27 Burst results for "Seth Godin"
The Ziglar Show
"seth godin" Discussed on The Ziglar Show
"I've been roasted beans for over a decade now and i really really enjoy enjoying coffee. I enjoy making it. I'm on a french press. Kick right now. And i just play with it and yet you don't drink it in my first thought was who drinks it. Who gets it if you come over and make it for my wife every day. I make it for matty In my office. I make it for the people i work with just gives me pleasure every once in a while i'll taste it to see if i'm onto something. Unfortunately my body and coffee don't really agree. I only have two speeds. And you don't wanna see the other one got got it got it okay. So last night. I mentioned in a text to my dad that hey this interview and he said well he said he said oh shoot i sent you some of sets because he knows i'm foodie admittedly i love coffee. i really appreciate burma grapes. I i like chocolate a lot. And he said i'm reading his texas. I sit you some of seth favorite chocolate and was hoping you'd have it before your interview with him. It's amazing it was sent fedex yesterday so i won't have it but i'm not sure if i'm pronouncing ashkenazi. Ashkenazi is one of my favorite brands. Run by a guy named shawn eskenazi. Who is a generous soul. He is uplifting the lives of the people who grow the coffee of the growth of kelco beans their families He does business in a way. I wish more people would and then if there's any money leftover he's busy putting kids in his town in missouri. Who need help through school. And when i thought of starting a chocolate company there are two big reasons. I didn't won the people at rogue chocolate. Make a better bar than i'll ever be able to. And sean eskenazi is supporting his community. Better than i'm willing to cause. I won't get on the planes to the philippines so between those guys and my new friend robbie at ritual in park city colorado and the people sharpen burger who keep flying the flag. There's a lot of being debare chocolate out there to be admired. So thanks for your dad for supporting eskenazi in the work. He's doing well just so you know i'll be sampling for the first time i guess today or tomorrow and wasn't able to before this call on another similar tangent which is personal but as as i in so many others look to you for your perspectives on things. I'm going to ask this on food. Note so i am very involved personally. In in health and wellness and functional. Medicine is the terminology focused on root causes and helping us be fully functioning but involves i have always in continue to refine my own diet and i'm aware that you do too so in your viewpoints your your personality. Your own body works a question. I often ask my dinner table. Because i'm really looking in hunting for people's viewpoints their passions or lack thereof is. What's the the birthday the ultimate the celebratory meal. Well i i wanna commend everybody here to a e book i wrote. It's free. it's called it's about placebos. You can find it by typing my name in the word placebos into your favorite search engine. It's only about thirty pages. Long placebos are really important. Placebos work they work better than almost any medicine known to man placebos make so you cannot get an overdose. They have no side effects. We also know from recent research that placebos even work if someone tells you. It's a placebo that they've done. Studies were doctors. Hand you some sugar pills and they say these are sugar pills dera placebo. Take them twice a day in your back. Pain will go away and it does so. I'm a huge fan of placebos placebos. In my diet i get frustrated. People who pretend they are doing science when they talk about nonsense like free radicals and probiotics. That clearly aren't being delivered in a format where the science can actually make any sense. So i'm all for it. But i go in with my eyes open knowing. I'm buying placebos and i'll just give you one little aside. I had a really bad cold. I got one about a year. And i was had a fly somewhere to give a talk walked into a health food store and i said to the clerk behind the counter. Look i'm miserable. do you have any placebos. And she turned to the instead of the owner. Hey marseilles there's this guy. Funny wants placebo. Do we saw that brand anyway. I smell a business opportunity right here for a new. A new line of supplements placebo. It would be really powerful but anyway the point is i e what i eat when i want to eat it and i don't need an excuse because i don't go off my diet. My diets what. I like having eat meat and more than twenty years. I eat almost no fat. I don't eat gluten. These are all things i have chosen to do. And so when it's saul pretoria dinner mostly what it means is. I'm not compromising for social reasons. Meeting the stuff. I always eat because it makes my body happy. All right family question here In regards to zig. But you already mentioned that you. I was going to ask. You have two sons do they know zig and you said yes they do is that tell me tell me a little bit about introducing them. Yeah i generally don't talk about my kids. I would say that. They are both aware of him. But we live in a totally different. Snacks is bite size age. And most people coming up aren't gonna listen to the seventy two hours until they were out but the seeds have been planted. So why don't you check in with me and ten years and i'll let you know okay. Beautiful i will likewise. So i wanna hit this one. This was an important statement. I heard again. I gotta give credit to the two two and a half minute just blessed testimony you gave about zig on the recent tim ferriss interview and you said to him. You said zig. Is your grandfather. My grandfather tony robbins grandfather. None of us would be here if it were for zig. That feels like a big statement. I mean you again are often cited in my circles at least as one of the if not the most influential voice in business. Today you're in your prime has not been in his prime for awhile even though the message continues to grow like wildfire but for you to say that statement to today and some of the past influential powerhouses people in the world. That's that's significant. Where did tell me more about that statement. Well i i spent a lot of time looking at history thinking about history. The history as i understand it. You know we start with ben franklin. There's then there were a whole bunch of people in the eighteen. Hundred two were pretty. Much charlatans in the early nineteen hundreds. Dale carnegie comes along surrounded by the titans of industry that the andrew carnegie so the world and He establishes a standard for what it is to be an ethical teacher of public. Speaking salesmanship being a significant member of the community carnegie turned it into a school and he gave hundreds and hundreds of speeches. But it wasn't something that most people could imagine doing and then zig was one of a few people in the generation after that who established that you could come to a town. You've never been to before. Ten thousand people would fill an arena. You could stand up in the arena. Say what you believe. Say the the life you've been living and not just motivate but educate people in a different way of standing and then on their way out. Have them leave with this intellectual property that they could listen to over and over again..
Insight Out with Billy Samoa
"seth godin" Discussed on Insight Out with Billy Samoa
"Who else would be an example and maybe provide a few other examples of when you say practical demean something that people can implement into their own life. Is what you mean and Maybe give a few other examples of people who've done that well absolutely so absolutely. Billy implementation is definitely practical. So plug and play. You can just plug something in and you'll immediately at the result so it was a couple of people you actually might not know a couple people but one of them's definitely peter. The'll his book zero to wine. Is i believe probably two for me personally. The most important book. I'll read in my lifetime besides thirst by scott harrison peters one of them for sure i think scott harrison is also one of them in the way that he completely changed the way. We look at nonprofit and how we stack nonprofit work in service of culture instead of fighting against it working with it to be successful sets sets a good example. Another good example. You tough so ray dallaglio. I think incredible example as well the idea of radical transparency. How do you like you had like bridgewater. Associates has hedge fund had such an interesting concept. Where even the most senior person at the firm some entry level employees can give them feedback. And they'll take the criticism as if it's the same thing that's another great example of someone. I find super interesting and fascinating other people as well as lewis house lewis house. Actually what's interesting about him. It's not the simplicity itself it's his simplistic way of being. That then leads to simplify the knowledge of others. Those kind of like a meta there. Where because he's a simplistic columbus guy when he goes up to the other thought leaders of this generation. He's able to simplify bear content in a way. That's never been simplified before so those are just a couple of power that's not powerful approach to right if you're able to synthesize and take other people. Hey what's up. Chris delaney in the house Thanks for your insight. capital Approach to capital impacts long tail big picture problems facing humanity always bringing always bringing insights there delaney. Thanks man thanks for being here. Wanna think Lisa marie heuze Nathan pepper. what's up nathan. Good to see you. gonzalo nathan's in san jose Lisa marie in connecticut. Where i think Delaney are you still in florida But yeah no. So we're we're we're out of time. We have a have date night tonight. So i have brendan suggests salsa dancing. I don't think that will happen but something's but we'll have a date night tonight. I love this theme to talk about amazing. Human beings remarkable human beings in really dive. In and unpack some of the brilliance of the contributions. They make to society to live to all of us and hopefully by for those who are able to listen today and watch. Hopefully you got a few valuable insights. Maybe you'll check out some of the people bullet we talked about obviously set up a primary person that we talked about so Brendan final word. What were your thoughts about this about this session. Would you like and then where do you. Where do you wanna go next. I love it. I love it. I think this is a great start. I just love talking you to be honest every day super fun because it always leads to different rabbit holes of thought that not many people on the livestream not many people on a podcast. Really explore like for example. A lot of things of seth godin and i was thinking through the suspect. We're talking all right. Like he is in many ways immortal of ideas. And there's a lot of great nuggets. There that i feel not many people can catch on about sets work too excited for the future and what i especially like is the deep nece..
Insight Out with Billy Samoa
"seth godin" Discussed on Insight Out with Billy Samoa
"That's fine. that is my wish though. But my compromise. If seth was ever listening to this is are you familiar. Ray dallaglio principles. The book principles beret delhi yet. So i would love a seth godin version of that book. If you just gives me that. I'll be damn happy because he never gives life advice. And i think it's so sad. It's such a disservice. I was like okay cool. You don't want to tell me about your eight year. Old child had okay. We're good okay. You lived your life. It's your life you've given so much to humanity. I'm good but could i get a redel. Eeo copy of set like. Can i get a set godinez principles if i got. I'd be very happy. Yeah like life fundamentals. From seth godin. Okay so before we wrap up. I do want to set the stage for future episodes into do that. Here's the question. I have for you in one hundred or even two hundred years from now as society looks back on great thinkers thought leaders authors or even successful business people that you'll on must of the world who are the people that are going to be most talked about most known most written about then that live today. That's super fascinating highly. Subjective also at. It's a great question. I've never really ponder. Here's my thoughts for me personally k. Any thought leader. That's layered in common sense practicality and that is practical in a way that no other thought leader has been able to push it to are the people who are going to be remember. I'll give you an example. Richard fireman is one of the greatest physicists of all time and also one of the professors of physics and explains physics. And such a simple way though. I can't explain it today. But explains a simple way that people who are enthusiasts physics who are growing up his kids watch that video in one pursue sciences. I'm not saying those are the people that will be remembered the most because the eccentric characters is a lot of factors that we can't control but for me personally the people who strive for practicality whore able to make the human journey ten times easier are the people who will be remembered. So let's say in such case he's done a great job. Dispelling marketing thought leader. Marketing will live hundreds of years to be honest. Should the tools will change but the principles never will culture will always be relevant status will always be relevant and that's only he pioneered the way of thinking in that way. I'm civil public speaking my hope. Hopefully you know. Is that a simplify public. Speaking so much that the whole idea of gloss o phobia which is the fear of public. Speaking doesn't exist. At all. Which i forty years. I guess to pull that off. I don't know if i can. I guess we'll see but it same thing with south right around marketing. Gary vena chuck around hustle hard work. What are the right principles for success. Tony robbins right. What does it. What does it mean to lead a great life. And how do we motivate others to do the same. I think for me the people that i find. I'll find the most interesting who aren't necessarily the best but are the ones who are able to take knowledge and disseminated in such a practical simplistic way that somebody who's starting to get zero. Who had the hunger of getting better can easily access those tools and learn at warp speed. So just going to layer deeper as we think about simplifying concepts in taking things that may otherwise be complex or difficult to manage and use and implement.
