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Each. Hi, everyone. Thank you for tuning into the two hundred sixty I f Assode awards chatter the Hollywood reporter's awards podcast, which is now, but one of four podcast that comprise the Hollywood reporter's podcast network. The others being it happened in Hollywood behind the screen and TV's top five. I'm the host Scott Feinberg, and my guest today has had a professional journey. Unlike any other Morphing from one of the first YouTube stars to an internationally popular stand up comedian to filmmaker. He is currently the toast of Hollywood for his feature writing and directing debut eighth grade a drama about an anxiety riddled thirteen year old girl during her last week of eighth grade which proved one of the most critically acclaimed films of two thousand eighteen clocking in at ninety nine percent on rotten tomatoes dot com and a breakout arthouse hit costing two million dollars. But grossing close to fourteen million he has been awarded the Bingham Ray breakthrough director Gotham award best direct toil debut, national board of review award and best. First film new. Foam Critics Circle award. He was nominated for the best original screenplay critics choice award, and he is nominated for the best original screenplay writers guild of America award and best screenplay spirit award all for a film that crack best of two thousand eighteen lists from sources ranging from the national board of review to the American Film Institute to former President Barack Obama, and that may have more accolades still to come Beaubourg him over the course of our conversation at the offices of the Hollywood reporter, the twenty eight year old, and I discussed the origins and implications of his accidental YouTube stardom, how performance comedy alone in his bedroom compared and contrasted to doing so in front of live audiences how his own intense battles with anxiety motivated him to look for a way out of stand up and ultimately to write eighth grade plus much more. So without further ado, let's go to that conversation. All right. Thank you so much for joining us. Appreciate it. Absolutely. We always begin with just a few basics where were you born and raised in. What is your folks for a living born in Beverly hospital Massachusetts raised very near there in Hamilton, Massachusetts, thirty minutes worth of Boston by father works construction. My mother is a hospice nurse, and can you sort of paint a picture of your childhood, generally? But also specifically where you might have been what you might have been like in eighth grade or self. Interior broom closet. No. Yeah. I mean, I pretty basic sort of childhood. I don't know. I think it was pretty nothing to particular sports play sports a lot as a kid that little bit of theater where you very tall. Even then. No, I was much shorter. I started small, and then I got gradually taller, but I actually wasn't like at eight grade. I wasn't actually even particularly tall. I'm six six six seven and this is actually need with stunted growth because I didn't hit puberty for a while. I was supposed to be like six ten or six eleven. Yes. Thank god. But eighth grade I was sort of average and then like Zoff more in high school. I grew seven inches. I had stretch marks on my spine from growing so quickly. Yeah. But it was like, it's pretty basic. And even eighth grade wasn't even like a seminal time for me. It wasn't like stressful. What software highschool is more. What I started stressing out, but eighth grade is kind of sick. Yeah. We didn't get to go to DC like. Like, all other kids, all the other grades before me the first year that didn't do the class trip to DC. Why did you not get to go? I don't. 'cause like why were you sending eighth graders? Do. Do like eighth grade trips that feels extreme feels like way too young for an entire class of people to go to somewhere else, not even people but children, that's the thing. Like when I was in schools going back to these schools to shoot the movie the thing that struck me the most was like, oh my God. You do the kids realize how much they outnumber the adults. Like, you can't believe that orders maintained. When you go back as an adult. I guess when you're a kid you just like believe in the system enough to work but going back to the dolphin like thorough like twelve adults in a thousand kids here or there were like three adults in this room. And there are eight hundred kids in an auditorium, like let alone the you're going to bring a class of whatever three four hundred kids to C, and they're gonna come back alive seems impossible. Will you mentioned that it wasn't until sort of junior year high school that you started to feel stress? Let's talk about that. Because you've. Been very open about the fact that you battle the anxiety that was part of the motivation for doing grade the movie, but yet what I what I don't understand is how person who feels that way would still gravitate towards performing which I understand you did at home you did at school even something which I'll leave it to you define called competitive theatre. Why would somebody who gets stressed out in the world? Choose to put themselves out in front of the world yet. Competitive theater is basically a system in which young people compare the quality of capes it just sort of Cape thread count is sort of the competitive nature of theater. No. But yet, no I think a lot of anxious people are attracted to the arts. And I think a lot of people are anxious period too. I think anxiety is a pretty universal experience. I mean, not anxiety disorders, which I do feel like I impart have I don't have a severe anxiety disorder, but I have had panic attacks. Something not everyone in their life has happened when you were hospitalized not. Irregularly in highschool hospital hospitalized is probably an intense verb. We just thought I had stomach problems because every day of subway. I just be on the toilet. It would just because I was stressed because I was worried I was going to be. Plus, I was very sort of a problem. School kid is very very stressed about grades. Very stressed about my schoolwork. This is at lake an all boys high school, there was very academically competitive, and and it was sort of like in this sort of awful way is like from your first class there. It's like are you going Harvard? Are you going to Harvard or not because everything that you every be you get means you're not going to to every a minus? You get me going, which is so awful. And even to like, I did like work for four years to try to go to Harvard School like that which is like not to like better educate myself. But just so I could like get the sweatshirt and then say, hi one, I'm smarter than you all I could so bad like such a bad system to be in and for the record. Oh, you did get into Harvard. Yes. Yes, I am better and smarter than everybody took me a long time on learn that sort of stuff, but that's kind of America, right? Just like achieve achieve achieve achieve or whatever. And or just like pursue things for the sake of the achievement and not for whatever it would be about. You know, they're like people would go to Harvard thing people. There are probably people that want to go there and better themselves and educate themselves. I shouldn't have went because I was only going there for the bumper sticker. And but I guess even in high school when you're feeling all the stress, and as you're saying part of it is just working to get into college. I don't know how much beyond that you were thinking. But where are you at that point known as like funny guy? I think I mean, I was like a class clown person. Well, maybe I was I don't know. I think the class Khanna's like more on person. That someone like probably just like with my friends privately more. But I was I was also more. Yeah. No. I thought it was funny. I mean, I love the that's I really loved that was the thing. In high school that I could feel like was pulling me towards if there was a higher calling and not higher. I mean better. I just mean higher as in front me personally deeper that like the way I was participating in this thing. Even though of course, I wanted to be really good in the place in wanted attention. Let's go because you again, we I don't think we address the fact so you're feeling so stress and social I don't know if you could pinpoint what was driving that. Or what does at that time? Rest stress, but it was like I would do theater, but I also felt like, of course, I'm nervous. Like, I'm out to go on stage in front of five hundred people, and I'm sixteen like, I don't know who isn't nervous during that. So, and that's how I still sort of see it is that like, I don't think it's necessarily anti-theft to it. It's definitely makes it difficult. But also like I hope it's the very thing that makes me nervous that makes me percent enough to participate creatively in the way that I do in the thing. So it was never I never want to try to let on people that I suffer from severe anxiety disorder. I wasn't like crippled by this thing. It was just it was something that later crescendo sort of my early twenties. But in high school, my performance, anxiety, quote, unquote, might stagefright was very very manageable and wasn't really it was just, you know, regular old nerves than I was twenty three and read a panic attack on stage, I panic attack of my life rather twenty three so and for a lot of people I think for men can be late in life. So I will so. Back then as you're looking ahead to your future a little bit, even perhaps thinking beyond college. What I understand on the one hand, maybe the idea of comedy in some form was on the radar. But it was also it wasn't like that far ahead of being a pastor. Right. Well, yeah. Oh my God being a passer yet. I don't know at that age. I mean was very very young sixteen of is on the cool like atheist train because I was like I thought it was very cool. What tipped the scale just being fifteen anything like you figure the world out or something? Right. But no one was seven or eight I loved church and thought it could have wanted to be a priest and just because they were the only people I saw there like sitting around thinking all day and talking and I just love talking about that stuff. And it's something that like, I probably do in my normal life too much, which you just like talking nonsense out loud. Just trying to think it was it was sort of my first foray into deep thought, which a lot is for kids like God and goddess exclusive for children at all. But like it's kind of inches. The kind of the first time kids are allowed to think very deeply about things. So what year were you born than ninety nine hundred ninety. So you really did grow up with the era of. Computer in the home and the internet, and eventually, I guess would cell phones have been a part of your. Yeah. A Motorola clunky Motorola, phone in like seventh grade like a palm pilot for year like so but smartphone was junior year or senior year of high school was the first I remember, you know, the first iphone came out when I was a junior in high school, and that sort of the moment, what's when the internet is in your pocket, really the internet in the browser forms in your pocket. And how do you think those aspects of things shaped you were you somebody who growing up was always on your phone or computer like of playing snake or like texting motor like the phone? I hadn't middle school was not that much different than anything else and the internet like I'd instant message, which which was its own thing. But instant message was on your computer wasn't on your phone is dementia instant messaging aim or whatever was like this little self contained version of social media for a couple hours at night, where you would you know, have braver conversations than you would in real life. But it was so isolated it. Really is like not until the thing. I felt in the last four or five years working on my brain. And which I think is working on the country's collective brain. Definitely was not around. When I was definitely not. I really think the big thing happened insanely when I was like twenty two now how the Twitter Twitter Instagram Twitter as Asian of all conversation thought, the central conversation of our culture being Twitter. I love one thing you had said, we're essentially like the version of your doctor turning out to have been a smoker is gonna be, you know, an adult drink Twitter. We'll be like that'll be like it'll be like. Yeah. That's what it feels like my doctor used to smoke the same thing as like my shrink head head a Instagram account where they it's like, but that's the that's the option you're given though you're given like participate and be miserable. Or don't end does. Exist. Obliterate yourself. Let's euro in on a very specific date, December twenty first two thousand six the your sixteen junior in high school still living at your parent's place. And I guess up in your bedroom. What motivated you to record video called, quote, my whole family thinks I'm gay close, quote and upload this to this relatively new thing at the time called YouTube. What brought that about well. I had something just so incredibly subtle and creatively airtight that I just had to express a piece of media that I knew would age perfectly over the coming decades. But yeah, I mean, I was sixteen. I had written a funny little thing. I thought was funny, and I wanted to show my brother who was a college. And there was this new YouTube or you could share a video. There wasn't any like model for veracity, whatever at the time. What did it take technologically to record and share video ham quarters on a stack of books? That's like what it was. And then like uploading it at two forty p. It's like the most such bad quality. No, Mike or just using the external Mike of the camcorder that's fifteen feet away, my echo bedroom. And then it was like, I think like a week later had like four hundred views, and it was like, whoa. That meant like if people in my town seen and then like three thousand the next week because the next town had seen it. And then it was shared on the cycle, break dot com. And it got two hundred fifty thousand day it was like what? And then all of a sudden became abstract. And then we'll let's break it down a little more. Had you done cheeky songs before backstage at my theater. Yeah. With my feet or groom. I would just play little songs that I had written. And I've been I've been learning the piano for a couple years, and I used to do this thing, which is so funny. It's like so against every rule of how you should posted optimize things on the internet. The way I would post my videos, I would write like three songs at a time. And I'd released three videos all in the day like three separate songs and another batch of three which is what I loved about. It was still. Pre-algebra so pre op deke's and now like everyone is like no no posted at nine AM eastern, or whatever. Because this is the peak time for this. And that and it was back in the day when we didn't know anything and it really free. It wasn't like I want a lot of people to see us. It was just a vehicle to get it to your brother now. Now, that's probably disingenuous. Like, I, of course, wanted people to see in the back of my mind, I wanted fame like like any American wants fame or not any American, but certainly a large amount of and part of the generation, do, you know, the shift happened, I sort of television show about where it was like around two thousand four there was a switch of the number one answer for what he want to be. When you grow up was famous for kids. It used to be like a doctor. What do you think triggered that reality TV, probably probably reality TV, which abstracted fame completely completely disassociated fame from the service provided that would make someone famous now you just are famous for being. So that's very interesting. But makes this so interesting on some textual level. I guess is that we are hearing. I think very valid legitimate criticisms of the internet and fame from somebody who became famous through