20 Episode results for "Schultz"

Starbucks vs Dunkin - Schultz vs The Bean Counters | 3

Business Wars

33:01 min | 11 months ago

Starbucks vs Dunkin - Schultz vs The Bean Counters | 3

"Introducing the capital one walmart rewards card earn five percent back at Walmart online games for the kids headphones for data laptop. For Mom doesn't matter you get five percents back at Walmart Online. You'll also earn two percent at Walmart in store restaurants and travel and one percent everywhere else. When you want all that H- you need the capital. One Walmart rewards card. What's in your wallet? Terms and exclusions apply capital. One IN A it's October. Nineteen eighty-three starbucks headquarters. Seattle Howard. Schultz rings. His hands as he paces the office of Jerry Baldwin. The company's co-founder Schultz's pacing becomes more frenetic Baldwin size. He knows he can't put Schultz off his persistence. His Mind Boggling Jerry. Espresso bars are the future of starbucks. If you'd seen the ones in Milan you'd believe me but I didn't see them. Howard look most Americans have no idea what espresso is or how great it is. We could introduce them. Baldwin GETS UP FROM HIS DESK. He walks to the door and opens it signaling. The conversation is over but day after day. Schultz keeps after him. If he can just bring Baldwin around Jerry please reconsider all right. Howard you can test your precious Espresso bar. Thanks that's great. Now I'll need fifteen hundred square feet in one of our stores. I'm giving you three Hundred Square Feet. Max. There will be no room for chairs or tables. There's room for a counter okay. I'll make the best of it. Shields squeeze out a corner of an existing starbucks adds a gleaming chrome espresso machine in line shelves with tens of Espresso to Baristas are taught to make the specialty Italian drinks and on an unseasonably cool day in April nineteen eighty-four. His Espresso Bar Opens Schultz watches anxiously as customers drink from their porcelain cups. He sees genuine pleasure in their reactions by closing time the first day. They've served an amazing four hundred customers. He High Fives Baristas soon. The Espresso Bar is serving eight hundred customers daily every evening. Schultz rushes into Baldwin's office waving sheets of paper. Detailing the latest sales figures Jerry. Customers are standing in lines out the door. You've tested it. And Yes people like it. But it's just a distraction from our business which is selling coffee beans. I need you to close down. Don't you see the bar? Is Luring in more customers. This isn't the time for a new venture. We have an opportunity to buy peace coffee and we're putting our energies there. You'll have to live with that but Schultz can't live with it. He fought so hard to join starbucks. He knows in his gut that Baldwin is overlooking a huge opportunity. Now he's got to decide what he's most dedicated to the company or its coffee talk. Business Wars is sponsored by light box. Ever heard of lab grown diamonds lab grown diamonds or essentially chemically identical to natural ones just made in a lab at light box. They've hacked the process to grow gorgeous stones every time it starts with a tiny piece of LAB GROWN DIAMOND HEATED UP IN PLASMA reactor to temperatures nearly as hot as the sun after about two weeks. Those little seeds grow into full stones. Now here's where it gets really interesting. Light box lab. Grown diamonds aren't just made the same every time they're also price the same. Each carrot is eight hundred dollars. Mind blown. They've even cracked the science of color. So you can sparkling pink white and blue. Check THEM OUT AT light box. Jewelry DOT com slash. Vw and make sure to use code. B W for twenty five dollars off. That's light box L. I. G. H. T. B. O. X. DOT COM SLASH B. W Don't forget code. Vw for twenty five dollars off from country. I'm David Brown. And this is business wars In Our last episode Howard Schultz found his life's mission starbucks and the pursuit of great coffee. Meanwhile Dunkin donuts found its mascot in perfect salesman in Fred. The Baker by June nineteen eighty-four. Dunkin donuts has expanded to nearly fifteen hundred stores on the east coast on the West Coast. A depressed Howard. Schultz is tired of mourning his thwarted dream of transforming starbucks into an espresso bar business. He's got to do something about it. This is episode three Schultz versus the bean counters in August Schultz decides on a bold move. He called Baldwin at home. Hi Jerry I've thought it over and I need to explore espresso bars. The concept may not workout. But I have to try it. I get it but as I've said a thousand times now's not the right time for us to pursue this. I know I know. And that's why I've decided to set up my own company strike out on my own. I think that's a great move for you now. You know what to show you. We believe in you I leave and write you a check for one hundred fifty thousand dollars. Cow Well thanks Jerry. Your faith in me means a lot. It's April nine thousand. Nine hundred five opening Dave Schultz Zone. Seven Hundred Square foot store on the ground floor of a shiny new office tower. This shop is named heals. Your Nollie after Milan's daily newspaper with this long counter wooden floors and roundtables. It's a slice of Italy in downtown. Seattle shorts greets customers as they arrive. You might try a cafe latte. I've never heard of it. It's new to America. Delicious Espresso topped with steam milk. The perfect marriage sure. I'll give it a try. Schultz rolls up his sleeves and works alongside the Baristas. He four shots steams milk blends beverages. He can't stop smiling. He's dreaming of Espresso Bars and every American city. And he knows he won't stop until it them. Two years later Schultz is making Kapa Chino at LG or knowledge when Jerry Baldwin Calls Hi Howard. I have big news. We're going to sell starbucks. All six stores. Why we need to focus on running Pete's and that's why I'm calling. I'd like you to have starbucks. I'll give you a ninety day exclusive to raise the money. The prices three point eight million. That's a lot of money for scholes. But the prospect of owning starbucks sets his brain on. Fire Schultz convinces investors. The Espresso concept will take off two months later. He's raised two million dollars. He's confident he'll get the rest in time with the deadline looming Baldwin asks for a meeting at a downtown restaurant. I'm sorry Howard. But one of your yields investors has offered us four million cash Schultz stares at him. He feels as if the world just ended. Luckily Schultz has Seattle's most powerful and respected lawyer on his side Bill Gates senior father of the tech mogul. He's the colleague of a friend. Schultz Russia's to see him gates is a towering figure literally he 6'7 and known for rattling. The city's bigwigs gates listens then gets up and take shots to the investors office. They burst past his secretary in March up to his desk. Before the man can say anything gates explodes. You should be ashamed of yourself trying to steal this kid's dream you'll stand down this kid's buying this company. Remarkably that's all it takes. The investor withdraws his offer in August nineteen eighty seven Howard Schultz by starbucks for three point. Eight million dollars but almost immediately Schultz spaces a conundrum. The coffee market has been stagnant. Young people would rather drink soda. He has to figure out how to get them into starbucks and convinced them they want good coffee and Espresso for a frothy price. It's not going to be easy. But SCHOLTZ has total faith in his own abilities and it is coffee. He's sure he can persuade millions of people to love it. And he won't stop until they do. It's nineteen eighty-eight back East Dunkin donuts. Eeo Bob Rosenberg has big plans for something. He thinks. We'll take the company to the next level but it's not just up to him fifty year old. Bob May be CEO but his dad. Bill still weighs in on company decisions. And Bob's getting tired of it. Bob Calls his father into his office. Dad I want to invest in. Chile's you know the casual dining chain well. Chilies is a good company. But we don't know anything about the business. I won't do it. Bob Nods as though he agrees he's not GonNa get into one of their verbal tussles. Bill thinks that's the end of it. But Bob goes behind his father's back. And convinces the Dunkin donuts board to vote for the Chili's Investment Bill Rosenberg is enraged at home. His wife tries to calm him down. How could Bob do this? My own son. Bill Stop Pacing. You'll give yourself a heart attack. It's Bob who's giving me the art attack within a half a year. It's clear Bob is made a major misstep. The Chili's franchises are draining Dunkin. Donuts coffers and fast Bob's embarrassed and panicked but bill still licking his wounds. He hasn't forgotten his son's betrayal. Look at these sales figures Bob. This is a disaster. I don't like to say I told you so but I know you told me well. He's too late now. You went behind my back. You had no respect for me now. You've gotten us in a mess. I'm done I promise. You'll never see my face in the company's office again. The next day bill is at home still seething someone knocks on his front door. He answers it and sees a man holding a massive box. What's all this? I have a package for you. Bill takes the package inside as he opens. His wife enters the room. What's that I can't believe it? It's my portrait from the lobby of the corporate office. Why was it said here? I told Bob he'd never see my face there again. I guess he doesn't WanNa see it. Either in one thousand nine hundred eighty nine. There's more bad news with a company. Weakened and the Chili's franchises sold a corporate raider tries to takeover Bob Rosenberg fights to maintain control but the next year he agrees to sell Dunkin donuts to a British company allied. Leon they own the company but Bob remains at the helm. Bob Holds Breakfast meeting with the new owner. But it's not the friendly chat. He'd anticipated Bob. Our priority is to grow the company so we need to make changes within the stores. So we're getting rid of the counters. They take up. Eighty percents the space but account for only twenty percent of business but counters are important hostesses. No are counter customers by name and know exactly what they want they don't even have to order having counters means only having stores in suburbia where. There's enough space. We need smaller urban stores. That reminds me another thing. That's got to go having the kitchen inside the store. You don't get it. Our customers love looking through the window and seeing the donuts mate. Despite Bob's protests allied Leon create separate kitchens and then delivers donuts to the stores without a kitchen or a counter. The company is able to open smaller stores and kiosks and bus terminals train stations in department stores some measuring only sixty four square feet but the smaller stores do great business. One takes a million dollars in. Its first year. In the next four years Dunkin donuts moves from eighty new store openings. A year to more than three hundred by nineteen ninety. The company has a total of two thousand stores. June sixth nineteen ninety-two is the most joyful day of Schultz's career the day of starbucks IPO at six that morning as the opening bell sounds at the New York Stock Exchange Schultz in the starbucks leadership team gather around computer monitors in a brokerage house in Seattle Sin. Shorts bought the company. Five years ago. He's worked tirelessly fulfill his promise to initial investors to open one hundred twenty five stores in five years now with more than one hundred fifty stores starbucks is the nation's largest specialty coffee roaster and retailer with huge opportunities to expand. Schultz likes to think of himself as a visionary. He's got to admit the whole specialty. Coffee Phenomenon has grown quicker than even he ever imagined. Today starbucks becomes the first coffee retailer to offer stock to the public. Schultz leans over the back of a chair watching intently. The stocks target ranges fourteen to sixteen dollars a share. Look the stocks jumped immediately to twenty one dollars. The stock trades briskly through the day. We're the second most traded stock on Nasdaq and the closing bell. They've raised wapping twenty. Nine million dollars just five years after Schultz bought starbucks for three point eight mill its market capitalisation stands at two hundred seventy three million dollars by the close of Nineteen ninety-three starbucks has more than two hundred seventy stores in the Pacific northwest yet in the northeast. Dunkin donuts has more than ten times as many but Howard Schultz is focused on competitors in the rapidly expanding gourmet coffee arena places like barneys and the coffee beanery out for the same elite taste conscious Java drinker. He's had time to bask in the company's success since they're I B o a year ago but he knows he can't sit still. It's time to expand his coffee kingdom to the East Coast. It's a move. He's hesitated to make because of the higher land and Labour costs in April nineteen ninety four. The company opens the first starbucks in Boston to Dunkin donuts. This is the first caffeinated salvo. As far as they're concerned it's business and personal. At their headquarters furious executives hunker down trying to devise ways to respond but soon mother nature will trouble starbucks more than they ever could. It's June nineteen ninety-four Howard. Schultz is in the Hamptons with his wife son and daughter at his wife's urging. He's just begun. What will be his longest vacation in ten years the phone rings his VP. Orrin Smith is on the line. There's a severe frost in Brazil. Coffee prices are through the roof. We don't buy coffee from Brazil but Brazil provides more than a quarter of the world's coffee that means every bean seller ours included. We'll be jacking up their prices. And we have three hundred fifty stores to supply Schultz heads back to Seattle and summons his top. Aides they gather around the Big Table in his office. We have a ten month supply beans locked in still. We gotta make some decisions here. Do we hang tight or raise prices? I say raise them but price experts at a disadvantage against Dunkin donuts because even if they raise prices their coffee still sells for much less than ours. Let's wait when gasoline companies jacked up prices after oil prices rose? People were outraged remember. I don't want starbucks facing that kind of backlash two weeks later. Brazil has another frost. That's more damaging than the first one. The price of coffee beans jumps three hundred. Thirty percent. Schultz holds another emergency team meeting. There's no easy way around this. We've got to raise prices not a lot just five or ten cents a cup. Our customers are already complaining about our prices. I'm betting they'll pay more for the best coffee and they do now. Shorts is ready to turn his attention to his new stores in the northeast. And this will galvanize. Dunkin donuts and immersed them both in an all out heated rivalry by April. Nineteen ninety four starbucks has more than four hundred stores in an aggressive mood. They dispense with a potential competitor by acquiring twenty two store. Boston chain called the coffee connection. One of their products is a cold slushy. Drink made in soft serve machines they call it. Frappuccino shells love the name. But he doesn't like the drink but as VP Howard. Behar wants him to keep an open. Mind this kind of drink will be a big seller. But it's like a milkshake not something. A coffee lover would enjoy. I think we need to experiment with it. Well okay. I'm not enthused but let's try it weeks later. Starbucks marketing team present Schultz in Bihar with a prototype. Frappuccino Schultz tastes it. It's awful Chalky pasty. You may not like this one but customers are asking for blended drinks and because they can't get them from starbucks they're going to competitors like the coffee bean alright alright. I'll consult our beverage director at the end of Nineteen ninety-four the Beverage Director. Bring Scholtz version. He likes it no longer. Tastes like a milkshake by using low fat milk. This one is more icy than Creamy Schultz meets with his retail operation. Staff Frappuccino is unlike any product. We've offered it's a summer drink so we've got to launch it by April first. We got five months to do it. That's nearly impossible. You have to do it. It's the only way word of mouth spread by the summer. In April of Nineteen Ninety five the first Frappuccino in coffee and MOCHA flavors are blended in the first two weeks a whopping one million or sold that summer brought Pacino accounts for eleven percent of starbucks sales. It's especially popular in the Northeast as temperatures rise. Dunkin donuts can't ignore this. They need to respond and fast soon. The two brands will be locked in a race to unleash the next icy drink sensation and freeze out the competition. Finding the right. Freelancer can be time consuming. Frustrating and expensive. Where do you go to find the talent? How much will it cost? How can you be sure? 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That code is B. W that's be w like business wars. It's so easy to get the service you deserve by going to five or dot com. That's F. I V. E. R. Dot Com and using code be w fiber it starts here business. Wars is supported by mail chimp. So you want to grow your business now. What you don't most businesses hit that now. What moment at some point or another? They WANNA grow where they've launched a new product or hit a sales plateau well male chimps. All in one marketing platform is the solution. It helps businesses get to the next milestone by helping the market smarter. That's because it allows you to manage more of your marketing activities from one place so you can market smarter and grow faster. It eliminates the need for multiple tools by giving you everything you need to create publish manage and measure multichannel campaigns plus it's powered by a marketing. Crm So you can collect Organiz understand an act on all your audience data. Now you'll know who to talk to what to say when to say it and the best channel to deliver the message male chimps complete marketing platform. Has Everything you need to start marketing. Your Business Today. And they'll be there to help as your business grows now. What mail chimp. That's what learn more at mail. Chimp DOT COM While Dunkin donuts agonizes over its answer. Frappuccino starbucks is cruising by nineteen ninety-six. They've got more than one thousand stores in the US and their first international stores in Singapore and Japan finally in Nineteen ninety-seven Dunkin donuts perfects. Its own blended summer. Drink the coffee. Cool Lada Kuwata is a winner. Dunkin donuts regulars love it and just like the proper Chino. It also attracts people who don't usually drink coffee but then the marketing team gets the call. They've been dreading after a fifteen year. Run the actor who's played Fred. The Baker in the popular time to make the doughnuts. Ads has decided to retire. Fred's the cornerstone of all their TV advertising. He is Dunkin donuts. The marketing department hastily gathers customers Adore Fred. It'll be so disappointed. We have to soften the blow for our base. How about an advertising campaign that gives spread and appropriate sendoff or a big retirement? Party our parade. Let's do all three as the parade moves through the Boston streets. It's Free Doughnut Day. In Fred's honor his fans. Gobble up six million donuts across thirty three hundred stores. Now the question is how to weaponize all that love against starbucks and the war is global in one thousand nine hundred ninety nine. Dunkin donuts celebrates the sale of their eight Billion Cup of coffee the next year they opened their five thousand th store outside the US. This one in Bali Indonesia starbucks is gaining on them though with more than two thousand stores in the US and eighteen other countries including England New Zealand and the United Arab Emirates by the end of the decade an era of caloric excess is taking off and teens are leading the way when starbucks introduces Caramel. Frappuccino in the summer of nineteen ninety nine it becomes the after school treat of choice and adults are in line with them but Dunkin donut shoots back with a dunk Achino. It's an ICED Cappuccino with thick swirls of chocolate and whipped cream and it's wildly popular. Thanks to some help from surprising spokesman law not anymore. It's Duck Dunkin Chino. Don't mind if I do. What's my name? Gina New K. Chino. You want creamy goodness. I'm your friend. Say hello to my chocolate Glenn. Adequate not he likes this. Whole trial is out of sight back in with Hazel Caramel. Swirl I know it was in two thousand. Three Dunkin. Donuts takes another strike at starbucks when they announced an espresso revolution. Once homey brand is going up scale with its new line of ESPRESSOS Latte and Cappuccinos. They don't need starbucks free WIFI inoffensive music or armchairs covered in purple crushed velvet. They're just fine with a less. Pricey alternative and orange FORMICA. Tables and chairs. Dunkin donuts is doing well. Maybe too well. As part of Dunkin brands which includes Baskin Robbins? In Togo's sandwich stores Dunkin donuts accounts for eighty percent of sales. Success makes it ripe for a private equity takeover in two thousand six three firms. Bain capital the Carlyle Group and Thomas h Lee partners by Dunkin brands for two point. Four billion dollars. Everyone knows this means that Dunkin donuts will eventually be going public weeks later. Dunkin donuts comes out swinging with a multimillion dollar ad campaign taking aim at their upscale competitor. They call it. America runs on Dunkin in one of the first ads. Baffled customers space a long menu of starbucks non English words like Lahti duo and Benji Sav. What's the lucious lots from Dunkin donuts? You order them in English. Not for Italian. America runs on Dunkin. Starbucks DOESN'T COUNTER THE AD. They never advertise. Schultz is convinced that the best advertising is word of mouth from satisfied customers then the trench warfare begins as Dunkin. Donuts opens new stores literally side by side with starbucks and poaching their customers coffee now accounts for sixty three percent of Dunkin donuts sales. They're the nation's largest per bay. Were brewed coffee through fast food outlets selling one billion cups a year in two thousand seven there are signs of an economic downturn. That's good for Dunkin. But it means some tough choices for starbucks. In the fall of two thousand seven SCHOLTZ walks into a team meeting quietly. He takes his seat in the back of the room recently. He stepped down as CEO. And his heading up. Global Strategy and marketing. So at this meeting all he's required to be just a fly on the wall as the team talks among themselves his mood goes from worried too alarmed after an hour he leaves and seeks out his trusted. Vp Howard Behar. I don't like what I heard in there. The staff is so indecisive. They're not coming up with creative ideas. I've noticed that too. It's like they're taking success for granted. They're so confident they become arrogant. It's been nearly eight years and short step down as the company. Ceo As head of Global Strategy. He's overseen the opening of stores in thirty two countries and secured starbucks reputation as the world's premier coffee brand destination quarter after quarter stock. Prices soared profits increased now at the end of two thousand seven. There flagging Wall Street is taking notice. Shorts has to find a way to stop the bleeding in our next episode. A showdown is brewing Howard. Schultz years up for an unexpected comeback and Dunkin donuts goes all out when they celebrate a taste test. Brum wondering this is business wars. We hope you enjoyed this episode. And we invite you to subscribe on Apple podcasts. Spotify Google podcast Stitcher iheartradio or wherever you get your guests. You'll find a link on the episode notes just tap or Swipe over the cover art. You'll also see some offers from our sponsors so we hope you'll support our show by supporting them. If you like what you've heard we would love it. If you give us a five star rating and tell your friends had subscribed another way to support us is to answer a short survey at wondering dot com slash survey and tell us what business war stories. You'd like to hear a quick note about the conversations. You've been listening to in this episode. We can't know exactly what was said at the time but this dialogue is based on our best research parts of this story. Were based on the book. Pour your heart into it by Howard Schultz. I'm your host David Brown Elizabeth K wrote this story Carolos. Our senior producer and editor edited and produced by. Emily Frost. Sound design by Kyle Randall. Our executive producers are Jenny Lower Beckmann and Marshal Louis created by or non Lopez four wondering shopping on Rodeo drive and flying on private planes that glamorous life of the rich and famous or at least. That's what they want you to think. Even the rich is a new podcast from wondering it gives you the real inside scoop on the drama that keeps famous families like the royals and the Kardashians in the spotlight. I'm Brooke and I'm Marisha. And where the house of even the rich our show is about a world where the stakes are high and the rules don't apply. Even the rich is out on March tenth on Apple podcasts. Spotify or wherever? You're listening right now.

starbucks Dunkin donuts Frappuccino Schultz Schultz Howard Dunkin Jerry Baldwin Howard Schultz Seattle Bob Dave Schultz Milan Bob Rosenberg Northeast Howard Behar Walmart Hundred Square Feet Walmart Online CEO Boston
Connie Schultz

Two Broads Talking Politics

35:43 min | 9 months ago

Connie Schultz

"Hi steady now. I've got a joke for you. What state is round on the ends in the high middle? Oh hieaux in. That's where we will be hearing Pulitzer Prize winner. Connie shots from today onto rod struck politics part of the Democrats podcast network. You should really stay home and stay safe. Hi Everyone. This is Kelly with two brads talking politics part of the dumb cast family of podcast and I am joined by my co host Sophie. Hey Sophie Hey Kelly and our special guest today who I'm thrilled to be talking with. Is Pulitzer Prize? Winning journalist Connie Schultz. Hi Connie by there so we are excited to have you with us where all Ohio natives here on the call. So we'll we'll talk some about Ohio but I just tell us a little bit about how you're hanging in there during this intense quarantine. Well I at home full time with my husband Shared Brown and because of his job as you both Us Senator. We don't usually spend this much uninterrupted time together so for us. It's felt like a blessing in that way. We do joke that we're lucky. After sixteen years of marriage that we still like each other so much and we are with our dogs slaughtering. Franklin are for kids in their spouse isn't all our grandchildren are healthy and that matters a lot I've had some friends however going through on the including diagnoses of Cohen Nineteen with various results. We've not lost on an immediate friend but we have certainly lost some people that we knew and other than that. It's work right. I finishing up. I just taught my final two classes at Kent State Mama Mater where. I'm a professional in residence air in the journalism school. We are doing a lot of zoom sessions. I'm to miss them terribly. And my novel comes out in a month. Two daughters very towns so I've been winding up a lot of all. The talks have been cancelled or postponed. Even the sell out events which can break my heart. It's like he might perspective Lucky I'm that everybody's doing what they can to keep everybody healthy and alive so do a lot more onscreen stuff or the book and I'll be doing a lot more video interviews than I headed to support it but I'm actually getting kind of excited about all of bat and I'm writing and I'm working on something new in its. It's a life of a writer you know you're always always working and if you're not you're wondering what's wrong with you so you get to writing just normal again just to your at Kent State and we're coming up on the fiftieth anniversary of the May fourth shooting. My my parents were actually students there at the time. I think you were slightly after that. It was can planning to have been doing things you know. In Memory of the fiftieth anniversary. I assume they're not doing things in person now. There was a lot scheduled including Jane Fonda coming for a keynote to the campus. All of that is on hold. Of course they will be doing some stuff online. Some virtual events but the most significant thing to me about this in addition to courses acknowledging the. It's a it's an anniversary of a tragedy. Not just a kiss David in the country and I would never have come back to teach at Kent State. I graduated in nineteen seventy nine so I started there in the fall every I I would never return. Had they not really own their history and made it part of the curriculum against dating? I don't know if you've been on the campus a recent years but now they're a murderous. Each of the students were killed. There is information Each and every we have a museum dedicated to made for one of that existed. When I was there in the seventies and the seventies the university was really trying to just pretend it never happened and was affiliated with the events on the anniversary date of a year and now the university hosts those events. I consider that great progress. You mentioned that you have that you have children who who have kids at home. I imagine this has got to be really hard as a grandmother to not see her grandkids. I know when we are having zoom calls with my parents. It's palpable. How much they miss getting to to hug their grandchildren. You know what are you sort of? You know there's all these mixed emotions that we're all having about all of this and wanting to stay safe and all that but but what is this sort of emotionally been like being away from the grandchildren? I told her kids day. I've never felt were worthless as a grandmother because it is my nature Sweep been and start helping childcare. Helping even with the teaching at home But none of them want US around because they're all trying to protect us right so we are. We have seven grandchildren. Our oldest grandchild is twelve and then we have the other six are on seven and under most of them were way under four or younger and I missed the terribly. Fortunately we've got kids. Her kids have been great. We do a lot of face time or send each other mail. I ordered a bunch of pop up cards. You know. I love sitting in to the kids and draw pictures on the notes. Write little notes that I know their parents reading to them. So we're doing what we can't. I again emphasize enough to the young. The parents of young children listening this. It means everything to grandparents to get those photos to get those videos to do the video chats and I know you're exhausted and tired but it's good for your kids to to see us in it really A LOTTA. We're lucky we don't we have each other. We're so busy. We don't feel lonely of there are a lot of grandparents who are living alone right now and I. Never WanNA guilt anybody. 'cause there's so much going on already. I'm just making a request that you can take him over to an even. Just send a couple of new. Pictures Day. It really can fill some gaps that were feeling. It's a longing. It's just a longing grows longer and deeper and wider as this progresses whether they have to really work hard on his not China. Imagine how long it will be before I can even hug my grandchildren again. Because I find that takes me into a Bali pretty quickly. You teach journalism. I'm wondering if we can talk a little bit about cub in nineteen enter. Lsm Sure I would like your take on sort of how you think. The pandemic is going to affect political journalism and coverage of the twenty twenty elections. Because I'm having so much trouble. As a former journalist understanding how people are supposed to cover things like the convention or political speeches and rallies. How is that GonNa work with cove? Nineteen thank a what. What sort of impact? You think that this is going to have on the coverage of the election. Guess is that none of those things are going to help. I don't think we'll see can I don't think we're GONNA see political rallies? Less the president of the United States tries to do something. That's I just I can't imagine we're going to be that far along we're gonNA WANNA squeeze people shoulder to shoulder and have them shouting cheering together. Not because we know how it spreads right and we know how important social distancing is right now as far as the journalism. What are the challenges for journalists covering this nationally or responding to the national narrative? Here is that we're having to counter allotted misinformation coming from the White House quite a regular basis in. It can be pretty stressful for some. This applies to see the ten the clear tension not always acknowledged between the public health experts and the president and his administration. So we've never had a time where it's been. Were to be providing accurate information. But all he has to do is say something really dangerous. Like speculating that ingesting disinfectant might be up and you have poison centers around the country. Saying they're getting a lot more calls in this is this is a hard issue to cover. It's hard enough to cover it because it's affecting so many people but when you were also trying to battle misinformation from the very top of leadership supposedly Bending I could see the challenge in that when I teach it with my students of course their lives were abruptly uprooted. They had to leave the campus. Suddenly so much as many of them were supposed to graduate they will still graduate but there will be no ceremony. There will be no and a year stuff. I don't hear them complaining about that so much. They are really wondering what happens next with their careers because the virus internships are being canceled or delayed. And we're doing what we can at the university to help them through that I've been advising though all of them to be taking notes to be keeping journals because they will be the storytellers of this pandemic. We will be feeling the impact of this for decades and we want to believe I learned this running the memoir shares Senate race in Chicago six when I did the book for Random House and his lovely wife there were so many moments I thought. Wow this server gonNA forget this. I'm so glad I wrote it down anyway because there's so many big things are happening quickly. You do. Forget and really important. You could forget how you felt in the moment which may be different than how you remember it later right because you may feel differently about the whole experience later so been encouraging students to find purpose in this they are meant to writers and also had a lot of future filmmakers and ethics class documentary filmmakers as well feature filmmakers in addition to the journalists and. I told them it really is true. That whatever you can get through all material it all informs work and that they are in. I was telling them before. This that they were in a they. Were Living History Right now. Because of the trump presidency this has magnified. Dad is impossible to calculate by. How much terrible as the information. Coming out of the White House has been and as terrible as these press conferences have been one of the sort of shining moments of all of this is how well the women journalists in these press conferences have been have been doing the the sharp questions they've been asking you know you came up in journalism at a time when there weren't as many women journalists you know what what is that What does that sort of look like? Do you think that this is inspirational to two women who are thinking about journalism? Journalism continues to be a career that That works that that pays money well. We'll always have our journalists and one of the reasons I'm more optimistic is because the younger generations that have come up since are going to help us figure out how to save it and how to make it worthwhile as far as the women. One of my favorite things to do when I am in Washington is our experience is how many of the young women who are covering politics up and introduce themselves today and I always tell the same thing you didn't exist. I was your age. It was so hard to convince any editors we should be covering politics and that is one of the biggest changes and I think we're really seeing why it should have been happening a lot sooner because they can be tough and it's particularly important with a president who belied women so regularly to have these young women by young and look. I'm sixty two so you can live a lot of. You're still be younger than I am at this point to watch these young women. They don't flinch. They don't grimace. They just keep pressing pressing pressing for the answers and the more angry and hateful. He gets with them but more support. They are finding around the country. I hope people are being expressive about it. I'm certainly hearing about it and I see it on social media because you know what there's not a woman who has been ambitious in her life who has dealt with some sort of abuse like that and somebody who's trying to tell us what we can and cannot do and how unworthy we are to have these positions so in some ways. A lot of us can identify with that in. It just feels wonderful to watch the you've hit. He gets no traction when he tries to intimidate them. So I want to ask you about this book that you've written. I believe this is your first novel of the daughters of Erie. Towns pills a little bit about You know how what sort of the inspiration for writing this was why why you're trying your hand At novel writing and Sorta who who you hope reads the buck. I've always loved fiction. I grew up reading fiction. I think every policy all day long my rule at night only read fiction because I so appreciate being taken away into other people's worlds into other people's minds right and but it never because I have such reverence for fiction it. I never imagined that I could be anomalous. But fortunately for me by editor at Random House. Is Kate Medina? She has edited so many of the greats and she also happens to be my editor and she came for me right after the Pulitzer. She wanted me to work for her. She wanted me to be a random house author so I did a collection of essays for them with new material and then it was her idea that I write the memoir of sheriff's race but right before that second book came out in two thousand seven. She really started to push me to consider writing fiction. And what are the way she put it was that the working classes really underrepresented in modern literature and a disagreement that I am a come from working class. I'm the first family to go to college. I want to stress by working class. I need a racially diverse working class which it has always been affect my class every classroom. Elementary School was half black. So I say that because I feel so strongly nuts talking about that enough when we talk about working class people and also. I don't ever accept if you grow up. Were were white working class. You have to end up being racist. I saved frequently that. Our roots are beginnings Notre excuses and in my case even though my father struggled with raise all of his life. I had a lot of black friends in school. And so when he would start ranting I I would see their names their faces and had so altered at such a young age. How I saw my father on that issue so what I started thinking about it more. I started Magin that maybe I did have a story to tell it. Took me a lot longer than they would have wanted. But I have to say Kate. Medina is relentless impatient at the same time she she gets her claws into you in a good way and she does not let go so. This is a story about four generations of women in their men of course in the story as well but the daughters of town is there not always related but they are daughters of this town and this is a small working class town on the shore of Lake Erie written by a woman who grew up in a small working class town on the shore of Lake Erie and while it's not named after my hometown. Ula there are certainly some similarities there in the book that people are Mythical of course but the people who helped raise needed in a small town near so often you have all these circuit self appointed surrogate parents right locals and the souls and dreams of something. Um have shown up I find in the characters in this book and so it's about love and forgiveness and it's about really big mistakes. And how much are we capable of forgiving in win? Is it okay not to it is about women's lives over a period of decades and how we could ball over time but how so which it yet to happen but you only see that to the lives in constant struggles actress in these women's lives but at its heart? It is a story about people who are very much like affluent people until the big problems come and they have no money to fix it and that's when dreams die for working class people become so much harder. Speaking of your books. I really enjoyed your memoir. And his lovely wife and I felt I felt very much like a kinship with you I. My husband is not a politician but he was for a while Piscopo priest. I am also you know a feminist married to someone in a political position in which my you know. Marriage is very much scrutinized their automatic expectations of us a pastor's wife right definitely as by same thing. I don't mean to suggest that your husband isn't in an honorable profession. Of course I happen to think this could meet a quite the calling as I married to one of the finest ever automatic role. People WanNa soon for you can be a challenge. How did you deal with it? I didn't deal with gracefully. Which I guess is probably part of the reason why he has moved away from that but I just sort of ignored it and I don't think I did that very well. Your heart. I suspect you're being hard on yourself but Kipkoech but I was wondering if you talk a little bit about your more recent experiences Being you know married to senator in Ohio because I know that book was published in two thousand seven. Yeah I'm ago well. It's a couple of things that are different. I would say one of them is I. I don't worry anymore about proving myself. Was that anybody that I can still be journalist. I remained a columnist all these years ago. We have a whole new scary thing happening with the novel. But you know as I tell my students. If you're never getting scared you're not growing so. Grossberg right. I am often asked and you didn't ask it this way but I just want to respond partners way. I'm often asked. What is it? Like to be a senator's wife and I always respond with the truth. Which is I? Don't know what that means. I only know what area to share a ground and his job is really important. But we wouldn't have gotten married in middle age if we hadn't had a lot in common and we do have a lot in common and we believe in each other so much and we've often said to each other. I have won the Pulitzer without share it and he does ability has said he wouldn't have won the Senate without me. And it's not because we meddled work. It's because we believed in each other and made each other braver in the and the most scary at times in the times when we were feeling the weakest or most vulnerable. We've always been there for each other and I feel really fortunate to have this marriage sixteen years so we were just talking. The other night said we've done usually had this much time together and it's been wonderful because usually he leaves for Washington on Monday comes back Thursday evening short flight. But it's still built into that has been an independence here have handed but independent woman. So that's been helpful on when he's on recess just such a funny term because it means working all the state and less because he's all year he doesn't come home tonight so we're together more in we've evolved so much as a as a marriage in good ways they can only have a with time and I only personally and still less defensive about the fact that I would journalists Mary to a senator because I couldn't be more transparent about that. All My byles social media make it clear. I've written an entire book about a Senate Race. It doesn't it all mean. I can't be who I am and he jokes way. He likes journalists probably more than a lot of his colleagues but he couldn't have married me didn't 'cause that was at right so I think that the most the biggest evolution here is simply my comfort with the whole thing I am so happy to be shared wife's but I'm also so happy to be all these other things when I wrote that book. We didn't have any grandchildren yet. There are so many changes in my life right. I'm grateful for them for the most part. I certainly hope that came across. The book in part is because as you know from reading. I was pretty scared when I had to take back since I just won a pulitzer in your usual career move is not to take a leave of absence and get about politics but I really wanted to support share it in his Senate run. I wasn't sure what was GONNA happen after I know what I wanted to have happened. Was IT turns out. It's been much bigger than I ever expected. But it had to start with my neck giving up on myself quite aware of that. Ask a little bit about Ohio. I think Ohio has been. I'm always fascinated by Ohio. Anyway but the most fascinating to watch in this in this krona virus pandemic. Because you know it's it's a state people think of as read although I don't think any of us on this call think of it as a red state and It's a state with a Republican governor in a republican state legislature. And yet. It's a governor who has listen to science listen to scientists been very careful about The the stay at home order. What is it about Ohio? Ohioans That leads to sort of all these. What seemed like contradictions from the outside Do you think that that the politics isn't straightforward in Ohio? I think a lot of people. Maybe think it is well. It never has been right. We've always been a swing state in a bellwether and I had kind of a spirited exchange where somebody from. Cook report this big on twitter who send it Ohio's relevant and I I well I think all formulas though we can never assume they work anymore right after two thousand sixteen and I think Ohio is in play. Does he have to win out win. No but why would you ignore how because you can't you? It would be assuming Wisconsin and Pennsylvania and Michigan it. We just don't know how it's GonNa be. It's April from. We're talking about this. But the thing I also played out is that Two years after Donald Trump won Ohio by eight coins shared ran and won by seven and he needs. He had to get some of those trump voters and he did. We know he did. We know from the data. I sat in on focus groups with trump orders the numerous times throughout the campaign. The men from the women and they don't know you're watching the understand of they'll be watching they don't know who is watching and it was really interesting to me because the men were lost. They were never going to they. Were I remember two weeks? After John McCain died we had a focus group of men and to the number talking about how he wasn't really a war hero because he got caught. Which is straight out trump's playbook rightness in its hall here and we both knew. John Respecting a great deal and he didn't agree with them. WanNa politics but there is no denying his war hero status during the Vietnam War. The women though started peeling off and the women were peeling off or two issues at the time. Healthcare and family separations at the border. Now this was before we had begun massacre in Dayton and it was before covet nineteen in the president's mishandling of that and then we just had a bald walls. Poke come out. I believe today that says binds ahead by one again. We have a long way to go but that certainly sounds like a state in play to me. Yeah I'm glad that you brought up the point about different demographic groups Peeling off because they just heard. I just read an article this morning. About how the polling indicates that some older voters are actually peeling away from trump because of the corona virus. Do you think that that's something that's happening in Ohio as well? I don't know because I haven't seen that polling yet. I will say this. It would not surprise me if it's happening because we are seeing this administration talk about people. Is there some groups discardable? Are we not and one of them would be older people? It's a crazy strategy coming out of the White House. Because older people almost always they vote larger numbers right so. I would not be surprised if that's happening. I can't stay as fact yet that I've seen any of that kind of forty. I mean my parents are in late sixties in Ohio and they're certainly not voting for trump. But they weren't going to anyway. Is that right? Yeah I mean look we are so tight end with Labor here for example and also in so we know that while they were angry and I also just think we have to be really like here. There are many reasons. People didn't vote for Hillary Clinton and there is no point pretending that a lot of the Denver because they didn't want a woman and that is something we're always dealing with. Look how this played out in this primary It there is just no denying this and I get really frustrated when people want as they get something about well. It was her record or She'd been around too long. Yes sure some did some Clinton's cheek no question. I I recommend new documentary on right up about. Hillary was wonderful nightmare. I REMEMBER MY THIRTY YEAR. Old Daughter Calling texting me one point she said. I'm watching this documentary about Hillary and I'm crying and really summed up. How so many of us felt a lot of young in her as well. And a Lotta young men. It's funny that you say that 'cause my mom and I both watched that Hillary that same documentary together got angry together because my mom had visit me and we just it was so good but it was so frustrating to to sit there together and know what had happened. I really think it's important to acknowledge that in this time because right now we're basically being told. I understand that Joe Biden is going to be the nominee and we've got to unite around him. There's no that the most important thing here is to feeding Donald Trump. I would never want all the women in this country in the men who love them to this means. We're also going to put on pause. What has been happening to women in this country in it continues to happen to women in this country including the lack of opportunities for us to lead. So that is still on the agenda always. It's just right now. The most important thing is to get the most dangerous president. We've ever had a newest history out of the White House. Yeah and I you know Although it is not what we had hoped for I think having a a woman vice president is no small thing. We haven't had that you know and I think change can then come very quickly if we can move past this initial hump of just getting trump out. And then you know push toward What can be a really great future. That's an excellent point. Kelly about humor vice president. I I can't imagine it will be I'm particularly hopefully a woman of color and that will be moment for not just the Democrats for the country. We had a female nominee once before. But this we we. We have never seen the likes of these times right. Everything is different in new hope on. So thank you for bringing that up. Well so are there things topics that you would like to make sure that we talk about today things. That are really sort of on your mind as we're in this moment you know it's twenty twenty. There's the pandemic there there's so much going on Of course the Senate is is going to be back in session soon. So I'm sure that your your have that on your mind as well. It wastes it weighs a lot of my mind. Actually because I may forgive rampal in this lifetime I don't tend to be. Somebody holds a grudge. But he really scared a lot of us when he was tested. New Even tested didn't let anybody know he was waiting for results and potentially infected a lot of other people it in the meantime. Those kind of things are inexcusable. No matter who it is but when it's a United States senator doing it. You do not want a large percentage of the elected body neither the House or Senate to get coded nineteen if the country is to continue running it because they have their so much on their plate right now and they're you know right now. They're concentrating additional legislation to help so much of the country. That's in need right now. So I have deep concerns about how soon they're going to go back because I want my husband in his staff and I don't want to be exposed to it if we don't need to be. The country needs help. I it's just a real tension and everyone's feeling right now. I also want us to be mind call. We have so many parents with young children at home right now who are trying to work. Anti also take care of their kids. I have a threat going public facebook page right now back It is just heartbreaking. I told Sherrod I want him to sit down. I'm going to read some of them to him tonight not that he's not already aware but I wanted to understand fully feel I guess the magnitude of this problem. And what are we going to do for all these working families when the country can get back to some version of normal? How are we going to make childcare affordable for all families quality childcare affordable for all families win? Are we going to prioritize that as a country? It's also going to be to see how many of these companies who insisted parents must were days that we in these offices. Now they're finding the parents even with the kids at home can be incredibly productive when they can pick their own hours of productivity during a day and still hit. The marker still make the deadlines so there's that piece of it then I was which respected to this central workers. Many of us have always I come from a family of essential workers if my parents were alive right now and if to the main characters in my novel real people they would be working right now because one is a utility. Were which is what my father did. Keep the power. On and one was a nurse's is a nurse's aid. Which is what my mother was it. So she would've been on. The frontlines healthcare taking care of patients. Those of us who grew up with people like this or I've always seen this invisible always known to be essential and while I'm heartened by how many people are for the first time acknowledging how -portant including our trash collectors are all the delivery people who are helping us all the people waiting on us in hospitals in stores in groceries. They see them now is essential. What I'm hopeful for is that we're going to talk about them differently. After this is over that we will start taking better care of them after. This is over that we will respect the work. They do. Which is what we always should have been doing. And if you're familiar with rebel you know I I. I know harp on this but this is an opportunity to drive it home. I think yeah I think so too. You know. And I've seen a lot of people who now have sudden respect for teachers now that they're trying to deal with their own teaching their own kids at home you know. I think it's too bad that it took something like this for us to realize how important these people are in our lives but yeah I'm hopeful that it will sort of change that dynamic I as a parent am concerned about the transition back eventually back to work back to school especially if things don't line up right if if schools are not back in session. We're suddenly expected to back at work at. You know how these things work also talking with my daughter. Our youngest daughter the transition for children are going to be hard to right because all of a sudden they took some real adjustment to be around a city of younger younger Sean Daycare Preschool kindergarten. And they're finally getting custom to being with appearance regularly in some sort of and then that will be uprooted again for them so parents will be adjusting to getting back to the workforce will also be dealing with emotional stress of their children adapted to this. There is so much to consider moving nothing just snaps back into place right now and. I'm hoping that we're becoming more mindful of all the people who are who help us without ever expecting gratitude. My mom always said. Don't marry him until you see treats the waitress and what she meant by. That of course was how we treat the people were allowed to. Mystery is the measure of re are and there are a lot of people mistreating for a long time and now we're realizing how essential they are. I do WanNa hear what you're saying about. Wow now they they also respect teachers and it's very frustrating. It took this but my attitude is this that whatever gets in there right. We can't ask people to change and then not give them the chance to if they're willing finally took knowledge. How these teachers are in our children's lives. I say let's run with it. Yes well hopefully. They learned to acknowledge that with you. Know paid family leave and level wage and stuff as opposed to just calling people heroes and absorbed in other words. Put the box where you say. Your beliefs are now. Because you're so behind other similar countries in terms of how we don't take our children and families who are raising them all right final question. Have you picked up any new exciting quarantine hobbies besides cutting your husband's hair? We'll have my sewing machine just arrived and I have not had a sewing machine since I was in high school but I didn't know how to use one and I want to start making mass shooting for our neighborhood wanted to do something useful and so it just arrived As soon as I finished reading it she'll be in the next couple days. I'm going to set it up and I've got all this fabric and I'm going to start making base mess for everybody wants one orbit and that's a pretty large orbits. I'm so I'm looking forward to doing that. I also have to say. I attempted a jigsaw puzzle to my best friends. Drop them off on poetry me patiently getting better at it. I really living my mother's life now. I used to teasers going and I find when I work on a jigsaw puzzle. It is the only time I don't think about anything else because I'm so determined to get those pieces interlocked let that. I've turned fully into my grandmother. I'm knitting baking. Why so I enjoy the cooking. Anti get creative but I find that. I'm appreciating that as well. Look we're going to be different. We are going to be different when this is over. That can be in many ways a good thing but to deny that this will change us today. I think is natural thinking. So let's let's with attention decide how we're going to be different all right. Well thank you so much for joining us on the PODCAST. This has been a really fun. Soapy said she felt an affinity with you. I have always felt a certain affinity with you being from a similar area of Ohio. So I- so I'm so glad you were able to join us today. That means a lot coming from two women who are far younger than I have to tell you that I day naked. Both of US say okay. Yeah you too. Thank you for listening to two bras talking politics. The dim cast podcast network. Our theme song is called. Are you listening of the album elephant shaped trees by the BAND IMMUNOLOGY? And we're using it with permission of the band. Our logo and other original artwork is by Matthew. Wetland was created for use by this podcast. You can contact us at odds talking politics at g mail DOT COM or on twitter or facebook at two brides talk. You can find all of our episodes at two broads talking. Politics DOT COM or anywhere podcast found.

Ohio White House president Senate United States senator Sophie Hey Kelly Pulitzer Prize Donald Trump Hillary Clinton Kent State Washington writer Kate Medina Connie Schultz Jane Fonda twitter facebook Random House
Should Howard Schultz Run for President?

WSJ Opinion: Potomac Watch

20:41 min | 2 years ago

Should Howard Schultz Run for President?

"They. From the opinion pages of the Wall Street Journal. This is Potomac watch Howard Schultz, the billionaire and former Starbucks CO says he may run for president as an independent Democrats are furious, including billionaire Michael Bloomberg who issued a criticism. How does the possibility of Schultz candidacy stir up the presidential race for twenty twenty welcome? I'm Paul zhigo with the Wall Street Journal here with Kim strassel. Hello Kim hype. And Bill mckern. Hey, bill. Hey, paul. So this is so as the Democrats begin to enter the race. And there are a lot of them already Kamala. Harris Jila brand Elizabeth Warren, Joe, Biden and Bernie Sanders way sit waiting in the wings. Maybe Mike Bloomberg Howard Schultz gets on sixty minutes. Cam and says, well, I'm going to think running as a not as democrat as many expected he might but as an independent and he says. Is that there's a forty percent of the electorate being an declared independent therefore that gives him some running room, even though no independent since a third party candidate since bills. Good friend. Abraham LINCOLN and eighteen sixty has won the White House. So the what do you make of the Scholtz candidacy? Well, most notable is a degree to which the left has melted down over this. He came out not only to give that interview he had a a an op-ed that he ran making the case for why this is a viable candidacy if he goes forward, we can talk about that a little bit but the left Shirley abuses. They see this in black and white that if he runs he pulls away voters from their candidates and guarantees a Trump victory. And so as you said, Michael Bloomberg actually issued a statement in which he lectured about the perils of independent runs and why he had chosen not to do that. And instead run as a democrat if he runs it all near a tannin who runs the liberal center for American progress said that if Schultz got in the race, she would start a national. Starbucks boycott to make sure that she didn't have any money to pursue such an ambition say personally. It is now here's the thing. And and I think this is I'm not quite sure that if Schultz were to run that he necessarily only takes votes from Democrats. I think there's a case to be made that there are some of those suburban Republican voters who might be looking for someone that's not a far left candidate. That is not Donald Trump, and that they might pull the lever for him that being said in general, it is a case that independent candidates. Do have a very hard ho arro- to ho and I'm not quite sure what the actual potential is for this. I mean, my my view of this is that very hard for independent to win. I think even if you throw it into the house of representatives with deny anybody two hundred seventy electoral votes, then each house delegation gets a single vote and probably goes to either a Republican or democrat. But. It's a different story about whose votes he will take. And I don't think it's a done deal at all foregone conclusion that he would take democratic votes. I think it depends in part on how he campaigns what he campaigns on. It depends on who the Democrats nominate if they nominate somebody from the from the real populist laughed than it would increase as prospects for maybe getting a more votes. But just tell you both the story I was it was nineteen Ninety-two spring of nineteen ninety two. I was having lunch with Al Gore, and we were talking before going to lunch in his Senate office. And remember this was the time when Ross Perot was into the race still in the race had withdrawn yet only to get back later, and he was doing extremely well and Bill Clinton had been battered beaten down during the presidential primary season. Even as he emerged as the nomination winner. And I remember gore telling me, you know, we've got George H W Bush up here they used hand gestures and says we got Bill Clinton here. But there's a danger that Ross Perot will move ahead of Bill Clinton Clinton could finish third now as we all know within a couple of months Trump. I mean ski pardon me, not trumpet Bill Clinton, soared to the top and Perot ended up basically taking blowing up the the Reagan Republican coalition, and and help any fish with nineteen percent of the vote didn't get any electoral votes. But but helped Bill Clinton win. Why couldn't that something like that happen again? I think you could happen at look, we don't know we don't really know Mr. Schultz's platform is. And because he's a businessman in a successful businessman. And I think has demeanor is bell typically modest people are suing. He's very moderate. I I wonder. How well he's going to be able to sell that sub substantially on the issues, you know, where he would oppose will he oppose Medicare for all? I think he probably would be curious in. But will he really mounted defense? Look the traditional third party guy. Runs to do one of two things to be a spoiler. Right. I mean, you could argue the Jill Stein was spoiler in the Trump campaign in three states. She her vote total was more than the margin run as Bill. She ran green party green part. And now the which brings to another thing a lot of times people run for publicity for their cause of their their party. And they don't care what I think Evan McMullan strategy ran as an independent was to deprive Trump of some electoral votes. I don't he didn't succeed. So we don't know where it's where it's going to go, and we don't know who it's going to. I mean, the Democrats I think the assumption that he hurts them is that they think they've got this locked up and they're gonna go with their. You know, Bernie type agenda when you say they're going to win the deer going to Trump is going to lose. Right. And so that now they see this this man as as an obstacle to that. And and another wildcard is a you. And I have seen a lot of businessmen try to enter politics in most of the time they failed their often just too nice. Right. Trump. Didn't have that problem. Right. He fired back, you know, as tough as he got. But most business people can't take that they're not used to that kind of zero. Some you know, the opposition has to be destroyed their they're used to giving and taking and it'll be interesting to see where he falls we interests seat. Does he follow it all the way through or does? He does he go out. Kim does do any Democrats think that I mean as you lineup you watch the press, the democratic press columnist, they are uniformly taking the view that he that Scholtz would take votes away from Democrats. There any contrary thinking out there. Not much. No, not at the moment. They're pretty uniformly of that opinion. But I would also point out for the all those liberal candidates and voters and the press as well that you know, one of the reasons I give Howard Schultz credit for this. If he is going to run Michael Bloomberg has said, well, I'm going to run as a democrat because there's no room for an independent person. And you will only end up panning this Donald Trump. I think what Howard Schultz understands is. There is no room for a person like Howard Schultz in the Democratic Party. And I think Michael Bloomberg might discover that for himself when he and if he gets in that this is a party at the moment that is dominated by progressive base. That is not going to have tolerance in my view for any kind of moderate or centrist positions on anything. So if you look at Schultz, he's. A little bit more democratic leaning when it comes to some of these touch point issues in the party. He's with them on immigration. He's with them on climate change. But he's definitely more of a capitalist in that he defends private markets. He criticized Alexander, okay, Zia Cortez recently for her proposal of a seventy percent tax rate on the wealthy. He rejected that so, but these are positions that used to be held within what was called the centrist or moderate wing of the Democratic Party. There isn't a lot of room for them there now. And I think the only way you could buy ably, maybe even compete would be to do an independent run. Right. We're talking about Howard Scholtz as an independent presidential candidate. And you're listening to Potomac watch from the Wall Street Journal. From the opinion pages of the Wall Street Journal. This is Potomac watch. Welcome back on Paul's you go with Bill mcgurn and Kim Strauss talking about Howard Schultz. Starbucks former Starbucks CEO's potential run for president. And Kim you suggested that there's no room within the Democratic Party for a moderate these days, but we will get some in Terry McAuliffe. The former governor of Virginia Clinto Nian he's going to maybe run Mike, Bloomberg might Ron John Hickenlooper, their former Colorado governor, my rumba, I hear you saying is you just don't think they're going to get much traction because of the nature of the party. Now is that is that a fair interpretation? Yeah. Absolutely. I look back to four years ago when Jim Webb who was a Senator a moderate democrat launched his own bid for the presidency. Any he essentially lasted what a few weeks era month before he was run out. They actually booed him. When he walked on stage. And that was for for debate that was four years ago, the party's moved even more left now. So, you know, Michael, Bloomberg he may be making a tactical decision to run as a democrat. But we'll see how open Democrats are to his more at least self-proclaimed moderate style of of democratic politics. Will if you if you if you look at what Howard Schultz is is is running on. He is saying as you say he he's against Medicare for all. He says nation can't afford it. He's going to try to focus on the national debt and deficits and say, we're gonna keep our house in order a Bill of very business thing, my man's kind of view Ross Perot in on that low these many decades ago, the he's he is more pro market. He says ObamaCare shouldn't be repealed. But it can be fixed in justed he wants role for private private health insurance disagrees with Trump most Facific. Early on immigration, and I think on alliances as well. He's mentioned that and kind of an but above all on manners and style and thinks Trump is simply too polarizing, and as as as a leader is that is that enough to coalesce, and they'll be no doubt obvious specific proposals. But as a Nuff to coalesce a big enough coalition to to deny either the other two two hundred seventy votes. I'm not sure, you know, you mentioned the ninety two election, right? I mean, Bill Clinton was essentially the Howard Schultz, then right coming in off the Dukakis off the do Dakotas defeat saying we're gonna have he triangulate had much more moderate. We can argue that whether it was sincere or not. But it was a lot more moderate. He was a governor. So an executive. I mean, it's it's very democrat independent, but right as a gender was closer to Scholtz than to write. Right. And it's and it's interesting that so few of the democratic candidates are actually executive by which I mean governors or something because those are people that actually have some experience in when they're not it tends to push them in the other direction. I think I think he's calculated it'd be very hard and the Democratic Party to get those people that that they're substantive looking in a party that has made identity politics such an important part. It's just hard to see how an old white billionaire gets a nomination. I think he's made a pretty good calculation that way. Well in his calculation Kim is that in addition to forty percent of the electorate being declared, independent of the Democrats would go far left if they chose that Trump is polarizing and who knows what trouble he'll be in ethically. Or through the with a special counsel, come twenty twenty van? That there's a plausible case for him to run up the middle as a competent billionaire Hiba well-funded he can fund his his own campaign. He's got intriguingly Steve Schmidt. The former George W Bush adviser and John McCain supporter in his camp planning. Bill Burton democrat who was with Hillary Clinton longtime democratic operative. So we've got some from each party. And you know, their case would be that far from taking votes away from a necessarily from just from the Democrats. They could peel away those moderate reluctant Trump voters from two thousand sixteen. Yeah. They also cite in the Schultz Abed that was out today. They pointed out the number of Americans in poll after poll, and this is the case say that they are dissatisfied with both of the current reigning parties. Now, we get pulled like this a lot. It's when you ask that top line question, people will often say that, but it's more of an expression of just disgruntlement with government in general, if you drill down to people, there's a reason we are polarized in this country, and it's because people do have very strongly held opinions on certain policy issues and about the way the country should be governed. So not quite sure that that number is reflective of I think the number something like sixty percent say that they're unhappy with the system it's probably much smaller one that would vote for a third party candidate simply on the principle that it's not one of the existing parties. But is there a plausible case? Yes. And that's why. Because we don't know what our political system necessarily looks like these days all kinds of strange things happen. We've seen big shifts. Look, Donald Trump is president something that people said absolutely could never happen. So I guess my bias was at everyone ought to have a bit of humility about what could roll out in the future and certainly possible he could take voters from both sides of the aisle more. So Kim, I take that point very much that this election could be wild. I'm in. We could have a Republican challenge to for the primaries for Trump. I mean, Larry ho right Maryland's been mooted. We could have or John casick decided that we could have. As well. We're going to have a huge democratic field. And who knows how that turns out? It's going to be left leaning, but there's going to be a lot of candidates. And then who knows how many other candidate? Let's say Schultz gets in that could be one third party. I wouldn't rule out that John casick might run in his own right as another there could be four or five presidential candidates. Now, we haven't had four serious presidential candidates since again, this was bills. Good friends in nineteen forty eight of the had Henry Wallace run left-wing progressive you had Harry Truman as the democrat and Strom Thurmond ran as a Socratic Dixie crat, and I think one four five states Truman, of course. And Tom, Dewey ran as the Republican, and and some how do we manage to lose that race of the democratic vote was divided three ways. But that's the last time that you had. Four candidates. You had a nineteen sixty eight you had George Wallace winsome states as a third party candidate. That's the last time a third party candidate one electoral, votes course, Richard Nixon narrowly beat Humphry that raise Perot. You've got nineteen percent. He didn't win any electoral votes again the same thing. Yeah. Interesting. What about five percent from in nineteen eighty? So it's I think this race is going to be wild will. And I think Paul in addition to all that one thing we all know from watching this. It's so early in the season and a lot of times your front runners self immolate or something there's there's so many things that candidate B is behind and not the favorite one. But then candidate a blows up and that happens all the time someone that on paper should be winning should be on front. Something happens. And and or there are external actions something happens overseas. So a lot changes. Camp. Do you think Scholtz runs in the end? Well, what he said is that he is he made a couple of promises, and that op-ed he said, I am not going to do it unless I think I have a viable path for winning. Good. That's a pretty big out. That's good ramp. And and he explained that he has hired some consultants. We mentioned Steve Schmidt to help McCain. Bill Burton democrat or worked on the Obama campaign one side. And then the other side Republican democrat consultants working with them. They're going to do lot of polling and and a lot of investigation. And then also he made the promise unless he felt he could do the job. Well, we'll of course, you wouldn't even start the entire process of saying you're gonna run for president. Let's you think you'd be the best in the world. So I think we can assume that he will satisfy himself on that point. But yet they'll do education. The probably also watched to see who else gets in a little bit of a waiting game. At the moment. People are are seeing where things fall out is. You said the democratic side is going to be a scrum, but he could wait a little bit. Look, this is still were still a little bit early in the in the time frame for when you normally go out in announcer, at least the way it used to be. But people often don't get in until closer to summer. So he's. Also got some time to sit back look at the field count, his pennies and see how much something like this would cost too. That's the other side. And then decide whether to go ahead as the final note. Bill Mike Bloomberg's criticism of weary pointed criticism of our chills billionaire to billionaire little some not in a position to make. The it's it's a little self serving Rysley because he may run in his own, right? And he doesn't want any once that democratic nomination. If he goes forward and spent two billion dollars to get it to be worth as much as possible. But I do know from my own reporting in the last two election cycles presidential cycles that he looked very very closely at at running and did decide in the end that he thought he could not win. And that's why into it. Right. Well, I think that was a wise decision. I'm not sure how well Michael Bloomberg travels outside New York. But that said he's using his money on guns and so forth advances, and I think gun control gun control reasonably successfully. I mean, that's that's one thing. You can do. I don't know what Howard Schultz really cares about. If that's any of his aim. If is aim is just winning or if his aim is to say, these are things I want to talk about or I wanna see any can push the agenda that way, and he can have a big affect on the democratic. Thirty you know in the debate between sort of the Biden wing and the Bernie wing. All right Bill. Thanks, kim. Thanks. Thank you all for listening. We'll be back tomorrow with another addition Potomac watch.