Insight Out with Billy Samoa
"seth godin" Discussed on Insight Out with Billy Samoa
"We'll probably talk about louis house probably talking about tim fairs. I mean we'll talk about a lot of people so share some ideas. Put it in the chat. Let us know who you want us to dive in and talk about. But what do you know about his earlier. Days his days where he really started to form his thought leadership. How did he study. who did he study. How did he develop the the thoughts that he has. That are so now well known but it started from somewhere. Look it's the right question to ask. Billy and unfortunately i don't have a very good answer for you and that's what my third critique isn't really a critique it's a wish seth godin his private on purpose private yeah right. He doesn't. he doesn't like talking about his life most of his stories about his life that our personnel are very cheesy. It's never vulnerable. It's never ozone dispense. There's a couple like to his credit. That are that. I actually don't remember right now as we're talking but it wasn't deep enough like like as like as a comparison like louis house who's a very famous podcast as well as someone i very much admire. He had two episodes full episodes two hours on his childhood abuse. And how that taught him and all that and it was amazing it was eye-opening and it completely made me look at loosen different way south deaf. He's like the opposite. He doesn't go there. And i believe to take his side for a bit. The reason i think he does that is because he wants to put emphasis on the ideas. Rather than the person behind those ideas. And i think that's fair right. That's his choice. And i totally respect. Which is different than gary vinter check. But he's different. He's the opposite. He's like the person behind. The idea is just as import is the idea. And what's great is they can. Both be successful can both get along but the reason i mentioned the autobiography is because i just thought of now that you ask the question to be honest is i feel it would be a good service to humanity especially in this final days because it would it would it would give us insight on specific aspects of his life that are not in his books that get pre filtered out so for example. Let's say sat goes. This is my thought leadership. Nice and cookie clean. You know it's kind of like taking a sandwich. Removing the what is it. The sides right crest right cross and the so. You're sitting like a fighter like this is really good..
Insight Out with Billy Samoa
"seth godin" Discussed on Insight Out with Billy Samoa
"Back to my karaoke i realized it's also the best way to practice pronounciation like i'll give you an example. Let's say did italian right now. Boone jordan style mugabe allies. So i just said hi how are you. How's it going right. Japanese ohio is. I must thank you this hi good morning. How are you and in korean. As nozzle which is high and franchise komo levels z so notice. I'm switching effortlessly between languages. I don't know to speak most of them. But what i want. People to pay attention to is my pronounciation between those languages is very good. Why is that. Because i practice pronouncing words. I don't understand. it improves my pronunciation. But going back. To seth. If i never took the risk or i just said something like You know what there's nothing. There's no correlation billy between karaoke in public speaking. What will people think of me. I wouldn't have created something useful for my clients or people are listening to implement. That's the magic of seth godin is. Take the risk. Because it's the only way to live a life filled with meaning and then you a third. What i guess too close is just like how generous the guy is. honestly generosity is king and and he embodies. I think it's absolutely insane. That charges one hundred fifty thousand dollars. A speech yet still takes time out of schedule to take thirty minutes and going podcast for nothing and a lot of times. They're not big podcast. He's not doing it for him. he's doing it for them. And that speaks to the generosity. So i wanna talk about number two one more time in specifically this idea that i have of the power of the mash up and when you take two things and you put them together creates a completely unique thing and example is i. I did several posts last year. I did life lessons from ferris. Buehler's day off or life lessons from you know fast times at ridgemont high. And they did really really well not only is it pop culture that people are curious about and people have this feeling about these films that you brennan probably haven't even seen but but the point is people appreciate when you take two different things and you put them together and i use the moore's effect right know marshmallows or gray graham crackers a chocolate's great you put them together and it's something totally different it's mind-blowing it's like you just can't you can't beat a sa- bars and so when we're able to take two things and put them together. It creates something that is a lot more to evers consuming it whether that be a movie right and this is how movies are pitched. It's harry met sally meets revenge of the nerds right. I mean it's probably not that but you get the point is like you take two things and you put them together. And it's giving you something completely unique which is very similar to this idea of the lens so wanted to say that but actually i have a question about something that seth does and that is because he does a solo podcast. He's able to optimize his content in a way. In which you've highlighted. You brought this to my attention. That is unique. Let's be real about this. When you're interviewing somebody yeah you can edit out. The bad parts are the not so great parts but the reality is it's a more of an organic free flowing conversation there's gonna be highlights and some average parts but if you curate the content you could make it super.
Insight Out with Billy Samoa
"seth godin" Discussed on Insight Out with Billy Samoa
"Rather seth godin is very open to the fact that because he so controversial most of his ideas are wrong But it's that ricin ray but the risk but the point that he drives right instead. Quoted says this on his podcast. He says the goal of my podcast. The goal of my lessons is not that i'm right. Every time is that i can help you see the exact same thing from a completely different lens. They didn't look at it before. So take weddings as an example. Something completely random. Nothing really dude sets work. Here's a whole episode on the wedding complex super fascinating and basically what he says in the episode is all of us. You know we. We want to all these amazing things in life. But why do we spend all this money. on weds. it's like fifty thousand dollars for like a day and you're all sitting on different tables. You don't really get to meet most people. It's not that great if it experience the food isn't that great the dj's but at the same time if you took that same fifty thousand dollars and let's say let's say i was getting married which i guess is going to happen soon. I look i go okay. You and twenty people. How can i just spend two thousand dollars on each of you and let's just go crazy for a week like crazy. Would it be a better experience than just sitting at a table for a whole day. So what's the point. I'm driving the point. I'm driving is set as an inventing. Anything new set is showing us the same thing in a completely different way. That creates such a mind blowing experience. Where you just go. Wow i never thought of it that way. That's signature. Seth will let me just say real quick on that on that point. It's because he. Does you pay attention because human beings are hardwired to not pay attention to the things that are the same. The things they're used to. We are literally hardwired to not see the things that we know will be there when we do pay attention is when there's a pothole in the road when there's something out of the ordinary when there's something unique or different or when there's a new lynn's put on something that may we may be seeing all the time. We're looking at a different perspective. So then we are able to appreciate and take in what he's sharing in a much more powerful way than if he were to do. Do it in a normal way that would just get forgotten and i think this is why when we talked to our last episode. Y one of the things. We're going to be talking about is how do we take a commonly held belief and turn it on its head. How do we take commonly held believes in any industry..
Insight Out with Billy Samoa
"seth godin" Discussed on Insight Out with Billy Samoa
"Permission based email market which is great fun fact in and of itself but carry carry on correct and he was one of the i also he was also one of the first took pioneer email marketing a service when he founded yoyodyne in the early nineties he would go up to companies like fortune five hundred zero. Hey you should use email your marketing strategy. What's email like let's get talking. And of course you know. He had a really good exit. He sold to yahoo for a lot of money and that's how he became wealthy so for him thought leadership was never away to enrich himself and it was always away to constantly push his own energy so that at the end of his life. This is how i interpret is work where he never says this this part. This is how i interpret at the end of his life. He'll have this unique. It's a unique body of knowledge. That only seth godin could have created. I mean think about what other person that will ever exist will have books titled purple cow tribes lynch pin all the same sentence. It just doesn't. It's very unique and he's always rolling purple ties very. He's not afraid to embrace this controversy and he does it. And that's the beautiful. Part about seth and white tops doesn't service of humanity even today. You're not actually what's crazy about set. Let's let's get into the real nitty gritty. He has answered not one but two of my questions on his podcast akimbo. So what do. I mentioned that to what one you should go. Check out my features kin- kin- was that one of the things you sent. That's that's awesome. Yeah but the. The reason why i mentioned that is an even more important question. Why is he bothering the dude. Sixty three. I've never give him a dollar. Why is he emailing me. And saying hey. Could you re pronounce a great question. Why is he doing this because all the questions they asked extremely hard he spent five minutes answering them and he wouldn't even have an answer. He's thinking through the answer. I was just like what were you putting yourself through this and dots. The magic of seth godin is. He's playing a different game and his game in my opinion is a hundred years from now. Someone's going to pick up purple cow and it's going to change their life. So whenever i saw the i brought back into my work. Even if i wasn't making the money he did. I knew when i started master. Talk when i was twenty two or something some loser on a couch. My mom's couch. The reason i did it was because in my head especially six months into it one hundred years from now. There's going to be some little girl who grew up to like the next elon. Musk that's probably gonna have the next ten years to be honest. Who watches myself..
Legal Marketing Minutes with Nancy Myrland
"seth godin" Discussed on Legal Marketing Minutes with Nancy Myrland
"Been going through and what we're going through right now. We're still a little bit in the middle of this. It's really hard to tell because we're not sure what's going on right now with the variant. But as i mentioned a moment ago everything has changed but nothing has changed and the need has always been there for you to dream about the future to take smart dose of the past and fold in the reality of what's going on presently and then try to cast a vision for the future. That's just what you do that comes with the job. But to thrive passed this year next. You can't simply continue what you've been doing and expect it to be enough. The pandemic and the economy as well as evolving client expectations won't allow for that to continue. There's too much that's going on and there's too much that has changed. It's really all too easy to continue down the same path as you have for the past several years because at path might have worked well for you in fact it might have been very profitable but accepting the known of today will rarely result in the growth innovation. Client focus and prophet that. You need to stand up and to stand out to the marketplace. As being special as seth godin said in a post. I copied this town back. In december. mid december last year was actually december seventeenth to be exact. Seth said for understandable reasons. We spend a lot of time trying to avoid blunders and minimizing mistakes. But if that's all that we do we've given up the chance to do something magical if you're working on the frontier if you're leading creating or inventing you signed up from mistakes. That's the price of innovation. Will seth this right law firms might feel like they're in a convoluted episode of the wild wild west right now they're conditions that have been thrust upon you. They're forcing you to sweep. Every bit of dust out of every corner pull all the cushions out of every charon couch and to revisit every practice and purpose that exists and to pull out the most innovative yet the safest course of action that will help guide your firms as you transition out of this unbelievable and i'd time that we know is the pandemic. It's your time. And it's your responsibility. Really to create something magical as seth said to gather the bits of gold dust you can find in your firms to discover all of the coins behind the proverbial cushions to rally the dreamers the doers and the deliberations into your actual and virtual boardrooms to as seth says. Do something magical for this moment. You know who those people are don't you. Let's talk about them. The dreamers the doers and the deliberations the dreamers are those people in the firm are usually positive and visionary always thinking about the what ifs. They're dreaming about the future and how it can be for the firm and really for themselves to. They usually see the opportunity in the firm. they see it in others and even see it in themselves. You need and want these people because they aren't typically wound up tight with fear because of having tried and failed in the past. They don't typically say. Oh we've done that and it didn't work so we're not going to try it again. The doers are those you know you can go to when it's time to get something done or who are always ready to implement. And sometimes they do even before they're called upon to do so because in their minds they know it's time and it's the right thing to do. They can be those people who go by the ready. Fire aim method of living running through life and or work making decisions and implementing before seeking approval being perfectly fine knowing they might have to deal with the ramifications later. All doers aren't like that. Don't get me wrong. But some are their bottom line is that they aren't necessarily the visionaries or the dreamers. They're the doers. They're ready to go. And then we have the deliberations those of the people who wanna take time to mull over decisions. They're wise and they consider every angle and the ramifications of going down different paths and they can be irritating to the doers. But they're great to have around because they will sometimes help you see what others aren't able to see. They're pretty cautious and they're usually very caring and you might find. You need to provide a gentle nudge to help the deliberate offers to move forward but not always there thinkers and their planners when you think about it you need to bring all of these people together to help plan in transition and this doesn't have to mean that what you are creating and what the decisions are are for every moment or that there are lasting or that you can't change them but they need to be right for this moment as you work through the remainder of this pandemic i mean your plans can and they probably should change again in a few months or a year in five years because just as it always was before the pandemic the world changes every month year and five years so of course your plans need to change to. This is one of those moments and time. That is both a bit scary in really bit. Exciting when you think about it because you have the opportunity to bring as many of your people. The dreamers the doers the liberators into the fold as possible to find out what they're thinking doing and feeling and how the firm might want to adapt accordingly and that means being willing to listen to people in every nook and cranny of your firm not just lawyers into ask for focus on validate and consider their ideas too. Because your people are amazing. And they're often able to see and suggest solutions that you might have missed because you're busy or maybe that's not the way that you think and you might also find that they reinforce ideas that you are already thinking about which helps you move forward with even greater confidence which is good. Sometimes you just need to hear it from somebody else and also you need to be ready to ask clients what they're thinking and what they're going through what changes they've made because of all of this and what they think about the changes you're thinking about making they are the reason you exist so they need to be a part of your board of advisors whether you have a former one or maybe this is just a pop-up board of advisors every now and then when important discussions like this or taking place they will feel a sense of ownership in you and the firm when you run these things by them and you let them help you make these decisions and validate your decisions in the probably give you some really really good ideas to the you might not have thought about mean. You're very very smart. People you've been trusted with the management of your firm for reason most likely because you're a leader and you have the ability to bring teams and people together. I would say use this time to flex all of those management muscles because what you'll find. Is that your path through or around. This transition. Out of the pandemic will be much better informed. Your decisions will be sounder. And they'll be more stable than not spending this valuable time considering all of your options including what needs to be kept or what needs to be changed or removed completely. And i have faith in you and i wish you the absolute best working through this uncertain time. I'm always here. If you have any thoughts you want to share any questions you need to ask or if you ever need another set of eyes and ears to walk through this time with you well. That's it for today's legal marketing minutes. Please do me a favor and let me know your thoughts about this topic. If you're listening on a platform where you can leave a comment. Please do so as i'd love to hear from you if not you can always find me at my blog at merlin. Marketing dot com which is m. y. r. land marketing dot com. All right. thank you so much for spending a few legal marketing minutes with me. I know your time is valuable so it always appreciate you spending a few of those minutes right here with me until next time. I'm nancy merlin take care..