the internet. So let's go back though to how close we came to that not happening because that night your sister. I guess intervened really dug into stuff remember that story. No, I post the video once and my mother would be taken down. And then I posted it again with some edits which were correct. She probably saved me like an entire like press cycle. Duri all this thing by taking my the videos down of. Yeah. No. Yeah. My mother made me take it down that she should have. You know what I was doing? I didn't know what I was doing. So as you said that I you to video eventually really blows up. Thanks to being just picked up by the light, break dot com. So that's another good lesson for people that you know, you may not intend it to go everywhere, but it can things go viral. But that one two hundred fifty thousand views in a day on words from there. How did that affect your thoughts about YouTube where you now I should keep doing this? Because it's getting a good response, or what was your feeling at that point? Yeah. It was like I should write some stuff and keep posting it. I guess and your friends and classmates sort of knew you now as the sky, or what kind of not really my life didn't really change that was the sort of immediately true thing that was like, oh, yeah. These abstract like huge numbers on one hand in my life is the same. The other sort of continues to this day of just like the weird abstract way that fame or attention manifest in some ways and doesn't in others looking back. I'm not proud of myself. But like I didn't lean into it in a way, I could have you mean like, I was I was junior. I was offered like a decent very decent chunk of money for junior high school that had one hundred dollars in savings account to write like a song for Carl's junior. Right. And I like didn't do that. And I look back, and I go like, you know, Mike, happy a little bit of integrity back to know not to do that. But also, I really what I did know which the one thing I'm very happy new back them, which is that like even though I'm getting attention right now. I'm like, I'm nowhere in my creative journey like I'm just the beginning of because you can see people on YouTube where where they get attention for something. They may when they're sixteen and another thirty have been doing the thing they were doing at sixteen and I knew that like I'm getting attention for this. But like, I really need to grow. I don't really know anything about this yet about writing about performing about those them. But at the very beginning of sort of that journey. Well, let's just keep it going chronologically. You continue to put up other comedic often musically. Comedic videos, dealing with everything from the KKK to Helen Keller. And. And getting a good response. But what was the point where it did become professional viable Jesus. Two thousand six I disavow I disavow we're not judging just oh, you cannot speak for the other people who judge. Yeah. Unsurprisingly Scott are not the sole curly. So disavow Justin Bieber during this. I don't recall, I don't recall. That is. So you mentioned passing on the Carl's junior offer. There was at some point Carl senior. Took with relish. But like you did at some point. You're getting outreach from from the business right of comedy and show biz. At least. Where did that come from from like a Email to my school Email account? Like, I'm an agent he was at Gersh at the time. And he's like I represent Joel McHale. Cool. I love kale, and he's like I'm interested in you for. I don't know. It's it's more professional miss. The first thing ever was got probably seventeen he said come out to LA Jones doing a show. And I think you do a spot in his show. I never performed live ever. No, no, I done one or two performs as the community house that my like my house and people like dozen cans. Yeah. So we flew away we stayed at the Hilton garden or whatever it's like. And Joel was doing a headlining show at the Melrose, improv. And I did a set five seven minutes set. It's taped. It's it's actually tasted on you to and you're seventeen and how are the other comedians training, you I just remember incredibly kind. I've ever like Joe was so kind and it went, okay? And then he sent me to open for Joel on the road. But actually the tape gig in London as well. But was myself time onstage, your what are your parents saying you're still in school mother saying like hang the towel backup? Because Bill change it over like, she's staying in the hotel with me, she she came out with me father. So now, though when you're getting at not even legal age, you're being asked to come out and do things professionally for verse timer that was their conversation. Like, this is crazy is this how you should be spending your time or. Yeah. I mean, they're very supportive. They're very supportive. My brother like in. My sister played sports a lot, and they would support. There sports. This is like my version of sports. I mean, there were also my mother was looking at like Hollywood. I don't know the seems like like CD awful, you know, I don't know like sketchy place for child, and she was correct. But but so she watched me, you know, they definitely like were there in the beginning. And you sign with the agent. Yeah. Or patch? Sign any thrill. But yeah, I guess the first. Yes, real professional opportunities. Are I know there was this deal with comedy central rate? Yes. So man so open for Joel a bunch like five or six times which felt like a bunch to me. It's crazy two thousand theaters whatever and him, gigging Vegas and gigging Boston. And and you're missing school for them. Yeah. Was on the weekends of school yet. How I would like like driving down to Philly with my keyboard to play at this theater. The Keswick theater so beautiful theater making some money making some money. Yeah. Yeah. Definitely make some money. And then went to just for laughs after graduating, my senior year July may now it really feels like like guy, so funny. Like now recall these stories, but so much distance than actually can recall them, and not, you know, not have anything wrapped up so graduate high school two thousand eight in June went to just last festival in. Montreal in July seventeen and I met Judd. They're doing a show, and we got a little script deal going to make something of a sort of anti highschool musical thing. But I did. Yeah. I did a comedy central presents because the half hour special. I remember that was three days before my eighteenth birthday that was very exciting. And that led to what was actually a deal with them to do several things with just like an album like a four album deal or whatever which I think I've only done still only two of them Jack van though at comedy central records. Great guys not there anymore. We have the youngest comic ever to have a special on comedy central. Right. I would hope so. Given these give it to me, let alone anyone younger than me. But I mean this thing that was literally my like seventh or eighth time onstage. That's what's so funny. It's so backwards and stupid and silly. But like, I can't I if I saw that I'd be so embarrassed. But. I like to think I put in the work. And my sorta ten thousand hours just after the fact, unfortunately, I got the audience, but we in fact that the thing that brought you to people's attention was comedy that you did in a room by yourself on camera. And then the thing you ended up doing very soon after is a totally different art form of performing live in front of people. Yeah. But there's something similar in terms of like not making films and posting them. They were uninterrupted one take Macama on the thing that I perform the song in three minutes and go over and turn the recorder off. So like, they the songs were performances in a way, I'm saying they weren't like it wasn't cutting to different angles and stuff. So they were very easily translatable to the stage. And I think is nice because I didn't cut my teeth in the stand up club in front of an audience giving me immediate feedback because I didn't cut my comedic chops with a constant. I like kind of didn't care what people thought a little bit. I kinda head to people that were into my weird little stuff that I don't know if they would have found me in a club. And so so I still like when I would go and do my stage shows, I was thinking of them like I was performing them alone in my state shows theme of them, whatever is being alone being isolated having a disconnect from your audience, which I probably I had in the fact that they weren't saying too. And I like that about my standup that my standup isn't just the distance between me and the crowd. I think because I love Santa comedy. I love stat of comedy in comedy clubs. I love that type of comedy. But it tends to ask for specific things and get a sort of maestro party hosts type personality, not always. But there's just like it's not the same. As what I felt like I was doing which is more close to the world of theater, which is sort of writing creating something in isolation rehearsing it making an invention. Showing into a crowd. And then as opposed to stand up, which is like kind of being worked out with a crowd all the time. Right. I guess as your professional opportunities and comedy were just starting while you're still in highschool you you're literally simultaneously getting ready for SAT's and applying to colleges, and we mentioned you got into Harvard got into Brown. At sounds like the one that you plan to go to was NYU cash and actually signed up to go to that. And it was going to be experimental theater. So that that is so sweet my parents because legitimately. It was like, you know, we're not sitting on a ton of money, you know, but it's like to go to NYU was forty grand a year to go to Harvard was like four because Harper has such a huge endowment that they don't need to. They don't need to issue or something. And basically like you submit whatever the thing, and they like just you can just pay kind of what you afford or whatever may. And it was like it was so much cheaper to go to the school that will you were that committed to get into experimental theater. That dream Harvard was now secondary to doing errands to be like, right? And I tell him on like, you should've totally which they just trusted me and like new I was passionate about it, which is so sweet. And so so kind so you graduated from high school you said two thousand eight two thousand nine was the first standup special that you had on TV with the comedy central one. Whereas whereas words two thousand deeper gloss over some you wanna go. Really? To answer. Your your first videos question. Yeah. That's that's after between the Sundance. So two thousand I was the first one two thousand thirteen was the second one on YouTube called what? And then two thousand sixteen was the third one make happy on Netflix white was on YouTube, and Netflix, which is very cool. I went to Netflix. And I was like we'll give you this much money. If you make your special here, whatever, and I said what if I posted on YouTube as well for free. Can I do that? And they said like, we'll give you half. And I was like it was cool. I covered the expenses of the specials important you put on YouTube. I thought it was like some cool statement. I was making the no one noticed it like everyone thinks that like it has like my posted the show is like ten million views or whatever. But people just think it's like a pirated version of the the actual statement. I was making which is like I'm gonna post a special for free. And I even didn't put the ads in the video which again notice lesson. I learned that like so it wasn't like let's give back to YouTube that I came from. It was it was like I want to like put my whole special on there for free as the statement. But I'm saying it wasn't even seen as that. Because people don't even notice what? The day was. It doesn't matter. I also with that special particular. I just felt like I want this to be seen. Yes mart. Because you knew that does work that way with YouTube. You can go go very far and wide quickly. But so those three stand up specials on TV. Plus, you're still touring doing live stuff like bro comedy twenty ten and twenty thirteen. But so twenty time was the first time you go there. I think you one two ords one of them quote act most likely to make a million quid close quote. So there's it's obviously it was going. Well, but the second one in twenty thirteen having already done at least one maybe even the second of these filmed specials, you go back, and I would think you would have had more confidence and self assurance and whatever. And yet it sounds like that's where the onstage panic attacks started. Yeah. We'll the fringes pretty lated specific experience. That's pretty stressful. It's actually the only thing that's comparable to the thing. I've been going through right now with the sort of. Awards circuit thing, which is like the fringe festival. It's it's you know, three hundred shows all battling for audiences the first year. I was in this place called the pleasance in venue called the Queen dome, which has little hundred seventy five seat converted room. That's convert into this little round theater. The way it works. You do your show you get reviews, and there's a huge huge mechanism for reviewing comedy in Europe, which there isn't over here. And it's why I connected to so much comedy over there. And I think that the actual system of review of comedy, which is very intimidating, obviously, also like a dignifies comedies an art form over there really doesn't over here. Anyway, you get these reviews than what you do is you cut out your reviews cut out your stars. You put them you put them on all your poses around. The thing that good review shows seen the battery shows don't really run into ten which is nice, and then twenty thirteen I got put into the nine hundred or eight hundred seat theater, the Pleasants grand big place in ten ten. Run show there. So that's eight thousand tickets sell Scotland, I go in there. I've only sold the first show. I've sold the first show out with everyone who's ever heard of common. And then you know, I have nine shows the rest of the time that are either going to be fuller empty based on the reviews that happened that first night, which I'm just saying there, and it's like, yeah, there's the reviewer for the times and the guardian and the Scotsman and my show is at eleven thirty at night and the way the schedule of these things happen is the turnover. The shows are four two four seven minutes. Long one show ends and four to seven minutes next. The next show starts and the show before me was a guy called the boy tape on his face. Who's an incredible? I think is New Zealand mime cloud act was a piece of black tapers mouth and doesn't entire silent combines amazing and the end of the show was ninety nine red balloons balloons played and nine red balloons dropped in the stage. And he did this whole thing. And it was a big. So I'm freaking out, you know, in this tiny Dr in this dark eight hundred seat smoke. Okay room as I'm waiting in the four to seven minutes between changing over the crowd to get my crowd in eleven thirty at night to be reviewed to determine the next week of my life. All I hear this. My pre show routine was the sound of balloons being violently popped over my show. Like some crazy knob experience. Right. I can also look back and go I should have been like, I could go bomb and Brin comeback here. And no really notice, but it's very stressful. And that first night I had my first panic attack on stage, just intense. It's also just too much take us in your head or your body. What does the panic attack onstage? Philly television's zoom just short of breath. It feels like you're just constantly trying to catch your breath. And you can't. So like every your words like like, you're just fighting to catch the breath to say your words all the time. Everything becomes incredibly abstract. You feel like you're sort of disassociating yourself you're like out of body, and it's just weird. And then like the thing you want to do in