuff on whether she goes this is a hard cool to make but we gotta deal with this stuff and i think staying calm king suffer any wellinformed informed making really full full decisions not reactive say lead decisions than we are gonna be in the best shape we compete thanks so much for listening this is michael easy a if you wanna join the conversation go to the facebook group amazing f dot com for slash s b as as suffice be the t will be a book on if you wanna get more fallout from the experts on these deeply important questions and get yourself the ten k collective paul cost amazing at ebay dot com for slash ten k a ceo a ten k or if catch one you you are outlawing you log link ten k collective don't come directly that underneath the show notes on this city oh gosh sexually speech in the next you know hey that this is michael saying thank you for listening to these amazing sp eight episodes you just listen to just want to mention the events at the top of the show off system cost deep ten k collective e commerce poke costs which is four six seven and eight figure centers on amazon specifically that she would get show the people doing thinking numbers were still have a lot of things to learn from it and people these numbers show show but it's not gonna be immediately actionable fee you say if that is you keep this amazing sp april cost but if your six seven or eight figures on amazon or e commerce i really think you should check it out so i just want to give you a flavor of what's coming up in just listen no deeply excising is pocus guy but i just wanna say if you'll just checking it out no whether it's view of what sort of topics recover here's what's coming up sophist will interview with all right and ashley pace from the ten k collective most mind who is talking about his last year in income that's why he went from seven hundred fifty thousand dollars in twenty eighteen in ten of its you run rates this year of one point two five million dollars so that's from scratch in three free is 'em supers mama and you had the law the right skills going in and let's be clear about that but he didn't have tons of capital i'm just a convincing amount as so i still think that some incredible results and also he's a really nice kind of very three very clear minded and feet on the ground business thinkers so there's so much friday if nothing else check that out leading kind of as you enough i mean these guys of being in the mosque mind maybe she is now of just how that game to the degree of never heads quality discussions like i have now i know that said i 'cause it's about me it's not about me i'm just privileged to what some super small on great people so do check it out other things coming off that loss i love some industry expert interviews he's a flavor and honestly this is about half the list of people leave agreed to come on interview so these are already coated with ryan chef at from excuse my manufacturing we're gonna be talking about custom manufacturing in china and he's been out about eighteen years on custom manufacturing i can't emphasize enough how much is the future of you'll still just purely private living stuff it's gonna get harder and harder to make a profit without business model and i think he's got a year or two left in it but it seems like genius get those costs money to so this is they hide a critical skill sets they use should be learning i believe to future proof your business second at is funding which is another massive topic how to fund grace cause any a savings getting business has been honda says that gross sucks cash this is the law of gravity of scaling therefore we gotta look into raising capital on one way is debts and bruce mike a it'd being is gonna talk to us about butts i'm out at sullivan is coming on from systems cultural impact talk about outsourcing on company culture and again if you're skating up a business you gotta have a very painful time if you keep trying to do it yourself even if you say million dollars a year equivalent which i know some people have without sivy i guess what you're not gonna get humidity and without without the vip or basically protein on board say something that definitely a big buyers and chino so to put it on his head at something that will add to your comfort and enjoyment of you business if you go with it so that's a a few things we'd go in debt just in a bit more superficial detailed 'em cruise ship playing of previous with jason some of those could be talking about selling your business and they have a private equity tyco not from thee wall street cites so i really fascinating angle lots at bay reimbursements with ben chambers on amazon off in about fifty two hundred thousand dollars freddie series setting up some points in the year a how do you get your hands on massive just a fantastic so so cash a powerful thing also amazon's got your cash if you could get out to the system guess what bus fantastically healthy feel business mongers talking about quality control from china he's gotten incredibly detailed system for doing that he'd be not in china running i make so sing for nine years now so seriously knows his business backwards on sideways in in detail kind of given gonna talk about the quick outsourcing system free of represents and how to outsource quickly and easily pulling in my income on this morning we talk about pricing which is a very underrated and very important things but driving at profits will children's coming back on and we gotta talk about evaluating the competition from real sort of some point somebody's not just look at the numbers willie super smart with numbers but from the point of view of the overall competitive landscape ridi as ever wilson brilliant amazon and cowboys worth hearing kevin kings coming back on not even show we're gonna be talking about it with kevin on but you know he's always a super smart guy what it costs the marketing side so i'm sure we'll have lots to learn from him 'em what else we got coming up amazon account suspense she would just a price launching overseas markets with john can't pbc advertising a profit margins would like the guy of ppc authorize what else chris rolling just come back from judo loans presumed to be talking about loans ox alex oaks foot is coming owns took about sales tax he is super small at explaining this stuff in very simple terms but yet dealing with all the details while alex is absolutely critical passenger listen to if you sell in usa a costa's ns does see this is coming back to the short term funding broad must've coming back he used to run central say he's a super sharp guys well china's those with mental back fha loan is how this would pull ruffles and august is biggest is coming back on to talk about various different topics john combination to buy some stations pull hobbits took about shop balls brian justin's of bbc greg molested soak about pro research muddying ice to talk about germany on customer service in germany and probably you're gonna get my accountant penny low back to talk about bookkeeping basics who we have as you can tell an incredible amount of release prep school east for content coming up a lot of which is already recode it added definitely coming out of the next few weeks so get yourself over that folks it's just a place you need to be this is not just a bunch of let's fill the airwaves with the latest compact that's gonna die in two months i'm taking cats really focus on come ten days is evergreen as possible why because then you listen once an influence over multiple years or at least months and then you gotta pay off a over time so you get a better return on you're listening time if you like and i think that's a really important metric ton on listening at me something i give you in spades so get yourself over that ten k collective is the thing you need to look at fulton cake selective ecommerce pulled costa give it the full title you could look on i tunes i pay apple podcast apps or stitcher we should be on spotify spotify any minute now i'm just waiting to get us on google play uncouth poke costs so it will be more and more available if you can't find it and you'll listening device you prefer device then just go to the website and you can listen directly that ten k collective dot calling us ten k one is there a case of kito collectively c a l l e c t v e dot com us ten k collective dot com thanks so much for listening just such a very very lengthy post role pitch if you like she's selling and thinks it's not pitching any strict sense it's free and it will be of course we will mention paid services from time to time but i believe in giving like ninety five percent ninety nine percent body on that little pitch inside it's not be a pitch fast we all just aiming to build a massive goodwill and getting all sells out they were known and of course we have some wonderful people must minds and if people can use the services at some of the experts provide some better but
#1788 Marathon Series: The Australian product thats solving most new parents biggest problem
"Hey there freedom fighters my name is andrew warner and the founder of mixer g where i interview entrepreneurs and also fiddle around with the technology a guard interviews with entrepreneurs i am here in sydney australia to do two things a three things actually went on a run a marathon on every continent and so sydney is my spot to run a marathon on 'em in australia number two i want experienced the place you know there's a guy when i was trying to a marathon on every continent there's a guy a dude who get people like me on a plane and get us to each one of the seven confidence in seven days get on a plane go see a continent run you're marathon give back on a plane go see the next confident seven marathon seven days when i thought on solve my problem in some forty two thousand dollars less expensive frankly into the whole thing and i realized no one actually experienced the city i wanna get up in the morning cup of coffee i wanna see what they do for sandwiches i wanna see it's a hot sauce is really hot wanna see what people are like anyway so that's what the second thing i'm here to and the third thing is more important than any of that is gets a new insurers and talk about entrepreneurship indifferent parts of the world now ahead of someone who who i heard about awhile back through a mutual friend who said you know babies don't really sleep very well and i said yeah i do know that i've got a couple of kids and if you swallow them they do and i said oh i know that i'm so and just waddling and essentially the other swaddled that most people don't know about it's swat only baby with their hands up and i said what i went over and i thought it was gonna be the small little website and a little business designer on this to randomly waddling turns out it's a big website big business and the woman is based in sydney in the sooners i plan to run a marathon in sydney end do interviews and entrepreneurs in sydney i said i gotta meet this woman hannah so here she hannah leo crosscheck is the founder of love to dream among their products is a product called swaddled up babies are swaddled very easily with their hands a little bit up in the air right now an this is phenomenal business at dennis bond other products like a sleek sack which i'm also big believer in a wooded find out about how she built up this business thanks to phenomenal sponsors the first will host your website right it's called host gator and the second will help you hire phenomenal developers it's called top how hannah yes i'm talking too much about myself but i'm very i'm very interest waddling here's why first had my baby the nurse swallow my baby what's this about and she said well maybe go to sleep like let me know let me see how i recorded the nurse swaddled step by step i practiced it i got so good it's waddling in the middle of the night and it's just horrible 'cause i would be exhausted the baby would wake if i'd have to swallow him lecture unspoiled change diaper cleanup reese wattle painful and then it went online i discovered through these different models which snaps in the goes and they didn't say research and really help the baby go to sleep winter improving on that oh you have actually experienced the exact same problem that i experienced which i would wrap my babies we call it wrapping here in a stray bullet slumming end a he would wake up in the middle of tonight is most then they older and i would walk into his room ended the rat or swallow with unrivalled in what's up over his face yeah i was petrified is going to create some sort of a really dangerous situation so so my background is in session and i when he was fourteen months old and the you know the newborn fog clears yeah i thought i think i could do this a better way but also realize that when he was revealing feeling his way out of these rats he would sleep with his arms up right now if you google sleeping baby older images of baby sleeping on their backs who are not swaddled their arms up like this okay so think about it does do you sleep with your arms strapped down to your buddy especially the way i sleep in one hand and went on under the pillow yes like under my head yes normal in any other one on olivia my wife oh it's lovely league but you're under up basically at the elbow talking about like fully hand up in ear like reaching for the sky miller up yeah yeah so the way outflow positions the baby's arms is you've been there end a the arms of positioned upwards towards their face and that is really important because i discovered when i was reading fold medical research i could find is number one swallowing no matter how for your baby helps you a baby sleep number two if you could give them access to their hands to suck honda or rub on their cheeks they self sues and self soothing if you could say that fifty times is critical to healthy baby sleep and we found that if we could swallow a larger with his arms up and give them access to his hands for self soothing he slept better i get that you know what the doctor the nurse actually did say when she saw that my oldest was constantly taking his hand out of this said what you need to do is get one arm out sometimes and let himself sued with that and and really yeah yeah yeah which we did and it does help the reason i'm all into this because i feel like it's almost like a daddy hacks dinner solvable problem it's i i know the kids get older the problems become harder her and they may not have easy so they may not have solutions at all but swaddled help the baby go sleep that's the solution is easy you know and i love the constant integration of it let's talk about business how much revenue producing now so we are public company i mean private companies already so we don't talk about revenue but we can talk about bryce it's that will help i i actually feel like the problem with growth is that if you give proportion but it doesn't give people a sense of size here's what i've got according to sydney morning herald from april twentieth twenty seventeen you guys were doing thirty million dollars in sales did that crazy you're not crazy good but is it real is it is is this far off is what i mean the crazy off yes so we talk about so but i can talk to you about how many countries were in and how many products we sell you say like is there a number here seven hundred fifty thousand dollars products sold is that reasonable seven hundred fifty thousand products sold yeah that seems outrageous actually especially considering the the revenue predicting yeah we sell a lot more and more that yes oh really yeah okay i just gives me a sense of it and he also funding not wow oh you only phenomenal and you're background is in design yes okay and what did you do and designed this was at a boot apparently yeah but apparel with the buddha buddha buddha power upgraded payroll is no longer but they were a company that produced a clothing for our big box retailers and our version of nordstroms what is you're version the nordstrom david joins okay and so i would produce the women's way arranges for them so i would design that but i would also sell those products into those retailers and i had an amazing boss who saw something in me when i was twenty one in randomly walked into his office and he offered me a role and i did that for seven years and he trusted me with his business and and i learned a lot which kind of form the foundation of starting left dream and this is when you always wanna do from what i could tell you went to school to study textiles design you win i guess university of technology in sydney yes so it seems like you're into into what i'm trying to get a reader news a person before this business i've always really love and i love painting and drawing okay but i've always really loved business okay we can do is sell her art yes you were i was when i was four years old for okay i listen to a conversation my parents were having they were having trouble paying the bills and so i went upstairs and i drew penned up as a know if you remember but kind of as a very trendy an eighties okay and i snuck out of the house it was raining and i went with a little basket and i went door knocking to all the neighbors and i remember these clearly i sold each during the twenty five cents wow and i came home my mother was beside himself frantic looking for me and i said him he now you can pay your bills wow so i guess yes it started with with them not actually having any secrets from us and always talking about the good the bad and the ugly gave me great exposure to they recover from the financial issues yeah that's their business people themselves so what would business it in so they had a chocolate factory can you believe in oh wow we pay within his greatest they we imagined his kid it was it was yeah i made a lot of friends through bribery library really bring chocolate in people would wanna okay garbage that adam and i did not sell our house only sold candy what else did you seller what else did you designed as a kid i actually my first proper job i was nine okay wow yeah and i would go every single saturday morning and i would file papers for the for my gp which is a medical practitioner okay out docked practitioner general okay yeah general who you would go for the doctor and fall hieber so you've got a job at a doctor's office i got a job and i did a few years and then i realized at three dollars an hour was probably not i was worth more than nine okay and i asked him for a race and and i got one wow i got five dollars and ally wouldn't even get a job at that age i really want it belongs in the usa you can't get a job until you thirteen you'd get workers permit i think it's the same he has said don't tell anyone guys that i had it's not you know what i did i my dad got me a job with one of his friends working in the basement illegally getting paid under the table i don't know how much they might have been the same amount by thought horrible is is that the government told me i can't get a job and as a result i get a job that's it's like under the table in a basement i agree with you my son is eleven in he's ready to what he would make a great contribution to any organization that you know yeah some people are built ford and they want to and i wish we could give more opportunity all right and so then you want it to design i ask you before we got started here today what did you do at a mood and it seems to me like you're basically an entrepreneur there you're basically running i wouldn't say running the company but you're doing a lot yeah there's a lot of responsibilities you add so so my responsibilities to design the rangers to presenting to the bias to order the production that you know get the governments to arrive in a stadium and then make sure they actually get to store i i used to look after some of the marketing which which magazines would advertise in how we would educate the customer about the new rangers or the new collection yeah 'em yeah and i had some people under me who were reporting into to me which you know designed as a graphic designers and so then what is left what do we looking at if we're looking at you helping to pick the designs helping to get the made calling up stores right you know what i had no pnl responsibility the old you have worked with snow that was really what do you think the company goals in the fashion industry has changed dramatically and as we all know everything has gone online excuse me a and b concerns the the brand actually the main one that i looked after catered to women kind of sixty is an iphone and they taste i think just changed a launch and you couldn't design clothing so anything like that you know oh elderly closing anymore women of sixty on elderly anymore so i just don't think they change with the times probably after i left okay yeah all right and so you had you're son you realize it's what do you guys call it now it's waddling covering following you just call it's waddling now yeah so wrapping but now being swelling so did you do the whole thing where you were waddling you're using standards waddles yes you did and that wasn't working no okay did you find those delk road snapping the network either no because all the whole idea of these is wrapped their hands their arms across their stomachs essentially so their hands would be wrapped yeah olders product for you to swallow your baby with their arms down or across the chest and so you said i could make something better sat down at a at a soda machine yes inserted sewn their own thing