Akimbo: A Podcast from Seth Godin
"seth godin" Discussed on Akimbo: A Podcast from Seth Godin
"This podcast as a longtime listener. I'm familiar with your critiques of google and facebook and the practice of those companies that have had a negative impact on our society and culture. But while i'm sure i'm forgetting something. I don't think i've heard you say quite as much about the impact of amazon beyond the great point you make about the role of the kindle in remaking the book industry amazon's role in the in the long tail. General you've made admirable use of the amazon platform. Part of your book launches and sometimes have links to amazon in your blog posts island rural place. And i'm certainly not immune to the incredible convenience with the everything store but we also know that amazon has been tough competition for local businesses of all sorts in also small suppliers. I feel like amazon kind of personifies the race to the bottom that you often talk about. We hear a lot of stories about amazon warehouses and the treatment of their workers. That don't make me feel great about giving them money so my question is really just this. What are your thoughts about the impact of the amazon behemoth on our culture. Thanks much thank you for this question. If you a relentless dot com you'll see that still takes you to amazon dot com relentless was the very first name for amazon and wasn't kidding when he named it that first. Let's do a flashback. To twenty five or twenty eight years ago back then. In the ninety s there were more than ten thousand independent bookstores. There are still quite a few independent bookstores but not enough but back then there were well over ten thousand of them if we figure that that typical bookstore head thirty thousand books in it. Some had far more than that some had less. But let's pick thirty thousand. That means that there were thirty thousand times. Ten thousand or three hundred million books sitting in bookstores waiting for somebody to walk in and buy one at a retail price of twenty dollars each. That's six billion dollars worth of inventory just waiting for somebody to go to the right bookstore on the right day to via book. That's in stock. This is clearly incredibly inefficient and when amazon showed up.
Akimbo: A Podcast from Seth Godin
"seth godin" Discussed on Akimbo: A Podcast from Seth Godin
"Be back in a second with a question from a listener but first here's a message from our sponsor. When is it time to level. What is it time to learn a new way to see the world to connect with others to lead to engage in possibility. Akimbo is a b. corp and independently owned and operated institution designed around not education not certificates not great but learning together. It works if you do the work. I hope you'll check out what the people at akimbo are. Up to visit. Akimbo dot com slash. Go to find out about their new upcoming workshops and how it all works. Thanks mighty except kyle reading. Is stephen out madison wisconsin. Hi set a leash from charleston. Here.
Akimbo: A Podcast from Seth Godin
"seth godin" Discussed on Akimbo: A Podcast from Seth Godin
"Generously libraries built the dewey decimal system to organize their books but a finite number of books in the library. Ten thousand twenty thousand. Maybe a big library might have as many as forty thousand books in it. But it was finite if you're the librarian and you were picking books to be in the library if you were fred silverman. Who was nbc's genius programmer in the nineteen seventies. And you were picking shows to put on tv you had the same mindset which is there are constraints and the constraints revolve around the fact that you don't have a lot of shelf. Space tv network can only show one show at a time and only a few networks on the air. A library can put some books in the science fiction section. Something between asimov and zelezny but they certainly can't put every book in that section and then think about the cost to the customer. If you go to a bookstore you have to buy the book pay for it before you read it to the library short. There's no incremental cash cost but you can only take out a finite number of books. He can only read one book at a time. And so yes. We judge a book by its cover because the cost of sampling is pretty high for tv network. The stakes were far higher. Because not only are they spending millions of dollars to make a show but the opportunity cost was huge. 'cause if they made ten episodes of a bad show and didn't ignore sunk costs and random they would be losing market share to the other two networks and that market share was measured in tens of millions of dollars so these constraints all conspired to push toward the middle that the purpose of discovery was to turn someone into a fan. It's true but not to turn them into a fan based on division but to turn them into a fan based on connection there with the tv networks want is for people to watch a show. 'cause everybody else is watching it..
Akimbo: A Podcast from Seth Godin
"seth godin" Discussed on Akimbo: A Podcast from Seth Godin
"What they want for short term benefit and which companies sell what they want for short-term profit the third leg is collective action that when we as a group decide we're going to ban freon gas we all suffer the short term consequences of looking for an alternative that maybe isn't as efficient may be isn't as inexpensive but what we end up with for the long term as a culture is an ozone layer. That doesn't have a hole ripped in it when we band let it guess. People said we never recover. Cars will knock and not drive as well here. Engineers are studying exhaust condensates that indicate the effects of tetra ethyl. Lead engineers studied these things in the laboratory. They studied the mound road to in passenger cars and trucks through tests under various kinds of rigid controls situations the instruments and this test car indicate and graphically record information on such factors as horsepower fuel. Consumption speed sparks. I think that's the way. Mechanical engineers working with chemists arrive at conclusions which resulted in better and better engine performances Well it didn't take that long every consumer payday small price but in the long run we all saved because illness went down and so for example when we think about the jetski the question is should a few people be able to exercise their freedom. To drive a personal boeing seven. Thirty seven around on a lake or river causing hundreds thousands tens of thousands of people to hear what they're doing should they be allowed to have a two stroke. Motor that dumps effluent straight into the river with the fish that we hope will thrive there. Well it's not against the law. So should they should. We rely on consumers to just do what's right for everyone and companies when companies decide to market something like the significant flush wipe industry. Should that industry get together and fight. Government regulation they are profiting from the fact that municipalities have to pay money our money tax money to fix the sewers to clean things up. Is that asymmetric relationship appropriate. Or is it okay. For collective action all of us to decide that the commons belong to all of us and to regulate who can use them in which way and the thing about this conversation. The thing that makes it so interesting is that both extremes don't work we cannot regulate every single choice every purchase. Every can't be done people have tried. It doesn't work but at the other end of the extreme there is no thriving culture on the planet that doesn't already regulate behaviours of people that affect other people every successful organized culture. Does this so it's not. Are you on this extreme or that extreme. it's where we set the dial. How do we decide. As culture which behaviors which contributions which takings as metrical and noxious that. We have to make a rule about them. And if we're going to make a rule about them collectively how much of a voice should the manufacturers have in helping us make that rule that the cost of banning flushable wipes for example will largely fall on the dozen manufacturers who make millions and millions of dollars a year selling them to people the individuals who might have to pay an extra dollar or two or ten or twenty a year to find a substitute they are actually coming out ahead because their taxes are gonna go down at least as much as their expenditures on something to replace flushable wipes will go up but the manufacturers they have a really significant incentive and as we've created cultures around the world where manufacturers industrialists was. Incentives are able to use money and lobbying to change the government's behavior. We have an unfair fight. And so we end up deregulating things that probably should be regulated. I for one am glad we don't let guess. I'm glad that freon guests has been replaced. I'm glad that we've got at least a little bit more time to straighten up our climate mess. But when i sit on my back porch and i hear the jetskis roaring a mile away that sound like seven thirty seven or when i think about the hardworking people in the sewer who have to clean up those fat berg's because individuals left to their own devices often seek to maximize their own short term gains. Then i wonder if we're doing a good enough job of making decisions about what all of us are going to do on behalf of all of us so that's a rant. I don't have a specific answer. But i thought i'd ask the question. Thanks for listening. We'll see next time we'll be back in a second with some questions from previous episodes but first here's a message from our sponsor. When is it time to level. What is it time to learn a new way to see the world to connect with others to lead to engage in possibility. Akimbo is a b. corp and independently owned and operated institution designed around learning not education not certificates not great but learning together. It works if you do the work. I hope you'll check out what the people at akimbo are. Up to visit. Akimbo dot com slash. Go to find out about their new upcoming workshops and how it all works. Thanks this is stephen out in madison. Wisconsin hi alicia from charleston. Here galen warm greetings from curious. How much nick ryan from pittsburgh. pennsylvania is rex. Hi hi this is roberta perry. My question is and that completes my question as you know. I love to hear from you if you've got questions about this or any previous episode. Please visit akimbo. Dot linked that's aka. I m b. dot l. i. n. k. And click the appropriate button. While you're there you can check out the show notes. Some weeks are deeper than others. Couple questions this week. Here we go hi seth. It's john in the past semitic questions here referring to myself as john from boston. But i'm actually from arlington massachusetts. A town right outside of boston. Moving forward would it. Make more sense. From a brand standpoint to refer to myself as john from arlington because it's more specific or as john from boston since more folks nationally and globally have heard of boston. I'm thinking about this in terms of your great saying that you can either fit in or stand out but not both and i'm also thinking about it in terms of my broader professional pursuits. For example. i consider myself. Both policy analysts in assistant sneaker. And i'm wondering if i should push myself more as a policy analyst which many folks have heard of or assistance thinker which is a bit more niche. Thanks so much for everything you do. Thanks john i'm from two well not born and raised there but i lived there for years and years. I remember the sandwich shop in the middle of town. I used to live right next to the volunteer fire department. Which was a problem. 'cause they tested their horn every saturday at six. Am but that's neither here nor there. I think the key the answer to both of the point you raise is this. Differentiation is selfish. Going out of our way to simply be different. Doesn't solve anybody's problems. What we have instead is the opportunity to be generous and useful by talking about what we do where we're from. How we do it in a way. That helps the other person and so one of the things that we get when we tell somebody where we're from is a chance. I shared experience. You're from arlington on from arlington. Do know bob. Have you ever eaten louise. You get the idea. that's why we do it. It's a way of indicating something that we might have in common or something that we might not have in common with the person that we are talking with being distinctive in service of something in service somebody else's problems nothing wrong with that that's really helpful but being distinctive simply to be noisy doesn't really help and that gets to the thing you want to introduce yourself as if the person you're talking to doesn't know what a systems thinker is doesn't care what a systems thinker isn't doesn't need a systems thinker saying your system's thinker is basically saying you don't want to talk about what i do on the other hand if you can introduce somebody to what you do in a way that helps them understand how you could be of use to them or to someone else. Well then you've got a shot at helping them at serving them having dinner with a friend last night and i said well what you really do for a living is your weaver and they looked at me a little side and i said yeah. You're a weaver you weave together people and ideas and opportunities and many of the folks. You meet need somebody. Who's a weaver if you tell them that. You're assistance thinker in strategy consultant. That might not help because they might not have woken up this morning thinking that that's what they need but if you can honestly share with them insights and possibilities about how they can move forward and get where they're going then you have a shot at actually being of service. I said this is cal from chicago. I question is about the cohen vaccine probability in risk going in my read based on your telephone whatever the vaccine has come up in recent episodes that you effectively thank everyone who has access to the vaccine should sign up to receive it as soon as possible. I'm not anti vaccine. I'm no expert but having done some digging into the data. My sense is that it's overall say at least in terms of the short term that leads us directly to limitation. You don't have any way of knowing the long term effects even here. My guess is that there's nothing to worry about most people even so i have a hard time coming to grips with the idea that every single person should pursue vaccination right now. We have no way of knowing the long term effects. There's at least some chance that two or three let alone ten years from now we'll find out that the vaccine has some significant long term impact that in hindsight we