5 Episode results for "Senator Rob G"
Apple Podcasts Categories Update is Here! #294
"Everyone welcome to a late start to the new media. Show of course those feeling the podcast you don't care. You're catching it on time but I I I. I think I woke you up at night. I wish I had this all planned. I was going to get up at eight thirty my time I put my head back on the pillow well. I've been up since six eastern so <hes> not the problem here. I have been to <hes>. I put a table together. Matter of fact you can see it here does you to watch all actually can't let me go to a single shot. You can see the table here so I've got a tea table. I've got the data's data cabinet. Put together <hes> get the final paints ordered an in the studio and I have a date so the studio installation is going to go down down. Believe it or not on Sunday August twenty fifth. Oh Okay so there shortly thereafter we will be ready in August August twenty fifth ready to go live so maybe maybe my Saturday the thirty first we'll be back to the normal studio stream. Maybe me yeah that'd be great. Yeah it would be great so but <hes> anyway that <hes> I've got a timeline. They come on the ninth but it's GonNa be tight. I'm like carver goes on the night so after after podcasts movement will be hopefully in a week after the the backup to normal so hopefully everything will be <hes> going here and I'm. I'm pretty excited. <hes> final designs locked in camera angles. Those were checked. Make sure what we've design actually taped on the wall and they put the camera up where it's going to be an looked and I'm like okay. That's what I thought thought it was going to look like the size-wise. What's funny? Rob Is when I got up the furniture in the studio. I'm like it's about the same area as the old studio you kind of like square footage square footage wise yeah when you know I've got three different sets one set for this show. <hes> bought the same square footage some pretty excited about that but anyway that's administrative what's going on and I've got the road close sign behind me here and <hes> so yeah. I'm this thing is functional already but <hes> just now need to do the final setup hey so <hes> podcasting casting is alive and well despite what some may want to project out there right yeah but <hes> it's been a week wise you know the new cycle has been a little slow. I think everyone is waiting to do a bunch of announcements next next week. You guys <hes> rolled out a fresh coat of paint yes well. There's more substance behind that it but it's that's that's what we have now so yeah so we've we're rolling out a fresh coat of paint. Probably the end of the week are right before podcast. Yes movement so we've been doing the same thing so there's more coming Huh boy oh interesting. So what is your you. I get a complete elite <hes> splash paint to <hes> well. I mean as well as a lot of <hes> platforms in this medium. They're they're working on implication. Yeah Yeah Yeah So. That's the key key takeaway yeah. We've been working on that too so we're going to stage it out through the rest of the summer. I think's he's GonNa see people see <hes> in our at least with our system as a U._I. Update in power press where we're going to be for those that are on boarding. It'll be much much easier for non boarding standpoint. I think we've all learned lessons in that point. <hes> anchor made us all sit back and say you know what are we doing making easy for podcasters to get started and I think as we both experience out there at conferences and events and working with podcasters so there's a lot of new people that are getting involved in the medium that are not as is technically savvy is the the earlier crowds had him into this medium technical savvy is is a word <hes> uh-huh because it's it's less than technical savvy. It's <hes> they think we mentioned last show an incredible amount of hand holding mm is needed. If you're watching a live make sure you check in make sure say Hello Hello Rick Can Eileen late. Welcome to the show everyone else make sure you check it. On on facebook live. We are watching the the Chit Chat over there so <hes> make sure say hello but <hes> yeah we've got a couple of things come in next week and it only zinke surprised Caspi validated our ballot era says he validated website is some I think I don't know if the new code is on the site yet but that's rolling out on Monday and then we rolled out the rest of our injection system on Tuesday of this past week and so yeah lots lots going on on our side too two so the devs devs are coming very coolest closing closing projects and we're now scrambling and everything else yeah that's great that's great so and I guess Apple decided that they were gonNA turn on their categories. Yeah they turned I. I thought it'd be later to be honest with you. I thought they would be off longer. <hes> but it yup they flip the switch so those of you that main your category changes which actually we should talk about this a little bit those v the made category changes you should be now showing up in those secondary categories are those new categories which should give you a huge advantage at least from earlier adopter standpoint but the folks over at Sunglao. They're screwed. So what category does this show fall under now todd it's under news center news sure yet actually selected three categories. Let me see what I what I what I chose because I can do that. In our press. New Mini shows sign in let's Sierra. Let's go over to power press. We are a little bit of a journalistic news. Show run yeah so I I got his picked in. There's apple so I have news news slash business news business the slash marketing and technology. I have us in three categories and news under and then sub kettering business category business seven cattery marketing and third categories tack so if you open up your APP if if they've updated my listing we should be <hes> that's where we should be dropped. Really there was no other place I was. I was looking and Hello Addy Colo- Douglas and matter of fact. We're sitting on a embargo so we can't say anything that's true <hes> in an exciting embargo. We thought the news was going to come out last week but it didn't it didn't come out sell <hes> big companies move slow next week someday next week and then we'll probably probably do a special new media show on on that day. Don't you think you'd think we should but <hes> yes yeah so the new apple categories are out <hes> who who isn't done who which companies are not yet implemented. That's the question now now. I'm I'm not sure I know I know we are so it's hard to tell unless you go into the tools yeah and another thing too is is a lot of podcasters or not. I'm sure there's most folks are not paying attention. Having updated the average pod yester- probably has no clue <hes> you know let's say been enough unless every newsletters unless they're reading their emails Ila Servino looking through interface they may not even now. There's been a change Dan. I know I mean I'm sure you guys with us. We've been trying to let let all of our podcasters. No no kidding to make the changes and now but like you say not everybody pays attention to those things that very closely now what we interesting to watch someone should actually start doing some counts and see how many shows actually tricking down trickling down into those new categories disea- <hes> you know how fast adoption option is because I'm sure some of those categories are a little sparse in you know you're right there boom. You'RE GONNA be top ten top twenty top two hundred very very easy now. The question is have they made any other changes to their directory have they <hes> have they made any any changes to their log goes on how their ranking shows <hes> you know through tell on that and I think yeah I think it isn't awesome and I know that Dana j Lewis <hes> got an email from <hes> you see if I can find it something that apple let's set out and <hes> and I don't think all podcasters got this. Do you didn't get it. Neither mattocks about suggest suggested social copy suggested on podcast mentions yeah from Steve Yes so if you if you think about this now if you if you go apple podcasts dot com forward slash that say news and let they see what let them make actually see copy. This here actually links to the itunes stuff on on a windows. It doesn't go to a web experience doesn't it is still opens itinerants and it does load news all right so let me look and it really doesn't load the news category so that those links <hes> MHM future looking thing yeah so let me slide here see it again. They only have top level categories on on on. I tunes so right so I tried that on a on a desktop. That's interesting. I want my phone. Does it do the same thing in the phone is is it the same experiences spring it says let me load safari. I would think it loads the apple podcast APP. Be My guess yes. We'll load safari. Eh Go Apple PODCAST DOT COM. Oh crap can't type uh-huh dot com forward slash news where where does take me go yeah it opens apple podcast APP and then does it take me just takes me top shows. It doesn't take me to a to a category. Yes okay so that doesn't look like it's changed at all <hes> how can a way to browse to return it sideways yeah. There's no maybe we're we have to wait. Oh that's right. Some people are on the new on the Beta Beta some Peop- some folks updated their phones already and have the new experience if you're not on the new new bay and the New Opera I._O._S. Operating System you're not we're gonNA see it anyway. So that's what has to happen. I just did it on my iphone. It it linked to the ITUNES store over. Oh so you don't have the podcast APP loaded on your phone or you do a reloaded. Did you go to apple podcast with an S. Ford Sash News <hes> Yeah So. I'm not running the Beta of the new of the new operating system so I would not get the new experience with someone. That's running the Beta. That's listening right now if you if you got the Beta on your phone <hes> <hes> Daniel says just updated may numbers two hundred twenty five thousand podcasts are using the new categories I find that hard to believe that that many they have moved this quick. They must have moved a bunch of shows. There's no way two hundred twenty five thousand shows have updated their categories categories this fast but what does that mean does that mean that they they just rolled up to a different category or does that mean that they went in and actually actually selected one of the new categories. I would be looking at the new subcategories I went look at any of the old top levels also because everyone on soundcloud got moved up into the new sound clouds <hes> how was using safari I just I just don't believe that I don't believe two hundred twenty. Five thousand shows are using new categories and if if they are someone did some monkey work and monkey shows and move them apple apple would of done that while they did. They said they were rolling shows up up out of category shutting down. We knew they were going to do that. Yeah it is it could be banker. Apple have a cross cross-reference with feed data answer Danny just look at the new subcategories. Don't look the near the top levels look shows her in the new subcategories. That'd be a better. You're that'd be better number. Don't look at any of the old subcategories just look at the new subcategories is not going to be a perfect number but it's going to you know they give you an idea of adoption sound todd yeah. Do you have a the euro real to this stream that we can share on on twitter gets facebook.com Ford Sash Cochran. Oh is that it yeah. That's it okay. I'll send you take senator in slack. If someone asking over WHO's goes to watch yeah I've had some people make a comment that that they're having a hard time finding the show now yeah because we're Bernard on a livestream on new meaning show dot com so C._M._e. Send this year and that's it's a public stream self. I sent in slack so he said it was facebook. Dot Com Slash Cochran Cochran you yeah well. I think this is a interesting you know we'll see see what happens here seen Ebay these using these new Calgary Sia bump and listenership. I don't think I think the big impact will come when they they update. What is it Iowa's? Thirteen is at what's coming that normally comes in the next two weeks or so. I would think yeah so but Danny says you can see it in the how I don't know about that I didn't I couldn't navigate to at least not easily here on the show. Oh Yes oh let's see what else is going on. We got podcasts movement coming up in a couple of weeks and everybody's getting ramped up for that. I know we're we're scrambling to get all all everything pulled together and going to be there so three thousand plus people so it's exciting. It was great to have Dan last week. So if you haven't seen the last week's episode you're going to podcasts movement or you're curious about it. Yeah go check out last week's episode and listen to it because it's only on due to our on facebook Rah best way to get us via the the feed and then the other big thing. That's happening at park with this year. If you cannot go to the event they are doing a live streaming stage. <hes> that will be streaming the various sessions live on the video side so one of the sessions is going to be a Tashin with Todai doing win the new media show so we're going to be on stage you can see next week's episode or two weeks from now yep right doing the show with a couple of great gifts so you had to guess from Pandora and it's now confirmed serve on Mozell is going to join us on the show. I don't know if I showed that last week or not. He didn't she where she working now stitcher so she's learning a stitch chief revenue officer for Sicher interesting interesting I had a I think you guys had a call with the same company. There's a company that's trying to launch an APP <hes> before the show don't it's going to be out as called good pods and it's kind of like <hes> like good reads almost the same type of <hes>. I think that's what is our good books or is it good reads or what is the Book Review Site. I think it's a good read starts to kind of spin on that and I don't know you get to see the APP rob. Yeah I saw while explained ended the concept described to me <hes> in it looks like really it looks like a social platform for podcasters. Ah Let listeners <hes> it's a little bit of a discovery tool yeah <hes> so there hasn't been a lot of success for companies that have tried this before but <hes> you know I'm open to new efforts. I I was telling them that. If you can get to one percent thank you moved to the bar and they didn't really I don't think they like that. When I told him that you could get two percent give move the bar you know right and eh the true? It's true especially on the the consumption side right every side you know those that get one percent are it's a rare breed and I and I explained to them. <hes> I gave him some ideas and some things where I thought the APP was being shortfall and <hes> so anyway we'll see what were they were. They go with this but I told him I said the key. Is it podcasters. Don't promote it your nagging attraction. You don't the only way podcasts are GonNa you know they've got some celebrities that they're going to launch with but I think most people don't care about celebrities per se especially podcasters testers yeah. They think of themselves as the celebrity N._S. They are right right even if we have an audience. It's a ten year still the celebrity right right so it's the it's the me-media is what this one is. This is this is about you know it's an open medium. Anybody can create the content so I don't know I agree with you. They need to try and this is. This is what I encourage them to think about. More is building podcast community right you know really really focus on that and be a tool that really enables the audience for a particular show to network with themselves as well as communicate with the with the show and and have a dialogue and I don't know if they're gonNA if they really understand the psychology of all that and it can be a little complicated. I'm I've done episodes talking about the psychology of podcasting before breath but I think it is a topic that's that's not always well understood by by new people coming into this medium and I think they make a lot of strategic mistakes stakes because they don't understand the psychology behind what's going on here. I think also twos as they understand that most people discover podcast from their friends family members people they know they got that part right extremo. Talk getting all you're getting all your friends and family members all using the same APP in doing reviews doing sharing. That's a whole that's a whole nother challenge. That's call facebook right. It's called facebook and even that one is losing customers so yeah so it says someone in the group said the content linked for this video is unavailable todd you have the privacy set to friends only know I've got this public. It's set to public. I have no idea why would be he would be. We have a hard time seeing this. It's a public should be able to get to it from a public link long. As you have a facebook account maybe we I should go in and post this on twitter so those that are mace it yeah I don't understand why would is there for me. It's there's <hes> when I start a stream there's only two suctions and it defaults to public so but I never get the chats and never get the chats on stream mm yards so it says Public Nubia shouldn't a two fifty four Beta says public underneath it <hes> I. I don't know what else I need to set a date or something else was supposed to set they should tell us. We need to set something else. Hopefully they have a facebook account yeah yeah. They don't have a facebook account they. They probably can't find it so yeah and it's let me see if it will actually come up in incognito needle window. I think that's the I think still have to log in to Facebook D._N._C. A let's see her open in canoeing cognitive window go in go. Hey so have to log in. I don't know what else to do. I'm I'm I'm just made a twitter post and we'll see if anyone else complains right so so. What else are you hearing anything else? Coming can be announced <unk>. We've got some emails or were being hit up to go. Oh cease of stuff <hes> seth a wrestler senescent email and let me see if I can find it who's going to be I guess bring in some listeners up on stage. I guess to give give a review and critique to podcasts so he selected a podcast else in the knee went out and I guess found some listeners that are going to be a podcast movement and who's going to bring up on stage. I guess like six of them or something like that. Joe Solve say of Stacking Benjamin's magnanimously agree delivering six of his listeners on stage to ask them further thoughts on the show <hes> this is happening and thirty August Fifteenth at eleven thirty. AM The conway ballroom opiates can make it also. There's image you think should personally invite the session. Please let let me know love to extend invitations. Here's the thing though I you know I understand what sets doing there but I get feed feedback all the time. I get feedback from my show show. My audience is always interjecting on the podcast matter of fact I got an email yesterday from one of my listeners said hey the audience meant sounding great great so I'm curious to hear how deeper they're going to go into having them. Critique Zeynep guesses what they're gonNA do. They're going to take the show yeah I would say just try and try and get them feedback on what's happening with the with with the show and how they can improve it probably and and what the experiences I think it's I think it's great if you can get that kind of feedback but you know six people look is going to give you a six different opinions and and much your how you coalesce that into something that is tangible rule unless all six of them say the same thing you know I had this guy that was listened to Geek News central for years. He's g listen more and think he finally got tired of beat me up. His name was Saul. All Sol was remember saw. Get Evil from salt. I would just like rub my hands together because it was so fun to read his comment about the show on the show and <hes> so I would be I wouldn't I would try to answer seriously I could his you know his commentary and his recommendations as sometimes it was just disagreeing with me on my you know my opinion on something so so you know I think it's good to have <hes> when you do get email that comes in from member. That's you know making comments about the show probably ten where people are saying the same thing and then you probably need to go through in Steph through an address it by saying okay. Here's why do this this and this leads leads me that leads you to this frustration. You know <hes> so given that given that feedback is is <hes> are given that yet give feedback is good because every podcast has its little tweaks that need to be made sometimes sometimes the podcasts are doesn't realize it because there are so close to it that they don't they don't see or hear it or whatever and <hes> it's good to you. Get that audience feedback and on certain things may be obvious to them but not so obvious to the park caster he andrew's saying and what's best practice for siphoning category versus apparent category you if there is a subcategory you on a pick that because you're automatically also end the parent category Cory <hes> so you want to pick a subcategory at least that's what we're being told and it probab- that probably L. needs to be verified to that. There's some ground truth all information that we've been given <hes> again if you're watching the show live with appreciate appreciate you checking on facebook say hello let us know you're here Andrew Daniel Eileen again thanks for saying low in the chat and thought it also looks like she podcasting conferences coming along yeah. I'm not <hes> I haven't been really like super focused on what they're doing other team members <unk> are going from our team. I'M NOT I won't be at She podcast benefactor. I'll be at outlier at the same time so in Los Angeles data at the same time yeah. I'm pretty sure it's the same weekend same weekend is some event. Some event is the same weekend I think it's just I think the outliers just prior to it. I'll maybe that's the case Friday Saturday and what what is she podcast don't lie was it was in September it is it is a September but the the she podcast one is October eleventh through the thirteenth so to bow to completely completely different month so it is a different month so yet that screwed up Luma. Maybe I will go down there. I bought a ticket well well. I guess we both did if we contributed to their their fundraising yeah now. I'm going to be there to all right well. We'll see I've got a for pretty full schedule otherwise but <hes> at Mackenzie down there much but yeah mackenzie it'd be down. Just let her go. It's going to be there and be supportive right so well. I tell you the <hes> I think is that I've seen this week and talking to <hes> well. I had exciting week in New York. I don't know if I want to talk about that at all bit cert yeah it was <hes> yeah you guys GonNa be at the show certified or what's the word or can't say I believe so okay anyone else announcing the same time. You guys are a no idea yet. Oh there's really really have no idea who else might be well. I you know I spent some time with a client on it is a flute in Manhattan on Tuesday and <hes> met with a client and <hes> had a discussion about the stats certification and <hes> we can. I say <hes> their consequence. It's it's there's full yeah. There's there's pain. There's some pain being felt by some networks. <hes> some major pain being felt my networks right so <hes> also I mean a lot of them. Don't know what to do Muller Situation. I'm learning a yes. They don't know what to do and <hes> it's. It's impacting. I guess I say impacting revenue and and <hes> you know that's brought enough so <hes> yeah I'm I'm experiencing into from the perspective that people that have been on inflated campaign numbers are moving in wanting only do campaigns on certified platforms and they're. They're wanting the same low C._P._I. Got On those inflated platform on the certified defied platform. You're running into that right so now can kind of see in a I think we as certified platforms. I think we need to hold the line. Yes <hes> because we can't let inflated C._P._M. Numbers from inflated numbers rights or buying campaign on shows. Does it have numbers that are maybe twice or three times what they should be thinking that that's that's the value equation Right <hes> coming me into buying against certified numbers wanting the dame see P._m. Rates a couch and how's that how's that house those conversations going those are. They're tough conversation because people get in a certain mindset that they buy this media medicine C._p._M. Right that's way below. Would it should be for certified audience. That's right and I think that that's that's where where we all as platforms need to hold the line here here because that's the only way we're going to transition this expectations and I know that <hes> that came up as a conversation too. I told this group that we met with your sales team needs to go out now and reset pricing <hes> you know as quickly as possible and have that you know have that story to tell and that's GonNa be that's GonNa be a story to tell dea and we have to you know over over time it needs to be approved story to it is abusive right yeah right and it needs to be something where if a if an advertiser buys on this network there they know they're getting real audience right aunt when they bought over in this other network and that didn't work for them. Yeah they the reason it didn't work for the mosquitoes they were. They weren't buying real audience. They were buying botts and another thing too is <hes> well. Give me real careful here <hes> <hes> I think there is entities don't where their numbers are even coming from. I just leave it at that. There's a reporting sheet and you say okay we're. How did you get where did that? Where did that number? Come from or what you mean well. Let's talk about the person to generated that. Go back to that person. How did you get those numbers? What system system did that come from imagine having a certified system in using in non certified system to do reporting on I can think of one company that might be happening so you've ever certified system in you? Have non-serb your data. You're sending non-certified really win. Certified numbers are optional. That'll happen. The what what is this you know you you you. You gotta be kidding me just so I'm jeff and I were coming with their <hes> or coming with her flak back. We're we're bringing bulletproof vest podcast movement. I've already had a bad having having some meetings as put it this way the grill back the meetings were basically not the ass dictated yeah well. It's there has been a course. We've talked about this on the show of of people that are oh. I guess denigrating Dan Dan Grading certification do it better vacation in didn't go far enough away. I talked to someone on the phone earlier in the week to that said I don't like the I._B. Certification I'm like what are you don't like about it and he said because it costs. I'm like okay. That's the only reason you don't like certification. What else what about about the certification? You don't like what is wrong. Is there something wrong with the and really they didn't go into that but I said listen. I said we'd never go and I said forbid lucky. I said we need to be an explain it to be. You have to be really cognizant here that we we need to be thankful. Full that we're we're getting a certification through the I._B. Tech lab not not our see. I said if it was M._R._C. The bill would be a hundred and fifty thousand dollars every year and they said that's would be the bill not what other bill and and I and he didn't even know who M._r._c. was and I was just like I'm like what I said. N._Y._C. Does client side reporting in Iran and all that stuff is implemented who have to not only get an I._B. CERT- will have to get an an M._R. Caesar to be able to to qualify their ad data in the Marcy is the it's a media ratings council is that one thinks I I think that's what they're called but they are. They mommy been doing <unk> ratings around television and they are the gold standard in client side ride measurement certification. That's who you go to do figurative Alden radio at all I don't know but they said they already washed their hands of podcasting casting they said we because it server side data logs. We want nothing to do with that. You know that's why you can't get a certification and we talked marcy. I see and I saw that bill is right for the paddles. You know we'll those folks would do similar to what grads trying to do right now. They would certify Rad. They would certify what we're measuring in Rad bad is accurate that were so they wouldn't actually be technology now doing the measurement they'd be doing the auditing the the auditing of writer so you know so here. We have this I._B. Tech Lab. That's got this process in place. It's very thorough very good it. He five six months for companies to get through this. It's not it's not thorough as it rob and and you know it's it's not a it's not a one and done either you know so colonoscopy is it always comes to mind when I think about it. I I called it. Forensic audit in the they call it off is a good good examination yeah same thing so I eat. I think there's enough of us that have now through this to understand that while those who haven't probably hearing horror stories and the you know the number of man hours and you know it's not just the cost the cost actually achieved part. The cost is because the <hes> the real cost is in the man hours yeah. It's it's the engineering time and it's been on calls and it's the time spent on on working through rude. You know if there's any tweaks yeah right and it's you know talking doing forty hours a code review line by line signed by you know it's not it's not at all comprehensive so so I you know fine so and then went so I get very very upset when someone says oil to look joy cert there's very few companies that have actually been certified certified right so it's a pretty short list and I actually called one out this week and said you're using the word compliant. Please stop using the word compliant and they said well. Where do you see that on our website and I'm like <hes> the fifteen instances of it on this page <hes> radio silence Yeah Stop using the word compliant? Oh yeah I mean it's. I don't know that all of the current hosting platforms in the medium right now are going to be able to go through that process in the mud. Does that mean for them. <hes> <hes> have a solution for them. Don't you do todd you always have a listen to percents. That's that's right we do. We have a solution at forum. Will process will be there. Stats provider no problem. You're the Swiss army knife of the podcasting space. It's you you know that's that's why I can audit. It's why I can say Gimme a month's worth log-files and were one in audit so media the buyers use us for that for that purpose and it can be uncomfortable because you're asking asking potentially competitor to send over you know have sign. N._D._A.'s have to say data sharing agreements now because G._D._p. Are All the stuff we have to do now. In order to make sure the data's protected when we do the data exchange and I was like as explained to the client <hes> on Tuesday I said <hes> I'm very very strict on who accesses your data and I said if there's ever inadvertent disclosure of anyone's numbers without permission they're going to be fired. It's it's IT'S A it's. It's a fireball fence at Bravo's <hes> the really someone's dated without permission so thought I've kind of kind of know something that <hes> content hasn't been in the news as much as it used to blue chips quiet crickets. Wonder why the news summer are we in between people and between releasing stuff visit are we. Are we getting ready for new upfront Sir because that's the big buzz was over the last lasts twelve months sure a lot of you know while there's a lot of money content popular content content that was making it over to TV. <hes> <hes> Laura I saw got cancelled and they didn't WanNa talk too much about that. Did they yeah well that can be a cutthroat business over there. You know it's it's T._V.'s tough if it's a Han ratings you don't get enough people watching you know no. That's that's interesting to one o'clock in the afternoon here and I'm here. I'm here to Siren never heard a siren here. That's a normal thing on a Saturday to have a siren goal one o'clock in the afternoon. Do you have like tornadoes. You might be a it's the first Saturday the month so maybe this is when they test. That's interesting but weather's good here. I bet it happened right at one o'clock so I bet you. It's for Saturday the month I bet you they do the testing here and Saturday. It's always nice to have extra sound anyway. What we're talking about talking about content <hes> yeah? It's been kinda quiet. What's happening around content? I haven't heard too much curse todd. I think you're right. I think it's the content companies think fall for her for doing things because podcasts consumption does tail off a little bit this time of the year so I would expected. We don't get as many viewers to this show. I ate during these months. Well look at what we're doing today. We've had as many as ten people on life life. Holy Cow. I think is still going to hear that <hes> I could Kinda here. It's not boring in my ear or anything but the quickly we're going to be in the heat of it with lots of passing events popping up all over the country. I'm GONNA be criss crossing the country for a good month and a half two months coming here soon in the fall so it's it's nonstop as one thing after the other. I needed start reviewing the calendar because they think about September fifteenth. My counter dries up a little bit but I need to. Let's let's see what else is out there. I don't go to Dallas. You're going to go to the the radio show. It'd be radio show yeah. I'M GONNA BE IN BEING DALLAS. I'm going to be in Atlanta twice. <hes> someone to be in L._A. Twice also going to be doing a bunch of stuff at the digital Hollywood event in down in down in Los Angeles coming up in November. Yes I haven't decided if I'm GonNa go the radio show yet so haven't they having decided to pull the trigger on that I have never been to that. You've been to it <hes>. I've been to the rain summit in Atlanta a few years back that had the radio shows always a companion to the rain summit so it's always it's like the day before or whatever so but yeah I didn't go to go to the Rape Radio Show back thin. This was like back in two thousand sixteen something like that and the the radio show wasn't doing anything with podcast so I think they're having I saw some a panel announced but accused is by some big folks it's by Iheart and some other big players in space right so they're they're doing quite a bit at this year's radio show around podcasting so from what I I have seen in the the agenda. I'm not on any panels at that event but I am going to be doing some educational <hes> <hes> sessions with some students that are coming in so <hes> I guess they have a program to bring in college college students that are students students of media to come in and learn about the podcasting medium so that's cool that that's a longest scientists I've ever I heard still still going four minutes in yes. I haven't decided if I'm GonNa go to that event or not. So I guess I just probably pull the trigger here. Go down for a couple of days. It's is what is it three or four days. Show three days so role as you look to when you get your studio up in his in his prizes that we should be looking for or what are you doing with your with your show set. Is Anything special that you're yes. I have a a a beautiful show set designed in all. I can't show the piece of the paper it's a secret. We're not going to reveal it. Didn't I send you that. I send you the design right. <hes> thought I sent you the P._D._F. What is GONNA look like? I don't remember singing. I've talked my head so there's a demo room and <hes> and then there is it's GonNa be the Geek News central new media show podcast awards <hes> area and then there's going to be a green screen green screen so there's three different sets than editing rumor editing bay so that means that you can do your show from any country in the world. You seem to pull up a different background so <hes> well. I could pretend I'm in some other place but we usually green screens going to be kind of fun. We're GONNA see what we can do with that. I don't I don't have anything fancy like that here so you just have to deal with me just like this. That's that's good for. I have to get to <hes> spruced up there something yeah I'm looking out the window here and there is it's a Blue Ooh sky beautiful day and six minutes. This alarm is still going off. I'm having emergency happening now. Function you now wall of water hitting towards you if coming if there is this would be very bad where I'm located in in you you would be dead too so it doesn't appear to be an earthquake happening. No it's usually a sign of a tornado when there's a <hes> you know something like this toddler. We running out of things to talk about. We are in the news. The News is pretty thin this week and I was looking at Pod News. I'm like man. No