4 Burst results for "Senior Vice President Of Global Marketing"
"senior vice president global marketing" Discussed on Work Inspired - A BOS Podcast
"An executive management general management product management product marketing research and development operations business development marketing and sales. He is currently the chief marketing officer at zebra technologies. Please welcome jeff schmitz. Jeff thank you so much for being on the show today. Thrilled the heavy here and to talk to you about some of the exciting things. You're doing at zebra technologies. Thank you so much for being here. You're happy here so we'd love to start off by just hearing your professional story. You're chief marketing officer. Now tell us how you got to this place. Yeah a few twists and turns along the way ali. I started my career as an engineer. So i have a electrical engineering degree from marquette university and often i get asked as cmo. How is this possible that you could be engineer. And then somehow find your way into the into the c. Suite is a cmo. And i think get resources. I think from engineers. They'd say look engineers can do anything on the opposite side of the coin. I think marketing people like. But i tell you how i got here because i think there's a few interesting things that maybe people can learn from the first thing i i realized kind of looking back at my career and spent some time recently thinking about this in those early engineering days but you know my number one goal in life was i was going to be ceo. I was convinced this was my destiny. And i realized looking back at all the things i actually needed for success. I already had. And i put them in three buckets art work. I got that from my father. Curiosity and Using that curiosity to understand the business better and a positive attitude. And i think those three things are really really important and they race a lot of other components for me as an engineer. Those kinds of skills led mead as an agent to understand the park hours an understanding that product and how our company made money led me to be noticed by the management team. And what happened after a few years is i was brought into brought management management than lead onto marketing in other things. So i started my second job. I started as an engineer. A lowly engineer with great title member of technical staff. Sixteen years later i left. The same company is the senior vice president of global marketing. And i always kind of look back and say what really the inflection point for me was really hard work and having a positive attitude and that created the opportunities for me. They're really switch years and find another direction. The curiosity point as an engineer you know kind of relating to innovation and the marketing side with you know merging being related to creativity and to try new things is there an entrepreneurial side of you or have you always kinda wanted to be in the big corporate world foll- in a corporate ladder. That's a great question and turns out that I've been big companies that have been in small companies and probably another thing. That's helped me along the way if you think about the journey is the people you meet networking and Gentlemen while a bigger company. I left when i left. It was a the senior vice president global marketing. I was at a multibillion dollar revenue company. But i met a gentleman based company. We had bought our big company about ran a starter madam and i always liked to say. Let's call him. Ed and the reason i call him his because his name said things along the way one is. You can be yourself to be successful. You don't need to be A big company which is really willing. Help me accelerate my career but more originally you meet the stayed in touch with ed over time and sure enough. He started another company. This is in two thousand seven which was the worst possible time to join a startup because then two thousand eight hundred and everyone was trying to find money desperately which were able to made it taus but that created the opportunity for me to work in a really really small company twenty people although the titles you get into twenty coming fantastic and you get to do a lot of things in play live different world so my career is taken from a large public companies to us in companies that were based in europe really small starter between people. So that means that's excellent. You brought us up today. Twenty twenty and this year two thousand eight has been a year of great change and struggle for a lot of companies. Tell me how. It's impacted your role as a cmo specifically. Maybe we'll talk later us changed. Is this a little bit for for. Cmo kind of what happened is what we had our plan plan for the year. We thought we were irrelevant. Relatively stable in terms of what we were going to execute over the last year's planning covert comes along and that through a lot of the plane on the window on the goals. We had a lot of the things that we done had to change. And the first thing we did and to know a little bit about our company is helpful here so we ziegler recreated performance edge for those who frontline and business weird technology that sits in the hands of a nurse trying to help a patient or someone in retail environment sales. Associate of being somebody in store in we do that. I quoting a Printers scanners like you might see in a retail environment or computers in the hands of nurses sore associates people driving packages off at your at your door. So what happened. Instantly in covert is the frontline workers those essential workers that were dropping off ecommerce packages or people helping you in the store or nurses. He came very very important. And the thought of frontline employees and essential workers became a household term. Our brand on but we immediately pivoted