yes including i didn't know and i chose to old already really yes why did you do before then i was released stock in in brain fog in mothering just right or yeah lewis i look larger did not sleep for more than forty five minutes at a time mealy so i was pretty desperate to find a solution for other parents and so i could help them and i could i could see it really clearly actually because i knew he he baby sleep better swaddled end up but so what i did is i made to samples ranked two of my friends who had newborn babies and i said can i come and give you something and you give me feedback and both of them said yes and both of them rang me in the morning and said you're not gonna believe this but my baby slept through the night for the first time because it's model because of the swaddled did you have any issues or did they have any hesitation about doing it every video that i saw about waddling a new to seems to have started with relax the babies are actually going to be okay with this you know even a what is it called happiest baby on the block the video the talks about waddling every parent gets when avenue born just feels like the creator of that talked about how you're going to feel scared tying this kid town but don't it absolutely very much like the one did you friends say this kind of weird contraption you're gonna put my kid into no no because you know what when people really think about it they go oh my gosh your ride my baby does slate but their arms up and yes my baby wriggles out of the swaddled to get their hands so we actually had marketing budget allocated to repeat educating the consumer but we never needed today that surprisingly because they knew that they were what about because they knew they knew swallowing made sense because hospitals are starting introduce it yes all you have to do is say you know you're hand you're babies hands up anyway to swallow that will do it that will let the babies have their hands yeah or you talk to a pregnant woman and you say have you had an ultrasound yes where your babies hands a day all right so they apply their mouth they that's the natural that's what they want the hands is the first version of the sites and i'm looking yes it is and so this goes back to twenty eleven is the web the first place it you sold it yes it is so first thing you did with starts so you're self and then you went online and you build a website yes i saw the samples myself i never made the production myself okay yes my customers will be thankful for on who made it a local manufactured right here in sydney really yes okay and that was pretty cool actually to the success of the brand because what happened was we built asides put it online and we had a few few cells one two three four five awake maybe but i need for my previous experience that bricks and mortar retailers were really important remember this is ten years ago and i started making appointments biased okay and my first appointment i made with historical baby kingdom which is two miles that way anders i presented the range which was free products one product into color free pillows and by said to me know how many of you got and i said i've got four hundred he said okay i'll take the wow okay wow it was well and i remember jumping up and down in in the in the you know when i left and rank my husband and said gap in west sold out an two weeks later after the after i delivered the product they rang me again they said we need more wow yes a store where they will sell that many they had five stores at the time okay still in shock docked at the stores and moved that much product frankly yeah i guess i'm used to the online world for but okay wow and so you're happy that you had a local manufacturer be oh yeah you could go design manufacture and have more created corral waiting for correct i think i i always assumed it because australia's so close to china's if you have an advantage with chinese manufacturers why don't you go to china so hard as the first of all a and i had no idea about quantities so i would meet and there's no point shipping container from china if it's got a couple of hundred swaddled and it just didn't make sense also it allowed me to finance the product here with the sizing right with the length right you know all of those factors that could evil over time and the reason it made the business is because we could respond at lightning speed to this ridiculous exponential growth but we had from day one okay why do you think that he took four hundred of your products that fast i should not by the way one thing that i noticed i do is i put my hand on my chin when i think mhm look for anyone who's listening i wonder if they could tell down blocking the mike when landed on my channel policing gotta be aware oreo this is my drink twenty bothering no i liked it actually feels more natural woman 'em why do you think they trusted it then he was willing to make such a commitment to four hundred of these new things look i think as retailers people you know they're always looking for what can i have the competition doesn't yet have or you know does this make sense will this be safe for four options humor and enjoy seeing opportunity and at that time there was no sleep category it was those moslem a smart all lumped in with blankets and sleep wasn't a thing we created the slave category actually so now you walk into a baby store and there are you know twit ten brands of what we call formed swaddled which is what we have is formed slow not just a regular blanket so i think maybe he sold it there was a way to to stott such a new category with any he's retail retail space all let me talk about my first sponsor and looking at her first website as i'm thinking about my sponsor hostgator for anyone out there who had an idea and they want to just put together website there is i don't think a faster way to create a website that you really own and get and moved any other hosting company they want to do anything you want with it then going to hostgator dot com slash mixer g and getting started do you think by the way the what's the first thing people should do yes you do wife i said you you'd say no just go into a store and not know why because you you could tell you a story properly yeah it is so especially with a product like ours which requires information and education we're as a consumer going to go that that's the best spicer them together you know what i would do if i saw this in historic think this kind of weird lenny google it and see what comes up and if you're website came up the one of the first things i clicked on when i saw you're site with this medical research tab at the top end so i'm getting the research on this as you curated it for me an ominous store looking to buy it have a good understanding of what this means how it works and i say okay and give it a shot all right so that and so many other reasons if you're listening and you want to start a new website go to hostgator dot com slash mixer if you hate you're hosting company really just want a lower price i wanna do better go to hostgator dot com slash mixture de when you that you are l you were gonna get you to actually you know their son if you can't get a job let's give him a website okay imagine that disney has been ideas all the time all the time what's what's an example when you're gonna be upset if you reveal it no no we well recently he boats stock from ali express and they sold it at the market's really stood at a marketing start selling on he's on wow entire day what kind of stuff to sell actually he sold reusable coffee cops oh i do see they're a bunch of coffee places especially in handling that beach area yeah where they're asking you to bring your own coffee cup oh yeah you get a discount got it so he bug coffee cups he sold it at the market and then i imagine people wanna copy at the market could use their coffee cup to go and buy coffee from there he made four hundred and fifty dollar right well so anyone wants start a website go over to hostgator dot com slash mixer do you get the lowest price possible as far as i know a from a host gator and more importantly you're really be supporting the podcast year so you start doing this how'd you get the extra let's talk let's jump into some of the problems one of the issues that you told me you had was you couldn't get people to to take their calls to take you seriously i just solve it i kept calling i kept calling and i kept colin 'cause he didn't know who you are but didn't know who i was and i think generally where a little slow to react things here in our area you know in asia it's like you are you're not working at midnight on a sunday what's wrong with you but yes in eight really yes but in australia people are a lot more what more comfortable more relaxed yes we sort of australia's being kind of hungry no have you seen the view from outside this apartment i know what it is beautiful and beaches so fricking close and yeah i get it you know what the other issue is that so jane lou from shot a show yeah do well right yeah really well and first time i got an offer to do an interview with her from a referral i said man i just send it to the farm tickets so many requests who knows who's who's worth spending time on who's not who's faking you with some statistics they made up and had the the good right and so imagine that happened with you to where yeah you have a new product but who knows this makes sense and honor you someone who actually created or you just dreaming yeah and so you got turned down a lot and you're only answer that was persistence just kept calling that keep calling back where you start tradition whether you did it yes which is after okay i'm i have a really serious to do leave us which if something's donnie gets highlighted if it doesn't get done it gets it gets moved to a particular day in a particular time but it will get done and my weeks of a structured like that so i make sure that everything i set out to achieve i actually achieve us real so i'm super super hot suicide hey dave tape i can you believe that day no i have a hard time believing you walk around with it if you looked first right now you'll have it when you know but it's a photograph of it really help for today here's what you need to get done yeah what are some of the things you're gonna get done today doing interviews me doing interview if within the underpass so you know we got this basically 'cause it's a penthouse i assume penthouse would be like twentieth floor floor baby 'em which is fine i mean we we have a non obstructed view here but we do hear the sirens sometimes so we have special designs the so we we stocks now product in target in the usa and on amazon and by by the baby in various other usa retailers and we're trying to work out what we're going to do that special both of them okay and so i'm actually working on differentiated ranges for them different colors target has their own unique and said quote why why do you think they need their own unique then i think every like i said before is looking for a point of different smiling and if you can get a specific look a specific designed as a target only been look at this so i never heard of you before i mean i never heard of you're product even and i was googling swaddled today i just did search swaddled amazon and then you can i mean you know it's u s t u s amazon number one number one unreal somebody like baby was born two and a half years ago problem with that is that we use we use a lot of stuff so i basically fought the same kept the same stuff that we after the first baby and didn't do much new research it now i have another one just for this i'm telling you i'm all into this type of hacking what could we do to have these shortcuts it allow the baby this league better and meet asleep better but coming back to numbers this is a huge change you're number one twenty three hundred reviews nearly five stars out of five star rating i'm really scrolling down defined competitors wow how how did you do this how did you get amazon pay attention to how did you overtake all these other ones lots of hard work and social media is obviously really important for every brand but the big without product is it really really really works so one swan mom uses it they tell the rest of their mothers group or the rest of their circle and everybody goes to buy it because who doesn't want more sleep but yet biggest thing right when you have a new baby you i probably a breaking point ninety percent of the time so it's a real privilege actually the we get to make a difference and that is a type of thing you've got people when their new we're not really shopping around for new types of closed for four year old five year old but when you have a new baby everything's new and you need to go and explore so they're open to it parents do talk to each other wow i mean even like this standard swaddled you mentioned earlier the is it it's mcglynn is out on strike the from adding an eight in enemies that was number one for a long time it's basic you crush them from what i could see here yeah wow in such a short time when the company but he found it we were founded in two thousand and nine but it's only been in the usa market prop playful for four years now five and and so he's he went store the store kept being persistent kept writing writing your checklist kept highlighting the things he did eventually stores would let you in manufacturing i'm imagining became the next issue right we are still able to continue working with the factor you know so we actually couldn't achieve equality we need it okay funnily enough because manufacturing base has shrunk and machinery is in here at cetera so from my apparel days i had some contracts in china you went over there placed in nevada and started bringing the goods from china into the hall right now you know what why do you think manufacturing such a hard thing i think i imagine that it's all gonna be ascend machines hippie on button after its programs the stuff comes out it's not it's a lot of human beings right yes they sit and they take stuff out of the machine they put things in machines a lot more interactive right yes okay and so it's hard to achieve quality because you can get humans cheaper in china then you can hear and so more of it they didn't have their they didn't have expertise the chinese are now on believable at manufacturing many things especially dominance so they have been trained they understand west and quality demands they say you know we couldn't get a better quality product actually really and so how hard was it defend the run by free interview very real yes so what would you process for doing it would have idea for someone who's trying get it done hire a chinese speaking production manager production editor someone who helps you find the factory but yes so when i could afford it i hide a tiny speaking production manager and she had contacts from his previous roles of really good quality factories and we need amazing factories because it's baby where it's not just sucking together a women's way common and she she negotiated with those factories but what it's critical for anybody listening is a really really defined a quality control manual so what is acceptable to you what is not acceptable to you create that manual yes and so what's on the manual is not it's not acceptable but but not obvious threads thread checking inside the comments any loose threads alone spreads so if you imagine for a little baby if a thread wraps around it it'll think that's really dangerous for them so we have a tolerance if there the thread but his half a centimeter or longer it needs to be cut out anyway you're not keep adding it on that sorry if that common arrives in australia with that kind of fault the factories penalised what's the penalty is more then just on one garment yes and so you just have to keep thinking through all the issues that could happen yes marking it in a book anytime another issue happens you let them know any marketing the ball right this is the way it works yes how did you find this person recruitment agency really but it was for me it's always look we offer an amazing flexible working environment in which means pot time hours and flexible hours and just go herman and hang out with their kids kids and go to a sports carnival and what about you know we don't to the factory workers no no no sorry two hours yeah in australia right so what it means is i can attract really talented highly trained team members yeah who want a better lifestyle so themselves so i have always had the privilege of being able to hire a amazing people you know my marketing manager the brand measure from coca cola etc so i get great people but because of the way we run the business okay in a recruiter new work with a recruiting agency and you're competing with other people you don't have any special advantage there the big advantages once they pay attention to your company they see see this is why i like the word yes got it also in the fact that changing wise everyday with helping baby slade yeah improving the quality of life those families it's really powerful do a lot of parents on stuff everybody everybody there except for one okay yeah i find that parents are under appreciated if you could give him the flexibility it's fantastic 'em which is it frankly the big issue is is it they do end up having to take off at four o'clock noon run one random day when they need to go show up some kind of party at school and correct and if you could give enough flexibility then you end up getting a lot more stability in return yeah and and really loyalty you know where we are family and i don't want my employees no matter what position they are no matter what they paid to work twenty four seven on we really want it's ninety five or it's not until two that's it why why don't you want a dork more i think coming out of the fashion industry it's really brutal and i would work to the barn and i dunno i didn't wanna do that i i just didn't want that to be the culture of my company and i feel like we could get a lot cheap during the day without having to work sixty nowadays i want that either and the reason i don't want it is because what you end up with is a lot of a lot of excuses and then burn out and then you have to you have to be willing to sacrifice people stat inspire them fast and bring somebody else on because you will eventually burning down by fused i mean i remember i have environment where people would have to say till eight o'clock at the office at the office inevitably you look at people's computers and you see that they're doing online shopping why they do online shopping because they can't go to the stores and they can't do it at home because they get home too late and so you excused that they make an excuse for you make you support and before long their work spills into their home live and vice versa and nothing gets done properly correct right in a first there's this enthusiasm they're working hard they're giving it everything they finally hustle mode eventually they go into a lot better do online shopping now you gotta meet somebody now in the middle of the day and if you're not willing to fire them at that point yeah then you end up with somebody who's half asking that's right because your your dirty hawks also expand to feel your time right yeah so i'm a big fan of fifty minutes sprints we'll do it at work and we and we have time lookout time no one's a lot of talk to anybody because this is what time and and if you set a large toss which could take you an hour or now and a half you say i've only got fifty minutes to do it and you smash it out and it's amazing how much you could actually get done so yes i agree seven to seven doesn't look what their example something that you've done that way with the sprint you personally maybe some strategic planning okay now you got on the phone with someone in no i'll sit down and i will plan out what i you know the big tough someone achieved in the next twelve months and it's just you're sitting down and saying i gotta do it in in our yeah that's it and had a similar no no do no no interruption i have a sign on my door literally that guy says do not disturb undisturbed enough already and they know if they say that you do are you a culture of slack or chat messages all day no not at all community emails phone but the whole company has block out time so between i think it's ten thirty in twelve thirty no one's allowed interrupt anybody else in between three and four so there's two periods during the day you just know don't interrupt everyone there unless someone like on is it's on fire you don't interrupt oh what else do you do and the company they keep things sane unproductive productive we have like hey this is a really good one on a monday morning we old meets we have a set us twentythree of us any organization we have a meeting with twenty three people and it's two minute talk time what did you do on the weekend three things you commit to doing what you're gonna move the business forward this week okay and the three things that you committed to last week did you get i'm done that's it okay that's it for company meetings and what happens is that is i recalled that end at the end of each month i send the team their productivity results really yes they i committed to twelve things this month yeah i got ten of them done and that's a win yes okay so we adopt working towards ninety percent achievement right so i sit at ninety eight really yeah i have to say about