one's doing anything come on. Let's get some get some stuff going on. It's it's vacation time what it is. I did see this article that <hes> James James Crillon Ran <hes> in pod news which I I thought was interesting is Amazon A._W._S. an alternative to a real podcasting host. I think you yeah sure why not sure they're going to be certified right well. It's you know here's the here's the challenge Enj and I think it's just like anything else if you have <hes> if you want to run your own C._D._N. <hes> you know it's Oh go ahead you know I think you might be in for surprise. If you ever get a little spike of traffic your bill. That's the challenge. Some people may run. You know the the first of all you knew what needed needed not set up S. three then you need to know how to set up cloud front. How the transition cloud front pull the file for mystery then? You don't get no stats anymore. They just shut it down eight. Minutes is that siren test while ridiculous so so yeah so if you WANNA run A._W._S. Cloud Lot Front but the divine levels. You're going to be running. You're going to be paying their top price on billing right. Do they actually have podcast publishing tools generated are assessed value valley you could do you could use power. Press and generated are succeeded. Okay then you know a lot of people do that with our plug in anyway right yeah I I could see how that would work and also I saw the the the Sirius X._M. Them C._E._O. Jim had some interesting things to say about the podcasting space flea market. Those are some classic choice of words Right Tair. What is the definition of a flea market? That's that's an interesting. I mean it comes across as kind of like a negative com- really did canal and then whatever's pants steve jobs saying that it's amateur hour yeah it was one of those those level yea yeah. I was kind of one of those level quotes and I thought to myself. I wonder if the Pandora team were like well well. I made a comment on twitter okay. I'll I'll I'll take that help. Put them in the same slot as what we went through spotify right right. It took them a while and came around yeah like two years later but it came around and I I think that's the that's the path that Pandora's can down to. I think they're they're learning and they're the the panel so we can certainly <hes> you know ask Lindsey what he thinks of that comment. I'm sure he's going to be really happy to have that question. <hes> yeah probably got a question to ask that go ahead. You're the well yeah wait wait. Could you know did ask him if he's watching be prepared to have your answer ready. Is there a is there an analogy for flea market. That's a positive reference. No casting no plea. Markets are fun to go to right you get deals and you find stuff you know I I like going to one things right right. He GonNa go buy some t shirts or you know you know sometimes sleep markets people on their junk too so you know it's kind of like a yard sale but it a you know all of the back of a pickup truck so maybe it's not such a bad reference to the podcasting for had no. I just don't think it came across the super. Positive flea flea market that one is a quote for the for the books. It is a memorialize that went right. Ah podcast the next flea market yeah I had to get some posters made up put here in the studio. Picture Steve Jobs ads podcasting amateur hour. You know right well it just it's kind of a reflection of how large media <hes> has thought about the podcasting. This quote doesn't surprise me it also is is very reflective of the history three of this medium <hes> from my own personal experience being around this medium for as long as I have been working for big companies that have been involved in podcasting and it hasn't always garnered the highest level of respect right. Just put you so and that's as far as I'm concerned. That's been okay because that's been the foundation of median has not been built on professionalized content. You look at this show. You got two dudes. One that woke up late this morning come to show with his hair. I'll messed up probably didn't brush his teeth. Got Up got this is all style yeah and then and then and then you know we just throw a show together and talk randomly about podcasting casting into we run out of things to say and then we'd make some more stuff up talk for a little bit longer sure we're we're. We're the pigmy of professionalism they were out there as part of the yard sale right flea market market flea market time well it wasn't it wasn't necessarily I drop that on facebook dot com commentary. That's people were very visceral about that comment they they weren't they didn't take too kindly. No that's true so Pandora's got about three thousand podcasts right now now granted you know Sirius X._M. Owns Pandora now but I wouldn't say that the C._E._O. Speaks for Pandora I would be my I mean to some degree does factor that he's necessarily that connected to it. Considering it was a Pandora's the one that's been pursuing the podcasting broadcasting side right so we shall see I guess we will. I think we are out of things to talk about in. We get started late so <hes>. Let's roll this thing up. Less you gay thing else. You could think that <hes> we missed from the week. <hes> Komo don't think so he had only so either so little light on the spent. A little light on the tech news to we've been Kurkin is been talk about it in slack. It's just been like just it's it's July August and you're right every Sunday creation so but I bet the next week Betcha the G._O._P. Bunch of announcements next week in lieu of podcast movement and I think we'll have a special episode late in the week next week yeah a special guest in we'll probably be at least an hour talking about that. I I would imagine <hes> what the ramifications are and we'll let everybody know on on twitter facebook todd. I'm sure you'll let everybody know on facebook to come on and get that knocked out and <hes> maybe that'll be our I show for the week who knows we'll see all right folks <hes> anyway. I'm todd IT BLUEBERRY DOT COM and <hes> I try to be real slick today and make my title of my the man but it with US doubled up. He couldn't see the code loops oops. I just accidentally subtracted you from the Stream did yeah so anyway will you will <hes> Todd will bear dot com of course accurate news on twitter later rap. I found it robbery dot com. I'm on twitter at route greenlee and that's what to ease. I can be reached via email. If you have any you little tips or things you want to share with us that we can talk about on the show to Senator Rob G at Lipson DOT COM and we do take donations nations to the show. If you feel like you worthy of of the content that we're providing for you. There's a donation Lincoln at New Media Show Dot Com along. We want to make sure he gets subscribe over there as well. That's the most important thing hit the subscribe button apple podcast Google podcast whatever your poison may be where even on spotify and what's being said in the media today has wherever you can get your podcast. That's fact we are there are real. We'll see you next time here on the ship and take care. Thank you for
Podcast Fundamentals Changing #273
"A Good morning everyone and welcome to the new media. Show my name is Todd Cochran Curse someone welcoming Co host Mr Rob Greenlee to the warring rob. How are you a new terrific todd? It's great to be Becker the during the show and as I mentioned before Before we got going here I'm just I'm I'm feeling a little punky. I duNNo. I told you I had a little heartburn going on so I'm not having a heart attack so those that may ask but it's just the natural ebbs and flows of being human. I guess I think so. Maybe being old two older yeah. We'll battlefield that old though thought. Yeah feel like you know twenty five year old ready to get going yeah. I woke up about two thirty. Like Oh my God I need tomes and you'd have to go to the bathroom. I needed. Toms was kind of. Oh my goodness that. Anyway yeah it the ruminations of stupid pod. Yes Oh several welcome to the show. Oh thanks for being here and I you know rob. It's almost like I don't know where to start. There's some stuff that I just want to continue to talk about but the Anita's going to get tired of right that You know it is what it is so You're in a new background. Let's let's start with you where you at. I'm I met my dad's house okay. Bellevue and I'm in-between going places. So I figured I'd I'd I'd hang out with my dad for a few days all all right. You know we need to learn to get your head. Like three quarters of the way in the frame see if you sit up in the US full ten year six ten or whatever you are seven feet tall height you know you can get that. Get that draft. Look but you're good on just the draft. Look there you go. Yeah Yeah Kennedy you know raise yourself up. Yes Rick says why are you so dark. Rob Looks like you have the old Tom Snyder tomorrow. Show thing going well it was. It's just a dark background all right well of definitely we. We got a green screen back there. We could put you in Sunny Honolulu Lulu or something connections. Go almost key that at black. If we had time to have a little fun I would do that. Right here. On the track castaway Cay it and we would put something behind you bet That'd be awesome awesome. I love to be in Hawaii or something. Yeah so Let's you know I just I mean honestly the last last week was just businesswise. I'll slammed I mean. I went home every night and just face planted spend. It's busy. Things are very busy. Yeah there's as usual todd that this is our normal conversation. Every week. Our Week was busy in the podcasting That's true there is a lot a lot of events going on. I know I'm just buried in in planning events trying to to to to meetings and trying to you know get deals done and also immune system I you know. It's it's a great time for the medium right right just the fact that we're so busy is a good sign for the medium. I mean both view and I That there's a lot of good stuff happening in. I think two is that if were in on I think we all have raw compete for some of the same business business but at the same time it's It's nice to see all come in. You know it's just it's nice to see people were talking a lot of people. I'm talking to you too. I mean literally early all across the country and sometimes in other countries as well and that's actually happening more and more to I mean there's more events going on on around the around the World Asia's getting of all I. I think I saw some podcast awards coming out of was China or no Japan the the Japan podcast awards. Todd you have another competiting antastic so in the Japanese market is is unique in itself offend right and I don't know that much about it but just knowing Japanese culture It's definitely different. A different type of podcasts. Yeah it is different outside of the. US I mean. I I would agree with you todd in a being up in Canada and then talking to people in Europe and Australia Lianne stuff. There's a there's a much stronger emphasis towards high end high quality productions and I think that just comes out of the the media culture in those countries as well which tends to be very very high quality storytelling journalistic type type content. And that seems to be the the emphasis that everybody thinks is a quality. podcasts is this distorted telling journalistic format. We'll multi-track kinda productions and things like that. And I guess what I'm trying to encourage you know when I'm looking at doing. Events abroad is trying to encourage more of the INDIE producer side. Not Now the highly produced side died so and say that individual. podcast like what we do here. Todd can't be high-quality production it. Just it's not the standard stuff that you would hear on the BBC or on CBC or some some of these more public major. The radio broadcasting companies would typically produce neon. I think two is any community is not as strong in some countries and exactly xactly. Yeah so and I think it's just a matter of In some cultures around the world like you said in in Japan to it's just it doesn't necessarily fit with the a culture that you know an individual would climb and do something on their own It just it but I think that's trying to change you know I'm hearing more Around the world in other countries there's more indie producers starting to start up so do the question is is the podcasting space by the Malays Melis turning to transform even here in the United States. Well what do you think it's transforming to hear here in the US. And I think that's been a little bit of a Controversy over the last couple of weeks I think if you see some of the discussions online Around the the separation. And the you know the professionalization I guess is potentially causing a split in the industry and I just wonder about that. I mean Todd. What are you hearing about stuff like? Yeah well you know I. You had took exception to some venture capitalist tweet Romania. We can talk a little bit about that because you took it one way. I I took it another and but you know it's almost as if these conversations are going on behind it was not even real behind the scenes as public is just an following the right the right streams of data and people are talking about. Hey it's time to come in here and take this over and in Oh and start to dominate it and bring in money and a lot of any podcasters have been worried about that for a while. I don't think it necessarily the changes independent podcast creators here in the United States. Because that's ninety five percent of the market so I don't think we have anything to worry about but it does. It just goes again you know and I hate to harp on this but it goes back to this this thought processes are we going to have bore gatekeepers showing up and trying to you know own own a piece of the medium right right and worn one more thing if they throw a bunch of money at it that they can capture Some market potential in the future. Were you know my worry. And I think Mike Post on on on facebook if if some people listening the saw that is it. Is it really really the fear around the growth and development of our a proprietary platforms and ones that aren't open or based on open standards and I think that's our dust. Both of you is worry. I think as we talk about This topic is the medium because more professionalized does that mean that we start giving ups some of the openness that has been you know available to us via open ourselves. And and I I do worry that this whole privacy. Discussion is going to push us down down a path towards more proprietary platforms. Just because of the opt-in well and I I think that As the only vice are really happened. podcasters out there that is someone comes with a check. Make sure it's a big check and make sure that you have a lawyer review your contract to make sure that you maintain ownership of your show and You know if you take the money go big and go you know and cash it quickly. I'm not against you know if someone's coming in with some ideas WanNa do some things but We'll we'll see what they do. It's you know I think that the independent streak though as trying to explain to our you know we had some discussion. I got a new marketing director Blueberry and I was explaining to him the mindset at least what I think is the mindset of most podcasters. Is that okay so here. We're doing this show. We work for our respective companies but in essence we are the. GM's of this show where the Jenner managers and we are the talent excellent and we are the producers and whatever other stupid titles who want to come up with the we wear one hat and unlike a a traditional media company where there is someone that says to a piece to a talent. I shouldn't say piece of talent because it almost that's how they treat some people sometimes but anyway at talent at a radio station they say. Hey you gotta run this erectile dysfunction ad and we don't care if you like it or not and You're you're GONNA have to kind of Do some sort of endorsement on this. And you know. Maybe that person doesn't want to do that. But they have to because they're the talent and they've been told what to do by their boss whereas podcasting we all know that no one can tell us to do anything unless we want to Unless you're signed into a network and then you have to take whatever they shoved down your throat so and the whole privacy thing I'm can I'm starting to feel will maybe I'm on the wrong side of this because more and more and more people are saying we don't care. We don't care air that our listeners are being tracked and it you know and I don't want to be and I'm jostling are jesting here a little bit but when you hear podcasts and and reporters in the podcasting space saying this is no big deal. This is not a problem you can be you know. our listener data can be attributed. There's nothing illegal with that and I think it's all about the interpretation and what lawyer talked to and and some people don't care air. Some people do not care that they're busters are being spied a pool of his true that that if you've opted in to being contract on off of websites and stuff people I think readily just click the accept button if they want to get to content on our website or her river. I think it's a common thing that people are doing now and But the attitude some podcasters is that hey People know they're being tracked they. I should just assume the contract and podcast right now. That's the attitude and but then but then todd we have to face the reality that the EU and California are passing laws that are putting restrictions on this stuff too. Well they they. They don't care about California they sell. That doesn't apply. Oh you know this. Ip Tracking and stuff and attribution doesn't apply to this EPA and. Okay until someone gets pissed off and files a lawsuit right. That's was gonNA take. I don't know if I talked about on the last show but again I don't harp on this because maybe people get sick me talking about got it but let's say you're I'll be TQ plus and you haven't come out yet. Let's say that you're listening to Lgbtq show and then there's an ad on that show that is attributed to you and then they know in that advertiser now knows that you listen to LGBTQ contacting you should be marketed as such A. You're not out and all of a sudden you start getting gene mailings to your home address with your family that maybe you know in all of a sudden you're running into this crisis situation. I that's that's an extreme you know but what if it's a it's a sub eighteen but if it's a you know someone that's not an adult you know how do they i. It's it's a little bit creepy to me and there's true ramblings a slippery slope is what it is. I agree with few talk or or let's say you know. We're such a political divide in the country right now. Let's say you're listening to ultra conservative shows and then you are then labeled as ultra conservative and then you get ready to go for a job and that business business season your whatever intelligence. They used to collect information about employees. All of a sudden they find out. Oh my God this this. I is not gonNa fit our culture because we're left leaning or as a vice versa. Were right. Leaning you know could be either way and and could could I mean if you even extend it out. Cou could an employer get access to a list of keyword searches a employee. Does you know on Google so again you know which is a whole nother can worms. If we don't know where the data that's being collected is being sold to right if there's if it's just if if there's a statement that says we're not selling this information. Oh maybe I feel a little better about that until it's explicitly said we're not selling in sharing You know and you know just as an aside this week we are. I am now going to be executing an a licensing agreement with a third party. Measurement Company I just made that decision. We went through the legal work. We've looked at all the documents and you know internally blueberries GonNa go out and if you so decide that you want to opt in for your listeners. That's GonNa be your choice that we're going to blanket protect our customers and say no. We don't as a company. We don't agree to this and you as a podcast or want to do that and you you will have to opt in if you know you can opt in yet. People are saying pooh-poohing saying Oh it's tells the rest of the story we'll go do your own work in go. Do Your own investigation go. Do ask your own questions. Why do I have to be there so every time you so the the you know? We make an announcement. That'll that's going down to reassure our customers that were worried about it any no. Oh my customers. So far saying yes at a call from a lady that was on another platform and they're air specifically moving off because the platform could not give them assurances that they were. CPA or GDP compliant and they asked the question. Okay are you and they said yes I said okay. Let's your policy documents see. Maybe couldn't provide nothing so it was. It was lip service US and when they got asked deeper about that the company couldn't come up with the with the goods and and so now you know they're leaving because of that and I'm not saying that you most the host. I think are pretty good. I think most of them are out there and have Have a CPA compliancy. Doc Me and all that stuff I think you know. Think they're MO- some some are fine but there's a lot that just say they are and aren't necessarily you know are you sexist watching or you guys getting sick of talking talking about this you listening you tired of it. If you are. Please tell us. We'll see we'll stop talking about it. They just get the feeling there's a there's a percentage of audience a sick of it. They don't WanNa hear it you know they'd rather not know. Yeah I think I mean a lot of podcasters. CASTORS are probably more concerned about now growing audience than privacy concerns and they. They're interested in making more revenue from their from their their efforts and the podcasting space and and if attribution and tracking and and all the stuff can can potentially generate. You know more revenue for some of these. PODCASTS are probably not as concerned about it They're not that's probably the truth. And the reality of a certain percentage podcasters calstrs. There's a new company that just made announcement yesterday. Let me see I can find it. Where did I dump this? It's like channel or did I put it. It was some. It was on some news release. That came out talked about a company that that's their thing. That's that's how they're going to do business they're going to be. They publicly. Said we're doing in. This is something new we're going to do attribution and the heck did I dump that. I'm looking for it here. I find it though. I don't think that we're on the wrong side. Hi To this issue. I just think that maybe Maybe maybe the world has moved beyond being worried about tracking you know. That's I still think that we are taking the right position on this but maybe they're just enough people out there that just don't care anymore because they figure the being tracked everywhere else awesome their lives on their mobile phones and stuff. The you know. What's what's one more place in right here? It is You know notes out this. Oh it's horrible I I had this maybe I linked it and the other I knew I put it the secret slack channel. Yeah I can't find it but he was in the news yesterday yesterday. You know it came out as you know as basically company says this is the Deleo this what you have to. You know. This is what we're going to be doing and It was in one of the newsletters. One is three or four newsletters wiki now getting reimbursed it. They're just starting out there. They're going to do advertising attribution as part of their model to sell advertising the podcast so you know so I saw that The Endeavor Audio folks. That's who it was. I laid off of Renault. Yeah they laid off all their. You're advertising sales team in journal accompanying some my assumption. What that means is that they opted into working with a third party company to do all their ad sales which is probably a more probably a less risky direction to go for the Charlotte achieve caught aside side right much cheaper to right and I guess there was a podcast event that happened and in France Paris France the European radio show? Yeah pod village The I guess James Cridland was there and so I mean more and more these events popping up in other places around the world and it's good to see. Yeah that's the first. I event that I've heard about in Paris. But as you can see us a European radio show so you know you look at Europe and you look at the other countries. And they're still very heavily focused on radio. podcasting is just kind of like something new still to to a lot of these markets it's You know it's I don't know how big it's going to get in the future but it does seem to be growing and there's more interesting you know. I Know James was saying that there was good. Turn turn out. They had panels and discussions on podcasting and stuff at these at this event and so this is a sign of what's happening cell. Here's the Arctic on. They WANNA think Tom Webster in Pittsburgh for dropping it in here and Rick says going back. The privacy thing wouldn't be a stretch to buy personal info based on listener data. He says in Rick Goes Honesty. Just because it's shrugged off. Accident accepted by podcasters. The public czar doesn't make it any less disconcerting getting so here's what Intercom said and again. I have to read between the lines here because I don't know exactly what they're going to be doing but they said Intercom leading media The an entertainment company and one of the two largest radio broadcaster. United States Claritin is a data driven marketing company that helps marketers find their best prospects improved marketing execution. Deliver Sapir R. Y.. Announced A partnership deliver effective marketing campaign measurement capability for PODCASTS and streaming audio. This collaboration Sean. They will advertisers to measure attribution and actually determine the portions of their campaign that contributed to a purchase store visit or APP download. uh-huh they say podcasting is a critical exciting business segment with exponential growth. Opportunity said CAN ELENA Executive Vice President of digital sales entercom. We're thrilled apart with claritin integrate their measurement technology capabilities into our existing radio and digital audio attribution suite. These new tools help us spill critical gap and is restrained lousy us the ability to offer clients opportunity to accurately measure R Y for podcasts and other digital campaigns. Going on here working with Entercom Ozzie. Game Changer for Curtis one of the big goals to offer our clients new and effective measurement attribution models. Del Truly calculate. Roi Said Matt during Lower Vice President Business Development with podcasting taking off so aggressively and continue growth across all digital channels. We Syria partnership with air. 'cause major she blah Blah Blah Blah Blah Blah Blah Blah and through strategic act consists of cadence thirteen and Pineapple Street media and our congressmen and one of the top one of the country's top three podcasters leading creators distributors and sellers top-rated podcast gotten. So what is clarity's doing so you have to go and look at collaborative hilarious capabilities in there is all kinds of little as supporting documentations talking about capabilities and optimization of target so so the game changing and maybe we're too old robbie were thinking l.. May We need to get in this attribution game. It's GonNa Bring in some more dollars right. I don't know is it. I guess does interesting interesting question. I mean does it mean that the purse strings that these big brands is going to open up. Does it mean. CPM'S ARE GONNA go up you know. And are any of the the APPS you know pocket cass or anything I mean I mean GonNa supported got it right often. Should the there is no. Why should there is again? Rob There is no opt in there doing this now. How how often so? That's that's let's be clear right so this is happening today. Not just with this new announcement by by intercom and cleridas. This is happening today with other podcasts. Measurement companies who are doing attribution data for podcast AD campaigns. Ain't does it go beyond that. I don't know yeah I would hope not. It's it's it's a slippery slope you know we can. We can go a long ways in this area around user data. There's yeah where. Where does it will want? I've got a team member that's worked in New York for thirty years. He's you know he used to be a group N One of their companies. And you know he's he knows all about this. You know and having. I've talked in detail about that. I've I've been in meetings before I've sat down like but your Ip until may ip and they put punch it into their system and guess what here's resist profile and And a name and been in demos in New York City and seeing that so when people tell me that Ip data's not pursue denial. I I laugh because it it absolutely. Okay they say it's not I had seen otherwise he thought I think I'm frozen. You'll oh hear me I can hear you but your face is frozen Darla. Look you've got this kind of sad look to. It's kind of the topic. Everyone is on the video stream while rob his dialing out. Oh my God it's funny. Let me take a screen capture here of that. Osu they missed it. I much rather uh-huh prefer the smile on here. Todd there you go. That was hilarious. Dude which better. Yeah it's much better because he's had this almost like four Lorne puppy dog. Oh Man I have to. I'll have to go back and use that for the screen cap for the B.. Ch uh-huh oh we were really. We talked about it a pressing on the show this week it is depressing. It sucks us. What what else is what else is in the news right? I know we don't want to talk about this anymore. Oh man now it's it's just you know it's it's part of the changing landscape. I think you know it's it's. It's been around banner advertising and other forms of advertising for a long time so I guess it's not surprising realtors. There's pressure in this area to to to do this kind of stuff so I love to hear Tom Way on this. If you're here Tom. What do you think about advertising attribution and the slippery slope? They could be contained from there forward. You know what. But what's your thoughts you know. Are we too old goats and we need dislike to get with the program and be you know be be a corporate shells and just chased the money. I guess I mean if they're I don't know todd this is this has been an issue in the in the digital media. Space is as long as I. I can remember harassing not. No no not not specifically with podcasting though I think some people were doing it and and Some people didn't know they were doing it. I think as I think it's been around the podcasting space for a long time. It's just did everybody know that it was going on right well and another thing too. Is I think that You know we've moved beyond. There's no more to here's one thing that the IV did saw not being asked stupid stats questions anymore. There's not these you know. So we've gotten here's a credit. Here's the funny part. We've gotten beyond the accuracy. See Question you know that. That's not even being asked anymore So doesn't Blueberry said Cook in my browser yes we do. But we don't take that data and we use that for helping you stay in our system but we're not tracking you. It's not the this is not what we're talking about. A UH so but there is a form of tracking their true. That's true right. I mean we do track a certain level of AH Listener data right on all of our platforms per the AB stuff. You know but it's it's not personally attributable now or Bursa purchases and and more personal information. That's time difference time and also blocked the cookies at Blueberry and who have to log in every time he comes the website he won't be able to log into the Dash. He won't be automatically logged into the dashboard. So he you know he he can block cookies. He's got that option. And some people pretty aggressive with that on browsers these days right but I don't mind. Cookie doesn't go to twenty five different locations nations this semantics. But you're opting you. Are you have the ability to do that. Listeners don't have the ability to block anything So maybe is it semantics so you follow this this this discussion. That happened It was what last week late last week. Whatever about apple versus fire? Did we talk about that. Actually tell show last week. Okay Yeah Okay while we won't have go without again so tom says this is true. Rick says the difference with a cookie is could easily be leader. Cleared out on a browser other stuff is outside of the users control. Well Tom says. Yep Tech Savvy people do sure but text non tech savvy. People don't they that's right they don't they. Don't delete cookies per se them they don't care. They're browser cash. That's true But I'm also not selling that information and I'm not tracking that person over to Amazon and I'm not tracking them when they you know if someone goes to go daddy go. Daddy's probably setting a cookie on their page. Click on an ad link that is definitely track. 