Aired 4 months ago 2:16
RAIN Podcast Business Summit is next week
From the news
Aired 6 months ago 78:10
Seth Godin 1/1/19
Seth Godin on an all new episode to get us ready for 2019!
The Moment with Brian Koppelman
Aired 7 months ago 44:30
Modern Marketing: Wisdom From Seth Godin
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn’t working for marketers today, I interview Seth Godin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […] The post Modern Marketing: Wisdom From Seth Godin appeared first on Social Media Examiner.
Social Media Marketing Podcast
Aired 2 months ago 38:18
Writer, Speaker, Business Storyteller Seth Godin (#69)
Modern Business Storytelling with Seth Godin He’s an author of about two dozen books and says: “The future of publishing is about having connections to readers and the knowledge of what those readers want.” Seth Godin pioneered the idea of permission marketing. He’s a storyteller in written and spoken formats. You can find him at his blog, where he upends the old adage that more is better. Sometimes he writes only a relatively few words, yet gets a ton of attention. His latest book, This Is Marketing, takes a look at the modern marketplace and teaches us that you can’t be seen until you learn to see. Seth says one way brands set themselves apart is through their story, or their brand. “Brands aren’t logos. Brands are promises. If Nike opened a hotel … with your eyes closed you’ could figure out what it would be like. But if Hyatt came out with a brand of sneakers, no clue! Nike has a story.“ - Seth Godin on story and brand
The Storytellers Network