Howard Schultz Democrats Donald Trump Michael Bloomberg Mike Bloomberg Howard Schultz Kim Democratic Party Bill Clinton Clinton Ross Perot president Wall Street Journal Starbucks Paul zhigo Howard Scholtz Trump Schultz Bill mckern Bill Burton Bloomberg
Howard Schultz

The Corp

1:12:05 hr | 1 year ago

Howard Schultz

"Welcome back to the court this week on the Corp.. We have two great interviews is Howard Schultz. You know him he created starbucks should probably drinking a starbucks right now so a couple of things. I WanNa get to hear a rod one. This was the first time that you allowed Hank and myself to fly on a rod corpse private jet. Were you nervous about leading us on their yes. I tell yeah 'cause no one talked to us and also I was worried. I smelled that he actually had week cleanse that up pretty good afterwards and I stacked the a lot of food because I knew you were coming. Yes no the the the flight attendant was being kept on coming up and it's like you guys want more food. More food also shout your daughter. Maybe the most power move I've ever seen in my entire life. We got sweet potato fries. She was walking by and she just took one. I was like there you go. That's I mean that's Rodriguez right there so it was fun though we really appreciate that it took it took a couple years of of like grinding new down but it was fun because we went out to to Seattle to interview Howard Schultz in person which was a great interview. We talked about all the you know starting starbucks his life as a poor kid in Brooklyn growing up and I wanted to do one thing here a little preview thing. We you know we throw in a nugget something. You've never heard so seattle going back to Seattle. Obviously a little bit of a homecoming because that's where you started your career so my question for you so when you do go back to. Seattle do you ever. Is there a small party. That's like kind of wish I had stayed here done my whole career here because you see guys do their whole career for one team at something a little different. Do you ever have that feeling. When you go back to Seattle and look there's always a romance about you know starting and finishing rushing I mean finishing what you started and for me started as an eighteen year old no further place domestically to Miami then Seattle diagonally across the country I knew that starbucks was the I knew. Boeing was there but I was like I'm one step from Alaska but playing it the kingdom was comforting plane with the greatest players in the world three hall of Famers Ken Griffey Junior Randy Johnson and now Edgar Martinez and in Hall of Fame Type Manager and Lupino. It was awesome. I A lot of that for me. Dan kind of went away when we cross the street to Safeco Field Griffey went to Cincinnati Lou Pinella. ended up leaving for me. It was like perfect timeline for me to go. Were you at all close like what was that contract negotiation like Seattle Seattle in the running. What do you remember they were close a dollar figure. They weren't close you know Pat Gillick who Hall of Fame General Manager The one with the Blue Jays twice and build up a Baltimore and just one of the best general managers he felt that he was gonna pay me a super premium but for a shorter period of time and at that time being twenty four and a free agent I was looking for the year right right so there was never was there ever never a moment where you almost did it where it was like. We were close to staying with Seattle but it just didn't work out or was always. I'm Outta here they did something very smart and I think more teams need to today is call it my junior year the year right before free agency nineteen ninety nine. I was a free agent. After the year two thousand thousand they handed me an envelope and that envelope had it was about one hundred and forty five million dollar offer. I'm twenty three years old. I'm like Holy Shit. How do I say no to this right and I roll the dice and and went to play my senior year interesting so yeah you could very well have taken that money because it is guaranteed teed money and you're like I'm set for life. No matter what you know if you get injured or whatever it may be an couldn't sleep for three sixty five. I'm like I gotta be the dumbest. Guy In the world right been happens. If I get a hurt I just let all this money go interesting interesting so that ties into Howard Schultz and he is in obviously in the fabric of the history mystery of the city of Seattle starting starbucks he owns a sonic show bit we got into that a little bit and he's also a diehard baseball fan so we talked a lot about baseball baseball with him very interesting interview really great talker and someone that if he was hiring you probably want to work for but you wouldn't be able to do it without linked in you like that. That was nice true. We are hiring barstool that is in the Corpus hiring and we're doing on linked in so we're putting up every single day job listings to work apostol sports and you can only find him on linked in so that's our sponsor and we were doing that beforehand. That's how much we love linked in and if you're an employer out there you need to know that if you're not using Lincoln you're missing out on six hundred million members a big pool of qualified candidates for for whatever job you're looking for and sweeten the pot. Our sponsor linked in has done something special. They're giving away fifty dollars for free so for your first job posting fifty dollars on them. Lincoln dot com slash the corporate again. That's linked in DOT com. Slash the corporate to get fifty dollars off your first job post terms and conditions apply. Go check them out right now. You need to if you're looking for jobs even if you're not looking for a job if you're looking at network you need to be on linked in because you can always find people people and people like era people like Barstool Erica. Nardini is looking for someone to hire. You might not even be looking for a job at that time but I'm telling you employers like that are always scouring linked in to try to find qualified candidates for their job openings so if you're not on their you've already disqualified yourself self. That's how good linked in is Lincoln jobs. Go check it out Lincoln jobs. If you WANNA put out a posting four job fifty dollars on them linked in dot com slash the corporate go right now thank you to linked in this episode of the core is brought to you by our friends at squarespace websites and online stores to marketing marketing tools and analytics squarespace is the all in one platform to build a beautiful online presence and run your business. 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If medication is right for you if you're prescribed by the doctor Roman delivers genuine medication right to your door with with free two day shipping. Don't be embarrassed. You could do it right now. Online with Roman that's the beauty of it so just go right now to get Roman Dot Com Corp Giddy Free Online visit and free two day shipping. That's get Roman dot com slash corporate to get started with the free online visit today. That's get Roman DOT COM Slash Corp.. Check it out right now like I said guys. Don't be embarrassed. Go check them out. It's super easy do online line. You can do it from the comfort of your own home and you can get what you've been looking for with yet. Roman dot com slash court and now Howard Schultz. You're listening to the court presented by Barstool sports well here we are in Seattle with none other other than one of the greatest entrepreneurs which I shared the city with many years ago with Ken Griffey and some of the Great Seattle marriages well. Howard Schultz was the chairman and CEO Uh-huh starbucks for almost twenty five years and Co founder of a consumer tech investment firm called Mavin former owner of the Seattle Supersonics in his also a proud husband of Sherry and a father of two hour grew up in New York Archie Bait baby projects in New York City becoming the first person is entire family to attend college and Northern Michigan University and started at Xerox after college becoming the general manager a Swedish drip coffee maker in Nineteen eighty-one visited a store called starbucks coffee company in Seattle and obviously the rest of great history so Howard first of all. Thank you so much for being on our show a great to be here thank you both. I've been a big Fan. I obviously I got here in one thousand nine. Hundred four arrived here a seventeen year old and I just knew the Seattle was the furthest place from Miami and the dodgers had the number two pick that year and truth truth be told. I was hoping that will go play for Tommy lasorda. We almost actually had deal done and the mariners drafted me God here and the entire city Eddie had cody of starbucks and obviously the culture you created here first of all. Just tell us a little bit about your childhood your New York sure so I grew up in the projects in public housing in Canarsie section of Brooklyn like so many the of us. My childhood experiences shaped my life. a number of different episodes produced a level of insecurity. Shame shame vulnerability of being a poor kid I when I was seven years old. My father was a truck driver picking up and delivering delivering cloth diapers before the invention pampers and he was a winter day he fell sheet of ice nine hundred sixty and basically if you're a blue-collar worker in nineteen sixty and had an accident you were dismissed fired soda with no health insurance no workers compensation and I at the very young age of seven kind of witnessed the fracturing of American family couldn't pay the ninety six dollars a month rent and went through a whole whole series of issues watching my parents struggle I never possibly imagined that one day I would be ambition to be part of a company build a company but everything I've done professionally at starbucks has been more or less to try and build the kind of company my father never got a chance the workforce so dignity and value and then twenty five years before the affordable care act providing companies have health insurance ownership for every employee and then three years ago free college tuition for everybody and so you know in the Environment Taurean now to hear people criticize vilify success or capitalism starbucks in so many ways is a I think emblematic of a company that's been built by balancing. Prophet and social responsibility and demonstrating that success can be shared so i WanNa talk about your college years and the fact that you're the first person in your family to go to college but before that sports growing up Yuccas because you know any I think we find when we talk to people entrepreneurs or people at the top of their profession. They have that competitive itch at an early age whether it be through through school or sports yeah. It seems like you were someone who had it through sports what we're sports like for you. When you were growing up so we had a school yard that was too small for all the buildings in the projects so from morning tonight there were three full court basketball courts and a school yard so all these kids came down at the exact same time eight nine o'clock in the morning to play one of those games and if you if you got in the game and you lost your basically. Siklie spent the next three hours sitting and waiting this is concrete so you did anything you possibly could to stay on that court and that drove a tremendous amount of competitive pressure. You did not want to sit for three hours. It was that kind of environment it was also an environment of a tremendous level community because the environment was very diverse so I grew up with kids very different than myself. We had one elevator in a building with eighty apartments very small. everyone shared the same kind of we were all in it together. we knew each other really well and then when I got to high school I was fortunate enough to play quarterback on a high school football team many many years ago and throw the ball. I was yeah I had a very good arm not not as strong as Alex's but that's another story yeah. and I was fortunate enough to be noticed one day by somebody who was looking it for another kid. It's really kind of weird story and that's how I got northern Michigan University. However when I went there to dream about a plane football I noticed that they were a little bigger Michigan. They weren't Brooklyn Yup and they wanted to move me to a wide receiver worse than that defensive back and I and I just not into that defensive stuff so I ended up not playing but I I went to school with Tom. Izzo and St Mary's right and so watching is the last week or so has been great yeah and can. I mentioned what I just told you say so you know my son Jordan and C. Game Com have this podcast call pull up and Izzo was on two weeks ago and he said something that was just so apropos for life and so the question was what kind of kids do you try and recruit and Izzo says streak kinds of kids kids like it kids who love it and kids will limit uh-huh I recruit kids will live that's awesome and and that you can take that and apply it to anything right business entrepreneurship sports and that is about sacrifice loving so something so much that you're willing to do anything and that also goes back to starbucks rex because the odds on nine hundred ninety seven when it had eleven stores one hundred employees today would be virtually impossible. Yeah it can only happen in America right so you would say you like sports. You like no. I loved it. I'm living he lives. starbucks live my family. I think yeah yeah you didn't live full. I did live the Yankees stone right yeah. Andrew tells about the Yankee. Look you own a sonics for well. We'll get there but baseball is one of your I love. I Love Baseball and your father yeah tell me about that yes so my father and I had a tough off relationship and he was very bitter came back from World War Two and never found his purpose but he was a massive Yankee Eh and so three or four times during the summer we would take the subway and go stadium and sit in right field and Roger Marris was right in front of a while so nineteen sixty one which we named the team yeah this sound crazy. I'm about the Yankees and so Whitey Ford number sixteens. He's pitching yeah Yogi Berra number eight or elston Howard number thirty two is catching Moose Karen. I base number fourteen Bobby Richardson Second Base Number One Tony Kubeck shortstop number ten clete Boyer Third Base Number Six the MIC is in center number seventy seventy Roger Marris in right field number nine and then left field is either blanchard or Tommy Trash fifteen manager manager three Casey stangl and Ralph Help Number Casey stangl thirty seven. Yes Ralph how this is. You know what this is. Can I just stop you for. This is very comforting because a lot of times. I think all the sports knowledge that I know has stopped me from being like really successful yeah because it's all just trash in my brain but hearing you rattle off the nineteen sixty one yankees yeah the person you are yeah look kids who listening at home. You can actually care about sports. It's and care about stupid statistics still making and there's so much about baseball strategically that applies to so much yeah because the game so much science game yes yeah in science and his failure. If you fail seven times okay right you you walk into the hall of fame and is really the gritty the the people that can actually persevere and deal with you know the negativity right and most people can't is is often not the most talented is people like Marino in jeeter and pettit. I mean there's probably a thousand pitchers that are better than Andy Pettitte yeah but if he's in the fall stadium knowing you will pick on top of anti pattern number forty eight forty six forty six. Ah would you buy the Yankees. They went for sale not for the price. They would be yeah. The only Yankees kicked the tires. Yeah it was a pretty last week and and talk to Reggie but the highlight you were in Tampa. I wasn't Wa the highlight for me. I I was just out of my mind talking Aaron. Judge and I could not believe the size of them. I mean to be that big and that athletic and so humble and such a gentleman ah what an x ray kid fantastic a lot of time I mean who brought him up through the minor leagues and he has not changed one bit. Here's a guy that's six foot. Seven two two hundred eighty pounds less than ten percent body fat as a thirty two inch vertical and can hit a ball five hundred feet. I told Major League baseball this week you should spend tens of millions of dollars marketing Aaron judge because he's the one guy that not only transcend sports but he's the one guy that you can build over the next couple of decades. He is is any place of the Yankees so so that's interesting. We'll get back to your business career but we alex and I always talk about it because I I love baseball but it's not my I love football more than anything and we always talk about baseball and image problem of having superstars. You grew up in a time when baseball players were they were like the American superstar Yankee Manager. Was the Tom Brady peyton manning or Aaron Rodgers like that. Was it bigger right. So where do you think baseball can do to kind kind of rectify. What spin a little bit of a slip last ten year round so why it's interesting when I was at spring training what I noticed is how old and most of the people there I guess one because Florida Tired People Florida but I I assume that the baseball audience the generations getting getting older. How does baseball market to millennials when the game is long slow? I don't have an answer for that. Yeah off and baseball unlike other sports in my mind is generational in terms of team you root for so if your parents or your father is not a baseball fan. You're not growing up in a house over you watching baseball baseball. I also think it's the issue that I can't really wrap my head around is it's so city specific you root for your team in baseball and that's it whereas on NFL Sunday you watch every game. It doesn't really interesting thought about it. You know like I don't care about what's happening in the Al West or the you know what I mean are the a central in the AL or something like that so it's hard to to care about other teams whereas basketball and football especially you can kind of watch any game and you can't really watch if you're not a fan of the Yankees. You can't really watch a Yankees. Orioles came in April so this is interesting so when we all grew up as suppose number one today's he's number three. Maybe four I think is a classic case of good as enemy of great. I mean good is the enemy of great and the reason why when I entered the major leagues I was eighteen years old right here in this city and Seattle now the industry nine hundred ninety four was a billion dollar industry. Today is ten billion baseball. Yes when it was major. League baseball was at a billion in dollars. The players took home sixty percent of the pie. Today is at ten billion owner are taking percent sixty percent of the pie a massive shift so because it's a ten billion dollar industry in many ways owners don't WanNa mess with the good right in many ways the best thing that can happen to baseball is to fall on their face a little bit and half to play aggressive to catch up like the NBA and like the NFL has done a fantastic job growing the game globally but also connected to the next generation because they can take more chances baseball is married to his history but you WanNa make that asset your biggest liability so also oh. I think little league is way down. in terms of how many kids are playing baseball now yeah. Can you tell you a hall of Fame Story About Baseball so my dear friend Tony. The getting inducted to the hall of fame. I'd never been a cooperstown. I went to Cooperstown with my son Jordan and at a in the the breakfast in the morning every every hall of fame player Iconic Player was walking through so Ernie banks before he passed away Hank Aaron Bob Gibson. I just I couldn't believe it. I was just in our this thinking myself. I've only my father was alive to see this but about ten minutes in a God walked in and I'm looking at him and I just I can't believe it's him and it was one of the ones like you just mentioned off. Stay stay before we got on about Michael Jordan when he when this guy walked in. I couldn't talk I was like starting to sweat and it was Sandy Koufax. Oh Wow and Colfax walked and I swear the whole room turned around everyone and he was so regal and so handsome and so a wrecked shape great shape and and I just couldn't I couldn't get off my chair and my son Jordan kept on saying you gotta go introduce yourself. I couldn't do it now. Of course I missed it for listener though because yeah if you say a little I don't really WanNa talk to you then. You lose that for our listeners. you know one of the things that people don't know about Colfax besides being greatest pitchers of all time he was even bigger icon in the Jewish community yes and wouldn't pitch and he would've pinched Shalom right. I mean it it was down for Chabad but I spent some time with him in the world series and I gotTa tell you he is probably the best left handed pitcher of all time and even a better person with unbelievable character there and like you said our incredible regal carries him. He's a good looking guy. This looks like the white hair ear and the Guy all right look. I'm feel find saying remember when he came out. When the dodgers in the world series last the world series a million times never won it but he comes out and it's like well kind of breathtaking Sandy Koufax. There is all right so those are baseball like little mini entrepreneur to be a great leader so let's let's start with the story of starbucks. Maybe walk us through you graduate. Ah College Xerox Yeah and by complete almost accident you walk into a starbucks store right. You tell us that story. I was working for a company that had sold a product to starbucks so I came to Seattle for the first time in eighty-one and I walked into the first store at the pike place market and was was swept away with just the essence of the experience and basically for a year I tried to convince the two founders to hire me and the and I was successful came out in one thousand nine hundred to my wife. Sherry and I and our dog Durham golden retriever drove three thousand miles kane the Seattle. We had six stores. When I arrived a year later I went to Italy for the first time to a trade show for starbucks and while I was there ran into hundreds of Italian espresso bars prior to that starbucks coffee company did not sell any beverage average just coffee for the home so when I saw the romance to theater at a sense of community I raced home to the founders and said I I think I've seen the future of the business we have to transform starbucks and bring out Espresso. They didn't think it was great idea so they didn't want to do it so to make a long story short. I left starbucks and started my own coffee company and open three coffee bars with Christine Day. Wow too in Seattle one in Vancouver. What what was it called illegitimately came after the Italian newspaper I don't know how long we have but I gotTA keep place. Okay okay so I don't have a salary. We're just really struggling and starbucks itself gets into financial trouble. After it acquires a company in California called Pete's coffee the company so pizza in starbucks one company. The founder of starbucks comes to me and says we're going to sell starbucks. We can't keep both companies. He's we think you're the right. GotTa buy okay. Two quick stories. The first one is as I said I had no salary and she was pregnant with our first. The child Jordan and Sheri's parents come and visit US insurance father says I like you. WanNa take a walk with you. Oh that's always is a problem yeah yeah okay so we go for a walk and he says listen my my daughter's eight months pregnant. She's she's still working You've you've got a dream but it's a hobby. You gotta get a job. Why I start crying. Thank crying embarrassed. I said well I I understand. Let me talk sharing so that night later that night there they go to bed. I share the story. She's outraged that her father would have said that to me. So at that moment of Sherry would have said I think he's right. there'd be no. I wouldn't be here. You'd be talking to somebody right. She says we're GONNA see the stroke and she supported me. We raised the money however in raising money to acquire starbucks something really dramatic happened and that is he gave me sixty days to acquire the company. This is the pizza owner yeah the original start regional starbucks yeah right and not so sixty days exclusive and he came to me and it was three point point eight million dollars to buy six stores in eighty-seven now. I didn't have three point eight million. I had to go out and raise. The money counts to me in thirty days and he says how you doing so so I got half of it raised. I'm sure I'll find the other half but I did not know if I could and he says to me. One of your investors from Ilter Nali has come to me. Four million dollar offer all cash no due diligence. We're GONNA have to take and I said no way. You can't do that right so here's the punchline I tell a friend of mine the story my whole life is about to end this is going to be a crushing blow and he says estimate you gotta go see the senior partner of our law firm tomorrow morning. I said Okay I will who is it and he says a name. I never heard Bill Gates senior. Oh my gosh senior right not gates right so eight o'clock in the morning. Go See Bill Gates senior. I tell them the whole story and he says digitally you left anything out. I said no everything you told me true. I said yes and he says come back in two hours literally okay so I I leave. I come back in two hours and Bill Gates senior says Howard come on. Let's go for a walk I said. Where are we going. He said we're GONNA. Go see the man. The man is trying to steal the company. Oh Wow so. I don't know if you call them. I don't know any is it okay so we my heart is palpable tasting. I don't know what's what's GonNa Happen. We walk in and he storms into the guy's office and he and sit Bill Gates Seniors six foot seven big man and at the time was the lawyer in town. This other guy was to tighten businessperson in Seattle at that time and eighty seven and he leans over his desk and he says you should be ashamed of yourself. I saw trying to steal. This kid's dream so this is what's going to happen. WE'RE GONNA Walk Outta here. Howard's going to buy the company and you're going to stand down and we walkout and I say I said Mr Gates what what just happened right and he said you're going to buy the company and I'm going to help you with my son. My son and I can help you now. Mike now listen to this day. Bill Gates senior never told a soul of the humble act of helping me never charged me nothing so year and a half ago at the Microsoft CEO Summit. I'm speaking and sought at the. NFL The CEO Microsoft who's on the starbucks sports is you've got to tell that story because bills in the front row I tell the story. I assume they'll knows if I get off stage and he says who was that who was the guy and I said you don't know he said my dad never told me the story story so the humility of brigade senior and having my back like that helping this kit so Sherry Schultz at night says we're in this we're sticking and Bill Gates senior. the reason at starbucks was able to build this company. That's fantastic. I mean that that believable unbelievable what I love about those stories I think a lot of people who glorify entrepreneurial like behavior haven capitalism which you built your company on think that it just someone who did it all now sells and they were better than everyone else but you're you what you just said it. Is it takes you know some help. It takes some lock. It takes like people too. I'm not the smartest room on the way but it's a team sport right it. So now we have a lot of young listeners that are in college going to school entrepreneurs and they all look up to you walk us through the exercise sure cise so now. How old are you at a time when I was in my mid thirties okay so your mid thirties your net worth is not very high zero. You've raised now to say three point eight million dollars's six doors at this point how much equity percentage is Howard Schultz owning a starbucks and then how do you go out to then grow from there yeah so at that time I probably owned half the company but all along I wanted to build at the time a national brand and I thought we if we had one hundred stores. I thought that would be the the goal aspirational but all along. I realized that what we were going to build in our stores was going to be an experiential brand and that what I mean by that is that the marketing of a consumer product was not going to be how we're going to build starbucks. It was going to be by the experience in our stores and the people who wear the Green Apron. We're going to be the equity of the brand so right from the beginning. I realized we realized that the culture the values to guiding principles of the company. We're going to define how we were. We're GONNA build starbucks and put people first and that goes back to what I said earlier about health insurance making everyone owner and free college tuition but basically basically when we started we said we have to exceed the expectations as managers and leaders of every single person who works for the company so that person can exceed the expectation of every customer. That's one thing second thing is I realized early on we we started raising money money from venture capital view and they had an I should say for every entrepreneur who is trying to raise money that raising money from ABC is as important as hiring a person gets. The money in a sense is fungible. If you have a good idea you're gonNA find people interested but make sure you find people who share your values and understand understand specifically what this business core purpose and reason for being is and want to come back to that so every business every enterprise every organization innovation must have core purpose and reason for being in everyone in the company must understand what that is to the point where if you have one hundred people you should be able to ask them what is our core purpose and reason for being and more or less should be able to tell you because that is what the business is going to stand for then the Lens in which you're GonNa make every decision especially the early ones that are going to define an imprint the brand behavior culture has to be through that Lens of what your core purposes and what your purpose is can't be only to make money. It's shallow goal. You will not attract rate people. You won't retain them because people want to work with something. A company an enterprise an endeavor that is has to be greater than the equity you've just profit and so everything we've tried to do is build a performance driven company through the Lens of humanity and along the way as we started becoming a little bit more successful. We began to realize that this is not trite. This is real that not every business decision should be an economic one that you've got to make long-term investments in things that really matter and what really matters this is not always the short term decision of what is the bottom line a and and there's there's so much pressure on the entrepreneur make money especially if you're backed and that's why it's so vitally important to get the VC in early to understand what the long-term vision is so that you're not arguing in a boardroom about all this right so speaking about that just just real quick so for the last almost forty years. We've had a leadership meeting every Monday and a board meeting every quarter now. I'm not in the company more. I've I've left the year right but for thirty six years I've had two chairs that were empty in that room to cherish and so does a room of ten hand fifteen twenty people and two empty chairs as a metaphor and a metaphor was this one here is occupied by starbucks customer and one is by a starbucks employees who we call partner because everyone is an owner and everyone understood those two chairs. We have to answer the question in the affirmative. Does this decision strategy tactic. Whatever we're GONNA DO GONNA make the customer and our people proud and if the answer is yes. Let's do it the answer there's no. Let's not the answer is grey. Let's keep debating it but there was always an opportunity to kind of refer back to ensure the fact that we were making decisions. I gotTa make our people. Can you think of like a decision you. Maybe didn't do because of that exact thing. You're saying like the decision that you you said you know what our employees or proud so early on and in the formative years of starbucks the trend in coffee was was artificially flavored coffee. It was vanilla cream and stuff. That was not the purity of what we did. we had research that suggests we would have a thirty percent incremental boost and revenue if we added that but that would have destroyed and diluted the integrity of everything we've done we wouldn't do if we roasted coffee lighter. We'd have a five percent increase in profit. We wouldn't do that so it was always about the quality and the integrity of what we stood what was the decision behind. I was reading up on the plane and what was the decision behind not doing any franchises the answer to the question of not franchising an easy one and that is going back to believing that the secret sauce of starbucks we have no proprietary technology is the culture and values of the company. I did not believe leave you. Could we could brill the kind of culture that we were spying to build a system that was franchise with independent owners. It would have been financially really been beneficial because it would require capital right and franchising great for lots of companies but not consistent with what we wanted to do interesting so all about the culture yeah give us an example. Give a little sneak peek at one of these Monday morning meetings of a how you start pretend like we have your your senior. Management Team name is here. You're talking about leadership and all week and you've been brewing on something. That's maybe just pissing you off. The you know is not right as leader. Tell us how you start and kind of give us a little button on employee's Yeah. We're bagels okay so first off every starbucks meeting every meeting starts off with coffee tasting every meeting and not just a coffee tasting but a French press of a coffee and someone in that room room has been assigned that day to take us through the coffee tasting the features and benefits of that coffee and you and the responsibility ability of describing with great acuity the balanced the acidity and flavor that coffee so we start out with the core purpose in reason for being where coffee company also sneaky gets everyone really alert. That's true smart by you and how many people are in the room could be ten or fifteen okay yeah eh we also would invite people who are not in the leadership team meeting to sit in and to learn and to witness what we're talking about and everything it was transparent. we start off with reviewing the sales of the past week now by the way when you're in the retail business you're living at number living two week yeah. You're living. You Know Day to day so at five. Am every single morning for the past thirty six years. I would get up at five. Am with a basically a printout of every stores sales revenue in the world versus our plan and how many stores at the time at the height where we have thirty thousand today but it didn't matter whether we had eleven thirty thousand right and so we had we had a blueprint of everything so we managed the company day to day and so there should never be a surprise as to how we're doing but in the Monday morning and we would review the sales of the week the past week versus plan how we doing for the month and as a public company were always concerned with we we got a report on a quarterly basis right we had an expression and starbucks have constantly trying to under promise and over deliver and starbucks stock prices done pretty well over over the years and I think one of the reasons is a real focus and discipline on making sure that we delivered to the sherline yeah but after after we review the numbers then we're talking about the next quarter we might be talking about innovation there could be a core subject that is coming up as a result of a problem we have and and like a fine tuned car. There's always something that's not exactly perfect that we're dealing with and it's also I think lessons to be learned. one of the things that happens along the way as you start thinking that you're better than you are. I'll give you an example so no innovation starbucks very innovative company if you think back on the things that we've done for example the mobile APP right now so that's the most ubiquitous mobile APP in America today and we were at the forefront of that very early on so innovation would be discussed in that meeting and the reason I would discuss it is people would get very excited about a line extension being so so successful new flavor new size great great but that is not innovation that is just the price of admission innovation is being disrupted and when you are the leader in your category like we were are you have to cannibalize yourself and so the entrepreneurial opportunity for all of us is you've got to constantly constantly kind of see around the curiosity to see around corners to anticipate things that no one else has sing and then have the courage to make a big bet so you have not seen the starbucks roaster. I know you're GONNA be in Seattle for how long leave tomorrow night after the game say you have have to do you have a treat for yourself. Is there one in downtown yeah okay. I can have my girls here so team must go to the rotary so we've we now have a roaster in Seattle Milan Alon Shanghai Tokyo New York City and we were getting ready to open up in Chicago at the crane barrel building North Michigan Yup so the row story three is a project that we dreamed about nine years ago. I know what it is yeah okay and and what was that you'll be shocked at what the the motivation and the the inspiration for this so literally it's the Willy Wonka chocolate factory and gene wilder so one one day I invite a group of starbucks people to my house so I'll watch a movie with you. What do you mean watch movie. I said we're GONNA put on the movie. We're not going to say a word and them to show you something so I bring the most creative people in the company to my house. I put on Willy Wonka. They think absolutely Johnny Depp One. No okay no no gene wilder. WanNa make sure we watch watch the movie and prior to that. I've been dreaming about this for nine years. He's ever ever lasting gop stopper and I just did not have it wasn't the right time and and for nine years I've been sketching and dreaming about this on the movie ends and I say we are going to build the Willy Wonka of coffee and where how what's it going to be. I said we are going to bring people into a space and they are gonna be swept away with just the kind of emotion and they're not going to believe what is going on and I've got the site and we're going to do it and so now this kind of thing took not not only imagination but the entrepreneurial ship of here's a company at this point. We're really successful but you've got to keep reinventing. This is the point you you can't sit like sports team. How many teams repeat right not many not many of them. I'm not you know the Red Sox can repeat this year. chances are. Uber sets in. You're not as hungry as you were. Jealousy envy whatever salaries so success has to be you have to recognize that success is not an entitlement it has to be earned every single day not only as an entrepreneur even been as successful as a business constantly reinventing surprising the lighting the customer and making people proud so we opened this thing up three and a half years go in Seattle now a typical Seattle. A typical starbucks stores like fifteen hundred square feet. This is almost thirty thousand square feet so it doesn't pencil out on paper because no one can figure out how we're going to. How can we afford this. No one's ever sold us much coffee. It doesn't make any sense I knew in my heart that this thing was going to be so successful. I just in my bones. Why why did you think that just instinctively. I just felt this was this was going to reinvent the company so before you leave this. Is your girls here Yeah Natasha now. They're right there and they love starbucks. GotTa go. GotTa go story okay so we'll we'll. Have someone take you yeah love that you'll you'll have a hot chocolate or a Frappuccino. That will knock you out there. We go there. We go okay anyway. Yeah so that love this is not an entitlement has to be earned every day and the entrepreneurial spirit of a company can't be only in the early stages right even when you're mature right and like a winning team. You can't rest Howard. I I would tell my teammates in New York. We will have a great game with score. Twelve runs seven home runs. I mean the team is cocky as a boys. You're only as good as what you do the day after greatness. That's true measurement great story. That's absolutely true we we're. We have a few more minutes but I wanted to touch on the sonics. Relocate sure regrets your side of the story. I know you talked about it in your book. Yes you know. Obviously the average fan is probably still mad at you. Yes so walk us through. Maybe mistakes or what you would happen in your mind well first off the thought of owning any professional sports team for me coming from where I came from was such a dream opportunity. the interesting thing is. I once had an opportunity to invest in mariners. There's but I wanNA be a minority in a small minority owner. Assuming the sonics came up it was a great opportunity now I didn't have enough money at the time to buy the team myself and there was a competing group and so we merged our efforts. We didn't really know each other and a lot of people people came together so we have like fifty investors two separate groups. I was the majority owner of the two groups but I did not have fifty one percent right right so so that made it somewhat difficult. we had the worst lease in professional sports. We could have sold out every game. and we and we lost money every single year. we started getting capital calls. Some of the owners. Were complaining about that because I I said. I don't think we'll have any capital. Calls will be fine but we did. I went to the city I went to the city council and went to the state legislator and and unfortunately the mariners here's in the seahawks had just gotten new baseball and Football Stadium City did not have the wherewithal nor the political desire to help us with the team so I decided in the best interest of me and my investors why don't we sell it to the other group uh-huh and the other group did not want to buy it so that was the first problem so then I went out to everyone in Seattle that I thought had the means to buy the team and and no one showed up then we had a high profile investor from Silicon Valley come and pay us one pass a big price but told us right out of the gate a move into team. San Jose and I said I can't do that so we turned him down. David Stern was commissioned Michigan time and he said I think I have a perspective owner who's willing to negotiate the city of Seattle but if he can't get a deal he might move the team but I can't imagine imagine if the city of Seattle knows that someone from out of town is going to buy the team they're going to negotiate with them right that was going in assumption yeah and and so I made the decision with the other owners but I let it I'm culpable. I'm responsible to sell it to this Oklahoma group who tried valiantly valiantly to negotiate the city and basically the mayor the city council told the pound sand and a year later with Kevin Durant left Seattle now do I regret regret it. I do when I see kids with supersonic uniforms on and jerseys yeah. I know that I have broken hearts and if I had to do it over again I would not have done it. It was a mistake and I can't turn the clock talkback. Well bring him back. I've talked to Adam silver about this a lot and yeah. I think now that Seattle is getting a hockey team yeah. There's a chance not for me would you would you help I told them so I would do anything right. and here's a lot of people in Seattle trying to get an MBA team yeah Seattle should have an NBA team. They will get one yeah. So how would you go back. I'M GONNA I'm obsessed with starbucks in the store and you only have a few minutes left but you have this conversation with your father-in-law other law. It didn't go well yeah. Sherry gives you a boost of confidence so you go for it. Then you run into an angel you know Mr Gates Bill Gates his father out of rent. People never told anyone one and then you take this company. I mean like the Yankees on a skyrocket. I mean it goes and it goes and then you decide like Michael Jordan. I'M GONNA stand that out a little bit and the company starts overbuilding and gets you know in their old loses his ways that you've created for many years two thousand and eight you come back. You make a really big decision to take ten thousand store managers and you fly everybody to New Orleans. Everyone said what the hell is. How we're doing right you go out and have an incredible meeting. I still remember the speech heard that speech in real time when it was when I hit the market and tell us why you think that's been one of the best investments of your career right so thank you for all that research and understanding the first thing is starbucks got into trouble because of a disease inside the company and the disease was Hubris. We had been honest magical carpet ride that everything we touched turned to gold and people allowed success in the growth of the company to cover it mistakes. I was chairman of the company not the CEO in the sense. I was still coupable and these were not bad the people but they fell into bad habits undisciplined habits of chasing growth and the stock price so I came back and just like you said and I did two things wchs one is I stood up in front of the entire company first day back and apologize to them and their families that we had let them down and all I asked of them was to once again believe in the core values of the company and to take everything personally but we had to rebuild trust in the company so a month later we decided we're gonNA close every single store because what we discovered while when I came back is at one of the decision someone made it was to change the chemistry of the coffee for more to make more money wow and I noticed that the quality of the coffee and how the coffee was being made made did not taste the same and I was one of the reasons why we had customer attrition so I closed every single store at an unbelievable price expense offense to retrain people and people said what are you retraining people on and I said we're we're retraining people on how to make coffee. People couldn't believe wow now and the honesty and transparency of that worked in our favor both with our people and with the market right then about a month or two later I said I I need an opportunity to be in front of ten thousand store managers and this was during the cataclysmic financial crisis with no company was traveling. It was just awful so we had three cities. Come in as a bake off municipalities trying to get us to come to their city and when the New Orleans people came in they were crying in the meeting about the causing the effect of Katrina and they said it would mean so much to the city. If you brought this meeting we need the revenue yeah well so we went to New Orleans so the first thing we did to restore faith in the value of the company is we committed that first day day fifty thousand hours of community service in the Ninth Ward in New Orleans that were so affected so all of us are working side-by-side everyone in the company and before we had minute one of the meeting which costs thirty million dollars money we didn't have and we were being questioned by the board and shareholders could could you spend thirty million dollars on a meeting people thought it was some kind of convention wasn't a convention. It was a restoration. It was a transformation and so we had the meeting we had workshops on the third day. I had to give a thirty million dollar speech. in the basketball arena wow now here's a lesson about the leadership about an hour before. I'm ready to go on stage a couple of colleagues of mine who I've worked with for twenty years. This is a team. That's been together all these years because I brought everyone back with me when I came back and people who had left come back. We're GONNA. We're GONNA do it again. Everybody silence okay so we're we're back together and they said what are you gonNA. What are you GonNa talk about so I showed him a little outline of my talk and they said Howard you you. You can't say these things. You can't possibly share this information. Why so people were so afraid because we know one in the in the company really knew how bad things were we had eight months left starbucks coffee company in Norway of Solvency eight months allow. If things continue the way they were. We were going to run out in eight months. Wow and if you tell these people if you tell that you're going to scare the hell a lot of them. They won't be able to handle the information so here's the question as a leader if you want followership if you want people to be to join join you in this 'cause how could they possibly join you in this. 'cause it's going to take so much sacrifice and asking them to live it if you don't share everything with them about what is going on in the company. You can't hold back. You must trust them with the same information so instinctively. I just felt absolutely okay. I'm GonNa give them everything I know and then I'm going to ask something of them and that is join me in this cause for you and your family yeah and everyone you represent to show the world that starbucks is would says it is that we can restore the glorious company by going back to what we know exceeding the expectations of every customer this all we have to do and if we do that everything will be fine well that eight months never happened and it wasn't because of that speech but if I did not tell the truth if I wasn't transparent. I didn't ask something of them. starbucks would not have transformed itself yeah and so leadership also is about having the confidence in your people to understand and being with with you. The other thing is I was very vulnerable in front of ten thousand people and I think leaders especially men have a hard time demonstrating inning vulnerability and I think it's a strength of character. Not a weakness and people come to come to you when you're vulnerable yeah I. I have two more but I know I'm reading right now. Yeah I agree. I have one. I have a bunch. I'm obsessed with it and so there and I'm talking for like the great young entrepreneurs when we do this podcast. That's my inspiration and they don't get to hear someone like you very often. You build an empire conglomerate and you build it through great people. How important a is people in an organization one and two if Howard Howard Schultz was twenty two at a B. School or just out of graduate you graduated from school and you're broke like a lot of our listeners. We all were broke right. What what advice would you give yourself or twenty two twenty three year old on how to impress someone a coward. If I want to get a job in your offices Seattle so so first off Alex I do not have a business degree. neither do I. I visited me three yeah so nice. Everything I've learned in a sense I learned learned growing up and and learn from others so what I've told my own kids. is first off. You have to find something that you really love and you can't fake and I got to be really curious about the world and put yourself selves in situations where you're uncomfortable. You're meeting. People were not part of your sphere of influence and be curious as possible about the world in terms so in coming into starbucks about interviewing for jobs when pressing me I'm not concerned about your resume. Away went to college. I want to know about your life. I want to know about your personal story. you know one of the questions. I I ask everyone. I've ever interviewed is tell me the book you're reading and I'm I'm not so sure they just want to know. I want to know more about you. I'm when I'm when I'm always looking for is people who are hungry people people who are willing to sacrifice for the company and every one of us is going to make a hiring mistake mistake and the hardest thing for an entrepreneur anyone one in business is to realize that you made the higher mistake because you convince yourself that you can change that person and more often than not you can't so one. One of the lessons of entrepreneurship in all aspects of business is if you're GONNA fail fail fast yeah and admit it and move on yeah and try not to make that that mistake again but but there isn't a business that I know of any business that is not skewed towards the values and behavior of people and the people must be aligned must be facing the same direction and everything about behavior matters and everyone everyone's is is on the leader and so live your life like the cameras on yeah. Did you have another question for you. Go last question Okay Alaska and maybe a short unbelievable. Oh you kidding me for your team. They're fantastic. We we love. We love our shows. We Love starbucks and homecoming for me so I'm happy to be here in a great mood Howard when you think about the early mid eighties thought about this dream that you had and by the way you didn't tell us that you had to convince Sherry to you. GotTa come with me honey to Seattle because there's something she's like. I'm not going to anyway. That's another conversation but when you thought about your performance you get your. Mba guys to right. Here's the three five seven-year performa you left something out and it was going into communities. African American Communities Hispanic communities like my community and for whatever reason to three or five dollar starbucks. Maybe wasn't in the plans a guy a six foot nine point guard comes into your office right. Magic Johnson says I can be your partner. You've never franchise at the point right. What about Magic's pitch right convinced you obviously it was a very successful hundred and twenty five stores then you bought back. My question is tell tell me about Magic's pitching what you thought. When you walk into your store sure so I had a mutual friend who said one day that that Magic Johnson wants to come to Seattle meet you so you mentioned the Michael. Jordan store said I'm absolutely worse you know so so Irvin Magic Johnson walks in and you know his personality he is a few yeah and and he had a genuine genuine concern for bringing quality premium products into underserved communities and he said I'm coming here to invite you to something I want to invite you to a movie theater owned in La and I said so we later we met magic. We had dinner We knew what he what he wanted to do. What the pitch was and he said I want to show you come to the movie theater so he was involved at the time. I don't remember the company Sony Anne Theater Okay so guber yeah so he took me there. and what I saw was the without question the fact that he and his understanding the African American community specifically skewed towards doing something for for them that they would not have had access to so for me it was it wasn't so much magic. Although it was it was an opportunity opportunity to bring starbucks to underserved communities in a way that at the time we didn't quite understand. We didn't have the the the knowledge of how to do UH. I think we have the license to do. We didn't so we needed. I think an ambassador and and magic turned out to be exactly what he said he would be. He showed up and he was real. we had a great partnership and then as we got bigger and more scale got into other businesses. It was just an opportunity. I think think to realize we did great things together. We're still friends today but magic opened up the door to some underserved communities for us and it was the only time we did anything like that and and Jordan's wedding and so I'm still friends with urban still we're both rooting for Michigan State yeah. I think we both probably be at that game on Sunday. If they play Duke I know Howard representing over sixty million Hispanics and having starbucks all over our community entities yeah. We love it and we thank you for. Can I come when we're starting so I was in Miami two weeks ago. Okay and you know I have a an endeavor. We're going on right now about thinking of running for president. I think I heard something about that Alice. Did you know that I did and then by the way the peoples of means thing. You got roasted for that you know. I think it'd be fantastic. Thank you so while I was in Miami. I gave a speech at Miami. Dade it college okay yeah and then after that I was invited to Vicki's bakery in the Cuban section of Miami okay and I had an extraordinary opportunity to talk to about one hundred people in front of this very famous Cuban bakery and all I heard all all afternoon was these greats American stories of Cuban Americans who had come from Cuba and realized great success and so when I hear the President President talking about the downside of Immigration what I experienced that day gave gave me great hope and understanding about the power of immigration and these wonderful cuban-americans. I love that that's been tasked love that yeah yeah all right you ready for a little rapid fire. New Yorker Matt Matt Your Mind. You're fine. I'll start easy what what's up with the sizes. I don't WanNa say I never say the names. Let's head to have its own land. You should actually run for president be like hey listen. If I become President I will change it back to small medium and large. I've vote for you. I have no involvement with starbucks but okay I mean we created a language in America but it's I mean I always say small medium. WanNa know what you mean right okay so they get your name right most. That's what name do you give. I always get my real name. Yeah yeah exactly I worry last-named cats. I'm a bigger guy okay and you're about to have a son. I understand yes so will he be little cat. Yes he will until big and then he will. I don't know what he'll be. Maybe Tiger Tiger okay yeah. What about Oh. I actually thought of this while you're talking about the roasters you talk about innovation with the row stories. What have we had a person at the front door. Who just made fun of you when you walked in the door and roasted you? You said you were in innovation a you. In the way you walk in. It's just he just urine ugly. You know and just yells at you and then boom. You're in the rosary. I I think we will pass on that. Okay all right. That's fine Alex Miss sometimes it tops don't fit and I still that's a problem. Okay said saw a problem. We've had that problem. I think I think it's been fixed but I apologize scheduled on your pants yeah every now and then yeah yeah next time it happens chimney cleaning bill okay there we go I actually have something door. Forego the the cleaning cleaning bill the ice ice coffee. It's not uniform so sometimes they'll be like a little luke warm and then sometimes it'd be too much ice. I need a uniform. I know how much I getting. How much ice would you like. I'd like a good amount of ice where it doesn't like sometimes it's at the end. You're drinking like this weird weird gross lukewarm. There's no one is left so we're. GonNa have to work in the okay the straws. Are you GonNa do pay us or you know we're. We're and actually doing that now. I believe what about Metal Strauss people don't like metal stores because they could hurt kids a metals if the future father. I'm I agree with you. There okay I don't even know how that works that this. The big straws are sometimes a little too big. They're like actually all the time because they're the same size they're like. Maybe half an inch too big so we're going to take that back Yep. Okay you got that one. Just keep that What about getting my dad brain dump literature okay. This one kind of doesn't make sense but it makes a lot of sense. Have you ever thought about serving McDonald's French fries starbucks. Take the best thing for me. Donald let me think about that starbucks. I know now okay. That's a good idea though that's a really good idea bulls. It's bull culture blows eating things get ahead of that and Macho matches big. Get ahead of that yeah. That's a big idea. That's a big one more Norah Jones in every starbucks big nor Jones it just set the mood feels like and then my last one what about J. Lo. What do you think about that. That'd be great to maybe maybe nor Jones Morning Jaylo afternoon. When you said chocolate chocolate or something the Coffee Space Jennifer would love for Shaw. She loves starbucks but she loves anything with chocolate flavor so we may bring one home girl. Yes yes all right last last one. I have a really good friend whose father collected a bunch of reward points and then. They said they expired so can I get them back for him. How many do you have like a million. I think he was like one of these coupon guy you know he like really making sure that he had all the reward points. I am not in the company. Okay but sorry. Maybe we can work something out where we give me his name. I'll send him yeah. We'll get the reward points but let let me save cats here but also questioned Howard our first of all you know just first of all in closing. I want to say thank you very much. Obviously the Scholtz family foundation is an incredible work and has been a force for moving homeless families ace into stable housing. Here's a guy that came from New York City the projects I didn't get an MBA huge Yankee fans with his father and has built a conglomerate Alama rate with thirty thousand stores around the world with great leadership great purpose and great core value Howard Scholtz. You're a great role model to my two daughters daughters and to me and he may also WANNA quickly mention we have a podcast at Barstool that three veterans three the three people who were in Iraq Afghanistan and they partnered with starbucks and you guys do great work for veterans and if you want to explain that real quick the veterans stuff asserts an unbelievable we've hired over twenty thousand veterans and their spouses directs the Family Foundation is now opened eighteen transitional training meaning centers on basis and you know one of my main concerns that I've is that the VA has a lot of good people but unfortunately the lot of post nine eleven veterans that don't feel like they're being treated with respect. They deserve a your viewers will be shocked to hear this at the. Va has a national budget of two hundred the billion dollars and it's vitally important that we do everything we can to to fix that yeah yeah. I mean like I said the podcast. We have with three veterans. Eh they've done a lot of stuff with you guys. It's been fantastic talking to different versions working really glad you brought that up. Yeah that's the kind of stuff and you know. There's been a great podcast but that kind of stuff like you said just from the beginning making it a mission and making it more than just money and just fixed the straws in my friend's. Dad's uh-huh. I have a feeling this'll be audiences favorite podcasts yeah. I thank you very much you all right. Thanks for being so prepared. Read your wicked pedia back and forth.

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"Dr. D" David Schultz | SAS CLASSIC

The Steve Austin Show - Unleashed!