'cause they send you know someone comes in there ten days later they will know that it's the same person so that is a key Aka attribution. That's true there there's a level of it a Some you know maybe just Maybe it's again. Maybe it's overreaction on my part uh well then it would be an overreaction on the part of Lipson and and others in the medium that are taking a a specific stand on this I think against those that are pushing against those that are fully embracing as adults kind of what's happening in the industry right now. There's definitely a split have at times right. He says a question what these tracking companies can actually do. The isn't block on a terms of service. That is if you have a like we're going after a licensing licensing agreement so we will have a licensing agreement third party that basically says you will not track the IP data of our hosting customers to a advertiser unless that podcasters specifically ops in ops in for the end for that in your system right and that's then that's individual podcasters choice. That's fine by default. We're not going to say I'M NOT GONNA give car blonde saying because it's not really bean and I know the process. I don't know if the podcasters always opting topping into this. You know. Don't know if they already know. And they won in one use case. I know that the podcast was asked to do this. By the actual advertiser Sir. So the advertiser would have had. I mean the podcast. There would have had to agree. So the PODCAST or innocence has given permission. I mission for his listeners to be attributed back to the the company do any advertising. So it's you know it's up to that individual podcast. I'm cool with that. They WANNA WANNA do that. That's fine. That's their choice. It's their show right so he thought did you see this This new technology that came out of or actually was announced in Paris to Celeste Air. So called pod. Install the I've played with it for two or three folks plane with an it's really. It's doesn't really work good on IOS. It's it's more of an android. Okay you know we. I tried to get it work on IOS. Unless I couldn't get to work in. Irs and one of the guys finally got to work on android. It's an interesting concept for sure and there's more of this type of stuff going on so it's you know it's a you know has potential is probably based on a on a browser is. Yeah yeah and I think Well we're GONNA see more this kind of stuff here in in the future as a APP world and the Web web browser world converge on each other. I think you know I think eventually I don't know how many years in the future we're going to have one ecosystem for all content and and APPS On our mobile devices not going to be a kind of bifurcated thing something and browsers and thumbs. Something's and APPs think it's going to be a one one and I'm not sure. What the implications of that is todd for owning your brand like you've been saying or owning Maybe all of us wind up getting our own APPs of sorts that The does all the same things that a website does as well as a as an APP you know like a like a native app I think to certain shows will have a number of people in their audience. It will WANNA use a native APP but these I could have potentially all the same capabilities a native up here. They would be browser. Based I think at this point it's in if it's available a you'd goes back to that Adage ed been saying for years. I don't care how they listen long as they listen if they get it this way it's cool. I don't be honest with you. Yeah so you know it follows everything I think is good in pod gassing you know the more opportunities we get people to listen or find their content or if you've got sure or link to it or something like that right I mean in some ways this same model that Google podcast is trying to go after right. It's not really a first party native APP it is kind of almost. It's almost a duplicate eight. I actually thought was duplicating. What Yeah Yeah? But I think Google's thinking towards the future right of how we're going to get access to this content and it's not going to be this you know going to a website or going to a mobile APP it's GonNa be just one thing on your allies. There's a lot of people today that don't ever go to a website. They go to spotify or they go to pocket cast snacks really get their podcast and right so I would imagine like a wordpress eventually will just you know is moving this direction for years with you know like having a little bit of A. It's had a little bit of a different kind of web experience when you pull it up in a web browser versus like on a desktop experience I think it you know. Oh I think those worlds are going to collide even more well everything. We're designing now as mobile first right and you know so you know anyone that season as long as any of our pages anything that we built recently it's all going to in a mobile. It's mobile optimized. I A desktop second. So that's that you have to. If you don't do that now you're gonNA get ya. It's almost like you're you're ranking in Google Dot COM is gonNA drop to an in in more and more you have to be on a secure server with your media file links in your and this is another one will sings it kind of pushes out in A. I think the days of kind of self hosting are kind of coming to a close. I don't know I mean yeah well I mean it feels like that the requirements of Google stuff like that. Are you know a requiring secure servers and I mean more technical capabilities than than AH typical self host house. And I know that there's several out there like even even the. CDC hosts all their podcasts on their own servers. And and they they they track PODCASTS MOM by hits so you start thinking about you know those was that are out there using their own servers to host the stuff And they're not using a back end tools like barrier Lipson or ills that are fully embracing I e B v Two and and. They're trying to track their their downloads. Based on just raw server locked files. Aw Now they're. They're living in disadvantaged situation when it comes to add sells well. Maybe their goal isn't to do ad. Sales me was just eleven. Well it isn't exactly right like the. CDC doesn't care about advertising right so but but you would think they would care about you know accurate measurement of their audience. Yeah we get a lot of people that move largely because they want to know the accuracy they have to provide reporting back to their you. You know they're spending money right. So you know the companies are the groups organsations WanNa know what you know what. The numbers are matter of fact bathe. If it could it'd be a you know like we've seen taught it could be you know those hits or pretty high hits that's that's thus the measurement terminology that I'm hearing well broadcasting either. They got a big shock coming. I know exactly. Let's try and tell him I said well you can probably maybe maybe take that number down like eighty percent eighty at eighty eighty five and you may get close to what your real audiences when you tell them that. They don't like to hear that though they don't because I mean if they're producing podcasts and they're they're single I get you know get millions of hits you know that sounds pretty good due to the the bosses upstairs. I have a chart when someone calls me and says we're moving from here to here and I said well you're GONNA go down X. percent I just I tell I tell them straight up as well. I hate to tell you this. You're going to be in for a little sticker shock. And they're like why's that I'm like I think well I just can't go into the data too much but you know I go into. IB certificated complaint Blah Blah Blah Blah. You know thirty seconds you know pitch and then I'm like they're not and we know what the numbers are we've done aby and You numbers are GonNa drop this much and that way at least east then when we moved them this is visual shared in your email and my support guys are not getting what does happen and I show uh-huh right. Yeah yeah he had a rick. Hit counts are so two thousand four right right because when we were so high todd. I'm excited well rob the I. I went back and looked at the script we were. We're using in two thousand four two thousand five before we built anything and it was done by hose one of the tech. podcast guys Oh who built that script. It would Parson. Apache logged foul I apologize if he's out there and listening being You know but when I went and looked at that it was purely a hit counter. You know there was you know and I thought that's what we all have it. And when I when I thought I've told the story of like thinking ahead forty five thousand listeners and you know and it was really really excited and it was. There's probably five thousand you know but that was the only count we had at the time and we were really just. There's no filtering it and there was no BAA. Looks you know so actually i. It reminds me of the conversation when I when we formed blueberry and I ended his coat over to Ngelo he says this is this is crap you know he says it. This is where the whole conversation started about. You Got Botts in there you right now. It's like you know Sorry your interest basically say sticker shock. But he's in for some sticker shock. You know I really wonder if the podcasting medium would've taken office fast if if we would've actually had accurate measurement right and we think a lot of people got really excited by the way high numbers and we didn't know any better than we were billing. Those I numbers and what was shocking. was people were happy with those numbers and it was is like eighty five percent inflated. You know right right. Oh we had like I said if we had the numbers we have now now back in two thousand five thinking about thinking of our shows put ahead like two hundred listeners. Right whatever was doc. So Oh yeah so and I think we were measuring and of course we didn't have that we didn't get that tool out anybody so I was measuring injuring. Probably for law. Nine months maybe nine nine to twelve months using that tool to report back act two to go daddy citrus gotomeeting. All those early ad deals. That was the those. Are the how we were reporting. The guys were running them on their own servers. They were sending me the report log. You know I wasn't even pulling their log data at the time you know. They were running themselves soon. The same thing house pulling Bulbul server logs myself and discounting county hits. I think it was. I think it was Google analytics. I think was around back. uh-huh yeah aren't we I wasn't you know it was probably. I don't think Google leaks was round yet but I think we were using. Oh it was one of of those snap INS and she can put on a inside of those stats saying she can run on any will like a plug in on the on wordpress or something blue and now with some you know if you're running servers he still available today. You can get something that is you know A kind of a web statistics the sixth thing and it's it's it's baked into most web hosting plans is not Google analytics but yeah so anyway. We weren't using those numbers but we. We're definitely using numbers. That in retrospect were not accurate in any shape or form it was. That was the wild called wild west. And here's the thing. We sold millions of dollars in ads using that measurement system and people were happy just thinking if they just think what the performance would have. Actually if we'd had real data at that time the the the the cash-registers would have just completely opened up because the performance was you know. Eighty five percent better than what it was. The the numbers were eighty five percent lower lower. So you have again going back to the original cracks here. Having in these conversations with people are like you're a little drop or sometimes and it'll be two or three percent or whatever it may be the folks that get the biggest shock the biggest sticker shock to the people come off the Say The free platform right. He taught to do that The cereal is for sale Are there there might even being bought. Isn't that the serial team that cereal's I thought they had. What's the company behind Serio? Who produced that? They thought it was a A public radio NPR. Or I think it was in Chicago right. It was just. Let's let's use google legal here who we should know this the same. I thought it was the same production company that produced This American Life. WHO produced serial? Jio podcast sears. Investing Journal podcast hosted by Sarah Coin Nary a nonfiction story of a multitude episodes the series. Craig Co Co Oh created and co produced by showing and Julia Snyder and give out by this American life. Yes and it looks like the the a possible suitors. Are The New York Times interesting cell are they. They're just GONNA buy the serio series or the cereal name and and no I. I guess it's all of the rights to it. Okay says the company behind mind the true hit True crime podcast cereals exploring sale according to a person familiar with the say. It's the biggest brand on the market as the medium becomes increasingly popular While they're really getting there and there is producing collaboration. WBZ CHICAGO COMES FROM CIRO productions with release s town in two thousand seventeen and has more projects and developments. That's what they're buying their sounds like the binding production company and the all right so I guess to Syria. Right right. Seems a little late. Then maybe the utmost in the Hopper Pos also apple will it. Looks like there's talk coming out about apple's podcasting efforts around original you'll podcasts. I guess they're gonNA GONNA do some podcasts about TV shows. You're not sure is apple going to become a the television production company. Rob were even apple. Pay attention to yes apple. TV and some of their originals channels are going to be have spinoff podcast which is very smoker. Yup Gotcha so that that's kind of by vice shows on those platforms new ever anymore. Really I buy almost all my movies on Apple. TV that's right that's right about movies or the TV shows. I don't buy TV shows. Ever so apple is actually producing TV. Shows Yeah Watch. TV shows. But I don't buy the you know how you can buy movies and stuff so okay but actually I haven't been on Apple TV yet. I've been looking at the I. I'm stuck on Netflix. Listen Amazon prime and you get pretty much what I need. Therein Hulu. Yeah his are we supposed to be what listening to podcasts. Twenty four hours a day and not watching any TV. Yes yes. You're todd so okay says Apple. Oh has been transitioned from selling other companies movies and TV shows to producing its own RONCA. So when did they start doing that do do you know well spent well apple. TV is just announced Apple TV. This real have to go look when they actually introduce it was in the fall but you know this has been a works for a long time. They've been working on you know their whole regional programming in you know get into the space for for a couple of years and trying to negotiate terms and and I don't think that went real well and you know they're now basically just trying to you know become a net flicks right and maybe not as big away. They got enough cash. Josh my God they could ensure they'll keep keep push on if that's what they're doing. Yeah so the whole podcasting effort is really really disembark brought those new shows to support the new TV shows and it was a lot of rumor going out it was basically you know they talked about their getting into podcasting Haad casting their we're GONNA do some of their own original series and a and everyone was speculating. What does that mean? Are they going to buy some shows or this. This kind of may be resolved that question. It's out there and of course then you know there's been some announcements by spotify think that signed a production company any and So I by the way. Anyone's looking for production company very now has a production company and and We're doing real well with that. So if you're network needs to production company talk to me Schilling here. So what's the the scope of that todd so when you say production copy are you coming in and just doing put other people's projects getting paid for that or are you creating your own original original stuff bird. Were doing production for It's indefinitely not an independent podcast creator. Price product some disconnect that it's someone that's that needs You know efficiency of time. It's not easy. Look at the details. It blueberry pro DOT COM and get team mm-hmm over there that is doing audio production and it's it's going. Well a matter of fact one of the team members will be with us out evolutions. Oh okay all right well. That's coming up fast here now. Was it three weeks two weeks three weeks a couple of weeks. Valentine's Day weekend. Yeah it's coming up in podcast right number two right behind it too. So yeah are we. Do we know what time have we been locked down for what we're doing it podcast. I believe it's the first first day at lunchtime are and then you had a call with the GAL for EVOLUTIONS ON PRODUCTION DO I. What do I need to bring as I? I was thinking that you might WanNa bring your your truck yesterday. Many who. I have a easy way to do that. We can go that requires not live on video. I've got something that's easier. You know like a a single camera. Yeah kind of. What kind of Webcam setup? I'll probably go a little higher than a Webcam but yeah yeah so we'll okay. What like a black magic box or something like that or something else? I've got solutions. I just need to know what to bring. So they're going to have an audio Out For us right right out of the mixer and they're going to try and put that mix close to the stage as they can't also data work work at spreader so I thought that would help in your reach with the Webcam near the camera. Just going to have to make sure I have the right connectors to be able to plug all all this in. So they find out what type of connector I need or they're using it's probably GONNA be acceler out to like like Like a mini oh check. Xl are out too. Many Jack is perfect. Right right. All right planning on the new media show today to go live productions and you're GonNa make pack a box. Sorry todd up in the air right. Yeah we are in. We've got guests that we're going to have in I celeb- book guests for podcast yet but That's that's next on my list to do and it'll be nice will be able to live and everything works outright In the bandwith holds will be able to streamer event in California Yup. That's that's the plan and if we can work it out with Dan To do it live on stage at podcast movement in Dallas. That's also on my agenda to do also podcast movement podcast movement in Dallas Speaker. Speaker submission sound that's opened right and it would be great if we could do. I think I'm GonNa Talk to any be folks and and see if we can get on on the live stage with with Annabi to do a do a new media show there too. I just talked to them last week. And the It's interesting what they've planned for us. That are exhibiting. They're going to have. I don't have you heard about this. I've been talking Harkin often onto Josh. Yeah so we're going to each. They're going to have like an hour. I'll let there's four of us. We get twenty minutes so it's right and I get our half or something and we each get twenty minutes to interview a podcast right That war from our service it's not platforms. It's not an up front. It's more of a talk about what they're doing how they're tied into some sort of business discussions to Kenny interesting and they'd interesting. We've we've never done one of those before so this is and finding someone is going to be at the show and you know getting their. Em how we think we found a Latina that's in Las Vegas. That's doing a show at can fits everything we WANNA do there. So it's interesting for for anybody. Yeah if we can get on the life stage than than people can can see what's going on there and that may be our only the opportunity to have like a panel discussion at the two right. Yeah because I don't think anything is scheduled in that podcast attract to be like Not No not this year and it's on Wednesday. The podcasting track is on Wednesday this year. The last day of the show. I think I mean look at an a b twenty twenty and that is seem right at Wednesday sound almost a second day of the show April eighteen into the twentieth. I think it's a second day. So Eighteenth April eighteenth to twenty now. What Celestica April eightieths last day? It's a Wednesday. The show starts this year. Ana Saturday How's that work again? That's really weird. Dates assure eighteenth to the twentieth exhibits will be open Sunday to Wednesday day. Okay so it is the last day of the show. Why did they do it? Why that's a really weird really really really weird exhibit dates bill or distort on a Sunday right? Yeah and that's usually the biggest day of the show so probably the biggest of the show will be mundy probably. Are they trying to get people not to go home on Friday Eddie because everyone is always be ghost town at this at that event on a Friday so is their plan. Then the slow day will be Sunday than the majority of the show. v Monday Tuesday Wednesday. It is really weird. Sunday is the new Monday okay. That's what's on Nestor. Member as on any be site while also what used to happen was is that the Orthodox Jews would have to shut their booths down on Friday. I remember correctly what they do. They celebrate the Sabbath. Is it anyway. It's it's they were always what I always saw was that there boosts would be Think you're locked up rob. Yeah Yeah. They're bruce would be cordoned off one day of the show so maybe it was on a Saturday. I can't remember And I apologize. I'm just not familiar. So they would lose one day of the show show where they're they're in dates in the they have a huge huge presence at this show. There's lots of media are Equipment companies knees that der boosts are just closed and amy. Here let me Google. That someone's probably already told me. In facebook's looks eligible Orthodox Jews celebrate Sabbath. What day that Saturday Oh no they do on Friday so Friday as Shabaab so So if a few minutes before sunset on Friday until the appearance of the three stars and scion Saturday night so yeah. It was Friday afternoon through Saturday that they are. There boost should be discharged down. Oh Yeah so interesting but Anyway that was you know always always just thought it was interesting. Walk through seat or any be and it'd be like a booth is closed and we'd be roped off and so maybe this basically allows allows to have those folks have off four days of the show. Maybe they moved it because of that. I don't know so somewhere is going on and I'm sure I'm GonNa probably do something with the EA which is the educational side of any be working with college students. So that's probably going to be a second part of what I'm GONNA do without event to also broadcast booth. It's been in the PODCASTS pavilion. That's John Did you know that was open to be booked. You could actually book in there. Yeah you can and Josh was talking about that. Ah If we wanted to do a show in there we could. Well he said to get spilled within twenty four hours once they open up the schedule he said so. I said I've never seen the schedule. So make sure you send the schedule over. We'll get the word out so that podcasters on the show and you know if they wanna use that they can. I would love to do a show in there at some point. Yeah and I guess we're North Hall to did you know that okay. Yeah booths are north all this year just bouncing all over the place. Yeah central last year and now we're in north South Hall before a been an all the halls and yet makes a pain to you. Know because you've people used to one place now you're in another so you have to reeducate everybody where you're going to be so anyway. That's what's Kinda going on there so lots of events. I'm glad anybody I'M GONNA get a little bit of a break. There's not appears to be a lot of stuff going on in March arch. So I don't know you probably know twenty-five secret events that are going on but I know that there's some stuff going out to the south. Help US South West this year around Music Ham. That going south by I know I have no plans. It's too expensive. It's just one big drunk. I think it is and it's very very hard to getting business done. They're very very very hard. Supposedly the the podcast music folks are going to be doing a lot at south by this year. I don't know what that is going to look like or what they're actually going to do all right. Well it's not happening. I don't think so again. There's you know there's a lot going on behind the scenes losses discussions going on but You know public site anything. Everyone's just head down in a turn and burn. I know that You know our team. We've we've the I've been heavy into the stopping Major major major changes coming. So I'M A. I'm actually very excited. I wish I could put it on the street tomorrow. I'll be honest with you. Can't happen fast enough now for me. The I think it gets back to helping with the whole support side right and it's making you know making the whole making things easier and all right and you. Now we're we're we're moving out of the tech time to time where detect can't be a burden in other tech has to be a barrier here too bright creating creating quality content. I agree with you. I think we're we're way past the need for that sell. It changed the happen. It's time now. Where were you're setting up a twitter account? It's got to be that easy or an instagram account. Can't be any harder than that to get people started and So we'll see we'll see what happens here and you know and there's got to be more more listening platforms come on the senior two so on a global scale so it's coming well. The question is is what's facebook doing. Now that's what I align. Now what did what did they have planned. Yeah I've I've started reaching out to them a little bit trying to figure out what might be happening over there. Yeah I don't have any news to talk about but of course but time will tell what happens in this new. I think it makes sense for for them to get involved at a deeper level at some point. You know they've been so audio video driven Little short videos ideas and stuff that pop into your stream. I Dunno you know and it's it's hard for people now to you know if I want to see something. My Mom's doing I have to click on my mom's actual after you know. Look her name up and click on her name to go to her newsbeat because that's the only way get to see what she's posted on facebook and same thing with my sister so facebook is really narrowed amount of stuff that we can see from another right so I don't know if it's you know we we we dry people two pages and groups and and of course you know we're on the media show page as well people can go over there and and like and comment and but You know I find myself doing. Mostly now. I find myself flipping between ten or fifteen groups and to see what the commentary is and then every once in a while I get lucky and see something in my news stream. That's related something. I actually say yeah. I think it's important. That thought is up just gets buried less. What happens when there's so much discussion about medium? It's hard to keep up with everything that's going on but not only that it's you know they're commercializing it. So you know every third thing and they newsfeed is a commercial marshall so I have to say pretty if some of those are pretty effective to facebook stunned good job in figuring out who who we are. Of course we're you know we're put our whole dog on life on there right and if you know at what point does facebook start to become on a favorite. But they're holding their own pretty good they are well. I don't think are we just dragon show out here at this point the IMDB of podcasting your pod chaser chaser. I guess hit three million crater credits. Why does that platform? I guess that's just hosts and in co hosts and producers and things like that have gotten listed in purchaser right. Are we even in chaser. Todd a I don't know if we are we are. We haven't submitted anything over there. So they've got this you know I've talked those folks before and I. I just haven't had the DEV cycles to integrate with their platform. So people can automatically shops up over to them. nobod- I think PODCAST podcast hosts and CO hosts can create an account out on their List the show. Yeah but we. We haven't put any of our guest in any episode data. I know I think you have to submit that okay. It lists the stuff that I've done a stream yard and the end in the new media show Scott got over episodes over there. Well does but does it list our guest. That's the part I think you have to go in an inter. All why don't you do I think so but they do have an API for that so they want people to integrate right. That's true says. Add my own show appearances break so yeah oh so you can can add your own. Two right I mean if you have an account over there you go and add all the shows that you're currently involved in right you can put a description for yourself upload an image of you And in little poll from your your podcast feed and I don't know what's their business model and they got. How do they keep? The lights hung on The advertising on the page or they may charging something see ever premium upgrade thing. I'm not seeing it labor of love. Those guys I don't know plows build it to scale and then sell it to somebody right. That's that's the usual business model time right now. The sit here shares. We are seriously couple curmudgeon. Today we're all we're just trying to just trying and to keep up with Johnson. Dorothy you know. Oh No we have a long way to go by the by the way. Did you actually listen to the the agenda show. I have listened to it. Yeah so what do you think of the whole thing though. Because it's like tune after. Yeah so you have to listen to whole thing. Now you gotTA listen to a couple of them. I know you spent some time in the car so So what was your. What was your take I I thought it was? I mean. I didn't think that their format was really that unusual. I thought it was just a conversational show just like kind of like. Oh we do right as happened to talk about topics that You know a lot of people. Don't talk about so but they definitely have a a a a revenue model for they. They they've got a tight relationship with their audience. Yeah I mean I think it's an interesting Strategy they have with their audience to to get their audience involved and engaged in donate and participate and be seen as what it producers. They have they have some folks over there that send them a thousand dollars a month. A thousand think about that that that's a serious fan. We should be able to do that right for. We just not con controversial enough done. Well we don't into a show for three hours and thirty minutes. It's going good. Well we could but you but you know here's the thing they keep the topic moving you know they boom boom boom boom boom boom bang. I don't know how many clips say play per show. They probably have forty fifty clips. They I mean th. They've put a lot of work into that show. It's a full-time all time. Jasper with their fulltime job is it is and for those having listened to it. I don't care about your politics. 'cause they're equal opportunity smashers. It's the no agenda show has supposed to be no agenda and Disco Listen to at once or twice eliciting. Any you know if you don't like it. I just listened to their methodology. And how they have built this subscriber base it's truly not subscriber donation base in every uh every show. It's you know it's like this. Some shows are more some shows as La Start with episode twelve hundred. If you'RE GONNA go back and listen to go to episode twelve hundred listened to that episode and just be blown away by the donation. Such it's A. It's a long shot. Three hours and thirty minutes is episode. Twelve hundred it's long that you know first. Donor came in with a thirteen hundred bucks or something. It's amazing soon if you don't vote donate year. Yeah you call your call to support the show. Can you imagine us calling people allow in this. Shell the donate and call them dish bags. Douchebag it will you have a reputation for now flipping people off on the show. Oh well I've always done that. No just that's demonstrated purposes of my attitude not show. I'm just teasing you so I think that You know it's pretty remarkable what they've done and I you know it's it's a very hard model to duplicate. How say that? It's you're you're going to have to really like step your game up in a big big way. I don't think solo shows can do it. I don't think a solo show can drive that type hypoth- of here's a case in point the twenty five hundred square feet that strictly behind this wall all is now available. My sister lost the tenant. That's in there and she's like do you want the space and I'm thinking Oh you know I've got great space here and new and cool stuff but what if I had an actual collaborative space next door where I could open it to creators and we could almost create like a twig type of thing you know and I thought what second to take money wise you know and I thought you know at a minimum just to build it. I'm GONNA need you know couple of your commitments by people to probably on the on the on the no probably like five grand month a minimum to build just to build build it and get an open staff it you know I might be able to do it for twenty five hundred on the cheap and then over time but you know I have to come up with a plan it. I'm going to try to get my audience to support. Then you know it's IT'S A. It's another big commitment so I kind of thought about this in my you know my talking on your new central and and then had listener came back and they said hey you know if you're serious about this tell us what you're going to do and what the plan one is and then we can decide if we wanted support is i. You know a to me. The Guy said it sounds like you're just asking for money and I thought Oh. Yeah it is it does it does. Sounds like I'm just asking for money and So should I count on listeners to a bank roll something that would would be. They may not get direct direct They're not from direct benefit prop right and editor. Yeah I said Yeah you're right. I'm being a little selfish and you know dreaming about something cool You know in any could really start something that would be interesting but again in. I'm asking my tech audience to you know. Help me fundraiser. That and then what do they get out of it. Really and You know they support this show and my my central show some donations and you know that helps paid electric bill and and writers and stuff like that so I think that You you know what Adam and Dave has done is a completely different situation. They're not looking at trying to open up greater spacer. They're looking to feed their family and stays in survive and have a non advertise based show So it is a cool model for sure those news news and you can easily copy it and be call copycat matter of fact. There's a new program. They were joking about it. It's on it's on. It's on Fox in his something something no agenda and they're like oh my God someone's using our name so if you took their model their their donation model in you replicated on your show. Is that a form of plagiarism. To do that I'll give them full credit stealing it in. I partly still stolen already a little bit of it I call it. Central Central Insider Program You know but but I don't have changed too. Yeah but I don't have nights you know in Barron's and and stuff like that. So who could I could but You know so it's you know it's it's recognizing people at different level. They don't even acknowledge knowledge. They just if someone gives fifty bucks they name and location only as the only acknowledgment they get fifty and under. Don't even get mentioned. Someone Sends Me Fifty Bucks. Hey Hey tony or sue. Thank you Sir Awesome. Yeah thanks for the fifty bucks that fifty dollars an under. It's forty nine ninety nine. You don't even you know you don't even get mentioned on the show you know trash you know. We didn't send more now they they. They acknowledge him and they thank them. And it's you know some people are doing it on a like a layaway plan to get their knighthood or some you know well it is people pay either way in two thousand dollars worth of donations to get their night ring and the NBA The knights of the Round Table. And it's that's that's a you guys laughing. This is what they do and it's very very effective. They have a ceremony and everything so did you. Did you get to hear ceremony. I I didn't listen for an e you have to listen through the donation cycle to the point where the second they have to donation segments in and they actually night people and the actual pulling of swords really. Oh Yeah yes again mute better music and everything everything and And of course Adam Curry and his fantastic vocals does just an incredible job. And it's it's also part of his personality that it drives the show too so right right right right. I think a lot of that has to do with personality. You you have to have a personality on a podcast as if you are just boring boring you know Mike. Del Did a demo for us the other day and and while it was good I kind of like a mike need a little more energy a little more energy and there's a couple of things that they did little you know he's okay record it in the second one was much better. You know so you had some sometimes. PODCAST needed get up and do some jumping jacks right right. Yeah before we started the show today I was feeling pretty pretty bad as I WANNA be here. Put a smile again. Yeah you oh you gotta motivate yourself. So are we going to be back on Saturday. The first I've ever okay all right. I leave for Columbus Monday morning and get back Friday night. We'll we'll be here. I'LL TRY AND GET MR pocket castle. That'd be awesome so I'll try and get him going for the first and it'd be cool. Cool have them heroin on the on the program. Libya cool discussion because the question I want to know is how oh are they navigating their owner relationship right their own by impure. That's right or National Public media might be the cell just curious how that relationship has been in a couple of the things I talked about rallies. He's former iheartradio too. I mean he ran the podcasting area before the current current encumbent is over so podcast must be doing okay. Financially the talk I got some some pockets behind the well or is it now we can asking asking. Yeah Yeah you can tell us Charles more than we can or opt not to his option art hard everyone. Thanks for being here if If you have some ideas on things we should cover. Let's no oh. Mike said Red Bull and Mike was listening to see said how when I talked about him. also sponsor the show. 'cause they're Lagos behind you all the time. Yeah so this is this is what we could do. You want to sponsor the show we've got. We've got some prime real estate here. Video is so Yeah whoa well. Hey we we're. We're not up against having a sponsor so you know some some sponsor we may have to charge more depending on the company really really now. Well I I don't know if we could take we could take podcasters but be frank with you. A podcast hosting companies want to sponsor. That's GONNA be expensive. It's GonNa be it's GonNa be very expensive. Okay Rob we would both be fired hired. We did a host endorse ad for company. X. Companies are. We'd both for for being. Oh my God or or both sprout. We would be the former former founder of blueberry and former vice president for deals of Lipson Nets. We both love the door Salvia podcast. That might work. You know if you want to be a sponsor of the show and then we're cheap so you come up with a nice speak. I I speak for yourself todd. Not cheap okay. Well you know considering that we've had Our rates Iraq Donator here is His given a total of fifty bucks this show and she is you know. So you know we and we've got two or three or five dollar ones before but yeah you want this space you want this price it out and for those of you listening when pointing at the new media banner below. So you're not talking about my forehead to put the put the no of course not probably put something in there. Some sort of you know so. There isn't brand confusion people would say it has to be a flashing ad or something. I don't know but well I think it already. We should pursue ad deals with The Star Wars Franchise Red Yep Yep and the orange all those all those looming nimby figuring so then minions the minions cap those could be are three sponsors talk show up there you know I. There's I don't watch cartoons. I don't I don't either but I'll be honest with you. The MINIONS WINS I die I. That's the exception to the rule. I just I'm on the floor crying when they see movies though. What's what's the sensitive spot for Ya? Yeah I it's it's you know I don't know why but you know minions crack me up you know and you know when you can make a guy that always says like pooh-poohing cartoons when something with minions designing your you're like I gotta go see it. You went and saw the the new star wars movie finally so finally. I know I'm a little late to the party. Wasn't it's not too bad I saw. I'm not a big critic of you know. They should have done this or done that or they left this plot opener they they. There's not a lot of dialogue in that movie. I it was a lot of you know flashing lights and lightning lightening and lasers flying around in your todd radio. We get out of here everyone. Thanks for being todd. BLUEBERRY DOT COM at Geek News twitter You can find me on twitter at Rob Greenlee. That's to ease and GARAGE GREENLEE DOT COM. Manage your Siemian. Email anything to do with PODCASTING SENATOR ROB G at Lipson DOT COM. And here's the beauty. It's a podcast. We do whatever we want and we may lose you. Do whatever we want and we may lose you but Thanks for being here if you hung out to the end and Help US keep the lights. Not everyone take care with c t the same here on the media. Show new mini show DOT COM but.