away from his not to try to sell people stuff. But you're trying to celebrate the fact that we were helping were helping Kovic drag a specimen collection. Papa drive-thru kleenex. We were there when they were pop hospitals and such so. We quickly pivoted said. How do we have the frontline employees. We started to celebrate frontline plays we turn a global campaign on in literally. A matter of a few weeks usually takes us months. We weren't looking to sell anything we're looking to make sure that we celebrated those people but also gave him the tools they need. Help them to clean a device that they're sharing with other essential workers other nurses sales's urges. Are they keep themselves safe. While using our products and was more focused on that than it was focused on selling anything really came from focusing on bendik component of our brand which is around frontline employees as quick as we turned it up. We realized that everyone jumped on that kind of bandwagon Campaign off pretty quickly. Do because i think it became a little bit too ubiquitous So that was clearly One thing that happened in kovin. I think we have to shift in simona. I don't want to mention one other thing. Which is the other component of what happened. Is i think talk to other. Cmo's this feeling of well we had a plan and then had to change the plan and agility is king. We don't need a planet ingore while the other thing we learned is no. You actually still need to do planning while into the everything is agile. Because there's another big dynamic happening there your cmo or any other leader that is people are burned out. There's doubt they have no separation between work and home. Their kids are at home doing home. Schooling.
"senior vice president global marketing" Discussed on News Talk KOKC 1520
"Odd for that guy at that time yeah to drop that in but with his accent it adds to the legend yeah I mean I think you just own it at this point all businesses that are allowed to open to do so only if they follow the guy it's sort of like one of those cases where you put believes in to make it sound we're in their blood off but they're really not right make a bad lip reading thing that's fantastic yeah I don't for that guy but you know what I think that needs to I I think that needs to be part of the PSA campaign now bleeping let's do this safely follow the guidelines yeah it's great oh man J. parents have had enough of online classes not a surprise and then the hypocrisy with the lockdown will explain straight ahead right here not able to run a check out the latest on our agricultural news on talk radio's new generation K. OKC checking in on the beef checkoff join us today heather Buckmaster the Oklahoma beef council as we celebrate may beef month we are excited about putting several different activities in the play in support of maybe a month first of all we're gonna be stepping up live engagement on our social media and may with sherry Glaser whose calmly known as a dirt road dietitian our goal is to be all things helpful with these live events for consumers cooking at home we're also gonna be rolling out new videos featuring Shari that were done in partnership with the Oklahoma farm bureau so thank you tested we rolled out to in April which focused in on consumer needs such as batch cooking with beef and freezing beef we have two more rolling out in may for maybe a month also focused on helping consumers stretch their dollars in meal preparation maybe a month will also be supported with the continuation of our U. two campaigns in Google search campaigns all leading up to Memorial Day and the start of the grilling season at which we have a new national beef checkoff campaign launching which will brighten our day to learn more about how your beef checkoff dollars are being invested go to okailey beef dot O. R. G. click on cattlemen's corner some of you have already enjoyed sitting down at a restaurant once again for the first time since mid March Lisa Harrison senior vice president global marketing for the national cattlemen's beef association says it will be a slow process but that the beef industry will help where they can as restaurants welcome consumers back in many cases to enjoy a great steak yeah we've got a significant partnership that we're going to launch in June with a national steak house chain the kind of promote you know beef and that some of the product that they're doing getting the word out to consumers that delivery and takeout are still an option it it will be awhile for restaurants to you know get up to full speed and some restaurants we heard that they even beat me never operated fifty percent capacity isn't helpful because they are such a low margin industry so whatever we can do to keep them preparing meals regardless of how the consumer gets it I think is where we can help I know a lot of the state beef councils are looking at partnerships in ways that they can help them with their state and local restaurants that they'd had long relationships with a lot of that is still to be determined as we see exactly what the world's going to look like in the service area but I know personally my experience with takeout and delivery of some of my favorite restaurants and been a great experience and what we're starting to see in the data we have obviously seen retail sales surged in food service you know decline we're seeing that starting to level out a little bit we did see a little bit increase in food service at the end of the week ending April nineteenth I mean it's still way below a year ago but I think what we'll start to see is it even out and Lisa Harrison and that's reform news on talk radio's new generation I'm Ron Hayes for kale Casey the I. called it Norman urban apartments is considerate of your needs the iconic Norman offers an array of upscale apartments.