a panic attack. It's like, okay, I've having, but instead you have to show you have to I'm within a play that I've created that every beat and word in gesture is written and planned. So I like continue through my own this like virtual reality thing that I've made for myself. It's weird. And I didn't know what it was until months later. I was like it continued through other live performances. Yeah. Probably Ted in my life, ten panic attacks nine of which were on stage at one of which was on a train from New York to DC between shows triggered by anything. Or just between shows. I was full. I was four shows into a fifty show tour, and I had had to panic attacks on stated already like I've just like in for hell like forty five shows in the next forty eight days they've already freaked out twice. And I just seen the Martian. We'll so all of this. I guess is what sort of leads up to you know, three years later. The next special comes out make happy which obviously was recorded. Maybe even two years later. Let's say or whatever and the lab acquit, I said, it was going to quit after what I wrote a little more. Because the last few minutes of that hour. There's eight-minute auto tune Connie style thing called can't handle this which ends with you saying to the audience, quote, I can pretend my biggest problems are Pringle cans, and burritos the truth is my biggest problems you. I wanna please you. But I want to stay true to myself. I wanna say what I think and not care. What you think about it part of me loves you part of me hates you part of me need you part of me fares. You and I don't think I can handle this right now close, quote, you bow. You say thank you, you drop the mic you leave the stage. And then you did not do stand up again for how long two years from it. And that was tough. Guide to not wanting to subject yourself to the panic attacks. Right. Yeah. I mean, just didn't have fun. I just didn't have fun. It wasn't fun the more. But I guess even well before that two thousand fourteen you were already at that point starting right came eighth grade. So were you looking for a way out of stand up? Yeah. I mean, yes, I wrote eighth grade sort of the month after what premiered I was like, I don't understand anymore. So I wrote a great and try to sell it wasn't happening. And then the special did really well, and it was like shoot I find I kind of finally got the ticket sales that always hoped I would get to play the venues. I always wanted to which was theaters legitimate theaters. Like when I was doing my what tour I couldn't sell theaters I could sell small feeders eight hundred seaters and stuff, but I couldn't do the real theaters that I wanted to do and not that I wanted to do I was terrified. But like the scale of the show I wanted to build was a show that was built for fifteen hundred two thousand seat theater and the special worked it finally. Sell a two thousand tickets in basically, every margin was like all right? I'll do one more like I'll do one more show, and I'll build this show. Make the show I've always wanted to make which is a comedy show that does not work in a comedy club. That does not make sense in any place smaller than the thousand seats. So by did that last push, and I'm very happy with that special that special parts not too happy with. But I'm glad I did that. And I also was like I'm gonna find the talk about it. I'm gonna make show about my anxiety about much legal with doing this as if that's going to fix it. Of course, it doesn't fix it. But yeah. So I'm glad that happened. But yeah, the eighth grade was written before that was written, and that's another way to work through or apple with anxiety. Right. Yeah. They're like there's very similar my last specialty crater similar there's there's sort of written in the same time. Actually, we'll so the question that obviously you've probably got more than maybe more than any other is why. Why did you decide to center your film on a thirteen year old girl as opposed to say a twenty something guy like yourself was going through his own version of the same thing the truth? Like, I was so bored with myself, and like a another thing about a comedian being sad like I'm so bored of that. I like it's for me. Just for me personally. It was boring subject in the world. And I tried writing something about like a twenty five year old guy living at home with his parents. And it was just like manna became like just dark and like unlikable and boring kind of in like a bunch of characters. Right. Well, well, that's another thing. But I mean, I tried to do the IRO like a pilot of me kind of not me. But like I tried to write just like a thing about a angry, man, or whatever whatever it was. Yeah. And then I tried to write a bunch of other stuff. And then it was like I wrote her and then stumbled on her, and it was like, oh, this is this is everything this is probably everything. I want to say, but it was never like I should write a girl or I was writing a boy, I was like make it a girl was like it was she just kind of appeared fully formed not fully formed, but as fully formed something can be in the script process before it's bodied by an actor said you were born nineteen ninety. So you're twenty four when you start writing this twenty three. So you're even the ten years since you had been thirteen the experience of thirteen year old much less or not to say nothing of thirteen year old girl had changed a mentally. So how do you go about knowing? And then and kind of capturing what a thirteen year old girl sounds like years after your even in that demo I had no interest in retracing my own steps. So I never consulted my past experience our memory for this real. Of course, I did at some level like, you know, on the day, and there's like sniffle markers and stuff. I'm definitely like members coming back. But like I didn't care, but my eighth grade experience I did not care about for me two thousand three when I was Nayef grade and all that stuff like that with no interest. So. So I consulted the real kids talking online. I mean, I saw videos of thirteen year old kids a lot of them girls expressing themselves in sort of ten minute uninterrupted soliloquies online with subject lines like, you know, how to be yourself or how to live life, and I saw them performing themselves in public in a captured medium. And I thought this is this is it this is what it means to be alive. This is this is the modern struggle. This is the central character of the current moment for me is a thirteen year old girl, presenting her soul in a weird performance way online, and then trying to square that with her lived experience, which is probably, you know, for this particular girl, who is, you know, middle class, white her experiences pretty banal, and that sort of what she's having to square. But that felt like I dunno. It just like it was just enough itself. Compelling to me, I didn't really have to in any way. I didn't have to go like it was like bringing about an astronaut or something where it was like that's how I viewed it. I was just like this is just incredibly fascinating. I just want to be true to this experience. I feel like I understand or an deep level, but it was current and real related to her currently. But even you know, right down to the fact that here's somebody who is turning to YouTube for in some ways attention, right? Yeah. I know that's probably made its way into there somewhere. But I never thought of myself at sixteen to I think the way she is online is so different the way I was online at sixteen. And I think what online it was in two thousand six is so different than what it was. Now for me the way she is online is so much more similar to the way. I am right now in this interview than the way I was in two thousand six the way I relate to her is so much more Mike urgent need to present myself to the world in a certain way. Then my sixteen year olds present. Nation of some funny skit he was doing to be famous. I don't know that she wants to be famous like she wants to just be like recognized, and she just wants to exist. She just wants to exist. And she's told that that's how she exists. I had much more of like a I don't know. I was doing something much more, quote, unquote, artistic, and I don't mean that new better way. Like, I was playing a game trying to get something. She's like being does away. Kids are are online now, which is similar to us words. Like there is no endgame. It is just like just like to be or not to be like really is. I do think that well the way you've talked about another thing I saw with. I was pretty great. You said, quote, the problem is we are, hyper connected, and we're lonely. We're over stimulated. And we're numb where expressing herself. And we're objecting ourselves close, quote, just basically that this idea that what we think we need to do. And almost everyone does do is actually very detrimental to all of us. Right. I mean, it's not a health. Probably situation for any of us. It's too soon to know, the long term implications. Yeah. I mean, it's yeah. We can take inventory of the short term and realized I don't think any of us are happy. The problem is. Yeah. It's really tough right now. I don't know what's happening. And it's like, I think the problem might be the mediums or well the problems, obviously, certainly deeper than the mediums. But but the fact is trying to solve the problem through these mediums is really difficult. That's that's makes it crazy. You know what? I mean. It's like so he got Trump tweeting and then people trying to tweet Trump at office. Wow. I wonder where that's gonna lead. You know? I mean like these systems are designed only for engagement. That's all they want. They don't want conversation get healthier. They don't want to get better. They want don't want us to get along. They want us to engage just engage. Engage. Engage. They just want your time your attention and your focus. That's all these things are trying to get from you. It's because it's evil people twiddling their mustaches, and that's what we're asking for. We've made a world. That's. Tweet -able. That's of course, there's a lot of things led to Trump and all that stuff part of it. Feels like we just like the system called for someone that would make us tweet all day about him. It's sort of backwards thing of like the late night sort of comedy, the tirico news. I felt like there was so much satirical news that at some point that the news was such a heavy burden on the culture that it was actually like begging for the most satirize -able news. So it got it like congrats. Congrats news satire, you got. You got your softball right down the middle. And like, geez. It's like, I don't know what that's actually concretize in our culture is actually asking for solution. I don't know what what's calling for it other than the people other than every actual person in private conversation together. It's just like it's so it's really hard. It's tough. Let alone to be like a child is trying to navigate your own interest spirits, you know, and that's the way I thought I was gonna have to go after all these questions in those big ways, and the more sort of engaged with the question of these big ways, they can do it here all day, you know, fun way to sort of BS about it. But I realized that the better way to go after it was just subjectively into talk about a small subjective experience of all of this of this nightmare of this chaos rather than but is she emblematic of like arm Eleni lls, choose jen's e I'm a millennial. Okay. So she is a columnist lined yet. Some. Millennials are basically nineteen born nineteen eighty to nineteen ninety five is the general idea she's bored in two thousand three four like she is definitely post millennial. They call them post millennials jen's, e or I gen- which I hate I so corny. But that's already of all this stuff is that the generational names are always named by the preview. You know of they're always like out of touch. Say in the matter. Yeah. Exactly. But okay. So let's just say though from millennials which I guess is based on your time line encompasses Mia, new Anward. So including her are we a different breed than the people before us because I mean, just for instance, this week to give the example that everybody's talking about this week. We've had two documentaries come out. I don't know if you've seen fire. Yeah. Me too. But I'll tell you what it doesn't reflect very well on us. But would that have happened had any is it just it's specific to the times in which we count. I mean, basically, we are depicted as narcissistic materialistic and clueless about the world. It's hard to know does that truly define a majority of people of this era. Yeah. Well, I mean, I also think that's fire festivals attracting. I mean, it's it's like a daughter the worst type of person ever, which I would say the worst type of person is the person going to fire fest. Ironically, would actually say that's the worst type of person our culture is the person that's going to roll their eyes and also participate in the thing so widespread now, I can't even the influencers doing that. Right. But it's even worse than it's like, the cool people that think they're above everything and also participating in which is like actually the only path towards being cool for like my generation the generation below me is to like ironically shit on bad things. It's it's so. So. It really depresses me. I don't know. I mean, there's yeah. I think we're probably all those things I think would probably, you know, at least in part proliferation of means means that a lot of our generation more than others are sort of probably clueless privileged idiots while think a real problem with a moment is visibility. I mean, it's also the great thing about the moment. But sometimes we damn the current moment based on what's visible, right. And if we had had visibility to previous moments in the culture, we would realized how op -solutely awful those like. You know, it's like, oh, man, racial tension is the worst it's ever been. Which is of course, there has been some severe step backwards in the last few years. But it's also like we're just getting I think white people just in certain ways aware of things they had never been aware of their find the actually getting you know, it's like everything was just fine. No. Yeah. We had a camera. Exactly. Exactly. So so I think part of it is visibility and just in a lot of profit. We're finding like it's so strange. It's again, why it's like my stupid little thing about, hyper connected and lonely. It's like we are as visible as we ever have been. And we are as distorted at the same time like we are seeing more than we've ever seen, and we're also completely warped, and it's wild. It's so far beyond anything. Like when I go back and read like interesting, cultural critics or people that were like wrestling with television and these new mediums like so many. Changes happen. So quickly. We opened processed any of them is so complicated in the way, like interfaces with our cultural or conversation, the way we see ourselves so complicated. When I really try to think about it. I'm like on the floor confused. Well, another film helps to kind of make you think about it. But I guess I wanna just ask a few logistical things before we go. So in terms of the writing of this there elements here that you know, were sounds like somewhat drawn from your experience like maybe the time capsule or things like that. Right. Funny. I made this Oprah MTV, and it was called text. I was going to be famous. It's like little like mockumentary thing. And I was really really proud of it. And I watched it a long time me and my girlfriend. She's been with me since I made that show like six months throw it on like, we should just we haven't seen it in. So so long. So throw episode Zack takes out at time Catholic shoebox on the eleventh episode of like why is this stuff? Still appearing takes shoebox shoebox in that same episode. There's the skit where he goes like where he's they're eating dinner. And it's like this fake scene of eating dinner in the