Podchaser CEO Interview #368
"Good morning everyone. And welcome to the new media. Show my name. Is Todd Park Moore? I'm glad to have you onboard. Course he got my co-host Mr Rob really and we've got a guest that is joining us here directly. Who's I'm little bit of audio problems so I think he's fixing that. Rob How are you? I'm doing terrific todd terrific. Yeah and we've got the Bradley Davis. Can you hear US Brad calling in on Skype here? The join us today. He's the CEO of POT CHASER DOT COM. So I don't I don't think I don't think he can hear us yet. How can there you go awesome? So as as as rob was saying where we were just welcoming you to the show and then of course. You're trying to overcome the good old technical difficulty. Sometimes skype gives us to. How are you? I'm doing well? How are you guys doing good? We're doing well at the end of week. Seven of this national insanity lockdown so yeah. We're we're doing good. Yeah are you guys in Hawaii I'm not in Hawaii anymore. Used to be and why you left way in June so I'm now old remote the skype in. Yeah so I. I'm in Michigan now. And and where were you at Bryn? I'm in Louisville Kentucky so year and kind of A. I don't know party Adams your state starting to open up now we are. We're been pretty conservative about opening up So not really I we're kind of hitting our now. We haven't opened back up by. Michigan is an opening up either. I'm in Rural Mirror Rural Michigan. I'm a long way from Detroit. Where the hot spots are and I think we got fifty cases here and the when I drove into town this morning to fire the studio. It was just like normal Saturday. I mean and I think we've got a lot of businesses here that if thumbing their nose at our who's got us on lockdown until the end of the end of. May visit the one where you can't buy paint and you can't be on a boat yet who doesn't have a motor or whatever okay. As of this morning or as of yesterday we can buy paint and garden supplies and we can more yard without getting arrested and we can go on a lake on a boat as as you can maintain six hundred separation with the other person of your own family in your own boat. So anyway it's it's it is what it is that Welcomed the show. Everyone in got a great thing lined up to those. If you're watching. Facebook make sure you say hello were on twitter Ron. Ut were on twitch So primarily watch the chat in the book so anyway tell us. I don't know rob. Where do we want to start this morning? Well I guess the reason that I was wide have bread on the show is just so we could all as a you know both you and me todd and the podcast community kind of learn a little bit about what the Division of. Pot chaser is in this scheme of adding any more additional information In the podcasting sphere to listening platforms and then also just offer their their website. Kind of what their goals are. What their you know? I think as you look to the future I think Adding more depth of knowledge about hosts and guests and and you know having a better kind of review system. That's more kind of across. The whole industry is is is great. But I'm I'm sure that there's other things that Brad's working on that we don't know about or something or his big vision so that'd be a great place to start is kind of you know if you could give us a kind of update on what the service does right now. An and then we can talk about. You know where you guys think this was going by the way Brad. Your background in everything is almost slight pristine studio how deep that so clean. I listed my house so I have never. My basement has never been this clean ever. It's the first time my basement has been cleaned. So it's show ready. That's what it is then right. Yeah just by by shirk incidence. But thank you So I guess I'll just back up and kind of go through really quickly why partic- started a navy. These yourself to celebrate knows who you are. I'm sorry I'm Bradley I'm the one of the CO founders. Four Co founders of pot chaser. I'm one of the founders and CEO and actually was not invited on the show. I was a sloppy seconds. Because you guys on the show all who who we were talking to just call right not available you got me. Sorry there you go no no like. I said it's good to have you. Thanks. I'm in Kentucky and I. My background is in industrial sales. So I was driving around the Mid West and selling widgets and weird things to manufacturers and I was driving on listening to more and more podcasts and my personal frustration as listener was that it was difficult for me to know before diving into podcast episode whether it was going to be good simple simple discovery problem and so I went to the Internet. I'M A PRETTY HEAVY MEDIA. Consumer at looked for like a letterbox or a good read or an IMDB. And I found nothing. I really couldn't find anything. The only thing I the only things that kept him across were of walled gardens so they're kind of closed off and it required me to have certain or or Certain device to access a community so I basically went on Read it and posted and said hey like this exist on the podcast up in it and if it doesn't exist it's anybody WanNa WanNa build it with me as a hobby and that's where I met our CTO Ben. He's in Australia. And we've we've actually never met each other and we started building chaser and the vision from the very beginning was just to have a third party sort of agnostic social directory to like you said earlier to start collecting more and more information about the quality of an episode body of podcast but also who's involved in it and who's on the episode and WHO's The producer the editor host the guest and all that came together and and that's that's basically what what so You know I think I'm sorry I think many of us are familiar with the site and Let me actually bringing appear on the making little magic. You're bringing it up and I think that we've been able to bring it up and so today you know how is your major in most most input. Your hat coming into the system of it is through. Api also getting some of this stuff by podcasters just manager. Listening says well right. Yeah so in this is similar to the IMDB or wikipedia model where a lot of our data is crowdsource but then we also are building relationships with hosting platforms and they start inputting their parents as well so so like you said we have the I and as your upland the episode as as a greater you can just quickly access and tag that episode with with WHO's involved so it's crowdsourcing and then and then also partner data and also we. We are building our tech more and more to make the crowd. Sourcing are easier and easier As we go you know one thing that We are aware of is that Apple has got the ability for some breeders in. It's usually very top. Tier breeders the go in and basically put in Yes credits guests. Pict pictures you know. They've got a whole stuff that they can do that. Really kind of Allows a top tier greeter to have that extra data in there listening at Apple podcast but currently there are no tags. No feeds no process to actually automate that into a normal podcasters blog. Post to get that into apple. Podcasts and apple doesn't SEEM TO BE INCLINED INCREASE. The number of greatly increased. The number of folks that are going to have access to that feature. But what you guys have is essentially an open ability for any podcast to get those same benefits that is available on Apple. Podcast but around pod. Chasers that a good analogy. Yeah and I think that going back to kind of the vision. The Vision is certainly this standard Not only is important for or discovery from a consumer from a listener perspective. But also just professionalizing podcast in general. So if you're GONNA have More and more awards ceremonies. You have to have some third party out there. That's verifying that. The people were actually on the podcast. There has to be a professionalization of podcasting to help it. Up Pro and help it Mature and so so. Yeah absolutely any pastor and Up Look Credit's due officer We we tend to have really good. Seo for for podcast greater so that does discovery. But it's absolutely our plan to to have this data everywhere So indifferent listening APPs Hopefully an apple podcasts and spotify as well So so any everything. That what podcasts was can do is contribute to the site and build out our database more and more as we become the standard becomes easier for listener APPs do support our our data. How's that process been been going if we're working with the listening platforms mean I mean. Are you seeing some inroads or using resistance or would you seem I think I think just by nature of being a fairly young company relatively There is always going to be some friction but the most part. It's been great. I where are credits are displayed and clarify them and pod? News displays are credits. A pod linked the service displays are credits. And there's gotTa be another ten. That were early in development with So there's going to be more and more out there that that start showing these credits And honestly just the challenge the technical challenge of not only developing the crowd sourcing system which is not easy but also to scrape and to contribute the of podcasting. Because it's been around for awhile and there wasn't credit solution and so our users and our own team and our partner APPs are snuff filling in that that backlog So just a matter of time and resources to have a robust data set and now we have we have nearly five million episode credits So we're definitely well on our way and are excited to partner with more and more APPs you know one of the challenges in I've talked to you too cold and in about integration and her for many of us it's just you know. Were already slammed as it is. And we've got you know lots of companies asking for integration and I think the big challenge for companies like mine is were always trying to figure out. Okay if we we integrate with something number one is GonNa be valuable enough for our that. Our listeners are GONNA use it such volume that the work that we're doing integrators is worth it number two. Is it going to drive value? And I think this is the things that we look at From a you know be able to to allocate devry sources to integrate with different platforms. I don't know rob just integrated with headliner and we looked at that as well and You know probably sometime in the summer. We'll we'll we'll get to that but I think that for us you know. We're still a relatively small team. It's just a of and we got our own projects. We're working on Sometimes it's it's hard to fit in a square of time to be able to do that. Integration Yeah I would say that It's it's similar for for for Lipson too but I do think that it does get back. A certain amount of vision right of of where we see opportunities to help podcasters grow audience and become more successful and the passing space grow and and I do think that an aggregation platform like chaser Does have the potential of a lot of value in the gassing space in and making it easy for podcasters to input that data when their publishing episodes or you know when they're in that mindset creating creating. Meta data Can can really if it can be funneled into a platform such as pod chaser and then redistributed out to all the listening APPs Versus the the inverse of this would be creating new tags and our assess or those kind of things thought. So I mean I think that that certainly is always an option here and in in in in Brad. Have you looked at the potential of maybe taking the data that you guys create out of this and integrating it with lime? Adding a layer of tags are assesses away to get it out to the listening platforms or you guys primarily trying to do direct. Api relationships so two things first. Todd I will integrate with you. One day it's going to happen but But it is to that point. It's our job to make it easy for you guys have and we will make it easy and we we just finished our credits immigration with with Omni studio and that was a really good exercise for us to go over all of the crazy use cases. Because we don't WanNa make we don't WanNa make it hard for you and we also don't WanNa make your customer service any harder and so we. We went through tons of scenarios with them and I think we do have an easy process. Rsp So two things on that one We started as as project We created a a chaser. Id And it was abused immediately and really annoying and we tried to figure out a way where we took. The beauty of the credit system is all goes through a moderation layer. And so the day that you see is accurate has to be useful so we put it in the RSS feed and then. Everybody started putting Joe Rogan as their guests or hosts or producer or blog writer or whatever and became Really annoying and and we try to figure out a system to where we could have some sort of way. Rss Feed Tech Solution were were. We could catch those and then redirect than edit it basically got to the point where we were trying to do something. That was really easy to do with direct. Api Grasso with that said though the beauty of the RSS feed and we also believe in as part of the essence of podcasting. General is to have something that's open and accessible and so so our fear is that those those big platforms out there Develop some sort of pressure system and it's totally walled off. An independent podcasters aren't aren't shown anywhere. That's I just think that's kind of backwards. And so what does that I guess we? We are using the the but still open and an accessible. I think that's really important. And also for me as a podcast listener. You know. I don't go seeking and it's it is it every person's different but I don't go seeking to listen to a specific guess. I go seeking listening to a show and a host so I'm kind of curious ended. That's just me so I'm kind of curious. Have you guys done studies or have any of your Intel podcasters? Let's go ahead and but the credits in or show that you had a guest on What are you you know from a listener? Standpoint is is at data. Actually you know this. It's going to be worked. So is that is that going to turn into someone looking for content. Yes so most of our traffic comes from organic search results and I think it's similar to movies to where people are like. Who is that guy that movie and they certainly Google and then they find an MD page and then start having that discovery experience so for us we. We see on's of people googling for specific names plus the word I guess and then they usually can't find anything because there's not really good credit solution or like let's say for example. They searched for Barack Obama. Well immediately you get. You know. Fifty pages full of far-right extremists like podcast bashing Brock Obama And so it's difficult to surface to to the the searcher that content and so we see that it's a pretty big part of the discovery experience of on our end so most people will come to us through Google searches. And I think that I think that there's a lot of of especially people trying to get into podcasting. Who had that? I kind of experienced through Google. See I think I think definitely part of the discovery process and then also just having people as sort of pro section of discovery I think is is table stakes for other media verticals. Where if you're searching for specific person if you have that that credits layer at connecting shows together it makes for a richer and better search experience as well so that may be. It may not be obvious that when you're searching for I don't know on spotify that Bon Jovi comes up or whatever but the connecting people and I think that podcasting really needs that burger better discovery experience. So you mentioned that the search traffic coming back to your site is is this so that brings up a question. I have so as fundamentally podcasters making mistake in not having good show notes with Mehta data to that would drive them back to their site versus your site The I'm just. I'm just going to be in devil's advocate here. A little bit. Yeah I think I think that that's a good point. I think I think basically most independent podcasters Their Domain Authority probably won't be as high as That's just probably the case and that will probably overtime remain. The same in that gap will probably widened so what our job is is to make sure that we're of good stewards of that domain authority and so if you do do that search and then find us we do make it very easy to then open up that podcast episode and whatever App of your choice and and to have a jumping off point so yeah. That's a good point. I think I think basically the way I view it is again. Let's look at movies You're going to get an MD. Be resolved when you search for for actors and it just doesn't make sense for every single studio or every single movie to try to make their movie website. The main discovery mechanism through search that at least US allies in. Romney is not ten that I do think that the search is is a big factor here in but I also you know I also think when I think about your services is the cross linkage between guests and the hosts and giving deeper Meta data about both of those things in the podcast listening experience. I think that the bigger goal I see when I think of your service is the somehow as a marketing platform for the podcasting space. And and how do we not unlike what the MD does for the movie and TV Industry But he has actually go to another level and that's Around listener reviews and feedback and in in building that strong community layer which is an interesting opportunity also from the standpoint of building deeper relationships with audiences. I mean do you guys think about those aspects of being a a real place that people can build conversations with their audiences and do you have any tools to be able to have that. Experience may be displayed on that podcast website or anything like that. Yeah so so we really want ultimately or every podcast page to be a one stop shop or whatever so the kind of like pitch all is the information source so what is information so for reply all. Let's take reply all you want to know who else golden is. Pj Vote is you WanNa know what what else they've done. Maybe they have a live event. Maybe WANNA buy tickets. Maybe they have t shirts. Maybe they have Maybe they have a website We WanNA linked to all of that in in one hub and then also make it to our users is maybe Alex. Pj Don't have time to do that. WanNa make it easy for users to input information like that so so yes as you said. Utilizing our main authority to be used as a marketing tool for the podcast is definitely definitely our goal here and also connecting with potential listeners. That's more down the road but We do we do definitely have really interesting segments of people Especially audio drama enthusiasts. I think they've found a home in our service where they can connect with each other and find shows and we. We hope to spread that through the other variables But then also we we want to make a snickers I think podcasting has suffered from being nice for long longtime and maybe that's controversial that When when one releases a new show we have to know as consumers. If it's good and I think wonder he's great and probably is but they're certainly Varying levels of quality within every publisher and right. Now if you go look at. I tunes rains views. It's like you know they're all amazing and and there are people actually read that people actually read. I tunes reviews. I think I think they do. I think consumers are are super into reviews of the power reviews. Powerful look at Amazon never had an audience member. Tell me they found my sight because of a review. They've found my sight because of listener to listener referral. I agree with you. I don't think I don't think reviews are part of the discovery journey but they are part of the. Should I give this podcast? Try Think I think That social proof is important. But it's too easy to game and it's and it's nice and so what we WANNA do is great a place. I'm I don't mean to create some positive environment but the great place to where when you look at an interview who who knows who's who There's there's there's a picture necessarily and there's there's no Social proof that you should pay attention to that review pod chaser. What we're developing now is say we have audit and we do have a few these people and audio drama doozy rated seven hundred fifty audio dramas. Well you you'd probably want to pay attention to that person because they've listened to way more audio drama than you have and so kind of developing those people those critics and then having though their reviews in ratings being more prominent we think that's really important for for the industry And that's that's a big part of Our our vision for ratings and reviews is for them to like. You said not just to be like something. Some throwaway thing that you really shouldn't pay attention to do but to have the matter to have them start directing more consumers. I mean look at the power of the tomato meter and the IMDB ratings or for movies. I mean the studios have sued Ron Tomatoes. Because they're your ship has dived off because they have a forty percent or whatever housing that that's ideal but that's important. It's it's good for consumers to know whether or not something's good before diving in and right now perplexing. I just don't think that exists hardly at all so we definitely want to. We definitely think that's important now. It's also very very subjective too so I mean so you need to build kind of the reputation of the of the reviewers to right so you know I mean yeah I mean who do you trust. And who don't you trust. And how do you keep agendas out of that right right? And that's that's part so I agree with you. I think I think what's more interesting is the opinion of five ace makers experts versus five hundred just normal listeners. Not Not saying that. They're bad or or not useful but Building a system to where critics can have more of a and you know with on projects or you can follow people and then see and get updated when they leave reviews so so I think actually we're wanting to build out more of critics part of the site and so we wanted to bring in odd cast critics and onboard them and give them special privileges and badges. And whatever there weren't any there's like there's like less than ten. It's crazy so we have to build them and and that that's what we're working on this amazing it's an opportunity to. I think I mean if they don't exist already than than maybe it's which is interesting that they don't exist right. I think I think most of the taste makers that I've seen I think in this medium have been usually journalists that have been writing articles Yes that's that's about all that I've seen happen out there But like todd was saying Mo- most of it is word of mouth sharing. I mean people that social proof happens one on one. Yeah and I think I think that can be kind of mechanized and and put on a platform. I think that's possible petard. But I think it's possible now I just I don't know just the way consume gases. I you know. I'm not a good use case study because I'm not either I'm a power user. So we all are so for me. It's about Again I don't go looking I look at the host and the content. The guest to me is almost secondary. The review you know because there's a lot of podcast up there that I listened to an eight and a little slower right now. I'm not listened to as many as I have been but for many years I listened to one hundred new podcast every two weeks and I I think a lot of podcasts. Get of the I would say. Eighty percent of them are good. You know in our you know. Well thought out in produce. Well there's definitely twenty percent off their that it's junk but you know the eighty percent out there that are eighty eighty five percents. That are good I shouldn't say the twenty percent are junk but they're just They're just a little early. Maybe they haven't developed their voice and haven't developed their dirt timing and so I I shouldn't say their junk just a little early in development and the other eighty percent are pretty well. Well polished up on their game. They're you know they've got a plan for doing the show. You can tell they've done. They've done their research and then But they never have heard of. You know they've got fifty listeners and no one has ever ever heard of them Heard that show before and in in why seen a lot of there's a lot of factors there so the factors being made the podcast or does have their website. Podcast doing no social media posting. Maybe the you know there's this whole Butler things you have to do to be found so I think that anything we can do to get podcast discovered and listened to is good Yeah I mean for us we we have we have made a home for those power users and again back to the drama example. We have people who listen to literally every single audio dramas ever made and then they review it and so finding those kind of long examples and surfaces surfing surfacing. Those is a huge opportunity. Because I disagree with you I think twenty percent and is eighty percents bad But I think we've only only find one percent of that twenty percent and and there's a lot of. There's a lot of network fact at play to where the major publishers had this huge advantage over. Independent podcast her. And so that's an issue. Because because of the low barrier to entry for podcasting anybody can create a masterpiece in basement and that continues to be the case but there has to be better and better discovery mechanisms to find those. I think it's a little bit of a unique case to some degree. I think I think you know what todd was trying to say is he thinks a lot of shows are are are good is is it in the podcasting medium. It's a little different. I think than radio. Tv and music from the standpoint of the content to to say something is good or something. Bad is very subjective. I guess any objective and I think it's. It's hard to bucket chose. Each one of us has a different gauge on. What quality is and I think. shows tend to create themselves and find their audience right. That's a I guess there's some application to this. In other other media forms were were show. Start and find their audience all over time but in most of the other mediums The the content doesn't really have the luxury of time to to do that. They're either cancel their they. They're deemed failures podcasting grows and develops over long periods of time typically and they tend to grow audience based on the type of content that they produce and to immediately say twenty percent of only twenty percent of content of the podcasting spaces. Good I think is kind of missing the uniqueness of the medium and and how the mechanism of people finding shows that they like because maybe they're different. Maybe they're unique. Maybe there's a compatibility with the host and I think what you're what you're platform. I think it's big opportunity is to is to create connections with the host and the creators with people that have an affinity for them and. I think todd was alluding to this to that that shows in and over the ten plus years. We've done this show. I've gotten feedback for most of the period of time that people like episodes that just have Todai in them and not have guests. So you kind of have this orientation towards when I bring guests on. Its someone like yourself. That brings a lot of value to the conversation on the show. It's not like this is an interview show. It's not but I think it's an interesting example of what I'm trying to say. Is that the personalities of the hosts in most podcasts and and I think true crime maybe a little bit of a unique You know like fictional podcast. True crime shows tend to be ones that Don't aren't really personality. Driven THEIR THEIR STORY DRIVEN. So it is a little different analogy. Let's going on here but most shows have very strong kind of relationship with their audience Based on that personal relationship and personal affinity with the host and the personality of the host and the hostess reputation and I think That is far more important than a gauge of what's quality or not is a point that was going to make by kind of lost track. Your I think two is the thing that we have to Okay no my point is GonNa make so your point to trust in. The reviews is critical I don't necessarily entrust Amazon Review and be honest with you. I haven't I mean apple review but I haven't read an Apple Review on his show and ten years when just that's I don't read reviews of show I have read Amazon reviews product reviews but then when I look at those If it's a product that is coming from. Let's say it's a Chinese company? I can almost be guaranteed fifty to seventy five percent of the reviews. Amazon are fake so I usually go down and read the one two and three star reviews to get the real review of a product versus reading the five star reviews. I don't WanNa read the. I want to hear where people had issues that. Sometimes we're the truth really lays in a product so we've all seen it in different facebook groups where hey let's do a a retraite trading reviews and podcasters reviewing podcasters podcast. And it's more of a an and I. It's drove me crazy for years when I see that because you do me a apple review I do you Napa Review and it's all about you know so of course they're going to get a five star review from a fellow podcast very rarely will know pod yester- or they won't right the review in. I've been asked to review shows before and said well. Maybe really don't want me to. But here's my feedback. Instead I am feedback versus a review. So is somehow he. You know in your guys system. You guys have to build a base. So that if I go over and read a review on pod chaser about a show that I can almost be assured that the person that did the review has given me the real deal. Give me his real opinion. If I just see a bunch of five star reviews on a on a show to me that that is almost again. It's going back to the Amazon effect so I don't know how he talked. Limited about building that trust factor with reviews. How how do you think it's been so far from people using your service? What are you what feedback get? You're getting for the reviews a habit Semitic so totally agree Review Systems are pointless if they're gamed easily so for us a couple things that we've developed mitigate that one is our users get followers and get a following and so when that person gets more and more follows and and more attention on their views It's more likely that person is being truthful. we we haven't seen that aspect of side gamed by any means good and then also likes on reviews so just having the ability to have a review the has fifty likes again that kit that can be gained but we have not seen it also because we because we've had these issues Before we also do things like we see if he likes interview coming in from a single. Ip address sweet. Yeah and bannet because Certain true crime shows. I won't name any names. And their soldiers tried to do that. We also have retired. Robots where we we've had this a stream of five star reviews. Come in from one of those pro- those promoter companies and We built systems to detect that and ban it. So we're pretty Pretty on top of that stuff because gaming reviews if we lose that trust then then it's pointless so you have to be on top that mixture of social proof but also just trying to defend against the attacks. Yeah the evil spammers is is definitely a huge part of what we do and that happens in stats to so let's talk. They're some common succumbing in Jd says one thing ties people are hiding in anonymity and pod chaser. Okay that's that's fine They can so some people are anonymous and some people aren't because I think anonymity is actually important. Sometimes we have some. We have some secret. Podcast implement center platform who used anonymous profiles because they want to be able to leave three view without getting crap for So with that said though To the commoners point A lot most of our user profiles have a headshot even Tara space and a shot in the name right there so so that That does that does help. Not being completely honest like four Chan or or read. I don't write reviews because it's very obvious why if I write a review and it's critical. Someone's like well you know. Go Screw Blueberry. I'm never doing business. Such a great own. No no no no. No no follows excel bad just like just like talking politics. Not a good idea so but yet we do. Yeah we we. Don't yeah we do in our own way on this show so Jd says you can. Certainly you can certainly say objective is scripted if a scripted show audio drama true crime telling is good or not with a traditional podcast form of the talk shots far more subjective. That's right rick says Here's the thing. Most passive listeners won't write a podcast review so that let's call that P. to listener than in Radio Jargon. It's usually fan of the show. A P one that will if that person's already fan it's biased toward the pod. Cash and or podcast. So how can I trust that is injected review system? So again I think too that There's all kinds of stuff that runs. It's I think whether I'm going to answer the question for Rick for you and tell me if I'm right or wrong your point is is that if I come on your system and I write a review about Rick Show and ten people like my review of Rick Show. That must indicate that my review was accurate. So if if I if I get ten thumbs down's about my review which I don't know if you do if I get ten thumbs down's on my Rio. That must mean that people did not agree with me so I think that is where some social proof there and build social proof. They're right yeah so we we do not have thumbs down because of forgetting we from from some research on that we we realize that that is just so easy to game. It is so go down vote. It's like it's like unread. I posted something on Reddit this morning and two people downloaded it and I know who they are and I know that they actually work for a competitor of ours. They downloaded it. And I'm just like Oh yeah absolutely so actually. Their social media influencers with a competitor of ours. Oh are you GonNa do what? What are their names and no comment back to the point of the commoner? We we see on the Internet. As a whole we've seen with pop chaser. The one percent rule where one percent of of Internet users contribute and nine percent consume. And that is I think. I think I agree. That generally reviews skew towards positivity the from the super fans and so our our job and our and what we are doing a better job doing lately is converting those. Those consumers do contributes as hard. Because most most people on the Internet don't do that so making it very easy. Maybe maybe that doesn't mean leaving review. Maybe that means Liking Review Radio that means following the reviewer themselves. Yeah that's a social point to make it as quickly as possible but yeah totally right like we. We do see a skew towards five stars and honestly we try to lately. It's been skewed more towards like a B and a half four And that I think that's helped you yet. I draft I was just GonNa GonNA throw a monkey wrench into this conversation a little bit from what I've seen from all the years that I've I've I've done shows that some of your most Avid listeners are sometimes. The ones that give you the negative reviews. And and it's an interesting kind of paradox. That happens with us. Is it in for many years on my Nash? Syndicated radio show that I did I I get these flame. Emails from listeners just disrupted me up one. Sign down the other about what I did on my show but the thing is I would get that type of email from this listener every week. So just just because you give a negative review about a show or an episode doesn't necessarily mean that listener isn't listening or can't be built upon as a as a community member from you know an opposite perspective now taught. I'm sure you've seen this. Oh I wish south south from New York. You're out there please. I miss you a non really again. I got so sick and tired of rippin me. He just finally went away. Because I would just dogging right back in the show you know so it was like I would read every email that I still do. Read every email that comes in positive or negative and now more not I get people saying. Do not read my comment on the on the show rotate because in or use a different name or Siamese office this You Know Sally Spe- like man. He was brutal. I mean what it really did was. I took this point if it was something valid than I adjusted. A but he. Elvis sow got the point where he was trying to direct the the flavor of the show. And I'm like sal go make your show. Maybe did you know so. Yes Sal from Brook from Brooklyn I I do miss you from listen goodbye gaspar. Anyone that was listened to the shows early. He'd come in and just rip me and well. I I think you bring up a good point in that a podcast it as under thousands of episodes and so one thing that we did from day one is allow for reviews on the episode level. Because there should be room to to have five star podcast and a two star opinion of a episodes and I think that granularity is really important. Because I always I always see a big popular shows. Go Up and they have one episode and they have ten thousand five-star reviews. That doesn't even make sense. So I think an episode review is is obviously harder to get but much more powerful and and that's available impossible in the party's platform so good thank you because as a good good pot caster. I guess it depends on the genre what you want to create emotions in your listeners. And and sometimes that that is a negative emotion. Sometimes it's a positive emotion and sometimes it's a little bit of both in also things complicated humans or a complicated emotional being so you know just like you know what I do with. The show isn't always seen as positive it's seen as controversial and and it isn't like we strive for that but sometimes it just comes from this being authentic with what you're doing. I mean we're we're people that have opinions and we have observations that aren't always consistent with what other people see and sometimes at stirs things up a little bit so which is not a bad thing. I learned something when I was a teenager or my grandfather. My grandfather was very opinionated. I pretty much knew where he laid on most subjects and But he would have a couple of farmers would get the other anti would-be stand around having a beer and they chewed tobacco and spit on the floor and noon with farmers do and I would be sitting in the corner and my grandfather would just flip a switch. And he'd play devil's advocate but he came across as if he was the foremost expert and they would just get to the point where they were just about yelling at each other because he would he would flip the switch on them and they may have known in the back of his mind that he was not really thinking that way. And it gives you something politics or something and But then he would come back to them and they would all have a good laugh about it. Well good podcast and real fine place to ride that line and and you know and and not necessarily. Go completely devil's advocate but make your audience go. Whoa WHOA WHOA. Whoa WHOA and that's where. Oftentimes you invoke the biggest discussions and then that is where a new listener to a show. My God if you have a new listener listen that PODCAST GONNA guy. This guy sucks and he's going to go on right he's GonNa go right of review make your audience has been with you for twenty episodes. They know who you are. And you know you're twisting things a little bit That's the best fun. I am podcasting as I play. Devil's advocate to a certain extent or get up on a soapbox and complain. That's where I'm trying to trigger the audience to having a reaction and there's a lot of the big nationally syndicated radio talkers. What they do all day long three hours ago. Three hours a day is exactly when socketed Talkradio. That's the entire basis of the whole thing. So it's not a new art form working for him so you know if I get it to star review out. That's Pr- I probably pay attention to two or one star review more than five star. Because I know my shows great right so the critic that right I'll podcasts. Always pay attention more to the negative than we do. Absolutely the human nature embraced the burn. And that Bernie but in brace the burn of the podcast. Oh reveal audience. So Bradley will what this means is you should put the the one star reviews at the top. Yeah yeah absolutely. I mean that's what that's what Amazon as you have you see the most useful good review and the most like negative review. And so I mean we. We can do that. I mean most people think I wanna get five-star reviews but that's honestly how pod and I think we want to get at the ones and twos everyone listening make sure to rate interview star and bring in Jeff says something good here he says you can't you can have a great show and then off episode. You can't hit a home run. I even come back on the follow on f some. I'm sorry that lasts up so sucked in August. Say it I'm like I was. I was off my avas tired. I probably Shoulda done show. You Know Real. GimMe me a Mauleon for that. One feedbacks important. I think that's for podcast or your listeners. Say Hey that that was bad. Yeah that was everybody on. This is also part of that conversation talking about about perception of quality right. I think we have to be careful on how we judge content especially in the podcasting space. What's quality and what's not. I think it's up to the audience thoroughly decide that individual audience members so I I do have to say something on a personal level here. This is a comment from Jd. Hey Jd thank you that you like the new Shiny Mug. I appreciate that. Hey by the way for you bald guys out there how do you? How do you always trim the hair decisiveness crooked your ear correctly every time so someone give me a good tip on how to make sure? I Don KNAPP with a burger of hair there which they continue to do when I shave my head anyway. Todd do very carefully. That's the problem. That's the problem with a razor razor. Oh Yeah I'm using a regular razor. Yeah I haven't bought one of those. They have those things wheels on it. Yeah I haven't tried one of those yet. Tried to actually use rule on it. They gotTA whales that Rolls Over. Your head pulls the Razor Cross but actually what it is is the problem is right. You guys are looking for those listening. I'm it's right there where your glasses meet your ear that area right there. That's really hard to cut on your own. Without God's nicking yourself you have your own Lawn mowers I with the Sousse. Now I just use a just use a standard razor on it but Nope just got wheels. Todd doesn't have wheels Oh and regular face razor and by the way and even women that wanted to touch my head. It's a dollar to dollar ball head tax Revenue Model. That's right that's right because they keep going in places in the United I just WanNa touch your head. I'm like that's to is maintain your six for the separation here longer. Arms some bill to that effect. Yeah anyway I don't know if that's PROB- probably this conversation politically incorrect. I APOLOGIZE AHEAD ALCOHOL. Especially right now. That's a fact. Yeah Bradley you can see where we go off the rails and it's offer my comment from Jd. It's your fault jd. Getting back on topic so recent regatta to star apple reviews solely because I mentioned on the show that I'm Andrea. Hey so when I was an early