1:20:42 hr | 11 months ago

"Dr. D" David Schultz | SAS CLASSIC

"Thank you for listening to this. Podcast one production now available on spotify apple podcasts. Podcast one dot com in anywhere else. You podcasts the Steve. Show is brought to you free today by our friends at met online. It's almost march and you know what that means college basketball fans. Can you feel the madness? Get into mix but online dot. Ag and use the Promo Code. Podcast one for your fifty percent. Welcome bonus battle line you're online sportsbook. Experts and exclusive partner. A podcast one sports net podcast one presents. The Steve Austin show classics. I Guess Dale podcasts. At none other than the one and only Dr d David Schultz David. Here's the thing you gotta you gotTa Combat Tennessee and I know you. You're no stranger to honeydew less. I just got gonNA dog shit and the front yard dockyard in my front yards about twenty yards wide. It's about ten yards longer. My backyard is even smaller garden honeydew list and now that I know that you're a little bit kind of retired. You're still working but you're no stranger to the same lists. Oh Yeah I don't have a hundred degrees I got honey. Group book was does any good book. Bush has she come through. Your wallet goes and I guess you ain't GonNa go down there and move them. Pine trees from their mother trees ally moving them you move you move. I probably won't get eight tonight because of the sugar coated later. I'm sorry off the dog. I thought you were talking to the dog or something you know and I'm building a building out here with a deck and all that you know just away from the only so she can get over stuff out here her growing stuff you know and she comes out there this morning. She shakes her head no other now. What the Hell's wrong Houston? I ain't just letting it go. You know she looks at stuff before he misses dawn. When you know if different when you finish as you're working building a deck level everything from the bottom up when you start it might be two or three inches getting started until you get it all and they ended up getting done you know and then she comes never knew what the hell but isn't that beautiful. Yeah go ahead. I'm just got finished I told Ya I'M GONNA call you at ten o'clock in the morning on my time. Which is twelve o'clock your time because you over there in Tennessee and I was three minutes late and I ain't never laid for nothing. I would never liked to know Bokan because I was the first guy to build last attlee so the reason I was laid was because I called one of my greatest rivals in squared circle. Brenta Hitman Hart and I wanted to get a little backstory out him because I knew he wrote the forward to your book and have you call. Don't call me thank the real stone Dr David Schultz. So we're going to get into the muck and we'll talk all about the book because I want people to have reason to buy it I read it from cover to cover. It took me a while to read it. Because I'm such a slow ass reader but I enjoyed the hell out of it and Another so many stories that we can talk about. Just shoot the breeze anyway but one of the big questions. I asked this on the telephone. The the other day being an arrest on business and he was an army and then he was in Poland for three years. He was a truck driver. Your wife Peggy and you have to go over forty years now. Eight years This June it'll be forty eight years. Y'All hell did you do. Stay away on all of that. Now that I'm home you know as you know I gotta hide out the woods and stuff like is he goes live. I'm going over our her and the dog. She turned the dog loose and goes and finds me three or four pit bulls three or four hundred one but I got one good tracker. She didn't let him go. He'll track me down. You know I do economist training a little bit. You know but he just gone down down to your standing looking. But what are you doing here do you know? I didn't know that or not but let it. Yeah the great man. When you're out you're nobody around. You can do what you WANNA do. You know but forty eight years. And if she hadn't been with me forty eight years I'd probably be in jail or dead or something you know. I mean She is saved a lot of people labs in my in my time without her hurts up my grandkids and daughter and all that stuff and you know for something that I would do. I just Kinda laid back now and take it easy. I tried to until I get to talk people down talking about that the David when I was watching you watch your stuff in a ring and of course you're about a generation ahead of me and youtube went around way back today and I grew up in south Texas and rat before Wrestlemainia one when he was in New York and I know you've been through many different territories but you know when I watched and look back some of your promos. He'll cut in with a mangy in Oakland for those towns Pacific interviews to promote ticket sales. And stuff like that. And sometimes you. You'd go you talk so much trash at Jane. Couldn't even you poppy and you just talk some trash but but I really. I really figured in some of my conversations on the phone with you are characters You know a few years apart were in many ways very similar and just in my conversations with you on the phone I just I was wondering where you came up with the Persada because to me it seems real and it just seems like David shelter has gone from being turned up from a two to about eleven or twelve when I be kind of make an assessment rarely. Yeah that's You know when I was going up you know I I was poor. I still real for them and Anything won't and I had to. I had to fight but you know if I had something somebody wanted. They take it away. I had to keep it if I lost goodbye. I lost it so I learned a long time ago that a lot of times. You can talk your way above people you know if they thought you mean what you said you were going to do You know like you going up you know God help. We'll take newspapers okay. You take them. You won't take them no more the next day. I mean that you know. He didn't bother them in there and take my newspapers normal. But I always I love to talk with people you know and You know always tried to back up what I said off my trouble. I tell people you know. Hey Yeah if you say that one more time I'm GonNa tell you and they say it one more time I'll tell you know I gotta repetition even before a that You know hey if they tell you something watching all hell out of you. But that's the way I raised I three brothers and all of them were suffering. I was but It was Pretty well fighters to did you Matt Peggy. Because I know you guys were high school sweethearts but but yeah. So how did that come about? Football game One time we was in the junior high school football game and then I had a runner around fakher down and try to keep up with her and she kept being hard to get you know and then When I went on I mean everything. Stay in touch with her and all this and I got out soon as I got out. We got married and the rest was history. We whenever where on everything. And she's been great. This girl would not even all the wrestlers. Hey she will not open her mouth about anything that said or done around her because I told her a long time ago the wrestling this. You'll see a lot of things. It's not your business because you don't know what the guys what kind of situation they have with their wives or girlfriends or whatever. It's an none of your business. Keep your mouth shut because you don't know nothing about it. She said Okay and you know and she never did. I mean I think not her business with other guy do here. The wrestlers redefining. What she's seen in the business would probably But a lot of them On-road somewhere else ain't already on the road but she wouldn't speak up. She wouldn't say anything. I mean she knew a lot of the less leaders wives and stuff and she with other people or this person. Hey you don't know their situation and I've seen you. I've seen you on TV wrestling all like you said a couple of years apart between us but we were so much alike that you know if there's any better wrestler than I might would worry about in the rain or out of the range it would have been you because The way you go after people and stuff and it reminds me of me and I don't WanNa get me. I don't know what gets me but all these other guys that you know I never had a fear of any of I mean you know the biggest WIMP I have I have. I mean he he. He didn't have a place to stay when he started business. He'd come up our house out of house. My daughter Lake sleep her bedroom and she goes to the couch and he he was sleeping in the van and You know we can come real good but this guy was vigorous coward. I had ever seen now. We good brands. I'm just telling you out on the street and stuff and then but he was good entertainer learn how they're going to change and he did what he had to make money in that you know. I guess that's mainly gay. But when I'm saying there's nobody out there legitimately bad that I know except you would be the one I would have. I don't know if I don't WanNa Care Baseball Bat or I think David here I don't know from from an L. digits hand to hand combat. I just know there's different levels of tough you you've got your you've got your guys. And like I think you've got referencing. Beaucoup was one of the baddest guys that was ever to business. I think I was called into the mold of a man. I was like a cockroach you know. Take the punishment of the business town. Dr Almost get paralyzed finish match. The Oh yeah that kind of tough. I want to go back to you just as far as you gift of. Gab and I know you guys grew up dirt poor and before your father passed away. What was he doing line of work? I'm just wondering where you're gift of Gab. Come problem with talking your way out of situations backing up. Would you had to do or just being in the woods in Tennessee and Texas? When I started talking on my trash you know people WanNa and where did that come from well? That's just the people that I that I grew up hanging around and that kind of stuff that I started spitting out so that was my style so he would get Gab. Coming from from being poor talking your way out of situations or having a back your situation up that is just like camera naturally to you because you also as far going into your bounty hunter days were able to really not manipulate people but talk them into. Hey man you need to give yourself up. You've always had to give to persuasion. That's right that's right and let me tell you that helped me more The wrestling talk and interviews and all that and like Memphis all live interview. You know that when you were down there live. It wasn't no delay in anything and you had to concentrate on what you're saying you know you couldn't use curse words or anything else. They cut YOU RIGHT OFF IN MEMPHIS. Lot of places have a delay you know when they clean it up all that but you know it was so easy to do to talk to these guys though because like Lance Russell would just feed you feed you own Brown with the and I mean they would let you talk hotel loans. You was carrying on a conversation the Gab that they was interesting listen do they get they get So into you talking that they just about be memorized listening to you and they'd say Oh my God what am I going to be now guy you know he does. And I know I love Canada. That was where I I really loved that up within Leyland and he would go to hard to come out and say yeah this your gut it can talk and taking Followed up relax into and And then I got into Bali hunting. You know that was the that was the wrestling plates. Such a big art my bounty UN's but people would seem the all year on TV and go out. And I had people come here living largely. Oh Yeah Docherty's man. Yeah Oh yeah baen going jail him. Okay when did you start well? I didn't stop. I still will last month a month sometime. I to go get a guy but I. I still do it every once in a while. I don't want to because I'm not as quick as I used to be. And I'm not as thirty years I used to be. You know about two thirty now. I was away because Ninety Joe. Listening to another classic episode of the Steve Austin. Show only on podcast one average eight hours of sleep at night. Check it a quality plant based DIET CHECK EXERCISE. Four more times per week check basically. You're doing everything right to ensure you live a long life. Isn't it time you'd be financially rewarded for your commitment to a healthy lifestyle? Introducing Health Accu Health Accu use a science and data to secure lower rates for people. Like you on our life insurance. 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That's helped I Q dot Com slash Steve to let them know we sent you and start process with the Health Iq Quiz. There's no commitment and you'll learn even more about potential opportunities to be awarded for your commitment to living healthy one more time that's health. Accu DOT COM four slash Steve. How much did your grownup child or always had you brothers. That was tough guys. All of a sudden you know you go into the service come out of service you know wilder side Amen. Let me give this pro wrestling shot and someone had told you about her Welsh. Who when you came up on her watch was around six or seven years old and you what many men manuals about six six probably to sixty two fifty and use any train you and she started working out with her of Welsh. Tell me about the training that he put you through. Because you know you you talk about. How so are you are when you coming home? You and your argues lay on at Horn and Peggy's gotta come up. Get your ass out the car that training because I know when you when you first started having first matches he hadn't smarten you up yet now. I didn't know shoot in Hook. And that you learn I was learning basically Tomlin rows little bit of chain rests on. I didn't get smart. My take me back to you first. Training sessions with her while she was an older gentleman but but extremely tough new some stuff. What was your practice once you got into the best. You're asking me Fan. I've watched it once in a while I'd come on. Tv whatever. Run off just settling route sort of wilder and I went by his house one day and I stopped and as the top he was a big fella. You know I mean older age. You start accent. But he was a big man and his hands. Look like Catches me. It's you know huge hands and Asia. Yeah well you need kids not as well or did you might be transom. Radford if you train me the best wrestler what makes you think you've arrest all this really deep boys in on all this. I said well I don't know why so you don't feed the. I think I can do it and he said well no. I'll do. It cost three hundred dollars. That's it okay back then dollar a lot of money and You know he's show up Like I don't know what the we like to a couple of days. Look show up downtown. The theater vote theater down there. And we'll see what you got. Okay I went in. I thought he's GonNa have you guys are wondering why him they said okay. You should know about wrestling well. Not much he's okay. Let me show you a couple of times. Oh he's started on me. He had me up and starved to death. You GotTa let me go. I don't know how you got Oklahoma Tumbleweed or something me stuff on me that I just. I had no idea what he had and bones. Cracking and muscle was tearing. I can hear you know. And what are you trying to do? It discouraged me. They wanted to three hundred dollars but he wanted to discourage me. WanNa be sure that I wanted to be a wrestler. He wanted to be absolutely sure that I take you know so after a couple of hours and I couldn't see within a couple of hours I mean I figured I was pretty good shape and I got the car go forty five miles east and I'll see you in a couple of days Come back two days or whatever and I said okay. I drove home. Forty five miles. Didn't get out of the car. I got to the House and I could not open the damn going on up into yard. I didn't even grab pull out the door and blow to on pay. Come out and say what are you doing? Well you want unity come out here and Elsie Jason. Help you do what I'll say? It helped me get out of this. Damn I couldn't raise my legs would not raise it a lot and my knees and back in necking on the OH. She helped me in the house. I leaned up against we will. She said what's wrong with you. Oh I'M GONNA be. I need to get hot water where she hot water. I got caught them. Bombing may be and got up like three or four o'clock in the morning and had to go to work work all day again and Oh my God I went up there. Not Shit Man. I don't know about this. You know back up that next time I heard by cell I look now opened up more people there and herbs are hitting me when they both enhance slaps oh I had bruised all over at me and he just kept long kept on ever told me anything about working the radio. You think you're tough guy. Come in like Stu Hart would get you down. Put a hold on you and tell you thank you. I know a bike but the herb would you set there? Agean ride you blow you up. He was sixty seven years old. Now and you know I thought that was old but man I met him. He forty or thirty five but anyway went back home again. Overhaul and my wife come out again. And she says is going to be every day or you going to do that allows i. Don't know God. He'll be healthy me and how it runs them water. You know. Get to win a miss this time out of hurt and then the next time is lightened up a little bit. I GET DOT com. She would be coming out of the door. Acp pull up because you know. I got brave now. I'm starting to loosen up a little bit. You know the muscles just so. Next time I went up a bounty hunters up there Over Novak Oh bounty hunters and pound on green used to wrestle for Nicholas and all that they agreed to come by their work out with the so we got in there working out and I I mean I was. You know that he was working. I was hiding and they told her they said. Hey we come back up here this guy man he heard us or cause us to hurt is now keep hurting him. Have you smart him up? Oh as long. Now there's about a month down the road or something a little more and We have to about three months of all that he had a couple more guys. Call me a couple more guys coming into the hell I'd be all. He told me nothing about you. Know working so the payday boys come in two brothers and dads were working out for years and years and never went anywhere. Just what local? And All. But you know they. They were smart. I guess because I'd be tell him and her finally call and stuff they would come outside. Here you've imitated some Ta. You Ain't gonNA have downtime way. You're doing these. I said what what's up what's wrong. He said you're downstairs. Ma'am Hell you heard people say you can't do that. He said remember what I showed. You say you're going to need all the moves. I showed you because only shooting news. I didn't know what she was working. Was I mean if you're doing anything you gotTA start over with me? You GotTa forget what showed you. But don't forget it. But just get your. I'm going to tell you how to work and be rational He was. He was sure that I was going to be Alaska. I've been that three months getting my ass and I missed a day so eight dumped me in there. And he just don't forget what show 'cause you're gonNA need it overseas you need it. They're going to try you. Excuse me and if you don't show 'em you know how to take care yourself. Walk all over you. They don't treat you like Shit. But if the promoter sign out that you can take care of yourself and you'd probably one of the toughest guys around. They're not gonNA use you because they can't control you and your home. Say Back what you want me. He said let me show you hear any. Show me how you know Loosen up a little bit. How you too tight. How this we will be loosening up and then you show me this. Show me this and then we started and he sent me the ball Missouri. Ac Go to Malta Missouri. You and a penny boy over there and you'll make no money but you know so little went over twenty dollars in my pocket. When I left I went to Maldon work five times at night worked as a single tag team. Six man come back to mask and it'll battle all and also die old parliament building furniture. They'll upstairs you know people scissors at you though. Women would have bricks in their first and scissors sticking up in the rain. Now I mean you know probably three or four hundred people in that building and the cops when we did an angle cop hit me with black flies and I turned around and told him. Don't you hit me again? Damn Black Bag. We're GONNA fight back up with that black. Jack. Ain't come back told hinder Rogers Eastern man. That God you better take care of him. He's crazy you know and all this into Roger didn't do a twenty dollars. I got back home. My ten dollars one. He ain't got back. Got My all of those ways you know but but it was such great experience. And that's all her I said her. And you don't name or gave me what Rhode Island Ritz Name Rhode Island red. Now I got license under that Missouri's Rhode Island Red. I thought it was cool. I didn't notice the damn chicken. I glance about it. He said Yeah. You'd be good Rhode Island Red and I got in there and then they hug and he'll kick your right. Yeah Barney a car when you come out here in the hell no tires. We got bought you right here and they all have baseball since year sticks digging down there you know the issue with or some anyway. I did that for. I don't know probably a month. I got broke and queer going but anyway I got you button Memphis with Dulas and I got old and lawler Sam Bass or while. They're middle always tag team and about a year. I guess I was the fall guy for lawler. How did you get along? Well we got along good because then I didn't know what he's doing you know. He was using me to benefit Jimmy baggage. You Know Nice Guy. Nice all the all and ask God but Jimmy Valiant never owned a car he never missed a show because when you come in and he said hey brother I ain't doing cannot catch him. I don't you have a car. But anyway lower he would ride and Laura was a coward scared to death all time. I I don't know how many times would draw US along the David he's got a gun and I walk behind him and he'd have a gun pointing roller through the window and I knocked the hell out of him and take God lay out parking lot. Kids asked him call. We leave and a lot of time out in front coliseum. They'll go running after they start two or three of them in a car and God. Evidently he's Gonna I asked him so. I grabbed a baseball bat. Took off happy hitting going across the road there in the call and I'm on even over is he said you go kill him. Yeah he'll Mitch if he if he stopped talking but we had a lot of trouble but Laura was always behind me I was the one doing the punching or whatever you know I'm not in. I didn't argue with people. Stay a Guy. Come out a fan come at you. I'm GONNA kill you. Hey show me. And he wouldn't have time show because I'm fixing the heating just for your time. Turn around hit him. That's my Mo got were sued over one hundred dollars saw vessel. But you know what? I was not sued by John Stuff. So another subject star so I WANNA get on that real quick here you know John Stops. Get not sue me. And I did not hear him in his ears like he said the Mass Square Garden. Doctor said that nothing was wrong with John. He had no damage to his ears whatsoever. Good Johnstone also brother in Boston's had permanent ear damage laugh. Never be here again. Well company used ago on his show even doing one about scams and people stealing money and making false things all this piece. I'm guilty of that myself. Because my injuries was Jiro. Semantic Euro Semantic Meanings. That once you get paid you don't hurt number. That's exactly what he said on his show. Now I was just wondering I've watched back a couple of times this morning and of course when I started my podcast several years ago that was that was something I always ask everybody man. What did you think Dr D Slab Gone Stahl? I could appreciate it especially back in. What was that eighty five when it happened? Eighty four and five eight hundred eighty loved broken visits eighty nine. It was still protected even back in the day if somebody said it was you know think dammit fighting words of US bar. It was a fight and I kind of appreciate them. A tally alongside went bad at Madison Square Garden. Yes that's the backyard. That's Kinda holy ground and so yeah. I know that he was going around two hundred so upset it gets to you and according to what you said you vent said Amen give us gas something or or whatever. So do you think looking back? You think you work yourself into a shoot because I was talking to to Bret Hart right before. I guess there was something that that had already happened before that night. That evening that you you were already a little bit hot to begin with what happened. Earned her that evening one. What was what was he is. Come to the dressing room. All I come in and restroom Porsche. Got Dressed in here come in and he said David I want you to do go out here and do an interview. This guy's making a joke out of the business twenty twenty news. I didn't know John Dawson. You don't mess or guard and doing here unless too or somebody tells you you didn't know walk out there and start interview so he said I'll let you go out and I want you to blast him. I want you to tear his ass up. Stay in character Dr d and then everyone's restaurant word that I'll see the boys and they all heard and so they're talking. They might not have heard it exactly what he's saying but they heard him talking to me so he went out a few minutes later. Guy Comes in honor cheikh without in the hallway long suits in the hallway leading up a guest door north facing one on one side. One another side to one of these guys moved an inch doing that whole right now. You know and I know the if there's some shit going down in the hallway like down that somebody's going to be moving in. Hey hold up. Wait a minute. Oh you know they enjoy the show and stuff will come out and him another guy come out and he tried to talk to me two times all three times. I mean it was so many people down there and the one everybody's saying is where he was talking to me and I was wrong. I mean you you know you're right. I I yeah right and being told me Nigga. Yoga hasn't been. I didn't know nothing about any Mansfield and him. And you know about Hogan Him. I knew nothing and Vance told me to blast impairs as I mean he said. Ask Great Well. I think you fake. He didn't say that he said I think it's fake but I thought he said I think you're a fake lasting bank. There's an open hand. Snap how he went down on the job and I don't you know we're near the you got us and I always talk man. Get up you need to put him back down. Gone Mad when my ears coming up. I doubt if I had to laugh. Because they're the left was there. He wasn't quick enough to dodge and he took off running and he'll gone vince. Running all the hell matter with him and then he comes in he to me. David get ready do you match and Gnocchi they sit back down. Move me down. I was like semi nine nine or whatever but they put it down to get the show along and I come out of the match vincit. David get your stuff together. Get a hotel downtown to get hired Johnson or whatever and he said everything's okay They're talking about. They were rescue. Whatever there's going to be OK well. Other people don't know is. I got suspended from the New York Athletic Commission. I didn't even have a license to work in New York. I don't know how they can use to spend somebody for not rats three thousand dollar fine and Pay Daddy said Baltimore Maryland suspending me. La Suspending several other states. Spend within a week. I reinstated all of them. They all reinstated me after they watch the tape and seeing what happens so didn't want me around anymore man all GonNa have this thing that he always thought he could beat me. You know even when we running around together and you know going to the gym together. He always thought he could beat me. I'll say you can't beat my wife. Let alone me and he gets mad. He didn't get him into ring and I had a little bit and let him go. Know you're a couple of match or anything you know. You don't WanNA screw up for a hundred thousand people. So we'd be there with this and he would burn gone you you know we we would bleed and both of it goes to the hospital in Minnesota. We both men and You Know He. He got so scared that we're going to beat him for the fail on live. Tv in other words. Believe me the promoters believe me they were scared of me because when I told him something they were scared. They hate promoter. Come down to the dressing room. You know what you have a license to be in here you say. Well I'm the promoter here. I'm jogo whatever I don't give a damn who you are you dressing them. If you don't have athletic license you get out of here. I want him out. The police come down a uniform with their fears. I know Camo getting my boss or yourself. Thank you more with you. Get outta here if you don't have a damn if you don't have a athletic lashing. Yeah he's hey wouldn't protect you out there. I don't need you protection. You know address from go. Oh my God Brooklyn. Oh I was going out of the GM you know how the one in big gyms and I've walked across and my hip thing on my town know they're going and they will. They're talking I don't know Rajdhani laws or different ones and they just Olya dougherty. That's an asshole. We're GONNA catch him out on one day we'll show Liam for them right. Well you know what those kind of buy tickets to see me get my ass next time. I mean hated me listening to another classic episode of the Steve Austin. Show only on podcast. One it's almost march and you know what that Means College Basketball Fans College basketball's elite teams and now find that lower seed come turney time. Who Doesn't love a good bracket challenge? Exciting that is the. Nba Now starts to homestretch as teams are now watching their playoff fortunes closely. Finally whoever expected the xfl to be this fun? Love the rule changes and passion is just a great time visit our good friends in excludes partners a podcast one bell line to take advantage of the best bonuses in a business sign up today for free account at bit online dot. Ag and use the Promo Code podcast. One that's PODCAST O. E. FOUR FIFTY PERCENT. Welcome BONUS BETO line you're online sportsbook. Experts and exclusive partners a podcast. One sports net wants to slap happening Gobert Japan Beijing. They want you to work. Same Angle over there. You do end up using that back against you later on down the line for I mean and this is right before wrestlemainia one which was literally two to three weeks away. Give or take you probably going to be a big part of that. You're figured in I was talking to Bret. Hart he absolutely has the respect for you. He really enjoyed working with you down there. And Calgary Stu liked you The one thing you stood up for Brenton address room and took up for him. Now you gave me the guy's name and he goes. You Know David have to do that. And David was a guy that came up and gave me confidence and said that he goes kidding. You don't really need to worry about learning how to work anymore. You can work better than anybody here. You need to work on yet promos. You need learn how to talk so you know as I said in the book I mean you know the guy had a lot of respect for you and I was asking you know. And he's mandate goes. I just always. David was always good to me. He was always honest with me. Very fairmont man. I really really really enjoyed working with him. And it was a very very good hand in ring so you would have been figured an you run around with getting whatever y'all add your difference of opinions but all of a sudden you're out of the business. I mean. You were blacklisted. How long did it take for that to sink in? How long did that mess with you? Just because when I asked I left the business because I got dropped on my head and after a few years it caught up with me and now I needed to get out and you know for for three years. I mean it took me a long time to swallow that pill so all of a sudden you're hot and heavy and the most dangerous man in the business you stay in character. You're trying to make people hate you. You're very successful now. You're out did you. Did you not skip a beat? I mean how? How much did you sell this? Peggy think where. Peggy she said. Well what are you GONNA do? Well I know that can. Do you know Vince. Steady ingle you. So I started going independence and I'm getting a thousand dollars a night working independence seven days a week. I put good money. I mean just you know independence and I kept going and then I started going overseas a lot of different overseas Trip a couple of weeks here a couple of weeks there and then the independence. Everybody started dropping their price. Know everybody started saying well. You Pan. She'll talk about all of them. I can get me and two or three other guys here. You can get out. Burn Sika and don't all the mud hills or whatever instead of getting shields and the promoter started buying it and I don't blame them. I mean they get them for two hundred dollars a piece of nine anyway that went on for a year and a guy come up and ask me he said. David you ever consider the bounty hunter out to a lot bounty on riding the horse with guns and shit out in the old west they said no no no no no. I'm you know they said it's bounty hunter. Pay Go out and pick people up. That's on you know about all that and he said if you'd like to try man they got some bad ass guys. They need somebody to go pick up. Nobody will pick up their screwed up. I say what kind of money to make good money. You know you make ten percent of the Bond Gordon with the bond here if it's You know there's five Say Fifty Fifty thousand dollars. You make five thousand dollars plus expenses hundred thousand ten thousand plus you and I. I started checking into it talking to more and more anyway introduced me bonds when they say yeah. We got some motorcycle guys that they won't one of their own picked up is the APP. Blows up in I believe it's new. Britain Connecticut Hartford Connecticut. They got a guy out on bond and they put the went up on his mom. They'RE GONNA lose all this money if they don't get him in Badesch. Okay you want me to do you want go get him. We'll pay you hear that passive. Well personally I got to meet with the club. You know the head. Guy With Club the motorcycle club. And why are you GonNa meet with him? I'm not going guests damn club. You'll get it down club. I mean they don't understand you know and I met with them. The ad low then the guy told me the head guy come up he said. Hey how you doing this? He said I need you to go. Pickus got up. You've got our blessing. He's up in West Virginia wherever whatever it was not said. Okay what else can you tell me? Nothing just a bad ass. Don't turn your back on him and Okay so to later. I found the guy just probably fifty miles from there. You know. In Connecticut he went in again and He come out of his house going to the store and I walked right target when I got my because seven his mouth cooking physical out but handcuffs coming to me and got paged process of said you know this is something that the army background. Olive Olive oil train. That's great but how long was it before you get to? The the the first guy went after the bikers. So you had success. But how long did it take you to become extremely good at what you did with respect to that job as far as building? Up Your ear. Connections your snatches detecting next talking people down During the time in the car it's not always like on TV. You must hold a gun on somebody doing your homework. Lots of downtime. Traveling wait and wait and wait and I mean. How long did it take you to to where you were as good as you got? Well all it took a good. Wow because you know you have to develop your contacts and people are really scared and you information that they're not supposed to release like in New York. I was going up trying to get into the welfare system New York which is a no no so I had to contact L. Welfare to Walk Agency. Man We can't give you anything like that. We can't do that. We can't do that no it. Can't you gotTa have a court order to do that? And all this and I said well listen Let me show you something out there. I eight hundred dollars and I said I should need these couple of names values and nobody would know. He kind of looked around but two hundred dollars pocket gave me a call later. And Tell me exact address from you. Know he was my contact and every time I go up you know. I get a hundred bucks to our boss Gordon. How much the barn? And he'd give me the social security he would give me the welfare department. I mean anybody on welfare. You know and what happened. These guys have where they leave Connecticut New York. They get interest on welfare immediately. Maybe not there. But their wife or their girlfriend or whatever and social security numbers lately and They developed a telephone system. You make contact with telephone company saying people don't WanNa tell you anything but money talks bullshit walks if you pay them. You can get the information. Police Department used to help me They would give me information. That was Nothing no no but they would give it to me and Policemen help me a lot of time. They'd have the guy sitting in the car and they call me as a way. We got Jose Gonzalez. Here you still looking for him David yes I am. You know Camo gear on Capitol Street. Come on there. They didn't put him into both getting five hundred bucks. I'm going go back to some of the some of the wrestling people that you'd be met along. Aways you know watching you match with Andrei a couple of you mashes whether with Hogan and of course the Ribi played on Orndorff when he was out there. Mona's yard how was I was working with? Andre? I mean the Big Dude. You caught him. I met him right in. I guess it's probably a ninety three or something ninety four. Maybe he'd come. Wwe He was on crutches. Here's really getting out of the ring by then and getting in pretty bad health but I just. I was a nobody our stunning stove. Ouston but here was Andre the giant and I just at least advocate shake. The man's hand and I introduced myself to him. And that was it. But how wasn't being in the ring with with the guy and everybody call him the boss? I was working with. Yeah I love working with Andre. Andre was such easy to work with a hand on you give you hit across the back about taking a knock all out here and you just where he was and I stood. I was six five little over sixty five in my head Brat. Through the underneath his chest his picks and you know he anytime he wanted to just grabbing on his hand was huge. Taking silver dollar and drop it right through the ring finger only ring on his finger. He takes the ring off and silver. All the biggest thing was yeah. I don't mind you got hit anything being you know he got allow all balls. Yeah I I. He was great in the ring. Easy easy work with too. I mean if you ask me They call it a title but if you still own. He liked it better because he didn't like to sell something. That didn't look good. You know and I had to. That'd be tell you know I got. I knew I had to come in when you come back. You know but I'm gene. At least he loved it he liked it when Piper they told him out on stretchers Master Square Gardens. You know me and Piper beating they had to come getting range use everything blood everywhere and he loved me you know and I just man. The Guy was great. Always Nice always I'd never seen him say you know. And when I worked within a pleasure to what we ended up playing well. I don't know they're Andre with easiest. I guess on Great Bear always love wrestling a bear. You know what it easing. I you know all the big guys. I used to wrestle. All I worked with all the big guys you know. Text McCain's news. I don't know six nine sixteen He was he was great bubble zeal. Easy guys to work with Arne Land Easy Guy Stewart and peace would hate to go out in the ring with them because You know they. They scared him. My guess call. They would be but you know they were easy listening. I mean especially meagher. They thought I was going to get my ass. Will people so loved it? You Know Joe. Listening to another classic episode of the Steve Austin. Show only on podcast one. Hey Man Yona richer home sure you do and I bet it can be hard work. You know what's easy bundling policies with GEICO GEICO makes it easy to bundle your homeowner's or renter's insurance along with auto policy. It's a good thing too because you already have so much to do around your home. Go TO GEICO DOT COM. Get a quote. See how much you could save. It's gyco easy visit. Geico DOT COM. Today that's GEIKO DOT com. When you got the best start body too busy to keep up with what was going on in the business did you. Did you get completely away from you? Know nobody nobody not one guy not one guy ever called me and said dot. He's I do for you would you? Nobody spoke up for me when the lawsuit was out there. Trying to get guys. Hey you heard been say that I can't understand. They probably did their job. They couldn't do nothing else. That's a lot that's what they had to do. You know wrestling and you know I couldn't believe somebody which because somebody and never call you and ask you if you okay. Never anything you know. And I didn't need it and I didn't care because I've always been a get that guy that if somebody I don't WanNa kill me. Hey you know I go around the day. I been chopping with all winter. Two different families down here. I've been supplying wood stoves because they're poor and they had one of them had a pacemaker. Put in he couldn't cut he would the other one had a heart attack. And I'm doing all that for them all. I'm glad to get warm now when I may not really. I didn't mind doing it all you know. And every time I'd take a little bit. Oh how GONNA pay you? Whatever you don't know me nothing is just enjoying the would you know and you know. I spend a lot of my time out here. Cutting Wood and give it to people. I don't sell it but I gave it to him. I do anything I can for anybody until they screw over Mitch School with me. Hey I'm only been that I WANNA I WANNA school anyway. I A anyway. I didn't get a comes up. You know but usually don't come up 'cause I don't associate with no more. What was your mindset on a road because I know you from from reading the book you seemed like to stay away from the hotels where the boy state and just kinda mind. You'll Miss I. I travel with somebody. I need to travel alone. But why do choose to stay away from? Everybody was just part of your upbringing or you weren't into a lot of the things. The side people have a tendency to get into whether suppressing business entertainment business. Whatever and I think you know what I'm talking about Yup and that's what happens The motion them hotel. All that and I knew somebody who's going to get in trouble one day. Let's talk about some of what enter and always stay away from everybody and Know my earlier days on hotels only way. We had hotel room. We didn't make no money and you know what that's like going around like in a couple of hundred dollars a week so we had to have a way to stay in the hotel room so we used motel six. You know they had those jobs when you know when you leave the people check out. They got the key in the box. So we had a coat hanger and what we do about two three o'clock in the morning we're going at box and we'd pull it and he goes to the room because nobody's going to get paid for their. You know checked out. And we had our own sheets and blankets and you know so. That's how we gotta rooms. That's awfully well. I mean back in the days. We was packed packed like sardines and some of the towns. We could find out. There was a time when me and Kevin Nash. You're traveling together and shape as I was. I mean it was almost like a rib we would rid ourselves to stay in the worst hotel as possible and now we didn't do that for but we did it a few times and then we finally started making some money so you kind of get the upgrade therefore while they were just part of I dunno rite of passage. You're paying dues or whatever but we just have to say in some of the work so tells we could find. We enjoyed ourselves. We did two down Panama City. All we go all pay twenty dollars a night four going hotel with full mattress off twin beds and everybody have a master's marsh mango. Or whatever. The hell you can get up and go bathroom wall. Nearly one big step on people and they say they do something to them calls them. We'll problem you know I just Always like go guys you know and We had A. I'll tell you about this. This guy in Connecticut Steve. You'll you'll enjoy this now. My neighbor he was. I lived on a call to sack and on my wife and me and other people the guy died and they started selling off. Professo- three other families moved in and one guy with national. Nobody got along with it and he hated dogs and dog and he's yours. We put a big fan and all this year so what I did. I had a boo. Va Deflandre a hundred sixty pounds. When he went out and took a dump and I take I take that stuff and I. It had an old freezer and freeze it. And twelve o'clock at night out and shoot it over in his yard with a slingshot and shoes all over your next eight raping rather they had all you know then I graduated from that and went to week or grass killer and I was freezing. That and shooting over and he's already getting these big brown spots pretty soon just getting into everything in his yard you know he never did figured out. I don't think then when it really got hot in the summertime I shoot it on his roof. You know the dog Nance Nail on the roof and that was fine. You ribbon the neighbors. Were you a big river in the business are did you watch and ribs. I mean because I mean on one hand when they start getting malicious. That's not funny but I mean man. We had been strung out on the road for weeks and weeks at a time. A Rim can sure elevate morale. Oh yeah that fact Couple of in that most IMP. They was I come out of the if your coffee in Calgary if you left it in The Room if you walked out of the room went to bed and left you. Shouldn't you back? You don't know if you're GONNA be able to walk next hour or not. They don't somebody do something to you healthy. You're gonNA drop some acid or something going to be. Dropped me coughing. You Ain't GonNa know it unless you know what affects our you know so they give me one night. They got me. I left my coffee and I don't never do it. I don't know why I do that but I told him I said listen. I don't care y'all got but I just WanNa know how much you've got because I got five hundred miles tonight right now. I'm okay but I feel it by the way I should on. No I WANNA know how much is in there? Somebody telling me Y'All got the one guy comes to knock your day map this. Oh did you. Oh man just tell you okay. Okay okay so we later Go home fixing cookies so I go in there and say hey pitched me a couple trays or cookies. Those chocolate you cokie what for I want to take it to the boys? I love the boys you know in addressing I also. I had about six bags. I Dunno six packs eight packs of ex lax and I put those ex lax cut him up. Mchugh put them all the cookies and let them cook put them in a bag and the haggis cookies was good. You know slab of six put right on top so I knew where they were a big old bagging groceries bag into the dressing God and he puts his man. Let me grab some. I'll stop eating so everybody. That bag altogether one goblin him cookies down over the next day they called me and they started dressing room. I said I don't know what happened. I messed up all night after. Yeah they say mine has to man the other guys that we have to shit man. I don't know who's doing joke around. Here this is not a joke. But I'm really messed up. You know and I mean had you know thought anyway then. It really didn't get over that good some a week. You know. They got straightened out. Then I got horse laxative and mixed it up and the cookies and took it into the dressing room and now some of them had to hostile. They get no. They sent me through like water. I'm the same way math. Oh my God I gotta get the Vitamin Raleigh. I'd go in there like you know My stomach is killing me. You know and never did figure that out. They did have to book. Probably you know and then I had some flex rail which is a muscle. Relaxer else does down. Put them in some cookies for them to you know they really enjoyed it. So I'm going to the rain. They help them get rain. Staggering wealth and running around and met with that Shit. You know. I'm not doing nothing that I bring us. One of them doing as much as you travel in the wrestling business. And then you get in the business place because you didn't go to different countries and you did that for twenty years now. Well I can't speak for you. I'll take my story you know when I ended up getting out of business sometime ago. It was hard for me to to get over not traveling so a lot of times. I get my pickup truck and I drive forty forty miles down to the Sonic Jalapeno Burger at a dad. Vanilla coke and drive back home. I feel like I was on a road so anyway. It's all about zone route forever and when I was on a road I kind of like being Zombie mode. Because that's what you do and that's your life and I could be on the road for two three weeks and I'm like God name Atom Road. I'm ready at home. And then all of a sudden. I'd go home and after day and a half. I'd say I'm bored. I'm ready to get back on the road so I love hate thing for me and then finally all these years later got Kinda Sad. Turn back into a civilian not really like to travel. I mean if I gotta go somewhere to a job and maybe I'm married for three or four weeks. That's one thing but I just don't like jumping around from place to place in back in the day you know. We've come back home from the road. You probably the same. I just put my suitcase right in front of Washer and Dryer and whatever it was already I wash whatever clean I left in there and I just put the same shit right back in my suitcase and I was ready to go because they nobody knew what I was wearing different down. It was all the same shit right so at right these days I I. I kinda read because no union peg to over-the-road rather than eighteen windfall while yelling joy at but they. I know you guys don't travel to much anymore. You can kinda say like a homebody which kind of what. I look at my south as so all travel outy system. Do you enjoy it anymore. There any after being You WanNa go the Grand Canyon or whatever it is going to look at something or you just Cool Banner Tennessee. Doing your work now. I just I still drive a lot. I still go a lot of places but I don't I love fabric. She doesn't last time. We got rid of Last truck we had We lose five years out all nuclear waste and after we got rid of that. She said I'm not getting damn again. That's it so she's started buying these dogs not buying picking dogs at dropped off on our property so now we got dogs and we can't get ready to take care of damning so she has staying. Take your home but I still drive every year I worked for a hot and JAN during cotton season three months a year. But that's like seventeen eighteen hours a day seven days a week for three months. I was working one hundred thirty dollars a week last year. And then after that I over here to another place Transfer trailers tractor trailers and transferred trailers for them. And I do that for a couple of months and you know that's all I all I can do. I don't want to get back out on the road. I still have. Cdl Class and all that. And has that. I had people calling me every day. I can't deal with the DOT. And all that. But I love the road. They've just a couple of years ago. Running twenty five hundred Dodge I got to And I had a goose neck trailer and I would hold these radiators for locomotives all over the United States. You know and you know you. May I come to? La and back to Jackson. Which meant Fishing Jackson? I do that in three days out there and back I can say that. Yeah how can you do that I I just do it man? I just do it you know. I don't sleep all the way out there and when I get off the stuff I get a hotel room. Sleep five or six hours back heading back. You know I made a ten minute Nap You know And take off again. You know but I love. That guy sold his business so I ended up to trucks and you know everybody wants to be drying for them. But I don't like the people I like to do my own. My wife doesn't told me you need to stop it actually. Okay I'll stay home and There's new cotton thing and Wherever you know at cotton pretty good thing You know travel trailer during cotton season pollen cotton from the GM to the warehouses. And that's pretty good thing but hours I don't mind you know and You know I I do. I do pretty good at that I do every once in a while. I don't a of because they don't want. Hey you know I'm not going anywhere for anybody You know You guys is both out before Goto autograph. Thanks and You know usually I get twenty five hundred something like that. Well we can get Oh God lot cheaper net where you need to get them. Then leave me alone. I'm the I don't care see. That's why they make a mistake. They don't Understan- I don't care it don't bother me one way or the other. What bothers me is that they don't want to pay anybody but they wanna make money and then they get mad at me when I go. I was saying you gotTa pay me before. I signed the first autograph. What we mean what did I say? You don't understand English now. You pay me my money before I signed Damn Hologram you start. What were you? And he said I'll give you your money your money. I'm going home right now and pocket money. I pay on the I. I don't get. I gotta ask you about Hunting Tales. I mean 'cause you can pass bodybuilder good friend of yours of course only cares about Bush. Cash that revie pull them out him with a Guy. Add handcuffs on and needed to go to bathroom or some good ribs. You brought your wrestling down this traveling down the road because if anybody got in the car with the if you're driving they cannot go to sleep and that's old school because yeah they get to the gas to be there and nobody sleeping in the car. You gotta stay awake but I wanted to share a bunch of body stories that are particularly. Enjoy the one where Peggy went along with you because you needed to a female. More a Mugello snore. Yeah she was I told her I said you need to go with this girl. She gets her check. Today's she always cash this ghost Massachusetts and then which has to be with her and I told her to stay outside and I'll sit. Alright you on the radio when she starts out the door and I went up in the attic. Still words a little place up there. You Watch all the cash Russian guy. Basho's idea and talk to us. He said Yeah just going up and when she comes in you know and here she come welcoming national check so I called and said hey she comes out the door and I got him started outside. Got Out There. And Butch had another girl grabbed another. Go wait about three hundred pounds. Same side of the one. We're looking for and I go out there and say hey around them. I'll get over here. There she goes grammar butch up and he grabs them. Pay You stand and ask them grab her. I said you need to search her. You know what you mean searcher searches but it. Sure she ain't got an eye for going somewhere. I don't WanNA touch her. I well you got I think cut. You're well you're in the parking lot. You GotTa do you. She said Oh my God I don't want to touch her and she gave me Hell and she finally headed downtown that she said I don't have no gotten guy she'll sign up. Hey you say oh my God go above and have a bath in a month but she had her checked. She wanted her check. So anyway we take a headship. Go with her in the back seat. And that's opaque he's noun or don't worry she ain't GonNa with all my God they home to draw Jay Leno Burnham until I got. I don't want to ever touch down close. Don't you take me anywhere else and let me? I didn't really have to do it. You know I'M GONNA go. That had I just wanted to see what about now today. It's so bad that You know they're not about you mentioned. Can you pass the level? They was talking to me the other day. One Guy Percy priest come up here and workforce you know down hunter. I'm not coming up pretty soon. Obama workbook that. Oh no I mean you guys. You've got doing it. He said we got five and they can't find nobody he said. I don't know but they all go to the front door. Oh good thing. Everybody goes going knocks on the door. You see what I mean. Yeah the front door now one of the Hale. Who'S CODING BACK DOOR? Who's covering the window? Who's telling the chimney who's covering the addict who you know and these guys hide in washing machines dryers under couches on the they had a had a bill had places where you never thought they would. I mean they strive to have a washing machine or dryer duddy and they did in that washing machine and clothes and how close on top of it. Nobody looks I know. Law enforcement goes looking washing machines. I found several title phone washing machine turning on gloves. Nine one dollars. No wonder it's okay. I know I'm wrong. You know it you know it's doing all that and like I said Man I I'm here a good life my daughter you know if you got a masters degree. I don't know she got a doctor yet but she's in A. She was a head of a foreign school in New York Superintendent Reform School and you got two grandkids go. She don't want him down here. I'm going to turn them into rednecks wherever I how did it take you a John? Cosma to write this book year and a half maybe two years when John on started Own It he recommended to me by Bob Bra which is New York Apnea Commission Commissioner. And I've been looking for somebody to write. But every time I talked to me they should hold my God. I don't know oh I know you know. I don't say so. John Started and he met me. Come down and talk to. We should out and talk. Show me the books. He had two or three books road already. Any give me a copy of them and took home give them to pay she read them and she said Oh. Okay I don't I don't like you know. But anyway. When he started he said a script you know after about six months. He sent the postal the draft. You know and Peggy toes today you throw it in the garbage you any writing. This look like that no no. He said what's wrong. What's Oh it don't have no colour. They'll have no flowers. You have no direction I wanted to. I wanted to be like the person is there. When he's reading it. He could actually see his mind. What's going on you know? I mean just like right. I E Book Madison Square Garden. John Dawson it makes you feel like you're part of it going there in and he said. Oh my God I don't know I choose a rider. He said Yeah. But it's never been explained to me that way. I see well bounty hunter stories. You can't just say I go and pick up paperwork and I go the house knocking on the door. That's it. I've looked for people to yours before the court found him and a lot of take six months eight months because he's not scared the hell out of them and they're running and let me tell you it's hard to find people any. Hobie to find him. 'cause I'm not scared. Happy with the book when you read the last version of Zion join reedmen. Oh Yeah I just I I tell you I loved it. My wife read it four times and the reason we read it four times I. I've said she couldn't put them. She's picking out little Things like commas on situation. Does she used to be a proof reader when she's a five investigator and I told John Said you need to change? All they said well. I've got a proof reader. It's going with okay. You GET PROOF BRANDON. Send it back. They got proof medicine bag. She still found four pages Mistakes of misspellings and different things on there. But John Rarely went and he he really I told him. I said you should've told bounty hunter stores. Well David you know you. You'RE GONNA have a thousand page book. What we told right now is so fascinating everybody has said. I can hardly put it down. You know. And I'll I'll tell you I guarantee anybod- is that book if they sit down and read it if they husband and wife say the husband buys it or the wife buys and they're reading I guarantee you. They won't read that book until they they'll be telling their husband or wife whichever one. Oh my goodness can you believe this? Look at this this you believe doing this or done that I need to talk about. And it's so fascinating that everybody that I've never had one negative thing about the book it's Even my wife. Lebed forty eight years. She said everything in this book live and I can't put it down. She said I'm on the fourth time I've read four times now and she said not to see what's in it or looking from stay San. I just enjoy reading about the stories of you know and you know people just ever even older people out here a couple of them. I had to give him a book. They couldn't afford it and everything and You know they beg me. I'll I'll tell you what my check. It's you know we'll take you know. And then I found out they pass it around their families. Ready cost me all in sales. I I enjoyed it because coming from the business I enjoyed arrests on stories. I mean your your time in the old days. Look like your generation ahead of me so I really enjoy school stuff but also just as a fan of the bounty business which I don't know which I know something up now just here and just doing your homework diligence and I know you said sometimes if you if you watch youtube videos you just caught up in the nominee David shields persona you. Think okay man this Guy Promo. He's wrestler but said you know when you go into the army you know how to well. You're in a place in Poland. You're smart guy and you apply your intelligence with the body business. Oh I just enjoy I enjoy it all stores and I enjoyed the book and I know it's own Amazon as it's called. Don't me think it's the real story of Dr David Schultz and it's written by Dr David Schultz with John? Osborne is forwarded by one of my favorite wrestlers of all time. A good for a good friend of mine. Bret the HITMAN. Hart does a great job on the forward but zone Amazon Is there any place else to find a book David? Or we're GONNA covered I F. They can Also by eight sleet wrestling DOT COM. That's GONNA cost personal website. It's each lasting dot com and It's also Some of the book outlets got it to Amazon. I think number two Amazon now overall. It's I'm telling you it's fantastic. It's fantastic read and and you know the thing about the raining part of it. I had him to make the the writing large large writing. So when you pick it up when I was thinking I don't need reading glasses to read it. And he says maybe we ought to maybe WANNA make the writing smaller because this thing was seven eight pages. I said No. Don't touch the rioting leave it. Would he is the word. I don't know if you noticed or not. You probably don't need regular nine. Enjoy the fact that the fire was bigger than you pick up a little ass writing innocent intimidating for me because all of a sudden I was reading some reviews on Amazon and everybody gave it a five star review and there is one guy said. Oh there's too many pitchers anders there's like. Are you kidding me? The one of the things. I really enjoyed that book as the fact that you had all these pictures to document. You know the all the people that you worked within the business and again. That's the restaurant bar man joins. He knows pitchers in the bounty hunting days. Yeah Oh yeah I go back in. My career can hardly have any personal pitchers of anything I did. I mean it was taken by. Abc WWW whatever. Those pitch rice dome. So I was real smart to document as much of your career and take as many pitches before on a on a note of pictures. I gotTa ask you because I ninety five Ford Bronco and I know you drove Bronco for a long time. What Year was at Bronco? And how long did you have it? Both at Minnesota and When I was okay with Oregon you and I kept it until let me see. I can't that thing about fifteen years. I keep stuff forever. I got two dogs right now. Twenty five hundred dollars. Just one of them's got hundred fifty thousand miles on the other one's got four hundred sixty thousand miles on it. I have two bands. Both of them got over four hundred thousand miles on them. So I don't believe in you know I mean. The dodgers are five. Point nine diesel. So you know they don't wear out. You can drive them forever you they just great guy. I know you've got What is the Dodge Ram? I gotTa Ramp Charger show and I got an Bronco and notable babies. Yeah I would never sell those vehicles. Oh Yeah I know. I love him Broncos and finally after being in Minnesota New York and Connecticut all my Bronco started getting eat out with no salt stuff and I finally sold it to. The needed something Start plowing snow. He wanted to go in business for yourself. I sold it to him and I don't know if he's still here. You probably ain't. Nobody left on. That's looking at a salt. Laid it out you know. Did you have the three? Oh to the three to one at Bronco. We won we won. Yep four Four wheel drive. And that's how I feel great. I love that show Just went down. One day when I was working Ganja and started snowing in Minnesota and matter of fact I have had so I pulled the drive and he kept snowing. I'm saliva full back in one more. I got the Bronco when I tried to play ball wheel drive. All four wheels sitting there spending. You know 'cause I never cleaned. The drive is just solid ice bottomed out. I said well ain't no good the tax man. That's really do it though. I loved at Bronco. That's that's great that we're GonNa go and you know a lot of the fifties pitchers wallet. Oh when they started when John Style you're right and I said listen. I've got to eighteen wheel trailers out here containers Forty foot long full wrassling stuff. And he's all God I said. Well that's the way it is and I and I sent him cases in case news in case you know boxes of stuff. Hey went through them but I think you skipped a lot of them because I had thousands of pictures of people. You know that a lot of time. A lot of people dump the guy about you know that he didn't feel like was important because in modern day what would not the old day like Textile Kinsey Boba zeal. These guys are not luther. Manzi Ha there you know. These guys are just gone. puts up cash Kabbalah. I mean I mean I had. I had pitchers Balti guys and I told him I said. We can't put all pitchers because like you say is going to be a balanced ages. You know they said how take them out and all the new van. That's the big him out. You know John Rasping Fan I thought smarten up and I think he's pretty well smart. I think we're going on. Jill put the New Jersey I know we're going to Fort Wayne Indiana next month and Going to New Jersey though. That'd be a good trip for him. You know in the car with me. I guess you won't lay back sleep all day. But Hey Steve. It's been great talking to you now as you David I. I've enjoyed like I said I didn't get a chance to catch stuff because it was so reasonable back in but I like I said enough. Don't you in our NFL? I've watched a lot of matches on youtube. Nagorski over Bret Bret. Hart speak super highly via joint talking with you on our phone into the name of the book. Don't come sake it's a real story. Dr David Shilton David Sheldon with John. Casper it's on Amazon and eat sleep. Russell DOT COM it. And that's the bottom line because I said so pleasure David. Pray to man you take care all right. I'm going to give it a go home. Use them rap applied gas ride off into the sunset. Don't get to rate and review the Steve Chill and Apple podcasts. And tell your friends to check us out if you want to reach me here on the podcast. An email questions. Steve Walsh Show DOT COM folks. Don't forget to tune in next week to the Steve All show. This show will drop Tuesday Philadelphia. Eagles right tackle one. The best tackles and all of the NFL lane. Johnson stops by the bronchoscope studio. And we're GONNA talk about football chop it up and have a good time telling stories lane Johnson to the Philadelphia Eagles right here next week. Do Not Miss It. Big Shout out man. I'm so excited to be an seventeen states with broken skull. Ipa The best Ip a in the United States of America built El Segundo Brewing Dot Com. Click on broken skull. Ipa It will take you to the interactive map where you can find broken skull. Ip and other El Segundo Bruin Beers. And these are the finest beers in United States of America. And that's the bottom line in California. You could find broken skull ipad whole foods and total lines. Check it out. Were coming your way Texas. We will be in Texas and March stay tuned. Because I can't wait for broke Texas. We got the king of attitude church brokers go ranch peril still over there on perecent dot com slash. Steve Austin and if you're looking for bad ass pocket knife. I got to collaboration with cold. Steel the Briscoe knife and award demand. Knife CHECK THEM OUT AT my Amazon store. Amazon's got the best price on both knives. Just go to Amazon dot com forward slash shop. Four slash. Steve Austin. I would like to say one more. Thank you to all the fine sponsored Steve Austin show especially GEICO ziprecruiter Scotch health. Iq And bet on line. That's how I'm able to do this. Podcast for you twice a week for free. Please support them because they support us. If you need more info check out the show description to this episode for details folks. I cannot wait to get back to the bronze go ranch in Nevada to get on Mukalla Sake and blaze through the mountains until next time. My Name Is Steve. Boston and I will catch your ass down the road. Thank you for joining us for another class. Episode of the Steve Austin Show leave a rating and review on Apple podcasts. And tell your friends for more. Steve Austin show go to PODCAST ONE DOT COM. That's PODCAST EDDIE DOT COM.