fake lines. Are like your eggs are getting cold. I like them that way. And in the movie, she says, he says your dinner's getting cold like it that way. Point like, ofa god-like. Obsessed with time capsules like intentional cold food think so funny. So when you when you sat down to write this, did, you know exactly where it was going. When you start ahead, you outline or was it sort of like, let's see where this leads me. Definitely odd. Yeah. I only only sat down to write to enjoy writing. I was at the sort of that dark place. We were talking about in my life. And I wanted to enjoy writings aren't even sit down thinking like I'm gonna make a movie I'm gonna directed movie. I was like I'm gonna go to this college for two hours to enjoy doing what I'm doing. I'm gonna just enjoy this. So I would sit down and write just what what would be fun to write to right, right? Not to make just just to enjoy writing. And I started writing this. I really enjoyed him. And then I was like, I'm just I'm not gonna worry about connecting this stuff or stressing myself, I structure or any of that. I'm just going to write something that would excite me man, if she went to a pool party, boom. Just was exciting. Okay. She's in a drill, and she has to talk to this kid. And then I got probably sixty pages into it. And we're like, okay. This is like something and there's a direction here in this clue. Early like this. There's definitely an order that these should probably be in. And now now what is the structure, and I had these videos as well. And when I found the time capsule was like, okay, that's the movie like that was weirdly, the thing that made it actually gave the movie structure screen, and then I guess the other kind of obvious question is you had done some directing before in the sense that you've done drug Carmichael special which led to the Chris rock special dragged, but that's very different than directing a feature narrative film. Even if it's I think two million dollar budgets, not not gonna drive somebody out of business here didn't work, but like that who who had to buy into you as director for that to happen. I know what was eight twenty four and Scott Rudin knew kind of came on at the same point. I talked to eight twenty four early when they were just distributor, which of course, like your it was like my dream. Yeah. For this film. And they were like well distributed if you get money, and then I didn't get money for so long actually became a financing. In the meantime, is funny because Scott Rudin says like this was so not. Part of the argument or like soda part of why they came on board. But I tried to get a little make happy that previously just come out. And I it sold, you know, however, one hundred thousand tickets whatever the road that previous year, and I was able to go like, okay. If just these people buy the tickets, the movie, you'll get a little bit of your money back to like, I can already prove to you that at least some of this is recoup -able. But Scott says like now, he just read the script and this this. This seems good. And let's director is a different thing than loving the script. Yeah. Yeah. The truth. It was a risk, and I'm incredibly grateful, but the risk is a lot of people do not want to take that risk. Right. But then you get there. And obviously prove that you were able to do it. And I think something like the pool scene where you have everything from the music thumping when she sees the cuter kid to the tracking shots, all it's very cinematic -ly skilled for somebody who you didn't go to school. You didn't make other short films. No before. So like just literally how did you know, what to do when you had to direct relying on my collaborators for sure enjoy my DP, and my producer Chris store and a lot of people. But part was just like maybe just believing that I could do it was an apartment to intimidate. I did get the green light like eight months before we shot because we had to shoot in the summer because it was a kids movie the end it was going to double the budget during the school year. So I had eight months for read a book a week and three watch three movies day. So there was some stuff I need to. I there's a lot of stuff I still need to learn technically, I'm very behind technically. But I had confidence in my at least my ability to work with actors. I felt like. And coming from the world of theater, and and making the specials like I tried to make my specials like films, and I tried to introduce some film grammar into my intimate specials, and I do believe that like making stuff prepares you to make stuff, and I had made stuff before I had had visions at least of what thing would feel like and that I had made something and I realized okay, that's how you can make it appear like this. That's how you can. And I definitely a ton to learn about filmmaking. Like, I have a lifetime hopefully left to learn about film make last a couple of minutes here. I just wanna power through if we can just a few other things that I'm sure people are wondering if they are listening and civically Elsie Fisher who plays Kayla. Where'd you? Find her just having just finished eighth grader self. I mean, she's excellent in it to the point where I think actually made me feel anxious watching it that she's living these moments that obviously are you you've. So empathize for her. I found her online video of her being interviewed for something. I don't know what it was. And I just kinda was like this is exactly what I think. It wasn't like what I pictured. I like weirdly. So arbitrarily like, I thought she had Brown hair all the stupid stuff. But it was immediately. Like, this is what it sounds like to me. I didn't know if she could act she came in. She was the second person room, and she really could act. It was never anybody else Esau hundred kids after but it was always always never second choice was it with her. You know, let's take for instance, her flags in feel so real natural. Is that totally scripted? Or do you give her permission to improvise little bit? Or how does that work pretty much scripted? I mean, we give it permission to stumble. If she needs to or not to be exactly word perfect script is written. Yeah. So the thing about being yourself is like wait reading this. Sorry. Oh, okay. All right. So yeah, it's much more scripting than it. Appears definitely isn't improvised. What is goo-, man? That's elsie. Little thing else. Did that onset? All the time would say that after she should be like how you doing today. Hells she Gucci and put her little hand up. We filmed the videos last. So I I was like, oh, it should be her son enough. So it's hers. Yeah. So this movie gets done gets into Sundance. I guess you were tinkering with until right before we were coloring it we finish coloring at the Tuesday. And then we premiered on a Friday Friday. So it gets seen goes over. So so, well, I think it's still maybe the most or or the second most well reviewed movie of the year, according to rotten, tomatoes or all this stuff, all the recognition. It's does any of that cure the anxiety? Of course, all the does better now. No, truly like talking about it, certainly does, you know, like, you know, like, certainly, no. Yeah. I mean, it feels great. I mean, definitely doesn't doesn't help the exile of making other films like. I wish it could have we could hit a middle Mark where I could have. Yes. Gotten a good response to justify making another film, but also not for it to be an inevitable comparative failure. But now, it's great. I mean, it's wild. You know, it's like I mean, I had a ten year at least run, right? Really? I feel like I finally got invited to the party, and it's very strange because I never was I was always just on the outside doing my own weird little thing and sort of never embracement established. All these these sites, or these, you know, that you guys like I was never really on that radar ever, you know. So that's rage. But you know, I found I found the people to be just as weird and sad as I am. Oh, my God, like the terrified world film. And I'd be like, oh, like, these are these are my people. I mean much more than I thought they'd be. I thought they were going to be highfalutin. Does this mean that film is exclusively the future or will there? Be more. Stand up stand up. I want to it's pretty enticing right now. Just because of like seem so hard to do stand up right now that it seems exciting to do again final question. You are obviously so good at identifying and then talking about the oddities, and he centrist he's over situation. Right soared seeing that with eighth grade. And what what it's like to be a kid and all that. Can you do the same right now about what it's like to be in the what award season is like, well, yeah. I mean, it's interesting. I mean, the central probably irony of the entire thing. Just in the politicized moment is probably people in golden rooms criticizing our president for being in a golden room. Like, the a little crazy. All right. We're going to go after Trump when it looks like Trump was like the interior decorator of all these like award shows that we're at like that that that to me is a little wacky. I how many there were it's like wild. How many there are? So that's pretty crazy. But it's you know, it's nice. I mean, it's nice. I'm like friends with Paul Schrader. That's very funny. Very funny. How many seed balls right ball? Somebody lunch together. Like, not at all. I thought my life would turn out. But it's good. I mean, like the real thing you do is like I would have thought by this point. It's probably very convenient for me to say this now that I'm here that I'd be like rolling my eyes. Like man awards are bullshit, you know, me, but it's like truly when you actually make an independent film, and you see the state of de world and people's attention. You realize this is this is the only thing we have to get these films seen by people. And I just have I seen people reach out to me. I've seen people online that that have seen the movie because of the awards attention it gets and like people realize it's like Hollywood, patting itself and its back. Sure. But it's like it's also like the only thing that is promoting eccentric strange things to be seen by who would have like people are going to see like burning and hold war. And like all these movies that they would not have seen had it not been recognized by you know, the saints. Louis chronicles golden goose awards or whatever. Iraq, Obama top fifteen land. That's very good one for you guys. But that is that is legitimate. And I also realized that like going into like the person that's no one is taking the awards more seriously than the person that back these bullsh- like that that you are taking it way too seriously, then like, and that's just to go and like heavy sense of humor. You know? I, of course, I care. Of course, I'd wanna get nominated for an Oscar that would want my kid myself and say I wouldn't want to so it's like heaven little fun right care because it's fun to care like fantasy sports. I mean, it doesn't want to get who doesn't wanna like it's also like fun for my parents and stuff to they can take little less about it. And my father can probably turn off the Google alerts at this point. But yeah, I mean, that's the thing. It's like it's very easy to be cynical about it. Because it's so obviously right cynical. But you know, at the end of the day like it's it really is about the work. It is about whatever whatever I can do to get this movie scene. I want it to be seen. What whatever that means. So I really really appreciate it. Because this movie would have died not die. But like people are still talking about this movie and seeing it in January, and that's because of this circuit. So I'll go around and do whatever and people are people to you know, if it's at a PJ screening, it's still just people coming up and shaking your hand and saying they like the movie or they're engaging on this part. You know, so like they're all just excuses to talk to people about the film in the work. And that's all so it's great. Thank you for doing that. Is that fair political? I think so it show that. Exactly, right. Thanks very much for tuning into awards chatter. We really appreciate you taking the time to do that. And would really appreciate you taking a minute. More to subscribe to our podcast for free on I tunes or your podcasts out and to leave us a rating as well. If you have any questions comments or concerns, you can reach me via Twitter at Twitter dot com slash stop fiber. And you can follow all of my coverage between episodes at T HR dot com slash the race. Until next time. Thanks for joining us.
Aired Last month 33:58
#204 Brands Went Wild Online This Week. We Are Only in for More
The following podcast contains explicit language. Hello and welcome to Inc. Uncensored our podcast about business startups. Entrepreneurship cool companies and anything else that's on the minds of the incredible people who write an edit for Inc. I'm Christina gory. Chattan and I'm a senior writer at Inc magazine and Inc dot com. I'm today filling in for our editor Jim Ledbetter, my wonderful colleagues. Joining me today are Inc dot com. Assistant editor Cameron Albert dight. I Christine and staff writer, Emily canal. Christine will also be joined later in the episode by Adam Lowry and Neil run injure. The co founders of ripple they will talk about building a company that's part and part food and has a big ecological mission. But I as candidates have begun declaring their intentions divide for their party's nomination for president. I'm like now has dug into their records on small business and supporting entrepreneurship, and as we head toward the Super Bowl marketing is on the minds of many companies, and it was a mind bending week for brands on social media Cameron will explain, but let's start with the candidates Amazon monitoring the presidential. Hopefuls and after digging into their backgrounds can shed some light on the track records of supporting entrepreneurship, small business and other factors that nurture company creation and job growth. What did you? Learn emily. Yeah. Christine. There are several candidates who've already declared their interest in running for president in twenty twenty. Most recently was Kirsten gillibrand who said that she will be running working on things like universal health care and improving public education and job training for people who want to growing class. What's your background like in terms of this stuff? Like, what is she? What does she prove into us? So Kristen has shown that she's really interested in employee ownership and wrote and helped pass the main street employee ownership act, which gave the US mall business administration tools to help those small businesses transferred to a co op or an employee stock ownership plan. Right. So this is kind of it's an unusual company structure for those of you, not familiar e- Saab. It's kind of a way to give back to employees ease without going public. Or if you don't have a really robust for. When k matching situation building an employee ownership is a way to kind of give people almost like a pension. But I know businesses did this work out. Like did was there any any actual growth there attraction? This is still so new just passed in two thousand eighteen so I think it's a little too early to tell but she also worked on small business loans, which is interesting as well. She also last year introduced a Bill to expand the small business administration micro loan program. And this is a bipartisan micro loan modernization act, which gives loans and technical assistance to women and minority. Business owners struggling to receive loans from banks and that passed the Senate in two thousand eighteen in its waiting house approval. Now, she's also been a big champion of wage equity. She helped pass the Lilly Ledbetter fair pay act in two thousand nine I was one of the first things she did when she joined the Senate, and that gives victims of pay discrimination, a little more time to file a lawsuit. Great. Great interesting. Yeah. And