days of podcasting as hard core. Pc and there's actually a story behind this. It's actually pretty good. And we've got a human share this so I was hardcore. Pc's user. I had a bunch of buddies that Mac users matter of fact I had a buddy that was so hard for Mac. He was buying Mac Stockman Mac. Sock was like in the tank and he is now a very rich man because he He's he he. He sends me ha ha note on facebook every once in a while because he kept telling me by accident but anyway so as pieces of Amazon. I kick myself by Amazon. He was buying. It was like two or three dollars. Or some you know saying yeah so anyway I gotta Mac mini and Because when I wrote my book on podcasting and needed a Mac and went and used a Mac mini for a while and I really had a huge huge issues with Max and always bitching and moaning and talking about it and in my audience you know happy audience as tech listen Max happily reason. Pc's and so. I ended up becoming what I call it. An equal opportunity bashers back in bashing PC's and MACs as much as possible back and forth. But one day I just if I could just talk to Steve and give him a piece of my mind about this Mac. I fifteen minute. Two weeks later my phone rang and it was A gallon the other phone any of the phone. She said Mr Copper and do you have Fifteen minutes to talk to Steve Jobs Sure fifteen seconds later on the phone Steve Jobs and I had a fifteen minute conversation about the mat with Steve Jobs and it was pretty frank. I told him what pissed me off about the MAC mini and It was about the time that the first MAC book pro with an Intel chip was being released and A few days later. Whatever I I get this call from the Ala Moana in Hawaii Apple Store and get this guy. Hey we need to come down the store. We have something for you. Buy a good friend. His name was rhinos our and he went down to the store with me. And Steve Jobs had set me a macbook pro on how. What's true story? No shoe story. Absolutely I believe it to storing. Oh that was in very very early days of the whole staff. I walked in there and I got called. I was told to come down in like this season. Partied in the store. Become this record Apple user or whatever they come out gingerly. Give me this. You know this Mac put for. Oh and it's like they're like yeah. This is courtesy of Mr Jobs. And I'm just like dumb founding this whole the whole apple care staff or whatever staining there so it was pretty cool. I've got a certain that wasn't that long ago. The chip on the pro was it was on the seventeen inch macbook pro. Yeah so but again. Is the two thousand eight nine remember. Yeah but I'd had that mcminn been bitching about it and you know that there was because I bought that in two thousand five so it'd been some time. Don't get me wrong but just at some point during the show someone must have someone in the inner circle. Apple must've told him that I was bitching about Max I who knows it was it was pre. I've got a story about DONALD TRUMP TO I talked to Donald Trump and mike parlance as well before he was a presidential panel. Who Are you going on? I'm on holiday. No what happened was is with him. I guys these stories like four times over the I two guys. That wanted to do apprentice. An apprentice. Something apprentice something and talking to the apprentice. Yeah whatever it was easy you know they were. GonNa do some series of things in any way they're gonNA take it podcasting. I said you're not going to do that. That's did he. Trump Organization owns that. You know. That's that's you can have ask permission you're GONNA have to get licensing and asset in ee called. Something else get him. We'LL GET DONALD APPROVE IT and I'm like whatever you know and About at least like the week later on the highway in Hawaii coming out of the H. One tunnel and my phone rang. Mobile phone rang. And I it a click answer and it was amazing. It was just typical trump. Todd Donald Trump. Hey I know you talked to my guys over there about doing podcast apprentice NBA. I didn't say like two words Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah bum-bum-bum-bum-bum-bum-ba and it went on for like forty five seconds to said people will be in touch. Click was literally less than a minute. You know and I think I said three wirt. Wow Yeah so anyway incredible. It's funny it was it was an I laugh about that. They tell people today and it was just it was purely classic trump that ended it ended so did did he ever do an apprentice. Never did nothing. Never heard from them visit doing trump's who knows you know why he would. Why did he call me? I don't know I have no clue. You don't call you well because I was bitching about the MAC on my show. I had a huge shows pretty huge following you know and we actually did. We did talk about After I got calm down does actually talking Steve Jobs it. We really did talk about where my issues laid with the product and it was a serious conversation so awesome and he was nice. He wasn't asshole. You know I hear. People had conversations with him in the past and weren't so nice he was nice very cordial. You were a customer well. I was in bitching customer while you were. But he's not GonNa make you madder than you already. We're already in what I have. Now it's all it's all Max here besides the Tri Caster in this one one token PC. So now you're talking about moving back to PC. Yeah so ron says I remember that apple story so must around two thousand five two thousand timeframe remember exactly was so impressed. Yeah so someone is in the chat remembers the story right now it was. It was very early and I think I've got that maximum. I wish it was signed. It'd be worth a lot of money but would be for sure. Yeah Anyway. So we're off topic here. You never know what your show is going to do what you know. Who's listening and we know we know. This show is a apple folks. Hey how Ya Doing. Go go how you guys doing. Oh Rob and I was gonNA bring this at the beginning of the show. Nda Suck I'm under NDA. As of yesterday. Oh you are I am. I'm under a new. Nda India suck. Because I can't teach you because I think you're under the sub seem very likely very likely. Yeah big things are going to guessing space. And that's all I can say. Is There S? We can't say anything about it but they're they're coming. Whatever it is. I think I know what you're talking about but I also don't want to say if I'm wrong so there's some stuff coming next week so this this one's not coming next week. Oh it's something okay all right. I thought maybe you were talking about what was coming next week. Now if that GAL coming next week something coming sometime okay all right. Yeah no we casinos. There's always those so if I'm not under. Nda with Google. Google is bringing their stuff next week. That's that's good but We'll see if it's it happens next It's going to say that it was google. I said something is coming next week. Definitely they're they're the only ones that are okay know I think the Shows have significant impact with their audiences and in the to make a point. Rob made earlier. Is that we've had some guest on this show. And they they don't ever seem to drive the needle so the shows him and I just do weird stuff. May We've caught somebody out. Typically we'll try to needle more than a big guest so Folks that do interview shows all the time. They don't have any other if they're just doing interview interview interview interview they really don't have a non interview. Showed to see what would happen if there was an interview doing their podcasts. So maybe in fact if I'm if I'm a podcast is doing interviews shows all the time we've I'm just going to do a couple of Solo shows here and there and see how the audience reacts to a Solo. Show where you're talking about a topic that is related to the timing guest you have on so we're GONNA we're gonNA eventually measure that impact because since we have the people credits we can see With a baseline of show that if that guest appearance causes a spike Be something interesting to see. Is I'm sure it's relative to the audience but I'm sure some names 'cause more spikes than others Elon. Musk I think was one of the biggest areas of all time That's a main though that that's a real name. Yeah and he's a controversial character so it makes sense. Yeah yeah he I'd love to have him on a show and not be smoke any weed and just talking about stuff that he's doing you know he he he he could have his own podcast and have millions of people that will odd subscribe could immediately. Absolutely just haven't him talk about his ideas would be sort of tied? He's such a horrible presenter. Though are you sure okay. So here's the thing though I know but it gets back to our quality question right. There is it Is it the WHO or is it? The what okay. So this show you got a couple of guys on here that were were were were rambling and talking about racy stuff but every once in a while maybe Robina you and had just a magic moment right. It's a one one or two. Take away from the show and maybe we just stumbled upon it by pure luck when you're listening to a show like from a guy like Elon. Musk you're listening for that magic moment of that one. That one nugget is there at nine percent of the stuff in this show is available on ninety percent of the other shows press. Oh it's just that nugget that you're looking for and then nugget is sometimes all you need to know. Where do you think of what I been listening to podcast before? And it's triggered something in my brain that will be like Whoa. Whoa WHOA WHOA we should. It wasn't maybe completely related but if fired a neuron that made me think about something creative or something different to do so. That's what we listen to. Podcast bore you know. Maybe you're going to get into the stories and get up. I think some of US listen to shows just for that nugget. It's that I might be wrong but I think that's part of it. I think it's people tune in because they either like the person that's a host. They they like the topic and shows that do a variety of different topics that they have different personalities on the show guess tend to have A lot of churn in their subscriber numbers right so but but shows like what we typically do here were were pretty consistently the the two calls you sent. You tend to see more consistent. Download numbers week over week or if you're bringing in a different Guests every week the popularity of that guest some degree does drive some fluctuation in the numbers and if an audience feels like they're not getting enough of the primary hosts they may not listen if they don't have an interest in the topic that the guest brings. So you know I think you have to kind of realize that the dynamics of podcasting in Iran the soon podcasting platform for for many years in the early days of this medium and what I saw in the numbers was about a fifty percent weekly turn on subscriptions Which means and I don't know if that's consistent with what's happening now you don't really see many of the platforms talking about Churn and subscriptions because I. I think that there's more of an emphasis now towards just click play experiences and following or liking or that that kind of functionality now but subscriptions was really a good example of what I'm talking about. people churning out a podcast. So usually what what we've seen. You seen the Edison numbers. Otherwise about five to six subscriptions or podcasts. At an average listener listens to what I saw in the numbers. That may be the case that that's five or six subscriptions but what I also saw. I was three out of that six. Were TURNING OUT EVERY WEEK. So people were trying new shows on a regular basis. A guess we'll have to see and maybe you guys over there. Pot chaser will be able to dig into this a little bit too. And maybe that's something you can you know you can get from the data maybe can get some listener inside of how long they listened to his show and Berl Bene- fan because You're not I've said it a hundred times. The new central about I figure people last about two years with the show and then they leave for awhile. Churn out rotates numbers trickling off. Because they're sick. They're sick in the listen to me. You know and they go off the other end and go away and listen something else for two years and then they come back they said. Oh you're you're still here. I get those emails all the time And I don't think PODCAST PODCASTERS. Don't get to the point where that churn happens because they they don't stick with their show long enough to to get to that point definitely definitely be. We try to pay attention to all sorts of things like that. So what direction are you guys getting involved in around Podcast are are you guys trying to be a resource for that as well and metrics at all for shows yes So we by. By being this agnostic player in the industry it's it's our eventual goal to be able to aggregate things like play data. So we'll be. That'll be something that's coming fairly soon is some partnerships with some layer. Apps that will allow consumers to see things like metrics but also to allow podcasters to see some of that behind the scenes as well. Because I think I think it's actually more interesting. From the consumer perspective to see things like metrics and how they influence things like rankings and charts. So yeah the is definitely on our our roadmap on both sides reporter for the consumer experience to get an idea of the research Or The scale of podcast but from from the podcasters perspective or insights on an episode episode basis of what makes an impact is visit guest mcnabb packages length. Make an impact There's all kinds of factors. I think there's still quite a bit to to be had and analytics for podcasting. So yeah the the issue is that it's it's very difficult to a lot of that data So it's a challenge in by the go. Go go go on. I just going to add to the first intel seventeen inch backlift pro is introduced in April. Two thousand six or for so Bradley. How do you see yourself kind of tapping into the ecosystem of of getting those? Those metrics are. Are you looking at like maybe are a redirect relationship with shows or are you looking at tapping into our current hosting platforms for for data in a? That's that's related to a show or what you're thinking about how you're going to get that data I think you'd mentioned relationships with players right. yeah I think that layers provide a pretty a pretty great look of reach in actual plays a useful. The the redirect is is something that we more recently are looking at something that are that are broadcasters platform are asking us to do Into have that inside the platform As as like you know having more things being one spot is helpful and then yeah obviously like as we develop more relationships with with hosting platforms. whoever makes the consumer happy as is generally what we try to go towards so. I think tantric question. I think there's an opportunity of all of the above and combining those things. I'm really powerful analytics dashboard. Well one thing's for sure we're GONNA have the blueberry retract. The pod track reader the chargeable region at the one of the company at its certain point. We'RE GONNA run out of redirect. So are we going to have to come up with a company that aggregate S- redirects redirects? Well then you run into GD parishes so it's not like you can have one person. Be The redirect lecter and then aggregate data out. Because IT'S A. It is a privacy problem. But you know it's very very hard to overcome the but anyway. This is my two cents worth on that not that we do stats or anything. Though I think two is You know what you guys have started with than what you've built do and I think you guys have put a lot of labor love this thing and it's you know you you're getting some momentum and that's good But do you feel though that you know our show like mine in? I don't think if are going to go to your site but I think for this show. Maybe maybe people come over there and review. Who had guest was or something? I don't know what he senior cross section of users mostly being. You mean like what what's interesting. What's what's what's what's the what's the high end. Lives on the top five that they come over and look for information on audio dramas number one Definitely our users love Alabama And I think that's a really exciting purple within podcasting because it's it's It's just a pretty amazing playground possibilities where the interview format is tried and true I wouldn't say it's like I don't think that's a bad thing. But for the most part the interview podcasts have a formula that they follow so audio dramas you know the possibilities are endless. And so it's been really fun to watch that feedback loop with our broadcasters and our listeners in helping kind of move forward that medium and make it better and better so that's a big one True crime huge people love murder. He beloved gruesome human beings for some reason which is really disturbing when you when you think about geographic really popular. It's really disturbing. What else are you seeing? The vast majority or or a large percentage of the of the people that are participating on your side around true crime or are women. Yep Wow yeah. That's an interesting kind psychological. Societal kind of uniqueness of the desk don't piss off your wives and locked knives up. Bright women sadly victims podcast and to be women. So yeah it's really weird right. Yeah I don't know I don't know the answer to that. That's above my pay grade but Jonah crime business. It's all interview shows. Obviously do really well. The the Maccarone family empire has a good following on our on our platform. That's such an incredible content machine. They've they've turned out. So yeah it's a bit of everything but those are the those are the highlights. I think for sure podcast. Podcasting podcasts. About podcasts do really well Most of our early adopters are podcasters. And so they they listen to shows like this and and Know all the all the insiders so it's so speaking of podcasting was talked to sell at. We saw what was reported here. I think yesterday that ninety one thousand podcasts were approved last month. That is simply a mind. Boggling number go when you think about it right here. A year we could add what almost one point two million new shows. Ninety one thousand new shows in a single month there. I mean it's record growth on our platform to on on the lipson platform. That was unbelievable. And that's why I was. I went home yesterday and collapse. I'm actually after this show. I'm meeting to talk with my team. Members were working all afternoon yet. It's I've never worked Saturday. You know. So it's it's pretty incredible. It really really is ninety. One thousand new podcasters. Now what's what's going to happen next month. I mean those are GonNa pod that is the that is the question right. I mean you guys know those metrics more than me. But what percentage of podcasts. Don't make it. You know one episode. What is it seventy? Five percent or memorial depends on the platform on those actually depend a lot on the platform that you're on and and and how much you're paying to be there or not or not right now. So I think that has remembered follows commitment and that's typically what we see out there. Yeah that that's that's a big number ninety one thousand so I guess we'll see over time what happens there but I don't know I'll let the I don't have. We don't have time to we see the numbers but I you know I'm we're we're head down so hard if I wanted to statistics. I have to ask Angela two weeks in advance so he can write a script to pull it out of the data and and then he becomes annoyed with me. Because he's I'm holding up and doing other stuff though though todd I you know. I know I've mentioned this in the past two and it seems appropriate. Mention it again though that That kind of growth rate of content Are we in the danger zone? Potentially of getting into a situation where the growth rate of content outpaces the growth rate of audience based on what? We're seeing in a lot of the platforms. Were seeing pretty pretty significant declines. I guess it depends on what genres of content are being created at that now at at that pace right what where our new podcasters coming into the medium? It is in the areas that are bribing audience right now or is it pretty much across the board always. I'm just worried that maybe the market for podcasts gets out of balance a little bit and that scene an appreciable bounce and volume unique of listening. I'm not seeing appreciable bouncing. Just that's pretty steady you know. That's that's that flat line but this spike of new podcast so again it's exciting to see ninety. One thousand people joined but what happens if they don't have any listeners in two months and they become discouraged and leave but it also depends on their the reason. They're starting podcast For us it's been business business. Business business businesses are desperate to have a cheaper way to reach their audience and not having goes from IRS custody. I'll have to go out and spend TV by the by radio by. They don't have to go by facebook. Ad They can do this. Relatively low cost and user social media platform to the push out the message that they would have normally spent x. Tens of thousands of dollars of advertising to do which doesn't bode well for the advertising side. So yeah because we have seen adjustments in the advertising side too. I think this is. There's been some data come out here that there's a rebalancing of where spending is happening But there there has been an overall decline in advertising Already in this medium though some genres or getting more money now than before so I would suspect based upon the previous two thousand eight rack that the advertising dollar spend is not going to change that much. I think the advertising dollars spend will be about the same. Just going to be moved around. It's just it's just a rebalancing of priorities right based on the market situation. Then you look at Television. I was watching more. Tv than I ever had for. Because I'm just stuck at the House I can't do anything else was I. It took about six weeks for the ADS on TV. The react some people really quick. They were quick and dirty. Ads got now. Almost every ad has been replaced. The breed of has been replaced on most advertising the reflect the current situation but it took him about six weeks to react on the creative and six weeks in this timeframe was a lifetime so long time right and in podcast we had. Psa's running a campaign running in seven days you know and so and in the Hall of picket took the radio to react. I wasn't listening to radio. Yeah I mean I I I could see it in the TV ads to the you know the The older Quality are not quality of the older types of productions for TV. Ads showed you know large groups of people together people doing stuff together people out in public. You know together more now. The as you're seeing now or are running spots that are sensitive to the current climate and I think some of those ads are better than the ads they had on before they're more they're more organic. They're more pies soup. Athetic an essay sympathetic with maybe but now they are but they're also They're not as Polish they are. They're wrong they're raw. They're really they're good but the raw because they had to put together quickly and maybe not physically but they had to be put together different way. They've been having advertising shoot simply. Oh yeah yeah well. It's it's the same topic that's being talked about in Hollywood right now when are the winner of the TV and movie productions Gonna? Start up again in our. We get eventually here the next month or so. Start running out of new series on Netflix. And there's GonNa be a you know a fall off on if the count contact craciun right if they call if California governor has his way two years so here September is Hollywood. Opens back up through the grapevine. We're going to run out of context for sure there are Waco. Which is I think the number eight on net flicks. That's from two thousand eighteen. They just bought it like they're gonNA go hunting for more content to buy and distribute so. We'RE GONNA run out for sure. So maybe there's not pretend to be here for some podcast or some the storytellers and some of those folks. Bigger opportunity here for gotta some ways Some of these storyteller podcasts are running into the same issue Because a lot of them either do group productions especially if they're audio dramas That are using fully effects and casts and those kind of things I think those productions are definitely at risk So in I think that a lot of the factors that are plaguing. Tv and movies For for some sectors of the PODCAST base. It's going to have an impact on them too. I think I like the the idea that this is essentially. Accelerating our technology technology path by five years in five weeks so the quality of remote reportings and the quality of people's home studios and it isn't going to be forced to get really good and then that's that's a great thing it opens the door to have an audio drama with somebody and you know Norway and so I think it'd be a good thing overall but it's GonNa to it's going to be some crappy audio for a while until we get there and you're seeing it even even with music right now right where you have a drummer in one location and a singer and a location and a you know a guitarist. Another location all doing a joint. Zoom call Playing Music Wyatt's I mean it is an interesting change and shift. That just haven't seen very often for so there's a question mean asked And Sir Peter. Start with purdue that but you know. Here's a picture of the meeting. We had and lead. You know we had audio is was fantastic ahead may team on from blueberry we We had a team call for two hours and a little longer than that. And then I've done head some of my team members involved in some interviews on some new product product for making that have never ever recorded even in a regular studio. We did it over zoom and it worked out. Well just made sure he was on a on a on some sort of wired headset so I think the new norm is being figured out pretty quickly even by members of my team a superior asked how his pod chaser different from. How podcast receivers note? That white is gathered. Their podcasts soliciting. This pod chaser provide aid for the podcast receivers to us. I don't know what part dress up. I guess that's a podcast. Receiver would be an APP so while ago listening opera yeah I don't understand the question but I think maybe we are developing in the eye for hot catchers to us to have a more elegant solution for Keeping up with episodes podcasts. And you know we. We've had to do a lot of work to prevent duplications and spam and we want to restrict that out So yeah we haven't API four or players or that also for arranging reviews And or art graders were coming out with our have a two-point overs of that soon and we're also working on an. Or if ability with player Apps so that they can start leaving the ratings and reviews within the APP themselves. It's going to be this really excited about the the idea of you. Know a a a rating in one APP showing up in other APPS that that go through PA chaser. So I'm not sure if I answer the question but I think he is referring to podcast listening APPs Bell South Says Yahoo Director used to have podcast listings. But that when that went away podcast receivers our podcast APP for the discovery tool so this pie chaser asked the APPs the show their content he just referred to it. You're starting to get into some guys you believe it. We're already at ninety minutes so I know it's amazing. How time flies when you're having fun fun. Yeah before we bounce out of here. Was there any Any other news robbed that we needed to cover I don't think so. I think we we accomplished our goals for today. So unless Bradley. Is there anything else that you wanted to mention about your platform in the last couple of minutes her? I guess one thing that I didn't touch on that will be coming. Pretty soon is Discussions one. This is a very even trickier than raised reviews. But I I've seen I think most people see that discussions take place in a very fragmented way across Bizarre Forums. Subsets facebook groups twitter and they're fairly ephemeral. And so it's another kind of piece of our vision is having having discussions pied to one place anchored to our data structures so that the discussion about an episode is always attached to episode. We're we're excited about that thing. Thinks cushions and providing a place for your community to gather into each other and to discuss. Things is huge opportunity. Learn that much it. Lets the best way for them to To reach you. You just got follow her account chaser. It's a very. It's run by Dave Dave on our team and it's a it's it's great stuff guys you're Gonna. You'RE GONNA learn a lot from from our twitter account Bradley. Good luck in selling your house in this environment. Let us know how that goes. Thank you interest. Rates are low so people are gonNA be looking for some dealers but you know. Don't give them a deal And what else to Brett rather before you go As far as signing up for for chaser. What's the what's what's the sign up models that you guys have right now. Is Ernie premium models or are you? You'd just all free and you're looking for sign ups from podcast as well as listeners. What what's the model here? Totally free way our website. You can sign up on any any device any platform. Baz of a Web Browser We we want all podcasters. We want all listeners We we take it all so they can account start leaving ratings and reviews and you'll start getting followers and and become part of the ecosystem. Mike says we need an audio stream. We can listen to on the go. I thought about doing something like that. But it don might what were for the show. Yeah so maybe fire push out gas stream or something. Put it up so it's simple enough. I just. I was thinking about a couple of weeks ago and matter of fact. I've got a tab open on one of my computers at is on one of those pages so we'll consider it my. Thanks all right Anyway I guess that's it Todd AT BLUEBERRY DOT COM at Uses my personal twitter account at blueberries? The company one rob. I'm on twitter at Rob Greenlee with TUI's and you can reach me via email. Fiat anything that you want to reach out to me about the Senator Rob G at Lipson DOT COM and I also have a website rub greenlee dot com to so so you WanNa think rather be an and spend some time with us today here on the on the new media show and we'll be back with you on Wednesday at three PM Eastern while noon Pacific for another edition of the show at least and we may have a couple of interesting guests. Oh okay I know the one email and went up in smoke never replied but we won't say who that is Marco That anyway a couple others. That are coming awesome. So Marco doesn't do email. Don't you know? Oh he does on occasion. Yes what does he do twitter? I don't I don't think he does any communication. That's his thing. He can be a little hard to reach sometimes. Yeah that's become evident anyway. Everyone thanks for being here We'll see you next time here on. The new Michel Take Care was scenic name. Bye Bye guys thanks.
Podcasting Growth Exploding #377
"Everyone welcome to the new media show. My name is Thad Cochran. PERSON JOINED BY MY CO host Mr Rob Greenlee Rob how you doing? I'm doing. I'm doing OK thought. I'm no complaints. stuff charging along here. This podcast medium is just. Unrelenting it's just so much going on, and and we got lots of talk about on the show today. To yeah, it's just for me. It's been like. I. Don't know the best way to describe it. It's been Well it's. It's kind of put it this way. Get a call. Got Inquiry get pricing. And then you don't hear from them for a week, and then they call you at three o'clock in the afternoon on a Friday. And say we're ready to go now right now. Let's go right now right now. And you're like. Okay But. That's kind of how a little bit kind of how it's been. So I do have to mention I. Don't know, but you can see it for those of you listening. Don't care, but from my sunburn on Saturday. My head is flaking. Now saw. It looks like I have Dandruff, but it's just dead skin coming off the top of my head I know TMI. Black Shirt I'm keeping half the like. Shake my black shirt because. I'm I'm like erectile today though. Kate. Look like you know it. Did it I mean believe me. I feel I feel a little bit more normal now. I was getting a little wild there for a while, so you just gotta eat. I don't think you've got the Noggin to go bald like I. Do and I do I, don't know. We'll. See Right Yeah, we'll see. Give yourself another ten years, but right anyway. On Stephanie Brad thanks. And Brad says it sounds good, and then ron says it says sounds like it's distorting a bit, so maybe it is tweeting up a little bit. Ma'am bumped up a lever somewhere. But it doesn't sound is actually sweet as Well, I don't know. I don't know what has happened. I am naturally sweet to begin with so. So. We're getting a good group of folks that are coming on facebook and make sure you say hello, and those of you on Youtube as well. Try to pay attention over there little more today as get some people watch it on Youtube as well but. Yes, so yesterday was blackout. Tuesday, but I really didn't see only, but a small number of people actually do anything for blackout Tuesday. I think it was mainly on instagram. Platform is where I saw the most. I didn't see a lot of it on facebook. I don't I don't know why, but so, what do people do? They just change your profiles to black. Or what did he? What was the? How could you tell people just just posted a black square, swearing me or that? Black Image had some? Textual commentary about what was happening and what the changes needed to be or some quote from Martin Luther King or something like that. You Know I. was I I wasn't even aware because Then it was happening. I was an head down working not having the TV on a lot. Of course you know it's hard to miss some the stuff on social. What's going on, but the Some Monday were we're ready to go with. Eight point three on wordpress for you know. He planned to release that in the morning and we we, we unloaded eight point three and a blog post that went out and then I'm like talking with the during the morning meeting. Talking with my team I'm like okay, so the press release is go three m tomorrow and McKenzie's like. Probably shouldn't do that and I'm like well why? And stuff going on, and we'd already pre scheduled it, so we kind of are like So, we let it go three. o'clock in the morning didn't hold it back, but we really didn't press hard yesterday on anything so yeah I just didn't know that it was going on. I understand why but And I. Don't know I, guess. You know my point. I kind of look at this whole thing, a little bit different robin and it's. I am not one to be have any type of. Idea on. How people are treated, you know having been married to a Japanese woman before you know it's. It's We, we kinda saw some of that when we were in southern Maryland twenty years ago. But having been in. but in the navy for twenty five years for me, but it was interesting in the way thing I always talk about some of the buddies I worked with not that there was an issue is in the navy. There was from time to time and a lot of times on bigger commands, big carriers there was. There was race issues but the The groups I worked with. Were integrated from you, know I went in the navy, nineteen, eighty three and we were a hundred percent. Integrated Eighty three and very diverse matter of fact, there was a bigger black white component in eighty three than there was men women component the women Kinda. Joined the, force. Later, so it was. Yeah so for me. It was kind of like I worked in this integrated workforce for years I've relied on that guy in the right didn't matter what color or or It didn't matter that that because you. You relied on that person equally, and you're all buddies and our friends, and so you know and I had come from a community. That was pretty. Pretty White. And my and my, but my mom and dad were pretty when I was growing up. This would have been you know late seventies early eighties. A might my parents were pretty progressive and we'd hear somebody. Say something and you know. Maybe there wasn't a response to it, but we'd get in the car or whatever and my mom would be like. Don't you ever know I'll be two inch with in your life? You know so from my family's standpoint we were. But again. I can't walk anybody else to shoes, so. Right, yeah I agree. It's it's A. IT'S A it's well. I. Guess It's been a you know. It's been an issue for a very long time. Yeah, it's definitely come to a head. Over the last few weeks here. So you know I think we all. We all understand that that. You know the death happened in Minneapolis. Was You know and I really? Will encourage people if you haven't watched the eight minute video. You should watch the full eight minute video, and if you can stomach your way through the full eight minute video, you may come up with a different perspective. Have seen a fifteen second clip on TV. But but at the same point Peaceful protesting I think you know we all want that. But despite Lance has gotten, and if there's bad characters doing this violence of fit, some sort of organized stuff that. That is that is really concerning here. Because are they just making an opportunity out of a horrible tragedy? Right which I think is has been happening I'm sure so. And I think on Saturday we're going to have. One a year Ama- guests on Saturday May. We'll talk. About this on Saturday, but. Yeah. Donald Albright News one of the founders of. Tinder foot. Ev is going to going to join us and he's. He's also the vice chair of the PODCAST Academy. So though it would be interesting, you know. He's been involved in the podcasting space for years now. He did a couple podcasts called. The Atlanta Monster podcasts, basically a true crime series, and the up and vanished series as well. So I thought it'd be great to have Donald on right right now. the talk about the the true crime genre as well as maybe. He's been pretty outspoken about what's been happening. you know with the the topic that on I've been talking about what happened in Minneapolis? And and maybe he can give us some insight into you know how the podcasting space kind of fits into being being a positive you know kind of. Kind of a positive influence on on things going forward. You Know Rob Oh. Let's look at the podcasting space jam came from our perspective and we started in all four or five. It was pretty much male dominated. In even though early on there was LGBTQ component. The ladies Kinda come later in groves. Br but now yard think our growth is in as far as diversity goes. I think we see more women starring podcasts than men, and we go to conferences like podcasts, movement and It's IT'S I. I love it to be honest with you. Because and I've said it on this show. Many times before is we needed their voices, and and those voices are in podcasting. And I'll say it again. Those voices are in podcasting because they haven't been given an equal voice anywhere else. And podcast and gives those voices and equal voice to. To say thank since he says. I went to that. Spark conference in. In Houston in Asia's again. It's IT'S A. It's a group. And the women there were like we want to be able to have a voice, but it was for different reasons. Then, maybe they weren't able to have leadership positions in their churches, and so forth, so they were able to have a leadership position in their podcasts. And then you have you have women did are colored. That are doing. They're talking about their issues and things that are going on and I. Don't know if you sat through that session that I did at. Dragon Con. We're that was sitting right now in that was did that. Wow, you a little bit. That that sessions, you know it's. It's the elephant in the room. You know wh the opportunity and the PUCK cussing medium. Who is I mean purely from a positive perspective? The more that this podcast face looks like the general population. The more we're going to get listeners, the more from the general population and the more creators that we're GONNA get so that that reflect. The the the culture and society and the diversity of our of our civilization I mean I think at the end of the day. Is it's it's what? What's going to grow? The medium more is the diversity than really anything else I mean we. We can have great technology and Google supported. But at the end of the day, this is people, medium right, and and the more diversity we can have and the more diverse voices. The more accepting that we can be of those. Those voices the. The more influential and powerful more impactful. This medium is on everybody's life. Now so I had a and it may not be related and I don't know fully the context of the individuals content, but I had individual email me other day, and he says I'm being told that podcasts are better served off shore, and I'm like. Where did you hear that? is well served by what we basically in a server sitting outside of the United States someplace where that media can't be touch won't be taken down. And it Kinda struck me funny and I. I I I didn't ask individual what type of content they were going to be doing, but I I said listen, that is not the case. I said you know the way this median in. It, just struck me funny, and in the context of what's going on today. I wonder if the individual was. Going to have some content that was on the French I. Don't know. But I said listen over all the years that we've been doing this business and I can probably take the show. Take downs on one two hands in fourteen years. Not that many I would agree with that, no not many and and usually those shows that. Are Not. For a better word. The following our terms of service eight speech. For something to that. You know it's. We again a few shows. We've ever had to take down so when someone said Hey. I'M GONNA put my media over offshore. Because it won't be, take won't be more. A chance taken down I got to thinking well depending on what country. Those that show sits in. You might actually get taken down faster there than you would. In. The United States so I'd again, but it was just a weird. I asked him where who told you that. Who you know. Where did you get this information? And I didn't get a response to it so. Taught I think it gets back to I think that there's a perception and this was in the radio. Business for many years twos. You know these pirate radio outlets right? were out there and some of I was in the past there were like offshore on boats or something right right? And in those those those radio stations were not you know governed by the FCC, or whatever, and that's that was the rationale for that. I. Don't see that as an issue in the podcasting spill. Though though some of the most significant downs that we've experienced have been related through the issues old today back absolutely right so in our around you know the the extremist groups that are there that are and to be violent, and to be disruptive to our society and our you know basically their goals in existence end to break laws right so though that's where those conflict of come in is is where when the the content that's being produced as insightful to violence or or or insinuates the incentive. And I think that the majority of the takedown spree as you refer to in the