23 Burst results for "Seth godin"
"seth godin" Discussed on Nobody Listens to Paula Poundstone
"How about rail faulty? Radio Lab. That's great that. That's a great show. All Right I. Get what you're saying I'm just teasing you well, thank you. Seth for providing us with our own little mini alter MBA, and now we're GONNA. Take all that information and run it through the old. Pounce Donator Paula. Yeah. House band. Thank you so much. You're fantastic if you if you could put a little background music. Thank you. Excellent. Seth Godin is fantastic. Go to his website and read and listen to more of what he has to say. I felt empowered by what I learned from. If he says I'm not supposed to be trying to make a show for everybody, and with that, as the goal I've succeeded beyond everyone's wildest dreams. I can be as peculiar as I like. Which is why the Duck I have on my head right now doesn't even match my shorts. He says. He says people want other people to listen, so they can talk about the show. Of course that could also just n friendships. You listen to what? My job says is to offer people something good not to market it to them so. The next five hundred goalers will. Be In drying to be able to listen to the podcast free for a lifetime and in small print, not your lifetime, but the lifetime of this dark on my head. That's.
"seth godin" Discussed on Nobody Listens to Paula Poundstone
"Adra back with Seth Godin Seth, can I tell you? Can I tell you a cat of the week story for a second? Yes. Yeah, so. Packager what book packages do is invent books that because it wasn't enough hard to believe. In one thousand nine hundred publishers to publish, they needed new stuff hard to believe and one of the ideas I came up with which never got sold. Was You know the book who's who like Marquees? Who's who among American this American l.? Yes sure I wanted to do. Who's who among American cats? And the idea was you would mail us a picture of your cat and twenty bucks, and we put them in this big thick hardcover book suitable for your. Coffee Table. That is a brilliant idea. You can do it. It's all. It's really a great idea. And by the way with twenty times eleven..
Generate Passive Income Fast with Tom Antion
"Tom you have dozens of ways to earn money online with no website at all. But listen you're going to be giving away. Some great freebies is going to give fire nation all the details and all the step by step guide is so. Let's talk right now today about your top three passive ones. Yeah it's hard to pick the top three but one one that I really like Has To do with what I just told you. Buy In an e booker digital product but specifically a kindle e book now. I don't think it's worth the trouble to go to Barnes and noble nook or apple books or anything because Amazon has dominated the market and they have a program called the KDP kindle direct publishing select program where they will give your book away for free for five days out of every ninety and you say well. How am I going to make any that way? Well they gave away twenty five hundred of these books that I give away. And IF SOMEBODY BUYS. What's in the book I get six hundred dollars per year ongoing from that so A Kindle E book with a cloaked affiliate length. Now it has to be cloaked because kindle. Crackdown a few years ago. And and everybody was putting all kinds of garbage and books but if you click your affiliate link that means it just looks like a normal linked to your website. But it's looping through your affiliate link going to the affiliate an every time somebody buys something you get paid and if it's residual you heard how are we both make money that way an example of fire nation. Would it be like I recommend people visit? You'll fire dot com slash click. Now that will forward to my click funnels affiliate links. So it's not this obnoxiously. Long even get accepted and kindle If it if it looks weird like that right so you've got to have it closed in that manner so what's number two. Tom Number two would be There's plenty of places like teachable. And think if and you to me where you can create an online course once and they have enormous amounts of searchable traffic so I mean you could literally just let it go. Of course I always want you to promote your stuff but you could just make a course put it up on one of these sites. They ran all the technology. You don't have to think you don't have to program nothing it's all done for you. And of course they take a commission. But you're sitting there collecting money from working once and get paid paid pay. That's what I like number three number three. This is one if you really like to write because you gotTa do a lot of writing to get this started but Dan. It can go crazy on you. And that is hub pages examiner and another one's called Info Barra where they There used to be one longtime ago. Thanks Seth Godin had a squad do thing But this is where you put up content and then the more people read it. You keep getting paid over time and a lot of people fizzle out. Because they're too lazy to write a lot of stuff but it's you know. Some people are making five six figures a month Just from stuff that they've written and it just comes in automatically you. Don't lift a finger. You don't have to talk to anybody. It's perfect if you don't like people nats on let's be honest. You're not the kind of person that doesn't like people so I'm not sure you black people out there that you know one of the first guys. I can't think of his name right now. He wouldn't talk to anybody. He was the most brilliant marketer ever. Never Talk to anybody. But there's plenty of things like that if you're if you don't like the cell if you WANNA be mobile with this working at starbucks and and and travelling this There's all kinds of opportunities here for people. I love that
Why Personal Video is Helping Sales Stay Human - Casey Hill
"Everyone. My name is Casey with Bond. Dro were personalized video messaging company and I wanted to talk today about power of building personal human authentic connections as part of the sales process so before kind of diving into that. I want to take you guys through a little thought example. That was talked about in in a Ted talk. Recent was Ju- so they asked people to think of a person whose name was bigger and then they said to think of the Profession Abakar and they actually they asked two separate groups than they they circle back in a few hours and they saw how good retention was between those two groups and they found a pretty stark contrast and the stark contrast was in favor of the people remembering the profession Baker. Now why was that? Why were people so much more likely to remember the profession Baker Bend Curse and the reason is context? When you just give someone a name they don't know in that case whether it's male whether it's female they don't have any context around it but in the case of the profession they you think of a baker. You think of the hat you might think of smells. You have all of these different associations so that same principle is true when it comes to video as well so in most people follow up. Say after-sales conversation. They send a standard email. The challenge with a standard email sender text email is. You're lacking those context pieces. There is no tone there is no body. Language facial expression there is not all of these components that contribute to relationship building to contribute to building familiarity. Right so one of the things that we're trying to do on Jaros working with sales teams and we're helping them trying to build more of those authentic connections to close more deals to build more traffic and also to get stronger refers with these relationships and with sending out. You're more people that are talking about it that are term spreading the word and so again. There's a lot of ways you can use video to help in your sales process a lot. I kind of US personally. So one is if you're a part of a sales process where you do meetings with people consultations Demos walk-throughs that type of thing a great applications to do an introduction before the with the MONDRO. Just reach out to them. Make a connection set some expectations. It's an awesome way to number one. Make sure that people show up so a lot of people we see on sales teams are using this initially to reduce no show rate because many businesses struggle with that someone books poignant but they don't Showa the second thing is to create a better context for the conversation by kind of setting that in advance so instead of sending an email that says. Hey we're gonNA talk about Xyz. You're able to housing. It's a little bit more personal than after someone has a meeting the next place that you can really insert video effectively is after the conversation has taken place so you send out something after proposal and for the competition flooding people with standard text emails. That person met with you might have met with five competitors and they're all GonNa follow up in the same way they're gonna hit him on. The phones are GonNa hit him inbox of the emails person's going to have a lot of messaging. That looks really similar. But if you use personal video that's the way that you really stand out. It's a concept. Famous market recalled. Seth Godin calls the Purple Cow. And basically what that means is if you were going on the street and you see a cow. You're not gonNA think anything of it because you see million cows but if you see a purple cow you're GonNa stop and you're going to check that out and you're going to tell people about it so it's the same thing is true with video if you follow up and you have a personal video. That's keener did up person. It really stands out me inbox. It's different it's powerful compelling and so that's my tip for today leverage personal video as part of yourselves process