"senior vice president global marketing" Discussed on Luxury Travel Adviser Podcast
"Well welcome everybody today. WE'RE GONNA be talking to Tony Pace. Tony is an entertainer that I've known for a number of years and he doesn't extraordinary ordinary job with everything from impressions to singing and just unbelievable shows everybody. That's seen him has said the same thing. Tony has been on expedition cruises all couple years now. And he's on an expedition recruits right. Now on seaborne quest list. Welcome to the show Tony. How are you doing today? Thank you Bruce. Appreciate that I'm doing great where I'm on the seaborn quest headed down to Antarctica We board it on in Buenos Aires which she's a great incredible port To to be from or to to sail from those of you who are looking for something to do in in that region bligh's areas is also great destination point as well But we joined A few days ago on the seaborne headed down to Antarctica. As I said. And this is truly one of the great expedition Destinations that everyone. In my my humble opinion everyone should do at some point in their lives. Absolutely and the shiftier on you've been on all kinds of ships Doing all types of entertainment over the last few years. How is this ship the quest different than the other ships? That you've been on the quest is a smaller Smaller ship basically. It has a passenger capacity of about four hundred plus about four hundred people and plus the The crew of course so you have four hundred passengers as opposed to some of the larger ships that that have two thousand three thousand on up. it it lends itself for more intimacy intimate. You know Just experience as far as that's concerned but they also bring on here Ah One of the most incredible expedition addition teams of of about twelve twelve people. That are experts They will forget more than I. I will ever remember one of them. It's just absolutely amazing. Some of them were stationed in Antarctica for one a specifically Paul was there for twenty six years so their knowledge is just amazing First off and the ship ADDS a level of X.. Amazing luxury So you're doing expedition. You're doing an expedition Russian crews in luxury And it's it's amazing concept as far as that's concerned the The sweets it's our amazing. I I mean all of the experience is top notch and I recommend this Above all absolutely absolutely and you know the thing is expedition. Ships are different than the regular ships. Because on this on these ships or the seaborne and a lot of the other ships that are made made experience Specially for this type of travel have things like powered D- submarines and with seaborn. These ships have sub Submarines that are leather upholstery air conditioned in on the bad I am stereo systems. Champagne service accelerates. Just unbelievable remember years ago no no as a matter of fact that he The seaborne has taken the expedition aspect to the next level. And they are. I believe if if I'm correct they're building another two shifts that are I think there are smaller And they they are specifically for expedition And they will have submarines up marines. Absolutely that will be part of the expedition aspect I think that's the next up and coming absolutely and the the other thing is is there a lot of these smaller Expedition ships have some of them have helicopters and heliports. It's just amazing where in Antarctica you might be able to go inland or on the ice. Well it is land underneath. I need the ICE Closer to the South Pole. And of course as an extra you don't get at this just by cruising it's a an extra charge but it's a once in a lifetime experience you're going somewhere where the original explorers ars went and they lost their lives. Some of them doing what you're doing on this cruise. I saw pictures from the last cruise What did you do for expedition types of things during your cruise? Well we there's kayaking that is just one of the most amazing experiences we had I had a whale underneath me in this crystal blue water. I mean it was just I mean I will never have any type of experiments like that again and then They did a polar plunge On the back end of the ship there's a there's a door that foltz comes down and say tire rope and they do a polar. Plunge you jump in and give you an amazing Jason Cert. Yeah I mean it's just you know there are people that I think I I I did not do it because I know one thing for certain I would would've died. I'm just not not in condition to for my body to go from seventy or ninety eight point five to two twenty two point nothing and it's just not going to be there But one of the one of the things that I truly enjoy most of all is first of all I can say that. I've set foot on all seven continent There are truly and they did the the numbers there are only ten thousand per year I think the they the numbers are ten thousand people per