David Steve Austin Matt Peggy New York Connecticut GEICO Tennessee Memphis Hitman Hart Andre basketball Bret Hart Dr David Schultz Missouri David Schultz David dot Texas spotify Mitch School
Trailer: How To Cut It in the Hairdressing Industry Podcast

How To Cut It in the Hairdressing Industry

01:55 min | 2 months ago

Trailer: How To Cut It in the Hairdressing Industry Podcast

"Thank you for listening to help. Cottee in hairdressing industry podcast. I'm your host amla and you are listening to uk and island's leading hair industry podcast since two thousand and seventeen every week. We bring on some of the hammond leading the rising stars digital business experts and noise from the creative fashion industry who come onto the show to share that incites. Inspirations and information to take you hendrickson. I'm barbara and careers soothing. Next so if you look into discovering your next step with barbara an industry. This is the podcast. So dive deep into our extensive library of interviews as we uncover the stewardess. Earth gone our guests to are. And if you like what you hear. Mike schultz subscribe to and by doing so. You get an automatic notification straight to your device every so what are you waiting for. Get stuck in and get listening and please do. Leave me some feedback on what you think. These talks

Cottee barbara hammond hendrickson uk Mike schultz
Starbucks vs Dunkin - Trouble is Brewing | 4

Business Wars

28:36 min | 11 months ago

Starbucks vs Dunkin - Trouble is Brewing | 4

"It's December two thousand seven in Hawaii. Howard Schultz is pacing his room before dawn. He's been up all night. One thought keeps going through his mind. Starbucks is failing itself at breakfast. His wife Sherry gives him a worried. Look Howard please eat something. I can't no appetite. He's always savored his family's Christmas holiday in Hawaii. This is when he and Sherry in their kids take time to reconnect. But now Sheri's alarmed. Howard is so miserable and distracted. He PUSHES HIS BREAKFAST PLATE. Away gets up from the table and goes to his computer. The email he's been expecting has arrived Sherry watches as he reads. It then puts his face in his hands. She hurries over to him. What does it say? I can't believe what I'm seeing? The sales at each of our stores are way down from what they were a year ago there in Freefall Howard. Every business has its ups and downs but starbucks isn't just a business for me. It's who I am right and look at all you've done you've established starbucks as progressive kind employer. You've made it a gathering place that draws people together. Yeah but the numbers are telling a different story. We've got fewer people coming into the store Sherry. And when they do they spend less time in them. I just don't know how to turn this around Schultz's momentarily lost in thought then he glances up at Sherri. You know not long ago when our stock was doing well one of my executives told me I was making people to rich. The investors believed the upswing wouldn't end. I thought that was great at the time. But but it's our success that led us to failure. That doesn't make sense. What do you mean I mean we fixated on the bottom line and took our customers for granted? I think that's why we're bleeding will then you've got to do something about it but I don't think there's any point in casting blame or pointing fingers. Now you agree anyway. There's no time for that. Our stock in sales are plummeting to quickly. I've just got to find the solution and I have to find it now. Dunkin donuts isn't GonNa wait for us to figure this out. The answer formed slowly in his mind before it becomes crystal clear what Schultz does next is unprecedented. It will open 'em up to ridicule and catch everyone off guard including his own team but finally he knows exactly what he must do. Go back to square one. These as you've got a lot of options to choose from to keep yourself informed in a time when backs matter more than ever. The Economist is a weekly magazine that sift through the noise focusing on the essential information that tells the Real Story. I recently read. How low key. Dutch company has become the biggest monopoly and chip-making. This is the sort of story the. The economist does so well before anyone else's talking about it yet the inside scoop on a story that everyone will be talking about the weeks to come. If there's one magazine. I cannot do without it the economist. It's a smart guy to the forces. Impacting your world and you can get twelve weeks access now for just twelve dollars for your twelve dollars. You'll get twelve print issues delivered to your door. A fantastic digital offering including full access to economist Dot Com with exclusive web only content and a whole lot more for your twelve weeks access to the economist for just twelve dollars. Just text beat w twelve to ninety nine zero zero zero. That's the letters b. w. and then the number twelve to ninety nine zero zero zero from wondering. I'm David Brown and this is business wars in the last episode Howard Schultz realize his dream turning starbucks into a booming upscale espresso business and a regrettable spending spree at Dunkin donuts led to a corporate takeover now with starbucks stocks steadily slipping Schultz worries. There's a takeover target on his company's back. He needs to turn things around but with the economy flashing danger signs. Things are about to get worse before they get better. This is episode for trouble is brewing. It's the first Sunday night of two thousand eight. A cold rain is falling in Seattle just two days ago. Howard Schultz held a secret meeting with the company's CEO. Jim McDonald now. Schultz is at home preparing to make an announcement. His assistant calls the leadership team. Howard wants you to come to his house at nine PM tonight. Why what's happening? I can't tell you. Please don't tell anyone about this call. Why are you being so mysterious? You'll find out when you get there Schultz. Here's the wheels of a car crunching on the stones of his driveway. One by one the team arrives. There's the chief financial officer the chief operating officers and the senior leaders responsible for everything from store operations and marketing to legal affairs. As each man and woman descends the steps into the living room. They're surprised to see other team members. The mood is subdued the conversation minimal. They sit on big arm chairs and couches trading wary glances at nine pm. Sharp Schultz strides into the room and stands as he addresses his team. I'll get straight to the point as of yesterday the current CEO. Jim MacDonald has left the company. I'm coming back. Co affected tomorrow. Everyone is silent shorts starbucks founder and chairman of the Board. It's clear his. Reinstatement is not up for discussion. The next morning on January seven two thousand eight. The public learns that Scholtz is returning as CEO. Schultz drives along Seattle's hilly streets after so much turmoil. He feels a need to connect with his starbucks routes to remember the feelings that brought him to the coffee business in the first place. So he's making a sentimental journey to the company's flagship store half a block from its original location. He takes his personal key from his pocket and opens. The door shop is dark. The gleaming Espresso machine is still the rich set of coffee. Beans fills the air. He's struck by how quiet it is. As he runs his hand over the original wooden counter he feels three decades of history beneath his fingertips behind this counter. He learned to make Espresso. Young man brings back a rush of memories particularly of the confidence. He had back then back in the days before he knew how much could go wrong for starbucks. He's going to need some of that. Old Confidence now to turn things around. He takes a last look around and leaves the darkened store hours later back in his office. Schultz watches his top staff silently. File into the conference room defeatism downcast eyes and slumped shoulders. It seems to him. They're embarrassed they've let the company slide. Standing at the head of the conference table. He takes a deep breath if there was ever a time to rally the troops. It's now I just need one thing from you and that is to fix the house because the house is on fire. There's silence in the room. Everyone waits anxiously for shelter to go on. Here's the problem we've been playing by the wrong rules. We've been so focused on not disappointing investors that we've lost sight of. Who's really important our customers around the table. The teams eyes are glued on shows. He takes a deep breath. But here's the thing. I am absolutely confident that we'll turn this company around. It's going to be hard and I'm going to ask more of you than has ever been asked before you need to ask yourself whether you believe in starbucks whether you have faith in it because if you don't you can leave right now. No hard feelings. I'm not leaving Howard neither am I. I'm in shorts. Finally sees a flicker of fire and there is. It's a start that afternoon. Schultz is alone in his office on his bookshelf. He keeps his small crystal ball. It's not doing him much good at the moment and on a nearby table. There's a bottle of Mazatlan failed starbucks product from the nineteen nineties and ill-advised hybrid of coffee and Soda. He keeps it there to remind himself that. The company isn't invincible. Not that he needs much reminding of that now he paces the room. His eye catches a front page story in today's Wall Street Journal. The headline reads McDonald's takes on a weakened starbucks. The fast food chain is adding Baristas and coffee bars making a play to poach his customers but he knows it's Dunkin. Donuts that poses the toughest challenge? They planned to more than double their. Us stores to fifteen thousand in the next ten years by pushing into the South and southwest. Schultz can hardly believe that for all starbucks quality and sophistication its fiercest. Competitor is the humble Dunkin donuts. And that's for a very simple reason of all the coffee companies out there. Dunkin donuts is ranked number one in customer loyalty for the second year in a row. And Duncan isn't letting up a week after his return. Ceo is announced. Schultz called his leadership team into his office. They're hoping for a sign or something that will tell them how to douse the house fire. But they're not prepared for what's coming. Scholtz doesn't waste any time. The quality of our Espresso is slipping. Our baristas need to make perfect espresso. And they don't some poor it too fast so it's week others for it too slow. So it's better we have to retrain them having you retrain one hundred thirty five thousand Baristas. There's only one way. Give them a training course. It would require us to close all our stores for a few hours. But we do it towards the end of the day to minimize disruption. That's a big idea. No large retailer has done anything like it and for good reason closing stores even for three or four hours means losing several million dollars in sales woke Dunkin. Donuts jump at the chance to steal our customers looking for a fix. Even so starbucks is nothing without a perfect cup of coffee. Shot sits back in his chair. He turns to his team. Let's do it days later. Cnn MONEY DOT COM carries this story warning to starbucks junkies who usually get a fix on their way home from work. You're out of luck on Tuesday. Starbucks plans to temporarily close. Its seventy one hundred. Us stores on Tuesday for three hours of employee training at Dunkin donuts. The news is greeted with laughter. The leadership team season opportunity. They're admitting they've got a problem with their coffee. So let's take advantage of it. How about this will announce the wind starbucks closes will offer small as Cappuccino or espresso drinks for a special price of ninety nine cents and we'll put out a statement saying Dunkin donuts will ensure that no copy level has denied a delicious Espresso based beverage on February. Twenty six five thirty. Pm starbucks customers or politely asked to leave each of the companies. Seventy one hundred stores. Excuse me savary. We're closing up. I just bought my coffee here with the doors locked behind them. The BARISTAS wearing starbucks caps in dark green aprons over their street clothes take their seats. Their shown a hastily prepared video. That's been shipped to the stores along with seventy one hundred. Dvd players the narrator explains how to make perfect espresso. Finally Schultz appears on the screen. It's not about the company or the brand. It's about you. You decide whether or not the Espresso. You pours good enough. You have my complete support and my faith and belief in you. Let's measure our actions by that perfect shot of espresso that night starbucks is a huge media. Story One New York City newspaper runs. The headline starbucks. Shutdown is a pain. For New Yorkers a copy wars continued to brew Brew Brew starbucks closing stores doors for three hours later today to retrain its employees. Dunkin donuts responding by offering. Their specialty coffees for ninety nine cents during that time at Home Schultz flips on Stephen Colbert's mock news report about his three miserable hours without a caffeinated drink it ends with co bear. Dousing himself in the shower with coffee. Foam and cinnamon for the first time in months. Schultz goes to sleep laughing. But it's not so funny when he learns that closing the stores has caused starbucks. Six MILLION DOLLARS. Schultz has a message for his top brass. We paid a price for the closures. But at that means we're serving great coffee again. The losses are one hundred percent worth it yet. Starbucks are far from over in April. They cut expenses by one hundred fifty million dollars. But there's more pain to come. Arthur Rubin fell the senior vice president for stored of element delivers the bad news. To shows I to say this. But we're oversaturated. We've got more stores than we can support in this economy so I believe we need to close two hundred stores. Why why we've already cancelled the opening of three hundred forty eight stores? We're not meeting the two to one ratio. That ratio is key to starbucks business model during its first year. New Store needs to bring in two dollars for every one dollar invested to cover the design in lease expenses but in the midst of a recession. Expensive coffee is seen as a luxury. People just aren't buying it the way they once did. Shorts takes a deep breath. He slumps in his chair. This is even worse than cancelling those store openings. That was a necessary correction. This feels like a defeat but by July. It's clear that even more stores need to be closed. The final number is huge six hundred. That's eight percent of starbucks retail portfolio when the company also announces. They'll be opening two hundred new stores the following year the media has a field day. What this is is an admission of a mistake. Basically what they're saying. Is You know what we opened up. Too many stores in too many places that we shouldn't have so we've got our retrace our steps. Now shut all those suckers down before we can open up some new ones and once again. Stephen. Colbert takes his shot at the coffee giant dam. You mom-and-pop coffee stores for forcing star books out of business now that I'm not spending four dollars a cup. What am I supposed to do with that extra money by Joni Mitchell Sienese? I can't all the starbucks are closing as new spreads of their plans. The stock tanks trading at its lowest level since two thousand and three then come the lay offs globally starbucks fires twelve thousand workers. That's seven percent of its global workforce after everything. Schultz is done to fix the company. He's right back to where he was in Hawaii. A year ago those massive layoffs are keeping them up at night. What's next he wonders. How much worse can this get? The answer will come from a taste test. We get support from Valera you know nobody goes into business because they want to collect sales tax. It's just something businesses of all sizes have to do right well to add insult to injury. It's pretty complicated. There are more than twelve thousand tax jurisdictions in the US alone you combine that with the thousands of product taxability rules and what you wind up with a massive headache for businesses. Trying to make sense of it all that is where avalanche can help you. Avelar is tax compliance. Don't write their software automatically calculates the right amount of taxes should be charged for every product in every transaction all in the blink of an eye plus avalanche files all of the sales tax returns wherever and whenever there do and manages the piles of documentation digitally and when businesses sell across international borders. There's a whole other level of complexity right but once again avalanche experts in offices in fifteen countries around the world are ready to help businesses navigate compliance challenges as they grow and reach new regions. Look it's time to get applera. You can find out more at AVALON DOT com slash. Bwi that's eighty A. L. A. R. A. dot com slash VW USPS shipping rates are increasing. So now is the time to save with send pro online from Pitney. Bowes starting at just four ninety nine a month with central online from pitney bowes is just click send and save for as low as four ninety nine. That's right just four dollars and ninety nine cents a month you'll save up to forty percents off. Usps priority mail plus for being a business wars listener. You'll receive a free thirty day trial to get started and a free ten pound scale to ensure that you never overpay and hey that's not odd you get with some pro online for one thing. You can calculate exact postage online and print shipping labels and stamps. Right from your computer. You can also schedule package. Pickups and track shipments from departure to a rival. So you can avoid those time consuming trips to the post office. You'll even save up to five cents on every letter and up to forty percents off. Usps priority mail go to PB DOT COM slash vw to access this special offer for Free Thirty Day. Trial plus a free ten pound scale to get started that's PB dot com slash VW experience. A savings in your shipping costs with a free trial of central online from Pitney. Bowes may two thousand and eight Cleveland. Twenty people sit along counter in the test kitchen. They range in age from late. Teens to mid sixties they trade quizzical glances unsure what to expect. Dunkin donut says commissioned a two month nationwide taste test that pits Dunkin. Donuts original blend again starbucks house plan more than four hundred randomly selected. Coffee drinkers will weigh in as the testers weighed. Four technicians wearing lab coats brew the coffee using the equipment recommended by each brand. Each tester gets two cups of black coffee with numbers marked on them. One Cup contains starbucks Brew Cup to Dunkin. Donuts the TESTERS SIP SIP AGAIN. Tasting one brand than the other. They write the cup number of their preferred coffee on the card in front of them. The final result fifty four percent prefer. Dunkin donuts coffee compared with thirty nine percent who choose starbucks. Six percent expressed no preference another blow to starbucks which claims it's coffee is indisputably the best soon after. Schultz picks up his hometown. Paper the Seattle Post intelligencer his eyes widen as he reads Dunkin. Donuts has a message for starbucks game on their running an ad that urges. Try the coffee. That one NC why America really does run on Duncan adding insult to injury. Mcdonald's website touted itself as UN snobby coffee dot com days later. Schultz is driving along the freeway when he sees a billboard ad for McDonald's coffee it reads four bucks is dumb now serving espresso a minute later. He passes another that. Reads large is the new day. There's no doubt about it. The coffee wars are blazing and everyone's gun is aimed squarely at starbucks. Howard Schultz storms into his office. He summons his top people. We got to get all the offensive. I want an aggressive ad campaign. Is Team exchanged curious Glances Schultz? It always shunned advertising. Finally one pipes up. You've always said starbuck. Success is built on. Its interactions with its customers. That was then. Now we've got a fighter. Hands were being squeezed from the bottom by fast. Food brands like McDonald's and Dunkin donuts from the top by high end independent coffee shops. We can't be caught in the middle so we've got to respond right now. Given Schultz's sense of urgency the AD agency decided to hook the add to the next big public event the upcoming presidential election that pits Barack Obama against John McCain on October thirty first two thousand eight five days before the election management view starbucks is I ever ad. It's unusual this thing. There are no spoken words just Light Piano Music and green type rolling on screen. It reads if you care enough to vote starbucks cares enough to give you a free cup of coffee. Come into starbucks on November fourth. Tell us you voted. And we'll proudly give you a tall cup of brewed coffee on us. You and starbucks. It's bigger than coffee. This is perfect. Now we've got to find the right commercial slots and figure out if we can afford them and we've got to make sure we have enough coffee to handle the traffic overflow. We've got four days to get this together. The next day they placed their add on Saturday. Night live after it airs. It's posted on social media. The AD goes viral. It seemed by eighty nine million people election day. Two thousand eight Schultz boats in the morning then hurries to a nearby starbucks. The store is bustling. There are students wearing jeans. Parkas business people in stylish suits young and women in running clothes stopping offer a Free Cup of Java on their way to the gym. The air is electric. People are chatting high fiving checking their phones for news. They all have a small oval sticker on their clothes that reads. I voted Schultz calls his wife. I wish you could see this. It's about more than the free coffee. Starbucks is a gathering place again. We're exactly what we set out to be. But his high short lived days after the election. Starbucks is accused of violating election laws by offering something of value in exchange for voting to avoid legal tussles. The company extends the offer of free tall coffee to anyone who requests it whether something else going on by the end of two thousand eight. The economy is crumbling and it doesn't play favorites. Both starbucks and Dunkin donuts are taking it on the chin. Hard pressed Americans have taken matters into their own hands. They're making coffee at home. In our next episode Dunkin donuts gets a tough new sheriff who insists on pushback then Howard Schultz has an instant revelation from one story. This is business wars. We sure hope you enjoyed this episode. We invite you to subscribe on Apple. Podcasts spotify Google podcasts. Stitcher iheartradio or wherever. You're listening right now you'll find a link on the episode notes just Tapper Swipe over the cover art. You'll also see some offers from our sponsors and we hope you'll support our show by supporting them. Hey if you like what you've been listening to. We would love it if you give us a five star rating and tell your friends how to subscribe. There's another way you can support us. And that's by answering a short survey one three dot com slash survey and tell us what business war stories. You'd like to hear quick note about the conversations in this episode. We can't know exactly what was said at the time but this dialogue is based on our best research. And if you'd like to learn more about starbucks we'd recommend onward how starbucks fought for its life without losing its soul by Howard chills. I'm your host David Brown. Elizabeth K wrote this story. Karen low is our senior producer and editor edited and produced by Emily Frost. Sound designed by. Kyle Randall our executive producers are Jenny Lower Beckmann and Marshal Louis created by our non Lopez for wondering shopping on Rodeo drive and flying on private planes that glamorous life of the rich and famous or at least. That's what they want you to think. Even the rich is a new podcast from wondering it gives you the real inside scoop on the drama that keeps famous families like the royals and the Kardashians in the spotlight. I'm Brooke and Marisha. And where the house of even the rich our show is about a world where the stakes are high and the rules. Don't apply even the rich is out on March tenth on Apple podcasts. Spotify OR WHEREVER. You're listening right now.

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Possible Schultz 2020 bid brews up a storm

Meet the Press: The Lid

03:59 min | 2 years ago

Possible Schultz 2020 bid brews up a storm

"Welcome to the lead from meet the press. I'm Kerry, Dan L. Now, it's been a few days after Starbucks CEO Howard Schultz stirred up some controversy by floating an independent run for the presidency. And Democrats are having a venti Cup of w t f extra hot. Here's Scholtz on sixty minutes talking about what he sees as his imperative to run we're living at a most fragile time. Not only the fact that this president is not qualified to be the president. But the fact that both parties are consistently not doing what's necessary on behalf of the American people and are engaged every single day. In revenge politics Schultz, also tweeted about a potential run, which swiftly got what's known in Twitter parlance, as ratio, which means a lot more people on social media were. Being in to tell him think Salata. But no rather than to encourage him to pursue a run for the presidency. Okay. Okay. Not everyone lives their lives on Twitter. You lucky guys which Schultz himself has pointed out. But the sentiment is still valid, and here's why it's not that people fundamentally disagree with shelters pitch that Republicans and Democrats are bickering and not solving America's problems, that's actually a pretty widely held feeling and his candidacy outside of two party system. Maybe appealing to a small, but significant segment of the electorate, which is the problem for the rest of the electorate. See it's really a math problem in two thousand sixteen Hillary Clinton won the popular vote by an overall two point margin. Or so the folks who did not vote for Clinton or Trump comprised about five point seven percent votes cast and then included votes for third party candidates, Jill Stein, and Gary Johnson and those folks. Got a lot of votes in states where there was an extremely close final margin, like Florida, Pennsylvania, Michigan and Wisconsin to put it more. Clearly, there's basically no scenario that a third party candidate doesn't act as a complicating factor at best and spoiler at worst, particularly if they are well funded, and I don't know if you seen the price of a cinnamon shortbread Frappuccino lately, but trust me Howard Schultz has got some cash and don't take my word for it. Because I am not an extremely wealthy, dude. Who would like to be president? But someone who is Mike Bloomberg has spent a lot of time and money trying to figure out if he could make a third-party run work. He tweeted at Schultz today this, and I will not do Mike Bloomberg impression because it is even worse than my Bernie Sanders impression. But he said quote in twenty twenty the great likelihood is that an independent would just split. The anti Trump vote and up reelecting the president. That's a risk I refuse to run in two thousand sixteen and we can't afford to. Run it now Schultz also has another problem, which is that he seems a little reluctant to talk about what he would actually do other than be a quote, centrist, independent asked if he would raise taxes on corporations he said, quote, I don't want to talk in the hypothetical about what I would do if I was president that's basically entirely what running for president is. So where does this go maybe bags it? Maybe he runs, but Democrats and independent spent a lot of time and money to try to take him down. Maybe he sticks it out one thing. I can guarantee is if he stays a part of the twenty twenty Malay we're going to have a lot of insufferable coffee jokes. You can bet your skinny much agree on that one. That's it for us if you'd like to hear more of this free audio reading you can add meet the press the lid to your flash briefings on Amazon Alexa devices or just download us as a free podcast.

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Howard Schultz and the Ghost of Ross Perot

What Next | Daily News and Analysis

15:35 min | 2 years ago

Howard Schultz and the Ghost of Ross Perot

"Hey, Steve, it's Mary her said sleep. How are you? Mary. How're you doing? Steve Kornacki has been called the king of lickety-split political data analysis, you can usually find him swiping through a big flat screen on MSNBC. So when Starbucks CEO Howard Schultz, set off a social media firestorm by dipping his toes in the twenty twenty presidential race. I thought Stephen what to make of it. Did you watch the heckling video last night? I was on late last night. So we saw of it. Yeah. I said last night is that I am seriously considering running for president as a centrist independent if you haven't seen this tape it shows Howard Schultz on a stage with journalist Andrew Ross Sorkin trying to explain why he's considering running as a third party presidential candidate which view merely as a designation on the ballot. And that's when a man standing at the back of the crowd just starts ripping into him. If you're sort of Barnes and noble, New York City book event, you're sort of at the heart of. Call it resistance culture. Billionaire elite. We're going to get you that idea and that sentiment in just a minute. The twenty twenty presidential field is getting crowded. They're the big names Kamala. Harris Elizabeth Warren Huston gillibrand, then they're the wildcards like the spiritual guru Marianne Williamson. She announced he was running his democrat earlier this week. But part of what's making people so upset about Howard Schultz is that by running as an independent he can skip the whole weeding out process of the primary, and he's got the money to hang around. If all someone knows about Howard Scholtz is that he runs Starbucks. And that's where I get my coffee. Is there more to him that we need to understand? Or do we not know yet? Yeah. I mean, I think you do need a bigger story than that. He look at the the third party candidacies that have you know, that have gotten some traction. I think the the best one the most encouraging modern example for somebody like Howard Schultz who might be thinking about running third party would be Ross Perot in nineteen ninety two. The guy heckling Howard Schultz that in New York City bookstore and all the people ratio him on Twitter there haunted by the ghosts of that nineteen Ninety-two election like Howard Schultz Ross Perot ran is a billionaire and a Washington outsider. He actually got nearly twenty percent of the vote wasn't enough to win. But some say it was enough to change the outcome. So as Steve to put me in the back seat of his time machine. And see if we could get a better idea of how one third party candidate influenced and election, and what that might say about how Howard Schultz could change the outcome in twenty twenty stay with us. What happened back in nineteen Ninety-two? It's not the perfect analogy for today. But no story would be Ross Perot was a well known businessman when he decided to run for office in the early nineties. Same is Howard Schultz is now and like today the sitting president, George H W Bush was in trouble the economy was faltering. He was worried about being implicated in the Iran, contra affair, and what you saw in the start of nineteen Ninety-two was Bush's approval rating was plummeting a year earlier he'd lead the country victory in war. The first Gulf war to get Saddam Hussein out of rack in early ninety two February nineteen Ninety-two Bush's approval rating false of thirty nine percent. And it's in that climate that Ross Perot goes on Larry King show. Larry King Live on CNN is any scenario in which you would run for president. Can you give me a scenario which say, okay, I'm in? Number one had a want. King asked him a bunch of times. Hey, you know, people are looking for would you run for president? And finally on you know, third passer so Perot finally just says if you're that series the people are that series. You register me in fifty states. And if you're not willing to organize and do that, then this is all just. Are you saying to the ordinary folks if you're dead serious starting? Sweat Alyce some sweat. Why do I wanna see some sweat? I said it earlier I want you in the rain. It's amazing because you basically don't have an internet in the way, we know it today. You don't have social media in the way, we know it today. And yet, it's this this sort of viral moment that word of that moment, the clip of that moment, you know, spreads spread slower than it would now. But over the course of days weeks and months this massive, and I truly truly massive grassroots movement emerges that starts getting Perot on the ballot. But spring ninety two by May June ninety two Ross Perot's running in first place in the national polls. He's a head to George H W Bush Clinton is far far behind and people are contemplating the possibility that Ross Perot might actually win the presidential election. Become an independent president blow up the two parties. Of course, this worst case scenario is not what happened Bill Clinton one is. I was president some of blame Perot for Bush's failure to win reelection. But Steve disagrees says pro was just a symptom of Bush's ailing presidency. Not the cause even so pro did manage to get almost twenty million votes. I do think the thing when Democrats look at the Ross Perot candidacy and think about Howard Schultz with they're really seeing is someone who is able to peel off nineteen percent of the vote. And what that could mean. Yeah. I mean, so the democratic argument, and I think it's plausible. I I don't I don't know. But the democratic argument is basically take a poll right now Donald Trump's approval rating, and you'll find probably a majority say they disapprove of his of his handling of the job. And there was another poll. I just saw this morning. ABC news Washington Post poll, say fifty six percent of people say they definitely would not vote for Trump in twenty twenty right now. So I think Democrats just look at those numbers, and they say, okay, the numbers are there to beat Trump. The the only thing that could possibly screw it up is if those numbers get divvied up if you got, you know, two candidates three candidates, whatever it is who are sort of competing for that. You know, I definitely won't vote for Trump vote. So from. The democratic standpoint. That's why you can't have him in the race. He could just get only siphoned off votes that would otherwise go to Trump the other theory of it, then I'm open to and again, I think it's plausible. We just don't know is how many voters remember we call them in twenty sixteen the reluctant Trump voters and in like him, they didn't they wanna vote for him. But in the end they checked his name off anyway because they didn't wanna have Hillary Clinton as president. They were essentially they were voting against Hillary Clinton. They were voting against the Democratic Party might have even been voting against the system, but they ship. Trump's name off even though they didn't like him, even though it's not something they wanted to do. There's a scenario. I think it's it's not implausible that those same voters are kind of up for grabs in the homestretch twenty twenty. And if you've got a guy like Howard Schultz out there, maybe in a way, they weren't with Hillary Clinton, those reluctant Trump voters are willing to go and vote for they're not willing to go all the way over and vote for a democrat. But they're willing to abandon Trump and vote for Scholtz and in that case. Maybe instead of you know, being a drain on people who who who would otherwise vote democratic maybe it ends up becoming this this sort of halfway house for reluctant Trump voters, and it actually cuts into Trump's side, that's one of the things with these. I think the history of these third party candidacies. There are sumptious about how these these candidates are going to draw their votes that don't always fully match up with what ends up happening. I mean Schultz's said he wants to run as an independent. He's also a billionaire. So it means he can kind of avoid some of the checks and balances of the party system. But can we talk a little bit about? What may what running is an independent really means? And how difficult it is. Yeah. No. I mean, I it's something as simple as ballot access. You know, every state has different, you know, different rules on how to get your name on the ballot in the November election. Some of them are real easy. Some of them are very hard. It costs a lot of money. Takes a lot of time a lot of resources and even these establishment, you know, third party third. Party that we have in this country like the green party the libertarian party. Even we'll have trouble getting on all fifty state ballots. It's not a given. It's not on a Matic. So just first of all you have to do that. Now has got a ton of money. That's going to go along way, you know. And again, I one of the other if he does run I think one of the other pages he'll take from Perot's book, obviously is the attack that money for a very extensive advertising campaign pros effective with that in ninety two the ads. He ran were very different. They were different than anything. Anybody really seen before when it came to political advertising? He took he would buy thirty minute blocks of network television time, he would preempt, you know, sitcoms, you know, instead of watching major dad one night, you'd get the Ross Perot infomercial on CBS evening tonight. We're going to talk about how to solve the problems that we defined that country. I think we can come to the conclusion immediately. What it did was image at eight. Guy is different this guy. There's an executive he's sitting at the desk diagnosing the problem. He's serious. All these it created all these sort of positive associations with Perot. I imagine Schultz would would try to do something similar. There is one hurdle that Schulz like Perot can't just by away access to the presidential debates the biggest single hurdle that third party candidacy would face just logistically can you get in those debates 'cause it when you get to the fall of twenty twenty and you got, you know, two three presidential debates, whatever they end up having if you're not on stage, then there's just gonna be a vast number of voters who are just gonna write you off. And right off a vote for you as a waste because clearly you're not serious enough, you know to get into debates per Perot's, a good example Perot in ninety two he dropped out of the race in the summer. Got back in the race the start of October. He was running it like six percent of the polls when he got back in the race and people were saying Perot's a shadow of himself. It's not really gonna matter. They put him in. Debate. Anyway, the two campaigns agreed to it. He kinda stole the show at the first abate and the rest is history. He gets up to twenty percent on election day Beth for any third party candidates since teddy Roosevelt in nineteen twelve Perot runs. Again. In nineteen Ninety-six does not get into debates is vote was cut more than half. He got about. He got seven eight percent in in nineteen Ninety-six part of why we're still talking about Ross Perot more than twenty years later is that he had this charisma. He was known as the populist billionaire steep says that's another lesson for Howard Schultz. Because no matter how much money you have or how many debates you do you still need people to like, you not heckle you at Barnes and noble. So you could spend the money as Ross Perot in ninety two and you could get traction. I'm not sure generation later, if you don't have that populous touch that the money is going to make that big of a difference, especially as I said in the media climate change so much. I'm also not sure money quite matters. The way it used to the other part. There was just this polarization in tribalism. It's really taken root over the last generation where people just have these incredibly strong personal sociation with part of blue America part of red America. I'm not part of blue America. I'm not part of red America. And I think more and more they look at elections, you know, through that lens, which which would just another barrier. Really for for third party candidate. Steve had one last story for me about a third party presidential candidate one more reason, why Democrats maybe shouldn't be so worried about twenty twenty another lesson. I think that it might be worth keeping in mind about third party candidates to is I do think voters kinda kind of figure it out before Perot. If you went back to nineteen eighty there was a guy named John Anderson who ran as an independent that year. Jimmy Carter was the incumbent president. Ronald Reagan was his Republican challenger, John Anderson was a liberal Republican you had those back then he left the Republican party to run as an independent in the Carter. White House Carter. Political operation was panicked. Petrified because they just looked at it. And they said, well, hey, John Anderson liberal Republican he's gonna he's gonna take votes from us. He's a liberal where the liberal, you know, and they waged a whole campaign that has some some shades of what you're seeing now about Howard Schultz, you know, Democrats in the summer and fall of nineteen eighty don't waste your vote. Don't waste your vote. They had banners. They had chance Carter himself was saying Mondale. Vice president was saying it on the campaign trail, don't waste your vote. Don't waste your vote in the end people got the message largely you know Anderson had been running at around twenty percent in the polls at one point. You know, he comes all the way down to six percent on election day, when you when you take the exit poll and say, you know, who was your second choice. Anderson voters slightly more said Carter and Reagan, but it wasn't anything. Like, it wasn't anything like, you know, Democrats had been fearing all year in one of the takeaways was, you know, voters looked at the choice. Between Carter and Reagan. They heard the message from card or they heard the message from Democrats and a lot of the democratic voters. They took the message, and they base stayed. With Carter wasn't nearly enough for Carter to Winnie. It's so many bigger problems out in nineteen eighty but in lose because John Anderson and the Anderson effect in nineteen eighty ended up not being anything like like Democrats feared it would be. Steve. Thank you so much for taking the time. No, thanks for taking me. Appreciate it. Steve Kornacki is the author of the red and the blue and the national political correspondent for NBC news and MSNBC. And that's the show. What next is hosted by me, Mary Harris or supervising producer is Mary Wilson. Our senior producer is Jason deleo, and our assistant producer is Anna Martin shout out to all of the new listeners from Stitcher which picked what next featured show this week. We are so happy how you all. If you wanna find me during the day, you can reach me on Twitter. I'm at Mary's desk. You can also see pictures of the whole crew of us over on Instagram. That's what next pod talk to you tomorrow.

Howard Schultz Ross Perot Howard Schultz Ross Perot president Steve Kornacki Donald Trump Perot Jimmy Carter John Anderson Howard Scholtz George H W Bush Starbucks Democratic Party Andrew Ross Sorkin MSNBC New York City Twitter Barnes libertarian party
Mike Schultz- Highland Training

FitLabPGH

42:32 min | 1 year ago

Mike Schultz- Highland Training

"It's a fitness Pittsburgh. podcast new episode every week. A A podcast about movement part of making Your Life Complete Fitness Lab Pittsburgh AKA FIT lab. PG brings you interviews with people in the Pittsburgh area who understand and movement is part of what makes life complete looking for a new movement idea or just want to hear interesting stories about people who make movement of priority. This is the the podcast for you whether you consider the gym Dojo or fitness studio your third place or just WanNa learn more about movement activity and fitness to enhance your life give fit lab. PG listen we interview locals in the Pittsburgh area were make Pittsburgh a great place to move. Subscribe to us an apple. podcasts awesome stitcher or Google play or check out our website for other subscription options subscribing is free and give notifications when we release new episodes. Each podcast episode will be long enough to Pique your interest in short enough to hold your attention. have an idea for an episode. No somebody we should interview or just want to connect with us drop an email. Fit L. A. B. P. G. H. at gmail.com or follow us on twitter instagram at fit L. A. B. Pg h already a fan of fittler PG h check out our sister podcast moving to live moving to live a podcast podcast for movement professionals and amateur Aficionados moving to live offers weekly interviews with movement professionals featuring topics from career development to coaching tips and education education resources to advice for parents of student athletes. We look forward to hearing from you and we hope you enjoy next interview. Starting now. Uh today's interview is a Combo interview that we did for both moving to live in Vlad Pittsburgh both these podcasts are. Based in the Pittsburgh Pennsylvania area both treat movement is a lifestyle not just an activity. If you like what you're hearing and you're listening to us moving to live or you're listening to us. UNFIT Latte Pittsburgh. Make sure you check out the podcast. Leave us some positive feedback. Whatever podcast APP using and drops a message through social media or emails? Let us know what you like and offer suggestions for future interviews today. Were interviewing viewing Mike Schultz of highland. Training Mike is an endurance coach in endurance. Cyclist has a great story as well as advice what it takes to be successful long term and the endurance coaching field. Fila PG H.. Back with another podcast episode. You'll probably also hear this podcast on moving to live. They are sister podcast. We firmly believe that you should treat. Movement is a lifestyle not just an activity. We tried to interview a wide variety of people who move people who are involved in training people to move more or move better. Today's guest came as a recommendation. From the Lane Tierney and lane suggested her fiance who were still trying to connect with. And she also suggested Mike Schultz of highland training. Mike has an interesting and ECLECTIC story. I think he's been involved in doing endurance things almost as long as I have. Michael Tell you in advance. My first heart rate monitor was one thousand nine hundred ninety but not that far difference. We're here at coffee. Buddha enjoying the rainy weather so mike thanks for for taking time to talk to the podcast. You're definitely welcome. And I love doing podcast because I get to share the story and everything. I've learned over the past twenty years when it comes to cycling and strength and conditioning. So we're we take it from here but we were talking a little bit before four. We started recording about the difficulty of actually making your living as an endurance coach. And I know there's a lot of people with personal training with coaching etc.. It's very easy to throw out the co- the term coach and CEO Amoco Sir. I do this or I do that. But the people who are actually saying I need to bring the money and I need to be qualified are few and far between so when you see somebody. You're at a bar your the coffee shop or something and they say what do you do. What's kind of your thirty second elevator your Spiel I Mike Schultz in I do I? Coach endurance athletes I I mainly coach cyclists and the majority of them are mountain bikers. Sir We spoke about this earlier but the trend is a lot of people are starting to move onto dirt and love racing their bikes You certified specialists in the strength conditioning. Field with the NCAA and have a few other certifications been coaching for eleven years. full-time fulltime been Coaching racing basically learning the sport in the Science for over twenty years. Now so You know that's what I do due full-time into work hard for every person that comes through my door I'm always curious and I know there's a fair number of people who will be listening. This will say this is aw. Why Endurance Sports? And I know from reading your bio and looking at your webpage highland training before you coached you actually were a participant in these things. So it's not somebody who's just standing there with a whistle saying you do it because this is what the book says you've actually experienced it. How did you get into doing endurance? And Ultra Endurance. Events Do. Did you do that that in high school where you are runner in high school. I played hockey house actually a goalie in high school and I loved playing hockey. But you know Post High School Bowl Hockey League's went on for so many years. And then amend the Meyer early twenties. I started discovering bikes. Actually I think it started discovering bikes when I was like eighteen nineteen running around the neighborhoods and loved riding in started seeing these guys going fast in SPANDEX and and Hate me and these guys look fast. I was kind of interested in that. Didn't really get heavily into racing until I was about twenty five or twenty six. It's when a life change happens and quit the corporate job and Move to the mountain road my bike every day and worked part time and from there. Where is where I really fell in love with going long and seeing the views the scenery and you know on early morning misty mornings mornings and you're climbing mountains and there's no around it's just I don't know it's addicting so that's how I got got into it question? I always have to ask because I have to get it out of the way whenever interview or talk to somebody who's a cyclist. You've probably heard the equation. The perfect number of bikes is and plus one. Where N is the current number? You have so many bikes. Do you currently have well. I have a few bikes have a few bikes. That are not even operational right now. I am not the Tech Guy. I just like to feel fastened. Komo bike always have I always. Will I get a bike and I ride it in until it doesn't work and then I get another bike and so I have just just the basic necessities I have a really great mound by specialized stump jumper. And I have a doable road. BICA which is an elise. Actually the lease I think won the World Championship This past year so I'm on aluminum bike but I'm still proud of it So yeah I just keep those bikes and that gets me through the year wintertime indoors outdoors around as much as I can and keep it pretty simple so and you mentioned how you got into cycling cling way by seeing people wearing spandex and often when you see people spinning by on the road you bite the the road cycling thing and you get it into criteriums and maybe if you have the opportunity some stage races but you didn't go in that direction. You went in the direction of off road. Why did you do that? Or what attracted you to the offroad when you first saw the people on road well I when I moved to the Somerset seven springs area. There was tons of trails awesome and for whatever reason all my friends at the time road mountain bikes. Actually I think I remember my mom cried. It was a night rod and it was late that night after a night of celebrating and it was a short ride and it scared the Bejesus out of me but it hooked me on on night riding. And that's how mountain biking in general. I think seeing my friends do it and no one was really into a ton of road writing back then I was like in the mid nineties. there were road rides happened. Races were happened but there were way more mountain bike races happening. And then you started winning about West Virginia. And what's your mom like series and when I started participating in those races back in the early two thousands and then it's like okay. There's this whole world here of mountain bike races and trails and this is fun so that's where the addiction to mountain biking came in. And I know I've talked to a few people who exercise outdoors and end up in the mountains around the trails and there really is. There's something about not having to worry about cars and people buzzing you as you mentioned The misty mornings sometimes. You're focusing on the training. Sometimes you're just focusing and going while look what I just saw right exactly. I don't know it's just a nature boy so yeah anytime in the woods and through the trees and when you're pedaling that ribbon of single track and you're flowing with it and with today's bikes it's way more fun because as you remember twenty years ago bikes are way different V brakes and none of this disc brakes and hydraulic stuff. Going on Sir only world and I used I used to say I don't need disc brakes I don't need hydraulic brakes. I don't need front suspension. I still have a hard tail. Hydraulic brakes in front suspension or now a requirement for yeah absolutely I don't need a heartache. I've never ridden a full suspension and I've just like the simplicity of in maintenance wise. That's why I only have a few bikes. Because I don't have time to spend all the time in which all my friends know so along with me. You can add to toll the lane during our interview with her that I blame her for spending a lot of money on bikes because she and her ex husband started Derek. I'm curious though you drop down the rabbit hole of doing mountain bike races. Doing twenty four hour races just being in the mountains. What was it that made you kind of turn the corner and say okay? I'm going to to start coaching too. Because that's a big step upwards or big change for just saying I'm going to get on my bike and ride a lot. Well it all started when I put a heart rate monitor on in the early not thousands and I became fascinated with heart rates and then over the next six seven years. I started learning that there were a lot of people author. It didn't know how to interpret heart rates how to use them and they weren't using the right of nation so that drove me into wanting to learn more more on the strength side of things and I think it was like two thousand six. I got certified as a personal trainer. Author the and at the same time I'm met a friend and he was like you need to get your because that is gonNa teach you science and so then the next few years I pursued that and it wasn't until until after that I then said okay. Now what am I going to do with this because you know I can maybe go into football or I can. Maybe go into Hockey I love hockey in but I was like. I'm so in the cycling. I should stick with cycling and then when I started seeing the psychos like wow I'm a strength and conditioning coach Anna can be a cycling coach. And then that's when all the heart rate in the power info and as we talked earlier iphones and technology analogy and then it just blew up and then all of a sudden now have all this data studying came fascinating and that's pretty much my story. I'm curious if you can think back then when when you were saying I want to get more knowledge. Why did you decide on the T. as your CPT? Because I know there's there's probably one hundred certifications out there there are some that are a little more difficult difficult an sea ACM NASM in ace. Probably those are the probably the four big ones but was it. You said you know I want. I want to do this particular one you know. That's a good question. The and I did my research because I was going back and forth between the NFC and the ACM and then you know just through self study study and research I learned that the Esiason was more of a clinical side of things and entertain more sports oriented and so I knew I wanted to go sports oriented. So that's where I started. So yeah that's basically how and plus with the journals and the strength conditioning drills and all the research goes along with the NFC that really attracted me to the Anisette. I think that there are a lot of people who forget that one of the benefits of some of these organizations. ACS is a member you get these journals. Where even if if you aren't a researcher you can just kind of drop down the rabbit hole and rather than have somebody tell you? This is what the research says. You can read the research and say oh well. They talk about well-trained cyclists. But these cyclists only averaged fifty miles a week. That's not really a well-trained cyclist. I love. That you just said that because out of all the research articles that I've done I've written a lot. I write off trey peaks and I try as many of the science articles that I write. I tried to dive into the research and when diving into the research you need to to be able to say this is good research. What's all good research? But this is quality or these. This is exactly what I'm looking for. Because they're using mm-hmm twenty tour to France riders and they're also using twenty mama pop writers and they're taking the results between both or using study of five hundred thousand the people and that's a lot of data shirt. If you see some of the studies of red you know like you said Ten well trained cyclists and they don't explain how well trained or how long they'd be riding so many variables in this stuff that you kinda look at studies like that and say all right. Let's go to the next study and let's see what the next thing he says. Yes breath and I know a colleague of mine. Dr J. Dazs and I are going to start doing some for moving to live some audio abstracts of research talking about what's well all designed in the study. What isn't because not necessarily saying if something is published it probably has some piece of information you can take away from it but I think you hit a great point if they use? Ten well-trained cyclists whatever the definition of well trained is. You might look at that a little bit differently as opposed to if they say we had two hundred fifty well trained cyclist who averaged one hundred fifty miles a week for the eight months prior to the data collection so it's always be be critical gold. Don't read it passively. I sure you'll agree with me from the educational opportunity is there's reading pleasure like picking up the local newspaper. I guess now Pittsburgh Reading Online look local newspaper and then there's the reading critically the professional which sometimes makes your head hurt and you you read two pages and you come back and you read those the same two pages again and maybe the third or fourth time. It's like oh I see what's going on here. That makes a Lotta sense and I think that in this field you need to accept criticism and then you need to provide it because it's the only way in science you'll press on is if anyone everyone's been critical of your work and and you as well on that's how you'll learn to question things and even with my clients. I always welcome now like always questioning what we're doing because then I get to explain it if you have an ego you're going to be limited and how well you do if you're the smartest person in the room you're in the wrong room. That's a good way to put it so so we're talking with Mike Schultz. It's hard training. You basically geek out on heart rate. You realize that you like racing you like being in the mountains you pursue certifications so that you can first of all gain a little more knowledge for yourself than say wait a second. I think I can help other people so I know that some people they think it's really easy. You just start working at a health of clever facility. You get a weekend certification and Bingo. You're a personal trainer. Your your coach. You're making your living at this. You've been doing it full time for eleven years. If you can think back to them. How do you find your first athlete? I mean you. You've got an admittedly in the endurance. World there's not a whole lot of endurance coaches who to work with age group athletes. There are some. There's very few making their living full-time so you're starting out you've got this you've got the cpt and going you know. I'm going to start getting adding some clients and maybe make it a little money to help pay some race entry fees. How do you go about getting? That's a great question and I remember back then. Dan saying all right. I'm living in the lower highlands. I'm going to start this business called hyland training. I like it. I got the website whole bit and he clients lines and I think I always come from your friends. Because they're right there and they need help and they're curious about what you're GONNA do. I always say. Take him on charger. Jim or not. And then you can learn a little tidbits. But the real breakthrough for me happened. I started their reforms on training peaks and I was like look how he's coaches anti-noise questions. Anyone can answer these questions. So I'm like iodine answer answer questions next Sina House answering like ten twenty questions a day out answer every single day everytime cushion and I always try to be as professional. That could be an the answer to the best of my knowledge with the science backing it up and people started liking my answers while there is this coach of Utah that saw me on this foreman German. For some reason she wrote an article Linda Wallin False creek and I emailed her and said Linda. I really appreciate you know. You're I like like what you re wrote and she wrote back and said You know Mike. Do you WanNa take some referrals and I was like yes and from there. You're she mentored me on starting a business and we've had partnership for eleven years. I've been out there. She helped me on one of my first bike packs six and in Arizona. Great people really well knowledge and well-connected referrals of the year. And then starting to Reiten Ayton getting your name out there and things started the bill so I would say that you need to just put your nose to the grind. Do whatever it takes to get noticed. That's the key. See I know one of the first people I interviewed for moving to live as a friend of mine. Rick Howard who does a lot of stuff with long-term athletic development for children and he had a common in the middle of the interview. I don't know if he was aware that he was making it. But this is something that I've seen with a lot of people that I've interviewed the willingness to share knowledge into. Put yourself out there there. It's very easy as a coach or as a trainer as professionals. I don't have time or somebody's GonNa Steal my knowledge. Why do you not have that attitude? You'd of well. I can't help people. I can't make these comments because then somebody's just gonNa take this information and steal from me because it's a black hole of information literally and I never knew there would be this much information ten years later but I'm still learning still learning tidbits of information and you know when it comes to the program so I write programs a week at a time for everyone. They're really dob. I'm in touch with everyone every week. Another life I know where they're going. We dowding's around and that's really the true way that that really really does work So yeah sure someone can steal my program or take my workouts but then how the pieces together. Well that's the complicated part because there's so many variables and you've been doing this for part time or full time for almost twenty years. I'm curious you find your jobs easier now with all the technology and the ease of connecting acting with the Internet. Or do you find. It's harder because there's so much information it is harder. There is a lot of information and clients and now I I work with the majority of my concerts. groupers bow worked with a handful of Super League and everyone across the board will see a tidbit of information. And then send it to you and say what do you think about this or am I doing this wrong. Or am I doing that round. And it's your job to either support or say you know this is my view on it dots. What's that is hard these days because there's so much information that has a new coach? You'll be challenged. I'm interested with a comment. You just just made you said as groupers and lead or super early and one of the things as you know in the endurance rural. They're very easy to be quote unquote sponsored. It in that somebody gives you some energy drink or they give you a t shirt or a pair of bike shorts or para shoes when you talk about a lead for people who are listening. Who maybe you're not in the endurance world? What do you mean by an age group or versus elite? Well okay so h grouper is his me. That's where I'm at right now and I compete within others. That are in in close to my age in that. Our DADS and have jobs. That's the difference between age group Age Group doesn't have the time that a young elite athlete. He doesn't have the responsibilities and can spend more time with bike or her bike. You know whereas the elite who work with elite Nick Beecham out of California he's He just scored. I think fifty place in West Virginia who six minutes back Nina shirt or WHO's the best Ghana World Dot C Lee. These guys. They don't really to make a living off of it but they're sponsor with bikes and Some travel and stuff like that and Yeah I mean guys like that. He's close to maybe making the US Olympic team so like dot not wheat. Regardless between whether you're relieved or your age group everyone works really hard at it to be good. If you just want to fly lie Biden you know. I knew a triathlon coach when I lived in Atlanta Jay Marshall j comment about some of these elite people. Well he did not mean this in a negative way but they are genetic freaks they just physically physiologically are able to adapt to the training. And I still remember an an athlete that he was dealing with. Went from category are working with went from category five in like two months to a category one cyclist for it. And if you have if it comes down to strength weight and as you know And Genetics and we talked earlier about Fast responders and slow responders and training and defying. That ah yeah some people just have to work really hard to be good. I think I was one of them. And I think that's what led me to being in my position. Now's either work so hard Edward so much to be decent and but yeah I see people come through quite often and in three to six months they do well. Yeah I've I've seen a lot across the board about five hundred people I think since two thousand ten something like that and I think one of the things about endurance sports and and being active is you can cycle in and out of being competitive age groups so you may like your kids are in school. Maybe you've got a a little bit of flexibility in your job for the next couple of years you can say okay. I'd like to do a little more to see whatever your goal is. Maybe your goal is to see if you can win your age group at a race Jason Seven Springs or maybe your goals are to compete a bite packing trip or to do the leadville one hundred mountain bike race for you as a coach. And I think I've talked about this with Menachem Brodie whose another cycling coach. It's a relationship is not just somebody says. Hey Mike here's some money training program and you send them an excel spreadsheet that has no personality no communication as a coach. I think what's interesting because we talked a little bit of tears the art. There's the communication how do you a Handle it both when you decide that this relationship is not working with a client and or when a client comes to you and says Hey Mike for whatever reason either. You're not giving me the results I want or my life getting really crazy. It's not really a firing you but it's like I'm not gonNA use you as a coach. How do you? How do you approach that and did? was this a learning process. Yes it is because early on when you're working with few people and then people would drop for whatever life reason it would be really hard and because the knots your income and even now it's still hard because you invest all of your time and the people and you're investing your everything you have emotionally even in so when you you bring someone onto your roster. Sure thinking about them all the time it's part of it So when they drop new new coach always things but at the same time. I'm I'm like cool. Then you get to experience that other person and you can compare that to what we did and that will help you learn and if I did a really good job than that will come Amani End. And that's how I look at it. I've never really had a client. I've I've worked with some really tough cookies. Taipei individuals that want every answer all time I and I respond to it and I just work really hard and usually if they don't get what they want they you know you never. I was taught early on that. You're never going to please one hundred percent people out there like it's impossible and I know we were talking before recording. You're telling me about a client who had left you to went with somebody else and went to another person now after two or three coaches there back with view. So we're always make sense not to burn bridge. Absolutely I invite everyone back at anytime. Actually a lady from Arizona's came back to me from six six years ago. She wants to get back into it is in a different position and she's really fast and competitive and then treat her like a brand new client at this time and we were all from here I know especially in the endurance world. It's very easy to look at the number of people who are competing in marathons or competing and gravel grinders or things like that and let's say boy. This is a a really good thing I can get into if I can get X.. Number of athletes you know and I can charge them wide dollars boy. I can make a lot of money at it. How do you decide what's the right number? And I know there's a range of enough athletes both to pay your bills but also to give view the opportunity to give him that individual attention rather than sending them that excel spreadsheet that you send to six other people which again is we've talked what you're doing. No and I've brought on the people who have worked with Coaches who have eighty hundred athletes. And what happens. Is that a lot of people. Get the same program because it's impossible to work with that many people and in a program like for me. I work one week at a time wherever one touch the weakest time with everyone and whatever they have you know we work via training peaks. I think training peaks is one of the best platforms in the world at what they do as far as providing schedules and so forth. But I try to dial in weekly because then that way training training is realistic and so even going back. A lot of times coaches would post four weeks at a time but I I noticed that life is way too complicated for for four weeks ago perfectly and so he know there's kids there's pets there's animals there's jobs or stressed there's all this stuff and it always goes wrong so you have to just continually adjust on top of that fatigue. Happens and then you you got to recognize that so so yeah one of my goals was to always provide a really precise vice program for everyone and if somebody's a young coach listening to this or somebody who's looking for a coach. How did you for yourself determine? What's the sweet spot for number of ethics too? A few too many too many. I think getting close to thirty people as a lot because then you start to lose touch with some people and you know now when you get down to twenty kind of find some extra time today so I think anywhere between twenty and thirty is a great sweet spot. twenty-five clients degrees speeds buffer coach. And I know part of the purpose of the podcast is to educate and I know people who are listening to this as you mentioned Off Road Gravel rides are becoming popular trail trail. Runs are becoming very popular so people may not be familiar with those. They may be looking for coaches just to give people what you do. Somebody's approaches as you say you're you're down in the low twenty nine. Yeah I could probably pick up a couple of athlete. Somebody contacts you or somebody recommends you. What's the commitment from an athlete? Do they have have to sign up for a specific period of time. Or how does that work. I never do contracts and from my mentor. She taught me. This is that I think's a you have to charge for what you do because if you do your work really hard for it So charged what's fair and fair in the market and be She's in duty contracts because that means that her clients pay her bills every single month one month at a time and if she loses people than she better do a better job and so she goes. I don't do contracts because then I work harder for people and she was right about both of those things and Yeah so one month time And I've been working with the people for eleven years straight. I've a lot of clients have been with me for six or seven years and eventually they amazing they're still making gains but yeah eventually the job. It's a you work hard for people you'll get the result on the business side that you want and for people who are listening to this you know. Maybe they don't have a racing goal. Is there a use for somebody who just enjoys being out in the mountains. Whether it's trail running mountain biking riding gravel by to have a coach. Yeah I mean I was a a number of people I work with the just like to ride and they may do one racer. Event a year. they just like to feel fast and they like numbers. So if you like numbers you like to fill fast. Then I'll fill your brain every single week with numbers on power in heart rates and all that and they enjoy and what I find is that it's motivating for them because they have this person on the other side kind of lake seeing watching expecting what they're going to do and when you take that away then you're on your own. You can do whatever you want. So that's the difference. They often say a fool has themselves for coach. Some people can self coach coach really well. it is across the board hard in for me you know. Obviously I have to kind of self coach in a way not as competitive as I was but stratas were changes from all. My clients are on Straw of. I'm not writing. I feel guilty. So it's a it's a two week street. I'm curious also very common. That husband wife boyfriend girlfriend. Get into this assay. You know we want to train for filling your favorite gravel grinder or hundred mile race or metric century race. And they come to you and say hey we want to hire you as a coach. How do you balance that where they say they want to ride together and they may be vastly different either skills or physiological fitness? They actually would not have the same program but they're approaching you because they wanna do it together. It's almost impossible to work with people like about. I will just repeat that. Please almost impossible. I'll say almost because there. There are some rare situations and I have worked with couples before. But you do run into problems with it as far as like. Oh Hey we have the same program or we don't or how we going to construct these rides. I find his best to work with one or the other and then if the other one seeks coaching have them work with another coach and then they can deal with on their end. You know. That's a better way to do it. So we're talking with Mike Schultz of highland training. I'm curious you've been in the coaching business. Double digits of years. You're here in Pittsburgh as we were talking. I don't think we're being insulting by saying Pittsburgh is not a hotbed for endurance activities. Why the decision to stay in the Pittsburgh area as opposed to saying boy? I'm going to go out to where MY MENTOR IS IN UTAH. I'm going to go to Colorado or Wyoming or someplace where you're not the weird guy right down the road in the middle of winter in tights and a beanie any kind of the norm. It's a good question and I question that a long time ago I met my wife and she works in the city and that that's what the side of it but ah I love this city. I love the topography It's just always been home for me so I didn't really WANNA move anywhere. Were and I enjoy traveling out West. I'm Joy Colorado enjoy visiting but I really enjoy coming home so I knew you know when you have that feeling. It's like I knew that if I was good at endurance I could do it anywhere. It didn't matter where it was so you know so I stayed here and I know that they're one of the opportunities or benefits of Pittsburgh is cost of living is significantly cheaper so you can afford to go to those destinations to do those things. I'm curious how you approach in athlete. Who comes to you who? Maybe it has a goal but they don't have the time to achieve that goal. You mentioned that a number of the people you work with our high-powered attorneys physicians. And we all know especially with physicians and attorneys number of patients. Billable hours. You know they may have a goal and say manual. I WanNa do this twenty four hour race or I want to do this hundred mile race and and I have this goal in mind and you know just from your knowledge that they don't have time in the day week month to train for it. How do you give them realistic expectations? Stations where maybe they can train for complete it but not competed it. Yeah that's that's important to setup realistic expectations of people. It's funny as I just brought on a lady just mentioned and she fits that exact bill. She's really busy she's a teacher. She teaches outside of teaching but she likes to ride a bike. Once at twenty twenty four single speed in February's and so she needs an hour a Monday through Friday but on the weekends you can ride so for her expectations. Expectations are sort of realistic. She can get for long rides on the weekends. And and that makes it the bill we spoke about it earlier there there is a sweet spot for are prescribing certain intensity and certain volume. And you don't necessarily need big volume all the time to do well a big races. You just need you know spots of volume here and there to prep you for that long distance so for most people their goals are actually keeble for very few people they might be setting yourself up for something unrealistic Said we're here in the North Hills of Pittsburgh I'm curious how what it's like Not so much with the elite athletes who can go to training any camps but more with the aid groups who have these goals of doing some of these events out west where they're at altitude I know I mentioned a couple of times. LEADVILLE Interviewed Sam would. WHO's a runner? Who's done that? You know you start at ten thousand feet you go up to fourteen thousand plus and I know you know significantly different than climbing and doing things around Pittsburgh. How do you approach that with them? So that they have a good experience maybe they don't go as fast as they would at sea level but they still finished and say boy. That was a fun experience while I have a a lot of people doing that. Now because Leadville is really big The breck epic is really big and You know across the board. It's all about how physiologically you handle. Altitude it's also about how many times you've raised at altitude finding every cell to quite a bit. And so now I want to go back to acclimate pretty fast. Where I didn't ten years ago and I have some really fast guys locally here that went out to Brecca pick and then they struggled one of those reasons is because it was forty forty degrees in rain on the first day but which kind of destroyed everyone I think but the altitude part attitude because this guy came kind of sick in altitude part made it even worse? But I will say this that. If you're going to go do a race it helps to and it's going to be ten thousand feet should want to be there at least a week early because I wouldn't go the day before because that's like a crap shoot so have you found that you've had some clients over the years they just deal with those people who just do not do well at altitude no matter what. Yeah I mean there's not that many recent altitude to really study that I would say and and a lot of my clients are smart enough not to pick races at that high altitude. The the only ones out there you know you have leadville you've Breckenridge Outside of those races everything is when you're in the six thousand seven thousand foot range. It's not as dramatic as it is nine or ten. So you've mentioned Mike that a number of your clients are fairly high powered individuals and I know one of the things. People often talk about when they meet attorneys. They meet doctors that they see their the attorney or see their doctors. They're very driven. They're very focused. Some people would term arrogant. You Find it interesting to deal with these individuals. Do they try to tell you what to do. Or do you find that they're approaching approaching you. Because it's kind of I recognize this as outside of my wheelhouse and Mike's the expert here one hundred percent and you know I again. I've tried to work really hard to learn as much as I could ever. The passing yourself could be that expert. I'm still learning and but when anyone comes to me I would say that in we go back to people starting in. You're going to be confident about what you're doing. And the more knowledge you have with the science and the studies and experienced more confident you'll be So now everyone just leaves it up to me and I work a lot of people who are really busy and successful and they say all the time like just put an and training beaks and I'll do it and so so I mean it's a little more complicated than that they have to gain power and speed and that's the other part of it if they're not doing it's not game making gains They won't last but but yes In this field you gotta just be ferment. What you know and put it out there and I know I think you've really hit on a couple of times the importance of continuing to learn? I know I had somebody before I went and got my doctor to say. What do you WANNA get your doctor? You should already have enough education and once I got my doctor I realized I don't know anything. And that's why have literally across the world. They variety of friends and colleagues. That if it's something that's outside of my wheelhouse like email them or skype them and say. Hey give me the down and dirty this at least can sound reasonably competent. Oh Yeah And there's two things they're referring when people to other professionals is key. I never tried to be a doctor. I don't WANNA be nutritionist. I I'm good at one thing getting people strong and so I- focus on now nutrition. It does come into it a little bit but when someone has an acre pain then they need to see a specialist so they see an athlete trainer or doctor. Your second part of that is always learning You know there's so many tidbits of information and when you start working with some of the elites when you start getting all these like even hear something go research it and see how much value that is and then that's how you keep learning all these little bits of information But what can share. We're talking with Mike. Schultz highland trading at curious started out as a biker. Did quite a few twenty four hour races and other other. Ultra endurance type. Things got into coaching. But still do the writing yourself you said strata kind of hold your feet to the fire but a lot of people they hit a certain age and they kind of say. Yeah I'm done. I don't WanNa do this anymore. What keeps you doing some sort of movement in addition to the coaching too? Good question fitness when I started though so way back in the late two thousands. I got away from cycling for a few years and gained some weight and I think it was about out to twenty five at one point and I remember a buddy looking at me and he said that I can calls ankles and I'll never forget it. He's buddy out at Colorado. He listens to this hill. Laugh anyways at that point I was like I gotTa make a change I just snapped and ever since then and what's funny is that I have a pitcher side by side in my office of me that God was overweight on the bike and then six years years later me racing a twenty four hour race this coming in second to a well-known guy named tinker and chase him down in the morning. You look at both pitchers you can see. The dramatic change. Went from two twenty five the one sixty erasing fast and that keeps me going. Yeah that's a good place to cut it for talking with Mike Schultz of highland highland training. I think he's given Some great information on what it's like to actually make your living is coach slash trainer since when you work with cyclists and runners you are training training them and coaching them. And I think he's given a great example of what keeps him moving to Mike. I want to thank you for taking time to talk to the podcast. Yes it's been a pleasure and I I will welcome it again. So thanks for listening to the latest episode of PG brought to you by moving to live intro an exit music marathon man by Jason Shaw check out the show notes for contact info for our latest guests links to other information mentioned in the episode and links towards sister. podcast moving to live moving to live is a podcast about movement and exercise for professionals nationals amateur aficionados moving to live offers topics from Career