other candidates are also jumping in or. Throwing their hats in. Yeah. So she's just one of many also one of so many so many. Yes, she's joining a very crowded field. That is expected to get even more Carmen as the time continues on. So she's joining Elizabeth Warren who's already declared his running for president Kamala Harris is expected to announce on Monday that she's running for president as well. Great. What's come back around in terms of business has she ever started up something or having? She hasn't started a small business, but she's championed for things that affects small businesses like immigration. She's been fighting for immigrants to be able to get their law degrees. Even though a lot of law schools. Don't let you come into law school or get become a lawyer if you've broken a law, and I guess crossing illegally can be considered as that. So share some some organizations are trying to work on that. She's also prosecuted numerous financial crimes such as predatory loaning on that was pretty big and in two thousand twelve she sent a letter to a hundred mobile app, developers telling them to really focus on. Privacy. So you Facebook Twitter things like that and asked them to comply with California state laws on privacy issues. So even if they are based elsewhere or somewhere else of California resident is using the app, they need to adhere to those privacy standards. Fantastic. A little ahead of its time to something everyone's talking about this week. Yeah. Exactly. So while these things don't directly rate relief small business. They touch them in some way. Who else did you look I looked at former Maryland Representative, John Delaney. He co founded two companies actually both of which were traded on the new York Stock Exchange and into did he bring them public. Well, yeah. So the first one was in nineteen Ninety-three he co-founded healthcare financial partners, which was trying to make loans available to smaller size healthcare providers. And then that went public in nineteen ninety six then he also founded in two thousand capital source, which is a commercial lender, which was headquartered in Maryland where he's based and that provided capital to roughly five thousand small and medium size. Businesses and he also brought that public. So he's got experience like on the ground building business. Do you think that would inform him in office? I think it would help. I mean, he doesn't have a lot of political experiences. He's only been in politics last four years. So this is a really interesting move for him. But I think if we're focused on buildings mall businesses in the country that he could be a good asset to that. Great great and one of the most well known candidates whose declared she's running for president is Elizabeth Warren, and she's been a big advocate of consumer protection. And following the two thousand eight financial crisis. She served as the chair of the congressional oversight panel. So she became a big leader coming out of the financial crisis. Someone who wanted to make sure that it happened again. Wonderful. We'll thank you so much for that round up, and you can see Emily stories on on Inc dot com on their up this week crane and probably come on next week. I would guess yes. All right, next, turn to Kamran and a segment that I've been thinking of as brands went crazy on the internet this week because they did. So can you explain what's been going on and this week? And then then we'll get into the why Schorr so this week was sort of the unofficial start date of viral stunts and promotions in two thousand nineteen which makes a lot of sense because the Super Bowl is now in two weeks. And so we're going to being a lot more weird and crazy marketing campaigns between now and then and if we're gonna talk about viral, branding, we have to start with the in the room. That I mean the Instagram egg which broke Kylie jenner's record for the most liked Instagram post of all time the account is at world underscore record underscore egg. And it only has a single post. It's a picture of a plain regular egg. Where did it come from? What is this? Nobody knows someone interviewed the the anonymous interviewed the owner of this account who only self identified as a chicken named Henrietta. So so honest, it's a mystery. What we do know is that the previous world record was eighteen million likes as I mentioned held by Kylie Jenner the egg past eighteen million on Sunday. It had forty million likes by Tuesday as if this taping. It's nearing fifty million likes. And I should be clear. This is the sole purpose of the post to the post exists to break the record that is that is the point. And it doesn't appear that it's touched any company or any like lobbying. It's it's not like this is in the. Big egg. So armee talking about this. Right inc. Dot com. Columnists Dakota, Shane wrote this article detailing the ways in which business owners should still learn from this weird wacky internet stunted. And he mentioned a few points that I think are worth going over the first is that. Humor is important. It seems weird to to say to put it in those terms. It seems really obvious when you put it in those terms up more and more people wanna see the human side of brands. There's there's really only one rule when it comes to this. Which is make sure your jokes are actually funny who right, right, right? I mean, people are consuming this stuff casually, and they wanna feel like like, it's for them. Right. Exactly. Exactly. And there's there's really there's less of a place now than there ever has been before for sterile or stale or buttoned up some more polished brands than more. I mean on social at least on social, yes. The key. The key word everyone's been using is authenticity while that may be a silly buzzword and something that now qualifies as jargon that no one should ever say the idea behind it is still important, and it still matters. And it's still true that the brands that come across as as real and relatable, which is maybe a better word than are the brands that tends to breakthrough right? And speaking of. Breaking through and having a voice and a clear perspective. What happened with Gillette this week? So there's a Gillette ad that has been heard of it. Everyone's social media feeds since Sunday when it was published some guessing that everyone here has heard of it or has watched it probably watched it. It's a short film. It's less than two minutes long, and it has nothing to do with razor. Instead it focuses on the me too movement. Specifically the issue of toxic masculinity. And this sort of boys will be boys ethos Ida, basically challenges men to be better to hold each other accountable to raise children in a way that encourages healthy leadership and communication, and if Gillette was looking for powerful responses mission accomplished, right? It's really it's sparked debate on all corners of the internet. Whether you believe that, you know necessary or useful. Or what's that like on the one hand, you have these people posting on social media about how powerful the film is? Exactly how it inspires them to act and gives them hope for the future. And on the other hand, you have people decrying it as feminist propaganda and saying there's no such thing as toxic masculinity, and they're going to stop buying Gillette products and unsurprisingly the responses seem to be coming down along political lines. But we already talked about politics earlier. We're here to talk about branding. And in that sense. This is a textbook example for really any business to follow. Another of our columnists, Scott mouths wrote a really cogent analysis that that I think is worth checking out he worked in marketing for Procter and gamble which owns Gillette for twenty plus years. And he said that whenever he was evaluating at his most important metric was was this. Did it make me feel something? And I think we can measure the short film by all sorts of different metrics can measure, it's social vitality by all sorts of different metrics agree with Scott. That's the most important one. It's pretty undeniable. This is making just about everyone feels who didn't feel something and Gillette itself. Brand is apparently loving the controversy at least. Publicly. It's executives have have publicly stated that their intention was always prompt debate and conversation, and and also the more we talk about this ad the more longer Gillette's name stays near the front of everyone's mind. So the one big over arching lesson for listeners from from all of this is that is that there's less value as as I mentioned earlier in being this buttoned-up sterile brand in terms of your public persona than ever before if you come across as insincere or overly promotional or like, you're trying to be funny and completely failing at being funny. No one. Will remember you or worse. Everyone will actively dislike you, but if whether through humor or payphones, you make people feel something that's what defines great marketing in two thousand nineteen. Yeah. Absolutely. I think there is one kind of other smaller lesson within this ad that hasn't been much discussed like the little nostalgic. Turn toward the beginning of the ad where you know, Gillette kind of looks back at its old campaigns. It says the best man can get you know. And I think it's it was thinking, let's. Let's revisit that. Right. That's why can't campaign came from. I love it. When brands could have taken to account what they've done in the past what their image has been and smooth forward. You know? That's that's good branding, and it's a smart pivot to go from the famous tagline that everyone in the world knows that the best man can get to this this sort of temporary tagline for this one campaign, which is the best men can be which obviously like those are those are almost the same, but they have very different meetings. And as you think about the difference. It's it's it's clever absolutely in clever marketing to women. But so is this the every I mean, just the the other brands who are heating up online this week is this like TIs the season for crazy campaigns, right Amine suit, his we're gonna see a lot more. This says every year is just heating up because of the way socialist growing right now, what do you think I mean Super Bowl ads are popular every year has many people watch this both for the ads as for the game itself. Probably. More for the ads than for the game itself. Maybe I dunno national. I watch it for both. And in recent years, we've seen you know, a lot of we've seen ads come out early and people building hype around their companies or their products by by getting ahead of the game. And and so once you actually see it air on TV during super Bill. You're already familiar with the campaign in the product, and it's possible that Gillette is actually doing this like they're getting out in front, and that will see more of this. Or maybe the next step in this campaign as we get to Super Bowl Sunday. They know what I've heard already is that other other big advertisers. Do have Super Bowl space are targeting women more this year, they've come to realize, hey, it's fifty percent of the people watching the Super Bowl. Yeah. He's. He's. Right. So look for that look for campaigns by you know, bumble and oil of olay, I think there's like big stuff coming to. Thanks cameron. Welcome christine. Visit the dairy aisle in your local supermarket lately. And you'll find nearby a lot of not dairy. It's not just almond milk anymore. There's coconut in ham, and now p milk we're joined today by two business partners. Adam Lowry and Neil run injure who created a company called ripple foods, ripples, the creator of non dairy products made from yellow piece they may Cremers protein shakes non dairy milk kid packs, and the company is built around sustainability. These guys have a track record of success, Adam previously co founded method the cleaning products company. Hey, Adam, and yeah, of course, and Neil had a company in sustainable science called amorous. Hey, they are coming. Welcome to the show. So tell me about ripple foods you are more than two years now. Started the company some four years ago have been on the shelves for two years, which one of you would like to get started and bring us up to speed on the company. Yeah. So we we make plant based foods make them delicious. I'm I'm a technologist by training. My last company was as you pointed out in as kind of a hard science synthetic biology company. And we founded that company to to have impact with the science of we were making it timely role drugs and bio fuels and renewable chemicals impact is very important to to me, and it's very important to Adam as well meet. Yeah, we met we actually are our companies collaborated together, and we Amherst was making surfactants for methods products. And what's interesting is actually during that collaboration. Ataman? I are having cocktail one one evening, and and I was complaining about my company a little bit. I to be perfectly honest. I was I was frustrated a little bit because we were primarily ABI company. Amherst was and cousin that we were dependent on our downstream partners to bring products market kind of pull demand for for our products. And you know, you're not in control over those companies. And so that development cycle is last longer than you'd like to see, you know, I tell an adult man, I'm super jealousy. You because you are close to consumer. You've got that that relationship with the consumer. You've got that kind of control. And I turned around to kneel and said, hey, I'm jealousy. You because you've got this. Really awesome technology that you've created. It's unique. It's owned only you guys have it. You can you can deploy it in a bunch of different areas. And man, I wish I had that because method we we're very much a product development machine, which was awesome. And in great. But I wanted to be able to kind of protect and fortress the business through not just the brand but through through technology as well. And the funny thing was we just kind of shrugged off shoulders and. You know, finished our drinks. And that was that. And then so when did the idea for ripple come about? Yeah. That was kinda late in twenty fourteen and I was doing an entrepreneur in residence at at venture capital firm. And and you know, is lucky enough that that firm started to make investments in in in the food space and got to spend some time with those companies and just recognize the opportunity it really hit all of the the buttons for me one that relationship with the end consumer. And and that's obviously something I was looking for after the night my time at amorous. The second thing was the the impact that you can have obviously with with something in the food space. You're talking about food is anywhere from twenty to forty percent of the carbon emissions our planet, depending on who you ask. So it's massively impactful on top of that you think about the nutrition impact of food, of course. And so so the the impacts were there, and then the third piece was. The fact that there's really very little it. True innovation in the food and beverage space. Now, a lot of investment in food Beth absolutely in terms of I mean, especially when you look at the rest of the flow of money in Silicon Valley. Right. So I mean, I guess I had noticed a company called used to be called Hampton Creek now called just just eggs, just whatever. So they make basically they use the same sort of protein to make eggs substitutes was that something that inspired you or was that something you just noticed like there is an invasion going on here? Like, we can do milk better. Hampton was actually one of the companies in the portfolio. I spent a little bit of time with and and. Yeah, absolutely. You know, it's kind of like how these guys these guys are having a an impact right there. You know, they people are buying their product, and because of that because of this ability that's built inside of the product. They're having a big sustainability impact. And that actually reminded me a lot of what Adam did at method. Yeah. And really the the big thing that made method successful is that we made relevant to a mainstream audience a cleaning product by making it counter worthy. And. Yeah. And a minute that's showed up on target shelves. I it was like everyone just think that's beautiful. I'm buying it. Yeah. Yeah. And it didn't matter whether you walked through the door of sustainability, or whatever and it, and so what it did is it it really expanded the audience of people that were buying sustainable cleaning products in this case and for for ripple foods, we're we're actually falling very similar playbook talking about the category for a second. Most dairy alternatives are really awful alternative dairy. They don't have any protein. They're thin. They're watery Chaki. And we're changing all that. Yeah. I've I haven't tried it. I have purchased it for a relative who literally my family feeds feed it to their baby. They love this stuff. So I've heard. And thick and has more. Milk. Yeah. It's dairy free the way it should be. Which is it has the same amount of protein is right. So milk should have sugar. Right. It's got half the sugar and yet it's rich and creamy right because dairy alternatives are pretty gross in coffee because he put in like, coconut milk or almond milk and coffee, and it just tastes awful. 