last five years. One of the major one was because of intent violence. And then d. a couple of the other ones were definitely white supremacist oh that. That that's been the best. Of Yeah. So other than that, you know we've had people's L.. Talk bad about me. Well, go sue him. They been talked bad about you. That's. You know he's expressed his opinion about you. You need to take that legally. It's not. Something that broke our terms of service so. because we probably get his equal number of requests for take downs at. Don't get taken down because people just pissed off because someone said something about them, they didn't like or interview turned out bad or something to that effect. Dave says in the chat room and I think we're ninety nine percent of American households. Race is not an issue I Dave I would contend that number that ninety nine percent might be a little high. Even today, even today I. Don't know what that knows. Yeah Yeah. I I would hope that. We. I don't think we would be seeing what we're seeing right now if it was that hot. Again Rob let's also put into context here. Let's be careful here. What we're seeing is peaceful protesting I'm for it all day every day long as you want to do it, go for you want to go out there and scream and yell and so signs, and that's what I spent. Twenty five years in the navy. Supporting freedom of speech all that stuff, absolutely now you start throwing Molotov cocktails then it changes. and. Becomes. Goes a law and order issue or right militia. The sad part is breaking laws than yeah. You might have had a thousand peaceful protesters or ten thousand in it. You bring in fifty that are going to start busting windows and stuff then it makes entire thousand. Look bad, but the nine. There's really a thousand good people out there, and then there's the bad eggs. Well. That may be the reason that the fifty bad eggs are there and they wanNA. Make thousand look bad so. That's unfortunately I think may be the motivation here. But it's a it's definitely time that most of his probably have not seen the elrod you go back to Rodney King and some of those other events that happen. You know so billy, unfortunately in the bad part. Is the the you know the science behind? And I know we're not a lot about podcasting here today, but so far is that. Those communities suffer. For years and years and years and years. Because people throw their hands up and say, forget it and. It takes twenty years for them to recover in. And that's that's the sad part about this so. Anyway. Anyway we can, we can move on, but you know I think the topic may come up. Just be prepared the topic. Make up a little bit on the show on Saturday through so. but it it it'll be a constructive and positive conversation Dave says it's not much lower. It's awesome, my favorite number nine. There you go. Well Anyway. Welcome to everyone. Welcome to new media show. Yes, this is the new media shown in Robin I do not claim to be any experts in anything except for podcasting so. Right. But there's been Yeah, so I guess I'll toot my own horn because you know, we basically re I. Don't know if I talked about on the last show or not but released. wordpress eight point three with the major you. I update and very excited about the. Cell you know. I think we talked about this. You ice the forever. And Lipson is working on US stuff, too. So you looking for some new experiences? On that platform as well. He says think of the millions of people in the USA. LUEDERS recent are much smaller number, but that's not to say. There isn't a problem this country. There is and yes, so, but I will say this as well. Having traveled to I, think Mike. Count, is about sixty countries. Over the past thirty years. I'll trade America or almost any country. Be Hard pressed to find and again everyone feels the same about the country. They live in so sure now you bet so certain extent. Some do some don't. Yeah. I've I've traveled abroad a lot I. certainly haven't been to sixty countries, but. I've been doing enough. The the see the diversity that's out there and there. There's a lot of lot of diversity in how. Cultures have developed. Countries have grown and I think the big thing about the USA the so different that I I think sometimes we don't think about is just how diverse this country is. It's it's basically truly is a melting pot of cultures. And viewpoints and things like that, and that creates kind of a potential of A. Volatile situation right well. A lot of lot of lot of countries in the world are fairly. Early I don't know what the right word to describe it, as but not as diverse. So. But. but anyway. We can move on and talk about some things that happened. You know earlier in the week. Did you see this study that came out of Canada? I'm with Joe, Rogan and it just. Yeah, that about Forty one percent said I would listen to it or watch it less often. I do now and twenty three well of the forty-one percent twenty-three percent. I would stop listening. To it or watching, it was only available on spotify. And I would love to see the demographic of that twenty three percent. Yup was we know spotify tends to be dense to be demographically much younger. Yeah. and JOE's audience may be tend to be a little older. Right So that could fit account for the. We'll see what happens. And, we're missing though. Did you listen to infantile and Canada today? Did you tune in for that I, did not? Go ahead a coal that had to be on the Am I. You know I was pretty busy to throw, so we missed it. We've probably can pull up that. Wonder if that's the those screen shots are available. Let me look here. If It's slow year. Mean purely if you look at it from what we saw in the infinite dialing, Canada last year is at the per capita. Consumption of PODCAST is higher there than it is in the US. So! And so it's, it's growing in doing. Very very well up there, but you know as we probably wouldn't be surprised the. Tank out of the US very much dominating. there's not a huge amount of content being created in Canada. That's just being consumed in Canada. but but there is some very very good. podcasts Bing Bing produced in Canada that are that are very very popular as well on the Edison Research website and I'm trying to see if they've got. I? Don't know they posted it yet. The say eight percent of all Canadians. of all Canadian listened to the Joe Rogan show in the last month. Or so, that's a pretty big number. Think about it. Yeah politician of a die for that. Type of those types of numbers but yeah. I. Don't see it posted up publicly yet. And the. The numbers that I've seen in the past, the the. The Vancouver British Columbia. Part of Canada is. It has the highest consumption of so on the west coast of Canada. is where most of the listening happening. All right. Again, it gets you know this week. Is Come off a short Newsweek last week? So there might not be a lot of stuff but John J Lewis. Put out a number that. In Maine. Ninety six, thousand, five, hundred and thirty seven shows started in May that's. Bigger number than what I thought it would be because ninety thousand started in April Ninety, thousand, nine, seventy, six on ninety, six thousand. Yes, yes, yes, it's up six thousand shows higher than April yeah. So according to? There's now one million, one, hundred, thirty, six, thousand, five, hundred twenty podcast in Apple podcast. And I think it actually gave us I go. Look at our number again because. We had talked about it just a little bit here. Let's see what my count is. The one one three six were at one to one threes again about sixty thousand seventy thousand ahead. Of, the apple podcast directed that still an incredible number. Two the the number also about spotify being now more popular apple podcasts for eighty podcast listeners under the age of thirty five. So that kind of plays into what we were just saying. A little bit about. How L. The demographic, the by listeners is is different than apple podcasts. I would say that the what. Apple podcast GUSTON'S TO BE PROBABLY Maybe a little older than that. But I am a little concerned about this other number here that the IB, really saying that. This report of Internet advertising revenue for Two Thousand Nineteen digital audio advertising revenue as a two point seven billion. That's increase twenty percent that number includes all forms audio streaming, not just podcasting, but the bureau is twenty five percent rose audio revenue a mobile devices in large part of podcast. So. I I did not attend this. I was signed up or and missed it. So I WANNA see. Did they actually break out? The break out. The podcast numbers in itself I don't think so. I didn't see that. Yeah Yeah. Yeah I. Don't see the full report. Didn't either. Yeah, I don't think. I download it maybe I have sign in get. Well anyway so on the Internet. Impact report consumer media usage poured well. Maybe they haven't put it online, but. Yeah so that's a two point seven billion. We were hoping to get to two billion in podcast AD revenue by we didn't. We have another year to go? Yeah, I think it was twenty twenty one. I believe it was the Herbie. But I do see an kind of interesting because I saw this before. Is I'm getting a rash of our appease now from podcast, average people that just joining advertising, space and podcasting. So instead of spend their money. Matter of fact, the Galley talked to this morning she. their their advertisers pulled all their money out of radio. And they are putting it all in podcasting. So I thought that was. A big. Wow moment for this say yet. We're pulling. They've pulled their entire budget out of radio, and they wanted to put it on podcasting. They do WANNA do a little of Geo targeting to talking with them, making them understand that those are often micro audiences. They're going to kind of work on their campaign to figure out how they can give it to a bigger voice. Is You know. He said well. I. Just WanNa hit these three states now like we'll pay. You know and you got. You got plenty of money to spend, and I'm like well. You don't have to spend that much money because we're not gonNA. Be Able to spend it all. there. So but So I thought that was curious at they're. They're pulling money out of radio? That's a first. Anyone's said that to me directly. Interested though. But is it, but you would think Dr is starting to recover now little bit, but not. Well. That's that's what I've heard. Is that the? The the some of the platforms starting to report that there's we're getting back up into normal range now of listening again. so those those platforms that had shown a decline thing to be starting to turn around now. So I think people are driving the cars around more and. Maybe I don't know how much people are flying or they can trains or those kind of things yet, but I think it's definitely. Stepping up again. Though. And I yeah, thought. Did you see the the the nine to five Mac Article? Talking about Apple podcasts should allow Petri on style donation options. In the Apple Apple You I do Airbus that again. So the nine to five Mac website at ninety five back dot com actually has article up here. says. Apple podcasts should allow Petri on style donation options. In their family around. I don't know you know. I think it's I think it's a good idea for them to do that. I don't know that that conversation has come up directly with apple that I've been involved in. So. I don't think it's a bad idea. But, I'm not sure how apple would actually actually support this if they would. Have a take a cut of that or it would be a pass through type of situation. It hasn't been a topic that I've had with them. He you know I. No obligation to do that. and. That's quite obvious because they haven't done it. In Sixteen Years Though. It's been a you know actually. Apple really hasn't has been pretty hands off with all forms of monetization actually. Though there's nothing to stop you from putting a donation button in your show notes or are on your website. or on your website, so apple really doesn't have to do anything for podcasters. The the do this and I. Don't know if you guys supported that. We support the Lincoln. Your assess fee to be able to link to your. Your contribution page or your pay pal account. There's a way to do that. so of APPS absence support that can pick it up. And I I think when it comes. You know I think what people are always looking for. Any in his nine to five Mac. You know dialogue. In were we're all as podcast responsible for own stop? and. I SPLIT SLACKNESS IN YOUTH WHEN I turn my volume down. It's just I don't know you know if someone wants to donate to. My show I am very clear. Where they should go even this show we tell you. Hey, there's a link in the show notes. You want a dime. You know it's it's. It's our responsibility. As podcasters tell her audience members where they can go to donate for the show, I don't need a patriotic. This thing cracks me up. Everyone's Oh. I gotta go set up at Patriot account. Well if you have a pay, pal account, you don't pay as much less. I think so. And I think that the comment here is not not necessarily specific. The Patriot I think they were using it as an example of that type of donation model. But yeah, thought I I agree with you one hundred that. This article probably shouldn't. He used the Petri unnamed? The refer to this I think it should have been just mortgage Eric reference around. Donation models right. I think there's a perception by many out there. That patriot is the only donation model. and. That's just not the case. And if he you know you go to. You, know you go to my my main shows website and there's nothing on there, but I tell my audience. Where that don't it's linked on in its in its? You know it's not fancy his for those of you watching It's not a faded yet. Hang on, let me wait. knows. It's just A. It's just a yeah, there's they can slacked how much they want! To five ten, fifteen, twenty, twenty-five, thirty, forty fifty sixty dollars a month now the highest. I get on my shows at twenty five dollar a month. Donation and then we have some rewards following the Adam Curry model. Run or they can do a one time donation you know so. This is not This is not I. Guess for a better word. Anything fancy but. You know I get a fair number of donations to my show just by having that and. And I don't have a pay POW. Lincoln might mean website some I to. I figured it was taking up too much valuable real estate for the whole. For the whole show for the website is put on sub pay. Yes so this article mentions. The that apple would be able to take us a fifteen percent of the revenue for processing and handling the transaction. Know I i. think it depends on what what you how involved we want. These platforms in controlling are being able to funnel these things. in you know certainly apple could do such a thing. I. Don't know that it would be really worth their time and effort the the do this. Would it escalate the amount of donations? made the PODCASTS. There's a possibility that it might. Doubt it. Well do you make donate you make donations via APPS now. Yeah, but if you only have it off your website. versus having a link to it in the the apple podcast player APP. Where would you be most likely the click on it? It may be in the player APP right first of all well, here's my. My thought on this is likely that. The only people are gonNA donate way of the super fans. Seltzer, dare going to. If you tell them you need support for the show. They're gonNA. Come to the website and by Merck her by. Or do a donation. I I don't think the average listener. Maybe maybe the average. It's an impulse, thing album, Cuba, or five. Or ten maybe in the APP. So. Then I would be supportive of apple doing doing such a thing Just from the standpoint of you know. Trying to get podcasters. Revenue you know coming in. Yeah I intentionally I I. Don't know I I guess I. Got Makes Feelings. The on that I. Think you get mixed feelings and I I a little nervous about it, too. Is You know once these platforms start getting in the middle in creating transactions on the part of the pastor, the Casper and A. Lose control of that relationship right Yep. Because they're definitely not gonNA. Tell you who it was. From privacy standpoint, you'll have gotten a donation and then Oh, the next problem is guess what apple has to do. Then they gotTA. Send you attend ninety nine. Right the group. Is they've distributed money to you will doesn't. Do that, too? Yeah pay PAL does. Mean you have to put insane with paycheck. You have to put your tax info in. But Then what happens to the? Do you know obviously you don't get a ten ninety nine until you've made six hundred dollars I think. Under that is self reporting, so they wouldn't have to at six hundred one dollars. then. Apple's going to have to do the you know ten ninety nine work all the paperwork for all the. So, are they gonNA are they gonNA do they gonNA. Take fifteen percent to do the paperwork. No, they're gonNA, take thirty. They make it worth their while to pay their accountants to have to do or you know, build some automated system that is going to cut the ten ninety nine. By the way they're probably not going to work with a third party for that. No I don't think so. I. Don't see Apple doing that. So. Anyway I. Write graphic up on the. Show I forgot to put that up earlier. I don't. You probably can't see Robert. You've seen my dinosaur. Our audience has been seeing my dinosaur here a little bit now. They're seeing the the new media show logo so. He James Thanks for joining the live show and you being here. Let me check run youtube and seeping, but he's made a comment. Brett thanks for coming on Youtube. We appreciate you being here. In a number of listeners over there, so. They probably. One topic that's. The kind of dovetails off of the apple conversation. Is is how important do you think it is that? Were able to. Via just click of a button in our platforms. Submit Apple. While! We've wanted it for a long time. But apple has not wanted us to capture. Type capturing of Email or passwords for? Even though some services are violating apple terms of service in doing that. Apple doesn't want us to be. You know have anything to do so now. Apple made some sort of You know basically were they? Click a button in our sites. Ain't does a pop up and we pre fill the data, and then the it's all. That's all driven by Apple. And allows that submission to happen. That's great, but. We've been asking apple that bar for years. Right, because I mean if you look at it, most of the other competing platforms to them support A. You know an API submission from our Gould's right. Not Zanny. What spotify, but there's not very many others at some point an eighth ice mission. you've got deesor and. You've got the iheartradio platform you've got not. Everyone has access to the to IHEART. That's limited. We don't have access the I. R. Api. Oh, you don't only you guys and your prior employer have access to Iheart, SAPIO spreaker, yeah! Okay. I didn't realize I thought that new. Maybe you guys had access to them now. They've only made that available to two companies. Okay and I just accidentally a part of those companies. Is that what you're saying hut? But there are other platforms. We would love to have the ads with two, and that's like stitcher is another one. tune in is another one. Because I think at the end of the day and and I think you know we both have this goal of eliminating complexity for podcasters. That, this is one thing that we've been pushing for for a long time and meals other platform. There's less sensitivity to that is just getting getting it done? Getting resources done to apply to get it went drove this. Did you hear something? Are you just speculating? Oh. I'm just I'm just throwing the conversation out again just to reinforce the message. Hey, apple! I know you're listening. Yes, we still want the ability to do this. Right right you know, but again it's. There also were he i. think what probably they do, too. But it's just like anything else. Where where is it in the backlog? Whereas it in the scrum Dev Cycle, when are we going to be able, but devs on it? You know what priority is that? And is there some way that that the technology may bill and I'm I'm pretty sure it is. where the information exchange between apple in the publishing platforms can can remain. You know separate bright, so we're not capturing that apple ID information, but yet it still passing apple, right and to to assure that there's security on that. To enable that, so I don't know that if the technology obstacle, I think it's more of a of a will just get it done. Yeah, it's it's basic they. Do and I would sure would be relatively simple. because. All we do is due at eight P I call to their system to pop up the box and we fill the box with the right data, and then the person puts in their. Their password and their log in and password and it does. We don't see it as it's encrypted and. I mean that's what that's. What speaker was able to do when I was working there as a that was a big push. That I was doing with the trying to automate submissions. As many of these platforms as we can. and. Speaker wind up building of a pop up. Like would be said that. The past the RSS feed via the euro. to apple and then the podcast we just log in with their user ID. And Password? And that feed would populate the the form on the next page the nine amp. Or the subsequent. And with Apple. Yeah. And that, and then eventually you just work your way through the process via the pop, so you guys just tricked is what you did you engineer dissolution to do that? There was no integration with Apple. Know exactly apple actually told us that you could pass the feed euro to them. Through the log in screen. So that basically really what it did, was it. It prayed separation between speaker and apple, or the the they apple, ID and password. So Bright. And I! Don't know to be honest with you. We may be sending that data to I haven't submitted a show podcasts. Now. But it's. One of the big reasons I'm raising. The topic is that there's many platforms and hopefully they're listening here. the that we would love to get more of an automation submission process with them. to help podcasters instead and as you know, todd, there's so much. Confusion support around will. How do I get into this? Or how do I get into that platform you know. Where do you have to go? What's required all that stuff and and I think both of us are willing to build that into our publishing bills, so I had. Getting support on both sides, sport and conversation with A. Company yesterday day before, and it was discussion about. tying into our API. And you know that the the story usually goes. We WanNa work with you. And will say you will. Here's the guy will give the token. You go ahead and write to be able to do this mission. We'll do a test and make sure it all works. That's usually how the conversation go. And rent then they integrate into our publishing platform or whatever. This conversation went like no. We're not going to integrate into your platform. You have to actually reach your back to us and pull this data from us and I'm Kinda like. You have a product. You're trying to make it easier for years, people and yet you want me to do Dev were. They make it easier for so are you GonNa? Pay Me for that work. You know I the way I kind of looked at it at this point is. That if I'm going to support if if some company comes to me and maybe this is the wrong way to think about it, but. If you want me to integrate with your platform and I'm not making any money off that. You need to do the work now. If I'm making some money off it, I'll do the work to do the integration, but if Yes, if I add some if it's going to help me, have more features for our customers. Then, maybe we'll do it. Maybe there's enough added value that it's something we we can justify as a new feature, but oftentimes now what we continue to see. Z's companies that are oftentimes charging more for their services than what they charge were charging for hosting. And yet. And making money their own way and yet want to integrate to me without Revenue Exchange Youtube integration. You know if you're making money on your own. You did integration back to US but I Dunno I. It's kind of an internal discussion. Point in. We look at each thing case by case. But We've seen to you. Know who he now here's what we did. We integrated with spotify right. We did all the work. To integrate with spotify, the so much that went on with a silly many hours. And so much support. I mean we in Yes podcasts are excited to be on spotify and it was you know we had to do it. Rabbit is probably a better word, right, and and then and then. spotify built her own ingestion. Puff. Way Number One after we had told them from the beginning. That's what she should do. And second is they bought a competition. And potentially competing with us now so. I get real. Hesitant. To integrate with someone. You know in fact recently. Had someone say you're GONNA have to sign a non compete. A tenure non compete the jewel. If we integrate with the, you can't compete and our business space for ten years. There's an a person wouldn't sign it so I'm just like okay, so if you're. You got your own three year plan. On where you're headed and all of a sudden this work we did, and there was no money for us and you yet you. Then three years from now starts competing with me and I helped you. So. Your thought I think I. Know who you're referring to her. Well there's two. There's two company right though three. There's three now. Yeah so. Yeah The it's. It's a valid point you know I mean we yeah. I guess I. Guess we don't have to go there too far, but. Yeah can easily get taken advantage right, not saying take advantage of is just like you know buyer. Beware Right. Right are tricked me. Once tricked me twice and wrote. And it's the same point. Sometimes. There's stuff that are podcasters want and they asked for, and it makes sense for us to. Integrate someone. To do it just because that's the our customers right want are wanting right right right exactly. That's always a factor the we have to let her when we make. These type of Relationships! Todd. Did you see this side? I don't know how nude is or how long it's been around, but the bald. Listener. Had actually yeah, l.. I, S., e., N., R., Dot Heck. I, think it's an interesting Thing to it's the headline of the website is startup podcast and thirty plus languages. Without reporting anything. Yeah Listener Helps, convert your blog posts or any text for voice over for podcasts. Well. Let me talk about this. This is not the first time we've seen this. It's. In the early days. With, probably a good one to talk about. Yeah, yeah, so. There's two things to look at it. And when the directory when we first started the directory, I, was often going through and look as we were getting submissions all the time for the directory for podcast. They happen to tech podcast believer not more than on blueberry dot com. People! Would apply to be on tech. PODCAST, Dot Com and part of our thing was they had have seven episodes I went through an reviewed, but often times. The podcasts were nothing more than blog posts. That had that were being. Today in history. You know as a machine that was reading. The blog post and making a podcast out of it. And it, Turks Turks Voice, thick knowledge right and it was, and it was basically a Bot that was going through and submitting these shows, and and I had a clear literally over the years probably thousands of these stupid bought detects podcast that were submitted to the directory. They had maybe three episodes, and what they were they were they were doing was seo manipulation. They were doing three or four. podcast on a certain topic, and it was really an in the names. Come through like. Best implant podcast or something they would. They were really gaming the system by creating a bunch of false content. at least that's the game. They played early on now. That kind of went away. because maybe Google smackdown who knows and that tactic didn't working longer, but now start a podcast thirty languages without reporting anything. Can? You actually convert a actual audio file? Can you take a podcast? So. Let me look at the pricing here. I. Don't believe it works picking an English podcast and converting it into thirty languages I. Don't know that they're doing that yet. You have nobly. There's probably. A play for that I, and what were the reasons I want to talk about this news? Because it it. It raises a lot of. Issues as you look to the future of this medium, right You know, let's say Utah or myself. We go through a website and I think that there is a website that allows you to do this right now where you go in, and you basically create an audio profile of yours of your speech patterns right, and you say words into not unlike what Amazon did with their smart speaker's platform or Google did or whatever that woman that you talk to is actually. In a voice actor came in and recorded all those words right. What the computer does, is it? It recombines those words into various responses right, so it's Kinda similar technology from the standpoint that you could go in and create a a profile of your speaking abilities right? And then when you upload text, it basically takes up profile and creates the words in voice, Right. So do we want to have odd cast that sound like ones that are done by me that are generated by a computer and franchise whatever? Based on me typing. Or the other. Side of it would be taking the audio side of what I say. A podcast running at through the servers to create different language versions of right. So the Model I like the best is having a ninety nine percent accurate transcript. Br and having that apply to fifty different languages. That would be pretty full now. Managing that Oh. Don't even think about it because that's is your Amta? Have fifty different feeds and bubble obliged a lot of work to do that. There better be some reward, and it better be good. In a better be really good. If they're not just some drone talking sounds like it's reading texts from the page and you know with we'll taught. It's going to have to be. You can be I mean well. The avoid someone this list well, not not necessarily say it's a French person that's never going to listen to the show 'cause they don't speak English and they're listened in French. They don't care what my voice sounds like. Kim they take my voice profile and converted into French. Maybe I, don't know if they can't they well. The probably pointed out based on syllables and sounds that are associated with certain letters maybe I. Don't know so. So, they're. They're interesting question right Yep so right now they're free. Five audio conversions per month is free. Male female neutral voices accessed all tools up to five thousand words. Perot unlimited audio conversions per month to twelve dollars per month. Sixty sixty audio converges unlimited summaries. Unlimited embeds audio, player, customization, audio, player, analytics, and up to fifty thousand. How many word I forget what is the average number? Words person speed per second is at six or seven I'm not sure I've never seen a number in the ass. Let's Google that. lets the average. Or spur off per minute, okay? Spoken. Tough words just talking. Hundred and fifty words permit is about the is an average. According to the National Center for voice and speech, so a fifty thousand divided by one fifty. That's quite a bit. let me go back and look at their pricing again. Let's hear up to fifty. Thousand were per recording or Toto, so let me go and do the out here. TITLE MATH FORCE IN A. It's forty five or something like that so fifty thousand. By one, the for four hundred fifty minutes three hundred thirty three minutes. So! That's essentially five and a half hours of. Of Content. But how me language conversions, you get fat. Cho- interested in fifty dollars a month. Unlimited guests have unlimited summaries fifteen accounts for teams. Someone. Some podcasters Emma using this next week. Or an experimenting with this. So I I don't know I. Guess I guess we'll see that. It was interesting. It was covered in podcast newsletter. Yeah exactly yeah. So. You do some searching in Google underlying. Real human. Custom voice for filing I'm I'm trying to come up with a good combination of words. Try and find companies out there that would. That! You could go to Freida a voice profile for yourself, so let's say you're podcast host. In in you, WanNa, create a digital. Profile of your voice. I think adobe. Does that a little bit for word replacement? Right. But I don't think. Well, I don't know. I haven't checked too deep into it, so there is some you know. I think adobe was the one that did though. If. You needed to change two or three words. You can do it. I think it's There's one called Human Voice Bang. Anyway I'll probably do some more research and about more on the next show, but he there's a there's a post on a comment on Youtube, nate says what's up. Guys really enjoy your shows and all the other podcast about podcasting. What's the best way to get into the industry? I'm looking for fair chain. Oh, that's a big question First of all started podcasts. s number one always want to be the first thing. If you're going to be into podcasting space, you probably need a podcast That's learn INS and out the podcasting. As an example blueberry how we've hired Oliver. Tech support people. Is Spend from podcasters that use our tools, and no our systems in and out so all my support guys all were were of bands of our company were fans of tools, and then basically, when we put the job announcements out, you know we knew who was going to be a good candidate for. support. There's all kinds of podcasting jobs being announced all time. And people doing stuff like editing. What we often find is people that fail as podcasters become editors. Is a figure out. That's a way to make money doing editorial services and I think that anybody you hire. That's an editor. Best actually have some podcasting skills. That's the way it was with our blueberry pro team. Everyone are blueberry. Pro Team was vetted. The content raiders burst. Good content greer's first before they were. To editing and production, but then there's all painted. There's lots of jobs being announced You know we're probably have a job announcement the next month or so for. A project manager sorts so quite a great place to look for podcast jobs. Is this subscribed the bad news? Dot Net and subscribe to that newsletter has. It's a section in every every newsletter that that's published. It's a job. And it earned sue a whole list of job opportunities in the medium. But definitely most folks that have an maybe not out of. New York or California Kazaa. Those folks hire people out of Hollywood to hire production people. They hire people that have had some sort of radio experience, but if you have none of that, then the way to get experiences, you know. Strap on a Mike and start doing a show. Learn you know learn the chops of what it takes to do a podcast I. Think Fat, and here's the best part you don't have to do a change. You can work on that for a year eighteen months or twenty four months. Get some experience and then watch those job listings and see some bits. Yeah I, know I. When I got started I was working fulltime. Jobs thought I was doing my mind. My Radio Show Yeah I was working fulltime jobs in podcasting in prior to podcasting. When I was doing the radio show, so it was like doing the content was like a weekend. Thing you know or evening, thing or whatever? So a lot of cash do that. Nate I was in the navy when I started blueberry. And everyone all my team members had regular full-time jobs at regular companies and then. I transitioned and Ben. My podcasts was able to pay my salary and. So you know. Kinda worked into it that way, so it is A. Now the thing to do is. Go to the conferences to be known. You know contribute the conversation. I'm up to the podcasting companies and say hey I'm. I'm nate. I'm Doing podcasts and I'm looking to get in the body gassing spe. What are you guys got going on in? We'll find out where you're at which has you may be surprised that? Is If we like you. I will say well. Let's remember that nate guy that came and talked to such. Let's go talk to him and. See if he would be a fit for us. You Todd I got an email today from Ben a be about the radio show, which is a separate conference at the ABC. Does that is basically? It's scheduled for mid-september. It it got cancelled today. Oh, so though in that event was starting to actually it was held in Dallas this past year. That event started to add a lot of podcasting session, so they actually canceled it for September already. Right. If. They announced that they were going to Put together a virtual event. The psych with the did with their anyb- express. So any any. Any is going to be. Yeah that's another conference that? Can imagine money lost this year. To Holy Cow. You know there's. Are you know this? This thing has got huge ramifications down the road? You know state of Michigan's already telling schools twenty twenty five percent cut. You're going to be going down. You're getting that much less for per student. A lot of the states are losing a lot of revenue right now, yeah! So the thing has long lasting ramifications. The says I was a navy to US Mobile USA's Dallas in the USS Mobile I think you were a bit of a bubble head there, Dave welcome to the show and. I'll be I. Say if you haven't heard it on the show before I, did twenty five years. The navy only toured ships. And for some won't refer to ships. His boats because boats are a little bit different as you all know. and. it's true. You don't want to call a sub guy. You know you don't WanNa. Tell this a sub guy there on a ship. They're on a boat. I think I'm right. Interesting distinction all it's big and So, yeah, I flew the entire time on threes. RACKED UP PER DIEM counter may see duty counters all zeroes. But my per diem counter has lots of numbers on it and only Navy guy will understand popping up. But? They said I would love to work in podcasting. I'd love to work with Speaker, but certainly open minded to the possibilities of what you want to go. Why would you WANNA, go to work for spur spreaker? Actually, it's Vox nist actually. End. No one knows who. Know who's as spreaker. He don't have anyone talking about vox. Such a bad brain decision. You weren't part of that decision where you? Know I was kind of on the opposite of that. Yeah okay so anyway. Speaker could have a little bit to do with what I'm not there. Tim says one thing only. So. Limited to hear that that knit. Now is a podcast host There's been around for a long time that was started by Christmas. A as He's Chris Smith is now the the CEO or president? Of A company all podcast ads. Chris Smith. Yeah! Change for him. Well, it's the same company is all a different different division of the company, so so knit. It has a a new. CEO Is Amos Matt Kinzer. Who is the CO founder of? Of Knit, so so they split their ad sales and the other. which was a technology platform was more of a and surgeon at hosting herb podcast hosting Bolton in. At that is. Yes. It's sitting no into sleight of the hand. It's just talk a lot about the Chris and it. It's just okay if you think about pod track. Right there measurement company. then. What's their other company called? PODCAST No No, no, no, no talking about pod track with see other Oh. But let's see other one T. we don't even know it here. It's escaped my brain right this moment. I have to go to their website. told a poll the. Now Anyway I'm drawn blaker now let's see here I can find it. With anti authentic authentic so they they have authentic and they have. They have the measurement. and the sales, so this is this is this is hosting. Okay, Perko also host some, but anyway it's. It's the sleight of the hands again. Because you can't. Hat can't be the Fox and the Hen House right because you gotTa have measurement separate from ad sales. For okay, so you have to entities yet? They all work together, so it's just. Hocus pocus so is this like I did. Yeah Yeah, so it, so you've got the tack and he got ad sales so. We'll that? Knit has always had or actually your most, recently they they had an ad marketplace, but they were. They were promoting as part of a service within knit. So I think this is just the breaking out of the two companies into two separate entities. saw. Davison! Side of the larger entity. Build! Okay, so Dave says roof grew built group. Dave says while Todd. Tell us how you really feel. We were pretty straightforward on this show. Prayed! We really are, and we know you know rob knows firsthand. He used to work over there. You know so I've got my own opinion, but you know they. They did this division. and. No no one knows who you talk to podcasters. Maybe new podcasters who vox is but. Anyone who's been in on the space before they don't. They don't really associate. They should've just called. It left at name main company spray and had subdivision called Vox Nest. Well I mean I could share probably a little bit of the the reasoning behind that that formation of that new company is is kind of twofold. Speaker acquired basically blocked. Talk Radio which murders in a whole nother kind of business. Into spreaker right, which is a separate platform blocked. Radio has been around for a long time. And Belong Talk Radio. Radio they've had to two different boards of directors, so they had to merge employees and boards, and all this stuff together into one company, and it was easier for them to create a like a parent company that was sitting on top of both of that merger, right? into create something new, and then secondarily the other benefit was a vox nestles going to be seen as an enterprise company not so much. A consumer brand like speaker was seen so. Those are really the though two reasons why Fox this? You know so it. You know some of us. Have to company names to you know, Blueberry. podcasting is not the parent company. It's Rob Lake's. Right Rob Laces out there promoting rob, no gnome most were were they were out there, promoting vox, really over the top of. It, which I kind of didn't agree with. So, here's the funny part. My son, who's in Hawaii, my oldest son. He sent me this text about. A week ago. And he's like scolding me about our website wasn't set up and he couldn't log in all these things, and then I'm like what are you talking about? And then he sent me a picture of raw voice his website. I laughed and like dude. Go over blueberry. And look over there. And he went over there and he's like. Even my son knows healing knows rav ways because that's all. He heard about when he was a kid and stuff, so he doesn't really understand this. You know. The robbery says where the checks come from I. Get my paycheck comes from raw voice, but blueberry podcasting is what we do. Business under a matter of fact is for him. He was even like. He was opposite. He didn't know that Blueberry podcasting assisted, so it's kind kinda funny. Assent for but. I'm a big fan of keeping things straightforward. Helps people it. It just lowers the amount of confusion in questions that you have to address. Before you can get to a point of you can actually do a business deal with some right? It's like okay. How does that work with that and you know you go into this big explanation? I don't know how many times I had to have that conversation with. People that