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Howard Schultz, And Independents Vs. Centrists In America: They're Not The Same

On Point with Tom Ashbrook | Podcasts

48:25 min | 2 years ago

Howard Schultz, And Independents Vs. Centrists In America: They're Not The Same

"This message comes from on points sponsor, indeed, if you're hiring with indeed you can post a job in minutes, set up screener questions then zero in on your shortlist of qualified candidates using an online dashboard get started at indeed dot com slash NPR podcast. From WVU are Boston and NPR. I'm Meghna chucker birdie, and this is on point former Starbucks CEO Howard Schultz is a very good businessman, and he could soon be a rather significant presidential candidate Schultz roiled the partisan and punditry classes last week when he announced that he's considering a presidential run as an independent, but who exactly what he swayed listen to how Scholz tangled with MSNBC contributor, Mike barnicle yesterday in the news of people. Register is independent and yet they still tilt one way or the other despite their registration is independent. They'll still till. Plus they've never had a choice. They have not really know who who's who's Ross Perot. No, no. I'm a legitimate person. Well for the record Ross Perot was a legitimate candidate. And in nineteen ninety two Perot not only made it to the debate stage as an independent he was on the ballot in all fifty states in the ended up taking almost nineteen percent of the popular vote that year the year. Bill Clinton won against a sitting president. But in that clip barnacle is pestering Schultz about something deeper about the myth of the truly independent voter that most of them are partisans in disguise. So if that's the case what impact coulda Scholtz run have in twenty twenty this hour on point reaction to Howard Schultz and the truth about independent voters, and you can join us do you identify as an independent voter. And what does it mean to you? What do you make of Howard Schultz as potential run for president? Join us anytime on radio dot org or on Twitter and Facebook at on point radio. So we're gonna talk about the political implications of Howard Schulz's consideration for a White House run here. But I want to dig into this idea of who are independent voters in America. So joining us I from Washington is Lee Druckman, he's a senior fellow in the political reform program at new America, a non-partisan think tank and he's written extensively about independent voters in America. Druckman welcome to on point great to be with you. I should also say you're author of the forthcoming book. Breaking the two party doom loop the case for multi-party democracy in America. Now, you know, Mr. Druckman, if I can say if there's anything that the two thousand sixteen election taught us is that no one should presume anything in the early days of a campaign. So I just want to put that out there. But let's talk a little bit about what we know about Howard Schultz. So far first of all he's a he's a longtime Democrats even though he's probably considering he is considering a run as an independent now. And he's also very concerned about the national debt. I mean, for example, I'm going to play a bit of tape here. This is Scholtz on MSNBC's morning. Joe yesterday saying that both Democrats and Republicans have been reckless with the nation's economy, the Democrats and Republicans under the last twenty years on both parties have been complicit in a in creating twenty one and a half trillion dollar debt that is a reckless immoral abandonment of leadership so lead Rotman. Men Schultz's being described right now as a fiscally conservative socially liberal K potential candidate who is his constituency in America. It's people who sit in boardrooms with Howard Schultz read the Acela train with Howard Schultz, not that many people beyond that. So so sort of the punditry in the in the Bill, and the millionaire billionaire classes. Yeah, basically. Yeah, they'll they'll they might want somebody like Howard shelter though. They might also care whether Trump is president or not and might not what spoilt the election by voting for him. Well, let's talk about this a little bit more because in your research. I'm looking at this graphic that you've created of the 2016 electorate, and it's there's two dimensions of it. Right. There's there's this sort of political social identity from from conservative to liberal on one axis, and then the neck economic dimension about being very conservative on economic issues are very liberal, and there's one particular quadrant. This of this graph that's like virtually empty, and that is the the the socially liberal, fiscally conservative quadrant here. So I mean, how few people are we talking about here that's about four percent of the electorate count. So so not not very many people. Not not enough to elect a president. Okay. So then why is there the persistence of this belief amongst as you're saying, you know, financially or politically powerful people or pundits that there's this giant constituency of Americans who who are really concerned about these things. Well, because they talked to each other, and they're really concerned about these things. So they think well everybody I talked to must be really concerned about these things, but they don't get out of their bubbles very much and talk to people who don't ride the Acela train. Okay. So then who are the independence in America? Well, okay. So we got about forty percent of people who say they're independent, which is a nice thing for people to say that they are because they like thinking that. Well, I I don't belong to any party. I think for myself, but most people tend to vote for one party or the other. I mean, if you wanna talk about true independence, people who really don't feel like like they like either party. That's maybe five to ten percent most. But most. People like to say, they're independent because it sounds nice. But they don't really vote like independence. They consistently vote for either Democrats are consistently vote for Republicans. Okay. So so there's just a smaller fraction then you're saying that of voters who irregularly willing to cross party lines. Yeah. I would say that. That's true. Now, the fact that forty percent of people do register as independence does tell us. Something people are are indeed frustrated with with the lack of choices in our party system. But most people think one party is better in one party is worse alternatives. Interesting now to get back for a second to the the Howard Schultz model of fiscally conservative socially liberal. And as you're saying that sort of the Acela corridor crowd you're talking about here. It does seem to me from your research that you're implying that he he's basically the polar opposite of what actually is potentially a large group of of voters who were who were quite significant in the two thousand sixteen election. That's the socially conservative fiscally liberal crowd. Yeah. So we call those populous it's probably about my by by my estimate about twenty nine percent of the electorate, which is people who are a little bit little bit right of center on immigration social issues, some a little bit more writers center, but like think government should help people, and maybe tax the rich little more and support Medicare, and and healthcare and social security. My most people think these are pretty important things for government to do. And one reason Trump may have probably one in in two thousand sixteen is is because he he spoke to these voters, and he tried to differentiate himself from other Republican candidates by saying that he was going to protect Medicare and social security now turn out that as president. He has done has has moved considerably to the right from where he was as a candidate. But he spoke to two very very popular issues. And there are a lot of voters out there who who. Who want government to help them out? But you know, might be a little uncomfortable with with too much immigration and might hold some traditional religious values. Okay. So how is it? Then that we should be defining or thinking about what an independent voter is in America versus what you know. A a politically centrist American might be. Well, these are quite loaded terms. You know, I mean, I mean, I guess a true independent, if you if you want to be specific about it would be somebody who really doesn't care or doesn't see any difference between the two parties and kind of goes back and forth between them and again. That's maybe five percent of the electorate at most. You know, a centrist is probably somebody who's in the middle of of the distribution on both of the important political questions economic, and social, and, you know, th there's not that many people like that either. I mean, a lot of people are are cross pressured, and maybe liberal on the people who who don't feel well represented by the two parties are are mostly people who are liberal on economic issues and conservative on social issues. So maybe you could argue that that's the center, but but the true center, I think it's it's actually pretty small, and again, we also have to keep in mind that there are a lot of people who will tell pollsters that they're sort of in the middle or if they're moderate. But that's again because it's a nice label in the way that independent is a nice label. You know, people say well, a moderate, I'm independent. Well, those are also a lot of people who don't pay that close attention to politics. I mean, frankly, you know, we're we're the weird people in the country who like have have thought through all the issues and really have strong opinions most people now they're busy living their lives. And you know, they trust party to more or less represent them. But, you know, poster estimate battery of questions most people if they haven't thought about it they'll kind of pick the middle answer, although say, well, not liberal not conservative. I guess a moderate then not a I don't feel strongly about being a democrat or being a Republican. I guess I'm an independent. So that's why we see high numbers for people identifying as moderate or independent interesting. Well, Michelle Goldberg in a New York Times is site. She cites some research from from the Pew Research Center, showing that over the past two decades, self identified independents have actually grown more ideologically polarized. Not more. Moderate and she points out that America has two independent senators and one of them is Bernie Sanders. Interesting, but I wanna play a little bit more more tape here from from Howard Schultz and his interview on CBS is sixty minutes, of course, after Scholtz announced that he was considering a presidential run. He got a lot of heat from from Democrats saying that his run may may help reelect President Donald Trump into that Scholtz told Scott Pelley on sixty minutes that if he did decide to run he would be representing all Americans of all parties. Do you worry that you're going to siphon votes away from the Democrats and thereby ensure that President Trump has a second term? I want to see the American people win. I wanna see America win. I don't care if you're democrat independent. Libertarian Republican bring me your ideas, and I will be an independent person who will embrace those ideas because I am not in any way. In bed with a party Howard Schultz on sixty minutes on Sunday, Lee, Druckman isn't the fundamental problem here not so much who or what is an independent in America right now. But the winner take all system that we have here that privileges. Our two party system. I well, certainly we we have a a winner-take-all electoral system in in which you get a plurality of the votes you win at all. And I think that that is a significant problem because it creates a political system where you have two sides that are both competing to be the majority party and win. When they're in government, and they will enact policies within our majority. And then you have a an opposition party. That is just playing obstructionism. They're trying to knock the the the party in power out. And we have a political system that is designed to require compromise. It's it's fundamentally anti majoritarian system, and we have majoritarian party electoral system on top of that. And that's a problem. Well, Ledra is a senior fellow at the political reform program at new America, a non-partisan think tank. He's also author of the forthcoming book, breaking the two party doom loop Lee stand by here for just a moment. We are talking about reaction to Howard Schultz saying he's considering a presidential run as an independent and exactly cool. And what a truly independent voter in America is today we come back. We'll hear a lot more about how a Scholtz run might influence the twenty twenty election. This is on point. This message comes from an points sponsor, indeed when it comes to hiring. You don't have time to waste you need help getting to your shortlist of qualified candidates fast with indeed post a job in minutes. Set up screener questions then zero in on qualified candidates. And when you need to hire fast, accelerate your results with sponsor jobs. New users can try for free when you sign up at indeed dot com slash NPR, podcast, terms, conditions, and quality standards apply. Whether it's athlete protests, the Muslim travel ban gun violence, school reform or just the music. That's giving you life right now race is the subtexts to so much of the American story on coats, which we make that subtext text. You can listen to us on NPR one or wherever you get your podcasts. This is on point a mega chucker bardy. We're talking this hour about reaction to former Starbucks CEO Howard Schultz saying that he's considering a presidential run as an independent enroll. So questioning what a true independent in America is right now whether or not they are actually the almost forty percent of the electorate as they are registered or act a much smaller number. We're joined today by Lee Druckman, he is a senior fellow in the political reform program at new America, a non-partisan think tank and joining us now also from Washington is David Frum. He's a staff writer at the Atlantic. Former speech writer for President George W Bush Bush, I should say, and he has recently written about Howard Schultz in the Atlanta, we have a link to that at on point radio dot org. David fromm, welcome to the program. Thank you so much. It's great to have you also with us is near a tendon. She's with us from Washington as well. She's president and CEO of the center for American progress served both in the Obama and Clinton administrations was top advisor to. Lary Clinton during Hillary Clinton's twenty sixteen presidential run near at hand. And welcome to you as well. Thank you for having me. Okay. So David fromm. Let me start with you. You're writing that Howard Schultz is just the thing that the democrat Democratic Party needs to save it from itself. Why? Yes. Well, imagine if Tony Perkins or some other evangelical leader of announced this week that he was planning a twenty twenty run on a real no fool and bring back. God honest to goodness pro-life, no compromises with the gay rights agenda, independent candidacy, I think a lot of the people were upset about Howard Schultz would be very inwardly happy. I mean, they might deplore inwardly they'd be happy because they would recognize this candidate is drawing votes from Donald Trump's coalition. The reason that so many Democrats and liberals are upset about the Howard Schultz prospect is they recognize that Schulz will draw from the democratic coalition not enormous numbers of people. But even fleas figure is correct that it's four percent. Four points is the difference in Hillary Clinton winning and losing. So they recognize that this is coming from them. Why are they able to this challenge? And the answer is because right now, the Democrats are running a left her than thou competition should the maximum tax rate. Be raced fifty percent or seventy percent or seventy five percent, how big should the wealth tax be. If you leave the country should be allowed to take your wealth with you Medicare for all, you know, how John and forgetting that one of the reasons the Democrats did so well in two thousand eighteen is in a lot of people who normally vote Republican, but could not stomach Donald Trump in a lot of places like suburban Houston in the suburbs of Philadelphia. They held their noses and voted for the other party in order to put a check on a rogue president. What Howard Schultz is doing is reminding Democrats, those people exist and they're important. They're not a majority at all. And they're not a plurality, but they are necessary to the anti-trump coalition or anyway, it's highly risky to run an anti-trump coalition without them. And the Democrats right now are engaged in building anti coalition Trump coalition without suburban moderates. Well, so as you right in your ear Atlantic piece, you you say that that President Trump will be beaten not by his fiercest enemies, but by his softest supporters. I mean to that point we've got a comment coming in here on our website from some unnamed honesty who says that Schultz is offered genuine criticism of some of the damaging awful left wing ideas being proposed by democratic presidential hopefuls and honesty mentions. Those high marginal tax rates wealth tax accept Medicare for all its cetera. So let's hear listen a little bit more from Schultz himself criticizing democratic presidential contender. Kamala. Harris Senator come come Harris is Medicare for all healthcare plan. This was Scholtz on. CBS this morning on Tuesday Senator Harrison saying she wants to abolish the insurance industry. That's that's not correct. That's not American. What's next? What industry are we going to Bali next the coffee industry, Nina tendon, re- react to that? And this idea that David from putting out there that this could actually be a boon to the Democrats. I mean, I think that while I have great respect for David everything. He said seemed utterly wrong to me. The argument for David Frum position is Michael Bloomberg running in the democratic primary with range of moderate views, and the idea that in fact, David's argument is essentially that Howard Schultz will reelect will relax Donald Trump. I taking away crucial voters in the Democratic Party party voters they need. So I think from is actually making the argument that many Democrats Americans moderate. Let's feel which is that don't Trump is really an existential threat to democracy, and anyone who helps reelect him is has is problematic and not not actually being a an American patriot from from my perspective. And so I'd say I think the idea that the Democratic Party will not have robust primary debate that is one that actually engages ideas from both moderates and liberals and even some on the left is wrong. There are a number of people who are planning to run in the Democratic Party. Perhaps Michael boom, Bloomberg perhaps Joe Biden, but I think there will be a healthy debate. And just to remind everybody the reason why House Democrats won the house is because there were healthy debates in primaries throughout the country. And in swing districts liberal. Voters voted for moderate candidates who could win those districts. So the idea that the Democratic Party is only Sanders party is I think an argument people are using to justify a Howard chills candidacy, and I think there's very little actual evidence to show that that's right. Okay. So did from going to come back to you and Drummond in just a second. But but near ten and I want to ask you specifically about a lot of people have criticized Scholtz for saying that even raising the concept of Medicare for all is unamerican. I mean, I in a sense that that's dance can be read as as pretty extreme of pretty extreme criticism of an idea that's gaining traction. I mean back in the day when social security was first suggested that was considered, you know, unamerican two. But now, it's one of those sacrosanct benefits that that Americans will not let go of an shouldn't. I mean, every industrialized country has has universal health care. So I think the idea that it's un-american to believe in universal health care is is is I mean, my view basically laughable, but they're very there are a lot of different ways to get universal health care. There are a number of senators who've supported a single payer version they've supported a public option they've supported Medicare as choice for everyone. That's still maintains the employer-based cover employer based system. So people wouldn't lose their coverage. I would really urge people to think through the fact that a notion of universal coverage is one that is seems pretty American to the vast majority of the public, and there are a variety of ways to get there. There's not just one path. In fact, Senator Warren other senators have talked about multiple paths to get there. So I think the. I think this is a kind of a straw man argument that Howard Schultz is using to justify his run. Okay. So David from what's your response to that? Well, I I don't think in the end how it shows we'll draw votes from Donald Trump because I don't think he'll be on the ballot. I think this ideal will burn itself out pretty quickly because he will discover there isn't a constituency for him. But the service he will provide in the interim is this one of my favorite political anecdotes told by Karen Hughes who was a communications advisor to President Bush, and she was on holiday on some beach and saw one of those advertising planes, pulling slogan behind and the slogan said something like Jill come back. I am visible without you, Jack. And she thought bad message Jack too much about you not enough about her. I think that's one of the things that tends to happen. Among intense political partisans, they talk themselves and the Democratic Party is right now having a conversation with itself, but how far does it go indirection of doing all the things that's ever dreamed of doing it faces a pretty weaken competent? So that's natural temptation. What Schultz has just done is reminded them. Who's actually went to decide the election of twenty twenty. And they are people who Democrats are not only not talking to but talking about in very derivative ways that they echoing Democrats are gonna have to compete in America's affluent, educated suburbs. That's not they're going to have to turn out. Of course, they're cork road. And there have to deliver a high turnout among African Americans one of the reasons Hillary Clinton lost in twenty sixteen was because although African Americans voted massively inter favorite. They didn't come out in the numbers. They had come out for. Twelve and two thousand eight by the way, she they they didn't come up for her in the numbers of came up for John Kerry in two thousand and four so that mobilizing block voters is going to be important. But what happens in the conversation is the kind of real committed ideological left of the Democratic Party. Does the talking and forgets that suburban moderates are going to do the voting but David from on that point though. I question your dismissing of the fact that that Scholtz, you know, if he is to run that that he wouldn't peel away some key Republican voters, or or or at least a significant critical mass of them again to quote your line that he could be beaten the president could be beaten by his softest supporters. I mean, just listen to what Howard Schultz himself said on Tuesday to CBS this morning because he actually sees his candidacy is potential candidacy as providing a home for some Republicans from publicans have a choice between a far left liberal progressive candidate on a democ-. Critic side or President Trump President Trump is gonna get reelected if I can get in the race. And I only need fifteen percent to be on the debate stage. I will provide the Republicans where the choice that they do that. They do not have David from. I mean, we're focusing on the impact that this could have on the Democratic Party. But but are Republicans to be concerned about it? If they want to see President Trump reelected, I don't I don't think. So I spent a lot of the first half Howard Schultz said in that comment is absolute right. If the choices between a far left democrat and President Trump President Trump will probably win that's the salutory lesson that Howard Schultz is pounding home right now. The Democrats don't go to the left. If after the second. Oh, look, I I spent a large part of my pre Trump Korea writing. But how there is among the people write checks, the Republican party that there is this vast constituency out there that wants to see more immigration, less healthcare. And as we said in the very first segment, that's not the most under represe-. Representative from the American public doesn't want to see more healthcare unless immigration and Donald Trump figured that out or into blundered into maybe didn't figure it out in two thousand fifteen and that's why he saw off a lot of people who were better at the game. Jeb Jeb Bush was a two-term governor of one country's most important states, really good at politics, and a very smart guy, and with with clear views, and he basically except on maybe the life issue, basically was in Howard Schultz is corner. And he could not win a Republican nomination. I I don't think I think she'll find that the people he's talking to are already sufficiently repelled by Donald Trump to open to a democratic message. If the democratic message is not too frightening. I see so then so that, but then that limits shelters potential constituency as we were talking about at the very beginning of the show lead. Druckman you've been waiting patiently here. Let me bring you bring you back in what's your response to what you're hearing from David Nira. Well. I think I I think David's right that that Scholtz will actually fade away pretty quickly. I think he's a he's a he's a hot Cup of coffee right now. But he leaves that cost. A while it gets. And then it gets it gets cold. But he I mean, he he's interesting to talk to to talk about because he he does raise some of these issues about what what direction the Democratic Party is headed and look the Democrats have a broad coalition, and you know, right now that coalition is really unified against Donald Trump. And I think almost whoever the Democrats nominate Democrats will unify around because a lot of people really really don't like Donald Trump and wanna see him out of office. And that's a powerful force. And. Who whoever becomes president? There's also a congress. There's also a Senate which Democrats may take back, but will still require sixty votes to pass any policy. So I yeah. Given our system of checks and balances, I don't see, you know, a a major move to the far left coming out of Washington. Okay. So near your quick thought on that. Because I want to go to some callers if I could but go ahead Nira. Absolutely. I think that things that people are are are missing in this conversation as the actual attitude of democratic primary voters again just took to the polls in twenty eighteen. And I in fact, think electability and the ability to put together a big coalition to beat Donald Trump will be central issue and as central as any any policy debate. And and that's why I think that this notion that Howard shelters running because there's only one possible democrat and feel that will likely have. Joe Biden in it as well as possibly Michael Bloomberg is just belied by basic facts is it is it possible though that Howard Scholtz or any other viable independent that makes it through to the general election that really the affected. They might have is animating voters who sat it out last time because that they are still a massive constituency who was who wasn't heard from well. Well, I I guess I would just say that if you looked at what happened in twenty eighteen when we had the highest turnout of any midterm and a hundred years, I think that that will be very engaged in twenty twenty. And there's really no indication that people will sit it out in the same way they have before. So oh, go ahead. I think I may a lot of voters who who sat it out in two thousand sixteen. I mean, they're just sort of fed up with politics in general, and and they're they're sort of anti system and Michael Howard Schultz is not exactly gonna excite those those voters. I mean, what what somebody Tucker Carlson like might excite those voters. But in independent candidacies, independent canes can work and have worked in the past in American history under two conditions either. You have an issue that the two big parties. Don't wanna talk about both parties are committed to the gold standard other a lot of people are suffering from deflation, and they they're looking for someone who will talk about a non gold standard kind of money or they alcohol is an issue in the two parties don't wanna talk about it. And there's a constituency for someone who does want to talk about alcohol, that's where third party candidate parties succeeded an independence of succeeded when the person is such an enormous personality that they're bigger than the party system, a teddy Roosevelt or a Ross Perot? And they're so exciting that people want them the problem with Schultz is he's not an exciting person. And he doesn't have a message his ideas that he Howard Schultz is so self evidently smarter than everybody else. And he said what I won't be is the guy in the room. Everybody bring me their ideas, and I will pick the best ideas. So why you? I mean, you're pretty smart, obviously, greatest Starbucks. That's good. But you're not the smartest person in America. And why why should you be the one who picks and chooses from the menu of the infinite number of options. He doesn't have a mess. I mean, I my own hypothesis for how how should candidacy could have one is if in fact, he would not only me he were Mr. Medicare for all say, you know, used to be that in America. You couldn't get a decent Cup of coffee anywhere now. Thanks to me. Even get a great Cup of coffee at a reasonable price just about everywhere because my ruthless control the prices in my understanding of global so Vikings, and that's just what I'm gonna do to American healthcare. If he went running on that that would be a message that people might listen to let me let me sit at the table and pick from the options kind of message is that it's early days yet, though, I keep reminding myself that people were sort of dismissing Donald Trump when he first came down that golden escalator. I mean, we've got some comments coming here online third way forward says because of our highly flawed winner, take all plurality democracy. Our system tends towards two parties in this. Third parties in general elections can only function as spoilers that lead to winners who only reflect the preferences of a minority of voters. So we're talking about reaction to former Starbucks CEO Howard Schultz, saying he may run as an independent for the twenty twenty presidential election and exactly who are the independent voters in America today. David Frum is with us Lee Druckman and also joining us, and so is near a tendon by all three of you. We'll be right back. This is on point. Hey, it's a fear. Izenberg from ask me another. If you're craving nerdy trivia or celebrity interviews, we've got you covered with house musician Jonathan Coulton and the sharpest contestants in public radio. Don't miss NPR's. Our of puzzles or games and trivia. This is on point Meghna chocolate Bharti. We're talking this hour about reaction to Starbucks. Ceo former CEO I should say Howard Schultz and his contemplation of making a run for the White House in two thousand twenty as an independent enroll so trying to dig into exactly who and what a truly independent voter in America is today. I'm joined today by David fromm. He's staff writer at the Atlantic league. Druckman is also with us is a senior fellow in the political reform program at new America, a non-partisan think tank and near tendon joins us as well. She's president and CEO of the center for American progress. And I just want to play a little bit of tape of the reaction that Howard Schultz got in New York City when he was at a Barnes and noble on Monday to promote his new book as he's doing now as he's also talking about maybe making a run for for president. So here he is at the Barnes and noble getting interrupted. Millionaire. Billionaire elite. So booing there against a heckler who was interrupting Howard Schultz. You know on the other hand, we got some comments coming in online. GPS six to thirty four says the general concept works for me referring to what Howard Schultz is talking about Jay PX to thirty four says, I don't ride the Acela with him kind of like Charlie Baker for the whole country. Referring there to Massachusetts Republican governor, let's go to the phones Amelia is calling from Placetas New Mexico Emilia on the air. Hey, thank you. Yeah. So I think that David has some fundamental flaws in what he thinks of independent is hasn't as identifies independent I've been registered that way for decades. And I vote Republican democrat independent, and if I thought the socialist Representative had a better idea I'd go that way to I'm a pragmatist. I'm fiscally responsible. But I'm definitely socially humanitarian. I'm on the kind of person who has no problem saying, I'm pro-life, but I'm pro choice. I don't buy into the presumption of m- of lot of this conversation that we will always default only being to party country. He is. Amelia may just jump in here for second and forgive me for interrupting because I think Lee Druckman a who's researched American voters when we talked with him at the beginning of the conversation. He wasn't saying that voters like, you don't exist. I mean, absolutely. He wasn't saying that at all. He just says there aren't as many of them as as folks who generally call themselves independence, and that that was the issue. And I I did hear that part as a person who is thought this way for a long time. I have seen a profound increase in the numbers of people who don't want to be part of the Republican or democratic parties, and they are defaulting that way because they fear being cast aside is irrelevant that doesn't make them disappear. And it doesn't honestly make their votes here. Relevant. It means that we're going to keep you disenfranchised. So I think it's more folks are willing to say we might be three or four party country, which I would feel much better about we'll see people stepping forward and being willing to be identified. Not you know, not even claiming who they are. But saying I'm not a democrat. I'm not a repeating well Amelia, thank you. So very much for your call le-. Let me go back to you and respond to what you heard Amelia say. Yeah, I mean, I think Amelia is expressing a real frustration that a lot of people feel and with with the two parties. And that's one reason why we do see record number of people identifying as independents, people feel frustrated with with the limited choices they have. And they don't necessarily feel either party really speaks for them. But again, given a two party system. Most people do see a difference. And so they were I mean, I think the distinction between people who identify as independence and vote consistently as Democrats or Republicans, and people who are genuine independence, is that the genuine independence. Really don't see any difference between the two parties are really feel caught between them, and that's a very small number of people. But you know, again, I think it is important to recognize that there is a real. I think a lot of people like Amelia feel really frustrated with the choices on offer. And and I do think America would would be much more Representative if we had a four or five party system, I think we'd see much higher voter turnout and think we'd see a much more functional government. I think we'd see true majorities reflected in a lot more policies. I think I think we'd be a much healthier democracy, but we have to change our electoral rules to do that America has often been I it's not true that America's always been a two party system. Erica's? Hey, gradients strong strong third parties we had a greenback party. It had in in the nineteenth century. It had a socialist party in the early twentieth century in these parties would do well and in nineteen seventy six we can the United States in the nineteen seventy is came with inches of having a pro-life party at a time. When neither the Republicans, nor Democrats were have made up their minds about the abortion issue. But to have a third party. You have to have a party stands for something some important issue that has nothing represented. I think a lot of independence say, I'm dissatisfied with the subway system. Why because the subway doesn't stop in front of my house. And he said, well, why didn't you form a coalition with that other person who's unhappy because the subway doesn't stop in front of her? Well, the sudden we can't stop in front of everybody. You guys are gonna have to pick. If there's like one subway stop that. You would like to see built that doesn't exist. You and you can all be on. What that subway stock would be that will be then you have something. And so the question is what is the underrepresented issue in American politics? And I I mean, I think we can think of some, but if until people coalesce around that idea, you're not going to have a the base of a third party. You're just going to have people are dissatisfied with the two existing parties, but are not politically effective on their own well near let me bring you back in here. What do you think about that? I mean, I basically great think that challenge in America is in the United States. And I think lose making this point earlier that it's it's true. It's hard and a diverse country like ours to have reviewed represented in a two party system, but that's an electoral challenge in the United States versus Europe. Essentially, the parties are much more coalition oil, they build coalitions of people with, you know, some disparate views who can get behind a broad governing strategy and Trump to that in two thousand sixteen Democrats to that in twenty eighteen I think my concern about a Schultz candidacy is that essentially the argument he's making is one that is we'll be receptive to just the anti-trump vote. And as our as Michael Bloomberg said earlier this week he looked at this question in detail in two thousand sixteen and Saha that an indigo. Pendant run would help reelect Trump, and I have to say, I think a lot of the things Schulte said over the last couple of days, which sound very critical almost exclusively of Democrats gives you know, I think gives additional pause that this is one pretty large scale effort to that will ultimately help reelect down Trump if if he actually runs, and if he isn't planning to run than we're spending a lot of time talking when he's getting a lot of media attention for no apparent reason. You know, I'm sure a lot of listeners just now when they heard you say that they said absolutely maybe spending too much time on the so early out in the campaign, and he hasn't actually been formally entered the race yet. But Nevertheless, I think it's engaging us in some very interesting and important questions about you know, where American voters are right now. So let's go back to them. Let's go to Mike who's calling from Detroit. Michigan Mike, you're on the air. Today, I'm doing well. What's your thought? Couple of say real quickly. First and foremost, what are the problems for a third party or independent candidate is going to be the commission on mental debate. They have unfair rule the rule about fifteen percent in five national polls in order to just get onto the base station. If you're not in a debate, you will not win the presidency that is one of the key components of it. And it's and very insulted because that rate look down five percents. You were only seen one additional person Gary Gump and twenty sixteen over eliminated altogether and just focused on the constitutional eligibility and the electoral college mathematical winning. Have on that debate because included until are we in the country of you can have ten people in a primary rate, but he can only have two in general and aside from the debate person. If also when the whole political battle happened in the primary you do start to see that's not the point here. But you definitely the media favorite pick. And and here basically picking the winners in these races. You can look back, including eleven point twelve he would it was a clear medium bias against Ron all Republican primary just as right now in early. I have already seen a math ear campaign democrat occur again kind of lintel together. And it's well earning some destructive to our own democratic purchases within the Republic night. I'm going to just take it back. Thank you for your call. Don't mean to interrupt you midstream there. But a lot. Important points that you're bringing up here near attended just briefly since Mike is saying that he's already seeing the media machine gear up against certain democratic candidates. Do you do you buy that? No. So I think truly the what's happened would for example, tells the Gabbard is that there's been criticism of her past views on LGBT rights. That's what should happen in a in a primary process. I think a lot of people tend to think of media conspiracy against candidates and truly think often that there's just very little support for them. I don't think if you took a poll of of reporters that Donald Trump would have risen to the top. But yet he got a ton of coverage in the twentieth. Sixteen Republican primary, and I think that was much more driven by ratings and interest amongst Republicans. It was reinforcing limp. He was he was running. I in the primary, and he got a lot of attention. And so I think we tend to you know, too often we tend to see a media bias around issues that we just feel you know, a disagreement with. So let's go to Alex is calling from Baltimore, Maryland, Alex, you're on the air. Hello there. Hi. So I just I just kind of want to echo at some of the other. The callers have said I would consider I've been independent voter since I was eighteen and was able to vote I did go to the Democrats in two thousand eighteen just so I could vote in the primary because I guess I kind of grew up and realized at least right now, that's the only way to do it. But I'm the type of guy that would vote for a Howard Schultz, at least in theory. But I I agree that if he's going to run he should do it as a democrat. He wants to throw himself in the primary with the Democrats. I think that's a better way to go. Just because it sounds great. I mean in in the future I'd love to see more parties. More independence have a shot. But as I agree that Trump is pretty terrible. And he we need to get him out of office as soon as possible, and as of twenty twenty the only way to do it is a two in our current two party systems. Alex. Thank you for your call interesting idea there, what will come back to and just second. But let's go to David who's calling from Williamstown, Massachusetts, David you're on the air. I just wanted to call in and say that I agree with David fromm that the soft supporters the and suburban moderates will win the day. I think that I probably relate in that regard. I'm also, I'm a registered Republican. But I go back to having voted for Johnny Anderson having voted for Ralph Nader multiple times and also for Ross Perot. And I'm looking for a home I won't vote for Donald Trump. Again, I took a fly around him. And I think his behaviors outrageous in so guy like Howard Schultz. Does I I'm gonna look at everybody. But if anything I would sit it out if I had it to do over again last point, the Atlantic wrote an article about the exhaustive majority, and maybe David might wanna mention how that might factor in here. Thanks for my for listening to my comments. Thank you so much for your call David fromm since he he pointed to you twice. What do you think? Thank you. Well, th the exhausted majority are people who aren't less, hyper partisan than the rest of the country, and whose views don't fit into normal. There is something strange where in American life, where those of us who are familiar with politics understand that if you think this about abortion, you're you think that about the capital gains tax of those that that that wasn't decreed by God is not decreed by the internal logic of the argument. So people often do find themselves stranded in the way that the college has just felt that he was and near tend to let me turn back to you. Because the previous caller talked about if he would like to see Scholtz run as a democrat. What do you make of that idea? I think that's a great idea. I mean, I think that's the that. That is you know, there are many issues that I may disagree with Michael Bloomberg on there are many issues. I would agree with Michael Bloomberg on. But he if he runs he is. That he will run as a democrat. And I think that in the United States is we are currently structured where parties are coalition all if the way to deal with the situation is to enter the Democratic Party and try to expand upon the ideas. And I think the Democratic Party should be a place where moderates can run for president. We're liberals can run for president even some on the left. Good run for president. And so I, you know, and I think that the nature of Democrats right now is to actually focus on electability and who can appeal to a broad coalition including moderate suburban voters. That's how that was the purchase voters in two thousand eighteen I expect it will be the purge in twenty twenty as well. And I think the the idea that only you know, particular reviews by a single member of congress or dominating the entire democratic parties. Really just an excuse to run third party. That's not accurate in America. And. In the party. Well, let me just from back to lead Druckman here for Secondly, we've got about a minute and a half left to go here. I keep thinking about your forthcoming book about breaking the two party doom loop here an of an and I kind of share your your your disdain for this Hella crowd as you were saying earlier, but but you know, just sort of like help us help us close. This conversation is Howard Schultz, at least in contemplating a run here as an independent sort of forcing us to ask the right questions about the the two party system that we have right now. Well, he's doing two things. He's showing us how tenuous majorities are in our two party system. And how even pulling away four percent of the vote can can shift the entire state of the country. I mean, we have a two party system in which you know, one party gets fifty one percent or even less than their even forty six percent in weird plurality way that translates into a majority we have a system where actually minorities can roller Republic. Can party in in governance represents a minority of the country democrat party and governance also represents a minority of the country. So multi-party system would allow coalitions to form that that represent a real majority. But together, we have to change our electoral was we have to look at ranked choice voting we have to look at some forms of proportional representation. And those are those are big conversations in maybe we can open those conversations thanks to thanks to to Howard Schultz. Well, lead Druckman senior fellow and the political reform program at new America non-partisan think tank. Thank you so much for joining us today. A great to be with you David fromm staff writer at the Atlantic. It was great to talk with David. Thank you. So very much. Thank you. Ten president and CEO of the center for American progress pleasure to have you on the program near thank you. Thank you. I'm Meghna trucker Bardi. Meghna trucker bardy. This is on point.

Howard Schultz Trump President Trump Democrats America president Democratic Party Howard Scholtz David president and CEO David fromm Lee Druckman Starbucks Michael Bloomberg Howard Ross Perot senior fellow Druckman Washington David Frum Joe Biden
Mike Schultz- Highland Training (cross publication w FitLabPGH)

Moving2Live

42:09 min | 1 year ago

Mike Schultz- Highland Training (cross publication w FitLabPGH)