the benchmark i told my tradition is always kept on going and a what it also gives me transparency into if there is one individual or a department that consistently forty five percent sixty percent eat a diet diane not prioritizing that tasca plays like that and i had a plan they wake or that departments totally under resourced yeah so that i could go and investigate said wow and you still get to ninety eight percent completion rate and finish my thought i know you say no you're you're working later i am you are okay and her husband is it isn't yes i heard that yeah okay in are you then bring work home no i say something to the kids okay yeah and then what time when you get home so i try to take friday off and 'cause that's my special day for me to get everything done an work stuff or no no personal so friday you're not around unless there's an issue i'm not there yet and so because i have so much work actually at the moment i try and make up those hours on monday or tuesday evening okay 'em my thing is monday and friday i try not to schedule any need in new work but i do quite mode my own yeah i'll reach out to people i need it i do find that a great environment for everyone else to not work crazy hours yes but you what the crazy as i thrive on it within reason once i'm home i'm done you're not reaching me and one some work my wife has a hard time getting hold of me okay you know so will talk for three minutes just to check in throughout the day but that's it in a very unique tasking very much of a unit tasker one focus to the point where if i'm in the backyard right i've got the stationary bike some of the back yard on a stationary bike and olivia will open the back door to say hey how're you doing i will get startled 'cause i'm so in his own end don't pay attention to anything else i like i like some of the ways that you run your company how did you discover that have you come across management techniques it work for you and actually sent you know the question yet so i'm not trained i'm not formally trained you know i look at people who go through fm fm cg companies that formally trained and is you know jeeze if ems fast moving consumer goods okay really any all right i never heard that all right if cj yet a so big corporations try nest off leadership skills financial accu manic cetera i've never had so i always felt that as a leader emi reunion leader who made milita end so i love you know i try to study as much as i can and actually i enrolled into a mentor in course it's cool the fourteen institute's and i did that for two years and that was life changing that changed my business what'd you learn planning the biggest thing i learned was if you can't measure it how do you know it even happens okay so that is where we get together as the management team gets together every ninety days and we write a plan of all the major things that have happen within the next ninety days to get us to out twelve months ago okay then those major things it's only five you're not five okay okay we break them down into step by step like literally step by step who has to do it by win in what has to be on checklists with this with alone and deadlines and all that okay yes and then sunday morning meetings and i explained before they keep us accountable to that ninety day plan so l three big things we've gotta do to keep the business moving forward fall out of that ninety day plan that makes sense based on this and then everyone has something to do and so when i'm trying to understand is what are the steps to get you where you are feels like it's go and talk to local stores get this product in the stores in do that over and over again and go to online retailers get the product and they online sites do that over and over again but that's overly simplifying mm let's talk in a moment about what else you need to get done what did a different milestones it allows you to grow the level where you are today 'em is that makes sense yeah okay i'm trying to do in the first i talked about my second sponsor which i say this year whitney good i second sponsor the company called top towel now i talked about top tells the place to go and you're looking for developers like for example if you decided i need a mobile app and i have a clear idea it's gonna be asleep training out or it's gonna play music for for babies stop and go to sleep white noise actually you do i know is yes i did he said originally app is gonna be white noise maker they're bunch the charge money i'm gonna offer the same features for free with the idea that within this week and explain to people why they should buy a lot of like the you actually buying into this idea driven air so we came up with that idea what you could do is go top towns say i need people who built this after for something like this with all the features i'm looking for not looking at training people i want someone who's done this i want him to get on board build it for me then pass this onto are team were gonna manage it and maybe some kind of comical back to the person who one of the people in the team top health okay great they'll go out and find people work the way they work hours at you work the same kind of techniques that you have for managing people you wanna used amount of jim instead they're part of the company they'll producer for you if you're happy you could move on and take the product or indians i would that one guy who's working on the team one working part time and you keep on working with that person parttime that video behind topped out top developers best of the best talent reasonable prices but not super cheap reasonable but not super cheap if you or anyone else looking for them go good at top towel dot com slash mixer g now i'm from new york i forgot the name of the company stand out or did i do i must say screw it up and you understand what was it all right i say at the top of the mountain talent talent t o p t l dot com slash mixer g o and the reason slash mixer g is you get eighty hours of top tell developer credit when you pay per first eighty hours so they're giving you a bunch of free time because it's created by to make sure he fans raised a bunch of money doing well as in sam which revenue they may but i don't think they want me talking about that so what what else goes into this i understand knocking on doors getting those first orders take me through the different milestones the build up to where you are today oh okay in two thousand eleven we started exploding okay so to be two years to get everything right foundations marketing messaging packaging in standard safety standards very important so you can say without first knocking and i thought english speaking good faith they you know a yeah so that was a big mouse starting and today we in now exporting to over forty five countries around the world and when you say a word to the uk before you went online mean beyond their first website you you went to local stores in the uk no no no so starting from the beginning of two thousand and nine october first invoice would invoice out to stores one story in a straight a four hundred product offer a order the four hundred or they were not one store okay so the first sale was four hundred products four hundred swaddled from a store not online purchase correct okay all right then i i realized very quickly that we needed to get speeds the market right if i was gonna be first with this idea i needed to be quick so i hired sales reps and they went not selling into every store around the stralia we were in within eighteen months i think it was we were in three hundred and something stores and they're on knowing most stores in australia that say at the end if they do serve people who'd been known to those stores already hired the best sales reps who already service the nursery industry that i could find and again this is going back to head hunters no this is me flying from state to state interviewing these guys in how did you find them i rang the stores i said who's the best purdue is only missed a really yes and they wouldn't give me like it's done yeah okay any koldo sales individually yes so i would i secured the sales rep and then the sales rep would go into the store and sell fell into the stores if you're if some of my own selling but then i realized quickly i couldn't get a stray leah why do you know how biggest right is on my own and i haven't just a little baby what is it twenty two million people get country about the size of e u s right which has three hundred million people that's unreal okay so there's a lot of traveling you did find sales people that way and that's how you went into stores before he went on like why don't you go online why don't you say you know what is on the internet riches will go all over the world staff with a good website good marketing marketing why don't you do it that way i skied opening online store yes very very early on yes but you were thinking first retail mortars or selling their own because ten go online say selling was not as prevalent as it is now it would be very different or if i were starting the business now we still have three hundred and something stores in australia by the way so it's a different market today u s whereas you have very few retailers actual real stole from retailers left yeah someone i am hearing like from the the show post he interviewed and i did i discovered it australia was florida to embrace online order in sydney u s we let me just make sure you might get a little bit further up 'em okay and so you went to stores and then did you did you go online or did you go to the uk next so we we had already had an online store and a straight in one and that's always been a good story for us we still have an online store here i hardly any sales look i'm looking at it in a similar way you get some traffic i could see the people for example coming tyrus i don't know why it's not showing up right now but i saw people for example one of the big search terms is a when i was thinking of to love to dream hips and i know people who try and figure out is is this good for him yeah we did it yeah right 'em and so i could see it it's just not huge for you yeah it's it's not bad but because we still have such a strong rate had a base in australia we don't want to directly compete with them okay and then online retailers and not that big either you know the only one that's amazon yeah amazon doesn't really we don't sell on amazon here actually don't want us to news when really it's amazon just caught up in this friday maybe six or twelve months ago and it's not where people shopping which is where they shopping online directly from from the brand stores so really yes so they'll go to the individual stored at release after labor and apply that now but you know what the whole amazon thing does explain to me why i wanted a buy books i said i'm coming to this country i wanna know like i wanna get another country in the way i guess in other countries by leading biographies of important people that i get excited about so good amazon to the bookstore they're known is like the people who start as a bookstore i start looking for biography there's no biography section biographies but it's such an undeveloped site the new biography sections and it's kinda shocking yes it there's very few products on their amazon plays a longtime game we know yeah okay and so that's why you did it here and then he went to the uk imagining you did the same thing you said i'm gonna the stores and find out who their tom a sales reps are higher them and that's what you did yet again all right in highest sales reps are without international business we work through distribution hotness okay we don't hire our own people why that's the way it works that's the way it works because don't forget i'm a mom and i love being with my kids husband and i really value now being able spending some quality time with that even though we really busy on it so if we're just set up offices our own offices all over the world we just couldn't see how that was going to help with our lifestyle okay all right and so how did you find the right company work with we do extensive research we have references from brands they already were quiz we look at their marketing plans we look at a marketing spend we look at how they manage infantry we you know it's an extensive i guess vetting process i guess what i would do if i were in a similar businesses just reach out to you and hopefully as i talked to you about what my product is he an ask you who i should be working with you might referred me to few people and then i might take references from you and start working with the people that you like and trust that what you did yeah we did with a brand new trusted the way that i'm not trusting you a oh good question there's lots actually a restraining brands a baby brands who's done pretty well internationally so be boats would be one of them okay until you reach out to the founder and you said like you're product i just i just don't networking with we because we go to similar event okay trade shows consumer shows so you get to know people speaking of getting no people a lot of this is the emails that she used introduced you how do you know her i i met her at a conference yes i rented the nicest we i could get at the conference fairmont and i by the people were thought were interesting she did ads for the conference and other places and we spent forty minutes talking and she told me about your story how do you know her what's the connection to her into school together oh you did yeah oh wow okay go sheet on online as well you know she just to anyone makes business inflation really yeah i get that m okay and so how did you get to target how did you get to some of the bigger retailers so our distributor in the u s is very long established the distributor they've established friends like baby deal and a and they have been in the industry for city it's and they know a lot of people and they were the ones with the target connection actually okay so they presented the range took a little while and target said okay let's do it the trial in a hundred and twenty stores in and that tra went onto six months and then they rang ups and they said right you're in all stores did well let scars and the chip packaging that's explaining to people what the swaddled does yet exist this is very blurry when i'm showing you know i've had been at it and it seems like the the big thing is m i dunno kind of looks like wings but what is it that they can help you explain the parents why the swaddled it they were given at the hospital is not the ones who try the one that their friends used to used another one to try here's something that makes sense how do you communicate dozen package when you see the packaging you see the baby take putting the hand to their mouth it's really friendly actually baby suck on everything right now that's sucking help them learn about the world helps them understand texture and shea and it's a natural thing that old babies do and they do that when they're awake and when they're asleep and i think parents innately no it is i think they just how did you know that i'm looking at here i found one look at this this is a google search this is what you're product looks like right now right yeah we're looking at a baby with the swaddled and the swaddled 'em he's here she is got the swaddled up to their mouth and immediately i feed it at this bottle yes immediately i see the my baby could put his fingers up did not announce it yes how did you figure out if this is the just do it did you create a bunch of different versions and then watch people interact with it by the government or over the packaging i'm i'm just shocked you could communicate all this so fast yeah this is you know when the heavens or pin and the angel stop singing the design of who put this together sort she really understood how to communicate had a festival the logo is beautiful i think the logo says a lot about kindness kindness and love and and i are on his side yet a hobby upside in the photography we we did that on my friends flow okay you know really yeah friend baby yeah maybe but my husband is the market could i actually really really good and he wrote all of the copy so she saw what he wrote in his vision and put that into design into the packaging divine all right oh yeah i like this also stage one in this wattle stage once wattle more natural fleet position arms up for self soothing self soothing equals more he'd like immediately here's the punchline their parent is gonna care about new products how did you know what else to go to yes by the way i'm sorry to interrupt you i'm fascinated by the business and i think my enthusiasm forward sometimes caused me to interrupt people i tell you about the answer because here's what i was thinking the swaddled around before you didn't have a level up you finish this bottle by certainly i think it's like nine months yeah you feel bad because it's been worked for you and you're worried that if you get rid of the swaddled now will you ruining asleep but you were all right that's exactly right this as well libya to spend another few days we work on it the weekend and then okay what will do is they'll take one arm up and then another arm up or something like that and go through the transition because you don't wanna ruin this thing direct and then it's done new competitors the people around before you never thought to say relax we got you were gonna take you to the next dad yes you did how did you know that there needed to be a next step in how did you figure out what that new product would be so what we found we have fanatical about babies safety because it's just i get really by the way you're mosque i don't think people know about this elon musk lost the baby to it 'em to sleep suffocation whoa yeah yeah i think about people who have done really well and they're allowed to a smart right no doubt who for whom this is in real danger yet right so it's not the type of thing where you think well with his parents were all nervous were all scared now you you wanna make sure you get the right stuff because it's not easy when you're exhausted yes correct yeah so the question the question what how did you know what the next products would be yeah so you need to stop waddling you'll baby when they showed signs of rolling because then they can roll back over there swaddled yes right if their arms are in the thing they can't yet again on the traditional subtle hundred percent you that baby if that i'm destructive there buddy and they roll from iraq onto that tell me it's really not a good scenario in alpha little if that happens accidentally at least older babies have got access to their hands to push up off the mattress so it is much safe all botch we found parents because of what you said because we've created this amazing sleeper team of petrified of getting their babies out of the bottle and would swallow their babies for way too long a so it's actually a reaction into let's make sure that our customers are always doing the right thing and what safe by their baby ed i how do they were doing this i get emails saying my twelve months old just loves your product products say now wait twelve months then dangerous yes yeah and they are asking for the next size up a run on like no we can't make the next i'm gonna get you a baby out so how do we get the baby outlet let me pose this or so in most cases people would then say okay we're gonna create a macro for customer service team as soon as we see someone says twelve months or whatever month and over we're gonna have this macro trigger do not do this it's time to switch how did you know did not do that we what would you do the process you go through to recognize it this is not just a problem to be addressed quickly but and opportunity create the next product mm that's my genius you know we all have this thing that we all have to work in a genius and my genius is actually surely not understanding where the gap is i could see a gap in the market i could see it as an opportunity to any long to extend their all some sleep without yeah and you're eating email to oh yeah listing of thing you sat and you would do you still do email today like rating consume is cutting our service female yes yes which will process for new customer service you know so we have endemic yeah that's captures every inning and i wanna know what other major some of the other major complaints other any anything you that i should know about and then i'll tell you a great one my customer service person recently just sent me once in the u s a baby was a lady with a new baby the baby was diagnosed and keep dyslexia and we make us auto perfect for wanna keep dyslexia it's on me inside there there is look this is this is it right that's it yeah you were looking at is a hip displays is what it's when a baby is born with dislocated hits okay and what you do is you in with senior swaddled position if properly no so the babies are like artificial orthopedic pediatricians and i a featured with the brakes okay and this brace is pretty like it looks pretty intense and the baby's legs have to be in a position at cetera and normal photos darn accommodate for these races over because it's it's the legs spread outward to the side yeah okay yeah doesn't fit into his wattle yes so we made a spot swaddled that would fit babies who had these prices on mental health listen exam how did you know that how did you know this is something that's necessary again feedback from social