'cause you're adding water to it. But your product. Yeah. That's a lot of like, exactly right. Yeah. That's so interesting. And so what's what's next? I mean, you actually before I get into what's next, homey. How the heck you got on store shelves so quickly within a couple less than two years of starting this up. You had a slate of products. And we're the regulatory challenges where there over the hurdles to actually getting in front of consumers will getting retail distribution as a whole sort of science and art in and of itself. Fortunately with the experience with method and method being successful and playing a really important role for its customers in that meaning retailers as well. L as for consumers in the passion. They have for it. It was a relatively. And I mean relatively doesn't mean it was easy. But you could walk into those same customers and say, hey, this is what we did in the in the cleaning segment, and there's a lot of similarities of what we're trying to do in the non dairy milk segment, particularly as it relates to creating a more sustainable premium brand within what retailers consider a high frequency category. Meaning when you run out a laundry detergent, when you run out of milk, you go to the store and to be able to create a premium brand within those spaces really strategically important for retailers, and then our audience for ripple the people who buy reporter, generally, mushy, younger more family oriented than the category itself is and so those are actually the people that these retailers are losing to online retail. And so they're really excited to have our brand bring the right people into their source, and what is life longer than milk. Yeah. Longer. That's great for them. And I mean, most people don't think about this. But all dairy is a regional business in the US distribution is all regional you're not those that's one of the benefits of our of being a plant based company is that you can you can distribute the products consistently all throughout the country. Wow. That's fabulous. And so what's what's the future? Hold. What are you have many different kind of products already are branching out further and further it's next. I mean, I think it's probably worth starting with what we're actually trying to accomplish. Which is America's going more plant-based, and the reason people are going plan paste isn't because they have to because they want to it's a lifestyle choice. They wanna be healthier. They wanna be more environmentally conscious. And what that means is people are no longer choosing products that are plant based because that's the only thing available, and it sort of a sacrifice they want it. All right. They want plant based foods. They're actually delicious. Don't sacrifice the nutrition and all of that in the key to unlocking that creating delicious plant based foods is the technology that Neil described which and he's only described it a little bit, which is is that making you know for for ripple foods making protein, that's really clean means. We can make foods that are really delicious that are really nutritious that actually don't taste like peas and for us. That's not what makes us unique. It's not as an oddity that our products have in them. But what makes us unique is that we can make plant based foods, really delicious. And if you do that, then you're going to open up, the the the the market to a much broader audience of people that just wanna make a lifestyle choice in. It's that intersection of the business opportunity that creates and the opportunity for really driving some change from an environmental and sustainability standpoint, that's really motivating for us. And so to answer your question about where we're going next. It's really to build that Bill. Out that vision, build ripple into a brand across the entire dairy regimen. That shows what dairy free really can be when we spoke a couple of years ago. I believe you said something along the lines of you could develop other products made out of other plants like peas were great and they had a lot of protein, but there were other options available to well. Yeah. That's right. I the the the technology's feedstock idealistic we can use any feedstock. We choose to use bees. Because they are you know, right now, they're the most available most stain -able lowest cost source of plant protein other than soy, but we are working on other other types of feedstocks things that that the stuff that really gets us excited or are things that are agricultural byproducts. So think like canola meal, right? It's it's a byproduct for making canola oil or sunflower meal. Same things, maybe it's a byproduct for me. It's stuff that normally goes to to feed cows, honestly. Yeah. Exactly. So so we were our whole mission is to kind of dissident remediate the cow here and make product straight from those those feed sources, great from an economic standpoint dosa, great from a sustainability standpoint, and what's really cool about that. Is right now ripple makes the purest plant protein anywhere in the world. We call it rip teen. It's our proprietary protein that we do make from Ps as Neil just explain what can make it from anything as we get to these lower and lower costs. Sources these secondary feedstocks in our goal is to create not just the cleanest protein in the world. But actually the cheapest plant protein in the world, and if you do that that is a massive massive business and sustained absolutely. Can you give us a breakdown of the sustainability too? So that the listeners can understand how much cost saving it is water. Yes. Yes. So how yeah. Yeah. So to kind of put it in perspective with the with the. Products that we've sold in the last year the amount of if you were to try to get that same amount of protein from almond milk. For example, it would take over one hundred fifty billion gallons of water more, which is the amount of water that LA uses in an entire year. I mean, it's nuts. Right. Another another example so from carbon standpoint if you were going to purchase dairy milk instead of the the amount of ripple we sold in the last year, it would take about twenty million pounds more greenhouse gas emissions and with that same amount of ripple people got five hundred tons more protein and two hundred tonnes less sugar. This is what we call the ripple effect brand is about doing one little thing every day and feeling good about, you know, doing one good thing instead of feeling guilty about the things that you don't do well, and these are the ripple effects that really add up now on kind of a comparison basis. We have a bunch of stats on our website. I'm not gonna have rattle them off about the specific sustainability benefits, but they basically break down to it's about ten times. Better broadly, speaking than dairy and almond or coconut, cashew haute. On water and carbon. Wow. Those numbers are very huge. Well, thank you so much. I have one more question for you. That has almost nothing to do with your business. But I read in your bio that you each have kind of fascinating personal hobby from your past something about an Olympic level sailor and an MIT blackjack team, which is which how did this happen? I'm the blackjack player in the L is blackjack player. I think I should have been able to get that one. Well, I don't know. It's all about the fat suit. No, you have to go into skies. Every once in awhile, and the disguises get more and more intricate depending on how many times you've been kicked out of a casino. So. Yeah. It's played blackjack starting when I was about twenty years old, and and you know, through undergrad and grad schools fund your business. No. Indirect. Yeah. You know, it I got to live like a normal person in grad school, I guess as a super poor. Exactly right gambling with Neil, really. Fun is the word I would use almost spectator sport. Yeah. And have you been sailing with world class sailor? Adam I have not. Just you know, recently. I'll let you brag. The boats sail are really small, Sarah. They're small high performance boats that when we sailed them we left out of the water. Yeah. Pick them up and put them in the water. So yeah, I've done a bunch of sailing. I was an alternate for the Olympic team in two thousand Sydney, and now I'm very much weakened for your. But Neil is referring to the fact that there's a big international class that actually just won the world championship. Light boats. So say to people so myself and one other and yeah, it was it's it's what I love to do for fun. And it's good to be able to still do it at a little bit of highly. Yeah, that's amazing that you're able to maintain that kind of as quote, unquote, work life balance. Whole family in there to come. So ahead the family at this event, which was fantastic. When I when we won my girls game and ran up and gave daddy a hug. It was pretty special. That's so great. I love it. Thank you so much Neilan Adam for being here today, and we're gonna wrap up with our like buttons, we will include you. But I I'm going to get one from Cameron. What is like this week? So last week police in Wichita falls, Texas band woman from her local WalMart, it was a little after nine AM. She had been there since six thirty joyriding electric shopping cart while drinking wine out of a Pringles can who. But that's not the good. The good part is that upon seeing this story writer for food and wine magazine, immediately thought, wait. Yes. Can you really drink wine out of Pringles cans, and it turns out you can't in fact bottle of wine fits? Inside a Pringles can. But can also waterproof. And it's lit does. A surprisingly good job at sealing liquid in. So you can take it anywhere. You go on your hiking trip or in a bumpy car. The writer advises that you don't have to worry about washing out your Pringles crumbs because no matter what you do. Your wine is going to smell like Pringles. But obviously the most important part is the tastes. So what it tastes like the writer says he was quote, startling una fended unquote, overall that phrase, he doesn't he didn't recommend it. And I haven't yet tried it. Just imagine sniffing. What you think is wine and instead getting strong hints of Pringle? It's a great example of American ingenuity camera. I note I'm getting you for your birthday. Oh. Get the pizza flavored Christine. My like button. This week is YouTube is really taking a hard stance on people who are trying to do the bird box challenge, which is blindfolding themselves in doing really risky behavior. And they are cracking down on this. They are trying to take done videos and encourage people not to do these things could be really harmful to themselves to others. Yeah. I love this as a policy turn because it's really not just on Burbach on any behavior. That is you know, promoting dangerous stunts dangerous actions. And like a lot of the stuff on YouTube is like teenagers balancing on top of buildings and like touch. Yeah. Exactly. But this is the it seems like there this is when the bigger responses to a viral trend, and I think that's really fascinating 'cause came up really quickly. And then they squashed it really quickly or they're trying their best to I would argue they could be quicker, but here's to progress. Right. Great and team ripple. What do you have for us today? I know we're treating you like a lake real editors here. I loved the video of the two seventeen year old boys that were put in front of a rotary phone given a phone number and asked given four minutes to make a phone call and they were unable to do. Yeah. I believe it unable to do it. It was as somebody who grew up with a rotary phone. It was I was in stitches, and they're sitting there, they're like the can't figure out how to rotate the thing around. They don't how the numbers work. They had no idea that you had to pick up the receiver. It was like a theft prevention device. It was awesome story saw where kids were trying to figure out. Why we use the phrase hang up? I'd love to see these kids. Do a collect call from a payphone. That's it for this week. I want to thank our incredible increase editors Cameron Albert Deitz hosting the wine in Pringles camping for science and Emily canal. I am not. And our guest meal and Adam from ripple. Yeah. Thanks for having us. If you like listening to in concert. We'd love to hear that please take a moment and go to leave us a review. Awesome to hear what you're thinking. And it also helps new listeners find us our incredible producer who is currently crushing up yellow peas in hopes of finding the next big thing is Manella morale is I'm Christina Goriacheva Chephren. Please join us again for the next gun censored. Panoply.
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First 2019 North American Turd Award Nominee, The Robutt & Eat Your Slop HOG!