"Moving to live is a podcast about movement and exercise would bring you interviews with it. Professionals in the movement and exercise field goal is to provide information for other professionals and also amateur movement Aficionados people who understand that movement movement is part of what makes life complete some of the people we interview you will have heard of their well known in and outside of the movement exercise profession. Others you May. They not have heard of but they have a great deal of knowledge to share many people. Doing the best work spend their time working with people not working on their social media presence. We're going to give you a chance to learn from some of these talented and knowledgeable individuals and we're going to learn along with you moving to live podcast. Going to be short. He interview will be long enough to impart usable information but short enough to be able to be consumed in a single out during your workout commute or even during dinner. 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I style not just an activity if you like what you're hearing and you're listening to us and moving to live or you're listening to US UNFIT LAB Pittsburgh. Make sure you check out the podcast. Leave us some some positive feedback on whatever podcast had using and drop us a message through social media or emails to let us know what you like. An offer suggestions for future interviews today. We're interviewing Schultz of highland training. Mike is an endurance coach in endurance cyclist. He has a great story as well as advice. What it takes is to be successful long term and the dirt's coaching Field Fila? PG H. Back with another podcast episode. You'll probably also hear this podcast on moving to live. They are sister podcasts. Outkast we firmly believe that you should treat. Movement is a lifestyle not just an activity. We tried to interview a wide variety of people who move people who are involved in training training people to move more or move better. Today's guests came as a recommendation from Elaine. Tyranny and lane suggested her fiance who were still trying to connect with. And she also suggested Mike Schultz of highland training. Mike has an interesting and ECLECTIC story. I think he's been involved in doing endurance things homeless as long as I have Michael Tell you advance. My first heart rate monitor was in nineteen ninety but not that far difference. We're here at coffee. Buddha enjoying the rainy the weather so mike thanks for taking time to talk to the podcast. You're definitely welcome. And I love doing podcasts because I get to share the story in everything I've learned over the past twenty years when it comes to cycling and strength and conditioning so we're we take it from here. Well we were talking a little bit before we started recording about the difficulty of actually making your living is an endurance coach. And I know there's a lot of people people with personal training with coaching etc.. It's very easy to throw out the co- the term coach and sale. I'm kosher I do this or I do that. But the people people who are actually saying I need to bring the money I need to be qualified are few and far between so when you see somebody you're at a bar your coffee shop or something and they say what do you do. What's kind of your thirty second elevator? Spiel Mike Schultz in I do. I coach endurance athletes. I I mainly coach cyclists and the majority give them our mountain bikers You know we spoke about this earlier but the trend is a lot of people are starting to move onto dirt and love racing their bikes Certified specialists in the strength and conditioning field with the And have you ever certifications and been coaching for for Eleven Years fulltime been coaching racing. Basically learning the sport in the Science for over twenty years. Now so you you know that's what I do do full time work hard for every single person that comes through my door. I'm always curious and I know there's a fair number of people who will be listening this. I will say this is why Endurance Sports. And I know from reading your bio and looking at your webpage for highland training before you coached you actually worry participant in these things. So it's not somebody who's just standing there with a whistle saying you do it because this is what the book says you've actually experienced. How did you get into doing endurance and ultra Durance events do? Did you do that in high school where you are runner in high school. No I played hockey house actually a goalie in high school and I loved playing hockey But you know Post High School Hockey League's went on for so many years and Then amended Meyer early twenties. I started discovering bikes. Actually I think it. I started covering bikes and I was like eighteen nineteen Running around the neighborhood and Just loved riding in started Seeing these guys going fast in SPANDEX and hate me these guys look fast and I was kind of interested in that. You didn't really get heavily into racing until I was about twenty talk twenty six. It's kind of a life. Change happens and quit the job and moved to the mountain road my bike every day and worked part time. Time in from there As where I really fell in love with going long and seeing the views the scenery and you know on early morning misty mornings and you're climbing mountains and there's no one around it's just I dunno it's addicting so that's how I got into question I always have to ask because I have to get it out of the way whenever I interview or talk to somebody who's a cyclist you've probably heard the equation. The perfect number of bikes is plus one. Where N is the current number? You have so. How many bikes excu currently have? Well I have a few bikes and I have a few bikes. That are not even operational right now. I am not the Tech Guy. I just like think to feel fast and fiddle bike. Always have I always will I get a bike and I ride in till it doesn't work and then I get another bike so I have just the basic necessities. I have a really great mom by specialized jumper and I have a doable road bike which is An elise actually lease. I think won the world championship this past year. So I'm on aluminum bike. I'm still proud of it So yeah I just keep keep those you bikes and that gets me through the year wintertime indoors outdoors around as much as I can keep it pretty simple so and you. You mentioned how you got into cycling by seeing people wearing SPANDEX and often when you see people spinning by on the road you bite the the road cycling thing and you get into criteriums and maybe if you have the opportunity some stage races but you didn't go in that direction. You went in the direction of off road. Why did you do that? Or what attracted. Could you do the off road when you first saw the people on road. Well I when I moved to the Somerset seven springs area. There was there's tons of trails and for whatever reason all my friends at the Time Road Mountain Bikes and actually I think I remember my first mountain bike ride. It was a night night rod and it was late at night after a night of celebrating and it was short and it scared the Bejesus out of me but it it helped me on night writing. And that's how you know just mountain biking in general. I think seeing my friends do it. And no one was really into a ton of road routing back then I was like in the mid nineties. there were road rides. That were happened. Races were happened but they're away more mountain bike races happening. And then you started winning about West Virginia. And what's your genomic doc series and I started participating in those races back in the early two thousands and then it's like okay. There's this whole world here of mountain bike races and trails rails and this is fun so that's where the addiction to mountain biking came in and I know I've talked to a few people who exercise outdoors and end up in the mountains around the trails trails. And there really is something about not having to worry about cars and people buzzing you as you mentioned the misty mornings. Sometimes you're focusing on the training. Sometimes you're just just focusing in going while look what I just saw right exactly. I don't know it's just a voice so yeah anytime I'm in the woods and and through the trees and you're pedaling that ribbon of single track and you're flowing with it and with today's bikes. It's way more fun because as you remember twenty years ago Bikes Way Different v brakes and none of this disc brakes hydraulic stuff going on. So yeah a new world and I used to say I don't need disc brakes hydraulic brakes. I don't need front suspension. I still have a hard tail but hydraulic brakes in front suspension in her dowry requirement. For me yeah absolutely. I don't need a hotel. I've never ridden a full suspension. And Yeah I've just like the simplicity of maintenance is that's why. I only have a few bikes because I don't have time to spend a lot of time in meetings which all my friends knew so along with me you can add to. I told the Lane during our interview with her that I blamed her for spending a lot of money and on bikes because she and her ex husband started Derek. I'm curious reaced though you drop down. The rabbit hole of Doing Mountain bike races doing twenty four hour races just being in the mountains. What was it that made you kind of turn the the corner and say okay? I'm going to start coaching too. Because that's a big step upwards or changed just saying I'm going to get on my bike and ride a lot. Well it all started when I put a Hari. Sorry Monitor on in the early two thousands and I became fascinated with heart rates and then over the next six seven years. I started learning that there. There were a lot of people out there but didn't know how to interpret heart rates how to use them and they weren't using the right information so that drove me into you. Want to learn more on the street side of things and I think it was like two thousand six I got sort of a personal trainer author the sea. And at the same time. I met a friend and he was like you need to get your because that can teach you a lot of science and so then the next few years I I pursued that and it wasn't until after that I then said okay. Now what am I gonNa do with this because you know you can maybe go into Footba. Aw I can maybe go into hockey. I love hockey but I was like. I'm so in the cycling. I should stick with cycling and then when I started seeing the cycling community I was like wow. I'm strength strength conditioning. Coach and I could be a cycling coach. And then that's when all the heart rate in the power info and as we talked earlier iphones and technology and then it just blew up and then all of a sudden now have all this data studying came fascinating and that's pretty much my quick story. I'm curious various if you can think back then when you were saying I WANNA get more knowledge why did you decide on the NFL. CPT as your CPT. Because I know there's there's probably one hundred certifications out there are there are some that are a little more difficult an sea acs FM and am and as probably those are the probably the big ones. But what was it that you said you know I want I want to do you this particular one. That's a good question. The and I did my research because I was going back and forth between the NFC and the ACO. Sam and then then you know just through self study and research. I learned that the Esiason was more of a clinical side of things and it was more sports oriented and so I knew I wanted to go. Sports pointed so that's where I started but so yeah that's basically how and plus with the journals strength conditioning drills and all the research that goes along with the NFC. That really attracted me to the. I think there are a lot of people who forget that one of the benefits of some of these organizations is is a member you get these journals annals. Where even? If you aren't a researcher you can just kind of drop down the rabbit hole and rather than have somebody tell you. This is what the research says. You can read the research surge and say oh well they talk about well trained cyclists but these cyclists only averaged fifty miles a week. That's not really a well trained cyclist and I love that. You just said that because out of all of the research articles that I've done and I've written a lot. I write a lot of training peaks and I try as many of the science articles I. I tried to dive into the research and went diving into the research. You need to be able to say all right. This is good research. What's all good research? But this is quality or these. This is exactly tackling looking for because they're using twenty tour to France riders and they're also using twenty mom-and-pop riders and they're taking results between both or they're using study the of five hundred thousand people and that's a lot of data shirt if you see some of the studies I've read you know like you said they're easing ten. Well trained cyclists. They don't explain how well trained or how long they been writing so many variables in this stuff that you kind of look at studies that and say all right. Let's go to the next study steady. Let's see what the next study says. And I know a colleague of Mine Dr J. Daza and I are going to start doing some For moving to live some audio abstracts of research talking about what's well-designed in the study what isn't because not necessarily saying if something published it probably has some piece of information and you can take away from it but I think you hit a great point if they use ten well trained cyclists whatever the definition of well trained is. You might look at that a little bit differently. As opposed host. They say we had two hundred and fifty well trained cyclist who averaged one hundred and fifty miles a week for the eight months prior to the data collection so it's always always be be critical. Don't read it passively and I'm sure you'll agree with me from the educational opportunity is there's Reading for pleasure like picking up the the local newspaper or I guess now in Pittsburgh Reading Online look local newspaper and then there's the reading critically the professional which sometimes makes your head hurt and you you read two pages and you come back and you read those same pages again and maybe the third or fourth time. It's like oh I see what's going on here. That makes a lot of sense and I think that in this field you need to accept criticism and then you need to provide it because it's the only way in science you'll press on if anyone everyone's being critical of your work and and you as well and that's how you learn to question things and even with my clients. I always welcome now. Like galway's question what we're doing because then I get to explain it if you have an ego you're going to be limited. And how well you do and if you're the smartest person in the room you're in the wrong room. That's a good way to put it. So we're talking with Mike Schultz highland training you basically geek out on heart rate. You realize that you like racing you like being in the mountains you pursue certifications nations so that you can first of all gain a little more knowledge for yourself than say wait a second. I think I can help other people so I know that some people they think it's really easy easy. You just start working at a health club facility. You get a weekend certification and Bingo. You're a personal trainer or your your coach. You're making your living at this. You've been doing it fulltime time for eleven years. If you can think back to then how do you find your first athlete. I mean you've got an admittedly in the endurance world. There's not a whole lot of endurance coaches who work with age group athletes. There are some. There's very few who are making their living full time. So you're starting out you've got this you've got the cpt going you know. I'm going to start. Getting some clients may be making a little money to help pay some race entry fees. How do you go about getting A? That's a great question and uh I remember back then saying all right. I'm living in the lower house on some start. This business called hyland training. I like it. I got the website whole bit a new clients and I think I declined to always come from your friends. Because they're right there and they need help and they're curious about what you're GonNa do and I always say. Take him on charge them or not. And then you can wear a little tidbits. But the real breakthrough for me happened. I started started the reforms on training peaks. And I was like all coaches answering questions. Anyone can answer these questions so I'm like I'm a data and answer questions next House answering like ten twenty questions a day out of answering every single day everytime discussion and I always try to be as professional professionals. That could be an answer to the best of my knowledge with the science backing it up and people started liking my answers while there is this coach of Utah that saw me on this forum and for some reason. She wrote an article Linda Wallace False creek and I emailed her and said Linda. I really appreciate you know you'RE I. I like what you re wrote. She wrote back and said You know Mike. Do you want to take referrals. And I was like yes. Yes and from there. She mentored me on starting a business. And we've had partnership for eleven years. I've been out there. She helped me the on. One of my first bike packs and in Arizona great people really well knowledged and well-connected through a few referrals of the year and then starting to write and getting your name out there and things started the bill so I would say that you need to just put your nose to the grind and do whatever it takes thanks to get noticed. That's the key I know one of the first people I interviewed for moving to live as a friend of mine. Rick Howard who does a lot of stuff with long-term athletic development for children and he. You had a comment in the middle of the interview. I don't know if he was aware that he was making it. But this is something that I've seen with a lot of people that I've interviewed the willingness to share knowledge college and to put yourself out there. It's very easy as a coach or trainer professionals that I don't have time or somebody's going to steal my knowledge. Why why do you not have that attitude of well? I can't help people. I can't make these comments because then somebody just GonNa take this information and steal it from because it's a black hole of information literally literally and I never knew there would be this much information ten years later but I'm still learning and we're still learning tidbits of information and you know when it comes to the program so programs a week at a time for everyone. They're really out of touch with everyone every week. I know life I know where they're going. We can dowding's around and that's really really truly that that it really does work So yeah sure someone can steal my program or take my workouts but then how the pieces together. Well that's the complicated complicated part because there's so many variables and you've been doing this for part time or full time for almost twenty years. I'm curious you find your jobs easier now with all the technology and the ease of connecting with the Internet. Or do you find. It's harder because there's so much information it is harder. There is a lot of information and clients and now I work with the majority of my cancer. Age groupers work with a handful of super elites and everyone across the board will see tidbit bit of information. And then send it to you and say what do you think about this or am I doing this wrong. Or am I doing narrow and it's your job to either support that or say you know. This is my my view on it. That's the hard that is hard these days because there's so much information that as a new coach you'll be challenged. I'm interested with a comment. You just made you said as groupers and elite or super early and one of the things as you know in the endurance rural there is very easy to be it quote unquote sponsored in that. Somebody gives you some energy drink or they give you a t shirt or a bike shorts or pair of shoes when you talk about elite for people who are listening who maybe you're not in the endurance world. What do you mean by age group or versus an elite? Well okay so h grouper is his me. That's where I'm at right now and I compete compete within others. That are in close to my age in at our dads and have jobs. That's a different age group age group or doesn't have the time that the a young elite athletes who doesn't have responsibilities and can spend more time on his bike or her bike whereas the elite who work with the week. Nick Beecham out of California Cornea. He's scored I think fifty place in West Virginia. He was six minutes back Nina shirt. or WHO's the best world dot C Lee. You you know these guys. They don't really make a living off of it but they're sponsor with bikes and some travel is like that and Yeah I mean guys like that. He's close to maybe making the US Olympic team. So like that's the regardless between whether you're relief or your age group prevalent works really hard at it to be good you you know if you just want to fly by then yeah. I know. I knew a triathlon coach. When I lived in Atlanta Jay Marshall and Jay's comment about some of these these elite people did not mean this in a negative way but they are genetic freaks they just physically physiologically are able to adapt to the training? And I still remember an athlete that he was dealing with went from. A category are working with went from category five in like two months to category one cyclist. And if you have a comes on the strength to weight and as you know and genetics and we talked earlier about Fast responders and slow responders in training and identifying that. Yeah some people just have to work really hard to be good. I think I was one of them. I think that's what led me to being in my position now as either works works so hard learnt so much to be decent. And but yeah I I see people come through quite often three to six months they do well. Yeah I've seen a lot across the board I about five hundred people I think since two thousand ten something like that and I think one of the things about out endurance sports and being active is you can cycle in and out of being competitive in an age group. So you may like your kids are in school Maybe you've got a little bit of flexibility in your job for the next couple of years you can say okay. I'd like to do a little more to see whatever your goal is. Maybe your goal is to see if you can win your age group at a race in seven springs or maybe your goals are to compete a bite packing trip. Do the leadville one hundred mountain bike race for you as a coach which I think. I've talked about this with Menachem Brodie whose another cycling coach. It's a relationship is not just somebody says. Hey Mike here's some money. GimMe a training program and you send them Excel spreadsheet that has no personality no communication. As a coach. I think what's interesting because we talked a little bit. The art that communication. How do you you Handle it both when you decide that this relationship is not working with a client and or when a client comes to you and says Hey Mike for whatever whatever reason either. You're not giving me the results I want or my life is getting really crazy. It's not really a firing you but it's not gonNA use your coach. How do you? How do you approach that it did? was this a learning process. It is because early on when you're working with few people and then people would drop for whatever reason it would be really hard and because the what's your income and even now it's still hard because you invest all of your time and the people and you're investing your everything you have emotionally even even in so when you you you bring someone on your roster sure. You're thinking about them all the time. That's part of it so when drop go to new coach always things but the same time. I'm like then you get to experience that other person you can compare that to what we did and that will help you learn and if I did really good job then that will come on. And that's how I look at it. I've never really fought a client. I've I've worked with some really tough cookies. Taipei individuals They want every answer all time and respond to it and I just work really hard and usually if they don't get what they want. The you know you never. I was taught early on that. You're never going to please one hundred percent people out there like it's impossible and I know we were talking before recording. You're telling me about a client. who had left you to went with somebody else and went to another person? And now after after two or three coaches there back with you so I always make sense not to burn a bridge. Absolutely I invite everyone back at any time. Actually a lady from Arizona just came back to me from six years ago. She wants to get back into it is in a different position and she's really fast and competitive and then treat her like a brand new decline at this time and we were all from here I know especially in the endurance world. It's very easy to look at the number of people who are competing in marathons or competing in gravel. Grinders or things like that and let's say boy. This is a a really good thing I can get into if I can get X.. Number of athletes you know and I can charge them wide dollars boy. I can make a lot of money at it. How do you decide what's the right number? And I know there's a range of enough athletes both to pay your bills but also to to give you the opportunity to give him that individual attention rather than sending them that excel spreadsheet that you send to six other people which again is we've talked about what you're doing. No and and I've brought on people who've worked with coaches who have eighty hundred athletes and happens that you'll have people get the same program because it's impossible possible to work with that many people and a program like for me. I work one week at a time. Whatever one touch a week at a time with everyone and whatever they have? We work via training winning peaks. I think training peaks is one of the best platforms in the world at what they do as far as like providing schedules and so forth. But yeah I try to dial in weekly Because then that way training is realistic and so even going back. A lot of times coaches would post four weeks at a time but I I noticed that life life is way too complicated for four weeks ago perfectly and so he know there's kids there's pets there's animals there's jobs or stress. There's all this stuff tough and it always goes wrong and so you have to continually adjust on top of that fatigue. Happens and then you. You've got to recognize that. So so yeah I one of my goals was is to always provide a really precise program for everyone and if somebody's a young coach listening to this or somebody who's looking for a coach. How did you for yourself determine? What's the sweet sweet spot for number of ethics too few too many too many? I think getting close to thirty people in a lot because then you start to lose touch with some people people and you know when you get down to twenty kind of find some extra time in the day so I think anywhere between twenty thirty great sweet spot. Twenty five clients agree sweet spot for coach and I know part of the purpose of the podcast is to educate and how people who are listening to this as you mentioned Off Road Gravel rides are becoming becoming popular trail runs becoming very popular so people may not be familiar with those. They may be looking for coaches just to give people what you do. Somebody's approaches you. Say you're down in the low twenty s and gone. Yeah I could probably pick up a couple athletes somebody contacts you or somebody recommends you. What's it's the commitment from an athlete? Do they have to sign up for a specific period of time. Or how does that work. I never do contracts and from my mentor She taught me. This is that I talk through things. A you have to charge for what you do because if you do you work really hard for it so charged. What's fair and fair in the market? Could be she's doing contracts because that means that her clients pay her bills every single month one month at a time and if she loses those people then then she better do a better job and so she goes. I don't do contracts because then I work harder for people and she was right about both of those things and Yeah so one month at a time and I've been working with people for eleven years straight. I've a lot of clients have been with me for six or seven years and eventually amazing they're still making gains. Ah Yeah eventually the JOPPA you work hard for people you'll get the result on the business side that you want and for people who are listening to this you maybe. They don't have a racing goal. Is there a use for somebody who just enjoys being out in the mountains. Whether it's trail running mountain biking riding the gravel by to have a coach each. Yeah I mean I was a number of people I work with that just like to ride and they may do one racer event a year. They just like to fill fast and they like numbers. So so you know if you like numbers fast. Well then I'll fill your brain every single week with numbers on power in heart rates and all that kind of stuff like that and they enjoy uh-huh and what I find is that it's motivating for them because they have this person on the other side kind of like seeing watching expecting what they're gonNa do and when when you take that away then you're on your own you can do whatever you want. So that's the difference. They often say fool has themselves for coach. Some people can self coach really well. It is across the board hard in for me. You know. Obviously I have to kind of self coaching in a way. Not as competitive as it was but stratas were changes for me. All my clients are on Straw of. I'm not writing. I feel guilty. So it's it's a two-week Huey Street. I'm curious also very common. That husband wife boyfriend girlfriend get into this. We want to train for fill in your favorite favorite gravel grinder or one hundred mile race or metric century race. And they come to you and say hey we want to hire you as a coach. How do you balance that where they say they wanNA ride together together and they may be a vastly different either skills or physiological fitness so they actually would not have the same program but they're approaching you because they want to do it together? It's almost impossible impossible to work with people like that. I would just say. Would you repeat that. Please took almost impossible. I'll say almost because there are some rare situations situations and I have worked with couples before. But you do run into problems with the as far as well. Hey We the same program or we don't or how are we gonNA construct these rides. I his best to work with one or the other and then if the other one six coaching have them work with another coach and then they can deal with it on their end. You know. That's uh-huh better way to do it. So we're talking with Mike Schultz of highland training. I'm curious you've been in the coaching business. Double digits of years. You're here in Pittsburgh as we're we're talking. I don't think we're being insulting by saying Pittsburgh is not a hotbed for endurance activities. Why the decision to stay in the Pittsburgh area as supposed to saying boy? I'm going to go out to where my mentor is in Utah or I'm going to go to Colorado or Wyoming or someplace where you're not the weird guy riding down the road in the middle of winter in the tights at a beanie. you're out of the norm. It's a good question and I question that a long time ago then I met my wife and she works in the city and not yet but I love this city. I love the topography. It's just always been home for me so I didn't really WANNA move anywhere and I enjoy traveling out West. I'm joy gone Colorado enjoy business but I really enjoy coming home so I knew you. You know when you have that feeling it's like I knew that if I was good at endurance I could do it anywhere. It didn't matter where I was so so I stayed here and I know that they're one of the opportunities -tunities or benefits of Pittsburgh is cost of living significantly cheaper so you can afford to go to those destinations to do those things. I'm curious how you approach an athlete. Who comes to you? Who may be has a goal but they don't have the time to achieve that goal? You mentioned that a number of the people you work with our high-powered attorneys physicians ends and we all know especially with physician attorneys Number of patients billable hours. You know they may have a goal and say man. I want to do this. Twenty four hour race Acer. I WanNa do this hundred mile race and I have this goal in mind and you know just from your knowledge that they don't have time in the day week month to train for it. How do you give them realistic expectations? Where maybe they can train forward and complete it but not competed it yeah? That's that's important setup realistic expectations of people. And you know it's it's funny. I just brought on a lady just mentioned and she fits that exact bill. She's really she's a teacher teaches outside of teaching but she she likes to ride a bike and once the race at twenty single speed and February's and so she needs an hour a day Monday through Friday on the weekends. You can ride so oh for her. Expectations are sort of real estate because she can get off for long rides on the weekends and and that makes it the bill we spoke about it earlier there there. There's a sweet spot for prescribing certain intensity and certain volume and you don't necessarily need big volume all the time to do. Well a big races. Is You just need spots of volume here and there to prep you for that long distance. So for most people goals are actually achieve -able for very few people they might be setting their self or something unrealistic Say We're here in the North Hills of Pittsburgh. I'm curious what it's like. Not so much with at the elite athletes who can go to training camps but more with the age groupers. Who have these goals of doing some of these events out west where they're at altitude I know I mentioned a couple couple times leadville. I interviewed Sam. Would who's a runner. Who's done that? You know you start at ten thousand feet you go up to fourteen thousand plus. I know you know significantly different than climbing and doing things around Pittsburgh. How do you approach that with them? So that they have a good experience maybe they don't go as fast as they would at sea level but they still finished and say boy. That was was a fun experience while I have a lot of people doing that. Now because Leadville is really big Brecca epic is really big and You know across the board. It's all aw about how physiologically you handle altitude. It's also about how many times you've raised at altitude. I'm finding ivory sell to quite a bit and so now when go back to you. Doug acclimate pretty fast. I didn't ten years ago and I have some really fast guys locally here that went out to break up and then they struggled one. One of those reasons is because it was forty degrees rain on the first day but which destroyed everyone I think but the altitude part actually attitude because this skyhigh came out kind of sick and in the altitude part made it even worse. But I will say this that if you're going to go do a race at altitude and it's going to be ten thousand feet. You should want to be there at least a a week early because I wouldn't go the day before because that's like a crap shoot so have you found that you've had some clients over the years that they just those people who do not know do well at altitude no matter what I mean. There's not that many races at altitude to really study. Not that I would say and a lot of my clients are smart enough not to pick races at that high altitude. You know the the only ones out there you know you have leadville. Oh you've breckenridge outside of those races everything is when you're in the six thousand seven thousand foot range. It's not as dramatic as it is nine or ten. So you've mentioned might that a number of your clients are fairly high-powered individuals and I know one of the things people often talk about. When they meet attorney they'd be doctors that they see their attorney or see their doctors? They're very driven. They're very focused. Some people term arrogant. You Find it interesting to deal with these individuals. Do they try to tell tell you what to do. Or do you find that there are approaching you because it's kind of I recognize this outside of my wheelhouse and Mike the Expert here one hundred percent and you know I I again. I've tried to work really hard to learn as much as I could ever. The passing yourself could be that expert. I'm still learning and but when anyone comes to me I would say that we go back to people starting in his field. You'RE GONNA be confident about what you're doing. And the more knowledge you have with the Science and the studies and experience more confident. You'll be sooner. Everyone just leaves it up to me and I work a lot of people who are really busy and successful and they say all the time like just put an attorney and yeah I'll do it and so you know I mean it's a little more complicated than that. They have to gain power and speed. That's part of it if they're not doing now getting making gains they won't last but but yes in this field. You GotTa just be firm at what you know and put it out there and I know I think you've really hit on on a couple of times the importance of continuing to learn. I know I had somebody before I went. Got My doctor to say. Why do you WANNA get your doctor? You should already have enough education and once yes I got my doctor. I realized I don't know anything. And that's why have literally across the world a variety of friends and colleagues. If it's something that's outside of my wheelhouse like email bob or skype them and say. Hey gimme the down and dirty this so at least can sound reasonably competent. And there's two things I mean referring people to other professionals key. I never tried to be a doctor. I don't WanNa be any traditionalist. I'm good at one thing. Getting people strong and so so I focused on nutrition does come into a little bit but but yeah when someone has an acre pain than they need to fit special so they need to see an athlete trainer. They need to see dipped or a doctor. And that's really important. The second part of that is always learning You know there's so many tidbits of information and when when you start working with some of the leads you start getting all these like even if you hear something go research it and then see how much value that is. And then that's how you keep learning all all these little bits of information But can share. We're talking with Mike. Schultz highland trading at curious started out as a biker. Did quite a few twenty four hour races and other ultra endurance type. Things got into coaching. But still do the writing yourself you said strove Kinda hold your feet to the fire but a lot the people they hit a certain age and they kind of say yeah. I'm done I don't WanNa do this anymore. What keeps you doing some sort of movement in addition to the coaching too? Good question fitness when I started though so way back in the late two thousands. I got away from cycling for years and gained some weight and and I think I was about to twenty five at one point and I remember buddy looking at me and he said that I had catcalls ankles and and I'll never forget it. He's buddy out Colorado. Listen to this Aleph. anyways at that point I was like I gotTa make a change I snapped and ever since then and what's funny is that I have a pitcher side by side in my office of me. That guy was overweight on the bike and then six years later later me racing at twenty four hour race coming in second to a well-known guy named tinker and chased him down. And when you look at those pictures you can see the dramatic change. Change went from twenty five to one sixty erasing fast and keeps me going. I think that's a good place to cut it up talking with Mike Schultz of highland training. I think he's given Some great information on what. It's like to actually make your living as a coach slash trainer since when you work with cyclists and runners you are training them and coaching them. And I think he's given a great example of what keeps him

Mike Schultz Pittsburgh hockey Endurance Sports West Virginia Arizona Doing Mountain Sam road cycling attorney Colorado instagram Utah M. O lane Elaine Michael Pennsylvania
How to Serve the World

Don't Keep Your Day Job

40:00 min | 1 year ago

How to Serve the World

"Thanks to Buffy supporting donkey predate upper twenty dollars off your Buffy comforter. Visit Buffy dot CO and enter promo code dream job. Hey, guys. It's Cathy Heller. Welcome back to another episode of don't keep your day job. I hope you guys are having a great week. I just got this. Beautiful message, my friend. I'm only McDowell. And I just loved it so much. She texted me, a quote, it says life is so subtle sometimes that you barely notice yourself walking through the doors you once prayed would open, and she's right there so many times in our life where we get to the goal. We arrive at this beautiful precious place that we looked toward and work toward for so long, and instead of arriving and taking a deep breath and taking it in we move the goalpost, and we don't even notice and realize that we are walking on precious sacred ground that we have longed for this moment that it took tremendous courage to get to this place. And so for. All of you. I want you to once in a while pullover to the side of your life and look at where you are and take it in and don't let it be lost on you, the courage that it took for you to keep going view to be where you are free to put yourself out there for you to journey forward through everything you've been through and for myself. I recognize how I did two events back to back last week in the week before and they were fantastic, and I learned so much, and I met so many incredible souls and was already onto the next thing planning the next thing thinking about how I can serve what I can do and while that hunger, and that unrelenting need and thirst to serve has served me. Well, I also would be remiss if I didn't stop and take in what I'm Elise sent me and realize that I was once and still am in many ways. This fourteen year old lanky kid with braces and bangs who didn't feel comfortable in her own skin. And it's amazing truly to think about how I like pulled myself up like with like a chin bar, right? Like where you're using all your strength to just get your chin above that bar and for all of us. Let it not be lost on us what we have done, and where we have arrived, it's incredibly inspiring. And I know that because I've met so many of you at the event, and I get to hear from you over Email, and I just think your extraordinary, and I think we all could use that lesson. So thank you, Emily for that. So today, I wanna share with you a clip from one of the talks I gave in the last couple of weeks. I thought that this would really resonate with you. And I will continue over the next several weeks to be playing for you pieces of the dream Topi event. But here is a clip of a. Recent top. I gave check it out. So it's really easy to find a lot of excuses. There are so many things that have happened in this room. If I had each one of you, take this microphone and share your story. There would be so much. Good reason why there's a point in your story where you would get in bed. Pull the covers over your face. And no one would blame you is it true. But you're here. Good for you. So the thing is you guys that you're here because there's a part of you. There's a voice there's a whisper that's been telling you this pain. This story has to be told and it does because every one of you has a different story to tell your DNA is completely unique. So why do we need different DNA? There's no evolutionary need accept that. Everybody has a different imprint and it's needed. So when you say, I have something to say, and I'm going to compare it to fifteen other people. It's a mistake. So now, what do we do with that? Well. It takes a tremendous amount of belief in yourself. And the first thing that comes as not confidence is just courage. Confidence comes way later. The first thing is just so much courage. So when I look at my journey when I look at myself, and I look at other people who are successful. I don't see the most talented since ational. Although sometimes there's tremendous talent. But the thing that smacks me in the face is this courage to be so vulnerable so exposed and scared and doing things anyway. So I wanna give you guys so much credit because I know what it feels like to do all of these things to be working towards something you want so badly because as kids we usually make big packed with ourselves that goes something like this you try out for the play and you want it really bad, and you wait for call Bax and your names on the list. And then you go to call backs, and you want it so bad and two days later, you look at the cast list and your name is not on it. And it hurts so bad, and you prepared for six months, and you envision what would happen when you got up there, and you sang that role and the guy you had a crush on Cy you, do it, and you had a whole scenario in your head about how proud your parents were going to be and maybe they'd even get back together because they've come to the play and they'd see you. And then you'd all go to TJ. Friday's and you'd have you'd have mozzarella sticks and they decided to get back together. Because you were just so good in that play. And everyone's feeling so good except you don't get in the play, and you go home, and no one knows this. But while everyone else is barely surviving high school because everyone's got acne and a bad haircut. And it's too skinny and doesn't know what an how to put on the right clothes and is trying to say the right things. And it's always a frayed. They're going to be caught because they're out there. Cool table in the lunchroom and their freight at any second people are going to realize you're not the cool one. And you've got all that to deal with on top of the fact that you go home, and your mom suicidal, and you can barely breathe in that house because the tension is so heavy and your dad walked out for years ago. And you're going to school every day, you're putting on your Z cavalry. She's and really you're like I'm there. Early holding on. And so that play is going to be your salvation. And then you don't get in the play and you say to yourself. This hurt so bad. So I know what I'm gonna do. I won't want this. Because it's gonna hurt. So I'll tell myself, I don't want this. And I don't want anything. This is what happens to people, and then they're forty four years old and they're sitting at some desk and some computer lab. And they go home, and they're like, I think I'm having a midlife crisis and this happens to like most of the population because they stopped dreaming because they didn't want to hurt. But you guys are dreaming. Give yourself out of laws for that. You guys are continuing to jury. Even though, you know, the odds and you say so what right. So what do we do with it? Well, then we have to start to think. How am I going to turn this into a business? What are the things that? I'm going to have to do that are actually going to help me stand out. And the good news is you're not feeding something into a machine. You get to work with humans. And you know, what humans name this? What's the number one human need? Do you think connection belonging purpose to feel important? Yeah. We live in a time. We have an empathy deficit. And in societies and cultures and groups and tribes and families where people aspire to make the other person feel seen. Things just work. So well when you can speak from the heart. And speak to someone else. Not speak out someone in pitcher resume and try to prove yourself. None of that's impressive, right? But when you can stand in front of another human being, and you have that way of connecting to them everything opens up from there. So I think that the people who get to where they want to be. I think it's a combination of empathy and endurance, and those are two things that everybody has in spades. We have that we can, cultivate that right? You've been preparing for this moment all of your life. So I want you to congratulate yourself for being here I want. You to congratulate yourself for all of the moments when you really felt like you couldn't keep believing in the stream or wanting this thing or going forward, and he did it anyway because that takes so much courage. Because when we want for things that is the most vulnerable state. Do you know that? And here's what's interesting. They've done FM arise on people's brains. When they put them in different situations, and they have found that the thing that lights up the brain more than anything else. It's not love or compassion. It's enthusiasm. They know where we wanna be. We wanna be enthusiastic. That's the state. We want to be in that gets our heart pumping. You know, that feeling when you like a watching movie or you're talking to somebody or you read a book, and you're like that that thing, and then you're talking to someone else and you're like so excited about this thing in your life. Have you been to this restaurant? And you're like, why am I going right? It's because you're busy asterik. That's the state of mind and feeling that you're nervous system is craving every day. But that takes owner ability. You know, why? Because the second thing that's gonna come right after that. Accountability. And everyone walks straight out the door. So what people do is they get. It's like when you're in the rainstorm, and it's pitch black. And then there's a lightning bolt, and you can see five feet ahead of you. And then it's black again. So people keep waiting for the next lightning bolt. But then it comes. They don't do anything. Now. What do you think is the number one reason why people don't go into that thing that they're that's calling to them? Whether it's dance or pottery making or writing or songwriting fear. What were you gonna say fear of failure? You get it. Who's teaching this accession? Let's go what it is. Is this feeling of inadequacy but what we do to ourselves as we say to ourselves if I'm going to get called out to shoot, and I'm gonna I'm gonna miss the basket that's going to be so awful. So what I'm gonna do is sit on the bench forever. Because then how many times will? I miss never. And you missed the whole game. So when I asked you before what did you come here to here? I think that we are all looking to arrive home all the time. I wanna feel home wanna feel like we arrived where we're supposed to be. Yeah. I think when I asked you before what do you think is the number one human need, you all kind of said it, and this it's a different way of saying the same thing. But what I say is I think the number one thing everyone wants is to feel seen. But here's something I only learned recently. I was doing this meditation. And I heard the teacher say the thing everyone wants. Is to be known to themselves. The thing you're looking for. He said is you? So I think the reason we want other people to see us because we want to see us. I think the question we're trying to answer for ourselves all day every day is who am I? What am I supposed to do? I think we know the answer. I think that all of that fear and feelings of inadequacy keep us from that answer. And I think that there's you ever heard these brushing like in the flow, go with the flow. I think in the flow means when you listen to what it is that you feeling call to do and you step into that flow. The current is literally like created for you. I think before your souls even putting the universe, and you can then go with the flow. And so people ask me all the time. How can I be authentic and make money from it? I wonder why those things are mutually exclusive because to me if you're authentic the money's coming right to you. Because money is energy. We made money up. Money's a story. We just wanted to have something that represented. Value. That's all it is. It's a story that represents value. So when value comes in it's an exchange for value. Do you get it? Now did that change your life? So if you make something, and it's got value in it. You get paid the extent to how much value that thing delivers it. And the trick of it all is letting go of all of that self critical all of the forcing right at the same time. We talked so much this morning about empathy, right? So I just interviewed last week this week. Amanda Palmer, how many of you know, who Manta Palmer is. Yes. Yes. Amanda Palmer has the most successful. Patriotic, do you know the story? She was signed to a label Dresden dolls is her band. You heard of it, you know, her. Anyway, she got dropped from a label. She did her own thing. She created a community. That's like a drive of like worriers with pitchfork. They love her so much. She created a big community like that. And then she decided to ask her people. Like, hey, do you want to help me fund my record cut to she's making lots and lots of money and lots and lots of music. So why am I bring her up because we just had a conversation, and I can't think of someone who's as authentic as her that. I personally know like she said to me, you know, what makes my music something. I'm so proud of. I said what is it tell me? And she said after every show I sit. And go to the merge table myself. And I said, oh my God. You are amazing. That is amazing because that's exhausting. And nobody really does that. She does that she goes. And then every person who comes up to me tells me the story of their life and tells me how this song got them out of bed when they were going through suicidal thoughts and this song saved their life when their mother had cancer. And this is the reason that they quit they're stupid day job. And this is this and she says, and then you know, what I do. I take all of those stories with me when I sit at the piano, and I write a song, and I have chills right now. So I said to her that's really really a great way to share. What an artist does. And she said I bring all of those people with me. And then I said later in the conversation. So tell us Amanda, how do we have a successful Kickstarter? How do we have a successful patriot? And she said, let's go back to listening to the people. And then let's think about how everything we're going to make and build an offer is going to be do recklessly an answer to their needs and their pain. That is it. Do you hear me? So for me, I have to tell you. I thought once my music started getting license. I was like unfor- sure gonna get a record deal again because these songs are so much better. Because I went in with a purpose. I went in with a story to tell. We have so many multi-dimensional to us. I don't know about you. But in the course of a week, you know, in the course of a day, I'll feel like eighteen things. I'll be like I'm on top of the world right now. Oh my God. I hate this person right now. Oh my God. I'm moving out of LA. Wait, I'm moving to a different house in LA. Wait a minute. How do I have three kids? I'm not capable of any like I'm my husband can attest. Right. I'm all of these things. And we all are we have thought every one to one and a half seconds to know that we've sixty to seventy thousand today. So I find it fascinating that as artists there is this there's myth that if you're writing art, it should only be about one thing. Which is this time you broke up with someone. Because there's so much more going on. And when I had Angela Duckworth on my podcast. She wrote a book called grit, and she's very she has a very famous Ted talk. She said nothing that's genius in this world was ever discovered. Nothing. Not a single thing. It was always a development it's developed so things are developed. And so what happens is like Ed Sheeran said his first like fifty songs, he would never let anyone even look. Right. You have to push through this sludgy, Kurt like tough weird stuff. Get it out. And then all the other stuff flows out. Do you know what I'm talking about? But here's what people do because we're so awesome. We write that I song and that's second and third and fourteen song. And we just started fourteen songs go, and then Clive Davis does not call and we go I'm done, screw it and we walk away. And then for years we say to. People that business is screwed up. Or we say this to people. It's just ridiculous. It was never in the cards for me or oh there was a time. It was awful. I tried. And then it just wasn't going to work. I don't even know what they're talking about. Because there's no data. I have no data for whether it works or doesn't work when I interviewed, Jennifer. She said that she moved out here from Saint Louis, and she said to herself I'm gonna give myself six months, and if it doesn't happen going to move back, but it's going to happen in six months. And six months later, she was still temping and had gone through any savings that she had and she was like shoot. What will I do now? And she said, I think I'm going to give up the story of the six months, and she decided she was just going to do something different which was do it until it happened. And that's when everything changed. And. That's the story that we get to right. So now, here's the thing as you're on this journey. She said this is fascinating. Her husband Lee came out here with the same dream to be an actor. And after many years it wasn't happening. Just wasn't happening. So he did something different. He pulled the Cathy Heller card, which was somebody keeps asking me to write an indie movie, and I keep saying no because I'm an actor. So he decided to say, yes. The next time. Someone asks them to write people kept saying you're just such a good writer. He's such a natural suit writers write a movie to try to move into. So he wrote a movie it worked out. He got a lot of feedback that he was good at that. So he did another one another one who became a famous indie movie director filmmaker very happy person. She became a successful. Actress member we talked about it. Everyone has a different frequency. I'm really talked about how everyone was put here to do something that only you can do. Sometimes we need the universe to show us that. And if we let go of what we think it has to look like, and you hold onto the thing that you really are chasing, which is meaning purpose importance and being in alignment with yourself. It doesn't matter than what the package of it is right. It matters. You're doing the thing that you do that. When you do it, it affects people, and you then feel that satisfaction that you only get from that kind of contribution. Right. So this is a journey and some of you are gonna come through this program or these two days, and you're gonna leave and you're going to be like, I'm more inspired to put in the work on my songwriting. And I know that that's what I wanna do. And some of you are going to go through periods of your life and time, and you're gonna go, you know, what I really wanna produce. Who knows? Maybe it'll come here. You'll just meet your spouse, you meet someone who you're meant to be meeting. You don't know. But for whatever reason you're here, and I don't just hope, but I know that when you leave here the thing, you will be sure of is that permission. To keep doing the thing. You feel called to do. And you're gonna put it on yourself. No excuses. It is so liberating not to have that story. I can't do it. Because my dad never loved me. I can't do it because I didn't have the connections. I can't do it. Because I didn't have the time. I want to remind you that what you have inside of you what you have in spades. The resource you need more than any of that garbage is your Eunice your compassion. Your empathy your enthusiasm, and if you can turn the dial up on that every single day, and you can proactively figure out what's going to push your buttons that you feel that way every single day. You're gonna fricken crash it you're gonna be so successful. I don't know. Even what the story will look like, I didn't know I'd have a podcast. I don't know. What's happening with me? What is happening? So I wanna know what's happening. But I know every day I say to myself at the end of the day. I was me. Your story. Your color your frequency your message. It's needed. That's what I'm welcoming you to. It really is so true that the most important question to ask ourself. Every everyday is how can I serve and when we think of things from that perspective where no longer nervous because we put the emphasis on thinking about how we can show up for someone else how we can contribute. How it can make something beautiful how we can make the world more hole with our work with our voice, and truly truly what we all do seek is. Meaning and purpose happiness is fleeting. It comes and goes. But meaning meaning is what we all truly seek. We want to feel seen and we want to help other people feel seen, and you guys have all of the most incredible resources inside of you so much is just sitting there, and I cannot wait to see what you will uncover an unearth as you continue to walk forward. I also wanted to share with you something that happened this week. I went to Starbucks and then. When I came back to my studio and recorded an interview with the one and only Howard Schultz Howard Schultz for those of you who don't know Howard created the Starbucks that we all know in love is an incredible person. And before the interview, I was just struck with terror. You know, who am I to do this? He's so brilliant. He's a billionaire. He started from nothing. He has so, much empathy. He's running for president of the United States, and I sat and let myself cry because I felt like I was in a scene in the movie rocky where he's now playing against the next level competitor. And I allowed myself to feel those feelings and prayed to God and thought and sat for a moment in all of it. And I realized that we all have this. Enter battle inside of us between our soul and our ego. Our soul knows our capacity is enormous and our egos. Second guesses and makes us think or smaller than we are. We were born for greatness, each one of us with our own unique way to contribute to the world. No one path better than the next. And it was incredible. I got to my studio and spoke to Howard it was surreal. Awesome. Terrifying. So inspiring he is such a kind gentle soul. So wise, we talked about humility marriage, purpose, and empathy and truly we were just two people. Talking about life's biggest questions I cannot wait to share this episode with you it comes out on Monday. So if you're not ready to subscribe, you should be subscribed. And stay tuned. I just really can't believe it you guys. I started this podcast two years ago sitting in my closet on the floor who would have thought where it has led. Not just all these brilliant guests, but to all of you and. And if you only knew the beginning of the story before two years ago when I started this show, but in second grade when I was in speech therapy because I could barely speak. And my teacher said, I don't understand her reading comprehension tests are great. But when she reads aloud we can't understand her, and they realized that I could read okay, but I couldn't talk, and we can get into more of the details of maybe why that was the case. But if you knew where I came from and for all of us, if we understand that the greatest gift, we give another person is our presence is to see them and the only way to do that is to see ourself and know that we're enough and know that we have the most precious thing that this world needs the most sacred thing, which is our ability to make space and room for others, and to speak our truth and express what we know is a gift, which is our perspective and to share it in the ways. That we can by having the courage to start off making mediocre things. Just sharing our work just getting it out. And what unfolds from there is absolute magic. And I hope that my story. Just like everyone else we've had on this show is yet another inspire you that you have so much that the world needs. And I implore you to get busy sharing it. So before we keep going. Let's give a shout out to one of our sponsors Buffy makes comforters that are better for you. And the earth using skin friendly eucalyptus fabric and fluffy film made from one hundred percent recycled water bottles. How cool is that? I've been using my Buffy comforter, let me just tell you. This is definitely the best company. I've ever had. It's lightweight. It's incredibly soft, and it's super breathable. So no matter what the weather is I can sleep at just the right temperature buff. He's mission is to make the best soft goods using sustainable materials and innovative design without animal. Cruelty or harmful waste their comforters are made from plant based fabric, and they're ultra breathable to keep you at a comfortable temperature all year round. And the outside shell is a hundred percent eucalyptus, fiber, which is softer than cotton. And naturally soothe your skin and the inside is made from one hundred percent recycled BPA, free water bottles that are transformed and given a second life as a soft, fluffy fiber. And if you just want to try it out they offer a complimentary trials, you can try a comforter in your own home for thirty days. If you don't love it return it for free for twenty dollars off your comforter, visit Buffy dot CO and enter promo code dream job. That's Buffy dot CO and co dream job for twenty dollars off. Okay. Now, let's celebrate your wins. So Emma posted this in our Facebook group, don't keep your day job found me before the new year, and I've been listening ever since I most inspired by the folks who take it. Slowly, the biggest takeaways have been getting messy and putting out my gift, my mom, and I text each other with our winds during the week. And this is the first time I'm sharing with the group. Amanda Palmer's interview got it into my brain to start where my community is. So on Friday, I released a song had been sitting on for four years to my students and their families with the song finally. Outta my being could live its own life. I got to share my love and gift with one hundred people and that was a new step for me. I'm writing here because I want you to have the song too because you take steps everyday to be your best self and that needs to be celebrated Emma. I'm so proud of you for taking action and putting your song out in the world, we need it. And I love that you and your mom or texting and sharing your wins with each other every week because it's so important to take that moment to pause stop racing and acknowledge what we've already achieved so guys go take a listen to her song at music with miss, Emma dot live slash good. Dash night, keep going, Emma. I can't wait to hear what other beautiful music is going to come out of you. Okay. Another win Abby wrote in our Facebook group and said this week, I took the leap and photographed a wedding. I was terrified. But I loved every second. Once I got going. I still have my day job. But I'm having a lot of fun expanding. My skill set and getting out of my comfort zone, Abby. That's amazing. I'm so proud of you for dancing with the fear and going outside of your comfort. Tone and letting yourself experience that thrill of doing what you love. I have no doubt that this is just the beginning. So keep going keep putting yourself out there. And so many doors are going to open for you Abby posted some of the beautiful photo, she took from the wedding shoot. So you can definitely check that out. If you come to the don't keep your database Facebook group, and you can see them for yourself. Okay. Last win is from Claire she wrote him starting my week with my positive pantheon, regardless of the storm that awaits I had a weekend of I don't have a whole day or even half a day. But what can I do in a full committed? Our it seems I can discover the name of my podcast is I know logo and contact old friend who arranged the artwork when chaos surrounds you in the storm whips at your feet trying to destroy you. Take a moment to stop breathe and remember your roots? Run deep in life's chaos amidst anxiety panic attacks and all the wonders that mental health struggles bring I stop I pray. I meditate and remind myself, I have the strength to weather. The storm to anyone who's reading feeling overwhelmed feeling uncertain. Feeling their creative path has passed you by you are wrong. Just take a moment. Just be still ask yourself. What steps could you take to get started? Despite everything what could you do differently to get the ball rolling? So she posted a quote from Anne, Frank. That says how wonderful is it that nobody need wait a single moment before starting to improve the world Claire every single word of what you said is so vulnerable so needed so beautiful. Thank you so much for sharing. And it's so true. You have everything you need right now, you have the strength within you to crawl through all of that darkness that goes on. And you have the ability to do so much more than you, even realize Claire was actually in my podcast course. So I've talked with her depth before. And I know she's been dealing with so many difficult things, but she is an incredible survivor and incredible fighter. She always keeps her head up. No matter what the situation and clear, I wish more people could have your attitude and your resilience, it is so inspiring. I encourage you to keep piling up. Those bill. Adding blocks for your podcast, even if you only do have an hour or even a few minutes because I know the world needs your voice Claire. If you guys have a win you'd like to share on these Thursday episodes, you can DM me on Instagram at Kathy dot Heller or post it in the don't keep your day job Facebook group, please make sure that you subscribe to our show wherever you listen on Upul podcasts or anywhere else. And don't forget to leave us a review Monday's episode is going to be epic. So definitely make sure that you come back and stay tuned. It does mean the world if you share the show with a friend and leave us a review, maybe there's someone in your life. Who is looking for that next level who has so much inside of them that they are just needing some reassurance. And some tools, please share the show with them. Also, I wanted to let you know, I'm doing something. I've never done before. And I'm so excited I closed my eyes the last few days after this event and said, Cathy, what do you want to do? What's fun? What would be incredible? What would be something? You would look forward to creating. I'd like to start off just doing this for women. I think it would be really special to have just twelve incredible powerful off. Some women at my home for two full days. How do you like the sound of that? So there's going to be an application process. There's details in terms of the time the date the cost if this is something that you would like to apply for go to the show notes. There's a link you guys can find the info. But since there's only space for twelve people, and I've already gotten a ton of interest because I just posted on Instagram. Hey is anyone interested in this and already within like four minutes? People said me me me me me. So this is something that you wanna do. I would definitely encourage you to go ahead because we're only gonna give about a week and a half for you to apply, and I know that all the spaces will be taken up ASAP. So if it's something that you love to do to spend two days with me in my home leveling up doing some deep transformational work with me, helping you get to the root of what you have to share and really, overcoming whatever. Limiting beliefs are in the way, this is going to be a beautiful two days. And I cannot wait to shower you with love. Surround you with incredible energy and help you break through. I'm so excited. If you want more details go to the show notes, and you can find a link to more formation about that. Or you can DM me on Instagram or you can post on our Facebook group, and we will be happy one way or another to get you the application and to give you the details. I'm gonna leave you with a song of mine. I cannot wait to talk to you on Monday. Howard Schultz will be here you will hear how he built Starbucks from growing up in a tiny little apartment in Brooklyn to becoming a billionaire. I cannot wait to share that story with you. I will talk to on Monday happened amazing weekend. Some. My cage. Came fighting. Nothing. Nobody lives forever. Every. This is. This.

Amanda Palmer Facebook Cathy Heller Claire Starbucks Buffy Emma dot Howard Schultz Howard Schultz LA Abby McDowell Elise Emily Ed Sheeran Howard Schultz Clive Davis Kurt Bax Money
Working with Athletes during the Covid-19 Crisis- Mike Schultz Highland Training

Moving2Live

31:43 min | 10 months ago

Working with Athletes during the Covid-19 Crisis- Mike Schultz Highland Training

"Moving to live is a podcast about movement and exercise would bring you interviews with professionals. In the movement and exercise field goal is to provide information for other professionals and also amateur movement Aficionados people who understand that movement is part of what makes life complete some of the people we interview. You will have heard of their well known in and outside of the movement exercise profession others you may not have heard of but they have a great deal of knowledge to share many people doing the best work spend their time working with people not working on their social media presence. We're going to give you a chance to learn from some of these talented and knowledgeable individuals and we're going to learn along with you. Moving to live podcast. Going to be short. He interview will be long enough to impart usable information but short enough to be able to be consumed in a single out during your workout commute or even during dinner. Prep we all like long-form interviews but time is valuable moving to live wants to give you the option to learn and be entertained without needing to commit sixty minutes at a time for an interview. Give moving to live. Listen CHECK OUT OUR PODCAST FIT lot. Pg H which highlights people businesses events and activities in the Pittsburgh Pennsylvania area that make movement a priority moving to live with love to hear from you want to connect with us or have an idea for somebody you think we ought to interview crops. Email M. O. V. Number Two L. I. v. At G MAIL DOT COM or connect with us on instagram and twitter both underscore emo V. Number Two L. I. V. For excited to bring you these interviews and we think you'll enjoy each and everyone that we bring you welcome back to another podcast episode. I'm the host Ben Reuter. This is a dual podcast episode for moving to LIVE IN FIT lab. Pittsburgh both of which have the ethos movement is a lifestyle not just activity to let pge interviews people around the Pittsburgh area who make movement priority. Whether they're movers people who are in the profession making people move or just have an interesting story about moving moving lives tries interview move the professionals to find out their story and also to find out how they do their jobs in the era of Corona nineteen or excuse me cove in nineteen corona virus. This is thrown everybody in the movement field. Really for a loop and does most of my good ideas occur. This occurred while I was out running with my dogs was practicing social distancing and I realized that with the upheaval in the fitness world. Of what do you do if you don't go to a gym or facility or you? Don't have organized practices. I had interviewed a few people from my podcasts. Who were able to speak on this directly. Because they see people both virtually and in person I am happy to announce that today I am joined by Mike Schultz of highland training. We interviewed life both Pittsburg moving to live back in October. Twenty nineteen and I think Mike is going to have some interesting insights. Since He's been coaching and teaching people virtually probably since the age of dial up Internet for some people so might bite. Thanks for taking time to talk to me on the podcast today. Yeah you're welcome man. I enjoy being on the path and speaking about this stuff As a when I did start dollop Internet and I was I think it's you validate government. Seven In that Rancho. Just when the the iphone would becoming popular getting big and so Yeah that's when it all kind of so-called online so and of course I'd always want everybody to go back and listen to my podcast episode with you because I think you had some great info talking about your background but just to remind listeners. Or maybe people who haven't gone back. What is it exactly? You do was highland training. Well We. I am an smoking team of people that I Co work with We focus on athletic performance and that was the main goal. And you know way back in the day when I was trying to figure out how it's going to do this You know one of the ways to train specially runners and cyclists. That's we mainly focus on cyclic. I'm one of the best way to do. It is the online. And so you know you need a schedule. And you need goals and Then like I just mentioned the eventually the awesome and then gardening Becoming big and all of a sudden Now you can go run or ride your bike anywhere in the world and upload the foul to the computer to look at and Straw came along and all of these online tools Then kind of like home their practice and be I'll become very cool and they all work in slightly different ways But you know you start to say okay. Well as a coach I view A work out of someone in California and I can see how far they ran. I could see how intense I get their notes. I can call him on the phone. We can talk about it and this makes better spent working together than actually showing up in person every day so In a nutshell. That's what we do week by Week. Is Communicate with all the athletes that we got Right schedules week by week and With the goal to gang strength Mainly on the bike and I know from talking to you. I guess five or six months ago in October you work with athletes nut just a lead level athletes but just somebody who has maybe the goal of I'd like to do a century or I linked to grant fon does a really across the spectrum from high level. People say I just like to move that totally correct. Yes I I. I got people Who May focus on? I try to get everyone to focus on. At least one event or something to do every year Just as gives you a goal to work towards You know outside of the general fitness aspect. But sure I'm bringing people of a guy who just got into cycling like in the past year and You know was a weightlifter back in the day and trail running and took some time off and kids and all and so he just got backing cycling and this is all brand new to him and so it's pretty cool. I mean so I get to apply you know. And in honestly from the beginner to the elite. I mean girls kind of folks on the same thing at times just the you know how much duration they can put in each week or how much power they're putting out or how intense to work on it so There are differences. But yes I get to see it across the board And there's there's common amongst at all and Weight gain strength so I guess it would be correct to say on the one hand with your coaching in the corona virus. Your coaching really hasn't changed that much. But on the other hand I suspected has harshly because of the cancellation of so many races event and events and partially just with having athletes and people that you coach literally across the US. What's happening and what? The concerns are differs from area to area. So when was the first time with your coaching business? That you first became aware of like. Hey this might be something that's going to have a direct influence on either me or the athletes and I'm coaching job. Probably a few weeks ago And I've been following the news every day and obviously I work online so I'm online I can pull up the knew and see what's going on and you know as everyone knows changing rapidly I think about You know when they start shutting the schools down here in PA and went to essential businesses. And I again defend messages to everyone of Hairston general rules when I'm going for The first number one roy. Like don't go out and waste yourself on a ride Don't lower your immune system and come susceptible to something like that And so the races are off right now. The first of all that was kind of like a reality that hit everyone kind of slowly. is racing started to get cancelled and on my side. I had it back and wait. They are what's going to happen here. Give it five days and we kind of seen everything canceled you. Know obviously February March Or March and April May. Most things are starting to cancel June the race. They're kind of holding out. What's going on So at that point we just kind of take that back and say all right. There's no more anything what's get over the fact that no one's GonNa be raising now and let's focus on some Based building you know building building the engine again and And then we'll ramp up and kind of wait week by Tom. What's going to happen? How it's GonNa play out and I would imagine not to put a positive spin on cove in nineteen but for some people not racing having more time to build a base and build straight could potentially long-term over the years make them better riders. If I'm not incorrect. Yeah I agree. I mean it's sad to see what happening with the Olympic or example On that end obviously that the most elite end 'cause those guys are really trying to peek for something that's a month away and now cancelled But for the majority of a specialty crop the year focused on bike races in health and getting stronger and being competitive on age groups Yeah I think it You know it's kind of a heat. Said put a positive spin on kind of a blessing in a way because everyone just now gets to take a break From doing event than focusing on the things. And everyone's gotTa just chill out. Roger Biker run alone and So it kind of put a Spin. A different spin on everything By as everyone. Everyone's got a personal life. And you know I think it took a week or we can ha- Figuring out jobs in kids and all this kind of stuff so there was a little disruption there and we're we're actually now just kind of people are just getting into the groove of all right. I'm staying home and working out every day. You know and back into the thing and I think it's great that you you mentioned that. There's a life outside of sports outside of cycling for most of us if we're not making our living at it and I'm curious what the messages are that you're giving to your athletes because I know if you read on facebook or twitter there are some amateur athletes who may be going off the deep end because they're ironman races been cancelled or postponed or they can't run that spring marathon and we're not talking about somebody who is going to the Olympics. This is once lifestyle. We're talking about somebody and this isn't a downplay. Because when I participate this is what I get. You're getting participation medal for completing that hundred mile race or whatever it is. What's the message people who are kind of almost ready to jump off the deep end? Because they can't do that activity the for some of them. At least I know. In the cases ironman triathlon may be have been training for it looking for it for almost a year or even over a year. And that big I fortunately didn't have anyone on my roster Shooting for something Super Big like You Know Armand's are pretty big. You can you train For a long time for them and not that. The down the emotional. You know as you know. There's an emotional part of exercise and competing all this stuff and and there are let them and then they saw By I've had a few You know I have a few guys that are traveling overseas for example. And it's They're GONNA do a bike floor not even rate and it's on the bubble and You know they're not bombed yet but you know my message to them like it's out of your control. I mean it is what it is and It's like I mean like we. No one ever expected this to happen. So let's look at the positives working out. Every day we had goal right And so right now. Just put it out of your mind like We'll know more in a month or a to the people who are missing those big events you know you have to. Kinda take a use. The coddle cuddled a those guys and women Because it is it's a it's a it's an emotional drain Yeah I thought one guy. He traveled overseas and in the event got cancelled. There's a lot of big events that got canceled Cape EPIC Coburn Africa. That was the big one that got canceled. And you know I I think I saw on their making the best of it and Rodney bikes of their stuff. Negating backed by to some extent. You can't really control it though I know yeah and I have talked to the first time we we chatted in a podcast just about how much fun and how enjoyable it is to be outside in the fresh air and and the things that you can see on the bike or on the Ron. Is this a message that you think some people because we all know and I'll just pick on bike racers that sometimes they're just so focused you know they have to get an exact power measure if if they're going off heart rate has to be that if they're doing hillary beats if they're three seconds slower on a ten minute climb. They're almost distraught. Is there a message? You're sending to some of these athletes. Who maybe you're missing out. Events is like hey think about why you got into cycling in the first place you know. Think about the enjoyment of actually going out and getting a workout without saying I have to hit my heart rate goals or my power goals or the time of the speed goals. Well that something I kinda keep everyone all the time you know outside of this cove in nineteen Because their stress their stressful cons though like you said everyone has a job alive kid and and right now that's all stress jobs and work in being cancelled and so forth and so you know whenever you have stress within the on nineteen like this stuff happens in life. You know as you in every I don't care on every End of the spectrum from the elite elite to the average. You know You know Age Group Athlete. Everyone is going to deal with some kind of lifestyle and it's going to interfere with training. That's just the way it goes. And so what you do in no time. Did you get outside and smell the roses? That's the best thing to do. An Act that makes you. It does make you realize like why you got into cycling. Or why are you getting the running and for me? I mean it's always been the views so Or the trees or the smell. The trees of four it You know getting out early morning. I think it was The other week I got on the mound by early morning and the Sun without new brisk and I'm just like his life Mrs Weiler the dude it and so that's my message of stressing out on it. I mean again. If you're an Olympic athlete and show there's GonNa be there's GonNa be a stress period and you're going to get over that I it is what it is. You're not going to put on the Olympic by yourself so you need to at some point. Take that back Rico Kit. And then then. I think that's a great point to make no unfit Pittsburgh. We do movement tip and lifestyle hacks every Monday Wednesday Friday and today are actual tip. Were recording this. On the twenty fifth of March today are tip was you know makes your exercise and movement is a use stress or good stress and not a distress or bad stress. I think you've just reinforced it. When I was thinking about that making the video of it you know. That's the important thing about moving on a regular basis because the Olympics are a goal. You know maybe running. A marathon is a goal doing one hundred mile race or multi-day mountain bike race but at the end of the day was you said just being able to get out on the bike and spin. Maybe that urge you see those two deer running across the road make you realize wow? This is really cool that I'm able to do this right. I mean it you know it is always more fun when you're more fit and I think you'll agree upon sometimes like you know 'cause you just you know and especially the and this is the bike racer mind coming out of me. It's like you know you're you're riding along but you get a little bit faster and it's more fun But yeah that that. That is all my goal. This is why I do 'cause I'm always focused on getting people just a little bit more fit And and you feel that you know the matter on no matter if you're walking hiking running or whatever it is It makes you feel good. So but yeah. I'm curious with some of the athletes you have. I know from having worked with runners and bikers. There are some people who they're the solo guys or ladies or they have water to people that they always go out of their rides or runs with and then there's other people who they just have a difficult time functioning unless they're in a group ride running with a group of people. Have you had conversations with any of your athletes about this either ones who always are alone or ones that you know are more prone and I? I don't mean that in a bad way but there were likely to exercise in large groups of people may be right now. That isn't the smartest thing to do. Yeah the majority of people that I have are Solo Ryder. The run runners There's a few guys like One guy up in Michigan who Leads a weekly group ride And on Mondays and that was cancelled. So you know the advices. Pick one or two people make sure that you know you guys are social distancing and go ride. I I can't see an issue with that But on the flip side of it had a guy out of The Boston area He's really intensive Gaza scientists in East Gut. That mind writing. He just He actually been his glory right now because He's always training and now he can. There's no cars on the road until you know 'cause year people out around where he lives and You know he's got it all felt so he's like loving it But Yeah so. It's interesting I my main is. Everyone should be in in the first thing. You're taught like as a trainer as a coach is personal safety. Like you're always looking at people. Stay I number one role Then exercises seconds so when it comes to this cove in nineteen The scary thing is and with any endurance athlete. Respiratory infections are common And so especially when you're pushing it and pushing it and pushing it and pushing it pushing it you're you're susceptible for for an upper respiratory infection. So since October covered nineteen attacks along That's my main concern with the people who like the push it So I'm trying to send that message and say you know Solo ride be. Don't be waiting. Offer pushing it too hard 'cause there is a point to where there's too much extra stuff right so. I know one of the great things about Running hiking and even biking is. It's pretty easy to do. As far as you know with biking you need a helmet a bike and maybe a pair of shoes if you get more advanced so and we also were talking a little bit too that you know you've been doing this sort of thing online since two thousand seven two thousand eight. I know just in the fitness world is a whole I guess. In the Pittsburgh area was middle to late last week where most of the fitness facilities said okay. We're closing down or we're GONNA do streaming things Oregon train people over the Internet and I just from following around and watching on social media. There are fair number of people who this is completely novel to them. I suspect what we'll find is there. Some people are going to thrive at it. There's some people go. God I can't wait till I get back in by facilities. Get back to talking to people face to face without a computer screen and then there's some people who are just GonNa fall by the wayside because maybe not. That's the best way they work for somebody who's worked in this virtual environment for over ten years. What are some things that you can offer to other fitness professionals to keep in mind? I mean. Obviously we're not asking you to give away your your secret. Stories sat resources. There are some that everybody whether they're a cycling coach a personal trainer or even a physical therapist. All of a sudden doing telemedicine could benefit for somebody like you who's been the field in this realm for the last ten plus years The number one thing is that well there are plenty of online services now i-it's training I have since the beginning. I think the greater that There are plenty online platforms where you can post a schedule online for your clients to follow. My number one tip is that you can't rely just on that online schedule. You have to have human interaction with people and so no matter. What like you know. Text messages phone calls If your local meet up and shake hands and work out of a once in a while That combined with the online president is The recipe for success in this field And so And and you know depending on how busy you are what you got going on. We'll depend on how much communication you can give. I'm you also need to get to know the people that you're working with get to know your client and how much communication daylight and you know. I have some people that will very few people call me about some people. Call me. Talk it out I've some on FACEBOOK MESSENGER FACEBOOK MESSENGER I've others. Who like the ten text messages? And so you figure that out and offer your client but communicate you communicate that way with them and consistently when you when you combine that and you get to know. People left part of it You know you combine that with an online presence and you make me online presents realistic. Each week critic people then you have a recipe for success for coaching someone online. I think that's Great Info. I know that you you mentioned a Strada and training peaks and I don't want it to really cool things for me is when I travel and I do work out and I pulled up on my straw than I realize that there are various segments that other people. Do you think that is going to have something in the future whether it strove or something else that I know that there are electric trainers real or indoor trainers where you can compete against other people? Do you think there's going to be a pop? Up of events are racist People doing certain segment lengths to racing electronically that's going to have an increase Factor on people who are missing out on their events. What do you say that because there is a local group that just popped up and they invited me? And they're doing exactly that they're they're gonNA start tracking Local Straw segments in time. And they're going to choose a segment each week and they're going to say. Hey this week. Is this hill over in this township. Whoever the fastest time is the winner of the weekly on Strada and I actually thought that was Kinda cool. It's motivating right You know indoors. We have list. And there are lots of competitions on And lots of people But I can't he you know people like the right outside or or run up and So but I could keep them. Maybe competition for stronger popping up Although once things settle down in events come back you know? People are focused on events and experiences. And that's kind of been driving industry for a long time so I think that that will always You know take the top spot. I think what's interesting? I believe I read. I read a couple of weeks ago. That the IRONMAN corporation is going to hold virtual ironman competitions online and this was before nineteen and just the. I think they're only doing half ironman distance. Just the idea of you know biking fifty six miles on the bike running on a treadmill for half marathon just strikes me as something that I almost think I'd rather do one hundred mile ride outside with absolutely no food water. It's really hard indoors and you know I eat some of the best guys out there you know on average I mean. There's I've seen some five hour ride on a trainer. That's a long time You know I see a lot of really gonNA play like two and a half three hour days in on a trainer At all three real long time But outside of that sixty to ninety minutes is pretty much what most people can can stand dot and there's a whole nother subject there because with a trainer it's calm it's not completely different than outside but the your you're doing let movement When you're on an indoor trainer and so you're targeting your prime movers more than you would when you're outside the changes slightly differently so if you're not adjusted to that You know lower back. Pain is a common problem people go endorses start training because they tighten their quad. Hayden hit by you know Rotate that pelvic girl and You got lower back needs so We get them to stretch it out and it usually here that And so But yeah a long ride on trainers. It's just not fun no matter how you put it on. We're talking with Mike. Schultz of highland training is a endurance coach. In strength coach. Who works with people both virtually face to face? I'm curious is probably a little soon to tell on this with where we are with Cova? Nineteen you think this is going to drive or has the potential to drive more people to maybe run outside more cycle outside more hike outside potentially a take on a coach because they realized while this outdoor stuff is as fun or more fun than going to a fitness facility. I hope I mean in a way. that Yeah the this Cove in nineteen thing drives people to realize that people do this virtually and makes sense right and this is motivating That's the funniest thing is people sign on with me. They don't really know what to expect. Sometimes and what they find that Well I'm gonNA email them and texts them every single week so they better get their work out then right so it's a it's a motivating spirit different than the gym. It's just as motivating But yeah I mean there's been especially when you viewing things like facebook and the ads. There's been a lot more ads popping up about virtual Training now and I think it's Kinda put it in the spotlight a little bit which is pretty cool so Yeah and I know you and I were chatting before we started recording. You mentioned you're out for a ride this weekend in North Park in Pittsburgh. It was pretty busy. I know a lot of people are kind of transitioning to outdoors going outdoors because their facilities are not open for maybe people who are not familiar with Outdoor cycling outdoor walking hiking. Because they've done most of their movement in workouts in gym facilities as somebody who does the majority of his work outside two or three recommendations you'd offer either As far as behaving in a polite manner or training tips just for people who say I'm doing this outside of North Park but people keep yelling at your eye or they're not yelling at me but I WANNA make sure I'm not doing something to embarrass myself or get hurt. Ray. I mean. The first training to is Well it yeah they go hand in hand is To be polite so I was out when we were riding on Sunday. We were Kinda weaving through People times we were on a a rail trail and You know we started weaving through some people walking with your kids or strollers. Whenever and at that point you have to realize what going on in the world wide or went outside So a we tried to off the real trial to space it out and get out of the way and be. We rode slow Because that's polite and That's where you kinda like. Put the work down the. It's you know I don't need to be doing hundred miles an hour through these people to get in my efforts. I don't need to be no one needs to be dot focus so You know When people come as long as you you're doing like eighty percent of the work so if you encounter about then find or seek out and maybe another trail. That's not a busy or another road that did the And make it work the bat right. The International Mountain biking association had with their phrase share the trail. Exactly it. And you know Pete whether you're there a bike or especially You know but whatever it is to move inside give each other some room and Be Polite I think if you can do those things And then then everyone's going to have a good time and it does seem like our local here I think there at one time there were some head butting trail you just use but think kind of all resolved You know It would just use the trail and great info from Mike Schultz of highland training. He's been coaching virtually in face to face for well over ten years. Like thanks for taking a few minutes to talk to fit lab Pittsburgh and moving to live about movement and virtual training in this era of culture nineteen not a problem and not not hope everyone Stay healthy and hope everyone is able to to get outside a little bit so Hopefully we get this but Anytime thanks for listening to the latest episode of moving to live. Make sure you check out the show notes for contact information for our latest guest as well as links about all the things. We talked about intern. Exit Music is travelling light by Jason. Shaw you can subscribe to moving to live on stitcher apple podcasts and Google play. It'd be notified about new episode releases. Have ANY QUESTIONS COMMENTS SUGGESTIONS? Drop us an email emo v. number two L. I. At G MAIL DOT COM next with us on twitter or instagram. Both underscore AMMO V. Number Two L. I. V. Please tell your friends about moving to live. It's go to place for information for movement exercise professionals and amateur Aficionados who understand that movement is part of what makes your life complete until next week. Keep on moving.