media or feedback from customer service anything on summer service people who were looking for this for you and sending it over to yes they will email it to yes okay so here's the problem somebody had this problem yes and are they expecting you to respond to it at the moment of just like be aware of this going on are respond you do yes and so you'll hear this someone has a hip dysplasia you will say i'm sorry to hear that it's i feel bad what do you do in for sleep yes you do literally i will say i will how is the baby sleeping what do you do in just leaves yeah what do you do closed tell me about and you'll do that yes we email yes okay and sometimes i'll i'll just speak to them because i'll need to really like drove down and get into what is it the same man to what do they really need yeah so this this woman with a baby with hip displays you just wrote to my you know just send us you gotta say thanks for creating a product and i personally responded to her saying this is exactly why we want every baby and i met any ability or disability or whatever a to to get better sleep and help their families and then you just kept leveling not as a baby gets older we go sleep sas i guess sleep sex i guess they're big because at the kids don't know how to if they knocked their their 'em blanket off how to get the blanket back on yeah uncomfortable so you put him in asleep sack and then the blanket it just goes anywhere with them yes and then that makes sense in forever people have leaves zach you're twist on it was what so obviously has a built in blanket so instead of making the whole thing really warm which is in the heating has this crowd is war miles from the chest down oh i thought that was just a design okay from the chest down why they don't wanna be warm and the test see when you in bed you you bring you a blanket up to kind of under you're underarms right generally that's how you sleep all right so that's how we designed the product so that the baby would be would have diminished risk of overheating also asleep sachs's you call them we call them sleeping bags they are inherently unsafe for for toddlers because toddlers walking around and so around it's a trip hazard yeah so what we did is we actually put feet on slate back or the lights out yeah which is like the whole defeat will come out of it on the very bottom at that point then why not just make warm pants in a because pajamas also ride like they open up and they ride okay you know like at the waist for example so this is a wearable proper wearable blanket that that is he's asleep trigger as well 'cause he put on your pajamas and you go okay sleep time let's get into your sleep say back and said the child stops associated that dominant which sleep time rather than that pajamas at the running all over the house ways and so is your focus going to be on sleep closed that's that's gonna be yes it's i'm not gonna see so maybe a night light but not a nice shirt for going in kindergarten correct got that whole thing sleep is back that's happening what do you think about that the created that includes this bottle with the library sedated that just leave what you think of the home and i think it's really important for baby to learn to get it self deflate okay and because if it always needs an age eight the parent is just prolonging the sleep issue at some point they're they're not supposed to be in that machine by the way the machine cost a thousand dollars yeah there's only three months yes makes no sense yeah i mean not to buy it though it has become big of rentals thing on something called on me wow oh yeah i you know i really understand why parent would be interested in that product i mean i would have probably been the first in line so that when i was going through my sleep troubles but now i know if you follow the right way most babies unless there's a medical issue and will slates what do you think it's a training where you use leave the baby in room when the baby's crying you let 'em cried out forbid and then you go in not a huge fan of cried out i really feel the dot is i don't really hi i'm actually a i think if a parent can establish a routine for their child and not be out of the house all the time and this would become controversial but if imagine trying to sleep in fifty different sleep environments like for you you need to go to bed you need a clear cut and have your sheets it's the same place every night almost so when you go to a hotel usually the first night of sleep is a bit not not in my own home so it's a safer a baby really so they need consistency and routine and they need you know whole set of facts set up to that for them to have good sleep so i believe everybody can actually learn good sleep in a and it doesn't involve being robbed asleep flavors like time is their book they recommend notice there's a really great online resource yet what is it dreams dot baby i dunno straight in one dream start baby yeah i i'm a huge believer in some like in spending time and effort on getting babies asleep they're happier which makes us happier and the more sleep we get the more functional we are during the day and i will invest it doesn't say anything about buying a thousand dollar credit someone who's a fan works at that company said well andrew i think you should get this we could send a two thousand dollar purpose three months i don't think that's a good idea 'em fight any any book spins bossi recommend and i really love before outlet quake really oh i love it it's heavy told him no you know the number one ten did not respond to a lot of email yeah he actually has it's like stop female anything on the one set of emails he's responded to wear ones where my guests said the four hour workweek hadn't influence on me and i know that i think that that's where you sending a message damn without my business here's i think it should also fess up or you're not living up to four hour workweek just not working out so well what else what other books books you know books but i'm really into ducted joe dispenser right now have you know joe descend though he isn't amazing meditation teacher and he is trends formative actually in he kind of agitates creating what you want now instead of waiting for it to happen so for example you know you may say in ten years time i'm going to be a millionaire but the jury meditation what you need to do is feel how you would feel if you became a millionaire right so create that feeling with in your body and what happens is you actually start to manifest right now instead of waiting tables feeling binary aiding emotion that is feeling the nation looks like he's doing a workshop urine he's only did one yeah disco got were you there yes yes so what's it's one of the things you wow i signed up and you're talking about when you were you were feeling as you did the meditation with him i resolved to be more connected with my kids and put it in a way because that's what you want it to do do and so you sat there and you felt what as out we felt willie joy is about being with the kids and not with the technology yes no income you're instinct there's a part of you that would association not having the phone with pain right i would that would what if something happens would what if i'm exhausted and i need that quick recharge of checking that's what it is yet and so to counteract that you need have an equally forceful feeling in your body of happiness and presence and it got it that's it so it's really really powerful now i never hear about this guy i'm totally with this which which the plan on this thing joe just sends a i'm looking at my but i don't actually see if he's got any books coming up a whether they had any books on this i'm gonna look it up right now man that was probably five five thousand people at this thing is now improv oh yeah he does a few different books breaking the habit of being yourself becoming supernatural an ad like this one year the placebo he's got a bunch of different books and the interesting that's a really good suggestion yeah enjoy that you know by the way what i've done with my phone when i get home 'em i just plug it into a charger in my drawer an apple watch guy and it's just very reassuring just have my apple watch on if i need to like call someone attacks olivia i could do it from the watch but i could never get to sucked in yes okay otherwise i'm getting really sucked into this fucking thing with the kids around now there's my kids are getting older i don't want them to see me with my phone all the time because then they could be with their phones and say well that's that's what we love correct right were just reliving you yes get rid of those damn finds yeah right one of the things i'm gonna call it out with his one last question just embarrassed as he asked have you what have you bought i think it's a gift for like fifty dollars you're under what it is anything front of fifty dollars yourself or someone else you especially like do you know what i actually have jordan peterson's twelve rules of life without a book it's a boy and but i haven't actually read it okay but i've been told i really need to rate it and it's really life changing but i heard that time so i give it to everybody else so they'll change the locks leelee peterson's full of life i see right here it's on amazon you look at it on amazon usa canada uk but not here oh it is in australia i couldn't tell you the most useless thing i fought lately yeah without an f rile really i am actually kinda drawn to that as i love mine have what did it lets you fry without the oil you know that a lot of oil yeah but i think oil is good really yeah i do like a little bit of boil it makes me feel full and so i don't keep snacking but the front ashley fry did ask you i feel like potato chip that oil now it doesn't okay you could just put them in the oven okay i'd rather do that i remind only done as they're so good right i was sucked in makes so much sense why did i ever think of this before i'm brilliant for being able to do it and try not to buy too much stuff i did buy 'em a what is it called a an instant pot you know about these things yes there's huge ex wife bought it and usually i would just she feel bad about buying it and i say okay let's see what you do with it so let me see if i could figure it out i think if if i could put a couple of things in there i'll eat healthier and it does help tossed a bunch of came line there a couple of other things like a heated up it's fantastic in one of those 'em slow cooker is that what that is yeah pressure cooker but it's an electric pressure cooker all right what they do really impressively is they've got this community of people who are sharing recipes on line in they've got this cult like following and i'm fascinated by that so they're these you to people who got the the the the instant pot bloggers and blog about it and it's been the just keeps going and going and going you know where you see other people try for your own all right yeah i think so much for being here for anyone wants to go check you out i think ideal places to go see all the fucking reviews on amazon or wherever website you're into i cannot believe that i missed this on amazon i wish this was around when my kids were born i guess when when the first one is born kinda sad to the second one because you're just following along fort worth with the first first one they don't get they believe variance any trial and error 'em all right one thirty million dollars in sales and say all right go check out love to dream swallow up as what we've
977: Three Steps to Determine if You Have Enough to Retire by ESI of ESI Money on Safe Withdrawal
"This is optimal finance daily episode. Nine seventy seven three steps to determine if you have enough to retire by SL of Yes. I MONEY DOT com. And I'm Dan. I'm your host and welcomed optimal financial daily where I read to you each and every day from some of the best personal finance blogs on the planet and we always like to hear your ideas for future your shows so if you have topic requests please do share them at old podcast dot com. That's L. D. PODCAST DOT COM and before we get to today's post. I WANNA thank thank fundraise for their support. fundraise enables you to instantly access high quality high potential private market real estate projects from high-rises in DC. To multifamily family apartments in L. A.. And each real estate project is carefully. Vetted and actively managed by fundraisers team of real estate pros. fundraise is the future of real estate estate investing so visit fundraise DOT COM slash O. F. D. that's F. U. N. D. R. I S. E. DOT COM slash ft to have your first three months of fees waived for now. Let's get right to our posed as we start optimizing your life size three steps to determine if you you have enough to retire by ESI. Of yes I'M MONEY DOT com. I've posted a ton on retirement including how to retire early whether a million dollars ours is too little to retire or not and how three million dollars is not enough to retire but those posts tend to be how to's with general suggestions today. I'd like to get more specific and provide a roadmap for those wondering if they can retire or not a way for them to calculate their numbers and see where they stand so with that. Let's begin detailing the three steps to determining if you have enough to retire. Step one estimate your retirement expenses this step sets the baseline for what you'll have to overcome to retire if you've had a budget throughout the years and or attract your spending in any way estimating your retirement expenses will be easy. You probably already have a good sense of what things cost. And may have years of exact spending data to us in setting retirement costs. We have over twenty years of spending saved in quicken so this was a breeze for us. If you don't have any historical oracle results you'll need to get some eventually so set up a system like quicken mint et Cetera to track spending and get some actual data until then you can estimate by looking at past Checkbook Checkbook Bank and credit card statements simply list. What you plan to spend by category food clothing home entertainment etc over? The first three years of retirement beyond three years is difficult. Estimate you can do this by year. Quarter or month and use whatever format works for you paper spreadsheet computer program at Cetera. We use a spreadsheet enlist costs by category and by month then at the end of each month I save a new copy of the previous month. Sheet Lop off the month that has passed and set that new projections based on more current Info. This gives me a completely up-to-date budget every month and allows me to make adjustments where needed easy peasy doing this. You'll get an annual annual spending number. This will be your retirement. Target step to determine how much retirement income you can generate calculating retirement income can be difficult since there are so many variables that go into it. L. Focus on the basics that likely applied to most people these are one total assets less any debt on them. Obviously obviously the higher this number the better to the amount of income these assets can generate or said another way the income generating return rate on these assets. Three whether or not you want to draw down your assets in retirement for example using the four percent rule. We've discussed here quite a bit. Seem I post how to retire on a million dollars dollars or less if you want more specifics and for extra income from a side hustle. Once you know these you can get a decent projection of retirement income. I'll run through a few you examples to show what I mean. High income generating assets. Let's begin with Bob and Sally who have the following finances two million dollars in assets. It's half in real estate and half index funds. The real estate earns eight percent in income per year while the index funds are in one point five percent in dividends. Here's what Bob and sally could earn and retirement. If they didn't want to draw down their assets they would earn ninety five thousand dollars per year. That's eight percent on the one million in real estate and one point five percent on the one million in index funds. If they did want to draw down their assets they would earn one hundred twenty thousand dollars per year eight percent on the one million in real estate and four percent withdrawal on a million in index funds. Not Bad right. They have a good amount of assets and a good return rate especially on the real estate which allows them a healthy retirement income come lower assets and lower returns now. Let's look at Ben. Ensues financial setup one point five million dollars in assets all in index funds the index funds. Earn one point five percent dividends. Here's what Ben and Sue could earn retirement. If they didn't WANNA draw down their assets they would earn twenty two thousand five five hundred dollars per year. That's one point. Five percent on one point. Five million in index funds. If they did want to draw down their assets they would earn sixty thousand per year four percent percent withdrawal on the one point five million in index funds. Their assets are lower. And they don't have any that generate high return rates so their income is much lower than in the first example the low assets and low returns. Now let's look at what Bert and Sarah have available. Seven hundred fifty thousand dollars in assets all in index funds the index funds are in one point five percent in dividends. Here's what Bert and Sarah could earn an retirement. If they didn't want to draw down their assets they would earn eleven thousand two hundred fifty dollars per year one point five percent on seven hundred fifty K. and index sons if they did want to draw down their assets they would earn thirty thousand dollars per year four percent withdrawal on seven hundred fifty K.. In index funds fewer assets and lower returns equal lower retirement income low assets low returns and a side hustle. Now let's see how things change if you add in a side hustle so same example as the last one bird and Sarah have available seven hundred fifty thousand dollars. In assets assets all in index funds the index funds earn one point five percent in dividends. Only this time they also have a side Hustle that earns them twenty thousand dollars a year. Here's here's what Bert and Sarah could earn and retirement. If they didn't want to draw down their assets they would earn thirty one thousand two hundred fifty dollars per year one point five percent on seven hundred fifty K.. Okay in index funds plus the side Hustle of Twenty K.. If they did want to draw down their assets they would earn fifty thousand dollars per year. Four percent withdrawal on seven hundred hundred fifty K. in index funds plus the side Hustle of Twenty K.. Big Difference from their non side-hustle results This is why having a side hustle can make such a huge difference. It's in retiring both faster as well as with more retirement income. I think you get the idea. There are a myriad of different outcomes based on various levels of assets and what those assets assets could earn. This is why you need to use your own numbers to calculate your specific returns. Once you do calculate your numbers you'll then want to add in any other income from pensions annuities post retirement work businesses part-time work etc to get your total retirement income step three compare income to expenses expenses. Now compare the numbers from the first two steps. If income is greater than expenses. You are ready to retire. Of course you want to leave yourself some margin of safety so the wider the spread the better if the expenses are greater. You still have some work to do. Options include one save more from your current income and add to your assets to redeploy assets to get a higher return rate one that gets you closer to covering expenses or even puts you over the top and three develop new sources of the battery income or make current ones higher for example start a side hustle or invest in one. You already have so. It turns off more income. Once you get to the point where income is higher the expenses. You have enough to retire. Certain you just listened to the post titled Three Steps to determine and if you have enough to retire by Esi of Esi Money Dot Com and thank you again to fundraise for their support. COME BY FUND RISE DOT COM Slash Zhou. FD To have your first three months free. Private market. Real estate has historically provided excellent ongoing cash flow even as it supports long-term growth private market assets sets like these are a strategy for diversifying beyond public market investments and even other kinds of real estate like publicly traded reits and fundraise is the future of real estate date investing the platforms innovations power and investor. I model by eliminating the bloded costs and middlemen that have traditionally weighed down real estate investing saving investors time time and money. That's why it's frequently mentioned as a recommended tool in the blogs that I narrate here unparalleled transparency and real time reporting that you see how the development of specific civic properties impact your overall portfolio so come check it out visit fundraise dot com slash O. F. D. that's F. U. N. D. R.. I S. E. DOT com slash slash F._D.. To have your first three months of fees waived and that's it for today thank you so much for listening. Have a great rest of your day and I'm going to see you back here tomorrow. Where your optimal life awaits?