Have a Vision or Be Doomed to Failure. Vision Scripting, with Michael Hyatt
"What's up everybody? Welcome to session. Four hundred seventeen of the smart passive income podcast. My Name is Pat. Flynn here to help you. Make more money safe more time and help people to today. Like I said we have a dear dear friend of Mine Michael. We actually went fly fishing together last year. Through Wyoming and Idaho and it was awesome. We talked a lot and I'm excited because I learned about this book coming your way and it is available now Amazon again. That's the vision driven leader here. He is Michael Hyatt from Michael Dot Com. Michael Welcome back to the smart passive income podcast. Thanks for being here again. Things Pat. It's so good to be on again. You know every time you come on you have something amazing to share in this time related to your upcoming book vision. Vision is so important and I think that most entrepreneurs we often dive into something without fully realizing the vision of where we wanna go and we want to get our hands dirty so quickly but why is it a mistake to take action without first thinking about where we wanna go in the vision that we have to use a metaphor. It's almost like jumping in the car with your entire family. And say hey. Let's go on a trip. We're going to add not really sure. But it's GONNA BE FUN. You know you could waste a lot of resources. Spent a lot of time and be very busy the entire time and never get to a destination that's meaningful and so I think that's that's true in an organization to you know there's so much sideways energy so much waste of resources. When we're not clear about the destination I think even you know in productivity which is a space that I've written a lot about knows a particular interest to you pat. You know productivity without a vision. You can end up very busy doing a lot of stuff. That doesn't really matter at the end of the day. And I think that the secret to having more margin your life to have it a business that you run instead of a business that runs you is to have a clear vision. Where you can create alignment and then drive the execution around that vision. Well here's my question around that because I know as entrepreneurs sometimes we don't fully know exactly where we're going in and we often here especially from people like Seth Godin you know just ship right and then kind of ready. Fire aim right. So how's your thoughts about you know finding a vision versus well we have to take action somewhere in a business plan is just kind of a gas. How do we? How do we balance that? And what is truly the methods for for really realizing this vision that you were speaking of. That's a great question. And certainly you're not going to have the kind of clarity at the beginning of the process that you'll develop as you move toward the objective but I still think it's important to take a stab at it just because you can't have absolute clarity doesn't mean that you shouldn't try. You know to have a vision for where you're going is critically important in terms of shaping your activities like. I I tell the story in the book in the Vision Driven Leader where I started the publishing company back in one thousand nine hundred eighty four and we had all kinds of energy we had investors. We had a mission and we were certainly had lots of opportunities but unfortunately because we didn't have a vision. There was no filter to really help determine where we are going to put our resources. We're GONNA put our effort and as a result we were kind of just. Every opportunity became a new thing that we pursued and it was at the end of the day. It was our opportunities. There were undoing because they were all over the map and we were just spread too thin so a vision provides that focus it provides. That clarity directs our actions so we don't squander our resources so that we don't waste our energy so that it's focused and so that it has an outcome that we're pursuing it makes me think of an really bullish on Tesla right now at this time of recording. You know the stock is up like crazy. There's a lot of fun and exciting. News happening in the world of Tesla and it makes me think of their sort of mission and vision which is to accelerate the world's transition to sustainable energy and lot of us have heard of obviously Elon. Musk and his sort of overall plan to change the world and it started with division of just okay. We want sustainable energy but then it started to help him determine okay. Well what might the steps be to make that happen? And of course he started with the roadster a higher level car that he was going to sell for lots of money to a few people that would then Supply the income and resources for the Model S. which came out in two thousand twelve around that time which then made money to then make the more production ready model three which has just recently come out and it's coming in stages but obviously it's always always based on this vision of accelerating the world's transition and it couldn't have happened with the model three at first and so you know we. The hard thing is Alon is just another world but I think that we can all benefit from seeing these things that we want to get into in such a way kind of far into the future. Do we begin determine what our vision is? Do you have any thoughts or questions or exercises that we can do right now to figure this out absolutely. Well I think first of all it's important to define what a vision is and so in the book I define it this way. I say vision is clear inspiring practical and attractive picture of your organization's future in other words. It's something that's a superior state to where you are right now. Typically I recommend to our business. Coaching clients have about five hundred people in our program. Right now business owners that it needs to be about three years from now you know beyond that technology is changing so fast. The for most businesses and there are some exceptions but for most businesses beyond that. It's just a wild guess less than that. And it's not going to be strategic so a written statement Really a script. I call it a statements now sufficient but a script that encompasses for areas. Where you talk about your team your products your marketing and your impact in the world and so it needs to be written and it needs to be written in the present tense but this is not something you know. You'RE GONNA cook up by you. Know going into the mountains and meditating and having some mystical experience this is more like just like when you're trying to draft the blog poster draft anything. You end up with with something that approximates what you WanNa do. But you're going to refine and edited over time but I recommend to people that are trying to formulate a vision to get away for a day and to go through a series of questions. In fact I have these questions in the book. Their vision prompting questions. Because I know how difficult it is for most people to sit down and and stare at empty screen you know it could be quite intimidating so this is almost like not quite but almost like paint by number so I have a series of questions. If you did nothing but answer these questions you would have probably eighty five to ninety percent of your vision script done and is this something you do on your own or do you do it with other members of your team together. I highly recommend that you start doing it alone you know. I've been a part of a process where I worked for a company where the CEO came in and said look our investors are asking me what my vision is. I'm not really a vision. Kinda guy so when appointed committee to figure out the vision and he put me in charge of it. Well it would have been awesome if he'd had a seat at the table or if you've given us some kind of idea for he wanted to go. But this is not something that you delegate. This is something that I think is integral to being a good leader vision or being a leader means that you're leading people somewhere will. Where's the somewhere you know whereas whereas the destination you're taking everybody so I recommend that you get alone. You get very clear you know step into the future stand in the futures at were use your imagination which is a. I think a God given faculty that we have to begin creating the future and describe which you see. Write it down. Write it in the present tense as though it were already happening and then once you get that first draft dinner time to go back to the team and say look. I've been thinking a lot about vision where we're going and this isn't perfect. It needs a lot of work. This is just a draft but in order to take it to the next level. I need your input. That's when you share it and really invite their input. What did I miss? What am I not seeing clearly? You know what what could be improved here Danube. In that in that process you're beginning to create buy in so that it becomes not just your vision but a collective vision but it will also ask to act as a filter for people who just say you know. That's not really what I signed up for. And that's fine. You want people that are aligned around that vision. The right vision will attract the right people and repel the wrong people.