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Mike Schultz- Highland Training- rerelease

Moving2Live

42:09 min | 10 months ago

Mike Schultz- Highland Training- rerelease

"Moving to live is a podcast about movement and exercise would bring you interviews with professionals. In the movement and exercise field goal is to provide information for other professionals and also amateur movement Aficionados people who understand that movement is part of what makes life complete some of the people we interview. You will have heard of their well known in and outside of the movement exercise profession others you may not have heard of but they have a great deal of knowledge to share many people doing the best work spend their time working with people not working on their social media presence. We're going to give you a chance to learn from some of these talented and knowledgeable individuals and we're going to learn along with you. Moving to live podcast. Going to be short. He interview will be long enough to impart usable information but short enough to be able to be consumed in a single out during your workout commute or even during dinner. Prep we all like long-form interviews but time is valuable moving to live wants to give you the option to learn and be entertained without needing to commit sixty minutes at a time for an interview. Give moving to live. Listen CHECK OUT OUR PODCAST FIT lot. Pg H which highlights people businesses events and activities in the Pittsburgh Pennsylvania area that make movement a priority moving to live with love to hear from you want to connect with us or have an idea for somebody you think we ought to interview crops. Email M. O. V. Number Two L. I. v. At G MAIL DOT COM or connect with us on instagram and twitter both underscore emo V. Number Two L. I. V. For excited to bring you these interviews and we think you'll enjoy each and everyone that we bring you. Today's interview is a Combo interview that we did for both moving live and fit lab. Pittsburgh both these. Podcasts are based in the Pittsburgh Pennsylvania. Area both treat movement is a lifestyle not just an activity. If you like what you're hearing and you're listening to us and moving to live or you're listening to US UNFIT LAB Pittsburgh. Make sure you check out the podcast. Leave us some positive feedback on whatever podcast using and drop us a message through social media or emails to let us know what you like. An offer suggestions for future interviews. Today were interviewing Schultz of highland training. Mike is an endurance. Coach in endurance cyclist. He has a great story as well as advice. What it takes to be successful long term and the dirt's coaching Field Fila. Pg H. Back with another podcast episode. You'll probably also hear this podcast on moving to live. They are sister podcasts. We firmly believe that you should treat. Movement is a lifestyle not just an activity. We tried to interview a wide variety of people who move people who are involved in training people to move more or move better. Today's guests came as a recommendation from Elaine. Tyranny and lane suggested her fiance who were still trying to connect with. And she also suggested Mike Schultz of highland training. Mike has an interesting and ECLECTIC story. I think he's been involved in doing endurance things almost as long as I have Michael Tell you advance. My first heart rate monitor was in nineteen ninety but not that far difference. We're here at coffee. Buddha enjoying the rainy weather so mike thanks for taking time. To Talk to the podcast. You're definitely welcome. And I love doing podcasts because I get to share the story and everything I've learned over the past twenty years when it comes to cycling and strength and conditioning. So we're we take it from here but we were talking a little bit before we started recording about the difficulty of actually making your living is an endurance coach. And I know there's a lot of people with personal training with coaching etc. It's very easy to throw out the co- the term coach and sale. I'm kosher I do this or I do that. But the people are actually saying. I need to bring the money I need to be qualified are few and far between so when you see somebody. You're at a bar your coffee shop or something and they say what do you do? What's kind of your thirty second elevator? Spiel Mike Schultz in I do. I coach endurance athletes. I I mainly coach cyclists and the majority of them are mountain bikers. You know we spoke about this earlier but the trend is a lot of people are starting to move onto dirt and love racing their bikes Certified specialists in the strength and conditioning field with the And have you ever certifications and been coaching for eleven years Fulltime been coaching racing. Basically learning the sport in the Science for over twenty years now. So you know that's what I do do full-time into work hard for every single person that comes through my door. I'm always curious and I know there's a fair number of people who will be listening this to say this is why endurance sports and I know from reading your bio and looking at your webpage for highland training before you coached you actually worry participant in these things. So it's not somebody who's just standing there with a whistle saying you do it because this is what the book says you've actually experienced. How did you get into doing endurance? And Ultra endurance events. Do did you do that in high school runner in high school? No I played hockey house actually a goalie in high school and I loved playing hockey but post high school hockey league's went on for so many years and Then amended Meyer early twenties. I started discovering bikes. Actually I think it started covering bikes when I was like eighteen nineteen Running around the neighborhood and Just loved riding in started Seeing these guys going fast in SPANDEX. And Hey these guys look fast and I was kind of interested in that. You didn't really get heavily into racing until I was about twenty five twenty six. It's kind of a life. Change happens and quit the job and moved to the mountain road. My bike every day and worked part time and from there is where I really fell in love with going long and seeing the views the scenery. And you know on early morning misty mornings in your climbing mountains and there's no one around it's just I dunno it's addicting so that's how I got into question I always have to ask because I have to get it out of the way whenever I interview or talk to somebody. Who's a cyclist? You've probably heard the equation. The perfect number of bikes is plus one. Where N is the current number. You have so. How many bikes you currently have. Well I have a few bikes and I have a few bikes. That are not even operational right now. I am not the Tech Guy. I just like to feel fast and fiddle bike. Always have I always will I get a bike and I ride in till it doesn't work and then I get another bike and so I have just the basic necessities. I have a really great mom by specialized jumper and I have a doable road bike. an elise actually lease. I think won the world championship this past year. So I'm on aluminum bike. I'm still proud of it So yeah I just keep those you bikes. That gets me through the year wintertime indoors outdoors around as much as I can keep it pretty simple so and you mentioned how you got into cycling by seeing people wearing SPANDEX and often when you see people spinning by on the road you bite the the road cycling thing and you get into criteriums and maybe if you have the opportunity some stage races but you didn't go in that direction. You went in the direction of off road. Why did you do that? Or what attracted you to the off road when you first saw the people on-road well I. When I moved to the Somerset seven springs area. There was tons of trails and for whatever reason all my friends at the Time Road Mountain Bikes and actually I think I remember my first mountain bike ride. It was a night rod and it was late at night after a night of celebrating and it was short and it scared the Bejesus out of me but it helped me on night writing. That's how you know just mountain biking in general. I think seeing my friends do it. And no one was really into a ton of road routing back then I was like in the mid nineties There were road rides. That were happened. Races were happened but they're away. More Mountain bike races happening. And then you started winning about West Virginia and what's Your Genomic series and I started participating in those races back in the early two thousands. And then it's like okay. There's this whole world here of mountain bike races and trails and this is fun so that's where the addiction to mountain biking came in. And I know I've talked to a few people who exercise outdoors and end up in the mountains around the trails and there really is something about not having to worry about cars and people buzzing you as you mentioned the misty mornings. Sometimes you're focusing on the training. Sometimes you're just focusing and going while look what. I just saw right exactly. I don't know it's just a voice. So yeah anytime I'm in the woods and through the trees and you're pedaling that ribbon of single track and you're flowing with it and with today's bikes. It's way more fun because you remember twenty years ago Bikes Way Different. V brakes and none of this disc brakes hydraulic stuff. Going on so yeah only world and I used to say I don't need disc brakes hydraulic brakes. I don't need front suspension. I still have a hard tail but hydraulic brakes in front suspension or now a requirement for me. Yeah absolutely. I don't need a hotel. I've never ridden a full suspension. And Yeah I've just like the simplicity of maintenance wise. That's why I only have a few bikes because I don't have time to spend a lot of time in meetings which all my friends knew so along with me you can add to. I told the Lane during our interview with her that I blamed her for spending a lot of money and on bikes because she and her ex husband started Derek. I'm curious though you drop down the rabbit hole of doing mountain bike races. Doing twenty four hour races just being in the mountains. What was it that made you kind of turn the corner and say okay. I'm going to start coaching too. Because that's a big step upwards or changed just saying I'm going to get on my bike and ride a lot. Well it all started when I put a Hari Monitor on in the early two thousands and I became fascinated with heart rates and then over the next six seven years. I started learning that there were a lot of people out there but didn't know how to interpret a heart rates how to use them and they weren't using the right information so that drove me into wanting to learn more on the street side of things and I think it was like two thousand six I got sort of a personal trainer author the sea. And at the same time I met a friend and he was like you need to get your because that can teach you a lot of science and so then the next few years I I pursued that and it wasn't until after that I then said okay. Now what am I gonNa do with this because you know you can maybe go into Footba? Can maybe go into hockey. I love hockey but I was like. I'm so in the cycling. I should stick with cycling and then when I started seeing the cycling community I was like Wow I'm strength. Conditioning coach and I can be a cycling coach. And then that's when all the heart rate in the power info and as we talked earlier iphones and technology and then it just blew up and then all of a sudden now have all this data studying came fascinating and that's pretty much my quick story. I'm curious if you can think back then when you were saying I wanNA get more knowledge. Why did you decide on the NFL? Cpt as your CPT. Because I know there's there's probably one hundred certifications out there. There are some that are a little more difficult an sea a CSM and Salmon Chase. Probably those are the probably the big ones. But what was it that you said you know I want? I want to do this particular one. That's a good question. The and I did my research because I was going back and forth between the NFC and the ACO. Sam and then you know just through self study and research I learned that the Esiason was more of a clinical side of things and it was more sports oriented and so I knew I wanted to go sports oriented so that's where I started But so yeah that's basically how and plus with the journals strength conditioning drills and all the research that goes along with the NFC that really attracted me to the. I think there are a lot of people who forget that one of the benefits of some of these organizations is is a member. You get these journals. Where even if? You aren't a researcher. You can just kind of drop down the rabbit hole and rather than have somebody tell you. This is what the research says. You can read the research and say oh well they talk about well. Trained cyclists but these cyclists only averaged fifty miles a week. That's not really a well trained cyclist and I love that. You just said that because out of all of the research articles that I've done and I've written a lot. I write a lot of training peaks and I try as many of the science articles I. I tried to dive into the research and went diving into the research. You need to be able to say all right. This is good research. What's all good research? But this is quality or these. This is exactly what looking for. Because they're using twenty tour to France riders and they're also using twenty mom-and-pop riders and they're taking results between both or they're using study of five hundred four thousand people and that's a lot of shirt if you see some of the studies. I've read you know like you said they're easing ten well trained cyclists and they don't explain how well trained or how long they been so many variables in this stuff that you kind of look at studies that and say all right. Let's go to the next study. Let's see what the next study says? And I know a colleague of Mine Dr J. Daza and I are going to start doing some For moving to live some audio abstracts of research talking about what's well-designed in the study what isn't because not necessarily saying if something published it probably has some piece of information you can take away from it but I think you hit a great point if they use ten well trained cyclists whatever the definition of well trained is. You might look at that a little bit differently. As opposed. They say we had two hundred and fifty well trained cyclist who averaged one hundred and fifty miles a week for the eight months prior to the data collection. So it's always be be critical. Don't read it passively and I'm sure you'll agree with me from the educational opportunity is there's Reading for pleasure like picking up the local newspaper or I guess now in Pittsburgh Reading Online look local newspaper and then there's the reading critically the professional which sometimes makes your head hurt and you you read two pages and you come back and you read those same pages again and maybe the third or fourth time. It's like oh I see what's going on here. That makes a lot of sense and I think that in this field you need to accept criticism and then you need to provide it because it's the only way in science you'll press on if anyone everyone's being critical of your work and you as well and that's how you learn to question things and even with my clients. I always welcome now. Like galway's question what we're doing because then I get to explain it if you have an ego you're going to be limited and how well you do and if you're the smartest person in the room you're in the wrong room. That's a good way to put it. So we're talking with Mike Schultz highland training you basically geek out on heart rate. You realize that you like racing you like being in the mountains you pursue certifications so that you can first of all get a little more knowledge for yourself than say. Wait a second. I think I can help other people so I know that some people they think it's really easy. You just start working at a health club facility. You get a weekend certification and Bingo. You're a personal trainer or your your coach. You're making your living at this. You've been doing it fulltime for eleven years. If you can think back to then how do you find your first athlete? I mean you've got an admittedly in the endurance world. There's not a whole lot of endurance coaches who work with age group athletes. There are some. There's very few who are making their living full time. So you're starting out you've got this you've got the CPT and going you know. I want to start getting some clients and maybe making a little money to help pay some race entry fees. How do you go about getting a? That's a great question and I remember back then saying all right. I'm living in the lower house on some start. This business called hyland training. I like it. I got the website whole bit and he clients and I think I declined to always come from your friends. Because they're right there and they need help and they're curious about what you're GonNa do and I always say. Take HIM ON. Charge them or not. And then you can wear a little tidbits. But the real breakthrough for me happened. I started there. Were forums on training peaks and I was like all coaches answering questions. Anyone can answer these questions. So I'm like I'm a dot and answer questions next. House answering like ten twenty questions a day out of answering every single day everytime discussion and I always try to be as professional. That could be an answer to the best of my knowledge with the science backing it up and people started liking my answers while there is this coach of Utah that saw me on this forum and for some reason she wrote an article. Lindwall in false creek and I emailed her and said Linda. I really appreciate you know you'RE I. I like what you re wrote. She wrote back and said You know Mike. Do you want to take referrals. And I was like yes and from there. She mentored me on starting a business. And we've had partnership for eleven years. I've been out there. She helped me on one of my first bike packs and in Arizona. Great people really well knowledged and well-connected through a few referrals of the year and then starting to write and get your name out. There and things started the bill so I would say that you need to just put your nose to the grind and do whatever it takes to get noticed. That's the key I know one of the first people I interviewed for moving to live as a friend of mine. Rick Howard who does a lot of stuff with long-term athletic development for children and he had a comment in the middle of the interview. I don't know if was aware that he was making it. But this is something that I've seen with a lot of people that I've interviewed the willingness to share knowledge and to put yourself out there. It's very easy as a coach or trainer professionals that I don't have time or somebody's going to steal my knowledge. Why do you not have that attitude of well? I can't help people. I can't make these comments because then somebody just GonNa take this information and steal it from because it's a black hole of information literally and I never knew there would be this much information ten years later but I'm still learning and we're still learning tidbits of information and you know when it comes to the program so programs a week at a time for everyone. They're really out of touch with everyone every week. I know life. I know where they're going. We can dowding's around and that's really the true way that that it really does work So yeah sure someone can steal my program or take my workouts but then how the pieces together. Well that's the complicated part because there's so many variables and you've been doing this for part time or full time for almost twenty years. I'm curious you find your jobs easier now with all the technology and the ease of connecting with the Internet. Or do you find. It's harder because there's so much information it is harder. There is a lot of information and clients and now I work with the majority of my cancer. Age groupers work with a handful of super elites and everyone across the board will see tidbit of information. And then send it to you and say what do you think about this or am I doing this wrong? Or am I doing narrow and it's your job to either support that or say you know. This is my view on it. That's the hard that is hard these days because there's so much information that as a new coach you'll be challenged. I'm interested with a comment. You just made you say as groupers and elite or super early and one of the things as you know in the endurance rural there is very easy to be quote unquote sponsored in that. Somebody gives you some energy drink or they give you a t shirt or a bike shorts or pair of shoes when you talk about elite for people who are listening who maybe you're not in the endurance world. What do you mean by age group or versus an elite? Well okay so h grouper is his me? That's where I'm at right now and I compete within others. That are in close to my age in at our dads and have jobs. That's a different age group age group or doesn't have the time that the young elite athlete who doesn't have responsibilities and can spend more time on his bike or her bike whereas the elite who work with the week. Nick Beecham out of California. He's just scored. I think fifty place in West Virginia. He was six minutes back Nina shirt. Or WHO's the best world dot C Lee? You know these guys. They don't really make a living off of it but they're sponsor with bikes and some travel is like that and Yeah I mean guys like that. He's close to maybe making the US Olympic team so like that's elite regardless between whether you're relief or your age group prevalent works really hard at it to be good. You know you just want to fly by then yeah I know. I knew a triathlon coach. When I lived in Atlanta Jay Marshall and Jay's comment about some of these elite people he did not mean this in a negative way but they are genetic freaks they just physically physiologically are able to adapt to the training and I still remember an athlete. He was dealing with. Went from a category are working with went from category five in like two months to category one cyclist. And if you have a comes on the strength to weight and as you know and genetics and we talked earlier about Fast responders and slow responders in training identifying that. Yeah some people just have to work really hard to be good. I think I was one of them. I think that's what led me to being in my position now as either works so hard I learned so much to be decent and but yeah I I see people come through quite often three to six months. They do well yeah. I've seen a lot across the board. I about five hundred people. I think since two thousand ten something like that and I think one of the things about endurance sports and being active is you can cycle in and out of being competitive in an age group. So you may like your kids are in school. Maybe you've got a little bit of flexibility in your job for the next couple of years you can say okay. I'd like to do a little more to see whatever your goal is. Maybe your goal is to see if you can win your age group at a race in seven springs or maybe your goals are to compete a bite packing trip. Do the leadville one hundred mountain bike race for you as a coach. And I think I've talked about this with Menachem Brodie whose another cycling coach. It's a relationship is not just somebody says. Hey Mike here's some money. GimMe a training program. And you send them an excel spreadsheet that has no personality. No communication as a coach. I think what's interesting because we talked a little bit. The art that communication. How do you handle it both when you decide that this relationship is not working with a client and or when a client comes to you and says Hey Mike for whatever reason either? You're not giving me the results I want or my life is getting really crazy. It's not really a firing you but it's not gonNA use your coach. How do you? How do you approach that did was this a learning process it because early on when you're working with few people and then people would drop for whatever reason it would be really hard and because the knots your income and even now it's still hard because you invest all of your time and the people and you're investing your everything you have emotionally even in so when you you you bring someone onto your roster. Sure you're thinking about them all the time. That's part of it so when drop go to new coach always things but at the same time. I'm like cool. Then you get to experience that other person you can compare that to what we did and that will help you learn and if I did really good job then that will come on the end. And that's how I look at it. I've never really fought a client. I've I've worked with some really tough cookies. Taipei individuals. Are they want every answer all time and respond to it and I just work really hard and usually if they don't get what they want? The you know you never. I was taught early on that. You're never going to please one hundred percent people out there likes impossible and I know we were talking before recording. You're telling me about a client who had left you to went with somebody else and went to another person. And now after two or three coaches there back with you so I always make sense not to burn a bridge. Absolutely I invite everyone back at any time. Actually a lady from Arizona just came back to me from six years ago. She wants to get back into. It is in a different position and she's really fast and competitive and then treat her like a brand new client at this time and we were all from here. I know especially in the endurance world. It's very easy to look at the number of people who are competing in marathons or competing in gravel. Grinders or things like that and let's say boy. This is a a really good thing I can get into if I can get X. number of athletes you know and I can charge them wide dollars boy. I can make a lot of money at it. How do you decide what's the right number? And I know there's a range of enough athletes both to pay your bills but also to give you the opportunity to give him that individual attention rather than sending them that excel spreadsheet that you send to six other people which again is we've talked about what you're doing. No and I've brought on people who've worked with coaches who have eighty hundred athletes and happens that a lot of people get the same program because it's impossible to work with that many people and a program like for me. I work one week at a time. Whatever one touch a week at a time with everyone and whatever they have. We work via training peaks. I think training peaks is one of the best platforms in the world at what they do as far as like providing schedules and so forth. But yeah I try to dial in weekly because then that way training is realistic. And so even going back. A lot of times coaches would post four weeks at a time but I I noticed that life is way too complicated for four weeks ago perfectly and so he know there's kids there's pets there's animals there's jobs or stress. There's all this stuff and it always goes wrong and so you have to continually adjust on top of that fatigue. Happens and then you. You've got to recognize that. So so yeah I. One of my goals was to always provide a really precise program. Everyone and if somebody's a young coach listening to this or somebody. Who's looking for a coach? How did you for yourself determine? What's the sweet spot for a number of athletes? Too Few too many too many. I think getting close to thirty people in a lot because then you start to lose touch with some people and you know when you get down to twenty kind of find some extra time in the day so I think anywhere between twenty thirty. Great sweet spot. Twenty five clients agree sweet spot for coach and I know. Part of the purpose of the podcast is to educate and how people who are listening to this as you mentioned Off Road Gravel. Rides are becoming popular trail runs becoming very popular so people may not be familiar with those. They may be looking for coaches just to give people what you do. Somebody's approaches you. Say you're down in the low twenty s and gone. Yeah I could probably PICK UP A COUPLE ATHLETES. Somebody contacts you or somebody recommends you. What's the commitment from an athlete? Do they have to sign up for a specific period of time? Or how does that work? I never do contracts and from my mentor She taught me. This is that I stopped few things a you have to charge for what you do because if you do you work really hard for it so charged. What's fair and fair in the market and be she's doing contracts because that means that her clients pay her bills every single month one month at a time and if she loses those people then she better do a better job and so she goes. I don't do contracts because then I work harder for people and she was right about both of those things and Yeah so one month at a time And I've been working with people for eleven years straight. I've a lot of clients have been with me for six or seven years and eventually amazing. They're still making gains. But yeah eventually the job you work hard for people you'll get the result on the business side that you want and for people who are listening to this you know. Maybe they don't have a racing goal. Is there a use for somebody who just enjoys being out in the mountains? Whether it's trail running mountain biking riding the gravel by to have a coach. Yeah I mean there's a number of people I work with that just like to ride and they may do one racer event a year. They just like to fill fast and they like numbers. So you know if you like numbers fast well. Then I'll fill your brain every single week with numbers on power in heart rates and all that kind of stuff like that and they enjoy and what I find is that it's motivating for them because they have this person on the other side kind of like seeing watching expecting what they're gonNa do and when you take that away then you're on your own you can do whatever you want. So that's the difference. They often say fool has themselves for coach. Some people can self coach really well. It is across the board hard in for me. You know. Obviously I have to kind of self coaching away. I'm not as competitive as I was. But Stratas were changes for me. All my clients are on Straw of. I'm not writing. I feel guilty. So it's it's a two-week Street. I'm curious also very common. That husband wife boyfriend girlfriend get into this. We want to train for fill in your favorite gravel grinder or one hundred mile race or metric century race. And they come to you and say hey. We want to hire you as a coach. How do you balance that where they say they WANNA ride together and they may be a vastly different either skills or physiological fitness so they actually would not have the same program but they're approaching you because they want to do it together? It's almost impossible to work with people like that. I would just say. Would you repeat that? Please took almost impossible. I'll say almost because there are some rare situations and I have worked with couples before. But you do run into problems with the as far as well. Hey We the same program or we don't or how we're GONNA construct. These rides. I find his best to work with one or the other and then if the other one six coaching have them work with another coach and then they can deal with it on their end. You know. That's a better way to do it. So we're talking with Mike Schultz of highland training. I'm curious you've been in the coaching business. Double digits of years. You're here in Pittsburgh as we're talking. I don't think we're being insulting by saying Pittsburgh is not a hotbed for endurance activities. Why the decision to stay in the Pittsburgh area as opposed to saying boy? I'm going to go out to where MY MENTOR IS IN UTAH. Or I'm going to go to Colorado or Wyoming or someplace where you're not the weird guy riding down the road in the middle of winter in Tights and a beanie. But you're kind of the norm. It's a good question and I question that a long time ago then I met my wife and she works in the city and not decided it but I love this city. I love the topography. It's just always been home for me so I didn't really WANNA move anywhere and I enjoy traveling out West. I'm joy gone Colorado enjoy business but I really enjoy coming home so I knew you know when you have that feeling. It's like I knew that if I was good at endurance I could do it anywhere. It didn't matter where I was so so I stayed here and I know that they're one of the opportunities or benefits of Pittsburgh is cost of living significantly cheaper so you can afford to go to those destinations to do those things. I'm curious how you approach an athlete. Who Comes to you? Who may be has a goal but they don't have the time to achieve that goal. You mentioned that a number of the people you work with our high-powered attorneys physicians. And we all know especially with physicians and attorneys Number of patients billable hours. You know they may have a goal and say man. I want to do this. Twenty four hour race or I want to do this one hundred mile race and I have this goal in mind and you know just from your knowledge that they don't have time in the day week month to train for it. How do you give them realistic expectations? Where maybe they can train forward and complete it but not competed it yeah. That's that's important setup realistic expectations of people. And you know it's funny. I just brought on a lady just mentioned and she fits that exact bill. She's really she's a teacher teaches outside of teaching but she likes to ride a bike once a race at twenty single speed and February's and so she needs an hour a day Monday through Friday on the weekends. You can ride so for her. Expectations are sort of real estate because she can get off for long rides on the weekends and and that makes it the bill. We spoke about it earlier there. There is a sweet spot for prescribing. Certain intensity and certain volume. And you don't necessarily need big volume all the time to do well a big races. You just need spots of volume here and there to prep you for that. Long Distance. So for most people goals are actually achieve -able for very few people they might be setting their self something unrealistic Say We're here in the North Hills of Pittsburgh. I'm curious what it's like. Not so much with the elite athletes who can go to training camps but more with the age groupers. Who have these goals of doing some of these events out west where they're at altitude I know I mentioned a couple times. Leadville I interviewed. Sam would who's a runner? Who's done that? You know you start at ten thousand feet. You go up to fourteen thousand plus. I know you know significantly different than climbing and doing things around Pittsburgh. How do you approach that with them? So that they have a good experience maybe they don't go as fast as they would at sea level but they still finished and say boy. That was a fun experience while I have a lot of people doing that. Now because Leadville is really big Brecca epic is really big and You know across the board. It's all about how physiologically you handle. Altitude it's also about how many times you've raised at altitude. I'm finding ivory sell to quite a bit. And so now when we get back to you. Doug acclimate pretty fast. I didn't ten years ago and I have some really fast guys locally here that went out to break up and then they struggled one of those reasons is because it was forty degrees in Raynham first day but which destroyed everyone I think but the altitude part actually attitude because this guy came out kind of sick and in the altitude part made it even worse. But I will say this that. If you're going to go do a race at altitude and it's going to be ten thousand feet. You should want to be there at least a week early because I wouldn't go the day before because that's like a crap shoot so have you found that you've had some clients over the years that they just those people who just do not know do well at altitude no matter what I mean. There's not that many races at altitude to really study that I would say and a lot of my clients are smart enough not to pick races at that high altitude. You know the the only ones out there you know you have leadville you've Breckenridge. I'll tell those races. Everything is when you're in the six thousand seven thousand foot range. It's not as dramatic as it is nine or ten. So you've mentioned might that a number of your clients are fairly high-powered individuals and I know one of the things people often talk about. When they meet attorney you be doctors that they see their attorney. See their doctors. They're very driven. They're very focused. Some people would term arrogant. You Find it interesting to deal with these individuals. Do they try to tell you what to do or do you find that they're approaching you because it's kind of? I recognize this outside of my wheelhouse and Mike the Expert here one hundred percent and you know I again. I've tried to work really hard to learn as much as I could ever. The passing yourself could be that expert. I'm still learning and but when anyone comes to me I would say that we go back to people starting in his field. You'RE GONNA be confident about what you're doing. And the more knowledge you have with the Science and the studies and experience more confident. You'll be everyone just leaves it up to me and I work a lot of people who are really busy and successful and they say all the time like just put an attorney and I'll do it and so you know I mean it's a little more complicated than that. They have to gain power and speed. That's part of it if they're not doing now getting making gains they won't last but but yes in this field. You GotTa just be firm at what you know and put it out there and I know I think you've really hit on a couple of times the importance of continuing to learn. I know I had somebody before I went. Got My doctor to say. Why do you WANNA get your doctor? You should already have enough education and once I got my doctor I realized I don't know anything and that's why have literally across the world a variety of friends and colleagues. If it's something that's outside of my wheelhouse like email them or skype them and say. Hey gimme the down and dirty this so at least can sound reasonably competent. And there's two things I mean referring people to other professionals key. I never tried to be a doctor. I don't WanNa be any traditionalist. I'm good at one thing. Getting people strong and so I- focus on that now. Nutrition does come into a little bit but but yeah when someone has an acre pain than they need to fit special so they need to see an athlete trainer they need to see a PT or a doctor. And that's really important. The second part of that is always learning You know there's so many tidbits of information and when you start working with some of the leads you start getting all these like even if you hear something go research it and then see how much value that is. And then that's how you keep learning all these little bits of information but can share. We're talking with Mike Schultz Thailand trading. I'm curious started out as a biker. Did quite a few twenty four hour races and other alternate Durance type. Things got into coaching. But still do the writing yourself you said strove. Kinda hold your feet to the fire but a lot of people. They hit a certain age And they kind of say. Yeah I'm done. I don't WanNa do this anymore. What keeps you doing some sort of movement in addition to the coaching too. Good question fitness when I started though so way back in the late two thousands. I got away from cycling for years and gained some weight and I think I was about to twenty five at one point and I remember buddy looking at me. And he said that I had catcalls ankles and I'll never forget it. He's Buddy Out Colorado. He listens to this. Aleph anyways at that point I was like I gotTa make a change. I snapped and ever since then. And what's funny is that. I have pitcher by side in my office of me. That guy was overweight on the bike and then six years later me racing. A twenty four hour race In second to a well-known guy named tinker and chased him down. And when you look at those pictures you can see. The dramatic change went from two twenty five to one sixty erasing fast and keeps me going. I think that's a good place to cut it up talking with Mike Schultz of highland training. I think he's given Some great information on what? It's like to actually make your living as a coach slash trainer since when you work with cyclists and runners. You are training them and coaching them. And I think he's given a great example of what keeps him moving to Mike. I want to thank you for taking time. To Talk to the podcast. Yes but a pleasure and I welcome again so thanks for listening to the latest episode of moving to live. Make sure you check out the show notes for contact information for our latest guest as well as links about all the things. We talked about intern. Exit Music is travelling light by Jason. Shaw you can subscribe to moving to live on stitcher apple podcasts and Google play. It'd be notified about new episode releases. Have ANY QUESTIONS? Comments suggestions drop us an email. Mo V. Number Two L. I. v. At G MAIL DOT COM connect with us on twitter or instagram both underscore ammo V. Number Two L. V. Please tell your friends about moving to live. It's a goto place for information for movement exercise professionals and amateur Aficionados who understand that movement is part of what makes your life complete until next week. Keep on moving.

Mike Schultz Pittsburgh hockey West Virginia instagram twitter Leadville Arizona Colorado Sam road cycling Utah M. O. lane Elaine Michael Pennsylvania Salmon Chase
Kingpins Daily: Stephanie St. Clair

Kingpins

05:09 min | 9 months ago

Kingpins Daily: Stephanie St. Clair

"This is kingpins. Apar- cast original. I'm Alistair and I'm kate every day in May we're featuring a quote by an iconic crime figure us in their own words what it takes to survive in the underworld. Today's quote is from Nineteen Twenties and thirties. Underworld boss Stephanie Sinclair. During that time she was engaged in a fierce rivalry with Simon. Flynn Heimer more commonly known as mobster Dutch Schultz. Eventually Saint Clair came out on top as Schultz lay dying. She sent him this final message as ye sell. So shall you reap the Seeds Stephanie? Saint Clair sewed allowed her to become one of the most powerful women in New York City. According to her biographer Shirley Stewart Saint Clair immigrated to New York from Guadeloupe in one thousand nine hundred eleven at only thirteen old but despite her young age and the unfamiliar surroundings she hit the ground running over the next twelve years. Some report suggest. Saint Clair was already establishing herself in. New York's world specifically in Harlem. It wasn't long before she was the leader of a local gang called the forty thieves by nineteen twenty-three had saved up ten thousand dollars around one hundred fifty thousand dollars in today's money but rather than sitting on this nest egg twenty-six-year-old Saint Clair used it to grow her empire to even greater heights. She established a numbers racket. Assaultive underground lottery for black family struggling to make a living betting just a few sense on the numbers could lead to a jackpot worth hundreds of dollars. And for Stephanie. Saint Clair all. Those pennies accumulated into a vast fortune but rather than use her money. Solely for personal gain. Saint Clair funneled it back into her community. She supported local businesses provided loans. And did what she could to help. Harlem flourish thanks to her investments. Harlem's black families didn't have to rely on the numbers for cash. This success didn't go unnoticed. Jewish boss Dutch Schultz was on the lookout for a new racket. And Stephanie Sinclair's operation was the perfect target Schultz had deep pockets and use that money to buy off. New York's police officers and politicians beginning in the fall of nineteen twenty eight. They started cracking down on Stephanie. Saint Clair's business sinclair had allies of her own but she couldn't match Schultz's firepower by the Mid Nineteen Thirties. He had taken over most of her empire but she refused to give up and eventually Schultz made a mistake. Stephanie Saint Clair wasn't Dutch Schultz's only enemy. There were some people he just couldn't buy including district attorney. Thomas Dewey Schultz didn't take kindly to do his crusade against organized crime so he decided to take out the meddlesome. Da However there were even big efficient the mope than Dutch Schultz namely Charles Lucky Luciano the self-proclaimed head of New York's five families. He thought that killing dewey would cause too many problems and refused to authorize. The hit Schultz decided to go ahead with it anyway but when Luchino got word that his underling was disobeying him. He sent his own men after him on October. Twenty Third Nineteen thirty five. They cornered Schultz and shot him in the Gut. Although he was mortally wounded Schultz managed to hang on for another day. Just long enough for Stephanie Sinclair to get the last laugh. As he lay dying she sent him a telegram from the Bible verse. Galatian six seven as ye so so shall Ye Reap Dutch. Schultz may have taken over saint. Clair's business but in the end. She emerged victorious after a brief jail. Ston in the nineteen forties for shooting her husband. She lived the rest of her life in crime. Louis anonymity she passed away on December eleventh. Nineteen sixty nine at seventy one years old as the saying goes living well is the best revenge. Thanks for listening. We'll be back tomorrow. With another quote you can find more episodes of kingpins for free on spotify or wherever you listen to podcasts.

Thomas Dewey Schultz Shirley Stewart Saint Clair Stephanie Sinclair Dutch Schultz New York City Nineteen Twenties Harlem Ye Reap Dutch Mid Nineteen Thirties Apar Stephanie Alistair Flynn Heimer spotify Simon Assaultive Louis Luchino Guadeloupe
Schultz White House Bid Could Mean Trouble for Starbucks

WSJ What's News

06:26 min | 2 years ago

Schultz White House Bid Could Mean Trouble for Starbucks

"And. With what's news from the Wall Street Journal. I'm Ameri for totally in New York. Howard Schultz is presidential bid could mean trouble for Starbucks. Even though he stepped down as chairman of the company over the summer. He is probably always going to be forever linked with Starbucks. He was the one who didn't found it. But he he got involved when there were only four stores, and he expanded the Starbucks brand across the globe. The Wall Street Journal's Julie jargon has the details. But first here are some other top stories, we're following the Federal Reserve sent it strongest signal to date that three years of interest rate hikes may be at an end. The Wall Street Journal's Nick Tim rose says more on the Fed's meeting this week Jay Powell said the case for raising interest rates as we can somewhat asked. If the next move would be a rate increase or rate cut. He said it would depend on the incoming data. It all adds up to a picture that the fed is on hold right now. The fed has signaled it'll take more patie-. And approach to rate hikes this year. It's been a big week for tech earnings despite a tumultuous year Facebook reported a record profit in the fourth quarter, which is typically the heaviest spending period for advertisers revenue rose thirty percent to sixteen point nine one billion dollars exceeding expectations in recent months. Facebook has struggled with violations of user trust and is facing renewed scrutiny over its handling of user data and other privacy concerns despite falling short of expectations. Tesla posted its first ever consecutive quarterly profit that's raising questions over whether the electric car company can continue delivering reliable profits while selling the model three at a lower cost the company struggled to ramp up production of the model three last year. Jeep executive Elon Musk says tesla will sustain profits as long as it sells between three hundred sixty thousand and four hundred thousand cars this year. And rounding out Wednesday's Tekere innings Microsoft reported slowing sales, but growth in its cloud computing business revenue in its cloud computing segment rose twenty percent, Microsoft trails only Amazon in cloud services, still to come. What Howard Schultz is bid for the White House could be in for Starbucks. Former Starbucks CEO Howard Schultz is potential bid for the White House could be problematic for the coffee chain. Just as it starting to rebound from a slump in the United States. Joining me now from Los Angeles is Wall Street Journal reporter, Julie jargon. Julia. We should start by pointing out that Scholtz campaign has angered many people, namely Democrats who argue his candidacy would split the vote and propel President Trump to a second term in the White House. But so far shelters been brushing off that criticism, right? He his continuing to appear on television news programs in an appearance on CBS this morning. He said that he must be doing something right because he's getting so much attention. So at the moment, he doesn't appear to be backing down. Now when it comes to Starbucks Schultz also made waves for the company when it comes to expressing his political opinions or even in one instance, where he encouraged employers to engage in charge conversations with. Starbucks customers. Right. There have been different moments of backlash in the past at one point he encouraged baristas to engage customers in conversations about race relations. He asked them to write race together on people's coffee cups, and that angered a lot of customers who said that they just want to get a Cup of coffee, and they don't want it to be politicized. He also inspired calls for boy Kat threats a couple of years ago when he announced plans to hire more than ten thousand refugees and people were saying why don't you hire Americans veterans, which he has been doing. He's been hiring a lot of veterans as well during his time at Starbucks, but the other maneuvers times in the past when he's taken a stand on certain issues, and it's inspired outcries. But these cases were when Scholtz was still the head of the company, so why is his potential candidacy causing problems for Starbucks? When he no longer runs the company. Well, for one thing a lot of people probably don't realize that he has step. Away from the company he retired officially in June of two thousand eighteen as chairman of the board. But he is probably always going to be forever linked with Starbucks. He was the one who didn't found it. But he he got involved when there were only four stores, and he expanded the Starbucks brand across the globe. So it's been you know, he's been the public face of the brand for about thirty years. And I think it would be hard to separate him from Starbucks. And as you write in your piece for the Wall Street Journal, this is also a tricky time for Starbucks, which is trying to drive more traffic to its stores, especially in the United States, and amid a more crowded marketplace when it comes to coffee, you know, the company has been struggling a bit lately in the US from declining customer visits. They've been trying to get people to come back and and come back more often, and they just have started to turn a corner. The last quarter. They just reported traffic was flat to their US stores, which was an improvement from last year. Or the prior fiscal year of there's when traffic was down. So they've been doing a lot of things to try to bring more financial discipline to the company and bring more innovative into the beverages and starting to offer delivery now. So they've started to do some new things that have brought people, you know, kind of stabilize the business and now they're dealing with this. So Julie, what do you think we can expect in the weeks and months ahead as the campaign for the White House in twenty twenty heats up? Well, Howard Schultz has not said that he's officially going to run out. He said he is seriously considering he is just embarking on a national book tour for a new memoir that he has just published. So I think he's trying to test the waters and in the months ahead. We'll find out if he actually plans to enter the fray, that's Wall Street Journal reporter, Julie jargon. Joining us from Los Angeles with more on how Howard Schultz is potential bid for the White House could complicate matters for Starbucks. Julie. Thank you so much. Thanks. Having me. And that's what's news. I'm Ameri for totally in New York for the Wall Street Journal.

Starbucks The Wall Street Journal Howard Schultz Starbucks Schultz Julie White House United States Federal Reserve New York chairman Los Angeles Facebook reporter White House Nick Tim rose Elon Musk CBS Jeep Microsoft
Bonus: Venti Schultz Roast (1/28/19)

Chapo Trap House

20:02 min | 2 years ago

Bonus: Venti Schultz Roast (1/28/19)

"The VERA project. Hello. Hello seattle. I'm listening. So Seattle's treating this pretty pretty good. They wanna they wanna roasted too hard on scrambled eggs are amazing. Salad best in the world. Stores. You said the N word on your twin stream after Drake went on. Starbucks in my hotel. No, they did that are Starbucks everywhere. And actually, we would like to start out this evening by reading to you guys from not one but two books by Howard Schultz. Starbucks crop. Not bad who saw disgusting. Stick infested, fish, gut riddled Thailand, the Puget Sound and said here, I won't build by church. I'm I won't be glorious church made of beans. I'm just inspired by our Scholtz wasn't enough for him to bend. The blood comic strip. Or or to appear the hilarious sitcom Hogan's heroes. Sergeant Schultz remember him, folks. Can we get the sad fish? That's I. I. I weeping face of the thing for that Hogan's heroes rep. Love that show. The figure of best order Kurds, always being Ling. Buxom secretary. Klink? It's point. That'd be a way more interested show. The Bose head fuck at stake in front of the camp am I right, folks? In the manga Gertz. Cannot be stopped. You know, what people think they can get you? If you're all about something. But the truth is if you know one thing, you know, every big and you connected back to that one thing. And pretend you were talking about that. Felix realize this after he referred to the famous of volcano and ancient Rome is mount Vesuvius. Most people, but I said, well, actually, the restaurant, but sue also burned down c done. He cannot be faded folks. So this is Howard Schultz who I get someone informed me of this addition to being the Starbucks Scott. He's also the asshole that fucked up the SuperSonics, right? Oklahoma city's fan of this. And if you go to the Wikipedia page for two thousand twenty potential democratic presidential candidate, no is no, it's a very broad list. It's got a lot of crazy names on their Mark Cuban and stuff. It's the broadest possible list, but on the list is Howard Schultz. Okay, wasn't considered. Remember he was on the shortlist for Hillary's cabinet. He would have been at least secretary of I think labor, and maybe even like commerce or fucking treasury. Well, this is interesting because in these books he offers a fairly telling vision of the ideology of contemporary capitalism. Into this. His first book is called onward, which I think was the same slogan as the Italian fascist party. This is from part one, which is titled love chapter one eight beverage of truth. Yes. In coffee, very tough. So on Tuesday afternoon in February two thousand eight Starbucks close all of its US stores. Whoa. A note posted on seventy one thousand locked doors explained the reason we're taking time to perfect our Espresso grade spread. So requires patients. That's why our dick we're dedicating ourselves to honing our craft now, I remember this. Everyone was pointing out how shitty their coffee was you go so Starbucks. They've won. They've won. So this whole chapter is about the decision decision point. He made to shutter all the Starbucks to retrain their staff. So I'd like to read a little of this. Now, he says pouring Bresso is an art one that requires the burrito that care about the quality of the beverage if the barista only goes through the motions if he or she does not care and produces inferiors press. Oh that is too weak or too bitter than Starbucks has lost the essence of what we set out to do forty years ago. Inspire the human spirit. For for context, you know, Starbucks where you go. If you did a lot of cocaine the night before and you're not letting go of your idea with your business partner for pizzeria that's spire by nightclub atmospheres. Starbucks is always been about so much more than coffee, but without great coffee. We have no reason to exist. Well, hold on a minute seems to me that if you if the coffee is that necessary, then it's the thing. It's about I just one last thing is about the thing that you literally can't have it without it's a coffee place. I'm pretty sure. Yeah. One last thing here for chapter when he says there is a word that comes to my mind when I think about our company, and our people that word is love, I love Starbucks because everything we've tried to do is steeped in humanity that makes it sound like soiling green we feed every what about Alicia speeds in rich delicious humanity. Love it's coffee. It's about coffee. It's not a pretty sure. Hundred percent of the people who go to Starbucks go there for some sort of Coffey or coffee terrific. Now. What is your book? The other book is another one of his his fucking literary self blowjobs. It's called. Pour your heart into it how Starbucks built a company what Cup at a time. Wretched garbage, of course, at really really insidious in the way that it promotes ideology of capitalism. And as as like a thing that sort of justifies itself, oh, we'll get to that. So this is the one thing he says early in the chapter one thing I've noticed about romantics they try to create a new and better world far from the drabness of everyday life. That is Starbucks too. We try to create in our stores a little neighborhood spot where you can take a break listened this jazz and ponder universal or personal or even whimsical questions over a Cup of. What kind of person dreams up such place? My next one perfect perfect companions of that one. He writes here valuing personal connections at a time. When so many people sit alone in front of screens aspiring to build human relationships in an age when so many issues polarized so many and acting ethically. Even if it costs more when corners routinely cut. These are honorable pursuits are at the core of what we set out to be. And what about this is e keeps going back to this idea that it's more than a coffee shop place. Anyone who's ever? Yeah. It's a coffee klatch. It's the modern day Agra where ideas lots of fees or exchange every time I've ever been to a Starbucks. And by the way, they good job of making pretty much. Okay. Coffee available everywhere in this country, which is no small feat. But that's not enough for him. It has to be more about love and inspiring human connection. And meaning that screen thing is the mantra of every ship. Shitty coffee shop that has a sign up that says, no wife, I talk to your neighbor. Yeah. Every starbucks. I've ever been to it's just people robotically shuffling in and out on their way to or from the office just to get the they're being juice that they need to make it through the day spent largely staring at screens what other in Starbucks are out of one. The only like passion that exists in the Starbucks is like every few months when Trump person is like just tell them your name is all lives matter. Just do. They can't fuck it. Stop you. It's not legal the first day. And then they have to say it, then they're raised awareness of Trump. This is the guy after all one point encouraged his fucking employee's to engage the customers on questions of race to try to a former employee if Starbucks that the best part of it floor, employee's was also not love, nor was it coffee. It was all the weapons you got for the whipped cream. One more here. He says. Infusing work with purpose. And meaning, however is a two way street. Yes, love what you do. But your company should love you back as a merchant. My desire has always been to inspire customers exceed their high expectations and establishing maintain their trust in us as an employer might duty has always been to do the same for people on the other side of the counters for our partners. This lot of responsibility has driven me for many many years. So again, it's this idea that it's not enough to just be the most successful coffee chain ever in human history. It's that it's about inspiring connections. Well, the thing is is that for him for a guy like hollered Scholtz devoted their life to this acquisition of wealth at this frenzied pace. It can't be it has to be about more. It has to be about connections and passion and love and family because it isn't then it's just about the cold, bloody in human logic of capital. Eliza of buying for ex selling for why keeping as much of the surplus as you can't like that's the brutal reality of what he is devoted his life to this fucking machinery of exploitation who could fucking handle thinking that every day that that's what they were doing. So he's basically expelling an ideological buffer whereby he's not doing the thing. He's doing he's doing this other thing. If what he's doing that saying this is conscious. I'm saying what he's doing in. It's it's the subconscious way that all of us by interacting in capitalism, and then responding to honestly just put skin in seen you on this gleaming, Terminator skeleton of capitalism with these ideas about about work being meaningful, and some spiritual sense instead of just a cold extractive enterprise giving him too much credit. I mean, really I think the idea that he needs to morally rationalize it has less to do with the fact that he's like this Bucci genteel person and coffee king of America sounds tack year than what he wants to be as like some kind of captain of industry. No, I don't think that. It's. I don't think that that he wants to justify it morally. I just think that he wants to feel like it. He is life has meaning and that there can be no meaning in because they're requires no human input. He's trying to convince themselves that he's actually human being and not just function it an algorithm. Here's another thing. He's trying to do what would have been Daesh is- for any of us to compare Starbucks cultural impact that of the Beatles. Right start. Great start already go on. And I have to say Howard shows comparing Starbucks to the Beatles. John Lennon comparing the Beatles to Jesus Christ home the fuck down. One thing was clear from comments like cliffs, both our economy that play memorable roles in people's lives. Others piped up with survey ships about the Beatles. Career the band took risks someone said they took us journey at a time when the world needed cultural leaders so badly they didn't compromise. They led with their hearts, the Beatles. Believe that if you believe you can change anything they kept reinventing themselves, but at the same time, they stayed true to their music. I offered recalling their nineteen sixty seven album sergeant Pepper's lonely hearts club band. There was music that I'll remember that. Using the Beatles. As a metaphor for an iconic brand was I thought brilliant. Swept us into the creative process providing fresh context for us to examine speak about ourselves and the company most of us were enthused. Although I noticed a few who were lost rolling their eyes the exercise and light cliff. We got up out of our seats in walked across the posters to pick up our favorites. So yeah, he thinks he's done Draper. Starbucks is a carousel. It's like the Beatles in that. There were both very successful institutions in our culture and also half, the original Starbucks board is dead. You know, really crazed fan kills the CFO. Starbucks. Don't get it. I just hit those quarterly reports meant so much to me Korth quarter three fiscal year two thousand eleven that was like my imagine. He got obsessed with chapter twenty seven of the Papa John memoir. Do you think that the Dunkin donuts people are like well, all right fine. We're the stooges. Very Iggy pop energy. There's one passage in that book that I didn't flag, but the gist of it is Schultz is looking outside the box ID's, everyone company as opposed to IT guy who explains world of warcraft Howard show at says, this is the biggest online multiplayer give all time and their demographic is males like nineteen to thirty five who are addicted to caffeine is obviously the subtext here. The well at the time, I guess Starbucks that was the one market. They couldn't crack they couldn't love nineteen thirty five year olds so Schultz at some other C suites fly to Irvine California to the blizzard headquarters to think about a partnership, the idea was as some kind of Starbucks world of warcraft rewards card. And they go to the blizzard headquarters and Scholtz sees this fourteen foot statue. Of an orc warrior writing a horse just shakes his head at it. And this partnership never materialized. And could you imagine? How different history would have been. I believe before that he says while I was concerned warcraft may not be part of our brand. Not consistent with our values. Not consistent with our co company value. Yeah, we'll see about it. What they for their own private army. I like the idea that Howard Schultz was just scared by the orc. I asked my personal blackwater security check under my bed, sometimes love being still being afraid of monsters when you're sixty. Okay. So here's another section from this other book. Pour your heart into it where he talks about how copy I just got that. Basically, he talks about he was inspired to basically invent the idea of Espresso bars in the United States because when he took over at Starbucks, they didn't sell coffee retail. They sold it only bags, and he made that he said, let's turn it the coffee bars and he brought Espresso from Italy to the United States. And he talks about how he was inspired to do it here. There's no better place to truly savor the romance of life than Italy. So he talks about how the talian do things differently. There street harassment on scooters. They have unparalleled appreciation for the five pleasures of daily life. They've figured out how to live in perfect balance. They understand what it means to work and equally what it means to relax. Enjoy live. They embrace everything passion, nothing, mediocre the infrastructure. Italy is appalling nothing works. But the food of Italy is absolutely incredible. The architectures breathtaking the fashion still defines elegance wrong all wrong, they drink cheapest spreads on the Jian Carlo hill. Overlooking row they do that. So he talks about how he was in Milan Millau, and he he came to a spy a number of very charming Espresso shops. And he says half a block across the sidestreet. I saw another Espresso mar this one was even more crowded. I noticed that the gray haired man behind the counter greeted every customer by name, he appeared to be both owner and operator he and his customer for laughing and talking and enjoying the moment. I could tell that the customers were regulars the routines, comfortable and familiar in the next few blacks. To Morris Bresso bars. I was fascinated. It was on that day that I discovered the ritual of the romance of coffee bars in Italy. I saw how popular they were. And how vibrant each one had its own unique character, but they had one common threat, the camaraderie between the customers do each other. Well, and the barista who was performing with flair. What if he actually went by like a bunch of cruising spots and Milan? This must be what they're like about coffee customer service at this place. The operator and the customers they all get into this big foamy bath together. It's amazing says that time there were two hundred thousand coffee bars in Italy and fifteen hundred alone in the city of Milan. A city of size Philadelphia. It seemed they were on every street corner. And all we're packed my night mind started churning, and I watched wonder how many of those fucking coffee bars were destroyed or displaced by fucking Starbucks. It's like, this amazing, vibrant, unique culture that I might monopolized destroyed. I've never been to Italy. But let me ask you this these coffee bars also alcohol, and that always often not play that many of them do though some of them. So the spars. Yeah. But I think that's the thing that defining the coffee is the wires is mostly if not tireless coffee a coffee place serve boos at night becomes a par. Maybe. Okay. Well, you sort of answering the questions. Sidetrack on Ben to a place that had coffee in there. They have alcohol at night, they exist. What was it called? We'll be resolving this in the nine o'clock. This been Rick steves on Europe, we're gonna resolve this with Chris Hardwick after Chapo gotten that flicks.