NPR News: 07-23-2019 2PM ET
"Support for this podcast and the following message come from Google from Connecticut to California from Mississippi to Minnesota. Millions of businesses are using Google tools to grow online learn. How Google is supporting businesses in your state at Google dot com mm slash economic impact live from N._p._R.? News in Washington. I'm Louise Schiavone the director of the F._B._I.. Says China is the greatest counter intelligence threat to the U._S.. In the world greater than Russia Christopher Mr for Ray testified before the Senate Judiciary Committee there is no country that poses a more severe counterintelligence threat to this country right now <hes> than China ray says the F. B.. I. Has more than a thousand investigations. Instigations involving economic espionage and attempted intellectual property theft. He says nearly all of them lead back to China Justice Department national security officials have brought multiple cases involving Chinese economic espionage in the last cheer one was announced this month against a man accused of stealing information from an American locomotive company less than a month after it opened a new shelter for migrant children and South Texas is slated to close this week N._p._R.'s John Burnett reports. The reason is that fewer unaccompanied children are crossing into the United States the emergency intake shelter in Korea so springs Texas opened in late June and recently gave mediators to show off itself as a safer cheerier. Earier alternative for children to the grim border patrol cells but the head of the nonprofit that operates the facility says their population has dropped to fewer than seventy he expects the children all to be released to family sponsors later this week. The number of unaccompanied kids crossing boarder dropped thirty six percent for May June and continues falling in part because Mexican security forces are stopping migrants from crossing illegally into the U._S.. Health and Human Services spends more than seven hundred fifty thousand dollars a day on the shelter on such such things as generators air conditioning medical staff H._H._S. had no comment on the closing of Korea Springs John Burnett N._p._R.. News the United Kingdom's ruling Conservative Party has picked its new leader Boris Johnson. He is now going to become. Come the country's next prime minister. N._p._R.'s Joanna Kakissis reports from London Boris Johnson is replacing Theresa May who is resigning may lost favor as she struggled to deliver brexit Johnson has promised to remove the U._K.. From the European European Union by October thirty first do or Die Brexit is daunting. It destroyed Theresa May and has divided the Conservative Party. Johnson used the challenge to rally his party other the Univer meekly doing to me and I think that we we know that we can do it and the people of this country are trusting in us to do it and we know that we will do it. Johnson has a tough road ahead especially as he negotiates with European Union leaders whom he has long vilified. Defied Joanna Kakissis N._p._R.. News London Pope Francis His name Baltimore Auxiliary Bishop Mark Brennan to lead the Wheeling Charleston West Virginia Diocese after a scandal over the former bishops sexual harassment. This is N._p._R.. News in Greece outside of Athens a wildfire is raging threatening homes and leading firefighters to enlist water dropping planes. The blaze has erupted on the anniversary of an aggressive force fire in the same location last year where more than one hundred people died in the two thousand eighteen fire. The nearby resort of Mati and other seaside areas were gutted more than a thousand homes were destroyed. There were dramatic rescues by boats. Loads of people forced to swim to escape choking smoke the second heat wave to engulf France and less than a month is having many adverse effects N._p._R.'s Eleanor Beardsley reports two nuclear reactors were temporarily shut down and torture Franz cyclists are suffering temperatures in several French regions are expected to reach a hundred and nine degrees this week this in a country largely without air conditioning the heat has forced authorities to close two nuclear reactors due to a risk of overheating the rivers that cool them France generates most of its electricity through nuclear energy officials say several other reactors on the Rhone River could be shut in the coming days. The heat is also crippling for cyclists in the midst of the tour of homes some cyclists.
Apple Reportedly Considering iPhone Delay Over Consumer Demand - DTH
"The these are the daily Tech Headlines for Thursday march twenty. Sixth Twenty twenty. I'm Richard Avellino. Nikkei Asian review reports that according to sources apple may delay the release of Twenty Twenty. Iphones DO significantly lower consumer appetite for phone upgrades previous reporting indicated that the next generation iphone could be delayed to to supply constraints as Foxconn and other Chinese factories slowly ramp back to full production capacity after reportedly will decide inmate if it were released phones this fall. Amd announced that it was contacted in December two thousand nineteen by someone claiming to have source code and test files related to a subset of our current and future graphics products repositories of the files were hosted on get hub and according to torrent freak include details on. Amdi snappy ten Navy twenty-one an xbox series x GPU's amdi alleges that the leaked Ip was stolen and send takedown notices to get up but claimed the IP is not core to the competitiveness or security of our graphics products. Amazon notified sellers. It temporarily paused repayments on its Amazon lending program until April thirtieth and that balances would not accrue interest through that time. Amazon lending offers merchants between one thousand seven hundred fifty thousand dollars for capital investments with term ranging from three to twelve months and rates at six percent to nineteen point nine percent. The State of New York has started a cove in nineteen technology SWAT team. It's looking for people with experience in product management software development engineering hardware deployment and end user support data science operations management design and other similar areas. The government of Singapore is making its trace together APPS source code freely available to developers around the world to use and modify trace together can identify people who have been within two meters of Kobe. Nineteen infected patients using Bluetooth. Google published instructions for local businesses to update their search and maps profiles to list them as temporarily closed. The option is available to Google my business users under the close this business on Google option along with options to permanently closed and removed the listing. Google previously said. It's reaching out to businesses to confirm an update operating hours a group of thirty three attorneys general for. Us states and territories sent a letter to Amazon Ebay facebook Walmer an craigslist urging the platform to take proactive measures to prevent price gouging on Kovic nineteen related items. The letter acknowledged that some steps have been taken by the companies to prevent price gouging with examples like Amazon and Ebay now blocking new listings for hand sanitizer and facemask letter calls on companies to have strong policies in place to deter the practice create automatic triggers to prevent price gouging. Even when it's not an emergency and to have easy ways for users to report listings India's largest streaming service AMEX player expanded to seven new countries including the US Canada and the UK. The service is free to watch with ADS and offers over twenty thousand hours of content from India focus studios such as Sonar Hoyt Joey Chamorro and Hung Gama as well as inking deals with local studios in the new markets. The APP has over one hundred. Seventy FIVE MILLION MONTHLY USERS IN INDIA QUALCOMM announce to systems on a chip the QC. Five one four x and the three or four X. These are Ultra Low Power Bluetooth. Chips designed for entry. Level and mid tier wireless ear buds both offer up to thirteen hours of playback. On a sixty five million hour battery offer active and hybrid noise cancellation and support qualcomm. True wireless mirroring switch between Mono and Stereo audio both support access to voice assistance with the QC. Five one four x offering hands free access with awake word qualcomm expects the SOC's will be in products released in the second half of twenty twenty and finally folding at home project announced its cumulative compute capacity now exceeds one point five x flops employing four point six three million CPU as well as nearly four hundred thirty thousand. Gpu's early this week folding at home reported it received four hundred thousand new contributors in the last two weeks. Remember from our discussion of the news of the day. Subscribe to tech new show at daily tech new show DOT COM and remember to rate and review daily tech headlines. Wherever you get your podcast. Thanks for listening. We'll talk to you next time and for all of us here. At tech headlines Remember have ACE super sparkly day.
AP Headline News Jan 31 2019 08:00 (EST)
"Now is the chance to use reliable energy to grow your money with the dominion energy reliability investment. Our new investment product offers competitive returns, no maintenance fees and flexible online access to your money. Make the reliable investment in reliable energy, the dominion energy reliability investment to find out more. Go online to reliability investment dot com. That's reliability investment dot com. What's the best thing about podcasts? It's that you can still listen to them during Creamer hunting season, come down the rare white cream egg and being with a chance to win a sweet prize of up to ten thousand euro, join us fellow cremate hunters and find out more by visiting Cadbury Ireland on Facebook Twitter. AP radio news. I'm Rita Foley. At least eight people are dead in the fierce cold in the mid west, it sixteen below in Chicago twenty-seven below in Lake Geneva, Wisconsin where snow sculptor Matt Lloyd is visiting there were from Alaska, and we deal with temperatures like these not as often as you'd think. But yeah, I don't care who you are where you're from. This is called the national weather service is rich auto. Call. This is going to be Minnesota, Wisconsin northern Illinois. So Green Bay expecting to get no warmer than about minus five. Good news. Temperatures should be in the twenties by tomorrow. But for now residents are wrestling with power failures burst pipes cancelled airline flights and delayed or cancelled train trips. President Trump is tweeting that large sections of the border Wally wants of already been built and more is under construction or ready to go. He says, but House Democrats have come up with a border security plan that doesn't have any money in it for that wall. New York congresswoman need allow smart border security is not overly reliant on physical barriers which the Trump administration had failed to demonstrate cost effective. Republican Senator Richard Shelby, says smart technology alone. Does not stop anybody from crossing illegally into the US? Lawmakers of both parties are meeting to try to. A solution to the border security issue as the Trump administration pushes for peace in Afghanistan. A new US watchdog report says Afghan security forces are shrinking gaps in security are growing and the Taliban says this report is pretty much holding its own at the moment despite US efforts. This is AP radio news. To chocolate manufacturers are being fined in California accused of selling very little chocolate inside very big packaging to well known. Chocolate companies Russell Stover and Ghirardelli were sued by prosecutors in a handful of California counties for allegedly misleading customers both companies both owned by lint have agreed to pay seven hundred fifty thousand dollars in fines and change their packaging without admitting wrongdoing. Prosecutors allege they were selling chocolate products in containers that were oversized or predominantly empty now. The packaging will be smaller and some boxes we'll have a clear window. So buyers can see what's inside. I'm Jacky Quin carmakers in Britain are warning the two thirds of the country's car. Production is at risk if the U K leaves the European Union without a Brexit agreement on future trade the industry is said to be on red alert. I'm Rita Foley. AP radio news. This is fire fighter Raphael Pori yet for firehouse subs. Introducing the new spicy Cajun chicken soup page seasons. Grilled chicken, breast zesty, cherry peppers and housemaid Cajun mayo just five fifty five for immediate. Remember a portion of every sub you buy cups provide lifesaving equipment for purse respondents via subs. Enjoy more subs. Save more lives. Limited time only plus tax participating locations ourselves with donate. A minimum of one million dollars in two thousand nineteen in the firehouse subs public foundation by donating point one one percent of every purchase the iphone ten are is here at T mobile. And there's a whole lot to love like taking those perfect new year new you portrait mode selfish. You're going to share. It's the best way to stay connected to everyone you'll heart most in twenty nine so get ready to fall in love with by phone ten are on T mobile. The most loved and wireless. Call one eight hundred t mobile to learn more. Visit a store today.
ARRL Audio News - October 4, 2019
"This is A. R. L. Audio News Your Weekly Summary of news highlights from the world of amateur radio. If you retransmit audio dues through a repeater leader listened for the Morse Code K character followed by four seconds of silence that you're you to stop transmitting so that your repeater timer we're can reset. I'm Carla Pereira Casey one. HSS and these are stories for Friday October fourth the November issue of digital Q. S. T. is now available on the Q. S. T. APP or via the A. Our website at www dot a. r. l. dot org not forward slash q t articles in this issue include a combat loop antenna for one hundred sixty meters and automatic antenna selector for remote operating a tutorial on transmission line impedance matching and reviews of the new. F T T x one hundred twenty transceiver and hand S. P. E. Expert one point five. KFA LINEAR amplifier the print edition of Q. S. T. should be showing up in mailboxes within a couple of weeks. More than two hundred thirty items will go on the block as bidding begins on Thursday October seventeenth at ten. Am Eastern time fourteen hundred ut see for for the fourteenth annual a R L online auction the auction will continue through Thursday October twenty fourth closing at ten P. M. Eastern time in auction preview opens on Monday October fourteenth at A. R. L. DOT AUCTION ANYTHING DOT COM. That's A. R. L. DOT AU C. T. I am N. A. N. Y. T. H. I. N. G. DOT COM proceeds from the auction will fund educational outreach activities. The two thousand nineteen auction includes lab tested Q. S. T. product review gear vintage books used equipment and one of kind items plus the A. R. L. APP team team has contributed four of its very popular mystery boxes. The auction will also offer items donated from the Popular Television Series last man standing starring Tim Alan an actual radio amateur who portrays the fictional Mike Baxter K. eight zero x t t in the show which has featured ham radio in some episodes all bidders must register at the auction site if you have registered for a previous a ARL online auction you may use the same log in information if you have forgotten your user id or password. Click on the help tab for instructions on how to retrieve these credentials. Make sure you're correct address and other information are up to date the team from Belarus dominated the Sixteenth High Speed Telegraphy World Championship in mid-september sponsored by the International Amateur Radio Union Belarus came away with more than two thirds of the medals with with several other countries teams sharing the rest representatives of nineteen countries participated in championship which took place in Alpine Bulgaria sponsored by the Bulgarian Bulgarian Federation of Radio Amateurs in all sixty male and thirty female competitors took part in the events which included reception of five letter figure mixed groups for a period of one-minute according to the software provided and transmission a five letter figure mixed groups for a period of one minute ten teams of academic Dominic Industry and entrepreneurial technologists are set to compete in these spectrum Collaboration Challenge Championship on October Twenty third at the mobile a World Congress in Los Angeles the Defense Advanced Research Projects Agency or Darpa announced the qualifiers in September it is a three a year contest to unlock the potential of the Rif spectrum using artificial intelligence. The teams radio designs will go head-to-head during a live competition and the first second and third place winners will walk away with two million one million and seven hundred fifty thousand dollars in prizes respectively teams representing Drexel University versity the University of Florida Vanderbilt University a group from Kent University the University of Antwerp Rutgers University and Northeastern Eastern University will compete in this months-long event with teams of independent researchers. The aim of the competition is to determine if artificial intelligence enabled the radio's can autonomously navigate the wireless spectrum eliminating the need for rigid human man at spectrum bands or traditional spectrum allocation. There is plenty happening on the air over the next several days look for. W4 UVA celebrating the University of Virginia bicentennial you'll also find and w five DD L. on the air from the tour detached canoe race in Louisiana W five sx say we'll be making contacts and celebrating seventy years of the Plateau Artemis County Radio Club. W4 De will be active. Commemorating the Little David torpedo boat attack during the civil war and w five spee will be operating on the Albuquerque International Balloon Festival you will find more details in your October issue of tea in DX news several several DX operations kicked off this week including seven p eight eight zero enlist also t R eight C R from Gabon xfi Nine D XP in Vietnam why J Zero B. c. p. in Vanuatu and tease eight SP from Saint Pierre and kill on and now with this week Satellite Update Years Bruce Page K. K. Five. Do the AO Ninety Two Command Team Announces That Experiment Boura mentor Wednesday will run on U. T. C. Wednesday it begins Tuesday evening in North America when Eo Ninety two will be commanded into operate in Mode L. V. for twenty four hours. This new schedule will be followed for an as of yet undetermined test period the the frequencies for ninety two. Lv Mode are the up link is one two six seven decimal three five nine. Megahertz FM with with a sixty seven hurt C. T. C. S. S. tone for access the down link on one four or five decimal eight zero megahertz. FM This includes is D. U. V. Telemetry the mode changes announced by the command team via twitter and you can follow 'em sat you can view amps at tweets without without needing an account with twitter simply go to twitter dot com slash m sad the tweets flow through to the APPS facebook page and our plan to include the Amazon bb. Thanks to the ninety two command team for this story. This is Bruce Page K. K. Five. Do for the awro audio news. I'm I'm Steve Ford. WBZ Eight Im why and this is the a r l audio news propagation forecast for Friday October fourth. We had a tiny sunspot that popped up this week but it was an old style cycle twenty four spot and it's probably going to be gone by the time you hear this. It bumped up the solar flux index very slightly but otherwise there was really no effect. We have another stream of solar particles heading our way for the weekend the the impact on the band shouldn't be significant on. VHF and UHF conditions for band openings are forecast to be fairly quiet. One exception may be in the upper mid West where you may see some activity on two meters and up and that concludes a our news for this week nick our thanks to all contributors to this week's report A. R. L. Audio News is produced by the American Radio Relay League the National Association for Amateur Radio for more information on amateur radio or the A. R. L. visit us on the web at a R L dot. Org You can also find us on facebook and twitter by searching Ching for a R L if you have a question or comment about A. R. L. Audio News email us at audio news at eight are L. Dot. Org this program. I Miss Copyright A. R. L. All rights reserved seventy three and thanks for listening.