wish we'd have known about when weighing the risk going in every person approaches the decision of whether or not to get vaccinated with a unique background life station in given long-term unknowns. Don't you think there is some place for nuanced discussion right accepting in respecting some individuals choice. Hold off at least for a little while. Many of us who agree that wearing a helmet or seatbelt is common sense. also avoid Buying cars in their first model year after all right now it's hard to find a place where it even feel safe to have this conversation. Which is scaring its own right would greatly appreciate if you're willing to bring it to the four. Thanks for all you do. Thank you for sharing this. It was kind and generous of you to bring this up. And i am lows to have political conversations here on this podcast because politics as currently defined is about arguing with people without listening to them. And we're not going to go there and that's not what we do but it is an opportunity to talk about a whole bunch of things that have nothing to do with that. The first one is saying what we mean and meaning what we say and in our two hundred dives into culture where usually talking about a disconnect between what we think. We're hearing what we're actually hearing about what we think. We're saying what we're actually saying understanding what we mean and what we want and so there are many people who are vaccine hesitant. Who are legitimately hesitant. They're hesitant for a couple reasons. One is because they're sort of afraid afraid of change afraid of the unknown afraid of getting caught in a political conversation and it goes on and on there's a magical book called on immunity by a woman in ula bis and it's so beautifully written and it is a history a multi hundred year history of how culture has danced around the issues the issues of health and safety and class and risk associated with vaccines and once we see it as a historical cultural construct. It is much easier to see past the issues in any given moment. Because what we're not saying when we talk about this issue when we pretend we're talking about science what we're not saying is i'm afraid because we're all afraid and fear. Fear can cause people to do surprising things in fear can freeze us in place and so if we begin by saying i'm afraid can you teach me what i need to know so that i won't be afraid. We are in much better shape as a community then if we resort to either pretending to talk about science and statistics or resorting to talking about tribal politics because neither of those help if we can't begin by acknowledging that we aren't sure because not being sure is part of the human condition now. There are several things. And i've talked about this on the podcast that make conversations about public health fundamentally different thing conversations about personal behavior. Public health is how fast you drive in a school zone. Personal behavior is should. You wear a helmet when you're riding a bike. They're fundamentally different kinds of conversations and we should be really clear about which one we're having the second thing that gets in the way. Is this issue of time as you have brought up really clearly and appropriately. Nobody knows what's going to happen. Ten or fifteen or twenty years after people get a vaccine except people have been getting vaccines for a really long time and vaccines are some of the most studied medical interventions in the history of humanity. And what we know from those studies and from that history going back to before polio is that this is not a candidate for surprising. Long term health problems. The third thing i think the third thing the third thing is we have a disconnect between when there is a problem and who is affected by that problem back the school zone situation that it is entirely possible that someone who doesn't get vaccinated is going to make someone else sick and so that person who didn't get vaccinated doesn't even know that happened which is part of the reason why it's not appropriate to have a conversation about most people waiting because anyone who can get the vaccine has the ability to take themselves out of the pool of people who spread the disease and that is a significant public health commitment that is part of what it is to be in culture. Now you correctly point out that there are always trade-offs in there always unknowns here. Is the urgent question. How many people have died already. It's in the millions that there are days in india. Where more than a thousand people are dying and. I hope that we could visualize that if when somebody made a decision about having or not having the vaccine that person standing next to them would either die or not die instantly and violently getting the vaccine would be really easy decision so on opens a window on jet and the air is racing out. It's really easy to make the decision to close the window. Even if that person is objecting about their personal freedom to open the window because they are right in front of us is a matter of life and death and so what we are seeing right now. Is they really easy. Calculus and the calculus is this. We know the efficacy of the miracle of the vaccines that are available right now. The efficacy is as high as most vaccines that have ever been tested. We also know the that non vaccinated populations face. It is really significant. It's not about whether or not you're going to get a little bit of a rash on your skinner. Whether or not your hair is gonna fall. This is a matter of. Are you going to be dead or not and the odds of it hurting or killing somebody. Who's over sixty dramatically bigger than they are for someone who's twenty and those numbers may change over time but we've got here is a classic public health problem and what makes something a public health. Problem is no we cannot know but yes we have an obligation there are a few people who for pre-existing medical reasons cannot contribute to the culture. And we have room for those people to be quote. Free riders unquote. Because when the rest of us show up and do what we can for all of us we come out ahead but it begins with fear and shaming. People isn't a good way to get rid of fear but on the other hand people like us things like this. The more we can normalized behavior the more we can standardize around what it is to be a member of community. The more likely it is that community will form just as we don't have people recklessly speeding in school zones just as we don't have people straight mining in national parks. We have come up with rules that enable us to live in community and compared to most of the rules this is particularly cut and dry and particularly easy to measure. That doesn't mean it's easy. It doesn't mean that there is no fear. I get that and i hope that you will read this book because it may very well have the tone and the thoroughness that i can't possibly deliver in this podcast but i truly appreciate you carrying about this and thank you for listening. We'll see all next time. I just don't think it's possible or probable in today's world to distinguish yourself as an educational institution or as a success seeker at the level of information gathering information distribution. I mean this is the information age. You can get a great book a great essay. A great idea anywhere in none of us can do that better than the internet right. There is no great thought leader. Who can out think the internet like. We have data what all nba gets right. Is it puts you in a context where you're part of a community that says yeah. Yeah that's good. You got access to ideas got access to information that's awesome but when you're gonna show up when you face that blank page when you're going to face the possibilities within you want to face those fears i'm not gonna let you gotta show up has the hardest part and it sounds simple as sounds very commonsensical. But it's the number one reason why we don't write that book. It's the number one reason why we don't ask that question. It's not because we don't know we don't have any information. We don't have an environment and we don't have a support network that makes it feel like showing up as possible to me not just possible for the success stories out there but i can consider the altar. Mba more than three thousand alumni in seventy four countries around the world. Find out more at all mba dot com..
Akimbo: A Podcast from Seth Godin
"seth godin" Discussed on Akimbo: A Podcast from Seth Godin
"Around on a jetski well at some point you say there goes to quiet. I might as well get one too. And so the system begins to corrode in the case of flushable wipes literally corrodes. That what happens is every single individual has a selfish short term incentive to go get these fairly inexpensive products that make their personal life just a little bit easier. they don't have to suffer all of the costs of their habit because it is shared by everyone in the population and wants everyone in the population. Looks around and says wait a minute. If i'm already paying at these fat berg's removed from her sewers. I might as well join in as well and so in this short rant. What i'm trying to highlight is that while. Capitalists doing what they think is their part to profit maximize while consumers thinking they are doing their part by buying what is in their interest. In that moment there is a third leg to the stool we cannot and it has been demonstrated again and again get by with just two parts. We can't build a sustainable. Resilient culture in which individuals do what they want for short term benefit and which companies sell what they want for short-term profit the third leg is collective action that when we as a group decide we're going to ban freon gas we all suffer the short term consequences of looking for an alternative that maybe isn't as efficient may be isn't as inexpensive but what we end up with for the long term as a culture is an ozone layer. That doesn't have a hole ripped in it when we band let it guess. People said we never recover. Cars will knock and not drive as well here. Engineers are studying exhaust condensates that indicate the effects of tetra ethyl. Lead engineers studied these things in the laboratory. They studied the mound road to in passenger cars and trucks through tests under various kinds of rigid controls situations the instruments and this test car indicate and graphically record information on such factors as horsepower fuel. Consumption speed sparks. I think that's the way. Mechanical engineers working with chemists arrive at conclusions which resulted in better and better engine performances Well it didn't take that long every consumer payday small price but in the long run we all saved because illness went down and so for example when we think about the jetski the question is should a few people be able to exercise their freedom. To drive a personal boeing seven. Thirty seven around on a lake or river causing hundreds thousands tens of thousands of people to hear what they're doing should they be allowed to have a two stroke. Motor that dumps effluent straight into the river with the fish that we hope will thrive there. Well it's not against the law. So should they should. We rely on consumers to just do what's right for everyone and companies when companies decide to market something like the significant flush wipe industry. Should that industry get together and fight. Government regulation they are profiting from the fact that municipalities have to pay money our money tax money to fix the sewers to clean things up. Is that asymmetric relationship appropriate. Or is it okay. For collective action all of us to decide that the commons belong to all of us and to regulate who can use them in which way and the thing about this conversation. The thing that makes it so interesting is that both extremes don't work we cannot regulate every single choice every purchase. Every can't be done people have tried. It doesn't work but at the other end of the extreme there is no thriving culture on the planet that doesn't already regulate behaviours of people that affect other people every successful organized culture. Does this so it's not. Are you on this extreme or that extreme. it's where we set the dial. How do we decide. As culture which behaviors which contributions which takings as metrical and noxious that. We have to make a rule about them. And if we're going to make a rule about them collectively how much of a voice should the manufacturers have in helping us make that rule that the cost of banning flushable wipes for example will largely fall on the dozen manufacturers who make millions and millions of dollars a year selling them to people the individuals who might have to pay an extra dollar or two or ten or twenty a year to find a substitute they are actually coming out ahead because their taxes are gonna go down at least as much as their expenditures on something to replace flushable wipes will go up but the manufacturers they have a really significant incentive and as we've created cultures around the world where manufacturers industrialists was. Incentives are able to use money and lobbying to change the government's behavior. We have an unfair fight. And so we end up deregulating things that probably should be regulated. I for one am glad we don't let guess. I'm glad that freon guests has been replaced. I'm glad that we've got at least a little bit more time to straighten up our climate mess. But when i sit on my back porch and i hear the jetskis roaring a mile away that sound like seven thirty seven or when i think about the hardworking people in the sewer who have to clean up those fat berg's because individuals left to their own devices often seek to maximize their own short term gains. Then i wonder if we're doing a good enough job of making decisions about what all of us are going to do on behalf of all of us so that's a rant. I don't have a specific answer. But i thought i'd ask the question. Thanks for listening. We'll see next time we'll be back in a second with some questions from previous episodes but first here's a message from our sponsor. When is it time to level. What is it time to learn a new way to see the world to connect with others to lead to engage in possibility. Akimbo is a b. corp and independently owned and operated institution designed around learning not education not certificates not great but learning together. It works if you do the work. I hope you'll check out what the people at akimbo are. Up to visit. Akimbo dot com slash. Go to find out about their new upcoming workshops and how it all works. Thanks this is stephen out in madison. Wisconsin hi alicia from charleston. Here galen warm greetings from curious. How much nick ryan from pittsburgh. pennsylvania is rex. Hi hi this is roberta perry..