Starbucks Sergeant Schultz Howard Schultz Beatles Italy Scholtz seattle United States Hogan Puget Sound Drake SuperSonics Mark Cuban Oklahoma city secretary Thailand Milan mount Vesuvius Klink Gertz
Week in Geek: Howard Schultz?!

GeekWire - Geared Up

28:44 min | 2 years ago

Week in Geek: Howard Schultz?!

"Howard Schultz would not even win a city council seat. And Seattle let alone on a national basis, and there are several things that actually actually struck me here were based here in Seattle were part of the coastal elites if you will. Or however, you want to call it. And I think Howard Schultz is a product of that this next presidential election is not going to be won by people who represent the coasts. Hey, welcome to geekwire everybody. It's Todd Bishop require editor. And I'm John Cook geekwire co-founder when you say that it makes it sound like I'm not one of the co founders. I call myself. We got to come up with something better. Kinda rand zar. You're the publisher in many ways the publisher. Anyway, John, John here's cycle times. It's just the two of us. Let's jump in. All right. So we are going to be talking about Howard Schultz this week. We'll be talking about the Super Bowl and pretty funny at actually almost like a self effacing add very uncharacteristically that Amazon is apparently clever. They can be clever, but usually they're at an ear. We'll talk about later and the Zillow prize zest moment has been bested. Gotta come up the rhyme there somehow at any rate, lots of stuff to talk about on this episode of the geekwire podcast before we jump in. Just a quick reminder. The geekwire bash coming up March seventh in Seattle. This is our giant geek festival. That's right. Paying pong dodge ball VR, robots zip line. It's going to be a lot of fun March seventh come out bring the whole family tickets on sale at geekwire dot com slash bash geekwire bash March seventh in Seattle all ages for the first time, it's a blast. We'll see you there. Okay. Howard schultz. John went on a non grata when you heard the news when you Seattle for a long time. And now had seems like perhaps across the country. We'll see we'll see. So for people who might have missed this Howard Schultz, the former Starbucks CEO says that he's considering running for president. I why did they have to do these multi-stage rollouts I test the market. Okay. And he's got sell some books. That's right. One of the best tweets that is for cash. Exactly somebody's the book is called from the ground up. And somebody said clearly it should have been called from the ground up. Got to grow. Maybe that's the problem at any rate. John you had a very specific reaction when you heard the news that Howard Schultz was considering running for president for sop. This isn't this isn't a big surprise. He's just formerly coming out now and saying that he might be considering note, he is considering he's Concetti might might running. Correct. You know, hey, I'm from a couple of schools of thought on this. It's a democracy. Anybody should be able to throw his or her hat into the ring if they feel compelled to go in compete for the presidency. So Howard Schultz more power to 'em to launch in there and see what he can do. That said I mean, if you wanna get into the personal personal politics of it. Howard Schultz would not even win. A city council seat in Seattle, let alone on a national basis, and there are several things that actually actually struck me here. We're based here in Seattle were part of the coastal elites if you will. Or however, you want to call it, you know, this, and I think Howard Schultz is a product of that born in New York grew up in New York has lived much of his adult professional life in Seattle. He's a product of the coasts, and my personal opinion is this next presidential election is not going to be won by people who represent the coasts. It's going to be the heartland my home state of Ohio, it's going to be people that can identify with the problems of people in Ohio, and Pennsylvania, and Wisconsin in Indiana, an Iowa and the upper midwest if you want to win the presidency, thou those are the people that you need to convince and I don't think Howard Schultz is that person. But maybe he obviously believes he is he believes that he can not only win it or at least contend, but do it as an independent, and it was interesting. Jay inslee. The other person from Washington. State who's considering a happens to be the governor? Yes. He came out and said that was reckless of Howard disagree with that. I mean, I think it's a democracy in any. And there's no reason that we have to have these two gangs of Republicans and Democrats as the only people that are competing for this office. Now, do I think it would potentially screw things up for the Democrats. Yes. Do I think that's a problem given the current political situation we have yes? But I mean, it's it's I don't think there's an reason why our Scholtz shouldn't be able to to do this. Now, some may say he can only do it and only run because he's been able to amass this massive fortune that allows them to do it not no ordinary Joe or Jane can go out and decide they're going to be an independent candidate. And actually have a chance of winning. What do you think of the fact that it's Inslee and Scholtz of all the people who could be running from you might say going on this because this was this was we were talking on our slack a little bit about this. And this was actually. A column idea that I threw out there was with all the great people from Washington state, and there are many why do we have these two that are potentially representing? What's what's your problem with these? I mean, they're both. I think they're genuinely decent people. But they're not my first choice of people. So I would like to see step up and serve our country and lead us out of the morass. We are in. So let's be positive. And who would you? I I've said it all along. I love Brad Smith, the president of Microsoft. I think the guy is super sharp. I love the way he communicates. I like his positions on thing. He's not he is kind of centrist. But I mean, frankly, somebody like that I think I would get excited about I will say, and you pointed this out John that Howard Scholtz's response to Scott Pelley about Donald Trump saved saved him in some ways. Let's listen to that. I think like most people become bored with President Trump in his tweets. All right. So that's got to be one of the best zingers the already did. Well, I mean, I thought he did. Well, in the interview he's written. Recent. Editorial in the Seattle times where he essentially apologized and said that was in the book that was in the book. Yeah, we're losing the Sonics. And which is why many people don't like Howard Schultz and Seattle. And I think he's admitting finally that I think he mishandled the situation. But it's taken how many years now. But yeah, I thought moment was was enlightening. And I think there is something to run on on that debate. Like, hey rise above this clutter. There are two schools of thought I think here on how you go after Donald Trump one as you take the high road in one as you take the low road. I think the Democratic Party is probably gonna go on the low road in terms of trying to really battle and fight against Trump. And a very major way Trump's I appreciate the idea of going of the high road that we're going to I'm an a ignore it. And the country is tired of hearing about the tweets, I agree with that to some degree that said the tweets aren't going away, and they are going to stay in the mindset of people and that is going to drive discourse in discussion. And I will say my one lesson from the Jeff Bezos divorce was interested where you're going with this. This is an interesting segue. Don't mess with Donald Trump a Jew got skeletons in your closet. I I don't know if any of these candidates do but. It is. I it notes have essentially media or Trump being he does have essentially, I guess you could call them media companies in incoherence with him and to some degree. I mean, it's kind of scary and erase Monsell. Frankly, if you look at that, and there's no direct proof, which is the way he's things work, but there's no direct proof. But gosh, it is not a stretch to look at what happened with the National Enquirer following Jeff Bezos around for four months and discovering his affair in the process, his alleged affair or whatever. It was gosh, I probably shouldn't have gone here. But anyway, and to draw a line to the tactics that Trump has been known to take. I mean that is classic New York. I'm going after you because you went after me and early is my friends are on my behalf. This is kind of sad discussion. So we're probably ready to move on. But I mean, there are some serious things that the country should be thinking about as. Relates to innovation and keeping and the economy, and like things that really matter that could help drive the I mean, you think about what China's doing with their investments in a I I mean, the United States has been a leader with this innovation and technology, and I think could continue to be, but in our current state of affairs and how we are thinking about the world. We're gonna get surpassed by other entities that are going to press forward because we're stuck in these silly squabbles. With a government that can't even operate for thirty days. Well, one interesting thing is that Howard Schulz's focusing heavily on the budget deficit in terms of long-term American competitiveness, which that is a fascinating battle to pick. Because it might be the wise thing, and I think it's probably indisputable that it's the wise thing long-term to get the debt under control by narrowing the annual budget deficit, but while that raises all sorts of issues about. Entitlements and social security Medicare, and while it's just it's such an interesting position to stake out out. You're right. This. Goes into some really bad holes here. But it's it's gonna be fascinating to see can either of these candidates from Washington state break into the national discourse, obviously Howard Schultz, at least as. Embarking on a very fascinating book tour. And with that we're going to be back in just a moment to talk about some more substantive tech issues. Let's get into it right around the corner. You're listening to geekwire. All right. Welcome back to geekwire. It's Todd Bishop and John Cook. All right. So it's good to have you here. John. Let's talk a little bit about the Zillow price because this is talking about nitty-gritty, computer science. This is this is an algorithm that really relates to a lot of people's lives. So which a lot of people don't like so the zest Emmett we actually talked with rich Barton and Lloyd Frank of two of the founders of Zillow on a pass podcast about the estimate, which is this algorithm. Created by their chief economist Stan Humphries back in the day that basically estimates the value of your home and its accuracy over the years has been the subject of much debate. Right. You know, Zillow really came to prominence, and we were one of the first first reporters ever to cover Zillow. We're the first we the Royal. We meaning John Cook got the scoop. I'm serious actively. Hey, we do this together without your support. But it's interesting the to see how it has evolved. And how Zillow as a company has evolved because when ceelo started you gotta remember, they kind of their gimmick, if you if you were was estimate, it was this automated home valuation tool that they came out with that. They've said they could predict with a certain amount of accuracy, your home value. And really Zillow's. This was Zillow special sauce from day one. That got a lot of people engaged in talking about the company, and you gotta wonder if they didn't have the estimate off the bat. Would they be where they are today? Probably not no. And to me one of the most fascinating things with measures. Like this with Albert estimates is when they're wrong, they're actually effective for the company because there's a fine line between love and hate. And at least people are passionate about. Exactly talking about how wrong you are Zillow to its credit from very early on said. Oh, hey, you know, it's just an algorithm. We never said this was, you know, for real your radio, you know, this is just this is to give you a ballpark of where things are at. So so over the years, they have had different zest moments for different markets, depending upon how much data they could collect in Cincinnati versus Seattle. And so we're we're this estimates stood at about four point five percent was the margin of air nationally. Exactly. And so there were they put out a competition to try to reduce that margin of error by a percent or two or however much they could and order to improve the accuracy of their valuations of homes throughout the country. That's right. And it was what a million dollar prize. That's right. It's yes. Zillur prize a million dollars. The winners were announced this past week their team from the United States Morocco. Canada three people who teamed up to and they were able to and very hardcore computer science. We're not talking about you know, random the random person in their garage figured this out. This are serious computer scientists, that's right. So they were able to beat Zillow's benchmark model which measured against real time home sales between August and October of two thousand eighteen by approximately thirteen percent. They did that much better. And now, and so this is basically Zillow trying to hire some towns like well and also just improve the algorithm. So they're saying that this will help push the overall estimates current nationwide error rate of four point five percent as you said John to below four percent. So this this is pretty significant the zest amount applies to valuations on about one hundred and ten million homes across the US. And so they're implementing their system enrolling rolling out yet. Yeah. Yeah. So these these folks want a million dollar prize, and this is not a new trick in the tech industry. Yeah net flicks. I think was the first one that I recall that kind of pioneered this idea of doing a computer science prized improve their algorithm as I recall and listeners can correct me out there. But I think it was to improve the accuracy of the recommendation engine in net flicks to show you shows that you would like based on your past of Ewing habits. So and I think there was a pretty hefty prize. Gosh, it must have been ten years ago or so it was it was a while back that they had done this. So Zillow took a page out of the net. Flicks. Book now as a little side history and a little bit of background Netflixing Zillow have a little bit of common. DNA? Do you know what it is? No, I didn't want you don't know this drift. Martin the co founder Zillow is on the board o net flicks. So he had every right to plagiarize the idea. I just found it. The Netflix prize sought to substantially improve the algorithm. The accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences. How long ago was it does two thousand nine hey, I said about ten years ago bad, and it was a one million dollar grand prize? So clearly inflation does not apply. One million to sound school. Yeah. Well, jeeze congrats to I thought it was pretty cool Kurt Schlosser story on this for geekwire was pretty fun talking about some of the background at how these computer science gurus were really really working to try to solve this problem. And really spent a lot of time on it. Yes. Oh, yeah. This was a substantial amount of work for them. And they were rewarded handsomely with a million dollar prize team Chan it, I guess is how you pronounce it. They were kind of mash up of different competitors. Who realize that their algorithm? Algorithm, would do better as could we see some prizes and computer science for better algorithms. Well, you know is of getting me a ride more efficiently to. My destination yet also be good. Hey, I was you know, if you could be smarter than a fifth grader with your your a, you know, there's there's all sorts of competitions kind. Maybe we need to launch one forget, quite what about the geekwire prize? Yeah. Let's do the geekwire. What could it be? Well, well, you know, we're doing the key choir robotics Cup at the choir bash, which that's our big new Cup and every opportunity for floor fourth to eighth graders. Where they're going to be key handsomer handsomely rewarded probably not with a million dollars. I know what the price should be. Can you come up with a robot? That would do better on the podcasts than the two of us. I would be good. The answer is. Yes. News news. I don't this is not a good place to go all these segments are going into places where we don't want. The I do like the idea of equal prize of some sort, you know, we could spoof Amazon as we did with geekwire HQ to. Yeah. And we have the geekwire price. And we said we will reward you with you know, two dollars a Cup of coffee. Lunch out with the geekwire crew. Yes. Yes. Spend your all your waking hours trying to improve some Albert. We got let's come up with some. Hey, if you have an idea for what the geekwire price beefing geekwire two hundred list. Oh, well, that's actually a fantastic substantive idea. So for folks who don't know the geekwire two hundred is our index of the top two hundred privately held technology companies in the Pacific northwest as measured by currently before we get the new algorithms geekwire price social presence employee count and some other web based metrics, but that also falls into the category of its successful in part because it's not entirely accurate. And we say up front. Hey, this is our best estimate of it. And it it does tend to accurately predict just as an example PEOs if you look at the top of the list from the past few years through I mean, it's largely seen which companies are growing into large entities in the Pacific northwest. All right. So that is the Zillow prize very hotly contested debated among various folks out there. But before we get to our next segment. I wanna talk about the Super Bowl, John. Okay. Are you going to watch Sunday? I am going to watch. In fact, I'm going to have a chili cook off. I think you're having a party. I was going to invite you to my party. You didn't invite me to your party ever? Just doing a small thing just for real close type rents. Sorry. They're gonna be about three hundred and twenty people over at the house, but maybe next year by meteor holiday party. So I'll take that. And I never go because I'm always out of town. Maybe that maybe that's why you might me because you know, that I'm for the holidays, you're off the list. I I am planning to watch the Super Bowl. I'm gonna have a few folks really not interested in the game. I do like the commercials. Yes. Speaking of which we have a preview of one that Amazon is going to be showing in some form in conjunction with the game. Here. It is. Three heat Busta reheating pasta. It's cool. Right. Yeah. I didn't know you guys put Alexina microwave. Yeah. We're putting her in a lot of stuff now. But trust me, there are a lot of fails. Look what we need to haul. Caller, four dogs ordering dog food ordering all you want. I'm not paying for dog food ordering gravy that bordering sausages. You better careful that over a hot tub. Thanks a hot tub. A sucked lacks that my music. Okay. All right. The thing I appreciated about that was it was somewhat self effacing of Amazon to make fun of the fact that Alexa, kind of can go wrong at times. And it's everywhere. Yes. I did. Or she are are you not anthropomorphized thing or. Sorry. I've I've I resisted the urge for many years and now I just go with the jets permanent. Well, I thought it was a fun. It was ironic too. Because they cited the microwave at the beginning. And let me tell you the Alexa, microwave sucks. Negative reviews of that product. We had one in the office and everybody said, it sucks as bad as the hot tub Stockton that. Yes. So if people couldn't tell from that it was everything from a dog collar to an Alexa hot tub that basically mimicked the Balaj fountains from us Vic. Yeah. So that was found and it was Harrison Ford, and and was at a couple of other actors in there. Yeah. So at any rate, lots lots of interesting stuff there, and at least they're able to make fun of themselves. Absolutely. We will you will see who the top Super Bowl ad is. I'm curious. You know, there's a Seattle area company called is spot dot TV which is actually a great resource for tracking ads and there have been tracking everything related to the Super Bowl. So if you want a good resource, and you're really ended the ads Godi spot dot TV and check them out. Because I think the the do a nice job of analyzing everything you could possibly imagine about the Super Bowl ad. So that is going to be it's going to be fun. So any prediction for the game? It's patriots Rams while east coast west coast. Let me say that the way I got my friend Jeff to come over. She's basically, abandoning another party in favor of mine and. The way. I did. It was I told him I would root for the patriots. So so I have to root for the patriots fighting. I don't why is that grow. I don't I just don't like the whole franchise. Okay. Basically. I mean, there's nothing really that. I like about the city there in the people that are involved in it the players they have. The fact that they stole are Super Bowl away from CIO. That's right. Yeah. It'd be hard. I'm gonna I'm gonna go for the Rams. But I I really don't care that much. Why I do like the commercials. Yeah. Alright. So enjoy the Super Bowl everybody, and we will be right back with the random channel. You're listening to the geekwire. It's todd. You're listening to acquire you should roll with. You're listening to. Choir. That's why didn't we do that originally? Took crown Eddie, right? You're listening to the geekwire podcast, and we will be right back with the random channel. All right. Welcome back. It's Todd Bishop and John Cook it's time for the random channel that moment of the week where we talk about all the random items, we were buzzing about behind the scenes on geekwire this week, John. I got a couple of things to talk about. I don't know if you've got a random channel item. But I have a couple of that that actually do relate to you one is hit me. It's I got my new pair of Brooks this week. My new levitating, my levitated to shoot. And so you, and I both got pairs of the original levitating, which were these kind of cutting edge shoes that Brooks running the shoemaker here in Seattle actually based right down the street came out with a believe last year or two thousand seventeen and John my pair split. My pair of levitated. My original pair of split to the point where my socks were getting wet the souls split minded too. But I warn the crap out of these things too. I have to I have to but still I think they should have lasted longer. But at any rate, I doubled down Jim Weber. If you're listening out there the CEO of Brooks, I went. Ahead. And I bought my levitating twos. Their sharp looking I really like him. This is the random channel my channel. Okay. It's one of the technology in these is just did a per it is will they did like a partnership with SF the this. You know? I thought you had a real random China. What is your bluetooth? Now. I choose. Okay. They're so they're so. Okay. Moving on. All right, John. I have an upper problem. A what problem a problem? Okay. What kind of problem, I help you? I lose so much currently lost in my life. Are my personal credit card? I lost it somewhere in your office last week. I believe after called in and didn't did some kind of order. Have you haven't seen it, by the way? Have you know, I my air pods. I lose my air pods you at least twice a week frustrated. They are currently lost. I had the worst night on Tuesday night of this week. I got home. I had my air pods. Suddenly, they were just gone. I worried about that. When I got mine, but I've been able to be responsible enough to keep track of mine. Yes. I have a hard time with it. Okay. So I just bought one of you know, these trackers I happened to get the tile tracker, you know, there's all sorts of different ones out there, including one heavier pebble be here from the Seattle region that you can get at Costco, all this stuff. So, but the news this past week that I really zeroed in on for this very reason is that the bluetooth special interest group, did, you know, where the bluetooth special special interest group is based Bellevue, Washington wrong. Oh, I thought they were in Bellevue Kirkland. I'll hang it calendar. Calendar. One thing that I love about covering tech in Seattle is there's all these things that sort of hit you like you forget about them. It's almost like Paul Allen's portfolio back in the day where it's like, oh my God. Yeah. He also invests in or tracks elephants in Africa, or whatever. But okay. There's so many different things you want to. Yeah. What is this? The news out of the bluetooth special interest group was the next version of bluetooth will have directional capabilities. In other words, like you're getting hot or cold. You're getting hot or hotter. Get no, no. That's the way it is now. So what they're doing is is just a raw measure of signal strength to determine like how close you are to something. What they're going to be able to do is. They're going to bluetooth devices like receivers and transmitters are going to be able to tell the angle of entry of the bluetooth signal. Not just the strength of the signal, but the direction that it's injuring the device. So you're going to be able to through that capability, for example on your phone. Not only no. That your keys that you've lost with your tracking device on them are in the vicinity, and maybe send us sound to them. But you're going to be able to tell on the device the direction they're in essentially where they are wonderful through that. You'll never lose anything again. Well, you'll lose you'll be able to find it got it exactly got. So that is essentially a new capability that they're building into the bluetooth spec as they call it in the tech biz. And we're going to start to see they believe the first devices with this capability later this year when terms of the directional ability to find I just the the problem is. Bluetooth is still relatively for range. And that that's where I have a problem because if you lose it someplace, and they've got all these networks and stuff that you can use like people can help you find your stuff. But I don't know. I all right. Well, I just I I'm glad I'm glad technology solving a real problem. It's it's an incremental step toward the ultimate solution. I don't think we have the ultimate solution yet. But I'll take it for what it is. Because I I don't know. What is my problem is? But I am I getting older losing your mind is what you're losing not just losing your car keys. You're losing your mind and with that areas. I think that's a great note to end this show on because every single segment went into some dark hole. You invited me on a show. So. Or anything else? You wanna talk about? I think we're good. Yeah. Yeah. Hey, you're having me Todd. Absolutely. Thanks for being here. If you like the geekwire podcast. Here's the best possible thing you could do. Well, I become a geekwire member. Go to our events. Tell your company to sponsor geekwire but apart from that you could go onto apple podcast, Google podcasts. Stitcher wherever you listen, overcast. I'm a big fan of the overcast app. Actually, give us a rating and review. Most people say give us a good rating. And I don't care just give us a rating told tell the truth, you know, till the Trudeau fake news. Yeah. Fake news. And that's the geekwire podcast. You can subscribe wherever you listen to podcasts. Also, check out other podcasts numbers geek, health tech and geared up until next time. I'm Todd Bishop, and I'm John Cook. Thanks for listening. Everybody.

Seattle John Cook Zillow Howard Schultz geekwire Todd Bishop President Trump Amazon Jeff Bezos United States president New York Washington CEO Seattle times publisher
20191018 Nicole Sandler Show -  Wrapping Up the Week and a Challenger for Debbie Wasserman Schultz

The Nicole Sandler Show

1:00:17 hr | 1 year ago

20191018 Nicole Sandler Show - Wrapping Up the Week and a Challenger for Debbie Wasserman Schultz

"Wanted to arrive broadcast do for overdose sprawl in the outskirts of the Florida everglades he the following program contains graphic material including offensive language your discretion is advised actually quite impressive insane but impressive but he does it anyway because let's face it he's the fucking president isn't he and the other side still haven't got their shit together it's a fucking embarrassment they still don't know if they have anyone who can beat Donald his comedy what he does is he's he's a standup news reporter so basically he's on location usually in front of parliament or Buckingham with no further Ado let's take it away Jonathan Pie this hastily agreed ceasefire comes off to the House of Representatives again we you know we we've made it this far unfortunately for Donald trump he may not make it so much longer but to be honest with you I'm in a foul mood I've been having car problems and so I had to deal with the car this trump so he just carries on spouting nonsense and racists dog whistles and non sequiturs and finished whether it be condemning food and tonight I'm going to see Randy Rainbow and I hate having a shitty mood what I'm going to see a fun show like this well hopefully we'll get through this together and my mood will will turn around okay and this this will help so this one I'm going to set up because so many of you that would be okay it is Friday there's a lot going on a lot to tell you about but as we are want to do we like to start off the show with a bit of humor I certainly can use it today and you know they break and they go to the videotape and he starts ranting I guess to the cameraman who's there with him warning if it's never fun so yeah so yeah anyway I hopefully this will help put me in a better and then at the end when they're going back to the television he comes back out and and becomes the reporter again so that that's the setup for this so uh-huh and again every week at this point I think it's a feat of great strength the fact that we've made it this far then do you know three years of getting away with this shit you no one no one can stop him clearly 'cause he's still fucking there no one's going yet mm-hmm it'll him doing the you know the on-camera Professional News Guy Right the reporter on the scene and then CBS formerly condemned trump's Erie withdrawal by a vote of three hundred and fifty four to sixty including over one hundred Republicans in the House Palace or something and he does like a setup for alive shot like he's doing a live shot and he does a set up for prerecorded piece so when I go to him is well you may not know it takes a second to understand there's a guy named Jonathan Pie he's a Brit he's over there in Great Britain and trump called the decision strategically brilliant claiming this hastily begged for ceasefire was the plan all along bullshit is strategic did where were they during the American Revolution Falker Dot Com. He didn't even give the Kurds the courtesy of a fucking heads up goalies in the next room with a load of press photographers surprise surprise this is how Donald Trump thinks the world works thousands of his own allies to death or deciding to become the next Cilla black you've never met the killer of your teenage son well surprise surprise short of state sanctioned ethnic cleansing behold his great and unmatched wisdom show this is how his brain works he thought that was a good own idea to grieving parents you say an a major diplomatic row without closest oh my goodness and just when you think things can't get any crazier here we are it's the eighteenth of October Oh my goodness Areso fucking May and fucking Brexit but today he went off on Donald trump which of course was needed and bring it on angrier well back in Washington it was business as usual as the president who's looking up brown children in cages arming teachers like he says himself he's is a great and unmatched wisdom he's the wizard up wrap arounds and scream and rant and rave and usually his his rants are about parliament in Boris fucking Johnson strictly brilliant for Vladimir Putin why does trump preferred to help his enemies rather than his allies gives a shit if thousands I am Oh my God I need to take a deep breath I've got a Randy Rainbow Song on standby for later in case we need it yes he calls him Putin I love that General's a commander in chief whose own State and defense departments call a disaster for regional stability and the fight against Islamist extremism was and now he's thanked Doin- and called this a great day for civilization watch this space civilization because what we're about to witness his he knows especially when it comes to foreign policy trouble be not the first president to start a war by running away but he is who are running for Congress little later we're going to hear from Jason Butler who's running in North Carolina North Carolina's second district He was British accent I can't do a British accent but he's so funny and he's angry somebody should do that over here do the Jonathan Pie act do stand is her name and that she is courageously stepped up to run against Debbie Wasserman Schultz yes now floor attacked him earlier in the week when I saw some of his stories dealing with what's happening in Syria with the Turks and the Kurds and the insanity over there L. hasn't heard back from them so we will not have James Laporta today maybe he'll join US sometime in the future but we do have for you today are a couple of candidates the president to condemn thousands of his own allies to death will take a dump and fucking about on twitter they didn't help us in Normandy art so let me tell you what's going on today I actually had a reporter a guy who writes for Newsweek James Laporta booked because he's been breaking a lot of stuff about what's going Jonathan by yeah you know what he's really funny he's really funny but that made me even angrier than I already and so I invited him to join us on the show today and he wrote back he said I'd love to I got a check with Newsweek and NBC. Well here we are it's four days later vote for Debbie Wasserman Schultz not that I would so anyway Jen Perlman is has stepped up and is running in Congress representing Florida's twenty third district you can find Jen's website Jen twenty twenty dot com follow her on twitter at Gen f l twenty three later in this hour up but I you and I are going to meet the ordinary our first guest together all I know about her alloy let's have a photo Hashtag sad he's an ideas going full of him he's full of him new king tornadoes in the fight against Isis or hosting next year's g seven meeting at one of his golf resorts he doesn't give fuck does he didn't give a shit it's yes I really loved this as US I haven't seen this week's episode yet but but it's very very well done and James Laporta is a really good journalist anyway so I I'm going to run the interview before how he came on yesterday and but there was just so much news going on that I didn't have time to get to him so if time permits we'll get him list he's been hired by NBC to be the I guess the war the war consultant on the TV show this on in Syria in fact before he joined Newsweek he was it was in the military and and because of his experience in the military and as a like a nice started going around organizations in meetings and talking with people and just getting an idea of if this would be a good opportunity or not now you live you're about to get sorted I'll give you two the count attend water busted knows what a bust a man who would rather listen to Fox News than coral springs right when for some horrible reason Allen West was the congress from my district he actually lived outside his twenty third I'm in Florida's twenty second so she's the next district over from me thankfully I don't I don't have to the latest now he's going to the tape lawsuit which is trump moment of the week really isn't it betraying his Eilon I think we've got are on the line Jenner you there Yep I'm here hey thank you so much for joining us today Jen Perelman Challenging Debbie Wasserman Schultz for her seat having done Talk Radio Political Talk Radio South Florida I've had many opportunities to speak with her so I know her I also know Tim Isis are continually rewarded not forgetting Kim Jong UN a brutal dictator to trump seems to enjoy giving a sloppy blowjob once every six months and I'm very familiar with what happened in sixteen with our supervisor of elections and the Shenanigans that go on here yeah painfully familiar here here being the district he didn't live here so it's not it's not a requirement in Florida but you do live in the district you've lived there for a long time so Debbie Wasserman Schultz has been your representative my partner and I for since I would say back in January that we had started thinking about that this was an opportunity and just getting a feel for what's going on in the district for fifteen years she's been my representative for fifteen years and before that she was my Florida legislator that's right because she was in the Florida Florida assembly he was endorsed by Howie Klein and the Blue America Pac Howie introduced me to him he looks like a great candidate we'll talk with him and actually I take it with him yesterday morning unceremoniously booted from that job by the current governor which is you know I'm not saying he did the right thing but she didn't few times and I actually find him to be quite competent and I I actually think that him being there is infinitely more beneficial for me Broward County which has has always had problems and in fact the supervisor elections was Brenda snipes she's now out of a job was so hey jen thank you so much when did you decide to run actually this has been something we've been talking about my ova who during the last two elections ran against her ran a great campaign and I had a hard time of it are you you're familiar with him conover I think you were supporter of this assist fighters back out into the world because they'll just be heading to Europe fit he treats his allies like shit yet whereas Putin urged one any vendors who work with them consultants campaign staff and such will be blackballed by the Democratic Party before that and he went I was here back then as well again I I didn't live in that district I've known Debbie for many years yeah actually I was volunteer on his campaign in sixteen and I hosted his very first meet and greet with my house wow well that's though I'm very familiar with him a few months back and said any anybody who decides to primary and incumbent we will not work with them and in fact he's a Republican and he was appointed by Rick Scott and he actually wasn't sure whether or not he would be retained by Ron to Santa's but he has been and I've met Peter and yeah it definitely has affected consultants and people that we would work with on a local level for sure and we've gone around it we've ended up putting together a team of real Ernie I left I exited the party did you I I actually re affiliated in order to be able to do this I understand in the district obviously and pointing it out because in Florida it's actually not a requirement in fact a few years back I live in the twenty second district I'm up the Road California where I was always registered with no party affiliation because I don't like being stuck to a point not that I ever voted Republican but wasn't happy with the way the Democrats run things and even more so now but here in Florida I want to vote in the primaries so I am reluctantly registered as in that job anyway do we have a decent supervisor of elections now who's in the job now do we know yes the man's name Pete Antoniacci and he was actually treats candidates in our primary now the d triple c is the group that runs it's the Democratic Campaign Democratic Congressional Camp Democratic the Republicans are actually more democratic than Democrats. Exactly it's a sad sad super delegates they don't yeah into this issue has this been a problem for you yeah actually I I lost our first compliance officer when that I call it the fought walk down from the D Triple C I'm guessing Tim Canova's not running this time he probably had enough of dealing with the party in fact last time he ran as an independent he ran third party so to not d eh then a friend having a friend of Debbie is being in that office so so to me I actually prefer having a Republican appointees there then someone who's the great people like I'm very happy with where we are right now but it definitely affected us in the beginning wow that really sucks I mean to be blunt it's just very friends with abby yeah well I I understand that and therein lies the problem on the nationals level I have issues with the way the DNC south Florida and Florida Congressional contingency have worked in tandem with each other the red with the blue to pick and choose bits of districts pain committee and they're responsible for house races and the chair of that group is Sherry Boost Ohs who issued a directive way the Florida's twenty third district is drawn it's pretty funny she's in Weston she's in the town of Weston Florida which is on the just on the eastern edge of the everglades Republicans in those districts it was it was Mario Diaz Balart his brother Lincoln diaz-balart and Ileana ros-lehtinen. Yeah right and Debbie I would not be an office if they didn't primary the then incumbent that's politics rather it's it's it's insane it's a little bit south of where I am and then it sort of goes over it encompasses pembroke Pines Davey where you are and then there's like a thin stretch that goes over to the socratic again even though I'd never vote for Republican or let's say I have another one that I've option here yeah exactly so Jen Perelman you through your hat in the ring it even think of of campaigning for a Democratic challenger to go up against this Republican contingent because they were Nali Leagues Beach and then down or down to serve side where all the rich Jews live right basically yeah I I'm Jewish so I can say the entire a lot of my own issues with the Democratic Party it's not this is not this is not like a love connection between the NFL by any stretch and actually in sixteen after what happened with that's right in fact Debbie and when she was the chair of the DNC would not support a challenger to it used to be three of them. Ah You know I I grew up here in south Florida but then I mean back to I was born in New York moved down here went to school and college down here went back to New York location military foreign affairs state of Israel civil rights reparations and campaign finance and it's interesting when you go and look at some candidates websites yes sherry boosts doses bullshit directive that you can't run a primary so many of our sitting members of sweet cars if he's going to have low well we made it to a Friday switched to inactive for ten years I was home with my kids and I just recently actually reactivated and I'm doing criminal justice work and that's definitely more the case on the state level in the state legislature where there is really there's very big huge Republican dominance in the state legislature but as far as our congressional representation German shepherds and at the time I think Kendrick Meek who now he he was in the district now represented by Frederick Wilson Event Yeah they would not could all be in safe seats this is not news borrow Diaz Balart the Republicans below us and he worked very closely with Debbie to that this is why these are this because you post them on there you have a section called platform and you you outlined where you stand on health care environment criminal justice economic reform they are all in it together right to keep their safe seats and to keep closed primaries without a doubt without a doubt they just want to preserve the status quo which goes to the criminal justice seen right now okay cool and on your website Jen Twenty twenty dot com you I could tell I'd like your positions is in a primary got that's why she's been sitting where she's been sitting for as long as she had because we have a Gerrymander district primaries Pe- if people could see no no work returning for returning citizens from that are getting their rights restored to vote and I'm working on a Juvenile Justice Committee for Legal Women Voters and so I'm Kinda sticking with thank you for primary and Debbie Wasserman Schultz we need to get her out of Congress now let's talk a little bit about you your background is you're an attorney I am an attorney and Florida politics are ridiculous so again now they help each other th it isn't about the color no they they don't act like that I mean I think that you have to deal with the Democrats on their nonsense just not doable in the correct it really does not know the only way the only way to beat her you will will self south lodge out of reach of the other you're not that easily move to it's some of them just don't put anything about the issues because they don't want to have to go there you're stepping out and you are a progressive yes I'm definitely aggressive I actually there's probably more on a daily basis I think of something actually put that on our policy so there's so many things and the hardest part of it I just don't think she inspires the same kind of following that Bernie does you know I mean there's a reason he has more than million volunteers and that's not that that speaks more than a poll right now and Elizabeth Horne doesn't come close in terms of getting that kind of draw true but next to the other Democrats who were vying for the nomination she's in another she's on another level she sure so absolutely I can bring in Elizabeth Warren would be a bit of a compromise but she's still I I think we'd be well served by her if we can't have Bernie and Bernie would hop on trying to put a scorched earth policy into effect because if not Bernie I I hope it's Elizabeth if it's not either one of them I think we're really screwed well her train as it were and work with her I think she's an ally and I really have a problem with some of Bernie supporters smearing her and and you know I who feel it's okay to smear her and because I think she's our second best choice and we know what an uphill climb it's going to be for Bernie Tom Climate crisis and criminal justice reform okay but that's that's more about just the most what I think is most pressing right here right now but have his way with any of them besides Bernie I think she can hold her own I hope but hopefully we'll we'll see when we cautiously optimistic there you go Gen Perlman is with us again she's on twitter at Gen F. L. Twenty-three for Florida's twenty third district she is challenging Debbie Wasserman Schultz in a primary please please I I I agree with you and I think she's there and frankly I think hopefully it won't come to that I'd love to see Bernie get the nomination I just know just because we've been there before we see how he's treated not only by the Democratic Party but by the corporate media it's it's a battle and my thought is okay I'd say I don't want to answer that it's an acceptable answer or not answer you have a preferred candidate in the in the primary presidential primary yeah I'm something that that is what shows support for candidate they can you can look at the polls but that's not when you look at an arena or stadium and it's filled with people that are chanting Bernie the lesser of the evils situation for me she's not she's not my pick but I don't really have a problem with her but I do not think that she can beat trump uh-huh and I don't have anything bad to say about Warren I don't I don't think she has the capability of fighting for her policies in the same way that Bernie would if he were elected take much for us to be pleased here in Florida with governance so you know Ron Sanchez he actually came in very early on Sorta stood on the right side regarding and more we've been pleasantly surprised by him regarding climate okay since he's been but remember we have a very low bar I mean it doesn't please please please so you're on the website Jen twenty twenty dot com again you have the platform healthcare you already said single payer Medicare for all I don't think I haven't heard him put out like a specific you know edict out there that you can't use the term climate crisis and actually my understanding is he's protecting the everglades and so yeah I mean he he has not been on the wrong side in in cases since so far so good but again low bar I'm a I'm a burning girl I thought I thought you were going to say that I am too I'm Bernie Girl Yeah I am too I also like Elizabeth Warren and I have a problem with some of the Bernie supporters Oh how the Democratic Party works as it seems to two and so I'm not holding my breath and that's why I think you can't kill her off she's our next best bet anyway a here in Florida we're a long way off from that and boy do we need it obviously in Florida climate change is a big issue and in the state of Florida in the in the Florida my and that's the thing like somebody could say what do you think about this and generally speaking I'm on the left like it's a safe bet that I'm over on the left and feel free we are I mean and actually I think even if it is Elizabeth Warren and this isn't about my opinion about the truth is I would vote for her I don't think of her like she wouldn't even really overlap and are tied together right no issue is an island as it were no tall connected I mean and for me my three biggest issues are medicare for all income inequality and if you look under my have economic reform there is stuff under there that might also be able to be somewhere else in another in another section because there are so many things that even on sunny days at high tide the streets flood I'm glad I wasn't down there a week or two ago during what they call the king tied when it was way high tide because building and building and building and encroachment of the water but people don't realize that the issue isn't as much yes sea level rise coming up on the coast but it isn't that so it makes us have less and less freshwater yes so people think of it in terms of yeah the rise on the coast and things and less beach but it's more than that because on the inland legislature in the cabinet you're not allowed to use the words climate change at least you weren't under Scott Next Challenge Gender Fantas- I that and the last thing on their you wrote investing in a solar initiative in Florida as well as nationwide for economic benefit and environmental protection this is one of the reasons I congressional leaders take that on an issue right you know it's not so much as their voting record on the issue I mean some of them have better than others but it's the fact that nobody lately very low bar I do see in the section on their website under a under environment and you talk about supporting a green new deal thank you for it's coming up under the limestone and it's been and what happens is the pressure from pulls up underneath and it turns our drinking water into saltwater yuck irrigation purposes that connects the everglades with the ocean the problem is if I recall correctly the everglades freshwater the ocean is not there the streets flood water comes up through the this storm drains it's and yet they're still building high rises along the beach yet they don't stop we're going to have less and less drinking water yes and look south Florida already screwed things up by putting in they put in this canal system years and years ago to I guess for Lina Congress where you have to deal with things like an insane president turning his back on our allies the Kurds and setting them up I don't understand because I wouldn't think that people get wouldn't even be able to get a thirty year mortgage down there of course I guess what you're right they just keep all our state Florida because it's the sunshine state and week don't have solar power here it's in knowing quick you come from again a legal background you've spent the last few years at home raising your kids how do you transition from that kind of a life too for genocide yeah that's crazy you know even though I mean yes I'm coming from those recently being a practicing attorney I have been involved taking the initiative on this wouldn't you think that the people from the state that will be first underwater might be speaking out loudest on climate crisis go to law school it's because I was working at the Indiana Chamber of Commerce and I was just so into watching how the lobbyists working over at the State House and I would coordinate press conference loved in politics one way or another for as long as I can remember I mean since before I was old enough to vote so it's always been something that I've been interested in when I decided and that yeah I just don't think she can I don't think she'll get the support I don't think she has the support I think the only person who's going to beat a populist on the right is on the left one other thing you just said that I want to point out because you said if the majority of my constituents believe in it I love that you just said that because so many I do believe in term limits Oh yeah I definitely do and what's interesting is that most progress like the real progressive presents don't right very right her name is Jen Perelman she's again challenging Debbie Wasserman Schultz in Florida's twenty third district the website is Jen twenty twenty dot com where you can read all about it you know what I would sing with happening I'm going down to Miami beach tonight we're going to see where Gandhi Rainbow who's at the fillmore but Miami beach says with the governor's office and I just really was very interested in the policy side and that's when I decided to go to law school actually so I went to law school with this concept of law and the majority of my district support it I support it I have no problem with it I think most people don't have the sense of themselves to stay Correa's until August Twenty Yep okay where you know look I filed and we're running we're raising money we haven't had an official quota half what you said is I represent my constituents and I'm here to enact their wants and wishes Yup I have it approval rating and wants to continue to serve their constituents I don't really have a problem with that however I also do support the idea of term limits so if it came up service do you believe in my job would be to get in there do that for a few terms and then hopefully train someone newer and younger and mentor them so that they could have that job honestly until last week when I was contacted I didn't even realize you were running so we need to get your name out there people need to know that you're running the Debbie has a challenger then again post to come together and and it's been mismanaged from the get go so it's again flora duck yeah it wouldn't surprise me and somewhere somehow I mean to me my natural including to be interested in doing policy and I think the reality is what is appealing about me is that I don't want this as a career and I actually see it as a term of unquote launch party we're still just getting you know some seed money and stuff put together but I've been getting some good feedback and especially when I do interviews and then I believe that the term limit is the election and the truth is I get that too and if somebody let's say Bernie Sanders who wants to be a public servant and has that level of positions but the bottom line is she's one of us we're very progressive my listeners and I we you know we we we're with you on just about everything you've written here yeah but It just sort of one thing led to another and I ended up you know it just you never know exactly where you think you might necessarily go but it's not so out of character for me true right for as long and to keep that path without it becoming a self serving career right I appreciate you saying that and I think somewhere along the line made money on where somebody got money and that's why the system is the way it is I think the Washington establishment figures like Debbie Wasserman Schultz who we need to be rid of on the national level so I say it's my active that's the that's the gist of policy ideas cool oh I like it her name is Jen Perelman the website is Jen twenty twenty dot com. I'm so I think Debbie is among them elected officials think I was elected because of my views and my constituents trust me to make those decisions on their behalf thank you for stepping up to run because that that's what we need is people who are willing to challenge these these these you do that's the job so so th and then I say with that in mind here are the policies that I support that I think are in the best interest of the club we're around my my yeah and I have a very small family but my dad was from the Boston area so we're probably not related but who knows today to issue a damning statement condemning Donald Trump and Turkey for the ongoing atrocities in northern Syria in the state so that will eventually be very public but I'm not at liberty to say right now that I actually think will really launch trust quite far okay well please stay in touch we are neighbors look forward a congressional candidate he's running against Jason Butler is running against a Republican it's Republican leaning district but how he clienteles me I see this as a term of serving the majority of this district and it's my job to educate and lobby for things that I think would be in the best interest of this district but ultimately you do what your constituents want you well this happened today leaders from Germany France the United Kingdom the European Parliament and the United States join together ice right Jen Perelman follow her on twitter at Gen F l twenty three and again her website is Jen twenty twenty dot com off to introduce her to Howie Klein and a little bit and a little later will will get to hopefully or other sergent of Islamic terrorism and undermines years of effort and investment to bring stability and peace in this part of the world therefore all right so let's do it and all right we'll we'll do it live it's getting more and more purple by the day so hopefully you know in the last twenty minutes or so of the program we'll get him but there's a lot of news to cover the and one of these days and hopefully getting Debbie Wasserman Schultz to go home that we actually wanted to tell you my mom's maiden name my mom downturn families Sandler went and quid pro quo in his call to the Ukrainian president he said get over it now Mick Mulvaney the Syrian Democratic Forces our partner in the global coalition massively contributed to the successful yet unfinished fight against Isis Russian and a violation of international law. Here's this is from the statement that says we consider the abandonment of the Syrian Kurds to be wrong we fell in love do tae because trump loves that Utara assassinates drug dealers and Being for nonprofit something I was dreaming I would be working very check at the innocence project right until the dream job stream in in Syria and incurred heavy losses by doing so we deeply regret the decision of the president of the United States to withdraw American troops from northeastern Syria which there's from Germany France the U K the European Parliament and the United States yes our allies who donald trump constantly marks another landmark in the change of American foreign policy in the Near and Middle East the turmoil caused by the Turkish offensive may contribute to a uh-huh okay all right I said I'd do it live bill just shut up learning okay I'm doing it live Oh man get you know I'll get a little boost and I'll get comment from people oh I saw your interview on such and such and though it's good you know we're getting there cool and then there's something that's happening in another weaker privilege to lend my privilege what I said thank you for that it was great talking with you I look forward to talking and talking to you too take care thanks John Arabai all she seemed four hundred million dollars in aid to Ukraine so the country could investigate Democrats and then he added quote it happens all the pisses he's like I don't care about those people on careful those allies who do I want to be friends with Vlad led the Impaler Kim Jong Hoon rid yeah get over it that's what Mick Mulvaney said yesterday to reporters who were asking about the president in order to one and people like that it's sickening and well to quote mcilvanney the head of the consumer financial protection bureau because trump wanted to neuter that Elizabeth Warren's agency that she got enacted time yes he admitted quid pro quo and he did it out loud is a quid pro quo it is funding I hope the United States will take up its responsibility in Syria again now again let me tell you remit remind you who I said at the beginning that was from Lee onto time although I like fuck you better but you know sometimes whatever later in the day as you suspected he would mulvaney attempted to walk back those comments the first time that the White House briefing room was used in over seven months Mick Mulvaney acknowledged for the first time that the White House withheld four and then he was made acting chief of staff well in a an actual press conference yesterday the first press if you read the news reports and you believe what an mckinney said yesterday that he was really upset with the political influence in foreign policy that was one of the reasons he was so upset about this I have news for everybody get over it get over it hey hey hey a Mulvaney you go yeah I'm GonNa have to use the flow unless the investigation into the Democrat server happened as well we do we do that all the time by the way in this piece to important point because I heard this yesterday the chairs of the far of foreign affairs committees from each governing body said they considered Turkey's recent incursion into Syria targeting the Kurdish people to be quote military. Got My webpage right before the policy statements I write a letter to fellow constituents and basically that's the whole explanation of the letter by trump he was put in charge of the Office of Budget Management O. M. B. Management budget then they added on concern about the lack of support from other nations and concern concerns over corruption bullshit Oh sorry where did that come from claiming that the media misconstrued what he said which is really ridiculous if you think about it because there's video that shows what he said the statement the investigation into the two thousand sixteen election the president never told me to withhold any money until Ukrainians did anything related to the server the only reasons we were holding the money was because yeah no it was great until you sort of like Jewish geography of course we're everywhere yes we are we are Jen Perelman thank you so much for joining us today East probably after a good yelling from Donald Trump said quote there was absolutely no quid pro quo between Ukrainian military in any aid and any Taylor's are they from Boston no Philly bucket and now I hope that there's a whole group of fans in Tampa that are my cousins how interesting yeah slee was organizing it like there's someone will say something like Oh you don't have something about this I'm like I do but it's under this section there's so much overlap yes you know so when you talk about things like in in addition to let's see he's trump's errand boy he was I a it was plucked out of the obscurity of his congressional seat. Well my my computer is talking back to us so Mick Mulvaney lies and the computer detects the lies and says bullshit and like that I didn't even pay extra for that anyway so yeah now the press briefing was called not to talk about you know quid pro a dog so what I do tomorrow Okay Bye out he's talking about genocide he's talking about ethnic cleansing he's talking about removing the Kurds from the land and trump then took a victory lap he seemed to endorse the idea of genocide and and and just again pave the way for meanwhile vice as as Mulvaney was doing his song and dance here Mike Pence was holding a press briefing at the US Embassy in Turkey after he and but it was actually a deal that gives Turkey exactly what they want control over the land that the Kurds had called home for more than five years and this happens is trump is already facing multiple lawsuits and congressional investigations into similar violations where he's profiting off the presidency credible outcome they had to have it cleaned out is that what he said they had to have it cleaned out times like this we need Keith Olbermann get into those words that no it wasn't called for that reason the press briefing was called to announce that Donald Trump would host the twenty twenty g seven summit and his Durell Golf Resort in Miami which happens to be a clear violation of the emoluments clause of the Constitution the world's biggest asshole his name is Donald Trump Secretary of state Mike Pompeo met with the Turkish President Erdogan to announce victory in negotiating what they were calling a five day ceasefire berkey wiping out the Kurds behalf of the United States I wanNA thank Turkey I want to thank all of the people that have gotten together that they've settled

Donald Trump Debbie Wasserman Schultz Florida Debbie Jen twenty twenty DNC Jen Perelman Florida everglades Mick Mulvaney Turkey Jen Perlman Debbie I New York south Florida Jen United States Boston Congress president Weston Florida