The following program is brought to you by podcast one sports net. Don't forget to download our new podcast one out. This is fire fighter Raphael poorer yet for firehouse subs. Introducing the new spicy Cajun chicken sub Cajun seasons grilled chicken, breast zesty, cherry peppers and housemaid Cajun male just five fifty five for immediate. Remember a portion of every sub you buy cups provide lifesaving equipment for personal sponsors via subs. Enjoy more subs saved. More lives. Limited time only plus tax participating locations ourselves. Donate a minimum of one million dollars in two thousand nineteen to the firehouse subs public foundation by donating point one one percent of every purchase. Oh well. Call. Hey, welcome back to wriggles picks Brigham Sarah Tiana with this is always Chandler and Gerry Keri got a shirt on again today. He's on a streak. He's weeks in a row. Friends. We got some things going on here wriggles picks. And it's all good. But there could be there could be some changes. On the on the horizon. Right. There could be some changes coming up here. So we just wanna keep you posted. We are prerecording this show today because I'm still in Iceland, but working on a project, but. We just need you to know that I don't know how things are going to shake out. But we may have a new feed which would require you unfortunate to take just a minute of your time and resubscribe where wherever we, you know, wherever that new feed is absolutely you'll just search for Rigel speaks. You know, wherever you get your podcast whenever app us or computer, and and they'll be new feed there, and you subscribe to that one. And then you'll be the same show your Yusuf every Thursday. We'll be there with you in the interim we plan on having no time off. So we think will be here next Thursday with a new show on our new feed are changing the name of the show to Tian ass- pack. Wait a minute. This is this is gust people can find was not discussed when you're searching wriggles. Confusing. Everybody. Visit care some business. Sarah. Oh my God. Driving through better area town. She's doing bits. Oh, should I roll my window? All right. So gear we we're gonna have a new feed friends is what I'm saying. And just look for wriggles picks. It's the same show. It's the same team. It's the same everything just might be a new feet. So you might have to resubscribe that's all we're dealing with. And that's and there shouldn't be any interruption. There shouldn't be an interruption in our flow. You wanna call it? What's wrong with that? Are our flow are red flow. Oh, okay. Is that what you're thinking? But now, I call it baking cookies, but you can call it you. I'm Becky Jalisco weird to grow friends. What I'm saying? What I'm saying is is please stick with us and find wriggles picks and resubscribe saying please remember to write in the comments that we should change it to Tian. It's so if I get enough votes. We'll take poll Twitter if there are votes Tiana's picks. It's still ain't gonna happen. You should leave him in the Lido. Type away friends type away. You just see them all from me different names chains. Yeah. Mayor Dion a-. More. I'm good. How are you? I'm well, again assume that she's won the Super Bowl. Is going to win. We're going to fail day away a couple of days away. So I assume that we're going to win. We're looking good in practice are going to be there. I will be there regardless or. Yes. I mean the chiefs are in. So I'll be there. But if if the chiefs weren't in hypothetically, hypothetically, I won't be there. I will not be there is no the usually go every year. I try but one FOX doesn't have the Super Bowl this year does. So it makes it a little harder. And if the chiefs aren't there to be honest with you, I'm gonna go to the Phoenix Open. Oh, that's fun time. You're gonna be in Phoenix at doing doing some stuff. So I hear that the best day to go to Disneyland is Super Bowl Sunday. It's the slowest day of the year. I'll believe it. And I would also now I'm tempted to go hang out in front of the gate and see who does. Disneyland. Rigel six open up. Just sitter just give them the stairs. They walk by just as walking end. Go really really really or what happened. Look at yourself. That's what I was just talking just said he wanted to stay home to watch them room five concert. Oh, and my buddies my buddies, I I'm actually friends with the guys in that. Very stoked for them playing the Super Bowl. Halftime show is it's a big honor. Yes, it's a huge on. So I'm stoked for them. And I think they're going to kill it. I think they're gonna have a great time. I think they are. I just heard that big boys going to be joining that. And he's from Atlanta Travis Scott has also. Baby is that that's his baby to Trump's. Hip. You got your finger. 'cause I didn't know anybody who just. That their babies born last year on the Super Bowl. Over that faster than the Super Bowl was. America's priorities. So many things happening in the world. So many is there any particular story that you wanted to talk about. Oh, sorry. Sorry chandler. I should've asked ladies first before we go. We avoid politics like the plague right? Okay. And the show, but. I want to know because we're we're we're in the future now. Yes. Way in the future. According yes, yes. And I'm very curious. We'll call each other. When this airs and see who's right is the government shutdown still going. Oh, my car is it not because right now, it's still alive. And it's so is it still alive or not when this air? Wow. Did you? I would say, yes, I sure I think he's like he's angry the one of these now that they've dug their heels in. Yeah. Another gonna have my cousin works for the national parks. She's been unemployed like she's about to have to like move back home with her mom because she's like, so employed right now, I just don't understand why you have to shut it down if Mexico's paying for it. You know what I mean? That's my only question I'm not trying to get involved ships sailed a while ago. But it doesn't solve what's going on now. Anyway, I'm just curious to smell. All right. So you're saying saying. Did you guys see though that he was serving President Trump is serving to the Clemson football players McDonald's? Wendy's and Burger King with pizza as they're like, I did you saw table in front of him with all thought it was a. For him because it was every fast food on the sun. Is that something that was requested? Or is it is it some sort of bit. Or is it some sort of the key came out in his speech? I can't remember if it was a question or not, but there's video of him basically saying that he believes that's their favorite food. So that's what he serving Clemson football champions to get fast food buffet at White House. Visit college student once the food that they eat probably on the regular basis. Anyway, like. It doesn't matter. Crazy. I didn't wanna get down to the politics. One more thing about Mexicans. Now, I know right. What are you gonna front of you? Oh, I have a lot in front of me. But I didn't know if Chandler had another story you had one at Texas, WalMart bands a woman who was drinking wine from Pringles what driving an electric car, wait. She was driving an electric part wine out of Pringles can. Is dope is so on time. I believe I believe the reports doing it for up to three hours. Wow. As she's still driving the electric cart. The wine hit the wall. Just was like fuck you. As she she filled up, the only containers. With mad dog twenty or nitrile. Like, Dan ackroyd trading places when he bites into the salmon. Just drink as pouring all over the place. And she's driving around the parking lot. Everybody to suck it. This is also at nine AM she was in the parking lot for several hours in an electric cart. Yeah. And one of those strict shopping cards from WalMart in it. Okay, guys. I don't know we are in two thousand nineteen this North American nominee thinking, I mean, we got to drill down on this woman and find out what set this this the set of fairs into motion at nine AM drinking wine from the by hunches it started at midnight. Tonight the night before things here that that were a little weird one. She was contacted by police later and not cited she was sold to come back to the WalMart. But she was not cited for driving around for three hours drinking alcohol on a motorized vehicle. Yeah. And then in the day after this happened, it became a popular thing on Twitter to retweets. The original tweet of this story with something funny. Like mom safe now. Sorry, guys. And that was the best part about this. Follow just do different versions. But like everyone had their own take on. It was great. It was pretty fancy really fun. But I think that might be our first North American wasn't Hillary Clinton the name. Well, we don't know. Article. But I could assume that's a safer sumptious at a couple of years years. I feel like if one of us did that they would just release the name you got to have a little juice if they're not gonna release the name. He's not like. That would be out. Do it again. A lot of WalMart. Yeah. I'll just kind of the other. Twenty four. Oh my gosh. I told you about being back home and going into WalMart and everyone was staring me. The other thing down to my grandparents farm same thing. Fancy boy. Uptown. He's got shoot. It's just it's cold. So I thought I wouldn't slippers. Busse? That I seen. I feel like there's more being warned than there is for sale. All all. Thing sweatpants, Jim Jim's. Everybody's brassieres slippers aren't slipped. Like slippers that look like a God dang puppy dog on your foot. Yes. Because I don't khakis and my shoes. Will. Well, Lookie here from today. Wow. Insane. I like what nothing tastes better, especially in a classic cavern. Than a little Pringle toss. Swirled around. Legs. Can you imagine how upset Ben it would be hearing this story hopeless? The pizza flavored. And it's like shedding Italian the whole oh Chianti. Extra oregano do that in front of Bennett just to piss him. All what got my grandmother used to her. She used to dipped snuff. And she always spit it into Metamucil holder. And I'm like, it's bad enough that you have a Metamucil holder out. Filling. With your snuff spit tobacco tobacco. But it it's like a different powdery. Yeah. More powdery than than long cut tobacco. I don't even know the difference. I just know that she was like four. Snuff Copenhagen's stuff. I think they definitely make one. Yeah. Yeah. I don't know. But I just remember her always spitting into that can't lake. She lived to be ninety three ninety four. God bless her. She outlived so many boyfriends that just kept dying men. The now hurts. Friday every day. My grandma Cole. I remember one time. I went up there. Favorite tough stock. Yeah. She was a tough lady. And she I went up to see her in Michigan. That's where like my real redneck family lives is that the ones that killed chickens. That's the one that cut the turkeys head off. Yeah. That's my uncle JR. So it was just Popol. No matter what Turkey was hanging from the clothes lines. And he called all of us kids outside and then he shot off. Yeah. And was mad that we wouldn't do we we didn't wanna eat the Turkey later. But I remember going there one time and. She was like, I mean, she they they served. She wanted what she wanted for her like ninety first birthday and she said glamor shots. Took her clever shots. They all this ethic makeup on her and she has no teeth. She's just like. Fun. Happy like some. I like it get that woman's glamorous shot. She wanted glamor shots for your thousand nineteen. Yes. Lease can of course, Chantler present some individuals. Syracuse out. That'd be great. Scarred together. Yeah. Yes. Solo Christmas that would be the saddest Christmas card ever crock pot. All dolled up with a bow around his neck. We'll all have to flush out. How exactly this is gonna work? But I think there's going to be a milling listed some website. Yes. That's a good idea. Yes. And it'll just be a crock pot full of tears. Crumpled cerro. Be leading in tasting the IRS going good with smile that list. Tears to list. What do you got? Oh, gosh. I don't know. I haven't read through all my God professional on a talk about the hippos. Yeah. I wrote it down a hippo was stolen LeBron's hippopotamus from a garden. It was a garden ornament in England and it weighs almost three tonnes. Which is which is like fifteen hundred. And that's more than that. Right. It's more than the a ton of two thousand so. Six fifteen hundred pounds. He was on the ton. Hurts my head. But the business that it was stolen from they like posted on Facebook. And they're like, we are so sad that someone has stolen are beautiful sculpture. Please bring it back. Yeah. It's it's a hippo a real thing. But like they went into this whole diatribe about how they love art and shit, and I just stopped reading this. I was going to go on your list. They turn me off with their. If. Don't get all softy. Bottom as her Christmas. Papa is bull. Yeah. What does that hippopotamus do for the earth? Anyway. Takes up space there, really. Right. How does someone get it though? They're saying that they had to have used the big flatbed, truck and attractor thing. And I'm looking at it right now. It is a massive bronze hippo lifelike life-size almost. Yeah. It is is fraternity attic. Right. With a pair of with a bra on it. Oughta sunglass eighty seven thousand photos, and we're taking it says, it's two meters long. So I don't know twelve feet, okay? Okay. Someone else's yard as a prank. Or house, and they can't get it out I Charleston and last year, I was there visiting and there's a sky that's in their homeowners association who got pissed it everyone in the homers association. So he went out and bought like six six foot four like big foot statues and let them in all of their yards, and they couldn't get him out. And he was like, I'm not moving it. You guys approve this thing. Male score Shen and black. Sociation fights are perhaps some of the funniest thing there. And by the way, they're real I've experienced it in my life when I still I can barely make contact with some of my name the result of it. Because they they are insane. And they drive me nuts. Dad, built this beautiful flower bed around their mailbox, and they're like last subdivision, and they made them take it down and tear it up, and it was so beautiful. Like, he was like all hand like he'd made like, he all the woods. I'm talking about banter. Here's the thing. Here's the thing about homeowners association. I do understand why you have it because you need to protect your investment. And being there certain things that you can do better as a community, you know, spreading the cost and what your homeowner's fees. I understand that. That's there's good things about a homeowner association. You also do it. So that someone doesn't come in and paint their house hot pink. Right. You do it. So that someone doesn't come into put a win meal in their front yard there's certain rules, and I get that. But short of that, you gotta get out of people's lives. You gotta get out of their business. And if they're not doing something that devalue your property, you gotta shut up and let let people live and let them that's their land. If they wanna put a fountain or a rock wall or something that doesn't again devalue everybody else's property or make an eyesore that is traumatic like a hot pink house. Everybody's gotta shut up and go about their business. Everybody's trying to control everything. Everybody wants to control the my neighbors want control me and what I do on my property. They want to control and these. That's the problem is homeowners. They wanna control too much. It's not for you to control property. It's it's not your property. So shut up and unless I'm doing something that's harming or you know, like, I said, then you have a case. And I think that's why homers but overreach overreach over his is just getting out of control of rates. And it's so I don't know as a person who lives in a homeowners association. It's startling me. How many people don't go to those meetings where there is, you know, twenty percent of the community and were voting, and it's like our vote therefore just matters that much more. And it's like, luckily all the people that come care, but like you at the wrong crazy person in there who votes in their lunatic husband, or whatever, that's that's it. And and what happens is the people that that end up. Up. It's I was like the reluctant homeowner president because that's the guy or gal who doesn't want the fucking job because it sucks you really want. That's who you want. It's the person who wants the job. That's who you don't want. That's the person who is power hungry and control hungry and actually gets off on telling you, you can't do something. Yeah. Yeah. They're scumbags. Okay. Why are we take a break? And I'll show everybody. How loud I confirm? This is fire fighter Raphael Puerto yet for firehouse subs. Introducing the new spicy Cajun chicken sub page seasons. Grilled chicken, breast zesty, cherry peppers and housemaid Cajun mayo just five fifty five for a medium. Remember a portion of every sub you buy cups provide lifesaving quit for personal sponsors, vile. Subs. Enjoy more subs. Save more lives. Limited time only plus tax participating locations ourselves. Donate. The minimum of one million dollars in two thousand nineteen in the firehouse subs public foundation by donating point one one percent of every purchase. Hey, everybody has said have you had a chance to check out the number one podcast on podcast once? That's right. The big podcast. Check me and my co host John Kincaid, and rob generous we have a blast with way more than just sports. We have the biggest guests from entertainment to the NBA. I promise you've never ever heard of show like this big podcast with check with the new episode. Every Monday at podcast one dot com. Strain much to talk about you guys. Obviously. Thank you for the standing ovation from. Also, the jayhawks. I know we're gonna move onto some more stories, but the Kansas jayhawks basketball