Akimbo: A Podcast from Seth Godin
"seth godin" Discussed on Akimbo: A Podcast from Seth Godin
"Ripped a giant hole in the ozone layer. So what do all of these things have in common. What they have in common is. The problem with unchecked unregulated profit-seeking capitalism that because a company can make something that is legal and profitable. Sometimes they do and because individuals sometimes want to do something that is in their short term interest regardless of whether it helps or hurts their neighbors. Sometimes they do. It's not against the law. The feeling is it's okay to do it. And if you live on a quiet lake and somebody starts zooming around on a jetski well at some point you say there goes to quiet. I might as well get one too. And so the system begins to corrode in the case of flushable wipes literally corrodes. That what happens is every single individual has a selfish short term incentive to go get these fairly inexpensive products that make their personal life just a little bit easier. they don't have to suffer all of the costs of their habit because it is shared by everyone in the population and wants everyone in the population. Looks around and says wait a minute. If i'm already paying at these fat berg's removed from her sewers. I might as well join in as well and so in this short rant. What i'm trying to highlight is that while. Capitalists doing what they think is their part to profit maximize while consumers thinking they are doing their part by buying what is in their interest. In that moment there is a third leg to the stool we cannot and it has been demonstrated again and again get by with just two parts. We can't build a sustainable. Resilient culture in which individuals do what they want for short term benefit and which companies sell what they want for short-term profit the third leg is collective action that when we as a group decide we're going to ban freon gas we all suffer the short term consequences of looking for an alternative that maybe isn't as efficient may be isn't as inexpensive but what we end up with for the long term as a culture is an ozone layer. That doesn't have a hole ripped in it when we band let it guess. People said we never recover. Cars will knock and not drive as well here. Engineers are studying exhaust condensates that indicate the effects of tetra ethyl. Lead engineers studied these things in the laboratory. They studied the mound road to in passenger cars and trucks through tests under various kinds of rigid controls situations the instruments and this test car indicate and graphically record information on such factors as horsepower fuel. Consumption speed sparks. I think that's the way. Mechanical engineers working with chemists arrive at conclusions which resulted in better and better engine performances Well it didn't take that long every consumer payday small price but in the long run we all saved because illness went down and so for example when we think about the jetski the question is should a few people be able to exercise their freedom. To drive a personal boeing seven. Thirty seven around on a lake or river causing hundreds thousands tens of thousands of people to hear what they're doing should they be allowed to have a two stroke. Motor that dumps effluent straight into the river with the fish that we hope will thrive there. Well it's not against the law. So should they should. We rely on consumers to just do what's right for everyone and companies when companies decide to market something like the significant flush wipe industry. Should that industry get together and fight. Government regulation they are profiting from the fact that municipalities have to pay money our money tax money to fix the sewers to clean things up. Is that asymmetric relationship appropriate. Or is it okay. For collective action all of us to decide that the commons belong to all of us and to regulate who can use them in which way and the thing about this conversation. The thing that makes it so interesting is that both extremes don't work we cannot regulate every single choice every purchase. Every can't be done people have tried. It doesn't work but at the other end of the extreme there is no thriving culture on the planet that doesn't already regulate behaviours of people that affect other people every successful organized culture. Does this so it's not. Are you on this extreme or that extreme. it's where we set the dial. How do we decide. As culture which behaviors which contributions which takings as metrical and noxious that. We have to make a rule about them. And if we're going to make a rule about them collectively how much of a voice should the manufacturers have in helping us make that rule that the cost of banning flushable wipes for example will largely fall on the dozen manufacturers who make millions and millions of dollars a year selling them to people the individuals who might have to pay an extra dollar or two or ten or twenty a year to find a substitute they are actually coming out ahead because their taxes are gonna go down at least as much as their expenditures on something to replace flushable wipes will go up but the manufacturers they have a really significant incentive and as we've created cultures around the world where manufacturers industrialists was. Incentives are able to use money and lobbying to change the government's behavior. We have an unfair fight. And so we end up deregulating things that probably should be regulated. I for one am glad we don't let guess. I'm glad that freon guests has been replaced. I'm glad that we've got at least a little bit more time to straighten up our climate mess. But when i sit on my back porch and i hear the jetskis roaring a mile away that sound like seven thirty seven or when i think about the hardworking people in the sewer who have to clean up those fat berg's because individuals left to their own devices often seek to maximize their own short term gains. Then i wonder if we're doing a good enough job of making decisions about what all of us are going to do on behalf of all of us so that's a rant. I don't have a specific answer. But i thought i'd ask the question. Thanks for listening. We'll see next time we'll be back in a second with some questions from previous episodes but first here's a message from our sponsor. When is it time to level. What is it time to learn a new way to see the world to connect with others to lead to engage in possibility. Akimbo is a b. corp and independently owned and operated institution designed around learning not education not certificates not great but learning together. It works if you do the work. I hope you'll check out what the people at akimbo are. Up to visit. Akimbo dot com slash. Go to find out about their new upcoming workshops and how it all works. Thanks this is stephen out in madison. Wisconsin hi alicia from charleston. Here galen warm greetings from curious. How much nick ryan from pittsburgh. pennsylvania is rex. Hi hi this is roberta perry..
Akimbo: A Podcast from Seth Godin
"seth godin" Discussed on Akimbo: A Podcast from Seth Godin
"Minute. If i'm already paying at these fat berg's removed from her sewers. I might as well join in as well and so in this short rant. What i'm trying to highlight is that while. Capitalists doing what they think is their part to profit maximize while consumers thinking they are doing their part by buying what is in their interest. In that moment there is a third leg to the stool we cannot and it has been demonstrated again and again get by with just two parts. We can't build a sustainable. Resilient culture in which individuals do what they want for short term benefit and which companies sell what they want for short-term profit the third leg is collective action that when we as a group decide we're going to ban freon gas we all suffer the short term consequences of looking for an alternative that maybe isn't as efficient may be isn't as inexpensive but what we end up with for the long term as a culture is an ozone layer. That doesn't have a hole ripped in it when we band let it guess. People said we never recover. Cars will knock and not drive as well here. Engineers are studying exhaust condensates that indicate the effects of tetra ethyl. Lead engineers studied these things in the laboratory. They studied the mound road to in passenger cars and trucks through tests under various kinds of rigid controls situations the instruments and this test car indicate and graphically record information on such factors as horsepower fuel. Consumption speed sparks. I think that's the way. Mechanical engineers working with chemists arrive at conclusions which resulted in better and better engine performances Well it didn't take that long every consumer payday small price but in the long run we all saved because illness went down and so for example when we think about the jetski the question is should a few people be able to exercise their freedom. To drive a personal boeing seven. Thirty seven around on a lake or river causing hundreds thousands tens of thousands of people to hear what they're doing should they be allowed to have a two stroke. Motor that dumps effluent straight into the river with the fish that we hope will thrive there. Well it's not against the law. So should they should. We rely on consumers to just do what's right for everyone and companies when companies decide to market something like the significant flush wipe industry. Should that industry get together and fight. Government regulation they are profiting from the fact that municipalities have to pay money our money tax money to fix the sewers to clean things up. Is that asymmetric relationship appropriate. Or is it okay. For collective action all of us to decide that the commons belong to all of us and to regulate who can use them in which way and the thing about this conversation. The thing that makes it so interesting is that both extremes don't work we cannot regulate every single choice every purchase. Every can't be done people have tried. It doesn't work but at the other end of the extreme there is no thriving culture on the planet that doesn't already regulate behaviours of people that affect other people every successful organized culture. Does this so it's not. Are you on this extreme or that extreme. it's where we set the dial. How do we decide. As culture which behaviors which contributions which takings as metrical and noxious that. We have to make a rule about them. And if we're going to make a rule about them collectively how much of a voice should the manufacturers have in helping us make that rule that the cost of banning flushable wipes for example will largely fall on the dozen manufacturers who make millions and millions of dollars a year selling them to people the individuals who might have to pay an extra dollar or two or ten or twenty a year to find a substitute they are actually coming out ahead because their taxes are gonna go down at least as much as their expenditures on something to replace flushable wipes will go up but the manufacturers they have a really significant incentive and as we've created cultures around the world where manufacturers industrialists was. Incentives are able to use money and lobbying to change the government's behavior. We have an unfair fight. And so we end up deregulating things that probably should be regulated. I for one am glad we don't let guess. I'm glad that freon guests has been replaced. I'm glad that we've got at least a little bit more time to straighten up our climate mess. But when i sit on my back porch and i hear the jetskis roaring a mile away that sound like seven thirty seven or when i think about the hardworking people in the sewer who have to clean up those fat berg's because individuals left to their own devices often seek to maximize their own short term gains. Then i wonder if we're doing a good enough job of making decisions about what all of us are going to do on behalf of all of us so that's a rant. I don't have a specific answer. But i thought i'd ask the question. Thanks for listening. We'll see next time we'll be back in a second with some questions from previous episodes but first here's a message from our sponsor. When is it time to level. What is it time to learn a new way to see the world to connect with others to lead to engage in possibility. Akimbo is a b. corp and independently owned and operated institution designed around learning not education not certificates not great but learning together. It works if you do the work. I hope you'll check out what the people at akimbo are. Up to visit. Akimbo dot com slash. Go to find out about their new upcoming workshops and how it all works. Thanks this is stephen out in madison. Wisconsin hi alicia from charleston. Here galen warm greetings from curious. How much nick ryan from pittsburgh. pennsylvania is rex. Hi hi this is roberta perry..
The $100 MBA Show
How to Build an Audience
"I want to start this two part episode on building her audience with a simple fact. Everybody that you know in your industry has a humongous audience in the business world. It could be gear trucker. Tim ferriss or seth godin. No matter how large anybody's audience is today. They all started in the same place. They started with zero people. They started with zero email subscribers. So if you're getting started if you still do not have an audience you want to build your audience. Take on the fact that everybody starts in the same place. I also want to mention that. Most entrepreneurs i know their biggest regret is not building. Their audience sooners every day. That goes by that you do not implement the stuff. You are learning in this. Two part episode is a day wasted. Because you wanna be able to start building this audience as soon as possible because every audience member every email list subscriber every person that joins your community is a potential customer. A potential lifetime customer. It's a potential person that you can help that you can impact that will then tell other people and bring you more customers. So it's imperative you do this work. It's imperative do not put this off anymore and if you are building an audience it's time for us to kick into gear to make it our top priority in our business women and enjoy our software company with our podcast one hundred dollars and the hunter on ba building. Our audience is our top priority. I know from experience that if either email list of thousand people i email them. I almost no to the exact dollar. How much money i can make from those thousand subscribers by email them and offer. I know what my average conversion rate will be for. Just multiply the number of potential sales by the price of my product. I know exactly how much money i can make from that audience.