How To Overcome Procrastination
"Learned to dance healer relationship. Grow Business Master your money or even solve world hunger the three words you need our way for it. Everything is figure out a ball. I gotta say that little phrase has changed my life and it's the title of my new book which is about to change yours. It's available now so go get your copy at everything is dot com okay. So we have a great question for today's Tuesday and I think it's something that all of steel with. How do you deal with procrastination? So this is from someone who right. Then she writes. How do you avoid procrastination and get a sense of urgency in the good sense so that you take action now okay so actually have a two part answer to this question and the first thing I want to talk about is the overarching reason? Why all of us fight this nasty thing called procrastination and I learned about this first from an author who I so admire his name is Steven press build and he wrote an amazing book called the war of Art. If you haven't gotten it get it. We'll do it for you on that sometime soon. Anyway Stephen Talks about this idea called the lizard brain so this Lizard Brain all. It's concerned about is survival and the Lizard Brain wants to keep you hidden at wants to keep you safe so it really stops us from from doing things putting ourselves out there. That really scary at just basically makes us for Krasny now. The thing that you have to do is just feel that fear field up. Resistance that resistance that actually see. Russel talks about that is attributed to the Lizard Brain and just keep going anyway Another favourite author of mine his name. Is Seth Godin? If you haven't heard of him definitely check him out. He says all we need to do is ship. We need to ship are things constantly. So what does that mean? That means. Write your blog that means produce your music that means creating your videos you have to create some momentum so you can kind of push past that Lizard Brain and get your things going and get it out there. There's no secret recipe. Unfortunately there's no secret sauce to moving past it. Besides one of my favorite things to do is called. Do it just do it? So I'll talk to you about what I do when it comes to getting over procrastination and that's this tip number one this would I do? And it's called Social Accountability. So what does that mean? It means that I like to embarrass myself past procrastination so I tell everybody and their sister about what I'm GonNa do so that they can publically socially hold me accountable so this way if I tell my girlfriend you know I'm gonNA shoot these new videos and you're gonna see them next week if she doesn't see them she's a call me out on it and I'm going to be pretty embarrassed so I like to use that accountability to get me to move past procrastination and get some shit done. The second thing that I do is I schedule it so I often like to save you. Don't schedule it. It's not real and a very wise friend of mine and her name. Is Michelle Vargas? She was saying you know. If you don't want to schedule it you
"seth godin" Discussed on The Moment with Brian Koppelman
"Marketing similar DOT COM and opens this week. Take the seminar also take all NBA. If that seems like something that would be useful to you. I know it's been useful to a great number of the people and Seth I'm so glad to be starting off the year talking to you. Is there anything that you feel like. You WanNa talk to people about here is the a year starts that we didn't get to talk about today. Well do the one little bit aside. I should write up is I. Think the POD Have Mood podcast in apocalypse together. I don't know why Coppola's five cops yeah is here. So what happened. Was the the apocalypse. See A podcast pod collapse decided to do it so what happened was what was debate. Change Agent as my dad used to teach change. It was people started started wearing headphones all the time once people start wearing headphones all the time. They realized they could listen something other than music. So audiobook started to increase. But they're expensive. So podcast filled that gap and there's been an explosion. I ever podcast which I like making you have a podcast. I love listening to but there's an explosion and the thing is you can't listen. Listen to more than one podcasts. At the time it doesn't work says podcast is called Akimbo worth checking out and So we've now hit a peak and we're going to see a big fall out from that but the thing that's really cool is if you feel creatively stock. You should start podcast because even though it's not going to be a home run like the moment the act of making a podcast is one more version of holding yourself accountable. Checking in with yourself if you didn't get into the whole blogging. 'cause it feels really different the tweeting because you make a podcast on Monday. You're not gonNA hear from anybody about it for months. So it's not that endorphin hit that twitter is optimized for its about leaving a digital legacy is thinking about right now and having the e share share an insight with people. So I'm in favor of that and mostly I think that because I get to interact with so many thousands the people who are smart and helpful thoughtful just ship the work ship the work. Don't wait for perfect. Perfect is the enemy a very good work all right. Here's to twenty one thousand nine hundred and shipping the work you can find Steph goal. Go what what who what what just happened seth. Golden you can find Seth Godin. He doesn't tweet so but this but if you follow him on twitter you'll get Linked to the blog posts. Or you can just go to Seth Godin DOT COM. You can type safe into any search engine. And he's this assess blog physicist visist blog. This sets blog is what you should follow if you want to find out. Brian Compliment on twitter. Getting those endorphin hits and or or you can email me the moment vk at ch email dot com. Thank you as the year begins. Just want to say thank you to.