Fiscal policy on the horizon
"Things are edging back up a day after the Dow fell two thousand points the most in twelve years. I'm David Brancaccio in New York. Even talking about stimulus through government spending to combat the corona virus is stimulating a stock market at the moment twenty minutes into the trading day. The Dow is up six hundred. Seventy one points two point eight percent the SNP and P. is up two and a half percent the Nasdaq also up. Two and a half percent the. Us Federal Reserve tried with monetary policy last week. Now the other lever fiscal policy to decode. Here's Jeffrey Cleveland's chief economist. At paid in wriggled in Los Angeles. What do we mean by fiscal policy? David I think at the end of the day. It means returning money to the economy. One way it could happen is through a payroll tax. Cut Consumers would see that immediately in their income Another way would be you know. Income tax cuts and then spending that would directly target industries. That have been impacted by the downturn so tourism cruise lines airline etc a payroll tax cut percolates into the economy. Quickly but question is. How quickly could they enact such a cut right so the central bank can meet overnight and implemented and then emergency rate cut policy makers could take longer? It's something that could take. Let's say three to four weeks. David and in the interim will financial markets have patients. That's a question Jeffrey. Cleveland is the chief economist at Payton. Unreal thank you very much. Thank you David. Despite the balance this morning the Dow is down sixteen percent from its high February nineteenth with people avoiding airplanes. The CEO of Southwest Airlines is taking a voluntary ten percent. Pay-cut CEO Gerry. Kelly announced the move in an internal message to employees focused on the economic impact of covered. Nineteen marketplace's Nancy. Marshall Genzer is in Washington. Nancy docking one's own. Pay To what end. Well David something. Ceo's do during tough times to try to show workers. They're willing to share the pain but Kelly is taking a ten percent cut to his salary. According to southwest latest proxy filing his salary in two thousand eighteen was seven hundred fifty thousand dollars but his overall pay package including stocks and bonuses was more than seven million dollars still cornell university economist. Kevin Haluk told me this is not an empty gesture is real money. Even you know ten percent of a CEO's pay can be many many workers salaries for the year so it may be a way to keep people on in the firm for example. You think we should expect other see us to do this. Nancy. Well how it says. It's too soon to tell. It depends on a company's culture some corporate executives did take voluntary pay cuts during the financial crisis. Though and Haluk says this can be a way of telling employees. You know what they're going through especially in companies facing pay cuts layoffs. Nancy Marshall Genzer. Thank you very much and today. Representatives of the Centers for Disease Control are due on Capitol Hill to talk about strategy and funding marketplace's Kimberly Adams reports president trump's 2021 budget proposal for the CDC cut funding to the agency by about sixteen percent now with an eight billion dollar funding package. That was just signed into law. Jay Shambaugh the Brookings Institution says. You're seeing continued activity to try to make sure anything that needs to be funded from a public health. Standpoint is funded and right now thanks to low interest rates. The government can borrow money cheaply says Desmond Lachman at the American Enterprise Institute but takes time to spend that kind of money efficiently. So I wouldn't expect an increase in the very near future. Shambaugh at Brookings says the money is good in the short term. But now there's a much broader conversation in Congress about an appropriate kind of fiscal response that stretches beyond the immediate funding the public health agencies as well responses like tax cuts or paid sick. Leave that may address other consequences of the outbreak in Washington. I'm Kimberly Adams for marketplace. The State of New York population twenty million is just going to wait around for scarce hand. Sanitizer it's gotten the New York prison system to go into production on its own brand dubbed New York clean for now it's just for US government agencies like prisons or the subway governor. Andrew Cuomo gave himself a Spritz to Purell and Mr Amazon and Mr Ebay. If you continue the price-gouging we will introduce our product which is superior to your product. And you don't even have the floral bouquet. The floral bouquet of Lilac and hydrangea Cuomo claimed Tulips Amazon for its part has been working to get the gouging off the side and Ebay has banned. Us sales of sanitizer go Joe. The parent company of Mr Parral has increased production. It is your last chance to get our new marketplace t shirt with a donation of just thirty dollars whether you're giving for the first time or renewing your support. This is an opportunity that you don't WanNa miss but don't hesitate. This special offer ends this week contribute to independent journalism that trust today at Marketplace Dot. Org and get this shirt as a special. Thank you from us once again. It's marketplace dot Org and thank you checking in with organizations as they figure out the right thing to do given this rapidly changing corona virus story today. The group that helps medical schools coordinate among other things eighty one thousand med school students currently doing clinical rotations in hospitals. The training is required and parameters are very specific yet in some situations. The students may be asked to leave. John Prescott is an emergency room doc. Who is now? Chief Academic Officer at the Association of American Medical Colleges. Thanks for linking up glad to be here Dr Prescott. I assume your association is continuing to meet on this issue and gather information as new information comes in. We are meeting every single day. We have internally we have something called our our rapid response team and we are checking into here. What's going on nationally and locally We're working with the federal government We are working with our teaching hospitals to figure out how to best meet the challenges that are going on with the with cove nineteen might some of the hospitals. Ask The students to leave temporarily or might some of the medical schools be interested withdrawing their students temporarily depending on the situation on the ground involving corona virus. Yes that could happen. Students could be asked not to attend certain clinical rotations because of several factors one might be the lack of a personal protective equipment which is essential for for their safety. And that's been an issue that we're starting to hear more about And as a second thing may be that the team is so busy taking care of patients that they may not have enough time to teach the students. The students get training early on in how to keep themselves safe. I mean the guidelines of the CDC put out are things that students learn early on in their medical education. I mean this is. This is what we do medical schools. Get accreditation you're making changes to your approach to some of this training in the face of the corona virus. Is there a danger that schools could run afoul of the promises they make under accreditation? Our accrediting body. The Liaison Committee on Medical Education has been reaching out to our medical schools and likewise the medical schools have been reaching out to the Al-Shimi so that they don't run a foul Really with the coal goal of of accreditation is is to assure the public that the graduates of medical education programs are going to be good doctors even as we are confronting the challenges of Covert Nineteen. John Prescott is the Chief Academic Officer of the Association of American Medical Colleges. Dr Prescott. Thanks for doing this. Well thank you very much and dear listeners. At your organization. Have you been in these meetings now to figure out how to keep your people in your customer safe? We would very much like to hear how your company is approaching this given so much uncertainty. Email US using morning report at marketplace dot. Org in New York. I'm David Brancaccio. This is marketplace morning report from APM American public media.
Expanding Your Office at Home? There Could Be Tax Breaks
"Get to sign a baby's babbling. Doesn't mean much, but it does. Especially, if there's no babbling at all little to no babbling by twelve months or later is just one of the possible signs of autism in children, learn more at autismspeaks, dot org brought to you by autism speaks and the Ad Council. Sure Money Briefing for Monday August Tenth I'm Jr Waylon for the Wall Street Journal. Many people have been spending more time at home than usual in the pandemic in some cases in close quarters with family. If the house is starting to feel a little crowded and might be worth tapping into record low interest rates to remodel add on or even by. If you make significant improvements your home, you can put that into the cost basis. You can raise the the price said that when you sell the house, there's less tax to pay are tax reporter. Laura Saunders will fill us in on some text tips for homeowners. After the break I asked what kind of family she wanted. She said a family like yours. Learn. More about adopting a teen at adoptuskids DOT ORG. You can't imagine the reward brought to you by the US Department of Health and Human Services, adoptuskids and the Ad Council. The current real estate market? Thanks to the pandemic? It's like something many of us have never seen before interest rates below three percent for the first time ever. But whether you want to tap into those rates to buy refinance, maybe just make your Home Office submit less like your closet. There are lots of tax advantages to be mindful of Wall Street. Journal tax. Reporter. Laura. Saunders joins us to discuss. So Laura ever since March people's homes are their office. Can they take a Home Office deduction when they do their taxes next year? It's a great question. Any answer is yes and no. If you're an employee, you can't take a Home Office deduction because Congress got rid of that deduction for employees. In the two thousand, seventeen overhaul, you can't do that. But there is a bit of a silver lining to this cloud, which is that your employer could reimburse you for all kinds of expenses during this pandemic emergency and the expenses would be deductible body employer and not taxable to you. So maybe your employer wants to give you a better chair or. Or Pay for your inked grace, you need it or or maybe better internet in some cases. The employer could take deduction for that and it wouldn't be taxable to you, but you couldn't deduct it yourself. Now, it's different if you own a business, if you own a business and you work in the business either full time or part time like you might have a regular job in this could be your consulting business on the side. You can still take a deduction for a Home Office and. The rule there is that it must be used regularly and exclusively for your business. So no putting a couch and a TV in there in watching sports on the weekends I was going to ask you about that. A lot of people are probably using a corner of the bedroom or the kitchen as their office. But you know, let's say they want to remodel be at some real office space, other tax breaks for that. Say if you're. You're a photographer and you want to put a studio into your house and maybe even extra expenses like if you went to improve the landscaping. So people like to come to your office Those are good questions for tax professional. If you are an employer ye then it's GonNa be harder although you can do improvements and deduct the interest on a home equity loan. Also, if you make significant improvements your home, you can put that. That into the cost basis, you can raise the the price so that when you sell the house, there's less tax to pay. You know you mentioned home equity loans. If people do remodel, that's one way to raise cash. Can they still deduct the interest in many cases? Yes. Now, what you can't do anymore is have a cash out refinancing. Say Your mortgage is four, hundred, thousand dollars and you want fifty thousand dollars to pay college tuition. Tuition and you refinance for four hundred, fifty, thousand dollars. In that case, the fifty thousand dollars for the tuition is the interest is not deductible. But if the fifty thousand dollars is to improve your home makes significant improvements your home, then you probably can deduct the interest on it, and yeah. Refinancing is another way to free up cash and the corona virus has upended the real estate market mortgage rates at record lows below three percent. How much mortgage interest can be deducted if your mortgage was in place before December fifteenth twenty, seventeen, you get deduction of. On Up to one million dollars of mortgage debt on up to two houses. That's not to one million dollar houses that see no mortgage debt of a total of million dollars for up to two houses. However, if your mortgage was taken out after twenty seventeen, then the limit is seven, hundred, fifty, thousand dollars on up to two houses, and so you have to keep that in my I'll give you a little twist. If you have an eight hundred, thousand dollar mortgage that was grandfathered because it was there before two thousand seventeen and you want another one, hundred thousand dollars to make improvements in your home, you can't do. Do that now because the limit would be seven, hundred, fifty thousand, but you still can deduct the interest on the eight hundred. Awesome. Good time to buy a home with a mortgage interest deduction lower taxes. Well, that's a great question and there's so many markets out there. That are really hot. The mortgage interest deduction was the long cherished cornerstone of homebuyers, but a lot fewer people are getting it than they used to, and it's not because of the limits as much as that the congress in two thousand, seventeen expanded the so called standard deduction, that's when you get if you don't write all your deductions down on schedule Aa. which include things like charity state taxes and mortgage interest. So I think the number of people, the number, a filers who claimed mortgage interest deduction went from thirty, three, million filers in two thousand, seventeen down to thirteen, million dollars in twenty eighteen, and that shows you the impact of that change So you still get a mortgage interest deduction, but whether it saves you any taxes is a good question, but there's one thing I want to say about this is really interesting that. That to very often because of the way the code was put together, a married couple will be less likely to get a benefit from deducting mortgage interest than a single person, and so singles for for complicated reasons are much more likely to get a benefit from deducting mortgage interest, and you know who's to say your office has to be an actual home. It might make sense for someone to social distance and live in an RV, or you know even a boat. Other tax deductions. There's well, yes, there are and th-. They've survived most of the cutbacks since the mid eighties you have been able to treat a motor home or an RV or a boat as your home. If it has cooking sleeping and toilet facilities and I know people who have done this you know they sell the house, they went off on the road with a nice RV for a couple of years they got alone. They deduct the interest. It's. It's perfectly okay. No. Come on somebody really gonNA come looking for a toilet. Well if it comes up, they'll, WANNA know. And as somebody pointed out to me got to be cooking facilities, not just eating facilities. So I guess you got to at least have a microwave or something like that. All right. That's wall. Street Journal Tax Reporter. Laura. Saunders. Laura. Thanks for coming on the show and thanks so much for having me and that's your money briefing. I'm Jr. Waylon for the Wall Street. Journal.