Leadership and Loyalty
Jono Bacon On Creating People Powered Communities
"Maybe you are old enough to remember When teens hung out and so do the older generation who got their exercise their at the mall. Well as you are no doubt weh malls were dying long before the twenty twenty pandemic. Today they are on the last belabored breath. Do you care well unless you're big box store. Probably not but there was something about malls that went beyond shopping and that was community. People met in the food courts. People went for their excited. They were older. You know there was a place to hang out. There was a community that we gathered. the mo- community was very good for business but as malls disappear. How can we build communities that grow all businesses. Well that's exactly what we're going. See my guest on. Today's show john bacon. He is the also of an award. Winning book called powered. How communities can supercharge your business your brand and teams as well as four other books. John bacon is the leading community and collaborative speaker also and podcast. He is a columnist for forbes and open source dot com founder of the community leadership summit found of conversations with bacon and found of bad voltage. He is an advisor to alien vault. Molten data dot world microsoft open networking foundation and open cloud consortium. He works as a consultant with clients from setups like hacker joana manta most digital assets and others and major organizations like ink santander deutsche bank intel microsoft and a couple others so waiters and gentlemen. Please put your hands together. The is the most incredible intro. Think i've ever experienced on a podcast. Thank you very much to. I know we don't we scrub well. Welcome this is not nice w fit on the way to be lovely. Some of your listeners have no idea what wait so i guess on my show a long time ago in roland in is now but he he's an englishman to and he's also also from from yorkshire and we both work at human hacking conference together last year and they the the person who runs that conferences owns the conference was so an analyst accents that we could play. He wanted us to do ten minutes on stage. Just talking lancashire and yorkshire and that's what we did. Is this english. it's been a lot easier recently. I think when when when. I'd say i'm from i was born in yorkshire to say what does the accident. Now i can say. Game of thrones. Watch game of thrones and that's basically a northern accent that's true yes yeah popular virtue. Although both of us have gotten a little bit of a best is asian to away for a long time. Yeah exactly so general. One of the places. I'd like to start. The show is by asking. You know in this world of influences where. Everybody's an expert influence just look on instagram. Or if you don't know who is someone we might not know a might not even consider has been a major influence on you and on your leadership. Wow there's there's a few I mean one person that really kind of switched on a liable for me is Rory sutherland whose ogilvy Some years ago. I was not being. I've been working and building communities for awhile. One of things. I find fascinating about. This is the it's understanding. The the real deep motivations of why people make decisions why people collaborate together which obviously you spend a lot of time working on and i learned about behavioral economics. Through rory seventy didn't amazing tedtalk called confessions of an odd man and that really sent me down this rabbit hole of what is the role of psychology and how we come together as people and driving forces behind it. So he's definitely one person but you know as well i mean. Obviously seth godin is fairly well known but i the thing i like about seth. Godin isn't much. His teachings is more of his approach. His this fundamental focus on service that if you're of service to other people then good things will happen to you when you wave through everything that you do. I think great things happen
The Entrepreneurial You
"seth godin" Discussed on The Entrepreneurial You
"Because i wasn't steph. And when my blog started the first two hundred posts had fewer than one hundred readers every blog starts with your one hundred readers. Every pod guest starred with fewer than one hundred listeners. That's the only way against all right so and wider engaging to practice you said you under your potential and the supports and kindness of everyone who came before you that is telling me about paying it forward because sometimes i think we get the idea that you know. I can do this all by myself. I don't need anyone and so we don't pay tribute an honor to those who would have gone ahead of us and pave the way. How important do you find that is in the practice. I think different people are going to have a different sort of practice. If we think about katrin awry and authors that need to go into a cabin talk to no unhelped knowing be nice to know one and just be comfortable with finding their voice that my work people and i'm one of them every day i say what would my mom and daddy proud of if i did this and every day i say. What did all the people who opened a door for me. What do they need from me today. That's my fuel. Different people are going to find different fuel. But i believe there is an endless amount of enthusiasm and momentum in reserve if we just tap into the people who came before and so what is kind of a roadmap to someone who is thinking contemplating about you know getting to practice Shipping their creative were guessing space on place. Where they can be seth godin. Although there can never be assisting another. Seth godin right just in in terms of argument's sake what is that roadmap. What does it look like in terms of starting something and getting to that point where everybody recognize what they're doing so the number of road maps in the world is close to infinite. I you have to decide where you want to go. So if if i said do you. How do i get the kingston or we can look in google maps. We can look in being. We can look at rand mcnally. Finding the map is pretty straightforward. The hard part is deciding to go to kingston committing to go to kingston saying. I'm going to get from here to there. And that's the thing we ignore because of failing everyone says. Show me the proof. All the stoute's exactly the guarantee that gonna get from here to there and that's not how it works so you know. Miles davis was first and the one and only in the best selling jazz album of its time in four days. No guarantees right. When bob marley showed up and did the work he did. There was no model. There was no doing exactly like this. Right that chris blackwell helped. But it was bob believing that the journey would be worth it. He didn't say an then. One day twenty years after my death people will still be playing my song at weddings. He just said this is a practice. And i wanna go there and i'm not exactly sure what the road is like in whether the lights will be green. But i'm going. They're going to stick with the practice. I've heard someone say that the journey is they reward..
The Entrepreneurial You
"seth godin" Discussed on The Entrepreneurial You
"It means doing something where we're not just following the instructions and if you don't do creative work then you're going to get replaced by someone cheaper than you but if you do creative work you have to ship into the world. See what works and amplify that. Which is my definition of making a ruckus make an iraq is not making a noise control not stealing or taking or hassling. Making a raucous means showing up generous creativity. I said no. We are going to go right into the book. The practice shipping creative works. The first of all congrats on this is this is going to be like a twenty first. Mr loyd only took bestsellers. But it's nice not always nice. I'll take it it's nice. I won't complain either. I actually ready and went through. Its and to be honest with you because you know i know that you're you're you're you're big enough and you can take so. When i picked up the book. I said to myself ok. Based on how it's written. I said to myself if that perhaps wrote this book than perhaps people would have just ignored it. But it's f gordon and seth godin can do whatever he wants because he's not really but I like the way that he you know having rates and gone through its in its entirety. You just kind of added some nuggets right some short nuggets talking about different things and ho. They help in the whole process of creativity. And you've actually for me. Think debunk mile idea of creativity. And when we think about christa the only think about you know we're thinking general of the orange industry and industry is and what does it mean to be creative and all of that but this kind of bunket. Why the practice. What was the idea behind the practice. Well anyone could have written this book but no one else did. And that's what it's about. That's what the book is about. Everyone has the same typewriter. Everyone has the same access to the internet. Everyone could have published this as a pdf or put it on medium and no one did because you need to figure out how to do something that rhymes with what came before. But isn't what king at. When i started talking about the ideas in this book three years ago people that i was foolish..
All Things Considered
Health officials warn Americans not to let their guard down
"Even with vaccines in sight, Public health officials are warning Americans to keep their guard up to keep washing their hands wearing face masks and practicing physical distancing because, as we said earlier, the virus is continuing to sicken and kill people across the country, and public health officials are pleading with people to limit travel for the upcoming holidays. And yet millions of people ignored that message this past Thanksgiving, and it's well. There's concern that too many people are still refusing to maintain or in some cases, even start implementing the habits that help keep people safe. So we wondered if there's a different way to communicate the message, especially at a time when Americans are so divided on so many levels. We called Seth Godin for that, because he knows about effective messaging. His Ted talk called How to get Your Ideas to spread has been viewed nearly seven million times, and he's the author of numerous books on the topic, including the best seller. This is Marketing. Gordon says. It's helpful to look at what's worked in the past, so people didn't stop smoking. When it was explained how dangerous it was. People stop smoking when Hollywood and TV made it less cool, and when CBS stopped selling cigarettes and when the taxes went up And at that point, people made a new decision based on new information, and they didn't say I am bending to authority, they said. I'm the kind of person that doesn't want to be around people who are smoking. And it's it sometimes of generational shift. It's not an easy thing to do, but it is not based on scientific data. It is based on the local heroes in our community when they start doing something We start doing something. So if we had modeled mask wearing in March when we could have in April when we could have if we had seen that from the people who were being broadcast all around us, it would have gone a long way to establish the people like us do things like this. And my hunch is that people's fear of death, which is real is going toe overcome our need to signal partisan division and it won't happen all at once, and I believe it will happen in pockets and the obligation that people have is to show up in their community wearing a mask because that sends a signal and it has a multiplier effect. Mm. I think I hear you saying that. I mean, it's important that the president elect, you know, wears a mask models. This behavior. The vice president elect wears a mask models this behavior and is continuing to do some sort of calling for people to get on the same page. But what I think I hear you saying is, that's not enough by any means. And actually, you need different people two model with like, I'm thinking about I don't know where I saw this picture. What was Elvis picture of Elvis getting a polio vaccine backstage at the Sullivan Show? Is that what we're talking about here? We need people that other people follow to do this. That's brilliant. That's exactly right. Because people didn't follow Elvis because he was elected to anything. They followed Elvis because it was a choice. They saw something in themselves and what we have the opportunity to do is model behavior's not at people but with our peers in circles to establish that if you want to be in this circle This is what we do. Years ago, I wrote a block post about bike helmets. And what I found. Is that people on the bike path in Provincetown, Massachusetts. Every couple either. Both people were wearing a helmet or neither person was wearing a helmet. I thought whom? That's weird. Nice hung out of the bike store for 20 minutes. Watching the rental of bikes and what was happening was after you entered the bike, the owner said, And do you want to rent helmets? Their dollar extra? And there was a pause, and whoever spoke first in the couple was the decision that the couple made. So if the person who spoke first said no thanks neither one war one if the person said, sure. Both of them were one and so the way to get people to wear bike helmets is to put both helmets on the table and say, Do you wanna rent helmets? Most people do
The EntreLeadership Podcast
The Practice of Shipping Creative Work with Seth Godin
"Okay I got a question when you think about the word creative. What's that word mean to? You feel like a lot of business owners if you're like me, you know a creative person that. You hire design things to make things look pretty to work on your brand. But here's the thing. If you're a business owner. You gotta think about creativity broader than just that. In fact, I'm going to tell you if you want to build a p performing company. You. have to be creative. From the Ramsey network, this is the entreleadership podcast where we business leaders grow themselves to their teams and the prophets. I'm your host, Daniel Tardy. Am I guess today is Seth Godin guys are you kidding me seth is one of the most brilliant marketers thinkers thought leaders on the topics of well a lot of things leadership business certainly all things customer service and guys I'm telling you even if you think you're not creative. You've got to listen to this because creativity. It's not just something that you do where you're creating things that are visual are designing things being creative as a leader means you have a vision for the future you see what could be and what should be, and then you create that reality that's why it's called creativity. And you do that through casting a vision and showing people a better version of the future creativity isn't just about designing things guys it's about leadership. Let's. Differentiate between leadership and management. 'cause they're not the same thing and most small business people just do management management is having the power to tell people what to do to get people to do what they did yesterday but faster and cheaper, and we need management because that creates the industrial economy that enables us to make and keep promises. But leadership leadership is not mandatory. Leadership is voluntary. Leadership is I choose to lead where I choose to follow you and because voluntary because we're doing something that might not work it's not for everybody but it's where all the juice lies because when we lean into leadership. When we assert to people that we think something might work. We might feel inside like we're not so sure but we're offering this tremendous. Privilege this gift to the people we work with, which is they're hoping that someone will open a door in China light. That's our job all throughout building the entreleadership area I was I was the first employee of entreleadership. We don't call ourselves employees. We say where team members, we don't like the connotation of employees because it implies punching a clock and exchanging dollars. For hours as the first team member in this area believing in this thing believing it could be this massive thing that's making an impact in the area of small business. I know I can relate to times that I I had a massive vision and desire but I wasn't sure how we're going to get there. I didn't know for sure that we would get there. Yet I was telling people were going here and and there's this higher docs in our minds. A little bit of we're really clear and certain we're going and I don't know if we're going to get there and you can feel a bit like a fraud at times. You can feel like I'm making this thing up why are these people even following me? Yeah. Imposter Syndrome rears its ugly head. A lot of people think that they're the only ones with imposter syndrome but everyone has it unless you're psychopath imposter syndrome is that feeling that you haven't proven it that you can't be sure you to do to speak up and to lead you must be a fraud at people say, how do I get rid of imposter syndrome? and. My answer is you don't 'cause you are an impostor in the moment you are leading in the moment you show up and say over here, you can't be sure. And if you feel like an impostor, that's a good sign because it means you're leaning into the work and so I am not proposing that we defraud anybody. I'm not proposing that we guarantee anything 'cause a guaranteeing confidence are tricky places the Hind but I think we get to say to people i. let me paint a picture for where we might be able to go if we're able to make this thing working and if people like that picture and they're willing to follow in meet with you. That's the best way to get to where you hope to go. I think tracking with this idea of we're always an impostor to some extent, and yet there's also a wisdom and having a sense of what we're doing. So we don't lead people off the cliff what's the difference between being foolish and the perpetual imposture and the way you're talking about? Yes so that all of this comes down to generosity. I rule no one wants to be hustled. No one wakes up in the mornings. Hopes own hustles me uses social pressure close talking. Extortion, whatever it is to get me to do something. No we don't have to hustle to make a difference. The alternative is to say, what's The generous thing to do you know if you saw somebody drowning in a few feet of water and you had a chance to jump in and Save Them? Even. If you weren't the best swimmer who ever lived even if you didn't have a certification from the Red Cross, which do it what would you walk away a say? I can't prove I can see ask you this person. That's great. You jump in the water.