"seth godin" Discussed on This Movie Changed Me
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"seth godin" Discussed on This Movie Changed Me
"Roger Ebert is a film hero of Mine and those reading his review of the wizard of Oz and he had so many beautifully perceptive things to say about it And you framed it in a way that I never thought about He says here that they're elements in the wizard of Oz is powerfully phil avoid. That exists inside many children for kids of a certain age home. Is Everything the center of the world but over the rainbow dimly only guest that is the wide earth fascinating and terrifying. And it just wouldn't when you were a kid. What did you perceive about that movie for me? It's always been about the instigation that Dorothy was perhaps the only genuine independent young woman heroin in movies for decades and decades. You've talked about how there's never been a teenage girl like her right in film in that way. Yeah I mean treated without misogyny without sexualization position. Here's this person who's a hero and the thing about it is except for her accidentally killing both witches. Everything else that happens happens in the movie happens because store the instigates. She says. Let's go. Come on let's go. He can help. We can go there and that Adia that a young person can take action is extraordinary and the way it was juxtaposed deposed with the vaudeville stuff with the fantasy stuff with Munchkin stuff. made it feel safer because it wasn't somebody taking action in your school or your playground. was someone taking action in this idealized world but what I took away the biggest thing I took away. It's up to us and we could do it if we wanted to Kansas where I live and I wanna get back there so badly. I'm going all the way to Emerald City of us to help me you'll going to see a wizard. Do you think about what was it. Would give me some brains. Hi couldn't say but even if he didn't you'd be no worse off than you are now. Yes that's true but maybe you better not. I've got a witch mad at me and you might get into trouble which I'm not afraid of a witch. I'm not afraid of anything except delighted match. I don't blame you for that. Thanks a whole box full of the chance of getting some brains. Won't you take me with you. Why of course I will? He Ebert says in his review later on. I'm just thinking about this as you're talking that They're touching on the key lesson of childhood which is at somebody. The child would not be a child. That home will no longer exists. That adult will be no help because now the child's adult and must face the challenges of life alone but that you can ask friends to help you and that even the wizard sort of is only human and has problems of his own. Wow Yeah there's there's so much dissect here You know the idea that the wizard was a con man but a kind man with a golden heart is another great juxtaposition. That humbug was a term that people used to use a lot in the P.. T. Barnum days and it was the idea that somebody was not only a fraud. But gleeful about it that when you went to C. A. P. T. Barnum show. You knew there wasn't really a mermaid in the other room and you were paying knowing that you were going to get fooled and getting fooled was part of the deal but it's interesting because when she finds out that she's been fooled by the wizard. She's not angry. I also that struck me watching it again. This week was that she's very kind and actually. Their interactions are very kind. Kansas life in those days never having lived there and never been there then. Oh your dog behaved. We're GONNA kill him. Oh the house got blown over by a tornado. Well we'll just have to recover. Yeah and yeah. Life was really hard hard and I think that Dorothy lack of bitterness throughout the entire movie. Except when she's trying to protect toto Again it gets under our skin. Looks like we came a long. They cry Darcy. We're going to get you to the wizards. We suddenly cut to make running away in. They get failing she may be dying and it's all my fault. We're I walk. How much now? Ah a couple of bits of backroom because I'm a marketer who looks at culture that I think needs to be mentioned because the creation myth here is essential when the movie came out it was trying to chase after Snow White. which was the most successful movie ever made? At the time and fourteen different people worked on the screenplay as see whenever that I was like Oh my God how did this even get made exactly and five different people worked don directing it. The first director got pulled to gone with the wind. I mean it was a complete accident. Did this movie even got made and when it came out except for the new ORC times almost every critic hated it hated it and so what we learn here is that you can create an act of genius without being genius and that the critics are usually wrong. Yeah and that the cultural aspect of we saw in this new space on TV they were. It was optimized to make an impact again. There could only have been one movie that pulled that off at happened to have been the wizard of Oz but what is so cool is that you can whistle a couple notes or bring up a line from it and the other people you're talking to will instantly know I know what you're talking about. And that's what makes culture culture.
"seth godin" Discussed on This Movie Changed Me
"Des Chances are if you grew up in the United States. You've probably seen the wizard device. Maybe you didn't rent it. Maybe you side at school or maybe it was just playing constantly on TV like it was in my house but either way it's one of those iconic Hannukah American movies that is referenced by several other movies and also according to the Library of Congress is the most seen movie in movie. History really unleash that she was going to. She says Dr Duffy laughing things. You always get yourself into a fret over nothing now. You just help us out today. Hey and find yourself a place where you won't get into any trouble whether as many trouble he's suppose measure is such a place but in case you haven't seen the wizard of Oz. Here's what's going on in the movie. There's little girl named Dorothy played by. Judy garland her dog. Toto and a tornado has just hit the farmhouse in which they live somewhere in Kansas. The transported to this magical land where which is exist and the great wizard of Oz rules all over the land and Dorothy and toto follow the yellow brick road road toward emerald city to try and find their way back home. Along the way they meet a scarecrow that needs a brain attuned man who's missing a heart and the cowardly Lion Ryan. Who wants courage? What did you do that for? I didn't buy them doors blatant I. You're making why You're nothing but a great big coward. You write a column. I haven't any courage at all. Scare myself it. That's too bad. I just gotTa tell you how I feel. Wow come on yeah sad believe believe me missy. When you're born to be sissy without the show my prowess have to be honest Wizard of Oz has never been movie that I understood. My father used to watch it every year when they would show it on TV. And all I remember is falling asleep during it so for me going into this conversation with the great entrepreneur and just wise man Seth Godin. I was really perplexed. I wanted to understand what it was about this movie that I was missing and after hearing him talk about it I went back and watched it and I think I finally get it. I'm not afraid of her. I'll see you could save me to the wisit. Is it now whether I get a brain or not. I'll see you reach the wizard whether I get a hot or not. Oh you're the best friends anybody ever had and it's funny but I feel as if I've known you all the time but I couldn't have occurred i. I don't see how you weren't around. When I was stopped and sold altogether I was standing over there rusting for the longest time? I wish I could remember but I guess it doesn't matter anyway. You know each other now don't we. That's right we do jewelers joy on the surface. This movie is about a little girl who gets lost in her magic nation and all these things that are shadowing things in her own life on a farm in Kansas but then there are all these other layers and a lot of depth to each of the characters in the movie. I never would have seen without Seth Godin help the biggest idea that I now take away from the wizard of Oz is one that continues to drive him. It is up to us and we can do it if we want to would like to take you back in time time travel together with you By asking you to close your eyes and for ten seconds think about the first time so you saw the wizard of Oz. Think about how old you were where you were how it made you feel. And then I'll chime in when the ten seconds are up.