CNN10 - 9/10/20
"Welcome CNN ten daily explanation of current events. I'm your host Mizzou's. It's great to have you watching this Thursday in Los Angeles County California people can add Halloween to the list of events affected by corona virus concerns the county aboard ten million people has banned trick or treating. So you won't see any of this in Los Angeles on October thirty first, the local department of public. Health says it's too difficult to maintain social distancing on porches and front doors. It's been everything from outdoor parties to carnivals to haunted houses but officials say people can still decorate their homes and have events where they stay inside their cars. Critics say the decision is too restrictive and that it'll be difficult to enforce as far as corona virus infections children go to US health organizations. Say More than five hundred thousand American kids have been infected children and young adults are significantly less likely to die from covid nineteen but the president of the American Academy of Pediatrics says, the numbers are reminder that the virus needs to be taken. Seriously we've been reporting the US government health officials have indicated a corona virus vaccine could be available as early as October nine of. The companies working on vaccines though are promising. They won't cut corners in safety to rush out a drug meantime colleges with students back on campus or trying to guard against the spread of covid nineteen. Some of them have said, their case numbers are low and that they've had no major problems with the disease but several of the schools that are struggling with cases say students are responsible. Just. A few weeks into the new school year colleges and universities across all fifty states have reported more than seven thousand cases of Covid. Nineteen UNC Chapel Hill among the first and largest schools to reopen for in person classes was also one of the first to reverse course sending students home to complete the semester online after just one hundred and thirty Cova cases were reported. Several colleges including Howson University East Carolina University and Suny Oneonta have now John the same for schools who had plans PP and ample testing. The question quickly turn to what went wrong. The answer may be as simple as campus life getting in the way. Despite warnings, guidelines and pledges students continue to gather off-campus mostly for parties that has led some local officials like the mayor of Tuscaloosa to close bars for at least two weeks. The ever increasing number of corona virus cases on campus will create two major disruptions for Tuscaloosa if left on invaded. The governor of Iowa following suit while we still know that this population is less likely to be severely impacted by Koga Teen. Is. Increasing the virus activity in the community and it's spilling over to other segments of the population. The Greek system also facing heavy scrutiny with outbreaks traced back to fraternity and Sorority Parties Indiana University. Now recommending that all students living in Greek housing reconsider their living situation. nyu Ohio State Purdue and West Virginia University all suspended students for violating safety precautions. Northeastern University and Massachusetts. Win a step further dismissing eleven students for the semester without returning their tuition. Along the way public health experts have urged schools to keep students on campus as opposed to sending them back home even if community spread was detected. Isolate. Return home if you're positive spread. The jury is still out on whether colleges can successfully pull off in person classes. Experts say the more planning and options the school offers the better. Part of that planning include extensive corona virus testing a study in the Medical Journal. Jama. Network Open concluded that if colleges tested every student every two days in addition to following strict safety guidelines, campuses could safely reopen but a CO author of the study said, this might not be possible or affordable for many universities. CNN Ten contributed Chris James joins us now to discuss what it's like to get tested Chris. Hey there Karl as you all know, testing for the coronavirus has been a major topic of interest since the pandemic began there are currently two different types of Cova tests. One of the viral tests which tells you if you have an active infection and there's the antibody test which might tell you if you had a previous infection now I want to tell you a little bit more about my experience taking the viral tests and before I get into details, it's Really. Not that bad I promised a swab is placed up your nose and yet it's a bit uncomfortable, but it only lasts about fifteen seconds and then you're all done as you know Carl I was down in Texas and Louisiana reporting on Hurricane Laura. So once I arrived home I wanted to make sure I was indeed negative for the coronavirus before seeing my family. So over the course of two days I, got to separate tests just to be extra safe the. First test I got was a PR test which stands for polymerase chain reaction. This is the most common and reliable test which detects disease by looking for the viruses material. The swabs were then sent to a lab and two days. Later, I received my negative results. Now, I also got a rapid test which promises results in fifteen minutes. Yep. You heard that right fifteen minutes. This is the Antigen test which is much simpler test and can get processed right in. The doctor's office twenty minutes. Later, I was given my negative result. Now, one thing to keep in mind according to the CDC these rapid tests are more likely to miss an active infection as opposed to the test and both tests have had some reports of false positives. Medical experts continued to say that the best way to prevent infection is to wash your hands regularly, cover the coughs and sneezes, and of course, the practice those social distancing guidelines back to you carl. Ten Seconds Trivia the first. Telegraph line was installed between Washington. DC IN WHAT OTHER CITY Baltimore Maryland Philadelphia Pennsylvania Chicago Illinois or Boston Massachusetts. In eighteen forty, four, the message what Hath. God. What was sent in Morse Code from the capital to Baltimore. We first reported on Mr Trash wheel a few years ago saying that though its name is dirty, it's gain is clean. The first one cost about seven hundred, fifty, thousand dollars to build and about one hundred, thousand a year to run, and since it was installed in two thousand fourteen, it's gotten some brothers. When I first came up with the idea for the trash wheel I thought the most rewarding thing I could come from this project would be able to look out in the harbor and see a lot less trash. But just as rewarding as that has been the fact that kids and even adults look at the trash wheel and earn spire become a part of the solution. Baltimore has youthful harbor, but the first thing that people noticed, what's the trash in the harbored? Thirty. Just dawned on me one day why don't we use the flow of water and get rid of it? My name is John. Kelly I. Am the founder of clearwater mills and the inventor of Mr Trash oil. Trash wheel is a water wheel power trashing sceptre. It sits at the mouth of the main tributary to Baltimore Harbor. When the rivers flowing hard that flow of the river will turn the water wheel and power the conveyor, the rake system and pick up the trash. It's all self contained renewable energy. John invented the device we added the Kugler is. My name is Adam Lindquist and I am the director of the Healthy Harbor Initiative at the Waterfront Partnership was Baltimore. Mr Trash will pulls out about two hundred, fifty tons of trash from the harbour every year. It's containers, plastic bottles, chip bags, and plastic bags. But it wasn't enough to just install a trash we need to get the people of Baltimore engaged. When you create a character, you gotta decide you know who is this googly eyed monster living in the harbor we describe him as a Nerdy excitable jokester. He's been viral success on the Internet. We transform this trashing receptor into a larger social media campaign to really promote behavior change and pass legislation. We now have three trash wheels and we're working on the fourth thrash wheel, which is going to be the biggest one yet. Incredibly rewarding to be able to be a part of a city that takes the problem seriously and willing to think creatively leave and try new things and to deal with the problems. Creek might call it really trashy. No one would call it. We leave flashy but with Google is looming large it consumes tons of the harbors garbage eight fantastic vacuum of plastic nothing getting pass to tech. So drastic, a mainstream cleaning machine cities can use to read refuse in a way they don't reviews. Zoos for CNN ten airport high school is in Fair Port New York thank you for watching and commenting on our youtube page.
Taking An Idea From Hunch To Shark Tank and Beyond
"This episode of the accidental create podcast brought to you by fresh books allocate. More time to creating let fresh books do the boring accounting and bookkeeping. Learn how by going to fresh books dot com slash accidental and entering accidental creative. And how did you hear about the section? Look looking about the puck in. In the puck. Deductive Doug everyone. Welcome to the accident credit podcast. My name is Todd Henry. I'm your host. I'm also the author of a bunch of books, including the accidental, creative die empty louder than words, and the new book hurting Tigers, which is about how to create an environment in which creative teams thrive. If you're anything like me, you probably have, oh, five to seven ideas day that, stop you in your tracks. And you think wait a minute. What if you're that's interesting? What if we did this what if we did that? What if I created this? I wonder if anybody would be interested if I made that, but often we let those moments pass often we don't act on them instead of acting on them. We think, well, it's not practical or maybe probably wouldn't work anyway. So it's not really worth the effort. It's not worth the risk. It's not worth the investment. But occasionally someone says, you know what I think I'm going to give it a go, and we hear stories about those people. I think sometimes it convicts us. Us personally of all of the ideas that live in the idea graveyard that is our past today's show features. Neil Hoffman Neal is one of my neighbors. He's an amazing guy. But he's also got a remarkably successful business that he built based on a hunch. It was something that was the conflict of his past interests, his skills, and an idea that meta need that wasn't being met by anybody else. But he thought, hey, I am uniquely qualified to make this happen. He actually not only created something, but he was able to then get on shark tank, and while we're going to talk about what happened when he went on shark tank today, but I want to talk about the conception of an idea to its execution to its alternate success, and then some of the life cycles of the entrepreneurial process with Neil today, it's going to be a phenomenal conversation. I think you're really going to like it before we dive in today's episode is brought to buy fresh books. So as creative, prose. We're in the business of turning clever ideas into customer value. What we're gonna talk about on the show today. The thing is that greed ideas and creative work take time to cultivate, and running a business doesn't always provide enough time to do that kind of creative work because you're so busy doing all of the mundane administrative stuff to make your business run. Well, that's where our sponsor fresh books can help fresh books is accounting, software designed for creative professionals like you, and like me, it's so easy to use. The you'll save sixteen hours a month on time consuming Adleman paperwork, which means that you'll have more time to let your creativity flourish fresh books as packed with time saving features, you can create and send branded invoices in about thirty seconds of this. So super simple. You can set up ACH and credit card payments, right on your invoices and get paid up to two times faster snap photos of receipts from your phone to make managing expenses, a million times faster. And when tax time rolls around export tidy reports for expenses, invoice details and sales tax to make working with your accountant a breeze. Doesn't that sound great? So allocate. More time to creating and let fresh books do the boring, accounting and bookkeeping right now, fresh books is offering listeners of the accident, creative a thirty day trial of fresh books. No credit card required is incredibly rare. All you have to do is go to fresh books dot com slash accidental accidental creative, and the how did you hear about the section? That's fresh books dot com slash accidental and interacting creative. And how did you hear about the section to get started with fresh books for sponsoring this episode of the accidental creative podcast? All I'm excited to have on the show today. Neil hoffman. I'm excited for a couple of reasons. First of all, I love Neil story. I love what he's done what he's built a really creative guy. I can't wait to jump into this conversation. But also deal happens to be a neighbor of my lives right down the street and so excited on that front as well. The irony of the whole thing is no, we're not recording this together. We're actually recording it via Skype which is funny because we're only like a couple blocks away, but Neil, welcome to the podcast. Will thank you happy to be here. So I wanted to dive into your story kind of get get into how you got to where you are today, which will go into detail about as well. But when when people ask you what you do. How do you respond to them? Well, that's great caution. I tell them, I'm living the dream, so ever since I was a little kid. All I wanted to do was make toys and just it brings people joy, and it makes me happy and I went to business school it just to be able to make toys and God job at Hasbro toys, and worked on GIGO got to relaunch, the twenty fifth anniversary of GI, Joe so recreated my childhood got to work on the GI. Joe movie which didn't do that. Well, but was such an incredible experience. This was this was how how long ago like what years were was the, this was, like two thousand five two thousand eleven. Okay. And then I left has toys because my wife made me and we moved to Cincinnati for her job. And I was suddenly a toy guy without a toy. So when you say what do you, do you know, for a while, I was like, well Matola maker, but I'm not making toys. And about six years ago. Now, seven maybe we were walking through the store, and I'm Jewish. My wife is Catholic and we're raising our voice Jewish of decision. We made early in our relationship, and it's, it's hard in a Christmas time is really difficult for us, and we're walking through the store and my son comes up like daddy, daddy, get Nell fun at shelf, now, it's like, no, no. You think it now font shelf? You can get up mentioned a bunch, and I was just messing around and like love that idea, I wanna do that. And my mind was racing. You know when you got that one idea, and you just it's the one that won't go away. And I planned out all these different line extensions and PR plans. And I wrote affordable fronts on the bench specific bench. Yeah. And my wife, I remember she said to me, she said, well, you've kind of lost your spark. If this is. What you need to do to get back, and you wanna make Jewish all's in the basement more power to you. So I just want to serve visit that your wife said, if you wanna make Jewish Dole's in the basement more power to you. I love that line. I mean, you know, fast forward years later, we sold you hundreds of thousands of these Rawls. Ed. My wife still is like, wow. If you wanted to this whole thing in the basement. That's okay. That's awesome. And so when you say, well, what do you do? So now I run my own toy company. I run the Mench on a bench. We have expanded to about eight different characters in the line, and then I have got the entrepreneurship bug. So I support bunch of different ideas with a bunch, different entrepreneurs and just try and keep that passion lid and not rest on my oils. So I want to go back to that moment where you had the idea of for Mench on the bench, which, by the way, I think, just for those who may be aren't familiar with elfin the shelf, so they may not be able to do that derivative to mention on the bench. You just describe what it is. Sure is has been out about fifteen years now. And about ten years ago, hits peak, and the elf goes to Santa and tell Senate every night, if the kids have been good or bad and returns in a different position in the family's home when he comes in new position. He's always income, a fun position doing something unique and funny. And this rose at the same time as Pinterest, and Facebook, and there was a generation of moms that was having so much fun with this sharing it every day of December. So he comes on December first and for the entire month. And as a Jew, you know, December's a tough time anyways, you know, the twelve days of Christmas, you know, you kinda roll your eyes 'cause if feels like even longer will now it started on December first and all these Jewish families were left out. So the insight here was while they have this incredible progress incredible insight. And they've left a small. Passionate market. Totally neglected. And I don't claim the Mench was brilliant, Mench was just the right idea at the right time for the right people. And so what, what is meant on the bench, then, so Mench on a bench is the Jewish alternative to the alpha shelf, and instead of really doing what they do where it is watching over the kids on reporting, if they're good or bad. It's more of an educational toll. So Judaism is a lot of education based, so, everyday Mench likes to introduce a different Jewish concept, whether it's drizzle or lock goes presence or prayers. And then every night, you know, he holds your candle while you sleep in watches over your candle in your minora for you. And I wrote the book, I wrote eight rules that he has an funnels like he likes to have his picture taken that one night of Hanukkah. You give presents to those in need instead of get presents yourself. So trying to enforce good values, which is all the parents wanna do know. And it's all I wanted to do raising my two boys. So, so you had this idea. And I because I actually we kind of we knew each other right? During some of the, you know, the, the formation of all of this and. You at the time you had you were working your wife was working, you're very busy. You have kids, obviously, you have a lot going on. Walk me through the calculation in your head as you're thinking about doing this thing that, you know. Yeah, it was a side project, but it wasn't really took a lot for you to be able to, to launch this in a meaningful way. Talk me through some of the concerns that you had when you were thinking about launching out into doing Mench on the bench as, as a new venture would I started? It was not a concern. It was this will be a hobby and we're gonna make five hundred dollars. And then I said, you know, we're what's by thousand and by the end of that first year, we had sold one hundred thousand all one hundred thousand dollars dolls. And I was like, oh, this, this isn't just a little hobby anymore. But at that time, my wife works fulltime, I was working up in Dayton. So I was driving an hour from my house doing Mench calls on each way of taking my lunch break working on Mench. Every day it was really difficult. I've learned a few things some of the best, not best, some of the don't successful entrepreneurs, I find have one partner, who has a very stable job at one partner, who can take risks bed because when you're an entrepreneur, they're going to be extended periods of time where you don't bring any revenue and for a lot of people, you know, if you have two