Duct Tape Marketing
Creativity is a Choice and It's Important
"Hello and welcome to another episode of Duct. Tape Marketing podcast. Is, John chance my guest today is Seth Godin. He is the author of Eighteen nineteen twenty who knows where we've stopped counting maybe he hasn't maybe as publisher has an avenue but these are books that have changed. The way people think about marketing about business they've been translated in thirty eight languages. You know the dip Lynch. Pin Purple Cow Permission Marketing. This is marketing is also the founder of the very innovative ult- NBA and the Akimbo podcast. One of the few podcasts me as a podcast actually listened to he's got a new book out called the practice ship creative work. So welcome back seth. John It's such a pleasure such a pleasure I've lost track, but this is at least a seventh or eighth appearance on the podcast for you. You're probably up there amongst the leaders in the Pantheon. And always one of my favorites so. Let's just to it is their way to do the work that you wanted to. There's always a way to do the work there might not be a way to get paid for it. And those are two different things. So I'm in favor of hobbies I'm in favor of doing things you're passionate about I. Think. As soon as you show up to sell it to somebody, you have to make a promise and you better be able to keep that promise and there's no guarantee that you are entitled to get paid for doing something you think you should get paid for it's based on the market not based on you. So your career. And, I know the answer, a spindle. Go. Let you share the volumes of this answer. Have you passed on opportunity to do what you? To stick to doing. US was. Right. To, stick what I thought was doing what's right right for you. So. I, think that we spend an enormous amount of time reverse engineering. The what we think we're passionate about right. Like you run into a twenty one year Oh. Yeah I I was born to program in Perl and I have to live deep into the ruby on rails thing because if you make me do something Lennox I'm just GonNa hate that that's not who I have. Well, wait a minute myrna the things you're talking about even existed where you were ten. When does it suddenly become who you are know what you did was you thought about what's the environment I would be in if I got picked for a thing and I'm not getting picture I'm sad but you know. You and I have talked about the summer camp that I helped drawn in nineteen ninety that I still go back to I believe for a very long time that the only thing that would make me happy was running that place and I adjusted significant portions of my life or around that goal, and once it became clear to me, I couldn't do that and the other things that I wanted to in life. I had to make a choice and I gotta tell you simulating those feelings in a different world has actually enabled me to teach more people 'cause more changed happen, and have a different sort of life. Is it the same? No, but it's Still works because what we want is a feeling we don't want specific we make up the specific 'cause we think it's going to get us the feeling. So in the subtitle is the creative and I think a lot of people of course have a their definition what that means. So what is creative work? Okay. So, because there's a conspiracy to get us not to do creative work. Creative work has been pigeonholed as something done by painters or maybe someone who right to symphony. That's ridiculous. Creative work is the human act of solving interesting problem. Doing, something generous that might not work. That's it. Those three things. So if you're an H. back person and you've got a client who is sweltering because everyone else is told him, there's no room in their addict for an AC unit and you figure out a clever way to use a different technology. That's creative work. Because it wasn't in the manual and no one did it before you got there. If, you come up with a way to adjust the pricing for client to really needs what you do, and they can't afford to pay you now and you both end up happy on the other end that's creative work as well. and. So I don't think we're running out of categories I think we're running out of guts. So you and I had a chat this weekend this past weekend and I want to bring up a couple of the things that we talked about the they obviously are in the book as well But there's some of my my greatest hits. How's it from someone talked about? Reassurance is futile. Yeah. This one really gets under people's skin began. It is so pleasant. I'd like reassurance as much as the next person, but it doesn't work, and the reason it doesn't work is reassurance is what happens when someone we trust tells us everything's GonNa be okay when they are predicting the future on our behalf and for five minutes when wow that's so great to hear and then we realized. No one knows and so we need to be reassured again all the way until we get to the future. And the problem with that mindset is number one. There isn't enough reassurance number two it implies that the outcome is all that matters. The alternative is to refuse reassurance to say I don't know and no one else does and it doesn't matter because I'm going to do anyway.
Entrepreneur on FIRE
Generate Passive Income Fast with Tom Antion
"Tom you have dozens of ways to earn money online with no website at all. But listen you're going to be giving away. Some great freebies is going to give fire nation all the details and all the step by step guide is so. Let's talk right now today about your top three passive ones. Yeah it's hard to pick the top three but one one that I really like Has To do with what I just told you. Buy In an e booker digital product but specifically a kindle e book now. I don't think it's worth the trouble to go to Barnes and noble nook or apple books or anything because Amazon has dominated the market and they have a program called the KDP kindle direct publishing select program where they will give your book away for free for five days out of every ninety and you say well. How am I going to make any that way? Well they gave away twenty five hundred of these books that I give away. And IF SOMEBODY BUYS. What's in the book I get six hundred dollars per year ongoing from that so A Kindle E book with a cloaked affiliate length. Now it has to be cloaked because kindle. Crackdown a few years ago. And and everybody was putting all kinds of garbage and books but if you click your affiliate link that means it just looks like a normal linked to your website. But it's looping through your affiliate link going to the affiliate an every time somebody buys something you get paid and if it's residual you heard how are we both make money that way an example of fire nation. Would it be like I recommend people visit? You'll fire dot com slash click. Now that will forward to my click funnels affiliate links. So it's not this obnoxiously. Long even get accepted and kindle If it if it looks weird like that right so you've got to have it closed in that manner so what's number two. Tom Number two would be There's plenty of places like teachable. And think if and you to me where you can create an online course once and they have enormous amounts of searchable traffic so I mean you could literally just let it go. Of course I always want you to promote your stuff but you could just make a course put it up on one of these sites. They ran all the technology. You don't have to think you don't have to program nothing it's all done for you. And of course they take a commission. But you're sitting there collecting money from working once and get paid paid pay. That's what I like number three number three. This is one if you really like to write because you gotTa do a lot of writing to get this started but Dan. It can go crazy on you. And that is hub pages examiner and another one's called Info Barra where they There used to be one longtime ago. Thanks Seth Godin had a squad do thing But this is where you put up content and then the more people read it. You keep getting paid over time and a lot of people fizzle out. Because they're too lazy to write a lot of stuff but it's you know. Some people are making five six figures a month Just from stuff that they've written and it just comes in automatically you. Don't lift a finger. You don't have to talk to anybody. It's perfect if you don't like people nats on let's be honest. You're not the kind of person that doesn't like people so I'm not sure you black people out there that you know one of the first guys. I can't think of his name right now. He wouldn't talk to anybody. He was the most brilliant marketer ever. Never Talk to anybody. But there's plenty of things like that if you're if you don't like the cell if you WANNA be mobile with this working at starbucks and and and travelling this There's all kinds of opportunities here for people. I love that
Daily Sales Tips
Why Personal Video is Helping Sales Stay Human - Casey Hill
"Everyone. My name is Casey with Bond. Dro were personalized video messaging company and I wanted to talk today about power of building personal human authentic connections as part of the sales process so before kind of diving into that. I want to take you guys through a little thought example. That was talked about in in a Ted talk. Recent was Ju- so they asked people to think of a person whose name was bigger and then they said to think of the Profession Abakar and they actually they asked two separate groups than they they circle back in a few hours and they saw how good retention was between those two groups and they found a pretty stark contrast and the stark contrast was in favor of the people remembering the profession Baker. Now why was that? Why were people so much more likely to remember the profession Baker Bend Curse and the reason is context? When you just give someone a name they don't know in that case whether it's male whether it's female they don't have any context around it but in the case of the profession they you think of a baker. You think of the hat you might think of smells. You have all of these different associations so that same principle is true when it comes to video as well so in most people follow up. Say after-sales conversation. They send a standard email. The challenge with a standard email sender text email is. You're lacking those context pieces. There is no tone there is no body. Language facial expression there is not all of these components that contribute to relationship building to contribute to building familiarity. Right so one of the things that we're trying to do on Jaros working with sales teams and we're helping them trying to build more of those authentic connections to close more deals to build more traffic and also to get stronger refers with these relationships and with sending out. You're more people that are talking about it that are term spreading the word and so again. There's a lot of ways you can use video to help in your sales process a lot. I kind of US personally. So one is if you're a part of a sales process where you do meetings with people consultations Demos walk-throughs that type of thing a great applications to do an introduction before the with the MONDRO. Just reach out to them. Make a connection set some expectations. It's an awesome way to number one. Make sure that people show up so a lot of people we see on sales teams are using this initially to reduce no show rate because many businesses struggle with that someone books poignant but they don't Showa the second thing is to create a better context for the conversation by kind of setting that in advance so instead of sending an email that says. Hey we're gonNA talk about Xyz. You're able to housing. It's a little bit more personal than after someone has a meeting the next place that you can really insert video effectively is after the conversation has taken place so you send out something after proposal and for the competition flooding people with standard text emails. That person met with you might have met with five competitors and they're all GonNa follow up in the same way they're gonna hit him on. The phones are GonNa hit him inbox of the emails person's going to have a lot of messaging. That looks really similar. But if you use personal video that's the way that you really stand out. It's a concept. Famous market recalled. Seth Godin calls the Purple Cow. And basically what that means is if you were going on the street and you see a cow. You're not gonNA think anything of it because you see million cows but if you see a purple cow you're GonNa stop and you're going to check that out and you're going to tell people about it so it's the same thing is true with video if you follow up and you have a personal video. That's keener did up person. It really stands out me inbox. It's different it's powerful compelling and so that's my tip for today leverage personal video as part of yourselves process
Smart Passive Income
Have a Vision or Be Doomed to Failure. Vision Scripting, with Michael Hyatt