"seth godin" Discussed on Marketing Over Coffee
"We plan on ten shows for the quarter and that gives us to skip weeks in case travel travel plans caused problems or we have guessed that bills out on us or even worse yet and once in a great while we have a show where yet is so bad that we just can't let it out the door so as our schedule has gotten more complicated for the show though with multiple sponsors and then just calendar weirdness for this quarter we've already done thirteen shows and I had this fourteenth slot open and would normally skip but I didn't want to leave you with nothing to listen to so here's the deal we've got a new interview with. Seth GODIN COMING UP IN Q. Four so I went back into the archives and pulled this interview with Seth when his book Lynch men dropped now this was the first time he was on the show and it's it's hard for me to believe that this is back in January twenty ten nine years nine months ago as of today so now you've been set up. Let's hop in the way back machine here and hear about lynchpin for hardcore fans. I'll jump back at the end and have some comments about how things have changed over time both with the content of this interview and with what's changed podcasting but here we go. Nick Lucy's marketing over coffee with Christopher Penn and John Good Morning Welcome to marketing over Coffee John Wall. We've got a very special.
Are You Indispensable?
"There's something that everyone wants but so few actually find. It's a topic that we talk about all the time in our office office and certainly on this podcast three words work that matters. We all strive for it. We want to make a difference and we want to be a part of something bigger than ourselves. Nevertheless all the data seems to say that this one thing is the one thing that evades every level of the org chart from the intern to the CEO from the Ramsey network. This is the entreleadership podcasts where we help business. Leaders grow themselves their teams and their profits. I'm your host Alex Judd and perhaps no one has spoken focused more authoritatively on this topic over the past decade than my guest today entrepreneur dot leader and bestselling author Seth Godin and in this conversation Asian you will hear that at the heart of work. The matters is a choice. You and I must both make will you choose to be a cau- G- that can be replaced or will you choose to be a lynch pin. That is indispensable. Seth argues that the system is stacked against you to play the role of Acog the industrial system the one that made us all who we are today needs cogs in needs people who are undifferentiated replaceable fit in the org chart into a square box and most of all do what they are told doing. What you are told is essential if you're gonNA build an institution of people who are part heart of a giant machine right well that makes perfect sense in one thousand nine hundred eighty nine hundred sixty one thousand nine hundred eighty because the value in our economy and the joy joy was created by being part of these machines but now the world is changing because if I can write down what you do for a living I can find someone cheaper than you to do it. Maybe even a computer and it's going all the way to cross country truck drivers. It's only going to be ten years before. Those trucks are driving themselves themselves. So if being acog means being replaced being disrespected being underpaid. What is your alternative and your alternative is is to level up and to be one of a kind somebody who uses judgment who performs emotional labor not just physical labor somebody we would miss if you're gone and I call that personal inch. Ben And I know you described that person as being someone that's indispensable. What are the actions. Is that you look for. What are the kind of hallmarks that make these people. The linchpins really stand out in the marketplace. It is true through that I use the word indispensable but let's agree that nobody is actually ultimately indispensable that the world will go on without you but in the short run on some people are a lot more indispensable than others. These are people who bring a unique sensibility to what they do. You know I don't know if you're a bruce springsteen fan or not tickets to see Bruce springsteen on Broadway and they told you that he had a cold and his under study would be performing. You would would probably ask for a refund on the other hand. No one knows who the sound guy is and the sound guy might very well be doing something a different sound guy could do now. There are exceptions to this. The grateful dead had sound guys who built a reputation 'cause they were unique. So the question we need ask ourselves is do. I do this job in a way that's distinct. That's personal that shows that I care more than the average bear or I do. I do this job in denial standard way and I think that's a choice and you just get kind of the next question. I was going to ask you for the person that's listening to this. That agrees with what you're saying is now. I'm trying to assess themselves and assessing where they're at. How do you actually evaluate okay applying applying the role of a cog in my day to day world. I play in the role of linchpin which one aim. How do you actually look in the mirror and make that decision well? We gotta go sideways for just a minute so in one direction is authority and in the other direction is responsibility. Management is based on authority. Are you doing something you can can tell other people. They have to go along with responsibility unlike authority something we take. It's not something we're given. Are you taking responsibility for your work because the reason that most people don't WanNa be linchpins is not because they're not capable of it. It's because they're afraid of being blamed. It's easier to go to work and do what we were brainwashed to do. Which is to follow instructions to ask. Will this beyond the test to be able to say. I'm just doing my job and what it means to choose to be. A linchpin is to say I am taking responsibility for what is about to happen next. I am not doing it because it's my job. I'm doing it because it's the right thing to do and that's hard because we've been abused by enough boss's tricked by enough systems that it's easier to just phone it in and what I'm arguing is phoning it in leads to a downward cycle whereas taking responsibility leads to an upward one
"seth godin" Discussed on The Jordan Harbinger Show
"Car dealership. You can get hustled than the bus station in new york city that it's not bullying but it's in the same category that you know one of the hustle things that went around a couple of years ago is one way to hustle somebody. He is engaged with them a little bit and then ask for fame <hes> so what's your favorite color right by. Oh really my favorite colors yellow. We learned my book. It drives me. Absolutely the worst is jordan huge funnier work. This thing really changed my life and i'm like i'm having a good read here. This really would did you and then i go so this was buttering me up. You're trying to create an environment where i will feel worse by saying no. That's hustling jenner's something that you would do if you weren't going to get something in return rice. It's something risky on your part like sometimes people will say. I'm taking a big riskier. I'm asking you for so and so. What exactly is your risk. There's no risk what you're doing is trading favors and working your way up ladder after letter so that in a hurry you can hustle your way up and it is a never been easier and more socially acceptable to hustle and my point it is hustle is different than what that other word hustle means which is the hockey player who escaped a little bit harder the hockey player who always practices a little bit longer longer. We also call that hustle that was fine because you're doing it in service of supporting your team not because you're trying to trick your way forward and i think that when we we asked most people would you like to be hustled right. They would say no and if that's really the case then i'm going to propose to people people that they have a better way forward than hustling advocate often for taking this long-term approach versus the short term approach and that's a lot of people. I think they really love this when it comes to investing money investing in yourself for a business generally it's a good idea. It's more scarce these days which i think is an opportunity but i wonder how you or we would go about persuading people to take the long term journey instead of just what's going to work short term speaking of hustling right yeah. I guess i still oh come back to what is it that you're hoping for ideally a fulfilling career if you're trying to get to cleveland don't head south in michigan frightening. It's not gonna head in that direction. I've spent some time recently talking to eighteen nineteen year olds who are trying to move their way up and they are surrounded by images that say million dollars by twenty two or hustle porn. Yeah and it's like okay those those people show me what happened to them when they turned thirty. Where are they now because if the trajectory was straight line they'd be warren buffett buy the thirty they're not and what happened between twenty two and thirty what you see is these people are signed up for an endless cycle of boom and bust and they have to constantly presently engaged with new people because they burned all the old ones. That's what you want. Go modelo leave me alone but if you want the other path start living being the other path take a look at how long it took for someone to do it and do it and do it and the stories never end. I wanna be amanda palmer well well. Amanda wrote down exactly how to be a man upon it does not involve one day oprah called me and then i was a manda palmer. That's never the story wait for this. Don't call from the oprah but seth in the meantime. I know we'd set fifty five. We are at fifty five and five seconds. Thank you very much. Thank you find great big. Thank you to seth godin and we're gonna linked to a bunch of his books here in the show notes and we're teaching you how to connect with great people like seth reach out to people that you admire keep relationships going with people that you've known for years of reignite those old relationships that you've let lapse..