walked by the booth. Right and and they say well. Is this where speaker is in or things like that like? There was confusion right well, so it just you know it's. Okay so lip since got a little history there to with wizard and all the yells. But it's. It's clean narrow. ooh, that's a fact you know. Here's a funny thing too is if we'd have been smart in the early days, we'd never launch blueberry been on her own voice. We were we were here. I was a supporter of of Bravo says your name. Yeah, you know anyway back so for us. It was just like. Know we! We made decisions back. Then you just you know because it started out with raw voice was. We created podcast connect. Not No podcast or news. In Rav. You guys have raw voice stock yeah. Dot Com. Yeah, just spell properly right? It is and we, we START UBER is not bill we start out with podcast or news that you know that was kind of experiment. That was you know a spit ball that was thrown up on the wall and didn't stick. Right you know, and then we said okay. Let's we instead of just keeping rob voice name and launching because we were company make. We were I'll be frank. We're making shit up as we win. We really were we were trying to use have been doing that. We're trying to figure out our DNA and you know. We had this break tagline pressure Ganic media. It was really awesome, and then we decided well. We can have this podcast directory where we can get podcasters him in and beyond the director, and we can get them using our stats, and then that will be Tien for them to be able to get advertising deals with us, and that's how blueberry began and it was mindset behind. We've got raspberry R. A.. S. B. R. Y. DOT, com. We've got a couple of other ones that are out there. That? Y who we are sitting in Chicago. It was cold or my drink, and probably a little too much in in it was dot com days in no vowels was cool at that time, and how who knows fresh organic media, okay kind of laid it can lead into can understand tie-in so. You know and then and then you spend five years after you've launched saying. Why did we do that? What, what stupid brand decision was that and now room and knows who we are and every once in a while, someone laughs, but it's it is. In why didn't we see? We had all kinds of podcast means. Why didn't we use a podcast to me because apple? Apple was like. Force an APPs to change their name because they had pot in the name. Right and so we were afraid to name anything with potty in it. In those early days. Right. Dean even know what Lipson stance liberated syndication may know a lot of ood. Did, you say lubricated syndication I did say allure Libre Kid. Liberated I. Know I'm just laying. Over catered. Yeah, we were in probably a lot of it was lubricated. Knowing those guys over there. From the early days probably some bowls, too. The early team Libson. Yeah, come on now. We could talk for hours, so we could we could we. We know we're all the dead bodies, very. We know where all the dead batteries dead bodies are. So anyway. The screw. Yeah. And I still have. To. We haven't talked about podcast magazine yet. Oh I wonder if I can find this age. What is what is it? PODCAST MAGAZINE DOT COM. PODCAST MEG oil on twitter podcast. About Meg. Something like that, but here let me find. let me see fighting Google find it. This is listen. Okay, so it's it is, it is podcast magazine, Dot Com. So Le Let me. How much did they pay for this cover? So, let me let me bring this up. Special, Father's Day lgbtq edition. We end. PODCAST Magazine's Number One Dad podcasting Adam Corolla in Norman. PETITS The podcast one podfather. Well, the PAT is not petits added. So. When we saw this. You know. What can you thought? I don't know. podcasting. May Magazine's Number One dad podcast. Norm pattern I guess who is referring to here. Is Adam Corolla a dad I think he is right just just full disclosure I used to work for norm saw. I rolled when I saw this. Cover. And I know the the editor of the magazine. Kennedy took exception to our tweets. But. Yeah. But he. To be fair to the magazine, he had a whole second in the magazine on Is called Dad's with Mike's our first annual pop, fifty dads and podcasting section of the magazine, so that's kind of where this team came from. But it's still it's still a funny. Thing between Adam and norm. Because because, norm! Ship that I know no Norman. North is not atoms Daddy. Norm I. You got. You gotTA. Admit if you're watching. That's some funny stuff right there well. Stiebel, he's the he's the editor. The here's a really understand the history here. No doesn't understand why we think of. O Steve Send us the. Dance of I'd be like A. But I guess you know ninety percents people to see the magazine cover. Don't have a clue. It always in in norm is the the podfather of podcast one. There's there's little debate on that. Dame says. Philipson I'm not as informed. What's so funny? Well yeah anyway I don't. Want to go down that path before, but. With that that podfather name is pretty much. Yeah, that is singly associated with Adam Curry John. That's kind of kind of were kind of conflicted a little bit and inquiry, and Dave Winer, or are the two podfather in my book and we'll be I. Take my last breath. And I understand that the podcast one podfather is. Patas yeah. But you know, and it just makes it. Look in this magazine as if. Norm Adams Daddy is. That's the kind of the implication here. And that is not the relationship those two have. No. Big, shock anybody thinking about it now so it just it just struck me self funny to see those to a picture, and then the title of it you know, but I also got you know some significant history here. Right, we'll both of us. That's the thing. and. You Know Someday Rob. We could probably. We're going to have to be old. And broke. And not doing the show. And write a book about and not. Doing anything in podcasting and we could probably write a podcast bestseller the history. Of of every, oh they! We'd have to change all the names. Todd so. I just want to pose this question. You just more from a human perspective. How long are we going to keep going the show? You WanNA quit. No I'm not saying I want to quit I'm just telling you. Can you see yourself doing the show when you're eighty years old? No talking about the PUCK, no way and no one's GONNA listen. It's lucky if they listen now. Bill. Bill really call us the old old old. Geezer podcasters right. I don't know I don't know what would happen. What are we got another ten or fifteen years in his? I. Don't know it was going to be a certain segment of the community. That will be happy to see us go. You know I the way of said about any sheltered I when it stops being. Stop! wrote. A. Make sense the. It's no more fun in. It's becoming work, and then you know we're not getting value out of it or boring. Then quit I don't know. I'm I'm seeing in. The? Industry is really hitting its stride right now and you know. Why involving the podcasts academy is an interesting chat. Oh. I'm sure because I'm sure you have a set of views they're that. They're probably largely not understanding. But I believe that they will over time here see 'cause. Corporate podcasting and they're. Only use the word probably doesn't exist thought allergy at even a word. Their thought Allah she is not the same by any means of what RDA came from so. We didn't come from radio. We didn't come from television. We didn't come from I you know. I worked on airplanes. As a geek. You know so. Yeah I was a marketing guy came out of the. Grocery store marketing. I used to own a restaurant. You know us, you know really. My background's really marketing more than anything else. Yeah I saw podcasting as a marketing, a new marketing medium I grew up on a dirt road may file is cash farmer. My Dad had a construction company I joined. The navy. Didn't right out of high school didn't get my degree in Thai almost retired. Mary tired, and my degrees and professional aeronautics has nothing to do with podcasting space whatsoever. My degree I'm so be running airports. So literally. That's kind of my. Background or involved in aviation, somehow so, but you know so from that instance where we came from a background. At least I did in Nairobi to you had some media stuff I had none zero I. Did a blog as a I had a Bulletin Board back in the day, so really you. Maybe. It doesn't seem such a stretch from where. From Point A. TO Z. But It is. It's just you know. We come from different spaces, are you? Guys GonNa do the TMZ version of podcasting. WHO I think we are a little bit already. I think we are a little bit had almost a little bit. We aren't as harsh on people as we used to be a lot more harder on company. Yeah I think what you know in how I've changed my views. I want this industry to stay united right and not get divided I. Think the world has too much division in right now, but. In and that's that's one of the reasons. I got involved in the PODCAST Academy I don't WanNa see this industry fracture, right? It it may still happen I. Maybe I'm thinking that I have too much influence. The keep it from happening, but at least you know I can try and keep people together. And Hope, hopefully we can all have fun doing this and we can all value each other on both sides from our different perspectives. In any get understand. Some people are coming into this with the a pilot cash. That neither of us have ever been exposed to. We've never been exposed to piles of cash investment to. You know I I often. We laugh on this show off to non how people get sixty seventy, one hundred million dollars I'm astonished that they're able to literally spend it all. E- E. They don't have no problem doing it, but I'm astonished that they spend. That kind of money and I just think to myself. If I if we were if blueberry podcasting was given one hundred million dollars. I'd have to bring someone else in to help. Figure out how we I would be able to house I knew how to spend it, but I'd have to bring in some more. Team members which would spend that money the right way, but that's that's a that's an incredibly large amount of money for a small company, even consider. But. You know. But yet. I'm amazed at my team and what they do every day for the resources we have and. And what were able to put out same thing with? Lipson lives in you know the big little bit higher revenue than than most so they got a little more play money I. Guess the best way to say it. Right, so if I had lived since play money died. Be Able to do a lot more than if I had lives in Spain. Money Lipson went exists. Really odd. Put you guys out of business. If I had you guys as money I would. Well I don't think I want to comment on that. Probably not. No you know, you just look at the. You know you get a lot of people. A lot of folks building stuff now a lot of competition the space. It's you know it's it's. It's good Intel Theun. But you know you look at the amount of money some any so that's a at large difference, but lives in what did they start from may started from three or four that bill platform that got acquired and. You know they. You know they built it from the ground up to. The I. I knew all those guys really well back then. And they were. Pretty? Wild and crazy guys mission about it. In some ways that he held back a little bit through. Different phases in what happened is a. they were a little unconventional. So, but they were thinking differently, and that's why they built the company that exists today and I'm going. How did you see podcasts movement? Has announced that they're gonNA. Have a virtual Mita. On on Thursday June fourth, that's. How that in June fourth is a pretty special day. It is I absolutely. Would a special about it my birthday. Well of course. Got Why they're doing it. Oh, great well. They didn't invite me so I guess I don't get any take. This thing is going from ATM. N. P. M.. Eastern Standard Time, and it's it's. It's really pods birthday party Nabi doing the Geek News central podcast at that time. You will be Albie, lifelock. On your birthday, absolutely the show must go on. The show Scott troublesome idea. It's not like the bars are open, so I'm not going to the bars. Right so I. Don't know what technology these guys are using to put on this virtual event. Maybe they're experimenting. It. I'm sure you know And I do WANNA get down on the show here soon? The talk about what they're doing. going forward. I don't know if he's ready to talk about it yet, but. so you can go to. If I posted a link to this in my And my twitter feed at robbery mainly, so you can see it. There if you want to click on it and it was also out in their pod. Move newsletter today as well so if you WANNA go to podcast movement dot common. You can probably find it there on the Aso find your. So it starts here one day three hours twenty eight minutes and fifty seconds. US called go. Right let me bring up the website here. PODCASTS DOT. S. W. O.. G. O. DOT COM for slash virtual. meet up now. Let's look here. Let still little. Let's do a little investigation here. Let. It get it Olympic to go dot com. Mine Now? Let me back this up. See what this platform is all about? So live virtual get a platform that can do both. Unconventional twenty. Twenty lessons learned is right on the corner. Join US for best virtual event and virtual event, so get a demo. Right. Doesn't show very many pictures of what the saying actually looks like, but the maybe this is a. An attempt to. I'm not familiar with this platform, but neither am I. Was Bring your virtual events the life so you know. This virtual event platform and reason why we don't know very much about it. Rob Way to the screen shows up yeah. You want. It better be pretty fancy. Wow Starts to sixty six hundred dollars, ladies and gentlemen. This thing must be a serious platform. must be some experimentation going I think so I think you're event is online. But so is going to show what it looks like just a lot. It's got a lot of virtual. sprains doesn't really show you. I like these types of graphics, but sometimes it's nice to be able to actually. To. Drain shot of how it. How it looks. Right. Anyway well and just be UN and WHOA say Vince Inal. Something the the letters were upside down, todd. Oh. Yeah, I did and you know this is? Ladies and gentlemen. Let me show you something. If your website does this? I'll show you exactly what I do going over here for for those of you listening I'm going over to the right hand side of the website and there's a ax. You know how you close the Browser Tab and yes, that is gone I'm that's what I do. Sites that have those pop-ups like that. Okay. Call me coming not. It at least they waited too. I was leaving before they pop that up on my screen, some sites they pop those things up three seconds after you're there, I. Really am yesterday. I really hate those pop-ups. Right. Because it's it's it pops up before you even know if you want to do anything. At least they let me see cruise around. And they waited too I was leaving the page, and they send Sti- was leaving and pop it up, so that wasn't so bad, but Right. Now. I don't have much patience for those pop-ups. Though but if you have money websites, Bill, build your mailing list. But they'll. Like to see how many of you lose people, they come to your website because of those pop-ups do. Will people do a rob. Guess what? We've already were hour and a half. I know we made it. Looked at the clock I'm like. Wow, we're done. Always seem to make. It always thought. We deliver night. Ninety minute finish line YEP. So I mean like double. Check God chat windows make sure we're not missing, anything important here. Brett bosses, do you? Brett belks mediais remember podcast User magazine back in the day. Yeah, we did that was done by Gary. Lee Gary Leland. I believe. You and I were both writers we were. And it was hard to I. Keep up! I don't have time to write arlene anymore so. I got four five product reviews sitting over here on a desk. That I've gotta get knocked out at some point. I just never seem to find the extra hours to get them done. So, but yeah, we do remember that. I have an article that I need to write on the Outta. So that's that's the thing I'm starting to work on. Well. Do you have a copy editor to review your writings? It's a great thing when you have that. Also I found a tool. That's really really good for that is to Graham early Elijah rely on it daily. Invite them in it it. It's a wonderful tool, and if and if you have any any of you are grammatically challenged like I am. And It's been very evident over the years. Grammar early is a he has a great tool. It's not perfect, but he gets you about ninety five percent there. Yeah I mean it has its own writing philosophy. And sometimes that. Doesn't always ride along with mine so. but We always seem to negotiate A. Settlement in the end. Yeah, picking certain. It's little comma heavy at times, but I'm a little calmer lights. Maybe it's a good thing. You want to be extreme on either side. Yeah well. You know it's usually right and I'm usually wrong or there or there? That's when your are you are. It reminds me. It's all it is. Yes sometimes it feels like it. The direct call of have been on four. Yeah so I don't know if being young listen the show. I know where she does once in a while, but I wonder what she thinks that bull. We ought to ask for some time, right? She thinks if he gets it right. She even uses it. Herself Kinda doubt it. So. Those, that don't know who were thought what we're talking about the. Aminian does a podcast called a grammar girl now. And if you want to know how to do long tail long long. Long Form Evergreen Format Yego listened to the quick and dirty tips network. They do it the best. No one does evergreen content better than them and I'm just. That's a fact. Have shows that were produced fifteen fourteen thirteen years ago. That do as good this month as did the month that they were released though. It's a powerful. They have a powerful. that. Yup and they're. They're actually growing their network through beyond. Just you know the quick and dirty tips thing yep so yeah. Okay, Ladies and Gentlemen Tidy. BLUEBERRY DOT COM at Gig News is my twitter address rob. And I'm twitter as well at Rob Greenlee Dewey's go subscribe or follow me over there, and if you wanna send me an email about cussing Senator, rob G at Lipson Dot, com and again, if you have any comments on this show blood, just let us know you think we should talk to somebody that should be on the podcast that we haven't. Had On, we just let us know and we'll always coach folks that you recommend. And we WANNA. Thank for being here today and again we'll see on Saturday at. Twelve noon, Eastern and Nine am Pacific. We'll be live thence. We'll see next summer. When take their next by?
Podcast Space is on Fire #367
"Bottle of water. You're all ready to go. The reporters I think are all on yet. They are everyone. Welcome to the new media. Show and his Robin I were. Just you know those V. Listen to podcast. Didn't hear this but we've been busy. It's busy busy busy busy time. It's it's insane I just. I'm I'm astonished to be honest with you how busy it's been but I did get a quick bite the before the show. So I'M NOT GONNA go into you know being low sugar and fall out. Well I might fall asleep now that I've got food my stomach but anyway. Welcome to the pond yesterday when he rob. How're you doing degree todd? Well you know Kinda played around with lights studio right now. So you're going to see some weird things happening. Yeah episodes yeah. It's okay it takes a while to get him dialed in. I've got you know. Ten Years of experience of getting them dialed in so your new. I'm just getting started in this game. So anyway it's been. It's been interesting because the calls that at least I'm getting her. My Company's getting is Corporate America is Holy Crap. They have woken up the podcasting. Well that in doing the doing virtual stuff virtual online webinars conference type activities too. I mean I mean I'm sure you've seen Ab express thing that's going on yet right now with any be show where they're they're working with all their their vendors the put on you know kind of like a common promotions platform for all the companies that we're going to be exhibiting at the ABC To put on virtual events. We didn't get invited you well. I got an email from the AB promoting this anybody show express sensually and it listed all the exhibitors that were supposed to be at the show. They're now gun to publicly promote on a website into the drive traffic to their their supposed- exhibitors that they were going to have. And then there's a resource in there for all of the companies to put on a virtual events that they can put on and any be will promote them now can and so. There is some other educational stuff coming down the pike from Navy as well the the exhibitors could you know create a pre produced video and make it available and they'll promote it so I think that what we're seeing here thought and I think that this is a much bigger uber issue here is were saying in all people starting to really shift to online content creation more than they ever have before. I think the you know this offline stuff. What still been strong out there Going to events doing trade shows all this kind of stuff like that. But we're seeing a significant shift over the doing things online now. He asked us what we've been doing all along. It's just the game has been up. There's a lot more content being created in virtual events. I don't know what you're saying. But that's what I'm saying. Well you know in regards to any took option to. I don't know if you know we've had is Yes though it'd be putting the money into a future about that's right so I I get I get seventy five percent. Next year or minus. Some cost they didn't get everything back. It doesn't look. Like percentage second year in a percentage the third so so it took up. We took option to And that you pay to go to any big money and you don't get your booth money back but they they basically I'm happy because You know we're not any money yet with them. So that's that's the main thing as over the next three years but I you know I think what we've been seeing from the from you know. Basically the calls coming in is that companies that have never ever considered doing podcasting is now. It's like they can't get going fast enough and So that's you know. Obviously you make you make hay while the sun shines so. That's what we're doing but I walk. I I walk dot here yesterday at like eight. Pm and Got Back to the house and face planted literally. I zoomed out. You know. I think I spent six hours on zoom yesterday. Some zoomed out today is Ben Hours have been zoom today so thirty minutes an hour hour platforms just all zoo. It's mostly four and a half hours on zoom if I make an meaning of payments. I'm doing an zoom. We've had a couple of gotomeeting sessions. Gotcha okay so you're actually setting the platform to do with the meetings been doing other. People aren't doing sometimes. People are either amount gotomeeting zoom or on some other and no one wants to do just a phone call anymore. You gotta you gotTa have the the visual going on a so Yeah it's been fun. It's just been crazy busy but again not not complaining that just shows you that The podcasting space in itself is oh. I don't want to say this word. We're weathering the storm. Well I'll just say it that way when knock on WOOD HERE FOR WE'RE WEDDING? Look you thought we were early. Look Incredibly Lucky Sleep. and You know actually of one of my team members put in for vacation and for two days vacation and The you know the he was put in for the reason for vacation was just Nita. I need a mental timeout. United just need a break and So our support team is has been slammed With lots of a new podcasters people calling in for individual questions are ticket volume as double what it's been in the past. I don't know if everyone seeing this we are. I'd say I'd say we're we're up fifty percent of volume wise. So and and it's it runs the full gamut from people starting second show to. We talked about this before starting a second show or it just it just runs the runs. The gamut you know right. It's really really interesting. I mean you see a lot of the the doomsayers about what's happening you know saying that you know we're going into you know probably probably depression or whatever like that and the GDP is falling like a rock but you know you look at the stock market. The stock market seems to be fairly stable. Really interesting to me rob. It took a beating. It's down six thousand points or some ridiculous number so I'm not even. I'm not even looking to be honest with you. I'm just saying just I mean I would have thought it would have been a lot worse. But say it's been a bloodbath. Don't look at your 401k. Ono heavily invested in the stock market. I'm I'm heavily invested in stocks. That are are strong. Well that's that's good and if you're on a mutuals or whatever you know that most people star well. Most people are not straight stocks. Most people are better so anyway You're fortunate if you're doing okay with your stocks but I think it's you know that does it mine. Does the same thing too it? It talks to me when it's just it. Just all of a sudden says in connected to life by right now at those their listing. Something triggered that I know and I I just unplug her. Rob is saying. Dod Is Not Liking Zoom. Microsoft teams. Rob Com- e- surprise. I'm less. I'm surprised you're even able to use any type of virtual meeting on. Those machines are so so tightly. Locked Down Stephanie. How if you're watching on facebook make sure you say hi. I should remind me. Run YOU TO RUN. Twitch run twitter Laurel lawyer live. Yes all those places but so I guess we'll just you know we'll see how this here's the thing that I'm concerned about. Okay so knock on wood again. Received a podcast companies are seeing. I've taken business but what happens if the I'm concerned about not today. I'm looking at three four five months down the road and You know some of the economy starting to kick start and starting to get going again and trying which is good but there's going to be just like you know I during the call. I had with Barry our legal counsel Mike Okay. What is the State Ohio saying? Can we are? We allowed to bring any employees back to work. Were you know? And we read the thinkers nope were not had not yet and that bring employees back to work I'm bringing you know I've got a couple of new people that are starting something. How may starting new employees remotely and so you know that is a challenge in itself you know planned planned hires you know so Now we're hiring people through so I I think there's quite a few companies podcasting space over continued to operate. Normally like we have. I would say that the news coming out of the medium right. Now's alone the thin side. There's not a lot being you know. Being launched or initiating though. I think that there's some big stuff coming in. May but it's just a matter of in a like you say todd. I think the the test is going to be. What does this market look like? Three months from right rank for two months from now or are we as platform owners and service providers going to continue to see growth three months out as we both know that twenty six or whatever it is million people that file for unemployment is just the tip of the iceberg. There's lots of people that have maybe given up on trying to find a new job and those aren't counted in the number snapper. It's not even that it's businesses that are falling over business failures. Yep Two hundred percent so people that may have had a business. Rieti podcast associated with business. People don't qualify for unemployment Depends I mean if you've if you're a sole proprietorship launching a like a like a your own small grocery store I don't know that you're I mean unless you're an employee of pumping most most self if they're smarter paying themselves paycheck so right and they can lead themselves off. Yeah Yeah and there's there's even suffer gig economy now can claim unemployment takes a little longer. But you know if you're in the state of Hawaii they've only had been able to process one third of all their unemployment claims been paid since March first. So you got two people that have been unemployed with no no no income zero. And so you know you've got states are behind unemployment payment so I will see you seen any Todd have you heard of any of the any podcasting companies that have laid people off because of all this? Have you heard of any I have? Hey they had time to talk. Nobody for you right okay. So I don't know if any of you that are listening. I know some of you work for podcasts companies. I know some of you listen. I believe anybody off. I'm curious to but it is definitely. The news is thin. It is very very thin. You know when When when the headline today is I'm a professional. Podcast promoter makes the newsletter. That tells you things are pretty thin. Yeah and if you look at the list of stories that are coming out it's You know like even well yesterday yesterday was the lightest Newsday. I've ever seen on news now. The Webby awards have been announced. Don't you have to pay the play on the web? Yours go three hundred bucks or something a couple hundred bucks or something like it. Crazy nominated cracks me up. Oh Oh judges guests to get to vote separately so redlands of voter over there but you have to pay. You have to pay big money to pay to play on the web. Of course you have to pay to play to be in the podcast awards to we have a big huge registration process of twenty five bucks so I used to be a judge of the Web Award Superman ears. I dropped out of it. So and don't forget if you're listening to this and you haven't registered yet for the PODCASTS words. Please do so that that's going to sneak right up on US pretty soon too so but You know when you see I don't know I just. I kinda did chuckle. A little bit because anchor announced that they were going to basically allow people to submit their MP for the Mo now okay you can submit your MP for Emo. Vive file that. You get off zoom or skype or something like that and they will they will create an MP three for you right bill bill. Pull the audio of right. So this is you have to give credit. Where credit's due. They're they're they're going to the lowest common denominator. Well this is a common practice thought. I mean many platforms. If you really think about it. I was because this past week. You know we're starting to we'RE WE'RE GONNA put new cover art on our video. Ramps US feed right. So we're kind of. I've been promoting that a little bit so I've been kind of keeping an eye on other platforms other listening platforms whether or not. They support video. Podcasts just trying to see who's doing what but pretty much all of them Will list the the video feed from us. They both play when you clicked play displays. Ziada so you can submit an MP for already sounds like but it just doesn't play but it is kind of interesting though because there is still not a huge number but there is still a number of people that do podcast in video. And we being one of the pioneers in that have done it from the beginning but so you know and again this audience probably does a. They mostly watch on facebook on the video. So it's probably like ninety percent ten ninety percent audio ten percent video. What what our numbers on the video podcast side? Do you happen to know yet. It's I guess that's about ten percent so it's you know twelve thirteen hundred. Sometimes fifteen hundred. That are watching the video. Okay via podcasts. That's mostly happening off of The right right right. Or they're playing it on the website right. Yeah okay. Certainly come the website and click. So you know and it's most podcasters. Don't do it because it's a storage pig. This show is a one point eight. Gigs you know as compared to a audio file. It's you know fifty. Sixty Meg toe. So what are you encoding that right now? I'm dealing doing six forty nine. I'm doing seven twenty seven to about Two point I think I'd I met one point eight to two manx per second book as about what I'm doing in in that kind of trade off I've played I played without a log rhythm for years to get to the point where you just bring it up on a TV and look at it. And you're like Kay were you. You know it's not fantastic. It looks okay. Because if you WANNA go YouTube HD quality you know that's like a eight to ten gig vial. You know her second. No eight ten total total. Yeah eight to ten gig size any the then you get the you get the quality. Hey what's going on with your light. I think your camera is moving the white balance from time to time. I think you're set up on your on the you WanNa do is check on your Webcam and make sure it doesn't auto adjust brightness. His a see it brighten up and then so low does on once in a while have adjusted once in a while. It's doing that Dave how you doing. Thanks for joining chat. So what are you coding? The audio track for the video podcast. It's at the ninety six now. It's it One Twenty eight when twenty in the United. I've never really messed with that. Defiles big enough. What's an extra one hundred megs right right right and it's probably in mono right or is an Stereo Stereo this okay. Well that'll make it even bigger me up. Lie published this show at one. Twenty eight to so right right. Stereo being at podcasts business. I don't really you know. Sh I don't have to worry about the stories limit right or or the delivery bandwith right too much every once in a while. Angelo will tell me hey sandwich video band with us last month and like yeah so said do I do. I have to pay for that. Can I pay for that at Wholesale Price Right exactly? You're going to charge you. What a tenth of a CENT PER GIG? Right no comment. I did see the spotify announce that the this American life is now part of spotify. I thought that was an interesting little announcement. A bought that No it's this. American life is available on spot now after all these years well being thought about the wrote that deal. I have never ever listen. I've not listened to a single episode of this American Life. Then tell you whether it's about who's on it right so so it took this long for this American life. Making spotify says a lot to me all right so please go into your thought. Paseo. I WANNA hear. Well I mean I think it gets to the very fabric of the higher end of the housing space around content rights access monetization. All's thing While all our customers are on passer right now and it's been interesting to see and look shows to look at his. We've got this ability to look at partial download data or partial play data. And it's a it's interesting very interesting. Look if you are blueberry customer and you haven't looked at your spotify stats in a while on blue very pleased do as compared to what because there is definitely a delta between what spotify was reporting. And what now my I be served by stats. Beta looked by there is a Delta the Detroit Tong do they see Rod I don't know that we've put that out publicly about what happened. But my my speculation is is it streaming through the audio measurement? Spec IS DIFFERENT THAN PODCAST. So my guess is it probably dropped. I don't think it dropped very much. I think the listening. The percentage of completion is the curious thing that we're seeing right. That's true that's true that would make sense but the spotify deal with this American life. There's probably a little bit of a monetization deal involved in that relationship as well. I'm sure so unless the direction of spotify wants to go is trying to get into direct deals with larger programs so they can share and a monetization so those deals take a little bit longer to negotiate so those of you that are subscribed to this American life. Are you hearing ads on spotify for using spotify? Because if you're if you are it's very likely the spotify selling those ads but now it depends on the deal to can't really say for sure that that's the case it could be this. American life is still selling the same ads. It's just that spotify taking account of it or maybe spotify paid a license fee to get access to this American life. I don't it. Depends on how the deal was structured so I found interesting speakers now. Offering a customizable publisher plan aimed at tracking more corporate users. So they've kind of already had that there's just that it was. Kinda done behind you know one on one calls rank Costa. We've been very public about her our What what are we want to call it. Our Professional Panzer corporate plan right and by the way we hardly say we are much cheaper than everybody out there. No I'm waving at your rob over here so I don't know what they're what they're Lipson dot com to save lots of money. Taty BLUEBERRY DOT COM. See Lots of money. I know once in a while I'll get an email from somebody say like it'll be a one word in the email is either. I've cost you a lot of cost you some money. Are you've lost a customer? One of the two But anyway Pandora put out that they had in an earnings call that Pandora's seen a downturn in listening they didn't specifically said podcasting. He says he says you can try me back. You control. Yeah you can track the Change Listening Commute Times. Of course the company didn't mentioned Pandora's podcasting Pandora itself has lost eight percent of its monthly active users over the past year Minneola companies company star Howard. Stern is opened ideas about what happens at the end of the year wants. His contract expires new. Imagine if Howard stern becomes a podcast adjuster. I think it'll be a cold day. In you. Know what before he becomes a podcast. He'd be eating so much crow. Oh never he'll never do it and he said you know first of all podcasters don't help themselves especially those that are on blog. Talk Radio because he has a tendency to call. They spoof though shows all the time that people are doing those. Oh I hate to say it fringe podcast. And they'll he'll call into the fringe podcast and they'll spoof being a caller those shows and a doing naughty stuff to them and they screen call screen. Call your calls those of you on blog. Talk Radio. Just don't let them come straight into your show. I've Been Shar. I mean speaking of Howard Stern. I want to wrap up on that too. I mean when he took his show home boy. That was a humbling visual experience with that right well sounds good now. But Yeah Yeah. It was a little rough. They star little rough. It still isn't like being in the studio right right. It is but I have seen more and more of these bigger network TV broadcasters doing a Web Cam video and if you notice this or not. But they'll be on their cell phone saved a Magwar Allen Stern podcast. He's he's the nothing mouth podcast for years. It's Bert rears for years. He's talked really bad about it. He's joked about it. And if you ever listened to subscribe to you know serious and listen to it on your. This listened to three or four shows. He isn't a show that goes by. He isn't talking smack about podcasters. It's it's a common recurrence on that. Show yeah I wonder what his issue is with dousing. 