"What's up everybody? Welcome to session. Four hundred seventeen of the smart passive income podcast. My Name is Pat. Flynn here to help you. Make more money safe more time and help people to today. Like I said we have a dear dear friend of Mine Michael. We actually went fly fishing together last year. Through Wyoming and Idaho and it was awesome. We talked a lot and I'm excited because I learned about this book coming your way and it is available now Amazon again. That's the vision driven leader here. He is Michael Hyatt from Michael Dot Com. Michael Welcome back to the smart passive income podcast. Thanks for being here again. Things Pat. It's so good to be on again. You know every time you come on you have something amazing to share in this time related to your upcoming book vision. Vision is so important and I think that most entrepreneurs we often dive into something without fully realizing the vision of where we wanna go and we want to get our hands dirty so quickly but why is it a mistake to take action without first thinking about where we wanna go in the vision that we have to use a metaphor. It's almost like jumping in the car with your entire family. And say hey. Let's go on a trip. We're going to add not really sure. But it's GONNA BE FUN. You know you could waste a lot of resources. Spent a lot of time and be very busy the entire time and never get to a destination that's meaningful and so I think that's that's true in an organization to you know there's so much sideways energy so much waste of resources. When we're not clear about the destination I think even you know in productivity which is a space that I've written a lot about knows a particular interest to you pat. You know productivity without a vision. You can end up very busy doing a lot of stuff. That doesn't really matter at the end of the day. And I think that the secret to having more margin your life to have it a business that you run instead of a business that runs you is to have a clear vision. Where you can create alignment and then drive the execution around that vision. Well here's my question around that because I know as entrepreneurs sometimes we don't fully know exactly where we're going in and we often here especially from people like Seth Godin you know just ship right and then kind of ready. Fire aim right. So how's your thoughts about you know finding a vision versus well we have to take action somewhere in a business plan is just kind of a gas. How do we? How do we balance that? And what is truly the methods for for really realizing this vision that you were speaking of. That's a great question. And certainly you're not going to have the kind of clarity at the beginning of the process that you'll develop as you move toward the objective but I still think it's important to take a stab at it just because you can't have absolute clarity doesn't mean that you shouldn't try. You know to have a vision for where you're going is critically important in terms of shaping your activities like. I I tell the story in the book in the Vision Driven Leader where I started the publishing company back in one thousand nine hundred eighty four and we had all kinds of energy we had investors. We had a mission and we were certainly had lots of opportunities but unfortunately because we didn't have a vision. There was no filter to really help determine where we are going to put our resources. We're GONNA put our effort and as a result we were kind of just. Every opportunity became a new thing that we pursued and it was at the end of the day. It was our opportunities. There were undoing because they were all over the map and we were just spread too thin so a vision provides that focus it provides. That clarity directs our actions so we don't squander our resources so that we don't waste our energy so that it's focused and so that it has an outcome that we're pursuing it makes me think of an really bullish on Tesla right now at this time of recording. You know the stock is up like crazy. There's a lot of fun and exciting. News happening in the world of Tesla and it makes me think of their sort of mission and vision which is to accelerate the world's transition to sustainable energy and lot of us have heard of obviously Elon. Musk and his sort of overall plan to change the world and it started with division of just okay. We want sustainable energy but then it started to help him determine okay. Well what might the steps be to make that happen? And of course he started with the roadster a higher level car that he was going to sell for lots of money to a few people that would then Supply the income and resources for the Model S. which came out in two thousand twelve around that time which then made money to then make the more production ready model three which has just recently come out and it's coming in stages but obviously it's always always based on this vision of accelerating the world's transition and it couldn't have happened with the model three at first and so you know we. The hard thing is Alon is just another world but I think that we can all benefit from seeing these things that we want to get into in such a way kind of far into the future. Do we begin determine what our vision is? Do you have any thoughts or questions or exercises that we can do right now to figure this out absolutely. Well I think first of all it's important to define what a vision is and so in the book I define it this way. I say vision is clear inspiring practical and attractive picture of your organization's future in other words. It's something that's a superior state to where you are right now. Typically I recommend to our business. Coaching clients have about five hundred people in our program. Right now business owners that it needs to be about three years from now you know beyond that technology is changing so fast. The for most businesses and there are some exceptions but for most businesses beyond that. It's just a wild guess less than that. And it's not going to be strategic so a written statement Really a script. I call it a statements now sufficient but a script that encompasses for areas. Where you talk about your team your products your marketing and your impact in the world and so it needs to be written and it needs to be written in the present tense but this is not something you know. You'RE GONNA cook up by you. Know going into the mountains and meditating and having some mystical experience this is more like just like when you're trying to draft the blog poster draft anything. You end up with with something that approximates what you WanNa do. But you're going to refine and edited over time but I recommend to people that are trying to formulate a vision to get away for a day and to go through a series of questions. In fact I have these questions in the book. Their vision prompting questions. Because I know how difficult it is for most people to sit down and and stare at empty screen you know it could be quite intimidating so this is almost like not quite but almost like paint by number so I have a series of questions. If you did nothing but answer these questions you would have probably eighty five to ninety percent of your vision script done and is this something you do on your own or do you do it with other members of your team together. I highly recommend that you start doing it alone you know. I've been a part of a process where I worked for a company where the CEO came in and said look our investors are asking me what my vision is. I'm not really a vision. Kinda guy so when appointed committee to figure out the vision and he put me in charge of it. Well it would have been awesome if he'd had a seat at the table or if you've given us some kind of idea for he wanted to go. But this is not something that you delegate. This is something that I think is integral to being a good leader vision or being a leader means that you're leading people somewhere will. Where's the somewhere you know whereas whereas the destination you're taking everybody so I recommend that you get alone. You get very clear you know step into the future stand in the futures at were use your imagination which is a. I think a God given faculty that we have to begin creating the future and describe which you see. Write it down. Write it in the present tense as though it were already happening and then once you get that first draft dinner time to go back to the team and say look. I've been thinking a lot about vision where we're going and this isn't perfect. It needs a lot of work. This is just a draft but in order to take it to the next level. I need your input. That's when you share it and really invite their input. What did I miss? What am I not seeing clearly? You know what what could be improved here Danube. In that in that process you're beginning to create buy in so that it becomes not just your vision but a collective vision but it will also ask to act as a filter for people who just say you know. That's not really what I signed up for. And that's fine. You want people that are aligned around that vision. The right vision will attract the right people and repel the wrong people.
The Marie Forleo Podcast
How To Overcome Procrastination
"Learned to dance healer relationship. Grow Business Master your money or even solve world hunger the three words you need our way for it. Everything is figure out a ball. I gotta say that little phrase has changed my life and it's the title of my new book which is about to change yours. It's available now so go get your copy at everything is dot com okay. So we have a great question for today's Tuesday and I think it's something that all of steel with. How do you deal with procrastination? So this is from someone who right. Then she writes. How do you avoid procrastination and get a sense of urgency in the good sense so that you take action now okay so actually have a two part answer to this question and the first thing I want to talk about is the overarching reason? Why all of us fight this nasty thing called procrastination and I learned about this first from an author who I so admire his name is Steven press build and he wrote an amazing book called the war of Art. If you haven't gotten it get it. We'll do it for you on that sometime soon. Anyway Stephen Talks about this idea called the lizard brain so this Lizard Brain all. It's concerned about is survival and the Lizard Brain wants to keep you hidden at wants to keep you safe so it really stops us from from doing things putting ourselves out there. That really scary at just basically makes us for Krasny now. The thing that you have to do is just feel that fear field up. Resistance that resistance that actually see. Russel talks about that is attributed to the Lizard Brain and just keep going anyway Another favourite author of mine his name. Is Seth Godin? If you haven't heard of him definitely check him out. He says all we need to do is ship. We need to ship are things constantly. So what does that mean? That means. Write your blog that means produce your music that means creating your videos you have to create some momentum so you can kind of push past that Lizard Brain and get your things going and get it out there. There's no secret recipe. Unfortunately there's no secret sauce to moving past it. Besides one of my favorite things to do is called. Do it just do it? So I'll talk to you about what I do when it comes to getting over procrastination and that's this tip number one this would I do? And it's called Social Accountability. So what does that mean? It means that I like to embarrass myself past procrastination so I tell everybody and their sister about what I'm GonNa do so that they can publically socially hold me accountable so this way if I tell my girlfriend you know I'm gonNA shoot these new videos and you're gonna see them next week if she doesn't see them she's a call me out on it and I'm going to be pretty embarrassed so I like to use that accountability to get me to move past procrastination and get some shit done. The second thing that I do is I schedule it so I often like to save you. Don't schedule it. It's not real and a very wise friend of mine and her name. Is Michelle Vargas? She was saying you know. If you don't want to schedule it you
The EntreLeadership Podcast
Are You Indispensable?
"There's something that everyone wants but so few actually find. It's a topic that we talk about all the time in our office office and certainly on this podcast three words work that matters. We all strive for it. We want to make a difference and we want to be a part of something bigger than ourselves. Nevertheless all the data seems to say that this one thing is the one thing that evades every level of the org chart from the intern to the CEO from the Ramsey network. This is the entreleadership podcasts where we help business. Leaders grow themselves their teams and their profits. I'm your host Alex Judd and perhaps no one has spoken focused more authoritatively on this topic over the past decade than my guest today entrepreneur dot leader and bestselling author Seth Godin and in this conversation Asian you will hear that at the heart of work. The matters is a choice. You and I must both make will you choose to be a cau- G- that can be replaced or will you choose to be a lynch pin. That is indispensable. Seth argues that the system is stacked against you to play the role of Acog the industrial system the one that made us all who we are today needs cogs in needs people who are undifferentiated replaceable fit in the org chart into a square box and most of all do what they are told doing. What you are told is essential if you're gonNA build an institution of people who are part heart of a giant machine right well that makes perfect sense in one thousand nine hundred eighty nine hundred sixty one thousand nine hundred eighty because the value in our economy and the joy joy was created by being part of these machines but now the world is changing because if I can write down what you do for a living I can find someone cheaper than you to do it. Maybe even a computer and it's going all the way to cross country truck drivers. It's only going to be ten years before. Those trucks are driving themselves themselves. So if being acog means being replaced being disrespected being underpaid. What is your alternative and your alternative is is to level up and to be one of a kind somebody who uses judgment who performs emotional labor not just physical labor somebody we would miss if you're gone and I call that personal inch. Ben And I know you described that person as being someone that's indispensable. What are the actions. Is that you look for. What are the kind of hallmarks that make these people. The linchpins really stand out in the marketplace. It is true through that I use the word indispensable but let's agree that nobody is actually ultimately indispensable that the world will go on without you but in the short run on some people are a lot more indispensable than others. These are people who bring a unique sensibility to what they do. You know I don't know if you're a bruce springsteen fan or not tickets to see Bruce springsteen on Broadway and they told you that he had a cold and his under study would be performing. You would would probably ask for a refund on the other hand. No one knows who the sound guy is and the sound guy might very well be doing something a different sound guy could do now. There are exceptions to this. The grateful dead had sound guys who built a reputation 'cause they were unique. So the question we need ask ourselves is do. I do this job in a way that's distinct. That's personal that shows that I care more than the average bear or I do. I do this job in denial standard way and I think that's a choice and you just get kind of the next question. I was going to ask you for the person that's listening to this. That agrees with what you're saying is now. I'm trying to assess themselves and assessing where they're at. How do you actually evaluate okay applying applying the role of a cog in my day to day world. I play in the role of linchpin which one aim. How do you actually look in the mirror and make that decision well? We gotta go sideways for just a minute so in one direction is authority and in the other direction is responsibility. Management is based on authority. Are you doing something you can can tell other people. They have to go along with responsibility unlike authority something we take. It's not something we're given. Are you taking responsibility for your work because the reason that most people don't WanNa be linchpins is not because they're not capable of it. It's because they're afraid of being blamed. It's easier to go to work and do what we were brainwashed to do. Which is to follow instructions to ask. Will this beyond the test to be able to say. I'm just doing my job and what it means to choose to be. A linchpin is to say I am taking responsibility for what is about to happen next. I am not doing it because it's my job. I'm doing it because it's the right thing to do and that's hard because we've been abused by enough boss's tricked by enough systems that it's easier to just phone it in and what I'm arguing is phoning it in leads to a downward cycle whereas taking responsibility leads to an upward one