"seth godin" Discussed on Love Your Work
"Love Mondays newsletter. That's a cabbie dot net slash Mondays. Now, how do you market something? When you don't know what it is. And you don't know who it's for. So if you're anything like me, you feel driven to create, but it's only through the process of creation that your vision really starts to take form. It's only through putting that creation out into the world that you begin to realize what that. Nation means. So this makes it a challenge to market your creations. Because if you don't know what it is that you're creating you don't know how to sell it. And if you don't know who it's four, and you really don't know how to speak to those people. So I'm honored to have the legendary Seth Godin back on the show. His first appearance was exactly one hundred episodes ago. And that's just strictly coincidence. It was back on episode seventy seven this is episode one seventy seven my first conversation with south proved to be a really breakthrough moment for me to things that set said to me really profoundly affected me. They really inspired action me, and it took a little bit of time for it all the sink in. But the things that set said gave me the courage to self publish the heart to start and then after that other shorter books, so I'm still digesting this conversation here that you're about to hear. But I predict that it will prove to be a number big breakthrough. Because. Had some very directed. Vice for me, it helped me answer a lot of questions that I had from reading sets most recent book, which is an instant classic. Get is the book on marketing. It is such the book on marketing that it's called this is marketing so in this conversation, you're gonna learn what our status roles and how can you use status? Roles to help your product spread at this.
RAIN Podcast Business Summit is next week
"The rain podcast business summit is next Tuesday in New York in the US focusing on unlocking the podcast mainstream. There are great speakers including Google's Zach Renault. We dean NPR's Joel Zukerman. And Edison research is Tom Webster will be there. And you can be too. We give you a pod news exclusive link to get fifty percent off the ticket price in our show notes and in our newsletter. Spotify once a senior development executive to oversee our exclusive content strategy they say for the sports category. Dr Phil wants to produce a true crime podcast. He's already producing fill in the blanks and apparently apple flew some of its staff in to help his team launch. It wondering has launched wondering plus promising early access ad free listening and exclusive content for five dollars a month. Seth Godin lists five reasons you might want to. To start a podcast. Interestingly none of the reasons or anything to do with the listener IVA cts, a Spanish podcast host has managed to temporarily. Extend a license it has with the Spanish music industry to let you use commercial music on their podcasts. As we go to press global, the largest commercial radio company in the UK have announced plans to make over one hundred radio presenters redundant by networking breakfast shows across the country and some drive shows to Marco Armand has accused NPR of being quote empty and naive about the aims of their Bryant podcast analytics program and claimed it's all about ad tracking. And Joan Warner commercial radio. Australia's CEO has responded to our editors comments yesterday. They mine are submission. She says does not propose restricted access to podcasts podcasting has grown and thrived because of access via a multitude of third party podcast. Apps this quote directly contradicts her quote, which we published yesterday in our newsletter. And in our show notes, we publish three podcasts, including should this exist scam while and pod runner who workout music podcasts. Celebrating thirteen years as a podcast this week.
"seth godin" Discussed on Conversations with Phil
"We have to figure out Howard Schultz isn't gonna make your Cup of coffee, and I'm not gonna answer your marketing question, but we see you. And that's what people want is to be seen not necessarily for someone to come to their house and bring them lunch. That's that's obvious. When you say it, and yet, it's so like overlooked, I think I so many right Howard Schultz is not gonna make your coffee. Seth Godin is not going to be your marketing coach. That's that's gonna know. That's really funny. So so as we kind of bring this to a wind up here, you said something that really struck me. And that is the massive question that we need to ask about marketing. And that is do people like us do things like this. If we can answer that question, we can be a better marketer. A better salesperson better human if we can answer that. So what does that mean? And how do we actually do that? Why? Thank you move, the word due to the middle of the sense. It's not do people like us through things like this. It's the assertion people. Like us do things like this. It's up to you to decide what that is. And so you begin by saying who are the people like us. Really clear about who the people like us are. And then you got to be willing to say end the things like this are so so they'll give you quick. I give a collectible edition of the book come to his eight different covers and their nineteen in the random selection in one of the covers is of a guy named keytar bear. There's key Char's picture right now keytar bear is celebrity. He's super famous to a very small group of people. He's super famous in Boston to pedestrian who might go near the Boston common to someone who a certain age like certain kind of music Keach are bears. Legendary. Now, this Rury Trillium beer also serves people a lot like that and their craft brewer. So the overlap between keytar beard, Trillium, keytar, bear and Trillium beer. They should've called a keytar beer. I think. Was complete. And so people like us people who know who keytar Barra's, drink beer like this. That's the connection everyone else in the world. No idea. No idea. Okay. Are bears no idea which really embarrassed not for you. But for people like us, we're going to do things like this. And so in three weeks, they sold out every can they made. Wow. That is incredible. So enclosing here Seth. I I've gotta know. Are you are you going to like you? You've got collectible on this this one with different covers are you going to do another cereal box or purple cower? What's what's next for stuff? Go. The book only came out ten days ago, come on. You're you're you're always head of the curve, though. We are we we're working super hard on the seminars on the future of education. So we've got the bootstrap IRS workshop marking seminar podcasting fellowship in the. MBA? I think that's what my future looks like right now. And I the the changes in the shifts were helping people make are priceless. And that's what I've always wanted to do. So that's what we're doing. Awesome. Awesome. All the book is fantastic and kiss his Mark. I might be. But I'm also telling the truth, really good. So this is a fantastic book. This is marketing, and that's Godin. And hopefully, you learn something today because I did Seth I always learn from you, and I appreciate you so much. Thank you so much. We'll see next time. Take. Thank you, South Sea assume then is there anything else I can do for you, by the way. I'm very happy. This was super fun. I hope we got a great response me to thank you against a pick your bye bye..