year. Visit Antarctica when you when you run that thought process of the entire world population and ten thousand. I I'm humbled at the fact that I'm time one of the one of a very minute percentage of population around the world that that has had the chance to set foot not not once but usually In the past couple of times that I've done this It's six or seven times and in in different and Different places in different areas and they choose incredible incredible areas that that are so populated one of the areas. We just had about four hundred five hundred thousand penguins and seals and and you're seeing a a an area of Wildlife L.. Life that is just it's it's dumb. It's dumb founding to to to to seriously just sit there and and go. Wow this is I'm somewhere that that I would've never thought years ago I would have ever been able to do Mansell S. really five years ago I went down on crystal. And it's not an expedition ship I was on was The serenity it's it's not a Not An expedition ship but they are also coming out with expedition ships specifically for expedition cruising thing and smaller parts so they're in the Galapagos. They're going to be able to go into the Galapagos the same as seaborne and there's a bunch of others it's an amazing easing thing. The guest where do you find the guess in range of age that are on the ship. You know. The guests are getting Quite a bit younger Or Am I getting quite a bit older. I'm not sure I guess Sir. My perception is being scared the guests are are definitely a wider range. I've noticed Now I've done this on seaborne. This is my third trip down into it and and tartikoff and I would say. We've had thirties People in their thirties. It's on up to two again the ninety ninety year old So it's not simply a a an older you know seventy seventy enough This is a trip that that people are doing doing in their thirties. There and they're enjoying it they're bringing some of them have brought some Teenage Children I want you to you know to to visit and to see to experience I would say the median age though is probably early in mid forties so forty two to sixty five. I would think if if my is. You know You are correct. Is the median age for for the screws. Exactly as a matter of fact Chris Austin Senior Vice President Global Marketing getting in sales says that the significant and I'm quoting this. A significant percentage of seaborne guests are baby boomers and I with a growing contingent of generation xers. So you're you're right on This is not an inexpensive inexpensive cruise. I'm in other words. People that are used to going to the Caribbean extra five hundred dollars or a thousand dollars. This is not a thousand dollar crews uh-huh oh this is so your your yeah I mean a and and it's worth every penny because first of all if you if you really do the math a lot of these other cruises you you pay you pay your base rate for for your cap and and then if you want To eat a specialty dining step above this far as food is concerned. You're paying twenty dollars per person or whatever whatever that you're paying an additional fee so the you know what as far as I'm concerned what the the the dining in that that Those specialty dining on those those ships is your typical every single day. Dining here on seaborne and The other thing is on seaborne there is. You don't have to pull out your your card in the by anything. Basically weekly I mean alcohol is Is Part of the package and the bartenders of the the waiters. They know you've my name And by the time you're into your second day they already know what you want to drink you walk into the you. Walk into the club or the lounge and they're they're you know the meeting you at the at the corner of the bar thing this pace would you like your your usual. All and they've got you know whatever it is that you drank that is just an amazing level So when you you at all of these These small fees that you think of it really does add up And you get closer or to. What is normal but I I think you're probably looking at Certain MM cruises you know for the expedition here. I think what I don't even know what the bulk rate is. What are you at Fourteen fifteen thousand for Per Person for you know first week or for your normal room and all of the rooms are suites anyway. So you can't go wrong there I'll tell you I would spend I would if you know if I can This is this is where where I would be as far as these. Expeditions are concerned because On some of the larger ships. You can't go ashore you yeah you can instill you can still see the area but you can't have you can't be in front of in front of Penguins and seals you can't have one at your feet speak You can't get into areas that that these ships can absolutely and you know with dining the Luxury dining the Ruth Chris on at sea really There's no upcharges premium wines and spirits open. embar specialty coffees..