'cause it's you know it's it's Steve Jobs saying it's amateur hour. Well that's how that's how he classifies it the that speaks to his ego more than it does anything else right. Well that's one feel threatened. Guess what any guy that deserves to have an ego he does. And that's that's not this. I'm not talking. Stern does my God guy. Is the master interview or of all Pie Bruno so you can learn a lot by listening to his show on his interview techniques and the pacing and the stuff that they bring in you know. It's it's pretty incredible. How they run that show. But they've got a big team and but stern wrapped himself around with a bunch of other personalized through great personalities. And and you can't really discount that. Oh No not at all these personalities at the his now they are celebrities in there. I don't know but they add the some of the areas of his personality. That maybe are a little weak is my perception of it and and it's on a common in podcasting for you know like. I've I've usually surrounded myself with co-host before two because it creates more interesting dialogue experience for listeners. And and certainly nothing wrong with that. I mean I I had when I first started doing a radio show I had I had three. Other CO hosts in there in each one of them had their own little role in the production right. I basically allocated segments that each one of them to come in and present something and then have group. Conversations were there was completely different. Perspectives that are presented Iran on topics. And and I. I always found that to be a lot more interesting. The listen to but that's that's a little bit more of a radio thing than it is Podcasting thing I think. Getting too many voices in the room can create some confusion with your listeners. To but if you look at what? He's done any if you think about this perspective is he's got the whack pack and the wack pack is you know if this show hadn't originally the wack pack back in the day he couldn't start a new show and have introduced the wack pack today. It just it. Would there would be mass cries of exploitation and everything else but because of wack pack spend through with all these years. Then it's part of the show mantra it's part of the show. Dna has been that way for years. But if you look at how he treats audience people call in and they can talk within three seconds start getting he hangs up on him in our causing an idiot or whatever he he he is brutal the callers and then when someone comes any thanks them but some people he's just like he's very short with him and get him. Outta here. Whatever collect the guy's gone off the phone so you know it's It's very interesting his pacing and I pay attention to a lot of that when I've listened to his show periodically and You Bet again. He's got people on the show that have their. You know his staff members. You know they always have some interesting he they. They've got one of the team members right. Now that's a hardcore swinger. And he him and his wife had been on the show and talk about the swing. Life's I it just goes on and on and on and on and people are making jingles or you know some of the Co host and stuff and some. The jingles are absolutely X. rated to the to the Max and it just It's pretty. He'd be a great podcast. Don't get me wrong. I don't think he'd ever do it. I mean do you think that he would change his show format why I don't know I'm no I don't think so. I don't think so. I think he'd probably make as much money as he's maybe not as much these got. I'm sure the budget. There's you can even imagine in you know if you think about. He's royalty over there because he gets his own. Everyone else has to share a studio. He's got his own studios get his own room. You know Y- two channels you know once one hundred and one on one so and he's only on live now three or four times a week. He doesn't seem to live and everything else has replay but he's got all this year's of content. Can you imagine okay so for us? We're on an hour and a half now twice a week. This guy's got five and six hours of you know some days. He was on some years. He was on five days a week and they've got all this material that they re purpose in running on non live days. You don't even know that they're not live sometime so you know and again. I think I listened a lot of people that have successful shows. Because I'm just like any good ideas right so but still stern does. Of course the the caliber of interviewees he gets and I think it's just kind of like almost you know if you think about how we do our show where we're like we don't really hold any. We don't hold bars on people. We don't hold back although where respectful for guests the differences when he brings guest in. It's like they are really because he just digs in digs and digs and digs and get them to open up and tell stuff that they would never tell before. So he's he would make a great intelligence officer and being able to interview somebody he just talked to him enough and enough and finally drag drags everything out. There are just polls poses much info out of them as a and and if you think about doing interviews if you can start pulling stuff out of people that they would never comfortable enough to tell him even though their list and he's on a you know probably a million people listening to him. It's just like you know deep now It's interesting that the interview he did with the Hillary Clinton a several months ago that was written up everywhere as one of the most remarkable interviews yet of her. So you know regardless of your politics. Just hear some of those things that the politicians say. Is this when you get off a little bit? So did you see this article Todd in axios talking about apple doubles down on news podcasts? No I do not so says Apple. Podcasts has launched and updated news category in the US Canada UK. Australia. A spokesperson tells axios. White matters podcast consumption for the news. As a category skyrocketing. According to data from the PODCASTS ANALYTICS COMPANY ATTRACT WELL. My geat newscenter shows numbers up mic. Shows numbers are up and really not talking news. We are now we are two extent. Yeah Yeah I'd say we try and walk that line a little bit and talking about podcasting news trends and You know kind of how how to podcasts. You know like you say if you listen to the show Getting a PhD. In podcasting. Meg I listen to a sampling of shows and You know I've said for many many years in right now. I'm down a little bit by typically. Try to listen to a hundred new shows. Every two weeks is not that. I'm a little behind me in the last month but of those up pick out if I just look just listened for things that people are doing the penny after. You've been been doing this for so long. You can become an old dog and not so I just listened for stuff that will trigger me and I write little things down every once in a while. I hear something. That's interesting concept. I've stole stuff from shows for many many years. Okay so for my podcast. I do from tech show. I changed my intro. Just a little bit. I change my intro little bit now and someone should be able to pick this out where this came from. This is how I start off my geek news central tech show and it's just a small little changed. My how my interest BEN FOR YEARS? It says this is essential. My name is todd. Cochran coming to from FEMA region five in the new media production studio hideout designed by Audie meet DOT COM in coldwater Michigan. Now what part of the intro do you think I stole from a specific show Fema region five vote came from another show right probably An- curry's a spark stole that. From Adam. Cray show is easing FEMA region. Something else I thought Pretty Cool. You know so that little piece. I stole from someone and then another thing that I stole. I stole it from a tech podcast. Member is just one thing in my intro that I changed I I said a used to say. Listen on your smart home device. Use The keyword. Lots of ICEE. Play the podcast eating central. What I changed to now is listen. You're smart home. Device used the magic word to launch your smart home device and say play the PODCAST. Geek new central just a little small instead of saying Elliott say or the Magic Keyword Magic word launch. Just little and it's just stuff like that that I picked out because I heard One of my podcast guy. Say Say the Magic Keyword to you know and say the you know. Play the PODCAST. He knew sells like. That's pretty smart. So just tiny little itty bitty things here there that I picked up on just tweaks anthrax is. That's exactly what I like to call it sometimes. Changes in your podcast. Don't have to be big tweaks little things. Yup and over time those tweaks burn up in impactful things. I think because you know I'm trying to get them to listen to the smart home device and say you know say the keyword play the key. What the Hell is a keyword mean? Keyword means nothing but when I tell them used the magic keyword. Oh it's it's just it just rings a little different. It's just a stupid little change. But if it in mounts for half a percentage more people going to their Google home the alien say device or you know it sounds it. Sounds more interesting right. Yeah it's got a little pizzazz do it. Which is which you need to have in your show and and it's just again small tweaks here or there so todd there's a new Our Research Webinar. That's going to happen from the Edison folks coming up tomorrow. Oh I'm till busy and probably will miss that when you're gonNA watch a I don't know I mean I was. I was looking at thinking I might sign up for it. It's the smart audio report in spring. Twenty Twenty Webinar from NPR and Edison Research. it's an annual study How consumers are using their voice enabled devices amid committed nineteen endemic. Corentin measures It's it's tomorrow April thirtieth at two PM Eastern So-so Zoom. So one thing did pod news miss a date because I did not get the newsletter on Monday or Tuesday it do that maybe. I just maybe I should check spam. But I don't have a a pod news from the twenty seventh through the twenty eight you get one from them on the twenty seventh or twenty eight There is one from the twenty seven and the twentieth so I'll have to go to their website. Something happened James. I didn't get to of your newsletter. You spend steady. I'm got them all here in a folder and haven't missed one but I missed those two. Is it possible your spam potentially use a picks it up in it throws everything in there? right yeah that on the twenty seventh a couple of days ago apple slow to update. New episodes was the lead story. Here they are. They're in spam. Oh Oh they weren't spam Until a really weird at never happened all right. Let me mark this. Not Spam Right. I'll two of them I don't ever go looking spam hardly ever now so it. It looks like the the news source next the next web. He N W gave glowing reviews to the new Google podcasts. Ios APP was interesting. And I I was pretty impressed with that Iowa APP from from Google. I haven't loaded it to be honest with you know. I think it does a nice job. The simple easy to use Which I don't know that I can entirely say the same thing about the apple. Podcast listening out. So I think it's it's a little clearer. The understand how that works and it may be an APP that may be really good for new podcasters or new podcast listeners. I might say so. No Oh this is interesting. And maybe this is what triggered his Promotion podcast promotion. Thing is. There's an article in here about a Youtuber. That talks about how much she paid per youtube videos revealed in Butte a million times. I was GonNa talk about that. Wow so how much did she spend He break it down. She paid Here's the video made how to pose in photographs when I wrote this video. Three three million nine hundred seven thousand views. I Made One thousand two hundred seventy five dollars on it which is horrible. Cpm or -able horrible. Think about that and That's really low. She said norm. I would expect the video with three million views to make between six thousand and fifteen thousand. I even had one with two thousand video views. Make forty thousand dollars on average. My videos made over so she still doesn't say how much he spent. Maybe that's down here at the bottom of article. Oh here's the playbay. Bpm WAS A and just trying to dig down through this and found out what she actually she paid for this. But if you think about that seat him but she's talking about a dollar CPM Distinct podcasters if you're running. Ads Typically get about twenty five dollars gross right now for for ads pretty pretty pretty much given go price so she got or dollars an eight eight cents per thousand playback in the United States and she got the hauler sixteen in India and Youtube takes forty forty five percent of that so she only really got if the eight cents per one thousand views. My God that's horrible yes. She had some other videos. That made good money She didn't really say how much she paid for that. That was the that was the the kicker here right. Oh this is how much you to pay me. I thought the Arctic was how much she paid how much she's paid by Youtube. Video viewed a million times all right. I'm sorry so I was thinking she paid for views. Okay Dow Right now. No I think that that's a different article. That you're referring to talking about the paid promoter. Yeah that was a podcast promoter. Who says he's sounds like? He's working with a lot of top podcasters to build their views. You know we've got lots of fraud prevention. And I get. I get contacted by these podcasts. Promoters all the time on linked in their their costly trying to bring me and contact me and and it's like really it to me and it's it's interesting What you can learn when you how shall we say this you you give them a no. You're you give let me just Be careful here. Let's say you say I want you to dry. Download them and you pick a file that specifically you know. That's you're gonNA use that as a test agent and then you don't have that published anywhere else and then you look at all. Were all that. Traffic comes from and report all those. Ip's and it easy to build up a hush we say it a database of Of of the. Ip's that they use to do with defraud where they come from. They're not very smart. That's the that's the Li I just. I'll just say that they're not very smart in the in the tactics employ while they're counting on nobody else being very smart. That's right that's right and and really probably not carrying too much right but you know when you've been you've you know you spend a little money with them and then give them a target media file and they don't care if his on apple podcast or not is they're not going in hitting play and in in a in most part and not an apple podcast. That will the have like a thousand iphones sitting around. No all you need is a All you need is a bought to pretend to be an iphone or pretend to be an apple. Podcast APP need. It's just a script and it's a script running on a phone it doesn't have to be the actual ad. We'll talk a new seen those pictures. 'cause I've seen him online through right where there's thousands of rows and rows and rows of. Olaf owns that. No one's up to do that. No one's going through and clicking though is they're using they're running a program and making those phones do that so right right right and it's all gonna be unless they switch the IP's all the time half of them are going to get blocked anyway so are counted if they changed the there's many ways to try to trick the system right and if you're not really watching all those variables and doing the cross checking and when you do. This big spike shows up in his leg. Oh look at you. Let me just blacklist you for You know for the next ninety date or whatever and a lot of the hosting platforms are doing the exact same thing so you know your million downloads. Turns into one hundred and you know and it's if most times people are now just trying to beat the apple apple rankings. They're not actually trying to download numbers to be paid more. There is some muscles platforms. Won't show those numbers anyway. So yes always a countermeasure. Here's always counter. You just have to you know you have to be willing to play around a little bit. And he's it's funded to watch how they build their tactics and and You know become a how shall we say become a customer and give them a bucket to you? Know to to collect the information from so bullet but Anyway it is it is It is fun to watch but the going back to the youtube getting paid. You know. It's I wanNA Sergei three million. Let's do the math here on what she could have made. If she'd been a podcast or get or is that a lot of podcasters are getting three million nine hundred seven thousand downloads. But if she was you know this is pretty simple math year she could have potentially made about ninety. Seven thousand dollars on that On that single episode and said she made one thousand two hundred seventy five dollars in youtube. And here's the thing that's really really horrible and this is where you see were. Youtube is making money so while she says Youtube taken forty five percent he. Have you ever bought advertising on Youtube? It's usually four to six dollars. Cpm right so are they really doing fifty percent revenue split or fifty five forty five but makes you wonder does but nowhere near what a potential podcast can make if they could sell that. Mike inventory the stir the strip. The it's a completely different advertising medium or you get your video deep platform like doctors did out in Chicago so you know. Here's the thing is Kinda funny about that. You've got to doctors. Educated doctors the put a video up on Youtube that got pretty. Well covered it in the press. Almost across all networks and youtube took it down and D Platform these guys. These two doctors because they didn't youtube didn't believe that the what they were saying was true and alternative you that was based in nothing but a math that had come out of Stanford and a few other places and yet they d platform them so I go back to this thing about podcasting is you can't really truly be deep platform. D- Law you can't buy grew. Yep You might get taken off apple podcasts or someplace like that. It's rare that You know these guys didn't have a place to share their message other than that and guess what they got the platform off there because it's their platform their rules. It is a concern though if you think about it. Yeah I know. It's a reasonable concern in this in this world. Today he taught. Did you see in the podcast movement Newsletter pod pod move newsletter that they had an article about Outta monetize for beginners now. I did not see that. There's half the time again. I'm skimming that newscenter sprite. So would they have to say well they? I think they gave some wise advice. about you know about building your audience before you try and monetize Right which which is an important factor no matter what kind of monetization strategy that you take the the first one that they listed as affiliate marketing. Oh which has its own kind of stack of issues And then crowdfunding listener. Support is the other one that they have listened here adding up people button what they recommend. Patriae on super cast the glowed. Fm is another one but it wasn't listed here NFC kickstarter Indie Gogo. Those kind of platforms sell your products and services on your website. They're really talked about advertising. March here's the thing I think about affiliate marketing I've done a fair amount of it and well you have to be totally vested if you'RE GONNA do affiliate market I mean you have to go after after tooth and nail and You know you use commission junction or someplace like that and usually the the billy rewards are are not that great. You can shop around for products that you liked today that you're using that you can endorse For a long time I was a big fan of hurts as running. Hurts isn't affiliate. I did okay with it but I had to make a dedicated landing page. I had to do a number of things really to try to generate hurts affiliate tonight pound into my audience. If you're GONNA rent a car and it's going to be with hurts coming. Click on my bill and I said try to make a use case for my audience. A reason to use it and you know. The average person isn't traveling. They may rent a car once a year. Or maybe never maybe once or twice but people that are business. Owners sweat a lot of my audience. That was traveling a lot so they were using the hurts affiliate and I would make four five bucks a rental or something like that so breaks a lot of four or five bucks to make some money so you gotTa pick something the your audience is going to buy or do right right and then hammer it. You know and reminded is a pay for performance. Small Right Right which is certainly popular advertising methodology and the podcasting space. Actually kind of where this all started. Really if you take on an affiliate program like this you're really thinking on a pay for performance type of advertising relationship is what you're doing. You're you're a little bit more in control Then I think a typical pay for performance campaign right So there's some advantages on on that side it can also you can pick and choose which one that you want To to run with I think it puts the podcast and a little bit more control Which can be helpful. Yep So some advantages but you do need scale even the be able to get anything out of this but the point. I was at the things I've tried to line with over the years is that it would be stuff that people my audience would be buying on a regular basis and something that The Way I framed it was is okay. You can on our insider programming ignace center for two five ten fifteen twenty twenty five dollars a month or six point seven cents a day be an insider or or like on. My linked hurts is just like an in kind. It's just like a in-kind show donation I S it is. It's you're making a donation to the show anytime you use one of my affiliate code right. That's how to present it. You know it wasn't go by this. It was. Here's how you help the show by clicking on this link. Yeah I think it's a better way of presenting it right but it needs to be. I would love to campaign like that with the show a product paper paper. Yeah that's something everyone buys. Well everybody is looking for and unfortunately Amazon has cut their affiliate Their affiliates things by spy read. Everyone's complaining about Amazon's affiliate payments now. 'cause they've went down is this what? Amazon doesn't need affiliate anymore. So what what do your business than they can handle. What do you buy now on a regular basis that if we made that available as an affiliate link that you would click the the show? So you tell us. It's not sure we're going to go out and tell you by microphone. Mckinley by at once I want something you're buying every month or every week or every week that you can support the show just by clicking on the affiliate link and does it have to be Amazon. We can go find and we can find a affiliate deals all over but if you can train your audience well it could be like pet food diapers it can be toilet paper because you can put those on a subscription. Ron Amazon right in a regular thing that they just ship out the every two weeks or whatever it is so you have to find something that your audiences buying every day or every week or every month that day but get them to use that to support your show. It's a lot easier for because they're not spending more money and sometimes they actually get a discount book on that Lien or remember that Promo Code. The he's got to train him. GotTa train him to train him to train to use that. Click on that link and it takes work. You have to hammer that and every show. Don't forget when you get. Is You know for me? It was like I actually had an affiliate page dedicated affiliate page on my website. And I still have it. I called it. Something called the deals route. No that makes perfect sense. But it's not really deals. It's more like you know. Support the show and stuff but it could be viewed as a as a deal if it is in fact less expensive than buying it elsewhere and let me put into but that may not be the goal that you want to have with either. What you want to have is is the value is supporting the show that you you like right here. It is but I call it. I caught it Amazon getting a central dot com slash Amazon. And if I can the mind show the screen. So I included Suffolk. Hbo Amazon Prime. You know it except that you're you know income over here and Click on the link. Amazon Ainhoa Air with basically I get the commission every time you buy through this page and it was easy to set up right. It was another one. There was another painter ahead. If there's no dynamic ad insertion you have set up there. There's really nothing other than maybe going doing. A little voice Mention of it On your on your podcast every week. It doesn't even have to be a long pitch. Just be something you do with the beginning. The show the end of the show somewhere in the middle. Maybe you can talk about one of the products here. Here's you think as a strong connection with your audience. Here's another one help. When as the gem these were the supplements I was using and I was going through and this is I said you know I am not been in the gym for a while but this is you know these are the products I was using. And you WanNa you know. WanNa buy the product. I'm using when I go to the gym my supplements this is what you know like and buy it and actually the return on. That was pretty good for the health stuff so again it was in all again it was just trying to push the his every Maybe it's two bucks are three bucks or whatever service two bucks that's my Louis donation level for my show per month one product a month by Inter may get a two dollar affiliate sale and some of those vitamins may be only by every ninety days but still enough people. You can push that stuff so in one other place to go look for. Affiliate programs is It's a site called Commission junction. But it's at C. J. Dot Kasey date and they do have a lot a lot of a lot of affiliate programs. They've actually been around for a very long time So in in doing this I'm not sure about the commission rates in we're taught of you hers. It's all over the place. I have an account on. Cj and I. I do stuff all the time over there. But here's what I'm going to warn you about is that how do I say this Oh affiliate I know where you're going here but click the link. Tell your audience to come to Your Web. Page and click the link. Don't ever let them use Promo Code from. Cj DEAL BROUGHT MRS key. I say it again. If the if the bill you offer that you're offered is provided a Promo Code. Do not tell your audience. Click the link right. That's the that's all I'm saying about. Cj is clicked the link. If you don't click the lean can almost guarantee you you will not get paid if they just use the Promo Code on the website. They have to have a proof of your transact transaction line coming through that you actually drove them there that you're pro has if you if someone steals. Promo does all the time and put them on Promo Code sites but you'll notice on those promo code size off and say click the link to see the Promo Code. Well what they have done. I want to take this call real quick. And tell this guy he's gonNA coming back okay but Yeah I was looking around online doing another one. That looks kind of kind of interesting is one at Shop Pie. And that's a shop of FIDE DOT COM. They do have an affiliate program. But I'm not sure I haven't used it but I don't know but it looks like it does possibly pave early well-thought todd. Are you familiar with Sherifi affiliate program and not very much? But I did want to go back and we'll come back to shop by but I just want to say that We go to these coupon sites the say. Click the link to reveal the coupon what they've done is they've set their cute. They've set their referral code as a cookie into your computer and even though if you see that code. They've revealed in you. Go to the website and you use that code. That code may have been Mike Code but because you click on the link. You've set the cookie. The coupon site gets the deal right. So does whoever did it for whoever did it. I don't they trick you to come. How long the cookies laugh? A some of them are thirty to ninety days right. So so don't buy from you know again if you ha- if you're you make sure your tell your audience and this is critical again. Come to the website. Go to the page. Click on the link by the product. Now way had to work with daddy is I told go daddy. I trained my audience to use the Promo code which I did never told him the billing until manager years go daddy enter the Promo Code upon checkout because when they switched me onto a new system three or four years ago all of a sudden my referrals went down and it was like something's wrong. Something's wrong use. The Code USA couldn't have dropped eighty percent and one month it's impossible. I said I've trained my audience to use the Promo Code at checkout and Lo and behold they went back and look and say Yeah. All we were looking at was your link. Click through not the code entry and they had to go back and recalculate. They'll don dumb not that I'm I'm just what I've just gave you. Everyone is I mean like you may never heard this before. And if you haven't this unserious insider baseball stuff in affiliate the said. Don't trust the code. Trust link right because that's GonNa that's GONNA associate that transaction to your account to your account row accidentally bread at somebody else's account and if it is if you want to summarize what you if you've been shopping somewhere on that let's say you've been looking for something on Amazon right and I've convinced you go to Amazon to buy that product. I you have to. You gotTa Click that link. That's the key to get your audience trained with that link now because sometimes those cookies get set in Amazon. I mean I've I've I've seen the same thing happened to me. Were and it's good for you and as bad for you assault the same time. I mean unless you point to you. Know CUSTOMER COMES IN. That has done the same thing with another account. It'll actually show up on the screen of Amazon's web page saying. Do you want to donate to this or this as a default so and and that's another thing is important too if you ever run a podcast campaign through a and they require you to have a specific hyperlink on your website for and they're also giving you a Promo Code always always always promote coming to the website and clicking the link on the website right you know versus just going to the website and checking out with a Promo Code and I've only learned this because of some minutia that I've learned over the years on. I use that code. Use My code. And how come he didn't show up? Oh Andy Quick bullying advertisers. Don't like the Pay Commission on affiliate deals. Let me say that again. Advertisers do not like to pay commissions on affiliate deals An- anything they can get out of not paying they will they will. And it is in the fine print somewhere it will have said it's it's in their best interest not pay out as he didn't. Hey they had to pick that up on a Promo Code. They could have picked that up on coupon dot com right instead of your website. The cost of customer acquisition low. You get ripped off. I could write out. I could write a mini baton. This so just. Click the link. That's all you gotta remember. Then you're good all right. So what was he talking about shopping by? I was just going to mention them. As a you know for for some podcast. This might be be an interesting opportunity to because what this company does sell shopping carts of sorts shopping store experiences and they pay like you know for certain shopping experiences or e commerce experiences they pay really high commissions like like fifty eight dollars for someone to create a shopping cart experience or two hundred dollars on a commission for somebody to set up a premium shopping cart experience. That kind of thing. There is different levels if you think about the the popular e commerce platforms out there. This go check if they haven't affiliate bring especially if you like them right and that says he. There's a tie in with the topic that you have in your program as well like chop if I would be. Great for a podcast. That's Ron trying to help. People start businesses and make money with some sort of a product or service that they're trying to sell but they have a podcast that their friend promoted for so anyway. It's you just seemed to be creative on the stuff based on your your genre that you're focused on and I think too what you'll find is that And this is some weird dynamic. We've talked about on the shelf. I pay you to do a campaign seat CAM- campaign. We're you're promoting the should say red bull right and I'm paying you twenty five dollars a thousand promote red bull and then I come to you and said that I will pay you a three dollars for every case red bull you sell as an affiliate invariably you will move more red bull when it's a CPM campaign then you will as a CPA campaign now. Why why is that? I've seen this a hundred times. Why do seep Kim campaigns perform better than CPA because from CPM campaign? You're trying harder. Because you got to meet performance. It's something psychological in seep yet gain. Just like I'm going to get paid whatever. So it's it's a tone difference in selling red bull and just that's just an example but it is a tone different and you may not notice it but you're if here's here if any of you have the secret and how to make a CPA campaign performance could've as a CPA seep cam- campaign. Come to talk to me. We will make millions of dollars together. We will make millions of dollars together. Serious figure out the formula figure out. What do you see that rob? Oh yeah definitely definitely. So what do you think the dynamic is there I did just a matter of driving value advertiser and driving value and getting people to buy right okay. I don't know what you think. What's your thought. I think it's I don't know I I just think it's a the way come across. I don't know. Yep Yep Yep I agree with that I mean. It's all about trust building and getting people to have a feeling about what what your connection is with them that makes them want the support you Anyway where we at time where we were okay We're doing okay. So what else say ways to make money in that article? Well it was was crowdfunding paypal button. I like the pay button. is probably the the simplest solution. Right I'm not a big fan of the patriotic model as you've got a really big audience right along. People are people the counts. I don't I think a lot of people have pay PAL downst- by don't think. A lot of podcasters used EPO on their website. Though I think they would rather go and think oh this is going to be great. I discovered a patriot. Will why why do you need to go to patriotic? Do this when you can promote your own listener. Donations support you. Pay Pal on your website in your in. Full Control of well-controlled br They have what's called smart buttons give customers the option to pay with PAYPAL VIM. Oh Hey pal credit or major credit cards or debit cards on almost any device. That's actually pretty powerful at their when you think about it. So let me see here That says okay. Donate I accept donations on your website and just go in there. And that's what I do with the pay pelling donate right and it's really as simple as just signing up for that and getting the the embed code and putting it on your website. It's really simple as that. There's different size buttons that you can get large. Small can be as simple as just DONATE LITTLE ICON. That you have. But there's a larger version that lists like visa and discover and American Express and stuff. I've just got a little landing page with all my stuff in here. I talk about it. At the end of every show brought down over getting center dot com slash insider become an insider. But and I have plans. They're basic they listed by united. I have a a tier system. Another stolen idea from no agenda got the Hana levels a warrior level the level the small the WHO plan the big Kahuna Pan and the Ali Pan Plan in World Council. That's that's right once you elect up once you get the point where you've donated in. It's just same thing when someone is donated a thousand bucks a show they get a they get a in. I know agenda. They get a night ring with us. They warrior trophy and also I. Warrior Club is actually what it is with shark teeth but in it so So that's what we do with my show. At least that's how I you know little by little it and again little by little right word right right. Things don't grow like rock. No not at all and you know and it will slow. It's funny because I say Hey. You can donate to five ten fifteen twenty twenty five dollars a month. You can start at six point seven cents a day. You know you'd think six point seven cents. A day would resonate. Because that's you can't do anything for six point seven cents a day but you can. That's in thirty days. That's two blocks. You have you know if you ever thousand listeners. They're paying to two bucks a month if you can get a thousand listeners to pay two bucks a month. Let's talk again and you'll have a thousand listeners. You're probably only going to get five three four by percent you can get five percent to respond and donate man winner winner chicken dinner that's That's huge the. Yeah but you know. He's him when someone's got one hundred people. Listen they're showing me. You mean only five of those or three to five of those will donate your the Thrill Yup and they are super fans there p. One they'll be there forever but it is true. Some of those will donate more than two dollars jets right like I've got a number of folks that do the twenty five dollar level. I have people that come in and give me a hundred or two hundred dollars once a year. You know so and again you know when you get a two hundred dollar donation. That's that goes a long ways remorse show but both that'll cover probably all your hosting costs. That's right you're yeah. So you know Geek. News Central Road Just the website and the blogging in everything is about a thousand dollars a month is my upbeat bird. Heat new central for all the articles web hosting everything. Just I think about five thousand. Sixty seven is about the normal. Seven hundred dollars is my monthly bill on that. So you know the goal is with. The donations was to get enough donations to pay for the website and the writers and everything now right sounds about right but again with the scale that you're doing that little by little they come in right. It grows over bill. Fourteen years whenever biggest donators this shows listening right now Aileen. I think she is number one. I think she's the number one donator to the show so we want to think Eileen for her contribution to the show to the new media show right so we do want to thank you yes so anything else going on with UTAH. You're you're are things opening up in your world. A little bit up there in Michigan now in the car wash across the street did for one day. I don't know if they got cited and closed down or not while But you know it's we're in the middle of week seven here so Y- you think about that everyone. I don't know how long he has been locked down. But we're in the Middle Week seven and the spirit. Lusa along right and I think what I find rob is when I when I got a full schedule. I'm good but if I've got an hour or hour and a half between meetings our task or deadlines man my mind kind of ood. I have to like get up and walk around I. It's true because display. What do you agree with you? The breaks all the time. Yes Yup Yup and if nothing else just go stand outside and look around for ten minutes you know because if you think about the normal being in the office he probably get like six and a half productive hours during an eight hour day for you. Know because you're you're talking PA- workers your you know. All the other minutiae going around distractions. You know those little side conversations that you listen to for five minutes or you know all that stuff so and were home alone and I. I don't have no kids here. You don't either so we don't have kid distraction So maybe the folks that have kid distraction. Maybe that's there. Oh my God you know. Please please please let me go back to work. Because you know they they're just the kids are driving crazy though A blue tell my son. He's got some projects he's got going on. I've been checking in with him but it say You know they're out of school. The little school were. It's not like the same level of stuff and I'm like listen you got. Sat test coming. But you need to be studying for that and this. It's really hard to tell a junior that. Hey Bud graduations next year Time TO BUCKLE DOWN. Because you know this is right around the corner and with all this disruption right by there's a lot of disruption going on right now a question about it and it's so. I I you know again. I'm luckily my house and I can come here and work during the day and and that breaks makes me get up. Pick shower shave my head in you know. Put some deodorant on and and come into work. I was teasing one of my team members. Sam like You'll scruffy you know so I feel like I said just let your wife have a wack at it. See what happens. I said the worst youth could be like this. You know what I saw. Actually there was a post. I think it was all social media. I think on twitter. Whatever it showed a screen shot of what these guys that are doing a live. You know zoom video. The camera the camera was accidentally pointed a little too low. He was wearing or underwear. Wasn't wearing pants right. Yes underwear yeah. He had a suit on or something had a jacket. And you know it's funny because we were doing some stuff I've got a record some videos here and The my marketing guy says you have to wear a jacket and I said well at least I could hide myself. I don't have to wear a dress pants. He's like please. He says If you're not dressed in this is kind of interesting he said if you're not dressed completely you will not or trey the image. You're supposed to pray he said so. F- half-dressed you'RE GONNA you're not gonna be like portraying what you should portray so he said please but in dress shoes put on your dress pan but assured. Panatta tie where the jacket through the video then change. He says as he's like it's he's kind of referencing. What you had referred to rob is that I could be wearing. I'm wearing pants all right. I'll stand up. I got blue jeans on right. Okay so that I could have been for the right word but I could have been. I could've been sitting here in sweats and maybe you are. I don't know. But here's the thing it's like if you don't get up and get dressed in portray the part you won't express the part. I thought that's probably pretty true right. So what you're trying to portray. I mean I'm I'm wearing sweats. As my whole APP it been right. But it's a it's a full aphid. It's not an assault like you know. Like rough sweats or anything like that. It's a black fine so I mean beeps or portrays almost like slap rob comparable that. That's what I like. I am proud to say on. One Para sweats and they have not escaped the bottom drawer my dresser even during the winter of both. I just I don't know I'm not not as wet. Kinda Guy. So it's it's hard to take the pineapple and transplanted to Michigan where it's cold. You know it's kind of it's I can't wait for is in about two weeks when it warms up here. I won't be shy. I'll be wearing shorts. You know flash in those leagues. No he won't be flashing lakes. My WHITE DWARF. The you know the shine coming off. My head is enough anyway. We're all over the place today We didn't open it up for anybody. We only got about four minutes left. Zimbabwe left they WANNA call in for a minute or two weeks. We can do that. We should open this up earlier. AGAIN. I know you've got a hard stop too so June C. pod to GNC pod to and literally we do have to end at at At four thirty. So you've got just a few minutes if you WANNA call in and say hello I know. How hard did you have like immediately call starting right after we get off here pretty close? Yeah hopefully but I did kind of tell them that could float a little bit all right. Well I I've got a few minutes afloat to but not much so but if you want to call and say hi. We'll be back with you here on Saturday Saturday. At twelve eastern nine. Am Pacific Rob. Gets the sleep in a few hours in the in in Mosey into the chair about the eight. Forty five eight fifty in the morning so but Y- Anyway I hope you've enjoyed the show today and We'll run this right up to the end of the clock. Bit any other secrets. Anything coming from Lipson Andy New announcements. No I keep saying that. There's things going to be announced in. May So we're getting close to may not sure when in May but that lives in staffer. Is that just normal? News staffer vendors other other. I've got some big announcements coming to but I've been pushed back. They say well. It's not so critical that we announce on the day. Let's make sure everything's completely ready. And I'm like pouting like little kids so I'm hoping we have something by May. Fifteenth should have my my full kind of lighting and setup. Done by Saturday. So we'll see how it turns out who knows. I might have to get a new video camera. Well do you have an old handicap or anything not really. Oh Yeah. That's that's tougher so yeah we'll have it robs looking for video solution that's better than his. Webcam. So maybe I guess you gotTa look for a Webcam or for Handy Cam. That will plug into a and I know you do use hd my then you need a converter. So ADMI USB converter Max Maxwell or Max L. OR MAG. Well are the ones I use Their little pricey but it goes basically your HMO cable into plug USB N. in it shows up as a web cam madge well or something like that. You do that. Search find let me see if I we've got about a minute year madge well a think. So for all those that are wanting to maybe Upgrade their their video experience. Yeah so it's an Emmy G. M. A. G. E. W. E. L. USB capture HDMI. Let me hurt your pocketbook gear. So is m. a. g. e. m. a. m. A. G. E. W. E. L. Now there's other ones here. Usb HD my after that's much cheaper there's some for wow look at the price on that Us Wow this at great price. Twenty Nine Ninety Nine. Oli Sons for ups now. This is for This HD USB. That's that Dude. That's an incredible price. Oh your USB HDMI dapper. So that's okay. Dad's like two hundred dollars cheaper than that. What I was just referring to for thirty bucks. I'M GONNA order a couple of these so there was off of Amazon. Yes on Amazon Yeah. That's an incredible price. That is wait a minute is oh no no no no no. It's not a capture able converter. Oh it's not a capture. Sorry I don't think that's GonNa Work Olin. Then how is it? This is what I'm looking for and this is the one. I'm looking for a USB CAPTURE. Hdmi VIDEO CAPTURED DANGLES. What you're looking for is HD. My video captured. Deng of this one. Says it's not of not available but this is the. This is what I use here in the studio. They've got some different versions of this. Oh yeah so that was just an extension but any hey work. We're out of time so everyone. It's TATY BLUEBERRY DOT COM Geek News on twitter and on twitter at Rob Greenlee. And that's with trees and you want to send me an email Senator Rob g at Lipson DOT COM. Happy to hear from you. It's been a pleasure ring. His show will see annex Saturday. Everyone thinks her being your take care. Be Safe and US know if you WANNA come on. Let's no we'd love to have you on the show and we need to start working. I get some guest anyway so everyone take there was he next time bye bye.