"seth godin" Discussed on Self Made Man
"Enjoy those now, let's welcome. Mr. Seth Godin, Seth Godin. Welcome to self made man is an absolute pleasure to finally have you on the show pleasure to be here. Thanks for this work. You do. Absolutely, absolutely. So man, I've been I've been sitting here for the last day and a half going through your brand new book. This is marketing, and I've got so many questions that might my biggest challenge this morning was where do we start? So I guess I want to start by asking you what inspired you to write this book? I don't do any consulting or coaching. But I do give free advice the people I care about. And what I found was that people who had big businesses a little ones nonprofits who were trying to teach or make some sort of change kept asking me this aim question. And that over and over what I heard was that people who are doing things that they cared about. And that they were proud of where frustrated that they couldn't make the impact they wanted to make. And so I built an online seminar called the marketing seminar six thousand people have taken it and put the best of what I could think of in the form of fifty video lessons in it. And I got to watch all these people interacting with each other. And with the work and that made it pretty easy to turn it into a book because for the first time in my career. I got to play test to test out the work. And so the goal of this book is. The hand it to people who are already are on the path of trying to make things better by making better things and have them be able to have a conversation with their peers. But how they could do the work more effectively. In the the first the first couple chapters of the book, you really take the time to define what marketing is to you these days versus how it's been defined in the past. Could you go through that real quick? Well, you know marketing was an accident that.
"seth godin" Discussed on Marketing Over Coffee
"Seth Godin is new book is this is marketing, you can't be seen until you. Learn to see we've had him on the show a bunch of times, I'll have links in the show. So you can check out all the past interviews, but for the two people left in the world that listened to the show that have not heard of Seth Godin over a dozen bestselling books. He started out with marketing and over the years has moved into broader topics and a lot of it recently changing the face of education. Then we'll we'll check in on his marketing seminar and the MBA program, but this latest book dives back to marketing kind of all the way to the roots of permission marketing, Seth thank you for joining us today. It's so good to talk to you. Again, what did loop you about was it the marketing seminar and the work you did with the courses that brought you back to a marketing book. Well, maybe what happened is marketing changed and marketing came along to where I've been headed, which is that what market is do we make change? Happen and the changes up to us. And if we want to change can be trivial like increasing soybean consumption among this people in zip code, or it could be we seek to change the way people engage with each other change the way they learned changed the way they see their future. These are all marketing choices, and when I built the marketing seminar, which about six thousand six hundred people have taken I got to watch in real time. How people learned and how they changed and what resonated what didn't. And I realized that that was a book writing itself, and I decided that with all the nonsense and the misunderstanding. And most of all the selfishness. That's been brought into the world of marketing. It was time for someone to say. Nope, that's not what we think marketing is should say I've gone through pass of the marketing summer. So I got a chance to see this. And it's funny because I think my experience of the book was definitely different because I had already seen a bunch of these things. But one chord that keeps coming back as empathy. You know, the idea of marketers putting themselves in the shoes of others. And then finally the last night. A light bulb went on for me in that this is even bigger than marketers. And and just business in that empathy is what drives change and makes things happen in the world. Did you think about that overarching message or was just kind of saving marketing and getting this new message out there what drove everything? Well, you know, I'm a megalomaniac narcissist who sufficiently in love with this topic to believe that everything is marketing that when you hand your two year old digital device at dinner because you don't want her to talk to you that they marketing act and when someone is running for office, that's marketing act. So I think that marketers which is all of us who want to make change happen. Have to have practical empathy. Not the empathy of your good person. But the practical empathy of. You cannot have a prayer of changing someone if you insist that they know what, you know, believe what you believe want. What you want and do what you do. That's never going to happen. So the only way we have to make things better is to imagine that someone else believes in wants and fears something we don't and acknowledged that. That's okay. 'cause if you can't say, it's okay, you have no foundation to stand on. So as far as empathy even the subtitle. You can't be seen until you. Learn to see the internet change everything just because it was not built to please marketers. Right. So marketers are people with keys who are running around like crazy looking for locks that they fit into. There's this belief that if you have money you can exchange it anytime you want for tension, this belief that if your boss says, you have to grow market share you have the right to do anything you want to to steal attention to have that happen the alternative, which the internet has. Made clear is your way better off finding a lock and making a key that fits it. And the other way around that the alternate of is to understand that attention is earned, and it's precious and that attention can lead to trust. If you keep your promises and that trust even more than permission is.
"seth godin" Discussed on The Oatley Academy ArtCast
"From a recent podcast episode by Seth Godin. Yes. And it's an amazing story before I tell it. I wanna give a trigger. Warning. There's a dire circumstance in the takes place in the story, and it might trigger some folks it's not graphic. But it is dark, and so yeah, just wanted to to preface there. But the story comes from Seth Godin podcast. It's a new podcast called a Kim. Bo in this episode called placebos. Seth tells this story of a man who was part of a an experiment a double blind experiment for an antidepressant. And there was a group that was getting the real antidepressant. And then there was a. A group that was getting a placebo and both groups of people struggle with depression. So this guy was taking the placebo just sugar pills. There's no medication at all. And one day. He's feeling extremely depressed. And he attempts suicide by way of overdosing on the placebo. And it almost works. He's rushed to the hospital. His condition is severe and several doctors have to convince him that he did not in fact overdose on pills and only then did his condition stabilize it was all in his head. Yeah. The whole thing was in his head in because he believed so completely that he was taking toxic doses of a medication. His body was responding as if he had. And so yeah, I see artists doing the creative version of that. All the time. I see I see this all the time. And I hear from artists who write me and reach out to me on social media. There is a failure. Or the threat of failure. That sends them into this downward spiral and they ruin their own creative life because they think that failing in their artistic growth journey somehow invalidates their very existence, and it just breaks, my heart. So these negative thoughts are to the artist what the placebo was to this man, taking part in experiment with the same wheel world concept. Quences exactly the way I have been phrasing. It is be careful that you don't connect failure to your self worth. Because if you do you might be committing artistic suicide. One example that comes back over and over and over again is this artists Meam that's been going around. Now, the mean as I understand is. Sort of a remix of a tweet that was posted by our good friend Kazuki Belushi a couple years ago. I'm not sure exactly when it was as best. I can tell this tweet went viral, and then it sparked all of these other re-mixes, but Kazu's tweet was sort of a confession, and it was tongue in cheek and therefore kind of funny and heart warming and the important thing to keep in mind about Kazu's tweet is that he is just saying here's something that I have been struggling with..