"senior vice president global marketing" Discussed on Marketing Today with Alan Hart
"Pursue her personal dream to launch onto a direct to consumer fashion brand a little over a year in she's well into realizing that dream and we talk about it today. She's grown her sales via social digital Israel promotion word of mouth and she's just recently signed her first retail distribution deal with Dylan's candy bar and she's expanding distribution as we speak. I hope you enjoy this conversation with Ashley. Daily will actually welcome to the show. You know. It's so great to be here. No it's it'll be fun. It'll be fun. I thought we could get out of the gate with I think my most important question I interview lots and lots of marketing leaders and three years ago I understand you step offer. The corporate ladder having been a partner at a communications firm in a rising senior vice president global marketing experience marketing services. Why did you make the jump new. Yes so interestingly enough you said. I jumped right off the ladder. I I literally walked off a stage in front of about a thousand thousand of some of the world's best. CMO that represents interesting credible brands and that was my last day and it was a big change. It had been something that I'd been thinking about really forever that was always in the back of my head about starting my own company and actually we marketing my own dreams versus those of others than like a lot of MOMS out there in the corporate world. You spend so much time especially when you're at that level in a corporation they're so much time spent on the road and traveling in meetings in boardrooms and I just wanted to spend more time with my family and I kind of felt like once I turned forty. It was kind of now or never to chase after my own dreams and so with the support of my family especially my husband we took that leap of faith and here we are I love of it and it will get to your company that you founded became delicious but before we do that maybe let's back up a little bit and tell me about your career path to that point. Where did you start in. Were there any pivotal people along the way maybe people that sparked that entrepreneurial spirit yet such a question for me. I actually went against the career path originally set out to do and it was a man that I had matched who basically basically had given me some advice just after college had said you know it's really important to find a career that people will always need and technology is one of those things and so. I was starting out in the technology world. The Internet was just kind of starting out. How so throughout my career I one of the first companies I worked for was a white box manufacturer of custom? She sees his and actually sold to Compusa which is no longer around and then it was enterprise. Portal Technology was working for another startup that was all e commerce space for the hospitality industry to streamline their procurement process and then what really he led me to Experien- where I spent the bulk of my career almost fifteen years I started out with an acquisition that they made with a company company called Cheetah Mail which was one of the largest senders of permission based email marketing so I've always kind of been throughout my career at the forefront of technology doing a lot of education on the benefits of technology and it was wonderful wonderful and I've always been a marketer advertiser by nature the designer in me. It's you know parents had always told me early on in addition to that. I mentor that I had told me to find a career. That was always going to be necessary with that. Fashion is a very fickle industry in so away should really try and carve out a path for myself in once. I'm successful then I can start my own clothing brand so so I mean there's a lot of value in that too. I think parents at that time were realists in. We didn't have the kind handed the lofty dreams of if you can dream it you can achieve it. It was definitely get out there. Survive at Michi says they drains in a lot's happened to over. Are I think we're near the same age maybe with a lot's happened in the make that possible now right like in terms of sourcing materials for your products the e commerce like shop affi- platform and things like that. I mean those things did not exist in. I feel like they make it possible for people to bring their dreams to life which is attested yeah. I totally agree with you. I mean there are so many platforms whether you're just a really small business I WANNA put a shop up on. Se Social Media in its own right justice such an incredibly powerful platform for any brand of any size of any maturity to whether it's introducing itself or evolving its own kind of brand narrative if you will but but I think you absolutely hit on the head we have more opportunities than we've ever had because of that technology and we actually built in our website and ECOMMERCE platform on shop affi- were originally I wanted to build something from the ground up just using my data and technology the background. I wanted something much more custom but I realized that that required a lot more a lot more investment than I I was capable of putting into it so we'd actually heavy from what the original design concept was with agency you see that I was working with to build the platform and we opted to build on shop by which we able to turn around within a couple of weeks six in order to hit a road show that I was about to go on doing morning shows talking about the brand in our pay it forward model so it's pretty incredible tools that are available now for anybody who wants to start their own company. It's really a quick turnkey solution. Russian in it's just obviously modifying that over time and adjusting to what the business requirements are but definitely that lowered the barrier to entry immensely for US began delicious. It's a great story here so I want to hear a little bit about became delicious and when did you. I know that you had a company versus just an idea. You must have known that I think this is a company before you walked off that stage in front of thousands marketers to say I think this is a company engaged at great salary and benefits and all that