team again two weeks in the future Kelly. They're absolutely inflator. Oh, wow. So glad that they are the greatest team on earth. Okay. I'm also really excited because the Braves just signed Bryce Harper some pretty excited about you should be excited about again. This is two weeks in the future. Deal went down. I'll say that's like the biggest deal ever. How did I miss? This should be the lead of every Georgia potato money into a go fund me. We can actually get him. Have a story about a go fund me. Oh, I get written by the way. I don't even know where this is going to go. I get know how many times people want people writing me some guy wrote me it was like a case state. And I want you to buy me a computer. Three thirty three thousand dollars for computer. I'm like who are you what don't ever on the air prince from Egypt? Over there gofundme as well. You please tweet out this now go fund me link so that I can get money. So I can start my business. I'm like people are just crazy fuck. Yes. Donate to everybody. Well, there's a couple of different go fund me ones here. Let's let's start with this one. Thanks to an Email typo Phoenix man is about to head out for the party of his lifetime. He's going to a bachelor party for manny's never met on the other side of the country using money raised on go fund me the gofundme campaign was sidled helped me go to the bachelor party of a stranger. He apparently has the same name as a member of the intended bachelor party group and the Email addresses are off by a letter. So it was a typo. He went on go fund me got people to send him money. And he's now going to this bachelor party. Shame on everybody's sending money. Yeah. Honest about he was honest. He was honest about what he's doing and people sending money. You can't judge that you have to judge the people who sent the money. You're right. You're absolutely right. Like, it'd be it's all scumbag stuff, but. It's not his fault. He's no they sending money to the the kicker in Chicago park. I love it this a couple of weeks ago at the divisional playoffs. They had all those guys trying in Chicago trying to kick this there. Wipe out. For one hundred and one I think I read. Yeah. She the one where the security guard was standing there Wall Street. Yes. Went straight to the security that see. But that's always gold. Stuff. I heard like some actual football player. Like an old retired football player wasn't mcginnis or I don't know kicked it. And it went like three o'clock. It didn't even. Shake. I love that. When the colts Viteri miss those two cakes stronger crazy, but did you see that Charles Woodson tweeted now he misses in this? No. Great. Go ahead. There's there's another one here, that's sort of whatever the threat of catastrophic wildfire has driven a northern California town to launch a goat fund B campaign herds of goats to city on lands to help clear brushes that a city in the air, Nevada. Sierra Nevada began the crowdfunding campaign last month, the goal of raising thirty thousand dollars for the process the campaign explains that because it takes time to secure grant funding town needs money now to hire local goat ranchers because they're only available in the winter raced four dollars. I can tell you that is so classic northern news bullshit, nothing more. How about why don't we just fire? The forest service goats. Done. That's that's a northern California solution right there. Yeah. Associates. Stamp. It's not stupid. It's the stupidest thing, but that is such an northern California dippy solution. Yes. We also want to bring in alkaline water into all the lakes instead of the actual metro. It's just better than bay cost two trillion. But in the long run, everyone will be able to just drink straight from the leg. Pays it underneath and fill it with alkaline water. Maybe sparkling, I don't know. I don't know if you know this or not, but it has a higher ph. Yes. If you drink coffee, which is good for you. Then you won't get heartburn Thorpe. Attic. If I hear farm-to-table. Farm-to-table? I wanna punch someone I want to kick the person says, no, no, that's probably my problem. Not so much. There's two mouth. So right. About to be porked. Now. Who cares? Dumb to table. If we progress toilet things that I eat. This isn't this is an ad. Great transition. Oh, my gosh is now offering a twenty seven pound bucket of MAC and cheese. Has a shelf life of twenty years. He's already. This appears for one. This makes me crazy. Can I tell you? Why this this is? This is why I say copyright, Robert. Rob riggle? I have been pushing for apocalyptic. For years. He has. I have said there needs to be apocalypse back the car. You could put in your bunker, and it will last for twenty years now, they just all of a sudden have it in that can be. Pull shit. There's definitely some demand it sold out. Yeah. And sold. One hundred eighty servings and sells for eighty nine ninety nine. Oh, gee, I wonder why America's fat? We sold out of a twenty seven pound bucket of MAC and cheese sold out sold out America. Off the shelves is the only thing that can get off the shelf right now people are eating. Oh my God. That's how many people have just quit, and I'm Erica, they'd quit trying to look good. They've quit trying to make a difference in their life. They quit trying to be productive citizens. They just are eating until they. And this twenty seven pound bucket. Bucket of back and cheese is is the executioner. Ron. Costco. Remind me. I'm getting. Getting by bucket on the way home. I'm not going to be left out of this. Awesomeness? Going into feedback. Thank you say when you gotta Cracker Barrel. Oh, yeah. Bucket. I love it. It's a bucket to like there's nothing like a bucket eating out of a bucket. What a what a horse does. What cattle due to trough? It's a bucket. It's where you put the oats in the bucket, and then put it on Bessie hand. That's what a what a bucket says to me. So when they say here have a bucket of food human what they're really saying. Is here you disgusting. Plus yet, each your slop hogs. That's what they're saying. Know of anything ever tastes good out of a bucket. Like, I don't know. Cooking chicken pot cord Lochore taste good out of a bucket. KFC bucket everything airline wine taste. Never had it. Trust me. All right. I'll Pringles cans and bucket only to drink wine. Puckett twenty seven pound. Yeah. That is a lot. In here that I think most of our our turn award nominees tend to come out of Florida, Kansas true. I can't Georgia. I was gonna say the section of our rundown that is not focused on sports. We sort of have the turtle category in the sports category. This one maybe our first crossover oh center and his canter showed it shows off by eating seven burgers and fries on video on social media with the caption cheat day and MRs next practice, dude illness. What is your little? Good jerk, you turn award nominee nominee popey said he like wasn't ill because of the burgers and they should backs. No. I've just got a little fever from the seven me trannies shove down your neck. Your your meat bucket food. Oh my God. NS cantor. He. All board. He plays for the Knicks center. So. He's a professional. He all he does burn calories. He doesn't need a days. Yeah. Cheat day day that never even heard of that. Yeah. There's guys way. Like in football, equate four hundred pounds, and they they never stop exercising. Did you guys see a couple of weeks ago when snoop Dogg joined the broadcast booth for the? Was bad. So funny. I'd never what happened home. My god. How did I miss this? So some of his some of his quotes were Adriana Stanley before that was pretty good one. I drank let's see here. They're a fight started. And he yelled get cracking. Then let's go snoop dog and a house. Let me see it was he joined the whole first quarter. It was amazing. If I tell you I've actually had the pleasure of spending time with snoop Dogg. And he's done wriggles picks with FOX NFL. He added a bit last year at the NFL honors show. So I've hung out in the green room with them. I've just hung out talking to him. He's funny by always funding just in conversation. He is quick witted and funny, and I enjoyed my time with them. I really did. Oh, let's get a taste. Play by play. We go around you're doing this job is power places on face off. On is will door spotted line. He drafted as a real. He didn't drop any taking taking baking. Looking at his eyes. Gone peta. Do you talk too much? You go get you back watch your back right behind his back twenty trying to slide in we ride in the world. Sneeze there. It is. Right. There of the fastest outside. And here's the thing. I'll watch a hockey game snoops. That was so entertaining. Just fifteen seconds him way. Riven? This is not like a new phenomenon. He's done play by play before. There was a while there where there was a show on UFC fight pass called looking for a fight where Dana white would go around. And they'd be like, you know, people trying to get into the UFC and they had a thing where the alternate commentator. If you switched it on your computer with him. And he would just sit there smoking blunts the whole time just saying ridiculous shit about these fighters knows almost nothing about exports. No. But it, but so funny. His commentary is goal. It's amazing. I love I love it. I always wanted like people who can't do play by play to do play by play. And I I'm always practicing that at home if Chris because he can do it. And I'm like, I don't like just all explained the game to you flip to life CISCO's rise. And I'll tell you what's going on. We'll Twenty-three dropped it. So now, they're walking. He looks gross in those. Yeah. No. I mean, I'm literally just exerting one little. The thing that I see every once in a while. I was forced recently to listen to one of the playoff games in my car. And and I was reminded of the joy of radio and good radio. Good radio. It really they do transport you from my car to the game. And I felt like I was I was there. I mean, I was I was catching it all. I was they were they were really good. I just reminded me. Like, oh, that's that's good radio work. I listened to the kings radio network a lot because I listen to kings games on the radio, and I am like floored. I think hockey games are the hardest things to call so fast. And those names are all Russian. Like like your homework. Yeah. God are so quick to mention the goals kind of come out of nowhere. Yes. Anytime in the middle of sun go there's no color commentary. Did everybody's see when Corrie parkey missed the you know, he misses field in the playoff game against the eagles. But did you see the Spanish feed? No, one of the greatest things. No say, no say. They are so passionate. Yes. When they announced sports that I don't understand what they're saying. But I can't stop listening fast. That's how good they are. They're passionate alone. Compels me to listen. What I don't even understand what they're saying. I understood no senor good job. I understand that. But it was it was electric if you haven't seen it look it up on YouTube wherever you gotta go its goal that. I I enjoy just I listen to baseball like like on the radio when I met the game. I like listening to people. I always used to make fun of the oldies for doing it. But I get it now, especially when I'm keeping score. It's a better way when you're in the stands and you can follow the game. And you're getting the tells you get into know what's going on in the dugout and what's going on the bullpen. You don't have to guess you do stay right in the game. You stay in the game absolute pet peeve is like going to base ball game with somebody that doesn't know what's going on. And like they're asking you a million questions or the only time. I didn't get upset was when my friend Chica, and I went to a dodger game, and he's Nigerian buddy grew up in London. So he's like this just clear full British voice. Right. So he's big cricket. But has no idea. What baseball is the whole time. He's asking me all these questions. And Finally, I was like Chica. What do you think is going on? And he goes, well, I noticed that when you run to first base you're out. But if he walked there, you'll say. I think he just thinks like baseball better than anyone. Really funny. Take command. No, he's an ashtray. Got a virgin birth of a nation. Like he's like like a like a serious actor. Proper say. Particularly great day towards the end the filming when I finally got some shoes. And I'm like, oh my God. Like, just playing a slave like like crazy crazy. He's so good. He's super talented. I'm sure he'll come quote one another one before you're out of the wind down. But I feel he need to hear about the robot. Four this week unveiled the robot which is made up if I tried. It's basically fake ass that is meant to simulate a person who's hopping into the car after some exercise. The point of robot is to ensure the automaker seats can handle a boatload of abuse. But loud, did they say that in the article? Aditorial? The robot is basically a soft pad attached to one of their Kuka robots. That's just the brand of robots they use and it uses roughly a half gallon of water. To simulate sweating, and it sits bounces and twists some seventy five hundred times, meaning meant to emulate ten years worth of seed of and just three days. Ford also noted that it shaped the robots took us to resemble that of a large, man. Well, that's it. Costco to get your bucket. Makati? I'm gonna go twenty seven pound bucket. Choose I'm going to. Take my last bite of the bucket finished all twenty seven pounds of it and scream robot as I jump off a cliff. I think the bottom line here is make sure you subscribe to that new feed for hot news stories like that's right. Yeah. That is so true. Follow rob, Sarah and the podcast socials on Instagram. Good coach good call. Yeah. If you follow us on social media wriggles picks on social media. We will keep you abreast of the situation. How things are working changing move. Move. Is anybody gonna and of course. Always works. Really last farts. I'm the child. Yes. So well, listen friends. We're very excited about twenty nineteen very excited with this new feed thing that's going to be having and stick with us. Find us subscribe continue on with us, please. Because we love doing the show for you. And hopefully you enjoy it as well. Well, said all right. Well, hey, this has been wriggles picks. I'm rob Riggle Sarah Tana for champion for Gary. Thank you so much. Every king it. This is fire fighter Raphael. Pori yet. Firehouse subs. Introducing the new spicy Cajun chicken sub Cajun seasons grilled chicken, breast zesty, cherry peppers and housemaid Cajun mayo just five fifty five for a media. Remember a portion of every sub you buy cups provide lifesaving quit for personal sponsors, vile. Subs. Enjoy more subs. Save more lives. Limited time only plus tax -ticipant locations ourselves. Doni the minimum one million dollars in two thousand nineteen in the firehouse subs public safety foundation by donating point one one percent of every purchase. I'm Rita Foley. With an AP newsman at the fierce coal that's moving from the mid west of the east coast should ease up again today. The temperatures in the mid west could still fall to record lows in some spots. The national weather service is rich auto day. Thursday morning should be cold. This temperatures that midwest has their experience for at least the next several days. It's Twenty-three below in Saint Paul Minnesota, sixteen below. In chicago. We've learned that some immigrants on a hunger strike in Texas are being forced fed the AP Mike Rossier. You want some aggression and customs enforcement says eleven detainees at a Texas detention facility are refusing food and six are being forced fed. The detainees are being held at the Paso processing center. The hunger strike has gone on for a month. President Trump is tweeting you want that border wall asking why wouldn't any sane person wanna wall almost half of us have some sort of hard or blood vessel disease. According to a new report, I'm Rita Foley.
Riggle's Picks with Rob Riggle & Sarah Tiana