"seth godin" Discussed on Don't Keep Your Day Job
"You're the best and i i'm sure everybody's feeling that and feeling a little taller because you were here does it thank thank you you thank you for the work you do show up week after week thanks all right we'll let you go thank you oh my goodness what a treat to get to sit with you seth godin and you're so smart and kind and it's just like i opening to hear your perspective on life so here's some takeaways number one we need a radical amount of empathy to transact with others and engage in the marketplace number two don't interact with people in a way you don't like just to say you're maccarone artist number three show up in a place where there scarcity and solve a problem that is valuable to others number four to own your career you can't copy someone else's story number five ask yourself who is this four what changed my seeking to make and for the people i want to change what story did they tell themselves number six tell bad stories relentlessly until they become better number seven dance with the fear use it as a compass to find out how people react number eight customers don't want a better oil painting from you they wanna feel good about their purchase number nine embrace the smallest bible market you don't need to be the most famous or most expensive business to be a success number ten get out of about to start mode merely start number eleven don't quit in the dip and number twelve we all want to be seen but the best way to solve problems and create happiness is to see the people around you so many of the things that he said just now we're just so unusually inspiring you know like the way he looks the world it's it's amazing and i can't believe that he said that whole thing about how the thing that really matters is just making people feel seeing i mean it's so simple but it's shows why he is so special because he gets it he really gets it and if that's true if that's what business is really really about if that's what ole to help something to grow radical empathy seeing other people understanding the needs of other people that make so much sense and i.
"seth godin" Discussed on Impact Theory with Tom Bilyeu
"You're listening to the impact theory podcast your source of empowering ideas and actionable techniques from the world's highest achievers join host tom bill you serial entrepreneur and co founder of billion dollar brand quest nutrition on a journey to mock your potential and realize your vision of success welcome impact theory everybody welcome to another episode of after impact i'm your host tom bill you and i am here with none other than agents smith mr bill you what is up i'm super excited to talk about this episode this week the one and only the one and only seth godin he's in the house sort of he's he's here in spirit it was amazing to have him here i think that this is my all time favorite episode of impact theory i can feel that's in right now it was one of my most enjoyable to research four sure and then he's a really nice guy i really liked him he seemed so genuine so caring he was he was one of those people that when you complimented him he didn't just brush it off or anything he liked paused to say thank you that means a lot and and i don't know there's something about that when people are that way that really shows me they they they have like empathy and they care for other people you know i love the episode this is after impact is the show where we unpacked the impact of this except side with seth godin he is the marketing genius entrepreneur personal development guru he's kinda got it all going in this episode hit on every one of those levels.
"seth godin" Discussed on Impact Theory with Tom Bilyeu
"Era education possible so please help me in welcoming one of the most sought after speakers in the world the creator of the brand new podcast akimbo the man who has been called the ultimate entrepreneur for the information age seth godin pending on after that into i like who who's he talking about it doesn't sound like anyone i know the frustrating thing about writing your intro was i kept having to leave things off i was very generous if it is really incredible what you've managed to accomplish in your life and what i found fascinating because i know you as an author have read a lot of your books which really and truly by the way of influence me as an entrepreneur and i didn't know as much about your entrepreneurial journey so diving into that and seeing how many risks you took there how many successful and unsuccessful things you attempted was staggering and then i think the favorite thing i came across in research and use this concept where you told people to fly closer to the sun and i promise nothing bad will happen to you what do you mean by that well i'm not sure i wanna promise anything but i know money back guarantee here the story of is fascinating to look at from a cultural perspective it's been around for thousands of years we all know it daedalus nncholas go to a desert island daedalus the dad makes wings out of feathers gives them to a son puts him on with wax says to his son obey your father were flying out of here don't fly too high because if you fly too high the wax will melt and you'll die and we all know what happened it chris got up at he he had you bris he disobeyed his father and he died except that's not what the myth said in seventeen hundred or fifteen hundred or twelve hundred they changed it used to say but more important don't fly too because if you fly too low the water in the middle way down your wings and you will surely perish took that part out aren't you think they took that out they took it out because the people in power the industrialists want us to fly lower because it's easier to ignore us it's easier to keep us in line to get a factory job that way people who have the uber is too.
"seth godin" Discussed on Short Story Long
"I quickly figure it out what acne equity was what it met and how is monetize by didn't take long as a as a perfect crash course yeah and i think that also led me to say um i spent so much time looking at other people's companies and diagnosing their problems and trying to offer these solutions through our consulting packages that i thought oh i could do this on my own i could be an entrepreneur so i started an internet company was called freeport actually read a book called permission marketing by seth godin nonanimal you're talking about right or no different different bookies a great author but i mean a brand permissions or owes as a separate it it was back in the late 90s and it was his idea that direct mail in direct response marketing is going to be transformed because email will allow you this one to one communication in hypothetically this idea that a customers only going to be marketed to bites by message they let in you like it it they'll give you permission there'll be no more uninterrupted of marketing you won't be able to say dude by a car when he's not in the market for car yet because he is in raises hanan say send me car offers now yeah and it was sort of this idea that marketing was going to get transformed the people are going to self select the messages they wanna see that email was going to take away the cost of postage which up to that point postage was this huge friction on doing direct response marketing so i read this book and i thought how there's got to be a way where local businesses could reach out to their customers track their customers and induce them to come back in the you know hey wednesday lunches on sailor friday all our green tshirts are half price whatever their he'd selling uh and so i created a system where.