kids and a mortgage like that's not doable. And I was doing it where I was handling the job and bench. And I almost broke you know, I got to that point, I was probably a week away from breaking down. And I remember having that conversation with my wife being like I just can't do this anymore. I did as long as I can, and I'm not being the dad. I wanna be upping husband, I wanna be I'm not running a business the way I want to do it. I want to take this leap and I only took that leap after we'd filmed shark tank. We'd gun Neela. Okay. So that's, that's. Okay. So you were on shark tank. Yeah. Okay. So how did that happen? So we went out there. We went on Kickstarter originally. I'd made those first five hundred dollars like I said, those soul through we actually sold pre pre-ordered for whole bunch of other dolls. And I got calls from bed bath beyond Barnes and noble Michaels and got orders for the coming year of seven hundred fifty thousand dollars Saddam sitting here with seven hundred fifty thousand dollars purchase orders. I know that the projects going to, you know have some trouble selling through at that kinda crazy rate. Shark tank, is my favorite show. It was in my scope right from the beginning. We had this idea, I want to get on shark tank and let people say, well, yeah. Everybody wants to get on shark tank in their forty thousand people who apply every year in about one hundred get on Il. What makes you confident that? You're going to be the one in the way, I. Looked at it was, they have a holiday show, and where they have Christmas items and Hanukkah items and how many companies out there really doing Hanukkah items. Maybe three of us raid. So suddenly instead of being a hundred out of forty thousand I'm one out of three and that's exactly how it went down. I applied for that very specific slot got interviewed. So I did buy -plication gotta phone screen interview where they seem to think I was kind of nod until I mentioned I had seven hundred fifty thousand dollars purchase orders. And then you get assigned a producer and every week, you kinda work on your pitch and you talk to them. And during this time they're taking the forty thousand down to thirty two twenty to ten until they finally give you the call until you you're coming out, and you're gonna film and. As a student of shark tank in a storyteller. Someone who understands entertainment. I realized that might challenge was to be. I was a joke, right? And Mitchell benches a joke. It's funny. And my challenge is going to be to get them to see that there's a real business year before they laugh me off the stage and I separate that John JR. And knew that there was a real chance. I was going to go on there and just look ridiculous. That would be William hung of shark tank. The gets laughed off and you could see it. If you go watch that episode it's a six twelve season six episode twelve and you'll see right? When I say, Mench, benchmark even like puts his head into his hands just shaking his head like absolutely. Yeah. And I, I remember watching the episode as because you couldn't tell us what happened right ahead of time. Or tell anyone I think ahead of time like what actually happened. And I remember. As we were watching it unfold. And I'm like O'neil. Oh, Neil thinking, but, but tell us what happened. What happened after that? So I ended up getting a deal. So the first half hours in there. I was in there about an hour I got roasted for about a half an hour, I was battling and battling in our sweating and people don't know about about shark tank is that you're in there for like, what an hour, two hours or something. And they will that down to like five minutes of TM and. It was going terribly to the degree of I was getting ready to just turn out walkout and. I decided as I was asked a question to try and reframe the story here and say it was Laurie asked me a question. What retailers are you in? And I said, well, or before I answer that do mind. If I just tell you, how I came up with the idea, how we got to this point, and then how we got into retail and what retailers for in, and then I told my story, I mentioned, I was a toy guy from Hasbro and the whole conversation change. And would I was totally unprepared for and I think this happens in venture capital? I think it happens in the business place. I was the most prepared person to ever go into shark tank. I read every single one of their books. I watched every episode I did back and forth Cuna with all my business school friends non-business girlfriends. I mean I was so ready? And I wasn't ready for was the questions that they threw out or non sequential and kind of random. So when they cut it together. It tells a store that makes sense. That's always what you see. We don't see is when you walk in, you're the first question, Barbara throughout there was is this offensive? And I'm like, no. This isn't offensive Mark you and was like, yes, it is. And now instead of talking about my business. I'm having a conversation about with their I'm offending Juzar not. And I was on the defensive and I was off my game. Right from the first step. I had no idea what was going on. It took me a little while. And I think because they see so many people, and they have a very short time to decide if this is the kind of person that they won't do business with they purposely really try and rattle you. Yeah, let's see if you're the kind of person that's going to break. Or if you can stand your ground and defend your business and those end is a little credibility. Moments are important to, you know, there's a good lesson for anyone who's doing any kind of pitch, right? Like, the, the earlier you can get your story and as little credibility moments. In the better the rest of the conversation is going to go remember agai no Stanley Hanes worth who has a company now called tether. But he was on dragons den the Canadian equivalent of shark tank, and he showed the clip and I mean, it stand the Catholic crazy hair, you know, and kind of looks a little bit wild when you kinda see him and they were kind of I mean, they're kind of mocking these guys who had this product, and so they were kind of going down the line. They said, no. Whether you do whether you do, what do you, they got the Stanley said? So, so what about you? What's your deal you like a hairdresser? And he's like, no, I'm the former global creative chief of Nike Starbucks in LEGO and all of a sudden, the entire compensation went. Oh. So what you have to say, like it was totally different conversation. But I think people in any situation like in that situation, people prejudge you or they come in with their assumptions and the earlier, you can establish credibility like you did so, well, the earlier you can do that shifts the entire conversation. Absolutely. I think you're totally right. So okay so shark tank happened you gotta deal on shark tank. So how did that change the business? How did that change your approach and obviously had to pour kerosene on the fire of awareness of what you were doing? Yes. So the court thing is we ended up getting three of the five sharks in. We signed a deal with the Laurie and Robert. The deal about half the deals don't close after shark tank. We closed our deal fast forward. We are still with them, still great relationship with them. And the business was kinda running pretty well before that. So it wasn't like we need to rely on them for product innovation over getting into retail where I really use them, as when I have a big problem. It's nice to know that I have a, multimillionaire celebrity on speed dial to help me fix that problem whatever that one problem is a year. But that's what I call them in. And I'm okay I'm in trouble. This is something I haven't seen before having problems with retailer or how do I do this, and they'll pull some strings, and whether that is Robert coming in throwing out the first pitch at Fenway park. Laurie, you know, talking to the buyers at bed bath beyond gang the contact at the white. House. So we could get into the White House Hanukkah party so pretty great. And then in, in terms of you know what shark tank did absolutely poured. Kerosene on the fire. I made the single biggest mistake you can make until ice. And I'm smart enough to say like I should never have made this like I know this, I'm doing as long enough that the only difference between a good toy in a Abed toy is how many make and if you make too few than the retailers thrilled and they want to buy more for next year. If you make too many than the toys, a dud, and I made too many and we just were too excited about the PR. We were too excited about alfono shelf and how great they were doing. And we overestimated how many Jews were in how many there were going by and I would have single Italy killed the business in the first year if not for shark tank, and that huge wave that came with that allowed us to sell through that product. And every year since then I've not oversold the property under sell the product on purpose because we'd rather be around, you know, in the future, but shark tank, single Angelique save the business from that one mistake I made. So I wanna talk about your, your new idea, because you're so mentioned has been going now for how many years. I think it's. About eight years since we had the idea. Okay. So like happens with many entrepreneurs, you get something up. You get going. It's going, well, it becomes kind of a bit of a well, oiled machine I can always tell when you're in Mench season because I don't really see you around very much. But then, you know when it's kind of the off season for your business I year around more. But I'm just I'm curious so you mentioned was going, and then recently you had another idea as often happens with entrepreneurs once things get up and going and settled. It's okay, I need to start something new. So what is the new thing you're working on now yet, you know, I think once you have successful idea, it's easy to rest on your laurels and just keep cashing that check and people like us, it's we just can't sit still right now. I wanna do something else. I take everything I've learned. And the idea had originated during the last election and are sinking about who. I was going to vote for and probably not surprised your audience that I'm a liberal Jew from the northeast. So I was debating between Hillary, or Bernie, and I was like, you know, Bernie Sanders just so cute. I just want cuddle him like a doll. I want Bernie doll. I don't know if I'm gonna vote for him, but I want a doll and was I could do a Bernie doll. That's, that's my thing. And I was like, what would it be like Bernie on a journey? It'd be on a journey to the White House. And there was like a Colonel in that idea that loved I win trademark this three in the morning. I run downstairs trademark the idea I by the domain name. It's percolating. I'm like are let's see if he comes around during the next election because it was too late for to get it in time for that election. It's sitting there and then as all these democratic primary contenders have come out this year, and they're all good ones, and I see the pure passion. That's out there of like why am I limiting? Myself to Bernie. Why don't I do a whole bunch of them? And I came up to this idea of primary pals, it's your cute and cuddly take on the democratic primary and as a small toy company it a week ago fast enough that we can make these, we can do small production runs as really are, you know, competitive difference here. We have all the systems in place. The, the style is cute and cuddly. So we went out there and I'm sick of all the net. Identity politics and, you know, suspend our time ripping down Trump. Why don't we build up the democratic candidates and support them? Right. And have a positive conversation. So decide to do Bernie, on a journey Rydin with Biden courageous comma, mayor Pete in the street and my buddy Bego. And we are. Launch now on Kickstarter and having an absolute blast doing it. It's everything I wish I'd done with mentioned the first time I've learned over the past few years. And I always say, I will next time I launch business. I will not launch it for two percent of the population for six weeks. So good advice. Right. So. People are like, look, you can always sells to Democrats, he can only sell it for the next twelve to eighteen months, you know, relative to match that is, you know, like going from a puddle to a pond. You know that. So that is what we're doing. And we're having a blast and for our Republican friends out there that are saying, well, why, why are you leaving us out? You don't have a primary right now, so sell down and wait until the election. And we're looking at doing a Trump doll with the democratic nominee in a battle pack where the two of them will be together and kind of come commemorate the upcoming election. I love the idea of, you know, like you said, you're just tired of the negativity in politics, negativity in the US right now. And that this is sort of a way to, in some ways, kind of adult a little bit of fun to the whole process rate. And I, I really enjoy it really enjoy that, that idea that vision. And this is a kick starter that you're doing. Yeah, we are launching on Kickstarter. Mid june. We'll be going for forty five days. We're watching right around the first debates. And I think it's the same thing with bench where we found a very serious topic with religion and put a fun. Humorous take on it, and people really responded to that. And it's the same thing with politics that were just trying to take a humorous, take on it, but again positive, and if any of those candidates are one that you support, like, yeah, our mayor Pete, I'm gonna put a mayor pee on my desk, and I'm to, you know, take it around with me, and, you know, it's, it's let's stop ripping people down start building them up. You know that's really what we're trying to get people ah venue to do. So, so Neil, I know there are a lot of people listening, who have ideas like you had an idea for mention. It's this thing where you sort of hit this moment where you are either going to act on it, or you're not. And I think some people have been carrying ideas like that around with them. For days or months or years, what advice do you have the people who are similar to you? They have some idea, but they don't exactly know what to do. You know, I think there are couple different kinds of people out there, right? So there people like me, who I have a lot of ideas right in all day. I'll be coming up with these crazy ideas and the hard part for me is not knowing what's a good idea, bad idea ride. So I might come up with something like this is the greatest thing ever. And then the next day I wake up and, like, what was I thinking? So I think those for those people it's don't rush into it, right. It's not lodge a business the day, you have an idea. And in general, I think getting feedback trying to find ways to stage gate. I found Kickstarter to be a great way to launch something without spending tens of thousands of dollars and getting feedback from the right stakeholders, whether that's the buyers, or the consumers one of the biggest mistakes, I continually see out there from entrepreneurs is people will go and have an idea actually get it made prototype everything, and then, they'll by ten thousand pieces, and ten thousand pieces are sitting in their garage. And they're like now would I do. And it's like no man, you did it wrong. Right. You should have one piece and have ten thousand orders Annan. You make it. And then you say, okay, I know what I'm going to do. So. Putting that plan together from the bottom up instead of the top down is a way to ensure success in decrease risk, and I see a lot of people, you know, we're in a society that kind of rewards risk, and it sounds sexy to take the big risk and quit your job and launch company, but as much as you can mitigate that risk. I tell the story of the win Mench needed to buy product that first year we had seven hundred and fifty thousand dollars in purchase orders from target bed bath and whatnot. And I had to put twenty percent down at the factory and, you know, I'm ten years younger at this point two young kids just bought a house. I don't have that money, not literally go to my wife and be like I need to borrow some money from us. And she's like, how much does all of it, and we cashed out all the 4._0._1._K's, the college funds that everything, like if we got in a car. Accident. We couldn't have paid the deductible. It was like that. And people like that was insane. No, no, no. That wasn't insane. That was one hundred thousand dollars to get seven hundred fifty thousand dollars. I purchase orders in hand. That was the opposite of risk. That was, you know, those shore thing, as long as the product sold Dodds when you cash in your life savings to on a on an easy bet like that. You don't do it. You know, when you say okay, I'm going to buy seven hundred and fifty thousand dollars in Prague, and hope that it sells and I'll just keep it in a warehouse beforehand, so I, I try and caution people against that. Well, I think I think it was James. All somebody said, entrepreneurs are not risk-takers their risk mitigators, right? I can't remember who said that exactly. But it was someone like that who said, you know, the reality is most entrepreneurs are really good at mitigating risk. Yeah. They take risk. But the risk that they take is very calculated. And that's exactly what you're saying. There is don't take out one hundred thousand dollars to speculate. You know, don't go gamble at the race track. Make sure that you understand you have sherve at least as sure of things you can before you take that risk, and there's always going to be some risk. But at least it's calculated risk at that point. So I'll use primary pals example, even though it's ten years later, and we could just kind of borrow the money and do this from ourselves. We're watching on Kickstarter. So if it's not a good idea. And people don't buy we can shut it down. And nobody gets hurt. Right. So still acknowledging that, hey, I might have a complete dud. I don't think so. But it's possible and then my PR agency. My socially. Agency. My video agency. They all are getting a piece of the action. So nobody got paid up front. So that's like thirty thousand dollars in cost instead of laying out, I'm spreading out over time. So I'm launching this whole project for less than two thousand dollars. And if it works, then great, everybody wins, and we'll have a nice little business for the next eighteen months. And if it doesn't then, you know, we're out a couple thousand dollars, and we have some one of a kind prototypes, and I'll put mayor Pete on the street up on my shelf and, you know, we'll have fun with it. And I think, you know, we're falling our own advice even, you know, after we have some success on your under belt, because past success does not ensure future success in, you try not to get overconfident after you've had a couple of wins because, you know you can still make mistakes. The next one could be a loss. Will neal? Thanks so much for taking the time to share your insights, and your ideas with people when they go check out the primary Powell's Kickstarter working. They do that. Yeah, just go right onto Kickstarter and you search primary pals, you'll see it right on there. We have our Facebook page, if you like one of the candidates that we are not making let us know on Facebook, and we're looking at making additional primary pals future mentioned a bench has our website as well. If you have questions there, and I answer every single one of those emails personally, so if you wanna get in touch me, I say yes to everything. So I'll talk to anybody about. I think that's it which I can vouch for absolutely true. We'll Neil thanks so much. And best wishes with the Kickstarter campaign. That's really exciting. Thank you for appreciate many many things to kneel Hoffman. If you like this episode make sure subscribe, wherever you listen to podcasts. 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