fun stuff 'cause my husband's also entrepreneurs I though it was pretty loud side when we watch off when I Asia they might family walked off with me but I'm a big believer in Dan Passion and Grit and I've always said I've said this to my team members that an idea is only as good as it is executed so many people will have ideas. It's those that actually are willing to implement them put in the hard work and chase after it and make it a reality that separates them from just the separates those just from ideas and so for me the question of when did I know it was a company versus just an Nigeria I think just for my passion in something that I wanted to do for so long even at my high school reunion of now completely dating dating myself but people had said you know we always thought in the fashion industry like running a big fashion empire and all these people that had from my I passed or reminding me about that passionate I'd always had and blowing said we have the coolest swag in the greatest light clothing and whatnot whatnot because I was kind of living vicariously through my promotional budget in creating really awesome swag blackley wanted where I versus just kind of your standard corporate logo apparel and we had started an initiative at the company about women empowerment so I spent a lot of time talking to women throughout our organization in our company was located forty. Four countries really talk to them about their own motivation probation and drives and they always ask me. How did I know that I wanted to do this and you get asked that a lot. It's like putting a mirror in front of you you and eventually any WANNA be authentic and honest and I kept taking at home with me saying you know I always loved the marketing piece of it by nature. I'm a marketer. I consume brands that I just love their packaging and their branding elements so you know I definitely eat that dog doc foods so to speak by forced me to look at myself from friends growing up in that reunion that I mentioned speaking to all these different women at varying stages of their careers whether they were starting out as an intern or they were at a V. T. level in the organization by said this. This wasn't my dream to be here. I ended up here. I love what I'm doing and there's a common thread is is the marketing marketing component is helping to bring brands and consumers together in a meaningful way and that's something that's always inherently been important to me in something that motivates me every morning but I realized shortly thereafter I just kept hitting faced with it over and over again and I think a lot of women especially around our age that can say you got a lot of playback from people about how much time on your spending away from your family and people unsolicited would always tell me things like you know. You're never GONNA get this time back to your kids. They're never ever GONNA be five again. They're never gonNA be ten again and it finally just hit me dead on and we had convinced the company the need to rebrand itself because it had involved so much over the years so we were designing a new logo whole new brand narrative in storyline around it and I looked the schedule for the next three years and I was just not going to be home very much and that is reality that I was I was looking at saying I can continue to do this something that I really enjoy. I love the company I love the people I work with or I can take that lead and and do what I've always wanted to do but I've just been scared beyond measure to actually do it and to do it alone my geo. Oh that was a big turning point for me and that's when we said Okay and what do I have what company what is this clothing line. Look doc like and how is it going to stand out in already pretty saturated market toast a little bit more about can delicious yeah so I I love to shop and I have a nine year old daughter and everywhere we went we just kind of found iterations at this same design and I was lucky enough to be able to travel around the world and would bring home different clothing pieces and she always wanted to address like me and I would say yeah. There's these really fun leggings but oddly enough. They don't make them a new sizes and it just felt like they're what I would never be able to find exactly what I was looking for. Whether it's for myself or for my daughter and I just also felt that there's so many great pay it forward brands like Toms and so many others out there and I didn't WanNa create something that other people had already created condensed so well but I really wanted to create something that reinforce something that I felt was lacking in our world which was just kindness and Dan kind of all the things that made our soul smile kind of what we refer to as sole candy in that's kind of a nod back to a vibrant colors of candy and so we take kind of literal and metaphorical approach with Chandy and bring those colors colors and the messaging around that so that it truly does deliver that epic dose of happy and we wanted to make sure that everything we at least almost everything we made in youth we made an adult up to three acts so that it was accessible to all different body types that our styles were complementary to every type of what we say supergirl or she mankind with an emphasis on the kind and just have a brand that reinforced positively giddy and we've always said that pecan delicious is not just a brand. It's more of a mantra way of life that if you can be anything be kind to have confidence to be yourself and be can't delicious and it's it's been pretty amazing to see how that resonates with the younger generation when I hear my daughter and her friends say well. That's not very e can't delicious and are you have to have the confidence to be yourself and not feel like you need to dress like every other girl in your class and have the confidence to also stand up for when you see that somebody's being wronged and I have to say that just seeing that is all the validation in the world that I need are from women who were like would never think that I would wear leggings swith candy rainbows Rosen donuts in all this stuff all over them but I have to tell you that when I go to my bark class and everybody stops me.